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HAS  THE  gUAUTY  CIRCULATION  OF  THE  TRADE F 


NOVEMBER  1,  1919 


/tig.  U.  S.  Fafnl  Ojfict 


Dominates 
the  Field 


''Congratulations 


L.  XX  No.  19. 


ChicaQo 


That's  what  everyone  is  saying  to  us 
because  we  keep  up  the  quahty  service 
to  the  trade  in  the  face  of  obstacles. 

The  larger-size  page  is  missed  by  both 
advertisers  and  readers,  but  there  is 
consolation  in  the  knowledge  that  we 
will  return  to  the  big  page  as  soon  as 
conditions  permit. 

In  the  meantime,  we  are  continuing  to 
plug  away,  and  the  spirit  in  and  back 
of  the  NEWS  remains  the  same. 


EntertdM  Second  Clcut  Matter,  Octoter  13,  1911,  at  the  Post  Ofiice  at  ffe-w  York  N  Y 
under  the  Act  of  March  J,  1879 


Reg.  U.  S.  Patent  Office 

—       7 2d  Seventh  Avenue,  New  York  — 


PRICE  15  CENTS 


Los  Angtle 


The  greatest  advertising'  posBibilities  in  the 

TITLE 

A  dozen  thrills  in  every  reel  of  the 

STORY 

A  perfect  —  an  absolutely  all-atar 

CAST 


ii 


Including  Gail  Kane,  Edmund  Breese  and  Jackie  Saunders 
That  is  all  anyone  can  say  about  Ivan  Abramson's  newest  production 

SOME  ONE 
MUST  PAY" 

Which  is  turning  them  away  on  Loew's  Circuit  in  Greater  New  York 
Statre  Right  Buyers  write  for  particulars  regarding  your  territory 

GRAPHIC   FILM  CORPORATION 
729  Seventh  Avenue,  N.  Y.  C. 


Exhibitors:  for  bookings  apply 


For  New  York  State 


For  Missouri 


To  GRAPHIC  FILM  EXCHANGE 
729  Seventh  Avenue 
New  York 


For  Eastern  Pennsylvania,  Southern  New  Jersey, 
Delaware,  Maryland,  District  of 
Columbia  and  Virginia 

SCREEN  ART  PICTURES 
13 15  Vine  Street  Philadelphia,  Pa. 


FIRST  NATIONAL  EXHIBITORS  CIRCUIT 
617  N.  Grand  Avenue  St.  Louis,  Mo. 

New  England 

EASTERN  FEATURE  FILM  EXCHANGE 
57  Church  Street  Boston,  Mass. 


For  Northern  New  Jersey 
FRANK  GERSTEN 
130  West  46th  Street  New  York  City 


For  Michigan 


JOSEPH  HOROWITZ  PRODUCTIONS 
Detroit,  Mich. 


For  North  and  South  Carolina,  Georgia,  Florida 
and  Alabama 

HYGRADE  FILM  COMPANY 
Charlotte,  N.  C. 

For  Iowa  and  Nebraska 

SUPERB  PRODUCTIONS 
Omaha,  Neb.,  and  DesMoines,  la. 

For  Kansas  and  the  twelve  Western  Counties  in 
Missouri 

FIRST  NATIONAL  EXHIBITORS  CIRCUIT 
304  Ozark  Building  Kansas  City,  Mo. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinitiiiiiiiiiiii^   iiiiiiiiiiiiiiiiiiiiiii 


THOMA/  H.  INCE  Prerent/ 


Py  C Gardner  Sullivan'-/>/rcc/«ii./LamberbHillyer -  J?  ThOMasH  IllCe producUon^ 

first  Hart  picture  in  fourteen  weeKs 


QOOD  NEWS  for  exhibitors — a  new 
William  S.  Hart  picture — the  same 
William  S.  Hart  in  new  surroundings. 
This  time  the  famous  and  popular 
delineator  of  the  westerner  inherits 


a  modiste  shop.  Then  the  fun  starts 
— and  the  drama— and  the  thrills — 
and  all  the  things  that  make  William 
S.  Hart  a  big  box-office  attraction. 
Book  it  and  bill  it  big! 


FAMOUS  PLAYERS -lASKY  CORPORATION 


ADOLPU  ZUKOR  Pres.  JESSE  L.IASKY  V/cv  Pres.  CECIL  B.DE  MIIXE  Director Geneml 


lll'llllll'lllllllllllll 


Canadian  Distributors,  Famous-Lasky  Film  Service,  Limited.    Headquarters,  Toronto. 

llllilllllllllliililliilliilllllliiJIlllllllllilllilllllllllllillllU^ 

THIS  IS  THE  3-COLUMN  AD-CUT  AVAILABLE  AT  YOUR  EXCHANGE. 


r 


3210 


Motion  Picture 


MacK  Sennett 


^  Its  the  greatest  connedy' 

'SALOME  V8 


THE  GREATEST  COMEDY  CAST  EVER  ASSEMBLED! 

DEN  TURPIN,  Charles  Murray,  Charles  ConkUn,  Phyllis  Haver,  Ford 
^  Sterling,  Louise  Fazenda,  Marie  Prevost  and  Harriet  Hammond,  aug- 
mented by  the  entire  Sennett  organization  ! 

All  the  fun  and  beauty  of  the  picture -comedy  world  in  one  picture! 

And  such  a  picture!    A  veritable  whirlwind  of  roaring  comedy,  lavishly 

produced  at  extra-feature  expense. 
The  exhibitor  who  doesn  't  grab  this  and  make  it  his  big  feature  is  losing  the 

chance  of  a  lifetime  to  clean  up! 


jWte  FAMOUS  Pr.AYFRS-T.ASKY  CORPORATION 

^^^^^^^^  ADOUTi  zmiORPrra^rKSSx^^^OT Pg^ 
Canadian  Dislribulors.  Famous-Lasku  Film  Service,  Ltd.,  Headqaarien,  Toronto 


QaramommACKSEmETl 


November   i  ,   i  9  i  9 


3211 


I  ever  produced;  . ! ! 

SHENANDOAH 


BILL  AND  FEATURE  THIS  PICTURE  LIKE  A  CIRCUS! 

U'VERY  Paramount  MACK  SENNETT  Comedy  is  a  feature  production. 

'  Exhibitors  who  realize  that  fact  are  malting  big  money  on  them. 
"Uncle  Tom  Without  the  Cabin"  has  proven  a  clean-up  wherever  exploited 
as  a  feature. 

Here's  one  even  bigger  —  Mack  Sennett's  best  —  a  feature  comedy  in  two 

reels  that  will  draw  like  a  house  afire ! 
A  delightful  satire,  a  bubbling  burlesque,  a  wonder  picture,  a  stupendous 

super -comedy  marvel!    That's  "Salome  vs.  Shenandoah  ". 


 1':  FAMOUS  PLAYERS -LASKY  COPvPORATION  \(\}^ 

Canadian  Disfrlbutors,  Famous-Lasku  Film  Service,  Ltd.,  Headquarters,  Toronto 


triple  praise  from  Chicago 

Wc  expected  the  critics  of  the  trade  papers  and 
the  photopUiy  public  to  like  this  new  est  J.  Warren 
Kerrigan  production.  From  all  angh's  we  have  not 
been  disappointed,  as  these  Chicago  notices  prove: 

CHICAGO  TRIBLiSE:  ''The  Joyous  Liar"  is  a  good  pic- 
ture and  J.  Warren  Kerrigan' adds  to  his  undeniably 
good  h>oks,  sincerity  and  iikeableness.  For  once  we 
can  obey  our  good  mayor's  instructions  "to  lay  down 
our  hammer  and  get  a  horn."  A  plausible  comedy- 
drama,  cleverly  directed  with  lots  ol'  action,  much 
ijuiet  lun  and  well-aimed  "punch." 

SCREEN  OPIMONS:  Many  there  arc  who  are  going  to 
find  real  pleasure  in  "The  Joyous  Liar.  '    The  major- 


for  the  nevwest  Kerrigan 

ity  of  exhibitors  will  use  it  to  advantage.  Few  pic- 
tures, unless  they  bear  the  label  special,  exceed  this  in 
point  of  interest  and  presentation.   A  Class  A  picture. 

EXHIBITORS'  HERALD:  In  "The  Joyous  Liar"  J.  War- 
ren  Kerrigan  has  one  of  the  most  delightful  melodra- 
matic comedies  that  has  reached  the  screen  in  months. 
5,000  feet  of  clean,  entertaining  humor  that  will  add  to 
Kerrigan's  popularity. 

As  the  best  evidence  in  the  world  of  the  likeahility 
of  this  picture  we  announce  the  remarkable  fact 
that  without  being  asked  to  do  so.  twenty  first  run 
exhibitors  have  doubled  all  their  previous  Kerrigan 
prices  for  this  rollicking,  enjoyable  production. 


.  W.HODKINSON  CORPOmON 

527  Fifth  Avenue,  New  York. Qty 
Distributing  throu^  PATH^  Change,  Incorporated 


I 


Alan  Dale,  the  «  oild-famed  critic, 
says :  ''Doris  Kenyon  is  a  bewitch- 
ing beauty  that  all  the  movie  fans 
will  rave  about.  I  do  not  hesitate 
to  reveal  my  enthusiasm  for  her!" 


Theodore  C.  Deitrich 
€r  Arthur  F.  Beck, 


resent 


DOTW 


in 


THE  BANDBOX 

Picturizedjrom  the  famous  novel  by 

Louis  Joseph  Vance 

Directed  hy  R.WILLIAM  NEILL 


Samuel  Weller,  of  the  New  York 
Review,  says :  ''Doris  Kenyon  is 
a  popular  and  sprightly  beauty 
everyone  likes.  What  a  hit  she 
will  be  all  winter!" 


Eugene  Kelcey  Allen,  the  metro- 
politan critic,  says:  "A  beautiful 
and  captivating  star  is  Doris  Ken- 
yon. She  will  fill  the  theatres  of 
the  country  in  'The  Bandbox.'  " 


^The  mysterious  Mr.  IFF 


W.  HODKINSON  CORPORmON 

527  Rfth  Avenue ,  New  York  Qty 

Distributing' through  PAlHb  Exchange.lncorporated 


IN 


nmiB 


I® 


in 


— *9> 

mm  A 


is  now  playing  to  record  business  in  leading  theatres 
throughout  the  country.  TTiis  is  the  statement  of 
the  many  showmen  who  are  running  the  film. 

Productions  of  this  type  can  be  made  and  marketed 
only  if  the  producer  and  the  exhibitor  have  complete 
independence. 

The  producer  must  be  absolutely  free,  both  in  time 
and  money,  to  assure  his  best  work  at  all  times. 
And  the  exhibitor,  for  the  successful  exploitation  of 
this  type  of  product,  must  likewise  be  absolutely 
free  to  deal  with  each  release  as  a  single  problem, 
without  regard  to  outside  limitations  or  considera- 
tions, so  that  he  may  get  the  most  for  himself  from 
the  extraordinary  opportunities  offered  by  the  pictures 
of  the  screen's  foremost  artists. 

To  make  this  freedom  a  realty.  United  Artists 
Corporation  was  formed,  and  to  safeguard  its  per- 
manence, exhibitors  are  assured  that  the  policies, 
plans  and  methods  of  the  company  shall  remain 
unchanged. 


Seventh  Aver 
i,    HIRAM  ABBAMS.GeneiJ 


snsc 


"If  itorics  can  be  told  !n  this  wonder- 
ful way  upon  (he  screen,  then  a  new  art 
has  indeed  arrived — an  art  as  important 
as  that  of  Poetry  or  Music. 

"It  is  the  greatest  step  forward  that 
we  have  known.  You  have  immortalized 
vourself.  1  feel  that  a  new  era  h^s 
a.iwned." 

Charlet  Hanton  Towne, 

I Editor  of  McClure  'j  Magazine 
*'In  one  day  the  screen  jumped  five 
CVS. 
"Sucn  a  paradox  is  not  the  mere  jargon 
1  sounds,  but  the  tribute  of  the  most 
ppreciative  of  the  reviewers.  As  Miss 
'irginia  Tracy  of  the  New  York  Tribune 
lys:  'It  has  the  serene  accomplishment 
f  an  artist  who  has  exacted  from  himself 
Olhing  but  perfection.'  " 

The  Literary  Digetl. 

/aiK  14.  1919. 


"A  sincere  human  troceily — that  is  >vhat 
U.  \V  Griffith  has  had  thr  courage  ami 
the  capacitv  to  produce  in  'BROKEN 
BLOSSOMS' 

"A  m.isterpiece  in  moving  pictures 
TAe  Neu)  York  timea 
I  M.V  14  1919 


"Words,  could  they  be  made  of  spun 
silk  and  point  lace,  of  poison  fruit  and 
foul  vapors,  never  could  have  proiluced 
the  storm  of  expression,  the  electrifying 
'  iiram:itic  current  of  this  Griffith  panto- 
mime. 

"IT  IS  AN  ELOQUENT  AND 
DRAMATIC  FLIGHT  BEYOND 
THE  SPOKEN  DRAMA 

"Griffith  is  the  most  imaginative  and 
<ane  American  who  ever  revolutionized 
the  theatre  when  it  needed  an  eman- 
cipator " 

Amy  Lealie, 

The  Chicago  Daily  News 


"'BROKEN  BLOSSOMS  is  the 
most  tragic,  the  most  beautiful  thing  that 
has  ever  reached  the  screen." 

Virginia  Dale, 

The  Chicago  Journal 


"While  we  always  have  been  devoted 
to  the  pictures,  we  never  really  liked  iheni 
nearlv  as  well  as  the  spoken  drama,  but 
'BROKEN  BLOSSOMS'  never  could 
be  done  so  appealingly  in  any  other 
medium. 

"When  it  was  over  we  wanted  to  rush 
up  to  every  one  we  met  and  cry  'Oh, 
don't  miss  it — don't  miss  it'"' 
Harriet  Underhill, 

The  New  York  Triiune 


"He  has  far  exceeded  the  power  of 
the  written  word.  It  would  be  impossible 
for  the  greatest  master  of  language  to 
picture  the  emotions  as  Griffith  has  per- 
petuated them  in  'BROKEN 
BLOSSOMS  •  " 


Louia  Gardy, 

The  New  York  Call 


n 


Guardians  of  the  Eighth  Art  ^ 


You  began  as  exhibitors- 


-you  developed  as  showmen- 


and  today  you  stand  as  guaLrdians  of  a  new  art. 


Yesterday  there  were  but  seven  aris 


Music,  Painting, 


Literature,  Drama,  Dancing,  Sculpture  and  Architecture; 
TODAY  THERE  ARE  EIGHT!  I 

The  great  editors,  authors,  painters,  musicians  and  the  theatre- 
going  public  have  proclaimed  it. 

For  years  they  ridiculed  —  they  scoffed  —  they  ignored  —  they 

damned,  and  now  they  shout  "David  Wark  Griffith's 

commanding  masterwork,  BROKEN  BROSSOMS,'  is 
the  miracle  of  art.  " 

It  ran  to  packed  houses  during  the  honest  June  New  York  has 
ever  known.  Eight  hundred  columns  of  discussion  of  it 
have  been  written  in  the  press  of  the  nation. 

World  critics  have  searched  their  memories  for  vivid  words  to 
voice  its  praise. 

To  present  it  is  to  offer  to  your  patrons  the  greatest  attraction  ever 
provided  for  an  American  theatre — for  this  is  the  wonder 
of  the  century — the  birth  of  a  new  airt.  Its  presence  in 
your  theatre  will  bring  a  new  prestige,  will  commaind 
new  patrons. 

History)  Will  Remember  "Broken  Blossoms" — 
Let  Your  Patrons  Remember  Your  Theatre  And  You 


3216 


Motion    Picture  '  A'  c  t 


exhibitors 


(Reprint  from  Newspaper  Ad) 

AN  APOLOGY 

**We  exceedingly  regret  that  such 
an  immense  I  crowd  was  forced  to 
stand  out  in  the  rain  last  night 
from  7  o'clock  awaiting  an  op- 
portunity to  witness  'WHEN 
BEARCAT  WENT  DRY.'  We 
know  that  it  will  be  impossible , 
judging  from  indications,  for 
everyone  to  see  this  picture.  We 
will  endeavor  to  arrange  for  earlier 
morning  openings  for  the  rest  of 
the  engagement  and  suggest  that 
all  who  can,  come  early  and  avoid 
the  later  crowds.  We  thank  you 
sincerely  for  your  patience  and 
your  patronage- 


Chas.  Freeman, 
Mgr.  Star  Theatre. 
Newcastle,  Pa. 


**  'When  Bearcat  Went  Dry'  played  to  immense 
crowds  during  the  entire  week  at  my  Colonial 
Theatre.  The  picture  is  everything  that  is 
claimed  for  it,  and  then  some. 

For  an  outdoor  picture  it  is  one  of  the  best  I 
have  ever  played,  and  the  general  verdict  of 
the  thousands  of  patrons  wsis:  'The  best  pic- 
ture of  its  kind  I  ever  saw.' 

For  a  money-getler  'When  Bearcat  Went  Dry' 
is  the  goods." 

Chas.  A.  Feiner, 
Colonial  Theatre, 
Wheeling,  W.  Va. 


"It  takes  S-O-M-E  picture  to  put  two  ticket 
sellers  in  this  small  town  box  office,  but 
'BEARCAT'  did  it. 

The  'Standing  Room  Only*  sign  went  up  for 
the  first  time  in  this  town.  It  was  adorning  its 
place  on  the  door  within  fifteen  minutes  after 
the  doors  were  open. 

It  was  advertised  strictly  according  to  the  Press 
Book  ideas.  Everybody  was  talking  about  the 
picture  several  days  before  it  arrived." 

A.  W.  Taggart, 
Star  Theatre, 
Moorbead,  Miss. 


TEN  SINGE 


TRENGT^H 


Domesticating 
Wild  Men 

A  >|)l('ii(li(l  lii<lnricnl  rccuri 
iif  llic  iiuikiiiu'  (if  t'armcis 
"Hi  of  savajivs.  .Maiiv 
wliilc  iiicii  liavo  l)c<.'()iiK'  vie 
lini>  of  natives  who  rc- 
to  their  old  fUstouis. 


Sliovvinn'  the  iiiistii(jii  station 
wlieix'  <jiie  priest  lias  lived 
alone  for  thirty-five  year.- 
ijuarded  from  savages  hy 
faitlifnl  natives. 


Recruiting  in 
the  Solomons 


maidt'ns  from 
tlieir  parent- 
liardy  traders 
now  l)ariiain 
i  o  r  hnnian 
lahor.  Waj^e.- 
averaiic  i)oard 
and  for 
two  \  cMr>. 


The  City  of  Broken  Old  Men 

\\  here  men  false  to  their  country 
were  >ent  never  to  retnrn.  lie- 
inarkahle  photographs  of  New 
Caledonia  and  of  these  -Men  With- 
out A  Count r v. 


Marooned  in  the 
South  Seas 

J\lr.  and  Mr>.  .Iohii>ou  left 
alone  on  an  island  filled  with 
t  h  e  most  terrible  natives, 
look  a  wonderful  photo- 
graphic  record  of  their  adven- 
tures. 


MARTI 

JOHNSO 

ON  THE 
BORDERLANP 


CIVILIZ 


Footage  Does  Not  Make 
A  Feature 

Till'',  caiiiiTa's  i-yc  has  iii>pflle<l  tlic 
lia/c  wliu'li  for  Imii;  has  sur- 
vi>niiiK(l  the  litth'-kni)\Mi-(il'  (  aiini- 
hals  iif  thf  l-hmds  thai  mstlc  hkc  a 
;-!real  myslcrv  in  tlic  \  asl  Smuh  Seas. 

And  it  has  answered  ihe  far  cry  for 
ihe  ncii',  llic  imTrl.  Ihc  iiiiitjiic. 

'I'he  imaMue  nf  an  interest  aronsed, 
a  message  carried  or  an  entertainment's 
worth,  is  the  measure  of  a  feature 
.  .  .  five  thousand  feet  oi  illm  is 
not  the  synon.\in  for  feature. 

On  the  Horderloiid  of  Ci:ili::alioii 
,uathered  hy  Martin  Johnson,  explorer, 
in  iiis  wanderings  among  those  man-eat- 
ing Cannilials,  interest,  tccieh  and  enter- 
lain.  They  will  appear  as  single-reel 
suhjecis,  \et,  all  preiiaration  for  their 
.release  will  li.i^c  (hem  as  fealitrcs — for 
tlle\     arc    leatnres    .     .     .     j/CW.  )'(>;■('/. 

I!)li<jlli\ 

And  our  co-operation.  lo  its  tnllebt, 
shall  help  the  exhil)iti'r  exploit  tliem  as 
such. 


Full  information  on  these  unusual  pictures  may  be 
had  by  application  at  the  following  Robertson-Cole 
Exchanges: 


Albany 
Atlanta 
Boston 
Buffalo 
Chicago 
Cincinnati 
Cleveland 
Dallas 
Denver 
Detroit 
Indianapolis 
Kansas  Cits- 
Los  Angreles 
Milwaukee 
Minneapolis 
New  Orleans 
New  York 
Oklahoma  City 
Omaha 
Philadelphia 
Pittsburgh 
Portland 
San  Francisco 
St.  Louis 
Seattle 
Washington 


733  Broadway 

146  Marietta  Street 

39  Church  Street 

215  Franklin  Street 

Consumers  Bldg..  18th  Floor 

224  East  7th  Street 

750  Prospect  Avenue 

1807  Main  Street 

1724  Welton  Street 

Eliz.  &  John  R.  Sts. 

Ill  W.  Maryland  Street 

Gloyd  Building 

825  South  Olive  Street 

301  Enterprise  Bldg. 

303  Loeb  Arcade  Bldg. 

816  Perdido  Street 

1600  Broadway 

7  S.  Walker  St..  Box  978 

1306  Farnum  Street 

1219  Vine  Street 

121  Fourth  Avenue 

9th  &  Davis  Sts..  Box  72 

177  Golden  Gate  Avenue 

3623  Washington  Avenue 

1933  Third  Avenue 

916  "G"  St..  N.  W..  7th  Fl. 


Jerome  Safron 
R.  A.  Davis 
F.  F.  Kimmerle 
E.  J.  Hayes 
Max  Levey 
Chas.  Cassinave 
W.  W.  Kulp 
R.  C.  Herman 

H.  D.  Cassidv 
Geo.  J.  DeBute 
C.  W.  Tyler 

E.  McAvov 
A.  R.  Patton 
Louis  Klar 

I.  F.  Mantzke 
Al  Duming 

F.  Goldfarb 

T.  R.  Richards 
E.  J.  Tilton 
J.  F.  Gill 
Geo.  Moore 
Theo.  Johnson 
W.  A.  Crank 
Fred  A.  Keller 
L.  Wingham 
E.  L.  .McShane 


Vice-President  and[[General  Manager 

ROBERTSON-COLE  DISTRIBUTING 
CORPORATION 


Chicago.  111. 

San  Francisco.  Calif. 
New  York  City 


JOE  L.  MERRICK.  Field  Manager 
SUPERVISORS 
220  South  State  Street 

18th  Fl..  Consumers  Bldg.  O.  R.  Hanson 
177  Golden  Gate  Avenue  Xewt.  E.  Levi 
1600  Broadway 

Care  Robertson-Cole  Co.      Fred  G.  Sliter 


Is  JINX 


"It's  destined  to  be  one  of  the  greatest 
hits  of  year" — Los  Angeles  Times 


many  exhibitors  have  asked  us  if  Jinx  is  a  special  that  i 
appears  as  if  most  of  them  expected  it  would  be!  But  it  isn't 
That  is,  it  isn't  a  special  as  a  matter  of  price.  It  is  a  regula. 
Goldwyn  picture.  But  as  a  picture— well,  that  is  another  story 
To  begin  with,  Jixx  is  greater  than  any  Normand  picture 
And  the  inimitable  MABEL  NORMAND  is  greater  than  ever 


SpECULf 


i  NO! 


is  one  of  the  greatest,  most  original  and  appealing  serio- 
'medies  that  ever  flashed  across  a  screen.  It  has  humor, 
)s,   uncontrollable  laughter  and  unshed  tears.      Cost  us 

to  produce,  but  costs   you  no   more    to  exhibit! 

IS  no  word   for  it!     It's  the  salvation  of  the  box  office! 

<D\VYX    PICTURES  CORPORATION 

F.  J.  GoDsoL,  Vice-President 


GoLDWYN,  President 


"It's  full  of  bright  spots,  which 
joy  loose" — Los  Angeles  Times 


"It  s  a  Qircusr 


Mabel  Norm  and  in  a  circus  and  a  circus  in  herself! 
Just  an  excruciatingly  pretty  and  pathetically  funny  slip 
of  a  girl  doing  chores  in  a  traveling  circus-a  slavey  of 
showmen  and  showgirls  in  spangles-who  puts  joy  in 
the  picture  by  putting  the  Jinx  on  the  circus,  on  the 
farm,  on  everything  but  her  love,  in  a  heart-and-laugh- 
compelling  series  of  the  funniest  situations  ever  filmed! 

GOLDWYN  PICTURES  CORPORATION 

Samuel  Goldwyn,  President       F.  J.  Godsol,  Vice-President 


"Will  surely  register  as  a  real  comedy. 
They  have  certainly  rung  the  bell" — Widi 


I 


NOW  WITH  BRAY ! 

Judge  Rumhauser,  Happy  Hooligan, 
Krazy  Kat,  Jerry  on  the  Job,  and  the 
Shenanigan  Kids, — the  funniest  charac- 
ters in  all  the  newspapers — have  joined 
the  famous  Bray  cartoons. 


APPEARING  IN  100  NEWSPAPERS 


These  famous  International  Film  cartoons,  (di- 
rected by  George  Gregory  LaCava)  and  illustrat- 
ing the  comic  characters  of  Opper,  Knerr,  Tad 
and  Hoban,  with  the  full  publicity  of  the  Hearst 
Newspapers,  will  be  given  to  the  public  as  a 
'>art  of  the  Bray  Studios  Service. 


See  them  in  the  coming 


Produced  by 

BRAY  PICTURES  CORPORATION 

GOLDWYN  PICTURES  CORPORATION 

SAMUEL  GOLDWYN  F.  J.  GODSOL 

President  Vice-President 


STRIKING    ONE   SHEET   POSTER  FOR 

SCREEN  FOLLIES 


SCREEN  FOLLIES  WILL  BE 

Released  Dec.  1,  1919  and  semi-monthly  thereafter  by  CAPITAL  FILM  CO. 

CONSUMERS  BUILDING,  CHICAGO 


HAVE  YOU  SIGNED  UP? 


A  i>  :  c  III  I)  c  r   i  .    i  Q  i  Q 


3227 


7 


OUmi 


ii'cm  ordinary  bookings 


3 


c  c  a  u  s  e 

tf 


SOLDIERS 
FORTUNE" 


(JnALLAN  DWAN 

Product  i  o  n 

is  a  road  show  picture 

the  very  highest  type  of  big  special 
feature  and  REALART  wants  to  be 
certain  that  every  exhibitor  showing 
it  gets  his  FULL  MEASURE  of  profits 

Pvesented  hif  Mayflower  "|^^  A   TT      A  r  ■  ^ 

Photoplaij  Corporation  T'"\^  ax  I  j  I  \  I 

PICTURES  CORPORATION 

cArtkur  S.  f(ane,  President 
112  West  42     Street  -  New  York  City 


^fe  like  cream  too ! 

out -It  is  not  REALARTiS policy 

to  compete  with  its  patrons 
and  that  is  why  ' 

SOLDIERS 
ofFORTUNF 

Stn  ALLAN  DWAN 

PRODU  CTI  ON 

is  not  put  on  the  road  for  a  year  - 
skimmed  of  its  cream  ana  then 
offered  to  exhibitors 

REAL  ART  knows  it  could  very  soon 
clean  up  a  fortune  with  this  production 
on  a  road  show  basis 

IT  IS  THE  GREATEST  FIRST  RELEASE  EVER 
MADE  BY  ANY  ORGANIZATION  ^  GREATER 
THAN  MOST  ORGANIZATIONS  HAVE  HAD 
IN  MANY  YEARS  OF  BUSINESS 

REALART  might  play  whole  hog- 


But  we  compromise 

This  magnificent  drama  will  be  released 
to  exhlBitors  -  though  obviously  not 
on  the  same  basis  of  short  runs 
applicable  to  ordinary  productions 

setter  pictures  "longer  runs  'lias 
been  the  cry  -  REALART  now  says: 
"Here  is  the  picture  which  must  have 
the  longer  runs  ^  or  be  indefinitely 
witheld  from  exhibitors -The  exhibitor 
is  to  have  first  chance  -  The  terms 
are  these 

SOLDIERS 
of  FORTUNE' 

an  ALLAN  DWAN 

PRO  D  O  N 

is  released  only  on  consideration  of 
bookings  covering  four  to  ten  times 
the  length  of  the  ordinary  run 


3230 


Motion   Picture    N  e  zc  s 


So  it's  up  to  you  ! 


HEAL  ARTwants  to  Jicai*  now  from  live-wire  exliihitors 
who  know  liow  to  ^et  bdiind  a  ^reat  production! 

iSoiDIERSoflORIUNE 

^nALLAN  D^AZAN 

PHODVLCTION 

eventually  will  be  shown  in  every 
important  city  for  from  three  to  nine 
months  of  actual  playing  dates  and 
even  then  will  not  half  exhaust  its 
actual  drawing  possibilities 


some  one 
in  your  city  is  due 

for  a  Karvest 

is  it  you? 
for  quici  action-see 
or  wire  ournearest 
brancK  manager 
tKeres  one  almost 
anywhere 


HEALART 


PICTURES  COHPOKATION 

AK.THUILS.KANE 

fKESIOBNT 


1 

as 


m  West  4'2iicLStreetNewlork 


A'  0  r  c  III  b  c  r   i  .  1919 

A  duel  in 

the   dark  followed  a  hus  - 

bands  discovery  of  his  wife's  secret  meeting 
with  aiTother  man ' 

He  loved  her  blindly  - 

He  trusted  her  implicitly- 
He  did  not  wait  for  explanations  - 

There  were  ^  pistol  shots 

One  man  fell  dead  - 

The  wife  became  a  wanderer  • 

No  one  tried  to  help  her  • 

She  fought  her  own  tragic  battle  with 

life  alone  - 

Was  she  guiity  ? 

Oujfht  she  to  have  told  all  ? 

See 

Should  a  hus  ' 
band  forgive  ? 

nam  Cocipev      the  LeadLnq  voLe  - 


! 


M  o  t  i  o  n    Picture    A  e  U' s 


"The  Only  One  Reel  Feature" 

Five  or  six  years  ago,  when  the  business  first  went  wild  over  the 
longer  length  feature,  we  tagged 

Pafhe'  New. 

with  that  slogan  and  exhibitors  and  public  alike  recognized  its 
truth. 

Today  it  is  even  more  true.  Pathe  News  comes  closer  to  the 
heart  of  the  public  than  any  other  film.  It  is  loved  for  its  un- 
varying interest,  its  timeliness,  its  cleanliness,  its  independence 
and  its  devotion  to  the  public  good.  It  shows  all  the  news  that 
should  be  shown  —  and  shows  it  first. 


Sees  All,  Knows  All,  Loved  By  All 


Produced  by  a. 
comedy  organ 
ization  without 
A  superionmany 
think  it  the  best 
in  the  business. 


The  words  hdve  »||^^ 
come  to  mean  much 
to  exhibitors 
during  the  Idist  ^m^l 
four  yee^rs. 


Now  presenting 
*1hdt  funny  little 
fellow  with  the 
leirge  moustache; 


vj^y  Distributors  V'-^^ 


It  penetrates  the  mask  of 
indifference;  it  stirs  up  the 
hidden  depths^  it  rouses 
unsuspected  sympathies, 
it  really  touches  the  heart- 


f 


HOBART  HENLEYS 

HUMAN  INTEREST  MASTERPIECE 

THEGAYOLDDOG  ^' 


Adapted  from  Edna  FerbcrS  stor^^  by 
MRS   SIDNEY  DREW 


Show  fKis  fine 
Special  in  your 
house  and  then  < 
listen  to  the  comment 
as  the  audiences 
come  out! 

Directed  by 

Hob  art  Henley 


f)Pathe' 

'     ^  Distributors 


ALBERT  CAPELLANl  PRODUCTIONS Eisi^^ 

DOLOD.ES 

CASSINELU 

viaTuous 

MODEL 

Adapted  from  Pierre  Wolff  's  play  The  Gutter 

Goin(^,  Qoinc^  -  but  not  "^one  ! 
On  the  verc^G  of  sellinc^  herself  she 
was  miraculously  saved.  But  that  was 
merely  the  be^innin(^  of  her  romance! 

Directed  by  Albert  Capellani 


Pafh^ 

Distributors 


MURRAIN 


A 

Ferret 


~A  drains 
suggested  by  Wilkie  Collins 
famous  novel,  "The Woman inWiMer 

A  melodrama  as  vivid  as 
a  flash  of  liqhininq.A  big 
box  office  star  \Yiin  mag 
nificent  support,  which 
includes  Warner  Oland. 
The  kind  of  a  picture 
that  grabs  and  holds 
the  attention;all  the  way. 

Produced  by 
Acme  Pictures 
Corporation 


JiaiDld  Iloyd 

Listen! 

For  four  years  Harold  Lloyd  has  been  building  a  reputation  throughout  the  length 
and  breadth  of  this  country  as  a  screen  comedian  second  to  none. 

For  four  years  exhibitors  have  rejoiced  that  they  have  been  able  to  get  one  reel 
comedies  so  good. 

Today  he  is  presented  for  w^hat  he  is,  the  GREATEST  screen  comedian  of  his 
time,  in  TWO  REEL  comedies  of  unequalled  goodness 
See  them  and  believe;  laugh  and  then  book! 

ONE  TWO  REEL  COMEDY  EVERY  FOUR  WEEKS  BEGINNING  WITH  NOV.  2. 
Produced  by  Hal  Roach. 


in  the  New  J^lOO, 000.29 

Jpecial      Reel  Gsmedies 


GEORGE  B.SEITZ 

BOUND  AND  GAGGED 


ml 


TEN 
EPISODES 


ABSOLUTCLY  OIPfER- 
eNT  rCOM  ANY  StQ- 
lAL  EVCQ  mOC. 
OrclDCDLV  ORIGINAL 
(NC°NCCPT(°tS,PULL 

or  HOMOQ  AS  weit 
AS  TMu.  pem- 

eO  Vm  AN  ATTCN- 
TPNT^OCTAILANO 
A  CLASS  DAT  mt  IT 
AN  ATtOACT(oN  suit- 

AOIF=   -rrt   TTIfS  B/M 


HUli-    I"   IHL  Kir 

fSrfKSTQUNdW 
IN  W  COUNTRY. 
(NY°OP  aUN  (NTTCCST 
APDANCeibHAMClilS 
SeWALSCCCCNfOATTtlC 

NM  patjjc  mmi 


PRoOOCeO  AND  OICECTEO  BY..  ( 

Gto.  6.seiTZ,  TOE  ceehTfST  szmi 

OlReCTOR  (N  Tvie  COUNTRY.... 
WRITteN  BY  FPftNK  LC'N  SMITH 


November  i ,   J  Q  i  p 


Witli  — 

MARGARITA  FISHER 

as  Mazie  Del  Mar 


"pXHIBITORS  who  pride  themselves  on  their  showmanship 
are  booking  this  unusual  feature  on  sight.  It's  an  attraction 
that  you  can  really  exploit.  Perhaps  there's  no  other  picture 
of  the  Fall  season  which  offers  so  many  opportunities  for 
sensational  advance  work — so  many  chances  for  whetting  the 
appetites  of  your  patrons  in  advance  of  its  showing. 

Margarita  Fisher  has  never  had  a  more  astounding  role  in 
her  entire  career.  Hundreds  who  have  seen  it  proclaim  it 
greater  than  *'The  Miracle  of  Life,"  which  is  still  remem- 
bered as  a  Fisher  triumph.  It's  gripping— sensational— mysti- 
fying. You  can  obtain  unusual  paper— threes— sixes— twenty- 
fours.  You  can  use  unique  lobby  displays,  ''different"  news- 
paper cuts,  a  score  or  more  of  real  ''exploitation  aids"  in 
putting  it  over.  The  better  the  showman  you  are  the  bigger 
will  be  your  clean-up. 

See  the  American  Film  Company  representa- 
tive  at  your  nearest  Pathe  Exchange  today. 


Produced  by 

American  Film  Company,  Inc. 

SAMUEL  S.  HUTCHINSON,  Pre*. 


Distributed  by 

PATHE 


1* 


rif 


NEW  PRODUCTIONS! 

The  Transatlantic  Film  Company 

of  America,  Inc, 

is  now  on  the  market  for  the  world  rights  on  pictures  of 

MERIT! 

We  are  now  in  a  position  to  distribute  productions,  both 
large  and  small,  more  extensively  than  any  other  concern 
operating  on  the  world  market. 

FEATURES  COMEDIES 
SCENICS  NOVELTIES 

DISTRIBUTION 

If  you  have  a  picture  that  requires  expert  distribution  we  are  in  a 
position  to  handle  your  proposition  effectively. 

FOREIGN  RIGHTS 

At  present  we  can  specialize  in  any  American  production  for  the  British 
market.  We  have  a  ready  market  in  England  for  an  unlimited  number  of 
two-reel  comedies.    Inquiries  are  solicited.    Write,  phone  or  wire  today. 


TRANSATLANTIC  FILM  COMPANY  OF  AMERICA 

INCORPORATED! 

LEWIS    ROACH,  President 
Fifth  Floor  Telephones 
729  Seventh  Avenue  Bryant  1574-5 

New  York  City  Bryant  1046-2 


November   i  .  1919 


f 


3245 


Coming 


3246 


Motion   Picture  News 


Istn 


A  Unique  Picture 

DOLORES,  the  naked  swirri' 
ming  girl  of  the  north  woods 
in  "Back  to  God's  Country", 
is  &s  pure  as  the  crystal  waters 
of  the  cold  mountain  streams 
into  which  she  plunges. 

Only  the  wild  folk  of  thz 
forest,  who  know  and  love 
her,  see  her.  But  she  was 
caught  unaware. 

But  in  this  picture  the  nude  is 
artistic,  and  art  is  not  rude. 
Sixteen  varieties  of  wild 
animals  actually  are  shown. 

Most  of  the  scenes  were  pho' 
tographed  in  the  ice  fields  of 
the  Arctics,  north  of  the  56th 
parallel  where  the  temperature 
was  60  degrees  below  zero. 

If  you  want  the  unusual  in  pic- 
tures, look  at  this  one  for  yourself 

Directed  by 
DAVID  M.  HARTFORD 


Special 
Attraction 


ovember  i ,  I  p  i  p 


Nor  ill 

Back  to  Gods 
Country) 

Adapted  from  the  Story,  Vl^dpi,  fhe  Walrus, 
2u  Good  Tlouseheepin^ 

James  Oliver  Curwood 

presenting 

J^Tell  Shipman 

Screened  by  the  Curv\)ood-  Cdr\)er 
productions,  Inc. 


3248 

aiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


Motion    Picture  News 

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUUIIIIIIIIIIIIIIIIIIIIIH 


MARSHALL  NEILAN 

has  started  work  on  his  initial 
personally  directed  production 
for  "First  National." 


j4  First  National  Attraction. 


^Iliiilliliililllllllllllllllllllllilllllllllllllllllilillllllllllllllllllll^ 


llllllllllllllllllilillllllMl 


i 


A'  o  V  c  m  h  c  r   i  ,    191*)  324'J 

SHE  BELIEVED  her  heart 
beloii^ed  to  one  man  ^ 

She  married  another  and  learned  to 
love  him  desperately  ^ 

She  was  supremely  happy,  until - 

The  rejected  suitor  revealed  himself 

as  a  mckai  in  human  form  - 

He  held  not  only  ONE  love  letter  horn 
her,  but  DOZENS  ^ 

He  threatened  to  tell  her  husband 

unless  she  gave  him  money ' 

She  stole  to  keep  him  silent  - 

Then  came  a  secret 

mee  tin€f  with  the  ro^ue  near  her 

home  -  Her  nusband  was  an  unseen 
spectator  ^ 


kat followed- 

is  tou  cn     CjioULD  A  HUS  - 

BAND  FORGIVE  ? 


Presentect  bu         Staqcd.  bu 
^ffitk  Ml  nam  Coapev  in  the  leading  voLe 


•^250  Motion   Picture  News 


SchorriGr-Ross  Productions, Inc. 

ESMc3nheimer, Sales  'Representative 

\ZQ>  West  Forty-Six-th  Street.NewVorkCity 


EXCHANGES 


ROBERTSON-COLE  PRODUCTIONS 


^LL  tKe  splendor  cf  tkis  delicate 
creature  ofGod'  J  creation  and 
the  glory  of  its  freedom  is  in  the 
opening  sympatketic  pKase  of  tKis 
pov»>erfal  story.  AH  t!ae  soft 
contentment  of  summer  and  sun 
arid  all  tKe  sweetness  of  flower 
buds  Is  in  tKe  deptK  of  tKe  appeal 
of  tKis  Kudding  woman.  It  reacKes 
tKe  tenderest,  deepest,  recesses  of 
tKe  Kuman  Keart 


I 


Touaiiu? 


A  NO  all  the  pathos  and  pity 
that  would  extend  to  the 
fluttering  thing  of  beauty,  all  the 
heart  strings  that  would  be  touched 
by  the  collapse  of  its  freedom  and 
the  drooping  of  its  gaily  colored 
wings  of  life,  are  stirred  and 
shaken  by  the  profound  depth  of 
Its  tragedy.  This  story  is  one  of 
the  most  masierty  of  emotional 
screen  masterpieces  and  its 
tenderness,  its  drama,  and  its 
perfection  of  production,  make  it 
one  of  the  Supreme  achievements 
in  motion  pictures 


Available  at  all 

ROBERTSOM-COLE 

EXCHANGES 


ROBERTSON- COLE  PRODUCTIONS 


mm 


(iMaurice  Tourneur 

|_JE  is  one  oi  tKose  wKose  name  has  become  an 
adjective  to  describe  a  tKing  of  supreme 
perfection,  to  describe  a  pbotopla}?  of  pox'Jer  and 
splendor.  "A  Tourneur"  conveys  more  tban  tKe 
intimation  of  a  personality).  It  conveys  tKe  strong 
sense  of  a  quality,  of  a  standard  tKat  is  in  itself  tKe 
zenitK  of  artistry.  In  tKis  production  all  of  Kis 
genius,  all  of  Kis  dramatic  sense  of  values,  all  of  Kis 
masterly  direction  Kave  been  enwrapped. 


Available  at  all 

ROBERTSON-COLE 
EXCHANGES 


1 


ROBERTSON- COLE  PRODUCTIONS 


\   produced  by 

Artclass 


*vC-t>>'  V  >  >  ^' 


.6>^AO^     \oO^U<^^   ^.^A-o-"^  <Lo< 


HUpERJOtT 
H  p  I  c  T  »J  I*,  t 


CARnaO  THOMPSON.  Amhot 
DALLAS  M.  FTTEGERALD,  Dinnot 
Supcms<d  by  GEORGE  M.  MERRICK 
Pho<oji»phybyJOHN  K  HOLBROOK 
•nl  JAMES  C  HUTCHINSON 


'"pUT  this  down  as  one  of  the 
^  really  meritorious  successes  of 
the  year,  dramatically  and  tech- 
nically superb.  There  may  be 
nothing  new  in  the  story,  but  it  is 
the  way  it  is  handled,  the  brilliant 
interpretation  given  the  leading 
roles  by  a  cast  of  unexcelled  artists. 
The  presentation  registered  one 
word  and  that  is  perfection.  Mys- 
tery, thrills  and  human  heart  inter- 
est are  there  a-plenty,  for  the  theme 
is  one  that  will  reach  every  grade 
of  patrons.  Because  it  is  different 
the  picture  will  advertise  itself." 

Marion  Russell  in 
"The  Billboard." 


Available  at  all    ROBERTSON -COLE  EXCHANGES 


ROBERTSON- COLE  PRODUCTIONS 


'      Available  at  ^  ROBERTSON -COLE  EXCHANGES 


o  V  c  III  h  r  r    f  .    i  9  '  9 


3257 


Qy4.  drama  tkat 
shows  how  a  woman 
Loves  once  ^  and 
Loses,  Loves  again^ 
and  wins 


NOW 

15  the  certain 
time  to  make 

YOUR 
PROFITS 
SURE' 


WILLIAM  POX  presents 

GLADY9 
BROCKWELL 


in 


Tux 


ENTERTAINMENTS 


CHASING 
KAINBOWS 

DLYectioYi  by  FvankBeaL  * 


3258 

Motion    Picture  New. 


A  PROBLEM  that 

Strikes  at  the  heart 

of  every  home  in  Amer 
ica  and  this  means  e^erj 
home  within  the  reach 

of  your  theatre  ^ 


Arrange 
advance 

for 


iiiiiiiiiiiii/ii 


rOX  ENTERTAINMENTS 


I 


THEDA  BAILA 

"Direction  of  WILLIAM  FOX  in 

^  %eda  3ara  Snj)cr Traduction 

Staged  by  Edmund  UwKExci 


\   .    ('  ill  b  c  r   I  .    I  (J  I  9 


CAPLBUD  FISHERS 
CAPTIVATING 
CARTOONS 


"WAS  SHE  A  WIFE?" 

J  heir  Latest  success 

Will  make  audiences 
shake  like  a  towlful 
of  jelly- 


FOX  ENTERTAINMENTS 


IM  TWELVE  TWO-REEL  WES 

0FFERIM6  THE  UTMOST  III: 
EMTEI2TAINMENT  VALUL 
COMBiriETHE  ELEMEhTSO*' 
MASTERFUL  DII2ECTI0N 
RESULT  BEIMG  A  hE\\. 

MOW  BEIMG  PRODUCEI 


STATE  RIG 

THESE  TWO-EEEL  FAUhUN) 
UNPARALLELED  OPP0R.TUmT^«r 


D 


O 


mm 


ES  CORR 

■AI2ACTER 


1  PEATURE5  OF  DISTlMCTIOfl 

^LlJy  OF  PRODUCTIOM  AND 
E5E  TWO-REEL  FEATURES 
)D  STORy-TELLIMG  WITH 
b  SUPERB  PRODUCTIOh.THE 
5E0F  WESTERh  PHOTOPLAy. 

SEUG  STUDIOS  cTufoS 

TS  BUYERS 

^TURES   OFFER  AN 
STATE  RIGHTS  BUVEGS. 

RAhCHISE  MOW 

I26W.46^ 
b  NEW  VORK 


3262 


M  o  t  i  o  n    Picture    N  ew  si 


I 


LOOK  HERE! 

Hall  Room  Boys  Comedies 

BOOKED  SOLID  AT 

THE  STRAND,  NEW  YORK  CITY 

All  the  entire 

NEW  YORK  LOEW  CIRCUIT 

and  hundreds  of  other  circuits 

THIS  IS  THE  BEST  EVIDENCE  IN  THE  WORLD 
THAT     THESE     COMEDIES    ARE  SURE-FIRE 

BOX  OFFICE  ATTRACTIONS 


For  Bookings  see 


Exhibitors'  Film  Exchange 

Washington,  D.  C. 
Quality  Film  Corporation 

Pittsburgh,  Pa. 
Merit  Film  Corporation 

New  York  City 
Consolidated  Film  Corp. 

Los  Angelas  and 

San  Francisco 
Masternece  Film  Att. 

Philadelphia,  Pa. 
Celebrated  Players  Film  Corp. 

Chicago,  III. 
Standard  Film  Service 

Cleveland,  Ohio 
Greater  Featu  es,  Inc. 

Seattip,  Washington 
First  National  Exh.  Circuit 

Boston,  Mass. 
Premium  Film  Corporation 

Charlotte,  N.  C. 
Southwestern  Film  Corporation 

Dallas,  Texas 


Delaware,  Maryland,  District  of  Colum- 
bia and  Virginia 

Western  Pennsylvania  a  d  West  Vir- 
ginia 

New  York  State  and  Northern  New 

Jersey,  excluding  Trenton 
California,  Arizona  and  Ntvada  and 

Hawaiian  Islands 

Eastern  Pennsylvania  and  Southern 

New  Jersey 
Illinois  and  Indiana 

Michigan,  Ohio  and  Kentucky 

Washington,  Oregon,  Idaho  and  Mon- 
tana 

Massachusetts,   Rhode  Island  and 

Connecticut 
North  and  South  Carolina,  Tennessee, 

Alabama,  Florida  and  Georgia 
Texas,  Oklahoma  and  /rkrnsas 


Read  this  from  Consolidated  Film  Exchange 

"Hail  Room  Boys  went  over  like  wild-fire  at  Califcrnia 
Theatre,  Los  Angeles,  and  Slrand  Theartre,  San  Francisco." 

D.  Chat  kin 


Produced  by 

NATIONAL  FILM  CO.  OF  AMERICA 

H.  M.  RUBEY.  Pres.  JOE  BRANDT.  Gcn  l  Repr 

Distributed  by 

JACK   and   HARRY  COHEN 

•PHON I  BRYANT  6212  1603  BROADWAY,  N.  Y.  C. 


I 


UITY  PICTURES 


H  K-  Somboni 

P'-etldcnt 


Jos  SchuitzGr 


Has  tKe  distinction  of  announcing  tHe  follow- 
ing   distributors    for    the    first    publication  of 


CLARA  niMBALL  YOUNG 

In  "EYES  or  YOUTH" 


C.\LIFORNIA.  ARIZONA.  NEVADA  —  Equity 
Pictures  Company,  995  Market  Street,  San 
Francisco,  Calif. 

WA.SHINGTON,  OREGON.  MONTANA,  IDA- 
HO —  G.  A.  Metzger,  403  Davis  Street, 
Portland.  Ore. 

COLORADO,  LTAH,  WYOMING,  NEW  MEX- 
ICO —  Sol  &  Walter  G.  Lichtenstein. 
Denver,  Colo. 

DOMINION  OK  CAN.\DA  — Jules& J.  J.  Allen, 
Allen  Theatre  BIdg..  Toronto.  Canada. 

ILLINOIS  and  INDIANA  —  Gre  iter  Stars  Pro- 
ductions, 716  Consumers  Bldft.,  Chicago  III. 

IOWA,  KANSA.S,  NEBRASKA  -  A.  H.  Blank 
Enterprises,  Garden  Theatre,  Des  Moines.  la. 

MICHIGAN  Madison  Film  Exchange.  Mad- 
ison Theatre  BIdg.,  Detroit,  Mich. 

WLSCONSIN,  MINNESOT.V  NORTH  and 
SOI  TH  DAKOTA  -  Wisconsin  Film  Corpo- 
ration, Toy  Building,  Milwaukee,  Wis. 

.\11  Booked  .\bsoluteIy  Independent  of  Any 
Other  Pictures  Controlled  by  .\ny  Exchange 

TO  FOLLOW! 

House  Peters  and  All  Star  Cast 

in  a  Big:  Play  on  Domestic  Differences 


PRESENTED    BY   HARRY  CARSON 

DELAWARE,  MARYLAND  and  D.  C.  James 
N.  C;inns.  Oueen  Theatre  Building,  Wil- 
mington. Del. 

OHIO  -  Equity  Pictures  Company,  4IOSloane 
Building.  Cleveland.  Ohio. 

NEW  YORK  t;ommonv»ealth  Film  Corpora- 
tion. 1600  Broadway.  New  York  City. 

NORTHERN  NEW  JERSEY  N.  J.  Ro  fe  Film 
Corp..  729  Seventh  Ave..  New  York  City. 

WE.ST  VIRGINIA  and  WESTERN  PENNSYL- 
VANIA —  1st  National  Exhibitors  Circuit, 
414  Ferry  St..  Pittsburgh,  Pa. 

VIRGINIA  —  Triiart  Pictures  Corporation, 
Richmond,  Virginia. 


MAINE,  NEW  HAMPSHIRE,  VERMONT. 
MASSACHUSETTS.  RHODE  ISLAND.  CON- 
NECTICUT —  American  Features  Film  Com- 
pany, 60  Church  Street.  Boston.  Mass. 
EA.STERN  PENNSYLVANIA  and  SOUTHERN 
NEW  JERSEY  Equity  ProJuctions,  I2.<5 
Vine  Street.  Philadelph  a  Pa.  •* 
NORTH    CAROLINA.    SOUTH  3CAROLlN.\. 

c;eor(;ia,  Florida.  Alabama  —  Crite- 
rion F  Im  Service.  67  Walto  .St..  Atlanta,  (Ja. 
KENTUCKY  and  TENNESSEE  Big  Feature 
Right  i  Corp.,  National  Theatre  Building. 
Louisville.  Ky.  —  * 

LOUISIANA     and     MISSISSIPPI  —  Saenger 
Amusement  (^o..  New  Orleans,  La. 


^^oneer  present  (j  RACE  DAVI  SON 


^4 


Vie  LoVQlie^i:  Woman 
on  the  Screen 

CONWAvtEARL 


PIONEER  FILM  CO 

130  W.  4-6  \\x  STREET        NEW  yOf^K.  CITy 

ALWA'/S  IM  THE  MARKET  To  PURCHASE  THE  BE5T  imPEHDENrFmUaiOriS 


yiRTUOUS  5JHHER5"  ^i/-/,  iVAHOA  HAWLEV 
"  WE  GIRL  FRO/1  HOmERE' 
"WE HIPDBH CODE"  ^^ir» GRACE  DAV/50n 
"5U5P/C/0/i"  w/M  Oe/iCE  DAV/SOH 
'JHESTILLALARn'-WmoftlEH  v,,moRBI1CE  REBD 
'THE  FACTS  AND  FOLLIES' Series 
One  a  Week-  F/F/c/-ii^o  a  year 

OTHERS  IN  PREPARATION 


PIONEER  EXCHANGES 
New  York  City  Buffalo 
(New|York  State,  Northern  New  Jersey) 
Cleveland,  812  Prosoect  Ave.  (Ohio  and  Kentucky) 
Detroit,  53  Elizabeth  St.  (Michigan), 


EASTERN  FEATURE  FILM  CO. 
Boston,  Mass.  (New'England) 
MASTERPIECE  FILM  ATTRACTIONS 
Philadelphia,  Pa.  (Eastern  Pa.  and  S.  N.  J.) 


GREATER  STARS  PRODUCTIONS 
Chicago.  111.  iIU..  Ind  and  Wis  ) 
CRITERION  FILM  SERVICE 
Atlanta,  Ga.  (Ga.,  Fla.,  Ala.,  Term., 
N.  and  S.  Carolina) 


M.  &  R.  FILM  EXCHA 
San  Francisco— Los  Anc 
(Cal.,  Ariz,  and  Nev 


MAY  ALLISON 

in  Mery  JiopWoods  greatest  ^roadivay  Success 

FAIR  AND  . 
WARMER  A 


Cihe  capacity  pLay  uOith  a 
cocktail,  complications,  and 
a  kick.  I 


iA^daptedJ^rom  the  famous 
SeltOyn  stage  production  hy 
June  Matkis  iX.V.younqeK 
and  directed  hy  Jienry  Otto 
in  six  hilarious  acts. 


MOUS 
f 


QjieJ^annlestjUrce  eVer  tOritten !  ^^Bf- 

cMaxiOell  Rarqer 

i>L rector  general 

A/TTrnrx}  r\  pictures 

ATLEj  L  iXVJ  CORPORATION 

<JURY  IMPERIAL  PICTURES,  LTD,  SxcLusiVe  Distributors 
throughout  (jreat  Uritain.  Sir  WILLIAM  JURY,  Chairman. 


ClTtis  sober  burglar  tOore 
<A  curates  coat  and  hat. 
VJkLck  iVas  good  enough  jby^erdie. 
So  he  let  it  go  at  that. 


JVoie  the  house  T)eteckatli^e, 
(Die  slicker  tOitk  a  ^un. 
tke  took  a  keen,  evijogmevd 
9vi  spoiling  ail  thejun. 


Shake  kands  tO'dk  Mr.V)cdioyi 
Qok  out  he  cbesvCt  scratch^ 
He's  riled  up  from  his  efforts 
%  block  son  ^erdie's  match. 


rteres  a  lonesome  tijOln-^bed, 
SwoiviOhite  and  soft  to  touch 
^Uteres  another  in  the  pLaij. 
"But  theg  doht  use  it  much. 


JURY  IMPERIAL  PIC 
SxcUisii^e  9)lstrlbutors  ^in 
Sir  WILLIAM  >M 


Jflated  ideallu, 
^They  thought  ikey  really 
Were  mwrLed,  and  maybe  ihey  were. 
Spied  on,  pursued, 
^Ihelr  acts  misconstrued, 
Sut  to  knotO  tOhat  was  next  to  occur 

See 


VIOLA  MNA 

in  James  CuLLen     /^wis  ALLeyi  Avowries 


GET  MARRIED 


Screen  Classics,  J nc,  product  ion 
Jrom  the  Jdmous  Morosco  hit. 

Scenario  by  ^inls  (Pox. 
directed  hij  John  S.Jnce. 

(JiaxzOell  Rarqer, 

Director  general.  /j^^^l^ 


vice, 


iAvuL  Muriel,  of  course, 
'Would  kai^e  hlaskedifske  had  knoiO/t 
^ut  she  didnt,  dont  you  see? 
So  tOhxj  should  she  lii^e  alone'^ 


i 


I 


CORPOBATION 

ICTURES,  LIMITED 

roaqhoiit  (jireat  Britain 
iLXRV,  Chair  man. 


^oyii  blame  ^erdie  Walton, 
Jie  thouyki  she  Was  his  bride. 
Sat  tOas  she?  see  the  picture 
(And  then  you  can  decide. 


QVkat  "THE  MUSIC  MASTER"  Ls  to  the  stage, 

BERT  LYTELL 


in 


LOMBARDI,  LTD. 


is  to  the  screen  I 

superb  story  with  tears  and  laughter 
so  brULiantLL/  hLended  that  the  most 
hardened  spectator  %ulLL  Ljleld  to  its  W 
tender  Jpatkos  and  quaint  humor.        ^  | 


^Adapted  J^rom  Frederic  and 
^amiLj  Hattoyis  great  OUi^er 
oMowsco  Sroad^Way  stage 
success  by  Jayie Mathls,  ^  '^•''^ 
directed  by  Jack  ConuOaij.  ■ 


-  ■  t^.f  T' 


(^M^axfWeLL  llarger 
'Dlyector  general. 


'\/fT7T'T>r^  PICTURES 

PI  Ih  L  yXKJ  CORPORATION 

Jury  imperial  pictures,  ltd.,  SxclusiVe  "Distribators 
throughout  ^reai  Britain.  Slk  WILLIAM  JURY,  Chairman,. 


r 


^Th  bi^^t  or^  in  am/  theatre 
is  m  the  b^e^  tfmUre  in  the  woHd 


^HE  CAPITOL  THEATRE  which 
has  just  opened  in  New  York  is  the 

0 

largest  theatre  in  the  world.  It  seats 
more  people  than  any  other  theatre.  It  is 
presenting  musical  novelties  and  motion  pic- 
tures on  a  magnificent  scale  that  has  not  before 
been  approached. 

The  Capitol  Theatre  wanted  the  finest  theatre 
organ  that  could  be  made. 

An  Estey  Organ  was  installed. 

It  is  the  largest  instrument  ever  made  by  The 
Estey  Organ  Company.  It  is  so  tremendous 
in  size  that  it  was  delivered  to  the  theatre  in 
installments  of  car-load  lots. 

Its  smallest  pipe  is  about  as  big  as  a  lead- 
pencil;  the  largest  pipe  could  contain  more 
than  135,000  of  the  little  ones!     Its  sounding 
oard  extends  from  one  side  of  the  theatre  to 


I 

he  other  a  distance  of  100  feet.  It  has 
to[)s  of  a  new  character,  in  addition  to  the 
isLial  ones,  anc  1  for  power  and  timbre  they 
\cell  anythinor  yet  heard.  The  only  assem- 
)lagc  of  instruments  that  could  take  the  place 
)f  this  Estey  Orfran  is  an  orchestra  of  200 
)icces. 

riiis  organ  is  as  much  a  part  of  the  Capitol 
Theatre  as  the  organ  in  a  large  cathedral  is  a 
TAVt  of  that  cathedral.  It  is  fundamentally  an 
)rgan,  yet  it  is  admirable  for  playing  music  to 
ic  company  pictures,  -  news,  feature  pictures, 
omedies;  the  most  delicate  effects  are  possible, 
IS  well  as  the  ponderous  and  thrilling  tones 
hat  no  instrument  but  a  pipe  organ  can 
Droduce. 

It  is  an  achievement  in  the  history  of  musical 
instruments,  in  the  development  of  the  theatre, 
in  the  growth  of  the  motion  picture  industry. 


Some  of  the  theatres 

that  have  installed  Estey  Organs 

Big  profits  come  to  the  men  who  do  big  things. 
Good  pictures  attract  people  to  your  theatre- 
Good  music  brings  them  back  — regularly. 
You  can  always  have  good  music  if  you  have 
an  Estey  Organ.     You  will  be  independent  of 
labor  troubles,  for  in  many  theatres  the  Estey 
Organ  does  the  work  of  an  entire  orchestra.  It 
has  no  union  hours,  it  is  always  there.  You 
will  save  the  cost  of  the  organ,  times  over,  in 
what  you  save  on  musician's  salaries;  and  your 
organ  is  growing  better  all  the  time. 
Your  organ  will  be  built  to  fit  your  theatre, 
just  as  the  organ  in  the  Capitol  Theatre  was 
built  to  fit  that  theatre.     Its  cost  depends  upon 
the  size,  and  the  way  it  is  built  in,— and  it 
doesn't  cost  as  much  as  you  think  it  will. 
We    will    send  an  expert  to  talk  with  you, 
wherever  you  are,  whenever  you  say. 
Ask  the  home  office  — 

THE  ESTEY  ORGAN  COMPANY 

Brattleboro,  Vermont 
You  can  hear  the  Estey  Pipe  Organ  at  any  one  of  these  branches: 


CLCUMES  Theatre.  SEATTLE.  < 


New  York,  11  West  49th  Street 

Boston,  120  Boylston  Street 


Studios  in 

Philadelphia.  1701  Walnut  Street 
Los  Angeles,  633  South  Hill  Street 


V  c  m  b  c  r   i  ,   i  9  i  Q 


3269 


lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 

Motion  Picture  News 
consists  of  154  pages  this 
week — and  there's 
something  on  every  page 
that  interests  or  serves 
every  individual  in 
the  industry. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


3270 


Motion   Picture    N  eu 


ANNOUNCING 

MOTION  PICTURE  DIRECTORY 

Motion  Picture  Directory  has  already  become  the 
standard  directory  of  players,  directors,  scenario  writers, 
cinematographers  and  all  persons  connected  with  the 
production  of  motion  pictures. 

It  is  used  by  directors  for  casting,  by  photoplay 
editors  for  their  departments,  and  by  producers  and 
leading  exhibitors  for  reference. 

The  1920  Edition  — in  addition  to  embracing  all  the 
features  that  have  made  the  Studio  Directory  so 
popular  — will  be  even  more,  it  will  be  a 

MOTION  PICTURE  DIRECTORY 

in  all  that  the  name  implies.  Motion  Picture  Directory 
will  be  the  first  complete,  "all-around  "  reference  work 
of  the  industry.  It  will  be  more  than  a  "year  book," 
more  than  an  "annual."  In  the  wide  range  of  subjects 
covered,  the  wealth  of  valuable  and  authentic  statistics 
supplied,  it  will  take  rank  as  the  encyclopedia  of  the 
motion  picture  industry. 

Motion  Picture  Directory  will  offer  to  advertisers 
an  unequalled  opportunity  to  buy  "  year-round  "  service. 
Every  page  of  the  1920  edition  will  bristle  with  infor- 
mation that  will  be  constantly  referred  to  by  executives, 
exhibitors,  photoplay  editors,  and  all  interested  in  the 
motion  pictures. 

PLAYER  BIOGRAPHIES 
SHOULD  BE  SENT  IN  AT  ONCE 


PUBLISHED 
JANUARY  FIRST 


HAS  m  QUALITY  CIRCUlAnON  OF  THE  TRADE 


\  o:rme  20,    No.  19 


November  1,  1919 


Glancing  Over  the  Mail 


TWE  picture  publicatit)!!  that  inspires  resi)onsiveness 
in  its  readers  need  never  worry  about  topics  for 
editorial  discussion.  Take  this  morninjT's  mad 
for  an  example.  Atop  the  pile  on  our  desk  is  the  letter- 
head of  the  Alhambra  Theater,  Eastland,  Texas.  An;! 
our  eye  catches  his  ready-made  editorial : 

"  Tell  the  exhibitors  not  to  be  afraid  of  this  raising 
admissions  proposition.  Prosperity  is  over  the  country, 
everything  is  higher  —  even  the  distributors  are  charg- 
ing us  more — and  higher  prices  or  everything  is  in  the 
atmosphere.  I  say  this  —  to  the  exhibitor  who  fears  hiis 
patronage  is  going  to  take  him  to  task  for  raising  prices. 
Take  a  month's  bookings,  go  over  the  different  attrac- 
tions, weed  out  the  weak  ones  explaining  to  your  respec- 
tive distributors  what  is  up,  that  you  are  going  to  try  to 
raise  your  admission  prices.  Get  the  most  consistently 
good  attractions  you  can  for  a  solid  month.  Then  raise 
your  i)rice  and  advertise  stronger  than  you  ever  did  — 
asking  your  public  to  notice  the  consistently  strong  and 
selected  programs  you  are  showing  every  day.  '  You've 
just  adopted  a  bigger  policy  and  know  your  public  w^ants 
the  best  and  is  willing  to  pay  for  it.'    This  will  work." 

The  Proof  of  the  Pudding 

FK.  DAX  LS,  manager  of  the  Alhambra,  then  goes 
on  to  cite  some  of  his  own  experiences  to  prove 
■    the  case  stated  in  the  above  paragraphs : 
"  I  know  conditions  vary,"  he  writes,  "'but  we  use  that 
alibi  too  altogether  too  often.    Let  me  take  the  proposi- 
tion home. 

"  We  had  one  house  here.  The  Majestic  (and  still  own 
it)  located  in  the  heart  of  the  business  section.  It  had 
location  and  fine  lobby  and  that's  all  that  could  be  said 
of  it.  It  had  two  rows  of  posts  down  the  centre  of  the 
house,  and  to  this  day  has  no  intake  or  exhaust  fans 
(merely  a  dozen  well  oscilating  fans).  The  floor  did 
not  have  the  proper  grade,  so  many  of  the  rear  seats  were 
set  on  blocks.  The  original  owner  (lasted  six  weeks) 
had  put  a  transverter  in  the  house  and  that  made  so 
much  noise  you  couldn't  play  the  organ  softly  and  have 
it  heard. 

"  We  opened  the  Alhambra  around  the  corner,  with  no 


posts,  fine  floor  drop,  outside  ventilatioi;  on  four  sides 
with  proper  fans  and  flues  on  ceiling,  a  competent  organ- 
ist. At  the  Alhambra  wc  charged  fifteen  and  twenty - 
eight  cents,  while  the  Majestic  charged  twenty  and 
thirty-five  —  and  }et  the  people  swarmed  to  the  Majestic 
as  compared  with  the  attendance  at  the  Alhambra.  Why  ? 
Because  they  paid  more  and  thought  they  were  getting  the 
best. 

"  We  now  operate  both  and  the  first  of  the  month  will 
raise  the  Alhambra  prices  to  twenty-five  and  fifty  cents. 
Give  them  something  better  —  decorations,  music  — 
whatever  your  standard  has  been  raise  it  and  you'll  be 
able  to  advance  prices  unless  your  section  of  the  country 
is  financially  suffering." 

The  Exhibitor's  Place 

FROM  that  letter  we  turn  to  a  communication  from 
Arthur  B.  .Smith,  of  the  Fenwick  Theater,  Salem, 
N.  J.  This  paragraph  stands  out: 
"  1  feel  that  the  responsibility  of  a  motion  picture 
theater  is  something  akin  to  that  of  a  new.spaper  in  that 
its  influence  in  the  community  for  good  cannot  be  over- 
estimated. Whatever  success  I  may  have  attained  in  the 
business  can  be  attributed  to  the  fact  that  I  have  selected 
the  best  pictures  obtainable  and  pictures  that  are  elevat- 
ing and  that  make  people  better  for  having  seen  them. 
This  has  proved  a  safe,  solid,  and  satisfactory  founda- 
tion on  W'hich  to  build  the  business." 

"  Safe,  solid  and  satisfactory."  We  agree  heartily  with 
Mr.  Smith's  sentiments.  So  heartily  in  fact  that  as  we 
turn  the  letter  over  we  feel  sure  that  at  some  time  in  the 
future  we  will  give  longer  editorial  treatment  to  Mr. 
Smith's  theme  "  The  Exhibitor's  Place  as  a  Publisher 
in  his  Community." 

Can  you  conceive  of  the  strides  that  the  industry 
would  take  if  every  exhibitor  could  feel  his  position  as 
Mr.  Smith  does  —  and  could  impress  his  community  with 
that  feeling? 

It's  a  big  topic  —  one  too  pregnant  with  possibilities  to 
let  pass  in  an  idle  manner. 

W.  A,  Johnston 


Wm.  a.  Johnstox,  Pres.  and  Editor. 
Robert  E.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas. 
Fred.  J.  Beecroft,  Adv.  Manager. 


Pnbhshcd  on  Friday  every  week  by  MOTION  PICTURE  NEIVS.  Inc.,  729  Seventh  Ave.,  Nezv  York,  N.  Y  'Phone  o36o  Brvant 
Lh:cago  Representative,  K  H  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative.  J.  C.  Jessen,  618  Wright 
and  Collander  Building  (H,l  at  Fourth  St.)  ;  'Phone  Pico  780.  Subscriptions  $2  a  year,  postpaid,  in  United  States,  Mexico,  Hawaii 
|  orto  Rico  and  Philippine  Islands.  Canada,  $3.  N.  B.— No  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less 
tnan  Uiese  rates.  Have  the  agent  who  takes  your  subscription  show  his  credentials  and  coupon  book.  Western  Union  registered  cable 
address  is     Picknews,    New  \ork. 

Copyright  1910,  by  Motion  Picture  News,  Inc. 


3272 


Motion   Picture  News 


There  Must  he  Reciprocity"  says  British  Editor 


TN  the  September  25  issue  of  the  Kincmatoyraph  and  Lentern  IVcekly,  G.  A. 

Atkinson,  associate  editor  of  that  publication,  challenges  the  oft-repeated 
statement  of  American  producers,  and  the  recently  published  article  in 
MOTION  PICTURE  NEWS,  affirmative  in  sentiment  and  detail,  to  the 
effect  that  the  Americffn  door  is  open  to  the  British  producer  of  meritorious 
film. 

The  major  portion  of  our  contemporary's  article,  containing  an  oft- 
repeated  indictment  that  the  American  audience  is  inaccessible  to  new  ideas, 
follows,  with  a  full  and  pointed  rebuttal  on  the  next  page. 

W.  A.  Johnston,  the  brilliant  and  virile  - 


editor  of  the  Motion  Picture  News  —  and 
an  American  of  sound  British  ancestry  — 
has  been  a  good  friend  to  the  British  film 
trade  for  many  years,  but  when  he  says 
that  the  door  is  open  to  the  American 
market  for  any  British  motion  picture  that 
will  make  money  for  the  American  ex- 
Tiibitor,  he  invites  correction.  Mr.  Johnston 
is  in  the  position  of  the  pup  who  stepped 
off  the  platform  to  inspect  the  "  live  rail." 
In  about  a  minute  he  will  be  full  of  in- 
formation. We  could  name  a  large  num- 
ber of  British  films,  produced  within  the 
past  few  years,  that  are  quite  as  good 
money-makers  as  the  average  American 
production.  Several  of  them,  in  their  day, 
rivalled  America's  best.  We  could  also 
give  a  long  list  of  names  of  British  film- 
men  who  have  taken  those  pictures  across 
to  America,  in  optimistic  mood,  and  re- 
turned sick  and  sorry  over  their  reception 
—  their  business  reception,  I  mean ;  there 
has  never  been  any  complaint  on  social 
grounds.  On  the  other  hand,  American 
film-men  come  over  here,  close  their  deals 
successfully,  and  return  mouthing  pious 
words  about  the  necessity  of  some  sort  of 
reciprocity.  Of  such  are  R.  A.  Rowland 
and  W.  A.  Brady.  Mr.  Brady  went  a  step 
further,  and  hinted  'that  the  American 
Government  might  be  compelled  to  inter- 
vene in  the  matter.  Why  should  there  be 
even  the  hint  of  a  necessity  for  Government 
intervention?  It  almost  looks  as  if  some- 
one, somewhere,  had  a  guilty  conscience ! 
When  the  president  of  'the  National  As- 
sociation of  the  Motion  Picture  Industry 
of  America  is  convinced  that  the  problem 
of  getting  British  pictures  into  the  States 
has  become  one  for  statesmanship  to  solve, 
can  Mr.  Johnston  blame  the  British  indus- 
try for  thinking  that  there  may  be  some 
sort  of  an  organized  effort  to  keep  British 
films  out  of  America?  I  do  not  say  that 
this  is  the  opinion  of  the  Kincinatograph 
Weekly.  I  am  merely  stating  a  case  for 
the  American  trade  to  consider. 

How  does  Mr.  Johnston  know  that  the 
average  British-made  picture  could  not 
possibly  appeal  to  American  audiences,  if 
those  audiences  seldom  or  never  get  the 
opportunity  of  expressing  their  judgment? 
All  American  audiences  must  certainly 
contain  a  percentage  of  patrons  of  British 
ancestry,  in  some  districts  the  proportion 
of  British  stock  in  the  audiences  might  be 
anything  up  to  50  per  cent.  Does  Mr. 
Johnston  dare  to  say  that  this  stratum  of 
the  American  kinema-going  public  is  not 
interested  in  British  films?  It  is  a  matter 
of  international  knowledge  and  consent 
that  if  there  is  a  correct  standard  of  taste 
in  regard  to  sentiment  and  feeling,  matters 
inseparably  associated  from  public  enter- 
tainment, the  British  point  of  view  is  more 


likely  to  come  nearer  to  the  standard  than 
that  of  any  other  nation.  The  ultimate 
best  in  all  matters  in  which  nothing  but  a 
fine  sense  of  discrimination  will  serve,  is 
almost  invariably  British.  Americans  arc 
not  dead  to  the  British  appeal  in  literature 
and  drama,  or  to  the  British  appeal  in 
dress,  manners,  customs,  and  other  matters 
which  in  the  last  resort  are  dependent  on 
a  keen  sense  of  what  is  fitting  or  a  nice 
instinct  of  choice.  Why  should  the  Amer- 
ican Trade  so  hastily  assume  that  American 
kincma  audiences  would  be  dead  to  the 
distinctive  appeal  of  the  British  film?  Will 
Mr.  Johnston  re-read  the  American  Press 
notices  of  those  two  British  films,  "  The 
Elder  Miss  Blossom  "  and  "  Her  Greatest 
Performance,"  and  not'ce  how  the  critics 
are  as  one  in  detecting  in  those  productions 
a  certain  atmosphere  of  charm  and  dignity, 
and  how  they  evade  the  critical  issue  by 
saying  that  the  films  might  "  appeal  to  the 
older  folks  "  or  will  need  "  strong  boost- 
ing"? Are  American  audiences,  then,  dead 
to  the  appeal  of  charm,  dignity  and  a  cer- 
tain fineness  of  sentiment?  Must  we  be 
forced  to  draw  the  only  logical  conclusion 
that  the  best  testimonial  to  British  films 
is  their  non-suitability  for  American  audi- 
ences. If  this  is  not  the  correct  inference, 
what  is?  Does  the  American  audience  dis- 
criminate against  Charles  Chaplin  because 
he  is  British,  or  against  Mary  Pickford 
because  she  is  of  Canadian  origin?  Why- 
should  it,  then,  be  supposed  that  American 
kinema  patrons  are  insensible  to  the  dis- 
tinctive appeal  of  British  films? 

If  we  take  Mr.  Johnston  at  his  word 
and  accept  his  statements  that  there  is 
nothing  in  the  nature  of  an  organized  effort 
to  keep  out  British  productions,  and  that 
the  average  British-made  picture  could  not 
possibly  appeal  to  American  audiences,  then 
there  are  only  two  logical  inferences  which 
we  can  draw  : — 

(1)  That  the  American  kinema  audience 
is  the  most  insular  and  the  least  accessible 
to  new  ideas  of  any  in  the  world. 

(2)  That  American  viewers  have  not  the 
courage  to  approve  any  foreign  film  which 
does  not  conform  to  certain  stereotyped 
and  parochial  notions  of  what  is  suitable 
for  the  American  public. 

If  that  is  a  true  view  of  the  matter, 
all  I  can  say  is  that  it  is  a  pity  that 
Coluinbus  died  before  he  had  the  oppor- 
tunity to  repent.  We  prefer  to  believe 
that,  in  this  respect,  the  American  kinema 
patron  is  a  better  judge  of  what  he  wants 
to  see  than  the  American  film  viewer.  We 
believe  that  Anglo-American  co-operation 
during  the  war,  and  the  great  fraterniza- 
tion in  France,  has  created  the  favorable 
atmosphere  and  the  psychological  oppor- 
tunity for  the  introduction  of  British  films 


to  American  screens.  It  is  not  necessary 
that  the  assurance  of  the  Kinematography 
Weelily  should  be  accepted  that  this  state 
of  things  has  come  to  pass.  Let  us  con- 
firm it  by  quoting  the  opinions  of  a  few 
representative  Americans,  all  expressed 
within  the  past  few  months : — 

These  opinions  are  introduced  here  to 
emphasize  to  the  Americal  film  trade  the 
importance  of  the  fact  that  the  British  film 
trade  is  the  one  most  heavily  hit  by  Amer- 
ican competition  in  its  own  markets ;  the 
one  in  which,  during  the  war,  America 
gained  most  at  the  expense  of  Great  Britain ; 
the  one  which  America  is  preparing  to  hit 
most  heavily  after  the  war ;  the  one  which, 
in  short,  stands  most  in  need  of  reciprocity 
from  America.  The  United  States  Secre- 
tary of  the  Interior  says  that  Americans 
love  fair  play,  and  that  amongst  them  there 
is  growing  something  akin  to  an  apprecia- 
tion of  the  wisdom  embodied  in  the  Golden 
Rule.  How  does  the  question  of  reciprocity 
stand  in  the  light  of  this  sentiment?  Mr. 
Johnston  avers  that  there  is  nothing  in 
the  shape  of  organized  effort  to  keep 
British  films  out  of  American  markets. 
What  will  he  szy  when  I  tell  him  that  I 
have  seen  an  agreement  between  the  big- 
gest film  corporation  in  America  and  its 
British  producing  branch,  by  which  the 
former  agrees  that  none  but  the  films  pro- 
duced by  it  in  England  shall  be  shown  on 
their  American  screens.  If  that  is  not  an 
organized  effort  to  bar  out  the  genuine 
British  productions,  what  is  it?  Does  it 
look  like  reciprocity,  or  fair  play,  or  an 
appreciation  of  the  wisdom  of  the  Golden 
Rule?  Does  it?  On  the  one  hand  there 
is  the  whole  of  representative  America  call- 
ing for  co-operation  and  reciprocity  with 
Gieat  Britain,  and  on  the  other  hand  there 
is  the  American  film  trade,  headed  by  its 
most  powerful  corporation,  steadih',  earn- 
estly, grimly  barring  the  door  against  the 
British  film.  On  the  one  hand  we  have 
American  films  being  dumped  into  Great 
Britain  as  fast  as  they  can  be  turned  out, 
and  on  the  other  hand  we  have  the  British 
film-producer  leading  a  precarious  exist- 
ence because  of  American  competition  in 
his  own  markets. 

Three  years  ago  I  took  up  with  W.  A. 
Johnston  and  the  American  film  trade  the 
question  of  reciprocity  for  British  films. 
Three  years  ago  I  said  all  that  I  am  saying 
to-day.  Three  years  ago !  And  how  far 
has  the  question  of  reciprocitj-  advanced 
in  the  meantime?  Not  one  inch!  It  is 
useless  to  disguise  from  ourselves  any 
longer  the  fact  that  the  attitude  of  the 
.American  film  trade,  in  this  respect,  is 
tantamount  to  a  declaration  of  war.  Be- 
tween the  attitude  of  commercial  America, 
in  this  one  matter,  whatever  it  may  be  in 
others,  and  the  attitude  of  commercial 
Germany,  there  is  no  difference  whatever 
so  far  as  the  British  film  trade  is  con- 
cerned. America's  idea  of  burying  the 
hatchet  is  to  bury  it  in  the  Englishman's 
head !  Well,  it  has  taken  us  a  long  time 
to  realize  what  the  attitude  of  the  Amer- 
ican trade  actually  means,  but  now  that 
the  fact  is  fairly  driven  home,  the  English- 
(Coiitinued  on  page  3278) 


November  i  ,   i  9  i  9 


I 


3273 


The  American  Picture  Door  Is  Open— Walk  In 


Is   there   an    organized   effort   to  keep 
British   fihns   out   of  this  market? 
Our  recent  and  positive  statement  to  the 
contrary    is    strenuously    challenged  by 
G.   A.  Atkinson,  associate  editor  of  the 
Kinematograph. 

Mr.  Atkinson  likens  us  to  the  inqjjisitive 
pup  who  investigated  a  live  rail  and  was 
promptly  filled  with  information;  and  he 
then  proceeds  to  inform  us  in  electrical 
fashion. 

We  are  glad  to  reply  in  kind.  Informa- 
tion is  just  what  is  needed. 

Misunderstanding  we  do  not  want.  We 
can,  we  feel  sure,  speak  for  the  American 
trade  to  a  man  that  it  deplores,  exceedingly, 
any  feeling  that  anything  other  than  fair 
play  is  accorded  British  made  pictures  in 
this  buying  market. 

This  is  an  important  subject:  but  —  it  is 
purely  a  business  question.  Let  us  discuss 
it  candidly,  as  film  men,  using  film  facts. 

In  the  first  place,  Mr.  Atkinson,  the 
American  market  is  not  organized  to  ex- 
clude any  pictures.  We  are  far  from 
any  such  stage  of  commercial  organization. 
The  American  producers  and  distributors 
have  never  been  able  to  unite  upon  any 
matter  at  any  time,  except  on  censorship, 
taxes,  the  influenza  epidemic  and  other 
similar  situations  threatening  the  very  life 
and  the  entire  cash  drawer  of  the  industry. 
So  far  as  British  made  pictures  are  con- 
cerned no  two  or  more  American  distribu- 
tors ever  met  to  discuss  their  exclusion ; 
they  have  for  one  thing,  been  too  busy 
making  too  many  pictures. 

The  fact  is  we  are  not  even  organized 
to  the  extent  of  putting  the  proper 
economic  limitation  upon  our  own  pro- 
duction. 

W'e  are  just  beginning  to  merge  from 
an  orgy  of  overproduction  of  pictures 
which  well  preceded  the  World  W^ar. 

By  that  I  mean  that  the  individual  Amer- 
ican producer-distributor  has  produced  so 
many  pictures  that  they  have  competed 
with  each  other,  driving  each  other  out  of 
the  way,  and  off  our  own  market,  with 
booking  losses  of  millions  of  dollars. 

The  market  that  was  lost  here  w-as  not 
found  abroad,  for  the  war  closed  many  a 
foreign  territory. 

Too  many  of  these  fast,  machine-made 
pictures  were  mediocre.  But  the  fact  stands 
out  —  does  it  not  —  that  even  before  the 
war  put  its  restrictions  upon  British  pro- 
duction these  American  made  p'ctures  filled 
a  major  part  of  the  British  market? 

And  now,  again  — 

We  have  two  sources  here  of  feature 
pictures  —  which  are  really  the  subject  of 
this  discussion:  the  regular  release  pro- 
ducer and  the  independent  producer. 

The  regular  release  producers  —  these 
comprise  the  more  prominent  concerns  — 
own  their  owti  distributing  and  selling  or- 
ganizations. W'e  have  always  considered 
this  uneconomic  because  the  large  over- 
head of  an  exchange  system  calls  insist- 
ently for  many  pictures  and  consequently 
fast  (and  therefore  mediocre)  production. 


Some  Information  on  American  Marl^et  Conditions 
By  William  A.  Johnston 


That's  plain 


But  you  cannot  —  for  the  present,  at  least, 
argue  with  general  success  against  the 
shibboleth  of  the  American  producer-dis- 
tributor :  "  We  won't  take  chances  on  our 
pictures  except  through  our  own  distribut- 
ing effort." 

At  any  rate  the  situation  exists. 

Now  what  would  you  do,  Mr.  Atkinson, 
if  you  owned  an  expensive  exchange  sys- 
tem and  had  your  production  plant  geared 
up  to  so  many  pictures  a  year? 

You'd  favor  your  own,  wouldn't  you? 
And  you'd  grow  to  rely  upon  them  — 
unless  (r)  you  were  offered  a  better  pic- 
ture (at  a  fair  price)  or  (2)  a  picture 
as  good  as  yours  (at  a  cheaper  price)  or 
(3)  unless  the  purveyor  shouted  loud 
enough  to  make  you  take  your  accustomed 
gaze  off  your  release  chart  and  make  you 
look  at  his  wares.  (This  latter  is  impor- 
tant, too.) 

Well  that's  just  what  the  American  pro- 
ducer-distributor does. 

And  the  indcpcndant  producer  here  in 
.-\merica,  the  man  who  hasn't  his  own  out- 
let, is  in  much  the  same  fix  as  j'our  British 
producer. 

He  has  just  three  avenues  of  sale  for  his 
picture.  He  can  sell  to  the  producer- 
distributor —  cash  or  royalty  basis;  or  to 
the  independent  distributor ;  or  he  can  offer 
his  picture  to  the  state  rights  market  — • 
an  aggregation  of  independent  exchanges, 
covering  the  country. 

The  states  right  market  isn't  organized  — 
as  yet.  That  is  to  say  each  exchange  buys 
independently  for  its  territory;  no  joint 
buying  effort  is  maintained  in  New  York 
or  at  any  central  point ;  when  pictures  are 
purchased  no  joint  exploitation  to  the  ex- 
hibitor is  carried  on  against  the  nationally 
advertised  pictures  of  the  producer-dis- 
tributor. 

These  independent  American  producers 
have  the  advantage  over  the  British  pro- 
ducer of  knowing  the  buj'ing  market,  its 
personnel  and  possibilities ;  yet  they  have 
to  work  intelligently  and  consistently  to 
sell  their  product.  Pictures  are  not  snapped 
up  here;  they  themselves  must  do  the 
snapping. 

Two  i'ears  ago  a  picture  (it  is  mentioned 
recently  in  our  British  correspondence  as 
a  fine  box-office  earner  in  Great  Britain) 
was  brought  quietl}-  to  New  York  and  got 
one  scant  offer.  Then  an  enterprising  ad- 
vertising man  took  it,  put  it  on  Broadway, 
advertised  it  loudly  and  ingeniously ;  and 
it  sold  readily  and  earned  mightily.  This 
is  but  one  of  manj-  instances  —  right  along. 

We  hold  no  brief  here  for  the  American 
buyer.  He  may  be  somewhat  deaf  —  but 
naturally  so  since  he  has  grown  to  reply 
upon  his  own  production.  He  may  be 
somewhat  blind;  but  who  is  an  infallible 
judge  of  pictures?  Then  you — British 
producer  or  independent  American  pro- 
ducer—  must  get  his  ear  and  eye.  You 
must  ADVERTISE!  This  is  not  a  covert 
plea  for  the  American  trade  press,  use  any 
other  judicious  medium  of  exploitation,  if 


.\ou    will.     Hut  advertise! 
good  business  sense. 

Some  year  ago  the  writer  lived  and 
worked  in  London.  He  saw  many  Amer- 
ican salesmen  come  over  with  American 
products  —  metal  ceilings  antl  shop  equip- 
ment, heating  systems,  breakfast  foods  and 
cooking  devices  and  what  not.  They 
arrived  in  characteristic  .\merican  fashion, 
cock-sure,  buoyant  and  boisterous;  and 
they  left  shortly  and  quietl\-.  Some  said 
that  British  prejudice  was  an  unscalable 
wall ;  others  laid  facts  before  their  firms 
and  went  back  equipped  to  stay  and  work, 
believing  that  the  public  —  any  public 
anywhere  —  will  absorb  a  fairly  priced 
article  of  merit  PROVIDED  it  is 
BROUGHT  to  their  attention.  So  our 
original  statement  still  holds  —  that  "  the 
door  here  is  open,"  or  we  might  amend 
by  saying,  "OPENABLE"  to  any  British 
picture  that  will  make  money  for  the 
American  exhibitor. 

The  picture  must,  like  the  independently 
produced  American  pictures,  be  excellent 
pictures,  outstanding  pictures,  better  than 
the  average  American  program  or  regular 
release  picture. 

That  is  obvious,  it  seems  to  us,  if  the 
pictures  are  to  be  absorbed  either  by  the 
producer-distributor  or  the  independent 
distributor  or  by  the  state  rights  group 
of  independent  exchanges. 

Secondly,  these  pictures  inu^t  be  well  — 
very  well  —  advertised  to  the  trade;  and 
capable  local  representatives  here  must 
handle  them.  Consider  for  instance  in 
this  connection  the  representation  long  had 
by  American  companies  in  London  as 
against  British  representation  in  this  market 
at  present. 

There  is  an  assured  market  here  for 
these  better  pictures.  No  one  can  argue 
against  that.  The  exhibitor  wants  them; 
the  state  rights  exchange  is  hungry  for 
them ;  the  independent  distributor  is  open 
to  them ;  the  prr/dticer-distributor  will  not 
want  his  competitor  to  get  them.  And 
finally  the  public  will  want  them  —  pro- 
vided these  good  British  pictures  are  ade- 
quately advertised  to  them. 

Again  there  is  the  matter  of  production 
plants  and  capital.  Great  strides  have  been 
made  here  in  the  way  of  studio  equipment 
and  facilities  and  more  importantl.\-  in  the 
way  of  picture  making  organization. 
American  pictures  today  are  organization- 
made  pictures.  They  are  the  product,  not 
of  one  man,  but  of  many  specialists,  the 
development  of  which  has  come  about  in 
the  past  two  years.  One  of  the  best  pro- 
ducing directors  recently  advertised  his 
latest  pictures  as  a  product  of  organization 
and  specifically  and  with  pride  pointed,  not 
to  himself,  but  to  his  chief  of  staff. 

Again  the  American  picture  today  is 
backed  with  plenty  of  capital.  Producers 
don't  hesitate  to  "  plunge."  Money  doesn't 
make  pictures  but  it  is  quite  apt  to  show 
clearly  in  the  production  and  to  carry 
weight.  Again,  capital  is  freely  added  to- 
(Continued  on  page  3278) 


3274 


Motion    Picture  News 


Attention  to  detail  and  action  is  an  important  factor  in  "The  Beloved  Cheeter,"  a  Robertson-Cole  production  featuring  Lew  Cody 


Robertson-Cole  Gets  a  Feature 


"  The  Beloved  Cheater "  a  Big  Pro- 
duction by  Gasnier  Featuring 
Lew  Cody  is  Bought 

FOLLOWING  close  upon  several  other 
important  announcements  made  re- 
cently it  is  stated  by  Robertson-Cole  Com- 
pany that  negotiations  have  been  completed 
and  they  have  purchased  the  L.  J.  Gasnier 
production  "  The  Beloved  Cheater  "  featur- 
ing Lew  Cody  and  have  contracted  for 
five  more  big  Lew  Cody  specials  for  the 
coming  year.  Negotiat  ons  for  L.  J.  Gas- 
nier and  the  Lew  Cody  Company  were 
conducted  by  S\dney  Cohan  and  he  ex- 
presses himself  as  well  satisfied  with  the 
arrangements. 

"  I  would  like  to  thank  all  of  the  dis- 
tributors who  so  courteously  viewed  '  The 
Beloved  Cheater '  and  were  interested  in 
the  proposition,"  Mr.  Cohan  said.  "We 
had  many  ofTers,  all  of  them  fair  and 
pleasing,  but  the  Robertson-Cole  proposi- 
tion was  the  most  attractive  and  we  have 
accepted  it  not  only  for  the  first  picture 
but  for  the  entire  six  in  the  Cody  series. 

"  S'nce  the  preliminary  announcement  of 
the  picture  we  have  had  scores  of  letters 
from  first  run  exhibitors  throughout  the 
country  inquiring  as  to  the  date  of  release 
and  the  terms.  One  of  the  largest  ex- 
hibitors in  the  country  oflfered  four  thou- 
sand dollars  for  a  week's  run  on  condition 
that  Cody  would  appear  personally  with 
the  picture  for  the  week.  Of  course  all 
of  these  ofTers  have  had  to  be  held  in 
rbryance  until  it  was  finally  decided  that 
Robertson-Cole  would  take  over  the  pro- 
ductions. 

"  In  the  first  p-cture  of  the  series  '  The 
Beloved  Cheater,'  Mr.  Gasnier  has  achieved 
a  wonderfully  perfect  production,  typical 
of  his  work  of  many  years  for  Pathe.  I 
am  sure  all  six  will  bear  the  same  stamp 
of  quality  and  the  picture  will  be  a  big  fea- 
ture in  the  market.  The  producing  organiza- 
tion is  now  at  work  on  the  remaining  pic- 
tures at  the  studio  at  Glendale,  Cal.,  where 
Mr.  Gasnier  is  personally  supervising  every 
detail." 

The  acquisition  of  this  series  of  pictures 
by  Robcrtson-Cole  is  another  indication  of 
the  determination  of  this  organization  to 
take  the  best  obtainable  in  the  market  for 


their  exhibitor  clientele.  The  industry 
was  somewhat  surprised  by  the  vigor  of 
the  pol'cy  announcements  of  Robertson- 
Cole  for  the  coming  year  and  the  intima- 
tion of  strong  specials  and  features  to 
come  but  the  steady  stream  of  big  an- 
nouncements since  then  has  shown  thai 
those  announcements  were  mild  statements 
of  the  extent  to  which  the  company  pro- 
posed to  go  in  getting  the  best. 

And  in  this  connection  it  is  noted  that 
in  mak'ng  the  announcement  of  the  Lew 
Cody  series,  officials  of  the  company  said 
it  wa;  the  fore-runner  of  certain  other 
iinportant  ac(|uisitions  which  will  be  pub- 
licly announced  in  the  near  future.  It  is 
stated  that  this  expansion  will  continue 
uninterrupted  for  some  time  and  at  the 
present  moment  no  limit  to  the  number  of 
quality  productions  has  been  set. 

At  the  present  pace  the  company  is 
rapidly  forging  to  a  place  among  the  real 
leaders  in  the  industry  and  it  is  the  cla'm 
of  official,;  that  in  doing  it  they  have  never 
sacrificed  quality  to  expediency  in  a  single 
release.  Developments  in  the  next  few 
weeks  will  be  closely  watched  by  exhibitors 
because  previous  intimations  of  Robertson- 
Cole  of  important  announcements  have  al- 
ways been  fulfilled. 

"  The  Beloved  Cheater "  according  to 
the  Robertson-Cole  announcement  is  one 
particularly  well  adapted  to  the  peculiar 
grace  of  Lew  Cody  in  society  parts  and  is 
a  comedy  drama  of  unusual  merit.  Eileen 
Percy  plays  opposite  Cody,  and  her  hus- 
band Busch,  the  St.  Louis  million- 
aire appears  in  several  scenes.  A  sister 
of  Mr.  Busch  also  participated  in  the  mak- 
ing of  the  picture  and  she  appears  in  a 
few  close-ups. 


Big  Detroit  House  Bought 

Phil  Gleichman  has  purchased  the  Broad- 
way Strand  theatre,  Detroit,  buying  from 
Harry  Garson  the  latter's  half  interest. 
Mr.  Garson  at  the  same  time  disposed  of 
other  local  interests  in  order  to  give  his 
full  time  to  Equity. 

The  history  of  the  Broadway  Strand  re- 
\olves  around  Mr.  Gleichman.  He  orig- 
inally promoted  the  house  and  had  it  built, 
but  before  it  was  completed  leased  the 
propert>'. 


King  Vidor  Signs  Contract  With 
First  National 

King  W.  Vidor  has  affixed  his  signature 
to  a  contract  with  the  First  National  Ex- 
hibitors Circuit  whereby  he  is  to  produce 
a  series  of  special  productions  based  on  the 
same  trend  of  thought  which  has  charac- 
terized his  preceding  pictures,  "The  Turn 
in  the  Road,"  "  Better  Times,"  "  The  Other 
Half  "  and  "  Poor  Relations." 

The  contract  was  closed  in  the  office  of 
Nathan  Burkan,  1451  Broadway,  Tuesday, 
and  signed  by  H.  Schwalbe,  secretary- 
treasurer,  and  Mr.  Vidor.  Nathan  Burkan 
acted  as  legal  adviser  for  Mr.  Vidor  while 
S.  F.  Jacobs  was  attorney  for  the  company. 

Mr.  Vidor  will  leave  New  York  for  the 
coast  at  once  and  begin  active  work  of 
production.  In  fact  with  the  signing  of  the 
contract  the  first  production  was  started. 

No  time  limit  has  been  set  in  the  con- 
tract on  the  making  of  the  productions, 
but  Vidor  estimates  he  will  be  able  to  com- 
plete one  picture  about  every  three  months. 

The  terms  of  the  contract  are  such  that 
an  intensive  and  extensive  advertising  cam- 
paign will  exploit  the  name  of  King  W. 
Vidor. 


Grand  Rapids'  N.ew  "  Regent  " 
Will  Combine  Several  Features 

According  to  the  plans  drawn  up  the 
Regent  Theatre,  Grand  Rapids,  Mich.,  will 
combine  a  roof  garden  on  the  fifth  floor, 
flanked  by  refreshment  booths,  with  rooms 
below  for  public  and  private  dancing  les- 
sons. The  hcuse  will  seat  2,500  to  3,000 
persons. 

Another  feature  consists  of  five  tun- 
nels which  will  serve  to  deliver  patrons 
exactly  where  they  wish  to  sit  without 
disturbing  a  seated  audience.  Three  of 
these  tunnels  lead  forward  from  the  rear 
of  the  foyer  floor  to  the  front  of  the  bal- 
cony and  two  lead  from  the  rear  of  the 
mezzanine  floor  to  the  middle  of  the 
balcony.  The  theatre  building  alone  will 
cost  $219,000,  according  to  the  estimate 
rendered. 


Exhibitors  of  Canadian  Provinces 
to  Convene 

The  third  annual  convention  of  the 
Motion  Picture  Exhibitors  League  of  the 
Maritime  Provinces  of  Canada,  will  be 
held  in  St.  John,  New  Brunswick,  October 
29th  and  36th. 


0  V  e  ni  b  e  r  i ,  i  p  i  p 


f 


3275 


Small  House 


Film  Evolution  Waits  on 

General  Opinion  of  First  National   Theatre  Men  is  that  the 
Industry  is  Marking  Time  Between  Two  Eras;  Small 
Showmen  Must  Discover  Worth  of  Field 

EXHIBITOR  sentiment  throughout  the  country,  reflected  in  the 
discussions  of  important  theatre  matters  by  members  of  First 
National  Exhibitors'  Circuit  during  their  semi-annual  meeting 
tin  New  York,  leans  to  the  belief  that  the  industry  is  marking  time  between 
two  eras,  and  that  developments  in  the  season  to  come  will  clearly  define 
the  general  outlines  of  the  next  great  step  forward.  This  predicted 
5Volution,  whatever  its  nature  or  form,  will,  it  is  believed,  mark  the 
)eginning  of  the  real  ultimate  in  screen  attainments. 

A  summary,  by  J.  D.  Williams,  manager  of  First  National  Exhibitors' 
'ircuit,  of  the  views  and  opinions  expressed  by  the  exhibitor  members 
jf  the  organization,  discloses  the  existence  of  a  popular  belief  among 
iieatre  owners  generally  that  a  new  period  of  adjustment  between  pro- 
iucers,  distributors  and  exhibitors  is  at  hand,  and  that  several  conditions 
low  exist  which  indicate  the  trend  of  progress  for  the  future. 


MThe  Small  Exhibitor's  Move 

I  "  Our  members,"  he  said,  "  expressed 
■not  only  their  own  thoughts,  but  those  of 
Bother  exhibitors  in  virtually  every  terri- 
■lory.  As  a  rule,  it  was  their  belief  that 
Itheatres  generally  were  making  money. 
■There  is  a  tide  di  prosperity'  sweeping  the 
■coimtrj-,  which,  viewed  from  a  box-office 
Bangle,  somewhat  disputes  the  lack  of  ade- 
quate income  among  the  masses. 
B  "All  of  our  members  were  agreed  on 
Blhc  proposition  that  small  town  exhibitors 
■will  gradually  change  their  policies  for 
Blergth  of  runs,  and  to  a  greater  degree 

■  than  in  the  past.  They  seemed  to  sum 
Bup  the  present  situation  as  a  gap  between 
Bthe  first-run  houses  in  the  big  cities  and 

■  the  smaller  theatres  in  the  country  dis- 

■  tricts.     This   gulf,   they   said,   could  be 

■  bridged  in  but  one  way  —  exploitation  of 
B  feature  attractions. 

B  "The  quality  and  eflkiency  of  the  ad- 
Bvertising  exhibitors  do  in  behalf  of  special 
fl  features  is  one  of   the  big  determining 

■  factors  that  will  ultimately  dictate  the  total 

■  number  of  days  that  any  given  attraction 
fl  will  play  outside  the  big  cities.  When 
fl  small  town  exhibitors  begin  in  earnest  to 
Ij  test  out  the  real  business  possibilities  in 
B  their  respective  communities,  they  will 
R  close  this  gap  between  themselves  and  the 
M  city  theatre  operators,  and  realize  some- 
N  thing  near  to  the  maximum  of  receipts  to 
I  which  they  are  entitled,  and  w^hich  will  be 

I  necessary  to  enable  producers  to  keep  pace 

II  with  public  demand  for  bigger  and  better 
I  productions. 

H  "  Our  members  held  the  opinion  that 
hundreds  of  exhibitors  in  the  small  towns 
underestimate  the  profit  opportunities 
easily  within  their  reach.  This  belief  was 
substantiated  by  several  of  them  in  re- 
citals of  the  experiences  of  small  theatre 
owners  w-ho  have  been  opposed  to  any  in- 
creases in  rental  prices  on  the  grounds  that 
their  patrons  would  not  accept  higher  ad- 
mission prices.  In  a  number  of  instances 
these  refusals  to  maintain  entertainment 
standards  by  paying  the  bigger  rentals  for 
special  feature  attractions  have  been  met 
with  proposals  for  percentage  engage- 
ments. The  results  invariably  have  been 
fl  shock  and  an  almost  unbelievable  sur- 


.Sidney    Franklin,    who    is    to    direct  Constance 
Talmadge  in  '"At  the   Uarn  " 

prise  to  the  theatre  owners.  These  per- 
centage bookings  have  been  in  the  nature 
of  tests.  Experienced  ad  men  from  the 
big  city  theatres  have  co-operated  in  the 
small  town  campaigns,  and  the  exchanges 
have  invested  as  much  as  ten  times  the 
amount  usually  expended  by  the  exhibitors 
in  newspaper  space.  'Not  one  of  our  mem- 
bers could  recall  a  single  test  of  this  kind, 
made  to  answer  the  contentions  of  the 
theatre  owners  about  maximum  rental 
prices,  that  had  failed  to  pay  a  satisfactory 
profit. 

"  These  facts  appeal  to  them  as  being 
significant  for  the  future.  It  is  definite 
evidence  that  there  still  is  some  truth  in 
the  old  saw  that  '  the  surface  of  the  in- 
dustry has  not  been  scratched.'  These  test 
bookings  on  percentage  have  shown  also 
that  many  small  towns  can  support  produc- 
tions for  two  and  three  days  instead  of 
one  day,  as  popular  fallacy  had  thought. 
Progress  along  these  lines,  they  felt,  will 
do  a  great  deal  for  the  entire  industry. 

"  First  National  members  declared,  too, 
that  field  conditions  now  are  quiet,  com- 
paratively. Exhibitors  apparently  are  wait- 


ing lor  something  to  happen.  Thc\  realize 
ihat  the  average  of  screen  quality  must 
go  far  beyond  its  present  level.  But  there 
is  nothing  more  than  uncertainty  about  how 
producers  will  succeed  in  attaining  it.  The 
small  town  exhibitors,  I  was  told,  are  more 
loncerned  about  how  they  are  going  to 
meet  the  increased  demands  in  rentals  than 
they  are  in  the  improvement  of  produc- 
tions. Our  members  could  see  but  one 
answer  —  better  showmanship. 

"They  expect  big  field  changes  in  the 
next  twelve  months.  There  was  a  differ- 
ence of  opinion  about  just  what  these 
changes  would  be,  but  there  was  general 
agreement  on  the  propcsition  that  the  in- 
dustry is  slowly  narrowing  down  and  that 
one  of  the  important  de\elopmcnts  will  be 
a  national  adjustment  of  theatre  interests, 
so  that  the  small,  independent  exhibitors 
will  be  accorded  specific  forms  of  protec- 
tion against  the  attacks  of  unwarranted 
opposition  that  has  the  earmarks  of  at- 
umpted  monopoly. 

"  Optimism  was  the  keynote.  There 
never  has  been,  and  there  never  will  be, 
industrial  growth  without  d  fficulties,  mis- 
takes, attempts  to  corner  production  and 
distribution,  and  harassing  deviations  from 
the  main  line  of  progress.  The  motion 
picture  business  has  had,  and  is  having, 
its  share.  But  the  big,  broad  outlook,  all 
things  to  the  contrary,  gives  the  future  a 
more  solid  and  stable  aspect  than  ever 
before." 

Those  present  were:  E.  B.  Johnson  and 
Fred  Dahnken,  of  Turner  and  Dahnken, 
San  Francisco ;  J.  D.  Williams ;  Harry 
Schw^albe ;  Jules  J.  Allen  and  Joy  J.  Allen, 
of  Canada;  T.  L.  Tally,  of  Los  Angeles; 
Harry  Nolan,  of  Denver;  Thomas  B.  Saxe, 
Milwaukee;  I.  H.  Rubin  and  M.  L.  Fin- 
kelstein,  Minneapolis ;  A.  H.  Blank, 
Omaha;  E.  H.  Hulsey,  Dallas;  William 
Sievers,  St.  Louis ;  E.  E.  Richards,  New 
Orleans;  Aaron  J.  Jones  and  Nathan 
.Ascher,  Ch'cago;  Robert  H.  Lieber,  Indi- 
anapolis ;  Colonel  Fred  Levy,  Louisville ; 
Julian  Saenger  and  E.  V.  Richards,  Jr., 
New  Orleans ;  E.  Mandelbaum  and  A. 
Friedman,  Cleveland ;  John  H.  Kunsky  and 
George  Trendle,  Detroit;  N.  H.  Gordon, 
Boston;  R.  H.  Clark,  New  York;  Jacob 
Fabian  and  A.  M.  Fabian,  New  Jersey; 
John  J.  McGurck,  Philadelphia;  Tom 
Moore,  Washington ;  J.  B.  Clark,  Pitts- 
burgh ;  R.  D.  Craver  and  Frank  Ferran- 
dini,  of  Richmond  and  Atlanta. 


Czecho-Slovak  Center  Will  Show 

Films  of  a  Patriotic  Trend 

The  Eagle  Nest  Film  Co.,  Inc.,  is  erect- 
ing a  photoplay  theatre  at  Hellertown,  Pa., 
where  it  is  intended  to  show  pictures  of  in- 
terest to  Szecho-Slovaks  in  the  United 
States.  S.  L.  Brozman  of  New  York  is 
president  and  A.  L.  Dhlopolsky  of  Brook, 
lyn  is  the  general  manager  of  the  new 
venture. 

The  first  production,  which  has  already 
been  started,  is  entitled  "The  Czecho- 
slovak and  Our  Uncle."  Among  the  first 
offerings  will  be  a  feature  exposing  the 
evils  of  Bolshevism. 


3276 


Motion    Picture  News 


Brief  News  from  Various  Sections  of  Country 


INDIANA 

The  Aluiual  Theatre  Company,  ot 
Marion,  Ind.,  announced  that  it  will  make 
another  attempt  to  open  its  Indiana  theatei 
on  Sunday,  only  to  be  met  with  the  decla- 
ration of  Mayor  Hulley  that  he  has  issued 
strict  orders  to  Chief  of  Police  Ben  Phil- 
lips to  arrest  anybody  connected  with  the 
theatre  who  figures  in  the  opening.  This 
is  the  fifth  attempt  of  the  Spurr  family, 
which  controls  the  Mutual  Company  to 
open  on  Sunday.  Other  attempts  have  re- 
sulted in  arrests,  for  the  blue  laws  have 
been  enforced  to  the  letter  in  Marion  for 
years. 


The  capital  stock  of  the  Luna  Amuse- 
ment Company,  operating  the  Luna  motion 
picture  show  at  Lafayette,  Ind.,  has  been 
increased  from  $70,000  to  $150,000. 


R.  C.  Gumm,  of  Indianapolis,  has  been 
named  Indiana  agent  for  the  Exhibitors 
Suppl}'  Company,  an  Illinois  corporation, 
which  has  recently  qualified  to  do  Inisiness 
in  Indiana.  According  to  a  certificate  filed 
with  the  Secretary  of  State  $5,000  of  the 
company's  capital  stock  is  represented  in 
Indiana.  The  concern  manufactures  mov- 
ing picture  machines. 


The  Linton  Theatres  Company  operating 
the  Opera  House  at  Linton,  Ind.,  has  been 
incorporated  with  a  capital  stock  of  $10,000. 
The  directors  are  Robert  F.  Schercr,  Law- 
rence B.  Schercr,  Robert  M.  Kidd  and 
Samuel  M.  Grimes. 


Two  Indianapolis  churches  have  an- 
nounced their  intention  of  running  motion 
pictures  on  Sunday  evenings  to  combat  the 
pull  downtown  theatres  have  exe;rted  upon 
their  members,  beginning  November  1. 


Bulletin    of    Ontario's  Exhibitors' 
Protective  Assn.  Out 

In  the  Bulletin,  recently  issued  by  the 
Motion-Picture  Exhibitors'  Protective  As- 
sociation of  Ontario  for  the  season  of 
1919-20,  the  report  of  the  secretary,  Thomas 
Scott,  shows  that  the  association  during 
the  past  year  has  been  able  to  render  some 
vital  and  material  service  to  the  associated 
exhibitors  whose  interests  the  organization 
is  intended  to  safeguard  and  promote. 

By  its  indu-itry  and  good  tcim-work  with 
the  local  authorities  the  rf-cnt  fuel  short- 
age did  not  afifect  the  local  exhibitors  of 
Ontario  nearly  as  much  as  those  in  other 
sections  of  the  country.  The  period  of  the 
flu  epidemic,  also,  was  passed  through  with 
only  a  close-down  of  two  weeks  as  com- 
pared with  the  close-down  of  eight  weeks 
enforced  in  some  other  provinces.  Legis- 
lation, too,  affecting  the  m.otion-picture  in- 
dustry, has  been  favorably  influenced  by  the 
organization,  according  to  Mr.  Scott's 
report. 

Richard  Nelson,  who  for  the  past  two  years 
has  been  serving  Uncle  Sam,  has  returned  to  the 
screen  in  the  latest  Marguerite  Clark  production, 
"  Easy  To  Get." 


El  Paso  May  be  Hotbed  m  Texas 
Theatre  Control  Contest 

There  is  a  possibility  in  the  contest  for 
the  control  of  theatres  in  Texas  between 
the  Lynch  and  Hulsey  factions,  that  it  will 
he  extended  to  the  extreme  western  por- 
tion of  the  state.  It  has  now  become 
known  that  men  of  both  factions  have  been 
attempting  to  secure  control  of  theatres 
in  El  Paso.  This  city,  which  has  a  popul- 
ation of  70,000,  approximately  30,000  of 
which  are  Mexicans,  has  fourteen  theatres, 
seven  of  which  are  in  the  A^exican  district, 
and  the  others  are  attended  almost  en- 
tirely by  the  whites. 

In  this  coiuiection  it  may  be  interesting 
to  note  that  all  the  theatre  men  complain 
that  business  has  been  poorer  during  1919 
than  in  the  past  several  years.  A  few 
years  ago  film  rentals  of  El  Paso  theatres 
were  the  highest  in  the  state  of  Texas, 
but  because  of  poor  business,  attributed  to 
border  trouble  and  the  border  being  closed, 
except  from  9  a.  m.  to  4  P.  m.,  killing  the 
tourist  business,  this  has  dropped  far  be- 
low the  normal  level  and  rental  rates  are 
now  one-third  of  what  they  formerlj'  were. 


Kull  Completes  His  First  Feature 

According  to  the  reports  rccei\ed  from 
the  Universal  "  The  Pointing  Finger "  is 
now  completed,  and  in  the  achievement  of 
this  event  the  Universal  calls  special  at- 
tention to  the  fact  that  Edward  Kull,  who 
directed  Mary  MacLaren  in  this  picture, 
has  terminated  his  first  feature  production. 


MINNEAPOLIS 

\\'.  A.  Mustard,  president  of  the  Blue 
Mouse  Company,  has  leased  100  feet  of 
ground  on  Hennepin  avenue  between 
Seventh  and  Eighth  streets,  Minnea- 
polis, for  the  erection  of  a  second  Blue 
Mouse  Theatre  al  a  cost  of  $500,000,  it 
was  announced  i  e  re  a  short  time  ago. 
The  proposed  i  ■  v.  theatre  will  be  on  the 
site  of  the  f?5!'  T'X)  theatre  now  under  con- 
struction, Mr.  Mustard  said. 


Max  Doolittle,  who  has  served  in  various 
capacities  in  the  show  game  for  the  last  12 
years,  is  to  head  the  press  and  service 
department  of  the  Minneapolis  Goldwyn 
office.  Manager  E.  E.  Davis  annotmced 
recently. 


A  new  record  for  brookings  lies  within 
the  clutches  of  H.  C.  Remington,  who 
covers  the  State  of  North  Dakota  for  the 
World  Film  Corporation.  Mr.  Remington 
has  been  successftil  in  securing  a  con- 
tract on  "  When  Bearcat  Went  Dry "  in 
practically  every  town  he  has  visited. 


J.  E.  O'Toole,  formerly  Minneapolis 
branch  m.anager  for  the  United  Picture 
Theatres,  has  been  appointed  district  man- 
ager of  the  United  of  this  district  with 
offices  in  Chicago. 


SPOKANE 

The  Auditorium  Theatre,  Spokane, 
Wash,  will  show  the  government  film, 
"  The  End  of  the  Road "  for  one  week, 
beginning  Sunday,  October  19.  The  pic- 
ture was  shown  privately  last  week  to  150 
Spokane  citizens,  including  citj',  county  and 
court  officials,  juvenile  w-orkers,  women's 
club  representatives,  welfare  workers  and 
newspapermen.  They  gave  the  picture  a 
clean  bill  of  health,  each  writing  his  opin- 
ion on  a  card  furnished  for  the  purpose. 
Not  one  criticism  was  heard. 


Wellington  Playter,  president  of  the 
Playter  Photoplayers,  Spokane,  Wash.,  an- 
nounces that  the  first  James  Oliver  Cur- 
wood  picture  to  be  made  at  the  Minnehaha 
studios  in  that  city,  will  be  called  "  The 
Yellow  Back."  Mr.  Curwood  is  expected 
in  Spokane  shortly  to  supervise  personally 
the  making  of  the  picture.  Mr.  Playter 
is  selecting  locations  for  the  scenes. 

Mr.  Playter  also  announces  that  the 
Frank  Brockless  Company,  London,  Eng., 
has  completed  arrangements  to  make  some 
of  the  Jack  London  pictures,  for  which 
it  holds  the  rights,  in  Spokane. 


The  Liberty  and  Clemmer  Theatres,  Spo- 
kane, Wash.,  recently  presented  the  George 
Loane  Tucker  production,  "  The  Miracle 
Man,"  for  six  days  concurrently  in  the  two 
theatres.  The  picture  set  new  records  for 
Spokane  —  the  run  being  equivalent  to  12 
days  in  one  theatre  with  7  performances 
daily,  84  performances  in  all. 


National  Association  Interested  in 
New  Exchange  for  Cleveland 

Frederick  H.  Elliott,  executive  secre- 
tary of  the  National  Association  of  the 
Motion  Picture  Industry,  will  be  in  Cleve- 
land the  latter  part  of  the  week  to  confer 
with  the  Board  of  Motion  Picture  Ex- 
change Managers  of  Cleveland  and  the 
Chamber  of  Commerce  with  a  view  to 
erecting  a  new  and  modern  film  exchange 
building  in  Cleveland. 

Ninety-five  per  cent,  of  motion  picture 
distributors  are  members  of  the  National 
Association  and  Mr.  Elliott  will  report  to 
a  special  committee  on  film  exchange  build- 
ing, of  which  Al  Lichtman  of  the  Famous 
Players-Laskj-  Corporation  is  chairman. 
This  committee,  besides  Mr.  Lichtman,  is 
composed  of  W.  E.  Atkinson,  Metro 
Pictures  Corporation ;  Lewis  Innerarity, 
Pathe  Exchange,  Inc.,  and  H.  M.  Berman, 
Universal  Film  Manufacturing  Company. 

Bessie  Love  Will  Appear  in  "A 
Fighting  Colleen  " 

Bessie  Love  will  be  seen  in  two  Vita- 
graph  features  before  the  coming  of  the 
new  year —  "  A  Fighting  Colleen."  in  which 
she  plays  the  role  of  a  little  Irish  lassie 
of  the  tenement  districts,  and  "  Pegeen,"  a 
plaj-  of  an  entirely  different  type  based  on 
the  novel  of  the  same  name  bj"  Eleanor 
Hoyt  Brainerd. 


November  i  ,   i  9  i  9 


I 


.^277 


Wire   Briefs  from  the  Coast  | 

IT  i>  riimorc'd  that  Gi)l(i\v\ii  has  bought  the  California  theatre,  r: 

l,os  Angeles,  and   that   Harry   Leonhardt   is   to  serve  as  g 

general  manager  of  the  house,  which  will  be  named  the  M 

Cioklwyn.     The  story  also  says  negotiations  are  on   for  g 

several  more  houses.    No  confirmation  could  be  obtained  of  the  H 

rumor  from  the  Eastern  home  oflfices  of  Goldwyn.  g 

Marie  W'alcanip  and  Harlan  Tucker  of  the  Universal  serial  B 

company  touring  the  Orient,  were  married  October  11  in  Tokio.  J 

Japan,  according  to  cable  dispatches.  g 

Douglas  l-"airbanks  is  coming  East  shortly  to  finish  his  second  g 

United  Artist  subject  and  is  then  going  to  Europe  for  exteriors  g 

on  his  third.  m 


Selig  is  bringing  all  its  Chicago  equipment  to  the  Coast  where 
the  studios  have  been  practically  remade.  The  plant  will  have 
accommodations  for  fifteen  producing  companies. 


g         On  the  occasion  of  the  Duke  of  Sutherland's  visit  to  the  Fair-  g 

g       banks  studio,  a  special  picture  was  made  from  his  own  script  _ 
g      in  which  Doug,  Mary  Pickford  and  several  high  English  officers, 

g       The  Duke's  wealth  is  said  to  exceed  even  that  of  Rockefeller.  g 

g       A  dinner  followed  at  Fairbanks'  home  at  which  the  Chapliiis  M 
were  also  guests. 

MinisterUrgesSunday  Showings 

Church   Federation   of   Indianapolis  Such  co-opcraiion  on  the  pan  of  the  min- 

Savs  Picture  Shows  in  Churches  •^^'^''^  ^"^^  churches  of  Indianapolis  would 

'  Will  Aid  to  Combat  Evil  ^'^  '^^^  ^^^''^  department  greatly  in  sup- 

pressing  and  eliminating  many  of  the  in- 

TV/rOVIES  in  the  churches  upon  Friday  flucnccs  which  now  affect  so  seriously  the 

iVl    evening  and  Sunday  afternoon  and  life  of  the  youth  of  our  city." 

evening  are  urged  as  one  of  the  most  ef-  The  theatre  managers  are  asked  for  as- 

fective  means  of  combating  evil  influences  sistance  in  the  following  passage : 

of  the  day  upon  young  people  in  the  an-  "  It  will  be  the  task  of  the  social  service 

nual  report  upon  the  moral  conditions  of  committee   of   the   church   federation,  in 

the  city  just  made  public  by  the  Church  conjunction  with  the  women  police  to  visit 

Federation  of  Indianapolis.  all  these  places  regularly  and  whenever  ob- 

Close  supervision  of  the  motion-picture  jectionable  films  or  plays  are  presented  to 

shows,   dance   halls   and  public  parks   is  have  them  immediately  suppressed  by  the 

urged.    Theatre  managers  are  called  upon  proper  authorities.    Under  the  injunction 

to  co-opcra!e  with  the  Federation  in  its  and  abatement  law  of  the  state  of  Indiafia 

reform  efforts.  any  place  which  becomes  a  place  of  lewd- 

"  It  is  our  judgment,"  the  report  states,  ness  may  become  permanently  enjoined.  It 

"  that  the  churches  should  open  their  doors  is  our  hope  that  we  may  have  the  hearty 

on  Friday  evenings  and  Sunday  afternoons  co-operation  of  mo\ing  picture  and  theatre 

and  evenings  for  some  kind  of  social  life  managers  in  our  efforts  to  keep  all  kinds 

and  entertainment,  moving-picture   shows  of  public  entertainment  free  from  lewdness 

and  community  meetings,  so  that  the  young  and  suggestiveness." 

people  of  the  residence  section  of  Indian-  The  report  commends  the  frecjuent  visi- 

apolis   irJay   find    their   entertainment  lin  tation  of  m.ovie  houses  by  policewomen  and 

the  church  instead  of  being  forced  to  the  suggests  that  four  women  'be  added  to  the 

downtown  section  for  their  entertainment.  present  force. 


Joseph  Lee  Leaves  Louis  Mayer 


"Art  Censor  for  Films  More 
Needed  than  Moral  One  " 

Advocacy  of  an  art  censor  more  than  a 
moral  blue  penciler  is  contained  in  a 
lengthy  editorial  published  in  the  "  Rocky 
Mountain  News,"  Denver. 

Paying  a  compliment  first  to  the  big  ad- 
vance in  standards  recorded  in  the  films 
of  today  as  against  those  of  some  years  ago, 
the  writer  then  flays  in  humorous  fashion 
the  simple  inaccuracies  which  he  finds  in 
every  picture,  concluding  w  ith  : 

'■  In  short,  the  climax  is  forced.  The 
events  leading  to  't  have  no  more  con- 
tinuity than  a  spilled  paper  of  tacks.  All 
this  is  false  to  both  nature  and  art.  The 
young,  adelescents  as  well  as  children,  are 
introduced  into  a  counterfeit  world  which 
they  are  altogether  too  likely  to  accept  as 
the  real  world. 

"  This  may  he  immoral,  but  it  is  not  an 
immorality  which  any  censor  would  catch 
in  his  net.  It  will  be  abolished  only  when 
producers,  who  spend  so  lavishly  on  actors 
and  scenic  accessories,  dig  up  enough 
money  to  tempt  real  authors  into  scenario 
writing. 

"Already,  we  are  glad  to  say,  a  start 
in  th'S  direct'on  has  been  made  by  the 
h  gh-grade  producers." 


Theatrical  Protective  League 
Meeting  in  Minneapolis 

Middlewest  exhibitors  are  looking  for- 
ward to  the  ccnvention  of  the  Theatrical 
Protective  League  this  month  as  the  one 
and  only  solut  on  to  the  luiinerous  prob- 
lems confronting  them.  The  convention 
was  called  by  President  William  A. 
Steffes  and  will  be  in  session  for  three 
days  in  Minneapolis,  October  27,  28  and  29. 

Because  it  is  the  "  little  fellow "  who 
realizes  the  dire  need  of  an  exhibitors' 
body  to  protect  the  welfare  of  the  m'ddle- 
west  exhibitors,  it  is  presumed  that  the 
convention  will  be  attended  by  the  most 
representative  gathering  cf  motion  picture 
men  e\er  assembled  in  the  Northwest. 


Henry  L.  (Buck)  Massie  who  has  joined  the 
publicity  staff  of   Realart  to  exploit  the  Mary 
Miles  llinter  productions 


Resigns  as  General  Sales  Managei 
after  Long  Association ;  Is 
Succeeded  by  IVIooney 

JOSEPH  F.  LEE  has  resigned  as  gen- 
eral sales  manager  of  the  Louis  B. 
Mayer  organizations,  the  Anita  Stewart 
Productions,  Inc.,  and  the  Chaplin-Mayer 
Pictures  Company,  and  has  been  succeeded 
by  Paul  C.  Mooney,  who  for  the  past  five 
years  has  been  connected  with  the  Fox 
Film  Company. 

Mr.  Lee  has  been  associated  with  Mr. 
Mayer  in  one  capacity  or  another  ever  since 
the  latter  entered  the  motion  picture  busi- 
ness and  the  severance  of  their  relations 


caused  some\vhat  of  a  stir  in  film  circles. 
Air.  Lee  was  not  prepared  to  say  what  his 
plans  for  the  future  are. 

Regarding  the  change  of  general  sales 
managers,  Mr.  Mayer  said :  "  Naturally 
I  regret  exceedingly  the  loss  of  Mr.  Lee, 
for  he  has  been  with  me  since  I  first  be- 
came identified  with  motion  pictures  as 
an  exhibitor,  but  this  regret  has  been 
tempered  to  a  great  extent  by  my  good 
fortune  in  securing  such  a  man  as  Mr. 
Mooney  to  take  his  place." 

Mr.  Mooney  has  the  unique  distinction 
of  having  received  his  entire  film  experi- 
ence with  one  motion  picture  company, 
namely  the  Fox  organization. 


3278 

British  Prefer  American  Films 


So  Asserts  J.  P.  McGowan  of  the 
Universal    Upon   his  Return 
From  Work  in  Europe 

J P.  McGOWAN,  the  serial  producer, 
•  who  recently  returned  from  Europe, 
made  a  statement  upon  his  return  to  Uni- 
versal City  which  was  to  the  effect  that 
English  and  European  countries  want 
American  made  films. 

"  Notwithstanding  the  report  and  talk  of 
the  British  film  producers,"  Mr.  McGowan 
said,  "  about  the  demand  for  home  prod- 
ucts, the  British  exhibitor  and  public  will 
tell  you  that  American  films  are  not  only 
wanted  but  are  preferred.  They  say  the 
American  films  are  the  best  in  the  world." 

Mr.  McGowan  further  stated,  "  British 
producers  are  far  behind  their  American 
rivals  because  they  have  not  accustomed 
themselves  to  the  same  prodigality  in  pro- 
duction that  is  practiced  in  America.  I 
can  only  cite  as  proof  the  fact  that  while 
ill  England  this  summer  with  the  Eddie 
Polo  Company,  which  produced  the  serial 
'  The  Thirteenth  Hour '  and  which  I  di- 
rected, I  noticed  that  the  English  film 
producers  were  astonished  at  our  methods. 
They  failed  to  understand  why  we  took 
such  pains  and  care  in  the  erection  of 
small  sets  and  they  were  actually  astounded 


when  they  heard  of  the  amount  of  money 
we  spent  in  the  erection  of  some  of  the 
medium  and  large  sets.  They  would 
hardly  believe  that  we  had  come  abroad 
just  to  get  realistic  and  original  surround- 
ings. You  see  the  English  producers  still 
stick  to  the  painted  canvass  for  back- 
ground. Their  properties  are  not  at  all 
real,  and  yet  they  wonder  why  American 
films  are  belter  liked. 

"  The  cameras  used  by  the  Britishers 
are  —  well  they  aren't  modern  in  any  sense' 
of  the  word.  They  are  old  and  antique. 
They  are  still  using  the  cameras  which 
resemble  the  old  Williamson  machine,  con- 
taining none  of  the  modern  attachments, 
and  in  no  way  do  they  compare  to  our 
Bell-Howell  machines  with  the  triple  lenses. 

"I  can  see  a  great  demand  —  an  almost 
overwhelming  demand  for  American  made 
films.  I  happen  to  know  that  Universal 
has  a  supply  of  films  ready  for  foreign 
shipment,  and  they  are  not  old  films  either. 
In  fact  our  English  branch  is  receiving 
steadily  our  latest  productions.  I  had 
heard  so  much  about  the  recent  dislike  for 
American  films  abroad  —  that  was  before 
I  went  there  on  this  last  trip  — but  my 
views  certainly  were  changed  after  getting 
in  touch  with  the  people  themselves." 


Motion   Picture  News 

The  American  Door  Is  Open  — 
Walk  In 

(Continued  from  page  3273) 
day  for  exploitation  and  we  have  come  to 
regard  advertising  as  a  fifty  percent  factor 
in  a  picture's  box-office  success.  As  an 
instance,  Famous  Players-Lasky  spent 
$124,808.00  on  an  advertising  space  in  the 
month  of  September,  1919. 

We  speak  hesitantly  on  this  matter  of 
production  equipment,  fully  aware  that  the 
United  States  has  had  opportunity  to  de- 
velop along  these  lines  without  heavy  war 
restrictions.  And.  in  no  respect  do  we 
speak  in  a  bragging  way.  We  are  fully 
aware,  for  instance,  that  this  country  has 
been  very  backward  in  its  export  develop- 
ment along  most-  every  line,  because  it  has 
chosen  not  to  investigate  carefully  its  for- 
eign fields.  But  after  all  this  is  a  business 
matter  and  business  is  cold-blooded,  a  pure 
matter  of  supply  and  demand,  and  power- 
less to  be  otherwise. 

Mr.  Atkinson  says  —  that  men  like  Wm. 
A.  Brady  and  R.  A.  Rowland  have  feel- 
ingly advocated  reciprocity  here  for  British 
made  pictures.  So  they  have.  The  Amer- 
ican trade  feels  likewise.  Mr.  Brady 
spoke  emphatically  to  the  writer,  on  this 
subject.  And  the  writer  repl'ed,  as  he 
has  here,  that  selling  British  pictures  in 
this  market  is  and  must  necessarily  be  a 
matter  of  making  pictures  in  a  foresighted 
way  to  meet  a  known  demand  and  then 
selling  them  as  any  product  must  be  sold 
in  a  foreign  field. 


There  Must  Be  Reciprocity,  Says 
British 

(Continued  from  page  3273) 
man's  intention  is  to  fight.  He  is  organiz- 
ing for  that  purpose.  He  should  have  or- 
ganized long  ago.  We  are  a  slow  lot  on 
this  side,  but  when  we  organize  we  acquire 
a  sort  of  momentum  that  takes  us  to  the 
goal.  It  may  even  be  that  British  films 
will  be  shown  in  America,  but  when  they 
are  they  will  start  from  this  side  with 
a  guarantee  of  exhibition,  and  pass  above 
the  ordinary  channels,  if  there  are  such, 
of  film  entry  into  the  States.  Meantime, 
if  the  American  film  trade  wishes  to  re- 
consider its  attitude,  the  way  is  open  for 
it  to  do  so.  There  is  no  need  to  warn 
the  American  exhibitor  that  he  is  taking 
a  riskj^  step  in  showing  British  films. 
There  is  no  need  to  warn  him  that  British 
actors  and  actresses  are  unknown  to  the 
American  pubHc,  and  that  British  films  will 
therefore  need  special  methods  of  adver- 
tising. 

"  Hands  Across  the  Sea  "  is  an  excellent 
sentiment,  but  the  British  producer  feels 
that  the  effect  inay  sometimes  more  re- 
semble the  impact  of  a  fist  in  the  solar 
plexus. 


"  Poor  Relations "  is  American  in 
Theme  and  Spirit 

"  Poor  Relations ",  the  Brentwood 
picture,  produced  for  Robertson-Cole,  will 
be  released  during  October.  The  story, 
which  has  been  written  by  King  Vidor,  is 
described  as  one  dealing  with  the  every- 
day phases  of  American  Life  and  the 
theme  is  said  to  center  around  the  home- 
life  of  a  typical  American  family. 


Changes  in  Kinema,  Los  Angeles 


Under  New  Management  Beneficial 
Shifts  are  Made;  Many  Big 
Features  are  Booked 

SIXCE  the  purchase  of  the  Kinema 
Theatre,  Los  Angeles,  by  T.  L.  Tally 
from  the  Kehrlein  Brothers,  who  have 
conducted  the  house  s'nce  its  opening,  al- 
most two  years  ago,  the  new  manage- 
ment has  made  a  number  of  changes  af- 
fecting the  stage,  installed  a  new  pipe 
organ  and  made  other  changes  beneficial 
to  this  third  largest  theatre  of  Los  Angeles. 

The  theatre  in  the  future  will  be  known 
as  Tally's  Kinema,  and  is  to  continue  un- 
der the  managing  directorship  of  Charles 
Dumond,  who  has  been  at  the  house  for 
the  past  nine  months.  Prior  to  Mr.  Tally's 
departure  for  New  York  to  attend  the 
First  National  Directors  meeting,  he  an- 
nounced a  policy  for  the  Kinema  which  he 
states  will  be  strictly  adhered  to.  In  his 
statement  which  appeared  in  the  Los 
Angeles  press,  Mr.  Tally  said  particular 
stress  would  be  laid  itpori  the  pictures, 
he  believing  that  the  attention  should 
be  centered  on  this,  and  not  dis- 
tracted by  near  vaudeville  acts.  The 
Tally  management  became  effective  with 
the  week  of  October  5th,  when  the  second 
Pickford  First  National  "  The  Hoodlum  " 
■was  the  feature.  This  was  preceded  by  a 
short  dance  number  in  which  six  girls 
depicted  "  The  Joy  of  Youth."  Other  num- 
bers on  the  bill  were  the  Hawaiian  Island 
travelogue  of  the  Prisma  Company.  This 
was  followed  by  the  Educational  subject, 
"How  Volcanoes  are  Formed." 

Pictures  booked  for  Tally's  Kinema  in- 
clude "The  Girl  From  Outside,"  Rex 
Beach  production ;  Clara  Kimball  Young 
in  "  The  Eyes  of  Youth,"  "  Back  to  God's 
Country,"  First  National ;  the  first  D.  W. 


Griffith  First  National ;  Alarshall  Neilan's 
"Bob  Hampton  of  Placer,"  a  First  Na- 
tional ;  Mary  Pickford's  third  First  Na- 
tional "  Hearts  of  the  Mountains,"  and 
Charles  Ra\-  First  National. 

Bookings  for  Tally's  Broadway  Theatre 
will  include  films  starring  Norma  and 
Constance  Talmadge,  Kathcrine  MacDon- 
ald,  Anita  Stewart  and  the  Ciiaplin  come- 
dies, all  First  National  subjects. 


Picture  Men  at  Friar's  Gathering 

In  establishing  Thursday  of  each  week 
as  Club  Night,  the  Friars  have  started 
the  most  popular  innovation  in  the  history 
of  the  club.  The  first  affair,  sponsored  b}' 
Friar  Edgar  Selden,  took  on  the  atmos- 
phere of  the  motion  picture,  and  the 
notables  in  the  assemblage  present  re- 
sembled what  was  aptly  termed  the  Brad- 
streets  of  Filmdom.  Motion  picture  mag- 
nates, movie  stars,  directors,  camera-men, 
distributers  and  publicity  purveyors 
thronged  the  great  hall.  Whitman  Bennett, 
of  the  Famous  Players-Laskj-Artcraft, 
spoke  of  the  intimate  afliliation  of  the 
screen  and  the  spoken  stage.  Commodore 
J.  Stuart  Blackton  gave  a  vivid  review  of 
the  celluloid  drama  from  its  inception, 
through  its  exper'menlal  stages  and  pres- 
ent-day presentation. 


Katherine    MacDonald    Stars  in 
"  The  Beauty  Market " 

Following  in  the  trail  of  "  The  Thunder- 
bolt," Katherine  MacDonald's  first  pro- 
dviction  to  be  distributed  by  First  National 
Exhibitors'  Circuit,  "  The  Beauty  Market," 
declared  to  be  one  of  the  strongest  society 
dramas  ever  filmed,  has  been  completed 
and  with  finishing  touches  will  shortly  he 
ready  for  release. 


November   i  ,   i  (>  i  9 


3279 


i::iiijiiiiiiiiii!iiiiii{ii';>i:i:iii:ii;:i;;j|iii!. 


Exhibitor  Service  Bureau 


American  Public  Is  Subject  to  Hysteria 


Article  on  Admissions  by  E.  V.  Richards,  Jr. 

Sccrelaiy  and  Ctnvtal  ilaiiugcr  Saenijrr  ^Imiiscinrnt  Companij 
The  growth  of  the  motion  picture  industry  has  been  remarkable.  The  growth  of  the 
Saenger  Amusement  Company  of  New  Orleans  hr.s  paralled  the  growth  of  its  "patron 
saint,"  the  motion  picture.  Eleven  years  ago  the  Saenger  Brothers,  a  firm  of  druggists  in 
Shreveport,  whose  store  was  (and  still  is)  the  barometer  that  registered  public  opinion  and 
public  desires  in  Shreveport>>  determined  to  venture  into  the  infant  industry  and  opened 
the  Saenger  Theatre  in  Shreveport.  A  year  previous,  E.  V.  Richards,  Jr.,  a  traveling  show- 
man, had  "  played  "  the  town  and  was  struck  with  its  possibilities.  Ever  and  again  the 
thought  recurred  that  there  was  a  fertile  field.  And  the  showman  returned  and,  impressed 
with  the  energy  and  acumen  of  the  Saenger  Brothers,  associated  himself  with  them  as 
manager  of  their  enterprise.  From  that  day  to  this  the  history  of  the  Saenger  Company 
is  a  record  of  expansion  and  achievement.  Texarkana,  Alex.Tndria  and  Monroe,  become  the 
nucleus  of  the  "  Saenger  Circuit."  In  Shreveport,  meanwhile,  the  Ehrlich  interests  were 
amalgamated.  Then  the  Saengers  came  marching  through  Louisiana  to  New  Orleans  and 
built  the  Strand.  The  Fitchenberg  Enterprises  were  taken  over  and  the  escutcheon  of  the 
company  carried  east  past  the  Mississippi  into  Mississippi  and  Florida,  and  west  past  the 
Sabine  into  Texas.  Additional  theatres  were  rapidly  added  to  the  lists  in  various  southern 
states  until  the  Saenger  slogan  become  "  We  cover  Dixie  Like  the  Dew."  The  circuit  is 
now  one  of  the  very  largest  in  America.  We  have  given  you  this  history  of  E.  V.  Richards, 
Jr.,  and  of  the  company  over  whose  destinies  he  presides,  that  you  may  fully  realize  that 
when  a  man  of  his  calibre  writes  an  article  that  the  thoughts  therein  contained,  the 
opinions  e.xpressed  are  net  those  of  a  motion  picture  fleldgling.  Exhibitors  of  Mr.  Richards' 
standing  and  knowledge  are  writing  these  articles  for  the  News.  Read  each  one  carefully 
and  this  one  in  particular. 

IT  is  not  surprising  that  "  Selective  Book- 
ing "  should  be  used  by  the  producer 
as  an  argument  for  prying  higher  prices 
from  exhibitors.  As  a  matter  of  fact, 
*'  Selective  Booking,"  "  Fewer  and  Better 
Pictures,"  etc.,  are  greater  booms  for  the 
producer  than  for  anyone  else  concerned, 
for  if  the  producer  is  honest  in  his  inten- 
tions he  will  simply  be  cutting  away  the 
barnacles  which  have  impeded  his  ship's 
motion  through  the  water  when  he  makes 
fewer  and  better  pictures ;  and  he  will  have 
more  assets  and  fewer  liabilities  cluttering 
the  safes  of  his  distributers. 

"  Selective  Booking,"  "  Fewer  and  Better 
Pictures,"  and  whatever  else  like  arrange- 
ments may  be  termed  spell  ECONOMY, 
nothing  less,  for  the  producer.  With  ten 
pictures  worthy  of  steady  engagements  he 
will  be  in  a  far  better  shape  than  with 
twenty,  of  which  half  are  deadwood.  It 
has  been  proven  that  a  few  good  pictures 
will  not  redeem  an  equal  or  greater  num- 
ber of  bad  ones,  and  that  a  few  bad  ones 
will  condemn  several  good  ones. 

There  is  every  reason  why  "  Selective 
Booking,"  if  coupled  with  better  pictures, 
should  mean  a  greater  number  of  "  days  " 
for  each  picture,  thus  aggregating  for  each 
picture  a  handsome  profit  to  the  producer. 
There  is  no  reason  why  "  Selective  Book- 
ing "should  mean  bigger  rental  prices  per 
diem.  At  any  rate,  the  exhibitors  who 
refuse  to  be  intimidated  are  not  a  whit  per- 
plexed by  demands  for  exorbitant  rentals. 

The  American  public  is  subject  to  hys- 
teria. Every  man  with  anything  to  sell 
has  taken  advantage  of  the  disordered  con- 
dition to  raise  prices.  There  is  no  founda- 
tion in  fact  for  the  outrageous  "  gj'ps  "  we 
have  been  made  to  stand  for  this  thing  and 
for  that.    The  natural  laws  of  supply  and 


demand  in  materials  and  labor  caused 
prices  to  skyrocket  after  our  entrance  into 
the  World  War.  Profiteering  thereafter 
has  kept  these  prices  on  an  advance. 
There  now  seems  due  a  recession  of  tlie 
Excessive  Price  Wave. 

There  has  been  no  profiteering  in  exhib- 
itor circles.  Whatever  advances  have  bceii 
made  in  admission  rates  in  the  past  two 
years  have  not  been  in  ratio  wi;h  the  price 
advances  in  necessities.  But  we  have 
reached  the  peak  and  it  will  not  be  safe 
for  the  exhibiting  interests  to  go  one  step 
farther. 

Let  us  not  forget  the  falile  of  the  peas- 
ant and  his  goose  that  laid  golden  eggs. 
Xot  being  content  to  gather  his  one  egg 
daily,  said  peasant  sharpened  his  knife  and 
proceeded  to  investigate  the  inside  of  his 
goose,  thinking  to  gather  all  of  his  eggs  at 
one  time.  He  killed  the  goose  that  laid 
the  golden  eggs,  failed  to  find  a  treasure 
trove  inside  and  lost  his  source  of  income. 

Higher  prices  now  will  be  the  knife  that 
will  kill  our  goose.  The  motion  picture  in- 
dustry was  born  despised  of  all  but  a  few 
curiosity  seekers.  Proving  merit  ot  a  sort, 
its  infancy  was  nourished  with  the  nickels 
of  the  untutored  masses.  Gathering 
strength  on  this  pap  it  grew  in  popularity 
and  ten  cents  was  paid,  still  by  the  masses 
and  not  a  little  grudgingly  at  first.  Little 
by  degrees  inevitable  improvement  brought 
the  screen  to  the  attention  of  more  critical 
spectators,  and  eventually  photodrama  re- 
placed flicker-pictures  and  the  industry 
prospered.  Exhibitors  built  new  temples 
of  greater  pretense  and  studied  presenta- 
tion. Fifteen,  twenty  and  twenty-five  cent 
prices  became  possible  because  by  this  time 
the  exhibitors  themselves  arranged  attrac- 
tive shows  and  the  public  expected  to  pay 


E.  V.  Richards,  Jr.,  General  Manager,  Saenger 
Amusement  Co..  New  Orleans. 

more  for  anything  —  and  this  time  is  THE 
PRESENT. 

We  are  operating  one  theatre  which 
charges  fifty  cents  regularly  and  plays  each 
program  a  minimum  of  one  week.  It  plays 
the  unrestricted  choice  of  the  world's  best 
offerings,  and  its  programs  are  the  latest 
word  in  completeness,  eight  units  compris- 
ing the  bill.  The  famous  Italian  bandmas- 
ter, Don  Philipini,  directs  a  concert  or- 
chestra in  this  theatre.  It  includes  vocal 
soloists  and  tableaux,  besides  pretentious 
musical  numl)ers,  in  its  presentations. 

The  attractions  of  this  theatre  arc  cir- 
cuited at  the  same  price  of  admission. 

We  also  have  in  this  city  five  other  the- 
atres. One  of  them  has  a  regular  Lower 
25,  Mezzanine  15c.,  policy,  minimum 
changes  semi-weekly.  Two  of  them  vary 
from  20  to  25c.  top.  The  other  two  charge 
10c.  They,  however,  do  not  play  first  run 
pictures.  And  we  contemplate  no  increase 
in  prices  in  any  of  these  theatres;  we  are 
not  tempted  to  sharpen  the  knife  to  search 
for  all  the  golden  eggs  at  one  time. 

Let  us  not  forget  that  it  is  still  the 
masses  who  support  motion  pictures.  Wc 
are  really  not  expecting  "  Selective  Book- 
ing" to  do  the  impossible,  that  is,  to  result 
in  pictures  of  uniformly  high  standard 
quality.  Every  picture  that  proves  real 
class  will,  however,  enjoy  longer  runs  with 
{Continued  on  page  3284) 


3280  (Exhibitor  Service) 


Motion    Picture  News 


Your   Idea   and  Ours 


J 


'T^HERE  have  been  displays  used  on  this 
Pickford  picture  "  The  Hoodhim " 
which  we  personally  didn't  like  which  on 
the  other  hand  we  had  to  admit  were  good 
providing  one  could  accept  the  vein  in 
which  the  advertising  was  written  as  the 
proper  thing  with  a  star  who  occupies  the 
position  Miss  Pickford  does  with  the  pub- 
lic. We  refer  to  adverti.;ing  which  has  em- 
phasized the  hoodlum  pan  of  Miss  Pick- 
ford's  role  in  this  feature  and  which  has 
used  cuts  showing  her  in  characterizations 
after  she  begins  living  in  the  slums. 

However  in  this  display  by  the  Tivoli 
of  San  Francisco,  all  the  value  of  present- 
ing this  star  in  her  old  time  character  is 
retained  and  the  people  who  have  placed 
Miss  Pickford  on  a  pedestal  as  "America's 
sweetheart "  aren't  shocked  to  see  their 
favorite  star  with  face  blackened  hardly 
recognizible  and  to  them  wholly  repulsive. 
This  ad  of  the  Tivoli's  starts  out  by  say- 
ing "joy"  and  that  is  what  people  who 
are  strong  for  Pickford  want,  and  then  a 
good  likeness  of  her  is  shown  as  she  ap- 
pears in  ingenue  roles  with  the  other  im- 
personations framed  as  secondary  to  that 
of  the  larger  photograph. 

The  Tivoli  ad  man  has  sense.  He  has 
made  his  ad  tell  San  Francisco  that  Mary 
Pickford  is  a  character  actress  as  well 
as  an  ingenue  and  invites  a  comparison  of 
the  different  makeups  she  uses  for  this 
feature.  He  has  builded  an  interest  in 
the  picture  and  prepared  people  for  what 
to  some  would  come  as  rather  a  shock 
seeing  "  sweet  little  Mary  Pickford  playing 
around  like  a  hoodlum  and  shooting  crap." 
The  Tivoli  makes  a  practice  of  listing  the 
balance  of  it's  program  which  is  something 
we  believe  should  always  be  done  when 
advertising  space  of  sufficient  size  is  pur- 
chased. 


The  Lord  loveth  a  cheerful  giver  and 
so  does  the  film  exchange  guy. 


MAYBE  the  New  Unique  bought  Ijig 
space  for  this  show  before  the  open- 
ing and  has  Minneapolis  well  informed  as 
to  its  dramatic  merits,  but  if  it  didn't, 
then  "  The  Right  to  Happiness  "  isn't  get- 
ting the  billing  it  deserves. 

There  are  some  pictures  where  we  bc- 
licxe  that  a  small  space  tastefully  arranged 
will  do  as  much  good  as  a  larger  one,  but 
"  The  Right  to  Happiness  "  is  not  one  of 
these.  This  is  a  smashing  big  melodrama, 
that  needs  to  be  advertised  in  big  hold 
fashion  with  a  lot  of  extravagant  promises 
made  as  to  its  pleasing  qualities. 

We  wouldn't  hesitate  a  minute  on  buying 
a  page  for  this  production  and  then  we'd 
use  some  good  scene  cuts  and  give  Dorothy 
Phillips  some  big  head  lines,  tell  'em  a  little 
bit  about  the  dramatic  part  of  the  story, 
go  after  the  labor  class  and  the  capitalists 
too  with  our  selling  talk  and  make  every 
effort  to  impress  the  reader  with  the  fact 
that  this  is  a  picture  which  doesn't  come 
along  every  day.  This  ad  is  all  right  in 
a  way  but  it  isn't  big  enough,  two  columns 


3  MATINEES  TODAY  12:20-2:30-4:20 

FULL  ORCHESTRA  SHOWS  AT  2i30  AND         f.  HI. 

THE  SHOW  THAT'S  GOT  MINNEAPOLIS  TALKING 


MORE  TALKED  ABOUT  BY  THE  PEOPLE.  WRiri'K.V  ABOn  BY 
THE  TRRSS  THAN  ANYTHING  ELSE  ON  EARTH.  IT  S  THE  DLTY 
OF  EVKRY  E11PLOVER  TO  SEE  THAT  BIS  PEOPLE  SEE  IT— ITS 
THE  DLTY  OF  THE  EMPLOYE  TO  SEE  IT. 

Open  Forum  Each  Evening  Srr^"..*'*',.*:^^",;;*'" 


MATINEES 

25c  ■  50c 


EVENINGS 

50c-75-$1 

All  R«s«rv«d 


liy  six  inches,  for  a  picture  of  this  sort. 
When  you  have  a  feature  which  costs  you  a 
lot  of  money  and  will  stand  boosting,  that 
is  the  time  to  cut  away  from  all  traditions 
and  forget  that  newspaper  space  costs  so 
much  per.  However,  we  will  alibi  our- 
selves on  this  one  by  again  saying  that 
maybe  the  New  Unique  has  done  what  wc 
recommend  and  that  this  ad  is  just  a  re- 
minder  that  the  film  is  still  playing. 


Some  exhibitors  can't  foot  their  expense 
bills  without  kicking. 


HYMAN  has  come  through  with  another 
mighty  good  display,  this  time  on 
"  Lombardi  Ltd."  To  frame  this  we  would 
judge  that  he  selected  a  good  still  and  used 
no  producers  materials.    Anyway  the  re- 


TOOAV  TOWEDNESOA^IlScUJSIV^^^^ 


BERT  LYTELL 


Popular  Concept - 

OAILV    AT      2: 3o 


suit  he  has  obtaineed  must  have  been  pro- 
ductive of  good  business  for  the  Rivoli 
(Denver). 

If  wc  had  been  going  to  do  this  job 
we  don't  think  we  would  have  neglected  to 
say  that  "  Lombardi  Ltd."  is  an  adaptation 
of  the  stage  success  of  the  same  name  al- 
though we  must  admit  that  we  can't  just 
see  any  place  where  this  reading  matter 
could  be  sandwiched  in  without  harming 
the  artistic  appearance  of  the  ad. 

In  size  this  was  three  columns  by  eight 
inches.  This  is  a  fair  sample  of  the  Rivoli 
advertising  which  to  our  minds  rates  well 
with  the  best  of  the  hand  drawn  variety  to 
which  we  are  rather  partial  except  that  we 
realize  that  about  ninety  per  cent  of  the 
exhibitors  aren't  interested  in  it  for  the 
reason  that  they  are  barred  out  by  condi- 
tions from  trying  to  duplicate  anything  on 
this  order. 


Suspect  not  the  fi'm  exchange  man's 
words  but  rather  their  meaning. 


THIS  display  on  Doug  in  "  His  Majesty, 
The  American  "  is  different  than  any- 
thing yet  seen  on  the  picture  and  recom- 
mends itself  as  a  very  good  follow-up  ad 
for  use  on  a  star  like  Fairbanks  where 
selling  talk  isn't  needed. 

"  Nothing  succeeds  like  success "  is  the 
basis  of  the  Moore's  Rialto  appeal  in  this 
display.  Nothing  tends  to  advertise  a  show 
like  telling  them  that  the  S.  R.  O.  sign  is 
out  providing  it  was  or  nearly  so.  Every- 
body likes  to  be  in  with  the  crowd  and  a 
yell  like  this  bragging  about  what  business 
a  feature  did  is  the  best  kind  of  advertising. 
To  attract  attention  Aloore's  has  used  one 
of  the  excellent  cuts  prepared  by  the  pro- 
ducers and  which  is  typical  of  Fairbanks 
as  people  like  him  best.  We  think  this  is 
worth  cutting  out  for  the  last  day  of  your 
engagement  on  "  His  Majesty." 

This  was  a  quarter  page  clear  across  the 
sheet. 


f  A      DOUG  » 

»  1  FAIRBANKS- 

\  Majesty,  the  American 


N  0  V  e m her  i  ,   i  9  i  9 


(Exhibitor  Service)  3281 


HERE  is  an  unusual  display  l)y  the  Prin- 
cess of  St.  Paul,  Minn.,  on  "  The 
Wolf,"  in  the  placing  of  the  star's  name,  the 
title  of  the  production  and  the  other  matter 
within  the  white  space  which  has  been 
framed  to  suggest  a  front  view  of  a  wolf's 
head.  The  Princess  has  slaked  most  of  the 
ad's  appeal  on  the  headlines,  the  selling 
talk  not  being  extensive,  but  in  this  we 
believe  that  the  theatre  is  correct.  W'c 
would  say  that  the  fact  that  this  is  Eugene 
Walter's  play  with  Williams  starred  is  the 
big  bet.  This  display  looked  well  on  the 
page,  the  white  space  making  it  stand  out. 
In  size  the  ad  was  three  columns  by  eight 
inches.  No  producer's  materials  have  been 
used  here  except  the  cut  of  Williams.  Only 
exhibitors  who  ha\c  the  facilities  for  re- 


producing hand-drawn  work  will  be  able 
to  copy  this  one. 


Many  a  Zi'otiian  and  some  men  keep  a 
dark  secret  in  a  bottle  labeled  "  hair  dye." 


THE  Criterion  (Atlanta,  Ga.)  ad  man 
didn't  do  anything  wonderful  in 
this  hand-drawn  display  except  make  a 
feature  of  his  advertising,  the  first  num- 


CRITERION 


Tjcj  i»i_|inr  liiiiii  r  rir    ni  imi  f  1  i 

iTh-eXait-  XXTEA  of  ».a-wj? 


OX  News 

Here  *  tKe.  IirJt  iMu<  oCV-ut  t-c«csI  tlcwi  r«l  btforc 
\Ka  pubhc 


CETTIBIOH  OZeiir$TEA  AUSTIN  FlPl  ORjSAN 


How  Exhibitors  Advertise 


bcr  of  the  new  Fo.k  News,  which  also 
featured  a  local  event,  the  reunion  of  the 
Confederated  Veterans. 

Ordinarily  we  would  say  that  giving  a 
weekly  so  much  space  as  this,  although 
we  do  believe  in  mentioning  them,  even  to 
listing  the  various  strips,  would  be  a  bad 
advertising  policy  but  here  is  a  case  when 
the  local  element  makes  it  the  one  best  bet. 
In  fact  if  we  had  been  doing  this  we  would 
have  spread  the  local  stuff  all  over  the  page 
if  we  had  to  buy  the  paper  to  do  it. 
"  Hitching  on  to  local  color  "  as  our  good 
friend  Branham  says  is  the  right  dope  in 
this  picture  game.  Never  miss  a  chance 
to  tie  up  something  local  with  your  show, 
even  if  it  is  remote.  We  arc  willing  to 
gamble  that  nine  out  of  ten  people  who 
came  to  the  Criterion  to  see  this  picture 
went  away  with  the/eeling  that  the  feature 
picture  was  the  nc'ws  weekly  strip,  which 
makes  us  a.sk :  "What  is  a  feature?" 
Something  that  sticks  up  its  head  as  a 
husincss  attractor  which  in  this  case  is  a 
few  hundred  feet  of  a  current-event  real. 


the  Floopw2ilKer 


-  TUESDAVand  WEDNESOAY-  I  -  THUBSOAYand  FRIDAY  - 

yV\ARY  PlC^FORD  I  S^SSUE  HAYAKAWA  , 

The  H'6od/um  "  VThe  O'rd^on  Paintef 


DAIJ'H  15.  KRKTZER  is  responsible 
for  this  full-page  display  devoted  en- 
tirely to  the  "  The  Midnight  Man,"  a  serial 
production  which  the  Colonial  of  Spring- 
field, Ohio,  is  playing.  Mr.  Kretzer  has 
not  been  modest  concerning  the  virtues  of 
this  series  of  two  reelcrs  and  he  certainly 


"/  lliank  you"  doesn't  pay  the  house 
rut  but  it  makes  friends  of  patrons. 


THE  Isis  of  Denver  has  a  very  pretty 
and  artistic  display  here,  hand-drawn 
and  nicely  framed,  but  the  ad  doesn't  say 
a  single  thing  beyond  announcing  Alice 
Joyce  in  "  The  Winchester  Woman,"  etc., 
which  to  our  minds  unless  a  star  is  so  very 


popular  that  the  story  is  of  no  importance, 
is  not  the  best  advertising. 

At  least  the  Isis  should  have  told  Denver 
that  this  is  a  mystery  story  in  which  an 
innocent  woman  is  accused  of  murder, 
etc. 


He's  HetC  II  -  in  lus  rust  ^leatsetial  photoplay 

JameslCORBETT 


*Oeatl«msiv  Jim* 

(Ut«  qP  Hilliont 

T^NIDMIGHT  MAN' 


y  TmlBBKTOIIDtfUIBS 

I"  •  f  TinausB£n»i)£3aimoK3 
TH£  GREAT  OENTIEMAN  JIM  - 


16  Simpir  Wonderful 


S£f  THE  FIRST  WISOOC  ' 


TUESDAY  AND  WEDNESDAYL 


CO L  0  N I  A  L 


has  given  "  Gentlemen  Jim  "  a  great  send 
off. 

In  the  first  place  advertising  a  serial 
is  somewhat  different  than  advertising  a 
feature  picture.  The  people  who  really  get 
interested  in  a  serial  production  aren't 
usually  the  ones  who  will  look  over  your 
advertising  too  closely  after  seeing  what 
you  advertised  to  find  out  if  you  equivo- 
cated and  they  also  are  the  kind  generally 
who  expect  you  to  lie  a  little  about  your 
show  and  your  show  shop. 

That's  the  reason  we  say  this  is  a  good 
ad,  principally  if  we  are  to  take  the  size 
and  the  way  it  is  framed  as  a  matter  of 
course  and  just  pass  on  the  polic}'  of  bill- 
ing 'em  extravagantly. 


Give  a  man  enough  rope  and  he'll  smoke 
himself  to  death. 


THE  Plaza  theatre  of  San  Diego,  Cal., 
does  some  mighty  good  advertising. 
If  it  wasn't  located  in  the  West  where  the 
tank  towns  seem  to  have  it  on  the  big 
centres  of  the  East  when  it  comes  to  pic- 
ture exploitation,  we  would  say  "  ex- 
traordinary "  advertising. 

This  display  of  the  Plaza's  three  columns 
by  seventeen  inches  is  quite  up  to  this 
theatre's  standard  and,  therefore,  A-1  stuff. 

There  is  a  good  cut  of  Reed,  a  first- 
class  descriptive  scene  cut  and  some  ap- 
propriate selling  talk.  The  Plaza  is  correct 
in  giving  the  fact  that  this  is  a  Peter  B. 
Kyne  story  prominence  even  with  a  star 
at  the  head  of  the  cast  enacting  the 
feature,  like  Reid,  for  this  author  is  very 
popular,  especially  since  his  stories  began 
(Continued  on  next  page) 


3282         (Exhibitor  Service) 


Motion    Picture  News 


Comment  and  Criticism 


ittB  m  sxma  took  vm 


PETERB  KYNE'STREMENDOUS 
STORY  OF  THE  CALIFORNIA 


— fl  shry  of  men  and 
deeds,  beauty  and 
strength,  of  villainy 
and  heroism. 


Never  has  this  writer  of  virile  stories  caught  tx\ort 
of  the  stuff  that  goes  deep  down  into  the  heart  than 
is  forcefully  presented  by 

WALLACE 


to  be  published  in  llie  Saturday  l-l\eniiig 
Post. 

We  don't  know- whether  or  not  any  of 
this  ad  is  producers  cut  and  that  doesn't 
matter.  The  point  is,  it  is  mighty  good  dis- 
play', ad\  ertising  a  picture  in  the  right  vein 
and  in  the  riglit  way.  We  call  attention  to 
the  "starting  hours  "  which  the  Plaza  has 
inserted  near  the  bottom  .of  the  display. 
Everyday  it  is  becoming  more  important  to 
guard  against  people  coming  in  and  catch- 
ing the  feature  in  the  middle  and  thereby 
spoiling  what  would  otherwise  be  good  en- 
tertainment for  them  and  may  be  losing  a 
good  patron  for  you.  Of  course  the  Plaza 
might  have  said  something  about  the  other 
numbers  on  the  bill,  "that's  another  thing 
wc  are  always  yelling  about. 


The  man  of  loose  habit  usually  funis  at 
home  in  a  tight  state. 


THE  ad  man  of  the  American  (Butte, 
Mont.)  evidently  decided  to  let  two 
good  scene  cuts  depicting  action  advertise 
"  The  Thirteenth  Chair "  for  him  along 
with  the  brief  statement  that  this  is  a  pic- 
turization  of  the  play  of  the  same  name. 

We  think  he  was  correct  in  his  assump- 
tion that  this  was  the  proper  thing  to  do 
in  this  case  inasmuch  as  the  feature  does 
not  have  a  star  on  which  he  can  base  a 
claim  for  appeal.  The  only  trouble  is  that 
his  cuts  do  not  print  up  well  enough  so 


they  mean  very  much  toward  the  putting 
over  idea  the  ad  man  had  in  mind.  Neither 
are  they  framed  very  artistically  with  the 
reading  matter  or  the  hand  drawn  circle 
within  which  the  title  of  the  feature  is 
billed. 

However  this  ad  will  attract  attention 
since  it  is  big  space,  four  columns  wide  by 
a  full  page  in  depth.  We  also  believe  that 
better  results  have  been  secured  here  than 


^}^mf^  I  f  IIP5TAIR1 

a/lEW!  Thais  the  way  you'U  feel  when  ihe  lut  reel  ha>  been  HS 


H//e^^7  Thais  the  way  you'll  feel  when  the  lut  reel  ha»  been 
run  and  you  loo>en  your  grip  on  the  teat  and  dart  breathing  freely 
again.  lt'»  the  tame  play  that  kept  all  New  Vorlt  gueMing  one  solid 
(/far— if  it  doe»n't  keep  you  gueising.  we'll  miw  our^i.'  Then  there'« 
Yvonne  Delva  and  Creightoo  Hale  leading  the  all-slar  cast. 


HAROLD  LLOYD  COMEDY 
'"'  •*""*'      BEGINNIN6  TODAY! 


ii  the  .\mer:can  had  used  the  producers 
cuts  which  so  far  as  our  personal  judg- 
ment is  concerned  relative  to  those  which 
have  come  to  our  attention  in  displays 
which  have  come  through  to  us  on  this 
picture  aren't  any  too  good. 


God  help  thai  person  who  does  not  know 
l\ow  to  laugh. 


WE  call  this  the  best  display  we  have 
yet  seen  on  Mabel  Normand's  last 
picture  "  Up  Stairs." 

In  view  of  the  fact  that  advertising  is  a 
matter  of  opinion  and  cannot  be  judged 
except  by  comparison  with  what  one  is 
accustomed  to,  we  may  perhaps  lay  our- 
selves open  to  question  in  so  broad  a  state- 
ment for  we  know  many  good  live  show- 
men who  would  never  O.  K.  this  display 
for  they  believe  that  every  ad  should  be 


^TdTSTOKEMABEL" 


the   •pice  I(f»' 


rup. 


STAIRS," 

•creeaed,  ia  lure  *Duff  varie^,  hem 6m  b«inc  "a 
atM-y  of  tfae  »pice  of  life."  So  you  got  T»ri^ty 
and  ■pioc  tK>tli  waji,  goinc  mad  coining.  We're 
teJlmg  rou  tiiCT«'i  a  lolid  hour — maA  more — of 
rul  booeal-to-goadneM  ENTERTAINMENT 
urbea  ymi  »ee  tbo*e  jaxiy  ragtkjMV*  >n  a«tiM. 
Do^,'t  let  anytluDg  1m«p  yoM 


Dr«w  CovDcdr 


-■Tln  Tiger  Roee" 


per  I 


NOTelty  PUyed  by  Tnanoo  Ocbe»{r«        /  ptcture 

AUCTION 

OF 

SOULS 


CJmmm 


framed  in  bold  type,  with  black  ink  and 
plenty  of  superlatives,  and  they  will  prove 
to  you  that  it  is  the  way  by  the  recital  of 
their  experiences. 

Here  is  our  idea  why  this  is  the  best 
thing  we  have  seen  on  "  Up  Stairs." 
Mabel  Normand  made  her  reputation  as 
"  Keystone  Mabel."  She  is  still  "  Keystone 
Mabel"  in  the  minds  of  picture  fans  and 
they  want  to  see  her  in  "  Keystone  Mabel " 
stuff.  This  display  of  the  Trianon,  New 
Orleans,  tells  \-ou  that  this  is  a  "  Keystone 
Mabel  "  picture  from  selling  talk  to  illus- 
tration. It  is  in  tune  with  the  production 
and  the  production  is  the  kind  that  people 
want  to  see  Miss  Normand  play.  We 
could  go  on  talking  about  this  ad  for  an- 
other half  page,  saying  "  the  star's  name  is 
properly  displaced,  etc,"  but  what  is  the 
use  Here  is  the  ad.  We  think  it  is 
mighty  good.  Exhibitors  who  think  the 
same  as  we  do  will  copj-  it  and  those  who 
don't  will  use  a  borrowed  idea  of  someone 
else's,  and  there  you  are. 


Lacey  Wins  Merited  Promotion 

Frank  Lacey,  live  wire  manager  of  the 
Majestic  theatre  has  been  promoted  to 
manager  of  the  Star  Theatre.  He  will 
retain  his  direction  of  the  Majestic,  the 
Star  being  located  exactly  across  the  street 
from  the  Majestic,  making  it  possible  for 
him  to  easily  keep  his  eye  on  both  places. 
The  Star  and  the  Majestic  are  now  under 
the  same  management  as  the  Star  and  the 
Peoples  theatre  were  purchased  recently  by 
J.  J.  Jennings,  president  of  the  Majestic 
Amusement  company,  and  by  Jensen  and 
Von  Herberg  which  in  turn  purchased 
half  the  stock  of  the  Majestic  Amusement 
Company. 


November  i ,  i  Q  i  9 


(Exhibitor  Service)  3283 


Going  The  Top  Notchers  One 

Better  is  Graumans 


Motto 


AND  still  the  art  of  presenting  the 
photoplay  grows  ever  toward  mag- 
nificence and  according  to  artistic  standards, 
which  make  iis  wonder  to  what  height  it 
will  travel  since  it  is  hut  a  few  years 
since  the  "  movie "  was  looked  upon  as  a 
cheap  di\  ersion  of  uneducated  people.  Xow 
we  are  seeing  numhers  given  in  the  motion 
picture  theater  which  in  the  past  were 
accorded  place  on  only  the  so-called  "  high 
brow  "  program,  grand  opera  or  the  lecture 
course  number. 

The  specific  instance  we  are  recording  of 
the  continued  evolution  of  the  cinema 
theatre  is  from  the  home  of  the  tr.otion 
picture,  Los  Angeles  and  the  house  itself 
is  "  Grauman'i,"  one  of  the  foremost  01 
the  Western  metropolis'  picture  palaces. 

Grauman's  has  always  been  in  the  fore- 
most ranks  in  photoplay  presentation  and 
has  kept  pace  with  the  growing  vogue  of 
using  stage  settings  and  prologues. 

Following  this  polic.v,  the  return  ot 
Sid  Grauman  to  his  native  city  from 
New  York  signalized  an  unusual  event 
even  for  Graumans  which  with  the  qiiality 
of  the  feature  picture  selected  for  the  bill 
of  the  week,  set  a  new  box  office  record 
for  the  "  Million  Dollar  Theatre." 

The  feature  picture  mentioned  was 
Maurice  Tourneur's  "The  Life  Line"  and 
the  stage  spectacle  was  H.  S.  Linne's 
"  Unveiling  the  Temple  of  Love  "  and  now 
the  question  which  Los  Angeles  students  of 
the  show  business  are  pondering  over  is 
whether  the  photoplay  or  the  dancing 
number  was  instrumental  for  the  phenom- 
enal business  the  house  enjoyed  for  the 
full  week. 

Just  how  the  pro's  and  con's  would  end 
in  this  argument  probably  no  one  would 
ever  be  able  to  judge,  since  what  does  and 
what  does  not  bring  business  to  the  theatre 
is  something  which  can  not  be  measured 
by  any  rules  yet  devised  by  human 
ingenuity. 

Anyway  the  dancing  troupe  have  a 
wonderful  interpertation,  one  which  our 
California  representative  who  is  something 


c,f  a  "hard  boiled"  gu\-  stales  would  he  a 
credit  to  Ziegficld  and  his  Follies.  One 


tbiiig  is  certain,  and  that  is  that  the  week 
is  a  triumph  for  l-Vance,  as  both  Tourneur 
and  Linnc  hail  from  the  land  of  the 
fleur-de-lis,  and  both  arc  scoring  probably 
the  biggest  triumphs  of  their  career  since 
they  decided  to  exploit  art  beneath  the 
sunny  skies  of  Southern  California. 
Seldom  has  the  press  of  Los  Angeles  be- 
stowed praise  so  lavishly  as  it  has  on  both 
"  The  Life  Line "  and  "  Unveiling  the 
Temple  of  Love."  The  rare  genius  and 
fine  vision  of  Sid  Grauman,  however,  in 
taking  such  a  bold  step  forward  artistically, 
in  causing  to  be  presented  to  a  middle  class 
audience  so  absolutely  artistic  a  spectacle 
as  "  Unveiling  the  Tem.ple  of  Love,"  will 
probably  ha\e  a  marked  influence  upon 
the  future  of  the  ballet  in  Los  Angeles,  now 
fast  developing  into  an  incomparable  New 
World  art  centre.  Men  of  smaller  calibre 
than  Sid  Grauman  would  have  long 
hesitated  in  allowing  a  man  of  Mr.  Linne's 
splendid  artistic  attainment  free  financial 
rein. 


3284     (Exhibitor  Service) 


Motion   Picture  News 


Unique  lobby  display  on  "Fires  of  Faith"  used  by  the  Liberty.  St.  Paul. 


Northwest  Exhibitors  Circuit  Use 

Novel  Exploitdition  Methods 


( <  -T)  ETTER  TIMES  "  has  been  the  sub- 
■tJ  jcct  of  wide  exploitation  throughout 
the  country  because  of  its  happy  title,  but 
the  work  of  the  Northwest  Exhibitors  Cir- 
cuit in  putting  it  o\  er  affords  an  example 
of  the  up-to-the-minute  methods  of  this  or- 
ganization and  of  the  genuine  help  they 
extend  to  members.  In  that  territory  the 
picture  went  big,  and  much  of  the  success 
is  undoubtedly  due  to  the  splendid  cam- 
paign outlined  by  officials  of  the  circuit. 

The  campaign  started  in  Seattle  where 
the  Chamber  of  Commerce  arid  various 
other  commercial  clubs  and  organizations 
were  interested  in  making  the  slogan  of  the 
city  "  Belter  Times  Coming."  The  slogan 
appeared  on  small  cards  widely  distributed, 
on  twenty-four  sheet  stands,  on  stickers 
which  merchants  used  on  their  stationery, 
and  on  some  street  cars  which  became 
"  moving  billboards." 

There  was  not  a  hint  of  the  fact  that 
"  Better  Times  "  was  a  picture.  The  slogan 
stood  alone.  But  on  the  day  the  show  was 
to  open  at  Clemmer's  Theatre  the  slogan 
became  "  Better  Times  — HERE  —  at  Clem- 
mer's Theatre." 

The  campaign  took  on  the  nature  of  a 
general  movement  for  boosting  the  city 
when  the  cards  and  tags  appeared  bearing 
the  words  "Better  Times  —  Watch"  on 
one  side,  and  on  the  other  the  following 
verse : 

If  .  you  want  to  live  in  the  kind  of  a  town, 

T,ik€  the  kind  of  a  town  that  you  like  — 

You  needn't  slip  your  clothes  in  a  grip 

And  start  on  a  long,  long  hike; 

You'll  only  find  what  you  left  behind  — 

For  there's  nothing  that's  really  new; 

It's  a  knock  at  yourself  when   you  knock  your 

town  — 
It  isn't  the  town  —  it's  you. 


Real  towns  are  not  made  by  men  afraid 

Lest  somebody  else  gets  ahead; 

When  everybody  works  and  nobody  shirks, 

Vou  can  raise  a  town  from  the  dead; 

.\nd  if,  while  you're  making  your  stake. 

Your  neighbor  can  make  one,  too. 

Your  town  will  be  what  you  want  to  see  — 

It  isn't  the  town  —  it's  you. 

The  cards  were  distributed  in  banks  and 
office  buildings  and  the  tags  were  taken  out 
one  night  and  hung  on  the  doors  of  most 
of  the  homes  in  the  residential  section. 
W  hen  the  residents  came  out  in  the  morn- 
ing they  were  met  with  the  m.essage  and 
the  slogan  and  campaign  became  the  talk 
of  the  cit\'. 

In  the  papers  of  the  city  many  small 
"  ads  "  appeared.  They  were  cuts  with  a 
black  background  and  in  white  letters 
"  Better  Times  "  appeared.  The  next  day 
the  wording  was  "  Better  Times,  How  ?  " 
and  following  progressively  came  "  Better 
Times,  When?"  "Better  Times,  Where?" 
"  Better  Times,  knocking  at  your  door." 

Finally  the  day  before  the  picture  was 
shown  a  tie-up  with  local  merchants  was 
arranged  and  two  "  Better  Times "  pages 
were  filled  with  merchant  advertising  all 
containing  the  slogan  in  the  "  Post  Intel- 
ligencer." The  theatre  itself  used  four- 
column,  full  page  length,  displays,  and  the 
arrival  of  the  photoplay  was  known  to 
every  man,  woman  and  child  in  the  com- 
munity. Records  were  broken  in  the  week 
that  followed. 

A  complete  description  of  the  campaign 
and  the  news  of  its  success  was  imme- 
diately sent  to  every  exhibitor  in  the  terri- 
tory and  the  cities  and  smaller  places  fol- 
lowed the  lead  of  Clemtner  with  complete 
success.  The  value  to  the  picture,  accord- 
ing to  exhibitors  who  have  written,  is  that 


Pulling  "  Evangeline  "  Over  in 
Denver 

"11 7"  HEN  Manager  Edward  L.  Hyman  of 
'  '  the  Rivoli  Theatre  of  Denver  un- 
dertook the  exploitation  of  the  William 
Fox  super-production,  "  Evangeline," 
based  on  Henry  W.  Longfellow's  im- 
mortal poem,  he  missed  no  chance  for 
giving  the  picture  adequate  publicity.  To 
start  with,  he  had  cards  announcing  the 
showing  date  and  theatre  hung  up  in  the 
schools  of  the  city;  then  he  placarded  the 
book  and  stationery  stores  with  other 
cards.  Of  course  store  windows  and  bill- 
boards, etc.,  were  taken  care  of  in  the 
usual  effective  manner  a  week  or  more  in 
advance  of  the  showing. 

The  Sunday  the  picture  began  its  en- 
gagement a  Sunday  newspaper  carried  a 
half  column  news  story  in  its  news  section 
telling  about  a  contest  open  to  all  school 
children  of  the  city  and  in  which  they  were 
to  write  essays  on  the  picture  "  Evan- 
geline"  and  submit  them  to  the  c  mtest 
department  of  the  theatre.  The  i)rizes 
were  to  be  season  tickets  good  for  a  year, 
six  months  and  three  months  each,  seven 
awards  in  all  being  offered.  At  this  writ- 
ing the  contest  had  not  closed,  so  its  full 
measure  of  success  as  a  publicity  meas- 
ure cannot  be  estimated.  Be  it  said,  how- 
ever, that  it  attracted  widespread  interest 
and  many  interesting  essays  were  sub- 
mitted. 

Letters  also  were  written  by  Manager 
H3man  to  leading  educators  of  the  city 
telling  them  of  the  value  of  the  picture 
from  an  educational  standpoint.  The  re- 
sult of  all  this  publicitj-,  most  of  it  carried 
out  by  Meredith  Davis,  publicity  manager 
for  the  four  William  Fox  theatres  in  Den- 
ver, was  packed  houses  at  almost  every 
performance  of  the  week's  run  in  Denver's 
great  picture  palace. 


America's  Hysteric  Public 

(continued  from  page  3279) 
us  £0  that  each  picture  with  real  merit  will 
net  its  distributer  real  money  in  extended 
bookings ;  in  other  words,  each  real  picture 
will  earn  its  distributer  more  than  three  or 
more  inferior  pictures. 

We  do  not  approve  an  unstable  price 
policy.  Better  have  a  fixed  policy  and 
have  your  house  known  as  one  charging  a 
certain  price,  whether  it  be  ten,  fifteen  oi 
twenty-five. 

Summed  up,  our  policies  will  tend  to 
holding  admission  prices  down.  We  may 
be  flattered  at  the  number  of  limousines 
parked  around  our  theatres,  but  let  us  not 
forget  that  their  occupants  form  hut  a 
lining  for  the  full  house  who  came  in 
Fords,  street  cars  or  on  Shanks'  mare. 
Let  us  all  be  careful. 


A  cat  viay  have  nine  lives,  a  goose  has 
but  one. 


it  is  big  enough  to  stand  the  exploitation 
and  the  people  whose  interest  has  been 
aroused  are  entirely  satisfied.  Not  alone  in 
the  Northwest,  but  along  the  whole  Pacific 
Coast  the  exploitation  of  the  picture  was 
exceptional  and  the  results  have  been 
extraordinary. 


November  i ,   i  p  i  p 


(Exhibitor  Service)  3285 


Using  the  Woodpile  for  Exploi- 
tation Purposes 


One  of  the  best  lobby  displays  zee  have  seen  in  some  time,  the  ■work  of  Liberty 

Theatre,  YoitngstozL'n,  Ohio 

Detroit  Gives     The  Miracle 

Man Unusual  Publicity 


OOME  few  weeks  ago  we  were  able  to 
^  print  a  photograph  of  a  lobliy  display 
•  11  "  The  Valley  of  the  Giants  "  in  which 
he  principal  things  needed  to  build  this  dis 
:>lay  was  not  a  clever  scenic  artist  and  a 
whole  stage  carpenters  shop  but  a  load  of 
"  slab  wood." 

We  like  to  get  hold  of  stories  of  that 
kind  in  as  much  as  when  we  do  we  have 
placed  before  our  readers  practical  demon- 
stration of  a  business  letter  which  doesn't 
cost  more  than  the  exhibitor  could  expect 
to  take  in  at  his  box  office  if  he  does  capac- 
ity 'for  his  whole  engagement. 

Therefore  it  is  with  pleasure  that  we 
'  ave  grabbed  these  two  photographs  which 
llustrate  better  than  words  can  tell,  what 
r.  W.  Diebel,  manager  of  the  Liberty 
:heatre,  Youngstown,  O.,  did  with  a  lobby 
iisplay  on  "Wolves  of  the  Night." 

The  same  idea  which  was  utilized  on 
"  The  Valley  of  the  Giants  "  has  been  used 
liy  Mr.  Diebel.  He  visited  the  lumber  yard 
.md  probably  for  a  few  dollars  bought  not 
(inly  enough  material  for  his  lobby  display 
hut  also  enough  kindling  for  the  Liberty's 
heating  plant  to  last  half  the  winter. 

With  Farnum  about  to  appear,  the  lobby 
of  the  Liberty  theatre  was  a  remarkable 
sight.  It  was  most  attractive,  and  set  off 
the  star  and  story  in  such  a  way  that  the 
Iicople  literally  flocked  to  the  theatre. 
■'  Wolves  of  the  Night  "  ran  for  four  days 
;n  Youngstown  to  record-breaking  business. 
Rough,  untrimmed  boards,  trunks  of  trees, 
birch  wood,  fir  and  rugged  branches  were 
so  placed  as  to  emphasize  the  fact  that 
he  was  a  story  of  the  rough  and  ready  kind 
with  a  virile,  powerful  star.  Action  was 
the  cue  of  the  story — and  the  action  that 
Mr.  Diebel  got  from  the  public  set  a  new 
record  for  motion  picture  theatres  in 
Youngstown. 


Another  view  of  the  Liberty  Theatre 
display  on  "  Wolves  of  the  Night  " 


(CT^HE  Miracle  Man,"  now  playing  a 
J-  long  engagement  at  the  Broadway 
Strand  theatre  in  Detroit  was  assured  of 
good  business,  as  it  has  done  elsewhere 
but  that  didn't  deter  Phil  Gleichman,  man- 
aging director  of  the  house,  from  putting 
over  a  broadside  in  the  way  of  a  publicity 
campaign.  All  of  which  insured  the  busi- 
ness. 

The  advertising  campaign  was  begun 
some  three  weeks  before  the  picture  was 
scheduled  to  appear.  There  were  a  series 
of  teaser  advertisements  running  in  the 
newspapers  for  this  period.  These  "  teas- 
ers "  consisted  of  snappy  bits  of  good  writ- 
ing on  the  play  with  the  announcement 
that  it  would  shortly  be  shown  in  Detroit. 
No  theatre  was  named  until  one  week  be- 
fore the  opening  date  and  then  the  Broad- 
way Strand  was  mentioned  in  small  type 
only.  In  other  words,  it  w^as  planned  to 
interest  the  public  in  the  play.  The  big 
advertising  of  a  display  nature  just  before 
the  opening,  assuring  knowledge  of  where 
it  would  be. 

At  the  same  time  bill  posters  were  set 
at  work  and  5,000  small  snipe,  concerning 
the  coming  of  "The  Miracle  Man"  were 
posted  in  all  sections  of  the  city.  Other 
outdoor  advertising  consisted  of  the  hang- 
ing of  1,000  dated  lithographs. 

A  jewelry  store  w-indow  was  secured  in 
the  centre  of  the  city,  at  the  busiest  cornei 
in  town  and  here,  each  night,  there  was  a 
display  of  scenes  from  the  play  with  the 
announcement  that  it  was  coming  to  the 
Broadway  Strand.  The  jeweler  supplied 
silver    frames    to    hold  the  photographs. 


W  iiidow  displays  were  also  secured  with- 
out trouble  in  all  the  leading  book  stores 
with  the  book,  of  course,  prominently  dis- 
played. 

Se\eral  stunts  were  worked  with  the 
newspapers.  The  Detroit  Free  Press  ran 
an  advertising  section,  advertising  the  pic- 
ture with  a  layout  and  some  descriptive 
matter  and  offering  prizes  ranging  from 
a  full  box  to  balcony  seats  to  those  who 
could  pick  out  the  words  "  Broadway 
Strand  "  the  most  number  of  times  from 
the  letters  used  in  the  advertisements. 

The  Detroit  Journal  opened  up  a  contest 
with  cash  prizes  and  theatre  tickets  for 
the  best  letter  on  faith  cures.  This  contest 
aroused  a  great  amount  of  interest  and 
hundreds  of  letters  were  printed  by  the 
newspaper. 

A  screening  was  given  five  days  before 
the  opening  to  which  were  invited  Chris- 
tian science  readers  and  practitioners,  the 
clcrg\-,  newspaper  editors,  city  and  coimty 
officials  and  officers  of  women's  cluhs.  The 
affair  w-as  by  invitation  only  and  fully  800 
were  in  attendance. 

All  of  which  resulted  in  long  lines  form- 
ing in  front  of  the  box  office  Sunday  and 
every  succeeding  day  with  the  theatre  play- 
ing to  capacity  at  every  performance.  Six 
shows  are  being  given  daily,  the  first  start- 
ing at  11  :15  A.  M. 


Service  Sections 

Pages  3313-14  and  3317-18. 


3286       (Exhibitor  Service) 


Motion   Picture   N  ew  f 


Stage   setting   used   at  the   Tivoli,   San  Francisco,   during    the   shovAiig  of 
"  The  Girl  From  Outside " 

Johnson  Exemplifies  the  Meaning 

of  "The  Show  Must  Go  On" 


HERE  is  the  story  of  an  optimist.  A 
record  of  a  living  example  of  the 
spirit  which  has  characterized  the  show 
business  since  the  time  Bill  Shakespeare 
trouped  around  England.  It  will  also  give 
some  of  the  managers  who  have  a  suite  of 
offices  all  furnished  up  with  mahogany 
furniture,  with  a  private  secretary  and  two 
or  three  stenographers,  to  say  nothing  of 
a  corps  of  experts  on  which  they  may  de- 
pend in  a  time  of  trouble,  what  the  small 
town  exhibitor  is  up  against  when  some 
thing  breaks  bad  in  his  young  exhibiting 
life. 

Middlefield,  Ohio,  isn't  much  of  a  town 
and  the  Co-operative  Movie  Company's 
theatre  isn't  much  of  a  theatre,  judged  by 
merely  physical  standards.  But  how  Man- 
ager Smith  M.  Johnson  surmounted  seem- 
ingly insurmountable  difficulties  and  "put 
on  the  show "  makes  a  story  that  will 
warm  the  cockles  of  many  an  exhibitor's 
heart  who  passed  through  the  "early 
days."  Moreover,  it  should  comfort  the 
minds  of  some  of  the  fellows  who  think  — 
only  think  —  they  have  troubles  of  their 
own. 

Here  is  Mr.  Johnson's  own  story,  which 
reaches  Broadway  via  the  Famous-Players 
Lasky  publicity  department,  who  induced 
the  resourceful  manager  to  tell  all  about 
his  recent  stunt  which  is  good  for  head- 
lines in  the  newspapers. 

"  In  response  to  your  request  that  we 
should  give  an  account  of  our  difficulties 
in  the  picture  business,  I  will  tell  you 
something  of  what  we  were  up  against. 

"  The  Co-operative  Movie  Company  is 
only  a  part  of  the  Ohio  Pail  Company 


which  operated  a  pail  factory  and  the  town 
lighting  plant  in  connection  with  it  up  to 
the  time  of  the  fire.  One  morning  at 
10  o'clock  our  dry  kilns  were  found  in 
flames  and  within  two  hours  the  entire 
plant  and  electrical  equipment  had  burned 
to  the  ground.  While  it  was  yet  burning 
we  happened  to  think  of  a  large  traction 
engine  which  we  were  using  in  a  saw  mill 
a  couple  of  miles  away  and  we  got  the 
operator  to  start  it  over  towards  our  plant 

"As  there  was  a  15  h.p.  motor  in  one  of 
the  feed  mills  in  the  town  we  got  this  over 
and  set  it  up  in  a  small  garage  shed  which 
was  not  burned  and  fastened  it  down  se- 
curely so  that  when  our  engine  arrived  we 
were  ready  to  hitch  it  on.  Of  course, 
the  insulation  had  been  burned  off  the 
wires  where  they  entered  the  power  plant 
but  we  insulated  them  after  a  fashion  and 
hitched  them  on  to  the  motor  (which  we 
had  changed  to  a  generator).  All  this  took 
time,  but  we  had  the  lights  in  the  town  go- 
ing by  dark,  although  they  had  to  be  very 
economical  in  their  use. 

"A  few  nights  later  came  our  regular 
picture  show,  and  as  we  had  been  having 
very  large  crowds  at  the  Paramount-Ar 
craft  programs  we  had  been  showing  it 
seemed  a  shame  to  give  it  up  on  account  of 
the  lack  of  power.  So  we  cut  the  town 
lights  out  and  by  using  the  street  light  line 
as  a  feeder  we  had  street  lights  and  a 
picture  show.  We  advertised  that  people 
who  stayed  at  home  would  have  to  sit  in 
the  dark.  So  they  came  and  the  house  was 
packed. 

"  Each  Wednesday  night  we  have  worked 
the  same  stunt  and  the  crowds  are  there." 


Famous  Tivoli  Once  More  To  The 
Fore 


THE  famous  Tivoli  theatre  of  San 
I'rancisco,  once  the  home  of  grand 
opera  and  whose  auditorium  has  housed 
the  most  brilliant  assemblages  of  the 
Golden  Gate  City  and  whose  stage  has  been 
graced  by  the  World's  premiere  artists, 
but  for  the  past  few  years  a  motion  pic- 
ture houie,  is  going  in  for  elaborate  stage 
settings  and  prologues  those  days  in  con- 
nection with  their  photoplay  presentations. 

The  latest  example  of  what  the  Tivoli 
is  doing  along  these  lines  is  illustrated  by 
the  accompanying  cut.  An  elaborate  pro- 
logue with  a  special  drop  was  used  in 
connection  with  the  engagement  of  Rex 
Beach's  picture,  "  The  Girl  From  Out- 
side.'  The  curtain  went  up  on  a  semi-dark 
stage  while  off-stage  music  was  supplied 
by  a  male  quartette.  Standing  on  the  stage 
at  the  left,  was  a  local  actress  Miss  Davis, 
dressed  in  furs.  At  the  conclusion  of  the 
quartette  number,  Miss  Davis  recited 
Robert  W.  Service's  "  The  Spell  of  The 
Youkon."  The  backdrop  represented  the 
northern  seas  with  icebergs  in  the  near 
distance.  The  Northern  Lights  were 
flashed  across  the  skies,  a  dummy  Eskimo 
was  seen  paddling  a  native  canoe  and 
there  were  two  other  canoes  in  the  fore- 
ground. Above  the  water  there  appeared 
>the  heads  of  two  walruses.  Snowshoes 
and  other  articles  appropriate  to  an  Alas- 
kan setting  also  were  included  in  the  scene, 
all  having  been  secured  from  local  furrier 
without  cost  to  the  management. 


"Red  Lantern"  Lobby  Displays 
Continue  to  Thrive 


THE  way  which  "  The  Red  Lantern " 
continues  to  go  on  and  on  in  its  popu- 
larity with  the  public  is  a  matter  worthy  of 
thought.  Is  it  such  a  wonderful  picture  or 
is  it  because  it  lends  itself  particularly 
well  to  special  publicity  stunts,  or  both? 

Anyway  no  one  can  gainsay  that  the 
publicity  the  feature  has  received  almost 
from  its  initial  showing  is  still  a  potent 
factor  in  the  films  historj-. 

The  latest  record  we  are  able  to  present 
of  "  The  Red  Lantern's "  trail  of  success 
comes  from  Billings  Montana  where  the 
feature  played  the  Babcock  theatre,  man- 
aged by  A.  H.  West. 

As  usual  the  report  is  big  business  and 
the  use  of  a  lobb}'  displa}^  and  other  attend- 
ant extra  exploitation. 

A  glance  at  the  accompanjing  photo- 
graph will  give  the  reader  a  better  idea  of 
what  Mr.  West  did  than  .attempting  to  de- 
scribe his  display. 

The  dressing  of  the  ushers  in  the  cos- 
tumes of  the  picture  made  a  distinct  hit 
with  Billings  fans  and  also  gave  the  girls 
a  week  of  great  fun  as  everj-  woman  loves 
to  "  dress  up." 

Mr.  West  feels  sure  that  his  exploitation 
of  the  feature  and  especially  the  lobby  dis- 
play was  one  of  the  things  which  brought 
him  capacity  business  at  everj-  show. 


November  i ,   1 9  i  9 


(Exhibitor  Service)  3287 


Orphans  Attend  Theatre  Party  at 
Memphis 

GI^TTIN'G  front  page  publicity  from  two 
to  fi)ur  columns  daily  for  icn  days; 
upsetting  all  traffic  rules  on  the  principal 
business  street  ,'n  a  city  of  175,000  and  mak- 
ing the  cops  like  it ;  stopping  local  reta'l 
'ni^incss  for  several  minutes  just  like  a 
ircui  parade  does  and  getting  cheers  and 
-miles  from  the  merchant:  and  burning  up 
L;allons  of  perfectly  good  gasoline  and  ha\- 
•ng  the  autoists  holler  for  more  miles,  may 
-t)und  like  gi\' ng  away  free  tickets  to  a 
circus  and  barbecue.  Rut  this  actually 
happened  along  with  many  other  interesting 
things  in  Memphis  the  wevk  of  Sept.  j8 
to  Oct.  ^. 

The  occasion  was  a  special  publicity  stunt 
staged  by  C.  A.  McElravy,  general  manager 
and  G.  E.  Brown,  publicity  director,  of 
the  Memphis  Enterprise,  Inc.,  in  collabora- 
tion with  the  Memphis  Press  when  500  of 
the  orphans  of  various  charitable  institu- 
tions of  Memphis  were  entertained  as 
guests  of  the  Strand  Theatre  at  a  special 
morning  showing  of  Mary  Pick  ford  in 
"  The  Hoodlum." 

Several  smashing  b!g  ads  and  the  ad- 
vance publicity  obtained  in  "  The  Press," 
caused  all  standing  box  office  records  at 
the  Strand  to  be  smashed  Sunday,  the  open- 
ing day.  The  day's  returns  went  well  over 
the  highest  topnotch  figure  in  the  theatre's 
history,  this  previously  having  been  held 
by  "  Over  the  Top." 

The  crowds  at  the  theatre  when  the 
doors  opened  were  so  great  that  special 
police  had  to  be  stationed  at  the  theatre 
to  preserve  order  and  keep  traffic  clear  in 
the  street. 

The  big  event  upon  which  the  publicity 
was  obtained,  was  held  Tuesday  morning 
when  more  than  100  autos  participated  in 
the   festivities.     Cars   were   instructed  to 


Here  are  some  of  the  cars  which  took  the  Memphis  orphans  to  the  Strand's  theatre  party 

assemble  at  the  downtown  offices  of  The 
Press  at  9  o'clock  from  where  they  were 
to  be  dispatched  to  the  various  orphanages. 
Coupons  had  been  carried  on  the  front 


page  of  The  Press  for  a  week  and  more 
than  sufficient  car  owners  had  signed  these 
pledges  and  had  mailed  thein,  to  care  for 
the  entire  number  of  orphan  guests. 

When  9  oclock  rolled  around,  traffic  on 
Jefferson  avenue  was  1  ocked  for  two 
squares  and  the  congestion  extended  into 
two  nearby  streets.  In  order  to  scatter 
the  cars  as  quickh-  as  possible,  tickets, 
which    alrcad\-    had    been    printed,  were 


A  few  of  the  joo  orphans  -who  "  had  a  party  "  at  the  Strand  theatre,  Memphis 


handed  to  the  drivers  directing  them  to 
one  of  the  orphanages.  This  quickly  re- 
lieved the  congestion  but  still  the  cars 
came.  Before  9:30  when  the  last  cars  of 
the  first  arrivals  had  cleared  out  another 
assemblage  began  to  gather  and  this  con- 
tinued for  an  hour,  more  than  150  cars 
being  presented  to  convey  the  orphans  to 
the  Strand. 

While  only  about  100  cars  were  needed, 
others  were  sent  out  to  the  various  institu- 
tions to  pick  up  any  that  might  not  have 
been  accommodated  but  many  cars  re- 
turned empty.  A  half  dozen  of  the  drivers 
were  rather  peeved  that  they  did  not  get 
to  do  their  share  and  some  women  drivers 
went  so  far  as  to  attempt  to  loot  the  cars 
that  were  filled  to  capacity. 

.\11  the  drivers  were  admitted  to  the 
theatre  free  as  were  the  chaperones  of  the 
party. 

The  parade  down  Main  street  proceeded 
to  the  din  of  a  hundred  klaxons  and  the 
traffic  cops  turned  the  "  go  "  semaphore  at 
every  intersecticii.  The  parade  circled  Iiack 
over  its  route  to  the  theatre  and  unloaded 
the  little  guests  where  they  were  treated 
to  a  surprise  and  pleasant  anticipations. 

Inside  the  lobby  were  stacked  boxes  of 
oranges,  apples,  nuts,  candies  and  other 
goodies  which  had  been  solicited  by  Mr. 
Brown  from  various  wholesale  dealers. 
Even  the  sacks  were  donated  and  while 
the  tots  were  inside  laugh'ng  and  cheering 
Mary's  stunt;  a  dozen  or  more  theatre  at- 
taches and  other  willing  workers,  amused 
the  passing  throngs  sacking  the  goodies. 

Before  the  performance  had  ended,  more 
than  500  sacks  of  edibles  dear  to  a  child's 
heart  were  stacked  up  in  huge  piles  at 
the  lobb}-  entrance  and  were  passed  out 
to  the  little  guests  as  they  filed  out  of  the 
theater. 

Each  child  also  was  gaily  decorated  with 
I)aper  hats  and  given  a  rubber  balloon, 
this  being  the  donation  of  the  Coco-Cola 
people. 


J 


3288  (Exhibitor  Service) 


Motion   Picture  News 


11  S  ^ 

Mm 


The  Merrill  theatre's  lobby  decorations  for  "Broken  Blossoms" 

Talbot  Treats  Denver  to  a  Real 

Barnum  Advertising  Stunt 


TyjETROPOLITAX  Denver  got  a  taste 
of  real  motion  picture  exploitation 
last  week  —  a  campaign  that  made  everj^ 
amusement  lover  in  Colorado's  first  city 
proclaim  A.  G.  Talbot,  owner  of  the  Ainer- 
ica  Theatre,  the  nearest  approach  to  P.  T. 
Barnum  that  ever  set  foot  into  America's 
great  silver  belt.  It  was  "  The  West- 
erners," which  inspired  the  Talbot  stunt 
of  stunts,  that  of  taking  staid  old  Dead- 
wood  right  out  of  South  Dakota  and  plant- 
ing it  in  the  heart  of  Denver. 

For  a  week  before  the  opening  the 
America  management  had  been  promising 
all  Denver  the  biggest  surprise  in  years. 
It  came  last  Saturday  night  on  the  eve 
of  the  first  performance  of  "The  West- 
erners" when,  from  out  of  one  of  the 
suburbs,  came  a  caravan,  fully  two  blocks 
long  bearing  a  close  resemblance  to  the 
one  Stewart  Edward  White  so  glowingly 

m 


depicted  in  his  book  dealing  with  the  thrill- 
ing rush  for  gold  in  the  Dakota  Black 
Hills,  and  which  the  surprised  Denverites 
were  enthralled  to  see  was  an  exact  replica 
of  the  caravan  shown  in  the  picturization. 

When  ihc  procession  halted  at  the  Amer- 
ica Theatre  Denver  let  out  more  yells  of 
surprise  and  admiration,  for  Mr.  Talbot 
had  transformed  his  lobby  into  a  caravan- 
sary. Fully  ten  thousand  people  crowded 
in  front  of  or  near  the  theatre  but  it  was 
an  orderly  and  good-humored  gathering 
that  was  set  agog  for  a  sight  of  the  pic- 
ture. A  record  Sunday  business,  despite 
the  fact  that  "  The  Miracle  Man  "  opened 
the  same  day  in  two  local  first  run  houses 
and  the  "  The  Brat "  in  another,  was  the 
result,  and  throughout  the  week  Mr.  Tal- 
bot's ticket-sellers  had  the  same  story  to 
tell  of  "you  can  take  your  chances;  there's 
standing  room  only,  now." 

The  caravan  parade  was  staged  on  Alon- 
day  and  again  on  Wednesday. 


"Broken  Blossoms"  Lends  Itself 
Well  to  Publicity 

iiOROKEN  BLOSSOMS"  promises  to 
be  a  popular  production  for  novel 
advertising  stunts  and  especially  for  the 
use  of  lobby  displays,  since  the  portion  of 
the  title  "blossoms"  natural!}'  suggests  to 
the  exhibitor  the  idea  of  using  floral  decora- 
tions. 

Here  is  the  first  instance  we  are  able 
to  record  of  a  display  such  as  we  mention 
as  practicable.  We  are  publishing  a  letter 
received  from  Milwaukee  concerning  the 
"  Broken  Blossoms  "  showing  which  is  now 
under  way  in  that  city. 

Since  the  information  we  have  concerns 
what  is  being  done  prior  to  the  actual 
beginning  of  the  engagement  we  leave  the 
story,  in  the  future  tense. 

"  The  Merril  Theatre  has  the  picture 
booked  starting  Oct.  19th.  They  started  to 
advertise  on  Oct.  ist  with  slides  and 
trailers  in  both  the  Merrill  and  Strand 
Theatres,  and  cards  in  their  lobby-.  They 
have  an  advertisement  on  the  front  of 
every  street  car  in  town.  The  manager, 
Mr.  Bostick,  is  sending  out  34,000  personal 
letters  which  will  be  mailed  in  Chicago, 
the  envelope  bearing  the  return  "  D.  W. 
Griffith,  17  N.  Wabash  Ave."  They  are 
having  their  ushers  from  both  of  their 
theatres  pass  20,000  blotters  around  the 
downtown  offices  in  the  mornings,  in  their 
uniforms. 

"  The  Merrill  lobby  is  decorated  with 
28,000  pink  paper  blossoms  on  lattice  work 
illuminated  by  small  pink  electric  bulbs, 
and  is  a  very  beautiful  sight.  They  have 
arranged  for  a  '  BROKEX  BLOSSOMS ' 
week  in  the  Badger  room,  which  is  the 
cabaret  in  the  Wisconsin  Hotel.  During 
this  week  the  waiters  will  wear  a  ribbon 
with  '  BROKEN  BLOSSOMS  '  on  it.  The 
room  will  be  decorated  with  blossoms  and 
the  two  songs  'BROKEN  BLOSSOMS' 
and  '  WHITE  BLOSSOMS '  will  be  sung 
extensively.  During  the  engagement  each 
morning  every  key  box  in  the  leading  hotels 
will  have  a  card  in  it  on  '  BROKEN 
BLOSSOMS.' 

"  They  are  advertising  for  a  girl  who 
looks  like  Lillian  Gish  to  take  part  in  the 
prologue.  They  are  having  a  special  Chinese 
drop  curtain  made  for  this  prologue.  They 
are  increasing  their  orchestra  to  25  pieces." 

illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^   iiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 

ADVISORY  BOARD,  EXHIBITORS  SERVICE  BUREAU 


Thomas  D.  Soriero,  Strand  theatre,  Lowell. 

Chas.  H.  Williams,  Strand  theatre,  Providence.  R.  I. 

Harold  B.  Franklin,  Shea's  Hippodrome,  Buffalo. 

Jack  Kuhn,  Loew's  Stillman  theatre,  Cleveland. 

Mrs  Joseph  Grossman,  -Standard  theatre,  Cleveland. 

George  J.  Schade,  Schade  theatre,  Sandusky. 

H.  C.  Horater,  Alhambra  theatre,  Toledo. 

Mark  Gates,  Dayton  theatre,  Dayton.  O. 

S.  Barret  McCormick.  Circle  theatre.  Indianapolis. 

Edward  L.  Hyman,  Liberty  theatre.  St.  Louis. 

Theo.  L.  Hays.  New  Garrick  theatre.  St.  Paul. 

A.  J.  Moeller,  Theatre  de  Luxe,  Detroit. 

Sid  Laurence,  Alhambra  theatre,  Detroit. 

Leo  A.  Landau,  Butterfly  theatre,  Milwaukee. 

C.  Edgar  Momand,  Garden  theatre,  Flint,  Mich. 

Charles  C.  Perry.  Strand  theatre,  Minneapolis. 

W.  S.  McLaren.  Majestic  and  Colonial  theatres,  Jackson,  Mich. 

Willard  C.  Patterson.  Criterion  theatre.  Atlanta. 

Chas.  G.  Branham,  S.  A.  Lynch  Ent.,  Atlanta. 

R.  B.  Wilby,  Strand  theatre,  Montgomery,  Ala. 


E.  V.  Richards,  Jr.,  General  Manager,  Saenger  Amusement  Co.,  New 

Orleans. 

C.  A.  Lick,  New  theatre.  Fort  Smith.  Ark. 

F.  L.  Newman,  Royal  and  Regent  theatres.  Kansas  City,  Mo. 
Herbert  J.  Thacher.  Strand  theatre.  Salina,  Kan. 

H.  M.  Thomas,  Strand  theatre,  Omaha. 

Ralph  Ruffner,  Rialto  theatre.  Butte. 

A.  H.  Hilton.  Paramount  theatre.  Lewiston,  Idaho. 

George  E.  Carpenter.  Paramount  Empress  theatre.  Salt  Lake. 

Sam  W.  B.  Cohn,  Spokane. 

E.  J.  Myrick.  Liberty  theatre,  Portland,  Ore. 

A.  S.  Kolstad,  Liberty  theatre.  Hood  River,  Ore. 

Paul  Gusdanovic,  Cleveland,  O. 

P.  E.  Noble,  Publicity  Manager,  Liberty  and  Columbia  theatres, 
Seattle. 

Eugene  H.  Roth,  California  theatre.  San  Francisco. 
J.  A.  Partington,  Imperial  theatre.  San  Francisco. 
Sidney  Grauman,  Grauman's  theatre.  Los  Angeles. 
A.  C.  H.  Chamberlin,  Opera  House,  Madera,  Cal. 


llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllli 


N  0  V  c  )ii  b  c  r  I ,  I  9  I  9 


(Exhibitor  Service)  3289 


Lombardi  Ltd."  and  a  Fashion 
Show  Score  Heavily 


nr  OMBARDI  LTD."  whose  story  has 
-L'  to  do  largely  with  a  dressmaking 
shop,  one  ot  the  exclusive  sort  where  all 
the  feminine  creations  which  cost  a  barrel 
of  money  and  arc  patronized  largely  by 
those  who  have  so  much  of  this  world's 
goods  that  they  don't  know  what  to  do 
with  it  all,  naturally  suggests  itself  as  be- 
ing a  good  picture  for  a  "  fashion  show," 
especially  since  it's  release  is  concurrent 
with  the  "  release  "  of  the  new  fall  fashion  . 
in  women's  lingerie  by  America's  modistes. 

The  gowns  that  the  eccentric  Lombardi 
designed  in  his. Fifth  .A,venuc  shop,  speak- 
ing as  if  the  plot  of  the  story  was  founded 
on  fact  which  may  be  it  was  for  all  we 
know,  were  wonderful  viewed  even  by 
masculine  eyes  and  is  one  of  the  picture's 
best  advertising  points.  When  coupled 
with  a  fashion  show  in  which  the  latest 
from  Paris  arc  actually  shown  the  exhib- 
itor has  a  combination  that  can  not  be 
beaten. 

The  accompanying  photographs  will  il- 
lustrate what  the  California  theatre  of  Los 
Angeles  did  in  the  way  of  exploiting  the 
feature  with  a  fashion  show. 

The  "  Lombardi  Ltd."  engagement  at  the 
California  was  lor  the  week  beginning 
Sept.  29.  For  several  days  before  the  en- 
gagement began  the  theatre's  management 
advertised  both  the  fact  that  the  film  it- 
self and  the  fashion  show  would  exhibit 
the  latest  modes  in  women's  apparel,  with 
particular  stre.-s  being  laid  on  the  actual 
gowns  that  were  to  be  shown. 

The  openin^j  performance  proved  that 
the  angle  of  exploitation  selected  was  the 
proper  one  for  the  house  was  filled  with 
fluttering  expectant  women  who  seemed  to 
be  hanging  on  the  promise  made  that  they 
were  to  be  given  a  real  treat  in  the  one 
and  only  thing  a  woman  is  always  inter- 
ested in,  the  fashions. 

The  fashion  show  was  staged  along  the 


■  The  Fashion  Shovj"  for  "Lombardi,  Ltd."  at  the  California  theatre,  Los  Angeles,  Cal. 


usual  lines  of  parading  the  maneciuins 
about  in  exclusive  models  before  a  specially 
designed  drop  which  showed  off  the  colors 
of  the  lingerie  achievements  to  advantage 
The  showing  of  the  picture  also  was  re- 
ceived with  many  enthusiastic  comments. 
Even  the  fact  that  the  film  is  an  enter- 
tain ng  comedy  seemed  to  be  overshadowed 
by  the  fashion  show  part  of  the  offering. 


"Checkers"  Cleans  Up  at  Cleveland 

IT  is  now  a  matter  of  film  history  the 
way  the  managers  of  the  Strand,  the 
Orpheum  and  the  Metropolitan  theatres  in 
Cleveland  each  played  "  Checkers "  for  a 
solid  week,  and  simultaneously. 

But  these  three  managers  did  more  than 


just  play  the  film  "  Checkers."  They 
played  "Checkers"  with  the  crowds  that 
swarmed  at  the  ticket  windows  of  their 
theatres,  and  with  the  aid  of  special  police 
details  managed  to  keep  the  crowd  moving 
and  to  fill  out  the  engagement  of  the  pic- 
ture without  either  accident  or  riot. 

All  three  houses  played  the  checker- 
board effect  to  a  stand-still  in  artistically 
arranged  frames.  Cut-outs  of  running 
horses  with  jockeys  tip  also  were  used,  and 
the  Orpheum  dressed  the  columns  of  its 
portico  with  boxes  of  the  checker-board 
design,  above  which  were  bigger  box- 
frames  showing  fi.gurts  of  the  principal 
players  in  the  picture. 

The  Metropolitan  had  an  equally  attrac- 
t've  a  SI  I.     vw.ile  the  Strand  urevv  crowds. 


1  "• 

fl  ft 


\tmm 


Full  stage  vieu;  of  the  fashion  show  held  by  the  California  Theatre,  Los  Angeles,  for  the  engagement  of  "Lombardi,  Ltd.' 


3290       (Exhibitor  Service) 


Motion   Picture  News 


Hoz^''d  you  like  to  be  the  aviator  z^iw  luuk  these  fair  damsels  aeroplane  riding/ 

Bathing  Girls  Depart  and  Minneapolis 

Waives  Now  Breathe  Freely 

Then  in  St.  Paul  the  entire  gathering 
went  into  the  streets  as  regular  newsies 
and  disposed  of  hundreds  of  copies  of 
the  St.  Paul  Daily  News,  the  proceeds  go- 
ing to  the  children  at  the  State  Hospital 
for  cripples.  The  price  of  the  papers  were 
unlimited  and  many  fancy  returns  were  re- 
ported. The  same  night  the  bathing  girls 
were  hostesses  at  a  party  to  newspaper  folk 
and  others  on  the  stage  of  the  New  Liberty 
theatre,  following  the  final  performance. 

Next,  when  the  sophisticated  woman  of 
fashion  took  an  advanced  peep  at  Dame 
Fashion's  latest  creations,  she  saw  the  mer- 
maids plum  with  Brisque,  soutache  braid- 
ing, Malines,  lace,  tricotine,  Alsace  blue, 
tulle  and  charmcuse,  taupe  gray  and  other 
adornments  in  the  leading  department  stores 
of  St.  Paul.  The  scheme  made  a  big  hit 
and  before  the  bathing  girls  left  town  they 
had  received  offers  from  dozens  of  sources 
requesting  them  to  display  the  latest  in 
fashions. 

In  Minneapolis  they  showed  at  the  New 
Lyric  theatre  for  two  weeks  and  the  first 
week  brought  record  returns  to  the  New 
Lyric  box-office.  The  lobby  was  elaborately 
decorated  for  the  showing  and  the  bur- 
lesque film,  "  Yankee  Doodle  in  Berlin," 
was  shown  in  conjunction.  Even  the 
ushers  at  the  theatre  were  attired  in  the 
latest  models  of  bathing  suits. 

The  girls  were  guests  at  the  Minneapolis 
Athletic  Club  the  night  of  Sept.  12,  where 
they  gave  a  swimming  and  diving  exhibi- 
tion before  club  members.  "  Pegg>',  The 
Shopper,"  feature  writer  for  the  Minneapo- 
lis Daily  News,  wrote  elaborate  articles  on 
their  costumes  as  displayed  during  their 
stay  in  the  city.  All  the  papers  of  both 
cities  gave  them  numerous  stories  and  press 
notices. 


TT7HEN  Mack  Sennett's  bathing  beau- 
ties departed  from  Minneapolis  and 
St.  Paul  they  had  concluded  three  weeks' 
of  the  rnost  varied  and  unique  entertain- 
ment ever  offered  the  motion  picture  pub- 
lic of  the  Twin  Cities.  What's  more,  they 
had  established  a  mark  in  versatility  that 
gives  promise  of  standing  until  the  last 
chapter  is  written  in  the  annals  of  photo- 
play industry. 

The  mermaids  came  to  the  Twin  Cities 
well  advertised  —  perhaps  advertised  as  no 
stage  congregation  had  ever  been  heralded 
before.  But  when  they  departed  they  had 
created  such  advertising  for  themselves 
that  the  advance  notices  were  completed 
and  everlastingly  outdone.  They  rode  in 
airplanes,  they  rode  in  racing  cars ;  they 
went  stockingless  along  the  prominent 
thoroughfares  of  both  cites;  they  sold 
papers  to  raise  funds  for  the  poor ;  they 
posed  in  the  leading  department  stores, 
displaying  the  latest  in  dresses  and  gowns ; 
they  were  both  hosts  and  guests  at  various 
bathing  parties ;  they  did  everything,  that's 
all. 

Perhaps  one  of  the  most  noticeable  fea- 
tures of  their  three  weeks'  visit  was  that 
of  Jacqueline  Logan  who  rose  above  the 
clouds  in  an  airplane  with  Lieutenant  Or- 
mcr  Locklear,  acrobatic  aviator,  and  all 
the  time  rhe  was  attired  in  a  bathing  suit. 
All  this  happened  at  the  Minnesota  State 
'Fair  before  ten  thousands  of  persons. 

Next  the  mermaids  were  guests  at  a 
bathing  party  at  Calhoun  Beach,  Minne- 
apolis, after  the  last  night  showing  had 
been  completed.  The  newspaper  folk  of 
Minneapolis  were  the  guests  and  needless 
to  say  there  were  a  lot  present. 


A^en;  Stunt  Gets  ''Midnight  Man  " 
Much  Publicity  in  Butte 

PRECEDING  the  opening  of  "The 
^  Midnight  Man,"  at  the  Ansonia  thea- 
tre in  Butte,  a  novel  publicity  stunt  which 
excited  an  unusual  amount  of  comment, 
was  put  across. 

On  Sunday  evening  a  young  man  attired 
in  a  full  dress  suit,  his  head  and  face 
swathed  in  bandages,  appeared  on  the 
streets  strolling  slowly  along  and  looking 
neither  to  the  right  nor  left.  To  make  his 
costume  more  incongruous  he  wore  a  Stet- 
son hat  of  the  more  conventional  western 
style.  Before  he  had  been  on  the  streets 
an  hour  he  was  picked  up  by  the  police 
who  regarded  him  as  a  suspicious  charac- 
ter, especially  as  he  would  answer  no  ques- 
tions when  approached  by  an  officer. 

The  publicity  in  the  press  told  of  the 
arrest  and  stated  that  a  prominent  busi- 
ness man  who  wished  his  name  kept  out 
of  the  affair  had  rescued  the  young  man 
from  jail,  promising  to  be  responsible  for 
him.  The  next  evening  he  appeared  on  the 
streets  again  and  it  was  hinted  that  he 
had  again  eluded  his  friends. 

It  was  variously  hinted  also  that  the 
\oung  man  was  prominent  in  the  city  and 
that  he  had  been  injured  in  an  automobile 
acident  which  compromised  several  other 
prominent  people.  The  "  prominent  busi- 
ness man "  was  finally  located  and  with- 
out giving  his  name,  the  papers  stated  that 
he  deplored  the  regrettable  publicity  given 
the  affair. 

The  morning  papers  then  announced 
that  Merle  Davis,  manager  of  the  Ansonia 
Amusement  Company,  had  issued  a  state- 
ment explaining  that  the  young  man's  pro- 
totype was  James  J.  Corbet,  star  in  the 
Universal  Serial,  "  The  Midnight  Man," 
which  was  opening  at  the  Ansonia. 


Two  views  of  Mack  Sennett's  bathing 
girls  selling   newspapers,   showing  that 
they  have  business  as  well  as  acting  abil- 
ity and  beauty. 


November  i ,  i  p  i  9 


(Exhibitor  Service)  3291 


Unique  Display  by  Poli's, 
Wilkesbarre,  Pa. 

OOME  cxhiliitors  have  been  obsessed 
*^  with  the  idea  that  a  lobby  creation, 
to  be  etTecti\c,  must  be  costly,  elaborate 
and  pretentious.  Sound  judgment  does  not 
indicate  this  belief,  for,  on  numerous  oc- 
casions, it  has  been  proved  that  the  inex- 
pensive lobby  arrangements  have  been  most 
clTective  —  the  money  spent  on  them  not 
entering  into  the  consideration  but  the  ar- 
rangement of  the  setting  being  the  main 
.feature. 

There  is,  for  example,  the  display  ar- 
ranged by  Poli's  Theatre  in  \\  iikeskirrc. 
Pa.,  last  Monday,  for  "  TUc  Thirteenth 
Chair,"  the  mystery  drama,  starrinig  Y\onne 
Delva.  The  manager  of  Poll's  worked  out 
a  carefully  designed  lobby  dressing,  which 
caused  no  end  of  comment  in  his  district; 
yet,  he  spent  a  sum  that  was  insignificant. 

The  big  mirror,  which  decorates  the  Poll 
lobby,  was  painted  a  dead  black,  as  indi- 
cated in  the  photograph  accompanying  this 
article;  and,  then,  in  the  centre,  a  big  chair 
was  painted  in  white.  This  created  a  most 
attractive  —  even  startling  effect.  It  was 
not  pretentious,  but  very  striking,  ne\er- 
theless. 

Around  his  lobbj-,  he  ranged  thirteen 
chairs,  using  the  slip  covers  furnished  hiir. 
by  his  Exchange,  and  giving  further  pub- 
licity to  "  The  Thirteenth  Chair." 

The  Poli  manager  had  a  good  idea;  he 
worked  it  out  consistently  and  with  earned 
success,  for  "  The  Thirteenth  Chair  "  held 
the  screen  for  three  record-breaking  days. 

In  another  instance,  a  manager  in  the 
Middle  West,  obtained  a  striking  display 
on  "The  Thirteenth  Chair"  by  putting 
a  dias  in  his  lobby  and  rigging  a  fake 
electric  on  it.  He  dared  any  of  his  patrons 
to  sit  in  this  chair,  by  offering  the  induce- 
ment of  a  pass  for  any  one  who  would 
"  warm  "  it  for  three  minutes. 

He  didn't  give  away  many  passes  —  but 
he  created  an  interest  that  crowded  his 
house. 


Do  Longer  Runs  Pay?  Watts  Sa,ys  They  Do 

By  W.  W.  Watts, 

Ou'iu'r  Gaiety  and  Vaudclte  Theatres,  Springfield,  Illinois 


XTO  doubt  there  are  many  exhibitors  in 
'  various  parts  of  the  counto'  who  are 
extremely  doubtful  and  nervous  of  the 
"  longer  runs  "  policy  now  being  so  heart- 
ily advocated  by  producers  at  this  time. 
Perhaps  a  few  words  from  one  who  has 
been  in  the  film  business  almost  from  its 
inception  may  be  helpful  to  those  who  tind 
themselves  in  distress. 

I  have  operated  one  of  my  theatres  for 
thirteen  years  —  the  \'audette  —  and  the 
Gaiety  for  the  past  seven  years.  W  e  used 
to  change  pictures  every  day.  Gradually 
we  got  away  from  that  and  ran  some  of 
them  two  days.  This  was  con.->idered  mar- 
velous. To  have  the  same  show  two  days 
was  thought  to  mean  one  big  day  and  one 
poor  day.  And  it  was  at  first,  until  we 
got  so  we  could  have  two  good  days  on  the 
same  film. 

Then  came  the  big  programs.  Para- 
mount, 1  riangle,  Metro,  etc.  We  put  Tri- 
angle into  the  Gaiety,  using  one  picture 
four  days,  and  the  other  three  days.  They 
were  turning  out  two  features  a  week,  you 
will  remember.  At  first  we  thought  four 
ilajs  was  a  terrible  long  time  to  run  one 
film,  thought  that  no  picture  would  be  able 
to  stand  up  for  so  long  a  period.  After 
a  little  while  we  saw  that  w'e  were  mis- 
taken, that  we  could  use  a  picture  four 
days  with  profit.  In  fact  if  it  was  an  extra 
good  picture  business  grew  better  daily 
trom  the  word  of-mouth  advertising  it  re- 
ceived. Soon  a  four  days'  run  was  com- 
mon, as  common  as  our  daily  change  of 
some  time  before. 

The  big  test  came  when  we  booked  a 
picture  for  a  week.  That  seemed  the  limit 
in  long  runs.  "  Just  think,"  people  would 
saj-,  "  the  Gaiety  is  advertising  a  picture 
for  an  entire  week."  And  the  answer  al- 
ways helped  us.  It  was,  "  Well,  it  must  be  a 
good  one."  They  were  right.  Pictures  have 
to  be  good  when  you  give  them  long  runs. 
Otherwise  someone  is  going  to  go  broke. 

Then  for  the  first  time  in  the  historv  of 


the  Gaiety  we  ran  a  picture  the  second 
week.  This  was  "  The  Miracle  Man,"  a 
picture  we  believe  to  be  the  best  that  has 
evec  been  shown  in  Springfield.  Business 
wa;  good  on  e.very  day  that  we  ran  it, 
though  weather  conditions  were  sometimes 
decidedly  against  theatre-going.  It  rained 
on  the  opening  Sunday,  agdiii  during  the 
week.  It  turned  extremely  hot  and  it 
rained  torrents  on  the  second  Sunday  we 
had  it.  Despite  all  this  we  were  able  to 
show  a  nice  profit  on  the  engagement. 
And  we  were  certainly  surprised  at  the 
number  of  people  who  came  to  see  "  The 
Miracle  Man  "  two  and  three  times.  The 
picture  cost  us  about  twice  as  much  as  we 
l.ad  ever  before  paid  for  a  film,  yet  we 
had  no  complaint  to  offer  when  the  whole 
thing  was  over. 

Our  advertising  was  very  heavy  both  be- 
fore and  during  the  engagement.  We  used 
some  billboards,  but  most  of  our  money 
was  spent  in  the  newspapers.  One  of  the 
local  dailies.  The  Illinois  State  Journal, 
gave  us  a  fine  editorial  before  the  picture 
opened.  The  editorial  writer,  Frank  Wal- 
ler .\llen,  a  famous  author,  knew  the  story 
of  "  The  Miracle  Man "  and  praised  it 
highly.  This  helped.  In  addition  to  the 
local  dailies  we  used  ten  small  town  papers 
in  and  around  Springfield  suburbs,  using 
two  ten  inch  advertisements  in  each.  This 
got  results,  as  we  happen  to  know. 

So  much  for  long  runs  at  the  Gaiety. 
At  my  other  theatre,  the  Vaudette,  which 
seats  about  550,  I  have  always  been  in  the 
habit  of  changing  twice  a  week.  That  is 
for  the  past  two  or  three  years.  Some- 
times we  changed  three  times  a  week,  when 
we  thought  we  had  weak  pictures.  When 
I  signed  the  new  Paramount-Artcraft  pro- 
gram for  1919-1920,  the  short  number  of 
pictures  practically  compelled  me  to  play 
them  longer  than  I  had  been  doing.  I 
admit  it  was  with  some  fear  that  I  put 
Dorothy  Dalton  in  "  The  Market  of  Souls  " 
on  for  a  week.    The  result  surpriseu  me. 


One  of  the  best  displays  we  haze  seen  in   exploiting  "  The  13th  Chair"  is  this  one  by  PoH's  Theatre  at  Wilkesbarrc.  Ta. 


3292     (Exhibitor  Service) 


Motion    Picture  News 


TO  secure  results  in  advertising  in  a 
city  with  an  exorbitant  advertising 
rate  for  theatrical  display  is  a  proposition 
not  easy  to  solve,  but  the  plan  we  have  in 
vogue  at  the  Elmwood  theatre,  namely  — 
direct  advertising  —  has  broken  down  all 
obstacles,"  said  Bruce  Fowler,  recently  ap- 
pointed manager  of  the  Elmwood,  succeed- 
ing E.  O.  Wineberg,  who  went  to  the 
Strand,  in  the  course  of  an  interview  with 
the  Motion  Picture  News  representative. 

"  Our  mailing  list  is  in  excess  of  S,00O 
names  covering  a  radius  of  several  miles 
of  the  theatre.  Our  program  enters  5.000 
homes  of  the  theatre-going  public  and  we 
believe  it  reaches  at  lea^t  15,000  persons. 
This  is  practically  our  entire  advertising 
with  the  exception  of  small  space  in  the 
daily  papers  to  carry  the  message  to  those 
not  on  our  list. 

"  The  program  is  mailed  every  week, 
reaching  the  homes  on  Friday  and  Satur- 
day and  giving  the  bill  for  the  following 
seven  days.  It  is  an  attractive  little  vest 
pocket  edition,  comparing  with  any  out- 
side New  York  city. 

"  Our  aim  is  to  sell  the  Elmwood  first. 
Through  hard  work  and  untiring  efforts 
this  theatre  has  been  established  as  one 
offering  superior  presentations.  Our  copy 
for  the  program  is  invariably  short  and 
snappy,  giving  the  star,  title  of  production, 
the  most  notable  players  in  the  cast  and 
a  short  talk  on  the  production  itself  with- 
out going  into  detail  thereby  leaving  the 
action  to  the  imagination.  Our  short  sub- 
jects are  also  advertised  on  each  bill.  A 
purchaser  of  amusement  is  just  as  partic- 
ular as  a  shopper  for  the  family  table. 


"  When  we  present  a  production  we  con- 
sider is  in  the  '  special '  class,  we  pro- 
gram it  as  an  '  Elmwood  Theatre  Special 
Attraction,'  but  it  must  be  of  this  calibre 
before  it  is  given  this  booking.  Elmwood 
patrons  know  Elmwood  programs  as  truth- 
ful. Ours  is  a  neighborhood  location  and 
we  cater  to  the  vast  majority  of  our  cli- 
entele three  or  four  times  every  week, 
therefore  to  misrepresent  means  to  even- 
tually close  the  theatre.  Our  patrons  realize 
this  as  well  as  ourselves,  consequently  we 
tell  the  facts  as  we  know  them  —  not  as 
the  majority  of  press  agents  view  them. 

"  No  phone  call  requesting  the  program 
for  the  evening  is  passed  with  a  casual  reply 
giving  our  show.  Callers  are  asked  by  an 
efficient  and  courteous  attendant  if  they 
would  like  to  have  their  name  and  address 
placed  on  our  mailing  list  and  invariably 
we  secure  it  and  add  another  patron. 

"We  keep  a  careful  tabulation  on  all 
'  dead'  names.  This  is  especially  important 
throughout  the  summer  months  when  a 
number  of  our  patrons  leave  for  their 
summer  homes  at  the  neighboring  resorts. 
These  name  plates  are  filed  and  upon  noti- 
fication to  resume  mailing,  the  plate  is 
waiting  for  use.  This  saves  delay  incurred 
in  securing  new  plates  from  the  manufac- 
turer. 

"The  program  is  a  welcome  visitor  to 
the  homes  of  our  patrons  and  if  by  chance 
it  is  not  received  on  the  usual  day  we  are 
notified  of  the  fact.  Of  course,  their  call 
is  given  immediate  attention. 

"  To  get  acquainted  with  your  patrons  — 
establish  a  mailing  list.  Human  beings  ap- 
preciate this  individual  attention." 


Strand  Theatre,  Portland,  Makes 
Strong  Appeal  For  Patronage 


-T^HE  Strand  Theatre,  Portland,  Oregon, 
whose  management  has  recently  an- 
nounced an  exclusive  "  big  feature  policy," 
with  which  is  included  a  complete  reno- 
vation and  remodelling  of  the  theatre,  ad- 
dition of  a  24-piece  orchestra  and  other 
features  that  are  making  it  one  of  the 
leading  houses  of  the  city,  is  recognized 
as  having  the  most  striking  lobbies  of  any 
of  the  big  first  run  houses. 

Phillip  Pelz  former  court  director  has  as- 
sumed the  directorship  of  the  Strand 
twenty-five  piece  orchestra.  Mr.  Pelz  has 
a  fine  reputation  on  the  Pacific  Coast 
among  music  lovers  and  was  the  director 
of  the  famous  400  piece  Russian  band 
which  opened  the  Panama-Pacific  Exposi- 
tion in  San  Francisco  in  1915.  This  band 
made  a  great  reputation  at  the  fair  and 
the  director  was  accorded  great  honors. 

Prior  to  going  to  the  Pacific  Coast,  Mr. 
Pelz  played  an  extended  engagement  in 
New  York  and  is  well  known  among  the 
Metropolis'  musicians  and  devotees  of  the 
opera. 

The  Strand  orchestra  under  his  leader- 
ship is  productive  of  manj'  new  patrons 
and  has  become  one  of  the  feature  attrac- 
tions on  the  weekly  bills  at  this  Portland 

house. 

The  lobb\-  shown  by  the  accompanying 
illustration  on  "The  Little  Brother  of  the 
Rich  "  is  typical  of  what  the  Strand  accom- 
plishes in  the  way  of  lobby  exploitation. 

We  have  record  displays  which  have  cost 
many  times  what  this  one  did  but  verj'  few 
in  our  estimation  were  any  more  effective 
business  attractors. 

A  six-sheet  cut-out  was  made  and 
mounted  in  the  lobby  behind  a  decorative 
lattice  frame  in  strong  reds  and  greens. 
Another  six-sheet  cut-out  was  mounted 
over  the  box-office  window. 


Phillip  Pelz,  former  Russian  court  director,  who 
will  lead  the  orchestra  at  the  Strand 


The  zvay  Armstrong  dressed  his  lobby  for     Little  Brother  of  the  Rich  ' 

To  Get  Acquainted  With  Your 

Patrons — Establish  A  Mailing  List 

An  Interview  With  Bruce  Fowler,  New  Manager  of  The  Elmwood  Theatre,  Buffalo 


November  i ,   1919  -^-''-5 

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I         The  Fiction  Mart  | 

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"  The  Flail  " 
By  Newton  A.  Fuessle 

Character  of  Story:    Character  study;  career. 
7  heme :  Heredity. 

Characters:  Rudolph  Pohmer,  -American  son  of 
Ciernian  parents;  Ileinrich  Dghmer,  his  father; 
Emily  Downing,  an  actress,  later  Rudolph's 
wife;  James  M.  Ueshman.  advertising  man; 
Vincent  .Vcsseth,  Dohnier's  partner. 

The  Plot:  Rudolph  Uohmer  is  born  in  Chicago  of 
German-American  parentage.  From  early  child- 
hood he  instinctively  dislikes  the  Prussian  atti- 
tude of  mind  and  objects  to  th^  German  ag- 
gressiveness which  he  observes  in  some  of  his 
companions.  Rudolph  inclines  to  be  an  artist 
and  a  dreamer.  He  strives  with  all  of  his  mii'lu 
to  er.idicate  from  his  system  every  trace  of  his 
German  ancestry  and  to  become  thorourhly 
.•\mericanized.  With  this  in  view  he  leaves 
a  business  situation  to  work  his  way  through 
college,  which  he  does  with  considerable  diffi- 
culty. There  is  no  p.irticular  action  in  that 
part  of  the  story  which  deals  with  his  college- 
career.  He  becomes  a  writer  for  the  college 
daily,  indulges  in  a  few  innocent  love  affairs 
and  forms  a  temporary  engagement  with  a  rich 
man's  daughter.  ,-\fter  leaving  the  university 
he  enters  newspaper  work  and  wanders  about 
from  place  to  place  without  arriving  anywhere 
in  particidar.  until  he  finally  drifts  into  New 
York  and  makes  up  his  mind  that  he  must 
have  something  which  will  lead  to  a  future. 
With  considerable  distaste  he  secures  a  position 
as  a  copy  writer  with  an  advertising  firm 
through  the  influence  of  a  college  acquaintance 
now  in  the  advertising  business.  He  rapidly 
develo;>s  a  genius  for  this  work,  and  now  comes 
to  the  front  the  grasping,  hard,  pushing  side 
of  his  character  which  he  has  so  carefully  sup- 
pressed. He  finds  that  in  business  the  Hun 
serms  to  be  a  success  —  the  man  who  over- 
rides all  obstacles  and  allows  nothing  to  keep 
him  from  what  he  wants.  Dohmer  presses 
every  advantage,  squeezes  one  rise  in  salary 
after  another  out  of  his  employer,  and  finally 
leaves  to  become  the  partner  of  a  free  lance 
advertising  agent  with  original  methods.  He 
has  risen  in  a  few  short  months  from  forty 
dollars  a  week  to  ten  thousand  dollars  a  year, 
but  he  is  not  yet  satisfied.  He  plans  to  pull 
off  a  few  big  deals  on  his  own  account  with- 
out taking  his  partner  in  on  them.  Meanwhile 
he  has  married  Emily  Down  ng.  one  of  the 
flames  of  his  college  days,  and  has  neglected 
her  shamefully  for  his  business.  Nothing  seems 
of  any  importance  to  him  but  to  get  on  faster 
and  faster.  He  is  about  to  undertake  a  big 
propaganda  campaign  for  German  interests 
when  the  United  States  enters  the  war  and 
makes  this  imnossible.  At  the  same  time  Ru- 
dolph awakes  to  the  fact  that  the  Hun  method 
will  not  bring  lasting  victory  in  private  life 
any  more  than  in  international  relations,  and 
he  airam  turns  against  the  Prussian  element  in 
himself  —  this  time  forever. 

Locale:   C'icaeo  and  Ncv  York;  mostly  interiors. 

Pic'nre  Hi'-hli  hts:  There  is  nothing'  especially 
spectacular  about  this  story,  though  there  are 
so-ne  good  emotional  situations  and  plenty  of 
opportunity  for  character  acting. 

*      *  * 

"  The  Woman  Called  Rita  " 
By  Jack  Boyle 

Character  of  Story:    Crook  story. 

Theme:    Loyalty  in  underworld. 

Characters:  Boston  Blackie,  master  crook;  Mary, 
his  pal;^  Miss  Happy  of  the  dance  hall;  The 
Cushion's  Kid,  her  boy;  I.arry  Donovan,  a 
guard:  Spanish  Mickey,  pambler;  Rita,  his  girl; 
.-^be  Ritter,  a  lawyer;  Tom  Creedon,  a  politi- 
cian; the  Warden. 

The  Plot:  The  Cushion's  Kid  has  been  convicted 
of  a  murder  which  was  done  by  one  of  his 
pals.  Refusing  to  "  snitch  "  he  is  in  eminent 
danger  of  being  hanged.  The  lawyers  failing 
to  get  him  off.  Miss  Happy  appeals  to  I'o'ton 
Blackie  to  get  him  out.  RIackie  goes  to  Folsom 
prison  and  arranges  with  I  arry  Donovan  a 
guard,  to  sl-p  some  nitroglycerine,  a  rone,  file 
and  revolver  into  the  Kid's  cell  "  The  Count." 
a  gO;between.  lets  the  cat  out  of  the  bag  to 
Spanish  ilickey,  a  gambler,  who  wishes  to 
square  his  place  with  the  authorities  since  he 


AID  THAT  COUNTS 

THE  following  expression  from  Ham- 
ilton Thompson  of  Fox  Film  Cor- 
poration   to    the    editor    of  the 
recently  incorporated  Fiction  Mart 
Department  of  the  NEWS,  indicates  the 
value  which  is  placed  on  this  department 
by  the  various  producing  companies: 

"  It  seems  to  me  that  the  MOTION 
PICTURE  NEWS  and  yourself  have  hit 
upon  a  most  practical  idea  in  the  new  Fic- 
tion Mart  Department.  Weekly  reviews  of 
fiction  available  for  motion  picture  use,  care- 
fully culled  and  sorted  from  the  great  mass 
of  literary  productions,  cannot  help  but 
prove  a  great  aid  to  the  producer. 

"  You  have  our  every  best  wish  for  the 
continued  success  of  this  department,  which 
has  been  so  auspiciously  started." 


has  been  accused  of  demoralizing  the  prison 
guards.  He  "  snitches  "  and  the  warden  dis- 
covers the  plant  in  the  Kid's  cell.  Spanish 
Mickey  arranges  that  the  warden  shall  conceal 
six  guards  in  his  card  room  to  seize  Boston 
Blackie  when  he  arrives  to  meet  the  Kid. 
Rita,  .^'panish  Mickey's  girl,  disgusted  with  his 
perfidy  toward  the  underworld,  goes  to  meet 
Boston  Blackie  and  warn  him.  She  admires 
Blackie  for  the  record  he  has  made  and  for 
his  reputation  as  a  "  square  guy."  Blackie  ap- 
peals to  Abe  Ritter,  a  lawyer,  to  get  Tom 
Creedon,  eminent  politician,  to  intercede  with 
the  governor  but  fails  to  carry  his  point.  Rita 
offers  to  do  what  she  can  to  save  the  Kid  if 
Blackie  will  make  her  his  girl.  He  refuses  and 
she  goes  to  Creedon,  who  has  formerly  made 
love  to  her,  and  offers  to  sacrifice  herself  for 
his  influence  with  the  governor.  Creedon  in- 
tercedes and  the  Cushion's  Kid  is  saved,  evi- 
dence coming  to  light  which  proves  that  he  is 
innocent  of  the  particular  crime. 
Locale:  California. 

Picture  Hii/h  Lights:  Prison  scenes;  the  commu- 
tation of  sentence. 

*      *  * 

"  The  Substitute  Millionaire  " 
By  Hulburt  Footner 

Character  of  Story:  Melodrama. 

Theme:    Tracking  a  clever"  crook. 

Characters:  Jack  Xorman.  a  lucky  young  man; 
Kate  Storer,  the  only  girl;  Mariam  Culbreth, 
adventuress;  Harmon  Evers,  theatrical  cos- 
tumer;  Bobo,  the  substitute  millionaire;  Mrs. 
Anson  Cleaver,  society  woman ;  Walter  Dela- 
mare,  banker;  detectives,  messengers,  etc. 

The  Plot:  Jack  Norman,  who  is  a  bookkeeper  in 
a  sash  and  door  factory  at  twelve  dollars  a 
week,  quarrels  with  his  employer  and  is  dis- 
charged. The  same  day  he  receives  a  letter 
from  Walter  Delamare,  head  of  the  National 
New  York  Bank,  asking  him  to  call.  He  calls 
and  learns  that  he  is  the  sole  heir  of  Silas 
Clyde,  eccentric  millionaire,  who  has  recently 
been  murdered  by  an  anarchist,  and  whose  will 
provides  that  all  of  his  money,  producing  an 
income  of  about  thirty  millions  a  year,  shall  go 
to  Jack  Norman,  the  son  of  his  boyhood  sweet- 
heart. Norman  discovers  that  the  millionaire 
had  a  shabby  suite  at  the  Hotel  Madagasc,-\r 
(which  he  owned^  with  a  secret  passageway  to 
the  house  next  door,  apparently  al  a-'do  ed, 
but  really  the  dwelling  pi  ce  of  the  old  man. 
Papers  d  scovered  here  inform  Jack  that  the 
old  man  was  threatened  by  anarchists  and  that 
when  they  demanded  money  he  refused  —  a 
refusal  which  led  to  his  murder.  Jack  is  now 
threatened  with  the  same  fate  by  a  mysterious 
band  called  "  The  Red  Gang"  T'p  rl  't'  rmi->ps 
to  run  this  gang  to  earth  and  hand  them  over 
to  justice.     By  accident  he  encounters  a  fam- 


ished actor  and  employs  him  to  play  the  part 

of  the  newly  made  millionaire,  while  he  him- 
self poses  as  "  Jack  Robinson."  the  millionaire's 
secretary.  From  this  point  on  the  story  moves 
rapidly,  with  many  a  complication  in  the  plot. 
Mariam  Culbreth,  adventuress,  in  league  with 
the  villain,  strives  to  marry  the  actor  Bobo 
iinder  the  impression  that  he  is  the  real  mil- 
lionaire. She  finally  succeeds  in  this  design, 
Kate  Storer,  formerly  stenographer  and  now 
ostensibly  |)roprietress  of  a  boarding  house,  is 
pressed  into  service  by  Jack  to  help  him  solve 
the  mystery.  Jack  pursues  his  quest  in  dis- 
guises furnished  by  a  theatrical  costumer,  who 
afterward  turns  out  to  he  the  villain  himself. 
There  is  no  "red  gang."  Harmon  Evers  has 
evolved  a  clever  scheme  for  blackmailing  the 
wealthy.  He  first  threatens  them  and  then 
otters  them  the  protection  of  his  own  private 
detective  bureau  at  so  many  hundreds  a  month. 
He  employs  many  p.>ople --  most  of  whom  do 
not  know  the  real  nature  of  the  business  in 
which  they  are  engaged.  In  one  or  two  in- 
stances he  has  been  forc(d  to  make  good  on  his 
threats  and  murder  his  victims.  In  spite  of  his 
subtle  methods  he  is  eventually  trapiicd  by  Jack 
and  Kate. 

Locale:    New  York;  exteriors  and  interiors. 

Picture  Hit/hliphts:  Many  dramatic,  or  rather, 
nielodramatic  situations;  plenty  of  action;  love- 
interest.  ' 

"  Smiles  " 
By  Eliot  H.  Robinson 

Character  of  Story:  Love  story  in  moonshine 
country. 

Theme:    Love  and  adventure. 

Characters:  "  Smiles,"  a  rose  of  the  Cumber- 
lands;  Big  Jerry,  her  "  granddaddy;  "  Judd 
Amos,  young  moonshiner,  in  love  with  Smil  s; 
Donald  Macdonald,  surgeon;  Miss  Merriman| 
a  trained  nurse;  Lou,  Jud  I's  little  sister; 
Marion  Treville,  society  girl.  .Macdonald's 
fiancee;  The  Rev.  Talmadge,  a  mountain  min- 
ister. 

The  Plot:  Donald  Macdonald.  while  hunting  in 
the  Cumberlands.  stumbles  on  an  isolated  cabin 
and  in  opening  the  door  startl  s  "  Smiles  "  a 
beautiful  girl  of  fifteen,  so  that  she  spills  hot 
broth  on  her  foot  and  burns  it.  He  bandages 
it  and  IS  invited  to  stay  to  su])p<  r.  Out  of  this 
incipient  grows  a  deep  friendship  l  etween  him- 
self, Smiles  and  her  grandfather  whieli  rouses 
the  jealousy  of  Judd  Amos  who  warns  Dr. 
Macdonald  that  he  is  not  v  anted  there.  Mac- 
donald 1  ays  no  attfntion  to  th  warning  and 
Amos  attempts  to  shoot  him.  In  the  course  of 
Macdonald's  visit  Smiles  develops  an  ambition 
to  become  a  trained  nurse  and  makes  sweet 
grass  baskets  to  sell  in  order  to  earn  money  to 
buy  books  and  educate  herself.  Dr.  Macdonald,. 
on  his  return  to  Boston,  sends  her  books  of 
his  choosing  and  buys  her  baskets  through  the 
local  storekeeper  in  the  mounta'n  village.  A 
year  later  he  returns  on  a  vacation  and  while 
in  the  mounta  ns  stun-bles  on  a  still  conducted 
by  Judd.  Judd,  who  is  madly  jealous  of  Smiles, 
attacks  him  and  they  fight  it  out.  Dr.  Mac- 
donald giving  Judd  a  sound  thrashing.  In  re- 
venge Judd  seeks  to  shoot  him  but  only  suc- 
ceeds in  killini;  h  s  dog.  Dr.  Macdonald  returns 
to  I'oston.  Judd's  little  sister  is  very  ill  and 
the  locil  doctor  can  do  nothing  for  her.  Smiles 
wishes  to  send  for  Macdonald  but  Judd  refuses 
to  give  his  consent.  Finally  Smiles  telegraphs 
on  her  own  a.cnunt.  Dr.  Macdonald  comes, 
bringing  a  trained  nurse,  and  ptUoiiiis  a  mar- 
velous operation,  removing  a  tumor  from  the 
child's  brain  and  saving  her  life.  Old  Jerry 
dies  of  heart  trouble,  appointing  Macdonald 
guardian  to  Smiles.  Smiles  comes  to  Boston 
and  then  becomes  a  trained  nurse.  Marion 
Treville  jilts  Macdonald  and  he  then  discovers 
thit  it  was  Smiles  whom  he  loved  all  along. 
Much  of  the  strength  of  this  story  lies  in  the 
lovable  character  of  the  girl  lead.  There  is 
sufficient  action  so  that  the  story  does  not  drag 
at  any  point  and  the  growing  love  interest  is 
handled  very  well. 

Locale:  Cumberland  mountains  and  Boston  hos- 
pital. 

Picture  Highlights :  Several  good  dramatic  sit- 
uations, especially  in  the  operation  under  the 
unfavorable  conditions  obtaining  in  the  moun- 
tain cabin  and  Smiles  first  effort  at  nursing. 


3294  Motion    Picture  News 

Good  Fiction  Suitable  For  Film  Production 


"  The  Creed  of  Her  Father  " 
By  Van  Zandt  Wheeler 

Character  of  Story:  Expository. 
Theme:    Equality  of  the  sexes. 

Characters:      Laola    Howard,    perfect    not  only 
physically    but    mentally    as    well,    highly  edu- 
cated, with  a  keen,  analytical  mind,  an  accom- 
plished   sportswoman,    a    social    triumph,  pos- 
sessing, in  short,  the  virtues  of  Venus,  Diana 
and  Minerva;  Dr.  Jefferson  Howard,  her  father, 
a  famous  alienist,  whose  chief  interest  lies  in 
rearing  his  daughter  according  to  his  ideals  and 
theories;      Huntleigh      Mainstram,  successful 
young  lawyer,  suave,  polished,  a  broad  minded 
and  liberal  man  of  the  world;  John  Hart,  [irac- 
tical    business    man;    Judy    Pi  ingle,  unlettered 
girl  of  the  Maine   fisherfolk;  Jed  Rambo,  her 
lover;  Several  friends  of  Dr.  lloward's,  natives 
of  the  Maine  coast,  and  others. 
Plot:     Laola,  who  has  never  known  her  mother, 
tjegs  her  father  to  break  his  marked  silence  re- 
garding her,  and  to  tell  her  the  story  of  their 
marriage.    As  she  is  now  i8  years  of  age.  he 
consents.    While  ship's  doctor  of  the  Carpathian, 
Dr.  Howard  went  ashore  with  a  party  at  a  port 
not    far    from   the    Russian    border.      He  hap- 
pened   to    meet    Paul    M  ishelovitch,    a  former 
classmate,    who    asked    him,    as    a  fraternity 
brother,  to  aid  in  the  rescue  of  his  sister,  who 
was  about  to  be  arrested  and  sent  to  Siberia  on 
a  false  charge  of  plotting  against  the  govern- 
ment.    Howard,  rather  unwillingly,  arranged  a 
plan  whereby  the  sister,   Paula,   was  to  return 
to  the  Carpathian  with  the  American  party,  pre- 
tending  to   be    one    of   them.     The    ship  had 
hardly  cleared  port,  vi'hen  Howard  found  that 
they  were  being  followed  by  a  Russian  cutter. 
He  told  the  captain   his   suspicions  as   to  the 
reasons   for   this,    and   the   captain   refused  to 
allow    Paula   to    remain    under   his  protection, 
fearing    international    complications.      At  this 
moment  Paula  herself  approached,  threw  back 
her  veil,  disclosing  her  great  beauty,  and  de- 
clared   that    she    would    never    leave   the  ship 
alive.     Howard,  on  the  impulse  of  the  moment, 
offered   her   his   hand   in   marriage,  explaiviing 
that  this  would  make  her  an  American  citizen 
and  free  her  from  the  power  of  the  Russians. 
She  accepted  and,  as  the  cutter  drew  rapidly 
nearer,   the  chaplain   performed   the  ceremony, 
finishing  just  as  the    Russian   officers  boarded 
^he  ship.     The  romance  ended  in  perfect  hap- 
piness, which  lasted  until  Paula's  death.  Laola 
realizes  that  she  has  the  romantic  impulses  of 
her  mother,  combined  with  the  keen  mentality 
of  her  father.    She  meets  Huntleigh  Mainstram, 
whom  her  father  invites  to  visit  them  at  their 
summer  home  in   Maine,  falls  deeply  in  love, 
and  promises  to  marry  him.  with  her  father's 
consent.     The  two  are  caught  in  a  storm  which 
wrecks  their  boat,  and  barely  succeed  in  swim- 
ming to  shore.     They  are  forced  to  spend  the 
night  in  a  lonely  cabin,  and  Laola  submits  to 
Mainstram's  wishes.    When  Dr.  Howard  learns 
of  the  affair,  he  refuses  to  allow  the  marriage 
to  take  place,   on   the  ground   that  !\Iainstram 
lias  proven  himself  unworthy  and  that  in  later 
years  Laola  might  feel  that  he  had  married  her 
■out  of  pity.    Seven  years  later  she  meets  Main- 
stram again  at  a  huge  ball  and  rea'izes  that  her 
love   for  him   is  entirely   gone   ;ind  that  John 
Hart  is  the  man  she  really  cares  for.    .'Xs  she  is 
afraid  to  risk  losing  his  love  by  telling  him  of 
the  past  incident,  and  as  her  father  declines  to 
consent  to  her  marrying  him  without  doing  so, 
she  decides  never  to  marry.     Finally,  in  des- 
peration.   Hart   persuades   Howard   to  tell  him 
the  real  reason  for  Laola's  behavior,  and,  when 
he  does  so.  Hart  declares  that  it  matters  not  at 
all,  thereby  vindicating  Howard's  theories. 
'Locale:    New  York  City  and  the  Maine  coast. 
High  Lights:    The  doctor's  story  of  his  romantic 
marriage    would    make    an    excellent  flashback, 
full  of  suspense  and  action,  with  the  ceremony 
taking  place  on  shipboard  while  the  cutter  ap- 
proached to  take  away  the  bride.     Also  a  ship- 
wreck and  ballroom  scene. 

*      *  * 

"  The  Bartlett  Mystery  " 
By  Louis  Tracy 

Character  of  Story:  Mystery. 

Theme:  Discovering  the  true  identity  of  Wini- 
fred Bartlett. 

Characters:  Winifred  Bartlett.  the  girl;  Rex  Car- 
shaw,  handsome  young  millionaire;  Mrs.  Car- 
shaw.  h'ls  mother:  Rachel  Craik.  Winifred's  sup- 
posed aunt;  William  Meiklejohn,  a  wealthy 
senator;  Mr.  and  Mrs.  Ronald  Tower,  members 
of  the  smart  set:  Detective,  Inspector  Clancy: 
Chief  Steingall;  Ralph  Voles,  villain;  Mick  the 
Wolf,  his  accomplice;  Fowie,  third  crook. 


'Lhe  Plot:  Winifred  Bartlett  is  working  in  a  book 
binding  factory,  and  is  suddenly  sent  for  by  the 
police  to  be  questioned  about  the  murder  of 
Ronald  Tower,  who  was  killed  while  on  his  way 
to  a  friend's  yacht  in  the  Hudson  river.  She 
k'^ows  absolutely  nothing  of  the  affair,  and  is 
even  more  surpristd  when  she  learns  that  her 
aunt  has  lieen  taken  into  custody  for  the  same 
reason.  Then  'lower  turns  up  alive,  and  at 
Senator  Meiklejohn  s  request  refuses  to  prose- 
cute the  case.  But  Winifred,  in  whom  Rex 
Carshaw  has  become  intensely  interested,  is 
taken  to  Bridgeport,  Conn.,  en  route  for  de- 
]  ortation  from  the  Un.ted  States,  as  Carshaw 
learns  with  the  aid  of  the  detective  bureau. 
Carshaw  follows  in  his  speedster,  and  after  a 
smashup,  rushes  Winifred  back  to  New  York. 
While  seeking  employment  she  is  again  ab- 
ducted, and  rescued  with  much  difficulty;  the 
mystery  surrounding  her  is  satisfactorily 
cleared  up,  and  she  is  happily  married  to  Rex, 
having  been  proved  of  excellent  birth  and  the 
heiress  to  a  fortune. 

Locale:    In  and  near  Xew  York. 

Picture  Lligh  Lights:  Plenty  of  action  and  melo- 
drama. 


"  The  Honorable  Gentleman  " 
By  Achmed  Abdullah 

Character  of  Story:    Stories  of  Chinatown. 
Theme:    Oriental  psychology. 

Characters :  Tsing  Yu-ch'ing;  Minnie  Levinsky, 
a  daughter  of  Pell  street;  Widow  Levinsky,  her 
mother;  Dr.  Travers  Ilardwick,  eye  specialist; 
Tsing  Yat,  head  of  the  Tsing  Clan. 

The  Plot:  These  are  stories  of  Pell  street.  New 
York,  analagous  to  the  stories  of  the  Limehouse 
district  in  London  which  appear  in  Thomas 
Burke's  "  Limehouse  Nights  "  and  from  which 
(Griffith  made  his  "  Broken  Blossoms."  The 
first  story  in  the  series  deals  with  the  love  of 
Tsing  Yu-ch'ing  for  Minnie  Levinsky;  a  blind 
white  girl  of  the  Pell  street  district.  Encour- 
aged by  her  mother  Tsing  tells  her  the  legends 
of  China  and  recites  for  her  the  poetry  of  his 
native  land.  Minnie,  naturally,  falls  in  love 
with  the  voice  of  the  only  man  whom  she  has 
ever  known  and  the  two  are  married.  Minnie 
is  consumed  with  a  desire  to  see  her  husband 
because  — "  I  know  you  are  beautiful,  best  be- 
loved in  all  the  world."  But  Tsing  is  not 
beautiful.  And  he  knows  that  one  sight  of  his 
ugly  yellow  face  would  break  her  heart.  And 
then  comes  Dr.  Travers  Hardwick,  friend  of 
Tsing's  Harvard  days,  and  offers  to  restore 
the  eyesight  of  Tsing's  wife.  Tsing  cannot 
refuse  his  aid.  Yet  he  knows  that  this  will 
mean  the  end  of  his  own  happiness  and  the 
happiness  of  his  wife.  .\nd  so,  after  talking 
with  the  head  of  his  clan,  he  decides  that  it 
is  his  duty  as  "  an  honorable  gentleman  "  to 
spare  his  wife  this  unhai  piness,  to  make  her 
love  eternal,  and  to  take  upon  his  own  shoulders 
the  burden  of  loneliness  for  the  rest  of  his 
life.  And  so,  the  night  before  the  operation, 
he  pours  in  his  wife's  tea  an  insid'ous  Oriental 
poison  which  defies  detection  at  the  hands  of 
the  Occidental  police,  and  for  this  reason  they 
carved  upon  his  funeral  arch  in  Canton,  long 
after  the  memory  of  Minnie  Levinsky  had  faded 
in  Pell  street,  a  certain  Mandarin  ideogranh 
which  read:  "Tsing  Yu-ch'ing  was  a  wise 
man.    Through  death  did  he  make  love  eternal." 

Locale:    Pell  street.  Chinatown,  New  York. 

Picture  High  Lights:  The  wedding;  the  arrival 
of  the  eye  doctor:  the  conference  which  ends 
in  the  decision  to  "  make  love  eternal." 

"  One  Woman's  Story  " 
By  Carolyn  Beecher 

Character  of  Story:    Drama  of  married  life. 
Theme:  Jealousy. 

Characters:  Margaret  Drayton,  an  individualist: 
Robert  Drayton,  a  lawyer,  her  husband;  Tod 
Freeman,  a  millionaire;  Plolland  Lansing,  a  rich 
young  woman;  Harper  Carleton,  a  bachelor; 
Phylb's  Lawson,  a  divorcee. 

The  Plot:  Margaret  Drayton  marries  a  strug- 
gling young  lawyer.  She  finds  it  difficult  to  be 
happy  in  the  circumstances  in  which  they  are 
forced  to  live  and  complains  that  he  does  not 
get  on  fast  enough.  Robert  Drayton,  the  hus- 
band devotes  himself  to  his  work  and  secures 
for  a  client  a  rich  young  woman  named  Hol- 
land Lansing.  His  association  with  Miss  Lan- 
sing makes  his  wife  furiously  jealous  and  she 
accepts  attentions  from  Tod  Freeman,  a  former 
suitor,  though  nothing  serious  comes  of  this. 
In  spite  of  the  birth  of  two  children.  Bruce 
and  Betty,  the  husband  and  wife  grow  further 
and  further  apart.     Robert  is  seldom  home  ex- 


cept when  they  are  entertaining  and  is  much 
in  the  company  of  Miss  Holland.  Tod  Free- 
man and  Miss  Holland  are  married,  but  by  tbia 
time  another  woman,  Phyllis  Lawson,  has  be- 
come a  client  of  Robert's,  and  Margaret's  jeal- 
ousy is  directed  toward  her.  Robert  does  not 
talk  over  his  business  with  his  wife  and  when 
she  endeavors  to  amuse  herself  with  music  —  for 
which  she  has  a  fine  talent  —  he  objects  to  her 
performing  in  public.  In  his  opinion  a  woman's 
place  is  in  the  home.  Margaret  resents  this  and 
especially  as  she  learns  that  Uer  husband  has 
encouraged  Mrs.  Lawson  to  take  up  writing  as 
a  profession  and  that  he  follows  her  work  with 
much  interest.  Margaret  1  egins  to  spy  upon 
her  husband  and  he  catches  her,  which  widens 
the  rift  between  them.  Margaret  secretly  pre- 
pares to  make  a  career  for  herself  as  a  pianist, 
and  receives  a  flattering  offer  from  a  maestro. 
She  has  made  up  her  mind  to  accent  this  when 
she  enters  her  husband's  office  suddenly  and 
finds  Phyllis  Lawson  there  holding  his  ha^ds. 
She  rushes  home  and  accepts  the  offer.  Before 
an  answer  arrives  their  son  is  suddenly  stricken 
with  heart  trouble  and  dies.  Margaret  is  in- 
consolable and  Robert  receives  the  letter  from 
the  musician  asking  Margaret  to  come  on  to 
Xew  ^'ork  at  once.  The  doctor  urges  the  hus- 
liand  to  do  something  to  rouse  her.  In  the  talk 
which  follows.  Margaret  unburdtns  herself  of 
all  of  her  jealous  fears  and  explanations  follow, 
the  two  being  drawn  together  again  through 
their  mutual  sorrow  over  the  death  of  their 
son. 

Locale:    A  small  city  in  California. 

Picture  High  Lights:  Domestic  quarrels;  tourt 
scenes;  masouerade  ball:  emotional  scenes  fol- 
lowing discovery  of  Mrs.  Lawson  in  office; 
death  of  Bruce;  reconciliation. 

*     *  * 

"A  Woman's  Man  " 
By  Marjorie  Patterson 

Character  of  Story:    French  society  drama. 

Theme:     Sex;  artistic  temperament. 

Characters:  Armand  de  Vaucourt,  author;  Ber- 
nadette  de  \'aucourt,  his  wife;  Madame  de 
\  aucourt,  his  mother;  Jacques  Colbert,  novel- 
ist and  publisher;  Marie-Therese,  Colbert's 
wife;  Ernest  Bonnet,  his  friend;  Luce,  Bon- 
net's daughter;  Princess  Roumistorf,  poetess, 
and  Armand's  employer.  Monsieur  de  Kerlavoz. 

The  Plot:  This  is  the  story  of  a  "  woman's 
man  "  whose  affairs  of  the  heart  eclipsed  in 
his  own  mind  the  call  of  his  art  and  the  entire 
story  centers  around  his  weakness  in  this  re- 
spect. He  has  only  two  major  liasons,  but 
these  are  sufficient  to  ruin  his  career  from  a 
literary  point  of  view  although  he  has  achieved 
a  certain  fame  in  his  early  efforts.  Armand 
de  Vaucourt  comes  to  Paris  from  the  provinces, 
leaving  his  financee  behind.  He  falls  in  love 
with  Marie-Therese,  the  wife  of  his  publisher 
but  no  uncertain  reputation.  Through  her  he 
secures  a  position  as  secretary  to  the  rich 
Princess  Roumistorf,  who  helps  to  make  him 
known  in  literary  circles.  An  affair  develops 
between  de  \'aucourt  and  Madame  Col- 
bert which  results  in  a  duel  between  Armand 
and  —  not  her  husband  —  but  another  lover. 
Monsieur  de  Kerlavoz.  Armand  wounds  his 
opponent  but  afterward  learns  that  his  enemy 
did  not  shoot  at  him.  Armand  is  meanwhile 
married  and  continues  his  affair  with  the  Col- 
bert woman  who  has  the  effect  of  paralyzing 
his  genius  and  who  teaches  him  to  resort  to 
opium  and  other  drugs  and  thus  whip  up  his 
dying  inspiration.  Armand  now  breaks  off  with 
Madame  Colbert  to  begin  another  affair  with 
Luce,  the  daughter  of  his  boyhood  friend.  He 
leaves  his  wife.  The  wife  dies,  leaving  a  little 
daughter  and  he  discovers  that  this  child  has 
been  adopted  to  cheer  her  loneliness.  He  is 
stricken  \vith  remorse  and  realizes  for  the  first 
time  that  he  was  in  love  with  his  wife  and  did 
not  know  it.  An  unsatisfactory  story  as  it 
stands  but  one  which  could  form  the  basis  for 
a  more  striking  exemplification  of  the  same 
theme. 

Locale:    French  provinces  and  Paris. 

Picture  High  Lights:  The  duel;  de  Vaucourt's 
meeting  with  Madame  Colbert  when  she  has 
grown  old  and  ugly:  emotional  scenes. 


STRONGER  STORIES 


The  public  wishes  them.  The 
Fiction  Mart  is  aiding  the 
producer  to  find  them. 


November  i ,  i 9  i  p 
iiiiir  i  iiiiiiiilUlllllliliillllUli^^ 


jmillllllllllllllllllllllln 


IIIUiilllllMIIIIII 


3295 


Live  News  from  the  Producers 


iiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiJiiiiiiiiiiiiiiiiiiiiiiiiiiim^ 


Efficient  Branch  Establishment 


I'eggy  Hyland  is  star  in  "A  Girl  in  Bohemia,"  a 
W'm.  Kox  release. 

National    Catholic    Council  Will 
Show  Films  on  Camionettes 

Camioiieties  service  is  to  feature  the 
showing  ot  Famous  Players-Lasky  Cor- 
poration films,  according  to  plans  which 
are  now  being  outlined  by  the  National 
•Catholic  War  Council  for  its  Civic  Edu- 
cation campaign.  In  order  that  its  program 
•of  instilling  a  fuller  comprehension  of 
democracy,  of  vocational  guidance  and  of 
an  appreciation  of  industrial  opportunities 
may  cover  the  country  as  completely  as 
possible,  the  Council  is  laying  plans  lor 
the  utilization  of  this  wartime  device  in 
furthering  its  reconstruction  program. 

The  final  decision  to  employ  camionette 
-service  awaits  only  the  consummation  of  a 
few  details.  Personal  investigation  it  is 
said,  is  to  be  made  of  the  Pennsylvania 
■coal  mines  and  of  other  sparsely  settled 
sections  of  the  countrj-  so  as  to  ascertain 
■the  equipment  that  will  be  necessary  to 
present  an  adequate  educational  program. 
If  these  details  are  satisfactorily  arranged 
the  Council  will,  in  all  probability,  establish 
the  service  under  the  guidance  of  com- 
petent drivers  and  lecturers.  Apparatus 
necessary  for  a  motion  picture  show  will 
be  mounted,  according  to  reports  on  a 
motor  truck  in  a  manner '  similar  to  the 
Camionette  service  used  in  providing 
pictures  for  the  doughboys  overseas. 


Cast    for    Constance  Talmadge's 
Next  is  Chosen 

"At  The  Barn  "  the  third  Constance  Tal- 
madge  First  >3'ational,  is  now  fully  cast, 
and  Constance  Talmadge  has  Conway 
Tearlc,  Reginald  Mason,  George  Fawcett, 
Templer  Saxe,  William  Fredericks,  and 
Tom  Cameron  in  her  support. 


\\  ilhiii  I-'ive  Da\ s  From  Time  of  Deal 
Robertson-Cole  has  Twenty- 
Six  Exchanges  Oi)erating 

A  icmarkable  record  in  eliicicncy  was 
shown  by  the  Kobcrlson-Colc  organi- 
zation in  the  complete  establishment  of 
'wenty-si.x  branch  offices  throughout  the 
I  nited  States  for  the  purpose  of  distribu- 
tion in  less  than  a  week  after  the  signing 
of  the  contracts  had  made  this  possible. 
On  October  7ih  the  final  papers  were 
signed,  leaving  Kobcrtson-Colc  for  the  mo- 
inent  only  without  representation.  With 
the  use  of  the  telegraph  and  long  distance 
telephone  negotiations  were  commenced 
with  the  most  competent  exchange  men  in 
the  country  and  at  midnight  on  October 
12ih,  Robertson-Cole  Exchanges  were 
opening  in  every  center  in  the  country,  with 
a  full  executive,  clerical  and  sales  staff. 

The  close  of  the  first  week,  October  18th, 
found  the  Robertson-Cole  Exchange  s>  stem 
in  full  sway,  increased  bookings  being  re- 
ported everywhere,  and  business  being  con- 
ducted with  the  smoothness  of  an  organiza- 
tion 20  years  old.  In  fact,  one  of  the  re- 
markable features  of'  the  inauguration  of 
the  new  system  was  the  almost  immediate 
increase  in  bookings  in  certain  centres. 

The  credit  for  the  achievement  must  go  to 
A.  S.  Kirkpatrick,  Vice-President  and  Gen- 
eral Manager  of  the  Robertson-Cole  Dis- 
tributing Corporation.  He  is  one  of  the 
best  known  men  in  the  distributing  end  of 
the   industr>-  and   his   wide  acquaintance 


throughout  the  country  enabled  Iiini  to 
reach  out  with  intelligent  direction  and 
quickly  and  effectively  organize  his  staff 
with  tried  and  trusted  men. 

Xot  a  break  occurred  in  the  schedule  of 
releases  of  cither  the  features,  specials  or 
comedies,  and  not  a  hitch  came  in  the  phys- 
ical service  of  distribution.  The  lithograph 
and  paper  service,  Press  books  and  exploi- 
tation helps,  never  missed  an  issue.  When 
the  change-over  was  an  accomplished  fact, 
Mr.  Kirkpatrick  expressed  himself  as  im- 
mensely pleased  with  the  operation  and 
confident  that  it  was  on  an  ample  and  effi- 
cient working  basis. 

The  situation  was  of  course  helped  by 
the  fact  that  coincident  with  the  opening 
of  their  own  branch  offices,  Robertson-Cole 
announced  the  purchase  of  several  big  spe- 
cials, notably,  "  The  Broken  Butterfly,"  a 
Maurice  Tourneur  production,  and  the  six 
big  Lew  Cody  specials  being  produced  by 
L.  J.  Gasnier.  This  gave  the  new  organi- 
zation important  plays  to  work  on  at  once 
and  gave  representatives  an  immediate  wel- 
come to  the  offices  of  the  largest  first  run 
exhibits  in  the  country. 

Results  on  both  these  big  specials  came 
in  immediately  as  well  as  a  demand  for 
information  as  to  productions  of  a  like 
nature  which  it  was  believed  would  soon  be 
under  the  Robertson-Cole  banner.  Nego- 
tiations for  several  exceptionally  high-class 
productions  are  under  way  and  several  im- 
portant announcements  in  this  connection 
are  expected  shortly. 


Big  Producti ons Hurt  by  Cutti ng 


First  Run  Exhibitors  Charged  With 
Ruining  Big  Pictures  Through 
Careless  Cutting  of  Film 

ONE  of  the  most  serious  evils  with 
which  producers  of  big  feature 
productions  have  to  contend  at  the  present 
time,  is  the  careless  cutting  of  their  film 
by  first  run  exhibitors  to  meet  the  cut  and 
dried  requirements  of  their  show  sched- 
ules," asserts  Billy  Shea,  head  cutter  for 
the  Anita  Stewart  Productions,  and  the 
Mildred  Harris  Chaplin  productions. 

"A  great  many  splendid  productions  on 
their  first  runs  have  been  literally  ruined 
by  such  methods,  and  enormous  losses 
inflicted  on  the  producers  because  in  the 
matter  of  special  productions,  the  smaller 
exhibitor  usually  bases  his  bookings  on  the 
first  run  showings.  .'Xnd  it's  a  cinch  he 
won't  book  a  film  which  has  invited  pub- 
lic and  press  criticism  through  wretched 
cutting. 

"  The  eternal  cry  of  some  exhibitors 
seems  to  be,  '  More  shows,  more  shows. 
Never  mind  how  good  or  bad  the  show  is, 
get  them  in  and  get  them  out  as  quickly 
as  possible.'    If  an  exhibitor  is  accustomed 


to  allowing  60  minutes  for  his  feature, 
then  it  has  to  be  cut  to  that  time  no  matter 
how  meritorious  it  may  be  or  how  freed 
from  paddling.  This  is  about  as  ridiculous 
as  a  legitimate  manager  cutting  a  four-act 
drama  down  to  three,  because  he  insists 
that  his  show  shall  start  and  finish  at  a 
stated  time.  But  this  much  may  be  said  in 
favor  of  the  legitimate  manager  who  cuts 
his  show,  if  indeed  he  ever  does.  His 
■notive  in  any  case  is  to  accommodate  his 
patrons  in  the  matter  of  catching  trains  or 
trolleys,  whereas  the  motive  of  most  ex- 
hibitors in  cutting  film  is  to  increase  the 
number  of  shows  in  order  to  swell  his 
receipts.  It  matters  not  to  him  that  any 
increase  he  gains  by  this  means  is  taken 
out  of  the  producer  many  times  over. 

"  Now  please  don't  think  that  I  put  my- 
self up  as  an  infallible  judge  as  to  how 
film  should  be  cut.  But  I  have  devoted  a 
good  many  years  of  my  life  to  scientific 
cutting,  and  I  certainly  don't  believe  the 
exhibitor  is  qualified  to  scissors-censor  the 
celluloid  before  the  audience,  who  pays  the 
full  amount  of  adinission  to  see  the  full 
amount  of  picture,  has  had  a  chance  to 
pass  upon  it." 


3296 


Motion   Picture  News 


Big  Picture  For 

]\Iaurice    Tourneur's    "  The  Broken 

I>utterfly  "  Said  to  Be  Greatest  Pro- 
duction He  Ever  Turned  Out 
T  X  keeping  with  the  announcement  of 
Robertson-Cole  of  a  broad  schedule 
of  motion  picture  productions  second  to 
none  in  the  market  it  is  announced  that 
they  have  purchased  the  great  Maurice 
Tourncur  special  "  The  Broken  Butterfly." 
It  is  declared  by  officials  of  Robertson- 
Cole  and  by  others  who  have  seen  the  first 
showing  of  this  gigantic  art  production 
that  it  ranks  as  one  of  the  finest  pieces  of 
work  ever  accomplished  by  Mr.  Tourneur 
and  this  r^ssurance  means  that  it  must  be 
a  really  gicat  picture. 

All  of  the  artistic  genius  and  the  sense 
01  diamatic  values  of  Mr.  Tourneur  have 
gone  into  the  picture.  According  to  offi- 
cials of  Robertson-Cole  it  is  almost  use- 
less to  say  more  about  the  artistic  quality 
of  the  picture  beyond  the  fact  that  it  is 
the  best  ht  lias  ever  accomplished.  The 
director  is  proud  of  the  work  himself  and 
is  eagerly  awaiting  the  pulilic  decision  on  it. 

The  title  implies  something  of  the  power 
of  pathc'S  and  drama  in  the  plot.  The 
butterfly  type  is  known  in  a  pathetic  sense 
to  everyone  and  Mr.  Tourneur's  presenta- 
tion of  the  beautiful  but  fragile  type  of 
womanhood  broken  on  the  sharp  edges 
of  life's  reality  is  said  to  be  a  remark- 
able work.  Depth  of  pathos  and  drama 
is  what  he  has  been  seeking  in  his  recent 
work  and  in  "  The  Broken  Butterfly "  he 
has  fought  it  in  abundant  quantity. 

The  production  was  secured  by  Robert- 
son-Cole at  a  price  w-hich  has  not  been  dis- 
closed but  is  said  to  be  a  record  in  the  in- 
dustry. Many  large  producers  and  dis- 
tributors negotiated  for  the  film  but  with 
the  determination  which  has  characterized 
the  recent  efforts  of  Robertson-Cble,  that 
firm  held  on  and  finally  secured  the  attrac- 
tion. 


Noted  Photoplay  Creator  Comes  to 
New  York  to  Stay  This  Time 
and  Will  Work  in  Newly 
Erected  Studios 
y\T  ITH  no  wide  heralding  such  as  might 
have   preceded   the   arrival   of  so 
prominent  a  figure  of  the  theatre,  David 
Ward  Griffith,  protagonist  of  the  photo- 
play and  creator  of  such  productions  as 
"  The  Birth  of  a  Nation,"  "  Intolerance," 
"  Hearts   of   the   World "   and    "  Broken 
Blossoms,"  has  quietlv  slipped  into  New 
York. 

There  is  more  than  passing  significance 
to  this  event.  Air.  Griffith  does  not  come 
to  New  York  as  a  visitor  this  time.  He 
will  not  hurriedly  "put  on"  a  Griffith 
production  and  as  hurriedly  steal  away  to 
California.  He  comes  to  New  York  to 
stay.  All  his  future  productions  will  be 
made  in  New  York.  He  has  literally  for- 
saken Los  Angeles  for  the  city  where  he 
first  enioyed  the  success  that  since  has 
ripened  into  real  achievement  in  the  world 
of  the  cinema. 


Robertson-Cole 

A  big  campaign  will  be  instituted  im- 
mediately to  acquaint  film  audiences 
throughout  the  country  with  the  purchase 
and  the  knowledge  that  the  picture  will 
soon  be  released.  It  is  expected  that  in 
point  of  first-run  showings  it  will  exceed 
most  of  the  really  big  pictures  of  the  past 
year.  This  seems  certain  from  the  number 
of  inquiries  coming  from  exchanges  as 
soon  as  they  were  notified  of  the  purchase 
and  is  despite  the  fact  that  the  pictuer  will 
be  released  with  but  little  delay. 

A  significant  feature  of  the  deal  is  the 
statement  of  officials  of  Robertson-Cole 
that  the  purchase  is  not  to  be  regarded  as 
exceptional  with  them  because  they  have 
already  negotiated  the  purchase  of  pictures 
close  to  the  same  standard  to  be  shortly 
announced.  They  are  emphatic  in  stating 
that  it  merely  represents  the  general  class 
of  pictures  which  Robertson-Cole  will  in- 
sist on  securing  for  their  clientele. 

"  We  have  kept  faith  with  exhibitors  of 
the  country  during  the  past  year  in  giv- 
ing them  pictures  of  the  Highest  Standard 
of  Excellence,"  said  an  official  of  the  com- 
pany. "  We  have  kept  that  promise  de- 
spite the  fact  that  in  doing  so  we  have 
found  it  necessary  on  more  than  one  oc- 
casion to  lay  on  the  shelf  big  and  expen- 
sive productions  because  they  did  not 
measure  up  to  the  standard. 

"  This  policy  may  appear  expensive  at 
first  sight  and  it  certainly  had  its  hazards, 
but  our  experience  has  convinced  us  that 
it  is  the  sound  policy  to  pursue.  We  will 
take  the  chances  ourselves  and  assume  the 
difficulties  of  the  productions  which  do 
not  meet  our  standard  when  they  are  pro- 
duced. We  intend  to  give  the  exhibitors 
the  sure  things  as  far  as  is  humanly  pos- 
sible and  in  ihe  end  we  know  it  means  for 
us  a  large,  steady  clientele,  a  clientele  that 
relies  on  the  name  of  Robertson-Cole." 


It  was  at  No.  ii  East  14th  Street  where 
D.  W.  Griffith  first  attracted  attention  by 
the  production  he  turned  out  for  the  old 
Biograph  Company.  But  it  is  not  to  East 
14th  Street  that  he  returns.  Out  at 
Orienta  Point,  Mamaroneck,  N.  Y.,  on  the 
estate  of  the  late  Henry  M.  Flagler, 
Standard  Oil  Magnate,  there  has  been 
erected  a  group  of  studio  buildings,  and 
here,  on  a  location  that  cost  nearly  a  mil- 
lion dollars,  the  future  Griffith  produc- 
tions will  be  made. 

What  effect  this  migration  from  the 
Pacific  Coast  by  America's  foremost  mo- 
tion picture  genius  will  have  on  the  cinema 
productions  of  the  future  cannot  be  fore- 
casted at  this  time. 

Mr.  Griffith's  first  operations  at  Ma- 
maroneck will  be  the  production  of  a 
series  of  special  feature  pictures  for  the 
First  National  Exhibitors  Circuit  and  for 
the  United  Artists  Corporation. 

Irene  Boyle,  a  featured  player  with  the  Kalem 
company  before  her  two-year  retir-ement  from 
the  screen,  has  been  engaged  for  the  leading  role 
in  "  Other  !\Ien's  Shoes,"  the  first  picture  which 
Edgar  Lewis  will  make  for  his  own  company. 


A  Press  Showing  of  "The  Sacred 
Flame"  Set  for  Oct.  24 

Officials  of  the  Schomer-Ross  Produc- 
tions, Inc.,  have  completed  arrangements 
and  sent  out  invitations  for  a  special  press 
showing  of  their  new  picture,  "  The  Sacred 
Flame "  w  hich  will  be  given  in  the  Wur- 
litzer  Fine  Arts  Hall,  120-122  West  Forty- 
first  Street  on  Friday,  Oct.  24ih  at 
2:30  P.  M. 

The  producing  company  believes  that  this 
new  picture,  which  was  written  and  pro- 
duced by  Abraham  S.  Schomer,  and  in 
which  Miss  Emily  Stevens  is  starred,  offers 
an  unusual  story  of  life  and  love  which 
will  excel  it  is  said,  anything  that  has 
been  produced  on  the  screen  for  a  long 
time. 

In  Earl  Schenck,  leading  man,  Miss 
Stevens  is  said  to  have  an  able  actor  to 
work  with.  Others  in  the  company  are 
Lionel  Adams,  Maude  Hill,  Muriel 
Ostriche,  the  ingenue  '  of  the  picture, 
Frederic  Clayton,  James  P.  Laffey  and 
little  Violet  Axzel. 

After  the  press  showing  that  has  been 
planned,  E.  S.  Manheimer,  sales  rfepre- 
sentative  of  the  Schomer-Ross  Produc- 
tions, Inc.,  announces  that  he  will  make 
known  the  company's  plans  for  distribu- 
tion of  "  The  Sacred  Flame." 


Authors  of  Constance  Talmadge 
Stories  Get  New  Equipment 

A  complete  "  photoplaywrights'  work- 
shop "  was  installed  last  week  at  the  new 
apartments.  No.  103  East  75th  street.  New 
York  of  John  Emerson  and  Anita  Loos, 
who  are  writing  the  Constance  Talmadge 
stories  for  First  National  Release.  The 
equipment  includes  a  projection  room, 
cutting  apparatus,  extensive  files  to  handle 
the  flood  of  'scripts  which  come  into  the 
authors  from  all  parts  of  the  countr},-,  and 
a  photoplay  reference  library-, —  one  of  the 
largest  of  its  kind,  which  the  writers  have 
collected  during  the  last  eight  years. 

Cleveland  Sales  Manager  for 
United  Artists  Named 

Announcement  was  made  from  the  office 
of  Hiram  Abrams  last  week  that  R.  K. 
Evans  has  been  appointed  Sales  Manager 
of  the  Cleveland  Distributing  Depot  of 
United  Artists  Corporation. 

Mr.  Evans,  for  about  fifteen  years,  was 
closely  identified  with  the  Greenwall-Weis> 
Circuit  of  theatres,  and  managed  the  vari- 
ous houses  of  the  enterprise  throughout 
the  South.  He  also  handled  the  Southern 
distribution  of  many  big  special  produc- 
tions, and  has  at  various  times  managed 
exchanges  in  Chicago,  St.  Louis,  Minne- 
apolis and  New-  Orleans. 


Cathrine  Curtis  Co.  at  Work  on 
New  Western  Feature 

Alfred  Allen,  it  is  announced,  has  been 
engaged  to  appear  in  the  western  produc- 
tion now  being  filmed  by  the  Cathrine  Cur- 
tis Corporation  in  the  wilds  of  the  northern 
part  of  Idaho.  Miss  Curtis  and  her  com- 
pany recently  left  Spokane  and  expect  to 
spend  the  next  month  in  their  present  loca- 
tion filming  the  feature  that  has  been 
started.  The  new  feature  is  a  western 
drama  but  is  as  yet  unnamed. 


Griffith  Here  Ready  to  Produce 


Theatre  Men  Laud 


November   i  ,   I  p  i  p 

Goldwyn  Filming  Plays  by  Pinero 
and  Others 

Goldwyn  Pictures  this  season  include 
among  other  distinguished  subjects  two  by 
the  English  dramatist  to  whom  is  generally 
ascribed  the  resuscitation  of  the  English 
stage  from  the  sloth  of  half-a-cenlury  — 
Sir  Arthur  Wing  Pinero,  who  won  his 
knighthood  as  the  result  of  those  very  serv- 
ices to  English  dramaturgy.  "  The  Gay 
Lord  Qucx  "  and  "  Letty  "  (the  film  version 
is  called  "The  Loves  of  Letty")  arc  the 
two  noted  plays  from  I'incro's  gifted  pen 
which  Goldwyn  is  producing. 

Both  themes  have  been  given  stars 
worthy  of  them,  Tom  Moore  having  the 
stellar  role  in  "  The  Gay  Lord  Qucx  "  and 
Pauline  Frederick  the  identical  role  in 
"  The  Loves  of  Letty." 

Aside  from  the  living  eminent  Ameri- 
can authors  whose  works  are  presented  by 
Samuel  Goldw-jn  and  Rex  Beach  as 
Eminent  Authors'  productions,  a  famous 
American  writer  dead  only  a  short  time 
has  one  of  his  themes  represented  on  the 
Goldwyn  list  —  O.  Henry,  most  celebrated 
of  American  short-story  tellers.  "  Roads 
of  Destinj',"  one  of  his  stories,  which  was 
dramatized  for  the  legitimate  by  Channing 
Pollock,  has  been  secured  for  Miss 
Frederick. 


Realart's  New  Press  Book  Will 
Give  Real  Aid  to  Exhibitor 

The  advertising  and  publicity  depart- 
ment of  the  Realart  Pictures  Corporation 
has  designed  what  is  considered  an  ideal 
publicity  and  press  campaign  book,  and 
Realart  officials  have  given  it  their  sanc- 
tion. 

C.  Alfred,  in  charge  of  accessories  ex- 
plains that  suggestions,  helps  and  aids  for 
almost  any  emergency  that  may  arise  on 
the  part  of  an  exhibitor  in  his  exploita- 
tion of  a  picture  have  been  provided.  The 
Realart  press  book  is  laid  out  in  chrono- 
logical order,  the  advertising  and  publicity 
matter  being  so  arranged  that  an  ex- 
hibitor need  only  follow  it  through  from 
beginning  to  end  as  his  show  dates  grow 
nearer.  The  difference  between  the  Realan 
press  book  and  its  continuity,  and  the 
ordinary  book  is  that  in  connection  with 
the  latter  an  exhibitor  is  forced  to  hunt 
through  all  the  pages  to  find  the  one  item 
he  wants.  The  plan  followed  in  organizing 
the  Realart  press  and  continuity  book  is 
said  to  have  eliminated  this  defect. 


Leads  in  Next  Fox  Film  to  be  Miss 
Traverse-Al  Roscoe 

John  Hadlock,  the  leading  male  charac- 
ter in  the  new  Fox  production  "  The  Hell 
Ship  ",  starring  Madlaine  Traverse,  is  the 
first  role  assigned  to  Al  Roscoe  under  his 
new  contract  with  Fox  Film  Corporation. 
Among  the  principals  in  "The  Hell  Ship", 
aside  from  Miss  Traverse  and  Mr.  Roscoe, 
the  Fox  casting  director  has  numbered 
Betty  Bouton,  Dick  LaReno,  Jack  Curtis, 
Fred  Bond,  and  \\'illiam  Ryno. 

William  Fox  promises  that  "  The  Hell 
Ship "  will  be  something  unusual  in  the 
way  of  screen  material  —  something  en- 
tirely different  from  either  "The  Splendid 
Sin"  in  which  Miss  Traverse  has  been 
seen  most  recently,  or  "  Snares  of  Paris  ", 
released  October  19th. 


Fox  Receiving  Many  Messages  on 
the  Proved  Drawing  Value 
of  Big  Feature 
TTTH.VT  the  combination  of  a  high-class 
• photoplay  and  efficient  showmanship 
and  advertising  will  do  was  e.xemplified  in 
Miinieapolis  the  week  of  September  28  to 
October  4th,  when  the  William  Fox  spec- 
tacular production  of  "  Checkers "  was 
shown  at  Finkelstcin  and  Ruliin's  New 
Lyric  Theatre.  William  M.  Vance,  mana- 
ger of  the  theatre,  had  an  overflow  crowd 
for  every  performance  —  because  he  had 
proceeded  on  his  conviction  that  the  public 
would  flock  to  the  box  oflice  if  they  were 
made  to  realize  the  magnitude  of  the  Fox 
all-star  drama.  He  lost  no  time  and  lieg- 
lected  no  means  for  letting  the  public  know 
he  had  something  to  show  that  was  good 
clean  through. 

These  arc  the  means  Mr.  Vance  used  to 
proclaim  the  adaptation  of  Henry  M.  Blos- 
som's popular  play:  Ten  jockies  mounted, 
a  jazz  band  of  ten  colored  men,  50,000  door 
knob  hangers,  50,000  circus  style  heralds, 
600  snipes  and  one-sheets,  60  24-sheet 
stands,  40  6-sheets  and  50  3-sheets. 

Ever}'  day  the  jockies  rode  through  the 
streets  of  Minneapolis  in  their  gaudy  cos- 
tumes, compelling  the  attention  of  all  peo- 
ple, within  sight.  They  were  headed  by 
the  Jazz  band,  which  was  tireless  in  the 
production  of  stirring  strains  that  set  the 
feet  of  Minneapolis  folk  a-tingling.  There 
were  also  performances  by  the  band  before 
the  New  Lyric  Theatre  and  many  persons 
stood  patiently  in  line  for  an  hour  and  a 
half  to  get  tickets,  entertained  by  the  music 
and  amused  by  the  antics  of  the  musicians. 
Mr.  Vance  pleased  his  audiences  too  by 
hanging  out  a  sign  reading,  "  No  Advance 
in  Prices." 


3297 

"Checkers" 

\\\)rd  also  came  to  the  Fox  offices  in 
New  York  that  the  success  of  "  Checkers  " 
was  repeated  the  week  of  October  4th  at 
Finkelstein  and  Rubin's  theatre  in  St.  Paul. 

Mr.  Vance  on  Sipteniber  28lh  sent  the 
following  telegram  to  William  Fox,  presi- 
dent of  Fox  Film  Corporation: 

"  Feel  it  is  only  fair  and  my  duty  as  an 
exhibitor  to  congratulate  you  for  making 
a  production  with  real  box  oflice  value.  I 
opened  here  to-day  with  "Checkers"  to  a 
most  phenomenal  attendance  in  spite  of 
drizzling,  chilly  rain.  Ihul  continuous 
crowds  from  two-thirty  to  ten  o'clock  to- 
night. "  Checkers  "  possesses  coml)ination 
of  two  important  essentials  —  a  good  pic- 
ture and  box  office  value !  " 

From  Grand  Island,  Neb.,  came  this  mes- 
sage on  September  23d,  signed  by  S.  A. 
Hayman : 

"  Just  finished  four-day  run  on  "  Check- 
ers." Packed  to  streets  from  1  p.  m.  to 
12  at  night.  People  stood  up  and  yelled  in 
racing  scene.  Lets  have  some  more  like 
this  one." 

M.  M.  Rubens  of  the  Princess  Theatre, 
Juliet,  111.,  wired:  "'Checkers'  enthusias- 
tically received  by  our  audience.  Broke 
record.  Extended  run  at  advanced  admis- 
sion prices  on  strength  of  same.  Have  ap- 
plied for  contracts  on  entire  output  coming 
season." 

Dan  Meyers  of  the  Broadway  Theatre, 
Muskogee,  Okla.,  sent  the  following: 
"  Congratulations  on  '  Checkers.'  Played 
to  capacity  for  the  three  days  at  advanced 
price.    Best  money  getter  of  the  year." 

From  R.  F.  Peltier,  manager  of  the  Bijou 
Theatre,  Mt.  Clemens,  Mich.,  came  this 
praise.  "  '  Checkers  '  did  splendid  business. 
Picture  gave  excellent  satisfaction.  It  has 
everything  that  entertains  and  nothing  that 
offends." 


First  Of  Lloyd 

Expect  New  Series  of  Two-Reelers 
Will  Wiri  Wider  Approval  Than 
Former  One-Reelers 

OX  the  eve  of  the  release  of  the  first 
Harold  Lloyd  two-reel  comedy, 
"  Bumping  into  Broadway,"  which  is  set 
for  November  2d,  Pathe  announces  that 
already  more  than  one-half  of  the  theatres 
which  played  the  Lloyd  one-reelers  have 
booked  the  new  series  of  multiple  reel 
comedies. 

According  to  statements  received,  this 
means  it  is  already  assured  that  more  than 
2,000  theatres  will  show  "  Bumping  Into 
Broadway,"  and  the  five  two-reel  come- 
dies, to  follow.  Indications  are  said  to 
point  to  the  probability  that  the  two-reel 
features  will  gain  even  a  wider  circulation 
than  the  single-reel  Lloyd  offerings. 

First-run  exhibitors  in  considerable  num- 
bers are  reported  to  be  booking  the  entire 
series. 

The  new  productions  are  booked  in  a 
series  of  six,  and  Pathe  announces  that 
under  no  circumstances  will  it  enter  into  a 
contract  for  more  than  six  successive 
Lloyd  subjects.  "  Bumping  into  Broad- 
way "  will  be  followed  by  "  Captain  Kid's 


s  New  Comics 

Kiddies,"  "  His  Royal  Slyness "  and 
"  From  Hand  to  Mouth,"  all  of  which 
were  produced  before  Lloyd  met-  with  the 
accident  which  incapacitated  him  for  some 
weeks. 

Bebe  Daniels  has  the  leading  role  with 
Lloyd  in  "  Bumping  into  Broadway."  It 
is  her  signal  of  distress,  which  the  knighdy 
Lloyd,  a  playwright,  gallantly  answers  and 
which  leads  to  the  many  laughable  com- 
plications. 

The  boarding  house  scenes  in  the  first 
two-reelcr,  it  is  asserted,  will  introduce  a 
new  comedy  element  into  motion  pictures, 
and  the  stand-patters  of  comedy-makers, 
who  see  only  one  side  of  htimor  in  life  in 
a  boarding  house,  can  obtain  a  few  lessons 
from  "  Bumping  into  Broadw-ay,"  accord- 
ing to  the  Pathe  reports  on  the  picture. 


Paramount  Farce  Cemedies 

Both  of  the  Paramount-Artcraft  pictures 
scheduled  for  release  October  19  are  farce 
comedies,  one  of  them  being  Bryant  Wash- 
burn in  "Why  Smith  Left  Home"  and 
the  other  Billie  Burke  in  "  Sadie  Love." 
Both,  also,  are  adaptations  of  well-known 
stage  plays,  written  respectively  by  George 
Broadhnrst  and  Avery  Hopwood. 


3298 

Farnum  Starts  a  New  Production 


Role  Said  to  be  Different  from  any 
Heretofore  Essayed ;  Title  is 
not  yet  Selected 

WORK  has  been  begun  at  the  Fort  Lee 
studio  on  a  new  William  Fox  pro- 
duction in  which  William  Farnum  will  be 
the  star.  The  director  is  J.  Gordon  Ed- 
wards, who  has  been  responsible  for  a 
number  of  the  popular  star's  successes. 
John  W.  Boj-le  again  is  cameraman. 

The  story  is  from  the  fluent  pen  of 
Henry  Albert  Phillips  and  was  adapted  for 
the  screen  by  E.  Lloyd  Sheldon.  A  per- 
manent tide  has  not  yet  been  selected  for 
the  picture,  but  Mr.  Farnum  is  cast  in  a 
type  of  character  he  has  not  heretofore 
attempted,  but  in  which  it  is  predicted  he 
will  win  new  laurals.  It  is  one  more  test 
of  his  versability. 

Mr.  Farnum's  leading  woman  will  be 
Gladys  Coburn,  who  played  opposite  him 
in  "  The  Primitive  Call,"  and  who  has  ap- 
peared in  another  Fox  production,  "  The 


Field  Men  of  the  Exploitation  De- 
partment Commended  for  Work 
in  Exhibitors'  Letters 

THE  enthusiastic  letters  reported  to  be 
arriving  at  the  Famous  Players-Lasky 
offices  in  which  pleased  exhibitors  are 
said  to  be  registering  their  appreciation  of 
the  exploitation  campaign  in  behalf  of 
"  The  Miracle  Man "  are  construed  as  a 
positive  evidence  of  the  complete  success 
and  efficiency  of  the  Exploitation  Depart- 
ment of  that  corporation. 

The  field  men,  who  number  twelve  at 
present,  are  under  the  supervision  of 
Claud  Saunders,  Exploitation  Manager, 
whose  headquarters  are  at  the  Home  office 
in  New  York.  These  men  conduct  their 
operations  from  district  and  branch  offices 
of  Famous  Players-Lasky.  Their  duty, 
stated  in  a  few  words,  is  to  employ  every 
legitimate  means  to  enable  exhibitors  to 
increase  their  receipts  from  the  showing 
of  Paramount-Artcraft  pictures.  In  so 
doing  they  confer  with  and  advise  the  ex- 


Many  Well  Known  Funmakers  will 
Appear  in  Support  of  "  Ham" 
in  his  First  Release 

HENRY  LEHRMAN,  producer  of 
Lehrman  Comedies  for  distribution 
by  the  First  National  Exhibitor's  Circuit, 
announced  this  week  the  engagement  of  a 
number  of  well  known  comedians  to 
appear  in  his  first  release  in  support  of 
Lloyd  (Ham)  Hamilton. 

Prominent  among  those  engaged  as  aides 
to  Mr.  Hamilton  is  Harry  Todd,  the 
famous  "  Mustang  Pete "  of  the  old 
Snakeville  comedies,  which  were  in  high 
favor  at  the  time  the  "  Ham  and  Bud " 
pictures  were  at  the  height  of  their  popu- 
larity, and  which  featured  himself,  Slippery 
Slim  and  Sophie  Clutts. 


Battle  of  Life."  Robert  J.  Cain,  who  has 
ju5t  done  very  successful  work  in  support 
of  William  Russell  in  "Eastward  Ho"  is 
in  the  cast,  as  are  Paul  Cazeneuve,  Betty 
Hilburn,  Kate  Blancke,  Rowland  Edwards 
and  several  others. 

Many  of  the  scenes  in  this  feature  are 
laid  near  Quebec,  Canada,  and  it  is  prob- 
able that  the  company  will  go  there  to  do 
the  exteriors.  Both  director  Edwards  and 
Mr.  Farnum  are  firm  believers  in  realism 
of  the  most  convincing  sort,  and  the  star 
is  anxious  to  make  this  his  most  effective 
production.  Other  scenes  are  laid  in  the 
Bohemian  section  of  New  York. 

Mr.  Edwards  and  Mr.  Farnum  both  ex- 
press the  opinion  that  this  will  be  a  bigger 
photoplay  than  any  in  which  the  popular 
star  has  been  seen. 

John  W.  Boyle,  who  is  photographing  his 
seventh  Farnum  picture,  says  that  from  a 
photographic  standpoint  the  story  offers 
greater  results  than  any  in  which  he  has 
handled  the  camera. 


hibitor  as  to  the  methods  which  he  is  at 
present  using  to  attract  increased  patron- 
age; in  so  doing,  they  may  utilize  natural 
resources  of  publicity  and  exploitation 
heretofore  neglected;  increase  the  interest 
of  local  newspapers  in  motion  pictures  in 
general  and  especially  in  Paramount-Art- 
craft pictures ;  interest  other  lines  of 
business  in  seasonable  and  mutually  ad- 
\  antageous  tieups ;  and,  finally,  assist  the 
exhibitor  in  the  carrying  out  of  his  own 
ideas,  all  with  the  purpose  of  enabling  the 
exhibitor  to  dominate  his  theatre's  terri- 
tory. 

The  following  men  are  included  in  the 
personnel  of  the  field  forces:  John  P. 
Goring,  Kansas  City;  John  D.  Howard, 
San  Francisco;  Fred  W.  McClellan, 
Philadelphia;  H.  Wayne  Pierson,  Atlanta; 
Al  Price,  Los  Angeles;  William  N.  Rob- 
son,  Pittsburgh ;  Wayland  Taylor,  New 
York;  Lester  Thompson,  Boston;  Charles 
L.  Winston,  Denver;  Leslie  F.  Whelan, 
Detroit;  Walter  L.  Hill,  Chicago;  and 
J.  P.  McConvillc,  Boston. 


Harry  McCoy  is  another  well  known 
comedian  just  placed  under  contract, 
closely  following  a  tour  of  the  Pantages 
Circuit.  McCoy  has  for  j-cars  been 
featured  with  leading  comedy  companies, 
and  was  formerly  under  Mr.  Lehrman's 
direction  in  the  Sunshine  organization. 

"  Rube "  Miller,  long  a  director  and 
player  in  the  comedy  field,  is  another  new 
recruit  to  the  Hamilton  company,  and  is 
now  cast  in  a  farmer  part,  which  is 
recognized  as  his  specialty. 

Charlie  Dorety,  recently  featured  in  a 
series  of  comedy  productions,  is  also  seen 
in  a  prominent  role  in  the  Lehrman  pro- 
duction, and  the  cast  also  includes  Ernie 
Shields  and  Charles  Dudlej%  well  known 
character  actors. 


Motion    Picture  News 

List  of  Picture  Titles  Compiled  to 
Prevent  Lawsuits 

Ligon  Johnson,  legal  adviser  of  the 
United  Managers  Protective  Association, 
announces  that  he  has  completed  a  work  :  . 
which  have  been  registered  all  the  pla; 
copyrighted  in  the  United  States  since 
1878  and  also  all  the  titles  for  motion- 
pictures  already  produced.  The  work  is 
said  to  be  the  most  important  reference 
source  of  its  kind  that  has  ever  been 
compiled  in  connection  with  the  theatrical 
industrj'. 

Almost  100,000  plays  and  pictures  are 
said  to  be  included  in  the  new  reference 
work.  It  is  hoped  that  in  addition  to  its 
value  as  a  work  of  reference  for  purely 
information  purposes,  the  compilation  will 
be  of  material  service  in  preventing  law- 
suits arising  from  the  duplication  of  titles 
and  that  it  will  also  eliminate  the  tying-up 
of  in\estments,  brought  about  by  the 
inability  of  producers  knowing  whether 
prospective  titles  for  new  productions  have 
ever  been  used  before  or  not. 

The  new  work  will  also  enable  persons, 
purchasing  productions,  to  ascertain  if  the 
copyright  covering  the  production  has  ex- 
pired, and  whether  or  not  they  will  have 
exclusive  rights  to  the  production. 


Real  Air  Chase  Will  Feature  a 
Lehrman  Comedy 

What  are  said  to  be  among  the  most 
remarkable  aerial  photographs  ever  made 
were  filmed  at  the  Lehrman  Studios  in 
Culver  City  last  week,  when  Henry  Lehr- 
man, producer  of  Lahrman  Comedies  for 
the  First  National  Exhibitors'  Circuit, 
superintended  the  staging  of  a  number  of 
scenes  for  a  new-  picture  featuring  Billy 
Ritchie.  These  mark  the  latest  develop- 
ment of  the  comedy  "chase"  and  involve 
some  of  the  most  hair-raising  stunts  ever 
included  in  a  motion  picture.  Aeroplane 
scenes  have  been  "  faked "  on  a  number 
of  occasions,  but  this  it  is  said  marks  the 
first  time  that  comedy  action  has  really 
taken  place  high  in  the  air. 

Three  aeroplanes  were  used,  with 
Director  Henry  Lehrman  and  a  camera- 
man in  the  producer's  own  plane,  and 
Billie  Ritchie  and  Hugh  Fay,  dressed  as 
an  escaping  convict  and  a  policeman 
respectively,  in  the  other  two.  During  the 
flight  the  comedians  clambered  to  all  parts 
of  the  machines. 

Territory  Is  Now  on  Sale  for  "  The 
Price  Woman  Pays  " 

Announcement  is  made  from  the  offices 
of  the  T.  Frank  Hatch  Enterprises  located 
in  the  Godfrey  Building,  New  York,  that 
all  the  foreign  rights  have  been  sold  for 
"  The  Price  Woman  Pays."  the  six  reel 
production  now  being  offered  to  state  right 
buyers.  In  the  United  States  the  states  of 
New  Jersey,  New  York,  and  Pennsylvania 
have  been  disposed  of. 

L.  L.  Hiller,  Longacre  Building,  New 
York  City,  distributor  of  the  feature,  an- 
nounces that  the  outlook  for  the  immediate 
disposal  of  the  balance  of  the  territory  in 
the  United  States,  for  this  production  looks 
very  bright.  "  The  L^npardonable  Sin " 
also  exploited  under  the  Hatch  banner  in 
the  state  of  Ohio  is  likewise  meeting  with 
pronounced  success  it  is  claimed. 


Like  F.P.-Lasky  Exploitation 


Lehrman  Engages  New  Types 


November  i ,  i  p  i  p 


3299 


"  The    Brat  "   Shown  Simultane- 
ously on  Cleveland  Stage  and 
Screen 

The  successful  exploitation  of  Nazimova 
in  "The  Brat"  in  conjunction  with  a 
stock  company  presentation  of  the  siai;c 
play  liy  Maude  Fulton  in  the  same  week 
has  been  accomplished  in  Cleveland.  Spe- 
cial ad\ertising  and  publicity  stunts  were 
arranged  jointly  with  the  result,  it  is  said, 
that  both  offerings  drew  capacity  audiences 
and  theatre  patrons  in  Cle\  eland  had  the 
unusual  choice  of  seeing  a  famous  play  in 
either  its  spoken  or  its  silent  form. 

The  double  attraction  was  arranged  by 
C.  E.  Almy,  manager  of  the  Grand  Theatre 
in  Cleveland.  He  booked  XaSimova  in 
"  The  Brat  "  for  a  second  showing  in  that 
city  and  then  arranged  with  the  Prospect 
Stock  Players  to  present  the  stage  version. 
With  the  special  newspaper  and  exploita- 
tion stunts  worked  in  conj  miction  the  un- 
usual features  of  the  idea  made  a  strong 
popular  appeal. 

Maude  Fulton's  play  was  adapted  to  the 
screen  by  Nazimova  and  Charles  Bryant. 
Herbert  Blache  directed  it  from  June 
Mathis's  scenario  and  it  was  personally 
supervised  by  Maxwell  Karger,  director- 
general.   

Private   Showing   Given  Farrar's 
Latest  Production 

The  first  print  of  Gcraldine  Farrar's 
latest  Goldwyn  production,  "  Flame  of  the 
Desert,"  has  arrived  from  the  Culver 
City  studios  and  has  been  shown  to  the 
executives,  board  of  directors  and  editorial 
department  of  the  organization.  The 
alleged  magnificence  of  the  production, 
which  was  directed  by  Reginald  Barker, 
roused  the  sales  department  to  a  pitch  of 
enthusiasm  w-hich  will  make  the  picture 
one  of  the  best  sellers  that  Goldwyn  has 
yet  made.  Vast  stretches  of  desert, 
brilliant  ballroom  scenes,  tremendous  mob 
effects  all  disclose,  it  is  said,  the  master 
hand  of  the  director  who  is  given  special 
credit  on  the  screen  for  the  production. 

Lou  Tellcgen  supports  his  wife, 
Geraldine  Farrar,  in  this  story  by  Charles 
Logue.   

"  Eyes  of  Youth  "  to  Have  Simul- 
taneous Show  in  60  Cities 

For  what  is  claimed  to  be  the  first  time 
since  motion  picture  theatres  began  reach- 
ing their  present  high-class  scale,  one  mo- 
tion picture  will  open  simultaneously  in  60 
cities  in  America  on  the  same  date. 

■'  Eyes  of  Youth,"  in  which  Clara  Kimball 
Young  is  to  be  seen,  is  the  film ;  and  a  few 
of  the  cities  which  it  is  reported  will  pro- 
ject the  film  during  the  week  of  November 
15  are  Chicago,  Boston,  Philadelphia,  Bal- 
timore, Washington,  Detroit,  Cleveland, 
Minneapolis,  Omaha,  San  Francisco,  Los 
Angeles,  Dallas,  Fort  Worth,  Newark, 
Trenton,  Wilmington,  Richmond  and 
Atlanta. 

The  foreign  release  will  occur  one  month 
later  and  it  has  already  been  booked,  ac- 
cording to  reports,  to  open  in  London, 
Paris,  Rome  and  Hague,  in  Europe,  Rio  de 
Janeiro,  Brazil,  Buenos  Aires  and  Caracas, 
South  America,  and  Sydney  and  Mel- 
bourne, Australia. 


Josephine  Hill,  one  of  Universal's  leading  laiUes. 
reading  a  copy  of  Motion  Picture  News. 

"  Eastward   Ho "   Said   to   be  a 
Realistic  Production 

Director  Emmett  J.  Flynn,  of  the  Fox 
forces,  and  his  assistant,  John  J.  Folly, 
have  made  a  new  score  in  realism  in  the 
filming  of  "  Eastward  Ho."  A  complete 
train,  consisting  of  engine,  two  Pullmans 
and  a  baggage  car,  was  recently  hired  from 
the  Long  Island  Railroad.  In  the  cars 
were  arranged  big  spotlights  so  that  scenes 
could  be  taken  inside  the  moving  train. 
The  taking  of  the  scene  required  eight 
hours.  The  train  was  run  one  hundred 
miles  out  on  the  island  and  returned  to 
Long  Island  City  eight  hours  after  it  left 
that  terminal.  The  lights  operated  by  big 
storage  batteries  were  still  working  when 
the  train  pulled  in. 

Director  Flynn  believes  that  "  Eastward 
Ho "  will  set  a  new  mark  for  thorough- 
ness. According  to  reports,  nothing  has 
been  "  faked  "  in  the  picture.  It  is  a  fast 
moving  story,  combining  the  rush  and 
bustle  of  New  York  with  the  quiet  of  a 
home  in  a  small  town  in  Arizona. 


Friedman  Advertises  Event 

When  Henry  E.  Friedman  of  the  New 
York  Metro  exchange  was  agreeably  sur- 
prised, he  used  his  knowledge  of  advertis- 
ing to  publicise  a  certain  event  in  a  very 
attractive  manner.  Mr.  Friedman  is  said 
to  have  a  wide  acquaintance  throughout  the 
country  because  of  his  exchange  experience 
in  the  various  territories.  Among  other 
exchanges  managed  by  Air.  Friedman  was 
the  Pathe  at  Minneapolis  and  he  has  also 
held  managerial  reins  in  Denver  and 
Chicago. 

On  a  postcard  received  by  many  of  his 
friends  appears  the  picture  of  a  baby  cupie 
and  the  descriptive  matter  is  as  follows : 
"  Well  now,  what  do  I  do.  Jane  Charlotte 
Friedman  arrived  on  September  23,  1919, 
at  11  p.  M.,  a  full  sized  healthy  baby  and 
wants  to  know  what  to  do  next.  All  sug- 
gestions will  be  properly  noted  and  ap- 
preciated by  the  parents,  Mr.  and  Mrs. 
Henry  E.  Friedman,  of  600  161st  Street, 
New  York  City." 


Victor  Kremer  Acquires  More 
Chaplin  Comedies 

\'ictor  Kremer,  at  present  engaged  in 
exploiting  Charlie  Chaplin's  feature  com- 
edy, "A  Burlesque  on  Carmen,"  which  he 
will  present  on  Broadway  in  the  near  fu- 
ture in  conjunction  with  the  Spanish 
Dancing  Girls'  Revue,  announced  this  week 
that  he  had  consummated  a  deal  with  Es- 
saiia>'  where"bj'  he  has  acqnireel  four  more 
C  haplin  Essanay  comedies. 

By  the  terms  of  the  contract  it  is  saiel 
Mr.  Kremer  comes  into  possession  of  the 
following  Chaplin  comedy  pictures:  "The 
Champion,"  "The  Jitney  Elopement," 
"  Work  "  and  "  By  the  Sea." 

The  exploiter  of  "Carmen"  will  dis- 
tribute these  comedies  on  the  state  right 
plan  and  will  at  once  commence  an  elab- 
orate advertising  campaign,  involving  vari- 
ous colored  inserts,  special  booklets  and 
several  novelties.  This  campaign^  will  be 
carried  out  broadcast  throughout  the 
country  for  several  weeks  prior  to  the  re- 
lease of  the  firsf  Chaplin  two  reeler. 

"  Great  Radium  Mystery  "  Said  to 
be  a  Real  Thriller 

"  The  Great  Radium  Mystery,"  made  by 
the  Pacific  Producing  Company  and  re^ 
lease  el  by  the  Universal,  is  reported  to  be  a 
sensational  production  of  unusual  charac- 
ter. The  first  two  of  the  eighteen  episodes 
have  already  been  sent  to  the  exchanges, 
and  bookings  are  being  made. 

Intrepid  Eileen  Sedgwick  does  many 
daring  stunts.  Others  in  the  cast  include 
Cleo  Madison,  whose  latest  success  was  in 
"  The  Romance  of  Tarzan,"  Edwin  J. 
Brady,  Bob  Reeves,  JefT  Osborne,  Bob 
Kortman,  Robert  Cray  and  Gordon  Mc- 
Gregor. 

What  is  called  the  most  valuable  prop 
ever  used  in  a  motion  picture  is  a  one 
gramme  tube  of  radium,  said  to  be  valued 
at  $120,000  which  was  secured  from  Joseph 
M.  Flannery,  the  Pittsburgh  multi-million- 
aire, who,  according  to  reports,  controls 
80  per  cent  of  the  world's  output  of  ra- 
dium. The  precious  prop  is  guarded  in  a 
big  safe  at  the  studio,  night  and  day,  but 
its  penetrating  rays  come  through  the 
heavy  metal  sides. 

"The  Joyous  Liar"  Succeeds  "A 
White  Man's  Chance" 

Prints  of  "The  Joyous  Liar,"  J.  Warren 
Kerrigan's  second  in  his  series  of  Robert 
Brunton  productions  for  W.  W.  Hodkinson 
distribution,  were  shipped  this  week  to  all 
Hodkinson  branches,  from  which  an- 
nouncements of  early  trade  showings  will 
be  sent  to  scores  of  the  nation's  biggest  ex- 
hibitors, it  is  said. 

The  favor  with  which  J.  Warren  Kerri- 
gan is  received  by  audiences  every^vhere  is 
due  in  no  small  measure  to  the  success 
scored  by  "  A  White  Man's  Chance,"  the 
star's  first  Brunton-made  vehicle.  This 
success,  according  to  reports,  promises  fur- 
ther to  be  increased  by  "  The  Joj'ous  Liar," 
in  every  way  a  worthy  successor  to  his  first 
Brunton-made  production. 

Besides  the  creditable  acting  of  Mr. 
Kerrigan,  Miss  Walker  and  Mr.  Dowling, 
good  performances  were  also  contributed 
by  Alfred  Hollingsworth,  Pell  Trenton  and 
Albert  Cody. 


3300 


Motion   Picture  News 


Violet  Heming  Has  Signed  Long 
Contract  with  Paramount 

The  signing  of  Violet  Heming  to  a  long- 
term  contract  to  appear  in  Paramount- 
Artcraft  pictures  is  announced  by  Jesse 
L.  Lasky,  First  Vice-President  of  the 
Famous  Players-Lasky  Corporation  in 
charge  of  production.  Miss  Heming  will 
shortly  be  seen  on  the  screen  in  the  title 
role  of  "  Everywoman,"  Famous  Players- 
Lasky's  production  of  Walter  Browne's 
successful  morality  play,  which  Director 
George  Melford  recently  finished  in 
California.  She  will  first  be  featured  and 
later  starred,  according  to  the  announce- 
ment. 

Miss  Heming  is  at  present  appearing  in 
"  Three  Faces  East,"  a  stage  production 
which  is  now  on  tour.  Her  work  in 
pictures,  it  is  announced,  will  not  interfere 
with  her  stage  appearances.  On  the  con- 
trary they  will  be  encouraged  by  the 
Famous  Players-Lasky  Corporation  on  ac- 
count of  her  constantly  increasing  popu- 
larity with  the  theatre-going  public. 


Universal  Expedition  Takes  Scenes 
of  Diamond  Mine 

Some  very  interesting  scenes  of  the 
diamond  mines  at  Kimherley,  and  the 
gold  mines  of  Johannesburg,  South  Africa, 
have  been  taken  by  George  Scott,  chief 
cameraman  for  the  expedition  now  travel- 
ling in  Africa  under  the  name  of  the 
Smithsonian  African  Expedition  in  con- 
junction with  the  Universal  Film  Company. 
Mr.  Carl  Laemmle,  president  of  the  Uni- 
versal, received  a  cablegram  on  October 
13th  from  William  Stowell,  who  is  direct- 
ing the  moving  picture  production  end  of 
dramatic  work  of  the  expedition,  in  which 
he  said  that  ten  thousand  feet  of  pictures 
had  been  taken  of  the  mines.  A  number 
of  scenes  were  also  made  of  the  native  race 
of  Bulwajo. 


Paramount  Brings  Screen  to  Aid 
Fight  Agamst  the  "  H.  C.  L." 

The  Educational  Department  of  the 
Famous  Players-Lasky  Corporation,  under 
the  direction  of  Nathan  H.  Friend,  has 
produced  a  series  of  special  subjects 
which,  it  is  expected,  will  be  of  much 
interest  to  housewives,  as  these  pictures 
will  try  to  show  how  the  housewife  may 
obtain  greater  value  out  of  her  weekly 
household  allowance  by  the  application  of 
practicable  scientific  methods  in  purchas- 
ing, food  and  other  staples  of  living. 

The  first  of  these  pictures  is  "  Your 
Home  and  Your  Dollar,"  and  is  set  for 
release  on  November  second.  The  first 
picture,  it  is  stated,  is  devoted  to  showing 
how  vegetable  oils  can  be  substituted  in 
the  preparation  of  numerous  dishes. 

"  Round-Up  "  Films  Marketed  on 
State  Right  Basis 

The  Bulls-Eye  Film  Corporation  has 
engaged  Grover  Jones,  director,  and 
scenario  writer,  to  cut,  edit  and  subtitle 
the  fourteen  thousand  feet  of  the  Pendle- 
ton, Ore.,  "  Round-Up  "  films.  According 
to  Nat  Spitzer,  west  coast  studio  mana- 
ger for  Bulls-Eye  the  "Round-Up"  films 
will  be  marketed  on  the  state  rights'  plan 
about  November  first,  in  two  reels. 


Xat.  r,.  Rotlistt-n  who  resigns  from  Universal 
to  accept  the  position  of  advertising  manager 
for  Equity   Pictures  Corporation 

Nat    Spitzer    Waxes    Strong  for 
Shorter  and  Better  Picture 

In  a  statement  recently  issued,  Nat 
Spitzer,  of  the  Bulls-Eye  Film  Corporation, 
takes  issue  with  the  producers  who  have 
not  taken  cognizance  of  the  reported  cry 
of  the  exhibitor  for  "shorter  and  better" 
pictures. 

"  In  the  main,  I'm  as  much  to  blame  as 
other  producers,"  states  Mr.  Spitzer,  "  but 
I've  cut  my  wisdom  teeth.  This  '  public 
be  damned'  policy  has  gone  the  limit  — 
with  the  public.  The  cry  of  the  exhibitor 
goes  on  unheeded,  but  if  the  big  producers 
do  not  get  down  to  earth  soon  and  study 
the  present  and  future  wants  of  the  ex- 
hibitor, besides  heeding  the  public  demand, 
there  will  be  some  wonderful  studios  with 
thousands  of  dollars  worth  of  props  up 
at  auction. 

"  The  handwriting  on  the  wall  is  two- 
reel  dramas  and  comedies,  the  exhibitor  has 
been  crying  for  more  short  reel  subjects 
and  the  producers  all  seem  to  be  hard  of 
hearing." 


Fox  Letters  Go  by  Air  from  Coast 
to  Coast 

Sponsored  by  Fox  Film  Corporation  and 
recorded  by  Fox  News,  the  first  delivery  of 
letters  by  aeroplane  from  coast  to  coast  has 
been  effected  in  the  great  trans-continental 
aeroplane  race.  Lieut.  E.  H.  Manzelman, 
of  the  United  States  Army,  reached  San 
Francisco  with  the  last  of  six  letters  from 
William  Fox,  president  of  Fox  Film  Cor- 
poration, to  as  many  branch  managers 
along  the  route  of  the  flier.  Starting  at 
Mineola,  L.  I.,  on  October  Sth,  the  aviator 
winged  his  way  over  San  Francisco  and 
alighted  at  Mather  Field  five  days,  six 
hours  and  31  minutes  later.  He  is  said  to 
he  the  first  man  to  take  letters  through  the 
air  from  the  Atlantic  to  the  Pacific. 


Mr.  Kolker  of  the  "Legit"  En- 
gaged by  Brentwood  Film 

Henry  Kolker  after  many  years  of  very 
real  stage  success  as  actor  and  producer 
was  not  won  over  to  the  screen  until  a  few 
months  ago.  His  short  accjuaintance  with 
the  "  silver  sheet  "  has,  however,  according 
to  reports,  sufficed  to  demonstrate  his 
marked  ability  as  a  director,  and  to  estab- 
lish in  his  own  mind  recognition  of  the 
increased  responsibilities  which  the  multi- 
plied influence  of 'the  screen  has  over  the 
legitimate. 

Kolker  has  now  been  secured  by  the 
Brentwood  Film  Corporation  of  HolK'wood 
to  direct  a  series  of  photo-dramas,  and 
most  fitting  talent  for  each  story  to  be  pic- 
turized.  Speaking  of  this  engagement  Mr. 
Kolker  said,  "  There  is  a  peculiar  fitness  in 
my  joining  the  Brentwood  since  my  views 
so  thoroughly  coincide  with  those  ex- 
pressed in  the  well-established  policy  of 
this  organization.  I  feel  that  both  the  pro- 
ducer and  his  audiences  have  wasted  their 
time,  unless  each  picture  adds  to  its  hour 
of  absorbing  entertainment  some  construc- 
tive and  practical  thought,  solidly  implanted 
in  the  minds  of  all  who  see  the  picture." 


Cowboy  to  Direct  Cowboy  for  Fox 
in  Western  Features 

Cliff  Smith,  cowboy  director,  has  been 
signed  by  Winfield  R.  Sheehan,  general 
manager  of  Fox  Film  Corporation,  to  di- 
rect Tom  Mix,  cowboy  actor.  Mr.  Smith 
is  busy  adopting  for  the  screen  the  story 
of  "  The  Gold  Coins." 

Winfield  R.  Sheehan  got  the  director 
and  the  star  together,  and  in  short  order 
closed  the  deal  by  which  the  director  of 
former  western  thrillers  and  cne  of  the 
most  popular  portraj'ers  of  western  roles 
will  make  features  for  the  Fox  Film 
Corporation. 

The  pictures  made  by  this  combination 
will  be,  according  to  plans  laid  down,  big 
virile  stories,  carrying  with  them  the  flavor 
and  the  odor  of  the  life  of  the  real  West. 

Work  will  start  immediately,  and  with 
three  leading  women  engaged  to  play  op- 
posite Tom  Mix,  a  new  stable  of  100 
horses,  it  is  claimed,  and  fifty  additional 
cowpunchers  at  Mixville.  Western  feat- 
ures on  an  unusual  scale  are  promised  by 
Fox  Film  Corporation. 


"  Hearts    and    Masks "  Suitable 
Vehicle  for  Elinor  Field 

It  is  claimed  that  no  more  suitable  story 
for  Elinor  Field  than  "  Hearts  and  Masks," 
from  the  novel  by  Harold  McGrath,  could 
be  found,  in  the  opinion  of  those  who  have 
witnessed  the  first  presentations  of  this 
story  in  film  form  as  produced  by  the 
National  Film  Corporation  of  America. 
Not  only  does  this  production  mark  the 
debut  of  Miss  Field  in  the  sacred  ranks 
of  stardom,  but  it  is  also  one  of  the  few 
works  of  McGrath  to  reach  the  screen. 

The  production  was  directed  by  William 
Seiter  and  was  filmed  in  the  new  studios 
of  the  National  Film  Corporation  at  Holly- 
wood. It  will  be  ready  for  special  review 
in  New  York  within  a  short  time,  accord- 
ing to  Joe  Brandt,  general  representative 
of  the  company,  who  is  supervising  elabo- 
rate plans  for  its  premiere  in  the  East. 


Says  the  Exhibitor  s 

Trade  Review: 

UJ  T  has  all  the  requisites  of  a  west- 
ern success — thrilling  chases,  fly- 
ing bullets,  falling  men  (both  good  and 
bad),  both  sorts  of  women,  and  a  lot 
of  scenery. 

"Harry  Carey  performs  his  duty  of 
"riding  down  the  gang"  with  his  cus- 
tomary skill  and  he  is  given  able  sup- 
port by  a  group  of  assistants  who  make 
their  characters  live. 

"Excellent  locations  were  chosen 
for  the  backgrounds,  and  the  interior 
sets  reveal  that  careful  touch  which 
has  made  the  atmosphere  of  Universal 
pictures  distinctive  of  late." 

IN  OTHER  WORDS 
^      —IT'S  A  DANDY  CAREY! 


mr 

/fsA  Umvenal Pidirre 

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"HllHrilmi; 


Sheet 


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:ttios^  enthralling  Vtioto- 
dramc^  of  IModerrLUmeS/ 

Blind 


November  i ,  1919 


f 


3305 


Deitrich-Beck  Enthuse  Over  Recep- 
tion of  "  The  Bandbox  " 

Preferring  to  withlioki  their  enthusiasm 
until  the  big  exhibitors  of  America  saw 
their  first  joint  product,  Theodore  C.  Dei- 
trich  and  Arthur  F.  Beck,  producers  of 
Doris  Kenyon's  first  W. ,  \V.  Hodkinson 
release,  "  The  Bandbox,"  from  the  world- 
known  novel  by  Louis  Joseph  Vance,  were 
silence  itself  all  during  the  course  of 
production  and  even  when  the  Hodkinson 
organization  placed  its  stamp  of  approval 
on  their  offering.  Reports  from  Hodkin- 
son branches,  w'here  trade  showings  were 
held  last  week,  however,  have  given  the 
producers  of  "The  Bandbox"  just  cause 
for  giving  vent  to  all  of  their  pent-up 
enthusiasm. 

"  The  Bandbox "  has  been  received  by 
the  foremost  picture  showmen  of  the 
country  with  the  same  sort  of  praise  they 
lavished  on  "  Sahara "  before  that  Hod- 
kinson release  set  out  on  its  successful  ex- 
pedition throughout  the  United  States  and 
Canada  it  is  claimed.  Much  of  the  ex- 
hibitors' praise  was  devoted  to  Doris 
Kenyon,  the  excellence  of  her  performance, 
her  beauty  and  her  way  of  making  life- 
like the  heroine  of  the  Louis  Joseph  Vance 
stor>'.   

Pathe   Reports   Great  Strides  in 
Business  Since  June 

Pathe  this  week  issued  a  statement  call- 
ing attention  to  the  fact  that  during  the  last 
three  months  its  feature  bookings  more 
than  quadrupled  the  best  previous  months 
on  record. 

According  to  the  report  submitted,  the 
business  for  June  exceeded  the  May  re- 
turns by  150  per  cent. 

A  60  per  cent  increase  was  recorded  in 
July  over  the  remarkable  figures  for  June ; 
August  exceeded  July  by  75  per  cent  and 
September  showed  a  55  per  cent  increase 
over  August.  With  October's  business 
now  rising  to  another  new  high  record, 
Pathe  predicts  that  the  steady  increases  re- 
ported since  June,  will  be  more  than  main- 
tained during  the  present  month. 

High  standard  of  production  realized  in 
the  pictures  turned  out  and  excellent  serv- 
ice on  the  part  of  the  Feature  Sales  Force 
are  the  two  factors  credited  principally 
with  the  responsibility  for  this  successful 
state  of  affairs  by  Paul  Brunet,  General 
Manager  of  the  Pathe  Exchanges,  Inc. 


"  Scarlet  Days,"  Historic  in  Basis, 
Shows  Cahfornia  of  1849 

D.  W.  Griffith's  new  Paramount-Art- 
craft  Picture  "  Scarlet  Days,"  scheduled 
for  release  on  Nov.  30,  is  said  to  be  based 
upon  the  romantic  career  of  Joachin  Muri- 
eta,  a  noted  bandit  of  the  memorable  days 
of  Calif omian  history  around  1849.  The 
character  of  the  bandit,  appearing  under 
the  name  of  Alvarez,  is  reported  to  have 
been  modified  considerably;  and  in  the 
photoplay,  he  appears  as  a  sort  of  Robin 
Hood  of  the  West,  robbing  the  rich  and 
giving  to  the  poor. 

Richard  Barthelmess,  in  the  role  of 
Alvarez,  and  Eugenie  Besserer  in  the  role 
of  the  Scarlet  Woman,  are  supported  by 
Clarine  Seymour,  Ralph  Graves,  George 
Fawcett,  Carol  Dempster,  Walter  Long, 
and  Herbert  Sutch. 


American  Film 

Son   of   President   Hutchinson  has 
Closed  Contracts  on  Three 
Stars'  Productions 

WITH  the  return  of  J.  Hobart  Hutchin- 
son, son  of  President  Samuel  S. 
Hutchinson  of  American  Film  Company, 
Inc.,  from  England  last  week,  comes  the 
announcement  that  contracts'  for  the 
Russell,  Minter  and  Fisher  productions 
have  been  closed  for  Europe  at  a  figure 
well  over  a  million  dollars.  This  figure 
appears  to  be  the  highest  yet  obtained  by 
any  American  manufacturer  in  proportion 
to  the  territory  covered  and  the  unmber 
of  productions  contracted  for. 

The  Russell,  Minter,  Fisher  productions 
are  now  being  exploited  widely  in  England, 
Wales,  Scotland,  Ireland,  France,  Holland, 
Belgium,  Switzerland,  Spain,  Portugal, 
Italy,  Greece  and  Egypt,  Germany, 
Austria  and  Hungary,  Poland,  the  Balkan 
States,  Finland,  Norway,  Sweden  and 
Denmark. 

President  Hutchinson's  son  who  was  in 
the  Third  American  Army  of  Occupation, 
stationed  at  Coblenz  when  he  was  honorably 
discharged  from  service  on  July  15th,  has 
been  co-operating  with  the  various  buyers 
of  American  production  in  marketing  the 
new  features  in  their  respective  territories, 

In  England,  young  Mr.  Hutchinson  was 
the  personal  guest  of  Herbert  Wright 
Thompson,  w-ho  controls  the  Russell,  Min- 
ter and  Fisher  subjects  in  England,  Wales, 
Scotland  and  Ireland,  at  his  home  in  Leeds. 
Mr.  Thompson  is  known  as  one  of  Great 
Britain's  foremost  film  impresarios,  as  he 
has  the  confidence  of  all  the  exhibitors  in 
the  United  Kingdom  and  has  built  up  a 
reputation  for  handling  only  the  best  of 
film  attractions. 

As  an  indication  of  the  manner  in  which 
Mr.  Thompson  stages  his  trade  showings 


in  Foreign  Deal 

it  need  only  be  said  that  the  vast  majority 
of  his  exhibitions  for  exhibitors  are  held 
in  the  famous  London  Pavilion,  a  gigantic 
legitimate  theatre  known  all  over  Great 
Britain  as  the  scene  of  the  yearly  Revues, 
which  correspond  to  our  "  Follies."  This 
theatre  is  located  in  Picadilly  Circus  and 
the  mere  fact  that  a  film  attraction  is  given 
in  such  a  temple  of  the  drama  is  a  guar- 
antee that  it  is  of  top  notch  quality. 

Naturally  Mr.  Thompson,  beside  engag- 
ing such  a  magnificent  theatre  for  his  trade 
showing,  makes  sure  that  the  presentation 
is  in  accordance  with  the  house  in  which 
it  is  held,  and  it  is  no  uncommon  event  for 
the  film  to  be  preceded  by  a  pantomimic 
prologue  symbolical  of  the  story  to  be 
shown,  and  the  running  of  the  film  itself 
is  to  the  accompaniment  of  an  orchestra 
of  fifty  or  more  pieces. 

In  France  the  same  features  are  con- 
trolled by  the  firm  of  Cinematograph 
Harry  of  Paris,  this  being  one  of  the  most 
firmly  established  film  distributing  houses 
in  France,  with  vast  financial  backing  and 
representatives  all  over  the  European  con- 
tinent. Both  minematograph  Harry  and 
Mr.  Bates,  another  executive  of  the  firm, 
were  formerly  connected  with  the  Urban- 
Eclipse  concern.  Monsieur  May,  the  great 
French  banker  is  financially  interested  in 
the  film,  and  his  son  represented  the 
French  government  in  the  United  States  in 
all  matters  pertaining  to  film  propaganda. 
.  Mr.  Bates  was  in  charge  of  the  film  activi- 
ties and  propaganda  of  Switzerland  during 
the  World  War. 

In  company  with  Mr.  Bates,  J.  Hobart 
Hutchinson  visited  Strasburg  and  several 
other  German  cities  and  reports  that 
American  Film  Company  productions  were 
in  tremendous  demand,  as  exhibitors  told 
them  almost  nothing  but  German-made  de- 
{Continued  on  page  3312) 


3306 


Motion   Picture  News 


Pidiire 


Read  iMs  from 

Grand  Meado^Mirai. 

a  iown  of  only 

2250  people 


I 


'^Well — it  is  all  over  and 
I  can  truthfully  say  I 
have  shown  my  patrons  as 
great  a  production  as  has 
ever  been  thrown  on  a  screen 
-"even  more  so — for  the  com- 
ments  were  100^  when  I  gave 
them  'THE  RIGHT  TO  HAFPIUESS* 
last  Friday. 

"It  broke  all  house  records. 

"Allen  Holubar  is  to  be  con- 
gratulated for  such  a  timely 
production  and  the  mor€kL 
lesson  is  surely  a  credit 
to  him. 

"The  Star— DOROTHY  PHILLIPS  — 
is  at  her  very  best.  Her  suc- 
cess in  the  dual  role .which 
is  simply  wonderful, will  al- 
ways be  rememoered, as  she 
surely  made  a  great  hit  with 
ray  patrons. 


'THE  RIGHT  TO  HAPPIUESS '  is  a 
production  that  every  Exhibi- 
tor should  be  proud  to  show 
to  his  patrons  and, if  put  over 
in  the  right  way, will  make 
him  the  clean-up  of  his  life- 
time. 

'I    thank  you  for  your  ^truth- 
ful advice  on  this  great  pro- 
duction and  wish  you  all  the 
success  due  yon," 

T.Kelson 

AilUZU  THEATRE 


November  i ,  ip  i  p 


3307 


When  we  brought  out  that  tremen- 
dous triumph, "THE  HEART  OF  HU- 
I£AUITY",it  was  several  months 
before  the  small -town  exhibitor 
found  cut  that  he  .could  make 
just  as  much  in  proportion  out 
of  this  picture  as  his  big-city 
brother.  He  knew  it  was  a  great 
production  but  he  was  afraid  of 
it — he  feared  he  couldn't  net 
enough  to  make  it  worth  the  price, 
A3  the  weeks  went  by .however , we 
showed  him  testimonials  from 


small -town  men  who  had  made  a 
great  success  with  and  soon, all 
over  the  country, the  smaller  thea- 
tres started  running  "THE  HEART  OP 
HUliIAHITY"--and  making  the  clean-up 
of  their  lives. 

EXACTLY  THE  SAME  THING  IS  ALREADY 
TRUE  OP  "THE  RIGHT  TO  HAPPIMESS". 
SAME  MARVELOUS  ACTRESS— SAME  MAS- 
TER DIRECTOR— SAME  TYPE  OF  PLAY 
AND  STORY.  BOOK  IT  TODAY  FOR  THE 
SAME  MOUSY. 


Carl  Laemmle  otters 

DOROTIHffRKflLLlIPi 

^  In  flie  Universal -Jewel  Super -Production. 

THE  RIGHT  TO 

HL4PPIMi:i§§ 

The  Greatest  Love  Story  ever  told 
Produced  under  the  Dii*ection  of  Allen  Holubai' 


Motion   Picture  News 


V  theNewODlEN  / 

^  MtheSERlALS 

now  d^Senlati|>tt  of  the  Houi 

^leo  l^iiUoaaA(/BobReeves 

I  I  in      ,|   /  /  , 


'PPiODUCEO  BY  PACIFIC  PRODUCING  COMPANY 

Released  thru  UNIVERSAL  exchanges  everywhEBS 

EIGHTEEN  TREMENDOUS  EPlSODESof THRlUSand  SUSPENSS 


theCIRLWHO 

HAS  NO  DOUBLE 

for  Iter  Dai'in^^ 
or  her  Beauty 


3310 


Motion   Picture  News 


tfcucandmimU 


DO  YOU  FULLY  UNDERSTAND  WHAT 


it  means  to  your  house  to  possess  the  reputation  of  always  being  FIRST  with  all  the  latest  news  in 
pictures  ?  Don't  you  realize  that  mercantile  concerns  spend  millions  to  achieve  such  a  reputation  that 
YOU  can  acquire  for  your  house  simply  by  "being  first"  in  showing  THE  BIG  THREE, — International 
News,  Universal  Current  Events  and  Hearst  News,  regularly  every  week. 

Do  You  Know  That  the  International 

is  disregarding  all  costs  to  bring  to  your  house  the  latest  news  happenings  of  all  the  world  with  a  constant 
succession  of  exclusive  news  "scoops"  and  "beats"  ?  If  you  don't  know  it,  it's  high  time  you  under- 
stood the  facts  and  selected  your  news  weeklies  accordingly.  You  get  ALL  the  world's  news  three  times 
a  week,  bringing  you  pictures  that  no  single  weekly  release  under  the  sun  could  possibly  bring  you  because 
with  THE  BIG  THREE  you  get  three  reels  of  pictures  as  compared  to  others'  one  reel. 

This  big  added  FEATURE  without  extra  cost 

And  Do  You  Also  Appreciate  the  Box 

office  power  of  the  extra  added  feature  of  T.  A.  Dorgan  (TAD)  and  his  famous  cat  and  little  Daffydil? 
Do  you  know  that  millions  of  people  wait  and  watch  for  the  laughs  this  feature  brings  every  week? 
This  feature  you  get  every  week  in  Hearst  News  without  extra  cost.  Thus  we  repeat  again — if  you  want 
to  dominate  your  territory  and  be  "  first ",  book  and  show  THE  BIG  THIIEE  every  week  and  tell  your 
patrons  about  it  in  your  newspaper  ads. 


i 


Produced  by  International 


Released  by  Universal 


Motion    Picture  News 


3312 


Lehrman  Explains  His  Policy 


Producer    Clarifies    his  Statements 
About    the    Acceptability  of 
Scenarios  From  Outside 

HENRY  LEHRMAN  has  issued  the 
following  slatemciit  regarding  his 
policies  with  reference  to  scenarios  sub- 
mitted from  outside  sources. 

"  Scores  of  exhibitors  are  writing  me 
daily  asking  for  information  about  the 
production  of  my  series  of  comedies  for 
First  National  Exhibitor's  Circuit. 

"  This  flood  of  inquiries  is  coming  to 
me,  no  doubt,  on  account  of  a  recent 
announcement  from  my  studios  stating  that 
at  present  no  comedy  scenarios  were 
desired  from  outside  contributors. 

"  For  some  reason,  when  this  announce- 
ment reached  some  of  the  leading  trade 
paper  editors,  as  well  as  a  num1)cr  of 
photoplay  editors,  several  of  them  de- 
plored the  fact  that  I  should  keep  my 
comedy  sources  confined  within  the  limits 
of  my  studio. 

"  This  statement  displays  a  singular 
ignorance  of  conditions  on  the  part  of  a 
photoplay  editor  whose  work  should  make 
him  conversant  with  the  fact  that  exactly 
the  contrary  is  true,  and  that  producers  of 
motion   pictures   are   now   paying  prices 


for  stories  (published  and  unpublished) 
which  even  a  year  ago  would  have  been 
considered  outside  the  range  of  possibility. 

"  If  fewer  unpulilishcd  stories  are  now 
being  purchased  from  unknown  writers,  it 
is  simply  because  the  general  average  of 
submissions  has  for  years  been  deplorably 
low,  and  some  companies  have  despaired 
of  securing  suital)le  stories  through  this 
channel. 

"  But  the  creation  of  the  type  of 
material  used  in  Lehrman  Comedies  has 
little  in  common  with  the  writing  of  the 
ordinary  photoplay,  and  requires  special 
training  almost  impossible  to  secure  out- 
side the  studio.  A  comedy,  to  be  a  laugh- 
ing success,  or  a  practically  unbroken  suc- 
cession of  laughs,  cannot  depend  entirely 
upon  its  story  for  results,  but  must 
achieve  its  purpose  through  the  introduc- 
tion of  incidental  action  or  "gags"  which 
may  I)e  entirely  foreign  to  plot,  but  never- 
theless have  an  important  Iicaring  on  the 
reception  accorded  the  completed  picture. 

"  I  would  gladly  pay  a  high  price  for  a 
comedy  scenario  with  a  good  story  and 
sufilicicnt  novel  "  gags  "  to  make  two  reels 
of  fast  and  funny  action.  But  many 
years'  experience  has  served  to  show  that 
it's  almost  too  much  to  expect." 


''Desert  Gold"  In  Wells' Houses 


Chain  of  Theatres  Also  Booked  on 
"  The  Westerners  "  and  Early 
Playing    Dates  Given 

HARRY  BERNSTEIN,  general  manager 
of  Jake  Wells  Virginia  enterprises, 
and  Hugh  L.  Cardoza,  general  manager  of 
Wells  Atlanta  interests,  have  simultane- 
ously through  two  Hodkinson  managers 
booked  for  immediate  presentation  in  Nor- 
folk, Richmond  and  Atlanta,  the  first  Ben- 
jamin B.  Hampton  and  Eltinge  F.  War- 
ner presentation  of  Zane  Grey's  "  Desert 
Gold."  A  triple  booking  of  Mr.  Hampton's 
first  great  author's  picture,  "  The  West- 
erners," also  has  been  made,  the  two  pro- 
ductions thereby  obtaining  six  weeks  of 
the  playing  time  in  three  of  the  South's 
most  important  first  run  theatres. 

The  past  week  has  been  marked  by  the 
success  of  B.  B.  Hampton's  two  produc- 
tions. In  Dcs  Moines  last  week  A.  H. 
Blank,  the  Iowa  and  Middle  West  mag- 
nate, played  "  The  Westerners "  for  a 
week's  run  at  his  Palace  Theatre  against 
"  The  Miracle  Man "  in  another  Blank 
house  a  few  doors  away  and  established 
the  fall  record  for  the  house.  During 
the  week  also  "  The  Westerners "  drew 
capacity  business  to  W.  L.  Myers'  Majes- 
tic Theatre,  Waterloo,  where  the  Benjamin 
B.  Hampton  production  equaled  the  mark 
set  by  "  Sahara  "  earlier  in  the  season.  A. 
J.  Diebold  gave  "  Desert  Gold  "  a  week  of 
powerful  exploitation  at  his  Strand  The- 
atre, Cedar  Rapids,  Iowa,  and  a  banner 
week's  business  resulted.  Mr.  Diebold 
staged  a  gorgeous  prelude  on  the  Zane 
Grey  production  and  his  newspaper  adver- 
tising appropriation  almost  doubled  that  of 
any  production  showm  at  the  Strand  since 
his  Fall  opening. 


Among  the  in-.poriant  first-run  contracts 
on  "Desert  Gold"  just  announced  are: 
The  Hippodrome,  Pottsville,  Pa. ;  the 
Family,  Elkhart,  Ind. ;  the  Princess,  Ames, 
Iowa;  the  Opera  House,  Gloucester,  N.  J.; 
the  Standard,  Chicago ;  the  La  Salle,  Chi- 
cago ;  the  Theatarett,  Fort  Scott,  Kans. ; 
the  Movieland,  Las  Cruces,  N.  M. ;  the 
Gould,  Pittsburgh;  the  Crystal,  Pittsburgh; 
the  Majestic,  Hibbing,  Miim. ;  the  "B" 
Theatre,  Albuquerque,  N.  M. ;  the  Eagle, 
Jeanette,  Pa. ;  the  Strand,  Altoona,  Pa. 

Big  bookings  of  "  The  Westerners  "  an- 
nounced in  the  past  few  days  include : 

The  Majestic,  Chillicothe,  Ohio;  the  Hip- 
podrome, Pottsville,  Ja. ;  the  Elks,  Mahoney 
City,  Pa. ;  the  Doan,  Cleveland ;  the  Main, 
Cleveland;  the  Opera  House,  Urichsvillc, 
Ohio ;  the  Airdome,  De  Leon,  Tex. ;  the 
Lincoln,  Union  Hill,  N.  J.;  the  Magnet, 
Claremont,  N.  H. ;  the  O'Dowd,  Florence, 
S.  C. ;  the  Colonial,  Sioux  Falls,  S.  D. ; 
the  Gould,  Pittsburgh,  Pa. ;  Proctor's, 
Plainfield,  N.  J. ;  the  Regent,  Billings, 
Mont.;  the  Majestic,  New  York  City. 


Arthur  Jacobs  Branches  Out  as  a 
Player  Specialist 

Arthur  H.  Jacobs,  prominently  identified 
with  the  producing  end  of  the  motion 
picture  industry  for  many  years,  has  again 
engaged  in  business  for  himself  and  has 
opened  a  suite  of  offices  on  the  ninth 
floor  of  145  West  45th  Street,  New  York. 

Mr.  Jacobs  announces  on  his  letter  heads 
and  business  carets  that  he  is  a  specialist  in 
Motion  Picture  Players,  Authors,  Stars  and 
Productions.  He  intends  to  manage  stars 
and  players  of  recogn'zcd  ability  and  to 
institute  a  new  sort  of  high  class  service 
to  producers. 


Vivian  Martin  in  the  Paramount-.\rtcraft  picture 

"  His  Official  Fiancee 

American  Film  in  Foreign  Deal 

(Continued  from  page  3305) 
tective  stories  had  been  the  steady  film  diet 
of  their  patrons  for  the  past  two  or  three 
years. 

In  Copenhagen  the  firm  of  John  Olsen 
and  Company  controls  the  American  Film 
Company  productions  for  the  group  of 
Scandinavian  countries  and  Mr.  Hutchin- 
son, Jr.,  declares  they  are  being  warmly 
received  by  the  exhibitors.  This  firm  was 
also  co-operating  with  the  Scandinavian 
government  in  film  propaganda  during  the 
World  War  and  through  its  activities  in 
that  respect  greatly  increased  its  prestige 
among  Scandinavian  exhibitors  so  that  to- 
day it  unquestionably  dominates  the  dis- 
tribution field. 

"  We  feel  that  the  consummation  of  con- 
tracts providing  for  the  distribution  of  the 
Minter,  Russell,  Fisher  series  of  produc- 
tions in  the  newly  created  countries  like 
Poland,  Finland  and  the  Balkan  States, 
with  the  others  which  have  been  closed  for 
the  balance  of  Europe,  gives  us  reason  to 
be  mighty  proud  of  our  European  connec- 
tions," said  Mr.  Hutchinson.  "  I  know  of 
no  American  producer  who  is  better  rep- 
resented abroad  than  we  are  at  present. 
It  is  mighty  gratifying  to  note  that  our 
reputation  for  making  only  the  highest 
class  of  features  —  the  kind  of  pictures 
that  can  be  shown  in  the  finest  theatres  on 
the  continent,  has  won  us  such  excellent 
connections,  for  all  of  the  firms  holding 
contracts  with  us  are  held  in  high  esteem 
by  exhibitors  and  assure  the  showing  of 
'  Flying  A '  pictures  in  every  nook  and 
corner  of  Europe.  With  the  aid  and  co- 
operation of  such  firms,  you  may  be  sure 
we  can  go  enthusiastically  about  making 
still  greater  and  better  pictures  for  them 
next  season." 

Briggs  Comedies  Liked  in  the 
Metropolitan  Centers 

W'ith  bookings  from  the  leading  first- 
run  houses  all  over  the  countrj-,  the  Para- 
mount-Briggs  comedies  it  is  declared  in 
a  statement  from  the  Famous  Players- 
Lasky  Corporation,  are  proving  that  ex- 
hibitors want  variety  in  the  type  of  com- 
edy fare  which  they  ser\'e  their  patrons. 
Last  week  two  Paramount-Briggs  come- 
dies played  in  two  leading  Broadway 
houses,  the  Strand  and  the  Rivioli,  and 
in  the  new  Strand  Theatre  in  Brooklyn. 


November  i  ,   i  9  i  9 


f 


3313 


Special  Service  Section  on 

Anna  Lehr  in  "The  Open  Door" 


ABOUT  THE  STORY 

THEKE  is  a  feature  picture  which  pre- 
sents a  great  opportunity  for  the  ex- 
hibitor to  get  out  of  the  beaten  path, 
inasmuch  as  it  is  a  decided  noyelty  in  con- 
t ruction,  so  far  as  the  technique  of  mak- 
■g  a  picture  is  concerned. 
The  story  is  told  almost  without  the  use 
■f  subtitles.    Clever  methods  of  express- 
ing lapses  of  time  and  like  necessities  in 
picture    making    are    employed  without 
words  being  used  to  inform  the  audience 
what  can  not  be  told  in  the  scenes. 

The  picture  itself  is  a  mystery  story  and 
will  hold  interest  although  there  is  really 
'  much  mystery  in  the  first  few  reels  that 
o  one  is  able  to  even  guess  what  it  is  all 
'  out.  Later  sequences,  however,  explain 
lirly  well  the  early  scenes  which  have 
en  meaningless  up  to  this  time  and  the 
cture  will  pass  as  a  better  than  average 
rTering  of  its  kind. 

We  believe  that  every  true  showman  is 
oking  for  opportunities  for  getting  out 
■     the  exhibiting  and  advertising  rut  and 
we  therefore  have  decided  that  we  will  rec- 
nmmend  that  those  who  book  this  picture 
-hould  go  about  exploiting  it  not  so  much 
-  a  great  dramatic  picture,  but  as  a  nov- 
;ty  and  we  might  say,  an  innovation  in 
■nstruction.    We  must  admit  that  there 
\s  been  mighty  little  improvement  in  the 
chnique   of   the    studios.    Picture  fans 
alize  this  too  and  they  have  been  looking 
:or  something  that  is  diflferent  and  which 
could  be  termed  an  advance  in  the  art  of 
reen  production. 

It  is  now  some  years  since  Mr.  Griffith 
troduced  the  closeup  and  the  foreground 
ito  what  is  now  common  use.  This 
marked  an  epoch  in  the  history  of  the  in- 
dustry, is  still  talked  of,  and  is  generally 
known  among  picture  fans  as  one  of  the 
'>ig  events  in  picturedom. 

In    the    construction    of    "  The  Open 


Door "  you  have  three  things  which  by 
stretching  a  point  or  so  that  you  could  pro- 
claim  to  your  audience  as  a  second  epoch 
in  motion  picture  events.  First,  the  elimi- 
nation of  practically  all  tilles,  the  injec- 
tion of  which  has  in  many  cases  irritated 
many  people  who  go  to  the  picture  houses. 
Second,  is  an  improvement  in  camera  work, 
the  use  of  double  and  triple  e.xpostire,  so 
that  the  scenes  blend  from  one  to  the  other 
with  the  entire  elimination  of  the  "snap'' 
that  always  characterizes  the  projection  of 
a  closeup  followitig  a  long  clistance  shot 
where  no  resolve  is  used. 

Third,  photography  that  has  never  been 
surpassed  and  is  seldom  equalled,  espe- 
cially in  a  six-reel  picture.  There  is  not 
a  scene  which  does  not  stand  out  like  a 
cameo.  So  sharp  and  clear  is  it,  that  beads 
of  perspiration  can  be  seen  trickling  down 
the  faces  of  some  of  the  actors  in  fore- 
ground shots.  We  are  not  aware  that  any 
new  methods  have  been  employed  in  devel- 
oping such  high  grade  photography,  and 
are  presuming  that  the  results  obtained  are 
only  those  which  expert  camera  men  and 
laboratory  "  sharks "  such  as  the  head 
camera  man  w^ho  is  responsible  for  the 
negative  of  this  picture,  John  K.  Holbrook 
is  capable  of  when  given  the  authority  to 
go  ahead  and  do  a  job  the  best  they  know 
how.  But  the  fact  remains  that  this  is  a 
great  piece  of  work  in  this  connection  and 
we  don't  think  that  you  would  be  placing 
yourself  outside  the  sphere  of  a  good 
showman  if  you  were  to  claim  that  this 
picture  was  a  demonstration  of  a  new  pro- 
cess in  photography  which  promises  to 
revolutionize  the  business. 

So  here  is  what  we  would  do  with  this 
picture : 

Advertise  it  as  presenting  a  great  ad- 
vance in  studio  technique  as  that  presented 
by  D.  W.  Griffith  when  he  introduced  the 
"  close-up." 


Advertise  it  as  a  film  where  the  story  is 
told  almost  entirely  without  subtitles. 

Advertise  it  as  the  finest  photographic 
gem  you  have  ever  seen  and  as  an  advance 
n  the  photographic  art. 

"  The  Open  Door  "  was  written  by  Gar- 
held  Thompson,  directed  by  Dallas  M. 
Fitzgerald,  supervised  by  George  M.  Mer- 
rick and  photographed  by  John  K.  Hol- 
brook and  James  C.  Hutchinson. 

Although  John  P.  Wade  heads  the  cast, 
an  unusually  good  one  throughout,  we  be- 
lieve that  we  would  give  Anna  Lehr  the 
best  end  of  our  billing  if  we  wanted  to 
mention  anyone  especially  in  the  cast,  as 
she  is  rather  well  known  among  picture 
fans  and  Mr.  Wade's  name  will  mean  very 
little. 

SYNOPSIS  OF  THE  STORY 

Horton  and  Evans  are  partners  in  busi- 
ness. Moore,  a  trusted  bookkeeper  for  the 
firm,  discovers  a  defalcation.  It  is  learned 
that  Owens  has  used  the  funds  in  a  specula- 
tion and  lost.  In  order  to  save  the  good 
name  of  the  firm,  and  greatly  in  need  of 
money  himself,  Moore  signs  an  arrange- 
ment with  the  two  men,  whereby  he  will 
take  the  blame  for  the  stolen  money  for  a 
compensation.  After  serving  fifteen  years 
in  prison  he  returns  and  demands  his 
money.  He  has  lost  his  copy  of  the  agree- 
ment. Owens  refuses  to  pay  him  and  he 
seeks  Horton.  Horton  has  reared  Moore's 
daughter  as  his  own  and  further  he 
promises  to  aid  him  to  recover  the  money 
under  this  secret  agreement.  Owens  in  the 
meantime  hires  a  crook  t^  rob  the  safe  of 
Horton  in  order  to  steal  some  securities 
and  get  a  copy  of  the  agreement.  Horton 
is  murdered  but  the  criminal  is  discovered 
by  Moore.  The  latter  is  injured  by  a  pass- 
ing automobile.  Later  Moore  is  accused 
of  the  murder  of  Horton.  An  attempt  is 
made  to  blackmail  the  daughter  of  Horton. 
Finally  the  real  criminal  is  caught,  and 


Moments  in  "  The  Open  Door"  Prcduction 


Characteristic  scenes  from   "  The  Open   Door/'  shoiving  John  P.   Wade  the  star 

Advertise  as  an  Epoch  in  Film  Construction 


Owens'  connection  and  complicity  in  the 
crime  is  discovered  and  he  is  sent  to  jail. 
Moore  comes  to  claim  his  daughter  but 
realizing  her  life  might  be  clouded  if  she 
knew  of  his  career,  leaves.  She  never 
knows  the  sacrifice. 

THE  CAST 

Joe  Moore  John  P.  Wade 

Tom  Burke  Sam  J.  Ryan 

James  Horton  Bob  Broderick 

Matthew  Owens  Frank  Evans 

Mary  Burke  Anna  Lehr 

Betty  Horton  Edith  Stockton 

Robert  Blakemore  Walter  Miller 

Alice  Drake  Diana  Allen 

John  P.  Wade  will  be  remembered  for 
his  characterization  in  J.  Stuart  Blackton's 
"  Safe  for  Democracy  "  and  Anna  Lehr  has 
a  good  reputation  as  leading  woman  in 
numberless  features.  The  other  members 
of  the  cast  are  well  known  stage  artists. 
Especially  effective  are  the  characteriza- 
tions of  Sam  J.  Ryan,  Bob  Broderick  and 
Frank  Evans. 

COMPARISONS  AND  OPINIONS 

THERE  is  hardly  a  feature  which  we 
remember  with  which  this  picture  can 
be  compared  with  justice.  Not  that  in  plot 
that  it  is  so  different  than  many  other 
mystery-crook  stories  but  that  it  has  been 
handled  very  differently. 

Since  we  have  treated  the  story  in  our 
synopsis  from  the  angle  of  telling  you 
in  the  fewest  number  of  words  what  the 
plot  is  about  we  think  it  best  to  advise 
you  a  bit  farther  concerning  the  construc- 
tion. 

This  picture  opens  up  with  a  fight  be- 
tween Horton  and  Owens  which  Burke  sees. 
Then  you  see  Moore  leaving  Sing  Sing 
Prison  and  then  come  some  scenes  in  which 
you  guess  that  Moore  has  been  doing  time 
for  a  crime  that  he  did  not  commit,  that 
Owens  is  crooked  and  that  the  girl  who  is 
supposed  to  be  Horton's  daughter  is  really 
Moore's  child.  Then  the  plot  centers  on 
the  solving  of  the  murder  mystery  in  the 
last  reels. 

It  is  our  opinion  that  this '  feature  will 
get  by  with  audiences  which  like  mystery 
stories  and  most  people  do  and  that  doesn't 
mean  just  ordinary  fans  either. 


At  a  Glance 

Story  —  Mystery  melodrama  with  love 
interest  secondary  in  importance. 

Star  —  John  P.  Wade  credited  with  the 
lead.  Practically  an  all  star  production 
with  no  one  role  predominating. 

Support  —  Includes  Anna  Lehr  and 
capable  people  who  are  correct  types. 

Author  —  Garfield  Thompson. 

Director  —  Dallas  M.  Fitzgerald  —  Super- 
vised by  George  M.  Merrick. 

Length  —  Six  reels. 


Roosevelt  confessed  to  liking  the  detec- 
tive yarns,  Wilson  is  said  to  fall  for  the 
Diamond  Dick  stuff  and  so  on. 

We  would  advise  the  exhibitors  who 
book  this  feature  to  speed  up  their  pro- 
jection a  bit  on  the  first  three  reels.  It 
would  be  fatal  to  let  this  story  drag  as 
it  takes  quite  a  while  getting  to  the  plot. 

NEWSPAPER  DISPLAY 

WE  have  told  you  that  we  would  an- 
nounce this  as  something  new  in 
photoplay  and  therefore  some  advertising 
copy  we  will  write  for  use  in  your  news- 
papers and  program  will  be  framed  to  carry- 
out  this  idea. 

Here  is  what  we  would  suggest  in  catch 
lines : 

"Griffith  Revolutionized  the  Photoplay 
with  the  'close-up  '  " 

"  Have  you  been  bored  by  pictures  be- 
cause of  excessive  titles?" 

"  Marking  a  new  epoch  in  photoplay 
production." 

For  selling  talk  to  be  used  with  a  good 
cut  we  offer  the  following: 

"We  announce  the  film  sensation  of  the 
season  in  point  of  noveltj-.  A  picture 
which  tells  it^  story  almost  without  the  aid 
of  titles :  which  contains  some  new  ideas 
in  scene  construction  that  is  as  revolution- 
ary as  D.  W.  Griffith's  first  use  of  the 
"  close-up  "  :  Photography  which  has  never 
been  equaled  in  any  picture,  something  new 
and  different  in  e\ery  way." 

"As  for  the  dramatic  story  of  the  picture, 
it  is  a  my.stery  melodrama,  the  kind  you 
all  like,  interesting  and  attention  compelling 
in  every  sequence."  "  This  feature  marks 
an  epoch  in  photoplay  in  three  departments. 


First,  because  the  storj^  is  told  almost  with- 
out the  use  of  titles :  Second,  because  some 
new  ideas  in  scene  construction  which  are 
as  revolutionary  as  D.  W.  Griffith's  first 
use  of  the  "close-up,"  and  third,  because  it 
will  introduce  to  you  a  quality  of  photog- 
raphy you  have  never  seen. 

The  dramatic  quality  of  the  story,  a 
mystery  melodrama  the  sort  which  keeps 
people  guessing  until  the  final  sequence, 
will  also  commend  itself  to  your  good  judg- 
ment on  picture  values.  It  is  good  enter- 
tainment and  a  decided  novelty.  We  want 
your  opinion  on  the  new  technique.  Come 
and  let  us  know  what  you  think  about  it." 

"  This  picture  promises  something  new. 
First,  the  story  is  told,  practically  without 
the  aid  of  titles,  clever  means  being  em- 
ployed to  convey  what  is  usually  stated  in 
words.  Second,  new  and  revolutionary 
ideas  put  to  test  in  camera  work.  Third, 
photography  which  has  never  been  equaled 
and  concerning  which  we  are  not  able  to 
make  announcement  further  than  that  it 
is  a  big  advance  in  the  art. 

Dramatically  this  is  a  good  story,  an 
interesting  well-knit  tale  of  the  crook- 
mysterj-  type,  the  kind  you  like  best  be- 
cause you  can't  see  the  end  until  the  end 
is  reached."  . 

NEWSPAPER  READER 

<  <'T>HE  OPEN  DOOR  "  a  new  and  novel 
feature  photoplay,  enacted  by  an 
all  star  cast  will  be  the  photoplay  offering 

at  the    theatre  for  an   

day  engagement  beginning   . 

This  film  has  been  acclaimed  by  every- 
one as  an  astonishing  production  from  it's 
technical  side  in  that  it  is  a  wide  departure 
from  the  usual  in  many  of  it's  angles.  To 
those  who  have  deplored  the  ever  increas- 
ing tendency  to  make  the  picture  an  ani- 
mated novel  by  the  use  of  excessive  sub- 
titles this  feature  will  be  welcomed.  It  is 
said  that  it  contains  less  than  a  half  dozen 
short  titles,  the  whole  story  being  told 
by  the  pantomime  of  the  players  or  by  clever 
camera  work  which  eliminates  the  neces- 
sity of  words  in  die  unfolding  of  the  plot. 

Another  feature  of  the  picture  which 
brings  it  into  the  novelty  class,  is  some 
new  ideas  in  scene  construction  and  the 
most  wonderful  photography  ever  pro 
duced. 


November  I,  ipjp  '  3315 

HE  TV^as  the  Champion  Pu^ili5t 
of  his  weig'ht  - 

Ready  to  enter  the  lin^  there  came 
a  call  from  outside  — 

It  was  the  fill  he  idolized  -  She 
implored  him  to  be  the  victor  that  ni^kt  - 

He  frowned,  shru^^'ed  his  shoulders 

and  Left  her  with  outstretched  arms  and 
tear  filled  eyes  > 

Boiling  inwaidly  with  rag'e  he  met  his  oppo- 
nent'Followed  a  ii^ht  that  kept  the  excited  thousands 

in  the  hall  on  their  feet  cheering  wildly  'At 

last  he  had  his  opponent  at  his  mercy 

And  then  the  champion  suddenly 

dropped  and  took  the  full  count 
of  ten 

He  had  QUIT  purposely 

(Mat  was  his  reason^  ^HOULD  A  HUS 

BAND  FORGIVE  ? 

Preserttedi  bu  StaqecL  bu 
iVCiUam'Fojc  R'A-WaLsk 

WlthMLVcam  Coopev  in,  the  iecLcLCyig  vole  • 


3316 

Greater  Pathe  Sales  Activities 


Big  Increase  in  Sales  Volume  Makes 
Necessary   Reorganization  of 
Sales  Department 

BECAUSE  of  the  tremendous  increase 
in  business  recorded  in  every  branch 
during  the  last  six  months,  Mr.  Paul 
Brunet,  Vice-President  and  General  Man- 
ager of  Pathe  Exchange,  Inc.,  has  been 
obliged  to  reorganize  the  executive  force 
of  the  Sales  Department  to  provide  for 
further  specialization  in  sales  activities. 
The  Short  Subjects  Sales  Department  has 
been  abolished,  and  in  its  stead  are  three 
divisions  which  will  handle  all  short  sub- 
jects sales.  These  are  classed  as  Division 
I,  Serials ;  Division  2,  Comedies ;  Division 
3,  Pathe  News,  Pathe  Review,  Topics  of 
the  Day,  and  Miscellaneous. 

Frank  Duffy,  who  for  some  time  past  has 
been  engaged  visiting  the  Pathe  Exchanges 
as  Special  Representative  of  the  General 
Manager,  has  been  appointed  Assistant 
Director  of  Exchanges,  and  will  spend 
most  of  his  time  in  the  Home  Office. 
Mr.  Duffy  has  been  with  Pathe  for  years, 
and  is  familiar  with  exchange  work  in  its 
every  phase.  He  ^ill  relieve  Fred  C. 
Quimby,  Director  of  Exchanges,  of  much 
of  the  department  detail,  and  his  first- 
hand knowledge  of  conditions  and  men  in 
the  sales  force,  will  be  invaluable. 

Walter  Wessling,  Short  Subject  Sales 
Manager,  at  his  own  request,  was  relieved 
of  the  multitudinous  duties  of  that  office, 
and  has  been  appointed  Manager  of  the 
Southern  Division.  He  is  already  in  the 
field.  Mr.  Wessling  has  been  with  Pathe 
for  more  than  five  years  and  has  held 
almost  every  office  in  the  exchange  system 
—  posterman,  shipper,  booker,  cashier,  as- 
sistant branch  manager  and  district  man- 
ager. His  territory  will  embrace  the 
Charlotte,  Atlanta,  New  Orleans,  Little 
Rock,  Dallas,  Oklahoma  City,  Kansas  City, 
St.  Louis  and  Cincinnati  offices. 

Jack  Storey,  whose  work  as  a  manager 
of  the  Kansas  City  exchange  was  most 


"  The  Corsican  Brothers  "  Marks  Re- 
turn to  Costume  Productions 
and   Romantic  Style 

THAT  Dustin  Farnum  and  his  mange- 
ment,  the  United  Picture  Theatres 
Inc.,  are  convinced  that  the  time  is  ripe 
for  a  return  of  the  costume  play  to  the 
screen  is  indicated  by  the  reported 
magnitude  of  the  production  of  "  The 
Corsican  Brothers "  which  United  has  al- 
most completed  for  the  star  at  the  AsLra 
studios.  Another  enthusiastic  advocate  of 
the  plan,  and  incidentally  one  who  pre- 
dicts great  success  for  it,  is  L.  J.  Gasnier 
under  whose  personal  supervision  the  big 
feature  spectacle  is  being  made.  Mr. 
Berst,  Mr.  Farnum  and  Mr.  Gasnier  put 
themselves  on  record  as  prognosticating 
success  for  their  costume  production,  bas- 
ing their  opinion  on  the  need  of  diversity 
of  offering,  and  pointing  out  as  they  are 
reported  to  do,  the  fact  that  there  has 
been    so    frequent    a    repetition    of  the 


effective,  has  been  promoted  to  District 
Manager  of  the  Pacific  Coast  territory. 
His  district  comprises  the  Denver,  Salt 
Lake  City,  Seattle,  Spokane,  Portland,  San 
Francisco  and  Los  Angeles  offices.  Storey 
has  been  with  Pathe  about  a  year  and  a 
half,  and  in  that  time  brought  the  Kansas 
City  exchange  from  a  position  where  it 
had  only  once  earned  a  bonus,  to  a  con- 
sistent winner  of  prize  money. 

Edgar  O.  Brooks,  who  for  some  time  has 
been  Exploitation  Manager  of  Pathe,  is 
appointed  Manager  of  the  Serial  Sales. 
Mr.  Brooks'  energetic  work  as  Explo'tation 
Manager,  which  has  resulted  in  big  re- 
turns, was  responsible  for  his  promotion. 
He  is  thoroughly  familiar  with  the  sale  as 
well  as  exploitation  of  motion  pictures,  for, 
in  his  long  career  in  the  motion  picture 
field,  he  has  been  thoroughly  trained  in  the 
direction  of  sales. 

No  selection  has  been  made  of  the  men 
who  will  command  the  other  two  short 
subjects  divisions,  and  until  they  are  se- 
lected all  matters  pertaining  to  the  pro- 
duct of  these  divisions  will  be  handled  bv 
Mr.  Duffy. 

The  duties  of  the  Exploitation  Depart- 
ment have  been  assumed  by  Victor  M. 
Shapiro,  who  joined  the  Pathe  Publicity 
Department  soon  after  receiving  his  dis- 
charge from  the  Camp  Upton  hospital, 
where  he  spent  several  months  after  re- 
turning from  active  service  in  France  as 
a  lieutenant  with  the  77th,  Metropolitan 
Division.  Mr.  Shapiro  is  a  thoroughly 
drilled  exploitation  man,  and  before  join- 
ing the  army  handled  several  big  features. 

L.  S.  Diamond  has  been  appointed  Secre- 
tary to  the  Director  of  Exchanges,  and  in 
addition  will  retain  his  position  as  head 
of  the  Sales  Statistics  Department. 

Several  weeks  ago  Frank  Rogers  was 
named  Manager  of  the  Central  Division, 
which  includes  the  offices  in  Chicago,  De- 
troit, Minneapolis,  Indianapolis,  Milwaukee, 
Des  Moines,  and  Omaha,  and  is  now  ac- 
tively engaged  in  his  work. 


monotony  of  modern  dress  plays  and  of 
modern  plots  that  the  motion  picture  pub- 
lic has  grown  rather  weary  in  that  line 
and  is  ready  to  welcome  a  return  of  the 
romantic  style  of  the  earli'  part  of  the  last 
century  with  its  courtly  environment  and 
wealth  of  investiture. 

Manifestly  "  The  Corsican  Brothers " 
lends  itself  well  to  massive  and  elaborate 
production,  and  this  is  promised  with 
marked  assurance  by  the  United  producers. 
Stills  of  the  major  portion  of  the  offering 
already  completed  have  reached  the  East 
and  are  said  to  bear  out  by  their  depicted 
"  action,"  and  by  the  massiveness  and 
beauty  of  the  scenes  they  .show  forth,  the 
large  claims  made  for  the  forthcoming 
six-reel  feature. 


The  acclaim  with  which  patrons  of  the  silent 
screen  have  accorded  the  productions  in  which 
Sessue  Hayakawa  is  the  central  figure  will,  it  is 
.said,  he  emphasized  in  his  latest  picture,  "  The 
Illustrious  Prince  "  produced  for  Robertson-Cole 
by  the  Haworth  studios. 


Motion    Picture  News 

Dalton  Closes  Deal;  Organizes  a 
New  Company 

Emmett  Dalion,  President  and  General 
Manager  of  the  Southern  Feature  Film 
Corporation  recently  sold  his  Ohio  Terri- 
tory on  his  famous  feature  "  Beyond  The 
Law"  to  Sol.  Lesser.  During  his  recent 
trip  to  New  York  City  Mr.  Lesser  bought 
these  state  rights  for  his  Masterpiece  Film 
Corporation  of  Cleveland,  Ohio. 

Mr.  Dalton  also  closed  out  the  states  of 
Illinois  and  Indiana  to  the  Doll-Van  Co. 
of  Chicago  and  Indianapolis,  also  to  Mr. 
J.  F.  Cubberly  of  the  First  National  Ex- 
hibitors Circuit  of  Minneapohs  the  states 
of  Minnesota,  Wisconsin,  North  and 
South  Dakota,  and  to  A.  H.  Blank,  of 
Des  Moines  the  states  of  Iowa  and 
Nebraska. 

Mr.  E.  H.  Hulsey  of  The  First  National 
Exhibitors  Circuit  of  Dallas,  Tex.,  pur- 
chased the  rights  to  Texas,  Oklahoma  and 
Arkansas  on  this  great  production. 

With  these  big  deals  closed  Mr.  Dalton 
has  done  the  unusual  thing  of  disposing  of 
the  entire  territory  over  his  desk  in  his 
New  York  office. 

Mr.  Dalton  also  desires  it  to  be  an- 
nounced that  he  has  recently  completed 
the  organization  of  The  Great  Western 
Pictures  Corporation  with  headquarters  in 
New  York  City,  and  he  will  leave  for  the 
west  shortly  with  a  company  of  screen 
artists  to  take  a  series  of  two  and  five 
reel  western  productions. 


A.   S.   Dworsky   Completes  Film 
Machine 

A  visitor  in  New  York  City  is  A.  S. 
Dworsky,  inventor  of  machines  that  clean 
and  renovate  film.  He  is  proprietor  of 
Twin  City  Film  Renovating  Company  of 
Minneapolis  and  receives  film  cleansing 
orders  from  distances  as  far  as  New  York 
and  Seattle. 

From  eight  to  ten  years  have  been  spent 
l)y  Mr.  Dworsky  in  experimenting  and  he 
has  had  large  machines  of  his  own  inven- 
tion in  operation  for  many  years.  As  he 
has  just  perfected  a  machine  four  feet  high 
by  four  feet  long  and  only  two  feet  wide, 
which  is  small  enough  to  be  installed  in  any 
exchange  he  is  demonstrating  it  in  New 
York  City  for  the  next  few  weeks. 

Without  the  aid  of  chemicals  Mr.  Dwor- 
sky declares  that  his  machine  absolutely 
cleans  and  buffs  old  film  and  that  it  can 
also  buff  the  emulsion  side  as  well  as  the 
celleloid  side  of  new  film.  The  American 
Film  Renovating  Company  with  headquar- 
ters in  the  Consumers  Building,  Chicago, 
has  been  established  by  Mr.  Dworskj'  and 
those  allied  with  him  to  demonstrate  the 
new  small  machine. 


Night  Scenes  of  Shipwreck  Form 
Feature  of  New  Metro  Film 

Alice  Lake,  Jack  Mulhall  and  Frank 
Currier  head  the  company  that  is  picturiz- 
ing  "Should  a  WWan  Tell?"  for  the 
Screen  Classics,  Inc.  The  drama  is  from 
the  pen  of  Finis  Fox  of  the  Metro  scenario 
staff  and  is  directed  by  John  E.  Ince.  A 
company  of  100  players  spent  10  days  at  the 
Laguna  Beach  location  on  the  Pacific  Coast 
where  night  scenes  of  a  shipwreck  were 
filmed  for  the  production. 


United  Feature  A  Costume  Show 


November  i ,  1919 


3317 


Special  Service  Section  on 

FOUR  CHRISTIE  COMEDIES 


INNOVATION      IN  SPECIAL 
SERVICE 

I\"  preparing  a  special  service  for  Chris- 
tie comedies,  an  innovation  in  this  de- 
partment, we  have  been  induced  to  render 
this  service  for  the  reason  that  we  have 
noted  the  continued  increase  in  attention 
that  the  smaller  numbers  on  the  programs 
are  receiving  at  the  hands  of  progressive 
exhibitors. 

We  arc  selecting  the  last  four  releases 
of  the  Christie  Specials,  "  Shades  of 
Shakespeare,"  "  Dangerous  Nan  McGrew," 
"He  Married  His  Wife"  and  "Wild  and 
Western." 

All  of  these  pictures  are  in  two  reels, 
each  has  a  definite  plot  to  which  the  se- 
quences adhere  and  each  picture  is  entirely 
different  from  the  others.  Releases  are 
monthly  through  the  usual  channels  of  the 
Christie  films. 

SYNOPSIS  OF  "SHADES  OF  SHAKESPEARE" 

Direction  Al  K.  Christie. 
Story  by  W.  Scott  Darling. 
Cast:    Alice    Lake,    Earl    Rodney,    Gene  Corey, 
Eddie  Barry. 

Gene  and  Earl  were  in  love  with  Alice  and 
when  they  decided  to  put  on  a  war  play,  they 
both  wanted  to  be  the  hero.  Alice  had  written 
the  love  scenes  for  Earl  and  herself,  but  as  Gene 
said  his  father  wouldn't  let  them  play  in  the 
opera  house  if  he  wasn't  the  hero  they  had  to 
let  him  be  the  .\merican  officer,  while  Earl  was 
the  Hun  captain. 

Everything  apparently  went  well  until  Gene 
quarreled  with  the  property  man.  In  order  to 
get  even,  the  property  man  tied  Gene's  uniform 
to  the  scenery  just  before  his  cue,  thus  prevent- 
ing Gene  from  making  a  heroic  entrance  and 
rescuing  .Mice  and  the  Belgian  girls.  They  quar- 
reled again,  knocking  some  of  the  scenery  down. 

In  his  villainous  effort  to  sandbag  Earl,  Gene  was 
knocked  unconscious.  Then  Alice  was  struck  by 
the  brilliant  idea  of  Earl  changing  uniforms  and 
playing  the  hero.  This  was  done  and  just  before 
the  entrance  of  the  German  army.  Gene  bribed 
them  into  not  going  on.  So  the  show  waited 
while  the  property  man  was  sent  out  for  a  new 


licriiiaM  army,  lit  persuaded  the  tire  department 
to  come  and  act  and,  as  there  hadn't  been  a  fire 
in  three  months,  they  consented. 

This  gave  the  villainous  (lenc  another  chance. 
He  hurried  to  the  fire  house  and  in  the  most 
dramatic  scene  rang  the  fire  bell.  The  fire  chief, 
posed  majestically  upon  the  edge  of  the  trench, 
cried,  "  Brady's  Planing  .Mill;  back  to  the  tire 
house '  "    And  again  the  show  was  left  flat. 

.Arriving  at  the  fire  house,  they  saw  what  the 
trouble  was  and  chased  Gene  away  and  went  back 
to  the  theatre.  But  Gene's  resources  were  not  at 
an  end.  He  purchased  some  sneezing  powder 
and  installed  himself  in  the  gallery,  distributing 
the  powder  over  the  audience. 

The  audience  sneezed,  the  orchostra  sneezed, 
the  actors  sneezed,  and  even  the  dead  soldiers 
rose  up  to  sneeze.  Of  course  this  cooked  the 
performance.  The  audience  walked  out  and  the 
actors  stopped  acting.  Alice  commenced  to  cry, 
but  Earl  comforted  her  with  a  proposal  and  a 
diamond  ring,  so  she  counted  it  not  such  a  bad 
night  after  all. 

EXPLOITATION  ANGLES 

IN  as  much  ^s  this  is  a  burlesque  on  act- 
ing, your  advertising  should  be 
couched  in  the  same  vein.  For  instance, 
"  kid "  in  your  newspaper  display.  Use 
one  of  the  burlesque  melodramatic  cuts 
furnished  by  the  producers  and  tack  a  good 
catch  line  in  the  same  vein  along  side  it. 
Here  are  some  which  occur  to  us  as  ap- 
propriate : 

"  The  German  Army  Goes  on  a  Strike." 
"  Firemen    Take    the    Place    of    the  German 
Army." 

"  "The  Villain's  '  Pa  '  Owned  the  '  Opery 
House.'  " 

For  a  paragraph  of  selling  talk  we  would 
use  something  written  in  this  vein,  "  The 
shero  wrote  the  play,  all  about  the  brave 
doughboy,  and  the  despicable  German  offi- 
cer. They  presented  it  in  the  '  opry 
house.'  Presented  is  correct  because  lots 
of  things  happened,  the  funniest  things 
you  ever  saw  and  reminiscent  of  that  home 
talent  show  you  took  part  in  once  on  a 
lime.  Remember  how  everything  went 
wrong? 


"  We  can't  tell  you  any  more  about  this 
comedy  for  it  would  spoil  your  fun  to 
know  what  is  coming,  but  believe  us  it  is 
iuwny." 

"  '  Shades  of  Shakespeare  '  is  right.  The 
immortal  bard  probably  turned  over  in  his 
grave  at  the  travesty  this  comedy  makes 
of  his  great  art.  It  is  all  about  the  home 
talent  show  that  the  shero  wrote  mostly 
for  herself  and  hero  and  which  is  pre- 
sented at  the  "  opry  house."  Ever  see  a 
home  talent  show?  Or  better  yet,  did  you 
ever  play  in  one?  Well,  this  comedy  is  the 
real  thing.    See  it." 

The  producers  have  prepared  two  very 
appropriate  posters  for  this  show.  We 
would  be  liberal  with  both  as  they  will  sug- 
gest that  a  lot  of  fun  is  ahead  for  the  pa- 
trons of  your  house. 

Number  four  of  Volume  1  of  "  Film  Fol- 
lies "  published  by  the  producers  of  Chris- 
tie comedies,  will  tell  you  about  "  Shades 
of  Shakespeare." 

SYNOPSIS  OF  "DANGEROUS  NAN  McGREW 

Nan  McGrew,  proprietress  of  the  ice  cream 
parlor  in  a  Western  town,  is  in  love  with  Billy. 
They  plan  to  marry  as  soon  as  Nan  receives  a 
legacy  from  a  rich  uncle  in  the  East  who  has 
just  died.  A  letter  from  the  uncle's  lawyer  states 
that  the  will  provides  that  Nan  and  Cousin  Heze- 
ziah  were  to  share  jointly  under  the  condition 
that  they  marry,  either  party  defaulting,  the 
other  would  get  the  money.  Their  bubble  bursted, 
Nan  tried  to  think  of  some  way  to  sidestep  Heze- 
kiah,  who  was  arriving  on  the  next  train. 

She  had  the  happy  idea  of  bringing  to  life  the 
Western  town  of  Dead  Dog  in  which  they  lived 
and  which  was  as  dead  as  its  name.  The  tem- 
perance hall  was  turned  into  the  Golden  Nugget 
.Saloon,  a  few  cactus  planted  for  atmosphere  and 
the  whole  population  turned  into  dance  hall  girls, 
Indians  and  cowpunchers.  The  cowpunchers  went 
to  greet  Hezekiah,  escorted  him  to  the  saloon, 
forced  him  to  drink  and  generally  shocked  him 
when  in  rode  Nan.  The  customers  in  the  saloon 
ducked    under    tables    and    chairs   and  Hezekiah 

{Continued  on  next  page) 


Two  views  of  Fay  Tincher  in  her  latest  Christie  release   "  Wild  and  Western ' 


3318         (Special  Service) 


Motion  Picture  News 


Three  strong  moments,  depicting  plenty  of  action,  in  Fay  Tincher's  latest  Christie   release  "  Wild  and  Western. 


was  informed  that  she  was .  DANGEROUS  NAN 
McGREW. 

After  drinking  the  bar  dry.  killing  a  few  citi- 
zens and  acting  tough.  Nan  thot  she  had  Heze- 
kiah  sufficiently  scared  and  went  with  Billy  to 
her  ice  cream  parlor  to  drink  a  toast  to  their 
victory. 

BUT,  Hezekiah  wasn't  so. easily  lost.  Me  de- 
cided to  marry  her  after  all,  having  both  eyes 
■on  the  inheritance.  Then  Billy  took  a  hand.  lie 
told  Hezekiah  that  to  flirt  with  his  girl  was  to 
flirt  with  death.  In  vain  did  Hezekiah  protest 
that  he  only  wanted  the  money  and  would  secure 
a  divorce  as  soon  as  they  were  married,  and  all 
the  threats  couldn't  move  him. 

Nan  and  Hezekiah  accordingly  went  to  the 
minister's  and  as  Hezekiah  was  about  to  say 
"  I  do."  Billy  started  to  shoot  up  the  place.  It 
was  then  that  Hezekiah  ran  and  didn't  stop  till 
he  was  safe  on  the  train,  while  Nan  and  Billy 
were  made  one  and  happy  by  the  minister. 

ADVERTISING  POSSIBILITIES  OF 
"DANGEROUS  NAN  McGREW" 

THIS  film  is  another  burlesque  in  which 
what  would  have  passed  as  a  straight 
Western  melodrama  in  the  old  days  is 
.given  broad  treatment  with  excellent  com- 
edj'  results.  If  you  have  played  the  Doro- 
thj'  Gish  feature  "  Nugget  Nell  "  you  will 
Jcnow  about  what  to  expect  as  this  is  a  two 
reeler  along  the  same  lines. 

In  advertising  this  we  would  recommend 
the  use  of  the  two-column  cut  prepared  by 
the  producers  which  is  typical  of  the  fun 
the  film  contains,  and  gives  the  star,  Fay 
Tincher,  recognition  as  the  foremost  figure 
in  the  illustration.  There  are  also  two 
one-column  cuts  available,  both  of  which 
will  advertise  the  production  in  the  right 
vien.  A  good  one  and  three-sheet  poster 
are  also  available,  as  well  as  some  excellent 
scene  stills.  On  this  production  the  stills 
will  be  especially  effective  in  your  advertis- 
ing. 

For  catch  lines  on  this  picture  we  would 
suggest  something  like  these : 

"  The  Parson  Drank  It  Down,"  but  (explain 
■what  he  drank). 

"  Dead  Dog  Came  to  Life." 

"  Sounds  Like  a  Rip  Roaring  Westerner." 

SYNOPSIS  OF  "WILD  AND  WESTERN." 

Al  E.  Christie. 
Story   by   W.    Scott   Darling  and   Frank  Roland 
Conklin. 

Cast:  Fay  Tincher,  Eddie  Barry,  Neal  Burns, 
Gene  Corey,  Earl  Rodney. 

Rosie  is  a  Y.  W.  C.  A.  gym.  instructor  in  the 
east.  Coincident  with  her  getting  a  little  too 
rough  with  one  of  the  girls,  knocking  her  out 
and  being  fired  from  her  job  as  athletic  director, 
Rosie  is  advised  of  the  fact  that  she  has  acquired 
a  piece  of  real  property  in  the  torm  of  the  Rough 
Neck  Rancho.  There  is  nothing  for  her  to  do  but 
go  west,  going  Horace  Greely  .one  better  by  set- 
tine  out  for  the  Rough  Neck  Rancho  with  the 
idea  of  bringing  it  up  right  and  proper  with  deft 


feminine  touches.  These  touches  turned  out  to 
be  deft,  but  scarcely  feminine,  inasmuch  as  they 
were  blows  from  Kos.e's  husky  mit.  Naturally, 
a  bunch  of  bewhiskered  and  devil-may-care  cow- 
boys resented  the  innovation  of  a  woman  man- 
ager, and  when  Rosie  ordered  the  foreman  and 
all  the  rest  of  them  to  shave  their  moustaches, 
it  was  a  little  too  much  for  hard  boiled  Bill  and 
his  gang  of  leather-necked  cowboys.  Rosie  im- 
ported a  bunch  of  strikebreakers,  some  of  her 
own  girl  pals,  who  were  nicely  settled  in  the 
ranch  house.  Bad  Bill  hit  uj.on  the  brilliant 
idea  of  hiring  a  bunch  of  Indians  to  attack  the 
ranch  house,  scare  the  wits  out  of  the  eastern 
young  ladies  and  otherwise  maintain  the  morale 
of  the  men  folks  aroand  Rough  Neck  Rancho. 
It  was  a  bad  day  for  the  Indians  and  a  worse 
day  for  the  cowboys,  as  it  turned  out,  for  after 
Rosie  and  her  coliort  of  Sure-Shot  Susies  fin- 
ished mopping  off  the  Indians  out  of  the  barri- 
cades of  windows,  and  after  three  or  four  In- 
dians had  bitten  the  dust  after  good  old-fashioned 
melodramatic  style,  the  redskins  turned  around 
and  licked  the  tar  out  of  all  the  cowboys  for 
putting  them  up  to  such  a  hazardous  under- 
taking. By  this  time  one  or  two  of  the  cowboys 
had  fallen  for  the  lure,  of  the  women  folks  and 
had  sacrificed  their  flowing  whiskers,  their  sole 
pride  and  joy,  under  the  telling  fire  of  Cupid's 
darts.  Red  Bill,  the  burly  foreman,  was  finally 
vanquished  by  Rough  .\eck  Rosie  in  a  fist  fight 
which  was  not  exactly  fair  but  thoroughly  ef- 
fective. Bill  got  the  final  wallop  when  he  wasn't 
looking  by  one  of  Rosie's  pals  jdanted  behind  a 
carpet  before  which  the  fight  took  place. 

.\t  the  end  of  the  second  reel  of  desperate 
rriilling  Rosie  and  her  pals  are  victorious  and  the 
Rough  Neck  Rancho  settles  down  to  peace  and 
quiet  and  every  clean-shaven  cowboy  has  a  little 
milkmaid  on  his  arm. 

ADVERTISING     "WILD  AND 
WESTERN  " 

IF  the  other  Christie  specials  ha\  e  gone 
o\  er  for  yon,  especially  "  Dangerous 
Nan  McGrew,"  then  you  will  have  your 
patrons  looking  for  the  Christie's  and  you 
won't  need  to  go  into  too  much  detail. 

We  would  tell  people  that  this  is  a  fit- 
ting successor  of  "  Nan  McGrew."  Say 
that  it  is  even  better  than  the  other  bur- 
lesque Western  which  they  have  seen. 
Give  them  a  little  hint  of  the  plot  if  you 
want  to  in  this,  enough  so  they  will  get 
the  humor  possibilities  of  the  offering. 
Use  the  cuts  which  have  been  prepared  and 
can  be  obtained  from  the  exchange  and 
also  bill  with  the  one  and  three  sheet  litho- 
graphs which  are  prepared  on  each  release. 

For  catch  lines  for  your  newspaper  dis- 
play try  this  kind  of  stuff : 

"  She  was  a  little  rough  for  the  effete 
East  so  she  went  \^'est  " — 

"  As  a  Gym  instructor  she  was  a  lemon 
but  when  it  came  to  putting  cowboys  in 
trim  she  was  there  " — 

"  Rosie  was  her  name.  She  took  Gree- 
ley's advice  " — 


SYNOPSIS  OF  "HE  MARRIED  HIS  WIFE" 

Direction  .\l  E.  Christie. 
Story  by  Neal  Burns. 

Cast:    Edith  Roberts,  Neal  Burns,  Eddie  Barry. 

Edith  and  Neal  have  just  been  divorced  and 
the  judge  ordered  Neal  to  pay  $300  a  week  ali- 
mony. Neal  tried  to  slip  out  of  the  country  on 
the  first  alimony  day,  but  was  caught  in  an 
aerojilane  chase.  Then  next  alimony  day  he  got 
what  he  thought  was  a  brilliant  idea. 

He  left  his  clothes  on  the  beach  and  pretended 
to  have  killed  himself.  So  Edith  took  possession 
of  the  house  and  the  judge  started  courting  hex. 
Then  Neal  was  informed  by  his  lawyer  that  he  was 
legally  dead  and  his  wife  automatically  inherited 
everything  and  in  order  to  get  his  money  back 
he  would  have  to  marry  her  again. 

So  Neal  disguised  himself  with  whiskers  and 
had  a  couple  of  thugs  accost  Edith  so  he  could 
play  the  hero  with  her.  But  in  the  sham  fight 
one  of  the  thugs  apologized  to  Edith  for  hitting 
her  husband  so  hard  and  spilled  the  beans  gen- 
erally. So  P2dith  took  him  in  the  house  and 
nursed  him  back  to  health  and  he  proposed. 

.\fter  telling  him  how  like  her  poor,  dear,  dead 
husband  he  was,  she  consented,  and  he  had  to 
wear  a  suit  of  her  supposed  dead  husband's  to 
get  married  in.  The  '  guests  "  were  all  detec- 
tives, the  minister  himself  being  a  detective.  Just 
as  Edith  was  about  to  say  "  I  do,"  she  said  "  I 
don't  "  instead  and  disclosed  Neal's  identity.  The 
lawyer  arrived  just  then  and  said  in  reading  over 
the  old  will  he  found  a  clause  saying  that  quarrels 
in  the  family  would  have  to  be  patched  up  or 
the  money  would  go  to  charity.  So  they  were 
married  all  over  again  —  by  the  judge  of  the 
divorce  court. 

ADVERTISING  FOR  "  HE  MAR- 
RIED HIS  WIFE" 
T^HIS  picture  is  a  straight  farce  comedy 
^  and  not  burlesque.  It  is.  however, 
broad  in  the  scope  of  its  plot  and  has 
plenty  of  action. 

In  advertising  this  film  we  would  fol- 
low the  same  course  that  we  have  recom- 
mended for  the  two  preceding  releases, 
give  the  picture  space  in  your  newspaper 
displaj',  use  the  lithographs  prepared  by  the 
producers  and  obtain  plenty  of  scene  stills. 

Some  excellent  exhibitor  aids  have  been 
prepared  for  this  comedy.  Get  the  Sep- 
tember copy  of  Film  Follies  published  by 
the  Christie  Film  Co.  of  Los  Angeles.  It 
will  tell  you  all  about  "  He  Married  His 
Wife,"  and  prove  interesting  in  other  ways 
too 

For  your  newspaper  display  we  suggest 
the  follow-ing  for  catch  lines : 

"  She  said  he  had  ejes  like  her  poor  dead 
husband." 

"  The  bridegroom  heard  the  wedding  march 
twice  in  the  same  place. 

"  He  courts  his  divorced  wife." 

We  would  give  Edith  Roberts  the  head- 
lines in  our  advertising  as  she  has  quite 
a  reputation  as  a  leading  woman. 


I 


November  i ,  i  9  i  9 

F.  P.-Lasky  Gets  New  Studio  for 
Its  Educational  Department 

Because  of  the  rapid  growth  of  the 
production  activities  of  the  Educational 
Department  of  Famous  Playcrs-La>ky 
Corporation,  under  the  general  manage- 
ment of  Nathan  H.  Friend,  it  has  l)econu 
necessary  to  engage  new  studio  space.  The 
offices,  formerly  occupied  by  the  B.  S. 
Moss  Company  at  110  West  42d  Street, 
have  been  taken  over  hy  the  Educational 
Department  for  the  art  and  scenario  de- 
partments of  the  Paramount  Magazine  and 
other  productions  made  by  Mr.  Friend's 
staff. 

The  studio  space  at  120  West  41st  Street, 
which  has  been  the  home  of  the  scenario 
and  art  departments  of  the  Paramount 
Magazine,  is  now  being  devoted  to  the  use 
of  directors  and  other  production  forces  of 
the  Magazine  and  other  branches  of  the 
Educational  Department's  activities. 


"  Poor  Relations,"  Study  in 
Contrasts,  Released  Soon 

The  latest  Brentwood  production  di- 
rected by  King  W.  Vidor  will  be  released 
under  the  title  "  Poor  Relations."  As  sug- 
gested by  its  title,  "  Poor  Relations  "  pre- 
sents two  phases  of  social  American  life 
and  the  contact  between  the  counter-cur- 
rents snobberj-  and  sophistication  and 
honest  and  primitive  feelings.  The  charm 
and  simplicity  of  the  situations  it  is  ex- 
pected will  hold  the  attention  of  hardened 
fans. 

The  cast  is  said  to  include  a  carefully  se- 
lected company.  Florence  Vidor  as  the 
talented  Dorothy  of  the  Perkins  family  is 
stated  to  be  appealing,  while  ZaSa  Pitts  in 
the  part  of  sister  Daisj-,  the  romantic  and 
novel-loving  maiden,  is  given  full  scope 
to  inject  those  quaint  touches  of  eccentric 
comedy  which  have  won  Miss  Pitts  con- 
siderable popularity. 


First  National  Makes  Presentation 
to  Robert  Lieber 

In  appreciation  and  admiration  for  the 
work  of  Robert  Lieber,  president  of  First 
National  Exhibitors'  Circuit,  Inc.,  which 
had  brought  the  Circuit  to  such  a  gratify- 
.ing  state  of  prosperity,  stockholders  of 
the  Circuit  at  a  meeting  at  Hotel  Astor 
presented  Mr.  Lieber  with  a  signed 
tribute  of  esteen  and  appreciation  and  an 
order  for  a  Pierce-Arrow  limousine. 

W.  H.  Gordon,  owner  of  the  First 
National  Franchise  for  Boston,  in  a 
speech  of  presentation  declared  that  Mr. 
Lieber's  work  for  the  Circuit  was  of  a 
nature  that  would  stand  out  in  the  history 
of  the  motion  picture  industry. 


Reports  Favorable  Progress  on 

"  The  Corsican  Brothers  " 

At  the  Gasnier  studios  at  Glendale,  Di- 
rector Colin  Campbell  is  well  along  with 
the  latest  of  United  Picture  Theatres  fea- 
tures, "  The  Corsican  Brothers,"  starring 
Dustin  Farnum. 

President  T.  A.  Berst,  of  United,  re- 
turned recently  to  New  York  City  after 
expressing  his  satisfaction  over  the  man- 
ner in  which  the  celebrated  story  by  Dumas 
is  being  staged.  Mr.  Berst  stated  that 
from  every  standpoint  the  production 
promised  to  be  exceptional. 


.\nna    O.     Kilsson,   appcariiiR    in    "Soldiers  of 
Fortune,"   a    Rialart  rcle-ist. 

First  National's  Home  Office 
Undergoes  Renovations 

As  a  result  of  the  growth  in  business  of 
First  National  Exhibitors"  Exchange,  Inc., 
and  the  increased  responsibilities  on  the 
home  office,  the  entire  seventh  floor  of  the 
building  at  6  West  48lh  Street  is  being 
remodeled  for  the  expansion  of  the 
\arious  departments  connected  with  the 
home  office. 

Among  those  offices  which  will  be 
located  on  the  second  floor  is  the  acces- 
sory department  in  charge  of  S.  F.  Clark. 
Part  of  the  floor  will  be  utilized  for  a 
shipping  room,  declared  to  be  one  of  the 
most  up-to-date  in  the  film  industry.  The 
new  arrangement  will  also  provide  for  the 
need  of  space  by  the  publicity  department. 
C.  L.  Yearslej-,  director  of  publicit}'  and 
advertising  for  the  Circuit  will  move  into 
a  new  office,  and  his  present  quarters  will 
iie  taken  by  other  members  of  First 
National's  staff. 

In  addition  to  the  stock  room,  shipping 
room  and  accessory  department.  First 
National's  art  department  will  occupy 
space  which  is  being  appropriately  designed 
for  that  work. 


"  A  Woman   of   Pleasure "  Gets 
Special  Exploitation 

According  to  reports,  advertising  aids 
with  a  special  character  and  originality,  in 
that  they  are  said  to  combine  beauty  and 
sales  value,  w'lW  be  the  treat  in  store  for 
exhibitors  on  J.  D.  Hampton's  production 
"  A  Woman  of  Pleasure,"  featuring 
Blanche  Sweet,  Pathe  Special  release. 

All  the  matter  on  this  feature  from  the 
twenty-four  sheet  to  the  slide  is  reported  to 
have  been  given  particular  attention  and 
the  money-making  help  it  will  render  the 
exhibitor  has  been  the  main  motive  in  the 
creation  of  the  advertising. 


Irvin  S.  Cobb  Story  for  Moray 

"  The  .A.dventures  of  Bill,"  a  story  by 
Ir\in  S.  Cobb,  is  being  put  into  picture 
form  for  Vitagraph  l)y  Lucien  Hubbard, 
who  has  just  returned  from  a  vacation.  It 
will  be  filmed  during  the  winter  .with  Harry 
T.  Morey  in  the  leading  role. 


3319 

Exhibitors  Make  Records  on  "  Back 
to  God's  Country  " 

The  public's  appreciation  for  "  something 
(lifl'erent  "  in  screen  enlertaiimient,  and  an 
indication  to  producers  of  the  financial 
values  to  be  foiuid  in  divergences  from  the 
conventional  in  productions,  are  two  out- 
standing results  of  trade  interest  following 
lirst  run  engagements  of  "  Back  to  God's 
Countr.v,"  the  Curwood-Carver  production 
adapted  from  the  story  by  James  Oliver 
Curwood  and  released  by  First  National 
Exhibitors'  Circuit. 

A  two  weeks'  presentation  at  Tom 
Moore's  Garden  Theatre  in  Washington, 
I).  C,  established  a  new  box  office  record 
lor  that  house,  and  a  new  high  mark  for 
paid  admissions  for  engagements  of  similar 
length. 

.•\t  the  Madison  Theatre,  Detroit,  owned 
l)v  John  H.  Kunsky,  the  special  feature 
played  to  a  gross  of  $3,210  on  the  first  day 
of  a  seven  days'  run,  and  this  record  top 
for  an  opening  day  was  exceeded  by  several 
htmdrcd  dollars  on  the  sixth  and  sc\enili 
days  of  the  season. 


Hobart  Henley  Leases  a  Studio 

Owing  to  the  growing  demand  for  his 
pictures  Hobart  Henley  has  leased  a 
studio  at  361-363  West  125th  Street,  for 
the  next  year.  Screen  fans  and  exhiliitors 
need  no  introduction  to  Henley  for  he  has 
given  to  the  picture  world  realistic, 
strong  and  vital  subjects,  told  not  to 
secure  tremendous  profit  but  to  gi\e  them 
a  better  and  a  bigger  understanding  of 
life  and  its  problems. 

In  speaking  of  his  plan  for  his  new  com- 
pany yesterday,  Henley  said,  "  The  main 
thing  in  pictures  is  to  present  a  truthful 
picture  of  life  as  the  public  knows  it  atid 
not  foster  false  ideals  in  the  minds  of  the 
younger  generation.  I  do  not  mean  by 
this  that  I  intend  producing  morality 
plays." 

The  second  picture  to  be  released  as 
a  "  Hobart  Henley  Production "  will  be 
"  Skin  Deep "  which  is  tiow  ready  for 
work.  The  picture  is  another  of  Mrs. 
Drew's  adaptations.  He  has  also  pur- 
chased other  plays. 


Hall  Room  Boys  Booked  for  the 
Loew  Circuit 

Jack  and  Harry  Cohn,  sponsors  for  the 
new  series  of  two  reel  comedies  entitled 
the  "  Hall  Room  Boys,"  stated  this  week 
that  the  pictures  had  been  booked  for  the 
entire  Loew  Circuit  in  New  York  and 
Brooklyn.  The  booking  arrangements  were 
consummated  by  H.  A.  Chadwick,  who  con- 
trols the  series  of  eight  two  reel  comedies 
for  New  York  State.  The  films  have 
been  evolved  from  the  cartoons  of  H.  A. 
MacGill,  and  the  characters  of  Percie  and 
Ferdie  are  being  interpreted  by  Flanagan 
and  Edwards,  well  known  for  their  vaude- 
ville appearances  in  "  On  and  Off." 


"  Black  Gate  "  Set  for  Release 

Earle  Williams  has  finished  his  new  V'ita- 
graph  feature,  a  play  with  Japanese  atmos- 
phere as  yet  without  a  title,  and  with  "  The 
Black  Gate,"  a  mystery  play  by  Hilliard 
Booth,  now  has  two  pictures  awaiting  re- 
lease by  Vitagraph. 


3320 


Motion   Picture  News 


Katherine  MacDonald's  First 


Katherine     MacDonald's  Oi?ering 
"  The  Thunderbolt  "  Announced 
as  her  First  Production  for 
First  National 

THE  initial  photoplay  starring  Kath- 
erine MacDonald,  which  will  be  re- 
leased through  the  exchanges  of  the  First 
National  Exhibitors  Circuit,  has  been  titled 
"  The  Thunderbolt,"  and  will  be  shown  at 
the  leading  first  run  theatres  throughout 
the  country,  commencing  the  third  week 
in  October. 

The  production  was  directed  by  Colin 
Campbell,  who  also  staged  "  The  Spoilers," 
"  The  Still  Alarm "  and  several  other  no- 
table screen  successes,  and  employs  a  cast 
of  exceptional  strength.  Thomas  Meighan, 
whose  work  in  "  The  Miracle  Man "  has 
received  the  highest  praise  from  the  public 
and  critics  everywhere,  plays  the  leading 
role  opposite  Miss  MacDonald.  Spottis- 
woode  Aitken,  one  of  the  best  known  char- 
acter actors  of  the  legitimate  as  well  as  on' 
the  screen,  plays  an  important  part  in  "  The 
Thunderbolt."  Forest  Stanley,  also  well 
known  on  the  speaking  stage  as  well  as  in 
the  silent  drama,  plays  a  mild  heavy,  while 
Adda  Gleason  and  Master  Breezy  Reeves, 
the  clever  child  actor,  complete  the  cast. 

Unusual  punch  and  dramatic  power  are 
said  to  feature  the  story  of  "  The  Thunder- 


bolt." It  is  the  story  of  pre-natal  influ- 
ence, a  marriage  consummated  under  pos- 
sibly the  most  peculiar  circumstances  evei 
recorded,  a  husband  who  married  his  wife 
to  avenge  the  death  of  his  father  at  the 
hands  of  a  member  of  her  family,  and  the 
final  working  out  of  what  seems  an  inextri- 
cable tangle  by  a  series  of  exceedingly 
tense  situations. 

In  the  opening  scenes  of  the  production 
there  are  shown  what  are  said  to  be  the 
most  remarkable  storm  and  lightning 
scenes  ever  shown  on  the  screen.  Bolts  of 
lightning  are  seen  to  strike  a  tree,  and  it 
crumbles  visibly.  Another  bolt  is  seen  to 
strike  the  side  of  a  house,  and  the  very 
bricks  and  masonry  fall  to  ruins,  while  the 
characters  are  in  the  same  room.  Techni- 
cally, "  The  Thunderbolt "  is  said  to  set  a 
new  mark  for  realism  arid  effects  that  have 
never  before  been  satisfactorily  shown  on 
the  screen. 

The  settings  of  the  picture  are  also  said 
to  be  exceedingly  lavish,  furnishing  a 
background  entirely  befitting  the  remark- 
able beauty  of  the  star.  Miss  MacDonald 
is  declared  to  have  exceeded  by  far  any 
of  her  previous  efforts  in  this  production, 
and  it  is  prophesied  that  her  work  in  it 
will  do  a  great  deal  to  enhance  her  already 
enviable  reputation  as  a  really  big  star  with 
the  motion  picture  theatre  patrons. 


Banner  Week  For  Realart  Firm 


New  Features  Completed;  Exploita- 
tion Campaign  Under  Way; 
Bookings  Heavy 

LAST  week  is  described  to  have  been  a 
banner    week    for    Realart  Picture 
Corporation. 

"  Soldiers  of  Fortune,"  an  Allan  Dwan 
production,  was  reviewed  and  announced 
as  the  first  release  of  the  new  corporation. 

"Anne  of  Green  Gables,"  a  Mary  Miles 
Minter  picture,  was  completed  and  reported 
to  President  Arthur  S.  Kane  as  not  only 
the  best  production  Miss  Minter  has 
made  but  that  it  is  especially  notable  for 
persistent  action  and  fine  photography. 

"The  Girl  in  the  Swing,"  Realart's  big 
electric  sign  at  Times  Square,  was  lighted 
for  the  first  time  and  brought  a  flood  of 
compliments  to  President  Kane. 

Announcement  was  made  by  the  contrac- 
tor that  Realart's  permanent  offices,  on  the 
fourth  floor  of  the  Winfield  Building,  Fifth 
Avenue  at  Fortieth  Street,  will  be  ready 
for  occupancy  by  November  1. 

The  largest  number  of  signed  contracts 
for  Realart  productions  in  any  week  was 
reported,  it  is  said,  by  Lewis  W.  Knis- 
kern,  supervisor  of  contracts. 

Henry  E.  Wilkinson,  manager  of  the 
Realart  branch  at  Buffalo,  visited  General 
Manager  John  S.  Woody,  bringing  reports 
of  big  business  in  his  territory. 

The  only  bitterness  in  Realart's  cup  of 
joy  for  the  week  was  the  inability,  because 
of  the  pressmen's  strike,  to  publish  its  color 
inserts  in  the  trade  magazines. 

Coincident  with  the  release  of  the  first 
Realart  production  there  will  come  the 
opening  of  a  campaign  of  special  exploita- 


tion, it  is  said,  to  be  conducted  by  promi- 
nent men  of  the  industry  and  newspaper 
men.  It  is  planned  that  these  speciaUsts 
will  aid  theatre  men  who  have  booked  Real- 
art  films  in  putting  on  the  pictures  and 
securing  publicity. 


H.  B.  Warner  to  Appear  Shortly 
as  a  Light-Comedy  Artist 

H.  B.  Warner  is  putting  the  finishing 
touches  on  the  fifth  of  the  series  of  supe- 
rior picture  produced  for  Robertson-Cole 
and  which  will  be  released  through  their 
exchanges  in  November.  Previous  stories 
in  which  this  star  has  appeared  before  the 
camera  have  had  for  their  setting  the  ro- 
mantic background  of  the  Orient  and  the 
melodrama  fashioned  from  the  conflict  ol 
sex  and  strong  wills. 

The  news  now  comes  that  he  will  essay  a 
role  with  light  comedy  touches  as  the  cen- 
tral figure  in  a  purely  American  comedy- 
drama,  which  promises  to  give  him  free 
play  to  exploit  his  art  as  a  comedian  and 
player  of  intensely  dramatic  and  absorbing 
episodes. 

The  title,  "  A  Fugitive  from  Matrimony," 
of  this  latest  screen  story,  hints  of  sweep- 
ing movement  and  topical  interest,  and  is 
a  society  drama,  having  for  its  locale  a 
fashionable  colony  on  the  Hudson. 

New  Select  Head  in  Chicago 

General  Manager  Sam  E.  Morris  an- 
nounces the  appointment  of  Ben  W. 
Beadell  as  manager  of  Select  Pictures 
Corporation's  Chicago  exchange,  following 
the  resignation  of  former  manager  Fred 
C.  Aiken. 


REALART'S  BOW 

REALART  announces  that  its  first  release 
will  be  an  Allan  Dwan  production 
"  Soldiers  of  Fortune." 

Officials  of  the  company  are  as  one  in 
predicting  this  subject  will  prove  a  knock- 
out and  give  an  idea  of  the  pretentiousness 
of  the  productions  which  will  in  future  be 
released  under  the  Realart  banner.  Nor- 
man Kerry,  Ward  Crane,  Frank  Wally, 
Fred  Kohler  and  Philo  McCullough,  Wallace 
Beery  and  Anna  Q.  Nillson  are  a  few  of 
the  well  known  players  in  the  all  star 
cast. 

And  by  way  of  emphasizing  his  faith  in 
the  value  of  the  production.  President 
Kane  has  announced  materially  larger  ex- 
ploitation plans  than  had  first  been  com- 
pleted. "  Realart  will  back  '  Soldiers  of 
Fortune '  to  the  limit,"  he  declares. 


Lesser  to  Finance  Producers  to  Get 
Better  Films 

Los  Angeles  must  already  be  well  aware 
of  the  presence  of  Sol  Lesser,  as  since  his 
departure  several  weeks  ago  the  wires 
have  been  steadily  humming  to  the  New 
York  offices  with  reference  to  the  closing 
of  many  important  deals. 

Word  has  just  been  received  here  that 
Mr.  Lesser  will  finance  producers  in  order 
to  obtain  better  pictures  for  his  various 
exchanges  throughout  the  countrj'.  Be- 
fore leaving  New  York  Mr.  Lesser  ex- 
panded his  views  on  the  project. 

"  I  am  tired  of  waiting  for  a  really  big 
picture  which  can  be  bought  on  a  national 
state-right  basis.  The  scarcity  of  pictures 
is  so  great  that  a  producer  besides  estab- 
lishing an  immediate  release  on  his 
product,  can  in  many  cases  get  an  advance 
on  the  production.  Naturally  under  these 
circumstances  he  cannot  be  expected  to 
turn  over  his  film  on  a  state-right  sale." 

Mr.  Lesser  has  promised  to  announce 
very  shortly  the  method  of  distribution  he 
will  use  on  the  George  Beban  production, 
to  which  he  bought  the  world  rights.  This 
picture  is  now  in  the  process  of  completion 
in  California  and  at  present  untitled. 


Sol  Lesser  Buys  World  Rights  to 
New  Beban  Production 

A  wire  was  received  from  Los  Angeles 
at  the  New  York  Office  of  Sol  Lesser  to 
the  effect  that  Mr.  Lesser  has  purchased 
the  world  rights  for  the  next  George 
Beban  production,  now  in  process  of  com- 
pletion in  California,  and  up  to  the  present 
time  untitled.  Plans  for  distribution  will 
be  announced  soon. 


Branton  in  New  York 

Among  the  influx  of  Mid  Northwest  vis- 
itors in  New  York  recently  was  G.  Ralph 
Branton,  of  Amusements,  a  Minneapolis 
publication. 

Mr.  Branton  declares  that  the  motion  pic- 
ture business  in  his  territory  was  never  so 
good  as  it  is  at  present  and  reports  a  won- 
derful growth  in  the  district. 


November  i ,  1919 


3321 


Biggest  Organ  Placed  In  Biggest  Theatre 

The  Estey  Organ  Company  puis  up  its  largest  organ  in  the  Capitol  Theatre 
amidst  the  confusion  of  bustling  workmen  and  rehearsing  chorus  girls 


THE  huge  ca\crn  that  will  lie  called  the 
auditorium  of  the  Capitol  Theatre 
may  some  day  resemble  that,  hut  the  morn- 
ing we  saw  it,  it  looked  like  somebody's 
backyard  along  house-cleaning  time.  And 
this,  wc  scurry  to  add,  because  the  man- 
agement, anxious  to  satisfy  the  tiptoed 
public  and  stick  a  pin  in  the  elusive  open- 
ing date,  is  tr>ing  to  do  everything  at  once 

—  erect  the  physical  building,  set  in  a  few- 
million  seals,  paint  it  all  pretty-hke,  stick 
up  a  real  pipe-organ  —  and  rehearse  the 
big  opening  show  that  is  going  to  stun  the 
world,  take  it  from  the  press  agent ! 

We  really  came  to  sec  what  the  biggest 
theatre  pipe-organ  in  the  world  looks  like 

—  but  first  we  saw  —  and  heard  — 
Confusion?  Pandemonium. 

We  sat  dumb  from  admiration,  blind 
from  excitement,  dtaf  from  noise.  Crashes 
of  blows  on  steel,  the  same  on  brick,  ditto 
on  wood.  Shouts  —  not  polite  requests,  but 
real  he-man  shouts  —  of  foremen  to  their 
busy  workmen.  Streams  of  somebodies 
ply  up  and  down  the  planks  that  make  a 
runway  from  auditorium  to  stage,  jostle 
other  somebodies  off  and  oiUshout  each 
other.  Workmen  swing  long  planks  across 
their  shoulders,  make  their  way  swiftly 
through  the'  biisyhodies  —  when  a  single 
swerve  of  said  planks  would  precipitate  a 
whizzing  Sennctt  comedy.    Man  at  piano 


tries  to  make  his  tempo  heard  aboxe  the 
uproar — two  rows  of  chorus  girls  learn 
new  steps  from  Ned  Wayburn  —  he  stands 
four  feet  away  posid  like  a  football  coach 
and  yells  his  orders  through  cupped  hands. 
\\  lute-dad  workmen  carry  hods  of  carainel 
paste,  (or  whatever  it  is  they  paste  walls 
together  with)  stumble  among  the  rows  of 
girls  and  earn  a  few  Wayburn  orders  for 
themsehcs.  Huge  gobs  of  brilliant  white 
light  thrown  on  the  chorus  reveal  a  pepper- 
hash  of  color — practice  clothes  of  every 
hue  and  kind -- liathing  suit  and  gingham, 
evening  gowns  and  sal)ks  —  all  in  the  hard 
morning  light.  Bursts  of  blinding  light  and 
puffs  of  smoke  —  ilashlights  arc  snapped. 

White-clad  workmen  high  upon  the 
scaffolding  at  the  right,  apply  little  leaves 
of  silver,  inch  by  inch,  to  the  huge-fluted 
columns  —  while  the  columns  to  the  left, 
gilded  and  naked,  await  their  clothing  of 
the  shining  metal.  Below  in  the  pit,  stands 
the  case  containing  the  organ  console.  Be- 
hind that,  acres  of  floor  space  are  spiked 
with  chair-supports  like  slim  trees  in  a 
field — seats  piled  hill-high,  waiting.  Over 
all,  a  cloud  of  dust  from  cement  and  brick 
and  wood,  and  chilling  drafts  of  air  that 
draw  a  shiver  from  even  the  bathing  girl. 
.  And  the  camera-man,  hardeiied-  to  all  such, 
grinds  calmly  on  —  and  in  —  these  scenes 
that  for  once  in  his  career  are  not  set 


and  rehearsed  but  are  a  real  picture  of  con- 
fusion at  its  height  —  in  this  attempt  to 
complete  the  biggest  theatre  in  the  world 
and  its  opening  show  at  the  same  time. 

The  first  time,  perhaps,  that  a  pipe  organ 
was  ever  set  up  to  piano  music !  The  big- 
gest theatre  naturally  must  install  the  big- 
gest theatre  organ  in  the  world,  so  this 
ICstty  organ  has  been  arriving  for  weeks 
in  instalments  of  car-load  lots.  Now,  the 
console  stands  in  the  pit,  still  encased, 
awaiting  its  release  and  the  sensitive  fingers 
of  the  celebrated  organist  engaged  to  bring 
forth  its  wonders. 

They  were  unpacking  bellows  when  we 
arrived,  so  we  persuaded  them  to  swing 
up  some  pipes  to  make  a  more  interesting 
picture  —  and  so  we  could  see  how  they 
ever  got  'cm  way  up  there  anyhow.  Down 
one  side  of  the  theatre,  long,  narrow  boxes 
are  piled  —  long  as  the  caskets  of  giants. 
Top  ones  are  torn  open  and  the  organ  pipes 
lifted  —  so  slowly  and  so  carefully.  Strong 
ropes  and  pulleys  are  attached.  A  man 
places  himself  at  each  crosspiece  of  the 
scaffolding  that  reaches  from  the  floor  to 
the  top  of  the  theatre,  in  front  of  the 
boxes.  Slowly,  each  pipe  is  swung  into  the 
air  and  steadied  by  each  man  as  it  passes 
him.  It  reaches  the  top.  It  is  placed  in 
the  space  indicated  for  it  .  .  .  and 
(Continued  on  page  3322) 


First  view  of  the  tiew  Capitol  theatre,  51st  street  and  Broadtuay,  New  York,  which  opened  its  doors  to  the  public  October  22.    This  is  the  largest  theatre  in 

the  world.    It  has  been  equipped  with  the  famous  Estey  organ 


Cannibal  Islands  in  New  Series 


Ten  One-Reelers  are  Scheduled  for 
Early  November  Release 
by  Rdbertson-Cole 
O  OBERTSON-COLE  COMPANY  an- 
■T^  nounces  the  release  of  "  On  the  Bor- 
derland of  Civilization,"  a  series  of  ten 
single-reel  adventure  productions,  photo- 
graphed by  Martin  Johnson  among  the 
Cannibal  Islands  of  the  South  Seas. 

The  ten  pictures  will  be  released  at  the 
rate  of  one  every  two  weeks,  the  first, 
"  Tulagi  "  being  scheduled  for  issue  early 
in  November. 

A  feature  of  the  cxploilalion  campaign 
is  that  co-incident  with  the  release  of  the 
pictures,  Martin  Johnson's  own  story  of  his 
travels  in  the  South  Sea  Islands  will  start 
serially  in  newspapers  throughout  the 
country.  Two  hundred  and  eighteen  daily 
newspapers  throughout  the  country  are  said 
to  have  contracted  for  the  story,  and  it  will 
appear  in  weekly  installments. 

The  thought  and  a  motive  which  charac- 
terizes the  ten  reels  is  well  suggested  by 
the  title  of  the  series.  The  effort  has  been 
made  to  bring  to  the  screen  living-pictures 


of  a  people  of  whom  little  is  known  and 
whose  very  existence  is  veiled  from  the 
civilized  world  by  a  mysterious  haze,  the 
customs,  the  habits,  the  strange  conditions 
under  which  they  live. 

Besides  the  interest  that  is  fostered  by 
their  novelty,  the  films  bring  a  message  to 
our  civilization  which  as  yet  has  had  its 
only  answer  in  the  missions  which  stand 
out  like  white  spots  in  a  great  black  land. 
Educators  and  churchmen  everywhere  will 
be  interested  in  this  opportunity  of  bring- 
ing to  the  public  in  picture,  things  which 
considerable  study  would  not  impress 
nearly  as  well.  The  activities  of  the  rris- 
sions  of  all  denominations  among  the  Can- 
nibals tell  their  own  story  of  the  light  that 
Christianity  is  bringing  to  these  dark 
places.  And  it  is  hoped  that  the  people 
who  have  made  them  possible  will  see  their 
worth  more  clearly  than  ever. 

Much  effort  is  said  to  have  been  made  to 
produce  material  which  will  help  the  ex- 
hibitor exploit  these  novel  productions  in 
addition  to  the  press  campaign  alreadv 
described. 


Exhibitor  Interest  in  New  Fox 


"Should  a  Husband  Forgive"  said 
to  be  Attracting  Attention  all 
Over  the  Country 
"FOLLOWING  in  scheduled  order  the 
-»-  three  big  special  screen  productions  by 
William  Fox,  "  Checkers,"  Evangeline  " 
and  "  Kathleen  Mavourneen,"  the  fourth 
mammoth  Fox  special,  "  Should  a  Husband 
Forgive?"  promises,  according  to  the  re- 
ports issued  from  the  home  office  of  Fox 
Film  Corporations  to  surpass  even  the 
tremendous  popularity  of  "  Checkers  "  — 
judging  from  the  bulk  of  booking  applica- 
tions arriving  in  advance  of  the  release. 

"Should  a  Husband  Forgive?"  branded 
as  the  Fox  1920  cinemclodramatic  sensa- 
tion, according  to  announcement  offers  to 
the  followers  of  motion  picture  classics  a 
pulsating,  throbbing  pictureization  of  the 
problem  of  the  ages  reduced  to  terms  of 
modern  life  and  developed  in  a  multiple 
reel  feature  which  is  heralded  as  the  most 
magnificent  screen  attraction  of  a  decade. 

Approximately  every  state  in  the  Union 
is  already  represented  in  the  contracts  re- 
corded by  Fox  on  this  feature,  beginning 
with  many  New  York  theatres  including 
houses  in  the  Borough  of  Brooklyn. 

In  Brooklyn,  the  Mardi  Gras  Theatre 
has  closed  for  three  days,  the  Sunset  for 
three  days,  and  the  Happy  Hour  for  three 
days. 

New  Jersey  has  the  picture  in  Newark 
at  the  New  Amsterdam  for  three  days,  and 
for  a  similar  period  at  the  Bayonne  Opera 
House  and  at  the  Strand  in  New  Bruns- 
wick. 

Up  through  New  York  State,  where 
"  Checkers  "  particularly  has  created  a  posi- 
tive sensation  of  the  season,  the  theatre 
men  have  flocked  for  "  Should  a  Husband 
Forgive?"  at  big  prices,  taking  the  picture 
without  question.  The  Broadway  in  Sara- 
toga Springs,  has  closed  for  it,  as  has  the 
Hippodrome    at    Carthage,  Canandaigua 


has  it  at  the  Fisher  Theatre,  and  many 
others  are  arranging  dates  to  allow  their 
playing  of  the  attraction  soon  after  its 
release. 

At  the  Steinway  Theatre,  in  Astoria. 
L.  I.,  where  "  Checkers,"  "  Evangeline " 
and  "  Kathleeen  "  drew  packed  houses  for 
the  entire  length  of  their  runs,  this  forth- 
coming Fox  special  has  been  booked  for 
a  run  with  the  possibility  of  a  return  date. 

The  Southern  territory  is  represented  al- 
ready by  exceptional  time  bookings  in 
Lexington,  Kentucky,  at  the  Ada  Meade 
Theatre ;  in  Memphis,  Tenn.,  at  the  Daisy 
Theatre  ;  in  Charlotte,  N.  C.,  at  the  Broad- 
way; in  Newport  News,  Va.,  at  the 
Palace. 

In  each  case  where  exhibitors  have 
reaped  the  harvest  from  the  big  Fox  spe- 
cials already  released,  "  Should  a  Husband 
Forgive?  "  goes  in  as  a  matter  of  course,— 
as  in  the  case  of  the  entire  Ohio  territory. 
Nothing  thus  far  this  season  has  hit  Ohio 
as  "Checkers"  has  done;  it  is  said  and 
with  the  opening  of  the  campaign  on 
"Should  a  Husband  Forgive?"  in  Ohio, 
business  was  found  waiting  for  the  Fox 
branch  managers. 


George  Byrnes  Made  Director  of 
Non-Theatrical  Department 

Following  the  inauguration  of  a  special 
drive  to  develop  business  along  the  lines 
controlled  by  the  Non-Theatrical  Depart- 
ment of  the  Educational  Film  Corporation 
of  America,  Mr.  George  Byrnes  has  been 
appointed  as  the  director  of  this  depart- 
ment. Coincident  with  this  announcement, 
comes  the  notice  that  it  is  the  intention 
of  the  company  to  maintain  an  educational 
department  in  every  exchange  for  the  pur- 
pose of  exploiting  and  exhibiting  those 
short  subjects  which  have  been  produced 
with  this  eventual  market  in  view. 


Motion    Picture    New  v 


Martin  Johnson 


The  Biggest  Organ 

{Continued  from  page  3321) 
other  pipes  are  swung  to  stand,  erect  and 
straight,  beside  it.  Thousands  of  them. 
Pipes  of  zinc,  pipes  of  tin,  pipes  of  wood, 
of  whichever  metal  and  timber  their  use 
requires.  Tiny  pipes  —  some  as  small  as 
a  lead  pencil.  Huge  pipes,  that  would  con- 
tain 135,000  of  the  little  fellows.  On  each 
side  of  the  first  boxes,  this  host  of  organ 
pipes  is  placed.  And  between  them  span- 
ning the  width  of  the  huge  theatre,  is  the 
greatest  sounding-board  that  any  theatre 
organ  has  ever  owned  —  a  sounding-board 
of  a  hundred  feet!  The  music  that  shall 
pour  down  through  its  delicate  grillwork 
will  fill  the  immense  auditorium  with  a 
golden  flood  of  music  that  no  theatre  organ 
has  ever  produced. 

This  is  the  largest  theatre  organ  ever 
made  by  the  Estey  Organ  Compam'.  It  is 
an  achievement  in  the  musical  world,  in  the 
development  of  the  theatre,  in  the  motion 
picture  industry. 

But  here  were  strikers  !  Real,  live  ones  ! 
Of  course,  we'd  read  about  them,  and 
stepped  out  of  the  way  of  two  or  three 
in  the  wholesale  district,  but  we'd  never 
beheld  a  real  live  striker  who  yelled  while 
he  struck.  Here  he  was.  And  of  all  peo- 
ple, the  contractor  himself!  Poor  fellow  — 
the  opening  date  is  on  his  mind  too- — the 
theatre  must  be  finished  whether  Mr.  Way- 
burn  has  any  show  ready  to  exhibit  or  not 
—  a  promise  is  a  promise — -his  word  and 
reputation,  etc.  Breathless,  he  stops  a 
minute  —  and  his  loyal  w^orkmen,  anticipat- 
ing his  wish,  pick  Ned  Wayburn  bodily  and 
carry  him  on  their  shoulders  in  a  triumphal 
(?)  exit  from  the  stage  —  his  show  can't 
appear  till  the  theatre  is  finished  —  so  why 
not  finish  the  theatre? 

But  we  have  a  hankering  to  hear  that 
P'pe-organ,  and  so  for  once  we  sj"mpathize 
with  the  strikers  —  we're  already  mentally 
standing  in  line  on  the  opening  night  wait- 
ing to  ooze  into  a  seat  well  back  of  that 
sounding-board. —  Anne  Hirst  Curry. 


Move m b  e  r  i ,  J  p  i  9 


3323 


Three  prominent  Pathe  oflicials.  At  left,  John  F.  Story,  Pacific  Coast  District  Manager,  center, 
Walter  Wessling,  Southern  District  Manager,  and  right,  Frank  Duffy,  assistant  director 

of  exchanges 

Cardinals  See  "The  Confession" 


"  Blind  Husbands  "  at  Exchanges, 
Available  for  Screening 

Universal  announces  that  its  production, 
entitled  "  Blind  Husbands,"  is  now  at  its 
various  local  exchanges  where  it  is  avail- 
able for  private  showing.  The  picture  has 
;ilready  received  considerable  advertising, 
and  exchanges  in  different  parts  of  the 
country  have  been  recei\  ing  a  great  number 
of  telegrams  and  other  communications,  ac- 
cording to  the  reports  received,  containing 
inquiries  about  this  new  Universal  feature, 
and  desiring  to  know  when  it  would  be 
available  for  release. 

The  picture  which  was  directed  by  Eric 
Stroheim  is  expected  lo  be  a  record  breaker 
by  the  Universal  oflicials.  The  advertis- 
ing and  publicity  campaigns  on  "  Blind 
Husbands  "  are  well  under  way.  The  pic- 
ture has  been  announced,  it  is  claimed, 
in  all  the  leading  publications  throughout 
the  country,  and  according  to  reports,  no 
star  or  director  has  ever  received  so  much 
publicity  in  so  short  a  time  as  has  Eric 
Stroheim,  Universal's  new  director. 


"  Fatal  Fortune  "  Serial  Reported 
Big  Drawing  Card 

The  Helen  Holmes  Serial,  "The  Fatal 
Fortune,"  has  hit  the  trail  and  according 
to  reports  of  enthusiastic  exhibitors,  from 
all  parts  of  the  country,  the  S.R.O.  sign 
is  very  much  in  evidence  whenever  an 
episode  of  "  Fatal  Fortune  "  is  shown. 

After  an  absence  of  two  years,  the  fear- 
less Miss  Holmes  returns  to  the  screen, 
being  featured  in  a  story  that  is  said  to 
have  the  elements  of  mystery,  romance  and 
adventure. 

An  idea  of  the  popularity  of  Helen 
Holmes,  may  be  judged  by  a  letter  from 
C.  R.  Beachman,  manager  of  the  First  Na- 
tional Exchange  of  Atlanta,  Ga.,  which 
state  she  is  a  box  office  asset  everywhere. 


Dorothy  Philips  in  "Ambition  " 
Shows  Seven  Phases  of  Life 

Like  Shakespeare's  seven  ages,  Dorothy 
Phillips  appears  in  seven  distinct  phases  of 
life  in  her  new  feature,  "Ambition,"  now 
being  produced  by  Universal  under  Allen 
Holubar's  direction. 

At  the  opening  of  the  storj-  Miss  Phil- 
lips appears  as  a  small-town  school  girl 
of  fourteen.  She  is  next  seen  as  a  girl 
of  sixteen  who  possesses  a  promising  voice 
and  is  taking  lessons  from  the  village 
music  teacher.  Three  years  later  finds  her 
in  Italy,  studying  with  one  of  the  masters 
and  hoping  for  an  operatic  career,  which 
she  eventually  realizes  as  the  soprano  of  a 
Chinese  grand  opera,  "  Hong  Mong  Foo," 
in  the  Metropolitan  Opera  House. 


Walk  Leaves  Universal  Joining 
Robertson-Cole 

Don  Walk  who  has  for  some  time  been 
Director  of  Publicity  for  the  Educational 
and  Industrial  Department  of  Universal, 
has  severed  his  connection  with  that  con- 
cern and  joined  the  Exploitation  Bureau 
of  Robertson-Cole. 


Cardinals  jMercier  and  Gibbons  on 
Witnessing  an   Exhibitioti  of 
Film  Express  Approval 

A SHORT  time  ago  at  the  invitation  of 
the  National  Film  Corporation  of 
America,  extended  through  Joe  Brandt, 
the  general  representative,  Cardinals 
Mercier  of  Belgium  and  Gibbons  of 
America  reviewed  a  motion-picture  film 
and  offered  its  producers  their  hearty  ap- 
proval, it  is  said. 

The  film  was  "  The  Confession,"  in  which 
Henry  B.  Walthall,  is  starred.  Both 
primates  thoroughly  enjoyed  the  produc- 
tion, and  according  to  reports  have  offered 
its  producers  their  approval  in  writing. 
The  film  deals  with  a  great  religious  theme, 
in  a  delicate  and  straightforward  manner. 
The  handling  of  the  theme  and  the  fine 
scenic  effects  throughout  the  production 
drew  considerable  praise  from  the  two 
churchmen,  it  is  asserted. 
"  The  Confession,"  sales  and  exploitation 


Metro   Puts   Melodramatic  Subject 
Into    Production    With  Cast 
Headed  by  Alice  Lake 

SCREEN  Classics,  Inc.,  has  begun  pro- 
duction of  "  Should  A  Woman  Tell?  " 
a  big  melodramatic  special  and  another  of 
the  "  fewer  and  better "  pictures.  Alice 
Lake,  Jack  Mulhall  and  Frank  Currier 
are  featured  at  the  head  of  an  all-star 
cast  and  work  is  now  well  under  way 
at  the  company's  studios  in  Hollywood, 
Cal.  These  facts  became  known  from  an 
announcement  this  week  by  Metro  Pictures 
Corporation,  which  controls  the  exclusive 
rights  of  distribution  of  Screen  Classics, 
Inc.,  productions. 

The  story  of  the  picture  deals  with  the 
struggle  in  a  girl's  soul  upon  reaching  the 
point  of  deciding  whether  to  reveal  her 
past  to  the  man  she  loves  and  so  risk  los- 
ing him;  or  to  remain  silent,  and  takes  no 


for  which  is  being  handled  by  George  II. 
Davis,  of  San  I'rancisco,  deals  with  a 
religious  theme  that  also  contains  unusual 
moral  significance.  So  much  did  its  pro- 
ducers think  of  the  play  as  a  great  moral 
force,  that  advantage  was  taken  of  the 
presence  in  this  country  of  the  heroic 
Belgian  primate,  Mercier;  and  with  the 
American  Cardinal  Gibbons,  he  was  asked 
to  review  the  picture. 

One  of  the  prized  possessions  of  Hal 
Reid,  author  of  the  story,  is  an  autographed 
portrait  of  Cardinal  Gibbons,  and  a  letter 
from  Cardinal  Mercier.  On  the  margin 
of  his  portrait  Cardinal  Gibbons  inscribed  : 

"  This  is  the  first  time  I  have  ever  offered 
my  approval  of  a  work  of  this  kind." 

Cardinal  Mercier's  statement  is  an  en- 
thusiastic approval  of  the  picture,  and  the 
masterful  way  in  which  its  theme  had 
been  presented. 

"  The  Confession "  will  be  given  its 
New  York  premier  showing  within  a  few 
weeks. 


chances  on  trying  his  love  too  far.  Both 
the  story  and  continuity  of  "  Should  A 
Woman  Tell?"  are  by  Finis  Fox,  of  the 
Screen  Classics,  Inc.,  scenario  staff.  John 
E.  Ince  is  directing  the  production,  with 
Sol  Polito  at  the  camera. 

Special  art  effects  for  the  setting  of  the 
storj',  which  takes  place  for  the  most  part 
in  a  fishing  village  on  the  rock-bound  New 
England  coast,  have  been  designed  and 
executed  bj'  Amos  Myers.  The  entire  pro- 
duction is  being  made  under  the  personal 
supervision  of  Maxwell  Karger,  Director 
General  of  Screen  Classics,  Inc. 

Alice  Lake's  highly  commendable  work 
as  leading  woman  for  Bert  Lytell  in  the 
Screen  Classics,  Inc.,  special,  "  Lombardi, 
Ltd.,"  in  which  she  was  seen  as  Norah 
Blake;  and  in  "  Blackie's  Redemption"  and 
in  "The  Lion's  Den,"  Metro  all-star  series 
productions,  undoubtedly  led  to  her  being 
chosen  for  the  principal  feminine  role  in 
"  Should  A  Woman  Tell  ?  " 


"Should  Woman  Tell?"  Started 


J 


3324 


Motion    Picture   New  s 


Big  Concern  Expands  Interests 


Cibraiuj  and  Company  at  Same  Time 
Change  Name  to  Transatlantic 
Film  Company  of  America 
/"^IBRAKIO  and. Company,  importers  and 
V-^  exporters  of  films,  have  issued  an 
interesting  announcement  to  the  effect  thai 
in  the  future  the  Film  Department  of  this 
company  will  be  known  as  the  Transatlantic 
Film  Company  of  j-\merica,  Inc.  The  pol- 
icy of  this  company  is  to  buy  and  sell  pic- 
tures for  the  entire  world. 

At  present,  extensive  plans  are  being  laid 
out  by  Mr.  Louis  Roach,  the  president  of 
this  new  organization.  Heretofore  Cibra- 
rio  and  Company  have  devoted  their  time 
in  the  exploitation  of  American  films  on 
the  European  market.  The  new  policy, 
however,  extends  to  the  American  market 
not  only  the  best  output  in  this  country  but 
of  productions  of  merit  regardless  where 
they  arc  made.  Mr.  Roach  steps  into  the 
distributing  organization  fresh  with  new 
ideas,  and  plans  to  accomplish  something 
that  was  never  before  attempted  by  any 
American  distributor.  Mr.  Roach  is  not  in 
a  position  to  say  definitely  what  his  plans 
are  but  assures  the  industry  of  periodical 
announcements  so  as  to  keep  those  inter- 


ested fully  informed,  it  is  said. 

ine  oHices  of  the  Transatlantic  Film 
Company  of  America,  which  are  located  at 
729  Se\enth  Avenue  present  a  busy  scene, 
as  the  duties  of  organizing  an  efficient,  de- 
scriptive organization  are  by  no  means  a 
simple  matter. 

i^or  the  past  few  weeks  the  purchasing 
stail  of  the  Transatlantic  Film  Company  of 
America,  Inc.,  has  been  kept  busy  reviewing 
pictures  which  it  intends  shortly  to  offer. 
At  present  great  efforts  are  being  made  to 
secure  the  finest  productions  which  the  in- 
dependent market  has  to  offer. 

C.  Y.  Harrison,  formerly  associated  with 
successful  motion  picture  enterprises  has 
been  appointed  American  sales  manager. 
His  duties  will  be  to  buy  and  sell  pictures 
for  American  consumption. 

The  Transatlantic  Film  Company  of 
America,  Inc.,  announces  a  whirlwind  cam- 
paign commencing  November  1st.  It  is 
declared  it  will  be  to  the  advantage  of  ex- 
hibitors and  State  Right  buyers,  independ- 
ent exchangemen  and  all  people  interested 
in  efficient  and  effective  distribution  of  first 
rate  pictures  to  watch  the  future  announce- 
ments of  this  newly  organized  company. 


Metro  Head  on  Inspection  Tour 


Richard   Rowhmd  Pays  a  Visit  to 
Western  Coast  to  In.spect  New 
Studios    in  Hollywood 

PLANNING,  among  other  things,  a  com- 
plete inspection  of  the  new  million 
dollar  Metro  studios  in  Hollywood, 
Richard  A.  Rowland,  president  of  Metro 
Pictures  Corporation,  left  New  York  last 
week  for  California.  He  expected  to  re- 
main on  the  west  coast  for  about  a  month, 
inclusive  of  the  ten  days  required  to  make 
the  long  rail  journey  both  ways.  As  a 
traveling  companion  Mr.  Rowland  had  J. 
Frank  Brockliss,  the  English  motion  pic- 
ture magnate. 

Something    like    two    weeks    prior  to 


Mr.  Rowland's  departure  for  the  west  he 
was  preceded  by  W.  E.  Atkinson,  Metro's 
general  manager.  The  latter  has  now 
completed  his  brief  visit  to  the  Metro 
plant  and  is  en  route  for  New  York.  Mr. 
Rowland  expected  to  meet  him  coming 
east,  in  Chicago,  where  Mr.  Rowland, 
headed  west,  will  make  a  stop-off  of  a 
day  or  so. 

In  addition  to  his  inspection  of  the  new 
Metro  studios,  where  the  big  Screen 
Classics,  Inc.,  "  fewer  and  better  "  pictures 
are  made  Mr.  Rowland  will  confer  with 
Maxwell  Karger,  Director  General  ir, 
charge  of  all  production  at  the  huge 
modern  plant,  with  a  view  to  increasing 
further  scope  of  the  company's  producing 
activities. 

Since  Mr.  Rowland's  last  visit  to  the 
studios  eight  or  nine  months  ago,  a  num- 
ber of  enlargements  and  improvements 
have  been  made  at  the  plant,  and  the  Metro 
president  is  particularly  anxious  to  see 
what  has  been  done.  Among  the  addi- 
tions to  the  big  establishment  are  a 
spacious  dark  stage,  two  huge  open  stages 
for  daylight  shooting  and  a  tripling  of  the 
lighting  equipment,  w^hich  necessitated  the 
construction  of  a  reinforced  concrete 
power-house  with  large  dynamos  and 
electrical  transformers. 


Viola  Dana's  favorite  recreation  is  eating  ice 
cream  cones.  Her  latest  picture  is  "  Please  Get 
Married,"  under  the  banner  of  Screen  Classics, 
Inc. 


"  Sahara  "  Scores  in  Long  Awaited 
Baltimore  Presentation 

Baltimore  had  its  first  view  of  J.  Parker 
Read,  Jr.'s  Louise  Glaum  production, 
"  Sahara,"  at  the  Parkway,  and  to  judge 
by  the  outpouring  of  Oriole  City  fans  the 
W.  W.  Hodkinson  release  lived  up  to  all 
the  praises  sung  about  it  by  Managing 
Director  Bernard  Depkin,  Jr.,  who  booked 
it  early  in  the  summer  following  its  suc- 
cessful presentation  at  Tom  Moore's 
Rialto,  Washington. 


French  Outlook  Good,  But  Yankee 
Methods  Needed  —  Capellani 

Albert  Capellani  has  returned  from 
France  and  will  begin  work  at  once  on  a 
series  of  pictures,  starring  Marjorie  Kam- 
bcau  which  will  be  released  by  Pathe  a-^ 
specials.  The  first,  it  is  expected,  will  be 
a  great  emotional  play,  which  is  reputed  to 
have  had  a  phenomenal  success  on  both 
sides  of  the  ocean. 

Mr.  Capellani  declares  that  while  con- 
ditions in  France  arc  not  very  good  they 
are  improving.  The  picture  companies  there 
realize  that  it  is  impossible  to  make 
pictures  without  American  methods. 

Mr.  Capellani  said:  "I  visited  nearly 
all  the  studios  while  I  was  in  France,  and 
I  found  they  lacked  such  important  equip- 
ment as  electricity,  carpenter  shops,  prop- 
erties and  men  to  take  charge  of  these 
various  departments. 

Continuing,  Mr.  Capellani  added :  "  Cen- 
sorship has  just  been  organized  in  France 
two  months  ago.  By  the  French  plan,  a 
picture  will  be  censored  in  the  manuscript 
so  that  after  thousands  of  dollars  have 
been  spent  on  a  scene  it  will  not  be  neces- 
sary to  cut  out  hundreds  of  feet  of  film 
as  happens  here  with  frequency. 

"  French  motion  pictures  will  have  a  big 
field  now.  Thej-  have  the  Russian  market, 
the  German  market  and  all  other  markets 
which  were  shut  out  by  the  war.  That 
will  enable  the  French  directors  to  invest 
more  money  in  their  pictures  and  make 
better  ones." 


Early  Christie  Release  Titled 
"  Mary's  Nightmare  " 

Billie  Rhodes,  with  Cullen  Landis,  is 
featured  in  a  Christie  Comedy  which  is 
scheduled  by  the  Christie  Company  for 
early  release.  The  picture,  entitled  "Mary's 
Nightmare,"  which  was  produced  under 
the  direction  of  Scott  Sidney,  has  never 
before  been  shown  and  although  Billie 
Rhodes  has  for  some  time  not  been  con- 
nected with  the  Christie  Company,  the 
picture  is  in  no  sense  a  re-issue.  It  is 
declared  to  be  one  of  the  best  one-reel 
subjects  in  which  Billie  Rhodes  appeared 
and  is  typical  of  the  comedies  in  which 
Bilhe  Rhodes  was  first  presented  on  the 
screen. 

Playing  in  support  of  her  in  "  Marj  's 
Nightmare "  is  Cullen  Landis  who  has 
recently  been  playing  leads  with  Mabel 
Normand  and  Madge  Kennedy  of  Goldwyn. 


"  Infatuation  "  Starring  Gaby 
Deslys  Again  in  Demand 

Following  the  national  publicity  ac 
corded  Gaby  Deslys  upon  her  recent 
return  to  the  United  States,  there  has 
been  created  a  renewed  demand,  it  is  said, 
for  "  Infatuation,"  the  Pathe  special  in 
which  she  was  starred. 

"  Infatuation  "  is  probably  the  best  work 
of  director  Louis  Mercanton,  who  pro- 
duced "  Mothers  of  France  "  and  "  Queen 
Elizabeth "  w  ith  Sarah  Bernhardt.  The 
story  is  from  the  work  of  Marcel  L'Her- 
bier  and  the  production  is  by  the  Eclipse 
Film  Company. 

Pathe  announces  that  it  is  prepared  to 
furnish  a  full  line  of  publicity  aids  on  "  In- 
fatuation," which  include  some  artistic 
posters  and  lobby  displays. 


I 


November  i ,   i    i  (J 


3325 


United  Artists  Stand  on  Policy 


NATIONAL  FILM  HEAD 

HARRY  M.  RUBEY,  who  has  been 
elected  to  succeed  the  late  "  Smil- 
ing Billy  "  Parsons  as  president  of 
the  National  Film  Corporation, 
arrived  in  New  York  Friday,  October  17th, 
to  get  in  touch  with  matters  of  business 
through  the  New  York  office  of  the  con- 
cern. Mr.  Rubey  plans  to  stay  in  New 
York  several  days,  during  which  time  he 
will  assist  in  plans  for  the  premiere  of 
"  The  Confession,"  featuring  Henry  Walt- 
hall, a  production  of  his  company,  and  for 
which  George  H.  Davis,  San  Francisco,  is 
supervising  sales  and  exploitation. 

Mr.  Rubey  has  been  in  charge  of  affairs 
for  the  National  on  the  coast,  and  reports 
that  Western  film  producers  are  watching 
with  interest  the  rapid  development  of  that 
company. 


National  Film  Announces  the  Stage 
Hit,  "  The  Confession  " 

The  Confession "  from  the  famous 
stage-play  of  the  same  name  is  the  latest 
production  of  the  National  Film  Corpora- 
tion. Originality  of  plot  is  the  outstanding 
feature  of  the  work.  A  French  Canadian 
kills  the  supposed  betrayer  of  his  sister 
and  confesses  the  crime  to  a  priest.  The 
man,  falsely  accused  of  the  crime  and  sen- 
tenced to  be  hung,  turns  out  to  be  the 
brother  of  the  priest.  Despite  the  impend- 
ing fate  hanging  over  his  brother's  head, 
the  priest  maintains  silence  rather  than  \  io- 
late  the  sanctity  of  the  confessional  seal. 

Henry  Walthall  in  the  role  of  Father 
Bartlett  is  given  an  opportunity  for  some 
of  the  most  intense  emotional  acting  of  his 
career,  it  is  said.  The  rest  of  the  cast,  in- 
cluding Francis  McDonald  in  the  part  of 
the  accused  brother,  have  been,  according 
to  reports,  carefully  selected. 

Horace  Judge  Transfers  His  Alle- 
giance to  Universal 

Horace  Judge,  who  directed  the  advertis- 
ing and  publicity  for  United  Picture  Tea- 
tres  the  past  year,  has  left  that  organ- 
ization for  an  appointment  on  the  adver- 
tising staff  of  Universal.  Mr.  Judge,  who 
came  to  United  following  an  extended 
experience  as  manager  of  the  Charles 
Dillingham,  Klaw  &  Erlanger  and  George 
C.  Tyler  and  other  companies  for  whom 
he  handled  the  tours  of  stars  such  as 
Frank  Daniels,  Fritzi  Scheff,  Elsie  Janis, 
Alexandra  Carlisle  and  George  Arliss 
among  others,  turned  out  some  notable 
"insert"  and  other  advertising  for  United 
and  was  notably  successful  in  the  general 
publicity  work. 

Rivoli  Again  Presents  "  Blue  Bird  " 

at  Children's  Show 

"The  Blue  Bird",  Maurice  Tourneur's 
production  was  again  screened  at  the 
children's  performance  at  the  Rivoli 
theatre.  The  presentation  was  made  pos- 
sible through  the  cooperation  of  Adolph 
Zukor  who  is  interested  in  this  series  of 
performances. 


liiram     Abranis     011     Trip  Finds 
Kvidence  of  Record  Season ;  Re- 
affirms Production  and  Dis- 
tribution Plans 

OX  his  return  from  a  series  of  con- 
ferences on  production  matters,  held 
in  California  by  ihc  artists  and  officials  of 
L'liitcd  Artists  Cori)oralion  some  days  ago, 
Hiram  Abrams  visited  a  number  of  the 
company's  Distributing  Depots,  and  also 
bad  several  of  his  field  Sales  Managers  in 
Xcw  York  for  a  business  meeting. 

Mr.  .\brams  said  that  a  great  many 
theatre  men  had  met  him  while  on  his 
trip  and  the  outlook  for  business  during 
the  coming  seasons  was  splendid.  The 
theatres  are  looking  for  months  of 
capacity  houses,  and  the  necessity  for 
long  runs  on  big  productions  was 
ihoroughly  appreciated  and  provided  for  in 
the  calculations  of  the  exhibitors. 

"  Our  production  plans,"  said  Mr. 
Abrams,  "  arc  all  set,  enabling  us  to  know 
just  how  we  can  contribute  to  the  big 
business  that  the  theatres  of  the  country 
arc  going  to  handle  during  the  coming 
Fall  and  Winter.  And  w'ith  our  produc- 
ing arrangements  so  w-ell  in  hand,  and 
with  our  artists  working  as  never  before- 
in  order  to  co-operate  w-iih  the  theatre 
men,  I  w^as  glad  to  find  that  our  distribut- 
ing machinery  is  running  like  any  wcll- 
carcd  for  engine  should  run. 

"  It  is  perhaps  significant,  as  an  indica- 
tion of  the  solidity  on  which  our  dis- 
triluiting  plans  were  originally  laid  out,  to 
know  that  not  in  a  single  particular  have 
we  found  it  necessary,  through  exhibitor 
demand,  to  .  alter  or  shift  our  policies. 
When  we  laid  our  plans  and  policies  at 
the  outset,  they  were  the  result  of  many 


Motion-Picture 

Briton   Bush   of   The   World  Film 
Savs    Recent    Strike  Proved 
Worth  of  Film 

MR.  BRITON  BUSCH,  who  for  the 
last  five  years  has  been  Treasurer 
of  the  World  Film  Corporation,  on  Octo- 
ber 1st  assumed  the  duties  of  General 
Manager  of  the  organization.  He  has 
given  to  the  motion  picture  business  con- 
siderable study  and  believes  that  the 
future  of  the  industry  has  yet  to  reach 
its  zenith.  In  describing  the  present  day 
conditions  and  the  chances  for  improve- 
ment, Mr.  Busch  spoke  of  the  way  in  which 
the  public  filled  the  various  picture-houses 
during  the  recent  stage  actors'  strike  and 
of  the  very  favorable  returns  that  were 
I  T.'idt  to  exhib'tors  during  that  period  of 
dramatic  inactivity.  Mr.  Busch  said,  speak- 
ing of  the  strike: 

"  While  all  this  was  going  on  the  picture 
houses  offered  entertainment  to  the  thou- 
sands who  could  not  get  into  the  so-called 
legitimate  theatres.  The  motion  picture 
ihcatres  thrived  and  prospered.  But  b'gger 
still  than  the  profits  of  the  motion  picture 
emporiums  w^as  the  effect  on  the  industry 
of  the  halt  in  the  theatrical  business  as  it 


months  of  in\ csiigaiion  seeking  to  deter- 
mine just  what  changes  in  then-existing 
methods  would  bring  about  the  most 
iquitablc  and  harmonious  relations  between 
producers  and  c.vhibitors. 

"  We  have  now  put  two  big  productions 
on  the  market  under  our  original  plans, 
the  Fairbanks  picture,  "  His  Majesty,  the 
.Xnierican "  and  Mr.  Grifiith's  "  Broken 
Blossoms."  The  results,  viewed  from 
both  the  exhibitors  and  the  producer's 
standpoint,  have  been  thoroughly  satisfied, 
and  wc  shall  continue  as  we  have  bcgiui. 

"  It  is  perhaps  unusual  in  this  business 
of  constant  shifts  and  changes,  to  find  an 
organization  that  is  thoroughly  satisfied, 
honestly  satisfied,  with  the  progress  of  its 
operation.  But  to  this  wc  must  plead 
guilty.  We  are  satisfied  that  wc  arc  deal- 
ing fairly  with  our  exhibitors,  and  in 
return  they  arc  dealing  fairly  with  us. 
And  the  result,  both  ways,  is  profitable. 
That  is  what  the  theatres  and  the  pro- 
ducers arc  in  business  for. 

"Wc  shall  continue  to  rent  our  prodiic- 
lions  on  a  single-picture  basis  only,  so 
that  theatre  nun  may  handle  each  picture 
individually,  on  its  own  merits,  and 
absolutely  without  bearing  on  any  other 
prodiiriion.  .\nd  wc  shall  continue  to 
deal  cxclusi\tl\-  with  individual  theatres. 
X'o  arrangcincnts  whatsoever  will  be  made 
with  booking  agencies,  circuits  or  dis- 
tributing organizations  that  will  in  even 
the  remotest  way,  take  the  control  of  our 
productions  out  of  the  hands  of  cither 
th's  organization  or  the  theatres  that  book 
our  pictures.  At  all  times,  each  individual 
theatre  can  feel  that  its  dealings  on  our 
productions  will  be  free  and  inihindcred  by 
any  consideration  outside  of  that  particu- 
lar theatre's  problems. 


Is  Stage's  Peer 

proved  that  pictures  gave  satisfaction  to 
thousands  whose  visits  to  the  '  movies ' 
were  few  and  infrequent.  These  people 
will  come  Mgain  and  often.  It  demon- 
strated that  motion  picture  is  a  national 
institutio!!  that  will  be  as  permanent  as 
our  country  itself. 

"  The  picture  manager  need  no  longer 
be  apologetic  in  stating  his  calling.  He 
has  a  place  in  the  stm  as  luminous  and 
important  as  any  Erlanger  or  Shubert. 
The  store  show  methods  are  gone.  They 
belong  to  the  dust  covered  and  archaic 
ideas  of  business  getting  of  the  past.  A 
new  era  has  arrived.  From  now  on  the 
alert  and  creative  manager  will  reap  the 
reward  that  goes  to  lho<;e  who  lead  instead 
of  to  those  w-ho  follow." 


John  J.  Iris  Made  Sales  Manager 
for  Entire  New  York  State 

The  sales  and  distribution  of  the  prod- 
ucts of  the  Educat'onal  Film  Corporation 
of  America  for  the  entire  State  of  New 
York  has  been  intrusted  to  John  J.  Iris, 
who  hitherto  has  been  acting  as  sales- 
manager  for  New  York  City.  S.  B. 
Brunecke  will  be  Mr.  Iris's  first  assistant. 


3326 


Motion   Picture  News 


1 


The  enormous  sign,  said  to  be  the  biggest  of  its  kind,    which    attracts    attention     to   the  splendid 

Rothacker  jjlant  in  Chicago. 

Hearst  Cartoons  In  Pictographs 

Goldwyn-Bray  Pictures  Secure  the 
Comedy  Characters  of  Some 
Noted  Comic  Artists 
JUDGE  RUMHAUSER,  Happy  Hooli- 
J  gan,  Krazy  Kat,  Jerry  on  the  Job,  the 
Shennanigan  Kids,  all  famous  characters 
that  appear  in  the  Hearst  newspapers 
throughout  the  country,  are  moving  to  the 
Bray  Studios  to  ally  themselves  with  J.  R. 
Bray's  comedy  creations.  Through  a  deal 
consummated  last  week  between  Bray 
Pictures  Corporation  and  the  International 
Film  Co.,  the  screen  versions  of  the  popu- 
lar newspaper  personalities  in  the  Hearst 
family  will  hereafter  reach  the  public  via 
Goldwyn-Bray  Pictographs  and  other  Bray 
releases,  which  arc  handled  by  the  Gold- 
wyn  Distributing  Corporation.  This  al- 
liance gi\  es  Goldwyn  a  monopoly  of  the 
most  widely  known  comedy  cartoon  crea- 
tions in  the  country. 

The  cartoons  made  at  the  Bray  Studios 
and  those  of  the  International  Film  Ser- 
vice, the  cartoon  department  of  which  is 
headed  by  George  Gregory  LaCava,  arc 
without  question  the  most  popular  of  all 
the  funny  little  black  and  white  people 
who  come  to  life  on  the  screens  of  mo- 
tion picture  theatres.    Millions  of  people 


now  follow  the  antics  of  these  interesting 
products  of  the  brains  of  ingenious  comic 
artists.  When  it  was  first  attempted  to 
give  animation  to  the  pen  and  ink  draw- 
ings, the  motion  of  the  figures  was  jerky 
and  uneven ;  but  hundreds  of  experiments 
conducted  in  the  Bray  Studios  have  re- 
sulted in  a  process  that  gives  absolute 
smoothness  and  Jife-likeness  to  the  odd 
little  characters. 

The  Bray  Corporation  will  continue  to 
make  all  of  its  series  of  cartoons  which 
for  several  years  have  delighted  the 
picture-going  public.  These  include  the 
humorous  adventures  of  Colonel  Heeza 
Liar,  Dud  and  Us  Fellers,  and  the  Out 
of  the  Inkwell  creations  bj'  Max  Fleischer. 

Not  content  with  having  assembled  the 
most  popular  of  comedy  characters,  Mr. 
Bray,  in  accord  with  his  policy  of  expan- 
sion following  the  alliance  with  Goldwyn, 
is  perfecting  the  world's  first  cartoon  in 
color.  This  will  resemble  the  colored  sup- 
plement of  a  Sunday  newspaper,  except, 
of  course,  it  will  have  the  advantage  of 
giving  animation  to  the  figures.  Another 
novelty  already  a  part  of  the  Goldwyn- 
Bray  Pictograph,  is  the  animated  fantasy, 
a  highly  imaginative  creation  that  com- 
bines romance  and  humor. 


'  'The  Sporting  Duchess' '  onWay 


Famous    Drury    Lane    Play,  AHce 
Joyce  in  the  Lead,  Begun  at 
Vitagraph  Studio 
A  LICE  JOYCE  began  active  work  this 
week  on  "  The   Sporting  Duchess," 
the  English   melodrama  with   race  track 
atmosphere,  which  is  to  be  her  next  Vita- 
graph   special   production.     This  famous 
Drury  Lane  spectacle,  which  was  such  a 
success  in  London,  Canada  and  the  United 
States  will  form  one  of  the  twelve  features 
based  on  famous  stage  plays  which  Vita- 
graph   will   produce  as   a   series.  Those 
already  announced  include  "  The  Fortune 
Hunter,"  in  which  Earlc  Williams  will  play 
the  role  created  by  John  Barrymore ;  "  The 
Climbers,"  by  Clyde  Fitch,  with  Corinne 
Griffith    in    the    role   made    famous  by 
Amelia   Binghain ;    "  The    Great  Divide," 


"  The  Great  Ruby,"  another  Drury  Lane 
spectacle,  in  which  Rose  Coghlan  starred  in 
this  country,  and  several  others  equally  as 
famous. 

"  The  Sporting  Duchess "  as  a  play  is 
sporting  without  being  sporty.  The  same 
disthiction  also  applies  to  the  character  of 
Muriel,  Duchess  of  Densborough,  the  lead- 
ing role,  which  will  be  played  by  Miss 
Joyce.  The  big  scene,  of  course,  is  the 
running  of  the  Derby,  and  here  Vitagraph 
promises  to  stage  one  of  the  most  realistic 
races  ever  shown  on  the  screen.  All  the 
scenes  are  laid  in  London's  aristocratic 
circles,  and  it  follows  naturally  that  there 
.  is  a  splendid  display  of  gowns. 

Not  alone  does  the  famous  melodrama 
require  palatial  halls,  ball  rooms,  hunt 
rooms,  stables,  race  tracks,  shooting  traps, 


Art  of  Suggestion  Exemplified  in 
"  The  HelUon,"  American  Film 

In  a  statement  just  issued  in  connection 
with  the  production  of  "  The  Hellion," 
President  S.  S.  Hutchinson,  of  the  Amer- 
ican Film  Company,  Inc.,  has  undertaken 
to  discuss  the  art  of  suggestion  as  it  is  re- 
lated to  the  turning  out  of  a  motion- 
picture  production. 

"  Rightly  employed,"  says  Mr.  Hutchinson, 
'■  the  art  of  suggestion  can  create  a  subtle 
atmosphere  for  a  picture  which  makes  it- 
self an  inherent  part  of  the  production  as 
a  whole.  In  the  case  of  an  individual 
scene  or  setting,  suggestion  may  be  used  to 
paint  impressions  on  the  spectator's  mind 
that  are  not  actually  in  the  photograph." 

As  an  illustration  of  his  point,  Mr. 
Hutchinson  points  out  the  cafe  scene  of 
"  The  Hellion "  which  is  a  brilliant  dive, 
containing  much  of  the  action  in  the  early 
part  of  the  picture.  You  see  the  inhabi- 
tues  of  the  dive,  for  instance,  fingering 
wine  glasses  and  toying  with  cigarettes; 
yet  neither  drinking  nor  smoking  on  the 
part  of  the  women  is  actually  recorded. 
Swinging  doors  lead  from  the  big  dance- 
hall  into  a  bar;  yet,  practically  speaking, 
the  bar  is  out  of  the  scene.  You  feel  it  is 
there,  but  it  is  the  art  of  suggestion  that 
has  conveyed  that  impression  to  you." 

Margarita  Fisher,  as  "  Mazie  Del  Mar," 
is  supported  by  a  cast  that  does  uniformly 
strong  work.  George  Periolat,  as  Signor 
Enrico,  the  "  Hellion "  of  the  title,  has 
been  compared  in  his  finished  portrayal  of 
the  part  of  the  hypnotist  to  Wilton 
Lackaye,  the  Svengali  of  "  Trilby."  Emory 
Johnson  is  Aliss  Fisher's  leading  man. 
Other  prominent  members  of  the  cast  are 
George  Periolat,  Henry  Barrows,  Lillian 
Langdon,  Charles  Spere,  Frank  Clark  and 
"  Bull  "  Montana. 


Cohen   Finishes  Two  Stories  for 

Production  by  Goldwyn 

Octavus  Roy  Cohen  has  completed  his 
first  two  stories  for  Goldwj-n.  They  are 
l  oth  mystery  melodramas,  and  the  author 
is  waiting  for  the  completion  of  a  number 
of  productions  before  his  first  story  is 
begun.  While  both  stories  are  completed, 
only  one  continuity  has  been  finished.  The 
other  is  in  the  hands  of  the  Goldw>n 
scenario  staff,  and  will  be  ready  soon.  The 
first  story  by  this  nationally  known  writer 
will  be  started  within  two  weeks.  Goldw>n's 
location  man,  Ray  Moore,  has  already 
arranged  for  several  imusual  exteriors. 


Dorothy  Dalton  Deserts  Screen  for 

Stage  Temporarily 

Dorothy  Dalton,  Thomas  H.  Ince's  star 
in  Paramount-Artcraft  pictures,  will  play 
the  principal  role  in  Comstock  &  Gest's 
spectacular  production,  "Aphrodite,"  which 
cpens  at  the  Centurj-  Theatre,  New  York, 
the  latter  part  of  November. 

and  city  and  town  houses  with  extensive 
grounds,  but,  it  is  said,  there  is  an  un- 
usually large  cast.  Actualh'  hundreds  of 
extra  people  will  be  required  according 
to  reports,  in  the  racing,  court  room  and 
other  scenes,  and  besides  there  will  be  a 
lengthy  cast  of  principles.  "  The  Sporting 
Duchess "  will'  be  staged  by  George  Ter- 
willigcr. 


November  i ,  i  p  i  p 


3327 


Sid  Chaplin  Finds  Studio  Home 


Lost  Shipment  Causes  Fox  to  Make 
Delivery  by  Plane 

The  Chicago  exchange  of  the  Fox  Film 
Corporation  cleli\ercd  a  copy  of  the  fihii, 
"The  Spcndid  Sun",  starring  Madlaine 
Traverse,  to  the  Riaho  Theatre  in 
Champaign,  lUinois,  under  unusual  con- 
ditions, according  to  reports  received  from 
that  company. 

The  reported  incident  took  place  as  a 
result  of  the  failure  of  a  consigned  print 
to  reach  the  theatre  on  time.  No  train 
facilities  could  be  used  to  convey  a  new 
print  to  Champaign  from  Chicago  in 
time  for  the  performance  at  which  the 
feature  was  scheduled  to  be  shown,  and  it 
was  found  necessary,  according  to  the 
reports  received  about  the  incident,  to 
resort  to  the  assistance  of  the  Shelby  Air 
Service  at  Shelbj'villc,  111.,  in  the  emer- 
gency. 

An  airplane  was  dispatched  to  Chicago 
with  Lieut.  Eugene  Cecil  in  the  driving 
scat.  Meanwhile  the  Fox  plant  in  the 
big  city,  aware  of  the  arrangement  that 
had  been  effected  hastily  prepared  a  new 
print  of  the  feature  for  delivery  and 
hurried  it  by  automobile  to  the  point  pre- 
arranged for  the  landing  of  the  plane.  The 
return  trip  to  Champaign  is  reported  to 
have  been  made  in  about  an  hour  and  a 
half. 


Tyrad  Pictures  Have  Rights  to 
Bernhardt  Feature 

Madame  Sarah  Bernhardt  presents 
Madame  Yorska  and  W.  Lawson  Butt  in 
her  own  version  of  Mme.  Bernhardt's 
"  It  Happened  In  Paris."  This  feature  is 
in  five  reels,  and  was  made  in  the  Brunton 
.studios  in  Hollywood,  directed  by  Jack 
Cunningham  under  the  personal  supervision 
of  Mme.  Bernhardt.  M.  Matzene  officiated 
at  the  camera.  World  rights  are  obtainable 
through  Tyrad  Pictures,  Inc.,  No.  729 
Seventh  avenue.  New  York.  Matthias 
Radin,  president  and  general  manager  of 
Tyrad,  announces  also  a  complete  line  of 
paper  on  this  photoplay. 


The  one  and  only  Will  Rogers,  an^  Pauline 
Frederick,  both  Goldwyn  stars,  staging  a 
"  goodbye  "  for  the  benefit  of  the  camera  at  the 
Culver  City  studio. 


Takes  Over  Unit  of  Jasper  Studios; 
Seeking    Leading    Woman  for 
First  Paramount-Artcraft 
Comedy 

CIDNEY  Chaplin,  producer  and  star 
^--^  of  ihe  Famous-Players  Lasky  Cor- 
poration, who  recently  relumed  from 
abroad  after  having  spent  eight  weeks  in 
Paris  filming  scenes  for  his  first  Para- 
mount-Artcraft picture,  resunud  work  on 
his  production,  last  week. 

The  first  unit  of  the  Jasper  Hollywood 
studios,  Santa  Monica  Boulevard,  has  l)cen 
taken  over  by  Mr.  Chaplin  and  this  will 
lie  the  future  home  of  the  company. 

Simultaneously  with  the  renewal  of  his 
aciivitits  before  the  camera  here,  the  star 
received  the  thirty  thousand  feel  of  mate- 
rial gathered  in  France  for  his  picture,  this 
having  been  turned  over  by  the  customs 
authorities  who  will  inspect  the  films  as 
soon  as  it  is  printed. 

The  task  of  finding  a  leading  woman  of 
the  tjpe  called  for  in  his  story  has  been 
without  result,  despite  the  fact  that  more 
than  two  hundred  screen  actresses  have 
been  interviewed  by  the  star  during  the 
past  ten  days.  Although  several  young 
women  have  measured  up  close  to  the  re- 
(luirements  Mr.  Chaplin  is  emphatic  in  his 
desire  to  get  the  exact  one. 


Ralph  Block  Appointed  to  Dual  Posi- 
tion of  Director  of  Ptiblicity 
and  Advertising 

■pOLLOWING  a  meeting  of  the  board  of 
directors  of  the  Goldwyn  Producing 
and  Distributing  Corporation,  last  week, 
Samuel  Goldwyn  announced  that  Ralph 
Block,  for  the  past  six  months  the  com- 
pany's director  of  publicity,  had  been  ap- 
jiointcd  Director  of  Advertising  and  Pub- 
licity, which  means  that  Mr.  Block  is  to 
have  supervision  of  all  matters  relative  to 
the  advertising  and  exploitation  of  Gold- 
wyn pictures,  including  the  direction  of  the 
press  and  service  men  in  Goldwyn's  twenty- 
iwo  exchanges. 

The  appointment  of  Mr.  Block  to  a 
post  in  which  his  ability  as  an  executive 
and  an  organizer  may  be  utilized  to  the 
full,  is  in  accord  with  Goldwyn's  policy 
of  co-ordination  of  all  departments  made 
more  necessary  than  ever  b\'  the  growth  of 
the  company  and  the  broadening  of  its 
plans,  which  now  include  national  advertis- 
ing on  a  large  scale,  a  more  extensive  world 
distribution  of  the  Goldwyn  product,  a  pro- 
ducing organization  in  London  and  studios 
near  New  York,  in  addition  to  the  Culver 
City  plant. 

Under  the  direction  of  Mr.  Block  all 
of  the  departments  concerned  with  the  pub- 
licizing of  Goldwyn  pictures  and  assistant 
exhibitors  in  presenting  them  to  the  best 
advantage,  will  be  kept  in  close  co-opera- 
tion. The  reorganization  plan,  now  being 
worked  out,  calls  for  department  heads  for 
the  advertising,  publicity  and  exploitation 


"It  1  ha\c  to  search  every  department 
store,  shop,  factory  and  even  go  into  the 
high  schools,  1  will  not  stop  until  I  find  the 
girl  suited  for  this  part,"  said  Mr.  Chaplin, 
"  There  is  such  a  girl  and  I  am  going  to 
locate  her." 

The  part  over  which  the  producer  star 
is  so  particular  calls  for  a  girl  about  17 
years  of  age;  she  is  blonde  in  hair  and 
with  a  pretty  face.  As  for  her  ability  to 
perform  under  the  critical  eye  of  Mr. 
Chaplin,  the  star  has  stated  that  the  right 
girl  is  made  for  the  part  and  the  rest  will 
come  naiuralh'. 

Gradually  an  organization  is  being  per- 
fected to  be  known  as  the  Sidney  Chaplin 
Film  Company.  The  general  management 
comes  under  the  supervision  of  the  pro- 
ducer, with  Carlyle  R.  Robinson,  studio 
manager  and  personal  representative  of 
Mr.  Chaplin. 

Among  the  other  heads  of  departments 
are  Henry  Clive,  art  director;  John  Mei- 
ghan,  purchasing  department;  Dick  John- 
son, master  of  properties  and  Danny  Hall, 
technical  director. 

It  is  estimated  that  six  to  eight  weeks 
will  be  required  to  complete  the  production, 
it  being  the  first  of  a  series  of  four  five- 
reel  comedy  dramas  for  which  one  million 
dollars  will  be  paid  by  the  Famous  Players- 
Lasky  Corporation. 


branches  of  the  organization,  the  work  of 
each  to  be  outlined  according  to  the  gen- 
eral policy  adopted  by  the  advertising  and 
publicity  director. 

Through  this  focusing  of  effort  at  one 
definite  point,  clearly  comprehended  by  all 
branches  of  Goldwyn's  exploitation  forces, 
it  will  be  possible  to  do  away  with'  the 
wastage  in  effort  that  is  bound  to  occur  in 
a  big  organization  where  the  work  of  inter- 
locking departments  is  not  thoroughly  uni- 
fied. The  enlargement  of  the  Goldwyn 
Corporation  during  the  past  six  months 
has  been  so  great,  and  the  scope  of  its 
publicity  activities  has  become  so  broad,  in 
consequence,  that  the  appointmciu  of  one 
executive  familiar  with  all  phases  of  the 
plans  to  bring  Goldwyn  pictures  to  the  at 
ttntion  of  a  world-wide  public,  became 
imperative. 


Next   Mary   Pickford  Vehicle  is 
"  Heart  of  the  Hills  " 

The  next  release  of  Mary  Pickford 
through  First  National  Exhibitors'  Circuit, 
will  be  "  Heart  of  the  Hills,"  adapted 
from  the  story  by  John  Fox  Jr.,  has  been 
completed  and  is  now  receiving  the  finish- 
ing touches  which  will  make  it  ready  for 
release  in  the  near  future. 

Among  those  who  are  supporting  Miss 
Pickford  in  this  release  are :  Harold 
Goodwin,  Allan  Sears,  Fred  W.  Huntley, 
Clare  McDowell,  Sam  De  Grasse,  William 
Bainridge,  Jack  Gilbert,  Betty  Bouton, 
Henry  W.  Herbert  and  Fred  Warren. 


Goldwyn  Expands  Exploitation 


3328 


Motion    Picture    N  ew  ^ 


EARL  MONTGOMERY 


MONTGOMERY  &  ROCK 

Completing'Our  39th  Comedy  for' 

VITAGRAPH 

SPECIAL  TWO  REEL 

BIG  V  COMEDIES 

RECENT  RELEASES: 

"HAREMS  AND  HOKUM" 

"ZIP  AND  ZEST" 

"DANCE  AND  VARIETY" 


JOSEPH  ROCK 


JACQUES  JACCARD 

Producer-Author  and  Director 

"Cassidy  of  the  Air  Lanes" 
"Cyclone  Smith"  and 
"Tempest  Cody"  Stories 

UNIVERSAL 


SCOTT  DUNLAP 


DIRECTING  FOR 


Fox  Film  Corporation 

HOLLYWOOD,  CALIF. 


GEORGE  LARKIN 


Starring  in 
"THE  LURKING  PERIL" 

Produced  by  Wistaria  Prod.,  Inc. 


Management 
EDWARD  SMALL 


EUGENE  STRONG 

Management  ED  TFAi?D  SMALL,  1493  Broadway,  N.  Y.  City 


HUGH  THOMPSON 

NOW  APPEARING  AS  LEADING  MAN 

With  Vivian  Martin  in  a  Gaumont  Production 

 Management  EDWARD  SMALL  

MAY  McAVOY 


At  present  NA/'orking  in  a  Big  Chinese  Feature 
being  produced  by  The  Charles  Miller  Productions 


Management  Edward  Small 


November  i ,  i  p  i  p 


3329 


J.  Stuart  Blackton  and  His  Ideal   :   :    :  : 


WE  believe  it  was  Oscar  W'iklc  who  gave 
that  delightful  definition  of  Charm 
—  that  if  a  woman  has  it,  she  doesn't  need 
anything  else,  and  if  she  hasn't,  nothing 
else  will  help  her — and  we  couldn't  help 
thinking  of  this  when  J.  Stuart  Blackton 
told  us  yesterday  that  Charm  was  the 
quality  he  was  striving  for  in  his  pictures. 
Mr.  Blackton  has  certainly  set  for  himself 
a  high  ideal,  the  most  elusive,  the  most 
indefinable  and  the  most  universal  that  we 
can  think  of.  But  then  he  has  already 
proven  that  it  is  well  within  is  powers  of 
achievement,  so  perhaps  he  doe>n't  feel  that 
way  about  it. 

"  It  isn't  the  amount  of  money  that  is 
spent  on  a  production,  nor  the  popularity 
of  the  players  in  the  cast,  that  make  a 
picture  worth  seeing."  the  Commodore 
maintained  in  his  quiet,  even  voice.  "  unless 
there  is  chami  in  the  storj-  or  in  one  par- 
ticular character  or  in  the  message  the  pic- 
ture carries,  the  film,  to  my  mind,  loses 
the  chief  purpose  uf  its  being.  I  want  my 
audience  to  go  home  feeling  a  little  hap- 
pier and  a  little  irrore  ready  to  take  up  the 
next  day's  work.  If  they  do,  I  consider 
the  picture  a  success,  and  if  they  don't,  1 
deem  it  a  failure,  no  matter  how  spectacu- 
lar or  magnificent  it  may  have  been." 

"  Pictures  are  not  in  their  infancy,"  Mr. 
Blacktcn  went  on,  "  in  spite  of  the  fre- 
quency with  which  one  hears  the  state- 
ment. The  industry  has  made  enormous 
strides  and  some  really  remarkable  pictures 
have  been  produced,  pictures  quite  worth 
anyone's  enthusiastic  praise.  Of  course 
there  will  always  be  room  for  im- 
provement, there  will  be  new  developments 
and  ideas,  but  it's  absurd  to  say  that  the 
greatest  strides  have  not  been  made.  Pic- 
ture making  has  become  a  distinct  art.  even 
more  different  from  that  of  the  theatre 
than  is  the  art  of  painting.  In  fact  I 
have  found  that  a  knowledge  of  the  latter 
is  an  invaluable  help  in  arranging  objects 
that  are  to  go  under  the  studio  lights, 
while  the  technique  of  the  stage  is  alto- 
gether unlike  that  of  the  films." 


Sculptor  Frederick  Laselles  at  work  on  the  bust 
of  J.  Stuart  Blackton. 


T.  .^tuart  Blackton,  one  of  the  standbys  of  the 
industry. 

Mr.  Blackton  works  verj-  slowly,  pay- 
ing the  greatest  attention  to  details.  After 
giving  his  players  their  positions  on  a  set, 
he  studies  the  scene  from  every  angle,  fre- 
quently making  one  or  more  changes 
again  and  again.  He  has  the  true  artist's 
appreciation  of  the  value  of  the  smallest 
item  with  which  he  works.  We  were  very 
much  interested  in  some  methods  for  gain- 
ing desired  effects'  that  we  had  never  seen 
used  before.  They  were  "  shooting "  a 
scene  before  a  huge  open  fireplace,  in 
which  a  big  fire  was  supposed  to  be  blaz- 
ing. But  the  fire  itself  was  not  big  enough 
to  cast  shadows  in  the  brilliance  of  the 
studio  lights.  To  obtain  the  desired  effect 
of  firelight  flickering  on  the  walls  and  peo- 
ple, a  shining  reflector  was  placed  on  a 
line  with  the  fire,  just  outside  the  camera's 
range,  and  on  this  was  thrown  a  powerful 
spotlight.  While  action  progressed  some 
energetic  individual  waved  a  cloth  in  front 
of  this  reflector,  and  the  shadows  thus 
created  rose  and  fell  in  just  the  proper 
manner. 

"  We  have  found  this  the  only  satisfac- 
tory way  of  getting  a  natural  effect,"  the 
Commodore  explained,  "if  the  light  itself 
is  turned  on  and  off,  it  is  too  spasmodic 
and  jerky,  and  too  strong.  It  must  come 
from  the  reflector  and  the  waving  cloth 
serms  to  make  it  soft  and  shadow^-." 

Mr.  Blackton  had  a  ver\-  high  tribute 
paid  to  his  position  in  the  film  world  not 
long  ago,  when  the  well-known  ,  artist, 
Frederick  Lascelles.  asked  permission  to 
do  a  sculpture  of  the  Commodore's  head, 
and  includ''  it  in  his  collection  of  Ameri- 
cans, prominent  in  our  representative  in- 


dustries. Just  as  he  chose  Carnegie  and 
Schwab  as  the  steel  magnates,  so  he  se- 
lected J.  Stuart  Blackton  as  a  motie)n  pic- 
ture pioneer.  The  sculptured  head  is  cer- 
tainly well  worth  adding  to  any  collection, 
and  Mr.  Blackton  deserves  the  compliment. 
He  was  indisputably  .among  the  first  to 
see  the  possibilities  in  the  industry  that  has 
grown  to  such  importance  through  the  ef- 
forts of  such  men  of  talent  and  genius  as 
himself.  As  is  well  known,  he  organized 
the  Vitagraph  Company  in  1900,  founded 
the  Motion  Picture  Magazine  in  1910  and 
was  the  first  president  of  the  Motion  Pic- 
ture Board  of  Trade  of  America  in  1915. 
He  made  his  first  picture  in  1897,  and  in 
spite  of  the  twenty-two  years  that  he  has 
spent  in  the  production  of  films,  he  is  still 
enthusiastic  about  his  profession.  He  en- 
joys his  yachts  and  his  painting,  but  he  is 
happier  in  his  Brooklyn  studio  creating 
stories  and  stars  than  anywhere  else  — 
Margnerite  Jones. 


Not  An  Intervierv  —  Just  a  Con- 
versation 

THIS  is  not  an  interview,  but  merely  a 
conversation  with  Hampton  Del 
Ruth.  He  was  asked  what  he  would  con- 
sider a  funny  situation,  and  he  came  right 
back  with  the  statement : 

"  Wouldn't  you  laugh  if  you  saw  a  crip- 
ple run  down  b\-  a  hearse,  especially  so 
if  the  hearse  had  a  flat  tire?" 

Just  what  the  answer  was  is  of  no  mo- 
ment, because  whether  or  not  Del  Ruth 
thought  this  was  a  funny  situation  does  not 
matter,  for  we  merely  mention  it  in  order 
to  illustrate  the  trials  of  a  comedy  pro- 
ducing manager. 

"  The  comedy  producer  and  the  maker 
of  dramatic  subjects  as  well  must  provide 
entertainment  that  will  sink  into  the  men- 
talities of  the  audience  through  the  eye, 
and  the  situaf'ons  must  be  so  conceived 
that  subtitles  are  almost  unnecessary,  be- 
cause 10,000,000  people  in  this  country  can. 
not  read  the  English  language,  and  of 
that  number  five  and  a  half  million  cannot 
read  any  language.  And  another  thing 
might  be  added  —  the  man  who  makes 
drums  and  horns  for  the  children  might 
not  like  them  or  want  to  play  with  them, 
but  nevertheless  there  is  a  demand,  and 
so  he  makes  them.  There  are  more  people 
like  slapstick  comedy  than  straight  comedy, 
and  so  it  is  being  made.  For  m\-  part  I 
like  comedy  elrama  the  best,  but  I  believe 
I  can  make  better  slapstick  comedies,  and 
so  I  am  doing  it." 

And  then  the  conversation  ended,  be- 
cause his  cigar  went  out. 


Henry  King  to  Direct  Warner 

Henry  King  has  joined  the  forces  of  the 
Hampton  studios  and  will  in  the  future 
direct  the  H.  B.  Warner  pictures  pro- 
duced for  Robertson-Cole.  Mr.  King  has 
entered  enthusiastically  upon  his  new  du- 
ties, and  the  reputation  that  has  preceded 
him  as  a  director  in  the  film  field  hints  of 
his  successful  handling  of  the  new  material 
selected  for  this  popular  star. 


3330 


Motion   Picture   N  ?-oj  s 


Ahead  of  the  Came  Tviih  Clift 

DENISON  CLIFT,  in  the  forefront 
among  writers  for  the  screen,  has 
recently  gained  prominence  by  his  appoint- 
ment as  scenario  editor  of  all  feature  pro- 
ductions to  be  made  in  Califonra  by  Wil- 
liam Fox,  as  recently  announced  in  the 
Motion  Picture  News. 

Clift,  who  is  a  young  man,  is  a  graduate 
of  Stanford  University,  and  before  com- 
ing to  the  motion  picture  field  he  was  well 
known  as  a  novelist,  short-story  writer 
and  dramatist. 

"  Just  before  entering  upon  work  for 
the  silver  sheet,"  Clift  says,  "  I  was  an 
advertising  man,  writing  more  newspaper 
copy  than  any  other  advertiser  on  the 
Pacific  coast.  No  other  training  that  I 
know  of  fits  one  better  to  write  directly 
for  the  public  than  the  advertising  game. 

"Advertising  brings  you  directly  in  con- 
tact with  your  audience ;  you  must  study 
their  likes  and  dislikes ;  their  emotions  and 
prejudices;  and  just  in  proportion  as  you 
understand  your  public  can  you  deliver 
the  message  that  will  move  them. 

"  But  during  my  advertising  years  I  had 
the  irresistible  desire  to  do  the  thing  I 
liked  best  —  write  for  the  screen.  Cecil 
de  Mille  had  handled  some  of  my  dra- 
matic work  in  New  York,  and  I  was  for- 
tunate in  receiving  an  invitation  from  that 
master  of  screencraft  to  associate  myself 
■with  the  Lasky  Company. 

"Later  I  came  in  contact  with  Thomas 
H.  Ince,  truly  one  of  the  wizards  of  the 
screen,  and  there  wrote  'Wolves  of  the 
Rail '  for  Hart,  and  a  special  feature,  a 


Penison  Clift,  University  Club,  Los  Angeles,  Cal. 

drama  of  the  police  and  Chinatown,  '  The 
Midnight  Patrol.' 

"  One  of  the  shortcomings  of  screen 
writers  today,  especially  among  men  with 
a  reputation  in  the  literary  field,  is  that 
they  approach  pictures  with  a  sneer  of 
contempt. 

"That  is  a  .great  mistake.    Unless  sin- 


cerity of  purpose  dominates  a  writer  he 
can  never  do  notable  work.  Far  from 
being  a  medium  below  one's  efforts,  the 
\  ery  finest  work  of  a  writer  is  hardly  good 
enough.  The  only  philosophy  that  will 
put  one  at  the  top  in  the  game  tomorrow 
is  to  make  every  story  one's  supreme 
effort.  In  that  way  a  writer  can  remain 
ahead  of  the  game,  which  in  the  average 
case  catches  up  with  one  quickly  enough, 
and,  unless  ycu  guard  against  it,  passes 
>ou  in  the  race." 

Since  entering  the  picture  field  CHft  has 
written  over  twenty  feature  successes  in  a 
jicriod  of  two  years. 


Short  Notes 

Ruth  Clifford  refuses  to  use  any  sort  of 
safety  devices  when  she  leaps  out  of  win- 
dows or  climbs  down  the  roof  or  is  grabbed 
off  a  galloping  horse  into  a  flying  motor 
car.  Occasionallj',  while  rehearsing,  she 
wears  a  safety  belt  with  a  rope  attached  to 
some  strong  support,  which  would  make 
things  easier  in  case  of  a  slip,  but  when 
the  camera  begins  working,  Miss  Clifford 
leaves  ever>'thing  to  Fate,  and  actually 
takes  the  chances  that  the  audience  be- 
lieves she  takes.  Just  now  she  is  playing 
in  "  The  Invisible  Ray,"  a  Guy  McConnell 
story,  with  Jack  Sherrill. 

Helen  Ferguson  has  completed  work  on 
the  latest  McManus  picture,  under  the  di- 
rection of  Sidney  Olcott,  and  has  left  for 
California,  where  she  has  been  engaged 
to  play  in  the  Rex  Beach  picture  "  Going 
Some "  at  the  Goldwyn  studios  in  Culver 
City. 


MR, 

ARTHUR  H.  JACOBS 

WISHES  TO  ANNOUNCE  THAT  HE  HAS  OPENED  A  SUITE 

OF  OFFICES  AND  WILL    ACT  AS  THE  PERSONAL 

MANAGER  OF   STARS  AND   PROMINENT  PLAYERS 

,'  PRODUCERS 

ARTISTS 

;  SELECT  YOUR  CAST 

CALL  OR  COMMUNICATE  IMMEDIATELY 

AT 

WITH 

ARTHUR  H.  JACOBS,  INC. 

145  WEST  45th  STREET 

NOEL   MASON  SMITH 


Directing 

Jimmy  Aubrey 


Big  V  Comedies  at 


Ct^irrent    Release:       "MATES    AND  MODEI.S." 


November  I,   ipip  3331 

A BAND  OF  CROOKS 
were  plotting  to  ruin 
him  in  reputation  and 
nioney 

He  had  turned  against  her  — 
misjudged  her  - 

In  all  fairness  she  should  have 
despised  him  ^ 

Yet  she  risked  Life  and  even 
her  good  name  as  a  woman  to 

save  him  - 

What  was  his  response? 

Did  he  show  gratitude 

toward  the  ^irl  he  doubted  ? 
p 

Should  a  hus  ' 
band  forgive  ? 

Pireseyitcd.  bif  Staqect  bu 

mt Ua  ni  Tojc        R-A  -  WaL^k 

With,  Minayn  Coopev  in,  the  UadCng  voLe  • 


3332 


here  and  There 


Claire  Adams  has  finished  several  im- 
portant parts  for  Zaiie  Grey,  and  is  still  on 
the  Coast  at  work  on  forthcoming  produc- 
tions for  the  same  company. 


Wyndham  Standing  has  the  leading  role 
in  Leonce  Ferret's  picturization  of  his  own 
story,  entitled  "A  Modern  Salome,"  which 
is  being  made  at  the  Ideal  Studio. 


Constance  Talmadge  is  said  to  have  been 
gathering  some  interesting  statistics  on  the 
subject  of  kissing.  The  Talmadge  sisters 
have  generally  put  a  good  deal  or  realism 
into  their  osculatory  experiences  on  the 
screen.  Constance's  attitude  being,  "if 
you're  going  to  do  a  thing  at  all,  do  it 
well,"  and  Norma's,  "  the  nearer  you  get  to 
truth,  the  nearer  you  get  to  art."  Now 
word  arrives  that  the  police  of  Japan  do 
not  like  to  see  kissing  in  public,  and  Con- 
stance, upon  investigation,  finds  that  in  the 
past  eight  months  the  censors  removed 
2,650  kisses  from  American  films.  Only 
one  kiss  was  allowed  to  remain  —  one 
granted  to  Columbus  by  Queen  Isabella, 
and  e\-en  that  was  shown  in  Tokio  only, 
and  withheld  from  the  provinces.  Con- 
stance has  eliminated  Japan  as  a  possible 
choice  for  her  next  \acation. 


Wilfred  Lytell  says  he  likes  the  view 
from  the  Kalem  Studio  at  Cliffside  very 
much  indeed.  He  can  really  enjoy  that 
wonderful  sky  line  that  New  York  boasts 
about  so  much,  but  which  very  few  New 
Yorkers  ever  get  tar  enough  away  to  know 
anything  aliout. 


Marguerite  Clark's  company,  including 
Rod  LaRoque,  is  at  Loon  Lake,  N.  Y., 
where  the  exteriors  for  "  Easy  to  Get," 
the  star's  next  feature,  are  being  filmed. 


Burton  King  seems  alile  to  direct  any- 
thing, the  only  definite  prophesy  that  one 
is  safe  in  making  with  regard  to  a  future 
undertaking  of  his,  being  that  it  will  be 
successful.  He  produced  "  The  Lost  Bat- 
talion," which  was  shown  at  the  Cohan 
Theatre,  after  which  came  the  Hallmark 
production  "  Wit  Wins,"  then  "  A  Scream 
in  the  Night  "  for  Selznick,  and  now  he  is 
busy  with  the  serial  "  The  Lurking  Peril." 


Elsie  Janis  is  hard  at  work  on  the  sce- 
nario for  her  next  picture.  It  is  said  that 
the  energetic  little  lady  takes  more  interest 
in  the  producMon  of  her  films  than  all  the 
other  people  responsible  for  their  success 
put  together,  and  now,  she  is  putting  in 
the  time  before  she  begins  work  again, 
writing  her  next  story. 


"  The  Gray  Wolf's  Ghost," 
Railroad  Tale  of  Southwest 

\.  B.  Warner  turns  to  the  romance  of 
the  early  railroad  building  days  in  the 
great  Southwest  in  the  "  Gray  Wolf's 
Ghost,"  the  Robertson-Cole  feature  picture, 
to  he  distributed  through  their  exchanges. 
Bret  Harte's  "Maruja"  has  furnished  the 
basis  of  the  screen  version  in  which  Mr. 
Warner  displays  his  dramatic  ability  for 
the  negotiation  of  intense  emotional  mo- 
ments as  well  as  electric  and  quick-fire 
melodrama. 

"  The  Gray  Wolf's  Ghost  "  is  the  fourth 
of  the  series  of  the  Superior  brand  of 
pictures  made  for  Robertson-Cole  by  the 
Hampton  studios.  The  supporting  com- 
pany, it  is  said,  includes  other  favorites. 

One  of  the  best  and  most  thrilling  epi- 
sodes in  "  The  Gray  Wolf's  Ghost "  con- 
cludes the  big  moment  in  this  tense  play, 
where  in  the  midst  of  his  commanding 
efforts  to  hang  the  hero,  the  Gray  Wolf 
is  diverted  from  his  purpose  by  the  shriek- 
ing whistle  of  the  first  train  ever  seen  in 
isolated  plains  of  the  Southwest.  Appalled 
at  the  sight  of  this  monster,  which  to  his 
distorted  Ijrain  seems  to  be  the  God  of  the 
cursed  foreigners,  he  madly  challenges  the 
L'nknown  and  on  plunging  steed  lassos 
the  dread  object  and  the  ine\itable  hap- 
pens !  

Prizma  Camera  Inventor  Honored 

What  has  been  described  as  one  of  the 
most  signal  honors  ever  paid  to  any  man 
identified  with  the  motion  picture  industry 
was  accorded  to  William  Van  Daren 
Kclley,  the  inventor  of  the  Prizma  camera 
which  made  it  possible  to  take  pictures  in 
nature's  colors.  A  convention  of  the  So- 
ciety of  Motion  Picture  Engineers  this 
year  was  held  in  Pittsburgh,  and  on  Mon- 
day evening  last  at  the  banquet  given  at 
the  William  Penn  Hotel,  Mr.  Kelley  was 
presented  with  a  gold  medal  as  an  evidence 
of  appreciation  of  his  genius  by  this  scien- 
tific body  connected  with  motion  pictures. 


Pathe  to  Issue 
"All  At  Sea  " 

"All  At  Sea."  the 
second  of  the  Rolin 
Company's  new  ser- 
ies of  one-reel  come- 
dies, will  be  released 
by  Pathe  on  Novem- 
ber 2nd.  Original 
comic  situations  in- 
troduced by  Kal 
Roach  will  be  com- 
bined with  a  new 
type  of  tmder-sea 
photography,  ac- 
cording to  reports. 
"Snub"  Pollard  and 
Mildred  Davis  will 
officiate  in  the  lead- 
ing roles. 


Motion   Picture  News 


Short  Shots 


Roger  Lyiion  has  decided  that  he  must 
be  loo  realistic  a  /leaz/y  —  otherwise  he 
cannot  account  for  an  incident  that  oc- 
curred the  other  day  at  the  entrance  of 
one  of  the  Fifth  avenue  shops.  Mr.  Lytcon, 
it  seems,  was  leaving  at  the  same  time  ihat 
an  unknown  lady  was  entering.  The 
matron  glanced  in  Mr.  Lytton's  direction, 
her  features  suddenly  became  terror 
stricken,  a  horified  exclamation  slipped 
from  her  lips,  and  she  fled  wildly  back  to 
the  street.  Mr.  Lytton's  only  surmise  is 
that  she  must  have  seen  one  of  his  picturi- 
zations,  and  that  he  was  so  associated  with 
crime  in  her  mind  that  she  unconsciously 
gave  way  to  fear. 


Sidney  Franklin  seems  to  be  vying  with 
Madge  Kennedy  in  the  number  of  his  cross 
continental  trips.  Now  he  is  back  east 
directing  Constance  Talmadge.  The  lead- 
ing man  is  Conway  Tearlc. 


Stuart  Holmes  is  working  on  a  white 
marble  bust  of  his  mother,  that  he  intends 
to  have  placed  on  her  grave  when  it  is 
finally  completed.  His  talent  as  a  sculptor 
is  so  generally  known  that  it  seems  un- 
necessary to  comment  on  the  fact  that  his 
dressing-room  is  a  veritable  studio,  and 
that  his  free  hours  are  passed  in  working 
with  a  chisel. 


Much  mystery  surrounds  the  making  of 
lighting  effects  declared  to  be  of  a  novel 
character,  which  will  be  used  by  Director 
Wallace  Worsley  in  his  production  of 
"  The  Street  Called  Straight "  by  Basil 
King,  for  Goldwyn.  The  author  and  di- 
rector are  in  daily  consultation  over  the 
material  being  made  from  the  book  into 
picture  form. 


ALAN  FORREST 

Leading  Man 
Mary  Miles  Minter 

Features 
For  Three  Years 


CONWAY  TEARLE 

MANAGEMENT  EDWARD  SMALL 


N  o  V  c  m  b  c  r  I ,  I  9  I  9  ^^^^ 
gtiiiiiiiiiiimiiiiiiiiiuiiiiiuuiiuioiiiiiiaui^^ 

■  i 

I       Equipment  Service  | 

taaMHHMIIIIlill^^ 


Well  Known  Cinematographer  Writes  from  Africa 
Before  Starting  Inland 

SOME  t'mc  ill  [line  wc  commenced  a  series  of  articles  by  Earl 
W.  Rossmaii  on  "  The  Making  of  a  Xcws  Cameraman.'' 
Only  one  installment  was  printed,  for  the  reason  that  soon  after 
preparing  it  Mr.  Rossman  was  sent  to  Scnth  Africa  hy  Prizma, 
Inc.,  with  which  firm  he  was  connected  as  a  prizmatographer. 
Now  we  have  received  a  letter  from  him  written  just  before  his 
start  into  the  interior  after  natural  color  films.  Because  his  letter 
is  interesting  it  is  printed  below.  It  gives  an  excellent  picture  of 
some  of  the  places  at  which  the  expedition  stopped  while  on  the 
way  to  Johannesburg. 

JOH.VNNESBURG,  S.  Afrtc.\,  Aitgust  28,  1919. 

"  Dear  Br.^gpon  : 

"  This  is  really  my  first  opportunity  to  write  to  any  one  as 
things  have  kept  me  humming  since  leaving  the  States. 

"  From  what  little  I  have  seen  of  Africa  so  far,  it  is  a  wonder- 
land. The  grandeur  of  its  picturesque  mountains  —  its  colorful 
Karroos  —  its  beautiful  trees  and  flowers  —  the  quaint  old- 
fashioned  customs  of  the  natives.  The  beauty  of  some  parts  of 
this  country  is  in  a  measure  almost  indescribable  except  by  motion 
pictures  in  natural  colors  and  as  you  know  we  Prizmatographeis 
are  on  the  job  here  too  as  elsewhere. 

"  Now  a  little  about  the  trip  enroute  to  Africa.  It  took  us 
about  28  days  from  Xew  York  to  Capetown.  \\  c  only  saw  land 
once  on  the  trip  and  that  was  about  11  or  12  days  out.  We  made 
for  the  land  and  I  learned  we  were  heading  for  the  Cape  \'erde 
Islands,  Port  of  St.  Vincent,  which  is  a  coaling  station  and  situ- 
ated in  the  South  Atlantic  about  500  miles  off  the  coast  of  French 


Earl  W.  Rossons 


West  Africa.  The  Cape  Verde  Islands  are  a  mountainous  group, 
some  of  which  are  almost  devoid  of  vegetation  and  a  Portuguese 
possession. 

"  I'pcn  reaching  St.  Vincent  I  readily  discovered  that  it  was 
practically  the  most  perfectly  isolated  city  in  the  world  and  for 
this  reason  there  is  no  newspaper,  no  cars,  no  subways,  not  even 
a  I'ord  nor  a  motorcycle  nor  even  a  bicycle  and  movies.  Good 
Lord!  everything  here  is  prim'tive  and  with  it  all  this  place  has 
a  population  of  2,000  inhabitants  of  which  there  are  nearly  100 
white  people.  The  black  or  colored  population  is  a  mixture  of 
half  breed  Portuguese,  semi-civilized  natives,  mongrels  and 
ri  IT- raff. 

"  The  native  women  who  are  only  partly  clothed  do  nearly  all 
the  manual  labor  on  the  islands.  They  carry  heavy  loads  balanced 
on  their  heads,  sometimes  as  much  as  130  lbs.,  and  in  many  in- 
stances also  a  baby  clinging  to  their  backs. 

"  However,  it  doesn't  seem  to  bother  them,  nor  do  tiicy  grumble 
at  their  lot  for  they  seem  to  take  solace  in  smoking  an  old  corn 
cob  and  chanting  a  native  tune.  Verily!  I  say  one-half  of  the 
world  knows  not  how  the  other  half  lives  —  Selah ! 

"  For  each  load  carried  more  than  half  mile  these  women 
receive  the  princely  sum  of  one  penny  English  monc\. 

"The  male  species  work  at  the  coal  dumps  — that  is  some  of 
them  —  they  arc  a  dirty,  filthy,  laz>-looking  lot  and  their  rate  of 
pay  for  this  work  is  two  shillings  daily.  There  is  no  coal  mined 
on  these  islands  but  it  is  brought  here  from  England  and  is 
owned  by  an  English  concern  under  grants  of  the  Portuguese. 

"  We  are  not  far  from  the  Equator  here  and  it  is  some  hot. 
The  most  peculiar  thing  outside  of  native  life  and  customs  is 
the  cloud  formations  about  the  mountain  tops.  Some  of  the 
peaks,  here  pierce  the  sky  at  an  altitude  of  over  8,000  feet. 
Then  with  the  clouds  hanging  like  a  murky  pall  over  everything 
at  noon  and  the  scorching  rays  of  the  sun  beating  down  un- 
mercifully penetrating  the  cloud  formation  now  and  then  —  it 
gave  one  the  impression  that  the  breath  of  hell  has  Siireb'  been 
turned  loose  upon  the  universe.  In  spite  of  the  low  hanging 
clouds  there  is  seldom  rain. 

"  I  had  some  novel  and  interesting  experiences  during  the  two 
days  coaling  here  and  to  write  about  all  of  them  now  would 
take  more  than  ten  thousand  words,  because  they  were  all  humor- 
ous incidents  and  will  keep. 

"  We  crossed  the  Equator  on  August  3,  1919,  and  of  course 
Father  Neptune  and  his  daughters  (not  Annette  Kcllerman)  paid 
their  respects  or  rather  we  did  to  them.  It  was  great  sport  and 
I  have  to  laugh  every  time  I  think  of  what  happened  to  Neptune 
after  he  had  finished  with  his  victims.  Did  we  pay  him  in  his 
own  coin?    We  did. 

"We  saw  scores  of  schools  of  flying  fishes,  many  schools  of 
porpoises  and  a  few  spouting  whales  enroute  but  none  were  close 
enough  to  be  photographed.  I  want  to  call  your  attention  to 
something  I  noticed  regarding  the  beautiful  color  of  the  ocean. 
At  times  it  was  distinctly  a  brilliant  blue,  at  other  times  a  very 
deep  blue  then  again  there  were  times  when  the  water  was  green 
and  now  in  the  equatorial  zone  it  is  all  olive  green.  Only  once  did 
I  see  what  you  would  call  green  water  and  that  was  when  near- 
ing  land  at  the  Cape  Verde  Islands  and  at  Capetown,  S.  Africa. 

"  At  the  present  time  we  are  preparing  to  leave  in  the  morning 
for  the  interior  and  a  gentle  time  for  all  is  not  promised.  Well 
we  are  prepared  to  bring  home  the  bacon  and  we  will. 

"  My  kindest  regards  to  all  my  friends.  More  when  I  get  out 
of  the  jungles.    Here's  hoping  to  see  you  by  Xmas  or  New  Year. 

"  Best  Welshes,  Cordially, 

"  Earl  Rossman. 

"  P.  S. —  Will  you  please  call  up  Mr.  Stokes  at  Prizma  and  say 
Hello  to  him  for  me.  Thanks. 

"E.  W.  R. 

"  'Sense  pencil,  etc.    You  know  how  it  is. 

"  E.  W.  R." 


3334     (Equipment  Service)  Motion    Picture    N  e  tj:  s 


To  Maintain  Quality 

Owing  to  the  increased  cost  of  all  labor  and  material  entering 
into  the  manufacture  of  our  product  we  have  been  compelled 
to  advance  the  list  prices  of  our  equipments. 

New  Prices 

Effective  October  6,  1919 

6B  Cameragraph  -    -  $475 

Motor  Drive,  for  110  Volt  D.  C.  or  110  Volt  60  Cycle  A.  C,  less  rheostat 

6A  Cameragraph  -    -  $425 

Motor  Drive,  for  110  Volt  D.  C,  or  110  Volt  60  Cycle  A.  C,  less  rheostat 

Nicholas  Power  Company 

(Incorporated) 

Pioneers  of  Projection 

90  Gold  St.      New  York 


November  i ,  1 9  ^  9 

pnfiiniiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


ilHlllllllllilllllli|lllllllllll!lilllllllllllll'  IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII>llllllllllll!l 

A  Few  More  Words  on  Exchanges 

Technical  Editor,  Motion  Picture  News  : 

I  have  just  finished  reading  this  week's  Xews  and  as  I  had 
ideas  on  some  of  the  subjects  that  I've  been  holding  in  for  some 
time,  they  just  busted  loose  this  time. 

First,  about  the  Fox  Exchange.  What  I  have  to  say  on  this 
matter  is  from  no  personal  motive  of  malice  or  bad  feeling.  Mr. 
Fox  is  undoubtedly  a  first-class  showman  and  he  seems  to  believe 
in  advertising.  I've  read  the  story  of  his  rise  in  the  game  and 
that  of  his  new  building  he  is  planning  in  New  York  City.  \\  hat 
a  wonderful  section  the  News  carried  on  these  grand  objects  and 
how  Mr.  Fox  has  pressagented  them.  A  magnificent  studio  to 
produce  costly  motion  pictures  with  reading  rooms,  shower  baths 
and  lunch  rooms  and  rest  rooms  for  his  employees.  .'Ml  because 
they  contribute  a  few  percent  to  their  efficiency. 

Oh,  why  can't  a  seemingly  intelligent  man  get  it  through  his 
head  that  his  careless,  inefficient,  unbusinesslike  and  unworkman- 
like Exchanges  are  ruining  his  productions,  not  a  few  per  cent  but 
40  or  50  per  cent  or  more  to  the  majority  of  audiences. 

Doesn't  he  realize  that  fans  appreciate  good  projection  and  that 
good  projection  has  been  impossible  many  times  with  the  sort  of 
prints  I  have  had  from  Fox  Exchanges. 

In  his  Philadelphia  Exchange,  four  or  five  girls  "inspect"  an 
average  of  150  to  170  reels  a  day  and  sometimes  more.  The 
"  Mut  and  Jeff"  cartoons  are  never  inspected  from  the  time  they 
leave  the  laboratory  until  they  hit  the  junk  heap  (except  when 
the  projectionist  does  it  himself).  Out  of  six  weeks  straight  I 
had  five  cartoons  with  neither  censor  seal  or  end  on  them. 

Co-operation  is  the  keynote  to  success  in  any  business  and  in 
the  film  industrj-  which  has  so  many  component  parts  it  is  this 
lack  of  co-operation  which  is  holding  it  back.  Any  man  who  per- 
mits such  a  lack  of  co-operation  as  Mr.  Fo.x  has  absolutely  no 
right  to  claim  the  progressiveness  he  claims.  It  isn't  even  good 
business. 

I  wish  I  could  send  this  letter  to  him  instead  of  to  you  but  if 
he  is  like  his  representatives  he  would  laugh  and  throw  it  in  the 
waste  basket.  He  wouldn't  carry  out  my  ideas  (but  the  ofiice 
boy  would).  Couldn't  you  send  him  a  copy?  Then  he  might  pay 
a  little  attention  to  it  then. 

As  regards  Brother  Garvin's  complaint  of  us  city  workers,  I 
would  say  that  it  isn't  the  fact  of  where  a  man  works  that  makes 
him  a  projectionist  or  even  an  operator  —  it  is  hoiv  he  works. 
Unfortunately  we  all  have  that  evil  —  the  punch  hole  artist  — 
among  us  and  running  him  a  close  second  we  find  the  kid 
"assistant"  to  whom  the  "operators"  entrust  their  film  repairing. 
Personally  I  would  rather  let  my  assistant  watch  the  screen  and 
machines  a  few  minutes  while  I  repair  the  film  —  and  I  do. 

By  the  way,  has  anyone  heard  from  Perry  Sherman  since  the 
cyclone  hit  Corpus  Christi,  Texas.  Let's  hope  his  letters  will 
continue  to  appear  in  the  News. 

Yours  for  the  Projection  Dept., 

Edward  W.  Large, 

CoUingswood,  N.  J.  Local  307. 

Comment  : 

It  is  seldom  that  a  letter  comes  in  to  which  we  agree  as  com- 
pletely as  we  do  with  this  one  by  Large.  One  thing  we  are  sure 
of  and  that  is,  that  he  waits  too  long  between  letters.  In  other 
words,  he  allows  the  pressure  inside  him  to  rise  to  the  limit  before 
he  allows  himself  to  "  bust  loose."  Which  means,  in  simple  Eng- 
lish, that  we  hope  he  writes  again  soon. 

Although  as  head  of  the  company  that  carries  his  name,  Mr. 
Fox  should  know  all  the  facts  about  his  business.  We  do  not 
believe  that  the  present  condition  of  inspections  as  carried  out  by 
Fox  Exchanges  can  be  laid  at  his  desk.  There  is  someone  in  his 
organization  who  is  the  lord  of  all  Exchanges  and  there  in  the 
person  of  that  individual  you  will  find  the  reason  for  the  decaj-  of 
Fox  films.    We  do  not  know  who  he  is.    It  is  difficult  to  get  at 


\ 

3335 

jiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 


ilie  man.  .-\  letter  sent  to  the  Fo.x  company  some  time  ago  on  tlu- 
subject  of  Film  Inrpection  was  probably  opened  by  the  secretary 
to  the  secretary  to  the  secretary  of  the  Exchange  Superintendent 
and  tossed  by  him  into  the  basket. 

One  fact  we  have  unearthed.  We  have  discovered  that  as  far 
as  the  producing  company  is  concerned  there  is  no  such  individual 
as  a  projectionist.  The  men  in  charge  of  the  big  concerns  con- 
sider the  Manager  of  the  house  as  the  ultimate  user  of  films. 
This  is  the  reason  why  protests  from  projectionists  arc  never  con- 
sidered seriously.  As  long  as  the  manager  doesn't  register  a 
whole-hearted  kick  against  the  condition  of  films  the  producers 
are  not  worried.  The  latter  look  on  the  projectionist  as  "  a  born 
kicker  anyway."  If  this  is  so  there  is  but  one  way  to  make  the 
heads  of  producing  companies  "  see  the  light "  and  that  is  to 
interest  the  manager  and  urge  him  to  do  the  official  kicking. 

Burns  Holes  in  Condensers 

C.  T,  Midland,  Mich.: 

I  have  just  read  your  answer  to  my  inquiry  about  condenser 
breakage  and  hope  that  it  is  not  imposing  on  j'our  good  nature 
to  write  again  so  soon. 

I  would  Hke  your  suggestion  as  to  the  combination  you  think 
would  be  best  to  remedy  my  trouble. 

I  am  now  using  a  6^  and  7]/2  combination,  piano  convex. 

I  am  sure  my  trouble  is  not  caused  by  bad  ventilation  nor 
by  draughts  in  the  booth  but  by  the  flame  from  the  carbon.  It 
is  a  question  of  getting  it  back,  I  am  sure. 

I  have  to  pull  my  arc  close  enough  to  get  the  proper  spot  and 
in  doing  this  the  llame  strikes  the  upper  edge  of  the  back  con- 
denser. As  long  as  I  pull  a  very  close  arc  and  keep  the  flame 
at  a  medium  length  it  seems  to  be  better  but  if  the  arc  is  kept  at 
the  proper  length  the  flame  is  too  long,  consequently  the  above 
result.  I  don't  like  the  idea  of  almost  "freezing"  my  carbons 
to  keep  the  flames  down. 

I  am  never  troubled  with  the  front  condenser.  It  is  always 
the  back  ones.  If  left  long  enough  the  arc  burns  a  hole  com- 
pletely through  the  condenser. 

.\XSWER  : 

A  7^-in.  condenser  lens  in  place  of  the  6^-in.  lens  you  are 
now  using  would  allow  you  to  draw  back  your  lamp  from  the 
front  face  of  the  glass.  There  would  be  a  slight  decrease  in 
illumination  on  the  screen  due  to  a  reduction  in  the  cone  of 
light  intercepted  by  the  condenser  of  longer  focal  length.  But 
it  may  be  worth  while  to  accept  this  slight  difference  in  screen 
illumination  providing  the  condenser  breakage  is  eliminated. 

If  the  new  combination  does  not  work  to  your  satisfaction  try 
out  the  meniscus  bi-convex  layout.  With  the  meniscus  lens  next 
to  your  arc  you  will  be  able  to  shorten  the  distance  between 
the  two  and  incidentally  to  include  a  larger  cone  of  light.  Many 
of  our  readers  have  tried  out  the  menicus  bi-convex  condenser 
after  all  others  have  failed  and  found  it  to  be  the  only  remedy. 
That  last  sentence  of  your  letter  indicates  that  perhaps  there 
is  another  cause  of  your  condenser  breakage.  How  about  the 
carbons  you  are  using  for  the  current  you  are  consuming.  Too 
small  carbons  will  cause  a  flare  of  the  gas  stream  which  might 
be  enough  to  burn  those  holes  in  your  condensers.  Since  you 
didn't  tell  us  what  current  you  were  using  nor  your  carbon  trim 
we  can  only  suggest  this  as  one  possibility  which  should  be 
looked  into  before  making  extensive  changes  in  your  optical  train. 

Whatever  your  luck  after  following  out  our  suggestions,  please 
write  in  again  so  that  others  may  learn  from  your  dilemma. 


Blemish  on  Screen 

T.  H.  R.,  No.  1098: 

What  will  remove  "  Spanish  White "  from  the  Gold  Fibre 
Screen  ? 
Reply  : 

Nothing.  Whatever  you  use  on  a  Gold  Fibre  Screen  will  make 
the  aff'ected  spots  look  worse  than  before.  The  only  remedy  is 
to  send  it  back  to  the  factory  and  have  it  refinished  there. 


Projection  I 

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3336      (Equipment  Service) 


Motion   Picture  News 


How  About  It,  Westerners? 

T.  M.  S.  No.  39o  is  after  information: 

Am  a  reader  of  the  Projection  Department  in  the  News  and 
I  beUeve  these  columns  are  the  best  friend  the  projectionist  has. 
Would  like  to  ask  a  little  information  about  a  good  locality  for 
a  projectionist.  It  has  always  been  my  desire  to  go  West.  Would 
like  to  know  the  chances  for  an  operator  out  there.  Have  always 
heard  that  the  chances  for  a  young  man  was  much  better  out 
West  in  other  lines  but  not  in  the  line  of  projection.  "  Reel  " 
life  has  grown  wuhin  me  so  I  could  never  quit  and  would  like  to 
take  the  best  chances.  Am  thanking  you  for  any  information  in 
this  line.  I  also  wish  to  thank  the  News  for  all  the  advice  and 
pleasure  I  have  received  in  reading  the  Projection  Department. 

Gilbert  Heatwole,  of  Clifton  Forge,  writes  as  follows: 

Just  a  few  lines  from  an  old  league  member.  Am  enclosing 
slip  filled  out  from  Mr.  Jacobs,  S.  Boston,  Va.  So  you  see  I 
am  still  doing  a  little  missionary  work.  Am  still  on  the  job  and 
getting  along  fine.  Mr.  Jacobs  wishes  to  become  a  N.  A.  M.  L. 
member.  He  saw  one  of  my  labels  on  a  film-can  and  wrote  me 
asking  particulars  of  the  League,  so  I  sent  him  the  pledge  and 
slip,  so  he  filled  same  out  and  I  am  sending  it  in  hoping  he  will 
be  accepted.  He  asked  me  in  the  letter  what .  the  Moving 
Picture  News  was,  so  I  have  written  and  told  him,  so  please 
mail  his  membership  card  and  button  and  also  a  sample  copy  of 
the  News.  And  hope  he  will  become  subscriber.  He  has  sure 
been  in  hard  luck  without  it.  In  closing -I  wish  you  and  the 
League  best  of  luck. 

Mr.  Jacobs  has  wrote  me  about  his  equipment  and  prol^ably 
we  can  get  him  to  do  so  for  the  Projection  Deptment.  I  wrote 
him  asking  what  was  the  matter  with  the  Virginia  Boys  in  join- 
ing the  League,  but  I  see  they  are  coming  right  to  the  front..  I 
noticed  two  of  my  old  friends'  names  on  the  Roll  last  week. 
Mr.  Herring  and  Higgins  from  Harrisonburg.  I  was  working 
there  when  I  joined  the  League.  Let  us  get  together  and  make 
the  League  stronger  yet.  And  I  will  do  all  I  can  to  help.  Best 
regards. 

Answers  :    Your  friend's  application  has  been  received  and 


passed.  Many  thanks  for  suggesting  his  name.  The  League  is 
growing  steadily  and  becoming  stronger  week  by  week. 

Let  us  hope  Mr.  Jacobs  writes  the  Projection  Department  a 
complete  description  of  his  equipment,  just  as  he  wrote  it  to  you. 

No,  Mr.  Large,  the  head  of  the  Fox  Company  does  not  realize 
that  good  projection  is  impossible  with  present  Fox  Stuff  because 
he  keeps  his  eyes  on  the  balance  sheets.  As  long  as  your  manager 
continues  to  book  "  Mutt  and  Jeff "  cartoons  in  their  present 
ragged  condition,  Mr.  Fox  has  nothing  to  cause  wrinkles  in  his 
forehead. 

You  never  said  a  truer  word  than  your  statement  that  "  it's 
how  a  man  works  that  makes  him  a  projectionist  or  an  operator." 
There  are  too  many  men  who  fail  to  understand  this  fact.  As 
we  said  in  a  reply  to  someone  a  few  weeks  ago,  "  there  is  as  much 
damage  done  to  film  by  highly  paid  but  careless  city  projectionists 
as  by  the  '  lowly '  small  towner." 

It  isn't  the  size  of  the  town,  nor  the  theatre,  nor  the  equipment 
that  counts.    It's  the  MAN  himself. 

Watch  and  see  if  P.  Sherman  doesn't  bob  up  soon.  You  can't 
keep  a  good  man's  head  under  water  —  even  under  a  tidal  wave. 

N.  R.  N.  of  Opelika,  Ala. :  I  will  thank  you  to  tell  me  how  1 
may  join  the  Operators'  Union  and  where.  I  have  been  a  pro- 
jectionist for  eight  years. 

Reply  :  The  nearest  Local  to  Opelika  is  at  .  .  .  Write  to  the 
Secretary  at  that  place  and  state  your  qualifications.  Ask  him  for 
information  on  entrance  requirements.  These  vary  somewhat  in 
different  places  and  the  only  safe  way  is  to  get  in  touch  with  the 
local  where  \  ou  vvould  eventually  become  a  member. 


Converter  Overheats 

F.  J.  C,  No.  131: 

What  might  cause  the  bearings  of  a  Wagner  Converter  to 
overheat?    The  oil  is  new  and  bearings  have  just  been  cleaned 
with  kerosene. 
Suggestions  : 

Lock  for  two  possible  causes;  roughened  or  .scored  bearings 
and  unequal  air  gaps  between  armature  and  field  coils.  The 
latter  is  caused  by  bearings  wearing  unequally  due  to  soft  spots. 


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Universal.  He  had  several  cameras  but  the  Universal  was  the  only  one  that 
stood  up  under  the  hard  work  and  rough  usage. 

1  his  is  only  one  of  the  reports  we  have  had  of  the  Universal  s  performance 
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reputation  as  an  instrument  of  precision,  has  also  gained  a  reputation  for  "camera 
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Three-Wire  Systems 

R.  R.,  No.  901,  asks  a  set  of  questions: 

1.  If  the  throw  is  119  feet  10  inches  and  ihe  picture  is  16  feet 
10  inches  wide,  what  is  the  E.  F.  of  the  projection  lens  and  what 
diameter  lens  should  be  used  for  40  amps.  D.  C,  75  amps.  D.  C. 
and  60  amps.  A.  C.  ? 

2.  If  you  were  using  the  three-wire  Edison  system  of  lightinL' 
and  one  fuse  blew  out  what  would  have  to  be  done  to  still  keep 
your  light  if  you  had  no  extra  fuse? 

3.  What  distance  should  the  shutters  he  placed  from  the  pro- 
jection lens? 

Answers  : 

1.  The  formula  for  finding  the  E.  F.  of  a  lens  is  obtained  by 
s  mplc  proportion.  The  picture  on  the  screen  will  be  as  many 
times  wider  than  the  aperture  as  the  distance  from  lens  is  greater 
than  the  e.  f.  of  the  lens.  Since  for  all  purposes  the  aperture  is 
1  inch  in  width  the  formula  is  commonly  written  i 

throw  =  e.f  x  width  of  picture 
all  dimensions  must  be  the  same,  i.  e.,  in  either  feet  or  inchc- 
but  it  is  usually  simpler  to  reduce  feet  to  inches.  Therefore, 
since  we  know  the  throw  to  be  119  feet  10  (1,438  inches)  and  th- 
screen  width  to  be  16  feet  10  inches  (202  inches)  the  formul.i 
reads : 

1,438  =  e.f.  X  (202)  ' 
or  e.f.  =  1,438=  7.1  inches  equivalent  focus. 


202 


With  a  focal  length  of  7  inches  you  will  want  to  get  the  large.=  -. 
diameter  lens  available  wh'ch  will  probably  be  slightly  overs 
2  inches.  It  wont  make  any  particirar  difference  what  amperage 
you  use  since  your  problem  with  a  long  focal  length  lens  is  t  - 
gather  and  use  all  possible  light  from  your  arc. 

2.  This  question  of  yours,  we  take  it,  was  based  on  the  assump- 
tion that  your  machines  are  placed  across  the  outside  wires  of 
the  three-wire  system.  In  communities  where  the  light  com- 
panies are  careful  of  the  balancing  of  their  three-wire  systems, 
it  is  not  allowable  to  tap  each  of  the  machines  across  one  leg 
of  the  system,  that  is,  between  one  outside  wire  and  the  neutral. 

Assuming  then  that  your  machine  is  across  the  outside  wires- 
when  the  fuse  blows,  w-ith  no  other  fuse  to  replace  in  the  block, 
there  is  only  one  thing  that  could  be  done,  and  that  is  to  connct 
your  machine  across  the  110  volt  leg,  if  this  is  permissible.  Bi; 
even  here  you  may  run  up  against  additional  trouble  as  ver;. 
often  the  neutral  wire  is  not  run  into  the  projection-room,  becau- 
of  the  fear  that  the  proiecticn'sl  may  do  exacdj-  what  you  woul  '. 
be  likely  to  do  in  cases  of  emergency.    If  the  ntutral  is  not  ac- 
cessible you  are  up  against  it.    We  do  not  advise  "  metalling  ' 
the  fuse  merely  to  continue  the  show.    It  is  better  for  the  pn  - 
jectionist  to  admit  his  guilt  in  not  having  spare  fuses  on  har.i! 
than  to  run  foul  of  inspectors  by  breaking  city  ordinances. 

On  the  other  hand,  if  your  machines  were  connected  each 
across  one  leg  of  the  system  and  the  fuse  on  cne  machine  blew, 
it  would  be  a  simple  matter  to  make  emergency  connections  so 
as  to  run  both  machines  (but  not  at  the  same  time)  off  one  lee. 
The  circuits  are  unbalanced  enough  when  one  machine  a!one  i.- 
run  on  a  leg,  but  with  two  projectors  drawing  current  from  tb.c 
same  outside  wire,  and  the  neutral  the  voltage  regulation  in 
stores  and  other  theatres  that  might  also  be  taking  current  from 
Aour  service  would  be  so  poor  that  they  would  undoubtedly 
make  a  vigorous  kick. 

3.  The  shutter  should  be  placed  at  the  point  of  convergence  of 
the  light  ray  if  this  is  possible.  Sometimes  with  an  unusual 
optical  system,  the  shutter  shaft  is  not  long  enough  to  allow  this. 
In  that  event,  there  are  two  alternatives,  either  get  a  shaft  exten- 
sion from  the  maker  of  the  machine  or  set  the  shutter  at  the  best 
possible  location. 

It  may  be  that  when  the  latter  stunt  is  attempted  the  light  beam 
is  found  to  be  too  wide  for  the  width  of  shutter  blade.  This 
would  necessitate  either  a  wide  cut-off  blade  with  a  proportional 
decrease  in  light  efficiency  or  the  purchase  of  a  longer  shatt 
as  mentioned  heretofore. 


N  u  V  c  III  b  I'  r   I  ,    1  i)  I  9 


(Equipment  Service)  ^H^^ 


Perfect  Illumination 

is  secured  with  a  Westinghouse 
Motor-Generator  Set. 

Ask  your  operator  if  direct  current 
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He  wiJI  explain  to  you  how  direct 
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Westinghouse  Motion  Picture 
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D  I  R  e:  C  T  o 


Time  is  money  and  there  is  no  time  like 
the  present  for  you,  Mr.  Projectionist, 
to  test  the  DIRECTO-HOLD  ARK 
combination  for  D.  C.  It  is  in  your 
interest  that  we  urge  you  to  do  this.  You 
should  sooner  or  later,  so  Y  not  NOW? 

Your  dealer  has  them  or  can  get  them 

REMEMBER  THE  NAMES 

DIRECTO-HOLD  ARK 

THE  BEST  D.  C.  COMBINATION 
Send  for  descriptive  literature 

SPEER  CARBON  COMPANY 

ST.  MARYS,  PA. 
and 

1270  BROADWAY.  NEW  YORK  CITY 


HOLD  ARK 


Artificial  Flower  Window  Boxes 

(Fireproofed) 
FOR  THE  LOBBY  AND  THEATRE 

A  little  touch  of  color  in  and  about  the  Theatre  gives 
it  a  tone  of  rest  and  refinement;  brings  man 
in  harmony  with  true  nature 

These  boxes  are  filled  with  natural  colored  flowers 
and  vines,  making  a  very  pleasing  effect 

TAKES  AWAY  THE  BARREN;SP0TS  IN  A  LOBBY  OR  FOYER 

3  foot  Window  Boxes.  $4.50  each.    Or  any  size  you  wish 
$1.50  a  running  foot 

SCHROEDER    ARTIFICIAL  FLOWERS 
MANUFACTURERS  AND  DECORATORS 
Factory:  6023  Superior  Ave.,  CLEVELAND,  O. 


3340       (Equipment  Service) 


Don't  throw  away  money! 

You  pay  for  every  inch  of  every  carbon,  includ- 
ing the  stub  you  throw  away. 

But  a  good  part  of  every  stub  can  be  saved  by 
using  IMSCO  ADAPTERS  and  ECONOMIZERS. 

'^They  cost  little  and  save  a  lot." 

Ask  us  about  them.    Then  we'll  tell  you  also 
of  other  IMSCO  MONEY  SAVERS. 

INDEPENDENT  MOVIE  SUPPLY  CO. 


729  Seventh  Ave. 


New  York 


ATTRACTIVE  THEATRES 

ARE    MONEY  MAKERS 
MAKE  YOURS  ATTRACTIVE  BY  USING 

KON  KEM  KOLOR 

The   Brilliant,    Transparent    Colorings    That  Are 
Pleasing  to  the  Eye 
In    All  Colors 
8-oz.    $1.00  16-oz.    $1.50  32-oz.  $2.75 

Sold   by   Your  Dealer 
CONTINENTAL    DRUG    AND    CHEMICAL  WORKS 
107  Broadway,  Brooklyn,  N.  Y. 

Manufacturers  of  Velvet  Film  Cement,  Atlas  De- 
veloper,   Frosting    and    Photographic  Chemicals 


AGENCIES  WANTED 

for  Bioscope  Machines  and  Ac- 
cessones,  Carbons,  Slides,  Elec- 
tric Generating  Sets,  etc. 

E.  H.  DuCASSE 

^^erchant  and  ^M^anufaclurer's  Agent 
One  of  India's  Leading  Film  Importers 

BANK  REFERENCES  EXCHANGED 
19,  CHOWRINGHEE,  CALCUTTA 


Motion    Picture  News 
Pitted  Condensers ;  Mazda  Projection 

C.  W.  Carstanphen  asks : 

1- — How  can  back  condensers  be  kept  from  pining  when  using 
"Silver  Tip"  lowers? 

2.  —  Give  me  a  good  formula  for  cement. 

3.  —  Have  you  any  data  on  Mazda  Projection? 
Answkrs  : 

1.  —  As  far  as  we  know,  there  is  no  way  to  keep  the  rear  lens 
from  ^becoming  pitted  by  particles  of  the  coating  from  "Silver 
Tips."  Carbon  makers  claim  that  tests  of  pitted  condensers  show 
that  the  pits  have  practically  no  effect  on  the  efficiency  of  the 
optical  train.  Be  that  as  it  may,  there  is  a  way  to  keep  the  pitting 
down  lo  a  minimum  and  that  is  to  clean  the  condenser  surfaces 
after  each  show  with  a  solution  of  acetic  acid  or  just  plain  vine- 
gar. This  acid  has  the  effect  of  eating  off  the  tiny  particles  of 
the  coaling  before  the  heat  has  driven  them  into  the  glass. 

2.  —  A  good  formula  for  cement  is :  Equal  parts  of  Collodion, 
Sulphuric  Ether,  Amyl  Acetate,  Aceytic  Ether. 

Why  bother  and  fuss  with  a  home  made  mixture  when  cement 
of  an  equal  grade  if  not  better  can  be  purchased  at  any  supply 
house.  The  success  of  the  home  made  cement  depends  on  your 
care  in  rnixing  the  various  ingredients  and  the  truthfulness  of 
the  chemists  scales  in  measuring  them  out.  In  cost,  as  well,  wc 
doubt  if  the  commercial  product  can  be  duplicated  by  any  "home 
made  brew."  However,  we  are  giving  you  the  secret  prescription 
that  has  made  others  happy.    Try  it  and  see  what  luck  you  have. 

3.  —  During  the  last  six  months  there  has  been  considerable 
matter  in  this  department  on  the  subject  of  Mazda  projection. 
It  is  too  big  a  subject  and  contains  too  many  "its"  and  "  buts  " 
to  discuss  in  detail  here.  Send  in  questions  on  Mazda  Projection 
and  they  will  be  answered  to  the  fullness  of  present  knowledge. 
Or  if  you  want  to  know  if  the  incandescent  lamp  is  suited  to  your 
theatre,  give  us  all  the  necessary  details  and  wc  will  give  ycu 
our  opinion  either  in  these  columns  or  by  personal  letter. 


Axial  Chromatic  Aberration 

C.  G.  P.  asks  "  Explain  Chromat'c  Aberration."  There  are 
really  two  kinds  of  chromatic  aberration,  axial  and  oblique.  Axial 
chromatic  aberration  is  the  one  usually  encountered  in  projection 
work. 

If  a  ray  of  pure  light  such  as  A  B  strikes  the  lens  as  at  B, 
the  glass  acts  to  a  certain  degree  like  a  prism  and  breaks  up 
the  ray  into  the  primary  colors,  red,  orange,  yellow,  green, 
blue  indigo  and  violet. 

Each  of  these  elements  has  a  different  wave  length,  red  being 
longest  and  violet  shortest.  Red,  therefore,  i's  brought  to  a  tocus 
farthest  from  the  lens  as  at  the  point  C.  The  remaining  com- 
ponents arrange  themselves  along  the  axis  according  to  their 
wave  lengths. 

The  amount  of  axial  chromatic  aberration  depends  on  the 
dispersion  of  the  glass  and  the  focal  length  of  the  lens.  By 
combining  glasses  of  certain  refractive  indices  and  dispersions 
axial  chromatic  aberration  is  reduced  to  a  minimum. 

But  sometimes  when  all  the  colors  are  brought  to  the  same 
focusing  point,  the  separate  colors  may  have  different  equivalent 
focuses.  This  means  that  each  color  may  give  a  different  sized 
image  which  produces  the  color  fringe.  This  is  known  as  oblique 
chromatic  aberration. 


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62  West  4^h  Str««t 


AMERICAN  PHOTO  PLAYER  CO. 


New  York  City 


November  i ,  i  9  i  9 


(Equipment  Service)  3341 


for  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 


We  aroused  high  expectations  for  the 
Perfected  Automaticket  Register,  but 
the  hundreds  of  endorsements  we  have 
received  on  it  is  proof  that  every  claim 
and  promise  made  for  it  has  been  ful- 
filled. 

The  Perfected  Automaticket  Register 
sells  tickets  faster  and  gives  an  infallible 
record  of  every  ticket  sold. 

Send  for  literature  giving  important 
box  office  information  you  should  know. 


EASTMAN 
FILM 

is  so  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 

Identifiable  by  the  words  "  Eastman"  and 
"Kodak"  on  the  film  margin 

EASTMAN  KODAK  COMPANY 

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AND  CASH 

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THE  ONLY 
SCREW  HOLES 
IN  THE  WORLD 


You  driT«  the  ccrcw  bole*  with  •  banuncr  b  moy 
matenal. 

The  tcrcw  holes  are  made  lor  wood  »cr«w»  or 
I^H  nwchiBe  tcrews  to  fit  all  uses  of  tctew*.    The  head 

S  b  removed  aod  you  leave  a  p«iiBaa«Bt  to-cw  bole 

The  Stine  Screw  Holes  Co. 


Once  a  Scrav 
Hole,  Always 
a  Saew  Hole 


ManutB«<ur«r« 
WATCHBORVrCOHN..  U.  1.  A. 


Tke  Biggest 
Little  Thing 
in  the  World 


Some  of  the  Reasons  Why  Screw  Holes  WUI  Be  Bought  aod  U»ed  and  Not  Become 
Dead  Stock  for  Anyone 


.  b«  used  without  duna(e  to  rcceivinf 


y^Thty  ate  lude  of  brsss  and  wHl  not  ntit  mitt 
atmospheric  or  moiatore  conditions. 

4 —  ECONOMY— They  save  more  time  vshie  than  tb« 
hole  a  cost. 

5 —  You  get  them  for  nothinf  sad  are  paid  for  osiiig 
them  when  you  count  tiroe  saved. 

6—  Screw  holes  have  t»c«n  needed  ever  since  tfa«  first 
screw  WIS  used. 

} — Special  lools  arc  NOT  needed  In  nsi(i|  them  in  any 
roaicrul. 

fr— They  can  be  used  in  any  place  a  screw  can  be  used. 
9— by  uainf  screw  holes,  screws  can  be  used  in  many 

placca,  and  in  many  materials  *hcTC  it  is  impos* 

sible  10  use  ktcws  without  them. 
,0— These  arc  the  only  ready>fflade  screw  boles  in  the 

world. 

It — No  special  screws  are  needed.  These  screw  holes 
^1  any  wood  ictew  or  machine  screw  now  in  stock. 
13 — Tbey  make  the  neatest  possible  job  in  any  matenaL 
I] — Every  iiore  where  screwa  arc  sold  must  can7 
them  1^  aioclc.  because  the  line  of  acrcws  is  not 
complefr  without  screw  boles  tor  tbem. 
Every  khop  and  factory  where  screws  are  used 
mutt  aJ«o  have  these  screw  holes  to  fit  the  screws, 
t^— They  arc  endorsed  by  all  dealers  in  screws  asd  by 


16—  Screw  holes  are  entirely  new  and  the  world  sai>- 
ply  b  yet  to  be  furnished. 

17—  This  is  a  profretaive  Old  World  of  oors.'and  every 
active  person  m  it  muai  adopt  all  improved  methods, 
and  all  new  articles  thai  wiU  help  him  keep  in  the 
front  line  of  progress. 

i»— Be  among  the  first  to  stock  up  In  screw  bete*  U 
you  are  a  dealer  la  screw*. 


;  them. 

lo— In  spite  of  the  high  coat  of  brasa,  acr^w  botes  arc 
yet  cheap. 

91— We  art  letting  the  world  know  that  screw  holes 
can  now  be  secored.  by  means  of  eaicnaive  ad- 
vertising in  all  the  principal  Trade  Journals  that 
have  the  largest  drculaHon  among  dealers  in  screws 
as  well  as  users  of  screws. 


before  you  have  tbem  in  stock.  BE  A  LIVE  WIRE, 
t}— They  make  everlasting  boles  in  any  material 
>4 — They  mean  'Plug -No- More"  screw  holes. 
■^Thcy  are  the  result  of  Necessity  being  The  Mother 

of  Ii^vention. 

j6— Anyone  who  can  drive  a  nail  can  use  screw  holea. 
rj — Send  (or  a  sampla  and  convince  yourself, 
at— Uechanica  who  see  them  say.  "What  do  you  think 
of  that?" 


all  I 


I  of  I 


Each  ol  these  reasons  are  enough  to  sell  Sckcw  Holes.  There  are  many  other  reasons. 
Wriie  at  once  for  our  handsome  Coler  Card  showing  screw  holes  in  various  materials  which  will  be 
sent  on  request,  together  with  samples  and  price  list. 


FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


3342      (Equipment  Service) 


Motion   Picture  News 


Mazda  Cracks  Condensers 

AI.  C.  S.,  No.  1050: 

Why  do  condensers  crack  with  a  Powers  Excelilc  Laniphouse? 
I  am  unable  to  move  bulb  any  further  back. 

When  bulb  is  set  to  extreme  and  lamp-house  is  back  as  far 
as  possible,  how  can  I  reduce  size  of  spot  on  aperture  plate? 
Reply : 

The  absence  of  condenser  breakage  has  been  used  as  one  of 
the  argumicnts  for  the  Mazda  Lamp.  But  here  you  come  alonp; 
and  tell  us  of  a  case  of  persistent  breakage  using  the  incan- 
descent bulb. 

Ordinarily  the  heat  from  the  Mazda  lamp  is  not  great  enough 
to  crack  the  condenser  lens  unless  as  it  probable  in  jour  case 
there  is  a  draught  of  air  blowing  on  the  glass.  Poor  ventilation 
or  clogged  vent  tubes  might  also  cause  the  trouble.  Also,  ex- 
amine the  condenser  mounts  to  be  sure  that  the  lenses  fit  looseh 
and  evenly  at  all  points  of  contact.  It  is  seldom  that  the  Power's 
condensers  moiuits  have  caused  breakage  bat  in  your  case  the 
mounts  may  need  attention. 

Although  we  have  given  you  all  the  possible  causes  we  feel 
quite  certain  that  the  trouble  is  in  the'  sudden  cooling  of  the 
condensers  by  blasts  of  air. 

There  are  two  ways  to  reduce  the  size  of  spot  on  aperture 
plate:  by  getting  longer  lamp-house  rods  from  the  manufacturers 
or  by  changing  your  condenser  combination. 

Send  us  the  data  describing  your  installation  that  is,  the  e.  f. 
of  your  objective,  present  distance  from  condenser  to  aperture 
plate,  size  of  condensers,  length  of  throw  and  size  of  picture. 
We  will  take  the  figures  you  send  in  and  make  suggestions  that 
will  better  your  projection.  It  is  impossible  to  do  so  without 
knowing  more  about  it. 


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You  Need  Instruments 

.\fter  carefully  describing  certain  trouble  he  has  been  having 
with  the  electrical  circuits  in  his  projection  room,  a  reader  ends 
his  letter  with  this  sentence,  "  There  isn't  an  ammeter  or  volt- 
meter in  the  whole  town." 

It  is  impossible  for  a  man  working  under  such  conditions,  i.  c, 
with  no  instruments  to  guide  him,  to  produce  a  uniform  show 
day  after  day.  This  fact  has  been  emphasized  before  in  these 
columns  and  we  take  this  occasion  to  mention  the  fact  again. 

How  many  automobiles,  for  example,  decs  one  find  today  on 
which  instruments  for  several  purposes  have  not  been  installed? 


Thuy  have  not  been  placed  there  to  ornament  the  cowl  or  dash, 
but  because  experience  has  proved  them  necessary.  Thy  do  not 
make  the  engine  run  better,  but  they  do  indicate  when  the  ma- 
chine is  running  correctly,  or  conversely,  when  something  is 
beginning  to  go  wrong. 

Thci  same  reasons  hold  with  instruments  in  the  projection 
room.  W  hen  machines  are  running  as  sweetly  as  ever  in  their 
life  and  the  screen  shows  a  picture  that  is  worth  a  million  dollars 
to  the  box-ofiice,  the  projectionist  never  thinks  of  an  instrument. 

P>ut  a  day  or  two  later,  when  the  screen  begins  to  grow  dull, 
when  carbons  positively  refuse  to  burn  as  their  makers  intended 
they  should,  when  the  motor  generator  set  regulates  like  a  model 
of  1899,  THEN  is  the  time  when  the  instruments  are  sorely 
needed. 

Every  projection  room,  no  matter  how  small,  nor  how  many 
projectors  it  contains,  should  have  an  ammeter  and  voltmeter. 
If  they  were  not  purchased  when  the  machines  were  ordered  they 
should  be  bought  now.  In  times  of  trouble  there  are  no  two 
devices  that  will  be  of  more  direct  aid  to  the  projectionist  than 
two  little  meters  such  as  those  illustrated.  They  are  of  value  in 
locating  faults,  grounds,  and  similar  troubles;  by  their  aid  a 
man  can  eliminate  certain  possible  sources  of  trouble  and  thus 
arrive  at  the  real  source  so  much  sooner. 

.Ammeters  and  voltmeters  can  be  purchased  for  as  low  as  $10 
{Coniinucd  on  next  t^ge) 


TYPHOONS  nOOL«  VENTILATE 

I     TYPHOON  FAN  COMPANY      W  %V;Vr«ahT[a"'  W  281  LEXINGTON  AVE,,  HEW  YORK 


You  need  Bartola  music  in  yoiu-  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTCLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  IlL  Factory,  Oshkosh,  Wis. 


FILM    DEVELOPING  CORPORATION 

Phone:  Union  4800.  4801,4802 

LABORATORIES 

216-222  WEEHAWKEN  ST.  WEST  HOBOKEN.  N.J. 

HARRY  HOUDINI,  Pre..  ALFRED  DAVIdSON,  Sec.  &  Trea..  THEO.  W.  HARDEEN,  Vice-Pre.. 


November  i ,  i  p  i  p 


(Equipment  Service)  3343 


10  $15.  With  decent  care  instruments  of  this  type  will  last  for  a 
considerable  lime. 

If  two  meters  of  this  type  arc  secured  it  is  advisable  to  connect 
ihem  permanently  into  the  machine  circuit.  In  case  but  one  set 
is  provided  for  the  two  machines  a  double  throw  switch  can  be 
arranged  to  comiect  the  instruments  to  either  projector. 

But  besides  connecting  them  into  the  machine  circuits,  some 
arrangement  should  be  made  so  that  when  it  is  desired  to  test 
out  circuits  the  meters  may  be  disconnected  from  the  machines 
and  connected  to  flexible  wire  leads. 

Ammeters  and  voltmeters  are  mighty  important  pieces  of 
projection  room  equipment.     When  everything  is  serene  your 


manager  may  not  believe  >ou  need  them,  but  when  you  have 
trouble  in  your  room,  take  the  opportunity  to  tell  him  how  much 
<|uickcr,  and  oftentimes  cheaper,  you  could  find  the  trouble  and 
fix  it  if  you  only  had  a  pair  of  these  small  measuring  instruments. 


Formulae  for  Reversing  Negatives 

C  A.  S.  writes : 

I  understand  that  some  time  ago  you  published  a  formula  for 
making  positive  from  a  negative  film.  Would  you  furnish  me 
with  this  formula?  If  there  is  any  cost  to  obtaining  same  would 
gladly  pay  for  it. 

A  formula  is  herebj-  given  which  will  do  the  trick  together 
with  working  instructions. 

In  exposing  negatives  to  be  subsequently  reversed  more  ex- 
posure time  must  be  given  to  avoid  extreme  contrasts  in  the 
finished  positive.  With  process  here  given  half  a  point  more  time 
should  be  allowed.  This,  if  normal  exposures  w'ere  f.  11,  place 
the  diaphragm  indicator  midway  between  f.  8  and  f.  11. 

The  formulae  for  the  ensuing  operations  are  given  in  small 
<iuantities  as  tests  should  be  made  on  short  lengths  of  film  until 
you  have  gotten  the  process  working  satisfactorily. 

FIRST  DEVELOPER 

Solution  No.  1 

Hydrokinone    }/2  oz. 

Potass.  Metabisulphite    yi  oz. 

Water    20  oz. 


Gold  Fibre  Screens 


The  crowning  triumph  of  constructive  excellence 
and    maximum    clear,    soft-toned  reproduction 
The  cardinal  essential  in  attaining 
the  full  charm  of  ideal  projection 
Distributors  from  Coast  to  Coast      Samples  and  information  upon  request 

MINUSA  CINE  SCREENlO. 

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FILM 

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DEALERS  WILL  DO  WELL  to  look  this  over,  as  many  inquiries  are 
coming  from  YOUR  OWN  CUSTOMERS. 

PROJECT-A-LITES  are  adapted  to  either  Alternating  or  Direct. 
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WE  GUARANTEE  all  our  products  to  be  free  from  mechanical  or 
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Manufactured  only  by 

Rutledge  &  Company 

35  S.  Dearborn  St.  CHICAGO 


NEW  DISSOLVE 
for  Spotlight-Effects. 

Up-to-date  cameramen 
are  using  now  our  new 
Round  Closing  Dissolving 
and  Vignetting  Device  with 
Amber  Celluloid  Blades. 
They  know  why.  How 
about  you? 

For  information  apply  to  your 
dealer  or  write  u«.  A  postal 
wilt  do. 

C.  p.  GOERZ 
American  Optical  Company 

317J  East  34th  Street 
NEW  YORK  CITY 


3344         (Equipment  Service) 


Motion   Picture  News 


MOTION  PICTURE 
MACHINIIS 

OPERA   CHAIRS,  SCREENS, 

POSTER  FRAMES  and 
"Everything  for  the 

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Sent  on  request. 

ERKER  BROS.  OPTICAL  CO. 

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(Continued  front  preceding  page) 
Solution  No.  2 

Caustic  Potash   1  oz. 

Water   20  oz. 

Use  equal  parts  of  solutions  1  and  2. 
Wash  for  one  minute  in  running  water. 
Immerse  in  a  10  per  cent,  solution  of 
Ammonium  Persulphate  for  one  minute. 

Having  developed  the  film  to  good  dens- 
ity, which  does  not  take  long  in  this 
solution,  wash  the  film  for  a  minute  in 
running  water  and  then  place  in  a  10  per 
cent,  solution  of  Ammonium  Persulphate 
(in  water)  for  a  period  of  one  minute. 
The  film  is  again  washed  for  a  minute  in 
running  water  and  will  be  ready  for  re- 
versal. 

Reversal  and  all  operations  following 
must  not  be  done  in  the  dark  room,  but 
with  the  lights  on,  or  in  a  daylight  room 
preferably. 

REVERSAL    OF    IMAGE    (IN  DAY- 
LIGHT) 

Solution  A 

Potass.  Permanganate   36  grains 

Water    20  oz. 

Solution  B 

Sulphuric  Acid   160  drops 

Water    20  oz. 

Use  equal  parts  of  Solutions  A  and  B. 

Place  the  film  in  this  and  let  it  remain 
until  the  images  have  entirely  disappeared, 
which  can  be  told  by  looking  at  the  back 
or  celluloid  side  of  the  film  and  noting 
when  all  the  black  has  gone. 

Now  the  film  must  be  redeveloped  in  a 
solution  compounded  as  follows : 

Redeveloper 

Sulphite  of  Soda   14  oz. 

Water    10  oz. 

Amidol  (or  Metol)   30  grains 

Potass.  Bromide  (5  per  cent, 

solution)    V/4  oz. 

Fix  in  20  per  cent.  Hypo  solution  and 
wash  well. 

The  film  is  now  redeveloped  until  good 
density  is  attained,  which  should  not  take 
long,  allowance  being  made  for  the  usual 
slight  loss  of  density  in  fixing,  and  washed 
for  about  two  minutes. 

Now  fix  the  film  in  a  solution  of  4  oz 
of  Hypo  to  20  oz.  of  water  or  in  other 
words  a  20  per  cent.  Hypo  solution.  After 
the  film  has  had  a  good  washing  such  as  is 
always  given  after  fixing,  it  may  be  dried 
and  is  ready  to  be  viewed.  As  with  all 
reversed  negatives  the  edges  or  sprocket 
holes  will  now  be  black  instead  of  clear 
as  in  regular  positive  prints. 

Reversed  negatives  cannot  be  expected  to 
equal  a  good  positive  print,  and  most  ex- 
amples of  such  work  show  the  whites 
badly  veiled  over.  With  sufficient  practice 
the  formulae  here  given  will,  however,  give 
reasonably  clear  highlights  and  yields  posi- 
tive of  good  projecting  quality. 


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3345 


The  Complete  Plan  Book 


i'liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


"  Bullin  the  Bullsheviki  " 

(Elf  and  Eff  Comedy-Four  Reels) 

THE  first  requisite  in  a  comedy  is  an  idea.  And  when-  it  is 
found  it  should  be  satirized  or  burlesriued  in  as  huinorous 
way  as  possible.  "  Bullin  the  Bullsheviki  "  falls  far  short  of  the 
mark  despite  the  sincerity  back  of  the  effort.  Frank  P.  Donovan 
has  striven  to  follow  Carlyle's  advice  —  "To  countenance  with 
Seriousness  ridiculous  Propositions  Engenders  danger  —  Better 
method  is  Laugh  it  out  of  existence" — One  cannot,  however, 
laugh  this  Russian  Proposition  out  of  existence  insofar  as  it  is 
visualized  here. 

There  is  nothing  funny  about  Leninc  and  Trotsky.  Editorials, 
cartoons,  and  other  departments  of  the  press  have  been  used  in 
concentrated  propaganda  to  ridicule  them  into  oblivion.  And  the 
press  has  failed.  You  can't  laugh  anything  out  of  existence  when 
■you  can't  find  anything  to  laugh  at.  In  fact  it  appears  that  the 
Russian  twins  are  laughing  at  other  nations'  attempts  to  laugh 
them  out  of  existence. 

So  Mr.  Donovan  does  not  hit  the  mark  with  Carlyle's  philos- 
ophy and  he  falls  short  even  with  the  advice  left  out  of  considera- 
tion. Dressing  a  mob  in  Russian  costumes  and  sending  it  helter- 
skelter  in  all  directions  is  not  productive  of  laughter.  There  is 
no  comical  character  drawing  discernible,  nor  any  humorous 
foundation  for  the  antics  of  the  ensemble.  The  man  who  im- 
personates Trotsky  cuts  a  sorry  figure  as  a  comedian.  He  orates 
and  orates  and  orates.  And  Marguerite  Clayton,  as  the  girl,  who 
eventually  kills  the  Russian  clown  (he  may  go  down  in  history  as 
a  sage)  runs  a  poor  second  to  Louise  Fazenda  as  a  mirth  pro- 
voker. 

Even  if  the  idea  to  laugh  'em  out  of  existence  was  concci\ed 
for  its  full  humorous  value  it  is  doubtful  if  it  could  '  get  over,' 
Because  the  proposition  is  too  remote,  too  far  away.  And  a 
local  application  CANNOT  hope  to  reach  the  wound  and  heal  it. 
"  Bullin  the  Bullsheviki "  carries  a  humorous  title.  That  about 
lets  it  out.  Decrepit  horses,  fake  whiskers,  trick  cannon,  and 
other  devices  are  too  antiquated  in  this  day  of  ideas.  Mr.  Dona- 
van  deserves  praise  for  being  a  disciple  of  Carlyle.  He  is 
sincere  at  least.  Joe  Farnham's  titles  are  the  redeeming  features. 
And  even  they  smack  too  much  of  Broadway,  if  the  film  is  to  be 
sent  out  in  the  hinterland.— L^{/i?£-VC£  REID. 


"The  Stream  Of  Life  " 


II  m 


for 


"The  Trail  Of  The  Octopus" 

(In  Fifteen  two  reel  episodas  starring  Ben  Wilson  and  Neva 
Gerber  Released  by  Hallmark  exchanges) 

li  the  first  six  episodes  can  be  accepted  as  anj'  criterion  this 
can  be  branded  a  corking  good  serial.  In  other  words  it  pos- 
sesses the  mystery  element  and  the  "  bring-'em-back "  punch  at 
the  end  of  each  episode. 

Not  that  this  is  one  of  the  greatest  serials  ever  made,  but 
if  your  audience  likes  serials  you  can  bank  on  this  one  pleasing 
them  greatly  and  you  can  assuredly  count  on  them  coming  back 
for  more. 

Of  course  there  is  a  disappearance  now  and  then  and  evidences 
of  crime  and  stealth  and  also  many  fights.  But  these  are  all 
extremely  essential  in  a  serial  and  impart  the  necessary  melo- 
dramatic thrills. 

The  plot  is  a  good  one  and  the  "  chase  "  factor  is  ushered  in 
from  the  desire  of  two  groups  to  possess  themselves  of  every 
one  of  the  daggers  necessary  to  open  a  certain  treasure  vault. 
And  the  chase  is  international  as  at  the  end  of  the  sixth  episode 
the  leading  characters  are  on  a  steamship  bound  for  China. 

Ben  Wilson  shines  effectively  as  the  master  criminologist  and 
Neva  Gerber  is  a  pretty  and  active  heroine. 

If  you  need  a  serial  you  can  bank  on  "  The  Trail  Of  The 
Octopus"  being  a  safe  and  sane  bet. —  TOM  HAMLIN. 


(^Seven-Reel  production  of  Plimpton  Epic  Pictures  Inc 
Plymouth  Film  Corporation) 

HERE  we  have  a  prcaclimcnt  in  about  seven  thousand  feet  and 
the  theme  is  applied  Christianity. 
It  portrays  the  career  of  a  child  until  his  death  at  three  score 
years  and  ten.  'I'he  title  is  carried  out  as  "  The  Stream  Of  Life  " 
from  the  fact  that  every  little  while  a  flash  is  given  of  a  babbling 
brook,  or  a  larger  stream,  and  then  a  roaring  torrent,  tci  the 
linalc  of  a  placid  lake. 

The  boy  is  born  on  a  farm  with  a  Christian  father  and  mother 
and  a  nice  old  grandfather.  Blessings  are  said  at  every  meal 
and  the  family  bible  reading  and  evening  prayers  are  never 
neglected.  The  yearning  to  visit  the  large  city  is  upon  him  in 
his  youth  and  he  goes  with  the  blessings  of  his  folks. 

Becoming  a  successful  business  man  and  finally  the  possessor 
of  a  charming  wife  he  is  apparently  very  happy.  When  his  old 
mother  visits  him  she  realizes  that  he  has  neglected  many  of  his 
early  religious  habits.  But  when  he  loses  his  little  child  he 
almost  becomes'  an  infidel. 

It  is  then  that  the  wife  enters  a  small  church  prayer  meeting 
and  becomes  converted.  After  a  long  siege  she  finally  wins  him 
back  to  the  church  also.  Through  these  good  influences  he 
sacrifices  his  entire  fortune  to  repay  the  depositors  in  his  bank 
who  stood  to  lose  their  life  savings  through  the  radical  speculat- 
ing of  one  member  of  the  board  of  directors. 

The  old  couple  then  retire  to  the  country  and  find  contentment. 
He  passes  away  at  a  ripe  old  age  several  years  after  the  wife 
had  preceded  him. 

The  excellent  direction  and  exceptional  photography  are  handi- 
capped by  the  fact  that  the  picture  naturally  drags.  For  there 
is  not  a  fight,  an  eternal  triangle,  a  murder  or  a  mystery  in  it. 
It  is  just  a  narrative  and  a  preachment  and  commercially  it  will 
have  no  appeal  to  the  regular  motion  picture  fans.  However  it 
is  a  wholesome  picture  and  an  ideal  production  to  show  on  Sun- 
days where  no  Sunday  shows  are  permitted.  For  it  preaches  the 
gospel  and  if  properly  exploited  among  the  church  people  would 
draw  many  new  faces  into  the  theatre, —  at  least  once. 

It  brought  back  memories  to  the  reviewer  of  the  days  when 
he  warbled  in  a  little  Methodist  church  choir. 

So  if  an  exhibitor  books  this  picture  he  should  use  the  church 
lists  and  also  improve  the  presentation  by  securing  a  choir  leader 
to  lead  the  audience  in  community  singing. 

However  as  a  regular  picture  this  one  will  not  register. — 
TOM  HAMLIN. 


^  ^  ^  ^  ^ 

tf^ 

w.tD  w  w  w  w  w  w 

To  YOUR 
BOX 
OFFICE ! 

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3346 


Motion    Picture  News 


"POOR  RELATIONS" 

(ROBERTSON-COLE) 


Carries  a  Few  Entertaining  Moments 

THERE  is  a  human  quality  about  this  homespun  tale  of  "plain 
folks  "  which  will  carry  it  by  as  a  fairly  satisfying  enter- 
tainment regardless  of  its  limited  dramatic  appeal.  King 
Vidor,  the  sponsor  of  the  piece,  is  keen  for  bringing  out  the 
frailties  of  the  human  family  that  would  go  by  unnoticed  with 
the  majority  of  directors.  He  makes  an  eflfcctive  plea  for  one's 
country  relatives,  that  they  are  closer  to  humanity  than  their  city 
cousins,  and  that  their  simplicitj'  and  sincerity  are  virtues  which 
make  them  far  more  genuine  than  the  residents  of  congested 
communities. 

The  story  offers  an  unusually  simple  theme  which  docs  not 
contain  a  single  dramatic  situation  or  climax.  It  exudes  senti- 
ment and  heart  interest,  and  naturally,  a  wealth  of  local  color. 
Of  action  and  suspense  it  has  none;  but  it  does  have  considerable 
character  drawing.  And  a  l?sson ;  don't  forget  that.  What  it 
loses  in  situation  and  climax  is  more  than  made  up  in  the  home- 
spun ciuality  of  the  theme,  and  the  lifelike  attitudes  struck  off  by 
the  director  and  the  players. 

This  picture  will  not  offer  you  any  moving  moments.  It  is  ex- 
ceedingly quiet.  Yet  it  is  true  to  life  and  its  homely  sketches 
and  humorous  touches  should  please  those  who  do  not  ask  for  a 
great  deal.  The  piece  is  well  interpreted  by  Florence  Vidor  and 
a  good  supporting  cast.  .  Length,  5  reels. —  LAURENCE  REID. 
THE  CAST 

Dorothy  Perkins   Florence  Vidor 

Ma  Perkins   .-..Lillian  Leighton 

Pa  Perkins  William  Du  \  aull 

Henry  Hubbard   Roscoe  Kares 

Daisy  Perkins   ZaZu  Pitts 

^Fonte  Rhodes   Charles  Meredith 

l>y  King  \'idor. 
Directed  bv  King  Vidor. 

PRESS  NOTICE-STORY 

■  Poor  Relations,"  a  Robertson-Cole  production  starring  Florence  Vidor, 

will  be  the  attraction  at  the    Theatre,  on    of  week. 

This  is  a  story  which  capitalizes  the  homespun  people  of  the  country. 
Honesty  and  sincerity  are  their  virtues  and  which  make  them  appreciated 
after  one  has  grown  accustomed  to  the  artificial  life  of  society.  King 
Vidor,  who  wrote  and  staged  this  photoplay,  has  brought  out  admirably  that 
one  need  not  scoff  at  his  poor  relations  despite  their  lack  of  refinement 
and  breeding.    Their  hearts  are  always  in  the  right  place. 

Florence  Vidor  is  an  ideal  selection  for  the  young  wife  who  teaches 
her  aristocratic  husband  how  to  choose  the  gold  from  the  dross.  As 
Dorothy  Perkins,  one  would  not  pick  her  as  an  unsophisticated  country 
girl.  She  is  gifted  with  an  adaptability  for  the  ways  of  soc'etj  and  possess- 
ing a  talent  for  drawing,  it  isn't  long  before  her  ambition  drives  her  to  the 
city  and  into  an  architect's  office  where  she  meets  unbounded  success. 
And  after  a  short  courtship  she  marries  Monte  Rhodes,  who  prides  himself 
on  his  family  tree.  Dorothy's  country  relatives  come  to  visit  her  and  their 
homespun  ways  are  a  shock  to  her  husband.  So  much  so,  that  he  upbraids 
her  for  being  quite  common. 

Naturally  she  returns  home  where  she  is  sure  of  a  grand  welcome.  The 
simple  customs  of  her  own  people  bring  solace  to  her  troubled  mind.  .\nd 
her  absence  makes  Monte  appreciate  her  virtues  and  those  of  her  poor 
relations.  The  result  is  he  seeks  forgiveness  and  things  are  as  they 
should  be.  The  play  abounds  in  local  color  and  atmosphere  and  the  moral 
is  strongly  established.    An  excellent  cast  supports  Miss  Vidor. 

CATCH  LINES 

Suppose  you  were  from  the  country  and  you  married  into  society  and 
all  your  poor  relations  called  and  presented  themselves  in  their  home- 
spun mannerisms.  Would  you  be  embarrassed?.  See  how  Florence  Vidor 
conducts  herself  in  "  Poor  Relations." 

A  picture  of  homely  people  —  a  picture  of  poor  relations  who  are  not 
gifted  in  deportment  but  whose  hearts  are  simple  and  charitable.  They 
don't  measure  up  against  their  city  cousins  in  refinement  but  you  will  like 
them  better  when  you  look  into  their  hearts. 

He  ate  with  his  knife  and  wore  his  hat  in  the  house.  And  he  gave 
cheap  perfume  to  the  giri  of  his  heart.  The  city  people  scoffed  at  him 
but  his  honesty  showed  them  up  in  all  their  hypocrisy.  See  "  Poor  Rela- 
tions." 

PROGRAM  READER 

A  picture  very  close  to  tlie  heart  will  appear  at  this  theatre  shortly. 
It  is  entitled  "  Poor  Relations  "  and  stars  charming  Florence  Vidor.  Now. 
every  one  is  blessed  with  poor  relations  and  occasionally  one  is  ashamed 
of  them.  Dorothy  Perkins  had  plenty  of  poor  relations  and  they  were 
always  welcome  at  her  house  no  matter  whether  they  w-ere  dressed  in 
their  homespun  clothes  and  didn't  have  the  least  conception  of  table  man- 
ners. If  she  was  embarrassed  she  didn't  show  it.  but  her  husband  upbraided 
her  for  having  poor  relations.  However,  her  people  were  honest  above  every- 
thing.    Life  wasn't  a  sham  to  them. 

Her  husband  didn't  have  any  poor  relations.  He  would  have  been 
more  charitable  otherwise.  What  happened?  You  must  find  out  for  your- 
self when  the  picture  is  shown.  Rest  assured  it  is  a  picture  of  genuine 
men  and  w'omen  and  some  who  are  not  so  genuine.  You  will  see  life 
revealed  with  admirable  simplicity. 

SUGGESTIONS 

Since  you  have  no  outstanding  situations  to  play  upon  here  it  would  be 
best  to  concentrate  upon  the  theme  and  outline  it  in  brief  arguments.  Be 
sure  to  emiihasizp  that  it  is  a  story  of  the  heart  —  a  simple  story  of  a 
simple  people.  Bring  out  the  value  of  the  title  in  all  your  advertising 
and  lay  stress  upon  the  simplicity  of  the  theme.     Play   up  the  fact  that 

{Continued  on  page  3351) 


"THE  MOONSHINE  TRAIL" 

(BLACKTON-PATHEj 

Will  Entertain  in  Many  Localities 

WHILE  this  picture  in  the  beginning  is  set  among  the  moon- 
shiners in  the  mountains  of  eastern  Kentucky  it  quickly 
changes  to  New  York  City  where  the  mother  and  daugh- 
ter arrive  after  the  husband  and  two  brothers  are  killed  by 
revenue  officers.  From  then  on  it  looks  like  prohibition  propa- 
ganda, -showing  the  youthful  hero  with  the  hereditary  taint  of 
strong  drink.    Some  beautiful  scenery  is  shown  in  the  mountains. 

The  heroine  is  so  strongly  against  I'quor,  owing  to  her  own  sad 
experience  in  losing  her  father  and  brothers,  that  she  returns 
the  youth's  engagement  ring.  When  the  arch-plotter,  who  is  the 
employer  of  the  hero  and  heroine,  finally  becomes  remorseful 
through  the  death  of  his  beloved  daughter  who  "  has  the  mind  of 
a  child,"  he  ceases  his  villainy.  The  "  shadow  "  is  an  old  drunk- 
ard, who  proves  to  be  the  father  of  the  hero,  and  the  old  man 
shoots  himself. 

This  is  the  story  in  a  nutshell.  Many  attempts  have  been  made 
to  inject  the  real  human  element  and  a  little  comedy  to  afford 
relief  here  and  there  and  the  director  succeeded  in  several  places. 
The  film  as  a  whole  seems  to  have  been  produced  in  a  former 
period,  as  the  style  of  handling  it  appears  to  have  been  in  vogue 
a  few  years  back.  An  average  picture  that  will  register  quite 
strangly  in  some  districts  and  very  weakly  in  others.  -  Length,  6 
reels;  released,  October  19.— TOM  HAMLIN. 

THE  CAST 

Cynthia   Sylvia  Breamer 

I'hillip  Ashford  Robert  Gordon 

Mrs.  Ashford   Julia  Swayne  Gordon 

The  Shadow   Vandyke  Brooke 

Cynthia's  Mother   Margaret  Barry 

Cynthia's  Father   Robert  Milasch 

Her  Brothers,  Slim  Rube  and  Jay  Strong  

Roger  Hampton   Louis  Dean 

Hampton's  Secretary   Leo  Delaney 

Eddie  Cassidy  Eddie  Dunn 

Lefty  Jones   Gus  Alexander 

Maggie  Jones  Fannie  Rice 

Bill  Jones   Frank  Hilton 

Chubbie  Jones   Charles  Blackton 

Katies  Jones   Violet  Blackton 

Story  by  J.  Stuart  Blackton  and  Stanley  Olmstead. 
Directed  by  J.   Stuart  Blackton. 

PRESS  NOTICE-STORY 

"  The  Moonshine  Trail  "   is  to  appear  at  the    Theatre  for  a 

  day's  run  beginning   . 

This'  is  the  big  six  reel  production  made  by  J.  Stuart  Blackton  for  Pathe 
and  reveals  the  situations  created  by  the  inherited  taint  of  strong  drink- 
While  this  is  heralded  as  a  melodramatic  story  it  also  has  a  strong  love 
clement  and  is  described  as  being  a  thoroughly  human  picturization  of  the 
difficulties  in  the  romance  of  a  young  couple  whose  engagement  is  broken 
many  times  because  of  the  youth's  futile  battle  against  temptation- 
Sylvia  Breamer  is  the  star  and  she  has  the  role  of  a  young  mountain  girl 
whose  father  and  two  brothers  have  been  killed  during  a  revenue  raid 
against  their  illicit  still-  When  she  goes  to  New  York  City  she  meets  a 
youth  whose  father  has  been  a  drunkard  all  his  life- 

A  plotting  scoundrel,  who  is  the  employer  of  the  girl  and  the  youth,  is 
attracted  by  the  girl's  beauty  and  tempts  the  youth  to  drink  whiskey,  and 
the  inherited  desire  soon  gets  the  youth  in  difficulties.  At  the  last  moment 
the  daughter  of  the  villain  dies  and  this  brings  him  to  a  realization  of 
just  what  is  right  and  what  is  wrong. 

He,  therefore,  helps  the  hero  and  heroine  and  the  romance  ends  happily. 
Through  all  this  is  also  pictured  the  obstacles  against  the  curse  of  excess 
drinking  that  a  large  family  of  other  persons  have  to  overcome  in  the 
lower  walks  of  life.  And  this  family  also  conquers  and  overcomes  the 
big  handicap. 

PROGRAM  READER 

Many  persons  would  refer  to  the  Johnston  Flood  in  trying  to  remember 
certain  dates.  Other  persons  refresh  their  memories  by  stating  that  such 
and  such  an  event  occurred  two  years  after  the  Civil  War.  Others  revive 
their  memories  by   referring  to   the  Chicago  Fire   or  the  San  Francisco 

Disaster. 

The  tidal  wave  at  Galveston  also  serves  as  a  reminder  to  some  and  the 
late  armistice  is  more  recently  referred  to  in  recalling  later  events. 
But  who  will  ever  forget  June  30.  1919? 

Next  week  at  this  theatre  comes  a  reminder  of  the  days  that  were. 
"  The  Moonshine  Trail,"  by  J.  Stuart  Blackton,  a  Pathe  Picture,  starring 
Sylvia  Breamer. 

It  has  a  message  and  is  a  melodramatic  romance. 

SUGGESTIONS 

When  you  look  at  this  picture  it  is  advisable  that  you  mention  the  pro- 
ducer's name  very  prominently  as  J.  Stuart  Blackton's  name  has  been 
attached  to  pictures  that  in  the  earlier  days  were  shown  in  practically 
every  theatre  in  the  country  and  were  generally  considered  big  special 
productions.  Sylvia  Brcamer's  name  as  the  star  should  be  worth  consider- 
able  in  most  locations. 

Outside  of  this  the  theme  is  the  handicap  considered  imposed  upon  a  youth 
who  has  inherited  the  taste  for  strong  drink.  Use  this  according  to  the 
ropularity  of  the  anti's  in  your  immediate  neighborhood.  But  always  bill 
it  as  a  melodramatic  romance  so  as  to  remove  the  impression  of  propaganda. 

CATCH  LINES 

One  youth  is  handicapped  in  life  through  a  hereditary  thirst  which  it 
took  a  great  love  to  conquer. 


November  i ,  1919 


3347 


"THEMYSTERYoftheYELLOWROOM" 

(REALART) 


Absorbing  Mystery  Melodrama  Defies  Solution 

THE  first  Rcalait  picture,  "  The  Mystcrv  of  the  Yellow 
Room,''  can  be  put  clown  as  excellent  entertainment,  thanks 
to  the  artistic  hand  of  Emile  Chautard.  This  director  has 
been  going  forward  until  he  has  reached  —  what  seems  to  us  — 
his  great  achievement.  There  is  no  doubt  about  it  —  he  knows 
how  to  build  a  mystery  stor>-  so  that  it  defies  solution.  W  hich  is 
the  prime  requisite  in  this  type  of  subject.  The  picture  will  mi- 
limber  one's  deductive  powers  and  at  the  same  time  keep  him 
on  the  anxious  seat  with  a  strong  measure  of  suspense. 

Chautard  has  very  skillfully  woven  the  mysterious  threads  to- 
gether and  built  up  his  case.  A  girl  is  attacked  in  a  room  and 
the  criminal  escapes  even  though  there  is  no  apparent  means  of 
exit.  Complications  develop  inilil  nearly  every  character  falls 
under  suspicion ;  and  you  would  never  suspect  that  the  master 
detective  is  the  criminal  imless  3011  arc  up  on  French  mystery 
stories  and  appreciate  that  the  man  who  is  selected  to  solve  the 
crime  is  usually  the  guilty  character  himself. 

Mr.  Chautard  has  intensified  the  action  with  an  assortment  of 
thrills  and  his  photography  aids  in  the  scheme.  Among  the 
players  whose  work  is  conspicuous  for  its  excellence  are  Lorin 
Baker,  who  as  a  reporter,  solves  the  mysten,-,  Ethel  Gray  Terry, 
and  George  Cowl.  The  picture  may  not  be  logical,  but  logic 
is  not  looked  for  in  a  mystery.  Its  aim  is  to  keep  the  onlooker 
guessing  and  it  succeeds  beyond  expectations.  Length,  5  reels.— 
LAURENCE  REID. 

THE  CAST 

Professor  Stangerson  William  S.  Walcott 

Robert  Darzac  Kdmund  Elton 

Frederic  Larsan  George  Cowl 

Mathilde  Stangerson  Ethel  Gray  Terry 

Rouletabille    ("Joe-Jo")  Lorin  Raker 

Jean  Sainclair  Jean  Gauthier 

Daddy  Jaques  \\'.  H.  Burton 

Bernier  Henry  S.  Koser 

Mme.  Bernier  ....Jean  Ewing 

Judge  de  Marquet  William  Morrison 

Monsieur   Maleine  Louis  GriscI 

Mathieu   John  McQuire 

Mme.   Mathieu  Catherine  .Ashley 

The  Green  Man  Ivan  Doubble 

By  Gaston  Lcroux. 
Directed  by  Emile  Chautard. 

PRESS  NOTICE-STORY 

"  The  Mystery  of  the  Yellow  Room,"  the  first  of  the  Realart  Pictures, 

will  be  the  main  attraction  at  the    theatre  beginning   — — . 

This  photoplay,  an  adaptation  of  Gaston  Leroux's  famous  novel  of  the  same 
name,  has  been  directed  with  infinite  skill  by  Emile  Chautard.  .•\s  its  title 
indicates,  it  is  a  mystery  story  which  concerns  the  master  criminal  in  France, 
The  spectator  is  completely  puzzled  until  the  denouement  is  reached,  for  it 
is  impossible  to  pick  the  GUILTY  MAX  among  the  characters.  Each  one 
seems  to  have  indisputable  evidence  of  his  innocence. 

When  Mathilde  Stangerson  is  strangely  attacked  and  certain  documents 
taken  from  her  father's  safe,  the  master  detective,  Frederick  Larsan,  is 
called  to  solve  the  crime.  The  assault  takes  place  on  the  eve  of  the 
announcement  of  her  engagement  to  Robert  Darzac.  And  no  one  seems  to 
"be  able  to  solve  the  mystery.  The  star  reporter  of  "  The  Globe,"  Rouleta- 
bille, however,  is  persistent,  and  he  follows  down  every  clue.  But  even 
he  is  completely  baffled,  for  this  mystery  is  followed  by  another  which  con- 
cerns a  murder.  The  gamekeeper,  known  as  the  Green  Man,  is  the  victim. 
Suspicion  points  so  strongly  at  Darsac  that  he  is  arrested  and  placed  on 
trial.    But  he  remains  silent. 

When  events  loom  up  black  for  him,  the  reporter  bursts  into  the  courtroom 
with  the  mysteries  solved.  He  refuses  to  give  the  name  of  the  guilty  man 
until  the  latter  has  had  time  to  escape.  After  four  hours,  he  tells  the  Court 
that  Larsan.  the  detective,  is  the  criminal.  .'\nd  as  he  unfolds  his  evidence 
the  two  mysteries  are  enacted  by  the  characters.  Truly,  a  remarkable  mys- 
tery story  and  one  which  defies  solution. 

CATCH  LINES 

There  was  no  apparent  means  of  escape.  The  room  had  only  a  window 
and  a  door.  Both  were  securelv  bolted  from  the  outside.  Yet  the 
UNKXOW.X  QU.WTITY  got  away.  How?  See  "The  Mystery  of  the 
Yellow  Room." 

You  have  seen  baffling  mystery  stories  on  the  screen,  but  you  will  never 

see  the  most  baffling  story  of  them  all  unless  you  come  to  the   

next   . 

Who  was  this  MYSTERIOUS  M.AN  who  committed  crimes  and  vanished? 
Why  couldn't  he  be  caught?  See  the  powerful  mystery  story,  "  The  My.stery 
-ot  the  Yellow  Room." 

An  amazing  mystery  is  the  identity  of  the  UNKNOWN  QUANTITY  who 
killed  the  GREEN  M.-\N  and  assaulted  a  beautiful  girl.  Can  you  solve  it? 
See  "  The  Mystery  of  the  Yellow  Room." 

The  first  Realart  picture,  "  The  Mystery  of  the  Yellow  Room,"  will  come 

to  the  •  next  .    Don't  miss  it;  you  will  see  the  best 

mystery  story  ever  screened. 

PROGRAM  READER 

Who  was-this  MYSTERIOUS  INDIVIDU.VL  who  had  all  of  France 
haffled?  What  was  his  rnotive  in  assaulting  a  beautiful  girl  and  killing  her 
father's  gamekeeper?     The   master   detective   was  called   in  to   solve  the 

{Continued  on  page  3351) 


"THE  WINCHESTER  WOMAN" 

(VITAGRAPH) 


Pleasing  in  Spite  of  Much  Coincidence 

ALICE  Joyce  is  twice  falsely  accused  of  murder  in  this  The 
plot   lor  the  most   part  is  along  conventional  paths,  the 
philander  viewing  the  innocent  m:ud  with  evil  intent  and 
ihe  heroine  compromising  herself  to  shield  the  ingenue  Director 
Kiiggles  has  succeeded  in  making  the  feature  eiitcrlaining 

Ihe  methods  employed  to  accom.plish  this  purpose  arc  of  A-1 
variety.  In  the  first  few  sequences  your  curiosity  is  aroused  by 
Ihe  inlereiice  that  something  is  to  come  from  the  deductions  of 
an  amateur  handwriting  expert.  Then  follows  the  information 
via  a  newspaper  clipping  insert,  that  Miss  lovce  has  been  ac- 
quitted ot  murdering  her  husband  which  suggests  mystery 
i<inally  you  get  to  the  place  where  the  star  induces  the  villian 
to  write  a  letter  and  you  begin  to  expect  something  from  this 
sequence.  Then  bang!  the  villain  falls  out  of  the  window  and 
-I'u     i'!*'^  ^'^^i"  accused  of  murder 

Ihe  direction  is  excellent,  the  star  appears  to  good  advantage 
VO  V      ^"^P^*"'      adequate.    Length,  5  reels.— y.  S.  DICKER- 

THE  CAST 

Anne   Winchester    Wharton   ai:.„  Tn„/.- 

David    Brinton   iV;;  iM 

Alan    Woodward   r^oi/er^  V 

Alma    Fielder     ; '  '  '  '  M.ddlemass 

Julia     Brinton   ^"^"l  Armour 

Simon    Scudder  '  t^J'^p^^'' 

 Joe  Burke 

Story  by  Charles  Stokes  Wayne. 
Directed  by  Wesley  Ruggles. 

PRESS  NOTICE-STORY 

-Mice  Joyce  will  appear  in  her  latest  ,.hotoplay,  "  The  Winchester  Woman" 
Ti     c   theatre  beginning   

Ihe  feature  is  said  to  be  one  of  the  most  entertaining  this  popular  star 
has  ever  appeared  in.  The  story  concerns  a  young  woman  falselv  accused 
of  murdering  her  husband  who  attempts  to  hide  in  th^  coi  ntry\hat  she 
may  escape  the  notoriety  accruing  from  the  trial.  In  her  new  home  shI 
thi   He'.\'h  ^  -^P'",  '''■°"8ht  ber  under  suspicion  as  causing 

iffnr^  f  ^''^  ''35  become  Associated  in  thi 

effort  to   protect  the  young  daughter  of  her  lover 

^J}a'\^°^''^  .  congenial  role  and  the  picture  skillfully  constructed  is 

acted  by  a  strong  cast.  With  its  locale  i^  the  country,  much  beautifil 
scenery  has  been .  secured  as  a  photographic  background  anT  many  g^eat 
types  have  been  introduced  in  roles  good  for  hea?ty  laughs 
whil^i^-  p  a  pretty  and  talented  ingenue  plays  the  role  of  Julia  Brinton 
n  1  S"''^  Marmont  is  Miss  Joyce's  leading  man  in  the  part  of 
school  age"'""'  "  "'"^'"^  "^""^  "''^"""^  "''^  ^  daughter  of  boarding 

Joe  Burke  a  talented  character  man  contributes  to  the  success  of  the 
feature   with   some   excellent  comedy   scenes.  success  oi  tne 

SUGGESTIONS 

^r^Llh'T^^  "^'^  ^"  original  and  unusual  story  where  fate  is  unkind 
enough  to  twice  accuse  an  innocent  woman  of  murder.  Tell  them  that 
no  one  will  be  able  to  foresee  the  outcome  of  this  feature  until  the  very 
last  sequences.  Announce  that  some  of  the  best  rual  srenpl  fhil  IV^ 
thaT  th  s"-  ^"'"^  photographic  background  and  \hen' let  'eveVone"^  know 

rofeVof  her^car^^'r  '"'^  ^'^^  of  the  be^^ 

You   rnight   give    YVesley    Ruggles   a   little   of   your   billing  as   he  ha<! 
prra^.;\°=bTr*?ifis"f^/cf^  ^'^^'^ 

first  murder  leading  to  no  particular  end,  being  used  to  create  susnense 
It  IS  this  quality  that  carries  the  interest  to  the  really  impor?ant  scenes 
of  the  story  \yhich  concern  the  second  death  and  the  stag's  subsenfi^n? 
good"?wrst.  circumstantial  evidence  and  her  cl"aratce\r'!r  rlth^J 


PROGRAM  READER 


Coincidence  might  seem  to  be  overworked  when  a  photoolav  brlna, 
about  circumstances  where  a  woman  is  ami^rrl   fj.lc.1,,  „f  -A-  ""^'"8^ 

ing     There  IS  much  mystery  which  has  to  be  unraveled  brforf  thV  finals 

would  spol  your  enjoyment  of  the  picture.  Take  our  word  for  Xl\ 
In'her  "role'"""'"  P'"''"?'^'^  that  you°  wiirTikl  Miss"joyce 

CATCH  LINES 

pu^•'^th^"ftg^=^:f'^t^rcLtil*t'ak^^  ^^"-^  ^^-^-^  ^^^^ 
an^^\1l,"°k^,nnf•^lVe^:1^^;^d°^4'%f^^r^^^^^    ^'^^^^^^  --^-s  it 

ma?wiS''arthe*etils'^of"Utf"''"^  ^"  "^'^  °^  °- 

h^^hlnT.^  °^  murders,  yet  she  lived  to  enjoy  her  life  with  a  worthy 


3348 


Motion    Picture  News 


"CRIMSON  SHOALS" 

(MONOPOL) 


A  Typical  Francis  Ford  Melodrama 

IF  your  audience  fancies  Francis  Ford,  this  one  runs  true  to 
form  with  fights  and  scuffles  galore.    Smugglers  of  coral  off 
an  island  owned  by  the  hero's  family  are  finally  thwarted. 
The  star  attempts  protean  characterizations  in  the  three  roles 
respectively  of  grandfather,  father  and  son. 

This  is  aided  considerably  by  clever  camera  craft  in  double 
exposure,  augmented  by  skillfully  laboratory  work.  Continuity 
seems  a  trifle  confusing  at  times  because  of  the  effort  made  to 
provide  suspense  buc  the  final  outcome  is  like  an  open  book  to 
the  confirmed  fan. 

Of  course  in  his  three  roles  the  star  is  almost  the  whole  cast 
and  at  times  the  "  three "  are  the  only  characters  in  a  scene. 
This  looks  weird,  as  the  personal  resemblance  is  so  marked.  If 
your  audience  enjoys  hand-to-hand  gang  fights,  and  a  picture 
that  the  gallery  gods  of  the  old  ten-lwenty-thirty  days  would  eat 
up  greedily,  this  is  the  picture  for  you. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are :  Metropolitan,  less  than  average  puller  and  not 
generally  pleasing  ;  Elite,  ordinary  puller  and  not  pleasing  ;  Family, 
less  than  average  puller  and  not  generally  pleasing;  Labor,  average 
puller  and  fairly  pleasing.  Length,  5  reels ;  released  Novem- 
ber 2.—  7071/  HAMLIN. 

THE  CAST 

Jack  Quinn  Francis  Ford 

Frederick  Fielding  Francis  Ford 

Thomas  Fielding  .Francis  Ford 

William  Quinn  Pete  Gerald 

Marguerite  Quinn  Eda  Emerson 

Helen   Martha  Dean 

Voberntz   Edward  Woren 

Himler  James  Fitzer 

Story  and  Direction 
By  Francis  Ford 

PRESS  NOTICE-STORY 

"  Crimson  Shoals  "  is  scheduled  for  a    days'  run  at  the   

theatre  beginning   . 

In  this  screen  melodrama  Francis  Ford  appears  in  a  triple  characterization, 
that  of  the  grandfather  and  the  father,  and  also  the  young  son.  In  several 
scenes  he  appears  in  the  three  roles  at  the  same  time. 

Crimson  Shoals  is  an  uncharted  island  rich  in  coral  and  owned  by  Thomas 
Fielding.  His  son  Frederick  determines  to  develop  the  hidden  wealth  and 
leaves  the  United  States  bound  for  the  island.  He  has  been  married  secretly 
to  Marguerite  Quinn  who  later  dies  after  giving  birth  to  a  son.  Her  father 
named  the  boy  Jack  Quinn,  not  knowing  that  his  daughter  was  married  to 
the  son  of  his  old  time  enemy,  Thomas  Fielding. 

As  this  son  grew  up  he  journeyed  to  the  island  with  his  old  father,  and 
was  placed  in  charge  of  the  concern.  In  the  meantime  Frederick  Fielding 
had  moved  to  the  United  States  and  was  clearly  satisfied  with  the  wealth 
the  island  was  now  bringing  him.  He  grieved  for  his  wife,  but  never  knew 
she  had  given  birth  to  a  child. 

When  the  receipts  from  the  island  began  to  drop  he  suspicioned  that  all 
was  not  right  and  determined  to  discharge  the  young  overseer.  Jack  Quinn. 
His  father,  Thomas  Fielding,  journeyed  with  him  to  the  island  and  they  ran 
afoul  of  a  gang  of  coral  smugglers.  From  then  on  there  are  many  thrilling 
fights.    A  submarine  and  an  airplane  are  utilized  in  the  struggle. 

Finally,  with  the  aid  of  a  beautiful  young  girl  acting  as  a  detective,  young 
Jack  Quinn  succeeds  in  breaking  up  the  ring  of  the  smugglers.  It  is  then 
that  it  is  discovered  that  he  is  the  legitimate  son  of  Frederick  Fielding. 

PROGRAM  READER 

If  your  father  owned  an  uncharted  island  somewhere  in  the  far  Pacific 
and  you  suspicioned  it  was  rich  in  coral  you  would  probably  do  just  what 
Frederick  Fielding  did. 

He  developed  the  island  and  returned  twenty  years  later  to  the  United 
States  to  find  the  girl  whom  he  had  secretly  married  was  dead. 

How  was  he  to  know  that  the  young  man  he  had  left  in  charge  of  the 
island  was  his  son.  Even  his  wife's  own  father  did  not  know  that  she  had 
married  Fred  Fielding. 

When  the  receipts  of  the  island  fell  down  so  quickly  after  he  had  left 
the  island  Fred  Fielding  determined  that  crooked  work  was  being  carried 
on  and  journeyed  to  the  island  again  with  the  declared  intention  of  discharg- 
ing the  young  man  in  charge. 

The  many  thrills  in  the  final  denoument  are  shown  in  a  special  feature 
coming  to  this  theatre  next  week  entitled  "  Crimson  Shoals." 

Francis  Ford  is  the  star  and  he  appears  in  a  triple  characterization  as  he 
portrays  the  role  of  the  grandfather,  the  father,  and  also  the  son  in  what 
is  termed  some  of  the  most  startling  triple  exposure  camera  work*  ever  known. 

SUGGESTIONS 

After  you  have  booked  this  picture  the  exploitation  shoitld  center  on  the 
star,  Francis  Ford,  as  he  has  been  in  motion  pictures  so  many  years.  And 
when  you  mention  him  you  should  not  fail  to  call  particular  attention  to  his 
tiiple  characterization  and  announce  that  he  plays  the  part  pf  the  grand- 
father, the  father,  and  the  youthful  son. 

Then  mention  that  this  amazing  triple  characterization  shows  in  many  of 
the  scenes  the  three  men  together  at  one  and  the  same  time.  Pronounce  it 
as  one  of  the  most  amazing  examples  of  triple  exposure  that  the  camera  has 
ever  accomplished. 

CATCH  LINES 

"  Who  does  this  boy  so  remarkably  resemble?  "  asked  the  grandfather. 

"  It's  like  looking  into  a  mirror  to  look  at  you,"  declared  the  father. 

When  three  generations  met  with  one  a  stranger,  although  actually  a 
chip  off  the  old  block. 


"  THE  ARIZONA  CAT  CLAW  " 


Colorful  Performance  in  Familiar  Story 

EDYTHE  STERLING  looms  up  in  World's  latest  as  another 
female  Bill  Hart.  Her  performance  of  a  Western  girl, 
who  has  been  brought  up  to  take  care  of  herself,  is  the  one 
high  light  in  a  story  not  conspicuous  for  its  originality.  In  fact 
it  presents  the  familiar  formula  of  hard  riding  and  straight 
shooting  with  a  girl  as  the  goddess  of  the  machine.  In  the  title 
role  Miss  Sterling  won't  stand  for  any  nonsense  from  the  lone 
rustler  who  is  ignorant  of  her  good  right  arm  and  left.  And  she 
befriends  a  pitiful  figure  of  a  girl  who  loves  unwisely  and  too 
well. 

The  picture  is  mostly  an  exposition  of  the  chase  —  with  the 
star  doing  most  of  the  chasing.  Her  ability  to  handle  a  gun  like 
Annie  Oakley  and  ride  like  Tom  Mix  are  sufficient  to  tide  the 
feature  over  as  fairly  satisfying.  A  thrill  is  furnished  when  the 
rustler  is  hurled  over  a  steep  canjon  by  the  girl's  cowboy  lover. 
And  there  is  a  serial-like  touch  in  the  stunt  which  depicts  a  cable 
tram  carrying  her  and  the  horse  through  space.  A  short  cut  to 
head  off  the  villain.    Shades  of  Helen  Holmes! 

The  picture  is  obvious  in  regard  to  idea  and  execution,  but  its 
characterization  is  interesting.  And  it  carries  a  picturesque  ap- 
peal in  its  colorful  backgrounds.  William  Bertram  directed  the 
picture  from  a  story  by  Charles  Mortimer  Peck. —  Length,  5 
reels.— Released,  October  27.— LAURENCE  REID. 

THE  CAST 

Blossom   Ruggles  Edythe  Sterling 

Hank  Ruggles  Gordon  Sackville 

Amelia   Young  Pauline  Becker 

Zappati   Steve  Clementi 

Frank  Stimpson  William  Quinn 

Asa    Harris  Leo  Maloney 

Story  by  Charles  Mortimer  Peck. 
Directed  by  William  Bertram. 

PRESS  NOTICE-STORY 

"  The  Arizona  Cat  Claw,"  a  World  picture,  featuring  Edythe  Sterling  and 

supported  by  a  capable  cast,  will  be  the  attraction  at  the    theatre 

on    of    week.    It  pictures  the  far  west  and  is  a  drama 

of  the  cattle  country  with  a  cowgirl  as  the  heroine. 

Blossom  is  a  typical  girl  of  the  cattle  country.  She  rides  and  shoots  as 
well  as  any  of  the  cowboys.  In  many  ways  she  is  more  man  than  woman 
but  despite  her  manly  traits  has  great  sympathy  for  the  unfortunate.  Amelia 
Young,  a  half  witted  girl,  who  lives  near  Blossom,  has  been  deceived  by  a 
mining  engineer  named  Stimpson.  He  is  a  suitor  for  Blossom's  band  and 
a  rival  of  a  neighboring  rancher,  who  is  also  in  love  with  her.  While 
riding  with  the  rancher  one  day  she  encounters  Amelia,  who  tells  of  her 
trouble  with  Stimpson.  Blossom  sends  her  escort  back  to  the  ranch  for 
the  men  while  she  pursues  Stimpson. 

Stimpson  makes  for  the  nearest  border.  An  exciting  chase  follows  with 
Blossom  steadily  gaining  on  him.  He  is  finally  overtaken  at  a  river  bank, 
where  the  mud  threatens  to  swallow  both  horse  and  rider.  At  this  point 
the  rancher  and  cowboys  arrive  and  rescue  both  horse  and  rider. 

At  the  point  of  a  gun  Blossom  drives  Stimpson  back  to  the  village  and 
compels  him  to  marry  Amelia.  This  leaves  the  field  clear  for  the  rancher, 
who  calls  a  minister  to  marry  Blossom  and  himself. 

CATCH  LINES 

They  called  her  the  Arizona  Cat  Claw  because  she  could  bite  and  scratch. 
"  Look  out  for  her,"  the  boys  said.  When  HE  failed  to  follow  the  advice, 
what  happened?    See  "  The  Arizona  Cat  Claw." 

She  could  ride  and  she  could  handle  a  gun.  And  woe  to  the  man  who 
crossed  her  path.  A  cat  claw  is  a  plant  not  to  be  trifled  with.  A  woman 
can  be  a  cat  claw,  too. 

Come  to  the    theatre  next    and  meet  the  Arizona  Cat 

Claw.  Whew!  but  she  can  fight!  Ride?  You  bet  I!  Handle  a  gun  like  a 
Hart?    You  bet!!! 

PROGRAM  READER 

"  The  Arizona  Cat  Claw,"  which  comes  to  this  theatre  shortly  with  Edythe 
Sterling  as  the  star,  is  a  drama  of  the  cattle  country  with  a  cowgirl  as  the 
heroine.  The  picture  abounds  with  many  thrilling  situations  enacted  against 
a  typical  Arizona  background.  Miss  Sterling  is  a  noted  equestrienne  and  is 
said  to  have  won  international  fame  for  her  skill  on  horseback.  The  story 
is  that  of  a  cowgirl  whose  "  big  heart  "  compels  her  to  help  a  girl  friend 
who  is  in  trouble. 

Amelia,  a  half-witted  girl,  has  been  deceived  by  a  mining  engineer.  She 
tells  her  troubles  to  Blossom  (Miss  Sterling).  The  heroine  is  thoroughly 
aroused  and  sends  for  the  cowboys,  who  pursue  the  villain,  corner  him  and 
bring  him  back  to  the  village. 

At  the  point  of  a  gun  our  heroine  compels  the  scoundrel  to  marry  the 
girl  he  wronged,  and  she  is  married  to  the  man  of  her  choice. 

SUGGESTIONS 

Here  is  a  Western  that  presents  a  unique  characterization.  A  girl 
takes  the  place  of  the  familiar  cowboy  —  a  girl  who  is  every  bit  as  resource- 
ful in  taking  care  of  herself.  So  bring  out  her  personality  in  all  your 
copy.  Ask  your  feminine  patrons  to  come  and  see  how  girls  are  raised  in 
the  West.  And  use  catch  lines  in  attracting  them  to  the  theatre.  Tell 
them  that  they  will  have  a  chance  to  see  a  female  Bill  Hart  in  this  picture. 
Tell  them  that  this  girl  can  shoot  as  straight  and  ride  as  hard  as  any  cow- 
boy actor  on  the  screen. 

You  might  get  up  some  interesting  copy  how  girls  are  proving  every  day 
that  they  are  able  to  do  the  things  that  heretofore  have  been  identified  with 
the  masculine  sex.  This  is  sure  to  arouse  feminine  interest.  Feature  the 
star  and  use  stills  of  her  in  her  cowboy  regalia.  Play  up  the  title.  A  cat 
claw  is  a  dangerous  plant.  And  the  heroine  is  called  a  cat  claw  because  sba 
is  dangerous  when  aroused. 


November  i ,   i  p  I  p 


3349 


FAIR  AND  WARMER 

(METRO) 


"SHOULD  A  HUSBAND  FORGIVE?" 

FOXi 


Rollicking  Farce  Makes  Satisfying  Picture 

i  iJ-^Allv  AXI)  \\  AKMl-.lvl,"  ilic  rollicking  larcc  1>\  Avu  v 
M  Hi)i)\\i:od  which  had  the  entire  couiury  laugh  iig  wlieii 
it  appeared  upon  the  stage,  has  been  made  into  a 
satisfying  picture.  Of  course  a  gread  deal  of  its  vitality  is  natu- 
rally lost  in  the  translation.  W  hich  is  to  be  expected  when  the 
sparkling  dialogue  is  eliminated.  And  there  is  nothing  within 
the  scope  of  the  camera  to  furnish  a  worth>-  substitute.  , 

The  idea  of  a  neglected  wife  and  husband,  whose  respective 
spouses  believe  in  cutting  up  capers,  compromising  ihemseKis  in 
order  to  teach  the  prodigals  how  to  keep  their  marriage  vows,  is 
rich  in  its  mirih-i)rov()king  possibilities.  And  the  fun  starts  when 
the  innocent  bride  and  the  guileless  husband  proceed  to  get  in- 
toxicated. This  scene  is  deftly  liandled  by  the  players,  so  that 
it  will  not  offend  the  most  sensitive  prude.  The  picture  travels 
along  sending  out  a  spray  of  humor  here  and  there. 

Yet  the  impression  is  gained  that  the  farce  could  have  been 
done  a  great  deal  better.  It  drags  interminably  at  the  start  but 
once  it  hits  its  stride  in  the  inebriated  "business"  and  it  finishes 
with  plenty  of  nerve  and  \im.  It  may  be  that  the  pla>ers  have 
not  appreciated  the  farcical  values,  for  their  work  is  not  wholly 
spontaneous.  They  seem  to  pause  at  times  which  is  fatal  for 
such  a  line  of  action.  However  May  Allison  is  personable  as 
the  innocent  spouse  and  does  verv  well  indeed  with  a  ditVicult 
comedy  role.    Length,  5  rccH.—  LAU RESCE  REID. 

THE  CAST 

"  Blanny  "  Wheeler   May  Allison 

Jack  Wheeler   I'ell  1  renton 

Billy  Bartlett   Eugene  I'allette 

Laura  Bartlett   Christine  Mayo 

Philip  Evans   William  Buckley 

Tcssie,  maid  at  the  Bartletts'  Effie  Conley 

By  Avery  Hopwood. 
Scenario  by  June  Mathis  and  A.  P.  Younger. 
Directed  by  Henry  Otto. 
Photographed  by  Arthur  Martinelli. 

PRESS  NOTICE-STORY 

"  Fair  and  W  armer,"  a  breezy  farce-comedy,  featuring  May  Allison,  will 

be  the  main  attraction  at  the    Theatre  beg  nning   .  This 

is  from  the  sparkling  pen  of  Avery  Hopwood,  one  of  the  most  prominent 
playwrights  in  the  business  and  affords  the  star  a  splendid  chance  to 
display  her  abilities  as  a  comedienne.  As  "  Blanny  "  Wheeler,  the  inno- 
cent wife  who  decides  to  play  her  husband's  game,  she  enters  upon  an 
adventure  which  involves  her  in  matrimonial  difficulties,  but  which  in  the 
end  brings  about  the  reformation  of  her  better  half.  "  Blanny  "  has 
implicit  faith  in  Jack  and  thinks  him  the  most  perfect  husband  in  existence. 
Little  does  she  know  that  he  believes  in  the  philosophy  that  to  keep  a 
wife  guessing  will  insure  marital  happiness.  And  when  he  runs  oft  to  a 
poker  party  (the  Mystic  Shrine  to  her)  "  Blanny  "  is  forced  to  while  the 
evening  away  with  Billy  Bartlett,  whose  wife  holds  to  the  theory  that 
husbands  should  be  left  at  home  when  lovers  are  about.  And  Billy,  in 
his  stupid  way,  tells  "  Blanny  "  that  he  is  going  to  play  a  game  just  like 
her  husband.  And  so  the  truth  dawns  on  her  that  Jack  is  not  perfect. 
Not  by  a  jugful! 

And  "  Blanny  "  and  Billy  proceed  to  get  uproariously  drunk  and  when 
their  respective  better  halves  arrive  home  the  scene  that  greets  them  is 
a  compromising  one  to  say  the  least.  The  result  of  the  affair  finds  Jack 
thoroughly  tamed  and  Laura  content  to  remain  a  dutiful  wife.  The  pic- 
ture unfolds  a  plenitude  of  high-spirited  action  that  is  skilfully  handled 
by  the  author  and  the  scenes  ofter  the  players  good  opportunities  to  bring 
out  their  fun-making  powers. 

CATCH  LINES 

"And  I  thought  him  perfect  and  all  the  time  he  was  running  around  hav- 
ing a  glorious  time  "—  with  this  remark  the  little  bride  decided  that  she 
could  play  her  husband's  game.  .-Xnd  she  played  it  so  strongly  that  he 
became  perfect  in  the  end.     See  "  Fair  and  Warmer." 

The  innocent  bride  and  the  guileless  husband  mixed  a  glorious  cocktail, 
and  they  proceeded  to  compromise  themselves.  Why?  Because  their  better 
halves  were  out  having  a  gay  time.  "  We'll  show  them  that  we  can  play 
their  game."    And  so  the  fun  started.    See  what  comes  of  it. 

See  "  Fair  and  Warmer  " —  the  rip-roaring  farce  by  Avery  Hopwood, 
which  had  all  New  York  laughing  when  it  appeared  on  the  stage.  See  it 
as  a  picture.    It  is  rich,  rare  and  racy. 

The  neglected  wife  and  the  forlorn  husband  put  their  heads  together  and 
decided  to  play  the  same  game  as  their  better  halves.  But  where  did  it 
lead  them?     See  "  Fair  and  Warmer,"  with  May  Allison. 

"So  Jack  thinks  he  is  fooling  me,  does  he?"  Well,  I'll  show  him  that 
I   can   fool   him,   too!  "     What  happened?     You  will   find  out  when  that 

delightful  farce,  "  Fair  and  Warmer  "  comes  to  the   .     Ninety  in 

the  shade  and  getting  hotter. 

PROGRAM  READER 

"  Fair  and  Warmer,"  the  latest  picture  to  feature  May  Allison,  will  be 
seen  at  the  Theatre  in  the  near  future.  Written  by  Avery  Hop- 
wood,  one  of  the  most  brilliant  playwrights  of  contemporary  drama,  it 
presents  a  thoroughly  amusing  tale  of  a  marital  mix-up.  Now.  "  Blanny  " 
Wheeler  thought  her  husband  perfect,  but  in  reality  he  held  the  theory 
that  to  keep  a  wife  happy  you  must  keep  her  guessing.  So  he  proceeded 
tD  have  a  good  time.  Laura  Bartlett,  on  the  other  hand,  realized  that 
she  married  a  deadly  bore,  so  she  proceeded  to  have  a  good  time  with 
his  knowledge. 


Conglomeration  of  Plots  Looks  Like  a  Serial 

H W  l.Xti  ])niriu(l  b\  "  C  liecki  rs,  '  R.  .\.  W  al^h  1ki>  been 
ct mmissioned  to  tr\-  his  skill  in  producing  a  picture  iis 
near  like  it  as  possible.  The  result  is  a  curious  mixture 
of  plots  and  counterplots,  incidents,  conveniences  and  what  not. 
He  has  resurrected  material  that  has  done  yeoman  service  in 
melodramas  of  the  past  and  among  the  assembled  ideas  nothing 
.seems  to  have  been  forgotten.  The  intiuisitive  character  of  the 
title  wculd  lead  one  to  suspect  that  the  picture  had  something  lo 
do  with  sex. 

The  vital  question,  however,  is  a  thing  apart.  It  couldn't  be 
anything  else  with  the  plethora  of  melodramatic  scenes  which  arc 
incorporated.  The  picture  has  all  the  earmarks  of  a  serial  for 
there  is  enough  action  unfolded  for  at  least  thirty  reels.  You 
will  see  a  duel,  a  runaway  wife  and  —  what's  the  use  — 
To  outline  the  action  further  would  be  courting  trouble.  One 
would  become  lost  in  a  maze  of  words.  Mr.  \\  alsh  has  strained 
at  a  gnat  and  swallowed  a  camel  in  several  instances  but  par- 
ticularly where  his  heroine  is  concerned. 

There  are  no  truths  sounded.  Instead  you  see  a  visualization 
of  lurid  action.  Two  incidents  stand  out  among  the  conglomera- 
tion of  ideas.  These  arc  a  prize  fight  and  a  horse  race.  Miriam 
Cooper  has  a  task  to  shine  in  such  a  maze  of  events.  That  she 
does  it  is  proof  of  her  ability.  Percy  Standing  and  Vincent  Cole- 
man are  as  natural  as  circumstances  permit.  Length,  6  reels. — 
LAURENCE  REID. 

THE  CAST 

Ruth  Fulton,  the  girl  Miriam  Cooper 

Mary  Carroll,  the  wife  who  was  afraid  Mrs.  James  K.  Hackett 

John  Carroll,  the  husband  who  would  not  forgive  Eric  Mayne 

John   Carroll,  Jr.,  the  boy  who  did  forgive  Vincent  Coleman 

i'he  man  who  ruined  the  woman's  life  Lyster  Chambers 

Rex    lUirlcigh,   the   millionaire   sportsman  Percy  Standing 

A  human  jackal,  suited  for  Burleigh's  dirty  work  Charles  Craig 

The  girl  who  was  cast  aside  Martha  Mansfield 

Uncle  Jim,  the  dusky  servitor  James  Marcus 

Kid    Uugan,    the   pugilist  Johnny  Ries 

Josephus  McCarthy,  the  kindly  boarder  Tom  Brooke 

By  R.  A.  Walsh. 
Directed  by  R.  A.  Walsh. 
Photographed  by  J.  D.  Jennings. 

PRESS  NOTICE-STORY 

"  Should  a  Husband  I'orgive?  "  the  niuch-luralded  William  Fox  special, 
written  and  directed  by  R.  A.  VN'alsh  and  starring  Mignon  Cooper,  will 
appear  at  the  •  Theatre  beginning  .  This  is  a  spectac- 
ular production  if  one  takes  into  consideration  the  plentitude  of  scenes- 
and  yet  there  is  a  real,  human  interest  story  woven  into  it  which  keeps 
pace  with  its  scenic  investiture.  It  may  be  best  described  as  a  problem 
play  cast  along  lines  of  melodrama.  But  nowhere  does  it  lose  its  enter- 
tainment values  through  any  message  that  might  be  indicated  in  the  title. 

A  shadow  is  cast  across  some  lives  and  over  the  threshold  of  others 
because  a  good  wife  elects  to  remain  silent  concerning  her  past  assuming 
that  husbands  do  not  forgive.  The  shadow  lengthens  when  years  later 
the  woman's  son  gives  up  the  girl  he  loves  because  of  appearances 
against  her.  .\nd  though  the  title  sustains  itself  in  the  drama  one  sees 
unfolded  a  plethora  of  dramatic  scenes.  Rutli  Fulton  has  been  brought 
up  amid  racing  people  and  horses,  and  despite  her  associations  she  is 
completely  ignorant  of  the  ways  of  the  world.  Left  alone,  she  is  beset 
by  evil  men,  but  Fate  guides  her  into  safe  channels  when  she  falls  in 
love  with  a  Southern  boy,  and  the  very  son  of  the  man  who  refused  to 
forgive  his  wife. 

He  eventually  forsakes  her  when  gossip  tells  him  that  she  has  a  past. 
Despite  this  she  saves  him  from  financial  ruin  by  riding  his  horse  to 
victory,  after  learning  a  plot  which  would  have  reduced  him  to  poverty. 
The  picture  is  a  gripping  one  and  it  makes  a  universal  appeal  because  of  its' 
many  angles.  The  scenes  of  sporting  life  include  a  sensational  horse  race 
and  a  boxing  match. 

CATCH  LINES 

Would  you  forgive  your  wife  if  she  failed  to  reveal  her  past?  You 
may  condemn  her  but  what  about  yourself?  .\re  you  perfectly  innocent? 
See  how  it  is  answered  in  the  1920  cinemelodrama,  "  .^hould  A  Husband 
Forgive?  " 

See  "Should  .'\  Husband  Forgive?" — a  thrilling  drama,  answering  the 
great  problem  of  the  ages,  now  presented  in  terms  of  modern  life.  Don't 
miss  it. 

"  Should  A  Husband  Forgive?  "  You'll  never  forgive  yourself  if  you 
miss  this  thrilling,  absorbing,  vital,  vivid  picture.  .\  picture  of  heart 
interest  and  spectacular  scenes.  See  the  sensational  horse  race  and  the 
boxing  match.    Sixty  minutes  of  rich  entertainment. 

Come  and  see  the  quality  picture  "  Should  .V  Husband  Forgive?  "  You 
will  be  thrilled,  you  will  be  amused,  you  will  be  entertained.  A  picture 
for  every  man  and  wife,  sister  and  brother,  lover  and  sweetheart. 

Adventure  and  romance  —  thrills  and  sensations  —  sentiment  and  pathos 
—  action  and  suspense  —  and  humor,  too.  You  will  find  all  these  things 
ill  "  Should  A  Husband  Forgive?  " 

PROGRAM  READER 

"Should  A  Husband  Forgive?"  has  been  termed  the  perfect  cinemelo- 
drama by  those  who  have  seen  it.  Surely  it  is  a  spectacular  picture  insofar 
as  its  scenic  investiture  is  concerned,  yet  it  contains  a  vital  theme  which 
is  unfolded  with  a  wealth  of  heart  interest. 


3350 


Motion  P  i  c  t  tir  e  News 


"WHAT  EVERY  WOMAN  LEARNS" 

(PARAMOUNT-ARTCRAFT) 


"THE  BLACK  CIRCLE" 

(WORLD) 


Picturization  of  an  Average  Drama 

WHILE  the  reviewer  protests  that  he  is  not  hard  boiled 
he  somehow  or  other  coidd  not  enthuse  over  this  one. 
The  girl  was  advised  by  her  grandfather  on  his  death 
bed  to  live  only  for  the  joy  that  may  be  had  out  of  life  and  so 
she  refuses  to  wed  an  ambitious  young  attorney  because  of  his 
staid  habits  and  marries  a  parlor  cut-up. 

Her  choice  soon  shows  that  he  is  of  the  shallow  and  worthless 
type  and  finally  tricks  the  young  attorney  into  their  home  where 
in  a  drunken  spell  he  shoots  him  and  is  later  dramatically  shot 
and  killed  by  his  wife.  The  young  attorney  recovers  and  after 
the  wife  is  acquitted  of  her  husband's  murder  he  claims  her  for 
his  own.  The  star's  role  carries  no  appeal  and  the  murder  can- 
not be  justified. 

The  settings  arc  correct  and  nearly  all  interiors.    Cast  just 
about  measures  up  to  the  story.    The  women  may  like  this  picture, 
better  than  the  men,    A  picturization  of  an  average  drama. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  fairly  pleasing; 
Elite,  good  puller  and  fairly  pleasing;  Family,  average  puller 
and  quite  pleasing;  Labor,  average  puller  and  partly  pleasing. 
Length,  5  reels;  released,  November  9.— TOM  HAMLIN. 

THE  CAST 

Amy  Fortesque   Enid  Bennett 

Walter  Melrose  .  .*  Milton  Sills 

Dick  Gaylord   Irving  Cummings 

John  Matson   William  Conklin 

Aunt  Charlotte   Lydia  Knott 

Peter  Fortesque   Theodore  Roberts 

Story  by   Eugene   B.  Lewis. 
Directed  by  Fred  Niblo. 
Photographed  by  George  Barnes. 

PRESS  NOTICE-STORY 

Enid  Bennett  in  "  What  Every  Woman  Learns  "  is  the  Paramount-Art- 

craft  picture  produced  by  Thomas  II.   Ince  that  comes  to  the   

Theatre  for  a    days'  engagement  beginning   . 

This  is  heralded  as  a  dramatic  story  of  a  disillusioned  bride  who  happens 
to  choose  the  parlor  cut-up  in  preference  to  the  staid  youth  who  was 
practicing  law. 

When  the  girl's  grandfather  died  he  admonished  her  to  get  all  the  joys 
possible  out  of  life  and  thus  she  refuses  to  wed  a  young  man  who  had  just 
been  admitted  to  the  bar.  He  was  too  staid  and  was  continually  talking 
about  his  first  case  instead  of  trying  to  amuse  her. 

But  she  marries  a  young  breezy  sort  of  chap  who  is  funny,  it  seems,  all 
the  time;  a  regular  parlor  clown.  He  begs  her  to  allow  him  to  amuse  her 
all  through  life  and  she  marries  him. 

The  girl  is  disillusioned  a  few  months  after,  but  bravely  bears  up.  She 
finds  that  her  husband's  comedy  was  a  thin  veneer  and  that  he  was  really 
a  worthless  fellow.  And  he  loved  to  gloat  over  the  attorney  because  he 
had  won  the  girl. 

In  a  drunken  spell  one  day  he  tricks  the  young  attorney  into  his  home 
and  shoots  him.  Then  comes  the  dramatic  situation  that  the  young  bride 
took  such  a  prominent  part  in.  The  husband  was  telephoning  the  police 
to  tell  them  that  he  had  discovered  the  attorney  with  his  wife  and  had 
shot  him. 

But  a  bullet  from  the  direction  of  his  wife  cut  short  his  speech.  This 
is  described  as  being  one  of  the  most  dramatic  productions  that  Enid 
Bennett  has  appeared  in  for  some  time. 

PROGRAM  READER 

She  refused  to  wed  the  staid  youth  because  he  bored  her  at  times.  The 
girl  felt  that  she  wanted  a  man  who  would  continually  amuse  her. 

But  she  drew  one  that  continually  abused  her  instead. 

There's  a  moral  here,  girls.  Beware  of  the  lounge  lizard  and  the  parlor 
clown. 

He  may  have  just  a  thin  veneer.  When  the  honeymoon  was  over  one  girl 
knew  she  made  a  fatal  mistake. 

At  this  theatre  next  week  "  What  Every  Woman  Learns  "  will  be  shown 
with  Enid  Bennett  in  the  star  role. 

It  is  a  Thomas  H.  Ince  production  —  a  Paramount  Artcraft  special. 

SUGGESTIONS 

After  you  have  booked  this  one  the  star,  producer  and  brand  should  of 
course  be  emphasized  in  every  announcement.  Then  use  as  many  catch 
lines  with  the  title  for  sniping  and  throw  aways.  An  invitation  mailed  to 
"  the  lady  of  the  house  "  may  have  a  special  appeal  if  you  "  ureentlv  call 
their  attention  to  the  fact  that  they  should  give  llieir  young  unmarried  lady 
friends  a  treat  and  help  them  along  in  life  to  make  the  right  choice  if  they 
will  accompany  the  lady  of  the  house  to  see  '  What  Every  Woman  Learns,'  " 
etc. 

CATCH  LINES 

Girls  should  put  on  their  armor  and  guard  against  the  encroachments  of 
the  lounge  lizard. 

Young  women  should  beware  of  "  geaks  "  who  come  bearing  smiles  because 
this  may  be  but  a  thin  veneer. 

One  susceptible  debutante  actually  chooses  the  parlor  clown  in  preference 
to  the  staid  but  sterling  youth. 

Every  girl  has  a  problem  and  if  she  does  not  decide  upon  the  right  man 
she  has  a  whole  lifetime  to  repent. 


Fast  Moving  Melodrama  Will  Please  Majority 

FRANK   REICHER,   the   director   of  the  World  picture, 
has  kept  everyone  in  the  cast  on  their  toes  every  minute 
and  as  a  result  we  have  a  very  swift  moving  melodrama 
with   the   essential   romance  and  many  pleasant   light  comedy 
touches. 

Many  of  the  incidents  have  the  fight  and  escape  punches  gen- 
^.rally  found  in  serials,  and  being  melodrama,  it  is  entitled  to  be- 
come rather  far-fetched  in  spots,  especially  where  a  star  with  a 
feather  weight  physique  is  able  to  carelessly  topple  a  big  brutal 
heavyweight. 

But  this  is  a  good  story  with  a  pretty  love  sentiment  and  is 
well  directed.  It  is  capably  enacted  and  has  a  clear  continuity. 
Scenically,  and  for  settings,  photography  and  laboratory  work,  it 
is  up  to  standard.  The  hero  and  heroine,  discharged  from  a 
big  city  daily,  take  charge  of  a  small  newspaper  in  a  mountain 
town  and  clean  up  a  gang  of  whiskey  runners.  A  fast-moving 
melodrama  that  will  entertain  the  majority. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  average  puller  and  generally  pleas- 
ing; Elite,  less  than  average  puller  and  fairly  pleasing;  Family, 
good  puller  and  very  pleasing;  Labor,  big  puller  and  entirely 
pleasing.    Length,  5  reels;  released,  Oct.  19. —  TOM  HAMLIN. 

THE  CAST 

Andrew  Mac  Tavish  Ferguson  Creighton  Hale 

Lucy  Baird   Virginia  Valli 

Daniel  Baird   Jack  Drumier 

Philip  Parker   Walter  Horton 

Janet  Ferguson   Clarette  Oare 

Al  Garvin   Edwin  Denison 

Jim  Garvin   John  Davidson 

Jacob  Ackerman   Carl  Sauerson 

Eva  Parker   .•  '..Eva  Gordon 

Jeff  Pollard   Adolph  Millar 

Directed  by  Frank  Reicher. 
Photographed  by  Max  Schneider. 

PRESS  NOTICE-STORY 

Creighton  Hale  and  Virginia  Valli  are  featured  in  the  World  picture 
which  comes  to  the  Theatre  for  a    day's  engagement  begin- 
ning  . 

Mr.  Hale  appears  as  a  young  cub  reported  on  a  big  daily  and  Miss  Valli 
has  the  role  of  a  young  woman  reporter  from  a  small  city  newspaper 
trying  to  get  the  big  city  atmosphere  by  reporting  for  the  metropolitan 
publication. 

When  they  trade  assignments  and  she  is  called  upon  the  carpet  for  the 
angle  of  the  story  the  young  cub  promptly  confesses  that  he  wrote  the 
offending  story  and  they  are  both  discharged.  As  her  father  is  going  to 
run  for  Sheriff  in  the  mountain  district  town  he  wants  a  bright  young 
man  to  run  his  newspaper  during  the  campaign  and  the  young  couple  go 
to  the  small  town  where  they  run  into  all  sort  of  difficulties. 

For  there  is  a  battle  on  between  the  whiskey  runners  and  the  good 
people  of  the  district.  /ery  melodramatic  incidents  occur  in  fast  succes- 
sion and  there  are  plenty  of  fights  between  the  contending  elements. 

Finally  the  girl's  father  is  elected  and  the  gang  rounded  up.  And  many 
former  officials  are  exposed.  The  hero  and  heroine  are  then  ready  to 
start  housekeeping  in  a  clarified  atmosphere. 

PROGRAM  READER 

He  was  only  a  cub  reporter  and  she  was  a  cubbess  reporteress  on  a  big 
citv  daily. 

When  they  traded  assignments  she  got  in  trouble  about  the  story  he 
wrote  for  her. 

City  editors  are  just  horrible  things  anyway  and  this  ambitious  young 
couple  quit  because  they  were  discharged. 

When  they  visited  her  father's  home  town  in  the  mountains  and  started 
to  run  his  paper  things  happened.  And  they  happened  fast.  They  were 
melodramatically  thrown  against  a  gang  of  whiskey  runners  with  rifles 
and  all  sort  of  exciting  things  happened  to  the  hero  and  heroine. 

"  The  Black  Circle  "  comes  to  this  theatre  next  week  and  is  cleverly 
enacted  by  Creighton  Hale,  \'irginia  Valli  and  a  notable  cast.  It  is  a 
World  production. 

SUGGESTIONS 

After  you  have  booked  this  picture  you  should  exploit  it  as  a  melodrama 
of  newspaper  people  and  whiskey  runners  in  a  mountain  district.  Creighton 
Hale  and  Virginia  Valli  should  be  mentioned  to  secure  whatever  pulling 
qualities  they  have  for  your  box  office. 

For  a  striking  advertising  stunt  a  black  circle  in  which  is  merely  inserted 

the  words:  "At  The    Theatre   "  you  have  an  attractive 

appeal  without  even  naming  the  feature.  Just  print  the  theatre  name 
and  date  of  showing  inside  the  black  circle. 

CATCH  LINES 

Here's  where  a  "  Cub  "  puts  the  "  Rep  "  into  "  Reporter"  which  wins  him 
an   editorship  and  troubles  innumerable. 

"Oh,  for  the  life  of  a  newspaperman,"  he  cried  —  and  he  many  times 
escaped  losing  his  own  life  on  the  job. 

Thrills  and  romance  in  the  life  of  a  live  newspaper  editor  in  the  moun- 
tains where  whiskey  runners  operated. 


November  i ,  1 9  i  9 


3351 


"CROOKED  STRAIGHT" 

(PARAMOUNT-ARTCRAFT) 


"THE  TREMBLING  HOUR" 

(UNIVERSAL) 


Will  Suitably  Entertain  Majority 

THIS   is  a  little  more  dramatic   than   the  general   rtm  of 
Charles  Ray  offerings.    The  qtiaint  ct)mcdy  lotiches  arc  not 
so  frequent  although  the  pathos  and  human  elements  arc 
present  and  have  their  appeal. 

There  are  some  highly  melodramatic  incidents  portrayed  here, 
and  a  slight  love  sentiment.  Mr.  Ray  a.gain  proves  that  he  is 
an  accomplished  actor  and  his  followers  will  undoubtedly  enjoy 
this  picture. 

The  country  bo)-  is  robbed  of  his  life  savin.gs  when  he  arrives 
in  the  big  city  and  then  turns  crook  until  his  partner  is  shot 
when  he  goes  into  the  country  again  to  take  care  of  his  pal's 
children. 

Although  this  cannot  truthfully  be  branded  as  a  great  picture 
it  possesses  charm  and  will  suitably  entertain  the  majority. 
Direction,  continuity  and  cast  are  up  to  present  day  standards. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  generally  pleasing; 
Elite,  good  puller  and  generally  pleasing;  Family,  good  puller 
and  entirelv  pleasing:  Labor,  average  puller  and  fairy  pleasing. 
Length,  5  reels;  released  X<  vcmbcr  9.-70.1/  IIAMLIX. 

THE  CAST 

Hen  Trimble  Charles  Ray 

■'Spark"  Nelson  Wade  Butler 

\  era  Owen  Margery  Wilson 

"Chick"  Larrabee  Gordon  Mullen 

Lucious  Owen  Otto  lIolTman 

.-'lory  by  Julien  Jostphson. 

Hirccted  by  Jerome  Storm. 
Photographed  by  Chester  Lyons. 

PRESS  NOTICE-STORY 

Charles  Ray  in  "  Crooked  Straight  "  is  the  attraction  billed  at  the   

theatre  for  a    days'  run  beginning   . 

This  is  a  Thomas  H.  Ince  picture  produced  for  Paramount-.\rtcraft  and 
the  author  of  this  story  also  wrote  "  The  Egg  Cr.ate  Wallop  "  and  "  Bill 
Henry,"  recent  screen  successes  of  Mr.  Ray. 

The  star  appears  as  the  country  youth  who  has  saved  a  thousand  dollars 
and  is  going  to  the  city  to  make  good.  He  is  gathered  in  by  a  confidence 
team  and  the  money  is  taken  away  from  him  on  the  day  of  his  arrival. 

Hungry  and  discouraged,  he  is  driven  to  become  a  partner  to  an  expert 
safe  blower,  and  for  several  years  this  strange  partnership  lasts.  One  night 
the  youth  catches  sight  of  the  confidence  man  who  had  robbed  him  and  a 
fight  occurs.  This  same  man  hears  the  youth  and  his  partner  planning  a 
safe  burglary  that  same  night  and  tips  the  police. 

When  the  house  is  raided  the  partner  is  shot  and  by  a  series  of  thrilling 
escapes  and  encounters  the  youth  succeeds  in  getting  the  body  of  his 
wounded  partner  through  the  cordon  of  police  and  escapes. 

After  his  pal  passes  away  the  youth  goes  to  the  country  to  take  care  of 
the  two  children  of  his  late  partner.     It  is  then  that  romance  enters  his  liffe. 

But  his  past  rises  up  to  confront  him  again  when  the  county  fair  brings 
city  crooks,  one  of  them  the  confidence  man,  who  is  trying  to  swindle  the 
father  of  his  sweetheart. 

There  is  said  to  be  pathos  and  thrills  with  romance  in  this  latest  Charles 
Ray  picture,  "  Crooked  Straight." 

PROGRAM  READER 

He  was  standing  out  in  a  terrific  rainstorm  without  a  friend  in  the  great 
city  —  and  stone  broke. 

The  youth  from  the  country  town  was  hungry. 

It  was  night  and  he  was  gazing  eagerly  into  the  lighted  window  of  a 
lunch  room  where  a  tempting  array  of  pastry  was  displayed. 
This  boy  was  straight  —  and  then. 

Temptation  entered  his  life  and  he  grasped  the  dangling  line  in  despera- 
tion. For  a  long  time  he  was  "  Crooked  Straight  "  until  a  piece  of  cold 
lead  cut  off  his  pal. 

And  then  a  girl  appeared. 

"  Crooked  Straight  "  is  the  title  of  the  Thomas  H.  Ince  picture  coming 
to  this  theatre  next  week. 

It  is  a  Paramount-Artcraft  and  it  stars  Charles  Ray. 

SUGGESTIONS 

When  you  have  booked  this  picture  the  appeal  is,  as  every  exhibitor 
knows,  on  keeping  the  star's  name  prominent,  as  Mr.  Ray  is  reputed  to 
have  a  very  large  following.  An  then  mention  of  course  that  this  is  a 
Paramount-.\rtcraft  and  produced  by  Thomas  H.  Ince,  all  familiar  names. 

Your  next  best  bet  is  announcing  some  of  the  former  pictures  in  which 
Charles  Ray  appeared,  such  as  "  Bill  Henry,"'  "  The  Egg  Crate  Wallop," 
"  Hay  Foot,  Straw  Foot."  etc.  Tell  them  that  "  Crooked  Straight  "  is  the 
story  of  a  country  boy  who  came  to  the  city,  went  wrong,  and  then  —  "  came 
back." 

CATCH  LINES 

A  country  boy  runs  against  the  hard  knocks  of  the  big  city  and  then 
deal  around  a  few  knocks  himself. 

When  you  are  hungry  and  friendless  in  a  rainstorm  on  a  dark  night, — 
well,  that's  no  place  for  a  respectable  bakery  window. 

A  piece  of  cold  lead  took  lodging  in  the  torso  of  his  pal  and  this  set  the 
youth  thinking, —  but  it  took  a  girl  to  save  him. 

\POOR  RETATIONS) 

Ask  your  patrons  to  come  to  your  theatre  and  learn  how  to  solve  a  difficult 
problem.  Emphasize  that  it  is  a  heart  story  —  a  story  of  the  country  and 
its  rimple  ways. 

Make  mention  that  it  is  written  and  staged  by  King  Vidor,  the  man 
responsible  for  "  The  Other  Half."  Mention  that  Florence  Vidor  takes 
the  leading  role.  As  there  are  no  dramatic  moments  it  would  be  best  to 
concentrate  upon  the  title  and  bring  out  its  value  in  catch  lines.  But  make 
nmch  of  the  theme  and  its  homely  character.  You  might  advertise  it  as  a 
pictur.»  of  the  heart  and  home. 


Well  Knit  Drama  of  Crooks  and  Mystery 

THIS  is  the  mystery  crook  story  at  its  best  with  an  excellently 
developed  continuity  of  an  unusually  original  plot. 
There  is  a  reason  for  everything  and  everything  is  within 
reason.  Romance  is  relegated  to  second  place  in  so  far  as  devot- 
ing much  footage  to  love  scenes  is  concerned,  most  of  the  six  reels 
l)eing  given  over  to  the  story  of  what  happens  when  a  gang  of 
confidence  workers  attempt  to  ptit  over  a  job  that  is  complicated 
b\-  the  mtirder  of  the  man  selected  for  the  "  gip." 

The  plot  be.gins  with  the  hero  in  prison  for  a  major  crime  of 
which  he  is  guilty  and  moves  steadily  forward  with  absorbing 
interest  due  to  the  fact  that  the  element  of  mystery  is  carried 
along  to  the  climax  and  because  a  logical  reason  is  shown  for  each 
step  in  the  story's  unfolding,  inclutling  the  hero's  reform.  We 
don't  believe  any  audience  will  be  sure  of  its  "guess"  concern- 
ing the  outcome  of  this  one.  Therefore  wc  can  but  label  "The 
Trembling  Hcur  "  a  success.  It  holds  interest  and  its  outcome  is 
is  tnifathomable. 

The  acting  of  the  entire  cast  is  good.  The  direction  is  excel- 
lent the  staging  is  faultless  and  the  titles  used  sparingly,  arc  in 
good  taste.    Length,  6  reels.—  /.  .V.  DlCKIiRSON. 

THE  CAST 

Major  Ralph  Dunstan  Kenneth  Harlan 

George  Belding  Henry  Barrows 

Bull  Barnes  Willis  Marks 

John  Belding  Clyde  Hopkins 

Alice  Belding  Edna  Shipman 

Margy  Webb  Helen  Jerome  Eddy 

Mrs.  Byrnie  Gertrude  Astor 

I'aulinc  Anna  May  Walthall 

Story  by  Kenneth  Clark. 
Scenario  by  Doris  Schroeder. 
Directed  by  George  .Seigmann. 

SUGGESTIONS 

In  view  of  the  fact  that  this  is  an  unusually  absorbing  story  with  no  great 
name  in  the  cast  we  would  get  out  in  the  open  and  advertise  this  as  an 
example  of  "  fewer  and  better  pictures  "  and  a  proof  that  "  the  play's  the 
thing." 

We  believe  that  this  picture  will  make  good  with  any  audience  which  likes 
mystery  stories,  which  most  people  do. 

We  would  bill  this  as  a  dramatic  gem,  one  of  the  few  features  which  will 
hold  water  when  the  acid  test  for  logic  is  applied.  We  would  say  that  it  is 
as  good  as  "  Lender  Cover,"  "  Through  the  Wall,"  an  old  V'itagraph,  or 
any  other  good  mystery  picture  you  have  played  which  pleased.  Compare 
this  with  some  picture  which  did  please  so  you  won't  have  to  base  all  yoflr 
appeal  just  on  your  say  so.  You  shouldn't  tell  them  the  story  of  this  picture 
or  any  other  mystery  production,  because  that  kills  interest. 

If  you  go  in  for  personal  guarantees  or  wish  to  begin,  this  is  a  gooil 
feature  to  work  on.  We  wouldn't  use  too  many  scene  stills  that  tended  in 
any  way  to  give  away  the  plot.  It  is  a  good  subject  for  a  "  teaser  "  cam- 
paign, providing  you  think  this  method  of  advertising  is  good  stuff,  especially 
on  a  serious  picture. 

PRESS  NOTICE-STORY 

"  The  Trembling  Hour,"  an  example  of  what  may  be  expected  of  "  fewer 

and  better  "  pictures,  has  been  booked  for  showing  at  the  ■  theatre 

beginning   . 

"The  management  believes  it  is  offering  a  photoplay  in  this  new  special 
production  which  will  please  every  person  who  enjoys  the  mystery  picture 
at  its  best.  Especially  will  it  recommend  itself  to  those  who  like  pictures 
where  the  outcome  is  difficult  to  foresee  and  where  there  is  a  logical 
reason  for  everything  which  is  done  in  building  to  a  picture  climax.  The 
management  will  personally  guarantee  that  this  one  will  "  hold  water." 
In  fact  we  will  defy  any  person  to  guess  who  committed  the  murder  which 
is  the  big  question  in  "  The  Trembling  Hour."  This  is  an  all  star  cast 
production  with  perfect  types  playing  each  of  the  several  big  roles  in  the 
feature.  In  fact  we  have  labelled  this  as  one  of  the  banner  productions 
of  the  season.  Those  who  do  not  see  it  will  miss  a  rare  dramatic  treat.  Don't 
think  "  The  Trembling  Hour  "  is  melodramatic.  It  is  mystery  drama 
at  it's  best  with  no  heroics  injected  to  spoil  it's  true  to  life  flavor. 

CATCH  LINES 

"A  man  is  murdered.  .Any  one  of  several  persons  might  have  committed 
the  crime  including  the  hero  who  would  have  been  exonerated  because  he 
is  suffering  from-  shell  shock.  We  can't  tell  you  more  about  this  plot  with- 
out spoiling  your  enjoyment  if  you  see  the  picture.  Just  take  our  word 
for  it  that  it  is  a  worthwhile  production." 

"  This  is  an  entertaining  and  absorbing  mystery  photoplay  which  will 
please  every  lover  of  well-constructed  screen  stories.  A  crime  is  com- 
mitted. Who  is  guilty?  That  is  the  principal  theme  of  this  picture. 
There  is  a  romance  too.     You  will  like  this  production." 

{MYSTERY  OF  THE  YELLOW  ROOM) 

identity  of  the  master  criminal.  But  did  he  succeed?  Did  the  girl  recover? 
.\nd  what  of  her  fiance;  was  he  under  suspicion?  Clue  after  clue  was 
offered  to  untangle  the  web.  What  came  of  them?  Were  they  punctured 
and  found  to  contain  no  evidence  to  solve  the  crime?    These  questions  will 

be  answered  next   ,  when  the  first  Realart  picture.  "  The  Mystery 

of  the  Yellow  Room,"  is  shown.  We  consider  this  the  best  mystery  story 
ever  screened.  It  completely  bpffles  solution.  You  think  you  can  place  your 
hand  on  the  GUILTY  ONE,  and,  lo  and  behold!  you  are  wrong.  Come  and 
see  this  wonderful  picture  —  a  picture  directed  by  Emile  Chautard. 

SUGGESTIONS 

You  can  bill  this  picture  and  feature  it  in  the  columns  of  your  paper  as 
the  best  mystery  photoplay  ever  made.    You  can't  go  too  strong  on  this. 


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ARGUS  LAMP  &  APPLIANCE  CO.  OHIO 
815-23  Prospect  Ave. 
CLEVELAND,  OHIO 

 ♦  

BOSTON  MOTION  PIC-  MASSACHUSETTS 


TURE  SUPPLY  CO. 
54  Broadway 
BOSTON,  MASS. 


RHODE  ISLAND 
CONNECTICUT 


B  R  E  C  K  PHOTOPLAY 
SUPPLY  CO. 
98  Golden  Gate  Ave. 
SAN  FRANCISCO,  CAL. 


NORTHERN 

CALIFORNIA 
WESTERN  NEVADA 
OREGON 


3.  SLIPPER  &  CO. 
728  South  Olive  St. 
LOS  ANGELES,  CAL. 
Selling  Agents 


SOUTHERN 

CALIFORNIA 

and 

ARIZONA 


DWYER  BROS.  &  CO. 

631  Walnut  St. 
CINCINNATI,  OHIO 


SOUTHERN  OHIO 
and 

KENTUCKY 


ERKER  BROS.  OPTICAL 
CO. 
608  OHve  St. 
ST.  LOUIS,  MO. 


EASTERN 

MISSOURI 
NORTHEASTERN 

ARKANSAS 


Madison  ] 
St.  Clair  ) 
Monroe 


Counties 

in 
Illinois 


EXHIBITORS  SUPPLY  CO. 
845  South  Wabash  Ave. 
CHICAGO,  ILL. 


ILLINOIS 

(Except  Madison,  St. 
Claire  and  Monroe 
Counties) 


EXHIBITORS  SUPPLY  CO. 

157  North  Illinois  St.  INDIANA 
INDIANAPOLIS,  IND. 

 ♦  

EXHIBITORS  SUPPLY  CO. 
204  Manhattan  BIdg. 
MILWAUKEE,  WIS. 

 f- 


SOUTHEASTERN 

WISCONSIN 


HOLLIS-SMITH-MORTON  WEST  VIRGINIA 
COMPANY  aind 
1201  Liberty  Ave.  WESTERN 
PITTSBURGH,  PA.  PENNSYLVANIA 


LELAND  THEATRE  SUP- 
PLY HOUSE 
97  State  St. 
MONTPELIER,  VT. 


MAINE 

NEW  HAMPSHIRE 
VERMONT 


LUCAS  THEATRE 
SUPPLY  CO. 
158  Marietta  St. 
ATLANTA,  GA. 


N.  Carolina  Alabaipa 
S.  Carolina  Louisiana 
G-orgia  Tennessee 
Florida  Southern 
Mississippi  Virginia 


MICHIGAN  MOTION 
PICTURE  SUPPLY  CO. 
63  East  Elizabeth  St. 
DETROIT,  MICH. 


MICHIGAN 


LUCAS  THEATRE  SUP- 
PLY CO. 
1816  Main  St. 
DALLAS,  TEX. 


TEXAS 
SOUTHERN 


ARKANSAS 


ALBANY  THEATRE 
SUPPLY  CO. 
4  Clinton  Ave. 
ALBANY,  N.  Y. 
Selling  Agents 


EASTERN 

NEW  YORK 
(Except  Greater  New 
York  City) 


AUBURN  FILM  CO. 
AUBURN,  N.  Y. 
Selling  Agents 

BECKER  THEATRE 
SUPPLY  CO. 
184  Franklin  St. 
BUFFALO,  N.  Y. 
Selling  Agents 


CENTRAL 

NEW  YORK 


STATE 


WESTERN 

NEW  YORK 

STATE 


-If-  


B.  F.  PORTER 
729  Seventh  Ave. 
NEW  YORK,  N.  Y. 


GREATER  NEW  YORK 
NORTHERN  NEW  JERSEY 
Dutchess 


Putnam 

Orange 

Suffolk 

Sullivan 

Rockland 


Counties 


New  York 
Sute 


SEATTLE  STAGE  LIGHT- 
ING CO. 
21  Madison  Block 
SEATTLE,  WASH. 


WASHINGTON 
and 

OREGON 


LEWIS  M.  SWAAB 

1327  Vine  St. 
PHILADELPHIA,  PA. 


DELAWARE 
EASTERN 

PENNSYLVANIA 
SOUTHERN 

NEW  JERSEY 
EASTERN 

MARYLAND 


SW ANSON-NOLAN  THE-  WYOMING 

ATRE  EQUIPMENT  CO.  COLORADO 

1514  Welton  St.  MONTANA 

DENVER,  COLO.  NEW  MEXICO 


SWANSON-NOLAN  THE- 
ATRE EQUIPMENT  CO.  NEBRASKA 

423  South  15th  St.  SOUTHERN  IOWA 

OMAHA,  NEB. 


SWANTSON-NOLAN  THE- 
ATRE EQUIPMENT  CO. 
132  East  Second  South  St. 
SALT  LAKE  CITY,  UTAH 


UTAH 
IDAHO 

EASTERN  NEVADA 


WEBSTER  ELECTRIC 
COMPANY 
719  9th  St.,  N.  W. 
WASHINGTON,  D.  C. 


WASHINGTON,  D.  C. 
WESTERN 

MARYLAND 
NORTHERN 

VIRGINIA 


I 


YALE  THEATRE  SUP- 
PLY CO. 
201  Sheidley  BIdg. 
9th  and  Main  Sts. 
KANSAS  CITY,  MO. 


WESTERN 

MISSOURI 

KANSAS 

OKLAHOMA 

NORTHWESTERN 

ARKANSAS 


The  Hours  a  Man  Spends 

Alone  With  His  Projector 


■PvURING  the  hours  when  the  show  is  on,  when  the 
projectionist  is  alone  with  his  machine,  he  finds 
plenty  of  reasons  for  appreciating  its  good  qualities  and 
quickly  learns  of  its  bad  ones.  If  the  machine  causes 
him  to  spend  unnecessary  time  in  adjustments  and  leaves 
him  in  a  perpetual  state  of  ^^expecting  something  to  go 
wrong/ ^  it  renders  him  fretful — nervous  and  upset. 

WHICH  MEANS  LESS  EFFICIENCY 
IN   THE   PROJECTION  ROOM 

This  condition  will  generally  cause  a  loss  of  interest 
in  his  machine  and  a  constant  desire  to  *^try  something 
else."  It  is  well  to  remember  that  the  average  man  will 
always  do  his  best  when  he  is  equipped  to  do  so. 

The  Simplex  is  so  constructed  as  to  meet  every 
projection  room  requirement  and  our  claim  of  universal 
satisfaction  is  based  on  the  fact  that  the  men  who  use 
Simplex  never  change,  for  it  is  built  as  they  themselves 
would  build  it. 

When  again  you  learn  of  a  man  who  contemplates 
changing  his  old  machine,  ask  him  what  he  intends 
installing. 


THE  ANSWER  INVARIABLY  WILL  BE 
-^'SIMPLEX^^     '  = 


Throughout  our 
electrically-operated 

laboratory  we  utilize  wonder 

machines  —  machines  of  highest 

mechanical  perfection. 

But,  machinery  is  brainless 

—  chemicals  are  fickle  —  so  at  the 
points  where  mechanical  devices  fail, 

stand  guard  our  skilled  artisans  whose  verdict  against  the 
less-than-perfect  is:  ''they  shall  not  pass!'' 

So,  by  proper  use  ofscienti- 

fic  implements  combined  with  the  best 

human  equation,  we  obtain  results  not  otherwise  possible. 

If  it  is  screen  quality  you 

desire,  plus  a  personal  service  feature  of 

priceless  value,  )'0u  will  have  your  developing  and  print- 
ing done  by 


There  are  reasons — 
Come  and  see  them 


NOVEMBER  8,  1919 


Ork  Entered  as  Second  Class  Matter.  October  13,  1913,  at  the  PoU  <  <f 

^  V/.  under  the  Act  of  March  3.  M7' 


PRICE  15  GENTS 


Chicago 


Reg.  U.  S.  Patent  Office 

—       729  Seventh  Avenue,  New  York  — 


Los  Angeles 


A  UALLMAPi/  DICTUPC 

"sTaMPED  VITW  TWE  UALL-MADK  OP  QUALIT^ 

Charbf  Milbr 

p  r  Q  r  Q  n  t  f 


An  abrorbin0rtor/  ofan  oxtraordi 

"THPOVgACkl" 

A  boautiCul  ^OQQty  uyoman 
ujl]OfQ  rerponrg  To  The 

romancQand  a  bafflinC^  i 
murdor  iD/rtGry- 


PICMTS  CONTROLLED 


With 


A  LADGE  CAfT  OC  NOTABLE  PLAYEI3S" 


Iffljf  UALLMAPI/  DICTUDC9 IB^ 


cIESSE    L.LASKV  ^rese;aCs 

CECILBDeMILLES 

.  prLODUCTIONI 

MALE  AND  FEMALE 

FOUNDED  ON  cj .  M .  BARRIE  S  FAMOUS  PLAY 

*THE  ADMIRABLE  CaiCHTON' 

yimPTED  FOR  THE  SCREEN  BY  JEMNIE  MJlCPHERSON 

ji  C/>aramount:0rtcraft  Cpidure 

YOUXL  NEVER  FORGET  "MALE  AND  FEMALE"! 


A  romance  that  searches  deep  into 
human  hearts.  A  mighty  picture,  vig- 
orous, powerful,  tremendous  in  scope, 
superb  in  artistry,  luxurious  in  settings 
and  gowns,  heart-gripping  in  story, 
unsurpassed  in  entertainment  value — 


destined  to  rank  as  a  thrilling  climax  to 
"  Old  Wives  for  New,"  "  Don't  Change 
Your  Husband,"  "We  Can't  Have 
Everything,"  "For  Better,  For  Worse" 
and  all  the  other  great  exhibitor'money- 
making  achievements  of  Cecil  B.  De 
Mille. 


Shipwreck,  terror,  despair  and  thrills  of  heroic 
rescue. 

Opulent  scenes  of  a  lite  ot  ease  among  the 
titled  rich. 

Love  and  strife  in  a  primitive  land  where  con- 
ventions are  forgot. 

Splendor  of  gowns  in  the  drawing  rooms  ot 
ultra-fashionahle  sets. 

Costumes  of  grass  and  skins  in  savage  jungles 
of  the  tropics. 

And  that's  "MALE 


Bevies  of  beautiful  women;  pomp  of  power  in 
a  profligate  court. 

Intimatepicturesof  below-stairs  lifein  a  wealthy 
British  household. 

A  love  story  that  is  absolutely  absorbing  in  the 
power  of  its  portrayal. 

All  the  passions  and  yearnings  of  the  race, 
fused  into  an  inspiring  story  that  beats  with 
red  blood. 

AND  FEMALE"! 


The  Sinews  of  the  Industry 

A  reliable,  dependable  supply  of  product  embracing 
every  desirable  type  of  subject. 

AND— 

Produced  far  in  advance  of  release  date  to  preclude 
any  possibility  of  the  exhibitor  ever  finding  himself 
without  available  material  to  present  to  his  patrons. 

An  expensive  but  necessary  policy  if  the  exhibitor  s 
welfare  is  to  be  properly  safeguarded. 

That  is  Famous-Players  Lasky  Corporation  Policy. 

For  the  month  of  November  we  offer : 

Eleven  (ii)  big  feature  productions  of  from  five  to  eight  thou' 
sand  foot  lengths. 

One  SUPER-SPECIAL,  "Male  and  Female"  the  master- work  of 
Cecil  B.  DeMille. 

One  Paramount'Arbuckle  com-  Three    Burlingham  Adventure 

edy.  Pictures. 

Tifo  Paramount'Mack  Sennett  Five  Paramount  Maga2;ines. 

Comedies.  Two  Paramount  Post  Nature 

One  Ernest  Truex  Comedy.  Pictures. 

Five  Briggs  Comedies.  An  imposing  array. 

Five  Burton  Holmes  Travel  Pic-  Thirty 'six  subjects ! 

tures.  This  is  Exhibitor'Insurance. 

A  Real  policy. 


Motion   Picture  News 


'        VVid  GUuning,  the  famous  reviewer  of  motion  pict 
published  the  following  review  in  his  issue  of  August  28: 
It  is  time  to  rejoice, 

"The  Miracle  Man"  is  the  moat  exceptionally  entertj 
and  tremendously  appealing  dramatic  production  I  h, 
seen. 

You  can  bet  your  red  shirt  that  this  will  hoi 
€nce  every  minute  and  send  them  out  boosting 
astically  than  they  ever  have  in  the  past,  an 
very  large  percenta'ke  of  them  coming  back  tf^ee  it,  brir 
some  friend  or  some  other  part  of  the  fsmily^^th  the 

We  liave  all  been  lo<)ktug,  for  a  radi<;ul  fhniigQ  jmL  full  duu  to 
realizatloH  by  tbe  men  with  the  say  so  of  tlie  bj0<\  of  el^fng  tu 
directors  a  rfal  chitnre  to  gd^out  and  make  big- pictures, 

<OKgratu!atioas  ail  ittoutiiJ  aimilue  oq  titiifTjjj^l  of  sucli^  u  policy. 

SLartiDi;  oft  with  u  Xast-fl^^g^^tflMiisely  luterei^Ung  epiKoL 
Toth'e  Cbliiiitowis,  Imroduclng  &  gang  of  crooks  fts  huraaa  and 
compelliDC  M  tbe  screen  has  ever  seen,  tlie  Ktory  shifts  to  u  s 
And  we  Und  tiirongh  most  reiuarkable  dminiBtances  a  miracle 
Tliia  scene  baa  a  wallop  each  as  the  screen  han  seldom  dLwlosd 
wonderful  part  abont  it  is  tliat  it  is  pure  drama,  tJiereby  provii 
CJme.that  wild  tactics  are  not  D^cefsary  to  deiiver  real  thrills, 
Tremendoui  CiEmax, 

rroBi  (hat  point  the  story  builds  and  builds  to  a  trt-meudous 
which  tJje  inGueuce  of  environment  and_<:K*au  Uioiight  for  good  b: 
some  remarkable  character  chuuges. 

i  do  not  remember  of  ever  having  seen  a  production' iu  whidt  tht 
acterlzQttons  of  (w.  njftuy  prijacipaig  were  so  beaucifolly  presented  i 
nicely  balanced. 

The  photography,  settings  and  general  atmosphere  are  very  artlfi 
jet  this  artistry  always  blends  with  Ibe  drama  Instead  of  over^iadow 
at  any  time. 

Great  Cast. 

Tom  Melghau  gives  the  greatest  perfonnance  of  bis  career 
work  of  Betiy  Compson  wlil  bt  a  revelation  to  all  &\m  foili.    IjOO  Cl 
In  an  exceptional  riiuractcrizaiiotj,  will  be  rememhured  fon-ver  by  c 
who  sees  UiL-;  film.    ,1qc  DowUrg.  as  the  whSte-halrod  old  patrlyrchj 


It  Is  an  ArtT^ 

WILUAM  A^JOHNSTON 


is  onKo*  me  BTT.taa  ar.u  most  hope- 
lorizo: 

fady  been  fully  and  EkillfuUy  re-.-iewed 

lose  here,  b^t  rather_to  treat  of  the  pic- 
|r  as^^ta  to#S^  this  art  and  ic- 


st>yt8  t(^^^|^li 


Better  Than  the  Original. 

course  Mr'  TucW  had  Georg%  M,  Cohan'iS  shrewd, 
ighly  .successful  Blay  of  the  samexiame,  an'd  Mr.  Co- 
~    had  1«i|h%:  Pi 

inspiratftiij  lyt  "■he  Mit 
double  Icicit^^^i^^ffi  as  "Tl 
tion"  bettered  its  original,  "The  Clansman.' 

In  both  cases  there  wa.s,  originally,  a  wealth  of  fi 

pie  humanity  and  power,  but  in  both  cases  the  windo\   

camera  has.  shown  these  in  actual  life,  moving  through  vaster 
fields,  and  their  fact  and  the  power  has  been  multiplied  by 
camera  magic  as  though  by  a  microscope. 

Tom  Burke  finds  a  particularly  easy  graft  by  exploiting 
foVn  rhiti-atAwn  to  visitors  in  the  metropolis.   Rose,  hi^  girl. 


pe^ 

The  Miracle  Man"  a  man  sat  beside  me  who 

-  lied  an  unbeliever  in  motion-  pictures. 

ongs  to  thtt  class  which  doesn't  go  to  eee  picture 
_     ^  enics  and  eer- 

ie 0!il||rtRn  oft>i(fures  which  ring 

xTnd  are  cxasperatmikenough.  Many  photodramas 
1  worth  their  atte»<wice'  but,  unfortunately,  many  are 
an  occasional  expJience  with  these  leads  them  to  ar- 


he  cone, 
hcomin; 

t  his  cla^Js  sJLll 

pon  ther^Sy  bel 
of  them.    It  is 
:es  all  those  peo; 
they  intelligent! 
■e  iitirred  broat 
cted  sincerely 
class  the  pict 


pictu: 


is  neither  here 


1  high  class  t 


\-ery  large  one,  despite  the  inroads 
pictures  and  the  national  adver- 
at  all  a  high-brow  class;  it  simply 
who  like  good  books  and  plaj-s  be- 
portray  life.    It  is  a  class  of  people 
y  the  hu-naanities — but  only  when  life 
and  as  it  really  is  or  might  be 
must  attract  if — to  put  it  baldly — a 


fer  seats  are  to  be  kept  filled  this  year 

Converted, 
refer  to  was  literally  swept  off  his  feet 
but  the  significant  thing  be  said  and 
THis  


^^■'M  tti^J^Sf  ^""""le  Iff 


November  S  ,  i  Q  i  Q 


THE    NORTH    AM  ERICA  K, 
PHILA.DELPHI A,   MONDAY,  OCTOBER   20,  1919 


N 


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Miir.agxnij  lu  itor 
. . .  .:ugS:t  ]ii'itor 

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AdvcTkising  Monaget 
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Si('.anghai« 


\sal 


4.60\  2.501 


MIRACLE  PICTURE 

THE  largest  auditorium  in  the  city,  on  Saturday  aitcrnoo", 
great  crowd  of  men  and  women  watched  in  silence  the  last  ciccnes 
of  a  pictured  drama.    The  music  of  an  orchestra  died  ^awi;y,  the 
paling  vision  on  the  screen  faded  into  darkness,  and  there  breathed  fi'om 
the  still  throng;  a  half-suppressed  sigh.    It  lasted  but  a  moment.  Then 
the  spectators  streamed  out  into  the  sunlight,  in  a  strange  c;uict-jd<%  bat 
with  eyes,  that  shone.    Curious  effects,  one  would  say,  to  follov/  what  is 
called  an  entertainment — at  best,  no  more  than  a  fancied  tale,  told  thru 
the  cunning  co-iibination  of  human  and  photographic  mimicry.    Yet  the 
mood  was  something  finer  than  the  mere  exhilaration  or  contentment  that 
iLay  be  created  by  any  appealing  exhibition  of  artistry.    These  people 
were  not  only  impressed;  they  were  genuinely  moved.    None  of  them,  we 
think,  will  deem  it  strange  that  we  turn  for  a  day  from  the  stirring  or 
momentous  or  tragical  themes  of  material  existence  to  glance  at  this 
unique  product  of  imagination.    For  it  has  the  distinction  of  being  an 
artistic  and  moral  achievement.    The  photoplay  is  called  "The  I\Iiracle 
Man."    It  is  a  miracle  picture. 
]^3n:o. '  1  •MO.         Its  elusive  yet  unforgettable  quality  is  revealed  in  the  fact  that 
^o:$_'.;5^   .|5  I  tlie  story  may  be  told  in  two  sentences,  yet  might  not  be  conveyed  in 
ooi  i  !  v.'ords  filling  as  many  pages.   A  gang  of  tenderloin  criminals  hear  of  the 

d  ai[  lyreign  \  strange  powers  of  a  ^'patriarch"  in  .a  remote  village,  whose  beauty  of 
stage    *        I  life  and  faith  have  helped  to  bring  health  and  peace  of  mind  to  the 
mo.  ;3ira"ii  '.-.o.  \  suffering;  assuming  innocence  and  belief,  they  surround  him,  and  stage 
8.ooi*4.coj'i."?5  i  ^  pretended  "miracle,"  thru  which  they  plan  to  exploit  the  sightless 
healer  as  a  business  enterprise.    Their  cunning  succeeds  beyond  all  their 
hopes.   But  unconsciously  they  fall  under  the  spell  which  they  had  sought 
to  use — they  are  themselves  transformed,  lifted  by  faith  from  depravity 
to  a  cleansed,  ennobled  manhood  and  womanhood. 

That  is  all.  A,  theme  of  elemental  simplicity,  yet  as  complex  as  the 
human  heart;  as  modern  as  yesterday's  news,~^'et  as  old  as  the  hills  of 
Galilee.  It  is  the  simplicity  of  the  story  and  its  telling  that  makes  the 
picture's  success  so  striking.  It  has  none  of  the  magnificent  settings 
and  ingenious  theatrical  illusions  of  those  spectacles  which  have  evoked 
acclaim  and  wonderment.  Its  subtle  power  is  comparable  only  to  that  of 
one  other  production,  "Broken  Blossoms."  And  that  searching  drama  has 
the  special  appeal  of  an  idealized  foreign  atmosphere,  of  a  suggestion 
of  livid  horror  which  stirs  by  sheer  pain  the  depths  of  feeling.  But  the 
magnetism  of  this  story  lies  in  its  scenes  of  lwa»:ity  and  tranquillity  no 
less  than  in  those  of  sordidness  and  ferocity.  Its  passion  is  masterful, 
but  its  quietude  is  irresistible.  It  steals  into  the  heart  like  an  exquisite 
poem,  lives  in  the  memory  like  a  haunting  song. 

Artistic  photography  is  today  no  exceptional  thing.  Acting  which 
the  magic  of  the  camera  can  translate  into  visualized  emotion  is  not 
unusual.  But  here  the  arts  of  human  and  mechanical  representation  have 
been  blended  by  genius  into  a  new  accomplishment.  The  makers  of  this 
picture  have  all  but  photographed  human  thought.  One  sees  portrayed 
upon  the  screen  the  spiritual  conflict  between  good  and  evil  which  is  the 
essential  drama  of  the  soul  and  of  all  human  existence. 

Thui  the  magic  of  the  camera  produces  efi"ccts  for  the  descriptloiv- 
of  which  words  alone  provide  no  effective  medium  of  expression.    There  | 
arc  episodes  in  the  Chinatown  dens  which  would  be  memorable  by  reason  j 
i  of  Iheir  appalling'  realism.    Like  glimpses  of  a  dehumanized  world  are  i 


6  mo. 

3  tno. 

1  mo. 

f.oo 

$5.00 

.85 

i.oo 

3.0c 

.SO 

J6.60 

;  30 

1.65 

.60 

!ts. — Remibby  di<ift  on 
iank  or  Express  uoncT 
ted  i?  at  risx  of  render. 
Idresses  changeii  must 
address 


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Do'- 


Motion   Picture  News 


CONDmONS 


last/  .  twenty  -  four 
rmurs     there  -—.we're 
i  v.ins     a  1  o  n  »t    '-1;^  ' 
.  uth  Atlantid  coa>;  . 
•■•  d  in    iha  centrx^,. 

jou^  vall^v  anal 
■  )•  ■.)  Liioxer.s.  in  U".i;  ( 

or'  .\ern       1>  o  c  U  y 
.\'M.;itain  rc-s^^i' 

."o  nsKle  ra  b  1 "  ".  '<.'^' 
rovers  AVvo  !W 
Lari'iers,  rnere(1>o.i,T)e 
eleven  inches  ny«8  A. 
M.  Sunda-;.  'I'or/riDer- 
jtare  liaa  fallen.,  in 
ti-.e  north  wlains 
f^ti^tes.  the  etiiitral 
Kocky  ^lountalja  re- 
sign and  it  n  lias 
'ctlansed  little  else- 
wlK^re.  Readincrls  re- 
main near  or  "i.te'ov/ 
the  r.ornval  in  ii  1! 
Iiartu  oX-th  •  coithtry. 
The  out'.o  >'j  i.-r-  fdr 
fair  iv.j.t.h^-  ■  iVicynday 
a:ifi  ?oci JIN  i^cnc-r- 
s)Iy  f.is;  OS  tlie 
j  lisoisii.  >,"ji  ^i^^^r.  e;c- 
c.iiM  ■ .  that  i  o  c  a  1 
T-s4o""t;r^  tuT-O. -D^obaivle 
i:;  If'l'/ricl.a  anql  rains 
i;c->lJ.v  in  tn?  resrion 
,  TeiTi'ierature  -  will 
th^  micldl'J  Ab...-1-itic 
ates  and  wiU  ci\ans:e 
of  the  Mi^ai-'isiDpi 
rly-ei^ht  iiours. 


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those  contortions'  of  tlie  pretencfed  cripple,  wTiereby~fie  preys  upon  the 
mercy  of  passersby;  the  cold  villainy  and  rapacity  of  the  leading  criminal, 
v/ho  plans  to  debauch  goodness  itself;  the  feral  cunning  and  depravity  l 
of  the  girl  who  is  the  lure.    Yet  these  things  pass  from  the  mind  as  the.    -  i 
panorama  carries  the  vision  to  scenes  of  gentleness  and  innocence. 

Masking  their  purpose  with  studied  similitude  of  meekness  and 
appealing  need,  the  four  creatures  from  the  underworld  insinuate  them- 
selves into  the  life  of  the  "patriarch."  Speech  and  hearing  and  sight 
gone,  his  spirit'  is  already  half  withdrawn  from  the  world,  and  he  is 
easily  made  the  instrument  of  their  design,  altho  even  thru  the  silence 
and  darkness  that  envelop  him  there  reaches  his  soul  some  haunting 
sense  of  the  evil  that  envelops  him.  He  has.no  armor  against  it  save 
bis  purity,  no  weapon  save  his  faith.    Yet  with  these  he  overcomes. 

The  pretended  "miracle,"  adroitly  wrought  before  the  eyes  of  a 
bewildered  crowd,  is  a  triumph  of  spectacular  falsehood;  as  the  loathsome 
"cripple"  crawls  painfully  up  the  cottage  path  to  the  motionless  figure  of 
i.he  old  man,  then  slowly  wrenches  himself,  with  feigned  convulsions  of  n. 
£.nguish,  into  human  shape,  one  thrills  to  the  emotions  of  the  rapt  throng. 

But  even  while  the  creature  fawns  in  a  simulation  of  gratitude  his 
face  stiffens  in  lines  of  amazement  and  terror.  He  sees  toiling  toward 
him  ;-nother  victim,  not  listed  in  the  criminals'  drama  of  deception — a  |  |.h 
tiny  >  illago  child,  with  twisted  limbs  and  crutched  arms  that  can  barely  i  [^^ '2: 
supj>ort  the  frail  little  body.  He  has  seen  the  "miracle,"  and  believes. 
Faii,h  touches  his  childish  soul  and  draws  him  forward.  His  g,aze  fixed 
uport  the  uplifted  face  of  the  patriarch,  he  drags  himself,  like  a  wounded 
bird,  up  the  narrow  path.  The  pitiful  little  figure  falters,  lurches  on, 
halts  again;  drops  ojie  tiny  crutch  and  all  but  topples  over — then  see! 
the  other  cru+^^ch  falls,  the  child  stumbles,  rights  himself  and  runs  forward 
with  wavering  steps  to  clasp  the  outstretched  hand.  A  mere  trick  of 
clever  stage  play  when  told  in  words,  the  pictured  scene  is  reality  itself 
to  the  spectators;  thru  the  darkened  theater  there  runs  the  thrill  as  of 
a  soundless  prayer  of  thanksgiving. 

Here  might  easily  have  been  fashioned  a  climax  from  which  the 
succeeding  episodes  would  drop  away  in  fatally  diminishing  conviction  and 
appeal.  The  triumph  of  the  story  is  that  what  follows  seems  to  give 
authenticity  and  still  deeper  significance  to  the  audacious  conception.  To 
those  under  the  spell  of  the  picture  the  incredible  has  become  real — 
they  have  seen  physical  infirmity  yield  to  the  power  of  faith;  yet  no  less 
enthralling,  no  less  miraculous,  is  what  they  witness  now  in  the  sway 
of  that  power  over  minds  diseased  and  natures  perverted  by  criminality. 
The  supreme  heights  of  the  drama  are  reached  as  it  portrays  the  silent 
conquering  of  hardened  wills,  the  physical  and  spiritual  regeneration  of 
those  who  had  thought  to  debase  and  exploit  the  loftiest  instincts  of 
humanity. 

Those  who  contributed  to  the  ci*eation  of  this  miracle  picture  have 
earned  all  the  i-ewards  it  may  bring  them,  for  they  have  revealed  potential 
values  in  the  photoplay  which  only  genius  might  develop.  The  acting 
itself  could  have  no  higher  praise  than  the  statement  that  it  gives  reality 
to  scones  Avhich  might  easily  have  been  made  ludicrous  or  otfensive. 
Thomas  Meighan  as  the  master  criminal,  Lon  Chaney  as  the  repulsive 
"cripple"  and  Joseph  Dowling  as  the  patriarch  give  portrayals  that  realize 
ti;o  very  spirit  of  the  theme.  One  would  like  to  know  the  name  of  the 
feoy  "vuiuse  larnencss  was  reflected,  as  one  sees  it  ifi  real  life,  even  in  liisjhur^: 
druv,-n,  smiling  face.    But  perhaps  t!ic  most  appealing  bit  of  portraiture  |  t.'>V.-n. 

.  that  of  Betty  Compson.  The  transformation  Avhich  she  thows — from  '  j;'/,"''^ 
^ae  feline  creature  of  the  tenderloin  to  the  awakened  and  purified  woman!  jnoioL' 
ai_thc  end — is  far  more  than  a  trick  of  make-up  and  >nanner;  she  suggests! 


use<l 
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November  S ,  i  9  i  9 


mi 


'.'mon  v.  a,s  pre:i^i<"f  ' 
Kitto  ;md  a<(.  ■ 
I'Ycderick  Gilli  [ 
from  reconstru  ^  \ 


^  T  o  latest  adii- 
tion  to  t'liG  c*s  al- 
ty  list  is  Uirney 
Barucli;  iio^»  if 
A-l  b  e  r  t  S  d^cy 
Burleson  Tn-f^aks 
c!own  the  cotinfy 
is  doomed 

idea  of  Thanks-A'"iiiSf 
lO  sidestep   a   slico  of 

-niplain  that  alighDng 
:c  their  crrps,  but  \fait 
makes  a  flying  L.:i-zle 
ill  have  its  hangjsr. 

^aara  says  the  tv'^^y" 
ins,  but  we  imrjlne 
as  generally,  i  the 
vho  helped  .Tcm- 

sold  iil.OOO.OOO  -Jjunds 
sugar  to  FrfK  je,  we 
rsi  w  c  can  makie  our 
by  sweet  and  t',inder 
e's  happiness. 

bittet;Iy  complsilns 
the  head  of  the  steel 
lis  wrcng,  a.9  usJal. 
.•hero  he  is. 

says  he  still  tliinks 
}n  "tvise  for  -An  erica 
of  the  war,  ca'  g 
^victorj'.    Thist*         a  , 
but  you  h.avc  -  ! 

[tor's  abil  ty   ij  -  i 

Iministraticn'o 


Icansine- 


oC  the  gul's  v/holc  ixMiK".    TiiQ  &-ul)tletict  po;;ioiuiini 


art  Tiave  had  fcv.  finer  '-oanif^stntlolis  I'lan  that  which  appears  in  the 
fleeting  changes  of  her  expression;  one  sees  the  mask  of  innocence,  assumed 
at  first  in  mocking  masquerade,  become  the  outward  sign  of  a  veritable 
tran^^figuration  within. 

Yet  to  give  expression  to  the  admirable  work  of  these  artists  there 
was  needed  the  creative  genius  of  a  master  direction.  This  v.us  the 
contribution  of  George  Loane  Tucker.  Its  most  striking  cxndep  'e  is  the 
investing  of  a  tale  of  daring  fancy  with  the  searching  power  '^f  verity — 
the  literal  picturization  of  the  miraculous.  But  hardly  less  notable  is 
the  restri  •■  t  and  discrimination  with  which  the  subject  is  handled.  There 
is  ro  false  idealization  of  vice,  no  mawkish  pretense  that  it  is  not 
ess;.ntially  cruel  and  corrupt  and  treacherous.  Nor  are  the  episodes  of 
i-egeneration  made  offensive  by  degrading  saci-ed  themes  to  the  uses 
of  theatrical  interpolation. 

It  is  precisely  because  of  this  spirit  of  high-minded  artistic  endeavor 
on  the  part  of  the  producer  that  one  must  deplore  the  marring  of  the 
harmony  by  a  stupid  censorship.  Not  only  have  scenes  of  vitaFTignificance 
been  cut  to  satisfy  arbitrary  rule-s,  but  titles  which  expressed  essential 
characteristics  have  been  altered  so  as  to  obscure  the  story  they  are 


supposed  to  illuminate.  Having  seen  the  picture  in  its  first  public  state, 
before  it  pa.'^sed  under  the  heavy-handed  editing  in  this  state,  we  can 
affirm  that  except  for  one  picture — shown  oniy  momentarily  and  later 
eliminated,  we  believe,  by  the  producer  himself — there  was,  not  a  single 
episode  or  line  to  detract  from  the  wholesomeness  of  the  story.  Not  the 
least  proof  of  the  genius  of  the  production  is  that  its  beauty  and  pnver 
shire  even  thru  the  disfigurements  perpetrated  by  official  incpiitudj. 


When  this  picture  was  first  shown  in  New  York  one  newspape."  criti , 
made  the  profound  observation  that  it  might  interest  immature  minds 
but  would  have  no  appeal  for  "the  sophisticated  audiences  of  Broadway. '' 
Yet  it  filled  a  theater  on  that  highly  intellectual  thorofare  for  three  weel  s 
at  $2  a  seat,  an^  is  still  being  shown  at  cheaper  houses  in  the  Sfc.nie 
cultured  territory".  The  picture  derives  its  reality  from  the  fact  that  it 
expresses  unuttered  feelings  and  aspirations  of  the  mL-lt'tudes  who 
witness  it,  emotions  and  sentiments  wnich  lie  deep  ii.  the  h<;.rts  of  men 
and  women  evei-y where.  Its  appeal  is  sentimental;  but  so  i;  the  human 
mind. 

It  has  been  shown  that  thru  tlie  magic  of  the  metior  pi<;turi  the 
people  can  be  dazzled  by  pageantry,  thrilled  by  magnificen;  sjje^taclei'  ^nd 
the  simulation  of  dramatic  perils.  But  they  become  t-ited  with  these 
mechanical  ingenuities  and  extravagances.  It  is  \/hen  the  secret  p  aces 
of  the  heart  are  opened  to  them  that  the  response  is  ,|^reat5st,  as  to  chis 
revelation  of  the  silent  power  of  faith  and  purity,  in.  a  stor/  unfcl ding 
in  the  beauty  and  fragrance  of  a  flower. 

We  would  not  envy  the  man  or  v/oman.  however  irtehectual,  wlio 
could  see  this  simple  drama  unmov'',  who  \^culd  not  oorifess  dc  iving 
firom  it  a  new  sense  of  kinship  with  humanity  aiO  a  Jeepec  undcrstcndirj; 
of  the  spiritual  forces  of  existence. 


deal  wi« 

that  h:J 

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recti  J 

to  all! 

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j4  Cparamounl^rtcraft  Q>icture 


♦ti^Wr — 7*  ADOLPH  ZXIKOR  Tres.  JESSE  L.LASKY  Vice  Pres.  CECIL  B.DE  MILLE  Director Qeneml 


|;  FAMOUS  PLAYERS -lASKY  CORPORATION 

ADOLPH  ZXIKOR  Pres.  JESSE  L.LASKY  Vice  Pres.  (  


3364 


Motion   Picture  New  s 


S.R.O.  EachKight 

Wimts  Seturn  Showing 


WESTE 


^6D  34  HI  6 


PRESIDENT 


UNION 
AM 


1919  OCT  W    AM  * 

DBinraii  ooiois 
,  ,  HO.KX.sa»  COB.   3  ^  ^^^^^ 


Benjamin  B.Hampton  S-Eltinge  F.Warner 
present 

ZANE  GREY'S 

most  powerful  picture 


Desert  Cold 


Direcbed  by  T.HAYES  HUNTER 


With  an  All-Star  Cast: 

E.  K.  LINCOLN 

MARGERY  WILSON 
EILEEN  PERCY 
W.  LAWSON  BUTT 
WALTER  LONG 
RUSSELL  SIMPSON 
ARTHUR  MORRISON : 
EDWARD  COXEN 
FRANK  LANNING 
FRANK  BROWNLEE 
WILUAM  BAINBRIDGE 


This  is  a  typical  report  of  a  big  ex- 
hibitor on  "Desert  Gold."  A  dozen 
big  first  runs  have  written,  saying: 
''I  paid  a  high  price  for  'Desert  Gold' 
and  it  was  the  best  buy  I  have  made 
this  year." 


Swartz's  Victoria,  Wilmington,  said: 
"Played  to  capacity  all  week  and 
would  have  continued  it  for  second 
full  week  if  United  Artists  would 
have  consented  to  our  deferring  their 
first  Fairbanks  for  a  week." 


W.HODKINSON  CORPORATION 

527  Fifth  Avenue .  New  York  Gty 
Distributing: through  VKlWt  Eahangt.hKorporuted 


3366 


Motion  Picture  New 


0« 


arreiv 


KERRIGAN 

in 

The  Joyous  Liar 


By  Jack  Cunningham 

Exhibitor  approval  of  this  picture 
exceeds  that  bestowed  upon  any 
other  J.  Warren  Kerrigan  picture  of 
the  past  year.  It  has  been  booked  for 
much  bigger  first  run  theatres  than 
any  recent  Kerrigan  production. 


Directed  by  Ernest  CWarde 

When  exhibitors  voluntarily  say: 
"This  picture  is  worth  more  money 
than  I  have  been  paying  you,"  and 
then  back  this  up  by  paying  more 
you  can  be  certain  of  the  quality  of 
the  story  and  the  production. 


W.HODKINSON  CORPORATION 

527  Fifth  Avenue.  New  YorkQty 
Distributing  through  PATH^  hcchange  Incorporated 


November  S ,  1919 


33ri7 


Plus 
Plus 
Plus 
Plus 
Plus 
Plus 

These 


Skilfully  Combine 


A  very  beautiful  girl  star — 

Love,  romance,  sentiment  and  charm 

Melodramatic  thrills  and  punch. 

Unceasing  dramatic  action. 

Electrically  vibrant  direction. 

Money  and  brains  in  production. 

Exceptionally  keen  and  intelligent 
exploitation. 

are  the  elements  contriljuting  to  the  immediate  success  of  the  first 

Deitrich-Beck  Inc.  production  starring 


Doris  Kenyon 

THE  BANDBOX 

Picturized  from  the  famous  novel  by 

Louis  Joseph  Vance 

 Directed  by  R.William  Neill  

W.  HODKINSON  CORPORAHON 


527  Fi/th  Avenue.  New  YorlcGty 
DiunbuUng through  PATHE  Etchange.Inaxporaud 


UNITED  ARTI9TS  CODPODATION 

MARY  PICKFODD  - CHARLIE  CUAPLIN-  DOUGLAS  FAlRBANk?  •  DW.GDIFPITW 
72Q  Sevenfk  Avie,,Ne\vNbrk 


MARY  PICKFORD  CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS    DW.  GRIFFITH 


THE  STRAND,  NEW  YORK 

THE  MERRILL,  MILWAUKEE 

THE  PALACE  AND  COLUMBIA 
WASHINGTON,  D.  G. 

THE  RIALTO,  PORTLAND.  OREGON 

THE  RIALTO,  TACOMA 

THE  RANDOLPH,  CHICAGO 

THE  CIRCLE,  INDIANAPOLIS 

A  few  of  the  many  theatres  that  have  fully 
demonstrated  the  box-office  value  of 


m.  GRIFFITHS 


"When  we  first  saw  'Broken  Blossoms',  we  said  it  was 
'the  most  beautiful  picture  Tve  had  ever  seen',  and 
nothing  has  appeared  since  to  mal^e  us  change  our  mind. " 

HARRIET  UNDERHILL  in 
The  New  "V'ork  Tribune.  October  20th,  1919 


NOW    BOOKING   AT  ALL 


UNITED  ARTISTS  CORPORATION 


DISTRIBUTING  DEPOTS 


Nobody  In  Buffalo 
Bothers  About  Niagara! 


HEY'RE  too  used  to  it! 

But  if  somebody  were  to  cross  it  on 
a  tightrope  tomorrow   they'd  get 
up  and  take  a  look. 

And  it's  the  same  with  the  moving  picture — 
as  a  novelty  it's  as  dead  as  a  cock  in  a  pit! — 
its  only  salvation  is  great  pictures,  great 
stories,  great  artists,  great  direction  and  the 
guiding  hand  of  a  great  organization  to  weld 
these  elements  together. 

And  Goldwyn  has  got  it! 


GOLDWYN  PICTURES 

CORPORATION 


Samuel  Goldwyn,  President 


2,m 


M  0  t  X  o  n   Picture   N  e  w  .s 


SAMUEL  GOLDWYN 
presents 


TOM  MOORE 

in 

7^(0  Gay  Lord  Quex 

^  ARTHUR  WING  PINERO 
Directed  by  Harry  Beaumont 


Who  the  lady  might  be  made  no  difference  to 
this  gay  lord  so  long  as  she  was  good  looking. 
He  always  mslde  passionate  love  to  beauty — it 
made  no  difference  until  the  one  girl  in  the 
world  came  along,  and  then  he  found  that  real 
love  left  him  no  time  for  other  eyes. 


This  will  be  Tom  Moore's  biggest  picture.  It 
is  jammed  full  of  unusual  situations.  The  cast 
is  excellent,  the  direction  splendid.  A  won- 
derful story,  full  of  beautiful  women,  interest- 
ing men,  and  real  drama.  From  Sir  Arthur 
Wing  Pinero' s  most  famous  play. 


GOLDWYN  PICTURES 

CORPORATION 
Samuel  Goldwyn,  President 


November  8 ,  i  9  i  9 


3373 


Funny  episodes  follow  each  other 
so  closely  that  there  is  no  let-up 
in  the  laughter.  Action  and 
laughs — amusing  incident  and  con- 
tinuous enjoyment  that  unwinds 
with  the  film.  One  of  the  best 
comedies  of  the  year. 


Smiling  Bill 
PARSONS 


in 


His  Own  Medicine 


C/xpitol  Comedij 

Released  through 

GOLDWYN  DISTRIBUTING 

Corporation 


$100,000.00  Comedies 

The  comedy  is  just  as  essential  to  the  success  of  your  program  as  the  feature. 

It  offers  contrast;  it  gives  relaxation;  it  brightens  everybody  up;  if  Ws  the  right  kind. 

Why  devote  much  time  and  money  to  getting  the  right  kind  of  a  feature,  and  then 
take  anything  in  a  short  length  film,  provided  it's  merely  labeled  "comedy?" 

Harold  Lloyd  Special  Two  Reel  Comedies  have  a  surpassing  quality,  based  on  four 
years'  experience  in  the  making  of  fine  comedies  by  the  best  comedy  producmg 
organization  in  the  business. 

They  are  the  best  that  money  can  buy.  ^ 
One  Two  Reel  Comedy  Every  Four  Weeks,  Beginning  Nov.  2." 


II 


JOHN  CUMBERLAND  as  "The  Gay  Old  Dogr 


i 


GAY  OLD  DOG 

It  included  the  editor  of  a  big  magazine  who  had  bought  and  published  Edna  Feibers  story; 
professor  of  English  in  New  York  University;  an  authority  on  the  drama  from  Columbia  Univer 
sity;  the  motion  picture  editor  of  a  big  morning  newspaper;  another  from  an  afternoon  paper;  a 
prominent  scenario  editor  from  California;  a  New  York  producing  theatrical  manager,  and  others  of 
like  calibre. 

After  seeing  the  picture  nine  said:  "It  is  absolutely  different  from  any  picture  I've  ever  seen."  Th 
other  six  praised  it  in  six  different  ways.   All  said  the  same  word,  "charming" 

Another  jury  of  fourteen  hard-boiied  film  men  gave  the  picture  the  highest  possible  rating. 

Again  we  tell  you,    it's  a  great  picture  certain  to  do  a  great  business. 

from  Edna  Ferbers  Sioi^^  hy 

SIDNEY  DREW 
hjr  HOBART  HENLE 


vii/  Distributors  Vii^ 


1 


SWE 


h  ihe  adapfafion  of  James  Willards  celebrated  london  success 


OF  PLEASURE 


The  kind  of  a  picture  that  your  audiences 
take  to  like  strawberries  in  June; 
a  bealitiful  and  popular  star  and  seat 
^rippin^  melodrama  with  situations 
that  pile  climax  upon  climax 

know;- breathless  is  the  word! 

Direoted  hy 


jk7  part  special 


Distributors 


The  hit  of  thcsliowintheBi^Time 
The  hit  of  the  show  inyourTfieafre  - 

TOPICS  OP 
THE  DAY 

Selected  from  the  press  of  fhe  world  by  the  editors  of 

THE  LITERARY  DIGEST 

"No.  6  —  Topics  of  the  Day  was  especially  good  and  created  much 
laughter.  TTiis  feature  is  making  a  hit  with  the  Palace  crowd."  From 
the  review  of  the  show  at  B.  F.  Keith's  Palace  Theatre  in  New  York, 
in  the  Billboard. 

"The  Topics  of  the  Day  actually  drew  more  real  laughter  than  any- 
thing else  in  the  show,  yet  the  going  was  true  to  Palace  form."  From 
the  review  of  the  show  in  Keith's  Palace  Theatre  in  New  York, 
printed  in  the  Variety.  , 

PRODUCED  BY  T I  M  E  LY  FILMS  INC 

One  release  aweek 

Distributors 


rcmb  er  S  ,  1919 


3383 


With  MARGARITA  FISHER 

as   MAZIE   DEL  MAR 

"It's  greater  than  '  The  Miracle  of  Life,  "  say  many  exhibitors  who  have 
seen  it —  "Has  distinct  screen  possibiUties",  says  the  N.  Y.  Telegraph. 
The  better  the  showman  you  are,  the  bigger  you  can  "clean  up"  with 
The  Hellion.  The  biggest  houses  everywhere  are  showing  it.  Apply  to 
the  American  Film  Company  representative  at  your  nearest  Pathe 
Exchange  for  full  details  and  earUest  open  dates. 

Produced  by  Distributed  by 

AMERICAN  FILM  COMPANY,  INC.  PATHE 

SAMUEL  S.  HUTCHINSON,  Pres. 


I 


3384 


Motion  Picture  N  e  w  <; 


THE  SEA'S  A  ROMANCE  OF  THE    DEEP  AND 
„,,-  iiiiM-         HOLDS  MANY  THRILLS  NEW  To  THE  SCREEN 

^^Wffi^B  WRITTEN  AND  PRODUCED  UNDER  THE  PERSONAL  SUPERVISION  OF 

^P^^H  J.E.WILLIAMSON 

DIRECTED  BY   J.WINTHROP  KELLEY 


November  8 ,  1919 


3385 


SO  IT'S  UP  TO  YOU ! " 


C^iiat's  wliat  we  said  last  weeK-But  we 
^  were  late  saying  it  -  TOM  MOORE 
oF  Wasliingtoii  beat  tis  to  it!  Wliile  the 
presses  were  printing  our  advertisement 
Mr.MOORE  was  si^iiin^  a  contract  to  show 

SOLDIERS 

ofFORTUNE" 

nALLAN  DWAN 

PBwODUCTI  ON 

for  an  INDEFINITE  RUN  at  his 

Garden  Tlieatre 

MrMooTe  heard  tlie  pictxire  was . 
available  -  He  wasted  no  time  liistead 
of  taWngf  chances  ^  he  took  a  train 
for  New  York And  the  production  is 
being  shown  in  his  house  TODAY '  ^ 

WeVe  bad  scores  of  inquiries- We  are 
considering  the  ones  from  exhibitors 
who  are  willing  to  give  ns  REAL  RUN5 
Take  a  tip  fi-om  TOM  MOORE !  See 
any  REAL  ART  branch  manager  today 


REALART 


Presented  hif^ 

MAVFLOWER. 
PHOTOPLAY* 
CORPORATION 

PICTURES  COP.PORATION 

CAl'thuT  S.I^ne  President 
itl  West  41 11a  Street'  NewYorl^ 


SOLDIERS 

of  FORTUNE 
^  :  DWAN  / 


PRODUCTION 


November  8  ,  i  9  i  9  3387 

WESTER  UNION 

NEWCOMB  CARLTON,  PRESIDENT  GEORGE  W.  E.  ATKINS,   FIRST  VICE-PRESIDENT 

BROADWAY,  NEW  YORK  CITY 
A  3    36  NL 

WA      WASHINGTON      DC      OCT    36  \- 
KANE        R2ALART  PICTUFES  ji 

739        7      AVE        NEW  YORK    NY  1' 
SOLDIERS  OF  FORTUNE  BROKE  HOUSE  RECORD 
MY  GARDEN  THEATRE  TODAY 

COMPELLED  TO  STOP  TICKET  SALE  THREE  TIMES 
ALL  OPENING  PJICORDS  SHATTERED  INCLUDING 
MIRACLE  MAN 

ERSTWHILE  SUSAN  PACKED  RIALTO 

CONGRATULATE  REAL ART  ON  SUCH  A  MERITORIOUS 
FIRST  RELEASE 

TOM  MOORE 


3388 


Motion  Picture  New 


"It's  a  BEARCAT". 

New  York  Review 

"Interesting  types,  competent 
cast". 

Moving  Picture  World 

"A  substantial  success". 

New  York  Telegraph 

"Has  big  appeal.  Well  directed — 

eg 

red-blooded— six   reels  bristling 

"It  has  no  precedent  in  recent  pro- 

with suspense  and  heart  interest. 

ductions.  Strong,  intensely  dra- 

For a  picture  that  supplies  tense 

matic,  essentially  human". 

enjoymfent,  this  is  it". 

Exhibitors  Herald 

Exhibitor's  Trade  Review 

WORLD  PICTURES  present 

EVELYN  (jREELEY 

'Mq  and  Captain  Kidd 

By  Hamilton  Tmowpson 
Scenario  by  J-Cxarkson  Miller 

(^An  APFEL  Productiony 


in 


^at.^  have  bean  bodisd 
for  th^  iiKliibitiofi  of 


Oiis  of  -i-fic?  um.ST:   uiiipTiious'  pro- 


(f^arlc^  Gusnionk  ^td^fo,  success  that 
fan  o.na  s'ol id  jear  at'  tlie  Matins 
Elliot  &  TlicalTc!  iiiNeWixjrk  City. 

A  Piav  that  hasf  chsmed  rjiilliorsj: 
A  PlaV  that  m^iMtim^  tliQ  .<f piritiial 
Gxperk*rie^.v  of  a  young  girl.  021  the 
tfiredioMof  Life  .iler  cireamss  H^r 
dQ0iW.  Her  .hopa^^Har  AmpitioM 
I;r«:>.s'GB.tcd  by  Harrr  Gar>55-a 

i^l-  i'i  h  \.t  ted  by 


11 


^oolta-fi  !ia  II ,  B.Q  w  Ycsrk  City. 


ROBERTSON- COLE  ^Vfc^'V^^ 


«  PRODUCTIONS 


TKe  four  great  Brentwood  pictures  of  this 
season  have  towered  like  giants  above  the  mass 
of  photopla}??.  They  have  met  universal  approA^al 
and  the  highest  praise  hy  press,  public  and 
exhibitors.  "Greater  than  Excellent"  is  the  popular 
verdict. 

"The  Turn  In  The  Road"  w^as  acclaimed  the 
second   greatest   play   of  the   year.  "Better 
Times,"  *The  Other  Half"  and  "Poor  Relations" 
were   all  declared  its  equal.     This  is  another 
Robertson-  Cole  series  of  success. 


Available  at  all   ROBERTSON  -  COLE  EXCHANGES 


ROBERTSOM-COLE  Bv^SE 


BRENTWOOD 
PICTURE 


Critics  said  it  was  a 
wKolesome,  homely  telling 
of  a  great  truth,  the 
unmasking  of  the 
snobbishness  of  a  culture 
founded  on  dollars.  It  is 
so  true  that  almost  eOer^ 
man  and  vJoman  in  the 
country  will  feel  that  some 
part  of  it  is  from  his  or  her 
experience. 

The  stamp  of  a  great  and 
simple  Americanismofflie 
genuine  sort  is  indelibly 
wrough  into  the  story. 
A  real  treat  for  the  patrons 
of  the  silent  drama. 


Tom  Hamlin,  the  critic  of 
the  Motion  Picture  ISJews, 
in  reviewing  "The  Other 
Half"  said: 

"A  drama  of  peculiar 
timeliness  and  of  most 
wholesome  appeal.  A 
compelling  human 
interest  story  splendidl37 
directed  and  with  clear 
contmuity.  The  photo- 
graph}?  and  sets  are  perfect 
and  {\ne  cast  is  exceptionally 
well  fitted. 

TKe  re-Oiewer  considers  tKis 
one  of  the  best  pictures  produced 
for  several  montks.  It  is  in  a 
class  by  itself.  It  is  natural  and 
absorbing.  TKis  picture  sKould 
draNW  heavil]^." 


Available  at  all   ROBERTSON  -  COLE  EXCHANGES 


ROBERTSON- COLE  ^^^2^^ 


^iTVPHinLPQAD^ 


"A  sunshine 
picture  that 
should  please 
any  audience." 

Hlotiori  I  it  lul  l' 

A-,'xc'.v. 

"A  fitting  suc- 
cessor to  'The 
Turn  in  The 
Road.'  " 

iV.  >'.  M nrniny 

Telegraph. 


DETTEP 


TIMEC 


Brentwood  Pictures 

Direcied  by  King  W.  Vidot 


Classed  by  Frederick  Smith 
of  The  Motion  Picture  Maga- 
zine as  the  "Second  Best  Pic- 
ture of  the  Year." 


Available  at  all  ROBERTSON -COLE  EXCHANGES 


November  S  ,  1919 


3390 


ANimSlEIfil 


R  O  B  E-R  T  S  O  N^CO  L  E 

nnou  nee 

1' 


Harry  Depp 


QUPREME  Corned  les  are  of  the  type 
suited  to  the  most  refined  and  dis- 
criminating of  your  patrons.  They  are 
the  best  that  money  can  produce  and 
talent  devise.  In  cast,  direction,  and 
theme  a  high  order  of  quality  has  been 
attained.  They  are  one-reel  pictures 
offered  at  the  rate  of  one  a  week. 


"^HE  first  of  these  rollicking  plays  is 
"Good  Night  Judge,"  a  dashing, 
laughing  lyric  of  fun  and  frolic.  Start 
with  this  one  and  your  patrons  are  cer- 
tain to  ask  you  for  the  others.  It  carries 
all  the  humor  of  the  universe  without 
a  single  jarring  note. 


Waturin 

Teddy  Sampson 
Harry  Depp 
James  Liddy 
Katheryn  Le»v/is 


Teddy  Sampson 


Ava,lable  a.  all  ROBERTSON -COLE  EXCHANGE' 


This  picture's  a  scream  to  young  wives  or  old, 
And  a  treat  to  all  males,  be  they  shy  or  too  bold. 


This  vamp  vamped  the  boss  vvho  gave  her  a  job. 
But  she  wasn't  content  till  she'd  vamped  the  whole  mob. 


Joseph  M.  Schenck 
Presents 


Constance  Talmadge 

In  a  John  Emerson — Anita  Loos  Production 

"A  Virtuous  Vamp" 

Directed  by  David  Kirkland 

Photographed  by  Oliver  Marsh 
Tech.  Director,  Willard  Reineck 


She  rouges  her  cheeks 

and  powders  her  nose, 
And  what  the  law  'lows 


A  "First  National"  Attraction 


Each  morn  she  appeared  in  her  dainty  silk  hose. 
As  you  easily  can  note;  they're  all  at  her  toes. 


The  boss  takes  her  out  to  'earn  how  to  shimmy. 
She  shows  him  herself,  she  does  by  Jimminy. 


A  PICTURE  full  of  snap  and 
ginger  on  the  latest  love 
angle,  which  fascinates  every 
human  being  by  its  vital  per- 
tinence. It  is  the  second 
Constance  Talmadge  ''First 
National''  release,  following 
her  tremendous  success,  ''A 
Temperamental  Wife/' 

She  vamps  li.em  at  work, 

and  e'en  n  the  stree'. 
And  if  they  don't  tumble, 

 she  falls  at  their  feet. 


HV..U  i  cs  she  use  art?    She  does,  you  can  bet;  1  ne  n.orai  is  itiis:  NX/ hen  the  vamp  pulls  a  fail 

This  virtuous  vamp  lands  them  all  in  her  net.  Be  almighty  sure  that  your  office  boy  aint 


3404 


Motion  Picture  X  e  tv  s 


HENRY  LEHRMAN 

is  now  completing  his  initial 
personally  directed  production 
for  '  First  National,'  entitled 
''A  TWILIGHT  BABY" 


A  First  National  Attraction 


November  S  ,  i  9  i  9 


3405 


Lobster  Life  in  the  Wings! 

They  All  Want  to  See  It! 


This  ii  the  "First  National" 
Advertising  Press  Cat  A'o.  8 


Louis  B.  Mayer  presents  \ 


otewart 


In  a  Drama  of  Stage  Life 

Nind  theiyintGirl 


Adapted  from  the  famous  sta^e  play  by 

iirArthtirWingPmero 


Yound  Man/  Beware  of  the  Painted 


eauti'es  of  the  std^< 


'  First  Nat.'onal ' 
Attraction 


Tell  your  patrons  this  is  a  chance  to  see  the 
stage  girls  behind  the  scenes;  making  up  fcr 
their  parts  in  their  dressing  rooms;  at  their 
parties,  after  the  play,  on  the  stage  behind 
drawn  curtains  or  in  the  lobster  palaces. 


3406  Motion  Picture  News 

riJIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlllllllllllllllllllllli  ,  


The  Mary  Pickford  Company 
Presents 

Mary  Pickford 

In  Her  Third  Picture 
From  Her  Own  Studios 

"Heart  O' The"  Hills" 

Adapted  from  the 
Famous  Novel  by 
John  Fox,  Jr. 

Directed  by  5.  A.  Franklin 
Photographed  by  Charles  Rosher 


I  A  MID -NOVEMBER 
I  RELEASE 


I  A  First  National  | 

I  Attraction  | 

Siiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 


CONTROLLED  BV 

VICTOR  KREMER  FILM  FEATURES 

105  W.  40I!1  ST.  NEW  YOR  K 

PHONE  BRVANT  8352 


Yl 


KREMERFILMFEATUnEJ 


!05  W.  401^  IT. 

PHONE  BRVANT 


NEW  YORK 

3  3^2 


ART  TITLES    SV  V<  M.I.  5aCK  H 


November  8  ,  i  9  i  9 


34(/J 


A  tremendous 
melodrama  reach 
mi,  the  heart  of 
all  the  world  with 
the  I)roblein  of 
J)robleins- 

An  exciting"  J)ro 
duction  with  the 

most  extraordiTiary 
hex  office  opportuni- 
ty in  ten  years  of 

the  screen's  suc- 
cesses* 


WILLIAM  FOX 

presents 


BOOKINGS 


^Uh/jl/liYicLm  (ooper  in  the  leading  yole- 

FOX  ENTERTAINMENTS 


j41U 


M  0  ti  on  Picture  N  c  i. 


FOX  ENTERTAINMENTS 


ember  S  ,  i  i 


e/(uSS£LL, 

the  rising  star 
of  the  screen 
more  popular 
eveiy  hour  more 
successful  with 
each  new  pro-- 
duction  ishere'- 
with  offered  in 
a  vital  cinema 
dramatization 
of  a  tremendous 
novel  * 


WILLIAM  FOX 

presents 

ALBERT  RAY  h  ELINOR  FAIR 


in 


lAGABON 

LUCK 


FOX 


drama  of  fast  horses 
and  high  Life  — 
directed  by  Scott  DunLap 


ENTERTAINMENTS 


^  rill 

November  8 ,  19^9 


4, 


CS<Xjrv<y 


njiis  is  a  true  prophecy 
Tie  as  e  -  ash  your  Irish 
friend  io  translate  it 
Jrom  the  Qcelic^ 


It  refers  to  THEDA  BARAin 


JfathleeiiMavourneen 


oJ^  Siiper'iheda  'Bard  TrodueHon 

presented  t>y  WILLIAM  FOX 


FQX  ENTERTAINMENTS 


3414 


M  0  t  i  o  n  Picture  N  e  zf  s 


Ghe  success Jumiiy  for     ^  every  theatre 


WILLIAM  FOX 


SupevvlsCon  of 
Hampton  del  Ruth 

Without  a  parallel 
in  the  field  of  fun  - 


^fvfxl  ii^iiMiy»wi  I 


M' 


News 


The  new,  the  different,  the  unique  from 
all  the  countries  of  the  world  —  Sought 
for  and  expected  at  the  best  theatres  * 

TWICE  WEEKLY''  it'^  wkattiiis  worUi  contams 


FOX  ENTERTAINMENTS 


Tlvc  Top  orAll 


If  ELEAf  Gfncfiii 

THE p*?       «ti#%lC  * 

SaPEI?  SHOPT  p^A*^  OF  THE  MO\;iES  lINf 

/v(  ML  I  UAL  ir<C(DE(^TS  FRpM  HIS  eVeKTFUL  LIFE 

plPPIMCOMiD||$ 

FULL  OF  PRETTY  &/RILS  c»M,^rHc»  a/jS  LOTTAP^ 


READY  SOON 

Filmdom's  Aristocrat  Novelty  Feature 

SCREEN  FOLLIES 

Never  In  History  a  Short  Feature  Like 
This  One -Watch  and  Wait  For  It! 


3416 


Motion  Picture  X  c  w 


MIIIIKaR 


CARL  P.  WINTHER 
'  ranking  111  the  islands  ot  ihe 
out  h   oa,  Tasmania  and  us- 
iralia,  with  many  fascinatir  g 
fops  along  the  way. 


November  8 ,  i  9  i  9 


3417 


ANNOUNCEMENT !  !  ! 


The  Transatlantic  Film  Company 
of  America  has  purchased  the 
world  rights  on 

"THE  MARRIAGE  BLUNDER" 

A  Five  Reel  Feature  That  is 
Different  and  Yet  *  *  * 


ii 


THE  MARRIAGE  BLUNDER 

featuring 

SYDNEY  MASON  &   VERA  SISSONS 

A  SENSATIONAL  MYSTERY-DRAMA 


9  9 


A  picture  that  pleases,  thrills,  and 
entertains  from  the  opening  title 
to  the  end.    Now  being  offered 
on  the  State  Right  market  for 
the  approval  of  the  discrim- 
inating buyer.  Offers 
from  reliable  independ- 
ent buyers  solicited 


THE  TRANSATLANTIC  FILM  COMPANY 


OF  AMERICA 
INC. 


LEWIS  ROACH 
President 


Suite  502 
729  Seventh  Avenue 
New  York  City 


Telephones 
Bryant  1574—5 
Bryant  10462 


Hall  Room  Boys  Com- 
edies Have  Made  Good 

Their  promise  to  entertain  the  public  and  more  than  satisfy  the  exhibitor 
LOEW  CIRCUIT,  N.  Y.  CITY 

CALIFORNIA  THEATRE,  LOS  ANGELES,  CAL. 
STRAND  THEATRE,  N.  Y.  CITY 
STRAND  THEATRE,  SAN  FRANCISCO,  CAL. 
and^many  other  large  theatres  and  circuits  have  booked  the  entire 
series  for  1919-1920  4 
For  booking  arrangements  write  the  (ollowing  or  communicate  direct  with  us 

CONSOLIDATED  FILM  CORPORATION,  San  Francisco,  Cal. 

For  California,  Arizona  and  Nevada 
CELEBRATED  PLAYERS  FILM  CORPORATION,  Chicago,  111. 

For  Illinois  and  Indiana 
QUALITY  FILM  CO.,  Pittsburgh,  Pa. 

For  W.  Pennsylvania  and  \V.  Virginia 
MASTERPIECE  FILM  ATTRACTIONS,  Philadelphia,  Pa. 

For  E.  Pennsylvania  and  So.  New  Jersey 
MERIT  FILM  CORPORATION,  New  York  City 

For  New  York  State  and  N.  New  Jersey 
STANDARD  FILM  SERVICE,  Cleveland,  Ohio 

For  Kentucky,  Ohio  and  Michigan 
EXHIBITORS  FILM  EXCHANGE  of  Washington,  D.  C. 

For  Delaware,   Maryland,   District  of  Columbia,  Virginia 
GREATER  FEATURES,  INC.,  Seattle,  Washington 

For  Washington,  Idaho,  Montana  and  Oregon 
FIRST  NATIONAL  EXHIBITORS  CIRCUIT  OF  NEW  ENGLAND,  Bos- 
ton, Mass. 

PREMIER  PICTURES  CORP..  Charlotte,  N.  C. 

For  North  and  South  Carolina,  Georgia,  Tennessee,  Florida,  Alabama 
.SOUTHWESTERN  FILM  CORPORATION,  Dallas,  Texas 

For  Texas,  Oklahoma  and  Arkansas 

P$'oclvcce<£  by 

NATIONAL  FILM  CORP  o/!AMERICA 


H.M.RUBEY  Pi'cs. 


JOe.BRANDT  Gen.l^p. 


Distribuiedhi/ 

JACK  and  HARRY  COHN 

160 O  BROAD\IOT     NEW  YORK 


ov  c  mb  e  r  8 ,  i 9 i 9 


New  York  Morning  Telegraph 

October  26,  1919 

"Griffith  film  breaks  record  *  *  *  'Broken  Blossoms' 
idely  appreciated  by  audiences  *  *  *  Mr.  Mark  of  the 
jand  Theatre  told  Mr.  Abrams  that  the  Police  Reserves 
id  been  called  out  to  handle  the  crowds  that  stormed  the 
)ors  for  admission." 

Wid's  Daily 

(October  27,  1919 

"'Broken  Blossoms,'  which  closed  a  week's  run  at  the 
trand  N.  Y.'  Saturday  night,  BROKE  ALL  RECORDS  at 
lat  theatre  BY  SEVERAL  HUNDRED  DOLLARS.  The 
!Cord  previously  was  held  by  Mary  Pickford  in  '  The 
.oodlum '  and  previous  to  that  by  Charlie  Chaplin  in  '  A 
log's  Life.'  " 

In  Milwaukee 

E.  C.  Bostick,  manager  of  the  Merrill  Theatre,  Mil- 
aukee,  Wis.,  wired  Hiram  Abram  as  follows:  "  D.  W. 
riffith's  '  Broken  Blossoms  '  did  the  biggest  business  ever 
xperienced  in  the  history  of  the  Merrill  Theatre  *  *  * 
locked  street  cars  from  noon  on  *  *  *  Milwaukee  press, 
ty  officials  and  patrons  pronounce  it  Griffith's  best  produc- 
on  *  *.  *  engagement  is  all  that  I  anticipated  and  more." 

In  Washington 

From  Washington,  D.  C.  came  a  wire  stating  that  '  Broken 
;lossoms '  opened  to  capacity  at  both  the  Palace  and 

olumbia  Theatres.  Crowds  were  turned  away  afternoon 
nd  evening,  and  the  records  were  broken  in  BOTH 
lOUSES. 

In  Portland 

J.  J.  Parker,  of  the  Rialto  Theatre,  Portland,  Ore.,  wired 
lat  he  opened  with  "  Broken  Blossoms  "  to  business  that 
battered  all  previous  records,  and  called  the  picture  the 
lost  wonderful  ever  produced. 

In  Tacoma 

H.  T.  Moore,  of  the  Rialto  Theatre,  Tacoma,  Wash., 
^ired :  "  '  Broken  Blossoms  '  opened  Sunday  to  more  busi- 
ess  than  any  picture  ever  played  to  in  Tacoma.  This  pro- 
uction  wonderful  beyond  description." 


<   and  this 

after 
playing 
137  times  at 
the 

Geo.  M. 
Cohan 
^  Theatre 
  at  $3  a^Seat 


3420 


Motion  Picture  N 


WILLIAM  A.  BRADY  CALL 


To  This  Wonderful  List  of  His  Success! il 

ALL  TITLES  COPYRIGHTE 

WAY  DOWN  EAST  ] 

The  play  that  has  lived  20  consecutive  years  in  American  theatres.  ,  1 

THE  MAN  WHO  CAME  BACK 

A  success  the  world  over. 

FOREVER  AFTER 

Played  over  400  times  in  New  York  City  and  now  on  tour  breaking  all  known  records  for  receipts 

WITH  ALICE  BRAC^ 


LIFE 

The  biggest  melodrama  ever  staged.     Played  a  year  at  Manhattan  Opera  House,  New  York  City. 

THE  SHEPHERD  KING 

The  great  spectacular  dramatic  success.    Second  only  to  Ben  Hur  in  popularity. 


THE  GREAT  NORTHWEST 

THE  WOMAN  OF  IT 

AN  OLD  NEW  YORKER 

A  COURT  SCANDAL 

THE  APPRENTICE 

A  FLASH  OF  LIGHTNING 

THE  ACID  TEST 

THE  BOTTOM  OF  THE  SEA 

THE  CHARM  OF  ISABEL 

THE  ELDER  SON 

THE  NAKED  TRUTH 

PAVEMENTS  OF  PARIS 

THE  RED  POCKETBOOK 

THE  WALL  STREET  BANDIT 

IN  GOD'S  COUNTRY 

IN  A  BIG  CITY 

THE  MANICURE  GIRL 

THE  DECENT  THING  TO  DO 

BILL'S  WOMAN 

AN  HOUR  OF  LIFE 

A  DAUGHTER  OF  THE  TENEMENTS 

A  BUNCH  OF  VIOLETS 

ALL  FOR  A  GIRL 


SPORT  McAllister 

ORANGE  BLOSSOMS 

THE  CALTHORPE  CASE 

THE  CAT  AND  THE  CHERUB 

FRENZIED  FINANCE 

THE  THINGS  WE  CREATE 

THE  WOMAN  HE  STOLE 

THE  FLYING  STAR 

SHE,  the  William  A.  Brady  dramatization 

which  outlived  all  others 
THE  REDSKIN 
WHAT  WILL  JOHN  SAY 
SUIT  OF  SABEL 

AN  INTERNATIONAL  COMPLICATION 
WON  BY  A  NECK 
AUNT  HANNAH 
BROTHER  jnrS  BABY 
BURR  OAKS 

THE  FEMALE  DETECTR^ 
MISS  BREVITY  OF  HONG  KONG 
OLD  GLORY 
THE  RECALL 
THOU  SHALT  NOT 


Watch  For  An  Interesting  Ann( 

Concerning  These 


ov  e  mb  e  r  8  ,  1919 


3421 


^OUR  ATTENTION 

lays  Soon  To  Be  Produced  On  The  Screen 

LL  TITLES  COPYRIGHTED 


"IE  GIRL  AND  THE  DRUMMER 
^E  INTRUDER 
M'S  MARRIAGE 
-IE  SWINDLERS 
\CK  OF  THE  YARDS 
'ST  TO  GET  MARRIED 
5AUTY  IS  SKIN  DEEP 
AKING  GOOD 
)UNTESS  CHIFFON 


A  LADY  OF  LONG  AGO 
AN  IRISH  ARAB 
EVIL  TONGUES 
SNOWFLAKE 

AROUND  NEW  YORK  IN  80  MINUTES 
HUMANITY 
THE  RUNAWAYS 
TOMORROW'S  CHILD 


Association  with  Shubert  Theatrical  Company 

BUNTY  PULLS  THE  STRINGS 

Ran  3  vears  in  London — 2  years  in  New  York. 

DON'T  WEAKEN 

By  George  Broadhurst  (and  in  association  with  him). 

THE  THINGS  THAT  COUNT 

By  Laurence  Eyre. 

SYLVIA  RUNS  AWAY 

By  Robert  Housum. 

SHE  WOULD  AND  SHE  DID 
A  THOUSAND  YEARS  AGO 


CHEER,  BOYS,  CHEER 

The  Famous  Drury  Lane  Success. 

TOO  MANY  COOKS 

Frank  Craven's  great  Success. 

THE  FLAMING  SOUL 

By  Owen  Davis  and  Charles  Guernon. 

AT  9:45 

By  Owen  Davis.    Now  running  in  New  York. 

APARTMENT  12  K 
THE  RENTED  EARL 


Association  with  Joseph  Hart 

FOXY  GRANDPA 

More  successful  as  a  cartoon  than  Mutt  and  Jeff. 


GIRLS  WILL  BE  GIRLS 
AN  AMERICAN  BEAUTY 


Association  with  James  J,  Corbet t 

GENTLEMAN  JACK 
THE  NAVAL  CADET 


In  Association  with  George  Broadhurst 

JUST  LIKE  JOHN 
THE  WRONG  MR.  WRIGHT 
THE  LAST  CHAPTER 
THE  EASTERNER 


Association  with  Wilmer  and  Vincent 

A  STRANGER  IN  A  STRANGE  LAND 


In  Association  with  Thomas  Broadhurst 

OUR  PLEASANT  SINS 
PASSION'S  SLAVE 


incement  Shortly  to  be  Made 
jreat  Sta^e  Successes 


3422 


Motion  Picture  N  e 


Societe  des 

Films  Mercanton 
announces 

"KISMET"  ' 


^Edward  Knoblock's  famous  play  that 
created  stage  history  in  every  corner  of 
America. 

^Produced  in  Bagdad! 

^AU  the  dramatic  strength  of  a  never- 
to-be-forgotten  play  enhanced  by  the 
mystic  charm  of  the  story's  original 
locale. 


Ready  in  January 


All  World  Rights 

are  the  sole  property  of 

Societe  des 

Films  Mercanton 

of  Paris 


Volume  20,    No.  20 


November  8,  1919 


Classifying  Your  Theatre 


MAW  \ears  ago  the  beloved  "Pop"  Lubiii  wouKl 
on  semi-annual  occasions  issue  a  statement,  the 
keynote  of  which  was: 
"Motion  picture  theatres  »iust  become  classified  —  and 
they  zi'ill  become  classified.    There  must  be  theatres  for 
the  higher  type  of  production  and  others  for  the  moderate 
jiriced  offering." 

In  those  days  little  attention  was  paid  to  "  Pop " 
i.ubin's  forecast.  The  indifference  of  the  industry^  to  the 
question  of  classification  may  be  ascribed  to  two  rea- 
.sons.  For  one  thing,  the  quality  of  productions  did  not 
var\-  so  widely.  Also,  ten  cents  was  considered  close  to 
the  maximum  in  admission  prices,  and  between  the  five 
cent  house  and  the  ten  cent  theatre  with  the  available 
supply  of  pictures  taken  into  consideration  there  did  not 
seem  to  be  much  room  for  classification. 

That  was  the  situation  in  the  dimly  remembered  vears 
•  t  1912  and  1913. 

=^    ^  ^ 

THIS  week  Hiram  Abrams  declares  in  an  exclusive 
article  in  Motion  Picture  Xews  : 

'■  Every  line  of  merchandise,  be  it  automobiles 
r  rugs  or  clothes  or  what  not,  is  divided  into  shopping 
districts,  so  that  people  know  where  to  buy  the  highest 
priced  goods,  the  popular  priced  goods  or  the  cheap 
goods.  Every  fine  of  merchandise  —  except  films.  We 
throw  all  of  our  productions  on  the  market  and  expect 
the  public  to  smile  when  they  pay  high  admission  prices 
for  inferior  goods." 

This  is  the  keynote  of  Mr.  Abram's  article  which  again 
'  rings  to  attention  the  subject  of  theatre  classification. 

We  are  anxious  to  hear  the  views  of  our  exhibitor 
readers  on  the  opinions  set  forth  by  Mr.  Abrams.  The 
problem  is  an  exhibitor's  one ;  for,  by  his  direct  contact 
with  the  public,  he  is  the  party  to  suffer  first  and  most 
if  the  present  method  of  exhibiting  pictures  is  wrong. 


EXHIBITORS  will  probably  agree  whole-heartedlv 
with  Mr.  .\brams'  general  theme;  but  thev  will 
disagree  on  the  means  of  curing  the  ills  which  he 
pomts  out.    Their  differing  opinions  should  bring  forth 
a  most  interesting  discussion. 


For  instance,  exhibitors  as  we  know  them  will  rush  to 
emphasize  the  declaration  that  there  is  danger  in  a  vary- 
ing scale  of  admission  prices;  a  high  price  on  one  day 
to  meet  a  high  rental,  a  moderate  price  the  next  day  for 
a  cheaper  offering. 

Such  a  course,  for  example,  plays  havoc  with  the 
"  theatre-going  habit  and  exhibitors  tell  us  that  the 
■'  habit  "  means  a  great  deal  in  the  box  office  figures  when 
totalled  for  the  year. 

\'arying  admission  prices  also  bring  complication^  in 
that  an  exhibitor  can  never  tell  when  a  picture  he  is 
showing  to-day  for  a  twenty-five  cent  admission  is  not  apt 
t(,  provide  greater  satisfaction  than  the  "  special  "  which 
was  exhibited  the  day  before  at  a  fifty  cent  scale.  Patrons 
can't  figure  how  this  can  happen  —  and  when  in  doubt 
they  criticize. 

^    =K  * 

BL'T  the  exhibitor  who  dodges  this  danger  runs  into 
the  further  obstacles  that  Mr.  Abrams  points  out. 
His  standard  admis.sion  price  is  not  counterI)al- 
anced  by  a  standard  in  quality  of  entertainment. 
How  does  this  aft'ect  the  patron? 

Is  there  any  boomerang  in  charging  a  standard  admis- 
sion price  for  entertainment  that  is  apt  to  disappoint  the 
patron  one  day  and  make  him  wildly  enthusiastic  the 
next  ? 

Mr.  Abrams  .says  there  is.  And  he  savs  the  answer 
rests  with  the  exhibitor. 

It  v.ould  seem  that  this  situation  prevails  alreadv  with 
the  larger  first-run  houses  of  the  country.  The  feature 
attractions  at  these  houses  may  vary  in  quality,  but  the 
wise  .showman  has  seen  to  it  that  through  his  music  and 
other  features  the  program  as  a  whole  adheres  to  a  cer- 
tain standard  of  satisfaction. 

The  problem  of  definitely  classifying  a  theatre  becomes 
n-iore  difficult  when  we  step  from  these  fifty-odd  first  run 
houses  to  the  large  neighborhood  house  and  the  theatres 
that  are  leaders  in  medium-sized  cities.  Still  further 
complications  enter  the  problem  for  the  small  town  man. 
Or,  on  the  other  hand,  the  present  year's  rentals  are  auto- 
matically solving  the  problem  for  the  town  playhouse. 

Wm.  A.  Johnston 


Wm.  a.  Tohxstox,  Pres.  and  Editor. 
RoBEKT  E.  Welsh.  Managing  Editor. 


Henry  F.  Sew.'VLl,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas. 
Fred.  J.  P.eecroft,  Adv.  Manager. 


fhtlit  v"''  ""'V  ^lOTION  PICTURE  XEU'S.   Inc.,  7-'9  Seventh  Ave..  Neic  York.  N.  Y.    'Phone  0^60  Brvant 

aid  rnll^nr'^R  V«^,  f°cS°-  ^'^'^  St.;  Thone  Harrison  7667.    Los  Angeles  Representative.  J.  C.  Jessen  6V8  Wngn 

FoieS  \-     V   R  ^"''^       ^^"'u''^  ^'■}'  'P'^'^"^  P''^^  780.    Subscriptions  $2  a  year,  postpaid,  in  United  States.    Canada  $4 

who  t^',^  v^.r  K  ?  ^^^u  '^authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agrn. 
wno  takes  jcur  subscription  show  his  credentials  and  coupon  book.   Western  Union  registered  cable  address  is  "  Picknews,"  New  York. 

Copyright  JOID.  by  Motion  Picture  News,  Inc. 


3424 


Motion  Picture  News 


"What  Is  Wrong  With  Films  Today?" 


Hiram  Abrams  of  United  Artists  Answering  the  Oft  Repeated 
Query  Declares  Fault  Lies  Not  With  Films  But  With 
Manner  They  are  Offered  to  the  Public 

The  following  article,  a  dissertation  of  the  query  "What  is  wrong 
with  films?"  together  with  a  prescription  logical  in  its  reasoning  and 
probing  in  its  searching  ingredients ,  has  been  written  exclusively  for 
MOTION  PICTURE  NEWS,  by  Hiram  Abrams,  President  of 
United  Artists  Corporation,  and  one  of  the  most  dominant  and 
experienced  men  in  the  industry 


By  HIRAM  ABRAMS 

FROM  many  sides  the  question  "  What's 
wrong  with  fihns?"  is  thrown  at  us. 
We  see  it  in  reviews  of  photoplays; 
we  hear  it  from  exhibitors;  we  get  it  in 
our  conversations  with  tlie  public. 

People  talk  about  the  mediocrity  of  pic- 
ture production.  They  speak  of  the  dead 
level  of  films  and  jump  to  the  conclusion 
that  good  pictures  are  not  made  any  more. 

As  one  who  believes  in  films  and  in  the 
present  and  future  possibilities  of  the  pic- 
ture business,  I  have  found  myself  on  the 
defensive  time  and  again,  but  it  is  only 
recently  that  the  realization  has  come  to 
me  that  there  is  perhaps  a  just  ground  for 
the  criticism.  When  a  man  asks  me  to-day 
"What's  wrong  with  films?"  I  can  un- 
hesitatingly say  "  Nothing,"  when  I  know 
that  there  is  something  radically  wrong 
with  our  method  of  exhibiting  pictures. 

Yesterday,  to-day  and  to-morrow,  and 
as  long  as  motion  pictures  are  made,  three 
kinds  of  films  will  be  shown  to  the  public. 
We  will  always  have  poor  films ;  we  will 
always  have  fair  films ;  we  will  always  have 
some  great  films.  If  people  see  only  the 
poor  films,  we  can  understand  their  criti- 
cism; if  they  see  only  fair  films,  we  can 
understand  their  criticism;  if  they  were  to 
see  only  the  great  films,  there  would  be 
no  criticism. 

Now,  the  merchandising  of  films  is  no 
different  from  the  merchandising  of  any 
other  commodity.  We  sell  to  a  public  that 
is  made  up  of  all  classes  of  buyers  and  for 
that  reason  we  must  always  supply  cheap 
films,  medium-priced  films  and  high-priced 
films. 

But  we  make  our  tremendous  mistake  in 
showing  all  three  kinds  of  films  on  a  flat 
basis  of  admission  prices  to  the  public,  irre- 
spective of  the  quality  of  the  films  that  we 
are  showing.  In  other  words,  this  v^^eek  a 
theatre  shows  a  picture  that  costs  hundreds 
of  thousands  of  dollars  to  produce,  and 
say  $1,000  to  rent,  and  the  audiences  are 
satisfied.  Next  week,  the  same  theatre 
shows  a  film  that  cost,  perhaps  twenty-five 
or  thirty  thousand  dollars  to  produce,  and 
maybe  $200  to  rent,  yet  the  admission 
prices  for  the  cheaper  film  are  just  the 
same  as  the  admission  prices  for  the  big 
film. 

Is  it  any  wonder  that  audiences  criticize 
the  picture  business  when  they  find  them- 
selves compelled  to  pay  high  admission 
prices  for  cheap  films? 

Suppose  the  Metropolitan  Opera  House 
runs  Grand  Opera  this  week  at  Grand 
Opera  prices;   next  week,   at  the  same 


SUBSCRIPTION  RATE 
Change  for  Canada  and  For- 
eign Countries 

BEGINNING  with   the  present  issue, 
dated  November  8th,  the  following 
subscription     rates    to  MOTION 
PICTURE  NEWS  become  effective: 
In  United  States,  $2  per  year;  in  Canada, 
$4.    Foreign,  $7  per  year. 


Grand  Opera  prices,  the  house  runs  a  bur- 
lesque show ;  the  week  after,  at  Grand 
Opera  prices,  a  jazz  musical  comedy  is  put 
on.  How  long  would  the  Metropolitan 
Opera  House,  on  such  a  basis,  retain  any 
patronage  at  all? 

Yet  we  are  doing  exactly  this  kind  of 
thing,  when  we  run  big,  expensive  films 
and  cheap  films  in  the  same  house  at  iden- 
tical admission  prices. 

I  am  not  leading,  in  my  argument,  to  the 
elimination  of  the  popular-priced  house. 
I  am  a  firm  believer  in  the  theory  that  the 
motion  picture  industry  has  been  built  on 
low  admission  prices  —  the  poor  man's 
amusement  —  and  I  would  be  the  last  one 
to  advocate  the  taking  of  motion  pictures 
out  of  the  class  of  popular  amusements. 

But  the  making  of  motion  pictures  has 
grown.  We  have  gone  beyond  the  dead 
level  of  production  but  we  have  not 
gone  beyond  the  dead  level  of  retailing 
our  product.  There  is  an  enormous  pub- 
lic that  wants  the  highest  type  of  enter- 
tainment and  is  willing  to  pay  high  prices 
for  such  entertainment.  It  has  been 
demonstrated  repeatedly  that  the  mo- 
tion picture  camera  can  and  does  furnish 
entertainment  of  this  quality.  The  dissat- 
isfaction of  the  public  grows,  not  out  of 
high  prices  for  good  films,  but  out  of  high 
prices  for  cheap  films. 

There  is  within  our  immediate  grasp  a 
sure  remedy  for  this  faulty  method  of  re- 
tailing, and  the  sooner  we  adopt  the  rem- 
edy, the  sooner  will  we  have  a  satisfied 
public. 

I  believe  that  the  theatres  with  high  ad- 
mission prices  should  dedicate  themselves 
absolutely  to  showing  only  the  biggest  and 
most  expensive  productions.  These  pro- 
ductions should  be  put  on  for  long  runs, 
so  that  both  the  producer  and  the  theatre 
may  get  the  fullest  possible  return  on  the 
investment. 

Let  the  houses  with  popular  admission 
prices  show  the  cheaper  films.  In  this  way 
the  public  will  be  able  to  gauge  the  quality 
of  a  film  by  the  admission  price  charged. 


Jl  is  certain,  therefore,  that  when  they  pay 
low  admission  prices,  they  will  expect  to 
sec  a  cheaper  film  and  will  then  be  fully 
satisfied  that  they  have  gotten  just  what 
they  paid  for. 

I  need  only  point  to  the  many  houses  that 
change  their  admission  prices  with  different 
grades  of  film,  as  an  indication  of  the 
underlying  truth  of  my  argument.  These 
houses  are  attempting  to  meet  the  situation 
by  charging  their  audiences  in  accordance 
with  the  merit  of  the  film.  Whether  or 
not,  however,  an  exhibitor  can  be  more 
successful  on  a  one-price  admission  basis, 
or  a  sliding  scale  of  admission  prices,  based 
on  the  film  he  is  showing,  he  must  deter- 
mine for  himself. 

This  much  I  hold  to  be  absolutely  true, 
however ;  the  exhibitor  who  maintains  a 
fixed  scale  of  admission  prices  from  which 
he  will  not  depart  under  any  circumstances, 
must  either  show  his  public  exclusively 
films  that  are  worth  the  admission  price  he 
charges,  or  he  is  selling  ill  will  to  his  patrons. 

The  picture  houses  with  high  admission 
prices  can  cater  exclusively  to  audiences 
that  want  to  see  the  best  in  films  and  are 
will'ng  to  pay  admission  prices  warranted 
by  such  productions. 

Now,  no  producing  organization  has  a 
monopolj-  on  quality  productions.  I  am 
confident  that  there  are  enough  splendid 
films  made  each  year  to  supply  the  theatres 
charging  high  admission  prices  with  more 
than  enough  product  for  their  programs. 

It  means,  of  course,  that  theatres  must 
keep  themselves  free  to  procure  everj-  de- 
sirable film  that  justifies  the  admission 
prices  charged  and  the  length  of  run  con- 
templated. Theatres  that  bind  themselves, 
so  that  thej'  must  run  pictures  as  they  are 
served  to  them,  will  continue  the  evil  that 
is  causing  the  public  dissatisfaction,  by 
showing  good,  bad  and  indifferent  films  on 
a  high,  one  price  basis  to  the  public,  and 
every  time  a  bad  or  indifferent  film  is 
shown  at  the  same  admission  prices  that 
are  charged  for  the  good  films,  the  pubUc 
dissatisfaction  will  grow. 

Every  line  of  merchandise,  be  it  automo- 
biles or  rugs  or  clothes  or  what  not,  is 
divided  into  shopping  districts,  so  that  peo- 
ple know  where  to  buy  the  highest-priced 
goods,  the  popular-priced  goods  or  the 
cheap  goods.  Every  line  of  merchandise, 
except  films.  \\'e  throw  all  of  our  produc- 
tions on  the  market  and  expect  the  public 
to  smile  when  they  pay  high  admission 
prices  for  inferior  goods. 

Let  the  picture  theatres  divide  themselves 
in  shopping  districts  and  cater  to  the  public 
absolutely  without  misrepresentation.  Then 
the  theatergoer  will  know  that  for  a  high 
admission  price  he  will  not  see  an  inferior 
picture.  This  done,  and  films  sold  to  the 
public  on  an  exclusive  basis  of  quality,  you 
will  find  that  this  talk  about  "WTiat's  wrong 
vnth.  films?"  will  cease. 


George  K.  Robinson  Made  General 
Manager  of  the  Black  Circuit 

Alfred  S.  Black,  president  of  the  Black 
Circuit  of  Theatres,  has  engaged  Mr. 
George  K.  Robinson  as  general  manager. 


November  8  ,  i 9 i 9 


3425 


Famous-Lasky  Makes  Big  Stock  Issue 

Special   Stockholders   Meeting   Called  to   Authorize   Issue  [of       twcnty-cigiu  of  the  principal  cities  of 

^  °  the  United  States,  and  maintains  a  separate 

$20,000,000  Convertible  Stock  at   loo  par  and  to              seHing  organization  t'or  its  foreign  trade. 
Increase  Common  Stock  by  250,000  shares   

IN  order  to  provide  for  the  extension  of  its  business  the  Famous 
Players-Lasky  Corporation  has  called  a  special  stockholders'  meet- 
ing to  authorize  an  issue  of  $20,000,000  8'c  cumulative,  convertible 
preferred  stock  $100  par,  and  an  increase  in  common  stock  of  250,000 
shares  with  no  par  value. 

It  is  the  intention  to  issue  at  this  time  $10,000,000  of  the  preferred 
stock.  Of  the  250,000  shares  of  additional  common  stock  approximately 
182,000  shares  will  be  set  aside  to  provide  for  the  conversion  not  only 
of  the  $10,000,000  preferred  stock  now  to  be  issued,  but  also  of  the 
$10,000,000  authorized  but  unissued  preferred. 


Finance  Committee  of  Bankers 

Subject  to  the  necessary  stockholders' 
action,  holders  of  record  November  13, 
1919,  will  have  the  right  to  subscribe  at 
par  up  to  November  28lh  to  one  share  of 
the  new  convertible  preferred  for  each  two 
shares  of  the  common  held.  On  or  before 
November  28th  payment  in  full  must  be 
made  to  the  Empire  Trust  Co. 

The  $10,000,000  preferred  is  being  under- 
written by  a  syndicate  headed  by  Domi- 
nick  &  Dominick  and  Hallgarten  &  Co. 
acting  in  conjunction  with  Kuhn,  Loeb  & 
Co. 

A  finance  committee  has  been  created  on 
which  large  banking  interests  will  be  rep- 
resented. H.  U.  H.  Connick,  Vice-Presi- 
deni  of  the  American  International  Corpo- 
ration, has  resigned  that  position  in  order 
to  become  an  active  executive  of  Famous 
Players-Lasky  where  he  will  be  chairman 
of  the  Finance  Committee.  Other  members 
of  the  Finance  Committee  will  be  Freder- 
ick G.  Lee,  president  of  Irving  Trust  Co.; 
Gayer  G.  Dominick  of  Dominick  &  Domi- 
nick; Maurice  Wertheim  of  Hallgarten 
&  Co. ;  and  Adolph  Zukor,  president  of  the 
corporation. 

The  new  Preferred  Stock  carries  the 
privilege  of  conversion,  at  the  option  of 
the  holder,  into  common  stock  at  $110  per 
share  up  to  and  including  November  30, 
1920;  at  $115  to  November  30,  1921;  and 
at  $120  thereafter,  with  an  adjustment  of 
dividends.  Provision  will  be  made,  also, 
for  a  reduction  of  the  conversion  price  if 
additional  common  stock  is  issued  at  less 
than  $100  per  share. 
,  The  balance  sheet  of  the  Corporation  as 
of  September  27,  1919,  giving  effect  to  the 
sale  of  $10,000,000  of  Preferred,  shows  net 
assets,  not  including  good  will,  of  $22,- 
326,443  or  223  per  cent  of  the  total  amount 
of  Preferred  to  be  issued.  Net  Earnings 
before  taxes  for  the  first  six  months  of 
I  1919  amounted  to  $2,439,337  or  at  the  rate 
of  nearly  $5,000,000  for  the  year. 

In  addition  to  the  facts  submitted  above, 
the  Famous  Players-Lasky  Corporation  has 
issued  a  detailed  statement  to  its  stock- 
holders wherein  are  set  forth,  among  other 
things,  the  following  items  of  special  in- 
terest. A  finance  committee  is  to  be  cre- 
ated to  supervise  capital  expenditures,  sala- 
ries, advances  and  loans ;  without  its  con- 
sent no  additional  shares  of  common  stock 
can   be   issued.    This    finance  committee. 


FUND  CAMPAIGNS 

Buffalo  Exhibitors  Bar  Solicit- 
ing in  Theatres 

DURING  the  Red  Cross  drive  there  will 
be  no  speeches  by  Four-Minute  Men 
or  other  workers  from  the  stages  of 
Buffalo's  motion  picture  houses,  nor  will 
there  be  any  solicitations  for  contributions 
in  the  aisles  of  the  theatres.  The  ex- 
hibitors have  decided  on  this  move  because 
of  the  complaints  received  from  patrons 
who  were  annoyed  during  the  Liberty  Loan, 
Red  Cross,  Y.  M.  C.  A.  and  other  cam- 
paigns, because  it  breaks  the  continuity  of 
the  show,  because  patrons  come  to  the 
theatre  to  be  entertained  and  not  to  be 
annoyed  by  solicitors,  and  because  the 
emergency  has  passed.  In  the  future  the 
only  place  where  workers  may  approach 
patrons  of  Buffalo  theatres  will  be  in  the 
lobbies,  outside  the  theatre  proper  and 
there  only  on  certain  nights  to  be  decided 
on  by  the  managers. 


after  the  annual  meeting  of  1920,  shall  con- 
sist of  three  persons  elected  from  among 
the  directors  annually  by  the  preferred 
stockholders  and  two  by  the  common  stock- 
holders. 

The  books  of-  the  Corporation  shall  be 
audited  at  least  once  during  each  fiscal 
year  by  a  certified  public  or  chartered  ac- 
countant. 

Famous  Players-Lasky  Corporation  was 
organized  under  the  laws  of  New  York, 
July  19,  1916,  and  upon  organization  it  ac- 
quired the  entire  capital  stock  of  Famous 
Players  Film  Company  and  Jesse  L.  Lasky 
Feature  Play  Company,  Inc.,  and  later,  all 
of  the  stock  of  Bosworth,  Inc.,  Oliver  Mo- 
rosco  Photoplay  Company  and  Paramount 
Pictures  Company.  All  these  companies 
are  now  merged  into  the  present  corpora- 
tion, and  additional  interests  have  been 
acquired  from  time  to  time  in  further  col- 
lateral enterprises. 

In  addition  to  distributing  its  own  prod- 
uct, the  Corporation  has  the  exclusive  right 
to  distribute  the  out-put  of  several  other 
well-known  producers.  In  the  United 
States  alone  there  are  estimated  to  be 
about  15,000  motion-picture  theatres,  of 
which  the  Corporation  counts  as  its  cus- 
tomers over  11,000.    It  has  film  exchanges 


Capitol,  World's  Biggest  Theatre, 
Has  a  Gala  Opening 

The  long-awaited  premiere  of  the  Capi- 
tol Theatre  took  place  Oct.  24th,  after 
nineteen  months'  of  preparation.  The 
crush  for  seats  proved  so  great  prior  to 
the  opening  of  the  box  ofiicc  that  the  glass 
doors  were  broken  down  by  the  throng 
and  considerable  damage  done.  No  one 
was  hurt,  however,  in  the  shower  of  glass, 
although  traffic  was  interrupted. 

The  opening  programme  at  "  the  largest 
theatre  in  the  world "  included  Douglas 
Fairbanks  in  his  first  independent  motion 
picture,  "  His  Majesty,  the  American,"  Ned 
Wayburn's  Demi  Tasse  Revue  and  the  ton- 
cert  features  by  Arthur  Pryor's  Capitol 
band,  in  addition  to  numerous  motion  pic- 
ture and  stage  novelties. 

A  reception,  giving  opportunity  for  an 
inspection  of  the  structure,  was  scheduled 
for  7  o'clock  and  the  performance  started 
at  8.  Ordinarily  two  performances  will 
be  given  daily,  including  Sunday,  with 
continuous  performances  from  12:15  noon 
till  5:15  and  from  5:45  in  the  evening  until 
11:15  o'clock. 


First  National  Exhibitors  Hold 

Meeting  in  Cleveland 

There  were  over  sixty  Ohio  exhil)itors 
present  at  the  meeting  of  the  stockholders 
of  the  First  National  Exhibitor's  Circuit 
of  Ohio,  which  was  held  in  Cleveland  the 
first  two  days  of  last  week.  At  this  meet- 
ing reports  of  the  year  were  read  and 
approved,  especially  that  part  wherein  a 
sizable  dividend  was  declared.  Stockhold- 
ers were  delighted  with  the  way  First 
National  pictures  are  coming,  and  were 
still  further  pleased  with  the  new  pictures, 
"  The  Thunderbolt "  and  "  Back  to  Na- 
ture," which  was  screened  privately  while 
the  meeting  was  in  session. 


Important  Trip  by  American  Film 
Man 

Harry  Roth,  secretary  and  treasurer  of 
the  Forward  Film  Distributors,  Inc.,  is 
leaving  New  York  on  Tuesday,  October  28, 
for  an  extensive  trip  through  Europe  and 
Great  Britain  on  behalf  of  his  corpora- 
tion. His  object  is  to  sign  contracts  with 
various  foreign  concerns  with  whom  ten- 
tative arrangements  have  been  made  to 
act  as  resident  buyer  for  them  in  this 
country. 

He  is  also  taking  w'ith  him  sample  prints 
of  the  first  two  subjects  acquired  by  this 
company,  "  The  Forfeit,"  featuring  House 
Peters,  and  "The  Unbroken  Promise," 
featuring  Jane  Miller. 

His  trip  is  expected  to  take  at  least  three 
months. 


3426 


Motion  Picture  New 


First  National  on  Hulsey-Lynch  Dea 


In  No  Wise  Affects  Hulsey's  Position  With  First  National  and 
Circuit  is  Amply  Protected  Despite  aU  Rumors ;  First 
National  Franchise  of  Binding  Character 

FOLLOWING  the  announcement  by  E.  H.  Hulsey,  of  Dallas,  that  he 
has  consoUdated  his  theatre  interests  in  the  Southwest  with  those  of 
S.  A.  Lynch  in  the  Southeast,  an  official  statement  is  made  by  First 
National  Exhibitors'  Circuit  which  explains  its  refusal  to  deny  or  affirm 
rumors  of  the  amalgamation. 

"  There  was  no  aspect  of  the  proposition,"  says  J.  D.  Williams,  man- 
ager of  the  Circuit,  "  that  in  the  least  degree  affected  Mr.  Hulsey's  position 
with  First  National  Every  member  knew  that  he  was  absolutely  loyal 
to  the  organization,  and  that  whatever  afBliation  he  made  would  only  serve 
to  strengthen  the  Circuit's  theatre  representation  in  the  territory  for  which 
he  owns  the  franchise.  Satisfied  of  this,  we  saw  no  necessity  for  intruding 
on  Mr.  Hulsey's  plan  with  any  statement  of  explanation  which,  at  best, 
could  only  anticipate  one  of  two  things  —  either  that  he  would  consolidate, 
or  that  he  would  not. 


Hulsey's  Position  Unchanged 

"  First  National's  home  office  has  the 
pri\ilege  of  accepting  or  rejecting  any  and 
all  contracts  for  bookings,  and  because  of 
this,  the  Circuit  was  amply  protected  in 
any  contingency,  had  one  arisen.  Had 
there  been  any  truth  in  the  reports  that 
Mr.  Hulsey  was  disposing  of  his  theatres 
to  Mr.  Lynch,  the  situation,  so  far  as  First 
Xational  was  concerned,  would  have  re- 
mained unchanged. 

"  No  First  National  franchise  can  be  dis- 
posed of,  by  any  member,  without  first  re- 
specting the  rules  and  regulations  con- 
trolling it,  and  these  are  of  a  character 
that  preclude  any  possibility  of  changes  in 
our  territorial  strength  that  would  be  detri- 
mental to  the  Circuit.  Mr.  Hulsey's  fran- 
chise is  equivalent  to  a  rating  of  four  and 
one-half  per  cent  of  First  National's  total 
holdings. 

"  He  continues  as  a  member  of  the  Board 
of  Directors,  and  this  fact,  in  itself,  is  an 
obvious  indication  that  his  consolidation 
with  Mr.  Lynch  does  not  bring  any  change 
in  his  official  connection  with  First  Na- 
tional, and  that  it  does  not  affect  in  the 
slightest  his  outright  and  individual  owner. 


ship  of  the  Circuit  franchise  for  his  tcrri- 
torj-, 

"  The  amount  of  rumor  that  attended 
his  affiliation  with  Mr.  Lynch  was  due 
largely  to  inspired  propaganda  which  had 
no  foundation  in  truth.  In  effect  the  con- 
solidation has  a  result  to  First  Xational 
almost  identical  with  that  which  followed 
the  afliliations  between  N.  H.  Gordon,  our 
New  England  franchise  owner,  and  another 
circuit  of  theatres  in  his  territory.  It 
simply  added  more  theatres  to  the  large 
list  already  owned,  controlled  or  operated 
by  First  National  members." 


Foremost  Theatre  Designer  Moves 
into  New  Offices 

C.  Howard  Crane,  architect,  who  has 
designed  and  erected  over  one  hundred 
theatres,  among  which  are  many  of  the 
largest  and  finest  in  the  country,  wishes  to 
announce  that  he  has  moved  to  his  new 
offices  in  the  Huron  Building,  southeast 
corner  of  Griswold  and  Congress  Streets, 
Detroit,  Mich.,  where  he  has  the  entire 
fourth  floor. 


Baremore  Appointed  to  Direct 
Publicity  of  United  Theatres 

J.  A.  Berst,  President  of  United  I'iclui 
Theatres  of  America,  hie,  announces  th 
appointment  of  R.  W.  Baremore  as  Diret 
tor  of  Publicity  and  .^dvc^tisi^g  who  bega 
his  duties  this  week. 

Baremore  is  a  lirm  believer  in  the  "  bo 
office  angle."  He  figures  out  his  publicit 
and  advertising  on  a  picture  with  the  sol 
idea  of  getting  the  people  into  the  theatn 
but  at  the  same  time  making  friends  an 
future  patrons  of  every  one  that  buys  a 
admission  ticket.  His  campaigns  are  bui 
up  to  encourage  future  patronage,  to  s« 
the  people  talking  about  a  theatre  and  s 
get  that  inx  ahiable  "  word  of  mouth  "  ac 
vcrtising  that  means  monej-  in  the  bank  fo 
the  theatre  owner. 

United  Picture  Theatres  of  America  wift 
their  exhibitors  to  know  that  their  Adver 
tising  and  Publicity  Department  is  read 
at  all  times  to  offer  suggestions  and  co 
operate  on  any  special  campaign. 


Mercanton  to  Produce  "  Kismet  " 

Lou's  Mercanton,  the  prominent  Fri,n 
producer,  who  is  also  well  known  'n  ;hi 
country  through  his  connection  with  th 
Sarah  Bernhardt  picture,  "  Mothers  o 
France,"  and  the  Gaby  Deslys  productio; 
"  Infatuation,"  announces  this  week  : 
MoTiox  PiCTi  KE  News  that  he  has  secure 
the  world  rights  to  "  Kismet." 

"  Kismet,"  from  the  pen  of  Edwan 
Knoblock,  is  one  of  the  best  rememberec 
American  stage  hits.  Mr.  Mercanton  plan 
to  make  h's  screen  production  on  a  mos 
spectacular  scale,  with  the  action  filmed  ii 
the  original  Bagdad  locations  of  the  play 

Mr.  Mercanton  has  also  just  finishec 
"Call  of  the  Blood,"  from  Robert  Hicjen': 
famous  story  by  that  name.  The  produc 
tion  was  made  in  Sicily,  with  Philip  Terr} 
and  Robert  Le  Bargy  in  the  leading  parts 
It  is  scheduled  for  release  within  the  nex 
month. 


Banquet    of    the    .^ociety    of    Motion    Picture      Engineers  at  the 


William  Penn 
made  merry 


Hotel,  Pittsburgh,  at  which  leading  projection   experts  dined  and 


November  S  ,  i    i  9 


3427 


THIS  AND  THAT 


Frederick  Mercy,  of  Yakima,  Wash., 
plans  to  erect  a  new  ^150,000  motion  pic- 
[iir  theatre  in  Yakima.  The  new  theatri 
which  will  be  called  the  "Liberty"  is  t" 
have  a  seating  capacity  of  1,500.  The 
structure  will  have  three  stories,  and  the 
upper  floors  will  be  converted  into  oftice>. 
Work  is  to  start  on  the  new  theatre  next 
.>ummer  as  soon  as  the  lease  of  the  pres- 
ent tenants  occupying  the  site  on  Ea^t 
Yakima  Avenue  is  terminated. 


The  "  Dayton  Theatre,"  at  Da>  ton,  O  . 
pencd  last  Saturday  evening  for  its  initial 
•crformance.  The  new  theatre  is  dc- 
.  ribed  as  a  palatial  structure,  equipped 
>r  the  production  of  stage  performance- 
-  well  as  motion  pictures.  The  theatre 
>st  $204,000  and  scats  about  1.000  persons. 


Reports  from  Allcntown,  Pa.,  advise 
that  the  "Aurora  Theatre "  at  Pennsbiirg 
has  opened  with  a  seating  capacity  of  600 
persons.  W  illiam  L.  Snyder  is  the  man- 
ager. The  "Hippodrome  Theatre"  in 
Allentown  has  closed  for  three  weeks  pend- 
ing the  completion  of  cxteusi\c  alterations. 


R.  D.  Cravcr,  owner  of  the  First  Na- 
tional Exhibitors'  Circuit  franchise  for 
Atlanta  and  Richmond,  announced  this 
week  that  negotiations  have  been  com- 
pleted for  the  building  of  a  $300,000  motion 
picture  theatre  in  Norfolk,  Va.,  the  theatre 
to  have  a  seating  capacity  of  2,400  and  to 
be  located  at  320-330  Granby  Street,  at 
the  centre  of  Norfolk  business  activities. 


"  Circle  C,"  is  the  name  of  a  brand  of 
Western  subjects  to  be  filmed  by  a  new 
company  financed  by  John  T.  Murphj-,  a 
former  cowixjy,  who  will  be  starred  in  the 
pictures.  Wallace  Colburn,  who  is  author 
of  a  number  of  books  of  poems,  and  known 
as  the  "  cowboy  poet,"  will  write  the  sce- 
nario" James  Youngdeer  has  been  en- 
gaged as  director. 


Joseph  Grossman,  who  recently  sold  his 
theatres  in  Cleveland,  Ohio,  is  making  a 
tour  around  the  world  accompanied  by 
Mrs.  Grossman,  and  while  on  this  trip  is 
now  spending  some  time  in  Los  Angeles 
getting  acquainted  with  film  conditions. 


Joe  La  Rose,  production  manager  of  the 
Rivoli  and  Rialto  theatres  is  back  from  his 
month's  bear  hunting  vacation.  The  bears 
a:  e  still  on  their  vacation,  ljut  Joe  l)rought 
back  a  beautiful  picture  of  a  trick  cat  with 
its  head  in  a  dog's  mouth.    It's  a  still. 


Joe  H.  Mayer,  Univcrsal's  special  ex- 
ploitation representative,  returned  yesterday 
from  Ohio  where  he  has  been  exploiting 
"The  Right  to  Happiness"  and  arranging 
for  the  exploitation  of  "  Blind  Husbands." 
Incidentally,  Mr.  Mayer  spent  part  of  his 
time  at  Cincinnati  arranging  for  the  mov- 
ing of  his  household  goods  to  New  York. 
Mrs.  Mayer  and  the  two  little  Mayers  ac- 
companied Mr.  Mayer  on  his  return  trip. 
Thev  will  make  their  home  at  Mamaroncck, 
N.  Y. 


The  .ibovf  photograph  shows  the  way 


lilni  is  (l:rlivered  in  Uiarrilz. 
inDiintains 


I'Vanc;-,  at  th?  I'vrciinecs 


Picture  Ads  Discussed  by  Flinn 


Director  of  Publicity  and  Advertis- 
injj  for  F.  P.-Lasky  Addresses 
Xcw    York    State  Mayors 
jVyJ  OTION  Picture  Advertising"  in  all 
its  many  phrases,  was  the  subject 
of  an  address  which  John  C.  Flinn,  Di- 
rector  of   Publicity   and   Advertising  of 
the    Famous    Plajers-Lasky  Corporation, 
delivered  Friday  morning  before  the  Mo- 
tion Picture  Committee  of  the  Conference 
of  New  York  State  Mayors,  assembled  at 
the  Hotel  Astor,  New  York. 

W.  D.  McGuire,  Jr.,  executive  secretarv 
of  the  National  Board  of  Review  of  Mo- 
tion Pictures,  presided,  and  among  those 
present  were  officials  from  Milwaukee, 
Newark,  Washington,  D.  C,  and  many 
other  big  cities. 

Illustrating  his  talk  with  a  display  of 
national  advcrtisng  done  by  the  Famous 
Players-Lasky  Corporation,  Mr.  Flinn 
said : 

"  Paradoxical  as  it  may  seem  in  \  iew  of 
the  fact  that  my  department  is  maintained 
to  exploit  Paramount-.\rtcratt  motion  pic- 
tures, the  tone  of  our  national  advertising 
in  the  past  has  been  not  exclusively  to  sell 
Paramount-Artcraft  pictures  as  to  sell  the 
motion  picture.  We  realized  that  there 
was  a  certain  class  whose  desirability  as 
patrons  of  the  motion  picture  was  un- 
questioned, but  which  did  not  attend  as 
freely  as  we  wished,  so  we  set  out  to  win 
ihem  over.  Then  again,  as  you  will  notice 
in  our  adxertising.  we  are  striving  to  make 
the  motion  picture  theatre  a  family  affair. 
Under  the  old  order,  the  man  of  the  house 
can  go  to  his  lodge,  but  he  must  go  alone ; 
the  woman  of  the  house  can  go  to  her 
literary  club,  but  she  must  go  alone;  and 
the  children  must  find  some  form  of 
recreation  of  their  own.  But  in  the  mod- 
ern motion  picture  theatre  the  entire  fam- 
ily, young  and  old  alike,  has  a  mutual 
amusement,  something  that  appeals  to  all 
of  them  equally.  And  that  is  the  big 
value  of  the  motion  picture  we  have  been 
trying  and  will  continue  to  try  to  point 
out  to  the  public. 

"Unlike  any  other  great  enterprise,  we 
have  nothing  to  sell  but  service  —  service 


to  the  motion  picture  public  and  to  the 
exhibitor.  We  get  approximately  two 
hundred  still  photographs  with  each  pro- 
duction. From  these  we  pick  out  those 
which  convey  an  idea  of  the  story  best  and 
which  contain  the  necessary  clement  to 
pique  one's  curiosity.  This  is  a  selling 
point  which  is  absoliucly  indispensable.  Af- 
ter all  the  motion  picture  producers  arc 
in  the  business  to  make  money,  and  our 
advertising,  while  it  must  and  it  does  slick 
to  the  truth,  must  be  such  as  to  make  the 
production  a  successful  one  from  the  bo.x 
otiice  poiivt  of  \iew. 

"  Motion  picture  advertising  has  reached 
the  point  where  it  has  become  standard- 
ized. In  other  words,  the  lobby  display 
photos  which  we  get  out  for  the  decoration 
of  the  theatres'  lobbies  are  of  the  same 
size  as  those  put  out  by  Metro,  Universal, 
Fox,  etc.  This  is  done  so  that  the  exhib- 
itor can  have  permaneiit  frames  in  his 
lobby  and  all  he  need  do  is  to  change  the 
photos  c\ery  time  he  changes  his  show. 
In  the  same  way,  our  lithographs  are  the 
same  size  as  those  ptU  out  by  the  other 
companies.  ' 

Following  Mr.  Flinn's  talk,  a  general  dis- 
cussion was  entered  into  during  which  the 
question  of  regulating  or  censoring  ex- 
hiliitors'  advertising  came  up.  Several 
cases  were  cited  and  copies  of  the  ad\er- 
tising  matter  shown  where  exhibitors  de- 
liberately put  out  exploitation  of  a  sala- 
cious character  which  misrepresented  the 
picture  and  tended  to  injure  the  industry 
and  luillify  the  effect  of  the  National 
Board  of  Review's  work.  It  w-as  admitted, 
however,  that  these  instances  were  few 
and  far  between. 

Mr.  Flinn  suggested  that  the  newspapers 
which  take  ad\erliscments  of  that  char- 
acter are  as  much  to  blame  as  the  exhibi- 
tors and  that  if  the  newspapers  did  a  little 
censoring  of  their  own  advertising  columns 
this  e\il  would  quickly  be  eliminated. 


Edwin  Carewe  announces  that  he  has  changed 
the  title  of  his  coming  picture  The  Rightful 
Heir  "  to  "  The  Web  of  Lies."  In  this  picture 
Dolores  Cassinelli  plays  her  first  dual  role.  Work 
was  completed  on  the  production  yesterday  and 
the  film  has  been  turned  over  to  I'athe  for  Novem- 
ber release. 


3428  Motion  Picture  News 

New  Picture  Palace  For  Frisco  I 


Eugene  H.  Roth  Announces  That 
New  House  Will  Eclipse  Even 
Famous  California 

WITH  a  recent  announcement  from 
San  Francisco  of  the  Association  of 
the  California  Portola  and  Imperial  the- 
atres, comes  the  information  of  another 
big  development  of  this  progressive  enter- 
prise. Eugene  H.  Roth,  who  is  in  New 
York  at  present,  attending  the  affairs  of 
the  company,  makes  the  announcement  that 
President  H.  L.  Rothschild  and  director 
Herman  Wobbcr  completed  the  plans  for 
another  palatial  theatre  for  San  Francisco. 
The  same  is  to  be  erected  on  the  site  of 
the  present  large  Prager  Department  store, 
northeast  corner  of  Market  and  Jones 
Streets,  directly  opposite  their  successful 
Imperial  theatre.  The  plans  call  for  a  seat- 
ing capacity  of  3,500,  practically  700  more 
seats  than  their  beautiful  California  theatre. 
The  facade  and  interior  architectural  treat- 
ment is  to  be  of  the  Spanish  character. 
Many  innovations  will  be  introduced,  per- 
haps one  of  the  most  effective  will  be  the 
mezzanine  box  section,  completely  circling 
the  balcony,  a  lavish  expenditure  will  be 
made  here,  to  insure  absolute  comfort  and 
luxury.  This  section  will  contain  450  scats, 
while  the  ground  floor  orchestra  section  is 
to  have  2,200  scats ;  the  balcony  to  contain 
approximately  900.  The  wonderful  light- 
ing effects  of  the  California  theatre  will 
be  magnified  many  times  in  beauty.  Much 
consideration  is  to  be  given  to  the  stage. 
The  proscenium  opening  is  to  be  58  feet 


Head  of  Community  Motion  Picture 
Bureau  Returns  Home  After  a 
Hard  Campaign  in  A.  E.  F. 

ONE  of  the  last  motion  picture  execu- 
tives to  return  from  overseas  after 
a  strentious  two  years  spent  in  the  service 
of  the  A.  E.  F.,  for  the  Community  Mo- 
tion Picture  Bureau,  is  Mr.  Royale  V. 
Rothcrmcl  of  New  York  City,  formerly 
president  of  the  Filmcraft  Corporation  and 
a  well  known  film  man  of  the  middle  West. 

With  him  Mr.  Rothermel  brought  nearly 
100,000  feet  of  film  taken  under  his  direc- 
tion by  the  Community  Motion  Picture 
Bureau  showing  some  of  the  amusements 
of  the  A.  E.  F.,  their  favorite  sight-seeing 
points  in  Europe  and  the  canteen,  recrea- 
tional and  motion  picture  service  rendered 
the  troops  with  the  money  raised  for  that 
purpose  by  the  welfare  societies.  Mr. 
Rothermel  and  a  staff  of  assistants  who 
accompanied  him  back  from  France,  in- 
cluding Alfred  ShcUenberger,  Charlotte 
Bell  Mann,  Jean  Chamblin  and  C.  B.  Black- 
well,  are  now  titling  and  editing  this  ma- 
terial for  general  distribution  through  the 
Community  Service. 

At  the  time  of  unification  of  all  cinema 
activities  for  the  American  forces  in  France 
under  the  direction  of  the  Community  Mo- 
tion Picture  Bureau,  Mr.  Rothermel  was 
busy  struggling  with  a  man's  size  job  at 
Brest  where  he  had  organized  and  built 
up  an   efficient   cinema   service   for  that 


wide,  while  the  extreme  depth  of  the  stage 
is  to  be  75  feet.  Due  to  the  favorable  lo- 
cation of  the  stage  on  the  ground,  the 
stage  will  form  a  complete  triangle,  the 
space  imder  the  sidewalk  on  either  side 
is  to  be  utilized;  this  space  being  22  feet 
wide  and  is  available  for  150  feet,  giving 
approximately  300  feet  runway  on  either 
side  of  the  stage,  for  big  spectacular  pres- 
entations. An  extra  large  pit  will  be  pro- 
vided to  accommodate  a  large  orchestra 
contemplated.  And  due  consideration  is 
being  given  to  the  instalation  of  a  huge 
organ.  The  main  entrance  and  outer  foyer 
will  have  an  opening  of  a  width  of  48  feet, 
64  feet  deep,  leading  into  a  dome  rotunda 
of  58  feet  in  diameter.  Easy  gradients  will 
lead  off  the  rotunda  to  the  various  sections 
in  the  mezzanine  and  balcony  hallways. 
The  architect,  Alfred  Henry  Jacobs,  whose 
artistic  ability  is  displayed  in  the  California 
theatre,  will  have  complete  charge  of  the 
plans  and  decorations.  The  new  photo- 
play edifice  is  to  be  christened  the 
"  GRANAD.\."  It  is  expected  that  this 
theatre  will  be  opened  approximately  Octo- 
ber 1,  1920.  Associated  with  Mr.  Roth  in 
the  management  will  be  Mr.  Jack  Parting- 
ton, who,  for  many  jears  so  successfully 
managed  the  popidar  Imperial  theatre  of 
San  Francisco.  With  the  completion  of 
this  theatre,  the  California  syndicate  will 
have  the  four  largest  theatres  in  San  Fran- 
cisco, all  in  the  busy  downtown  district. 
.\nother  announcement  is  to  be  made 
shortly,  of  a  further  development  of  their 
plans. 


immense  port  and  the  surrounding  country 
for  a  distance  of  a  hundred  kilometers. 

This  territory  included  the  big  receiving 
camps  of  Pontanezen  and  Fort  Bougen, 
the  naval  aviation  stations  along  the  Brit- 
tany coast,  the  navy  base  at  Brest  and 
transports  in  the  harbor  to  say  nothing  of 
the  labor  camps,  stevedore  outfits  and  base 
hospitals. 

With  such  other  duties  as  installing  a 
complete  high-tension,  11,000  volt  electric 
light  line  a  distance  of  six  kilometers  to 
Camp  Pontanezen  under  almost  impossible 
conditions ;  acting  as  official  interpreter 
and  liason  officer  with  the  French  militarj-, 
naval  and  civil  authorities;  installing  water, 
electric  light  and  sewerage  systems;  and 
in  his  spare  time,  driving  autos  and  trucks 
down  from  Paris  to  Brest,  it  was  no 
wonder  Mr.  Rothermel  welcomed  the 
advent  of  the  Community  Motion  Picture 
Bureau's  unified  command  of  the  A.  E.  F.'s 
cinema  service  and  promptly  took  a  two 
months'  rest  in  Naval  Base  Hospital  No.  5. 

On  his  recovery  from  a  breakdown  that 
necessitated  two  operations,  Mr.  Rothermel 
was  successively  in  charge  of  the  motion 
picture  work  in  the  Midi,  at  Marseilles, 
and  with  the  Second  Division  and  the 
Third  Army  Corps  on  the  Rhine. 


Under  the  direct  supervision  of  James  W.  Earlj-, 
the  Oakley  .'^uper-quality  I'roductions,  Inc.,  has 
started  picturizing  the  Early  series  of  society 
satired  under  the  direction  of  Clyde  McCoy.  The 
cast  is  headed  by  Florence  Grey  and  Walter  K. 
Perkins. 


■i 


Herbert  W.  Thompson,  who  controls  American  Film 
Co.'s  productions  in  England,  Scotland,  Wales  and 
Ireland 

New  Amusement  Publication, 
"  Screen  and  Stage," 

Issued  in  West 

"  Screen  and  Stage,"  a  San  Francisco 
publication,  made  its  bow  to  the  public  and 
the  trade  with  its  mid-October  number. 

A  24-page  publication,  attractively  got 
up,  and  with  an  avowed  purpose  to  fur- 
nish information  and  amusement  to  the 
public  to  the  end  that  it  would  get  in  closer 
association  with  the  picture  industry,  this 
magazine  will  henceforth  be  issued  semi- 
monthly. 

Da\-id  C.  Kinkead  is  editor,  M.  S. 
Vidaver,  associate  editor,  and  M.  Stearns, 
secretary. 

The  first  issue  is  interesting,  and  clean. 
For  the  future  we  wish  all  good  luck  to 
"  Screen  and  Stage." 


Moss  Acquires  Property  to  Build 
$750,000  Playhouse  On 

Announcement  is  made  from  the  B.  S. 
Moss  Offices  of  the  purchase  of  the  entire 
block  bounded  by  Trcmont,  Webster  and 
Carter  Avenues  and  East  176th  Street,  the 
Bronx,  New  York.  Mr.  Moss  will  be- 
gin at  once  the  construction  of  a  mam- 
moth vaudeville  and  photoplay  theatre  on 
this  site.  It  is  said  that  the  cost  will  be 
$750,000,  and  that  the  new  playhouse  will 
open  next  season. 

Mr.  Moss'  holdings  in  New  York  City 
already  comprise  five  houses  —  the  Broad- 
way, Hamilton,  Regent,  Jefferson  and  Flat- 
bush,  with  several  others  in  process  of 
erection.  It  was  stated  that  further  an- 
nouncement concerning  additional  enter- 
prises would  soon  be  forthcoming. 


Rothermel '  s  Fi  ne  Record  Abroad 


X  o  f  c  ni  b  e  r  S  ,  i  9  I  9 


3429 


Europe  Looks  to  Us  for  Pictures 


Rehearsing  and  building  "  props  "  at  the  same  time 
for  the  opening  bill  at  the  new  Capitol 

Second  Ail-Night  Theatre  Opens  in 
Cleveland;  Venture  Pays 

The  all-night  movie  show  is  getting  a 
hrir.  foothold  in  Cleveland,  according  to 
reports,  and  there  are  now  two  downtown 
photoplay  houses  operating  continuously 
for  twenty-four  hours,  where  there  was 
previously  hut  one. 

The  Princess,  Euclid  Ave.,  started  the 
innovation  several  months  ago,  and  made 
some  money,  according  to  Jilanager  Wol- 
cott.  Xow  the  Wonderland,  East  Ninth 
Street  is  operating  all  night,  too,  and 
while  fortunes  are  not  being  made  by 
this  operation,  still,  there  is  sufficient  rev- 
enue coming  in  to  make  the  experiment 
pay.  Recently  a  reporter  on  one  of  the 
dailies  went  into  these  two  houses  at  vari- 
ous hours  during  the  night  and  his  report 
on  conditions  was  interesting.  This  is 
what  the  reporter  found :  "A  large  num- 
ber of  patrons  appear  to  be  factory  men 
or  laborers  who  work  at  odd  shifts.  There 
were  few  women,  and  those  who  were 
there  were  all  escorted.  Quite  a  few  men 
in  each  house  had  suitcases,  showing  they 
were  waiting  for  early  morning  trains. 
Some  were  there  because  they  couldn't  get 
a  room  in  a  hotel." 


Hallmark  Remodels  Offices  for 
Enlarged  Clerical  Forces 

Owing  to  the  increased  amount  of  busi- 
ness passing  through  the  executive  offices 
of  Hallmark  Pictures  Corporation,  Frank 
G.  Hall,  president  of  Hallmark  Pictures 
Corporation,  has  had  the  floor  space  of  its 
offices  at  130  West  46th  Street,  enlarged 
to  accommodate  a  big  increase  in  Hall- 
mark's clerical  forces. 

Hallmark's  New  York  Exchange  was 
moved  last  week  to  the  office  at  1600 
Broadway,  formerly  occupied  by  Exhib- 
itors' Mutual.  This  space  has  been  re- 
modeled and  altered  and  will  accommodate 
the  accounting  auditor  and  purchasing  de- 
partments, with  private  offices  for  the  pub- 
licity, advertising  and  exploitation  depart- 
ments. 


Such  is  Finding  of  Han\  J.  Cohen  of 
Metro;  We  Must  Supply  Seventy- 
live   Per   Cent   of  Amusement 

HARRY  J.  COHEX,  manager  of  Metro 
Pictures  Corporation's  foreign  de- 
partment, has  returned  from  a  three- 
months'  trip  abroad,  in  which  he  made  a 
personal  survey  of  the  motion  picture  situ- 
ation in  England,  France  and  Sweden. 
What  he  saw  in  Europe  confirmed  and  em- 
phasized the  impression  obtained  by  the 
Metro  president,  Richard  A.  Rowland,  who 
preceded  him  abroad  and  returned  before 
him  —  namelj-,  that  the  old  w  orld  is  a  rich 
field  for  American  photoplay  exploitation. 

Mr.  Cohen  came  back  with  a  liundlc  of 
famous  European  plays,  which  the  Metro 
officials  now  have  under  consideration  as 
vehicles  to  round  out  the  "  perfect  thirty- 
six  "  celebrated  dramas  and  notable  novels 
from  which  Screen  Classics,  Inc.,  is  to 
produce  its  1919-20  output  of  "  fewer  and 
better"  pictures. 

Perhaps  the  most-  illuminating  of  Mr. 
Cohen's  observations  upon  his  return  was 
the  statement  that  75  per  cent  of  Europe's 
entertainment  for  the  next  two  or  three 
years  must  be  supplied  In-  American  pro- 
ducers. This  applies  particularly  to  mo- 
tion pictures.  Metro's  foreign  department 
manager  found  that  English  and  continen- 
tal entertainment  is  woefully  short  in 
quantity  because  of  the  slackening  of  in- 


One  Who  Knows  Exchanges 

Enclosed  find  m\-  chock  lor  $4,  chalk 
my  subscription  up  for  two  years.  I  might 
have  writers'  cramD  when  she  comes  due 
the  next  time  and  I  want  the  paper  to  con- 
tinue its  visits  to  me  regtilarly. 

The  Motion  Picture  News  gets  better 
every  week  and  we  don't  need  any  other 
paper  to  keep  us  posted.  I  read  everything 
in  it  and  the  experience  letters  suit  me  so 
well  I  would  like  to  see  more  of  them  in 
it.  I  am  fift>--seven  years  old  and  I  am 
the  operator  for  the  Elite  Theatre  here 
and  the  owner  of  it.  I  started  when  the 
pictures  first  started  so  far  back  we  forget 
the  date,  but  I  don't  know  it  all  by  any 
means.  They,  the  letters,  tell  so  many 
thing  that  are  true  and  helpful  that  I 
would  not  miss  them  for  several  prices  of 
the  paper  and  I  would  write  some,  only  the\- 
are  better  writers  and  I  can  learn  from 
them  —  and  do  I  know  the  film  exchanges? 
I  just  guess  I  do  and  then  some.  My  ex- 
perience is,  they  all  arc  devils  or  have 
some  devils  working  for  them.  H  I  were 
to  say  what  I  know  about  them  they 
wouldn't  ship  me  any  more  films.  Man, 
they  are  the  limit  when  it  comes  to  busi- 
ness and  some  are  worse  than  others.  The 
truth  is,  they  do  business  in  so  many  ways 
that  sometimes  it  looks  like  children  plaj'- 
ing  doll  house.  Changeable  is  no  name, 
there  is  no  business  in  the  world  but  the 
picture  business  that  can  do  as  they  do 
and  still  live,  and  did  you  notice  they  don't 
live  ahvays  ?  There  must  be  a  big  profit  in 
it  or  they  would  not  last  one  month  and 
now  they  are  fixing  it  so  they  will  do  busi- 
ness on  the  Exhibitors'  money.    Pay  two 


dustry  caused  by  the  war,  the  scarcity  of 
raw  materials  for  production  and  the  gen- 
erally chaotic  state  of  the  labor  market. 

"  While  the  United  States  must  con- 
tribute at  least  75  per  cent  of  the  enter- 
tainment needed  to  divert  the  peoples  of 
Europe,"  said  Mr.  Cohen,  "  it  was  my  ob- 
servation that  this  entertainment  must  be 
of  the  highest  grade.  There  is  absolutely 
no  room  for  the  cheap  picture.  .\nd  by 
that  1  mean  the  picture  that  is  cheap  in 
theme,  vulgar  or  devoid  of  that  artistry 
which  Europe  rightfully  has  come  to  ex- 
pect of  American  cinematic  productions. 

"  On  the  other  hand,  with  the  peoples  of 
ihc  war-stricken  lands  hungering  for 
amusement,  there  is  every  opportunity  for 
entertainment  that  meets  their  artistic 
standards.  They  want,  in  short,  pictures 
of  the  fewer  and  better  sort;  and  it  is  to 
meet  this  European  demand  as  well  as  the 
pressing  wants  of  the  home  market  that 
Metro  is  bending  every  effort." 

.\usiralia  is  to  be  the  next  field  for  Mr. 
Cohen's  business  investigations.  He  is 
planning  a  trip  to  the  antipodes  within  30 
days,  so  soon  as  he  is  able  to  clear  up  the 
mass  of  office  detail  that  had  accunulated 
in  his  absence.  The  Metro  foreign  depart- 
ment manager  purposes  to  make  an  exhaus- 
tive survey  of  the  territory,  believing  that 
it  should  be  as  fruitful  for  American  enter- 
prises in  general  and  Metro  enterprise  in 
particular,  as  he  found  Europe  to  be. 


or  three  months  in  advance  or  they  will 
give  it  to  your  competitor  and  if  he  don't 
lake  it^  put  up  a  show.  Gosh  ding  it,  these 
film  exchanges  are  some  cats ! 

ELITE  THEATRE, 
Jno.  T.  Brogan, 
W'est  Point,  Miss. 


Tootle,  Well  Known  Publicity  Man, 
Among  Last  Out  of  Uniform 

.\mong  the  last  of  the  motion  picture  ad- 
vertising men  to  return  to  New  York  after 
getting  out  of  the  army  is  Harry  King 
Tootle,  former  advertising  and  publicity 
manager  for  the  Gaumont  company.  He 
was  abroad  for  eight  months  as  a  lieuten- 
ant of  artillery,  during  that  time  having 
served  as  assistant  adjutant  of  the  35lst 
Regiment  of  Field  Artillery,  aide-de-camp 
to  Brigadier  General  W.  E.  Cole,  and  act- 
ing adjutant  of  the  167th  Field  Artillery 
Brigade  under  Brigadier  General  John  H. 
Sherburne.  Mr.  Tootle  returned  in  the 
spring,  and  since  then  has  been  taking  a 
vacation  in  West  Virginia. 

"  Even  the  motion  picture  men  who  go 
to  California  finally  come  back  to  New 
York,  but  I  did  not  have  to  get  that  far 
awaj-  to  feel  the  lure  of  the  metropolis," 
confessed  the  former  Gaumont  representa- 
tive. "  Nor  have  I  lost  my  interest  in  mo- 
tion pictures.  In  fact,  I  remained  on  the 
farm  longer  than  I  had  intended,  awaiting 
the  development  of  motion  picture  plans  in 
which  I  had  been  included.  As  these  now 
seem  unlikely  to  come  to  maturity  in  the 
near  future,  I  find  that  I  must  turn  to  other 
fields  if  I  am  to  i^emain  identified  with  the 
industry." 


MM  Motion  Picture  News 

■llllllllllllllllllilllllllllllllllllllllllllllllli^   Illii: 

1  Exhibitor  Service  Bureau  | 

illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli^  ':>'::.  'Hill  ''lili 

Every  Exhibitor  Tells  the  Same  Story 


Three  Exhibitor  Articles  on  Admissions 

Here  are  three  exhibitor  articles  on  admissions,  all  of  which  recite  the  same  story, 
increased  overhead  and  high  rentals.  The  first  letter  is  by  A.  J.  Moeller,  managing  director 
of  the  Theatre  Da  Luxe,  Detroit,  which  has  just  increased  its  admission  after,  as  Mr. 
Moeller  states,  "  much  sharpening  of  pencils."  The  second  story  is  by  Edgar  E.  Duncan, 
manager  of  the  Colonial,  of  Lincoln,  Neb.  Mr.  Duncan  is  evidently  one  of  the  "  hard 
boiled  boys  "  for  he  is  still  getting  by  on  an  admission  of  twenty  cents  top. 

The  third  letter  is  by  Miss  Dolly  Spurr,  President  of  the  Mutual  Theatre  Company  of 
Marion,  Ind.,  lessees  of  the  Royal  Grand,  Lyric  and  Indiana  theatres  at  Marion,  Ind. 
Miss  Spurr  says  she  is  "  between  the  devil  and  the  deep  sea  "  and  then  she  tells  why  she  is 
in  a  quandary.    Read  each  letter  carefully.    They  are  important. 


One  from  Moeller 

Beg  to  acknowledge  receipt  of  yours 
under  date  of  the  12th  instant. 

The  matter  of  increased  admissions,  is 
something  worthy  of  a  great  deal  of  thought 
and  consideration,  and  it  is  not  without 
considerable  sharpening  of  pencils  and 
many  figures  that  w?.  finally  decided,  that 
it  was  no  longer  a  matter  of  advisability, 
but  rather  one  of  necessity. 

To  sum  up  the  situation,  and  to  make 
it  as  concise  as  possible,  the  following 
taken  from  our  files,  shows  some  of  the 
reasons  why  we  found  it  necessary,  all  the 
increases  as  stated  being  effective  since 
our  present  price  of  admission  was  estab- 
lished. 

Five  per  cent  revenue  tax  on  film 
rentals,  25  per  cent  increase  on  salaries, 
of  musicians,  stage  hands  and  operators, 
increase  in  cost  of  maintenance  approxi- 
mately, 30%,  increase  in  fuel  25';r.  increase 
in  adv.  rates  ranging  from  8  to  33  per 
cent,  higher  taxes,  I  have  in  the  past  two 
weeks  received  letters  from  exchanges  in- 
creasing rentals  approximating  50%  on 
short  subjects,  additional  notices  have  been 
received  increasing  prices  on  advertising 
accessories  15%,  all  these  increases  must 
be  met,  and  there  is  but  one  source  from 
which  they  can  accrue,  viz. :  increased  ad- 
missions. 

Our  admission  prices  at  this  writing  are 
15,  20  and  30  cents,  plus  war  tax,  begin- 
ning on  the  28th  instant,  the  prices  will 
be  25  and  40  cents  including  war  tax, 
which  is  only  sufificient  to  cover  the  added 
cost  in  operation. 

i\'o  one  can  deny  the  fact  that  the  iMotion 
Picture  is  the  entertainment  of  millions, 
and  the  success  of  any  theatre  depends  on 
the  number  of  people  who  patronize  it, 
consequently  due  consideration  must  be 
given,  as  to  advisability,  but  this  can  best 
be  judged,  by  the  individual,  depending  on 
the  location,  competition,  etc. 

The  matter  of  a  fluctuating  price  polic>- 
or  a  standard  policy  must  also  be  governed 
by  local  conditions,  as  no  two  communities, 
cities  or  towns,  are  alike,  the  result  is  that 
it'  resolves  itself  to  the  judgment  of  the 
■  individual  manager  for  each  theatre  or 
community-. 


Personally  I  favor  the  standard  policy, 
my  reason  being  that,  I  believe  the  patrons 
of  any  theatre  should  be  as  conversant 
with  the  price  of  the  particular  theatre 
ihey  are  attending  as  they  are  with  the 
time  of  the  performances. 

It  is  not  always  the  better  pictures  on 
vvh'ch  the  price  of  admission  is  increased 
and  a  great  many  exhibitors  are  governed 
by  the  rental  price  they  pay  rather  than 
by  the  quality  of  the  production.  It  being 
a  great  deal  easier  to  obtain  the  additional 
rental  thru  increase  in  admission  for  a 
particular  picture  than  thru  exploitation. 
But  this  mode  of  procedure  does  not  add 
continued  patronage  to  the  theatre,  and 
surely  common  sense  would  signify  that 
the  successful  outcome  is  dependent  on  in- 
creased patronage,  and  there  is  no  surer 
wav  of  increasing  that  patronage  than  thru 
pleasing  the  majority  of  your  own  patrons. 

A  satisfied  patron  is  the  best  of  adver- 
tising mediums  because  he  is  a  booster, 
but  sting  him  two  or  three  times  and  the 
result  is  he  becomes  a  knocker,  but  can 
you  blame  him.  He  purchases  without 
seeing,  and  what  he  pays  for  is  either  there 
or  is  not  there,  and  that  is  the  basis  of 
\alue,  a  patron  usually  knows  what  he 
wants  and  whether  or  not  he  or  she  is  get- 
ting it,  that  is  the  reason  they  either  pat- 
ronize your  theatre,  or  the  other  fellow's. 

Standardize  your  prices,  your  program, 
and  if  you  ha\-e  an  exceptional  feature 
give  your  patrons  the  benefit  of  it  and  try 
to  get  new  faces  into  your  theatre  thru 
exploitation,  increase  your  box  office  re- 
ceipts thru  patronage  rather  than  thru  in- 
creased prices,  individualize  >our  theatre, 
make  them  talk  about  it  and  the  attraciions 
>ou  are  showing,  the  results  should  sb.ow 
for  themselves. 

Verv  truh-  vours, 

'  A.  J."  MOELLER, 

Managing  Director. 

Duncan  Letter 

Answering  yours  regarding  admissions, 
will  take  up  the  question  as  asked  : 

iMy  admissions  were  5  and  10  cents 
afternoons  and  10  and  15  cents  evenings, 
with  war  tax  additional. 

The.  first  day  of  Sept.,  I  raised  as  follows. 
6  and   11  cents  in  afternoon,  10  and  20 


cent;  evenings.  You  will  notice  that  I 
lowered  the  children  at  night  one  cent  and 
raised  the  adults  three  cents.  Prices  in- 
clude war  tax. 

By  doing  away  with  penny  change  we 
have  saved  about  as  many  kicks  as  we 
made  by  raising  the  prices. 

The  very  next  week  I  jumped  on 
■'  Checkers  "  to  10  and  15  afternoons,  and 
10  and  25  cents  evenings,  including  tax, 
and  received  only  one  kick  about  the  price 
and  that  was  from  a  patron  who  had  not 
seen  the  picture. 

I  have  discovered  that  the  public  will 
pay  the  price  without  a  murmur  if  you  have 
what  they  want  and  do  not  take  advantage 
of  them.  I  have  never  advanced  prices  on 
any  program  that  did  not  merit  it. 

I  can't  say  that  it  was  absolutely  neces- 
sary to  advance  prices  at  this  time,  but 
with  increased  salaries  to  every  employee 
of  the  theatre  and  higher  film  rental,  it 
seems  to  me  that  we  are  entitled  to  a 
slight  advance. 

1  expect  a  slight  increase  in  film  rental 
but,  believe  me,  they  have  to  show  me  first 
that  they  are  making  better  pictures  before 
they  get  my  name  on  a  contract. 

I  expect  to  raise  prices  about  six  times 
this  season  but  every  feature  must  pass 
muster  before  I  do  it.  I  would  rather 
lose  money  than  advance  on  a  star. 

After  trying  out  the  new  scale  of  prices 
I  am  satisfied  that  I  have  not  acted  un- 
wisely and  shall  keep  them  as  ihey  are  now. 
Vours  verv  trulv, 

EDGAR  E.  DUNCAN, 
Mgr.  Colonial  Theatre. 

Lincoln,  Neb. 

Miss  Spurr  Writes 

In  answer  to  your  letter  of  the  19th. 
My  policies  for  the  coming  season  arc  set 
l)ut  I  don't  know  how  long  the}-  can  last. 
I'm  charging  25(*  and  30^  top  now,  and 
conditions  are  such  here  that  a  raise  is 
not  to  be  thought  of  at  present.  Too  many 
strikes,  and  a  general  howl  about  raiee  in 
prices  on  everything. 

On  the  other  hand  my  film  service  has 
gone  up  from  50  to  200  per  cent,  employees 
25  per  cent  all  the  way  around,  and  heaven 
only  knows  what  things  are  coming  to.  If 
I  had  Sunday  shows,  I  could  stand  it,  but 
I  have'nt,  and  its  a  case  of  being  up  in 
the  air  proper.  Between  the  devil  and  the 
deep  sea  —  film  rentals  twice  and  three 
limes  what  they  were,  and  we  don't  DARE 
raise  admissions. 

The  film,  exchanges  realize  this  in  some 
localities  too,  hut  it  don't  make  any  differ- 
ence in  quoting  prices. 

Theres  an   answer   somewhere   to  this 
question.    What  is  it? 
Sinccrelx. 

mSS  DOLLY  SPURR. 
President.  Mutual  Theatre  Co. 


\  o  V  c  m  b  e  r  S  ,  i  g  i  p 


(  Exhibitor  Service j 


3431 


T 


HE  Peoples  theatre  of  Portland,  Ore- 
gon, has  framed  a  most  cffecti'.  c  dis- 
for  "  The  Gray  Horizon  "  in  this  six 
imii,    len-iiich    ad.    Using  stills  as  a 
s,  the  ad  man  has  succeeded  in  making 
ccnc  ciit  and  iwo  closcups  of  the  star 
imand  the  attention  of  the  reader  and 
r>  appearance  of  the  dis*p!ay  unusual  by 
Ik   hiack  and  white  lines  beginning  at  a 
point  and  widening  diagonally  acros.;  the 
ihect. 

We  wouldn't   recommend   this  sort  of 
•hiiig,  especially  the  white  and  black  lines, 
tor    many    pictures,    but    for    one  of 
Hayakwa's  productions  it  does  very  nicely 
-iiice  this  actor  stands  in  a  class  by  him- 
ilt  and  you  get  what  might  be  termed  a 
lapanese  atmosphere  from  the  displa>-. 
The  use  of  two  or  three  stills  framed  to- 
iler as  has  been  done  here  is  always 
d  ad  construction  especially  where  you 
not   want   to  use   too   much  reading 
■,;ier. 

The  Peoples  has  done  some  very  nice 
work  in  the  boxes  and  can  be  rated  with 
ing  created  something  quite  a  lot  dif- 
int  from  the  usual  run  of  newspaper 
displays.  This  ad  will  certainly  attract  at- 
tention if  for  no  other  reason  except  its 
eccentricitv. 


The  "way  to  tell  a  movie  actress  from  a 
Broadzi'ay  flafpcr.  The  actress  doesn't  use 
so  much  rouge.    It  photographs  black. 


IF  the  Colonial  (Toledo,  Ohio)  had  used 
some  selling  talk  in  the  space  devoted 
to  listing  the  cast  in  this  display  for 
■'  Checkers  "  we  would  consider  this  about 
the  best  ad  we  have  seen  on  this  picture. 
W  e  say  "  if "  because  there  are  very  few 
names  in  this  cast  which  mean  anything 
to  the  fan  and  the  feature  is  one  which 


Your   Idea   and  Ours 


gets  business  because  of  it  being  a  really 
big  production  from  a  most  famous  stage 
pla\.  In  other  words  the  production  over- 
shadows the  cast  and,  therefore,  the  only 
\alue  the  advertiser  gets  from  the  space  he 
has  devoted  to  this  part  of  the  ad,  is  from 
the  fact  that  it  is  an  unusually  large  one  and 
would  tend  to  impress  the  reader  that  th: 
feature  is  a  big  picture.  W'e  would  have 
used  this  space  for  a  more  extended  ac- 
count of  the  spectacular  events  which  are 
a  featured  part  of  the  film,  given  Thomas 
Carrigan  a  little  selling  talk,  mentioned 
Jean  Acker  as  the  heroine  of  the  story  and 
asked  if  the  reader  remembered  "Tam- 
many Young"  who  has  quite  a  hit  with 
patrons  of  theatres  in  eccentric  characters 
along  the  line  of  the  one  he  does  in 
"  Checkers."  Wc  would  have  told  of  some 
of  the  other  events  on  the  bill,  especially 
the  music  and  stated  the  time  of  screening 
of  the  feature  picture  and  urged  people 
to  get  in  for  the  opening. 

Of  course  this  is  a  good  ad.  There  can 
be  no  doubt  that  it  sold  the  feature.  What 
we  have  said  is  only  our  idea  of  what  would 
have  made  it  better,  only  our  idea,  how- 
ever, and  since  this  advertising  game 
cannot  be  measured  like  calico  we  are  al- 
ways laying  ourselves  open  to  being  accused 
of  being  hypercritical. 

This  display  was  just  a  foot  square. 


"Silence  is  of  the  Gods 
chatter." 


only  monkeys 


COMPLETE 
NOVEL  r,*^"s^ 

By  Stewart  Edward  Wlilte 

GIVEN  FREE  OCTOBER  5TH  WITH 


THIS  GREAT  STORY 

Wi'l  be  shoMi  in  Moving  Pictures  week  of  October  6th,  at  the 

GRAND  THEATRE 

East  9th  Street  near  Prospect 

A  High  Class,  Modern  Theatre,  caterin»  especl'tly  tadie^ 
and  children 

THE  Sunday  Xews-Leader  of  Cleve- 
land, Ohio,  is  one  of  the  most  pro- 
gressive of  the  big  publications  in  the  way 
it  co-operates  with  the  motion  picture  the- 
atres of  its  city.  Here  is  an  example, 
only  one  of  several  co-operative  advertis- 
ing stunts  which  was  used  during  the  run 
of  "  The  Westerners "  at  the  Grand 
theatre. 


This  was  a  quarter-sheet  poster  which 
was  displayed  liberally  about  Cleveland  by 
the  newspaper  during  the  film's  cngage- 
incnt.  It  was  conducive  of  luost  unusual 
amount  of  interest  for  the  film  and  the 
(irand  reaped  a  rich  financial  harvest. 
The  Xevvs-Lcadcr  devoted  several  pages  of 
its  October  6th  edition  to  the  book  and 
picture  and  ran  the  story  complete  as  a 
part  of  weekly  offering  to  its  readers. 

This  is  a  fine  example  of  what  the  news- 
paper and  the  theatres  working  together 
mav  do  to  their  mutual  benefit. 


"  When'  the  teeth  fall  out  the  tongue 
icags  loose." 


HIPP^OME 


ALL  VEEIC 


MAKY  PICKFORD 


DON'T  MISS 
HEI2  LATEST 
PICTURE  OF 
\000  LAUGHS 


MACk  SENNETT5. 

"^UP  IN  ALF'5  PLACE 

  GfZEEk  EVANS 

toiiiiitm  I   r  iniuMiil 


THIS  is  one  of  H.  B.  Franklin's  latest 
displays  which  was  used  at  Shea's 
Hippodrome  showing  of  "  The  Hoodlum." 
There  isn't  much  of  it,  in  size  it  was  even 
smaller  than  you  see  it  here,  but  it  ex- 
emplifies Franklin's  style  of  newspaper  ad- 
vertising—  small  hand-drawn  displays  an- 
nouncing the  bill  and  the  star.  There  may 
1)0  those  who  say  that  displays  like  this 
are  not  to  be  compared  with  bigger  ones 
using  illustrative  cuts  and  a  good  line  of 
selling  talk,  but  if  you  were  to  argue  with 
Mr.  Franklin  on  this  subject  he  would  tell 
you  that  his  theatre  is  doing  capacity  week 
in  and  week  out,  which  is  about  all  that 
can  be  expected  as  a  result  of  any  kind 
of  advertising. 

There  is  one  thing  about  Franklin's  ads. 
They  arc  distinctive  and  so  different  from 
any  others  which  appear  in  the  Buffalo 
papers  that  they  stand  out  like  a  cameo  on 
the  printed  page.  We  believe  it  is  for  this 
reason  that  Mr.  Franklin  is  able  to  claim 
such  great  results  from  his  newspaper  dis- 
plays. If  others  in  the  host  of  Buffalo 
advertisers  were  to  effect  this  style  much 
of  its  value  would  be  lost  except  from  the 
announcement  standpoint. 


'432       (Exhibitor  Service) 


Motion  Picture  New: 


Comment  and  Criticism 


JUST  what  this  eight  point  selling  talk 
which  Grauman's  of  Los  Angeles  has 
chosen  to  use  in  its  ad  on  "  The  Life  Line  " 
we  don't  know,  unless  it  is  one  of  the  "  big 
speeches "  which  characterized  the  old- 
time  melodramas  like  "  Romany  Rye " 
from  which  Maurice  Tourneur  made  this 
melodramatic  picture,  but  anyway  we  can't 
see  the  reason  for  it  as  a  part  of  a  high- 
grade  ad  by  a  high-grade  theatre  under 
high-grade  management. 

So  far  as  the  rest  of  the  display  is  con- 
cerned it  is  quite  up  to  the  usual  Grauman 
standard,  mighty  artistic.  In  place  of  this 
whole  bunch  of  Mary  Jane  Holmes  stuff 
written  in  the  first  person  and  without  ex- 
planation we  would  have  used  a  paragraph 
of  selling  talk  telling  Los  Angeles  what 
this  picture  was  about  and  describing  some 
of  the  spectacular  scenes  which  were  to  be 
enacted. 

The  story  of  this  picture  is  commonplace, 
but  the  way  it  has  been  put  together  with 
the  thrills  that  are  shown  in  a  shipwreck 
and  a  theatre  fire  are  sure-fire  stuff  with 
any  audience.  There  is  also  some  of  the 
best  of  comedy  in  this  which  wasn't  men- 
tioned. 

Grauman's  gives  the  spectacle  staged  at 
that  theatre,  "  The  Unveiling  of  the  Tem- 
ple of  Love,"  excellent  mention  and  lists 
the  other  numbers  on  the  bill  all  of  which 
we  think  is  the  only  thing  to  do. 

In  size  this  was  four  colum.ns  wide  and 
twenty  inches  deep. 


A  X  issue  or  so  ago  we  took  a  crack  at 
the  advertising  of  the  Plaza  theatre, 
San  Diego,  because  the  space  they  bought 
on  "  The  Miracle  Man"  we  thought  wasn't 
large  enough  and  strong  enough  for  so 
great  an  attraction.  In  this  we  reckoned 
without  our  host  for  here  is  a  full  page 
which  ihc  Plaza  used  prior  to  the  showing 
and  for  the  first  few  days  thereafter. 
With  the  ad  com.es  a  letter  from  the  Plaza 
management  stating  that  they  cut  down 
their  space  only  when  the  crowds  were  so 
large  that  it  was  impossible  to  get  them 
in  the  theatre  and  after  they  had  told  all 
of  San  Diego  about  the  production  in  no 
uncertain  terms.  In  this  we  have  visual 
proof  in  the  display  which  is  herewith  re- 
produced. "The  Miracle  Man"  has  had 
a  lot  of  good  advertising,  perhaps  because 
there  was  something  to  talk  about,  but  we 
think  this  display  ranks  well  with  the  best 
we  have  seen.  It  is  with  pleasure  that  we 
take  back  our  insinuation  that  the  Plaza 
ad  man  was  laying  down  on  his  job. 


■Jhe  'Supreme  Cnj  of  the  S)ul  Made  ViJibk 


PieMir^cieMen  'is  the  messatje 

It  uapirGlihjahijry^olglonaasl'ispc. 
ltaiphAfJnwi&in3miiii^anil.-i 
ilrmitKnrtinaanllhttmlfftmsJiSlkt 
hthnSshkraitifSSHJfhmajiader 


-  of  the 
Things 


TAp  JwA'  iToraTf  /or  a  csresa-^ 
austrefvdhy  The  Mtrack  Man, 

/(^ppi'a/sMpi  iaU  aflnit  lovt. 

/m  Ail  IS  admirable  ard  samw- 
fuIinthtmenxttJbviRf-yQuBjHj 
in'TheMirackMan ' 


"A  woman's  tongue  is  but  three  incites 
long  yet  it  can  kill  a  man  six  feet  high." 


THE  New  Theatre  of  Baltimore  has 
given  Nazimova  in  the  "The  Brat  " 
some  mighty  good  billing  and  this  display 
is  a  part  of  the  exploitation  campaign 
which  brought  capacity  business  for  the 
engagement. 

About  everything  \vhich  goes  to  make  an 
ad  good  is  to  be  found  in  this  display': 
good  cuts,  well  framed,  proper  display  of 
the  star's  name  and  the  title  of  the  pro- 
duction, the  star  line  overtopping  the  title, 
which  is  correct  for  this  picture,  a  good 
line  of  selling  talk,  and  a  m.ention  of  w-hat 
the  New  York  papers  said  about  the  film 
which  will  have  some  weight.  We  want 
to  call  your  attention  to  the  use  of  the  two 
head  cuts  of  the  star  at  the  bottom  of  the 
ad.  They  certainly  serve  to  dress  the 
whole  display,  and  are  remarkable  speci- 
mens of  producers'  materials. 

If  you  are  to  play  this  feature  be  sure 
you  ask  your  exchange  for  a  plentiful  sup- 


*  TH/S  ENTIRE  WEEK  ^ 

The  World's  Greatest  Actress  \ 


NAZIMOVA\ 


/Af  IitcomparaUt  in  ker  otry  latest  Pi 


\    "THE  BRAT" 

\  '»Om  rH£  STACl  tLAY  Of  MAUX rVtTOItt 

^  SAY  A«OUT  -THE  BRAT 


ply  of  these  half  tones.  We  would  recom- 
mend that  you  follow  the  stj-le  of  this  ad 
so  far  as  jou  can.  It  ranks  in  our  opinion 
a  good  100  per  cent.  In  size  it  was  five 
columns  wide  and  seventeen  inches  deep. 


Only  a  man  -with  a  good  substantial  in- 
cotne  can  afford  to  urite  poetry,  or  sce- 
narios. 


'T^HE  New  theatre  of  Baltimore  has  fur- 
nished  a  "  new  "  ad  idea  for  "  Check- 
ers "  in  framing  its  reading  matter  and 
cuts  within  a  big  horse  shoe.  We  should 
say  that  this  is  a  corking  good  idea  for 
making  your  display  different  than  the 
orthodox  stuff  and  give  this  a  good  rat- 
ing on  our  batting  average  record.  We 
w^ould  judge  that  this  is  all  hand  drawn 
and  entirely  original  as  we  have  seen  noth- 
ing like  it.  The  display  balances  nicely, 
gives  the  title  proper  display  and  doesn't 
waste  much  time  in  shooting  at  anything 
else  which  we  believe  is  the  right  angle  for 


Auwnwm 


V  ov  e  mb  e  r  8  ,  i  9  1 9 


(Exhibitor  Service)  3433 


How  Exhibitors  Advertise 


exploiting  this  picture.  The  New  has 
taken  advantage  of  the  opportiniity  to  get 
its  name  Une  in  big  letters  without  hurting 
the  appearance  of  the  ad.,  something  which 
is  not  often  possible.  In  size  this  was 
four  columns  by  nine  inches.  W'e  have 
I  seen  a  lot  of  good  advertising  on  this  tea- 
I  ture  but  none  which  suited  us  any  better 
than  this  one. 


Conteiilnicnt  may  be  better  than  riches 
hut  it  doesn't  pay  the  rent. 


FOR  a  picture  of  litis  kind,  with  a  star 
of  the  magnitude  of  Frank  Kcenan, 
we  should  say  that  the  American  of  Butte 
had  advertised  "The  World  Aflame"  just 
the  way  it  should  be,  in  spite  of  the  fact 
that  the  ad  man  has  used  up  a  lot  of 
space  with  his  black  ink.  However,  this 
use  of  ink  ser\cs  to  bring  the  display  out 
on  the  page  and  makes  the  white  letters 
of  the  title  of  the  production  and  the  star's 
name  vividly  prominent.  This  was  better 
than  a  half  page. 

The  use  of  the  scene  cut  in  the  center, 
one  of  the  big  dramatic  moments  in  the 
\    film,  gives  the  readers  of  the  ad  a  good  idea 
I    of   the  character  of   the  production,  al- 
though it  docs  not  print  any  too  well.  If  you 
had  seen  the  picture  you  would  remember 
the  scene  and  know  that  the  man  in  the 
front  window  of  the  car  is  Keenan,  other- 
wise you  wouldn't. 
This  feature  seems  to  have  experienced 
i    an  unusual  career.    It  is  not  a  new  re- 
i    lease  as  first  run  houses  are  wont  to  view 
f    pictures,  but  seems  to  be  jumping  into 


A  buraiaf  mtMtt  to  iKom  wtK>  wiah  to  hoiv  more  and  live 
belter— t  nKMSe  to  alt  HiuBanity  for  it  >ffccu  all  HunUAity— 
ft  ririd  and  obaorbtaf  pictuhution  of  ll>e  GrcAt  Questioa 
of  todaj — cerimM  to  rathrall  CTery  ofwcTTer! 


PITXI  PARAMOUin  UTESMY 

lews  wmUT  DKEST 

Pnf.  Mannlk's  Concert  Orcheiira         Parks  at  the  Wartitzti 

STARTING  TODAY! 


liookiiig  fa\t)r  sonic  weeks  after  it  mij^lit 
have  been  expected  to  have  played  the  big 
lime.  W'c  have  noticed  several  houses 
which  usually  play  a  picture  "  off  the  bat  " 
who  have  used  this  feature  within  the  past 
two  weeks.  Others  are  scheduled  to  play 
it  later. 


L  'ntI  reUas  and  self  resf^eet  lehen  lost  are 
seldom  found. 


MAYRF.  this  one  by  or  rather  for  the 
six  St.  Louis  theatres  on  "  The 
Brat "  may  be  the  best  of  advertising,  but 
just  the  same  we  can't  see  it,  especially 
the  "  slate  "  stuff.  We  don't  see  where  it 
has  any  application  to  this  picture,  which 
in  the  case  of  "  Daddy  Long  Legs  "  the  use 
of  the  blackboard  idea  did  have. 

We  also  believe  that  presenting  Nazi- 
mova  in  any  manner  except  seriously  as  a 
great  emotional  artist  is  a  mistake.  This 
star  isn't  an  ingenue  and  she  shouldn't  be 
advertised  even  by  suggestion  as  one. 
Now  without  doubt  this  ad  attracted  at- 
tention for  it  was  six  columns  wide  by 
eight  inches  deep,  but  we  don't  think  that 
the  best  results  for  the  space  purchased 
have  been  obtained,  although  it  has  made 
a  convenient  w-ay  of  advertising  .one  bill 
at  six  theatres,  giving  each  one  equal 
space.  We  are  pretty  sure  that  this  space 
was  subscribed  for  by  the  St.  Louis  ex- 
change and  of  course  the  theatres  could 
hardly  "look  a  gift  horse  in  the  mouth." 
We  selected  it  for  comment  that  we  might 
warn  you  against  advertising  Nazimo\a 
and  her  pictures  in  so  light  a  vein.  If  this 
picture  was  a  Constance  Talmadgc,  a  Mar>' 
Pickford,  a  Madge  Kennedy  production 
then  it  would  be  all  right  to  "  kid  "  in  your 
displays,  but  with  this  star  keep  your  style 
and  your  selling  talk  serious. 


//  is  cosier  to  follou;  the  races  than  to 
yet  ahead  of  them. 


WE  wish  we  might  reproduce  for  you 
every  one  of  a  bundle  of  displays 
we  have  from  S.  Barrett  McCormick's 
Circle  theatre,  on  "A  Temperamental 
Wife,"  but  we  haven't  the  space.  There 
were  some  better  ones  than  this  four  col- 
umn by  fifteen-inch  specimen  but  we  are 
selecting  this  one  for  a  reason. 

We  want  you  to  see  how  a  whole  bunch 
of  reading  matter  which  if  it  were  framed 
in  an  ordinary  manner  and  if  ordinary'  sel- 
ling talk  were  used,  would  probably  be 
passed  up  by  the  average  reader  of  the 
paper  in  which  it  appeared. 
However    tlfe    way    McCormick  has 


^Taday  (S*W^my)  Lm»I  Timtt  —  Doatfai  Fairhanlit  in   "Hit  Majetty  Vtt  Amtriecn" 


framed  his  cuts  and  worded  his  selling 
talk  covers  two  distinct  fields  that  are 
bound  to  get  his  display  read  to  the  last 
word. 

The  use  of  the  line-drawn  cuts  have  all 
the  effect  of  a  cartoon  which  have  proved 
themselves  as  interesting  to  the  millions 
of  Americans  these  many  years.  Every- 
l)ody  is  going  to  take  a  look  at  McCor- 
mick's illu.^trations  and  smile  the  same  kind 
of  a  smile  as  he  docs  with  "  Happy "  or 
any  of  the  other  cartoon  celebrities. 

Then  comes  the  selling  talk,  original  bits 
of  clever  word  juggling  which  would  be 
interesting  from  a  literary  standpoint  alone. 

However,  here  is  the  ad  reproduced  from 
its  original  size  to  our  columns.  Studj- 
it  and  see  how  the  master  frames  his 
advertising  appeal.  Many  of  you  will  not 
be  al)le  to  get  the  mechanical  aid  that  Mc- 
Cormick does  but  you  can  at  least  catch 
the  advertising  idea  which  he  utilizes,  that 
of  making  his  displays  more  than  a  dull 
and  heavy  styled  statement  of  fact  concern- 
ing a  bill  to  be  played. 


A  motto  for  producers:  "Build  Few, 
Build  Fast,  Each  One  Better,  Than  the 
Last." 


''pHE  Marlow  Theatre,  Helena,  has  the 
J-  honor  of  being  the  first  house  in 
Montana  to  have  run  "  The  Miracle  Man," 
and  we  must  admit  that  the  manager  of 
the  Marlow  recognized  the  fact  that  he 
had  something  unusual  to  put  over  for  he 
has  bought  more  than  liberal  space  for  his 
display,  three  columns  wide  by  a  whole 
page  deep,  and  then  made  his  selling  talk 
and  display  lines  promise  his  patrons  a  reg- 
ular picture,  which  you  can  bet  this  one  is. 

There  isn't  anything  so  artistic  about 
this  display.  Its  basis  is  a  producer's  cut 
symbolic  of  the  great  theme  of  the 
"  Miracle  Man,"  and  above  and  below  this 
cut  is  good  reading  matter  about  the  pic- 


343-1        (Exhibitor  Service) 


M  otto  n   I'  i  c  lure  A'  e  <x'  .v 


Looking    Over    the  Ads 


TODAY 
TOMORROW 

Matinee  Today  at  2:45  Evenings  7  and  9 

A  Photoplay  With  an  Amazing  Soul 


I  .m  isn :  iiist  a  picltirc^il's  a  sf  usalioH' 
-niE  MIRACLE  AfA\",5  itu-  most  rxr.p. 
UonnUy  cutt  i  faiiiing  ami  trenicuiloitsly  ap- 
pealing  fhaiiinlic  production  we  have  eve 
seen. 

CSigned)    C.  If.  CCKII.MtOT. 
AlonagtT  Marlaw  JhtaU 


George  Loane  Tucker's 


PROOLCriON 


A  Play  That  Is  Taking  Little  Old 
New  York  by  Storm 

THE 
MIRACLE 
MAN 


FROM  THE  FA  MOVS  ST  A  GE  PL  A  Y  BY  GEORGE  M.  COHA  A' 

/.V  S  REELS.  .  iFLXa 

THE  WHOLE  or  LII^E  ILLUMINED!  THE  FLESH,  THE 
BLOOD.  THE  SOUL  OF  LIVING  MEN  AND  IVOM EN— Sinning, 
struggling,  loving.  The  reek  of  the  underworld,  the  lure  of  the  sea, 
the  breath  of  the  fields  in  summer.  Fused  with  a  thousand  smiles  and 
tears,  into  a  great  dramatic  entertainment  that  will  live  forever  in  your 
heart.  COME! 


■  THE  MIRACLE  MAN"  is  one  of  the  mi 
II      rwTw  playinB  in  New  York  City  at  ll 
will  UUr  br  shown  by  ludin(  Ihcji^en  throughout  Ih 
tT<t»gfmrnt  at  thu  (heater  la  ihe  fint  ihowing  in  Mi 

MATI.\EE  (SUNDAY)  Lt 
E\EM\G  entCES 

ChitdrtH.  tiMiiue,  lOr.  rn 


M  Cohaii  ThcaUr  at  JiOO  t 


€  tnd  of  tht  ti9  ttusaUoMol  m 


Elmo  the  Mighty 

Th«  Myjtrr'Ous  Moloreycio  Ridrr  of  MuH  Muuniiiin  W.IMUv.'    N.'w  Thntis   tor  You 

Also  Lady  Duff  Gordon  Style  Show 


liirc.  This  reading  matter  begins  with  a 
catch  line  which  originates  with  the  pro- 
ducers and  which  is  being  largely  used  in 
all  the  advertising  we  see  on  this  feature. 
Then  follows  a  personal  guarantee  by  the 
management  which  may  or  may  not  mean 
something  according  to  how  often  and  on 
what  subjects  it  has  been  used. 

Then  follows  the  headlines,  which  are  in 
good  taste.  When  w-e  get  to  the  selling 
talk  take  notice  of  a  literary  gem.  This 
display  is  worthy  of  everj-  bit  of  praise  we 
are  giving  it. 


"When  a  man  is  mad  "f  a  fever,  run 
for  a  doctor.  When  a  man  is  mad  of  a 
xvomaii — zi'afV.  Only  she  herself  can  cure 
him." 


THE  New  Garrick  of  Minneapolis  has 
a  rather  unusual  display  here  in  this 
three-column,  twelve-inch  ad,  but  the  circles 
which  look  like  the  cancellation  stamp  on 
a  letter,  and  to  our  mind  damages  an  other- 
wise good  displaj-.  The  New  Garrick 
started  out  with  a  corking  good  idea,  that 
of  making  the  cast  a  most  notable  one,  the 
thing  to  be  featured  in  "  Her  Kingdom  of 
Dreams,"  and  if  it  were  not  for  the  "post 
marks"  wc  mention  we  think  that  this  dis- 
play would  be  a  model  for  advertising  this 
feature.  However  as  the  ad  stands  here, 
it  looks,  not  only  crowded  but  "  mussed 
up  "  and  untidy,  entirely  due  to  these  circles. 

The  title  of  the  feature  and  the  star's 
name  ha\c  been  given  proper  billing  and 
the  paragraph  of  selling  talk  which  is 
devoted  to  the  star  and  cast  are  carefully 
worded.  We  would  say  that  so  far  as  the 
principles  of  this  display  are  concerned 
that  the  New  Garrick  ad  man  has  used  ex- 
cellent judgment  and  we  don't  see  why  he 
chooses  to  spoil  his  work  by  the  addition 
of  the  "  post  marks." 

This  is  a  good  ad  to  copy  aside  from  this. 


new 

StavisI 
Sunda 


MARSH ALL^ 


Cl>f  Drc^ains" 

by  Louis'o  Provor  t 

The  screen's  greatest  All-Star 
Cast  supporting  a  beautiful  and 
talented  actress  in  her  best  suited 
cinema  vehicle. 

Accompanied  by  other  excep- 
tional features — 


THOMAS 


SYMPHONY 
ORCHESTRA 
Pipe  Ortan. 


>ATHE  INTERNATIONAL 
NEWS  QUARTETTE 
Special  stage  Settings 


A  de  Luxe  Entertainment 


PERMANENT  PRICES: 
Evenings.  Saturday,  Sunday 
and  Holiday  Matinees  .  3Sc 
Weak  Day  Matinees  ...  25c 


MAPSHAIL 

NEILAN.  Director  \r- 


"  A  secret  revealed  to  a  zvonian  is  as  a 
bul'h'e  that  is  blown." 


MR.  P.\RTINGTON,  manager  of  the 
Imperial,  San  Francisco,  always  gets 
a  good  deal  of  the  "  personal  guarantee " 
into  the  style  of  his  advertising  which  is 
a  mighty  clever  trick  if  you  can  establish 
a  reputation  for  yourself  so  that  your  say 


An  appeal  to  those 
who  love  photoplays- 
arid  to  those  who  don  't 


Believe  in  the  ipholc-hearted  tinceniy  of  thii  apf>eal. 
Forget  the  unearned  adjectivei  med  to  exploit  other 
pholopla)iS.  Forget  the  "big"  prodacliom  iha' 
proved  so  rniall.  Have  faith  in  thii  rewound  ■  . 
itatement  ■ 

George   Loathe    Tucl(cr'i    Trcmendom  Romanc: 

The  Miracle  Man 

A  Paramounl-Artcrafl  Special 


is  the  moit  inspiring  and  proioundly  heart-stirring 
production  since  the  birth  of  the  photoplay.  ft 
makes  your  emotions  surge  /i^e  a  tide  tpiihn  you. 
W e  challenge  you  to  see  this  drama,  blazing  itself 
into  your  heart,  ivith  dry  eyes.  W e  challenge  you 
to  see  the  terrific  climax  and  remain  unmoved. 


Tomorrottf  ushers  in  the  fifth  Weei^  of  thr^ 
"miracle"  picture.  Other  bookings  compel  us  to 
bring  to  a  close  shortly  an  engagement  iphich  could 
otherwise  apparently  be  extended  indefinitely. 


"THE  MIRACLE  MAN"  is  screened  daily 
at  !  :25.  3:30.  5:25.  7:35.  9:4a  Added  attrac- 
tions are  presented  30  minutes  before  ihe  above 
schedule. 

In  courtesy  to  others  and  in  justice  to  yourself, 
come  during  the  3Q-minute  period  only.  Doon 
open  at  I  P.  M.   Babes  in  arms  not  admitted. 


SmDerial 


The  Hone  et  Sea«r»r«4actl«u.  Market  SI.  a<t.  «tb  mm*  : 


so  will  be  taken  seriousl}'.  This  ad  is 
different  from  any  we  have  seen  on  "  The 
Miracle  Man  "  and  that  is  the  reason  we 
are  using  it.  It  is  an  ideal  display  where 
an  engagement  has  been  extended  long 
enough  so  that  all  the  town  knows  about 
the  feature  and  only  needs  to  be  assured 
that  it  is  still  playing.  We  like  what  Mr. 
Partington  has  to  sa\-  about  coming  in 
during    "  the    thirty-minute "  period. 


Discovers  a  Farrar  Among  His 
Ushers 

ONE  of  the  ushers  in  the  Majestice 
Theatre  of  Portland,  owned  by  J.  J. 
Parker  and  jnanaged  by  Frank  ,Lacey 
sprung  to  local  fame  one  week,  during 
w  hich  community  singing  in  the  theatre  was 
in  vogue.  Manager  Lacey  noticed  on  the 
first  night  of  the  community  singing  that 
a  clear,  high  soprano  was  leading.  On  the 
second  night  he  discovered  the  voice  again 
but  it  was  on  the  third  night  that  he  dis- 
covered its  owner.  She  was  one  ,of  his 
own  ushers.  Mr.  Lacey  rewarded  her  by 
sending  her  to  one  of  Portland's  best  mu- 
sicians who  trained  her  on  the  song 
"  Broken  Blossoms."  She  sang  this  se- 
lection as  a  solo  at  each  performance  pre- 
ceding the  week  in  which  Griffith's  big 
production  showed  at  the  Majestic  The- 
atre. 


( I'-xhibitor  Service;  3435 


his  i;iii)ht  he  a  coforcd  iiiiiislrcl  Iroup  ti/iu  /;  hit  toivn  but  it  isn't.    This  band  helloed  ftiit  "  Chn  kcr. 

Minneapolis 


for  the  Xcn'  Lyric. 


Manager  Doubles  in  Brass 

MANAGER  Julius  K.  Johnson,  of  the 
New  Garrick.  Minneapolis,  who  in 
addition  to  his  managerial  duties  is  the 
concert  pipe  organist  at  the  Northwest's 
leading  theatre,  surprised  several  thousand 
Garrick  patrons  the  week  of  October  5,  by 
acting  as  accompanist  to  Pieiro  Frosini,  con- 
cert accordianist  who  has  become  very 
popular  with  Minneapolitans. 

Following  his  pipe  organ  solo  Mr.  John- 
son came  upon  the  stage  with  Mr.  Fro.^ini 
playing  the  accompaniment  to  "  Rigollcto  ' 
from  memory  and  following  with  a  jazz 
number  "  Baby."  So  tremendous  was  the 
reception  given  this  extraordinary  musical 
offering  that  Mr.  Johnson  returned  after 
several  hows,  with  Frosini,  and  played  an 
accordion  selection  with  him. 

The  week  of  October  5  saw  "  The  \\  oman 
Thou  Gavest  Mc  "  at  the  New  Garrick  and 
without  attempting  to  steal  an.\  credit  from 
the  attract'on  it  must  be  said  that  Manager 
John  on's  ability  to  make  himself  a  dual 
attract'on  helped  to  extend  the  showing 
of  the  fea'ure  ;  nd  the  rcpet  tion  of  the 
musicr.l  prorrrr-ni  for  the  v.eek  rtar;ing 
Ojtohcr   IJ.  ' 


Exploiting  ^'Checkers"  As  a 

Special  in  the  Twin  Cities 


'■J he  'band    in    action  -  for  '"  Clieckcrs  ' 
at  the  New  Lyric,  Minneapolis 


<</^HECKERS"  has  just  completed  a 

V-^  two  weeks  run  in  the  Twin  Cities 
and  few  pictures  shown  there  in  recent 
years  have  been  given  the  unique  exploita- 
tion given  this  racing  drama. 

The  features  made  its  northwest  debut 
at  the  New  Lyric,  Minneapolis  the  week 
starting  Sunday  September  28  and  played 
two  overflow  business  at  every  showing 
during  the  week  despite  the  fact  that  it 
rained  continuously  for  two  days  and  the 
remaining  days  of  the  week  were  chilly 
and  damp. 

Manager  William  \'ance  of  the  New 
Lyric  originally  intended  to  i)recede  the 
showing  of  the  feature  with  a  real  racing 
scene  using  several  local  race  horses  and 
jockeys  on  a  stage  tread-inill  but  inabilit\ 
to  get  a  treadmill  of  sufficient  size  nipped 
the  idea  in  the  bud.  Howe\er,  what  Mr. 
\"ance  failed  to  accomplish  in  the  wax 
of  a  stage  setting  he  made  up  in  stunt 
advertising.  Trailers  announcing  the  com- 
ing of  the  play  were  shown  in  several  down- 
town theatres  for  three  weeks  in  advance 
of  the  presentation.  One  sheet  snipes  o:' 
checkered  design  were  posted  all  over  the 
cit\'  two  weeks  in  advance  of  the  showin;; 
and  on  the  Saturday  preceding  the  opening 
.^0,000  12  inch  by  23  inch  heralds  were 
distributed  to  homes  in  various  sections  o' 
the  city  by  a  score  of  local  newsboys,  and 
Hoy  Scouts.  On  the  day  of  the  opening 
Mr.  Vance  engaged  a  colored  band  of  ten 
pieces  and  before  each  de  luxe  perform- 
ance the  band  played  lively  jazz  numbers 
in  front  of  the  theatre.  On  the  week  days, 
(luring  the  noon  hour  and  during  the  sup- 
per hour  the  band  and  fi\c  race  horses, 
blanketed  and  taped  like  those  training  for 
track  competition  paraded  the  downtown 
streets  and  created  no  end  of  interest  in 
the  showing. 

Mr.  Vance  also  ordered  six  sets  of  two 
sheet  letters  and  covered  as  many  long 
fences  with  the  big  letters  "Checkers  at  the 


New  L\ric,  Sept.  28"  20  twenty-four  sheet 
stands  were  also  used  in  the  outside  adver- 
tising cainpaign  as  were  also  25  sixteen 
sheet  stands.  A  simple  but  very  appro- 
priate stage  setting,  showing  bleachers  and 
liaddocks  near  a  race  track  was  used  for 
the  showing.  To  add  to  the  atmosphere 
created  for  the  presentation  Mr.  Vance  had 
the  race  horses  used  in  the  street  parade 
marched  across  the  stage  by  jockeys  while 
the  augiTiented  orchestra  struck  up  hurdy- 
gurdy  music.  Photos  showing  the  crowd; 
in  front  of  the  New  Lyric  are  fhown 
herewith. 

At  the   New   Liberty,   St.  Paul,  win  r  • 
"  Checkers  "  played  to  capacity  business  th  ; 
week  of  October  5,  Manager  Arthur 
Abelson  had  his  theatre  front  decorated  with 
stage  pieces  and  canvas. 


Race  horses  'ix'hich  advertised  "Checkers" 
at  the  A'eti'  Lyric,  Minneapolis 


3436       (Exhibitor  Service) 


Motion  Picture  News 


One  of  Schade's  original  advertising  ideas  in  operation 

Absolutely  Necessary  to  Raise 

Admissions,  Says  Schade 


GEORGE  J.  SHADE,  who  manages  the 
Schade  theatre,  Sandusky,  Ohio,  be- 
longs to  that  long-headed  class  of  exhibi- 
tors who  have  seen  many  changes  come  to 
their  profession  and  has  had  foresight 
enough  to  meet  these  changes  as  they  came 
along,  decide  wherein  they  affected  him  and 
then  steer  his  exhibiting  course  accordinglj-. 
Without  any  disparagement  he  can  be 
termed  "  a  wise  old  owl "  who  has  forgot 
more  about  the  picture  business  than  some 
of  us  will  ever  know. 

We  asked  Mr.  Schade  to  contribute  to 
our  series  on  "  admissions  "  and  he  did. 
To  be  sure  his  letter  is  short  and  sweet 


The  business  home  of  a  good  showman, 
George  J.  Schade 


so  as  to  speak  but  it  states  several  things 
very  emphatically,  Mr.  Schade  is  a  man 
who  doesn't  waste  many  words.  Here  is 
Mr.  Schade's  reply  to  our  query.  Also 
on  this  page  arc  photographs  of  the  Schade 
theatre,  advertising  "  A  Temperamental 
Wife  "  and  "  Mickey  "  both  of  which  made 
money  for  the  Schade,  you  can  bet,  for 
Mr.  Schade  passes  those  films  which  he 
thinks  won't  and  his  judgment  is  good. 

"  In  answer  to  yours  of  the  12th  will 
say  we  have  already  advanced  our  admis- 
sion prices.  It  is  absolutely  necessary,  due 
to  the  increased  price  of  film  rentals  to 
raise  admissions.  If  the  exhibitor  has  not 
alread\-  done  so  he  had  better  start  imme- 
diately. The  writer  saw  this  condition  ap- 
proaching with  reference  to  increased  film 
rentals  several  months  ago.  and  in  Jul)-  of 
this  year  we  increased  our  prices  from 
17  cents  to  20  cents  and  from  22  cents  to 
25  cents,  and  from  40  cents  to  50  cents, 
the  50-cent  seats  being  box  seats. 

"  We  expect  to  pay  more  for  film  than  wc 
have  in  the  past :  we  also  expect  to  maintain 
a  standard  scale  of  prices  unless  we  book 
an  added  attraction  such  as  singers, 
dancers,  etc.  Then  we  will  increase  our 
price.  When  we  use  an  added  attraction, 
we  usually  add  this  to  a  super-production 
or  a  film  that  is  a  little  better  than  the 
ordinary. 

"  The  increased  price  has  no  effect  upon 
the  attendance.  We  have  the  same  number 
of  people  that  we  formerly  had  with  no 
kicks  from  anyone.  The  public  is  paying 
more  for  everything  else  and  they  are 
cxpec'ing  to  pay  more  for  amusements. 

"  Trusting  the  information  above  is  what 
you  want,  I  am 

"  Trulv  vours, 

'  "  GEO,  J.  SCHADE." 


Dancer  Helps  Schade  With 
"Sahara" 


"IwrANY  of  the.  biggest  exhibitors  may 
take  a  page  from  the  history  of 
George  J.  Schade's  exploitation  with 
"  Sahara  "  and  find  it  interesting  as  an  ex- 
ample of  showmanship.  Mr.  Schade  re- 
cently enjoyed  a  tremendously  successful 
week's  run  at  the  Schade  Theatre,  San- 
dusky, with  "  Sahara,"  during  which,  in 
place  of  a  prologue,  he  obtained  the  ser- 
vices of  Mile.  Violette  Doreen,  a  profes- 
sional snake  dancer,  and  her  clever  ex- 
hibition, given  as  the  curtain  was  raised 
when  the  dancers  in  the  picture  revel  in 
the  Palace  of  the  Dawn,  won  the  applause 
of  the  big  crowds  attracted  by  the  an- 
nouncement of  her  appearance. 

The  notice  also  attracted  the  Sandusky 
police,  who,  seeing  something  sensational, 
sent  a  squad  of  censors  to  watch  the 
dancing  girl's  performance.  They  decided 
that  Mile.  Doreen's  exhibition  was  entirely 
within  the  bounds  of  propriety.  So  great 
was  the  demand  to  see  the  clever  dancer 
in  conjunction  with  the  Louise  Glaum  pic- 
ture that  Mr.  Schade  gave  a  special  Satur- 
day morning  matinee  that  crowded  his 
spacious  playhouse. 

Mile.  Doreen  next  made  her  stand  at 
Charles  H.  Miles'  big  Cleveland  theatre, 
the  Miles,  where  "  Sahara,"  despite  a  suc- 
cessful first-run  engagement  in  the  Forest 
City  a  month  before,  played  to  four  days' 
smashing  business.  The  Miles  rrianage- 
ment  doubled  the  Schade  Theatre's  time  of 
six  minutes  allotted  the  dancer,  after  the 
first  performance,  a  short  comedy  subject 
being  shelved  to  give  Mile.  Doreen  ample 
opportunity  to  give  her  entire  vaude\"ille 
dancing  act.  The  Miles  executives  de- 
voted much  of  their  advertising  space  to 
the  special  dancing  exhibition. 


George  J.  Schade,  manager  of  the  Schade 
theatre,  Sandusky,  Ohio 


X  0  V  e  mb  e  r  8 ,  i  p  i  p 


(Exhibitor  Service)  3437 


McCormiek  Comes  Through  With 
a  New  One 


MANY  a  great  l)iisincss  has  been  builded 
on  a  trade  mark.  Witness,  "b'needa 
Biscuit  "  etc.  It  is  said  that  the  National 
Biscuit  Company  was  on  the  verge  of 
bankruptcy  until  it  hit  on  that  trademark. 
There  are  hundreds  of  such  trademarks 
which  are  worth  millions  of  dollars. 

Now  we  wouldn't  want  to  say  that  S. 
Barrett  McCormick's  new  trade  mark  is 
worth  any  million  dollars  but  it  is  worth 
real  money  to  any  man  and  especially  to 
one  like  Mr.  McCormiek  who  knows  how 
to  capitalize  it  by  the  right  kind  of  exploita- 
tion. 

But  we  haven't  told  you  about  McCor- 
mick's trade  mark  idea. 

A  short  time  ago  the  manager  of  the 
Circle  theatre,  Indianapolis,  whom  you 
know  to  be  McCormiek,  opened  another 
theatre.  He  had  to  have  a  title  of  course. 
Most  of  us  if  wc  were  to  name  a  show- 
shop  would  pick  out  one  of  the  favorites 
like  the  Rivoli,  or  the  Rialto,  or  now  that 
Broadway's  newest  palace  is  open,  the 
Capitol,  but  not  McCormiek. 

McCormiek  originates,  so  he  called  his 
new  theatre  "  Mister  Smith's  Theatre  "  and 
then  he  started  a  new  style  advertising. 
On  each  ad  is  a  line  which  begins  with 
"  Mister  Smith  says."  Then  McCormiek 
adopted  sort  of  a  catch  line  way  of  phras- 
ing things.  For  instance  one  of  them  reads : 
"I  built  it  in  a  handy  part  of  the  town." 
Another  said:  "If  I  don't  pick  good  Pic- 
tures look  how  many  relatives  I've  got  to 
explain  to." 

But  here  are  some  of  McCormick's  ads. 
You  can  see  for  j-ourself  just  what  this 
sort  of  stuff  is  going  to  do  to  make  Mister 
Smith's  theatre  an  Indianapolis  institution. 

If  we  had  money,  real  money,  we  mean 
enough  so  we  thought  we  could  afford  to 
get  into  the  show  business  on  the  biggest 
scale  yet  attempted,  we  would  trot  out 
to  McCormiek  and  say ;  "  We've  got  the 
money  and  you've  got  the  brains.  Let's  go 
in  snucks  and  make  Mister  Smith's  theatre 


MISTER 


SMITH'S 

—AND  EVERYBODY'S— 

THEATRE 

OPEaNTS  TODAY 

ILUNOIS  AND  MARKET  STREETS 

•■THE  BUCKLE  OF  THE  AMUSEMENT  BELT" 


e  laity— ukd  sf tet  jwi'f 


nUnob  Stmt 


FAST  Hopyer 

FAST  S"OatTV 

AND  A  THOPOUGHBReO 
HEDO  —  THATT 

"TOM 

MOORf 


11 


1  Tilp  (amou5"  Ploij  of  fporli'n^  Li'/e 

Lord  c?nd 


THCATRE 


n,  6.  Orr  Carle.  Df  Wovt, 


Read  ivlial  "Mister  Smith" 

a  National  institution.  How  much  do  you 
want  for  your  trademark  and  how  much 
do  you  want  per,  to  be  managing  director 
of  the  whole  shooting  match?" 

Just  why  the  big  interests  in  the  show 
business  let  McCormiek  stay  out  in  Indian- 
apolis making  a  reasonable  amount  of 
money  with  a  couple  of  nice  theatres  when 
his  ideas  syndicated  would  make  so  darned 
much  more  for  both  Mr.  McCormiek  and 
some  one  else,  we  can't  see.  However, 
this  was  to  be  a  story  concerning  Mister 
Smith's  theatre. 

In  the  display  advertising  Madge  Ken- 
nedy in  "  Strictly  Confidential  "  we  want 
you  to  notice  the  bottom  of  the  ad  which 
tells  you  more  about  Mister  Smith's  theatre 
and  its  location  than  anything  we  can  write. 
Then  take  a  look  at  the  opening  day  display 
for  Mister  Smith's  theatre.  See  what 
Mister  Smith  says  in  that  one. 

There  isn't  much  more  to  say  about  this 
new  house  of  McCormick's  without  eulo- 
gizing and  he  doesn't  like  that,  we  happen 
to  know,  consequently  we  draw  this  article 
to  a  close  with  a  last  remark  that  this  is 
the  best  idea  we've  seen  around  the  show 
business  in  many  a  long  day. 


ays.    It's  zi.'orth  your  ichilc 

Exchange  Man  Makes   Good  as 
Exhibitor 

WHEN  the  Exchange  man  goes  into 
the  exhibiting  field  he  usually  makes 
good  perhaps  because  he  knows  all.  the  ins 
and  outs  of  the  selling  end  of  the  game  and 
is  therefore  competent  to  l)uy  and  book  his 
productions. 

Among  the  latest  recruits  to  the  army  of 
managers  who  come  from  the  exchange  is 
O.  K.  Mason  of  Wichita,  Kansas.  Mr. 
Mason  has  been  managing  the  Regent 
theatre  of  that  city  for  the  past  year  after 
having  been  the  branch  manager  of  several 
Universal  exchanges. 

The  Regent  wasn't  a  gold  mine  when 
Mr.  Mason  assumed  the  reins  of  manager- 
ship, having  had  a  rather  disastrous  career 
and  a  number  of  bosses  under  the  name  of 
the  Colonial. 

Because  of  this  fact  we  believe  that  the 
new  manager  is  entitled  to  all  the  credit 
in  the  fact  that  the  theatre  is -now  a  success 
or  at  least,  is  on  the  road  to  it. 

We  quote  from  a  recent  letter  from  Mr. 
Mason  which  we  found  interesting  and 
believe  our  readers  will  do  the  same. 

"  To  date  I  have  not  managed  to  make 
any  million  but  to  say  the  least  have  kept 
all  my  bills  paid  and  am  eating  three 
squares  a  day  and  living  comfortably. 

"  To  get  down  to  facts,  I  closed  the 
theatre  on  Aug.  1st  for  a  thorough  over- 
hauling and  remodeling,  including  entire 
redccoration  inside  and  out,  new  carpets 
and  draperies,  aisle  lights  throughout  the 
entire  theatre  and  installed  a  marquis  and 
changeable  sign  for  advertising  our  differ- 
ent programs. 

"  The  theatre  was  re-opened  on  Sep. 
1st  to  verj-  good  business  and  so  far  every- 
thing points  to  a  more  than  prosperous  fall 
season.  I  have  been  fortunate  in  getting 
together  an  unusually  good  five  piece  or- 
chestra under  the  capable  management  of 
Marion  Shinn  who  has  had  many  years  of 
directing  in  the  middle  west." 


Stay  in  the  dark  if  you  are  lightheaded. 


Tzvo  more  of  the  Mister  Sviith  ads.  which  S.  Barrett  McCormiek  is  using  to  popularise 

his  new  theatre 


Salome  never  played  the  town  of  Shen- 
andoah, so  why  a'l  this  Salome  z's.  Shenan- 
doah stuff. 


3438        (Exhibitor  Service) 


Motion      i  c  t  II  r  e  A'  c  zvs 


The  Miracle  Man  "  at  Milwaukee  is  packing  them  in 

Cleveland  News-Leader  Gives 

Real  Theatrical  Service 


STORIES  of  how  the  newspapers  are  co- 
operating with  ihc  tlicatre  are  becom- 
ing more  plentiful  and  the  exploitation 
stunt  more  commenclahlc,  hut  the  prize 
event  is  that  which  Charles  H.  Miles,  one 
of  the  reigning  spirits  in  motion  picture 
circles  in  Detroit  and  Clc\  eland,  has  brought 
to  pass  in  conjunction  with  the  Cleveland 
Sunday  News-Leader,  the  Cleveland  News 
and  the  Plain  Dealer  with  a  campaign  of 
co-operation   on   "The  Westerners." 

The  big  feature  of  the  newspaper-ex- 
hibitor campaign  was  the  publication  of  the 
Stewart  Edward  White  story  in  full  in  the 
Sunday  News-Leader,  Dan  R.  Hanna's  big 
Forest  City  newspaper  devoting  no  less 
than  five  pages  in  its  editorial  section  to 
the  stirring  romance  of  the  Dakota  Black 
Hills  and  using  fourteen  of  the  big  scene 
stills  of  "  The  Westerners  "  as  illustrations. 
All  during  the  week  preceding  the  opening 
of  the  production  at  the  Grand  the  Cleve- 
land News,  also  a  Hanna  enterprise,  carried 
Iialf-page  advertisements  announcing  that 
the  Stewart  Edward  White  story  was  to 
be  run  in  its  entiret},-  in  the  coming  Sun- 
day's News-Leader,  a  big  section  of  the 
ad.  heralding  "  The  Westerners "  as  the 
following  week's  attraction  at  the  Grand 
theatre. 

Not  content  with  the  half-page  ads  in 
The  News  acquainting  Clevelanders  with 
the  fact  that  the  story  of  "  The  Western- 
ers "  was  to  be  published  in  the  Sunda}- 
News-Leader,  the  Hanna  management  re- 
produced the  News  ad.  in  a  folder,  20,000 
of  which  were  delivered  by  messengers  to 
homes  in  the  city  and  nearby  towns.  In 
addition  to  the  big  ad.  The  News  ran  two 
col.  teaser  ads.  on  the  first  page  all  during 
the  w-eek  and  stories  on  the  stars  in  "  The 


Westerners  "  in  its  motion  picture  section. 
Of  course,  Mr.  Miles  and  his  advertising 
staff  were  kept  busy  meanwhile,  building 
some  of  the  most  attractive  and  effective 
advertising  that  has  e\er  been  used  in 
Cleveland.  This  took  the  form  of  daily 
half-col.  spreads  in  the  Cleveland  papers. 

Besides  the  five-page  story  on  "  The 
Westerners  "  the  News-Leader  gave  freely 
of  its  theatrical  columns  to  stories  about 
the  author,  the  producer  and  his  first 
Great  Author's  achievement,  and  some  per- 
sonal items  anent  Roy  Stewart,  Mildred 
Manning,  Robert  McKim,  Wilfi:ed  Lucas 
and  Frankie  Lee,  the  featured  players  in 
"  The  Westerners." 


ll'indoic    display    of    the    Denver  Dry 
Goods  Store,  exploiting  Elsie  Ferguson 
for  the  Kialto  theatre 


Following  the  Trail  of  "The 
Miracle  Man" 


A  "^  '^  engagtiiicnl- 1 

of  "The  Miracle  Man"  continues  to  | 
offer  a  fine  example  of  what  the  really  h':u 
picture  will  do  when  it  is  presented  to  c 
public  that  is  ever  eager  for  screen  enter- 
tainment of  the  better  class. 

This  time  it  is  the  Butterfly  theatre  of 
Milwaukee,  not  so  famous  in  some  ways 
since  the  "  thirsty  first  "  of  July  but  rapidly 
establishing  itself  as  one  of  the  most  pro- 
gressive show  towns  to  be  found,  which 
contributes  to  our  list  of  stories  of  "  The 
Miracle  Man's "  phenomenal  success  as  a 
box  office  attraction  and  as  a  screen  classic. 

Manager  Leo  Landau  of  the  Butterily 
has  been  enthusiastic  over  the  feature 
since  he  first  saw  it  and  therefore  deter- 
mined to  put  it  over  for  a  record  engage- 
ment in  the  Schlitz  city.  That  he  has 
been  successful  can  be  inferred  since  the 
picture  ran  two  weeks  to  capacity  business. 

Mr.  Landau's  exploitation  work  con- 
sisted of  a  very  generous  use  of  all  news- 
papers;  half  sheets  on  the  dash  boards  of 
the  street  cars :  a  special  campaign  con- 
ducted thru  the  mail  on  post  cards  being 
sent  to  all  classified  business  lists  shown  in 
the  Milwaukee  telephone  directories  prior 
to  the  opening  day  of  the  picture.  The 
town  was  sniped  with  about  1,000  block 
letters  one-sheets,  reading: — "THE 
ACLE  MAN  IS  COMING."  Then  to 
avoid  any  possible  chance  of  those  people 
who  are  not  regular  patrons  of  picture 
shows  failing  to  learn  of  the  picture's  pre- 
sentation —  at  the  Butterfly  theatre—  Mr. 
Landau  secured  from  one  of  the  adver- 
tising companies  in  Milwaukee  a  carefully 
selected  list  of  names.  To  the  people  on 
this  list  was  mailed  a  special  letter  praising 
the  feature  in  no  uncertain  terms  and  which 
was  a  model  of  literary  merit. 

The  accompanying  photograph  was  se- 
cured at  one  of  the  fourth  day  perfor- 
mances. On  the  opening  day,  Sunday, 
Sept.  14th,  the  Butterfly  played  to  five 
capacity  houses,  starting  in  at  10:00  in  the 
morning,  selling  tickets  until  10 :00  at 
night,  with  an  hour  and  forty-five  minutes 
show,  notwithstanding  the  fact  that  they 
v.-ere  handicapped  with  considerable  rain. 
The  crowds  attempting  to  gain  admission 
to  the  House  so  interfered  with  traffic  on 
the  street  and  sidewalk  as  to  necessitate  a 
special  detail  of  police  to  keep  the  crowds 
moving. 

The  attendance  kept  up  during  the  entire 
run  of  the  picture.  On  the  fourth  day, 
the  weather  being  more  favorable,  a  flash 
of  the  crowds  awaiting  admission  to  the 
7 :30  show  was  secured,  which  we  are  re- 
producing in  the  cut  shown. 


Special  Ser\'ice  Sections 
on  pages 

3453-3454-3461  and  3462 


November  S  ,  i  p  i  p 


(  Exhil)itor  Scr\  ice  ) 


Floral  offerings  at  the  opening  of  the  Realarl 


New  San  Francisco  House  Opened 


YOU  may  think  that  ihc  illiistratio;i  on 
the  right  siiows  the  tloral  trihiucs  of 
^or^o\\int;  friends  when  one  of  your  ex- 
hibiting friends,  tired  of  fighting  his  way 
in  this  hectic  "  tillun;  "  game,  passed  to  the 
better  world  which  is  sure  to  he  the  re- 
ward of  every  exhibitor  who  has  had  his 
share  of  "hell-on  earth  '  in  the  show  busi- 
ness, but  \ou  are  dead  wrong. 

This  collection  of  flowers  which  makes 
the  lobby  of  a  theatre  look  like  a  drcek 
floral  store  was  a  feature  of  the  opening  of 
the  Kealart  Theatre  of  San  Francisco,  lo- 
cated at  22d  and  Mission  streets,  one  of 
the  eighty-odd  houses  in  Northern  Cali- 
fornia owned  and  operated  by  Kahii  and 
Grtenbeld. 

The  naming  of  the  new  house  "  Rcalart  " 
is  complimentary  to  the  Realart  Pictures 
Corporation,  but  behind  the  naming  of  the 
theatre  is  more  than  a  desire  to  be  first 
in  this  line;  there  is  also  the  matter  of 
friendship  of  many  years  between  Louis  R. 
Greenfield,  vice-president  of  the  companj-, 
and  President  Arthur  S.  Kane  of  Realari 
Pictures. 

We  suspict  that  the  Rcalart  company 
contributed  in  furnishing  the  floral  decora- 
tions which  are  shown  here  as  well  they 
might  for  it  is  quite  a  compliment  to  be 
godfather  to  a  nice  new  theatre,  which  no 
doubt  will  have  some  open  dates  to  lie 
filled  with  feature  pictures  which  will  1)C 
expected  to  build  business  for  the  Kahi. 
and  Greenfield  house. 

The  photograph  at  the  bottom  of  this 
column  shows  one  of  the  crowds  that  lined 
up  waiting  to  get  in  for  the  first  nights' 
showing,  which  was  made  impressive  by 
formal  ceremonies  fitting  the  occasion. 

The  opening  bill  at  the  Rcalart  was  "  The 
Battler,"  featuring  Earl  Metcalf  and  Vir- 
-rinia  Hammond. 

The  house  began  it's  entertainment  career 
under  favorable  conditions  and  promises  to 
be  another  successful  venture  for  the 
owners. 


A  scene  at  the  opening  of  the  Realart 
theatre 


Bringing  Alaskan  Atmosphere  to 
Texas 


LAWRFA'CE  F.  STUART,  who,  by 
the  way,  is  making  a  conspicuous 
success  as  manager  of  the  Old  Mill  The- 
atre, Dallas,  Texas,  went  out  of  the  con- 
ventional rut  in  preparing  a  lobbj-  decora- 
tion during  his  showing  of  the  Rex  Beach, 
"  The  Girl  From  Outside."  To  get  the 
proper  atmosphere  for  a  story  of  the 
frozen  North,  Manager  Stuart  made  the 
box  office  look  like  an  Alaskan  hut,  with 
yellow  curtains  on  the  windows  and  the 
light  showing  through.  The  right  side  of 
the  lobby  was  given  over  to  a  big  ocean 
scene,  whereas  the  left  side  was  occupied 
by  a  snow  scene  painted  from  "  The  Girl 
From  Outside."  A  figure  representing 
"  the  Girl "  was  designed,  the  head  being 
taken  from  a  twentj--four  sheet  on  the 
p'cture.  Altogether,  as  the  accompanying 
cut  suggests,  it  was  an  unusually  inviting 
displaj-,  well  calculated  to  attract  attention 
and  to  give  picture  fans  an  idea  of  the 
nature  of  Rex  Beach's  picture. 

This  latest  Beach  story  seems  to  appeal 
to  exhibitors  as  being  an  unusually  good 
subject  for  exploitation  stunts  especially  in 
the  matter  of  lobby  display,  and  we  hope 
to  be  able  to  secure  more  photographs  with 
which  to  illustrate  how  to  advertise  thi> 
feature  for  extra  dollars  profit. 

The  Old  Mill  display  was  not  expensive, 
I)Ut  it  was  productve  of  extra  business;  of 
that  Mr.  Stuart  is  satisfied.  The  Old  Mill 
is  one  of  the  se\cral  theatres  owned  by  the 
Hulsey  interests  in  Dallas,  and  in  each 
theatre  a  brand  of  showmanship  is  being 
displayed  which  is  continually  bringing 
this  enterprising  firm  into  the  limelight. 
Among  the  advertising  novelties  which  the 
Hulsey  houses  may  well  boast  is  a  news- 
paper devoted  to  the  interests  of  the  sev- 
eral   theatres    which    takes    the  printed 


stories  of  the  forthcoming  film  events  to 
Dallas  inovie  fans  each  week. 

A  complete  stafT  of  up-to-date  news- 
paper people  is  retained  to  edit  and  print 
the  sheet. 


A  Good  "  Miracle  Man  "  Tie-Vp 

T  "I  KRE  is  c\  idence  that  even  in  Ne  w 
»- York  window  display  e.xploilaiion 
can  be  obtained.  This  cut  i;;  from  a  photo- 
graph of  the  Hetherington  drug  store,  lo- 
cated on  42d  street,  taken  during  the  run 
of  the  Tucker  film  at  the  Ri\oli  Theatre. 

The  book  which  is  being  achcrtised  is 
the  novelizaiion  of  "The  Miracle  Man," 
Frank  Packward's  original  story. 

The  display  attracted  a  lot  of  attention, 
even  on  one  of  New  York's  busiest  streets 
and  was  productive  of  much  business  for 
both  the  (Inig  store  and  the  theatre. 


Tie-tip  unth  drug  store  brought  publicity 
results  for  the  Rivoli 


3440        (Exhibitor  Service) 


Motion  Picture  News 


The  Broadway's  display  on  "  The  Brat "  using  a  24  sheet  as  the  basis  for  the  flash 

W^indow  Disvlay  \\^orks  For  Both 

the  Theatre  and  the  Merchant 


Do  You  Know  Thai  ■ 

Many  song  writers  don't  sing. 


A  fur  collar  on  an  overcoat  is  no  proof 
of  a  clean  shirt  —  likeivise  a  good  title 
doesn't  signify  a  great  picture. 


THE  exhibitor  who  neglects  the  oppor- 
tunities presented  by  many  pictures 
for  advantageous  tie-ups  with  local  mer- 
chants in  window  displays  and  the  mer- 
chant who  cannot  see  the  value  it  has  for 
his  store,  are  both  on  the  wrong  road  to 
the  greatest  measure  of  success. 

This  method  of  co-operative  advertising 
has  sold  more  pictures  and  brought  more 
direct  results  to  the  mercantile  business  than 
a  great  many  dollars  worth  of  independent 
publicity  would  buy  and  as  you  exhibitors 
know  who  have  tried  it,  the  expense  is 
almost  nothing. 

We  have  recorded  many  instances  where 
effective  window  displays  have  been  used  in 
various  cities  but  we  doubt  if  we  ever 
have  been  able  to  mention  a  better 
piece  of  this  form  of  exploitation  than 
that  accomplished  by  the  American  Theatre 
of  Denver,  Colo.,  and  Jcfferay's  depart- 
ment store  in  connection  with  the  showing 
of  the  Geraldine  Farrar  picture,  "  The 
World  and  Its  Woman  "  in  that  city.  As 
the  accompanying  illustration  shows,  the 
display  is  at  once  dignified,  rich  and  im- 
pressive and  is  certain  to  attract  attention, 
both  to  the  merchandise  on  sale  and  to  the 
picture  being  advertised.  To  our  way  of 
thinking  this  stands  as  a  model  of  what 
may  be  done  by  a  first-class  store  to  in- 
crease the  value  of  its  window  space  by 
profiting  by  the  public's  interest  in  photo- 
plays and  stars  of  the  first  rank.  The 
painting  of  Geraldine  Farrar  and  Lou 
Tellegen  that  forms  the  centre  of  the  dis- 


play, was  done  by  a  well-known  western 
artist,  H.  E.  Lauter,  who  is  particularly 
renowned  for  his  impressionistic  work. 
The  artistic  calibre  of  the  painting  is 
enough  to  demand  the  attention  of  the 
passer-by. 


The  little  end  of  the  horn  is  ix'here  the 
noise  comes  from. 


Many  a  man's  train  of  thought  has  been 
icrccked  by  defective  niatri>nontal  ties. 


Give  a  man  enough  rope  and  hr'll  smoke 
himself  to  death. 


Effective  Use  of   a  Twenty-Four 
Sheet 

VVT'E  can't  say  that  we  think  that  the 

use  the  Broadway  Theatre,  Colum-  1 
bia,  S.  C,  has  made  o£  this  24  sheet  on 
■'  The  Brat "  is  very  artistic  but  it  does 
attract  attention,  especially  since  the  pro- 
ducers have  been  able  to  take  from  the 
stories  such  a  fine  likeness  of  Nazimova. 

There  is  a  wonderful  appeal  in  the 
piquant  personality  of  this,  star  which 
should  be  utilized  in  advertising  any  pic- 
lure  in  which  she  is  presented.  There  can 
be  no  ciucstion  that  she  completely  over- 
shadows even  so  famous  a  story  as  "The 
Brat  "  and  in  getting  the  24  sheet  prom- 
inently displayed  in  the  lobby,  the  Broad- 
way has  made  a  bid  for  patronage  on  one 
of  the  strongest  assets  the  feature  has. 

The  Broadway  has  made  good  use  of 
the  other  producer  materials  such  as  sepia 
scene  stills  and  the  regular  paper.  Of 
course  the  star  is  the  featured  portion  of 
all  this  material  and,  therefore,  the  selling 
of  Nazimova  rather  than  the  feature  is 
further  carried  out. 


Window  display  at  Denver  obtained  for 

American 


"  The  World  and  Its  IVomaii,"  by  the 
theatre 


November  8 ,  i  p  i  9 


(Exhibitor  Service)  3441 


A  Showman  Even  If  He  Does 

Operate  a  Theatre  in  a  ^'TanW 


PECATOXICA,  ILL.,  isn't  nearly  so 
large  a  town  as  one  might  judge  from 
I  its  imposing  name.  In  fact  it  is  rather  a 
, small  l)urg  near  Rocklord.  Just  the  same, 
;  located  out  there  in  the  show  business  is 
one  O.  \V.  Jastrain,  who  we  belie\e  is  far 
from  being  a  dead  one  when  it  comes  to 
managing  a  theatre. 

Mr.  Jastrain  reads  the  News  and  this 
letter  is  in  answer  to  our  recent  request 
for  stories  concerning  small  town  exploita- 
tion stunts  which  we  can  pass  on  to  aid 
some  other  exhibitor. 

Read  what  Pccatonia's  one  and  only 
showman  pulls  to  get  them  away  from 
the  fireside  on  cold  winter  evenings  or  off 
the  front  porch  in  the  summer,  and  that's 
what  you  have  to  do  in  the  small  towns. 

Advertising  along  city  lines  won't  get 
them  in,  out  in  the  "  tanks."  You've  got  to 
go  right  into  the  house  after  your  audience. 

."  In  your  September  20  issue  I  read  with 
much  interest  about  the  fcliow  who  cashed 
in  on  the  selective  service  draft  calling. 
We  did  the  same  thing  here,  in  our  little 
town  of  1,200  people,  only  differently.  I 
put  up  a  big  sheet  on  the  front  of  a  build- 
mg,  set  up  a  stercopticon  across  the  street, 
and  ran  the  numbers  free !  And  we  had 
to  keep  in  telephonic  connection  with 
Rockford  papers  (nearest  big  town)  for 
over  an  hour.  Cost  something,  yes ;  but 
I  scared  up  all  the  slides  in  town,  got  $1 
for  each  for  running  them,  and  we  had 
the  street  jammed  with  people  who  did'nt 
forget  us  right  away  for  giving  them,  hot- 
off-the-bat  information.  And  I  did'nt 
think  anything  special  of  it  till  I  saw  your 
article. 

"  Here's  another  election  day  stunt  that 
will  work  in  a  small  town  —  the  smaller 
the  better.  Of  course,  election  does'nt  come 
for  a  year  (Presidential,  I  mean),  but  I 
might  forget  to  send  it  if  I  wait.  At  the 
last  Presidential  election  we  hired  the  tele- 
graph operator  to  stay  till  2  o'clock  a.  m., 
and  cut  in  on  the  returns.  That  cost  us 
$15,  thru  the  Western  Union.  Then  we 
went  around  to  the  merchants  about  a 
week  ahead,  told  them,  we  were  going  to 
have  returns  hot  off  the  wire,  told  them 
what  we  paid,  and  asked  them  to  buy  a 
ticket  at  50(f  each,  w-hich  would  admit 
them  to  the  show  any  time  election  night. 
We  sold  around  about  SO  tickets  in  ad- 
vance. Then  I  got  ten  reels  of  pictures, 
all  short  subjects;  comedies,  westerns,  etc. 
Election  night  we  started  at  9  o'clock,  had 
relay  messenger  service  from  the  depot  to 
the  show  (only  two  blocks)  and  we  surely 
did  give  them  "  hot-oft'-the  wire "  dope. 
Whenever  returns  w'ould  slow  up  w'e'd  run 
a  reel  or  so  of  pictures,  and  before  mid- 
night W'e  had  a  dandy  crowd,  and  they 
had  a  nice  warm  place  to.  stay  and  visit 
while  getting  the  '  dope.'  All  together 
we  cleared  over  $25.00  for  ourself,  even 
with  the  unusually  heavy  expense.  And  we 
sold  lots  more  tickets  at  the  door,  naturally 
at  the  same  price  of  50(f.  So  you  can  tuck 
this  away  and  print  it  next  year,  or  print 
it  now  and  let  the  small  towners  tuck 
it  away. 


".Another  small  town  stunt  th:U  worked  : 
W'e  had  Uncle  Tom's  Cabin  a  while  ago, 
and  naturally  all  the  kids  waiUcd  to  see 
it  and  all  of  them  couldn't  afford  to.  So 
we  advertised  that  all  children  under  14 
who  would  black  up,  and  come  to  the 
theatre  promptly  at  8:30,  would  be  ad- 
mitted for  H  (war  tax  only).  It  sounded 
like  a  crazy  stunt,  but  I  figured  this  way  — 
we  only  get  10^  (and  tax)  from  the  kids, 
and  even  if  twenty  or  thirty  should  do  it, 
I'd  only  he  out  three  dollars;  and  we  have 
a  band  concert  from  8  to  9,  with  a  big 
crowd  on  the  street,  and  if  the  crowd  saw 
some  "  colored "  boys  come  down  to  the 
show  and  stand  around  —  they'd  wonder 
what  was  doing,  at  least.  things 
worked  lovely!  Several  of  the  poor  boys, 
who  couldn't  hardly  spend  the  money  in 
cash  to  see  the  show,  blacked  up  with 
burnt  cork,  and  got  in  to  sec  "  Uncle  Tom ;" 
and  several  of  the  well-to-do  young  boys 
did  it  for  devilment!  Between  them  they 
certainly  attracted  attention,  and  we  had 
an  excellent  crowd,  too;  some  of  it,  at 
least,  undoubtedly  following  the  boys  in 
to  see  what  next.  A  l)ig  tow^n  guy  may 
not  understand  how  to  handle  kids  —  but 
let  any  small  town  fcliow  read  this,  and 
he'll  know  it  can  work. 

".\nother  little  idea  —  we  don't  run  every 
night  in  the  week;  and  a  Boy  Scout  Coun- 
cil just  organized  here  had  an  awful  time 
to  get  a  meeting  place,  so  I  donated  them 
the  use  of  the  show  any  night  I  wasn't 
using  it.  Were  they  tickled  ?  Well,  leave  it 
to  them  to  boost  us  all  they  can !  And 
many  of  the  older  folks  are  back  of  the 
organization,  too,  and  we  naturally  get 
in  their  eyesight,  as  well. 

"  Well,  I'll  call  a  halt  this  time,  and  see 
what  you  think  about  this  stuff  first.  Then 
if  it  helps  anyone,  maybe  I'll  come  again. 
By  the  way,  that  '  darkey '  stunt  would 
make  good  on  Paramount  Sennett  Comedy 
'  Uncle  Tom  Without  the  Cabin,'  wouldn't 
it? 

"  Hope  someone  can  get  a  tip  out  of 
this  any  way.  It's  all  real,  genuine,  '  small- 
town '  stuff  —  only  1200  population,  245 
seats,  and  hourly  interurban  ser\ice  to  two 
cities  within  a  15-mile  radius! 

"  Yours  truly, 

"O.  W.  JASTRAM." 


Wallace  Reid  Wins  Popularity) 
Contest  in  Cincinnati 

ONE  of  the  most  successful  publicity 
"  stunts  "  used  in  Cincinnati  in  a  long 
time  was  the  "  popularity  contest,"  con- 
ducted by  Manager  I.  Libson  of  the  Wal- 
nut Theatre  to  determine  who  is  the  most 
popular  moving  picture  star  in  Cincinnati. 
For  two  weeks  the  newspapers  carried 
articles  on  the  contest  and  the  letters  con- 
taining names  of  favorite  screen  stars 
poured  into  Manager  Libson's  office. 

Wallace  Reed  was  finally  awarded  the 
crown  as  the  most  popular  star  and  auto- 
graphed photos  of  him.  were  sent  to  all  who 
cast  their  ballots  in  his  favor.  Mary  Pick- 
ford  was  secord  cho'Cc. 


//  Isn't  NeTV  But  It's  Good  Stuff 

M.\.\AC.KR  William  Koch  of  the  New 
Aster  theatre,  Minneapolis,  scored  a 
-big  hit  the  week  of  October  5  with  a  novel 
ad\  ertising  stunt  on  "  Six  Feet  F'our," 
William  Russell's  most  recent  Western 
play.  For  a  week  in  advance  of  the  show's 
opening,  Mr.  Koch  placed  in  front  of  his 
theatre  an  empty  barrel  on  the  inside  of 
which  was  a  neat  card  bearing  the  follow- 
ing: "See  William  Russell  in  'Six  Feet 
Four'  at  the  New  Aster  Oct.  12."  The 
top  of  the  barrel  was  covered  with  a  fine 
wire  screen  and  two  long  boards,  on  either 
side  of  the  barrel  were  joined  at  the  top 
by  a  card  which  read :  "  It's  six  feet  four." 
To  add  to  the  mystery  of  the  barrel,  Mr. 
Koch  tacked  a  small  card  on  the  side  of 
the  barrel  which  read  "  Do  not  handle 
or  feed." 

The  l)arrel  was  placed  on  the  outside  of 
the  sidewalk  directly  in  front  of  the  box 
office  and  it  is  estimated  that  over  ten 
thousand  people  peeked  into  it  each  day. 
The  value  of  the  stunt  was  greatly  en- 
hanced by  the  fact  that  once  a  person 
learned  that  the  barrel  was  empty,  did 
not  "  give  away "  the  idea  and  urged 
others  to  peer  into  the  depths  of  the  case. 
Mr.  Koch  also  hired  an  exceedingly  tall 
boy  to  walk  about  the  city  during  noon 
hours  with  a  canvas  sign  reading  "  See 
William  Russell  in  'Six  Feet  Four-  at 
the  New  Aster."  To- impress  upon  the 
m.inds  of  prospective  patrons  that  the 
Russell  picture  was  one  of  the  best  ever 
shown  at  the  theatre,  in  all  of  his  news- 
paper advertising  Mr.  Koch  gave  guar- 
antee the  show  to  be  exceptional  and 
offered  to  cheerfully  refund  admission  to 
those  who  did  not  believe  the  picture  as 
meritorious  as  he  claimed.  A  copy  of  Mr. 
Koch's  extraordinary  advertising  accom- 
panies this  article.  It  is  worth  repro- 
ducing. 

The  contest  aroused  great  interest  among 
the  filmgoers.  It  served  a  two-fold  pur- 
pose, from  Manager  Libson's  standpoint. 
First  it  attracted  attention  to  the  Walnut 
Theatre,  and  secondly,  it  showed  news- 
paper editors  how  great  a  personal  interest 
picture  patrons  take  in  their  favorite  enter- 
tainment. 


A  barrelfull  of  curiosity 


3442        (Exhibitor  Sei-vice) 


Motion  Picture  News 


Lobby  of  the  Majestic  during  the  showing  of  "  The  Shepherd  of  the  Hi'ls 


Lacey  Again  to  the  Fore  in 
Exploitation 


THE  lobby  display  which  Frank  Lacey, 
manager  of  the  Majestic  Theatre  of 
Portland,  designed  for  his  showing  of 
"  The  Shepherd  of  the  Hills,"  the  picturiza- 
tion  of  Harold  Wright  Bell's  famous  novel, 
may  not  have  been  entirely  instrumental 
for  the  fact  that  some  40,000  persons 
wended  their  way  to  the  Majestic  during 
the  film's  engagement,  but  Manager  Lacey 
is  willing  to  go  on  record  that  it  was  an 
aid  in  the  business  which  his  house  did 
on  this  picture. 

Incidentally  this  is  said  to  be  the  record 
run  for  any  Portland  cinema  theatre,  the 
receipts  for  the  Mack  Sennett  special  pro- 
duction, "  Yankee  Doodle  in  Berlin,"  which 
showed  in  Portland  at  the  Majestic  last 
spring  still  remain  high  for  any  theatre 
in  the  northwest.  Mr.  Lacey  explains  this 
by  the  fact  that  "  Yankee  Doodle  in  Ber- 
lin "  showed  in  Portland  during  the  time 


Rialto  in  Denver  Co-operates  ivith 
Department  Store 

THE  Denver  Dry  Goods  Company  is  the 
largest  department  store  in  Denver, 
and  the  Rialto  theatre  is  the  livest  wire 
among  the  movie  houses.  Hence  it  was 
natural  that  the  two  combine  their  adver- 
tising for  mutual  benefit. 

The  pictures  show  the  windows  of  the 
Denver  Dry  Goods  Co.  during  the  run  of 
"  The  Witness  for  the  Defense "  at  the 
Rialto.  Thousanjds  and  thousands  of 
shoppers  crowded  the  sidewalks  during  the 
week  that  this  attractive  display  was  shown. 

Not  only  did  the  Denver  Dry  Goods  Co. 
give  the  Rialto  an  entire  show-window  on 
Sixteenth  street,  during  the  run  of  the 
film  and  one  entire  window  on  California 
street,  but  there  were  similar  displays  in- 
side the  store. 


of  the  Victory  Rose  Festival,  when  all  loyal 
northwesterners  gathered  in  the  rose  city 
and  nine  out  of  ten  of  them  wanted  to  see 
what  Mack  Bennett's  bathing  girls  looked 
like  viewed  at  close  range. 

The  lobby  display  which  is  shown  in  the 
accompanying  illustration  was  constructed 
by  the  use  of  a  scenic  canvass  of  a  pastoral 
scene  showing  a  shepherd  sitting  on  a  hill 
watching  his  flock  completely  surrounded 
by  autumn  leaves  cleverly  banked  about 
the  ceiling  of  the  lobby  and  twined  about 
the  side  walls  and  openings  to  the  street. 

Ads  were  placed  in  each  of  the  daily 
papers  the  week  preceding  the  showing 
of  "  The  Shepherd  of  the  Hills,"  which 
announced  the  coming  of  the  picture.  The 
ads  failed  to  give  details  as  to  when  the 
picture  would  be  shown  and  considerable 
free  advertising  was  done,  it  is  believed, 
by  innocent  by-standers  arguing  over  the 
matter. 


Co-operative  Advertising  Again 

A  plan  which  while  it  may  not  be  entirely 
original,  but  which  is  always  effective 
was  worked  out  in  Freei)ort,  111.,  by  the 
manager  of  the  Strand  and  Majestic  thea- 
tres. Co-operative  advertising  was  placed 
in  the  newspapers  and  the  title,  "  The  Right 
to  Happiness,"  was  used  prominently  in  each 
advertisement.  Department  stores,  plumbers, 
drug  stores,  shoe  stores,  efc,  carried  ad- 
vertisements, all  of  which  kept  the  words 
"The  Right  to  Happiness,"  before  the  pub- 
lic of  I-'reeport  for  several  days  in  advance 
of  the  showing. 

One  of  the  advertisements,  that  of  Stuk- 
enberg  &  Borchers,  a  shop  for  ladies  read 
as  follows:  "If  you  want  to  thoroughly 
appreciate  '  The  Right  to  Happiness,'  go 
to  see  this  wonderful  picture  in  one  of  our 
Printzess  Coats  or  suits." 

Several  days  before  the  showing  of  the 
picture,  an  advertisement  was  carried  in 
the  paper  carrying  the  following  message: 

"  Tomorrow,  Friday  and  Saturday,  a 
certain  Freeport  citizen  will  be  on  the 
streets  and  in  various  stores.  This  person 
may  be  a  boy,  girl,  man  or  woman.  We 
are  not  telling  who  it  is.  That  is  for  you 
to  find  out.  Simply  say  to  this  person: 
"Are  you  an  individual  who  has  the  right 
to  happiness?"  Then  if  you  are  the  first 
one  to  have  addressed  the  right  person,  you 
will  be  given  an  order  for  $25,000  in  trade, 
or  $10.00  cash,  provided  you  have  this  ad 
in  your  possession  and  will  show  it.  Easy, 
isn't  it?" 

It  is  needless  to  say  that  thousands  of 
persons  became  interested  in  the  adver- 
tisement and  on  the  designated  days  and 
hours,  everybody  who  patronized  any  of 
the  stores  which  were  in  on  the  contest 
was  on  a  hunt  for  the  mysterious  person, 
with  the  right  to  happiness. 

Several  columns  of  free  publicity  ap- 
peared in  the  newspapers  of  Freeport  dur- 
ing the  time  the  contest  was  on,  and  the 
stunt  aroused  a  great  amount  of  interest 
among  all  classes,  men,  woman,  and  chil- 
dren. 


Stage  setting  at  the  Majestic  theatre,  Portland,  for  "Shepherd  of  the  Hills 


November  8  ,  i  9  i  9 


(Exhibitor  Service) 


3443 


Viezi'uig  the  "radium"  at  the  Nezc  Koj^ptji  theatre,  Detroit 

It  Smacks  a  Bit  of  the  Circus 

But  Will  Get  Attention 


WHAT  is  said  to  be  the  most  effective 
exploitation  stunt  ever  accomplished 
in  the  city  of  Detroit  was  put  over  recently 
with  the  result  that  a  new  serial  was  given 
a  running  start  such  as  has  never  been 
equalled  in  that  territory. 

The  "  The  Great  Radium  Mystery  "  was 
scheduled  on  the  opening  program  of  the 
New  Koppin  Theatre  in  Detroit.  The  man- 
ager realized  that  serial  exploitation  was 
not  something  new  or  that  old  stunts  could 
be  worked.  The  name  of  the  serial  itself 
led  to  the  most  novel  idea. 

Telegraph  forms  were  used  to  inform 
the  public  that  two  rr.cn  were  coming  to 
Detroit  from  Colorado  mines,  bearing  a 
quantity  of  radium  valued  at  $125,000,  and 
that  the  radium  would  be  on  exhibition 
under  guard  in  front  of  the  theatre.  This 
started  the  fun.  Few  people  have  seen 
radium  except  on  watches  in  a  light  form. 
Here  was  a  chance  to  see  a  tube  of  the 
precious  substance. 

This  is  the  manner  in  which  the  scheme 
was  worked.  A  safe  was  borrowed  from 
a  Detroit  safe  concern  and  inside  was 
built  up  a  little  frame  covered  with  velvet, 
such  as  is  used  by  jewelers  for  background 
in  their  windows.  Small  holes  were  pierced 
in  the  velvet  and  underneath  the  frame  a 
small  automobile  dash-light  was  placed 
with  the  velvet  so  hung  that  the  wires, 
etc.,  were  not  visible.  The  storage  battery 
was  placed  in  a  box  on  which  the  same 
rested. 

A  tiny  test  tube  containing  some  of  the 
radio  light  substance  scrapped  from  the 
dial  of  a  light  watch  was  placed  on  the 
velvet.  When  the  current  was  turned  on 
from  the  battery  the  light  from  behind 
and  the  glow   from  the  radio  substance 


comliined  to  effect  what  looKed  exactly  like 
a  tube  of  radium. 

Two  men  dressed  as  mine-guards  were 
hired  and  stood  beside  the  radium  dis- 
play at  all  times.  Naturally  this  added 
10  the  idea  that  the  radium  was  very 
\aluablc  and  that  much  expense  was  in- 
curred in  obtaining  this  radium  for  ex- 
hibition purposes. 


^Ten-Shun 

FOR  se\eral  weik;>  \\c  ha\e  lieen  pub- 
lishing a  series  of  articles  written  by 
exhibitors  on  admissions.  In  our  copy 
basket  are  many  inore  letters  which  are 
waiting  their  turn. 

\\  c  ha\  e  fotnid  <.\  er\-  letter  so  far  rc- 
cei\cd  mighty  inieroling,  and  from  what 
we  have  heard  from  exhibitors  those  which 
have  been  published  ha\c  been  received 
with  inii\ersal  acclaim. 

But  there  is  one  thing  we  just  can't 
understand,  since  the  policy  expressed  is 
in  direct  variance  with  our  ideas  and  we 
U!.uall>'  ha\e  the  courage  of  our  convictions 
and  that  is  that  nearly  every  exhibitor 
states  with  positive  conviction  that  he  be- 
lieves in  keeping  the  prices  of  admissions 
standard  regardless  of  the  film  rental  he 
has  to  pay  for  his  program  or  the  enter- 
tainment \aliie  it  possesses. 

W'c  had  almost  come  to  the  c)i)inion  that 
we  were  the  only  people  in  the  world  who 
could  see  an  argument  for  a  sliding  scale 
of  prices  based  on  the  actual  entertainment 
value  of  the  show  gi\en. 

However,  we  die  hard  when  we  once 
get  an  idea  in  our  nut,  and,  therefore,  we 
jump  at  the  opportunity  of  forcing  ex- 
hibitors who  believe  in  the  standard  price 
policy  to  defend  their  opinions  by  calling 
attention  to  an  article  published  in  this 
issue  under  the  caption  of  "  What's  Wrong 
With  Films?"  written  by  Hiram  Abrams, 
and  daring  them  to  answer  Mr.  Abrams' 
arguments  which  are  contrary  to  the  opin- 
ions expressed  by  our  contributing  editors. 

A  general  invitation  is  also  extended  to 
every  person  interested  in  the  industry  to 
write  us  a  letter  arguing  pro  and  con  as 
the  persons  may  see  the  proposition,  on 
the  subject. 

Personally  we  are  squeezing  for  the 'slid- 
ing scale  side  but  we  are  open  to  conviction. 


These  are  the  chaps  'jeho  guarded  the  "  radium  "  jor  the  Xezij  Koppin  theatre. 


3444  M  0  t  i  0  n  P  i  c  t  u  r  e  N  e  w  s 

illllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllll^ 


I  With  First  Run  Theatres 

lllllllllllllllllllllllllllllllllllllll|!||||||||||||||||||||llllllllll|l||l»^ 


NEW  YORK 


Rivoli  Theatre  — 

Overture  —  Selections  from  "  Aida." 
Rivoli  Pictorial  and  Mutt  and  Jeff  Cartoon. 
Vocal  —  "Love's  Dream  is  Over." 

Clair  Gillespie,  soprano,  and  Sud- 
warth  Frasier,  tenor,  sing  the 
number  seated  in  special  setting 
and  attired  in  colonial  costumes. 
Scene  is  dimly  lighted  with  col- 
ored floods. 
Feature  —  "  The  Isle  of  Conquest." 

Norma  Talmadge  starred.  Sup- 
porting  cast  includes  Wynd- 
ham  Standing  and  the  star's 
sisler,  Natalie. 
Special  — "  The  Silhouette." 

A  dancing  number  in  which  three 
I  girls  and  a  man  caper  to  Victor 

Herbert  music.   Special  drop  and 
wings    used.    The    number  is 
\  dimly  lighted.    The  forms  of  the 

j-  dancers  are  outlined  through  the 

thin  material  of  the  costumes. 
Comedy  —  "  The  Fireman." 

Re-issue    of    Charlie  Chaplin's 
early  sulijecls. 
Organ  Solo  —  "  Scherzo." 

Strand  — 

Overture  — ■  Mignon. 

Current  Events  —  Strand  Topical  Review. 
Vocal  —  "Winds  of  the  South." 

Estelle  Carey,  soprano  vocalist. 
Scenic  —  "The  Foolish  Fish  of  the  Saw- 
buck." 

Chester  Field  and  Stream  series. 
Special  —  Prologue  for  the  feature  entitled 

"  A  Scene  in  the  Desert." 
Feature  —  "The  Flame  of  the  Desert." 

Geraldinc  Farrar  starred,  with 
Lou  Tellcgen  and  strong  cast 
in  support. 
Special  —  "  Memories  of  a  Minuet." 

A  clever  dancing  and  pantomime 
number    staged    by  G.  Aldo 
Randegger. 
Comedy — "Rural  Life  A  La  Mode." 

One  of  the  Silk  Hat  Harry  car- 
toon creations. 
Organ  Solo  —  "  Allegro  Modcrato." 

Rialto  — 

Overture  —  "  Russland  LTnd  Ludmila." 
Special  —  "  The  Ghost  of  a  Chance." 

A  two-reel  O.  Henry  story. 
Announcement  of  the  forthcom- 
ing bills  by  a  clever  monologist 
costumed  as  a  town  crier  of 
Colonial  tin-.es. 
Vocal  — "  Young  Tom  O'Devon." 

Greek  Evans,  baritone. 
Feature  —  "Twenty-three     and     a  Half 
Hours    Leave." —  Douglas  Mc- 
Lean and  Doris  May. 
Comedy  — "Up  in  Alf's  Place." 


Inaugurating  a  New 
Service 

This  issue  inaugurates  a  new  service  for 
exhibitors  under  the  abo\e  caption  which 
will  explain  itself. 

For  some  time  we  have  been  preparing 
the  way  which  would  enable  us  to  give  you 
the  full  program  at  each  of  America's  fore- 
most photoplay  theatres.  Full  instructions 
for  a  special  assignment  had  to  be  given 
to  our  correspondents,  arrangements  with 
the  theatres  had  to  be  completed  and  plans 
for  getting  the  inform.ation  by  wire  worked 
out. 

All  this  was  planned  before  printing  con- 
ditions which  have  made  publishing  the 
News  extremely  diflicult  and  reduced  the 
size  of  our  book,  were  thrust  upon  us.  It 
is  because  of  these  conditions  that  the  new 
service  begins  under  less  favorable  circum- 
stances than  we  had  hoped. 

This  first  showing  is  abbreviated  for 
lack  of  space  and  the  necessity  of  getting 
copy  to  the  printer  very  early,  in  fact  before 
several  correspondents  have  been  able  to 
get  their  telegrams  through  to  us. 

The  cities  which  will  be  covered  on  this 
new  service  are  as  follows :  New  York, 
Boston,  Philadelphia,  Washington,  Balti- 
more, Buffalo,  Pittsburgh,  Chicago,  Cleve- 
land, St.  Louis,  Kansas  City,  Denver,  Los 
Angeles  and  San  Francisco. 

The  programs  at  each  first  run  photoplay 
theatre  will  be  listed  in  full,  however,  with 
no  attempt  at  reviewing,  since  we  believe 
that  you  are  interested  only  in  what  the 
houses  over  the  country  are  running,  what 
each  manager  does  to  build  up  a  well-bal- 
anced bill,  and  desire  that  information  to 
be  furnished  you  in  the  least  possible  space, 
so  you  may  view  it  at  a  glance. 

This  is  what  we  aim  to  do  for  you.  Let 
you  see  what  the  leading  showmen  are  nm- 
ning  each  week.  Our  desire  is  ever  to 
make  the  Exhibitors  Service  Bureau  what 
it's  cantion  imolies,  a  service.  We  hope 
}ou  will  like  this  latest  addition. 


Mack  Sennett  Special. 
Organ  Solo  —  "  Finale  Allegro  Molto." 


CINCINNATI 


Walnut  — 

Oxcrture  —  "Mill  on  Cliflf." 
.Scenic  —  Prisma's  "Old  Faithful." 
Current  E\  ents  —  Pathe  News  eighty-seven. 
Comedy — "He  Married  His  Wife." 

Christie  Special. 
Feature  —  "  Lottery  Man." 

Wallace  Reed  starred. 
Next  W^cek  —  "  Kingdom  of  Dreams." 

Strand  — 

Overture  —  "  Vamp." 


Current  Events  — Pathe  Review  22. 

Comedy  —  "Wild  Flowers.'" 

Ropathal  Unit  Program. 

Feature  —  "  Widow     By     Proxy." —  Mar- 
guerite Clark. 

Next  Week  —  "Egg  Crate  Wallop." 

Alhambra  — 

Comed> —  "  Hard  Lions." 

Mutt  and  Jeff  Cartoon. 
Feature  —  "Wagon  Tracks" — -William  S. 
Hart. 

Current  Events  —  Pathe  Review  21. 


DENVER 


Rialto  — 

Overture  —  "Poet  and  Peasant." 
Current  Events  —  Pathe  News. 
Comedy  —  "Salome  vs.  Shenandoah." 

Special  Max  Sennett  Release. 
Feature  —  "  Teeth  of  the  Tiger  " —  David 

Powell  and  Marguerite  Ccurtot. 

Rivoli  — 

Overture  —  Raymond  Tomas,  grand  stlec- 
tion  from  "  Aida." 

Current  Events  —  Fox  News. 

Feature  —  "  The  Glorious  Lady  " —  Olive 
Thomas. 

Instrumental — "  Naughty  Marietta." 
Comedy  —  "  The  Yellow  Dog  Catcher." 

Sunshine  Release. 
Organ  Solo  —  Grand  march  from  "  Tann- 

hauser." 
Kansas  City  — 

Newman  —  Overture  —  "  The  Evolution  of 
Yankee  Doodle." 


M.  D.  Shafer  with  the  S.  A.  Lynch 
Enterprises 


November  S ,  i  p  1 9  ^-^5 

Current   Week's   Bills   Throughout  Country 


Current  Evc-nts  —  Xcwman      News  and 
\'ic\vs. 

Special  niiml)cr  compiled  lor  the 
week. 

Scenic  — "  The  World  of  Dream." 

Bruce  release. 
Vocal  — ■'  Hawaiian  Lullaby." 

Sung   by    Newman  Harmony 

Trio. 

Feature — "Yankee  Doodle  in  Berlin." 

Special  —  Mack  Sennctt  Bathing  Beauties 
in  person  in  following  poses : 
Sunbath,  sand  witch,  beach 
butterfly,  ocean  tramp,  queen 
of  the  sea,  canoe  girl,  shore 
girl,  victory  girl,  California 
rainbow  dance,  the  pipes  of 
pan,  Miss  Jaquclin  Logan 
vocal,  we  arc  the  Scimctt  Bath- 
ing Girls,  Miss  Martha  Throop. 

Royal  — 

Current   Events  —  Pathe   Weekly  21  and 

Topics  of  the  Day. 
Feature  — "  Luck  in  Pawn  " —  Sessue  Haya- 
kawa. 

Isis  — 

Current  Events  —  Gaumont  Weekly. 
Comedy — "Don't  Park  Here." 
Feature  — "  Happiness  A  la  Mode  " —  Con- 
stance Talmadge. 


DETROIT 


Broadway-Strand  — 

Miracle   Man   continues   as   feature  for 

fourth  week. 
Next    Week — "Market    of    Souls"  and 
"  Back  Stage,"  Arbuckle 
comedy. 
Washington  — 
Overture — "Poet  and  Peasant." 
Scenic  — "  Hidden    Gardens    and  Stately 
Cloisters." 
Outing  Chester  release. 
\'ocal  — "  When  a  Fellow  Needs  a  Friend  " 
and  "  I'm  Like  a  Ship  Without 
a  Sail,"  Washington  Trio. 
Current  Events  —  Fox  News  No.  4. 
Cartoon — "Why  Mutt  Left  the  Village." 
Feature — "The  Girl  From  Outside." 
Comedy  — "  Yellow  Dog  Catcher." 

Sunshine  release. 
Next  Week  — "  The  Right  to  Happiness." 

Madison  — 

Overture  — "  Oberon." 

Current  Events  — Pathe  News  22  and  Re- 
view 23. 

Vocal  — "  The  Bell  in  the  Lighthouse." 

Williard  Andelin  Soloist. 
Special  — "A  Star  Over  Night." 

Woman's  War  Relief,  subject  re- 
leased through  Universal. 
Feature  — "  In   Wrong  " — ■  Jack  Pickford. 
Next  Week — "Eyes  of  Youth." 


BUFFALO 


Shea's  Hippodrome  — 

Overture — .American  Patrol. 

Patriotic  stage  setting,  a  life- 
like reproduction  of  the  late 
Theodore  Roosevelt  in  a  strik- 


L 


Piirt  of  the  (JiauiiuiH  prcsoilalion,  "  L'li- 
vciling  the  Temple  of  Love " 

ing  pose  is  unveiled  during  the 
rendition. 

\'ocal — "Selections  by  F^n-.anuel  List,  bari- 
tone. 

Feature — "Bill  Henry" — Charles  Ray. 
Comedy  — "  Salome  vs.  Shenandoah." 

Mack  Sennett  Special.  Made 
more  effective  by  much  bur- 
Icsqueing  of  the  musical  ac- 
companiment. 
Current  Events  —  Hipprodome  Pictorial 
Review. 

Special  nitmbcr  compiled 
by  H.  B.  Franklin. 

Scenic  — "  Japan." 

Prisma,  natural  color  subject. 
Next  Week  —  "Broken  Blossoms." 

Strand  — 

Current  Events — ^  Strand  Local  Events  — 

Pathe  News  No.  22. 
Includes  a  number  of  local  scenes. 
Comedy — "Who's  Your  Husband?" 

Lyons  Mo  ran. 
Feature — "The    World    Aflame,"  Frank 

Keenan. 

Preceding  the  showing  of  the  feature, 
the  Strand  gave  a  private  showing  for  the 
manufacturers  and  heads  of  local  indus- 
tries. The  result  was  that  many  of  the 
plants  have  taken  blocks  of  seats  for  their 
employees. 


Report  Big  Call  for  Blanche  Sweet 
in  New  Pathe  Film 

According  to  the  reports  arriving  from 
the  Pathe  Exchanges,  ilr.  F.  C.  Quimbj-, 
the  Director,  has  received  a  large  number 
of  bookings  for  the  coming  release  of 
Blanche  Sweet  in  "The  Woman  Of 
Pleasure".  Inquiries,  too,  regarding  this 
new  feature  are  said  to  be  coming  in  in 
great  numbers.  Both  these  fact  are  taken 
to  augur  a  sweeping  success  for  the  produc- 
tion, when  the  results  begin  to  materialize 
in  the  box-offices. 


Select  Pictures  Buys  "  Scream  In 
Night  " 

Select  Pictures  Corporation  this  week 
aimounces  the  purchase  of  an  elaborate 
production  entitled  "  A  Scream  In  the 
Night,"  which  will  be  distributed  as  a 
Select  special  attraction.  The  plot  of  the 
picture  concerns  one  of  the  foremost  ciucs- 
lions  of  the  ages  and  is  woven  around  the 
attempt  of  an  insane  scientist  to  prove  that 
the  Darwinian  theory  has  replaced  the 
fable  of  Adam  and  Eve  and  that  man  can 
revert  to  a  type. 

The  picture  is  -made  from  an  original 
story  by  Charles  A.  Logue.  It  was  pro- 
duced by  B.  A.  Kolfe,  introducing  Ruth 
liudd,  a  new  and  charming  screen  per- 
sonality, who  is  seen  in  the  role  of 
"  Darwa."  It  was  diracted  by  Burton  King 
and  Leaiuler  DeCordova. 


Hamilton    Dons    Old  Make-Up; 
New  Player  with  Lehrman 

Lloyd  (Ham)  Hamilton  rc\erts  to  his 
old  character  of  "  Ham "  for  a  few 
scenes  in  the  first  of  the  Henry  Lehrman 
comedies  being  produced  for  First 
National  Exhibitors'  Circuit.  Hamilton 
has  not  used  the  "  Ham "  make-up  for 
three  years  and  in  this  picture  it  simply 
forms  the  basis  of  a  temporary  disguise. 

Suzanne  Avery  has  answered  the  call  of 
the  silver  sheet  and  will  be  seen  in  Henry 
Lehrman  comedies,  appearing  in  a  pleas- 
ing role  opposite  Billie  Ritchie.  The  com- 
edy will  be  personally  supervised  by  Mr. 
Lehrman. 


Katherine  MacDonald  Makes  Hit 
in  "  The  Thunderbolt  " 

The  First  National  announces  that 
Katherine  MacDonald,  in  "  The  Thunder- 
bolt," her  first  production  of  a  series  of 
twelve  to  be  distributed  by  First  National 
Exhibitors'  Circuit,  is  being  received  in 
different  parts  of  the  nation  with  great 
approval,  according  to  reports  coming  from 
various  sections. 

At  Chicago,  in  Balaban  &  Katz's  Riviera 
Theatre,  "  The  Thunderbolt,"  received  an 
ovation  at  every  performance,  it  is  re- 
ported, and  broke  all  existing  box-office 
reports  for  the  week. 


Gladys  Cobum  to  be  Opposite  Wil- 
liam Farnum  in  New  Film 

Gladys  Coburn  has  been  engaged  to  play 
opposite  William  Farnum  in  the  next  feat- 
ure which  he  will  make  for  Fox  Film  Cor- 
poration. J.  Gordon  Edwards  will  direct 
the  production,  which  promises  to  offer  the 
versatile  actor  in  a  type  of  role  which  is 
new  to  the  patrons  of  silent  drama. 

Under  the  temporary  title  of  "  Pierre 
LeGrand  "  work  has  already  started  on  the 
production.  In  the  Farnum  production 
Miss  Coburn  confidently  expects  to  sur- 
pass her  previous  efforts  in  "  Blazing 
Love  "  and  "  The  Primitive  Gall." 


Claire  Du  Brey  and  Yvonne  Pavis  have  been 
engaged  for  important  roles  in  "  The  Walk 
Offs,"  in  which  May  Allison  is  starring  for 
Screen  Classics,  Inc. 


3446 


Motion  Picture  News 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 


Live  News  from  the  Producers 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^^ 


■I 


PatheHonors Exchange  Director 


November  is  Called  The  "  Quimby 
Month "    for    Exchange  Director 
Prizes  for  Branch  Manufacturers 

PAUL  Brunet,  Vice-President  and  Gen- 
eral Manager  of  Pathe,  has  just  an- 
nounced that  November  will  be  designated 
"  Quimby  Tribute  Month  "  out  of  respect 
for  the  work  accomplished  by  P'red  C. 
Quimby,  Director  of  Exchanges,  since  he 
was  appointed  to  the  sales  chieftainship 
just  two  years  ago. 

To  make  November  one  of  the  most 
notable,  if  not  the  supreme  m.j;!th  in  the 
business  achievements  of  Pathe,  three 
prizes  valued  at  $2,500  arc  to  be  awarded 
to  the  branch  managers  who  prove  the 
most  energetic  in  bringing  an  increased 
volume  of  business. 

First  prize  is  a  $1,000  platinum  diamond 
ring,  "  to  be  awarded  to  the  wife  of  the 
manager  who  secures,  during  November, 
the  greatest  amount  of  new  business  in 
proportion  to  the  rating  of  his  ofifice  and 
the  greatest  increase  in  co'lections  over  the 
average  collections  for  his  ofifice  for  the 
months  of  July,  August  and  September." 

Second  prize  is  a  $500  platinum  diamond 
ring  "  to  be  awarded  to  wife  of  the  man- 
ager whose  showing  is  second  best  to  the 
winner  of  the  first  prize." 

Special  prize,  $1,000  in  cash,  "  to  be 
awarded  by  Hal  Roach,  producer  of  the 
Harold  Lloyd  comedies,  to  the  branch 
manager  who  secures  the  greatest  amount 
of  business  in  proportion  to  the  rating  of 
his  ofifice,  on  the  special  $100,000  two  reel 
Lloyd  comedies  during  the  month  of  No- 
vember." 

The    fact    that    several    of    the  Pathe 


branch  managers  do  not  possess  such  a 
valualile  adjunct,  at  this  time,  as  a 
wife,  does  not  make  them  ineligible  for 
competition.  They  are  advised  in  the 
event  they  win,  to  get  themselves  a  wife 
to  decorate  the  diamond  ring;  but,  should 
they  remain  faithful  to  their  bachelor  tra- 
ditions, ihey  may  have  the  stones  re- 
mounted for  their  own  use. 

It  was  just  two  years  ago  that  Fred 
Quiinby  was  called  from  the  West,  where 
he  was  Pacific  Coast  District  Manager,  to 
assume  the  important  executive  position  in 
the  home  office.  Soon  after  taking  com- 
mand of  the  entire  sales  organization, 
Pathe's  business  began  to  improve,  and 
to-day  it  is  at  the  height  of  its  efficiency. 
That  is  the  reason  for  "  Quimby  Tribute 
Month."  In  the  event  of  a  tie  the  full 
award  will  be  made  in  each  instance  to 
every  contestant.  All  reports  must  be  in 
before  Nov.  15. 


The  Release  of '  'The  Superman' ' 


Melodrama,  Released  by  The  W.  H. 
Productions  Co.,  Will  Combine 
Thrills,  Fun  and  Romance 

<  <  'T^HE  Superman,"  the  six  reel  photo- 
J-  drama  to  be  released  by  the 
W.  H.  Productions  Company,  is  said  to 
be  a  melodrama  of  adventure,  humor  and 
love.  The  production  is  reported  to  pos- 
sess some  daring  and  unexpected  situa- 
tions. Samson,  who  is  featured  in  "The 
Superman,"  is  expected  to  make  a  lasting 
impression.  The  display  of  strength  and 
courage,  shown  in  the  feats  which  he  is 
credited  to  perform  in  the  new  picture,  is 
considered  to  be  of  such  a  character  as  will 
make  the  audiences  thrill  in  consternation. 
Scaling  high  walls,  fleeing  across  narrow 
steel  structures  hundreds  of  feet  in  the  air, 
and  dangling  at  the  end  of  a  rope  in  mid- 
air are  some  of  the  stunts  in  which  Sam- 
son is  reported  to  engage  in  "  The  Super- 
man." 


Although  "  The  Superman  "  is  intended 
primarily  to  be  a  thriller,  yet  there  arc  other 
appeals  in  the  feature,  according  to  re- 
ports. There  is  a  love  story  running 
throughout,  and  in  addition  the  claim  is 
advanced  that  the  interest  of  the  plot  itself 
together  with  the  adventurous,  humorous, 
and  romantic  situations  involved  will  com- 
bine to  render  this  an  uimsually  attractive 
photoplay  from  the  viewpoint  of  the  box- 
office. 

The  various  publicity  and  exploitation 
angles  possible  in  advertising  this  produc- 
tion are  another  feature  which  it  is  as- 
serted will  assure  its  success  at  the  box- 
ofifice.  The  announcement  is  made  in  this 
connection  that  every  line  of  publicity,  the 
posters,  lobby-displays,  photographs,  book- 
lets, advertising  cuts  and  "  stunt  "  sugges- 
tions are  so  prepared  as  to  prove  an  addi- 
tional magnet  to  the  motion-picture  houses 
running  "  The  Superman." 


Fifty  More  Prints  for  Features  by 
Fairbanks  and  Griffith 

The  insistent  demand  for  bookings  on 
United  Artists  Corporation's  first  two  re- 
leases, the  Fairbanks  picture,  "  His  Majesty, 
the  American "  and  D.  W.  Griffith's 
"  Broken  Blossoms,"  have  resulted  in 
twenty-five  additional  prints  on  each  sub- 
ject being  placed  throughout  the  com- 
pany's exchanges. 

The  big  number  of  prints  originally  fur- 
n  shed  on  these  subjects  was  thought  ample 
to  take  care  of  the  bookings,  but  the  prints 
will  be  working  so  continuously,  that  the 
additional  prints  were  found  to  be  abso- 
lutely necessary. 

In  announcing  the  distribution  of  the 
additional  prints,  Hiram  Abrams  pointed 
out  that  the  new  prints  would  assure  to 
the  smaller  theatres  first  class  films  when 
their  play  dates  arrive. 

1  he  original  quota  of  prints  through  hard 
usage  might  perhaps  not  have  been  in  per- 
fect condition  by  the  time  the  smaller 
theatres  received  them,  but  the  additional 
prints  will  guarantee  that  every  theatre 
plaxing  these  productions  will  receive  its 
film  in  first  class  condition. 


Many  New  York  Theatres  Booking 
Realart  Products,  Says  Adler 

Theatre  owners  in  and  near  New  York 
City  are  following  the  lead  of  the  big 
chain  managements  and  signing  up  for 
Realart  productions,  according  to  Lester 
W.  Adler,  manager  of  the  New  York 
branch  of  Realart  Pictures  Corporation. 
Many  new  houses  have  been  signed  in 
the  past  week ;  and  with  the  prerelease 
showing  of  "  The  Mysterv-  of  the  Yellow 
Room,"  an  Emile  Chautard  Production,  at 
the  B.  S.  Moss  Broadway  Theatre,  in- 
creased interest  in  the  date  for  the  initial 
productions  is  being  shown,  he  saj'S. 

As  the  date  of  the  first  Realart  release 
draws  closer  more  help  is  being  secured 
for  the  New  York  Exchange.  Irving  I. 
Berg,  who  has  been  with  Exhibitors' 
Mutual  has  been  secured  as  cashier  and 
assumes  his  new  duties  this  week. 


Griffiths'  "  The  Great  Question  " 
Ready  Soon  for  Distribution 

D.  W.  Griffiths'  initial  production  for 
First  National  Exhibitors'  Circuit,  entitled 
"  The  Great  Queston,"  a  dramatic  portrait 
of  home-folks,  will  in  the  next  few  daj'S 
be  turned  over  to  First  National  and  be 
prepared  for  distribution.  Lillian  Gish, 
Robert  Harron  and  George  Fawcett  are 
among  the  screen  favorites  Griffiths  has  se- 
lected for  his  initial  First  National  eflfort. 

The  plot  for  the  picture  takes  place  on 
a  farm  among  home  folks.  Every  element 
of  pathos,  comedy,  dramatic  tension  and 
delightful  inference  is  said  to  be  included 
in  this  Griffiths  production. 


3447 

All  Robertson-Cole  Units  Busy 


^  X  o  V  c  mb  e  r  8 ,  i  9  i  p 

MacManus  Producing  Prison  Re- 
form Story  in  Film 

Edward  A.  MacManus  whose  advent  in 
ilie  moving  picture  production  field  with 
iiis  new  technique  in  photo-play  dramas 
has  aroused  ct)nsideral)Ie  favorable  com- 
ment, especially  with  his  first  big  produc- 
tion, "  The  Lost  Battalion "  is  now  busy 
completing  his  second  production.  In 
j  "  The  Lost  Battalion "  Mr.  MacManus 
y  produced  a  screen  play  in  which  ail  the 
characters  were  developed  sympathetically 
1  ut  without  sentimcntaliix .  In  his  new 
production  which  concerns  prison  reform 
,  and  the  present  brutal  and  inhuman  treat- 
1  ment  of  prison  inmates  Mr.  MacManus 
t  has  de\elopcd  an  underlying  and  deeper 
note  that  will  mark  a  new  step  in  the 
forward  de\elopnient  of  human  interest 
plays  for  the  mo\ing  picture  theatre;  in 
this  particular  production  the  story  of 
which  has  been  written  by  the  prison  re- 
former, Thomas  Mutt  Osborne.  Mr.  Mac- 
\fanus  is  said  to  ha\e  brought  to  the  sur- 
face all  the  charm,  pathos,  delicious  humor 
and  heart  exposed  sympathy  of  the  more 
unfortunate  element  of  the  submerged 
tenth. 

Doubleday  Making  One-Reel 
Comics  and  Two-Reel 
Western  Subjects 

'T^W  O  new  producing  companies  are  at 
-*■     w  ork  in  Los  .\ngelcs  in  the  making  of 
1    one-reel   comedies   and   two-reel  Western 
I   subjects.    These  are  the  units  of  the  Doublc- 
I    day  Producing  Company  recently  organ- 
j    ized  with   Ovid  Doubleday  as  president, 
L.  S.  McKee.  secretary  and  Charles  Mack, 
manager.     The   comedies    will    have  the 
trade  brand  of  ".\rolf  Productions"  and 
the  players  working  under  the  direction 
I   of  Harry  Moody  are  Pearl  Elmore,  Billy 
I   Evans,  Bobby  Purer,  Irene  Smith  and  J. 
'   C.  Cook.    L.  S.  McMcKee  is  directing  the 
Western  Company  and  \'era  McGinnis  w  ill 
be  the  featured  player.    The  subject  will 
have    the    trade    name    of    "  Double-day 
Films."    These  two  units  arc  working  at 
the   Bronz  studio   on   Allesandro  Street, 
Hollywood. 


Gladys  Brockwell  on  the  crank  end  of  tl>e 
camera  after  finishing  "  Chasing  Rainbows  "  for 
William  Fox 


Many    Big    Productions    Now  in 
Course  of   Production,  Featur- 
ing a  Number  of  Artists 

SPI  RKEI)  by  the  rapid  ,  growth  and 
permanent  and  progressive  policy  of 
Robertson-Cole,  the  various  producing 
units  are  busily  engaged  in  completing  a 
diversified  screen  output — pictures  which 
are  claimed  will  measure  to  the  same  high 
standard  of  excellence  set  by  the  review- 
ing board  of  reviiw  of  the  corporation. 

Xo  limit  has  been  put  to  the  cost  of  the 
Bessie  Barriscale  photoplays  and  each  suc- 
ceeding picture  essays  to  transcend  rather 
than  equal  its  successor.  "  Beckoning 
Roads,"  adapted  by  Har\ey  Gates  from 
the  novel  of  Jeanne  Judson  affords,  in  a 
striking  manner,  a  facile  cleavage  for  Miss 
Barriscale  to  displav  her  definite  charm 
and  artistry. 

At  the  Brentwood  studios  a  new  picture, 
of  the  type  and  atmosphere  made  familiar 
by  this  producing  unit  of  Robertson-Cole 
is  being  shot  under  the  direction  of  Claude 
H.  Mitchell  and  reports  from  advance  in- 
formation indicates  that  ZaSu  Pitts,  the 
unusual  and  whimsical  comecFiennc  will 
find  greater  scope  for  her  talents  than 
ever  in  this  new  play.  The  theme  is  timely 
and  in  the  leading  part  Miss  Pitts  is  seen 
as  a  young  American  girl,  who  is  prompted 
purely  by  the  unselfish  desire  to  do  some- 
thing at  all  times  for  the  benefit  of  some- 
one else,  a  refreshing  note  in  the  present 
day  spirit  of  unrest. 

Interest  will  no  doubt  be  aroused  by  the 
release  of  the  Edith  Storey  offering  by 
the  Haworth  studios.  Miss  Storey  returns 
to  the  screen  after  a  year  spent  in  War 
Service  and  with  an  added  zest  for  her 
professional  labors.  As  an  emotional 
actress  of  exceptional  emotional  powers 
Miss  Storey  is  claimed  to  be  admirably 
fitted  in  the  role  of  Kate  Mariner,  the 


Miss  Mason  Who  has  an  Enviable 
Dramatic  Record  Will  Begin 
on  First  Feature  Soon 
pox  FILM  CORPORATION  announces 
that  Shirley  Mason  has  been  signed  to 
a  long-term  contract.   Winfield  R.  Sheehan, 
general  manager  of  Fox  Film  Corporation, 
closed   the   agreement  with   Miss  Mason 
shortly  before  he  left  Los  Angeles  for  Xew 
York.    The  little  artist  will  begin  work 
shortly  on  her  first  feature  for  the  Fox 
program. 

Shirley  Mason  was  born  in  Brooklyn, 
X.  Y.,  in  IQOI  and  made  her  first  profes- 
sional appearance  in  William  Faversham's 
company  at  the  age  of  four.  Her  education 
was  received  at  the  hands  of  private  tutors. 

Miss  Mason  made  her  screen  debut  with 
the  old  K.  E.  S.  E.  combination,  appearing 
in  productions  released  under  the  Edison 
trademark.  She  has  been  a  star  for  sev- 
eral years,  and  was  last  featured  by  the 
Famous  Players-Lasky  Corporation  in 
comedies  from  the  pen  of  John  Emerson 
and  Anita  Loos. 

Miss  Mason  is  but  five  feet  tall  and 
weighs  94  pounds,  but  she  is  a  lover  of 


heroine  of  that  widely  read  novel,  "The 
Golden  Hope." 

The  uiiieiue  record  made  i)y  Sessue  Haya- 
kawa  for  artistic  productions  in  translat- 
ing the  glamour  and  lure  of  the  Orient  in 
his  previous  portrayals  and  characteristic 
settings  of  Japan  are  said  to  be  equally 
colorful  in  the  scenes  of  "The  Illustrious 
Prince,"  the  E.  Phil  Oppcnheim  mystery 
story  adapted  for  the  screen  by  Richard 
Schrayer. 

H.  B.  Warner  after  a  veritable  travel 
throughout  the  Indies  and  the  far  East 
in  a  succession  of  romantic  melodramas 
now  returns  in  a  truly  American  subject, 
in  "A  Fugitive  from  Matrimony."  In  the 
role  of  a  suave,  alert  and  manly  adventurer, 
Mr.  Warner  is  without  peer.  As  Raffles  he 
has  delighted  thousands.  In  the  play  now 
in  process  of  building  he  is  seen  in  a  part 
of  the  same  type.  He  wears  fashionablt 
clothes  and  then  in  disguise  is  taken  for 
a  crook ;  is  forced  to  announce  his  betrothal 
"to  a  v^oung  woman  with  whom  he  has  but  a 
casual  acquaintance ;  undergoes  other  thrill- 
ing mishaps,  including  a  fight  and  final 
triumph.  "  A  Fugitive  From  Matrimony," 
is  described  as  snappy,  semi-huniorous  and 
there  is  no  line  of  demarkation  between 
laughs  and  suspense  so  fast  they  follow; 
and  admirers  of  Mr.  Warner  will  no  doubt 
be  attracted  to  a  merium  which  exploits 
the  distinctive  abilities  to  the  tenth  degree. 

The  conclusion  of  a  contract  with 
Maurice  Tourneur  finds  one  of  this  di- 
rector's productions  listed  among  the  Rob- 
ertson-Cole special  releases.  "  The  Broken 
Butterfly,"  an  emotional  play  of  rare  in- 
terpretation wiW  mark  this  artist's  con- 
nection with  this  corporation. 

"  The  Broken  Butterfly '"  has  been 
adapted  for  the  screen  from  the  novel  by 
Penelope  Knapp  and  introduces  Lew  Cody 
in  the  role  of  the  musician  and  composer. 


the  great  out-doors.  She  rides,  swims  and 
drives  a  car.  However,  her  greatest  hobby, 
it  is  said,  is  to  hide  away  in  the  music  room 
of  her  home  and  play  over  and  over  her 
favorite  melodies. 

William  Fox  will  choose  for  his  newest 
star  plays  that  will  suit  her  peculiar  abili- 
ties. Miss  Mason  demands  a  certain  type 
of  photoplay  in  which  to  do  her  best  work, 
and  the  scenario  department  is  now  en- 
gaged selecting  such  material  as  will  best 
fit  her.  Announcement  will  be  made  shortlj' 
of  her  director  and  the  name  of  her  first 
Fox  production. 


Tower  Film  Sells  State  Rights  on 
Its  Various  Products 

Tower  Film  Corporation  report  that 
many  territories  have  already  been  dis- 
posed of  on  their  various  productions,  viz., 
"  The  Superman,"  the  six-reel  photo- 
drama;  "Some  Xerve,"  formerly  entitled 
"Gentlemen  of 'Xerve,"  featuring  Charlie 
Chaplain;  the  series  of  i8  Keystone  and  I2 
Arbuckle  single-reel  comedy  re-issues ;  and 
the  series  of  six  Keystone  Kid  comedies, 
each  one  reel  in  length. 


Shirley  Mason  Signs  With  Fox 


3448 


Motion  Picture  N  ewi\ 


Arsene  Lupin  Story  and  a  Comedy- 
Drama,  "  His  Official  Fiancee." 
Released  on  October  26 

A MYSTERY  play,  based  upon  an 
Arstne  Lupin  story  liy  Maurice  Le- 
Blanc,  the  celebrated  French  author  of  de- 
tective tales,  shares  the  honors  with  a 
comedy-drama  in  which  Vivian  Martin  is 
starred,  on  the  schedule  of  Paramount- 
Artcraft  releases  for  October  26th. 

"The  Teeth  of  the  Tiger"  is  the  title  of 
the  myster)'  play  and  David  Powell  and 
Marguerite  Courtot  are  featured  in  the 
cast. 

In  "  The  Teclh  of  the  Tiger,"  which  has 
an  American  setting,  Arsene  Lupin  be- 
comes involved  in  the  investigation  of  the 
murder  of  his  millionaire  acquaintance, 
Henry  Forbes.  Mystery  surrounds  the 
crime  and  several  innocent  persons  are 
suspected.  But  the  master  intellect  of 
Lupin,  trained  in  the  inner  workings  of 
the  criminal  mind,  discovers  the  guilty  one 
and  brings  him  to  justice  after  a  series  of 
adventures.  A  pretty  love  story  is  worked 
into  the  plot,  which  is  declared  to  be  thor- 
oughly con\incing  throughout  and  keeps 
one  baffled  as  to  the  identity  of  the  mur- 
derer until  the  last  moment. 

The  choice  of  David  Powell  to  play  the 
role  of  Arsene  Lupin  is  described  as  a 
happy  one.  He  looks  the  part  and  is  tem- 
peramentally fitted  to  it.  Marguerite 
Courtot  gives  an  excellent  performance  in 
the  part  of  the  heroine,  it  is  said.  Others 
in  the  cast  are  Myrtle  Stedman,  Templar 
Saxe,  Joseph  Herbert,  Charles  L.  Mac- 
Donald,  Riley  Hatch,  Charles  Gerard  and 
Frederick  Burton. 

"  His  Official  Financee*"  is  an  adaptation 
by  Edith  M.  Kennedy  of  the  novel  of  the 
same  name  by  Bcrta  Ruck.  The  author  is 
said  to  ha\e  woven  an  entertaining  story 


aljout  a  brand-new  and  amusing  idea,  and  it 
is  predicted  that  those  who  have  read  the 
book  will  be  among  its  most  enthusiastic 
boosters,  when  it  appears  in  motion  pic- 
ture form. 

The  picture  gives  Vivian  Martin  the  role 
of  a  girl  who  runs  things,  including  a 
man.  She  is  the  stenographer  of  a  busi- 
ness man  who,  for  business  reasons,  has  to 
be  engaged  for  a  period  of  time.  So  he 
hires  his  pretty  stenographer  to  be  his 
official  fiancee.  She  doesn't  like  the  job, 
but  she  needs  the  money,  and,  accordingly, 
she  signs  a  contract.  That's  the  situation 
that  starts  the  picture  and  what  follows  is 
said  to  be  all  good  fun  —  sometimes 
humorous,  sometimes  pathetic,  and  above 
all,  romantic. 

Forrest  Stanley,  of  Thomas  H.  Ince 
fame,  is  the  business  man  and  Mollie  Mc- 
Connel,  Vera  Sisson,  Hugh  Huntley, 
James  Neill,  Bobby  Bolder,  Tom  Ricketts, 
Katherine  Sohn,  Kalherinc  Van  Buren  and 
Virginia  Foltz  are  included  in  the  cast. 
The  production  was  directed  by  Robert  G. 
Vignola. 


Vit?»e;r3ph  Makes  Big  Claims  for 
"  The  Vengeance  of  Durand  " 

The  time  is  draw'ng  near  for  the  re- 
lease of  "  The  \^engeance  of  Durand," 
.Alice  Joyce's  new  special  production  of 
Rex  Beach's  story,  which  was  adapted  to 
the  screen  for  Vitagraph  by  Mr.  and  Mrs. 
George  Randolph  Chester. 

Vitagraph  has  gone  to  great  pains  to 
exploit  the  special  production  throughout 
this  country  and  Canada,  thoroughly  con- 
\inced  that  it  is  one  of  the  be^t  features 
produced  anywhere  in  several  years  and 
that  its  assurance  to  exhibitors  and  the 
public  that  it  is  a  super-feature  in  the 
strictest  sense  is  justified. 


Vidor's  "  Poor  Relations  "  Said  tc : 
be  Human  in  Its  Construction 

L.  C.  Ifayncs,  president  of  the  Brent- 
wood Film  Corporation,  is  certain  the  latest 
production  made  under  the  direction  of 
King  W.  Vidor,  will  carry  a  wide  appeal 
and  v.ill  find  favor  with  audiences  through- 
out the  country.  Mr.  Haynes  is  the  man 
who  first  rewarded  Vidor  with  real  sup- 
port in  putting  his  ideas  on  the  screen 
in  the  form  of  productions,  and  he  is  satis- 
fied that  the  tremendous  success  of  the 
King  Vidor  pictures  justified  his  faith  in 
the  young  director. 

In  discussing  the  latest  picture,  Mr. 
Haynes  said: 

"  There  can  be  but  few  people  of  mature 
age  who  will  fail  to  appreciate  the  con- 
ditions and  situations  which  the  produc- 
tion, "  Poor  Relations  "  shows.  It  seems 
to  be  a  neccssar>'  change  for  all  of  us 
when  we  go  from  a  small  town  to  a  large 
city,  to  feel  a  certain  measure  of  superiority 
and  pity  for  our  friends  and  relations 
who  are  still  living  back  in  the  little  '  burg.' 

"  I  believe  and  feel  that  in  this  picture, 
even  as  in  "  The  Other  Half,"  we  have  sug- 
gested the  wholesome  idea  that  all  those 
with  whom  we  come  in  contact  should  be 
estimated  according  to  the  real  qualities 
they  show,  and  that  such  a  manner  of  con- 
sideration widely  adopted  would  result  in 
a  healthier  understanding  between  what  we 
now  consider  our  many  classes." 


"  The  Sacred  Flame  "  Issued  Soon; 
Details  of  Theme  Secret 

On  Friday  of  last  week  a  private  show- 
ing of  "The  Sacred  Flame"  was  staged 
for  the  press  at  Wurlitzer  Fine  Arts  Hall. 
Up  until  this  time  Abraham  S.  Schomer 
of  the  Schomer- Ross  Producing  Company 
had  carefully  withheld  all  the  details  of 
the  plot,  in  the  belief  that  effective  public- 
ity can  best  be  secured  by  keeping  the 
story  of  the  picture  from  the  knowledge 
of  the  public ;  so  that  the  audiences,  iniac- 
quaintcd  with  the  plot  beforehand  will  be 
enabled  to  derive  full  benefit  from  the 
surprise  elements  involved  in  the  unfold- 
ing of  the  plot  on  the  screen. 

The  only  details  that  Mr.  Schomer  is 
willing  to  give  out  about  the  theme  of 
"  The  Sacred  Flame "  is  that,  the  picture 
is  built  up  around  the  lives  and  loves  of 
big  business  and  professional  men  of  New 
York  and  their  women-folk.  With  the 
conclusion  of  the  press  showing  E.  S. 
Manheimer,  sales  representative,  is  now 
arranging  for  a  Broadway  production  of 
the  feature  and  for  its  country-wide  dis- 
tribution, the  plans  of  which  will  be  made 
known  next  week,  according  to  reports. 

Beatrice  Joy  Engaged  by  Metro  to 
Appear  in  "  Right  of  Way  " 

After  a  search  for  an  ideal  type  that  he 
had  conducted  for  a  month.  Maxwell 
Karger,  Director  General  of  Screen 
Classics,  Inc.,  has  engaged  Beatrice  Toy 
to  play  the  leading  feminine  role  in  "  The 
Right  of  Way."  A  picturization  of  the 
celebrated  novel  by  Sir  Gilbert  Parker, 
starring  Bert  Lytell  in  the  part  of 
■'  Beauty "  Steele,  will  be  Metro's  next 
L\  tell  release  following  "  Lombardi,  Ltd." 


November  8 ,  i  p  i  9 


3449 


YOU  WEK  rilXI  Willi  KKIilK 

THE  VEAPOM  f  DESTiHY 


HEA.R 


UNI 

CUI»RENT  EVENTS 
INTERN/KTIONAI.  NEWS 

■3iy  u: 


3450 


Chas.  C.  Petti  john  withSelznick 


Able  Lawyer  and  Student  of  Exhibitor 

Problems    Enters    Upon  New 

Position  as  "  Assistant  to 

the   President  " 

"pOLLOVVING  a  brief  three  years  spent 
in  the  maelstrom  of  motion  picture 
affairs  and  during  which  time  he  has  be- 
come known  throughout  the  country, 
Charles  C.  Pettijohn  last  week  assumed 
the  duties  of  assistant  to  Lewis  J.  Selznick 
of  Selznick  Pictures. 

Some  years  ago  Mr  Pettijohn,  then  an 
Indianapolis  lawyer,  attracted  attention  by 
his  successful  handling  of  exhibitors'  af- 
fairs in  the  Hposier  State  where  adverse 
legislation  was  at  the  time  threatening 
the  picture  men. 

Coming  to  New  York  he  was  made  secre- 
tary and  general  counsel  for  the  American 
Exhibitors  Association  when  it  was 
founded.  His  able  and  diplomatic  handling 
of  affairs  at  that  time  when  exhibitors 
were  far  from  meeting  on  a  common 
ground  to  discuss  difTercnccs  and  take  self 
protcctionary  steps,  was  largely  instru- 
mental in  bringing  about  a  merger  of  ex- 
hibitors' bodies. 

Later  Mr.  Pettijohn  became  general 
counsel  to  Exhibitors  Mutual,  which  po- 
sition he  left  to  accept  his  present  one 
with  Selznick. 


During  the  past  few  years  he  has  trav- 
eled throughout  the  country,  meeting  the 
greater  number  of  exhibitors  throughout 
the  land.  Wherever  problems  confronted 
the  exhibitor  and  at  practically  every  ex- 
hibitor convention,  Mr.  Pettijohn  has  been 
on  the  spot  lending  his  efforts  toward 
smoothing  out  the  tangles.  More  recently 
his  legal  ability  and  far-famed  pointed 
oratory,  has  lieen  lent  in  the  fight  in  Wash- 
ington to  have  Congress  repeal  the  various 
taxes  of  the  industry.  Several  weeks  ago 
his  speech  and  sugg<fstions  while  pleading 
the  cause  of  the  exhibitors  at  the  amuse- 
ment tax  hearing  in  the  nation's  Capitol, 
were  the  bright  spots  of  the  hearing  and 
received  laudatory  comment  not  only  in 
the  journals  devoted  to  the  industry  but 
in  the  newspapers  of  the  counlrj'. 

It  was  following  his  return  from  Wash- 
ington that  negotiations  were  opened  to  in- 
duce him  to  joint  Selznick.  A  proposition 
was  finally  advanced  which  Mr.  Petiijohn 
termed  as  very  generous,  and  which  he 
felt  bound  to  accept.  His  new  duties  will 
be  of  the  greatest  importance,  and  it  is 
felt  that  he  will  be  in  fact,  as  well  as  in 
name,  the  right-hand  man  to  Selznick,  who 
is  belie\  ed  by  many  in  the  industry  to  have 
acc|uired  an  executive  whose  abilities  are 
bound  to  redound  to  the  advancement  of 
the  Selznick  and  Select  picture  interests. 


Desert  Gold" 

Feature  Has  Been  so  Well  Received 
That  Many  use  it  to  Introduce 
Increased  Admission  Rates 
T^ORD   is   received   that  exhibitor  re- 
'  '    -ports  to  the  Hodkinson  organization 
from  all  sections  of  the  United  States  con- 
tinue to  emphasize  the  volume  of  public 
patronage  being  drawn  by   Benjamin  B. 
Hampton  and  Eltinge  F.  Warner's  first 
Zane  Grey  production  "  Desert  Gold." 

To  date  many  first  run  exhibitors,  it 
is  said,  have  used  or  contemplate  using 
"  Desert  Gold  "  as  the  introductory  picture 
on  which  they  intend  permanently  to  ad- 
vance their  prices  of  admission.  When  ex- 
hibitors take  this  step,  many  of  them  exer- 


Robert    Anderson    who    plays    the    part  of 
"Ambition  "  in  Dorothy  I'hillips'  latest 
Jewel  production 


As  Price-Raiser 

cise  justifiable  caution  in  selecting  a  pic- 
ture of  great  power  and  popularity  that 
will  be  worth  the  increased  prices  and 
that  will  impress  audiences  with  its  in- 
creased values. 

In  spite  of  the  steel  strike  and  a  heavy 
snowstorm,  the  Majestic  Theatre,  Pueblo, 
Col.,  shattered  all  house  records  with 
"  Desert  Gold "  in  its  first  week  of  in- 
creased prices,  it  is  said. 

In  Salt  Lake  where  the  new  Rialto  is  to 
open  with  advanced  prices  for  the  best 
pictures  that  can  be  selected  from  the  mar- 
ket "  Desert  Gold "  was  the  first  picture 
booked  by  the  management  and  incidentally 
Benjamin  B.  Hampton's  first  Great  Au- 
thor's production  "  The  Westerners  "  was 
the  second  production  booked  by  Manager 
Cutts. 

In  Newport  News,  where  there  has  been 
an  easing  off  in  patronage  since  the  end 
of  the  war  slowed  down  government  work 
in  that  city,  "  Desert  Gold,"  it  is  asserted, 
again  raised  the  patronage  to  its  old  war- 
time levels  at  the  Imperial  Theatre. 

In  Denver,  Manager  A.  G.  Talbot  of  the 
America  Theatre  did  the  biggest  business 
of  the  fall  season  with  "  Desert  Gold " 
telegraphing  the'distributors  of  the  picture 
that  he  had  standing  room  only  and  a 
turn-away  line  every  night  for  a  week. 


Garson  Production  Bougiit  for  a 
Number  of  States 

The  Merit  Film  Co,  has  purchased  the 
stales  of  Nebraska,  Iowa,  Kansas  and  Mis- 
souri, in  addition  to  the  states  of  Colorado, 
New  Mexico,  Utah,  Wyoming  and  South- 
ern Idaho,  on  Harry  Garson's  production 
of  the  "  Hushed  Hour,"  starring  Blanche 
Sweet,  and  an  all-star  cast. 


Motion  Picture  News 


Luis   Seel   one   of  the  originators  of  Screen 
Follies  " 

Famous  Cowboy,  Buck  Jones,  Signs 
to  Appear  m  Fox  Features 

"  Buck  "  Jones,  outstanding  figure  of 
American  cowboys  in  the  world  war,  en- 
tertainer of  royalty,  and  one  of  the 
greatest  horsemen  the  world  has  known, 
will  star  in  Fox  features.  The  contract 
between  the  famous  cowboy-soldier  and 
Fox  Film  Corporation  has  been  signed, 
and  the  scenario  department  is  seeking 
stories  that  will  properly  exploit  the  new 
star. 

"  Buck  "  Jones'  life  has  been  filled  with 
adventure,  and  excitement,  and  of  thrill. 
A  veteran  of  the  cavalry  and  a  r  services 
of  Uncle  Sam,  he  was  attached  to  the  staff 
of  a  French  general  before  the  L^nitcd 
Slates  entered  the  war,  and  his  name  and 
fame  traveled  the  length  of  the  battle-line 
—  from  Switzerland  to  the  sea. 

King  Albert  of  Belgium  and  his  queen. 
King  George  and  Queen  Mary  of  Great 
Britain,  the  King  and  Queen  of  Italy,  Pre- 
mier Clemenceau  of  France,  Premier  Or- 
lando of  Italy,  Lloyd  George,  Premier  of 
Great  Britain  and  prominent  statesmen  of 
all  countries  assembled  in  Paris  to  restore 
peace  have  seen  and  marveled  at  this  sen- 
sational and  daring  soldier-horseman.  By 
special  request  he  has  appeared  before  the 
crowned  heads  of  the  leading  countries  of 
the  world. 

His  first  film  feature  will  appear  in  1920. 

"A  Twilight  Baby,*"  New  Lehrman 
Comedy,  Ready  by  Nov.  1 

After  ten  weeks  of  actual  production 
work,  the  first  of  the  Henry  Lehrman 
comedies  to  be  distributed  by  the  First 
National  Exhibitors'  Circuit  is  at  last 
nearing  completion,  and  it  is  expected  that 
the  negative  will  be  ready  for  shipment  to 
the  First  National  headquarters  in  New 
York  before  the  first  of  November. 

Mr.  Lehrman  this  week  settled  on  "A 
Twilight  Baby "  as  the  title  under  which 
the  picture  will  be  released.  Lloyd  (Ham) 
Hamilton,  who  is  featured  in  "A  Twilight 
Baby,"  is  supported  by  a  cast  which  in- 
cludes Virginia  Rappe,  Charles  Dorety, 
Harry  Todd.  Harry  McCoy  and  Rube  Mil- 
ler. Miss  Rappe,  who  plays  the  leading 
feminine  role,  is  a  newcomer  to  the  field 
of  screen  comedy.  Jack  White  directed 
the  picture,  under  the  personal  supervision 
of  Mr.  Lehrman. 


iV  o  T  c  tti  b  c  r  8 ,  I  9  I  9 


3451 


Transatlantic  Seeks  Good  Films 


*'  Burlesque  on  Carmen  "  and  Joint 
Attractions  Near  Completion 

Victor  Krcmcr  stated  this  week  that  the 
finishing  touches  were  now  being  put  on 
his  production  of  Charlie  ChapUn  in  Es- 
sanay's  "A  Burlesque  on  Carmen,"  which 
he  will  present  as  an  attraction  in  con- 
junction with  the  Carmen  Dancing  Girls, 
Spanish  Jazz  Rand  and  special  Comedv 
Bull  Fight.  Special  scenery  has  I.een  built 
to  carry  out  the  Spanish  atmosphere  neces- 
sary to  the  presentation  of  the  bull  tight, 
it  is  said.  Max  Scluck,  responsible  for 
the  presentation  of  the  "  Mack  Seiinett 
Bathing  Girls,"  Revue,  has  been  engaged 
to  stage  the  dance  numbers,  which  accord- 
ing to  reports,  will  be  participated  in  by 
ten  girls,  led  by  a  well-known  Spanish 
dancer.  Rehearsals  of  the  produclion  will 
begin  ne.xt  week.  William  J.  McKenna 
has  w  ritten  a  special  song,  entitled  "  Car- 
men," which  will  be  one  of  the  features  of 
tr.c  pcrtormancc,  and  is  also  responsible 
for  the  musical  setting  which  will  be  in- 
terpreted by  an  orchestra  of  twenty-two 
pieces. 

Due  lo  the  abnormal  conditions  which 
prevail  in  New  York  as  regards  theatres, 
Kremcr  has  decided  to  offer  his  production 
for  the  first  performances  to  thtatre  goers 
cut  of  town.  Bert  Knnis,  who  is  handling 
the  attraction,  is  this  week  in  Detroit,  where 
arrangements  will  be  completed  to  show  the 
Chaplin  feature  with  its  variciis  no\elties 
I  in  one  of  the  biggest  theatres  of  that  city. 


H.  M.  Bermann  Makes  Inspection 
of  the  Universal  Exchanges 

H.  M.   Bermann,  General  Manager  of 
Exchanges  of  the  Universal,  has  returned 
I  to  New  York  after  a  flying  trip  of  inspec- 
1  tion   made  to  the   following   Exchanges : 
Chicago,     Miiuieapolis,    Omaha,  Kansas 
i  City,  Cincinnati,   Pittsburgh,   Detroit  and 
Milwaukee. 

Mr.  Bermann  is  very  enthusiastic  over 
the  many  bookings  which  are  being  made  in 
these  cities  on  "  The  Right  to  Happiness", 
I    the   Allen    Holubar   super-production,  in 
which  Dorothy  Phillips  is  starred. 

Coincident  with  this  trip,  Mr.  Bermann 
i    instructed  the  various  exchange  managers 
'    on    their    Campaign    of    exploitation  for 
"  Blind   Husbands."   the   latest  Universal 
production,  which  is  soon  to  be  released. 


FloreiKi    i:.,  ;         starring  in   Hallmark  I'l^tiiri 
Cornorations  productions 


Puichase  of  Five  Reel  Feature  is 
noi  need  ;  Open  for  Meritorious 
Subjects  any  Length 

'T^llI".  Transatlantic  Film  Company  of 
.America,  Inc.,  has  just  consimimaied 
a  deal  whereby  they  control  the  world's 
rights  for  The  Marriage  Blunder,"  a  five- 
1  -el  feature,  featuring  \'cra  .Sissons  and 
Svdney  Mason. 

It  is  the  intention  of  the  Transatlantic 
to  rekase  this  picture  on  a  program  that  is 
at  present  l)eing  formulated.  The  pur- 
chasirig  department  of  this  company  is  ap- 
parently, cut  to  buy  everything  of  merit 
that  is  to  1  e  obtained  on  ihc  independent 
market. 

The  agent  cf  the  Transatlantic  Film 
Companv  of  America,  Inc.,  in  London  in 
a  report  r(.cei\ed  a  few  days  ago  says  in 
part  : 

"  Durirg  the  last  few  months  the 
(  pportunities  of  the  sale  of  independ- 
ent productions  in  the  British  market 
have  been  growing  less  and  less  and 
many  good  program  pictures  which  a 
year  ago  found  a  quick  sale  on  this 
side  of  the  Atlantic  are  lying  in  the 
vau'ts  in  this  city.  This  is  accounted 
for  by  the  fact  that  English  theatres 
arc  overstocked  with  films  and  the  fact 
is,  most  cinema  theatres  are  now 
book(  d  up  as  far  as  eighteen  months 
ahead.    This  in  turn  is  accounted  for 


First    Reports    Would    Point    to  a 
Successful    Career    for  the 
First  National  Feature 

'T"*HE  initial  reports  on  the  first-run 
A  presentations  of  "  The  Thunderbolt," 
starring  Katherine  MacDonald,  in  her  first 
production  to  lie  released  ])y  The  First 
National  E.xhibitors'  Circuit,  indicate  that 
the  picture  has  proved  to  be  a  winner, 
says  a  communication  just  received. 

Reports  from  three  key  cities  giving  the 
l)ox  office  results  of  first-run  presentations 
of  "  The  Thunderbolt,"  Katherine  Mac- 
Donald's  first  starring  production  released 
by  First  National  Exhiliitors'  Circuit,  in- 
dicate that  she  has  "  arrived  "  to  a  degree 
that  exceeds  the  most  sanguine  expectations 
of  Circuit  officials  and  the  producers  in 
charge  of  her  studio  work. 

Week  run  records  for  several  liig  feature 
attractions  played  in  the  last  two  months 
were  exceeded  by  "  The  Thunderbolt "  at 
the  Broadway  Theatre,  Richmond,  Ya.,  ac- 
cording to  K.  F.  Finlay,  the  manager. 
This  telegram  to  B.  P.  Finemana,  of  the 
Attractions  Distributing  Corporation  an- 
nounced that  several  hundred  patrons  were 
unable  to  gain  admission  at  the  last  even- 
ing performance  of  the  week's  run,  and 
he  has  received  a  score  of  letters  and  tele- 
phone requests  to  play  a  return  engage- 
ment with  it. 

For  what  is  claimed  to  be  the  first  time 
in  the  history  of  the  Madison  Theatre, 
Detroit,  John  H.  Kunsky  made  public  the 
actual  figures  to  prove  the  popularity  with 


1  \  th.e  block  booking  system  which  has 
been  introduced  by  some  of  the  biggest 
renting  houses  in  England.  These 
firms  owning  exclusive  righ's  in 
serial  films  make  it  a  condition  that  tht 
exhibitor  books  a  number  of  mediocre 
subjects  in  order  to  secure  the  larger 
productions.  This  has  entailcel  con- 
siderable hardship  on  the  small  renter, 
who,  if  he  purchases  a  big  production 
to-day,  must  wait  eighteen  months  be- 
fore he  receives  a  penny  in  bookings 
as  there  is  no  deposit  system  on  be)ok- 
ing  contracts  in  this  couiitrx-. 

"The  open  market  system  which  is 
being  revived  is  practically  the  one 
system  whereby  films  can  be  readily 
disposeel  of." 

The  open  market,  by  way  q\  explanation 
to  the  American  producer,  consists  of  a 
London  agency  showing  every  week  about 
eight  w'eeks  ahead  of  a  given  release  date 
a  week's  program.  This  program  is  shown 
in  London  and  all  film  distributing  centers 
in  the  Kingdom.  All  renters,  or  exchange- 
men,  as  they  are  called  in  this  country,  are 
represented  at  these  showings  and  they 
order  the  number  of  prints  which  they  can 
use.  The  prints  arc  sold  at  a  certain  price 
per  foot  anel  for  a  good  subject  it  is  pos- 
sible to  sell  as  many  as  eighty  to  one  hun- 
f'rcd  prints.  The  open  market  system  in 
England  is  particularly  suitable  for  one  and 
two-reel  productions. 


which  Miss  MacDonald's  initial  starling 
production  was  greeted  by  local  theatre- 
goers. Taking,  as  the  basis  for  the  calcu- 
lation, the  gross  receipts  for  four  previous 
record-breaking  runs,  he  announced  that 
"The  Thunderbolt"  had  exceeded  one  of 
them  by  $3,360.97;  the,  second  by  $2,576.88; 
the  third  by  $3,226.66,  and  the  fourth  by 
$L27L766. 

In  the  fifty-third  week  of  its  existence, 
the  Riviera  Theatre,  the  big  northside  first 
run  house  in  Chicago,  owned  by  Balabah 
&  Katz,  played  to  the  highest  total  of  paid 
admissions  in  its  history  with  "The 
Thunderbolt,",  it  is  said. 


Canyon  Gets  Farnum  Reels  Ready 
for  Distribution 

Jack  Weinberg,  president  of  the  Can- 
\on  Pictures  Corporation,  presenting 
Franklyn  Farnum  in  two-reel  Western  sub- 
jects, in  speaking  of  the  new  releases  this 
v.-eek,  said : 

"  I  am  firmly  convinced  that  the  two- 
reel  Western  picture  classics  produced  by 
our  Company  will  fill  a  long  felt  want,  as 
the  public  is  eager  at  all  times  to  see  true 
stories  of  the  West,  if  they  are  produced 
in  real  Western  atmosphere  and  portrayed 
b\-  a  competent  cast  of  players. 

"  The  Canyon  Pictures  Corporation  has 
first  secured  stories  from  such  eminent 
authors  as  B.  M.  Bowers,  Bertram  Sin- 
clair, Frederick  Chapin,  and  William  E. 
Wing. 


"The  Thunderbolt"  Hits  Hard 


Samuel  Golilwyii  with  Editorial  dci)artiiicnt  staft  at  Goldwyn  studios,  Culver  City,  California 

'  'Broken  Blossoms' '  Scores  High 


On  New  York  Showing  Fills  Strand 
to  Capacity  for  Week ;  Fine 
Reports  in  Other  Cities 

DW.  GRIFFITHS  "Broken  Blos- 
•  soms,"  opened  at  the  Strand  The- 
atre, New  York,  on  Sunday,  October  19th, 
to  the  biggest  day's  Inisincss  in  the  history 
of  the  house. 

Early  Monday  morning,  Mr.  Mark  of  the 
Strand  Company  called  at  the  office  of  Mr. 
Abrams  to  extend  ,  his  congratulations  to 
United  Artists  Corporation  for  having 
brought'  Griffith's  masterpiece  to  the  thea- 
tres of  the  country.  Mr.  Mark  told  Mr. 
Abrams  that  the  business  done  on  Sunday 
was  the  biggest  single  daj  's  business  in  the 
history  of  the  theatre  and  that  the  police 
reserves  had  been  called  out  to.  handle  the 
crowds  that  stormed  the  doors  for  admis- 
sion. Both  Mr.  Mark  and  Mr.  Walter 
Hays  told  Mr.  Abrams  that  they  confi- 
dently expected  to  break  all  records  for 
a  week's  business  with  "  Broken  Blos- 
soms." 

E.  C.  Bostick,  Manager  of  the  Merrill 
Theatre,  Aiilwaukce,  who  has  put  such  a 
lemarkablc  advance  exploilation  campaign 
ahead  of  "  Broken  Blossoms,"  wired  Mr. 
Abrams  as  follows,  under  date  of  October 
19th  :    "  D.  W.  Griffith's  '  Broken  Blossoms' 


Wide  Scope  Of 

Pioneer  Attractions  are  now  Being 
Exhibited  in  Four-Fifths  of 
.Vmerican  Territory 
'T^HE  Pioneer  announces  that  the  full 
-•-      line  of  Pioneer  Attractions  are  now 
working  in  over  four-fifths  of  the  Amer- 
ican territory.    This  showing,  in  the  face 
of  competition  is,  it  is  claimed,  the  result 
of  a  carefulli'  laid  constructive  program 
to  build  up  a  distributing  organization,  not 
on  the  mushroom  process,  but  on  a  thor- 
ou.ghly  conservative  business  basis. 

In  the  territories  where  the  Pioneer  did 
not  associate  itself  with  the  best  existing 
exchange  organizations,  offices  of  its  own 
have  been  opened  up.  This  applies  to 
New  York,  Cleveland,  Detroit  and  Buffalo. 
M.  H.  Hoffman,  general  manager  of  the 


did  the  biggest  business  ever  experienced 
in  the  history-  of  the  Merrill  Theatre  here 
to-da\-.  Blocked  street  car  tracks  from 
noon  on.  Milwaukee  press,  city  officials 
and  patrons  pronounce  it  Griffith's  best 
production.  Ejigagcment  is  all  that  I 
anticipated  and  more." 

From  Washington,  D.  C,  came  a  wire 
stating  that  "  Broken  Blossoms "  opened 
lo  capacity  at  both  the  Palace  and  Columbia 
Theatres.  Crowds  were  turned  away 
afternoon  and  evening  and  the  records 
were  l)roken  in  both  houses. 

J.  J.  Parker  of  the  Rialto  Theatre,  Port- 
land, Oregon,  wired  that  he  opened  Satur- 
day, October  18th,  with  "  Broken  Blos- 
soms "  and  shattered  all  previous  records 
for  day's  business,  and  called  "  Broken 
Blossoms  ''  the  most  wonderful  picture  ever 
produced. 

H.  T.  Moore,  of  the  Rialto  Theatre, 
Tacoma,  Washington,  wired  :  "  '  Broken 
Blossoms'  opened  Sunday  to  more  business 
than  any  pictin-e  ever  played  to  in  Tacoma. 
This  production  wonderful  beyond  de- 
scription." 

It  seems  certain  that  every  prediction 
made  for  the  phenomenal  success  of 
"  Broken  Blossoms "  will  be  more  than 
justified  when  the  fidl  story  is  told. 


Pioneer  Control 

Pioneer,  stated  that  exchanges  in  every 
filir.  center  of  the  coimtry  have  been  pro- 
jected for  a  long  time  past,  and  as  soon  as 
conditions  warrant,  thej-  will  be  opened. 

Another  feature  of  the  Pioneer  oper- 
tions  is  the  formation  of  a  grotip  of  co- 
operati\  e  producing  organizations,  which 
will  be  under  the  general  direction  of  the 
Pioneer  General  Staff.  The  Grace  Davison 
interests  were  the  first  to  align  themselves, 
while  the  Physical  Culture  Photoplays, 
Inc.,  w'ere  the  second  on  the  list  in  the 
group.  M.  H.  Hoffman  expects  to  an- 
nounce in  the  near  future  other  com- 
panies which  will  produce  and  distribute 
under  the  Pioneer  banner. 


.\nnouncenient  is  made  by  Goldwyn  Pictures 
Corporation  that  the  ne.xt  Tom  lloore  produc- 
tion, "  Toby's  Bow,"  will  be  completed  soon. 


Motion  Picture  N  ew  m 

Tom  Moore  Will  Give  Pre-ReleasB 
Show  of  "  Soldiers  of  Fortune  "  I 

As  a  result  of  a  special  trip  to  XcaI 
York  this  week,  Tom  Moore,  the  Washing  ■ 
ton,  D.  C.  exhibitor,  has  arranged  witlB 
President  Arthur  S.  Kane  of  Realart  Pic  !l 
lures  Corporation  for  pre-release  showing 
of  the  first  Realart  Picture — "Soldiers  o  ^ 
Fortune,"  an  Allan  Dwaii  production,  bascc 
upon  Richard  Harding  Davis's  novel.  Mr 
M(Jore  will  show  "  Soldiers  of  Fortune  "  a 
the  Garden  Theatre  for  an  indefinite  run 
beginning  Sundays,  October  26th. 

\\  illiam  H.  Rippard,  Rcalart's  Washing- 
ton manager,  accompanied  Mr.  Moore  te 
New  York  and  assisted  him  in  concluding 
arrangements  for  immediate  showing  oi 
ihe  picture.  Mr.  Moore  has  promised  ex- 
ploitation which  will  surpass  anything  e \  er 
done  in  Washington  in  behalf  of  m'-  :oii 
pictures,  and  while  in  New  York  compb  cd 
arrangements  for  an  extensive  campaigi!. 


Van  Loan,  Picture  Author,  Will 
Write  Feature  for  Tom  Mix 

W  infield  R.  Shcehan,  general  manager 
of  the  Fox  Film  Corporation  reports  the 
effecting  of  a  contract  between  H.  H. 
Van  Loan,  photoplay  author  and  Mr.  Shee- 
han  acting  for  the  Fox  Film. 

In  securing  its  new  five-year  contract 
with  the  cowboy  star,  Tox  Mix,  the  Ff>x 
organization  also  decided  to  acquire  the 
best  vehicles  available  for  his  use  during 
the  coming  year,  and  the  signing  of  the 
contract  with  Mr.  Van  Loan  is  the  first 
step  toward  _the  equipment  of  the  western 
lead  with  new  material  for  pictures. 

The  important  points  of  the  contract  are 
the  specific  agreement  on  the  part  of  Mr. 
Van  Loan  to  write  for  Mr.  Mix  and  de- 
liver within  the  ne.xt  twelve  months  six  big 
special  productions  of  an  original  nature, 
such  as  have  characterized  the  many  suc- 
cessful plays  of  this  versatile  writer. 

Exhibitor  Signs  Up  Robertson-Cole 
Program 

The  policy  of  Robertson-Cole  to  furnish 
an  output  for  the  needs  of  an  exhibitor 
desiring  a  complete  program  has  met  the 
approval  of  an  exhibitor  in  the  Dakotas, 
as  the  following  telegram  will  demonstrate. 

Writing  the  exchange  manager  in  Den- 
\CT,  H.  Deethick  of  the  Auditorium  de- 
clares himself  as  follows: 

"  W'hen  I  opened  mj-  house  I  decided  to 
give  each  exchange  an  opportunitj-  to  let 
my  patrons  decide  what  service  I  could 
afforel  to  sign  up  with.  The  stars  that  you 
are  sending  are  causing  my  patrons  to 
ask  for  Robertson-Cole  program.  I  shall 
be  glad  to  contract  perir.anently  with  your 
organization." 

Express  Embargo  Broken  by  Plane 
Carrying  Metro  Film 
A  race  from  New  York  City  to  Albany 
between  an  airplane  carrying  a  print  of 
the  Screen  Classics,  Inc.  production,  "  Fair 
and  Warmer,"  starring  May  Allison,  and 
the  Twentieth  Century  Limited,  in  which 
the  former  won,  was  one  of  the  few  spec- 
tacular features  of  the  recent  express  em- 
bargo as  it  affected  the  Metro  distributing 
organization. 


\'  n  V  c  >nh  e  r  S  ,  I  9  I  Q 


3453 


Special  Service  Section  on 

Pauline  Stark  in  "The  Broken  Butterfly" 


GENERAL     SUMMARY     OF  THE 
FILM 

THERE   is    a    certain    pattern    in  the 
category    of    dramatic  conceptions 
ih  is  a  favorite  one  with  authors.  In 
r  use  of  it  they  are  always  sure  of 
onage  because  of  the  humanities  con- 
veyed.    We    are    speaking   of  blighted 
romance  as  it  is  founded  upon  the  scheme 
oi  loving  unwisely  and  too  well.     It  is 
this  premise  that  Maurice  Tourneur's 
production,    "  The    Broken    Butterfly,"  is 
onstructcd. 

Sympathy  is  one  of  the  strongest  forces 
in  the  human  family  and  it  is  always  ex- 
tended to  the  downtrodden,  the  oppressed, 
or  the  unfortunate.  It  is  easy' to  sym- 
pathize with  a  girl  who  has  been  brought 
up  in  ignorance  of  the  world  —  who  has 
not  the  slightest  conception  of  the  form 
that  love  often  takes. 

The  average  spectator — and  that  means 
every  other  man  and  woman  in  your  audi- 
ence —  will  pity  her  and  struggle  with  her 
and  be  in  entire  concord  with  her  expres- 
sion. Particularly  will  the  sympathy  be 
acute  if  the  character  is  presented  as  not 
only  unfortunate  in  love  but  oppressed  as 
well.  The  result  is  the  audience  will  react 
to  this  feature.  It  could  not  do  otherwi.se 
and  remain  human.  Therefore  it  is  off 
to  an  excellent  start  because  of  its  tender 
keynote. 

//  may  best  be  described  as  a  heart  in- 
terest story  —  a  story  of  tremendous 
pathos.  Vet  you  cannot  call  it  a  great 
dramatic  subject  because  of  its  absence  of 
strong  situation  and  climax.  It  is  just  a 
tale  of  blighted  love  —  a  familiar  pattern 
to   be   sure — \et   there   is  a  humanness 


AT  A  GLANCE 

Story  —  Drama  with  blighted  romance  as 
piece  de  resistance.    Pathos  a  strong  factor. 

Star — Pauline  Starke  credited  with  the 
lead.    Shares  honor  with  Lew  Cody. 

Support  —  Includes  May  Alden  and 
others. 

Author  —  Penelope  Knapp. 
Director  —  Maurice  Tourneur. 
Locale  —  a  Can?da  forest. 
Length  —  Six  reels. 


about  the  old  story  and  the  lovable  char- 
acter painted  therein  that  zcill  be  noticed 
by  the  observer  zvho  looks  beneath  the 
surface.  There  is  no  love  interest  in  the 
general  acceptance  of  the  phrase.  It  is  a 
thing  apart  —  a  thing  locked  up  in  the 
hearts  of  the  lovers. 

As  may  be  imagined  from  the  title  the 
feature  is  a  study  in  tears  and  it  contains 
not  a  quota  of  action  and  suspense.  You 
have  a  child  of  nature,  who  despite  the 
oppression  of  her  environment,  succeeds  in 
maintaining  her  happy  philosophy  of  life. 
Love  comes  to  her  of  course.  She  will 
not  be  denied.  Hers  is  a  nature  too  warm, 
too  bountiful.  It  comes,  however,  as  a 
tragedy.  Your  audience  n'ill  be  interested 
in  the  youth  for  he  is  not  painted  as  a 
despoiler,  but  as  a  dreamer  like  the  girl. 
His  passion  overrules  his  judgment.  The 
inevitable  follozvs. 

The  picture  takes  a  curious  turn  for  the 
concluding  reels  depict  the  youth  married 
to  the  child's  sister  after  her  supposed 
suicide.  He  has  worshipped  her  memory 
with  anguish  of  heart  and  soul.  So  he 
returns  on  his  honevmoon  to  the  shrine  of 


his  first  love  where  he  finds  the  girl  dying 
of  a  broken  heart. 

Pauline  Starke  is  the  heroine  -of  the 
story,  and  the  fact  that  she  has  been  absent 
from  the  screen  of  late  should  attract  a 
large  patronage.  Those  who  remember  her 
will  want  to  see  her  and  those  who  are  not 
acquainted  SHOULD  see  her.  We  would 
bill  her  strongly  because  she  is  one  of  the 
most  vital  personalities  on  the  screen.  Her 
performance  will  not  be  forgotten.  Lew 
Cody?  His  work  is  familiar  to  ihe  steady 
patron.  So  feature  him,  but  below  Miss 
Starke.    The  picture  is  in  six  reels. 

Here  is  what  we  would  do  with  it:  Ad- 
vertise it  as  a  Maurice  Tourneur  produc- 
tion with  Pauline  Starke.  Advertise  it  as  a 
stor>-  of  misguided  love  —  a  story  of  tre- 
mendous pathos  —  a  story  of  simple  faith 
and  devotion.  Advertise  it  as  a  feature 
which  carries  some  of  the  most  beautiful 
and  expressive  titles  that  ever  adorned  a 
photoplay.  "  The  Broken  Butterfly "  was 
adapted  from  a  story  by  Penelope  Knapp. 

SYNOPSIS  OF  THE  STORY 

SHE  is  a  child  of  nature,  is  Marcene 
Elliot.  Some  would  call  her  a  dream- 
child,  so  fanciful  is  her  world.  A  forlorn 
little  creature  who  somehow  manages  to 
smile  through  the  oppression  of  a  tyran- 
nical guardian.  Up  in  a  Canadian  forest 
she  creates  her  fancies.  Being  alone  with 
nature  encourages  her  imagination  and  she 
instinctively  feels  that  her  Fairy  Prince 
will  gallop  into  view  some  day.  Marcene 
is  transported  when  he  appears  for  he  is 
a  poet  much  like  herself.  So  they  have  a 
perfect  communion  of  expression  —  an  ex- 
pression which  ripens  into  love.    .And  she, 


Lew  Cody,  Pauline  Stark  are  featured  in  "  The  Broken  Butterfly  ".    Two  scenes  near  the  end  of  the  film 


3454        (Special  Service) 


Motion  Picture  News 


the  little  innocent  waif  loves  unwisely  and 
too  well. 

Darrell  Thorne  had  not  meant'  any 
wrong  —  his  judgment  was  merely  over- 
ruled by  the  floods  of  passion.  Then  one 
day  when  he  is  able  to  return  he  discovers 
that  his  dream-child  is  a  suicide.  She  had 
waited,  but  in  vain.  The  sanctity  of  her 
heart,  of  her  pure  love  was  violated. 

The  sorrow-stricken  youth  travels  up 
and  down  the  world  in  an  effort  to  assuage 
his  grief.  He  can't  forget.  He  doesn't 
want  to  forget.  But  time  eventually  heals 
the  wound  and  he  marries  her  sister  who 
has  forgiven  him  because  of  his  manly 
attitude. 

Together  they  return  to  the  shrine  of 
his  first  love  where  he  discovers  that  the 
girl  is  not  dead,  but  dying  of  a  broken 
heart.  And  so  the  old  love  sweeps  over 
him.  Will  his  wife  sacrifice  herself  and 
go  away  so  he  can  right  the  injury?  She 
consents.  But  she  doesn't  stray  far  from 
the  immediate  vicinity.  The  poor,  little 
creature  of  misfortune  is  immensely  happy 
in  her  new  found  love,  but  it  is  too  great 
a  shock  and  she  dies.  Darrell,  now  firmly 
convinced  that  he  has  righted  his  wrong 
in  the  eye  of  God,  takes  his  wife  in  his 
arms. 

It  was  destined  that  Marccne  would  be 
a  child  of  sorrow.  She  was  of  another 
world  —  a  world  where  all  is  beautiful. 
Why  one  day  this  wisp  of  a  girl  went  to 
a  gypsy  camp  and  the  fortune  teller  told 
her  that  she  would  love  but  die,  as  a 
mother.  So  she  gave  up  her  heart  and 
her  body. 

L:ke  the  butterfly  that  struggles  helplessly 
in  the  spider's  web,  so  she  was  caught  in 
the  web  of  tangled  love  threads.  There 
was  no  escape.  It  was  WRITTEN  that 
she  should  die.  Her  memory  was  a  symbol 
of  undying  faith  and  devotion  —  a  symbol 
of  generous  love  —  a  symbol  of  trusting 
girlhood. 

COMPARISONS  AND  OPINIONS 

IN   comparing  this    feature   with  some- 
thing previously  produced  is  like  com- 
paring   the    fleecy    clouds    that    sail  the 


heavens  today  with  those  that  sailed  by  in 
a  thousand  yesterdays.  It  has  been  done 
time  and  time  again  and  will  continue  to 
be  done  in  the  future.  Why?  Because 
it  is  in  the  line  of  least  resistance.  This 
is  not  to  say  that  the  author  is  not  inspired 
but  that  the  theme  is  one  of  the  most 
natural  ideas  in  existence. 

The  story  of  the  girl  who  loves  unwisely 
and  too  well  is  old  in  fiction.  .And  it  is 
old  on  the  screen.  So  you  cannot  very  well 
compare  it  with  things  that  have  gone  be- 
fore. Sometimes  it  takes  the  form  of  the 
eternal  triangle  which  of  course  gives  it 
more  dramatic  action.  Here  it  takes  a 
simple  course.  Nothing  is  presented  but 
a  love  affair  between  two  passionate  friends. 
And  so  it  is  compelled  to  rely  upon  its 
elements  of  heart  interest  and  pathos  and 
sympathy  for  its  sustaining  points. 

What  are  its  pleasing  qualifications? 
This  will  depend  mostly  on  the  attitude  of 
you}-  audience.  It  has  been  proven  that 
the  average  human  being  is  partial  to  a 
saddened  romance.  This  should  p'ease  them 
because  the  heroine  is  held  up  to  view  as 
particularly  unfortunate  not  only  in  her 
blighted  love  but  in  the  oppression  of  her 
environment.  There  may  be  those  who  wiV 
not  find  the  concluding  reels  in  entir^  har- 
mony with  the  theme,  but  they  will  be  in 
the  viinority.  Why?  Because  the  theme 
K'i'l  have  gotten  into  their  minds  regardless 
of  any  stray  development. 

They  are  sure  to  appreciate  the  colorfu' 
word  pictures.  Indeed  the  titles  do  a  great 
deal  toward  bringing  out  the  poetry  of  the 
story.  They  are  human;  they  are  descrip- 
tive; they  are  wonderfully  appropriate.  If 
is  our  opinion  that  the  average  patron  iviV 
accept  this  picture  not  so  much  for  its 
story  quality  but  for  its  characterisation 
and  the  elements  that  it  generates. 

Pauline  Starke  is  convincing  in  her  work- 
as  the  heroine.  She  brings  to  the  role  a 
fragrant,  will-of-the-wisp  personality  that 
is  in  perfect  harnlony.  You  almost  catch 
the  broken  sobs,  the  anguish  of  her  sorrow. 
Lew  Cody,  as  you  may  know,  is  usually 
identified  with  just  such  roles  as  he  has 
here  though  he  has  never  been  called  upon 


to  express  emotion  to  the  extent  which  this 
picture  demands.  He  is  adequate  though 
he  misses  fire  occasionally. 

ADVERTISING  ANGLES 

THE  real  outstanding  angle  in  adver- 
tising this  picture  rests  in  the  name  of 
Maurice  Tourneur  and  what  it  stands  for 
on  the  screen.  Surely  his  responsibility  for 
such  a  masterly  work  as  "  The  Blue  Bird" 
shou'd  mean  something  to  the  pic'uregoer. 
And  he  is  quite  in  a  class  by  himself  as  a 
producer  of  melodrama.  So  it  would  be 
advisable  to  concentrate  mostly  upon  hit 
name.    You  might  announce  that  "Another 

Tourner  Picture  is  Coming  to  the   

 .  Be  sure  and  see  it."  Then  men- 
tion what  he  has  produced  in  the  past. 
The  patrons  will  remember  them  and  look 
forward  to  seeing  his  newest  production. 

Another  angle  not  quite  so  prominent  is 
to  emphasize  the  talents  of  Pauline  Starke. 

NEWSPAPER  DISPLAY  ADVICE 

IT  would  be  well  to  give  Pauline  Starku 
all  the  publicity  possible,  bringing  out 
that  she  is  one  of  the  screen's  best  dis- 
coveries. Mention  that  she  formally  sup- 
ported W'illiam  S.  Hart  and  other  famou'^ 
stars  and  that  she  has  been  a  star  herself 
for  a  number  of  months.  And  of  course 
there  is  the  name  of  Maurice  Tourneur 
for  a  paragraph  or  two. 

For  catch  lines  we  would  suggest  some- 
thing like  these  : 

"She  zcas  a  child  of  the  woods  and  into 
her  world  of  fancies  came  the  man  of  her 
heart.  And  she  gave  him  a  beautiful  love. 
What  happened?" 

"  I  know  he  zcill  come  back  because  I 
love  hiri  so,"  she  said  as  she  watched  her 
reflection  in  the  pool.  He  didn't  forget, 
but  he  zvas  too  late.  See  "  The  Broken 
Butterfly." 

"Poor,  little  broken  butterfly  —  he  had 
left  her  to  cry  her  heart  out  for  unrequited 
love.  When  he  came  back  her  newfound 
happiness  ivas  too  great  a  shock." 


November  8 ,  1919 


3435 


Big  Booking  Increase  Reported 


Robertson-Cole  System  of  Exchanges 
Records  Big  Business  Increase 
During  Initial  Week 

THE  reception  ot  the  Robcrtsoii-Colc 
Exchange  system  by  exhibitors 
throughout  the  country  is  a  source  of 
pleasure  and  gratification  to  A.  S.  Kirk- 
patrick,  the  vice-president  and  ;icneral  man- 
ager of  the  Robertson-Cole  Distributing 
Corporation.  Mr.  Kirkpatrick,  who  com- 
pletely organizetl  the  twenty-six  branch 
offices  with  executive,  sales  and  clerical 
staffs,  was  rewarded  by  an  immediate 
jump  in  Roliertson-Colc  bookings  through- 
out the  country. 

"  I  knew  we  could  look  for  big  increases 
in  bookings  in  a  short  time  but  I  did  not 
really  expect  the  first  week  of  the  new 
system  would  show  the  immediate  and 
large  increase  that  it  did,"  Mr.  Kirkpatrick 
said  in  discussing  the  matter.  "  We  have, 
of  course,  been  putting  an  extraordinary 
number  of  high-class  productions  on  the 
market  and  in  the  past  few  weeks  we  have 
been  fortunate  enough  to  secure  some  of 
the  really  great  productions  on  the  market 
and  this  probably  accounts  for  the  enor- 
mous demand  for  our  films  at  this  time. 

"  The  one  thing  we  are  convinced  about 
10-day  is  that  inider  present  conditions  the 
most  expensive  pictures  to  make  are  really 
the  least  expensive  in  the  end.  The  de- 
mand of  the  exhibitor,  which  is  a  reflec- 
tion of  the  public  demand,  is  for  pictures 
of  the  highest  standard  of  excellence.  Al- 
though the  public  is  turning  to  the  motion 
picture  in  millions,  the  competition  is  keen 
and  the  man  with  the  liest  pictures  in  any 
community  is  the  man  who  is  going  to 
make  the  money. 

"  The  producer  who  does  not  make  good 
pictures  consistently  is  doomed,  according 
to  present-day  demands.  The  exhibitors 
are  tired  of  having  poor  ones  sandwiched 
in  here  and  there.  They  are  not  merely 
filling  open  dates  in  these  days,  but  are 
carefully  selecting  pictures.  Our  policy  of 
eliminating  the  poor  ones,  of  letting  them 
die  before  they  reach  the  public  to  be  con- 


demned, is  in  rccognizalion  of  this  stand 
of  the  exhibitors  and  the  public. 

"  The  producing  units  working  under  the 
Robertson-Cole  bainitr  are  all  alive  to  this 
condition  antl  they  arc  back  of  the  slogan, 
'  Nothing  But  The  Best  For  Robertson- 
Cole  Exhibitors.'  That  llioiighi  dominates 
everyone  from  the  script  editors  to  iht 
man  in  the  laboratory. 

"  The  fact  that  our  earnest  efforts  \\\ 
this  direction  arc  being  appreciated  is  in- 
dicated by  the  stead)'  increase  in  bookings 
and  in  the  many  congratulatory  messages 
we  have  received  from  all  over  the  coun- 
try on  the  opening  of  our  own  exchanges. 
They  tell  us  that  when  they  are  buying 
from  Robertson-Cole  representatives,  from 
.representatives  who  are  selling  nothing  but 
Robertson-Cole  productions,  thej-  are  sure 
they  arc  getting  the  pictures  they  want. 

"Another  reason  why  we  feel  that  the 
quality  of  the  motion  pictures  of  todaj'  must 
be  of  an  exceptional  standard  of  excel- 
lence is  the  manner  in  which  exhibitors 
are  presenting  pictures.  Exhibitors  have 
made  such  strides  in  the  presentation  of 
their  plays  that  they  have  become,  as  Mr. 
Griffith  says,  co-artists  with  the  directors 
and  actors.  Under  such  conditions  a  pic- 
ture must  measure  up  to  the  quality  of  its 
presentation. 

"  To  use  such  artistry  as  is  used  today 
in  putting  oh  an  ordinary  or  poor  picture 
can  only  result  in  m.aking  the  picture  look 
cheap  by  comparison.  The  picture  must 
match  the  manner  of  its  presentation '  and 
in  good  houses  this  means  that  the  picture 
must  be  mighty  good  indeed.  This  fact 
is  never  lost  sight  of  in  the  Robertson- 
Cole  Organization. 

"I  am  happy  at  this  time  to  be  able  to 
extend  to  exhibitors  generally  the  thanks 
of  the  Robertson-Cole  Distributing  Corpo- 
ration for  their  co-operation  in  this  new 
endeavor  and  to  assure  them  that  we  want 
that  co-operation  continued.  As  I  stated 
with  the  opening  of  the  exchanges  we 
want  our  exhibitor  clientele  in  on  the 
basis  of  business  partners.  We  want  their 
ad\ice  and  their  suggestions." 


November  Releases  By  World 


Smithsonian-Universal  Afiican  Ex- 
pedition Going  Well 

In  a  letter  dated  .\ugust  30th  and  ad- 
dressed to  Frtsident  Carl  Laemmlc  of  the 
Universal,  Dr.  J.  K.  Armstrong,  business 
manager  of  the  Smithsonian  lustitute-l'ni- 
versal.  informs  of  the  safe  arrival  of  the 
motion-picture  expedition  in  .\frica.  Wil- 
liam Stowell  and  Pliny  Home  arc  re- 
ported to  be  on  the  west  coast,  filming  a 
large  whaling-station  and  also  the  I'cnguin 
Islands  close  by. 

The  letter  describes  the  red  tape  in- 
volved in  moving  the  forces  about,  to  be 
very  burdensome.  "  Permits  must  be  ob- 
tained for  every  mo\e  we  make,  and  one 
must  forsooth  sec  about  a  dozen  officials 
before  the  necessary  permission  can  be 
obtained."  The  poor  mail  service  is  also 
the  subject  of  complaint. 

The  epistle,  however,  says  that  everyone 
is  "  extremely  anxious  to  get  out  into  the 
wild  country  and  have  some  out-of-the- 
ordinary  adventures."  The  country,  too, 
is  described  as  being  highly  interesting, 
and  promise  is  held  out  of  bringing  back 
some  unusual  scenes  and  the  pictures  of 
some  unique  incidents  experienced  en 
route.  The  first  principal  stop  is  reported 
to  be  Durban,  after  which  the  party  will 
journey  by  easy  stages  to  Kimberly  and 
thence  strike  out  northward  into  the  in- 
terior. 


Cleveland  and  Detroit  are  Added 
to  List  of  Pioneer  Exchanges 
Cleveland  and  Detroit  now  take  their 
place  on  the  roster  of  Pioneer  Exchanges, 
and  within  a  few  days  will  be  fully 
equipped  both  as  to  appointment  and  film 
attractions.  The  Cleveland  office,  which 
is  located  at  812  Prospect  Avenue,  in  the 
heart  of  the  city,  will  be  managed  by 
J.  J.  Mooney.  The  Detroit  office  is  lo- 
cated at  53  Elizabeth  Street,  and  will  be 
managed  by  A.  W.  Blankmeyer. 

The  two  new  exchanges  have  already 
I  received  their  supply  of  prints  including 
[  Grace    Davison    and    Conway    Tearle  in 
i  "Atonement " ;     Henry    B.    Walthall  in 
"  The  Boomerang  "  and  "  The  Long  Arm 
of  Mannister " ;  "  The  Sins  of  the  Chil- 
dren,"   with    Stuart    Holmes    and  Alma 
'  Hanlon  ;  "  The  Girl  From  Nowhere,"  with 
'  Cleo  Madison  and  Wilfred  Lucas;  "  Sus- 
I  picion,"  with   Grace  Davison ;   the  initial 
I  release  of  Facts  and  Follies  series ;  and 
i  Wanda  Hawley  in  "  Virtuous  Sinners." 


Smaller  Showmen  Give  Heavy  Ex- 
ploitation to  "  Sahara  " 

Bookings  of  J.  Parker  Read,  Jr.'s 
'  Louise  Glaum  production,  "  Sahara,"  by  the 
'  nation's  biggest  exhibitors  continue  un- 
abated. One  of  the  remarkable  features 
in  connection  with  the  success  of  this 
popular  W.  W.  Hodkinson  release  is  that 
powerful  exhibitor  exploitation  on  it  is 
not  confined  to  the  big  first  nm  houses  of 
America.  Reports  from  Hodkinson  mana- 
gers reveal  that  many  second  and  third  run 
theatres  in  the  larger  cities  are  not  depend- 
ing on  the  prestige  gained  for  "Sahara " 
at  the  big  downtown  houses  but  are  carry- 
ing out  exploitation  drives  on  "  their  own 
hook "  and  profiting  heavily  thereby. 


The  Program  of  World  Pictures  for 
Month  of  Xovember  will  Include 
Four  Novel  Photoplays 

FOUR  photoplays  starring  Evelyn 
Greeley,  June  Elvidge,  House  Peters 
and  Jackie  Saunders,  are  listed  on  the 
program  of  World  pictures  for  the  month 
of  Xovember.  The  first  release  dated 
Xovember  3  is  titled  "  Me  and  Captain 
Kidd  "  and  the  star  is  Miss  Evelyn  Greeley. 
The  scenic  backgrounds  of  this  picture  are 
said  to  be  remarkable,  the  entire  Atlantic 
coast  line  having  been  scoured  for  appro- 
priate locations.  The  direction  was  handled 
by  Oscar  .Apfel.  .'\mong  those  supporting 
Miss  Greeley  arc  Raymond  MacKce,  Logan 
Paul,  Arthur  Donaldson.  Charles  Mackay, 
Sidney  Dudley,  Pauline  Dempsey,  \\'arren 
Cook,  Bett}^  Hutchinson,  William  Brooke 
and  others. 

The  second  release  dated  Xovember  10 


is  "  The  Poison  Pen."  Mr.  August  directed 
"  The  Poison  Pen,"  and  June  Elvidge  with 
Earl  Metcalfe  play  the  leading  roles.  The 
supporting  cast  includes  Joseph  Smiley, 
Marion  Barney,  Marguerite  Gale,  Jeanne 
Loew,  George  Bunny,  Irving  Brooks,  J. 
Arthur  Young,  Henry  West,  Charles 
Mackay  and  John  Sainpolis. 

The  succeeding  release  listed  for  issue 
on  November  17,  is  a  picturization  of  Sir 
Gilbert  Parker's  novel,  "  You  Never  Know 
Your  Luck."  House  Peters  plays  the  lead- 
ing role  and  the  direction  was  handled  by 
Frank  Powell. 

"  Dad's  Girl "  starring  Jackie  Saunders 
is  listed  for  release  on  November  24.  The 
work  of  production  was  handled  by  David 
G.  Fisher.  "  Dad's  Girl "  is  derived  from 
the  well  known  stage  play  of  E.  H. 
Schwartz.  The  supporting  cast  is  said  to 
be  a  good  one. 


3456 


Motion  Picture  News 


Exceptional  Booking  on  Lloyds 


Pathe  Comedian's  Two  Reelers  go 
Into   Rialto   and   Strand,  New 
York  and  Other  Big  Houses 

SUPPORTING  its  contentions  that  the 
foremost  motion  picture  theatres  would 
lead  in  the  showing  of  the  new  Harold 
Lloyd  $100,000  two  reel  comedies,  Pathe 
announces  that  the  first  six  of  the  series 
have  been  booked  by  the  Rialto  and  Strand 
theatres  in  New  York,  day  and  date;  the 
Strand  Theatre  in  Brooklyn,  and  the  Circle 
Theatre,  Indianapolis. 

. "  Bumping  Into  Broadway,"  first  of  the 
series,  will  be  released  on  November  2nd, 
and  played  simultaneously  on  Broadway 
by  the  Rialto  and  Strand  theatres.  Jack 
Eaton,  managing  director  of  the  Strand, 
after  viewing  "  Bumping  into  Broadway," 
"  Captain  Kidd's  Kids  "  and  "  His  Royal 
Slyness,"  wrote  the  following  letter  to  the 
Pathe  Home  Office. 

"I  am  very  much  interested  in  the  new 
two  reel  Harold  Lloyd  comedies,  the  first 
one  of  whicli  wc  are  to  run  the  week  of 
November  2nd. 

"  rhe.''e  is  nc  question  but  that  Harold 
Lloyd  will  make  good  in  two  reel  comedies 
equally  as  well  as  he  has  in  the  single 
reelers ;  in  fact  it  should  be  a  two  to  one 
bet." 

S.  Barrett  McCormic,  the  shrewd  direc- 
tor of  the  Circle  theatre,  in  fndianapolis, 
was  so  pleased  with  the  new  Lloyd  attrac- 
tions, that  soon  after  booking  the  series, 
he  sent  the  following  wire  to  Fred  C. 
Quimbj^  director  of  Exchanges  of  Pathe. 

"  Have  just  contracted  for  the  series  of 
special  two-reel  Lloyd  comedies  and  will 
take  pride  in  including  them  in  the  Circle's 


Dustin  Farnum's  Next  Feature  "  Cor- 
sican  Brothers  "  Will  Also  Have 
Wide  Exploitation 

WITH  the  production  of  the  "  Corsican 
Brothers,"  a  spectacular  feature 
starring  Dustin  Farnum,  nearing  comple- 
tion at  the  Gasnier  studios  at  Glendale, 
Calif.,  United  Picture  Theatres  of  America, 
Inc.,  makes  its  debut  as  the  exploiter  of 
pictures  of  the  type  which,  because  of  their 
costliness  and  sumptuousness  in  staging, 
their  perfection  in  detail,  and  their  employ- 
ment of  thousands  of  persons  in  their  en- 
semble scenes,  stand  high  in  the  field  of 
super-pictures. 

In  the  launching  of  this  feature,  a  pub- 
licity campaign  in  keeping  with  the  mag- 
nitude of  the  spectacle  itself  is  being 
planned.  The  work  of  exploitation  is 
simplified  by  the  popularity  and  wide  re- 
nown of  its  subject.  The  Dumas  book 
from  which  the  story  was  taken  is  one  of 
the  most  widely  read  of  the  many  brilliant 
romances  that  came  from  the  author  of 
"  Monte  Cristo  "  and  "  The  Three  Guards- 
men." But  the  story  has  been  even  more 
vividly  impressed  upon  the  minds  of  the 
public  by  the  multiplicity  of  successful 
stage  versions  that  have  been  made  from  it. 
The  book  was  first  dramatized  for  the 
American  stage  sixty-seven  j-ears  ago,  since 
which  time  no  less  than  forty-four  distinct 


program  each  week.  They  mark  a  new 
standard  in  the  comedy  field,  possessing 
a  tone  that  has  not  been  achieved  hereto- 
fore." 

Many  well  known  literary  personages 
have  given  unqualified  approval  to  the 
new  Llo^'d  multiple  reel  comedies  following 
a  private  showing  of  the  first  three  at  the 
Pathe  Home  Office.  They  were  unanimous 
in  declaring  that  here  was  shown  a  gratify- 
ing development  of  the  comedy  idea,  which 
made  for  cleanness,  wit,  snappiness  of 
action,  with  settings  as  pretentious  as  those 
of  any  big  multiple  reel  special  produc- 
tions. 

Henry  Wilton  Thomas,  well  known  maga- 
zine editor  and  author  of  the  successful 
novels,  "  The  Last  Lady  of  Mulberry  "  and 
"  The  Sword  of  Wealth,"  says  : — "  These 
new  two  reel  Lloyd  comedies,  it  is  no  ex- 
aggeration to  say,  mark  an  epoch  in  the 
development  of  pictures  as  pure  enter- 
tainment. They  are  an  agreeably  surpris- 
ing improvement  on  anything  that  I  have 
seen,  in  their  sprightly  wit,  satire  and  the 
elimination  of  the  rough  slapstick  method, 
which  was,  too  often  in  abominably  bad 
taste." 

Emile  Voute,  journalist,  traveler  and 
novelist,  author  of  the  amazing  novel,  "The 
Passport,"  has  this  to  say : — "  Harold  Lloyd, 
in  the  new  comedies,  is  a  source  of  joy 
and  laughter.  He  has  grown  to  greater 
stature  and  comes  to  us  strong  in  these 
strikingly  original  new  offerings.  Big 
in  laughter,  he  is  a  big  note  now  in  popu- 
lar entertainment. 

Garnet  Warren,  Francis  Arnold  Collins 
and  others  echo  similar  sentiments. 


and  separate  productions  of  it  have  been 
made  at  thirty-five  different  New  York 
plaj'houses.  To  this  day,  travelling  reper- 
toire companies  perform  the  famous  old 
play  weekly  in  all  sections  of  the  countrj-. 
It  is  estimated  that  in  excess  of  twenty 
thousand  performances  of  "  The  Corsican 
Brothers  "  have  been  given  on  the  spoken 
stage  of  America  alone. 

In  assuming  the  dual  role  of  the  twin 
brothers  who  were  born  joined  in  a  manner 
resembling  the  Siamese  twins,  were  cut 
apart  and  lived  their  separate  lives  with  a 
unity  of  thought  and  feeling  that  could 
not  have  existed  had  they  not  been  so 
closely  bound  to  one  another  at  birth. 
Dustin  Farnum  follows  in  the  footsteps  of 
the  favorite  romantic  actors  of  five  gen- 
erations. 


Rural  Comedy  is  Eighteenth  Made 
by  Gale  Henry 

Gale  Henry,  under  the  direction  of  Her- 
man C.  Raymaker,  has  started  work  on 
"  Ham  Ann,"  which  marks  her  18th  fun 
film  as  star  and  head  of  her  own  company. 
"  Ham  Ann "  is  a  rural  comedy  and  was 
written  by  Miss  Henry  and  her  husband, 
Bruno  J.  Becker.  Miss  Henrj-  is  ably  sup- 
ported by  Bill  Franey,  her  new  leading 
man,  Eddie  Baker  and  Hap  H.  Ward. 


Goldwyn  Publicists  to  Aid  Theatre 
Men  on  Sunday  Opening 

For  the  benefit  of  all  motion  picture 
interests,  as  well  as  the  great  public  for 
which  Sunday  is  the  only  day  of  recreation, 
Samuel  Goldwyn  has  decided  to  use  every 
influence  of  his  organization  to  bring  about 
a  successful  conclusion  of  the  fight  for 
Sunday  opening  which  is  being  waged  in 
many  parts  of  the  country. 

Realizing  the  value  of  missionary  work 
carried  on  every  day  of  the  week  by  men 
who  are  constantly  in  touch  with  news- 
paper editors  and  representatives  of  social 
and  religious  organizations  of  all  descrip- 
tions, Mr.  Goldwyn  has  issued  instructions 
that  the  twenty-two  press  and  service 
representatives  in  the  Goldwyn  exchanges 
shall  consider  it  a  part  of  their  duty  to 
advance  arguments  for  Sunday  opening 
wherever  there  is  an  opportunity. 

Goldwyn's  press  and  service  representa- 
tives are  not,  of  course  expected  to  become 
involved  in  local  politics. 


M.  H.  Hoffman  Sees  Independents 
in  the  Ascendent  Everywhere 

M.  H.  Hoffman,  general  manager  of  the 
Pioneer,  upon  his  return  to  New  York 
after  establishing  exchanges  in  Cleveland 
and  Detroit  and  then  making  a  whirlwind 
swing  into  the  middlewest,  voiced  his  opin- 
ion, it  is  said,  in  emphatic  terms  that  the 
independent  producer  and  exchangemen 
are  becoming  the  dominant  factor  in  every 
section  of  the  country  which  he  visited. 

When  asked  to  qualifj'  his  remarks  he 
said,  "  The  reason  is  simple.  In  the  first 
place  the  independent  producer,  because  of 
a  free  hand,  can  produce  pictures  which 
answer  the  public  demand  better  than  the 
machine-made  program  offerings.  The 
other  reason  is  that  the  independent  »ex- 
changercan  meets  his  customers  face  to 
face,  and  because  he  knows  their  individual 
needs,  can  supply  them  -with  pictures  which 
answer  the  demands  of  certain  territories 

"  Sex  "  Reported  as  Startling  Story 
Completed  by  Sullivan 

C.  Gardner  Sullivan  has  just  completed 
what  is  said  to  be  the  most  sensational 
storv'  of  his  career,  "  Sex "  in  which  J. 
Parker  Read,  Jr.,  will  star  Louise  Glaum. 
It  is  believed  that  there  will  be  more 
startling  revelations  in  this  new  story  than 
any  ever  produced  on  the  screen.  Miss 
Glaum  is  ideally  suited  to  the  t>-pe  Mr. 
Sullivan  has  interwoven  in  his  story,  and 
it  is  to  be  filled  with  magnificent  setting 
and  unusual  and  weird  costumes. 


Commuters  Startled  at  Stunt  of 
Supreme  Pictures  Players 

The  pulling  off  of  a  stunt,  in  which  an 
actress  jumped  from  the  front  of  a  ferry- 
boat near  the  Fort  Lee  ferry  while  a  Su- 
preme Pictures  cameraman  ground  away, 
enlivened  the  trip  of  one  of  the  boats  last 
week.  The  episode  was  pulled  off  without 
the  knowledge  or  permission  of  the  cap- 
tain of  the  boat.  Violet  MacMillan  was 
the  one  who  took  the  ducking,  and  J. 
Robert  Pauline,  the  hj-pnotist.  who  will  ap- 
pear in  the  Sidney  Reynolds  serial,  was  the 
rescuing  hero. 


Big  Expenditure  on  United  Film 


2  BIG  SURE-FIRE  CAPACITY  PICTURES 


WITH  TREMENDOUS  ADVERTISING 
OPPORTUNITIES  FOR  LONG  RUNS ! 

^^^^ 


BERT  LYTELL 
.OMBARDIXTD, 

hy  Frederic  and  ^avmLf  'Matton.  g 
iA  iMorosco  ^ecord-^  "Breaker.  I 

giorioLis  (jlrls  — '    Gorgeous  (JoiVns  I 
^ales  of  yiqqies  I  I 

lh£ pLaij  eVerij  uooman  uOiil  'Want  to  see.  | 

iAdapted  hy  June  cMathis,  and 
directed  hij  Jack,  ComjOcuj 


■4 , 


VIOLA  DANA 

PLEASE  "GET 
MARRIED 

Qiie  hilarivus  "BroadiOay  stage  success 
of  OLLVer  iMorosco  hg  James  CuLLeyi  ^ 
(eyOls  (Allen  ^rotOne. 

tAdap^bed  and  directed  in  6  sparkling  acts 
hij  ^inis  ^ox  and  John  €.  Sitce,  res^ecHv>eUj. 


(AiaxzOeU  jiargeK 

^Director  general. 


METRO 

PICTURES  CORPORATION 

JURY  IMPERIAL  PICTURES,  LTD.  SxcLusii}e  Distrihutors 
thyou^hout  ^reat  Sritain.  Sir  WILLIAM  JURY,  Chairman. 


^ehoLd  ihe  crcifty  maid,  ^is  is  .(ham  ^artiett       ^Jkeyh  sure  io  like  the  cockta. 

you  can  ielL  that  she  is  suck  So  Languid  and  so  hoved       Jt"J)ej)s'  the  story  up 

Sust  that  and  noihing  raore  She  frisked  around  at  night  One  taste  makes  ttVo  goodpi 

'  V)kile  her  dear  ^dUj  snored,    ^hlnk  azOalras  is  apup! 


^orijou  cant  teii  her  much. 


MAY  ALLISON 


iVl 


FAIR  ^  WARl^ 

J^erij  %)pu)oods  most  ceLehrated  "BroadiVaij  Success 


(yidapiedfrom  the  famous  SekOyn  stage  prodactivn, 
by  June  JAathis  and  <A.  younger.  &>  directed 
hy  JienrLj  Otto  in  six  hilarious  acts. 


cMaxiOell  Rarqer- 

director  general 


METRO 

PICTURES  CORPORATION 

f^URY  IMPERIAL  PICTURES,  LTD.,  SxdusiT^e  'Distributors  tkrou^i 


Clf  ijou  foayid  your  uOLfe  under  a  hear-^rag  in  another  \ 
f  Ivnans  apartment,  and  she  poked  her  head  out,  and  \ 
^^said  'Wl^  tOuffl'^'-tOhat  tOouLd  ijou  do  ?  \ 

^^Ihats  Just  one  of  the  manij  amusing  situatloyts  I 
tOhlch  caused  such  unusual  complications  in 

cA^)erLj  J{qptOoods 

J^unniest  SroadtOai^  Jurce , 

FAIR  AND  "WARMER 

Starring 

MAY  ALLISON  ' 


November  S  ,  i  9  i  9 


3461 


Special  Service  Section  on 

Bert  Lytell  in  ''Lombardi,  Ltd." 


WHAT  IT  HAS  DONE 

TO  exhibitors  who  have  booked  "  Lom- 
bardi,  Ltd."  information  is  given  that 
this  picture  is  meeting  with  great  success 
in  first  run  houses  both  from  the  enter- 
tainment and  box  office  standpoint. 

The  feature  received  universally  good 
reviews  in  the  various  trade  papers  and 
early  returns  for  our  box  office  reports 
are  also  favorable. 

The  California  Theatre,  Los  Angeles, 
played  it  recently  and  staged  a  fashion 
show  in  conjunction.  This  house  reported 
the  feature  as  entirely  satisfactory  and 
that  it  drew  well  for  the  full  week's  show- 
ing. The  Olympia  of  New  Bedford  says 
of  it:  "A  real  production,  splendidly  acted 
by  the  star  and  exceptionally  good  enter- 
tainment. Pleased  our  patrons  immensely." 
Other  first  run  reports  are  in  the  same  vein. 

The  gist  of  the  trade  paper  reviews  was 
as  follows : 

XEW'S  —  "Lytell  scores  as  Modiste  in 
unique  picture." 

W  ORLD — "  '  Lombardi,  Ltd."  is  excell- 
ently acted." 

TRADE  REVIEW —"' Lombardi,  Ltd.' 
high  class  production." 

W'l DS —  "  Fashion  show  and  comedy 
drama  with  heart  interest  make  this  a 
good  picture." 

We  mention  these  reviews  and  early  ex- 
hibitors reports  that  you  may  realize  that 
you  will  be  justified  in  getting  out  in  the 
open  with  praise  for  this  feature. 

Without  doubt  it  is  the  best  thing  that 
Bert  Lytell  has  done  to  date  and  in  it 
is  an  opportunity  to  popularize  this  star 
if  up  to  the  present  you  have  found  that 
your  audiences  did  not  s>,em  to  know  him. 


It   takes  about  three  good  pictures   to  pleased  to  give  a  showing,  so  wc  would  be 

put  over  a  real  star.    Lytell  has  had  these  a  bit  particular  and  independent  in  asking 

three  and  you  arc  now  justilied  in  offer-  for  co-operation. 

ing  him  as  a  real  attraction.  Pick  out  the  real  store  and  get  the  man- 
agement on  record  in  a  statement  that  he 

BIG    EXPLOITATION    ANGLE    IS  will  give  the  showing  of  his  gowns  lime 

FASHION  SHOW  and  attention,  mention  it  in  his  advertising, 

THE  exploitation  angles  which  this  pic-  etc. 

turc  presents  arc  unustial,  but  the  Don't  be  bashful  about  asking  for  the 

big  bet  .is  the  staging  of  a  fashion  show  use  of  some  of  the  store's  show  windows 
in  conjunction  with  yo'ur  engagement. for  a  combination  window  display. 

Coming  just  at  this-time  of  year  when  A  good  stunt  in  arranging  a  window 
every  woman' is  interested  iV  fall  gowiis,'  '  display  would  be  to  utilize  some  of  the 

you  can  make  this  event  the  mosl'tailljed  '  large-sized   scene   stills   which   show  the 
of  thing  of  the  week<            -    ■  .-         •  -  .-"  Lombardi^   Ltd."    mannequins    irw  nifty 

There   are   manj  -  waxs--of"  ^stagfrig'  a  "   gowns   and   then  alongside  o6  .  the  _  still, 

fashion  show  all  of  which  you  are  more  mounted  we  will  say  on  some^  sort  .of  .an 
or  less  familiar  vrlth"."  -Thtr  an"e~AVe-rccom- — ea^el,  drape  one  of  the  stores  fancy,  gowns 

mend    is,    tie-up    with    some    fir.st-class.  .  and  invite  comi>arisons.  ..... 

women's  ready  to  wear  store  whkh.  ,w^U  *.     We  don't  see  any.  reason  .why;  if  you  jgd 

send  all  its  latest  models  in  faticy  gowns:  '  after  this  thing  right  .that  you  can't  make 

over  -to  your  theatre  to  be  worn  by  its  the  fashion  show  quite  as  mijch  of  aij  at- 

mannequins  in  a  fashion  parade.  traction  as  the  -film  itself,  especially  with 

About  all  you  will  have  to  do  to  stage  the  womeii. 

this  stunt -is  to  impress  the  store  manage-  Last  week  we .  published  a  story  illus- 

ment  with  the  importance  of  the  advertis-  trate.d-  .by   some  cuts   of   the  California 

ing  which  it  will  produce  for  the  store;  tTieatre  fashion  show.    From  this  you  w-ill 

provide  a  nice   stage   setting,   something  be  able  to  get  a  good  idea  of  what  this 

nift\-  and  appropriate,  as  a  background  for  house,  one  of  the  most  progressive  in  the 

the  mannequins,  and  give  the  fashion  show  coontrv,"  did  on  this  picture  and  copy  its 

and  the  fact  that  "  Lombardi,  Ltd."  is  a  methods. 

story  of  the   fashions   and   foibles  of -a  :  Care- should  be  taken  to  light  your  stage 

woman    dressmaker   enough    publicity   so  setting  effccti\cly  and  to  give  your  "act" 

that  Mrs.  Smith  will  realize  that  the  whole  pep. 
thing  is  an  event  which  she  should  not  miss.' 

Wc  would  say  that  you  would  have  iio  CHANCE    TO    WORK    IN  LOCAL 

trouble  in  interesting  the   stores  in  this  COLOR 

proposition  since  it  is  such  an  especially  'X*0  get  the  greatest  amount  of  advertis- 

good  subject  for  this  stunt  and  since  just  A      ing  value  from  your  fashion  show 

at  this  time  of  year  every  store  will  have  you  should  try  makiiig.  the  girls  who  will 

unlimited  gowns  and  suits  which  it  will  be  wear  the  gowms  individuals,  rather  than 


Tito  Lombardi  has  an  inspiration.    He  sees  in  his  mind's  eye  a  new  gozi-n  that  zcill  be  a  zvonder.     "Lombardi,  Ltd."  is  charac- 
terised by  many  scenes  as  rich  in  humor  as  this 


3462       (Special  Service) 


Motion  Picture  N  c  zl'  .\ 


The  Story  of  "Lombardi,  Ltd." 


i  iT  OMBARDI,  LTD.,"  has  to  do  with  the  lroul)lc.s,  financial 
I  .  and  domestic,  of  Tito  Lombardi,  a  fashionable  Fifth 
Avenue  dressmaker,  who,  while  a  genius  in  the  art  of 
creating  wonderful  gowns  for  America's  smart  set,  is  somewhat 
of  an  amateur  in  the  art  of 
making  love,  and  possesses  ab- 
solutely no  business  ability.  It 
is  this  deficiency  in  his  eccentric 
make-up  that  leads  him  to  the 
brink  of  financial  ruin. 

In  one  of  the  striking  scenes 
of  the  production  Lombardi  dis- 
plays his  mannequins,  or  models, 
in  evening  dress,  costly  wraps 
and  daring  and  unusual  negli- 
gees ;  while  in  another  scene  of 
absorbing  interest  to  feminine 
picture-goers  —  and  incidentally 
it  is  one  of  the  funniest  and 
most  unusual  scenes  in  the  com- 
edy—  Lambardi  actually  drapes 
a  stunning  evening  gown  on  his 
gum-chewing  model,  Eloise,  in 
full  view  of  the  audience,  from 

mere  pieces  of  material.  This  is  one  of  the  real  big  features  of 
the  picture  and  should  present  opportunities  to  exhibitors. 

High  are  Lombardi's  ideals  in  gowns;  his  ideals  in  matters  of 
the  heart  are  equally  high.  Inasmuch  as  his  business  and  per- 
sonal affairs  are  conducted  along  lines  of  a  high  moral  standard, 
they  tend  to  mark  him  as  a  rather  easy-going  artistic  individual, 
and  in  view  of  this  fact  many  characters,  some  of  a  questionable 
sort,  take  advantage  of  this  quality  in  the  good  man  and  fail  to 
pay  the'r  just  debts. 


PERSONNEL  OF  THE  CAST 

Tito  Lombardi  Bert  Lytell 

Xorah  Alice  Lake 

Mollie  Vera  Lewis 

Phyllis  Manning  Juanita  Hansen 

Riccardo  Toselli  ("Rickey)  George  McDaniel 

Rf>l)trt  Tarrant,  a  man-about-town  Joseph  Kilgour 

Kloise  (-'Perfect  36")  Thea  Talbot 

Lida  Ann  May 

Max  Strohm,  a  theatrical  manager  John  Steppling 

Daisy,  a  model  .....Jean  Acker 

Vvette  I  [....Virginia  Caldwell 

Clothilde  [-Lombardi's  Mannequins -I  Golda  Madden 

Muriel  J  [....Patricia  Hannan 


Adapted  and  scenarioized  by  June  Mathis,  from  the  play  by  Frederic 
and  Fanny  Hatton,   produced  on  the  stage  by  Oliver  Morosco. 
Directed  by  Jack  Conway.    Photographed  by  Robert  li.  Kurrle. 
Art   interiors   and    special    effects   by    M.    P.  Staulcup. 
Produced     under     the     personal     supervision  of 
MAXWELL  KARGER. 


Lcmliardi,  however,  goes  dreamily  along,  lavishing  wondc ;  il 
creations  upon  Phyllis  Manning,  his  sweetheart,  whcm  he  has 
never  even  attempted  to  kiss  until  the  day  when  she  will  name 
ihe  date  of  their  wedding.    Phyllis,  on  the  other  hand,  is  receiving 

the  attentions  of  another  —  a 
'■  man  about  town  —  who  could 
never  think  of  her  with  the 
same  unselfish  devotion  as  does 
the  designer  of  modes. 

One  by  one  Lombardi's  un- 
scrupulous patrons  prove  their 
unworthiness  which  at  the  same 
time  serves  to  affect  the  credit 
of  Lombardi.  Xorah  Blake,  his 
capable  assistant,  seems  alone  to 
stand  by  him  in  the  hour  of  his 
need,  when  his  biggest  debtor 
leaves  town  and  rum  stares  him 
in  the  face. 

In  spite  of  this  injur}',  Lom- 
bardi's faith  in  human  nature 
and  his  finer  instincts  refuse  to 
let  him  see  the  conditions  in 
their  true  light,  and  not  until 
he  knows  positively  that  Phyllis  has  left  wuth  the  other  man,  thn- 
he  himself  is  bankrupt  and  a  failure,  does  he  realize  the  serious- 
ness of  his  situation. 

Then  does  he  begin  to  see  that  without  Xorah  he  would  be 
himself  incomplete  —  although  all  the  time  he  has  been  blind  to 
the  noble  qualities  of  this  girl,  who  has  been  his  right  hand  guid- 
ing him  through  all  of  his  vicissitudes.  She  points  the  way  for 
him  to  rehabilitate  his  business,  and  with  the  establishment  put 
on  a  new  and  firmer  footing,  everylhing  ends  happily. 


mannequins.  In  other  words  try  to  get 
local  color  into  your  showing. 

The  easiest  way  to  do  this  is  to  use  the 
department  store's  models,  but  mention 
each  girl  giving  her  address,  etc.,  and  tell 
what  sort  of  a  gown  or  gowns  she  will 
wear. 

■  Of  course  if  you  could  induce  some  of 
the  society  ladies  to  get  in  on  the  event, 
you'  will  be  sure  of  getting  the  greatest 
possible  results.  To  do  this,  however,  is 
not  an  easy  task.  The  best  way  of  interest- 
ing the  sort  of  people  we  are  speaT<ing  of, 
is  through  some  charity.  People,  women 
especially,  will  do  a  whole  lot  of  things  in 
the  name  of  charity  that  they  wouldn't 
consider  as  individuals.  If  you  were  to 
ofTer  a  certain  percentage  of  your  receipts 
to  some  worthy  organization  you  would 
have  a  chance  of  pulling  the  society  stunt. 

Another  suggestion  we  make  as  to  local 
color  is  in  offering  to  make  the  job  of 
displaying  the  gowns  competitive.  If  you 
were  to  advertise  that  you  wanted  models 
for  the  fashion  show,  who  would  be 
selected  as  to  size,  form  and  beauty,  etc., 
and  make  it  something  of  an  honor  .to 
land  one  of  the  mannequin  roles,  you  will 
get  a  lot  of  free  publicity  and  also  create 
interest  in  the  girls  themselves. 

This  latter  stunt  can  be  pulled  no  matter 
ho#  large  your  city  is.  This  fact  has  been 
demonstrated  in  the  bathing  girl  contests 
held  in  connection  with  the  "  Yankee 
Doodle'  in  Berlin  "  showings.  Even  in 
New  York  a  contest  for  honors  in  the 
bathing  girl  custumes  went  over  with  a 
bang. 


ADVERTISING     WITHOUT  SPE- 
CIAL STUNTS 

IF  you  do  not  want  to  go  in  for  special 
stunts  on  this  picture,  we  would  ad- 
vise buying  plenty  of  newspaper  space  to 
be  illustrated  by  some  action  scene  cuts 
with  the  title  of  the  feature  b'lled  above 
the  star  and  a  good  line  of  selling  talk 
emphasizing  the  clothes  angle  of  the  film 
and  the  fact  that  it  is  an  adaptation  of  a 
play  which  had  a  big  run  in  Xew  York 
and  other  cities. 

Don't  forget  to  tell  your  patrons  that 
this  is  a  comed\  .  Motion  picture  audiences 
do  not  follow  the  legitimate  stage  very 
closely  and  consequently  many  of  your 
people  will  not  know  that  this  originally 
was  a  farce  comedy.  Consequently  they 
are  liable  to  figure  that  "  Lombardi,  Ltd." 
is  a  drama  with  its  plot  based  on  the 
stock  market  stuff  or  a  story  of  big  busi- 
ness with  many  of  those  "  heavy  thinking 
scenes,  with  tickers  and  the  hero  rushing 
in  just  in  time  to  save  somebody  from 
ruin." 

As  titles  go  with  the  average  person  this 
one  doesn't  mean  anything  and  you  will 
have  to  explain  it  thoroughly. 

We  are  strong  for  the  use  of  scene  stills 
in  advertising  pictures  and  this  is  an  espe- 
cially good  subject  for  this  form  of  pub- 
licity, for  the  reason  that  the  producers 
have  provided  a  large  number  of  photo- 
graphs showing  Lytell  and  his  bunch  of 
mannequins  in  many  different  poses.  Those 
gowns  are  going  to  attract  attention. 

In  writing  your  newspaper  display  copy 
don't  forget  to  mention  that  it  is  an  actual 
fact  that  it  cost  many  thousands  to  gown 


"  Lombardi,  Ltd."  For  six  of  the  French 
gowns  used  the  bill  was  $3,500.  That  will 
make  you  a  good  catch  line. 

The  producers  have  prepared  a  very 
complete  press  book  for  this  productioi 
which  will  give  all  the  information  yo: 
want  as  to  the  exchange  aids  available  etc 


King  and  Short  in  "  The  Right  Of 
Way,"  Metro  Production 

Emmett  King  and  Antrim  Short  have 
important  roles  in  the  support  of  Bert 
Ljtell  in  his  forthcoming  Screen  Classics, 
Inc.,  production  of  Sir  Gilbert  Parker's 
master  novel,  "The  Right  of  Way."  Mr. 
King  appears  with  Mr.  Lytell  as  the  Crown 
Attorney,  while  Mr.  Short  has  the  part 
of  Billy  Wantage,  the  youthful  master. 
June  Mathis  wrote  the  scenario  for  "  The 
Right  of  Way,"  and  Jack  Dillon  is  direct- 
ing the  production. 


Earle  WiUiams  to  Do  Trio  of 
Pictures  While  in  East 

Earle  Williams  completed  "  The  Far 
East,"  his  new  play  with  Japanese  sur- 
roundings, before  he  started  from  Vita- 
graph's  West  coast  studio  to  make  "  The 
Fortune  Hunter "  at  its  Brooklpi  studio. 
With  "  The  Black  Gate  "  already  finished. 
Mr.  Williams  has  cleaned  up  the  schedule 
laid  out  for  the  Hollywood  studio  and  will 
be  able  to  remain  East  for  some  time.  It 
is  expected  that  he  will  do  two  or  three 
pictures  in  addition  to  "  The  Fortune 
Hunter "  before  he  returns  to  California. 


N  0    c  III  h  c  r  S  ,  I  9  I  9 


3463 


Whole  World  Covered  in  the  Cur- 
rent Fox  News 

I'ox  News'  motto  of  "  Around  the  World 
in  Fifteen  Minutes  "  is  closely  adhered  to 
in  the  second  release  of  the  new  screen 
newspaper  and  magazine  shown  to  the  pub- 
lic Wednesday,  October  13;  the  location  of 
the  subjects  ranges  from  Archangel,  Russia, 
to  Mexico  City,  with  stops  on  the  way  at 
New  York.  Detroit  and  Chicago,  to  say 
nothing  of  Paris. 

An  interesting  and  striking  example  of 
the  advancement  of  science  is  shown  in 
views  of  Thomas  A.  Edison  visiting  the 
site  of  the  first  electric  light  plant 
257  Pearl  Street,  New  York  City.  Stirring 
views  of  the  French  honoring  their  Foreign 
Legion  and  decorating  the  statue  of  Stras- 
bourg are  shown. 

An  illustration  of  novel  conditions  in  the 
United  States  comes  from  Chicago,  where 
brewery  trucks  now  are  u.<ed  to  distribute 
m'lk.  Pictures  of  peaceful  affairs  in 
Mexico  have  been  rare  in  the  last  few 
j-ears,  but  Fox  News  presents  to  its  audi- 
ences fine  views  in  the  capital  of  the 
celebration  of  the  republic's  independence 
with  President  Carranza  present. 


Energetic   Robertson-Cole  Man 
Places  Films  All  Around 

The  opening  of  the  Robertson-Cole  Dis- 
tributing Corporation  office  in  Buffalo  was 
marked  by  some  energetic  work  on  the 
part  of  the  branch  manager,  E.  J-  Hayes. 
Right  at  the  go-off  he  arranged  for  a  Rob- 
ertson-Cole week  at  the  Strand  Theatre, 
Buffalo,  booking  "  The  Pagan  God "  for 
the  first  four  days,  and  "  The  Gray  Hori- 
zon "  for  the  last  three  da}  s. 

Then  he  stepped  across  the  street  and 
arranged  to  make  the  Strand  Comedies  the 
big  feature  of  the  Electrical  Show  which 
is  being  held  in  that  city  for  two  weeks. 
Still  hunting  for  work.  Manager  Hayes 
secured  a  location  in  the  show  where  he 
staged  a  splendid  exhibition  of  Robertson- 
Cole  stills. 

And  on  top  of  all  this  Mr.  Hayes  started 
out  with  his  sales  force  to  get  a  Robertson- 
Cole  picture  into  every  house  in  his  terri- 
tory. 


The  L-Ko  Studio  Going  Full  Blast 

With  five  funny  comedies  and  two  serials 
under  way  at  the  L-Ko  studio,  this  site 
presents  a  busy  scene.  A  large  majority 
of  the  L-Ko  products  are  released  by  Uni- 
versal. 

Robert  F.  Hill  is  on  the  eighth  episode 
of  "  The  Radium  Mystery,"  the  Pacific 
Producing  Company  serial  with  Cleo  Mad- 
ison, Eileen  Sedgwick  and  Bob  Reeves  in 
the  featured  roles. 

J.  P.  McGowan  is  at  work  at  the  L-Ko 
studio  on  "  Fighting  Through,"  a  serial 
starring  Elmo  Lincoln,  the  Sandow  of  the 
Screen. 

Among  the  comedies  undergoing  produc- 
tion at  the  present  time  are:  "  The  Shim- 
mie  Shakers,"  being*  turned  out  under  the 
direction  of  Jess  Robbins ;  "  Local  Talent," 
directed  by  J.  A.  Howe ;  "  The  Jail  Break- 
ers," under  the  direction  of  Charles  Par- 
rott:  and  "  The  Mischievous  Monk,"  Fred 
Fishback's  comedy. 


.Mariam  Cooper  in  the  Fox  special,  "  Should  a 
Husband  Forgive?" 

Strand  Comedy  Players  Busy  on 
Big  Laughmakers 

The- acti\  ities  of  the  Southern  Californa 
Producing  Company  are  noted  in  the  am- 
bitious program  of  Strand  comedies  now 
in  process  of  the  making  at  their  studios. 

Toddy  Sampson,  a  popular  and  wcll-re- 
mcinbered  star,  and  a  comedienne  of 
merit  has  been  added  to  the  personnel. 
Recently  Miss  Sampson  phncd  opposite 
Tom  Mix  for  Fox  features. 

This  month  Katherine  Lewis,  Gertrude 
Sclby,  Harry  Depp  and  James  Liddy  are 
hard  at  work  on  the  regular  schedule. 
Noted  among  the  future  releases  are  "  His 
Double  Exposure,"  written  by  W.  Scott 
Darling  and  directed  by  William  Baudine; 
a  motor  comedj'  pointing  a  moral  to  un- 
wary motorists  featuring  Katherine  Lewis 
and  Jnmes  Liddy,  supplied  liy  the  pen  of 
Neal  Burn. 


"  Salome  vs.  Shenandoah,"  a  New 
Hit  in  Sennett  Burlesque 

Mack  .Sennett  comes  to  l)at  with  another 
burlesque  in  "  Salome  vs.  Shenandoah," 
his  newest  Paramount-Mack  Sennett  com- 
edy, which  is  released  October  26. 

With  Ben  Turpin,  Charles  Murray, 
Charles  Lynn  and  Phyllis  Haver  as  the 
featured  players,  the  cast  is  said  to  contain 
the  biggest  galaxy  of  Sennett  "stars  to  be 
seen  together  in  many  a  day.  These  in- 
clude Marie  Prevost,  Harry  Gribbon,  Billy 
Bevan,  Ford  Sterling  and  Louise  Fazenda, 
the  "  Sennett  Girls  "  arc  also  much  in  evi- 
dence. 


Tyrad  Offers  a  Five-Reeler 

Helen  Mason  in  "  Broken  Hearts,"  a 
five  reel  melodrama,  is  offered  to  state 
rights  buyers  by  Tyrad  Pictures,  Inc.  This 
is  a  six  reel  feature,  the  direction  being 
supervised  by  Jacques  Tyrol. 


Royalty   Are  Guests  of  Mildred 
Chaplm  at  Aero  Field 

Mildred  Harris  Chaplin  recently  enter- 
tained the  King  and  Queen  of  Belgium  at 
the  Chaplin  Aviation  Field  during  the 
course  of  the  visit  of  the  ro.val  party  to 
Los  Angeles.  It  is  said  the  visit  to  tlu- 
aviation  field  was  the  result  of  a  peculiar 
situation  which  confronted  the  Los  Angeles 
Mayor,  M.  P.  Snyder,  who  had  to  solve 
the  proi)lem  of  how  best  to  entertain  the 
visitors  during  their  brief  trip  to  the  city, 
which  was  limited  to  four  hours. 

.\ccording  to  reports,  Mrs.  Chaplin 
l)lact(l  the  facilities  of  the  entire  field  at 
the  disposal  of  the  mayor  including  a  num- 
ber of  aeroiilanes  in  which  the  royal  party 
would  be  enabled  to  view  the  city  and 
the  entire  country  round  about  in  the  space 
of  a  shcrt  time.  The  mayor  gladly  ac- 
cipied,  with  the  result  that  a  feature  of 
the  royal  party's  visit  to  the  city  was  their 
subsequent  trip  to  the  Chaplin  aero-field. 
The  picture  star  presented  Queen  l^lizabeth 
with  a  huge  bouquet  of  orchids  —  a  role 
for  which  the  mayor  had  previously  se- 
lected the  photoplay  actress.  There  was 
also  a  program  of  aerial  stunts  arranged 
for  the  entertainment  of  the  royal  guests. 


Harry   Rice   Named   Director  of 
Universal  Publicity 

Tarkington  Baker,  Univcrsal's  general 
manager  announces  the  appointment  of 
Harry  Rice  as  director  of  Universal  pub- 
licity. Mr.  Rice  has  been  with  Universal 
for  some  time  and  recently  was  transferred 
to  the  New  York  office  to  direct  Universal 
exchange  and  national  publicity-.  Until  this 
recent  appointment  Mr.  Baker  has  super- 
vised all  Universal  publicity.  His  duties 
as  general  manager  became  so  heavy 
that  it  was  decided  to  place  Mr.  Rice  in 
charge. 

Universal's  publicity  department  has 
been  enlarged  by  the  acquisition  of  several 
competent  men  recently  and  under  the  guid- 
ance of  Mr.  Rice  LJniversal  expects  to  in- 
crease its  pulilicity  even  more  than  at  the 
present. 


John  Barrymore  Has  Support  of 
Strong  Cast  in  New  Picture 

John  Barrymore  will  l)e  surrounded  by 
a  strong  cast  in  the  screen  version  of  "  Dr. 
Jekyll  and  Mr.  Hyde,"  Robert  Louis 
Stevenson's  immortal  work  on  the  theme 
of  dual  personality',  which  is  being  filmed 
for  Paramotnit-Artcraf t  at  one  of  Famous 
Players-Laskv's    New   York  studios. 

Playing  opposite  Mr.  Barrymore  is 
Martha  Mansfield,  of  the  Ziegfeld  Mid- 
night Frolic.  Miss  Mansfield  has  the  part 
of  Millicent  Carew,  the  exquisite  young 
daughter  of  Sir  George  Carew.  Cecil 
Clovelly  enacts  the  part  of  the  lawyer, 
John  Utterson,  in  the  new  screen  play. 
Blase,  cynical  Sir  George  Carew  will  be 
played  by  Brandon  Hurst.  Charles  Lane, 
who  has  just  completed  a  leading  role  with 
Billie  Burke  in  "  Wanted  a  Husband,"  has 
been  entrusted  with  the  difficult  characteri- 
zation of  Dr.  Richard  Lanyon,  and  J.  Mal- 
colm Diuine  has  been  selected  to  play 
Richard  Endfield. 


3464 

Universal  Is  Ahead  of  Schedule 


Long    List   of    Pictures  Practically 
Completed ;     New     Policy  — 
"  One  Thing  at  a  Time  " 

CARL  LAEMMLE,  president  of  tlic 
Universal,  announces  the  practical 
completion  of  a  large  number  of  photo- 
plays in  a  recent  communication  received 
from  the  Universal  office.  In  addition  to 
Allen  Holubar's  production,  "  The  Right  lO 
Happiness,  '  and  to  Von  Stroheim's  play, 
"  Blind  Husbands,"  The  Universal  will 
complete  very  shortly  an  aeroplane  melo- 
drama entitled,  "  Cassidy  of  the  Air 
Lanes,"  which  is  promised  to  be  an  un- 
usual achievement  in  the  field  of  aircraft 
photoplay  themes. 

After  this  are  to  follow,  according  to 
reports,  another  Allen  Holubar  feature, 
"Ambition" ;  the  new  Priscilla  Dean  pic- 
ture, tentatively  called  "  The  Beautiful 
Beggar" ;  an  Aoki  production,  "  The 
Breath  of  the  Gods";  a  second  Von  Stro- 
heim  feature,  bearing  the  tentative  title  of 
"  The  Woman  In  the  Plot  "  ;  and  a  drama, 
"  The  Beach  Comber." 

During  the  last  several  months.  Univer- 
sal directors,  following  out  an  established 
program  of  action,  have  been  concentrating 
entirely  on  producing,  it  is  asserted.  Now 
according  to  the  same  line  of  policy,  they 
will  be  in  a  position  to  concentrate  entirely 
on  scenarios  and  make  ready  for  the  turn- 
ing out  of  the  new  productions.  In  this 
way  it  is  planned  to  enable  the  directors 
to  do  only  one  thing  at  one  time.  Mr. 
Laemmle  points  out  that  this  policy  has 
been  subjected  to  a  practical  test  within  the 
last  few  months,  and  he  announces  that 
the  plan  has  proved  its  abiding  worth  in 
practice.  While  the  directors  were  en- 
gaged in  the  making  of  the  scenes,  they 


J.  E.  Williamson  Supervised  Taking 
of  Picture  Said  to  Set  New 
Mark  for  its  Kind 

HERALDED  by  the  claim  that  it  sur- 
passes all  previous  underwater  pho- 
tography, and  after  six  months  in  the 
making,  a  startling  submarine  production, 
is  ready  for  distribution. 

The  undertaking  on  the  part  of  the 
producers,  colossal  in  itself,  necessitated 
not  only  the  use  of  the  W'illiamson  Sub- 
marine Photographic  Apparatus,  but  the 
personal  supervision,  also,  of  J.  E.  Wil- 
liamson. His  knowledge  of  the  West  In- 
dies and  surrounding  waters  where  the  ac- 
quatic  scenes  were  shot,  has  long  identi- 
fied Mr.  Williamson  as  the  originator  of 
deep  sea  photography  and  authority  on  the 
life  and  habits  of  the  creatures  of  the  sea. 

The  scenario,  furnishing  logical  contin- 
uity for  thrilling  adventures  according  to 
the  story,  is  the  work  of  E.  Lloyd  Sheldon, 
directed  by  J.  Winthrop  Kelley  and  photo- 
graphed liy  J.  Rescher. 

Unusual  features,  giving  thrilling  evi- 
dence of  the  life-risking  danger  in  secur- 
ing them,  coupled  with  an  interesting  nar- 
rative, make  the  production  one  which  will 
occasion  world-wide  comment.  Episodes 
combining    photographic    technique  with 


Priscilla    Dean,    Universal    star,    in    a  moment 
from  "  Beautiful  Beggar,"  her  latest 
production 

were  not  harassed  by  the  necessity  of  giv- 
ing their  thoughts  and  efforts  to  the  sce- 
narios and  continuities  for  the  productions 
to  come,  according  to  the  announcement 
recently  received. 

Lhiiversal  also  claims  that  the  present 
time  finds  it  far  ahead  of  its  schedule 
of  productions,  and  that  in  view  of  this 
situation  exhibitors  will  now  be  in.  a  po- 
sition to  view  the  finished  products  long 
before  their  release.  The  actual  real- 
ization of  this  fact,  it  is  said,  fulfils  a 
pledge  to  this  effect  made  some  time  ago 
by  the  Universal  to  its  exhibitors.  With 
the  present  list  of  productions  in  hand,  it 
is  asserted,  that  it  will  not  be  necessary 
for  the  Universal  to  make  another  big 
Jewel  production  for  many  weeks  to  come. 


wonders  of  the  deep  sea,  a  source  of  in- 
terest to  educators  and  gratifying  in  de- 
tail to  followers  of  educational  film,  pre- 
dominate, but  not  at  the  sacrifice  o'f  plot 
or  romantic  touch. 

Betty  Hilburn,  selected  for  the  role  of 
the  grown  daughter  and  nymph,  is  perfect 
in  figure,  still  in  her  teens,  fitti'ng  her  ad- 
mirably for  the  part.  '  She  is  not  lacking, 
it  is  said,  when  closing  scenes  require  cus- 
tomarily covered  anatomj-  and  dramatic 
ability. 

"  It  took  weeks  and  weeks  to  train  Miss 
Hilburn  for  the  deep  water  stunts  before 
the  camera,"  said  Mr.  Williamson  in  de- 
scribing the  difficulties  of  the  completion 
of  his  latest  production,  "  but  the  unprece- 
dented nerve  displayed  b}-  her  must  be  the 
development  of  years  before  I  ever  knew 
her,  for  the  quality  of  nerve  required  for 
this  work  could  not  have  been  the  result 
of  a  few  weeks." 


Goldwyn  has  added  another  director  to  the 
Culver  City  forces  engaged  in  the  making  of 
Goldwyn  pictures  and  in  the  picturization  of  the 
works  of  the  Eminent  .\uthors.  The  newest  re- 
cruit to  the  already  large  organization  on  the 
coast  is  Thomas  R.  Mills. 


"  Dangerous  Hours  "  is  the  new  title  of  the 
-■ipecially  supervised  Thomas  H.  Ince  production 
for  Paramount-.-Vrtcraft  which  has  hitherto  been 
called  "Americanism." 


Motion  Picture  N  cw 

Promotions  and  Changes  in  the 
Hodkmson  Managerial  Force 

Sidney  J.  Goldman,  manager  of  the 
Hodkinson  interests  in  Chicago  since  June, 
has  been  given  the  supervision .  of  the 
offices  of  the  W.  W.  Hodkinson  Corpora-; 
tion  in  Milwaukee,.  St.  Louis  and  Indiau-= 
apolis,  thereby  bringing  four  offices  under 
his  managerial  jurisdiction.  This  en-' 
largement  of  duties  is  in  the  form  of  a 
promotion  for  the  excellent  results  ac- 
complished in  the  Chicago  territory. 

■  Del  Goodman  has  been  selected  as  St, 
Louis  Hodkinson  manager,  succeeding 
Theodore  F.  Holland;  C.  W.  McDaniels, 
formerly  of  the  Paramount  organization, 
has  taken  over  the  Hodkinson  management 
in  Indianapolis,  succeeding  J.  C.  Mack. 
W.  T.  Hickey  is  the  manager  of  the  Mil- 
waukee office  and  Mr..  Goldman  personally 
heads  the  Chicago  office  besides  having 
jurisdiction  over  the  other  three. 

Other  changes  recently  made  in  Hodkin- 
son managerial  representation  include  the 
appointment  of  M.  J.  Millstein  in  Omaha 
to  succeed  R.  H.  Allan,  Ben  Blotcky  in 
Kansas  City  to  succeed  P.  C.  Wreath; 
Joseph  Bloom  in  Pittsburg  to  succeed  J.J. 
Mooney. 


Thomas  Meighan  Signs  Long-Term 
Contract  with  F.  P.-Lasky 

Thomas  Meighan  is  to  be  starred  bv 
Famous  Plaj-crs-Lasky.  This  announce- 
ment was  made  Tuesday  by  Jesse  L. 
Lasky,  First  Vice-President  in  Charge  of 
Production,  following  the  signing  of  a 
long-term  contract  with  Mr.  iNIeighan  in 
California. 

L'nder  the  terms  of  the  new  contract, 
which  becomes  operative  January  i,  1920, 
Meighan  will  continue  for  six  months  as 
a  featured  player  in  leading  male  roles  in 
Cecil  B.  DeMillc's  Parainount  Artcraft 
productions  with  the  exception  of  "  The 
Wanderer,"  in  which  picture,  it  is  stipu- 
lated, he  may  play  any  role  which  the  pro- 
ducers may  deem  suited  to  him.  At  the 
expiration  of  this  six  months'  period,  or 
upon  the  completion  of  any  picture  in 
which  he  may  then  be  working,  he  is  to  be 
starred  in  the  productions  of  the  Famous 
Players-Lasky  Corporation. 


The   Eff   &   Eff   Co.   Start  with 
"  Novelty  '/  as  Their  Motto 

A  newcomer  in  the  field  of  motion-pic- 
ture production  is  the  organization  known 
as  The  Eff  &  Eff  Producing  Company, 
Inc.,  with  Joseph  Finger  as  president. 
The  new  company  is  at  present  producing 
a  burlesque  feature,  entitled  "  Bullin  The 
Bullsheviki,"  with  Marguerite  Clayton  in 
the  leading  role. 

In  this  first  production  the  new  concern 
intends  to  turn  out  something  that  will  be 
a  departure  from  the  beaten  path,  accord- 
ing  to  the  announcement  given  out.  That 
this  plan  is  to  be  strictly  adhered  to  in  the 
future  is  expressed  in  the  opening  state- 
ment of  the  new  firm.  The  "eternal  tri- 
angle "  is  to  be  relegated  to  the  rear,  and 
if  plans  work  out  as  intended  by  the  re- 
ported policy  of  The  Eff  &  Eff,  each  re- 
lease will  have  something  of  a  novel  char- 
acter to  present. 


Underwater  Spectacle  Named 


X  0  V  c  mh  e  r  S ,  i  p  1 9 


3465 


Realart  Exploitation  Campaign 


Broadway  Showing  of  Mystery  Pic- 
ture Devoted  to  Analyzation  of 
Best  Methods  to  Put  it  on 

ANEW  York  run  which  Realart  Pic- 
tures otlicials  declare  involves  a  new 
and  novel  plan  for  practically  exploiting 
"The  Mystery  of  the  Yellow  Room,"  an 
Emile  Chaiitard  Production,  is  under  way 
at  the  B.  S.  Moss  Broadway  Theatre,  Xcw 
York.  The  object  of  the  showing,  which 
is  slated  for  an  indefinite  period,  prob- 
ably not  to  exceed  three  weeks,  is  thus 
stated  by  Arthur  S.  Kane,  president  of 
Realart: 

"  It  cannot  be  emphasized  too  strongly 
that  the  purpose  of  this  pre-release  show- 
ing is  not  to  afford  Realart  an  opportunity 
to  claim  that  '  The  Mystery  of  the  Yellow 
Room '  has  had  '  an  extended  run  on 
Broadway '  at  high  prices.  It  is  in  no 
sense  a  sales  promotion  enterprise. 

"  W  e  are  anxious,  of  course,  to  demon- 
strate that  the  picture  will  draw  big 
crowds,  but  profitable  results  along  this 
line  will  only  be  confirmation  of  what  we 
alreadj'  know.  The  plan  for  the  run  orig- 
inates with  our  exploitation  experts.  They 
want  to  form  an  accurate  opinion  as  to  the 
best  methods  of  putting  the  picture  over, 
and  later  to  make  a  complete  report  which 
may  contain  suggestions  for  exhibitors 
who  will  show  the  picture." 

The  press  book  on  "The  Mystery  of  the 
Yellow  Room  "  is  being  delayed,  it  is  an- 
nounced, in  order  that  the  facts  developed 


by  the  showing  at  the  Broadway  Theatre 
may  be  incorporated.  Very  elaborate  ex- 
perimentation is  to  be  carried  out,  accord- 
ing to  Realart  officials,  covering  every 
phase  of  exploitation  and  presentation  of 
the  picture.  The  intention  is  to  suggest  to 
exhibitors  only  those  methods  which 
actual  experience  show  to  be  practical  or 
profitable. 

In  the  campaign  a  staff  of  experts  has 
been  utilized,  the  entire  exploitation  organ- 
izations of  Realart  and  Mayflower  Photo- 
plays Corporation  being  impressed  into 
service.  Actively  engaged  in  the  work  are 
Bert  Adler,  Rcalart's  special  features  ex- 
ploitation manager ;  Lewis  S.  GefTen,  for- 
merly publicity  director  for  the  Rialto  and 
Rivoli  Theatre,  now  with  Realart;  Harold 
Home,  of  the  Mayflower;  Gerald  B. 
Spiero,  publicity  director  for  B.  S.  Moss 
theatres,  and  others. 

Realart  officials  are  confident  "  The 
Mystery  of  the  Yellow  Room"  will  prove 
to  be  the  best  riddle  film  of  the  season. 
The  story  of  the  Yellow  Room  arises  from 
the  disappearance  of  a  criminal,  after  he 
has  committed  an  assault,  from  a  room 
which  appears  to  have  no  exit.  A  beauti- 
ful girl,  her  father,  a  famous  scientist, 
with  whom  she  lives  on  a  bleak  estate ;  the 
old  caretaker;  the  "Green  Man,"  a  taciturn 
gamekeeper;  an  old-time  friend  and  suitor 
for  the  hand  of  the  girl  who  is  suspected 
and  held,  and  a  famous  detective  are  char- 
acters. The  mystery  is  solved  by  a  news- 
paper reporter  who  turns  detective. 


Pathe  Serial  Widely  Exploited 


Pathe's  Four  November  Releases 

Pathe  will  distribute  during  November 
four  big  attractions,  it  is  said.  Beginning 
1    on  the  second  with  "  The  Gay  Old  Uog," 
'    the  Hobart  Henley  picture  starring  John 
iimberland,  the   November  list  includes 
A   Woman   of    Pleas jre,"   first  Blanche 
ij    Sweet    feature,    produced    for    Pathe  by 
i    Jesse  D.  Hampton  and  set  for  issue  on 
November  9th ;   "  The   Right  to  Lie,"  a 
Dolores  Cassinelli  picture,  produced  by  the 
Albert    Capellani    Productions,    Inc.,  di- 
rected by  Edwin  Carewe  and  listed  for 
November  16th  ;  and  "  Dawn,"  produced  by 
J.  Stuart  Blackton  from  the  book  by  Ele- 
anor H.  Porter,  starring  Sylvia  Breamer 
and  Robert  Gordon  and  listed  for  distri- 
bution beginning  on  November  30th. 


International  Cartoon  in  Goldwyn- 
Bray  Pictographs  Nov.  16 

The  first  of  the  International  cartoons 
to  be  issued  in  Goldwyn-Bray  Pictographs, 
in  accordance  with  the  arrangements  closed 
last  week  between  Bray  Pictures  Corpora- 
tion and  International,  is  one  of  the 
famous  "  Jerry  on  the  Job  "  series,  now  a 
popular  feature  of  the  comic  section  of  the 
Hearst  newspapers.  The  title  of  the  ani- 
mated cartoon,  which  has  been  added  to 
the  release  of  November  16th,  including 
"  How  Time  Flies  "  and  "  Pirate  Castles," 
is  "  Pigs  in  Clover." 


Work  Started  on  "  The  Butterfly 
Man,"  Starring  Lew  Cody 

The  production  of  the  new  Cody  feature, 
"  The  Butterfly  Man,"  has  been  started  at 
the  Gasnier  studio's  in  Glendale.  The  stor>' 
was  originally  written  by  George  Barr 
McCulcheon,  and  it  has  been  adapted  to 
the  screen  by  Ida  May  Park.  Lew  Cody 
leads  in  the  title  role,  while  Louise  Lovely 
acts  as  the  leading  w'oman.  Lilly  Leslie 
and  Ruth  Ward  are  also  scheduled  to 
appear  in  the  picture,  according  to  reports. 
The  new  production  w'ill  b?  directed  by 
Ida  May  Park,  assisted  by  Curt  Rehfeld. 


R.  K.  Evans  Made  Sales-Mgr.  for 
United  Artists  Corp. 

Aiinouiicemcm  was  made  from  the  office 
ai  Hiram  Abrams  this  week  that  R.  K. 
Evans  has  been  appointed  Sales  Manager 
of  the  Cleveland  Distributing  Depot  of 
United  Artists  Corporation.  Mr.  Evans, 
for  about  fifteen  years,  was  closely  identi- 
fied with  the  Greenwall-W^eis  Circuit  of 
theatres,  and  he  has  also  at  various  times 
managed  exchanges  in  Chicago,  St.  Louis, 
Minneapolis  and  New  Orleans. 


Apollo  Secures  World  Rights  to 
Twelve  Features 

Bobby  North  of  Apollo  Trading  Cor- 
poration, New  York  City,  announces  that 
they  have  secured  the  world  rights  except 
the  United  States,  for  the  six  Carlyle 
Blackwel!  pictures  released  by  Joseph 
Friedberg  and  six  Louise  Glaum  pictures 
released  by  J.  Parker  Read.  The  first 
Blackvvell  picture  is  "  Innocent  Cheaters  " 
while  Parker  picture  is  "  Sahara." 


Big   PubHcity   Tie-Up   to   Aid  the 
Exhibitor    in    the    Showing  of 
"  Bound  And  Gagged  " 

THE  Pathe  Serial  Publicity  Department 
announces  that  it  has  made  special 
efforts  to  advertise  "  Bound  and  Gagged  " 
through  the  medium  of  a  nation-wide  puli- 
licity  campaign  which  it  has  inaugurated 
in  connection  with  its  newspaper  advertis- 
ing program.    By  virtue  of  this  campaign 


Harold  Lloyd  in  his  latest  t'roni  Koach  s  lot, 

"  Bumping  Into  Broadway  " 


Pathe  is  striving  to  make  a  direct  appeal 
in  behalf  of  the  production  to  the  con- 
sumer—  the  public  —  and  it  is  expected  by 
the  Pathe  forces  that  this  pulilicity  will 
redound  to  the  immediate  benefit  of  the  ex- 
hibitors who  are  showing  this  attraction. 

According  to  reports,  in  loo  of  the 
largest  daily  newspapers  in  the  United 
States,  paid  advertising  and  publicity  mate- 
rial covering  all  angles  of  exploitation  will 
be  found  in  prominent  positions.  Everyone 
of  these  newspapers,  it  is  asserted,  will 
carry  a  4,000  word  fictionization  of 
"  Bound  and  Gagged "  or  a  fictioniza- 
tion by  episodes  in  ten  weekly  install- 
ments, the  latter  to  appear  simultaneously 
with  the  release  of  the  episode  it  covers. 
In  addition  to  this,  these  newspapers  will 
carry  special  stories  on  Mr.  Seitz,  the  star 
and  director.  According  to  the  reported 
plans,  all  these  stories  and  fictionized  ver- 
sions of  the  serial  will  be  profusely  illus- 
trated, and  each  story  and  advertisement 
will  be  tied  up  directly  with  every  theatre 
in  the  city  and  territory  served  by  the 
paner  and  booking  the  serial. 

The  Pathe  home  office  claims  that  the 
manner  in  which  the  bookings  are  being 
effected  indicates  that  the  exhibitors  have 
been  quick  to  see  the  value  of  this  pub- 
licity to  them. 


Eugene  Mullin,  recent  acquisition  to  I  he 
Coldwyn  editorial  forces,  comes  to  Xew  York 
this  week  to  confer  with  Samuel  Goldwyn  upon 
the  company's  coming  production  activities  and 
assume  active  charge  of  the  script  department  in 
the  East. 


3466 


Motion  Picture  News 


Hobart  Hutchinson,  son  of  Samuel  S.  Hutchinson 
of  the  American  Kilm  Company,  inc. 

Hobart  Henley  Begins  Work  on 
"  Skin  Deep  "  for  Pathe 

ACTUAL  work  upon  "  Skin  Deep," 
Hobart's  second  production,  to  be  re- 
leased under  his  new  contract  with  Pathe, 
was  started  at  the  Henley  Studio  when  the 
opening  scenes  of  the  picture  were  shot  by 
J'Jichard  l<"r\cr,  formerly  cameraman  for 
lioudini  and  \^ivian  Martin. 

Henley,  accord'ng  to  reports,  spent  four 
days  in  selecting  a  suitable  interior  for  the 
beginning  of  the  new  picture  and  after 
much  searching  on  the  part  of  Warren 
l'"romme,  Mr.  Henley's  assistant,  a  model 
set  was  finally  located  in  New  Jersey 
where  carpenters  and  artists  were  imme- 
(liatel)-  dispatched  to  properly  reproduce 
tlie  set.  This  is  cited  by  Pathe  as  one  e.x- 
ample  of  the  m'nute  care  and  detail  which 
Mr.  Henley  is  said  to  be  giving  to  h  s 
productions. 


"  Legends  of  Wilderness  "  May  be 
Sold  Outright 

So  great  has  become  the  reported  de- 
mand for  the  Sunset-Burrud  "  Legends  of 
the  Wilderness "  scenics  that  the  Bulls- 
Eye  Film  Corporation  which  is  behind  the 
venture,  may  lake  advantage  of  one  of  the 
many  fine  offers  sulimitted  by  big  dis- 
tributing organizations  and  may  sell  the 
"  legends  "  outright,  according  to  Milton 
L.  Cohen,  Bulls-Eye  president.  At  first 
it  was  intended  liy  Bulls-Eye  to  state 
right  the  scenics.  The  Third  Legend  is 
now  being  filmed. 


Logue  Back  from  Porto  Rico 

Charles  A.  Logue,  secretary  of  A.  H. 
Fischer  Features,  Inc.,  and  the  writer  of 
all  the  'scripts,  both  originals  and  adapta- 
tions, picturized  by  the  firm,  is  back  at  the 
Fischer  studies  in  New  Rochelle.  During 
his  three  weeks'  abs' nee.  Mr.  Logue 
journeyed  to  Porto  Rico  to  gather  local 
color  for  his  'script,  which  is  to  he  put  on 
following  the  completion  of  the  "The 
Red  Virgin,"  now  being  staged  as  a  B.  A. 
Rolfe  production. 


Fox's  "  Eastward  Ho  "  Completed 
in  27  Working  Days;  Cast 

According  to  reports  27  working  aays 
only  were  recjuired  to  complete  "  Eastward 
Ho,"  for  William  Fox.  This  is  the  second 
leature  for  the  Fox  program  in  which  Wil- 
liam Russell  is  starred.  It  is  reported  to  be 
a  sensational  story  of  a  Westerner  trans- 
ferred to  New  York,  and  is  full  of  action. 
Director  Emmett  J.  Flynn  was  given  an 
opportunity  to  screen  many  points  of  in- 
terest in  the  great  city,  and  some  of  the 
interior  scenes  are  said  to  be  exact  dupli- 
cates of  the  home  of  a  well-known  mil- 
lionaire. 

William  Russell's  role  fits  him  very  well, 
it  is  said,  and  he  should  score  heavily  as 
the  hero  of  the  story.  A  good  cast  supports 
tb.e  star.  His  leading  woman  is  Lucille 
Lee  Stewart,  who  in  "  Eastward  Ho " 
wears,  it  is  claimed,  some  of  the  most 
startling  creations  of  the  modiste's  art. 
Robert  Cain  has  the  heavy  role  in  the  pro- 
duction. Johnny  Hincs,  a  comedian,  plays 
the  part  of  the  rube  in  New  York.  Mary 
Hay  is  the  ingenue  of  the  picture.  Charles 
A.  Stevenson,  Ralph  Delmar  and  Colin 
Chase  round  out  the  cast. 


L.    A.    Pollock    exhibits   the  box    of   Fox  film 
brought  to  New  York  by  aeroplane 

Bee    Hive    Monopolizes  Madison 
Street  Houses  in  Chicago 

Mr.  R.  C.  Cropper's  Chicago  Bee  Hive 
Exchange  claims  to  have  established  a 
new  record  for  Madison  Street  in  Chi- 
cago, (luring  the  past  three  w'eeks.  It  be- 
gan with  Texas  Guinan  in  "  The  She 
Wolf  "  playing  two  consecutive  \vceks  at 
the  Star.  "  The  Mysterious  Mr.  Brown- 
ing" opened  for  four  days,  first  run,  at 
the  Alcazar,  then  playing  a  repeat  date  for 
a  solid  week,  directly  across  the  street 
at  the  Star  Theatre.  Neal  Hart  in  "  When 
the  Desert  Smiled "  went  in  to  the  Al- 
cazar as  opposition  for  a  week's  run. 

The  fourth  picture  selected  for  the  Fea- 
ture program  is  Crane  Wilbur's  five-reel 
picture,  "  Stripned  for  a  Million,"  release 
date  of  which  has  been  set  for  November 
first. 

Film  Stars  to  Aid  Concert  for  Beth 
David  Hospital 

A  concert  to  aid  the  building  fund  of 
Beth  Dav'd  Hospital,  at  which  many  prom- 
inent screen  stars  will  lend  their  aid,  has 
been  arranged  and  will  be  given  at  the 
Manhattan  Opera  House  on  November  16 
Moses  A.  Sachs  is  in  charge  of  the  ar- 
rangements. 


Author  Praising  Screen  Says  He 
Gets  Ideas  from  It 

Achmed  Abdullah,  author  and  play- 
wright, addressed  the  Associated  Motion 
Picture  Advertisers  at  their  weekly  lunch- 
eon on  the  subject  "  Writing  and  Motion 
Pictures."  Mr.  Abdullah  had  a  few  criti- 
cisms to  make  of  certain  motion  picture 
productions,  but  he  paid  the  screen  the 
greatest  compliment  that  could  come  from 
a  literary  man  by  saying  he  followed  the 
action  of  motion  pictures  in  writing  his 
stories. 

"  I've  been  writing  plays  with  Mr.  David 
Belasco,"  he  said.  "  He  read  some  of  my 
stufif  and  remarked :  '  You  have  a  new 
"  kick  "  here  —  where  did  you  get  it  ?  ' 

"  I   saw  it  in  motion  pictures,"  I  told 
him.    This  play  is  soon  to  be  produced  In 
Mr.  Belasco.   It  is  my  belief  that  the  drama  t 
ought  to  be  grateful  to  motion  pictures 
for  what  they  have  done  for  it. 

"  I  get  many  of  my  ideas  from  motion 
pictures  —  ideas  which  are  developed  into 
stories  that  go  very  well  indeed.  By  fol- 
lowing motion  pictures  closely  I  learn  the 
trick  of  following  my  characters  through 
the  whole  action.  Other  authors  follow 
the  same  line." 


L.  B.  Mayer  Gives  a  Pre-Release 
Show  of  "  In  Old  Kentucky  " 

The  whole  country  was  pretty  well 
represented  at  the  pre-release  showing  of 
Anita  Stewart's  latest  production  "  In  Old 
Kentucky,"  which  her  producer,  Louis  B. 
Mayer  gave  at  Hotel  Astor,  New  York, 
Wednesday  evening,  October  8.  First 
National  Franchise  holders  from  every  | 
single  district  were  present,  in  addition  to  j 
se\eral  branch  managers. 

The    guests    included    Robert  Lieber, 
president   of   the   First   National ;   J.   D.    '  I 
Williams,   general   manager;    and  Harry 
Schwalbe,   treasurer;    N.   H.   Gordon   of  | 
Boston  ;  Col.  Fred  Levy  of  Louisville,  Ky. ;  ) 
T.   L.  Tally  of   Los   Angeles;   John  H.  ' 
Kunsky    of    Detroit;    Harry    Nolan  of 
Denver;  Fred  Dankin  of  San  Francisco; 
J.    Robert    Rubin,    Bruce    Johnson.  San 
Francisco;  Watterson  Rothaker,  Chicago; 
and  Joseph  Skirbol,  Pittsburgh. 


Louis  B.  Mayer 


November  8  ,  i  Q  i  9 


3467 


Recent  Fox  Activities  in  Brief 


irl  Hurd.  who  supcrvisis  all  cartoons  iii  hiiu 
cational  department  of  Famous  Playcrs- 
Lasky  Corp. 


East  Is  East  and  West  Is  West. 
When  Films  Are  to  Be  Made 

Much  has  Iteeii  said  lately  in  a  prophclic 
way  concerning  the  future  location  of  the 
motion  picture  supply,  which  is  now  cen- 
tered in  southern  California.  The  fact  that 
some  of  the  large  producing  concerns  are 
erecting  studios  in  the  neighborhood  of 
New  York  has  led  some  of  the  prophets 
to  assert  that  a  hegira  has  set  in  eastward. 
This  prediction  is  based  on  the  fact  that 
improvements  in  the  methods  of  artificial 
lighting  have  made  it  possible  to  produce 
technical  effects  indoors  that  heretofore 
needed  the  peculiar  sunlight  of  California. 

But,  according  to  William  Desmond 
Taylor,  the  Paramount  director,  there 
does  not  seem  to  be  any  prospect  of  over- 
coming the  financial  and  adverse-weather 
handicaps  that  tend  to  make  movies  costly 
when  put  together  in  the  East  instead  of 
in  California. 

Mr.  Taylor  said:  "I  was  almost  three 
months  making  one  picture  in  the  East 
this  summer  and  autumn.  It  was  a  film 
which  would  ordinarily  have  taken  from 
five  to  six  weeks,  and  the  delay  was 
caused  by  the  excessive  amount  of  rain. 
Exteriors  which  were  absolutely  essential 
just  couldn't  be  obtained,  and  while  I  en- 
joy the  East  and  have  a  most  happy  iinte 
there  when  I  can  loaf,  give  mc  California 
if  I  am  working." 


McLaughlin   Drama  is  Scoring 
Throughout  Ohio 

"  The  House  Without  Children,"  under 
the  guiding  genius  of  Leon  Netter  is  prov- 
ing a  big  attraction  throughout  the  State 
of  Ohio  it  is  reported.  Mr.  Xetter  is  pri- 
marily a  show-man  and  understands  the  art 
of  attracting  attention  to  his  show. 

He  has  employed  a  company  of  actors 
to  play  two  of  the  big  scenes  in  the  Mc- 
Laughlin drama  and  a  tenor  soloist  to 
sing  the  sentimetal  song  in  the  last  act. 
A  telegraphic  report  from  Cleveland  reads 
as  follows : 

"  Netter  is  putting  out  the  biggest  road- 
show ever  organized  for  a  motion  picture. 
His  weekly  expense  for  actors,  singers  and 
management  exceed.^  the  usual  top  rental 
for  the  best  feature  pictures." 


Review  of  the  Recent  and  Present 
Undertakings  Show  Unusual  Ac- 
tivities in   Many  Branches 
TiriLLI.Wr  Fox,  president  of  Fox  Film 

'  Corporation,  has  issued  an  important 
annoimcement  of  recent  and  present  activi- 
ties undertaken  by  the  corporation.  Two 
stars  have  been  added  to  the  I'ox  galaxy. 
These  are  Miss  Shirley  Mason,  who  is  a 
New  York  girl;  and  "Buck"  Jones,  a 
t\T)e  of  Western  .American,  who  has  a 
long-term  contract  for  Western  pictures. 
Miss  Josie  Sedgwick  has  been  signed  to 
play  leads  with  Jones  ;  .Albert  Roscoc  has 
signed  as  a  leading  man;  an<l  Henry  J. 
Hebert  will  play  as  a  gentlemanly  villain. 

Mr.  Fox's  announcement  came  as  a  re- 
sult of  a  lengthy  telegram  from  Winfield 
R.  Sheehan,  general  manager  of  Fox  F"ilm 
Corporation,  who  went  to  the  Pacific 
Coast  a  month  ago,  accompanied  by  Arthur 
James,  supervisor  of  advertising  and  pub- 
licity to  consummate  negotiations  with 
leading  photoplay  actors,  directors  and 
writers. 

The  president  of  the  corporation  said 
that  in  addition  to  the  new  stars,  Cliflf 
Smith,  the  well-known  director  of  Western 
pictures,  now  directs  Tom  Mix,  while 
Charles  Swickard  will  direct  the  pictures 
in  which  "  Buck  "  Jones  stars. 

H.  H.  \'an  Loan,  former  newspaperman, 
and  now  a  novelist  and  scenario  w'riter,  has 
made  a  contract  to  write  stories  of  the 
Far  West  for  Tom  Mix.  This  will  assure 
the  Western  star  a  supply  of  stories  of  the 
type  in  which  he  has  gained  such  popular- 
ity on  the  screen.  Mr.  Fox  also  includes 
in  his  announcement  news  to  the  effect  that 
Tom  Mix,  Madeline  Traverse  and  Gladys 
Brockwell  have  renewed  their  contracts. 


Hallmark  Announces  the  Sale  to 
Sterlinjj  Film  of  Canada  of 
This  Entire  Series 
Wf  F.  RODGERS,  general  sales  mana- 
VV  .  ger,  Hallmark  Pictures  Corpora- 
tion, announces  that  Sterling  Films,  Ltd.,  of 
Montreal  and  Toronto,  handling  exclu- 
sively the  -Hallmark  releases  in  Canada,  has 
booked  the  series  of  twenty-six  Famous 
Directors'  pictures  at  the  Imperial  Theatre, 
Montreal.  The  first  of  the  series  to  play 
the  Imperial  is  Burton  L.  King's  six-reel 
special,  "  Wit  Wins,"  starring  Florence 
Billings,  who  is  supported  by  Hugh  Thomp- 
son and  Eugene  Strong.  "  Wit  Wins  "  will 
run  for  three  days  at  the  Imperial  begin- 
ning October  26th. 

Following  "  Wit  Wins,"  the  Imperial  will 
run  Charles  Miller's  production,  "  Love, 
Honor  and  (?),"  starring  Ellen  Cassidy 
and  Stuart  Holmes.  J.  Searle  Dawley's 
six-reel  production,  "  The  Phanton  Honey- 
moon," starring  Marguerite  Marsh  is  third 
on  the  list;  and  another  Miller  production, 
"  The  Heart  of  a  Gypsy,"  starring  Florence 
Billings,  is  fourth.  Frank  G.  Hall,  presi- 
dent of  Hallmark,  announces  that  he  has  in 
preparation  two  other  productions  —  one 
under  the  direction  of  Mr.  Miller,  a  screen 
version  of  Clinton  Stagg's  "  High  Speed," 


The  report  further  states  that  Supervis- 
ing Director  Hampton  Del  Ruth,  with  his 
assistants,  Eddie  Clinc,  Roy  Del  Ruth,  Jack 
Blystonc,  K.  G.  MacLcan  and  Felmar  Lord, 
is  making  plans  for  enlargements  in  Sun- 
shine Comedies.  The  funny  Singer  Mid- 
gets have  contracted  to  appear  in  the  com- 
edies—  the  first  time  they  will  have  ap- 
peared in  films,  it  is  said. 

The  "  Film  City  Two  Minutes  from 
Broadway,"  as  the  new  Fox  building,  55th 
St.  and  10th  Ave.,  New  York,  is  called,  is 
nearly  completed,  and  present  indications 
are  that  the  corporation  will  move  into  its 
new  home  about  December  1.  The  im- 
mense fireproof  brick,  concrete  and  steel 
structure  will  mark  a  new  advancement  in 
the  field  of  motion  picture  making,  it  is 
said,  because  in  it  are  being  placed  the 
latest  appliances  for  the  filming  of  photo- 
plays and  the  manufacture  of  the  films,  be- 
sides the  modern  conveniences  for  the 
benefit  of  exhibitors  who  visit  the  business 
offices  and  for  the  comfort  of  the  hundreds 
of  employees  in  the  building. 

A  visit  to  the  new  $2,.i0(),000  building 
impresses  one  with  the  completeness  with 
which  Mr.  Fox  has  cared  for  the  up-to- 
date  manufacture  of  films  and  for  the  com- 
fort of  his  employees  as  well  as  visiting 
exhibitors.  The  seven  projection  rooms 
will  have  all  the  advantages  of  the  best 
lilm  theatres.  The  seats  will  placed  on  a 
sloping  floor  and  will  be  well-upholstered. 
For  his  employees  Mr.  F'ox  has  provided 
a  large  restaurant,  a  reference  library  and 
rest  rooms.  There  will  be  on  duty  at  all 
times  a  physician,  a  dentist,  a  chiropodist 
and  barbers.  There  will  be  dressing  room 
accommodations  for  1,000  players,  beside 
dressing  rooms  for  the  stars  and  green 
rooms. 


^.tarring  Edward  Earle  and  Gladys  Hulcttc; 
and  the  other  a  feature  started  this  week 
under  the  direction  of  Dallas  M.  Fitzger- 
ald Director  Fitzgerald's  first  production 
will  lie  the  screen  version  of  an  original 
story  by  Leon  Britton.  Edmund  Breese, 
Anna  Lehr  and  James  Morrison  have  the 
principal  roles. 

Mr.  Hall's  policy  in  booking  the  Famous 
Directors'  scries  is  based  on  the  open  book- 
ing policy.  A  two-picture  cancellation  is 
the  privilege  of  the  exhibitor  if  he  so  elects 
and  there  are  always  four  pictures  ahead 
in  the  Hallmark  exchanges  for  the  exhib- 
itor to  view.    He  can  see  before  he  buys. 


November  5  Set  by  Goldwyn  as 
"  Salesmen's  Day  " 

Goldwj'n  Pictures  Corporation  has 
designated  November  5th  as  "  Salesmen's 
Day."  On  that  day  e\ery  salesman  con- 
nected with  any  of  Goldwyn's  twenty-two 
exchanges  will  go  out  after  a  record  break- 
ing numlier  of  contracts.  Branch  mana- 
gers report,  that  judging  from  the  enthu- 
siasm displaced  by  their  men  in  the  field, 
the  fifth  of  November  will  be  the  biggest 
day  in  the  history  of  the  Goldwyn  sales 
organization. 


FamousDirectors'SeriesBooked 


3468 

West  Permanently  Gets  Mayer 


Producer  Goes  to  Personally  Super- 
vise Future  Output ;  Speaks  of 
Standards  for  Future 

AFTER  an  extremely  strenuous  sum- 
mer in  New  York,  during  which  he 
moved  his  Eastern  organization  into  larger 
quarters,  hired  a  few  directors,  paid  record 
prices  for  several  well  known  books  and 
plays,  mapped  out  gigantic  publicity  and 
promotion  plans  for  his  Anita  Stewart  and 
Mildred  Harris  Chaplin  productions,  Louis 
B.  Mayer,  has  returned  to  the  Coast  ac- 
companied by  his  wife  and  two  children, 
prepared  to  make  his  home  permanently  in 
California. 

Before  leaving,  Mr.  Mayer  had  this  to 
say  about  his  accomplishments  and  pros- 
pects in  the  making  of  motion  pictures : 
"  It  is  with  a  tinge  of  regret  that  I  am 
leaving  the  East  this  time,  for  it  means 
taking  my  very  home  with  me.  I  like 
southern  California,  its  wonderful  clirr.ate 
and  beautiful  scenery,  but  it  is  not  for  that 
I  am  permanently  forsaking  my  former 
home.  It  is  because  I  have  set  a  standard 
of  motion  picture  production  so  high  that 
I  am  afraid  to  trust  the  reaching  of  that 
standard  entirely  to  others.  It  is  just  a 
year  since  I  entered  the  producing  field, 
and  in  the  beginning  I  made  many  promises 
as  to  the  kind  of  pictures  I  was  going  to 
make  with  Anita  Stewart.  I  have  done 
everything  in  my  power  to  live  up  to  these 
promises.  I  have  stinted  on  nothing, — 
money,  time  nor  energj', —  and  the  exhibi- 
tors and  the  public  are  the  ones  to  say 
whether  or  not  I  have  made  good.  And 
I  know  what  their  verdict  has  been. 
Stewart  productions  have  received  their  un- 
qualified stamp  of  approval. 

"  I  have  consistently  held  to  my  policy 
of  combining  the  great  star,  great  play, 
great  director  and  great  cast.  Regarding 
the  star,  I  doubt  if  anyone  questions  Miss 
Stewart's  greatness  today.  As  to  directors, 
the  three  I  secured  for  her  productions 
have  all  been  engaged  to  make  specials 
for  the  First  National  and  Famous  Players, 
which  should  be  proof  enough  that  I  have 
gone  after  the  best.    The  expensive  and  at 


the  same  time  capable  casts  have  been 
the  talk  of  the  industry,  and  as  for  the 
stories,  the  large  sums  paid  for  them  have 
been  amply  justified  by  the  returns  to  ex- 
hibitors as  well  as  to  myself. 

"  I  have  set  even  a  higher  standard  for 
the  coming  year,  and  with  two  stars  now 
instead  of  one  a  year  ago,  I  can  see  some 
real  work  ahead.  I  plan  making  six  pro- 
ductions with  Miss  Stewart  as  the  star,  and 
six  with  Mildred  Harris  Chaplin  who  has 
seen  fit  to  entrust  me  with  the  produc- 
ing of  her  future  pictures.  In  addition  I 
hope  to  make  several  big  specials,  which 
will  be  specials  in  the  real  sense  of  the 
word.  I  have  secured  a  number  of  excep- 
tionally fine  stories,  including  '  The  Yel- 
low Typhoon,'  '  The  Fighting  Shepherdess,' 
and  '  Judith  of  Blue  Lake  Ranch  '  for  Miss 
Stewart,  and  '  The  Inferior  Sex,'  '  Old 
Dad  '  and  'Pollyop  of  the  Storm  Country ' 
for  Mrs.  Chaplin. 

"  The  question  of  directors  is  always  a 
serious  one,  but  I  believe  I  have  solved  in 
satisfactorily.  In  Joseph  Henaberry  who 
will  direct  Mrs.  Chaplin  I  have  a  director 
who  has  come  through  every  test  with 
flying  colors.  I  look  for  him  to  spring  a 
genuine  surprise  in  his  first  Chaplin  pro- 
duction. 

"  At  the  coast  I  could  have  hired  a 
studio,  but  I  wanted  one  after  my  own 
ideas,  and  so  I  am  having  one  built.  In 
it  I  am  embodying  many  features  not 
found  in  studios  before.  But  in  every  case 
these  features  have  been  introduced  not 
for  show,  but  for  the  comfort  of  the 
star  and  the  players  and  the  facilitating  of 
picture  production.  I  have  planned  for 
beautiful  bungalow  dressing  rooms  for 
h(5th  Miss  Stewart  and  Mrs.  Chaplin  so  that 
they  may  be  really  '  at  home '  in  their 
screen  w"ork. 

"  Of  course  I  shall  come  East  occasion- 
ally, and  expect  to  make  the  first  trip  back 
with  the  first  Chaplin  picture  which  ought 
to  be  ready  about  the  first  of  the  year. 
But  these  visits  will  necessarily  be  brief  as 
otherwise  the  purpose  of  my  living  at  the 
coast  would  not  be  gained." 


Motion  Picture  News 

Fox  Signs  Clyde  Cook,  Noted 
Foreign  Comedian 

To  those  interested  in  motion  pictures 
the  announcement  by  William  Fox  that 
Clyde  Cook,  the  noted  British  entertainer 
now  amusing  big  audiences  at  the  New 
York  Hippodrome,  is  to  join  Fox  Sunshine 
Comedies,  comes  as  a  pleasant  surprise. 

Completion  of  the  negotiations  assures 
to  followers  of  the  screen  in  the  United 
States  and  all  other  countries  a  plentiful 
supply  of  laughs,  for  Mr.  Cook's  reputa- 
tion for  delighting  theatre-goers  is  of  the 
highest  in  Australia,  England,  France  and 
since  he  has  been  with  "  Happy  Days  "  a' 
the  big  New  York  playhouse,  in  thi- 
country.   

Hall-Room  Boy  Comics  Continue 
Production  Indefinitely 

To  contradict  several  rumors  to  the 
contrary,  Harry  M.  Rubey,  newly-elected 
president  of  the  National  Film  Corpora- 
tion, stated  this  week  that  the  two-reel 
comedies  being  issued  as  "  The  Hall-Room 
Boy  Comedies "  would  continue  indefi- 
nitely to  be  produced  in  California.  The 
distribution  and  handling  of  the  Hall- 
Room  Boys  series  are  in  the  hands  of 
Jack  and  Harry  Cohn,  and  Mr.  Rubey 
stated  that  there  would  be  no  change  in 
these  arrangements. 


Serial  Story  in  New  York  Evening 
World  Aids  "  Black  Secret  " 

Publicity  is  given  the  forthcoming  Pathe 
serial,  "  The  Black  Secret,"  starring  Pearl 
White,  by  the  publication  in  the  New  York 
Evening  World  of  the  new  Robert  W. 
Chambers'  novel,  "  In  Secret."  "  The  Black 
Secret "  is  adapted  from  the  Chambers' 
novel  by  Bertram  Millhauser  and  was  di- 
rected by  George  B.  Seitz,  Pathe's  famous 
producer-director-star. 


Swickard  Becomes  Fox  Director 

Charles  Swickard,  who  has  had  a  varied 
career  as  stage  director,  actor  and  play- 
wright, has  signed  a  contract  to  serve  in 
the  capacity  of  director  with  the  Fox  Film 
Corporation.  The  Fox  Film  was  repre- 
sented b\-  Winfield  R.  Sheehan,  the  gen- 
eral manager,  in  the  signing  of  the  agree- 
ment. The  contract  was  effected  at  the 
Hollywood  Studios,  where  Mr.  Swickard 
has.  established  his  headquarters. 


Philadelphia,  Pa. ;  Rialto,  Washington, 
D.  C. ;  Grand,  Camden,  N.  J. ;  Loew's  Hip- 
podrome, Baltimore,  Md. ;  Strand,  Scran- 
ton,  Pa. ;  Savoy,  Wilkes-Barre,  Pa. ;  Re- 
gent, Allentown,  Pa. ;  The  State  St.,  Tren- 
ton, N.  J. ;  OhTnpic,  Pittsburgh,  Pa. ; 
Wigwam,  San  Francisco,  Cal. ;  Liberty, 
Sacramento,  Cal. ;  Lyceum  Starland,  Win- 
nipeg, Man. ;  ex,  Brantford,  Ont. ;  Majes- 
tic. Boston,  Mass. ;  Empire,  Portland, 
Oregon;  Strand,  Syracuse,  N.  Y. ;  Or- 
pheum,  Rockford,  111. ;  Fisher,  Danville, 
111. ;  Mirror,  Moline,  111. ;  Columbia,  Day- 
ton, Ohio ;  Strand.  Cleveland,  Ohio ;  New 
Regent,  Lima,  Ohio;  Pantheon,  Toledo. 
Ohio;  Strand,  Ft.  Wayne,  Ind. ;  Strand. 
Evansville,  Ind.;  "Washington."  Richmond, 
Ind. ;  Liberty,  Kansas  City.  Mo. ;  Califor- 
nia, Los  Angeles,  Cal. ;  "  Piclcv\nck,"  San 
Diego,  Cal. ;  and  Florence,  Pasadena,  Cal. 


'  'TheRighttoHappiness' '  Scores 


The  Reports  From  A^arious  Parts  of 
Country  Record  Triumph  of 
Universal  Feature 

THF^  L'niversal  Film  Manufacturing 
Company  acclaims  "  The  Right  to 
Happiness "  as  truh-  one  of  the  greatest 
piclurrs  of  the.  year,  and  in  support  of  its 
statement  points  to  the  reported  triumphs 
that  the  production  is  said  to  have  experi- 
enced, in  the  East,  the  Middle-West  and 
the  vv^est.  As  a  substantial  evidence  of  the 
way  its  great  popularity  affected  some  of 
the  larger  circuits  in  the  countr}'  the  LTni- 
versal  announces  that  the  Lower  New  York 
Circuit,  the  Fox  Circuit,  the  M.  and  S. 
Amusement  Co.,  the  Sohmer  and  Brill  Cir- 
cuit, the  Consolidated  Amusement  Co.,  and 
other  leading  circuits  uookcd  this  produc- 
tion shortly  after  its  premier  showing.  In 
Chicago    the   large   Lubliner   and  Trintz 


circuit,  the  Shoenstadt  and  Sons  circuit  and 
•  other  leading  Chicago  theatres  have  also 
booked  the  feature. 

In  New  York  alone  the  day  total  is  said 
to  run  to  more  than  450  days,  and  in  Chi- 
cago the  total  number  of  playing  days  to 
date  is  300.  These  figures  are  being  aug- 
mented daily,  according  to  reports. 

But  New  York  and  Chicago  are  not 
alone  in  their  demand  for  this  Dorothy 
Phillips'  production.  Other  large  theatres 
in  cities  throughout  the  country  which  have 
booked  "  The  Right  to  Happiness "  are : 
Majestic,  Springfield,  Ohio;  Majestic, 
Cleveland,  Ohio;  Colonial,  Keokuk,  Iowa; 
Patricia,  London,  Ont. ;  Loughlin,  Long 
Beach,  Cal. ;  Grand,  Riverside,  Cal. ; 
Strand,  Phoenix,  Arizona;  Strand,  Milwau- 
kee, Wis.;  The  Fuller,  Madison,  Wis.; 
Unique,  Minneapolis,  Minn. ;  Sim,  Omaha, 
Neb. ;  Rialto,  Lincoln,  Neb. ;  Metropolitan, 


November  8 ,  i  9  1 9 


3469 


Strong   Cast   and   An  Impressive 
Theme  for  New  Fox  Feature 

R.  A.  Walsli's  cineinelodramatic  produc- 
tion, "Should  a  Husband  Forgive?,"  is 
said  to  possess  a  strong  cast  and  in  addi- 
tion, it  is  credited  with  being  a  powerful 
sermon  — a  strong  impressive  story  that 
teaches  a  moral  of  vital  force  to  all  hu- 
manity. 

Miriam  Cooper,  the  creator  of  the  title 
role  in  Fox's  celebrated  screen  version  of 
"  Evangeline,"  is  the  central  figure  of 
"Should  a  Husband  Forgive?." 

Mrs.  James  K.  Hackett,  professionally 
known  as  Beatrice  Bcckley,  brings  to  the 
role  of  the  wife  whom  the  husband  would 
not  forgive  a  finished  art  it  is  said,  which 
makes  this  part  a  powerfully  appealing 
one. 

The  Other  members  of  the  cast  include 
Percy  Standing  as  Rex  Burleigh,  who  plans 
the  downfall  of  Ruth  Fulton,  the  part 
enacted  by  Miss  Cooper ;  Vincent  Cole- 
man, the  leading  juvenile;  Eric  Maync ; 
Martha  Mansfield ;  Lyster  Chambers : 
Charles  Craig ;  James  Marcus ;  Johnny 
Ries ;  and  Tom  Brooks. 


Capital  Film  Party  in  "  Real  " 
Shipwreck  Off  West  Coast 

Fort\-two  employees  of  the  Capital  Film 
Co.,  members  of  the  cast  making  the  Ncal 
Hart  productions,  spent  an  anxious  night 
aboard  a  ship-wrecked  vessel  off  Newport 
Beach,  Calif.,  October  14th,  according  to  a 
telegram  just  received  by  Mr.  S.  L.  Barn- 
hard,  president  of  the  Company,  from 
C.  E.  Eckels,  General  Manager  of  the  Cap- 
ital Film  Co. 

A  three-masted  vessel,  the  Fremont,  with 
the  entire  company  aboard  went  aground 
among  the  breakers  at  about  6  p.  m.,  as 
the  company  was  returning  to  land  after 
a  day  spent  in  taking  pictures  for  their 
story.  They  were  eventually  rescued  by 
life  lines  stretched  from  the  shore.  All 
members  of  the  rescued  company  are  now 
reported  to  be  in  good  condition,  after 
their  strenuous  experience. 


Good   Cast  in   the  Prospective 
Christie  Special  Comedy 

In  .\1.  E.  Christie's  new  special.  Colleen 
Moore  heads  the  cast  which  also  includes 
Earl  Rodney,  Eddie  Barry,  Helen  Darling, 
Gene  Corey,  Harry  Rattenbarry,  Jack  Hen- 
derson, George  French,  William  Bletcher, 
Ward  Caulfield  and  Harry  De  Roy. 

According  to  reports,  the  plot  involves 
the  burning  of  "  Rome  "  and  such  charac- 
ters as  the  historic  Nero,  Brutus,  Cassius, 
etc.,  the  whole  theme,  of  course,  being 
burlesqued  from  the  Christie  comic  view- 
point. 


Realart's    Philadelphia  Branch 
Office  Moves  to  New  Home 

John  S.  Woody,  general  manager  of 
Rcalart  Pictures  Corporation,  announces 
the  removal  of  the  Philadelphia  branch 
office  to  a  new  location,  1237  Vine  Street. 
It  is  in  the  heart  of  the  motion  picture 
trade  district  and  manager  Jay  Emanuel  is 
reported  to  be  quite  happy  in  his  new  home. 


M.     .\.     Lightinan,     President    Criterion  Film 
Service,   Altanta,  Ga. 

"  Please  Get  Married  "  Scores  in 
Striking  Fashion 

Viola  Dana's  first  Screen  Classics,  Inc., 
special  production,  "  Please  Get  Married," 
which  began  with  a  splash  when  the  first 
scenes  were  photographed  with  Miss  Dana 
in  a  bathing  suit,"  made  a  tremendous 
splash  as  well  with  its  release,  according 
to  exhibitor's  reports  and  newspaper  no- 
tices received  at  the  home  offices  of  Metro 
in  the  Longacre  building. 

The  California  Theatre,  Los  Angeles,  re- 
ferred to  the  production  as  a  "  100  per 
cent  box-office  attraction."  Similar  lauda- 
tory comments  were  received  from  the 
bigger  houses  the  country  over. 


Robertson-Cole  Reports  "All's 
Well  "  in  the  Northwest 

Robertson-Cole  Company  reports  that  the 
Sunday  "  Oregonian,"  a  local  paper  of  Port- 
land, Ore.,  during  the  recent  harvest  festi- 
\  al,  gave  a  fine  write-up  of  the  current  Rob- 
ertson-Cole features.  Three  of  the  local 
photoplay  houses  are  also  said  to  have 
conducted  an  elaborate  exploiting  cam- 
paign in  behalf  of  the  company's  produc- 
tions, which  were  being  shown,  during  the 
season.  Altogether,  the  returns  from  this 
section  of  the  country  are  reported  to  be 
gratifying  and  to  indicate  a  healthy  growth 
of  the  motion-picture  industry  in  the 
Northwest. 


Dorothy  Gish  and  Company  Com- 
ing East  Soon 

The  Dorothy  Gish  Company,  which  has 
continued  work  at  the  Sunset  Studios  since 
the  departure  of  D.  W.  Griffith  and  com- 
pany, plans  to  leave  for  New  York  as 
soon  as  the  present  picture,  being  made  by 
Director  Elmer  Clifton,  is  completed.  The 
present  subject  has  Ralph  Graves,  Rhea 
Haines,  Raymond  Cannon  and  Charles 
Gerrard  as  the  principal  players.  No  title 
has  been  selected  for  the  subject. 


Early  Returns  on  "  The  Blue  Bon- 
net" Augur  Success 

According  to  slaninenis  the  Hodkin- 
son  managers  throughout  the  country  have 
turned  in  a  baiuier  week's  business  on 
"  The  Blue  Bonnet,"  starring  Billie 
Rhodes.  It  is  said  that  the  National  Film 
Corporation  of  America  production  is  giv- 
ing great  promise  of  developing  into  the 
biggest  artistic  and  financial  success  in 
which  the  dainty  ingenue  star  has  yet  ap- 
peared. 

The  Hodkinson  home  office  has  approved 
a  contract  with  the  Rowland  and  Clark 
chain  of  Pittsburgh  theatres,  whereby 
"  The  Blue  Bonnet "  will  be  presented  at 
the  firm's  six  big  houses  during  October. 


Mae  Murray  Signs  a  Contract  with 
the  International 

Mae  Murray,  one  of  the  screen's  best 
known  players,  has  signed  a  contract  with 
the  International  Film  Company,  and  will 
appear  in  Cosmopolitan  Productions.  This 
is  the  second  player  signed  by  Interna- 
tional during  the  week,  Lucy  Cotton  hav- 
ing been  signed  by  this  company  also  to 
appear  in  Cosmopolitan  Productions. 

Robert  Z.  Leonard  will  probably  direct 
Miss  Murray  in  some  of  her  features  for 
this  company.  It  is  thought  that  she  will 
start  working  for  International  about 
November  first. 

Alice  Joyce  Completes  the  New 
Courtney  Feature,  "  Pride  " 

Alice  Joyce  last  week  completed  her  new 
production  by  William  B.  Courtney,  tenta- 
tively called  "  Pride."  It  is  not  likely  that 
it  will  be  released  by  Vitagraph  until  after 
the  Christmas  holidays.  Miss  Joyce  imme- 
diately began  work  on  a  film  version  of 
"  The  Sporting  Duchess,"  the  famous 
Dniry  Lane  melodramatic  spectacle.  ' 

Miss  Joyce  had  a  supporting  company 
which  included  such  players  as  Percy  Mar- 
mont,  Louise  Beaudet,  Charles  A.  Steven- 
son, G.  V.  Seyffertitz  and  Templer  Saxe. 
George  Terwilliger  was  the  director. 


"  The  Eternal  Mother  "  with  Flor- 
ence Reed  Soon  to  be  Offered 

Founded  on  a  universal  theme,  and  carry- 
ing a  crushing  indictment  of  the  woman 
who,  though  fit  and  capable,  shirks  her 
duty  to  the  state  and  to  humanity  by  re- 
fusing to  bear  children,  the  negative  and 
working  print  of  "  The  Eternal  Mother," 
the  fourth  of  the  big  Florence  Reed  spe- 
cials, will  be  turned  over  to  United  Picture 
Theatres  of  America  this  week  for  final 
grooming  before  release. 


Big  Demand  for  "  Six  Feet  Four  " 

The  American  Film  Company  reports 
that  the  bookings  on  its  feature  "  Six  Feet 
Four,"  which  is  based  on  Jackson  Greg- 
ory's novel,  are  tmusually  heavy.  Among 
the  big  circuits  that  have  recently  called 
for  the  production  is  the  Turner  and  Dahn- 
ken  circuit  of  San  Francisco,  which,  ac- 
cording to  reports,  will  swing  the  picture 
across  its  entire  chain  of  theatres  in  the 
West. 


3470 


Motion  Picture  News 


World  Wide  Advertising  Pays  F.P.-LasI^y 

Globe  Girdling  Campaign  Makes  Foreign  Demand  Heavy 


RECOGNIZING  ihal  the  motion  pic- 
ture has  long  since  x  become  the 
universal  language  of  the  masses,  the 
Famous  Players-Lasky  Corporation  has 
ctxended  the  scope  of  its  publicity  and  ad- 
vertising campaign  to  include  the  entire 
world.  For  nine  months  the  Foreign  De- 
partment, of  which  Emil  E.  Shauer,  as- 
sistant treasurer,  is  manager,  has  been 
conducting  an  aggressive  world-wide  cam- 
paign for  the  popularization  of  Paramount- 
Artcraft  pictures,  with  surprising  results 
in  the  way  of  publicity  and  advertising 
returns. 

One  aiir.  of  the  foreign  department  of 
publicity  and  advertising,  which  was  or- 
ganized early  in  1919,  has  been  the  stand- 
ardizing of  the  Paramount-Artcraf t  trade- 
mark throughout  the  world  on  a  scale  simi- 
lar to  that  accomplished  in  the  United 
States  by  the  national  advertising  cam- 
paign conducted  by  Famous  Players-Lasky. 
O.  R.  Geyer  is  manager  of  the  department 
of  foreign  publicity  and  advertising.  That 
the  tirrte  was  ripe  for  such  a  campaign  is 
indicated  by  the  unusual  success  attained 
by  the  foreign  department  in  the  initial 
stages  of  its  campaign. 

For  one  thing  it  has  been  discovered  that 
the  motion  picture  fans  of  Central  and 
South  America,  Europe  and  the  Orient  are 
surprisingly  up-to-date  in  their  knowledge 
and  appreciation  of  the  work  of  the  Amer- 
ican stars,  and  they  have  shown  unusual 
interest  in  the  campaign  conducted  by 
Famous  Players  lo  familiarize  the  photo- 
play lovers  of  the  world  with  the  highest 
grade  and  most  popular  pictures.  South 
American  fans,  in  particular,  are  keenly 
alive  to  the  better  grade  motion  pictures, 
the  demand  for  which  has  grown  enor- 
mously since  American  films  gained  the 


ascendency  in  the  South  American  market 
during  the  war  period. 

In  co-operation  with  its  various  agencies 
and  with  a  number  of  the  leading  motion 
picture  and  trade  publications,  newspapers 
and  general  magazines,  the  Famous  Play- 
ers-Lasky Corporation  has  been  devoting 
more  and  more  attention  to  educational 
work  in  foreign  countries  on  the  subject 
of  Ijetter  films.  As  far  as  possible  this 
campaign  has  been  modelled  after  the  na- 
tional advertising  and  pulilicity  campaign 
which  has  been  carried  on  so  successfully 
throughout  the  United  States  in  the  last 
three  years.  The  end  of  the  war,  with  the 
conscqtient  removal  of  many  of  the  restric- 
tions placed  upon  newspapers  and  other 
publications  by  the  war,  has  brought  about 
a  great  increase  in  the  space  given  motion 
pictures  by  the  leading  publications  in  all 
countries. 

In  the  last  six  months,  according  to  re- 
ports received  by  Famous  Players-Lasky, 
numerous  film  publications,  for  the  trade 
and  public,  have  been  inaugurated  in  South 
America,  Europe,  Japan  and  Australia.  A 
number  of  trade  papers  in  France  and  Italy 
which  suspended  publication  during  the 
war,  ha\  e  resumed  publication,  while  others 
have  increased  in  size  and  are  giving  much 
more  time  and  attention  to  the  work  of 
popularizing  the  motion  picture. 

Reports  from  England,  France,  Scandi- 
!ia\ia,  Italy,  Spain,  Cuba,  Mexico,  Brazil, 
Argentine,  Chile,  Australia  and  Japan  re- 
ceived since  the  inauguration  of  the  world- 
wide publicit\'  campaign  for  Paramount- 
Arlcraft  pictures  indicate  a  great  increase 
in  the  interest  in  motion  pictures  on  the 
part  of  the  general  public  which  has  had 
an  unusually  healthy  reaction  upon  trade 
and  general  publications. 


Newspapers  which  until  a  few  months 
ago  had  scorned  or  ignored  the  motion 
picture  field  as  a  source  of  news,  have 
begun  to  show  signs  of  an  awakening  to 
the  fact  long  since  established  in  America 
that  the  masses  are  interested  in  seeing 
and  reading  about  their  principal  enter- 
tainer, the  movies.  Another  six  months 
will  show  a  surprising  reaction  to  this  sen- 
timent on  the  part  of  the  publications  of 
a  general  circulation,  in  the  opinion  of 
John  C.  Flinn,  director  of  publicity  and 
acKertising  for  the  Famous  Players-Lasky 
Corporation. 

Foreign  film  publications,  especially 
those  catering  to  the  fans,  are  constantly 
increasing  the  space  devoted  to  news  and 
stories  about  American  pictures  and  play- 
ers. The  result  is  that  the  fans  living  in 
the  larger  centers  of  population  are  keenly 
alert  as  to  the  work  of  the  most  popular 
American  screen  players.  In  fact,  so  up- 
to-date  are  they  that  grief  is  certain  to 
visit  the  exhibitor  who  attempts  to  palm 
off  an  old  American  picture  as  the  latest 
work  of  the  star. 

Of  particular  interest  to  Am.erican  ex- 
hibitors, for  geographical  as  well  as  busi- 
ness reasons,  is  the  tremendous  growth  of 
ihe  motion  picture  industry  in  Central  and 
South  America. 

Paramount-Artcraft  pictures  are  tremen- 
dously popular  throughout  Cuba  and  Porto 
Rico,  according  to  A.  L.  Pratchett,  man- 
ager for  the  Caribbean  Film  Company  in 
Cuba,  distributors  of  Paramount-Artcraft 
pictures.  As  a  means  of  stimulating  in- 
terest in  high  grade  motion  pictures,  the 
Caribbean  Film  Company  is  publishing  a 
monthly  magazine,  "  La  Revista  Para- 
mouiU,"  for  the  entertammcnt  and  enlight- 
enment of  motion  picture  fans. 

The  establishment  of  an  exchange  in 
Mexico  for  Paramount-Artcraft  pictures, 
imder  the  name  of  Continental  Film  Com- 
pany, Inc.,  has  served  to  bring  about  a 
great  increase  in  the  public  interest  in 
Paramount-Artcraft  pictures.  Mexican  ex- 
hibitors are  now  able  to  present  the  same 
pictures  shown  in  the  United  State?,  and 
the  public  demand  for  high  grade  pictures 
is  being  constantly  improved. 


Simultaneoi's  Run  of  Three  Pathe 
Serials  in  Week  of  November  9 

Three  Pathe  serials  will  be  running 
simultaneously  on  the  screens  of  the  coun- 
try the  week  of  November  gth.  The  new 
Pearl  White  serial,  "  The  Black  Secret," 
will  be  released  on  that  date,  the  first 
episode  being  entitled  "  The  Great  Secret." 
The  third  episode  of  the  George  B.  Seitz 
serial,  "  Bound  and  Gagged."  entitled 
"Overboard."  and  the  fifteenth  enisode  of 
the  Western  Photoplays  serial  "  The  Great 
Gamble,"  costarring  Anne  Luther  and 
Charles  Hutchison,  will  also  be  released 
on  the  same  date. 


Famous  Players  Lasky  Cortoratiini  has  built  the  village  of  "  MiUville,  III.,"  the 
locale  of  "  The  Copperhead  "  just  as  it  zvas  at  the  period  of  the  action  of  the  play, 
at  the  studio  near  Elmhurst,  L.  I.    Lionel  Barryviorc  is  being  starred  in  the  feature. 


William  Russell.  Fox  star,  has  completed  his 
second  feature  for  William  Fox.  '"  Eastward  Ho." 


November  S  ,  i  9  i  9 


3471 


CAKTELC^ 


Full   Cjver  Photo  of   Gloria  Swanson 
Fea-iired  in  a  Recent  Issue  of.  a  Cuban 
Theatrical  and  Sporting  Paper 


^"'"'cation  ""'■ama.  ' 


i  m  *  m    □  o  □  □  □ 


'mm 


iii' 

J.  J.  „  o  n  p  c 
-Tj*  aoa'oD 


A  Double  Pase  Showing  Paramouat  Scars 
in  Ths  Japanese  Star  Moire  Director/ 


*.  SeTett  Group  Appearing  in  "The 
G:-3en  Room."  Australia's  Stage  Magazine 


FILM  OGKINO 


A  Cover  Photo  of  Myrtle  Lind,  Sennett 
Girl,    in    a   Leading  Norwegian 
Publication 


.  WHY    HE  HEV 


I*"        to  wry  luud  aaH  vnnvilj  la  enlcf  tv  mab 

<il  hM  pkiuAm.  bul  n*  produTM  tbo  rJol*. 

Hn  nry  Lim  h«M>y  a  iha  nmnmji  of  •  ponltfy  bwinni  m  »  (m.!!  B>  hO  W| 

(mO*.  n»T  hU  dMuc-reom.  id  «twh  <lurk«.  lurlwyi.  and  »ll  k>wl«  of  r«^trT  fi 
to  t»nr  bpui*  rnsiMil.  until  Fallr  hat  Km  to  tcMl.  tbc«B  lhi>  lnrL<  ibty  4a  on 


^^.tccia  in  •*  Tne  Picture  Show  "  Lord  Northclitte's  film  pub 


3472 


Motion  Picture  News 


Selznick  Absorbs  a  Corporation 


Now  Controls  New  Republic  Distrib- 
uting   Corporation ;    Busch  is 
President  and  Gen.  Manager 

LEWIS  J.  Sclznick's  extending  interests 
in  the  moving  picture  industry 
reached  out  in  a  new  direction  this  week, 
with  the  formation  of  the  RepubHc  Distrib- 
uting Corporation,  a  picture  organization 
which  begins  with  twenty-two  exchanges 
in  active  operation.  Britton  N.  Busch,  for 
several  years  a  prominent  factor  in  the 
picture  business,  is  president  and  general 
manager  of  the  Republic,  but  Mr.  Selznick 
will  be  in  full  control  as  advisory  director. 

The  new  company  will  have  no  connec- 
tion with  Select,  and  will  conduct  its  busi- 
ness in  separate  exchanges,  handling  a 
complete  line  of  releases  from  the  Home 
Office  at  130  West  46th  Street,  New  York. 
In  order  that  it  may  be  ready  to  engage  in 
business  immediately,  the  company  has 
taken  over  from  the  World  Film  Corpora- 
tion its  entire  list  of  exchanges,  which 
cover  the  United  States  through  twenty- 
two  key  cities. 

Mr.  Busch  makes  the  following  statement 
of  the  general  policy  of  the  Republic  Dis- 
tributing Corporation : 

"  Our  plan  is  to  distribute  the  highest 
grade  independent  productions  we  can  se- 
cure. We  are  in  the  market  for  the  best. 
We  have  engaged  twenty-two  branch  man- 
agers who  have  made  reputations  for  square 
dealing  with  exhibitors  and  who  have 
reputations  for  efficient  service. 


"  One-  clement  which  we  will  develop 
especially  in  our  service  is  the  high  class 
short  sul)jects.  We  will  have  several  in- 
teresting aimounccments  to  make  in  this 
connection  in  a  very  few  days.  By  No- 
vemuer  1st  the  organization  will  be  run- 
ning in  full  blast. 

In  announcing  his  acquisition  of  this  new 
distributing  unit,  Mr.  Selznick  says : 

"  The  Republic  Distributing  Corporation 
is  simply  another  organization  for  exhibit- 
ors' service.  My  aim  is  to  get  in  closest 
possible  touch  with  the  theatre.  For  exam- 
ple, instead  of  distributing  films  through 
the  entire  tributary  territory  near  New 
York  through  the  New  York  Exchange, 
Select  has  branches  in  Albany,  New  Haven 
and  for  the  New  Jersey  business.  But  it 
would  be  out  of  the  question  for  one  com- 
pany to  try  to  distribute  all  the  pictures  in 
the  business.  I  saw  the  opening  for  an- 
other company  operating  along  the  same 
general  lines  of  co-operation  and  exploita- 
tion as  Select,  and  the  Republic  Distribut- 
ing Corporation  has  been  organized  to  meet 
that  demand. 

"  I  have  known  Mr.  Busch  ten  j-ears  and 
ha\e  absolute  confidence  in  his  ability  and 
personality.  As  president  and  general 
manager  of  Republic,  exhibitors  will  find 
him  one  of  the  ablest  and  fairest  execu- 
tives in  the  industry." 

A  detailed  announcement  of  plans  and 
first  releases  will  be  made  by  the  Republic 
Distributing.  Corporation  shortly. 


Gol  d  wy  n  Gets  Booth  Tar  ki  ngton 


Noted  Author,  Interpreter  of  Youth 
and  its  Characteristics,  to  do 
Series  of  Twelve  for  Film 

BOOTH  Tarkington,  one  of  the  fore- 
most authors  in  America  to-day,  and 
probably  the  greatest  interpreter  of  youth, 
has  been  secured  b}-  Samuel  Goldwyi  to  do 
a  series  of  12  two-reel  comedies  for  Gold- 
wyn  Pictures  Corporation. 

For  years  Mr.  Tarkington  has  been 
sought  by  motion  picture  producers,  but  not 
until  last  week,  when  he  signed  a  contract 
with  Air.  Goldwyn,  did  he  consent  to  de- 
vote his  talents  to  the  making  of  photo- 
plays. 

The  arrangements  closed  with  Mr.  Gold- 
wyn mean  that  the  creator  of  the  irrepres- 
sible "  Penrod  "  and  the  irresistible  Baxter 
of  the  "  Seventeen "  stories,  is  going  to 
place  his  next  great  character  of  American 
l)oyhood  on  the  screen,  instead  of  in  a  maga- 
zine or  on  the  stage.  The  stories  will  be 
known  as  the  Edgar  Comedies,  they  will 
be  original  series,  along  the  line  of  the 
"  Penrod  "  masterpieces,  written  especially 
for  photoplay  presentation,  and  the  author 
will  co-operate  in  their  production  at  the 
Goldwyn  Studios. 

This  is  the  first  time  that  Mr.  Tarkington 
has  agreed  to  devote  his  creative  genius  to 
motion  picture  work.  Moreover,  it  marks 
a  triumph  for  the  screen  in  enlisting  the 
support  of  an  author  who,  it  is  felt,  is 
bound  to  become  a  classic  in  Am.erican  lit- 
erature.   His  "  Clarence "  is  one  of  the 


outstanding  successes  of  the  present  stage 
season  in  New  York. 

•  Before  the  contracts  were  signed,  the 
president  of  Goldwyn,  and  other  officials 
of  the  company,  went  over  every  phase  of 
the  motion  picture  situation  with  Mr.  Tark- 
ington, who,  although  he  never  has  ex- 
pressed himself  publicly  on  the  subject,  has 
definite  ideas  about  ways  in  which  the 
humor  and  naturalness  of  photoplays  may 
be  increased  —  ideas  that  he  will  carrj-  out 
in  the  production  of  his  own  W'orks. 

Through  Mr.  Goldwyn,  the  creator  of 
"  Penrod "  was  convinced  that  the  time 
has  co'me  to  offer  his  next  character  crea- 
tion to  a  still  W'ider  public.  In  perfectmg 
a  plan  of  operation,  it  was  decided  that 
two-reel  pictures  afforded  the  ideal  way  of 
presenting  the  type  of  comedies  the  author 
has  in  mind.  They  are  to  be  comedies 
based  on  character  and  situations  arising 
naturally  out  of  the  emotions  and  actions 
of  the  people  introduced.  Mr.  Tarkington 
b(  lieves  that  the  day  of  conventionally  arti- 
ficial humor  in  screen  comedies  has  passed. 


Nat  Levine  Made  Theatrical  Mgr. 
of  L.  K.  Comstock  and  Co. 

Nat  Levine,  formerly  secretan,-  to 
Marcus  Loew,  and  a  well-known  figure  in 
the  film  and  theatrical  fields,  "has  been  ap- 
pointed manager  of  the  Theatrical  Depart- 
ment of  L.  K.  Comstock  and  Company, 
constructing  engiiieers,  with  offices  in  New 
York,  Newark,  Montreal,  Chicago,  Cleve- 
land and  Baltimore. 


Industr>'  Called  to  Arms  to  Aid 
Red  Cross  Drive 

The  American  Red  Cross,  which  on  No- 
vember 2  begins  its  biggest  campaign,  ap- 
peals to  exhibitors  and  those  connected 
in  any  capacity  with  the  motion  picture 
industry,  to  further  its  project,  particularly 
with  publicity. 

The  sum  of  $15,000,000  is  aimed  at  by 
the  Red  Cross,  to  be  devoted  to  aiding  the 
suffering  overseas  and  for  service  to 
America,  particularly  for  emergency  dis- 
aster relief. 

Particularly  is  it  urged  that  the  Red 
Cross  stamps  be  used  this  Christma.* 
season. 


British  Bid  for  American  Star 

The  motion  picture  producers  of  Great 
Britain  are  evidently  preparing  to  make  a 
vigorous  bid  for  success  on  the  screen, 
judging  by  their  recent  activity  in  attempt- 
ing to  line  up  .'\merican  stars  for  coming 
British  film  productions.  According  to  re- 
ports received,  among  those  who  have 
been  the  recipients  of  flattering  offers  from 
London  producers  is  Miss  Peggy  Shanor, 
now  playing  in  the  Supreme  Pictures,  Inc., 
156  episode  serial,  starring  the  former  hj'p- 
notist  of  vaudeville,  J.  Robert  Pauline. 
Miss  Shanor  is  said  to  have  declined  the 
offer. 


B.  A.  Rolfe  Completes  Filming  of 
"  The  Red  Virgin  " 

B.  A.  Rolfe  and  Chester  DeVonde  com- 
pleted their  work  of  staging  "  The  Red 
Virgin "  this  week  at  the  A.  H.  Fischer 
Studios,  and  the  film  is  now  in  the  hands 
of  the  Fischer  editorial  department.  "  The 
Red  Virgin "  is  a  drama  by  Charles  A. 
Logue  and  was  produced  by  the  A.  H. 
Fischer  Features,  Inc. 

In  the  cast  of  the  picture,  which  is  to 
be  marketed  as  a  special  feature,  appear' 
Diana  Allen,  Eugene  Strong,  Sally  Crute, 
Marc  McDermott,  E.  J.  Ratcliffe,  John  L. 
Shine,  Gordon  H.  Standing  and  James  S. 
Rj-an. 


Hallmark  Coast  Officials  Here  with 
Wilson  Serial  Prints 

Wally-  \"an,  special  representative  for 
Frank  G.  Hall,  president  of  Hallmark  Pic- 
tures Corporation,  on  the  Coast  and  Ben 
Wilson  who  supervised  the  production  of 
and  is  starring  in," Hallmark's  serial,  "The 
Trail  of  the  Octopus,"  arrived  in  New 
York  this  week  from  Holl\-\vood  with 
prints  of  the  last  five  episodes  of  the  \\'il- 
son  serial.  They  will- return  to  the  Coast 
next  week  and  start  production  work  on 
the  second  Wilson  serial. 


Universal  Effects  New  Idea 

What  is  represented  to  be  a  real  innova- 
tion was  put  into  operation  recently  by 
the  Universal  Film  Manufacturing  Com- 
pany. H.  M.  Berman  announces  that 
W'illiam  K.  Howard  has  been  appointed 
as  the  representative  of  the  sales  force  at 
Universal  City,  the  object  of  this  reported 
unique  arrangement  being  to  effect  a 
closer  co-operation  between  the  sales  and 
the  producing  forces  at  Universal  City. 


A'  o  v-e- m.h.  e  r  8-,  i  9  i  9 


3473 


Nat  RothsteinGoes  With  Equity 


A  inoiiK'nt   from  "  Sand,"  W'm.   S.   Hart's  latest 
raramouiit  Artcralt  feature 

Kenneth  O'Hara  Made  Studio  Mgr. 
of  Gasnier's  Glendale  Plant 

Kenneth  A.  O'Hara,  for  the  last  five 
years  associated  in  executive  exploitation 
or  business  capacity  with  several  producing 
corporations,  has  been  appointed  studio 
manager  at  the  L.  J.  Gasnier  plant  in  Glen- 
dale. 

I'uder  Mr.  O'Hara's  active  charge  will 
come  all  production  detail  connected  with 
the  Lew  Cody  special  features,  the  Dustin 
Farnum-United  Theatres  Corporation  re- 
leases and  the  Astra  Film  Corporation  pro- 
jects, a  serial  release  for  which  is  cur- 
rently being  filmed. 

Director   Miller   Starts   Work  on 
"  High  Speed  "  for  Hallmark 

Director  Charles  Miller,  started  work, 
this  week,  at  the  Hallmark  Studios,  23U 
West  38th  Street,  on  his  next  Famous 
Directors'  pictures,  a  screen  version  of 
Clinton  Stagg's  automobile  story,  "  High 
Speed,"  aaaptcd  to  the  screen  by  John 
Glavey  of  the  Hallmark  scenario  depart- 
ment. 

The  cast  is  headed  by  Edward  Earle  and 
Gladys  Hulettc.  Mr.  Earle  and  Miss  Hu- 
lette  arc  supported  by  Roger  Lytton, 
Charles  Hustcd,  Fay  Evelyn,  Ida  Horton, 
Jack  Edwards  and  Mathcw  L.  Bctts. 

Opera  Singers  Aid  Exhibition  of 
"  The  Price  Woman  Pays  " 

As  a  iioNelt}-  in  the  presentation  of  "The 
Price  Woman  Pays,"  the  J.  Frank  Hatch 
Enterprises,  it  is  stated,  have  inaugurated 
a  new  policy  whereby  they  will  send  out 
six  women  opera  singers  with  every  show 
at  a  one-dollar  admission.  Mr.  Hatch  has 
announced  that  this  plan,  which  originated 
in  the  Philadelphia  exchange  handling  this 
feature,  has  met  with  phenomenal  success 
and  will  be  utilized  iii  the  balance  of  the 
New  York,  Pennsylvania  and  New  Jersey 
territory.  The  singers  render  some  of  the 
most  popular  selections  from  "Faust" 
which  is  linked  in  theme  with  the  screen 
production. 


1  larry  Reichenbach,  Now  an  Officer 
of  Equity,  Engajjes  Fornier 
"  U  "  Advertising  Director 
TTARRY  L.  REICHEXBACH,  who  has 
-l  been  elected  an  ollicer  by  the  Eciuity 
Pictures  Corporation,  and  who  is  in  charge 
of  all  exploitation,  advertisiny[  and  pub- 
licity for  that  concern,  in  addition  to  being 
personal  representative  for  Harry  Garson 
anil  Clara  Kimball  Young,  ainiotuiced  this 
week  that  he  had  engaged  Nat  Rothstcin, 
for  five  years  advertising  director  for  the 
I'niversai  Film  Manufacturing  Company, 
and  that  Mr.  Rothstcin  would  be  placed  in 
complete  charge  of  all  ad\ertising  for 
Equity  and  Clara  Kimball  Young. 

Rothstcin's  work  with  Universal  has 
stood  out,  both  from  the  point  of  artistic 
beauty  of  his  advertising  conceptions  and 
the  pith  and  punch  of  his  displays.  That 
his  work  will  even  improve  at  Equity,  is 
best  known  when  it  is  understood  that  he 
will  have  two  and  three  months  on  each 
subject. 

Mr.  Rothstcin  will  have  total  charge  of 
his  own  department,  working  with  Reichen- 
bach, and  upon  such  occasions  as  the  latter 
goes  on  the  road  in  the  interest  of  the 
company,  Rothstcin  will  assume  Reichcn- 
bach's  labors  as  well,  a  competent  staff  of 
assistants  being  afforded  for  the  great 
amount  of  work  necessary  to  constantly 
suppl\-  twcnt\'  exchanges  with  new  material 


weekly. 

"  1  was  asked  b\'  h'(|uiiy  to  secure  tome- 
one  who  could  take  the  advertising  off  my 
hands  and  give  our  subjects  the  finest  treat- 
ment," said  Reichenbach,  "  and  when  I 
heard  that  Rothstcin  had  resigned  from 
L'nivcrsal,  there  was  no  hesitancy  on  my 
part  in  seeking  him  and  offering  him  the 
place. 

"  His  adxertisiiig  for  l'nivcrsal  has  been 
the  finest  in  the  film  trades  and  by  far  the 
best  I  have  e\cr  seen  and  I  know  for  I've 
seen  it  all. 

"  Week  following  week  he  has  shown 
new  and  novel  ideas  and  his  displays  have 
carried  the  punch,  and  as  the  lM|uity  people 
are  expecting  to  do  a  great  deal  of  adver- 
tisin^j  they  immediately  engaged  Rothstcin' 
when  I  stibmitted  my  selection  for  their 
approval." 

Mr.  Rothstcin  took  up  his  new  dep.ul- 
ment  with  Equity  on  October  20th,  and  is 
located  at  their  oflice  in  Aeolian  Hall. 

Miss  .'\.  15.  Williamson  will  be  general, 
assistant  to  both  Mr.  Reichenbach  and  Mr.' 
Rothstcin.  Miss  Williamson,  who  began.' 
with  Equity  as  general  office  assistant,  has 
bloomed  into  a  first  rate,  intelligent  ex- 
ploitation assistant,  and  when  fully  de- 
veloped will  be  given  certain  pul)licity  chan- 
nels to  fill,  and  a  staff  supplied  her. 

The  entire  Equity  exploitation,  adxer- 
tisiiig and  accessory  departments  will  be 
under  Reicheiibach's  general  management. 


Red  Peril"  Bolshevic  Expose 


Wharton      Releasing  Corporation 
Shows  Production  in  Ithaca; 
Senator  Lusk  High  in 
Praise  of  it 

Bolshevism,  with  its  sinister  influences 
seeking  to  inflict  America  with  industrial 
parahsis  and  liloody  revolution,  is  vividly 
unmasked  in  the  feature  motion  picture, 
"  1  he  Red  Peril,"  which  was  shown  pri- 
vately last  week  at  the  Strand  Theatre, 
Ithaca,  N.  Y.  That  the  production  will 
be  a  highly  effecti\  e  weapon,  to  combat  the 
spread  of  the  red  menace  in  this  country 
was  the  statement  of  Senator  Clayton  R. 
Lusk,  head  of  the  New  York  State  Legis- 
lative Comm.ittce  w-hich  is  investigating 
Bolshevism,  and  who  came  to  Ithaca  es- 
pecially to  witness  the  premiere  screening 
of  the  picture. 

Senator  Lusk,  in  an  address  to  the 
audience,  complimented  the  producers  on 
the  picture,  saying:  "I  have  been  pro- 
foundly moved  by  this  picture.  It  will 
render  America  a  tremendous  patriotic 
service.  The  man  who  concei\cd  it  and 
the  man  who  wrote  the  scenario  had  the 
mind  of  a  prophet,  for  he  has  presented 
and  depicted,  absolutely  correctly,  condi- 
tions in  this  country  to-day." 

Senator  Lusk  also  stated :  "  Only  two 
things  will  save  .America.  One  is  by  fight- 
ing the  spread  of  Bolshexism.  through  the 
medium  of  the  newspapers  and  the  speak- 
ing platform.  The  other  weapon  is  motion 
picture  propaganda,  expressed  along  the 
lines  of  '  The  Red  Peril.'  " 

The  production  has  a  special  bearing  on 
the  present  labor  situation  and  more  par- 


ticularly the  coal-mincrs'  and  longshorc- 
m.en's  strikes.  It  depicts  how  Bolshevist 
agents,  realizing  that  .A.mcricans  are  too 
loyal  to  their  government  and  too  intel- 
ligent to  countenance  anarchy,  plan  to  use 
organized  labor  as  their  catspaw.  True 
to  present  conditions,  "  The  Red  Peril  " 
shows  honest  and  loyal  labor's  fight  against 
the  radical  firebrands  planted  in  their  or- 
ganizations, for  the  purpose  of  creating 
strife  with  capital  and  causing  trouble  for 
the  go\ernment. 

"  The  Red  Peril "  was  produced  under 
the  supervision  of  C.  V.  Henkel,  the  au- 
thor of  the  scenario,  who  also  titled  ancf 
edited  the  picture.  The  original  negative 
and  positive  print  was  completely  destrowed 
by  fire,  some  five  months  ago,  when  light- 
ning struck  the  laboratorj-.  Work  on  the 
new  negative  was  at  once  started  and  only 
recently  completed.  Thus  time  and  fate 
ha\e  changed  the  story  from  prophecy  into 
fact.   . 

DeMille's  Feature  "  Why  Change 
Your  Wife?"  Near  Completion 

Cecil  B.  DeMille  is  ncaring  the  comple- 
tion of  his  .  newest  production  for  Para- 
mount-A  rlcra  ft,  "  Why  Change  Your 
Wife?",  in  w-hich  Gloria  Swanson,  Thomas 
Meighan  and  Bebe  Daniels  play  the  lead- 
ing roles.  Cpon  the  completion  of  the 
picture,  Mr.  DeMille  plans  a  brief  Eastern 
trip,  accompanied  by  his  production  man- 
ager, Howard  Higgins,  and  also  by  Alvin 
Wyckoff,  director  of  photography,  and 
Mrs.  Clare  West  aind  Mitchell  Leison, 
costume  designers.  . 


3474 


Motion  Picture  News 


Tlieda   Bara  in  lier  latest  William  Fox  release,    "  Lure  of  Ambition." 


Many   Inquiries  Follow  the  Pre- 
Release  of  "  Broken  Butterfly  " 

The  announcement  of  the  purchase  by 
Robertson-Cole  of  the  latest  Maurice 
Tourneur  production,  "  The  Broken  But- 
terfly," has  been  followed  by  a  great  many 
inquiries  from  exhibitors.  The  picture 
will  be  released  shortly  and  the  bookings 
recorded  so  far  indicate  it  will  be  a  suc- 
cess. 

Well-known  men  in  the  industry  who 
have  already  seen  the  pre-release  showings 
of  the  picture  in  the  Robertson-Cole  pro- 
jecting room  agree,  it  is  said,  that  it  is 
one  of  the  best  ever  made  by  Tourneur. 


Fox  Buys  Screen  Rights  to  Harold 
Titus'  "  The  Last  Straw  " 

Fox  Film;  Corporation  has  purchased 
the  screen  rights  to  "  The  Last  Straw," 
by  Harold  Titus,  author  of  "  I  Conquered  " 
and  "  Bruce  of  the  Circle  A."  "  The  Last 
Straw "  is  now  running  serially  in  Muii- 
sey's  Magazine.  It  is  described  as  "  The 
Winning  of  a  Good  Woman  in  the  Bad 
Lands,"  and  is  one  of  the  fast-moving  type 
of  western  story  that  is  so  popular. 

The  work  of  adapt'ng  the  story  for  the 
screen  is  being  carried  out  in  the  scenario 
department.  As  soon  as  the  continuity 
has  been  completed,  the  name  of  the  star 
will  be  given  out. 


Charles  T.  Horan  Signs  Up  to 
Direct  Grace  Davison 

Definite  annoiuicemcnts  have  lieen  issued 
from  the  Pioneer  Headquarters  that 
Charles  T.  Horan  has  been  signed  up  to 
direct  the  next  production  for  Grace 
Davison.  Mr.  Horan  is  now  busily  en- 
gaged with  a  corps  of  assistants,  prepar- 
ing the  script  of  the  new  feature  and  at 
the  same  time,  superintending  all  the  pre- 
liminary details  of  the  production  plans. 


Fisher  Wins  Out  Against  Hearst  in 
"  Mutt  and  Jeff  "  Suit 

According  to  word  received  from  the 
Fox  Film  Corporation,  the  Appellate  Divi- 
sion of  the  Supreme  Court  has  handed 
down  a  decision  which  prohibits  Hearst 
publications  from  using  the  words  "  Mutt 
and  Jeff  "  in  connection  with  any  cartoons 
or  imitations  of  them. 

The  announcement  further  says  that  the 
attorneys  for  the  Hearst  pulilications  argued 
that  the  order  of  the  court  granting  the 
injuncti,on  nullified  the  copyright  laws,  and 
that  the  rights  of  the  author  after  publica- 
tion could  be  protected  by  law  for  only  a 
limited  time  —  on  the  expiration  of  which 
the  work  lielongcd  to  the  public,  and 
therefore  cculd  be  used  by  Hearst  publi- 
cations. The  court  refused  to  accept  this 
view  of  the  case.  It  held  that  any  imita- 
tion of  Mutt  and  Jeff  Animated  Cartoons 
would  constitute  unfair  competition.  The 
injunction  against  the  Hearst  papers  was 
made  permanent. 


"  Tower  of  Ivory  "  in  Production 

William  Parke  has  begun  direction  of 
"Tower  of  Ivory"  by  Gertrude  Atherton, 
the  fourth  in  the  series  of  F.mineni 
Authors  .  Pictures  annoiniced  bv  the 
Goldwyn  Organization. 

The  story  of  John  Ordham,  Maliel 
Cutting  and  Margarcthe  Styr  is  said  to  be 
the  greatest  lo\e  story  ever  written  by 
Gertrude  Atherton. 


Bobby  Vernon  to  Have  Lead  in 
New  Christie  Comedy 

Al  E.  Christie,  who  is  beginning  the 
eighth  of  his  new  scries  of  Christie  Comedy 
Specials  in  two  reels,  has  announced  that 
within  a  short  time  Bobby  Vernon,  who  has 
for  a  long  time  been  very  popular  in 
Christie  one  reel  comedies,  will  head  the 
cast  of  a  new  Christie  Special. 


Producers  of  Briggs  Pictures  Move 
to  Jacksonville,  Fla, 

To  be  sure  of  good  weather  and  con- 
tinuity of  production,  Briggs  Pictures, 
Inc.,  producers  of  the  Paramount-Briggs 
Comedies,  released  by  Famous  Players- 
La.sky  Corporation,  this  week  moved  to 
Jacksonville,  Fla. 

A  large  studio,  equipped  with  the  best 
apparatus  for  the  proper  taking  of  pic- 
tures, has  been  engaged  by  Alex.  Yokel, 
\  ice-president  and  general  manager  of  the 
Briggs  Company,  through  the  co-opera- 
tion of  the  Jacksonville  Board  of  Trade, 
and  production  will  begin  promptly  after 
the  arrival  of  the  Briggs  Company. 


New  Alkire  Feature  is  Finished 

Yesterday  marked  the  completion  of 
Joseph  Bennett's  first  starring  vehicle  for 
the  .'\lkirc  Company  under  the  direction  of 
Fred  Kohler.  The  play  is  a  comedy- 
drama  of  rural  and  city  settings,  and  avi- 
ation is  the  theme,  under  the  title  of  "An 
.\ee  in  the  Hole."  Production  Manager 
Philip  H.  White  wrote  the  story  and  per- 
sonally supervised  the  production.  Doris 
Baker  has  the  feminine  lead,  and  in  the 
supporting  cast  are  Bert  Wilson,  Cecil 
Holland,  George  Cowell,  Toe  Hazelton. 
Mrs.  Dora  Baker  and  T.  W.  Spooner. 


"  The  Brat  "  Still  Breaks  Records 
for  Many  Exhibitors 

"  The  Brat,"  Nazimova's  latest  and 
greatest  production,  is,  accord  ng  to  letters, 
telegrams  and  newspaper  clippings  received 
this  week  at  Metro's  New  York  offices, 
subject  to  exploitation  by  motion  picture 
mana.gers  on  a  scale  rarely  ever  before  at- 
tempted. The  picture  is  justifying  thi- 
advert'sing  by  literally  jamming  houses  a: 
advanced  adm  ssion  prices  and.  through  the 
prestige  of  star  and  production  is  evev. 
having  a  plainly  noticeable  after-effect  in 
the  form  of  generally  increa'ed  business. 


Third  of  Cuckoo  Comedies  Now  in 
Course  of  Production 

The  weeklj-  report  from  the  Mark  M 
Dintenfass  studios  in  Jacksonville.  Florida, 
to  the  home  offices  of  the  United  Picture 
Theatres  of  .America  announces  that  th. 
work  on  the  third  of  the  series  of  Cucko  ■ 
comed'es.  temporarily  known  by  its  work- 
ing title  of  "  The  Sultan  of  Djass,"  i? 
nearing  completion.  In  this  new  two- 
reeler.  Bobby  Burns  again  reverts  to  black- 
face and  will  be  seen  in  another  of  hi- 
amusing  characterizations  of  gentlemen  o; 
colcir.   

Bee-Hive  Buys  Wilbur  Feature 

Mr.  R.  C.  Cropper,  President  and  Gen- 
eral Manager  of  the  Bee  Hive  Film  Ex- 
change Company,  announces  the  purchase 
of  Crane  Wilbur's  latest  feature,  taken 
from  the  story  appearing  in  the  Saturda> 
Evening  Post,  under  the  title  of  "  Stripped 
for  a  Million."  This  picture  will  be  re- 
leased on  November  first. 

The  Bee  Hives  will  also  distribute  the 
Billy  West  Emerald  two  reel  features  for 
their  territory  of  Illinois,  Indiana  and 
Wisconsin. 


N  0    r  mh  c  r  S  ,  i  9  i  9 


3475 


"  The  Black  Secret  "   Has  Been 
Secured  for  the  Fox  Circuit 

l  lic  Fathe  Home  Ortice  announces  this 
ucik  the  hooking  of  the  latest  Pearl  W'hite- 
Pathc  serial,  "The  Black  Secret,"  for  the 
entire  Fox  circuit.  "  The  Black  Secret " 
will  open  at  the  Fox  Academy  of  Music 
on  Thursday,  October  30th,  and  will  he 
shown  there  on  Thursday,  Friday  and  Sat- 
urday each  week  inroughout  the  entire  15 
episodes.  In  the  othtr  Fox  houses  the 
Jamaica,  the  Bay  Ridge,  the  Star,  the 
Folly,  the  Comedy  and  the  Crotona, —  the 
release  date  will  be  November  3,  with  a 
three-day  run  in  each  house.  The  regu- 
lar release  date  of  the  serial  is  November 
<)th 


Waiter  is  Chosen  to  Impersonate 
Lincoln  in  "  The  Copperhead  " 

The  Famous  Players-Lasky  Corporation 
recently  inserted  an  ad  in  the  columns  of 
the  New  York  dailies  calling  for  a  man  to 
impersonate  Abraham  Lincoln  in  the  pro- 
duction of  "  The  Copperhead."  The  can- 
didates were  to  bear  a  close  resemblance 
to  the  great  Emancipator  in  order  to  qual- 
ify for  the  part.  In  all  there  were  some 
300  persons  who  responded,  and  the  final 
selection  settled  upon  N.  Schroell,  a  waiter 
at  the  Strand  Roof  and  a  native  of  Luxem- 
bourg. Schroell,  it  is  said,  has  had  quite 
a  little  experience  in  amateur  theatricals, 
but  his  appearance  in  "  The  Copperhead  ' 
will  mark  his  debut  in  the  motion-pictures. 


Says  "  Sacred  Silence  "  is  Hit 

-According  to  an  announcement  from  the 
Fox  Film  oftice,  1,400  theatres  from  Maine 
to  California  have  booked  "  Sacred  Sil- 
ence," the  first  picture  in  which  William 
Russell  is  starred  on  the  Fox  program. 
The  work  of  Mr.  Russell  is  described  as 
a  most  polished  performance,  but  Agnes 
Ayres  and  George  McQuarrie  are  reported 
to  be  sharing  the  honors  of  the  production 
with  W  illiam  Russell. 

The  Fox  office  further  states  that  a 
large  number  of  commendatory  communi- 
cations have  been  received,  attesting  the 
popularity  of  the  picture,  from  various 
parts  of  the  country. 


Bessie     Love     in     her     latest    -for  \'itagraph 
"A  Fighting  Colleen  " 


Jack  Pegler  Takes  Charge  of  the 
Cleveland  Office  of  Pathe 

Jack  A.  Pegler,  formerly  of  the  New 
York  World,  but  recently  special  repre- 
sentative for  Pathc,  Inc.,  in  the  South, 
leaves  the  Atlanta  ofiice  this  week  for  the 
Cleveland,  O.,  office  of  the  Pathe. 

Mr.  Pegler  is  an  old  time  newspaperman 
and  showir.an,  who  has  made  many  friends 
in  .Atlanta,  and  Southern  territory,  and  ii 
is  with  regret  that  the  Atlanta  ollice  looses 
him.  Mr.  Pegler  will  assume  his  duties  of 
special  representative  of  the  Cleveland,  O., 
olVice  beginning  November  1st. 

New  Philadelphia  Exchange  of 
Vitagraph  is  Opened 

\\  ith  \  itagraph,  Inc.,  as  the  general 
host  and  all  its  stars  now  in  the  East  as 
special  hosts  and  hostesses,  the  new  quar- 
ters of  the  Philadelphia  branch  of  that 
pioneer  in  the  inotion  picture  industry  had 
a  house-warming  last  week.  The  Phila- 
delphia branch  formerly  was  located  at 
229  North  12th  street  but  recently  moved 
10  the  more  commodious  building  at  1225, 
1227  and  1229  Vine  street.  There  it  will 
have  one  of  the  largest  and  best  equipped 
exchanges  in  the  state. 


J.  E.  Willis  Resumes  Management 
of  Willis,  Eckels  &  Mack 

J.  W  illis  last  week  is  reported  to  have 
surprised  Chicago  film  circles  by  suddenly 
wiring  in  his  resignation  as  general  mana- 
.ger  of  the  Chicago  Triangle  Distributing 
Corp.  Chicago  office,  to  resume  active  man- 
agement of  Willis  Eckels  &  Mack  of 
which  firm  he  is  the  senior  member.  His 
resignation  took  effect  Oct.  L5th.  Mr. 
W  illis  has  been  identified  with  the  Triangle 
Film  Corp.  since  the  early  part  of  this 
year. 


Powers  Film  Products  Declares  a 
Special  5  Per  Cent.  Dividend 

Powers  Film  Products,  Inc.,  of  New 
York  and  Rochester,  has  declared  a  special 
dividend  of  5  per  cent,  on  its  capital  stock, 
payable  on  October  30th  to  the  stockhold- 
ers of  record  at  the  close  of  business  Oc- 
tober 15th. 

This  company,  now  in  the  second  year 
of  its  existence,  within  the  past  six  months 
has  declarea  two  dividends.  The  company 
has  doubled  its  capacity  and  is  finding  a 
ready  market. 

Lasky  Returns  to  Los  Angeles 
After  Eastern  Activity 

.\ilcr  a  busy  season  in  the  Eastern 
offices  of  the  Famous  Players-Lasky  Cor- 
poration, Jesse  L.  Laskj-,  first  vice-presi- 
dent, has  returned  to  Los  Angeles  but  will 
lake  a  two  weeks'  rest  before  resuming 
activities  at  the  Lasky  studio. 

On  his  arrival  at  Hollywood,  Mr.  Lasky 
found  the  studio  active  with  new  produc- 
tions, including  "  W  hy  Change  Your 
Wife,"  Cecil  B.  De  Mille's  new-  produc- 
tion ;  "  Too  Much  Johnson,"  with  Bryant 
Washburn  as  star;  "Speed  Carr,"  starring 
Wallace  Reid;  "The  Isle  of  Hate"  (a 
working  title),  with  Houdini,  etc. 


Mary  .Miles  Minter  is  star  in  ".^nne  of  Green 
dallies,"   a    Kealart  production 

First  "  Realart  Theatre  "  Opened 

Last  week  Kahn  and  Greenfield,  who 
operate  a  large  group  of  theatres  in 
Northern  California,  having  more  than 
eighty  in  the  chain,  christened  one  of  their 
picture  show-houses  in  honor  of  Realart 
Pictures  Corporation.  It  is  called  the 
Realart  Theatre,  and  is  located  at  22nd 
and  Mission  streets,  San  Francisco.  Re- 
decorated and  remodeled,  it  was  opened 
last  week  with  much  ceremony.  Realart 
sent  a  big  floral  design,  the  trademark 
done  in  flowers  with  the  word  "  Realart  " 
in  the  centre.  Ralph  B.  Quive,  branch 
manager  at  San  Francisco,  was  on  hand 
to  assist  in  the  dedication. 


Diamond    Film    Company  Opens 
New  Exchange  in  Pittsburgh 

The  Diamond  Film  Exchange  is  open- 
ing a  new  exchange  in  Pittsburgh  to  cover 
the  territory  of  western  Pennsylvania  and 
Virginia.  Among  the  pictures  to  be  of- 
fered to  exhibitors  at  the  opening  of  the 
new  exchange  are  "  Lightning  Bryce,"  star- 
ring Ann  Little  and  Jack  Hoxie,  in  a  fif- 
teen episode  western  serial,  "  The  Cham- 
ber Mystery,"  bought  from  the  Arrow  Film 
Corporation ;  and  "  The  Vigilantes,"  the 
latter  a  seven  reel  production,  made  by  the 
Bear  Stale  Film  Co. 


Hobart  Henley's  Debut  as  Star  in 
*'  The  Gay  Old  Dog,"  Pathe 

Hobart  Henley's  initial  feature  produc- 
tion for  Pathe,  "  The  Gay  Old  Dog,"  will 
be  released  on  Nov.  2nd.  Although  Mr. 
Henley  has  appeared  before  in  one-reel 
comedies,  this  production  will  mark  his 
debut  as  a  star  in  feature  photoplays.  Ap- 
pearing with  Mr.  Henley  in  this  six-reel 
feature  is  a  cast  of  capable  players,  among 
whom  are :  Mary  Chambers,  Emily  Lor- 
raine, Inez  Marcel,  Frances  Neilson, 
Gertrude  Robinson,  and  Nell  Tracy. 


3476  Motion  Picture  News 

MR.  EDWARD  HEMMER 

Formerly  Manager  for  Mary  Pick  ford 

announces  the  opening  of  a  Motion  Picture  Department  of  his  business  controlling 
motion  picture  rights  in  the  works  of  famous  authors  and  noted  playwrights,  repre- 
senting progressive  publishers  and  play  producers  in  negotiating  the  sales  of  these 
rights  in  their  property. 

I  MOTION  PICTURE  PRODUCERS  ARE  INVITED 

tb  write  Mr.  Hemmer  in  regard  to  their  immediate  requirements  and  to  keep  in 
touch  with  this  Department  for  information  as  to  newly  acquired  titles  of  box  office 
value  and  picture  appeal. 

PICTURE  RIGHTS  ARE  NOW  OPEN  UPON  THESE  TITLES: 

SEARCH  ME,  by  Augustus  McHugh.  Another  successful  Broadway  play  by  the  author  of 
"  Officer  666." 

2835  MAYFAIR,  by  Frank  Richardson.  An  absolutely  unique  tale  of  a  dual  personality 
and  a  scientific  triumph  over  sex.    Double  lead. 

ELBOW  LANE,  by  the  author  of  "  Altogether  Jane."  A  charming  and.  delicate  story  of  a  pure 
and  tender  love  —  how  a  little  country  girl  becomes  a  famous  sculptress  and  wins  happiness  as 
well  as  fame.    Engenue  lead. 

THE  ENEMY  OF  WOMAN,  by  Winifred  Graham.  An  astonishing  story  of  a  woman  in 
politics  and  how  she  set  Parliament  by  the  ears.    Woman  lead. 

THE  END  OF  DREAMS,  by  Wood  Levette  Wilson.  The  hero  was  either  a  clubman  or 
criminal,  or  both- —  Broadwa}^  could  not  guess  which.  It  took  a  girl  to  solve  the  secret.  ]Male 
lead. 

THE  WOMAN  PAYS,  by  Frederic  P.  Ladd.  An  intensely  dramatic  story  dealing  with  the 
three  foundations  of  human  life  —  the  Love  of  Home,  the  Love  of  Self,  and  the  Love  of  the 
Lover.    A  vivid  tale  of  New  York.    Male  lead.  ''M 

ONE  MAN,  by  Robert  Steele.  The  sensational  novel  which  created  a  furor  throughout  America. 
Male  lead. 

THE  GRIP  OF  FEAR,  by  Maurice  Level.  A  French  detective  story  which, dike  "  The  Mystery 
of  the  Yellow  Room,"  has  a  reporter  as  a  hero.    Male  lead. 

THE  OTHER  MAN'S  WIFE,  by  Frank  Richardson.  A  story  of  London  society  and  the 
eternal  triangle.    Male  lead. 


These  and  many  others  exclusively  controlled  by 

EDWARD  HEMMER 

1568  Broadway,  New  York  City  Telephone  Bryant  9045 


N  o  r  c  111  b  e  r  S ,  J  p  J  p  ,  3477 

'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiuiiiiiiiiiiiiiii!!' -     '  ' "" '<"'   '  iiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiim 

I        The  Fiction  Mart  I 

''iii!iiiiiiiiiiiiiiiiiiiii:iii!iiiiiiiiiiii!!iiiiii!iii!:i!i!;iiniiiiiiiiiiiiii»^  iiiiiiiiiiiiuiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


"  Tweedie  " 
By  Isla  May  Mullins 

Character  of  Story:     I.ovc  story. 
Theme:    The  will  to  be  happy. 

Characters :  "  Tweedie  "  from  Finland;  Ruth 
Carlton,  who  desires  to  become  an  author; 
Professor    Carlton,    her    father;     Hr.  Rodney 

'  Creel,     in    love    with     Ruth;    Mandy,  Ruth's 

'  mammy;  August  Sedenheimcr,  florist. 
'  Plot:  This  is  a  simple  little  love  story  cen- 
ring  around  Twcetlie  —  a  hap;iy  go  lucky  little 
,iif  from  Finland.  Tweedie  is  a  patient  of 
Dr.  Rodney  Creel  at  a  city  hospital,  where  he 
nurses  her  through  typhoid.  Thereafter  she 
is  his  devoted  slave,  thou.gh  not  presuming  to 
regard  him  in  the  light  of  a  possible  husband. 
Ruth  Carlton  definitely  refuses  to  marry  Dr. 
Creel  on  the  ground  that  she  is  wedded  to  her 
career  as  an  author.  She  persuades  her  father 
to  take  a  house  in  the  country  where  she  can 
work  in  quiet.  Mandy,  her  colored  mammy, 
rebels  at  following  them  to  the  wilds,  and  for 
a  time  Ruth  attempts  to  do  the  housework,  but 
the  result  is  so  unsatisfactory  that  they  adver- 
tise for  a  maid.  Tweedie  answers  the  adver- 
tisement. She  delights  them  with  her  cooking 
and  cleanliness,  but  nearlv  talks  them  to  death. 
Tweedie  is  interested  in  everything  —  birds 
flowers  and  creeping  things  —  but  especially  in- 
terested in  Dr.  Rod  and  in  finding  a  husband 
for  herself;  a  point  upon  which  she  is  per- 
fectly frank.  Ruth,  already  regretting  her  re- 
fusal of  Dr.  Creel,  is,  for  some  time,  jealous 
■  of  Tweedie's  interest  in  him  but  eventually 
learns  that  Tweedie  is  only  trying  to  bring 
Ruth  and  Dr.  Rod  together  because  she  loves 
them  both.  Dr.  Creel  goes  to  Europe  and  is 
reported  lost  on  a  torpedoed  ship.  Tweedie  in- 
sists that  he  is  not  dead  —  she  has  a  feeling 
that  he  will  come  back.  Just  as  Tweedie  has 
discovered  her  affinity  in  August  Sedenheimer, 
florist,  she  is  taken  with  pneumonia.  Dr.  Rod 
returns  to  New  York,  having  been  rescued  from 
the  steamer,  but  does  not  come  to  see  Ruth, 
and  Ruth  is  too  proud  to  send  for  him.  As 
Tweedie's  condition  rapidly  becomes  worse,  how- 
ever, and  as  she  constantly  calls  for  Dr.  Rod, 
Ruth  finally  calls  upon  him  to  take  up  the  case. 
He  comes  and  in  saving  Tweedie's  life  has  the 
op'iortunity  of  learning  that  Ruth  has  changed 
her  mind  about  her  career,  so  that  Tweedie's 
recovery  is  the  prelude  to  two  weddings 

Locale:    A   Southern  city;  a  Southern  village. 

Picture  High  Lights:  Chiefly  interiors  unless  ship 
and  shipwreck  be  shown,  and  these  are  merely 
incidental  in  the  story.  The  picture  possibili- 
ties lie  almost  entirely  in  the  depiction  of  the 
character  of  Tweedie. 

^      ^  ^ 

"A  Candle  in  the  Wind  " 
By  Mary  Imlay  Taylor 

Character  of  Story:    Dramatic  love  story. 
I  Theme:  Fame. 
Characters :    Arthur  Faunce,  artic  explorer:  Diane 
Herford,  his  fiancee;  Judge  Herford,  her  father; 
I      Dr.  Gerry,  the  family  physician;  Overton,  the 

lost  explorer;  Fanny  Price. 
'  The  Plot:  Overton,  the  great  explorer,  is  reported 
lost.  Arthur  Faunce  returns  from  the  Antartic 
without  him  and  is  greeted  as  a  hero.  He  is 
I  in  love  with  Diane  Herford,  as  Overton  had 
I  been  before  him.  Faunce  receives  the  praise 
'  of  the  people  of  Mapleton,  his  home  town,  so 
uneasily  that  Dr.  Gerry  suspects  he  has  some- 
thing on  his  mind,  and  is  certain  that  Faunce 
is  taking  chloral  to  induce  sleep.  Faunce  ad- 
I  mits  this  but  does  not  tell  what  is  preying  upon 
'  him.  Naturally  enough,  Faunce  and  Diane  be- 
come engaged  and  are  married.  Faunce,  mean- 
while, is  carrying  in  his  breast  the  secret  that 
he  deserted  Overton  in  a  moment  of  extremity 
and  left  him  to  die  alone  lest  both  should  per- 
ish. He  is  offered  the  command  of  a  great 
expedition  and  accepts.  Overton  unexpectedly 
reappears  and  Faunce  confesses  to  Diane,  for 
he  knows  that  Overton  loves  her,  and  in  spite 
of  his  weakness  in  the  hour  of  trial  Faunce 
was  very  fond  of  Overton  himself,  the  latter 
having  been  his  model  and  hero  from  the  be- 
ginning. Diane  is  horrified  at  Arthur's  confes- 
sion and  leaves  him.  Fanny,  who  has  long 
been  in  love  with  Faunce,  upbraids  Diane  for 
leaving  him  when  he  needs  her  most.  Overton 
declares  his  passion  for  Diane,  but  savs  that 
he  will  not  make  public  Faunce's  secret.  Faunce, 
l  owever,  cannot  stand  the  strain  u^on  his  con- 


KIND  WORDS 

Yearsley  of  First  National 
Finds  Department  Aids 

i  6  T  MUST  thank  you  for  the  informa- 
I      tion   the  '  Fiction  Mart  Depart- 
ment '  hns  just  given  us  on  the 
'  Re-creation  of  Brian  Kent.' 

'  This  is  t\e  second  time  in  the  brief 
period  you  have  been  established  that  we 
have  called  upon  you  and  secured  informa- 
tion which  would  have  been  difficult  to  get 
else"'here. 

"  We  appreciate  the  service  very  much. 

"  C.  L.  YEARSLEY. 
"First  National  Exhibitors 
Circuit,  Inc." 


science  any  longer,  and  sends  for  the  newspaper 
reporters,  to  whom  he  makes  clean  breast  of 
the  whole  story.  Diane,  hearing  of  this,  realizes 
that  a  coward  would  not  have  done  such  a  thing, 
and  goes  back  to  him.  Faunce  also  resigns  the 
command  of  the  new  expedition,  stating  his 
reasons  for  doing  so,  and  recommending  that 
the  command  be  given  to  Overton.  The  men 
in  charge  of  the  expedition,  however,  insist 
upon  retaining  Faunce  in  command,  and  he  sets 
off  on  his  long  journey,  accompanied  by  Diane, 
who  decides  at  the  last  moment  that  she  will 
not  leave  him  to  face  the  dangers  of  the  waste 
places  alone.  The  character  of  Faunce  in  this 
story  is  interesting,  and  some  speculation  is 
indulged  in  by  the  various  other  characters  in 
the  story  as  to  what  constitutes  real  cowardice, 
the  general  opinion  being  that  a  brave  man 
may  sometimes  yield  to  a  momentary  panic. 
There  is  much  opportunity  for  emotional  act- 
ing on  both  the  part  of  the  male  lead  and  on 
the  part  of  Diane. 

Locale:    A  small  town  near  New  York. 

Picture  High  Lights:  Artic  scenes  could  I>e  used 
if  desired  but  are  not  necessary.  The  drama  is 
entirely  emotional. 

*      *  * 

"  The  Ranchman  " 
By  Charles  Aid  en  Seltzer 

Character  of  Story:  Western. 
Th  me:    Love,  politics. 

Characters:  Quinton  Taylor,  known  as  "  Squint," 
founder  of  Dawes;  Marion  Harlan,  an  orphan; 
Klam  Parsons,  her  uncle,  a  jackal;  James  J. 
Carrington,  politician  and  grafter;  Danforth, 
Carrington's  lieutenant;  Neil  Norton,  friend 
of  Taylor's;  Ben  Mullark--  cowpuncher;  Judge 
I.ittlefield;  Martha,  colored  servant  at  Taylor's 
ranch. 

The  Plot:  Returning  from  a  business  trip  to  the 
East,  Quinton  Taylor  falls  in  with  a  party  con- 
sisting of  Marion  Harlan,  her  uncle  and  James 
J.  Carrington.  Taylor  overhears  a  conversation 
1  etween  Carrington  and  Parsons  which  con- 
vinces him  that  they  have  framed  a  city  election 
in  Dawes,  his  home  town,  with  the  idea  of  get- 
ting control  of  the  town  and  looting  it  —  the 
preliminary  work  being  done  by  Danforth,  a 
candidate  for  mayor.  He  also  learns  that  Marion 
is  the  daughter  of  his  old  friend,  Larry  Harlan, 
who  died  while  in  Taylor's  employ,  and  asked 
him  to  look  up  his  daughter  and  rescue  her 
f  om  the  clutch  of  designing  relatives.  Marion's 
rttention  is  attracted  to  Tajjor  by  his  apparent 
d  scomfort  in  the  "  dude  "  clothes  in  which  he 
1  oards  the  train,  and  which  he  presently  dis- 
cards for  his  Western  apparel,  in  which  he  ap- 
pears every  inch  a  man.  On  the  way  to  Dawes 
the  train  is  held  up,  Taylor  puts  the  robbers  to 
flight  and  captures  two  of  the  train  robbers. 
On  their  arrival  at  Dawes  all  are  surprised  to 
find  that,  through  the  activity  of  Niel  Norton, 
Taylor  has  been  elected  Mayor  over  Danforth, 
Cafrington's  emissary.  The  fight  for  the  pos- 
session of  the  town  begins  at  once,  and  this 
foon  extends  to  a  fight  for  the  girl.  Carrington 
secures  a  ruling  from  the  Governor  to  the 
effect  that  the  election  was  illegal  because  Tay- 


lor's name  w,i-  urituii  instead  of  printed  on 
the  ballots.  Taylor  is  forced  out  of  office,  but 
has  the  satisfaction  of  thrashing  Carrington  anil 
Danforth  in  full  sight  of  the  community  and 
forcing  judge  Littleiulil  —  one  of  Carrington's 
henchmen  ---  to  admit  that  the  attack  was  bt  gun 
by  Carrington.  Parsons,  Marion's  uncle,  takes 
the  girl  to  live  on  the  edge  of  town  She 
has  been  induced  to  come  to  Dawes  by  the  rep- 
resentations of  Carrington  that  she  may  find 
lur  father  there.  From  Taylor  she  learns  that 
her  father  is  dead,  .'^he  also  learns  that  Car- 
rington means  no  good  to  the  town.  Carrington 
sends  the  sheriff  to  arrest  Taylor  for  assault, 
but  Taylor  and  his  men  beat  otT  the  sheriff's 
jiosse.  Carrington  then  attempts  to  abduct 
Marion  but  she  escapes.  A  second  attempt  is 
more  successful.  Taylor  and  his  men  rescue 
her  and  descend  on  Dawes  to  take  vengeance. 
Parsons,  who  has  been  abused  by  Carrington, 
turns  against  him  and  rouses  the  crowd  against 
him.  When  Taylor's  mm  arrive  in  Dawes  a 
mob  joins  them  and  they  force  the  sheritT  and 
Danforth  to  leave  town  after  admitting  their 
crookedness.  Taylor  overtakes  Carrington  as 
he  is  attempting  to  escape,  and  in  the  fight 
which  follows  Carrington  is  killed.  Marion  is 
found  safe  and  sound  by  Taylor  as  he  reaches 
Dawes. 

Locale:    A   Western  town. 

Picture  High  Lights:  There  is  much  incidental 
action  in  this  story  which  cannot  be  crowded 
in  a  short  synopsis.  It  is  typical  Western  ma- 
terial with  the  political  element  added,  and 
with  some  humor  to  relieve  the  tension. 

*      *  * 

"  Cursed  " 
By  George  Allan  England 

Character  of  Story:  Melodrama. 
Theme:  Expiation. 

Characters:  Captain  Alpheus  Briggs,  master  of 
"The  Silver  Fleece";  William  Scurlock,  mate; 
Dr.  Filhiol,  surgeon;  Juala  Pahang,  a  .Malay 
maid;  Dengan  Jouga,  Juala's  mother;  Captain 
Fergus  McLaughlin;  Ezra  Trefethen,  Captain 
lirigg's  man;  Hal  Briggs,  his  grandson;  Laura 
Maynard,  Hal's  sweetheart. 

The  Plot:  A  period  of  fifty  years  elapses  between 
the  first  part  and  the  second  part  of  this  story. 
In  the  earlier  part  of  the  tale  Captain  Briggs  is 
in  charge  of  the  clipper,  "  The  Silver  Fleece," 
smuggling  opium  and  engaging  in  piracy  in  the 
Eastern  seas.  He  is  a  hard-hitting,  hard-drink- 
ing sailor  man,  with  no  respect  for  anything  or 
anybody.  He  abuses  his  men,  and  by  reason  of 
his  ferocity  and  abnormal  strength  is  a  terror 
to  all  who  know  him.  At  Batu  Kawan  he  forc- 
ibly carries  aboard  his  ship  a  Malay  girl,  Juala 
Pahang,  and  refuses  to  give  her  up  despite  the 
threats  of  the  natives.  Her  mother,  reputed  to 
be  a  witch,  puts  a  curse  upon  him.  saying  that 
he  will  live  to  suffer  through  one  whom  he 
loves  better  than  himself.  Briggs  sets  sail  pur- 
sued bv  the  natives  and  a  lively  battle  results. 
Briggs  fires  upon  them  and  at  last  throws  the 
girl  into  the  sea  because  she  will  not  try  to 
pursuade  her  people  to  give  up  the  pursuit. 
I'ifty  years  later  he  is  found  at  Snug  Harbor, 
his  cottage  on  the  New  England  coast,  no  longer 
a  sailor  by  profession,  but  still  loving  the  sea. 
The  death  of  his  son,  Edward,  and  the  conse- 
quent care  of  his  motherless  grandson,  Hal, 
has  strangely  changed  the  old  man,  who  has 
reformed  and  done  all  that  lay  in  his  power  to 
atone  for  his  former  wickedness.  Dr.  Filhiol, 
now  also  an  old  man,  comes  to  stay  with  him. 
Hal,  on  his  way  back  from  college,  gets  in  a 
fight  with  Captain  Fergus  McLaughlin  and  beats 
him  unmercifully.  He  arrives  at  home  drunk 
and  dismissed  '-om  college.  He  shocks  Laura 
Maynard  with  his  behavior  and  horrifies  his 
grandfather,  who  sees  in  the  Hal  of  today 
what  he  himself  was  fifty  years  before.  Hal 
continues  in  his  course,  stealing  money  from 
his  grandfather  and  conniving  with  old  Ezra, 
his  grandfather's  servant,  to  fasten  the  blame  on 
the  old  retainer.  Pressed,  he  admits  the  theft 
and  arranges  to  set  to  sea  in  his  grandfather's 
1  oat.  He  is  followed  aboard  by  the  crew  of 
McLaughlin's  ship,  who  seek  revenge,  and  th.jr' 
is  a  battle  royal,  in  which  Hal  is  stabbed  hf  a 
Malay  kris  —  a  weapon  which  his  grandfather 
used  to  murder  men  half  a  century  before. 
Hal  is  near  death's  door,  but  is  finally  brought 
back  to  life  by  the  old  doctor,  and  they  find 
that  his  illness  has  bu:ned  away  the  wicked 
fever  which  has  driven  him  on  from  one  crime 
to  another  and  that  the  curse  has  been  lifted. 


3478  ^  Motion  Picture  News 

Good  Fiction  Suitable  For  Film  Production 


"  The  Man  Who  Discovered 
Himself  " 
By  Willis  Geo.  Emerson 

Character  of  Story:  Drama. 
Theme:  Success. 

Characters:  Marsh  Gordon,  cobbler,  later  Gov- 
ernor of  Arizona;  Bessie  Gordon,  his  daughter; 
Bernice  Gordon,  her  elder  sister;  Miriam  Gor- 
don, his  wife,  selfish  and  ambitious;  Burn  Hop- 
kins, husband  of  Bernice;  Ned  Collier,  agent 
of  Submarine  Junction;  Francois  Lavigne, 
rancher;  Michael  O'Meara,  banker;  Reilly  & 
Burke,  cattlemen;  Ledgerwood  Collier,  attor- 
ney. 

The  Plot:  Marsh  Gordon,  coming  to  Venice-by- 
the  Sea,  California,  from  the  country,  secures 
a  position  as  a  shoe  clerk.  Shortly  afterward 
he  is  married  to  a  young  girl  who  has  social 
ambitions.  She  develops  extravagant  tastes  and 
habits,  and  to  add  to  his  earnings  as  a  clerk 
Marsh  works  nights  as  a  cobbler.  He  finds  that 
this  pays  him  better  than  clerking,  and  soon 
spends  all  of  his  time  at  the  cobbler's  bench. 
His  wife  is  shocked  to  learn  that  he  is  making 

•  his  living  at  manual  labor,  but  conceals  it  from 
her  friends.  Gradually  his  health  suffers  under 
the  strain  of  constant  indoor  work  and  anxiety, 
and  he  develops  consumption.  By  this  tirne 
they  have  one  grown  daughter  and  one,  Bessie, 
just  budding  into  womanhood.  Miriam,  the 
wife,  induces  Marsh  to  move  into  an  addition 
built  in  back  of  the  kitchen  under  pretense 
that  it  is  better  for  his  cough.  The  truth  is, 
she  is  ashamed  to  have  him  seen  by  her  friends. 
Marsh  accepts  his  banishment  without  com- 
plaint. Finally  he  is  taken  sick  and  loses  his 
position,  so  that  when  he  partially  recovers  he 
can  find  no  work.  His  wife  advises  him  to  try 
the  Nevada  desert.  He  agrees  and  gives  her 
$900  in  dimes  which  he  had  saved  throughout 
the  years  of  toil.  She  is  trying  her  hand  at 
hand-decorated  pottery  and  expects  great  things 
of  this.  Marsh  goes  into  the  desert  and,  getting 
off  at  a  lonely  station,  falls  in  with  a  gang  of 
hoboes,  who  rob  him  of  his  clothes  and  what 
little  money  he  has.  He  is  found  exhausted  by 
Ned  Collier,  station  agent  at  Submarine  Junc- 
tion. Ned  takes  him  to  his  cabin  and  nurses 
him  back  to  strength.  Every  day  in  the  dry 
air  of  the  desert  improves  Marsh.  He  has  cut 
his  ties  with  home  and  now  calls  himself  Jim 
Marshall.  Ned  Collier  is  sent  to  Los  Angeles 
and  Marsh  or  Marshall  is  made  agent  at  Sub- 
marine. He  now  sends  a  monthly  remittance 
to  his  wife,  but  anonymously,  for  he  has  been 
reported  dead  in  the  desert,  owing  to  the  dis- 
covery of  the  body  of  a  hobo  who  stole  his 
clothing  and  trinkets.  Marsh  takes  advantage 
of  the  coming  of  an  irrigation  canal  to  sell  his 
homestead  at  a  good  price.  He  then  tries 
ranching  with  great  success  and  finally,  with 
a  fortune  of  some  hundreds  of  thousands,  goes 
to  Phoenix,  where,  he  enters  partnership  with 
Ned  Collier's  father,  a  prominent  attorney.  Ned 
Collier  meanwhile  has  met  and  married  Bessie, 
not  knowing  that  she  is  Marsh's  daughter. 
Marsh  had  bought  all  of  her  pottery  quietly 
through  a  dealer  in  Los  Angeles.  Miriam  poses 
as  a  successful  artist  and  tries  to  forget  her 
cobbler  husband.  Elected  Governor,  Marsh  re- 
veals himself  to  Bessie  but  declares  that  he 
and  Miriam  can  never  again  be  husband  and 
wife. 

Locale:    Venice.    California,    and    the  Nevada 

Desert;  Phoenix. 
Picture  High  Lights:     Much  could  be  made  of 

the    ill    treatment    suffered    by    the  sacrificing 

husband  and  his  final  triumph  over  illness  and 

misfortune. 

*      *  * 

"  C.  O.  D." 
By  Natalie  Lincoln 

Character  of  Story:    Detective;  mystery. 

Theme:    Diplomatic  intrigue  and  revenge. 

Characters:  Dr.  Leonard  McLane;  Lois  Tremaine, 
a  society  girl;  James  Donaldson,  her  fiance; 
Stanton  Forsyth,  attorney;  Enid  Forsyth,  his 
wife;  Senor  Juan  Ribera,  a  South  American 
diplomat;  Colonel  Tremaine,  Lois'  father;  Cap- 
tain Barry  Messerene;  Judge  Sanford;  Phyllis, 
his  daughter;  Detective  Martin;  Horace  Tre- 
maine, the  Colonel's  son. 

The  Plot:  James  Donaldson  is  found  murdered 
in  an  orchestra  chair  at  a  Washington  theatre 
on  the  eve  of  his  marriage.  His  fiancee  is 
seated  beside  him  and  her  physician  and  former 
suitor  directly  in  front  of  him.  The  police  dis- 
cover that  Donaldson  was  strangled  with  a  thin 
cord  such  as  are  used  for  bow  strings.    Dr.  Mc- 


MORE  KIND  WORDS 

The  Fiction  Mart  Makes  a 
Lasting  Impression 

Among  the  latest  to  congratulate  Motion 
Picture  News  upon  its  new  department, 
The  Fiction  Mart,  is  Bert  Ennis,  director 
of  publicity  of  S-L  Pictures. 

He  says: 

"  May  I  be  permitted  to  drop  you  a 
line  of  congratulation  on  the  new 
department  you  have  established  in  the 
NEWS,  the  Fiction  Mart. 

"  I  believe  that  this  will  prove  of 
invaluable  assistance  to  all  producers 
who  contemplate  purchasing  books  for 
picturization.  I  feel  that  it  should 
meet  with  the  approval  of  all  who  are 
concerned  in  this  matter  as  an  efficient 
method  of  saving  time,  trouble  and 
money." 


Lane,  attending  Lois  Tremaine,  who  is  pros- 
trated by  the  shock,  finds  that  she  is  suffering 
from  a  broken  arm.  Detective  Martin  of  head- 
quarters is  called  in  on  the  case.  It  develops 
in  the  course  of  the  investigation  by  Dr.  Mc- 
Lane, who  sets  himself  the  task  of  clearing  up 
the  mystery,  that  Enid  Forsyth  had  yielded  to 
the  persuasion  of  Senor  Ribera  of  South  Amer- 
ica and  obtained  possession  of  a  state  document 
affecting  South  and  Central  American  countries. 
This  document  has  been  stolen  from  her  by 
Donaldson  (who  is  afterward  proved  to  be  an 
international  spy).  Lois  Tremaine  has  heard 
Donaldson  threaten  her  father  with  a  confession 
which  Colonel  Tremaine  is  supposed  to  have 
signed  regarding  some  past  misdeed,  and  she 
is  in  the  act  of  extracting  a  batch  of  papers 
from  the  pocket  of  Donaldson's  coat  when  he  is 
murdered.  As  the  cord  is  drawn  about  his 
neck  he  jerks  backward  suddenly  and  breaks  her 
wrist.  These  papers  are  hidden  in  the  arm  of 
a  chair  in  her  apartment  and  afterward  re- 
moved by  some  unknown  person,  A  burglar 
attempts  to  force  her  to  give  them  up  but  is 
frightened  away.  A  C.  O.  D.  label  is  foUnd 
under  the  orchestra  chair  where  Donaldson  was 
murdered.  Judge  Sanford  is  found  murdered 
in  the  library  of  his  house  in  the  company  of 
Captain  Barry  Messerene,  suitor  for  the  hand 
of  his  daughter  Phyllis.  Messerene  declares  he 
is  not  guilty,  but  a  revolver  is  found  under  his 
chair  and  a  C.  O.  D.  lable  on  the  table.  Phyllis 
tells  Dr.  McLane  that  the  revolver  shown  in 
the  photograph  taken  by  the  coroner  was  one 
belonging  to  her  father.  Detective  Martin  ar- 
rests Colonel  Tremaine  for  the  murder  of  Don- 
aldson. At  that  moment  a  package  is  handed 
the  Colonel  with  a  C.  O.  D.  label  on  it  and 
the  Colonel  dies  of  heart  disease  before  he  can 
be  taken  to  jail.  Horace  Tremaine  of  the 
diplomatic  service  is  called  home  by  his  father's 
death  and  accuses  Forsyth  of  the  murder  of 
his  father.  Forsyth  then  proves  that  Detective 
Martin  is  the  guilty  man.  The  initials  C.  O.  D. 
stand  for  Charles  O.  Donaldson,  a  cousin  of 
James,  who  was  cheated  by  James  Donaldson 
and  afterward  convicted  of  a  crime  on  the  tes- 
timony of  Judge  Sanford.  Martin  admits  both 
crimes  and  confesses  that  he  shot  the  Judge 
through  a  register  in  the  floor  of  the  library. 
The  labels  were  in  the  nature  of  a  warning  to 
his  enemies. 
Locale:    Washington,  D.  C. 

Picture  High  Lights:  The  development  of  the 
story  is  clever  and  plausible:  the  action  covers 
diplomatic  receptions  at  the  White  House,  gives 
the  director  an  opportunity  to  stage  some  effect- 
ive scenes  and  abounds  in  dramatic  situations. 

^     ^  ^ 

"  The  Heart  of  Arethusa  " 
By  Frances  Barton  Fox 

Character  of  Story:    Humorous  love  story. 
Theme:  Innocence. 

Characters:  Arethusa  Worthington;  Eliza,  her 
aunt;  .'Vsenath,  another  aunt;  Letitia,  another 
aunt;  Ross  Worthington.  her  father;  Elinore 
Worthington,  his  wife;  Timothy  Jarvis,  -Are- 
thusa's  obvious  fate;  Gridley  Bennet,  the  debu- 
tante's delight. 

The  Plot:  This  is  a  very  simple  but  charming 
story  of  a  young  girl  who  is  left  motherless 


at  birth  and  who  is.  entrusted  to  the  care  o£ 
three  maiden  aunts  by  her  artistic  father,  who 
sails  for  Europe  and  does  not  return  until 
.\rethusa  is  eighteen,  when  he  comes  back  to 
-America  with  a  bride.  -Xrethusa  has  bees 
tyrannized  over  by  Aunt  Eliza  from  her  earlieit 
recollection —  Eliza  being  a  strong-minded  per- 
son who  has  views  on  every  subject  in  the 
world.  Eliza  does  not  approve  of  dances,  or 
lownecked  dresses,  or  card  games,  or  any  of 
the  lighter  forms  of  amusement.  She  is  not 
actually  unkind,  but  ose  of  those  persons  who 
"  rule  the  roost."  Arethusa's  father  is  an  easy- 
going, pleasure-loving,  lovable  chap  with  little 
sense  of  responsibility.  When  he  suddenly 
sends  word  that  he  is  on  his  way  back  to 
America  and  that  he  wishes  Arethusa  sent  to 
him  in  the  city,  there  is  consternation  in  the  oU 
home  at  the  farm.  The  aunts  are  in  a  flutter 
and  Timothy  Jarvis,  neighbor,  lifetime  play- 
mate and  recent  suitor  for  the  hand  of  Are- 
thusa, is  alarmed  at  the  thought  of  the  young 
men  she  may  meet  while  away.  Timothy  hat 
teased  .\rethusa  all  her  life,  and  they  quarrel 
happily  a  good  part  of  the  time,  but  at  bottom 
Timothy  has  a  strong  and  steady  love  for  his 
little  playmate  —  now  just  eighteen.  Arethusa, 
tricked  out  in  the  finest  clothes  she  has  ever 
had  —  made  in  the  style  of  the  eighties  —  goei 
to  the  city,  where  she  finds  her  father  and  hii 
bride  living  in  a  mansion  with  servants,  auto- 
mobiles and  all  outward  evidences  of  wealth. 
The  step-mother,  contrary  to  tradition,  turns 
out  to  be  a  charming  and  beautiful  woman  of 
forty.  Arethusa  sees  her  first  play,  goes  to 
her  first  party  and  has  a  wonderful  time.  At 
her  first  dance  she  meets  the  irresistible  Mr. 
Gridley  Bennet,  adored  of  all  debutantes,  and 
decides  that  she  is  at  last  a  victim  of  the 
love  of  which  she  has  read  in  novels.  Her 
naive  ideas  amuse  him  and  her  beauty  pleases 
him.  Arethusa,  being  entirely  new  to  the 
social  game,  relies  upon  an  etiquette  bo<^ 
which  she  has  brought  with  her,  and  finding 
that  when  attending  a  dinner  a  young  woman 
should  have  selected  a  subject  or  topic  of  con- 
versation, she  chooses  moths  at  random  from  the 
encyclopaedia.  Her  amusing  blunders  endear 
her  to  the  young  men,  though  she  suffers  when 
they  laugh  at  her.  The  idyll  with  Bennet  con- 
tinues until  she  gives  a  party  and  invites 
Timothy.  Timothy  at  first  refuses  to  come, 
but  she  sends  him  a  telegram  which  brings 
him  reluctantly  to  try  his  luck  against  the 
city  chaps.  Timothy  discovers  which  way  the 
wind  blows  with  Arethusa  and,  angry  at  her 
obvious  adoration  of  the  handsome  Bennet, 
rushes  back  to  the  country.  Bennet  now  has 
the  field  to  himself,  but  spoils  it  all  by  kissing 
Arethusa  and  then  admitting  that  he  did  not 
mean  it  as  a  proposal.  Why,  Aunt  Eliza  said 
no  gentleman  would  kiss  a  girl  unless  he  meant 
to  marry  her!  So  Bennet  is  metamorphosed  in 
an  instant  from  a  Sir  Galahad  to  a  Dangerous 
Man  —  one  of  those  Wolves  in  Sheep's  Cloth- 
ing who  prey  on  society,  and  Arethusa  begs 
to  go  back  to  the  farm,  where  she  and  Timothy 
avoid  one  another  until  she  is  caught  in  the 
branches  of  a  fallen  tree  and  rescued  by  Tim- 
othy, who  repeats  the  offense  of  Bennet  with- 
out being  rebuked  —  only  this  time  .Arethusa 
knows  that  these  kisses  mean  what  this  sort 
of  story  must  have  —  a  happy  ending. 

Locale:  The  country,  a  small  city;  somewhere 
in  the  South. 

Picture  High  Lights:  -Arethusa's  arrival  in  the 
city;  -Arethusa  at  her  first  ball;  .Arethusa  in 
the  storm. 


The  Studios  Say 

"  The  Woman  in  the  Suitcase,"  in  which  Enid 
Bennett  is  being  starred  by  Thomas  H.  Ince,  i' 
nearing  completion.     It  is  said  to  be  one  of  th 
most  unusual  stories  in  which  this  little  star  h 
ever  appeared. 


The  second  release  of  the  new  Holly  comedit- 
will  be  released  on  the  Bulls-Eye  Film  Corpora 
tion  program  about  Oct.  15th.  The  comedy  fea- 
tures Sid  Smith,  who  is  being  directed  by  Fre ' 
P.  Kerr.  The  .Alkire  Photoplay  Corporation 
producing  the  Holly  comedies  in  Edendale,  Calr 


Billie  Burke's  new  Paramount-.Artcraft  pictur 
"  Wanted.  A  Husband,"  which  is  being  directe 
by  Lawrence  Windom  at  one  of  the  New  York 
studios  of  Famous  Players-Lasky.  has  reached  a- 
advanced  stage  of  production. 


A'itagraph  will  release  two  -Anita  Stewart  fea- 
tures before  the  New  Year.  They  are  "  The 
Combat."  by  Edward  J.  Montague,  which  was 
directed  by  Ralph  Ince,  and  "  The  Suspect,"  by 
M.  W.  J.  Dam. 


November  8 ,  1919 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^ 

Professional  Section 


3479 


1 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

Close-Up  Holmes 

TN  these  days  when  every  motion  pic- 
ture  alternates  from  "  long  shots  "  to 
"  i  lose-ups  "  so  smoothly  and  so  frequently 
that  we  are  almost  unconscious  of  the 
changes,  most  of  us  have  forgotten  that 
there  was  ever  a  time  when  the  entire  film 
was  run  off  without  a  single  more  intimate 
glimpse  of  the  players  than  could  be  ob- 
tained in  full  length  position.  W  hat !  Cut 
the  characters  in  half  and  show  only  their 
faces?  Ridiculous! 

And  then  just  about  the  time  that  Grif- 
fith decided  to  attempt  this  \ery  peculiar- 
ity, a  "  close-up "  that  was  unavoidable 
saved  a  job  for  Stuart  Holmes.  We  were 
chatting  in  his  dressing  room,  between 
scenes  in  "  The  Isle  of  Jewels,"  while  he 
attempted  to  put  the  finishing  touches  on 
the  white  marble  bust  of  his  mother,  that 
has  evidently  been  occupying  most  of  his 
spare  time  for  many  past  hours.  The  dull, 
gray  atmosphere  outside  seemed  to  reflect 
an  uneventful,  quiet  feeling,  and  it  was  easy 
to  turn  the  conversation  into  reminiscent 
trails,  which  often  prove  more  interesting 
than  any  other.    So  it  happened  this  time. 

"  I  had  just  received  notice  that  my 
services  would  no  longer  be  needed,"  Mr. 
Holmes  continued,  referring  to  the  ex- 
piration of  his  first  film  contract  nearly 
t%velve  years  ago.  "  and  I  went  in  to  watch 
the  last  scenes  in  which  I  appeared  run  oi?. 
One  of  those  scenes  had  been  taken  on  the 
lawn  of  a  fine,  old  estate,  in  the  midst  of 
some  rather  dense  shrubbery.  In  fact, 
there  were  so  many  bushes  in  the  way  that 
it  had  been  impossible  to  get  the  camera 
far  enough  away  to  take  the  regulation  full 
length  picture.  Consequently,  the  first 
'  close-up  ■  that  anj^  of  us  had  ever  seen, 
was  flashed  across  the  screen.  A  little 
later  my  director  told  me  that  my  work 
had  created  such  fa\  orablc  comment  in  the 
home  office  that  I  might  consider  my  notice 
withdrawn,  and  when  the  rest  of  the  com- 
pany heard  the  story,  they  gave  me  the 
nickname  of  '  Closc-Up  Holmes.'  Of 
course  some  people  said  the  background 
was  out  of  focus,  and  thought  of  a  lot  of 
other  objections,  but  the  close-up  remained 
popular." 

"  I  had  another  streak  of  luck  in  which 
the  camera  helped  me  out,"  the  sculptor 
recollected,  toying  with  his  chisel,  "  I  w^as 
playing  a  Roman  general,  Valerius,  I  be- 
lieve it  was,  and  the  camera  happened  to 
be  timed  too  fast.  I  didn't  know  it,  and 
of  course,  acted  normally,  so  that  when  the 
film  was  shown,  my  motions  seemed  almost 
as  slow  as  those  they  show  now-a-days 
of  various  athletes  in  action.  But  the  crit- 
ics decided  that  this  was  quite  in  keeping 
with  my  part,  very  impressive  and  digni- 
fied and  exactly  what  one's  notions  of  a 
Roman  general's  behavior  would  lead  one 
to  expect." 

"What  was  your  very  first  part?"  wc 
asked. 

"  A  coachman,"  Mr.   Holmes  answered 
promptly.    The   star   of    the  Beck 


'"'Ull'illlll! 


Stuart    Holmes,   villain,   in   many  great  pictures, 
who  plays  the  lead  in  "  Love, 
Honor  and   " 

Serial  is,  by  the  way,  a  fluent,  direct 
speaker  and  never  hesitates  an  instant  for  a 
choice  of  words  or  in  order  to  recall  past 
incidents.  "The  chief  inducement  offered 
me,"  he  explained,  "  was  that  wc  would  all 
have  sandwiches  and  beer  for  lunch." 

"  But  a  good  appearance  was  just  as  im- 
portant in  those  days  as  it  is  now,"  he  de- 
clared laughingl\-.  "  I  went  to  the  Powers 
Company  for  my  first  interview  with  a  man 
who  was  slightly  under  the  influence  of 
something  we  don't  get  very  much  of  any 
more,  and  thej-  wouldn't  pay  any  attention 
whatever  to  me.  The  next  day  I  went 
back  carrying  my  handsomest  cane,  wear- 
ing doeskin  gloves,  etc.,  and  they  told  me 
to  go  on  the  set  at  once." 

Stuart  Holmes  is  best  known  as  a 
"  lKav\ ,"  but  even  villainy  becomes  monoto- 
nous at  times,  so,  by  way  of  a  change,  he 
is  now  playing  the  lead  in  "  The  Isle  of 
Jewels."  He  insists,  nevertheless,  that  his 
role  is  not  very  different,  except  for  the 
fact  that  he  has  the  sympathy  of  the  audi- 
ence with  him  rather  than  against  him.  It 
was  impossible  to  induce  him  to  talk  about 
himself.  He  looks  upon  the  lirilliant  por- 
trayals that  have  brought  him  just  fame  in 
the  past  as  a  matter  of  course,  and  sees 
absolutely  no  use  in 
referring  to  them 
again.  Consequently 
we  can  only  point 
out  that  very  few 
players  are  as  fa- 
miliar with  the  de- 
velopment, of  the 
motion  picture  as 
this  particular  one, 
and  if  you  happen 
to  want  further  in- 
formation about  the 
"  flicker.-;  '  as  they 
were  12  years  ago, 
we  strongly  advise 
your  questioning 
Mr.  Holmes. —  Mar- 
guerite Jones. 


Doings  At  Vitagraph  Plant 


PRODUCTIO.V  activities  at  the  Holly- 
wood Vitagraph  studios  were  de- 
creased this  week  by  the  departure  of  two 
units.  Earle  Williams  left  for  the  Brook- 
lyn studios  where  he  will  first  film  "The 
Fortune  Hunter,"  and  later,  "  Captain 
Swift."  It  is  planned  he  will  then  return 
to  the  western  studios. 

David  Smith  who  has  directed  the  Bes- 
sie Love  Company,  has  been  granted  a 
vacation,  which  he  is  now  taking,  and  upon 
his  return  will  film  a  number  of  O.  Henry 
stories. 

William  Dtnuan  plans  to  have  the 
".Smashing  Barriers"  serial  completed 
ahead  of  schedule,  he  now  having  but  four 
episodes  to  film.  These  are  the  most  dif- 
ficult episodes  to  make,  and  his  sucess  in 
making  a  new  record  will  depend  entirely 
upon  climatic  conditions. 

Noel  Smith,  directing  the  making  of 
Jimmy  Aubrey  comedies,  has  a  modiste, 
hair-dressing  and  manicuring  shop,  as  well 
as  gymnasium  sets  for  the  fanciful  comedy 
now  in  production,  which  has  not  been 
named. 

Virginia  Nightingale  has  been  selected  as 
Vita's  prize  \  amp  for  the  "Simple  Harry" 
series  of  comedies  now  being  made  by 
Harry  Mann  with  Margaret  Rooker. 

The  first  four  episodes  of  "The  Secret 
Service"  serial  made  by  Director  William 
J.  I^owman,  and  starring  Antonio  Moreno, 
were  shipped  to  the  eastern  offices  of  the 
Vitagraph  Company  this  week. 

The  Montgomery  and  Rock  Company 
have  had  created  no  end  of  small  town  set- 
tings for  the  rural  comedy  on  which  they 
are  now  working. 


Gordon  Standing  Back  to  Screen 

After  twenty-one  months'  service  in  the 
army,  Gordon  H.  Standing  is  reported  to 
have  returned  to  the  screen  via  the  B.  A, 
Rolfe  production  of  "  The  Red  Virgin." 


ROGER 
LYTTON 

Vanderbilt  900 


3480 


Motion  Picture  New 


ALAN  FORREST 

Leading  Man 
Mary  Miles  Minter 

Features 
For  Three  Years 


Adaptations  and  Continuities 

"THE  MERRY-GO-ROUND  " 
"THIEVES" 

"  RIGHT  AFTER  BROWN  " 

Douglas  Bronston 

DIRECTING 

NEAL  HART 

PERSONAL  REPRESENTATION  THROUGH  MABEL 
CONDON  EXCHANGE,  HOLLYWOOD 


MARGUERITE  COURTOT 

1 "  BOUND  and  GAGGED"  edwarTsmall 


Co -Star  in  ii 
New  Seria 


ROY  DEL  RUTH 


Directing 
Fox  Sunshine  Comedies 


Under  the  Supervision 
of  Hampton  Del  Ruth 


LUCY  COTTON 

Managemen  t 

Edward  Small 


Co -Starring  in 
«-T^i._   A/f-  i„    ^£  T  „  INTERNATIONAL 


'The  Miracle  of  Love" 


GLADYS  VALERIE 

EMOTIONAL  INGENUE  LEADS 

"Marie,  Ltd."  J.  Stuart  Blackton's  "DAWN" 

HUGH  THOMPSON 

NOW  APPEARING  AS  LEADING  MAN 

With  Vivian  Martin  in  a  Gaumont  Production 

Management  EDWARD  SMALL 

PERRY  VEKROFF,  DIRECTOR 


NOW  DIRECTING 

^THE  ISLE  OF  JEWELS  "  Serial 

RELEASED  THROUGH  PATHE 


MANAGEMENT 

EDWARD  SMALL 


November  8 ,  i  9  i 


34K1 


l-irst  lilni  liuiMing-  initcil  in 


Al  K.  ClirlMir,  uliK-l 


1   were  r; 


recently 


Fox  Plans  Wide  Exploitation 


Magazines  in  all  Parts  of  Nation  to 
be  Involved  in  Ad  Campaign 
for  1919-1920  Schedule 

'T* HE  Fox  Film  Corporation  announces 
that  it  is  planning,  and  has  already 
set  in  motion  in  some  fields,  an  unusually 
vigorous  and  extensive  ad\crtising  cam- 
paign in  support  of  the  Fox  screen  schedule 
for  the  season  of  1919-1920.  The  Fox 
Corporation,  according  to  its  report,  be- 
gan this  campaign  in  September  with  full- 
page  ads  of  a  distinctive  type.  The  cam- 
paign being  worked  out  now  contemplates 
the  appearance  of  full-page  advertisements 
in  twenty-se\eii  magazines  of  the  country; 
and  in  some  cases  it  is  planned  that  the 
ads  will  cover  two  pages.  These  advertise- 
ments, it  is  said  will  extend  over  a  period 
of  nine  consecuti\c  month.s,  and  will  em- 
brace every  class  of  magazine  and  periodi- 
cal possessing  suitable  circulation. 

Thus  far  the  publications  carrying  the 
U'illiam  Fox  ads  include  the  Saturday 
Evening  Post,  Collier's,  the  Ladies'  Hom.e 
Journal,  the  Woman's  Home  Companion, 
The  Pictorial  Review,  the  Delineator,  the 


American  Magazine,  the  Red  Book,  Peo- 
ple's, Picture  Play,  Photo  Play,  Maga- 
zine, Motion  Picture,  IMiotoplay  Journal, 
Photoplay  World,  Ainslee's,  Detective,  the 
Popular,  Top  Xolch,  Smith's,  Adventure, 
All  Story,  Short  Stories,  the  Argosy,  Regis- 
ter, the  Home  Sector,  Vogue  and  Vanit\ 
Fair. 

The  campaign,  it  is  asserted,  has  a 
wider  purpose  than  merely  the  exploitation 
of  the  products  of  the  Fox  Studios;  for, 
according  to  the  statements  issued,  dis- 
tinct efforts  are  being  made  to  tie  up  the 
campaign  with  the  box-oflices  of  the  Fox 
exhibitors,  so  that  the  exploitation  will 
redound  to  the  immediate  benefit  of  the 
exhibitor  .showing  the  Fox  productions.  As 
an  instance  of  this  plan  the  Fox  concern 
points  out  that  the  above  rnagazines  arc 
now  exploiting  Fox  films  and  the  theatres 
where  thc\-  are  shown. 

In  addition  to  this  ])lan,  others  arc  re- 
ported to  be  under  consideration  in  the 
executive  offices  of  the  corporation,  and 
the  entire  organization  is  represented  as 
bending  every  effort  toward  the  perfection 
of  every  picture  released. 


''The  Blue  Bonnet"  Still  Scores 


Many  Territories  Sold  on  "  The 
Heart  of  Texas  Ryan  " 

I  Kxclusi\e  Features,  Inc.,  announces  the 
sale  for  the  following  territories  of  the 
Selig  production,  "The  Heart  of  Texas 
Ryan,"  featuring  Tom  Mix : 

Greater  New  York  and  New  York  Slate, 
Merit  Film  Corporation;  Texas,  Oklahoma 
and  Arkansas,  Specialty  Films,  Inc.;  Mary- 

;  land,  Delaware,  District  of  Columbia,  Vir- 
ginia and  North  Carolina,  Empire  Film 
Distributing;  Kentucky  and  Tennessee, 
First  National  Exhibitors'  Exchange;  In- 
diana, Doll-Van  Film  Corporation ;  Ohio, 

'  Masterpiece  Film  Attractions;  Michigan, 
Strand  Features;  Illinois,  Doll-Van  Film 
Corporation ;  South  Carolina,  Florida, 
Georgia  and  Alabama ;  Savini  Films,  Inc. ; 
Kansas  and  West  Missouri,  Crescent  Film 
Co.;  Western  Pennsylvania  and  West  Vir- 
ginia, Quality  Film  Corp.;  Nevada,  Ari- 
zona,   California   and   Hawaiian  Islands, 

I   All  Star  Feature  Film  Co. ;  Eastern  Penn- 

I  sylvania  and  Southern  New  Jersey,  Mich- 
ael Lessy;  Iowa  and  Nebraska,  G.  &  D. 
Film  Co.,  Inc. ;  Minnesota,  North  and  South 

i   Dakota  and  Wisconsin,  Philip  Goldstone ; 

I   Louisiana  and  Mississippi,  Pearce  Film.s. 


1  *'  The  Westerners "  Given  Strong 
Publicity  in  Cleveland 

Benjamin  B.  Hampton's  first  Great  Au- 
tors  production,  "The  Westerners,"  by 
Stewart  Edward  White,  last  week  received 
a  ver\-  large  volume  of  newspaper  paid  ad- 
:  vertising  exploitation  and  promotion  in 
Cleveland,  it  is  said.  Charles  H.  Miles  used 
three-quarter  page  advertisements  at  the 
beginning  of  his  week's  presentation  of 
this  big  picture  in  all  four  newspapers  of 
the  city;  two  Sunday  papers,  the  Xews- 
I  Leader  and  Plain  Dealer;  an  dtwo  after- 
(  noon  papers,  the  Press  and  News.  The 
dominant  note  of  this  advertising  to  the 
public  was  addressed  to  the  readers  of  the 
famous  Stewart  Edward  White  novel,  as 
well  as  to  the  readers  of  all  other  White 
novels  and  magazine  serials. 


Edward  S.  Moffat  Made  Manager 
of  Universal's  Advertising 

The  appointment  of  Edward  S.  Maft'at 
as  the  advertising  manager  of  Universal 
was  announced  this  week  by  Carl 
Lacmmle,  Universal's  president.  He  suc- 
ceeds Nat.  G.  Rothstein,  who  has  resigned. 

Mr.  Moffat  has  been  in  the  advertising 
business  more  than  10  years.  He  gained 
invaluable  experience  with  the  agencies  of 
Street  and  Finney,  Calkins  and  Holden, 
and  with  Frank  Seaman.  Mr.  Moffat  is 
not  only  an  ad  writer  and  manager  but  is 
a  writer  of  novels,  among  them  being 
"The  Desert  and  Mrs.  Ajax,"  "Go  Forth 
and  Find,"  and  "Hearts  Steadfast."  He 
has  been  in  charge  of  all  the  Jewel  adver- 
tising for  Universal  for  the  past  two  years. 


Hill  Bernstine  Joins  Bee  Hive 

R.  C.  Cropper,  President  and  General 
Manager  of  the  Bee  Hive  Film  Exchanges, 
has  added  Hill  Bernstine  to  his  growing 
staff.  Mr.  Bernstine  was  with  the  Chicago 
staff  of  the  United,  and  very  well  known 
in  the  film  fraternity.  For  the  tim.e  being 
Mr.  Bernstine  will  work  under  jurisdic- 
tion of  the  Chicago  Office. 


Reports    Fi-om    Pittsbufg  Maintain 
Feature   Attracts   Big   Crowds  ; 
Millinery  Tie-Up  Aids 
A  CCORDING   to   reports,   "  The  Blue 
Bonnet,"  the  National  Film  Corpora- 
tion of  America  production,  starring  Billie 
Rhodes,  proved  a  big  attraction  at  all  of 
Rowland  and  Clark's  Pittsburgh  and  subur- 
ban  hou?es   last  week  after  a  powerful 
three-day  advance  exploitation  drive  aimed 
to  attract  big  crowds  to  all  theatres  in  the 
successful  circuit   following   the  first-run 
engagement  at  the  Regent,  where  the  Billie 
Rhodes  pictures  played  to  three  days'  ca- 
pacity business. 

The  Rowland  and  Clark  management,  be- 
sides its  regular  newspaper  and  b  llboard 
advertising  appropriation,  went  to  additional 
expense  in  the  distribution  of  2,000  window 
cards,  on  which  the  Hodkinson  24-sheet  on 
"The  Blue  Bonnet  "  was  reproduced.  Dur- 


ing the  run  at  the  Regent  the  production 
won  added  proininence  through  window 
displays  in  six  downtown  millinery  shops. 
These  were  duplicated  later  in  the  week 
by  the  smaller  shops  in  Pittsburgh  residen- 
tial districts  when  "  The  Blue  Bonnet " 
was  the  attraction  at  .the  Arsenal,  the 
Strand,  the  Belmar  and  the  Plaza. 

The  Goodwin  Theatre,  Newark,  N.  J., 
gave  "  The  Blue  Bonnet "  a  seven-day 
presentation  last  week  that  pleased  its  reg- 
ular clientele  and  hundreds  of  new  patrons, 
it  is  said,  who  had  been  attracted  by  the 
special  poster  advertising  campaign  the 
management  waged  on  the  Billie  Rhodes 
production. 


Inspired  by  her  two  previous  successes,  Kath- 
erine  MacDonald,  generally  termed  the  most  beau- 
t'ful  woman  in  motion  pictures,  is  making  her 
third  production  to  be  distributed  by  First  N.a- 
tional  Exhibitors'  Circuit.  The  picture  is  "  The 
Turning  Point." 


3482 


Motion  Picture  N  eic 


(^Jtristie  Comec^  Caricatures 


C,H. CHRISTIE 

TICKET  TO  V 

THE  "FOp.EMOrG( 
IWEPEHPEHTi 


AL  CHRISTIE 
DICCINC  OUT 
A  COMEDY 
S  \TUAnON 


Newspapers  and  theatre  publicity  men  have  our  permission  to  reproduce  this  drawing  provided  credic  is  given 

Motion  Picture  News 


November  S ,  1919 
lilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllU 

I  In  and  Out  West  Coast  Studios  I 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


illlllllllllllUlllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllill^ 


Goldwyn  Studio  Notes 


THE  Goldwyn  producing  organization 
has  a  number  of  new  faces,  among 
them  being  Thomas  Mills  who  has  just 
arrived  from  Xew  York  to  direct  Tom 
Moore.  After  reaching  the  studio  it  was 
found  the  first  subject  Mr.  Mills  would 
direct  is  "  Duds  "  a  serial  story  which  re- 
cently appeared  in  the  Saturday  Evening 
Post,  and  inasmuch  as  Mr.  Moore  was  in 
New  York  and  many  of  the  scenes  for  this 
required  a  New  York  atmosphere,  it  has 
been  decided  that  Mills  shall  return  east 
immediately  and  film  the  exteriors. 

A  number  of  players  engaged  by  the 
New  York  office  of  the  Goldwyn  Company 
have  arrived  and  arc  at  the  coast  studio, 
and  have  been  cast  in  productions  during 
the  past  week. 

William  Parke,  who  is  to  make  the  Emi- 
nent Author's  production,  "  The  Tower  of 
Ivory"  from  the  story  by  Gertrude  Ather- 
ton,  has  been  assigned  a  cast  which  in- 
cludes Barbara  Castleton,  John  Bowers, 
Sidney  Ainsworth,  Doris  Pawn,  Eleanor 
Hancock,  Lawson  Butt,  Edith  Chapman 
and  Carrie  Clark  Warde. 

Another  production  put  in  operation  this 
week  is  the  adaptation  from  the  Rex 
Beach  book  and  play  entitled,  "  Going 
Some."  Harry  Beauinont  will  direct  the 
all-star  for  this,  which  includes  Ethel  Gray 
Terry  and  Lillian  Hall,  who  reached  the 
studios  this  week  from  Xew  York,  Helen 
Ferguson,  Lillian  Langdon,  Cullen  Landis, 
Willard  Lewis,  Walter  Hires,  M.  P.  Flynn 
and  Forrest  Seabury.  Director  Frank 
Lloyd  is  completing  the  filming  of  "  The 
Silver  Horde"  and  Victor  Schertzinger  is 
making  the  last  scenes  for  the  Alabel  Nor- 
mand  picture. 


Universal  Activities 


UNIVERSAL  City  is  this  week  graced 
by  the  presence  of  the  General  Man- 
I  ager,  Tarkington  Baker,  who  arrived  a  few 
days  ago  to  spend  a  week  with  Production 
Manager,  Harry  Klein,  in  going  over  plans 
for  the  future  of  the  big  producing  plant. 
As  the  result  of  Mr.  Baker's  visit,  defi- 
'  nite  information  was  given  out  concerning 
I  the  change  of  policy  of  the  Universal  with 
'  respect  to  discontinuing  production  during 
j  the   rainy   season   months   in  California. 
I  This  policy,  which  has  been  followed  for 
'  the  past  two  j-ears,  will  not  be  adhered  to 
during  the  months  of  January,  February 
and  March,  as  in  previous  years,  but  in- 
stead, it  is  the  plan  of  the  Universal  to  con- 
tinue production  on  the  gigantic  scale  now 
effective.    There  will  be  no  decrease  in  the 
producing  staff,  but  on  the  contrary,  it  is 
1  planned  that  several  additional  companies 
shall  be  added,  and  at  the  present  time  two 


stars  have  been  signed  who  will  shortly 
begin  work  at  L'niversal  City. 

It  also  became  known  that  since  the  ar- 
rival of  Harr\-  Klein,  and  his  taking  charge 
of  the  production  manager's  work,  he  has 
made  many  plans  for  the  improvement  of 
Universal  films.  All  of  these  are  being 
gone  over  by  Mr.  Klein  and  Mr.  Baker, 
and  it  is  expecttd  that  the  number  of 
changes  may  shortly  be  announced. 

Will  T.  Gentz,  who  has  been  identified 
with  a  inmiber  of  theatrical  enterprises  in 
New  York,  Chicago  and  other  eastern 
cities,  has  been  employed  as  production  edi- 
tor of  L'niversal  films,  and  arrived  at  Uni- 
versal City  this  week  to  begin  his  work. 

Director  Lynn  Reynolds  and  Harry 
Carey  Company  filming  "  Overland  Red," 
arc  still  on  the  desert  for  exterior  scenes. 

Wallace  AfacDonald  has  bnen  engaged 
for  the  lead  of  "  Rouge  and  I^ichcs,"  star- 
ring Mary  MacLaren,  and  the  other  play- 
ers are  Alberta  Lee,  Fritzi  Ridgcway, 
Lloyd  Whitlock,  Dorothy  Abrill  and  Helen 
Sullivan. 

The  first  story  to  be  filmed  l)y  Wm. 
Christy  Cabanne  for  Universal,  will  be 
"  Triflers,"  which  will  have  Edith  Roberts, 
David  Butler  and  Forrest  Stanley  as  leads, 
with  an  unusual  cast  which  will  contain 
Kathleen  Kirkham,  Frederick  Vroom,  Lil- 
lian Langdon  and  Emmett  King. 

Jack  Ford  is  at  San  Francisco  with  the 
Corliett  Company  making  the  initial  scenes 
for  "  The  Prince  of  Avenue  A "  serial. 
The  cast  for  this  is  announced  to  include 
Harrj^  Northrup,  Mary  Warren,  Cora 
Drew,  George  Fisher,  Richard  Cummings 
and  others. 


What  Metro  Is  Doing 


WHEN  president  Richard  A.  Rowland 
of  Metro  Pictures  Corporation  ar- 
rives in  Los  Angeles  within  the  next  few 
da3's,  he  will  find  many  changes  have  been 
made  since  his  visit  to  the  coast  in  June. 
It  is  expected  that  president  Rowland  will 
remain  on  the  west  coast  for  two  or  three 
weeks  and  the  principal  reason  for  his  trip 
is  to  confer  with  director-general  Karger 
with  reference  to  forth-coming  Metro  and 
Screen  Classics  productions. 

Clifford  P.  Butler,  one  of  the  oldest  em- 
ployees of  the  Metro  Pictures  Corporation, 
was  this  week  appointed  manager  of  the 
west  coast  studios  and  will  have  the  super- 
vision of  the  mechanical,  technical  and 
clerical  departments  of  the  studio  where 
Nazimova  and  Screen  Classics  productions 
are  made.  Joseph  Strauss  has  been  ap- 
pointed Butler's  assistant.  Another  ap- 
pointment announced  this  week  was  that 
of  David  H.  Thompson  as  casting  manager. 

The  Metro  technical  staff  is  more  than 
busy  with  the  construction  of  a  number  of 
big  settings  for  forth-coming  productions; 
one  is  a  Jaoanese  home,  another,  an  artist's 
studio,  while  a  Scotch  castle,  a  boiler  room 


of  a  yacht  and  the  mammoth  library  of  an 
attorney  are  needed  for  coming  scenes. 
Two  complete  villages  were  recently  con- 
structed in  the  foothills  for  the  Nazimova 
subject  now  being  filmed.  John  Incc  is 
still  at  Lagnna  Beach  where  the  sea  coast 
village  scenes  for  "  Should  a  Woman  Tell  " 
are  being  made  with  Alice  Lake,  Jack  Mul- 
hall  and  Frank  Currier  in  the  leading  roles 
and  fifty  extra  people. 

The  other  Metro  and  Screen  Classics 
Companies  absent  from  the  studio  this 
week  are  Bert  Lytell  who  is  working  in  the 
streets  of  Los  Angeles  in  "  The  Right  of 
Way,"  Viola  Dana,  directed  by  Henry  Otto 
who  is  making  "  The  Willowtrec  "  scenes 
near  Silver  Lake,  and  director  Ray  Small- 
wood,  who,  with  a  company  of  all-star 
players  is  at  Beverly  Hills  in  "The  Best 
of  Luck  "  scenes. 

Bert  Lytell,  after  the  completioii  of  "The 
Right  of  Way  "  will  work  in  "A  Message 
from  Mars,  "  which  will  be  an  adaptation 
from  Richard  Ganthony's  fairy  tale  play, 
recently  purchased  by  Richard  Rowland. 
Lytell  will  appear  in  the  role  of  Horace 
Parker,  astronomer  who  is  styled  "  the 
most  selfish  man  in  the  world." 


Jesse  D.  Hampton  Notes 


ONE  holiday  present  for  the  Jesse  D. 
Hampton  studio  players  will  be  new 
quarters  amid  most  desirable  surroundings, 
for  it  is  now  planned  that  the  new  Hamp- 
ton studios  now  being  erected  on  a  15-acre 
plot  of  ground  at  the  corner  of  Santa 
Monica  Boulevard  and  La  Brea  Avenue 
at  the  west  end  of  Hollywood,  will  be 
ready  for  occupancy  by  December  first. 

The  site  selected  by  Mr.  Hampton  is  a 
most  desirable  one  and  consists  of  a  level 
tract  upon  which  the  necessary  stages, 
buildings  and  exterior  sets  will  be  built. 
Mr.  Hampton  purchased  ten  acres  of  this 
valuable  ground,  and  five  additional  acres 
are  under  lease  for  the  next  five  years. 
The  buildings  now  being  erected  include 
one  for  the  administration  office,'  one  for 
carpenter  shops,  others  for  property  and 
wardrobe  departments  and  three  mammoth 
enclosed  stages.  The  floor  space  for  these 
will  be  120x  120  feet  with  extremely  high 
walls  which  give  a  clear  space  to  the  cross 
beams  thirty-two  feet  above  the  stage  floor. 

The  Hampton  Company  filming  "  The 
Deadlier  Sex,"  starring  Blanche  Sweet,  is 
at  work  in  the  snow  country  near  Truckee, 
California,  under  the  direction  of  Robert 
Thornby,  but  is  expected  home  within  the 
next  week. 

Henry  King  is  to  commence  work  in  the 
filming  of  "The  House  of  a  Thousand 
Candles"  by  Meredith  Nicholson  within 
the  next  week.  The  continuity  for  this 
adaptation  was  written  by  Eugene  B.  Lewis 
and  H.  B.  Warner  will  be  starred. 

The   third   Hampton    Company   is  not 


3484 


Motion  Picture  News 


working  because  of  the  aliscncc  of  VViUiatii 
Desmond  who  was  called  cast  because  of 
the  serious  illness  of  his  mother.  As  soon 
as  Mr.  Desmond  can  return  to  the  studios, 
filming  of  the  very  well-known  play  "The 
Parish  Priest  "  by  Dan  Hart  will  be  put 
into  production. 

Charles  Ray,  whose  contract  with 
Thomas  PI.  Incc  terminates  in  January,  and 
who  has  a  contract  to  produce  for  the 
First  National,  has  leased  the  Willis  and 
Inglis  studio  on  Fountain  Avenue,  Holly- 
wood, now  in  use  hy  Jesse  D.  Hampton. 


Christie  Advancement 


A  L.^NDMARK  of  the  west  coast  film 
-ii-  colony  disappeared  this  week  when 
dressing  room  row  at  the  Christie  Film 
Company  studio  was  torn  down  that  the 
grounds  could  be  used  to  a  greater  advan- 
tage by  the  erection  of  larger  and  more 
spacious  quarters.  The  buildings  raised 
were  the  first  built  by  any  film  company  in 
Hollywood,  and  were  erected  under  the 
super\ision  of  Al  E.  Christie,  who  came 
west  and  selected  the  site  of  the  present 
Christie  studio,  for  the  studio  of  the  Cen- 


teur  Company.  The  first  pictures  made 
here  were  taken  on  the  shady  side  of  a 
l)arn,  the  eves  of  the  barn  serving  to  hold 
one  end  of  the  diffusing  system  made  up 
of  a  number  of  bed  sheets  sewed  together. 
This  company,  pioneers  of  the  west  coast 
filnidom,  arrived  in  Los  Angeles  on 
Thanksgiving  Day,  1911. 

The  expansion  work,  commenced  at  the 
Christie  studio  several  weeks  ago,  has  pro- 
gressed most  satisfactorily,  but  it  will  re- 
quire several  weeks  for  the  completion  of 
all  improvements  planned.  The  l)uilding 
being  erected  now  will  consist  of  two 
floors,  and  will  serve  as  dressing  rooms, 
the  quarters  of  the  scenario  dcparlmenr, 
publicity  bureau  and  still  photographing  de- 
partment. As  soon  as  this  work  is  com- 
puted, the  present  administration  ofifice  will 
be  mo\ed  a  short  distance  from  the  side- 
walk line  on  Sunset  Boulevard,  and  a  new 
two-story  concrete  fire-proof  building  will 
be  erected  around  the  present  offices.  By 
this  manner  of  construction,  the  impro\e- 
ments  will  not  effect  the  working  condi- 
tions to  any  material  extent,  and  will  make 
possible  continuing  production  of  the  five 
companies  under  the  supcr\ision  of  Al  E. 
Christie,  without  a  break. 

The  most  important  producing  improve- 


ments of  the  studio  is  that  of  the  enlarging 
of  the  stage  space.  The  open  air  stage  is 
now  the  full  length  of  the  Christie  grounds, 
extending  from  Gower  to  El  Centre.  The 
enclosed  stages  have  been  increased  in 
size,  and  additional  lighting  facilities  have 
been  added  to  the  electrical  department. 


Here  and  There 


WIXFIELD  R.  SHEEHAN  departed 
for  New  York  after  three  weeks  at 
the  west  coast  William  Fox  studios,  where 
he  supervised  the  making  of  plans  for  a 
number  of  innovations  and  a  material  in- 
crease in  production  activities.  Arthur 
James,  director  of  advertising  and  pub- 
licity, who  came  to  the  coast  with  Mr. 
Shechan,  preceded  him  East,  leaving  Sun- 
day after  a  most  beneficial  visit  to  the 
producing  plant.  Sam  Dembro,  representa- 
tive of  the  New  York  office,  met  Mr. 
Sheehan  in  Los  Angeles,  and  after  going 
over  matters  pertaining  to  the  coining  Fo.\ 
entertainments,-  accompanied  Mr.  Sheehan 
to  the  Northwest  and  Canadian  Northwest 
where  together  they  inaugurated  a  cam- 
paign for  more  popularity  for  Fox  pictures 
in  the  British  possession. 

Josic  Sedgwick,  who  has  been  featured 
m  a  number  of  west  coast  subjects  and 
played  lead"ng  woman  roles  for  many 
others,  has  been  engaged  by  the  William 
Fox  Company,  and  will  play  leads  in  com- 
ing productions. 

Jesse  L.  Lasky  arrived  on  the  coast  dur- 
ing the  past  week  for  a  stay  of  several 
weeks  during  which  time  he  will  give  his 
entire  attention  to  producing  matters 
After  a  very  strenuous  few  months  in  New 
York  he  sought  a  short  vacation  upon  hi 
arrival  in  Hollywood  and  at  the  termina- 
tion of  this  will  be  extremely  busy  at  the 
studio. 

C.  B.  De  Mille  is  making  his  final  scenc- 
for  "Why  Change  Your  Wife"  and  upoi. 
the  completion  of  these  will  leave  for  a 
trip  East.  On  this  trip  he  is  to  be  accom- 
panied by  his  producing  manager  Howard 
Higgin,  director  of  photograph,  Alviii 
WyckofT,  costumers  Claire  \\'e;t  and 
Mitchell  Leison,  and  it  is  probable  that 
Gloria  Swanson  and  Tom  Meighan  will  go 
East  at  the  same  time  in  order  to  bt 
present  at  the  opening  of  Mr.  De  MilleV 
most  recently  made  subject,  "  Male  and 
Female,"  in  which  they  appear  in  the  lead- 
ing roles.  Mr.  De  Mille  plans  to  be  absent 
from  the  studio  for  several  weeks. 

Promise  was  made  at  the  Chaplin  studio 
that  the  fourth  First  National  subject'.* 
negative  would  be  ready  for  shipment  to 
the  eastern  laboratories  within  three 
weeks.  This  film  has  considerable  water 
stuff  and  the  scenes  for  it  are  be'ng  made 
this  week  on  beaches  near  Los  Angeles. 
Mr.  Chaplin  made  the  statement  to  hi? 
producing  organization  that  he  is  going  to 
make  this  the  best  picture  in  which  he  ha- 
appeared.  He  basing  his  statement  on  the 
tact  that  he  has  a  very  excellent  storj- 
with  many  "  gags"  that  are  entirely  new. 


NOVEMBER  8,  1919 


NEWS 


MOPE  NEWS 


Jes.se  La.sky'.s  in  town. 
C.  B.  DeMille's  going  ea.st. 
Earle  Williams  has  gont'  east. 
Richard    Rowland's    coming  to 
town. 

VVinfield  R.  Sheehan  has  gone 
east. 

Bill  Hart's  riding  a  Pinto  pony 
again. 

Tom  Mills  is  here,  hut  he's  go- 
ing hack. 

Charlev  Ray  had  bnrglars  the 
other  night 

Foggy  mornings — .Shorter  hours 
the  26th  on. 

The  (ioldw\'n  brass  band  now 
has  nineteen  members. 

Franklyn  Karniini  was  seen  in 
western  make-up  the  other  day. 

Marie  Pavis  claims  she  once 
stayed  in  a  lion's  den  for  thirty 
minutes.  , 

Mary  .\ndcrson  waited  for  the 
cool  of  the  Fall  to  have  a  little 
camping  out. 

Miss  Zetta  May  Morgan  of  Ala- 
bama, is  in  town  visiting  her  aunt. 
May  .Mlison. 

"The  boys,"  Eddie  and  Lee. 
Lyons  and  Moran,  are  talking 
about  going  down  to  New  York 

Willie  Keefe  savs  his  own  name 
was  formerly  Willie.  because 
Willie  was  Willie's  name. 

Monroe  Salisbury  was  seen 
wearing  a  camel's  hair  coat,  which 
is  some  creation  of  creamy  down. 

Monte  M.  Kattcrjohn  has 
avoided  the  sanctum  for  some  time, 
and  we  now  learn  he's  in  New 
York. 

Frank  Lloyd  having  "The  Sil- 
ver Horde"  all  fixed  tip,  has  gone 
on  a  vacation  and  duck  hunting 
trip. 

Paul  Powell  is  said  to  be  a  lit- 
tle out  of  date  because  he  wears 
a  continuity  necktie,  while  direct- 
ing Marv  Pickford. 

New  Yorkers  will  say  Lo;  An- 
geles is  plagiaristic  again — we  have 
a  Broadway,  and  o'tr  latest  addi- 
tion is  a  Bronx  studio. 

Pete  Smith's  in  town  hobnob- 
bing with  Marshall  Neilan.  and  we 
exnect  shortly  to  hear  all  about 
the  coming  First  National  re- 
leases. 

Bill  Wing  has  been  located.  He 
was  found  hiding  out  at  the  Selig 


jungle  zoo.  He  still  maintains 
that  he  Writes  psychological  film 
plays. 

Now  that  the  Pacific  Fleet  has 
been  to  Los  .\ngeles,  and  gone 
these  past  ten  weeks,  we  learn 
that  Claire  DuBray  threatened  to 
stowaway. 

.'\mong  the  coming  productions 
we  heard  of  that  interests  the  en- 
tire staff,  is  that  named  ".\  Fugi- 
tive from  Matrimony,"  coming  up 
from  Jesse  Hampton's. 

The  week's  mistaken  identity 
yarn:  Zasu  Pitts  was  thought  to 
be  a  truant  by  the  truant  oT.cer, 
anrl  he  mumbled  something  about 
arresting  her.     But  he  didn't. 

It  took  Viola  Dana  two  hours  to 
make  up  her  coiffure,  and  then 
another  half  hour  to  tie  her  eyes 
back  so  they'd  look  like  a  .Tap's, 
all  of  which  is  not  fiction. 

Ken.  O'Hara  has  abandoned  the 
typewriter  at  Catherine  Curtis' 
Company,  and  now  occupies  an  of- 
fice marked  "  production  critic  " 
at  the  .Astra  studio,  around  which 
Lew  Cody  vam])s. 

Tod  Browning  claims  thnt  every- 
body that  works  in  his  Constanti- 
nople street  scene  set  is  a  Turk, 
and  the  Turks  hearing  of  this,  all 
went  on  strike  for  a  harem.  Me 
diation  is  on. 

Universal  City  talent  is  to  put 
on  a  minstrel  show  to  properly 
dedicate  the  opening  of  a  new- 
theatre  there.  Harry  V).  Klein  is 
the  general  manager,  and  Jim  Cor- 
bett  is  to  be  Interlocutor. 

Eddie  Cline  was  seen  going  to 
the  studio  bright  and  early  the 
other  morning,  and  it  was  later 
learned  he  went  to  bed  the  night 
before  with  a  new  gag  in  mind, 
md  ju.st  couldn't  sleep  until  he 
could  see  how  it  would  look. 

J.  S.  Woodhouse,  late  publicity 
writer  for  Thomas  H.  Ince.  and 
now  head  of  the  Goldwyn  depart- 
ment, we  learn,  is  the  same  per- 
son who  styles  himself  J.  Stewart 
Woodhouse  when  he  writes  sce- 
nario.s.  Yes,  Wally  Reid  is  mak- 
ing one  named  "Speed  Carr,"  by 
J.  S,  or  J.  Stewart,  you  can  have 
your  choice. 


It  is  with  pride  we  chronicle  the 
fact  that  we  have  heard  that  "The 
Eyes  of  Youth"  will  open  the  new 
Capital  Theatre  of  .\ew  York, 
sometime  this  year,  and  we  hasten 
to  extend  congratulations  to  every- 
one who  had  anything  to  do  with 
the  making  of  this  film.  Having 
heard  a  New  York  paper  said 
that  they  could  make  better  films 
back  there,  causes  us  to  rise  an 
inquire,  just  how  it  comes  they 
don't  use  one  of  their  New  York 
made  pictures  to  o'ien  the  new 
opry  house.  (Has  Harry  Richen- 
bacii  been  workin'  again?) 

Mary  Miles  Minter  sat  at  the 
head  of  a  table  of  thirty  ladies 
and  gentlemen  of  the  press,  Mon- 
day evening,  and  permitted  all  to 
feast  their  eyes  on  her  loveliness. 
Bill  Taylor  sat  on  one  side,  and 
Houg.  Gerrard  on  the  other,  and 
they  never  looked  at  the  other  end 
of  the  table  all  evening.  And 
Doug,  had  his  mustache  well 
waxed  too.  Our  old  friend,  Henry 
L.  Massey,  was  master  of  cere- 
monies, and  he  didn't  pass  the 
buck.  Before  the  evening  was 
over,  there  were  a  lot  ot  speeches 
made,  but  when  it  comes  to  ora- 
tory, well  you've  got  to  hand  it 
to  Mary,  she's  there!  Everybody 
enjoyed  everything  from  soup  to 
cookies,  and  voted  Mrs.  Alex  Lin- 
nard  a  good  cook. 

Want  .KA  Department 
Wanted  —  Carpenter,  chemist, 
cincmatographer.  character  or 
straight  actor  who  can  play  a  pic- 
colo. Our  bands  needs  you. 
Goldwyn  Jazzerinos,  care  the 
Studio. 

\'ital  Statistics. 

Born  to  Mr.  and  Mrs.  Paul  Hu- 
bert (Scoop)  Conlon,  .September 
3rd,  a  daughter  named  Natalie  Rc- 
gina.  Natalie  Talmadge*  is  the 
god-mother.  (We  apologize  to  our 
readers  for  not  mentioning  this 
before,  but  you'll  remember 
Hokum  suspended  publication,  and 
in  the  rush  of  getting  to  press 
the  past  two  weeks,  this  import- 
ant news  story  was  overlooked.) 

Born  to  Mr.  and  Mrs.  Hallum 
Cooley  Burr,  October  nth,  a  boy, 
named  George  .-Varon  Burr. 


November  S ,  1^19 


3485 

Hallmark  Exchange  Force  Shift 


Queen  Elizabeth  of  Pielgium  and  Mililrcd  Harris 
Chaplin  in  an  interesting  pose 


Expect  "  Miracle  Man  "  to  Score  in 
Southern  California  Too 

It  is  claimed  that  the  distribution  of  the 
ParamouiU-Artcraft  special  release,  "The 
Miracle  Man,"  will  in  all  probability  start 
:i  new  era  for  the  Sontheni  California 
icrritory. 

The  remarkable  bnsiness  on  this  picture 
is  said  to  be  largely  due  to  plans  made 
and  carried  out  bj-  Harry  Ballance,  local 
Famous  Players-Lasky  exchange  manager. 
After  seeing  the  picture  for  the  first  time, 
Ballance  decided  it  could  be  made  a  one 
dollar  top  attraction  for  the  territorj-,  and 
instructed  all  contracts  be  made  on  this 

■asis.  The  results  were  advantageous  to 
'lie  exchange  and  the  exhibitors  as  well. 

The  picture  ran  five  weeks  contiiuiously 
;it  the  Kinema  Theatre,  Los  Angeles,  and 
every  town  in  which  it  has  been  booked, 
these  prices  have  been  maintained.  Five 
prints  are  needed  in  the  Southern  Cali- 
fornia territory,  and  they  arc  booked  solidly 
until  the  first  of  December,  it  is  reported. 


List  of  Buyers  of    "  Lightning 
Bryce,"  Arrow  Film  Product 

Arrow  Film  Corporation  announces  the 
sale  of  its  new  serial  "  Lightning  Bryce," 
featuring  Ann  Little,  Jack  Hoxie  and  di- 
rected by  Paul  Hurst  to  the  following 
firms :  For  New  York  State,  City  and 
Northern  New  Jersey  territory  to  the  In- 
terstate Films,  Inc. ;  for  the  Eastern  Penn- 
sylvania and  Southern  New  Jersey  terri- 
tory to  The  Short  Subject  Exchange,  Phil- 
adelphia, Pa. ;  for  the  Western  Pennsyl- 
vania and  Virginia  territory  to  the  Dia- 
mond Film  Company,  Pittsburgh,  Pa.;  for 
the  North  and  South  Carolina,  Georgia, 
Florida,  Alabama,  Louisiana,  Missouri  to 
the  Southeastern  Pictures  Corporation,  At- 
lanta, Ga. ;  for  the  Delaware,  Maryland, 
District  of  Columbia  and  Virginia  territory 
to  Sam  Flax,  Washington,  D.  C.,  for  the 
New  England  States  to  Lightning  Photo- 
plays Service  of  New  England,  H.  Hirsch, 
manager,  Boston,  Mass. 


S.  r.  Steveii.s  is  Appuinted  Manager 
ill  the  Field;  Number  of  Other 
Men  Are  Added  to  Force 
■117 ITH  the  acquisition  of  the  Exhibitors' 
»  Mutual  Distribiuing  Corporation's 
ixchanges  throughout  the  United  States, 
Frank  G.  Hall,  president  of  Hallmark  Pic- 
iiircs  Corporation,  has  made  some  impor- 
tant changes  in  the  personnel  of  the  man- 
agerial forces  of  the  twenty-six  exchange 
centres  with  two  important  additions.  W. 
K.  Rodgcrs,  general  sales  manager.  Hall- 
mark Pictures  Corporation,  under  whose 
supcr\ision,  the  sales  department  conies, 
lias  appointed  S.  T.  Stevens,  long  identi- 
lied  with  Exhibitors  Mutual  in  the  capacity 
of  general  supervisor,  as  field  manager  of 
Hallmark  exchanges.  Mr.  Stevens  left 
Xew  York  last  week  on  an  extended  trip 
which  will  carry  him  to  every  exchange 
centre  in  the  L'niled  States.  He  expects  to 
be  gone  several  months.  M.  J.  Mintz,  for- 
merly with  Exhibitors'  Mutual  and  the 
lenity  Corporation  of  Chicago,  left  at  the 
same  time,  in  a  similar  capacity  for  a  trip 
through  the  Aliddle  West,  his  mission  being 
the  same  as  that  of  Mr.  Stc\ens  —  to  make 
a  thorough  investigation  of  the  exchanges 
and  supervfse  the  business  of  the  sales 
forces. 

Mr.  Rodgers  aimomiccs  as  other  addi- 
tions to  Hallmark's  exchanges  and  sales 


Under  Direction  of  Eugene  MuUin 
Expan.sion  on  Forward  Lines 
is  to  be  Inaugurated 

UNDER  ihe  direction  of  Eugene  Mullin, 
scenario  writer  and  editor  who  has 
come  East  to  head  Goldwyn  s  scenario  de- 
partment in  New  York,  the  scope  of  this 
branch  of  Goldwyn's  eastern  organization 
will  be  broadened. 

When  interviewed  on  his  arrival  in  the 
city,  last  week,  Mr.  Mullin  referred  to  plans 
for  the  enlargement  of  the  eastern  force 


Geraldine    Farrar    is    star    in    "  Flame    of  the 
Desert,"  a  Goldwyn  release 


forces,  Tliedore  Holland,  recently  returned 
from  oversea  duty  and  for  a  time  associ- 
ated with  the  W.  W.  Hodkiiison  Corpora- 
tion, as  branch  manager  of  the  newly  ac- 
quired Indianapolis  oflice  of  Hallmark;  J. 
v..  P'olaiid,  as  manager  of  the  newly  ac- 
quired Oklahoma  City  oflice;  F.  L.  Dc 
Lorenzo,  manager  of  the  Milwaukee  office; 
R.  A.  Morrow,  manager  of  the  Dallas  of- 
fice and  Nat  A.  Royster,  manager  of  the 
.\llanta  oflice.  With  these  additions  and 
newly-created  oflices,  in  its  sales  forces, 
Mr.  Rodgers  contends  that  Hallmark  Pic- 
tures Corporation  has  a  selling  and  man- 
agerial force  that  can  compete  with  that 
of  any  other  distributing  organization  in 
the  field. 

In  order  to  get  the  fullest  co-operation 
from  its  sales  forces.  Hallmark  Pictures 
has  put  into  active  operation  a  profit-shar- 
ing plan,  whereby  each  memlier  of  its  sales 
forces,  regardless  of  his  or  her  position, 
is  to  share  in  the  profits  of  the  exchange 
he  or  she  represents.  The  plan  goes  into 
effect  as  of  September  1st,  giving  every- 
one concerned  the  opportunity  to  benefit 
in  their  cfTorts  for  two  months  back.  In 
the  creation  of  this  plan  Mr.  Rodgcrs,  be- 
lieves he  has  offered  an  incentive  that  will 
assure  the  cxhil)itors  dealing  with  Hall 
mark  the  closest  attention  and  the  best 
that  is  possible  to  ofl^er  in  service. 


to  keep  pace  with  Goldwyn's  increased 
production.  Mr.  Mullin  said  that  the 
Culver  City  scenario  dcparfmeut,  conducted 
by  J.  G.  Hawks,  had  turned  out  a  tremen- 
dous volume  of  work  during  the  past  six 
months,  tout  that  the  building  up  of  a 
greater  organization  in  the  East  had  be- 
come imperative,  especially  in  vievi'  of  the 
productions  to  be  made  at  the  studios 
which  Goldwyn  is  going  to  erect  in  or 
near,  New  York. 

Although  still  in  his  twenties,  Mr.  Mullin 
is  classed  among  the  veteran  scenario 
writers  who  broke  into  the  game  in  the 
day  of  the  single  reel. 

For  one  thing,  Mr.  Mullin  expressed 
himself  as  being  convinced  that  the  intel- 
ligent and  critical  public  of  today  would 
not  accept  the  trite,  artificial,  unlifelikc  type 
oi  romance  that  in  five-reel  form  is  merely 
a  padded  elaboration  of  the  old  one  and 
two  reelers  that  went  under  the  head  of 
"  movies." 

.A  plot  and  a  continuity  in  order  to  pass 
muster  with  the  Goldwyn  scenario  depart- 
ircnt  must  above  all  be  consistent,  even  if 
some  of  the  treasured  traditions  of  pro- 
ducers, such  as  the  happy  ending,  are 
sacrificed.  Mr.  iMullin  did  not  mean  that 
a  cheerful  story  is  not  more  likely  to  be 
popular  than  a  sombre  tragedy,  rather  that 
it  is  absurd  to  unfold  an  essentially  tragic 
study  of  character  or  social  conditions  and 
then  tag  on  an  illogically  happing  ending. 

If  a  story  has  enough  strength  and 
human  appeal  to  justify  its  presentation, 
Mr.  Mullin  believes  that  an  audience  pre- 
fers seeing  it  carried  through  to  a  natural 
conclusion. 


Bigger  Goldwyn  Scenario  Dep' t. 


3486 


Motion  Picture  News 


A  iiKinirDt  from  "  Erstwhile  Sus;n 


ii;  <  instance  liinney,  a  Realart  Pictures  Corp.  rr-k-ase 


G.  Kleine  Buys  ''Deliverance 


Will  Exploit  "Helen  Keller"  Story 
Throughout  U.  S.  and  Canada ; 
Had  Long  New  Yoi-k  Run 

ACCORDING  to  a  report  recently  re- 
ceived, George  Kleine  has  acquired 
the  world  rights  to  the  Helen  Keller  fthn 
of  "  Deliverance,"  which  was  produced  in 
New  York  City  at  the  Lyric  Theatre  on 
August  18th  and  pronounced  by  the  New 
York  critics  without  a  dissenting  voice  as 
the  most  remarkable  achievement  of  the 
age. 

Helen  Keller,  though  born  deaf,  dumb 
and  blind  has  conquered  all  obstacles  in  the 
world  of  education  and  letters  and  has 
passed  through  the  highest  colleges  and  uni- 
versities of  America  with  great  honors. 
She  has  recovered  her  speech  and  though 
deaf  and  blind  has  written  many  interest- 
ing books.    She  has  added  another  laurel 


to  her  honors  by  appearing  successfully  in 
a  motion  picture.  "  Deliverance "  is  the 
story  of  her  life  and  her  message  to  the 
world.  That  it  will  add  hugely  to  her  lor. 
tune  is  beyond  question,  for  wherever  the 
\oice  of  man  is  heard  the  fame  of  this 
courageous  and  high-minded  deaf  and  blind 
girl  is  known. 

George  Kleine  has  been  identified  with 
some  of  the  most  dignified  and  pretentious 
productions  of  the  cinem.a  art.  It  was 
George  Kleine  who  brought  "  Quo  Vadis  " 
to  America,  the  first  big  feature  produc- 
tion ever  presented,  it  is  claimed,  upon  its 
individual  merits  and  which,  is  still  re- 
garded by  some  as  one  of  the  great  classics 
of  the  screen.  Mr.  Kleine  will  exploit  the 
"  Helen  Keller "  ston,'  throughout  the 
United  States  and  Canada  with  special  com- 
panies and  production,  disposing  of  the 
foreign  rights  to  interested  parties. 


Famous  Director  Films  on  Way 


Keanan  Buel  Finishes  First  of  the 
Series   for  Hallmark  and  Will 
Start  on  Second  Shortly 

KEANAN  BUEL,  directing  for  Hall- 
mark Pictures  Corporation,  com- 
pleted, this  week,  the  first  production  for 
the  Famous  Directors'  Series  at  the  Fifty- 
fourth  street  studio.  Following  the  cutting 
and  editing  of  his  production,  Director 
Buel  will  commence  on  his  second  produc- 
tion for  the  Famous  Directors'  Series,  the 
title  to  which  is  not  yet  announced. 

The  release  title  has  not  been  chosen. 
It  was  written  by  J.  L.  Burke  and  adapted 
and  scenarioized  by  John  Glavey  of  the 
Hallmark  scenario  department.  Anna 
Lehr,  whose  latest  work  is  seen  in  Dallas 
Fitzgerald's  production,  "  The  Open  Door," 
has  the  principal  role.  Ralph  Kcllard, 
Dorothy  Walters,  John  Charles,  Frank  J. 
Murdock  and  William  Carr  are  seen  in  the 
principal  supporting  roles. 

Miss   Lehr  has  the  role  of  Margaret 


Fallon,  whose  father  has  met  with  finan- 
cial ruin.  She  meets  an  unscrupulous  so- 
ciety youth  and  through  his  machinations 
she  is  deceived  into  marrying  a  man  whom 
she  does  not  know  but  who,  through  a 
strange  turn  of  events,  proves  to  the  man 
she  loves. 

Director  Buel  announces  that  he  will  have 
his  first  production  for  Hallmark  cut  and 
edited  within  two  weeks.  It  will  be  the 
Novemiber  release  of  Hallmark  on  the 
Famous  Directors'  Series. 


T. 


A.    Liebler   Acting  Publicity 

Manager  for  United 

Pending  the  selection  of  a  successor  to 
Horace  C.  'Judge,  advertising  and  pub- 
licity manager  of  United  Picture  The- 
atres of  America,  Inc.,  who  has  left  that 
organization  to  join  the  Universal  staff, 
the  work  of  the  department  will  be  con- 
ducted by  Theodore  A.  Liebler,  Jr.,  United 
scenario  and  film  editor. 


Six  Lew  Cody  Specials  Are  Bought 
by  Robertson-Cole 

The  determination  of  Rcbertsoti-Cole  to 
take  a  leading  place  among  producers  and 
distributors  who  are  committed  to  the 
policy  of  the  best  in  motion  pictures  is 
emphasized  by  the  announcement  of  the 
purchase  of  the  six  Lew  Cody  specials 
being  made  by  the  L.  J.  Gasnier  Company, 
and  of  the  purchase  of  the  big  Tourneur 
production  "  The  Broken  Butterfly." 

"  The  Beloved  Cheater,"  the  first  of  the 
Lew  Cody  pictures  is  said  to  be  one  of  the 
finest  comedy  dramas  ever  put  on  the 
market.  No  expense  was  spared  to  make 
the  picture  supreme  in  the  quality  of  the 
sets  and  technical  details  and  a  strong  cast 
was  chosen  to  work  with  Mr.  Cody. 
Eileen  Percy  appears  in  it  and  several 
society  leaders  volunteered  to  show  in 
some  of  the  scenes  of  social  events. 

"The  Broken  Butterfly"  is  an  intensely 
dramatic  tale  in  which  is  interwoven  great 
moments  of  pathos  and  sacrifice.  In  the 
cast  are  Pauline  Starke  as  the  heroine 
Marcene  and  Mary  .\lden  as  the  revenge- 
ful governess. 


Paramount-Artcraft  Pictures  Win- 
ning in  Australasia 

The  Famous  Players-Lasky  Corporation 
announces  that  Hhe  Paramount-Aricraft 
pictures  have  made  marked  gains  in  popu- 
larity during  the  last  two  years  through- 
out Australasia.  Two  years  ago,  accord- 
ing to  a  Sjdnej-  newspaper.  Paramount 
transacted  8  per  cent  of  the  film  business 
of  Australasia.  To-day,  according  to  the 
same  source,  the  percentage  has  been  in- 
creased to  more  than  6o  per  cent,  and  ad- 
vices reported  to  have  been  received  from 
Australia  indicate  that  there  is  no  inten- 
tion of  a  letup  in  the  Paramount-Artcraft 
drive  until  an  even  higher  percentage  is 
reached. 

The  influenza  epidemic  is  now  over,  and 
the  film  industry  in  Australia  is  said  to 
be  enjoying  the  greatest  prosperity  in  its 
history,  according  to  advices  received  from 
.'Mec  Lorimore,  managing  director  of  Fea- 
ture Films,  Ltd.,  the  distributors  in  Aus- 
tralasia of  Paramount-Artcraft  pictures. 
New  theatres  are  being  built,  old  theatres 
are  being  improved. 


Miy  Allison,  Metro  star,  whose  latest  release  is 
"  Fair  and  Warmer  " 


1 


3487 

Canyon  Westerns  Will  Prove  Up 


November  S  ,  i  p  i  p 

Fox  News  Correspondent  Goes  to 
Palestine  to  **  Shoot  "  Scenes 
Taking  advantage  of  the  British  con- 
tiest  of  the  Holy  Land,  including  capture 
f  Jerusalem  l>y  General  Allcnby,  \'iviane 
W'hittall  Adams  is  on  her  way  across  the 
Atlantic,  her  destination  being  Turkey,  Ar- 
menia and  Syria.    Mrs.  Adams,  who  is  the 
wife  of  Major  John  Quincy  Adams  of  the 
I'nitcd  States  Marine  Corps,  is  a  writer 
:id  photographer  of  notCj  luider  the  name 
lit  Viviane  W'hittall.    On  her  tra\cls,  she 
will  obtain  scenes  for  Fox  News,  as  slit 
1  ;is  arranged  with  Fox  Xews  to  act  as  its 
,:mera  correspondent  with  a  roving  com- 
mission.  According  to  reports  she  will  also 
.>sist  the  Commission  for  Relief  in  Ar- 
ir.enia,  her  know  ledge  of  the  Turkish  coun- 
try and  the  language  being  of  great  value 
in  that  connection. 

Her  plan  in  the  Holy  Land  is  to  follow 
the  route  that  the  British  army  took  up 
through  Mesopotamia  —  a  long,  uncom- 
fortable journey,  but  one  that  offers  a 
tremendous  amount  of  interest.  The  Holy 
Land,  she  says,  she  will  co\er  from  Dan 
even  into  Bcersheba. 


Male  Lead  for  Alice  Joyce  for 
Fourth  Time 

Percy  Marmont,  Mtagraph  leading 
man,  who  has  already'  supported  Alice 
Joyce  in  "  The  Winchester  W  oman,"  and 
"  The  Vengeance  of  Durand,"  and  who 
has  also  played  opposite  Corinne  Griffith 
in  "The  Climbers,"  has  just  completed 
his  scenes  with  Miss  Joyce  in  "Pride." 
This  forthcoming  production  was  written 
ixpressly  for  the  star  by  W  illiam  B.  Court- 
ney and  was  directed  by  George  Terwil- 
liger. 

Next  week  Marmont  commences  work 
on  his  fifth  Vitagraph  picture.  This  will 
be  his  fourth  consecutive  performance 
opposite  Alice  Joyce  —  a  record  for  this 
star's  leading  men.  The  vehicle  selected 
is  an  adaptation  of  "  The  Sporting 
Duchess." 


First  Gayety  Comics  Announced 

Following  the  release  of  "  Dropped  Into 
Scandal,"  the  first  of  the  new  series  of 
Gayety  Comedies,  featuring  George  Ovey, 
which  was  announced  last  week,  many 
hum.orous  attractions  are  being  planned,  it 
is  said,  which  will  be  presented  on  a 
weekly  basis  by  leading  independent  ex- 
changes. The  comedies  are  one  reel  each 
in  length  and  are  described  as  "  polite  slap- 
stick," —  in  other  words,  comedies  of  situ- 
ations and  "  gags,"  without  the  roughei 
forms  of  slapstick  "  humor." 

Ovey,  with  Lillian  Biron  and  the  Gayety 
Girls,  is  featured  in  both  of  the  first  two 
releases,  "  Dropped  Into  Scandal "  and 
"Are  Flirts  Foolish?" 


Distribution  of  "  The  Confession  " 

Due  to  the  conflicting  reports  regarding 
the  distribution  of  "  The  Confession,"  it 
is  announced  that  George  Davis  is  now 
distributing  this  picture  independently, 
since  he  severed  his  connection  with  Sol 
Lesser's  Midwest  "  Hearts  of  the  World  " 
Company. 


Jack  W'einbefi^,  l^fcsidcnt  of  Com- 
l^iny,  Confident  I'arnum  two 
Reelers  will  be  a  Hit 

JACK  WEINBERG.  Pres'dent  of  the 
Canyon  Pictures  C'cirporation,  who  are 
starring  l-'ranklyn  l-"arnum  in  two  reel 
western  features,  said  last  week : 

"  I  am  firmly  convinced  that  the  two 
reel  western  picture  classics  produced  by 
our  company  will  fill  a  long-felt  want,  as 
the  public  is  eager  at  all  times,  to  see  true 
stories  of  the  west,  if  they  are  produced 
in  real  western  atmosphere  and  portrayed 
by  a  competent  cast  of  (ilayers. 

"  No  one  can  dispute  the  fact  that  stories 
of  the  west,  with  its  red  blooded  men  and 
courageous  women,  offer  more  opportuni- 
ties for  real  amusement  than  stories  of  an- 
other kind;  our  most  famous  screen  stars 
having  only  achieved  fame  through  their 
portrayal  of  western  life,  and  the  present 
up-to-date  exhibitor  is  anxious  to  bo  )k 
western  pictures,  providing  they  come  up 
to  the  present  day  standards. 

"  The  Canyon  Pictures  Corporation,  fully 
realizing  this,  have  first  secured  stories 
from  such  eminent  authors  as  B.  M.  Bow- 
ers, Bertram  Sinclair,  Frederick  Chapin. 
and  William  E.  Wing;  then  engaged  the 
sterling  actor,  Franklyn  Farnum,  who 
through  his  past  professional  experience, 
personal  charm  and  popularity,  is  the  ideal 
type  to  portray  the  stories  of  the  above 
gifted  writers. 

"  To  further  insure  the  success  of  these 
short  features,  have  engaged  Seligs  studio 
at  Los  Angeles,  Cal.,  so  as  to  have  real 
western   locations   and   atmosphere.  The 


Exhibitors  Give  Further  Evidence  of 
Popularity  of  Films  Under 
the  New  Policy 

REPORTS  reaching  the  home  offices  of 
Metro  Pictures  Corporation  that 
V  iola  Dana's  latest  release,  "  Please  Get 
Married,"  is  cleaning  up  are  coupled  with 
the  congratulations  of  enthusiastic  exhibit- 
ors that  the  new  policy  of  "  fewer  and 
better "  pictures  has  caught  hold  and  is 
spreading  with  the  rush  of  a  prairie  fire. 
Taken  in  conjunction  with  a  rising  flood  of 
booking  orders,  these  letters  and  telegrams 
indicate  to  the  company  officials  that  the 
recently  inaugurated  program  is  gaining 
more  and  more  momentum  over  its  first 
big  rush. 

The  following  telegram  was  received 
by  C.  E.  Almy,  branch  manager  for  Metro 
at  Cleveland  from  H.  C.  Horator,  manag- 
ing director  of  the  Alhambra  and  Pan- 
theon theatres  in  Toledo : 

"  Manager  Metro  Pictures  Corpora- 
tion, Sincere  Building,  Cleveland,  O.  You 
certainly  have  my  enelorscment  for  fewer 
and  better  pictures.  '  Please  Get  Married  ' 
and  '  Fair  and  Warmer,'  two  of  the  first 
four  under  your  new  plan,  will  be  shown 
at  the  Pantheon,  our  new  theatre,  second 
and  third  weeks.  '  Lombardi,  Ltd  '  proved 
to  be  the  biggest  box  office  attraction  of 


supporting  company  is  composed  of  real 
star  material,  among  whom  are  Lola 
Maxam,  V'ester  Pegg,  Minnie-Ha-Ha, 
(jeorge  Pankey,  and  Bud  Osborne,  and 
under  the  competent  direction  of  Leon 
de  La  Mothe,  the  independent  exchange- 
man  is  assured  of  an  ideal  ijroduciion  that 
will  add  prestige  to  his  exchange  and  will 
meet  with  the  approval  of  the  exhibitor 
and  the  exhibitor's  r.atrons. 

"  Then  to  properly  present  these  little 
classics,  the  Canyon  Pictures  Corporation 
have  engaged  several  well  known  artists, 
who  are  making  special  designs  for  art 
titles  and  litographs,  as  it  is  the  aim  of  our 
company  to  spare  no  expense  from  any 
angle,  from  the  beginning  of  the  production 
up  to  the  final  proper  exploitation. 

"  Of  course,  we  expect  some  of  the 
skeptical  to  say,  '  Show  me.'  W'ell,  we  are 
prepared  to  show.  We  have  the  first  four 
releases  now  ready,  and  believe  me,  they 
hold  }ou  in  breathless  suspense,  have  heart 
interest  stories,  and  the  spirit  of  the  west 
fairly  breathes  through  them.  The  State 
Right  Exchange  who  is  fortunate  enough 
to  secure  a  franchise  on  these  features  for 
his  territory,  will  surely  reap  big  profits. 

"  In  conclusion,  I  wish  to  extend  my 
heartiest  thanks  in  behalf  of  the  Canyon 
Pictures  Corporation,  to  Franklyn  Farnum, 
the  director,  Leon  dc  La  Mothe,  the  entire 
supporting  company  and  entire  staff  of 
Seligs  Studio  for  ■  their  co-operation  in 
making  these  short  western  features  of  the 
class  and  calibre  that  are  bound  to  give 
box  office  results  and  also  strengthen  the 
position  of  the  Inelependent  State  Right 
Exchanges." 


the  year,  excepting  Xazimova,  who  always 
cleans  up.  Too  bad  jou  could  not  arrange 
as  per  my  suggestion  to  Fred  Nugent  to 
open  the  Paiuheon  November  15th  with  a 
Metro  Picture.    H.  C.  Horator." 

This  telegram  was  added  proof  of  the 
way  exhibitors  have  been  booking  the 
"  fewer  and  better  "  pictures  solid  for  week 
runs,  as  urged  by  the  Metro  company  in 
the  cause  of  better  pictures  and  the  inter- 
ests of  exhibitors  in  building  up  better 
liusiness  and  a  steady  clieiUele. 


Earl    Hard   Made   Supervisor  of 
Lasky  Educational  Dep't. 

Earl  Hurd,  whose  reputation  as  a  news- 
paper cartoonist  and  comic  artist  and  as 
one  of  the  originators  of  the  animated 
cartoon  in  motion  pictures  is  of  long 
standing,  has  been  appointed  supervisor  of 
anim.ated  cartoons  for  the  Educational  De- 
partment of  the  Famous  Players-Lasky 
Corporation.  In  his  new  post  Mr.  Hurd, 
who  arrived  in  New  York  this  week  to 
assume  his  new  duties,  will  have  under  his 
direction  a  staff  of  twenty  artists  who  will 
prepare  animated  cartoons  and  animated 
diagrams  in  connection  with  films  produced 
In-  the  Educational  Department  of  Famous 
Players-Lasky. 


Metro  Productions  are  Scoring 


3-'88 


Motion  Picture  News 


Capitors  Decorations  Attract 


A.  Lincoln  Cooper,  Head  of  Famed 
Firm  of  Art  Decorations  Does 
Wonders  in  Xew  .Theatre 
AIT"  HEN  Managing  Director  Edward 
'  '  Bowes  of  the  new  Capitol  Theatre 
•^ought  for  the  most  reliable  and  artistic 
concern  to  furnish  the  decorations  for  the 
■'  largest  theatre  in  the  world,"  it  was  de- 
cided that  Messrs  Cooper,  Sampietro  & 
Gentiluomo  be  given  the  contract.  Mess- 
more  Kendall,  president  of  the  Moredall 
Realty  Company,  owner  and  operator  of 
the  Capitol,  chose  this  firm  of  well-known 
decorators,  because  it  was  imperative  that 
an  institution  I'ke  this  wonderful  play- 
house, resplendent  in  its  luxuriant  sur- 
roundings and  palatial  appointments 
appointments  should  have  decorations  in 
keeping  with  the  magnitude  and  grandeur 
of  the  house. 

One  determining  fact  was  that  A.  Lin- 
coln Cooper,  representative  head  of  tli's 
concern  and  an  artistic  decorator  of  no 
small  d'stinction,  was  to  bring  his  talent 
into  this  work.  The  management  may 
proudly  acknowledge  Mr.  Cooper's  efforts. 
He  has  brought  the  beauteous  and  soul- 
inspiring  art  of  Fontaineblcau  and  Ver- 
sailles to  embellish  the  already  gorgeous 
Empire  arch'tecture  of  Broadway's  "  Cap- 
itol." Students  and  lovers  of  art  are  en- 
joying a  treat  in  these  wonderful  decora- 
tions ;  a  maze  of  color ;  beginning  with  the 
imposing  entrance,  the  striking  lobby  with 
i;s  majestic  murals  and  shimmering  chan- 


deliers of  rock  crystal ;  the  grand  marble 
staircase  leading  to  the  huge  carpeted 
promenade ;  the  vast  auditorium  with  its 
vistas  of  Roman  columns  —  a  blaze  of 
ivory  and  gold,  blended  .soothingly  into 
one  harmonious  whole. 

A.  Lincoln  Cooper  is  the  artist  who 
won  the  $16  000  prize  in  the  government 
competition  some  time  ago  with  ihf  seven 
best  decorators  in  the  country.  Cooper, 
who  evinced  a  marked  talent  for  drawing 
when  quite  a  boy,  studied  under  such  fa- 
mous men  in  the  world  of  art,  as  Frank  W. 
Benson  and  Edmund  C.  Tarbell.  He  won 
the  Sears  prize  at  the  Museum  of  Fine 
.-\rts  in  Boston,  besides  many  other  scholar- 
ships. Abroad,  he  studied  under  the  di- 
rection of  John  Paul  Laurens,  Bougereau 
and  Jose  Garnelo,  court  painter  for  the 
k'ng  of  Spain.  Among  his  best  known 
works  are  the  murals  in  the  San  Francisco 
Cu  >tom  House  and  the  Federal  Court  and 
Post  Office  bu'lding  at  Columbus,  O. 

Arrow  Film  Issues  "  The  Chamber 
Mystery,"  Five-Reel  Feature 

The  Arrow  Film  Corporation  is  offering 
a  new  mystery  picture  in  five  reels.  The 
title  is  "  The  Chamber  Mystery,"  written 
and  directed  by  Abraham  Schomer  and 
produced  by  Schomer  &  Ross.  Claire 
Whitney  and  Earl  Metcalf  are  the  stars. 
"  The  Chamber  Mysterj' "  has  already  been 
sold  for  a  number  of  territories  and  an 
advertising  campaign  will  start  at  once  in 
the  trade  paprrs. 


The  Release  Date  of  "A  Girl  In 
Bohemia  "  is  Changed  by  Fox 

Owing  to  a  combination  of  circumstances 
surrounding  the  completion  of  "  The  Web 
of  Chance,"  with  Peggy  Hyland  as  the 
star,  which  was  listed  for  release  early  in 
November,  the  announcement  is  made 
from  the  offices  of  the  Fox  Film  Corpora- 
tion that  the  schedules  of  releases  for  that 
month  has  been  changed. 

"A  Girl  In  Bohemia,"  a  novel  tale  of  life 
among  the  long-haired  men  and  short- 
haired  women  of  New  York's  so-called 
artistic  centre,  by  the  well-known  author, 
H.  B.  Daniel,  as  a  stage  play,  is  now  slated 
for  release  in  November,  "  The  Web  of 
Chance  "  being  put  back  to  mid-December. 

Besides  Miss  Hyland,  the  other  members 
of  the  cast  in  this  picture  include  L.  C. 
Shumway,  Melbourne  McDowell,  Betty 
Schade,  Edward  Cecil,  Winter  Hall  and 
Josef  Swickard. 

With  the  change  in  the  release  dates  of 
these  two  pictures,  the  exchange  branches 
of  Fox  Film  Corporation  have  reported  un- 
usual activity  in  booking  the  new  picture. 


Director  Golden  and  Company  Go 
South  to  Take  Exteriors 

Director  Joseph  A.  Golden  of  the  new 
Allgood  Pictures  Corporation  serial,  star- 
ring Charles  Hutchison,  has  completed  his 
arrangements  for  taking  his  company  to 
Florida  next  week  or  the  week  following, 
in  order  to  begin  "shooting"  exteriors  for 
the  serial's  second  episode.  The  company 
arc  now  completing  the  interiors  for  the 
first  and  second  episodes  at  the  Crystal 
S  ud'os,  Chircmont  Parkway,  in  the  Bronx 


"3"  ESSENTIALS 

"GOOD  QUALITY" 

"PROMPT,  EFFICIENT  SERVICE" 

"  SATISFACTORY  PRICE  AND  TERMS  " 

WE  GUARANTEE  ALL  "3 

REPUBLIC  LABORATORIES,  INC. 

Phone  Bryant  7190  729  Seventh  Ave.,  N.  Y.  C. 


November  S.J0J9  3489 

lillllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllllli^^ 

I        Equipment  Service  | 

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Society  of  Motion  Picture  Engineers  Holds  Con- 
vention in  Pittsburgh 
'T^HE  Fourth  Annual  Convention  of  the  Society  of  Motion 
J-  Picture  Engineers  was  held  at  the  William  Pcnn  Hotel  in 
Pittsburgh  on  October  13,  14  and  15.  More  interest  was  taken  in 
the  three  days'  session  than  at  any  other  lime  in  the  history  of 
the  society.  Most  of  the  time  was  taken  up  with  the  reports  of 
the  various  committees  and  the  election  of  officers  for  the  coming 
\car,  although  several  interesting  papers  were  read  and  discussed. 


H.  A.  Campe,  Reelected  President  of  the  Society. 
Through  his  leadership  during  the  last  year  the  S. 
M.  P.  E.  passed  the  most  successful  year  in  its 
history 


Mayor  E.  V.  Babcock  of  Pittsl)urgh  opened  the  proceedings  on 
Monday  morning  and  although  his  time  had  been  taken  up  with 
the  Steel  strike  then  in  progress  in  Pittsburgh  and  vicinity,  he 
found  time  to  welcome  the  members  in  a  manner  which  left  no 
doubt  of  his  intent  to  insure  the  best  of  treatment  by  city  officials. 
In  responding  to  the  mayor's  speech  of  welcome  Mr.  A.  F.  Victor, 
president  of  the  Victor  Animatograph  Comany  of  Davenport, 
Iowa,  voiced  the  sent'ments  of  the  society  in  a  dignified  and 
eloquent  reply. 

Following  the  opening  ceremonies  President  Campe  addressed 
the  meeting,  pointing  out  many  of  the  possible  lines  of  action 
which  lie  before  the  Society. 

In  the  afternoon  the  following  officers  were  elected  for  the  vear 
1920: 

President,  H.  A.  Campe. 
Vice-President,  A.  C.  Roebuck. 
Vice-President,  M.  A.  Mayer. 
Secretary^  A.  F.  Victor. 
Treasurer,  W.  C.  Smith. 

With  one  exception  these  officers  were  re-elected.  Mr.  E.  K. 
Gillett,  who  had  held  the  office  of  secretary  since  the  inception  of 
the  Society,  found  his  other  work  to  be  so  pressing  that  he  was 
forced  to  tender  his  resignation,  and  Mr.  Victor  was  elected  to 
fill  his  place. 

On  Manday  evening  a  banquet  was  provided  for  all  members 
of  the  Society  and  their  guests.  Throughout  the  evening  a  con- 
tinuous cabaret  show  of  high  quality  was  run  off  to  the  edification 
of  the  guests,  and  particularly  the  older  ones.  At  the  conclusion 
of  the  banquet  two  reels  of  Prizma  natural  color  films  were 
thrown  on  the  screen.    After  the  completion  of  this  exhibition. 


Mr.  W.  V.  I).  Kelley,  who  has  made  possible  the  films  in  natural 
color,  was  presented  with  the  first  bronze  medal  ever  awarded 
by  the  Society. 

The  greater  part  of  the  second  day  was  consumed  with  the 
reading  and  discussion  of  papers.  Mr.  C.  Frances  Jenkins  was 
unable  to  be  present  and  his  paper  on  "Stereoscopic  Projection" 
was  read  by  the  chairman.  Following  this  paper  there  was  con- 
siderable discussion  by  Messrs.  Roebuck,  Victor  and  Edwin  S. 
Porter,  on  the  practical  possibilities  of  stereoscopic  projection  in 
the  light  of  present  day  knowledge. 

At  the  Davis  Theatre  on  Tuesday  night  a  block  of  seats  had 
been  reserved- for  the  Scciely  and  a  special  program  of  vaude- 
\ille  acts  arranged. 

On  Wednesday  papers  were  read  by  H.  A.  Campe  and  H.  F. 
O'Hrien  on  "  Three  I'nit  Motor  Generator  Sets  for  Studios,"  by 
.\.  F.  Victor  on  "  The  Design  and  Conslruct'on  of  a  Reduction 
Printer,"  a  treatise  on  "  The  Elements  of  Color "  by  Messrs. 
Mayer  and  Kelly,  and  an  informal  talk  by  Dr.  Story  of  the 
Research  Laboratory  of  the  General  Electric  Company,  describing 
some  experiments  on  optical  systems.  Dr.  Story's  talk  is  to  be 
presented  in  the  form  of  a  paper  to  be  included  in  the  bound 
\olume  of  the  Transactions  of  the  Society. 

Much  of  the  success  of  this  Convention  was  due  to  the  efTorts 
of  Mr.  Harvey  Wible,  chairman  of  arrangements,  and  Mr.  P.  A. 
IJoyd  in  charge  of  publicity.  The  members  of  the  Society  found 
every  hour  of  their  time  occupied  either  with  meetings  or  some 
amusement  arranged  for  them  by  the  committee. 

Through  an  invitation  extended  by  Mr.  George  Perkins  of  the 
Perkins  Electric  Company  of  Montreal  the  next  meeting  of  the 
Society  will  be  held  in  that  city  sometime  in  May  1920.  An 
unusual  jirogram  of  papers  has  already  been  arranged  for. 


A.  P.  Victor,  Elected  Secretary  of  the  S.  M.  P.  E. 


3490 


Motion  Picture  News 


ACTUAL  PERFORMANCE  PROVES 
MOTIOGRAPH'S  WORTH 


Mr.  C.  A.  Pratt  of  the  Electric  Theatre  Co., 
Washington,  Iowa;  Fox  Theatre,  Washing- 
ton, Iowa  and  Pratt's  Theatre,  Winfield, 
Iowa,  writes : 

"Although  you  have  our  money  and 
I  have  two  of  your  De  Luxe  Motio- 
graphs  installed  a  year  ago  last  July, 
I  do  not  feel  that  our  deal  is  entirely 
closed  because,  first,  I  want  to  thank 
you  for  the  service  that  has  been  ren- 
dered us  by  you  since  the  installation 
of  these  machines  and,  second,  I  wish 
to  give  credit  where  credit  is  due  — 
then  I  will  feel  I  owe  you  nothing. 

These  machines  have  not  only  given 
us  perfect  satisfaction,  but  have  placed 
the  picture  on  the  screen  as  good  or 
better  than  any  other  machines  we 
have  ever  installed  and  this  is  saying 
something  when  you  stop  to  consider 
the  fact  that  we  have  nm  them  all.  So 
here's  good  luck  to  you  from  a  sa  tisfied 
De  Luxe  exhibitor  and  one  who 
who  would  not  hesitate  to  recom- 
mend your  product  to  any  brother 
exhibitor.'* 


If  it  is  Service — if  it  is  Definition  of  Picture— or,  if  it  is  the  Best  Machine 
on  the  Market  you  want — your  selection  should  be  a  MOTIOGRAPH 
DE  LUXE. 

(Write  for  Literature) 

ENTERPRISE  OPTICAL  MFG.  COMPANY 

564  W.  RANDOLPH  ST.,  CHICAGO,  ILL. 


November  8 ,  1919 

■iiitniiiiiiiiiiiiiiniiiiiiiiiiiiJiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'^ 


Flashbacks  from  the  S.  M.  P.  E.  Convention 


Oh,  Bo\  ! 

A  great  time,  w  hat ! 


Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 


Pittsburgh  surely  knows  how  to  entertain. 

Pittsburgh  has  set  a  mark  for  other  conventions  to  shoot  at. 

The  Wcstinghouse  company  showed  that  it  meant  what  it  said 
when  it  invited  the  S.  M.  P.  E.  to  come  to  the  Smoky  City. 

Those  of  us  who  found  it  necessarj-  to  be  there  on  Sunday  were 
greeted  by  the  usual  type  of  a  Pittsburgh  day — cloudy  and  drizzly. 
But  it  cleared  off  later. 

The  eminent  I)rs.  were  amongst  the  first  to  arrive.  Kellner 
and  Story  breakfasted  together  probably  with  the  idea  of  straight- 
ening out  the  optical  system  before  Richardson  pulled  in. 


That  special  room,  number  521,  was  like  an  oasis  in  the  desert 
of  impossibilities.  W  hat  you  couldn't  find  in  that  room  was  not 
worth  having  in  this  united  state  of  prohibition. 


The  Board  of  Governor's  convened  in  Roebuck's  room  and 
promptly  discovered  a  dead  ghost  of  Mr.  Busch  of  Milwaukee. 
You  simply  can't  get  away  from  the  fact  that  this  old- country 
of  ours  —  and  especially  Pittsburgh  —  has  not  as  yet  succumbed 
from  thirst. 


Long  Lank\-  Hill  Kiuizmann,  the  man  who  keeps  National 
craters  in  their  proper  place,  was  early  on  the  spot.  Even  the 
arguments  of  the  rabid  mazda  fan  doesn't  seem  to  furrow  the 
Kunzmann  brow,  eh,  Bill? 


Some  terrible  disappointments : 

Bill  Smith's  stories,  taken  from  the  French. 

The  main  act  at  the  banquet. 

Xight  Life  in  Pittsburgh. 

That  wc  couldn't  use  the  "  Police  Cards." 


There  is  one  city  we  know-  of  where  the  Mayor  is  a  regular 
fellow.  The  city  is  Pittsburgh  and  the  man  is  Babcock.  After 
his  short  informal  greeting  a  feller  felt  like  having  the  right  to 
use  the  Mayor's  office  for  a  lounging  room. 


In  the  list  of  those  to  whom  the  credit  is  due  for  the  success 
of  the  convention  the  name  of  P.  A.  Boyd  should  be  near  the  top 
of  the  I'St.  He  was  the  busy,  unassuming  chap  who  was  here, 
there  and  everwhcre  taking  over  the  details.  No  convention  be- 
fore this  one  had  been  so  well  press-agented  —  and  Boyd  was  the 
man  behind  it. 


In  cver\day  life  Boyd  is  the  newspaper  man  for  the  Westing- 
house  company  and  what  he  doesn't  know  about  the  press-agent 
'    game  hasn't  yet  been  written.    His  life  is  just  one  continual  con- 
vention after  another. 


It's  a  rare  (but  frequent)  treat  to  see  Dec  Kellner  light,  or 
rather  ignite,  a  cigar.  First  off  it  resembles  a  boy  lighting  a 
fire-cracker.  He  holds  the  animal  at  arm's  length  and  twirls  it 
in  the  flame  of  the  match  until  the  temperature  of  combustion  has 
been  overreached,  etc.,  and  then  he  applies  his  bellows. 


A  good  many  of  Doc's  cigars  hated  like  sin  to  ignite  and  some- 
one ventured  to  remark  that  he  w  as  smoking  "  Non-Flams." 

Th'rty-seven  years  ago  on  October  13  there  w-as  a  rugged,  roly- 
poly  boy  born  either  in  Youngstown  or  Hubbard,  Ohio.  The 
citizens  of  Youngstown  claim  that  he  was  born  in  Hubbard ;  while 
those  in  Hubbard  deny  all  such  statements  emphaticallj-,  and  insist 
his  birth  took  place  in  Youngstown.    \\'ell,  anyway,  Cudmore 


g  William  V.  D.  Kelly.  Recipient  of  First  g 

M  Medal  Awarded  by  Society  of  Motion  J 

H  Picture    Engineers.    To    Mr.    Kelley  ' 

.  goes  the  credit  for  making  coinmer-  M 

m  daily  practicable  the  natural  color  film.  M 

wouldn't  allow  any  such  disagreement  to  interfere  with  his  cele- 
bration —  nor  would  he  allow  the  convention  to  postpone  it.  He 
broug.1t  his-er-er-  birthday  cake  right  along  with  him  and  anyone 
who  wished  to  drink  his  health  was  invited  to  607. 

Who  said  "Optience?" 


We  thought  Pittsburghers  were  hardened  to  the  sacrilege  of 
their  citj'.  But,  no !  Victor  sprung  one  on  Wible  that  made  the 
latter  gentleman  want  to  commit  murder  in  every  degree. 

Says  Alexander :  "  Do  you  know,  Mr.  Wible,  how  I  tell  the 
difference  between  night  and  day  in  your  town?" 

"  How's  that?  " 

"  Well,  when  I  come  down  from  my  room  and  see  the  night 
clerk  on  duty  I  know  it's  night  and  when  I  see  the  day  clerk  at 
the  desk  I  know  •  " 

Were  it  not  for  the  lowan's  agility  this  note  would  be  in  black- 
face. 


That  Monday  night  bancjuet,  furnished  by  the  Westinghouse 
company,  w-as  a  real  affair. 


The  little  dancer — the  Jazz  Baby  —  was  certainly  clever.  And 
her  sister  entertainers  "  w  ent  across  "  in  fine  style. 


S'funny  though,  how  the  cabaret-isls  fell  for  the  older  fellows 
when  there  was  so  much  good  looking  young  stock  that  could 
have  been  had  for  the  asking. 


For  instance,  there  was  McNary  of  the  New  York  office  of 
Wesfnghousc.  Wc  have  a  hunch  that  he  can  dance  that  jazz 
stuff  in  three  languages  but  did  the  "  Rose  of  No  Man's  Land " 
pull  his  whiskers  and  sing  to  him?.  Not  by  the  beard  of  a  scien- 
tist or  the  weight  of  a  supply  dealer,  she  didn't.  However,  it  is 
to  be  assumed  that  old  age  must  be  served  first. 


Although,  you  inidcrstand,  wc  are  not  speaking  from  absolute 
know-ledge  we  have  an  idea  that  if  Will  Smith  had  "gone  into  the 
intimate  side  of  Paris,"  that  other  traveler,  W'illard  Cook,  would 
have  added  a  few  words  on  the  same  subject. 


Did  any  of  you  notice  how-  popular  the  nearby  Child's  restaurant 
became  for  midnight  parties.  Some  of  the  visitors  to  Mrs.  Child's 
kitchen  talked  as  the  ugh  they  found  a  cabaret  show  at  the  place. 


3492       (I]^:juip.Tient  Service) 


Motion  Picture  \  c  u 


Information  Wanted: 

A  suitable  reward  will  be  paid  for  information  leading  to  the 
apprehension  of  the  wide  awake  opportun'st  at  the  first  table  on 
Tuesday  night.  This  person  with  malice  aforethought  was  so 
inconsiderate  of  the  feelings  of  the  members  of  table  No.  3,  at 
which  a  charming  lady  was  being  entertained,  that  he  deliberately 
pikcrized  the'  diners  at  this  table  with  one  flower  act  of  his 
imagination. 


There  is  a  rather  interesting  fact  in  connection  with  the  appear- 
ance of  the  Literary  Digest  in  typewritten  form.  Although  this 
is  the  first  tirpe  that  a  magazine  has  done  away  with  compositors, 
the  possibilities  of  this  method  was  brought  forw'ard  some  ten 
years  ago  by  "  Dr."  Mott  of  the  National  Carbon  Company.  At 
that  time  Mott  described  the  value  of  the  white  flame  arc  light  in 
photo-engraving,  but  it  remained  for  the  present  emergency  to 
emphasize  its  commercial  worth. 


Many  thanks,  Mr.  Heinz. 


W'e  I'kcd  your  plant  very  much. 


We  are  thinking  of  asking  our  cniployer  to  put  in  a  swimming 
tank,  gymnasium,  some  manicurists  (these  especially)  and  a  free 
restaurant,  such  as  you  have  for  your  workers. 

You  treated  us  fine.    Now  take,  for  instance,  that  luncheon. 
All  of  us  liked  the 
Heinz  Tomato  Soup. 
Heinz  Raked  Beans. 
Heinz  Spaghetti. 
Heinz  Plum  Pudding 

He'nz  Peanut  Butter  (Bob  Burrows  liked  this  especially.  He 
took  four  out  of  the  six  sandwiches  allotted  to  our  table.  Mr. 
Heinz,  when  we  come  again  please  seat  him  at  some  other  table). 


How's  that  for  free  advertising? 


You  can't  keep  a  good  man  in  Brooklyn.  After  Max  Mayers 
had  announced  his  non-appearance  he  P.  R.  R.'d  to  Pittsburgh 
from  New  York. 


All  honor  to  Bill  Kelley.  As  the  first  man  to  receive  a  medal 
from  the  society  he  has  earned  a  distinction  which  it  's  to  be 
hoped  will  be  worth  considerable  in  years  to  come.  It  is  doubtful 
if  there  is  another  man  in  the  industry  who  will  carry  the  honor 
with  such  good  grace  and  poise  as  the  man  who  made  Prizma. 


But  we'll  wager  that  after  the  banquet  Kelley  sa'd  to  himself: 
"  I'm  darned  glad  this  medal  wasn't  to  be  awarded  for  the 
PROJECTION  of  these  pictures  tonight." 


Suggested  subjects  for  arbitration  at  the  first  meeting  of  the 
League  of  Nations : 
Award  of  medals. 
Sale  of  Honorary  Memberships. 
Safety  Standard. 


Ed'son  Lamp  Works  was  well  represented.  Porter,  Kroesen  and 
Burnap  were  the  Incandescent  Kids. 


Did  any  of  you  notice  how  much  better  Victor  can  talk  when  he 
puts  one  knee  on  a  chair.  On  that  basis  we  wonder  how  eloquent 
he  could  be  if  he  put  Iioth  feet  up  in  the  air. 

Monday,  the  th'rteenth,  was  a  great  day  for  Bill  Kunzmann. 
The  waiter  decorated  his  coat  with_  a  "soup  medal;"  someone 
sat  down  on  his  new  $8  Stetson,  and  finally  he  dropped  a  hot  ash 
on  his  trousers  and  set  'em  afire. 

Handicapped,  But 

Still  at  Your  Service 


An  Open  Letter 

Mr.  H.  A.  Campe, 
President  of  the 
S.  M.  P.  E., 
.S550  Raleigh  street, 
Pittsburgh,  Pa. 

Dear  Herbert : 

You  fellers  out  there 

On  the  Monongahela 

Gave  us  an  awful  good  time 

And  everything; 

But  there  v/as  one  thing 

That  you  slipped  up  on 

And  I  want  to 

Tell  you  about  it 

Because  it  might  ha\e 

Turned  out  differently 

Well,  you  know 

You  hired  Room  523 

For  a  Rest  Room  — 

And  for  other  purposes- — 

But  you  forgot  to  tell  the  Hotel  Flat-foots 

That  we  weren't 

A  gang  of  Chautauquans 

And  the  mean  things 

Took  advantage  of  us 

And  e\crything 

And  if  it  hadn't  been 

For  Bill  Smith's  quick  wit 

And  Joe  Moulton's  persuasive  vocabulary 

You  might  not  have  had 

A  quorum 

On  Tuesday  morning. 

You  see,  H.  A. 

Five  or  six  of  us 

Were  having  a  little  game 

of  er  —  er  —  Authors 

And  naturally  got  a  little  excited 

And  made  a 

Few  appropriate  remarks 

But  nothing 

Out  of  the  ordinary 

W  hen  w  hat  should  we  hear 

But  two  knocks  on  the  door 

Like  this    *  * 

And  some  one  got  up  — 

I  think  it  was  Xorrish  from  Ottawa  ~ 

To  open  the  door 

And  there  stood 

Two  "  Flats  " 

Looking  just  as  they  did 

In  Old  Nick  Carter  Stories 

Well,  they  asked 

Who  owned  the  room 

And  Bill  Kunzmann  told  'em 

It  belonged  to  the  Hotel 

And  they  got  sore  at  that 

For  some  reason 

And  begun  to  get  nozey 

And  when  they  asked  what  we  were  playing 
Perkins  —  You  know^  Perk,  Herbert  — 
Perkins  told  the  guys 
It  was  a  game 

Called  Syncopated  Tiddle-de-winks 
But  the  little  fat  man 
Thought  he  was  smart  and  said 
"  Those  colored  disks  looks  like 
Poker  chips  to  me  " 
But  Joe  Moulton  laughed,  and  said 
-  "  M}'  good  man, 
Those  disks  are  Cylindrical  sheets  of 
Uniform  Fibrous  cross-section 
And  are  used  in 
Color  Cinematography 
For  the  purpose  of  rendering  opaque 
Certain  prizmatic  agerrations 
To  the  optience" 
And  the  little  fat  man 
Put  his  hand  to  his  head 
And  backed  out  the  door 
\\  ithout  saying  another  word 
But  the  gang  seemed  to  grow  sleepy 
All  of  a  sudden  and 

Decided  to  leave  for  their  rooms  at  once 
But  what  surorised  me  was 
■Why  all  of  them  derided  to  use 
The  stairs  instead  of  the  elevators 
I  thank  you 


A'  ('  r  ('  HI  b  c  r  S  .  1919 


(Equipment  Service) 


3494     (Equipment  Service) 


Motion  Picture  News 


EASTMAN 
FILM 

is  so  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 


Identifiable  by  the  words  "  Eastman"  and 
"  Kodak"  on  the  film  margin 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Radio 


Slide 


E 


-talk  from  your  screen 
Today  It  is  news- 
Tomorrow  it  is  history 


Box  of  50  Radios  $1.75 
Patented--accept  no 
substitute 


For  Sale  by  all  Leading  Dealers 


Lewis  M.  Swaab 

DISTRIBUTOR 

SIMPLEX  PROJECTORS 
SUPERLITE  SCREENS 

SPEER  CARBONS 
MOTOR  GENERATORS 
BOYLAN  EVEN  TENSION  REEL 

132TVlne  St.,  Philadelphia,  Pa 


AND  ALL 
SUPPLIES 


National  Anti-Misframe  League  Pledge 

J^S  a  motion  picture  operator  who  has  the  interest  of  his  pro- 
fession at  heart  and  is  willing  to  assist  in  eliminating  some 
of  the  evils  practised  in  the  operating-room,  I  promise  that  1 
will  to  the  best  of  my  ability  return  films  to  the  exchange  in  first 
class  condition.  Furthermore,  I  will  when  it  becomes  necessary 
remedy  all  mis  frames,  bad  patches,  etc.,  that  may  be  in  the  film 
zvhich  I  receive  and  in  this  way  co-operate  with  my  brother  oper- 
ators and  give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such  defects. 
I  also  promise  that  I  will  not  make  punch  marks  in  film,  and  when 
film  is  received  by  me,  with  punch  holes,  I  will  notify  the  exchange 
to  that  effect  so  that  they  may  use  their  efforts  to  correct  this 
evil. 


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HONOR  ROLL 

Renzia  Artmous  BatesvUle,  Ark. 

Ben.  Cipriani  Newport  News,  Va. 

Clemmie  Cooley  Sulphur  Springs,  Tex. 

S.  C.  Davis   Reidsville,  N.  C. 

C.  Philip  Dean  Jersey  City,  N.  J. 

E.  V.  Delaney  Marcus,  Iowa. 

Arthur  Hagerman  Union,  Oreg. 

Hugh  Hughet  BatesviUe,  Ark. 

H.  Ingram  Chestnut  Hill,  Pa. 

Lee  Gant  Tuscumbia,  Ala. 

Calvin  Middlebrooks  Vienna,  Ga. 

Jno.  Mitchell  Cordele,  Ga. 

Tom  Moore  Ambridge,  Pa. 

L.  B.  Smith  MarysviUe,  Calif. 

A.  L.  Spaulding  Urbana,  111. 

H.  J.  Toner  Salina,  Kans. 

John  Welsh  Dunedin,  New  Zealand. 

B.  Wilson  Taylor,  Texas. 

LesUe  Yates  Beatunont,  Texas. 


Blank  for  New  League 
Members 

Member's  name  

Home  address  

Name  of  theatre  where  employed  

Address  of  theatre  and  name  of  manager  


Breezy  Bill  Kunzmann,  Travelling  Diplomat  for  the 
National  Carbon  Co.,  was  a  visitor  in  our  coop  the  other 
day.  Bill  was  on  his  way  from  Boston  to  Philadelphia 
and  stopped  of?  here  to  change  trains.  He  was  in  the 
Hub  while  the  riots  and  community  crap-shooting  was 
going  on  and  reports  a  fine  time. 

*  *  * 

According  to  the  story  of  the  shake-up  in  the  Nicholas 
Power  Co.,  which  we  carried  in  last  week's  NEWS  that 
firm  is  hitching  up  its  belt  with  a  determination  to  eat 
lip  the  market. 

*  ^    *  • 

S.  S.  Cassard,  the  new  Sales  Manager  is  a  man 
thoroughly  acquaintel  with  the  mechanical  side  of  the 
business  both  by  education  and  experience.  Messrs.  Bird 
and  De  Hart  will  act  as  assistants  to  Mr.  Cassard  and 
their  training  in  the  sales  organization  will  stand  them 
in  good  stead  in  their  new  positions. 

*  *  * 

Long  years  ago,  so  it  seems,  when  Edison  was  a  factor 
in  motion  pictures,  J.  H.  Farrell  was  one  of  his  right 
hand  men.  Since  that  time  Farrell  has  been  connected 
with  several  other  concerns  but  now  he  is  hatching  up 
something  better  still.  Perhaps  he  will  have  something 
to  say  soon. 


November  S  ,  i  9  i  9 


(Equipment  Service) 


lllllllillllllllllllllillllllllillllllillllllllllllllliilllilllllliliiiiililllllllllll^ 

CROWD  YOUR  THEATRE  \ 


I  pEOPLE  resent  long  waits  in  line 
I  of  the  picture. 


they  want  to  see  the  "start 


A  SLOW-MOVING  crowd  in  front 
of    your  ticket    window  drives 
business  away  — it  isn't  necessary. 


— by  actu 
than  the 


The  Lightning   Coin  Changer 


al  test  —  will  haiulle  crowds 
old  way.     The  Lightning  way  is 


200%  faster 


not  an 


experiment;  it  is  a  proved   success    proved  by  some  m 

of  the  best  and  largest   Motion  Picture  houses  in  B 

the  country.    The  owner  of  eighteen  houses  tried  M 

out   one   Lightning;   within    a    month    he   ordered  g 

seventeen  more.  | 

The  Lightning  is  sturdily  built  to  stand  long  and  1 

hard  service^ — easily  operated — and  is  the  only  change  | 

making  device  on  the  market  that  delivers  change  ■ 

to  the  customer.  ■ 

WRITE  TO-DAY  | 

for  full  information  and  special  in-  l 

troductory  prices  to  theatre  owners  | 

LIGHTNING  COIN  I 

CHANGER  CO.  | 

Dept.  25  a 

34  West  Lake  Street  Chicago,  111.  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 


For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


BAUSCH  &  LOMB  OPTICAL  COMPANY 
Rochester,  N.  Y. 
New  York        Washington        Chicago        San  Francisco  London 

Makers  of  Ophthalmic  Lenses  and  Instruments,  Microscopes,  Photographic  Lenses, 
Balopticons,  Binoculars,  Magnifiers,  Readers  and  other  High-Crade  Optical  Products 


3496       (Equipment  Service) 


Motion  Picture  News 


Wants  Members  Listed 

R.  R.  Chase,  No.  1102,  Troy,  Ohio: 

It  has  been  about  two  months  s'nce  I  first  received  my  first 
issue  of  the  News.  Since  then  I  have  looked  forward  to  each 
week  when  I  shall  receive  my  next  copy. 

After  receiving,  the  first  thing  I  do  is  to  turn  to  the  Projection 
Department  and  read  from  the  first  line  to  the  last.  I  think  this 
department  is  a  wonderful  help  to  projectionists,  not  only  to  those 
who  write  in  for  information  but  to  those  who  sit  back  and  read 
like  I  do;  tout  I  am  not  saying  just  how  long  I  will  do  this,  for 
if  I  want  information  I'm  certainly  going  to  write  to  the  News. 

Troy  is  just  a  small  place,  population  about  eight  thousand,  with 
two  small  theatres  owned  by  the  Troy  Amusement  Company.  I 
have  been  projecting  a  little  over  five  years  and  at  the  present  time 
I  have  imder  my  care  four  machines,  two  in  each  theatre.  They 
are  all  Simplexes,  and  I've  had  very  little  trouble,  not  enough 
to  speak  of. 

Now  for  the  N.  A.  M.  L.,  I  think  this  is  a  fine  organization  and 
only  wish  all  projectionists  were  members  and  would  observe  the 
rules,  for  only  last  night  did  the  projectionist  at  the  other  theatre 
tell  me  of  trouble  with  the  film  he  had  just  run.  The  man  who 
had  that  show  last  didn't  take  the  time  to  use  cement  to  make  the 
patches  but  just  used  paper  to  stick  the  film  together.  Now  I 
know  he  was  not  a  N.  A.  M.  L.  member  or  he  would  have  had 
better  sense. 

Now  for  a  concluding  thought  I  would  like  to  know  if  some  day- 
it  would  be  possible  to  have  all  the  N.  A.  M.  L.  operators'  names 
ill  print,  that  is,  separated  and  divided  into  their  respective  towns 
and  states.  This  would  enable  a  projectionist  going  into  another 
city  to  meet  and  talk  with  a  N.  A.  M.  L.  brother.  I  would  cer- 
tainly be  glad  to  meet  any  N.  A.  M.  L.  member  if  ever  in  Troy. 
Reply  : 

We  have  often  debated  the  question  of  whether  a  listing  of  the 
members  of  the  N.  A.  M.  L.  would  be  appreciated  and  we  are  glad 
to  see  that  you  are  in  favor  of  it.  If  the  idea  was  carried  out  the 
best  way  would  be  to  separate  the  names  by  states  and  then  sub- 
divide the  slates  into  the  towns  and  cities.    This  wouldn't  be  a 


difficult  job  since  the  names  are  all  cross-indexed  here  in  the 
News  office.    Perhaps  you  will  see  this  done  in  the  near  future. 

How  about  some  photographs  of  the  two  projection  rooms  in 
your  charge.  No  doubt  you  have  some  devices  that  would  be  of 
great  interest  to  others  if  it  was  only  known  how  you  are  using 
them.  Send  us  in  a  picture  or  two  with  a  complete  description  of 
your  equipment  and  dare  us  to  print,  it. 


Coin  Changers  Go  Over  Big 

THE  Lightning  Coin  Changer,  although  introduced  but  a  short 
while  ago  in  the  theatrical  field  has  met  with  such  instan- 
taneous success  that  the  manufacturers  of  it  have  been  obliged 
to  open  larger  manufacturing  quarters  in  order  to  meet  the 
demands  for  the  machine. 

The  Lightning  was  a  long-felt  want  and  it  filled  the  bill  as 
no  other  coin  changer  on  the  market  ever  did  before. 

Aftec  giving  the  Lightning  a  most  severe  test  in  every  way 
possible  and  in  actual  comparison  with  other  changers  on  the 
market,  the  Lightning  was  unanimously  adopted  by  such  repre- 
sentative houses  as  follows: 
Marcus  Loew's  Circuit. 
Martin  Beck's  Circuit. 
Balaban  &  Katz. 
Fiber  &  Shea. 
David  V.  Picker. 
Lubiler  &  Trinz. 

The  above  houses  found  the  Lightning  to  be  absolutely  cor- 
rect, that  it  eliminates  the  long  standing  line  and  is  the  greatest 
source  of  satisfaction  to  their  patrons  as  well. 

The  operation  of  the  Lightning  is  very  s'mple.  The  cashier 
presses  a  button  for  the  desired  change  and  this  change  is  auto- 
matically delivered  by  means  of  a  gravity  slide  chute  into  a 
specially  designed  scoop-shaped  cup,  direct  to  the  patron.  Re- 
gardless of  the  fact  whether  the  patron  may  have  gloves  on  or 
not,  she  can  remove  the  coins  from  this  cup  with  one  grasp  of 
the  hand.  This  in  itself  is  a  great  time  saver,  as  in  the  old 
method  of  change  making  the  change  is  handed  out  on  a  slab 
and  the  patron  must  pick  up  each  coin  individually. 


Opera  Chairs 

Attractively  Priced 
Prompt  Shipments  Made 


New  and  Factory 
Rebuilt  Motion 
Picture  Machines 

Simplex.  Power's,  Edison  and 
Motiograph 
Complete  Bargain  Circular  Sent 
on  Request 

Send  for  Complete  Catalog 
of  Theatre  Equipment 
and  Supplies 

Erker  Bros.  Optical  Co. 

608   Olive  St.,  St.  Louis,  Mo. 


NEWMAN"  BRASS  FRAmES  AND  RAILS 


Accompanying  cu(  show*  our  new  style  unit  hame  for  cor- 
ners of  theatre  lohhies.  Especially  designed  to  fit  irregular 
shaped  columns  and  sloping  entrances.  Neat,  attractive  and 
complete,  it  enables  the  passer-by  to  sec  at  a  glance  the  entire 
program. 

Send  sketch  for  prices  and  ask  for  new  1918  catalog. 

THE  NEWMAN  MFG.  CO. 

Established  1882. 
H^rile  for  Our  Latest  Catalog. 
717-19  Sycamore  Street,  Cincinnati,  Ohio 
68  W.  Washington  Street,  Chicago,  Illinois 

Canadian  Representative:  J.  T.  Malone  Films.  Rialto  Theatre 
Btdg.,  Montreal,  Canada. 
Pacific  Coast:  G.  A.  MelcaJfe,  San  Francbco.  Cal. 

Frames,        Easels.  Rails, 
Choppers,        Kick  Plates, 


Grills,  Signs, 
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W^e  manufacture  the  frames  in  various 
finishes  which  do  not  require  polishing. 


Motion  Picture  Cameras 

NEW  AND  USED 

200  ft.  capacity  U.  S.  Compact  M.  P.  Camera. 
The  Ideal  camera  for  News  Weeklies.  Com- 
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Everything  for  Motion  Picture  Makin;  Any 
camera  shipped  C.  O.  D.  for  examination. 

FREE— Bass  Motion  Picture  Catalog.  Expert 

Eastman  negative  film  $37.50  per  1000  feet. 

Bass  Camera  Company,  111  N.  Dearborn  Street,  Chicago,  III. 

Motion  Picture  Division 


advice. 


Eliminate 
Projection  Room 
Hazards 

Don't  wait  for  a  fire  which  will 
resu  t  in  these  de\nces  being  re- 
quired by  law,  as  they  aie  in  many 
cities.  Our  devices  have  been  in 
use  for  many  years  and  have  given 
best  of  satisfaction. 

Don't  do  as  the  man  did  who 
locked  the  barn  di:,or  a.ter  his  ho.ae 
had  been  stolen.  Be  wise,  investi- 
gate, ar.d  install  Fulco  Safety 
devices.  Seed  for  more  complete 
information  of  the 
Fulco  Enclosed  Fire  Proof  Rewind 
Fulco  Argo  Ideal  Film  Box 
Fulco  Safety  Waste  Can 


;  the  Brand.    Sold  the 


wor  d  over.  Insist  on  them.  It  is 
yo  r  gua  antee  of  the  Bes\  If  your 
dea'er  does  not  supply  them,  write 

E.  E.  FULTON  COMPANY 

3204  Carroll  Aver.ue.  CHICAGO 
Manufacturers  of  M.  P.  Accessories 

\ot — .Send  for  our  new  16  page 
folder,  il.\  s  rating  and  describing 
our  complete  line. 


November  8 ,  i  9  i  9 


(Equipment  Service)  3497 


CARBONS 

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Try  them 
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tickets  and  box  office  receipts  ? 

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Can  be  used  by  anyone,  any  lime  and  any  where,  without  any 
danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "  Enclosing  Booth  Not  Required." 

Weighs  only  2.3  lbs.  Fits  in  a  small  case.  Operates  from  any 
light  socket.  The  wonderful  T4  lamp  (just  perfected  for  us)  gives 
from  3  to  4  times  the  illumination  formerly  obtainable.  Uses  less 
than  100  watts  in  lighting  12  ft.  picture  at  75  ft.  Motor  drive  and 
rewind  at  variable  speed. 

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Agencies  and  Service  Stalions  in  Piincipa'  Cities 


3498        (Equipment  Service) 


Motion  Picture  News 


Where  the  Wheels  Go  Round  in  the  Capitol 

By  William  C.  J-'rancke 

TO  those  "  movie"  pilgrims  who  make  a  visit  to  the  new  Capi- 
tol Theatre  a  part  of  their  itinerary  while  in  the  city  of 
New  York  we  would  say  that  their  round  of  inspection  had  not 
been  completed  until  a  visit  to  the  magnificent  projection  room 
had  l)een  made,  as  the  entire  success  of  the  screen  results  depend 
eiuirely  upon  the  efjuipmcnt  of  this  portion  of  the  theatre.  Much 
attention  on  the  part  of  the  management  has  been  given  to  this 
detail  and  the  Precision  Machine  Company,  whose  product  com- 
prises the  major  portion  of  the  equipment,  has  put  into  it  all  that 
would  go  toward  keeping  the  installation  of  the  projection  room 
up  to  the  high  standard  which  the  general  surroundings  of  the 
Capitol  has  decreed. 

A  short  upward  climb  on  the  iron  ladder  leading  from  the 
entrance  behind  the  balcony  on  the  Fiftieth  street  s'de  of  the 
theatre  brings  the  visitor  to  the  level  of  the  ceiling  dome.  A  few 
steps  across  an  iron-grated  walk  brings  us  into  the  projection 
room.  At  first  glance  one  is  impressed  by  the  imposing  line-up 
of  nickel-tr'mmed  battleship  gray  finished  machines  that  under 
the  electric  lights  glisten  like  a  well-kept  battery  of  big  guns  on 
the  modern  dreadnaught. 

This  line-up  comprises  three  Type  "  S  ''  Simplex  Motor-Driven 
Projectors,  two  Special  Simplex  Spotlights  and  one  Special  Sim- 
plex Dissolver,  the  latter  being  the  first  model  of  a  newly  created 
machine  which  contains  two  distinct  lenses  and  slide  carriers  but 
is  equipped  with  but  one  lamp  and  which,  by  the  way,  is  receiv- 
ing the  closest  attention  of  all  who  have  thus  far  had  an  oppor- 
tunity of  viewing  it,  as  it  marks  another  new  step  in  the  line  of 
progress  that  has  been  taken  by  the  builders  of  the  Simplex 
Projector. 

The  projection  room  is  41  by  14  by  14  feet,  these  dimensions 
giving  the  entire  room  a  generous  proportion.  At  one  end  of  the 
projection  room  is  located  a  modern  equipped  rewinding  room 
where  the  latest  devices  for  the  examining  and  rewinding  of  the 
film  are  installed.  A  rest  room  for  the  projectionists  wherein  are 
located  numerous  conveniences  occupies  another  section  of  the 
projection  room,  while  directlj'  adjoining  is  the  rheostat  chamber 
where  are  located  the  rheostats  that  control  the  electrical  arc  lamp 
service.  The  service  current  is  supplied  to  the  projection  room 
from  Edison  service  through  three  300,000  circular  mill  cables, 
these  being  rated  to  carry  600  amperes  at  120  volts  D.  C.  All 
wiring  is  placed  in  approved  electric  conduits  that  are  concealed 
in  the  walls,  floor  and  ceiling,  thereby  doing  away  with  the  un- 
sightly and  oftimes  anno\ing  spectacle  of  miscellaneous  wiring 
that  prevails  in  a  great  many  projection  rooms. 

The  lighting  system  of  the  projection  room  comprises  as  in- 
dividual drop  and  pilot  light  for  each  machine  and  three  X-ray 
indirect  fixtures  suspended  from  the  ceiling  furnish  the  lighting 
for  the  projection  room  itself. 

In  the  rheostat  room  are  located  the  rheostats  that  are  built  on 
the  new  multiple  unit  system  and  are  so  constructed  as  to  allow 
for  the  increase  of  light  intensity  at  the  arc  by  the  putting-in  to 
the  circuit  of  added  resistance  instead  of  cutting  out  the  coils 
in  series  as  has  been  customary  in  resistance  systems  heretofore 
in  use. 

Two  screens  are  being  used  at  the  Capitol  Theatre.  The  dis- 
tance from  the  front  screen  to  the  projection  room  is  159  feet, 
the  size  of  this  screen  being  14  b^'  15  feet,  while  the  projection 
distance  to  the  main  screen  is  141  feet,  this  screen  being  16  by  21 
feet  in  diameter.  Special  attention  has  been  given  to  the  screen 
surface  that  was  to  be  installed  at  the*  Capitol  Theatre  and  in 
order  that  the  very  best  surface  could  be  selected  to  suit  the  con- 
ditions prevailing,  a  great  many  experiments  were  made  before 
the  final  selection  was  deeded  upon. 

The  projectors  are  each  equ-pped  with  the  new  Simplex  arc 
control  which  will  soon  be  on  the  market  as  regular  commercial 
stock  but  which  in  this  instance  were  manufactured  by  the  Sim- 
plex factory  toolmak'ers  at  considerable  cost.  These  arc  controls 
incorporate  an  entirely  new  principle  which  eliminates  springs, 
pawls,  ratchets  and  other  mechanism  and  are  dependent  entirely 
upon  specially  designed  motors  that  insure  positive  results. 

On  the  left-hand  side  of  the  projectors  are  located  two  of 
the  new  Simplex  Spot  Lamps,  similar  to  those  installed  in  the 
Newman  Theatre  at  Kansas  City  recently.  These  equipments 
are  mounted  on  special  ball-bearing  pedestals  and  are  counter- 
lialanced  to  insure  ease  of  operation.    A  feature  of  these  equip- 


Motion  Picture  Exhibitors 
Can  Help  Save 
Lives  at  Home 

Tuberculosis  kills  150,000 
Americans  every  year,  and 
yet  the  disease  is  prevent- 
able and  curable. 


AMERICAN  RED  CROSS 


Are  you  i  sing 
these  stamps,? 


The  White  Plague  flourishes  because  of  carelessness, 
ignorance  and  neglect.  If  the  entire  country  knew  of 
the  menace,  the  death  rate  from  tuberculosis  would 
drop  almost  immediately. 

Use  the  Motion  Picture  slide  you  have 
received  in  your  theatre  calling  attention  to 
the  fight  on  tuberculosis  and  the  sale  of 
Red  Cross  Christmas  Seals. 

The  screen  is  the  most  potent  force  in  America 
and  the  use  of  this  slide  will  do  more  than  any  other 
one  thing  to  awaken  the  people  of  America  to  their 
danger,  and  will  help  in  obtaining  the  necessary 
money  to  finance  the  year 
'round  campaign  against 
tuberculosis. 


NATIONAL 
TUBERCULOSIS  ASSOCIATION 

Red  Cross  niinsiias  Seal  Sale  Campaign 
December  isi  to  lOtli. 


AMERICAN  RED  CROSS 


Are  you  using 
these  stamps? 


PROJECT-A-LITE 

Transformer  and  Adapters  Guaranteed  to  Give  Satisfactory  Service 
DEALERS  WILL  DO  WELL  to  look  this  over,  as  many  inquiries  are 
coming  from  YOUR  OWN  CUSTOMERS. 

PROJEC"  -A-LITES  are  adapted  to  either  Al'ernating  or  Direct. 
Curren'  serTice 

WE  GUARANTEE  all  our  products  to  be  free  from  mechanical  or 
electrical  defects,  and  to  1o  the  work  for  which  we  recommend  them 
Manufacrured  only  by 

Rutledge  &  Company 

35  S.  Dearborn  St.  CHICAGO 


PHONE  BRYANT  6808 

BAY  STATE  FILM  SALES  CO.,  INC. 

220  West  42nd  Street  New  York  City 

A.  G.  STEEN,  Special  Representative 

Made  In  America 
Film  Raw  Stock 

EQUAL  TO  THE  BEST 

Used  Successfully  by  the  Foremost  Producers 
and  Laboratories 


November  8  ,  i  9  i  9 


(Equipment  Service)  3499 


ments  are  the  curtain  dissolvers  and  the  extra  large  Iris  diaphragms 
that  permit  the  user  to  obtain  either  a  uniform  spot  or  flood 
instantaneously.  These  spot  lamps,  as  well  as  the  new  dissolver 
were  also  made  by  hand  in  the  toolmakin^  department  of  the 
Simplex  factory,  the  oflicials  of  which  hope  to  ainiounce  in  a 
short  time  their  future  policy  concerning  the  marketing  of  these 
machines. 

In  front  of  each  machine,  dirccily  under  the  look-out  i)orts  are 
located  handsomely  Iniished  control  panels  thai  are  set  in  flush  with 
the  front  wall.    On  each  panel  beard  arc  mounted  a  volt  meter, 
immcter,  Robin  Speed  Indicator,  Robin  Signal  Indicating  Telc- 
raph,  radical  arc  rheostat  and  control  switch. 
.Ml  look-out  ports  and  projection  rocm  openings  on  the  front 
\all  of  the  projection  room  are  protected  by  a  novel  automatic 
re  shutter  system.    A  fire-proof  door  t)perating  in  sliding  ways 
nd  held  in  position  by  counter-balanced  arrangement  of  levers 
^  situated  over  each  opening.    These  fire-proof  dcors  arc  in- 
iividually  connected  with  a  fusible  link  which,  being  of  a  very 
ift  material  would  part  at   the   first   indication  of  abnormal 
cat,  and  thus  allow  for  the  dropping  of  each  of  these  doors  prar- 
cally  sealing  the  projection  room  and  thereby  eliminating  an\- 
ossible  danger  that  might  occur  through  any  projection  room 
iiiergency.    This  s\stem  of  fire  shutters  has  been  installed  as  an 
.Idcd  precaution  to  this  splendidly  ecjuipped  theatre  which  in 
very  detail  has  been  constructed  with  a  view  to  the  safety  of 
lie  audience  always  in  mind.    Connected  with  this  fire  shutter  sys- 
icm  is  a  device  which  at  the  dropping  of  the  fire  shutters  auto- 
matically sets  in  motion  the  large  ventilating  fans  and  turns  in 
iM  automatic  fire  alarm. 

So  great  is  the  distance  from  the  screen  to  the  projcciion  room 
ihat  a  special  system  of  lenses  has  been  installed,  this  system 
including  a  device  which  has  been  permanently  secured  to 
the  front  wall  of  the  projection-room  upon  which  has  been 
fitted  a  set  of  soft  rubber  eye-shields  similar  to  those  used  on 
the  navy  telescopes  and  through  which  the  projectionist  may 
obtain  a  magnified  image  of  the  picture,  which  at  all  times  allows 
him  to  determine  whether  or  not  the  picture  is  in  correct  focus. 

The  majority  of  accessories  enumerated  as  being  a  part  of 
the  projection-room  equipment  were  furnished  and  installed  by 
the  Cinemaquipment  Centre  of  New  York  City  and  were  de- 
signed by  I.  E.  Robin,  whose  activities  in  the  field  of  progressive 
projection-room  equipment  are  well-known  to  the  trade. 

The  volt  and  ammeters  upon  the  panel  boards  at  each  machine 
register  the  voltage  and  amperage,  respectively,  that  is  being  used 
at  the  arc  lamp  of  the  machine.  The  radial  switch  cuts  in  or 
out  the  resistance  which,  being  connected  in  service  with  the  arc 
lamp,  increases  or  decreases  the  screen  illumination  which  can 
be  changed  at  will  according  to  the  density  of  the  film  subject, 
much  in  the  same  simplified  manner  as  the  turning  up  or  down 


of  an  ordinary  gas  jet.  The  amount  of  voltage  and  amperage 
being  used  is  readily  determined  by  a  glance  at  the  volt  ammeters. 

The  speed  indicator  indicates  the  speed  in  terms  of  feet  per 
minute  that  are  being  run  through  the  projector,  designating  also 
the  time  per  1,(KK)  feet  that  is  consumed  in  the  running. 

.'\nother  hovel  and  entirclj-  new  device  which  has  not  yet  been 
used  at  any  other  theatre  is  the  signal  indicating  telegraph.  This 
telegraph  is  of  the  visual  t>pe  and  indicates  the  order  of  the  pro- 
gram. Should  any  change  be  made  in  the  regular  order  of  program 
as  originally  arranged,  the  project'onisis  and  musicians  alike  can 
lie  notified  of  such  change  instantaneously.  The  speed  indicator 
and  signal  indicating  telegraph  de;?cribed  herein  arc  part  of  the 
"  Robin  Cinema  Electric  Time  System,  which  system  is  inter- 
connected between  the  stage  manager's  oflice,  orchestra  conductor's 
stand  and  with  all  of  the  ])rojection  machines  in  the  projection- 
room.  Its  action  is  automatic  and  its  sensitiveness  and  accurac\' 
are  extreme.  The  use  of  this  system  permits  the  operating  of 
the  entire  performance  upon  a  definite  schedule  and  the  synchron- 
izing of  the  music  with  the  picture  can  be  nduccd  to  the  frac- 
tion of  a  minute,  all  instruments  connected  with  this  sysil'm  being 
limed  to  operate  simultaneouslj-. 

The  signal  indicating  telegraph  is  e(|uipped  with  six  indicators, 
one  fcr  each  machine,  so  that  the  projectionist  can  without  mov- 
ing away  from  his  position  at  the  Icok-out  port  read  any  required 
signal.  This  telegraphic  signaling  device  docs  away  with  the 
usual  telephone  s.\siem  and  the  delraciion  from  the  reejuired  work 
while  the  telephone  is  being  answered. 

In  the  rheostat  room  is  also  located  the  large  switchboard 
which  is  also  of  special  design  and  which  controls  everything 
electrical  that  is  located  in  the  projection-room.  A  feature  of 
this  switchboard  is  the  special  interchangeable  "plugging"  system 
which  provides  for  the  quick  throwing-over  into  another  circuit 
in  the  event  of  a  fuse  blowing,  thereby  eliminating  any  delay 
that  would  ordinarily  be  occasioned  through  such  an  accident 
and  which  incidentally  will  be  looked  upon  as  a  great  time-saver 
in  this  direction. 

Mr.  Thomas  Walker,  whose  experience  with  motion  picture 
road  shows  is  well  known  to  those  actively  engaged  in  the  pro- 
jector line,  will  have  charge  of  the  projection  at  the  Capitol 
Theatre,  and  under  his  capable  supervis'on  the  Messrs.  George 
Bothwell,  Frank  Nealy,  Arthur  Smith,  Leopold  Allen,  Edward 
Fitzgerald  and  Benjamin  Left^cr,  all  of  them  members  of  the  Kew' 
York  Operators'  Union,  Local  No.  306,  will  see  that  at  all  times 
the  screen  results  viewed  at  the  Capitol  Theatre  will  be  in  keep- 
ing with  its  splendid  surroundings. 

Besides  the  projection-room  in  the  theatre,  another  smaller 
theatre  is  located  at  the  Capitol  Theatre,  this  being  used  for  a 
rcviewing-room  where  will  be  run  any  photoplays  that  the  man- 
agement may  wish  to  review  or  edit.  This  room  is  also  fitted  up 
in  the  latest  approved  fashion. 


FILM    DEVELOPING  CORPORATION 


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HARRY  HOODINI,  Prci. 


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LABORATORIES 


ALFRED  DAVIDSON,  S«e.  &  Tr«3.. 


WEST  HOBOKEN,  N.  J. 


THEO.  W.  HARDEFN,  Vice-Pr 


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"The  Primal  Law" 
By  Isabel  O strand er 

The  J 'lot:  This  story  has  lo  do  with 
the  working  of  the  primal  law  —  the 
law  of  self-preservation  —  on  Mary  Tin- 
ney.  Born  in  a  mill  worker's  family  in 
a  wretched  New  England  village,  sur- 
rounded by  dirt  and  shif  tlessness, 
forced  to  work  long  hours  for 
small  pay,  with  a  drunken  father  and 
brother,  a  slatternly  mother,  a  deserted 
sister  —  left  by  a  drunken  husband  to 
brnig  up  their  child  —  Mary  Tinney 
takes  stock  of  her  surroundings.  Bessie 
Price,  a  frail  girl  who  was  pining  away 
in  the  mills  and  who  ran  away  with  a 
stranger,  has  returned  to  the  village,  not 
repentant,  but  cheerful,  well-dressed 
and  bent  upon  making  easier  the  lot  of 
her  mother  and  sister.  A  stolen  con- 
ference with  Bessie  convinces  Mary  that 
of  two  evils,  she  would  do  better  to 
choose  to  go  away  with  Marcus  Bee- 
man,  traveling  salesman,  than  to  marry 
Ben  Donahue,  mill  worker.  Having 
made  her  choice,  Mary  wastes  no  time 
ill  putting  it  into  execution  and  goes  that 
very  night  to  New  York  where  she  be- 
comes a  member  of  the  sporting  set,  liv- 
ing an  easy,  affluent  life,  Beeman's  wife 
in  everything  but  name.  She  finds,  how- 
ever that  these  affairs  are  short-lived 
as  a  rule.  Beeman  finds  a  new  interest 
in  St.  Louis,  and,  hearing  of  this,  Mary 
sails  for  Europe  with  Frank  KelK',  horse 
trainer,  whom  she  finds  interesting  and 
for  whom  she  has  a  real,  but  not  a 
passionate  attachment.  Kelly  is  sent 
home  because  Mary  feels  that  it  is  her 
duty  to  herself  to  better  her  condition  by 
taking  up  with  Baron  Iverskoi.  Cope- 
Harrington  proposes  marriage  to  her  but 
she  refuses,  although  fond  of  him,  be- 
cause she  feels  that  this  would  ruin  his 
career.  One  or  two  others  follow  and 
then  Mary  falls  in  love  with  Richard 
Daingerfield,  who  is  seeking  a  model 
for  Lillith.  Mary  poses  for  him,  but 
awakening  to  love  for  the  first  time  her 
expression  ruins  her  as  a  model  for 
Lillith.  Daingerfield,  soured  by  an  un- 
happy matrial  experience,  does  not  even 
know  that  Mary  loves  him  and  gives  her 
no  opportunity  to  tell  him  so.  The  fail- 
ure of  his  picture  ruins  him.  To  escape 
this  situation  she  goes  aw-ay  with  Lord 
Eshelbury  but  cannot  put  up  with  his 
insolence.  Mary,  who  by  now  has  not 
only  educated  herself  but  feathered  her 
nest,  sails  for  America  where  she  finds 
Daingerfield,  a  physical  wreck,  hovering 
between  life  and  death.  She  nurses  him 
but  can  only  make  his  last  days  com- 
fortable. Reviewing  her  career  she 
finds  that  she  has  ruined  the  only  man 
she  ever  really  loved  and  that  all  of  this 
has  come  of  her  natural  effort  to  follow 
the   law  of  self-preservation. 


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FOB  SALE— Theatre,  with  stage  and  scenery, 
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We  rent  lists  of  cr  address  ccntemp!a'p<l 
or  existing  t' eat  es,  exchanges,  s  a  e  rights 
owi  ers.  p  blicity  mediums  and  prtd  cers, 
selected  as  to  territory,  class,  etc.  Twenty 
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fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiJiiiiiiiiiiiiiiiiiliiiiiiiiiiililfi 

I  The  Complete  Plan  Book  | 

i'liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^ 


Who's  Your  Brother?" 

THE  initial  picture  oi  the  I'lirtiss  Pictures  Corporation  appears 
to  be  an  earnest  of  the  slogan,  "  fewer  and  better."  The 
producers  have  come  into  the  field  with  something  to  say  and  if 
their  future  pictures  maintain  the  excellence  of  "  Who's  Your 
Brother?"  they  will  not  need  to  lock  for  a  market  —  the  market 
will  come  to  them.  Their  olTcring  is  a  message  picture,  though 
the  message  docs  not  assume  the  aspect  of  a  sermon.  John  G. 
Adolphi  has  attended  to  that.  He  has  directed  the  play  so  that  its 
dramatic  highlights  arc  ever  dominant.  \\  hich  is  remarkable,  con- 
sidering the  frail  character  of  the  theme. 

It  is  based  upon  happiness,  as  it  is  concerned  with  unselfish 
service  for  others.  The  strong  and  wealthy  are  made  responsible 
for  those  who  are  not  so  fortiniate.  In  fact  it  is  a  plea  for  the 
betterment  of  the  lot  of  man  wherever  he  is  oppressed.  There  is 
a  spiritual  note  —  a  human  note  which  is  exemplified  in  the  bibli- 
cal quotation,  "  I  am  My  Brother's  Keeper."  The  picture  proves 
that  we  are  all  brothers  and  sisters  —  that  we  all  belong  to  the 
human  family  regardless  of  race,  color  or  creed.  To  emphasize 
its  message  a  romance  is  used  as  a  foundation.  And  it  furnishes 
the  necessary  conflict  and  contrast  to  make  it  interesting  as  a  play, 
and  these  elements  bring  out  the  value  of  the  theme. 

Mr.  Adolphi  has  punctuated  the  story  with  brief  interludes  of 
comedy,  and  his  human  touches  are  discernible  throughout  the 
feature.  If  there  is  any  fault  it  can  be  found  in  a  few  subtitles 
which  can  be  trimmed.  The  picture  would  carry  more  spontane- 
ous action  if  the  conversation  was  confined  to  few  words.  The 
message  is  in  the  play  and  the  titles  are  too  elaborate.  The  pic- 
ture is  in  the  hands  of  an  excellent  cast  headed  by  Edith  Talia- 
ferro. It  is  due  mainly  to  her  work  and  Mr.  Adolphi's  direction 
that  the  story  does  not  become  a  preachment.  The  backgrounds 
provide  an  adequate  setting. 

"Who's  Your  Brother?"  carries  good  advertis'ng  possibilities, 
for  an  exhibitor  can  link  up  with  the  churches  and  uplift  societies 
and  bring  patronage  to  his  house.  The  picture  should  attract 
filmgoers,  however,  even  if  it  does  not  have  the  benefit  of  an 
exploitation  campaign. —  LAURENCE  REID. 


"  Start  Something  " 

(First  Rolin  Comedy  in  One  Reel  starring  Harry  Pollard  — 
Released  by  Pa  the  October  26) 

HARRY  POLLARD  gets  a  pretty  good  start  as  a  comedy  star. 
For  a  long  time  he  has  been  featured  with  Bebe  Daniels  in 
the  Rolin  one-reel  comedies,  starring  Harold  Lloyd.' 

Kow  that  he  is  a  star  in  h's  own  right,  under  the  direction  of 


Hal  Roach  and  Alf  (loidding,  he  will  supply  the  one-reel  comedies 
for  the  Pathe  Program  that  Lloyd  formerh-  supplied,  since  Mr. 
Loyd  has  now  entered  the  two-reel  class. 

In  "  Start  Something  "  the  comedian  is  a  traffic  cop  and  suc- 
ceeds in  mixing  things  up  by  trying  to  flirt  with  every  pretty 
girl  motorist.  The  sergeant  is  at  his  heels  at  all  times  and 
finally  transfers  him  to  the  toughest  beat  in  town.  A  little 
colored  boy  stealing  a  fowl  and  being  discovered  by  a  negro 
policeman  is  a  little  side  incident  injected  here. 

A  dope  fiend  also  enters  for  a  few  scenes  and  the  little  colored 
boy  secures  his  needle  and  inserts  it  into  the  comic  cop  who  is 
trying  to  escape  from  two  rough  burglars.  This  imbues  the  comic 
cop  who  then  turns  on  the  husky  burglars  and  beats  them  up. 

The  girl  in  the  house  claims  him  as  her  hero  but  he  is  dis- 
covered by  his  wife  and  three  children  in  short  order,  and  the 
fadeout  shows  the  comic  cop  wheeling  the  baby  buggy  home  sur- 
roinided  by  his  family. 

A  fairlv  entertaining  comedy  with  plenty  of  fast  action  and  no 
vulgarity.— T0 1/  HAMLIN. 


"Screen  Supplement" 

(Photoplay  Magazine  November  release  through  Educational 
—  One  Reel) 

<<CTUNTS  at  the  Ince  studio"  make  up  the  first  scenes  of 
Photoplay  Magazine  Screen  Supplement  for  November. 
This  shows  Thomas  H.  Ince,  Charles  Ray,  Doris  May,  Douglas^ 
Macl.ean,  Louise  Glaum,  Hobart  Bosworth,  Enid  Bennett  and 
others. 

Besides  intimate  close-ups  there  are  several  impromptu  activities 
as  the  screen  artists  romp  through  stunts.  It  shows  a  mid-sum- 
mer half-holiday  at  the  luce  studios  and  vicinity  in  Culver  City, 
California. 

This  is  mildly  entertaining  and  possesses  the  essential  value  of 
being  novel  and  unique.    It  will  interest  everybody  generally. 

Then  we  have  Priscilla  Dean,  the  Universal  star,  picking  a 
lemon  from  a  corner  of  her  own  orchard  and  will  say  that 
Priscilla  does  it  very  gracefully. 

Florence  Vidor  "  and  her  Royal  family  "  is  shown  next.  King 
Vidor,  her  husband,  is  able  to  direct  his  wile  on  location  and 
without  argument. 

The  last  scenes  on  the  reel  portray  a  group  of  performers  with 
.\nn  Little  and  George  Melford  on  an  Idaho  location,  staging 
a  real  snowstorm  in  August. 

As  a  whole  this  may  be  considered  very  satisfactory  material 
to  show  on  any  program  at  any  theatre  anywhere. —  TOM 
1 1  AM  LIS. 


Is  he 

THE  Center 
Of  the  Most 
Thrilling 
Serial 


Ever  Written?        <B>  i 
OH.  BOYSl 

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SUPREME  PICTURES,  INC.  % 


Gladys  Leslie  has  the  role  of  a  Grecian  dancer 
in  Vitagraph  "  The  Golden  Showers  " 


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Motion  Picture  News 


THE  FLAME  OFTHE  DESERT'     "23  1-2  HOURS  LEAVE" 

(GOLDWYN)  (PARAMOUNT-ARTCRAFT; 


Conventional  Story  is  Rich  in  Color 

GOLDW  YX  has  given  Geraldine  Farrar  a  titled  EnKlish- 
womaii  for  her  newest  characterization,  and  as  she  is 
keenly  alive,  there  being  ncthing  of  the  British  reserve 
about  her  it  is  rather  hard  to  accept  her  in  her  present  role.  The 
picture  is  built  from  a  conventional  background  and  the  inter- 
esting points  are  found  in  the  bizarre  color  scheme  and  the  atmos- 
phere, for  the  story  is  (piite  improbable  and  full  of  incongruities. 

The  author  would  have  us  believe  that  an  English  spy  can  suc- 
cessfully masquerade  as  an  Egyptian  and  hoodwink  not  only  the 
wily  natives  of  the  Nile  country  but  his  own  people.  For  the 
piirposcs  of  the  story  the  Englishwoman  is 'made  to  fall  in  love 
with  him  and  you  don't  doubt  for  a  moment  that  he  will  eventually 
reveal  his  identity  and  marry  her  (no  member  of  the  nobility 
ever  marries  beneath  her  station).  The  action  lakes  a  melo- 
dramatic turn  and  the  customarx  uprising  in  the  desert  is  the 
background.  Her  ladyship's  caddish  brother  must  needs  be  in- 
trigued by  the  chief  revolutionist  which  gives  her  a  reason  to 
save  him  and  defend  her  honor  at  the  same  time.  To  maintain 
the  suspense  her  rashness  involves  her  in  difliculties  so  that  the 
English  sheik  is  forced  to  come  to  the  rescue. 

The  picture  is  slow  in  development  and  when  it  does  gain  mo- 
mentum it  has  nothing  to  offer.  Mr.  Baker  has  produced  the 
work  on  a  lavish  scale.  It  is  good  that  he  did  so,  for  the  story 
is  negligible.  Lou  Tellengen  enacts  the  sheik  like  a  true  stoic  of 
the  desert.  Macy  Harlam  plavs  the  revolution'st  with  plcntv  of 
Oriental  guile.— Length,  5  Rceh.— LAURENCE  REID. 

THE  CAST 

Lady    Isabel  Geraldine  Farrar 

Sheik  Essad  Lou  Tellegen 

Sir  John  Carleton  .\lec  Francis 

Lady  Snowden  Edythe  Chapman 

-Sir  Charles  Cranning  Casson  Ferguson 

Aboul  Bey  Mac'-  Harlan 

Aboullah  Syn   De  Conde 

Sheik  Milton  Ross 

Sheik  Imbrim  Miles  Dobson 

Desert   Sheik  Jim  Mason 

Desert  Sheik  Louis  Durham 

Ullah  Ely  Stanton 

Story  by  Chas.  A.  Logue. 
Senario  by  Richard  Schayer. 
Directed  by   Reginald  Barker. 
Photography  by  Percy  Ililburn. 

PRESS  NOTICE-STORY 

Geraldine  Farrar,  the  Goldwyn  star,  will  appear  at  the    theatre 

beginning    in  her  newest  production  entitled      The  Flame  of  the 

Desert."  As  Lad;'  Isabel  Channing,  she  brings  to  the  part  all  the  warmth 
and  color  of  her  personality.  Her  performance  is  distinguished  for  its 
depth  of  feeling.  It  is  at  the  London  Victory  ball  that  Lady  Isabel  meets 
Sheik  Essad  and  is  much  attracted  by  him  although  she  thinks  him  an 
Egyptian  and  beneath  her  in  ca,ste.  In  reality  he  is  a  British  army  officer 
who  the  Bedouin  tribesmen  think  is  one  of  their  own  people. 

Her  brother.  Sir  Charles  Channing,  is  in  gambling  d'fficulties  and  he  is 
provided  with  a  secretarial  post  in  Cairo.  And  Lady  Isabel  accompanies  him. 
Aboul  Bey,  the  leader  of  the  sullen  natives,  plans  a  rebellion.  His  inten- 
tions are  to  take  the  city.  To  further  his  scheme,  he  succeeds  in  getting 
young  Sir  Charles  in  his  power,  and  in  payment  of  a  debt,  the  boy  gives 
him  translations  of  the  government  code  messages  from  England.  But  .Aboul 
Bey  has  not  counted  on  the  activities  of  the  spy.  Sheik  Essad,  w^hom  he 
thinks  a  loyal  Egyptian. 

At  her  every  meeting  with  Essad,  Lady  Isabel  falls  more  desperately  in 
love  with  him.  When  her  brother  confesses  his  treacherv.  the  English 
woman  rides  to  Aboul's  tent  to  settle  the  forged  check  of  Sir  Charles  out 
of  her  own  funds.  The  wily  Egyptian  throws  aside  all  pretense  and  demands 
the  promised  code.  Natives  seize  her  and  to  save  his  sister  the  boy  tells 
Aboul  that  his  government  knows  of  the  uprising.  Essad  arrives  just  as 
Lady  Isabel  has  stabbed  .\boul  to  save  her  honor.  Racial  barriers  are 
removed  when  she  learns  that  the  Sheik  is  one  of  her  own  countrymen. 
Miss  I'arrar  is  supported  by  a  capable  cast.  Reginald  Barker  directed  the 
picture. 

CATCH  LINES 

The  glamour  of  the  Orient  will  cast  a  spell  over  you  when  you  see  "  Flame 
of  the  Desert  "  with  Geraldine  Farrar.  Don't  miss  this  vital,  throbbing 
drama  of  the  Nile  country.   

She  fell  in  love  with  a  Sheik  of  the  desert.  .\nd  followed  him  to  Egypt. 
What  happened?    .'^ee  "  Flame  of  the  Desert,"  a  picture  of  the  Orient. 

See  Geraldine  Farrar  in  the  sumptions  spectacle.  "  Flame  of  the  Desert." 
You  will  hear  the  call  of  the  East.  Vou  will  discover  why  an  English- 
woman left  her  native  country.   

The  tom-toms  were  playing  in  the  streets  of  Cairo.  It  was  fascinating,  this 
sight  to  fhe  Englishwoman.  She  had  heard  the  call  of  the  Orient  and 
responded  to  it.     What  happened? 

PROGRAM  READER 

Lady  Isabel  Channing  had  met  a  handsome  sheik  and  promptly  fell  in 
love  with  him.  There  was  nothing  of  the  British  reserve  about  him,  though 
he  w-as  considerably  of  a  stoic.  What  could  it  mean?  Was  this  t-tled 
Englishwoman  going  to  renounce  her  own  race  and  marry  an  Egyptian? 
Impossible!  Vet  she  followed  him  to  the  desert.  ."^he  had  heard  the  call 
of  the  Orient.  What  is  revealed  thereafter  can  be  found  in  Geraldine 
Farrar's  new  picture,  "  Flame  of  the  Desert,"  which  comes  to  this  theatre 
beginning   . 


Best  Comedy  Offering  of  the  Season 

THE  reviewer  boldly  pronounces  this  the  be>t  all-around  com- 
edy of  the  season  and  cannot  just  recollect  that  he  ever 
saw  a  better  one.    It  is  distinctively  wholesome  and  100 
per  cent  pure,  occupying  a  f.)€destal  all  its  own.    There  are  no 
lag.g'ng  moments  and  no  vulgarities  injected. 

Douglas  MacLean,  iJoris  May  and  Thomas  Guise  give  clever 
performances  and  the  entire  cast  represents  perfect  types.  At  its 
premier  release  as  a  regular  offering  at  the  Rialto  Theatre  in  New 
York  it  provoked  chuckles  frcm  its  inception.  These  chuckles 
soon  developed  into  hearty  laughter  which  became  continuous  and 
ait  the  conclusion  the  heavy  applause  which  rewarded  the  picture 
was  as  remarkable  as  it  was  unusual. 

A  silent  offering  must  be  considered  very  striking  to  be  encored 
in  this  fashion  by  a  blase  audience.  Direction,  mounting,  story, 
ci  niinuity,  photography  and  laboratory  work  were  all  above  par. 
The  action  takes  place  in  an  army  cantonment  on  this  side. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  b'g  puller  and  exceptionally  pleas- 
ing; Elite,  strong  puller  and  h'ghly  pleas'ng;  Family,  big  puller 
and  verv  pleasing;  Labor,  gcod  puller  and  entirely  pleasing. — 
Length,  5  reels.—  Released,  November  16.—  TOM  HAMLIN. 

THE  CAST 

Sergeant    Wm.    Gray  Douglas  MacLean 

Peggy  Dodge  Doris  May 

General     Dodge  Thomas  Guise 

Table  Sergeant  Maxfield  Stanley 

Mess   Sergeant  Wade  Botiler 

Booth  Alfred  HoUingsworth 

.\  Spy  X.  Leinsky 

The  General's  .Vide  Jack  Nelson 

Story  by  Mary  Roberts  Rinehart 
scenario  by  .\gnes  C.  Johnston 
Directed  under  supervision  of  Thomas  H.  Ince. 

PRESS  NOTICE-STORY 

Thomas  H.  Ince,  the  producer,  has  a  Paramount-Artcraft  picture  coming 
to  the  theatre  for  a    days'  run  beginning   . 

It  is  entitled  "  Hours'  Leave  "  and  was  written  by  the  famous  author, 
Mary  Roberts  Rinehart.  Douglas  MacLean  and  Doris  May  are  featured.  Mr. 
MacLean  has  formerly  appeared  in  support  of  Mary  Pickford,  Dorothy  Gish, 
Dorothy  Dalton  and  Enid  Bennett. 

This  is  a  comedy  that  tells  of  a  young  sergeant  who  disliked  the  many 
regulations  imposed  upon  him  in  army  life.  He  owned  the  dog  that  bit  the 
commanding  officer's  leg  and  then  made  a  bet  that  he  would  be  eating  break- 
fast shortly  at  the  General's  own  table. 

And  of  course  the  General  has  a  pretty  daughter  and  the  usual  things 
happen  when  two  goodlooking  healthy  young  persons  meet  and  are  then 
forbidden  by  one  or  both  parents  to  cut  the  other.  When  the  young  sergeant 
obtains  23%  hours'  leave  he  is  halted  because  his  new  uniform  does  not  meet 
the  requirements  of  the  regulations.  In  fact  he  has  to  loll  around  in  bis 
B.  V.  D's. 

With  a  long  ulster  around  him  he  escapes  with  the  girl  in  her  automobile  in 
this  unconventional  attire.  They  accidently  discover  two  spies  and  after 
capturing  them  the  young  sergeant  is  a  hero  and  soon  afterwards  wins  his 
bet  by  eating  breakfast  at  the  General's  table.     And  he  also  wins  a  bride. 

This  is  described  as  one  of  the  best  of  Mary  Roberts  Rinehart's  stories 
and  a  strong  cast  of  capable  artists  interpret  the  various  roles  in  what  is 
heralded  as  one  of  the  best  screen  comedies  of  the  searon. 

PROGRAM  READER 

One  young  sergeant  owned  a  dog  that  bit  the  General's  leg. 

When  his  comrades  chaffed  him  about  his  punishment  and  the  sad  repute 
he  had  fallen  heir  to  the  young  man  made  a  foolish  bet. 

He  declared  that  he  would  shortly  eat  breakfast  at  the  General's  table. 

Here  was  where  the  comedy  began.  The  young  man  soon  became  aware 
that  the  General  had  a  beautiful  daughter. 

When  the  young  man  secured  23%  hours'  leave  he  attempted  to  leave  camp 
with  his  new  tailor-made  uniform. 

But  he  was  stopped  because  the  uniform  did  not  conform  to  army  regula- 
tions. Stripped  down  to  his  B.  V.  D.'s  he  escaped  covered  by  a  long  ulster. 
He  plunged  into  the  automobile  being  run  by  the  General's  pretty  daughter. 

It  was  unconventional  but  before  they  got  back  they  had  captured  a  couple 
of  spies,  .'^o  the  young  man  was  a  hero;  ate  breakfast  at  the  General's  table; 
won  his  bet  and  won  a  bride. 

Douglas  MacLean  was  the  young  sergeant  and  Doris  May  was  the  girl. 
.\nd  this  Thomas  H.  Ince  production  is  coming  to  this  theatre  next  week  as 
a  Paramount-Artcraft  picture. 

It  is  entitled  "  23^4  Hours'  Leave  "  and  was  adapted  from  Mary  Roberts 
Rinehart's  story  by  John  Emerson  and  Anita  Loos. 

SUGGESTIONS 

When  you  book  this  picture  you  should  take  advantage  of  all  these  well- 
known  names  and  emphasize  that  this  is  a  Thomas  H.  Ince  production  for 
Famous  Players-Lasky  as  a  Paramount-Artcraft  picture  from  a  story  by 
Mary  Roberts  Rinehart  adapted  by  John  Emerson  and  Anita  Loos.  These 
names  are  too  well-known  to  be  slighted.  .\nd.  of  course,  the  names  of  the 
featured  artists,  Douglas  MacLean  and  Doris  May,  should  ^^e  used  although 
they  are  not  so  well-known.  If  you  can  get  the  addresses  of  all  returned 
soldiers  you  sho-ild  send  them  announcements,  .\nnounce  this  as  not  a  war 
play,  but  a  comedy  in  army  life. 

CATCH  LINES 

When  the  voung  lady  found  that  her  escort  was  clad  in  B.  V.  D.'s  under- 
neath the  stolen  ulster  she  naturally  thought  he  was  an  unconventional 
youth. 


November  8 ,  i  9  i  9 


3503 


"THE  CLIMBERS" 

(VlTAGRAPHj 


Food  for  Thought  in  this  Entertainment 

CLYDE  FITCH  S  play  is  certainly  adaptable  to  he  screen  not 
only  because  of  its  wealth  of  dramai-c  attitudes  liut  hecau-c 
of  its  message.  W  e  call  "  The  (  limbers  "  excellent  en- 
ertainment,  for  it  is  unusually  well  fortified  with  plot  and  charac- 
erization  and  points  a  moral  in  the  bargain.  You  might  almost 
ay  that  the  picture  is  director  proof,  yet  Tom  Terriss  has  incor- 
:  orated  a  deft  touch  which  makes  it  sparkle  with  vitality.  His 
-kill  in  bringing  out  the  h'ghl  ghts  of  the  play  rellccts  on  his  in- 
clligent  direction.  Mr.  Fitch  usually  wrote  with  his  tongue  in 
11  his  cheek  and  his  gift  for  a  satirical  turn  has  been  apprec'ated 
•y  the  director. 

And  where  could  you  find  a  more  suiiabb-  actress  to  interpret 
the  author's  whimsical  vein  than  Corinne  Gritlith?  She  brings 
I  fragrant  personality  to  the  role  —  a  charm  and  aristocracy  of 

reeding  that  vitalizes  the  idea.  She  is  intrigued  into  marriage 
'.y  a  climber  after  wealth.    She  is  ever  climbing  herstlf  for  hap- 

iness  while  her  relatives  arc  constantly  stepping  upward  for 
^reater  social  reccgnition. 

Space  does  not  perinit  the  outlining  of  this  clever  picture 
suffice  to  say  that  it  generates  confl  ct  and  contrast  and  all  the 

cccpted  ingredients.  And  it  moves  forward  with  ccmpacl  and 
spontaneous  aciion  pointing  its  moral,  and  sending  out  on  its 

mrney  rays  of  sentiment  and  shafts  of  genuine  drama.  The 
;iathos  is  admirable  commingled  with  humor.  It  is  staged  in 
exquisite  taste.  A  logical  picture  —  a  human  picture  and  acted 
with  understanding  bv  the  star  and  Percv  Marmont.  Length,  5 
reels.—  LA  UREXCE  'REID. 


THE  CAST 

Blanche  Sterling  Corinne  Griffith 

Richard  Sterling  Hugh  Huntley 

Ned  Warden  Percy  Marmont 

George  Hunter  Henry  Hallam 

Mrs.  Hunter  Emily  Fitzroy 

Clara  Hunter  Josephine'  Whittell 

.•\unt  Ruth  Hunter  lane  Jennings 

'ames  Garfield  Trotter  George  Spotswood 

ulia  Godesby  Corinne  Barker 

.  >rdan  Charles  Halton 

r)irectt-d  by  Tom  Terris. 

PRESS  NOTICE-STORY 

The  Climbers."  a  screen  adaptation  of  the  late  Clyde  Fitch's  great  drama 
of  America's  society  folk,  in  which  Amelia  Bingham  appeared  some  years  ago 
and  which  has  been  ranked  as  one  of  the  greatest  plays  of  all  time,  comes  to 
the    Theatre  beginning   

Corrine  Griffith,  the  X'itagraph  star,  who  has  been  the  featured  player  in 
so  many  great  pictures,  has  the  title  role,  that  of  a  beautiful  and  pampered 
young  socief-  girl  who  marries  the  wrong  man  yet  lives  to  enjoy  true  love 
with  the  faithful  Xed  \\  arden  of  Mr.  Fitch's  story. 

Miss  Griffith  has  never  secured  a  more  congenial  role  and  is  most  ably 
supported.  Unlike  manv  screen  versions  of  stage  successes.  "  The  Climbers  " 
has  proven  excellent  photo^lay  material  and  much  of  the  sparkle  which  char- 
acterized this  playwright's  works  has  been  retained  in  the  picture.  The  story 
value  of  the  production  remains  untouched,  and  therefore  one  of  the  Ijest 
pictures  of  the  season  may  be  expected.  The  supporting  cast  in  this  picture 
contains  manv  notable  names,  which  include  nugh  Huntlev  as  Richard 
Sterling  and  Percy  Marmont  as  Xed  Warren.  The  feature  is  a  remarkable 
technical  success  as  well  as  a  strong  d-am^tic  ottering. 

SUGGESTIONS 

We  would  emphasize  the  fact  that  this  is  one  of  Clyde  Fitch's  most  success- 
ful plays  and  work  the  long  run  of  the  stage  version  into  our  advertising. 
Tell  your  people  that  much  of  the  Fitch  brand  of  satire  and  clever  wit  has 
been  retained  and  assure  them  that  the  star  has  an  excellent  role. 

Two  giants,  both  over  seven  feet  in  height,  are  given  parts  in  an  allegorical 
sequence.  These  men  are  good  for  mention  as  the  curiosity  is  always  aroused 
by  the  unusual. 

There  is  an  exciting  boat  wreck  in  the  feature  which  should  be  given  some 
space  in  your  selling  talk.  The  locale  of  the  picture  is  a  fashionable  summer 
resort,  and  you  may  promise  your  fans  a  view  of  many  handsome  gowns  and 
a  real  glimpse  of  the  ultra  smart  set  and  the  way  they  live. 

Give  Miss  Griffith  a  good  boost  in  this  one  and  promise  that  it  is  one  of  the 
best  roles  of  her  career.  Make  mention  of  the  work  of  Percy  Marmont  as  the 
hero  and  let  them  know  that  Charles  Halton  and  George  Spotswood  have 
good  roles. 

Many  of  the  scenes  for  the  drama  were  taken  at  Bayshore,  L.  I.,  which  is 
a  fashionable  resort.    This  fact  should  be  of  interest  to  your  women  patrons. 

In  our  selling  talk  we  would  tell  them  a  little  of  the  story,  enough  to 
explain  what  a     climber  "  really  is. 

PROGRAM  READER 

Blanche  Sterling,  reared  in  the  lap  of  luxury,  finds  she  has  married  a  cad 
•ho  loves  only  her  money  and  openly  conducts  a  love  affair  with  a  notorious 
•  woman.  Then  the  wealth  which  has  gratified  every  w.sh  is  lost  in  a  stock 
speculation  in  which  her  father  becomes  involved.  Her  husband  becomes  not 
only  a  cad,  but  a  criminal.  Life  seems  to  have  little  pleasure  in  store  for  her. 
Only  one  good,  true  friend,  a  refused  suito-  of  her  grirlhood  days  remains. 
He  lends  assistance  in  many  ways.  From  this  point  events  draw  toward  a 
smashing  climax.  I-  the  end  the  lives  of  the  true  hearted  characters  are 
irtraightened  out  and  virtue  receives  its  reward  and  villainy  its  just  deserts. 
T^s  feature  is  Clyde  Fitch  master  of  dramatic  situations  and  dialogue  at  his 
best.  It  is  Corrine  Griffith's  greatest  picture,  one  which  will  amuse,  enter- 
tain and  instruct. 


"THE  BROKEN  BUTTERFLY" 

(ROBERTSON-COLE) 


Humanities  Spoiled  by  Illogical  Climax 

THE  constant  search  for  a  new  twist  to  tack  on  to  the  climax 
of  a  conventional  story  mars  what  otherwise  \\t  ii'.d  be  an 
acceptable  offering  in  "The  Hroken  Hutterily."  Tourneur's 
melodramat'c  conceptions  have  robbed  his  latest  contribution  of 
its  humanities.  He  wculd  strive  for  a  novel  climax  although  his 
-ubject  matter  was  building  logically  to  its  orthodox  conclusion. 
The  result  is  the  dominant  note  of  sympathy  in  the  characteriza- 
tion loses  its  grip  on  the  spectator  prov ding  he  is  not  swa\"ed  by 
the  btautiful  word  pictures.  It  is  a  play  of  charming  titles  rather 
than  a  thing  of  movement.  .\  simple  play  and  a  human  om 
until  the  illogical  climax. 

.\  child  of  nature  loves  unwisely  and  too  well.  When  the 
man  returns  it  is  too  late.  She  is  a  suicide  supposedly.  Time 
eventually  erases  the  grief  frcm  his  heart  and  he  marries  his 
victim's  sister,  which  robs  him  of  sympathetic  interest.  His  hon- 
esty looks  like  a  pose  in  the  situations  that  follow.  The  strange 
cl  m.ax  presents  him  at  the  shrine  of  his  first  love  where  he  finds 
the  dream-child  not  dead,  but  dying  these  many  years  of  a  broken 
heart. 

She  has  hardly  passed  away  before  he  takes  his  wife  into  his 
arms.  Here  is  a  man  supposed  to  be  l)Owed  d'jwn  with  grief  but 
during  his  stay  at  the  scene  of  his  ind'scrct'on  he  Hies  from  one 
pair  of  feminme  arms  to  another.  W  hy  d  dn't  the  s'ster  go  out 
of  his  life?  W  hy  did  he  go  back  to  the  shrine,  which  of  all  places 
should  have  been  sacred?  One  can  ask  many  questions  out  of 
this  unnatural  conclusion. 

Pauline  Starke  makes  the  tragic  figure  a  thing  of  beauty.  The 
picture  will  please  those  who  are  not  searching  for  truth.  Length, 
5  reeh  — LA  U RE  \-CE  REID. 


THE  CAST 

Darrell  Thorne  Lew  Cody 

Zabie  Elliot  May  Alden 

Marcene  Elliot  Pauline  Starke 

By  Penelope  Knapp. 
Directed  by  Maurice  Tourneur. 

PRESS  NOTICE-STORY 

Maurice  Tourneur's  production,  "  The  Broken   Butterfly.  "  will  appear  at 

the    Theatre,   beginning    with   Lew  Cody  and 

Pauline  .Starke  as  the  featured  players.  This  is  a  human  story  because  it 
depicts  human  frailties,  yet  it  has  a  sweep  of  dramatic  power  and  such  appeal- 
ing ingredients  as  sentiment  and  pathos.  Mr.  v.ody  and  Miss  .Starke  are 
excellent  players  for  the  interpretation  of  this  heart  interest  story.  The 
former  brings  a  poise,  a  restraint  to  the  role  which  makes  it  a  perfect  thing 
of  its  kind,  while  the  latter's  wistful  personality  is  wonderfully  becoming  for 
the  fragile  wisp  of  femininity. 

.As  Marcene  Elliot  she  is  shown  as  a  child  of  nature  who  loves  unwisely 
and  too  well.  In  her  dream  world  had  come  a  true  poet  like  herself,  and 
before  he  knew  it,  Darrell  Thorne  had  loosened  the  floods  of  his  passion.  He 
wanted  to  come  back  and  right  his  wrong,  but  circumstances  prevented. 
When  he  does  return  .le  finds  the  child  a  suicide.  .So  he  travels  the  wide 
world  over  in  an  attem'it  to  overcome  his  grief.  Time  heals  the  wound  and 
he  marries  Marcene's  sister.  .-\nd  the  honeymoon  is  spent  at  the  shrine  of  his 
first  love. 

Sweet  memories  of  the  past  take  shape.  For  Marcene  is  alive  though  dying 
of  a  broken  heart.  The  old  love  fanning  itself  into  flame,  he  asks  his  wife 
to  commit  a  sacrifice.  Will  she  leave  him  so  he  can  repair  the  wrong?  .\nd 
she  gracefully  consents,  though  she  does  not  go  away  from  the  vicinity.  The 
little  broken  butterfly  dies  —  the  shock  of  her  new-found  happiness  had  been 
too  great  a  ^^hock.  Darrell  takes  his  wife  in  his  arms.  He  is  sure  to  find 
solace  with  her  since  the  wror~  is  ri-hted  in  his  mind. 

CATCH  LINES 

.\  little  dream-child  of  the  woods  gave  up  her  heart  because  love  was  beauti- 
ful. Hers  was  a  life  of  sorrow  because  she  suffered  keenly.  Come  and 
enjoy  a  delightfully  human  play  and  meet  this  broken  butterfly. 

She  loved  unwisely  and  too  well.  "  But  he  will  come  back  because  I  need 
him,"  she  said  as  she  tenderly  picked  the  flowers.  Did  her  sorrow  turn  to 
happiness?    See  "The  Broken  Butterfly." 

The  Fairy  Prince  of  her  imagination  galloped  into  her  life.  .\nd  in  her 
web  of  fancies  was  created  a  beautiful  love.  But,  .\h,  it  was  too  great  a 
love  for  it  was  founded  on  sorrow. 


He  went  out  of  her  life  and  she  had  a  broken  heart.  Vet  her  sorrow  did 
not  rob  her  of  the  beautiful  fancies  she  had  created.  Her  dream  world 
remained.    See  "  The  Broken  Butterfly." 

PROGRAM  READER 

A  beautiful  story  of  a  wisp  of  a  girl  who  dwelled  in  a  dream-world  and 
judged  all  people  by  nature's  gifts  about  her  is  presented  in  Maurice 
Tourneur's  production,  "  The  Broken  Butterfly,"  which  comes  to  this  theatre 
in  the  near  future.  She  loved  unwisely  and  too  well,  did  Marcene.  Her 
own  people  didn't  understand  her.  But  HE  did  and  the  gypsy  woman  did. 
"The  fortune  teller  told  her  that  ?he  would  love  and  die  as  a  mother.  11 E 
lived  in  a  dream-world  too.  .And  love  came  to  them.  They  discovered  them- 
selves and  somehow  were  frightened  Life  was  so  beautiful.  .And  he  went 
out  of  her  life.  Did  he  return?  What  became  of  her?  Did  she  die  of  a 
broken  heart?  .And  what  of  him?  Did  his  conscience  trouble  him?  These 
questions  are  all  answered  in  the  picture.  Don't  miss  this  human  offering; 
it  is  a  rare  treat.  It  presents  n  beautiful  love  —  .A  love  that  violates  thr 
sanctity  of  the  heart  ONLY  IF  VOL"  DR.\W  THE  WRONG  CONCEPTION. 
To  err  is  human.    And  they  were  as  weak  as  all  of  us. 


3504 


Motion  Picture  News 


"SACRED  FLAME" 

"THIEVES" 

(SCHOMER-ROSS) 

(FOX) 

Dramatic  Meat  in  Heart  Interest  Story 

ABRAHAM  SCHOMER  is  always  serious  in  his  photo- 
dramas.  He  beHeves  in  going  right  down  to  the  bed- 
rock of  human  emolioiis  and  revealing  with  a  powerful 
magnifying-glass,  the  heart  throbs  of  blighted  romances.  But 
in  realizing  his  dramatic  points  and  his  moral  (a  Schemer  play 
always  has  a  moral)  he  is  often  inclined  to  soar.  He  must 
sermonize  with  his  titles  and  incorporate  a  lot  of  extraneous 
matter  which  counteracts  the  development  of  the  action.  Ex- 
planatory and  lengthy  captions  comprise  the  only  weakness  in 
"  The  Sacred  Flame,"  a  study  in  broken  hearts. 

His  material  may  be  familiar,  but  he  makes  it  compelling  and 
often  gripping.  And  the  dramatic  values,  logical  throughout,  ap- 
pear with  remarkable  humanncss  and  vividness.  The  denouement 
of  the  story  reaches  tragic  heights,  the  climax  revealing  the 
despair  of  broken  love.  Theatrical?  Yes,  but  somehow  con- 
vinciixg.  The  sacred  flame  burns  out  in  a  woman's  heart  when 
her  faith  in  a  lover  is  destroyed.  An  intense  scene  shows  him 
attempting  te  rectify  his  wrong,  but  it  is  too  late.  Death  relieves 
him  of  his  sorrow  and  the  moral  is  forced  home  that  the  sanctity 
of  pure  love  cannot  be  violated. 

A  play  of  heart-throbs  and  sympathy  —  a  play  which  moves 
forward  with  powerful  strokes  once  the  "  planting  "  of  the  theme 
and  characters  are  over.  But  Mr.  Schomer  can  dispense  with 
his  cemetery  scene  which  concludes  the  play.  This  is  unneces- 
sarily piling  on  the  agony.  The  youth's  soul  will  requiescat  in 
pace  in  the  minds  of  picturegoers  without  visualizing  the  body's 
final  resting  place.  Emily  Stevens  portrays  the  woman  who  loved 
and  suffered  with  keen  sympathy  and  understanding.  A  capable 
cast  renders  adequate  support.  Length,  6  reels. —  LAURENCE 
REID. 


THE  CAST 

Rosalie  Allen  Emily  Stevens 

Ray    Palton  Muriel  Ostriche 

Jessie   Hall  Maud  Hill 

Tulia   Duncan  Violet  Axzel 

Lionel    Brooks  Earl  Schenck 

Dr.  Paul  Duncan  Lionel  Adams 

Robert   Hall  Frederic  Clayton 

Richard  Palton  James  P.  Laffey 

Bv  Abraham  Schomer. 
Directed  by  Abraham  .Schomer. 
Photographed  by  Andre  Barlatier. 

PRESS  NOTICE-STORY 

"  The  Sacred  Flame  "  will  be  the  main  attraction  at  the    be- 
ginning  .     This  is  a  drama  of  life  drawn  in  colors  of  truth  by 

Abraham  S.  Schomer  and  interpreting  it  is  the  emotional  actress,  Emliy 
Stevens,  and  a  capable  cast  that  includes  Muriel  Ostriches,  Earl  Schenck, 
Lionel  Adams  and  others.  The  sacred  flame  is  the  love  that  burns  in  human 
hearts  and  which  dies  out  when  the  sparks  have  lost  their  passion.  The 
drama  points  a  moral  that  one  cannot  violate  the  sanctity  of  pure  love. 

Rosalie  Allen  has  taken  Lionel  Brooks  from  the  gutter  and  pushed  him 
forward  until  he  stands  a  MAN.  Her  love  is  a  wonderful  thing.  Marriage 
can  wait.  He  is  inspired  until  he  reaches  the  heights  and  he  shows  his 
gratitude  in  every  manner  possible.  A  time  comes  however  when  he  meets 
another  woman  —  a  woman  younger  in  years  and  with  more  social  recogni- 
tion than  Rosalie.  xorn  between  the  old  love  and  the  new,  the  young  man 
is  unable  to  make  up  his  mind.    Finally  he  reaches  the  great  decision. 

He  will  go  to  Rosalie  and  tell  her  that  he  can  never  make  her  his  wife. 
His  announcement  is  such  a  shock  that  she  has  a  breakdown,  but  recovers. 
Brooks  discovers  in  time  that  Ray  Palton  has  only  temporarily  infatuated  him. 
When  he  attempts  to  pick  up  the  threads  of  his  old  romance.  Rosalie  would 
erase  him  from  her  memory.  Her  broken  heart  is  mended  by  a  steadfast 
suitor.  Dr.  Duncan.  She  is  happy  as  his  wife.  Brooks  on  the  other  hand, 
cannot  become  reconciled  to  her  happiness  with  another,  and  he  dies  of  a 
broken  heart.  A  vital,  vivid  play  of  human  emotions  is  The  Sacred 
Flame."    Mr.  Schomer's  direction  is  as  splendid  s  his  story. 

CATCH  LINES 

She  picked  him  up  from  the  gutter  and  made  a  man  of  him.  It  was  a 
wonderful  love  they  displayed.  When  he  was  on  the  high  road  to  success  — 
the  flame  burned  out  in  his  heart.     What  happened? 

See  "  The  Sacred  Flame,"  a  play  of  human  emotions  —  a  play  of  heart- 
throbs —  a  play  of  tremendous  appeal. 

You  cannot  violate  the  sancity  of  the  heart.  Learn  the  lesson  that  is 
drawn  in  colors  of  truth.    See  "  The  Sacred  Flame." 

She  gave  him  her  wealth  and  her  heart  to  do  with  as  he  might.  He  spent 
her  money  and  trampled  upon  the  other.  The  sacred  flame  of  love  had 
consumed  itself.   

PROGRAM  READER 

It  was  a  beautiful  love  that  Rosalie  and  Lionel  expressed  for  each  other. 
A  product  of  the  streets,  she  had  rescued  him  and  through  her  kind  philos- 
ophy had  made  him  into  a  man.  She  had  been  his  inspiration  through  the 
years  that  brought  him  success.  And  he  showed  his  gratitude  by  gracefully 
abiding  his  time  luitil  they  could  be  married.  Then  like  a  flash  the  flame 
of  love  died  in  his  heart.  He  confessed  that  he  no  longer  loved  her.  A 
terrible  shock,  it  caused  a  breakdown  and  a  broken  heart.  But  his  new 
infatuation  was  a  thing  of  the  mocmnt  and  when  he  would  renew  his  old 
iove,  there  were  no  dving  embers  to  fan  the  flame  of  her  love  into  expres- 
sion. So  he  learned  a  bitter  lesson  that  one  cannot  violate  the  sanctity  of 
pure  love. 


Gladys  Brockwell  Stars  in  Crook  Melodrama 

IN  the  delineation  of  crook  roles  Gladys  Brockwell  is  in  a  class 
by  herself.  Fox  has  appreciated  her  talents  in  this  direction 
by  giving  her  a  melodrama  of  the  underworld  to  interpret, 
and  the  star  rises  to  the  occasion  with  a  performance,  the  perfec- 
tion of  which  cannot  be  denied. 

The  plot  of  "  Thieves  "  is  cut  from  a  familiar  cloth  for  the 
motive  behind  it  is  redemption.  Yet  there  is  a  freshness  in  the 
development  which  eliminates  the  obviousness  of  the  action.  The 
heroine  and  her  pal  decide  to  reform.  Out  of  this  decision  the 
sustaining  points  of  the  story  are  made.  A  benefactress  assumes 
responsibility  for  the  girl  after  the  latter  had  attempted  to  steal 
the  good  woman's  purchase.  You  think  you  are  in  for  the  usual 
mawkish  sentimentality,  but  the  story  loses  its  conventional  form 
at  this  point  and  becomes  a  decidedly  novel  and  interesting  bit  of 
screen  fiction.  The  benefactress  has  mercenary  motives.  She 
would  employ  the  underworld  at  her  old  profession  in  order  to  re- 
cover stolen  property  for  her  hancee. 

Which  is  the  occasion  to  introduce  the  long  arm  of  coincidence. 
The  heroine  is  glad  of  her  opportunity  because  she  can  strike 
back  at  the  master  crook  who  was  instrumental  in  making  her 
steal  the  very  papers  she  has  set  out  to  recover.  A  bit  of  a 
struggle  —  a  fight  in  which  her  pal  comes  to  her  rescue  and  it 
is  over.  Miss  Brockwell's  company  is  efficient.  The  picture  car- 
ries a  number  of  moving  moments  and  the  usual  quota  of  sus- 
pense. Length,  5  reels;  released,  December  7. —  LAURENCE 
REID.   

THE  CAST 

Mazie  Gladys  Brockwell 

Jimmy,  her  pal  William  Scott 

Martland   Hay  ward  Mack 

Allison  Canet  Jeanne  Calhoun 

Spike   Robinson  Spike  Robinson 

The  Rat  Bobby  Starr 

Inspector  John  Cossar 

Valet  Yukio  Aoyama 

Maid  Marie  Jones 

By  Will  C.  Beale. 
Scenario  by  Douglas  Bronston. 
Directed  by  Frank  Beale. 
Photographed  by  Friend  F.  Baker. 

PRESS  NOTICE-STORY 

Gladys  Brockwell,  the  Fox  emotional  star,  will  be  seen  at  the  

theatre  beginning    in  her  latest  photoplay  entitled  "  Thieves  ' 

The  star,  always  praised  for  her  emotional  acting,  plays  the  role  of  Mazi> . 
the  crook,  with  deep  feeling.  She  is  an  actress  who  has  the  faculty  of 
holding  an  audience  throughout,  a  task  which  few  can  accomplish.  As  Mazie, 
she  is  commissioned  by  the  boss  crook,  Martland,  to  steal  a  packet  of  papers 
from  a  certain  young  man.  This  accomplished,  she  and  her  pal,  Jimmy,  de- 
cide to  reform. 

One  day  in  a  store  the  old  yearning  comes  over  her  and  she  steals  a 
woman's  purchase.  She  is  saved  from  arrest  however,  by  the  customer 
refusing  to  press  the  charge.  In  fact  the  woman  assumes  responsibility  for 
her  redemption.  And  so  Mazie  is  happy  in  the  knowledge  that  she  is  lead- 
ing a  virtuous  life.  But  her  benefactress  had  a  motive  in  taking  the  thief 
home.  She  would  use  her  to  recover  the  very  property  which  she  had 
stolen  some  nights  previously.  Martland,  it  seems,  is  desirous  of  marrying 
the  wealthy  woman  and  because  of  her  refusal  he  had  struck  at  her  fiance. 

Mazie  recovers  the  bonds  all  right  but  in  doing  so  she  finds  herself  in  a 
struggle  —  a  struggle  which  might  have  ended  disastrously  but  for  the 
timely  arrival  of  Timmv.  The  result  is  the  fiance  is  released  from  jail  and 
Martland  gets  his' just  deserts.  Mazie  and  Jimmy?  They  are  more  resolved 
than  ever  to  lead  an  honest  life  —  but  together.  The  star  is  supported  by 
a  capable  company.  The  film  was  produced  under  the  direction  of  Frank 
Beale  from  a  story  by  \\  ill  C.  Beale. 

CATCH  LINES 

In  which  Gladys  Brockwell  plays  the  part  of  a  thief.  See  this  emotional 
actress  in  a  powerful  story  of  the  underworld. 

She  w-ould  strike  back  at  the  master  crook.  But  how?  You  will  find  out 
in  Gladys  Brockwell's  latest  picture,  "  Thieves." 

How  a  girl  brought  up  in  a  life  of  crime  sees  the  light  of  redemption  and 
follows  it.  See  "  Thieves,"  a  picture  of  intense  action  and  powerlul 
suspense. 

She  was  a  thief  who  became  a  saint.  How  was  her  reformation  brought 
about?    See  Gladys  Brockwell  in  "  Thieves." 

PROGRAM  READER 

Mazie  had  decided  to  reform.  It  didn't  pay  to  be  a  crook.  But  try  as 
she  might  she  couldn't  make  her  fingers  behave  when  there  were  such  pretty 
things  to  be  stolen  in  the  stores.  Lucky  for  Mazie,  however,  that  the  woinan 
she  had  stolen  a  purchase  from  had  decided  not  to  have  her  arrested.  She 
would  take  her  home  and  cure  her  of  her  criminal  tendencies.  So  Maiie 
thought.  The  girl  was  on  the  right  road  when  her  benefactress  confessed 
that  her  motive  was  mercenary,  that  the  only  reason  she  had  taken  her  in 
was  to  make  her  continue  as  a  thief  long  enough  to  recover  some  valuable 
papers  for  her  fiance. 

Mazie  at  the  consternation  of  the  woman,  was  not  indignant  She  was 
gU^  of  the  opportunity  to  strike  at  the  boss  crook  who  had  commissioned 
her  to  steal  the  verv  papers  now  in  his  possession.     This  is  the  outline  of 

"  Thieves."  the  Gladys   Brockwell  picture  which  comes  to  the  

soon.  We  cannot  go  into  details.  That  would  be  spoiling  the  storv-.  Rest 
assured  it  is  a  genuine  treat. 


November  8,  1919 


3505 


"THE  ISLES  OF  CONQUEST" 

(SELECT) 


"THE  LOST  PRINCESS'' 

(FOXj 


Will  Pleasantly  Entertain  Majority 

NORMA  TALMAUGE  goes  throuKh  half  of   this  picture 
clad  in  an  abbreviated  costume  on  a  desert  isle  with  a 
stoker  who  happens  to  be  a  woman  hater  and  was  formerly 
successful  ship  builder  uniil  his  sweetheart  heartlessly  jilted  him 
and  brought  the  youth  to  his  present  low  estate. 

Although  the  story  is  familiar,  having  been  utilized  by  some 
of  our  most  popular  novelists  for  many  years,  it  possesses  charm 
and  will  undoubtedly  delight  the  majority.  Direction  not  up  to 
the  Emerson-Loos  former  standard  but  the  cast  is  adequate. 

A  very  easy  picture  to  vicw^  and  quite  light  and  airy  without 
the  heavier  emotional  material  to  intrude.  The  sort  of  offering 
that  will  not  register  strong  enough  to  leave  many  indelible  im- 
pressions but  will  assuredly  pleasantly  entertain  throughout. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  big  puller  and  very  pleasing;  Elite, 
-irong  puller  and  quite  pleasing;  Family,  big  puller  and  highly 
pleasing;  Labor,  good  puller  and  generallv  pleasing. —  Length,  5 
reels.— Released,  October  26.— 70.1/  HASiLIN. 

THE  CAST 

Kthcl  Harmon  Norma  Talmadge 

lohn  .\rnold  Wyndhara  Standing 

Van  Surdam  Charles  Gerrard 

Mrs.   Harmon  Elder  Hopper 

l.inis  Harmon  Natalie  Talmidgc 

riaire   Wilson  Claire  Whitney 

lack    Frazicr  Garreth  Hughes 

llr.  Chase  Toe  Smiley 

.\(lapted  by  John  Emerson  and  Anita  Loos  from  the  novel  "  By  Right  of 
Conquest,"  by  Arthur  Hornblow. 
Directed  by  Edward  Jose. 

PRESS  NOTICE-STORY 

Norma  Talmadge  is  due  at  the   »          theatre  for   ■ —  days  beginning 

  in  her  latest  Select  Picture. 

"  The  Isle  of  Conquest  "  is  the  title  and  John  Emerson  and  Anita  Loos 
adapted  the  screen  version  from  the  novel  by  Arthur  Hornblow  called  "  Ry 
Right  of  Conquest." 

Miss  Talmadge  has  her  sister,  Natalie  Talmadge,  in  her  cast  and  Wynd- 
ham  Standi--  is  her  leading  man.  Garreth  Hughes  is  another  well  known 
member  of  the  cast. 

The  mother  of  the  two  girls  is  a  frivolous  widow  and  rather  than  have 
them  home  for  their  vacation  she  lets  them  face  the  dreary  prospect  of 
spending  their  vacation  at  Holy  Cross  Academy. 

When  the  mother  visits  a  restaurant  in  company  with  the  wealthy  Van 
Surdam  for  whom  she  is  angling  she  is  dismayed  to  observe  him  flirting 
with  a  young  girl.  The  young  girl's  escort  is  John  Arnold,  a  young  ship- 
builder. She  brings  on  her  prettiest  daughter  to  enable  her  land  the  wealthy 
Van  Surdam  into  her  family  at  least  as  she  needs  the  money.  Finally  the 
wealthy  bachelor  proposes  to  her  daughter  and  the  mother  urges  her  to 
accept  because  of  their  straitened  circumstances. 

After  the  marriage  there  is  a  shipwreck  and  the  young  wife  finds  herself 
stranded  upon  an  island  with  John  .'\rnoId.  When  they  are  rescued  the  old 
husband  is  so  jealous  that  he  works  himself  into  a  frenzy  and  dies  of  heart 
xlisease. 

This  leaves  the  pretty  young  widow  to  wed  the  man  of  her  choice,  John 
.Arnold.  This  picture  is  heralded  as  an  exceptional  romance  and  is  said  to 
possess  great  dramatic  values. 

PROGRAM  READER 

Two  young  girls  were  doomed  to  spend  their  vacation  at  the  academy. 

They  felt  forlorn  but  then  things  began  to  happen  rapidly. 

The  mother  of  the  two  pretty  sisters  was  a  very  frivolous  widow  apparently, 
but  the  real  truth  was  that  she  felt  she  had  to  marry  some  wealthy  man  in 
order  to  provide  properly  for  her  beautiful  daughters. 

.  W'hen  a  young  girl  attracted  her  last  suitor  from  her  she  determined  to  win 
him  back  for  her  family  by  having  one  of  her  daughters  step  into  the  breach. 
The  wealthy  old  fellow  is  captivated  at  once  and  urged  by  her  mother  the 
young  girl  marries  him. 

It  was  some  time  afterwards  that  through  a  shipwreck  she  is  separated  from 
her  husband  and  finds  herself  on  an  island  with  a  nice  young  man.  They 
are  there,  the  only  human  beings  on  the  isle,  for  a  long  time  before  being 
rescued  by  her  husband. 

The  old  fellow  was  so  jealous  that  he  contracted  heart  trouble  and  passed 
away.    It  was  the  only  considerate  thing  he  ever  did. 

The  young  persons,  very  much  in  love  with  each  other,  were  wed  and 
assured  of  a  happy  life  forever  after. 

Norma  Talmadge  is  the  g.rl  in  the  case.  She  comes  to  this  theatre  next 
■week  in  her  latest  Select  Picture  entitled,  "  The  Isle  of  Conquest." 

SUGGESTIONS 

Norma  Talmadge  is  your  best  to  concentrate  upon  when  exploiting  this 
•picture  after  you  have  booked  it.  The  next  bet  is  the  fact  that  Lewis  J. 
Selznick  presents  it  as  a  Select  Picture.  These  are  all  well  known  names. 
On  top  of  all  this  you  have  an  author  and  story  that  are  popular.  "  I!y 
Right  of  Conquest  "  by  Arthur  Hornblow.  And  John  Emerson  and  .Anita 
Loos  are  also  well  known.  They  did  the  adaptation.  You  could  not  ask 
•for  any  more  good  angles.  Use  your  mailing  lists  and  the  star's  photographs 
and  cuts  wherever  possible. 

CATCH  LINES 

She  was  an  old  man's  darling  and  wanted  to  be  a  young  man's  slave. 


May  Slightly  Amuse  Average  Audience 

II-  you  want  jitace  and  (luiet  after  the  turmoil  of  the  front 
pages  in  the  newspapers,  this  offering  may  appease  you.  It's 
a  modern   fairy  laic  bidding   for  pretty   romance  honors. 
Voluminous  subtitles  almost  equal  the  scenes  in  length  which 
signifies  that  most  of  the  production  was  made  in  the  laboratory. 

The  tenor  of  this  descriptive  matter  is  directed  against  the  high 
cost  of  living  and  many  of  the  insertions  were  cleverly  put. 
When  you  think  the  picture  is  finished,  as  the  two  young  ones 
fondly  embrace,  the  fellow  wakes  up  for  another  reel  and  you 
discover  that  many  of  the  preceding  scenes  are  a  dream,  although 
the  reviewer  could  not  figure  out  just  where  the  dream  started. 

It  is  decidely  a  wholesome  picture  and  a  sheer  novelty  for 
charm  in  that  it  is  so  ditferent.  There's  not  a  murder  or  a  mar- 
riage in  it.  The  young  farm  boy  goes  to  the  city  and  manages 
to  secure  a  position  on  a  newspaper  with  the  aid  of  a  yoimg  girl 
on  the  staff.  The  villain  is  the  Sunday  editor.  May  slightly 
amuse  the  average  audience. 

Pulling  possibilities  and  pleasing  probabilities  should  register 
about  the  same  in  all  localities  and  with  all  classes  of  audiences. 
It  will  please  as  light  entertainment  and  will  not  offend  the 
fastidious.    Length,  5  reels;  released,  Oct.  19— TOM  HAMLIN. 

THE  CAST 

Samuel  Blevins,  Ji-  Albert  Ray 

Kthel  Williams  Elinor  Fair 

Princess  Mane  Elinor  Fair 

Samuel  Blevins,  Sr  George  Hernandez 

Mrs.  Samuel  Blevins  Maggie  Halloway  Fisher 

Stuart  Bixby  Edward  Cecil 

.Xewspaper  Manager  Burt  Wesner 

•.\rchduke  of  Burvania  H.  C.  Simmons 

.\id  To  The  .\rchdukc  Fred  Bond 

Story  by  J.  Anthony  Roach. 
Scenario  and   Direction  by   Scott  Dunlap. 
Photography  by  George  Schnciderman. 

PRESS  NOTICE-STORY 

"  The  Lost  Princess  "  is  the  modern  romance  scheduled  for  the   

theatre  for    days  beginning   . 

This  is  a  William  Fox  picture  featuring  those  youthful  artists,  Albert 
Uay  and  Elinor  Fair. 

The  young  farmer  boy  is  ambitious  to  exchange  his  plow  work  for  a  writcr'j 
life  on  a  big  city  newspaper  and  finally  persuades  his  parents  to  allow  him  to 
make  the  plunge. 

Time  after  time  his  articles  are  turned  down  by  the  heartless  editors  until 
finally  a  young  girl  writer  intercedes  for  him  and  helps  the  boy  make  good  on 
the  Sunday  Magazine  section.  His  big  story  is  that  of  a  lost  princess  who 
had  escaped  to  America.  It  turns  out  that  the  girl  who  helped  him  was  the 
jirincess. 

But  this  is  not  all.  The  high  cost  of  living  comes  in  for  its  share  in  this 
picture  and  is  dealt  several  punches  and  staggering  body  blows.  And  there 
is  a  villain  in  the  picture  that  somehow  got  to  be  a  Sunday  editor  on  a  big 
newspaper. 

.\nd  like  all  other  villains  he  was  finally  foiled  in  the  end  and  the  young 
couple  are  on  their  way  to  live  happily  ever  after. 

PROGRAM  READER 

He  wanted  to  change  his  plow  for  a  typewriter  and  write  stories  in  the 
big  city.    The  boy  wanted  to  be  in  the  midst  of  things. 

The  old  folks  noticed  that  his  furrows  were  growing  too  slow  and  irregular. 
.\nd  finally  they  consented  to  the  boy's  ambitious  plans. 

City  editors  are  heartless  according  to  all  reports.  Of  course  this  in  the 
opinion  of  all  budding  writers.  All  the  boy's  stories  were  refused.  A  young 
girl  who  wrote  the  "  heart  balm  "  gush  for  one  large  newspaper  finally  inter- 
ceded for  the  young  fellow  and  he  was  assigned  to  write  the  feature  story  for 
the  forthcoming  Sunday  magazine  section. 

.\nd  he  was  stumped.     He  could  not  muster  an  idea. 

The  girl  told  him  a  sort  of  fairy  story  in  the  park  about  a  young  runaway 
princess  who  had  escaped  her  European  environments  and  fled  to  America. 
He  used  the  idea  for  his  story  and  made  good  on  his  city  job. 

But  this  same  story  was  noticed  by  certain  gentlemen  who  were  in  search 
of  a  princess  and  lo  and  behold  this  girl  was  the  runaway  princess.  The  boy 
saves  her  for  himself  by  proving  that  her  country  had  since  become  one 
of  the  many  new  republics. 

'Ihose  youthful  artists,  Albert  Ray  and  Elinor  Fair  are  featured  in  the 
William  Fox  picture  coming  to  this  theatre  next  week,  "The  Runaway 
Princess." 

It  is  a  wholesome  comedy  drama  and  a  pretty  little  modern  romance. 

SUGGESTIONS 

-After  you  have  booked  this  picture  it  should  be  billed  correctly  by  all 
means  for  just  what  it  is.  "A  pretty  little  modern  romance  featuring  those 
youthful  artists,  .Albert  Ray  and  Elinor  Fair,"  Go  after  the  young  folks  and 
use  all  the  school  advertising  you  can  secure  as  this  is  a  wholesome  little 
picture  and  the  youthful  element  should  be  catered  to  directly.  You  will  make 
a  mistake  if  you  try  and  get  adults  to  any  great  extent. 

CATCH  LINES 

.A  writer  this  farmer  boy  would  be,  but  it  took  a  little  city  girl  to  put  him 
on  the  right  track. 

.After  one  girl  gave  an  ambitious  writer  an  idea  for  a  story  he  gave  her 
the  star  role. 


.Mono  on  an  island  was  one  young  couple  and  romance  bloomed  before 
Ihc  girl's  husband  rescued  her.    It  was  not  a  popular  rescue  with  her  or  the 
young  man. 


The  boy  wanted  to  exchange  his  plow  for  a  typewriter  but  for  a  while 
It  seemed  that  he  was  spoiling  a  good  farmer  to  make  a  poor  newspaper 
man. 


3506 


Motion  Picture  News 


'LONG  ARM  OF  MANNISTER' 

(NATIONAL  FlLMj 

Good  Dramatic  Production  Should  Satisfy 

IF  thc\-  want  a  very  good  dramatic  product  on,  interpreted  by  a 
capable  and  well-balanced  cast,  ycu  can  count  on  this  picture 
satisfying  your  patrons  and  it  will  prove  excellent  for  the. 
big  majority. 

Henry  B.  Walthall  perfectly  fits  the  star  role  and  he  has  a 
story  of  the  type  in  which  he  particularly  shines.  While  not  very 
melodramatic  as  regards  thrills  or  fast  and  furious  action,  it  has 
the  desired  quality  of  suspense  generally,  and  possesses  many 
tense  periods. 

A  group  of  men  plot  against  another  man  to  secure  his  fortune, 
and  permit  him  to  view  his  wife  in  what  he  thought  was  a  com- 
promising situation.  He  had  also  been  placed  in  a  similar  predica- 
ment by  an  unscrupulous  woman  and  his  wife  sees  him.  When 
she  elopes  with  a  renegade  he  follows  the  couple  leaving  his 
fortune  at  the  mercy  of  the  group  of  plotters  who  soon  ruin 
him. 

The  long  arm  of  Mannister,  the  dupe,  finally  reaches  each  mem- 
ber of  the  group  and  the  husband  and  wife  are  finally  happily 
reunited.  Sets,  continuity,  direct  on  and  photography  are  up  to 
standard. 

Pulling  possibilities  and  pleasing  probaliilitics  for  respective 
audiences  are:  Metropolitan,  good  puller  and  very  pleasing;  Elite, 
good  puller  and  very  pleas'ng;  Family,  good  puller  and  entirely 
pleasing;  Labor,  good  puller  and  generally  pleasing.  Length,  7 
reels ;  released  in  several  territories  already. —  TOM  HAMLIN. 

THE  CAST 

George  Mannister  Henrv  B.  Walthall 

Lucy  Mannister  Oliver  Ann  Alcorn 

Madam  De  La  Mere  Helene  Chadwick 

Oliver  Hambledon  Wm.  H.  Clifford 

Mortimer  Trehearn  Chas.  Wheelock 

John   Dyack  John  Cossar 

Edward  Slayden  Mathew  Biddolph 

Leroy  Polsifer  Barney  Kurey 

Gaston  Sinclair  Hallam  Cooley 

From  Novel  by  E.  Phillips  Oppenheim. 
Directed  by  Bertram  Bracken. 
Produced  by  National   Film  Corporation. 
Distributed   State  Rights  by  Pioneer   Film  Corp. 

PRESS  NOTICE-STORY 

Henry  B.  Walthall  comes  to  the  ■   theatre  for  a    days' 

engagement  in  his  screenization  of  the  E.  Phillips  Oppenheim  story,  "  The 
Long  Arm  of  Mannister." 

This  story  by  the  famous  author  first  appeared  in  the  Saturday  Evening 
Post  and  has  since  had  several  editions  in  book  form. 

The  star  role,  as  interpreted  bv  Mr.  Walthall,  is  declared  to  be  very 
forceful  and  he  is  supported  by  a  notable  cast  of  players.  Bertram  Bracken 
directed  this  production  for  the  National  Film  Corporation  and  the  Pioneer 
Film  Corporation  reports  that  the  picture  is  registering  heavily  throughout 
the  world. 

A  group  of  men  in  trving  to  secure  control  of  a  man's  fortune  manage 
to  stage  a  very  compromising  situation  for  their  victim's  wife.  This  is 
worked  both  ways  as  his  wife  is  later  permitted  to  see  her  husband  in  what 
looks  like  a  similar  compromising  situation  in  the  company  of  an  unscrupulous 
woman. 

The  wife  elopes  with  a  renegade  and  the  avenging  husband  follows  the 
couple  almost  around  the  world,  coming  up  to  them  in  the  desert. 

in  the  meantime  his  fortune  is  at  the  mercy  of  the  group  of  plotters  who 
make  ducks  and  drakes  of  it.  It  is  then  that  the  film  lives  up  to  its  title  and 
"  The  Long  Arm  of  Mannister  "  reaches  back  and  one  by  one  each  member 
of  the  group  is  made  to  feel  the  weight  of  it. 

And  toward  the  last  the  avenger  finally  determines  that  it  shall  not  be  an 
eye  for  eye  and  a  tooth  for  a  tooth  an  along  for  he  finds  that  he  can  forgive 
some. 

This  is  declared  to  be  an  intensely  gripping  tale  and  is  heralded  as  one  of 
the  best  screen  dramas  of  the  present  season. 

PROGRAM  READER 

He  was  permitted  to  see  his  wife  in  another  man's  arms. 

But  it  was  a  frameup  against  him  by  enemies  trying  to  ruin  him  and  his 
wife  was  their  innocent  aid  in  the  plot. 

In  order  to  estrange  the  couple  the  plotters  secured  an  unscrupulous  woman 
to  place  the  husband  in  the  same  situation  as  he  had  found  his  wife. 

And  then  they  brought  the  wife  over  so  that  she  could  witness  the  predica- 
ment of  her  husband. 

So  she  believed  the  apparent  evidence  of  her  own  eyes  and  eloped  in  a  fit 
of  pique  with  a  renegade. 

The  husband  chased  the  couple  around  the  world.  And  then  the  long  arm 
of  Mannister  reached  back  and  administered  justice  to  all  those  in  the  plot 
that  destroyed  his  home  and  ruined  him  financially. 

There  is  a  tremendous  denoument  in  this  great  dramatic  production  which 
stars  Henry  B.  Walthall. 

■■  The  Long  Arm  of  Mannister  "  is  the  title,  and  it  comes  to  this  theatre 
next  week.    E.  Phillips  Oppenheim  is  the  author  of  the  story. 

SUGGESTIONS 

After  you  have  booked  this  picture  you  certainly  have  several  strong  ave- 
nues of  exploitation  open  that  will  immediately  occur  to  you.  To  emphasize 
the  name  of  the  star  will  be  the  first  thing  to  bear  in  mind.  Henry  B. 
Walthall  undoubtedly  has  a  big  following  from  the  time  he  appeared  in  "  The 
Birth  of  a  Nation  "  down  through  his  other  big  screen  offerings. 

And  E.  Phillips  Oppenheim  is  known  the  country  over  as  a  novelist  and 
the  author  of  many  popular  successes.  "  The  Long  Arm  of  Mannister  "  has 
had  wide  vogue  as  a  story  and  when  you  have  a  big  star,  a  great  author 
and  a  popular  story  you  should  concentrate  on  those  three  elements  for 
pulling  power  at  the  box  ofhce. 


"BONNIE,  BONNIE  LASSIE" 

 (UNIVERSAL;  

Wholesome  Comedy  Drama  Is  Entertaining 

THIS  can  safely  be  branded  a  good  wholesame  comedy  drama. 
Although  the  plot  is  not  new  by  any  means,  it  is  presented 
atjtractively  and  will  no  doubi  prove  very  entertaining  to 
the  big  majority. 

The  cast  is  capable  and  well  balanced.  Mary  MacLaren  has 
David  Butler  as  her  leading  man  and  they  both  register  neatly. 
Spottiswood  Aitken  does  a  very  likable  characterization.  The 
direction,  mounting,  continuity  and  photography  are  up  to  par 
;.nd  although  this  cannot  be  called  a  real  big  production  it  pos- 
sesses simple  charm  that  will  please. 

A  Scotch  lassie  visits  an  old  wealthy  friend  of  her  grand- 
father in  America  and  the  old  man  tries  to  marry  her  to  his 
favorite  nephew,  an  artist.  The  nephew  runs  away  and  the  other 
nephew  does  not  suit  the  girl,  so  she  also  runs  away.  The 
romance  develops  when  she  becomes  the  working  partner  of  a 
roving  sign  painter,  who  afterward  proves  to  be  the  xunaway 
nephew. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are :  Metropolitan,  average  puller  and  very  pleasing ; 
Elite,  average  puller  and  qu'te  pleasing;  Family,  big  puller  and 
very  pleasing;  I.abor,  good  puller  and  generally  pleasing.  Length, 
6  reels ;  released,  October  5.—  TOM  HAMLIN. 

THE  CAST 

Alisa  Graeme  Mary  MacLaren 

Jeremiah   Wishart  Spottiswoode  Aitken 

David   David  Butler 

Archibald  Loveday  Arthur  Carewe 

Story  by  Henry  C.  Rowland. 
Scenario  by  Violet  Clark 

Directed  by  Tod  Browning. 

PRESS  NOTICE-STORY 

Mary  MacLaren  comes  to  the    theatre  for    days  beginning 

—   in  her  latest  Universal  picture,  ^'  Bonnie,  Bonnie  Lassie." 

Henry  C.  Rowland  wrote  the  story  which  was  run  in  Ainslee's  Magazine. 
David  Butler  is  Miss  MacLaren's  leading  man  and  Spottiswoode  Aitken 
enacts  one  of  the  principal  roles. 

The  girl  comes  from  Scotland  to  America  to  visit  an  old  wealthy  friend 
of  her  grandfather.  The  old  man  conceives  the  idea  of  having  her  marry 
his  favorite  nephew.  But  the  young  fellow  runs  away  without  seeing  the 
girl.  The  old  man  is  furious  but  finally  determines  that  the  girl  shall  wed 
another  of  his  nephews.  But  this  one  did  not  suit  the  girl  so  she  also  runs 
away. 

In  her  flight  she  runs  across  a  young  fellow  painting  a  billboard  in  the 
country  and  he  shares  his  lunch  with  her  while  she  in  turn  helps  him  correct 
some  of  his  work.  They  form  a  working  partnership  and  rove  around  the 
country  painting  signs  until  they  eventually  fall  in  love. 

When  they  parted  in  anger  it  was  because  he  told  her  he  could  not  marry 
her  because  at  this  particular  time  he  was  not  fixed  well  enough  financially. 

One  day  he  is  assigned  to  paint  a  sign  right  across  from  his  uncle's  home 
And  the  uncle  recognizes  him  from  his  wheel  chair.  A  girl  passed  and  also 
recognized  the  artist  and  heljjed  him  again  with  his  work.  The  uncle  almost 
threw  a  fit  when  he  saw  that  the  girl  was  acquainted  with  his  runaway 
nephew  and  in  the  humorous  scene  that  followed  the  young  couple  found 
happiness. 

PROGRAM  READER 

She  liked  him  so  she  asked  him  to  marry  her. 
And  he  refused. 

Of  course  this  made  the  girl  quite  angry.  She  was  a  pretty  girl  and  a 
good  girl. 

So  she  left  the  town  that  claimed  him  and  went  to  the  city. 

He  was  an  artist  and  had  refused  to  marry  her  at  that  particular  time 
because  he  did  not  have  what  he  considered  a  sufficient  amount  of  money. 

When  she  saw  a  sign  painter  many  weeks  afterwards  in  the  big  city  she 
recognized  her  artist.    .And  she  was  delighted. 

But  she  was  not  the  only  one  that  recognized  him.  He  was  painting  the 
billboard  right  across  the  street  from  the  residence  of  a  very  wealthy  man. 

And  the  wealthy  man  saw  that  his  artistic  nephew  was  now  doing  some  real 
good  work  for  society. 

W  ith  both  money  and  abiding  love,  what  more  could  any  young  coupla 
want  ? 

'■  Bonnie,  Bonnie  Lassie  "  is  the  Universal  film  coming  to  this  theatre  next 
week. 

Our  Mary  MacLaren  is  the  star. 

SUGGESTIONS- 

When  you  book  this  picture  tell  them  that  it  is  from  the  popular  magazine 
story  by  Henry  C.  Rowland  which  appeared  in  Ainslee's  Magazine.  And 
mention  Mary  MacLaren's  other  screen  offerings  such  as  "  Shoes."  "  Bread," 
"  The  Unpainted  \\'oman,"  etc.  If  you  have  any  Scottish  societies  in  your 
city  use  their  mailing  list  for  announcement  cards.  Mention  that  David 
Butler  and  Spottiswoode  .\itken  are  in  the  cast  of  this  Universal  Special 
Attraction. 

CATCH  LINES 

When  the  girl  innocently  proposed  to  him  the  man  refused. 

The  boy  ran  away  and  the  girl  ran  away  rather  than  wed  a  stranger.  And 
then  these  two  strangers  met  over  the  hills  so  far  away. 

He  was  an  artist  but  his  wealthy  uncle  did  not  care  for  art  until  his 
nephew  started  to  paint  a  billboard  just  outside  the  old  man's  residence. 

Two  persons,  a  boy  and  a  girl,  were  partners  in  business.  They  were 
roving  sign  painters  and  got  along  fine  until  they  fell  in  love  with  each 
other.   

Romance  mixes  in  paint  pots  and  brushes  and  out  of  this  mixture  grew  a 
great  love  until  finally  a  happy  couple  emerged. 


November  6' ,  1919 


yM7 


Advance  Information  on  All   Film  Releases 


CHRISTIE  FILM  COMEDIES 

{At  State  Right  Exchanges) 

CHRISTIE  TWO  REELERS 

Nov.   .. — A  Roman  Scandal  (Colleen  Moore)  2 

Oct.     .. — Wild  and  Western  (Fay  Tincher)  2 

SINGLE  REEL  COMEDIES 

Her   Bear   Escape  i 

Home    lircw  1 

His  Master's  Voice  i 


EDUCATIONAL  FILM  CORP. 

(Through  State  Right  and  Educational  Exch.) 

RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  i 

Constantinople,  tlie  (.lateway  of  the  Orient  i 

BLACK  AND  WHITE  COMEDIES 

Oct.     13 — ISusiness    is    liusincss  i 

Oct.      6 — A    I'rince   There    Was  1 


ROBERTSON-COLE  PRODUCTIONS 

Nov.    .. — The    Illustrious    Prince    (Scssue    Ilayakawa)  ? 

Oct.    ..—The  Gray  Wolfs  Ghost  (Warner)  5 

Oct.     .. — Poor  Relations   (Hrentwood)  5 

Oct.    ..  —  Kitty  Kelly,  M.   D.  (Bessie  Bariscale)  5 

Oct.    .. — The  Prince  and  Betty  (Wm.  Desmond)  5 

STRAND  COMEDIES 


Nov. 
Nov. 
Oct. 
Oct. 
Oct. 


—  Is  Your  Sweetheart  False  i 

— Too  Many  Bills  i 

— Careful  Kate   i 

— Her  Winning  Way  i 

— Speed   I 


FAMOUS  PLAYERS-LASKY  EXCHANGE 

PARAMOUNT- ARTCRAFT 

Nov.  30 — Scarlet   Days   (Griffith    Prod.)  5 

Nov.  30 — Counterfeit    (Elsie    Ferguson)  5 

Nov.  23 — The  Miracle  of  Love  (Cosmo    Production)  5 

Nov.    23 — It  Pays  to  .Advertise  (Bryant  Washburn)  5 

Nov.   23 — The   Invisible   Bond   (Irene  Castle)  5 

Nov.    16 — 2^V.,    Hours   Leave   CMcLean-Mav)   1; 

Nov.  16 — .Male  and  Female  (Cecil  B.  DeMille)  5 

Nov.     9. — What  Every  Woman  Learns  (Enid  Bennett)  5 

Nov.     9. — Crooked  Straight  (Charles  Ray)  5 

Nov.     9. — Luck  in  Pawn  (Marguerite  Clark)  ; 

Nov.     2. — L'Apache    (Dorothy    Dalton)  5 

Nov.     2. — Turning  the  Tables  (Dorothy  Gish)  5 

SHORT  SUBJECTS 

Nov.   30 — Oh    Man!    (Briggs)  1 

Nov.  30 — In  the  Basque  Country  (Holmes)  '.  1 

Nov.  30 — The  .Ascent  of  the  Matterhorn   (Burlingame)  i 

Nov.  30 — Camera  and  Surf  Studies   (Paramount  Magazine)  1 

Nov.    23— Wonder  What  the  Baby  Thinks  (Briggs)  i 


FOX  FILM  PRODUCTIONS 

BIG  PRODUCTIONS 

.Nov.    .. — Should  a   Husband   Forgive  5 

Oct.    .. — Kathleen    Mavourneen  i; 

Sept.  .. — Evangeline   6 

WILLIAM  FARNUM  SERIES 


Nov. 
Oct. 


-Wings  of  the   Morning  5 

-The    Last  of  the   Duanes  : 


TOM  MIX  SERIES 

Oct.    .. — The   Speed   ^^aniac  5 

VICTORY  PICTURES 

^'ov.   ..—Eastward  Ho!   (William  Russell)   5 

N'ov.    ..—The  Winning  Stroke   (Georee  Walsh)  5 

Oct.    .. — Chasing  Rainbows  (Gladys  Brockwcll)  5 

f^ct.    .. — Sacred  Silence  (William  Russell)  5 

,  EXCEL  PICTURES 

l^'ov.    .. — l  ost  Money   (Madlaine  Traverse)   .  5 

|Vov.    ..— \'agabond  Luck   (Ray-Fair)  5 


GARSON-NEILAN  PRODUCTIONS 


The  Unpardonable  Sin. 
The  Hushed  Hour  


30LDWYN  EXCHANGES 

>TAR  SERIES 

\ug.  17— Heartsease    (Tom    Moore)  ^ 

Vug.     3 — Upstairs  and  Down  (Mabel  Norman)  5 


BENNISON  SERIES 

Oct.      I — A   Misfit   Earl   (Bennison)  $ 

Aug.     5 — High    Pickets    (Bennison)  5 

SPECIALS 

Lord  and  Lady  Algy  (Tom  Moore)  5 

Almost  a   Husband   (Will    Rogers)  5 

Strictly   Confidential    (Madge   Kennedy)  5 

Jin.\    (Mabel    Normand)  5 

W.  W.  HODKINSON  CORR 

Mary    Minds   Her    Business    (Billie    Rhodes)  6 

Hearts    and    Masks    (Billie    Rhodes)  6 

The   Joyous    Liar    (T.    Vvarren    Kerrigan)  s 

The  Bandbox  (Doris  Kenyon)  6 

METRO  EXCHANGES 

Aug.   18 — The  Four  Flusher  (Hale  Hamilton)  :  5; 

.'\ug.    II — A  Favor  to  a  Friend  (Emmy  Wehlcn)  5 

NAZIMOVA  PRODUCTIONS 

The  Brat    (Nazimova)  s 

The  Red    Lantern    (Nazimova)  > 

SCREEN  CLASSICS,  INC.,  SPECIALS 

I'air  and  Warmer  (May  Allison)  (■ 

Please  Get  Married  (X'iola  Dana)  <• 

Lonibardi,  Ltd.   (Bert  Lytell)  <• 

PATHE  EXCHANGES 

Nov.    16. — The  Right  to  Lie  (Dolores  Cassinelle)  7 

Nov.     9. — .\  Woman  of  Pleasure  (Blanche  Sweet)  7 

Nov.    2— The  Gay  Old  Dog  (John  Cumberland)  6 

BOUXD  AND  GAGGED  (Serial) 

{George  B.  Seilz  and  Marguerite  Courtol) 

.\'ov.    16. —  Fourth,  An  Unwilling  Princess  2 

Nov.     9. — Third,  Snared   2 

Nov.      2 — Second,    Overboard  2' 

THE  GREAT  GAMBLE  (Serial) 

Nov.     9. — Fifteenth,  Out  of  the  .Shadows  2 

Nov.    2 — Fourteenth,  Under  Arrest  2 

Oct.    26 — Thirteenth,   Barriers  of  F'lame  2 

THE  BLACK  SECRET 

(Pearl  While  and  Walter  McGrail) 

Nov.    16. — Second,  Marked  for  Death  2 

Nov.     9. — First,  The  Cireat  Secret  2 

FLYING  A"  SPECIALS  (Amarican) 

Sept.    7 — Six  Feet  Four-  (William  Russell)  6 

AMERICAN  FILM  COMPANY,  INC. 

.*\ug.    19 — This  Hero  Stuff  (William  Russell)  6 

ROLIN  COMEDIES 

Nov.     9. — Call  for  Mr.  Cave  Man  (Pollard-Davis)  i 

Nov.    2 — AW  at  Sea  (Harry  Pollard  and  Ruth  Davis)  i 

TWO  REEL  SPECIALS 

Oct.    12 — Daddy  Number  Two  (Baby  Marie  Osborne)  z 

BLACKTON  PRODUCTIONS 

Oct.    19 — The  Moonshine  Trail   (Breamer-Gordon)  6 

TRIANGLE  EXCHANGES 

Sept.     7— Let  Katie  Do  It  (D.  W.  Griffith)  5 

Aug.   31 — Three   Black  Eyes   (Taylor  Holmes)  5 

Aug.   24 — Her  Greatest  Performance   (Ellen  Terry)  5 

UNITED  ARTISTS  CORPORATION 

Oct.    20 — Broken    Blossoms    (D.    W.    Griffith)  6 

Sept.    I — His  Majesty  the  American   (Douglas  Fairbanks)  8 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

His  Divorced  Wife  (Monroe  Salisbury)  5 

The  Trembling  Hour  (Helen  Eddy-Kenneth  Harlan) 6 

The  Rider  of  the  Law  (Harry  Carey)  f, 

Bonnie,    Bonnie   Lassie   (Mary  MacLaren)  ^ 

JEWEL  PRODUCTIONS.  INC. 

The  Right  to  Happiness  (Dorothy  Phillips)  8 

Blind  Husbands  (Eric  Von  Stroheim)   6 

An  Honorable  Cad  (Shelly  Hull-Julia  Dean)  S.  W.  2 

L-KO  COMEDIES 

Nov.   10. — The  Eternal  Triamjle  (Featuring  dogs)  z 

Nov.   12. — Barnyard  Romance  (Charlie  of  the  Orient)   ..  ^ 

Oct.     27 — A  Popular  Villain   (Charley  of  the  Orient)   2 


Non  Poisonous  Chemically  Pi 

A  Definite  Chemical 
Not  a  Composition 

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CHICAGO,  ILL. 


Entertainment  —  In  Good  Taste 

A  Single-Reel  That  Adds  to  Any  Program 

PH0T0PLAYMA6A2INE- 
SCREEN  SUPPLEMENT 

"THE  STARS  AS  THEY  ARE"— IN  THE  NEW  OCTOBER  ISSUE 


Picnic  at  the  Ince  Studio  with 

Thomas  H.  Ince,  Charles  Ray 
Enid  Bennett,  Douglas  Mac  Lean 
Hobart  Bosworth  and  Louise  Glaum 

Priscilla  Dean  picks  a  lemon 

Florence  and  King  Vidor 
Ann  Little  and  George  Melford  on  location 


ONJAL  FI1.MS  GPRPORAnOJ 


NOVEMBER  15,  1919 


Rtg.  U.  S.  Paltnl  Ofict 


Dominates 
the  Field 


OL.  XX  No.  21. 


Plain  As  Daylight !~ 

Lots  of  folk  are  not  convinced  until  they 
see  it  "plain  as  daylight." 

A  glance  through  the  files  of  the  motion 
picture  trade  press  would  prove  to  the 
most  ardent  "show  me"  skeptic  that 
Motion  Picture  News  has  won  out  by 
several  lengths  over  the  field  in  the 
Printing  Handicap. 

It  has  maintained  its  high  quality  and 
abundant  quantity  of  service,  with  an 
average  of  130  pages  to  the  issue. 

And  Motion  Picture  News  has  been  pub- 
lished each  and  every  week. 


Chicago 


Entered  as  Second  Cut,  .i.\j;.vr.  October  13,  1913.  at  the  I'ost  i 
undfr  the  Act  of  March  3,  1879 

Subscription  rale,  $2.00  per  year 

—       729  Seventh  Avenue,  New  York 


PRICE  15  CENTS 


—         LoM  Aniales 


THAT  VILL  BILL  LlklC  A  CIDCU5"-AND 
PACId  yOUD  TMEATCE  TO  THE  DOOr 


tErouOhtho  . 

]5oorQV0lt®untry' , 
toithpcorovoltJ'  iJiQndr 

^WoMDININC  TUE  INTENrO-Y  INTEDE^"TINC  TTOey  OP 
TUEODODE  COOTEVELU  DANCW  LIPC  IN  NODTH  DAkDTA 
VITP  AVONDtDtULViriT  TO  U\C  PAVODITDMUNTINGCeoUNDr^ 

IN  MONTANA  AND  VyOMING  - 


nioTB  -  A  naTion-iuidQ  publiCiT/  campaiOn  by  the 

[  of  tJlQ  Poor EVELT  MEMORIAL  AfXOCIATION  LUi 

I  thir  l-oaturo  and  all  Gxnibitor/  uiill  yqcqng  thoir  valuablo 
i  co-opGration 


ocal 

b9  Oivon 


Ij^  U  ALLMAP^  DICTUDt9  ISI 

Igf  CODPOPATION  ^Ssf 


DlJTOlBUTgD  THROUGH 

HALLMAPk'  CXCWANGCr 

FOBMERLV  FILM  CLEARING  MOU^-E 

and 

ENTERPRKC  DI5T01BUT1N6  CORP. 

SUCC£SSOf>^  TO 

90UTHCPN  TRIANGLE  PICTURES  CO. 


What's  in  a  Name? 


An  age-old  familiar  question. 
Sometimes  there's  a  great  deal  in  a  name. 

What  would  you  give  to  own  a  substantial  interest  in  any  of  these 
names  ? 

Uneeda  Biscuit!  Royal  Baking  Powder!  Gold  Medal  Flour!  Vic- 
trola!  Ivory  Soap! 

The  power  of  these  names,  their  immense  commercial  value,  was  the 

result  of  just  two  things : 

Extensive,  discriminating  advertising! 

Backed  by  a  product  of  recognized  excellence ! 

And  that  accurately  describes  Paramount- Artcraft  Pictures: 

A  product  of  recogni2;ed  excellence! 

Extensively  and  discriminatingly  advertised. 

Every  ezdiibitor  is  being  offered  the  opportunity  to  acquire  a  sub' 

stantial  interest  in  the  names  Paramount'Artcraft. 

Names  which  represent  as  much  in  the  realm  of  motion  pictures  as 

do  those  mentioned  above  in  their  individual  fields. 

AND  REMEMBER: 

A  repute  tion  which  associates  any  name  in  the  mind  of  the  public  with  quality 
in  product  requires  years  in  the  making,  years  of  consistent  performance. 
The  reputation  for  quality  which  is  ineradicably  associated  with  the  names 
ParamountArtcraft  is  already  established. 

Exhibitors  can  achieve  their  share  of  the  prosperity  which  attaches  to  these 
nationally  advertised  and  established  names  by  simply 

Making  their  Theatres  "The  Place  that  Shows  ParamountArtcraft 

PiCTURLS." 

Does  any  one  dispute  the  statement  that  ParamountArtcraft  Pictures  lead 
the  fielu  in  consistent  quality  production  and  extensive  advertising? 
The  history  of  the  forward  progress  of  the  Famous  Players-Lasky  Corporation 
is  the  best  answer  to  this  question. 

It  is  a  record  of  brilliant  success,  a  success  which  could  only  be  attained  by 

advertising  and  "delivering  the  goods." 

What's  in  the  Names — ParamountArtcraft  ? 

Exhibitor  Success, 


fidureS' 


FAMOUS  PLAYERS -lASKY  CORPORATION 


AOOLPM  ZUKOR  Pai. 


CECIL  B  DE  MILLE  D.^elorC.r, 


|[»w»t»»iiiimiiiiimi 

^  Comas  H.1 

\resenis 


"This  New  Bill, 
We  Love" 

Co  says  the  New  York  Tribune. 
^  "  Better  than  anything  we 
have  seen  him  do  in  a  long  time. 
He  plays  the  part  delightfully  and 
if  he  loses  any  worshippers  by  this 
new  move,  they're  not  worth  hav- 
ing." 

He  won't!  They'll  flock  to  see 
him  in  his  first  picture  in  fourteen 
weeks,  and  they'll  tell  their  friends 
not  to  miss  it ! 


S;  FAMOUS  FLAYERS-IASKY  CORPORATION 


i 


THOMAS  H .  IRCE 
PRODLLC  TIOM 


Ukor  presents 

Yf  CLARK 

'i     'LUCK  IN  PAWN 


BY  MARVIN  TAYLOR 


SAY  UNCLE 


"IIT'ITH  everything  pawned  but  her  nerve  she  romance.    New  scenes,  new  faces,  new  charm, 

~"      went  a-sleuthing  among  the  elite,  foiled  new  plot.    Built  for  all  Marguerite  Clark  lovers 

some  thieves,  captured  a  lover,  and  found  a  — that  means  big  crowds  —  and  all  good  story 

mine  of  pure  gold  in  a  pawnbroker  with  a  soul.  lovers    besides —  that   means   S.  R.  O.   if  you 

MARGUERITE    CLARK    in  a  new    sort  of  bill  it  big! 


Scenario  by 
ALICE  EYTON 


FAMOUS  PLAYERS -LASKY  CORPORATION 

^"^^^^^A  ADOLPH  iUKOR  /Vi.j  JFSSt  LLASKY  i  W  /'/.  ^  v:KCIL  B  Dt  MllUEi)/mn)r^.:^ 


Directed  by 
WALTER 
EDWARDS 


V 


jz/  Q>aramount:0rtcraft  Q>icture 


jd  Cj>aramount:^rtcraft 

Q>icture 


TURNING 

THE  « 

TABLES 

DIRECTED  hy  ELMER.CLIFTOR 

Scenario  6y  LOIS  ZELLNEFO 
PJioiogjrapked  by  GEOI^GE  HTfJ. 

A  TABLE  TIPPER! 

She  was  the  spirit  who  turned 
the  table  for  a  medium. 
And  when  it  came  to  turning 
the  tables  on  her  captors,  she 
was  as  good  as  a  whole  army 
of  spirits. 

Dorothy  Gish  in  her  first 
new  picture  of  the  new  season, 
a  lightsome,  rollicking  farce 
of  roaring  complications,  with 
George  Fawcett  as  the  medium. 

The  screen's  '  most  original 
comedienne  is  at  her  best  in 
"Turning  the  Tables". 


November   i  j ,  1919 


3517 


Theodore  C.  Deitrich 
G-  Arthur  F.  Beck 

Vj  1  present 

DORIS 
KENYON 

BANDBOX 

Pictijri2ed  From  the  famous  novel  by 

Louis  JosepK 
Vance 


Proof  of  the  power  of  "The 
Bandbox"  is  found  in  the 
willingness  of  exhibitors  w  Jio 
have  booked  it  to  use  quarter 
and  half  pages  in  their  local 
dailies  to  let  the  entire  pulj- 
lic  of  their  cities  know  that — • 

Here  is  a  great  nielodrainu 
of  action  and  suspense,  filled 
with  romance,  an  interest^ 
compelling  love  story  and  a 
beautiful  star  who  herself 
will  be  loved  by  everyone  in 
every  audience. 


HODKINSON  CORPORATION 

527  Fifth  Avenue ,  New  York  City 
Distributing  through  PATHf  txchange.Incorpcrattd 


litecJ  Artigfe  Corporaf 


MARY  PICKfODD  •  CUARLIE  CI4APLIN 
DOUGLAS  FAIPBANKS  D-WGRirFITM 


^JKq,  enfire  countrg  is  today 
under  the  9pell  cf  that  exquisite 
creaf ion,  David  Vark  Griffith's 

The  theatres  that  have  had  the 
oppoitunify  of  presenting  it  to  their 
patron?  have  leaped  to  nev  heights 
of  popular  esteem.  Theg  have 
established  themselves  as  the  centers 
of  dramatic  ait  in  their  communities. 
\our  theatre,toQ  can  build  a  nev 
and  enormous  following  with  this 
greatest  work  of  the  sci^ens  master 
aitist 


UNITED 

JkPTISTS 

CORf^ORATION 

MARY  PICKFORD 
CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS 
l.V.  GDIFFITH 


IS  coming  wifh  his  second  release 

WHEN  THE  CLOUDS 


ROLL  BY 


n 


teleased  Deceiiibei  29 


parkling  fun  and  plenty  of  it. 
These  comedies  are  alive  witK  laugkter 
and  action.  TKe>)  meet  tke  demand 
of  tke  public  for  clean  kumor  tkat 
is  not  stilted.  And  tkeir  great  value 
lies  in  tke  fact  tkat  your  audience 
•will  y^}ant  more  and  more  of  tkem. 
Tkey  are  patronage  building. 

TERRITORIAL  SALES  CORPORATION 

1600  BROADWAY,  NEW  YORK  CITY 


Dil^reni ^om  Any  PjciureX)u  £verSaw- 

ciiobarl  Henle/s 

Perfect  Production 


witfijohn  Cumberland  c> 


A  gem  of  a  story  adapted  by  a  wiz- 
aird  in  dramatic  veJues;  directed  by 
a  mem  who  is  a  wonder  in  bring- 
ing out  the  human  interest,  Hobart 
Henley;  the  lead  a  man  who  plays 
the  peurt  to  the  life;  the  chauracters 
fascinatingly  true;  full  of  thrills 
and  pathos, — a  real  achievement. 

^Pathe'(f 

Vi!x  Distributors  V-jL^ 


Adapted  From  ROBERT  W. CHAMBERS' 
Famous  novel  IN  SECRET" 


*'The  Perils  of  Pauline,"  the  "Elaine"  serials,  "The 
Iron  Claw,"  "Pearl  of  the  Army,"  "The  Fatal 
Ring,"  "The  House  of  Hate"  and  "The  Lightning 
Raider"  made  photoplay  serial  history.  In  them 
Miss  White  proved  her  right  to  the  title  of  "the 
world's  greatest  serial  star."  They  made  tremen- 
dous sums  for  exhibitors.  They  materially  aided  in 
establishing  Pathe's  supremacy  in  the  serial  field. 


Direckd  and  produced  by  GEORGE  BRACKETT  SEIT2 

Scenario  by  BERTRAM  lilLLHAUSER 


PaHic  knows  Serials 
Pai'he  fcnows  ^haf 
The  Black  Sccrcf 
isaGi'cat  Sci*i'al! 


mOVEMBER  O 


3 


"4f 


i 


i  I 


TT^  hai  wiih  ike  si  ai;  and 

and  ihe  production  a  fGdiiu*o 
of  vasi  box-ofFice  possibiliiies. 


JesseD.Hampfon 

presents 

BLANCHE 
SWEET 

in  James  WiUai'ds  celebraied 

A  WOMAN  OF 
PLEASURE 

Divecied  bij  Wallace Worsleij 


II 


A  7  Par^- 
SPECIAl^ 


1 


Albert  Capcllani  Prc^ductions  inc 
Presents 

DOLORES 

CASSINELLI 

iiv 

THE  RIGHT 
TO  LIE 

Dir(?ctcd  by  EDWIN  C  A  R  E  W  E  » from  JANE  MURFINS  stoiy 

Imagine  circumstances  so  extraordinary 
that  a  good  woman  swears  herself  to  be 
bad,  and  furthermore  in  the  presence  of 
the  hvisband  whom  she  ador<2S 

It  is  one  of  the  tremendous  moments 
in  this  decidedly  extraordinary  photoplay. 


BLACKT0^1 

PRODUCTION 


with  Sylvia  Breamer  and  Robert  Gordon.Directed  by  J.Stuart  Blackton. 
From  tKc  successful  novel  by  Eleanor  H.Porter. 


c 


1 


1 


One  of  the  most 
thrilling  sensations 
of  the  screen,  con- 
tainin^every  element 
of  human  nature. 

daiing,brcath-taking 
situations  will  hold 
audience^f  spellbound 
a<Jhast! 

^  Ike 

absorbing  interesft  of 
the  pHtne  love  story 
thwughoutthebreath- 
les^  adventure  and 

the  broad  humor  will 
attract  new  and  old 
patrons  to  the  box-office. 


STATE  RIGHTS  NOW  SELLING 

Tower  Film  Corporation 

71  West  23rd.  St.NewYork 


l///n(6. 


a' 


A  PHOTOPLAY 


and 

HAIRBREA1H 
ADVENTURE 


4- 


STATE  RIGHTS  NOW  SEIXING 

Tower  Pilm  Coiporation 

71  West  23rd.St.NewYork 


November  75,   J  9  i  9 


— winsome  star  of  the  stage  has  never  appeared  to 
better   advantage    than   in    her  new  screen  drama — 

"Who's  your  SrotherT 

One  of  the  Sweetest  Love  Stories  Ever  Screened 

"Who's  Your  Brother  ?"  is  clean,  sweet,  whole- 
some, a  real  love  story  and  withal,  a  tense, 
interest-holding  drama  from  beginning  to  end. 
Miss  Taliaferro  is  supported  by  a  splendid  cast 
including  Frank  Burbeck,  E.  Goit  Albertson, 
Gladden  James,  Paul  Panzer,  Herbert  Fortier, 
Elizabeth  Garrison,  Edith  Stockton,  Elizabeth 
Kennedy,  Martin  Faust  and  others. 

Produced  by 

The  Curtiss  Pictures  Corporation 

Aeolian  Hall  New  York 

Story  by  .  Directed  by 

Robert  Bronson  Stockbridge  John  G.  Adolfi 


"Smashing  Barriers"  is  William  Duncan's  current  Vitagraph  production.  It  was  written  by  Albert  E.  Smith  and 
Cyrus  Townsend  Brady,  and  directed  by  Duncan  himself.  The  record  number  of  bookings,  the  opinion  of  exhibitors 
and  the  box-office  receipts  that  have  followed  in  the  wake  of  "Smashing  Barriers"  all  prove  Vitagraph's  claim  that 
"Smashing  Barriers"  is  the  best  Duncan  production  to  date. 


'  r 


ANTONIO 


MORENO  m^nrniiiLi: 


VITAGRAPH 


,:}|i|ttlt''''i 


11 1» 


"The  Invisible  Hand,"  soon  to  be  released  by  Vitagraph  with  Antonio  Moreno  as  the  star,  holds  many  suprise 
thrills.  The  authors,  Albert  E.  Smith  and  Cyrus  Townsend  Brady,  have  created  a  role  for  Moreno  which  fits  him  perfectly. 
He  appears  as  an  ultra-fashionable  detective,  trailing  the  chiefs  of  a  Crime  Trust,  and  eventually  bringing  them 
to  justice. 


Motion    Picture  News 


QUICK  ACTION 

I  am  offering  for  sale  3  of  the  greatest  plays  ever  submitted  to  Picture 
Producers,  namely: 

lOTHING  BUT  THE  TRUTH" 
'THE  VERY  IDEA" 
IDTHING  BUT  LIES" 

Price  $40,000  each  —  No  agents  need  apply. 

All  three  are  big  stage  successes.  Since  I  must  make  a  quick  turnover 
of  these  rights,  I  cannot  entertain  offers  from  agents. 


Address 

J.  Davis  Pendleton 

Punch  and  Judy  Theatre  New  York  City 


lire 


NECESSARY ! 

''Nothing  But  the  Truth"  is  the  first  one. 

William  Collier  starred  in  it  over  a  year  in  New  York,  at  the  Longacre  Theatre, 
under  the  management  of  Anderson  &  Frazer. 

The  play  was  equally  successful  in  Chicago,  Philadelphia,  Washington  and  other 

big  American  cities. 

Then  it  went  to  London,  playing  more  than  a  year  there. 

James  Montgomery,  author  of  "Ready  Money"  and  other  dramatic  hits,  made  the  play 
from  a  novel  by  Frederick  Isham.  The  publishers,  Bobbs  Merrill,  put  out  twelve  editions 
of  this  book. 

Since  then  "Nothing  But  the  Truth"  has  been  translated  into  every  language — including 
the  Scandinavian— and  acted  in  every  country  in  the  world,  except  South  America. 

These[  facts  show  that  the  play  is  a  proven  success  and  that  the  buyer  will  have  the 
advantage  of  tremendous  previous  advertising. 

''The  Very  Idea"  is  the  second  one. 

Written  by  William  LeBaron,  the  cleverest  satirical  playwright  in  this  country. 
It  ran  for  a  long  season  at  the  Astor  theatre,  under  the  management  of  G.  M.  Anderson. 

"Nothing  But  Lies"  is  the  third. 

William  Collier  made  as  big  a  hit  in  this  as  in  "Nothing  But  the  Truth." 
Aaron  Hoffman  wrote  it. 

Its  run  in  New  York,  under  the  management  of  G.  M.  Anderson  and  Lawrence 
Weber,  was  extended  over  several  months  and  proved  highly  profitable  financially. 

These  are  the  three  big  plays  to  which  I  have  the  rights.  I  prefer 
to  sell  them  in  a  block,  but  I  will  receive  bids  separately  if  they  come 
immediately. 

Address 

J.  Davis  Pendleton 

Punch  and  Judy  Theatre  New  York  City 


1 


I  special  fot  'Road  Sliow  Exploitation 

«  Created  under  the  personal  sup^ri^ision 

^  LOUIS  B.  MAYER 

SURPASSINGLY  MACNIFICENTPSOPUCnON 
OF  THE  BELOVED  AMERICAN  STAGE  CLASSIC 
^  BsrCHASr.DAZEY  Directedhy  >1ARSHAIL  NEILAN 

J^ie  real  successor  io  "THE  BIRTH  OF  A,  JsTATIOJ^" 


3540 


Motion    Picture  New 


s 


"Your  attention  is  held  from  the  very  be- 
ginning of  the  first  reel  to  the  last  foot 
of  the  picture"  —  Atlanta  (Georgia) 
Constitution. 

"Masterpiece  of  screen  work" — Columbus 
(Ohio)  State  Journal. 

"Expected  to  prove  the  picture  sensation 
of  the  entire  year" — New  Haven  (Con- 
necticut) Times  Leader. 

"That  'When  Bearcat  Went  Dry'  will 
continue  to  break  records  at  the  Col- 
onial the  rest  of  the  week,  is  a  foregone 
conclusion" — Wheeling  (W.  Virginia) 
Intelligencer. 

"All  the  players  impress  you  as  being  real 
people  instead  of  'mummers' — not  a  bit 
of  over-acting  on  the  part  of  any  of 
them" — Chicago  Tribune. 

"A  big  story  presented  in  a  big  way" — 
Spokesman-Review,  Spokane  (Wash). 


thQ 

J^wspapers 
say-- 


"Entertainment  of  superlative  order" — 
San  Francisco  Call  and  Post. 

"Has  intense  appeal" — San  Francisco  Exr 
aminer. 

"Cast  of  excellent  types" — Rockford  (Ill- 
inois) Republic. 

"Powerful  story^ — thrilling  picture" — Los 
Angeles  Record. 

"Splendid  production" — St.  Louis  Post 
Dispatch. 

"Good  as  its  name.  Exciting,  artistic  and 
dramatic.  All  that  it's  cracked  up  to 
be" — Dallas  (Texas)  Times. 

"The  one  big  outstanding  feature  picture 
of  the  year"— Wheeling  (West  Vir- 
ginia)  News. 

"No  production  has  created  such  comment 
as  this  big  red-blooded  play"— Portland 
Express  and  Advertiser. 


ROBERTSOIfCOLE 

Announces 


Pictures  by 

H.  H.  Brownjell 

AND 

JESSE  G.  SILL 

Notes  \y$ 

JOCK  RANTZ 


t 


lable  at  all  ROBERTSON-COLE  EXCHANGES 


i 


ROBERTSON- COLE  H^.^c^x'yg^ 


\Y/ITHOUT  a  single 
exception  every 
reviewer  wKo  saw  "TKe 
Dragon  Painter"  said  it  vJas 
close  to  perfection  in  artistic 
detail  and  production. 
Some  said  it  was  perfection 
itself.  At  least  one  critic 
said  it  vJas  tKe  best  motion 
picture  play  sKe  Kad  ever 
seen. 

If  you  are  selecting  pictures 
witK  a  \)iew  to  pleasing  a 
discriminating  audience 
and  not  merely  filling  in 
open  dates,  if  you  want  a 
picture  that  will  gx-Oe 
reputation  to  -^ouv  House 
and  dollars  to  your  box 
office,  screen  tkis  one  and 
^ou  will  book  it. 


"^HE  v?ork  of  Sessue  Ha>)akav5a  Kas  carried  Kim  into 
the  popular  fa^or  of  audiences  in  approximately  five 
thousand  theatres  in  the  United  States.  They  have 
clamored  to  see  him  in  something  t]?pifying  the  Oriental 
in  the  Occidental  World.  As  the  Prince  in  this  great 
stor^)  by  E.  Phillips  Oppenheim  he  is  part  of  a  \Oonderful 
production  of  intrigue,  mysterp,  romance  and  dramatic 
tension.  Ha^aka^Oa  is  the  one  man  to  perfectly  fit  this  part 
and  his  characterization  of  it  makes  the  pla^  one  of 
extraordinary  merit  and  of  special  appeal  to  Hayakawa 
followers. 

Again  a  Hayakawa  Masterpiece 


ROBERTSON- COLE  gV.^c^x^.'g.^ 


Produced  by 

HAWORTH 


i 


PICKED  PICTURES 
vs. 

BLIND  BOOKINGS 

A THEATRE  run  by  an  exhibitor  who  care- 
fully selects  his  pictures  is  a  sound  com- 
mercial proposition,  but  a  house  operated  by  a  man 
who  merely  fills  his  open  dates  is  a  gamble.  If  you 
were  offered  the  choice  of  a  gamble  or  a  sure-thing 
at  this  minute  which  would  you  take? 

The  most  discriminating  exhibitors  in  this  country, 
the  leaders  of  theatre  craft,  have  selected  the  pic- 
tures of  Sessue  Hayakawa.  In  more  than  five 
thousand  theatres  his  photoplays  are  an  important 
feature.  There  is  no  good  reason  why  you  should 
gamble  when  the  following  eight  productions  have 
been  proven  sure-thing  Box  Office  winners: 

Temple  of  Dusk 
His  Birthright 
Bonds  of  Honor 
A  Heart  in  Pawn 
The  Courageous  Coward 
His  Debt 
The  Man  Beneath 
The  Gray  Horizon 


A  o  ■:■  c  III  b  c  r   i  j  ,  1919 


3549 


Motion    Picture    Ne  TV  s 

WESTEm  UNION 

telRam 

NEWCOMB  CARLTON.  PRESIDENT  GEORGE  W.  E.  ATKINS,  FIRST  VICE-PRESIDENT 

BROADWAY,  NEW  YORK  CITY 

43    FY    FDS      133      BLUE  RELAY 

CA    WASHINGTON  DC  OCT  30-31  1919 
ARTHUR    S  KANE 

43    739-7TH      AVE      NEW  YORK 

YOUR  OFFICE  HERE  REQUESTS  THAT  I 
FOLLOW  YELLOW  ROOM  WITH  ANNE  GREEN 
GABLES 

BEG  TO  SAY  THAT  COMING  FROM  YOUR 
OFFICE  AFTER  THE  BRILLIANT  CO- 
OPERATION IN  ALL  DIRECTIONS  YOU 
HAVE  GIVEN  THERE  IS  ONLY  ONE 
ANSWER  YES 

AND  WE  WILL  BE  GLAD  TO  STAGE  ANNE 
GREEN  GABLES  FOLLOWING  YELLOW 
ROOM 


N  o  V  c  m  b  e  r   I  5  ,   I  9  I  9  ^'^'^^ 


UNIO 


AM 


)MB  CARLTOISJ,  PRESIDENT  GEORGE  W.  E.  ATKINS,  FIRST  VICE-PRE 

AY,  NEW  YORK  CITY 

YOUR  METHODS  OF  DOING  BUSINESS  ARE 
NOT  ONLY  EQUITABLE  AND  FAIR  BUT  IT 
IS  REALLY  REFRESHING  TO  FIND  A  CON- 
CERN WHO  AFTER  SELLING  AH  ARTICLE 
BACKS  UP  AN  EXHIBITOR  THE  WAY  YOU 
HAVE  EXTENDED  YOURSELF  WITH  ME 
I  AM  BOTH  HIGHLY  SATISFIED  AND 
GRATIFIED  AND  FEEL  CERTAIN  OUR  BUS- 
INESS RELATIONS  WILL  MUTUALLY  BE 
VERY  SATISFACTORY  STOP  SOLDIERS  OF 
FORTUNE  GARDEN  STILL  PACKING  THEM 
IN  STOP  CONSTANCE  BINNEY  MAKING 
THOUSANDS  OTHER  FRIENDS  AT  RIALTO 

TOM  MOORE 


3552 


Motion    Picture  New 


Announcements 


ofbig 

Healart 

acquisitions 
comin 


PICTURES 


REALART  PICTURES  CORPORATION 

t-^rthur  S.Kcine  President 

469  Fifth  Avenue.  New  York  City 


3554 


Motion  Picture  News 


WALTER 
RICHARD 


HALL 


AUTHOR 


OF  THE 


SEASON'S  BIGGEST  SEBIALS 


"THE  FATAL  FORTUNE" 

STARRING 

HELEN  HOLMES 


Charles  Wood  in  The  1  rade  Review  • 

Judging  from  the  first  three  episodes  of 
"The  Fatal  Fortune"  it  reaches  a  pinnacle 
high  as  serials  go.  Having  real  heart  interest, 
thrills,  hair-breath  escapes,  very  clever  situa- 
tions, an  undercurrent  of  comedy  and  with  its 
qualities  of  drama  and  melodramatic  action  it 
should  appeal  to  a  wide  public.  If  not  the 
best  it  is  one  of  the  best  serials  of  late  pro- 
duction. 


Laurence   Reid    in    Motion  Picture 
News: 

The  exhibitor  who  is  looking  for  a  serial 
will  be  displaying  a  good  sense  of  showman- 
^liip  if  he  selects  "The  Fatal  Fortune"  for  the 
picture  is  well  calculated  to  draw  patronage. 
It  is  mostly  melodramatic  in  theme  if  one 
may  judge  from  the  first  three  episodes,  al- 
though here  and  there  the  tension  is  lifted 
to  exploit  heart  interest. 


Margaret  J.  MacDonald  in  Moving 
Picture  World: 

The  new  Helen  Holmes  serial  "  The  Fatal 
Fortune"  promises  to  be  one  of  the  best  on 
the  market.  Three  of  the  fifteen  episodes  re- 
cently exhibited  to  the  press  revealed  a  care- 
fully devised  story  with  plenty  of  melodramatic 
fire  and  action  that  increases  consistently. 
The  story  told  thus  far  is  convincing  and  does 
not  depend  on  the  ready-to-order  thrill  to  carry 
the  interest. 


"THE  JEWELED  HAND" 


STARRING 


ARLINE  PRETTY 

UNIVERSALLY  ACCLAIMED  AS  THE  GREATEST  SERIAL  YET  FILMED 
Occasionally  Drifting  Back  to  My  First  Love  and  Writing  Some  Real  Comedies  for 

WILLIAM  COLLIER. 


ADDRESS,  1203  CANDLER  BUILDING,  N.  Y.  C. 


'PHONE  — BRYANT  8440 


J  ov  emh  e  r  75,   i  9  i  9 


3555 


Qminou  n  com  ont 

TO  THE  STATES  RIGHT  BUYER! 

Exclusive  territories  on  this  feature  are  still  open 
and  the  up-to-the-minute  buyer  will  be  well 
advised  to  handle  this  picture  for  his  territory. 


^MARRIAGE  BLUNDER 


FEATURING 

SIDNEY  MASON     &     VERA  SISSONS 

A  mystery  drama  in  five  parts  that  justifies  our  state- 
ment when  we  say  that  this  picture  is  a  program  fea- 
ture and  yet  something  out  of  the  ordinary. 

An  entirely  agreeable  subject  that  interests  and  appeals, 
arouses  the  human  interest  and  will  send  any  audience 
away  perfectly  satisfied. 

"THE  MARRIAGE  BLUNDER"  is  the  sort  of  picture 
that  can  be  used  anywhere  and  is  a  thoroughly  Amer- 
ican production  produced  by  an  American  CDmpany. 


THE  TRANSATLANTIC  FILM  COMPANY 


OF  AMERICA 
INC. 


Suite  502 
729  Seventh  Avenue 
New  York  City 


LEWIS  ROACH 
President 


Telephones 
Bryant  1574—5 
Bryant  10462 


IT 

NTRIFIES! 


ADDRESS?  ALL  REQUEj^TS  TO  / 

W.  H .  PRODUCTIONS  00. 

71  AA/est  T3«ijStNewTfi>tk. 


Our  Jud^mGnt 
VinaicatGd 


Tke  First  N  ationa  1,  in  1  o  o  king 
over  t  he  field  of  promising 
photoplay   actresses,  selected 

KathprirLQ#feDonald 

As  Tke  Coming  Screei\  Artist 

She  More  Than  Makes  Good 

We  were  certain  tliat  ske  would  leap  to  national  fame  as 
tlie  most  fascinating  beauty  of  the  screen,  and  we  backed 
tills  judgment  by  a  tremendous  financial  outlay  to  obtain 
tbe  best  dramas  and  tbe  best  talent  for  ber  productions. 
But  sbe  bas  surpassed  even  our  expectations  by  tbe  im- 
mediate and  overwhelming  success  tbe  public  accorded  ber  in 

Tho  Th  un  der  bolt 


\A    First  rN^itioiiiil 


A  t  t 


r  (!  c  t  1  0  n 


Bride  Kissed  in  <3  Heritade  of  Fe<3r 


~7/ie>KisslGSS Bride  in  a  Marriage  of  Hate 


Kathprine#KDondld 

Wko  kas  taken  tlie  film  world  ty  storm 
m  her  initial  First    National  release 

%P  Thunderbolt 

Produced  by  Tbe  Katherine  MacDonald  Pictures  Corp  n. 

By  Arrangement  witL 
Attractions  Distributing  Corp'n.         B.  P.  Fineman,  Pres. 
Directed  by  Colin  Campbell 


y[  First  National 


Attraction 


KCmo  AT 

24  a:; Y  57 


^ESTE^  UNION 


3  ac  couEcr  siug 

IH.  HXOHE^T  BOX  0.-.XCS  HzJI 
^^-^  ^^^^^  rc    THE  THU»n«...,  „  ^-''^  ^  ^^^THE  iOS 


All 

Records 
Crash 
With 


The 


ra-viHs  ovsii  such 


THUMDJS30X.r  HOID3 


"^'FICS  JJEoosj)  Xir 


THIS 


^9^C5  13  AM  W  69 


Thunderbolt 

/Var//i  ^  ^uyr  v  South  ^tt/c>y/' 


RtCElVlO  H 

A-TA;!  49 

„  EXHIBITORS  CIRCOIT 

^  -rsT  iSTi  ST  SSU^J-^ 


ESUESSE 


OT£S  SIC 


3TR050BST  DB;^  '^^^ 


BOB-MD  300SE3  ni!E 


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1^  /'//•jV  ^JJ\(jitional 


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rO^y  DOING  WHAT 
THESE  THE  A  TRES  HA  VE 
DONE? 


^  132  A0  69 

-itiiTADKES  WIS  £6 


To  Wed  for  Cold 


KathGridBfe^Donald 

^TTiG  American  ^eautu 
Soon  will  s^^eaff  in  ker  second 


picture 


irst  National 


%Q  Beauty  Market 

A  DRAMA  OF  SOCIETY 
FOR  THOSE  WHO  THINK 

rrom  the  story  "Tlje  Bleeders,     by  Margery  Land  May 
Produced  by  Tbe  KatKerine  MacDonald  Pictures  Corp  n. 
Dircted  by  Colin  Campbell 

By  Arrangement  witb 
Attractions  Distributing  Corp  n.        B.  P.  Fmeman,  Pres. 

AN  EARLY  DECEMBER  RELEASE. 


A   First  D^{^tion(il 


-Attraction 


Eclipses  Greatest  Stars 

in  Box  Office  Receipts  ^ 


i 


MICHIGAN    FILM  REVIEW 


KUNSKY  GIVES 

ACTUAL  RECEIPTS  ON 

"THE  THUNDERBOLT" 

For  the  first  time  in  the  history  of 
tlic  ivladison  theatre  John  H.  Kunsky 
gives  out  actual  fig-ures  at  the  request 
of  the  Michigan  Film  Review...  We 
have  been  hearing  so  many  reports  of 
"records,"  that  we  asked  him  about 
"Tlic  Thunderbolt,"  which  played  there 
last  week.  Here  are  the  comparative 
figures  of  gain  over  the  biggest  week 
the  Madison  ever  had  :  ^■ 

"The  Thunderbolt"  beat  "Virtuous 
Wives"  by  $3,360.97. 

"The  Thunderbolt"  beat  "The  Per- 
fect Lover"  by  $2,576.88. 

"The  Thunderbolt"  beat  "Sunnyside" 
(Chaplin)  by  $3,226.66. 

"The   Thunderbolt"  beat  "Shoulder 
Arms"  (Chaplin)  by  $1,27L76. 

It  is  interesting  to  note  of  the  six 
biggest  weeks  in  the  history  of  the 
Madison  five  were  First  National  At- 
tractions. 

Is  it  any  wondei^Ilj 
Jie  has  the  great 


The  Michigan  Film  Review  further  comments: 

""It  IS  Joubtful  if  a  screen  star  was  ever  more  quickly 
and  firmly  establisKed  in  tke  favor  of  motion  picture  goers 
tkan  the  First  National  star,  Katherine  MacDonald, 
whose  opening  release,  "Xlie  Thunderbolt,  is  already 
setting  the  country  talking.  The  picture  has  created  a 
veritable  sensation,  not  only  because  of  the  peculiar  nature 
of  the  story,  but  because  there  is  a  new  star,  whom  the 
public    is    quick    to    recognize    as    a    real  actress. 


-Attraction 


Watch  for  this  Sorios 
of  Starthng'  Pictures 


Tke  First  National  is  planning 
for  tke  immecliate  future,  a  series 
of   the   greatest   attractions  for 

Kathprlne#©Donald 

Now    acclaimed    tke  brightest    star  in  tlie  film  firmament. 

SKe    will    appear    in    startling  stories,  specially   picked  for 
Ker,  tke  only  star  of  Ker  type. 

No    pains    nor    expense    will    be    spared   to  get   tKe  Lest 
material  obtainable,  and  tke  test  supporting  casts. 

We  announce  witk  confidence  tkat  ker  present  pkenomenal 
success  will  increase  witk  eack  picture. 

THIS  MEANS  BIG  BOX 
OFFICE  RETURNS  FOR  YOU. 


.  I  t  t  r  ii  c  t  i  0  n 


The  World's  Treasure  House 

of  Greatest  Pictures  is  Unlocked! 

EKFECTION  cannot  be  improved. 

It  is  admitted  that  the  Triangle  in  the 
days  of  Griffith,  Ince  and  Sennet;  of 
Dorothy  Dalton,  Fairbanks,  Hart,  the  Gish  sisters 
and  all  the  rest  of  that  brilliant  galaxy,  produced 
the  greatest  pictures  that  the  world  has  ever  seen. 

Those  pictures  were  and  are  perfection  in 
pictures.  The  judgment  of  the  world's  best 
audiences  pronounces  them  so. 

No  producer  today  could  affiord  to  place  in  one 
organization  the  men  and  the  women  that  made 
the  Triangle  great;  no  producer  today  dares  to 
put  into  his  pictures  the  surpassing  care,  the 
painstaking  deliberation,  the  frequent  rehearsal, 
that  were  put  into  these  scintillating  achieve- 
ments. 

When  they  were  produced  the  keenest  critics  said  they  were 
"ahead  of  the  times."  It  was  so,  Time  has  proven  it.  Furthermore 
present  day  skill  in  production  has  not  yet  caught  up  with  these 
shining  masterpieces  of  all  time  ! 

The  door  of  the  world's  treasure  house  of  greatest  pictures  is 
unlocked  for  you.  You  may  now  show  to  your  audiences  the  best 
the  business  has  yet  evolved,  pictures  that  will  still  be  great  a  decade 
hence;  pictures  that  only  a  small  portion  of  our  population  has  seen; 
pictures  of  truer  first  run  quality  than  99  per  cent  of  the  pictures  of 
today,  rc'Created  in  a  marvelous  manner. 

We  invite  for  these  pictures  the  personal  and  careful  inspection  of 
every  exhibitor  who  desires  for  his  audiences  only  the  best. 


Keystone  ^Triangle 
Exchanges 


Doiothy  Dalton 


in 


Vivid  flash  of  red,  a  burst  of  flam- 
ing genius,  a  dynamic  mistress  of 
the  shadow  stage — Dorothy  Dalton 
in  a  picture  of  the  hard  living,  easy  dying 
Alaskan  days,  a  picture  that  is  superb  in 
acting,  direction  and  story. 

What  a  contrast  between  the  warmth 
and  passion  of  that  tempestuous  dance- 
hall  girl  and  the  flinty  hardness  of  her 
associates;  between  the  forbidding  barrens 
of  the  far  North  and  the  richness  of  her 
nature ! 

Dorothy  Dalton  at  her  best  in  a  wonder- 
ful production  that  is  purest  drama;  that  is, 
and  will  continue  to  be,  a  real  classic. 


Story  by 
MONTE  M.  KATTERJOHN 

Directed  by 
CHARLES  MILLER 

Supervised  by 

THOMAS  H,  INCE 

BOOKING  NOW 


KEYSTONE^TRIANGLE  EXCHANGES 


Dorothy  Gish 


Oven  Moore 


in 


A  FINE  ARTS  PRODUCTION 
Supervised  by 

D.  W.  GRIFFITH 

P|.EAT  names  here!     Certain  to  draw 
the  respectful  and  eager  attentions  of 
your  patronage. 
Charming  little  Miss  Gish  in 
an  "ugly  duckling"  role  that 
carries   her  through   to  the 
"swan"   stage;   a   story  of 
abused  innocence  and  a  for- 
lorn step'child  that  in  its  de 


lightful  delineations  does  not 
fail  to  be  dramatic. 


November   15,   i  9  i  9 


3567 


Photo  Products  Export  Co 


WILL  BUY  WORLD 
RIGHTS 

Of 

PICTURES  That  Are  PICTURES 

Or  Handle  the  Placing  of  Them 

If  You  Have  a  Production  That  You  Think  Worth 
While  Let  Us  See  It  —  We  are  Interested 


Will  Buy,  Place  or  Sell  for  You  Anything  and  Everything 

in  the  Motion  Picture  Field 


Don't  Fail  to  See  us  First  if  You  Have 
Something  to  Market 


PHOTO  PKODUCTS  EXPORT  CO. 

incorporated 
COMMERCIAL  TRUST  BUILDING 
1451  BROADWAY 

CABLE 

NEW  YOKK  PHOTOJAX,   N.  Y. 


P  H  0:N  E 
B;R  Y  A  N  T  t9l8j4 


3568 


Motion  Picture  News 


Mack  Sennett's  Tw o- Reel  Super -Comedy y  Salome 
vs.  Shenandoah Breaks  All  House  Records  at 
GraumanSyLos  Angeles,   Thousands  Turned  Away 

Extra  Shows  Given  to  Accommodate  Enormous  Crowds 


This  advertisement  printed  in  the 
oa  \ngeles  daily  newspapers  shows 
what  'id  "rauman,  one  of  the  fore- 
most cxhibito'3  in  the  United  'tatcs, 
and  the  critics  of  the  I.os  Angeles 
daily  newspapers,  think  of  "  ?alorae 
vs  '^hena^doah."  Maok  Sennett's 
two-reel  Super-roni'.>dy. 


PHYLLIS  HAVER 
AS  "SALOME." 
BEN  TURPIN 
AS  "JOHN" 


SPEAKING  OF 

"SALOME" 


VERSUS 


^  SHENANDOAH 

The  Critics  Say: 


GUY  PRICE  in  "  THE  LOS  ANGE- 
LES HERALD: SALOME  VS.  SHEN- 
ANDOAH ■  is  a  cure-all  for  anyone  in 
Los  Angeles  afflicted  with  the  glooms." 

EDWIN  SCHALLERT  in  "  THE  LOS 
ANGELES  TIMES:  "  "  Many  EXPLO- 
SIVE moments  in  '  Shenandoah,"  many 
diaphanous  moments  in  '  Salome.' 

H.  E.  DOUGHERTY  in  "  THE  LOS 
ANGELES  EXPRESS:  "  "  One  fellow  at 
my  left  almost  collapsed  with  merriment." 

FLORENCE  LAWRENCE  in  "  THE 
LOS  ANGELES  EXAMINER:"  "A 
burlesque  which  begets  gales  of  merri- 
ment." 


GREATEST  COMEDY  CAST 

Ben  Turpin-Charlie  Murray 
Ford  Sterling-Phyllis  Haver-Charles  Conklin 
Louise  Fazenda-Billy  Sevan 


Make  the  Serine tt  Comedy  YOUR  Feature 

and  YOU  Will  Do  RECORD  BUSINESS. 
GRAUMAN  DID!       Why  Can't  YOU? 


November  73,   i  p  i  Q 


OLIVER  HERFORD 

One  of  America 's  grtalesl 
Wits,  author  of  a  score  of 
humorous  books,  regales  us 
with  "Advice  to  Girls", 
"Men,  Monkeys  and 
Human  Beings  ' ' ,  and  other 
screen- stories. 


ALICE  DUER 
MILLER 

Author  of  "Are  Women 
People  ?  ' '  and  ' '  Come  Out 
of  the  Kitchen  ' ',  Will  in  her 
first  release  toast  the  men  in 
a  few  warm  Words  —  and 
please  the  women  mightily. 


EL>  <*  TARKER 
BUTLER 

IVho  wrote  that  American 
fun  classic, ' '  Pigs  is  Pigs  ' '. 
Butler's  screens  ories  will 
make  screen  history. 


KATHARINE 
HILLIKER 

' '  The  wit  of  I  he  screen  ' ', 
famous  for  her  CHESTER 
OUTINQS  titles.  Mrs. 
Hilliker  will  tell  thejruth 
about  babies  in  her  first 
release. 


DON  MARQUIS  ~ 

' '  Is  Prohibition  a  Dry 
Subject  ",  "  Matrimony  — 
Greatest  of  All  Wart", 
"The  Curse  of  Work", 
are  some  of  the  subj'cis 
covered  by  this  celebrated 
humorist. 


5  minutes  with 

FAAVOVS  WITS 

c/nc) 

10  minutes  of 

An  lAVAL  Antics 


e  new  one-reel  weekly 
release  ready  Jfovemhep  Zh- 
a.t  Sill  Chester  Out/n^s 
.  .  .  Exchanges  .  .  . 


\ 


J570 


Motion  Picture  N  ew  ^ 


THE  CAPITOL  THEATRE 

WITH  FIVE  NEWS  REELS 
TO  CHOOSE  FROM  SHOWED 
KINOGRAMS  EXCLUSIVELY 


KINOGRAMS 

THE  ^/^ISUAL    NEWS     o/^  ALL    tKe  ^X^ORLD 


Issued  by 

KINOGRrtMS  PUBLISHING  CORPORATION 
Distributed  by 
WORLD  PICTURES 


November  15,   i  p  i  p 


3571 


=======^=  L.  1 1 . 1 1. 

FOR  SUPER-QUALITY  PRINTS 

The  Lyman  H.  Howe 

LABORATORIES 

ARTISTIC  TINTS  AND  TONES 

EQUALLED  ONLY  BY  THE 

QUALITY  OF  THE 

LYMAN  H.HOWE  ATTRACTIONS 

WHOSE  PRESTIGE  IS 

INTERNATIONAL 


EVERY  ORDER  RECEIVES 
THE  DIRECT  PERSONAL  SUPERVISION 
TECHNICAL  KNOWLEDGE  AND  EXPERIENCE 
OF  EXECUTIVES  AT  THE  TOP 


THERE  IS  ONLY  ONE  WAY 
TO  MAKE  A  PRINT 
FROM  ANY  NEGATIVE 

WE  KNOW  THAT  WAY 


IT  WILL  PAY  YOU 
TO  INVESTIGATE 

NOW 

The  Lyman  H.  Howe  Laboratories 

WILKES-BARRE,  PENNSYLVANIA 


L.  H.  H 


357^ 


M  (  i  1  (I  n  I'  i  c  i  t.  r  e  News 


llllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllM 

TKe  Studio  Directory 
will  be  issued 
in  January. 
Send  in  your 
biograpKy  now. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiii 


Volume  20,    No.  21 


November  15,  1919 


Percentage  Is  Coming 


ACCORDING  to    figures  recently    published  the 
Z_\      gross  box-office  income  of  picture  theatres  today 
in  this  country  is  $750,000,000.    Of  this  sum 
the  producers  and  distributors  receive  $75,000,000. 
This,  of  course,  is  exclusive  of  foreign  sales. 

In  other  words,  according  to  these  figures  the  pro- 
ducer is  getting  only  ten  per  cent  of  what  the  exhibitor 
receives  from  the  public,  or  one  dollar  in  every  ten 
taken  in. 

THESE  gross  income  figures  may  be  somewhat 
large;  it  is  very  difficult  to  get  exact  returns. 
The  figures  of  $75,000,000  are  apparently 
about  correct.  But  at  any  rate  the  average  rental  price 
today  does  not  exceed  1  2J/2  per  cent  of  the  exhibitor's 
box-office  intake.  This  is,  seemingly,  low.  For 
instance,  to  compare  with  another  business,  you  would 
scarcely  expect  a  shoe  manufacturer  and  wholesaler  to 
receive  between  them  $1 .25  for  a  pair  of  shoes  for  which 
the  retailer  received  $10.00. 

This  figure,  of  a  rental  price  of  1 2|/2  per  cent  of  the 
exhibitor's  weekly  intake,  will,  we  realize,  be  received 
by  exhibitors  with  the  most  varied  feelings.  Some  — 
small  houses  mostly  —  are  paying  25  per  cent  and  even 
more;  some  —  large  houses  mostly  —  are  paying  less 
than  10  per  cent.  Closed  towns  are  getting  low  rentals: 
towns  and  locations  where  theatre  competition  exists  pay 
more.  And  so  it  goes.  There  is  no  stability  nor 
standard  to  the  rental  price. 


Some  time  ago  we  took  this  question  of  rental  prices 
to  an  experienced  distributor  and  got  the  following  and 
very  practical  information :  "  It's  a  cold  blooded 
propos'tion :  where  the  exhibitor  controls  a  town  we  take 
what  he  gives:  where  competition  exists  the  exhibitor 


pays  what  we  ask.  Consequently  some  exhibitors  pay 
too  much  and  some  too  little." 

And  this  we  believe  covers  the  situation  today. 

Some  exhibitors  are  paying  too  much:  some  are  pay- 
ing too  little.  Some  distributors  are  asking  altogether 
too  much :  some  are  getting  too  little  —  too  little  to 
encourage  the  production  of  pictures  the  public  wants. 

There  is  much  inequality. 

BUSINESS  is  business.  It  is  human  to  exercise  an 
advantage.  Just  the  same,  the  exhibitor  who, 
with  a  "  closed  town  "  is  using  this  power  to 
force  prices  way  down  and  the  distributor  who  is  using 
a  similar  power  to  put  over  average  stars  and  mediocre 
pictures  at  an  exorbitant  price  are  deadly  enemies  to  this 
business. 

They  are  deadly  enemies  to  themselves  —  unless  they 
count  only  on  a  quick  clean-up  —  and  out. 

You  cannot  take  out  of  this  business  and  not  put  back. 
You  cannot — with  any  business. 

That  is  destruction. 

What  we  need  in  this  business  today  above  any  other 
factor  is  —  constructionists. 
We  have  too  few. 

That  is  just  what  is  meant  when  it  is  often  said  that 
we  lack  enough  big  men. 

Big  men  are  constructionists.  They  work  and  wait 
for  big  developments.  They  don't  take  out  and  not 
put  back;  They  don't  milk  dry  the  momentary  oppor- 
tunity.   They  don't  flash  and  gamble.    They  build. 

YOU  cannot,  however,  get    away  from  the  bald 
facts  that  the  producer  and  distributor  today 
are  receiving  only  ten  to  twelve  per  cent  of  the 
business'  gross  intake. 

(Continued  on  next  page) 


Wm  a  Johnston,  Pres.  and  Editor. 
RoBEKT  E.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas. 
Fred.  J.  Beecroft,  Adv.  Manager. 


Published  on  Friday  every  week  by  MOTION  PICTURE  NEWS.  Inc.,  729  Seventh  Ave.,  New  York,  N.  Y.  'Phone  9J60  Bryant. 
Ch-cago  Representative,  L  H.  Ma-^on,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative.  J.  C.  Jessen,  618  Wright 
and  Collander  Building  (Hill  at  Fourth  St.)  ;  'Phone  Pico  780.  Subscriptions  $2  a  year,  postpaid,  in  United  States.  Canada,  $4. 
Foreign.  $7.  N.  B.—  No  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agent 
who  tckes  ycur  subscription  show  his  credentials  and  coupon  book.  Western  Union  registered  cable  address  is  "  Picknews,"  New  York. 

Copyright  1919.  by  Motion  Picture  News,  Inc. 


3574  Motion  Picture  News 

lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 


I      Speaking  Editorially:  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


Percentage  Is  Coming 

(Continued  from  preceding  page) 

That  is  not  enough:  and  so  long  as  it  is  not  enough 
there  will  not  be  enough  good  pictures. 

Nor  can  you  get  away  from  the  producer's  offer  to 
play  percentage. 

If  the  producer  wants  it  and  the  exhibitor  doesn't  — 
well,  what  is  wrong  with  percentage?    And  why? 

Percentage  seems  to  us  the  only  solution.  You  can 
never  standardize  rental  prices  because  you  can  never 
standardize  box-office  returns.  The  quality  of  the 
pictures,  the  showmanship  of  the  exhibitor  are  each  too 
intangible. 

WE  are  inclined  to  agree  with  one  producer  who 
prophesies  that  within  two  years  a  percentage 
division  of  the  picture's  earnings  will  be  the 
common  arrangement  between  producer  and  exhibitor. 

Until  that  time  comes  each  will  try  to  gain  the  advan- 
tage. Each  will  use  power  and  threats.  Each  will 
draw  up  battle  lines  against  the  other. 

There  is  a  lot  of  unrest  in  the  business  today  and 
while  there  are  other  and  deeper  economic  causes  for  it 
the  immediate  issue  is  rental  prices. 

Rental  prices  are  back  of  the  exhibitor  coalitions  in 
the  way  of  local  and  national  chains  and  circuits. 
Rental  prices  are  back  of  the  acquisition,  threatened  or 
actual,  of  theatres  by  producers. 

Percentage  playing  —  and  only  this  logical  division 
of  picture  profits  —  will  settle  these  disturbing  issues. 

There  are  other  big  advantages  to  percentage  playing. 

It  will  determine  picture  values.  Good  pictures  will 
travel  on  their  full  strength ;  poor  pictures  will  be  known 
for  what  they  are.  Pictures  will  be  booked  on  proven 
merit  not  on  wild  promises. 


From  our  viewpoint  A  would  seem  that  percentage 
playing  right  now  h  about  the  biggest  issue  confronting 
this  business  and  the  m.ost  ready  solution  for  its  gravest 
problem. 

*    *  * 

"  Big  Six  "  to  the  Front 

THE  most  interesting  announcement  of  the  day  is 
the  reported  coalition  of  a  group  of  directors 
whose  work  counts  heavily  in  the  producing 
world  —  Messrs.  Ince,  Sennett,  Tucker,  Neilan,  Tour- 
neur,  Dwan. 

All  are  now  under  contract;  and  of  course,  many 
things,  many  readjustments  may  happen  meanwhile  in 
this  swift  changing  business. 

Mr.  J.  D.  Williams,  in  commenting  upon  the  move, 
welcomes  it  as  a  striking  evidence  that  independent  pro- 
ductions will  rule  in  the  future. 

We  assume  it  also  means  fewer  and  better  pictures  — 
an  added  impulse  to  the  constant  and  inevitable  trend 
toward  this  production  ideal. 

Last  week  the  writer  had  separate  interviews  with  the 
heads  of  two  entirely  different  picture  organizations. 
Each,  by  an  interesting  coincidence  emphasized  warmly 
their  common  belief:  that  individual  initiative  and 
unhampered  effort  must  rule  in  the  making  of  better 
pictures.  There  must  be  and  there  will  be  many  different 
minds  at  work.  Creative  ability  must  be  utterly  free. 
Time  and  money  must  also  be  spent  freely  —  not  waste- 
fully,  but  as  needed.  There  must  be  no  time  rule,  no 
machine  restrictions. 

Two  recent  pictures  are  outstanding  proofs  of  this: 
"  The  Miracle  Man  "  and  "  The  Eyes  of  Youth." 
These  pictures  sound  the  keynote  of  future  production. 
We  shall  have  more  such  pictures  and  they  will  come 
from  varied  sources  of  creative  effort. 

WM.  A.  JOHNSTON. 


Departments  That  Will  Interest  You: 


Late  News   3576 

Exhibitors'  Service  Bureau   3582 

Producer  News   3597 

"Superman"  Special  Service   3607  . 

Fiction  Mart   3618 

Professional  Section   3623 

In  and  Out  the  Studios  •  3625 

Equipment  Service  *    .  3627 

Advance  Reviews  3639 

Complete  Plan  Books   3640 


ov  emb  e  r  15,   i  Q  i  p 


3575 


Dealing  In  Personalities 


GOSH,  but  it  feels  good  to  be  back  on  this  page  once 
more!    We  wonder  if  anyone  but  the  proofreader 
I  has  missed  us  since  "  PersonaHties  "  disappeared 

[from  sight  in  the  printers'  mix-up.  You  never  can  tell. 
iFor  one  thing,  at  least  four  of  our  creditors  have  been 
thrown  completely  off  the  track.  And  it's  a  sure  bet 
that  they'll  never  find  us  again  as  long  as  The  News  is 
I  in  this  ungainly  small  size. 
Speaking  of  the  small  size  — 

The  last  few  weeks  have  certainly  given  us  a  good  many 
[laughs.    There  were  one  or  two  advertisers  who  kicked 
when  The  News  went  from  the  small  size  to  that  smash- 
ing large  page.    And  we  don't  ever  remember  hearing 
I  that  they  were  reconciled  to  it. 
Then,  lo  and  behold  — 

When  we  run  into  a  stone  wall  of  trouble  and  overcome 
it  at  the  expense  of  going  back  to  the  small  size,  there  are 
one  or  two  advertisers  who  kick  because  they  must  have 
the  large-sized  page  to  get  proper  display. 

Yes  —  the  same  one  or  two  who  kicked  before ! 
It's  a  great  life  if  you  take  it  that  way. 


JUST  think  of  all  the  important  things  that  happened 
while    "  Personalities  "    was    "  vacationing  " —  ac- 
cent on  the  quotes. 
•  Why  the  very  first  week  Alex  Beyfuss  gave  the  crank 
a  turn  and  out  popped  a  free  and  independent  Robert- 
son-Cole organization  w^th  Bre'er  Kirkpatrick  at  the 
head  of  a  personally  selected,  live-wire  selling  force. 

Modestly  speaking,  we  are  afraid  our  readers  may  not 
have  got  the  full  force  of  that  news  without  "  Personali- 
ties "  to  point  the  way.  So  just  put  these  facts  on  your 
memory  tablets :  the  Robertson-Cole  organization  has 
mone}'  —  real  money ;  the  Robertson-Cole  organization 
has  ambitions  —  clean-cut,  high  ambitions ;  the  Robert- 
son-Cole organization  has  show-sense  —  as  proven  by  its 
handling  of  the  Martin  Johnson  pictures ;  the  Robertson- 
Cole  organization  is  in  the  game  to  stay  —  backed  by  a 
world-wide  solidity. 

Not  to  mention  our  own  private  conviction  that  a  good 
part  of  the  Robertson-Cole  strength  can  be  summed  up 
in  the  possession  of  Alex  Beyfuss  and  Sales  Manager 
Kirkpatrick. 


THEN  Joe  Lee  had  to  pick  out  the  time  when  there 
was  no  "  Personalities "  to  take  his  hat  from 
Louis  Mayer's  rack. 
We  refused  to  believe  it  until  we  heard  it  from  Joe's 
own  lips.  We  can  hardly  believe  it  yet.  "  Louis  Mayer 
and  Joe  Lee  "  were  two  names  that  will  always  remain 
combined  in  our  vocabular},-.  And  for  top-notch  selling 
enterprise  we  will  never  forget  Joe's  work  on  "  Virtuous 
Wives." 

W^e  could  give  >  ou  a  lot  of  rumors  regarding  Joe's  next 
connection  but  the  Bostonian  denies  each  rumor  as  fast 
as  it  comes  up.  We  do  know,  however,  that  we  never 
knew  of  so  many  offers  from  big  fellows  deluging  a  man 
as  soon  as  it  was  known  that  he  was  free  and  clear. 


Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 


Fred  Quimby  is  one  of  the  W  estern  boys  who  stepped 
into  immediate  popularity  in  New  York  when  he  came 
here  to  take  the  post  of  Sales  >Lanager  of  the  Pathe 
organization.  We  can't  recall  at  this  moment  whether 
his  title  has  been  changed  since  then  but  we  do  know  that 
he  has  moved  up  in  importance  to  Pathc  with  each  month 
that  he  has  been  here. 

Which  means  that  he  must  be  producing  results  as  a 
Sales  Manager.  And  when  a  man  produces  results  and 
still  retains  the  popularity  with  the  selling  organization 
and  exhibitors  that  I-'rcd  Quimby  can  boast  of  —  why 
then  you  can  be  sure  that  he  is  a  regular  fellow. 

So  we  sa}-  that  Pathe  has  every  reason  to  hold  a 
"  Quimby  Tribute  Week."  Also,  we  might  add  that  we 
know  of  some  prominent  exhibitors  who  will  be  glad  of 
the  chance  to  join  in  anything  contributing  to  the  glory 
of  that  always-smiling  sales  manager. 


JOl^  Plunkett  postcards  us  from  London.    To  W.  A. 
J.  he  writes,  "  This  town  is  amusement  mad.  All 
good  pictures  go  over  here,  no  matter  who  makes 
them  —  just  so  they  are  good." 

To  "  Personalities  "  he  writes  :  "  Just  think  —  all  you 
want  to  drink  over  here  and  no  one  to  say  when  and 
where.   And  cheap  as  dirt." 

What  we  want  to  know  is  why  he  picked  on  us  for 
■that  message? 

Not  to  say  that  we  .don't  thank  Joe  for  the  tip.  Guess 
we'll  show  the  postcard  to  W.  A.  J.  and  see  if  there  is 
any  possibility  of  a  "  London  trip  on  business." 

But  then,  Havana  is  nearer.  And  we  have  a  few  dozen 
subscribers  there  who  should  be  visited  this  winter. 


DID  you  ever  see  a  man  with  a  broader  smile  than 
Harry  Reichenbach  after  the  showing  of  "  Eyes 
of  Youth  "  at  the  Astor  last  week  ? 
Harry  took  an  awful  chance  when  he  invited  all  the 
big  and  little  fellows  of  film  row  to  the  pre-release  show- 
ing of  this  first  Equity.    He  certainly  had  a  hard-boiled 
audience  gathered  that  day  if  there  ever  was  one. 

All  the  more  reason  for  Harry's  broad  smiles  when 
the  picture  went  over  with  a  bang. 

And  we  refuse  to  believe  the  fellow  who  says  that 
Harr}^  explained  the  fact  that  he  is  still  smiling  with  the 
statement,  "  At  last  I  have  a  good  picture  to  handle." 


|ATHE'.S  exchange  organization  is  putting  over  a 
"  Quimby  Tribute  \\'eek "  and  never  was  a 
tribute  more  deserved. 


WE  hope  you  noticed  that  two  page  special  we  had 
last  week  showing  the  wide  territory  covered 
by  the  Famous  Players-Lasky  publicity  efforts? 
Remember  that  page  of  reproductions  showing  smash- 
ing covers  and  (louble-truck  spreads  secured  in  all 
corners  of  the  world.  We  had  enough  more  specimens 
on  hand  here  to  fill  a  half-dozen  pages. 

We  were  wishing  that  we  had  a  "  Personality  "  page 
last  week  so  that  we  could  comment  on  that  special  and 
slip  a  boosting  word  to  Jack  Flinn  on  the  crackerjack 
organization  he  has  built  up  over  there  on  Fifth  Avenue. 

If  there  is  any  angle  of  publicity  —  be  it  national  gen- 
eral mediums,  trade  efforts,  or  international  propositions 
that  isn't  touched  on  by  that  Famous  outfit  we'd  like 
to  hear  about  it. 


3576 


Motion  Picture  News 


Mae  Marsh  Signs  With  Gasnier 


Two    Year    Contract    Entered  Into 
With  Him  and  Cohan;  Pictures 
Through  Robertson-Cole 

THE  latest  of  the  Rohcrlson-Cole  series 
gf  announcements  of  new  stars  and 
productions  which  have  been  causing  the  in- 
dustry to  sit  up  and  take  notice  during  the 
past  two  montlis,  is  the  statement  that 
Mae  Marsh  has  signed  a  two-year  con- 
tract with  Louis  J.  Gasnier  and  Sydney  L. 
Cohan  for  a  series  of  big  special  pictures 
to  be  released  by  Robertson-Cole.  Work 
will  be  commenced  shortly  at  the  Gasnier 
studios  at  Glcndale,  California  and  the 
greatest  effort  is  being  put  forth  at  this 
time  to  secure  for  the  famous  star  of 
"  The  Birth  of  a  Nation  "  a  story  that  will 
surpass  as  a  screen  vehicle  any  in  which 
she  has  ever  appeared. 

In  announcing  the  acquisition  of  the  new 
star,  Robertson-Cole  state  that  they  ar4 
offering  another  contribution  to  the  move- 
ment for  better  pictures,  for  the  contracts 
were  signed  with  the  express  stipulation 
that  not  time  but  quality  was  the  principal 


Loew,  Inc.  Succeeds  Loew's  Theatri- 
cal Enterprises ;  Augmented 
Board  of  Directors 

CONTRACTS  were  signed  last  week 
whereby  the  control  of  the  Loew 
Theatres  in  the  United  States  and  Canada 
was  taken  over  by  Loew,  Inc.  This  new 
corporation  takes  the  place  of  Loew's 
Theatrical  Enterprises. 

Marcus  Loew  and  his  associates  remain 
in  control,  however,  with  an  augmented 
board  of  directors.  The  new  board  will 
include  Marcus  Loew,  President  of  Loew, 
Inc.,  David  Bernstein,  Treasurer  of  Loew's 
Theatrical  Enterprises;  C.  K.  Danforth,  of 
Von  Emburgh  and  Atterbury;  W.  C.  Diir- 
ant,  President,  General  Motors  Corpora- 
tion ;  Harvey  D.  Gibson,  President,  Lib- 
erty National  Bank  of  New  York;  Joseph 
D.  Knapp,  President  of  the  American  Lith- 
ograph Company;  David  L.  Loew,  of 
Loew's  Theatrical  Enterprises;  James  H. 
Perkins,  of  Montgomery  &  Company,  New 
York ;  Daniel  E.  Pomeroy,  Vive-President 
of  the  Bankers  Trust  Company,  New  York  ; 
N.  M.  Schenck,  Secretary  of  Loew's  Thea- 
trical Enterprises;  Lee  Shubert,  President 
of  Sam  S.  and  Lee  Shubert,  Inc.,  Arthur 
M.  Loew  is  Secrctarj-  to  the  Board  of 
Directors. 

The  transfer  of  control  will  in  no  wa>- 
affect  the  operation  of  the  Loew  Theatres. 
Marcus  Loew  and  the  former  executive 
staff  will  continue  as  they  have  in  the  past. 

In  a  statement  sent  out  by  the  new  com- 
pany the  net  earnings  of  Loew's  Theatrical 
Enterprises  for  the  year  ending  last  Au- 
gust were  $1,119,740  after  all  taxes,  were 
paid.  The  net  earnings  for  the  next  two 
fiscal  years  are  estimated  at  $3,000,000  and 
$3,900,000  respectively. 

Marcus  Loew  acquires  three  new  thea- 
tres through  deals  just  consummated,  two 
by  purchase,  and  one  which  he  will  build. 
He  bought  the  Francais  Theatre  in  Mon- 
treal, about  a  mile  from  his  present  Mon- 


f actor  in  production.  At  the  most,  six  pic- 
tures will  be  made  in  a  year  and  it  is 
quite  possible  that  but  four  will  be  com- 
pleted because  Miss  Marsh  herself  insisted 
that  the  number  of  the  productions  each 
year  would  not  be  indicated  in  the  con- 
tract and  that  the  output  would  be  gov- 
erned solely  by  the  ability  of  the  Gasnier 
studios  to  produce  pictures  of  the  highest 
type. 

Miss  Marsh  was  emphatic  in  declaring 
that  she  was  determined  to  api)ear  only  in 
big  super  productions  and  she  is  convinced 
that  careful  work  can  be  executed  only 
if  there  is  no  set  time  limit.  She  feels 
that  with  the  greatest  effort  on  her  part, 
it  will  be  impossible  to  complete  more  than 
six  pictures  and  believes  that  four  reallj' 
great  pictures  is  nearer  the  capacity  of  a 
star  who  desires  to  keep  the  full  artistic 
value  in  the  photo-play. 

The  announcement  that  the  little  favorite 
of  the  screen  was  to  return  to  studio  work 
attracted  the  attention  of  the  leading  pro- 
ducers of  the  country  and  many  attractive 
offers  were  mi'.de  to  her. 


treal  Theatre ;  and  the  Brevoort,  at  the 
corner  of  Bedford  and  Nostrand  Avenues, 
in  Brooklyn,  close  by  his  Fulton  Theatre. 
He  starts  operating  the  Brevoort  to-day, 
and  will  completely  remodel  the  Francais 
for  opening  about  January  1st. 

The  third  theatre  will  be  built  on  Yonge 
Street,  about  three-quarters  of  a  mile  from 
his  Yonge  Street  Theatre  in  Toronto.  It 
will  seat  3,600  people. 

Loew  also  has  plans  for  the  New  York 
and  Criterion  Theatre  property  on  Broad- 
way between  4-lth  and  4.^ih  Streets,  which 
will  be  announced  later. 

Pioneer    Exhibitor    Service  Man 
Joins  Realart  Pictures 

Harr}-  Day,  for  four  jears  with  the 
Famous-Players-Lasky  Corporation  associ- 
ated in  the  pioneer  work  of  that  firm  as 
manager  of  the  Exhibitors  Service  Depart- 
ment ba^  jnineil  Realart. 


Edward    Moffat,    t-'niversal's    new  advertising 
director 


WESTERN  WAFTINGS 


Sol.  L.  Lesser,  who  recently  announced 
his  intention  of  making  Los  Angeles  his 
future  Western  headquarters,  has  spent 
several  weeks  in  San  Francisco  winding  up 
the  important  matters  in  connection  with 
his  film  interests  there,  and  is  now  in 
Los  Angeles  putting  his  plans  into  effect. 
At  the  present  time,  negotiations  have  not 
been  completed,  and  Mr.  Lesser  prefers 
to  withhold  announcement  until  a  later 
date. 


After  spending  several  weeks  in  Los 
Angeles  working  with  Manager  Wolff  of 
the  Los  Angeles  Goldwjn  Exchange,  A. 
S.  Aaronson,  West  Coast  representative, 
left  this  week  for  a  tour  over  the  terri- 
tory to  take  in  as  far  east  as  Denver,  and 
north  to  Seattle. 


Herman  Brown,  former  Boise  theatre 
magnate,  who  recently  disposed  of  his 
property  in  Idaho,  has  purchased  the  Globe 
Theatre  on  South  Main  Street,  Los  An- 
geles, of  P.  Major.  Mr.  Brown  was  most 
successful  as  an  exhibitor  in  the  North- 
west, and  he  has  already  made  plans  for 
improvements  in  this  house  which  seats 
about  800. 


J.  E.  Story,  former  branch  manager  at 
Kansas  City  for  Pathe,  who  was  recently 
promoted  to  the  position  of  Western  rep- 
resentative, arrived  in  Los  Angeles  this 
week  on  his  first  trip  over  the  territory 
after  spending  some  time  at  Denver  and 
Salt  Lake. 


General  Manager  E.  H.  Emmick  of  the 
Peerless  Exchange,  Los  Angeles  and  San 
Francisco,  has  contracted  for  distribution 
of  the  Hank  Mann  Comedies,  and  also 
the  new  Gaiety  Comedies,  and  has  already 
made  his  first  bookings  in  the  Northern, 
city.   

Harry  Lustig,  Coast  representative  for 
Metro,  who  has  been  in  Los  Angeles  to 
meet  President  Richard  Rowland  and  look 
after  business  of  the  Los  Angeles  ex- 
change, departed  for  Denver,  October  28, 
and  from  there  will  make  a  trip  through 
the  Northwestern  territory-. 


This  week  will  see  the  departure  of  the 
remaining  members  of  the  D.  W.  Griftith 
organization  for  the  Eastern  studio  near 
New  York  City.  The  party  consists  of 
Elmer  Clifton,  director;  George  Hill, 
cameraman;  Ralph  Graves,  and  Business 
Mana.ger  Bidwell. 


After  spending  six  weeks  in  Los  An- 
geles working  in  the  forthcoming  Dorothy 
Gish  Paramount  subject.  Charles  Gerrard 
is  leaving  this  week  for  New  York,  where 
he  has  been  engaged  to  play  an  important 
role  in  a  D.  W.  Griffith  production. 


A  quiet  wedding  occurred  in  Holly- 
wood, Cal.,  Saturday,  October  25th.  when 
Paul  Henry  Dowling,  director  of  adver- 
tising and  publicity  of  the  Christie  Film 
Company,  and  Miss  Ruth  Moherman  of 
Canton,  O.,  were  married.  The  couple  wilt 
reside  in  Hollywood. 


Loew  Enterprises  Turned  Over 


I 

M  0  r  e  1)1  b  e  r   75,   i  9  i  9 


3577 


The  Exchange  Manager  of  Tomorrow 


Executive  Who  Can  Maintain  or  Raise  His  Rentals  to  High  Mark  and 
Retain  the  Good  Will  of  Customers  is  Considered  Cheaper  at 
Quadrupled  Salary-  Than  is  Problem- Dodger 

r II E  f  uture  of  the  exchange  manager,  now  faced  with  increasing 
responsibilities,  and  the  part  he  will  play  in  the  shifting  pres- 
ent day  of  the  industry  is  the  subject  of  the  following  article 
written  by  J.  D.  Williams,  Manager  of  the  First  National  Exhibi- 
tors Circuit.  The  problems  he  faces,  the  difficulties  he  finds  himself 
up  against,  are  dealt  with  at  length. 


By  J.  D.  Williams 

What  ot  the  cxchaiii;c'  manager — the 
trigger  to  the  iiickistrial  gun  —  and  his 
future  in  the  aftermath  of  the  cvohitioii 
that  is  slowly,  but  surely,  altering  methods 
of  distribution? 

Standing  on  the  frontier  as  the  arbiter 
of  values  in  the  important  work  of  con- 
verting production  talent  into  rental  money, 
he  is  a  vital  part  in  the  machinery  of 
progress,  and  he  must  be  reckoned  with, 
seriously  and  intelligently,  if  national  dis- 
tributing organizations  are  to  claim  a  rnax- 
imum  of  efficiency  along  the  new  lines  that 
are  now  being  laid. 

New  and  greater  responsibilities  have 
become  the  lot  '  of  exchange  managers 
within  the  year.  And  these  responsibilities 
are  about  equally  divided  between  moral 
and  financial  prolilems.  The  need  for  keen 
minded,  alert  business  men  as  branch  office 
executives  is  greater  today  than  ever  be- 
fore. And  this  need  will  grow  as  tiine 
passes.  The  exchange  manager  of  the 
future  will  find  a  complex  problem  to 
solve  in  meeting  the  demands  of  produc- 
tion which  he  must  adjust  with  the  con- 
servatism of  exhibition. 

Home  office  executives  are  prone,  in 
some  instances,  to  discount  the  moral  re- 
sponsibilities that  an  exchange  manager 
must  carry,  and  some  of  them  overlook 
entirely  the  importance  of  the  personal 
welfare  of  their  branch  executives  in  re- 
lation to  the  results  they  obtain. 

There  is  no  industrj-  which  can  com- 
pare to  the  motion  picture  in  the  impor- 
tance which  sales  ability  commands.  .W  ith 
the  era  of  bigger  and  better  pictures  there 
must  be  a  companion  increase  in  the  abili- 
ties of  the  managers  and  salesmen  whose 
task  it  is  to  market  the  new  type  of  pro 
ductions  to  exhibitors. 

The  question  of  present  day  scales  of 
remuneration  for  exchange  managers  and 
salesmen  is  important,  but  not  nearly  as 
much  so  as  the  question  of  the  future 
scale  of  salaries  and  incomes  received  by 
the  managers  and  their  road  men. 

B'gger  productions  need  greater  ability 
in  the  men  who  sell  them  —  greater  ability 
irnpb'es  larger  incomes  to  the  individual's 
Exchange  managers  are  entitled  to  good 
salaries,  with  bonus  or  special  award  ar- 
ranp-'^ments,  for  several  reasons  that  are 
pertinently  the  business  of  every  person  in 
the  industry. 

Home  office  executives  in  some  organi- 
zations arc  satisfied  if  a  manager  rents  a 
picture  in  a  certain  town  for  $50  a  day. 
But  if  the  manager  exercises  his  sales 
ability,  and  convinces  the  exhibitor  that 


MUSICIANS  OUT 
Ohio  Harmony  Men  Seem  to 
Want  to  Run  Theatres 

MUSICIANS  connected  with  photo- 
play   houses    in    Tolelo,  Ohio, 
aren't  working  these  days,  and 
as  a  consequence,  every  organ, 
piano  or  any  other  musical  instrument  used 
to  entice  the  public  into   the  theatre  is 
silent  as  the  night. 

The  reason  for  all  this  is  that  the 
musicians  all  went  out  on  a  strike  last 
week.  But  strange  to  say,  it  is  neither 
higher  wages  nor  shorter  hours  that  they 
are  demanding. 

All  they  want  to  do  is  to  tell  the  managers 
of  the  theatres  how  their  places  of  business 
should  be  conducted. 

It  appears  that  in  Toledo,  the  first-run 
motion  picture  theatres  use  organs  for  their 
music.  This,  of  course,  necessitates  only  the 
employment  of  one  or  more  organists. 
Now  there  are  a  lot  of  musicians  in  Toledo 
other  than  organists,  who  would  like  to 
play  in  the  movie  houses,  so  they  de- 
manded this  strike  stating  that  all  first- 
run  movies  employ  full  orchestras  in  the 
future. 


a  production  is  easily  worth  $150  a  day  in 
rental,  because  of  its  peculiar  advertising, 
and  exploitation  properties,  the  home  office 
executives  take  the  attitude  that  they  ex- 
pected that  price,  when  the  contracts  come 
through.  That  kind  of  sales  direction  is 
wrong  and  unjust  to  the  managers. 

Any  branch  executive  who  is  capal)le  of 
increasing  the  rental  values  in  a  territory, 
and  who  can  encourage  exhibitors  to  do 
the  things  that  will  gi-  c  them  correspond- 
ing increases  in  receipts  at  the  box  office, 
deserves  a  salary  commensurate  with  his 
accomplishments. 

In  many  respects  his  sales  problems  are 
like  those  of  a  real  estate  agent.  Real 
property  values  are,  in  the  majority,  chiefly 
a  matter  of  personal  opinion.  An  agent 
decides  that  a  lot  is  worth  $1,000.  A  pro- 
spective buyer  reasons  that  it  is  worth 
only  $750.  If  the  agent  is  a  good  sales- 
man, he  gets  his  price  and  the  buyer  is 
convinced  that  his  own  appraisal  was  too 
conservative. 

The  time  was,  and  quite  recently,  too, 
when  the  average  exchange  manager  was 
never  certain  of  his  status  for  the  day  until 
he  had  read  his  morning's  mail,  and  even 
then,    telegrams    were   known    to  arrive 


shortly  after  lunch.  His  position  was 
purely  temporary.  He  held  no  confidence 
in  the  permanence  of  it.  .'Xnd  because  of 
this,  knowing  that  a  New  \'orV.  born  whim 
might  upsel  at  any  moment  his  good  inten- 
tions and  ambitions  for  the  terriory,  he 
took  on  the  mental  attitude  of  a  "  floater, " 
and  acted  accordingly. 

In  the  last  two  seasons  this  costly  ami 
intolerable  condition  has  been  reduced  to  a 
minimum  of  f  retiuencx'.  And  with  the 
coming  of  stability  and  assurance  the  op- 
portunities for  exchange  managers  have 
become  greater  and  more  tangible. 

There  is  no  branch  of  the  industry  which 
offers  more  for  the  future  than  distribu- 
tion, and  it  is  to  this  department  that  the 
iiusiiiess  must  look  for  the  big  work  of 
balancing  accounts  between  the  theatres 
and  the  studios  so  that  neither  the  exhibi- 
tors or  the  producers  sufTer  in  the  evolu- 
tion that  is  upsetting  precedents  and  estab- 
lishing an  entirely  new  relationship. 

The  successful  manager  of  the  future  is 
one  who  will  produce  his  quota  of  rentals 
for  his  home  oftice  and  still  retain  the 
good  will  and  confidence  of  his  accoiuits. 
It  is  no  small  task.  Higher  production 
costs,  more  elaborate  pictures,  demand 
bigger  rentals. 

To  do  this,  satisfactorily  to  all  parties 
concerned,  will  require  tact  and  diplomacy, 
the  nth  degree  of  sales  ability,  and  a 
thorough  knowledge  of  all  phases  of  dis- 
tribution and  exploitation. 

It  is  an  obvious  inference  that  the  prices 
paid  for  this  greater  ability  must  be  in  pro- 
portion to  the  intensified  efficiency  that  is 
required.  It  will  become  more  apparent 
than  ever  that  a  capable  m.anager  whose 
salary  is  $300  a  week  will  be  a  less  costly 
executive  than  an  ordinary  manager  who 
is  paid  but  $50  a  week. 


National  Board  of  Review  Votes 
Against  Political  Censors 

The  Annual  Conference  of  City  Officials 
of  Eastern  Cities  and  the  National  Board 
of  Review  has  been  brought  to  a  close 
with  the  adoption  of  resolutions  against 
motion  picture  censorship  of  a  political 
character.  The  National  Board  sends  its 
olilicial  weekly  bulletin  to  the  principal 
cities  in  38  stales,  besides  conducting  a 
general  information  service  with  regard 
to  motion  picture  productions.  The  con- 
ference, which  was  in  session  two  da\s 
the  end  of  October,  was  called  for  the 
purpose  of  enabling  the  National  Board 
to  come  into  closer  touch  with  pul  lic 
opinion  in  various  communities  through- 
out the  country  as  expressed  by  their  re- 
spective officials  in  charge  of  motion  pic- 
ture regulation.  During  the  conference 
the  officials  had  the  opportunity  of  listen- 
ing to  the  points  of  view  of  men  actually 
engaged  in  motion  picture  production. 

Mr.  Rupert  Hughes,  D.  W.  Gritliih, 
Walter  W.  Irwin  and  Secretary  William 
P.  -Capes  addressed  the  conference  on 
various  phases  of  the  industry  in  their  re- 
lation to  the  work  of  censorship  and  the 
value  of  the  motion  picture  amid  present 
day  complications  and  problems. 


3578 


Motion  Picture  News 


New  Exhibitor  Organization  Backed  by  Pathe 


THE  Associated  Exhibitors,  Inc.,  has  been  organ- 
ized in  New  York  by  the  law  firm  of  O'Brien, 
Malivensky  and  Driscoll  to  provide  a  circuit 
reaching  32  principal  theatres  in  the  United  States. 

Pathe  Exchange  will  be  the  distributing  organiza- 
tion, it   is  announced,   and   Charles  Pathe  and  his 


associates  will  financially  underwrite  the  new  company. 

Associated  Exhibitors,  Inc.,  will  produce  pictures  of 
its  own  and  will  also  buy  big  open  market  specials. 

Exhibitors  representing  32  districts  will  be  franchise 
holders  for  the  showing  of  the  pictures,  and  will  share 
in  all  profit. 


''National  Theaters"  the  Latest 


Exhibitors  get  Another  Chance  to  Join 

Cooperative  Movement  —  Lewis 

J.  Selznick  the  Head 

npHE  news  that  film  men  have  heen  ex- 
J-  pecting  ever  since  C.  R.  Seelye  left 
the  storm-tossed  United  to  join  Lewis  J. 
Selznick  broke  last  week  with  the  an- 
nouncement of  the  formation  of  "  Na- 
tional Picture  Theaters,  Inc." 

The  announcement  from  the  publicity 
department  declares  the  new  corporation 
to  be  "  a  mutualizcd  organization  with  its 
membership  and  directorate  consisting  of 
the  influential  representative  exhibitors  of 
Am.erica."  None  of  the  "  influential  ex- 
hibitors "  are  named  in  the  first  announce- 
ment. 

The   balance   of   the   facts   in   the  an--- 
nouncement  can  be  summed  up  as  follows :  > 
"The  President,  Vice-Presidents  and  Di-  . 
rectors  of  the  new  organization  will  serve 
without    salary-;    National    Theaters  wilK. 
make  its  own  pictures,  but  also,  as  op>;^ 
portunity   offers,   purchase   complete  pic! 
tares ;   distribution,  both  in   this  country 
and  abroad,  will  be  through   Select  ex- 
changes." 

The  prospectus  sent  to  exhibitors  in 
connection  with  the  offering  of  the  pre- 
ferred stock  for  sale  contains  more  facts. 
Following  are  some  quotations  r 

"  National  Picture  Theaters,  Inc.,  has 
heen  organized  under  the  laws  of  the  State 
of  Delaware,  with  a  capital  stock  consist- 
ing of  50,000  shares  of  non-voting  7% 
cumulative  preferred  stock  (preferred  not 
only  as  to  dividends,  but  as  to  assets  as 
well)  of  the  par  value  of  $100  each  (aggre- 
gate total  of  $5,000,000)  and  100.000  shares 
of  common  stock  (no  par  value). 

"  Lewis  J.  Selznick  has  purchaL;<  !  the 
entire  issue  of  common  stock  for  $100,000 
in  cash.  None  but  motion  picture  exhib- 
itors may  subscribe  to  preferred  shares 
and  only  in  connection  with  a  franchise 
for  the  exhibition  of  pictures  issued  by 
National  Picture  Theaters.  Inc. 

"  The  preferred  stock  will  be  sold  at 
par.  Out  of  his  holdings  of  common  stock 
Mr.  Selznick  will  give  one  share  of  com- 
mon stock  with  each  share  of  preferred 
stock  purchased. 

"  Mr.  Selznick  will  accept  dividends  only 
on  as  many  shares  of  common  stock  as 
shall  be  held  by  exhibitors,  waiving  di\i- 
dends  on  the  balance." 

The  new  organization  would  thus  have 
five  millions  in  the  treasury,,  paid  by  ex- 
hibitors for  the  preferred  stock,  and  the 
one  hundred  thousand  paid  by  Mr.  Selz- 


nick for  the  entire  comm.on  stock  issue. 
Control  of  the  voting  stock  would  be  di- 
vided equally  between  Selznick  and  the 
exhibitors  who  had  received  one  share  of 
the  common  for  each  hundred  dollars 
worth  of  preferred  they  purchased. 

The  prospectus  goes  on  to  say: 

"The  officers  of  the  company  will  con- 
sist of  a  President,  Vice-President,  addi- 
tional Vice-Presidents  selected  solely  from 
exhibitor  stockholders,  thirty  directors  of 
whom  twenty-six  shall  be  exhibitor  stock- 
holders, and  an  executive  committee  of  the 
Board  of  Directors.  There  will  be  no 
executive  salaries. 

"  To  insure  the  active  co-operation  and 
whole-hearted  support  of  influential  repre- 
sentative exhibitors  who  become  Vice- 
Presidents  or  Directors  of  National  Pic- 
ture Theaters,  Inc.,  and  also  to  assure  the 
main  body  of  exhibitor  members  that  these 
officers  are  financially  committed  to  the 
success  of  the  enterprise,  each  of  such 
Vice-Presidents  and  Directors  (according 
to  the  .importance  of  their  territories) 
will  subscribe  to  no  less  than  one  hundred 
shares  and  no  more  than  two  hundred  and 
fifty  shares  of  the  preferred  stock." 

The  President  and  first  Vice-President 
are  unnamed,  the  balance  of  the  officers 
and  directors,  with  the  exception  of  four 
of  the  latter,  are  selected  from  among  the 
exhibitors  who  can  afford  the  purchase  of 
from  ten  to  twenty-five  thousand  dollars 
worth  of  the  preferred  stock.  The  pros- 
pectus sheds  no  light  on  the  manner  of 
selection  of  the  four  directors  who  are  not 
required  to  be  exhibitor-members. 

Other  interesting  sections  of  the  pros- 
pectus read : 

"  No  franchise  contract  will  be  valid  un- 
less executed  in  New  York  City  by  the 
President  or  First  Vice-President  of  the 
Corporation." 

"  Either  party  may  cancel  on  sixty  days' 
written  notice." 

"  For  the  benefit  of  stockholders  and  in 
order  to  establish  just  but  profitable  prices 
for  non-mem.bcr  exhibitors,  each  picture 
owned  by  the  corporation  will  be  assessed 
on  a  basis  of  twice  the  actual  cost  of  the 
negatives. 

"  While  it  will  be  the  policy  of  National 
Picture  Theaters,  Inc.,  to  make  its  own 
productions  wherever  the  advantage  of  the 
organization  can  be  so  served,  from  time 
lo  time  as  opportunity  offers,  completed 
jvcturcs  of  exceptional  merit  and  distinc- 
tion will  be  purchased." 


THIS  AND  THAT 


B.  J.  Myers,  manager  of  the  Gold  The- 
atre, Chicago,  111.,  announces  that  this 
theatre  has  been  taken  over  by  Samuel 
Abrahams,  who  still  retains  the  Waverly 
Theatre  in  the  same  citv. 


Steps  are  being  taken  bj'  the  Natit)nal 
Association  of  the  Motion  Picture  In- 
dustry to  organize  a  post  of  the  Ameri- 
can Legion  for  eligible  candidates  engaged 
in  the  motion-picture  business.  Full  in- 
formation may  be  secured  by  communi- 
cating with  the  offices  of-  the  Assi^ciation 
located  in  the  Times  Building,  New  York. 


Harrj'  L.  Knapp,  chairman  of  th;  State 
Board  of  Censors  of  Pennsylvania,  has 
adopted  a  system  for  the  board  v.'hereby 
each  film  approved  by  the  board. will  have 
only  one  approval  seal  instead  of  two. 
This  plan,  it  is  said,  will  save  to  the  State 
thousands  ot  dollars  annually.  A  monthly 
bulletin  will  also  be  issued  containing  a 
list  of  the  changes  ordered  by  the  board 
for  the  preceding  month  and  the  names 
of  the  subjects  disapproved. 


The  Crescent  Amusement  Co.  of  Nash- 
ville has  leased  a  building,  occupied  at 
present  by  Miss  Nell  O'Bryan  &  Co.,  a  mil- 
linery establishment.  The  company  plans 
to  erect  a  modern  theatre  on  the  ground 
floor,  beginning  work  about  Januarj-  1st. 


The  Dixie  Amusement  Company  will 
tear  down  the  old  Metropolitan  Theatre 
in  Memphis  in  the  near  future,  according 
to  reports,  and  will  erect  a  colored  house, 
costing,  it  is  said,  nearly  $100,(X)0. 


The  S.  Rankin  Drew  Post  of  the  Amer- 
icaii  Legion  plans  to  celebrate  Armistice 
Day  in  a  fitting  manner.  Frank  McCoy, 
stage  maivager  of  the  Empire  Theatre,  is 
to  be  master  of  the  ceremonies  of  the  oc- 
casion. Ra\Tnond  Hitchcock,  the  U.  S. 
Navy  Band'  Roy  Atwell.  John  Cumber- 
land. U.  S.  Navy  Quartette,  an  act  from 
the  N.  Y.  Hippodrome,  Norman  Sper.  Ir\-- 
ing  Berlin,  U.  S.  Glee  Club  Quarette  and 
a  motion  picture  showing  how  Amistice 
Day,  1918,  was  celebrated  in  the  little 
town  of  New  York,  will  be  some  of  the 
program,  it  is  said. 


November  75,  i  9  i  9 


3579 


Looping  the  Loop  in  the  Windy  City 


The  Chicago  Beehive  Office  has  added 
Mr.  Hill  Bernstine  to  its  sales  staff. 


V'enicr  Hicks  for  the  last  two  years  man- 
ager, and  Paul  W.  Ballance,  have  purchased 
the  Family  Theatre  at  Marion,  Illinois. 


Motion  Picture  theatres  at  Chadwick  and 
Midgeville,  Illinois,  have  been  purchased 
from  H.  E.  Putcrbaugh  by  Francis  Fahrney. 


The  Mignet  will  be  the  name  of  a  new 
theatre  being  erected  at  Highland,  Wiscon- 
sin, by  H.  H.  Krcutzmann. 


Nicholas  O.  Valerius  has  sold  the  Ken- 
wood Theatre  Building,  Chicago,  to  Charles 
A.  Watson.  The  building  contains,  beside 
the  Kenwood  theatre,  which  is  leased  to 
Ascher  Brothers,  nine  stores  and  fifteen 
offices  and  apartments.  The  consideration 
for  the  transfer  is  reported  to  be  $200,000. 


Another  woman  has  joined  the  ranks  of 
motion  picture  exhibitors  in  Illinois,  in  the 
person  of  Mrs.  V.  Cottrell,  who  has  pur- 
chased the  motion  picture  theatre  at  La 
Grange,  Illinois. 


Joseph  Friedman  of  the  Celebrated  Play- 
ers Film  Corporation  was  taken  ill  in  the 
Chicago  office  last  week  and  was  removed 
to  his  home.  His  many  friends  will  be 
glad  to  know  that  he  is  recovering  and 
expects  to  be  back  at  his  desk  in  a  few 
days. 


C.  Eddy  Eckels,  recently  appointed  gen- 
eral manager  of  the  Capital  Film  Company, 
Chicago,  has  returned  from  a  three  weeks' 
trip  to  California  film  centers. 


Edith  Dampicr,  until  recently  a  writer 
on  the  staff  of  Willis  and  Eckels  and  Mack, 
Chicago,  has  joined  the  ranks  of  the  "  sob 
sisters "  on  the  Chicago  Examiner.  Miss 
Margolis,  recently  with  System  Magazine, 
will  lake  Miss  Dampier's  place  with  the 
popular  advertising  firm. 


Al  Rosenthal,  of  the  Rosenthal  Saper- 
stein  Exchange,  is  back  in  Chicago  with 
pictures  which  he  arranged  for,  while  on  a 
visit  to  Xew  York. 


Paul  G.  Smith,  whose  appointment  as  ad- 
vertising and  exploitation  representative 
for  Chicago  territory  of  Select  Pictures,  re- 
cently was  announced  by  Ben  Beadell, 
Chicago  manager,  is  back  at  his  desk  after 
a  short  hone>Tnoon  trip. 


Realart  Pictures  Corporation,  Harry  W. 
W^illard,  branch  manager,  this  week  is 
moving  its  offices  from  temporary  quarters 
in  the  Consumers  Building  to  the  seventh 
floor  of  the  Film  Exchange  Building.  207 
South  Wabash  Ave.  The  entire  floor  has 
been  handsomelv  fitted  up  by  the  Realart 
and  th^ir  distributing  agency  for  the  dis- 
trict will  be  maintained  there. 


"CONFESSION"  OPENS 
Well  Received  at  Premier  in 
Boston,  Wires  Brand 

THE  premier  of  "  Confession  "  was 
given  at  Symphony  Hall,  Boston, 
November  3,  and  according  to 
dispatches  from  Joe  Brandt,  re- 
cei\ed  a  wonderful  reception,  exhibitors 
and  State-right  men  predicting  great  suc- 
cess for  the  feature,  which  is  said  to  give 
Henry  Walthall  his  greatest  film  role. 


The  Alhambra  Theatre  of  Ellwood,  Indi- 
ana, has  been  acquired  from  Don  Burlcy  by 
J.  H.  Fihe.  This  puts  Mr.  Fihe,  for  whom 
Frank  Mackej-  is  manager,  in  control  of 
all  the  Ellwood  Theatres,  with  the  excep- 
tion of  the  Princess.  The  Fihe  interests 
recently  acquired  the  Colonial,  which  has 
been  renamed.  Baby  Grand,  and  the  Grand, 
which  burned  a  short  time  ago,  is  being  re- 
built with  a  capacity  of  1,350  seats.  As 
J.  A.  Humphrey,  the  veteran  Vitagraph 
salesman  acted  as  intermediary  in  the  Al- 
hambra transaction,  it  is  safe  to  say  that 
\  itagraph  films  will  be  given  prominence 
on  the  programs  of  the  Fihe  houses. 


A  real  life  romance  of  the  Moving  Pic- 
ture Theaters  has  had  a  happy  culmination 
in  the  marriage  of  C.  A.  Seilz,  manager  of 
the  Palace  Theatre  at  Highland  Park,  III., 
to  the  lady  manager  of  his  theater  located 
at  Troy,  III.  The  two  theatres  will  have 
the  unusual  distinction  from  now  on  of 
being  under  the  old  and  new  management 
at  the  same  time. 


Harry  W^eiss,  manager  of  the  Chicago 
First  National  Office,  has  returned  from  a 
five  weeks'  trip  through  Illinois  and  reports 
conditions  abnormal,  but  abnormal  in  favor 
of  the  moving  picture  exhibitors,  and  pre- 
dicts that  this  will  be  the  biggest  year  in 
the  history  of  the  industry.  Mr.  Weiss  also 
says  that  this  was  the  biggest  trip  in  a  busi- 
ness way  that  he  has  ever  made  and  broke 
all  records  on  a  dollar  and  cents  basis. 


William  McXamar,  owner  of  the  Rex 
Theater  at  Virden,  III.,  has  moved  into  his 
new  1,500-seat  house,  also  called  the  Rex. 
The  old  structure  will  be  torn  down. 


Frank  Thielan  is  having  plans  drawn  for 
new  theaters  which  he  proposes  to  erect  at 
Elgin  and  Bloomington,  III. 


Jaxon  Brothers,  owners  of  the  Opera 
House  at  Bushnell,  III.,  have  purchased  the 
Gem  Theater  and  are  operating  it  while  the 
Opera  House  is  being  wrecked  to  make 
room  for  a  new  and  modern  theater  which 
they  are  planning. 


The  Rice  Hotel  Co.,  Dixon,  111.,  is  con- 
sidering thf  erection  of  a  new  th'^ater  on 
the  site  of  the  old  opera  house  in  that  city. 


John  Marlow,  president  and  manager 
of  the  Hippodrome  Theatre  at  Herrin, 
111.,  announces  that  their  new  theatre  at 
Murphysboro,  111.,  will  open  December 
15.  This  theatre  has  a  seating  capacity  of 
1,600  and  is  elaborately  furnished  and  con- 
tains a  $15,000  pipe  organ. 

Manager  \V.  J.  Mahoney  of  the  Rialto, 
in  Providence,  R.  I.,  a  picture  house  just 
opened,  last  week  entertained  the  mem- 
bers of  the  police  force  at  a  free  showing 
of  Tom  Moore  in  "  One  of  the  Finest." 


The  Coronet  Film  Company  has  been 
granted  a  permit  in  Providence,  R.  I.,  to 
erect  a  studio  near  the  Eastern  Film  Com- 
pany's plant  on  Elmwood  avenue. 


Mr.  Wright  of  Memphis,  Tcnn.,  secre- 
tary of  the  Boys'  Division  of  the  Y.  M. 
C.  A.,  has  arranged  for  a  showing  of 
pictures  particularly  suitable  for  children 
at  the  following  institutions  of  Memphis 
each  week :  Juvenile  Court,  Lcath  Or- 
phanage, Wesley  House,  Crippled  Chil- 
dren's Hospital,  and  the  Y.  M.  C.  A. 


Work  on  the  two  new  Memphis  Loew 
Theatres  and  the  Pantages  house  is  pro- 
gressing, and  both  circuits  advise  that 
they  will  l)Oth  have  a  theatre  completed 
on  or  about  April  1st. 


S.  N.  Crowen  is  constructing  a  new  the- 
atre in  the  southwest  section  of  Chicago, 
known  as  Clearing,  63d  Street  and  Central 
Avenue. 

*     *  * 

All  Southern  California  Houses  Hit 
by  Prosperity  Wave 

Perhaps  the  best  indication  by  which 
to  judge  the  business  of  theatres  in  Los 
Angeles  and  the  Southern  California  ter- 
ritory, is  by  the  fact  that  every  theatre  is 
now  being  successfully  operated,  and 
theatres  are  selling  for  prices  two  and 
even  three  times  as  much  as  they  could 
have  been  purchased  for  one  year  ago. 
These  statements,  of  course,  refer  to  the 
suburban  houses,  and  those  of  the  smaller 
towns  in  California. 

In  all  there  are  about  100  theatres  in 
the  city  of  Los  Angeles  showing  motion 
pictures,  and  up  until  six  or  seven  months 
ago,  it  was  not  unusual  for  at  least  fifteen 
per  cent  of  these  theatres  to  be  closed  a 
portion  of  the  time.  In  fact,  about  fifteen 
per  cent  of  the  houses  were  looked  upon 
as  trading  stock  which  changed  hands  \  ery 
frequently.  This  condition  does  not  seem 
to  exist  to-day  and  report  from  the  own- 
ers indicate  that  all  are  making  money. 

One  year  ago,  a  theatre  on  Central 
Avenue  was  sold  for  $5,500,  and  this  week 
the  owner  refused  $15,000  for  the  house. 
Another  instance  which  illustrates  the 
prices  being  offered  for  theatres,  was  the 
purchase  by  a  well-known  exhibitor  of  a 
suburban  theatre  for  $12,000,  which  could 
have  been  bought  a  year  ago  for  three  or 
four   thousand  dollars. 


3580 

Directors'  Assn.  Hold  Meeting 


Messrs.  Haas  and  Seessel  of  F.  P. — 
Lasky  Deliver  Interesting  and 
Instructive  Addresses 

AT  the  meeting  of  the  Motion  Picture 
Director's  Association, held  at  234  West 
55th  Street,  Tuesday  eveninfj,  addresses 
were  deli\  ered  by  Robert  Haas  and  Charles 
Seessel,  of  the  Art  and  Technical  Depart- 
ment of  the  Eastern  studios  of  the  P"amous 
Players-Lasky  Corporation,  President 
George  Irving  was  in  the  chair  and  the 
following  members  of  the  association  were 
present:  Fred  Thompson,  George  B.  Seitz, 
John  S.  Robertson,  Kenneth  Webb,  Walter 
Edwards,  George  Sargent,  Charles  Giblyn, 
S.  E.  V.  Taylor,  J.  Gordon  Edwards, 
J.  Searle  Dawley,  John  Adolphi,  Perry 
Vekroff,  C.  J.  Williams  and  Ashley  Miller. 

After  the  regular  business  of  the  asso- 
ciation was  disposed  of.  President  Irving 
introduced  Mr.  Haas,  who  spoke  in  part 
as  follows : 

"There  are  a  great  many  definitions  of 
the  term  architecture,  l)ut  the  best  I  think 
is  this  :  'Architecture  is  good  construction 
made  beautiful,  reflecting  the  character  of 
people.'  The  architecture  of  the  Greeks 
expressed  the  sentiment  and  culture  of 
their  civilization.    The  architecture  of  the 


F.  P. —  Lasky  Produces  Film,  Due  for 
Release  Soon,  Showing  Services 
of  Nat'l  Catholic  Council 

THE  Famous  Players-Lasky  Corpora- 
tion announces  that  it  has  under  pro- 
duction a  picture  entitled  "American  Cath- 
oFics  in  W^ar  and  Reconstruction."  The 
picture  is  being  prepared  by  the  Educa- 
tional Departm.ent  of  the  corporation 
under  the  supervision  of  the  Motion-Pic- 
ture Committee  of  the  National  Catholic 
War  Council  with  the  co-operation  of  the 
K.  of  C.  Committee  on  War  Activities. 

The  picture  epitomizes  in  narrative  form 
the  patriotic  services  of  the  hierarchy, 
clergy,  the  National  War  Council,  the 
Knights  of  Columbus  and  the  Catholic 
laity  generally  during  the  period  of  the 
War,  according  to  the  reports  receixed. 
The  film  is  said  to  be  divided  into  five  sec- 
tions, the  first  three  of  which  deal  with  the 


Rothapfel  Works  on  Alterations  in 
Calfornia  Theatre 

When  the  California  Theatre  in  Los 
Angeles  passes  into  the  hands  of  its  new 
owner.  "  Samuel  Goldwyn,  on  November 
2d,  it  will  be  closed  for  a  short  time  in 
order  that  decorations,  alterations  and 
other  changes  may  be  made  to  improve  the 
theatre  according  to  the  ideas  of  Samuel 
L.  Rothapfel,  who  arrived  in  Los  Angeles 
October  22d,  to  assume  the  work  of  su- 
pervis'nPT  the  opening  of  the  house  under 
Mr.  Goldwyn's  management. 

Although  no  statements  ha\e  been  is- 
sued in  the  West  by  any  of  the  parties 
concerned,  it  is  definitely  understood  that 
Fred  Miller  will  continue  as  general  man- 


Romans  stood  for  organization,  formulae, 
authority,  etc.  Mediae\al  architecture  was 
the  expression  of  religion  and  the  senti- 
ment of  the  infinite.  .America  itself  is 
the  great  melting  pot  of  the  races,  so 
American  architecture  to-day  is  the  fusing 
of  many  styles. 

"A  room  should  be  designed  to  live  in, 
with  a  sympathetic  regard  for  the  indi- 
vidual refinemeius  of  those  who  make  it 
a  home.  Aside  from  a  few  things  such 
as  camera  angles  an<l  photographic  color 
values,  lights,  etc.,  motion  picture  rooms 
should  be  designed  with  exactly  the  same 
thought  as  an  architect  or  decorator  has 
for  his  clients,  the  thing  uppermost  in  his 
mind  l)eing  character." 

Mr.  Seessel^s  address  was  along  more 
technical  lines,  "We  meet  the  director," 
he  said  in  part,  "  and  the  scheme  laid  out 
for  the  picture  set  is  turned  over  to  Mr. 
Haas.  I  make  six  blue-prints  of  the  set. 
These  show  the  numl)er  of  pieces  of  fur- 
niture, character,  size,  shape,  design,  etc., 
and  give  the  proportions  needed;  also 
lighting,  fixtures,  floor  coverings  to  make 
a  complete  room.  This  is  then  submitted 
to  the  directors  for  their  approval,  as  we 
believe  in  givinsj  the  director  everything 
that  he  desires." 


material  just  cited.  The  concluding  por- 
tions deal  with  the  "  after-the-war "  serv- 
ices of  the  Catholic  Committee  oil  Special 
War  Activities,  including  the  aims  of  re- 
construction, vocational  guidance,  and  the 
caring  for  the  sick  and  wounded. 

On  behalf  of  the  National  Catholic  War 
Council  the  preparation  of  the  film  is  being 
looked  after  by  the  Motion  Picture  Com- 
mittee composed  of  Charles  A.  McMahon, 
Chairman  ;  Robert  G.  Drady,  Frederick  A. 
Sweet  and  Michael  Williams.  Mr.  Sweet 
is  doing  the  actual  work  of  editing  and 
outlining  of  the  film  at  the  Educational 
Department  studios  of  Famous  Pla\xrs- 
I..asky  Corporation.  According  to  reports, 
the  actual  work  of  production  should  be 
completed  within  the  next  week,  and  it  is 
anticipated  that  the  picture  will  be  circu- 
lated among  Catholic  churches,  parishes 
and  clubs  in  the  near  future. 


ager  and  Rov  M'ller,  who  has  been  in 
charge  of  advertising  and  publicity  will 
continue  in  that  capacity.  Mr.  RothapfeFs 
work  will  be  concluded  in  eight  or  ten 
weeks,  according  to  his  statement  shortly 
after  arriving  mi  Los  Angeles. 


New  Motion-Picture  Theatre  for 
Manch*?ster,  Tennessee 

Cowan  Oldh-im,  of  McMinville,  Teim., 
has  recently  purchased  the  interest  of  John 
A.  Chumberle'-  in  the  Colonial  Theatre  at 
Manchester  Teim.  The  Colonial  will  be 
closed  for  abou^  two  weeks,  during  which 
time  the  theatre  will  be  remodeled  and  an 
entire  new  ouf^*  installed.  It  will  then 
be  reopened  under  new  management. 


Motion  Picture  News 

Cathohc  War  Council's  Program  of 
Film  Civic  Educational  Campaign 

On  the  eve  of  the  initiation  of  it 
nation-wide  Civic  Education  campaigi. 
the  National  Catholic  War  Council  has 
definitely  announced  a  schedule  of  films 
to  be  used  in  connection  with  the  work. 
In  accordance  with  the  contract  recently 
concluded  with  Famous  Players-Lasky 
Corporation  the  Council  advocates  the 
.showing  of  clean  comedies,  pictures  in- 
spiring patriotism,  offering  vocation;/ 
guidance  of  presenting  subjects  of  edu- 
cational value. 

Each  Civic  Educational  program  wili 
comprise  12  separate  and  complete  entei- 
tainments,  one  entertainment  to  be  given 
weekly  until  the  series  is  completed.  Fi\  e 
reels  of  entertaining  motion  pictures  will 
be  shown  each  evening,  as  follows:  (a)  ;i 
patriotic  picture;  (]>)  a  travelogue;  (r  i 
an  industrial  or  combination  magazine  fea- 
ture covering  subjects  of  educational  or 
scientific  interest;  (d)  a  safety  first,  sani- 
tation, recreation  or  better  health  picture 
and  (e)  a  short  dramatic  or  clean  comedy 
picture. 

The  wholesome  comedies  of  the  Para- 
mount-Drew pictures,  the  Paramount- 
Burton  Holmes  Travel  Pictures,  the  Para- 
mount Ma.gazine  and  educational  films  will 
lie  available  for  the  work  of  Catholic  par- 
ishes in  their  educational  program  as  a  re- 
sult. The  probability  exists  that  even 
broader  limits  may  be  attained  in  the  con- 
summation of  these  plans. 

"American  Catholics  in  War  and  Recon- 
struction," the  film  which  has  been  pre- 
pared by  Famous  Playcrs-Laskj^  Corpora- 
tion under  the  supervision  of  the  National 
Catholic  War  Council,  depicting  the  war- 
time and  reconstruction  activities  of  the 
Catholic  church,  will  be  circulated  among 
Catholic  parishes  as  the  initial  offering  of 
the  Civic  Education  program. 


"  Hi  "  West  Joins  Lynch  Forces 

Another  newspaperman  has  entered  the 
motion  picture  industry.  This  time  it  is 
C.  H.  ("  Hi ")  \\'est,  for  seven  years  a 
city  editor  and  a  Sunday  editor  on  the 
Minneapolis  Tribune. 

Mr.  West  has  joined  S.  A.  Lynch  Enter- 
prises and  is  with  Charles  G.  Branham 
at  Dallas,  Tex.  He  read  copy  on  the  Chi- 
cago Examiner  for  a  year  and  previous 
to  that  was  a  reporter  in  Philadelphia, 
Camden,  St.  Paul,  Sioux  City,  Omaha, 
Duluth ;  was  assistant  city  editor  on  the 
Spokane  Chronicle  and  reporter  on  the 
San  Francisco  Chronicle. 

The  Lynch  Enterprises  expect  to  profit 
bv  the  wide  newspaper  experiences  of 
"  Hi  "  West  and  is  surrounding  itself  wLh 
publicity  and  exploitation  fortifications  in 
the  shape  of  an  efficient  staff  headed  by 
Charles  G.  Branham. 


New  York  F.I.L.M.  Club  to  Give 
Dinner  Evening  of  Nov.  8th 

The  Xew  York  F.I.L.M.  Club  will  give 
a  "  Beeksteak  Dinner  "  on  Saturday  night, 
November  8th,  at  Healy's,  66th  street  and 
Broadway.  Tickets  can  be  secured  from 
any  of  the  managers  of  the  various  ex- 
changes. This  is  expected  to  be  an  unusual 
e\  ent  and  a  large  attendance  is  anticipated. 


War  Film  of  Catholic  Council 


November  75,  19^9 


3581 


News  of  the  Country  Via  Correspondence 


CLEVELAND 

Robert  McLaughlin,  author,  playwright 
and  scenarioist,  is  in  the  midst  of  a  two- 
reel  propaganda  film  to  be  used  to  help 
fill  the  coffers  of  impoverished  Moses, 
Cleveland,  when  the  city's  community  chest 
drive  for  $5,(XX),(X)0  is  started.  The  theme 
of  the  film  is  based  on  an  allegory,  show- 
ing an  old  miser  in  the  hands  of  I'aith, 
Hope  and  Charity,  with  Charity  pointing 
out  the  city's  empty  chest,  and  Faith  and 
Hope  pleading  for  help. 


The  Rialto,  one  of  the  biggest  photo- 
play houses  on  the  West  Side,  opened  its 
doors  to  the  public  at  noon  Saturday, 
October  18.  This  theatre  will  accommodate 
1300  patrons  comfortably.  Everything  is 
of  the  most  modern,  up-to-date  type. 


The  Shaw-Hayden,  also  a  1200  seat  photo- 
play house  opened  its  doors  to  the  public 
for  the  first  tiinc  October  23.  The  Shaw- 
Hayden  is  the  biggest  neighborhood  theatre 
to  be  built  on  the  East  Side.  Nothing  has 
been  spared  to  make  it  complete  both  in 
structure,  equipment,  decorations  or  pro- 
gram. J.  J.  Mcllcrt,  who  also  runs  the 
Fulton  theatre,  Cleveland,  is  manager  of 
the  new  Shaw-Hayden. 


\V.  H.  Hoffman  returned  to  Cleveland 
last  week,  after  an  absence  of  several 
years,  to  open  a  branch  Pioneer  exchange. 
The  space  formerly  occupied  by  Hallmark, 
was  selected  and  J.  K.  Mooney 


Maurice  Levenson,  a  film  man  whose  ex- 
perience in  the  industry  have  taken  him 
from  Dallas  to  New  York  and  back  to 
Cleveland,  is  now  with  Dave  Warner  in 
the  Dave  Warner  Films.  Levison  has  just 
been  mustered  out  of  the  Canadian  over- 
seas service. 


B.  S.  Gorby  has  recently  purchased  the 
Belmar  theatre,  Sebring,  Ohio,  and  will 
give  it  his  personal  supervision. 

H.  E.  Horwitz,  owner  of  the  Oljmpia 
theatre,  Cleveland,  has  just  closed  a  deal 
for  the  purchase  of  the  new  Rialto  theatre, 
which  is  in  the  course  of  construction  in 
East  Akron,  Ohio,  directly  opposite  the 
Goodyear  Tire  and  Rubber  Coinpany.  The 
house  which  will  cost  $250,000  when  com- 
pleted, will  have  all  the  latest  building  and 
projection  equipment,  with  accommodations 
for  1200  people. 

DETROIT 

Frank  W.  Gebhardt,  president  of  the 
Detroit  Board  of  Motion  Picture  Exchange 
managers  will  represent  the  local  organiza- 
tion at  the  meeting  to  be  held  in  New  York 
October  29,  to  form  a  national  association. 


I.  Lesserman,  of  Chicago,  has  leased  the 
Grand  Circus  theatre  here.  It  is  a  down- 
town house,  seating  about  700.    Plans  are 


underway  to  redecorate  and  otherwise  im- 
prove it.    A  Univer.sal  picture,  "  L'ommon 
Property,"  goes  in  there  lor  the  week  of 
October  26. 


Howard  O.  Pierce  has  been  again  ap- 
pointed publicity  director  for  the  John  K. 
Kunsk>-  theatres.  Thomas  Moule  will  man- 
age the  Madison  and  Adams  theatres,  with 
Clyde  Wixom  acting  as  assistant  at  the 
Adams. 


The  Pioneer  Film  Corporation  has  opened 
offices  on  the  ground  tloor  of  the  filin 
building  with  .\rt.  lUankmeyer  in  charge. 

BUFFALO 

The  Star  theatre  which  under  its  new 
holding  companj'  has  been  showing  feature 
films  for  several  weeks  went  into  its  new 
policy  of  popular  vaudeville  and  picture, 
commencing  Monday,  October  27.  The 
opening  picture  is  Herbert  Rawlinson  in 
"A  Dangerous  Affair."  The  Griffith  reper- 
toire season  was  not  a  success  at  the  Star. 


Henry  E.  Wilkinson,  manager  of  the 
Realart  exchange,  reports  several  bookings 
for  the  first  production  to  be  released  by 
the  company,  "  Soldiers  of  Fortune,"  and 
is  planning  to  take  several  exhibitors  to 
New  York  to  see  the  picture. 


Buffalo  newspapers  are  beginnitig  to  cut 
down  theatrical  readers  and  are  also  elim- 
inating special  stories  given  some  of  the 
leading  houses  as  midweek  notices.  This 
is  especially  noticed  in  The  Evening  News, 
the  Courier  and  the  Enquirer.  Rates,  of 
course,  remain  the  same.  They  are  almost 
the  highest  in  the  country. 


Double  feature  programs  are  being 
shown  at  the  Regent  theatre,  a  neighbor- 
hood house  every  night.  Billy  West,  the 
manager,  says  the  patrons  like  it  but  admits 
it's  an  awful  job  booking  films. 


Al,  Becker  will  show  pictures  across 
from  the  Buffalo  Evening  Xexi's,  Election 
night.  Mr.  Becker  who  is  manager  of  the 
Buffalo  Theatre  Supply  Company  has  had 
charge  of  this  Election  night  film  show 
for  several  jears. 


John  Fenyvessy,  bother  of  Paul  Feny- 
vessy  and  son  of  Albert  A.,  theatrical  mag- 
nate, took  charge  of  the  Star  theatre, 
commencing  Monday,  October  20  as  inan- 
aging  director.  Paid  has  been  acting  as 
manager  and  will  continue  as  assistant  to 
his  brother. 


The  new  theatre  being  built  in  the  South 
Park  district  by  the  Hall-Haney  interests 
will  be  named  the  Piccadilly,  it  is  learned. 
The  house  is  fast  nearing  completion  and 
will  have  cost  $100,000  when  completed. 


A  story  was  printed  in  the  local  news- 
papers last  week  that  there  will  be  a  new 


1,000  room  Hotel  Statler  built  on  Niagara 
Square.  This  was  good  news  to  the  Star 
and  Shea  theatre  managements  both  of 
which  houses  woidd  benefit  greatly  from 
the  project.  It  is  said  the  structure  will 
cost  $7,5(X),00(). 


That  the  Mark-Strand  Company  will 
build  the  largest  of  a  new  chain  of  theatres 
in  Buffalo  with  a  seating  capacity  of  4,000 
cannot  be  confirmed  here.  If  true,  Buffalo 
will  have  two  of  the  finest  motion  picture 
theatres  in  the  world  next  year,  with  the 
completion  of  Shea's  Metropolitan  and  this 
house. 

SEA  TTLE 

H.  -A.  Johnson  Compaiiv,  Inc.,  announce 
to  the  trade  that  the  officers  of  'he  com- 
pany have  been  elected  and  it  is  their  desire 
that  the  trade  know  that  there  will  be  no 
interruptions  in  the  service  of  the  house 
because  of  Mr.  Johnson's  death.  Mrs.  H. 
A.  Johnson,  is  now  president  of  the  con- 
cern and  Mr.  L.  E.  Johnson  has  been 
added  as  salcsinan.  All  business  will,  as 
heretofore,  be  conducted  under  the  able 
management  of  Mr.  Ray  Kelsall. 


Since  Mr.  J.  M.  Dunn,  has  resigned  as 
cashier  of  the  Seattle  Select  office,  as  he 
has  left  for  Philadelphia,  Mr.  O.  B.  Her- 
gert  has  been  appointed  to  his  place.  Mr. 
Hergert  is  well  known  in  both  lumber  and 
film  circles  of  the  Northwest  and  has  been 
rising  rapidly  in  film  circles  since  he  has 
entered  them. 


Harry  Hoyle  who  has  been  associated 
with  some  big  picture  concerns  for  the  past 
seven  years  has  been  appointed  assistant 
manager  and  booker  in  the  Seattle  Select 
branch. 

PORTLAND 

A  special  exhibitors'  viewing  held  by 
Manager  Sol  Baum,  of  the  Universal  Film 
Exchange,  in  Portland,  Friday,  October  17, 
on  the  new  serial,  "  The  Great  Radium 
Mystery,"  brought  out  a  general  attendance 
of  local  exhibitors  and  exhibitors  from 
neighboring  cities,  and  bore  fruit  in  iin- 
mcdiate  bookings. 


James  Grant  Kelly,  former  Portland 
newspaperman,  has  gone  to  California  to 
manage  the  California  exploitation  for  the 
Cloverio  Film  project,  a  local  concern. 
He  will  also  handle  publicity  for  J.  War- 
ren Kerrigan. 


"  Doc "  C.  S.  Crews,  of  the  Liberty 
theatre,  Walla  Walla,  Washington,  has 
booked  the  Stage  Women's  War  Relief 
Series  to  his  house  to  begin  the  latter  part 
of  October,  and  will  feature  them  as  a 
special  attraction.  The  Majestic  theatre, 
in  Portland,  runs  these  features  monthly  on 
a  double  bill,  giving  the  Stage  Women's 
two-reel  equal  importance  in  the  advertis- 
ing, with  the  other  feature. 


3582  Motion  Picture  News 

lllllllllllllllllllllllllllllllllllllllllllllllllllllllllli^ 

I  Exhibitor  Service  Bureau  I 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

McVoy  Says  Film  Service  Must  Drop 


Interesting  Letter  on  Admissions  by  Ross  A.  McVoy,  Manager  of  the  Morgan 

Theatre,  Auburn,  N.  Y. 
Some  people  who  read  this  article  might  conclude  that  Mr.  McVoy  was  born 
with  a  hatred  for  film  exchanges  or  that  his  liver  was  bad  the  day  he  wrote  this 
article. 

Since  we  happen  to  know  him  personally,  and  right  here  we  can  tell  you  that 
there  isn't  a  better  showman  in  his  neck  of  the  woods,  we  can  assure  you  that 
neither  is  the  case. 

McVoy  likes  to  buy  good  films  as  cheaply  as  he  can,  which  is  laudable.  He 
hates  to  come  across  for  service  not  so  much  because  he  just  doesn't  like  to  give 
up  the  money  but  for  the  reason  that  at  his  prices  of  admission  which  he  claims 
he  doesn't  dare  raise,  he  can't  afford  to  pay  more  than  he  has  been  paying. 

In  this  we  believe  he  is  not  alone,  that  the  majority  of  the  exhibitors  in  the  size 
city  Mr.  McVoy  inhabits  are  the  ones  who  have  been  hit  the  hardest  by  the  pro- 
ducers who  have  insisted  on  more  money  for  their  productions. 

To  our  personal  knowledge  Mr.  McVoy  and  also  thousands  of  other  exhibitors  in 
the  medium  sized  towns  have  played  the  biggest  productions  of  the  past  year  at 
the  admission  prices  now  in  vogue  at  the  Morgan.  Is  it  any  wonder  that  managers 
of  McVoy's  class  view  any  raise  in  rentals  with  alarm?    We  think  not. 

Read  what  Mr.  McVoy  has  to  say,  see  if  you  are  in  the  same  boat  with  him  and 
then  write  us  about  your  exhibitor  problem. 


Must  Get  More 

/^UR  prices  are,  afternoons,  11  cents 
straight,  and  evenings,  children,  11 
cents  and  adults  15  cents  and  we  pay  the 
war  tax.  Are  we  going  to  raise  prices? 
I  think  that  nights  should  be  11  cents  for 
children  and  17  cents  for  adults. 

It  is  absolutely  necessary  that  prices 
should  be  that  amount  in  our  theatre  to 
make  any  money.  Film  rentals  are  boosted 
in  Auburn,  as  a  rule,  100  per  cent,  and  in 
one  instance  a  star  whose  two  days'  runs 
were  $50  for  two  days,  the  writer  was 
forced  to  pay  $225  for  three  days  and  will 
no  doubt  only  be  able  to  use  the  picture 
two  more  days.  It  is  highway  robbery. 
It  is  uncalled  for,  and  believe  me,  some 
day  these  same  people  are  going  to  be 
beggars  in  the  street  if  they  keep  up  such 
tactics. 

Our  admission  prices  will  positively  be 
standard. 

Can't  Juggle  Them 

No  successful  showman  can  continue 
to  "  juggle "  prices  and  succeed  in  this 
town  or  any  other  town  where  he  has 
competition  which  is  standard.  Further- 
more every  theatre  in  a  city  of  this  size 
has  a  steady  patronage.  Those  people 
should  —  but  they  do  not,  all  read  daily 
papers.  They  learn  the  price  of  admis- 
sion and  then  come  prepared  to  pay  it. 
Some  time  you  raise  your  prices,  you 
advertise,  you  think,  in  every  known  way, 
but  all  your  people  do  not  learn  to  know 
it  and  some  family  comes  down  with  the 
usual  fare  and  they  are  surprised  at  the 
advance.  Not  only  that,  but  they  have 
no  more  money  with  them  even  if  they 


wanted  to  pay  it.  They  go  to  the  other 
house,  perhaps  they  see  something  they 
like  and  go  again  —  good-bye  —  you  have 
lost  a  steady  patron  even  though  j'ou  fat- 
tened your  box  office  on  that  one  play. 
What's  the  answer  for  the  future?  Watch 
your  receipts  —  they  will  soon  tell  you. 
It's  the  business  that  stays  is  the  business 
that  pays  and  we  are  going  to  exert  every 
effort  to  hold  what  we  have. 

The  exchange  man  sends  his  represent- 
ative out  to  the  exhibitor  with  a  lot  of 
"  con "  about  you  must  get  more  money, 
and  then  they  turn  around  and  expect  you 
to  hand  it  right  back  to  them.  And  the 
exhibitor  as  a  rule,  including  myself  in 
some  instances,  does  it  and  smiles  even 
though  he  knows  it's  a  knock-out  punch 
and  below  the  belt  at  that. 

I'll  gamble  right  now  that  before  April 
first  3-ou  will  see  the  film  rentals  reduced 
fifty  per  cent.  Any  takers?  Those  who 
will  want  to  say  "  no,  it  won't  come  down  " 
are  those  poor  "  boobs "  who  fell  for  the 
first  high  rentals.  Yes,  I  was  one.  I 
booked  one  concern's  output  and  paid 
heavy  dough  for  it  and  have  been  treated 
like  a  dog  since  the  day  I  signed  the  con- 
tract and  I  do  not  mind  saying  that  when 
my  contracts  expire  with  this  company 
they  will  not  play  any  pictures  in  our 
theatre  unless  they  quote  prices  within 
reason. 

It's  an  outrage.  Film  salesmen  come 
thi-ough  and  take  contracts  for  more  than 
an  honest  exhibitor  can  pay  and  then  go 
to  a  vaudeville  house  and  because  they  see 
a  few  extra  dollars  they  place  their  serv- 
ice there.  Then  they  kick  because  the 
legitimate  motion  picture  theatre  cannot 
pay  their  prices.  The  time  is  not  far 
distant  when  a  great  majority  of  the  ex- 


hibitors will  combine  and  do  away  with 
this  cutthroat  manner  of  doing  business. 

Thank  the  Lord  the  writer  is  tied  up 
for  1919-1920  almost  to  a  play-date  with 
all  but  one  line  of  concerns  who  have 
treated  him  pretty  white,  but  neverthe- 
less it's  a  rotten  state  of  affairs. 

The  public  has  always  looked  to  the 
motion  picture  like  the  working  man  did 
to  his  glass  of  beer.  The  beer  is  taken 
away,  and  the  motion  picture  prices  have 
been  elevated  to  such  a  high  standard  of 
rentals  that  the  poor  people  who  were  the 
supporters  have  turned  from  the  motion 
picture  theatre. 

Admitting  that  everything  is  higher  — 
sure  it  is ;  but  has  the  completed  product 
warranted  anj-where  near  the  increase  in 
rentals  which  are  asked?  Receipts  have 
not  doubled  and  tripled,  etc.,  yet  rentals 
prices  in  some  instances  are  five  and  six 
times  what  they  were  and  for  no  bigger 
drawing  powers.  After  the  above,  some 
bird  will  say :  "  W' ell,  Mack,  you  know 
so  much,  what  would  you  suggest?"  What 
would  I  do?  I  would  get  producers,  ex- 
change managers  and  exhibitors  and  put 
all  the  releases  through  a  film  clearing 
house  owned  and  operated  b\'  all  the  pro- 
ducing companies.  Let  each  company  have 
its  own  representative  and  a  hundred  and 
fifty  or  less  exchanges  in  the  country  will 
do  the  trick.  Let  each  representative 
cover  his  territory  twice  a  year  or  more 
if  necessar>-  and  make  selling  film  a  com- 
mercial, legitimate  business.  Play  square 
and  the  answer  is  bigger  and  easier 
profits.  Think  of  the  expense  that  could 
be  saved  in  the  road  men  alone.  Where 
do  you  find  them  most  of  the  time?  In 
the  theatre  helping  the  manager  exploit 
his  show?  X'ot  by  a  long  shot,  but  hang- 
ing around  the  hotels  playing  cards  or 
lapping  up  the  remainder  of  Old  John 
Barleycorn. 

The  waste  must  be  eliminated  before 
grand  success  can  come.  Somebody  get 
at  the  bottom  of  the  waste  and  you'll  soon 
hear  the  boys  all  shouting  good  times, 
good  luck  and  come  again. 
Sincerelv, 

R.  A.  McVOY, 
Manager,  The  Morgan  Theatre. 


"  Clinching  His  Entrance  " 

THE  circuit  house  organ  for  the  Hulsey 
Enterprises    of    Dallas,    Texas,  is 
responsible  for  this  one. 

St.  Peter  looked  with  wonder  at  the  two 
rusty  coppers  which  the  passing  soul  had 
dropped  into  his  hand. 

"  Why,  my  good  man,"  he  asked,  "  what 
is  this  for?" 

"  W'ar  tax,"  murmured  the  soul  gloomily 
as  it  passed  through  the  heavenly  gates. 


November   75,  1919 


(Exhibitor  Service)  3583 


Your   Idea   and  Ours 


WE  felt  qiiile  sure  that  "  Broken  Blos- 
soms" would  get  some  good  advertis- 
ing, since  exhiltitors  know  that  they  have  a 
great  picture  and  will  feel  that  the  produc- 
tion justifies  spreading  themselves,  and 
this  display  by  the  Rialto  of  Tacoma,  one 
of  the  Jensen  and  Von  Herbcrg  houses  is 
evidence  that  we  were  correct.  This  w  as  a 
full  page  framed  by  Charles  R.  Rordigers, 
and  was  printed  in  three  colors,  a  very 
artistic  eflFect  being  achieved,  especially  in 
the  face  cuts  of  the  two  players  within  the 
pictured  cup  of  the  flower.  By  using  one 
of  the  stills  w^hich  shows  Donald  Crisp  in 
the  character  of  Battling  Burrows,  the 
three  important  characters  of  the  film  are 
brought  to  the  attcnion  of  the  reader. 
There  is  a  good  line  of  selling  talk  on  each 
side  of  the  scene  cut  and  the  Griffith  and 
title  line  are  both  nicely  displayed. 

We  call  this  the  best  display  to  come  to 
our  attention  on  this  picture.  It  is  big 
space  well  utilized. 


The  banner  show  day  of  fhe  year  is 
app-roaching:  Thanksgiving. 


THE  Hippodrome  of  Baltimore  has  taken 
a  scene  still  from  the  very  first  scenes 
of  "The  Dragon  Painter"  and  made  a  cut 
from  it. 

This  is  a  peculiar  sort  of  an  offering, 
one  of  great  scenic  beautj-  and  artistry 
and  by  the  use  of  the  cut  shown  the  Hip- 
jKjdrome  ad  man  has  told  his  readers  of 
this  fact  without  laying  emphasis  on  it  in 
words.  The  absence  of  selling  talk  con- 
cerning this  feature  may  be  forgiven  since 
the  story  is  extremely  slender,  and  since 


HIPPGil#OME 


THE  DRAGON 
PAINTER"  M 


Ha.\akawa's  followers  are  never  so  par- 
ticular concerning  what  his  pictures  are 
about.  This  ad  strikes  us  as  being  un- 
usual and  a  sure  attention  attracter  since 
the  scene  cut  is  so  large  and  the  reading 
matter  so  short.  There  are  few  pictures 
we  would  recommend  a  so  restricted  word 
announcement  but  we  are  inclined  to  give 
this  one  a  good  rating  nevertheless.  In 
size  this  was  four  columns  wide  and  eight 
inches  deep,  not  a  very  large  displa\'  yet 
one  which  stood  out  on  the  page  abo\  e  a 
tuimber  of  larger  more  complicated  ads. 


Ten  little  bathing  girls,  ushers  at  a  sho'u\ 
nothing  much  above  the  waist,  nothing 
much  belozv. 


H1--RP2  is  a  "Checkers"  display  by  the 
Schenley  theatre  of  Pittsburg  which 
really  is  much  too  crowded  yet  which  does 
not  appear  so  since  all  the  reading  matter 
and  cuts  have  been  tied  together  so  nicely. 

Aside  from  the  arrangement  of  cuts  and 
selling  talk  this  is  constructed  the  same 
way  as  nearly  all  the  ads  we  have  seen 
on  this  feature.  Picture  of  the  horse,  pic- 
ture of  "Checkers,"  emphasis  placed  on 
the  spectacular  stuff  in  the  various  scenes, 
etc. 

However  since  this  is  the  proper  way 
to  exploit  this  film,  this  display  is  entitled 
to  commendation. 

Attention  is  called  to  the  fact  that  the 
Schenley  has  told  Pittsburg  people  the 
time  the  feature  will  be  screened.  This  is 
important  nowadays  when  story  counts  in 
screen  entertainment. 

The  Schenley  also  advertises  a  parking 
place  for  cars.  This  is  the  first  in.stancc 
of  this  service  that  has  come  to  our  atten- 
tion. 


"C^OR  a  city  of  its  size  no  better  examples 
of  good  advertising  come  into  the 
office  than  from  Wichita,  Kansas,  and  usu- 
ally the  displays  which  we  admire  from 
this  source  are  the  work  of  the  Palace,  as 
is  this  one. 

As  has  been  the  rule  on  this  picture  the 
Palace  ad  man  has  given  plenty  of  space 
to  the  listing  with  personal  photographs,  of 
the  notable  cast  which  had  roles  in  "  Her 
Kingdom  of  Dreams."  In  addition,  a  very 
good  cut  of  Miss  Stewart  is  given  place  in 
the  top  right  hand  corner.  It  serves  to  bal- 
ance the  display  and  attract  attention.  The 
Palace  has  a  very  good  name  cut.  We  like 
the  selling  talk  used  in  this  one  too.  It 
doesn't  promise  any  wonderful  picture  but 
does  suggest  the  romantic  drama  one  would 
naturally  expect  from  the  title  of  the  fea- 
ture. The  inference  of  its  entertainment 
value  may  be  gained  from  the  splendid  cast 
of  characters  listed.  We  would  call  this 
one  of  the  most  tasteful  displays  we  have 
yet  seen  on  this  latest  Anita  Stewart  pic- 
ure.  In  size  the  ad  was  four  columns  wide 
by  14  inches  deep. 


Samson's  strength  was  in  his  hair,  and 
Mary  Pickford's  curls  draw  like  a  mus- 
tard plaster. 


IT  has  remained  for  the  Majestic  (Co- 
lumbus, Ohio)  ad  man  to  dig  up 
another  exploitation  angle  for  "  Lombardi, 
Ltd."  in  addition  to  the  many  we  saw  and 
others  have  seen  in  advertising  it.  What 
we  refer  to  is  billing  Virginia  Caldwell. 
Now,  Miss  Caldwell  won't  mean  much  to 
movie  fans  but  they  do  know  who  Howard 
Chandler  Christy  is  if  for  no  other  reason 
than  his  Liberty  Loan  posters  and  you  can 
bet  they  will  want  to  see  what  his  model 
looks  like.  We  would  call  this  feature  of 
the  billing  worthy  of  mention  in  every  ad 
on  "  Lombardi,  Ltd." 

The  display  is  also  a  bit  out  of  the  ordi- 
nary and  certainly  is  framed  just  the  way 
it  should  be  on  this  picture,  since  the  big 
bet  is  the  title  and  the  fact  that  it  is  from 
the  celebrated  Morosco  play.    We  have  one 


3584       (Exhibitor  Service) 


Motion  Picture  News 


Looking    Over    the  Ads 


OLIVER  MOROSCO'S"  famous  Staie  Success- 

LOMBARDI.  LTD. 


b£rt"l^tell 

and  a  cas+  of  famous 
siage  beauhes  indudlnA 
Howard  Chandler  Christy^ 
mo^t  beauHful  model, 
VIRGINIA  CAlDWai 
week  — 


lOMPADDI.LTD  u  an 
•biorbfn^  Iw*"  sforv  fiHed  Wh 
H>e  fomsncc  and  gUmour  of  Itw 
ib^f  and  b«uhtul  ijirit  It  ii  a 
kilin  stury.a  story  oi  loyaHy 
ind  love  and  hein  lues 

sbop  Ml  5»Ave  whrre  hnfidrdiJs 
of  Jffljfl  and  elfftint  gcivns  are 
didiyfj  m  bfjutiful  iwiin  moms 
Irs  3  gen  of  a  picture  - 


small  criticism  to  make  and  that  is  that 
this  ad  dees  not  state  that  it  is  the  picture 
\  ersion  of  the  play  which  will  be  shown  at 
the  Majestic  and  is  so  worded  that  one 
might  infer  that  it  was  the  stage  play  which 
is  being  advertised.  However,  since  Co- 
lumbus people  no  doubt  know  that  the 
Majestic  is  a  picture  house  this  may  be 
passed  as  too  small  a  matter  to  devote  space 
for  criticism. 

We  like  the  Majestic  selling  talk  and  the 
way  the  ad  has  been  framed  below  the 
title  line.  In  fact,  this  is  an  ideal  style 
for  a  space  of  this  size  and  shape,  five  col- 
ums  by  eight  inches.  If  you  are  going  to 
play  "  Lombardi "  you  can  not  do  better 
than  to  copy  this  display  for  your  news- 
paper ad. 


We  quote  a  fanit)u.<;  producer:  "My 
comedies  ar?  not  to  he  laughed  at  " 


COMMENCING  NEXT  SUNDAY 

<lA  Filmpiay  of  Unusual 
Interest  to  Those  who 
Would  Have  More  and 
Live  Better 


\MorlciDfldn7Q 


^  To  claim  that  any  motion  picture  can  solve  present  cap- 
^1  ital  and  labor  problems  is  ridiculous. 

|ir  However,  in  this,  his  master  picture,  Mr.  Keenan,  the 
nl  screen's  most  distinguished  star,  offers  the  best  sug- 
gestion for  the  solution  of  the  many  complex  problems 
yet  advanced. 

^  Here  is  a  film  drama,  throbbing  with  human  interest, 
^'  possessing  a  world-wide  appeal — a  play  for  every  man« 
woman  and  child  in  America. 

#]|  Not  a  sermon,  but  one  of  the  very  best  dramatic  plays 
Til  ever  offered  at  this  theater. 

^  NO  RAISE  IN  PRICES. 

Mutt  and  Jeir  ^^^^^ 
■Honest  Book  Agents'.' 


WE  use  quite  a  lot  of  the  Strand's  and 
New  Garick's  (Minneapolis)  ads, 
not  because  we  admire  them  so  much  but 
because  they  are  different  and  therefore 
entitled  to  space  since  we  attempt  to  give 
displays  attention  which  are  out  of  the 
ordinary  rut  for  some  reason  or  other. 

Personally  we  don't  think  so  much  of 
this  one  yet  it  certainly  would  attract  at- 
tention since  it  is  bold  and  of  good  size, 
three  columns  by  fourteen  inches. 

We  sort  of  think  thai  the  basis  of  this 
cut  with  the  figure  pointing  to  the  world 
aflame  come  from  the  producers.  At  any 
rate  it  seems  to  us  as  if  it  is  a  first  rate  idea 
badly  carried  out. 

The  figure  is  almost  a  caricature  and 
certainly  does  not  look  like  Frank  Keenan 
and  the  suggestion  of  a  blazing  earth  is 
not  very  convincing.  W  e  do  like  the  dis- 
play of  the  star's  name  and  the  billing  of 
the  title,  "  The  World  Aflame,"  however. 

As  to  subject  matter  this  is  excellent, 
much  better  than  the  way  the  talk  has  been 
displayed. 

This  rates  as  good  advertising,  perhaps 
an  average  with  the  added  recommendation 
of  being  somewhat  difTerent  as  we  ha\  e 
stated.   

Films  suggested  for  strike  benefit  shows: 
U'indozi.^  cleaners,  "The  Climbers;"  Fire- 
men, "The  World  Aflame;"  Barkeepers. 
■'When  Bear  Cat  li'ent  Dry" 


IF  you  want  to  frame  one  along  different 
lines  for  "  The  Miracle  Man "  here 
is  a  display  used  by  the  Regent,  Wichita, 
Kansas,  which  is  all  of  that.  In  this  the 
four  most  popular  stars  or  at  least  four 
very  popular  stars  are  quoted  as  to  what 
they  think  of  the  Tucker  picture.  Cer- 
tainly this  ad  will  get  attention  and  the 
only  point  involved  is  whether  as  good  re- 
sults are  obtained  from  quoting  anyone, 
e\cn  such  famous  people,  as  you  would  to 
use  a  good  scene  cut  from  the  m.any  pro- 
\ided  by  the  producers  and  add  to  it  a 
good  line  of  selling  talk  about  the  play. 
That  is  for  you  to  decide.  We  would  sug- 
gest however  that  here  is  a  great  ad  for 
use  after  the  engagement  is  well  under 
way  and  the  merits  of  the  production  have 
been  extolled  until  there  is  nothing  new  to 
sav  about  it. 


A  Good  Idea  for  Both  Health  and 
Publicity 

GOOD  ideas  often  have  their  birth  out 
in  the  "  tanks."  Here  is  one  for 
Easley,  S.  C,  according  to  the  newspaper 
directory  boasts  a  trifle  less  than  3.000  peo- 
ple. The  following  is  a  clipping  from  the 
Easley  Progress  and  will  explain  itself: 

"  In  view  of  the  fact  that  the  country  is 
liable  to  be  visited  with  an  epidemic  of  in- 
fluenza again  this  fall,  it  becomes  every 
person  who  has  the  management  of  a 
school,  church,  theatre,  cotton  mill,  or  other 
place  where  a  crowd  of  people  congregate, 
to  have  the  buildings  well  ventilated  be- 
fore and  after  everj-  such  congregation. 
It  would  also  be  well  for  people  to  ventilate 
their  homes  by  leaving  the  doors  and  win- 
dows open  as  much  as  possible. 


AN  APPRECIATION  FROM  THE 
SCREEN'S  GREATEST  STARS 


WM.  S.  HART 

SAYS: 


"Th«  M.rBt,!*  M«n" 
ltd*  m«  ptay  th«  babr 
t  my  •pinion  jt  if  a 
iarv«laui  picture. 


MARY  PICKFORD 


SAYS: 


t  think  "Tha  Mirscl* 
Man"  la  tha  b«p4  piC- 
turn  IV«  svar  Mtn. 


ClARA  KIMBAll 
YOUNG 

SAYS: 

Frankly,  I  c»nn«t  aay 
why  I  "Th*  Mir- 

ada  Man".  Y«u  wavld 
nat  attantpt  to  analyza 
lha  pynmid*.  I  can 
cn'y.My  that  I  waa  a* 
happy.  M  ajLaHad  dur- 
ing tha  parf»rwanea 
that  it  wav  hawra 
latar  bafara  I  flat  back 
ta  aarth. 


DOUQIAS  FAIRBANKS 

SAYS: 

Marvataua.  wendtrfoi: 
it'i  aba»l«taly  auparl"- 
tiv*.  Mr.  Tuckaf  haa 
gottan  ovar  on  tha 
acraan  tha  meat  1ifat>ka 
partrayal  af  B  alary  that 


"THl 
MIRACLE 
MAN" 

STARTS  MONDAY 

REGENT 

ALL  WEEK 


•'  The  Lyric  Theatre  of  this  city  has  large 
electric  fans  installed  that  keep  the  air 
stirring  all  the  time  performances  are  go- 
ing on,  and  the  doors  are  opened  after 
each  performance  and  the  room  thoroughly 
ventilated  before  the  next  performance  be- 
gins. If  everv-  person  who  has  charge  of 
places  where  numbers  of  persons  congre- 
gate would  look  after  the  ventilation  as 
Mr.  Sasseen  does  the  Lyric  Theatre,  the 
danger  of  spreading  epidemics  of  any  kind 
would  be  minimized." 


(Exhibitor  Service)  3585 


How  Exhibitors  Advertise 


November  75,   i  9  i  9 


THIS  liulc  single  column,  fom-iiic!i  act 
is  mighty  artistic  ami  where  small 
space  is  used  so  that  selling  talk  is  pro- 
hibited \vc  would  say  r|uitc  a  masterpiece. 
Personally  we  like  the  hand-drawn  ad,  l>ni 
do  not  use  them  so  extensively  for  these 
pages  as  we  would,  if  the  majority  of  ex- 
hibitors were  able  to  do  anything  along 
these  lines,  as  w-e  figure  that  the  greatest 
value  "  Your  ideas  and  Ours  "  has  to  the 
exhibitor  is  to  show  him  a  good  display 
on  some  particular  picture  he  will  run 
and  therel)y  help  him  to  frame  his  own 
ad  when  .his  engagement  begins.  This 
display  is  a  style  effected  by  the  Isis,  thai 
of  mere  announcements  which  may  or  ma\ 
not  be  the  correct  policy,  as  against  a  more 
expensive  and  liberal  advertising  campaign 
plan. 


"Our"  pictures:  "The  Hushed  Hour," 
"The  IVitching  Hour,"  "The  Eleventh 
Hour,"  "One  Hour,"  "The  Final  Hour," 
"The  Mystic  Hour,"  "Her  Hour,"  "The 
Trembling  Hour" 


HERE  is  a  good  one  from  Baltimore,  the- 
home  of  the  Xew  Wizard,  which  be- 
gins with  a  bang  up  good  attention  attract- 
ing line,  "The  Best  Entertainment  of  the 
Season  "  and  tells  w  hat  "  Twenty-three  and 
a  Half  Hours  Leave"  is  about  in  just  the 
way  it  should  be  advertised. 

There  are  a  lot  of  pictures  which  we 
would  hesitate  in  coming  right  out  in  the 
open  and  boosting  the  way  the  Xew-  Wiz- 
ard man  has  done  on  this  feature  but  ac- 
cording to  our  opinions  this  picture  is  just 
what  has  been  said  about  it,  therefore  the 
the  theatre  management  will  need  no  alibis. 

The  use  of  two  head  cuts  to  introduce 
the  two  new  stars  is  good  stuff  if  for  no 


other  reason  than  that  the  pictures  serve 
to  brighten  the  appearance.  We  also  like 
the  wa>'  the  Xew  \\  izard  has  annomiced  the 
featured  players.  In  cur  opinion  one  or 
two  good  pictures  will  put  any  real  screen 
personality  over  with  the  public  and  these 
people  are  finds,  therefore  the  sooner  they 
are  introduced  to  Baltimore  fans  the  better. 
The  Xew  Wizard  ad  gives  the  added  at- 
traction about  the  right  space,  especialh-  in 
the  matter  of  the  bathing  .girls  line  and 
also  has  shown  good  jiidgnunt  in  selecting 
some  real  business  getter  to  help  get  the 
people  in  to  see  a  mightly  good  feature  pic- 
ture, since  we  have  not  as  yet  come  to  the 
point  where  fans  will  consider  the  fact  that 
a  picture  may  be  the  best  e\  er  and  still  not 
have  a  cast  composed  of  their  favorite  play- 
ers. The  billing  the  Xew  Wizard  has  done 
<  n  this  picture,  together  with  the  added 
attraction,  guarantees  a  good  week  for  the 


1    THE  BEST  ENTERTAINMENT  OF  THE  SEASON 

1 

1                 TftU  Wt^ — First  Shouini  In  th*  Country 
*                                         THOMja  H  INCC 

J                   TWO  NEW  STARS 

!>    Douglas  Maclean  snd  Doris  May 

(I    mi  ROBEBTS  RINEHAHT  S  Brillim  SjmrJif  Eimin!  Po!i  Siory 

1                               £i(ra  Added  Altwtion 

THE  SENNETT  BATHING  GIRLS 

"UP  IN  ALPk'S  PLACE" 

1                              Paramount  Arlcra/t  ficfurc* 

1     105  MINUTES  OF  HIGH  SPEED  COMEDY 

theatre  and  the  next  time  McLean  and  May 
play  the  house  they  wdll  have  a  reputation. 

Here  is  also  one  that  we  would  recom- 
mend you  to  save  as  copy  when  you  play 
"Twenty-three  and  One  Half  Hours 
Leave."  In  size  this  display  was  just  a 
trifle  short  of  a  half  page. 

We  forgot  to  say  that  —  mentioning  the 
story  as  a  Saturday  Evening  Post  serial 
and  the  matter  is  correct. 


Two   Advertising  Novelties  of 
Proven  Merit 

/^XE  of  the  office  know-it-alls  says  these 
stunts  are  so  old  that  they're  new, 
which  perhaps  is  true  but  nevertheless 
either  of  them  is  worth  pulling  once  in 
the  while  for  they  do  not  cost  much  and 


are  always  sure  of  bringing  a  certain 
amount  of  results. 

Arthur  A.  Fruedenfeld,  director  ol  pub- 
licity for  the  Butterfield  circuit  up  at 
Battle  Creek  (this  is  no  I^ostum  story) 
sends  in  two  cards  which  will  explain 
themselves. 

One  is  a  tag  about  two  by  three  inches, 
on  which  is  printed  "  Your  attention  is  ar- 
rested (this  last  word  in  bold  caps  much 
larger  than  the  other  printed  matter)  to 
the  fact  that."  Then  follows  the  bill  at 
the  theatre.  The  "  arrested  "  tag  was  used 
on  the  steering  wheels  of  cars  which  were 
parked  about  the  streets. 

The  other  tag  is  the  shape  and  size  of 
a  theatre  ticket  and  printed  so  that  at  first 
glance,  it  would  look  like  a  free  pass  to 
a  theatre.  In  small  letters  (eight  point) 
was  printed  "  This  is  not  "  and  then  "  Free 
Ticket  "  followed  in  Ijold  caps.  Following 
this  line  was  some  more  eight  point  saying: 
"  But  you  will  have  to  "  with  "  Admit  one  " 
in  bold  caps  next.  "Thing"  in  eight  point 
w  as  on  the  next  line  with  some  more  selling 
talk  concerning  the  program  being  shown 
at  the  theatre. 

Mr.  Fruedenfeld  reports  that  both  stunts 
were  good  business  producers. 


Trvo    New    Novelties  from 
Frudenefeld 

ARTHUr^  A.  FRUDEXFELT)  publicity 
director  of  the  Buttefield  circuit,  with 
home  offices  at  Battle  Creek,  Mich.,  has 
orginaled  two  new  advertising  stunts  which 
cost  little  and  furnish  some  excellent 
ptililicity. 

For  "  The  Kingdom  of  Dreams "  a 
little  eight  page  phamplet  was  put  out. 
On  the  cover  page  was  the  following:  "  14 
reasons  w'hy  we  should  adopt  the  Bolsheviki 
form  of  government,"  then  followed  on  the 
inside  pages  other  matter,  one  of  which 
lists  the  fourteen  reasons  and  leaves  the 
space  to  the  right  where  explanation  of 
the  reasons  would  be  made,  blank.  Then 
Mr.  Frudcnfcld  advances  17  reasons  for 
seeing  "  The  Kingdom  of  Dreams  "  in  the 
seventeen  star  players  the  film  boasts. 
There  is  a  bit  of  a  kick  in  this  one  in.  that 
the  point  of  the  "  14  reasons "  is  some- 
what involved.  However  the  stunt  is  an 
attention  attractor  and  won't  make  anyone 
"  sore." 

Mr.  Frudenfcld's  other  stinit  is  a  sheet 
of  paper  with  a  typewritten  announcement 
on  one  side  for  the  Regent  theatre  attrac- 
tions and  in  the  middle  of  the  other  side 
the  address  of  "  Mr.  and  Mrs.  Kazoo,  City," 
an  imitation  of  a  post  ofiice  cancelling 
mark  and  a  postage  stamp  cancelled.  When 
folded  and  stuck  together  the  sheet  of 
paper  looks  like  a  sealed  envelope. 

It  is  small  ideas  like  this  which  we  be- 
lieve are  most  effective  in  advertising  a 
production,  considering  the  fact  that  the 
cost  is  nominal. 


3586 


(Exhibitor  Semce) 


Motion  Picture  New.: 


The  auditorium  and  stage  of  the  New  theatre,  Ba'timore,  Louis  De  Hoff,  manager 


De  Hoff,  of  Baltimore,  Is 

An  Ail-Around  Showman 


IT  is  easy  to  manage  three  theatres  at 
one  time  after  one  has  systematized  his 
work.  This  is  the  dictum  of  Louis  A.  De- 
HofT,  pioneer  in  the  motion-picture  field  in 
Baltimore,  who  has  done  much  to  educate 
the  people  of  that  city  to  an  appreciation 
of  the  photoplay  and  who  is  now  manager 
of  the  New  and  the  Garden  Theatres.  Mr. 
DeHoff  has  likewise  been  assigned  to  the 
office  of  managing  director  of  the  $1,500,000 
playhouse  which  the  controlling  interests  of 
these  theatres  plan  to  erect  on  Lexington 
street,  Baltimore's  principal  shopping 
thoroughfare. 

The  use  of  courtesy,  good  advertising 
and  hard  work  are  all  that  is  necessary  to 
build  up  such  a  system,  Mr.  DeHoif  ex- 
plained when  pressed  for  the  reasons  for 
his  success.  These  opinions,  it  might  be 
said,  are  worth  regarding  with  more  than 
passing  interest  because  within  the  last  five 
years  this  young  man, —  he  is  not  yet  35, — 
has  built  up  such  a  patronage  for  his  the- 
atres that  the  "  S.  R.  O."  sign  makes  its 
appearance  frequently  in  the  course  of  each 
show.  He  writes  all  the  copy  for  his 
newspaper  advertising  and  plans  "  bally- 
hoo "  features,  in  which  form  of  exploita- 
tion, he  is  unsurpassed  by  any  other  ex- 
hibitor in  Baltimore.  Although  he  has 
never  had  any  training  in  the  advertising 
profession,  DeHoff  manages  to  draw  up 
adds  that  "  pull."  All  of  his  copy  is  of  a 
high  artistic  grade  and  is  set  off  by  a  wide 
margin  of  white  space.  He  was  one  of 
the  first  to  realize  the  value  of  newspaper 
advertising  and  he  set  out  in  the  DeHoff 
way  to  get  the  co-operation  of  the  local 
newspapers.  Greatly  through  his  influence, 
the  journals  were  persuaded  to  give  much 
space  to  motion-picture  news  with  the  re- 
sult that'  the  interest  of  the  public  in  the 


photoplay  was  stimulated  and  increased 
100  per  cent.  It  also  had  the  effect  of  aug- 
menting greatly  he  "  pulling "  power  of 
the  moving-picture  ads. 

The  paradox  of  DeHoff,  however,  is 
that  while  he  is  without  question,  irt  a  class 
liy  himself  in  manufacturing  publicity  by 
means  of  "  ballyhoo "  stunts,  yet  he  does 
not  believe  in  this  form  of  advertising, 
which  he  says,  does  not  appeal  to  the  class 
of  people  to  whom  his  theatre  caters.  Yet, 
whenever  a  producer  fails  to  furnish  ad- 


Manager  L.  A.  De  Hoff  of  the  New 
theatre,  Baltimore 


vertising  that  measures  up  to  DeHoff's  pe- 
culiar standard  he  thinks  up  some  original 
means  of  exploiting  the  film,  that  gathers 
in  front  of  his  theatres,  crowds  large 
enough  to  block  traffic  on  Lexington  street. 

For  instance,  when  he  was  showing  "  Tar- 
zan  Of  The  Apes,"  he  converted  the  lobby 
of  the  New  Theatre  into  a  jungle  with  a 
number  of  live  monkeys  hopping  around 
in  a  cage  before  the  entrance.  The  jungle 
effect  was  one  of  the  most  beautiful  lobby 
displays  ever  seen  in  Baltimore. 

"  Louie  "  also  shows  plainly  by  manj-  little 
examples  that  he  follows  to  the  letter,  his 
rules  about  courtesy.  For  instance,  on  one 
occasion,  while  the  writer  was  interview- 
ing him,  word  was  brought  to  him  bj'  one 
of  his  assistants  that  a  woman  had  tripped 
on  the  carpeting  on  the  balcony  and  had 
torn  the  heel  from  her  shoe.  Immediately 
the  manager  excused  himself  and  went  in 
person  to  the  woman  and  showed  her  to 
a  seat  in  the  foyer  while  he  dispatched  an 
errand  boy  with  the  injured  footwear  to 
a  nearby  shoemaker's  shop  where  the  dam- 
age could  be  repaired." 

"  That  woman  paid  eleven  cents  to  see 
our  show,"  he  said  when  he  returned,  "  and 
it  will  cost  me  fifty  cents  to  have  her  shoe 
repaired,  but  it's  worth  it  in  the  long  run. 
She'll  tell  her  family  and  all  her  friends 
about  the  good  treatment  the  patrons  of 
the  New  receive." 

This  pohcy  is  one  that  makes  itself  felt. 
"  The  patron  is  always  right,"  is  the  first 
rule  that  New  Theatre  and  Garden  em- 
ployees are  requested  to  learn.  And  when- 
ever a  person  has  a  "  kick  "  to  make  they 
are  sent  to  see  Mr.  DeHoff  who  settles  it 
in  a  m.anner  creditable  to  his  reputation  or 
if  he  is  not  present  at  the  fime,  one  of  his 
subordinates  will  handle  the  matter  in  a 
manner  that  is  in  accord  with  his  policy. 
They  are  instructed  to  do  this  and  they 
know  better  than  to  fail. 


November  15,   i  9  i  9 


(Exhibitor  Service)  3587 


The  Limvood  Doesn't  Run  Itself 
An])more 

TARKIO,  isn't  a  city  in  Japan  but  a 
nice  little  quiet  town  in  Missouri, 
where  E.  S.  Xesbitt  lives  and  operates  the 
Linwood  Theatre,  along  with  two  others 
in  Nebraska. 

Ncsbitt  didn't  build  the  Linwood.  He 
came  along  and  bought  out  a  manager  who 
used  to  "  run  "  the  place. 

But  Mr.  Nesbitt  believed  that  instead  of 
letting  a  theater  run  itself  it  should  be  run 
by  the  owner.  Of  course  there  was  the 
incentive  to  let  things  run  themselves  be- 
cause the  Linwood  was  the  only  moving 
picture  show  in  the  town  of  1,700  persons. 
But  to  let  the  show  run  itself  meant  death, 
both  to  the  house  and  to  the  owner.  And 
Mr.  Xesbitt  was  not  ready  for  his  grave  — 
as  yet.    Xo,  he  was  very  much  alive. 

So,  he  set  ai)out  to  let  folks  know  that 
the  house  was  not  only  running  and  cater- 
ing to  them  but  that  he  had  something  \  cr_\ 
good  to  show  them. 

For  instance  he  is  soon  to  run  "  The  Red 
Glove."  And  he  has  a  new  idea  for  exploit- 
ing it !    Here  it  is. 

On  the  opening  night  of  the  picture  .Mr. 
N'esbitt  is  going  to  put  up  a  screen  on  the 
wall  across  the  street  and  show  interesting 
scenes  from  the  first  episode  on  it.  When 
the  exciting  parts  are  nearly  over  he  will 
skip  a  part  to  come  to  another  section.  In 
order  to  see  this  picture  in  parts  the  people 
will  be  on  the  side  of  the  street  on  which 
his  show  is  located.  Then,  if  they  arc 
interested  enough  to  want  to  sec  more  all 
they  have  to  do  is  to  turn  around  and 
walk  into  the  show. 


With   First   Run  Theatres 
On  pages  3595  and  3596 

Its  A  New  Service ! 


GOtjnS  TO  UHET  ThL  DREflNS 
OF  ANY  UOMAN  CM  EARTH 


HAGNETIC 

LOnGLiAj 

IN. 


»T  AMIO  THE  CORGEOUS  BEAlf :  ttSZ 
OF  PARIS  IN  ITS  fiAYEIT  IHjoTQialtl.  iltD 
IMCElNU-LADCM.  PLEA^P^M^MC 


Stage  setting  for  "Sahara"  at  the  Allen    theatre.    Toronto,  Canada 

Blazing  the   Trail  in  Canada 

We  have  prevailed  upon  R.  E.  Pritchard  of  the  Allen  Theatre  Enterpises,  to 
write  a  series  of  articles  on  his  advertising  campaigns  in  his  new  field.  Beginning 
on  this  page  is  the  first,  a  detailed  account  of  the  way  "  Sahara  "  was  advertised  ovei 
the  Allen  circuit.  A  second  article  on  "  Happiness  Week  "  will  appear  later.  Others 
will  also  be  announced  and  published. 


Pritchard's  ad  Monday,  a  zcerb  before 
the  opening 


OXE  of  the  most  reinarkable  cam- 
paigns in  the  history  of  motion  pic- 
ture exploitation  is  now  under  way 
throughout  the  Dominion  of  Canada  with 
the  showing  of  the  J.  Parker  Read  pro- 
duction of  "  Sahara."  This  campaign, 
which  was  planned  by  R.  E.  Pritchard, 
formerly  director  of  the  Exhibitors  Serv- 
ice Bureau  of  the  Motion  Picture  N^ews 
and  now  director  of  advertising  and  pub- 
licitj'  for  the  entire  interests  of  the  Allen 
Theatre  Enterprises  of  Canada,  and  splen- 
didly carried  out  as  the  result  of  the  ex- 
cellent co-operation  of  the  various  man- 
agers, ;night  'be  said  to  represent  the 
highest  dc\-elopment  of  film  exploitation 
methods. 

Immediatelj-  after  seeing  this  produc- 
tion at  its  original  showing  the  Aliens 
purchased  "  Sahara "  for  all  of  Canada, 
lut  they  regarded  it  as  too  striking  a 
production  to  be  shown  in  the  summer 
months  when  it  could  not  command  the 
fullest  attendance.  Therefore,  its  show- 
ing in  Canada  was  held  back  and  Mr. 
Pritchard  selected  the  offering  to  in- 
augurate his  new  advertising  policies. 
It  was  the  first  time  in  Canadian 
history  that  a  general  advertising  cam- 
I)ai.gn  was  created  for  a  production 
and  carried  out  through  the  entire 
Dominion.  The  production  has  now- 
had  its  showing  in  most  of  the  principal 
cities  but  it  is  booked  ahead  for  many 
weeks  and  even  the  smaller  communities 
are  using  a  portion  of  the  same  advertis- 


ing material  that  was  employed  at  the 
"  first  run "  showings  in  Canada. 

Another  remarkable  thing  has  been  the 
amount  of  work  that  the  various  mana- 
gers of  the  Allen  theatres  have  given  the 
local  exploitation  of  the  Louise  Glaum 
success.  Advance  information  about  the 
pictures  and  general  suggestions  were  sent 
to  all  of  the  houses,  but  every  manager 
seems  to  have  set  out  to  combine  his 
own  ideas  with  the  best  that  were  offered 
to  him  with  the  result  that  there  was  a 
competition  that  had  not  been  arranged 
for.  It  is  in  a  measure  unfair  that  the 
efTorts  of  all  of  the  theatres  cannot  be 
recited  here,  but  many  of  the  leading 
houses  are  still  to  play  the  offering  as 
this  is  written.  Only  the  display  of  the 
Allen,  Toronto,  is  illustrated  here. 

One  noteworthy  thing  about  the  entire 
exploitation  is  that  not  a  single  theatre 
has  been  tempted  to  use  and  "  cheap " 
methods  in  putting  "Sahara"  before  the 
public  and  that  the  entire  exploitation  has 
set  a  new  record  in  dignity  —  or  rather  in 
a  perfect  absorption  of  the  spirit  of  the 
creation. 

Mr.  Pritchard  designed  every  line  of  the 
advertising  used  in  the  general  camjjaign 
and  it  was  sent  from  the  Toronto  head- 
quarters to  be  used  in  all  other  of  the 
.Allen  theatres  showing  the  picture  and 
those  under  other  ownerships  who  wished 
to  rent  it.  For  the  first  time  in  the  his- 
tory of   Canada   there   was   available  to 


3588 


(Exhibitor  Service) 


THEN5tiEHEf)RD 
THE  CALL  OF  CAIRO 

VANITY  BECKONEB,  -DREAMSW 
POLLY  MBDE^^^b-^  RWMENT- 


tirOMDERFUL 


iWERETOBEj 
REflL. 


Exotic 

Charm 
of1he 

Orient, 
Yet 50  CletT) 
You  will  hove 
No  Re^rtts 


1S.e?iuTi{ul'^ive&=i 

and  the  Husbaodsl 


STARTS 

MONDAY 

SEPT.  21 


m  ill^ilti      THE  DKISIOH  OF 
,;T-t,,jj:iiiV    AMDAnOUMO  TORonro 

DIRECTION  JULE  S.  J.J.  ALLEN 


flLuMen  SwoReStteSJAS 

^  ^Wk  flM«2tM0  •  OND  THEIR 
jTLflTTERY  WAS 


HERUFE 


of  Q'Wome«i  ' 
who  Sold  herfiusbbnd^ 


^  irlJeaJfiful  Gowns.- 
onoweijl  iijto  Sackcloflj 
-  fo'Win  HimJ)acH{)9oii 

WITN 
WONDERFUL 


i3::V;«k?       THE  DI 


SEPT.  28 


=  ;  THE  DECISION  OF 

.  Ji .-  HCARLY  EVEBYOHE  IN 
'  Clii-  AMD  AnOUMO  TOWNIO 
DIRECTION  JULE  i  J.  J.  ALLEN 


The   Wednesday  and   Thursday  displays  used  prior  to   the  first  showing, 
we  consider   Mr.   Pritchard's  masterpieces 


These 


every  exhibitor  whether  in  the  largest 
city  or  where  there  was  only  a  weekly  to 
depend  upon  for  advertising,  the  fullest 
possible  campaign  ranging  from  full  page 
"  combination "  cuts  down  to  single  col- 
umn electrotypes.  Here  are  the  conclu- 
sions that  led  to  the  advertising  policy 
adopted;  as  Mr.  Pritchard  tells  it: 

"  It  seems  to  me  that  the  first  impres- 
sion that  any  real  showman  would  get  of 
'Sahara'  is  the  distinct  'class'  of  the 
production.  That  with  the  elements  of 
the  story  itself  and  the  magnificence  of 
the  production  were  the  things  that  we 
tried  to  put  over  in  all  of  our  advertis- 
ing, and  at  the  same  time  to  avoid  the 
use  of  superlative. 

"  Here  we  have  a  story  centering 
around  a  beautiful  and  vain  woman,  but 
one  who  does  nothing  really  bad.  It  is 
essential  to  avoid  the  usual  sex  element 
here.  In  the  first  place  to  make  this  the 
usual  picture  of  that  sort  would  be  to 
lose  a  great  share  of  the  appeal  that  is 
individual  here.  We  felt  sure  that  the 
way  to  exploit  '  Sahara '  was  to  make  it 
appear  a  most  unusual  production  without 
saying  so.  And  another  thing  was  that 
we  were  to  play  this  offering  in  houses 
that  appeal  to  the  highest  class  of  patron- 
age. It  was  important  to  keep  dignity 
in  the  advertising. 

"Yet  there  is  the  atmoshpere  of  Paris 
and  Cairo  in  the  picture,  that  might  be 
called  the  perfume  of  the  exploitation  — 
just  a  slight  suggestion  of  the  gayer  life 
without  ever  making  an  appeal  directly 
to  the  sensual.  That  was  done  with  ref- 
erences to  Cairo  as  "  the  city  that  care 
forgot "  and  similar  lines  that  gave  the 


spice  without  a  hint  of  offense.  And  let 
me  say  right  here  that  every  one  con- 
nected with  the  Allen  theatre  in  Toronto 
was  strikingly  impressed  with  the  number 
of  the  clergy  that  were  attracted  to  this 
picture  —  more  than  had  ever  been  seen 
at  the  theatre  in  a  single  week.  I  believe 
that  shows  that  our  advertising  succeeded 
in  giving  just  the  tone  to  the  offering  that 
we  desired. 

"Another  point  was  the  lavishness  of 
the  offering.  I  am  distinctly  opposed  to 
the  superlative  and  it  was  carefully 
avoided.  Instead  of  that  I  believe  we 
were  able  to  get  a  more  con\incing  argu- 
ment by  using  a  single  adjective  in  de- 
scribing the  production  W'e  referred  to 
'  Sahara  '  as  '  the  magnificent,'  '  amazing.' 
'astounding'  and  'bewildering' — just  one 
of  these  words  in  each  display. 

"Again  another  point  worth  bringing 
out  here  arc  the  wonderful  gowns  worn 
by  Miss  Glaum.  We  wanted  to  get 
enough  of  this  to  appeal  to  the  women 
and  often  a  hint  of  that,  or  even  a  direct 
statement,  was  found  i.i  the  advertising, 
hut  when  that  appeared  there  was  gener- 
ally another  line  that  would  get  the  male 
interest  at  the  same  time. 

"Another  point  was  the  star.  We  had 
not  played  the  Triangle  productions  in 
which  Miss  Glaum  appeared,  and  in  fact 
they  had  not  been  shown  to  any  great  ex- 
tent in  many  Canadiati  cities,  but  at  the 
same  time  we  played  the  name  of  the 
star  strong,  and  at  the  same  time  brought 
into  every  one  of  the  displays  a  pose  of 
her  that  would  attract  attention.  Instead 
of  attempting  to  '  introduce  '  her  or  to  refer 
to  the  work  that  she  had  done  in  other 


Motion  Picture  News 

offerings  we  gave  her  the  same  sort  of 
'  class '  that  we  gave  the  production  and 
I  believe  that  the  average  patron  was 
soon  persuaded  by  the  advertising  that 
she  was  an  old  friend. 

"Two  weeks  before  the  showing  we  ran 
small  advertisements  in  the  newspapers 
along  this  line:  'Coming:  Lxjuise  Glaum 
in  "  Sahara,  the  Magnificent." '  That 
word  we  carried  in  most  of  our  advertis- 
ing until  a  great  many  people  believed  that 
it  was  part  of  the  title. 

"  Our  main  campaign  started  just  one 
week  before  the  opening.  With  this  five- 
inch,  double  column  display  w'e  tried  to 
focus  the  attention  of  both  men  and  wo- 
men on  the  campaign,  the  women  with 
the  top  line  reading  '  Gowns  to  w-het  the 
dreams  of  any  woman  on  earth '  and  the 
men  with  '  Set  amid  the  gorgeous  beauties 
of  Paris  in  its  gayest  moods,  and  incense- 
laden,  pleasure-loving  Cairo,  land  of  Cleo- 
patra.' 

"  Tuesday  we  increased  the  space  to 
six  inches  double,  carried  somewhat  the 
same  line  for  man  appeal,  a  woman  appeal 
with  'A  dream  of  wonderful  gowns  in 
the  glories  of  the  Palace  of  the  Dawn ' 
and  then  a  general  suggestion  of  the  story 
with  '  She  listened  for  a  moment  to  the 
devil  named  "Vanity;  then  Love  shut  her 
ears.' 

"  Wednesday  the  idea  was  expanded  a 
little  with  the  line  '  Then  she  heard  the 
call  of  Cairo ;  Vanity  beckoned.  Folly 
made  music  —  dreams  of  raiment  royal 
were  to  be  real.'  It  was  in  this  advertise- 
ment that  we  used  the  most  telling  line 
of  the  entire  campaign  'A  picture  for 
beautiful  wives  —  and  the  husbands  of 
them.'  This  appeared  in  the  Wednesday 
ad  and  in  the  Sunday  displays. 

"  Xow  in  this  display  we  used  the  figure 
of  Miss  Glaum  as  she  appears  in  the 
scene  in  the  tent  in  the  desert  when  the 
Russian  makes  his  appearance  and  her  old 
desire  to  captivate  men  comes  over  her, 
We  followed  this  same  line  in  the  Thurs- 
day displays  with  the  line  featured  'All 
men  swore  she  was  amazing  —  and  their 


Tuesday's   display   a   week   before  the 
sh  ozi'iuf/ 


November  75,   J  9  i  9 


(Exhibitor  Service)  3580 


flattery  was  her  life.'  Here  there  was  a 
picture  of  Miss  Glaum  in  a  striking  even- 
ing gown  that  she  wears  in  the  picture. 

"  But  in  the  Friday  issues  wc  figured 
on  reversing  the  appeal  and  here  wc  used 
the  line  '  Till  then  she  had  worshipped 
Vanity's  idol '  and  employed  a  picture  oi' 
her  with  her  little  lioy  in  her  arms.  To 
liring  home  the  closer  that  she  was  a  vain 
creature,  but  not  essentially  had,  we  in- 
cluded the  phrase:  'All  women  will  loathe 
her  until  they  begin  to  love  her.  .\iid 
men  ?    They  will  never  forget.' 

"  The  so-called  Toronto  Sunda.v  i)apcrs 
in  Toronto  are  published  and  distributed 
Saturday  afternoon  and  so  we  did  not 
use  a  different  display  in  the  regular  Sat- 
urd.iy  afternoon  issues,  repeating  one  of 
the  other  ads.  but  we  centered  the  smash 
in  the  Saturday  afternoon's  that  had  no 
'  Sunday '  and  in  the  '  Sundays.'  Here  we 
used  space  up  to  a  full  page. 

"  Here  we  used  a  striking  figure  of 
Miss  Glaum  and  then  across  the  page  the 
line  'A  picture  for  l>eautiful  wives  —  and 
the  husbands  of  them.'  The  sales  argu- 
ment that  was  employed  here  might  be 
called  sketchy,  or  impressionistic.  Here  it 
was:  'In  the  desert  she  heard  the  call  of 
Cairo  —  Cairo  the  exotic  —  the  city  that 
Care  forgot.  \'anity  beckoned  her  on  with 
promises  of  gowns  of  a  queen,  riches  of 
an  empire.  She  left  husband  behind,  her 
bal)e,  vows.  And  the  promises  were  kept 
—  kept  until  Lo\e  called  in  unmistaken 
voice.  Then  fled  the  vanities  and  the  sun 
of  Great  Understanding  Illumined  Her 
Earth.' 

"  In  this  display  we  referred  to  '  Sa- 
hara'  as  the  'Unforgettable'  and  then 
clinched  this  argument  with  the  sentence 
'  Just  as  words  fail  in  its  description,  so 
is  Time  powerless  to  blot  out  its  memory.' 
Word  of  mouth  advertising  is  particularly 
important  in  Toronto.    I  have  never  seen 


A  page  ad  used  in  the  Sunday  editions 


a  city  where  the  individual  opinion  of  the 
patrons  spreads  so  rapidly  as  it  does  here, 
and  for  that  reason  we  tried  a  little  psy- 
chology, impressing  on  those  that  were 
to  see  the  picture  that  they  would  be  un- 
able to  describe  it  to  their  friends  and 
depending  on  them  to  scatter  the  adjec- 
tives for  us.  I  believe  the  results  showed 
we  figured  correctly. 

"  It  will  be  noted  that  we  stayed  away 
from  the  desert  idea  to  a  great  extent  — 
used  it  as  the  merest  background.  You 
will  not  find  in  a  single  one  of  our  adver- 
tisements any  claims  that  this  a  vast  pro- 
duction, that  it  costs  thousands  to  pro- 
duce it,  and  the  like.  We  could  have 
truthfully  said  all  of  these  things,  but  we 
preferred  as  I  ha\e  said  to  give  the  'class' 
in  the  advertising  and  allow  these  other 
elements  to  swell  the  word  of  tpouth  adver- 
tising. 

"  We  kept  the  atmoshpere  in  all  of  the 
design.  The  doorway  effect  minarets  and 
even  pyramids  were  in  evidence. 

"  On  Monday,  the  day  of  the  opening, 
we  impressed  upon  the  people  that  here 
was  a  picture  they  could  not  miss.  It  is 
strange  but  never-the-less  true  that 
Monday  is  the  poorest  business  day  of 
the  week  in  Toronto.  In  most  cities  there 
are  enough  people  who  want  to  see  the 
picture  firsit,  for  the  pleasure  of  telling 
others  about  it,  if  nothing  more,  to  fill 
the  theatre.  In  Toronto  there  seems  to 
be  a  general  tendency  to  hold  back  and  see 
what  the  other  fellow  thinks.  Yet  we  had 
the  biggest  Monday  house  of  the  year  for 
the  '  Sahara '  opening. 

"  So  on  Monday  we  retained  the  teaser 
idea,  using  the  line  '  Then  back  to  Plea- 
ure's  den  fled  Vanity,  Love  pursuing,'  the 
line  '  Beautj-  clothed  in  regal  gowns,  Paris 
her  gayest  and  Cairo  where  none  know 
care  '  and  then  the  line,  '  The  picture  you 
can  never  forget.'  Similar  advertising  was 
used  during  the  run,  a  different  design 
each  day. 

"  Personally  I  am  satisfied  that  this  pic- 


ture would  have  done  even  greater  I)usi- 
ness  on  the  second  week,  if  we  did  not 
adhere  to  the  policy  of  changing  each 
week.  This  is  shown  by  the  fact  that  the 
picture  did  big  business  at  our  other  the- 
atres later  with  practically  no  advertising. 
It  persuades  me  that  the  sort  of  a  cam- 
paign we  used  left  a  distinct  impression." 

Newspaper  advertising  was  not  the  only 
means  of  exploitation  used.  The  week 
before  the  showing  of  the  picture  "  Sahara 
sachets "  were  distributed  in  the  theatre. 
These  were  contained  in  small,  artistically 
printed  envelopes.  An  attractive  lobby 
called  attention  to  the  offering. 

Wonderful  gowns  worn  by  Miss  Glaum 
afforded  an  opportunity  for  another  piece 
of  excellent  advertising  which  was  gained 
in  an  unusual  way.  The  leading  stores 
were  holding  style  shows  and  the  Allen 
arranged  with  the  Robert  Simpson  com- 
pany to  take  several  hundred  feet  of  the 
latest  fashions  on  living  models.  "Hiis 
was  presented  as  a  style  show  and  adver- 
tised by  the  store.  This  was  done  the 
week  preceding  the  showing  of  the  pic- 
ture. The  theatre  was  content  to  show 
this  film  apparently  merely  as  a  fashion  ex- 
position, but  at  the  end  of  the  film  was  a 
trailer  reading:  "The  most  amazing 
gowns  ever  seen  in  a  motion  picture  are 
worn  by  Miss  Louise  Glaum  in  '  Sahara  ' 
at  the  Allen  theatre  next  week."  One  can 
imagine  that  every  woman  who  saw  the 
style  show  pictures  were  keen  to  see 
"  Sahara  "  on  the  following  week. 

Probably  few  theatres  would  risk  such 
a  policy.  In  the  advertising  of  the  Rob- 
ert Simpson  company  there  was  no  refer- 
ence to  "  Sahara "'  and  the  theatre  de- 
pended on  the  trailer  alone,  but  results 
proved  that  sometimes  just  a  deft  touch 
is  the  most  convincing. 

The  ''Sahara"  idea  was  further  car- 
ried out  in  the  candy  and  ice  cream  stores. 
Window  strips,  such  as  are  usually  seen 
around  soda  fountains,  were  providel  by 
(Continued  on  page  3590) 


3590        (Exhibitor  Service) 


Motion  Picture  News 


Tzvo  of  Harold  B.  Franklin's  hand  drawn  displays   zvhich   have  made   Shea's  Hippo- 
drome, Buffalo',  famous 

The  Development  of  Film  Advertising 

By  Harold  B.  Franklin 
Managing  Director  Shea's  Hippodrome,  Buffalo,  N.  Y. 


<  <  A  N  observer  in  the  field  of  motion  pic- 
ture  advertising  during  the  past  few 
seasons,  cannot  but  help  be  impressed  by 
the  splendid  development  of  advertising  in 
general,  during  the  past  six  months,"  said 
Harold  B  Franklin,  managing  director  of 
Shea's  Hippodrome,  Buffalo,  in  the  course 
of  an  interview  with  the  Motion  Picture 
News  representative. 

"  This  applies  not  only  to  exhibitors' 
publicity,  but  to  the  advertising  originated 
1)}'  the  producers  and  distributors  as 
well,"  continued  Mr.  Franklin.  "  It  is 
gratifying  to  note  that  there  is  not  as 
much  disregard  for  the  use  of  adjectives 
as  there  has  been  in  seasons  past,  although 
there*  is  still  a  tendency  to  exaggerate  the 
value  of  many  productions. 

"  Great  strides  have  been  made,  not 
only  in  the  illustrations  of  the  trade  ads, 
but  in  the  copy  as  well.  It  is  a  significant 
fact  that  much  of  the  motion  picture  ad- 
vertising is  prepared  for  the  greater  part 
by  skilled  men  who  know  the  business  of 
publicity.  It  is  here  that  we  find  evidence 
of  the  work  of  highly  specialized  adver- 
tising experts.  Not  only  are  the  ads  much 
more  attractive,  but  they  possess  copy 
with  an  advertising  sense. 

"  Whereas  trade  paper  ads  in  the  past 
have  been  of  practically  no  value  to  the 
exhibitor  for  either  reproduction  or  in- 
spiration, we  now  find  many  examples 
where  both  the  illustrations  and  the  copy 
can  be  used  by  the  exhibitor  with  good 
results.  In  no  small  measure  the  columns 
conducted  by  Motion  Picture  News  have 
helped  to  bring  about  this  improved  con- 
dition. This  paper  has  always  held  that 
'  trade  paper '  advertising  should  be  of 
such  a  character  that  it  could  be  passed 
to  the  pulilic  by  the  exhibitor. 

"  The   greatest   de\  elopmcnt   in  motion 


picture  advertising  is  apparent,  however, 
in  exhibitors'  advertising.  It  is  here  that 
real  progress  can  be  really  seen.  Sev- 
eral of  the  prominent  theatres  of  the  coun- 
try have  set  standards  in  advertising  that 
can  be  held  up  as  shining  examples  in 
the  entire  field  of  advertising. 

"  The  modern  exhibitor  realizes  that  not 
only  must  an  ad  attract,  but  that  the  il- 
lustration and  copy  must  help  to  sell  the 
attraction.  The  ad  must  make  patrons 
want  to  see  the  feature  and  make  its  ap- 
peal instantlJ^  The  copy  must  have  style 
and  not  merely  be  a  jumble  of  words. 
Modern  day  copy  in  most  instances  is  a 
frank  expression  written  in  a  forceful 
way. 

"Advertising  of  the  higher  grade  theatre 
always  suggests  unity.  Although  each  ad 
may  have  a  different  appeal,  the  treat- 
ment suggests  a  definite  something  that 
instantly  distinguishes  the  advertising  of 
that  theatre.  This  distinguishing  feature 
may  be  a  trade  mark  heading  or  a  sil- 
houette orchestra  such  as  we  use  in  Shea 
Hippodrome  ad\ertising.  It  may  be  a 
certain  style  of  lettering  or  treatment  in 
design.  An  ad  should  really  be  char- 
acteristic not  only  of  the  attraction,  but 
of  the  theatre  itself.  The  attraction  is 
with  you  for  a  few  daj'S  only  —  but  your 
theatre  is  with  you  permanently. 

"At  Shea's  Hippodrome  we  strive  to 
make  our  ads  dignified  and  striking.  We 
have  had  greatest  success  with  our  art 
work  when  using  black  and  white  draw- 
ings. This,  of  course,  entails  additional 
expense  but  we  believe  that  results  war- 
rant it.  Every  drawing  in  some  way  con- 
veys the  character  of  the  presentation. 
Hand  lettering  and  well  studied  margins 
combine  to  make  our  displays  stand  out 
among  other  theatre  advertising. 


Bringing  the  Trench  Atmosphere 
to  the  Lobby 


A  NOTHER  lobby  display  which  doesn't 
cost  a  barrel  of  money  and  is  within 
the  reach  of  every  exhibitor  even  in  the 
smaller  towns  is  herewith  recorded.  The 
display  emanated  from  a  city  from  which 
we  have  been  able  to  secure  many  stories 
of  unusual  exploiiation  which  have  been 
helpful  to  our  readers. 

This  unique  lobby  display  and  other  at- 
tendant advertising  stunts  ever  put  over  in 
St.  Paul  has  been  done  by  Manager 
Arthur  E.  Abelson.  Starting  Sept.  21 
"  Fires  of  Faith  "  was  shown  at  the  New 
Liberty  for  four  days.  The  Salvation  Army 
drive  happened  to  be  in  progress  on  those 
particular  days  so  Mr.  Abelson  converted 
his  whole  lobby  into  a  dug-out  with  all 
the  P'rench  scenery.  The  stunt  was  such 
a  success  that  all  the  papers  gave  it  space 
on  their  first  pages.  In  addition  Mr.  Abel- 
son coUabcrated  with  Kresge's  5  and  10 
cent  store  in  an  advertising  scheme  which 
resulted  in  all  the  street  car  and  trolley 
wires  of  the  city  bearing  a  sign  advertising 
both  the  store  and  the  picture. 


Blazing  the  Trail 


{Continued  from  page  3589.) 
the  theatre  and  these  appeared  at  all  the 
principal  places. 

Decorations  for  the  Allen,  Toronto, 
were  unusually  striking.  J.  B.  Cronk,  the 
manager  of  the  Allen  is  an  artist  of  un- 
usual abilitj'  and  the  results  that  he 
achieved  will  long  be  the  talk  of  the  city. 
Passing  through  the  lobby  of  the  theatre 
one  enters  a  semi-circular  foyer  and  this 
was  decorated  with  Oriental  effects,  rugs, 
hanging  copper  and  bronze  lams  and  cen- 
sers of  incense.  The  setting  of  the  stage 
itself  is  shown  in  the  photograph.  Sub- 
dued colors  were  used  with  varying  light 
effects,  and  the  result  was  not  only  at- 
tractive, but  decidedly  restful  to  the  eye. 

So  splendidly  did  Mr.  Cronk  carry  out 
the  atmosphere  that  managers  were  at- 
tracted from  various  Canadian  and  Ameri- 
can cities  to  see  his  display  and  the  com- 
ments were  exceedingly  flattering. 

A  special  musical  score  was  played  by 
the  big  Allen  orchestra  under  the  direc- 
tion of  Luigi  Romanelli,  who  prepares  all 
of  his  own  scores.  The  remainder  of  the 
program  was  kept  on  a  verj-  high  plane 
with  such  elements  as  slap-stick  comedy 
carefully  avoided. 

"  Sahara  "  certainly-  set  a  new  mark  for 
Toronto,  not  only  in  the  box  office  re- 
ceipts, but  in  the  impress  that  the  exploita- 
tion and  presentation  left  on  the  public. 

A  flattering  tribute  was  paid  this  ex- 
ploitation plan  by  the  unethical  action  of 
another  theatre  that  a  week  later  played 
another  production  with  the  scenes  laid 
in  the  Arabian  desert.  Ih  the  lobby  tTie 
theatre  referred  to  the  production  itself 
only  in  the  smaller  line,  describing  it  as 
"a  drama  of  the  Sahara,"  the  latter  word 
full\-  two  feet  high. 


November  15,  1919 


(Exhibitor  Service)  -J?')! 


Ve're  Hard  Boiled  But  We  Would 
Like  to  Have  Seen  This 


L)  (iRALMAN  cclehratcd  his  rctiini  to 
■J  the  Coast  from  \ew  York  hy  prc- 
ciiting  a  proyram  to  Los  Angeks  folk> 
hich  I)rokc  all  records  for  Graiiman's  and 
iiidoiihiedly  consideriii};  the  theatre's  scat- 
iig  capacity  and  the  fact  that  six  per- 
ormance.;  a  day  are  given  for  Los  Angeles. 

Real  stunts  are  the  rule  rather  than  the 
xccption   at    Grauman's,   hut    when  Sid 
iraiiman  in\iied   Mack   SeiuRtt   to  send 
lis  leads  and  comics  to  the  theatre  and 
to    make    personal    appearances    in  con- 
lection   with    the    showing   of    "  Salome 
ersns   Shenandoah "    the  week  of  Octo- 
)er  20th,   he    hrought  ahout  the  greatest 
hit  in  the  history  of  the  house.  Graumaii 
was  not  content  to  ha\e  the  players  go  on 
a  cold  stage,  make  a  little  talk,  or  sa\ 
Howdy  "  and  get  away,  hut  he  framed  a 
program   feature  of  Ziegfield  magnitude 
When  the  heavy  drapes  parted,  a  stage  set- 
ling     representing     an     Egyptian  seem- 
brill'antly  lighted  amazed  the  audience  and 
huilt  suspense.    Then  in  threes  the  comics 
made  their  appearance,   all  costumed  as 
wood  nymphs  or  oriental  lielles.  Every 
circle  around  the  stage  added  three  more 
to  the  group  of  "classics,"  until  a  total  of 
fifteen  wer;  dancing  to  the  orchestra  num- 
)er  which  had     Cleopatra "  for  a  theme. 
The  Mack  Scnnett  ballet,  which  contained 
all  the  well-known  characters  of  the  Sen- 
nett    Paramount    Comedies,    in  make-up. 
warned  the  audience  what  might  be  ex- 
pected from  the  Sennett  stars,  and  on  came 
Charles  Murray,  Ben  Turpin  and  Charlc- 
Conklin  in  the  make-up  and  costumes  they 
wore  in  "  Salome." 

lust  how  much  the  act  was  burlesqued 
may  be  decided  from  the  fact  that  not  one 
of  the  trio  makes  any  claim  of  being 
singers,  but  nevertheless  they  sang  a  parod.\ 
on  '■  Cleopatra."  written  about  recent  local 
events;  another  ballet  dance  bv  the  fifteen 


//<•/•(■  arc  III   ali  llu  ii 


"  tjlory,"  .Souit  tl  s  loinpaiiy  a]  coiiwd uiiis  as  lhc\'  ai>l>cared 
at  Grauman's  Los  Angeles 


warriors  against  gloom,  and  the  number 
closed.  The  personal  appearance  inimlier 
was  given  immediately  following  the  show- 
ing of  the  Scnncit-Paramount  comedy. 

On  V\'ednesda\  evening,  three  days  after 
this  bill  had  been  inaugurated  there  was 
e\ery  indication  that  the  attendance  of  the 
house  during  this  program  would  make  new 
records.  At  7:15  on  Monday  evening,  the 
I'me  of  beginning  the  first  evening  show, 
the  number  of  people  holding  tickets  and 
waiting  for  admission,  was  greater  than 
the  seating  capacity.  The  large  lol)bj-,  hav- 
ing a  standing  room  capacity  of  1,500,  was 
full  and  over-flowing,  and  before  the  first 
evenings  program  was  completed,  a  line  of 
people,  two  alircast,  extended  six  hundred 
feet  down  the  sidewalk  fiom  the  theatre. 

Here  are  some  of  the  reasons  given  bj- 
Sid  Grauman  for  the  phenomenal  attcnd- 
dance.    '"  This  w  eek  is  one  of  special  added 


Sennelt  Jun  makers  as  they  posed  ditrinq  the  personal  appearance  at  Grauman's, 

Los  Angeles 


features  of  unusual  excellence  and  I  have 
been  extremely  fortunate  in  being  able  to 
present  four  distinct  novelties  that  are  ex- 
citing the  pinblic's  admiration.  To  begin 
with,  the  Paramount-Post  scenic,  'A 
\'oice  of  Gladness,'  is  the  most  beautiful 
depiction  of  nature  in  her  most  majestic 
aspect  that  I  have  ever  seen.  The  sub- 
titles are  taken  from  William  Cullen 
Br\  ant's  '  Thanatopsis '  and  enhance  the 
sublimity  of  the  pictured  scenes.  The  hig, 
fine  spirit  of  this  added  feature  begot  an 
idea  from  somewhere  in  the  remote  cor- 
ners ol'  my  consciousness,  w'hich  finally 
found  expression  in  my  securing  Gounod 
Romandy,  the  famed  local  violinist,  tc 
stand  in  the  orchestral  pit  and  render  dur- 
ing the  screening  of  this  scenic  Gounod's 
'Meditation'  from  the  opera  'Thais.' 
The  effect  upon  audiences  has  been  most  in- 
spiring and  the  applause  at  the  finale 
tremendous. 

"  The  singing  of  Fred  de  Bruin  and  Jack 
\'an  is  far  above  the  efforts  of  most  mo- 
tion picture  theatre  carolers,  and  consti- 
tutes a  second  feature  immensely  pleasing 
to  audiences. 

"  The  third  special  feature,  in  this 
analysis  of  the  reasons  for  so  successful 
a  week,  is  in  the  Sennett  Sarcastic  Ballet, 
fourteen  men  of  all  ridiculous  shapes  and 
sizes,  who  burlesciue  such  dances  as  the 
aesthetic  '  Pipes  of  Pan,'  '  Bachanalle ' 
and  others.  They  were  carefully  trained 
by  Charlie  Murray  and  elicit  explosive  out- 
biH-sts  of  merriment.  They  appear  in  an 
epilogue  to  '  Salome  \  ersus  Shenandoah ' 
and  their  appearance  is  preceded  by  three 
screen  slide  announcements  to  the  effect 
that  the  public  may  expect  exquisite 
dancers,  each  the  physical  embodiment  of  a 
poem,  whose  movements  are  like  the  sub- 
tle shadowings  of  a  Rembrandt  painting! 

"  Of  course  the  '  coup  de  grace  '  on  the 
'piece  de  resistance'  is  in  the  fourth  and 
most  important  special  feature,  the  per- 
sonal appearances  of  Ben  Turpin,  Charlie 
Murray  and  Charlie  Conklin  following  the 
antics  of  the  Sarcastic  Ballet. 


3392        (Exhibitor  Service) 


Motion  Picture  News 


Lobby  display  at  Gordon's  Olympia,  Boston,    Mass.,   for   "Strictly  Confidential" 


Nineteen  Weeks  For  Daddy 

Long  Legs"  at  Boston  Theatre 


Till',  nm  <A  "Daddy  Long  Legs"  in 
Boston  which  has  been  the  subject  of 
much  talk  in  film  circles  these  many  weeks 
has  closed  after  having  been  the  attraction 
at  the  Tremont  theatre  for  six  weeks,  and 
later  at  the  Tremont  Temple  for  thirteen 
weeks,  making  a  nineteen  weeks'  run  all 
together  at  prices  selling  at  a  dollar  and 
half  top. 

Showing  twice  a  day  the  film  played  to 
a  million  and  a  half  admissions  and  is  now 
being  superseded  by  the  later  Mary  Pick- 
ford  feature  "  The  Hoodlum." 

The  run  of  this  film  should  be  an  object 
lesson  to  the  first  run  houses  which 
are  convinced  that  a  weekly  change 
is  the  only  way  to  make  money,  since  it 
is  safe  to  assume  that  what  has  been  accom- 
plished in  Boston  may  be  duplicated  in 
any  of  the  big  cities  of  the  United  Stales. 

"  Daddy  Long  Legs  "  went  into  the  Tre- 
mont in  the  early  summer  just  when  hot 
weather  was  coming  on.  It  opened  big, 
continued  to  draw  even  in  the  warmest 
weather  of  the  season  and  during  the  last 
three  weeks  many  have  been  turned  away 
because  of  the  S.  R.  O.  sign. 

The  original  engagement  at  the  Tremont 
was  expected  to  be  about  what  the  feature 
would  stand  in  Boston,  and  in  consequence 
contracts  for  musical  comedies  were  made 
at  the  expiration  of  the  first  six  weeks. 
Then  the  show  moved  to  the  Temple  a  few 
blocks  down  the  street  and  the  crowds 
moved  with  it. 

However,  this  phenomenal  run  has  not 
been  just  the  natural  business  that  is  bound 
to  accrue  on  a  good  picture  with  a  popular 
star,  but  is  the  combined  result  of  the  two 
coupled  with  an  advertising  campaign 
which  has  never  faltered  from  the  time  it 
was  first  inaugurated  some  weeks  prior  to 
the  showing,  up  to  the  last  day  of  the  en- 
gagement. 

Numerous  advertising  stunts  were  pulkd 
in  connection  with  the  run  of  the  film, 
one  of  which  has  been  featured  in  the 
News,  that  of  the  Champion  Stilt  Walker 
of   the   United   States,   representing  the 


benefactor  in  the  play.  In  the  lobby  of 
the  Tremont  Theatre,  a  miniature  studio 
was  built  and  children  were  photographed 
every  afternoon  and  evening  in  a  contest 
for  the  nearest  likeness  of  "Little  Mary" 
in  Greater  Boston.  A  prize  was  given  to 
the  little  lass  adjudged  Mary's  "  double " 
by  the  judges. 

Following  the  moving  of  the  film  to  the 
Tremont  Temple,  ice  cream  parlors  and  the 
drug  stores  of  the  Louis  K.  Liggett  Co., 
in  Boston  took  up  the  campaign  by  pre- 
senting a  "  Daddy  Long  Legs  Frappe  "  to 
their  soda  fountain  patrons.  A  very  dainty 
dish  and  a  success  from  its  start.  Music 
publishers  at  the  same  time  came  through 
with  a  song  entitled,  "  My  Daddy  Long 
Legs,"  a  very  popular  number,  all  which 
went  to  put  over  the  production  in  the 
"Atheiis  of  America." 

The  enormous  amount  of  publicity  given 
the  picture  by  the  various  stunts  men- 
tioned, enabled  the  managers  to  continue 
its  success  with  little  effort  when  it  moved 
to  Trement  Temple.  Business  in  all  mov- 
ing picture  houses  in  Boston  w-as  just 
booming  until  the  coming  of  the  strike  of 
the  Boston  policemen,  when,  on  account  of 
the  disorder  that  prevailed  for  one  or  two 
nights  at  its  start  and  the  continuation  off 
and  on  of  the  trouble,  people  remained 
at  home,  not  daring  to  venture  on  the 
streets.  The  Police  Commissioner  of  the 
city  at  this  time,  is  said  to  have,  issued  a 
decree  to  the  effect  of  warning  people  not 
to  congregate  in  crowds  about  the  city. 

Extensive  lobby  decorations  were  not 
used  at  the  Temple,  owing  partly  to  a  poor 
lobby  and  perhaps  more  so  to  the  fact  that 
the  building  is  used  as  a  house  of  worship 
on  Sunday,  when  a  clear  lobby  is  neces- 
sary. 

This  run  on  "  Daddy  Long  Legs "  is 
without  doubt  a  record  for  the  film  both 
as  to  length  of  engagement  and  as  to  prices. 
It  has,  however,  been  beaten,  the  instance 
being  "  My  Four  Years  in  Germany,"  which 
played  twenty-three  weeks  at  the  Tremont 
Temple. 


Advertises   Feature  Picture  Over 
Vaudeville  Bill 

THE  lobby  display  arranged  for  the 
showing  of  Madge  Kennedy  in 
"  Strictly  Confidential  "  at  Gordon's  Olym- 
pia, in  Boston,  reveals  sound  showmanship. 
The  Olympia  is  located  in  a  busy  part  of 
the  city  and  thousands  of  people  pass  the 
theatre  daily.  Of  course,  the  first  essential 
of  any  display  is  to  attract  attention  and 
alter  that  to  arouse  interest  in  the  picture 
lieing  presented.  The  "  Strictly  Confi- 
dential "  exploitation  comes  up  to  require- 
ments in  both  of  these  respects. 

The  large  head  of  Madge  Kennedy, 
placed  in  the  center  of  the  lobby,  is  well 
calculated  to  catch  the  eye  of  the  passer-by. 
Where  a  star  has  a  dependable  following, 
such  as  that  which  exists  in  this  case, 
there  is  no  danger  of  an  exhibitor  over- 
emphasizing the  personal  end  in  his  adver- 
tising. The  main  point  brought  out  at 
Gordon's  Olympia  was  that  a  Madge  Ken- 
nedy picture  was  being  offered. 

It  is  apparent  that  although  a  number 
of  vaudeville  acts  are  staged  at  the  Olym- 
pia, the  management  was  content  to  con- 
centrate on  the  feature  picture  as  the  big 
drawing  card.  In  so  far  as  the  suggestion 
of  the  lol)by  is  concerned,  the  ca'ua!  ob- 


Another  view'  of  the   Madge  Kennedy 
display  at  the  Olympia,  Boston 

server  is  likely  to  overlook  the  vaudeville 
numbers  and  be  impressed  only  by  the  fact 
that  Madge  Kennedy  is  appearing  in 
"  Strictly  Confidehtial."  This  centering  of 
interest  on  the  main  attraction  at  the 
theatre  may  be  expected  to  bring  better 
results  than  a  more  varied  display  in  which 
no  one  point  is  definitely'  emphasized. 


Cooperates  With  Newspaper 

DURING  the  showing  of  "The  Gam- 
blers "  at  the  Colonial  theatre,  Toledo, 
Ohio,  a  tie-up  with  the  famous  Toledo 
Blade  was  efTected  by  the  management 
which  resulted  in  mutual  benefits. 

A  sm.all  card  printed  to  reptesent  an 
ordinary  playing  card  w-ith  the  additional 
matter  contained  which  said  that  by  taking 
the  card  to  the  ofiice  of  the  Toledo  Blade 
that  two  tickets  for  the  show  could  be 
obtained,  was  used. 


November  15,   i  9  i  9 


(Exhibitor  Service)  -3593 


Newport  Exhibitor  Uses  "  Check- 
ers "  Billboard  With  Telling 
Effect 


ONE  ot  the  oldest  picture  theatres  in 
the  country,  the  Bijou  at  Newport. 
R.  I.,  under  the  management  of  Theodore 
Vietri,  with  a  four-day  run  on  the  William 
Fox  production  of  "  Checkers  "  made  sucli 
a  record  as  to  call  special  attention  to  the 
treatment  of  the  theatre  front  as  a  means 
of  exploitation. 

Simplicity  is  the  slogan  of  Wr.  Vietri  in 
managing  the  Bijou,  and  this  he  applies  to 
all  his  lobby  displays  and  advertising  mat- 
ter. 

Vietri  heralded  "  Checkers "  along  the 
popular  lines  established  by  \cars  of  ex- 
perience in  the  exhibition  game,  but  the 
front  of  his  house  was  rigged  up  with  a 
frame-work  attached  to  the  front  arch,  to 
support  a  full-size  twenty-four-sheet 
poster. 

The  big  railroad  wreck  scene  is  shown 
on  this  paper,  and  nothing  could  have  been 
Stronger,  if  one  may  judge  by  the  box- 
office  receipts  which  "  Checkers  "  brought 
into  the  Bijou.  Manager  Vietri,  during  the 
four-day  run  of  the  feature  packed  the 
theatre  with  a  host  of  new  patrons  at- 
tracted by  the  record  of  the  picture  on 
Broadwaj-,  New  York  —  another  fact  which 
Mr.  Vietri  did  not  overlook  in  heralding 
his  showing. 

"  I  played  '  Checkers '  lour  days  at  the 
Bijou  to  packed  houses,"  he  says.  "  New- 
port is  hot  the  metropolis  of  this  country, 
but  after  the  first  day  it  wms  apparent  that 
taking  'Checkers'  for  four  weeks  would 
have  been  a  better  guess.  I  shall  play  the 
picture  again  in  the  near  future." 

On  the  right  is  Richard  Stanton 
who  directed  "  Checkers."  the  next  is  Mr. 
Vietri,  with  Marshall  Hall,  a  Newport 
newspaper  man  at  his  left,  and  the  end  is 
Police  Captain  Lear3'  of  the  Newport  force. 
For  a  quarter  can  you  beat  this  combina- 
tion? 


State  scttiiuj  cerenioiiics  which  zvcre  featured  durbiy  the  engagement  of  "  The  ' 
Right  to  flaf'I'iness '  at  the   .Vcii'   Unique    theatre,  Minneapolis 

Phillips  Film  Breaking  All  ' 
Picture  Records  at  Minneapolis 


E.XSILY  surpassing  all  achievements  in 
showmanship  as  yet  attained,  James 
\'.  Bryson,  who  took  over  the  New  Unique 
theatre  in  Minneapolis  for  the  production 
of  "The  Right  to  Hippincss,"  has  just 
concluded  three  weeks  of  record  breaking 
business. 

It  was  Mr.  Bryson's  original  intention  to 
run  the  pictures  1  ut  one  week,  but  when 
hundreds  and  hundreds  were  turned  aw'ay 
from  the  box  office  during  the  first  week 
he  carried  it  over  with  just  as  much  suc- 
cess and  no  reduction  in  receipts. 

Mr.  Bryson  left  nothing  undone  to  put 
the  picture  over  in  big  league  style.  He 
stopped  at  no  expense  and  exerted  every 
efifort.  He  engaged  a  twenty-piece  orches- 
tra whi-i-h  furn's!  cd  t!ic  special  musical 
ihrme  for  ilic  him,  and  a  so  cng.igcd  Mel- 


ville Burke,  the  talented  director  of  the 
Shubcrt  Stock  Company,  to  handle  the 
staging,  scenic  and  lightening  effects.  A 
stage  drama,  written  by  Mr.  Burke,  was 
played  by  a  cast  cf  1(X)  during  the  presen- 
tation of  the  photoplay. 

Besides  advertising  lii)erally  in  the  news- 
papers, paper  of  all  kinds'  was  plastered 
over  the  citj',  and  leading  downtown 
stores  devoted  large  display  window  space 
to  the  exposition  of  Dorothj  Phillip's  pic- 
ture. The  Woolworlh  store  offered  a  big 
display  of  the  song,  "  The  Right  to  Hap- 
piness." The  Corona  typewriter  company 
and  the  A.  D.  Thompson  Drug  Stores 
were  among  those  who  devoted  their  show 
windows  to  ad\ertising  the  film. 

Because  Mr.  Bryson  was  far-sighted 
enough  to  give  two  private  showings  of  the 
film  before  persons  from  all  walks  of  life 
as  well  as  representative  men  and  women, 
the  picture  received  unparallclled  mouth  to 
mouth  ad\  ertsing.  When  he  showed  "  The 
Heart  nf  Humanity"  at  the  Shubert  thea- 
tre for  eight  successive  weeks  Mr.  Bryson 
achieved  a  new  record.  But  now  he  comes 
cut  with  the  flat  declaration  that  his  new 
showing  w'ill  bring  even  greater  crowds 
and  stand  up  for  a  much  longed  run. 

"  People  are  in  sympathy  with  the  theme 
of  the  play,  which  is  the  great  understand- 
ing  of  love,"  said  Mr.  Bryson  after  the 
picture  experienced  its  initial  successes. 

"  The  Right  to  Happiness  "  has  that  mys- 
terious quality  that  gets  under  the  specta- 
tor's hide  and  leaves  him  with  an  impres- 
sion that  he  carries  with  him.  There  is 
something  about  it  that  makes  people  talk 
aliout  it.  And  when  you  get  the  people 
talking  about  your  film  your  success  is 
assured." 


Another    "  Checkers "  lobby  display  in  ichich  a  24  sheet  is  utilized.     This  is  the 
front  of  the  Bijou  theatre  of  Newport 


There  are  few  kings  left  —  aside  from 
those  in  the  deck. 


3594  (Exhibitor  Service) 


Motion  Picture  News 


A  good  j^icliirc  uf  a  good  crowd  at  a  goad  ihcatrc,  tin-  Siraiid  of  San  I  rancisco, 

Cal.,  Guy  Smith,  manager 

Feld  Uses  the    Fashion  Show'* 

\^ith  Gratifying  Success 

sented  a  Fashion  Show  lhal  would  make 
Mr.  Ziegfield  jealous,  according  to  the  com- 
ments of  the  Newman  patrons. 

"  To  mention  the  fact  that  the  Newman 
Fashion  Review  attracted  the  women  of 
Kansas  City,  is  unnecessary.  Every  shop- 
ping center,  every  home  and  every  merchant 
was  talking  ahout  the  v  onderful  Newman 
Fashion  Review,  how  elahorately  it  was 
staged,  the  heautiful  gowns  and  the  way 
ihey  were  displayed.  They  were  also  im- 
pressed with  the  manner  in  w'h:ch  the 
Fashion  Show  svnchronized  with  the  fea- 
ture picture,  "  LOMB.ARDI,  LTD." 

"  Bert  Lytell  in  the  stellar  role,  made  a 
host  of  new  friends  and  the  Newnnan 
Theatre  attracted  thousands  of  women  and 
nun  who  had  never  passed  through  its 
entrance  since  its  opening. 

"  .\s  a  special  feature  for  ladies  only,  on 
Friday  morning  of  th;  week,  a  Lingerie 
Show  presented  the  very  latest  in  silk 
undergarments,  corsets.  negligees,  etc. 
Despite  the  inclement  weather,  the  theater 
was  filled  almost  to  capacity  at  eleven 
o'clock  in  the  morning. 

"  For  two  weeks  prior  to  our  opening 
performance,  the  Rcady-To-\Vear  Store 
advertised  the  event,  using  considerable 
space  in  their  daily  ads.  Each  salesperson 
in  a  store  occupying  exclusively  sixteen 
floors  on  the  most  important  corner  of 
the  city,  mentioned  the  Fashion  Review  to 
each  person  they  waited  on.  In  fact,  it 
was  made  the  topic  of  discussion  in  ever\- 
corner  of  the  store. 

"  The  first  Newman  Fashion  Review  was 
so  well  received  that  it  is  our  intention  to 
make  this  a  semi-annual  proposition  each 
Spring  and  Fall." 


MILTON  H.  FELD  manager  of  the 
Newman  Theatre,  Kansas  City,  Mo., 
is  a  good  friend  of  the  News -who  has 
written  us  a  lot  of  exploitation  stories  about 
his  stunts  at  the  Newman.  Recently  we 
learned  that  he  had  "  pulled "  a  fashion 
show  so  we  asked  for  an  article  and  here 
it  is,  another  recital  of  a  most  successful 
week's  business. 

"  Inaugurating  a  Se;mi-Annual  Fashion 
Review,  '  Lombardi,  Ltd.,'  was  selected  as 
especially  w-ell  adapted  for  the  oarr_\ing  out 
of  the  '  stj^le  setting '  idea. 

"  The  very  finest  and  most  exclusi\  e 
ladies'  ready-to-wear  store  was  enlisted  in 
the  project.  So  im.pressed  were  they  with 
the  benefits  they  would  derive  from  a 
properly  staged  fashion  show,  that  two 
months  ago  their  buyer  sailed  for  Paris, 
and  from  the  work  rooms  of  the  world's 
foremost  creators  of  women's  clothes,  was 
selected  a  vast  variety  of  lovely  womens' 
things,  especially  for  the  Newman  Fashion 
Review'.  Gowns,  wraps  and  frocks  cost- 
ing thousands  of  dollars  were  sent  from 
Paris  to  Kansas  Cit\'  to  be  displayed  on 
beautiful  live  mane(|uins  at  the  Newman 
Theatre. 

"  Special  stage  settings,  representing  the 
entrance  to  an  immense  ballroom,  was  built. 
A  nuiway  extending  from  the  stage,  over 
the  orchestra  pit  and  covering  a  wadth  of 
two  seats,  down  the  centre  of  the  inain 
floor,  was  built  and  fifteen  young  ladies, 
selected  for  their  beauty  and  shapliness 
were  engaged  to  display  these  Paris  crea- 
tions for  the  first  time. 

"  Rehearsals  were  held  each  day  for  two 
weeks  in  advance  of  the  .showing.  Special 
lighting  effects  were  used  and  were  pre- 


A  Golden  Gate  Crowd 


HERE  is  another  instance  where  a  wide 
awake  manager  has  hitched  up  to 
local  color  for  extra  business  which  with 
a  goc;d  lobby  display  served  to  boost  the 
engagement  of  a  picture.  l 
The  attached  photographs  show  the  at- 1 
tractive    lobby    display    put    out   by  the' 
Strand  Theatre,  San  Francisco,  during  a 
recent   showing  of   "  Paid   in   Advance " 
and  the  rather  unusual  method  employed 
by   Manager   Guy   Smith   to  attract  the 
attention  of  all  passers-by.     During  the 
week  he  had  as  an  added  attraction  the 
Columbia  Park  Boys'  band,  an  organiza- 
tion of  fifty  pieces,  and,  as  in  the  old 
minstrel  days,   this  band  gathered  twice 
nightly  in  front  of  the  theatre  and  gave  a. 
concert. 


Anderson  Broke  it  to  Them  Centl^ 

FROM  Arthur  Anderson  manager  of  the 
Mattapan  theatre  located  at  Mattapan 
a  suberb  of  Boston,  comes  a  little  story  of 
how  he  raised  his  prices  of  admission  with- 
out incurring  the  wrath  of  his  patrons. 

Anderson  gave  the  problem  of  breaking 
it  to  them  gently  considerable  thought  and 
finally  decided  that  he  would  print  a 
nicely  worded  sign  for  his  lobbj-  which 
would  explain  tactfully  why  it  was  ncces- 
sarj'  to  ask  an  advance  at  the  Mattapan. 
According  to  Mr.  Anderson's  letter  he  sat 
up  late  writing  copy  for  this  announce- 
ment only  to  tear  it  up  until  he  finally 
framed  one  which  w-as  a  model  of  brevity 
and  courteous  explanation.  The  result  was 
that  not  a  patron  complained.  Mr.  Ander- 
son ends  his  letter,  be  began  it  with  some 
kind  words  for  the  News,  with  this  sage 
advice :  "  Take  your  patrons  into  }"our  con- 
fidence and  they'll  stick  with  you  on  any- 
thing at  all  reasonable  if  you  put  it  up  to 
them  in  a  nice  way." 


Arthur  Anderson,  manager  of  the  Matta- 
pan theatre  in  the  Boston  suburbs 


N  ov  c  tub  e  r   i  ^  ,  1919 

Hill 


3595 


With  First  Run  Theatres 


amiiiiiuiiiiiiiiioi 


NEW  YORK 


Rivoli  — 

Ovi  ritire — "  Second  Hungarian  Rhapsody." 

(.  urreiit  Events  —  Rivoli  Pictorial  —  Spe- 
cial number  compiled  from  all 
releases. 

\'ocal  —  "Sunshine  of  Your  Smile." 

Solo  by  Emanuel  List,  basso  pro- 
fundo. 

Feature  —  "John  Petticoats  "  —  William  S. 
Hart. 

Instrumental —"  Evohuion   of   Dixie"  by 

Rivoli  orchestra. 
Comedy  —  "  Moving  Day  "  —  ("loldu  yn. 
Organ  Solo — "Polonaise,  .A  Major" 
Rialto  — 

Overture  —  Selections  from  Francc^ca  Da 
Rimini. 

Scenic  —  "Sunshine  and  Shadows." 

Vocal  —  "My  Hero"  from  "The  Choco- 
late Soldier." 

Current  Events  —  Rialto  Magazine  —  Spe- 
cial reel  compiled  from  all  re- 
leases. 

Vocal  —  "La  Forza  Del  Destino." 

Duet  sung  by  Martin  Hrefcl, 
tenor,  and  Edorado  .Albano, 
baritone. 

Feature — "  Turnmg  the  Tables" — Doro- 
thy Gish. 

Comedy — "Bumping   Into   Broad\va>" — 

Lloyd  —  Pathe. 
Organ  Solo  —  "March  Triumphal." 
Strand  — 

Overture  —  "William  Tell." 

Current  Events  —  Strand  Topical  Review 

—  Special  number  including 
Topics  of  the  Day  and  a 
scenic  strip  "  Morocco." 

Scenic — "  She  Went  to  See  in  a  Rickshaw  " 

—  Outing  Chester. 

Comedy  —  "Bumping   Into   Broadway"  — 

Lloyd  —  Pathe. 
Vocal — "  Miannini     Mai"     from     "  1  lie 

Firefly." 

Sung  by  Estelle  Carc>,  soprano. 
Feature  —  "Bonds     of     Love" — Pauline 
Frederick. 

\  ocal  — "  Barcarola  " —  From    "  Gioconda  " 
—  Solo  by  Carlo  I'crrietti,  bari- 
tone. 

Organ  Solo —  March  from  "  The  Queen  of 
Sheba." 


LOS  ANGELES 


Graumans  — 

Overture  —  "  Oberon." 

Current  Events  —  Special  number  compiled 
from  all  rcleasei. 

Strips  — San  Pedro,  California,  Dustin 
Farnum  wins  motor  boat  race ; 
Oakland,  California.  Wild  Teal 
Flock  about  the  Bay  City ; 
New  York.  Roosevelt  Memo- 
ral  Appeal,  New  York ;  in  The 
City  of  Wonderful  N'ghts, 
Washington,  D.  C. ;  War  L  e- 


Rxtcrior    view    of    the    .Vczi'  theatre. 
Baltimore 

partmcnt   Reviews  Heroes. 

A'ocal  —  "The  Last  Rose  of  Summer." 

Solo  by  Lu:-y  Merz,  soprano. 

Organ  Solo  —  "Melody  in  1-"." 

A  demonstration  of  how  01  e 
theme  can  be  used  to  play  for 
an  entire  photoplay-  encore  is 
being  featured. 

Special — Miss  Carolina  Sunshine  with  hand 
lettered  bla.k  and  white  slides 
I)rojecting  words  of  the  song. 
Stage  setting  interior  of  a  black- 
smith shop  with  vocal  duo  ac- 
companied by  the  orchestra  and 
electric  hammers  on  anvils. 
Encore  tiumber,  "The  \'amp." 

Scenic  —  "  Midst  Peaceful  Scenes  "  —  Post 
Paramount. 

Comedy  —  "  Up  in  Alf's  Place  "  —  Mack 
Sennett. 

Feature  — "  Luck  in  Pawn  " — Dorothy  Gish. 

Next  Week  —  "Crooked  Straight." 

Note — Usual  Grauman  business  on  Sunday 
opening  with  long  waiting  lines. 
Special  spectacle  will  be  staged 
next  week,  in  which  thirty 
Grauman  usherettes  will  take 
part. 

California  — 

The  California  is  closed  until 
Dec.  7th.  Saml.  Rapthafcl,  the 
new  managing  directoi*,  an- 
nounces an  increase  in  adni's- 
sions,  enlargement  of  the  or- 
chestra and  added  entertain- 
ment features  for  the  new- 
owners. 

Tallys  Kinema  — 

Overture  —  "The  Fortune  Teller." 

Special  —  Stage  setting  to  East  Indian 
Temple  with  attractive  moun- 
tain drop  showing  through 
large  opening.  Three  Indian 
musicians  arc  used  during  the 
showing  of  the  setting,  acroin- 
panying     Kinema  orchestra 


while,  a  character  in  Fast  In- 
dian costume,  identical  with 
the  East  Indian  of  "  The  Eyes 
of  Youth  "  appears  and  points 
out  the  "  dream  star  of  the 
Orient." 

I'caliire-  "The  Flses  of  \'outli  "  t'lara 
Kimball  Young. 
Jessen,  our  West  ("oast  repre- 
sentative, reports  a  big  opening 
and  states  picture  is  being 
highly  praisetL  Newspaper 
critics  profusely  complimen- 
tary. The  run  vviil  be  indefin 
ite. 

CINCINNATI 

Walnut  — 

Ov  erture  —  "  Lea\e  It  To  Jane." 
Current  Events — Pathe  News  No.  88. 
Scenic  —  "  Petrified  h'orce  "  —  Prizma. 
Comedy  —  "  Tom's  Little  Star." 
Feature — ^"Her  Kingdom  of  Dreams"  — 

Anita  Stewart. 
Next  Week  —  "The  Hayseed." 
Strand  — 

Overtiu-e  —  " -\n  -American  Sketch." 
Current  F'vents  —  Pathe  News— No.  89. 
Feature  —  "  The      Egg-crate     Wallop  "  — 

Charles  Ray. 
Ne.xt  W  eek  —  "  l'"air  and  W  armer." 
Gifts  — 

L'omedy  —  "  His    Naught\-    Wife  "  —  Sun- 
shine. 

I'eature  —  "The    Right    to   Happiness"  — 

Dorothy  Phillips. 
Next  Week  —  "Bonds  of  Love." 
Alhambra  — 

Comedy — "He  Leads;  Others  l-"ollow  " — 
Pathe. 

F'eature  —  "  The  Brutebreaker." 
Next  Week  —  "  Chasing  Rainbows." 
Note  —  Capacity  houses  reported  on  open- 
ing day  at  all  theatres. 


BALTIMORE 


Parkway  — 

Overture  —  "  Fiddlers  Three." 
Current  Events  —  Pathe  No.  89,  Fox  No. 
7. 

Scenic  —  Bray  Pictograph  No.  8. 

I'caturc  —  "Why  Smith  Left  Home." 

Comedy  —  "Why  Divorce?" — De  Haven. 

Wizard  — 

Overture  —  "Tulip  Time." 

Current  Events  —  F'ox  Weekly,  No.  7. 

Feature — "World  And  Its  W'omen." 

Scenic  —  Bray  Pictograph,  No.  8. 

New  — 

Current  Events  —  Pathe  No.  89,  Fox  No.  7. 

Cartoon  — "Why  Mutt  Left  the  Village." 

Special  —  Commun'ty  singing  by  audience 
of  old  time  melodies  led  by 
Frederick  Carberry  aided  by 
lantern  slides  bearing  the  words 
of  the  songs. 

Feature  —  "Please  Get  Married." 


3596  (Exhibitor  Service)  Motion  Picture  News 

Current   Week's   Bills   Throughout  Country 


DENVER 


Rialto  — 

Current  Events — ■  Pathe  News  90-91. 

"Topics  of  the  Day"  —  Pathc. 
\'ocaI  — "  Let  the  Rest  of  the  World  Go 
By." 

Solo  by  Cleveland  Davis,  Tenor. 
Comedy  —  "  Pay  Your  Dues  " —  Pathe. 
Feature  —  "  Turning  the  Tables  "  —  Doro- 
thy Gijh. 
Princess  — 

Current  Events  —  Pathe  Reviev/,  No.  1.^ 
Comedy  —  "  The  City  Dude  " —  Briggs. 
Vocal  —  Same  as  Rialto. 
Feature  —  "  L'Apache  "  —  Dorothy  Dalton. 
Rivoli  — 
Overture  —  "  Norma." 
Current  Events  —  Fox  News. 
Comedy — "Three  Hours  Late" — Christie. 
Feature  —  "  The  Isle  of  Conquest  " — Norma 
Talmadge. 

Orchestra  —  Selections  from  "Oh  Boy." 
Organ  Solo  —  "Bridal  Son." 


SAN  FRANCISCO 


California  — 

Overture  — "  Second  Hungarian  Rhapsody." 
Special  —  Stage  setting  representing  an  ob- 
servatory. 

Current  Events  —  Californian  Topical  Re- 
view. 

Strips — ^  Railroad  crash  near  Los 
Angeles  —  Fox  and  Pathe 
views,  Fanchon  and  Marco 
girls  showing  contrast  of  East 
and  West,  Roosevelt  Memorial 
scenes,  are  projected  to  strains 
of  a  jazz  band  of  AO  pieces. 
The  occasion  is  called  "  The 
Second  Anniversary  Week 
Concert." 

Feature  —  "Luck  in  Pawn"  —  Marguerite 
Clark. 

Next  Week  —  "The  Isle  of  Conquest"  — 
Norma  Talmadge. 
Note  —  Big    opening    because    of  cool 
weather. 
Imperial  — 

Continues  with  program  given  last  week. 
Opens  with  Clark  Kimball  Young  in  "  Eyes 
of  Youth  "  next  week  for  in- 
definite engagement. 

Tivoli  — 

Overture  —  "  Pagliacca." 
Vocal  —  "  Sunshine." 

Duet  by  Leoncavello  and  Caro- 
lina. 

Feature  —  "  A  Temperamental  Wife  —  Con- 
stance Talmadge. 
"Burglary     by     Proxy"— Jack 
Pickford. 

Organ  solo  —  "Sextette  from  Lucia." 


CHICAGO 


Playhouse  — 

■Current  Events  —  Gaumont  News  24. 
■Comedy  — "  Salome    vs.  Shenandoah"— 

Mack  Sennett. 
:5pecial  —  Gaumont  Magazine  —  "  The  Four 


Seasons." 

I'eaturc  —  "Turning  the  Tables" — Doro- 
thy Gish. 
\'ocal  —  "  Spring." 

Duet    by    Gladys    and  Roma 
Swarthout. 
Ziegfield  — 

Current  Events  —  Universal  Screen  News 
3987. 

Comedy  —  "His    Own  'Medicine" — Gold- 
wyn. 

Feature — "A  Virtuous  Vamp" — Constance 
Talmadge. 


BOSTON 


Park  Theatre  — 

Overture  —  "Poet  and  Peasant." 

Scenic  —  "Wonder  Spain  Alps."  Post- 
Paramount. 

Comedy —  "  Company  " —  Briggs. 

Feature  —  "The  Miracle  Man." 

Next  Week  —  "The  Miracle  Man." 

Special  —  A  stage  setting,  showing  a  large 
garden  estate  is  featured. 

Modern  — 

Overture  —  Organ  number. 

Current  Events  —  Pathe  No.  89-90. 

Scenic  —  "Wonder  Spain  Alps."  Post- 
Paramount. 

Comedy  —  "  City  Dude  " —  Briggs. 

Feature  —  "  Scarlet  Days  "  —  Griffith  pro- 
dution  —  Pre-release  showing. 
"  Luck  in  Pawn  "  —  Marguerite 
Clark. 

Next  Week  —  "  Invincible  Bonds." 

"  Turning  the  Tables." 


WASHINGTON 


Metropolitan  — 

Current  Events  —  Pathe  Review  23. 
Comedy — "Wild  Waves  and  Women" — 

Sunshine. 
Special  —  Fox  News  7  and  8. 
Feature  — "  The  Country  Cousin  " —  Elaine 
Hammerstein. 

Rialto  — 

Overture  —  "  Masaniello." 

Current  Events  —  Pathe  News  89. 

Comedy  — "  All  at  Sea  " —  Pathe. 

Feature — "Mystery  of  the  Yellow  Room" 
—  Realart  production. 

Special  —  Prologue  arranged  for  feature 
consisting  of  pantomime  enact- 
ment of  the  assault  scene  in 
the  film  with  instant  dissolve 
into  the  screening. 

Palace  — 

0\-erture  — "  William  Tell." 
Current  Events  —  Pathe  News  89. 
Comedy  — "  Hayseed  " —  Arbuckle. 
Feature  —  "  Crooked    Straight  "  —  Charles 
Ray. 

Special  — "  Topics  of  the  Day  27,"  at  both 
houses,  playing  day  and  date. 


DETROIT 


Madison  — 

Overture  —  "  Orpheus." 

Current  Events  —  Pathe  Review  23. 

Comedy  —  "  Why  Divorce  ?  "  —  Goldwyn. 


X'ocal  —  "The  Drum  Major"  —  Solo  by 
Williard  Andelin. 

Feature  —  "  The  Misleading  Widow  "  — 
Marguerite  Clark. 

Next  Week  — "Mind  the  Paint  Girl." 

Adams  — 

Overture  —  "  Katinka." 

Current  Events  —  Pathe  Review  23  and 
Detroit  Free  Press  Weekly. 

Comedy  —  "Will  at  Sea"  —  Pathe. 

Vocal  —  "  The  Wonderful  Kid  from  Mad- 
rid "  —  Emmons  and  Calvin. 

Feature  —  "A  Virtuous  Vamp"  —  Con- 
stance Talmadge. 

Next  Week  —  "  Lord  and  Lady  Algj'." 

Broadway  Strand  — 

Current  Events — ^Universal  Weekly  Review 
—  Latest. 

\^ocal  —  Special   operatic   selections  sung 

by  Louis  Lazelle. 
Comedy  —  "  Back  Stage  "  —  Arbuckle. 
I'eature  —  "Market    of    Souls"  —  Aurora 

Mardaganian. 
Next  Week  —  "  Told  in  the  Hills." 
Washington  — 
Overture  —  "  Mariano." 
Current  Events  —  Fox  News  No.  6. 
Scenic  —  "Getting  a  New  Angle  Chest"  — 

Outing. 

Cartoon  Comedy  —  "Was  She  a  Wife?" — 
Mutt  and  Jeff. 

Comedy  —  "  Adventurous  Ambrose  "  — 
Mark  Swain. 

Instrumental  —  "  Somebody's  Sweetheart " 
• —  Interlude  by  Washington 
Orchestra. 

F'eature  —  "  The  Right  to  Happiness." 

Next  Week  —  "Should  a  Husband  For- 
give? " 


CLEVELAND 


Cleveland  — 

Stillman  — 

Overture  —  "Second  Hungarian  Rhap- 
sodj-." 

Current  Events  —  Kinograms  79. 

Special  —  "Another   Man's   Wife  " —  Mutt 

and  TefT  cartoon. 
Comedy  —  "  Two  A.M."  —  Christie. 
F  eature — "  The  Isle  of  Conquest  " — Norma 

Talmadge. 

Themes  —  Serenade     bj-     Hosmer  —  "  M\- 

Best  Girl,"  etc. 
Metropolitan  — 

Overture  —  Selections  from  Friml  oper- 
ettas. 

Current  Events  —  Cleveland  News  leader 
featuring  local  events,  plus 
Gaumont  cartoon,  "  On  the 
Dear  Old  Farm,"  Judge  Rum- 
hauser  series.  Pathe  Review 
No.  23. 

Comedy  —  "  Gaiety  " —  George  Ovey. 
Feature  —  "  The  Thunderbolt  " —  Katherine 

McDonald  —  First  National 

Original  theme. 
Alhambra  — • 
Overture  —  "  Naughty  Marietta." 
Current  Events  —  Pathe  News  No.  89. 
Comedj-  —  LTniversal  special. 
Feature  —  "  The     Isle     of     Conquest  " — 

Norma   Talmadge  —  Theme  — 

"  At  Dawning." 


7  ore  m  b  e  r  i  j  ,  1919 

iiiiiiiiiiiiiiiimiii 


jiiiiii 


iiiiiiiiiiiiiiiiiiiiiiiiiii 


iiiiiiiiiii 


3597 

III! 


Live  News  from  the  Producers 


^'miiiniiiiiiiniiiiiiiiiiim^ 

Short  Robertson-Cole  Offerings 


Characteristic  Pose  of  Charles  Ray  in  "Crooked 
Straight,"  a  Paramount-Artcraft. 

olicy  of  Transatlantic  Company; 
Big  Announcements  Coming 

The  Sales  Depanmem  of  the  Trans- 
atlantic Filir.  Company  of  America,  Inc., 
s  making  rapid  strides  in  disposing  of 
territory  on  their  newest  feature,  "The 
Marriage  Blunder,"  a  mystery  drama  in 
five  parts,  featuring  Vera  Sissons  and 
Sydney  Mason. 

Many  members  of  the  trade  have  ap- 
parently been  misinformed  as  to  the  policy 
of  this  company.  Lewis  Roach,  president 
of  this  organization,  emphatically  denies 
that  the  Transatlantic  Film  Company  of 
America,  Inc.,  is  handling  foreign  pictures 
only.  In  the  future  the  Transatlantic  will 
handle  American  pictures  for  the  Ameri- 
can market,  foreign  pictures  on  the  for- 
eign market  and  American  pictures  for 
export. 

The  Transatlantic  Film  Company  of 
America,  Inc.,  which  has  heretofore  oper- 
ated in  Europe  under  a  different  name,  has 
made  such  remarkable  progress  that  the 
directors  have  decided  to  extend  their  ac- 
tivities to  this  side  of  the  water. 

Mr.  Roach,  who  is  handling  the  foreign 
and  export  end  of  the  business,  has  made 
arrangements  with  many  prominent  Ameri- 
can producers  to  handle  their  output  ex- 
'•lusively  on  the  European  market.  Next 
week's  announcement  may  furnish  the 
names  of  these  prominent  producers. 
Charles  Yale  Harrison,  who  is  looking 
I  r  the  American  sales  end  of  the  com- 
y,  is  at  present  engaged  on  the  some- 
what difficult  task  of  lining  up  his  dis- 
tributing organization.  Several  represen- 
tatives in  the  field  arc  busily  engaged  upon 
securing  direct  up-to-the-minute  data.  It 
is  rumored  on  the  Rialto  that  the  Trans- 
atlantic has  devised  a  new  scheme  of  states 
right  distribution. 

At  an  exclusive  showing  of  "The  Mar- 
riage Blunder  "  recently  several  prominent 
film  and  literary  men  were  present  and 
expressed  their  approval  of  the  picture, 
which  is  very  novel  in  many  ways. 


Supreme  Comedies,  Martin  Johnson'n 
Cannibal   I'^ilms  and  Adventure 
Scenics  Offer  Variety 

I\'  keeping  with  the  demand  of  the  film 
trade  for  short  snappy  subjects  for 
program  runs,  Robertson-Cole  announce 
that  they  are  well  fortified  in  this  branch  of 
the  service  in  addition  to  their  mammoth 
super  productions.  The  current  of  the 
trade  has  shifted  almost  over  night  and  so 
great  have  been  the  demands  that  the 
Robertson-Cole  Company  proceeded  to 
meet  the  demand  with  the  classiest  of  all 
short  subjects. 

Supreme  Comedies  featuring  Marr}- 
Depp,  Kalhcrinc  Lewis,  James  Liddy  and 
Teddy  Sampson  are  said  by  exhibitors  to 
be  the  liveliest  up-to-the-minute  stuff  bound 
to  produce  mirth. 

In  addition  to  these  comedies,  Robertson- 
Cole  have  arranged  for  the  release  of 
thirty  one-reel  pictures  to  be  known  as  the 
Adventure  Scenics.  The  reviewing  com- 
mittee state  that  for  thrill,  education  and 
transcendent  beauty,  it  would  be  hard  to 
surpass  them. 

To  change  the  subject  but  at  the  same 
time  stick  to  short  program  releases,  Rob- 
ertson-Cole have  purchased  Martin  John- 
son's new  camera  tale  of  the  South  Seas. 
These  releases  which  w-ill  be  offered  to 
the  public  twice  a  month  will  be  known 
as  "  On  The  Borderland  of  Civilization." 

Robertson-Cole  in  addition  to  giving  the 
exhibitor  just  what  patrons  demand,  Jjack 
up  their  productions  with  a  real  advertis- 
ing and  publicity  campaign  which  materially 
assists  in  "  putting  them  over." 

In  offering  the  Supreme  Comedies  they 


claim  it  is  safe  to  say  that  there  is  a 
laugh  and  a  thrill  in  every  foot  of  film. 
The  subjects  although  short  are  chosen 
after  a  staff  of  experts  agree  on  the  theme 
and  then  comes  the  task  of  casting  the 
right  people  for  the  plot.  One  of  the  un- 
usual features  of  the  Supreme  Comedies 
is  that  there  is  a  real  climax  which  means 
that  there  is  both  drama  and  worlds  of  fun 
embodied  in  these  short  reels. 

"Adventure  Scenics  "  arc  something  new 
that  have  attracted  the  attention  of  leading 
exhi1)itors  throughout  the  country.  Jesse 
(r.  Sill  and  H.  H.  Brownell  are  two  im- 
portant figures  that  have  supplied  the 
dynamics  to  the  unique  out  door  pictures. 
The  i)ersonnel  of  the  "Adventure  Scenics " 
corporation  also  includes  John  Rantz,  one 
of  the  most  progressive  exhibitors  of  the 
Pacific  Northwest  and  owner  of  the  pic- 
ture palace  at  Brementon,  Wash. 

Although  there  have  been  many  educa- 
tional and  interesting  features  on  the  great 
South  Seas  as  outlined  by  Martin  Johnson, 
yet,  "On  The  Borderland  of  Civilization" 
I>rings  a  startling  series  of  newness,  adven- 
ture, education,  thrill  and  interest  that  is 
said  to  bind  and  grip  the  theatregoer. 

As  a  proof  of  the  above  statement, 
Robertson-Cole  offer  the  fact  that  two 
hundred  and  eighteen  of  the  leading  dailies 
of  the  country  have  contracted  to  run  the 
story  of  the  great  South  Seas  in  serial 
form  about  the  same  time  the  pictures  arc 
released.  Every  editor  offered  the  series 
grabbed  the  idea  and  the  Robertson-Cole 
publicity  bureau  is  maintaining  a  regular 
press  department  to  handle  this  phase  of 
the  work  for  the  big  scries. 


Beauty  Bevy  for  Hallroom  Films 


Jack  and  Harry  Cohn  Recruiting  a 
Number  of  Girls  For  Permanent 
Company ;  Series  a  Hit 
A  S  the  result  of  an  idea  conceived  by 
Jack  Cohn  several  years  ago,  one  of 
the  most  successful  series  of  comedies  on 
the  market  at  the  present  time  is  the  Hall 
Room  Boys  films,  produced  by  the  National 
Film  Corporation.  Cohn  planned  the  pic- 
turization  of  the  famous  newspaper  car- 
toons drawn  by  H.  A.  MacGill,  with  the 
idea  that  light,  wholesome  comedies  pro- 
duced in  an  atmosphere  of  beauty  and  re- 
finement would  find  a  welcome  among  the 
better  exhibitors  of  the  country.  That  he 
was  right  in  this  surmise  has  been  proved 
by  the  reception  accorded  these  comedies 
since  the  first  release  of  the  initial  oft'ering. 
Among  the  big  theatres  which  have  con- 
tracted for  the  series  may  be  mentioned  all 
of  the  houses  of  the  Loew  circuit,  the  New 
York  Strand,  the  California,  and  many 
other  first  run  theatres. 


The  latest  theatre  to  contract  for  the 
entire  scries  of  Hall  Room  Boy  pictures 
is  the  Strand,  of  San  Francisco,  Cal.  Cohn 
announced  this  week  that  the  following  re- 
leases have  beeii  completed :  "A  Howling 
Success,"  "  Nothing  But  Nerv-e "  and 
"  Pretty  Soft,"  all  of  w'hich  are  in  two 
reels  each. 

A  special  Beauty  Brigade,  consisting  of 
the  prettiest  girls  obtainable  in  California 
and  New  York  is  now  being  recruited  by 
Jack  and  Harry  Cohn,  and  they  will  form 
a  permanent  part  of  the  company  engaged 
in  producing  the  Hall  Room  series. 
These  girls  will  all  be  expert  in  the  arts 
of  swimming,  dancing  and  athletics  and 
will  appear  regularly  in  each  production. 

A  broadcast  advertising  campaign  will 
be  inaugurated  next  week  in  the  interests 
of  the  new  comedies,  and  a  complete  line 
of  exploitation  supplies,  including  several 
novelties  have  been  prepared  to  assist  the 
■State  right  buyer  and  exhibitor  in  giving 
these  pictures  the  proper  puljlicity. 


J598 


Motion  Picture  News 


i    1  t 


Just   a   few   of  the   famed   Fox   Sunshine   Comedy  beauty  bridgade,  whose  talent  and  pulchritude  may  be  enjoyed  on  the  Screen  in  December  on  release 

ot    "Jjack   to   Nature  Girls.'' 


Sun  Never  Sets  on  Fox  Service 


Distribution  of  Pictures  Globe-Gird- 
ling in' Scope  and  Demand  has 
Increased  Largely 

NO  trail  divides,  no  sea  separates,  no 
conditions  bar  the  East  from  the 
West  or  the  North  from  the  South  in  the 
organization  of  Fox  Film  Corporation's 
globe  encircling  service  to  exhibitors. 
Mountains  are  crossed,  oceans  traversed, 
trails  made,  for  the  creation  of  a  service 
of  distribution  of  Fox  Films  that  is  among 
the  most  far-reaching  and  the  largest  in 
the  world. 

At  a  time  v\-hen  the  ordinary  life  of  a 
photoplay  has  been  run,  and  it  is  assigned 
to  the  "  morgue,"  William  Fox's  agencies 
and  branch  houses  in  the  far  corners  of 
the  earth  are  putting  new  life  into  Fox 
Films.  The  Malays,  the  residents  of  the 
Dutch  East  Indies,  of  Indo-China,  of  Siam, 
of  the  Strait  Settlements  are  getting  a 
glimpse  of  how  their  brothers  of  the  Occi- 
dent whom  they  never  exnect  to  visit,  live. 
They  are  forming  their  ideas  of  the  West- 
ern civilization  of  today  by  means  of  the 
motion  picture  distributee  through  Fox 
Film  Corporation's  service  stations. 

In  less  than  one  year  the  business  has 
increased  almost  400  per  cent.  Whereas 
in  1918  there  was  a  Fox  office  in  Singanore 
which  served  the  Strait  Settlements,  India 
and  the  Dutch  East  Indies  and  parts  of 
China,  there  are  today  branches  at  Bom- 
bay, Batavia,  Hong  Kong,  Shanghai,  Ma- 
nila and  other  cities  in  those  little  under- 
stood countries  of  the  Far  East. 

In  January,  1918,  two  prints  of  each  Fox 
production  went  to  these  countries.  Today 


seven  copies  of  each  feature  are  sent  to  the 
Far  Eastern  offices.  This  statement  does 
not  include  Australasia,  which  is  a  service 
separate  and  apart. 

Joseph  R.  Darling,  the  representative  at 
large  of  Fox  Film  Corporation,  believes 
that  next  year  will  see  another  large  in- 
crease in  the  Fox  business.  The  first  year 
of  peace,  with  conditions  still  far  from 
settled,  has  witnessed  the  most  remarkable 
growth  in  the  motion  picture  industry  in 
the  Far  East,  and  William  Fox  is  carry- 
ing the  fame  of  the  United  States  as  a 
leader  of  the  industry  into  nooks  and  cor- 
ners that  are  hardly  known  to  a  majority 
of  Americans. 

The  creation  and  upliuilding  of  this 
gigantic  system  of  distribution  is  unri- 
valed. Not  even  the  Standard  Oil  Com- 
pany and  its  allied  interests  cover  the 
globe  more  thoroughly  than  does  the  Wil- 
liam Fox  organization. 

,  With  the  increased  demand  for  Fox 
Films  in  the  Far  East,  with  the  South 
American  market  growing  steadily  in 
scope  and  in  demand,  with  Europe  hun- 
gering for  Fox  features.  Fox  Film  Corpo- 
ration through  its  strong  chain  of  branches 
and  agencies  appears  to  be  facing  the 
greatest  business  of  its  meteoric  career  in 
1920.  Increased  production  facilities  to 
meet  this  great  stride  are  under  way,  and 
throughout  the  world  the  message  of  the 
advance  of  civilization  will  be  carried  with 
Fox  super-productions  special  Fox  Fea- 
tures, Fox  News,  Fox  Sunshine  Comedies 
and  the  famous  Mutt  and  JelT  Animated 
Cartoons. 


Pioneer's  New  Producing  Unit 


Art-O-Graf  Film  Company  Sia:ns  Up 
as  a  Producing  Organization 
for  the  Pioneer 

THE  latest  addition  to  the  list  of  co- 
operative producers  who  are  making 
pictures  for  the  Pioneer  is  the  Art-O-Graf 
Film  Company.  Contracts  have  been  sealed 
and  signed,  and  already  two  new  produc- 
tions are  on  their  way  from,  the  Art-O-Graf 
studios  in  Denver.  As  yet  these  two  pic- 
tures have  not  been  named,  but  as  soon 
as  they  have  gone  through  the  hands  of 


the  Pioneer  editorial  staff,  they  will  be 
complete  in  detail. 

Otis  B.  Thayer,  president  and  director- 
general  of  the  Art-O-Graf,  is  a  well-known 
figure  in  film  circles,  and  before  entering 
the  game  several  years  ago,  he  had  an 
unbroken  record  on  the  legitimate  stage 
as  star  and  manager.  Heading  his  own 
companies  he  toured  the  Ignited  States  in 
such  successes  as  "  Sw-et  Clover '^'  and  "  A 
Square  Deal."  Mr.  Thayer  directed  for 
Selig  and  other  producers,  and  such  stars 
as  Ralph  Herz,  Tom  Mix,  Peggy  O'Neill, 


Trade   Showing   of   "  Eyes  of 
Youth  "  Holds  Audience 

One  of  the  most  extraordinary  trade 
showings  ever  given  in  New  York  was 
that  of  the  invitation  performance  of 
"  Eyes  of  Youth,"  with  Clara  Kimball 
Young,  which  was  held  at  the  Hotel  As- 
tor  last  Thursday  by  the  Equity  Pictures 
Corporation.  For  the  occasion  the  Grand 
Ball  Room  was  decorated  with  seats  for 
900,  which  took  up  the  entire  lower  floor, 
and  400  additional  box  seats  in  the  bal- 
conj'.  Despite  the  very  inclement  weather 
and  opposition  of  all  theatres,  the  place 
was  packed  and  several  hundred  standees 
accommodated. 

Carle  Edourde  of  the  Strand  arranged 
the  musical  score  and  the  twentj-five  piece 
orchestra  played  the  accompaniment.  Jack 
Eaton,  manager  of  the  Strand  staged  the 
entire  production  under  the  supervision  of 
Harry  Reichenbach.  The  picture  ran 
about  one  hour  and  forty-five  minutes,  and 
it  was  remarkable  that  not  a  person  in 
the  entire  audience  left  the  room  until 
the  final  fade  out.  The  performance 
opened  with  a  rendition  of  Irving  Berlin's 
new  waltz  number  "  Eyes  of  Youth " 
v.'hich  was  rendered  by  Miss  Sharpe. 

Many  prominent  film  personalities  were 
present. 


Molhe  King  Finishes  Picture 

Director  John  M.  Stall  has  just  com- 
pleteel  "  Women  Men  Forget "  for  the 
American  Cinema  Corporation  with  Mollie 
King  in  the  Stella  role.  He  is  now  cutting 
and  assembling  same. 

M-ss  King  is  now  taking  a  vacation  for 
ten  days  on  her  husband's  estate  in  Ken- 
tucky. Her  next  picture  will  he  "  The 
Serpent  "  from  the  book.  Miss  King  will 
begin  work  on  this  production  in  two 
weeks. 

Katherine  Williams  and  Tom  Carrigan  re- 
ceived their  first  screen  schooling  under 
his  hp.nds. 

Among  the  other  producing  units  affili- 
ated with  the  Pioneer  are  Th"  Grace  Davi- 
son Productions  and  The  Physical  Culture 
Photoplays.  Under  the  Pioneer  banner  the 
Art-O-Graf  will  begin  work  on  an  exten- 
sive production  program,  which  will  em- 
brace several  of  the  best  selling  novels,  for 
which  rights  are  now  being  negotiated  for 
by  the  Pioneer  Headquarters. 


November   /  5  .  1919 


3599 


•NOW  SHOWING- 


GUArAIITEE! 


KLEINE   ACQUIRES  "DELIVERANCE" 

Has  World  Rights  to  Film  Which  Depicts  Life 
of  Helen  Keller;  Wide  Exploitations 


transaction  of  outstanding  importance  in  the  lilni  world  is  revealed  \y\  the 
annoiinccinent  by  George  Klcine,  that  he  has  acquired  the  world  rights  to  the 
Ilck-n  Keller  tilm  of  "  Deliverance,"  which  was  produced   in   New  York  at 


the  Lyric  Theatre  on  August  18th,  and  pronounced  by  the  New  York  critics, 
without  exception,  as  one  of  the  mo'St  remarkable  picture  achievements  of  tlie  age. 

"Deliverance"  is  the  story  of  Helen  Keller's  life  and  her  message  to  the  world. 
Though  born  deaf,  dumb,  and  blind,  Helen  Keller  has  con(|ucred  all  obstacles  in  the 
world  of  education  and  letters,  and  astounded  humanity  by  passing  through  leading 
colleges  and  universities  of  .America  with  highest  honors.  She  has  recovered  her  speech 
and  though  deaf  and  blind,  has  written  many  interesting  books. 

That  (jcorge  Kleine,  a  man  of  the  highest  ideals,  and  whose  name  has  been  identified 
with  many  of  the  most  dignilied  and  pretentious  productions  of  the  cinema  art,  should 
ac(|uire  the  rights  to  the  Helen  Keller  picture,  seems  most  fitting.  Mr.  Klcine  will 
exploit  "  Deliverance "  "throughout  the  United  States  and  Canada  and  will  dispose 
of  the  foreign  rights  to  interested  parties. 


American  Cinema  Not  On  Curb 


One  The.itre   .Man   \\  !)■>  is  nol    I'.Jckwaril  m 
Appreciation.       American's     ".'^ix  Feet 
Four"  Instigated  tliis  Testimonial. 

Manager  Koch  "  Guarantees  "  An 
American  Film  Production 

THE  .-\ster  Theatre,  Minneapolis,  Minn., 
one  of  the  Ruben  &  Finkelstein 
houses  broke  all  previous  box-olilice  records 
with  a  week's  run  of  "  SIX  FOOT 
FOUR,"  the  first  of  the  New  American 
Film  Company  super-features  in  which 
William  Russell  appears.  Manager  Koch 
of  the  New  Aster  went  after  his  audiences 
in  hammer  and  tongs  fashion  —  exploited 
the  attraction  like  a  circus  and  is  more 
than  satisfied  with  the  rcsidts  obtained. 

His  newspaper  ad\crtiscments  were  of 
good  size  and  well  illustratetl.  The  bigger 
ones  carried  the  ofTcr  to  admit  free  of 
charge  all  comers  over  six  feet  four  inches 
in  height  —  a  perfectly  safe  offer  to  make 
and  yet  one  which  attracted  not  a  little 
attention. 

However,  Manager  "  Hilly  "  Koch  gives 
credit  to  his  personal  guarantee  which  was 
prominently  displayed  and  which  rang  so 
true  that  hundreds  who  paused  to  read 
were  moved  to  enter  the  theatre  to  witness 
the  advertised  attraction.  The  guarantee 
which  was  written  in  long  hand  in  huge 
letters  and  then  neatly  mounted  in  attrac- 
tive frames  road  as  follows: 
GUARANTEE 

After  personally  reviewing  Wm  Russell's 
latest  photoplay  "SIX  FOOT  FOUR"  I 
personally  recommend  snd  guarantee  it  to 
be  the  best  western  production  released  in 
the  p?st  three  ye?rs.  I  will  gladly  refund 
the  rdmission  price  to  any  one  who  is  not 
entirely  satisfied  that  the  above  statement 
is  correct 

Wm.  H.  Koch,  Manager, 

Aster  Theatre  —  Minneapolis,  Minn. 


Arrow  Film  Acquires  New  Serial 
Picture,  "  The  Lurking  Peril  " 

Th'^  Arrow  Film  Corporation,  through  its 
president,  W.  E.  Shallenberger.  announces 
the  afqu'S'tion  of  a  new-  serial,  "The  Lurk- 
ing Peril,"  starring  Ann  Luther  and  George 
Larkin.  This  is  a  fifteen  episode  serial  of 
a  sensational  nature,  twelve  enisodos  of 
which  are  now  completed.  Although  this 
serial  was  acquired  bv  Arrow  only  this 
week,  it  is  said  that  forty-three  per  cent, 
of  this  country  has  already  been  sold  with 
a  good  portion  of  the  foreign  territory'. 


liead  of  the  American  Cinema  Says 
the  Corporation  has  not  Offered 
Stock  to  General  Public 

WALTER  F.  NIEBUHR,  president  of 
the  American  Cinema  Corporation, 
seeks  to  correct  any  false  impressions  that 
may  have  been  acquired  with  regards  to  a 
reported  issue  of  stock  belonging  to  that 
company.  Mr.  Niebtihr's  statement  fol- 
lows : 

"  Some  few  weeks  ago  the  trade  journals 
received  an  announcetncnt  from  the  firm 
of  Johnson  &  Hopkins  Co.,  alleged  special- 
ists in  motion  picture  securities,  stating 
that  they  had  been  made  the  fiscal  agent 
for  50,000  shares  of  American  Cinema 
stock  and  would  offer  it  to  the  public 
at  $10  per  share.  Subsequently  this  firm 
put  advertisements  in  a  number  of  the 
daily  newspapers,  announcing  that  they 
had  purchased  30,000  shares  of  .AmerL-an 
Cinema  stock. 


Exteriors  Were  Delayed   Owing  to 
Inclement  Weather  in  East;  New 
Film  to  be  Shot  in  West 

REALART  Pictures  Corporation  an- 
nounces for  prospective  release  Mary 
Miles  Minter  in  "Anne  of  Green  Gables," 
founded  on  the  four  "Anne  "  books  by  L. 
M.  Montgomery.  The  scenario  is  by  Fran- 
ces Marion  and  the  direction  by  William 
Desmond  Taylor.  No  date  has  been  set, 
but  the  picture  is  completed  and  now  in 
the  laboratory  being  printed. 

President  Arthur  S.  Kane  has  received 
word  from  Miss  Minter  in  California  that 
she  is  overjoyed  at  finding  sunny  weather 
once  more.  Miss  Minter  was  delayed  in 
the  East  for  many  weeks  by  rainy  weather, 
being  held  in  Massachusetts  on  exteriors 
over  a  month.  As  a  residt  of  this  incon- 
venience, the  forthcoming  productions  will 
be  shot  in  California,  it  is  said. 

Advance  showings  of  "Anne  of  Green 
Gables"  for  Realart  officials  have  caused 
them  to  wax  enthusiastic  over  the  pro- 
duction.   It  is  reported  that  instructions 


"A  portion  of  the  company's  stock,  not 
nearly  so  large  as  advertised,  was  pur- 
chased at  the  time  of  our  recapitalization 
by  a  local  broker.  The  company  did  not 
then  or  any  time  since  contemplate  enter- 
ing the  curb  market  nor  was  it  ever  coti- 
tcmplaled  that  the  stock  in  the  corporation 
should  be  offered  to  the  general  public. 

"  Xcvcrtheless  the  owner  of  the  stock 
in  question  entered  into  a  contract  with 
the  firm  of  Johnson  &  Hopkins  Co.  by 
which  the  latter  firm  began  a  stock  selling 
campaign  announced  in  the  press,  in  spite 
of  the  expressed  and  formal  protest  of  the 
officers  of  this  corporation  against  the 
form  and  character  of  the  proposed  ad- 
\crtiscments." 

The  attorneys  of  the  corporation,  ac- 
cording to  Mr.  Niehuhr,  have  succeeded 
in  recovering  a  considerable  portion  of  the 
stock  in  question,  and  there  will  be  no 
further  public  offering. 


have  been  sent  to  branch  managers  to 
notify  exhibitors  that  this  picture  is  posi- 
tively the  best  picture  produced  by  the  star 
up  to  date. 

The  story  of  the  books  of  "Anne"  as 
worked  into  the  filir.  play  show,  is  full  of 
interest,  and  Realart  officials  say  the 
scenario  provides  much  suitable  material 
for  Miss  Minter.  The  "Anne  "  books  have 
been  circulated  by  hundreds  of  thousands, 
it  is  claimed,  and  Realart  believes  there 
are  few  girls  who  have  not  read  these 
stories  of  American  girlhood.  The  appeal 
of  the  new  film  is  declared  by  Realart  to 
be  universal,  and  the  production  will  mark 
a  long  step  forward  for  the  star. 


"Carmen"  Exploitation  by  Ennis 

Bert  Ennis  has  returned  to  New  York 
after  a  successful  trip  through  BtifT-ilo  and 
Detroit  territory  in  which  he  exploited  the 
Chaplin  burlesque  on  "  Carmen  "  which  is 
handled  by  Victor  Kremer. 


"Anne  of  Green  Gables"  Ready 


3600 


Motion  Picture  News 


A    moment   in    "The    Right   to    Lie,"    Pathe    feature,   starring    Dolores  Cassinelli. 

FredQuimby  On  National  Tour 


Pathe's  Exchange  Director  Will  In- 
spect Exchanges  to  Provide  for 
Business  Extensions 

FRED  C.  QUIMBY,  Director  of  Ex- 
changes of  Pathe  Exchange,  Inc.,  is 
off  on  his  second  transcotitinental  trip 
within  four  months.  He  left  last  week 
on  the  tour  which  will  have  an  important 
bearing  on  the  future  policy  and  business 
of  the  Pathe  organization.  He  will  visit 
sixteen  of  the  thirty-two  Pathe  Exchanges 
which  reach  every  section  of  the  United 
States,  and  will  be  away  five  weeks. 

Mr.  Quimby's  itinerary  calls  for  stops  at 
Newark,  Albany,  Buffalo,  Cleveland,  De- 
troit, Ch  icago,  Milwaukee ,  Des  Moines, 
Omaha,  Denver,  Salt  Lake  City,  Spokane, 
Seattle,  Portland,  San  Francisco  and  Los 
Angeles. 

The  exchange  at  Portland  was  only  re- 


cently opened.  On  his  last  trip  Mr. 
Quimby  organized  the  force  that  is  now 
handling  the  tremendous  Pathe  business  in 
Portland,  and  on  this  visit  he  will  make 
his  initial  inspection  of  the  organization 
"  under  fire."  The  growth  of  the  Pathe 
business  within  the  last  six  months  has 
been  so  rapid  that  the  thirty-second  Pathe 
Exhange  was  recently  opened  in  Little 
Rock,  Ark.  Within  a  few  weeks  a  sub- 
exchange  will  be  installed  in  either  Butte 
or  Helena,  Mont. 

The  Director  of  Exchanges  will  make 
provisions,  while  on  his  tour,  for  handling 
the  business  extension  that  Pathe  reports 
every  week.  In  four  months,  during  a 
period  when  business  conditions  in  the 
motion  picture  industry  are  not  at  their 
best,  Pathe's  feature  bookings  and  collec- 
tions are  said  to  have  increased  more  than 
400  per  cent. 


Harry  Ward,  English  Film  Man, 
Here  to  Buy  Big  Productions 

Harry  Ward,  Managing  Director  of 
Ward's  Films,  Ltd.,  London,  England,  ar- 
rives in  this  country  this  week  to  look  over 
the  market  with  the  intention  of  purchas- 
ing big  pictures.  He  sailed  from  England 
on  October  22d  on  the  Lapland,  and  will 
make  his  local  headquarters  at  the  Hotel 
Astor,  New  York. 

Mr.  Ward  possesses  much  experience  in 
Dram.a  and  Vaudeville.  He  has  been  in 
this  country  before,  playing  the  Keith  and 
other  vaudeville  circuits.  In  1913  he 
started  a  film  renting  concern  in  London 
in  a  small  way,  and  after  five  years  pur- 
chased a  huge  building  and  transferred  his 
business  to  a  Limited  Company  with  a 
nominal  capital  of  $250,000. 


James  Sheehan  Studio  Manager  for 
American  Cinema 

The  American  Cinema  Corporation  an- 
nounces that  it  has  signed  James  R.  Shee- 
han as  studio  manager  of  their  studio  in 
Glendale,  Long  Island.  Mr.  Sheehan  has 
been  engaged  in  theatrical  work  for  many 
jears,  being  well  known  in  the  stage  world 
as  well  as  in  film  circles.  He  has  been 
general  manager  for  Vincent  Pictures  for 
the  last  year,  from  which  concern  he  comes 
to  the  American  Cinema  Corporation. 

Prior  to  his  association  with  Vincent 
Pictures  Mr.  Sheehan  was  associated  with 
the  P.  F.  Shea  theatres,  which  run  both 
\audeville  and  motion  picture  bills,  being 
general  manager  of  that  organization.  He 
has  also  acted  as  local  manager  for  their 
New  England  houses. 

"  Topics  of  Day  "  Going  Well  in 
Big  and  Small  Cities 

While  the  largest  vaudeville  theatres  in 
the  big  cities  of  the  country  are  showing 
"  Topics  of  the  Day "  with  great  success, 
the  smaller  picture  houses  in  suburban 
communities  have  abo  been  quick  to  real- 
ize that  they  too  can  play  this  screen  sub- 
ject with  excellent  results.  The  big  city 
thea  res,  of  course,  have  the  ear'ier  rui  • 
but  as  the  "  Topics "  programs  present 
full-measure  entertainment  of  wide  appeal 
they  are  enjoyable  whenever  and  where\er 
shown.  Pathe  releases  this  reel  in  the 
United  States  and  Canada. 


Edith   Taliaferro,   in   "Who's   Vour  Brother"", 
produced  by  Curtiss  Pictures  Corporation. 


F.  P.-Lasky's  Foreign  Contract 


By  Agreement  with  Danish-American 
Firm  Paramount-Artcraft  Films 
Will  Go  to  Central  Europe 
Tj^MIL  E.  SHAUER,  assistant  treasurer 
'  and  in  charge  of  the  foreign  depart- 
ment of  the  Famous  Playcrs-Lasky  Corpo- 
ration, announced  Friday  the  completion  of 
a  contract  with  the  Danish- American  Film 
Com.pany,  Ltd.,  of  Copenhagen,  Denmark, 
for  the  distribution  of  Paramount-Artcraft 
pictures  throughout  Central  Europe.  Ac- 
cording to  reports,  the  contract  becomes 
effective  March  I,  1920,  and  calls  for  a 
minimum  return  to  the  Famous  Plavers- 
Lasky  Corporation  of  $2,000,000.  The'con- 
tract  runs  for  one  year  and  contains  pro- 
visions for  its  renewal. 

The  Danish-American  Film  Company, 
Ltd.,  will  distribute  Paramount-Artcraft 
pictures  in  German)-,  Austria,  Poland, 
Czecho-Slovakia,  Serbia,  Croatia,  Rumania 
and  Bulgaria,  a  territory  containing  in  ex- 
cess of  200,000,000.  The  larger  part  of  this 
territory  has  been  unable  to  see  an  Amer- 
ican m.otion  picture  for  the  last  five  years, 
except  in  such  districts  where  American 
pictures  were  carried  to  the  battle  areas  of 


the  Allied  armies  for  the  entertainment  of 
the  soldiers. 

That  this  huge  territory  is  ripe  for  the 
presentation  of  high  grade  American  mo- 
tion picture  films  is  indicated  by  the  fact 
that  the  various  governments  of  the  Cen- 
tral European  countries,  especially  Ger- 
many, it  is  said,  carried  on  an  active  film 
propaganda  campaign  throughout  the  war. 
In  Germany,  in  particular,  it  is  reported 
that  the  motion  picture  industry  made 
great  strides  and  that  the  exhibition  of 
motion  pictures  had  become  one  of  the 
great  forces  in  the  economic  life  of  the 
nation. 

The  distributing  organization  which  will 
handle  Paramount-Artcraft  pictures  has 
just  been  founded  by  prominent  American 
and  Danish  capitalists,  who  have  foreseen 
for  some  months  the  great  market  for  high 
grade  pictures  in  this  territory. 


Glen  Kunkel  who  began  his  picture  career 
as  a  "stunt"  man  in  D.  W.  Griffith's  "Intoler- 
ance," playing  a  "bit"  in  that  production  has  been 
engaged  by  Leon  Britton,  productions*  manager, 
Hallmark  Pictures  Corporation,  to  play  the  role 
of  a  thug  in  a  production  now  under  way,  under 
the  direction  of  Dallas  M.  Fitzgerald. 


X  0  V  e  m  b  e  r  I  ^  ,   I  p  I  p  3601 


Picture  Field  Offers  Success  to  Competent 


R.  H.  Cochran  of  Universal  Traces  the  Rise  of  Film  Officials 
Proving  that  Industry  Offers  Chances  of  Great  Advancement 

THAT  the  motion  picture  art  or  indus- 
try holds  forth  to  the  man  of  brains 
uiihmited  opportunity  for  the  better- 
ment of  himself  is  the  opinion  of  R.  H. 
Cochrane,  vice-president  of  Universal.  Mr. 
Cochrane  was  recently  queried  on  the  possi- 
bilities of  business  success  for  men  in  the 
film  industry. 

He  pointed  out  the  many  men  who  were 
now  film  officials  but  took  occasion  to  em- 
phasize the  importance  of  the  fact  that  a 
man's  success  in  the  film  art  depends  en- 
tirely upon  himself  whether  he  be  an  em- 
ployee of-  a  producing  company  or  an  ex- 
hibitor. Mr.  Cochrane  cited  the  rise  of 
several  Universal  men  who  within  a  com- 
paratively short  time  have  established  them- 
selves with  the  Universal  company.  "  The 
picture  art,"  Mr.  Cochrane  said,  "  is  so 
new  yet  so  firmly  founded  that  the  chances 
for  growth  are  unlimited." 

Speedy  rise  to  prosperity  is  not  all  in 
the  business  "  success  "  of  the  weekly  mag- 
azines. For  instance  the  case  of  Tarking- 
ton  Baker,  well  known  film  official,  may 
be  cited.  Mr.  Baker  a  little  more  than  a 
year  ago  was  dramatic  critic  and  editorial 
writer  for  a  middle-western  newspaper. 
He  had  had  previously  several  years  of 
press-agent  experience.  He  attracted  the 
attention  of  Carl  Laemmle,  Universal's 
president,  and  was  made  director  of  pub- 
licity for  Universal.  His  ideas  and  work 
were  so  commendable  and  his  vision  so 
keen  that  within  six  months  after  he  asso- 
ciated himself  with  the  company  he  was 
made  general-manager.  Today  he  is  one 
of  the  best  known  film  officials. 

Dan  Lederman,  known  as  a  capable  film 
executive,  was  at  one  time  manager  of 
the  Des  Moines  Universal  exchange.  He 
was  brought  to  New  York  and  not  only 
was  made  assistant  to  Carl  Laemmle  but 
was  made  assistant  treasurer  of  the  com- 
pany. 

H.  M.  Bcrman,  now  general  manager  of 
Universal's  exchanges  entered  the  picture 
industry  only  four  years  ago  and  two  years 
ago  was  put  in  charge  of  the  Jewel  pro- 
ductior.s  at  the  Universal  home  office. 

Paul  Gulick,  former  dramatic  critic,  ex- 
hibitor, and  publicity  manager  is  now  edi- 
tor-in-chief of  Universal's  Moving  Pic- 
ture Weekly  and  is  especially  well-known 
as  the  president  of  the  A.  M.  P.  A. 

George  E.  Kann,  who  started  on  his 
business  career  as  a  stenographer,  was  pro- 
moted to  private  secretaryship  and  now 
holds  the  position  of  export-manager  of 
Universal. 

Harry  Levey  entered  the  film  industry 
as  a  film  salesman.  He  became  a  sales 
"ace"  and  now  is  general-manager  of 
Universal's  Industrial  department,  the 
largest  department  of  its  kind  in  existence. 

Herman  Stern  started  as  a  film  salesman 
with  practically  no  experience,  four  years 
ago,  and  one  year  ago,  he  was  made  man- 
ager of  the  Pittsburgh  Exchange.  Last 
June  he  celebrated  his  success  by  winning 
first  prize  in  the  Universal  Anniversary 
competition. 


Scene   from    "Under    -Suspicion,"   starring  Ora 
Carcw,   a    Universal  production. 

A  film  salesman  who  persisted  in  doing 
things  differently  and  better  is  I.  L.  Lesser- 
man,  now  manager  of  the  Chicago  Ex- 
change. 

Many  know  the  success  of  W.  R.  \Vii- 
kcrson,  who  started  as  a  Jewel  salesman  in 
the  New  York  office.  A  short  time  later 
he  was  made  manager  for  Jewel  sales,  and 
is  now  manager  of  the  Exchange  of 
Kansas  City,  Mo. 

One  of  the  most  astounding  careers  is 
Geo.  Levine,  who  started  as  a  theatre  pea- 
nut bo\'.  He  became  so  proficient  in  selling 
peanuts  he  decided  that  he  could  sell  some- 
thing else,  and  after  a  year  and  one-half 
experience  as  a  film  salesman,  was  pro- 
moted to  the  managership  of  the  Milwau- 
kee Exchange. 

\\'.  C.  Herman  was  at  one  time  in  a 
department  store.  He  had  served  faith- 
fully and  well  and  a  year  ago  he  was 
selected  as  service  manager  for  the  New 
York  Exchange. 


From  errand  boy  to  short  subject  mana- 
ger is  the  record  of  Maurice  Helman,  of 
the  Chicago  Exchange.  Helman,  knows 
every  Chicago  exhibitor  and  is  a  man  who 
places  L^niversal's  serials  in  many  of  the 
larger  theatres. 

Carroll  Nathan,  known  among  all  the 
film  salesmen  in  New  York  City,  started 
two  years  ago  selling  Jewel  pictures. 
Nathan  had  ability,  and  by  applying  him- 
self, so  impressed  the  sales  manager  that 
he  was  recently  sent  to  San  Francisco  as 
Assistant  Manager. 

M.  A.  Chase,  was  a  worker  who  didn't 
look  for  the  big  salary  to  start  with,  but 
who  had  initiative  and  new  ideas.  Chase 
is  now  representing  Universal  in  Russia, 
and  reports  show  that  he  is  making  good. 

One  year  ago  Charles  King  was  office 
manager  of  the  New  York  Exchange. 
King  interested  himself  in  every  depart- 
ment of  Universal,  and  today  he  repre- 
sents the  company  in  Cuba.  He  makes 
several  trips  to  the  home  office  each  season 
and  is  one  of  the  most  successful  foreign 
representatives  of  any  film  company. 

A.  E.  Rosenberg  outgrew  the  city  of 
Chicago.  He  had  made  good  there  and 
was  looking  for  new  worlds  to  conquer. 
He  now  represents  Universal  in  the  largest 
city  in  the  world,  London,  England. 

One  of  the  latest  promotions  was  that 
of  Monroe  Isen.  Isen  started  in  the  reel 
room  went  to  the  booking  office,  was  made 
a  salesman  and  last  Spring  was  sent  to 
Canal  Zone  to  represent  Universal.  Some 
idea  of  Iscn's  success  may  be  had  in  the 
fact  that  he  returned  recently  to  make 
arrangements  to  secure  many  more  films 
than  had  been  the  usual  number  to  send  to 
this  territory. 

The  names  and  records  of  these  men 
have  been  cited  to  bear  out  Mr.  Coch- 
ranc's  statement  that  the  film,  industry  has 
much  room  for  men  with  ability  and  inia- 
ti\c.  This  record  was  recently  sent  out 
in  a  Bulletin  to  all  of  Universal's  Ex- 
changes, with  the  idea  of  showing  every 
employee  the  possibilities  for  his  success. 


Former  U.  S.  officers  "fall  in"  to  await  selection  by  Von  Stroheim  for  parts  in  "The  W  oman  In 

The  Plot,"   Universal  feature. 


3602 

A  Flood  of  Realart  Contracts 


Recent  Reports  Show  Steady  Rise  in 
the  Number  of  Signatories  for 
Realart  Productions 

ACCORDING  to  reports  received,  ;hc 
pre-release  showings  of  Realart  Pic- 
tures in  New  York  City  and  Washington, 
D.  C,  with  a  promise  of  releases  at  an  earlx 
date,  has  resulted  in  a  great  number  of 
exhibitor  tieups.  Lewis  W.  Kniskern, 
supervisor  of  contracts,  has  reports  from 
branch  managers  in  all  parts  of  the  country 
which  show  that  many  new  houses  havi- 
signed  up  for  Realart  star  pictures  and 
features. 

Among  the  new  affiliations  reported  arc 
the  Iowa  theatres,  owned  by  Joseph  Hos- 
tettler,  which  include  the  "  Isis  "  at  Cedar 
Rapids,  the  "  Casino "  at  Marshalltown, 
"Crystal"  of  Waterloo  and  a  house  at 
Charles  City.  Manager  Bert  R.  Latz  of 
the  Denver  branch,  reports  that  he  has 
landed  a  big  Salt  Lake  City  connection  with 
George  Mayne,  managing  director  of  the 
American  Theatre,  one  of  the  foremost 
exhibitors  of  the  intermountain  country. 
He  will  show  all  the  Realart  star  pictures 
in  the  Mormon  Capital. 

Manager  Cornelius  G.  Kingsley  of  the 
Detroit  branch  of  Realart  reports  that  in 
his  territory  the  following  have  contracts 


for  Realart  productions  :  Charles  Seaman, 
Majestic  Gardens  at  Grand  Rapids;  Man- 
ager Claude  Cady  of  the  Gladmer  at  Lans- 
ing; the  Majestic  at  Jackson  where  W. 
McLaren  shows  the  pictures;  Lipp  &  Cross 
with  their  Regent  at  Battle  Creek,  and 
manager  S.  Moran  of  the  Arcade  at  Ann 
Arl)or. 

In  the  East,  Realart  reports  that  the 
"  Crescent  "  at  Ithaca,  N.  Y.,  managed  by 
Fred  Howe,  will  get  the  initial  releases;  at 
Hartford,  Conn.,  the  Strand  has  signed, 
W.  A.  True  being  managiii^;  director  of 
this  fine  house;  the  Regent  at  Newcastle, 
Pa.,  with  Manager  Charles  Freeman  at  the 
helm  has  made  a  deal  with  Pittsburg  ex- 
change, and,  finally,  the  Academy,  at  New- 
liurgh,  N.  Y.,  through  Manager  Fred  Tay- 
lor, has  contracted  for  Realarts. 

In  the  Middle  Vv^est,  one  of  the  new  con- 
tracts calls  for  Realart  Pictures  at  the 
New  Dearborn,  of  which  H.  McDorman  is 
manager.  The  Empire  Theatre  Company,^ 
of  Detroit,  Mich.,  through  A.  J.  Gilligham, 
president,  has  contracted  for  Realart  Pic- 
tures in  their  house.  George  Schade,  pro- 
prietor of  the  Schade  Theatre  at  Sandusky. 
O.,  is  a  new  Realart  acquisition  and  the 
Farot  Opera  House  at  Lima,  O..  is  also 
said  to  be  a  new  arrival  in  the  ranks. 


Capital  Gets  " 

Territorial    Rights    on    Dahme  and 
Seel's  Animated  Production 
now  in  Heavy  Demand 

SL.  BARNHARD  and  C.  E.  Eckels, 
•  president  and  general  manager 
respectively  of  the  Capital  Film  Co.,  have 
just  closed  with  F.  A.  A.  Dahme  and 
Louis  Seel  for  the  entire  world's  rights  to 
"Screen  Follies"  is  the  contents  of 
a  report  recently  received.  Messrs.  Dahme 
and  Seel  are  said  to  have  been  besieged  for 
the  last  four  weeks  with  offers  from  dis- 
tributing organizations  throughout  the 
country. 

The  elaliorate  animation  of  this  new 
film  is  the  work  of  the  combined  efforts 
of  F.  A.  A.  Dahme  and  Louis  Seel.  After 
an  investigation  of'all  the  processes  known 


Screen  Follies" 

in  the  world  of  animation  and  trick 
photography  they  are  said  to  have  evolved 
a  new  process  which  will  permit  of  a  dis- 
tinctly different  type  of  novelty  picture. 
The  process  of  animation  perfected  by 
Messrs.  Dahme  and  Seel  is  reported  to  be 
technically  the  finest  work  of  its  kind  to- 
day 

Shortly  after  the  consummation  grant- 
ing the  Cap'tal  Film  Co.  world's  rights  for 
■'  Screen  Follies,"  this  organization  notified 
a  number  of  leading  distributors  and  ex- 
change men  throughout  the  LJnited  States, 
and,  according  to  reports,  the  wires  were 
soon  hot  with  messages  to  the  Capital  Film 
asking  for  exclusive  territorial  rights. 
Capital  officials  feel  that  this  marked  evi- 
dence of  the-  popularity  of  the  new 
film  feature  assures  its  success  in  the  film 
worlel. 


F.    A.    A.    Dahme,    one    of   the   originators  of 
"Screen  Follies." 


Dolores  Cassinelli  Will  Appear  in 
"  The  Right  to  Lie  " 

Dolores  Cassinelli,  whose  production, 
"  The  Virtuotis  Model,"  is  now  experienc- 
ing such  popularity  makes  her  next  ap- 
pearance for  Pathe  in  "  The  Right  to  Lie," 
a  special  in  seven  reels,  which  will  head  the 
Pathe  releases  for  November  16.  Edwin 
Carewe  made  "  The  Right  to  Lie  "  for  the 
Albert  Capellani  Productions,  Inc.  The 
story  is  by  Jane  Murfin,  who  collaborated 
with  Jane  Cowl  in  writing  two  of  the 
biggest  stage  successes  of  recent  years, 
"  Lilac  Time  "  and  "  Daybreak." 

Miss  Cassinelli's  supporting  cast  includes 
Frank  Mills,  Joseph  King,  Warren  Cook, 
Grace  Reals,  George  Deneubourg,  Claire 
Grenville  and  Violet  Reed. 


Motion  Picture  News 


j.    Kol)i-rt    I'au'iiiic.    star  .supreme  I'ictures, 

Inc.,  in  a  production  now  being  made. 

Schomer    Busy    Writing  Another 
Feature;  Cast  Being  Selected 

Immediately  after  the  recent  press 
showing  of  his  newly  completed  feature, 
"  The  Sacred  Flame,"  starring  Emily 
Stevens,  Abraham  S.  Schomer,  of  the 
Schomer-Ross  Productions,  Inc.,  author 
and  director,  left  for  the  Berkshires  where 
he  is  busily  completing  a  new  feature  on 
which  he  has  been  working  during  the 
past  few  months.  Though  he  has  had  so 
little  time  for  authorship  while  directing 
Miss  Stevens  in  "The  Sacred  Flame," 
which  will  soon  have  its  Broadway  pro- 
duction, Mr.  Schomer  has  his  new  story 
in  such  shape  that  he  will  be  ready  to 
begin  filming  it  within  two  or  three  weeks. 

While  giving  most  of  his  attention  to 
authorship  just  now,  the  versatile  author- 
director  is  in  daily  communication  with  the 
other  officers  of  the  Schomer-Ross  Com- 
pany who  are  selecting  the  cast  for  the 
new  production,  and  it  is  their  announce- 
ment that  they  intend  to  bring  together 
one  of  the  most  notable  casts  ever  seen 
in  a  single  feature. 


Many  Deals  Closed  by  Small 

Edward  Small,  Inc.,  has  signed  Edward 
Jose,  recently  director  for  Norma  Tal- 
madge  and  John  Stahl,  formerly  director 
for  Florence  Reed,  with  the  Anita  Stew- 
art Productions  Inc.  They  left  for  the 
Coast  this  week  to  assume  their  new  duties 
in  directorial  capacities.  Mr.  Small  a'so 
announces  the  signing  of  Aneers  Ran- 
dolph and  Creighton  Hale  to  appear  in 
a  forthcoming  D.  W.  Griffith  production 
to  be  made  in  the  East.  The  Plaj'  and 
Scenario  Department  conducted  by  Mr. 
Small  announces  the  disposal  of  the  screen 
rights  to  Charlotte  Thompson's  famous 
play.  "  In  Search  of  a  Sinner  "  to  Joseph 
M.  Schenck,  to  serve  as'  a  starring  vehicle 
for  Constance  Talmadge. 

Other  important  transactions  closed  by 
Small,  Inc.,  during  the  week  were  the 
placing  of  Edmund  Breese,  Marie  Shot- 
well,  \\'allace  Ray,  Joseph  Granby  and 
George  Cooper  with  Hallmark  Picture 
Corporation  for  Dallas  M.  Fitzgerald's 
production ;  Charles  Towbridge,  .Lucy 
Fox,  Jack  McLean  and  Frank  Evans  with 
Mtagraph  and  Ivo  Dawson  for  a  forth- 
coming Olive  Thomas  production. 


.^603 

Exhibitors  Pick  Release  Method 


November   /  5  ,    79/  y 

Edgar  Brooks  Made  Serial  Sales 
Manager  of  Pathe  Exchange 

Edgar  O.  Rrcoks,  lor  more  than  a  year 
Manager  of  the  K.vploitation  I)  partmeiit 
of  Pathe  Exchange,  Inc.,  has  l)cen  pro- 
moted to  Serial  Sales  Manager,  and  in  his 
new  position  he  will  ha\e  corr.pktc  charge 
of  marketing  the  contiinied  form  of  the 
motion  picture. 

Mr.  Brooks,  it  is  said,  ha>  li;id  a  wide 
experience  in  all  branches  of  theatrical  and 
film  enterprises.  From  1900  to  19J2  he 
served  as  manager  of  several  London 
theatres,  and  for  the  next  ten  years  was 
engaged  in  theatrical  management  in 
Great  Britain,  Canada  and  the  United 
States.  From  1915  to  1917  he  was  suc- 
cessively Serial  Rf  presentative,  Serial 
Sales  Manager  and  General  Sales  Manager 
of  the  Mutual  Film  Corporation.  In  this 
connection,  it  is  reported,  he  hpd  sole 
charge  of  the  huge  publicity  camnaign  that 
was  inaugurated  to  "  put  over  "  the  Multud 
Chaplin  Comedies.  He  has  been  associ- 
ated with  Pathe  since  earf>-  in  1918. 

Pioneer's  Facts  and   Follies  Are 
Nearly  Ready  for  Release 

For  the  last  six  weeks  llie  combined 
staffs  of  the  Pioneer  and  Physical  Culture 
Photoplays,  headed  by  V\'ray  Physioc  have 
been  engaged  in  putting  the  finishing 
touches  to  the  first  sixteen  releases  of  the 
FACTS  and  FOLLIES  series.  These  pic- 
tures, presented  in  chapters  of  one  reel 
lengths,  are  a  combination  of  short  comedy 
and  an  afterpiece  in  which  are  demon- 
strated the  methods  of  physical  develop- 
ment as  advocated  by  B  rnarr  Macfadden. 

The  productions  are  played  by  a  company 
of  comedians,  headed  h\  Helen  Hart  and 
Frank  Bates,  who  are  said  to  be  supported 
by  an  ensemble  of  physical  culture  beauties. 


Directors'  Casting-Room  Opened 

According  to  WDrd  received  here,  .Ar- 
thur H.  Jacobs  has  established  in  his  office 
at  145  West  45th  Street,  a  '"casting  room" 
for  the  use  of  his  directors.  This  depar;- 
ment  equipped  with  desks,  telephones, 
stenographer,  etc..  is  to  be  nlaced  at  the 
disposal  of  the  directors  while  they"  arc 
engaged  in  assembling  the  material  for 
their  casts. 


Latest  picture  of  pretty  Mary  Miles  Minter  who 
will  appear  in  "  Anne  of  Green  Gables  " 
— Realart 


RohcTtsoii-C'olc     I'aUes    Census  of 
Three  Thousand  Theatre  Men; 
Cannibal  P^ihns  Out  as  One 
Reeleis 

WH.\T  is  regarded  liy  ollicials  of 
Robertson-Cole  a>  the  nearest 
thing  to  perfection  in  the  way  of  co- 
operation with  exhibitors  is  disclosed  in 
the  announcement  by  thai  company  that 
more  than  twenty  three  hundred  exhibitors 
have  actually  as>isie(l  by  advice  and  sug- 
gestions in  the  preparation  of  the  cam- 
paign on  the  new  Martin  Johnson  pictures 
'■  On  the  Borderland  of  Civilization." 
Three  thousand  exhibitors  were  asked  foi 
their  up  nions  and  advice  and  about  seventy- 
five  per  cent  of  them  replied  to  the  letters 
and  the  follow-ups  sent  to  them. 

.■\s  a  direct  result  of  this  co-operation 
it  has  been  decided  10  release  the  new  pic- 
tures as  one  reel  features,  one  reel  to  be 
released  each  week.  This  was  the  sug- 
gestion of  the  great  majority  of  the  ex- 
hibitors, and  was  acted  upon  immediately, 
for  it  is  the  belief  of  Robertson-Cole  that 
the  surest  guide  to  success  is  the  advice  of 
the  men  who  know,  the  man  who  is  nearest 
the  public. 

The  last  series  of  the  Martin  Johnson 
Cannibal  stories  were  a  revelation  to  the 
motion  picture  world,  and  as  a  result  Mr. 
Johnson  arranged  to  have  30,000  feet  of 
real  dramatic  thrill  of  the  South  Sea  Is- 
lands made  up  for  Robertson-Cole.  .\s  soon 
as  the  officials  of  the  distributing  company 
•aw  the  new  prints,  it  was  decided  to  allow 
the  exhibitors  to  decide  for  themselves  the 
best  plan  of  placing  the  educational  and 
interesting  series  before  the  motion  pic- 
ture public. 

Before  the  (juesuunna'rcs  were  sent  to  the 
leading  exhibitors  of  the  country,  Robert- 
son-Cole sent  an  individual  letter  explain- 
ing the  new  Cannibal  series  and  outlining 
to  the  exhibitor;  the  new- home  office  ex- 
hibitor's plan  of  better  co-operation. 

.^s  a  further  cons'deration  for  the  bet- 
terment of  the  exhibitor,  Robcrlson-Cole 
decided  to  allow  those  who  take  this  new 


.\imouiicenienl    of    Plays  Available 
I'or  Scfeen   Sup])orts  Story  of 
Hi.-.    Rctiiin    As  Pioducer 

WILLI.\M  .A.  Brady,  through  his  an- 
nouncement of  a  rather  important 
I'st  of  stage  jilays  which  are  now  avail- 
able for  motion  p  ctures,  lends  /est  to  the 
rumor  current  of  late,  that  he  will  shortly 
;iuain  become  active  in  motion  picture  pro- 
duction. Among  the  plays  anncunced  by 
Mr.  Brady  as  available  for  the  screen  are:. 
"  W  ay  Down  East  " :  "  The  Man  Who 
Came  Back."  "Life,"  "The  Shepherd 
King. '  "  Buniy  Pulls  the  Strings,"  "  Foxy 
Grandpa,"  the  cartoon  comedy  success,  and 
"  Forever  After,  '  in  which  Alice  Brady 
has  appeared  over  'H)0  times  in  New  York 
C  it\-  and  is  now  breaking  records  on  tour. 
■'  Too  Many  Cooks,"  "  .\i  9 :45,"  "  The 
Things  That  Count,"  and  other  success- 


series  the  1  enefil  of  the  ideas  cf  more  thai; 
two  thousand  five  binidrcd  brother  show- 
men as  to  the  best  methods  of  handi  ng 
the  new  Martin  Johnson  feature.  These 
ideas  have  been  printed  in  pamphlet  form 
Hud  will  be  distributed  as  soon  as  contracts 
are  signed. 

"  On  the  Borderland  of  Civilization"  will 
be  without  doubt  one  of  the  be^t  adver- 
tised pictures  in  the  world  to-day.  This 
boast  is  no  idle  dream  but  a  selling  plan 
as  adopted  by  Roberston-Cole.  In  addition 
to  the  various  means  of  exploitation  and 
the  comment  of  the  leading  exchanges  of 
the  country  to-day,  a  national  publicity 
campaign  has  been  put  over  which  insures 
the  immediate  money  getting  powers  of 
Johnson's  masterpiece. 

As  a  start  to  the  publiciiv  campa-gn, 
Robertson-Cole  announces  that  two  hun- 
dred and  eighteen  leading  newspapers  in 
the  Unhed  States  will  run  the  Johnson 
stories  in  serial  form.  These  stories  will 
appear  in  the  press  about  the  same  time 
that  the  motion  pictures  arc  released. 

A  press  book  dealing  with  the  Johnson 
features  has  been  prepared  by  the  publicity 
department  of  the  Robertson-Cole  Com- 
pany, and  this  is  now  ready  for  the  dis- 
tribution. Suggestions  as  to  the  proper 
forms  of  advertising  are  given  in  addition 
to  numerous  cuts  and  mats  which  will  be 
gi\en  the  press  of  the  country. 

More  mats  and  cuts  have  been  made  for 
this  series  of  pictures  than  any  other  re- 
lease this  year.  The  large  number  was 
made  necessary  owing  to  the  demand.  The 
photography  is  claimed  as  remarkable  and 
many  of  the  scenes  as  almost  unljeTevable. 

\  campaign  of  education  in  the  public 
schools  of  the  country  is  another  part  of 
the  exploitation  scheme  of  this  mas'.cr- 
piece.  The  school  children  will  be  ac- 
quainted with  the  features  of  the  ])icture, 
and  in  this  method  the  "  b.v  word  of 
month  "  ad\ertising  will  be  carried  direct 
to  the  homes  and  will  make  fathers  and 
mothers  yearn  to  see  what  is  descirbed  by 
their  children  in  school.  A  church  c;\m- 
paign  will  also  be  opened. 


ful  pla\s  with  which  Mr.  Brady's  name 
is  associated  as  producer,  are  also  in- 
cluded. 

It  is  liel  eved  that  a  defuiitc  annoinice- 
ment  will  shortly  be  made  concerning  Mr. 
Brady's  return  as  an  active  mot'on  p'ciure 
producer.  At  the  tin-e  of  b.is  resi'niation 
as  director-general  of  the  World  Film. 
Mr.  Brady  made  the  statement  that  he 
believed  the  programine  s.\  stem  a  ('ead  is- 
sue, and  that  the  making  of  52  n'ctures 
a  year  was  an  absolute  imposs'bi'ity.  It. 
therefore,  may  safely  be  pred'cted  that 
when  Mr.  Brad\-  returns  to  mot'on  pic- 
ture production,  lie  will  not  aitcnipt  to 
make  more  than  four  or  six  pictures 
\early.  Several,  it  is  said,  will  be  made 
in  France  and  England  under  agreements 
made  by  Mr.  Brady  during  his  recent  visit 
to  Europe. 


W.  A.  Brady's  Return  Rumored 


3604 


Motion  Picture  New 


Wide  Educational  Film  Growth 


E.  W.  Hammons  Declares  the  De- 
mand For  Educational-Film  Pro- 
ducts Increases  Daily  on  Market 
'T^HE   conclusion   of   the   war  resulted 
in  a  decided  change  in  the  market 
for  motion  picture  film   for  purely  edu- 
cational  purposes,"   slates  Vice-President 
E.  W.  Hammons  of  the  Educational  Films 
Corporation  of  America.    "  Since  the  sign- 
ing of  the  armistice  we  have  conducted  an 
elaborate  investigation  of  the  new  condi- 
tions, and  some  of  the  phases  of  the  situa- 
tion as  it  has  developed  have  proved  to 
be  very  interesting." 

"  Of  course,  the  extensive  use  of  films  in 
war  times  accomplished  a  great  deal  to- 
wards increasing  the  scope  of  the  market. 
For  instance,  one  of  the  executive  heads 
of  a  large  business  house,  in  a  conversa- 
tion the  other  day,  said:  "I  was  a  four 
minute  man  during  the  Bond  campaigns, 
and  in  that  experience,  I  discovered  the 
wonderful  power  which  films  have  for 
visual  instruction,  something  which  I  had 
always  underestimated !"  His  example  is 
but  one  in  thousands,  of  skeptical  business 
men  who  required  but  one  practical  dem- 
onstration to  convince  them  that  satis- 
factory results  are  sure  to  follow  the 
proper  application  of  motion  pictures  to 
church  and  school  activities." 

"  The  condition  that  exists  to-day,"  con- 
tinues Mr.  Hammons,  "  is  unparalleled  in 
the  history  of  education.  The  certain  de- 
mand for  films  for  non-theatrical  purposes 
is  growing  larger  every  day,  and  the  mar- 
ket is  almost  barren  of  material  to  meet 
that   demand.     It  comes   from  churches, 


Arrow  Invades 

Opens  Offices  in  Paris  and  Milan. 
Bl-itish  Firm  to  Handle  Arrow's 
Short  Reelers  and  Features 

HE  Arrow  Film  Corporation  has  just 
^  closed  final  arrangements  whereby 
they  will  open  a  series  of  offices  abroad. 
An  office  has  been  opened  in  Paris,  France, 
at  6  Rue  Chappal ;  another  branch  will  be 
opened  in  Milan,  Italy,  at  4  Via  Dante. 
Both  of  these  offices  are  in  the  center  of 
the  cities  where  the  various  film  offices  are 
located.  At  each  office  there  is  said  to  be 
a  fine  organization  with  an  ample  staff  of 
men  to  handle  the  Arrow  product.  As 
soon  as  arrangem.ents  can  be  perfected, 
branches  will  be  put  in  Brussels,  Belgium, 
and  Geneva,  Switzerland,  according  to 
reports. 

From  these  branch  offices  the  salesmen 
will  cover  the  following  territory:  Italy, 
Spain,  Portugal,  Holland  and  Belgium  in 
addition  to  France  and  Switzerland. 
These  offices  will  all  be  in  the  hands  of 
experienced  film  men  who  recently  visited 
the  New  York  office  of  the  Arrow  Film 
Corporation  where  they  spent  considerable 
time  in  looking  over  the  various  Arrow 
pictures.  All  of  the  short  reel  subjects,  as 
well  as  the  big  features  handled  by  the 
Arrow  for  the  United  States,  will  be 
shipped  abroad  and  the  whole  world's 
rights  sold  on  them. 

An  arrangement  has  just  been  closed  by 


schools,  associations,  institutions  and  in- 
dustrial organizations  all  over  the  world, 
and  in  the  past  few  months  has  been  in- 
creasing at  an  unusual  rate.  The  demand 
is  scattered  far  and  wide,  and  it  is  this 
lack  of  a  concentration  which  has  made  it 
impracticable  for  the  average  motion  pic- 
ture producer  to  look  away  from  the 
quicker  and  larger  profits  of  the  theatrical 
field." 

"  We  started  out  five  years  ago  to  make 
educational  pictures,  and  quickly  dis- 
co\ered  that  we  were  ahead  of  the  times. 
However,  we  were  the  pioneers,  and  from 
that  day  to  this  we  have  laid  out  plans 
to  provide  the  real  "  educational  film " 
when  the  time  became  ripe  to  market  such 
a  product.  Months  and  years  have  been 
spent  in  investigating  and  organizing  on  an 
international  basis,  and  now  we  have  a 
lead  of  several  years  in  advance  of  all  mo- 
tion picture  producers  who  aim  to  provide 
for  this  market,  which  is  an  asset  that  we 
know  money  cannot  buy." 

"  We  believe  '  that  the  shoemaker  should 
stick  to  his  last.'  The  production  of  films 
for  serious  purposes  cannot  be  mixed 
carelessly  with  miscellaneous  motion  pic- 
ture manufacture.  We  have  concentrated 
on  short  subjects  of  an  educational  nature, 
and  have  been  successful  in  marketing 
such  motion  pictures  in  the  theatrical  field. 
When  the  moment  arrives,  we  will  be  ready 
to  step  forward  with  extensive  non- 
theatrical  production,  made  solely  and  ex- 
clusively for  educational  purposes,  and  laid 
along  lines  which  we  have  found  most  sat- 
isfactory after  thorough  tests." 


Foreign  Fields 

W.  E.  Shallenberger,  President  of  the 
Arrow  with  Air.  Montague  Cohen,  whereby 
Mr.  Cohen  will  take  back  to  England  with 
him  all  of  the  short  subjects  as  well  as 
the  features  now  being  handled  by  Arrow. 
Mr.  Cohen,  who  is  reported  to  be  a  prom- 
inent film  man  in  England,  recently  or- 
ganized his  own  company.  The  name  of 
the  new  firm  is  Film  Rights,  Ltd.  They 
will  have  offices  in  the  West  End  of  Lon- 
don cither  at  Water  street  or  Soho  square, 
which  is  in  the  heart  of  the  film  busi- 
ness. 

The  Arrow  Film  announces  that  the 
affiliation  of  Montague  Cohen  and  the  Ar- 
row Film  Corporation  will  give  the  latter 
concern  offices  or  direct  representation  in 
six  of  the  prominent  foreign  countries. 
Mr.  Cohen  sailed  for  England  this  week 
and  took  back  with  him  a  sample  print  of 
all  of  the  film  subjects  as  well  as  the  big 
features,  that  Arrow  had  open  for  the 
United  Kingdom. 


Good  Cast  Being  Assembled  for 
"  The  Butterfly  Man  " 

Due  to  the  efforts  of  Ida  May  Park  to 
secure  supporting  material  for  Lew  Cody 
in  "The  Butterfly  Man,"  which  she  is 
producing.  Louise  Lovely,  Lilie  Leslie, 
Alec  B.  Francis,  Christina  Pereda  and 
Andrew  Robson  have  been  cast  to  play 
important  parts  in  the  Lew  Cody  feature. 


.Scene  from  ■  .\tarly  Heroes,"  Hall  Room-Boys 
Comedies. 


Chicago  Gets  Showing  of  Capital 
Film  Pleading  Irish  Cause 

The  Capital -Film  Company  has  an- 
nounced that  a  private  showing  in 
Chicago  of  its  newly  acquired  photo- 
play "  For  the  Freedom  of  Ireland " 
has  been  set  for  the  evening  of 
November  10th  at  Orchestra  Hall. 

The  audience  will  be  made  up  of 
many  distinguished  persons,  all  of 
whom  are  vitally  interested  in  this 
production.  Ex-Governor  Dunne  of 
Illinois  will  be  present  at  the  initial 
exhibition,  as  well  as  leaders  promi- 
nently identified  with  Irish  circles  in 
Chicago.  Members  of  the  Irish  Fel- 
lowship Club  and  Catholic  organiza- 
tions and  churches,  also  managing 
editors  of  the  daily  papers,  have  been 
invited. 

The  showing  is  the  first  of  its  kind 
ever  given  in  a  large  downtown  house. 
S.  L.  Barnard,  president  of  the  Capi- 
tal Film  Company,  has  promised 
special  additional  features,  the  nature 
of  which  he  refuses  to  disclose.  A 
special  orchestra  has  been  engaged  to 
render  music  identified  with  Erin,  in 
harmony  with  the  picture,  and  sing- 
ers will  give  the  sim.ple  folk  songs  of 
Ireland  to  complete  an  impressive  pro- 
gram. 

"  For  the  Freedom  of  Ireland "  is 
claimed  as  probably  the  greatest 
photoplay  championing  the  cause  of 
Ireland  ever  attempted.  It  is  the  pic- 
tured oppression  of  a  nation  striving 
to  gain  release  from  the  yoke  which 
clamps  it  to  earth.  It  is  the  plea  of  a 
smaller  nation  for  an  equal  freedom, 
an  equal  right  to  national  growth. 
The  picture  deals  with  the  questions 
of  to-day,  the  democracy  we  fought 
for,  and  the  motives  actuating  the 
league  of  nations.  The  fact  that  the 
events  portrayed  spring  spontaneously 
from  the  hearts  of  a  people  is  enough 
to  insure  its  enthusiastic  reception. 

The  Capital  Film  Company  has 
made  no  selling  plans  for  the  picture 
as  yet. 


Bennett  Musson  has  assumed  the  duties  of  sce- 
nario editor  for  William  S.  Hart.  Mr.  Musson  is 
an  old  theatrical  man  and  is  well  known  as  a 
playwright,  author  and  scenario  writer. 


3605 

ZaSu  Pitts  Elevated  to  Stardom 


November  15,  i  9  i  9 

Conference   of  Pioneer  Exchange 
Heads  for  Eastern  Territory 

A  conference  of  the  heads  of  the 
Pioneer  exchanges  controlhng  the  East  was 
held  last  week  at  the  Pioneer  headquarters 
in  New  York.  M.  H.  Hoffman,  general 
manager  of  the  Pioneer,  presided.  Among 
those  who  attended  the  conference  were 
Ben  Amsterdam  of  the  Masterpiece  Film 
Attractions  of  Phila.,  N.  A.  Lightman  of 
the  Criterion  of  Boston,  I.  Cohe,  manager 
of  the  Pioneer  Buffalo  Exchange,  J.  J. 
Bellman,  of  the  Pioneer  New  York  Oflfice, 
J.  T.  Mooney,  manager  of  the  new  Pioneer 
Exchange  of  Cleveland,  and  W.  A.  Blank- 
mcycr  of  the  ofTicc  which  has  just  been 
opened  in  Cleveland. 

Among  the  decisions  reached  was  the 
conlinuance  of  the  policy  to  handle  only 
the  biggest  and  most  pretentious  of  inde- 
pendent productions.  The  conference  also 
put  its  approval  upon  several  scripts  which 
are  slated  for  early  production  by  the 
different  units  of  the  Pioneer  cooperative 
producing  organizations. 


Pathe  Opens   Portland  Exchange 
With  B.  J.  Sperry  as  Manager 

B.  J.  Sperry  has  been  appointed  manager 
of  the  Portland  Exchange  of  Pathc  Ex- 
change, Inc.,  recently  opened.  This  makes 
the  thirty-second  link  in  the  system  of 
Pathe  offices  which  cover  the  entire  coun- 
try-. The  Portland  branch  will  distribute 
through  the  entire  State  of  Oregon  and  a 
small  portion  of  the  southern  part  of  the 
State  of  Washington. 


Young  Player  Has  Had  Quick  Rise 
After    Attracting    Attention  in 
"  Better  Half  "  And  Others 

ZA  SU  PITTS,  the  comedienne  who 
has  appeared  in  Brentwood  produc- 
tions and  released  by  Robertson-Cole,  has 
stolen  her  way  to  stardom.  This  became 
known  with  the  announcement  by  Robert- 
son-Cole that  the  actress  who  has  come 
up  almost  over  night  will  soon  appear  as 
the  star  of  "  Where  There's  a  Will,"  a 
super  attraction  being  filmed  by  Brentwood 
for  Robertson-Cole. 

When  Za  Sn  Pitts  made  her  debut  to  the 
screen,  she  was  just  one  of  the  many  in  the 
cast.  In  spite  of  her  small  part,  critics 
from  all  sections  of  the  country  espied  her 
and  made  separate  mention  of  her  natural 
motion  picture  experience.  With  time  her 
popularity  increased  and  she  was  given 
better  parts. 

Officials  in  charge  of  the  Brentwood 
Studios  on  the  Coast  were  besieged  with 
requests  to  give  her  chance.  Then  came 
her  appearance  in  the  Brentwood  pro- 
ductions, "  Better  Times  "  and  "  The  Other 
Half."  In  using  the  film  expression,  she 
just  captured  the  picture  in  spite  of  the 
fact  that  her  role  was  one  of  the  lesser 
parts. 

In  her  first  starring  vehicle,  "  Where 
There's  a  Will "  Brentwood  has  given  her 
a  role  that  will  give  her  a  real  chance  to 
display  her  natural  theatrical  wares.  It  is 
a  part  just  suited  to  her,  for  there  are 
many  high  spots  of  dramatic  tension  and 


at  the  same  time  so  intermingled  with 
comedy  that  she  is  bound  to  make  good. 

Claude  Mitchell,  a  director  of  note,  has 
been  assigned  to  Za  Su  for  her  coming-out 
picture.  He  has  surrounded  her  with  a 
cast  that  will  make  the  picture  all  that  is 
expected  of  it.  Jualaime  Johnston,  Fannie 
Midgley,  Aiuia  Hcrncndcs,  Pxlwin  Stevens, 
Henry  Woodward,  Frank  Hayes,  Hughie 
Mack  and  W.  H.  Bainbridse,  all  capal)le 
film  players,  will  suport  Za  Su  in  her  first 
starring  production. 

"  Za  Su  Pitts  has  natural  talent  and  is 
a  rapid  fire  worker,"  said  her  director 
after  the  last  scene  had  been  shot  for  the 
big  production.  Although  a  baby  in  years 
and  of  short  experience  in  big  parts  she 
is  not  a  bit  over  anxious  but  takes  di- 
rection like  an  old  war  horse.  This  com- 
bination will  make  her  a  real  star  and  the 
production  in  which  she  stars  will  be  a 
sure  winner  with  the  rank  and  file  of  mo- 
tion picture  fans.  The  exchanges  have  a 
real  treat  in  "  Where  There's  a  Will." 

The  Robertson-Cole  pictures  will  be  sure 
money  makers,  for  this  concern  will  not 
sell  pictures  which  have  no  money  return 
value.  In  doing  this,  it  is  announced  that 
the  public  will  be  the  judge  and  that  the 
cast  of  the  big  productions  will  be  named 
by  the  popularity  of  the  players  in 
Robertson-Cole  successes. 

"  I  admit  that  I  have  worked  hard  to  at- 
tain the  part  of  a  star,"  said  Za  Su  Pitts, 
"  but  I  have  had  an  excellent  opportunity 
by  being  cast  in  parts  which  just  suited  my 
dramatic  ability  and  which  I  liked  to  play." 


Serial  is  Titled 


Hallmark  Engages  Marie  Shotwell 

Marie  Shotwell  has  been  engaged  by 
L(0n  Britton,  productions'  manager  for 
Hallmark   Pictures   Corporation,   to  play 

c  of  the  leading  roles  in  a  Hallmark 

ture,  production  of  which  was  com- 
menced, this  week,  under  the  direction  of 
Dallas  M.  Fitzgerald  at  the  Fifty-fourth 
Street  Studio. 

The  title  of  this  picture  has  not  been 
chosen.  It  is  said  to  be  a  screen  version 
from  an  original  story  by  Leon  Britton. 
In  Hallmark's  production.  Miss  Shotwell 
will  play  opposite  Edmund  Breese.  Anna 
T.ehr  has  the  starring  role. 


Marie   Shotwell,   who   has  been   given  an  im- 
portant part  in  a  Frank  Hall  Production. 


New  Allgood 

"  The  Whirlwind  "  With  Charles 
Hutchinson  Said  to  Abound 
With  Big  Thrills 

WITH  the  completion  of  the  first,  and 
part  of  the  second  and  third  epi- 
sodes of  their  new  serial  in  which  Charles 
Hutchison,  the  screen's  dare-devil,  is  the 
star,  the  officers  of  the  Allgood  Pictures 
Corporation  this  week  announced  that  the 
thriller  will  be  known  as  "  The  Whirl- 
wind." 

The  foreign  rights  of  this  big  fifteen 
episode  serial  are  being  sold  by  E.  S.  Man- 
hcimcr,  of  126  West  46th  Street,  who  has 
added  it  to  the  many  serials  which  he  is 
handling,  and  he  is  confident  that  it  will 
score  as  great  a  hit  as  "The  Great 
Gamble"  in  which  Hutchison  recently  ac- 
quired his  latest  film  fame. 

Much  thought  was  given  to  choosing  the 
right  name  for  the  new  serial  which  Di- 
rector Joseph  A.  Golden  declares  will  out- 
do in  thrills  and  real  danger  anything  even 
he  has  done  in  this  line  before  (and  it 
will  be  remembered,  too,  that  he  was  re- 
sponsible for  "The  Great  Gaml)le"),  and 
the  choice  of  "  The  Whirlwind "  is  an 
apt  one.  There  are  a  great  many  Bronx- 
ites  and  motorcycle  enthusiasts  of  New 
York,  though,  who  are  uncertain  in  their 
minds  whether  the  "whirlwind"  applies 
to  the  serial  itself  or  to  Hutchison.  Since 
watching  him  perform  one  of  his  stunts 


this  past  week,  the  consensus  of  opinion  is 
given  the  star. 

Hutchison  is  one  man  who  can  make  his 
motorcycle  behave.  He  can  speak  to  it  and 
it  does  as  he  wishes.  Those  who  watched 
him  make  it  obey  one  day -last  week  now 
know  this.  Hutchison  had  decided  to  leap 
the  Bronx  River  on  his  motorcycle  where 
it  is  twenty-eight  feet  wide:  The  actual 
distance  to  be  covered,  though,  from  one 
bank  to  the  other,  was  thirty-five  feet  and 
six  inches.  What  made  the  feat  most  diffi- 
cult of  all  was  that  the  motorcyclist  did 
not  have  a  long,  clear  approach  and  was 
compelled  to  speed  at  a  fifty-mile  pace  from 
a  distance  of  only  two  hundred  and  fifty 
feet.  The  word  had  gone  out  and  a  big 
crowd  was  on  hand,  including  the  many 
scoffing  motorcycle  experts  who  insisted 
that  "  The  Whirlwind's  "  star  was  in  for  a 
good  ducking,  if  not  for  worse. 

But  just  as  successfully  as  he  had  pre- 
\iously  cleared  the  Ausable  Chasm  in  the 
Adirondacks,  Hutchison  shot  over  the 
Bronx  River  and  landed  safely  on  the 
opposite  bank.  Before  he  could  stop  his 
flying  car,  however,  it  had  hit  a  mudhole 
and  motorcycle  and  rider  were  thrown 
about  ten  feet.  With  his  proverbial  luck, 
Hutchison  landed,  unhurt,  in  a  clump  of 
bushes,  though  from  the  opposite  bank  it 
looked  like  the  end  of  the  serial  had 
arrived. 


Mm 


M  o  t  i  0  ii  Picture  N  e  Zk 


Great  CampaignonMrs. Chaplin 


Louis  Ala}  er  Plans  far  Reaching  Pub- 
licity Drive  on  Star  to  Bring 
her  Before  all  the  Public 

IF  the  name  of  Mildred  Harris  Chaplin 
does  not  become  one  of  the  best 
known  household  words  in  the  realm  of 
movie  folk  it  will  not  be  the  fault  of  her 
producer,  Louis  B.  Mayer,  who  has  out- 
lined in  her  behalf  a  world-wide  publicity 
and  exploitation  campaign  reaching  from 
Scandinavia  to  the  Antipodes  on  one  side 
and  from  Alaska  to  Cape  Horn  on  our 
own  continent. 

Mrs.  Chaplin  has  already  won  her 
laurels  as  a  star  in  a  number  of  produc- 
tions which  have  pro\ed  money-makers  for 
exhibitors.  "  The  Price  of  a  Good  Time," 
"  For  Husbands  Only  "  and  "  Borrowed 
Clothes."  These  and  other  successes  have 
established  her  position  in  the  movie 
world,  hut  Mayer  is  not  to  relj-  on  past 
performances.  With  her  as  with  Miss 
Anita  Stewart,  he  will  follow  out  his  well- 
known  policy  of  great  star,  great  play, 
great  director  and  great  cast,  and  back  of 
all  this  he  will  use  oceans  of  printers  ink 
to  instill  into  the  public  mind  the  con- 
fidence which  he  already  has  in  the  wife 
of  the  comedy  king. 

Supplementing  a  big  paid  trade  paper 
and  magazine  advertising  campaign 
throughout  America  and  Europe,  man\- 
unusual  features  of  a  personal  nature  are 
included  in  the  Mayer  plan.  Already  the 
country  is  being  flooded  with  new  photo- 


■'  The  \\'esterners  "  is  Reported  By 
Exhibitors  to  be  Breaking  Marks 
On   Box   Office  Receipts 

EXHIBITORS  the  country  over  show 
no  hesitancy  in  proclaiming  Benjamin 
B.  Hampton's  "The  Westerners"  one  of 
the  great  successes  of  the  \  ear.  Ever  since 
the  release  date  of  the  picturization  of 
Stewart  Edward  White's  story  of  the 
Black  Hills  there  h'ls  been  a  constant  flow 
of  testimonials  into  the  Hodkinson  offices 
from  exhil'itprs,  who  profiled  beyond  their 
expectations  on  their  presentations  of  "  The 
Westerners." 

.\  week  following  its  rec(ir(l-l)reakin.u' 
pre-release  engagement  at  The  Mark 
Strand  New  York,  "The  Westerners," 
made  its  stand  at  the  American  Theatre, 
Denver,  and,  sweeping  alL  opposition  aside, 
created  a  new  mark  for  a  week's  run  in 
the  Colorado  metropol-s. 

The  same  week  the  Benjamin  Ti.  Hamp- 
ton production  demonstrated  its  remark- 
able audience-power  at  William  Fox's 
.\udubon  Theatre  on  I'pper  Broachvay, 
playing  to  the  biggest  four  da\s'  business 
the  house  has  ever  known  and  prompting 
Manager  Ben  Jackson's  classification  of  it 
as  "  the  best  Western  picture  that  has 
come  across  in  months." 

Then  came  the  epoch-making  engagement 
of  "The  Westerners"  at  Charles  H.  M  ies' 
Grand  Theatre,  Cleveland,  where  the  fifth 
day  of  the  presentation  accounted  for  an 
even  greater  attendance  than  on  Sunday, 
the  opening  day.  Mr.  Miles'  Forest  city 
manager  writing  Hodkinson  that  there  has 


graphs  of  Mildred,  which  is  insuring  rep- 
resentation in  both  movie  fan  magazines 
and  those  of  general  circulation. 

Newspaper  sjndicate  features  based  on 
the  home  life  of  "Mildred  and  Charlie" 
will  reach  every  nook  and  corner  of  the 
country,  while  special  exclusive  stories  on 
many  subjects  have  been  eagerly  accepted 
by  the  motion  picture  editors  of  leading 
dailies  throughout  the  land. 

An  illustrated  series  of  articles  to  ap- 
pear over  her  own  signature.  These  arti- 
cles will  be  of  especial  interest  to  women. 
A  book  by  her  on  an  unusual  sul)ject  will 
shortly  be  published  by  the  Britten  Pub- 
lishing Company  of  New  York,  which 
published  "  Laugh  and  Live  "  for  Douglas 
Fairbanks  and  "The  Cowbf)y  Poems"  by 
William  S.  Hart.  The  Britton  Cornpany 
have  arranged  to  give  wide  publicity  to  the 
l)ook  which,  betause  of  its  subject  matter, 
should  reach  an  enormous  circulation. 

A  beautiful  colored  portrait  of  the  star 
will  adorn  the  top  of  millions  of  calendars, 
which  will  eventually  find  their  way  into 
the  majority  of  American  homes.  Ar- 
rangements have  been  made  for  the  use 
of  her  photo  on  countless  numbers  of  high- 
priced  candy  boxes. 

But  it  is  generally  known  that  no 
am.ount  of  publicity  will  put  over  a  star 
unless  she  has  the  goods  to  back  it  up. 
E\idently  Maver  has  no  fear  of  the  out- 
come, for  he  is  already  spending  all  kinds 
of  money  on  her  first  production. 


ne\er  been  a  production  at  the  (irand  that 
maintained  its  popularit\-  to  the  end  as  did 
"  The  W^esterners." 

G.  H.  Selitr.  manager  of  ihe  Gem,  Chi- 
cago, e'lioxed  a  profitable  fi\e-da\-  nm  on 
"  The  W  csterners."  Though  booked  orig- 
inally for  three  days.  Manager  SeUg  ob- 
tained an  extension  to  permit  of  a  Saturda>' 
and  Sunday  s*^owing  that  crowded  the 
snacious  Slate  Street  house  at  everj-  per- 
formance. "An  excellent  production  foi' 
picture  lovers  and,  what  is  more,  a  genuine 
lox-oftice  treat  for  exhibitors,"  was  Mr. 
Sel'g's  message  to  the  Chicago  Hodkinson 
branch. 

S'Ui  Francisco  also  Icok  Ivindly  to  ihc 
Hodk-nson  release.  In  a  week's  nui  .it 
Turner  and  Dahnken's  Tivoli  Theatre 
"The  Westerners"  played  lo  capacity 
crowds  for  the  engagcme^it  after  an  open- 
inn-  day  of  turn-away  business.  E.  B. 
Johnson,  house  manager  wired:  "A  real 
fednre  Gi\e  us  more  from  Siewari  Ed- 
ward White." 


Dell  Henderson  has  Signed  Up  As 
Director  For  Fox  Film 

Dell  Henderson  has  been  signed  as  a 
d'recior  of  William  Fox  features.  His 
first  production  will  have  George  Walsh 
PS  the  star.  Work  will  be  begun  at  once. 
In  his  first  picture  for  Fox,  Mr.  Hender- 
son will  h'i\  e  as  his  assistant  director 
John  J.  Foley,  who  acted  in  a  similar  ca- 
pacity with  Emmett  J.  Flynn,  who  di- 
rected William.  Russell  in  "  Eastward 
Ho  !  "  rccenll\-  completed. 


Wide  Exhibitor  Interest  Shown  on 
Tarkington's  Boy  Films 

The  popularity  of  ii(.(oth  'I'arkingion's 
l)oy  characters,  Penrod  and  Bill  Baxter, 
linked  with  the  recent  announcement  of 
Goldwjn's  acquisition  of  the  Indiana  author 
to  do  a  series  of  twelve-reel  pictures  under 
the  title  of  "  Edgar  Comedies,"  has  brought 
about  a  marked  reaction  on  the  part  of 
exhibitors,  according  to  report  received 
from  Goldwyn  ofliccs. 

The  most  surprising  feature  of  the  in- 
quiries being  received  daily  is  the  curiosity 
revealed  about  the  type  of  boy  Tarkington 
has  created  for  the  photoplays.  "  How  Old 
is  Edgar?  "  is  the  substance  of  the  ques- 
tionnaire sent  by  many  exhibitors.  To  give 
an  instance,  a  Goldwyn  exhibitor  in  Boston 
writes :  "  W'here  is  Tarkington  going  to 
find  another  type  of  boy  after  he  has  so 
completely  covered  youth  in  his  Penrod 
stories  and  adolescence  in  the  Baxter 
'  Seventeen'  series?  What  is  Edgar's  age? 
I  like  the  name  Edgar  Comedies,  but  I  am 
curious  to  know  what  sort  of  a  feller  this 
Edgar  is  going  to  be." 


Frank  Keenan  Stars  In  "Brothers 
Divided,"  A  Timely  Theme 

There  is  said  to  be  a  big  human  and 
timely  note  in  "  Brothers  Divided,"  Frank 
Keenan's  production  following  "  The 
World  Aflame,"  which,  at  this  time  of  wide- 
spread industrial  unrest,  will  have  a  popu- 
lar appeal. 

In  "  Brothers  Di\  ided  "  Frank  Keenan 
portrays  a  dual  role,  that  of  two  totally 
different  characters,  and,  by  his  skill  and 
artistrj-,  shows  subtle  and  amazing  con- 
trasts. The  story  carries  with  it  a  mes- 
sage embodying  the  idea  of  co-operative 
service,  which  alwa\s  results  in  human 
happiness. 

The  grim  iragedy  of  prison  figures  in 
the  picture.  The  script  calls  for  scenes 
laid  in  a  Stale's  prison  and  Governor 
Campbell  of  .Arizona  gave  permission  to 
use  one  of  the  largest  institutions  in  the 
West  for  the  filming. 

The  convicts,  who  had  already  learned 
a  lesson  when  the  show  ing  of  "  The  World 
Aflame  "  was  made  there,  entered  into  ihe 
spirit  of  the  occasion  with  great  eager- 
ness. Pathe  announces  that  the  picture 
will  be  set  for  relea^e  soon. 


Henry  Lehrman,  Producer  of  the  LehnVian 
Comedies. 


HodkinsonFeature  Given  Praise 


her   75,  1919 


3607 


Special  Service  Section  on 

Sansonia  in  "The  Superman" 


A  "DIFFERENT"  ONE 

T  T  ERE  is  one  whidi  is  clitTercnt  any- 
i  i   way  and  offers  opportunities  for  cx- 

■  tation. 

There  is  one  thing  which  we  want  to 
.11  you  about  "The  Superman"  and 
that  is  that  it  is  not  to  be  taken  seriously. 
The  fundamental  plot  is  melodrama, 
with  a  cast  of  Italian  actors  who  per- 
form their  roles  in  a  way  which  to 
American  standards  is  funny.  To  add 
to  the  comedy  turn  as  viewed  in  this 
country,  are  "  kidding "  subt'tles  writ- 
ten in  the  George  Ade  "  Fables  of 
Slang "  style,  which  for  the  most  part 
are  rather  good.  These  titles  take  it  for 
granted  that  the  spectator  knows  what 
is  coming  next  in  the  unfolding  of  the 
ancient  vintage  plot  and  makes  fun  of  it. 
To  begin  with  the  early  scenes  are  in- 
terspersed with  verses  of  a  doggerel 
poem  which  end  with  an  author's  note 
that  he  couldn't  think  of  any  more 
rhymes  so  had  to  quit. 

Then  comes  such  classics  as  " — And  the 
\  illain  still  pursued  her"  although  most  of 
'liosc  are  rather  original. 

Now  for  all  that  this  plot  is  so  ancient, 
the  action  so  melodramatic  enacted  in  a 
foreign  atmosphere  and  according  to 
foreign  technique,  the  darned  thing  still 
carries  a  lot  of  suspense  in  its  individual 
scenes  because  it  is  full  of  thrill  stuff  of 
the  very  kind  which  has  made  Doug  Fair- 
hanks  films  so  popular. 

What  this  Sansonia,  the  film's  athletic, 
strong  man  hero  does  in  the  way  of  provid- 
ing action  will  make  the  inimitable  Doug 
ereen  with  envy.  This  is  an  Italian  "  Modern 
Musketeer,"'  and  "  His  Majesty,  The  Ameri- 
can "  rolled  into  one,  with  a  touch  of 
■'  Uncle  Tom  Without  the  Cabin  "  thrown 
in.  We  aren't  going  to  spend  much  time  on 
the  plot  of  this  as  it  doesn't  figure  in  the 
film's  good  qualities.  Suffice  to  say  that  a 
certain  royal  prince  of  some  mythical 
European  country  aspiring  to  the  throne, 
conspires  to  remove  a  princess  and  her 


BILLED  CORRECTLY  THIS 
IS  A  WINNER 

Unusual  is  Mild  for  this  One. —  We 
believe  that  this  film  can  be  put  over  and 
made  to  pass  as  a  real  hit.  It  contains  a 
bunch  of  good  thrills,  and  a  lot  of  first 
class  comedy  if  the  spectator  gets  the  idea 
at  the  beginning.  Be  sure  that  you  let 
them  know  what  to  expect.  Make  a  joke 
of  the  whole  thing,  except  when  speaking 
of  the  Fairbanks  stuff  when  you  want  to 
promise  them  real  stunts. 

We  can't  give  you  the  cast  and  wouldn't 
mean  a  thing  to  any  one  as  they  are  all 
Italian  players.  The  hero  is  a  good  look- 
ing chap  and  is  certainly  some  athlete. 
There  can  be  no  question  but  that  this  is 
an  Italian  imitation  of  Fairbanks  pictures. 

If  you  played  the  "  Maciste "  pictures 
you  will  know  that  they  did  a  whale  of 
a  business.  We  would  consider  this  the 
same  sort  of  an  attraction  which  should 
be  handled  the  same  way. 


little  daughter  who  stands  between  him 
and  his  ambitions.  Sansonia,  who  is  an 
athletic  workingman  who  lives  somewhere 
around  the  neck  of  the  woods  where  all 
this  conspiring  is  taking  place  is  the  in- 
strument that  fate  has  decreed  shall 
frustrate  the  bad  Prince's  evil  designs. 
After  being  pursued  and  pursuing,  lioih  in 
the  air  and  on  the  ground,  in  buildings  and 
on  the  top  of  them,  Sansonia  brings  the 
two  heirs  back  to  the  royal  court,  the 
Prince  is  punished  for  his  misdeeds  and 
Sansonia  is  on  the  way  to  the  priest  to 
get  hitched  up  to  a  good  looking  girl,  who 
seemed  to  have  been  brought  into  the  story, 
so  he  would  have  someliody  to  marry, 
seeing  that  according  to  European  standards 
the  director  couldn't  have  the  Princess,  who 
must  have  been  a  widow  since  we  didn't 
see  anything  of  her  man,  fall  for  him. 
Now  don't  infer  from  this  plot  recital 


that  this  picture  is  a  lemon.  It  isn't. 
It's  a  first-class  comedy  and  many  of 
the  titles  are  good.  Here  is  the  last 
one  used  after  the  "clutch."  It  reads: 
"  That's  all  there  is.  There  isn't  any 
more." 

SOME  STUNTS  OF  "THE 
SUPERMAN" 
QAMSON  has  climbed  up  the  inside  of  a 
O  tall  chimney  said  to  be  a  hundred  and 
fifty  feet  high  (it  looks  it),  to  escape  his 
enemies.  A  cat  brings  up  a  string  to  him, 
then  he  pulls  up  a  rope,  and  swings  out  and 
down  it's  side.  Once  he  is  down  and  his 
pursuers  still  inside,  he  uses  a  big  sledge 
to  batter  in  the  bricks  of  the  chimney  on 
one  side  and  then  pushes  it  over.  Speak- 
ing photoplayically  four  or  five  of  the 
\ilhiins  of  the  picture  are  sent  to  their 
m.eritcd  death.  While  pursuing  the  bad 
men  ot  the  story  he  climbs  up  the  side  of 
a  tall  building  by  means  of  a  conductor 
pipe  and  down  again  after  rescuing  some 
one. 

The  1-tllc  princess  goes  to  the  theater 
(a  good  view  of  the  Italian  style  of  theater 
is  shown  with  foreign  circus  acts  being 
staged)  and  the  villains  kidnap  her  again. 
Samson  comes  to  her  rescue  and  swings 
down  on  a  sort  of  fire  escape  where  he 
fights  a  battle  with  the  kidnapper. 

In  another  rescue  scene  (the  big 
princess  this  time),  he  goes  out  on  a  roof. 
The  princess  slips  and  comes  near  going 
over  the  eaves.  Samson  saves  her  in  a 
scene  which  will  make  'em  grab  their 
scats.  Another  scene  in  the  same  sequence 
shows  Snmson  and  the  princess  sliding 
down  ?.  rope  from  the  roof  of  the  build- 
ing. The  rope  is  too  short,  so  Samson 
swings  back  and  forth  on  it  until  he  is 
able  to  dump  the  princess  into  an  open 
window  of  a  building  nearby.  Then  he 
uses  the  snmc  tactics  to  get  himself  into 
the  window. 

While  rescu'ng  the  little  princess  he  is 
unable  to  reach  the  ground  the  way  he 


Three  scenes  from  "  The  Supennon     lUnJi  :e!ii  ijii<-  ym:  a>i  idea  aj  the  e.veitiii(j  aelum  of  the  produeliou 


3608        (Special  Service) 


Motion  Picture  New  v 


At  the  left  is  the  "  Samson  "  of  the  "  Superman" 
who  does  all  sorts  of  athletic  stunts,  some  of 
them  hair  raisers.     The  other  two   cuts  are 
actual  scenes  from  the  film 


Billed  Correctly  This  Is  Sure  Winner 


had  started,  fire-escape  too  short,  if  we 
remember  correctly,  and  the  child 
climbs  out  over  a  window  ledge  and  bal- 
ances herself  until  the  hero  can  com- 
plete the  rescuing  act.  It  wouldn't  be 
much  of  a  feat  for  a  grown-up,  but  for 
a  girl  not  over  ten  it  registers  as  good 
stuff. 

Samson  is  being  attacked  bj'  a  half  dozen 
of  the  prince's  hirelings.  A  fight  takes 
place  in  a  darkened  room  where  about  all 
3  0U  see  is  flying  legs  and  arms.  Then  next 
scene  shows  Samson  carrying  five  of  the 
number  out  of  the  door  and  dumping  them 
in  the  street.  They  are  real  men  too,  no 
dummies.  You  can  see  them  kick  as  they 
are  being  carted  along  by  the  strong  man. 

In  one  of  the  sequences  where  Samson 
is  running  instead  of  fighting,  he  is 
chased  up  ,a  steel  girder  tower  and  proceeds 
to  do  a  tight  wire  stunt  on  one  of  eye 
lieams. 

There  are  a  lot  of  stunts  like  these,  so 
many  that  we  can't  remember  them  all. 
They  came  to  fast  to  keep  them  in  mind. 

ADVERTISING  POSSIBILITIES 

We  can't  see  only  one  way  to  exploit 
this  feature  unless  an  exhibitor  is  cater- 
ing to  a  patronage  composed  of  foreign- 
ers, especially  Italians,  which  would 
change  the  aspect  of  the  whole  case,  and 
that  is  to  bill  the  picture  as  a  novelty, 
explaining  that  you  are  going  to  show 
them  the  funniest  picture  they  have  ever 
seen  and  introduce  to  them  the  Italian 
Douglas  Fairbanks,  who  does  all  the 
stunts  which  this  star  can  do  and  then 
some.  Then  we  would  state  that  the 
film  contains  more  thrills  than  the  best 
serial  picture  they  have  ever  seen  and 
some  subtitles  which  rival  the  famous 
"  Fables  in  Slang." 

We  would  remind  them  that  they  arc 
always  asking  for  something  "  different  " 
and  that  you  are  giving  it  to  them. 

When  it  came  to  paper  for  the  attraction 
we  would  take  the  circus,  sensational  stuff 
prepared  for  it  (we  are  assuming  this 
is  what  has  been  made)  and  make  fun  of 
that   too,  just  as   the   cutter   h:is   in  ilie 


American  version  of  the  film.  Use  the 
same  methods  which  you  would  or  did  in 
advertising  "Uncle  Tom  Without  the 
Cabin  "  or  "  Shenandoah  \  s.  Salone." 

When  you  prepare  your  newspaper  copy 
adopt  the  same  policy.  Write  your  stuff 
in  the  slang  vein. 

In  using  the  stills  which  you  can  obtain 
select  only  those  with  which  you  can  do 
the  same  thing.  For  instance  —  mount 
them  on  a  white  card  board  with  space 
enough  so  j'ou  can  write  in  descriptive 
paragraphs  which  will  get  a  grin  from  those 
who  stop  to  look  at  them. 

We  are  reproducing  some  of  these  stills 
so  you  can  get  an  idea  of  what  the  picture 
is  like.  In  scene  one  on  the  first  page  we 
would  say  some  thing  like  this :  "  Samson 
isn't  going  to  lasso  the  whole  city.  He's 
just  rescuing  the  princess  • —  again."  In 
scene  two  we  would  write  :  "  With  one  fell 
blow  he  busted  the  chimney  in  to  bits  and 
killed  off  a  half  dozen  of  his  many 
enemies."  For  scene  three  of  the  same 
layout  we  would  pencil  something  like  this : 
"  John  Drew  has  nothing  on  this  guy  when 
it  comes  to  displaying  histrionic  ability." 
Get  the  ide?.? 

FOR  YOUR  NEWSPAPER  DISPLAY 

W'c  would  use  one  of  the  most  melo- 
dram.atic  scene  cuts  for  the  basis  of  our 
newspaper  display,  with  another  of  the 
star  which  shows  his  athletic  physique 
around  which  to  base  our  claim  that  he 
is  the  Italian  Fairlianks  placed  up  in  a  top 
corner. 

Then  we  would  frame  head  line  some- 
thing like  these ; 

"  Fairbanks  Will  Be  Green  With 
Envy  —  when  he  sees  the  stunts  in  this 
one." 

"An  Italian  Melodramatic  Plot,  a 
spr  nkling  of  George  Ade  titles,  more 
thrills  than  characterized  'A  Modern 
Musketeer  '  and  an  Italian  rival  of  the 
inim'table  Doug,  make" — (give  title). 

"About  a  dozen  '  he  '  villa'ns  pursued 
them  but  one  real  life  sized  hero,  a  la 
Doug  Fairbanks  foiled  them  all." 

"A  step  from  the  sublime  to  the  ridicu- 
lous." 


Then  we  would  put  the  title  of  the  film 
up  in  good  big  bold  type  with  the  Italian 
title  added  same  was  "The  Acrobat  of 
Death "  as  a  second  choice.  Following 
this  we  would  add  some  selling  talk  some- 
thing like  these: 

"  Here  is  a  film  with  a  thousand  real 
thrills,  as  many  more  good  laughs  and 
originally  it  was  a  serious  melodrama. 
How  can  that  be?  It  was  made  in  Italy 
with  the  Italian  Fairbanks  doing  the 
lead,  hence  the  stunts.  It  was  titled  in 
America  by  a  chap  who  is  as  clever  at 
slang  phrases  as  George  Ade.  It  is  so 
badly  overplayed  according  to  our 
standards  that  the  scenes  are  first-class 
comedy.  You  have  asked  why  we  didn't 
give  you  something  '  different '  and  here 
it  is.  The  story?  It's  about  a  hero  who 
wouldn't  let  a  gang  of  princely  rough- 
necks kidnap  a  princess.  However,  the 
story  doesn't  have  anything  to  do  with 
the  entertainment  you  will  find  in  this 
one." 

"  The  funniest  thing  in  the  world  is 
melodrama  out  of  tune,  and  that's  what 
this  one  is.  Then  there  is  a  hero  who 
gives  Fairbanks  cards  and  spades  in  ath- 
letic stunts  and  some  subtitles  which  are 
worthy  of  George  Ade.  If  you  want  to 
see  a  film  which  is  different,  get  around 
while  we  ^re  playing  'The  Superman  — 
nee  (Italian  title)  '  The  Acrobat  of 
Death.' 

" '  My  kingdom  for  a  horse '  stuff 
hasn't  anything  on  the  action  and  titles 
in  this  one.  It's  an  Italian-made  melo- 
drama with  the  action  explained  by  some 
great  '  kidding  '  subtitles  written  in  the 
'  Fables  of  Slang '  style,  with  an  ath- 
let'c  hero  who  rivals  our  own  Doug. 
The  combination  makes  an  offering 
which  has  loads  of  comedy,  a  hundred 
real  thrills  and  a  great  advantage  of 
being  a  novelty.  As  a  steady  diet  this 
probably  would  get  t'resome.  but  for 
something  '  different '  it's  there  a  hun- 
dred ways." 


^\  0  7'  c  III  h  e  r   I  J  ,   I  p  I  9 

Exhibitors  Approve  Roberston-Cole 
I       Plans,  Joe  Merrick  Finds 

I  Joe  L.  Merrick,  field  manager  for  Roli- 
jtrtson-C'rle.  has  reuiriied  to  his  desk  at'icr 
1(1  trip  which  extended  to  the  Pacific  Xonh- 
i^t  and  Los  Angeles  and  the  cities  of  the 
I  them  tiers  of  States.    Mr.  Merrick's 
;\it!es   included   chats   with  exhibitors 
1  the  trade  generally. 
There  are  aimndant  signs  of  prcsperity 
I  ver_\  section  of  the  country,  '  declarer 
Merrick,  "  and  our  managers  of  the 
nty-six    exchanges    which  Robertson- 
i.  olc  Distributing  Corporation  have  estab- 
lished are  equally  enthusiastic  for  the  out- 
•k  for  business. 
I    found  a  warm   welcome   from  ex- 
itors  in  their  unqualified  approval  of 
direct  contact  to  be  affordeil  by  the 
'  ert-Cole  exchanges  and  not  a  dissent- 
note  of  disapproval  as  to  the  merit 
I  111  wide  variety  of  the  material  marketed 
\  the  company.    In  fact  the  support  and 
-ri\ice  of  Robertson-Cole  iii  the  way  of 
Miperior  and  prompt  advertising  mediums, 
printing,  lithographs  and  newsy  press 
:er  was  one  of  the  principal  subjects 
I  omment. 

The  progress  made  by  Robertson-Cole, 
,!  >l  the  constant  efforts  of  the  organization 
request   constructive  criticism  and  to 
inidate  a   policy   to  please  exhibitors, 

-  reiterated  I'me  and  time  again  in  dif- 
i  Hilt  zones  of  the  coinitry." 

"  Realart  Week  "  Opens  with  Bang 
on  Sunday,  in  Washington 

\ccording  to  a  telegram  reccixed  at  the 
I  s  of  the  Realart  Pictures  Corporation 

!ii  Tom  Moore  of  W  ashington,  D.  C, 
Realart  Week  oncnrd  with  a  bang  at 
("api'al  on  last  Stmday.  According  to 
•re,  the  "Soldiers  of  Fortune,"  which 

-  shown  in  the  Garden  Theatre,  broke 
.ill  records  lor  that  house  up-to-date,  while 

!,;he   "  Erstwhile   Susan,"   show  ing  at  the 
Rialto,  succeeded  in  packing  the  theatre. 
The  showing  of  "  The  Soldiers  of  Fortune  " 
I  was  in  the  nature  of  a  pre-release,  and 
MTiuch  of  the  success  of  the  initial  showing 
redited  by  the  Realart  otilicials  to  the 
citation    campaign    started    by  Mr. 
-'.I .  lore. 

I  p  to  the  present,  it  is  said  only  one 
print  of  the  "Soldiers  of  Fortune"  has 
been  available,  and  this  one  Tom  Mrore 
secured  for  the  performance  at  the  C;ipital. 
It  is  expected,  howc\er,  that  other  prints 
will  be  ready  within  a  week  or  ten  days 
i  for  shipment  to  the  branch  offices. 


Tyrad  President  Goes  to  Chicago 
to  Close  Release  Contracts 

Matthias  Radin,  president  of  T\  rad  Pic- 
tures, Inc.,  in  Xo.  729  Seventh  avenue,  was 
called  to  Chicago  this  week  to  close  con- 
tracts on  various  features  now  released  by 
this  company.  The  Sarah  Bernhardt  feat- 
ure, "  It  Happened  In  Paris,"  in  which 
MtTic.  Bernhardt  starred  Madame  Yorska 
and  W.  Lawson  Butt,  is  obtainable  through 
Tyrad.  Mme.  Bernhardt  wrote  the  story, 
Jack  Cunningham  furni.shed  the  scenario 
and  David  Hartford  directed.  "  Human 
Passions,"  starring  Lottie  Tilford,  and 
"  Broken  Hearts,"  starring  Betty  Mason, 
both  Tyrad  features  supervised  by  Jacques 
Tyrol,  arc  selling  rapidly. 


Ciiy  Enipey  -nil   his  star   pitching  staff  of  tlic  "Treat  'em   Roughs."    Kinpey  is  third   from  the  left. 

"Eminent  Authors' '  Under  Way 


Five  Goldwvii  Productions  of  Works 
By  Well-Known  Writers  Are  Now 
Reported  in  Full  Swing 

WITH  five  productions  under  way  east 
and  west  at  the  Goldwyn  studios,  the 
Fminent  Authors  now  have  five  d  rectors 
completing  phoio-pla>s  by  Rupert  Hughes, 
Basil  King,  Gertrude  Atherton,  Leroy 
Scott  and  Mary  Roberts  Riiiehart. 

The  "Cup  of  I'ury  "  b\-  Rupert  Hughes 
will  be  the  tirst  release  and  is  the  tirst  com- 
pleted production  by  Eminent  Authors. 
Mr.  Hughes  expects  to  view  the  film  in 
\e\v  York  next  week  and  put  his  O.K.  on 
the  titling  and  editing.  The  director  was 
T.  Hayes  Hunter,  and  the  heading  play- 
ers are  Helene  Chadwick  aiul  Rockliffe 
Fellowes. 

The  first  production  in  the  east  by 
Goldwyn  at  the  Biograph  i^tudios  is  an 
Eminent  .\uthors  picture  by  Leroy  Scott, 
entitled  "  Partners  of  the  Night."  Paul 
Scardon  will  direct.    At  Culver  Citv  most 


of  "Tower  of  Ivory"  by  Gertrude  Ather- 
ton has  been  taken  under  the  direction  of 
Willi  am  Parke.  It  is  his  first  picture  at 
the  Goldwyn  studios.  In  the  cast  are 
Barbara  Castlcton,  Lawson  Butt,  John 
Bowers,  Sydney  .Xinsworth,  Doris  Pawn 
and  Edythe  Chapman.  A  spectacular  ship- 
wreck is  now  being  shot  off  the  PacJic 
coast. 

Basil  King  is  still  at  Culver  City  for  the 
production  of  his  novel  "  The  Street  Called 
Straight"  for  Eminent  Authors,  Wallace 
Worsley  is  directing  the  company  which 
includes  Milton  Sills.  Namoi  Childers, 
Charles  Clary,  Irene  Rich,  Jane  Sterling, 
Lawson  Butt,  Alec  Francis  and  Lydia  Yea- 
mans  Titus. 

For  munition  plant  scenes  in  "  Danger- 
ous Days "  by  Mary  Roberts  Rinehart, 
Reginald  Barker  will  take  his  company  to 
San  Francisco.  The  first  scenes  were  shot  ■ 
the  end  of  last  week  with  a  cast  including 
Lawson  Butt,  Clarissia  Selwynne  and 
Rowland  Lee. 


"Empty  Arms"  Initial  Release 


Park-Whiteside  Combine  Announces 
Its    First    Production,  Starring 
Thurston  Hall;  Good  Cast 
((  rpMPTY  ARMS,"  it  was  announced 
^    recently   at    their    offices    in  the 
Fitzgerald  Building,  is  the  title  of  the  first 
photoplay  to  be  produced  by  Lester  Park 
and  Edward  Whiteside,  reported  to  be  a 
four  million  dollar  combination.    Mr.  Park 
is  well  know-n  in  the  industry  by  virtue  of 
his  past   producing  activities,   while  Mr. 
Whites'de  is  said  to  be  a  Wall  Street  man 
of  considerable  standing  and  backing. 

Gail  Kane,  who  is  now  appearing  with 
much  success  in  the  Broadway  hit,  "  The 
Woman  in  Room  13"  by  Max  Marcin,  will 
be  starred,  while  Thurston  Hall,  who  is  at 
present  appearing  in  the  leading  role  of 
"  Civilian  Clothes "  at  the  Morosco 
Theatre,  will  be  featured.  In  the  support- 
ing cast  will  be  seen  J.  Herbert  Frank, 
Irene  Blackwell,  Warren  Chandjer,  How- 
ard Truesdale,  Beverly  Bruce  and  Mme. 
Kelvah. 


The  author  is  Willard  King  Bradley. 
Frank  Rcicher  will  direct  the  production. 
No  announcement  as  to  how  the  picture 
will  be  handled  has  yet  been  made  bv 
either  Mr.  Park  or  Mr.  Whiteside,  but  in 
all  probability  the  picture  will  be  exploited 
as  a  States  Right  proposition  of  42-centi- 
mctre  dimensions. 

Robert  McLaughlin  Due  in  New 
York  with  New  Argus  Film 

Robert  McLaughlin,  author  of  "  The 
House  Without  Children,"  which  is  being 
sold  on  the  State  rights  market  by  Robert 
W.  Priest  of  the  Times  Building,  in  com- 
pany with  his  director,  Mr.  Sam  Brodsky, 
is  due  in  New  York  with  the  second  Argus- 
McLaughlin  production,  "  Those  Endear- 
ing Young  Charms." 

Argus  Enterprises  is  said  to  be  making 
a  series  of  special  motion-picture  produc- 
tions for  the  open  market.  Annoiuice- 
mcnts  will  be  made  at  a  future  date  regard- 
ing these  pictures. 


3610 

F.  P.  -Lasky  November  Schedule 


Twelve  Features  Due  for  Release  on 
Paramount-Artcraft  List  for 
Month  of  November 

TWELVE  fcaUires  are  included  in  the 
list  of  Parair.ount-Artcraft  releases 
scheduled  by  the  Famous  Players-Lasky 
Corporation  for  November,  as  announced 
by  Walter  E.  Greene,  vice-president  in 
charge  of  distribution.  Among  these  are 
the  Cecil  B.  DeMille  Special,  "  Male  and 
Female;"  the  first  production  presenting 
Thomas  H.  Ince's  new  co-stars,  Douglas 
MacLean  and  Doris  May;  a  D.  W.  Griffith 
production ;  three  other  Thomas  H.  Ince 
productions  in  which  Dorothy  Dalton,  Enid 
Bennett  and  Charles  Ray  are  the  respective 
stars;  a  Cosmopolitan  production  and  pic- 
tures starring  Dorothy  Gish,  Marguerite 
Clark,  Irene  Castle,  Bryant  Washburn  and 
Elsie  Ferguson. 

Scheduled  for  November  2  are  Dorothy 
Gish  in  "  Turning  the  Tables  "  and  Dorothy 
Dalton  in  "  L'Apache."  The  first  named 
is  from  an  original  story  and  scenario  by 
Lois  Zcllner,  whose  success  as  an  author 
of  screen  comedy  has  attracted  wide  atten- 
tion of  late.    The  picture  was  directed  by 


I'llmer  Clifton,  who  has  had  charge  of  all 
of  Miss  Gish's  productions  since  she  be- 
came a  Paramount  star.  "  L'Apache  "  was 
adapted  Ijy  R.  Cecil  Smith  from  a  story 
by  Adele  Bufiinglon,  the  scenes  being  laid 
in  the  underworld  of  Paris.  Joseph  De 
Grasse  directed  this  picture  which  is  Miss 
Dalton's  first  Ince  production  to  be  made 
in  the  East. 

Three  releases  are  scheduled  for  No- 
vember 9.  They  are  "  Luck  in  Pawn,"  with 
Marguerite  Clark  as  star,  and  two  Thomas 
H.  Ince  productions,  Charles  Ray  in 
"  Crooked  Straight "  and  Enid  Bennett  in 
"  What  Every  Woman  Learns."  The 
scenario  of  the  Clark  picture  was  written 
by  Alice  Eyton  from  Marvin  Taylor's  story. 
Walter  Edwards  directed.  "  Crooked 
Straight  "  is  another  of  Julien  Josephson's 
stories  which  have  proved  such  satisfying 
vehicles  for  Charles  Ray,  with  Jerome 
Storm  again  at  the  helm  as  director.  Eu- 
gene B.  Lewis's  story,  "  The  Gay  Miss 
Fortesque,"  provided  the  foundation  for 
"  What  Every  Woman  Learns,"  in  which 
Enid  Bennett  is  starred.  The  Ince-super- 
vised  production  was  directed  by  Fred 
Niblo. 


Release  of  "The  Black  Secret" 


Pearl   White-Pathe  Serial,  Released 
Nov.  g.  Incorporates  New  Mode 
of  Treating  a  Serial  Theme 

PATHE  asserts  that  an  event  in  the 
history  of  motion  picture  serials  and 
a  long  slcp  forward  in  their  production  will 
be  disclosed  for  public  opinion  on  Novem- 
ber 9th  with  the  release  by  Pathe  Ex- 
change, Inc.,  of  Pearl  White's  latest  serial 
"  The  Black  Secret,"  based  on  Robert  W. 
Chambers'  thrilling  novel  of  adventure 
and  mystery,  "  In  Secret." 

Mr.  Chambers'  popularity  as  a  writer  of 
"  best  sellers  "  has  given  the  Pathe  serial, 
"  The  Black  Secret,"  a  great  exploitation 
impetus,  particularly  in  connection  with  the 
publicity  and  advertising  campaign  which 
has  been  launched  by  Pathe.  The  serial  has 
been  tied  up  through  the  Doran  Company 
with  bookstore  window  displays  throughout 


George  R.  Seitz.  Producer  and  Director  of  the 
Pathe  serial.   "The   Black  Secret." 


the  country,  it  is  said;  and,  moreover,  the 
campaign  book,  prepared  by  the  Pathe  Ex- 
ploitation and  Serial  Publicity  Departments, 
is  reported  to  be  the  most  comprehensive 
yet  issued  in  connection  with  a  serial. 

Aside  from  its  author  and  its  plot,  "The 
Black  Secret,"  as  produced  by  Mr.  Seitz, 
is  said  to  differ  radically  from  the  serial 
of  the  past.  The  permanent  cast  contains 
only  three  persons  —  Miss  White,  the  star, 
■V^'nlter  McGrail  and  A\'allace  McCutcheon.^ 
In  other  words,  only  these  three  characters 
go  all  the  way  through  the  story,  the  others 
being  limited  in  appearance  to  the  episode 
in  which  they  are  introduced.  One  entire 
episode  was  filmed  with  only  three  people 
appearing  before  the  camera,  and  every 
scene  was  an  exterior.  This  is  said  to  be 
the  first  time  such  an  experiment  was  ever 
tried  in  a  serial,  and  reviewers  are  reported 
to  have  stated  that  Director  Seitz  obtained 
the  m.aximum  of  dramatic  intensity  by  this 
means.  In  still  another  way  "  The  Black 
Secret"  departs  from  the  ordinary  serial 
treatment.  It  contains  not  one  villain,  but 
fifteen, —  a  difTerent  heavy  character  being 
employed  in  each  episode.  As  the  story 
advances,  each  villain  is  disposed  of  in 
some  manner  that  is  quite  in  keeping  with 
ihe  atmosphere  of  the  situation  in  which 
ihe  action  occtirs. 


New  Fox  Production  Begun  With 
Madlaine  Traverse  Starred 

Madlaine  Traverse,  statuesque  Fox  star, 
has  completed  work  on  "  The  Hell  Ship  " 
and  is  ready  to  begin  work  on  another 
nroduction  for  WilTam  Fox.  "  What 
Would  You  Do?  "  is  the  title  of  this  latest 
feature.  It  is  from  the  pen  of  Denison 
(lift,  who  also  adapted  it  for  the  screen. 
Edmund  Lawrence  is  the  director. 


Motion  Picture  News 

Marion  Fairfax  Engaged  to  White 
Features  for  Marshall  Neilan 

Miss  Marion  Fairfax,  author,  play- 
wright and  for  the  past  four  years  writtr 
of  some  of  the  best  photoplays  produced 
by  the  Famous  Players-Lasky  Company, 
has  been  engaged  by  Marshall  Neilan  lo 
write  the  scripts  for  all  the  forthcoming 
Neilan  productions. 

It  was  during  the  filniing  of  a  scene  from 
"  The  Sowers "  starring  Blanche  Sweet 
that  Miss  Fairfax  first  met  Marshall 
Neilan.  A  Httle  later  Neilan  had  the 
leading  male  role  in  "  Freckles "  one  of 
Miss  Fairfax's  stories,  and  then  and  there 
was  sown  a  seed  of  friendship  and  respect, 
it  is  said,  which  four  years  later  resulted  in 
her  affixing  her  signature  to  a  contract  to 
write  the  scenarios  for  all  the  Neilan 
productions. 

During  her  service  with  Famous  Players 
Miss  Fairfax  has  written  the  scripts  of 
many  photoplays,  amongst  which  some  of 
the  best  known  are :  "  The  Clown,"  "  The 
Honor  of  his  House,"  "  The  Secret  of 
His  Game,"  "  The  Blacklist,"  "  The  Valley 
of  the  Giants,"  "  The  Westerner,"  "  Vicky 
Van,"  "  Love  Insurance,"  "  Hashimura 
Togo,"  and  "  The  Immigrant." 

"  No  Time  Out  "  for  Geo.  B.  Seitz 

George  B.  Seitz,  three  weeks  ago, 
finished  "  Bound  and  Gagged,"  of  which  he 
is  the  producer,  the  director  and  at  the 
present  time  the  star.  Though  a  very 
brief  space  of  time  has  elapsed,  the  pres- 
ent already  finds  the  producer  actively  en- 
gaged on  his  next  product  for  Pathe,  ac- 
cording to  the  reports  received  here.  The 
new  Pathe  serial  has  been  temporarily  en- 
titled "  Pirate  Gold."  Frank  Leon  Smith, 
author  of  the  story  and  scenario  of 
"  Bound  and  Gagged,"  is  also  author  ot 
"  Pirate  Gold."  The  scenario  is  being 
prepared  by  Bertram  Millhauser  who  has 
been  associated  with  Mr.  Seitz  in  many 
successful  Pathe  serials. 

Again  Mr.  Seitz  appears  in  the  triple 
role  of  producer,  director  and  star.  His 
leading  woman  in  "  Pirate  Gold "  is 
Marguerite  Courtot  who  played  the 
feminine  lead  in  "  Bound  and  Gagged " 
and  who  recently  sigrned  a  year's  contract 
to  appear  in  Pathe  serials.  The  remainder 
of  tlie  cast  is  the  same  as  that  for  "  Bound 
and  Gagged,"  including  Harry  Semels, 
Frank  Redman,  Thomas  Goodwin,  Joseph 
Cuney  and  Willian  P.  Burt. 

Larry    Semon    Signs    For  Three 
More  Years  with  Vitagraph 

Larry  Semon,  whose  popularity  as  a 
screen  comedian  has  been  advancing  in 
leaps  and  bounds  until  he  is  now  recog- 
nized as  one  of  the  foremost  funmakers 
before  the  camera,  has  renewed  his  con- 
tract with  \"itagraph.  Under  the  terms  of 
the  arrangement  made  between  the  author- 
director-actor  and  Albert  E.  Smith,  presi- 
dent of  \'itagraph,  Mr.  Semon  will  con- 
tinue under  the  Vitagraph  banner  until 
1922. 

Larry  Semon  writes  his  own  plays,  di- 
rects them  and  stars  in  them.  It  has  been 
stated  by  critics  that  no  two  of  his  come- 
dies are  alike;  hat  his  own  methods  as  a 
comedian  are  inimitable  and  he  makes  no 
effort  to  imitate  others. 


November  15,  1 9  i  9 


3611 

Universal  Plans  Holiday  Drive 


ROTHACKER  WORK 
Appreciation  from  Equity  on 
Laboratory  Results 

IMMEDIATELY  after  the  showing  of 
our  first  print  of  Clara  Kimball 
Young's  picture  "  Eyes  of  Youth  "  at 
the  Hotel  Astor,  Thursday,  October 
30th,  Mr.  Herbert  K.  Somborn,  President 
of  the  Equity  Pictures  Corporaton,  wired 
the  Rothacker  Film  Manufacturing  Co.  as 
follows: 

I  take  this  means  of  extending  to 
you  and  your  associates  heartiest  con- 
gratulations and  thanks  for  the  beauti- 
ful work  given  us  on  the  print  "  Eyes 
of  Youth  " —  It  is  without  a  question  of 
a  doubt  as  fine  an  example  of  labora- 
tory work  that  I  have  ever  had  the 
pleasure  of  seeing  —  Sincere  good  wishes 
for  your  continued  success  —  Kindest 
regards". 


Kremer  on  Trip  in  Interests  of  Five 
Chaplin  Comedies 

Victor  Kremer  left  Xcw  York  this  week 
for  an  extensive  sales  trip  in  the  interests 
of  his  various  productions,  among  which 
are  prominently  included  Essanay's  "  A 
Burlesque  On  Carmen,"  starring  Charlie 
Chaplin,  together  with  four  other  Chaplin 
comedies,  namely:  "The  Champion,"  "A 
Jitney  Elopement,"  "  Work  "  and  "  By  the 
Sea."  Kremer's  itinerary  will  include 
Washington,  Pittsburgh,  Cleveland,  De- 
troit, Chicago,  Indianapolis,  Cincinnati, 
Louisville,  Omaha,  Salt  Lake  City,  Denver 
and  Los  Angeles.  He  is  carrs-ing  with 
him  a  new  edition  of  Chaplin's  "  A  Bur- 
lesque On  Carmen,"  containing  new  com- 
edy sub-titles,  all  of  which  have  been  pic- 
torially  designed  by  William  L  Sackhcim 
and  a  staff  of  experts. 

Before  leaving  New  York  Mr.  Kremer 
made  the  following  statement :  "  Due  to 
the  increased  scope  of  our  business  since 
the  acquisition  of  the  Chaplin  pictures,  we 
have  been  forced  to  enlarge  our  quarters 
and  from  now  on  will  occupy  offices  at 
three  different  points.  Executive  quarters 
have  been  established  in  the  Longacre 
Building  under  the  direction  of  Bert  Ennis, 
while  a  new  exchange,  with  complete 
facilities,  will  be  located  in  the  Levitt 
Building.  In  addition  to  these  offices  we 
will  also  maintain  quarters  at  105  West 
40th  street,  for  the  convenience  of  visiting 
buyers  and  exhibitors.  Within  the  next 
month  Charlie  Chaplin's  "A  Burlesque  On 
Carmen "  will  be  presented  under  my  di- 
rection as  a  road  show  offering,  including 
Carmen  dancing  girls,  Spanish  jazz  band 
and  a  well-known  stage  dancer.  Terri- 
tory will  be  sold  for  this  production  with 
and  without  the  stage  attraction.  I  have 
already  closed  for  the  following  terri- 
tories :  Illinois  and  Indiana,  Mickey  Film 
Co.,  Chicago,  111. ;  West  Virginia  and 
Western  Pennsylvania,  Quality  Film  Cor- 
poration. Pittsburgh,  Pa.;  District  of  Col- 
umbia. North  Carolina,  Virginia,  Mary- 
land. Delaware.  Harr\-  M.  Crandall,  Wash- 
ington, D.  C. ;  Eastern  Pennsylvania  and 
Southern  Tersev,  20th  Centurj'  Film  Co., 
Philadelphia,  Pa." 


Business  and  Good  Cheer  to  Share 
Parts  in  Exploitation  Campaign 
Says  Universal's  Chief 

THE  Universal  Film  Company,  accord- 
ing to  Carl  Lacmmle,  its  president, 
will  begin  on  November  15th  what  they 
believe  will  be  the  biggest  advertising  and 
exploitation  campaign  ever  attempted  by  a 
motion  picture  company.  The  campaign  is 
to  be  carried  on  under  the  title  of  "  Uni- 
versal Holiday  Season." 

Universal's  staff  of  exchange  publicity 
managers  and  their  assistants  are  to  take 
charge  of  the  holiday  drive.  Every  ex- 
change will  be  decorated  with  material  sug- 
gesting the  holiday  spirit  as  a  part  of  the 
plan  to  spread  the  Universal's  campaign  of 
cheerfulness  broadcast.  It  is  said  that 
every  exhibitor  in  the  United  States  will 
be  asked,  whether  he  books  a  Universal 
production  or  not,  to  lend  his  assistance  to 
making  the  coming  holiday  season  a  Uni- 
versal one. 

An  order  for  two  hundred  and  forty 
thousand  one-sheet  posters,  bearing  the 
wording  "  Universal  Holiday  Season,"  has 
about  been  completed.  As  soon  as  they 
arrive  from  the  lithographers  they  will  be 
distributed  to  the  Universal  exchanges 
where  the  publicity  managers  and  their 
assistants  will  place  them  in  every  available 
space.    Some  of  the  slogans  which  will  be 


New  Fairbanks  Picture  "  \\'hen  the 
Clouds  Roll  By  "  Is  Under  Way ; 
Abrams  Cites  Banner  Week 

UNITED  Artists'  Corporation  will  re- 
lease its  second  Douglas  Fairbanks' 
production  —  and  the  third  release  of  the 
company — on  December  29th,  according  to 
an  announcement  made  this  week  by  Hiram 
Abrams.  "When  the  Clouds  Roll  By,"  is 
the  title  of  the  new  Fairbanks'  picture 
which  is  now  well  along  in  the  making. 

The  cast  supporting  Mr.  Fairbanks  in- 
cludes Frank  Campeau,  Ralph  Lewis,  Her- 
bert Grimwood,  Albert  McQuarrie,  Kath- 
leen Clifford  and  Daisy  Robinson.  Victor 
Fleming  is  directing  the  production  with 
the  assistance  of  J.  Theodore  Reed. 

Bookings  are  now  being  received  at  all 
United  Artists'  Corporation  Distributing 
depots,  and  the  claim  is  advanced  that  in- 
dications already  point  to  the  same  hearty 
reception  for  "When  the  Clouds  Roll  By" 
as  was  accorded  to  "His  Majesty,  the 
American." 

In  the  same  announcement  Mr.  Abrams 
calls  attention  to  the  two  notable  achieve- 
ments credited  to  the  "  Big  Four  "  on  this 
past  week's  program  of  current  events  in 
the  motion-picture  field.  Up  to  the  pres- 
ent time  the  United  Arlists'  Corporation 
has  released  two  productions,  and  during 
the  past  week  both  these  productions  have 
been  given  an  unusually  prominent  place 
in  the  limelight  of  Broadway's  theatrical 
district. 

D.  W.  Griffith's  "  Broken  Blossoms  "  ran 
at  the  Strand  Theatre,  New  York,  the  week 
of  October  19th  and  broke  every  existing 


used  in  executing  this  campai2;n  are:  Uni- 
versal Cheer,  Universal  Happiness,  Univer- 
sal Thanksgiving,  Universal  Holiday  Spirit, 
America's  Holidays  are  Universal  Holi- 
days, America's  Thanksgiving  is  a  Univer- 
sal Thanksgiving,  It's  Time  to  be  Happy, 
Universal  Holiday  Season  is  Here,  You're 
a  Great  Big  Kid  and  You  Know  It,  Get  the 
Universal  Holiday  Spirit,  Be  a  Cheer 
Leader  for  Universal  Happiness,  Universal 
Holiday  Happiness  Campaign  —  Lend  Your 
Laugh. 

Window  displays  of  an  animated  kind 
have  been  devised,  and  several  publicity 
managers  have  planned  to  promote  in  con- 
nection with  the  drive  the  idea  of  "  shop- 
ping early."  One  of  the  publicity  events 
planned  is  the  "  Universal  Holiday  Season 
Tag-day." 

Those  desiring  to  contribute  when  tagged 
will  be  asked  to  give  their  money  to  the 
Salvation  Army  or  some  other  worthy 
charity. 

The  Universal  announcement  declares 
that  to  carry  out  such  a  campaign  will 
cost  the  Universal  Film  Company  thou- 
sands of  dollars.  However,  the  reward  of 
increasing  the  sales  of  the  company  and 
the  exhibitor  as  well  as  spreading  good 
cheer  throughout  the  land,  "  will  more  than 
pay  for  any  cost,"  says  the  Universal 
report. 


record  for  business  at  the  theatre,  accord- 
ing to  the  reports  received.  Beginning 
Friday  night,  October  24th,  with  the  open- 
ing of  the  world's  largest  theatre,  the 
Capitol,  Douglas  Fairbanks'  first  "  Big 
Four  "  release,  "  His  Majesty,  the  Ameri- 
can," had  its  initial  Broadway  showing. 
Thus,  with  both  of  its  releases  playing 
simultaneously  on  Broadway  —  the  Fair- 
banks' picture  —  opening  the  world's  largest 
theatre  and  Griffith's  "  Broken  Blossoms," 
breaking  every  record  at  the  Strand  The- 
atre—  United  Artists'  Corporation  feels 
that  it  should  indeed  be  credited  with  a  100 
per  cent,  demonstration  of  its  place  in 
filmdom. 


Stella    Mayhew,    Comedienne,  to 
Form  Own  Producmg  Company 

Stella  Mayhew,  who  has  appeared  suc- 
cessfully as  a  comedienne  on  the  vaude- 
ville stage,  announces  the  formation  of  her 
own  company  to  produce  two-reel  come- 
dies. Although  Miss  Mayhew  will  be  asso- 
ciated with  A.  E.  &  R.  R.  Riskin  in  her 
new  producing  venture,  the  papers  of  in- 
corporation which  are  now  being  prepared, 
make  her  the  controlling  and  predominating 
fpctor  in  the  organization,  it  is  said. 
Whether  or  not  the  company  will  be  named 
the  Stella  Mavhew  Productions,  Inc.,  is 
not  decided,  although  it  is  more  than  prob- 
able that  such  will  be  the  case. 

William  B.  Davidson  and  Elsie  Ferguson 
will' also  be  associated  with  the  venture, 
principally  as  co-directors  with  a  promi- 
nent director  of  successful  short  reel  come- 
dies, with  whom  negotiations  are  now  un- 
der way,  according  to  reports. 


Activities  of  United-  Artists 


3612 


Motion  Picture  N  ezv  s 


Officials  Visit  New  Fox  Plant 


Representatives  of  Eastern  Cities  At- 
tending Board  of  Review  Con- 
ference Inspect  Workings 

REPRESENTATIVES  of  more  than 
twenty  Mayors,  and  other  officials  of 
Eastern  cities,  who  were  attending  the  con- 
ference in  New  York  with  the  National 
Board  of  Review,  visited  the  big  new  plant 
of  Fox  Film  Corporation  at  Tenth  ave- 
nue and  55th  and  56th  streets,  and  also 
went  to  the  Fox  studio  at  No.  3  West  61st 
street,  where  they  were  the  guests  of  Wil- 
liam Farnum,  Fox  star. 

Among  the  visitors  were  several  friends 
of  Mr.  Farnum.  Although  the  star  was 
engaged  in  going  through  an  important 
scene  of  a  new  play  temporarily  titled 
"  Pierre  LeGrand,"  he  ordered  that  all 
work  be  stopped  and  turned  the  setting  into 
the  scene  of  an  impromptu  reception. 

The  star  not  only  proved  himself  an  ad- 
mirable host,  but  he  showed  that  as  a  lec- 
turer on  the  technique  of  motion  pictures 
he  is  entertaining  and  intensely  interesting. 
In  the  visiting  party  were  two  women  — 
Miss  Justice  T.  Filers,  of  the  Department 
of  Public  Safety,  Newark,  N.  J.,  and  Mrs. 
Dr.  McManus,  of  Hartford,  Conn.,  one  of 
them  expressed  a  wish  to  see  Mr.  Farnum 
acting. 

The  star,  learning  of  this  wish,  called 
his  director,  J.  Gordon  Edwards,  and  sug- 
gested that  they  rehearse  a  part  for  the 
following  day.  This  was  done  and  the 
cameramen  obtained  a  very  fine  picture, 
showing  Mr.  Farnum  conversing  earnestly 
with  Bettie  Hilbrun,  who  has  the  role  of 
Pierre  LeGrand's  crippled  sister.  Mr.  Ed- 
wards stood  near  them,  and  in  the  back- 
ground were  the  city  officials. 

The  visitors  remained  in  the  studio  more 
than  an  hour,  and  then  visited  the  edi- 


torial rooms  of  Fox  News,  where  ihey 
were  shown  how  the  animated  screen  news- 
paper and  magazine  is  prepared  and  dis- 
tril)Uted.  The  edrtorial  rooms  of  Fox 
News  resemble  the  editorial  room  of  a 
big  newspaper.  Installed  there  is  the 
United  Press  service,  which  is  in  operation 
night  and  day.  By  means  of  this  Service 
Managing  Director  Hancock  keeps  in  con- 
stant touch  with  big  e\enis  in  all  parts  of 
the  world. 

Among  those  in  the  party  were  Dr.  Mc- 
Manus, representing  Mayor  Kinsella  of 
Hartford ;  Sergeant  Gamble,  representing 
the  Mayor  of  Providence ;  Henry  Jenkins, 
District  Superintendent  of  New  York 
Public  Schools ;  P.  F.  Jerome,  an  expert 
on  censorship ;  Edward  Hoffman,  Secretary 
of  the  Mechanics'  Institute ;  Guy  R.  Rad- 
le}',  representing  the  Mayor  of  Milwaukee; 
Dean  P.  Otis,  Commissioner  of  Recreation 
of  Elizabeth,  N.  J.;  Walter  J.  Nicholson, 
Commissioner  of  Public  Safety,  Syracuse ; 
William  P.  Capes  of  Albany;  Raymond  W. 
Pullman,  Superintendent  of  the  Metro- 
politan Police  Department,  Washington, 
E).  C. ;  John  M.  Casey,  Chief  of  the  License 
Division  of  Boston;  William  J.  Brennan. 
Director  of  Public  Safety,  Newark;  Joseph 
C.  McShane,  of  the  New  York  City 
License  Commissioner's  office ;  Lester  F. 
Scott,  Executive  Secretary  of  the  Camp- 
Fire  Girls  of  America;  the  Rev.  W'm.  B. 
Tower;  Everett  Dean  Martin,  Director  of 
Cooper  Union  Forum  and  Chairman  of  the 
National  Board  of  Review;  Dr.  Orlando 
F.  Lewis,  General  Secretary  of  the  Prison 
Association  of  New  York;  Louis  F. 
Rouillion,  Director  of  Mechanics'  Insti- 
tute; and  William  D.  McGuire,  Warren  M. 
Covin,  Wilton  A.  Barrett  and  Orrin  G. 
Cocke,  of  the  National  Board  of  Review. 


Hallmark's^'Famous  Directors'' 


First   of   This    Series   Now  Under 
Prodtiction  By  D.  H.  Fitzgerald 
Will   Star  Anna  Lehr 

DALLAS  M.  Fitzgerald  engaged,  re- 
cently, by  Frank  G.  Hall,  president 
of  Hallmark  Pictures  Corporat'on,  to  di- 
rect a  series  of  pictures  for  Hallmark's 
"  Famous  Directors  "  series,  is  on  the  sec- 
ond week  of  production  with  the  first  of 
these,  a  screen  version  of  an  original 
story  by  Leon  D.  Britton.  J.  Clarkson 
Miller,  of  Hallmark's  scenario  staff, 
■wrote  the  continuity.  Director  Fitzgerald 
is  working  at  the  Fifty-fourth  Street 
studio,  assisted  by  Hal  Hall,  as  assistant 
director,  Henry  Vallett.  cameraman  and 
Carl  Schultz,  technical  director. 

Aima  Lehr  leads  with  a  fine  supporting 
cast,  which  includes  Edmund  Breese, 
Marie  Shotwell,  George  Cooper,  Wallace 
Ray,  Joseph  Granby,  Edward  Elkas,  Pegg>' 
Worth,  James  F.  Cullen  and  Glenn 
Kunkel.  is  starred.  The  story  deals  with 
th  unhappy  marriage  of  a  court  justice 
with  a  designing  widow;  the  strange  mur- 
der of  the  judge;  the  disappearance  of  a 
Aaluable  consignment  of  radium  and  the 
r)art  played  by  the  widow's  son,  whom  she 
thought  dead. 


Director 
production 
two  weeks 
editing  of 
release  on 
series  the 
ing  the  K 
completed, 
Kellard. 


Fitzgerald  expects  to  ha\e  the 

work  completed  within  the  next 
and  subsequent  to  the  cutting  and 
his  picture,  it  will  be  ready  for 

Hallmark's  Famous  Directors' 
first  part  of  December,  follow- 
eanan  Buel  production,  recently 

starring  Miss  Lehr  and  Ralph 


Hayakawa   Departs   From  Usual 
Role  in  "Illustrious  Prince" 

When  Robertson-Cole's  Superior  Pic- 
ture, "  The  Illustrious  Prince,"  starring 
Sessue  Hayakawa,  is  offered  for  release 
motion  picture  lovers  will  see  the  Japanese 
star  in  a  role  that  it  is  said  will  bring 
added  glory  to  his  long  list  of  •  successes. 
Hayakawa  as  soon  as  he  read  the  book 
from  the  pen  of  E.  Phillips  Oppenheim  de- 
cided that  the  role  of  the  Prince  was  just 
to  his  liking  and  would  further  develop 
his  screen  character  in  portraying  heavy 
dramatic  parts  and  at  the  same  time  play 
a  part  that  was  hound  to  win  the  enthu- 
s'asm  of  the  on-lookers. 

Harry  Lendale,  Robert  Lawler,  Mable 
Ballin  and  Edward  Piel  are  others  promi- 
nent in  the  cnst. 


.\  moment  from  the  Douglas  Fairbanks  feature, 
"When  the  Clouds  Roll  By,"  United 
Artists  Production 

E.  Storey  Stars  In  "The  Golden 
Hope"  After  Long  Absence 

"  The  Golden  Hope,"  Edith  Storey's 
first  starring  vehicle  for  Robertson-Cole, 
is  being  completed  by  the  Haworth  Com- 
pany and  will  be  ready  for  release  early 
in  December.  "  The  Golden  Hope  "  marks 
the  return  of  the  star  to  filmdom  after  an 
absence  of  two  years,  during  which  time 
Miss  Storey  devoted  her  time  to  active  war 
work. 

A  cast  of  merit  supports  Miss  Storey 
in  her  first  Robertson-Cole  production, 
headed  by  Howard  Gaye  who  plays  the 
role  of  Eric  West.  Others  in  the  cast  are 
Marin  Sais,  Carl  Stockdale,  Dudley  Hen- 
dricks and  Frank  Daniels. 

In  addition  to  her  dramatic  qualifica- 
tions. Miss  Storey  possesses  the  athletic 
ability  of  portraying  characters  which  call 
upon  her  to  show  her  dexterity  and  skill 
as  a  horsewoman  and  all-around  athlete. 


Daring  Stunts  Required  of  Leah 
Baird  in  "The  Capitol" 

Leah  Baird  literall\-  goes  through  fire 
and  water  in  some  of  the  big  scenes  of  her 
newest  Augustus  Thomas  drama,  "  The 
Capitol,",  set  for  early  release  by  the 
W.  W.  Hodkinson  Corporation.  Though 
the  artist  has  dem.onstrated  her  daring  in 
ten  or  more  of  her  successful  starring 
vehicles,  it  remained  for  "  The  Capitol " 
to  suppl}-  her  greatest  thrill. 

As  in  her  previous  Augustus  Thomas 
productions,  "As  a  Man  Thinks "  and 
"  The  Volcano,"  Miss  Baird  is  accorded 
excellent  support  by  a  cast  of  notable  plaA-- 
ers.  Besides  Alexander  Gaden,  who  was 
chief  in  support  of  Doris  Kenyon  in  "  The 
Bandbox,"  her  first  \\'.  \\'.  Hodkinson  re- 
lease, "  The  Capitol "  has  such  screen 
favorites  as  Robert  T.  Haines,  William  B. 
Davidson,  Ben  Hendricks.  Downing  Clark 
and  Donald  Hugh  McBride. 


"Bride  in  Bond"  Progressing 

Coriime  Griffith  is  making  rapid  progress 
on  her  next  Vitagraph  feature,  "  The 
Bride  in  Bond,"  working  under  the  direc- 
tion of  her  new  director,  Lawrence  C. 
W^indon.  As  many  of  the  scenes  are  in- 
teriors, and  massive  ones  at  that.  Miss 
Griffith  is  again  spending  a  few  weeks  at 
the  Brooklyn  studio. 


3613 

Suspense  In  the  Screen  Serial 


A  ovember   if,,   i  9  i  p 

Dr.  Josephine  Baker  to  Edit  Baby 
Series  for  Fox  News 

riic  latest  acquisition  of  Fox  Film  Cor- 
' 'ration  on  the  editorial  staff  of  the  unique 

\  News  is  announced  in  the  completion 
arrangements    between    VN'illiam  Fox 

.1  Dr.  Josephine  Baker,  head  of  the 
i.iireaii  of  Child  Hygiene  in  the  Depart- 
ment of  Hcahh,  Xew  York  City.  Dr. 
Baker  has  accepted  the  position  of  editor 
of  the  "Better  Babies"  scries  just  started 
in  Fox  News,  the  semi-weekly  news  reel 
just  introduced  to  the  theatre-goers  of  the 
country. 

Dr.  Baker,  who  is  probably  the  best- 
known  won:an  physician  in  the  United 
States,  was  strongly  impressed  by  the 
positive  educational  value  of  "  Better 
Babies "  in  Fox  News,  and  when  ap- 
proached on  the  subject  she  gladly  con- 
sented to  appear  personally  in  motion  pic- 
tures along  the  lines  described. 

In  accepting  the  position  as  editor  of 
"  Better  Babies  "  Dr.  Baker  said  : 

"I  think  this  department  of  Fox  News 
can  accomplish  the  greatest  good.  At  this 
time  of  year,  when  we  arc  between  seasons, 
the  utmost  care  should  be  taken  of  chil- 
dren, as  they  are  especially  susceptible  to 
coughs,  colds  and  the  dreaded  influenza. 
I  am  proud  to  have  been  asked  to  head  this 
great  work,  which  can  be  put  before  the 
public  in  no  ibetter  way  than  through  the 
medium  of  motion  pictures  —  which  not 
only  tell  a  great  story,  but  illustrate  it  as 
well." 

Several  of  the  episodes  of  "  Better 
Babies "  have  already  been  completed  and 
the  first  will  appear  in  an  early  issue  of 
Fox  News. 


Carl  Carson  Compiles  Catalogue  of 
Educational  Films 

For  what  is  said  to  be  the  first  time  in 
the  history  of  motion  pictures,  a  complete 
catalogue  of  educational  films  produced 
since  1910  is  placed  before  educators  and 
others  interested  in  the  non-theatrical  ex- 
hibition of  motion  pictures.  The  index  is 
the  culmination  of  a  nine-year  task  under- 
taken by  Carl  Carson,  managing  editor  of 
the  pedagogical  section  of  the  Non- 
Theatrical  Distribution  Department  of 
Famous  Players-Lasky  Corporation. 

The  task  was  assumed  by  Mr.  Carson  to 
supplement  the  textbook  and  oral  teaching 
on  the  screen  and  the  motion  picture 
courses  which  have  been  standardized  on 
the  basis  of  syllabi,  textbooks  and  college 
entrance  requirements. 

Lubliner-Trinz  And  Ascher  Bros. 
Book  Lloyd's  Two-Reel  Comics 

Among  the  reported  two  thousand  the- 
atres which  are  said  to  have  already  con- 
tracted to  run  the  new  series  of  $100,000 
two-reel  Llovd  comedies,  distributed  by 
Pathe,  are  the  entire  circuits  of  Luhliner 
and  Trinz,  and  the  Ascher  Brothers,  in 
Chicago,  comprising  twentj-nine  theatres 
in  all. 

F'fteen  houses  on  the  Ascher  Brothers' 
circuit  w'll  nlay  the  Llovd  series,  which 
v'l'  be  inaiif'ratnrl  on  November  2,  with 
"  P"mn-ne  I"*o  BTi^^dwav."  and  includes 
"  CantTin  KidH'":  ^ids."  "  Prom  Hand  to 
Mouth  "  and  "  H's  Royal  Slyness." 


L.  Burston  Says  Plot  l)c'vel()i)incnL 
And  Not  "  Stunt-Cutting  "  Should 
Produce  Suspense  in  Serial 

LOUIS  Bl'RSTON,  president  of  Burs- 
ton  Films,  Inc.,  has  very  definite 
ideas  as  to  the  value  of  the  serial  on  the 
motion-picture  program,  and  also  regard- 
ing the  methods  that  are  to  I)e  followed 
in  developing  the  theme  of  a  chapter-pic- 
lure  production.  These  ideas  Mr.  Burston 
has  given  expression  to  in  a  recent  report 
received,  the  main  point  of  which  is  that 
real  plot  action  and  development  should 
stimulate  the  suspense  attraction,  of  a 
serial  and  not  the  old-fashioned  device  of 
cutting  a  "  slunt "  in  two  at  the  end  of  an 
episode,  although  Mr.  Burston  concedes 
that  the  "  stunt  "  has  its  logical  but  sub- 
ordinate place  in  the  serial  too. 

In  speaking  of  the  "  Hawk's  Trail,"  a 
serial  which  is  said  to  embody  the  plan  of 
development  approved  by  The  Burston 
Films  head   Mr.  Burston  said : 

"  The  exhibitors  will  be  glad  to  feature 
a  serial  when  it  is  a  real  serial,  rather 
than  the  falselj'  founded,  poorly  con- 
structed, installment-plan  kind  of  offering 
such  as  photoplay  theatre  managers  have 
heretofore  ])cen  forced  to  accept.  Wc  are 
doing  a\va>'  with  the  familiar  type  in  which 
the  Mood  thirsty  \illain  opposes  the  sickly 


First    Production    Starts    Soon  At 
Biograph   Studio  in  the  Bronx 
\Miile  Awaiting  Own  Site 

THEGoldwyn  Pictures  Corporation  is  ap- 
parently planning  to  act  quickly  on  its 
recent  decision  to  make  pictures  in  the  East 
as  well  as  at  Cuhcr  City.  The  officials  of 
the  company  ha\e  appointed  Rol)ert  B. 
Mclntyre  production  manager  in  the  East, 
and  he  is  now  engaged  in  arranging  de- 
tails for  the  first  Eastern  Goldwyn  pro- 
duction.    The    picture    which    has  l)een 


X'ictor  Schcrtzinger,  (ioldwyn  director,  and  his 
wife  at  their  Hollywood  home. 


looking  hero  at  every  step,  and  in  which 
the  so-called  suspense  is  obtained  by  throw- 
ing the  hero  over  the  edge  of  the  cliff, 
and  ending  the  episode  with  the  hero  in 
mid-air,  while  the  audience,  presumalily, 
is  left  to  thrill  over  the  problem  of 
whether  or  not  the  hero  breaks  his  neck 
when  he  reaches  bottom. 

"  Instead  of  that,"  continued  Mr.  Burs- 
ton, "  both  The  Mystery  of  '  13,'  the 
Francis  Ford  serial  of  fifteen  episodes  re- 
cently completed,  and  '  The  Hawk's  Trail,' 
the  King  Haggot  serial  we  are  now  work- 
ing on,  tells  a  logical,  closely  woven  story; 
and  while  it  is  true  that  it  is  essential  to 
this  t>-pc  of  feature  to  have  each  episode 
contain  a  certain  angle  that  leads  to  in- 
terest in  the  development  of  succeeding 
episodes,  these  '  suspense  '  situations  do  not 
come  as  the  result  of  dragging  in  '  stunts.' 
In  other  words  the  dramatic  quality  rather 
than  any  mechanical  or  forced  element,  sup- 
plies this  necessary  —  vitally  necessary  — 
suspense." 

Mr.  Burston  also  expressed  his  convic- 
tion that  the  motion  picture  serial  will  one 
day  become  the  chief  feature  of  an  ex- 
hibitor's entertainment,  and  as  such  will 
have  the  same  drawing  power  that  the 
novel-length  installment  fiction  docs  in 
magazines. 


selected  is  "  Partners  of  the  Night,"  by 
Leroy  Scott. 

Mr.  Mclntyre  returned  last  week  from 
a  three  months'  trip  to  the  coast  where  he 
has  been  studying  Goldwyn  production 
methods  with  a  view  to  applying  them  to 
his  work  here.  Previous  to  Mr.  Mcln- 
tyre's  association  with  Goldwyn,  he  was 
with  World  Films  for  more  than  six  years. 

At  present,  plans  for  the  production  of 
"Partners  of  the  Night"  are  going  ahead, 
and  Mr.  Mclntyre  has  almost  completed 
assembling  his  working  staff  and  camera- 
men. Besides  the  details  involved  in 
1  uilding  up  an  extensive  department,  Mr. 
Mclntyre  has  held  several  conferences 
with  Eugene  Mullin,  head  of  the  Goldwyn 
Eastern  Scenario  department,  Leroy  Scott, 
Rex  Beach  and  Paul  Scardon,  who  will  di- 
lect  the  production. 

As  the  Goldwyn  company  has  come  to 
ro  definne  arrangement  as  to  the  location 
of  its  eastern  plant,  the  picture  that  is 
about  to  go  into  production  will  be  "shot" 
;u  I  he  Biograph  stud'os  in  the  Bronx.  A 
staff  of  carpenters  has  been  at  work  for 
the  pa  t  week  and  a  half  erecting  elab- 
orate interiors.  "  Partners  of  the  Night  " 
is  reported  to  offer  nine  principal  parts,  all 
but  two  of  which  have  lieen  cast,  accord- 
ing to  reports.  Arrangements  are  now  be- 
ing made  to  taken  several  scenes  in  a  New 
Ycrk  Roof  Garden,  and  also  in  a  hotel 
palm  room. 


l  ollowing  immediately  upon  announcement  of 
tlir  add'tion  of  the  charming  Shirley  Mason  to  the 
rank;  of  Fox  stars  comes  news  of  the  purchase 
by  I'ox  Film  Corporation  of  her  first  vehicle.  This 
picture  is  based  on  "  Her  Elephant  Man,"  a  widely 
read  book  from  the  pen  of  Pearl  Doles  Hell, 
a  thor  of  several  successful  novels  and  short 
stories. 


GoldwynSoon  Producing  InEast 


3614 

"DesertGold"  a  DrawingPower 


Strikes   and  Other  Troubles  Have 
No    Effect    on    Business  of 
Hodkinson  Exhibitors 

Z^ANE  GREY'S  "  Desert  Gold,"  the  first 
of  his  novels  to  be  presented  by  Bcnj. 
B.  Hampton  and  Eltinge  F.  Warner,  is 
pronoimced  by  exihibtors  to  be  "  the  kind 
of  a  picture  that  will  whip  any  kind 
of  condition  that  might  exist  in  a  town." 
That  it  is  a  picture  of  audience-power  has 
never  been  doubted  by  its  distributors,  the 
W.  W.  Hodkinson  organization,  but  direct 
exhibitor  confirmation  of  this  is  the  final 
proof. 

An  unusual  feature  of  the  initial  dis- 
tribution of  "  Desert  Gold "  has  been  the 
fact  that  although  issued  for  six  weeks 
and  playing  actively  in  the  big  theatres  of 
the  nation,  it  has  never  until  the  past 
week  been  submitted  for  review  to  the 
trade  press  critics.  In  other  words,  every- 
thing that  "  Desert  Gold  "  has  done  to  date 
in  bookings  and  in  proving  its  power  has 
been  on  its  own  intrinsic  values,  not 
bolstered  up  by  praise  or  criticism  of  the 
trade  press  reviewers. 

The  W.  W.  Hodkinson  Corporation  to- 
day proclaims  "  Desert  Gold "  to  be  one 
of  the  two  really  great  pictures  in  the  fall 


New    Chapter    Picture    in  Fifteen 
Episodes  Is  Given  Name  of 
"  The  Invisible  Hand  " 

"  The  Invisible  Hand "  is  the  title  se- 
lected by  Albert  E.  Smith,  president  of 
Vitagraph,  for  the  new  Antonio  Moreno 
serial  which  is  now  well  under  way  in  and 
about  Vitagraph's  studio  at  Hollywood, 
California.  This  new  serial  concerns  a 
struggle  between  law  and  order,  as  repre- 
sented by  our  Government,  against  the  un- 
derworld in  its  most  subtle  form.  It  por- 
trays a  battle  of  wits,  each  fighter  as  sharp 
as  the  other,  but  with  right  as  well  as 
might  on  the  one  side. 

Both  Mr.  Sm.ith  and  Dr.  Brady,  authors 
of  "  The  Invisible  Hand,"  have  written 
other  serials,  including  "  The  fighting 
Trail,"  "  Vengeance  —  and  the  Woman," 
"A  Fight  for  Millions,"  "  The  Man  of 
Might,"  "  The  Iron  Test "  and  "  Smashing 
Barriers." 


Selected    Features    and  Comedies 
Supervised  by  Griffith,  Ince,  and 
Sennett  on  Schedule 

ANNOUNCEMENT  of  new  plans  was 
made  this  week  from  the  Triangle 
ofilice.  Beginning  about  the  middle  of 
November,  there  will  be  a  regular  release 
programme,  consisting  of  features  and  one- 
and  two-reel  Mack  Sennett-Kcystone  com- 
edies. By  way  of  preparation  for  the  new 
sales  campaign,  a  number  of  changes  have 
been  made  in  the  Triangle  exchanges  dur- 
ing the  past  month.  The  sales  force  has 
been  augmented,  and  several  new  managers 
have  been  installed.- The  country  has  been 


picture  market.  It  is  gratuitous  for  any 
distributor  to  say  I  have  the  one  and  only 
big  picture  in  the  market  this  season,  al- 
though many  flamboyant  advertisers  say 
just  that.  The  fact  remains  that  "  Desert 
Gold"  has  in  a  score  of  cities  gone  up 
against  pictures  so  advertised  and  ex- 
ploited by  their  owners  and,  playing  day 
and  date  and  often  in  theatres  directly  ad- 
joining their  competitors,  has  whipped  the 
picture  so  exploited  for  patronage  and 
popularity. 

Among  the  critical  comments  made  on 
"Desert  Gold"  by  the  critics  during  the 
past  week  are  these: 

Chicago  Daily  News :  "  Zane  Grey's 
'  Desert  Gold '  makes  a  startling  thriller 
and  it  will  gratify  your  every  wish.  One 
of  the  purposes  of  its  producers  was  to  get 
as  much  excitement  and  suspense  in  the 
story  as  he  could.  In  this  it  is  100  per 
cent  perfect." 

Chicago  American  :  "  '  Desert  Gold  '  is 
plentiful  of  plot  and  lavish  of  local  color. 
Through  wonderful  sandstorms,  poison 
cacti,  Yaqui  Indians,  lost  mines,  disputed 
water  rights,  secret  canj'ons,  this  great 
story  imreels  coherently  with  the  power 
that  comes  from  the  super\-ision  of  the 
author." 


In  the  matter  of  exploitation  Vitagraph 
will  issue  two  24-shects  stands,  one  of  the 
close-up  variety  showing  a  number  of  the 
thrilling  situations,  and  one  of  the  "he  who 
runs  may  read  "  class.  There  will  also  be 
a  complete  plan  book  covering  all  fifteen 
episodes. 

Antonio  Moreno,  who  plays  the  part  of 
the  hero,  is  well-known  for  his  serial  work, 
although  formerly  he  was  leading  man  in 
many  Vitagraph  features.  Pauline  Curley 
will  play  opposite  Mr.  Moreno.  The  other 
principals  of  the  cast  include  Jay  Morley, 
Brinsley  Shaw,  George  Mellcrest  and  Sam 
Polo. 

The  picture  is  being  made  under  the  di- 
rection of  William  J.  Bowman  and  his 
assistant.  Jack  Pierce.  It  is  expected  that 
the  first  episode  will  be  released  the  week 
following  the  release  of  the  final  episode  of 
"  Smashing  Barriers,"  the  current  William 
Duncan  serial. 


divided  into  three  divisions,  and  two  di- 
vision managers  are  now  in  the  field 
supervising  the  branches  in  their  terri- 
tory. An  important  part  of  the  campaign 
will  be  a  series  of  advertisements,  printed 
in  color,  to  be  published  in  the  recognized 
trade  magazines  beginning  next  week. 

The  Triangle  announcement  reads  in 
part :  "  The  new  Triangle  policy  can  be 
summed  up  in  one  word  —  quality.  If  a 
picture  is  not  good,  we  will  not  release  it. 
A  board  of  motion  picture  critics  will  pass 
on  every  picture  released  under  our  new- 
plans,  and  they  must  agree,  unanimously, 
that  the  picture  is  good  or  it  will  not  be 


Motion  Picture  New:) 

Comedy  and  Drama  on  Paramount- 
Artcraft  List  for  Nov.  2nd 

Comedy  shares  equally  with  straight 
drama  the  Paramount-Artcraft  honors  for 
November  2,  for  on  this  date  are  set  for 
release  "  Turning  the  Tables,"  in  which 
Dorothy  Gish  is  the  star,  and  "  L' Apache," 
a  Thomas  H.  Ince  drama  of  the  under- 
world with  Dorothy  Dalton  in  the  stellar 
role. 

"Turning  the  Tables,"  the  lastest  pro- 
duction from  the  studio  of  the  New  Art 
Film  Company,  Miss  Gish's  producing 
organization,  is  said  to  be  a  picture  farce 
that  has  a  vein  of  melodramatic  action 
running  through  it  which  will  satisfy  the 
audience's  desire  for  thrills. 

Elmer  Clifton  directed  the  picture,  and 
the  supporting  cast  includes  Raymond 
Cannon,  George  Fawcett,  Eugenie  Bes- 
serer,  Kate  Toncray  and  others. 

"  L' Apache  "  is  the  first  of  Miss  Dalton's 
series  of  Thom.as  H.  Ince  productions  now 
being  made  in  the  Eastern  studios  of  Fam- 
ous Players-Lasky.  It  was  directed  by 
Joseph  DeGrasse,  who  produced  "  The 
Market  of  Souls  "  under  Mr.  Ince's  super- 
vision. 

The  supporting  cast  is  said  to  be  un- 
usually strong.  Robert  Elliott  appears  in 
the  leading  male  role,  while  the  Apache  is 
played  by  Macy  Harlam,  who  is  described 
as  one  of  the  screen's  most  capable 
villains.  Others  are  Austin  Webber, 
George  Furry,  Frank  Cluxun,  Alice  Gale 
and  Louis  Darclay. 

"  Thunderbolt  "  Breaks  Records  at 
Alhambra  Theatre,  Milwaukee 

Following  the  appearance  of  Katherine 
MacDonald  in  "  The  Thunderbolt "  at  the 
Alhambra  Theatre  in  Milwaukee,  Thomas 
Saxe  who  holds  the  First  National 
franchise  for  the  Milwaukee  territory  has 
addressed  the  following  telegram  to  the 
New  York  ofiice  of  the  First  National: 

"  Katherine  MacDonald  in  "  The  Thun- 
derbolt "  broke  all  previous  house  records 
at  the  Alhambra  despite  the  strongest 
opposition  in  history  of  Milwaukee.  Never 
have  we  received  such  favorable  comment 
on  a  star  or  production." 

Three  More  O.  Henry  Stories  are 
Filmed  by  Vitagraph 

\'itagraph  has  just  completed  three  more 
of  its  two-reel  subjects  made  from  the  O. 
Henry  stories.  Thev  are  "  The  Friendly 
Call,"  "The  Roads  We  Take."  and  "The 
Day  Resurgent."  Although  widely  diiTerent 
in  theme  each  is  said  to  be  a  gem,  and  each 
again  demonstrates  the  adaptability  of  the 
works  of  this  master  of  short  stories  to  tlie 
screen. 

Gj'psy  O'Brien  makes  her  first  screen 
appearance  in  "  The  Day  Resurgent." 

issued.  These  pictures  are  being  re-created 
with  new  art  titles,  new  prints,  tinted  and 
toned  in  the  most  modern  way,  and  a  com- 
plete line  of  new  advertising  matter."  The 
new  programme  will  start  with  "  The 
Flame  of  the  Yukon,"  a  romantic  stor\'  of 
the  days  of  the  gold  fever  in  the  Yukon,  tn 
which  Dorothy  Dalton  is  starred.  The  sec- 
ond Triangle  play,  will  be  "  Betty  of  Grey- 
stone,"  supervised  by  D.  W.  Griffith,  with 
Dorothy  Gish  and  Owen  Moore. 


New  Vita  Serial  Gets  a  Title 


Plans  For  Triangle  Releases 


M  ov  emb  er  15,  J  9  1 9 


3615 


Rowland  Inspects  MetroStudios 


Sheehan  Sees  Mix  and  Co.  Off  to 
Arizona  to  Stage  New  Film 

During  his  recent  trip  to  the  Hollywood 
studios,  Winficld.  R.  Sheehan,  general 
manager  of  the  Fox  Film,  conferred  in 
detail  with  Mr.  Wurtzel,  the  studio 
manager,  director  Cliff  Smith,  and  Tom 
Mix  on  the  production  of  the  forthcoming 
Mix  feature.  Many  suggestions  embodied 
in  the  action  of  the  piece  are  said  to  have 
come  from  Mr.  Sheehan,  who  feels  certain 
that  in  this  new  picture  will  be  found  an 
unusual  product  of  the  western  type  of 
film. 

Mr.  Sheehan  was  on  hand  to  bid  the  com- 
pany good-bye  and  good  luck  when  Mix, 
Cliff  Smith,  and  their  forty  genuine  cow- 
punchers  started  from  the  California  head- 
quarters for  Prescott,  Arizona,  where  all 
the  exteriors  and  many  of  the  interiors  are 
to  be  taken. 


J.  D.  Hampton's  Fall  Purchases  In- 
clude Well-Known  Novels 

Added  to  "  Cressy,"  Bret  Harte's  fam- 
ous romance,  the  film  version  of  .  which  is 
Jesse  D.  Hampton's  second  Blanche  Sweet 
production  for  Pathe,  are  the  following 
fall  purchases  of  famous  fiction :  "  The 
Sky  Pilot,"  by  Ralph  Connor;  "Simple 
Souls,"  by  John  Hastings  Turner;  "Cin- 
derella Jane"  and  "Shock,"  by  Marjorie 
Benton  Cooke ;  "  The  White  Dove,"  by  Wil- 
liam J.  Locke ;  "  The  House  of  A  Thou- 
sand Candles,"  by  Meredith  Nicholson; 
"The  Parish  Priest,"  by  Dan  Hart;  "The 
Man  From  Make-Beiieve  "  and  "  Phantom 
Smith,"  by  Byron  Morgan ;  "  The  Deadlier 
Sex."  by  Bayard  Veiller;  "The  Prince  and 
Betty,"  by  P.  G.  Wodehouse ;  "  Uncharted 
Channels,"  by  Kenneth  Clarke ;  "  For  The 
Love  Of  William,"  by  Walde  Reed 
Houstis ;  and  "  The  Pink  Dove,"  by  Eugene 
B.  Lewis. 


W.  Hurst,  F.  P.-Lasky,  Promoted 

Announcement  was  made  last  week  of 
the  promotion  of  W.  O.  Hurst,  of  the 
Educational  Department  of  Famous  Play- 
ers-Laslcy  Corporation  to  the  position  of 
supervisor  of  production  of  all  non-fiction 
subjects,  a  newly  created  position.  In  his 
new  duties  Mr.  Hurst  will  work  directly 
under  Whitman  Bennett,  director  of  pro- 
duction of  Famous  Players-Lasky  and  will 
have  charge  of  the  production  of  edu- 
cational films,  travelogues,  the  Para- 
mount magazine,  the  "  So-This-Is- Amer- 
ica" series,  the  Paramount  Post  Nature 
pictures,  and  similar  subjects. 


Metro's  "  The  Brat  "  Second  Play 
Booked  into  Capitol 

"  The  Brat  "  Nazimova's  newest  produc- 
tion, was  the  second  feature  production  at 
the  new  Capitol  Theatre,  on  Broadway  at 
Fifty-first  Street,  New  York.  Edward 
Bowes,  managing  director  of  the  Capitol, 
booked  the  Nazimova  production  several 
weeks  in  advance  of  the  premiere  per- 
formance at  the  world's  largest  temple  of 
entertainment,  when  the  management  was 
uncertain  as  to  the  exact  date  when  the 
Capitol  would  throw  open  its  bronze  doors 
to  the  New  York  picture-going  public. 


President   of   Concern  on  Visit  to 
Hollywood    Pleased    at  the 
Many  Enlargements 

RICHARD  A.  ROWL.\ND,  president 
of  Metro  Pictures  Corporation,  now 
on  a  visit  of  inspection  to  the  Metro 
studios  in  Hollywood,  lias  found  that  the 
physical  aspect  of  the  miUion-dollar  plant 
lias  been  much  enlarged  and  improved 
since  his  last  visit  to  the  Coast  about  five 
months  ago.  Within  that  time  Mr.  Row- 
land has  traveled  thousands  of  miles  and 
completed  an  itinerary  from  Los  Angeles 
to  New  York  to  London  to  Rome  and 
back  again  by  the  same  route. 

W  ith  the  Metro  president  and  Mrs.  Row- 
land on  their  present  trip  is  J.  Frank 
Brockliss,  an  influential  British  film  ex- 
porter who  returned  with  Mr.  Rowland 
from  England.  Mr.  Brockliss  expressed 
his  astonishment  at  the  vastness  of  the 
Metro  institution  and  the  efficiency  and 
smoothness  with  which  the  numerous  pro- 
ductions under  way  were  carried  along. 
He  watched  the  progress  of  the  work  with 


Harr)-  Cohen  of  Export  Department  is 
to  Start  on  Trip  of  Inspection; 
New  Exchanges  to  Follow 

HARRY  J.  COHEN,  manager  of  Metro's 
foreign  department,  has  applied  for 
passports  and  is  making  all  arrangements 
to  leave  New  York  in  about  three  weeks 
for  a  business  trip  to  Australia.  Mr. 
Cohen  has  l)£en  home  only  a  fortnight 
from  a  tour  of  England,  France  and  the 
Scandinavian  countries,  in  the  course  of 
which  he  investigated  conditions  affecting 
the  motion  picture  industry  abroad  and  the 
possibilities  for  American  enterprise. 

Mr.  Cohen's  forthcoming  trip  to  the 
Antipodes,  which  will  take  in  Sydney,  Mel- 
bourne and  other  of  the  large  cities  in 
Australia,  is  for  the  purpose  of  getting  an 
accurate  first-hand  knowledge  of  motion 
picture  conditions  there.  Metro  has  long 
recognized  Australasia  as  a  splendid  field 


An  Adamless  Eve  moment  in  "The  Capitol,"  the 
Leah  Baird  production  distributed  by 
Hodkinson 


manifest  interest  and  confessed  that  noth- 
ing of  its  kind,  in  size  or  completeness, 
was  to  be  found  in  the  motion  picture 
industry  in  England. 

Mr.  Rowland  expressed  himself  as  im- 
pressed and  delighted  with  the  manner 
in  which  the  studios  have  been  transformed. 
He  inspected  the  two  new  stages,  the  still 
laboratory,  the  casting  and  costuming 
building,  the  Japanese  garden  and  the  new 
live  acre  studio  lot  which  had  been  added 
in  his  absence. 

Mr.  Rowland  and  his  party  arc  registered 
at  the  Hollywood  Hotel.  They  expect  to 
remain  in  the  West  from  two  to  three 
weeks.  Metro's  president  will  familiarize 
himself  with  the  present  organization  of 
the  studios  and  discuss  future  plans  with 
Maxwell  Karger. 

After  his  first  inspection  Mr.  Rowland 
felt  sufficiently  familiar  with  the  big  studios 
to  act  as  guide  for  Mayor  M.  P.  Snyder 
of  Los  Angeles,  who  visited  the  plant 
accompanied  by  his  secretary,  Ivan  St. 
John,  and  by  Alfred  Cohn  of  Photoplay 
Magazine. 


for  American-made  productions,  but 
hitherto  has  not  had  its  own  exchange  sys- 
tem on  the  islands  nor  any  satisfactory 
method  of  direct  selling  to  exhibitors  there. 

One  of  the  results  of  Mr.  Cohen's  trip 
to  Australia  may  be  a  further  expansion 
of  the  Metro  exchange  system,  which  now 
covers  the  United  States  from  end  to  end 
and  is  taken  care  of  in  Great  Britain  by 
Jury's  Imperial  Pictures,  Ltd.,  of  which 
Sir  William  Jury  is  Managing  Director, 
exclusive  distributors  of  Metro  pictures 
throughout  the  United  Kingdom. 

Primarily  the  Metro  foreign  manager's 
trip  Will  be  in  the  nature  of  a  survey  of  the 
territory.  What  other  steps  he  will  take 
in  Australia  as  to  the  expansion  of  Metro's 
distribution  policy  there  will  depend  upon 
the  outcome  of  a  conference  he  expects  to 
have  with  Richard  A.  Rowland,  president 
of  Metro  Pictures  Corporation  and  Screen 
Classics,  Inc.,  upon  the  lattcr's  return  from 
the  Pacific  Coast. 

Mr.  Rowland  at  present  is  in  Los  An- 
geles, watching  production  activities  on  six 
new  pictures  in  the  making  for  early  re- 
lease by  Aletro.  Mr.  Rowland's  return  to 
the  east  is  expected  to  be  a  week  or  so 
in  advance  of  the  date  on  which  Mr.  Cohen 
will  start  his  long  journey  to  Australia, 
which  involves  a  transcontinental  railway 
jaunt  before  the  lengthy  voyage  across  the 
Pacific. 


British- American  Buying  Films 

British-A  merican  Pictures  Finance  Cor- 
poration, Nancibelle  W.  Grant,  president, 
has  recentlv  purchased  "Love,  Honor  and 
?,"  "Wit  Wins,"  "The  Heart  of  a  Gypsy," 
"  Carmen  of  the  North  "  and  "  The  Phan- 
tom Honeymoon."  The  pictures  of  this 
corporation  are  being  released  through 
Hallmark.  The  British-American  is  al- 
ways in  the  market  to  purchase  first-class 
pictures. 


Metro  Plumbs  Australian  Field 


3616 


Motion  Picture  New 


Tucker  Predicts  Success  for  Dwan 
Picture;  Pays  to  Act  as  Critic 

Realart  Pictures  Corporation  has  re- 
ceived word  from  officials  of  the  Mayflower 
Photoplay  Corporation,  that  George  Loane 
Tucker,  director  of  the  screen  production 
"  The  Miracle  Man,"  has  predicted  that 
"  Soldiers  of  Fortune,"  an  Allan  Dwan 
Protluction,  will  rank  as  one  of  the  suc- 
cesses of  the  season.  Both  productions 
were  made  in  Cahfornia,  and  Mr.  Tucker 
was  with  Allan  Dwan  when  the  hitter  saw 
the  finished  print  of  his  picture  before  he 
sent  it  East  to  Realart. 

Mr.  Dwan  impressed  upon  his  fellow  pro- 
ducer the  fact  that  he  wanted  an  honest 
criticism  of  the  production.  With  a  smile 
Tucker  handed  Dwan  a  dime,  stating  that 
the  audience  which  paid  was  always  the 
audience  that  criticised  most  relentlessly, 
liecause  it  was  under  no  obligations.  This 
took  place  before  the  exhibition. 

"Then  you  realj-  think  it's  worth  any- 
body's dime?"  remarked  Dwan,  after  the 
screening.  "  Give  me  back  that  dime,"  re- 
plied Tucker,  "  Here're  two  dollars." 


Sunshine    Comedy    a    Hit,  Los 
Angeles  House  Books  a 
Second  Week 

So  successful  was  the  showing  of  the 
William  Fox  Sunshine  Company's  "  The 
Yellow  Dog  Catcher,"  at  T.  L.  Tally's 
Broadway  Theatre  in  Los  Angeles,  that 
Mr.  Tally  booked  the  picture  for  a  second 
week's  continuous  showing,  and  has  also 
contracted  with  the  Los  Angeles  Fox  Ex- 
change for  six  additional  Sunshine  come- 
dies to  be  shown  in  as  many  consecutixc 
weeks. 


Paul  Scardon  Becomes  a  Goldwyn 
Director;  Has  Much  Experience 

Paul  Scardon  has  'been  added  to  Gold- 
wyn Pictures  Corporation's  directorial 
forces.  His  first  photoplay  for  Goldwyn 
will  l)c  Leroy  Scott's  "  Partners  of  The 
Night,"  placed  in  production  at  the  Bio- 
graph  Studio  in  New  York  last  Monday. 

According  to  reports,  Mr.  Scardon 
comes  to  Goldwyn  with  many  years'  ex- 
perience as  a  director  and  as  an  actor  on 
the  stage  and  before  the  camera.  In  the 
selection  of  the  cast  Leroy  Scott,  the  au- 
thor, has  conferred  with  the  director, 
Robert  B.  Mclntyre,  the  new  Goldwyn 
Eastern  production  manager,  and  Rex 
Beach,  president  of  Eminent  Authors. 


Jose  Released  By  Film  Specials  To 
Direct  Anita  Stewart 

It  is  reported  that  by  arrangement  with 
Jos.  M.  Schenck,  Edward  Jose,  who  re- 
cently formed  his  own  company,  to  pro- 
duce the  Jose  Productions  for  Film 
Specials,  Inc.,  has  been,  for  the  present, 
released  from  this  agreement,  in  order  to 
direct  Anita  Stewart  for  Louis  Mayer,  in 
her  next  First  National  picture. 


World's  Nov.  24  Release  Changed 

World  Pictures  announces  that  the  re- 
lease scheduled  for  November  24th  of 
"  Dad's  Girl  "  has  been  changed,  and  that 
"  The  Steel  King,"  an  Apfel  production 
with  Montagu  Love  and  June  Elvidge  as 
the  stars,  will  take  its  place.  This  produc- 
tion is  said  to  be  far  more  pretentious  than 
the  original  picture  scheduled  for  this  date. 


"The  Broken  Butterfly"  In  Heavy 
Demand  by  Leading  Exhibitors 

Leading  exhibitors  throughout  the  coun- 
try are  reported  to  'be  applying  for  Robert- 
son-Cole's latest  Maurice  Tourneur's 
masterpiece,  "  The  Broken  Butterfly,"  from 
the  pen  of  Penelope  Knapp.  Many  large 
contracts  have  already  been  made  for  the 
feature,  and  olhcials  of  the  Robertson-Cole 
Company  declare  that  from  present  indica- 
tions "  The  Broken  Butterfly "  will  break 
all  records  for  the  big  pictures.  Lew 
Cody,  Pauline  Starke  and  Mary  Alden, 
the  three  principal  characters  in  the 
Tourneur  production,  help  the  director,  it 
is  said,  to  bring  out  the  effects  that  insure 
the  success  of  the  Tourneur  lK)x-office  at- 
traction. 

In  addition  to  the  love  story,  inter- 
mingled with  gripping  incidents,  the  pic- 
ture is  filmed  in  the  beautiful  Canadian 
woods,  and  the  lighting  effects  and  the 
grandeur  of  the  locale  are  said  to  make 
"  The  Broken  Butterflj' "  a  winner. 
Switching  from  the  Canadian  woods,  the 
plot  of  the  story  is  taken  along  the 
Rixicra.  There  are  many  large  scenes, 
but  the  carnival  reproduction  is  said  to  be 
one  of  the  most  elaborate  attractions  ever 
reproduced. 


Second  Drury  Lane  Play  by  Screen 
Classics  is  "  The  Hope  " 

"  The  Hope "  will  be  the  second  of  the 
Drury  Lane  melodramas  to  be  picturized 
by  Screen  Classics,  Inc.,  according  to  an 
announcement  by  Maxwell  Karger,  Di- 
rector-General at  the  Metro  Studios  in 
Hollywood.  Albert  Shelby  Le  Vino,  who 
scenarioized  "  The  Best  of  Luck,"  Metro's 
first  Drury  Lane  screen  adaptation,  is  work- 
ing on  the  continuity  for  "  The  Hope." 

"  The  Hope "  is  a  collaboration  by  the 
late  Cecil  Raleigh  and  Henry  Hamilton, 
and  it  was  produced  in  London. 


Tacoma  Has  New  Realart  Theatre 

Manager  Albert  W.  Eden  of  the  Seattle, 
Wash.,  branch  of  Realart  Pictures  Corpora- 
tion, has  been  notified  by  R.  R.  Pratsch, 
owner  of  the  Idle  Hour  Theatre  in  South 
Tacoma,  that  his  new  theatre  now  being 
built  at  5415  South  Union  Avenue,  Tacoma, 
is  to  be  named  Realart.  This  is  the  second 
theatre  to  be  named  for  the  new  firm. 
The  new  theatre  will  be  opened  at  an  early 
date. 


Betty  Blythe  Now  with  Brentwood 

Betty  Blythe,  who  recently  completed 
work  in  Rex  Beach's  "  The  Silver  Horde," 
has  been  engaged  to  star  in  a  Brentwood 
production  under  the  direction  of  Henry 
Kolker.  The  story  treats  of  a  phase  of 
society  life,  it  is  said,  and  requires  un- 
usually rich  settings.  The  picture  will  be 
released  by  Robertson-Cole. 


Ince  Lot  Is  Expanding  Apace 

The  new  stage  recently  finished  at  the 
Thomas  H.  Ince  Studio  and  christened  by 
Charles  Ray,  has  become  passe  as  still  an- 
other stage  and  "prop"  rooms  are  being 

constructed. 


Attention 
Producers    &  Directors 

THE  VICTOR  STUDIO 

645  West  43rd  St.,  New  York  City 
Will  be  available  December  18th 

Five  Minutes  from  Broadway  and  Forty-Second  Street 

One  of  the  best  equipped  studios  in 
New  York  City 

CAN  HANDLE  THREE  COMPANIES 

Overhead  Trolley  Fystem 
Cooper-Hewitt  and  Wohl  Lighting 
Cutting  and  Projection  Rooms 

Tenanted  for  the  last  four  years  by 
METRO  and  FOX 
A  Real  Opportunity  in  the  Heart  of  New  York 

ACT  QUICK 

APPLY 

EDWARD  SMALL,  Exclusive  Agent 
Putnam  Building  1493  Broadway 

New  York  City 


(1  f  ember   i  5 


1919 


3617 


Pathe' s  New  Year  Force  Is  Strong 


Charles  Swickard,  who  has  joined  the  I'ox 
forces  as  director 

Offices  Which  Handle  Release  of 
D.  W.  Griffith  Products 

The  D.  W.  Gritiilh  Service  announces 
that  the  following  D.  W.  Griffith  produc- 
tions are  released  through  the  offices  lo- 
cated at  720  Longacre  Bldg.,  1480  Broad- 
way, New  York  City,  for  State  rights, 
Territorial  rights  or  period  rental: 
"Hearts  of  the  World"  (revised  version), 
*'  The  Fall  of  Babylon."  "  The  Mother  and 
the  Law  "  and  "  Home,  Sweet  Home." 


Paul  Brunet  Says  Organization  is  well 
Entrenclied  on  all  Fronts  for 
the  Coining  Struggle 

PAIL  BRl'XKT,  Vice-President  and 
General  Manager  of  I'athe  tixchangc. 
Inc.,  in  a  statement  issued  this  week,  di- 
l  ects  attention  10  the  strong  array  of  stars, 
producers  and  directors  with  which  Pathe 
will  enter  the  motion  picture  arena  in  the 
coming  year.  Mr.  Brunet  feels  that  1920 
will  develop  the  higgcst  struggle  for  su- 
premacy since  the  inception  of  the  cinema 
industry  in  the  I'nited  States,  and,  it  is 
-aid,  that  in  lining  up  the  Pathe  forces,  he 
lias  left  no  field  without  its  hulwark 
whether  that  field  involves  producers,  di- 
rectors, or  stars. 

Mr.  Brunet's  statement  asserts  that  since 
the  beginning  of  the  fall  season,  the  pro- 
ducers' staff  has  been  augmented  by  the 
admission  of  several  prominent  producers. 
I'pon  the  recent  list  appear  the  names  of 
ITobart  Henley,  Edgar  Lewis,  J.  Stuart 
Blackton,  Edwin  Carewe,  Jesse  U.  Hamp- 
ton and  Mrs.  Sidney  Drew.  In  addition  to 
these,  Mr.  Brunet  points  out  the  stand-bys 
of  months  gone  by:  Albert  Cappellani, 
Leonce  Pcrret,  Louis  J.  Gasru'er,  George 
B.  Seitz,  Hal  E.  Roach  of  the  Rolin  Com- 
pany, Frank  Keenan  Ruth  Roland,  and  the 
inventor  of  the  Xovagraph  slow  mo\ing 
pictures,  Charles  Watson. 

Backing  up  the  staff  of  producers  and 
directors  are  to  be  found  a  large  numl)cr 
of  popular  screen  artists,  among  whom  are  : 


Pearl 
l'",ileen 
Lloyd, 


John  Cumberland,  Blanche  Sweet,  Dolores 
CassincUi,  Mae  Murray,  Fannie  Ward, 
Sylvia  Breamer,  Ruth  Roland, 
\Vhite,  Baby  Marie  Osborne, 
Percy,  \'irginia  Pearson,  Harold 
William  Desmond,  Harry  Pollard,  Robert 
(iordon,  June  Caprice,  Creighton  Hale, 
Warner  Gland  and  Marguerite  Courtot. 

Mr.  Brunet  also  says :  "  The  loathe  Re- 
\iew  has  been  revised  and  enlivened,  and 
should  develop,  by  far,  into  the  finest 
magazine  on  the  screen.  The  Pathe  News 
has  ever  been  supreme  in  its  field,  and  will 
continue  so,  no  matter  what  effort  is  re- 
(piired  to  maintain  its  reputation  for  cov- 
ering the  news,  and  covering  it  first. 


Art  Director  Hopkins  With  Mayer 

George  Hopkins,  who  has  designed  set- 
tings for  some  of  the  best-known  produc- 
tions, has  been  secured  as  art  director  by 
Louis  B.  Maj  er  and  is  located  at  the  Mayer 
studios,  Los  Angeles,  where  Mayer's  First 
National  stars,  Anita  Stewart  and  mildred 
Harris  Chaplin,  will  turn  out  their  next 
twel'.e- feature  films. 


A  Norma  Talmadge  Feature  Breaks 
Rivoli's  Record 

Nine  thousand  and  sixty-two  persons 
paid  to  sec  the  show  at  the  Rivoli,  I)reak- 
ing  all  previous  records  of  this  motion  pic- 
ture-nnisic  house  when  Norma  Talmadge 
in  "The  Isle  of  Contiuest,"  was  first  shown. 


EDWIN  CAREWE  ANNOUNCES 

The  hollowing  Productions  for  1920 

*'RIO  GRANDE"  -  -  By  Augustus  Thomas 

"QUEEN  OF  THE  MOULIN  ROUGE"  By  Paul  M.  Potter 
''WHAT  MAN  CALLS  LOVE"  -  By  Augustus  Thomas 
"HABIT"  -  By  Tom  Barry 


Current  Releases 
"THE  RIGHT  TO  LIE" 
"THE  WEB  OF  LIES"  - 


By  Jane  Murfin 
By  Finis  Fox 


DISTRIBUTED  BY 

PATHE 


"The 
"The 
"The 
"The 
"Her 
"The 
"God 
"Pals 
"The 
"The 


PAST  ACHIEVEMENTS 

Soul  of  a  Woman"  Emily  Stevens 

Snowbird"  Mabel  Taliaferro 

House  of  Tears"  Emily  Stevens 

Splendid  Sinner"  Mary  Garden 

Great  Price"  Mabel  Taliaferro 

Voice  of  Conscience"  Francis  X.  Bushman  and  Beverly  Bayne 

s  Half  Acre"  Mabel  Taliaferro 

First"  Harold  Lock  wood 

Trail  to  Yesterday"  Bert  Lytell 

Way  of  the  Strong"  Anna  Q.  Nilsson 


MR.  CAREWES  PAST  ACHIEVEMENTS  WILL  MERIT  THE  CLOSE 
ATTENTION  OF  EXHIBITORS  TO  HIS  FUTURE  PRODUCTIONS. 


EDWIN  CAREWE  PRODUCTIONS,  Inc.,       Suite  809  Brokaw  Bldg.,  145T  Broadway 

H^RRY  CAHANE,  Treasurer 


3618 


Motion  Picture  News 


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The  Fiction  Mart 

■iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


iiiiap. 


SHERRY 


By  George  Barr  McCu  tcheon 

Character  of  story:     Love  story;  adventure. 
Theme:  Regeneration. 

Chacactcrs:  Sheridan  Redpath,  known  as  "Sher- 
ry"; Patsy,  a  bartender;  Barney,  a  cop;  Morna 
O'Brien,  the  girl;  Mrs.  Compton,  her  grand- 
mother; Jimmy  Burton  a  neighbor;  Andy  Gil- 
man,  eccentric  millionaire;  Mrs.  Gilman,  his 
wife;  Mrs.  Corse,  Mrs.  Gilman's  nurse;  William 
Gilman,  a  bad  penny;  Briscoe,  a  burglar;  sheriff, 
villagers,  etc. 

The  Plot:  Sheridan  Redpath,  born  of  supposedly 
wealthy  parents  has  spent  a  great  deal  of 
money  while  in  college  but  carefully  refrained 
from  drinking  because  of  a  promise  given  his 
mother.  His  mother  and  father  dying,  he  is 
left  with  a  fortune  of  some  fifty  or  sixty  thou- 
sand dollars  only  instead  of  the  millions  he  ex- 
pected. He  proceeds  to  drink  this  away.  With 
the  last  of  his  money  he  pays  his  debts  and  buys 
a  drink  with  his  last  ten  cent  piece,  informing 
Patsy,  the  bartender,  that  he  is  quitting  liquor 
for  good.  He  goes  out  to  Compton's  Wood,  where 
he  remains  for  three  days  recovering  from  the 
effect  of  his  debauch,  having  to  eat  only  some 
food  brought  him  by  his  friend  Barney,  the 
policeman.  A  tramp  endeavors  to  steal  this  and 
is  soundly  thrashed  for  his  pains.  Sherry 
starts  for  town  looking  for  a  job  and  encounters 
Morna  O'Brien  who  because  of  some  fancied 
slight  is  about  to  run  away  from  her  grand- 
mother. Sherry  offers  to  carry  her  bags  for 
fifty  cents  and  does  so  until  storm  drives  them 
to  cover  under  a  bridge.  Mrs.  Compton  drives 
hurriedly  down  the  road  and  Morna,  stricken 
with  remorse,  rushes  to  her  and  forgets  to  pay 
Sherry.  Sherry  continues  to  town  and  gets  a  job 
laying  a  wall  for  Andrew  Gilman,  a  rich  landlord 
with  a  reputation  as  a  hard  man  in  money  mat- 
ters. When  the  woll  is  completed  Gilman  makes 
Sherry  a  proposition  to  become  his  private 
secretary  at  $2,500  a  year  and  board  and  lodg- 
ing for  a  term  of  two  years  with  the  under- 
standing that  he  must  go  to  bed  at  a  certain  hour 
and  always  sleep  outside  of  Gilman's  door.  The 
Comptons  being  at  the  theatre  early  in  the 
evening  Sherry  surprises  burglars  in  their  house 
and  captures  both  of  these  men.  One  of  them 
is  William  Gilman,  son  of  Andy  Gilman  and 
nephew  of  Mrs.  Compton,  but  they  alone  know 
this.  They  arrange  for  his  escape  while  Sherry 
joins  a  posse  to  help  hunt  down  the  miscreant. 
Sherry  finds  that  Gilman  and  his  wife  have  not 
spoken  for  twenty  years  until  the  burglar  escapes 
when  Gilman  enters  her  apartments.  Sherry  has 
meanwhile  been  gaining  back  the  reputation 
which  he  lost  while  an  idler  and  drinker  and 
has  been  pressing  his  suit  with  Morna  who  is 
apparently  must  taken  with  Jimmy  Burton. 
Sherry  is  nearly  convinced  that  his  love  for 
Morna  is  useless.  Mrs.  Gilman  is  murdered. 
Mrs.  Corse,  who  knows  the  truth  about  the 
burglar  tells  Sherry  and  they  both  suspect  that 
William  Gilman  was  guilty.  Andrew  Gilman 
confesses  that  he  did  it  in  his  sleep.  He  tells 
Sherry  that  he  had  hated  his  wife  for  years  and 
dreamed  many  time  of  choking  her.  He  hired 
Sherry  to  make  it  impossible  for  this  to  occur. 
He  is  stricken  with  paralysis.  Sherry  weds 
Morna. 

Locale:    A  small  town  in  the  Middle  West. 

Picture  High  Lights:  Sherry's  reform;  the  cap- 
ture of  the  burglars;  The  story  of  Andrew 
Gilman. 

*     *  * 

"  ELBOW  LANE  " 
By  the  Author  of  "Altogether 
Jane  " 

Character  of  Story:    Love  story. 

Theme:    The  struggle  for  ideals. 

Characters:  Drusilla,  born  with  genius  for  sculp- 
ture; Aunt  Rhoda  Meers,  her  foster  mother; 
Adam  Sterritt,  school  teacher;  Brother  Meers, 
the  prophet  of  Elbow  Lane;  Alan  Malco,  sculp- 
tor; Jerry  Trap,  a  son  of  the  village;  Prof.  John 
Vorshage;  Madame  Vorshage,  his  mother;  Lucy 
Grange,  a  farmer's  daughter. 

The  Plot:  Drusilla,  whose  mother  had  married 
a  sculptor,  is  left  a  penniless  orphan  in  the  care 
of  her  grandfather  and  her  aunt.  The  grand- 
father is  a  self-appointed  prophet  of  a  self- 
founded  church  and  rules  with  a  rod  of  iron 


the  neighbors  who  constitute  his  following.  He 
does  not  believe  in  any  sort  of  vanity  such  as 
painting  or  modeling  and  any  attempts  of 
Drusilla  to  engage  in  making  images  are  in- 
stanlty  discouraged.  Drusilla  makes  her  first 
doll  out  of  dough  which  she  is  kneading  for 
her  aunt  and  on  her  promise  to  take  two  whip- 
pings is  allowed  by  tlie  aunt  to  keep  the  doll. 
Day  by  day  it  grows  thinner  and  flatter  till 
she  decides  she  must  bury  it.  As  she  is  carrying 
out  this  intension  she  encounters  Adam  Sterritt 
who  has  been  brought  to  the  village  by  her 
grandfather  to  teach  the  school.  Adam  has  some 
artistic  ability  himself  and  is  thoroughly  in 
sympathy  with  all  of  Drusilla's  ambitions.  He 
secretly  instructs  her  in  her  modeling  and  tells 
her  that  some  day  she  must  seek  her  work  in 
the  outside  world.  Jerry  Trap,  meanwhile,  has 
made  up  his  mind  to  marry  Drusilla  though  his 
father  had  planned  to  marry  him  to  Lucy 
Grange,  a  neighbor's  girl.  Drusilla  is  not  actu- 
ally in  love  with  Adam  but  she  contrasts  him 
with  Jerry  and  is  sure  htat  she  could  never 
marry  the  latter.  Adam,  realizing  that  he  is 
falling  in  love  with  her  and  knowing  that  he 
has  only  a  short  time  to  live,  leaves  for  Italy 
where  he  soon  dies,  but  before  that  he  sends 
word  to  her  to  call  at-  the  large  house  across 
the  lake  where  the  sculptor,  Alan  Malco,  lives. 
Drusilla  goes  to  Malco  to  show  him  the  statue 
of  a  hawk  which  she  has  modeled  and  is  aston- 
ished to  find  that  he  looks  very  much  like  Adam 
except  that 'he  has  lost  one  arm.  Malco,  who 
has  almost  despaired  of  his  art  since  the  loss  of 
his  arm  is  awakened  to  a  new  interest  in  in- 
structing Drusilla.  Finally  he  insists  that  she 
go  to  Europe  at  his  expense  and  study.  Her 
grandfather  dies  and  she  goes  to  Florence,  Italy, 
where  she  lives  with  Madame  Vorshage.  Pro- 
fessor John,  Madame's  son  and  Drussilla's  in- 
structor, falls  in  love  with  her  but  Drussilla  has 
kept  always  before  her  the  picture  of  Alan 
Malco  who  fears  that  the  loss  of  his  arm  has 
made  him  unfit  to  press  his  suit  for  her  hand. 
In  spite  of  her  success  Drusilla  is  not  happy 
and  finding  that  it  is  the  desire  for  Alan  which 
makes  her  restless,  she  steals  home  where  he 
finds  her  in  the  workroom  before  his  master- 
piece, "God  Hath  Sent  His  Angel." 

Locale:  New  England  village  and  Florence,  Italy. 
Chiefly  interiors  except  New  England  scenes. 

Picture  High  Lights:  Very  good  opportunity  for 
character  acting  on  the  part  of  Drusilla;  splen- 
did touch  of  pathos  in  the  making  of  the  dough 
doll  and  Drusilla's  anxiety  to  preserve  it;  fine 
chance  for  Alan  to  show  the  unselfish  love  of 

^  the  artist. 

*      *  * 

"  THE  GREAT  DESIRE  " 
By  Alexander  Black — Harper 
&  Bros. 

Character  of  Story:  Fictional  Story  of  Economic 
Problems. 

Theme:  That  the  Great  Desire  of  humanity  is  to 
find  God,  and  that  they  will  find  him  most 
easily  through  Love. 

Characters:  .Anson  Grayl,  a  hunchback,  a  dreamer 
and  a  student,  with  a  generous,  unselfish  char- 
acter; Sarah,  his  sister,  a  vivacious,  attractive 
girl  interested  in  life;  Pauline  Rowning.  their 
aunt.  Robert  Hale  Rudley,  who  married  Sarah; 
Laura  Sherrick,  his  sister,  who  marries  Anson. 

The  Plot:  Anson  and  Sarah  Grayl  come  to  New 
York  from  a  small.  New  England  town,  so  that 
Anson  may  try  to  find  the  answer  to  his  ques- 
tion as  to  what  is  the  Great  Desire,'  and  write 
a  book  based  on  the  answer.  They  meet  people 
who  are  keenly  interested  in  the  movements 
of  the  day,  and  .Anson  has  long  talks  with 
Socialists,  I.  W.  W.s,  Anarchists,  etc.  When 
the  U.  S.  enters  the  war  he  goes  to  work  in  a 
button  fatcory  and  sends  the  wages  thus  earned 
to  the  wife  of  the  man  whose  place  he  takes,  in 
order  that  that  man  join  the  army.  Rudley, 
who  had  left  the  Grayls'  home  town  many  years 
before,  under  a  heavy  cloud,  proves  that  he  was 
greatly  misjudged,  joins  the  French  Flying 
Corps,  and  after  being  badly  wounded  returns 
home  and  marries  Sarah,  Laura  an  independent, 
ambitious  girl,  realizes  that  Anson  will  never  ask 
any  woman  to  marry  him,  because  of  his  afflic- 
tion, and,  to  his  great  joy  proposes  to  him  her- 
self. They  decide  that  the  Great  Desire  is  to 
find  God  and  the  best  way  to  find  Him  is 
through  Love. 

Locale:    New  York  City,  all  interiors. 


THE  LAW  OF  THE  GUN 

By  Ridgwell  Cullum 

Character  of  story:    Western  melodrama. 
Theme:    Revenge  and  love. 

Characters :  Jim  Connolly,  a  good  man  gone  bad; 
Jack  Ryder,  a  rancher  and  miner;  Mike  Livesay, 
his  partner;  "Pat"  Wilmington,  daughter  of 
Caleb  P.  VVilmington,  copper  magnate;  Caleb 
Wilmington,  formerly  Ironsides,  cattle  thief; 
Lu  Gaudir,  half-breed;  "Tough"  Narra;  High- 
ball Joyce;  "Father"  Shamus. 

The  Plot:  Jim  Connolly,  who  has  been  a  medical 
student  but  is  now  a  cowboy  is  on  his  way 
from  the  bar  U  Ranch  to  Fort  Rodney  and 
stops  at  the  home  of  the  half-breed,  Gaudir. 
Here  Ironsides  persuades  him  to  drive  fifty  head 
of  cattle  to  the  Fort  for  him.  On  the  way  he 
is  held  up  and  arrested  as  a  cattle  thief  by  the 
Northwest  Mounted  Police.  He  is  sentenced  to 
prison.  Eight  years  later  in  Alberta,  Jack  Ryder 
is  fishing  when  a  man  in  a  long  coat  and  mask 
holds  him  up  and  forces  him  to  exchange  cloth- 
ing. This  man  is  Jim  Connolly,  escaped  from 
prison,  who  declares  that  since  he  cannot  invoke 
the  law  against  Ironsides,  he  will  take  vengeance 
by  his  own  law — the  law  of  the  gun.  Caleb 
Wilmington,  formerly  Ironsides,  is  supposed  to 
possess  the  secret  and  maps  of  a  very  rich 
copper  mine.  Wilmington  is  held  up  in  the 
hills  by  a  man  who  says  that  he  is  Connolly  and 
who  tells  Wilmington  that  he  intends  to  kill  him 
and  steal  his  maps  so  that  his  daughter  cannot 
get  them.  Wilmington  confesses  his  past  life 
to  his  daughter  and  tells  her  of  Connolly's 
threat.  Wilmington  prepares  to  go  to  Ullworth 
intending  that  his  daughter  shall  follow.  He 
stops  in  the  village  and  attempts  to  pick  a  fight 
with  Tough  Narra  whom  he  suspects  of  being 
Connolly.  Narra  leaves  the  saloon  with  a 
threatening  air.  On  his  way  to  the  railroad 
^yiImington  is  held  up  and  killed,  but  before 
his  death  he  manages  to  throw  his  maps  over 
the  edge  of  a  cliff.  Highball  Joyce  discovers 
the  murder  and  notifies  the  daughter,  Pat,  w^ho 
goes  to  the  supposed  priest  "Father"  Sharaus 
and  announces  her  intention  .of  going  on  to 
Ullworth.  Cholera  breaks  cut  in  the  village. 
Jack,  while  fishing,  finds  the  maps  of  the  mine. 
He  turns  them  over  to  Pat,  but  afterward 
locates  a  claim  and  hides  the  plans  in  the 
cabin.  Shamus  tells  them  that  Narra  has  left 
an  envelope  containing  one  thousand  dollars  on 
Pat's  dresser.  Jack  goes  with  Shamus  to  return 
this  money.  Jack  has  a  fight  with  Narra,  beat- 
ing him.  When  Jack  returns  home  the  plans 
are  gone.  Jack  returns  to  the  village  to  force 
Narra  to  return  the  plans.  He  finds  him  stricken 
with  cholera  and  Narra  denies  that  he  stole 
the  plans  or  that  he  murdered  Wilmington. 
Father  Shamus  comes  to  care  for  Narra.  Later 
Jack  and  Mike  find  both  men  dead  and  in  the 
clothes  of  Father  Shamus  they  find  the  plans. 
A  mark  on  his  arm  identifies  this  supposed  priest 
as  Jim  Connolly.  Jack  now  asks  Pat  to  marry 
him.  She  at  first  refuses  because  of  the  life  her 
father  led,  but  at  last  consents. 

Locale:    Northwestern  Canada. 

Picture  High  Lights:  Usual  Western  thrills 
throughout.    Good  scenic  effects. 


"AFTER  THIRTY  " 

By  Julian  Street  —  Century 
Co. 

Character  of  Story:  Humorous. 

Theme:  Love  affairs  of  a  happily  married  man 
after  reaching  the  age  of  thirty. 

Characters:  Shelley  Wickett,  the  man;  Molley 
Wickett,  his  wife;  numerous  other  ladies,  their 
husbands,  etc. 

The  Plot:  The  book  is  made  up  of  a  series  of 
adventures  into  the  realms  of  romance,  each  a 
distinct  episode,  all  of  which  end  in  Wickett's 
rediscovering  that  after  all.  Molly  is  the  best 
woman  in  the  world.  These  episodes  might 
form  the  basis  of  a  number  of  two  reel  comedies, 
which  should  be  very  good  indeed,  using  such 
subtitles  as:  "he  had  discovered,  by  experiments 
in  that  direction,  that  when  a  husband  tells  his 
wife  absolutely  everything  she  immediately 
guesses  all  the  rest." 

Locale:  New  York  City  and  occasionally  a  Long 
Island  estate. 

Picture  High  Lights:    Good,  high  class  comedy. 


November  15,   i  p  i  p  3619 

Good  Fiction  Suitable  For  Film  Production 


"  OSCAR  MONTAGUE  — 
PARANOIAC  " 

By  Geo.  Lincoln  Walton 

Character  of  story:  Melodrama. 
Theme:  Hereditary  ncuresthenia. 
Characters:  Oscar  Montague,  a  rich  man's  son; 
Ruth  MontaRue,  his  mother,  a  worrier;  Gerrold 
Montague,  his  father,  a  degenerate  scion; 
Helen,  his  sister,  a  normal  girl;  Fred,  Helen's 
admirer.  Aunt  Ellen;  Aunt  Sally;  Frederick 
Newcomb  Senior,  Fred's  father;  Nickey  Bennct, 
conspirator;  the  Count. 
The  Plot:  Oscar  Montague  has  always  had  his 
own  way  from  early  boyhood  and  he  has  devel- 
oped an  egomania  in  consequence  of  this.  He 
expects  his  mother  and  sister  to  wait  upon  him 
and  suspects  that  there  is  a  general  conspiracy 
to  keep  him  from  getting  what  he  wants.  As 
time  goes  on  he  centers  his  suspicion  on  Nickey 
Bennet  and  believes  that  Nickey  conspires  with 
the  helpers  in  the  garage  to  put  water  in  his 
engine  instead  of  gasoline.  Gerrold  Montague, 
who  is  desirous  of  securing  his  wife's  money, 
attempts  to  railroad  her  to  the  insane  asylum, 
claiming  that  her  constant  worrying  is  a  sign  of 
insanity.  The  doctors,  however,  refuse  to  a^ee 
to  this  and  he  is  compelled  to  drop  this  project. 
While  the  family  are  in  the  country  Gerrold 
Montague  is  run  down  by  a  yellow  roadster 
and  killed.  His  body  is  dragged  into  the  woods 
and  hidden,  where  it  is  afterward  discovered  by 
a  farmer.  A  search  is  begun  for  the  yellow 
car  and  it  is  found  that  Fred  had  been  out  dur- 
ing the  night  in  a  yellow  car  answering  the 
description  of  the  one  driven  by  the  homicide. 
Helen  later  discovers  that  her  brother's  car, 
which  also  answers  the  description  and  fits  it 
more  neatly  than  Fred's  was  out  on  the  night 
in  question.  Her  brother,  however,  is  able  to 
rove  that  he  was  elsewhere.  Helen  makes  up 
er  mind  to  clear  Fred.  A  match-safe  found 
near  the  scene  of  the  accident  puts  her  on  the 
trail  and  she  finally  learns  that  her  brother 
had  loaned  his  car  to  a  dissolute  companion 
called  "The  Count."  Fred's  father  becomes 
convinced  that  the  son  was  guilty  of  his  father's 
death  and  thinking  that  the  whole  Montague 
breed  is  tainted,  he  conceals  from  his  son  the 
fact  that  Helen  is  trying  to  clear  him.  Sufficient 
evidence  is  collected  to  exonerate  Fred  and  he 
is  set  at  liberty.  Oscar  Montague  in  a  fit  of 
anger  shoots  and  kills  Nickey  Bennet,  who  he 
regards  as  the  leader  of  the  conspirators  who 
torment  him.  Oscar  pleads  insanity  and  is  sent 
to  an  asylum.  Helen's  part  in  the  first  affair 
is  finally  explained  to  Fred's  father,  who  is 
ashamed  of  his  efforts  to  keep  the  young  people 
apart  and  who  now  tells  Fred  all.  The  couple 
are  united,  the  opinion  of  their  medical  advisors 
being  that  there  can  be  one  sane  member  in  a 
family  even  though  three  of  the  other  mem- 
bers be  queer. 
Locale:  An  American  city  and  suburbs. 
Picture  Hi^h  Lights:    Two  trial  scenes. 

*     *  * 

"  THE  END  OF  DREAMS  " 
By  Wood  Levette  Wilson 

Character  of  story:  Mystery. 
Theme:    Dual  personality. 

Characters:  Demas  Dayre,  in  one  personality  a 
young  clubman,  in  another  a  gambler  and  a 
thief;  Beatrice  Collamer,  loved  by  Dayre  in  both 
personalities;  Adam  Holtsclaw,  a  detective;  Xace 
Forbush  and  Boyd  Lenroot,  friends  of  Dayre 
the  clubman;  Vashti  Garwood  and  Tom  Gadgey, 
gamblers  and  partners  of  Dayre  the  thief. 

The  Plot:  Beatrice  Collamer  awakens  to  find  a 
burglar  in  her  apartment.  She  confronts  him 
and,  as  his  mask  falls,  cries  "  Demas  1"  He 
escapes  by  the  fire  escape.  Beatrice  tells  her 
mother  and  Holtsclaw  that  she  recognized  the 
burglar  as  Demas  Dayre,  with  whom  she  went 
to  college. 

Holtsclaw  arrests  Dayre  the  clubman,  but 
Dayre  proves  that  at  the  time  of  the  burglary 
he  was  at  the  Sycamore  Club  with  Forbush  and 
Lenroot.  At  the  station  house,  Vashti  is  brought 
in  on  a  charge  of  shoplifting,  but  is  dismissed. 
She  makes  an  appointment  with  Dayre,  sur- 
prising him  by  acting  as  though  she  knew  him 
well.  He  agrees  to  meet  her  at  a  place  known 
as  Cook's. 

Since  his  college  days,  when  he  was  struck 
in  the  head  by  a  baseball,  Dayre  the  clubman 
has  been  tormented  with  sinister  dreams  of 
crime.  It  is  this  that  has  kept  him  from 
Beatrice.     He    offers   Holtsclaw   a   reward  to 


Daintv    Marguerite    Clark's    latest  Paramount- 
Artcraft  is  "Luck  in  Pawn  '' 


capture  the  burglar,  his  double,  and  let  him 
meet  him  face  to  face.  Dayre  the  thief  is  also 
troubled  with  haunting  dreams.  He  is  sur- 
prised when  Vashti  speaks  of  their  engagement 
at  Cook's,  but  goes  there  with  her.  He  leaves 
her  for  a  moment  and  Dayre  the  clubman  enters. 
A  shot  is  fired  at  him  by  Dayre  the  thief. 

Dayre  the  clubman  visits  Beatrice  and  con- 
vinces her  he  did  not  commit  the  burglary. 
Dayre  the  thief  also  visits  her  and  pleads  his 
love,  but  she  can  sense  the  difference  in  per- 
sonality. Dayre  the  clubman  seeks  to  meet  the 
thief  face  to  face,  and  the  thief  constantly  seeks 
to  kill  the  clubman.  The  thief  abducts  Beatrice 
and  takes  her  into  the  country.  She  is  rescued 
by  Dayre  the  clubman,  and  in  the  melee  Beatrice 
fells  the  thief  with  an  ebony  cane  as  he  shoots 
at  the  clubman. 

Dayre  the  thief  tells  Vashti  that  Dayre  the 
clubman  is  coming  to  confront  him  and  that  it 
means  his  end.  "The  clubman  likewise  tells  her 
that  a  meeting  face  to  face  will  settle  all  the 
mystery.  Accompanied  by  Beatrice  and  Holts- 
claw, Dayre  the  clubman  seeks  Dayre  the  thief 
and,  with  a  storm  raging,  meets  the  thief  face  to 
face,  alone.  Dayre  the  thief  slowly  fades  and 
finally  disappears  in  a  lightning  flash.  Dayre 
then  explains  that  the  thief  was  a  double  per- 
sonality evoked  into  being  by  the  blow  on  the 
head.    He  claims  Beatrice's  love. 

Locale:    New  York  City.    Mostly  interiors. 

Picture  High  Lights:  The  meeting  between  Dayre 
the  thief  and  Beatrice  in  her  apartment.  "The 
scene  where  Dayre  the  clubman  rescues  Beatrice 
from  Dayre  the  thief  and  Beatrice  fells  the  thief 
with  the  cane.  The  final  meeting  where  the 
thief  disappears  forever. 

*     *  * 

"  GABRIELLE  OF  THE 
LAGOON " 

By  A.  Safroni-Middleton 

Character  of  story :  Romance. 

Theme:    Love  in  the  South  Seas. 

Characters:  Hillary,  runaway  ship's  apprentice; 
Gabrielle,  a  daughter  of  the  Island;  Old  Cap- 
tain Everard,  her  father;  Rajah  Koo  Macka,  a 
Christian  tribal  ruler;  Mango  Pango,  a  native 
girl;  Samuel  Bilbao,  a  sea-faring  man;  half- 
castes,  tribal  priests,  etc. 

The  Plot:  Hillary  has  run  away  from  his  steamer 
and  is  loafing  about  one  of  the  Solomon  Islands 
waiting  for  another  ship  to  come  along  when 
he  encounters  a  beautiful  young  white  girl  in 
a  canoe  on  a  sheltered  lagoon.  This  is  Ga- 
brielle, daughter  of  old  Captain  Everard  who 
has  lived  in  drunken  retirement  on  the  island 
since  leaving  the  "blackbirding"  or  slave  trade 
profession.  Gabrielle  is  very  beautiful  and 
just  budding  into  womanhood.  She  is  nine- 
tenths  white  and  has  just  a  drop  of  Polynesian 
blood  which  causes  her  an  immense  amount  of 


trouble  since  she  frequently  finds  herself  tempted 
to  lapse  into  the  .savage  customs  of  the  natives. 
She  is  fascinated  with  their  heathenism  and 
their  dances  and  sometimes  joins  the  symbolic 
dances,  drawn  to  them  instinctively.  Hillary 
and  Gabrielle  fall  in  love  and  Gabrielle  has 
promised  to  elope  with  him  and  k'o  away  to 
England  when  there  appears  at  her  father's 
house  the  Rajah  Koo  Macha,  a  converted 
heathen  who  has  been  to  the  mission  school 
at  Honolulu  and  who  now  poses  as  a  missionary 
to  the  natives,  though,  as  a  matter  of  fact,  he 
is  a  slave  trader  and  a  heathen  at  heart.  He 
comes  from  one  of  the  most  savage  islands  in 
the  South  seas  where  he  is  tribal  lord,  and  is 
well  supplied  with  money,  ships  and  men.  The 
Rajah  fascinates  Gabrielle  with  his  romantic  ap- 
pearance and  manners  and  buys  the  consent  of 
her  father  to  his  marriage  with  the  girl.  He 
abducts  her  on  his  ship  and  only  when  she  has 
gone  does  the  father  realize  that  the  Kajah 
intends  selling  her  into  slavery.  Hillary  insti- 
tutes a  search  for  the  girl  and  finally  discovers 
that  she  has  been  taken  away  on  the  Rajah's 
boat.  Old  Everard  offers  to  pay  the  expenses  of 
a  rescue  excursion  and  Hillary  enlists  the  aid  of 
.Samuel  Bilbao,  a  sailor  of  fortune,  a  man  of 
huge  strength  and  adventurous  disposition.  The 
Rajah  is  hunted  down,  but  just  as  Bilbao  is 
about  to  take  vengeance  upon  him  a  cast-off 
wife  dashes  between  them  and  throws  acid  in 
the  Rajah's  face,  incapacitating  him.  Hillary 
and  Bilbao  take  Gabrielle  away  with  them  and 
Gabrielle  agrees  to  go  with  Hillary  "to  the  ends 
of  the  earth."    And  so  they  are  married. 

Locale:    Solomon  Islands  in  the  Pacific. 

Picture  High  Lights:  Tropical  scenery;  native 
festivals;  the  abduction;  the  rescue. 

"  BANKED  FIRES  " 
By  E.  W.  Savi 

Character  of  Story:    Story  of  married  life. 
Theme:    Repressed  Passion. 

Characters:  Raymond  Meredith,  collector  and 
magistrate;  Joyce,  his  wife;  Captain  Brian  Dal- 
ton,  post  surgeon;  Mrs.  Dalton,  his  wife; 
Honor  Bright,  Tommy  Deare  and  Jack  Darling, 
chums  in  the  government  service;  Mrs.  Barring- 
ton  Fox,  in  love  with  Jack  Darling;  Kitty,  Mrs. 
Meredith's  sister,  whom  Jack  loves. 

The  Plot:  Joyce  Meredith,  putting  her  baby  be- 
fore her  husband,  is  constantly  fretting  to  re- 
turn to  England  from  India.  .She  leaves  her 
husband  at  his  camp  in  the  district  and  returns 
to  Muktiarbad  where  Dr.  Dalton  treats  her  and 
the  child.  A  friendship  develops  between  them, 
and  she  and  the  doctor  go  about  together  a 
great  deal.  At  length,  in  a  ruined  temple,  the 
doctor  tries  to  make  love  to  her  and  she  repulses 
him.  In  self-extenuation  he  tells  her  that  his 
life  has  been  spoiled  by  a  faithless  woman.  The 
doctor  is  stricken  with  pneumonia  and  Honor 
Bright  nurses  him.  They  confess  their  love  for 
one  another,  but  at  the  doctor's  request  keep 
their  engagement  a  secret.  Meanwhile  Jack 
Darling  is  lured  into  a  love  affair  with  Mrs. 
Fox,  who  wins  his  sympathy  by  complaints 
against  her  husband.  Fox  sues  for  a  divorce 
and  Jack  is  invalided  to  England.  He  is  to 
marry  Mrs.  Fox  upon  his  return.  In  England 
he  meets  and  falls  in  love  with  Kitty  and  be- 
comes engaged  to  her.  Joyce,  meanwhile,  has 
drifted  farther  away  from  her  husband  and  has 
gone  to  England.  Meredith  gets  a  sunstroke 
and  a  nurse  comes  who  reveals  herself,  in 
Honor's  presence,  as  Dalton's  wife.  Mrs.  Dal- 
ton becomes  intimate  with  Meredith.  Honor 
writes  to  Joyce  to  come  and  persuades  Dalton, 
for  Joyce's  sake,  to  take  back  his  wife,  Joyce, 
with  a  better  idea  of  a  wife's  duty,  returns. 
Jack  and  Kitty  come  back  on  the  same  ship  with 
her  and  are  married.  Dalton  takes  his  wife 
back  to  live  with  him  and  Joyce  and  her  hus- 
band begin  over  again,  each  with  a  better  under- 
standing. Dalton  is  attacked  by  natives  and  his 
wife,  attempting  to  defend  him,  is  mortally 
wounded.  She  tells  him  to  be  happy  with  Honor. 
He  and  Honor  return  to  England  as  husband 
and  wife. 
Locale:    Bengal,  India. 

Picture  High  Lights:  Strong  scene  in  the  death 
of  Mrs.  Dalton  and  in  scene  where  Mrs.  Dalton 
reveals  herself,  before  Honor,  as  the  wife  of  the 
doctor. 


Charles  Ray,  whose  portrayals  of  rustic  types 
have  made  him  one  of  the  screen's  most  popular 
stars,  has  just  finished  his  work  in  "  Paris  Green," 
and  begins  immediately  on  his  next  Thomas  H. 
Ince  production  for  Paramount-Artcraft,  entitled, 
"  Watch  Out,  William." 


Lawrence  C.  Windom  has  joined  the  Vitagraph 
forces  and  is  directing  Corinne  Griffith  in  her 
next  picture,  "  The  Bride  in  Bond." 


3620 


Motion  Picture  News 


Life,  Love,  Mys 

SEVEN  POWERFUL  STORIES  THAT  GRIP  THE  INTEREST,  THRILL 

EXCITEMENT  TO  A  SUR 


BY  ACHMED 


Master  of  the  Unusual  in  Plot  Construction;  Noted  for  His  Strange  Tales  of  Unusual  Places 


Note  These  Titles: 

Scented  Fear 
Wrapped  in  Clay 
The  Golden  Trail  of  Youth 
The  Soul  Catcher 
From  the  Black  Tents 
White  Lights 
The  Undying  Race 


Nation  Wide  Newspaper  Syndi- 
cation Has  Been  Secured  on 
Every  One  of  These  Stories. 

Hundreds  of  Thousands  Have 
Read  Them. 


GOOD   MATERIAL   IS   NOT  SECURED 

WRITE,  WIRE^OR  EDWARD 


November  75,   1 9  i  9 


3621 


tery,  Adventure 

THE  IMAGINATION,  AND  CARRY  YOU  IN  A  WHITE  -  HEAT  OF 
PRISING  DENOUEMENT 

ABDULLAH 

and  Characters  in  Our  Own  Country  and  the  Mysterious  Intriguing  Orient,  Africa  and  India 

WHO  IS  ACHMED  ABDULLAH  ? 

Captain  Syyed  Shaykh  Achmed  Abdullah, 
Nadir  Kahn  El-Iddrissieh  El-Durani 

Nephew  of  the  Late  Ameer  of  Afghanistan,  Author  of  Many 
Successful  Novels  and  Now  Writing  Plays  for 
David  Belasco,  A.  H.  Woods  and  Others 


Other  Famous  Authors  and  Famous  Works  of  Fiction, 
Broadway  Plays  and  Best  Selling  Books  Handled  by 

EDWARD  HEMMER 

Formerly  Manager  for  Mary  Pickford,  Now  Representing 
Authors,  Publishers  and  Producers  in  His 
Motion  Picture  Department 

BY  ACCIDENT  BUT  BY  NEGOTIATION 

OCHyiHyiCD  l^es  BROADWAY,  NEW  YORK  CITY 

OllilVllVlllilV    BRYANT  9045 


3622 


Motion  Picture  News 


EARL  MONTGOMERY 


MONTGOMERY  &  ROCK 

Completing  Our  39th  Comedy  for 

vitagraph" 

SPECIAL  TWO  REEL 

BIG  V  COMEDIES 

RECENT  RELEASES: 

"HAREMS  AND  HOKUM" 

"ZIP  AND  ZEST" 

"DANCE  AND  VARIETY" 


JOSEPH  ROCK 


HUGH  THOMPSON 

Leading  Man,  with  Vivian  Martin  in  a  Gaumont  Production 

"MAKING  HER  HIS  WIFE" 

  Management  EDWARD  SMALL 


CONWAY  TEARLE 


MANAGEMENT 


EDWARD  SMALL 


EUGENE  STRONG 

Management  ED  WARD  SMALL,  1493  Broadway,  N.  Y.  City 


MAY  McAVOY 


At  present  NA/orking  in  a  Big  Chinese  Feature 
being  produced  by  The  Charles  Miller  Productions 


Management  Edward  Small 


GEORGE  LARKIN 


Starring  in 
*'THE  LURKING  PERIL" 

Produced  by  Wistaria  Prod.,  Inc. 


Management 
EDWARD  SMALL 


NOEL    MASON  SMITH 


Directing 

Jimmy  Aubrey 


Big  V  Comedies  at 
VITAGRAPH 


Cx-irrent  Release 


Maxes  and  Models. 


November   i  ^  ,   i  p  i  p 

ni;m"!i"i;'ii:ri!'iiri]]|i 


3623 


i:i;iiiiiiii'iHiiiiiii!iiiiiiiiiii!:::;iiiiiiiiii^:'!':iifi!!ii!!in!i!iim^^ 


iiii:ii!iiiiiiiii!i<r:iiiiiiiiii{iii!!iiiii 


Professional  Section 


III'.  Miiiiiiii 

Latest  Serial  Most  Strenuous 
George  Larkin  Has  Faced 

George  Larkin's  other  name  is  "  The 
Gentleman  Unafraid,"  but  even  he  admits 
that  the  past  week's  work  on  "  The  Lurk- 
ing Peril,"  Wistaria's  15-episode  serial 
under  ihc  dirtction  of  Burton  King,  was 
a  strenuous  one  and  contained  quite  enougli 
thrills  for  the  thriller.  After  numerous 
fights  with  the  crew  on  board  a  yacht,  Mr. 
Larkin  dove  into  Long  Island  Sound  and 
continued  the  fight  in  the  water.  This 
might  have  been  all  \ery  well  last  August, 
but  Mr.  Larkin  found'  the  temperature  a 
matter  to  be  considered  in  October.  The 
following  day  he  jumped  off  the  bridge  at 
Hackensack,  and  spent  most  of  the  day  in 
the  river  struggling  desperately  with  the 
crooks  who  seemed  deiermine<l  to  make 
his  life  a  hardship  during  the  entire  serial. 
And  he  decided  that  the  river  was  no 
warmer  than  the  Sound.  Then  came  many 
more  hard  fights  on  the  old  gai)led  roof  of 
the  Spencer  estate  on  Long  Island,  ending 
with  a  slide  down  the  drainpipe,  and  a 
chase  around  the  narrow  coping  of  the 
third  story,  after  which  the  "Unafraid" 
grabbed  a  rope  and  swung  15  feet  across 
to  a  balcony,  then  slid  to  the  ground, 
knocked  out  several  guards  who  attacked 
him  and  made  a  flying  leap  into  a  passing 
auto  for  an  escape.  The  "  Gentleman " 
says  the  only  reason  he  didn't  do  more  was- 
because  the  week  didn't  last  any  longer. 


Gladys  X'alerie  was  somewhat  surprised 
recently  by  the  noticeable  enthusiasm  and 
pleasure  evinced  by  a  certain  young  lieu- 
tenant who  had  just  returned  from  over- 
seas, upon  being  presented  to  Miss  Valerie. 
She  ventured  to  ask  the  reason  for  his 
somewhat  unusually  cordial  acknowledg- 
ment of  the  introduction,  and  was  very 
much  astonished  to  karn  that  she  was  con- 
sidered the  "Best  Girl"  of  Company  D  — 
105  Artillery  A.  E.  F".  It  seems  that  when 
a  picture  show  was  given  in  camp,  each 
company  adopted  some  screen  luminary 
who  appealed  to  the  voters  as  their  "  Best 
Girl,"  and  Miss  Valerie  had  been  chosen  by 
this  Heutenant's  company  for  that  distinc- 
tion. 


George  I.arkin,  wlio  is  again  busy  on  '  Thriller.' 


Bits  of  Information 


Jack  Crane,  who  left  lo  join  the  ranks 
of  Uncle  Sam  some  lime  ago,  is  back  in 
our  midst,  this  time,  at  the  Selznick  studio 
in  Fort  Lee.  Jack  is  not  a  newcomer,  hav- 
ing played  with  Ruth  Roland  in  several  pic- 
tures before  playing  the  biggest  game  of 
all,  Over  There.  Those  who  remember  his 
work  in  "  The  Fringe  of  Society  "  will  wel- 
come his  reappearance  on  the  screen  with 
Elsie  Janis  in  her  forthcoming  production. 


Roger  L>  tton  is  now  pLning  the  principal 
part  in  a  Charles  Miller  production. 

E.  K.  Lincoln  is  busy  with  his  first  pro- 
duction for  the  Air.erican  Cinema  Corpora- 
tion, "  The  Inner  Shrine,"  which  will  be 
directed  by  R.  W  illiam  Neill, 

George  Baker  i.s  directing  William  Faver- 
sham  in  H.  dc  Vere  Stacpoolc's  "  The  Man 
Who  Lost  Himself,"  and  the  following  pro- 
duction will  be  George  .'\gnew  Chamber- 
lain's "  White  Man."  Mr.  Baker  is  also 
responsible  for  the  scenarios. 


Illlllll 


llllllllllllllllllllllll 


Close-ups    of  Players 


Ernest  Truex,  who  is  starring  in  Para- 
niount-Trucx  comedy  films  produced  by  the 
.\y\'ceBee  Corporation,  is  five  feet,  two 
inches  tall.  He  has  two  small  sons,  who 
are  regular  American  boys,  and  whose 
chief  aspiration  is  to  "grow  big  and  tall 
like  pop-pa !  " 


Gladys  Valerie  sang  at  a  concert  on 
Tuesday  last  given  for  the  benefit  of  blind 
soldiers,  and  judging  by  the  wai:m  recep- 
tion which  the  audience  accorded  her.  Miss 
X'aleric's  voice  has  lost  none  of  its  original 
lieauty  since  her  sojourn  in  the  silent 
drama.  Miss  Valerie  sang  on  the  operatic 
stage  before  taking  up  picture  work. 


The  new  policeman  on  a  certain  section 
of  Riverside  Drive  learned  that  Marion 
Davies  lived  on  his  beat  before  he  had  pa- 
trolled it  for  a  day.  A  iittle  denizen  of 
the  Drive  who  insists  on  playing  with  the 
"big  boys"  11  and  12  years  old,  although 
they  callously  make  it  plain  that  she  is  in 
their  way,  grew  despondent  over  her  per- 
sistent failure  to  catch  or  throw  the  ball, 
and  set  up  a  piercing  protest  of:  "I'll  tell 
Marion,  I  will!"  The  policeman  reached 
the  scene  just  in  time  to  see  the  Davies  car 
coming  into  sight.  It  stopped,  the  tears 
were  dried,  there  was  a  short  consultation 
with  the  "big  boys"  and  it  moved  on,  but, 
strange  to  say,  the  little  girl's  playing 
picked  up  marvellously.  If  the  officer  had 
been  on  a  week,  he  would  have  known  of 
Marion  Davies'  strong  juvenile  following 
for  blocks  around. 


Marie  Shotwell  has  been  engaged  to  play 
one  of  the  leading  roles  in  a  Hallmark  pic- 
ture, production  of  which  was  commenced 
this  week  at  the  Fifty-fourth  st.  studio. 
The  title  of  the  picture  has  not  yet  been 
chosen,  but  it  is  a  screen  version  from  an 
original  story  by  Leon  Britton.  Miss  Shot- 
well's  last  appearance  on  the  screen  was  in 
"  The  Thirteenth  Chair." 


Doris  Schroeder 

CONTINUITY  AND  ADAPTATIONS 

CURRENT  RELEASES 

"The  Trembling  Hour" 

AND 

"Under  Suspicion" 

UNIVERSAL 


SCOTT  DUNLAP 


DIRECTING  FOR 


Fox  Film  Corporation 

HOLLYWOOD.  CALIF. 


3624 


Motion  Picture  News 


Short  Shots 


Jack  Pickford,  in  the  Goldwyn  picture,^  "The 
Little  Shepherd  of  Kingdom  Come.'' 

Heavy  Sale  on  Mystery  of  "13  " 

Burston  Films,  Inc.,  Longacrc  Bldg.,  New 
York,  report  territorial  sales  of  their  latest 
Francis  Ford  serial,  "  The  Mystery  of  13," 
for  the  past  week  as  follows  :  Southern  New- 
Jersey  and  Western  Pennsylvania,  Consoli- 
dated Film  Exchange,  Philadelphia,  Pa. ; 
Northern  New  Jersey,  Frank  Gerston,  Inc., 
130  W.  46th  St.,  New  York;  North  and 
South  Carolina,  Hygrade  Feature  Film  Co., 
Charlotte,  N.  C. ;  Greater  New  York,  Mag- 
net Film  Exchange,  729  Seventh  Ave.,  New- 
York;  Kansas,  Missouri  and  Southern  Illi- 
nois, Standard  Film  Co.,  Kansas  City,  Mo. ; 
Western  Virginia  and  Western  Pennsyl- 
vania, Standard  Film  Exchange,  Pitts- 
burgh, Pa.;  Canada,  Regal  Films,  Ltd., 
Toronto,  Canada.  As  already  announced 
all  foreign  rights  have  been  sold  to  Jacob 
Gluckman,  110  West  40th  street.  New  York. 


Film  Answer  to  Hall  Caine  s  Work 
Heralded  by  First  National 

"  The  Man  Thou  Gavcst  Mc,"  an  answer 
to  Hall  Caine's  story  of  "The  Woman 
Thou  Gavest  Me,"  recently  released  by 
Paramount  Pictures  Corporation,  will  be 
one  of  the  forthcoming  special  feature  at- 
tractions released  by  First  Nation  Ex- 
hibitors' Circuit  as  a  starring  vehicle  for 
Katherine  MacDonald. 

The  story  of  "  The  Man  Thou  Gavest 
Me  "  will  present  the  woman's  side  of  the 
domestic  and  moral  problems  raised  by 
Hall  Caine  in  his  work. 


.\lbcri  Capellani  will  make  a  series  of 
feature  pictures  during  the  coming  year 
starring  Marjorie  Rambeau.  Mr.  Capel- 
lani spent  part  of  the  summer  in  France, 
and  is  already  with  numerous  ideas  and 
plans  for  an  energetic  winter. 


Mme.  Olga  Petroxa,  who  is  now  on  tour 
in  vaudeville,  is  said  to  have  made  a  record 
lor  herself  at  the  United  Booking  Office 
in  two  particulars.  Firstly,  she  is  tlie 
highest  salaried  "  single "  woman  act. 
Secondh-,  she  has  never  been  known  to  be 
late  for  a  performance  but  once.  That 
once  occurred  at  the  Majestic  Theatre  last 
week  in  Chicago,  when  Captain  Gruber's 
elephants  played  on  the  same  bill  with  the 
Polish  star.  Petrova  is  particularly  fond 
of  elephants,  and  stood  in  the  wings  dis- 
coursing with  "Alinnie"  on  the  disadvan- 
tages of  eating  too  many  carrots,  since  a 
7,000-pound  weight  doesn't  improve  one's 
waist  line,  until  the  stage  manager  rushed 
excitedly  back  stage  to  inform  Mme.  that 
the  curtain  had  been  up  for  three  minutes. 
Petrova  rushed  on,  and  upon  the  blurr  of 
faces  before  her,  saw  a  mass  of  broad 
smiles.  In  her  hand  was  one  of  "  Min- 
nie's "  carrots  instead  of  the  single  Amer- 
ican beauty  rose  which  she  always  carries 
and  which  she  thought  she  was  pressing 
tightly  to  her  heart.  • 


Thomas  F.  Fallon  was  asked  the  other 
day  whether  or  not  he  had  a  story  suitable 
for  George  Walsh.  Unhesitatingly  Mr. 
Fallon  replied  in  the  affirmative,  went 
home,  and  in  three  days  presented  to  the 
Fox  scenario  department  a  story,  not  a  line 
of  which  had  ever  appeared  upon  paper  72 
hours  before.  And  of  course  it  was  just 
what  \lr.  Walsh  was  looking  for. 


Dean  Raymond  is  playing  a  millionaire 
oil  king  in  a  vaudeville  comedy  sketch  by 
Will  Cressy,  but  is  contemplating  a  re- 
turn to  pictures  in  the  near  future.  Mr 
Ra)-mond  is  probably  one  of  the  steadiest 
workers  in  the  profession,  and  his  services 
are  so  continually  in  demand  that  he  is 
seldom  without  an  engagemem  long  enough 
for  a  vacation. 


K.   K.  Lincoln,  the  American  Cinema  Corpora- 
tion star 

Universal-Smithsonian  Company 
Gettmg  Interestmg  Views 

A  letter,  written  by  Dr.  Edmund  Heller 
in  charge  of  the  Universal-Smithsonian 
African  expedition  and  addressed  to  Tark- 
ington  Baker,  Uni\ersal  general  manager, 
reveals  some  interesting  facts  about  the  ex- 
periences of  the  travelers.  According  to 
the  epistle,  the  expedition  at  the  time  of 
writing  was  scattered  widely  over  the  Union 
of  South  Africa.  Scott  and  Heller  were  re- 
ported to  be  taking  cinemas  of  the  dia- 
mond mines,  including  shots  of  the  proc- 
esses employed  and  other  matters  of  in- 
dustrial and  historical  interest.  A  war 
dance  of  the  natives  was  mentioned  in  par- 
ticular, and  also  the  taking  of  the  "  pul- 
sator,"  w-hich  is  the  mechanism  employed 
in  sorting  the  gravel  and  collecting  the 
diamonds  on  boards. 

Bill  Stowell  and  Horn  are  reported  to 
be  at  work  on  the  south  coast  taking  pic- 
tures of  the  Congo  caves,  famous  for  their 
stalactite  and  stalagmite  formations. 
Stowell  is  also  described  as  having  done  a 
whale  hunt  and  the  processes  of  extracting 
oil  from  whales  at  the  Saldahna  Bay,  north 
of  Cape  Town.  Great  hope  is  expressed 
that  the  results  achieved  w-ill  surpass  any- 
thing of  their  kind  in  "  shooting  "  African 
life  and  scenes. 


L.  J.  Gasnier  has  announced  the  purchase  of 
the  film  rights  to  George  Barr  McCutcheon's 
popular  novel  '■  The  Butterfly  Man  "  at  a  sum 
said  to  be  among  the  highest  ever  paid  for  a 
screen  vehicle.  The  reported  price  is  in  the 
neighborhood  of  $25,000. 


Alan  Forrest 


LEADING  MAN 


''The  Forgotten  Woman'' 

p.  D.  Sargent  Productions  Co. 


JACQUES  JACCARD 

Producer-Author  and  Director 


Cassidy  of  the  Air  Lanes'' 
"Cyclone  Smith"  and 
"Tempest  Cody"  Stories 

UNIVERSAL 


November  15,  191 9 

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I  In  and  Out  West  Coast  Studios  I 

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First  National  Notes 


MARSHALL  NEILAN  has  his  first 
production  for  the  First  National 
well  under  way,  and  two  weeks  will  see  the 
completion  of  the  first  film  play,  "  The 
River's  End,"  by  James  Oliver  Curwood. 
Prior  to  the  work  of  filming  this  story 
Ncilan  spent  considerable  time  in  planning 
his  organization  and  securing  experienced 
people  who  would  greatly  facilitate  him  in 
producing  a  quality  of  picture  such  as  he 
desired.  Included  in  his  staff  are  Htnry 
Cronjager  and  Sam  Landers  cameramen ; 
Ben  Carre,  technical  director:  Wellington 
Wales,  business  manager;  Howard  Ewing, 
electrical  engineer,  and  Ed.  O'Hara,  studio 
publicity  manager.  Mr.  Neilan  will  have  a 
very  sir.all  stock  company,  the  only  people 
being  under  contract  are  Marjorie  Daw, 
leading  woman  for  Fairbanks  for  more 
than  a  year,  and  Wesley  Barry,  the 
freckled  face  lad  who  Ncilan  discovered  in 
a  corner  grocery. 

"The  River's  End"  will  have  an  un- 
usual array  of  talent  which  includes  Lewis 
Stone,  Jane  Novak,  George  Nichols, 
Barney  Sherry  in  addition  to  Miss  Daw 
and  Master  Barry. 

Pete  Smith,  New  York  representative  of 
Marshall  Neilan  productions,  who  has  been 
at  the  west  coast  for  the  past  two  weeks 
in  conference  with  Ncilan  and  others  of  the 
organization,  departed  for  New  York  to 
resume  his  work  thereon  October  29. 

The  Robert  W.  Chambers  story,  "The 
Turning  Point,"  is  serving  as  vehicle  for 
Katherine  MacDonald  for  her  third  or 
fourth  First  National  release.  This  photo- 
play has  been  in  production  more  than  tv.o 
weeks  under  the  direction  of  J.  A.  Barry 
urd  from  a  continuity  prepared  by  H.  Tip- 
ton Steck.  Manager  Sam  E.  Rork  has 
selected  a  very  notable  cast  to  support 
Miss  MacDonald.  this  being  head  ;1  by 
Nigel  Barrie  who  came  from  New  York  '.o 
the  coast  especially  to  play  this  lead.  Other 
notables  in  the  cast  are  Kennc  ih  Harlan, 
William  D.  Mong,  Walter  Hires,  William 
Qifford,  William  Colvin,  Little  Pat  Moore 
and  Misses  Hedda  Nova  and  Leota  Lor- 
raine 


Fox  Studio  Happenings 


A 25,000  acre  ranch,  forty  miles  north  of 
Los  Angeles  where  10,000  head  of 
ittle  daily  graze,  is  serving  as  the  play- 
lund  for  the  new  William  Fox  produc- 
unit  which  is  making  "  Camoiiflag  d  " 
which  stars  Buck  Jones.    The  troupe  con- 
-ling  of  about  fifty  men  and  women  have 
ne  to  this  location  to  remain  for  ten  diys 
,.  here  director  Charles  Swickard  is  mak- 


ing the  exteriors  for  ihis  play  of  which  he 
is  author. 

The  first  fi\e-reel  comedy  drama  for 
Shirley  M.ison,  the  recently  contracted  star 
by  Fox,  has  been  selected  and  will  be  an 
adaptation  for  Pearl  Bolle's  story  "  Hei 
Elephant  Man."  The  centinuity  is  now 
being  written  by  Denison  Clift  and  Scot 
Duiilap  will  be  in  charge  of  direction.  The 
filming  will  not  be  commenced  for  at  least 
two  weeks. 

"The  Official  Chaperon"  is  the  title  o__f 
the  next  play  for  P.  ggy  Hyland  whicfi  will 
be  started  within  a  week  umier  the  direc- 
tion of  Howard  M.  Mitchell.  The  cast 
has  not  been  named. 

Another  new  play  sorn  to  be  started  at 
Fox  Studios  is  that  which  will  star  Mad- 
laine  Traverse,  entitled  "  What  Would  Ycu 
Do."  This  is  said  to  be  a  highly  emotional 
drama  and  it  will  be  directed  by  Edmund 
Lawrence. 

Director  Clift  Smith  and  company,  which 
has  been  at  Prescott,  Ariz.,  making  ex- 
teriors for  a  Tom  Mix  western,  has  re- 
turned to  the  Fox  Studio  and  is  now  work- 
ing on  interiors. 

Director  Emmett  J.  Flynn,  who  has  been 
in  charge  of  filming  the  William  Russell 
subjects,  arrived  in  Los  Angeles  early  this 
week  having  preceded  his  star  by  at  least 
a  week.  The  first  film  to  be  made  at  the 
west  coast  studio  will  be  "  The  Lincoln 
Highway,"  but  filming  will  not  be  started 
on  this  for  at  least  ten  days. 

Preparations  are  now  under  way  in  the 
technical  department  of  the  Fox  Studio  for 
the  first  subject  William  Farnum  will  play 
in  after  his  return  to  the  western  studio. 
Farnum  is  expected  about  the  1st  of  Jan- 
uary and  it  is  reported  that  Pearl  White 
will  come  West  a  short  time  later. 


Universal  Activities 


UNIVERSAL  production  activities  are  to 
be  materially  curtailed  for  the  next 
few  weeks  according  to  announcement  re- 
ceived by  practically  all  directors  and  writ- 
ers, on  October  25th.  Plans  of  the  Uni- 
versal provide  that  each  director  and  pro- 
duction unit  will,  upon  completion  of  the 
subject  on  which  they  are  now  working, 
defer  further  productions  for  a  period  of 
about  thirty  days.  No  statement  has  been 
issued  by  general  manager  Harry  Cline  re- 
specting this  change  of  policy,  which  is  a 
contradiction  of  the  statement  made  a  few 
days  previous  which  was  to  the  effect  that 
Universal  this  year  would  not  adhere  to  the 
policy  of  former  rainy  or  winter  seasons 
of  suspending  production  for  a  time.  The 
new  policy  will  cause  the  plant  to  have  the 
app'-arancc  of  a  deserted  village  for  a  short 
period. 

A  noteworthy  improvement  made  at  Uni- 
versal City,  which  will  be  very  helpful  in 
production,  and  at  the  same  time  reduce 
the  cost  greatly,  is  the  erection  of  a  per- 
manent theatre  in  an  enclosed  stage.  This 
setting  is  so  constructed  that  it  may  easily 
be  changed  with  respect  to  the  stage  and 
effects  thereon,  but  the  seating  arrange- 
ment, orchestra  pit,  etc.,  have  been  built 
with  a  view  of  retaining  the  arrangement 
pcrmanemly.  The  theatre  has  been  under 
construction  for  several  months  and  the 
elal  orateness  of  the  interior  m.ay  be  gained 
from  the  fact  that  it  cost  approximately 
$35,000.  The  theatre  was  built  by  George 
Williams,  former  technical  director  of  the 
Hippodrome  theatre  in  New  York,  and  the 
first  use  of  the  "  edifice  "  was  in  the  Doro- 
thy Phillips  photodrama,  "Ambition." 


3626 


Motion  Picture  News 


What  Metro  Is  Doing 


WITH  the  first  of  the  Drury  Lane  melo- 
dramas "  The  Best  of  Luck,"  corr.- 
pleted  under  the  diri.ction  of  Ray  Small- 
wood,  it  is  reported  from  the  Screen  Clas- 
sics Studio  that  "  The  Hope,"  produced  at 
Theatre  Royal,  Drury  Lane,  in  1911,  will 
next  be  filmed.  Director  Smallwood  being 
in  charge  of  the  making.  This  production, 
as  with  the  one  just  completed,  will  have 
an  all-star  cast  which  has  not  been  selected 
because  it  will  require  several  weeks"  work 
on  the  part  of  the  technical  staff  of  the 
Screen  Classics  Studio  to  complete  the  set- 
tings need  d  for  this,  inasmuch  as  the  play 
opens  in  England,  then  shifts  to  India  and 
Italy,  while  the  final  scenes  are  laid  in 
England.  Some  of  the  thrillers  for  this 
play  are  a  vo  cano  eruption,  an  earthquake, 
a  polo  game,  derby  and  border  warfare. 

Emma  Dunn,  starred  in  the  stage  pro- 
duction of  "  Old  Lady  Thirty-One,"  has 
been  engaged  to  play  the  role  she  originated 
on  the  stage  in  the  film  when  it  is  produced 
shortly  at  the  Metro  studios.  Continuity 
for  this  play  is  now  being  written  by  June 
Mathis,  from  the  original  script  of  the 
Rachel  Crother  comedy. 

The  Bert  Lytell  Company,  now  filming 
"  The  Right-Of-VVay,"  adapted  from  the 
Sir  Gilbert  Parker  novel,  is  on  location  at 
Lake  Tahoe  where  exterior  scenes  are 
being  made  by  Director  Jack  Dillon.  This 
Sf  ct'on  of  California  is  more  than  7,000  feet 
above  sea  level,  and  offers  ideal  shots  for 
Canadian  Northwest  locale,  and  has  won- 
derful   logging   camp   and   water  scenes; 


The  company  will  be  absent  at  least  two 
weeks. 

While  making  scenes  for  a  seashore  rain 
storm  needed  in  "  Should  A  Woman  Tell?  " 
the  Metro  staff  found  it  necessary  to  build 
a  ISO-foot  pier  where  a  gasoline  engine  to 
operate  a  pump  that  would  furnish  the  rain 
effects  could  be  installed.  A  storm  came 
up  and  the  waves  beat  over  the  engine,  so 
it  was  necessary  to  lash  two  men  to  the 
motor. 


[  Thomas  H.  Ince  Newsettes 


<<\T17ATCH  Out  William"  is  the  name 
»  »  selected  for  the  next  Charles  Ray 
film  now  being  started  at  the  Thomas  H. 
Ince  Studio  under  the  direction  of  Jerome 
Storm.  Winifred  Westover  is  playing  the 
lead  opposite  this  rube  star.  Agnes  John- 
ston is  the  author  of  the  story  and  sce- 
nario. Irwin  Willatt  continues  on  the  sec- 
ond Ince  special  for  Paramount-Artcraf t 
which  stars  Hobart  Bosworth,  which  is 
entitled,  "  Below  the  Surface."  Luther 
Reed  is  the  author  of  this  play  and  Grace 
Darmond  and  Lloyd  Hughes  are  the  prin- 
cipals supporting  Mr.  Bosworth.  Director 
Lloyd  Ingram,  has  the  rehearsal  of  the  new 
play  for  Doris  May  and  Douglas  Mac 
Lean.  The  story  was  written  by  Mildred 
Considine  and  Luther  Reed,  but  no  title 
has  been  selected. 

The  entire  cast  for  the  third  J.  Parker 
Read  production  starring  Louise  Glaum 
has  been  sdectcd  and  includes  Myrtle  Sted- 
man,  Peggy  Pearce,  William  Conklin  and 
Irwin  Cummings.  A  very  wonderful  inte- 
rior was  used  this  week  for  this  play. 


Doings  at  Vitagraph  Plant 


'T^HIS  week  marked  the  beginning  of  a 
new  series  of  two-reel  O.  Henry 
stories  at  the  Vitagraph  Studio  under  the 
direction  of  David  Smith,  who  is  responsi- 
ble for  the  filming  of  a  number  of  the  next 
series.  Jay  Marley,  who  was  featured  in 
the  most  recent  O.  Henry  subject  m.ade  by 
the  Vitagraph,  has  been  selected  to  be  the 
featured  player  in  this  new  series,  and  the 
only  other  member  of  the  cast  named  is 
Kate  Price,  who  for  several  years  appeared 
in  Vitagraph  subjects. 

A  rock  crusher  in  the  vicinity  of  Monro- 
via, California,  is  aiding  and  abetting  the 
Larry  Semon  Company  in  the  making  of 
thrills  for  a  new  comedy  in  which  it  is  re- 
ported that  William  Hauber  and  the  Ma- 
zetta  Brothers,  acrobats,  do  the  best  work 
of  their  film  careers  in  the  matter  of 
jumps  and  falls. 

Montgomery  and  Rock  have  started  a 
new  com.edy,  as  yet  untitled ;  and  Jimmy 
Aubrey  is  at  work  on  a  comedy  laid  in  a 
dental  office,  which  is  under  the  direction 
of  Noel  Smith. 


Goldwyn  Studio  Notes 


ENERAL  Manager  Abraham  Lehr  of 
the  Goldwyn  Studio  was  host  this 
week  of  the  government  party  making  a 
tour  around  the  world  to  make  plans  for 
the  around-the-world  aerial  derby.  The 
commission  which  is  composed  of  Commis- 
sioner Louis  Bcanmonf*.  ^\  o-  C  a  es  [. 
Glidden  and  Benjamin  Hillman,  were  ac- 
companied by  a  party  of  six  prominent  men 
of  aerial  activities  of  the  nation  incFuding 
officers  of  the  Aero  Club  of  America,  the 
Aerial  League,  New  York,  chief  of  aerial 
police  and  William  G.  Sharp,  United  States 
Ambassador  to  France. 

The  party  came  to  Los  Angeles  to  com- 
plete arrangements  for  a  landing  field  and 
will  sail  for  Siberia  from  San  Francisco 
November  3d.  Almost  an  entire  day  was 
spent  at  the  studio  and  the  aerial  officials 
saw^  practically  all  of  the  Goldw^yn  stars 
and  producing  units  at  work. 


Here  And  There 


Production  at  the  Christie  Comedy 
Studio  continues  amid  the  din  of  hammers 
and  saws,  concrete  mixing  machines,  hoist- 
ing derricks,  and  what  not. 

This  week  a  new  two-reel  Fay  Tincher 
subject  was  commenced  by  Scott  Sidney, 
which  has  been  named  "  The  Passing  of 
Peevish  Pete."  It  is  a  decided  western,  and 
is  from  a  story  by  Scott  Darling  and  Frank 
Conklin. 

Frank  Keenan  has  selected  the  following 
players  to  support  him  in  his  coming  pic- 
ture now  being  filmed,  which  is  from  an 
original  story  by  Kate  Corbaley:  Hardy 
Kiikland,  Edward  McWade,  Lucille  W'ard. 
Catherine  Van  Buren,  Jay  Belasco,  Russ 
Powell  and  Graham  Pettie.  The  film  has 
not  been  titled,  and  is  now  being  made  at 
the  Brunton  studios. 


NOViyBER  15,  1919 


NEWS 


MOEE  NEWS 


Weather — ju<;t  fair. 
Toe  Fngle's  coming  west. 
Prte  Smith  has  gone  back  east. 
Pauline  Frederick  has  come  back 
to  to  n, 

A  Universal  photoplay  is  titled 
"The  Woman  in  the  Plot." 

Herbert  F'ayes  is  the  dad  of  a 
boy  which  has  been  named  Doug- 
las. 

K-thleen  Williams  is  a  student 
at   the   DeMille-Mercury  aviation 

field. 

Retty  Blythe  is  a  Los  Angeles 
girl,  and  she  came  back  from  New 
Yo-k  to  play  in  pictures. 

Bert  Lytell  threatens  to  give 
himself  a  Christmas  gift — a  clean 
shave,  goodbye  mustache. 

Pat  Howling,  now  that  he  is 
married  threatens  to  buy  a  second- 
hand mountain  near  Hollywood 

Max  Karger  and  Jack  Dillon 
played  bnll  the  other  day,  and  then 
stayed  in  the  hospital  for  two  more 
days 

.M.  ?t.  John  has  taken  up  golf- 
ing, and  50  the  entire  company  may 
be  s^e"  frequently  on  location  — 
for  golfing. 

Tori  Rronning  says  the  only 
Turki.sk  thing  they  gave  him  for  a 
picture  is  a  street,  and  who  wants 
a  Tu'-kish  exterior. 

The  Mayer-Harris  Chaplin  Com- 
pany have  a  pro-^erty  man  named 
Billy  West,  which  doesn't  mean 
they  are  "oing  to  make  comedies 

Bill  Win^  was  seen  skimming 
the  boulevards  to  -  ard  the  Selig 
studio  the  other  dav;  therefore,  it 
is  safe  to  predict  Bill  had  a  new 
idea. 


Richard  (the  'atless)  Willis  is 
home  from  a  jaunt,  donacher 
';now,  to  New  Yorktown.  Reports 
the  weather  most  extraordinary, 
md  crops  good. 

Paul  Powell  made  a  scene  of 
Mary  Pickford  the  other  day  that 
Oit  $133  a  foot,  and  Mary  got  run 
over  by  an  automobile,  besides 
aying  the  bill. 

And  now  we  learn  that  Lea- 
trice  Joy  is  from  New  Orleans, 
and  she  put  the  "L"  on  her  name 
because  the  "1."  stands  for  Louis- 
ana.    What  do  you  think  of  that? 

Ben  Carre  has  taken  his  French 
accent  from  the  head  of  the  Nazi- 
mova  productions  technical  staff, 
to  the  Marshall  Neilan  productions 
studio  where  he  will  technically 
direct. 

\'iola  Dana  was  seen  flirting 
with  Mayor  Snyder  the  other  day. 
In  fact,  the  almond-eyed  star  took 
'lim  by  the  arm  and  walked  away 
with  him.  Pretty  tough  for  the 
•Tiayor,  eh? 

For  the  benefit  of  the  producing 
om  any  now  makinsr  a  film  titled 
'^hould  a  Woman  Tell,"  Hokum 
•-dvances  the  information  that  the 
Universal  used  this  title,  yea, 
many  moons  ago. 

Dick  A.  Rowland,  the  nresident, 
who  is  visiting  at  the  Metro  stu- 
'I'os,  wandered  out  on  the  stage 
'he  other  day,  and  got  lost  in  the 
maze  of  sets,  traps,  etc  ,  and  had 
'0  call  for  help  to  find  his  way 
out. 

Sid  Chaplin  goes  to  location  by 


lirplane.  He  took  his  cameraman, 
personal  representative  Carlyle 
Robinson,  and  flitted  right  up  to 
Santa  Barbara,  and  was  back  in 
ve  hours,  and  Santa  Barbara  is 
!  00  miles  away. 

Monroe  Salisbury  was  buried 
alive  the  other  day,  and  his  hair 
lurned  grey  and  his  whiskers 
■jrew,  and  in  the  very  next  scene 
he  was  a  spic  and  span  clean 
shaven  young  fellow  again,  but 
the  dear  peO|)le  will  not  see  the 
cenes  in  this  order. 

Hollywood  Hokum  has  received 
1  picture  of  Al  E.  and  C.  H. 
Christie  taken  when  they  wore 
their  twaddling  clothes.  They  were 
pretty  children,  and  Charles  had 
'ong  curls.  Pat  Dowling  labels 
the  picture:  "Christie  Comedies 
are  three  years  old." 

Hokum,  at  this  season  of  the 
vear.  looks  forward  to  the  Yule- 
■ide  and  Holiday  seasons.  There- 
''ore,  what  could  be  more  appro- 
priate than  carrying  the  letters 
of  our  darlings  and  darlingettes 
of  the  films  who  wish  to  write 
to  Santa  Claus.  We  know  a  great 
many  of  the  youngsters  will  want 
to  write  to  dear  old  Nick,  and  so, 
a  portion  of  our  space  will  be 
contributed  each  week  to  those 
who  have  a  message  for  the  dear 
old  man  who  brings  joy  on  Christ- 
-nas  morn.  Children,  make  your 
letters  brief  and  to  the  point,  and 
only  write  on  one  side  of  the  pa- 
per. .Address:  Santa  Clause  care 
of  Hokum. 


November  15,   19  i  9 

lllllllllllllllllllllllllllllllllllllllillll 


3627 


III  |||||||||||||||||||||||||||||||>||||||||||||||||||II||||||I||||||||||||||^   

Equipment  Service 


iiiiiiiiiuii1iiiiiiiiiiiiiiiiiiiiiiiiiii'iii"iinifiiiiii"iiiiiiiiii"iiiii'iini""iiiiii"^ 


New  Wage  Schedules  for  New 


Rates  Worked  out  by  Arbitration  Between  Union  Officials 
and  Exhibitors 

FOR  many  weeks  a  conference  of  officials  representing  the  New 
York  State  Exhibitors  League  and  Local  306  has  had  before 
it  the  question  of  new  schedules  for  the  theatres  in  New  York  and 
vicinity.  This  work  of  establish  ng  new  rates  was  a  difficult  task 
because  of  the  wide  range  of  houses  which  would  come  under  the 
operation  of  the  schedules.  There  are  theatres  in  New  York  as 
large  and  well  appointed  as  any  in  the  world,  and  conversely,  there 
are  a  number  of  low  class  houses  which  have  to  be  considered. 
Because  of  this  Messrs.  Cohen,  Bermann  and  O'Reilly,  represent- 
ing the  Exhibitors  and  Sam  Kaplan  with  other  officials  of  Local 
306  representing  the  interests  of  the  projectionists  are  to  be  com- 
mended for  the  successful  outcome  of  their  work. 

Thinking  that  perhaps  other  Locals  throughout  the  country 
would  be  interested  to  know  of  the  basis  on  which  New  York 
"  pros "  are  to  receive  their  w\iges,  the  complete  schedule  is 
printed  lelow.  The  various  rating  will  be  found  to  cover  ever< 
type  of  house  from  the  small  "  nickel  house  "  (if  there  are  any 
left)  to  the  "dollar  a  throw"  place  of  amusement. 

The  NEWS  will  welcome  and  print  any  letters  written  by 
readers  on  the  subject  of  this  new  wage  scale.  Perhaps  it  will  be 
interesting  to  compare  what  projectionists  are  getting  in  your  city 
or  town  with  these  rates. 

Schedule  No.  1 
(At  75c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  charging  up  to  15c  admission  and  having  less 
than  300  seating  capacity : 

Per  Per 
Week  Day 

From  9  A.  M.  or  later  to  1 1  P.  M.  daily.  2  shifts,  each  shift 
not  to  exceed  7  hours  per  day  per  man,  each  man  to  receive 
not  less  than    $31  50      $5  ^5 

From  10  A.  M.  or  later  to  11  P.  M.  daily:  2  shifts,  each 
shift  not  to  exceed  6%  hours  per  day  per  man;  each  man 
to  receive  not  less  than   29  28       4  88 

From  II  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man 
to  receive  not  less  than   27  00       4  50 

From  II  .1.  M.  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6V2  hours  per  day  per 
man;  each  man  to  receive  not  less  than   29  28       4  88 

From  12  .Xoon  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6  hours  per  day  per 
man;  each  man  to  receive  not  less  than   27  00       4  50 

.  rom  2  P.  M.  or  later  to  11  P.  M.,  daily,  with  one  hour 

for  supper,  not  less  than   36  00        6  00 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than   27  00       4  50 

From  5  P.  M.  or  later  to  11  P.  M.  daily,  with  2  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   32  00       4  50 

Extra  matinee    2  50 

Supper  hour  (first)   i  50 

Supper  hour  (second)   75 

One  day's  work  in  Schedule  No.  i,  consisting  of  not  less 
than  4  hours  nor  more  than  8  hours,  shall  receive  pro 
rata  at  the  rate  of  six  (6)  days  per  week. 

Minimum  salary  in  Schedule  \o.  i   27  00       4  so 

Schedule  No.  lA 
(At  83c  Per  Hour  Rate) 

All  Moving  Pictures  Theaters  charging  not  more  than  50c  admission  and 
having  less  than  300  seating  capacity: 

Per  Per 
Week  Day 

From  9  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  7  hours  per  day  per  man;  each  man  to 
receive  not  less  than   $34  86      $s  81 

From  10  A.  M.  or  later  to  1 1  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6'/4  hours  per  day  per  man.  each 
man  to  receive  not  less  than   32  40        5  40 

From  II  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man 
to  receive  not  less  than   29  88       4  98 

From  II  .\.  M.  or  later  to  12  ^lidnight  (not  later)  daily;  2 
shifts,  each  shift  not  to  exceed  6%  hours  per  day  per  man; 
each  man  to  receive  not  less  than   32  40       5  40 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 
each  man  to  receive  not  less  than   29  88       4  98 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiia^ 

York 

Projectionists  Go  into  Effect 

From  2  1'.  M.  or  later  to  1 1  P.  M.  daily,  with  one  hour  for 

supper,  not  less  than   $39  84      $6  64 

From  5  I'.  .M.,  or  later,  to  11  P.  M.,  daily,  not  less  than....      29  88       4  98 
From  5  P.  M.  or  later  to  1  1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  sujjper,  not  less  than   35  88       4  98 

Kxtra  matinee    3  00 

Supper  hour  (first)    i  66 

.^uppcr  hour  (second)    83 

One  day's  work  in  Schedule  No.  lA,  consisting  of  not  less 

than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 

rata  at  the  rate  of  six  (6)  days  per  week, 
^linimuin  salary  in  Schedule  No.  i.\   29  88       4  98 

Schedule  No.  2 

(At  80c  Per  Hour  Rate) 

-Ml  Moving  Picture  Theaters  charging  not  more  than  loc  admission  and 
having  less  than  600  seating  capacity: 

Per  Per 
Week  Day 

From  9  A.  M.  or  later  to  1 1  P.  M.  daily;  2  shifts,  each  shift 
not  to  exceed  7  hours  per  day  per  man;  each  man  to  re- 
ceive not  less  than   $31  50      $5  25 

From  10  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6',4  hours  per  day  per  man;  each  man 
to  receive  not  less  than   29  28       4  88 

From  II  A.  M.  or  later  to  1 1  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man 
to  receive  not  less  than   27  00       4  50 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  0V4  hours  per  day  per 
man;  each  man  to  receive  not  less  than   29  28       4  88 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 
each  man  to  receive  not  less  than   27  00       4  50 

From  2  P.  M.  or  later  to  1 1  P.  M.  daily,  with  one  hour  for 

supper,  not  less  than   t   36  00        6  00 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than....      27  00       4  50 

From  5  1*.  M.  or  later  to  1 1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   32  00       4  50 

Extra  matinee    2  50 

Su;iper  hour  (first)    i  50 

Supper  hour  (second)    75 

One  day's  work  in  Schedule  No.  2,  consisting  of  not  less 
than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 
rata  at  the  rate  of  six  (6)  days  per  week. 

Minimum  salary  in  .Schedule  No.  2   27  00        4  50 

Schedule  No.  2A 
(At  80c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  cliarging  not  more  than  13c  admission  and 
.  having  less  than  600  seating  capacity: 

Per  Per 
Week  Day 

From  9  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  7  hours  -er  day  per  man;  each  man 
to  receive  not  less  than   $33  60      $5  60 

From  10  .\.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6''^  hours  per  day  per  man;  each  man 
to  receive  not  less  than   31  20       5  20 

Frorn  1 1  A.  M.  or  later  to  11  P.  M.  daily.  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man 
to  receive  not  less  than   28  80        4  80 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6V2  hours  per  day  per 
man;  each  man  to  receive  not  less  than   31  20        5  20 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 
each  man  to  receive  not  less  than   28  80        4  80 

From  2  P.  lu.  or  later  to  11   P.  M.  daily,  with  one  hour 

for  supper,  not  less  than   38  40        6  4* 

From  5  P.  M,  or  later  to  11  1.  M.  daily,  not  less  than   28  80       4  80 

From  5  P.  M.  or  later  to  11  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   34  30  48* 

E.xtra  matinee    ,  75 

Supper  hour  (first)    1 

i^upper  hour  (second)    gg 

One  day's  work  in  Schedule  No.  2A,  consisting  of  not  less 
than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 
rata  at  the  rate  of  six  (6)  days  per  week. 

Minimum  salary  in  Schedule  No.  2.\   28  80       4  80 

Schedule  No.  2B 
(At  86c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  charging  not  more  than   isc  admission  and 
having  less  than  600  seating  capacity: 

Per  Per 

From  9  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  7  hours  per  day  per  man;  each  man 
to  receive  not  less  than   $,6  12     $6  02 


3628      (Equipment  Service) 


Motion  Picture  News 


From  10  A.  M.  or  later  to  ii  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6%  hours  per  day  per  man;  each  man 

to  receive  not  less  than.,   33  54        5  59 

From  II  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man  to 

receive  not  less  than   30  96        5  16 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6V4  hours  per  day  per 

man;  each  man  to  receive  not  less  than   33  54        5  59 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily;  2 
shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 

each  man  to  receive  not  less  than   30  96        5  ■<) 

From  2  P.  M.  or  later  to  11   P.  M.  daily,  with  one  hour 

for  supper,  not  less  than   41  28        6  88 

i  roni  5  P.  M.  or  later  to  11  P.  M.  daily,  not  less  than....  30  96  5  16 
From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  sui)per,  not  less  than   36  96  516 

Extra  matinee    3  00 

Supper  hour  itirst)   •  i  72 

Supper  hour  (second)    86 

One  day's  work  in  Schedule  No.  aH,  consisting  of  not  less 
than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 
rata  of  six  (6)  days  per  week. 
Minimum  salary  in  Schedule  No.  2.\   30  96        5  16 

Schedule  No.  2C 
(At  87c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  cliarging  not  more  than  30c  admission  and 
and  having  less  than  600  seating  capacity: 

Per  Per 
Week  Day 

From  9  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each  shift 
not  to  exceed  -  hours  per  day  per  man;  each  man  to 
receive  not  less  than   $36  54      $6  09 

From  10  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6%  hours  per  day  per  man;  each  man 
to  receive  not  less  than   33  93        5  65 

From  II  A.  ^vl.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man  to 
receive  not  less  than   31  32        5  22 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6Vi  hours  per  day  per 
man.  each  man  to  receive  not  less  than   33  93        5  65 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily; 
2  shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 
each  man  to  receive  not  less  than   31  32        5  22 

From  2  P.  M.  or  later  to  11   P.  M.  daily,  with  one  hour 

for  supper,  not  less  than   41  76        6  96 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than   31  32        5  22 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   37  32        5  22 

Extra  matinee    j  00 

Supper  hour   (first)    i 

Supper  hour  (second)    87 

One  day's  work  in  Schedule  No.  2C,  consisting  of  not  less 
than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 
rata  at  the  rate  of  six  (6)  days  per  week. 

Minimum  salary  in  Schedule  No.  2C   31  32        5  22 

Schedule  No.  2D 
(At  87c  Per  Hour  Rate) 

All  Moving  Picture  Tlieaters  charging  not  more  than  50c  admission  and 
having  less  than  600  seating  capacity: 

Same  Scale  as  Schedule  No.  2C 


Schedule  No.  3 
(At  86c  Per  Hour  Rate) 

All  Moving  Picture  Theatres  charging  not  more  than  loc  admission  and 
having  less  than   i.ooo  seating  capacity: 

Same  Scale  as  Schedule  No.  2B 


Schedule  No.  3A 
(At  87c  Per  Hour  Rate) 

.-Vll  Moving  Picture  Theaters  cliarging  not  more  than  13c  admission  and 
having  less  than  1.000  seating  capicty: 

Same  Scale  as  Schedule  No.  2C 


Schedule  No.  SB 
(At  90c  Per  Hour  Rate) 

.Ml  Moving  Picture  Theaters  charging  not  more  than  1  ic  admission  and 
having  less  than  1,000  seating  capacity: 

Per  Per 

T-  .  Week  Day 

I-rom  9  A.  M.  or  later  to  11   P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  7  hours  per  day  per  man;  each  man 

to  receive  not  less  than   $37  80      $6  30 

1-rom  10  .'\.  M.  or  later  to  11   P.  .M.  daily:  2  shifts,  each 

shift  not  to  exceed         hours  per  day  per  man;  each  man 

to  receive  not  less  than   33  10        5  85 

From  II  A.  M.  or  later  to  11   P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  6  hours  per  day  per  man;  each  man  to 

receive  not  less  than   3-'  40        5  40 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily; 

2  shifts,  each  shift  not  to  exceed  6V2  hours  per  day  per 

man;  each  man  to  receive  not  less  than   35  10        5  85 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily; 

2  shifts,  each  shift  not  to  exceed  G  hours  per  day  per  man; 

each  man  to  receive  not  less  than   32  40        5  40 

From  2  P.  M.  or  later  to  1 1   P.  M.  daily,  with  one  hour 

for  supper,  not  less  than   43  20        y  20 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than   3-'  40        5  40 

I-rom  5  P.  M.  or  later  to  1 1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supi)er,  not  less  than   38  90        5  40 

Extra  matinee    3  25 

Supper  hour  (first)  ]  j  gg 

.Supjjer  hour  (second)    go 

One  day's  work  in  Schedule  No,  3B,  consisting  of  not  less 
•    than  4  hours,  nor  more  than  8  hours,  shall  receive  pro 

rata  of  six  (6)  days  per  week. 
Minimum  salary  in  Schedule  No.  3B   32  40       5  40 


Schedule  No.  3C 
(At  90c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  charging  not  more  than  30c  admission  and 
having  less  than  1,000  seating  capacity: 

Same  Scale  as  Schedule  No.  3B 

Schedule  No.  3D 
(At  90c  Per  Hour  Rate) 
All  Moving  Picture  Theaters  charging  not  more  than  50c  admission  and 
having  less  than  1,000  seating  capacity: 

Same  Scale  as  Schedule  No.  3B 

Schedule  No.  4 
(At  87c  Per  Hour  Rate) 

All  Moving  Theaters  charging  not  more  than  loc  admission  and  having 
more  than  1,090  seating  capacity: 

Same  Scale  as  Schedule  No.  2C 

Schedule  No.  4A 
(At  90c  Per  Hour  Rate) 

.Ml  Moving  Picture  Theaters  charging  not  more  than  13c  admission  and 
having  more  than  1,000  seating  capacity: 

Same  Scale  as  Schedule  No.  3B 

Schedule  No.  4B 
(At  921/4C  Per  Hour  Rate) 

All  Moving  Picture  Theaters  charging  not  more  than  1 5c  admission  and 
having  more  than  1,000  seating  capacity: 

Per  Per 

Week  Day 

From  9       M.  or  later  to  11  P.  M.  daily;  2  shifts,  each  shift 

not  to  exceed  7  hours  per  day  per  man;  each  man  to 

receive  not  less  than   $38  85      $6  47 

From  10  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  61/,  hours  per  day  per  man;  each  man 

to  leceive  not  less  than   36  12       6  02 

From  II  A.  M.  or  later  to  1 1  P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  6  hours  per  day  per  man;  each  man  to 

receive  not  less  than   33  3°        5  SS 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily,  2 

shifts,  each  shift  not  to  exceed  6%  hours  per  day  per  man; 

each  man  to  receive  not  less  than   36  12        6  02 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily;  2 

shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 

each  man  to  receive  not  less  than   33  30        5  55 

From  2  P.  M.  or  later  to  11  P.  M.  daily,  with  one  hour  for 

supper,  not  less  than   44  40        7  40 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than....  33  30  5  53 
From  5  P.  M.  or  later  to  11  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  tnan   40  30        5  55 

Extra  matinee    3  50 

Su"per  hour  (first)    i  85 

Supper  hour  (second)    92 

One  day's  work  in  .Schedule  No.  4B,  consisting  of  not  less 

than  4  hours,  nor  more  than  8  hours,  shall  receive  pro  rata 

at  the  rate  of  six  (6)  days  per  week. 
Minimum  salary  in  Schedule  No.  4B   33  3°        5  55 

Schedule  No.  4C 
(At  92i/4c  Per  Hour  Rate) 

All  Moving  Picture  Theaters  charging  not  more  than  30c  admission  and 
having  more  than  1,000  seating  capacity: 

Same  Scale  as  Schedule  No.  4B 

Schedule  No.  4D 
(At  92i/lc  Per  Hour  Rate) 

.Ml  Moving  Picture  Theaters  charging  not  more  than  50c  admission  and 
having  more  than  1,000  seating  capacity: 

Same  Scale  as  Schedule  No.  4B 

Schedule  No.  5 
(At  $1.22  Per  Hour  Rate) 

Any  Theater  charging  50c  or  more  and  having  a  seating  capacity  of  1,000 
seats  or  more,  including  musical  or  singing  concerts,  also  pantomime  acts, 
shall  be  rated  at  $1.22  per  hour,  and  shall  employ  an  operator  at  each 
machine. 

Per  Per 
Week  Day 

From  9  .\.  M.  or  later  to  11   P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  7  hours  per  day  per  man;  each  man 

to  receive  not  less  than   $51  24      $8  54 

From  II  A.  M.  or  later  to  1 1   P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  6%  hours  per  day  per  man;  each  man 

to  receive  not  less  than   47  38        7  93 

From  II  A.  ivi.  or  later  to  11  P.  M.  daily;  2  shifts,  each 

shift  not  to  exceed  6  hours  per  day  per  man;  each  man 

to  receive  not  less  than   43  92        7  32 

From  II  A.  M.  or  later  to  12  Midnight  (not  later)  daily;  2 

shifts,  each  shift  not  to  exceed  6%  hours  per  day  per  man; 

each  man  to  receive  not  less  than   47  58        7  93 

From  12  Noon  or  later  to  12  Midnight  (not  later)  daily;  2 

shifts,  each  shift  not  to  exceed  6  hours  per  day  per  man; 

each  man  to  receive  not  less  than   43  92        7  32 

From  2  P.  M.  or  later  to  1 1  P.  M.  daily,  with  one  hour  for 

supper,  not  less  than   58  56       9  76 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than....  43  92  7  32 
From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   5'  52        7  32 

Extra  matinee    4  80 

Supper  hour  (first)    2  44 

Supper  hour  (^second)    i  22 

One  day's  work  in  schedule  No.  5,  consisting  of  not  less  than 

4  hours,  nor  more  than  8  hours,  shall  receive  pro  rata  at 

rate  of  six  (6)  days  per  week. 
Minimum  salary  in  Schedule  No.  5   43  92        7  32 

Schedule  No.  5A 
(At  $1.27  Per  hour  Rate) 

Any  Theater  charging  more  than  50c  admission  and  havnig  over  2,000 
seating  capacity,  including  musical  or  singing  concerts,  also  pantomime  acts, 
shall  be  rated  at  $1.27  per  hour  and  employ  an  operator  at  each  machine. 


November  75.   i  9  i  9 


(Equipment  Service) 


3629 


Schedule  No.  6 

All  Moving  Picture— \'audeville  and  Hurlcsque  Theaters  charging  not 
more  than  ^oc  admission  and  having  more  than  1,000  seating  capacity: 

Per  Per 
\\  eek  Day 


l-"rom  9  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  7  hours  per  day  per  man;  each  man 
to  receive  not  less  than   $36  96  !(• 

From  10  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6',2  hours  per  day  per  man;  each  man 
to  receive  not  less  than   34  3-        5  7- 

From  II  A.  M.  or  later  to  11  P.  M.  daily;  2  shifts,  each 
shift  not  to  exceed  6  hours  per  day  per  man;  each  man 
to  receive  not  less  than   31  68       5  .'8 

From  II  A.  M.  or  later  to  \2  Midnight  (not  later)  daily;  2 
shifts,  each  shift  not  to  exceed  oVa  hours  per  day  per  man; 
each  man  to  receive  not  less  than   34  32       5  7.' 

From  12  .Noon  or  later  to  u  Midnight  (not  later)  daily;  j 
shifts,  each  shift  not  to  exceed  (>  hours  per  day  per  man: 
each  man  to  receive  not  less  than  1   31  68        5  28 

From  2  P.  M.  or  later  to  ii  P.  M.  daily,  with  one  hour  for 

supper,  not  less  than   42  24        7  04 

From  5  P.  M.  or  later  to  1 1  P.  M.  daily,  not  less  than....      31  68        5  28 

From  s  P.  M.  or  later  to  n  P.  M.  daily,  with  two  matinees 

per  week,  with  one  hour  for  supper,  not  less  than   37  68       5  28 

Extra  matinee    3  00 

Supper  hour  (first)    i  7(1 

Supper  hour  (second)    88 

C)ne  day's  work  in  Schedule  No.  6,  consisting  of  not  less  than 
4  hours,  nor  more  than  8  hours,  shall  receive  pro  rata  at 
rate  of  six  (6)  days  per  week. 

Minimum  salary  in  Schedule  No.  6   31  68       5  28 


Schedule  No.  6A 

.Ml  N'audeville  and  Burlesque  Theaters  running  Motion  pictures: 

Per  Per 

Week  Day 

Two  (2)  shows  per  day   $36  12      $6  02 

Schedule  No.  7 

All  film  exchanges,  projection  rooms  and  laboratories  not  to  exceed  8 
hours  per  day,  with  one  hour  for  lunch,  shall  receive  not  less  than 
— for  six  (6)  days  per  week   $40  00 

One  day's  work  in  this  Schedule  No.  7,  consisting  of  not  less  than 
4  hours,  nor  more  than  8  hours,  shall  receive  not  less,  per  day, 
than    6  66 

Overtime  in  Schedule  No.  7  to  be  paid  at  the  rate  per  hour,  of   i  40 


Schedule  No.  8 

Lectures,  clubs  and  all  other  special  performances,  one  show  per  day, 

not  to  exceed  4  hours   $8  00 

Two  (2)  shows  per  day,  not  to  exceed  8  hours   11  00 

.Ml  Sunday  and  holiday  performances,  per  day   12  00 

.Ml  school  performances  (for  children  only),  one  show  per  day, 

not  to  excee  I  4  hours   5  00 

Two  shows  per  day,  not  to  exceed  8  hours   7  SO 

."setting  up  and  taking  down  a  booth  _   3  50 

.Setting  u;i  and  taking  apart  a  machine   3  50 

.\ny  Theater  not  employing  a  steady  operator  and  running  a  week  or 
more  two  (2)  men.  one  man  at  each  machine,  not  more  than  8 

hours  per  day,  per  man,  not  less  than  per  week.....   55  00 


Schedule  No.  9 

No  operator  is  permitted  to  work  more  than  six  (6)  days  per  week,  unless 
a  member  is  on  the  road  with  road  contract. 

No  operator  is  permitted  to  work  more  than  eight  hours  per  day. 

No  operator  is  permitted  to  work  more  than  7  hours  a  day  continuously. 

No  operator  is  permitted  to  work  more  than  two  (2)  hours  supper  relief 
in  any  Theater,  unless  in  an  emergency. 

.All  operators  will  strictly  confine  themselves  to  operating  their  apparatuses 
only  during  their  working  hours. 

One  day's  work  shall  constitute  not  less  than  4  hours  and  not  more  than 
8  hours,  to  be  paid  at  the  rate  of  pro  rata  of  six  (6)  days  per  week. 

Overtime  to  be  paid  at  the  rate  of  time  and  a  half. 

Schedule  No.  10 

All  members  of  this  Union  holding  positions  as  managers  can  relieve  Union 
operators  for  supper  only. 

No  member  is  permitted  to  be  relieved  by  anyone  not  holding  a  working 
card  of  this  Ix)cal. 

No  operator  of  this  Union  is  permitted  to  rewind  film  (during  his  working 
hours  while  he  is  performing  his  duty  in  the  projection  room)  unless  two 
(2)  operators  are  employed  at  the  same  time,  or  any  other  special  per- 
formance. 

-No  operator  is  permitted  to  carry  film  up  to  or  from  the  booth  before  or 
after  the  shows. 

Exhibitors  are  permitted  to  advance  admission  price  the  minimum  portion 
of  a  week  (3)  three  days. 

Prices  and  hours  not  provided  for  in  these  schedules  shall  be  referred 
to  the  E.xecutive  Board  of  this  Union. 


Bessie  Barriscale  Christening  A 
Westinghouse  Motor-Generator  Set 


THE  STARS  "ENDORSE"  THEM— THE  STARS  "CHRISTEN"  THEM 

All  progressive  studio  managers  buy  them — because  Westinghouse  Motor  Gen- 
erator sets  mean  better  pictures — clearer  pictures — steadier  pictures — and  above  all 
satisfied  patrons. 

Ask  any  studio  manager  or  motion  picture  theatre  owner  what  he  thinks  of 
Westinghouse  Motor  Generator  Sets  for  changing  alternating  current  to  direct 
current.  The  answer  is  the  same  from  all.  It  is  the  same  answer  you  will  give  after 
you  have  installed  one  for  your  studio  or  theatre. 

Write  our  nearest  office  for  descriptive  circular  and  references. 

WESTINGHOUSE  ELECTRIC  &  MFG.  CO..  East  Pittsburgh,  Pa. 

W^stinghi 


3630         (Equipment  Service) 


Motion  Picture  N  ew  > 


Debate  Continues  on  Respective  Merits  of  City  Man 
and  Small  Towner 

JOHN  MITCHELL  of  Cordelle,  Ga.,  has  a  bit  to  say  in  favor 
of  the  small  town  projectionist,  although  to  his  credit  he  does 
not  attach  all  the  blame  on  the  city  man. 

As  I  have  already  written  to  your  Projection  Department  twice 
before  this  time,  I  no  longer  feel  as  a  stranger,  and  as  I  have  a 
few  words  to  say  in  regard  to  one  of  our  brother's  statements  in 
the  News  of  September  20th,  I  will  now  take  the  liberty  of  doing 
so.  But  before  I  state  what  I  have  to  say  in  regard  to  any  one 
else,  I  will  tell  the  trouble  I  am  now  having. 

September  2Sth  I  showed  "  Cheating  the  Public."  This  film 
was  shipped  to  me  directly  from  the  Fox  Exchange  in  Atlanta,  Ga. 
I  cannot  begin  to  tell  you  of  the  condition  in  which  this  film 
was  received.  It  took  me  about  three  hours  to  get  this  film  in 
running  shape.  Enclosed  you  will  find  the  bad  part  of  the  film 
that  I  cut  out  and  please  note  the  misframes.  I  don't  think  there 
were  over  forty  or  fifty  misframes  in  this  seven  reel  picture.  Can 
you  tell  me  any  way  to  remedy  this  trouble? 

Now  don't  think  I  take  pleasure  in  knocking  any  branch  of 
film  service.  Just  look  at  the  bad  parts  in  this  picture  and  let  me 
hear  what  you  have  to  say.  The  last  time  I  wrote  you  in  regard 
to  such  acts  you  advised  me  to  make  my  complaint  to  the  head 
office.  As  I  do  not  know  where  the  head  office  is  located,  may  I 
ask  your  Projection'  Department  to  forward  a  copy  of  my 
complaint  to  the  head  office  and  I  will  send  the  postage  to  you. 
If  the  exchange  can  you  please  advise  me  who  is?  Do  you  think 
I  should  have  devoted  three  hours  of  my  time  to  help  make  a 
rich  man  richer.  We  operators  make  our  living  by  running  the 
machine  and  not  repairing  film  in  such  condition.  We  pay  them  for 
the  .'^ervice  of  these  films  and  it  should  be  their  duty  to  send  film 
out  in  good  condition.  If  we  destroy  a  hundred  or  two  feet  of  their 
property,  they  expect  pay  for  it.  Then  if  we  devote  our  time  in 
helping  them  repair  their  stuff  why  shouldn't  we  receive  pay  for 
our  time.  Common  sense  teaches  us  that  anyone  causing  any  harm 
to  any  print  will  do  his  best  to  repair  same,  or  if  he  ran  across 
a  bad  patch  he  would  fix  it. 

If  there  is  a  man  who  is  not  capable  of  running  a  machine  and 
taking  care  of  films  he  should  not  be  allowed  to  operate  one.  If 
the  manager  of  such  operator  fails  to  fire  a  man  of  such  type, 
don't  you  think  he  would  be  compelled  to  do  so,  if  the  exchanges 
would  refuse  to  let  anyone  handle  their  property  who  could  not 
take  care  of  it. 

Isn't  such  film  dangerous?  Don't  you  think  that  such  film  is 
liable  to  cause  fire  and  probably  burn  up  some  house,  and  is  it  not 
dangerous  for  the  public?  Then  why  is  it  that  such  acts  are 
allowed?  If  I  am  ignorant  I  don't  want  to  remain  that  way.  I 
would  like  to  hear  some  other  brother's  opinion  in  regard  to  m}' 
statement. 

Now  I  have  a  word  or  two  to  say  in  regard  to  Brother  Lewis 
Garvin's  statement  about  the  city  and  small  town  operator.  He 
said  he  was  a  small  town  operator.  Well,  I  want  to  state  that  I 
am  a  small  town  operator.  Brother  Garvin  said  that  the  city 
operator  was  always  knocking  the  small  town  operator  about  the 
condition  of  the  film,  and  punch  holes.  I  would  like  to  say  that 
there  is  a  bad  sheep  in  every  herd  and  we  will  find  a  few  large 
town  operators  who  are  not  as  good  as  some  small  town  operators. 
But  we  all  know  that  there  are  more  sorry  operators  in  a  small 
town  than  in  a  city. 

I  think  that  every  operator  should  be  his  own  judge.  He  knows 
whether  or  not  he  punches  holes  in  the  end  of  each  reel  or  not 
That  is  why  I  say  he  should  know  whether  or  not,  when  he  runs 
across  some  city  operator  write-up  in  the  NEWS  in  regard  to 
punch  holes,  it  means  him.  If  he  is  one  of  the  operators  who 
punch  holes  in  the  end  of  each  reel  then  he  may  know  that  the 
write-up  was  meant  for  him  and  others  like  him.  If  he  is  above 
such,  even  though  he  operates  in  a  small  town,  he  should  know- 
that  it  doesn't  mean  him. 

Now  in  Brother  Lewis  Garvin's  cas'C,  I  can't  see  why  he  took 
up  what  some  city  operator  had  to  say  in  regard  to  punch  holes, 
because  he  being  a  member  of  the  I.  A.  T.  S.  E.  I  a  msure  that 
he  had  no  right  to  be  offended,  because  I  am  positive  that  no 
local  would  let  a  man  in  if  he  was  not  capable  of  being  a  first  class 
projectionist. 

Enclosed  I  am  sending  you  a  letter  mailed  to  me  from  the 
Vitagraph  Exchange,  Inc.  I  did  not  tell  them  that  the  rejectionist 
at  Waldista,  Ga.,  smashed  it  up,  but  I  advised  them  that  I  received 


it  from  there.  If  the  operator  at  Waldista  did  not  let  this  picture 
ride  the  top  of  the  sprocket  teeth,  he  can  tell  where  it  came  to 
him  from.  By  each  man  telling  where  he  received  this  picture  from 
the  sorry  "  operator  "  can  soon  be  located. 

Hoping  I  have  not  said  too  much,  as  I  wanted  some  of  the  other 
brothers  to  know  there  are  some  exchanges  that  really  care. 

I  am  always  for  better  projection.  Let  me  hear  what  some- 
other  brother  has  to  say  in  regard  to  my  statement. 

J.  F.  Welch,  El  Dorado,  Ark.:— 

I  haven't  as  yet  written  a  letter  to  the  NEWS,  but  at  that  I 
don't  feel  like  a  stranger,  for  I  have  been  a  reader  of  the  NEWS 
since  1913  and  I  consider  it  one  of  the  best  trade  journals. 

I  noticed  Mr.  Garvin's  letter  in  the  issue  of  September  20th.  I 
differ  with  him  when  he  says  they  are  all  operators.  Now  surely 
Mr.  Garvin,  after  having  served  eight  3-ears  as  an  operator  will 
not  class  himself  with  a  lot  of  other  operators  that  we  have  record 
of.  At  present  there  are  more  operators  than  there  are  projec- 
tionists. 

And  in  regard  to  the  small  town  operator  doing  more  damage 
than  the  man  in  the  city,  you  will  always  find  that  all  of  your 
damage  done  is  in  the  theatres  where  they  employ  an  operator. 
For  where  the  projectionist  is  employed  the  film  will  be  taken 
care  of.  Of  course  I  will  admit  that  there  are  oi)erators  employed 
in  the  city,  as  well  as  the  small  towns. 

My  idea  of  an  operator  is  like  many  others.  An  operator  is  a 
man  that  works  in  the  booth  and  who  justs  operates  a  picture 
machine  and  when  the  last  foot  of  film  has  run  through  the 
machine  he  junks  up  the  reels  and  slams  them  in  the  can  any 
old  way  and  then  disappears  from  his  booth.  The  quickest  way 
is  too  slow  for  him.  Also  in  the  operator's  line  of  tools,  you 
will  find  Mr.  Punch  hanging  within  easy  reach  since  he  uses  it 
often.  You  can  always  tell  an  operator  by  the  way  he  makes 
patches.  And  when  he  comes  to  the  misframes  he  just  jumps  at 
the  framing  lever  and  curses  the  operator  who  left  it,  but  never 
takes  time  to  fix  it  himself  as  he  is  too  busy.  It  is  very  easy  to 
distinguish  an  operator  from  a  projectionist  just  the  minute  you 
step  into  the  booth  or  projection  room  whichever  it  maj'  be.  In 
the  operator's  booth  you  can  first  notice  his  tools  laying  all  around 
just  where  he  happened  to  use  them  last  (all  but  his  punch.  He 
has  a  certain  place  for  that  over  his  rewind  table).  Next  cast 
you  eye  over  the  machines  and  you  will  notice  he  has  just  given 
them  a  bath  of  oil.  He  has  no  use  for  Mr.  Broom,  in  fact  he 
has  never  had  the  honor  to  meet  the  gentleman. 

Now  take  a  glance  through  the  projection  room  where  we  find 
Mr.  Projectionist  at  work.  Notice  his  clean  pojection  room. 
Tools  all  in  their  proper  places;  projectors  oiled  properly,  clean 
and  minus  all  the  extra  deposit  of  oil. 

Also  when  projectors  are  not  in  use  you  will  find  them  well 
covered  so  any  dust  that  might  get  in  the  projection  room,  will 
be  kept  away  from  them.  You  will  find  the  projectionist  cutting 
out  misframes  when  they  appear  making  proper  patches,  eliminat- 
ing the  punch-holes,  cleaning  the  film  and  in  fact  putting  it  in  the 
best  of  condition  possible. 

Now  I  am  going  to  ask  any  man  that  has  worked  at  the  pro- 
jection end  of  motion  pictures  if  there  shouldn't  be  a  way  to 
distinguish  the  two  above  men  apart.  I  say  there  should,  there- 
fore operator  and  projectionist. 

In  closing  I  wish  to  call  your  attention  to  the  inclosed  label 
that  I  found  in  the  lid  of  film  container  on  September  18th.  Some 
member  down  in  the  Lone  Star  State  is  doing  all  he  can  to  do 
his  duty.  Then  some  sloppy  operator  tries  to  come  back  at  him 
in  this  way.  Now  there  is  no  use  for  me  trying  to  tell  this  sloppy 
operator  what  I  think  of  him,  for  the  editor  of  this  department 
wouldn't  allow  it  in  print,  so  I  have  to  talk  to  myself.  At  an\ 
rate  the  man  that  did  this  hasn't  any  bu.^iness  in  the  game. 

Now  I  haven't  applied  for  membership  in  your  League  but  I 
am  strong  for  it  and  I  certainly  appreciate  all  the  members  are 
doing  in  trying  to  get  rid  of  the  punch  hole  artists.  I  certainly 
try  to  send  mj^  film  away  in  as  good  condition  as  possible.  And 
more  times  than  not  I  send  it  away  in  better  condition  than  I 
receive  it. 

Now  in  closing  I  will  say  I  am  a  projectionist  with  ten  years' 
experience.  I  will  write  some  in  the  future  as  I  have  several  dif- 
ferent things  to  bring  out.  I  am  not  expecting  this  letter  to  be 
published  in  this  form  as  it  is  too  long.  Now  the  proper  man 
could  tell  what  I  have  in  less  words,  but  nevertheless  I  think  it 
can  be  understood. 


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So  This  is  the  CAPITOL! 

'T*  HE  Capitol  in  New  York  opened  in  a  blaze  of  glory. 
A  Those  who  were  in  the  projection  room  with  its  gleaming 
array  of  nickle  plated  Simplexes  will  always  rememhcr  the  n  ght. 
For  some  weeks  previous  to  the  opening  plans  had  been  laid  to 
start  the  wheels  agoing  in  a  manner  entirely  bclitting  the  occasion. 
Nothing  was  too  elaborate  for  the  opening  night  of  the  largest 
theatre  in  the  world. 

Tom  Walker  who  was  appointed  chief  projectionist  from  a  long 
list  of  applicants  had  the  plans  in  charge.  He  proposed  to  do 
the  thing  up  right.    This  then  was  his  idea : 

If  a  ship — an  ordinary  sea-going  ship  —  is  favored  with  a 
bottle  of  perfectly  good  champagne  when  she  takes  her  first  phnige 
into  her  element  why  should  a  well-behaved  projector  he  treated 
otherwise.  Thus  he  reckoned.  But  he  didn't  stop  there.  .-\  ship 
has  to  have  a  beautiful  sponsor  to  fondle  a  bottle  of  spirits  before 
it  is  hurled  against  the  delicately  curved  bow  of  the  vessel. 
The  same  thing  ?hoiild  be  done  with  his  pet  Simplex. 

So  it  was  decided  that  Miss  Opal  Black,  athletic  star  and 
death-defying  stunter  of  the  \'itaniine  Company  should  brav  - 
the  iron  ladder  leading  to  the  projection  room  and  assume  the 
responsibility  of  the  christening.  Flashlight  artists  and  certain 
nonentities  in  the  projection  world  were  to  be  present  to  witness 
the  ceremony.    Thus  it  was  arranged. 

Now  shift  your  imagination  to  the  opening  night.  The  house 
with  its  5.411  seats  was  buzzing  with  the  expectant  noises  of  a 
first  night  audien  e.  It  wa^  already  a  little  past  the  tiinc  set  for 
the  start  —  but  who  ever  knew  of  an  affair  of  this  kind  starting 
off  on  time.  If  course  the  audience  didn't  mind  this.  They 
expected  it.  But  up  in  the  projection  room  all  was  abustle.  Opal 
had  been  escorted  from  her  $13,000  Rolls  Roycc  upholstered 
throughout  in  baby  blue  silk  —  that  is,  the  car  was  upholstered, 
not  Opal  —  and  had  made  her  way  up  the  aforementioned  iron 
ladder,  across  the  grid-iron  and  into  the  room.  Inside  the  room 
were  eight  or  ten  people  waiting  for  the  guest  of  honor.  Hanging 
down  from  an  eyelet  in  the  ceiling  was  a  baby  blue  silk  ribbon  and 
on  the  end  of  it  was  a  bottle  of  champagne,  real  honest-to-before- 
July  first-champagne.  The  ribbon  had  been  adjusted  so  that 
the  bottle  would  crash  on  the  shapely  pedestal  of  the  middle 
Simplex.    The  stage  was  set. 

Introductions  were  then  in  order  and  finally  accompli  hed.  The 
intercommun'cating  'phone  on  the  wall  buzzed  and  Tom  W  alker 
stepped  across  to  answer  it.  It  was  the  House  Manager  asking  in 
ungentlcmnnly  tones  when  in  hc-li  the  gang  up  there  under  ih- 
roof  would  be  ready  to  start.  Naturally  this  uneasiness  on  his 
part  hastened  ceremonies  in  the  room.  Everyone  except  Mi'^s 
Black  was  pushed  back  against  the  wall  and  thai  beautiful  lady 
stepped  forward  to  raise  and  drop  the  christening  fluid. 

Just  as  she  had  it  at  the  highest  point  in  the  arc  of  travel  she 
hesitated  and  suddenly  exclaimed  "  There  is  noth'ng  in  it."  Most 
of  those  present  divined  that  she  meant  the  bottle  and  not  the 
Simplexes.  There  was  a  rush  forward,  a  grasp  of  the  bottle 
and  a  violent  agitation  for  an  instant  by  knowing  ones.  Their 
verdict  co'ncided  with  that  of  the  lady's.  It  was  too  late  for  a 
hurried  vis't  to  someone's  nearby  cellar,  and  moreover  the  man- 
ager wanted  to  start  hi;  show.  Much  to  the  dismay  of  all 
present  it  was  announced  that  the  christening  would  have  to 
be  indefinitely  postponed.  Walker  and  his  assistants  get  busy 
and  soon  the  show  was  under  way  and  running  as  smoothly 
as  though  a  gallon  of  the  precious  fin  d  had  been  wasted  on  the 
highly  finished  bases  of  the  Simplex  projector. 

Crestfallen  and  disappointed  the  christening  party  wended  its 
dangerous  way  down  the  ladder  and  to  their  free  seats  cn  the 
orchestra  floor.    "  Well.  '  thought  they,  "  better  luck  next  tiine." 

But  the  real  question  is  still  be  ng  debated :  Between  the 
time  the  bottle  was  hung  by  its  silken  cord  and  the  moment 
when  Miss  Opal  Black  raised  it  dramatically,  where  in  the  devil 
did  the  contents  go? 


Chemical  Man  Makes  Hit  With  Queen 

COME  iTien  wait  for  a  chance  —  others  make  their  oppor- 
^     tunity.    Rellihen  belonged  to  the  latter  class. 

C.  M.  Rellihen,  who  represents  the  Franco-American  Chemi- 
cal Corp.  of  Chicago,  had  been  in  New  York  for  some  lime, 
convincing  users  of  the  quality  of  his  laboratory  products. 
Then  the  King  and  Queen  of  the  Belgians  showed  up.  The 
newspapers  made  columns  of  "  copy "  from  the  actions  of  the 
Royal  couple.     And  always  prominent  in   the  stories  was  the 


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little  reference  to  the  Queen  and  her  omnipresent  Kodak,  and 
how  she  often  developed  her  own  films. 

Rellihen  eyed  these  httle  notes  and  saw  the  germ  of  an  idea. 
He  located  a  beautiful  box  and  filled  it  with  lOO  tubes  of  hisi 
developer.  Tying  up  the  finished  product  with  the  colors  oil 
Belgium  he  hied  himself  to  the  Waldorf  and  sought  out  one 
of  the  magic  passes  that  would  gain  him  entrance  to  the  suite 
of  Mr.  and  Mrs.  Royalty.  His  diplomatic  manner  stood  him  ii 
good  stead  and  with  the  small  cardboard  in  his  hand  he  waj 
conducted  to  the  waiting  room  of  the  Queen. 

The  Queen's  Secretary  took  the  box  and  carried  it  to  th< 
Lady  herself.  Through  the  open  door,  Rellihen  saw  the  packag< 
being  opened  in  the  presence  of  the  Queen.  An  instant  latci 
the  secretary  returned  and  said : 

"The  Queen  is  very  grateful  for  the  gift  and  will  write  you 
her  appreciation  within  a  few  days." 

Shortly  after  the  Royal  Pair  left  New  York,  Rellihen  reH 
ceived  a  letter  which  read  as  follows : 

"  The  Secretary  to  the  Queen  of  the  Belgians  has  been 
structed  to  have  the  honor  to  express  the  sincere  thanks  o; 
Her  Majesty  for  the  very  nice  box  of  ARDEL  that  the  Franco- 
American  Chemical  Corporation  has  been  so  kind  as  to  sen( 
to  Her." 


An  Advocate  of  Violence 

IT  has  been  nearly  three  months  since  a  victim  of  the  "  mat 
with  the  heart-shaped  punch "  has  risen  in  wrath  and 
demanded  punishment  for  the  culprit.  Kokomo,  Ind'ana,  is  the 
latest  town  to  be  thus  outraged.  Mr.  Etchason,  however,  has 
gone  a  step  beyond  other  accusers  and  suggests  that  projectionists 
constitute  themselves  a  private  detective  agency  with  the  idea  o 
running  down  the  punch  possessor. 

According  to  the  letter  below,  the  trouble  maker  must  live  in 
Indiana.    Looks  then  as  if  Indianians  ought  to  be  able  to  ferret^ 
him  out  without  much  trouble.    Go  to  it  —  and  let  us  know  what 
you  find  out. 

Kokomo,  Lvd.,  October  24,  1919. 

Editor,  Projection  Department,  Motion  Picture  News. 

Dear  Sir. —  Please  find  enclosed  a  few  samples  of  Select 
Pictures  Corporation's  Alice  Brady  in  "  The  Whirlpool."  These 
punch  marks  were  in  every  reel  except  the  last  reel  and  they 
sure  look  swell  on  a  screen.  These  films  came  from  the  Indian- 
apolis Branch  and  I  think  they  should  endeavor  to  locate  this  fellow 
who  insists  that  "  hearts  are  trumps  "  and  they  should  show  him 
that  clubs  are  trumps. 

Every  operator  in  this  town  belongs  to  the  N.  A.  M.  F.  League 
and  I  am  sure  there  are  no  punch  marks  made  in  Kokomo.  This 
fellow  who  did  the  damage  in  this  p  cture  must  live  in  Indiana 
and  it  is  a  disgrace  to  the  State  to  have  him  destroy  the  films 
which  he  runs  and  I  advise  you  to  put  an  article  in  the  Projection 
Department  that  all  operators  visit  one  another  and  try  to  locate 
the  punch  and  then  punch  the  fellow  who  owns  it. 

With  best  regards  to  the  League  and  the  department  and  your- 
self, I  remain. 

Yours  truly 

Elmer  Etch.asox, 

Isis  Theatre.  Kokomo.  Ind. 


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More  Dope  on  Condenser  Breakage 

H.  F.  O'Brien,  Westinghouse  representative,  studio  equipment 
expert  and  good  friend  to  all  projectionists,  notices  a  statement 
in  the  Niivs  to  which  he  adds  a  valuable  hint.  Since  his  letter 
contains  other  matter  not  of  interest  to  projectionists  we  are 
taking  out  a  few  paragraphs  for  printing.  Knowing  Mr.  O  Brien 
nnd  his  good  nature  we  trust  he  will  not  be  offended  at  thus 
mutilat  ng  hi;  letter. 

"  I  found  time  last  night  to  glance  through  the  September  27tli 
issue  of  M  of  ion  Picture  News  and  on  page  2644  I  noticed  an 
article  on  "  More  Condenser  Breakage." 

"  It  has  alwa\  s  been  my  experience  that  a  high  voltage  at  the 
arc  will  produce  exactly  the  effect  mentioned  by  the  writer  who 
is  seek  ng  information. 

"  I  will  venture  that  if  you  will  write  to  this  projectionist  at 
Midland,  Michigan,  and  ask  him  to  put  an  A.  C.  voltmeter  across 
his  arc  terminals  you  will  find  that  he  has  a  voltage  there  of 
approximately  90  volts  or  possibly  higher  and  that  if  he  will 
reduce  this  voltage  he  will  positively  eliminate  the  long  flaming 
arc  wh  ch  has  been  breaking  his  condensers,  and  also  obtain  better 
proj  ection. 

I  would  be  very  much  interested  to  know  what  the  results  of 
such  a  te  t  would  be. 

It  seems  sirringc  to  me  that  a  theatre  which  enjoys  any  patron- 
age at  all  would  continue  to  use  220-voIt  A.  C.  for  projection. 
Apparently  they  do  not  stop  to  figure  that  they  arc  paying  for 
four  times  the  amount  of  electricity  they  use.  inasmuch  as  their 
arc  voltage  should  be  reduced  to  about  one- fourth  the  line  voltage 
in  this  case.  Ihe  man  in  Midland  ought  to  have  a  motor  generator 
set. 

Comment: 

C.  T.,  of  Midland,  Michigan,  will  please  add  the  above  to  the 
Department'.;  answer  in  the  previous  issue.  Moreover  it  might 
not  be  a  bad  idea  to  show  Mr.  O'Brien's  reply  to  his  manager  and 
perhaps  a  1920  motor  generator  set  will  result. 


Notice!    An  Error 

IN  the  issue  of  October  25.  Motion  Picture  News,  in  a  reply  to 
"  F.  P."  on  page  3192,  the  Editor  was  quoted  as  .saying  that 
the  present  limitation  of  Mazda  Equipments  is  "  a  12-foot  picture 
at  a  9-foot  throw."  Hardly  had  the  ink  on  this  page  become  dry 
before  an  avalanche  of  protejts  and  den  als  commenced  to  come  in. 

The  statement  obviously  was  in  error.  It  didn't  require  an 
expert  projectionist  to  determine  that.  What  happened  was 
simple.  The  printer  having  decided  that  a  cipher  meant  nothing 
to  him  merely  dropped  it  from  the  Editor's  typewritten  "  90 " 
leaving  a  calm,  cool  and  collected  "9"  to  bring  forth  the  wrath 
of  manufacturers  and  Mazda  users. 

However,  we  regret  the  discrepancy  of  81  feet  and  proceed 
herewith  to  rectify  the  statement. 

W  e  repeat  "  The  present  limitations  of  Mazda  Equipment  under 
commercial  conditions  may  be  considered  a.;  a  12-fool  p  cture  at 
90  feet. 


The  League  Welcomes  Her 

PLEASE  enter  my  name  on  the  Ant  -Misframe  League  list. 
My  husband  has  been  a  member  (No.  604)  for  nc;irly  two 
years.  I  have  been  operating  for  seme  time  relieving  my  husljand 
for  supper,  and  feel  that  I  could  do  my  share  in  improving  the 
picture  indus.ry-  as  well  as  he  could.  My  husband  and  myself 
where  with  the  Katherine  theatre  for  three  years,  at  Monticello, 
tier  da,  the  first  of  this  year,  taking  charge  of  the  projection 
room  at  the  Dixie  Theatre  in  Pelham,  Georgia.  I  must  say  I 
would  like  very  much  to  join  the  Leaeue. 

(Signed)    Mrs.  J.  H.  Gandy, 
Assistant  Operator^  Dixie  Theatre,  Pelham,  Ga. 


YOUR  AD  HERE 
WILL 
SPEAK  FOR  ITSELF 


For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Iristall  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


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After  years  of  practical  experience  with  commercial  motion 
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Motion  P  i  c  I  It  r  e  New 


Film  and  Tube  Troubles 

Technical  Editor: 

I  am  wriliiig  this  to  show  yoii  some 
artistic  designs  for  warning  marks  that  1 
cut  out  of  a  Metro  production  last  Satur- 
day and  I  am  sure  you  will  be  very  much 
interested  in  them. 

Exhibit  "A"  is  some  very  beautiful  and 
artistic  marks  (which  I  have  named  Nu- 
Art)  that  some  simple  minded  ????  has 
put  in  on  the  ends  of  the  reels  which  to 
me  look  like  an  Electric  storm.  It  seems 
that  punch  marks  were  not  enough  for  his 
eyes  to  see. 

Exhibit  "  B "  are  pieces  ithat  were  cut 
from  the  same  Feature  and  about  thirty 
feet  from  the  ends.  This  is  not  the  first 
time  I  have  received  pictures  from  the 
Metro  with  the  same  kind  of  a  big  letter 
scratched  on  them  after  their  numbers. 

I  do  not  know  if  the  Metro  Manager  at 
their  Detroit  Exchange  is  aware  of  this 
kind  of  work  that  is  going  on  in  the  ship- 
ping room.    I  am  very  sorry  it  happened  as 


every  Metro  picture  that  I  get  is  always 
in  perfect  condition. 

As  far  as  marking  films  at  the  exchanges 
for  the  identification,  it  is  time  that  the 
the  method  used  in  the  days  of  Florence 
Lawrence,  Broncho  Billy  and  Pathe 
French  Comedies  was  done  away  with. 
Surely  some  other  method  can  be  employed. 

In  one  of  the  last  News  (Oct.  18)  In- 
diana speaks  about  a  tube  for  a  G.  E.  Mer- 
cury Rectifier  not  working.  As  I  under- 
stand it,  the  tube  was  not  in  use  for  a 
long  time.  Now  the  place  where  I  was 
before  I  came  to  Monroe,  I  was  Chief, 
and  I  had  a  tube  there  that  had  been  out 
of  service  for  three  years.  They  decided 
to  open  the  house  and  I  connected  the  tube 
to  the  line,  froze  my  carbons  and  the  tube 
worked.  Indiana's  tube  must  have  been 
stored  in  a  damp  place.  This  one  of  mine 
was  never  out  of  the  projection  room  from 
the  time  the  house  closed  until  it  was 
opened  again  and  it  was  always  dry  in  the 
booth. 


Sometime  I  am  going  to  give  you  niy 
experiences  as  a  Chief. 

Yours  for  Better  Projection, 
H.  D.  SHAY, 

Monroe,  Mich 

Reply : 

The  samples  of  film  enclosed  in  Shay's 
letter  had  been  marked  by  scratching  diag- 
onal lines  across  one  corner  of  each  frame, 
evidently  with  a  sharp  edged  tool.  No- 
content  with  this  signal  the  culprit  had 
added  the  usual  array  of  punch  marks. 
From  appearances  one  would  assume  that 
the  man  found  it  necessary  to  chew  up  30 
feet  of  perfectly  good  film  just  to  give  his 
lazy  self  sufficient  time  to  make  thechanj-" 
overs. 

Manufacturers  of  rectifier  tubes  are  us- 
ually careful  to  inform  the  purchaser  th;it 
if  the  tube  is  ever  stored  to  place  it  in  a 
dry  place  where  the  temperature  is  a- 
even  as  pos'sible.  Without  doubt,  Indiana'i- 
trouble  was  caused  by  this  very  fact  that 
whoe\er  laid  the  tube  away  did  not  folio  ■ 
instructions. 


To  Correct  Dull  Picture 

p     A.  WILLS  of  Champaign,  111.,  sends  in  some  good  sug- 
gestions on  a  variety  of  subjects   from  machine  trouble 
to  bad  films. 

In  regard  to  H.  D.  Robertson's,  of  Fayetteville,  Tenn.,  trouble 
with  his  dull  picture,  I  would  suggest  his  taking  out  his  lens 
holder  and  slide  and  tightening  the  gib  (spring),  this  should 
remedy  his  trouble  as  he  states  he  has  clean  lenses  and  refocuses 
and  then  the  picture  become  dull  again.  I  had  the  same  trouble 
until  I  tightened  the  gib.  I  would  like  to  hear  from  him  as 
to  whether  it  helped  him  in  his  difficulty. 

I  received  a  comedy  on  Friday,  which  we  were  to  run  on 
Saturday.  In  the  container  was  a  slip  stating  the  film  was  in 
to  late  to  be  inspected.    We  can  readily  see  why  the  films  are 


not  shipped  us  in  good  condition  when  we  note  the  spelling 
of  the  word  too.  As  long  as  they  have  ignorant  people  for 
inspectors  we  cannot  expect  the  film  to  be  in  good  condition. 

I  also  think  that  it  would  be  a  good  plan  to  use  a  sticker 
or  seal,  such  as  Exhibitors  Mutual  uses,  for  the  N.  A.  M.  L. 
member.^  in  addition  to  the  large  sticker.  The  reason  is,  that 
the  reels  are  sometimes  changed  and  put  in  another  box  and 
then  the  sticker  does  not  help  the  next  projectionist  as  it  should. 
The  sticker  would  not  have  to  be  very  large,  but  would  ha\ a- 
to  have  room  for  the  name,  number,  etc.,  as  is  on  the  lariit- 
sticker.  This  could  be  printed  with  small  type  to  economize  on 
space,  but  I  think  it  would  really  be  a  great  benefit  for  all. 

You  have  the  name  of  my  town  spelled  wrong,  instead  oi 
Champagne  it  is  Champaign,  only  a  small  matter  but  the  country 


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is  dry  at  present.    I  will  now  wait  until  ihe  printers'  strike  is  over 
and  would  like  to  see  some  coinnient  on  the  above. 
Comment : 

\\  c  will  thank  yon  for  the  suggestion  addressed  to  Robertson. 
No  doubt  he  will  see  \our  explanation  in  these  column;  and 
try  it  O'Ut  if  he  has  not  alread_\   found  the  cause  (>f  his  trouble. 

We  will  remember  your  suggestion  for  a  new-size  >ticker  for 
X.  A.  M.  L.  members,  and  as  soon  as  our  present  supply  of 
labels  is  exhausted  a  new  one  will  be  considered. 

Sorry  for  the  misspelling.  It  mcrel>  shows  iiow  our  thoughts 
have  been  running  of  late. 

Believes  Shaft  is  Sprung 

T.  P.  Shanahax,  Local  380.  Oklahoma  City,  Okla. : 

Gentlemen:  As  a  reader  of  the  News.  I  noticed  in  the 
October  18th  issue  of  the  Nkws  that  a  Kentucky  brother  is 
having  the  same  trouble  I  once  experienced  in  regard  to  his 
Simplex  Projecter  and  believe  the  trouble  is  from  the  same 
source,  he  said  he  sent  his  machine  to  the  factory  for  rei)airs, 
of  which  he  should  have  done  himself.  I  l<elie\e  if  Brother 
Kentucky  would  examine  the  intermittent  shaft  he  would  find 
that  it  has  been  sprung  and  the  cam  has  a  tendcncv  to  bind  at 
certain  positions  of  the  star. 

I  would  sug.siest  he  try  the  intermittent  mcnement  from  his 
other  machine  in  the  one  that  is  giving  trouble  and  if  he  gets 
proper  results  with  same,  send  to  the  factory  and  get  a  new 
movement,  thus  saving  the  manager  buying  a  new  machine  or 
even  a  new  head. 
Answer : 

Many  thanks  for  the  suggestion.  It  is  to  be  hoped  that  all 
other  readers  will  offer  suggestions  of  a  similar  nature  when 
by  so  doing  thev  will  help  out  some  other  projectionists. 

Now  if  the  Kentucky  man  will  send  us  a  line  telling  just 
what  was  the  trouble  with  his  machine  we  will  all  be  satisfied. 

Questions  and  Answers 

R.  C.  E.  No.  948. 

1.  Is  a  rheostat  used  with  a  motor  generator  set? 

2.  How  can  you  rell  the  positive  and  negative  wires? 
.\nswer : 

1.  It  depends  on  the  type  of  motor  generator.  With  a  con- 
stant current  set  a  steadying  resistance  is  not  needed  as  the 
action  of  the  generator  is  automatic.  As  the  current  demanded 
at  the  arc  varies  the  voltage  varies  with  it  thus  eliminating  an\- 
necessity  for  a  rheostat. 

If  the  M.  G.  set  is  of  the  constant  potential  type  a  rheostat 
must  be  used  in  series  with  the  arc.  This  is  done  to  prevent  the 
sudden  rush  of  current  when  the  arc  is  struck. 

Naturally  there  is  no  rheostat  used  on  the  line  side  of  the 
motor  generator  as  to  do  so  would  defeat  the  real  purpose  of 
the  machine,  i.  e.,  to  reduce  line  voltage  to  W'Orking  voltage. 

2.  The  easiest  and  simplest  method  of  testing  out  d.  c.  con- 
ductors for  polarity  is  to  connect  them  to  the  arc  and  run  for 
a  few  minutes.  If  you  run  long  enough  for  the  crater  to  form 
you  will  know  that  the  crater  is  on  the  positive  wire.  You  can 
also  distinguish  polarity  by  watching  the  tips  of  your  carl)ons. 
You  will  find  that  one  tip  will  remain  red  longer  than  the  other. 
This  is  the  positive  terminal.  If  these  s'mple  tests  show  that  you 
have  connected  your  positive  wire  to  the  lower  carbon,  reverse 
leads  and  you  are  ready  for  operation. 


V.  H.,  Marion.  111. 

Has  there  been  any  system  devised  yet  for  transferring  a  nega- 
tive film  to  positive  during  development? 
Answer : 

There  have  been  several  schemes  devised  to  accomplish  this 
feat  but  it  is  our  belief  that  none  has  been  practicable  to  the 
degree  required  in  commercial  lal)oratory  technique.  For  one 
method  which  has  been  found  more  or  less  satisfactory  sec 
answer  to  C.  A.  S.,  on  page  3343,  November  1st,  1919  issue. 


H.  L.  Shetler  No.  963: 

My  picture  seems  in  focus  from  the  projection  room  but  the 
closer  to  the  screen  I  get,  the  more  it  seems  blurred. 
Reply : 

It  is  probable  that  you  need  a  pair  of  opera  or  field  glasses 
to  use  when  focusing  the  picture  from  the  machine  room.  When 
you  once  get  it  focused  so  that  it  is  satisfactory  w'hen  viewed 
close  up  to  the  screen,  it  will  be  equally  as  satisfactory  at  greater 
distances. 

You  may,  however,  have  a  screen  surface  which  glares  when 
viewed  at  short  distances.  If  this  is  so,  a  change  in  surfacing 
is  the  only  cure. 


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and  prompt  service  on  tickets,  has 
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You  want  good  tickets  and  you  want 
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"Kodak"  on  the  film  margin 


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Motion  Picture  News 


MotionPicture  Exhibitors 
Can  Help  Save 
Lives  at  Home 

Tuberculosis  kills  150,000 
Americans  every  year,  and 
yet  the  disease  is  prevent- 
able and  curable. 


AMERICAN  RED  CROSS 


Are  you  using 
these  stamijs? 


The  White  Plague  flourishes  because  of  carelessness, 
ignorance  and  neglect.  If  the  entire  country  knew  of 
the  menace,  the  death  rate  from  tuberculosis  would 
drop  almost  immediately. 

Use  the  Motion  Picture  slide  you  have 
received  in  your  theatre  calling  attention  to 
the  fight  on  tuberculosis  and  the  sale  of 
Red  Cross  Christmas  Seals, 

The  screen  is  the  most  potent  force  in  America 
and  the  use  of  this  slide  will  do  more  than  any  other 
one  thing  to  awaken  the  people  of  America  to  their 
danger,  and  will  help  in  obtaining  the  necessary 
money  to  finance  the  year 
'round  campaign  against 
tuberculosis. 


NATIONAL 
TUBERCULOSIS  ASSOCIATION 

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Decemlier  1st  lo  lOili. 


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Are  you  using 
these  stamps? 


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Try  focusing  with  a  field  glass  and  if  you  note  no  improve- 
menl  look  to  the  screen  for  the  trouble. 
V.  B..  New  Orleans,  La.: 

I  have  a  couple  of  machines  that  jump  a  little.    What  could 
l)e  the  cause?    Machines  are  brand  new  ones. 
Answer : 

As  usual,  you  have  given  us  little  to  work  on.  From  what  you 
have  said  it  looks  like  a  case  of  vibration.  This  may  mean  one 
of  two  things.  The  floor  of  your  projection  room  may  not  be 
solid,  or  perhaps  the  machines  do  not  stand  firmly  on  the  floor. 

Because  of  the  meagreness  of  your  details  it  would  do  little 
good  to  go  further  into  the  matter.  Write  again,  describing  the 
kind  of  jump  in  the  pictures,  how  often  the  trouble  is  noticed, 
and  particularly  the  kind  of  machines. 


Screens  and  Shutters 

E.  E.  No.  124  asks : 

First  I  would  like  to  know  what  you  think  of  the  following 
screens :  gold  fibre,  silver  fibre,  mirror  and  the  gold  satin  fibre. 
Which  to  your  mind  is  the  best? 

Have  tests  ever  been  made  on  the  Extralite  shutter  to  deter- 
mine the  percentage  of  light  saved. 
Reply. 

Even  though  our  policy  allowed  us  to  express  our  opinion  of 
what  was  best  in  screens  we  would  hesitate  to  do  so  without 
knowing  considerable  more  about  your  theatre.  The  kind  of 
screen  that  makes  a  hit  in  one  theatre  is  an  absolute  failure  in 
another.  Some  houses  are  long  and  narrow :  others  are  short 
and  wide.  Different  screen  surfaces  must  be  used  for  each  type. 
Some  screens  are  good  on  "angle  projection,"  that  is  where  the 
light  beam  strikes  the  back  wall  of  the  theatre  at  an  angle,  while 
some  other  screen  surfaces  fail  entirely  unless  the  projection  is 
nearly  horizontal. 

All  the  kinds  of  screens  you  have  mentioned  are  good  and  all 
have  been  satisfactory  results  when  installed  intelligently.  There 
is  Imt  one  safe  procedure  and  that  is  to  write  to  the  supply 
house,  telling  it  just  what  kind  of  projection  you  have  and  the 
dimensions  of  the  house.  Specify  at  the  same  time  whether  you 
like  a  picture  with  a  slight  color  to  it  such  as  gold  fibre  gives 
or  prefer  a  screen  giving  pure  blacks  and  whites. 

It  is  our  belief  that  a  prominent  professor  at  Columbia  Univer- 
sity made  exhaustive  tests  on  the  Extralite  shutter  and  announced 
a  light  increase  or  from  11-20  per  cent. 


Wants  to  Lay  Out  Airdome 

D.  H.  S.,  Florida: 

I  am  erecting  an  Airdome  and  will  have  a  level  floor  in  it.  I 
would  like  to  have  a  little  information  as  to  how  high  the  bottom 
of  screen  should  be  from  the  floor  level. 
Reply  : 

It  would  be  rather  difficulit  to  supply  us  with  LESS  data  to 
work  with.  Before  any  kind  of  an  answer  can  be  given  we  should 
know  the  dimensions  of  your  theatre,  intended  seating  capacity, 
position  of  projection  room  and  many  other  details  such  as  would 
be  found  on  the  architect's  plans. 

However,  we  will  gladly  give  you  a  few  hints  by  which  you 
will  be  able  to  answer  your,  own  questions.  First,  to  give  you 
a  general  idea  of  the  method  used  in  laying  out  a  theatre  we 
would  suggest  that  vou  read  the  article  on  page  2037  of  MOTION 
PICTURE  NEWS' of  Sept.  6th. 

First,  it  will  be  necessary  to  take  an  elevation  view  of  your 
theatre,  that  is,  a  cross  section  through  the  middle  from  front  to 
back.  Sketch  in  the  positions  of  the  two  or  three  back  rows  and 
from  the  top  of  the  back  seat  draw  a  line  toward  the  front  of  the 
house  where  the  screen  will  be  in  such  a  way  that  the  line  misses 
by  two  or  three  inches  the  back  of  the  seat  directly  in  front. 
Properly,  this  line  of  sight  should  be  drawn  from  the  assumed 
position  of  the  spectator's  eye,  but  if  the  lines  of  sight  clear  the 
back  of  the  seat  in  front  when  drawn  from  the  top  of  the  back  seat 
then  the  lines  of  sight  will  be  satisfactory  when  patrons  are 
occupying  these  seats. 

The  only  point  there  is  of  absolute  necessity  is  that  one  which 


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determines  the  bottom  of  the  screen  and  this  point  should  be 
seen  from  every  seat  in  the  house.  Once  this  bottom  point  has 
been  determined  the  rest  of  the  layout  is  simple. 

If  you  wish  to  snd  us  the  drawings  of  your  Airdome  or,  at 
least  one  drawing  which  shows  the  elevation,  we  will  be  glad  to 
calculate  the  exact  position  of  the  screen  so  that  the  picture 
will  be  in  the  view  of  every  spectator.  This  service  will  be  ab>o- 
lutelv  free. 


How  to  Use  A.  C. 

D.  S.: 

Will  you  tell  me  how  to  get  best  results  on  alternating  current  ? 
Answer  : 

This  requires  close  attention  to  selection  and  position  of  carbons, 
manipulation  of  arc  and  choice  of  revolving  shutter. 

There  arc  several  makes  of  carbons  on  the  market  for  use 
exclusively  on  a.  c.  These  special  carbons  are  cored  with  a  chemi- 
cal compound  which  eliminates  much  of  the  noise  of  the  old  a. 
c  arc.   Be  sure  then  that  your  carbons  are  manufactured  for  a.  c. 

Next  to  the  selection  of  carbons  comes  the  setting.  Either 
the  jacknife  set  or  the  ordinary  d.  c.  set  may  be  used  although 
the  former  is  preferable.  Line  up  your  optical  system  so  that 
the  optical  axis  just  touches  the  tip  of  the  upper  carbon.  Draw 
an  arc  of  about  ^/s".  Do  not  try  to  increase  this  distance  under 
the  belief  that  by  so  doing  you  will  have  less  interference  from 
the  lower  tip.  There  may  be  less  interference  but  other  factors 
such  as  unsteadiness,  spluttering,  etc.,  will  enter,  thus  materially 
reducing  the  light  from  the  source. 

Do  not  try  to  use  both  craters.  Center  your  attention  and  care 
on  one  and  get  the  maximum  illumination  from  it. 

If  your  arc  flames  badly  borrow  an  a.  c.  voltmeter  and  meas- 
ure the  voltage  across  arc  terminals.  The  reading  will  probably 
be  high,  providing  you  have  selocted  the  correct  size  of  carbons. 
Lower  this  voltage  and  your  screen  results  will  be  improved. 

Finally  the  shutter.  In  most  cases,  alternating  current  demands 
the  two  wing  shutter  to  eliminate  the  stroboscopic  effect,  or  as 
it  is  commonly  called,  sychronization.  With  the  three  wing  shutter 
the  periods  of  darkness  produced  by  the  opaque  blades  are  very 
apt  to  come  at  the  same  time  as  the  zero  points  in  the  alteratiGn> 
of  the  current  supply.  This  is  avoided  by  using  the  two  wing 
shutter. 

In  addition  to  the  above  there  are  certain  other  important  de- 
tails to  be  seen  to.  Get  the  best  transforming  equipment,  whether 
it  be  a  compensarc  or  economizer.  Use  it  intelligently  and 
according  to  the  maker's  instructions.  There  are  too  many  pro- 
jectionists who  are  prone  to  put  into  use  all  the  unusual  stunts 
they  read  or  hear  about.  If  some  other  projectionist  has  a 
scheme  by  which  he  gets  more  current  from  his  transformer  by 
using  an  iron  nail,  or  a  peculiar  "  hitch  up "  let  him  use  it  but 
don't  copy  him.  The  manufacturer  made  the  device  and  tested 
it  before  placing  it  on  the  market.  He  knew  the  limitations  and 
the  possibilities  better  than  any  user. 

Keep  the  carbon  holders  bright  and  free  from  rust  and  scale. 
Few  persons  realize  the  ohmic  resistance  of  poor  contracts. 

Keep  spare  carbons  in  a  dry  place.  If  moisture  gets  into  the 
core  material,  you  will  be  kept  busy  trying  to  get  a  decent  light 
on  the  screen. 

The  above  suggestions  are  a  few  of  those  which  otjght  to  help 
a  user  of  a.  c.  Under  the  best  conditions  it  takes  a  lot  of  watch- 
ful watching  to  get  good  results  from  alternating  current.  Because 
of  this  it  is  to  be  hoped  that  the  number  of  a.  c.  users  will  grad- 
ually decrease  and  indications  are  always  pointing  in  that  direction. 


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using  IMSCO  ADAPTERS  and  ECONOMIZERS. 

'^They  cost  little  and  save  a  lot." 

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Who  can  Beat  this  Record? 

E.  (j.  Kemp,  projectionist,  Jioiiila  Theatre, 
Tampa,  I'^la. : 

I  noticed  in  your  October  25th  issue  that 
li.  H.  H.,  Andarlco,  Oklahoma,  asks  if 
you  know  of  a  rectifier  tube  that  has  been 
in  operation  over  12,000  hours. 

I  might  state  that- 1  have  been  using  the 
same  tube  for  over  four  years,  burning  it 
thirteen  hours  daily,  seven  days  per  week. 
It  has  burned  to  date  over  18,500  hours 
and  is  still  going  good.  We  are  expecting 
to  go  up  into  the  "  twenties  "  with  it.  The 
rectifier  I  am  using  is  a  General  Electric 
Type  M.S.  30  amp.  machine. 

Let  us  hear  from  some  users  of  old 
tubes  throughout  the  country.  It  would 
be  quite  interesting  to  hear  the  records. 

Comment : 

Yes,  that  is  a  fine  idea.  If  an)'  of  you 
projectionists  have  a  pet  tube  that  you  have 
been  nursing  along  for  thousands  of  hours 
let  us  hear  about  it.  If  you  have  given  it 
any  particular  treatment  tell  us  about  that 
100.  Your  tube  needn't  have  equalled  the 
record  set  by  Projectionist  Kemp  as  that 
we  believe  is  unusual.  But  if  your  tube  is 
still  doing  service  after  8  or  10  thousand 
hours,  the  feat  is  worth  mentioning. 

Just  as  a  point  of  information  we  would 
like  to  ask  Kemp  where  his  Tube  is  placed 
and  if  it  has  been  painted  black  as  a  good 
many  have. 


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lil'illlill 

"The  Black  Secret" 

(Fifteen  Episode  Pathe  Serial  Starring  Pearl  White) 

THE  first  three  episodes  of  this  serial  look  rather  classy  as 
there  is  no  underworld  stiitT  amid  sordid  surroundings  con- 
stantly before  the  spectator,  although  the  rapidly  changing  scenes 
incidcntly  reaches  the  lower  eiuironments  occasionally. 

"  The  Black  Secret  "  is  adapted  from  the  romantic  novel  "In 
Secret,"  by  Robert  W.  Chambers.  Bertram  Millhauser  scenar- 
ized  the  stcry  and  it  was  produced  for  Pathe  by  the  well-known 
serial  director,  George  B.  Seitz. 

Pearl  White  won  her  greatest  following  as  a  popular  serial 
star  and  she  is  as  active  and  youthful  and  eflfective  as  she 
always  was ;  quick  on  the  draw,  but  generally  with  a  revolver 
piloting  her  advances  into  danger,  and  swinging  heavily,  as 
of  yore,  on  the  jaws  of  the  villains. 

Walter  McGrail  and  Wallace  McCulcheon  have  the  principal 
roles  in  support  of  Miss  White  and  the  cast  generally  appca 
well  balanced  with  every  part  in  capable  hands. 

Mystery,  love  and  adventure  are  injected  in  this  picture;  the 
last  serial  in  which  Pearl  W'hite  will  be  seen  prior  to  her  en- 
trance as  a  feature  film  star. 

She  is  the  American  girl  attached  to  United  States  Secret 
Service  and  suspects  her  chief  of  being  in  sympathy  with  the 
enemy,  a  gang  of  organized  and  desperate  adversaries  determined 
to  gain  possession  of  the  great  secret.  And  this  secret  is  ap- 
parently in  the  keeping  of  a  drunken  young  man  whom  the 
heroine  has  to  actually  save  from  himself  as  he  is  anxiou.i  to 
drink  himself  to  death. 

The  reviewer  believes  that  this  is  a  well  produced,  compelling 
serial  that  will  thoroughly  captivate  all  serial  lovers  and  also 
suitably  entertain  tho  e  who  do  not  as  a  general  rule,  fancx 
the  serials.— TOM  HAMLIN. 


Three  Sunshine  Comedies 

^ Fox-Two  Reels  Each) 

THE  Sunshine  comedies  are  looming  up  as  creations  of  genuine 
ideas.  It  almost  seems  as  if  Hampton  Del  Ruth,  the  charge 
d'afTairs,  had  said:  "Enough  of  following  the  beaten  path,  let  us 
us  be  original."  "  Give  me  a  free  hand  and  I'll  turn  out  comedies 
which  can  be  featured."'  This  is  the  impression  that  his  three 
newest  offerings  give  us.  First  of  all  he  has  assembled  some 
genuine  funmakers,  next  he  has  seemingly  corralled  as  gifted  an 
ensemble,  figuratively  speaking,  as  Dr.  Zeigfeld  has  in  his  Follies. 
What  is  left?  Why  the  good  old  idea.  New  stunts,  new  tricks, 
new  "  business  "  and  hustle,  hustle,  hustle,  all  the  time,  appears 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 

to  be  the  Del  Ruth  slogan.  You  may  define  his  incthods  as 
slapstick  because  it  is  broad  burlesque  or  low  comedy — but  it 
isn't  slapstick  as  we  have  cgme  to  know  it. 

The  three  comedies,  "  The  Roaming  Bathtub,"  "  l-'ootlighl 
Maids,"  and  "  Back  to  Nature  Girl,"  are  really  quite  indescribable 
as  to  plot,  although  you  can  make  up  your  mind  that  the  latter 
two  are  in  no  need  of  a  story.  Why  have  a  plot  when  the  girls 
can  intrigue  the  mind  i'  Each  one  is  ridicidous  as  the  meaning 
of  the  word.  Each  is  refreshingly  original.  Each  carries  a  house 
full  of  tricks.  And  each  is  funny.  There  is  no  striving  to  gain 
a  laugh,  no  catering  to  a  smile  through  the  employment  of  hard 
falls  or  rather  athletic  ingredients.  Instead  the  action  is  achieved 
spontaneously  because  the  tricks  apparently  build  themselves.  The 
formula  back  of  them  is  mo.-tly  the  CHASK.  A  game  of  tag — a 
game  of  hide  and  seek  as  it  were. 

The  principals  carry  out  the  catch-mc-i f-you-can  ])olicy.  They 
are  here,  there  and  everywhere.  They  chase  bathtubs,  crooks, 
ducks,  girls,  birds,  and  what  not.  And  the  stunts  behind  the 
chasing  are  unique.  No  one  is  quiet.  The  action  never  stops. 
And  when  that  vital  clement  is  moving  and  there  is  an  idea  in 
it  you  can  make  up  your  mind  that  you've  got  a  first  class  comedy. 
It  is  impossible  to  go  into  details  concerning  these  pieces.  The 
wealth  of  incident  prevents.  Some  follows  stunt  and  trick  follows 
trick  in  rapid  succession.  And  when  you've  grown  tired  of 
wondering  what  is  coming  next  —  why  there  are  the  girls  to 
entertain  you.  They  gambol  on  the  green  'n'  everything.  Thc\ 
are  the  ones  who  put  the  kick  into  the  comedies. — LAU RF.NCE 
REID.  


"Making  Good  With  Mother" 

(Lawrence  Grossmith  Comedy  in  One  Reel) 

THIS  one  ran  at  the  Kialto  theatre  and  while  well  mounted 
and  qu:te  elaborately  presented  it  looked  rather  amateur- 
ish.   The  professional  punch  seemed  lacking. 

It  looked  as  if  a  large  party  of  society  people  were  enjoying 
themselves  at  the  home  of  some  wealthy  Long  Island  friends 
when  an  automobile  with  a  cameraman  and  a  leading  lady 
happened  along  and  some  one  •  uysvesred  producing  a  comedy 
picture  on  the  spot  with  the  regular  parlor  cut-up,  Lawrence 
Grossmith,  as  principal  comedian. 

,  There  were  several  funny  incidents,  naturally.  The  high  spots 
being  the  chase  of  the  valet  after  candy  and  the  man  under  the 
bed  while  the  leading  lady  w.is  undreoii'g.  A  good  time  was 
had  by  all  the  performers. 

This  is  something  dif¥erent  and  may  regis' cr  as  a  noxel'y  for 
that  reason  but  should  not  be  considered  as  a  regular  comedy 
ofifering.  The  gowns  were  very  magnificent  and  the  cast  is 
very  large.— 70.1/  HAMLIN. 


Viola  Dana, 


Screen  Classics,  "rieasc  Get 
Married." 


Are  Exhibitors 
On  tlie  Qui 
Vive  for 
Him? 

Wtiatever  that 

is  ,— 

They  ARE! 

Ask  Sidney  Reynolds 

Supreme  Pictures,  Inc 


3640 


Motion  Picture  News 


"ME  AND  CAPT.  KIDD" 

(WORLD) 


"A  GIRL  IN  BOHEMIA" 

(FOX) 


Fantastic  Story  Offers  Light  Entertainment 

WORLD  presents  Evelyn  Greeley  as  a  "  glad "  girl  in  her 
newest  olTering,  "  Me  and  Capt.  Kidd."  Being,  as  it  is 
a  fantastic  type  of  story  it  soars  occasionally  beyond  the 
realms  of  probabilities,  which  of  course  disarm  one  from  becom- 
ing unduly  analytical.  The  story  offers  a  variation  on  the  eternal 
triangle  —  a  humorous  variation  if  you  will.  A  young  wife  is 
compromised  with  a  youth  to  the  extent  that  she  is  forced  to 
marry  him.  Which  is  stretching  a  point  for  the  characters  if  you 
accept  th ;  premise  that  theirs  is  a  short  and  innocent  acquaintance. 
And  so  they  are  separated  —  not  to  meet  again  for  a  number  of 
years,  at  which  time  the  husband,  now  a  promising  young  lawyer,- 
is  chosen  to  take  care  of  his  own  wife's  divorce  proceedings. 

A  novel  development  for  a  story  which  had  familiar  earmarks 
written  all  over  it.  So  the  tale  which  started  out  with  the  cus- 
tomary romantic  trimmings  becomes  a  thing  of  entertaining 
humorous  values.  Her  father  dies  and  she  becomes  a  daughter  of 
the  rich.  Her  foster-parents  would  marry  her  off  to  a  wealthy 
nondescript.  It  is  then  that  she  reveals  her  marriage.  And  her 
husband  comes  back  into  her  life.  Not  willingly  mind  you,  because 
he  must  first  establish  his  good  name. 

The  picture  is  bright  and  it  sparkles  with  optimistic  thought. 
The  twist  in  the  development  will  carry  it  by  as  an  acceptable 
offering.  Oscar  Apfel's  direction  is  praiseworthy.—  Length,  5 
reels.— Released  November  3.— LAWRENCE  REID. 

THE  CAST 

Peggy  Stanton  Evelyn  Greeley 

Tom  Hamilton  Raymond  McKee 

Horace  .'Stanton  W.  T.  Carleton 

Randolph  Hamilton  Arthur  Donaldson 

Arthur  Hamilton  Charles  Mackay 

Stockton  Richards  Raymond  Van  Sickle 

Mr.  Treadway-Parke  Robert  Broderick 

Mrs.  Treadway-Parke  Betty  Hutchinson 

Mammy  Lou  Pauline  Dempsey 

Joey  William  Brooks 

By  Hamilton  Thompson. 

Directed  by  Oscar  Apfel. 

PRESS  NOTICE-STORY 

"  Me  and  Capt.  Kidd,"  the  newest  picture  in  which  the  world  star,  Evelyn 
Greeley,  appears,  is  not  a  tale  of  pirates,  as  the  title  suggests,  but  a  society 
romance.  It  presents  a  story  of  the  old  triangle  with  distinctly  new  variations 
—  the  girl,  her  husband  and  the  man  who  loves  her.  In  this  case,  however, 
the  man  who  loves  turns  out  to  be  her  husband,  who  she  lost  trace  of  years 
before.  Miss  Greeley  plays  the  part  of  Peggy  Stanton,  who  meets  Tom 
Hamilton  at  the  beach  one  summer  and  marries  him. 

Shortly  after  the  ceremony,  circumstances  separated  them  and  she  came  to 
New  York.  And  so  she  lost  all  trace  of  her  husband.  Her  foster-father  is 
about  to  make  a  fashionable  marriage  for  her  when  she  confesses  that  she 
was  married  some  years  before.  He  at  once  sets  out  to  get  a  divorce  and 
retains  a  j'oung  lawyer  to  take  charge  of  the  case.  The  latter  is  astonished 
to  learn  that  he  is  the  very  man  whom  Peggy  is  seeking  to  divorce.  He 
assures  his  wealth  '  client  that  there  will  be  no  trouble  in  securing  the  signa- 
ture of  Peggy's  husband  to  the  application  of  divorce  and  goes  to  the  little 
village  where  he  first  met  the  girl,  bhe  has  journeyed  there  while  the  divorce 
proceedings  are  being  settled. 

On  the  beach  he  meets  Peggy  and  she  refuses  to  sign  the  application 
papers.  Although  Hamilton  had  changed  his  name,  she  recognized  him  at 
once  and  had  fallen  in  love  with  him  again.  So  Tom  is  forced  to  wire  his 
client  that  he  has  failed  in  his  mission.  It  is  a  novel  plot  which  is  unfolded 
here  —  a  plot  filled  with  rapid-fire  situations.  Miss  Greeley  is  supported  by 
Raymond  McKee  and  other  capable  players. 

CATCH  LINES 

She  went  out  to  hunt  for  Capt.  Kidd's  buried  treasure  but  found  only  a 
husband.  And  they  were  separated  for  a  number  of  years.  What  became  of 
the  romance?    See  "  Me  and  Capt.  Kidd." 

See  Evelyn  Greeley  in  a  whimsical  play  entitled  "  Me  and  Capt.  Kidd." 
It  is  a  novel  story  of  a  lawyer  who  is  called  upon  to  secure  a  divorce  for  his 
own  wife! 

PROGRAM  READER 

She  was  a  girl  who  enjoyed  a  lark.  One  night  she  encountered  a  likable 
fellow  and  married  him,  although  she  didn't  know  anything  about  him.  And 
when  her  father  found  it  out  he  became  exceedingly  angry.  She  must  obtain 
a  divorce.  There  was  no  other  way.  And  who  do  you  suppose  was  the 
lawyer  called  in  to  handle  the  case?  Why,  her  own  husband!  Think  of  it! 
He  must  rid  himself  of  his  long  lost  sweetheart  by  getting  her  a  divorce! 
And  right  after  he  had  seen  her  for  the  first  time  in  years!  How  was  it 
settled?  Did  she  find  her  romance  or  did  she  get  a  divorce  and  marry  some 
one  else?     \  ou  must  find  out  for  yourself  when  "Me   and  Capt.  Kidd" 

comes  to  this  theatre  next  ■ —  with  Evelyn  Greeley.     It  is  a  most 

unusual  story  —  a  story  quite  whimsical  in  its  development.  It  unfolds  a 
number  of  surefire  situations. 

SUGGESTIONS 

Exploit  this  picture  for  its  novelty  of  plot  and  characterization.  It  presents 
a  most  unusual  idea  and  it  is  cleverly  played  by  the  star  and  her  supporting 
players.  Make  a  good  deal  of  the  title  in  your  catch  lines.  Feature  the 
twist  in  the  development  of  the  storv.  Bring  out  that  it  is  the  old  tale  of 
the  Triangle  with  NEW  V.'\RI ATIONS.  Bring  out  its  human  touches  and 
its  underlying  charm.  Run  stills  of  the  star  and  picture  in  your  lobby  dis- 
play. Catch  lines  look  like  an  excellent  angle  to  exploit  the  feature.  You 
can  express  the  story  in  an  inviting  way  if  you  use  your  imagination.  Such 
a  catch  line  as  "  Married  eight  years  —  yet  he  didn't  recognize  his  wife." 
Feature  the  director. 


Satisfactory  Entertainment  For  Majority 

A NEAT  little  modern  drama  with  the  suspensive  element 
maintained  and  solved  finally  by  the  novel  twist  in  the 
climax.  This  unique  ending  is  akin  to  the  dream  thing  but 
instead  the  "  Seven  Keys  To  Baldpate "  finale  is  utilized  where 
all  the  happenings  are  divulged  as  having  been  contained  in  the 
story  which  the  young  would-be  authoress  has  just  completed. 

The  young  girl  has  written  her  first  novel  and  her  finance  who 
is  an  author  of  best  sellers  frankly  declares  that  her  story  is  poor 
and  does  not  depict  life  in  Bohemia  in  its  true  light.  Thereupon 
she  writes  another  story  and  requests  him  to  read  it.  She  asserts 
that  she  will  go  to  New  York  and  live  in  Greenw'ch  Village  to 
obtain  the  correct  atmosphere  and  it  is  there  that  all  the  action 
takes  place. 

She  is  cheated  by  the  members  of  the  Bohemian  set  and  finally 
taken  to  jail  and  put  through  the  third  degree  in  the  attempt  to 
force  her  to  confess  that  she  has  stabbed  a  certain  woman.  This 
picture  should  afford  satisfactory  entertainment  for  the  majority 
and  while  not  of  particularly  heavy  calibre  is  well  acted,  mounted 
and  produced. 

Pulling  possibihties  and  pleasing  probabilities  for  respective 
audiences  arc: — Metropolitan,  average  puller  and  generally  pleas- 
ing; Elite,  average  puller  and  generally  pleasing;  Fam'ly,  good 
puller  and  verv  pleasing ;  Labor,  good  puller  and  generally  pleas- 
ing.—Length,  3  reels.— rO.l/  HAMLIN. 

THE  CAST 

W  inifred  Bryce  Peggy  Hyland 

Professor  Bryce  Josef  Swickard 

Richard  Haldane  L.  C.  Shumway 

Cleo  Merrill  Betty  Schade 

De  Lancy  Danforth  Edward  Cecil 

Police  Inspector  Melbourne  MacDowell 

McMain,   Publisher  Winter  Hall 

Story  by  H.  B.  Daniel. 
Scenario  by  Dennison  Clift. 
Direction  by  Howard  M.  Mitchell. 

PRESS  NOTICE-STORY 

William  Pox  presents  Peggy  Hyland  in  her  latest  screen  offering,  "A 
Girl  in  Bohemia,"  at  the    theatre  for    days  beginning 

The  star  portrays  the  role  of  a  wealthy  society  girl  who  wanted  to  be  an 
authoress.  Her  father  and  sweetheart  try  to  discourage  her.  Her  fiance 
is  a  successful  author  himself  and  frankly  tells  her  that  her  first  manuscript 
does  not  depict  Bohemian  life  true  to  form  and  that  it  is  a  poor  storv. 

It  is  then  that  the  star  tells  them  she  will  write  another  story.  She  gives 
the  second  stor-  to  her  sweetheart  to  read  and  then  she  tells  her  father  that 
she  is  going  to  New  York  City  and  will  dwell  in  Greenwich  Village  to  obtain 
the  true  atmosphere  of  Bohemia. 

Then  the  action  starts.  The  girl  is  cheated  and  imposed  upon  generally 
and  even  starts  to  elope  with  an  actor  until  she  finds  that  he  hasn't  enough 
money  to  buy  the  railroad  tickets. 

She  agrees  to  go  to  the  bank  to  get  the  money  but  finds  that  someone  of 
her  Bohemian  friends  has  drawn  out  all  the  mo»"'v  she  had  on  deposit. 

Her  actor  man  in  the  meantime  has  had  a  quarrel  with  his  girl  and  the  girl 
is  stabbed  by  falling  upon  a  knife.  The  young  would-be  authoress  is  accused 
of  the  murder  and  put  through  the  third  degree. 

It  is  then  that  she  decides  that  Bohemian  life  is  not  all  that  it  was  sup- 
posed to  be.  In  the  final  denouement  a  great  surprise  is  due  the  audience. 
The  theatre  manager  will  not  divulge  in  advance  just  what  this  is  but  the 
picture  is  said  to  have  a  very  novel  and  appealing  twist  in  the  finale. 

CATCH  LINES 

Where  one  conventional  girl  becomes  unconventional  and  then  scurries 
back  chastened  to  the  convention. 

One  burly  officer  almost  browbeats  a  young  girl  through  brutal  third 
degree  methods  to  confess  guilt  when  she  was  innocent. 

.She  wanted  to  obtain  Bohemian  atmosphere  first  hand  to  provide  material 
for  her  forthcoming  novel  and  secured  enough  "  atmosphere  "  for  six  books. 

PROGRAM  READER 

She  was  a  wealthy  girl  caught  in  bad  company  and  was  accused  of  doing 
awav  with  a  woman  acquaintance. 

When  she  was  put  through  the  third  degree  at  the  police  station  She  with- 
stood every  effort  they  made  to  induce  her  to  confess  to  a  crime  that  she 
did  not  commit. 

It  all  came  about  through  her  ambition  to  absorb  the  so-called  true  Bohe- 
mian atmosphere  and  it  now  looked  as  if  she  would  not  be  able  to  maintain 
even  a  breathing  acquaintance  with  Mister  and  Missus  -Atmosphere. 

Her  fiance  was  a  successful  author  and  she  had  visited  Greenwich  Village 
to  get  the  right  material  for  her  book.  The  girl  wanted  to  be  a  successful 
authoress  herself  and  not  have  her  husband  get  all  the  credit  for  brains  in  her 
family. 

.Ml  this  is  shown  in  the  William  Fox  film  coming  to  this  theatre  next 
week  entitled  "A  Girl  in  Bohemia  "  and  starring  Peggy  Hyland. 

SUGGESTIONS 

ihe  maker,  the  star  and  the  title  are  the  three  high  points  most  valuable 
in  your  exploitation  after  you  have  booked  this  picture.  "  William  Fox 
presents  Peggy  Hyland  in  'A  Girl  in  Bohemia.'  "  This  line  will  have  a 
broad  appeal  yoii  will  find  although  it  may  not  look  startling.  Of  course 
the  material  from  the  "  Program  Reader  "  and  the  "  Catch  Lines  "  on  this 
page  should  be  utilized  and  also  all  the  regular  stuff. 

.\nd  here  is  another  thing  that  will  help  and  the  picture  will  make  good 
on  this  point.  Declare  that  one  of  the  novel  surprises  in  filmdora  is  brought 
out  in  the  climax  of  this  picture. 


November   if,,  1919 


3641 


"THE  GLORIOUS  LADY" 


(Sf.LZNlCK  SELECT) 


Will  Get  By  As  Mildly  Entertaining 

IF  you  do  not  grow  profuse  and  extravagant  in  \our  promises  to 
prospective  patrons  when  announcing  this  picture  it  will  no 
doubt  get  by  nicely  as  mildly  entertaining.  But  hold  a  stop 
watch  on  superHuous  adjectives  and  just  bill  it  straight  and  y  u 
will  have  no  humiliating  come-back  to  bother  ycu  afterwards. 

This  will  assuredly  register  as  an  average  society  drama  and 
several  attempts  at  thrills  and  intense  situations  have  been  very- 
well  handled.  Of  course  if  the  dainty  Lady  Loame  had  used  a 
little  horse  sense  all  the  trouble  she  fell  heir  to  would  have  been 
averted.  But  if  that  happened  there  would  have  been  no  story. 
And  if  there  had  been  no  story  there  could  have  been  no  motion 
picture. 

Just  so  long  as  theatres  need  pictures,  and  all  the  pictures  can 
not  be  so-called  knockouts,  they  must  be  thankful  to  get  a  produc- 
tion that  score.^  up  to  average.  .And  although  this  is  a  lightweight 
it  should  generally  satisfy.  It  has  an  English  locale,  a  quite 
romantic  love  element,  with  the  inevitable  plotters  foiled,  and  the 
loving  couple  reunited. 

Pullini;  possiliilities  and  pleasing  prol'ahilities  for  respective 
audiences  are:  Metropolitan,  average  puller  and  fairly  pleasing; 
Elite,  average  puller  and  fairl.\  pleasing;  Famil\',  average  puller 
and  fairly  pleasing;  Labor,  ordinarv  puller  and  not  very  pleasing. 
—  Length,  5  reels.— Released  October  19,-70^1/  HAMLIN. 

THE  CAST 

Ivis  Benson  Olive  Thomas 

Duke  of  Loame  Matt  Moore 

supported  by 

Evelyn  Brent,  Robert  Taber,  Iluntley  Gordon,  Marie  Burke,  Mona  Kingsley 
and  Mrs.  Henry  Clidc. 

."^tory  by  Edmund  Coulding. 
Directed  by  George  Irving. 

PRESS  NOTICE-STORY 

Olive  Thomas  is  coming  to  tlic  —  —  tlieatrc  for  a    days 

engagement  in  her  latest  Select  Picture  presented  by  Selznick  Pictures 
Corporation  and  entitled,     The  (ilorious  Lady." 

This  is  from  the  story  by  Edmund  Goulding  and  directed  by  George 
Irving. 

The  scenes  are  laid  in  England  and  is  built  around  a  "  point-to-point " 
horse  race  in  which  the  star  as  Ivis  Benson  the  daughter  of  the  chief 
tenant,  rides  Black  Beauty  to  victory  defeating  her  closest  contender,  the 
Duke  of  Loame. 

Matt  ..loore,  as  the  Duke,  is  immediately  captivated  by  the  winsome 
jockey  and  rather  neglects  the  young  lady  he  had  been  attending  for  some 
time. 

The  Duke  is  the  last  of  a  long  race  of  high  spirited  hard  drinking  English- 
men and  after  the  horse  race  started  he  was  thrown  from  his  horse  and  a 
thrilling  rescue  is  made  by  the  heroine. 

Fnally  the  Duke  won  .out  against  the  expressed  desires  of  all  his  relations 
and  wins  the  girl  as  his  wife.  When  a  few  plotters  make  her  believe  that 
she  will  never  he  able  to  oear  the  Duke  a  child  she  tries  to  get  him  to 
divorce  her  so  that  he  could  marry  some  one  who  could  provide  him  with 
the  child  necessary  as  he  was  the  last  of  his  family. 

When  he  refused,  she  feigned  drunkenness  and  tried  to  humiliate  him 
so  that  he  would  cast  her  ott  and  finally  she  ran  away.  But  the  Duke  found 
her  and  Lady  Loame  found  complete  happiness  with  her  husband  the  Duke. 

.\nd  she  bore  him  a  man  child.  The  ca.st  in  this  Selznick  picture  is  said 
to  be  a  notable  one  and  "  The  Glorious  Lady  "  is  pronounced  a  very  excel- 
lent picture. 

PROGRAM  READER 

Her  husband,  the  Duke,  refused  to  divorce  her,  although  she  begged  to  be 
freed. 

She  was  not  tired  of  being  called  Lady  Loame  but  she  felt  that  she  loved 
her  husband  too  much  to  handicap  him  any  longer. 

As  a  last  recort  in  order  to  humiliate  fiim  so  that  he  would  let  her  go 
in  disgust  she  feigned  drunkenness. 

Even  then  he  would  not  divorce  her.     For  he  loved  her  dearly. 

Then  she  ran  away. 

The  Duke  could  not  find  her.  She  had  vanished  so  thoroughly  that  even 
the  dectives  could  find  no  trace  of  her.  And  the  Duke  was  worried  almost 
sick. 

There  were  plotters  in  the  house. 

It  was  when  they  told  her  that  she  could  not  bear  the  Duke  any  children 
because  of  an  accident  caused  when  she  fell  from  her  horse,  she  determined 
to  disap'iear  so  that  the  Duke  could  marry  again  and  become  the  father 
of  a  child  to  succeed  him,  for  he  was  t*e  last  of  his  family  to  perpetuate 
the  name. 

But  plotters  have  a  way  of  getting  foiled.  .And  in  this  very  pretty 
romance  they  are  finally  foiled  and  the  loving  couple  re-united. 

'■  The  Glorious  Lady  "  is  the  title  of  the  Selznick  picture  depicting  these 
events.  AnA  it  comes  to  this  theatre  with  dainty  Olive  Thomas  in  the 
leading  role. 

SUGGESTIONS 

When  you  book  this  one  you  must  depend  u  !on  the  pulling  power  of  the 
star  to  a  very  great  extent.  Olive  Thomas  is  now  quite  well  known  as 
has  no  doubt  a  pulling  power  of  considerable  strength  in  many  localities. 
Mention  of  course  that  Matt  Moore  is  her  leading  man  and  that  this  is  a 
Selznick  Picture  as  this  brand  is  qu  te  well  advertised  in  many  places  and 
should  help  some.  Photographs  and  half  tone  cuts  of  this  pretty  star  should 
be    displayed    wherever    possible    with    this    line.    "  Olive    Thomas,    '  The 

Glorious   Lady,"   at   the   theatre."     This   should   do   the  work 

eiiectively  as  this  is  a  picture  that  invites  no  circus  stunts  of  any  kind. 


"HIS  DIVORCED  WIFE" 

(UNIVERSAL) 


A  Simple  Story  of  Simple  Folks 

IS  a  little  mountain  village  in  Eastern  Kentucky  dwelt  a  young 
girl  named  Nance  who  lived  with  her  Pa  and  loved  the 
village  Macksmith  who  is  the  hero  01  the  piece  and  is  por- 
trayed by  Monroe  Salisbury 

A  young  attorney  settled  down  in  this  little  town  of  shacks  ex- 
pecting to  make  his  living  by  lawing.  He  got  to  be  District  At- 
torney and  from  then  on  he  was  a  villian.  He  wanted  to  win 
Nance  and  when  the  village  pest  is  killed  the  scoundrelly  District 
.-Kttorney  forgot  his  oath  to  the  people  and  destroys  the  written 
confession  of  the  real  murderer.  He  had  no  good  principles  at 
all  and  just  to  get  the  honest  and  stalwart  young  smith v  out  of 
his  path  in  order  to  win  his  wife,  Nance,  the  attorney  manages  to 
fix  the  crime  of  murder  on  the  blacksmith  who  could  neither  read 
nor  write. 

The  smithy  mooned  around  in  his  cell  until  they  pardoned  him 
and  then  he  trudged  back  to  his  former  home  and  found  the 
rascally  young  attorney  fussing  around  trying  to  make  hi.^  grass 
widow  marry  him.  The  hero,  the  blacksmith,  who  is  now  an  ex- 
convict,  is  shot  in  the  back  by  a  bullet  from  the  revolver  held  by 
the  despicable  attorney  and  then  the  villain  meets  his  just  deserts 
for  he  falls  ofT  his  horse  down  a  cliff. 

Pulling  possibilities  and  pleasing  probabilities  will  register  about 
the  same  everywhere.  If  Monroe  Salisbury  is  a  good  drawing 
card  in  vour  locality  the  picture  will  pull.  Length,  5  reels. —  Re- 
leased October  26.—  TOM  HAMLIN. 

THE  CAST 

.\sa  Whipple  Monroe  Salisbury 

Rufus  Couch  Charles  West 

Luke  Andrews  Charles  Ix;  Moyne 

Jethro  Haws  Alfred  Allen 

Nance   Alice  Elliott 

Orr   Raymond  Gallagher 

The  Little  Boy  Pat  Uoore 

Story  by  Elmer  Elliott  Peake. 

Scenario  by  McGrew  Willis. 

Directed  by  Douglas  Gerard. 

PRESS  NOTICE-STORY 

'■  His  Divorced  Wife  "  is  the  title  of  the  L'niversal  Feature  scheduled  to 
appear  at  the  theatre  for    days  beginning   . 

Monroe  Salisbury  is  the  star  and  this  is  a  story  of  love,  slander,  hatred 
and  revenge  in  a  little  mountain  town  of  Eastern  Kentucky. 

.\s  .Asa  Whipple,  the  village  blacksmith,  the  young  star  wins  the  hand  of 
Xance,  the  pretty  daughter  of  Jethro  Haws.  Her  father  had  gradually  lost 
most  of  his  property  and  was  in  reduced  circumstances.  He  rather  favored 
the  suit  of  Rufus  Couch,  a  rising  young  attorney  but  love  won  out  and  the 
blacksmith  married  Xance. 

When  a  man  is  murdered  in  the  town  the  young  attorney  hides  the  written 
confession  of  the  murderer  and  manages  to  fix  the  crime  on  the  young 
blacksmith.  While  the  young  husband  is  in  prison  Nance's  father  and  the 
young  attorney  persuade  her  to  divorce  him. 

He  is  pardoned  and  returns  home  just  in  time  to  prevent  the  wedding  but 
decides  to  go  so  that  his  former  wife  could  provide  an  education  for  their 
child  through  marrying  the  now  wealthy  attorney.  But  a  quarrel  ensues 
and  the  jealous  lawyer  shoots  the  blacksmith  in  the  back  but  is'killed  himself 
when  trying  to  escape  as  he  falls  oflf  his  horse  and  rolls  down  a  steep  cliff. 

The  young  blacksmith  recovers  and  the  couple  are  re  united  determined  to 
start  life  anew. 

This  is  heralded  as  a  most  excellent  Monroe  Salisbury  vehicle  and  it  is 
said  to  be  intensely  interesting  and  entertaining. 

CATCH  LINES 

Falsely  accused  and  convicted  the  young  man  was  sent  to  prison  and 
then  his  wife  divorced  him. 

When  tbe  governor  pardoned  the  prisoner  the  ex-convict  returns  to  find 
his  wife  had  secured  a  separation. 

Where  a  stalwart  village  blacksmith  finally  bests  an  unprincipled  lawyer 
in  the  game  of  love. 

Right  wvn  out  against  wrong  and  villainy  is  again  crushed  in  a  romance  of 
a  mountain  town. 

PROGRAM  READER 

He  was  just  the  village  blacksmith  in  a  little  mountain  town.  He  could 
neither  read  nor  write  but  he  had  a  great  and  abiding  love  for  Nance,  the 
pretty  daughter  of  one  of  the  villagers. 

.And  Xance  had  a  mind  of  her  own  in  spite  of  her  father's  pleadings  and 
refused  to  wed  a  rising  young  attorney  but  married  her  true  love,  the  village 
blacksmith. 

When  a  ne'er-do-well  is  killed  in  the  little  mountain  town  the  attorney 
manages  to  destroy  the  written  confession  of  the  real  murderer  and  fastens 
the  crime  on  his  successful  rival,  the  stalwart  young  blacksmith  husband  of 
Xance. 

The  young  hero  was  sent  to  prison  and  then  the  attorney  and  the  girl's 
father  worked  so  hard  on  persuading  Xance  to  secure  a  divorce  in  order 
that  the  attorney  could  provide  an  education  for  her  little  child  that  she 
finally  reluctantly  accedes. 

.\nd  then  her  husband  is  pardoned  when  the  Governor  learns  that  he  is 
innocent. 

When  he  arrives  back  to  his  home  town  the  young  blacksmith  finds  that 
be  has  been  divorced  and  his  former  wife  .is  about  to  be  married  to  the 
.scoundrelly  young  attorney. 

1  rom  then  on  things  happen  fast  and  furious. 


3642 


M  0  t  i  o  n   Picture  News 


"JOHN  PETTICOATS"  "EYES  OF  YOUTH" 

(PARAMOUNT-ARTCRAFT)  '  (EQUITY) 


Hart    is   Humerous   as    well   as  Human  Here 

WILLIAM  S.  HART  has  discarded  his  W'csicrn  regalia  for 
store  clothes  in  his  latest  picture,  "  John  Petticoats,"- — 
a  picture  which  offers  him  something  new  in  characteriza- 
tion. It  is  good  to  see  him  out  of  his  familiar  role  if  for  no 
other  reason  than  it  affords  him  a  chance  to  show  his  ability 
in  another  direction.  And  by  occa.3ionalIy  putting  aside  his 
chaps  and  doing  something  DIFFERENT  he  will  always  be 
assured  of  his  following.  We  look  upon  him  this  lime  as  a 
lumberjack  who  inherits  a  modiste  shop  in  New  Orleans  and 
he  brings  to  the  part  all  his  familiar  ruggcdness, —  hi.^  human 
awkwardness. 

The  incontjruous  a:  pcct  of  linduig  him  in  such  a  role  emphasizes 
the  aforementioned  characteristics,  so  that  he  appears  almost 
quaint.  The  part  offers  him  nO'  small  opportunity  to  display  his 
versatality.  The  little  snatches  of  detail,  the  human  touches, 
here  and  there,  are  what  make  this  picture  entertaining.  He  is 
ashamed  of  his  business  and  whenever  he  opens  his  mouth  he 
literally  "  puts  his  foot  in  it."  Hi.^  kindness,  his  strong  sense 
of  honor  and  his  keen  sense  of  humor  are  factors  which  make  a 
novel  characterization  out  of  old  and  familiar  material. 

There  are  no  insincerities  here.  What  is  melodramatic  has  its 
place.  Indeed  the  characters  act  and  talk  like  human  beings  — 
as  they  usually  do  in  Gardner  Sullivan's  stories.  Your  patrons 
should  enjoy  this  picture  because  it  presents  a  new  Hart  — 
a  Hart  who  can  do  the  .commonplace  things  as  artistically  as 
the  heroic.  Winifred  Westover  as  the  girl  looks  as  if  she  might 
have  stepped  out  of  an  old  miniature,  while  Walt  Whitman  plays 
a  gentleinan,  such,  of  the  old  school,  to  the  life. —  Length  5  Reek. 
—  LAURENCE  REID. 

THE  CAST 


"Hardwood"  John  Haynes  William  S.  Hart 

Judge  Clay  Emerson  Meredith  Walt  Whitman 

Wayne  Page  George  Webb 

Carohne  Meredith  Winifred  Westover 

Rosalie  Andre  Ethel  Shannon 

Rameses  \ndrew  Arbuckle 


By  C.  Gardner  Sullivan. 
Directed  Iiy  Lambert  Hillyer. 
Photograplied  by  Joe  August. 

PRESS  NOTICE-STORY 

William   S.  Hart's  next  Paramount-.Xrtcraft  feature,  "  John  Petticoats," 

which  will  be  shown  at  the    theatre  beginning   ,  affords 

this  rugged  star  an  entirely  new  role.  Instead  of  the  time-honored  West- 
erner he  portrays  the  part  of  a  modiste  in  the  city  of  New  Orleans.  In 
the  North  woods  from  which  he  came  John  Haynes  is  known  as  "  Hard- 
wood," a  name  he  earned  because  he  was  the  boss  lumberjack  of  the  camp. 
By  the  will  of  an  uncle,  iust  deceased,  he  has  become  owner  of  the  modiste 
shop.  -Arriving  in  the  Southern  city  he  is  flabbergasted  to  find  that  he 
owns  a  petticoat  parlor. 

It  happens  one  day  that  Judge  Meredith  is  unable  to  buy  his  grand- 
daughter a  new  graduating  dress,  and  "  Hardwood "  comes  to  the  rescue 
by  offering  to  board  with  him  and  thus  provide  the  old  gentleman  with  the 
necessary  money.  A  ball  is  given  in  honor  of  her  home-coming  and  John 
makes  a  sorry  spectacle  of  himself.  His  crude  manners  prove  a  handicap 
in  his  efforts  to  win  Caroline.  His  rival,  a  dissolute  scion  of  a  wealthy 
family,  saves  his  life  shortly  after,  and  out  of  gratitude,  the  rough  modiste 
offers  to  do  anything  for  him. 

He  learns  afterward  that  the  young  scamp  is  responsible  for  his 
forelady  taking  her  life.  So  Haynes  is  called  upon  to  make  good 
his  promise.  The  result  is  he  remains  silent  so  that  his  name  is 
connected  with  the  tragedy.  Judge  Meredith  has  just  requested  him  to 
leave  the  house  when  he  receives  a  letter  which  clears  up  the  complications. 
So  the  lumberjack  is  taken  back  into  the  Meredith  home.  The  picture 
carries  a  wealth  of  humor  which  is  admirably  commingled  with  pathos. 
C.  Gardner  Sullivan  wrote  the  story  while  the  direction  is  taken  care  of 
by  Lambert  Hillyer. 

CATCH  LINES 

Something  entirely  new  for  Mr.  Hart  —  a  wonderfully  human  and  humor- 
ous story  of  a  male  modiste.  And  Bill  Hart  the  modiste.  From  a  lumber 
camp  to  a  petticoat  parlor  is  some  leap.    See  how  he  made  it. 

You've  seen  Bill  Hart  as  a  bandit,  as  a  lumberjack,  as  a  cowboy,  as  a 
crook.  But  you  never  saw  him  as  a  "modiste.  Come  and  see  him  take 
charge  of  a  petticoat  parlor  in  "  John  Petticoats." 

PROGRAM  READER 

Your  favorite  picture  of  Bill  Hart  is  in  tlie  familiar  role  of  a  Westerner. 
You  enjoy  seeing  him  in  chaps  riding  the  plains  in  search  of  bandits  or 
eluding  sheriffs.  You  have  admired  him  as  a  lumberjack  and  as  a  city 
crook.  But  wait  —  you've  never  seen  him  as  a  modiste.  You've  never 
looked   upon   him  as   the   proprietor   of   a   dressmaking   parlor,   have  you? 

Wait!     ^  our  opportunity  comes  next    when   he  appears  in  his 

newest  offering,  "John  Petticoats."  Wonder  of  wonders!  The  great 
delineator  of  Western  characters  in  charge  of  milady's  shop!  VVhy  he 
even  wears  a  dress  suit.  He  dances  'n  everything.  A  great  play  —  a  play 
bubbling  over  with  rich  comedv.  A  play  of  pathos  too.  For  it  is  Bill 
Hart's  way  to  make  the  tears  follow  the  smiles  and  the  smiles  follow  the 
tears.  Don't  fail  to  see  this  picture.  It  will  go  on  record  as  one  of  his 
best. 


Wonderful  Picture  For  All  Classes 

HEKK  is  a  picture  that  you  can  go  tlie  limit  on  intensely 
exploiting  and  you  should  satisfy  all  cla-ses  of  i>atrons. 
It  has  a  novel  theme  tie  ng  up  a  series  of  three  separati 
and  distinct   plots  and   is   lavishly   mounted,   cleverly  directed, 
and  portrayed  by  a  capable  cast  of  well  known  screen  artists. 

Clara  Kimball  Young  has  one  of  the  beU  roles  of  her  screen 
career  and  one  of  her  characterizations  in  particular  registers 
supreme. 

When  the  girl  expresses  a  desire  to  look  into  the  future  and 
see  what  the  final  outcome  of  each  of  three  decisions  would  be 
a  Yogi  permits  her  to  gaze  into  a  crystal  globe  and  the  action 
leading  up  to  each  final  situation  is  graphically  portrayed. 

And  the  happy  ending  to  lhi.>  photoplay  is  reached  when  the 
disillusioned  girl  makes  the  fourth  decision. 

Pulling  possibilities  and  pleasing  probab  lities  will  be  about  the 
same  for  all  classes  of  audiences  in  every  locality  and  for  every 
theatre.  This  picture  will  undoubtedly  pull  tremendously  and 
plea  ;e  splendidly. —  Length,  7  reels. —  Released  October  26. — TOM 
HAMLIN. 

THE  CAST 


Gina  Ashling  Clara  Kimball  Young 

Her  Brother  Gareth  Hughes 

Her  Sister  Pauline  Starke 

Her  Father  Sam  Southern 

Her  Suitor  Edmund  Lowe 

Another  Ralph  Lewis 

Still  Another  ...Milton  Sills 

The  Yogi  Vincent  Serrano 


From  Stage  Play  by  Max  Marcin  and  Charles  Guernon. 
Scenario  and   l.irection  by  .\lbert  Parker. 

PRESS  NOTICE-STORY 

Clara   Kimball  Young  in  her  first  Equity  Pictures  Corporation  offering, 

"  Eyes  of  Youth  "  will  be  shown  at  the    theatre  for   

days  beginning  . 

This  is  from  the  successful  stage  play  by  Max  Marcin  and  Charles  Guer- 
non and  was  scenarized  and  directed  by  .Albert  Parker. 

The  star  appears  as  Gina  Ashling,  the  daughter  of  a  business  man  who 
is  fast  losing  his  hold  financially  and  urges  that  she  marry  a  certain  wealthy 
man.  ."-iie  loves  a  young  man  who  leaves  for  South  .America  to  try  for  the 
fortune  and  success  that  will  enable  him  to  provide  for  her  in  the  environ- 
ments she  has  been  accustomed  to. 

There  is  another  persistent  suitor  that  she  does  not  care  for  and  prob- 
ably thinks  less  of  him  than  of  the  other  two.  He  advises  her  that  her 
duty  is  at  home  with  her  father  and  her  brother  and  her  sister  instead  of 
the  grand  opera  career  promised  her  by  a  visiting  director  who  heard  her 
beautiful  voice. 

it  is  then  that  a  hm-u  appears  and  places  before  her  the  crystal  globe 
which  he  declares  will  reveal  the  future  in  each  of  the  three  choices.  The 
first  shows  her  the  outcome  should  she  stay  at  home,  the  second  shows  her 
graphically  just  what  will  occur  if  she  accepts  the  grand  opera  career.  The 
third  gaze  shows  her  the  fate  she  would  meet  if  she  marries  the  wealthy 
man. 

This  is  branded  by  critics  as  the  most  wonderful  picture  that  Clara  Kim- 
ball Young  has  ever  starred  in  and  they  say  that  it  gives  her  a  wide  scope 
for  emotional  acting.  In  the  cast  are  such  well  known  artists  as  Gareth 
Hughes,  Pauline  Starke,  Sam  Southern,  Edmund  Lowe,  Ralph  Lewis,  Milton 
Sills  and  Vincent  Serrano. 

PROGRAM  READER 

Clara  Kimball  Young  appears  next  week  at  this  theatre  in  the  role  of  a 
young  woman  who  had  three  persistent  suitors  and  a  home  career  or  suc- 
cessful operatic  career  to  decide  upon. 

.And  the  young  woman  was  in  doubt  and  expressed  a  wish  that  she  could 
look  ahead  and  see  the  final  outcome  of  each  of  the  decisions. 

It  is  then  that  a  Yogi  approaches  and  assures  her  that  if  she  will  gaze 
into  the  cry  stal  globe  she  will  see  the  final  outcome  of  each  of  the  paths 
offered  to  her. 

Should  she  take  the  advice  of  one  of  her  suitors  and  sacrifice  the  grand 
opera  career.'  He  advised  her  that  her  duty  was  at  home  with  her  father, 
brother  and  sister. 

rhis  was  pictured  to  her  in  the  crystal  and  she  turned  from  the  outcome. 

Jner  next  gaze  was  expressed  in  the  wish  for  the  grand  opera  career  and 
the  final  outcome  of  this  filled  her  with  horror. 

Then  she  decides  on  the  wealthy  man  in  preference  to  the  youth  she 
loved.  But  when  saw  her  finish  in  this  it  was  as  an  outcast  because  he  had 
grown  tired  of  her  several  years  later. 

"  Eyes  of  Youth  "  is  pronounced  by  all  critics  as  the  wonder  picture  and 
Clara  Kimball  Young  is  said  to  have  the  best  production  here  that  she  has 
ever  appeared  in  heretofore. 

It  is  her  first  Equity  Pictures  Corporation  photoplay  and  will  appear  in  this 
theatre  all  next  week. 

Ihis  production  is  from  the  successful  stage  play  by  Max  Marcin  and 
Charles  Gurenon  and  was  scenarized  and  directed  by  Albert  Parker. 

SUGGESTIONS 

It  is  folly  to  suggest  to  any  live  exhibitor  just  what  to  emphasize  in  this 
picture  after  he  has  booked  it.  Because  the  answer  will  be  unanimous  — 
"  Clara  Kimball  Young."  She  has  not  been  seen  in  a  new  feature  for  some 
time  now  and  this  is  her  first  Equity  Pictures  Corporation  photoplay.  Send 
the  announcement  cards  to  your  society  list. 

Of  course  you  will  also  tell  them  that  this  is  from  the  very  successful 
stage  play  by  Max  Marcin  and  Charles  Guernon  and  that  it  was  scenarized 
and  directed  by  Albert  Parker.  And  "  Eyes  of  Youth  "  is  an  attractive 
title  and  there  is  such  a  wealth  of  exploitation  possibilities  open  on  this  pic- 
ture that  will  immediately  occur  to  you  that  it  would  be  a  waste  of  space 
to  suggest  anymore  than  the  high  spots.  The  material  can  all  be  found  on 
this  page  in  "  Press  Notice-Story,"  "  Program  Reader,"  and  "  Catch 
Lines." 


N  ov  e  mb  t-  :-   15,  1919 


TURNING  THE  TABLES' 

(PARAMOUNl-ARTCRAFT) 


BONDS  OF  LOVE 

(GOLDWYN) 


Farce  Will  Agreeably  Entertain  Majority 

THIS  is  an  out-and-out  farce  from  start  to  linisli  without  a 
touch  of  drama  or  pathetic  incidents  to  distract.  But 
thrills  ha\e  been  injected  where  the  two  young  ones  try 
to  escape  from  the  sanitarium. 

Dorothy  Gish  apiiears  as  the  ward  of  a  stern  okl  aunt  who 
finally  has  the  girl  adjudged  light-headed  and  confined  in  a 
private  sanitarium.  But  the  girl  manages  to  change  places  with 
the  nurse  at  the  very  doors  of  the  asylum  and  the  real  nurse 
is  incarcerated  as  the  i)aiient  while  the  girl  is  used  as  a  regular 
nurse. 

There  are  many  comedy  situations  and  chases  which  come  to 
a  climax  when  the  unscrupulous  superintendent  marries  the  real 
nurse  under  the  impression  that  she  is  the  wealthy  heiress.  And 
the  pseudo  nurse  cure.^  one  of  the  young  male  patients  for  her 
future  husband. 

Although  far-fetched  in  spots  this  is  pure  farce  and  scores  good 
heavy  laughs  in  manv  of  the  situations.  It  is  amusing  enough  to 
agreeably  entertain  the  majority.    And  the  direction  is  clever. 

Pulling  possibilit-e  nnd  plcasine  probabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  very  pleasing; 
Elite,  good  puller  and  very  i)lcasing ;  Family,  average  puller  and 
generally  pleasing;  Labor,  average  puller  and  fairly  pleasing. 
Length,  5  reels.—  I'icleased  in  November.— rOi/  HAMLIN. 

THE  CAST 

Doris  Pennin^on  Dorothy  Gish 

Monty  1-erverill  Raymond  Cannon 

Prof.    I- ri-no   Palmer  George  Kawcett 

Mrs.   rerveriU  Eugcn'e  liesserer 

Krma  .Shirks  Kate  Toncray 

Dr.  >pinks  ].-red  Warren 

""••'^•'''"O'^K-.-  Rhea  Haines 

Dr.  Eddy  Porter  Strong 

Swipes  Conroy  Norman  McNeil 

Story  by  Wells  Hastings. 

Scenario  by  F.ois  ZeDncr. 
Direction  bv  Elmer  Clifton. 
Photography  by  W.  R.  Hills. 

PRESS  NOTICE-STORY 

Dorothy  Gish  in   "  Turning  the  Tables."  her  latest  Paramount-Artcraft 

offering,  is  scheduled   for  a    days"  showing  at  the   

theatre,  bef""ning   . 

Jh'is'is  described  as  a  photoplay  of  farce  and  thrills,  and  the  storv  is  by 
yVells  Hastings.  The  star  appears  as  the  young  ward  of  a  maiden  auiit,  who 
IS  very  stern  with  her  and  manipulates  the  young  girPs  fortune  for  her  own 
personal  beneht. 

In  order  to  get  the  girl  out  of  the  way  the  aunt  has  the  girl  adjudged 
slightly  light-headed  and  confined  to  a  private  sanitarium.  Hut  our  heroine 
tnanages  to  change  places  with  her  nurse  at  the  very  doors  of  the  asylum  and 
the  real  nurse  is  incarcerated  as  the  patient  and  the  real  "  patient  "  is 
accented  as  the  nurse. 

She  manages  to  nurse  herself  a  fine  young  husband,  and  the  unscrupulous 
superintendent  of  the  san  tarium  marries  the  real  nurse,  supposing  her  to  be 
the  wealthy  young  girl.  Then  the  climax  when  the  young  folks  try  to  escape 
from  the  place. 

This  is  described  as  one  of  the  most  laughable  farces  of  the  year  and 
Uorothy  (.ish  is  said  to  be  supported  by  an  exceptional  cast  of  comedians 
ana  comediennes. 

One  of  the  funniest  incidents  and  the  situation  where  the  most  thrills 
are  afforded  is  the  attempted  esc.npe  when  the  hero  holds  one  end  of  a  long 
beam  and  the  heroine  hangs  on  the  other  end  outside  the  third-story  window 
and  cannot  get  either  up  or  down. 

ohe  .s  swayed  from  side  to  side,  with  a  guard  waiting  eaeerly  to  seize  her 
as  she  swings  toward  their  particular  window. 

PROGRAM  READER 

Her  aunt  said  she  was  •  weak  in  the  noodle  and  should  go  to  the 
bughouse.  '    So  the  •'  nut  factory  "  claimed  her  for  a  while. 

.■\s  the  nurse  reached  the  doors  of  the  sanitarium  her  young  patient 
changed  places  with  her  and  the  nurse  was  incarcerated  as  the  patient  while 
the  alleged  patient  prowled  around  the  asylum  as  a  nurse 

When  one  young  male  patient  thought  the  "nurse"  was  curing  him  she 
was  merely  grooming  a  future  husband  for  herself. 

And  then  right  about  here  the  unscrupulous  superintendent  of  this  private 
htrrets'"™   "^^"'"^  nu'-se,   thinking  she   was   the   wealthy  young 

This  was  a  topsy-turvy  house  all  right,  because  all  of  the  scoundrels  got 

ttieir  dues  and  virtue  was  rewarded. 

Yes,  this  is  a  hilarious  farce,  coming  to  this  theatre  next  week 

You  will  know  that  it  is  funny  when  we  mention  that  Dorothv  (;ish  is  the 

star  and  it  is  a  Paramount-Artcraft  picture. 

SUGGESTIONS 

When  you  book  this  picture  just  announce  outright  that:  "It  is  only  to 
laugh,  and  if  laughing  is  against  your  doctor's  oraers.  we  warn  vou  to  stay 

"i-        ""^^r  "^"^  ■^■='"^<^  ^"'"'■^y  ^-i^h  i=  ^""^ins  to  raise 

the  very  dickens.  They  trv  to  put  her  in  a  funny  house  as  a  patient  and 
she   comes   out   a   full-fled«d   nurse  "     Material   along   this   line   is  more 

tha't  thU  o'T"-    Don't  forget  to  mention   of  course 

tliat  this  IS  a  Paramount-.Vrtcraft  picture.         '  "  .  luursc, 


Frederick  is  Splendid  in  Mother-love  Story 

GOLl)\\\X  has  succeedetl  alter  many  attempts  in  tiiuling 
suitable  material  for  Pauline  Frederick's  emotional  talent. 
If  Louis  Sherwin  had  her  in  mind  when  he  conceived 
"  Bonds  of  Love  "  then  he  surely  has  her  personality  gauged  to 
a  nicety.  The  following  which  should  be  hers  on  the  screen 
WILL  be  hers  if  he  continues  to  be  her  scenarist  and  writes  as 
appropriate  material  as  he  has  here.  Mr.  Sherwin  has  gone  into 
the  land  of  mother  love  for  his  theme  and  has  come  out  with 
a  familiar  formula — but  a  formula  which  takes  on  an  appealing 
freshness  so  surely  does  he  realize  on  the  dramatic  values.  His 
technique  is  faultless  insofar  as  any  false  conceptions  arc  con- 
cerned. 

What  transpires  on  the  screen  has  the  semblance  of  appearing 
real.  Vou  will  instantly  recognize  the  evil-minded  characters 
who  arc  ever  ready  to  defame  anyone  who  threatens  to  expose 
them  for  what  they  are.  Vou  will  sympathize  with  the  governess 
who  comes  into  the  life  of  the  bereaved  father  and  takes  the  place 
of  the  little  boy's  mother.  The  evil  minded  ones  continually 
taunt  her  with  the  virtues  of  the  deceased,  hoping  thereby  to 
make  her  go  away  so  that  the  purse  strings  will  remain  untied. 

The  drama  builds  surely  to  its  climax  sending  out  on  the  way 
Its  pangs  of  anguish  and  its  rays  of  mother  love  and  romance. 
And  the  characterization  is  as  fine  a  sample  of  fcininine  vitue  as 
we  have  come  across  in  some  time.  She  is  misunderstood  to  the 
sacrifice.  The  story  is  logical  and  it  moves  forward  with  ever 
increasmg  interest.  Director  Baker's  touch  is  a  sure  as  Mr. 
Sherwin's  idea  is  reasonable. —  Length,  rcc]S:— LAI' RliVCE 
REID. 

THE  CAST 

nl'^.-J^"?'^!'   Pauline  l-'rederick 

fnTn^i,"' P^c-v  Standing 
I.ucy  Reekman  ij-,^  ..^^^ 

Harrv  Beekman  j^^J^  ^^^^J 

J^^cunSam;;;;.;;   "'IfllTif^'r 

By  Louis  .Sherwin. 
Directed  by  Reginald  Barker. 
Photographed  by  Edward  Geller. 

PRESS  NOTICE-STORY 

Pauline  Frederick,  the  emotional  star,  comes  to  the  theatre  next 

—  -  in  her  latest  Goldwyn  photoplay  entitled  "  Bonds  of  Love."  Never 
bt   fonu'sh"  ''<^\"./'.s:,lnyed  to  better  advantage  than  in  this  story 

\  Sherwin,  erstwhi  e  dramatic  critic  of  the  New  York  Globe  and 

which  has  been  so  effectively  vi.sualized  by  Director  Reginald  Barker  Shss 
1-redenck  assumes  the  role  of  Una  Sayre,  who  is  en.ploved  as  governess  for 
Jimniy  in  the  home  of  Daniel  Cabot.  His  sister-in-law, 'Lucy  Beekma^r  and 
her  brother,  Harry,  have  been  living  on  the  bounty  of  thei^  brother- n-la" 
Lucy  exercising  the  duties  of  governess  and  running  the  household 
rr^tZ  M  \  .  "f^  governess  will  overcome  Cabot's  vow  never'  again  t„ 
marry  they  plan  to  keep  the  memory  of  their  sister  ever  in  his  mind  The 
boy,  however,  forms  an  attachment  for  Una.  Nevertheless,  the  others  make 
life  so  miserable  that  she  derides  to  leave.  Tust  as  she  is  about  to  sav 
good-bye  the  little  fellow  is  in  danger  of  losing  his  Tife  bv  drowning 
Naturally  she  hastens  to  h,s  rescue.  Her  bravery  causes  his  fatherTo  beg 
her  to  stay.  She  accepts,  but  still  his  relatives  persist  in  their  persecuti^^n 
and  heir  comparative  references  to  the  dead  wife.  Despite  their  machina"k.ns 
l°Jltr^Z  character,  the  little  boy  finds  a  new  mother  Ind  the  =ocia 

grafters  lose  their  means  of  sustenance  -otiai 

The  unf.-ithom.-ible  depths  of  mother  love  and  the  pain  of  being  wracked 
^Zu'^A  ^^'^-^^'^"fi"  '•|venge  are  some  of  the  emotions  wh  -h  the  star- 

is  called  upon  to  express.    She  is  supported  by  a  capable  cast. 

PROGRAM  READER 

The  struggle  between  mother  love,  self-sacrihce  and  revenge  furnishes  the 
dramatic  action   of  Pauline   Frderick's   newest  picture,   -'  Prnds   o  Lo^^^^^^^ 

which   comes   to  this  theatre   beeinninir  -      r„   f),,«         .  j  ^-ove, 

star  plavs  the  role  of  a  governefs  t"o"'f  little  boy  J^o  t  fo'sf  hl^HJ^ther' 
How  her  association  develops  the  mother  love  in  her  warm  affectionate 
IfZt-:  -s,  persecuted   by   scheming  relatives,   who   s'ee   in   ke"  I 

nemesis  to  their  welfare,  how  she  decides  to  leave,  but  discovers^hat  her 
heart  belongs  to  the  boy  and  his  father,  are  the  situations  which  make  »h1s 
screen'     tL  ^'^^°/bing   bits   of   drama   that   eve     reached   ti  e 

d^pThs  in^e^ra^rT  R^m^embTtt^d^i,^-!!!^  '°  disclose^'^;^ 

SUGGESTIONS 

.  There  are  sufficient  box  office  merits  in  "  Bonds  of  I  ove  "  to  warrint  von 
ft'Tolld  he  ^''P  'he  picture.    It  presents  a  powerful  theme  ind 

star   his  the  g  'eat°est°rore""'f*'l,"''°"  ^"/'^  copy.' ^^nnounceThat  the 

feat^^r°^^r  ^u'lo^ .^^^  '^ring'  u^rsp^^it^'^'f 

n  •  ,    ,  •  no"'<l  a  widower  marrv  again   to  eive  his  rhJM  t 

haTf  tone   J"".^""''^  ^'"1-  ''^       ".  xcdlent  -ingle     Obta^t  the 

^  ^^^'".t'^<:"'^nts   from   your   Goldwyn   exchange.     L'se   them  Run 

the\on  ,s"o"?o"4"  "Wel^lZ^''-''  -^"V^  pftrons'h'erJ.  What  ar 

uic  uoncis  or  io\e.     1  he  chance  is  yours  to  obtain  big  receipts. 


3644 


Motion  Picture  News 


"  DESERT  GOLD 

(HAMPTON-HODKINSON) 


Vivid  Action  and  Rich  Backgrounds  Here 

ZANE  Grey's  abiliti'  lo  tell  a  slory  is  emphatically  brought  for- 
ward in  'Desert  Gold,"  which  is  visualized  with  admirable 
fidelity.  He  can  elaborate  the  familiar  Western  Formula  — 
shake  up  its  ingredients  so  to  speak,  with  the  result  his  stories 
stand  out  not  only  lor  their  vivid  action  for  their  vitality  of  ploi 
and  characterization.  "  Desert  Gold  "  presents  a  different  mixture 
of  the  ingredients.  The  same  hardy  pioneers,  the  outlaws,  their 
search  for  the  elusive  gola.  their  primitive  emotions  —  these  are 
incorporated  with  a  verisimilitude  which  should  delight  the  spec- 
tator. 

You  forget  the  conventional  pattern  in  the  wealth  of  incident 
that  is  introduced.  There  will  be  those  who  will  find  flaws  in  the 
picture.  True  the  continuity  takes  flight  at  times  due  to  the 
scheme  of  injecting  too  much  detail.  The  offering,  seven  reels, 
in  length,  could  be  judiciously  trimmed  to  five  without  losing  any 
\atal  points  of  the  story.  And  the  titles  which  carry  the  villain 
along  could  be  made  less  conventional. 

Its  merits  far  exceed  its  faults  however,  and  the  weaknesses 
will  be  forgotten  in  the  colorful  action  that  is  unfolded.  Fights 
succeed  fights,  thrills  succeed  thrills  and  all  these  melodramatic 
trimming's  are  emphasized  with  pictorial  embellishments  which 
are  treat  to  the  eye.  Director  Hunter  has  vitalized  the  story 
w'th  dramatic  touches.  His  sandstorm  is  immense.  The  pro- 
ducers have  spared  no  expense  as  to  cast.  E.  K.  Lincoln,  Rus- 
sell Simpson,  Edward  Coxen,  Margery  Wilson  and  Eileen  Percy 
are  names  which  speak  for  themselves. — Length  7  reels. — 
LAURENCE  REID. 

THE  CAST 

Dick  Gale....'  E.  K.  Lincoln 

Capt.  George  Thorne  Edward  Coxen 

The  Yaqui  W.  Lawson  Butt 

Mercedes  Castenada  Margery  Wilson 

Nell  Eileen  Percy 

Jim  Belding  William  H.  Bainbridge 

Mrs.  Belding  Laura  Winston 

Rojas  Walter  Long 

Ladd  Russell  Simpson 

Lash  Arthur  Morrison 

Papago  Indian,  mother  Mrs.  Dark  Cloud 

Papago  Indian,  son  Frank  Lanning 

The  Child  Mary  Jane  Irving 

Jonas  Warren  Russell  Simpson 

By  Zane  Grey. 
Scenario  by  Fred  iVIyton. 
Directed  by  T.  Hayes  Hunter. 
Photographed  by  Abraham  Scholtz  and  A.  L.  Todd. 

PRESS  NOTICE-STORY 

"  Desert  Gold,"  the  W.  W.  Hodkinson  picture  taken  from  Zane  Grey's 
novel  of  the  same  name,  will  be  presented  at  the    theatre  begin- 
ning •  .     The  story  has  been  acclaimed  the  greatest  of  the  author's 

works,  a  fact  which  impresses  one  after  witnessing  the  screen  version.  It 
is  a  tale  of  the  West  that  Zane  Grey  knows  so  well  —  a  tale  of  smashing 
situations  and  climaxes  —  a  tale  of  action  and  suspense  and  atrnosphere.  A 
cast  of  brilliant  players,  headed  by  E.  K.  Lincoln,  includes  Eileen  Percy, 
Margery  Wilson,  Walter  Long,  Russell  Simpson,  Edward  Coxen  and  others. 

The  story  depicts  the  stirring  adventures  of  Dick  Gale,  a  sturdy  soldier  of 
fortune.  While  traveling  through  the  Southwest  he  encounters  an  old  college 
friend,  Captain  Thorne,  and  assists,  with  the  aid  of  several  cowboys,  in 
rescuing  the  officer's  sweetheart,  Mercedes  Castenada,  from  Rojas,  an  outlaw, 
and  his  group  of  bandits.  Thorne  returns  to  duty  while  he  intrusts  the  care 
of  the  girl  to  Gale.  Together  they  seek  refuge  at  the  home  of  Jim  Belding, 
a  rancher  who  lives  near  the  Forlorn  river.  There  it  is  that  the  young 
adventurer  meets  and  falls  in  love  with  Nell  Burton,  the  foster-daughter  of 
the  rancher. 

Learning  that  Mercedes  is  at  the  Belding  ranch,  Rojas  hurries  there  to 
capture  her.  With  the  rancher's  aid,  the  party  manages  to_  elude  the  bandits 
and  strike  out  for  Yuma  headed  by  Yaqui,  an  Indian  who  owes  his  life  to 
Gale,  and  who  out  of  gratitude  makes  himself  a  self-appointed  guardian. 
Hiding  the  g'rl  in  a  cave.  Gale  and  the  others  take  their  stand  to  battle 
the  outlaws.  The  desperado  band  is  wiped  out,  with  the  exception  of  Rojas, 
who  finds  Merecedes  and  attacks  her.  Rushing  to  her  rescue,  the  Indian 
succeeds  in  throwing  the  bandit  over  a  cliff.  And  so  Gale  turns  to  thoughts 
of  love  and  marries  Nell  after  her  identity  is  established.  The  picture  con- 
tains a  wealth  of  photographic  display. 

SUGGESTIONS 

You  can  jump  your  receipts  on  this  picture  if  you  exploit  it  for  the  full 
value  of  the  author's  name  and  its  story  quality  and  the  names  of  the  players. 
Zane  Grey  is  one  of  the  most  widely  read  novelists  of  the  day  because  he 
writes  with  a  very  vivid  pen.  Make  the  most  of  his  popularity  by  featuring 
him  in  all  vour  copy.  Get  a  copy  of  his  "  Desert  Gold  "  and  print  excerpts 
from  it  in  your  newspaper  space  and  program  reader.  Publicize  the  feature 
in  advance,  so  that  the  patrons  will  know  what  to  expect. 

Get  all  the  accessories  that  you  can  obtain  from  the  nearest  Pathe  exchange. 
Use  them.  Tell  that  it  is  an  adventurous  story  which  presents  a  double 
romance  —  a  romance  that  is  punctuated  with  the  search  for  gold.  Bring  out 
its  vital  action.  Feature  the  players.  They  make  up  an  all-star  cast. 
Co-o'ierate  with  your  bookseller  in  putting  over  the  picture.  Get  a  window 
display  of  the  story  a  day  in  advance  of  your  showing  of  the  feature. 

CATCH  LINES 

See  Zane  Grey's  most  powerful  story,  "  Desert  Gold,"  on  the  screen.  It  is 
a  dashing  double  romance  of  the  great  outdoors. 

Follow  the  long  trail  —  the  winding  trail  —  the  weary  trail  that  led  to 
desert  gold.  See  a  picture  made  from  Zane  Grey's  thrilling  story,  "  Desert 
Gold." 


"SEALED  HEARTS" 

(SELZNICK-SLLECI) 

Characterization  Kills  Story  Interest 

EUGENE  O'Brien  will,  in  all  probability,  fail  to  please  hi; 
army  of  followers  here  since  his  newest  offering  develops 
contrary  to  the  dictates  of  good  taste.  The  plan  which 
producers  have  of  making  a  conventional  story  to  carry  a  twist 
is  praiseworthy  since  a  voice  is  crying  in  the  wilderness  for 
something  NEW.  This  ambition  is  all  right  when  it  is  used 
with  subjects  which  are  conventionally  romantic,  but  in  such  a 
work  as  "Scaled  Hearts"  it  only  accentuates  the  unethical  char- 
acter of  the  theme.  Not  a  glow  of  happiness  is  seen  throughout 
its  length  until  a  sop  is  thrown  to  the  customary  ending. 

The  picture  of  a  man  in  the  second  blooming  of  maturity 
attempting  to  defy  human  instincts  and  turn  a  deaf  ear  to  the 
call  of  the  heart  is  not  a  pleasant  one.  So  emphatic  is  he  in 
his  denunciation  of  women  that  the  spectator  is  surprised  to  find 
him  susceptible  to  the  first  one  who  glances  his  way.  And  when 
she  makes  a  marriage  of  convenience  you  lose  sympathy  for  her 
in  her  inexplicable  conduct.  Wives  of  highest  bidders  are  won 
over  in  time.  But  the  conflict  of  youth  versus  age  must  be 
capitalized.    Hence  she  falls  in  love  with  his  son 

The  unwholesome  twist  comes  when  the  irate  husband  denounces 
her  in  the  presence  of  masculine  company.  Something  snaps  in 
his  distorted  brain  and  he  dies  —  dies  with  the  words  that  she 
is  his  son's  mistress.  A  dramatic  scene  to  the  core  but  one  which 
is  unnatural  and,  therefore,  unconvincing.  Mawkish  sentimen- 
tality penetrates  the  story  throughout  —  a  story  which  is  a  favor- 
ite with  the  sob  sisters.  There  is  no  relief  from  its  gray  inter- 
ludes—  no  sunshine  is  discernible.  Romance  is  striven  for  but 
it  rings  false. —  Length  5  reels. —  LAURENCE  REID. 

THE  CAST 

Jack  Marchbanks  Eugene  O'Brien 

Frank  Marchbanks,  Jack's  father  Robert  Edeson 

Kate  Rutherford  Lucille  Lee  Stewart 

Mr.  Rutherford.  Kate's  father  John  Dean 

Mrs.  Rutherford,  Kate's  mother  Ethel  Kingsley 

Fred,  Kate's  irother  Frank  Murdock 

Helen,  Kate's  sister....  Helen  Reinicke 

By  Eugene  Walters  and  Edmund  Goulding. 
Directed  by  Ralph  ince. 

PRESS  NOTICE-STORY 

Eugene  O'Brien,  the  new  Selznick  star,  who  will  be  remembered  as  a  leading 
man  for  Norma  Talmadge  and  other  well-known  actresses  of  stage  and  screen, 

appears  at  the    theatre  beginning    in  the   second  of  his 

stellar  offerings,  "  Sealed  Hearts,"  a  photoplay  from  the  pens  of  Eugene 
Walter  and  Edmund  Goulding,  and  directed  by  Ralph  Ince.  Tnis  is  a  subject 
based  upon  the  unnatural  attempt  of  a  man  to  resist  the  call  of  romance.  It 
also  presents  a  theme  founded  upon  a  marriage  of  convenience.  Frank 
Marchbanks  is  in  love  with  his  life's  work.  He  would  insist  that  his  son. 
Jack,  turn  a  deaf  ear  to  the  call  of  the  heart,  since  he  carries  the  impression 
that  a  woman  is  detrimental  to  a  man's  success.    Jack  agrees. 

In  the  meanwhile  the  father  .s  taken  ill  and  his  doctor  advises  a  long  rest. 
During  his  stay  at  the  Rutherfords,  he  meets  Kate,  the  eldest  daughter.  And 
he,  who  has  never  known  love,  offers  up  his  heart.  The  girl  does  not  respond, 
even  though  her  father  urges  her  to  make  a  marriage  of  convenience  and  thus 
save  him  from  ruin.  The  son,  however,  is  unable  to  understand  his  father's 
inexplicable  renunciation  of  his  theory.  The  latter  endeavors  to  bring  happi- 
ness to  his  wife,  but  the  disiarity  of  their  ages  make  compatibility  difficult. 

Her  inability  to  respond  arouses  an  intense  jealousy  in  her  husband  —  a 
jealousy  which  finds  expression  against  his  son,  inasmuch  as  Kate  has  avowed 
her  love  for  him.  He  heaps  every  calumny  upon  them.  Matters  reach  such 
a  state  that  Marchbanks  is  almost  completely  unbalanced.  At  a  dinner  in 
which  his  wife  is  the  only  woman  present  he  upbraids  her  and  insults  her 
for  making  his  marriage  a  mockery.  The  strain  is  too  severe  and  he  dies, 
thus  leaving  Kate  and  Jack  to  find  happiness  together. 

CATCH  LINES 

Eugene  O'Brien,  who  created  such  a  sensation  with  his  first  starring  picture, 

"  The  Perfect  Lover,"  will  appear  at  the   ■         in  his  newest  offering, 

"  Sealed  Hearts." 

Eugene  O'Brien,  supported  by  Robert  Edeson  and  Lucille  Lee  Stewart, 

will  be  seen  in  his  newest  picture,  "  Sealed   Hearts,"  next   .  A 

powerful  picture  of  vouth,  age,  and  summertime. 

He  had  always  condemned  women  as  detrimental  to  success.  Yet  no  man 
can  deny  the  call  of  the  heart.  See  what  happened  to  the  stern  financier  in 
"  Sealed  Hearts." 

Youth  will  be  served.  She  made  a  marriage  of  convenience,  but  found 
that  her  heart  could  not  respond.  So  she  turned  to  a  man  of  her  own  age. 
What  happened?    See  "  Sealed  Hearts." 

A  tense  drama  of  love  and  the  tragedy  that  follows  in  its  path  if  it  is  not 
sought  in  the  natural  way.  Youth  versus  age  presents  a  tremendous  conflict. 
See  "  Sealed  -.learts." 

PROGRAM  READER 

He  had  always  condemned  women  as  detrimental  to  success.  His  was  the 
straight  road  that  led  to  his  work.  A  dominant  figure,  his  theory  appeared  so 
logical  that  his  son  was  naturally  influenced.  Yet  a  strange  thing  happened. 
The  stern,  relentless  man  fell  in  love,  proving  thereby  that  one  cannot  fight 
or  resist  human  instincts.  He  made  a  marriage  of  convenience.  He  tried  to 
bring  his  wife  happiness,  but  the  disparity  of  their  years  prevented.  Youth 
will  be  served. 

How  she  found  a  communion  of  expression  with  the  man  she  loved,  how 
the  misguided  figure  she  married  saw  the  handwriting  on  the  wall  —  that 
youth  turns  to  youth,  how  his  anger  and  jealousy  robbed  him  of  his  reason, 
are  events  which  comnose  a  powerful  drama.  It  is  a  tremendous  theme  which 
is  presented  —  a  theme  which  carries  a  lesson  and  absorbing  entertainment. 
The  picture  is  "  Sealed  Hearts  " —  Eugene  O'Brien  is  the  star.  At  this 
theatre  next   . 


November  15,   i  9  i  9 


3645 


"THE  VENGEANCE  OF  DURAND" 

(VITAGRAPH) 


"IN  HONOR'S  WEB" 

(VITAGRAPH) 


Good  Suspensive  Dramatic  Photoplay 

Avery  good   dramatic   photoplay   with   suspense  maintained 
throughout  that  will  command  keen  interest  to  the  very 
end. 

This  Rex  Beach  story  centers  around  the  groundless  jealously 
of  a  hushand  who  suspicions  every  admirer  of  his  beautiful  wife 
and  whose  final  unjust  accusation  goads  her  to  suicide.  Twelve 
years  later  their  little  daughter  had  Mossomed  into  a  charming 
young  woman  and  is  used  by  the  revengeful  father  to  allure  and 
decoy  the  suspected  lover  of  her  dead  mother  to  destruction. 

Bilt  they  both  fall  deeply  in  love  instead  aiul  in  the  final 
denouement  when  the  contemplated  vengeance  of  Durand  is 
thwarted  the  young  lover  is  proved  innocent  of  any  blame  in  the 
mother's  death.  The  locale  is  France  and  the  picture  is  well 
mounted  and  capably  directed. 

Alice  Joyce  is  very  good  in  the  dual  role,  first  of  the  young 
mother  and  later  as  the  charming  daughter.  And  she  is  sup- 
ported by  a  good  cast. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
aud  ences  are  —  Metropolitan,  good  puller  and  very  pleasing ; 
Elite,  good  puller  and  highly  pleasing;  Family,  good  puller  and 
entirely  pleasing;  Labor,  big  puller  and  very  pleasing.  Length 
5  reels.—  Released,  November  1919.—  TOM  HAMLIN. 

THE  CAST 

Marion  Durand  Alice  Joyce 

Beatrice  Durand  .Mice  Joyce 

Henri  Durand  G.  V.  Seyflfertits 

Tom  Franklin  Percy  ilarmont 

Armand  La  Farge  William  Bechtel 

Captain  St.  Croix  Trouvier  Eugene  Strong 

Tbeophile  . .'  Herbert  Pattee 

"  Tubby  "  Livingston  Mark  Smith 

From  Rex  Beach  story. 
Adapted  by  Mr.  and  Mrs.  George  Randolph  Chester. 
Directed  by  Tom  Terriss. 

PRESS  NOTICE-STORY 

The  famous  Rex  Beach  story.  "  The  Vengeance  of  Durand,"  appears  in 

scree-  form  with  Alice  Joyce  as  the  star,  at  the   theatre  for  

days,  beginning   . 

This  \  itagraph  picture  was  scenarized  by  Mr.  and  Mrs.  George  Randolph 
Chester  and  is  described  as  a  picture  of  great  power  and  keen  interest. 

Henri  Durand  was  so  jealous  of  his  beautiful  wife  that  he  hounded  her 
every  moment  and  suspicioned  every  one  of  her  male  admirers.  His  fears 
were  groundless,  as  she  was  a  true  woman,  but  his  final  unjust  accusation 
drove  her  to  suicide. 

One  of  her  admirers,  who  was  very  unprincipled  and  envious  of  the 
apparent  attention  another  admirer  was  receiving,  had  been  the  cause  of 
the  final  outburst  of  temper  on  the  husband's  part.  He  had  insinuated  that 
his  host's  wife  was  in  love  with  a  certain  young  American. 

Twelve  years  later  the  father  and  his  motherless  daughter  met  the  young 
American  whom  the  father  suspected  was  the  cause  of  his  wife's  death. 
And  his  charming  daughter  is  persuaded  to  allure  and  decoy  the  young  man 
to  his  destruction  to  satisfy  Durand  s  desire  for  vengeance. 

Romance  enters  and  the  girl  cannot  go  through  her  part  of  the  bargain. 
Her  father  is  furious.  Then  the  denouement  occurs,  which  is  declared  to 
be  one  of  the  most  gripping  climaxes  seen  in  a  motion  picture  for  a  long 
time. 

-Mice  Joyce  has  a  dual  role  and  appears  first  as  the  mother  and  later  as 
the  charming  daughter. 

PROGRAM  READER 

The  wife  was  beautiful  and  had  many  admirers. 

And  the  husband  «as  unreasonably  jealous. 

Her  manners  were  gracious  and  she  was  a  true  wife. 

But  the  husband  had  a  terrible  temper  and  suspicioned  every  one  of  her 
many  male  admirers. 

His  final  accusation  goaded  her  to  suicide. 

When  their  twelve-year-old  daughter  grew  into  a  charming  young  woman 
a  do^en  years  later  the  father  urged  her  to  allure  and  decoy  a  certain  young 
man  to  destruction. 

He  declared  that  this  young  man  was  the  direct  cause  of  her  mother's 
death.    And  he  believed  it  himself.    He  wanted  vengeance. 

Romance  interfered  here  and  the  final  climax  of  the  photoplay  is 
remarkaole  and  gripping. 

This  Vitagraph  picture  is  from  the  Rex  Beach  story,  "  The  Vengeance  of 
Durand,"  and  will  play  this  theatre  next  week.  Alice  Joyce  is  the  star,  in  a 
dual  role. 

SUGGESTIONS 

You  have  rnany  good  names  to  exploit  when  you  book  this  picture.  Herald 
it  as  a  nig  Vitagra:)h  Special.  This  company  has  put  out  some  big  specials 
that  will  be  rememberfd.  Then  mention  that  this  is  a  Rex  Beach  story,  and 
they  all  know  what  a  Rex  Beach  story  is.  Don't  forget  to  attach  the  names 
of  the  adapters,  Mr.  and  Mrs.  George  Randolph  Chester,  as  this  is  also  a 
name  that  is  well  known  and  should  cut  some  figure  at  your  box  office. 
Some  may  think  that  the  title  "  The  Vengeance  of  Durand  "  suggests  far- 
fetched melodrama.  Therefore  it  should  be  billed  as  a  high  class  society 
drama  that  grips  and  thrills.  Don't  let  them  get  the  impression  that  this  is 
low  brow  stuff.  Go  after  the  better  class  of  patrons  strongest.  The  title 
alone  should  draw  the  masses. 

CATCH  LINES 

The  damage  a  jealous  husband  can  inflict  is  terrible  to  contemplate. 
Groundless  suspicion  and  unjust  accusations  drives  one  wife  to  eternity. 


Morey  in  Conventional  Satisfactory  Story 

TRUST  Harry  Morey  to  have  a  fighting  role!  His  name  is 
synonymous  with  the  word  virility.  Only  this  time  you  don't 
see  him  fighting  his  way  out  of  lite  depths.  It  is  just  as  well 
since  he  appears  to  be  more  adaptable  for  polished  roles  than 
in  the  primitive  sort  of  things.  So  you  will  find  him  a  man  of 
culture,  a  memlier  of  sociei)-,  whose  mission  is  to  protect  a 
woman's  honor  even  though  it  may  cost  him  his  life.  A  con- 
ventional pattern,  but  one  which  never  fails  to  satisfy  because 
of  the  heroic  mould  of  the  protagonist. 

The  fact  that  the  figure  finds  himself  in  the  shadow  of  the  elec- 
tric cluiir  and  is  willing  to  forfeit  his  life  even  though  he  is 
innocent  may  be  contrary  to  the  laws  of  self-preser\ation.  yet 
one  forgets  such  an  instinct  by  reason  that  he  has  temporarily 
put  himself  in  the  hero's  place.  Such  is  Harry  Morlcy's  ability 
to  get  into  his  characterization.  The  play  develops  into  a  mas- 
tery melodrama  before  it  is  half  over.  Which  is  in  its  favor 
since  it  brings  out  a  goodly  measure  of  suspense.  You  are  not 
sure  who  committed  the  crime,  still  you  are  certain  it  isn't  our 
hero.  The  evidence  is  overwhelming  that  he  is  guilty  since  his 
foolhardy  warning  to  the  villain  is  rememibcred  by  the  telephone 
girl.  The  real  murderer  sends  a  bullet  through  a  clock,  stopping 
the  hands  at  the  hour  that  the  hero  is  going  to  strike.  A  last 
minute  confession  and  all  is  well.  And  so  to  the  belated  romance. 
A  picture  which  moves  forward  with  compact  action  and  which 
is  well  staged  and  acted.  "In  Honor's  Web!"  There's  a  motion 
picture  title  for  you.— Length  5  reds.— LAURENCE  REID. 

THE  CAST 

Frank  Powell  Harry  T.  Morey 

Bert  Powell  Gladden  James 

Carroll  Carson  George  Backus 

Irene  Carson  Agnes  .\yres 

Olive  Meade  Myrtle  Stedman 

Rodney  I'oster  George  Majeroni 

Norman  Cobb  Bernard  .-iegel 

Matt  Turner  Robert  Gaillard 

By  Percy  N.  Vekroff. 

-Scenario  by  Sam  Taylor. 

Directed  by  Paul  Scardon. 

PRESS  NOTICE-STORY 

Harry  T.  Morey,  the  virile  Vitagraph  star,  will  appear  in  his  latest  pro- 
duction, "  In  Honor's  Web,  '  at  the    thtatre  on    of   

week.  Mr.  Morey  has  had  any  number  of  dominant  roles,  but  the  role  which 
he  interprets  here  is  said  to  bring  out  his  personality  more  emphatically  than 
ever.  It  is  a  picture  that  tells  how  romance  came  and  affected  the  life  of  a 
man  mature  in  years,  whose  existence  for  long  had  been  submerged  in  the 
deep  channels  of  business. 

Mr.  Morey  takes  the  role  of  Frank  Powell,  a  wealthy  manufacturer.  He 
falls  in  love  with  the  beautiful  sister  of  the  governor's  wife.  She,  in  the 
meantime,  has  become  enmeshed  in  the  love  snares  of  a  social  idler.  Frank 
also  sees  his  younger  brother,  Bert,  whom  he  is  sending  through  college, 
win  the  affections  of  the  girl  he  loves.  The  manufacturer  undertakes  to 
shield  Irene  from  the  evil  attentions  of  the  parasite.  .\s  this  situation 
develops,  Rodney  Foster,  the  aforementioned  social  leper,  is  found  murdered 
in  his  apartment.  Frank  is  arrested  for  the  crime.  He  is  unable  to  present 
an  alibi,  since  to  do  that  would  require  him  to  besmirch  the  honor  of  the 
governor's  wife,  with  whom  he  had  been  at  the  time  of  the  crime.  The  tragic 
moment  has  been  established  beyond  doubt  by  the  bullet-wrecked  clock. 

In  the  end  the  real  slayer  is  compelled  to  reveal  the  mystery  of  the  tragedy. 
This  is  a  strong  picture  which  carries  a  plethora  of  tense  dramatic  scenes*. 
It  contains  many  moments  of  surprise.  And  through  the  action  runs  a 
delightful  romance.  Mr.  .Morey  plavs  the  hero  with  his  accustomed  authority 
and  he  is  supported  by  a  cast  that  includes  such  capable  players  as  Gladden 
James,  Agnes  Ayres,  Myrtle  Stedman,  George  Backus  and  others. 

PROGRAM  READER 

The  power  of  state's  evidence,  so  often  resorted  to  by  craven  cowards  who 
seek  to  escape  the  penalties  of  their  crimes,  comes  into  dramatic  action  in 
\'itagraph's  picture,  "  In  Honor's  Web,"  starring  that  virile  actor,  Harry 
Morey.  How  he  falls  in  love  with  the  sister  of  the  governor's  wife,  how 
romance  comes  to  him  late  in  life,  how  he  sends  his  weakling  brother  to 
college,  how  he  is  forced  to  defend  the  honor  of  the  governor's  wife  even 

though  his  own  life  is  jeopardized,  how  he  seals  his  !i,)S  to  shield  the  woman  

these  questions  are  answered  dramatically  in  the  picture  which  comes  to  this 
theatre  very  soon.  You  will  see  how  the  law  takes  its  course,  vou  will  see 
how  one  crooked  deal  inevitably  leads  to  others,  you  will  see  the  desertion  of 
one  friend  by  another  in  his  hour  of  need.  In  all,  you  will  see  a  powerful 
picture  of  life  and  love. 

SUGGESTIONS 

.  aried  though  the  stories  are  in  which  Harry  Morey  appears,  there  is  a 
certain  similarity  about  them  when  it  comes  to  the  character  of  the  roles  he 

enacts.     Each  one  of  them  contains  the  elements  of  virility,  punch,  fight  

in  fact,  all  sorts  of  strength.  Which  leads  us  to  ask,  .Are  -ou  making  the 
most  out  of  h  s  name  that  it  is  synonymous  with  his  sort  of  role?  Of  course, 
he  is  doitig  all  he  can  to  establish  this,  but  he  can't  do  it  all.  It's  up  to  you 
to  advertise  him  as  beinc  synonymous  with  such  character  elements.  Bring 
out  that  a  Harry  Morey  pictur  ■  i';  a  cr'pitalization  of  the  element  known  as 
punch.  Tell  that  his  is  a  personality  that  is  virile  to  the  nth  degree.  You 
w-ill  keep  picture-goers  watching  for  his  offerings  if  you  adopt  this  course. 
You  have  a  number  of  good  situations  in  this  picture  which  you  can  empha- 
size. Tell  them  it  is  a  picture  that  carries  the  utmost  in  story  interest 
Feature  the  other  players.  Capitalize  the  title  in  catch  lines  and  a  teaser 
campaign. 


3M0 


\ 

Motion  P  I  c  t  u  .  e  News 


SIMPLEX  DISTRIBUTORS 

IMPORTANT  LINKS  IN  THE  CHAIN  OF  SIMPLEX  SERVICE 


ARGUS  THEATRE  SUPPLY  DIVISION 

of  the  NORTHERN 
ARGUS  LAMP  &  APPLIANCE  CO.  OHIO 
815-23  Prospect  Ave. 
CLEVELAND,  OHIO 

 ♦  


BOSTON  MOTION  PIC- 
TURE  SUPPLY  CO. 
54  Broadway 
BOSTON.  MASS. 


MASSACHUSETTS 
RHODE  ISLAND 
CONNECTICUT 


B  R  E  C  K  PHOTOPLAY 
SUPPLY  CO. 
98  Golden  Gate  Ave. 
SAN  FRANCISCO,  CAL. 


NORTHERN 

CALIFORNIA 
WESTERN  NEVADA 
OREGON 


J.  SLIPPER  &  CO. 
728  South  Olive  St. 
LOS  ANGELES,  CAL. 
Selling  Agents 


SOUTHERN 

CALIFORNIA 

and 

ARIZONA 


DWYER  BROS.  &  CO. 

631  Walnut  St. 
CINCINNATI,  OHIO 


SOUTHERN  OHIO 
and 

KENTUCKY 


ERKER  BROS.  OPTICAL 
CO. 
608  Olive  St. 
ST.  LOUIS,  MO. 


EASTERN 

MISSOURI 
NORTHEASTERN 

ARKANSAS 


Madison  1 
St.  Clair 
Monroe  J 


Counties 

in 
Illinois 


EXHIBITORS  SUPPLY  CO.  ILLINOIS 
845  South  Wabash  Ave.     (Except  Madison,  St. 
CHICAGO,  ILL.  Claire  and  Monroe 

Counties) 

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EXHIBITORS  SUPPLY  CO. 

157  North  Illinois  St.  INDIANA 
INDIANAPOLIS,  IND. 

 ¥  

EXHIBITORS  SUPPLY  CO. 

204  Manhattan  BIdg.  SOUTHEASTERN 
MILWAUKEE,  WIS.  WISCONSIN 


HOLLIS-SMITH-MORTON 
COMPANY 
1201  Liberty  Ave. 
PITTSBURGH,  PA. 

 f- 

LELAND  THEATRE  SUP- 
PLY HOUSE 
97  State  St. 
MONTPELIEK,  VT. 


WEST  VIRGINIA 
and 

WESTERN 

PENNSYLVANIA 


MAINE 

NEW  HAMPSHIRE 
VEKMONT 


LUCAS  THEATRE 
SUPPLY  CO. 
158  Marietta  St. 
ATLANTA,  GA. 


N.  Carolina  Alabama 
S.  Carolina  Luui  iana 
G  orgia  Tennessee 
Fl3rida  South.'rn 
Mississippi  Viriinia 


MICHIGAN  MOTION 
PICTURE  SUPPLY  CO. 
63  East  Elizabeth  St. 
DETROIT,  MICH. 

LUCAS  THEATRE  SUP 
PLY  CO. 
1816  Main  St. 
DALLAS,  TEX. 


MICHIGAN 


TEXAS 
SOUTHERN 


ALBANY  THEATRE 
SUPPLY  CO. 
4  Clinton  Ave. 
ALBANY,  N.  Y. 
Selling  Agents 


EASTERN 

NEW  YORK 
(Except  Greater  New 
York  City) 


AUBURN  FILM  CO. 
AUBURN,  N.  Y. 
Selling  Agents 

BECKER  THEATRE 
SUPPLY  CO. 
184  Franklin  St. 
BUFFALO,  N.  Y. 
Selling  Agents 


CENTRAL 

NEW  YORK 


STATE 


WESTERN 

NEW  YORK 

STATE 


B.  F.  PORTER 
729  Seventh  Ave. 
NEW  YORK,  N.  Y. 


GREATER  NEW  YORK 
NORTHERN  NEW  JERSEV 
Dutchess 


Putnam 

Orange 

Suffolk 

Sullivan 

Rockland 


Counties 


New  York 
State 


ARKANSAS 


SEATTLE  STAGE  LIGHT- 
ING CO. 
21  Madison  Block 
SEATTLE,  WASH. 


WASHINGTON 
and 

OREGON 


LEWIS  M.  SWAAB 

1327  Vine  St. 
PHILADELPHIA,  PA. 


DELAWARE 
EASTERN 

PENNSYLVANIA 
SOUTHERN 

NEW  JERSEY 
EASTERN 

MARYLAND 


SW ANSON-NOLAN  THE-  WYOMING 

ATRE  EQUIPMENT  CO.  COLORADO 

1514  Welton  St.  MONTANA 

DENVER,  COLO.  NEW  MEXICO 


SWANSON-NOLAN  THE- 
•  ATRE  EQUIPMENT  CO.  NEBRASKA 

423  South  13th  St.  SOUTHERN  IOWA 

OMAHA,  NEB. 


SWANSON-NOLAN  THE- 
ATRE EQUIPMENT  CO. 
132  East  Second  South  St. 
SALT  LAKE  CITY,  UTAH 


UTAH 
IDAHO 

EASTERN  NEVADA 


WE33TE3  ELECTRIC 
COMPANY 
719  £th  St.,  N.  W. 
WASHINGTON,  D.  C. 


WASHINGTON,  D.  C. 
WESTERN 

MARYLAND 
NORTHERN 

VIRGINIA 


YALE  THEATRE  SUP- 
PLY CO. 
201  Sheidley  Bldg. 
9th  and  Main  Sts. 
KANSAS  CITY,  MO. 


WESTERN 

MISSOURI 

KANSAS 

OKLAHOMA 

NORTHWESTERN 

ARKANSAS 


I 


TRIPLED  !!! 

Three  Months  Rolled  Into  One!!! 


During  the  month  of  October  the  num- 
ber of  machine  orders  received  at  the 
factory  equalled  THE  TOTAL  OF 
ANY  THREE  NORMAL  MONTHS' 
ORDERS !  !  ! 

And  to  this,  we  might  add  that  each 
succeeding  month  since  the  first  of  the 
year  carried  with  it  an  increasing 
number  of  machine  orders. 

On  many  of  these  orders  appeared  the 
names  of  the  country's  largest  and 
best  known  circuits  together  with  the 
finest  and  representative  theatres. 

We  feel  confident  that  this  tremen- 
dous demand  for  Simplex  which  is  tax- 
ing our  facilities  to  almost  unbelievable 
lengths  speaks  far  more  eloquently  of 
Simplex  popularity  than  can  be  told  in 
any  other  manner. 


Simplex 

Is  Truly  Predominating  the  field 


ThePrecision  Machine  (o.Tnc. 

317  East  34  th:  Si-  Now  York 


The  following  unsolicited 

telegram  speaks  for  itself: 


POSTAL  TELEGRAPH  -  COMMERCIAL  CABLES 

TELEGRAM 

BCUVCmMb 

The  PostdlTtltgfdph  Cctl?  Csticch^I  1." 

O'L.'o'iidjtrdnsmi's  and  dpli.e-i  this  mesij^e  .ubjec;  to  *r:;  it  m;  ges  c2"Siti 

or:  p'lnieJ  o'  l^r  ban  j'  '.n'-  bijnk. 

n>i«H«>«»IO«»  W— fjiiml— ««l>ii«lii  lii<lmi<>««<«««l«<l»t)>«n«i>»«/»iii*i   "If.  I-'  (inmhl  lllmtimmi  m-mi^  IMItlu  TtUTwmt.  I     Form  lol^u 

D25HY  JS  101  H:L.221A  18THX 
m  HEWyOHK  OCT  17  1919 
WATTERSON  R  ROTBACKER 

ROTHACKER  TUM  MSG  CO  1339  DIVERSBif  PKWAY  CHICASO, 
UPON  BEHALF  OF  CAHADIAH  PHOTOPLAyS  LTD.AME  FIRST  KATIONAL  EtHIB- 
ITORS*  CIRCUIT,  PERMIT  1£E  TO  EXPRESS  OUR  UNANIMOUS  APPROVAL  OF  THE 
VERY  UTONEERIUL  AND  UNSURPASSABLE  TINTING  TONING  AND  LAND  OF  THE 
KIDNIGHT  SUN  EFFKCTS  WHICH  YOU  HAVE  PUT  INTO  OUR  PICTURES  BY  JAMES 
OLIVER  CURTOOD  ENTITLED  BACK  TO  GODS  COUNTRY.  YOU  HAVE  RETAINED  ALL 
THE  FRIGID  ATliOSPHERE  OF  FI5TY  SIX  DEGREES  BELOW  ZERO  UNDER  WHICH 
CONDITIONS  A  GREAT  PORTION  OF  THE  PICTURE  WAS  PHOTOGRAPHED.  TO  SAY 
THAT  WE  ARE  DELIGHTED  WITH  THE  LABORATORY  WORK  IS  PUTTING  IT  UILaY. 
I  FEEL  WE  OWE  CONSIDERABia  DEGREE  OF  OUR  SUCCESS  TO  YOUR  TRFATMENT 
OF  IT. 

ERNEST  SHIPMAN. 

See  "Back  to  God's  Country" 

and  you  will  understand  and  appreciate 

Mr.  Shipman's  enthusiasm. 


NOVEMBER  22,  1919 


Reg.  U.  S.  Pmltnl  O0,c, 


XX  No.  22. 


Don  t  Lie!— 


ures  uon 

Have  you  ever  in  your  busy  life  stopped 
long  enough  to  figure  out  the  real 
exhibitor  service  in  the  motion  picture 
trade  press? 

It  would  probably  open  your  eyes  wider 
if  you  did — although  you  felt  all  along 
that  Motion  Picture  News  was,  and  is,  the 
leader. 

Last  week,  for  instance,  there  were  42 
pages  of  usable  service  in  our  columns, 
handicapped  as  the  trade  press  is  by 
printing  conditions.  And  there  were 
100  other  pages  of  news,  ads  and  inter- 
esting and  valuable  facts. 
You  can't  compare  others  with  that. 


Enltred  as  Second  Class  Matter.  Octot-er  IS.  191  i,  at  the'^i 

under  the  Act  of  March  3.  /S79 

Published  Wtekly-$2.00  per  year 

Chicago       —       729  Seventh  Avenue,  New  York 


PRICE  15  CENTS 


—         Loa  Angeles 


iiv 


iirst 


runsi 


«fiiM» 


I 


THOMAS 

DiscoA)erer 


1  Q  1  3 
1  Q  14 


S  tars. 


SESSUE  HAYAKAWA 


'VX/'ILLIAM.  S.  HART 
BESSIE  BARFLISCALE 


•  •  •  »  1 


To  C^ifiiBitors 


Some  years  ago,  when  the  so-called  "Westerns" 
of  the  Silent  Drama  were  hard-riding  themselves 
into  oblivion,  I  ventured  the  opinion  that  a  rug- 
ged, virile,  out-o'-doors  artist  like  William  S. 
Hart,  backed  by  he-man  stories,  would  lasso  the 
fading  popularity  of  this  style  of  drama,  and 
bring  to  the  screen  a  novel  characterization. 

I  had  the  utmost  confidence  in  my  judgment. 
After  engaging  the  services  of  Mr.  Hart,  provid- 
ing him  with  the  proper  scenarios,  and  surround- 
ing him  with  strong  support,  I  laid  my  case  be- 
fore the  exhibitors.  "Play  these  pictures  and 
you'll  make  money,"  I  said.  You  did — and  you 
made  money. 

Some  time  later  there  came  an  incessant  de- 
mand for  a  new  screen  type.  I  had  one  in  mind 
— the  bashful,  unassuming,  homespun  boy,  in  roles 
of  rural  atmosphere.  "Too  radical  an  innova- 
tion," said  a  few  of  my  motion  picture  friends. 
"Not  enough  appeal,"  said  others.  But  I  was 
convinced  that  the  public  was  interested  in  char- 
acter study,  that  it  would  learn  to  love  the  per- 
sonality of  its  delineator,  and  the  cleanness,  the 
wholesomeness,  of  his  stories.  So  I  introduced 
Charles  Ray.  And  again  I  laid  my  case  before 
the  exhibitors.  "Play  these  pictures  and  you'll 
make  money,"  I  said.  You  did — and  you  made 
money. 

The  "American  Girl,"  Dorothy  Dalton,  was  the 
next  type  I  introduced  to  your  audiences.  Physi- 
cally beautiful,  mentally  attractive  and  possessed 
of  a  magnetic  personality,  she  has  more  than 
borne  out  my  prediction  of  success.  The  same 
may  be  said  of  Enid  Bennett,  that  charming  little 
actress,  whose  latest  pictures,  "The  Haunted 
Bedroom,"  "The  Virtuous  Thief,"  "What  Every 
Woman  Learns"  and  "Stepping  Out,"  have 
proved  her  versatility  and  ability. 

I  could  go  on  and  cite  numerous  other  in- 
stances where  faith  in  my  judgment — and  your 
faith  in  my  judgment — has  met  with  rich  reward. 

But  to  get  down  to  brass  tacks. 

The  hour  is  at  hand  for  the  presentation  of  an- 
other winner.  You  know  it.  So  do  I.  The  pulse 
of  business  demands  new  blood. 

You  have  it  in  DOUGLAS  MAC  LEAN  and 
DORIS  MAY,  a  combination  salad  of  youth,  love, 
laughter  and  romance.  The  brightest,  snappiest, 
most  up-to-the-minutest  pair  of  artists  that  has 
ever  graced  the  Silver  Screen. 


DOUGLAS  MAC  LEAN,  who  so  popularly 
supported  such  well-known  stars  as  Mary  Pick- 
ford,  Maude  Adams,  Dorothy  Dalton,  Enid  Ben- 
nett, Dorothy  Gish,  Alice  Hrady,  Margaret 
Anglin,  Marjorie  Rambeau  and  others. 

DORIS  MAY,  who  was  "the  girl"  with  Charles 
Ray  in  "His  Mother's  Boy,"  "The  Hired  Man," 
"Playing  the  Game,"  "The  Law  of  the  Xorth," 
"The  Girl   Dodger,"  and  "Hayfoot,  Strawfoot." 

Pm  offering  these  stars  in  up-to-date  packages. 
Youth  will  be  served.  That  much  you'll  admit. 
All  right,  they  have  youth.  They  have  ability. 
They  have  capable  direction.  They  have  the  sup- 
port of  unexcelled  casts. 

Anything  else? 

Stories! 

Scintillating,  sparkling  stories  from  the  pens  of 
our  greatest  authors.  Comedy  dramas,  guaranteed 
to  work  havoc  with  your  funny  bone.  Love,  ro- 
mance, laughter — delightful  entertainment. 

Their  first  production  is  "Twenty-three  and  a 
Half  Hours'  Leave,"  by  Mary  Roberts  Rinehart, 
baring  the  emotions  of  a  boy  and  a  girl,  the  high 
spirits,  the  rollicking  humor,  the  reckless  dare- 
deviltry  of  our  young  hero  and  heroine,  bringing 
forth  a  riotously  amusing  plot — that's  what 
"Twenty-three  and  a  Half  Hours'  Leave"  is — 
and  each  succeeding  story  is  going  to  be  as  re- 
plete with  the  swish  and  the  dash  of  Youth  and 
its  mockery  of  the  prosaic  Grown-up. 

I  speak  for  a  new  era  in  motion  pictures.  The 
serious  drama  has  its  place,  but  when  the  curtain 
falls,  the  lights  go  up — the  fiddlers  scrape  a  merry 
tune — the  flutes  coo  laughing  lilts  of  love,  and 
comedy  rules  in  her  painted  empire.  It  is  the 
hour  of  Youth — the  stress  and  care  fade  from  the 
scene.  Harlequin  and  Columbine  lightfootedly 
dance  through  life,  while  withered  Pantaloon 
shrinks  in  the  background.  Smiling  and  happy 
faces  greet  them — for  laughter  is  better  than 
tears,  and  thoughtlessness  of  Youth  is  more  pre- 
cious than  the  wisdom  of  years. 

Therefore,  it  pleases  me  to  introduce  DOUG- 
LAS MAC  LEAN  and  DORIS  MAY.  I  assure 
you  they  were  born  to  entertain.  They  are  des- 
tined to  delight.  As  in  the  case  of  Mr.  Hart  and 
Mr.  Ray,  I  say  to  you,  "Play  these  pictures  and 
you'll  make  money." 

Cordially, 


It  lias  always  teen  5^ 
source  oP  sincere  pricLe 
that,  in  introducing  new 
artists,  rny  selections  have 
heen  receivedL  with  cordial 
and  critical  appreciation. 

During  the  present  season 
two  names  ^ill  be  added  to 
the  list  oP  artists  appearing* 
under  ngr  direct  supervision 

(j/'n  Sponsoring 

DOUGLAS  MAC  LEAN 
DORIS  MAY, 

1  am  PuHy  a^s^are  oPrny 
responsihility  to  the  public 
and.  exhibitors,  and  1  accept 
the  hazard  oP  this  nev  venture 
^ith  complete  confidence 
in  niy  judgment, 

T^hese  ^young  people  possess 
the  rare  attributes  oF^ouLth, 
charm  and  intellect;  and 
T  am  giving  them  eveiy  aid 
I  can  comrnand  in  good 
direction,  skilled  support  and 
Stories  by  the  best  lyiovn 
authors.  ,-j<-~^ 


Ik.. 


$blOOO 

for  the  Pi rst^  stories 

ly/iWJm  LEAVE 

jGji^ary  IlgBerts  Rine£ari 

mary's  ankle 
what's  your 

HUSBAND  DOING? 

George  V.  HoFari 

SOME  HONEYMGDN 

Charles  C^erEardEall 

MR.  AND  MRS. 
NOT  MARRIED 


The  picture  produced  hy 
THOMAS  H.  INCE 
Starring 

Douglas  Mac  Lean 

and 

Doris  May 

are 

Paramount'Artcraft  Pictures 

!f  FAMOUS  PIAYERS-LASKY  CORPOR.WION  f^-.'- 


Canadian  Dismhutors : 
Famous  Lasky-Film  Seriice,  Ltd.,  Headquarters,  Toronto 


[V 


mm 


A'  o  r  ember  2  >  ,  1919 


3657 


3658 


Motion  Picture  News 


I  0  V  e  mh  e  r  22,  1919 


3659 


3660 


Motion  Picture  N  ew  > 


^  PARAMOUNT- 


November  22,   i  9  r  9 


3661 


AL  ST.  JOHN  COMEDY 


ere  'sNoL  aw  Against  Laugh  Speeding 


"THAT'S  good  !  For  Al  St.  John 
is  here !  The  comedy  star  in 
his  own  comedies.  "Speed  "  is  the 
first.  It's  great !  It's  unique !  It's 
a  knockout !    Honest !     No  exag- 


geration. It's  different.  It's  very, 
very  funny.  It  tells  a  complete  com- 
edy story.  It's  a  jazz-comedy  de 
luxe  —  in  a  class  by  itself. 


You  know  me, Air  |Mg  "Speed"!  Hurry! 


Mib2 


Motion  Picture  N  ew  <: 


m 


Are  Constructive  Policies  and 

Principles  of  vital  importance?  OU/^^xo-oexJue^jL. 

Are  Foresight  and  Initiative 
indispensable  factors  of 
progress? 

Is  Quality  in  Produc- 
tion imperative? 

Is  National  Advertising  ben- 
eficial and  really  necessary? 


All  of  these  are  component  parts  of  the  administration  of  the  FamouS'Players 

Lasky  Corporation. 

BUT— 

This  organization  offers  to  exhibitors  something  more,  something  of  primary 

importance,  and  that  is — 

SERVICE! 

The  dictionary  defines  "service"  as  "the  performance  of  labor  for  the  benefit 
of  others." 

That  is  OUR  understanding  and  application  of  the  word. 
Famous  Players'Lasky  service  is  a  Service  that  Serves. 
More  than  the  mere  physical  handling  of  film ; 

More  than  the  creation  of  exploitation,  advertising  and  pubHcity  material ; 
More  than  just  the  mechanical  routine  of  selling,  booking,  billing  and  shipping. 
Into  each  of  those  functions  we  put  the  maximum  of  effort  and  conscientious 
attention. 

And — in  addition,  we  make  a  constant  study  of  the  requirements  of  our 
exhibitors ; 

Striving  always  to  anticipate  and  supply  their  needs,  getting  behind  any  plan 

which  we  beHeve  will  be  constructively  beneficial  to  them. 

If  you  are  a  Paramount  Exhibitor  you  already  know  these  things. 

If  you  are  not  a  Paramount  Exhibitor  we  would  Hke  to  make  you  one  and 

through  this  service  \eep  you  one. 

The  Famous  Players-Lasky  Corporation  has  three  watchwords.  They  are 


QUALITY 


SERVICE 


COURTESY 


FAMOUS  PLAYERS -LASKY  CORPORATION 

AOOLPH  ZUKOR  Pm    JESSE  L  LASKY  V^P^s      CECIL  B  DE  MILLE  D-re^forC.  nera' 


How  Does  Hodkinson 
Get  So  Many 
Big  Productions  ? 

This  is  not  a  question  that  we  ask  the  exhibitors  of  the  country. 
It  is  the  question  that  hundreds  of  exhibitors  are  asking  as. 
The  question  they  ask  other  exhibitors  and  the  many  Hodkinson 
managers  and  salesmen. 

There  was  no  accident  or  luck  about  our  getting  the  Benjamin 
B.  Hampton  productions,  "The  Westerners,"  the  first  of  the 
Great  Authors'  Pictures,  or  "  Desert  Gold,"  the  first  of  the  Zane 
Grey  pictures.  One  year  ago  Mr.  Hampton  set  out  to  produce 
exactly  the  big  pictures  that  he  has  produced  and  that  you  are 
now  playing  with  such  success. 

There  was  no  accident  about  our  getting  J.  Parker  Read  Jr.'s 
wonderful  "Sahara."  Other  distributors  with  less  vision  and 
with  a  lesser  knowledge  of  the  kind  of  pictures  that  exhibitors 
want  for  profit  and  for  popular  approval  had  turned  "Sahara" 
down.  Released  in  hot  July,  it  has  made  a  fortune  for  its  pro- 
ducer and  profits  for  exhibitors  everywhere. 

There  is  no  accident  about  the  first  Dietrich-Beck  production, 
"The  Bandbox,"  now  just  released  nationally.  It  is  a  great 
melodrama  and  we  knew  it  would  be  before  the  scenario  was 
ever  set  down  on  paper. 

In  the  ne'xt  six  weeks  we  will  release  four  more  big  productions, 
for  which  exhibitors  will  want  to  save  open  time. 

The  W.  W.  Hodkinson  Corporation  is  getting  the  big  productions 
because  the  producers  who  are  making  them  know  before  they 
start  exactly  what  they  want  to  make ;  how  they  want  to  make  it 
and  what  it  will  do  for  exhibitors  after  it  is  made. 

It  may  interest  exhibitors  to  know  that  every  exhibitor  who  has 
played  one  of  our  big  productions  on  percentage  because  he 
thought  our  prices  too  high  has  seen  us  take  more  money  out  of 
his  houge  on  percentage  than  we  asked  as  a  straight  rental — - 
most  of  the  time  twice  as  much. 


W.  HODKINSON  CORPORATION 

527  Fifth  Avenue .  New  York  Qty 
DistribuUhg:  through  VMHtlxchange  Incorporated 


RIDE  TO  VICrORY 


WITH 


ANITA 
STEWART 

PRODUCTIONS 
■J^   INC.  JI0 


CBAS.T.MlSy 


Jj^;  'ARSHALL 
PRODUCTION 


Cireaied  tindeir  iKe  Pei«onaI  Supervision  of 
LOUIS  B.  A\2!«nEIt 

as  a  Special  Super  Bfodaction  &y  I^ad  SliowBreseti^tion 

A  FIRST  KATIONAX  AXTRACXION 


Tom  Moore  Knows! 


TOM  MOORE,  Washington  —  aggressively  pro- 
gressive exploiter  of  photopla}^,  whose  keen  and 
discriminating  judgment  has  made  him  one  of 
America's  most  successful  exhibitors  —  will  show 


in  his  great  Rialto  Theatre  during  the  coming 
season.  Mr.  Moore  is  in  business  to  make  tnontyt 
He  expects  REALART  PICTURES  to  increase  the 
large  prestige  of  his  house !  There  is  no  patent  on 
his  system  —  no  copyright  on  United  States  coin. 
Re  alar  t  is  ready  to  help  you  mint  money,  tool 


TOM  MOORE 

WASHINGTON,  O.  C. 


REALART  PICTURES  CORPORATION 

ARTHUR  S.  KANE,  President 

469  Fifth  Avenue  New  York  City 


kt  of  the  Shadow 

of  Loveless  iTouth 


Barjbabetta  was  a  creature  of  environment.  By 
some  strange  freak  of  inheritance  she  possessed  all 
the  sweetness  and  grace  of  her  dead  mother.  But 
these  qualities  were  stifled  by  the  selfishness  and 
boorishness  of  her  father  and  her  two  impossible 
brothers.        ^  ■  ^ 

In  R^alart's  nonpareil  photoplay  production  of 
Mrs.  Fiske's  great  stage  success, 

''Erstwhile  Susan"  ' 

the  crushed  and  well  nigh  broken  spirit  of  the 
little  kitchen  drudge  grips  the  sympathy  of  all. 
Her  dull,  drab  days  are  lengthened  into  weeks  and 
months  and  years  of  hopeless  toil; 


And  then 


From  the  uovel  by  Heien  M  a  r  t  i  n 
Direc  t  i  oil  J  o'Kii  S..  ft  o  b  e  r  t  s  o  n 
Scenftistid^^y !K  a  t  h  r  y  n  e  S  t  u  art. 


to  The  Sunshm 

-JSii 

of  Happy  Maidenhood* 

The  MIRACLE  is  wrought!  Two  great  inilu^ces 
come  into  Barnabetta's  Hfe:  ^ 

Mother-love  for  which  her  child's  heart 

yearned,  and  — 
Love  of  a  maid  for  a  man. 

The  barriers  which  hold  her  strong,  emotional 
nature  in  check  are  swept  away  and  Barnabetta, 
transformed,  stands  revealed  in  thfe  full  glory  of 
>vomanhood.    In  the  interpretation  of  the  story  b; 

Constance  Binney 

the  lights  and  shadows  are  deftly  handled.  Somber 
periods  of  repression  and  abuse  have  the  poignancy 
,of  pathos;  while~the'1ltglr^ights  of  humor  and 
^H^iment  are  sparkling  and  J^ivid. 


Book  this  fine  picture,  NOW.  Oui 
word'for  it,  you  will  be  arranging  fn 
a  return   booking,  AFTERWAR 


"Soldiers  of  Fortune'' 

By  RICHARD  HARDING  DAVIS 

An  ALLAN  DWAN  Production 

Just  Red-blooded  Adventure! — A  Thrilling  Book!— A  Gripping  Picture! 

IF  you  want  your  patrons  to  forget  home  cares  and  business  worries,  book 
"SOLDIERS  OF  FORTUNE"  for  an  early  two-week  run  at  your  theatre. 
Thrills?  Nothing  but — !  Love  interest  ?  Say!  Fearless  riders  and  daunt- 
less miners!  American  engineers  and  Central  American  brigands!  Revolution- 
ary chiefs!  Beauteous  maidens  —  in  distress!  Rescues,  raids  and  love-making! 
Something  moving  all  the  time,  exactly  as  Richard  Harding  Davis  imagined  it 
and  as  Allan  Dwan  alone  can  picture  it.  If  you  are  eager  to  give  the  public 
that  supports  you  the  best  entertainment  of  its  life,  see  the  nearest  Realart 
Exchange  today  for  this  Realart  Special! 

(Presented  by  Mayflower  Photoplay  Corporation) 

REALART     PICTURES  CORPORATION 

ARTHUR  S.  KANE,  President 

459  FIFTH  AVE.  ~  NEW  YORK  CITY 


■mm 


November  2  2,  1919 


3669 


Somethrng  Novel-^Somethrng  Dislinclive  ^ Starllindli^  DiTferenl! 


FILMDOM'S  'ARISTOCRAT  NOVELTY  FEAIURE 

ANIMATED  FUN  —  SPARKLmG  WIT  — CLEVER  TRAVESTY 
AND  KO\ELTY 

Kever  in  history  a  short  feature  like  this  one!  It's  worth  looking  into 


PRODUCED  6X" 

FA.A.DAHME^'^^LUI^  JEEL 

exclusivel/  distributed  W 

CAPITAL  FILM  CO. 

bceeutiVeOffe  Consumers  6ld^_Cliiea^ 


UNITED  AUTISTS  CORPORATION 

MARY  PICKFORD 

CHAttLIE  CnAJ>LINJ 
DOUGLAS  FAIBBAKKS 
D.W.  GRIFFITH 


si^n  up 
while  you  can  still 

^et  an  early  run 
on 


II 


DOUGIAS 
FAIRBANKS' 

second  release  through  United  Artists  Coi  Doration 

WHEN  THE  CLOUD$  DOLL  W 


Mail  the  Coupon  Below 
for  Full  Information 

On  the  opposite  page  you  will  find  a  list  of 
United  Artists  Corporation  Branch  Offices.  Fill 
in  your  name  and  address  on  the  coupon  below 
on  this  page,  and  mail  it  to  your  nearest  Branch 
Office.  Full  information  will  at  once  be  sent 
you  regarding  the  rental  of  DOUGLAS 
FAIRBANKS'  new  picture  "WHEN 
THE  CLOUDS  ROLL  BY." 


or  you'll  have  to  hide 
from  your  theatre  patrons 
when  theu  find  out 
youye  missed  it ! 


Decembet 


\ 


Do  you  remember? 


When  D.  W.  GRIFFITH  gave  the  world  "THE  BIRTH  OF  A  NATION", 
he  set  a  standard  years  ahead  of  his  day,  a  standard  that  endured 
to  the  spring  of  1919. 

"THE  BIRTH  OF  A  NATION."  until  this  time,  had  remained  the  one 
great  outstanding  film  classic,  with  records  unapproached  in  countless 
theatres  the  country  over. 


Then  came  "BROKEN  BLOSSOMS"  and  with  it  a  new  standard,  new" 
records,  undreamed-of  achievements  in  box-offices  everywhere. 

Do  you  remember  what  "THE  BIRTH  OF  A  NATION"  did  in  your 
town  —  perhaps  in  your  very-  theatre  ?  Do  you  know  that 
"BROKEN  BLOSSOMS"  is  as  far  in  advance  of  "THE  BIRTH 
OF  A  NATION"  as  that  master-film  was  in  advance  of  its  day? 

The  press  of  the  country,  the  leaders  of  thought  and  the  critics  of  art 
and  drama,  the  great  public  and  your  fellow  exhibitors  so  proclaim 
it. 

Book  "BROKEN  BLOSSOMS"  for  your  theatre  now.  Don't  wait  for  our 
sales  manager  to  call  on  you.  Cut  out  the  coupon  below,  fill  in  your 
name  and  address  and  mail  it  to  your  nearest  United  Artists  Corpor- 
ation Branch  Office  at  once  and  get  full  information.  It  will  mean 
profit  and  prestige  for  your  theatre. 


UNITED  ARTISTS  CORPORATION 

MARY  PICKFORD  *  CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS  •  D.W.  GRIFFITH 

Cut  out  the  coupon  on  this  page,  fill  in  your  complete  address,  and  mail  today  to  your 
nearest  United  Artists  Corporation  Branch  Office — see  list  below — for  full  information  on 
D.  W.  Griffith's  greatest  creation,  "Broken  Blossoms." 


Atlanta,  Ga. 
Boston.  Mass. 
Chicago,  III. 


1  1  I  Walton  Street 
41-43  Winchester  Street 
I  7  North  Wabash  Ave. 


Cleveland.  Ohio    2143  Prospect  Avenue 


Dallas,  Texas 
Denver,  Colo.  . 
Detroit,  Alich.  . 
Kansas  City.  Mo. 


1930  Main  Street 
617  19th  Street 
605  Joseph  Mack  Bldg. 
922  Oak  Street 

Washineton,  D.  C. 


Los  Angeles,  Cal.  643  South  Olive  Street 

Minneapolis.Minn.  402  Film  Exchange  Bldg. 

New  York,  N.  Y.  .  729  Seventh  Avenue 

Philadelphia.  Pa.  .  I  3 1 9  Vine  Street 

Pittsburgh,  Pa.      .  4 1 4  Ferry  Street 

San  Francisco,  Cal.  I  00  Golden  Gale  Avenuf 

Seattle,  Wash.  1 200  Fourth  Avenue'  ' 

Toronto,  Canada  .  123  Bay  Street 
601  Mather  Building 


-.9 


-7 


Here's  a  Big  Show! 
Bill  It  Like  a  Circus ! 

This  beloved  American  Classic  is  backed  by  a 
greater  stage  run  than  any  other  drama. 

Four  road  companies  now  out. 

The  picture  portrays  true  to  life  all  the  spec- 
tacular scenes  the  stage  could  only  suggest. 

Hundreds  of  masked  night-riders  in  a  dare- 
devil chase  over  mountains  after  an  outlaw. 

Realistic  feudal  bittles,  and  gun  fights  be- 
tween revenue  officers  and  moonshiners. 

Thrilling  horse  race,  showing  th3  great  Ken- 
tucky handicap,  with  a  girl  jockey  winning 
by  a  nose. 

Great  cross-country  fox  chase  by  mounted 
hunters. 

Girl  on  horseback  leaoin^  broken  bridge  over 
yawning  chasm,  and  dashing  into  blazing 
barn. 

A  MID-DECEMBER  RELEASE 
Presented  by  Louis  B.  Mayer 
Written  by  Charles  P.  Dazey 


.->  w 


-ii.  ■ 

»* .. . 


3674 


Motion  Picture 


D.  W.  Griffith 

presents  his  initial 
personally  directed 
First  National  Attraction 


The  Greatest  Question' 

A  Portentous  Drama 

of  Today 
Jl  Late  December  Release 


3676 


Motion   J'  i  c  t  u  r  e   N  c  u:  s 


THE  CONFESSION 
A  SENSATION! 

BREAKS  ALL 
RECORDS  AT  BOSTON 

CRITICS  AND  PUBLIC  UNANIMOUS  IN  THEIR  OPINIONS. 

READ  THESt:  ^ 


'The  Confession"  Is 
Beautiful  Song  of 
Devotionl 


J-ioniy    or  actir. 


brr°"  --r-'«- 


THE  CONFESSION 

By  HAL  REID 

This  Wonder-Picture  Had  its  Premier  at  Symphony  Hall,  Boston,  Mass.,  on  Monday  Night,  November  3rd, 

and  on  Tuesday  Morning 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT  OF  NEW  ENGLAND 

BOUGHT    THE    SIX  NEW   ENGLAND  STATES 

For  Particulars  as  to  Other  Territory  Either  for  Booking  or  State  Right  Sale  Communicate  with 

GKO.  H.  DAVIS 

or  NATIONAL  FILM  GORP.  OF  AMERICA 


JOE  BRANDT,  Gen'l  Repr. 


1600  BROADWAY,  N.  Y.  CITY 


FRANK  KEEMAN 


BROTHERS  DIVIDED 

bij  Geri-pude  Andi'ews 


9-.  % 


Gall  a  girl,  however  good  and  lovely,  he 
translated  from  the  Kitchen  pots  of  a 
country  road  house  to  the  formalities 
and  nttniberless  demands  of  society: 
and  fit  into  the  new  life  and  adorn  it? 

an  a  wealthy  and  admired  youn(§ 
man  be  kappy  witlv  suciv  a  wife  ? 

^  art  sKe  be  Kappy  witK  Ixinv? 
"■'''=<^t?"ttenby    EONCE  ERRET 

O  PAR-TS 

roducedby  CME   ICTURES  ORPN 


Pathe's  Pearl  White  Serials  have  played  to  about 
all  the  nations  of  the  earth. 

Men,  women  and  children,  white,  black,  yellow, 
brown,  red  have  sat  spellbound  as  they  watched 
the  action,  the  acting  and  the  beauty  of  production, 
and  felt  the  inevitable  thrills. 

Here's  another  the  fame  of  which  will  echo  from 
Greenland  to  Bombay! 


A  BLACKTON 

PRODUCTION 

An  apt  title;  the  dawn  of  love;  the 
dawn  of  hope  for  a  stricken  man;^ 
and  all  the  beaut/ that  goes  with  dawn. 

DAWN 

with  Sylvia  Breamer  and  Robert  Gordon 

From  the  successful  novel  by 
Eleanor  H.  Porter. 

Directed  by  J.  Stuart  Blackton 

Six  Parts 


*A  WONDER  OF  A  STAK"says  a  well  known  exhibitor  of 


m 

Iff 

V 
M 
V 

V 
H 


GEORGE  RSEITZ 

IN 

"BOUND  AND  GAGCm/ 

nri/lM      MAItCU£RIT£  COURTOT 

usi  had  ihe  pleasure  of  seeing  your  latest 
serial^Bound  and  Gagged'wiih  a  wonder  of  a 
star,  George  B.Seilz.  You  have  here 

a  star  wiih  a  wonderfully  winning  smile,  an 
athlete  and  a  regular  daredevil .  SOME  BOY, 
believe  me! -H.B.Waiis,m'gv.  Strand  Theatre,Omaha. 

Any  exhibiioT  who  looks  ai  this  serial 
is  sure  io  be  enihusiastic! 


Produced  and  directed  by 
George  B.  Seitz 


TEN 


Wrif-fen  by  Frank 


EPISOBES 


0  7  e  m  b  e  r  22,  1919 


368S 


SHOULD  A  HUS ' 
BAND  FORGIVE  ? 

StaaeU  by  (^Lriayyi  Qoajyer  i>n 

U-A-Waisn,  the  Leading  role  - 

^  WILLIAM  FOX  SPECIAL 

ENTERTAINMENTS 


3686 


Motion  Picture  New 


Book 

the  attraction 
that  holds 

every  element 

of  Box  office 

drawing  power 


BCDK  IT  :7\W 

FOX 


ENTERTAINMENTS 


J  ov  ember  22,  19  ^9  ^ 

What  about 

YOUR  wife  ? 


ou 


? 

f 

? 


^(7^5  she  fret for  diamonds , 
Umousmes ,jme  clothes  md 
a  Ufe  above  your  means 

T)oes  she  hate  domestic  duties 
and  Long  to  be  a  write^r ,  a 
lawyer^  a  doctor  or  an  artist 

If  ambition  is  Luriny  her  on  O 
y  j-^  where  will  it  Lead  her  ( 

would  know  the  answer  see 

THEDA  BARA 

presented  by  WUUamTox  Cn 

(9  ll  ($ 


lA  Tfieda  Bam  Supev-J?rodnicbCon 
TtiOyt  settles  year  ^robiem  > 


3688 


Motion  Picture  N  e 


w 


'Under  the  o^en  sky ,  in  the  pdorous 

air  of  the  orchard, 
denJin^  with  golden  Jruit,'was  spread 
ihe feast  of  betrothal 


In  res  ponse  to  a  defi- 
nite demand  for  the  bet- 
ter things  in  motion  pic- 
tures this  vitjily  dramatic 
J)oem  has  been  made  to  live 
and  breathe  and  have  a  be- 
in^  which  no  other  art  or 
'mipc  could  contrive- 

Longfellow  will  live  as 
never  before  in  the  hearts 
of  all  the  world  through 
this  triumph  of  the 
screen- 


ll?c  "Beautiful  cMaid  of  Tair  cAcadit 

lives  for  all  time  on  the  screen 

ave  read  '2'VANC£/LINE,thc  immortal 
<^  |)oem  of  Henry  Wadswarth  iongfellow- 

In  your:  imagination  you  have  pictured 
Qentlc  'E'vdn^dine,\^hoschcauty  ipn^fellow  de- 
scribed as  bein^  \i]!^c  Txquisitc  oMusic- 

You  can  nows^^  tWis  vision     Qlestial  'Brightness 
and'\vdtch  -  not  read  -  the  tenderest  love  story  ev^er 
unfolded  •  It  is  told  in  the  WILLIAM  FOX  PiLE- 
SENTATION  of  5"'Vdn^'e/in£,])roduced  with  the  most 
elaborate  scenery  and  costumes  ever  known  to 
motion  ])ictures 

own  in  the 

hcst  theatres  everywhere  ■  U  represents  the 
beauty,  realism  and  deep  dramatic  power  of 

FOX  ENTEKTAINMENTS- 

WllLIAH  Fox 

Ffi)X  FILM  COJirOiL::4.TION 


0  V  em  b  e  r  22,   i  9  i  9 


HIS  FULL  PAGE 
ADVERTISEMENT 
is  being'  puMished  by 

T)elineator, 
Ladies  %?me  journal , 
TLctoriaL  Ijeyiew, 
Gi^man's  Jfome  S^ompanipn 
'yanity  Fair 
and  other  natLonaUy  circu- 
lated  magazines  as  a  part 

THE  GREATEST  ADVEK- 
USING  CAMPAIGN  m 

ike  history  oj^  motion  pictures  - 


BOOK 

and  reap  your  share  of  its 

TREMENDOUS  BENEFITS 


FOX 


ENTERTAINMENTS- 


3690 


Motion  Picture  News 


Fix  definitely  your 


with  the  little  folk  on  a  holiday 
your  showmanship  will  tell  you  that 

JACK  and  ihe  BEANSTALK- , 
ALADDlNam/  theWOmERWl  LAMP, 
ALI  BABAa/z^  ^A^PORTY  THIEVES, 
FAN  FAN, 

BABES  in  the  WOODS  and 

TREASURE  ISLAND 

are  the  attractions 
that  will  absolutely  satisfy 
your  patrons  and  fit  in£o  the 


season 


your 


FOX 


■^November  22,  1919 


5691 


|[HEN  there  are  the  j 
wonderful  £ee  productions 
of  which  these  are  pre  ^ 
sented  for  your  selection  •• 

TWO  LITTLE  IMPS, 
TROUBLEMAKERS, 
AMERICAN  BUDS, 
WE  SHOULD  WORRY, 
DOING  THEIR  BIT, 
SWAT  THE  FLY, 
TELL  IT  TO  THE  MARINES, 
SMILES  

'^ek  the  bi^^est  sui^^^ 


of  your 


ENTERTAINMENTS 


3692 


Motion  Picture  New 


WILLIAM 
FOX 

^^i^  9ubervCsLcn 


Supervisoon 
Enm^ton  del  Ruth  - 


crc^wd  theatres 
when  feature 
dramas  fail  to 
draw  — 

QJiei/  absolutely 
Insure  yoiir  theatre 
ciyainsu  small  jyatmi 
dge  and  auamntee 
cmtinuab  success  ^/i* 


AINMENTS 


GASNIER  Presents  ROBERTSON-COLE  SPECIAL  \ 


A  man  wKo  has  loved  a  ihousand  times 

Has  lived  a  thousand  lives 


Fascinating  Unusual 
Attractive  to  All  Sexes 
The  First  Film 
of  its  Kind 


Available  at  all  ROBERTSON -COLE  EXCHANGES 


ROBERTSOKf-COLE  PRODUCTION 

ADVENTURE  SCENICS 


y  HIS  is  a  Scenic  \OitK  all  tketKrills  and  entertainment 
of  a  great  dramatic  performance  and  it  is  even  more 
interesting  because  it  makes  tke  spectator  feel  that  Ke 
is  part  of  tke  adventure.  Tke  camera  rode  along  on 
a  raft  down  tke  swirling  rapids,  and  time  after  time 
tke  spray  was  dasked  into  tke  lenses.  Tke  man  in 
^Ke  audience  is  keld  spellbound  by  tke  feeling  tkat  ke 
-  tke  man  bekind  tke  camera  as  tke  raft  daskes  along. 


Available  at  aU  ROBERTSON  -  COLE  EXCHANGES 


ROBERTSON- COLE  PRODUCTION 


Available  at  all  ROBERTSON -COLE  EXCHANGES 


ROBERTSON-COLE  SPEQAL 


[O/PNEVP 


Tourneur's  Best  Picture 

S'lJV.t   /'.    .V.  Harrison 

■'I'Vum  point  of  i)roduc- 
tion  as  well  as  heart  ap- 
peal, 'The  Broken  Butter- 
fly' is  the  best  picture 
Maurice  Tourneur  has 
ever  produced.  A  deep 
teeling  of  sympathy  and 
tender  pathos  is 
awakened  for  the  prin- 
cipal characters.  The 
spectator  feels  their  joys 
and  sorrows  intensely." 

From  Harrison's  Reports,  Nov.  1st. 


I  I 


III 


From  the 
story 

MARCENE 
by 

Penelope 
K  n  a  p  p 


Available  Bt  all  ROBERTSON -COLE  EXCHANGES 


ROBERTSON- COLE  PRODUCTIONS 

H.  B.  WARN 


From 
MAtrimony 


Available  at  all 


'yHE  creator  of  tKe  role  of  "Alias  Jimmy 
Valentine"  is  back  in  the  etmospKere  of  th# 
society  Raffles  and  Kis  latest  production  is 
undoubtedl;p  the  finest  society  drama  of  the  season. 
It  will  hold  you  fast  from  the  first  hundred  feet 
to  the  last  flicker. 

The  charm  of  Warner's  subtle  personality 
per^Jades  the  mystery  and  heart  thrill  of  the 
picture.  He  is  supported  by  a  splendid  cast  and 
is  backed  b^  a  production  of  unequalled  quality. 
This  is  absolutely  Warner's  best  contribution  ta 


ROBERTSON-COLE 

EXCHANGES 


NewZink 


3700 


Motion  Picture  X  e  w  s 


-A.  pHotodramatic  offering  of  tense  interest, 
in  wHicH  a  woman  finds  Herself  a  pawn  in 
tKe  Hands  of  a^  notorious  man  and  battles 
witH  all  Her  migHt  against  tHe  strange 
fascination.  ^ 


fABerst 


UNITED 

Picture.  Theatres   Am  erica.  Inc 


I 


A'  u  i  ember  22.  1919 


The  ETERNAL 


MOTHER^ 


'iff 


TKe  screen's  most  brilliant  emotional  actress 
in  her  greatest  role.  A  sxiperb,  attention 
holding  story,  elaborately  produced  and  a 
box  office  attraction  par  excellence.     JZ^  jZ^ 


UNITED' "^^^^ 

PictureTmeatreso^  America.  Inc 


3702 


Motion  Picture  News 
\ 


LOOK  WHO'S 

The  Girl  With  The 


S'Y-  FI 

In  aS'eriec  q/" 
Com  edies^  of  the 


9encl  em  away 

Ci<?^y'9  Funny  moon 
Ci997'5  Sa^^y  StockinQ? 


Released  9oon 


UNITED 

PiCTUReTmEATRES  ofAMERlCA.iNC 


Pr  ic/ent 


HER.E  !!! 

^/orld  Famous  Wink. 

t  ZGERALD 

Two  Reel 
S'tire  fire  Kind. 


Lau<jKin^  witK 


1  Cis^y  s  Financial  Flivver  f  f 


Cis^'y's  Economy 


AGreab*Buy* 


UNITED 

Picture.  Theatres  of  America.  Inc 


3704 


Motion  Picture  N  e  w  x 


A  man  who  had  earned  every  dollar  he  possessed  and  was  willing  to 
gamble  his  last  penny  on  his  own  ideas  is  the  story  of  an  American  boy  who 
in  his  native  land  had  achieved  no  little  fame  as  a  director  of  good  pictures. 
Morton  Thornton  is  his  name.  He  had  an  innate  love  and  respect  for  truth 
even  in  pictures     He  believed  that  realism  was  necessary  in  a  photoplay. 

He  knew  that  romance  and  passion  are  most  alluring  when  associated  with 
primitive  man  and  woman. 

He  knew  his  public  and  that  the  great  mass  of  humanity  have  for  a  thousand 
years  been  interested  in  gypsy  life.  Among  this  primitive  race,  living  in  the  20th 
Century  none  of  their  men  or  women  ever  bent  their  knee  to  convention.  Life 
and  passion  with  them  were  untraromeled  and  ran  as  wild  as  does  water  in 
mountain  brook. 

He  played  his  all  on  public  interest  and  thus  he  evolved  ROMANY  "Where 
Love  Runs  Wild." 


CAimouncin^ 

Cosmo 

Hamilton's 

Super-Achievement 

EVE 


EXILE 


L      V  £Ji 


SAMUEL  S-HDTCHINSQN 


IN 


COSMO  HAMHION 

ASttpecb  Spedal 
r  Production 


Here's  the  super-attraction  of  the  season — a 
feature  photodrama  by  the  author  of  "Scan- 
dal"— the  play  that  has  run  for  half  a  year  in 
New  York  and  Chicago.  Enacted  by  the  great- 
est all-star  cast  ever  assembled.  Each  player  an 
artist  of  note — especially  chosen  for  particular 
ability.    Superbly  directed  by  Burton  George. 


Produced  by 

AMERICAN  FILM  COMPANY.  INC. 

Samuel  S.  Hutchinson,  Pres. 


IKS 


Presents 


mmS  AUTHOR  </ SCANDAL" 

Sensational 
All  Star  Cast 


John  Sheen  Thomas  Santschi 

Paul  Armitage  Wheeler  Oakman 

Eve  Ricardo  CHARLOTTE  WALKER 

Jim  Ricardo  George  Periolat 

MiM  Kekewich  Martha  Mattox 

Nina  Carey  Violet  Palmer 

Elaster  Monday  Harvey  Clark 

George  Armitage  Melbourne  MacDowell 

Simon  Bean  Perry  Banks 


Photogrmphjr  and  Lighting  Effect*  by  Dal  Clawaon 
Architectural  Designing  and  Technical  Effect* 
by  S.  A.  Baldridge 

Distributed  by 


SAMUEL  S-HUTCHINSON  72^502/^ 


COSMO  HAMILroN)5  LATEST 
GREATEST  WORK 

Theatres  in  New  YorK  and  Chicago  have  played  "Scandal"  continuously  for  more 
than  half  a  year.  Hundreds  of  thousands  of  people  paid  their  money  at  the  box 
office  to  see  it.  Other  millions  are  familiar  with  Cosmo  Hamilton  stories.  His 
name  is  known  all  over  the  country.  People  are  interested  in  reading  Cosmo 
Hamilton  stories — in  seeing  Cosmo  Hamilton  plays  and  pictures.  American 
Film  Company  now  is  offering  his  latest  and  greatest  work — "Eve  in  Elxile" — 
as  a  special  super-feature  attraction. 

Enacting  the  story  is  the  greatest  cast  that  has  yet  been  assembled  to  produce 
a  famous  story.  Included  in  it  are  CHARLOTTE  WALKER,  Thomas  Santschi, 
Wheeler  Oakman,  Melbourne  MacDowell,  George  Periolat,  Martha  Mattox,  Violet 
Palmer,  Harvey  Clark,  Perry  Banks  and  a  dozen  more  favorites  of  screenland.  Lois 
Zellner,  famous  for  her  scenario  work,  prepared  the  working  script.  Burton 
George  superbly  directed  it.  It  is  a  perfect  production  in  every  respect.  Unques- 
tionably it  will  create  new  box-office  records  wherever  it  is  shown.  Many  theatres 
will  play  it  continuously  for  one,  two  and  three  weeks.  Are  YOU  going  to 
profit  by  this  opportunity?  Get  in  touch  TODAY  with  the  American  Film 
Company  representative  at  your  nearest  Pathe  Exchange. 

BOOK  THIS  BIG 
SPECIAL  FEATURE  NOW! 

Produced  by 

AMERICAN  FILM  COMPANY,  INC.   Distributed  by 


Samuel  S.  Hutchinson,  Pres. 


PATHE 


November  2  2,  1919 


3709 


WE  TOLD  YOU 

to  warn  your  audiences  to  leave 


JVSS  OF  SERVICE 

SYMBOL 

\  Telegram 

joay  Letter 

Blue 

/  Night  Message 

Nite 

\Night  Letter 

N  L 

hone  ol  these  three  symbols 
ears  after  the  check  ( number  of 
ids)  this  is  a  teiegrsm.  Other- 
le  its  character  is  ind  icated  by  the 
IMmI  appearing  after  tiie  check. 

WESTERN  UNION 


UNION 

NEWCOMB  CARLTON.  PRESIDENT  GEORGE  W.  E.  ATKINS,  FIRST  VICE-PRESIDCNT 


CUSS  OF  SERVICE 


Telegram 


Day  Letter 


Night  Message 


Might  Letter 


If  none  of  these  threi 
appears  after  the  check  ( 
words>  this  is  a  telegran 
wise  its  character  is  indicj 
symbol  appearing  after 


CEIVED  AT  1653  BROADWAY,  NEW  YORK  CITY 

A    5360  M    24  IIL 

SJILT  LAKE  CITY       UTAH  6 
AilTHUR    KME  5RE2IDE1T? 

REALAHT  PIcrjRES  CORP       739-7TH    AVE    2JEW  YORK  UY 
CONSTAIICE  3IHNEY  GREAT      x/IY  PEOPLE  -FELL  IIT  LOVE  WITH  HER    IF  ERST 
WHILE  SUSAE  SAMPLE  OF  REALART  I  AH  OIIE  HUHDHED  PERCE!TT  FOR  REAL- 
ART  PICTURES 


REALART 

PICTURES  CORPORATION 


GEORGE  MAYNE 

MAIUaiNG  DIRECTOR 

ALIERICAN  THEATRE 


odl  tliur  S.IGine  president 

469  Fifth  Ave.,  NewYoik 


3710  Motion  Picture  News 

I'VE 

Nothing  but  the  Truth 
The  Very  Idea 
Nothing  but  Lies 

Signed 

TAYLOR 


N  o  r  I'  tti  b  e  r  2  2 ,   I  p  I  p  ^ 

GOT  'EM 


NOW  ABOUT  PRODUCING  THEM 

How  good  the  plays  are  you  don't  have  to  be  told. 
They  played  all  over  the  world  in  every  language. 
The  only  country  they  haven't  reached  yet  is  South 
America.  And  I  bought  them  not  on  speculation 
but  because  they  are  plays  that  fit  me. 

I've  organized  my  own  producing  company  to  make 
screen  versions  of  these  great  stage  successes, 
and  will  begin  immediately  work  on  the  first  ^ 

"NOTHING  BUT  THE  TRUTH." 


My  plans  of  distribution  will  be  announced  later. 


HOLMES 


3712 


Motion  Picture  News 


A  DYNAMIC  DRAMA  OF  DOMESTIC  DIFFERENCES 

A  Great  Bre  N<^w  Brx-^ffic"  Attranion — iust  a  li"'"  hr  bjscer  than  the  so-called  Box  offic   Reccr  i  Preakers 

DIST  RISUTED  BY 

EQUITY  PICTURES  CORPORATION 

H.  K.  Somborn,  Pres.   AEOLIAN  HALL,  NEW  YORK  J.  I.  Schnitzer  Treas 

ii 


November  22,   i  9  i  9 


3713 


ACCOMPLISHMENT 


alone 


'7^'  HE  production  and  presentation  of  such  a  picture 
V-^  as  "  Eyes  Of  Youth  "  with  Clara  Kimball  Young 
is  an  answer  to  the  world's  call  for  something 
bigger,  something  finer.  The  original  stage  play 
charmed  hundreds  of  thousands  of  people  not 
New  York  where  it  ran  for  over  a  year  but 
in  all  the  representative  cities  throughout  the  country. 
The  screen  version  surpasses  the  stage  play  in  every 
detail,  the  elaborateness  of  the  scenes  and  sumptuousness 
of  production  being  in  strict  accordance  with  the  rare 
beauties  of  the  story. 

CLARA 


-  HE  bigness  of  "  Eyes  Of  Youth  "  is  shown  where 
exhibitors  want  it  to  show  —  on  the  screen. 
Proof  of  its  intense  dramatic  strength,  and  its 
ability  to  play  capacity  on  long  runs  may  be 
obtained  from  congratulatory  telegrams  of  which 
the  following  is  but  a  sample.  "  Los  Angeles.  Ca.,  Nov.  3rd. 
■  Eyes  Of  Youth '  opened  here  to  biggest  business  history 
Kinema,  beating  '  Miracle  Man  '  in  point  of  paid  admissions 
and  total  of  cash  receipts."  Tho'  not  yet  even  released, 
more  than  eight  hundred  engagements  have  been  booked. 
Your  nearest  Equity  Franchise  Holder  will  send  you  the 
complete  facts  upon  request. 


L  L 


K    I    M    B  A 

  I  N   

E    YES        OF        YOUT  H 

I       DIRECTED  .'BY  GILBERT  'PARKER  \ 


YOUNG 


EQUITY 


"Dislributed 
PICTURES 


H.  K   SEMBORN.  Pres. 

AEOLIAN  HALL 


By 

CORPORATION 

J.  I.  SCHNITZER.  Treas. 

NEW  YORK 


3714 


Motion  Picture  News 


THE  9UESTION 


IS 


4 


SEX 

? 


MEANS  MONEY  TO  YOU 


51  $$$$$$$$$$ 

•  °  c  .  ■  •  • 


November  22,   i  9  i  9 


3715 


To  State  Rights  Buyers: 


FJTERE'S  a  series  of  short  comedies  that  are  different  from  any 
^  ^        thing  else  on  the  market. 

— as  new  as  the  latest  edition  of  your  afternoon  newspaper. 

— as  bright  as  the  paint  on  a  new  limousine. 

They're  life,  with  the  sparkle  of  life. 

They're  keen,  with  the  zip  of  a  well-told  joke. 

They're 


LIFE  GRAMS 


And  they're  the  best  one-reel  comedy  bet  on  the  market  today. 
Read  what  leading  exhibitors  say: 

MILTON  H.  FELD,  Manager,  Newman  Theatre,  Kansas  City: 
"Very  good,  and  a  distinct  novelty." 

S.  BARRET  McCORMICK,  Circle  Theatre,  Indianapolis: 
"Has  considerable  novelty." 

A.  E.  ABELSON,  New  Liberty  Theatre,  St.  Paul,  Minn.: 
"A  novelty." 

Written  by  Neal  R.  O'Hara,  the  famous  New  York  Evening  World 
humorist. 

Produced  by  LIFE-GRAMS,  Inc. 


Territorial  Rights  Now  Selling 

Wilk   &   Wilk,   825   Longacre   Building,   New  York 


3716 


Motion  Picture  News 


In  France 

Which  paper  did  he  think  of? 

First!  and  Exclusively  I 


WEST^^  UNION 


NEWCOMB  CARLTON.  PRcaiOENT  SEORSE  W.  E.  ATKINS,  riitrr  vice-PHs 


Received  at 

leFY  FES  ^9 


PAP  I S  OCT  24  1919 

1555  5WAY  MEWYORK 
WILL  YOU  PLEASE  PUT  FULL  PAGE  AEVERTI  SE^/.E^'T  1^  V.OTIO^'  PICTURE  WE/iS 
l^'  GREAT  STYLE  AM^'OU^"C !    G  MY  FORTHCOMING  FILM  PROEUCTIO^   IN  JAN'UARY 

BAGDAD  OF  KISMET  THE  FAMOUS  PLAY  BY  EDWARD  KMOBLOCK  OF  WHICH 
THE  SOCYETE  FILMS  MERCAN'TO^'  ARE  SOLE  OWMERS  FOR  THE  V'OPLDS  RIGHTS 

MERCAVTC^ 

8I5A 


The  real  INTERNATIONAL- 
MOTION  PICTURE  NEWS 


ALBERT  E.  SMITH 
presents 

ALICE  JOYCE 

in 

''The  Vengeance 
of  Durand  ' 

T)irecfed  by  Tom  Terriss 

In  "The  Vengeance  of  Durand,  '  the 
current  Feature  at  the  B.  S.  Moss  Broad' 
way  Theatre,  Miss  Joyce  discloses  a 
command  of  the  art  of  pantomime  and 
of  the  technique  of  the  motion  picture 
that  impresses  itself  the  more  forcibly 
because  the  picture  itself  is  a  particularly 
fine  example  of  its  class. 

In  story,  direction  and  photography. 
The  Vengeance  of  Durand"  refleicts 
credit  upon  the  intelligence  and  skill  of 
Vitagraph  s  personnel.  It  was  adapted 
for  the  screen  by  Mr.  and  Mrs.  George 
Randolph  Chester  from  the  novel  by 
Rex  Beach. 

It  is  a  pleasure  to  recommend  this 
picture,  not  only  to  the  confirmed  film  fan 
but  to  the  casual  photoplaygoer  as  well. 

— New  York  Evening  Mail. 


"The  Vengeance  of  Durand"  is  a 
splendid  entertainment.  It  is  beautifully 
produced  and  wonderfully  cast. 

—N.  Y.  Tribune. 


"The  Vengeance  of  Dur and  '  possesses 
suspense  and  real  dramatic  sweep. 

— N.  Y.  Morning  Telegraph. 


" — produced  with  excellent  judgment 
as  to  dramatic  efl^ect. — N.  Y.  American. 


Wmw^ 


3718 


Motion  Picture  New 


This  Is  A  Word  of  Warning 

Uttered  by  men  who  know  the  inside  of  the  gigantic  fight  now  going  on  under  the 
surface  for  control  of  this  industry.  We  advise  our  fellow  exhibitors  to  sit  tight  and 
watch.  The  storm  will  break  in  two  or  three  months  and  when  it  does  exhibitors  will 
need  to  be  prepared  for  it. 


You  Are  Safe  for  the  Present — So  Long  As  You 
Make  No  False  Alliances 

First  National  was  organized  to  protect  its  members.  Organized  cooperation  has 
placed  every  one  of  us  in  a  position  of  absolute  independence.  The  First  National 
is  a  success.  It  has  accomplished  all  we  expected  it  to  do.  The  producing-distribut- 
ing  trust  that  two  years  ago  threatened  our  very  business  existence  is  no  longer  in  a 
dominating  position.  Exhibitors  are  no  longer  at  the  mercy  of  any  one  distributor. 
Directors  or  producing  stars  of  genius  can  now  find  a  ready  market  for  their  product 
and  are  free  to  produce  such  stories  as  suit  their  talents.  First  National  has  revo- 
lutionized the  industry  by  throwing  the  door  wide  open  for  all  stars,  directors  and  in- 
dividual producers.  The  result  has  been  that  more  good  independently  produced 
productions  have  been  made  in  the  past  year  than  ever  before. 


I 


Now  A  New  and  Greater  Danger  Threatens 


But  we  are  aware  of  it — are  watching  it — and  are  at  present  engaged  on  plans 
to  defeat  it. 


We  Pledge  Ourselves  to  Bring  About  j 

Complete  protection  and  supply  for  the  individual  exhibitor.  We  hold  that  we  will 
more  surely  protect  ourselves  by  protecting  the  unorganized  exhibitor  who  hitherto 
has  been  at  the  mercy  of  the  producing-distributing  combination.  No  exhibitor  is 
now  so  powerful  that  our  plan  will  not  make  his  position  infinitely  more  secure.  No 
exhibitor  is  too  small  to  avail  himself  of  the  protection  which  will  make  him  as  inde- 
pendent as  the  most  powerful. 

i 

Greater  Protection  and  Support  of  the  Individual  Producer 

We  hold  that  the  bona  fide  producer  and  the  bona  fide  exhibitor  have  an  equal  com- 
munity of  interest  in  this  industry.  Our  new  plan  will  afford  the  most  equitable 
working  bases  yet  devised  between  producer  and  exhibitor. 


iimber  22,  1919 


3719 


I"  Advice  To  Exhibitors  Is 


lOIU 

ibu 
in 
:itot 
due 
wo 

liD 


lani 


DON^T  be  bluffed  into  selling  your  theatre. 
Our  plan  will  make  your  theatre  worth  twice  as  much  as  you  can 
get  now.    WHY  SELL?    Our  plan  will  make  every  individual  theatre 
owner  an  independent  and  free  man. 

DON*T  sign  long  term  contracts  for  film  service. 

Our  plan  will  revolutionize  the  distribution  of  costs  of  production 

and  make  for  absolute  equity  in  rentals. 


t  Until  the  Time  Is  Ripe 
A  Full  Announcement  of  the  Plans  of 


The  Exhibitors  Defense 
Committee 


Composed  of  Memhers  of 

The  First  National  Exhibitors  Circuit,  Inc. 


Inquiries  To 
n'  Defense  Committee 
nl  National  Exhibitors  Circuit,  Inc. 

48ih  Street.  New  York.  New  York 


3720 


Motion  Picture  News 


m 


OSS  Travel  Series 


Constaniinoljile,  Qaieway  of  the  Orient 


First  and  only  moving  pictures  of  the  Howling  Dervishes! 

An  exclusive  close-up  of  the  Sultan,  and  luxurious  surround- 
ings of  the  harem! 

All  the  glamor  and  fascination  of  the  Turkish  capital ^the 
most  interesting,  and  least  photographed,  city  in  Europe. 

The  third  of  the  new  "Red  Cross  Travel  Series" — single-reel 
attractions  released  every  other  week  —  and  now  booking  at  eigh- 
teen "Educational"  exchanges. 

Others  of  the  series  are  "Belgium,  the  Broken  Kingdom" 
"America's  Watch  on  the  Rhine"    "The  Relief  of  Poland"-and, 
in  preparation— "Marie,  Queen  of  Rumania". 

.DUOOIONAL  F11.MS  GDRPORAnOl 


729  rUVEWJE 


NEVWRK,N.Y 


BAS  m  QUMJIY  QCCUlAnON  OF  TBE  TBADE 


V, 


olume  20.    No.  22 


November  22.  1919 


Pictures  and  Theatres 


SOME  big  developments  are  taking  place  in  this 
business.  We  have  had,  within  the  past  few 
weeks,  the  announcements  of  several  organiza- 
tions aiming  at  cooperative  buying.  We  will  shortly 
have  more. 

A  new  National  Circuit  of  theatres  is  to  b^  an- 
nounced: a  new  national  organization  of  exhibitors  is 
under  way;  several  other  announcements,  from  promi- 
nent concerns,  are  hinted  at. 

In  the  meanwhile  the  chaining  and  circuiting  and  pro- 
ducers' acquisition  of  theatres  locally  and  nationally 
goes  speedily  on. 


What 


are  we  facing 


I    Shall  we  have,  in  the  end,  several  large  groups  of 
theatres?    Is  that  the  inevitable  destiny  of  this  business? 
Are  we  to  parallel  the  circuits  of  the  legitimate  and 
vaudeville  fields? 
And  then  what? 

The  last  IS  the  important  question;  and  many  exhib- 
itors and  makers  of  pictures  are  asking  it  of  themselves. 

We  all  know  that  the  business  pot  is  boiling  — 
furiously. 

But  what  IS  to  come  out  of  the  brew? 

The  chaining  up  of  theatres,  no  matter  how  it  is 
done  or  by  whom,  locally  or  nationally,  is  of  course, 
the  organization  of  picture  buying  power. 

A  producer  may  do  it  to  assure  an  outlet  for  his 
pictures  —  an  adequate  and  adequately  priced  outlet. 

Exhibitors  may  do  it  to  assure  a  supplv  of  pictures  — 
an  adequate  and  adequately  priced  supplv. 

So  we  get  down  very  quickly  to  the  broad  and 
simole  b?sis. 

There's  a  tug-of-war  on  between  the  makers  and 
exhibitors  of  pictures. 

It's  a  tug-of-war  between  pictures  and  theatres. 
Pictures  versus  theatres.    That  is  the  essence  of  it. 


It's  the  same  old  struggle  that  started  with  the  busi- 
ness itself.    There  is  nothing  new  about  it. 

Pictures  are  nothing  without  theatres;  theatres  are 
nothing  without  pictures. 

If  one  man  owned  all  the  theatres  he  could  control 
all  production  of  pictures:  but  if  all  producers  of  pictures 
refused  to  meet  his  terms  he  would  have  to  close  up 
his  theatres. 

We  will  eliminate  the  absurd  thought  of  one  man 
owning  all  the  theatres  and  having  the  ability  to  fur- 
nish them  with  pictures  the  public  wants. 

That  is  pure  imagination,  and,  in  fact  there  is  too 
much  imagination  about  the  entire  situation. 

Fear  follows  imagination:  both  are  equally  baseless. 

What  is  needed  today  is  business  sanity  — -  a  hard- 
headed  consideration  of  the  practical  things  involved. 

A  good  picture  is  a  power ;  a  good  theatre  is  a  power. 
Both  will  make  money.  But,  in  order  to  do  so,  neither 
one  is  forced  to  control  the  other.  And  that's  one  good, 
sensible  reason  why  they  won't. 

Good  pictures  will  always  get  good  theatres:  and 
good  theatres  will  always  get  good  pictures.  Has  this 
ever  failed  to  be  true,  in  the  past?  Will  it  ever  fail? 
No. 

What  we  are  approaching,  if  anything  at  all  definite, 
is  simply  the  eventual  end  of  one  of  those  cycles  which 
have  been  strikingly  characteristic  of  this  interesting 
business  from  its  very  beginning. 

Those  who  have  watched  its  progress  intelligently 
will  recall  that  every  so  often  the  market  tends  to  close 
UD.  And  just  so  surely  as  it  does  it  immediately  there- 
after breaks  wide  open  again. 

You  can  never  control  the  production  of  pictures 
because  you  cannot  control  brains.  The  mere  fact  that 
you  control  the  outlet  for  pictures  won't  suffice,  for 

(Continued  on  next  page) 


Wm.  a.  Tohxston,  Pres.  and  Editor. 
Robert  E.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas 
Fred.  J.  Beecroft,  Adv.  Manager. 


Published  on  Friday  every  week  by  MOTION  PICTURE  NEWS  Inc.,  720  Seventh  Ave.,  New  York,  N.  Y.  'Phone  g36o  Bryant 
Ch  cago  Representative,  L.  H.  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative,  J.  C.  Jessen,  618  Wright 
and  Collander  Building  (Hill  at  Fourth  St.);  'Phone  Pico  780.  Siibsrriptions  $2  a  year,  postpaid,  in  United  States.  Canada,  $4 
Foreign,  $7.  N.  B. —  No  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agent 
who  t..kes  your  subscription  show  his  credentials  and  coupon  book.   Western  Union  registered  cable  address  is  "  Picknews,"  New  York. 

Copyright  1919.  by  Motion  Picture  News,  Inc. 


nil 

fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Motion  Picture  News 


Speaking  Editorially: 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Pictures  and  Theatres 

(Continued  from  preceding  page) 

you  won't  give  the  public  the  benefit  of  enthusiastic, 
individual  creative  effort  and  then  when  the  public  quits, 
as  it  will,  the  whole  business  quits.  Creative  brains  are 
not  confined  within  the  present  business,  by  a  very  long 
shot. 

The  one  factor  to  control  is  the  public.  If  you  can't 
control  the  public  it  is  useless,  it  is  calamitous  to  control 
the  theatres,  or  the  pictures. 

But  the  public  is  a  free  agent  in  its  choice  of  amuse- 
ment. You  can  only  control  its  fancy  with  good  pic- 
tures and  good  theatres. 

Consequently  the  man  who  runs  a  good  theatre  need 
never  fear  control  from  the  top.  That's  unnatural. 
The  menace  won't  last  long.    He's  got  his  own  control. 

In  chain  theatre  and  cooperative  propositions  that 
do  not  mean  control  from  the  top  there  is  nothing  to 
fear.    Of  any  others  he  need  have  no  fear. 

For  the  public  has  the  salj-so.  That's  the  only  say-so. 
The  public  alone  directs  this  business. 

That  directive  force,  as  with  every  business,  is  the 
world-old  law  of  supply  and  demand — the  supply  of 
pictures  to  meet  the  public  demand. 

There  are  no  short  cuts  except  disastrous  ones.  A 
monkey-wrench  thrown  into  the  machinery  gets  the 
worst  of  it. 

The  thing  to  remember  is  the  public  —  where  all 
the  money  comes  from. 

The  public  wants  good  theatres  and  good  pictures, 
good  enough  for  the  masses  and  the  classes  and  low 
priced  enough  for  all. 

If  we  in  this  business  don't  realize  this  and  meet 
this  wonderful  opportunity  fully  and  sanely  there  are 
plenty  of  outside  brains  that  will. 

So  far  as  the  exhibitor  is  concerned  —  any  exhibitor 
anywhere  —  he  need  not  worry.  There's  one  thing  cer- 
tain as  daylight:  He'll  always  get,  as  he  always  has 
had,  enough  good  pictures. 

And  the  maker  of  good  pictures  will  always,  as  ever 
before,  have  a  good  market. 

Wm.  A.  Johnston 

Zittel  Quits  International. 

It  was  announced  as  Motion  Picture  News  went  to 
press  that  C.  F.  Zittel  (Zit)  has  resigned  from  Inter- 
national Film. 

No  details  were  given,  and  an  interviewer  was  unable 
to  locate  Mr.  Zittel. 


It  Might  Have  Been  Worse 

That  exhibitors  throughout  the  country  are  truly  appre- 
ciative of  the  efforts  of  Motion  Picure  News  to  give 
them  a  maximum  amount  of  service,  on  schedule  time, 
at  a  moment  when  even  a  minimum  would  be  acceptable 
and  welcome,  is  evidenced  by  the  many  letters  of  con- 
gratulations received  daily. 

And  a  persistent  line  in  these  letters  is :  "  We  miss 
the  large-size  page  and  trust  the  printers'  tangle  will 
soon  be  straightened  out  so  we  can  get  back  to  it." 

Motion  Picture  News,  as  well  as  our  advertisers  and 
readers,  is  likewise  concerned  about  the  large-size  page, 
inasmuch  as  its  relation  to  service  is  figured.  We  know 
its  advantages  to  the  advertisers,  and  its  great  help  to 
the  exhibitor.  And  we  are  not  content  to  give  only  50 
per  cent  service  when  100  per  cent  service  is  the  need. 

Truly,  there  is  consolation  for  all  in  the  prospects  of 
an  early  settlement  of  the  printing  difficulties.  Sur- 
mounting these  difficulties  thus  far,  in  behalf  of  the 
producer  and  exhibitor,  has  given  us  great  satisfaction. 

Last  week,  for  instance,  there  were  42  pages  of 
usable  service  in  our  columns,  handicapped  as  the  trade 
press  is  by  printing  conditions,  and  there  were  1 00  other 
pages  of  news,  ads  and  interesting  and  valuable  facts. 

You  can't  compare  others  with  that. 


C.  E.  Tandy  (center)  and  Ciirl  .■l)idcrsoii  {right)  at  . 

in  Texas.     The  photografhcr  caught  thus  on  October  i,  1919. 


November  22,  1919 


3723 


lllllllllllll 


I 


Dealing  In  Personalities 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiia^ 


NO,  the  picture  that  decorates  the  opposite  (but 
should  be  on  this)  page  this  week  was  not  taken 
on  a  studio  set.    Nor  is  it  an  exterior  shot  by 
a  motion  picture  camera. 

We  realize  the  fact  that  many  of  you  recognize  C.  E. 
Tandy  and  Carl  Anderson.  And  that  you  can't  place 
either  of  these  film  gentlemen  in  anything  but  a  picture 
atmosphere. 

But  this  picture  is  the  real  thing  — a  snapshot  taken 
in  the  Rockburnett  oil  fields.  Carl  Anderson  is  vacation- 
ing around  the  tempestuous  oil  fields  while  Bre'er  Tandy 
is  actively  playing  the  part  of  an  oil  man  as  head  of  the 
Tandy  Oil  Corporation. 

When  Bre'er  Tandy  sold  out  his  interests  in  the  Tandy 
and  Lynch  organization  he  left  this  well  known  picture 
game  flat  on  its  back  and  journeyed  to  the  oil  fields.  And 
he  must  have  known  where  he  was  going  to  —  for  the 
Mother  Earth  shown  in  the  photo  is  now  delivering  some- 
thing like  three  thousand  barrels  of  oil  a  day  to  the  hand 
and  treasury  of  the  Tandy  Oil  Corporation. 

\\'hich,  our  Secret  Service  man  tells  us,  is  good  news 
to  a  number  of  New  York  film  men.  We  do  know  that 
Charlie  Schwerin  holds  som^  of  the  precious  Tandy 
certificates.  And  we  are  told  that  other  prominent  film 
men  about  the  Broadway  district  are  beginning  to  collect 
dividends  on  Tandy  oil. 

Showing  that  a  good  man  can  get  the  coin  in  the 
picture  game  —  or  out  of  it. 

<  4  y^ERSONALlTIES  "  reached  the  limit  of  its 
I  appointed  space  last  week  before  we  had  the 
opportunity  to  tell  you  how  glad  we  were  to 
see  Arthur  James  back  in  town.  And  now,  after  journey- 
ing to  the  Coast  and  back,  Arthur  is  wondering  when  the 
present  epidemic  of  strikes  will  let  up  long  enough  to 
permit  a  journey  to  Europe. 

While  on  the  subject  of  epidemics,  we  think  Arthur 
will  have  to  remain  around  town  long  enough  to  call  in 
a  physician  on  this  epidemic  of  Guenther-style  lettering. 
It's  getting  so  that  we  have  to  read  every  single  word  of 
the  ads  to  be  sure  of  the  identit\'  of  the  company  dis- 
tributing a  picture. 

We'll  wager  that  right  now  Arthur  is  cooking  up  some- 
thing new  in  style  —  and  something  that'll  make  us  all 
say  "  Great !  "  Which  reminds  us  that  we  can  say  that 
same  word  a  couple  of  times  for  the  Fox  ad  we  saw  in 
the  Saturday  Evening  Post  last  week  with  its  ef¥ective 
picture  of  a  theatre  interior  and  the  use  of  the  white 
space  of  the  screen  for  a  sure-fire  eve-catcher. 


JUST  to  get  all  these  Fox  matters  of¥  our  system  at 
the  one  time  we  have  to  chronicle  the  fact  that 
we  encountered  Harry  MacDonald  of  the  Fox 
theatre  staff  on  Broadway  this  week.  Which  was  some- 
thing of  a  shock,  for  Harry,  as  the  trusted  agent  of  John 
Zanft  and  W.  F.  had  been  consigned  to  Denver  when  Fox 
bought  four  houses  in  that  city. 

And  Denver  —  take  it  from  Harr\-  —  is  a  ter-ri-bul 
long  way  from  New  York. 


But  MacDonald  was  kept  on  the  job  just  long  enough 
to  get  the  wheels  in  running  order  and  now  he  is  journey- 
ing off  to  other  parts  of  the  country.  Bre'er  Zanft 
probably  shipped  him  off  because  he  thought  the  name  of 
"  MacDonald  "  wouldn't  help  any  in  the  reception  to  the 
Prince  of  Wales  at  the  Academy  which  John's  broad 
shoulders  have  been  elected  to  handle. 


JOHN  H.  TAYLOR,  is  another  film  man  we  met  on 
Broadway  this  week  though  we  had  thought  that 
he  was  a  few  thousand  miles  away  on  the  other 
side  of  the  pond.    The  meeting  brought  us  some  news. 

For  it  is  no  longer  "  John  H.  Taylor,  of  Inter-Ocean, 
London."  Mr.  Taylor  is  no  longer  associated  with  Inter- 
Ocean,  and  from  the  mysterious  manner  in  which  he 
hints  of  his  deals  on  this  side  of  the  water  it  may  be 
possible  that  we  will  omit  the  "  London "  from  his 
description. 

While  on  the  subject  of  international  characters  we  can 
also  chronicle  the  fact  tliat  Marcel  Mohrange,  of  Argen- 
tine, was  a  visitor  to  the  News  office  this  week.  Mr. 
Mohrange  has  renewed  his  Vitagraph  contract  for  three 
years  —  a  safe  indication  of  Vitagraph  popularity  in 
Argentine.  The  new  contract  assures  Mr.  Mohrange  of 
on  annual  supply  approximating  fifty-two  features,  twenty- 
six  Larry  Semon  comedies,  four  serials,  and  an  indefinite 
Lumber  of  specials.  If  you  want  to  hear  an  enthusiastic 
man  get  Mohrange  to  talk  of  Vitagraph  serials. 

Gosh  we  haven't  finished  with  our  news  of  importers 
and  exporters  yet.  Here's  a  line  to  state  the  news  that 
Reginald  Warde,  the  original  mystery  man  of  the  game, 
departed  for  Los  Angeles  last  Saturday. 

Let  us  finish  our  Export  Section  with  an  ad : 
LOST  — STRAY  ED  —  OR — 

One  hat  —  initials  D.  P.  H.  in  crown.  Cost  a  few 
bucks  but  is  wanted  particularly  for  its  sentimental  value, 
because  its  purchase  almost  caused  me  to  lose  a  boat  back 
to  this  side  of  the  pond.  Yes,  and  the  same  London 
hatter  who  made  it  makes  the  toppers  of  King  George  and 
'he  Prince  of  Wales.  Hat  was  last  seen  at  the  Hotel 
Astor  on  Tuesday  evening.  Answers  to  name  — 
''  Fedora."  Any  information  will  be  appreciated  by  David 
P.  Howells.    729  Seventh  Ave.,  N.  Y.  City. 


EDDIE  MacMANUS  packed  up  his  camera  this  week 
and  said  "  Finis  "  to  the  first  stage  of  the  making 
of  his  latest  special  to  follow  "  The  Lost  Bat- 
talion." By  this  time  he  is  probably  deep  in  the  throes 
of  the  cutting  and  editing  job.  For  Eddie's  sake  we 
hope  he  finishes  the  job  before  the  new  Eastman  rates 
on  film  go  into  effect,  which  we  understand  is  about  the 
first  of  the  year. 

Yes,  we  have  slipped  you  a  bit  of  news  in  that  last  line. 
Eastman  has  announced  a  raise  in  raw  stock  prices.  We'd 
hesitate  before  saying  that  George  Eastman  had  heard 
about  some  of  the  rental  prices  the  exhibitors  were  pay- 
ing this  year  and  decided  to  get  his  share.  In  fact,  we'd 
rather  not  sav  it. 


3724  Motion  Picture  News 

Brunet  Promises  Broader  Pathe  Aims 


Vice  President  and  General  Manager  of  Pathe  Exchange  Follows 
Up  Announcement  of  F  ormation  of  Associated  Exhibitors 
With  Hints  on  Future 

IN  the  wake  of  the  announcement  of  the  formation  of  the  American 
Exhibitors,  Inc.,   formed  on  behalf  of  a  number  of  exhibitors,  and 
backed  by  Pathe,  Paul  Brunet,  Vice  President  and  General  Manager 
of  Pathe  Exchange,  Inc.,  has  issued  a  statement  embracing  the  progress 
recently  made  and  giving  a  hint  of  the  big  plans  now  in  the  making  for 
Pathe's  future. 

As  outlined  in  last  week's  NEWS  Associated  Exhibitors  contemplates 
creation  of  thirty-two  regional  districts  for  motion  picture  exploitation, 
with  a  franchise  granted  a  pivotal  city  in  each  district.  Pathe  Exchange 
will  be  the  distributing  organization,  Charles  Pathe  and  several  associates 
underwriting  the  activities  of  the  association. 


Broad  Activities  in  View 

Mr.  Brunei's  statement  follows : 
"With  the  best  husiness  months  of  the 
year  now  in  the  immediate  future,  it  is  fit- 
ting and  proper  to  make  a  mental  inventory 
of  our  organization  and  our  product ;  to 
weight  the  future  in  the  light  of  the  pres- 
ent; to  judge  what  we  shall  do  from  what 
we  should  do  with  our  product  and  our 
personnel ;  and  to  briefly  hint  at  our  future 
plans. 

"The  formation  of  the  Associated  Ex- 
hibitors, Inc.,  just  announced,  is  the  most 
impressive  development  of  the  year,  in 
which  Pathe  Exchange,  Inc.,  will  enter  into 
broader  activities  not  only  in  America  but 
throughout  the  entire  world.  The  strength 
and  effectiveness  of  the  exhibitors  organ- 
ization, behind  which  Pathe  stands,  fully 
will  be  appreciated  when,  later  on,  will 
be  announced  the  identities  of  the  regional 
tinits  and  the  arrangements  that  have  been 
made  for  bigger  and  better  pictures. 

"Our  exchange  system  has  been  enlarged, 
not  only  in  order  to  better  serve  our  cus- 
tomers but  to  'better  develop  the  business 
possibilities  of  certain  territories  covering 
a  vast  area.  New  exchanges  have  been  in- 
stalled in  Little  Rock,  Ark.,  and  Portland, 
Ore.  We  are  now  contemplating  a  new 
sub-office  in  Montana,  this  to  be  under  the 
control  of  our  Spokane  exchange. 

"Just  as  our  force  in  the  field  and  the 
number  of  our  offices  have  been  increased, 
so  also  has  our  force  in  the  Home  Office 
been  enlarged.  The  system  of  having  a 
separate  feature  department  has  fully  jus- 
tified itself.  Our  feature  business  has 
■grown  tremendously. 

"Likewise  the  departmentalization  of 
serials  and  short  subjects  cannot  fail  to 
Tie  of  great  value  in  the  realization  of  all 
the  business  possibilities  in  the  short 
length  films.  Pathe  has  long  enjoyed  an 
enviable  reputation  in  this  field  and  has 
unquestionably  been  the  controlling  factor 
in  it.  Every  competitor  has  followed  the 
path  which  Pathe  has  blazed  in  serials, 
news  weeklies  and  educational  subjects, 
but  we  have  been  able  to  keep  a  long  dis- 
tance ahead  of  them.  With  separate  de- 
partments devoted  to  these  subjects  w'e 
shall  not  fail  to  retain  our  supremacy. 
Furthermore,  with  Mr.  Fred  C.  Quimby, 
Director  of  Exchanges,  relieved  of  much 
of  the  detail  with  which  he  was  formerly 
liampered,  he  is  now  enabled  to  devote  his 


Paul  Brunet 

time  to  the  larger  problems  of  the  Sales 
and  Exchange  organization. 

"Coincident  with  the  enlargement  of  the 
sales  force  has  come  the  enlargement  in 
the  co-related  Advertising,  Publicity,  Serial 
Publicity.  Art  and  Exploitation  Depart- 
ments. The  personnel  has  been  increased 
with  thoroughly  competent  men.  As  a  re- 
sult our  sales  force  is  being  most  tremend- 
ously helped  with  advertising  and  publicity 
that  makes  it  much  easier  to  get  business 
from  exhibitors  and  that  educates  the 
public  to  look  lor,  ask  for  and  see  Pathe 
pictures. 

"As  for  advertising,  the  fine  two  color 
inserts  in  the  trade  papers,  the  striking 
copy  in  the  "fun  magazines"  and  the  Sat- 
urday Evening  Post  and  the  newspaper 
copy  now  running  on  "Bound  and  Gagged" 
are  bringing  much  favorable  comment.  As 
for  publicity,  it  is  difficult  to  pick  up  a 
newspaper  or  magazine  without  finding 
Pathe  general  or  serial  publicity.  As  for 
posters,  we  have  the  best  in  the  business. 
,  "Just  as  we  have  increased  our  organiza- 
tion in  the  Home  Office  and  improved  it, 
so  also  have  we  improved  our  product. 
Looking  over  my  program  book  for  the 
coming  months  I  find  Hobart  Henley's 
"A  Gay  Old  Dog"  with  John  Cumberland. 
Surely  here  we  have  a  picture  to  be  enthu- 
siastic about,  one  as  good  as  any  produced 
this  year ;  Blanche  Sweet  in  "A  Woman  of 
Pleasure  "  a  real  box  office  star  in  a  strik- 
ing picture ;   Dolores   Cassinelli   in  "The 


Right  to  Lie,"  a  very  powerful  picture,  the 
best  we  have  yet  had  with  Miss  Cassinelli; 
The  Blackton  production  "Dawn"  with 
S\  lvia  Breamer  and  Robert  Gordon ;  Frank 
Keenan  in  "Brothers  Divided,"  a  picture, 
which  our  film  committee  tells  me  they  be- 
lie\e  to  be  beyond  doubt  the  greatesi  pic- 
ture that  Mr.  Keenan  ever  starred  in; 
William  Desmond  and  Mary  Thurman  in 
"The  Prince  and  Betty,"  a  picture  over 
which  we  are  all  enthusiastic.  Mae  Mur- 
ray in  "The  A.  B.  C.  of  Love,"  a  story 
with  another  big  star;  another  Blackton 
production,  the  best  j-et  "M\-  Hu.-band's 
Other  Wife,"  with  Miss  Breamer;  Blanche 
Sweet  in  Bret  Harte's  great  story,  "Fight- 
ing Cressy,"  a  certain  success. 

"I  find  "The  Black  Secret,"  Pearl 
White's  best  serial;  "Bound  and  Gagged," 
a  serial  that  strikes  a  new  note  and  dem- 
onstrates the  fact  that  in  George  Seitz  we 
have  not  only  a  great  director  but  a  great 
star;  Ruth  Roland  in  "The  Adventures  of 
Ruth,"  a  title  that  ties  up  to  a  star,  who 
in  man)'  sections  outdraws  other  serial 
stars  . 

"I  find  the  unequalled  Pathe  News;  the 
very  attractive  Pathe  Review;  the  unique 
and  popular  Topics  of  the  Day;  the  Rolin 
Comedies  with  'Snub'  Pollard,  fine,  every 
one  of  them;  and,  finally,  the  greatest  co- 
median of  the  day  in  the  greatest  come- 
dies of  the  day  —  Harold  Lloyd  in  the 
ne^v  Snecial  Two  Reel  Comedies. 

"The  growth  of  Pathe  business  has  been 
so  rapid  and  abundant  that  our  present  fa- 
cilities are  taxed  to  the  utmost.  The  most 
important  step  to  meet  our  new  mechanical 
demands  will  be  the  erection  of  the  large 
factory  at  Long  Island  City,  ground  foi 
which  has  already  been  purchased.  The 
Bound  Brook  factory  will  be  completely 
remodeled  and  improved.  We  will  thus 
be  enabled  to  handle  properly  the  much 
larger  business  that  we  confidently  antici- 
pated. 

"The  Bonus  System  which  wc  have 
adopted  has  proven  its  worth.  It  is  a 
barrier  against  trouble.  It  proved  to  our 
employees  that  they  share  in  the  profits  of 
the  business  and  are  a  part  of  the  busi- 
ness ;  and  that  the  importance  of  their 
aid  is  full)-  recognized.  While  other  com- 
panies are  continually  being  stirred  up  by 
resignations  and  shif tings  about,  Pathe 
preserves  its  family  spirit,  its  personnel, 
and  its  invincible  morale.  We  propose  to 
look  to  the  interests  of  those  whom  we 
have  associated  with  us,  provided  they 
have  proven  themselves  worthy  of  the 
association. 

"It  is  a  matter  of  gratification  with  us 
at  this  time,  when  our  busines  is  going 
forward  with  giant  strides,  and.  when  our 
product  may  be  truly  said  to  be  admirable, 
that  Mr.  Charles  Pathe,  pioneer  of  the 
film  business,  creator  of  many  things  that 
have  been  adapted  by  the  entire  business, 
and  truly  a  world  figure,  is  with  us.  Mr. 
Pathe  is  very  actively  engaged  in  the  per- 
fecting of  plans  that  will  mean  much  to 
this  organization.  Pathe  Exchange,  Inc., 
now  a  great  American  business. 


November  22,  1919 


3725 


S.  A.  Lynch 

Largest  Theatrical  Deal  Ever 


Absorbs  Wells'  Holdings 


Effected  in  Atlanta  Results  in 
Lynch  Enterprises  Acquiring  Many  Properties  Valued 
at  Several_HundredjThousand_^Dollars 

WHAT  is  considered  the  largest  theatrical  deal  effected  in  Atlanta 
and  probably  in  the  South,  was  announced  last  week  by  the  S.  A. 
Lynch  Enterprises,  Inc.,  which  has  purchased  the  main  theaters 
and  holdings  of  Jake  Wells,  one  of  the  best  known  chain  theater  owners 
and  operators  in  the  South,  in  Atlanta,  Augusta,  Savannah,  Georgia  and 
Knoxville,  Tenn.  The  exact  terms  of  the  transfer  of  ownership  were 
not  announced,  but  it  was  given  out  that  it  involved  the  paying  of 
"  several  hundred  thousand  dollars  "  to  a  statement  attributed  by  a  cor- 
respondent to  Mr.  Wells. 


Holdings  Acquired 

In  Atlanta  this  deal  gives  to  the  Lynch 
Enterprises  the  Lyric  estate  and  operating 
company  and  the  Keith  vaudeville  fran- 
chise, at  which  theater  the  Keith  vaudeville 
is  playing;  the  Forsyth,  Strand,  Vaudctte, 
and  Rialto  theaters,  presenting  high  class 
moving  picture  attractions. 

The  houses  affected  outside  of  Atlanta 
are  the.  Bijou  at  Knoxville;  the  W  ells  and 
!ie  Grand  and  the  Grand  real  estate  in 
\ugusta  and  the  Wells  interest  in  the  real 
estate  and  the  operating  company  of  the 
Bijou  theater  in  Savannah. 

From  the  offices  of  the  S.  A.  Lynch 
Enterprise;,  Inc.,  in  the  Hurt  Bldg.,  it  is 
announced  that  no  change  of  policy  in  the 
conduct   cf   the   theaters   purchased  will 
take  place  —  at  least  not  for  the  present. 
Tn  the  exchange  and  film  circles  it  has  been 
■.oised  about  for  some  time  that  a  big  deal 
a  which  the  majority  of  the  .Atlanta  cinema 
Hjtheaters  would  be  affected  was  on  foot 
rand  in  a  general  way  is  was  known  that 
Mr.  Wells  and  the  Lynch  interests  were 
^  negotiating,  but  not  until  the  newspapers 
announced   it   with   scare-headline  stories 
was  the  deal  officially  known  to  have  been 
made. 

Much  interest,  as  the  result  of  the 
stories,  has  been  created  in  the  public  mind 
of  Atlanta  in  both  parties  of  the  deal.  The 
S.  A.  Lynch  Enterprises,  Inc.,  while  well 
known  in  trade  for  several  years,  has  been 
little  known  in  Atlanta.  A  deal  of  this 
magnitude,  however,  caused  the  Atlanta 
papers  to  busy  themselves  and  print  detailed 
stories  of  the  activities  of  this  large  hold- 
ing company,  including,  especially,  the  his- 
tory of  Mr.  Lynch's  phenominal  career. 
They  tell  of  the  large  recent  acquisition  of 
theaters  in  Texas  and  the  other  activities 
of  the  firm  in  all  parts  of  the  South,  giving 
the  firm  credit  for  bringing  many  "  dead 
<Mies "  to  life  and  prosperity  after  it  had 
taken  them  over.  The  financial  connec- 
tions of  the  S.  A.  Lynch  Enterprises,  Inc., 
were  also  given.  The  Famous  Players- 
Lasky  Corporation,  are  said  to  be  "  back 
of  Lynch "  or  associated  with  him  and 
banking  house  of  Kuhn,  Loeb  and  Com- 
pany, is  backing  the  Famous  Players- 
Lasky  Corporation.  This  means,  accord- 
ing to  the  local  papers,  "  many  millions  to 
play  with." 

Jake  Wells'  name  has  been  foremost  in 
theatrical  circles  in  Atlanta  for  twenty 
years  and  his  retirement  from  the  local 


Champion  Signs 
Benny  Leonard   to  Make  a 
Film  for  Hall  Distribution 

FR.WK  G.  HALL  and  Ascher  En- 
terprises, Inc.,  of  which  Mr. 
Hall,  Sidney  Ascher  and  Joseph 
A.  Jacobs  are  executive  heads, 
have  signed  Benny  Leonard,  light- 
weight boxing  champion  of  the  world, 
to  appear  in  a  15-episode  serial,  to  be 
produced  and  distributed  throughout 
the  world  by  Mr.  Hall,  the  contract 
involving  more  than  a  million  dollars, 
$100,000  of  which  amount  Mr.  Leonard 
received  as  his  initial  payment  for  the 
fulfillment  of  the  picture. 

The  contract  entered  into  between 
Ascher  Enterprises,  Inc.,  Frank  G. 
Hall,  Benny  Leonard  and  Billy  Gibson, 
Leonard's  manager,  was  closed  Novem- 
ber 11,  and  Mr.  Hall  announces  that 
production  work  on  the  serial  in  which 
Mr.  Leonard  is  to  he  featured,  will 
be  commenced  immediately. 

field  will  be  regretted,  as  he  is  well  liked 
in  Atlanta,  where  he  is  known  as  a  "  big 
fellow "  financially,  mentally  and  physic- 
ally. He  brought  to  Atlanta  its  first  stock 
company,  some  twenty  years  ago,  from 
which  company  several  large  stars  of  the 
stage  and  screen  sprang.  He  brought  the 
first  vaudeville  program  of  importance  to 
Atlanta  and  later  w'hen  the  demand  for 
more  and  better  moving  picture  shows  be- 
came so  apparent  he  stepped  into  that 
field  in  a  big  w^ay,  not  only  here  but  in 
other  important  cities  of  the  South.  It 
is  said  that  he  will  devote  himself  chiefly 
to  the  operation  of  his  twenty  theaters  in 
Richmond,  his  home  and  in  Norfolk. 


Linick-Jacoby     Enterprises  Take 
Over  Another  Playhouse 

The  State-Congress  is  the  latest  addi- 
tion to  Chicago's  downtown  theatres.  It 
opens  Saturday,  November  22,  with  a 
policy  which  calls  for  eight  acts  of  vaude- 
ville and  a  feature  picture  with  change 
of  bill  twice  a  week.  It  will  be  operated 
under  the  direction  of  Linick-Jacoby 
Enterprises,  operators  of  the  Ziegfeld 
Theatre,  one  of  Chicago's  highest  class 
first-run  motion  picture  houses. 


Motion   Picture  Advertisers  Meet 
and  Discuss  Live  Subjects 

Supcrlliiity  of  small  town  screen  censor- 
ship, live  opportunities  that  exist  to-day 
in  far  China  for  educational  film,  and  uni- 
formity of  page  size  of  motion  picture  trade 
papers,  were  subjects  discussed  by  speak- 
ers at  the  monthly  "  open "  luncheon  of 
the  Associated  Motion  Picture  Advertisers 
on  Friday  last  at  the  Cafe  Boulevard,  New 
York. 

Present  as  guests  of  the  advertisers  were : 
H.  D.  McGuire,  of  the  National  Board  of 
Review,  Prof.  C.  H.  Robertson  of  the  Lec- 
ture Department,  Y.  M.  C.  A.  of  China, 
and  Messrs.  Lesley  Mason,  Robert  Welsh, 
J.  Bcecroft,  J.  Danncnherg  and  George 
Blaisdcll  of  the  Exhibitors'  Trade  Review, 
M.  P.  News,  Exhibitors'  Herald,  Widd's 
Daily  and  the  M.  P.  World,  respectively. 

Mr.  McGuire,  who  was  the  first  of  the 
speakers  to  address  the  gathering,  spoke 
of  the  tendency  in  smaller  towns  to  set  ap 
amateur  groups  of  unskilled  censors,  and 
invited  the  co-operation  of  the  publicity 
members  of  the  Association  in  assisting 
the  National  Board  of  Censors  to  dis- 
courage through  the  medium  of  newspapers 
and  other  editorial  channels  the  irrespon- 
sible setting  up  of  such  local  bodies. 


"  Near "    Sunday    Picture  Shows 
Promoted  by  Minister 

Dr.  G.  F.  Salton,  a  clergyman  of  Winni- 
peg, Manitoba,  has  evolved  a  plan  to  drive 
"  dull  Sundays  "  away  from  Winnipeg,  ac- 
cording to  recent  announcements  made  by 
him  through  various  channels.  He  also 
declares  that  he  has  made  a  successful  ex- 
periment with  the  80,000  Winnipeggers  who 
voted  to  make  Sunday  a  dull  day.  He  is 
accomplishing  results,  in  other  words,  by 
conducting  concerts  at  the  Dominion  The- 
atre twice  each  Sunday  which  resemble 
moving  picture  performances  very  closely. 

Regular  Sunday  moving  picture  shows 
are  not  permitted  in  Winnipeg,  but  Dr. 
Salton  and  others  have  been  conducting  the 
"concerts"  without  difficulty.  His  object 
in  conducting  these  events  is  that  the  peo- 
ple may  have  some  place  to  go  on  Sundays 
where  the  atmosphere  is  inspiring. 


Zierler  Handles  Clara  K.  Young 
Pictures  in  New  York 

Sam  Zierler,  formerly  manager  of  the 
Big  "  U  "  Film  Exchange,  has  resigned  that 
position  to  become  President  of  the  Com- 
monwealth Film  Corporation,  distributors 
of  the  Clara  Kimball  Young  pictures  for 
the  State  of  New  York. 

Mr.  Zierler  has  been  associated  with  the 
Big  "  U "  organization  in  one  capacity  or 
another  for  several  years,  and  the  sever- 
ance of  his  old  business  relationships 
caused  somewhat  of  a  stir  in  film  circles. 

It  is  Mr.  Zierler's  intention  to  throw 
every  ounce  of  his  personality  into  the 
distribution  of  the  Clara  Kimball  Young 
pictures,  and  contracts  have  already  been 
negotiated  for  the  finest  houses  in  the 
City  and  State  of  New  York. 


3726 


Motion  Picture  News 


PLANS  OF  DIRECTORS  ASSOCIATION 

THE  first  official  announcement  of  the  plans  of  the  association  in 
which  the  names  of  Directors  Thomas  Ince,  Marshall  Neilan, 
Maurice  Tourneur,  George  Lane  Tucker,  Allen  Dwan  and  Mack 
Sennett  are  coupled,  came  November  ii  with  wired  confirmation  of  the 
affiliation  by  Ince  and  Neilan. 

Sept.  I,  1920  is  the  date  on  which  the  association  becomes  effective. 
The  agreement  signed  provides  for  the  establishment  of  a  distributing 
organization,  and  for  the  parties  to  the  contract  to  work  cooperatively. 
Releases  will  be  principally  of  the  all-star  cast  variety. 

The  official  announcement  from  the  Coast  does  not  mention  George 
Lane  Tucker's  name  in  the  combination. 


Plans  For  National  Theatres 


Nathan  Ascher  Elected  a  Vice  Pres- 
ident ;  Harry  Rapf  Names  Sev- 
eral  Stories  Obtained 

ANNOUNCEMENT  of  the  election  of 
Nathan  Ascher,  general  manager  of 
the  Ascher  Brothers  Amusement  Enter- 
prises, Chicago,  as  one  of  the  vice-presi- 
dents and  directors  of  National  Picture 
Theatres,  Inc.,  came  from  the  Selznick 
offices  last  week. 

This  appointment  is  the  forerunner  of 
others  in  the  new  co-operative  company  re- 
cently incorporated  and  organized,  names 
which  will  include  scores  of  the  nation's 
most  representative  motion  picture  men  arc 
promised. 

Through  Mr.  Ascher's  appointment,  the 
financial  resources  and  support  of  the  big 
Amusement  Corporation  will  be  solidly  be- 
hind the  new  movement.  As  a  vice-presi- 
dent and  director  of  National  Picture  The- 
atres, Inc.,  Mr.  Ascher  will  be  active  in  the 
management  of  the  organization's  business 
affairs  and  in  shaping  its  sales  plans. 

Harry  Rapf,  in  charge  of  production  at 
the  Selznick  West  Coast  Studios,  announces 
the  purchase  of  several  famous  stories 
which  are  now  being  picturized  and 
enacted  by  all-star  casts  for  release  through 
Select  Pictures  Corporation  to  National 
Picture  Theatres,  Inc.,  the  new  exhibitor 
co-operative  organization  founded  and  in- 
corporated by  Lewis  J.  Selznick. 

Heading  the  list  of  productions  now  in 
the  course  of  making  under  the  personal 
supervision  of  Harry  Rapf  are  "Just  A 
Wife,"  one  of  the  highly  successful  David 
Belasco  stage  hits  and  "  Blind  Youth,"  in 
which  Lou  Tellegen  scored  his  most  deci- 
sive dramatic  triumph  during  its  extra- 
ordinary run  as  a  stage  play. 

Announcement  is  also  made  that  the  pro- 
duction schedule  arranged  by  National  Pic- 
ture Theatres,  Inc.,  calls  for  one  release 
every  two  weeks,  the  first  of  which  is  "Just 
A  Wife,"  definitely  scheduled  for  nation- 
wide distribution  on  January  1st. 

The  screen  rights  to  "  Just  A  Wife  "  and 
"  Blind  Youth  "  were  secured  against  strong 
competition  and  the  purchase  prices  are 
said  to  be  among  the  highest  ever  paid  for 
iiterary  material  for  screen  use. 

"Just  A  Wife,"  from  the  pen  of  Eugene 
Walter,  is  a  powerful  drama  of  domestic 
life  and  was  chosen  for  the  initial  offering 
to  National  Picture  Theatres,  Inc.,  because 
of  its  unique  dramatic  qualities  and  un- 
usual popularity  as  a  stage  success. 

"  Blind  Youth "  was  written  jointly  by 


Lou  Tellegen  and  Willard  Mack.  The 
screen  version  was  also  adapted  by  the  au- 
thors. 

The  production  schedule  of  one  release 
every  two  weeks  is  calculated  to  provide 
National  Picture  Theatres,  Inc.,  with  suffi- 
cient material  with  which  to  advance  the 
exhibitors'  own  interests  and  maintain  a 
high  standard  of  presentation.  The  first 
two  productions,  "  Just  A  Wife "  and 
"  Blind  Youth  "  are  typical,  it  is  said,  of 
the  quality  and  calibre  to  distinguish  all 
productions  to  be  made  in  the  Selznick 
West  Coast  studios  for  release  to  National 
Picture  Theatres,  Inc. 

The  productional  plans  arranged  by  Mr. 
Rapf  guard  against  any  sacrifice  of  quality 
and  detail  to  reach  the  quantity  standards 
which  have  proved  detrimental  to  the  best 
interests  of  exhibitors  and  their  public.  The 
schedule  of  one  release  every  two  weeks  is 
in  accordance  with  the  wishes  of  showmen 
and  provides  ample  time  for  the  making  of 
pictures  that  will  excel  in  every  point  of 
production  value  and  entertainment  merit. 


Opening  Gun  on  Great  Selznick 
Ad.  Campaign  Soon 

The  opening  fire  in  Selznick  Pictures 
new  national  advertising  drive  will  begin 
in  a  tremendously  big  way  Thanksgiving 
week,  when  a  country-wide  barrage  of 
double-page  displays  in  color  will  be 
spread  before  the  eyes  of  more  than  fifty 
million  readers.  These  advertisements 
will  appear  in  the  Saturday  Evening  Post, 
Ladies'  Home  Journal,  Pictorial  Review, 
Red  Book,  Country  Gentleman,  Photo- 
play Magazine,  Green  Book,  Motion  Pic- 
ture Magazine,  Picture  Play  Magazine, 
Blue  Book,  American  Legion  Weekly,  and 
many  others.  In  most  of  these  publica- 
tions advertisements  have  already  ap- 
peared regularly,  and  it  is  announced  that 
with  the  simultaneous  appearance  of  the 
full  list,  full  page  advertisements  will  ap- 
pear regularly. 

The  foregoing  list  is  supplemented  by 
advertising  media  which  includes  the  pro- 
grams of  every  theatre  in  New  York  City, 
electric  signs  in  the  Times  Square  dis- 
trict and  elsewhere,  and  painted  signs  and 
twenty-four  sheet  stands  throughout  the 
country. 

The  campaign  instituted  and  already 
put  into  effect  for  the  further  populariza- 
tion of  Selznick  Pictures  is  said  to  be  the 
biggest  ever  executed  in  the  motion  pic- 
ture industry-. 


WESTERN  WAFTINGS 


Arthur  Brick  is  a  new  salesman  for  the 
Triangle  Film  Corporation  Exchange  in 
Los  Angeles,  having  begun  his  work  for 
this  concern  this  week.  He  will  cover' 
California,  Arizona  and  New  Mexico,  and 
Mr.  Brick  is  at  present  centering  his  in- 
terest in  booking  the  forthcoming  reissues 
of  the  Triangle.  The  first  to  be  released 
is  that  titled  "  The  Weaker  Sex,"  written 
by  Monte  M.  Katterjohn,  directed  by 
Thomas  H.  Ince,  and  having  Charles  Ray, 
Louise  Glaum,  Dorothy  Dalton,  Margaret 
Thompson,  Robert  McKim  and  J.  Barney 
Sherry  in  the  cast. 


W.  S.  Rand,  sales  manager  of  the  United 
Artists  Corporation  Exchange  in  Los 
Angeles,  is  planning  to  leave  about  Novem- 
ber 12th  on  a  business  trip  to  Salt  Lake, 
Ogden  and  other  Utah  towns. 


Jack  Scott,  late  assistant  manager  for 
the  Fox  Exchange  in  San  Francisco  and 
previous  to  that  time  connected  with  Pathe 
in  Denver,  arrived  in  Los  Angeles  the  week 
of  November  3rd,  accompanied  by  Mrs. 
Scott.   . 

Rex  Midgley,  owner  of  the  American 
Theatre  at  Oakland,  Calif.,  arrived  in 
Los  Angeles  during  the  week  of  Novem- 
ber 3id  to  pay  his  many  friends  a  visit. 
During  his  visit  he  is  being  entertained 
by  Walter  S.  Rand,  sales  manager  of  the 
United  Artists  local  exchange. 


"  When  The  Clouds  Roll  By,"  second 
release  of  Douglas  Fairbanks  on  the  United 
Artists  program,  has  been  booked  at  the 
California  Theatre,  Los  Angeles,  about 
December  29th. 


E.  D.  and  H.  E.  Yost  have  sold  their 
theatre  at  Orange,  Calif.,  and  opened  the 
Yost  Theatre  at  Santa  Ana  on  November 
11th.   

"  The  Hushed  Hour,"  starring  Blanche 
Sweet  and  released  by  Equity  Pictures 
Corporation,  has  been  booked  b\-  Manager 
Herman  Bosley  to  show  at  an  early  date 
at  his  Alhambra  Theatre,  Los  Angeles. 


Manager  Arthur  B.  Lamb,  of  the  Los 
Angeles  Metro  Exchange,  announces  that 
his  exchange  won  seventh  place  in  the 
national  contest  of  the  greatest  proportion- 
ate increase  in  sales  conducted  by  Metro 
Pictures  Corporation. 


Manager  Benjamin  of  the  Los  Angeles 
.All  Star  Feature  Distributors  announces 
the  purchase  by  Sol  L.  Lesser  of  the  Jack 
Sherrill  production  "  Once  To  E\"ery  Man," 
and  the  Tom  Mix  Fox  five  reel  subject 
"  The  Heart  of  Texas  Ryan." 


Charles  Ray,  now  working  in  "  Watch 
Out  William "  under  the  direction  of 
Jerome  Storm,  will  have  a  supporting  cast 
which  includes  Winifred  W'estover  as 
leading  woman,  Betty  Schade,  Dick  Rush, 
Donald  MacDonald,  George  Hernandez 
and  Lew  Morrison. 


November  22,  igig 


3727 


Walter  Greene  Out  of  Famous-Lasky 


Vice  President  in  Charge  of  Distribution  and  One  of  the  Organ- 
izers of  I'aramount  Resigns  and  Goes  to  Coast  to  Put 
Plans  in  Effect  Benefiting  Exhibitors 

WALTER  E.  Greene,  vice  president,  director  and  managing  director 
of  the  department  of  distribution  of  the  Famous  Players-Lasky 
Corporation  resigned  from  that  organization  this  week  and  left 
for  CaUfornia  on  Tuesday  to  complete  his  plans  for  the  carrying  into 
effect  a  number  of  plans  he  has  perfected  for  the  benefit  of  exhibitors 
during  the  past  year.  Announcement  of  his  plans  will  be  made  by  Mr. 
Greene  upon  his  return  from  the  coast.  Mr.  Greene  is  one  of  the  best 
known  men  in  the  motion  picture  industry  and  is  considered  one  of  the 
pioneers  who  has  created  many  benefits  for  the  advancement  of  the 
business. 


Started  in  Small  Way 

Nearly  twenty  years  ago  he  became  in- 
terested in  motion  pictures  when  he  took 
a  traveling  outfit  through  the  New  Eng- 
land States,  the  show  consisting  of  a  couple 
of  single  and  two-reelers.  Success  marked 
the  first  venture  so  he  established  the  first 
exchange  in  Boston  under  the  name  of 
the  W.  E.  Greene  Film  Exchange,  which 
was  later  incorporated.  Upon  the  ap- 
pearance of  the  first  five-reel  feature  pro- 
duced hy  the  Famous  Players  Film  Com- 
pany he  secured  the  franchise  for  the  dis- 
tribution of  these  productions  for  the  New 
England  district,  at  which  time  he  became 
associated  with  Hiram  Abrams,  former 
president  of  Paramount  Pictures  Corpora- 
tion and  recently  the  organizer  of  the 
"  Big  Four." 

Mr.  Greene  was  one  of  the  organizers  of 
the  Paramount  Pictures  Corporation  and 
during  the  early  years  of  that  organization 
he  was  the  originator  of  the  Paramount 
News  Weekly,  which  was  later  the  Para- 
mount Pictograph.  With  the  advancement 
of  the  business,  Mr.  Greene  became  the 
organizer  of  the  Artcraft  Pictures  Cor- 
poration when  Mary  Pickford  branched 
forth  to  produce  bigger  and  better  pictures. 
With  the  consolidation  of  Famous  Players, 
Lasky,  Morosco,  Pallas  Pictures  and  Para- 
mount, Mr.  Greene  was  made  director  of 
the  Famous  Players-Lasky  Corporation, 
and  later  elected  to  the  vice-presidency,  at 
which  time  he  became  the  managing  di- 
rector of  the  department  of  distribution, 
which  position  he  has  admirably  filled  for 
the  past  two  years. 

When  seen  at  his  office  regarding  his 
resignation,  Mr.  Greene  said,  "Although 
this  action  may  come  as  a  surprise  to  many 
of  my  friends,  it  has  been  my  intention  to 
act  in  this  manner  for  over  six  months, 
during  which  time  I  have  been  perfecting 
plans  for  big  things  which  will  be  of 
greater  benefit  to  exhibitors,  but  which 
plans  are  not  in  such  a  state  of  perfection 
at  this  particular  time  for  me  to  make 
them  public,  and  as  soon  as  I  return  from 
California  I  will  make  an  annoiuicement 
to  the  trade  which  will  have  a  rather 
startling  ring  to  it." 

Mr.  Hiram  Abrams,  of  the  United  Ar- 
tists Corporation,  who  had  been  Mr. 
Greene's  business  associate  for  over  fifteen 
years  and  knows  of  Mr.  Greene's  ability 
probably  better  than  any  other  personage  in 
the  industry  said  over  the  telephone,  when 
asked  what  he  thought  of  Mr.  Greene's 


SAENGER  RUMORS 
Denial  Made  That  Any  Ne- 
gotiations Are  On 

RUMORS  that  the  Saenger  Amuse- 
ment Company  of  New  Orleans 
is  negotiating  with  any  individual 
or  concern  for  the  sale  of  its 
theatre  or  exchange  interests  in  the  South- 
east are  emphatically  denied  by  W.  H. 
Gueringer,  assistant  manager  in  charge  of 
the  concern's  New  York  headquarters. 

"  There  is  not  a  semblance  of  truth  in 
the  reports  that  have  been  circulated,"  de- 
clared Mr.  Gueringer.  "  The  Saenger 
Amusement  Company  has  not  been  ap- 
proached, nor  is  there  any  thought  or  in- 
tention of  it  disposing  of  any  of  its 
properties." 


resignation,  "I'm  surprised  only  in  the 
fact  that  it  did  not  happen  long  ago.  Mr. 
Greene's  absolute  knowledge  of  this  in- 
dustry, his  prestige  among  exhibitors 
throughout  the  entire  country  for  fair  deal- 
ing and  progressive  advancement  and  his 
standing  in  financial  and  business  circles 
has  made  him  one  of  the  really  big  men 
in  this  business.  There  is  no  doubt  in  my 
mind  but  that  his  future  plans  will  be  of 
such  a  nature  that  they  will  be  of  the 
most  extreme  benefit  to  the  industry,  for 
he  has  had  in  mind  big  things  for  a  long 
while  and  he  has  had  to  free  himself  of 
big  organization  details  to  carry  forth  his 
ideals." 

Mr.  Greene  left  November  11  for  Cali- 
forina  and  although  pressed  for  a  more 
absolute  statement  regarding  his  future 
plans  would  not  divulge  any  of  his  details. 

F.  I.  L.  M.  Clubs  Decide  to  Form 
a  National  Federation 

ACON\'EXTIOX  of  delegates'  from 
\arious  F.  I.  L.  M.  Clubs  located 
throughout  the  United  States  was  held 
last  week  at  the  offices  of  the  National 
Association  of  the  Motion  Picture  In- 
dustry in  the  Times  Building,  New  York. 
These  clubs  were  formed  a  few  years  ago 
in  the  film  distril)uting  centers  by  ex- 
change managers  for  the  purpose  of  co- 
operation and  co-ordination  in  both  ex- 
ecutive and  protective  measures. 
During  the  meeting  here  it  was  decided 


to  form  a  National  Federation  of  F.  I. 
L.  M.  Clubs,  thus  unifying  all  the  existing 
organizations,  and  officers  were  elected 
as  follows :  President,  S.  Eckman,  Jr., 
who  is  Manager  of  the  Goldwyn  New 
York  Exchange ;  Vice-Presidents,  J.  E. 
Flynn,  Goldwyn  Detroit  Manager,  with 
supervision  over  clubs  in  the  Central 
West;  R.  C.  Secrj^  Manager  for  the  First 
National  Exhibitors'  Circuit  in  Chicago, 
for  the  Western  Territory;  Fred  B.  Mur- 
phy, in  the  E:\si ;  Floyd  St.  Johns,  Select 
San  Francisco  Manager,  for  the  Pacific 
Coast ;  R.  B.  Seltzer,  World  Washington 
Manager,  for  the  South,  and  I.  E.  Chad- 
wick,  New  York  Secretary  and  Treasurer. 

The  new  Federation  has  applied  for 
membership  in  the  National  Association 
of  the  Motion  Picture  Industry  as  an  au- 
tonomous cntit\'. 


Irish  Flock  to  Initial  Showing  of 
"  For  the  Freedom  of  Ireland  " 

Freedom  shrieked,  this  time  with  joy, 
at  Orchestra  Hall,  Chicago,  last  Monday 
night,  when  before  a  distinguished  au- 
dience which  packed  the  big  loop  theatre, 
the  Capital  Film  Company  gave  a  private 
showing  of  "For  the  Freedom  of  Ire- 
land." 

Friends  of  Ireland  signalized  the  pre- 
sentation of  "For  the  Freedom  of  Ire- 
land" by  turning  the  occasion  into  a 
memorable  celebration  of  music  and  ora- 
tor.v.  Therel  were  speeches  by  Mayor 
William  Hale  Thompson,  former  Gov- 
ernor Dunne,  Father  F.  X.  McCabe  of 
De  Paul  University,  and  others.  Mme. 
Marie  De  Rohan-McArdle  gave  a  splen- 
ded  rendition  of  a  varied  program  of 
Irish  and  American  songs  and  revealed 
rare  artistry  in  the  mad  scene  from 
"  Lucia  de  Lammermoor." 

Plans  for  the  exploitation  of  "For  the 
Freedom  of  Ireland"  will  I)e  aiuiounced 
within  a  few  days. 


Film  Post  of  American  Legion 
Elects  Officers 

The  Film  Post,  American  Legion,  met 
on  October  19,  1919,  at  Ko.  138  West  46th 
Street,  New  York  City  and  elected  W.  H. 
Pemberton,  of  the  Green  Room  Club  as 
President,  Harold  L.  Pcch,  of  the  N.  V. 
A.  as  Treasurer  and  Joseph  C.  Scott,  of 
the  Film  Players  Club  as  Secretary. 

Any  person  who  served  in  the  Army, 
Navy  or  Marines  during  the  late  World 
War  and  is  eligible  to  membership  in  the 
American  Legion  may  apply  to  the  Film 
Post  for  membership,  if  now  engaged  in 
the  taking,  manufacture  or  sale  of  Motion 
Pictures. 


Sunday  Shows  Hit  in  Oklahoma 

The  city  council  at  Homin\-,  Okla.,  has 
passed  an  ordinance  prohibiting  Sunday 
shows  of  any  kind,  including  moving  pic- 
tures. The  theatre  men  and  the  ministers 
had  circulated  petitions,  both  for  and 
against  Sunday  shows.  It  is  understood 
that  the  case  will  be  appealed  to  a  higher 
court. 


3728 


Motion  Picture  News 


Looping  the  Loop  in  the  Windy  City 


S.  L.  Barnhard  of  the  Capital  Film  Com- 
pany, Chicago,  has  arrived  at  California 
Studios  of  the  Company,  to  supervise  work 
there  and  organize  two  more  companies, 
the  demand  for  two  reel  pictures  far  ex- 
ceeding the  present  capacity  of  the  studio. 

Joe  Friedman,  who  has  been  confined  to 
his  home  for  two  weeks,  by  illness,  is  back 
at  his  desk  in  the  Celebrated  Players  Chi- 
cago office. 

E.  H.  Maisel  has  sold  his  Capitol  Thea- 
tre at  Springfield,  Illinois,  to  Itsky  Bern- 
stein, who  is  a  brother  of  the  Bernstein 
boys  who  own  theatres  at  Lincoln,  Illinois. 

E.  P.  Milburn  has  sold  the  Ruby  Palace 
Theatre  at  Marseilles,  Illinois,  to  A.  R. 
Workman.   

Steve  Major,  manager  of  the  Opera 
House  at  Gerard,  Illinois,  reports  that 
theatres  in  this  vicinity  have  been  closed 
by  the  health  authorities  due  to  an  epidemic 
of  scarlet  fever.   


So  great  has  become  the  volume  of  busi- 
ness in  the  Chicago  office  of  the  First 
National,  according  to  Harry  Weiss,  that 
Messers.  Weiss  and  Seery  having  no  more 
room  for  employes  in  their  already 
crowded  quarters,  have  been  forced  to  add 
a  night  force. 

Carl  Mueller  of  the  Harper  Hotel,  Rock 
Island,  Illinois,  gave  a  dinner  to  Mr.  and 
Mrs.  Weiss,  recently,  of  twenty  covers. 
The  dining  room  looked  like  a  film  con- 
vention. 


G.  W.  Reynolds  has  opened  his  Armory 
Theatre  at  Dekalb,  Illinois,  to  capacity 
business  and  also  is  running  the  Princess. 


Harry  Gramp  of  Rockford,  Illinois, 
owner  of  theatres  in  Galesburg,  Rockford 
and  elsewhere,  has  added  another  house  to 
his  string,  at  Beloit,  Wisconsin,  which  he 
reports  already  is  doing  big  business. 


Both  theatres  at  Milledgeville,  Illinois, 
are  now  under  one  management.  C.  A. 
Mcndenhall  having  bought  out  the  interests 
of  his  competitor,  C.  A.  Puterbaugh. 


R.  C.  Cropper,  president  and  general 
manager  of  the  Beehive  Film  Exchanges, 
announces  the  purchase  for  the  states  of 
Illinois,  Indiana  &  Wisconsin,  of  the  Tvrad 
Feature  "  THE  RED  VIPER."  It  will  be 
released  as  a  Beehive  special  feature  in 
addition  to  the  regular  Beehive  feature  pro- 
gram of  two  releases  a  month. 


P.  C.  Schram  of  Kalamazoo,  a  success- 
ful exhibitor,  has  just  purchased  the  Lyric 
Theatre  of  that  city  and  installed  a  new 
Bartola. 

The  house  will  seat  about  1,400  on  two 
floors.  It  has  been  decorated  by  one  of 
the  city's  best  known  firms  of  interior 
decorators  and  will  be,  when  it  is  ready  to 


G.  L.  Levine,  Chicago 

open,  one  of  the  city's  most  attractive 
hou'ses. 


Members  of  Local  No.  2  I.  A.  T.  S.  E., 
the  men  who  set  the  scenery  for  the  motion 
picture  business  in  Chicago,  will  give  their 
annual  dance  on  February  12,  Lincoln's 
Birthday,  at  the  First  Regiment  Armory. 
It  will  be  designated  the  Theatrical  Victory 
Ball,  and  the  reception  committee  will  com- 
prise the  members  who  saw  service  in  the 
war. 


A.  Teitel,  who  has  become  widely  known 
as  the  Chicago  "  Film  Doctor,"  has  suc- 
cessively completed  cleaning  eighteen  prints 
of  thirteen  reels  each  of  "  Hearts  of  the 
World  "  and  according  to  Irving  M.  Lesser, 
president  and  general  manager  of  the  All 
Star  Features  Distributors,  Inc.,  the  con- 
dition of  the  films  was  improved  200  per 
cent  by  Dr.  Teitel's  treatment. 


"  The  Roosevelt  "  is  the  name  chosen  by 
Ascher  Brothers  for  their  proposed  Ch'- 
c?go  loop  theatre,  which  will  represent  a 
$1,800,000  investment.  These  progre.-^,.ive 
exhibitors  have  bought  a  National  Picture 
Theatre,  Inc.,  franchise  which  will  cover 
all  their  houses,  and  Mr.  Nathan  Ascher 
will  be  a  director  of  the  National  Corpora- 
tion and  vice  president  representing  the 
Chicago  district.   

The  Shakespeare  Theatre  at  Forty-third 
street  and  Ellis  avenue,  Chicago,  has  been 
purchased  by  Messrs.  Brunhild  and  Young, 
owners  of  the  Emmett  Theatre,  who  have 
secured  the  services  of  Mr.  Julius  Lamm 
as  manager. 


Fred  M.  Shafer  has  resigned  as  manager 
of  the  Washington  theatre  to  take  charge 
of  a  Chicago  theatre. 


The  New  Koppin  theatre  on  Gratiot 
avenue,  located  in  a  colored  neighborhood, 
opened  with  "  The  Radium  Mystery "  and 
"  Johnny  Get  Your  Gun."  The  house  has 
999  chairs  and  the  policy  calls  for  a  daily 
change.  It  is  a  one  floor  house,  beauti- 
fully decorated  and  well  located. 


Arthur  S.  Hyman  Attractions  have  in- 
corporated for  $100,000. 


Charles  S.  Porter,  manager  of  the  Forest 
theatre,  announces  that  he  will  build  a 
new  house  on  Hamilton  avenue  to  seat 
2,000.   

Joseph  Ferte  has  resigned  as  city  sales- 
man for  Goldwyn  to  take  charge  of  the 
Paramount  exchange  in  Montreal. 


Wm.  Fox  Addresses  His  Ex-Serv- 

ice  Men  at  Armistice  Day  Meeting 

On  Tuesday,  Nov.  11,  \N'illiam  Fox, 
president  of  Fox  Film  Corporation,  ad- 
dressed the  various  departments  of  the 
organization  on  the  occasion  of  the  first 
anniversary  of  the  signing  of  the  armis- 
tice. 

According  to  reports,  the  Fox  organiza- 
tion has  several  hundred  men,  and  some 
women,  back  at  their  work  in  the  film 
industry  after  serving  under  the  colors 
during  the  period  of  war.  To  these  Mr. 
Fox  addressed  himself  especiallj' — although 
his  brief  talk  was  of  a  general  nature, 
emphasizing  his  appreciation  of  the  splen- 
did co-operation  throughout  the  firm.  Mr. 
Fox  explained  that  he  was  proud  he  had 
so  many  of  his  men  back  w^ith  him,  and 
grateful  that  so  few  had  been  called  upon 
to  make  the  supreme  sacrifice. 

Each  department  of  the  organization  in 
the  home  oflfice  on  West  46th  street  was 
visited  by  Mr.  Fox. 


Enterprise    Optical     Man  Finds 
Improvement  in  Projection 

O.  F.  Spahr  of  the  Enterprise  Optical 
Company  has  returned  to  Chicago  after  a 
week's  trip  to  Alinneapolis  and  the  north- 
west, enthused  over  the  waj"  exhibitors  of 
that  district  are  improving  the  projection 
of  pictures,  coincident  with  the  profitable 
business  they  are  enjoying. 

As  an  evidence  of  exhibitors'  determina- 
tion to  screen  their  pictures  in  the  best 
possible  manner  by  the  purchase  of  new 
machines,  he  states  that  S.  A.  Lewis, 
owner  of  the  Rialto  Theatre  Supply  Com- 
pany, who  handles  the  product  of  the 
Enterprise  Optical  Company  in  the  north- 
west, recently  has  placed  De  Luxe  !Motio- 
graphs  in  forty  theatres  and  Regular 
Model  Machines  in  fifteen  houses,  as  well 
as  doing  a  big  business  in  renewing  pro- 
jectors. 


November  22,  i  p  i  Q 


3729 

Music  In  The  Picture  Theatre 


MUTUAL  PLEASURE 

Constance  Binney  Meets  Men 
Who  Distribute  Her  Films 

CONSTANCE  BINNEY,  Realart  star, 
had  an  opportunity  to  meet  exhib- 
itors, who  will  show  her  pictures, 
last  week  in  Cleveland.  The  occa- 
sion was  a  luncheon  presided  over  by 
James  B.  Reilly,  local  manager  for  Realart, 
at  which  prominent  exhibitors  and  other 
film  men  of  the  city  were  in  attendance. 
Miss  Binney  is  appearing  in  Cleveland  in 
"  39  East,"  the  play  in  which  she  scored  in 
New  York  last  season. 


Charles  D.  Isaacson  Resigns  as  Ad. 
Manager  of  Goldwyn  Corp. 

Charles  D.  Isaacson  has  resijined  as 
manager  in  tlic  advertising  department  of 
the  Goldwyn  Pictures  Corporation.  Mr. 
Isaacson,  it  is  staled,  leaves  to  handle  the 
rapidly  growing  demands  from  publishers 
for  his  literary  output.  During  his  con- 
nection with  Goldwyn  he  had  maintained 
through  his  personal  ofBce  the  New  York 
Globe's  music  department  and  its  concert 
bureau.  This  he  will,  of  course,  continue, 
devoting  considerable  time  now  to  the 
syndication  of  his  newspaper  articles 
through  the  Associated  Newspapers. 

Duncan  and  Moreno  of  Vitagraph 
Busy  on  Serials  at  Hollywood 
Both  William  Duncan  and  Antonio 
Moreno  are  reported  to  be  industriously 
"plugging"  away  at  their  Vitagraph 
serials  at  the  Hollywood  studio.  Mr. 
Duncan  has  completed  "  Smashing  Bar- 
riers." 

Antonio  Moreno  is  just  half  through 
with  "  The  Invisible  Hand,"  another 
Smith-Brady  serial,  having  finished  the 
seventh  chapter  and  being  well  into  the 
eighth.  This  serial,  according  to  reports, 
will  be  presented  by  Vitagraph  immedi- 
ately upon  the  release  of  the  final  episode 
of  "  Smashing  Barriers." 


"  Red  Lantern  "  Earns  Bonus  From 

Satisfied  Exhibitor 

The  Delft  Theatre  in  Escanaba,  Mich., 
recently  showed  the  Nazimova  production, 
"The  Red  Lantern"  for  two  days  with 
Metro's  guarantee  that  the  picture  would 
do  a  specified  amount  of  business.  The 
result  of  the  showing  not  only  vindicated 
the  confidence  of  the  Metro  branch  man- 
ager who  rented  out  the  print  but  was  re- 
sponsible for  the  payment  of  a  substantial 
bonus  from  the  satisfied  exhibitors  accord- 
ing to  the  agreement  made  in  advance. 

New  Fox  Player  Has  Been  in 
Support  of  Franklyn  Farnum 

That  Canyon  Pictures  Corporation  made 
no  idle  boast  when  it  claimed  an  all  star 
cast  would  support  Franklyn  Farnum  in 
two  reel  westerns,  is  proved  according  to 
Jacob  Weinberg,  president  of  Canyon,  by 
the  signing  of  "  Buck "  Jones  by  Fox. 
Jones  is  one  of  the  leading  players  in  sup- 
port of  Farnum. 


Hugo   Riesenfelcl  Mixes  Interesting 
Bits  of  Philosophy  With  Plain 
"  Hoss  Sense  "  On  Subject 

USIC  and  its  place  in  the  motion- 
picture  of  yesterday,  to-day  and  to- 
morrow was  the  subject  of  an  intcr\  icw  re- 
cently had  with  Hugo  Ricsenfeld,  the 
managing  director  of  the  Rivoli  and  Rialto, 
Broadway's  photoplay  palaces.  The  sal- 
ient comments  of  Mr.  Hugo  are  quoted 
directly,  as  much  of  their  significance 
would  be  otherwise  lost: 

"  The  taste  for  good  mo\ing  pictures  is 
iniicrcnt;  it  is  mankind's  desire  to  see  it- 
self and  it's  neighbor.  In  the  big  city, 
where  the  personal  touch  does  not  exist 
for  a  large  part  of  the  population,  there 
are  hundreds  of  thousands  who  seek  in 
the  movie  the  picture  of  domestic  life,  the 
family  group,  the  little  home  incidents 
the  romances  of  everyday  existence  that 
the  inhabitant  of  the  small  city  and  the 
count rj'  lives  day  by  day. 

"  The  desire  for  good  music,  however, 
is  not  innate.  It  is  gained  by  most  of  us 
from  hearing  the  best  of  tunes  again  and 
again,  until  we  acquire  the  taste.  Added 
to  the  motion  picture,  in  pleasing  sur- 
roundings and  carefully  chosen  to  fit  the 
story,  music  and  pictures  blend  into  one 
harmonious  whole,  and  the  audience 
scarcely  realizes  that  it  is  getting  as  much 
good  music  as  it  would  hear  at  an  ordi- 
nary concert.  And  it  does  not  go  to 
sleep. 

"  The  taste  in  pictures  improves  under 


Indications    afe    Grauman's  Great 
Theatre,  and    the  Califorrjia 
Will  Battle  to  Supremacy 

THE  picture  public  of  Los  Angeles  is  to 
have  the  benefit  of  a  contest  to  deter- 
mine who  is  the  greatest  exhibitor,  it  is 
apparent.  No  one  has  publicly  announced 
entrance  into  such  a  contest,  but  future 
plans  of  Sid  Grauman  of  Grauman's  Mil- 
lion Dollar  Cinema  Temple,  and  S.  L. 
Rathapfel,  sent  to  Los  Angeles  to  serve  as 
managing  director  of  the  California  The- 
atre after  its  purchase  by  the  Goldwyn  in- 
terests, at  their  respective  houses  indicate 
that  both  plan  to  maintain  "  the  greatest 
show  on  earth." 

Sid  Grauman  has  made  no  definite  state- 
ment regarding  any  changes  at  his  house, 
but  indirectly  it  is  learned,  that  he  has  many 
new  features  to  be  added  to  his  already 
nationally  famous  show.  He  intends,  ac- 
cording to  recent  statement,  to  maintain  a 
motion  picture  theatre  in  the  strictest  sense 
of  the  term,  adding  to  his  program  of  films 
just  sufficient  music  and  other  light  num- 
bers to  add  variety.  There  is  not  an  after- 
noon or  evening  when  the  big  lobby  of  this 
theatre,  which  has  a  standing  room  capacity 
of  1,500,  is  not  well  filled  with  patrons  wait 
ing  for  seats.  It  is  a  nightly  occurrence  to 
see  a  long  line  extending  from  the  lobby 
down  the  edge  of  the  sidewalk.  It  is 
doubtful  if  there  is  another  theatre  in  the 
country  where  people  wait  for  hours  to  see 
a  program  as  they  do  at  Graumans. 


the  stimulus  of  good  music  until  the 
original  movie  fan  becomes  a  confirmed 
motion  picture  and  music  patron.  How 
the  taste  for  better  things  in  motion  pic- 
ture theatres  developed  is  best  seen  from 
the  offerings  in  the  average  motion  picture 
house.  A  month  ago  I  was  in  a  theatre 
far  uptown  and  saw  a  beautiful  scenic  pic- 
ture with  a  voice  singing  Ijehind  the  stage. 
I  heard  people  exclaiming  about  the  beauty 
on  the  screen  and  the  music.  The  idea, 
first  conceived  and  executed  in  the  more 
expensive  theatres  downtown  has  spread 
to  the  little  neighborhood  institutions  and 
is  being  appreciated  to  the  utmost  by  thou- 
sands whom  neither  propaganda  for  clas- 
sical music  nor  music  school  could  reach. 

"  Four  years  ago  we  bashfully  intro- 
duced a  classical  number  here  and  there 
on  our  program,  but  the  bulk  of  our  mu- 
sic was  of  the  promenade  concert  variety. 
Four  years  of  serious  effort  has  not  been 
in  vain.  We  are  not  afraiel  to-day  to  play 
the  most  difficult  and  modern  composers 
and  the  people  like  it. 

"The  next  step?  The  motion  picture- 
music  houses  arc  com.ing  in  great  num- 
bers. If  I  were  to  venture  into  the  field 
of  prophecy  I  should  say  that  within  the 
next  five  years  New  York  will  see  the 
present  Broadway  theatrical  district  one 
great  array  of  beautiful  motion  picture 
houses.  The  orchestras  will  be  an  even 
bigger  feature  than  they  are  now,  and  we 
have  almost  fifty  trained  men  in  each  of 
our  houses.  But  the  people  want  music 
and  they  are  going  to  get  it. 


Shortly  after  coming  to  Los  Angeles  and 
giving  the  California  Theatre  an  inspection, 
Mr.  Rothapfel,  whose  success  as  manager 
of  the  Strand,  Rivoli  and  Rialto  is  well 
known,  decided  to  close  the  California  The- 
atre on  the  day  it  was  turned  over  to  the 
Goldwyn  interests  by  the  former  owners 
and  managers,  Messrs.  Fred  Miller,  Harry 
Leonhardt  and  associates,  in  order  that 
slight  changes  in  decorative  scheme,  light- 
ing effects  and  stage  equipment  might  be 
made.  The  theatre  closed  following  the 
last  performance,  Sunday,  November  2d, 
and  remained  dark  five  days,  then  re-opened 
under  the  Rothapfel  direction. 

The  new  California  Theatre  managing 
director  has  been  very  reticent  with  respect 
to  his  plans. 

He  has  stated :  "  The  policy  of  advertis- 
ing our  features  will  be  most  conservative, 
and  the  use  of  superlatives  will  be  entirely 
eliminated.  The  prices  will  be  somewhat 
higher  than  heretofore,  but  I  am  sure,  upon 
seeing  what  w^e  are  trying  to  accomplish, 
the  slight  increase  will  be  gladly  paid." 


Rapid  Progress  on  "  Empty  Arms  " 

Work  on  "  Empty  Arms,"  the  initial 
Lester  Park-Edward  Whiteside  production, 
is  progressing  rapidly  at  the  Thanhouser 
Studios  in  New  Rochelle.  Frank  Reicher 
is  directing  and  Gail  Kane  is  in  the  lead- 
ing role. 


Big  Western  Houses  in  Contest? 


3730 


Motion  Picture  News 


Legion  Tendered  Film  Facilities 


Samuel  Goldwyn  in  Letter  to  Con- 
vention of  War  Veterans  Offers 
Producing  Aid 

BEFORE  the  great  assemblage  of  mili- 
tant Americans  brought  together  in 
Minneapolis  for  the  first  constitutional  con- 
vention of  the  American  Legion,  Col.  Henry 
D.  Lindsley,  chairman  of  the  convention, 
read  a  letter  from  Samuel  Goldwyn,  presi- 
dent of  Goldwyn  Pictures  Corporation,  of- 
fering all  the  facilities  of  his  tremendous 
producing  and  distributing  organization  to 
propagate  the  Legion's  ideal  of  American- 
ism on  the  screen.  The  thousands  of  dele- 
gates present,  received  the  letter  from  Mr. 
Goldw.vn  with  enthusiastic  applause  and  it 
was  referred  to  a  committee  for  action. 

The  ofTer  means  that  as  soon  as  the 
American  Legion  decides  to  produce  any 
kind  of  a  picture,  it  may  use  Goldwyn's 
Studios,  either  in  Culver  City  or  the  East 
and  that  it  will  receive  the  fullest  coopera- 
tion of  Goldw.vn's  producing  forces.  When 
the  production  is  completed  it  may  be  dis- 
tributed through  Goldwyn's  twenty-two  ex- 
changes. The  delegates  at  the  convention 
displayed  a  keen  interest  in  possibilities 
opened  for  effective  screen  propaganda. 

"You  stand  on  the  threshold  of  a 
new  epoch  in  American  life,"  Mr.  Gold- 
wyn's letter  says  in  part  "You,  yourselves, 
are  to  be  the  builders  of  that  epoch.  Be- 
hind you  is  the  withering  blast  and  flame 
of  war.  The  future  is  an  uncut  rock  be- 
fore you ;  the  shape  it  will  take  will  be 
given  by  your  hands. 


"It  will  be  a  privilege  for  us  to  co-operate 
with  you  in  this  great  work.  Goldwyn  Pic- 
tures and  the  men  who  distribute  them 
cover  the  United  States  like  the  sensitive 
fingers  of  a  many-fingered  hand.  If  you 
ha\  e  a  picture  to  make  give  us  the  oppor- 
tunity of  helping  you.  If  you  have  a  pic- 
ture to  distribute  let  us  be  your  agent.  We 
will  be  proud  to  bear  your  message.  The 
ideas  of  our  trained  experts  are  at  your 
disposal  for  a  full  discussion  of  this  im- 
portant matter.  What  is  the  most  efi^ective 
co-operation  we  can  give  you?" 

Gouverneur  Morris,  one  of  Goldwyn's 
Eminent  Authors,  who  is  a  direct  descend- 
ant of  a  general  in  the  American  Revolu- 
tion, is  particularly  interested  in  the  work 
of  the  American  Legion.  In  connection 
with  Goldwyn's  ofTer  of  motion  picture 
producing  and  distributing  facilities,  Mr. 
Morris  wrote :  "Not  since  the  war  of  the 
revolution  has  there  been  so  potential  a 
source  of  Americanism  as  the  American 
Legion.  It  represents  no  party,  no  section, 
no  creed,  no  class.  It  is  made  up  of  all 
parties,  all  sections,  all  classes  and  all 
creeds.  It  is  composed  largely  of  men  who 
in  the  shadow  of  death  have  learned  the 
value  of  courage,  self-sacrifice,  self-dis- 
cipline and  the  square  deal. 

"The  American  Legion  believes  that  by 
the  fires  of  universal  service  all  the  tried 
and  untried  ores  in  the  great  Melting  Pot 
will  be  smelted  into  the  strong,  bright  and 
resilient  metal  of  loj'al  and  generous  citi- 
zenship." 


M.  Hoffman  Leaves  For  London 


Famous  Players-Lasky  Former  Coast 
Manager  Will  Take  Charge  of  New 
Producing    Enterprise  Abroad 

MILTON  E.  HOFFMAN,  formerly  Gen- 
eral Manger  of  the  Lasky  studio  on 
the  West  Coast,  sailed  from  New  York  last 
week  for  London  where  he  will  assume  the 
general  management  of  the  studio  of  Fa- 
mous Pla3'ers-Lasky  British  Producers, 
Ltd.  Upon  Mr.  Hoffman's  arrival  in  Lon- 
don, Albert  A.  Kaufman,  who  has  had  en- 
tire charge  of  the  construction  of  the  big 
plant  and  its  equipment,  will  return  to  this 
country,  it  is  said. 

The  new  studio  is  said  to  be  situated  in 
the  heart  of  London  and  is  reported  to  be 
one  of  the  largest  in  England.  It  was  for- 
merly the  center  of  extensive  production 
activity,  but  the  war  having  virtually  halted 
the  motion  picture  industry  in  Great  Britain 
several  years  ago,  it  was  necessary,  accord- 
ing to  reports,  to  completely  remodel  the 
structure  and  install  entirely  new  equip- 
ment. Under  Captain  Kaufman's  supervi- 
sion the  plant  has  been  transformed  into 
what  is  described  as  one  of  the  most  mod- 
ern and  best  equipped  studios  in  Europe. 

Under  Mr.  Hoffman,  active  production 
operations  will  be  started  at  once,  it  is 
stated.  According  to  reports,  one  company 
will  commence  work  immediately  and  by 
early  spring  it  is  probable  that  at  least  three 
companies  will  be  working  simultaneously, 
with  additional  accommodations  for  even 
more  producing  units  still  in  reserve. 
Mr.  Hoffman  is  said  to  be  one  of  the 


most  experienced  and  capable  production- 
executives  in  the  motion  picture  business. 
It  was  on  the  1st  of  April,  1916,  that  he 
went  to  the  Jesse  L.  Lasky  Feature  Play 
Companj'  as  studio  manager.  When  the 
Lasky  Company  was  merged  with  Famous 
Players  in  the  Famous  Players-Lasky  Cor- 
poration he  bccam.e  general  manager  of  the 
West  Coast  studio. 

According  to  reports.  Captain  Kaufnian 
will  return  to  this  country  in  a  few  weeks 
and  it  is  understood  that  he  will  assume  a 
responsible  executive  position  with  the 
Famous  Players-Lasky  Corporation. 

Jack    Stewart    is    Made  Division 
Manager  by  Triangle  Film 

Jack  Stewart,  manager  of  the  Cincinnati 
Triangle  Exchange,  has  been  appointed  divi- 
sion manager  with  supervision  over  the 
Cincinnati,  Cleveland,  Detroit  and  Pitts- 
burg branches.  He  will  also  continue  as 
manager  of  Cincinnati,  where  he,  it  is  re- 
ported, has  made  an  adm.irable  record  for 
Triangle  and  for  himself. 


Wood  Directs  Wally  Reid  Again 

Sam  Wood  is  again  directing  Wallace 
Reid  in  his  new  production  for  Paramount- 
Artcraft,  work  on  which  was  started  Mon- 
da}'.  This  will  be  a  picturization  of  a 
series-  of  Byron  Morgan  stories  which  ap- 
peared in  the  Saturday  Evening  Post  and 
will  be  titled  "The  Bear  Trap."  This 
picture  will  be  a  sequel  to  "  The  Roaring 
Road." 


THIS  AND  THAT 

The  Collins  Studio  Company,  which  was 
incorporated  under  the  laws  of  Ohio  re- 
cently, for  $115,000,  is  now  operating  in 
Cleveland  in  a  temporary  location  at  1514 
Prospect  avenue,  until  a  new  building  can 
be  completed  on  a  parcel  of  land  at  3648 
Euclid  avenue,  which  was  released  this 
week  by  the  organization. 

The  property,  which  is  60  by  217  feet,  was 
leased  for  99  years  from  Julius  Tiiteur, 
president  of  the  Franz  Premier  Company, 
for  $4,500  for  the  first  five  years  and  for 
$5,400  for  the  remaining  years  of  the  lease. 


Cleveland  will  have  a  new  film  building. 
But  the  where  and  the  when  are  in  the 
hands  of  the  N.Am. P. I.  Secretary  Fred- 
erick Elliott  was  here  for  several  days 
last  week  looking  over  proposed  sites,  but 
if  he  had  any  definite  idea  of  which  one 
was  the  best,  he  failed  to  say  so. 


P.  A.  McGuire  has  been  appointed  Ad- 
vertising Manager  of  the  Nicholas  Power 
Co.,  and  will  give  his  entire  time  to  pub- 
licity work  for  the  company. 


The  Royal  Theatre  of  Providence,  R.  I., 
celebrated  its  sixth  anniversary  last  week, 
by  announcing  that  an  addition  to  seat 
about  600  persons  would  be  ready  in  a  short 
time.  When  the  enlarged  theatre  is  dedi- 
cated a  more  extensive  program  will  be 
offered.   . 

Apart  from  the  fact  that  "Broken  Blos- 
soms," D.  W.  Griffith's  feature  film,  has 
done  the  very  unusual  thing  for  a  motion 
picture  in  Baltimore,  that  of  staying  two 
weeks  at  one  theatre,  it  has  also  broken 
the  attendance  record  of  the  New  Theatre 
in  that  city  according  to  Louis  a  DeHoflF, 
the  manager.   

The  visit  to  Buffalo  of  Cardinal  Mercier 
was  the  featured  subject  of  the  Strand 
theatre  local  events  last  week.  Manager 
E.  O.  Wineberg  "  shot "  over  500  feet 
showing  the  heroic  primate  of  Belgium  at 
various  places  of  interest  in  the  city. 


The  Buffalo  Commercial  has  started  a 
motion  picture  department  called  "  At  the 
Movies."  It  is  published  several  times 
during  the  week  and  is  attracting  a  lot 
of  attention.   

M.  A.  Greenwald,  for  two  years  con- 
nected with  the  Cleveland  Fox  office,  has 
been  appointed  manager  of  the  Buffalo 
exchange,  succeeding  Thomas  W.  Brady, 
resigned.  Mr.  Greenwald  will  assume  his 
new  duties  at  once  and  enlarge  the  sales 
force.  .  

Mae  Murray  in  New  Ferret  Film, 
Called  "  The  A.B.C.  of  Love  " 

After  the  success  with  which  Leonce  Fer- 
ret's production  "  The  Twin  Pawns."  star- 
ring Mae  Murray,  was  received  throughout 
the  country  Pathe  announces  the  acquisition 
of  his  latest  six-reel  Special  feature  with 
Mae  Murray.  "  The  A.  B.  C.  of  Love,"  to 
be  released  December  14th.  The  picture  is 
taken  from  Mr.  Ferret's  storj-  of  the  same 
name  and  is  described  as  one  of  unusual 
excellence. 


November  22,  1919 


3731 


News  of  the  Country  Via  Correspondence 


DETROIT 

J.  M.  Duncan  has  just  celebrated  his 
fourth  year  as  manager  of  the  Vitagraph 
exchange  in  Detroit.  He  is  the  oldest  film 
man  in  point  of  years  of  service  wiili  one 
company,  here. 


James  A.  Keough  has  succeeded  Fred 
Shafer  as  manager  of  the  Washington  thea- 
tre. Mr.  Shafer  resigned  to  take  over  a 
theatre  in  Chicago.  Mr.  Keough  cam<:  to 
Detroit  from  the  Pantheon,  Chicago.  He 
was  previously  in  Minneapolis. 


John  H.  Kunsky  and  George  Treiuilc 
have  incorporated  the  Capitol  Theatre  Co. 
The  capital  stock  is  $5,000.  The  Kunsky 
enterprises  have  announced  a  new  theatre 
for  Highland  Park,  one  of  Detroit's  finest 
suburban  districts,  and  two  down  town 
houses.  One  of  these  will  be  the  Miles, 
now  playing  vaudeville  and  pictures. 


During  the  week  of  November  23rd,  the 
Alhambra  celebrated  in  its  sixth  birthday. 


Contracts  have  been  let  for  the  Kramer 
theatre  on  Michigan  avenue.  It  will  scat 
2,000  and  is  to  be  completed  by  spring. 


Joe  Horwitz  has  purchased  State  rights 
in  Michigan  for  "Some  One  Must  Pay," 
"The  Echo  of  Youth"  and  "When  Men 
Betray." 


John  H.  Kunsky  has  purchased  the  Mich- 
igan franchise  for  Equity  pictures. 


Plans  are  under  way  to  enlarge  the 
Knickerbocker  theatre  to  2,500  seats. 


Miles  Gibbons,  manager  of  the  Fox  ex- 
change, has  resigned  to  go  with  Pathe  in 
Pittsburgh.  He  is  succeeded  here  by  Harry 
Goldberg. 


"The  Miracle  Man"  closed  Saturday 
night  at  the  end  of  its  fourth  week  at  the 
Broadway  Strand. 


The  new  state  organization  of  exhiI)itors 
known  as  the  Michigan  Motion  Picture  Ex- 
hibitors' league  has  taken  offices  at  80  John 
R.  street. 


The  Grand  Circus  Theatre  is  now  show- 
ing Universal  programs.  It  opened  with 
"Common  Property"  for  a  week  and  Pris- 
cilla  Dean  in  "The  Exquisite  Thief"  fol- 
lowed. 


CLEVELAND 

Robert  McLaughlin,  author,  and  Sam 
Brodsky.  director  of  the  new  McLaughlin 
picture,  the  working  title  of  which  is  "Be- 
lieve Me  If  All  Those  Endearing  Young 
Charms,"  left  Cleveland  for  New  York, 
to  assemble  and  cut  the  film,  and  get  it 
ready  for  release.  The  picture  was  made 
entirely  in  Cleveland. 


Announcement  was  made  this  week  of 


the  immediate  construction  of  a  $1(X),000 
motion  picture  theatre  on  the  southeast 
corner  of  Kinsman  Road  S.K.  and  East 
117th  street,  to  seat  1,5(X).  The  property  is 
to  be  operated  by  the  C'apital  Amusement 
Company  of  Cleveland,  headed  by  Katz  and 
Friedman.   

Paul  Mooney,  the  well  known  film  man 
who  recently  severed  his  coinieclion  with 
Fox,  for  which  organization  he  was  a  dis- 
trict manager  for  several  years,  has  again 
listened  to  the  call  of  the  films  and  has 
accepted  the  position  of  sales  manager  for 
the  Anita  Stewart  Productions. 


Word  has  been  received  from  Joe  Gross- 
man, erstwhile  manager  of  the  Standard 
theatre,  Cleveland,  that  he  and  Mrs.  Gross- 
man left  the  coast  for  Japan  and  their  ex- 
tended trip  around  the  world. 


Jack  Needham,  who  has  always  been  a 
conspicuous  'figure  in  Ohio  film  activities, 
will  henceforth  represent  the  Equity  Pic- 
tures Corporation  of  Ohio  in  Cincinnati. 
Needham  will  cover  the  entire  southern 
part  of  the  state  for  the  Ohio  office,  the 
main  office  of  which  is  located  in  the  Sloan 


Millions   Being   Invested   For  New 
Properlies    in    Queen    City  of 
Lakes  and  Near  Territory 

'T^HE  thcatr'  building  boom  goes  merrily 
on  in  Buffalo  and  surrounding  district. 
When  some  of  the  houses  now  under  con- 
struction are  completed  Buffalo  will  ha\e 
some  of  the  finest  theatre  properties  in  the 
coimtry.  Plans  are  aI)out  complete  for  the 
hig  Shea  Metropolitan  which  Harold  B. 
Franklin,  managing  director  of  the  Shea 
Hippodrome  says  will  have  250  more  seats 
than  the  capitol  in  New  York.  This  raam- 
m.oth  picture  house  will  be  on  Main  street 
near  Chippewa. 

It  was  learned  this  week  that  negotiations 
have  about  been  completed  by  interests  rep- 
resenting Marcus  Loew  for  the  acquisition 
of  property  in  the  block  bounded  by  Main, 
W'ashington,  East  Mohawk  and  East  Huron 
streets  for  the  building  of  a  $600,000  theatre 
with  a  seating  capacity  of  3,400.  It  is 
understood  that  a  single  piece  of  property 
is  holding  up  the  completion  of  the  deal. 

Joseph  Kozanowski  has  obtained  permits 
for  the  building  of  a  large  theatre  at  1107 
Broadway.  The  house  will  be  of  brick 
construction  and  will  cost  $75,000.  This 
new  theatre  will  be  in  the  heart  of  one  of 
the  thickest  populated  section  in  the  city, 
being  just  beyond  the  Broadway  market. 

It  is  rumored  that  the  Statler  interests 
are  planning  to  include  a  theatre  in  their 
new  mammoth  hotel  which  according  to 
the  rumors  will  be  one  of  the  finest  in  the 
country.  It  will  be  located  on  the  present 
Castle  Inn  Hotel  site  which  is  the  former 
home  of  President  Millard  Fillmore. 

N.  E.  Dipson  has  purchased  five  pieces 
of  property  on  the  north  side  of  Mailt 


Bldg.,  Cleveland,  with  Lew  Thompson 
manager. 


L.  Soleleather,  owner  and  manager  of  the 
Strand  theatre,  Toledo,  Ohio,  has  con- 
tracted to  enlarge  his  house  from  400  seats 
to  1,500  seats,  with  an  entirely  new  audi- 
torium, new  equipment,  and  the  last  word 
in  service. 


William  Leyer,  for  the  past  year  manager 
of  the  accessories  and  promotion  depart- 
ment of  the  Clex  eland  office  of  the  Famous 
Players-Lasky  Corporation,  -s  now  photo- 
play editor  of  the  Cleveland  News-Leader. 


The  Deutch  brothers,  Joe  and  Sam,  who 
divide  the  receipts  accruing  from  the  Sun 
and  Glenside  motion  picture  theatres,  are 
going  to  extend  their  interests  by  erecting 
a  new  $150,000  photoplay  house  at  Buckeye 
Road  and  East  117th  street. 


B.  M.  Greenwald,  a  well  known  film  man 
in  New  York,  arrived  in  Cleveland  last  week 
to  handle  the  serials  and  Chaplin  comedies 
released  by  Hallmark  throughout  northern 
Ohio. 


street  in  Batavia  upon  which  he  will  build 
a  $125,000  theatre. 

Joseph  A.  Schuchert  and  Charles  Hay- 
man  are  building  a  $750,000  theatre  at 
Niagara  Falls. 

The  house  which  George  Hall  and  George 
Haney  are  building  in  the  South  Park  dis- 
trict is  nearing  completion  and  will  l)c  called 
the  Piccadilly. 

North  Buffalo  will  soon  have  a  mammoth 
picture  house.  It  is  being  built  by  W.  F. 
MacDonald. 

It  is  rumored  that  the  Mark-Strand  cor- 
poration are  considering  putting  the  largest 
of  a  chain  of  Mark-Strand  theatres  in 
Buffalo,  but  Walter  Hayes,  a  member  of 
the  company',  says  that  nothing  can  be  an- 
nounced at  this  time. 


Big  Baltimore  Theatre  Deal 

One  of  the  biggest  mo\  ing-picture  the- 
atre deals  ever  consummated  in  Baltimore 
took  place  when  C.  E.  Whitchurst,  presi- 
dent of  the  company  that  built  and  con- 
trols the  New  and  Garden  Theatre  in  that 
city  acquired  control  of  the  Parkway  and 
McHenry  Theatres.  Neither  parties  to  the 
deal  would  reveal  the  amount  of  money 
involved,  but  it  is  known  to  have  been  an 
exceedingly  large  sum.  It  has  been  pointed 
out  by  persons  in  the  motion  picture  busi- 
ness in  Baltimore  that  Mr.  Whitchurst  was 
probably  actuated  by  a  desire  to  eliminate 
competition  to  the  new  Century  Theatre 
which  he  is  preparing  to  build  on  Lexing- 
ton street  near  Liberty. 


The  work  of  re-titlini?  "  A  Burlesque  on  Car- 
men," the  Essanay  Chaplin,  now  being  state 
righted  under  the  control  of  Victor  Kremer,  has 
been  completed  by  George  Runny  and  Rert  Ennis. 


Merry  Building  Boom  in  Buffalo 


3732  Motion  Picture  News 

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Exhibitor  Service  Bureau 


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"No  Man  Ever  Ate  a  Ten  Dollar  Meal  and  Felt  Right" 

By  Ralph  Ruffner 

Manager  of  the  Rialto  Theatre,  San  Francisco. 

You  won't  read  over  two  sentences  of  this  article  before  you  will  have  found 
out  that  this  chap,  Ruffner  can  write.  He  is  a  sort  of  motion  picture  Sam  Blythe 
in  that  he  can  handle  a  dry  subject  like  this  one  on  admissions  the  way  Blythe 
handles  a  political  story,  make  it  interesting  reading  and  at  the  same  time  prove 
his  statements  and  convince  you  that  he  knows  what  he  is  talking  about.  The 
history  of  Mr.  Ruffner  in  show  business  is  mighty  interesting.  He  has  risen 
to  a  country  wide  fame  as  one  of  the  most  original  men  in  the  business  and 
yet  he  is  still  the  same  likable  boy  that  he  was  before  prosperity  and  fame  came 
his  way.  Of  one  thing  we  are  sure  you  will  enjoy  reading  his  article  one  of 
the  series  we  are  now  publishing  each  week  on  this  page. 


q^HE  OPEN  MARKET  is  for  the 
Farmers.  It  has  developed  a  lot  of 
Woolvvorth  merchandise  with  Tiffany  price 
marks.  It  would  seem  that  if  a  man  were 
to  try  to  keep  pace  with  the  outrageous 
rentals  now  being  asked,  increased  admis- 
sions would  automatically  come  about.  But 
will  the  public  respond  in  sufificient  num- 
bers to  justify?  I  believe  they  will,  just  in 
proportion  to  the  merits  of  the  individual 
attraction,  and  it  requires  more  than  the 
customary  length  of  showing  to  prove  this. 
In  other  words,  when  big  money  is  paid 
and  admissions  increased  there  is  an  in- 
stant wariness  on  the  part  of  many  theatre 
goers  who  are  not  immediately  responsive 
and  a  longer  run  is  necessary  to  get  the 
initial  investment  back  with  such  returns  as 
circumstances  make  possible.  The  applica- 
tion of  a  theory  —  its  success  or  otherwise 
—  depends  entirely  upon  local  conditions 
and  what  would  prove  true  in  San  Fran- 
cisco could  not  be  expected  to  work  out 
in  Wichita.  Just  now,  the  Rialto,  here  in 
San  Francisco,  is  engaged  in  testing  a 
theory  which  is  working  out  very  satis- 
factorily. When  the  new  order  of  things 
appeared  and  higher  rentals  were  asked, 
the  theatre  did  not  elevate  its  prices  nor 
did  it  obligate  itself  to  pay  extreme  sums 
for  productions  it  had  not  seen.  Like  all 
first  class  theatre  properties,  we  have  the 
facilities  for  marketing  a  film  properly. 
The  Rialto  will  pay  a  fair  and  just  price 
for  any  production  which  comes  up  to  its 
ideas  of  good  entertainment.  We  have  a 
certain  latitude  of  prices  we  can  afiford 
to  pay  based  upon  what  we  can  afford  to 
charge.  If  the  banquet  is  a  $io  per  plate 
affair,  we  don't  sit  in,  for  no  man  ever 
ate  $10  worth  of  substantial  food  at  one 
"  settin  "  and  came  away  feeling  right.  For 
the  moment  we  are  staying  within  our 
means  and  by  so  doing  we  are  probably 
remaining  in  both  the  good  graces  and  the 
means  of  our  friends.  When  the  time 
comes  for  us  to  present  an  attraction  whose 
rental  figure  over-steps  the  line  of  possible 
results  based  upon  normal  admissions,  we 
shall  elevate  prices  at  the  box  ofifice  as  we 
believe  necessary.  A  theatre  is  judged  by 
the  class  of  entertainment  offered  as  a  man 


is  judged  by  the  company  he  keeps.  It 
costs  money  to  travel  first  class  and  there 
is  a  knack  in  spending  money  first  class. 
A  merchant  must  keep  faith  with  the  pub- 
lic. He  must  handle  good  merchandise. 
He  is  expected  to  know  it  is  good  before 
he  endorses  it.  If  he  finds  himself  victim- 
ized by  the  wholesaler,  as  a  good  merchant 
he  will  not,  in  turn,  victimize  his  customers, 
but  will  stand  a  loss  and  buy  with  greater 
discretion  in  the  future.  I  wish  I  could 
write  something  of  particular  interest  to 
the  small-town  manager.  Intensified  show- 
manship begins  there.  I  began  there. 
Many  a  picket  fence  did  I  walk  straddle 
of — so  to  speak — to  learn  what  constitutes 
dangerous  ground  and  HOW  to  walk  on 
it  when  necessary;  and  this  theory  thing 
of  which  I  speak  is  merely  past  experience 
coming  to  the  surface  for  another  trial, 
only  in  a  broader  sense.  The  most  money 
I  ever  made  was  made  at  regular  admis- 
sions. The  most  money  I  ever  lost  was 
lost  at  increased  admissions.  I  have  been 
over-sold  but  never  twice  by  the  same  man. 
I  have  been  undersold  but  never  by  the  same 
man.  This  price  thing  is  dangerous  ground 
for  both  exchange  and  exhibitor.  One  can 
juggle  prices,  the  other  cannot.  We  signed 
a  contract  yesterday  for  a  film  at  $700  on 
which  the  initial  quotation  was  $3,000  ten 
days  ago.  The  unfortunate  part  of  such 
a  policy  is  that  this  salesman  will  undoubt- 
edly get  a  lot  of  easy  money  in  the  terri- 
tory and  many  exhibitors  will  raise  their 
admissions  on  the  strength  of  what  they 
paid,  only  to  grace  their  screens  with  a 
commodity  of  ordinary  merit,  because 
flowery  talk  and  the  present  epidemic  of 
high  rentals  for  the  moment  caused  them 
to  feel  such  a  step  was  in  line  with  the 
general  trend  of  things.  River  boats  were 
not  built  to  sail  the  seas,  but  little  does  that 
concern  the  pirates  who  give  no  recognition 
to  the  fact  as  they  tempt  one  to  take  pas- 
sage on  these  ocean  excursions,  so  to 
speak.  Here  in  San  Francisco  we  have  a 
large  transient  trade  in  addition  to  a 
steady-building-wcek-to-week  trade.  Were 
we  to  suddenly  elevate  our  prices  to  satisfy 
the  demands  of  the  exchange  men  and  pay 
them  the  prices  which  "  New  York "  dic- 


tates shall  be  asked,  the  box  office  boost 
would  have  no  material  effect  on  the 
strangers,  but  it  would  prove  a  momentary 
set-back  and  perhaps  a  serious  one  with 
our  steadies.  For  example:  The  other 
day  a  party  of  men  were  discussing  the 
raise  on  the  part  of  the  boot-blacks  from 
10^  to  15^  for  a  shine- — a  fifty  per  cent 
increase  —  and  it  was  found  that  everj-  man 
present  was  and  had  been  shining  his  own 
shoes  since  the  raise  went  into  effect.  It 
was  not  because  they  couldn't  afford  it, 
but  because,  I  am  sure,  they  were  not  con- 
versant with  the  whys  and  wherefors  of 
the  bootblacks'  problems,  and  rather  than 
argue  the  point  they  just  didn't  donate, 
that's  all.  A  5^  boost  is  responsible  for 
this  attitude  among  a  crowd  of  men  who 
might  easily  be  called  "  ready  money." 
This  being  true,  how  must  increased  theatre 
admissions  be  looked  upon  hy  families? 
So  far  as  educating  the  public  is  concerned, 
it  isn't  an  easy  matter  to  carry  on  an  educa- 
tional campaign  in  newspapers  whose  dis- 
play rates  run  from  $4.90  to  $7  per  inch 
for  amusements,  and  particularly  uninviting 
would  such  a  campaign  be  at  this  time 
in  view  of  the  tj-phoon  of  increased  prices 
constantly  about  the  heads  of  the  ordinary 
mortals  who  make  profits  possible.  Those 
{Continued  on  page  3736) 


November  22.   i  g  1  0 


n'".xliiliili)r  Service)  ^"/^^ 


Showing  Today 

Witli  Aq  All-SUr  Out.  Including 

Stuart  Holmes 

the  Second  Special  Feitore  of 
the  Nemo  Theater  s 

First 

Anniversary 
Week 

"THE 
NEW 
MOON 


99 


A  dramatic  masterpiece  that 
is  superbly  staged  and  most  ex- 
cellently enacted,  with  a  Fox 
Sunshine  comedy, 

"MERRY  JAIL  BIRDS" 

RIOR'MueiO 


RECENTLY  we  told  you  somethmg 
about  the  advertising  of  the  Nemo 
theatre  at  Johnstown,  Pa.,  and  what  this 
house  did  with  an  anniversary  week.  Here 
is  one  of  the  displays  that  Barclay  used  on 
this  occasion,  a  two-column  eight  inch  ad. 
on  "  The  New  Moon."  W  e  had  later  speci- 
mens but  chose  this  one  since  we  think  it  is 
rather  classy  for  small  space.  Especially 
effective  is  the  hand  drawn  line  billing  the 
star.  It  is  seldom  that  we  see  as  good  work 
as  this  from  a  city  of  Johnstown's  size. 


A  weak  minded  uuan  is  always  the  most 
head  strong. 


T^HE  Clinton  Square  theatre  of  Albany 
comes  through  with  the  best  display  we 
have  ever  seen  from  New  York  State's 
capital  city,  in  this  half  page  on  '"  Check- 
ers." Using  the  illustration  of  the  famous 
race  horse  scene  which  has  characterized 
nearly  every  display  framed  for  this  feat- 
ure and  getting  the  title  up  in  big  letters 
together  with  two  good  scene  cuts,  builds 
this  into  a  most  effective  ad. 

We  real'.y  call  this  the  best  display  that 
has  come  to  our  attention  on  the  feature, 
and  is  especially  to  be  commended  from  the 


CLINTON  SQUAR£ 


Your  Idea  and  Ours 


Kict  that  as  a  rule  .Mbatiy  exhibitors  ap- 
parently pay  little  attention  to  their  ad- 
\  crtising. 


Sound  money  is  the  kind  ii7iit"/i  jingles 
in  a  fellow's  {>oekets. 


WE  are  strong  for  displays  of  this  char- 
acter, hand  drawn  and  artistic  to  the 
last  word  but  wc  never  use  one  for  these 
pages  without  some  regrets  since  so  few  ex- 
hibitors can  use  them  as  models  for  their 
own  displays  and  that  is  one  of  the  greatest 
uses  this  department  has.  W'e  never  select 
an  ad  without  considering  whether  or  not 
it  will  be  of  use  to  some  one  else,  the  ex- 


■■-  qnomfls  -r 
-       r,:?  HEIGH  AN 

TI4E  rmmM&om 


t  *v;  iAjs  •^s/Z/uaoited  bncic  /rat  ■  -      .  * 


Haro'  Silvermatvs 
Orchestra 

A  HuittinASceitc' 


hibiting  of  fancy  specimens  of  displays 
being  a  second  consideration. 

The  work  of  the  Strand  ad  man  on  this 
display  for  "  The  Thunderbolt  "  we  call  one 
of  the  very  cleverest  examples  of  its  kind 
from  every  point  of  view.  Especially  do 
we  approve  of  the  selling  talk  which  creates 
an  interest  in  the  subject  matter  of  the  pic- 
ture and  in  the  explanatory  sentences 
printed  on  the  "  jardiniers  "  at  each  lower 
corner  calling  attention  to  the  two  stars' 
previous  hits. 

In  size  this  was  four  columns  by  twelve 
inches.  The  Strand  is  located  at  Omaha 
and  is  one  of  the  A.  H.  Bland  houses. 


A  genius  is  a  man  who  can  do  almost 
anything  but  make  a  living. 


'T^HE  Arcade  theatre  of  Jacksonville, 
Florida,  hs  come  through  with  an- 
other full  page  of  good  stuff,  this  time  on 
"  Her  Kingdom  of  Dreams."  We  really 
don't  call  this  the  best  ever  but  we  must 
admit  that  it  attracts  attention  and  for  the 
most  part  advertises  the  feature  from  ab- 
solutely the  right  angle,  first  featuring  the 
star,  next  the  title  and  with  the  great  array 
of  acting  talent  which  has  parts  in  the  pro- 
duction given  much  attention. 

In  criticism  we  suggest  that  the  two  de- 
scriptive scenes  at  the  top  of  the  page  only 


fWkmk  STEWART  B 

THE  PERFECT  PHOTO-PLAY 

A  Symphony  on  the 


serve  to  dress  the  ad  and  attract  attention 
and  do  not  do  a  great  deal  toward  selling 
the  picture  and  also  that  the  Arcade  has 
been  a  bit  extravagant  in  billing  this  as  the 
"  supreme  triumph  of  her  screen  career " 
and  as  "The  Perfect  Phoioplaj."  It  had 
enough  selling  angles  without  going  in  for 
the  personal  guarantee  which  is  always 
rather  a  bad  policy  even  with  the  greatest 
of  hits  since  no  picture  will  please  everyone 
and  a  lot  of  tliem  fall  way  short  of  this 
.s;oal.  Still  as  we  said  in  the  beginning  this 
is  good  stuff,  better  than  an  a\erage. 


The  hog  may  be  a  squealer  but  he  seldom 
gives  anything  away. 


T17  E  had  sort  of  thought  that  S.  Barrett 
*  »  McCormick  had  a  monopoly  on  all 
the  good  advertising  in  and  about  Indian- 
apolis but  this  display  of  the  Colonial's  of 
above-mentioned  city  proves  our  theory  in- 
correct. 

Here  is  one  of  the  choicest  displays  we 
have  run  cross,  si.x  columns  wide  and  ten 
inches  deep,  attractively  framed  with  good 
selling  talk  and  a  nice  display  of  the  star's 
name  and  the  title  of  the  production.  The 
stills  used  do  not  reproduce  anj*  too  well  and 
it  is  too  bad  that  they  don't,  since  we  might 
give  this  the  100  per  cent  label,  whereas  as 
it  is,  the  percentage  must  be  dropped  a  bit. 
However,  this  is  first  class  advertising,  bet- 
ter than  90  per  cent  of  what  we  see,  which 
by  the  way,  is  most  of  the  better  displays 
used  in  this  whole  United  States. 


3734         (Equipment  Service) 


Motion  Picture  News 


Looking    Over    the  Ads 


You  would  be  somewhat  surprised  at  the 
really  small  number  of  cities  which  can 
boast  of  good  advertising  although  the 
general  average  is  fast  improving.  In  fact, 
we  can  almost  see  it  grow  from  week  to 
week. 


Most  people  neglect  doing  to-morrow 
what  they  can  put  off  doing  to-day. 


The  Infinite  Variety  of  Nazimnvn's  Moods 


WHEN  we  wrote  a  special  service  sec- 
tion on  "  The  Brat  "  we  called  atten- 
tion to  a  producer's  cut  which  we  recom- 
mended for  advertising  this  picture  and 
which  we  felt  was  going  to  be  widely  used. 

Here  it  is,  as  used  by  the  Strand  Theatre 
of  Fremont,  Ohio,  a  town  of  some  fifteen 
thousand  inhabitants.  However,  this  was 
not  the  only  displa\-  the  Strand  framed  for 
this  picture  in  the  same  edition,  almost  a 
whole  page  was  monopolized  with  display 
and  reading  matter. 

We  mention  this  to  try  and  impress  once 
more  with  our  admonition  to  bill  the  good 
picture  like  a  circus  above  all  others,  rather 
than  to  figure  that  the  production  will  do 
a  good  business  without  special  effort.  A 
good  production,  coupled  with  a  popular 
star,  will  do  well  unaided  but  it  will  clean 
up  when  properly  exploited  and  make 
friends  for  your  theatre.  This  picture  did 
such  a  wonderful  business  for  the  Strand 
that  the  news  reached  our  Cleveland  corre- 
spondent who  reported  it  to  us,  with  the 
reason  therefor,  which  was  the  exploitation 
given  it.  Every  day  it  is  becoming  more 
important  to  pick  only  the  good  ones  and 
then  advertise  them  properly.  The  day 
when  about  so  much  business  could  be  de- 
pended upon,  regardless  of  the  attraction 
or  the  amount  of  publicity  obtained  is  gone. 
There  is  a  wide  margin  to-day  in  what  indi- 
vidual attractions  will  do.  See  to  it  that 
you  pick  only  features  which  deserve  ex- 
ploitation and  then  go  to  it.  In  size  this 
ad  was  four  coltimns  by  twelve  inches. 
With  the  exception  of  the  name  and  date 
line  this  is  all  producer's  cut. 


THE  Metropolitan  theatre  of  Cleveland 
has  used  the  teaser  idea  in  its  selling 
talk  for  advertising  "The  Hushed  Hour" 
and  we  believe  succeeded  in  framing  some- 
thing which  will  attract  the  attention  of  the 
reader  and  incite  curiosity  concerning  the 
film  itself.  There  is  however  one  trouble 
with  this  selling  talk,  one  which  is  liable  to 
accrue  whenever  the  teaser  method  of  ad- 
vertising is  attempted  and  that  is  that  the 
selling  talk  mentioned  is  misleading.  The 
story  of  "The  Hushed  Hour"  has  nothing 
whatever  to  do  with  stopped  clocks  or 
suspension  of  business  as  this  reading  mat- 
ter infers. 

In  connection  with  the  subject  of  teaser 
campaigns  it  might  not  be  out  of  place  to 
say  that  a  great  many  good  advertising  men 
are  very  much  against  their  use  except  in  a 
mystery  story  or  a  light  comedy  where 
people  are  more  apt  to  forgive  you  if  they 


METROPOLITAN 


are  misled  into  believing  something  that 
isn't.  In  this  opinion  we  are  inclined  to 
concur,  as  the  lawyers  say. 

So  far  as  the  biggest  part  of  this  display 
goes  it  is  excellent,  sure  to  attract  atten- 
tion from  the  illustration  alone  if  from  no 
other  angle. 


A  lost  opportunity  seldom  finds  its  ivay 
back. 


THE  Grand  of  Miiuieapolis  has  chosen  to 
give  the  new  Pearl  \\'hite  serial  "The 
Black  Secret"  the  best  end  of  this  display, 
three  columns  by  twelve  inches  over  sev- 
eral numbers  of  vaudeville,  something  a 
great  many  combination  houses  are  doing 
these  days.-  We  are  using  this  display  for 
the  reason  given.  It  is  also  an  interesting 
specimen  of  practically  a  straight  type  ad. 
very  nicely  framed  in  a  style  easy  of  com- 
position but  nevertheless  effective. 

Billing  Pearl  White  above  the  title  of  the 
new  production  we  believe  is  quite  correct 
since  this  star  in  her  particular  line  is  a 
great  favorite  and  always  of  greater  in- 
terest to  fans  than  the  name  of  the  pro- 
duction she  may  be  appearing  in.  In  size 
this  display  was  three  columns  wide  and 
twelve  inches  deep. 


STARTING  NEXT  WEDNESDAY 

NOVEMBER  5 

•nd  Salurdsx  id  •dditiQo  I'j  tht  rc|uU.r  double  profrajo 
will  be  prcKDled — 
The  Serial  St*r  Supreme 

PEARL 
WHITE 

In  Her  L«le<t  Ptthc  Seriai 

"The 
BLACK 
SECRET" 

A  61m'«torr  of  •  thouuAd  MiiMtiou 
by  the  eminanl  Amcfic^n  Novelut— 

Robert  W.  Chambers 


NextWeek'tVaodeviDeBa 
/"~  ■ 

STARTING  SUNDAY,  NOV.  2 

TAC  DAY  GIRLS 

BERT  uid  MAYBELLE 

A  MwKmJ  CMcdt  SkA. 


Pearl  White  is 
Internationally 

Recognized  && 
The  Most  Daring 
of  AH  Feminine 
Screen  Stars— 


BOND  WILSON  &  CX>. 

ill  "fhrir  •r»cia*J  Skii'h— 

'SUPERSTITIOUS' 
JOE  LA  VEAUX 


VAN  ORDON 
and  FALLOWS 


Gossip  is  a  deadly  gas  that  is  often  fatal 
to  the  best  of  friendships. 


WE  call  this  half  page  display  of  the 
New  Theatre,  Baltimore,  on  "  Broken 
Blossoms  "  the  most  effective  ad  we  have 
seen  on  this  picture  and  it  has  hd  a  lot  of 
good  advertising  framed  both  with  the  pro- 
ducers' cuts  and  by  exhibitors. 

The  place  where  this  display  excels  to 
our  mind  is  the  decorative  border  with  its 
design  suggestive  of  Chinese  atmosphere 
although  the  reading  matter  used  is  all  high 
class.  This  ad  is  entirely  original  with  the 
exception  of  the  Chinese  birds  at  the  lower 
corners  which  were  suggested  in  the  pro- 
ducer's press  book  and  therefore  the  New 
ad  man  is  entitled  to  all  the  credit  for  so 
fine  a  display  which  we  label  100  per  cent 
in  our  batting  averge  column. 

Using  the  favorable  reviews  written  hy 
the  various  dramatic  critics  both  in  Balti- 
more and  New  York,  we  call  excellent  stuff, 
especially  the  reports  of  the  Baltimore 
papers.  In  fact  this  whole  display  strikes 
-us  as  a  masterpiece.    What  more  can  we 


say .'' 


LAST  AND  FINAL  WEEK 


D.  W.  GRIFFITH'S  ^ 


Sin  may  be  ugly  but  it  understands  the 
art  of  beauty  culture. 


HERE  is  an  example  of  exhibitors  aid 
which  if  it  was  always  reached  in 
quality  would  make  ad\  ertising  displays  an 
easy  matter,  since  all  the  Tivoli  did  to  se- 
cure this  high  grade  result  was  to  insert 
its  name  cut  in  the  first  mortise  and  the 
"  usual  prices  "  line  in  the  second  mortise. 
And  certainly  this  is  an  artistic  display 


November  22,   i  9  i  p 


(Exhibitor  Service)  3735 


Start*    J 11  morrow 


USUAL  PRICES 


it  *^  ^  ' 

I,  ill    MdtMAun'  <tf  wdlhMIM^CMiW 


DWGmrnTHS 

BROKEN 


Mtte*  bM  Mry  cvwhU  And  n  ««  nAnc 
««  aMMT.  C(M^  hM  MCh  rw«  anrf 


which  will  sell  "  Broken  Blossoms "  quite 
as  well  as  if  a  high  salaried  artist  had  laid 
awake  nights  planning  it  all  out  and  then 
spent  half  a  daj-  in  framing  it.  This  cut 
should  get  almost  universal  use  when  the 
feature  begins  to  play  the  houses  in  cities 
where  the  best  that  can  be  gotten  in  me- 
chanical help  in  framing  an  ad  is  straight 
type.  The  cut  is  a  popular  size,  three  col- 
umns by  twelve  inches.  The  Tivoli  is  lo- 
cated in  San  Francisco.  It  played  a  rather 
extended  engagement  on  "  Broken  Blos- 
soms."   

The  trouble  u'itli  a  man  who  doesn't  knozv 
anything  is  that  he  is  always  telling  it  to 
others.   

THE  use  of  this  display  on  "The  Ven- 
geance oi  Durand  "  by  the  Superba 
of  San  Diego,  Cal.,  serves  at  least  two 
purposes.  First  it  exemplifies  the  correct 
way  to  use  a  head  cut  of  a  star,  and  sec- 
ond, it  will  prove  to  you  that  release  dates 


ALICE 
JOYCE 

I.N 

THE  GREAT 

Rex  Beach 

SPECIAL 

"THE 
VENGEANCE 

OF 

DURAND" 


'St' 

MUSIC  PROGRAM 


Srws  WEXICLY 


SUPERBA 


mem.  tU-^f.^ 


How  Exhibitors  Advertise 


don't  mean  much  any  more.  This  picture  is 
not  scheduled  for  release  for  some  time,  is 
showing  at  the  Broadwy  this  week  is  a  pre- 
release subject  and  still  it  has  been  played 
on  the  West  Coast  some  time  ago,  since 
this  ad  appeared  in  the  San  Diego  Union 
of  the  issue  of  October  26th. 

As  for  the  display  itself,  it  is  better  than 
average  and  ciuitc  up  to  the  Supcrba's 
standard.  Here  is  somewhat  of  a  question 
to  our  minds  in  the  billing.  Should  the 
star  be  billed  above  the  title  of  a  picture 
adapted  from  one  of  Ke.K  Beach's  noxels? 
We  are  inclined  to  think  that  we  would 
shout  our  heads  off  on  the  title  relegating 
even  so  popular  star  as  Miss  Joyce  to  sec- 
ond place. 

In  size  this  was  four  columns  by  twelve 
inches,  about  the  usual  Superba  space.  W'e 
use  quite  a  lot  of  this  theatre's  displays  as 
they  are  usually  very  good  and  are  fine 
subjects  for  exhibitors  who  desire  models 
from  which  to  frame  their  own  (iispla.\s. 


The  proof  of  the  good  shoivinau  isn't  al- 
ways in  the  money  his  house  takes  in. 


'T'HIS  is  a  fair  sample  of  the  advertising 
done  in  Boston,  small  displays,  this  one 
is  two  columns  by  four  inches,  advertising 
the  features  only.  While  there  is  nothing 
iniusual  about  this  display  it  can  be  la- 
beled as  high  grade  work.  It  would  seem 
that  doing  service  for  two  big  first  run 
houses  a  larger  space  might  he  purchased  to 
advantage  and  a  more  extensive  selling 
talk  framed.    It  is  quite  possible  that  hill- 


exclusive 
First -Run 
in  greater 
boston  of 
paramoukt 

-ARTCRAF7 
"  LlALS 


foimm  Big  at  both  housb-ail  this  week 


ftWGRIFFITHI 

MARGUERITE  CLARK 

»  "JLUCfCinl*JlWN' 

TOWN  Toprcs 


ing  Griffith  and  the  title  of  his  latest  feat- 
ure, "  Scarlet  Days,"  is  sufficient  to  attract 
•big  business  but  certainly  the  "Luck  in 
Pawn"  picture  needs  some  explanation  as 
to  its  merits. 

With  "Daddy  Long  Legs"  record  of  19 
weeks  in  Boston  in  mind,  we  would  figure 
the  bean  city  a  fertile  field  for  the  exploita- 
tion of  pictures. 


A  lot  of  exhibitors  borrow  trouble  when 
they  negotiate  a  loan  for  improvements  to 
their  theatre  which  aren't  necessary. 


n^HE  Xew  Aster  of  Minneapolis  is  re- 
^  sponsible  for  this  display  on  Mabel 
Xormand's  "Upstairs"  and  has  produced 
one  of  the  best  advertisements  we  have 
seen  on  this  feature,  and  we  believe  en- 
tirely original. 


The 


/ISTER 


COMMENCING  SUNDAY 

Mabei 

ormand 


Firs't  Ladyof  Cmema  GDinedy 

^erleyP'oore  SdeefianV 
]l?adJimei?omance 


Here  is  the  use  of  the  personal  guaran- 
tee in  the  shape  of  a  typewritten  letter  to 
the  public  signed  by  the  manager  of  the 
theatre. 

We  do  not  remember  using  anything 
from  the  New  Aster  recently  and  there- 
fore are  not  familiar  with  the  character 
and  style  of  its  product  but  from  this  we 
judge  that  its  advertising  standard  is  high. 


TITE  are  choosing  this  display  on  "The 
* Miracle  Man,"  a  full  page  from  the 
Houston  (Texas)  Chronicle,  for  just  one 
reason,  and  that  is,  that  here  is  an  ad  that 
can  l)e  framed  by  the  theatre  in  the  very 
smallest  towns,  the  tanks  as  they  are  called 
in  the  show  business.  And  right  here  we 
want  to  recommend  that  you  who  have 
show  shops  in  these  smaller  cities  do  just 
what  has  been  done  here  when  you  play  this 
feature,  buy  a  whole  page  to  advertise  it. 


PRICES'; 
.\dulls..50Ccnls 
Children25Ccnts 


LIBERTY 


George  Loane  Tucker's 


Stupendous  Produi 


"THE  MIRACLE 


"A  Black-Hearted  Groop 
from  New  York's  ChinatOHn 
where  Men  Smile  But  Little 
and  rromen  Only  Laugh." 


"Courage.  Honey,  a  Good 
Thought  Can'l  Die— and 
That's  What  He  Was,  a  Good. 
True  Thought" 


EoenlhtDopr.foor 
Hop-Htad  that  Ht 
Wai,  with  No  Will 
or  Fotct.  Ht  Wat 
Right- 


I 


3736  (Exhibitor  Service) 


Motion  Picture  News 


The  America  theatre  in  Denver  uses  two  entrances  and  has  a  box  office  at  each  side  of  Curtis  and  Sixteenth  streets.  The  lobby 
of  tliis  theatre  holds  over  600  people,  so  that  in  order  to  have  the  people  standing  out  on  the  sidewalk  on  either  side  he  can 
hold  out  over  1,000  people.    This  picture  shows  the  enormous  crowd  that  were  unable  to  get  seats  at  the  last  showing  of  this 

picture 


TEN  DOLLAR  MEALS 

Continued  from  page  3732 
who  know  the  showman's  problems  and 
who  are  mentally  lenient,  will  continue  to 
go  as  often  as  they  can  afford,  those  who 
don't  WON'T.  People  can  get  along  with- 
out motion  picture  entertainment  if  they 
have  to' — the  flu  shut-down  proved  that. 
The  Rialto's  admissions  the  past  ten  weeks 
have  been  and  are :  Adults  2M,  Children 
Loges  SO-  matinees  and  nights.  I 
believe  in  a  one  price  house.  When  I 
came  here  the  prices  were  10-20-30  and  40^. 
It  was  necessary  for  a  patron  to  speak  a 
piece  at  the  box  office  window  —  the  loss 
of  precious  time  on  a  busy  day  or  night  — 
and  further  necessary  to  pass  through 
three  different  hands  before  the  proper 
location  in  the  house  was  reached.  We 
threw  out  the  20i  and  30<*  tickets  and 
established  2S4  as  the  general  admission, 
adding  the  war  tax  of  If  we  maintain 
this  and  Congress  wipes  out  the  admission 
tax,  we  will  still  have  our  25^.  If  they 
do  not,  the  patron  still  continues  to  pay 
his  own  tax.  We  added  10c  to  the  price 
of  our  loges  on  the  assumption  •  that  those 
who  bought  loge  seats  could  afford  the 
extra  dime.  This  plan  pays  us  $16  more 
per  house  than  was  possible  under  the  old 
order.  California  cities  have  been  strong 
for  three  and  four  prices.  One  will  see 
a  line  a  block  or  so  long — especially  in 
Los  Angeles.  These  are  the  low-price 
seekers,  while  the  orchestra  and  loges  will 
be  largely  vacant  often  times.  Long  lines 
of  people  are  not  always  an  indication  that 
the  house  is  doing  a  capacity  business,  for 
•while  one  part  of  the  theatre  may  be  sold 
out,  there  may  be  lots  of  room  in  some 
other  section.  Here  in  the  Rialto  we 
permit  smoking  in  any  part  of  our  balcony, 
and  though  the  price  is  the  same  as  the 
lower  floor,  no  difficulty  is  experienced  in 
filling  it.  The  term  "  Selective  Booking  " 
is  going  the  rounds  now.  That  aptly 
describes  it.  This  year  it  is  the  same  old 
horse  on  the  same  old  track,  with  the  same 
old  rider  and  the  same  old  bookmakers. 
On  September  4th,  1919,  two  weeks  ago, 
I  saw  a  wonderful  melon,  figuratively 
speaking,    which    sampled   first   class.  I 


knew  I  could  retail  this  melon  to  my 
customers  with  the  knowledge  that  they 
would  be  delighted,  and  though  I  offered 
top  price  I  could  not  buy  it  unless  I  further 
agreed  to  pay  a  handsome  bonus  for  three 
little  onions  which  I  was  told  were  in  the 
ground  but  which  had  not  yet  sprouted. 
The  yard  in  which  they  were  planted  had  — 
in  times  gone  by  —  produced  some  very 
poor  onions  in  which  the  worms  had 
chewed  their  initials,  and  knowing  I  could 
get  no  definite  assurance  that  the  embryo 
onions  would  develop  into  marketable 
produce,  I  went  my  way,  disgusted  with 
the  System.  The  unborn  onions  and  the 
beautiful  melon  were  closed  out  later  to 
another  buyer  because  he  was  willing  to 
"  stand  and  deliver,"  though  my  offer  for 
the  melon  beat  his.  AND  THAT  IS 
SELECTIVE  BOOKING.  So  for  the 
present,  the  Rialto  will  continue  to  play 
the  side  lines,  letting  others  sign  up  long 
distance  contracts  to  their  hearts'  content. 
Those  pictures  we  buy  will  be  given 
IMMEDIATE  dates.  Those  we  play  are 
those  which  have  passed  inspection.  Hap- 
pily we  are  not  embarrassed  with  contracts 
which  compel  us  to  play  or  pay  Woolwcrtli 
merchandise  at  Tiffany  prices. 


Transforms  Vacant  Lot  Into  Desert 

to  Exploit  "  Sahara  " 
/^LENN  CONDON,  manager  of  the 
Majestic  theatre  Tulsa,  Okla.,  had  a 
Sahara  all  his  own  for  his  engagement  of 
"Sahara" — a  desert  on  a  vacant  expanse 
adjoining  the  Majestic.  At  the  close  of 
Saturday  night's  performance  Manager 
Condon  put  his  force  to  work  on  trans- 
forming the  lot  into  a  desert  by  strewing 
it  with  sand,  imitation  sage-brush  and 
cactus,  while  on  the  other  end  a  force  of 
carpenters  erected  a  little  tent,  a  skilful 
reproduction  of  that  shown  in  the  picture. 

The  big  crowd  that  flocked  to  the 
Majestic  for  the  opening  performance 
Sunday  stood  open-mouthed  at  the  trans- 
formation. To  give  his  patrons  a  chance 
to  revel  in  the  desert  sand  Mr.  Congdon 
placed  his  ticket  office  inside  the  make- 
shift tent,  where  through  an  arrangement 
with  a  local  songshop,  Mr.  Congdon  had 
installed  a  piano  and  a  quartet  of  male 
singers  attired  in  Arab  costume  to  render 


Sanders  Comes  Across  With 
"  Bearcat "  for  "  Bearcat " 


•J 


W.  SANDERS,  manager  of  the 
Strand  Theatre  of  Mattoon,  111., 
tells  us  how  he  put  o\  er  "  When  Bearcat 
When  Dry." 

Naturallj-  the  title  of  this  feature  is  going 
to  suggest  a  lot  of  clever  exploitation 
stunts  and  we  are  not  surprised  to  see 
them  beginning  to  come  in. 

Here  is  what  Managers  Sanders  did  on 
the  Strand's  engagement  on  this  feature,  as 
it  was  told  to  us  in  his  letter. 

"  We  started  about  4  weeks  previous  to 
the  playing  date,  by  taking  a  doEen  of  the 
'  Coming '  one  sheets  that  are  furnished 
gratis.  They  have  a  large  circle  in  the 
centre,  reading  'When  Be^r  Cat  Went  Dry,' 
I  cut  that  out  and  pasted  a  neat  white  paper 
on  the  bottom,  which  read,  '  They  Drank 
Bevo,  Graino,'  etc.  I  put  these  in  the 
windows  of  every  soft-drink  joint  in  town. 
I  did  not  have  a  thing  on  the  one  sheet  to 
indicate  that  it  was  a  picture,  but  it  started 
people  to  talking. 

"  The  next  week  I  plastered  the  town 
with  stickers.  I  followed  that  by  pinning 
a  button  on  every  boy  that  I  could,  and 
then  a  week  before  the  show  plastered  the 
town  with  my  paper  on  the  pictures.  The 
result  was,  I  did  a  smashing  big  business." 

"  Beautiful  Sahara,"  Frederick  V.  Bowers* 
ballad  whicTi   the   Louise   Glaum  picture 

inspired. 

The  Majestic  lobby  on  "Sahara"  re- 
vealed the  same  care  and  attention  that 
Mr.  Condon  had  lavished  on  his  little 
desert.  Art,  that  was  entirelj-  absent  in 
his  side  show  on  the  lot,  ran  riot  in  the 
lobby.  Mr.  Condon  had  some  beautiful 
oil  and  water  color  paintings  reprodticed 
from  the  scene  "  stills  "  on  "  Sahara  "  and 
these  surrounded  a  life-size  portrait  of 
Louise  Glaum. 

For  the  four-day  engagement  the  man- 
agement supplied  Arab  costumes  for  its 
ushers,  ticket  sellers  and  other  employes 
who  came  in  touch  with  the  eager  throngs 
that  voted  Mr.  Condon's  outdoor  desert 
setting  his  stunt  of  stunts. 


November  32,   i  p  i  g 


(Exhibitor  Service)  3737 


at  Moore's  Rialto, 


View  of  croivds  zy.'aitiiig  to  see  "  The  Mystery  of  the  Yellow  Room 

Washington 

Personal  Inspection  of  Tom 

Moore's  Exploitation  Methods 


HERE  is  an  opportunity  to  mc;i<"re 
some  of  the  things  which  bring  peo- 
ple into  the  theatre.  An  opportunity  whicli 
is  not  often  presented  since  advertising  in 
any  of  it's  various  forms  is  not  usually  to 
be  weighed  on  a  scale  which  will  determine 
its  true  value.  We  have  heard  \  arious  men 
discuss  the  subject  with  much  apparent 
conviction  that-  they  knew  all  that  was  to 
be  known.  The  next  day  some  other  sharp 
would  argue  right  the  opposite  and  make 
his  case  both  logical  and  clear.  Discussing 
advertising  is  \try  much  like  discussing 


Window  display  in  Kami  Bros,  depart- 
ment store  window  arranged  by  Bert 
Adler,  Realart's  special  representative 
at  the  Washington  showing  in  Tom 
Moore's  Rialto  theatre 


law.    You  may  prove  anything  you  like. 

The  case  in  point,  as  they  say  in  the  court 
room,  is  the  experience  of  Tom  Moore, 
the  Washington  exhibitor,  manager  of  the 
Rialto,  Strand  and  Garden  theatres  has  had 
with  his  engagement  of  "  The  Mystery  of 
the  Yellow  Room"  at  the  Rialto  theatre. 

The  picture  opened  at  the  Rialto  Sunday, 
Xovember  3d.  An  hour  before  the  first 
Sunday  show  the  lobby  and  street  was 
blocked  with  people  waiting  to  get  in.  Sun- 
day night  fully  two  thousand  people  were 
turned  away  and  when  the  admissions  were 
counted  for  the  opening  day's  business  it 
was  found  that  the  Chautard  picture  had 
liroken  the  house  record  previously  held  by 
Mary  Pickford,  America's  favorite  actress 
in  "  Daddy  Long  Legs,"  her  greatest  screen 
hit. 

Immediately  you  showmen  will  inquire, 
"Why?" 

First,  we  wUl  give  you  our  idea  of  "  The 
Mystery  of  the  Yellow  Room  "  viewed  as 
an  attraction  before  anyone  has  seen  the 
picture  and  any  mouth  to  mouth  advertising 
could  build  patronage  for  it. 

A  feature  produced  by  a  new  firm,  di- 
rected by  Emile  Chautard,  who  has  a  good 
reputation  but  who  would  hardly  mean  a 
great  deal  to  audiences,  adopted  from  a 
French  novel  which  is  not  one  of  the  best 
sellers  although  quite  widely  read,  a  cast 
of  capable  players  but  which  contains  no 
stars  and  a  title  which  will  sound  alluring 
and  interesting  to  the  average  person  who 
goes  to  the  picture  theatre.  Yet  this  film 
has  broken  all  opening  day  records  for  Mr. 
Moore. 

We  will  now  tell  you  about  the  advertis- 
ing campaign.  For  a  week  previous  to  the 
opening  date  liberal  advertising  space  was 
purchased  in  the  Washington  papers.  All 


of  this  display  was  of  the  teaser  type. 
\'icwed  without  partiality  we  would  call  it 
good  average  stiifT  both  as  to  size  and  (jual- 
ity.  No  other  forms  of  exploitation  were 
used. 

Sometime  prior  to*  the  opening  date,  Mr. 
Moore  announced  that  a  prologue  was 
being  prepared  as  an  additional  attraction. 
This  feature  was  gi\en  quite  a  bit  of  pub- 
licity, both  in  the  text  pages  of  the  Wash- 
ington papers  and  in  the  displays,  especially 
the  former,  since  Mr.  Moore  has  gained  a 
reputation  for  his  prologues  and  the  an- 
nouncement of  the  proposed  staging  of 
another  was  an  item  of  news  in  Wash- 
ington. 

In  the  stories  concerning  the  proposed 
prologue  for  "The  Mystery  of  the  Yellow 
Room  "  was  the  mention  that  one  Miss  Fay 
Brcnnan,  a  Washington  girl,  would  enact 
the  role  of  the  heroine  of  the  film  for  the 
pantomime  performance.  Miss  Brennan, 
in  Washington,  is  more  than  a  name,  since 
she  has  just  won  a  beauty  contest,  and  in 
so  doing  secured  a  lot  of  publicity  and  is 
being  considered  for  further  honors,  just 
what  they  are  being  immaterial  to  this 
story.  The  Rialto  advertising  dwelt  par- 
ticularly on  the  fact  that  Miss  Brennan 
would  appear  in  the  prologue. 

This  done,  the  Rialto  waited  for  the 
opening  with  the  result  described.  You 
will  probably  have  reached  your  conclu- 
sions as  to  the  reasons  fr  the  phenomenal 
business  "  The  Mystery  of  the  Yellow 
Room  "  did  at  the  Rialto.  See  if  it  agrees 
with  our  own. 

The  writer  saw  the  prologue  in  question 
and  calls  it  a  most  effective  bit  of  stage 
craft,  the  work  of  Mr.  Moore  and  Mr. 
Chautard  as  co-directors. 

Following  is  a  description  of  it  and  ac- 
companying are  cuts  which  illustrate  our 
story.  Also  cuts  of  the  Rialto  foyer,  one 
of  the  most  beautiful  rooms  we  have  ever 
seen  about  a  theatre,  decorated  for  "  The 
Mystery  of  the  Yellow  Room "  showing 
and  a  picture  of  a  tie-up  in  a  window  dis- 


Tom  Moore 


3738        (Exhibitor  Service) 


Motion  Picture  News 


play  effected  with  the  Kami  Department 
Store,  one  of  Washington's  leading  mer- 
cantile establishments.  Before  the  picture 
is  flashed  on  the  screen,  the  rising  curtains 
reveal  in  the  center  of  the  stage  the  mys- 
terious "  Yellow  Ro(5m  "  with  the  barred 
window  at  one  side.  The  lights  are  sub- 
dued, an  air  of  mystery  pervades  the  entire 
scene.  A  green  hued  spot  light  discloses  in 
an  aperture  at  one  side  the  cat,  whose  lin- 
gering "  m-e-o-w  "  precedes  important  ac- 
tion in  the  film  storj*.  The  green  light 
fades,  to  show  at  the  other  side  in  an  aper- 
ture the  mysterious  old  woman  who  ho\  crs 
near  the  castle  containing  the  "Yellow 
Room" — always  near  when  trouble  occurs 
She  predicts  evil  in  her  muttering  \oicc. 
She  is  intently  listening  for  the  rcpeaud 
"  meow  "  of  the  cat. 

In  the  dim  light  a  skulking  figure  is  seen. 
As  the  dim  light  sweeps  back  and  forth 
across  the  stage  the  figure  each  time  seen 
is  nearer  the  "  Yellow  Room."  A  long 
hand  reaches  for  the  door  knob.  Then 
flashes  on  the  screen  the  scene  from  the 
film  of  the  long  hand  and  the  clutching 
hand  of  the  mysterious  assailant.  He 
seizes  the  girl ;  she  screams,  draws  back, 
secures  a  revolver  and  fires.  The  "kick" 
comes  from  a  real  scream  and  a  re\ol\er 
shot  behind  the  screen,  timed  with  the  film. 
The  picture  follows  in  its  entirety. 

Tom  Moore  believes  his  scene  will  be 
copied  all  over  the  country.  Mr.  Moore, 
while  greatly  pleased  with  the  opening  the 
Chautard  picture  had,  stated  that  he  was 
not  surprised. 

He  also  commented  on  the  effecti\ eness 
of  prologues. 

"Ordinarily  I  do  not  believe  in  pro- 
logues —  only  certain  types  of  pictures  are 
effective  when  combined  with  them,"  Mr. 
Moore  said. 

"  What  I  consider  the  best  feature  of 
'The  Mystery  of  the  Yellow  Room'  from 
an  exploitation  standpoint,  is  that  it  comes 
at  the  public  from  a  new  angle.  We  had 
war  pictures,  labor  is  now  in  the  spotlight 
and  the  picture  fan  wants  a  change.  I 
think  with  a  smashing  prologue  the  mys- 
tery story  is  just  what  is  desired. 

Then,  Mr.  Moore  who  impresses  us  as  a 
man  who  looks  well  into  the  future,  went 
on  to  give  his  ideas  of  what  is  to  happen 
in  the  exhibiting  field  in  the  years  to  come. 


Lobby  of  the  Rialto  theatre,  H  ashington, 
for  the  "  Mystery  of  the 

"  The  day  is  coming  when  actors  and  se.s 
will  be  utilized  exiensi\ely  in  the  exploita- 
tion of  motion  pictures  —  when  prologues 
will  be  given  for  a  week  or  two  in  advance 
of  the  showing  of  a  big  production,  instead 
of  a  minute  or  two  in  advance." 

"  I  do  not  expect  to  change  the  character 
of  my  programs,"  he  explains,  "  Except,  of 
course,  that  I  hope  to  be  able  to  take  ad- 
\  antage  of  every  opportunity  to  book  bigger 
and  better  pictures.  I  mean,  though,  that 
my  theatres  are  to  remain  photoplay  houses. 
The  additional  stage  area  is  required  solely 
to  facilitate  better  presentation  and  ex- 
ploitation. 

"  Let  me  cite  a  concrete  illustration. 
When  I  saw  '  The  Mystery  of  the  Yellow 
Room  '  at  the  Broadway  Theatre  in  New- 
York  the  other  night  I  was  impressed  at 
once  with  the  possibilities  it  offers  for  ex- 
ploitation. The  key  scene  in  which  the  girl 
is  attacked,  if  presented  on  the  stage  with 
original  sets  and  employing  actors  in  person 


View  of  th 


■  c  Rialto  staije  shoK'ing  the  charcu-ters  which  presented  the  proloque  to 
"  The  Mystery  of  the  Yellow  Room." 


the  new  million  dollar  Moore  house,  dressed 

Yellow  Room  "  cnciagement. 

instead  of  in  picture,  would  be  a  tremen- 
dously forceful  advertisement  of  the  pro- 
duction. Realism  would  be  wonderfully 
enhanced  by  hearing  the  girl's  pathetic 
cries  for  help  and  her  father's  desperate 
hammering  on  the  liarred  door  of  the  room. 

"I  am  using  such  a  scene  as  the  prologue 
to  the  picture,  but  my  contention  is  that 
really  I  thus  deri\e  only  part  of  the  whole 
value  which  the  situation  offers.  Suppose, 
in  connection  with  try  program  for  a  week 
or  two  in  advance  of  showing  '  The  Mys- 
tery of  the  Yellow  Room,'  I  had  begun 
putting  on  this  scene,  following  it  with  an 
announcement  that  it  was  an  enactment  of 
one  incident  from  a  picture  to  be  shown  at 
a  subsequent  date.  Would  I  not  thus  ha\e 
developed  a  great  deal  of  advance  interest 
in  the  production,  and  at  the  same  time 
have  afforded  a  thrill  for  my  audience? 

"  VN'hy,  I  will  venture  to  assert  that  this 
prologue,  if  put  to  such  a  use,  would  bring 
greater  crowds  to  see  '  The  Mystery  of  the 
Yellow  Room  "  than  ever  have  attended  the 
best  exploited  p'Ctures  in  all  the  history  of 
the  industry!  .And  this  is  but  one  case  in 
scores.  I  cite  this  production  because  it 
happens  to  have  made  a  special  appeal  to 
me  and  b*^ cause  I  ?m  showing  it  now  at  my 
Rialto  Theatre.  The  onlv  reason  I  did  not 
ntibz"  the  plan  rutlined  in  connection  with 
exploitation  is  liecause  the  period  between 
booking  and  showing  was  too  short  to  per- 

.  mit  of  making  the  necessary  arrangements. 
"  The  first  time  I  tried  a  stunt  of  this 
sort  —  a  supplemental  scene,  I  mean  —  was 
during  the  presentation  of  '  The  Whip.' 
You  will  recall  that  there  is  a  big  race  in 
the  picture.  Well,  I  showed  that  race 
scene,  with  the  tread  mi'l  appurtenances 
that  were  used  for  the  stage  production  of 
'  The  Futurity  Winner.'  The  stunt  cost  a 
little  money,  but  say!  I  packed  the  house 
c\ery  night  and  I  produced  an  outburst  of 
enthusiasm  which  the  picture  alone  could 
not  have  developed  in  a  thousand  years  of 
presentation. 


November  22,  1919 


(Exhibitor  Service)  3739 


The  Efficiency  of  the 

Teaser  Campaign 

By  R.  E.  P ritchard 

Director  of  Advertising  and  Publicity,  Allen  Theatre  Entcr[>rises,  Canada. 


GIVEN  a  huir.orous,  or  at  least  a  light 
subject,  the  teaser  method  of  adver- 
tising will  pay,  provided  there  is  a  real 
idea  behind  it.  But  there  must  be  some 
real  idea  to  be  developed ;  once  you  start 
forcing  this  sort  of  exploitation  it  loses 
its  "punch."  That  is  my  conclusion  after 
trying  this  method  of  advertising  in  To- 
ronto and  in  some  of  the  smaller  cities 
where  the  Allen  Theatre  Enterprises  own 
theatres.  In  every  case  where  the  plan  has 
been  faithfully  carried  out  the  result  has 
been  good  business. 

Just  at  the  same  moment  I  want  to  con- 
vey a  warning  to  advertising  men  to  be 
sure  that  the  matter  on  which  the  teaser 
idea  is  based  is  actually  in  the  picture.  I 
had  one  experience  in  which  I  adopted  a 
press  book  idea  and  used  it  in  connec- 
tion with  one  theatre  before  I  had  seen 
the  picture  itself.  When  I  did  see  it  my 
discovery  was  that  much  of  the  matter 
was  not  embraced  in  the  production  and 
that  a  person  after  having  seen  the  pic- 
ture w'ould  still  be  uncertain  as  to  what 
the  teaser  matter  referred.  Needless  to 
say  further  matter  was  changed  to  fit  the 
picture. 

In  the  case  of  a  serious  picture  I  am 
convinced  that  the  teaser  idea  is  out  of 
place.  It  is  very  well  to  single  first  one 
and  then  another  idea  out  for  exploitation, 
but  where  the  production  is  a  drama  or  a 
high  class  offering  the  connection  with  the 
picture  itself  should  be  made  clear.  No 
matter  how  well  you  may  work  your  plan 
out  it  is  pretty  certain  that  the  public  will 
know  that  it  is  being  "kidded,"  and  when 
you  are  able  to  come  along  and  offer  the 
people  something  in  the  way  of  laughs  they 
will  enter  into  the  spirit  of  it,  and  that 
since  the  ad.  man  is  taking  the  trouble 
to  play  this  end  there  must  be  something 
in  the  offering  itself  worth  their  while. 

My  first  experience  in  Canada  with  this 
method  of  advertising  was  with  Margue- 
rite Clark  in  "Girls."  Reports  had  come 
from  various  sections  that  the  star  had  lost 


l-ront  of  the  Allen  theatre,  Calgary,  jar 
"  Girls"  engagement. 


a  great  portion  of  her  drawing  power 
and  in  some  instances  managers  had  put 
on  "double  bills"  to  make  the  appeal 
stronger.  In  playing  the  single  picture  it 
was  manifestly  the  remedy  to  put  the  sell- 
ing argument  on  the  picture  itself  and 
allow  the  star  to  be  only  incidental.  The 
teaser  is  certainly  calculated  to  arouse  ad- 
vance interest  and  here  the  offering  was 
straight  comedy. 

I  found  the  tip  for  the  leaser  in  a  four 
column  advertisement  in  the  Famous  Plav- 
ers-Lasky  press  book.  This  followed  the 
usual  policy  of  putting  practically  all  the 
emphasis  on  the  star,  but  the  illustration 
eml)raced  the  pictures  of  the  three  girl 
characters  and  under  these  in  small  t>'pe 
were  the  respective  sentences:  "See  No 
Man,"  "Listen  to  No  Man,"  "Kiss  No 
Man."  It  is  apparent  to  every  one  that  the 
three  lines  used  alone  would  attract  the 
attention  of  every  woman  and  lots  of  the 
men.  So  this  we  proceeded  to  do.  We 
set  the  three  line  in  14  pt.  type,  of  bold 
face,  and  placed  one  of  these  on  every  page 
of  the  newspapers  two  days  before  we  an- 
nounced the  name  of  the  picture.  In  some 
cases  we  carried  these  for  more  than  one 
day,  but  we  found  that  the  single  inser- 
tion was  sufficient. 

As  a  matter  of  fact  I  believe  that  it  is 
a  mistake  to  prolong  a  teaser  campaign 
over  too  long  a  time.  With  the  first  ap- 
pearance of  such  advertising  the  average 
reader  is  apt  to  suspect  that  there  is  a 
trick  about  it  and  his  curiosity  will  be 
aroused  to  a  sufficiently  high  pitch  to 
watch  the  papers  for  a  couple  of  days  to 
see  what  it  is  all  about,  but  if  the  time  is 
prolonged  you  are  apt  to  find  your  pros- 
pective patron  losing  interest. 

Now  while  a  few  newspapers  in  Canada 
are  called  the  Sunday  World  and  the  like, 
as  a  matter  of  fact  they  are  printed  and 
distributed  on  Saturday  on  account  of  the 
laws  prohibiting  their  publication  and  sale 
on  Sunday.  So  we  are  really  confined  to 
the  Saturday  atternoon  papers  to  making 
the  announcement  that  would  appear  in  the 
real  Sunday  issues  in  the  United  States. 

Therefore  we  carried  the  "See  No  Man," 
etc.  teasers  in  the  Thursday  issues  and  then 
on  Fridaj'  we  came  along  with  an  an- 
nouncement inviting  the  girls  of  the  city 
to  join  the  Man  Haters  Club.  These  were 
set  along  the  style  generally  adopted  by 
associations  being  organized,  clul)  notices 
and  the  like.  In  these  advertisements  the 
lines  from  the  first  teaser  were  repeated, 
this  time  they  being  given  as  the  motto  of 
the  club.  In  addition  "M.  Clark"  was 
named  as  the  president  of  the  club  and  the 
street  and  number  of  the  theatre  was 
given  as  the  place  for  filing  applications. 

Then  on  Saturday  came  the  definite  an- 
nouncement. The  man-hater  idea  was  now 
developed  in  the  minds  of  everyone,  and 
therefore  the  catch  line  to  use  in  the  large 
advertising  was  something  that  would  im- 
mediately connect  the  people  with  the 
teaser  campaign  and  at  the  same  time  in- 


duce them  to  read  the  rest  of  the  dis- 
play so  that  we  would  sell  them  the  pic- 
ture itself.  So  we  used  as  the  top  line 
"How  They  Hated  Men."  Below  this  we 
carried  the  illustration  from  the  Famous 
Players-Lasky  press  book  and  then  our 
own  selling  argument  on  the  picture,  build- 
ing it  on  the  girl  idea  and  also  bringing 
out  the  fact  that  this  was  made  from  the 
play  by  Clyde  Fitch.  The  name  of  the 
star  was  now  ma<le  prominent,  but  it  was 
only  after  we  had  rivetted  the  attention  of 
the  public  through  the  teaser  and  then  had 
sold  the  picture  on  its  own  merit. 

This  general  plan  was  carried  out  in 
most  of  the  cities  in  which  the  picture  was 
played  and  the  reports  were  luiiform  that 
if  did  l)ig  business  —  bigger  in  the  cities 
where  the  teaser  campaign  was  tried  than 
in  the  others.  The  advertisements  that  are 
reproduced  here  are  those  of  our  Moose 
Jaw,  Saskatchewan,  theatre.  This  is  a  city 
of  25.000,  yet  the  plan  that  worked  well 
here  was  also  used  in  Toronto,  a  city 
just  twenty  times  as  large. 

The  teasers  were  slightly  varied  in  To- 
ronto by  combining  the  three  line  teaser 
and  the  announcement  of  the  Man  Haters 
club.  Although  this  campaign  was  used  in 
only  one  newspaper  it  brought  dozens  of 
callers  to  the  Allen  theatre.  Even  then 
they  did  not  stop,  but  numerous  calls  on 
the  phone  demanded  the  details  of  the 
organization.  Similar  advertising  was  used 
in  the  Saturday  papers. 

In  the  case  of  "Girls"  this  plan  of  ad- 
vertising was  largely  an  experiment  since 
it  has  been  given  little  attention  in  Cana- 
dian cities,  but  since  trying  it  in  some  of 
the  smaller  cities  and  in  the  second  largest 
city  in  the  Dominion  I  am  satisfied  that  this 
plan  works  well  regardless  of  the  size  of 
the  town  when  you  use  this  in  connection 
with  the  right  sort  of  a  picture.  That 
this  was  proven  to  my  satisfaction  is  shown 
by  the  fact  that  we  have  held  up  our 
regular  plan  of  advertising  in  order  to  put 
through  the  teaser  on  a  picture  that  we  are 
showing  at  the  Allen  theatre,  Toronto. 

Unquestionably  the  greatest  value  of 
this  type  of  advertising  is  to  arouse  the 
curiosity — to  get  the  people  talking.  I  have 
seen  some  advice  that  care  should  be  taken 
to  avoid  displays  on  the  picture  in  front 
of  the  theatre  because  this  "will  give  away 
the  fact  that  the  advertising  is  about  a 
picture."  That  is  all  rot.  Probably  nine- 
tenths  of  the  people  suspect  that  it  re- 
fers to  a  picture  any  way,  and  if  you  can 
get  them  to  walk  down  to  your  house  and 
take  a  look  you  certainly  have  aroused 
enough  interest  to  be  pretty  sure  that  they 
will  come  to  see  the  offering. 

It  was  w"ith  that  idea  in  view  that  Man- 
ager J.  F.  Price  of  the  Allen  theatre,  Cal- 
gary, reproduce  the  heads  of  the  three 
girls  in  front  of  his  lobby  with  the  inscrip- 
tion below  them. 

Let  me  say  that  I  realize  that  the  teaser 
idea'  is  one  that  must  not  be  worked  often. 
As  a  general  proposition  I  would  rather 
advertise  the  pictures  on  their  merits.  My 
usual,  campaign  includes  a  full  seven  days 
advertising  on  each  production  —  counting 
the  so  called  Sunday  issues  but  there  arc 
times  when  it  pays  and  when  it  stimulates 
interest  itself  to  depart  from  the  routine 
especially  when  the  picture  permits  you 
to  give  the  people  the  advance  suggestion 
of  a  laugh. 


3740       (Exhibitor  Service) 


Motion  Picture  News 


The  Rial  to  theatre  of  Denver  pulled  a  real  one  with  this  lobby  display  for  "  The 

Grim  Game" 

here  is  a  Brand  New  Exploitation 

Stunt  Used  In  Denver 


Tom  Moore's  Birds  Are  Birds 


THIS  is  not  a  story  of  birds  as  we  are 
won't  to  hear  the  word  used  in  the 
gargon  of  film  language  Dut  a  tale  of  the 
two-winged,  feathered  kind.  Neither  does 
it  concern  Tom  Moore,  the  actor  being  a 
chronicle  aliout  Tom  Moore,  the  Washing- 
ton exhibitor,  owner  of  the  Riallo,  the 
Strand  and  the  Garden  theatres  in  the 
Capitol  citi'. 

To  be  specific,  it  is  a  story  about  the 
canary  birds  which  adorn  the  foyer  of  Mr. 
Moore's  Rialto  Theatre. 

The  Rialto  boasts  a  large  o\al  foyer  be- 
tween the  lobbj'  and  the  auditorium,  a  beau- 
tiful room  where  patrons  wishing  to  crowd 
in  to  see  Moore's  shows  may  wait. 

Around  the  room  in  cages  are  placed  a 
dozen  or  more  canaries  who  fill  the  air  with 
melody  with  their  bird  language  carols  so 
long  as  the  music  in  the  theatre  can  be 
heard.  Their  music  is  not  the  usual  thin 
trill  of  the  breed  hut  full-throated  joyous 
notes  of  the  trained  singers,  since  they  are 
specially  selected  specimens  from  a  well- 
bred  family. 

The  thing  which  surprised  the  writer  is 
the  fact  that  at  11.00  o'clock  P.  M.  the 
canaries  are  still  singing  away  oblivious  to 
the  fact  that  bed  time  in  bird  land  has  long 
since  arrived. 

Mr.  Moore  is  authority  for  a  little  story 
of  his  pets'  peculiarities.  In  the  winter  time 
it  is  necessary  to  protect  the  birds  at  night 
and  cloth  slip  covers  have  been  provided  to 
pull  down  over  the  cages.  This  of  course 
shuts  out  the  light.  Hours  after  the  birds 
would  be  expected  to  have  retired,  it  is  not 
unusual  to  hear  from  one  of  the  cages  a 
faint  "  peep  "  and  •  then  from  some  other 
cages  a  "peep  peep"  which  will  travel 
around  the  room.  Then  the  whole  com- 
pany will  burst  into  song  that  will  continue 
for  five  minutes  to  be  hushed  as  suddenly 
as  it  began,  a  sort  of  grand  finale  for  the 
evening's  performance. 


View   of   the   real  areoplane   used  to 
advertise  "  The  Grim  Game " 


THE  aeroplane  has  become  such  a  com- 
mon thing  for  exploitation  purposes 
in  putting  over  pictures  that  much  of  it's 
potency  has  been  lost,  but  the  Princess 
Theatre  of  Denver  has  managed  to  dig 
up  something  in  the  aeroplane  line  which 
certainly  must  have  proven  a  banner  at- 
tention attracter  and  made  a  whole  lot  of 
talk. 

When  the  Princess  booked  "  The  Grim 
Game,"  the  Houdini  film,  T.  A.  Sullivan, 
the  house's  enterprising  manager,  looked 
about  for  something  novel  in  the  way  of 
publicity  stunts. 

Now  the  wreck  of  an  aeroplane,  a  most 
thrilling  and  convincing  sequence,  is  cnc 
of  the  film's  notable  features,  so  Mr.  Sul- 
livan conceived  the  idea  of  getting  a  real 
wrecked  aeroplane  and  setting  it  up  in  the 
Princess'  lobby. 

He  found  one,  just  where  we  don't  know, 
and  soon  had  the  big  machine  mounted  as 
you  will  see  hy  the  accompanying  illustra- 
tions. 

There  could  he  no  mistaking  the  fact 
that  the  machine  had  been  wrecked.  It 
looked  as  if  it  had  been  through  the  world 
war,  for  it  was  battered  and  banged  and 
it's  paint  had  long  since  disappeared.  The 
crowds  which  began  to  collect  the  moment 
the  machine  was  exhibited  convinced  Mr. 
Sullivan  that  he  had  picked  a  winner,  but 
he  did  not  stop  with  just  showing  the  frame 
of  the  plane.  The  big  powerful  gas  motor 
was  carted  to  the  theatre  and  placed  on 
exhibition  also.  Now,  there  was  a  far- 
sighted  knowledge  of  human  nature  evi- 
denced by  Che  showman  when  he  set  the 
engine  of  the  plane  up  for  inspection. 
Machinery  has  a  strange  fascination  for  a 
great  many  people.  They  like  to  look  at 
the  evidence  of  man's  ingenuity  and  will 
inspect  the  intricate  parts  of  a  motor  as  if 


they  were  experts.  Especially  is  this  true 
of  the  male  sex  and  consequently  the  Prin- 
cess had  a  crowd  of  men  and  women  about 
it's  lobby  every  hour  of  the  "  The  Grim 
Game's  "  showing.  Our  caption  "  The  Best 
Exploitation  Stunt  of  the  Week "  is  tem- 
porarily laid  aside  during  the  publication 
of  the  News  in  this  size  but  if  it  were  in 
vogue  this  week,  this  stunt  would  surely 
have  been  run  under  it. 


Another  cut  of  the  Rialto's  "Grim  Game 
lobby  display 


November   >  2 ,  1919 

Ushers  Are  Atiired  in  Broadcloth 
for  "  Broken  Blossoms  " 

IF  your  better  hall  is  al\\a\s  wanting  to 
"do  something"  ahout  the  theater  and 
feels  slighted  when  you  infer  that  you 
don't  think  so  much  of  her  ideas  on  show- 
manship and  you  are  looking  for  an  op- 
portunity to  let  her  help  in  the  conduct  of 
"your  house"  besides  run  "her  own 
house "  meaning  the  one  at  w  hich  jou 
tell  the  baker  man  to  deliver  the  bread, 
all  you  have  to  do  is  to  follow  the  ex- 
ample of  J.  J.  Parker  president  of  the 
Majestic  Amusement  Corporation  of  Port- 
land Oregon  when  he  played  "  Broken 
Blossoms." 

Prior  to  the  week  the  Majestic  wa-  to 
play  the  Griffith  feature,  its  president  and 
manager  began  looking  aI>out  for  some 
suitable  exploitation  stunts. 

They  decided  to  dress  the  stage  and 
auditorium  appropriately  and  to  costume 
their  ushers  in  Chinese  clothing. 

It  was  in  carrying  out  the  latter  idea 
that  Mrs.  Parker  was  pressed  into  service. 
The  eight  girl  ushers  of  the  house  were 
turned  over  to  Mrs.  Parker  and  they  all 
repaired  to  the  dressmakers.  The  result 
accruing  from  the  combined  ideas  of  the 
several  females  was  the  array  of  costumes 
which  you  will  see  in  the  accompanying 
cut  of  the  theatre  stage  taken  during  the 
"  Broken  Blossoms  "  showing. 

Further  inspection  of  the  cut  will  give 
you  an  idea  of  the  stage  decorations  used 
at  the  Majestic.  The  result  of  the  two 
stunts  is  said  to  have  been  productive  of 
much  favorable  comment  from  patrons  and 
is  thought  to  ha\e  been  a  potent  factor  in 
the  business  the  tilm  did  at  this  house. 


Miss  Pearl  Ciimmings  ivho  leads  the 
community    singing    at    the  Majestic 
theatre,  Portland,  Ore. 


(Equipment  Service)  3741 


Stage  setting  and  viciK.'  of  ushers  for  "  Broken  Blossoms  "  engagement  at  the  Majestic 

theatre,  Portland,  Oregon. 

Sounds  Like  a  Fish  Story 

But  It's  Gospel  Truth 


THIS  sounds  like  a  "fish  story"  hut  it 
is  gosptl  truth.  W'c  took  pains  to 
verify  the  statements  made  even  after  re- 
ceiving the  "dope"  for  our  story  from  a 
\ery  reliable  source,  since  any  instance  of 
a  show  playing  all  night  and  all  day  in  a 
town  of  ten  thousand  inhabitants  has  never 
been  recorded,  but  this  is  what  "  Back  to 
God's  Country"  did  in  Ovvosso,  Mich.,  not 
for  one  day,  but  for  three  days  and  three 
nights. 

Vou  will  want  to  know  a  plausible  reason 
why  any  film  or  any  show,  no  matter  how 
good  it  was  or  who  was  the  star,  could  keep 
people  out  of  their  beds.  We  did  too  and 
here  it  is.  James  Oliver  Curwood  who 
w-rote  the  magazine  story  of  "  Wapi,  The 
Walrus "  from  which  "  Back  to  God's 
Country  "  is  adapted,  claims  Owosso  as  his 
home  town  and  it  was  the  tieing  in 
with  local  color  and  the  fact  that  the  en- 
gagement for  the  film  was  limited  to  the 
three  days  which  made  possible  such  a 
record  as  we  are  about  to  make  public. 

Local  color  is  one  of  our  pet  theories, 
not  theory  either,  since  it  has  been  demon- 
strated thousands  of  times  that  the  great- 
est bet  in  the  show  game  is  playing  the 
local  talent  'angle.  It  never  fails,  whether 
the  town  be  ten  hundred,  ten  thousand  or 
ten  million  in  population.  People  are  liorn 
with  a  pride  in  their  own  town  just  as  they 
are  born  with  a  pride  for  their  nation. 

The  Strand  Theatre  of  Owosso  booked 
"Back  to  God's  Country"  for  three  days, 
an  extra  long  run  for  any  feature,  because 
it  realized  the  exploitation  possibilities  of 
using  the  home  ties  of  the  author  as  a  local 
color  campaign  for  the  picture ;  conse- 
quently the  Strand  management  went  after 
the  business  by  emphasizing  the  fact  that 
this  production  was  from  the  pen  of  the 
world-famous  James  Oliver  Curwood,  who 
loved  Ow'osso  folks  so  much  he  lived 
among  them. 

Into  all  parts  of  that  district  of  Michigan 
which  surrounds  Owosso,  went  the  word 
that  the  famous  and  friendly  author's  work 
would  be  the  attraction  at  the  Strand 
Theatre.   It  was  through  a  sense  of  psycho- 


logical showmanship  that  the  Strand 
management  preferred  to  harp  on  the  per- 
sonal intimacy  with  James  Oliver  Curwood 
rather  than  upon  the  many  exploitation 
possibilities  for  novel  work. 

Before  the  picture  was  scheduled  to 
open,  it  was  noticed  that  out-of-towners 
began  registering  at  the  few  hotels  in 
Owosso,  which  is  credited  with  a  combined 
population  of  10,039  people.  All  mercan- 
tile businesses,  especially  retailers,  noticed 
a  surprising  rise  in  business.  The  Ameri- 
can Legion  representatives  gathered  a  big 
street  crowd  for  the  first  time  in  a  month 
and  all  local  restaurants  ran  out  of  clean 
napkins.  Luckily,  the  local  laimdry  girls 
were  not  on  a  strike. 

The  management  of  the  Strand  was  in 
a  predicament.  He  had  booked  "  Back  to 
God's  Country  "  for  a  three  days'  run.  He 
telephoned  the  First  National  Exchange 
of  Detroit  and  attempted  to  extend  the  run. 
It  was  impossible. 

There  was  only  thing  to  do.  The  man- 
agement of  the  theatre  called  upon  James 
Oliver  Curwood  and  outlined  a  plan  for 
running  the  picture  all  night  until  the  ma- 
jority of  the  people  could  see  it. 

Curwood  smiled  and  replied: 

"  There  is  no  picture  or  author  that  a 
crowd  would  stay  up  all  night  to  see.  It's 
never  been  heard  of  and  you  may  turn  the 
whole  thing  into  a  fizzle." 

"  Not  on  your  tintype,"  replied  the  man- 
ager. "  I  am  going  to  run  all  night  shows 
and  start  the  day's  performances  at  eight 
o'clock  in  the  morning.  You  don't  need 
to  look  horrified,  Mr.  Curw-ood.  You  may 
be  the  author  and  supervisor  of  this  pro- 
duction and  part  owner  of  the  Curwood- 
Carver  Company  which  produced  it,  but 
once  the  exchange  rents  it  to  me  for  my 
good  money  I  am  going  to  do  as  I  see  fit 
with  it." 

"  Go  ahead,"  replied  Curwood.  "  I'm 
with  you  strong  !  " 

It  was  necessary  to  employ  three  shifts 
of  ushers,  ticket  takers  and  operators. 

But  the  theatre  cleared  the  biggest  profit 
in  its  history. 


3742        (Exhibitor  Service) 


Motion  Picture  News 


Gusdanovic  Theatres  Play  Phillips 
Feature 


Lobby  of  the  Strand  theatre,  Cleveland,  for  the  shelving  of  "  The  Right  to  Happiness 


Grand  Junction  Isn't  Much  on  the  Map 
But  It  Boasts  a  Live  Wire  Showman 


THIS  story  is  mostly  "  boost "  something 
which  is  usually  taboo  in  the  Service 
Bureau,  since  our  aim  is  to  aid  and  en- 
courage exhibitors  in  becoming  better 
showmen. 

It  is  the  encouragement  angle  which  has 
led  us  to  publish  this  rather  personal  article 
concerning  one  Ole  N.  Nelson  a  Colorado 
exhibitor. 

We  figure  that  any  time  we  tell  a  story 
of  some  exhibitor  who  is  a  better  show- 
man than  the  average  in  the  size  town  in 
which  he  resides  and  does  things  better 
than  other  exhibitors  of  his  class,  that  we 
are  presenting  to  their  view  an  example 
which  should  be  an  inspiration. 

An  exploitation  man  in  New  York  sits 
back,  with  pride  in  his  heart  as  he  thinks 
of  the  great  stunt  he  put  over  when  he 
issued  a  single  page  of  newspaper  material 
on  some  special  feature.  But  out  in 
Grand  Junction,  Colo,  surely  you  will  be 
forgiven  if  you  never  have  heard  of  the 
place,  where,  according  to  the  city  folks, 
they  don't  know  very  much,  that  would 
be  a  commonplace  publicity  idea. 

Every  now  and  then  the  name  of  Ole  N. 
Nelson  comes  up  in  the  home  office  of  some 
bug  film  concern  back  East  through  the 
medium  of  some  very  fat  contract  he  has 
just  signed.  Ole  is  Manager  of  the  Majes- 
tic Theatre  in  Grand  Junction,  and  the 
chances  are  that  some  time  in  his  life  he 
lived  in  New  York,  or  was  there  on  a 
visit,  because  he  is  always  referring  to  the 
big  city. 

A  few  years  ago  there  were  7,500  per- 
sons in  Grand  Junction.  Today  there  may 
be  8,000,  but  not  many  more.    Yet  Nelson 


puts  on  a  show  that  would  do  justi-e  to 
a  town  of  ten  times  that  size.  But  the 
main  point  about  this  story  is  that  Nelson 
is  a  great  press  agent.  He  doesn't  spend 
his  time  knocking  the  material  he  gets 
from  the  branch  manager ;  but,  every  week 
he  gets  out  his  own  paper  —  four  pages, 
and  of  regular  newspaper  size.  When  he 
obtains  material  that  suits  him,  it  appears 
in  this  paper.  When  he  doesn't,  he  writes 
it  himself. 

Thirty-five  hundred  persons  in  Grand 
Junction  and  surrounding  points  get  a 
copy  of  "  The  Movie  Fan  "  each  Wednes- 
day. The  rural  routes  Nelson  covers  by 
machine.  In  the  urban  districts  he  has 
seven  carriers  distributing  his  papers. 
This  sounds  like  a  tremendouslj-  costly 
proposition,  but  Ole  sees  to  it  that  it  isn't. 
His  newspaper  carriers  advertising  each 
week  from  the  leading  merchants  of  his 
town ;  and  this  practically  covers  the  en- 
tire cost  of  producing  the  sheet. 

In  his  last  issue.  Nelson  devoted  almost 
a  full  page  to  "  The  Thirteenth  Chair," 
which  he  considered  one  of  the  best  box 
office  pictures  he  ever  saw.  His  judgment 
was  verified  by  the  returns  he  obtained 
from  the  picture. 

"  Big  town  stuff  put  on  in  big  town 
fashion  "  is  Nelson's  slogan.  "  There  may 
be  better  pictures  than  you  see  at  the 
Majestic,  but  we  don't  know  where  you'll 
find  them"  is  another  typical  Nelson  line. 

Ole  never  charges  more  than  twenty-five 
cents  for  a  seat.  He  has  played  the  big- 
gest productions  at  these  prices,  and  made 
money  too. 


P\UL  GUSDANOVIC,  the  Cleveland  ex- 
hibitor, recently  played  "  The  Right  to 
Happiness"  to  a  most  successful  engage- 
ment at  the  Strand  and  Orpheum  theatres 
which  was  characterized  by  a  heavy  ex- 
ploitation campaign  even  for  Cleveland, 
which  goes  in  for  extensive  advertising 
on  nearly  every  first  class  picture  released. 

In  the  Phillips'  feature,  Gusdanovic  rec- 
ognized an  unusual  opportunity  for  exploi- 
tation and  appropriated  twenty-five  hun- 
dred dollars  for  his  advertising  campaign.  - 

For  four  weeks  previous  to  the  opening 
of  the  picture,  all  three  daily  papers  car- 
ried small  one-inch  "teaser"  ads  in  black 
or  white  style  bearing  the  words,  "  Have 
You  the  Right  to  Happiness?"  and  a  line 
drawing  scene  cut  of  Dorothy  Phillips' 
head  at  the  left. 

Thousands  of  hanger  cards  and  bells 
were  hung  over  the  entire  city  and  in  every 
street  car  the  week  previous  and  a  gang  of 
newsboys  were  engaged  to  plaster  the  wind- 
shields of  every  automobile  in  the  uptown 
section  with  small  "Right  to  Happiness" 
stickers. 

T\vent3-five  24  sheets,  together  with  hun- 
dreds of  one  sheets  were  pasted  in  every 
corner  of  the  city. 

This  was  aside  from  the  special  news- 
paper publicity,  including  special  big  re- 
views of  the  pictures  by  the  dramatic  edi- 
tors themselves  instead  of  the  usual  movie 
editor  re\iews,  obtained  by  means  of  an 
elaborate  screening  at  the  Hotel  Winton 
with  an  orchestra. 

But  one  of  the  biggest  drawing  cards  in 
all  the  advertising  stunts  was  the  front  on 
each  house.  At  the  Orpheum,  Manager 
Ryder  carried  out  literally  the  early  Rus- 
sian scenes  of  the  picture  by  decorating  his 
marquise  with  a  real  Russian  tower. 

At  the  Strand,  Manager  Surrell  had  three 
large  cut-outs  of  three  sheets  made  for  his 
easels  and  the  box  office  was  specially  made 
up  with  an  attractively  colored  beaver 
board  arrangement.  A  specially  painted 
banner,  bearing  scenes  from  the  picture 
stretched  across  the  entire  front  of  the 
house. 

The  result  was  that  both  houses  were 
packed  to  the  doors  all  during  the  opening 
day  until  closing  time,  despite  damp  nasty 
weather  that  constantly  threatened  a  big 
storm.  On  the  following  daj'  it  rained  all 
day  until  midnight,  causing  almost  every 
motion  picture  theater  in  the  city  except 
the  Strand  and  Orpheum  to  appear  very 
much  deserted. 

The  business  for  the  remainder  of  the 
week  will  go  down  in  the  records  of  the 
two  theaters  to  be  pointed  to  with  much 
pride  in  the  future. 

EXHIBITOR  SERVICE! 
Thirty  Pages  of  It 

In  This  Issue 


(Exhibitor  Service) 


3743 


The  Olympia  theatre's,  Pittsburg,  I'a.,  decorations  for 

shozving. 


The  Right  to  Happiness' 


Some  New  Advertising  Stunts 

For  Phillips  Film  In  Pittsburgh 


WITH  a  lohhy  display  that  libelled  the 
entrances  to  many  gardens,  and  a 
little  added  exploitation  George  Tomo- 
polis  succeeded  in  playing  "  The  Right  to 
Happiness "  to  a  record  breaking  crowd 
recently  at  the  Olympic  Theatre,  in  Pitts- 
burgh. 

After  showing  the  picture,  he  decided 
to  go  a  little  more  into  detail  into  its  ex- 
ploitation, an  immense  sign  o\er  the  en- 
trance in  electric  lights,  carried  the  word- 
ing, "  The  Right  to  Happiness,"  and  a 
second  sign  hung  from  the  ceiling  in  the 
lobbj-,  had  a  similar  sign  announcing  the 
fact  that  Dorothy  Phillips  appeared  in  the 
production.  He  took  advantage  on  his  ex- 
cellent  lobby   and   used   four   one  sheet 


sack  and  allow  them  to  read  a  sign  read- 
ing "Its  Yours,  The  Right  to  Happiness, 
at  the  Olympic  Theatre  now." 

Another  very  effective  medium  was  em- 
ployed in  sending  to  all  parts  of  the  city,  a 
more  expensive  automobile,  with  a  pleas- 
ant looking  colored  chauffeur  and  a  newly 
wedded  couple  in  the  tonneau  of  the  car. 
On  each  side  of  the  car  hung  a  sign,  hav- 
ing the  same  wording  as  did  the  one  used 
by  the  old  country  woman.  This  attracted 
much  attention  and  a  bit  of  humour  was 
accepted  as  a  clever  piece  of  work. 

The  expense  of  exploitation  in  this  man- 
ner is  not  only  very  small,  but  informs 
the  public  that  they  have  a  wide-a-wake 
showman  in  their  town. 


November  22,   i  9  i  9 

Unique  Lobby  Display  Advertises 
Latest  Kerrigan  Film 

JOHN  SlHl'ERT.  one  of  Ohio's  up  to 
the  minute  showmen  and  manager  of 
the  Rialto  theatre  of  Dayton,  recently  con- 
structed a  most  unique  lobby  display  for 
"A  White  Man's  Chance." 

As  much  of  the  action  in  the  Kerrigan 
picture  has  Mexico  for  its  locale,  there  was 
the  atmosphere  of  the  revolt-ridden  south- 
em  republic  in  every  available  inch  of 
lobby  space.  In  the  centre  Mr.  Seifert  had 
an  oxcart  closely  resembling  the  one  in 
which  the  handsome  hero  enters  a  Mcx  c  1 
village  in  his  search  of  love  and  adventure. 
In  the  cart  was  a  figure  in  cardboard 
closely  resembling  the  star. 

Around  the  vehicle  and  all  the  way  to 
the  box-office  was  strewn  imitation  cacti, 
through  which  the  crowds  waded  good 
naturedly  to  purchase  tickets.  Overhead, 
from  one  end  of  the  lobby  to  the  other, 
there  were  a  hundred  sombreros  hanging 
over  electric  light  bulbs.  The  Rialto's  lad.v 
ushers  brought  the  Mexican  atmosphere 
inside  the  theatre  by  wearing  sombreros 
throughout  the  presentation. 

During  the  showing  Mr.  Seifert  fur- 
nished a  surprise  by  having  the  curtain 
raised  where  the  star  as  a  pseudo  Spanish 
nobleman  is  entertaining  the  heroine  with 
his  mandolin.  The  Seifert  Symphony 
Orchestra  struck  up  a  Spanish  number  and 
on  the  stage  came  a  quartet  of  Spanish 
dancers  and  singers.  After  a  ten-riinute 
exhibition  the  curtain  was  lowered  and  the 
picture  resumed  amid  applause  at  every 
performance. 


Here  is  a  Cood  Advertising  Stunt 

IN  Elwood,  Ind..  Manager  S.  Mackey  of 
the  Baby  Grand  won  the  cooperation 
of  the  leading  merchant,  R.  L.  Leeson  & 
Co.  This  firm  issues  a  weekly  house 
paper  with  a  large  mailing  list.  Manager 
Mackey  had  the  Leeson  company  make 
one  issue  with  this  heading  "  The  Miracle 
Merchant  of  Elwood"  and  much  of  the 
issue  was  devoted  to  telling  of  the 
"  Miracle  Man  "  visit  to  the  Baby  Grand 
theater. 


This  old  lady  didn't  live  in  a  shoe  but 
in  a  neiv  automobile. 


stands  with  stills  and  portrait  pictures  of 
the  star  and  the  production.  Above  the 
cashier's  cage  was  an  immense  oil  portrait 
of  Dorothy  Phillips.  On  each  side  wall  of 
the  lobby  were  large  cut-outs  showing  the 
action  of  the  star  in  the  picture. 

Taking  advantage  of  the  season,  the 
manager  contrived  to  arrange  branches  of 
trees  with  the  beautifully  colored  leaves 
showing  to  great  advantage. 

The  Olympic  lobbj-  displav,  during  the 
week  of  the  run  of  "THE' RIGHT  TO 
HAPPINESS"  was  one  of  the  neatest 
ever  arranged  in  Pittsburgh. 

Not  content  to  please  his  patrons  as  they 
entered  the  theatre  but  in  order  to  obtain 
more  of  them  he  originated  the  idea  of 
having  an  elderly  country  woman  ride 
about  town  in  a  very  popular  make  of  car. 
She  would  stop  in  a  very  busy  section,  get 
up  and  profess  ignorance  of  the  town  and 
amazement  of  the  different  things  she  saw. 
Such  a  character  naturally  drew  a  large 
crowd.  When  a  sufficiently  large  crowd 
had  collected,  the  old  country  woman  then 
amazed  the  crowd  by  opening  her  pocket- 


Wichita   Eagle    gives  Photoplays 
Attention 

THREE  pages  of  advertising  and  free 
space  are  devoted  to  motion  pictures 
in  the  Oct.  19th  Eagle  edition  of  the 
Wichita  (Kansas)  Eagle. 

On  the  first  page  is  a  nice  layout  of  the 
stars  which  will  appear  at  the  local  theatres 
during  the  current  week.  On  all  three 
pages,  a  lot  of  interesting  theatrical  chatter 
none  of  it  long  winded  or  press  agent 
bunk  is  sandwiched  in  among  the  nice  lot 
of  displays  used  by  the  several  motion 
picture  houses.  In  fact  we  have  seen  very 
few  papers  which  are  giving  more  space 
to  the  photoplay  than  is  the  Eagle  nor 
do  we  find  many  which  equal  it '  in  the 
quality  of  the  text  used. 

The  pages  are  edited  by  Flora  Parsons 
under  the  title  of  theatrical  editor.  Among 
the  displays,  were  one  on  "  The  Brat," 
"  The  Miracle  Man "  and  also  nearly  a 
half  page  of  one  of  Paramount-Artcrafts 
National  ads. 


3744        (Exhibitor  Service) 


Motion  Picture  News 


Here  they  all  are,  the  famous  characters  ivhich  "  Little  Mary  "  knew  in  "  The  Hoodlum." 
This  is  a  scene  from  the  Tivoli  theatre  prologue  for  the  Pickford  film's  engagement 

Exploitation  \^hich  Added  to  the 

Entertainment  \alue  of  the  Show 


/^ASTING  a  new  light  upon  the  nature 
^-^  and  value  of  exploitation,  Frank  Cos- 
tello,  manager  of  the  Tivoli  Theatre,  San 
Francisco,  has  opened  a  line  of  thought  for 
exhibitors  who  are  desirous  of  appropri- 
ating money  for  the  cause  of  exploitation 
and  yet  are  anxious  to  improve  their  per- 
formance through  this  extra  expenditure. 

Probably  the  most  significant  thought 
about  Costello's  action  which  resulted  in 
putting  over  a  special  feature  attraction 
with  the  greatest  success  ever  known  to  the 
star  or  to  the  theatre,  is  the  fact  that  every 
cent  spent  in  his  exploitation  was  spent 
in  making  a  more  enjoyable  show  for 
Tivoli  patrons. 

In  brief  Costello  adopted  the  idea  that 
exhibitor-exploitation  is  not  only  possible 
on  the  outside  of  the  theatre,  through  the 
medium  of  newspapers,  billboards,  \ari- 
ous  "tie-ups"  and  special  novelty  stunts. 
He  further  showed  that  it  is  possible 
within  the  very  walls  of  a  theatre. 

"Without  the  shade  of  a  doubt,"  said 
Costello,  "some  of  the  greatest  teaser  cam- 
paigns and  most  helpful  exploitation  efforts 
have  been  accomplished  by  a  series  of 
slides.  It  is  not  necessary  to  be  continu- 
ally reaching  out  into  the  mass  of  citizens 
attempting  to  sell  non-theatre  goers  tickets 
to  30ur  show.  I  venture  to  say  that  five 
out  of  the  average  eight  persons  are  the- 
atregoers. Some  are  more  particular  than 
others  it  is  true.  There  are  about  two 
persons  in  every  ten  who  don't  go  to  the 
theatre  and  who  won't  go.  To  try  to  reach 
those  two  is  a  waste  of  money. 

"When  I  mapped  out  my  exploitation 
procedure  for  'The  Hoodlum,'  I  was  well 
aware  that  the  campaign  must  be  unusual. 
I  do  not  want  to  go  on  record  as  opposed 
to  sensational  billboard  campaigns  and 
smashing  newspaper  advertisements.    I  am 


he.^rtily  in  favor  of  such  methods  when 
the  theme  of  the  picture  adapts  itself  Xo 
such  methods. 

"But  to  me  'The  Hoodlum'  meant  some- 
thing different.  In  the  first  place  the  name 
of  the  star  and  story  was  incentive  enough 
for  fifty  per  cent  of  the  average  theatre- 
goers.   The  other  half  had  to  be  reached 


by  special  work.  I  decided  that  it  wa^  to 
my  advantage  to  so  arrange  my  campaign 
that  the  money  spent  would  aid  in  pleasing 
the  public  as  well  as  bringing  them  to  the 
the  theatre." 

Thus  Co&tello  explains  the  sentiment 
which  prompted  his  action.  Here,  the 
story  is  no  longer  up  to  him.  It  is  best 
told  by  the  succession  of  newspaper  criti- 
cisms and  the  manj-  lauding  articles  that 
told  how  Costello  had  conceived  a  prologue 
that  would  go  down  in  San  Francisco 
Theatrical  History  as  one  of  the  greatest 
novelties  ever  presented  at  a  motion  pic- 
ture theatre.  To  be  sure,  the  picture  was 
a  source  of  public  comment.  But  it  was 
the  originality  Costello  showed  in  his  prep- 
aration of  a  prologue  that  created  the 
greatest  attention,  that  caused  those  who 
had  seen  the  picture  to  speak  of  it  to 
others,  that  liranded  "  The  Hoodlum  "  and 
its  tenement  people,  its  poorly-clad  urchins, 
its  policeman  its  crapshooting.  its  hurdy- 
gurdy  shimmie  dance,  its  Dish  Lowry  and 
its  l)artender,  its  Cohan  and  its  Murphy 
and  its  Amy  Burke,  in  the  memory  of  the 
people  of  San  Francisco. 

There  was  another  reason  that  combined 
with  the  foregoing  to  prompt  Costello  to 
go  to  the  expense  and  worry  and  labor 
to  arrange  this  prologue.  San  Francisco 
is  a  city  of  color.  It  has  the  artistic  sense 
inl)red.  Moreover  it  is  familiar  with  the 
colorful  Latin  Quarter  where  those  of  a 
dozen  nationalities  are  cast  in  the  melting 
pot.  This  thought  appealed  to  the  people 
of  the  Golden  Gate. 

Perhaps  the  most  interesting  part  of 
Costello's  exploitation  campaign  is  the  fact 
that  it  can  be  adapted  for  use  by  any  ex- 
hibitor. The  scene  was  that  of  a  tene- 
ment street.  The  principals  were  two 
small  girls,  dressed  in  tenement  garb,  and 
dancers  of  unusual  ability,  a  trio  consist- 
ing of  a  street  vendor,  a  bartender  and  a 
(Continued  to  page  3745) 


Scene  from  the  prologue  Frank  Costello,  viamger  of  the  Tivoli  theatre,  San  Francisco, 
presented  to  exploit  "  The  Hoodlum  " 


November  22,  1919 


(Exhibitor  Service) 


3745 


Gives 

Unique  Exploitation 

bower  of  foliage  and  artificial  blossoms 
made  the  Opera  House  the  most  attractive 
theatre  in  town. 

Rough  wooden  frames,  with  the  bark 
still  on  them,  surrounded  the  lobby  and 
entrance  to  the  house,  as  w^ell  as  the  box 
office  and  many  beautiful  scenes  from 
"  Evangeline "  were  displayed  advanta- 
seouslv  al)out  the  entrance. 


Doric  of  K.  C.  Uses  Lobby  Dis- 
play for  "Broken  Blossoms" 


Staac  setting  tor  the  -  Girl  From  Outside"  at  the  Chestnut  Street  Opera  House, 
'    ^  Philadelphia 

Kingston  Exhibitor 
^'Evangeline 

A  X  example  of  the  most  dignified  ex- 
-1-  ploitation  of  a  motion  picture  ever 
■ilized  by  an  exhibitor  was  that  presented 
>  the  window  of  Forsyth  &  Davis,  a  high- 
■  iss  bookstore  in  the  city  of  Kingston, 
\.  Y.,  during  the  recent  run  of  the  screen 
^  rsion  of  Longfellow's  immortal  poem, 
'  Kvangeline." 

G.  Gilderslecve,  manager  of  the  Kingston 
ipera  House,  where  "Evangeline"  was 

okcd  for  a  three-day  run,  is  one  of  the 

dustry's  most  conservative  theatre  men. 
.  ith  the  closing  of  dates  for  showing  the 

cture,  Mr.  Gildersleeve  immediately  in- 

igurated  an  advertising  campaign  wholly 

>vel  in  his  section. 

A  canvass  of  the  churches,  schools,  lit- 
vrary  societies  and  clubs  was  begun,  Messrs. 

I'orsyth  &  Davis,  proprietors  of  the  most 

-elect  box  and  music  store  in  Kingston, 

\cre  approached  on  the  subject  of  adver- 
ting the  screen  version  of  the  Longfellow 
.cm,  and  the  opportunity  to  create  an 
creased  demand  for  the  song  based  on 
lie  story,  as  well  as  for  handsomely  bound 
olumes  of  the  poem  and  of  the  complete 

uorks  of  the  poet  Longfellow. 
In  the  window  of  the  bookstore  was  ar- 
;.ngcd  the  most  impressive  display  of 
(tures  from  the  play,  books  of  all  sizes 
mtaining  the  school  edition  of  "Evange- 
lic," a  beautifully  framed  portrait  of  Long- 

\llow,  and  indorsements  of  the  photo- 
lay  by  societies  and  clubs.    In  the  center, 

\ery  conservatively  displayed,  was  the  an- 
nouncement of  the  opening  date  of  the 
icture  at  the  Kingston  Opera  House. 
Mr.  Gildersleeve  declares  that  the  nVi'V- 
:  r  in  which  this  window  was  dressed,  the 
mplicity  of  it,  and  the  artistic  effect  of 
he  whole,  played  an  important  part  in  the 
I5X  office  returns  on  the  picture.    It  also 

aroused  considerable  comment  throughout 

Kingston. 

The  theatre  also  was  dressed  by  Mr. 
Gildersleeve  in  a  manner  most  befitting  the 
atmosphere  and  locale  of  the  play.  Great 
l)Oughs  of  trees  from  the  hills  outside  of 
Kingston  were  brought  in,  and  a  veritable 


( i  D  ROKEN  BLOSSOMS "  is  being 
-D  given  one  of  its  first  showings  to 
western  cities  at  the  Doric  Theatre,  Kansas 
City,  and  Manager  A.  E.  Eisner  is  present- 
ing the  artistic  production  with  all  the 
exotic  and  beautiful  setting  of  an  Eastern 
background  and  atmosphere. 

To  enter  the  foyer  one  walks  on  Japan- 
ese matting.  On  each  side  of  the  box  , 
office  are  huge  figures  of  Buddah  with  in- 
cense offerings  at  their  feet.  The  entire 
foyer  is  covered  on  the  ceiling  and  sides 
with  lattice  work  interwoven  with  Japanese 
lanterns  and  Oriental  blooms.  In  one  cor- 
ner of  the  foyer  is  a  large  tree  of  cherry 
t)lossoms. 

Ushers  in  exquisite  Japanese  robes  usher 
the  visitor  into  a  veritable  temple  through 
Tori  gates  that  cover  all  of  the  entrances. 
The  lattice  work  is  used  in  the  interior,  and 
soft  colored  lanterns  line  the  walls.  In- 
cense is  burned  inside  the  theatre  during 
performances. 

On  each  side  of  the  stage,  but  not  on  the 
stage  proper,  are  dimly  lit  temples.  On  the 
stage  proper  is  a  Japanese  bridge. 

The  orchestra,  which  plays  the  beautiful 
"  Broken  Blossoms  "  score,  has  been  aug- 
mented. An  imusually  good  violinist  adds 
to  the  beauty  of  production  and  setting. 

Financially  speaking,  Manager  Eisner 
has  had  no  cause  as  yet  to  complain  and 
the  production  will  be  held  over  at  least 
another  week. 


Exploitation  Which  Added  To  En- 
tertainment 

Continued  from  page  3744 
policeman.  The  scene  with  more  than 
twenty  children  playing  in  the  street.  A 
monkey  was  gaily  cavorting  to  the  tune 
of  a  hurdy-gurdy.  As  the  various  melo- 
dies were  ground  out,  the  two  girl  dancers 
went  into  their  specialty  effort. 

-At  the  psychological  moment  the  police- 
man broke  into  the  scene,  scattering  all 
the  youngsters  except  one  who  refused  to 
go,  saying  his  mother  was  no  longer  at 
home  —  that  she  was  in  Heaven.  This  in- 
troduced a  song  by  the  trio  entitled,  "I 
Hear  You  Calling  Mc." 

Costello's  original  prologue  did  more  than 
establish  a  wonderful  box-olficc  record. 
It  established  for  all  time  the  equality  of 
the  motion  picture  with  the  spoken  drama. 
One  by  one  the  San  Francisco  newspapers 
sent  their  dramatic  critics  to  view  the 
spectacle  and  one  hy  one  each  newspaper 
published  a  glowing  endorsement  of  the 
entertainment.  Not  one  shaft  of  criticism 
was  heard.  To  print  the  dramatic  critic 
accounts  of  the  performance  would  be  a 
repetition  of  superlatively  favorable  ac- 
counts. 

The  most  striking  feature  of  the  exploita- 
tion campaign  that  did  not  go  outside  of 
the  theatre  is  that  it  proved  that  exploita- 
tion is  not  limited  in  methods  and  that  be- 
sides newspapers  and  billboards  there  are 
other  ways  of  promoting  the  interests  of 
a  motion  picture. 

More  Good  Stuff  From  Medford, 
Ore. 

THE  Liberty  Theatre  of  Medford,  Ore- 
gon, is  not  a  stranger  to  the  readers 
of  the  Nezus,  since  several  of  its  campaigns 
of  exploitation  on  pictures  in  the  way  of 
illustrations  of  lobby  displays  have  been 
published. 

In  the  accompanying  cut  you  will  see  an- 
other of  manager  Henry  Harcke's  lobby 
displays,  this  time  the  feature  on  which  he 
has  practised  this  form  of  publicity  being 
"A  Romance  of  Happy  Valley." 

It  is  quite  possible  that  this  particular 
display  isn't  going  to  be  of  any  great 
interest  to  many  of  our  readers  at  this  time 
of  the  year  since  the  green  boughs,  grass 
and  flowers  of  which  the  display  is  princi- 
pally composed  have  been  bitten  by  the 
frost  in  most  sections  of  our  country  but 
a  next  spring  is  coming  and  also  without 
doubt  other  pictures  on  which  a  display  of 
this  sort  would  be  as  appropriate  will  be 
released.  Therefore,  the  idea  and  the  way 
the  display  was  built  is  worth  while  re- 
membering. 

Mr.  Harcke  has  a  small  theatre  in  a  small 
town  yet  he  finds  it  profitable  to  go  in  for 
lobby  displays,  many  of  which  are  more 
elaborate  than  the  one  shown  in  the  cut. 
In  fact,  Mr.  Harcke  is  a  first  class  contra- 
diction of  the  theory  that  good  showman- 
ship is  wasted  effort  in  small  towns  and 
that  lobby  displays  and  such  exploitation 
do  not  pay  until  you  get  up  into  the  week 
run  houses.  We  don't  know  how  long  Mr. 
Harcke  does  run  his  films,  but  imagine  a 
couple  of  days  is  the  average. 


3746 
ill 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiii^^ 


Motion  Picture  News. 
iiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiinaa^ 


With  First  Run  Theatres 


lllllllilllllllllllllHIIIIIIIIIIIIII  Illlllllllllllllllllllllllllllli  II  II  iiiiiiiiiii  liilliiilillilllllllllllllllllllllllllllllllllllillllllllllllllllllllllilliiliiin^   iiiiillllllllHllllii! 


NEW  YORK 


Rivoli  Theatre  — 

Overture — Ballei  Music  from  "TJie  Queen 
of  Sheba." 

Current  Events  —  Rivoli  Pictorial  —  Special 
strips  from  all  pro- 
ducers. 

Special  —  Scenes    from   the    first    act  of 
"  Faust,"   productions   of  the 
new  school  of  opera  and  en- 
semble enacted  by  Martin  Brc- 
fel  as  "  Faust "  and  Emanuel 
List  as  "  Mephistopheles  "  with 
a   chorus   behind   the  scenes. 
Special  stage  setting  designed 
for  the  number. 
Feature  —  Scarlet   Days  —  Grifluh  —  Para- 
mount —  Artcraft. 
Comedy  —  Burglars  —  Paramount — Briggs. 
Irgan  Solo  —  Fantasie  in  G.  Minor. 
Strand  Theatre  — 
Overture  —  Selections  from  La  Bohemc. 
Current  Events  —  Strand  Topical  Review 

—  Special  reel. 
Scenic  —  Four  Mile  Smoke  Stack  —  Ches- 
ter Field  and  Stream  series. 
Vocal  —  The  Bandelero  and  Floral  Dance 
sung  by  Malcolm  McEachern, 
basso. 

Feature  —  The  Thunderbolt  —  Katherine 
McDonald  —  First  National. 
Instrumental  —  Sereta  Fantasies  played  as 
a  solo  on  the  Xylophone 
by   E.    Montray   of  the 
Strand  orchestra. 
Comedy  —  Salome  vs.  Shenandoah  —  Mack 

Sennett  —  Paramount. 
Organ  Solo  —  War  March  of  the  Priests. 

RIalto  Theatre  — 

0\erture  —  Roumanian  Rhapsody. 
Current  E\ents — Special  reel  from  all  re- 
leases. 

Special  —  Sudwarth  Frazier,  tenor,  in  cos- 
tume, singing  "  Moon,  My  De- 
light." Two  scenic  canvasse;i 
on  the  wings  suggestive  of  the 
theme  of  the  melody  add  to 
its  effectiveness. 

Feature  —  It  Pays  to  Advertise  —  Bryant 
Washburn. 

Instrumental  — "Going  L^p,"  comic  opera 
selections  played  by  the 
Rialto  orchestra. 

Comedy  —  Salome  vs.  Shenandoah  —  Mack 
Sennett  —  Paramount. 

Organ  Solo- — -Nocturne. 


CHICAGO 


Zi.egfield  Theatre  — 

Current  Events  —  LTnivcrsal  Screen  Maga- 
zine. 

Feature  —  \'engeance    of    Durand  —  Alice 
Joyce. 

Special    arranged   selections  by 
Goldwyn  orchestra,  Miss  Lois 
Mannen  director. 
Comedy — In  a  Tight  Fix.  LTniversal. 


GRAUMAN   STAGES  DE- 
CIDED  NOVELTY 

SID  GRAUMAN  has  originated  a  de- 
cided novelty  for  this  week's  bill 
at  Grauman's  theatre,  Los  Angeles. 
It  is  entitled  "  Tour  Through  Grau- 
man's," and  consists  of  close-up  views  of 
the  theatre  "  back  stage." 

A  special  stage  setting  has  been  con- 
structed, an  interior  with  grand  stairways 
to  right  and  left  at  the  back.  The  act 
which  runs  about  twenty  minutes,  opens 
with  a  solo  by  Gladys  Allen,  who  sings  an 
introduction,  addressing  herself  to  Organist 
Minor.  Mr.  Minor  follows  with  a  demon- 
stration of  the  range  of  the  famous  instru- 
ment at  the  Grauman.  The  chief  operator 
of  the  picture  machines  then  introduces 
himself  and  gives  a  demonstration  of  how 
pictures  are  projected.  A  miniature  screen 
is  dropped  and  "A  Doll's  House,"  a  short 
subject,  is  run  off.  Next  is  a  solo  by  Clyde 
Peterson,  which  introduces  orchestra  direc- 
tor Arthur  Kay,  who  then  directs  an  or- 
chestral number  from  the  stage.  The  the- 
atre's chief  electrician  then  introduces  him- 
self and  explains  how  lighting  effects  are 
accomplished.  The  mammoth  switchboard 
is  moved  to  the  center  of  the  stage  and  a 
demonstration  given.  The  act  is  concluded 
by  the  appearance  of  the  thirty-two  usher- 
ettes of  the  house.  Four  of  this  force  pre- 
sent a  dance  and  a  fancy  drill. 

The  act  is  going  over  for  the  biggest  hit 
of  the  season. 

Playhouse  Theatre  — 

Current  -  Events  —  International  News  — 

last  release. 
Scenic  —  Autumn  —  Post  —  Nature. 
Instrumental  —  Cosmopolitan    Trio,  cello, 
violin  and  piano  playing 
trio  from  Rusticana. 
Feature — -What  Everj^  Woman  Learns  — 

Enid  Bennett. 
Comedy  —  Company  —  Briggs. 


LOS  ANGELES 


Grauman's  Theatre  — 

Overture  —  Selections  from  'LI  Guarany. 
Scenic  —  The  Canadian  Rockies  as  a  Host. 

Minor  at  the  organ  playing  "Good 
bye  "  and  "  My  Baby's  Arms," 
with  black  and  white  slides. 
Current  Events — Special  reel  compiled  from 
International  and  Gau- 
mont    releases,  with 
Pathe's  Topic  of  the 
Da}'  added. 
Special  —  Sid  Graimian  presents  a  Tour  of 
Graumans. 
(A  new  stunt  of  special  interest. 
See  boxed  stor\-  in  this  sec- 
tion). 

Feature  —  Crooked  Straight  —  Charles  Rav. 


California  Theatre  — 

0\  crture  —  .\merican  Fantasie. 

Concluded   with   choruses  of 
folk  song,  the  last  being  "1 
Love  You  California."  The 
chorus   singers   are  twelve 
in  number. 
Scenic  —  Grand  Canyon,  Ariz.,  Prizma. 
Comedy — Why  Mutt  Left  the  Village. 
Vocal  —  Mighty  Like  a  Rose  O  —  sung  by 
Florence    Migley    with  violin 
obligate  accompaniment. 
Current    Events  —  Special    number  com- 
piled    from  Pathe 
News    and  Review 
releases.  Fox,  News, 
Kinograms   and  the 
Screen  Magazine. 
Special  —  A  prologue  staged  in  a  special 
drop    showing    an  Egyptian 
scene  is  used. 
Deryl  Cole  and  Miriam  White 
sing  "  Bedouin   Love  Songs" 
which    was    also    made  the 
theme    of    the  orchestration. 
Complete     description  with 
cuts  in  our  next  issue. 
Feature  —  The    Flame    of    the  Desert  — 

Geraldine  Farrar. 
Comedy  —  When  a  Feller  Needs  a  Friend 
—  Briggs. 

Note  —  The  California  reopened  Novem- 
ber 7th  under  the  direction  of 
Rothapfel  with  an  augmented 
orchestra  of  forty  pieces  and  a 
chorus  of  twelve  as  mentioned. 
Mr.  Rothapfel  has  made  many 
changes  in  the  theatre  carrjing 
out  a  color  scheme  in  which 
golden  hues  predominate.  The 
opening  was  auspicious,  the 
house  taking  on  new  life  and 
making  a  bid  for  even  greater 
patronage. 

Kinema  Theatre  — 

Same  bill  complete  as  listed  last  week 
continues. 

BOSTON 

Modern  Theatre  — 

Current  Events  —  Pathe  News  91-92,  and 

Topics  of  the  Day. 
Comedy  —  Hayseed  —  Paramount. 
Features  —  "  The  Invisible  Bond  " —  Irene 
Castle. 

"  Turning  The  Tables  " — Doro- 
thy Gish. 

Next  Week  —  "  The  Miracle  of  Love." 

"  What       Every  Woman 
Learns. 

Park  Theatre  — 

Overture- — "Poet  and  Peasant." 

Scenic  —  Random  Shots  of  the  W'orld  at 

Large  —  Post-Paramount. 
Comedy  —  Burglars  —  Briggs. 
Special  —  Stage    setting    showing  garden 

scene  of  a  large  estate. 
Feature  —  "The     Miracle    Man." — Para- 
mount. 

Next  \\'eek  —  "  Male  and  Female." 


November  22,   ipiQ  (Exhibitor  Service)  3747 

Current   Week's   Bills   Throughout  Country 


 BUFFALO 

Shea's  Hippodrome  — 

Overture —  "  Le  Roi  I'a  Dit  "  —  Delibes. 
Stage  Setting — "Looking  Into  a  Garden." 
Vocal  — "  Love    Here's    My    Heart  "  by 

Frank  Johnson  of  the  RiaUo 

Theatre,  New  York. 
Feature  —  Bert  Lytell  in  "  Lombardi,  Ltd." 
Comedy  — "Fatty "     Arbuckle    in     "  The 

Hayseed." 

Current  Events  —  Hippodrome  Pictorial 
Review. 

Scenic  —  Prizma    natural    color — subject, 
"  Hawaii." 

New  Week  —  Norma  Talmadge  in  "The 

Isle  of  Conquest." 
Strand  Theatre  — 

Overture  —  "Upstairs  and  Down,"  instru- 
mental rendition  of  the  pop- 
ular song  of  the  same  name 
I  by  the  Strand  Concert  or- 

I  chestra,  under  the  direction 

f  of    George    A.  Bouchard. 

I  The  song  was  sung  by  Leo 

Considine. 

Current  Excnts  —  Evening  News,  Strand 
Local      Events  and 
-  (Latest)  Pathe  News, 

including  Topical  Tips. 
Feature  —  Olive  Thomas  in  "  Upstairs  and 
Down "    Feature    shown  for 
^  week,    departing    from  usual 

policy  of  two  changes  weekly. 
Comedy  —  Eddie  Lyons  and  Lee  Moran  in 

"  The  Tick  Tick  Man." 
Note  —  Preceding  the  showing  of  "  Up- 
stairs and   Down,"   the  Strand 
'f  arranged  for  several  window  dis- 

*  '  plays,  a  fox  trot  contest  for  an 

'  Olive  Thom.as  cup  at  Broadway 

Auditorium  and  an  L'pstairs  and 
Down  dance  contest  at  the  Peace 
Ball  in  the  same  hall  the  week 
of  the  presentation.  A  cup  w-as 
also  awarded  the  winner  of  this 
event  which  was  given  in  co- 
operation with  the  Buffalo  En- 
quirer, resulting  in  much  free 
publicity. 


DETROIT 


Broadway  Strand  Theatre  — 

Overture — "Poet  and  Peasant." 
News  Review  —  Pathe  News  24. 
Vocal  —  Louis  La  Zelle  in  operatic  selec- 
tions. 

Feature  —  "Told   in   the   Hills" — Robert 
Warwick. 

Comedy  —  "Up   in   Alf's    Place" — Mack 

Scnnett. 
Adams  Theatre  — 

Scenic — ^"  Nature   in  its   Most  Beautiful 
Forms." 

Overture  — "  Espano  " —  Chabrier. 
Animated  Review  —  Pathe  News  25. 
Vocal  —  Emmons  and   ColvLn  in  popular 
songs. 

Feature  — "  Lord  and  Lady  Alg>-  " —  Tom 
Moore. 

Comedy  — "  Dewdrop    Inn"    with  Larry 
Semon. 


Madison  Theatre  — 

0\  crture  —  "  St)UtlK  rii  Rhapsody  "  —  Hos- 
mer. 

Topical  Review  —  Pathe  News  25. 

Vocal  —  Willard    Andclin,    soloist    "  The 

Big    Bass    Viol  "  —  Bohannon  ; 

"  Massa's    in    the    Cold,  Cold 

Ground  "  —  Foster. 
Feature  —  "Mind  the  Paint  Girl"  —  Anita 
Stewart. 

Com.cdy  —  Charlie  Chaplin  in  "The  Fire- 
man." 


CLEVELAND 


Stillman  Theatre  — 

0\  erture  —  Aliggonon. 

Current  Events  —  Kinograms  81. 

Cartoon  —  "Glutton    for    Punishment"  — 

Mutt  and  Jeff. 
Comedy  — "  A      Lonely     Honeymoon  "  — 

Christie. 

Feature  — •"  Erstwhile  Susan  " —  Constance 
Binncy. 

Theme  —  "Somebody's    Sweetheart"  and 

"  The  Willow  Tree." 
Next  Week  —  "Heart  of  the  Hills." 
Metropolitan  Theatre  — 

Overture  —  Special  selections  from  Victor 

Herbert's  compositions. 
Current  Events  —  Cleveland  Leader  News 
Weekly. 

Comedy  —  "  Footlight  Maid  " —  Fox-Sun- 
shine. 

Cartoon  —  Bray  Piclograph  No.  1  —  Gold- 
wyn. 

Feature — "Lord  and  Lady  Algy  " — Tom 
Moore. 

Theme  —  An  original  waltz. 

Next  Week  —  "When  Bear  Cat  Went  Dry." 

Alhambra  Theatre  — 

Overture  —  Selections  from  "The  Three 
Twins." 

Current  Events  —  Pathe  News  91. 

Special  —  A  local  reel  titled  "The  Greatest 
of  These  "  WTitten  by  Robert 
McLaughlin  as  an  aid  to  the 
Cleveland  War  Chest  Fund. 

Comedy — "Up  In  Alf's  Room" — Sennett- 
Paramount. 

Feature  —  "Turning  the  Tables" — Doro- 
thy Gish. 

Next  Week  —  "The     Counterfeit"  with 
Elsie  Ferguson. 


CINCINNATI 


Walnut  Theatre  — 

Overture — "  Naughty  Marietta." 
Current  Events  —  Pathe  News  No.  90. 
Scenic  —  "Eden  of  the  Pacific" — Prizma. 
Features  —  ".A.    Woman    of    Pleasure" — 
Blanche  Sweet. 
"  The  Hayseed  " — .Arbuckle. 
Next  \^■  cek  —  "  Lombardi,  Ltd." 
Strand  Theatre  — 
Overture  —  "The  Queen's  Secret." 
Current  Events  —  Pathe  News  No.  91. 
Comedy  — "  The  Jazz  Monkey  " —  Univer- 
sal. 

Feature— "The  Country  Cousin  "— Elaine 

Hammerstein. 
Next  Week — "Fair  and  Warmer." 


Gifts  Theatre  — 

Comedy  —  "  \\  ild  Waves  and  Women  " — 

Fox  —  Sunshine. 
Feature — "Bonds     of      Love" — •Pauline 

Frederick. 
Next  Week — "The  Speed  Maniac." 


KANSAS  CITY   

Newman  Theatre  — 

C)\  enure — "  Orpluus  in  the  Lower  World." 

Current  Events  —  Fox  News  — "At  Fiume 
with  D'Annunzio,"  "  Cider  Mak- 
ing at  Kingdon,  Mass."  "  BuUei- 
Proof  Clad,,"  "  Demonstration, 
New  York,"  "  Newman  special 
strip,"  "  Foreign  Trade  Mission," 
"  Kansas  City." 

Vocal  — "  Miserere." 

Duet  by  Florence  demons  and 
Naum  Coster. 

Scenic  — "  Constantinople,  The  Gateway  to 
the  Orient." 

Special  —  Prologue — "A  Day  at  the  Cir- 
cus." 

Feature  —  "  Jinx  " —  Mabel  Normand. 
Comedy — "Oh,    Bill,    Behave" — Parsons 
Goldwyn. 

Next  Week — "The  InxisiMc  Bond." 
Royal  Theatre  — 

Current  Events  —  Pathe  with  Novagraph, 
".Aphrodite's  Daughters "  and 
"  Topics  of  the  Day  "  added. 

Feature  —  "  23'/2  Hours'  Leave  "  —  Doug- 
las McLean  and  Doris  May. 

Next  Week  —  "  Please  Get  Married." 

Opening — "  Good." 

Isis  Theatre  — 

Current  Events  —  Paramount  Magazine. 
Comedy — "His  Naughty  Wife" — Fox. 
Feature  —  "  The  Brat  " —  Nazimova. 
Vocal  —  "  When  You're  Alone." 

Solo  by  Earl  Gilson. 
Opening   big  —  Reason,    the   star   of  the 

feature. 


PHILADELPHIA 

Stanley  Theatre  — 

Overture  —  Grand  opera  selections. 
Special  —  Instrumental  numbers. 
Feature  —  "  Sealed  Hearts  " —  Eugene  O'- 
Brien. 

Comedy  — "  Eternal  Triangle  " —  Universal 
(Dog  picture). 

Scenic  —  Japan  —  Prizma. 

Current  Events  —  First  presentation  from 
all  releases  together  with  local 
material  taken  by  Stanley  cam- 
eramen. 

Victoria  Theatre  — 

Current  Events  —  Pathe  News  Nos.  91,  92. 

Comedy — "Wild  Waves  and  Women" — 
Fox  —  Simshine. 

Feature  — "  The  Spite  Bride  "—  Olive 
Thomas. 

Arcadia  Theatre  — 

Current  Events  —  Pathe  News  No.  91  — 
Kinograms  and  Burton  Holmes 
Travelogue  No.  193. 

Comedy  —  "  Company  " —  Briggs. 

Feature  —  "  John  Petticoats  "—William  S. 
Hart. 


374S  Motion  Pict  XI  re  News 

llllllllllllllllllllllllllllllllllllllllllllllllllllll»^ 

I  Live  News  from  the  Producers  g 

Hammons  Controls  Projector  '  ^  ! 


Portable  Projection  Machine,  Inven- 
tion of  E.  J.  Hadley,  Controlled 
by  Educational  President 

THE  purchase  of  the  world's  rights  for 
the  distribution  of  a  new  and  greatly 
improved  portable  projection  machine  is 
announced  by  Vice-President  E.  W.  Ham- 
mons, of  the  Educational  Films  Corpora- 
tion of  America,  as  one  of  the  features  of 
the  new  policy  for  the  coming  year. 

The  machine,  which  will  be  known  as 
"  The  Rotary "  is  said  to  be  different  in 
many  essential  details  from  any  that  have 
been  offered  by  inventors  thus  far.  It 
includes  all  the  advantages  of  the  massive 
theatrical  projector,  without  sacrificing  the 
requirements  of  the  perfect  portable  ma- 
chine. 

Speaking  of  the  new  venture,  Mr.  Ham- 
mons says,  "  We  have  carefully  investigated 
more  than  a  dozen  portable  machines  dur- 
ing the  past  five  years.  A  constant  suc- 
cession of  models  have  passed  through  our 
hands,  and  all  have  had  their  good  points, 
but  in  every  case  we  have  encountered  one 
or  more  disadvantages  which  seemed  to 
off-set  the  other  features  and  thus  rendered 
them  of  doubtful  practical  value. 

"  The  '  Rotary '  is  the  first  device  which 
we  have  inspected  that  has  stood  up  under 
our  tests.  The  pubhc  will  realize  that  the 
primary  object  of  the  Educational  Films 
Corporation  is  to  manufacture  and  distrib- 
ute moving  picture  films,  and  that  we  can- 
not lend  our  name  to  the  sale  of  a  pro- 
jection machine  unless  that  machine  is  cer- 
tain to  result  in  ioo%  satisfactory  opera- 
tion. 

"Anything  less  than  that  would  be  dis- 
astrous, and  I  have  therefore  satisfied  my- 
self that  the  "Rotary" — in   operation  — 


Joe  Brandt  Reports  That  its  First 
Exhibition  in  Boston  Has  Gained 
Approval   of   Public  and  Press 
<<'T>HE    CONFESSION,"    the  latest 
J-    production  of  the   National  Film 
Corporation,  starring  Henry  Walthall,  was, 
according  to  reports  received  here,  the  ob- 
ject of  cnsiderable  public  approval  and  the 
recipient   of   some   highly  commendatory 
•press  reviews,  following  its  initial  perform- 
ance in  Boston  last  week. 

Joe  Brandt,  general  representative  of  the 
National,  is  highly  elated  at  the  success  of 
the  picture,  and  as  an  instance  of  the  appro- 
bation with  which  the  first  showing  was 
received,  submits  the  following  selection 
taken  from  the  columns  of  the  "  Boston 
Pilot  " : 

"It  is  rather  refreshing  to  turn  from  the 
moving  pictures  of  the  day  and  other  sala- 


vvill  provide  such  service  that  will  be  cer- 
tain to  increase  the  use  of  motion  pictures. 
The  sale  of  the  new  projector  is  closely 
allied  with  our  activities  in  the  non-theatri- 
cal field,  and  we  feel  secure  in  our  belief 
that  the  machine  will  open  up  new  markets 
and  make  certain  the  satisfactory  opera- 
tion of  a  portable  projector." 

A  striking  feature  of  the  new  machine 
is  the  use  of  the  patented  rotary  presser 
movement  instead  of  the  ordinary  inter- 
mittent device.  Besides  the  difference  in 
weight,  the  rotary  movement  is  much  easier 
on  the  film,  eliminating  entirely  the  quick, 
jerky  pull  which  is  the  objectional  feature 
of  the  usual  intermittent  device,  when  work- 
ing at  even  ordinary  speeds. 

The  extensive  use  of  "  maglanite  " — a 
newly  in\cnted  variety  of  hardened  alumi- 
num, which  costs  $1.25  per  pound,  and 
which  is  much  used  in  the  manufacture 
of  aeroplane  motors  —  is  responsible  for 
the  unusual  weight,  or,  rather,  lack  of 
weight,  in  the  new  "  Rotary  "  machine.  In 
spite  of  the  extra  equipment  and  protective 
devices  which  are  included,  the  total  weight 
is  less  than  twenty-five  pounds. 

The  advantage  of  using  standard  film, 
with  the  m.ost  powerful  light  that  has  yet 
l  een  provided  in  a  small  machine;  motor- 
driven  wind  and  rewinding  devices  and 
fireproof  construction  which  keeps  the  film 
separate  from  the  lamp  and  which  makes 
imnecessary  the  use  of  a  massive  asbestos 
looth,  are  a  few  of  the  many  features 
which  have  influenced  Mr.  Hammons  in  his 
selection. 

"  The  Rotary  "  is  the  invention  of  Edwin 
J.  Hadley,  a  projection  engineer  and  pio- 
neer exhibitor,  who  is  acknowledged  to  be 
one  of  the  best  knowti  experts  in  the  motion 
[licture  field. 


cious  themes  and  questionable  situations  to 
the  photoplay  exhibited  in  this  city  this 
week,  entitled  "  The  Confession."  It 
is  a  story  of  real  human  interest,  beauti- 
fully depicted  on  the  screen  and  conveys  a 
noble  lesson.  The  plot  hinges  upon  the 
theme  of  the  confessional  and  shows  a 
Catholic  priest  ready  to  suffer  torture  and  a 
loss  of  all  his  loved  ones  rather  than  break 
the  seal  of  the  confessional.  The  best  way 
to  remove  objectionable  films  from  our  tvc- 
tnre  houses  is  to  substitute  pictures  like 
'  The  Confession.'  It  marks  an  epoch  in 
the  moving  picture  world." 


Bulls  Eye  Issues  Mercury  Comics 

Bulls  Eye  Film  Corporation  announces 
that  it  will  release  the  "  Mercury  Come- 
dies," starring  Milburn  Moranti.  Grover 
Jones  is  the  director. 


Dorothy  Dalton  is  star  in  "  The  Flame  of  the 
Youkon,"     which     is     to     be     released  by 
Triangle. 

Barton    Pipe    Organ,    a  Bartoli 
Product,  Soon  on  Market 

The  Barton  Pipe  Organ,  manufactured 
by  the  Bartola  Musical  Instrument  Com- 
pany, will  put  on  the  market  within 
thirty  days,  according  to  sales  manager, 
.Arthur  J.  Abrams,  who  is  elated  over 
the  quality  of  the  new  instrument  which 
he  declares  is  an  "  eighteen  carat "  pipe 
organ,  containing  many  radical  improve- 
ments. 

Mr.  Abrams  has  been  identified  with 
moving  pictures  as  producer  and  sales 
manager  and  is  widely  known  as  the  man 
who  successiveb/  synchronized  moving 
pictures  and  phonographs.  He  predicts  a 
great  demand  for  the  new  Barton  Pipe 
Organ  from  theatre  owners  who  desire 
to  give  their  patrons  the  best  to  be  had 
in  the  waj'  of  music,  and  sa3"s  that  sev- 
eral are  waiting  the  completion  of  the  in- 
strunvent  to  have  one  installed  in  their 
houses. 

Rothacker    Laboratory   Work  on 
"  Old  Kentucky  "  Wins  Praise 

After  viewing  the  first  print  of  "  In  Old 
Kentucky,"  Mr.  Charles  T.  Dazey,  author 
of  "  In  Old  Kentucky,"  wired  the  Roth- 
acker Film  Manufacturing  Company  as 
follows : 

"  I  cannot  say  too  much  in  praise  of  the 
print  of  '  In  Old  Kentucky,'  which  I  wit- 
nessed the  other  evening.  You  ought  to  be 
congratulated  on  the  beautiful  tinting  and 
upon  the  all-around  quality  which  have 
added  much  to  an  already  magnificent  pro- 
duction. 

The  same  day  the  Rothacker  offices  re- 
ceived a  wire  from  Louis  B.  Maj-er's  New 
York  office  reading  as  follows : 

"Accept  our  heartiest  thanks  and  con- 
gratulations on  your  splendnd  prints  of 
'  In  Old  Kentucky.'  The  laboratorj-  work, 
tinting  and  toning  is  the  finest  we  have 
ever  seen.  They  are  truly  worthy  of  the 
wonderful  production  which  '  In  Old  Ken- 
tucky'  has  turned  out  to  be." 


"The  Confession"  Wins  Praise 


3749 

Robertson -Cole's  Activities 


November  22,  1  g  i  9 

Song  on  Elsie  Janis'  First  Selznick 
Picture  Scores 

All  New  York  is  scciii;^,  talking,  sins- 
ing,  whistling  and  humming  "A  Regular 
Girl."  Elsie  Janis,  America's  beloved 
comedienne  and  the  queen  of  pep  and 
personality  is  the  big  reason  for  the  wave 
of  enthusiasm  which  is  sweeping  Man- 
hattan from  all  corners. 

Miss  Janis'  first  Selznick  Picture,  "A 
Regular  Girl,"  opened  for  an  indefinite 
run  at  B.  S.  Moss'  Broadway  Theatre  on 
Monday  last,  and  the  Selznick  exploita- 
tion forces,  under  the  supervision  of 
Director  of  Exploitation  and  Publicity 
Hunt  Strombcrg,  paved  the  way  for  novel 
promotion  that  aided  in  attracting  the 
crowds  in  record  numi)ers. 

A  line  of  ticket-seekers  that  extended 
from  the  Broadway's  box-oftice  clear 
down  to  Thirty-ninth  street  bore  mute 
evidence  of  the  popularity  of  Elsie  Janis 
and  the  efTectiveness  of  Selznick  exploita- 
tion. The  appearance  of  Miss  Janis  in 
her  first  Selznick  production  had  been  an- 
nounced by  means  of  large  display  space 
in  New  York  newspapers,  supplemented 
by  over  5,000  half-sheets,  twenty-fours, 
painted  bulletins,  electric  signs  and  other 
forms  of  exterior  advertising. 


Kinograms  Offering  Variety  of  Cur- 
rent Events  on  Screen 

The  present  release  of  Kinograms  opens 
with  some  striking  scenes  of  the  departure 
of  King  Albert  of  Belgium  on  the  George 
Washington  from  Old  Point  Comfort  at 
the  end  of  his  extended  visit  to  the  United 
States.  Another  monarch,  the  Marajah  of 
Punjab  had  a  regal  celebration  of  his 
birthday  in  Lahore,  India,  and  several  in- 
teresting scenes  are  shown  of  the  native 
customs. 

The  Dcutschland,  the  German  subma- 
rine which  disappeared  mysteriously  dur- 
ing the  war,  arrived  to  the  great  amaze- 
ment of  everyone  in  the  Thames,  London. 
A  peek  into  the  manufacture  of  paper  for 
our  big  dailies  is  given  when  several  scenes 
are  shown  of  the  cutting  of  timber  for  the 
pulp  mills  in  the  spruce  forests  of  British 
Columbia. 

The  scene  changes  to  Cleveland,  O.,  and 
describes  a  demonstration  of  a  newly  de- 
signed plane  that  delivers  mail  without 
stopping.  At  San  Francisco  the  new  Jap- 
anese envoy  to  the  L^nitcd  States,  His  Ex- 
cellency, Kijure  Shidehara,  arri\ed  and  re- 
ceived a  hearty  welcome  In-  the  Japanese 
Legation.  

Madlaine  Traverse  Will  Lead  in 
"  Lost  Money,"  Fox  Release 
Madlaine  Traverse  is  the  star  of  "  Lost 
Money,"  the  Fox  feature  which  is  to  be 
released  this  month,  and  in  the  role  of 
Judith  Atherstone,  the  emotional  actress, 
finds  a  woman,  who,  from  a  petted  and 
pampered  daughter  of  wealth,  passes  to 
the  position  of  absolute  slave  to  a  big, 
uncouth  diamond  hunter. 

But  four  players  are  cast  in  "  Lost 
Money."  Denison  Clift,  the  author,  and 
Edmund  Lawrence,  the  director,  are  said 
to  have  produced  a  photoplay  that  is  novel 
in  settings,  in  atmosphere,  in  construction 
and  in  development.  Supporting  the  ac- 
complished star  are  George  McDaniel, 
Henr>-  Hebert  and  Edin  B.  Tilton. 


Re[)orts   success   of   "  Get  Together 
Week;"  Alarked  Rise  in  Busi- 
ness Reported  Lately 

<'T*HE^  Get  Together  Week"  inaugu- 
rated  by  Robertson-Cole  which  com- 
menced on  November  9th  is  reported  to 
have  proved  most  successful.  Exhibitors 
in  all  sections  of  the  coinitrj-  arc  said  to 
have  united  to  make  this  undertaking  a 
memorable  one.  In  addition  to  running 
Robertson-Cole  special  productions  the  en- 
tire week,  there  was  a  separate  campaign 
for  get-together  contracts.  Many  exhibit- 
ors were  enticed  to  try  the  Robcrtson-Cole 
productions  for  the  week,  and  so  successful 
was  their  initial  attempt  that  hundreds  of 
new  contracts  are  now,  according  to  re- 
ports, in  the  home  office  as  the  result  of 
this  convincing  box-ofiice  proof. 

A.  S.  Kirkpatrick,  vice-president  and  gen- 
eral manager  of  the  Robertson-Cole  Dis- 
tributing Corporation,  is  said  to  be  more 
than  elated  on  the  success  of  the  national 
campaign.  In  Chicago,  San  Francisco,  At- 
lanta, Ga.,  St.  Louis,  Clc\eland,  New  Or- 
leans, Washington,  Philadelphia  and  other 


Elaborate     Press-Sheet  Containing 
Aluch  Useful  Ad  and  Publicity 
Material,  at  Exchanges 

OFFICIALS  of  the  Universal  Company 
believe  that  exhibitors  will  be  pleased 
to  hear  that  a  newspaper  press-sheet  on 
"  Blind  Husbands  "  has  been  shipped  to  all 
Uni\crsal  exchanges.  The  Stroheim  pro- 
duction has  offered  such  possibilities  for 
exploitation  that  it  was  decided  to  issue  a 
specially  edited  press-sheet  for  the  picture. 

The  press-sheet  is  composed  of  eight 
sheets  of  advertising  cuts  and  publicity. 
One  side  of  several  of  the  total  of  twelve 
pages  is  left  blank,  permitting  clipping  of 
the  sheet  for  use  with  newspaper  editors. 
The  cover  page  is  the  reproduction  of  one 
of  the  posters  used  in  the  poster  campaign. 
It  shows  a  man  striving  to  retain  his  hold 
on  a  moiHitain  which  forms  the  head  of  a 


Arthur  Carew,  in  "The  Breath  of  the  Gods," 
Universal    super  production 


large  cities,  the  exchanges  distributing 
Robcrtson-Cole  releases  arc  reported  to 
have  broken  all  records  for  weekly  a\cr- 
agcs. 

Mr.  Kirkpatrick  also  points  out  that  the 
D.  W.  Griffith  studios  in  Los  Angeles,  Cali- 
fornia, have  been  acquired  for  Scssuc 
Hayakawa  productions  which  arc  made  for 
Robertson-Cole  by  the  Havvorth  Company. 
"  We  have  planned  some  of  the  largest  pro- 
ductions e\er  screened  starring  this  great 
Japanese  star,  and  with  the  addition  of  the 
new  studios,  this  work  can  be  pushed  forth 
with  a  high  degree  of  efficiency  and  qual- 
ity," annoinices  Mr.  Kirkpatrick. 

Representatives  of  Robertson-Cole  have 
wired  that  exhibitors  in  every  section  of 
the  cotuitry  are  packing  their  houses  since 
the  country  went  bone  dry  and  that  the 
motion  picttire  enters  a  new  era  of  pros- 
perity with  the  closing  of  the  saloon  door. 
"  The  motion  picture  house  has  taken  the 
place  of  the  liack  room  of  the  saloon,"  de- 
clared Mr.  Kirkpatrick.  "  Statistics  gath- 
ered by  the  Robcrtson-Cole  Distributing 
Company  during  the  past  week  shows  that 
almost  every-  motion  picture  temple  has 
increased  its  liusincss  two-fold." 


woman.  The  cover  page  or  the  next  page 
which  has  a  full  length  reproduction  of 
Eric  Von  Stroheim  may  be  used  for  lobby 
displays  or  newspaper  ads.  One  full  page 
ad  is  devoted  to  small  scenes  of  the  pro- 
duction and  the  announcement  of  the  pic- 
ture as  a  new  class  of  photoplay  art. 

Two  half-page  ads  and  four  quarter- 
page  ads  are  included  Each  is  worded  in 
a  different  manner,  thus  enabling  the  ex- 
hibitor to  use  a  style  of  his  own  choice  or 
one  similar  to  his  usual  construction.  Five 
two  columns  and  five  one-column  ad  cuts 
are  reproduced.  Advertising  catch  lines 
also  appear. 

The  musical  setting  for  the  entire  pro- 
duction is  included,  as  well  as  two  and 
one-half  pages  of  cop}'  suitable  for  news- 
papers. Some  of  the  stories  contained  are 
short  ones  adaptable  for  pre-showing  use, 
while  others  are  criticisms  and  comments. 

Two  three-column,  four  two-column  and 
three  one-column  scene  publicity  cuts  are 
reproduced.  Each  cut  reproduced  in  this 
press-sheet  is  available  in  either  electro  or 
mat  form  at  any  of  the  Universal  ex- 
changes. 


Holly  Comedies  Studios  Damaged 
by  Fire  Bemg  Rebuilt 

The  work  of  rebuilding  the  portions  of 
the  Holly  Comedy  studios  in  Edendale, 
Cal.,  recently  destroyed  by  fire,  has  started 
under  the  super\ision  of  Robert  P.  Kerr, 
director  of  the  Holly  brand  of  fun  films. 
Although  the  flames  caused  considerable 
damage  to  the  administration  buildings, 
the  stages  and  dressing  rooms  were  intact, 
which  fact  made  it  possilile  for  Sid  Smith, 
the  star  in  the  comedies,  to  complete  five 
one-reel  productions,  now  being  distributed 
by  the  Bulls-Eye  Film  Corporation. 


To  Exploit  ''Blind  Husbands" 


3750 


Motion  Picture  News 


First  Vehicle  For  New  Fox  Star 


Buck  Jones,  Cowboy,  who  Recently 

was  Signed  up  will  Have  I\lan\ 

Stunts  in  "  Camouflaged  " 

Fox  Film  Corporation  announces  that 
its  new  western  lead-man,  Buck  Jones, 
will  make  his  screen  debut  before  the 
public  in  the  production,  entitled  "  Camou- 
flaged." The  picture  is  being  directed 
Charles  Swickardj,  whoy  incidentally,  is 
also  making  his  Fox  debut  at  the  same 
time.  The  supporting  company  in  the  pic- 
ture includes  Josie  Sedgwick,  Margaret 
Cullington,  Frederick  Starr,  Ernest 
Shields,  Lon  Goff,  Dick  Loreno  and  H.  W. 
Podgett. 

Air.  Swickard,  who,  accordin,g  to  the 
Fox  annoimcement,  is  "  a  veteran  of  the 
screen,"  declares  that  the  new  entrant  for 
film  honors  "will  create  a  following  from 
the  start"  because  of  his  unusual  feats 
which  the  director  characterizes  as  "  ex- 
traordinary." Judging  from  the  Fox  re- 
port at  hand,  the  strong  point  of  the  new- 
comer's qualifications  to  win  the  motion- 
picture  fans  is  his  ability  as  a  horseman. 
The  press  notice  reads  in  part :  "  The 
coolness  and  fearlessness  of  the  man  is 
said  to  have  made  it  necessary  more  than 
once  for  the  director  to  order  a  scene  re- 
taken, for  the  reason  that  members  of  the 
company  had  gazed  in  wonder  at  the  star 
as  he  did  what  had  been  considered  the 
impossible." 

In  the  same  notice,  the  assertion  is 
made  that  the  script  calls  for  the  rider 


Lieut.  E.  H.  Manzelman  of  Fox  News  staff  hand- 
ing a  letter  from  William  Fox  to  C.  W.  Eck- 
hardt,  manager  of  Fox  exchange,  Chicago 

of  a  galloping  horse  to  fall  over  back- 
ward, grail  the  horse's  tail  in  transit,  and 
l)e  dragged  "  several  hundred  feet,  the 
steel-shod  hoofs  of  the  horse  barely  miss- 
ing his  head."  The  Fox  statement  has  it 
that  Buck  Jones,  unsolicited,  first  per- 
formed the  "  stunt  "  to  demonstrate  to  the 
director  that  it  could  be  done  according  to 
specifications,  and  then  repeated  the  feat 
once  more  to  permit  the  cameraman  to 
"  shoot  "  the  action. 


ComedyFilm  As  Rival  of  Drama 


Public  Wants  To  Laugh  Primarily, 

Says  Sennett ;  Technique  of  The 
Comedy  is  Being  Improved 
T  N  a  recent  statement.  Mack  Sennett  gave 
-»■  expression  to  his  views  on  the  place 
that  the  comedy  film  occupies  in  the  in- 
terest of  the  photoplay  public  and  the  steps 
being  taken  to  bring  the  comedy  picture  up 
to  present-daj-  standards  of  the  industry. 

"  The  comedy  film  is  coming  into  its 
own,"  says  Mack  Sennett,  the  pro- 
ducer of  Mack  Sennett  Comedies,  "  and 
theatre  owners  are  learning  that  their  pa- 
trons want  to  laugh.  Exhibitors  desire 
to  serve  the  public,  and  like  making  a 
newspaper,  it  is  a  difficult  job  to  carefully 
feel  out  the  public  wants  and  at  the  same 
time,  keep  the  theatre  till  filled  with  money 
enough  to  pay  the  bills. 

"  The  war  certainly  changed  a  lot  of 
things,  and  during  those  tragic  days  and 
since,  the  theatre  owners  saw  at  once  that 
the  time  was  right  then  and  there  to  make 
people  laugh.  '  Give  us  comedy  pictures,' 
they  said,  and  right  then  and  there  began 
the  appreciation  of  the  fact  that  comedies 
should  no  longer  be  mere  '  fillers '  in  a 
program,  but  that  regardless  of  their  two- 
reel  length,  comedies  had  what  I  might 
call  body,  that  they  stood  up,  as  it  were, 
and  were  worthy  of  being  featured,  and 
that  time,  money  and  thought  had  been 
given  to  their  production. 

"  Modern  motion  picture  comedies  are 
not  m.ere  carelessly-done,  pie-slinging  af- 
fairs, but  are  carefully  thought-out  satires 


with  merry  plots  and  original  burlesques 
of  the  old-time  melodramas  of  the  10-20- 
3(J  days  when  the  galleries  hissed  ihe  villain. 

"  The  featuring  of  short  comedies,  due 
to  their  value  in  entertaining  the  pulilic, 
is  good  for  the  motion  picture  industry  be- 
cause it  will  bring  about  a  healthy  coin- 
petition  between  the  producers  of  dramatic 
films,  and  of  comedy  pictures,  as  well  as 
with  those  who  are  responsible  for  making 
up  the  other  units  of  the  average  motion 
picture  theatre's  interesting  program  of  en- 
tertainment. 

"  Of  course  motion  picture  producers 
must  keep  in  mind  that  the  people  who 
go  to  motion  picture  theatres,  whether  in 
London,  Tokyo  or  Central  Falls,  Iowa, 
go  there  to  be  entertained  and,  that  in  its 
last  analysis,  human  nature  is  verj-  much 
the  same.  One  wants  to  be  thrilled  a  little, 
made  to  wonder  a  little,  made  to  feel  a 
trifle  sad  —  but  not  too  sad  —  and  finally, 
m.ade  to  leave  the  theatre  with  a  warm, 
comfy,  happy  feeling.  That's  where  the 
comedv  film  comes  in." 


House   Peters  to  Lead  in  "  Silk 
Husbands  and  Calico  Wives  " 

"  Silk  Husbands  and  Calico  W  ives " 
has  been  adopted  by  Equity  as  the  title  of 
House  Peters,  new  picture.  In  addition 
to  House  Peters,  Vincent  Serrano,  Mil- 
dred Reardon,  Ruth  Sinclair  and  Alary 
Alden  have  important  parts.  \"ovember 
30  is  announced  as  the  release  date. 


Prizma  Picture  to  Appear  Weekly 
on  Bill  of  Capitol  Theatre 

A  special  Prizma  color  picture  will  be 
shown  at  the  new  Capitol  Theatre,  Broad- 
way, New  York,  everj'  week  covering  a 
period  of  one  year.  This  is  the  latest  an- 
nouncement of  The  Prizma,  Inc. 

In  an  interview  with  a  NEWS  reprc- 
sentati\e  Mr.  J.  M.  Stokes,  speaking  for 
the  Prizma  Companj-,  stated  that  Manag- 
ing Director  E.  J  .Bowes  of  the  Capitol 
Theatre  was  sparing  no  expense  or  time  in 
placing  before  critical  Broadwaj'  patrons 
Prizma  color  pictures  to  their  best  advan- 
tage. 

At  the  opening  of  the  Capitol  Theatre 
the  first  picture  shown  on  the  screen  was 
a  specially  prepared  picture,  the  "  Capitol 
Color  Land  Review."  This  picture  was 
especialh'  prepared  by  the  editors  of  the 
Prizma  Company,  and  every  week,  it  is 
said  they  will  contain  the  most  interesting 
scenes  in  color  olilainable. 

The  significance  of  these  pictures  is 
shown  by  the  fact  that  Mr.  Bowes  has 
secured  the  services  of  Mr.  John  VVenger, 
who  has  long  l)een  identified  with  the 
Metropolitan  Opera  House,  New  York. 
Mr.  Wenger  is  an  expert  on  stage  settings 
and  will  supervise  the  building  of  settings 
symbolic  of  the  "  Capitol  Color  Land  Re- 
view." 


Wilson  Completes  Plans  for  New 
Hallmark  Chapter-Picture 

Ben  Wilson,  star  of  Hallmark  Pictures 
Corporation  serial,  "  The  Trail  of  the 
Octopus,"  who  was  in  New  York  recently 
making  arrangements  for  the  second  serial 
production,  reports  from  his  Holh'wood 
studio,  California,  that  plans  have  been 
com.pleted  for  his  next  serial  production, 
the  working  title  of  which. is  "  Fifteen  Days 
for  a  Life."  Neva  Gerber,  who  supported 
him  in  "  The  Trail  of  the  Octopus,"  will 
be  his  leading  women  in  this  next  serial. 


Pittsburgh    Office    of  the  United 
Artists  Changes  Location 

United  Artists  Corporation's  Pittsliurgh 
Distributing  Depot,  of  which  Carlos  E. 
Moore  is  Sales  Manager,  has  moved  from 
the  third  floor  of  412  Ferr>-  Street  to  the 
second  floor  of  414  Ferry  Street. 


Mack    Sennet,    whose    latest    production  is 
"  Salome  vs.  Shenandoah 


X  o  7-  c  III  b  e  r  22,  1919 


3751 


The  fastest  Destroyer  Uncle  Sam  ever  made — built  in 
the  fastest  time  in  which  any  destroyer  was  ever  made — - 
the  U.  S.  S.  REID,  shown  on  her  trial  trip  in  HEARST 
NEWS  No.  45 — does  not  distance  her  competitors  half 
so  far  as  THE  BIG  NEWS  THREE  distance  ths  new 
weeklies  of  competing  concerns.  Book  these  three  and 
you've  added  the  SPEED  that  every  few  weeks  means 
a  SCOOP.  And  SPEED  and  SCOOPS  mean  money  in 
your  pocket. 

INTERNATIONAL  NEWS 
UNIVERSAL  CURRENT  EVENTS 
HEARST  NEWS 


A  L 


3752 


Motion  Picture  News 


Claim  "Lost  City"  Is  Thriller 


Selig  and  Mayer   say  Daredeviltry 
Shown  is  Unsurpassed ;  Several 
Narrow  Escapes  Reported 

A COMMOTION  resulted  in  ir.otioii- 
picture  circles  by  the  announcement 
that  Louis  B.  Alaycr,  who  has  guided  the 
destinies  of  Miss  Anita  Stewart  and  Mrs. 
Mildred  Harris  Chaplin,  had  apparently  en- 
tered into  the  business  of  exploiting  serials. 
Word  from  the  Coast  had  it  that  Mayer 
purchased  from  Colonel  Selig  the  15-epi- 
sode  serial,  "The  Lost  Cit.v."  Eight  of 
the  15  episodes  have  already  Iicen  com- 
pleted and  are  en-route  East,  where  it  is 
presumed  they  will  be  handled  liy  the 
Mayer  sales  torce. 

"  The  Lost  City "  is  a  screen  story  of 
adventure  in  the  wastes  and  jungles  of 
"  the  dark  continent."  It  is  claimed  that 
practically  every  wild  beast  inhabiting  that 
continent  appears  in  the  picture,  and  it  is 
further  asserted  that  several  were  actually 
slain  while  attacking  the  principal  mem- 
bers of  the  cast.  Colonel  Selig  is  reported 
to  have  on  his  big  Los  Angeles  estate  the 
largest  zoological  garden  west  of  Chicago. 
The  statement  is  made  that  more  than  800 
untamed  animals  arc  in  capli\itj'  there;  and 


Press  Club  Has 

Alice  Brady  is  Guest  of   Evening ; 
Representative  Gathering  Sees 
Enjoyable  Variety  Show 

ACCORDING  to  a  report  from  the 
Realart  Corporation,  the  National 
Press  Club  recently  departed  from  its 
traditionary  path  by  inaugurating  a 
"  Ladies'  Night,"  at  which  Miss  Alice  Brady 
was  the  guest  of  the  evening.  The  func- 
tion, unprecedented  in  the  history  of  the 
club,  it  is  said,  was  heralded  by  a  startlint; 
announcement  which  read  "The  First 
Ladies'  Night  in  a  Thousand  Years." 

Long  before  the  time  set,  the  members, 
their  ladies  and  invited  guests  filled  the 
spacious  dining  hall  of  the  Club,  and  by  the 
time  the  dinner  hour  was  sounded  every 
available  room  was  converted  into  a  dinin.i; 
place.    It  is  estimated  that  o\er  one  thou- 


Truly  B.  Wildman,  New  Orleans  manager  for 
Realart  Pictures  Corp. 


the  vast  majority  of  them  were  used  in  pro- 
ducing "  The  Lost  City,"  according  to  the 
announcement  recei\cd. 

Juanita  Hansen  takes  the  leading  role 
and  is  played  opposite  by  George  Chesebro. 
Miss  Hansen  and  Chesebro  are  said  to  be 
ably  supported  by  a  strong  cast. 

"  Not  for  any  amount  of  money  could  I 
be  induced  to  go  through  some  of  those 
scenes  again,"  says  Miss  Hansen,  whose 
arm,  it  is  reported,  was  lacerated  by  a 
leopard,  that  was  lassoed  in  mid-air  as  it 
sprang  at  her  from  a  rocky  ledge.  The 
stor.y  called  for  the  lassoing  of  the  beast 
as  it  crouched  to  spring,  but  the  leopard, 
it  is  stated,  sprang  unexpectedly;  and  it 
was  only  through  the  skill  of  George  Chese- 
bro that  Miss  Hansen  escaped  more  serious 
injury- 
According  to  the  announcement  at  hand, 
Colonel  Selig  and  Louis  B.  Mayer  believe 
that  for  daredeviltry  and  thrills  "  The  Lost 
City"  stands  in  a  class  by  itself.  "Be- 
cause of  the  cost  of  production,  the  amount 
of  material  used,  the  many  narrow  escapes 
of  actors  and  actresses  and  the  splendid 
attention  to  detail,  '  The  Lost  city '  reaches 
the  pinnacle  of  serial  production,"  reads 
the  report  submitted. 


"Ladies  Night" 

sand  persons  were  served,  the  first  course 
being  promptly  served  at  6  o'clock. 

Among  the  other  attractions  on  the 
e\ening's  schedule  of  entertainment  was 
the  showing  of  the  Realart  feature,  "  The 
Mystery  of  the  Yellow  Room."  The  pic- 
ture, according  to  reports,  held  the  interest 
of  the  guests  throughout,  and  the  mystery 
problem  involved  called  forth  considerable 
speculation  as  to  the  identity  of  the  assail- 
ant of  the  scientist's  daughter.  The  Press 
Club  quartette  sang  several  selections, 
which  were  received  with  much  applause. 
Thi.s  was  followed  by  the  audience  singing 
popular  songs.  This  impromptu  number 
gave  the  event  an  informal  homelike  at- 
mosphere. Two  acts  appearing  at  Keith's 
helped  to  entertain  the  guests  with  songs 
and  witty  stayings. 

Miss  Alice  Brady  arrived  at  11  :15  p.  m., 
and  was  received  by  Mr.  Earle  Goodwin, 
president  of  the  club,  and  the  reception 
committee  headed  by  Mr.  Jack  Connolly. 
Miss  Brady  was  requested  to  sign  the 
guests  register,  adding  her  name  to  the  list 
of  distinguished  guests  who  had  appeared 
at  the  club. 


Milwaukee  Now  Made  Independent 
Exchange  for  Triangle  Film 

On  the  recommendation  of  Bert  L.  Had- 
ficld,  who  has  been  supervising  the  Chi- 
cago and  Minneapolis  exchanges  for  Tri- 
angle, Milwaukee  has  been  made  an  inde- 
pendent exchange. 

Formerly  Milwaukee  was  a  sub-office  of 
Chicago  and  the  change  was  decided  neces- 
sary to  take  care  of  the  great  increase  in 
business  that  resulted  from  Mr.  Hadfield's 
efforts.  E.  W".  Smith  has  been  appointed 
manager  of  this  office. 


This  is  the  type  of  beautiful  poster  Universal 
is  now  using  through  the  country,  although 
it  advertises  no  particular  production 


Shioman  Mistakingly  Thought  to  be 
With  Canadian  Photoplay  Prod. 

The  following  open  statement  has  been 
made  by  Ernest  Sh'pman  in  order  to  clear 
up  an  apparent  misconception  as  regards 
stories  of  his  connection  with  the  company 
mentioned : 

"  I  am  in  receipt  of  quite  a  number  of  letters 
from  Canadian  sources,  mostly  from  friends  ot 
my  schooldays  in  Toronto,  Ottawa  and  Hamilton, 
inquiring  if  I  will  personally  guarantee  the  value 
of  the  stock  now  being  offered  by  the  Canadian 
Photoplay  Productions,  Ltd.  of  Toronto;  their  im- 
pression being  that  this  is  the  company  with  which 
Xell  Shipman  and  myself  are  connected,  and 
which  produced  Tames  Oliver  Curwood's  story 
"  Back  to  God's  Country  "  which  has  just  played 
a  record  week  at  the  Strand  Theatre.  Toronto 
and  is  booked  at  the  leading  houses  including  the 
Capital  Theatre,  New  York  City.  * 

"  Through  the  medium  of  the  Motion  Picture 
News,  Iwould  like  to  state  that  the  Company 
which  produced  '■  Hack  to  God's  Country  "  is  en- 
titled Canadian  Photoplays,  Ltd.,  and  is  an  .\\- 
berta  Corporation  composed  almost  entirely  'yf 
Calgary  business  men,  and  that  none  of  its  stock 
is  for  .sale. 

"  I  know  nothing  regarding  the  status  or  policy 
of  the  company  now  starting  in  Toronto  under  a 
somewhat  similar  name,  but  will  say  that  any 
new  and  deserving  organization  which  produces 
photoplays  of  sufficient  calibre  as  to  warrant  ex- 
ploitation by  The  First  National  Exhibitors  Circuit, 
is  assured  of  success." 

Release  Date  of  Screenics  is  Put 
Off  to  December  14 

C.  L.  Chester  announced  that  the  release 
date  on  Screenics.  which  had  been  pub- 
lished as  November  23rd,  will  be  Dec. 
14th.  Some  interesting  animal  life  ma- 
terial which  has  been  a  long  time  on  the 
way  came  in  unexpectedly  the  other  day, 
and  as  this  was  scheduled  for  the  opening 
releases  the  starting  date  was  delayed  in 
order  to  carry  out  the  program  as  originally 
planned. 

"  We  are  trying  to  make  the  animal  life 
section  of  Screenics  something  that  will 
fit  any  audience  an\-where,  and  from  the 
comments  of  those  who  have  seen  our 
sample  prints  I  believe  we  are  succeeding," 
C.  L.  Chester  states. 

Prince  of  Wales  to  be  Guest  of  Fox 
at  the  Academy  of  Music 

It  is  announced  from  the  offices  of  Fox 
Film  Corporation  that  the  present  Prince 
of  W'ales  has  accepted  the  invitation  of 
William  Fox,  president  of  the  company 
and  owner  of  the  Academy  of  Music,  to  be 
his  guest  at  the  Academy. 


November  22,   i  Q  i  Q 


3753 


Special  Service  Section  on 

Hoxie  and  Little  in  "Lightning  Bryce" 


A  WESTERN  SERIAL 

THIS  is  a  Western  serial  and  naturally 
you  will  expect  some  good  horseback 
riding.  In  this  you  will  not  be  disap- 
pointed. Mr.  Hoxie  and  Ann  Little  are 
both  capable  people  and  the  chances  they 
are  willing  to  take  and  do  take  in  the  se- 
quences ought  to  make  your  patrons  sit 
up  and  take  notice. 

The  story  which  is  unfolded  in  first  epi- 
sodes and  which  promises  to  hold  to  the  end 
of  the  serial  reduced  to  theme  concerns  the 
efforts  of  Hoxie  and  Miss  Little,  son  and 
daughter  respectively  of  two  prospectors 
who  discover  a  rich  mine  only  to  lose  their 
lives  before  being  able  to  realize  on  their 
discovery,  to  locate  this  mine  with  a  deep 
dyed  villain  attempting  to  rob  them  of 
their  treasure.  Naturally  a  lot  of  compli- 
cation have  to  be  injected  into  a  production 
which  is  to  last  thirty  reels.  Many  se- 
quences will  be  used  that  really  have  noth- 
ing to  do  with  advancing  the  story  but 
in  this  picture  when  such  excursions  are 
taken,  some  action  often  time  of  real  stunt 
importance  is  injected  so  that  the  episode 
will  not  drag. 

The  serial  is  largely  so  far  as  it  has 
been  viewed  by  the  writer  photographed 
out  of  doors  and  a  wide  variety  of 
scenery  is  used  as  a  background  much 
of  it  being  really  beautiful. 

The  story  is  by  Joe  Brandt.  The 
production  is  to  be  in  fifteen  episodes. 

SYNOPSIS    OF    FIRST  THREE 
EPISODES 

LIGHTXIXG  Brjce  is  a  young  cow- 
puncher.  Kate  Jordan  is  a  Western  girl 
with  an  Eastern  training.  The  two  young 
people's  fathers  are  prospecting  partners 
who  have  found  a  gold  mine  that  is  con- 
sidered by  a  fictional  tribe  of  Indians  on 
the  Aztec  order  sacred  and  not  to  be 
touched  by  white  hands.  Through  the  use 
of  a  drug  which  drives  men  insane,  one  of 
the  Indians  is  instrumental  in  causing 
Lightning's  father  to  murder  his  partner. 
He  then  wanders  about  over  the  desert 


to  arrive  at  a  certain  camp,  where  all  four 
people  were  to  meet,  at  the  point  of  death. 
He  however  delivers  to  the  sheriff  a  bowic 
knife  and  a  piece  of  string  which  are  to 
be  turned  over  to  the  two  young  people, 
the  knife  to  Lightning  and  the  string  to 
Kate.  W  hen  the  string  i.->  wound  about  the 
knife  it  will  disclose  the  location  of  the 
gold  mine,  by  means  of  printed  direc- 
tions which  the  prospectors  have  written  on 
the  string  when  wrapped  about  the  knife 
as  described. 

Before  Lightning  and  Kate  arri\e,  a 
crooked  undersheriff  has  heard  the  story 
of  the  mine  and  the  means  hy  which  it  can 
be  located  so  he  secures  the  aid  of  a  girl 
of  the  camp  in  his  attempt  to  steal  both 
knife  and  string  from  the  sheriff.  The 
girl  is  successful  in  locating  the  knife  but 
while  searching  for  the  string,  a  mysterious 
woman  who  rides-  a  horse  and  shrouds  her 
face,  substitutes  another  blade  in  its  place 
and  the  girl  carries  the  wrong  knife  to  her 
lover  with  the  message  that  she  can  not 
find  the  string. 

Kate  and  Lightning  arrive  and  the  dying 
prospector's  gifts  as  the  sheriff  beHeves  are 
delivered  to  them,  the  string  to  Kate  and 
a  knife  which  the  girl  had  substituted  for 
the  original  to  Lightning. 

Lightning  and  the  crooked  undersheriff 
meet  in  a  poker  game  and  Lightning  wins 
among  other  things  two  nuggets  of  gold 
which  the  prospector  had  brought  from  the 
Indian  mine  and  which  the  undersheriff' 
had  stolen.  The  Indians  have  learned  that 
white  men  have  taken  some  of  the  gold 
from  their  mine  and  send  messengers  to 
recover  it.  One  of  the  messengers  dis- 
covers that  Lightning  has  the  nuggets,  In 
the  meantime  the  undersheriff'  enters  Kate's 
room  and  steals  the  string.  He  is  sur- 
prised by  Lightning  and  a  terrific  fight 
ensues. 

Lightning  and  Kate  part.  Kate  to  go  to 
her  home  on  a  nearby  ranch  and  Lightning 
to  return  to  his  work. 

W  hile  on  the  way  Kate  is  ambushed  by 
the  undersherift''s  sweetheart  and  the  strina; 


stolen.  The  Indian  who  desired  the  gold 
nuggets  succeeds  in  overpowering  Light- 
ning and  obtaining  them. 

Lightning  is  able  to  free  himself  from 
the  position  in  which  he  has  been  left  by 
the  Indian  and  meets  Kate  again  just  alter 
she  has  regained  consciousness.  They  tell 
each  other  of  their  experiences  and  Light- 
ning guesses  who  is  respon.sible  for  the 
crimes.  Kale  goes  on  to  htr  home,  taking 
the  knife  which  the  mysterious  woman  has 
left  with  her.  Lightning  goes  in  search  of 
the  missing  string.  He  locates  the  under- 
sheriff  at  a  deserted  mining  camp  and  finds 
him  trying  to  use  the  string  to  learn  the  lo- 
cation of  the  gold  mine.  Lightning  holds 
the  gang  up  and  escapes  with  the  string, 
taking  it  back  to  Kate. 

The  undersheriff  and  his  followers  who 
are  outlaws  follow  to  the  Jordan  ranch- 
house  where  Lightning  holds  them  at  bay 
until  the  ranch  foreman  can  arrive  with  aid. 

The  outlaws  are  beaten  off  and  ride  away 
with  Lightning  and  Kate  pursuing.  Both 
come  to  grief  however,  Lightning  being 
lassoed  and  dragged  over  the  rough  coun- 
try side  by  a  runaway  horse  and  Kate  is 
kidnapped  by  the  undersheriff  and  is  be- 
ing carried  away  when  the  third  episode 
closes. 

COMPARISONS  AND  OPINIONS 
T7[7E  would  compare  this  picture  very 
favorably  with  the  Duncan  serials 
like  "  The  Fight  For  a  Million "  in  as 
much  as  the  scenes  are  all  out  of  doors  in 
the  West  and  that  horseback  riding  and 
sensational  stunts  of  this  sort  are  to 
the  front  in  practically  every  sequence. 

If  you  ran  this  serial  or  have  seen  it 
you  will  then  know  about  what  to  ex- 
pect in  "Lightning  Bryce." 

Our  opinion  is  that  this  picture  will  hold 
interest  where  they  like  serials  and  es- 
pecially Western  stuff.  Suspense  is  nicely 
maintained  at  the  close  of  each  episode 
and  there  are  plenty  of  stunts  pulled  which 
are  noteworthy.  In  these  Hoxie  is  not 
alone,  being  ably  assisted  by  Miss  Little. 


There  is  action  and  suspense  in  every  reel  of  "Lightning  Brice"  the  new  serial  which  is  now  ready  for  the  exhibitors 


3754 


(Special  Service) 


M  0  t  i 0 n  Picture  N e  w  s 


Tzco  big  scenes  from  ''  Lightnuig  Bricc"  the  new  sensational  serial  starring  Jack  Hoxie  and  Ann  Little 


SOME    OF    THE    STUNTS  GOOD 
FOR  THRILLS 

HORSES  running  away  with  a  four 
horse  stage.  Miss  Little  climbs  out  of 
the  coach  to  the  driver's  seat  and  guides 
them.  While  still  running  at  full  speed 
Hoxie  races  his  horse  along  side  and  leaps 
from  its  back  to  the  stage  coach. 

The  fight  which  begins  in  Kate's  room 
goes  to  the  stairway  with  1)Oth  men  crash- 
ing through  the  banisters  and  to  the  floor 
below. 

The  Indian's  capture  of  Lightning  and 
the  way  he  strings  him  up  face  downward 
in  a  tree  by  means  of  Lightning's  own 
horse. 

The  way  the  undersheriff's  girl  captures 
Kate  by  hiding  herself  in  the  branches 
of  a  tree  and  leaping  down  from  above  as 
Kate  on  horseback  passes  under  it.  Both 
girls  tumble  to  the  ground  in  a  way  that 
could  not  be  faked. 

The  ride  of  Lightning  and  the  pursuing 
\>a.n<\  of  outlaws  up  hill  and  down  dale 
over  mountain  trails. 

The  way  Lightning  is  able  to  recover 
the  stolen'  string  by  climliing  to  the  roof 
of  the  stamp  mill  and  his  escape  from  the 
gang  when  the  Indian  lassoed  him  from 
above. 

The  driving  of  the  ranch  foreman  with 
a  team  of  horses  hitched  to  a  buckboard 
when  he  goes  for  help  to  drive  off  the 
outlaws  who  want  the  string  which  will  tell 
them  the  location  of  the  gold  mine. 

The  lassoing  of  Lightning  as  he  pursues 
the  outlaws  after  the  fight  at  the  ranch 
house. 

Kate's  capture  hy  the  undersherifT  as 
she  flees  from  her  pursuers.  With  both 
horses  running  at  full  speed  Miss  Little 
is  lifted  from  her  saddle  by  the  outlaw 
and  carried  away. 

ADVERTISING  ANGLES 

WE  would  invest  heavily  in  a  bill  l)oard 
campaign  going  well  out  of  our  regu- 
lar territory  with  our  billing.  As  you  no 
doubt  know  a  \\'estern  subject  is  especially 
good  material  for  the  24-sheet  stand  in  as 
much  as  a  scenic  back  ground  makes  an  at- 
tractive disiplay  in  itself  and  that  the  action 
depicted  can  be  made  to  carry  something 
concerning  the  picture. 


Any  argument  that  you  cannot  afford 
to  spend  money  on  a  two-reel  subject 
is  not  good  logic.  If  you  book  this 
serial  and  can  get  some  extra  dollars 
into  your  house  to  see  the  first  numbers 
you  will  have  hooked  them  solid  for 
fifteen  weeks,  therefore  you  should  figure 
your  advertising  appropriation  into  fif- 
teen parts  and  charge  it  over  the  run 
of  the  production. 

A  Western  picture  is  al\va\  s  a  good  sub- 
ject for  stunt  stuff.  Why  not  hire  a  good 
horseman  who  can  make  up  in  a  typical 
western  girl's  outfit  and  ride  about  the 
streets  at  good  speed  for  two  or  three  days 
before  your  opening  date,  with  advertising 
the  show  ? 

You  will  of  course  not  neglect  your 
newspapers  securing  some  good  cuts  that 
will  con\ince  of  the  fact  that  this  is  a  real 
picture. 

We  are  always  in  favor  of  using  still 
photcgraphs  and  a  western  subject  is  espe- 
cially excellent  for  this  form  of  exploita- 
tion. Don't  confine  your  efforts  in  this 
direction  to  just  the  front  of  your  house 
but  get  the  pictures  into  the  store  windows 
b}-  mounting  them  on  a  neat  card  board  on 
which  you  can  imprint  the  playing  dates, 
etc. 

This  is  a  picture  which  Young  America 
is  going  to  eat  up  as  it  is  just  their  style, 
plenty  of  riding  and  heroics,  so  we  would 
make  a  special  play  for  their  patron- 
age. A  pri^e  offered  for  the  best  story  on 
the  first  episode  of  say  the  nearest  guess 
as  to  what  will  happen  in  the  second  episode 
would  get  the  youngsters'  attention  and  in- 
sure you  a  full  house  for  at  least  one  show 
and  after  that  it  is  up  to  the  picture  itself 
to  keep  them  coming. 

It  might  be  well  to  run  a  special  matinee 
just  for  children  with  some  stunt  to  get 
them  all  out. 

We  are  strongly  against  running  free 
shows  which  some  exhibitors  have  done 
for  the  first  episode  of  a  serial  as  some- 
thing which  costs  nothing  is  never  ap- 
preciated and  you  lose  not  only  the 
admissions  of  those  who  will  be  follow- 
ers of  the  serial  but  of  those  who  just 
happened  to  come  in  on  this  particular 
date. 


Rather  do  we  favor  spending  a  lot  of 
money  for  advertising  or  hunting  up 
some  extra  drawing  card  to  run  on  the 
same  bill. 

NEWSPAPER  DISPLAY  ADVICE 

FOR  catch  lines  we  suggest  the  fol- 
lowing: 

"  Real  Rough  Riding  and  Thrilling  Stunts 
mark  the  new  serial  " 

"A  Thrill  to  Every  Foot  and  A  Story  of 
Unparalleled  Merit  Makes  " 

For  a  paragraph  of  selling  talk  some- 
thing like  this  will  do: 

The  opening  episode  of  our  new  serial 
will  merit  every  superlative  we  might  write 
concerning  its  thrilling  footage.  It  intro- 
duces two  stars  who  stand  unequalled  in 
horsemanship,  ability  to  perform  thrilling 
stunts  and  do  the  things  that  have  made 
Western  pictures  so  popular.  In  support 
are  players  who  are  as  capable  as  the  leads. 
This  is  a  story  of  the  fight  for  a  gold  mine. 
It  will  please  you  in  it's  ever>-  episode." 

"If  you  like  them  with  thrilling  stunts, 
tense  situations  and  hairbreadth  escapes, 
where  rough  riding  that  will  make  j^ou  grip 
your  seats  and  big  scenes  follow  one  after 
another,  then  you  will  enjoy  this  new  serial 
success.  Photographed  with  the  great  out- 
doors of  the  West  as  a  background,  pro- 
duced from  an  original  story  of  great  merit, 
'  Lightning  Bryce '  is  offered  as  a  special 
attraction  worth  the  entire  price  of  our 
admission." 


The  Kinograms  Program  For  This 
Week  Shows  Its  Usual  Variety 

Among  the  features  to  be  seen  in  the 
Kinograms  News  this  week  are  the  fol- 
lowing: The  people  of  Richmond,  Va.,  un- 
veil a  hundred  thousand  dollar  memorial 
statue  of  "  Stonewall "  Jackson.  St.  Louis 
holds  its  annual  police  parade.  The  Stoney 
Indians  pow-wow  at  Banff',  Canada.  For- 
mer soldiers  of  the  A.  E.  F.'s  First  Divi- 
sion go  on  duty  in  the  mine  fields  at  Coal 
River,  W.  \"a.,  a  strike  area.  Prince  Casi- 
mir  Lubomirsky,  the  first  Polish  envoy,  ar- 
rives in  Washington.  Rosalind,  worth 
SI 5,000,  arrives  in  Boston  from  Glasgow, 
Scotland.    Rosalind  is  a  highbred  mare. 


November  22,  1919 


3755 


\   iiiiiiniaK \  ii.      Ill   tlic   Aktro  ?uiili"»  iii  .-(Jiuiurii  California 

Re-Created  Features  in  Demand 


Exhibitor's  Book  For  "The  Mystery 
of  13"  Is  Now  Available 

TIioukIi  somewliat  dclaved  \->\  llic  strike  of 
the  New  York  printers,  there  comes  to  hand 
the  "  Exhibitor's  Hook,"  prepared  hy  Louis 
Hursion,  president  of  Hurston  Films,  Inc., 
the  sulijcct  lieiiiK  iliat  producer's  latest 
Francis  Ford  serial  The  Mystery  of  "13. " 

Louis  Hurston  makes  a  lirief  and  busi- 
ness like  statement  at  the  befiinninp.  This 
is  followed  by  a  page  ilevoted  to  Francis 
Ford.  Then  come  portraits  of  the  thir- 
teen principals,  and  a  synopsis  which  gives 
one  a  taste  of  the  cjuality  of  The  Mystery 
of  "13."  Ready  prepared  advertisements, 
name  cuts  and  portrait  cuts  of  the  stars, 
Francis  Ford  and  Rosemary  Theby,  for 
exhibitors'  use  follow,  while  in  the  center 
of  the  book  is  a  full-color,  four-page  insen 
which  shows  in  miniature  the  special  stock 
and  episode  paper  prepared  with  elaborate 
care.  The  miniatures  show  samples  of  a 
one,  three,  six  and  twenty-four  sheet,  and 
the  suggestions  that  accompany  them  arc 
liricf  but  helpful. 

Katherine  MacDonald  Will  Star  in 
"  The  Guests  of  Hercules  " 

Announcement  is  made  this  week  of  the 
purchase  of  the  motion  picture  rights  to 
"  The  Guests  of  Hercules,"  by  Mrs.  A.  \l. 
Williamson,  as  the  fourth  feature  attraction 
starring  Katherine  MacDonald,  which  is  to 
he  released  by  First  National  Exhibitors' 
Circuit. 

The  story  is  said  to  be  given  the  flavoring 
of  an  international  dran-.a  by  the  import- 
ance of  the  roles  of  several  Americans 
resident  at  Monte  Carlo  for  the  season. 
Production  of  the  story  at  the  MacDonald 
studios  will  begin  at  once. 


"  Toby's    Bow,"    Starring  Tom 
Moore 

A  print  of  "  Toby's  Bow,"  the  Goldwyn 
Picture  which  Tom  Moore  completed  at 
the  Culver  City  Studios  just  before  he 
came  East  to  make  exterior  scenes  for  his 
next  production,  was  received  at  the  New 
York  exchange  last  week.  It  was  run  off 
at  a  special  showing  attended  by  Samuel 
Goldwyn,  other  executives  at  the  home 
office,  and  Mr.  Moore,  who  did  not  have 
an  opportunity  to  sec  the  completed  prod- 
uct before  he  left  California. 


Arvid  E.  Gillstrom  who  is  directing  the  "  ?o 
this  is  .\merica  "  comedy  scenics  for  Famous 
Players- Lasky 


The  Triangle  Exchanges  Report  a 
Wide-Spread  Demand  Among  Ex- 
hibitors For  Re-issiies 

ANNOUNCEMENT  is  made  that  the 
eighteen  Triangle  exchanges  have  re- 
ported a  widespread  demand  among  exhib- 
itors for  the  first  of  the  re-created  fea- 
tures, "  The  Flame  of  the  Yukon,"'  released 
November  23d.  Many  important  first  run 
I)Ookings  have  already  been  arranged  in 
some  of  the  best  theatres  in  the  country, 
it  is  said. 

A  pre-release  showing  of  this  Dorothy 
Dalton  feature,  produced  under  the  super- 
vision of  Thomas  H.  Incc,  was  given  at 
the  Iris  Theatre,  Indianapolis,  during  the 
week  of  November  9th. 

A  complete  line  of  new  advertising  has 
been  prepared  for  each  of  these  features, 


New  Production,  "  The  Adventures  of 
Ruth,"  Starring  Ruth  Roland,  Set 
For  Release,   December  28th 

PATHE  Exchange,  Inc.,  this  week  an- 
nounces the  release  on  Sunday,  De- 
cember 28th,  of  a  new  fifteen-episode  pro- 
duction, starring  Ruth  Roland  and  entitled 
"The  Adventures  of  Ruth."  This  v.ill 
l)ring  to  the  screens  three  Pathe  serials 
on  first-run  the  same  week.  Coinci- 
dentally  with  the  release  of  the  first  epi- 
sode of  "The  Adventures  of  Ruth"  on 
December  28th,  will  come  the  release  of 
the  tenth  episode  of  the  George  B.  Scitz 
serial,  "  Bound  and  Gagged "  and  the 
eighth  episode  of  the  Pearl  White  serial, 
"  The  Black  Secret."  This  will  be  the 
second  time  in  the  history  of  the  House 
of  Pathe  that  a  similar  situation  has 
arisen.  On  the  week  of  November  9th 
three  Pathe  serials  will  be  running  first- 


which  have  been  entirely  re-cdited  and  re- 
titled  in  the  present  day  style.  The  adver- 
tising includes  two  styles  of  one-sheet  post- 
ers, one  three-sheet,  a  si.x-sheet,  two  styles 
of  lobby  displays,  black  and  white  photos 
for  newspaper  publicity  and  ad\  ertismcnts, 
an  exhibitor's  campaign  book,  music  plot, 
slides  and  a  one  and  two  column  cut  for 
newspaper  reproduction. 

The  second  feature  of  this  series,  "  Betty 
of  Greystone,"  with  Dorothy  Gish  and 
Owen  Moore  and  supervised  by  D.  W. 
Griffith,  will  l)e  released  December  14th. 

A  good  demand  is  also  reported  for  the 
Mack  Sennctt  Keystone  comedies  which 
w'ill  be  released  every  week  beginning  No- 
vember 23  w  ith  "  Other  People's  Wives." 
A  two-reeler  w'ill  be  alternated  with  a  one- 
reel  comedy,  giving  the  variety  which  is  de- 
manded to-day. 


run  —  the  first  episode  of  "The  Black 
Secret,"  the  third  episode  of  "  Bound 
and  Gagged  "  and  the  last  episode  of  "  The 
Great  Gamble." 

In  a  special  way,  "The  .Adventures  of 
Ruth  "  is  making  a  bid  for  distinction  in 
the  field  of  serials.  It  is  the  first  produc- 
tion of  Miss  Roland's  own  company — Ruth 
Roland  Serials,  Inc. —  and  discloses  her 
in  the  roles  of  producer,  author,  supervis- 
ing director  and  star.  The  story  is  by 
Miss  Roland  herself,  and  the  scenario  was 
written  l)y  Gilson  Willets,  author  of  many 
of  her  past  serial  successes,  including 
"Hands  Up"  and   "The  Tiger's  Trail." 

A  good  cast  has  been  selected  to  sup- 
port Miss  Roland.  The  leading  man  is 
Herbert  Heyes,  one  of  the  popular  juve- 
nile leads  of  the  photoplay  screen.  Thomas 
G.  Lingham  plays  the  "  heavy."  The  cast 
also  includes  William  Human,  Charles 
Bennett  and  Helen  Case. 


New  Pathe  Serial  Release  Soon 


3756 


Motion  Picture  News 


'  The  Gay  Old  Dog' '  Wi  ns  Prai  se 


Exhibitors   and   Critics   Present  at 
Special  Showing  of  the  Picture 
Acclaim  the  Production 

AN  audience,  which  included  some  of  the 
most  prominent  persons  in  the  mo- 
lion-picture  industry,  taxed  the  capacity  of 
the  Ehinge  Theatre  at  a  special  showing 
of  the  Hobart  Henley  feature.  "  The  Gay 
Dog,"  early  last  week.  The  production, 
which  stars  John  Cumberland,  was  received 
with  great  favor,  and,  it  is  said,  scores  of 
exhibitors  who  attended  the  showing  dem- 
onstrated their  approval  of  the  picture  In- 
hooking  it  almost  immediately  through  the 
New  York  branch  of  the  Pathe  Exchange, 
Inc. 

A.  H.  Woods,  the  theatrical  producer, 
for  whom  Cumberland  has  been  starring 
many  years,  was  much  impressed  with  the 
picture,  which,  he  asserted,  was  most  rep- 
resentative of  the  advance  being  made  by 
the  silent  drama. 

New  York  critics,  in  commenting  upon 
the  photo  dramatization  of  Edna  Ferber's 


short  story,  the  adaptation  of  which  was 
made  by  Mrs.  Sidney  Drew,  praised  the 
production  in  enthusiastic  terms. 

Harriette  Underhill  of  the  New  York 
Tribune,  whose  criticism  is  quite  tjpical 
of  the  press  reviewers  present,  describes 
the  picture  as  a  "classic,"  and  adds:  "Any 
one  who  knows  Mr.  Cumberland  will  real- 
ize, without  seeing  the  picture,  just  how 
splendidly  he  must  have  portrayed  the  title 
role.  Even  in  his  most  humorous  scenes, 
he  is  strangely  wistful  and  pathetic;  and  in 
his  pathos  there  is  always  humor.  It  is 
a  delightful  performance." 

T.  E.  Oliphant,  of  the  Evening  Mail, 
sums  up  his  opinion  of  "  The  Gay  Old 
Dog,"  in  these  terms :  "  No  critic  of  the 
spoken  drama  has  this  season  witnessed  a 
play  that,  for  fidelity  to  life,  can  equal  this 
Hobart  Henley  production,  with  John 
Cumberland  as  the  star.  When  a  photo- 
play gives  new  meaning  to  the  phrase  '  a 
human  document '  there  is  hope  for  the 
youngest  sister  of  the  arts." 


*  'High-Speed"  Auto-Race  Story 


Director  Aliller  is  on  Home-Stretch 
With  "  High-Speed  "  at  Hallmark's 
Studio ;  Release  About  Jan.  i 
'"J^HE  screen  version  of  Clinton  H. 
-*-  Stagg's  popular  automobile  racing 
story,  "  High  Speed  "  is  nearing  completion 
under  the  direction  of  Charles  Miller  at 
Hallmark  Picture  Corporation  Studios,  230 
West  38th  St.  Edward  Earl  and  Gladys 
Hulette  have  the  starring  roles.  Chief  in 
support  are :  Roger  Lytton,  Charles  Hus- 
ted,  Fay  Evelyn,  Ida  Horten,  Jack  Ed- 
wards and  Mathew  L.  Belts.  Roy  Vaughn 
is  cameraman.  Charles  Miller  is  person- 
ally directing  the  production  assisted  by 
All)ert  Cowles,  with  Leon  Britton  super- 
\  isor.  The  screen  adaptation  was  made  by 
John  J.  Glavey,  of  Hallmark,  Scenario 
StafF. 


The  story  centres  around  the  Santa 
Monica  races  held  yearly  in  California  and 
the  automobile  races  held  annually  at 
Sheepshead  Bay.  For  the  racing  scenes, 
Director  Miller  took  his  company  of  more 
than  two  hundred  people  to  the  Sheepshead 
race  track  where  a  race  was  staked  with 
professional  drivers  participating,  it  is  said. 

Frank  G.  Hall,  president  of  the  Hallm.ark 
Pictures  Corporation  announces  that 
"  High  Speed "  will  be  ready  for  release 
under  the  Famous  Directors'  Series  about 
the  first  of  the  year  following  the  Keanan 
Buel  production  recently  completed  at  the 
54th  Street  Studio,  with  Anna  Lehr  and 
Ralph  Kellard,  stars.  With  the  release 
of  "  High  Speed"  there  will  have  been  six 
productions  released  by  the  Famous  Direc- 
tors' Series,  totaling  26  in  all. 


Arthur  F.  Beck  BuysTwoStudios 


Creation  and  Kalem  Plants  in  New 
Jersey  Acquired  ;  "  The  Capitol  " 
to  be  Completed  in  One 

ARTHUR  F.  BECK,  president  of  Artco 
Productions,  Inc.,  and  Beck  Produc- 
tions, Inc.,  has  bought  the  Creation  and 
Kalem  studios  at  Cliffside,  N.  J.,  as  a  re- 
sult of  negotiations  that  have  been  in  prog- 
ress since  the  temporary  leasing  of  these 
properties  recently  by  Mr.  Beck  for  use  in 
the  completion  of  Leah  Baird's  latest  fea- 
ture, "  The  Capitol,"  by  Augustus  Thomas, 
and  "The  Isle  of  Jewels"  serial  for  Pathe 
release,  in  which  Stuart  Holm.es  and  Fran- 
ces Mann  are  co-stars.  The  price  paid 
for  the  buildings  is  given  as  $30,000. 

The  purchase  includes  the  entire  equip- 
ment of  the  properties  and  in  addition  Mr. 
Beck  has  taken  a  long  term  lease  of  the 
ground,  with  an  additional  five  acres  ad- 
joining the  studio  properties,  upon  which 
workmen  are  now  engaged  erecting  ga- 
rages and  hangars  for  two  flying  boats, 
with  a  landing  stage  for  the  latter.  The 
two  machines,  formerly  destined  for  use 


by  the  American  forces  in  France,  w"ere 
purchased  by  Mr.  Beck  two  months  ago. 
They  are  to  be  used  in  the  production  of 
a  serial  which  will  follow  "  The  Isle  of 
Jewels." 

Work  has  already  been  commenced  on 
the  remodeling  and  enlargement  of  the 
studios,  the  plans  providing  for  continua- 
tion of  production  while  this  work  is  in 
progress.  The  entire  lighting  and  mechan- 
ical equipment  are  to  be  overhauled  and 
m.odernized.  Large  signs  surrotuiding  the 
plant  announce  that  it  will  be  known  in 
future  as  the  Leah  Baird  studios.  When 
the  work  of  reconstruction  has  been  com- 
pleted there  will  be  accommodations  for 
three  companies,  Avith  an  outside  stage. 

As  soon  as  the  final  touches  have  been 
administered  to  the  Beck  serial,  "  The  Isle 
of  Jewels,"  for  which  Charles  T.  Dazey 
wrote  the  scenario,  production  will  be 
launched  on  "The  Harvest  Moon,"  one 
of  the  most  famous  of  Augustus  Thomas' 
plays,  the  rights  to  which  have  been  bought 
outright  from  the  author  for  $21,000. 


Clara  K.  Young  and  Garson 
Endorse  Rothacker  Work 

Further  endorsement  of  the  character  of 
laboratory  work  turned  out  by  the  Rot- 
hacker plant  is  contained  in  wires  received 
at  the  Chicago  headquarters  of  the  Com- 
pany from  Clara  Kimball  Young  and 
Harry  Garson,  commenting  on  "  Eyes  of 
Youth"  prints.    Miss  Young's  wire  reads: 

"  Wish  to  extend  to  yourself  and  asso- 
ciates my  heartiest  congratulations  for  the 
wonderful  work  you  have  given  me  on 
Eyes  of  Youth  prints  —  Do  not  think  I 
have  ever  had  the  pleasure  of  seeing  better 
work  and  my  besi  wishes  are  extended  to 
jou  for  your  future  success. 

Mr.  Garson  telegraphed:  "Congratula- 
tions and  thanks  for  the  high  class  work 
that  you  have  given  my  companj-  on  Eyes 
of  Youth  —  Everyone  is  unanimous  in 
praise  of  some  of  the  best  laboratory  work 
that  it  has  ever  been  my  pleasure  to 
witness  on  the  screen  —  Sincere  wishes  for 
your  continuance  of  this  high  grade  of 
work." 


Sterling  Sole  Distributors  for  Hall- 
mark Films  in  Canada 

I.  Soskin,  president  of  Sterling  Filn-.s, 
Ltd.,  of  Montreal  and  Toronto,  Can.,  who 
recently  closed  a  contract  with  Frank  G. 
Hall  president  of  Hallmark  Pictures  Cor- 
poration, whereby  Sterling  Films,  Ltd.; 
will  handle,  exclusively,  in  the  Dominion, 
Hallmark's  Fam.ous  Directors  pictures  — 
twenty-six  in  all  —  and  its  serial  releases 
which  includes  "  The  Trail  of  the  Octo- 
pus "  and  "  The  Sign  of  the  Rat,"  writes 
the  New  York  office  of  Hallmark,  stating 
that  the  report  has  been  erroneously  cir- 
culated, in  Canada,  that  another  distribut- 
ing corporation  is  holding  itself  out  to  be 
the  distributor  of  Hallmark  pictures  in  the 
Dominion.  Mr.  Soskin  states  that  Sterling 
Films,  Ltd.,  is  the  sole  and  exclusive  dis- 
tributor of  Hallmark  pictures  in  Canada. 


Washington    is    Latest    Link  in 
Pioneer    Exchange  Chain 

Screen  Art  Pictures,  Inc.,  of  which 
Michael  Lessy  is  the  head,  is  the  latest 
independent  exchange  organization  to 
affiliate  itself  with  the  progressive  group 
of  Pioneer  Cooperative  Exchanges. 

The  territory  which  will  be  under  the 
jurisdiction  of  the  Screen  Art  Pictures  will 
include  the  District  of  Columbia,  Mary- 
land, Delaware  and  Virginia. 

The  temporary  headquarters  of  the 
Screen  Art  Exchange  ifc^ow  located  at 
1315  Vine  street,  Philadelphia,  but  ar- 
rangements are  now  uader  way  for  the 
leasing  of  an  entire  btiTlding  in  the  centre 
of  the  business  district  of  Washington. 


Hibben  With  Fox  in  Denver 

E.  H.  Hibben,  of  New  York,  is  now 
managing  director  of  the  William  Fox 
Strand  and  Plaza  Theatres  in  Denver. 

Mr.  Hibben  until  recently  was  connected 
with  the  Inter-Ocean  Film  Corporation. 
He  has  been  with  the  Rothacker  Film 
Manufacturing  Co..  Baum.er  Films  of  New 
York,  Keith  Circuit,  Cohan  &  Harris,  Shu- 
bert  Theatrical  Companj-,  Klaw  &  Erlan- 
ger  and  others. 


.V  0  V  ember  22,   i  9  i  9 


3757 


"A  Burlesque  on  Carmen  "  one  of  the  Chaplin 
reissues  to  be  released  by  Victor  Kremer 

Kremer    Inaugurates    Sales  Drive 
For  the  Chaplin  Comedies 

The  New  York  oltices  of  \  ictor  Kremer 
announced  this  week  that  the  sales  clri\  e  in 
behalf  of  the  four  Chaplin  Comedies  con- 
trolled by  his  organization  is  now  imder  wa.w 
In  addition  to  Essanay's  "  A  Burlesque  on 
Carmen,"  Kremer  also  controls  the  rights  in 
the  United  States  and  Canada  to  the  fol- 
lowing Chaplin  production  : — "The  Cham- 
pion," two  parts.  "A  Jitney  Elopement" 
two  parts,  "Work,"  two  parts  and  "By  The 
Sea  "  one  part.  The  following  deals  were 
closed  this  week  whereby  these  pictures 
have  been  acquired  for  state  right  releases 
by  R.  C.  Cropper.  The  Beehive  Exchange, 
Chicago,  Illinois,  for  the  following  states: 
Indiana,  Missouri  and  northern  Illinois. 
Harry  Crandall,  of  Washington,  D.  C, 
who  recently  purchased  "A  Burlesque  on 
Carmen"  for  his  territory,  has  also  acquired 
the  four  other  Chaplins  for  The  District 
of  Columbia,  Virginia,  North  Carolina, 
Maryland  and  Delaware. 

In  connection  witli  the  Chaplin  pictures 
which  he  now  controls,  Victor  Kremer  will 
issue  complete  and  new  advertising  acces- 
'sories  in  the  way  of  posters,  lobby  dis- 
play, slides,  press  sheets,  heralds  and  a 
unique  advertising  novelty  for  the  use  of 
the  exhibitor,  the  details  of  which  will  be 
made  public. 


Additional  Studio  Space  Leased  by 
Famous  Players-Lasky  Corp. 

J.  N.  Naulty,  general  manager  of  the 
Eastern  studios  of  the  Famous  Players- 
Lasky  Corporation,  has  obtained  a  short 
lease  on  the  World  Peerless  studio  at  Fort 
Lee,  N.  J.,  whereby  a  part  of  that  studio 
not  now  being  used  may  provide  room  for 
at  least  two  companies. 

A  delay  was  brought  aliout  in  occupying 
the  Amsterdam  Opera  House,  the  lease  of 
which  was  announced  a  short  time  ago. 
The  cables  supplying  current  to  the  opera 
house  were  not  large  enough  to  hold  the 
high  voltage  necessary  to  supply  the  Klcigs 
and  Cooper-Hewitts  used  in  the  making  of 
pictures.  The  New  York  Edison  Com- 
pany, tore  up  44th  street  for  a  block  and 
laid  the  necessary  cable  that  would  allow 
production  to  start  on  "  Dr.  Tekvll  and  Mr. 
Hyde." 


Spanish  Author 

\''icente  Blasco  Ibanez,  Novelist,  in 
X'isit  to  Fort  Lee  Sees  Various 
Phases  of  Film  Manufacture 

ACCORDING  to  a  report  from  the  Fox 
Film  Corporation,  Vicente  IMasco 
Ibanez,  the  noted  Spanish  novelist,  was  re- 
cently the  guest  of  the  corporation  and 
among  other  things  enjoyed  an  inspection 
trip  to  the  Fox  Studios  at  Fort  Lee.  The 
visit  to  the  Fort  Lee  establishment  grew 
out  of  an  expressed  wish  on  the  part  of 
the  writer  to  see  just  how  films  were  made. 

Mr.  Blasco —  that  is  the  way  the  Spanish 
address  him,  according  to  the  Fox  an- 
nouncement—  was  met  at  his  hotel  by  a 
representative  of  Mr.  Fox  and  was  driven 
to  the  Fort  Lee  studios  via  Riverside  Drive. 
The  novelist  is  said  to  have  spoken  with 
admiration  of  the  beauties  of  the  Hudson 
and  to  have  been  charmed  with  the  wonder 
of  the  city's  sky-line  which  unfolded  itself 
as  the  party  ascended  the  Palisades. 

As  the  author  entered  the  studio,  follow- 
ing his  arrival  at  Fort  Lee,  an  orchestra, 
under  the  direction  of  Edwin  Bachman, 
played  ".\  Spanish  Dance."  This  was  fol- 
lowed by  other  selections.  A  company  with 
William  Farnum  in  the  lead  was  at  work 


At  Fox  Studios 

when  Mr.  Blasco  made  his  entry.  The  Fox 
star  ceased  action  to  be  introduced  and  to 
exchange  greetings.  J.  Gordon,  who  is 
directing  the  present  Farnum  picture,  was 
also  presented.  The  author  expressed  his 
pleasure  at  meeting  Mr.  Farnum  and  at  the 
opportunity  of  seeing  the  actual  operations 
of  the  Fox  Film  Corporation.  A  special 
showing  of  the  "Wings  of  the  Morning" 
in  which  William  Farnum  is  starred  was 
put  on  for  Mr.  Blasco's  entertainment. 

.\ftcr  taking  leave  of  Mr.  Farnum  and 
his  company,  the  writer  was  shown  through 
the  laboratory  of  the  Fox  Film  plant,  where 
the  visitor  was  enabled  to  see  all  the  proc- 
esses of  developing,  drying,  cutting,  join- 
ing and  printing.  The  distinguished  guest 
is  said  to  have  expressed  himself  in  enthu- 
siastic terms  o\  cr  the  way  in  which  Amer- 
ican ingenuity  has  dcviscjl  so  many  labor- 
saving  machines  for  the  development  of  the 
industry. 

On  his  return  to  the  cily  the  novelist  was 
taken  to  the  home  office,  where  he  was  pre- 
sented to  William  Fox  whom  he  compli- 
mented upon  the  high  quality  of  his  pro- 
ductions and  the  efficiency  of  the  studios 
and  laboratory,  it  is  said. 


CompletingHelenHolmes  Series 


First  Seveti  Episodes  Shown  State 
Right  Btiyers  Said  to  Hold 
Scores  of  Thrills 

NATHAN  HIRSH,  producer  of  many 
popular  screen  offerings  and  presi- 
dent of  the  Aywon  Film  Corporation,  an- 
nounces that  the  Helen  Holmes  series,  con- 
sisting of  twenty  episodes  of  two  reels 
each,  will  soon  be  completed. 

The  first  seven  of  this  series  have  been 
completed  and  slate  right  buyers  from 
many  parts  of  the  country  have  admitted 
the  series  to  be  the  best  two  reelers  upon 
the  market  to-day. 

This  popular  series  of  two  reel  thrillers 
that  Mr.  Hirsh  is  now  offering,  is  adapted 
from  the  well  known  "  Hazards  of  Helen  " 
railroad  series.  Each  episode  is  complete 
in  itself,  the  stories  being  written  with  the 
expressed  purpose  of  providing  modern 
film  fans  with  two  reels  of  solid  entertain- 


ment. There  arc  claimed  to  be  thrills  in 
abundance,  plenty  of  action,  and  unbe- 
lie\able  stunts  offered  that  only  Helen 
Holmes  can  do.  The  artistic  nature  of 
these  two  reel  thrillers  is  further  enhanced 
by  attractive  and  illustrated  titles. 

The  progressive  state  right  buyer  is  tak- 
ing advantage  of  this  opportunity,  it  is  said, 
with  the  result  that  a  numlier  of  United 
States  territories  have  been  sold.  Mr. 
Hirsh  further  aimounces  that  the  states  of 
New  York  and  New  Jersey  will  soon  be 
ready  for  the  exhibitors  who  may  apply  for 
bookings  direct  from  the  Aywon  Film  Cor- 
poration, 729  Seventh  Avenue,  New  York 
City. 

In  order  to  aid  exhibitors  to  properly 
exploit  this  popular  railroad  series,  Mr. 
Hirsh  has  provided  advertising  accessories 
that  he,  personally,  can  recommend  as 
being  of  an  assured  help  in  aiding  the  state 
right  buyer  and  the  exhibitor. 


Harold  Lloyd  Fully  Recovered 


Comedian  Makes  Flying  Trip  to  New 
York  Before  Resuming  Permanent 
Work  on  His  Comedy  Series 

HAROLD  LLOYD,  the  Pathe  comedian, 
completely  recovered  from  the  ac- 
cident which  kept  him  in  a  hospital  for 
several  weeks,  stopped  long  enough,  after 
resuming  work  on  his  new  series  of 
$100000  two  reel  comedies,  to  make  a  hur- 
ried trip  to  New  York.  Lloyd  arrived  in 
New  York  City  on  Thursday  last,  accom- 
panied \iy  Hal  E.  Roach,  President  of  the 
Rolin  Film  Company,  producing  the  Lloyd 
comedies,  and  the  one  reelers  featuring 
"  Snub "  Pollard.  The  comedian  arrived 
here  just  in  time  to  attend  the  showing  of 
his  first  two  reeler,  "  Bumping  into  Broad- 


way," which  was  featured  by  the  Rialto  and 
Strand  Theatres. 

Fred  C.  Quimby,  director  of  Pathe  Ex- 
changes reports  that  the  new  $100,000  come- 
dies are  meeting  his  every  expectation,  and 
more.  The  most  important  theatres  in 
Chicago  have  all  signed  the  Lloyd  features. 

Immediately  upon  his  return  to  Los 
.Angeles,  Lloyd  plans  to  resume  work  on 
the  comedy  he  "  jumped "  to  make  the 
trip  to  New  York.  It  is  the  most  pre- 
tentious production  he  has  ever  attempted, 
and  the  strongest  effort  will  be  made  to 
have  it  surpass  its  predecessors —  "  Bump- 
ing into  Broadway,"  "  Captain  Kidd's 
Kids,"  "  From  Hand  to  Mouth  '  and  "  His 
Royal  Slyness." 


3758 


Motion  Picture  News 


Picture  Aids  Recruiting  Drive 


"  The  Lost  Battalion  "  Acquires  Much 
Valual^le  Exploitation  in  Marine 
Campaign  for  More  Members 

<<'T^HE  Lost  Battalion,"  released  through 
-1-  W.  H.  Productions  Co.,  is  meet- 
ing with  great  success  in  the  Wisconsin 
territorj'-,  it  is  reported  by  ihc  Wisconsin 
Film  Corporation  of  Alilvvaukce,  Wis., 
which  gives  an  interesting  account  of  a  few 
of  the  exploitation  "  stunts "  employed  in 
their  territorj-. 

"  We  are  using  the  services  of  Captain 
Stanley  Huntley  Lewis,  special  aid  to  the 
L'nited  States  Marine  Corps,"  writes  the 
Wisconsin  exchange,  "  in  promoting  pub- 
licity for  '  The  Lost  Battalion,'  working  out 
of  the  larger  cities  in  Wisconsin. 

"  Captain  Lewis  has  a  large  aiitomoljilc 
built  like  a  submarine.  Mounted  on  the 
rear  of  this  car  is  a  Colt  machine  gun  which 
saw  four  years  of  continuous  service  in 
France  with  the  French  army,  and  which 
is  said  to  ha^  e  killed  at  least  two  thousand 
Germans.  An  oflicial  statement  to  that  ef- 
fect from  the  French  war  office  accom- 
panies the  gun.  The  car  is  equipped  with 
a  military  bugle  played  by  a  keyboard  and 
is  blown  by  an  exhaust  on  the  engine.  On 
this  the  captain  plays  all  the  army  calls, 


whicii  can  be  heaul  Irom  a  distance  oi  bail 
a  m.ile. 

"  In  hi.,  full  capacity  as  special  aid  to  the 
Marine  Corps,  with  credentials  from 
Washington,  Captain  Lewis  is  authorized 
,to  secure  a  detail  of  marines  from  a  re- 
cruiting station  to  accompany  him  and 
assist  him  in  this  exploitation  work.  He 
establishes  a  branch  for  the  marine  corps 
at  each  theatre  during  the  run  of  'The  Lost 
Battalion.' 

".^n  expert  artist  in  water  colors,  in  each 
city  he  arranges  with  the  proprietors  of 
the  leading  mercantile  establishments  for 
the  use  of  their  large  plate  glass  windows. 
On  the  otitside  of  these  windows,  he  paints 
in  water  color,  signs  for  '  The  Lost  Bat- 
talion,' combined  with  the  advertisement  of 
the  Marine  Corps,  covering  the  entire 
window. 

"  Captain  Lewis  makes  not  only  the  city 
in  which  '  The  Lost  Battalion'  is  running, 
but  all  surrounding  towns  as  well.  He  lec- 
tures at  noon  at  the  \arious  factories,  ad- 
dresses schools,  making  also  short  ad- 
dresses from  his  car  in  front  of  the  theatre. 
He  has  the  privilege  through  his  connec- 
tion with  the  Marine  Corps,  of  distributing 
printed  matter  from  his  car,  containing  ad- 
vertising on  '  The  Lost  Battalion  '  and  the 
Marine  Corps." 


Variety  of  Paramount  Releases 


November  9th  Sees  Issue  of  Three 
New  Features  With  Weil-Known 
Stars  in  the  Casts 

AN  announcement  has  been  received  to 
the  effect  that  on  November  9  Fa- 
mous Players-Lasky  Corporation  resumes 
its  policy  of  releasing  two  and  three  pro- 
ductions a  week  alternately.  For  that  date 
three  Paramount- Artcraft  pictures  are 
scheduled.  They  are  "  Luck  in  Pawn," 
starring  Marguerite  Clark ;  Charles  Ray  in 
"  Crooked  Straight,"  and  Enid  Bennett  in 
"  What  Every  Woman  Learns."  The  two 
last  named  are  Thomas  H.  Ince  produc- 
tions. 

Walter  Edwards  directed  "  Luck  in 
Pawn,"  which  is  one  of  the  five  produc- 
tions which  Miss  Clark  made  in  California 
this  year.  Charles  Meredith  plays  oppo- 
site   Miss    Clark    in    "  Luck    in  Pawn." 


Thomas  D.  Perssc,  Lcota  Lorraine,  Rich- 
ard Wayne  and  Lillian  Langdon  are  also 
in  the  cast,  and  a  delightful  child  role  is 
played  by  Pat  Moore. 

Charles  Ray's  leading  woman  in 
"  Crooked  Straight "  is  Margery  Wilson, 
who  has  appeared  with  the  star  before  and 
also  with  William  S.  Hart.  Otto  HoiTman, 
well  known  to  Ince  fans  as  a  character 
actor  in  old  m.an  parts,  has  a  characteristic 
role.  Gordon  Mullen  plays  the  heavy,  and 
Wade  Boteler  is  also  included  in  the  small 
but  select  roster. 

"  What  Every  Woman  Learns,"  the  other 
Ince-supervised  release  of  the  9th,  in  which 
Enid  Bennett  is  starred,  was  written  by 
George  B.  Lewis. 

Milton  Sills,  as  the  hero;  Irving  Cum- 
mings,  Theodore  Roberts,  Lydia  Knott  and 
William  Conklin  make  up  a  cast  of  more 
than  ordinary  strength. 


Griffith  Treats  Novel  Theme 


In  "  The  Greatest  Question,"  Made 
For  the   First   National,  Topic 
of   Spiritualism  is  Treated 

DW.  GRIFFITH  in  his  initial  attrac- 
•  tion  for  First  National  Exhibitors' 
Circuit  has  unearthed,  it  is  claimed,  a  new 
and  popular  subject  which  will  enable  ex- 
hibitors to  appeal  to  women  patrons  with 
som.cthing  other  than  a  love  theme.  Based 
upon  the  thought  of  whether  communica- 
tion with  the  dead  is  fact  or  fancy,  the  pro- 
duction is  entitled  "  The  Greatest  Question," 
and  is  prefaced  by  a  remark  from  the  mas- 
ter director  stating  that  despite  the  convic- 
tions and  sincerity  of  many  of  us,  there  is  a 
Great  Question  in  the  minds  of  the  ma- 
jority. 


The  element  of  Spiritualism,  that  charac- 
terizes this  initial  First  National  release 
from  Griffith  is  one  said  to  be  hitherto  un- 
touched in  motion  pictures.  Treated  skil- 
fully and  in  a  manner  that,  according  to 
reports,  grips  an  audience  in  typical  Griffith 
fashion,  the  question  looms  great  in  the 
minds  of  those  who  will  see  the  picture. 

The  announcement  at  hand  states  that,  in 
treating  this  timely  theme,  Mr.  Griffith  at 
no  time  takes  his  story  into  situations  where 
the  thought  becomes  confused;  but  on  the 
other  hand,  confines  his  scope  to  the  effect 
of  the  problem  upon  a  poor  family  of  farm.- 
folk  whose  main  source  of  livelihood  is 
taken  from  them  as  the  result  of  an  heroic 
action  that  was  never  known. 


Colleen  Moore  \\ho  heaUs  trie  cast  in  the  new 
Christie  special  "  A  Roman  Scandal 

Featurettes     Based     on  Biblical 
Stories  Put  Out  by  Spanuth 

Here's  another  new  idea  for  pictures 
concei\ed  b>'  H.  A.  Spanuth,  president  of 
the  Com.monwealth  Pictures  Company, 
Chicago,  which  seems  to  be  timely,  as  it 
will  aid  in  overcoming  the  opposition  to 
motion  picture  shows  on  Sunday,  which, 
at  the  present  is  agitating  manj-  locali- 
ties. 

This  latest  inspiration  of  Mr.  Spanuth, 
who  was  the  first  to  introduce  vaudeville 
to  the  screen  in  his  Spanuth's  Original 
\'od-a-\'il  Movies,  is  to  be  known  as 
"  Spanuth's  Sermonettes."  It  is  not  the 
intention  to  "  preach "  in  these  sermon- 
ettes, and  they  are  entirely  non-sectarian. 
The  sermonettes  will  transfer  to  the 
screen  the  stories  of  the  Bible  and  the 
messages  they  are  intended  to  bring  to 
mankind.  Each  sermonette  is  in  two  parts, 
the  first  the  picturization  of  the  text  and 
story  taken  from  the  Bible,  and  the 
second,  the  piodern  story  showing  the 
adaptation  of  the  message  to  our  every- 
day life. 

The  first  of  these  novelty  films  will 
have  for  its  theme,  the  Christmas  story 
—  The  Birth  of  Jesus,  the  Christ  Child, 
especially  appropriate  for  showing  during 
the  holidays.    It  will  be  readv  Dec.  1. 


Tenor  and  Ten-Year  Old  Star  to 
Appear  with  Edith  Taliaferro 

E.  Coit  Albertson,  who  sang  the  tenor 
role  in  such  operatic  productions  as  "  The 
Sultan  of  Zula "  and  "  Madame  Sherry," 
has  deserted  the  field  of  light  opera  and  is 
now  engaged  in  the  leading  role  opposite 
Edith  Taliaferro  in  the  photoplay,  "  Who's 
Your  Brother?"  While  the  legitimate 
stage  is  reported  to  have  sustained  a  real 
loss  in  the  absence  of  Mr.  Albertson's 
voice,  the  "  silent  drama "  is  reported  to 
have  won  a  picture  artist  of  no  mean 
ability. 

Another  feature  of  the  "  Who's  Your 
Brother?  "  cast  is  the  presence  of  Elizabeth 
Kennedy,  the  ten-year  old  star,  who  plays 
the  part  of  a  boy  in  the  picture.  Besides 
Miss  Taliaferro,  Mr.  Albertson  and  Miss 
Kennedy,  the  cast  includes :  Frank  Bur- 
beck,  Gladden  James,  Herbert  Fortier,  Mrs. 
Elizabeth  Garrison,  Edith  Stockton.  Paul 
Panzer  .-.nd  others. 


Robertson-Cole  Reviews  Work 


November  22,   i    i  9 

Fox  Adds  Wells  Hawks  to  Staff; 
Publicist  of  Wide  Experience 

The  Fox  Film  Corporation  announces 
that  it  has  secured  the  services  of  Wells 
Hawks  in  the  capacity  of  special  represen- 
tative of  the  F'ox  organization.  Air.  Hawks 
has  been  recently  placed  on  the  inactive 
list  of  the  United  States  Xavy,  his  rank 
being  that  of  a  Lieutenant  Commander, 
U.  S.  N.  R.  F. 

The  new  Fox  publicist  is  a  man  of  wide 
newspaper  experience  gained  in  New  York, 
Washington  and  Baltimore.  Some  of  the 
theatrical  stars  and  organizations  with 
whom  Mr.  Hawks  has  been  associated  in 
the  past  as  a  publicity  man  include,  ac- 
cording to  re])orts :  Charles  Frohman, 
Maude  Adams.  John  Drew,  Ethel  Barry- 
more,  Julia  Marlowe,  E.  H.  Sothern  and 
Sir  Henry  Ir\ing;  the  New  York  Hippo- 
drome, Dreamland,  the  Ringling  Brothers 
Circus,  the  Metropolitan  Opera  Company, 
and  Klaw  &  Flrlanger.  He  is  also  said  to 
have  been  associated  with  the  I'nivcrsal 
Filrr.  Corporation  and  the  Famous  Play- 
ers, and  to  have  supervised  the  personal 
publicity  of  Mary  Pickford. 

\Vhile  serving  as  publicity  officer  of  the 
Xavy,  Mr.'  Hawks  is  reported  to  have  been 
entrusted  with  several  important  publicity 
and  photographic  missions  and  to  have 
been  elevated  to  the  rank  of  a  full  com- 
mander in  recognition  of  his  efficient  serv- 
ices.   

Facts  and  Follies  Company  is  En 
Route  for  Florida  Studios 

Director  Wray  Physico  and  the  entire 
Facts  and  Follies  Company  of  over  30 
artists  and  assistants  sailed  last  week  on 
the  steamship  "  Mohawk  "  for  Jacksonville. 
Arrangements  have  been  made  whereby 
the  Dittenfass  studio  will  be  used  for  the 
winter  months. 


Chester  Returns  from  the  Coast 

C.  L.  Chester,  producer  of  Chester  Out- 
ings and  Screenics,  who  has  been  combin- 
ing business  and  pleasure  in  Los  Angeles 
for  the  past  three  weeks,  returned  last 
week. 


Grace  Davison.  Pioneer  >t;ir  \\\:o  is  working 
on  her  second  production  for  that  company- 


Report  Cites  I'ast  Veai'.s  Expansion 
in  lUisiiiess,  ICxchangcs,  and  in  tlie 
Number  anil  (Juality  of  Pictures 

THE  entire  fourth  floor  of  the  Mecca 
building  at  Forty-seventh  Street  and 
Broadway,  with  the  exception  of  a  few 
small  rooms,  has  now  been  taken  over  b.\- 
Robersion-Cole  and  is  the  Home  Office  of 
the  Robertson-Cole  Compan.v  and  the 
l\obertson-Cole  Distributing  Corporation. 

In  jess  than  a  year  this  company  has 
placed  on  the  market  more  than  a  score  of 
motion  picture  plays,  which  ha\e  been 
greeted  by  press  and  public  as  successes, 
and  has  released  a  feature  play  each  week. 
.\  one-reel  comedy  has  also  iicen  released 
eacn  week  since  August  1st.  In  recent  an- 
nouncements, it  is  made  known  that  \cry 
shortly  ten  one-reel  pictures  of  the  South 
Seas  and  30  Ad\  enture  Sccnics  will  be  re- 
leased. 

Starting  %\ith  the  Martin  Johnson  ])ic- 


tnres,  "Cannibals  of  the  South  Seas"  and 
"  Captured  by  Cannibals,"  the  lodowiiig 
specials  were  released:  "The  Turn  in  the 
Road,"  "  Better  Times,"  ''  The  Other 
Half,"  "  Poor  Relations,"  "  W  hat  Every 
Woman  WaiUs,"  "  Man's  Desire,"  "  The 
House  of  Intrigue  "  and  "  Tne  Open  Door." 

Next  came  the  news  of  the  opening  of 
the  Robertson-Cole  Exchanges.  Almost 
overnight  the  liranch  olViccs  of  the  company 
were  opened  in  twenty-six  cities  through- 
out the  country  and  a  complete  executive, 
clerical  and  sales  force  was  cstablislied  in 
each  one. 

The  new  force  went  to  work  with  vim 
and  energy,  and  it  is  the  statement  of  offi- 
cials of  the  Distributing  Corporation  that 
a  steady  increase  of  booking  has  been  re- 
ported each  week,  culminating  in  the  past 
week  "  in  an  enormous  flood  of  contracts  " 
secured  in  the  "  Robertson-Cole  Get- 
Togethcr  Week." 


Hallmark's  New  Field  Managers 


Stephens,  ]\Iintz  and  Starr  Added  to 
Sales  Staff  to  Accommodate  the 
Recent  Territorial  Expansion 

WITH  the  addition  to  its  sales  forces  of 
S.  T.  Stephens,  and  M.  J.  Mintz  as 
field  managers  and  M.  Harlan  Starr  as 
special  representative,  covering  the  entire 
United  States  territory.  Hallmark  Pictures 
Corporation  has  one  of  the  most  complete 
sales  organizations  in  the  picture  field  ac- 
cording to  a  statement  made  by  Frank  G. 
Hall,  president  of  Hallmark. 

Following  the  accjuisition  of  the  Exhibi- 
tors Mutual  Distributing  Corporation  ex- 
changes and  the  reorganization  and  enlarge- 
ment of  its  own  sales  forces  to  accommo- 
date the  change,  Mr.  Hall  and  W-".  F. 
Rodgers,  general  ■  sales  manager  of  Hall- 
mark Pictures  Corporation  thought  it  ad- 
visable to  create  three  new  offices  known 
as  field  managers  and  special  representa- 


tives. Messrs.  Stephens,  Minlz  and  Starr 
were  engaged  to  fill  these  offices  because  of 
their  experience  in  the  distributing  and 
sales  end  of  the  motion  picture  business 
and  their  familiarity  with  the  territory 
over  which  they  will  work. 

S.  T.  Stephens,  who  will  cover  the  Far 
West  was  formerly  general  supervisor  of 
exchanges  for  Exhibitors  Mutual  and 
supervised  the  southern  exchanges  for 
more  than  three  years. 

M.  Harlan  Starr  was  formerly  the  First 
National's  sales  manager  in  the  Michigan 
territory,  after  which  he  entered  the  em- 
ploy of  the  Clark-Cornelius  Corporation  as 
field  manager,  and  held  this  position  until 
the  time  he  was  assigned  to  Hallmark. 

Mr.  J.  Mintz,  who  with  Mr.  Stephens  has 
been  placed  in  one  of  the  two  newly 
created  offices  of  field  managers,  has 
operated  for  many  years  in  the  Chicago 
territory  as  manager  for  independent  ex- 
changes. 


"Eyes  of  Youth"  Book  is  Ready 


Harry  Reichenbach  Reports  That  He 
Has  Compiled  an  Elaborate  and 
Effective  Exhibitors'  Book 

HARRY  REICHENBACH  reports  the 
completion  of  an  effective  press  book 
which  puts  into  the  hands  of  exhibitors 
"  a  modus  operandi  unequalled  in  originality 
and  make  up,"  it  is  claimed  to  draw  the 
crowds  to  the  presentation  of  "  Eyes  of 
Youth,"  w'itli  Clara  Kimball  Young.  Those 
who  have  viewed  the  campaign  book  assert 
it  to  be  an  invaluable  aid  to  exhibitors  in 
the  intensive  exploitation  by  the  Equity 
Pictures  Corporation,  Inc.,  of  this  six-reel 
Harry  Garson  Special  Production  of  Max 
Marcin's  stage  play. 

One,  three,  six  and  twenty-four  sheet 
posters  visualize  the  most  important  epochs 
of  the  story.  Eight  pages  are  devoted  to 
outstanding  display  advertising,  for  which 
cuts  of  various  size  and  attractive  variety 
are  said  to  be  available,  including  mats  of 
all  cuts.    There  are  also  dignified  heralds, 


announcement  slides,  emphasizing  marked 
epochs  throughout  the  story  of  variegated 
colors,  comprising  amlier,  rose  and  blue 
tints,  and  pleasing  combinations  of  coloring. 

According  to  reports  received,  lobby  dis- 
plays of  all  sizes  and  descriptions,  lobby 
cards,  program  suggestions,  readers  for  pre- 
liminary insertion,  biographies,  thumb-nail 
press  stories  make  up  a  striking  array 
which  will  supply  unquestionable  aid  to 
the  exhibitors  and  cannot  fail  it  is  claimed, 
to  attract  a  wide-spread  attendance. 

Hand  colored  photos  of  Clara  Kimball 
Young,  22  iby  28,  will  be  seen  in  the  lobbies 
of  the  'best  houses,  while  hand-decorated 
.school  slates,  chestnut  tag  announcements, 
"Eyes  of  Youth"  eye  glasses,  and  other 
Reichenbach  symbols  have  already  been  sent 
broadcast,  it  is  asserted.  According  to 
statements  made,  illuminated  signs  will  be 
seen  in  conspicuous  motion-picture  centers 
of  the  United  States,  while  bill-post  space 
on  Elevated  and  Subway  roads  has  been 
obtained. 


3760 


Motion  Picture  News 


"Every  woman" 

F.  P.-Lasky's  Screen  Production  of 
Noted  Allegory  Said  to  Improve 
on   the   Stage  Presentation 

THE  first  print  of  "  Everyvvoman," 
Famous  Players-Lasky's  Paramount- 
Artcraft  version  of  Walter  Browne's  moral- 
ity play  which  won  such  success  on  the 
stage  simultaneously  in  America,  Europe 
and  AustraUa  a  few  seasons  ago,  arrived  in 
New  York  recently  and  was  shown  to  the 
cxecuti\es  of  the  company  and  the  mem- 
bers of  the  PuhHcity  and  Advertising  De- 
partment. The  picture  is  said  to  have  been 
received  with  the  utmost  enthusiasm  l)y  all 
present. 

George  H.  Mclford  was  assigned  the  task 
of  making  the  play  into  a  photodramatic 
spectacle,  and  his  efforts  are  reported  to 
have  met  with  unusual  success  and  to  have 
resulted  in  a  production  which,  it  is  as- 
serted by  Famous  Playcrs-Lasky,  has  sel- 
dom been  approached  in  lavishness.  The 
continuity  by  Will  M.  Ritchey  and  the 
titles,  embellished  by  the  sculptural  art  of 
Willie  Hopkins,  add  to  the  attractive  fea- 
tures of  the  finished  product.  The  various 
big  scenes,  it  is  reported,  demand  gorgeous 
settings  and  gownijig.  and  the  picture  is 
said  to  set  a  new  standard  in  costuming 
for  motion  picture  productions 


Offices  in  Five  Large  Centers  are 
Given  Additional  Floor  Space  to 
Accommodate  Increased  Demand 

VITAGRAPH  reports  that  owing  to  the 
increasing  demand  for  its  products,  it 
has  found  it  necessary  to  establish  branch 
exchanges  in  Buffalo  and  Albany,  and  in 
addition  to  move  the  branches  in  Phila- 
delphia, New  Orleans,  Washington,  D.  C, 
Kansas  City  and  St.  Johns,  B.  C,  into 
larger  quarters. 

"  The  new  Vitagraph  exchanges  at  Buf- 
falo and  Albany  are  already  in  operation," 
said  John  M.  Quinn,  general  manager  of 
Vitagraph,  Inc.,  "  and  the  final  arrange- 
ments for  three  additional  exchanges  in 
other  large  cities  will  be  completed  within 
a  week. 

"  In  Philadelphia  the  branch  office  was 
moved  from  229  North  Twelfth  street  to 
1225,  1227  and  1229  Vine  street,  where  its 
handsome  offices  are  located  on  the  street 
floor.  Vitagraph  entertained  the  exhibitors 
of  the  Philadelphia  district  on  the  occasion 
of  the  formal  opening,  with  Corinne  Grif- 
fith, Gladys  Leslie  and  Jean  Paige  as  special 
hostesses. 

"  The  New-  Orleans  branch  has  moved 
from  347  Caroldelet  street  to  a  three-story 
building  at  420  Camp  street,  in  the  heart 
of  the  business  section  of  the  city.  In 
Washington  the  branch  has  added  another 
floor  to  its  already  commodious  quarters, 
giving  it  an  additional  3,000  square  feet 
of  floor  space.  The  Kansas  City  branch 
also  had  added  several  feet  of  floor  space 
by  moving  to  new  quarters. 

"At  St.  Johns,  one  of  the  most  im- 
portant film  centres  in  Canada,  our  branch 


Ready  to  Show 

Some  remarkable  effects  in  photography 
are  said  to  have  been  introduced  by  Paul 
Perry.  Notable  among  these  is  the  treat- 
ment of  the  character  Nobody.  This  is 
accom.plishcd  by  double  exposure,  making 
the  figure  entirely  visible  yet  transparent. 
Double  exposure  is  also  cleverly  employed 
in  bringing  out  the  figure  of  Flattery,  who 
appears  in  reflection  whenever  Everywoman 
looks  into  her  mirror. 

Violet  Heming  was  sent  to  California  to 
play  the  title  role  and  to  be  featured  along 
with  Theodore  Roberts  and  Wanda  Haw- 
ley.  Miss  Hawley,  incidentally,  plays  the 
role  of  Beauty  in  the  allegory.  Then  there 
is  Clara  Horton,  as  Youth ;  Margaret 
Loomis,  as  Modestj- ;  Mildred  Reardon,  as 
Conscience,  and  Rcl)e  Daniels  as  \'ice.  In 
addition,  Theodore  Roberts  portrays 
Wealth;  Monte  Blue  is  Love;  Edythe 
Chapman  is  Truth ;  Irving  Cummings  is 
Passion  ;  James  Neill  is  Nobody  ;  Raymond 
Hatton  is  Flattery ;  Lucien  Littleficld  is 
Lord  Witless;  Noah  Beery  is  Bluff;  Jay 
Dwiggins  is  Stuff ;  Tully  Marshall  is  Puff ; 
Robert  Brower  is  Age ;  Charles  Ogle  is 
Time;  Fred  Huntley  is  Dissipation  and 
Clarence  Geldart  appears  as  the  Auctioneer 
in  the  prologue. 

"  Everywoman,"  it  is  said,  will  be  given 
to  the  public  December. 21  St. 


is  moving  from  167  Prince  William  street 
to  the  street  floor  and  basement  of  the  big 
British  North  American  Bank  building  on 
the  same  street.  A  five  years'  lease  was 
taken  on  the  new  offices  and  the  work  of 
l)uilding  \aulls  and  a  large  projection  room 
is  already  under  way." 


Real  Life  Stories  and  Characters 
in  Bloxbie  Productions 

What  is  claimed  to  be  a  distinct  triumph 
in  an  original  departure  from  the  regular 
style  of  motion  pictures,  is  that  of  the  Blox- 
bie Film  Corporation.  The  company  mak- 
ing pictures  for  the  state  right  m.arket  has 
capitalized  on  what  is  said  to  be  a  new 
idea  and  entirely  different  from  any  pic- 
tures being  released  to-day. 

Heroes  and  heroines  have  been  selected 
from  the  plain  people  in  every  walk  of 
life,  and  from  each  individual  the  'story 
of  their  past  life  has  been  woven  into  a 
scenario  and  picturized  for  the  screen.  It 
is  stated  that  each  picture  will  be  pro- 
duced only  around  those  who  have  had 
sufficient  publicity  and  adventurous  life  to 
warrant  the  producers'  success. 

"  Young  Americans  "  is  the  title  chosen 
for  the  series;  each  playlet  complete  in  it- 
self and  running  about  two  reels.  The  first 
picture  entitled  "  Buddies "  features  Cor- 
poral Barny  Tovin  and  Sergeant  Howard 
Cooper.  The  second  is  "  The  Doughnut 
Girls,"  featuring  the  Mclntyre  sisters 
who  risked  their  lives  serving  doughnuts 
with  the  Salvation  Army  while  in  France. 
The  success  for  the  "  Young  American " 
series  is  claimed  on  the  basis  that  they  re- 
flect the  spirit  of  the  times. 


"  Deliverance  "  Credited  as  Being 
a  Truly  Great  Picture 

There  have  been  quite  a  number  of 
really  big  motion  pictures  made  in  the  last 
few  years  but  according  to  New  York 
critics  among  the  most  wonderful  of  all 
is  that  of  Helen  Keller,  the  deaf,  dumb 
and  blind  girl,  in  "  Deliverance,  '  which 
was  produced  originally  at  the  Lyric 
Theatre,  New  York  City,  and  which  will 
be  seen  in  this  city  in  a  very  short  time. 
The  critic  of  the  New  York  Times  says 
"  it  is  a  succession  of  wonders  "  and  that 
seems  to  be  everybody  else's  conclusion 
who  has  seen  it. 

Helen  Keller  has  accomplished  so  many 
remarkable  feats  she  has  been  appropriately 
called  the  "eighth  wonder  of  the  world" 
and  it  is  astounding  to  think  that  she 
should  have  made  such  a  pronounced  suc- 
cess in  a  moving  picture  which  fate  denies 
her  the  privilege  of  ever  seeing. 


John  H.  Turner's  "  Simple  Souls  " 
Purchased  For  Blanche  Sweet 

Pathe  Exchange,  Inc.,  has  recently  re- 
ceived word  from  the  Jesse  D.  Hampton 
studios  in  California  that  the  latest  work  of 
the  English  novelist,  John  Hastings  Tur- 
ner, "  Simple  Souls,"  has  been  purchased 
and  will  be  filmed  shortly  for  Blanche 
Sweet. 

The  work  is  described  as  a  "  pure,  de- 
lightful comedy,"  and  as  "  one  of  the  most 
original  and  entertaining  books  of  the  sea- 
son, filled  on  every  page  with  irresistible 
humor."  Miss  Sweet  believes  that  it  will 
give  her  the  greatcs.t  opportunity  she  has 
enjoyed  in  a  long  time  to  display  her  tal- 
ents in  the  comedy  line. 


Song  on  "House  Without  Children" 

A  wealth  of  music  has  been  inspired  by- 
Robert  McLaughlin's  human  interest 
drama,  "  The  House  Without  Children." 
Mr.  William  R.  Haskins  has  composed  the 
music  to  homely  lyrics  by  Will  A.  Heelan 
of  a  song  bearing  the  same  title  as  the 
photoplay,  and  the  song  has  been  accepted 
by  Argus  Enterprises,  Inc.,  as  the  official 
song  of  the  production,  although  another 
song  had  pre\iously  been  inspired  by  the 
little  girl  in  the  story  and  had  been  in- 
dorsed and  is  to-day  sung  in  conjunction 
with  the  presentation.  It  is  entitled  "  Your 
Clouds  Have  a  Silver  Lining." 


"After  the  Storm,"  with  Edith  Day 
in  Lead,  Due  on  Nov.  1  7. 

Carle  Carlton,  General  Manager  of  the 
Crest  Picture  Corporation,  announces  that 
the  new  feature  moti-on-picture,  entitled 
"After  the  Storm,"  featuring  Edith  Day 
and  directed  hy  Paul  Scardon,  will  he  re- 
leased on  or  about  the  17th  of  November. 

Edith  Day  will  appear  on  the  stage  in 
"  Irene,"  at  the  Vanderbilt  Theatre  on 
November  18,  1919. 


Thomas  Carrigan  With  Capellani 

Thomas  J.  Carrigan  has  been  engaged 
by  Director  George  Archainbaud  for  the 
lead  in  June  Caprice's  next  picture  for 
Albert  Capellani.  Mr.  Carrigan  played 
the  title  role  in  the  screen  version  of 
"  Checkers." 


Vitagraph  Opens  New  Branches 


3761 

'  The Capi tol ' '  Scheduled  Dec.  7 


November  22,   i  9  i  9 

Old  Eclair  Company  to  Resume 
Activities  in  Filmdom 

W  e  learn  through  Mr.  Ralisbonnc,  who 
has  just  returned  from  a  three  months' 
trip  to  "England  and  the  Continent,  that 
the  old  Eclair  Company  of  Paris  has 
emerged  from  the  comparative  inactivity 
forced  upon  it  by  the  war  into  a  new  and 

iiianciallv  strong  organization  wilh  a  capi- 

al  of  5,600,000  francs. 

The  new  company  will  not  produce  films 
i  ut  will  print  and  distribute  the  best  pic- 
uircs  oi)tainable  on  the  world's  market. 
Mr.  Ratisbonne  is  negotiating  lonu-tcrm 
loniracts  for  the  printing  and  distrii)Uting 
of  American  films  on  the  Continent,  and 

iimounces  that  the  film  men,  desirous  of 

ccuring  good  distribution  for  their  prod- 
uct, ?hoiild  communicate  with  him  at  729 
Seventh  avenue,  Room  704,  Telephone, 
r>ryant  1574. 

"  Get-Rich-Quick  "  Wallmgford 
To  Be  Seen  on  the  Film  Screen 

The  announcement  comes  from  AIl)ert 
v..  Smith,  President  of  Vitagraph,  that 
1.  Rufus  W'allingford  famous  character 
of  the  "  Gct-Rich-Quick  W'allingford " 
stories,  and  his  almost  equally  well-known 
side  partner,  Blackie  Daw,  are  to  make 
their  appearance  on  the  screen. 

Mr.  and  Mrs.  George  Randolph  Chester 
are  writing  the  scenario  for  the  screen  ver- 
sion of  the  W'allingford  stories.  Mr. 
Chester  wrote  the  original  stories.  He  is 
production  editor  of  \'itagraph. 

It  is  stated  that  Mr.  Chester's  W'alling- 
ford stories,  as  shown  on  the  screen,  will 
form  a  part  of  the  series  of  special  fea- 
tures by  America's  foremost  fiction 
writers  which  Vitagraph  will  produce  dur- 
ing the  coming  year. 

High  Praise  Given  the  Fairbanks 
Film  by  Capitol  Management 

Hiram  Abrams  of  the  I'niicd  Artists  is 
the  recipient  of  a  letter  from  Edward 
Bowes,  Vice-President  and  Managing  Di- 
rector of  the  Capitol  Theatre,  in  which  a 
glow-ing  tribute  is  paid  to  the  Fairbanks 
picture,  "  His  Majesty,  The  American,"  for 
the  highly  important  part  it  plac  ed  in  mak- 
ing the  opening  of  the  Capitol  such  a  re- 
markable success.  Mr.  Bowes  writes  in 
part :  "  I  cannot  imagine  anything  more 
appropriate  to  the  dedication  of  our  theatre 
than  this  extraordinarily  fine  picture.  I 
only  hope  that  we  are  fortunate  enough  to 
have  as  future  feature  attractions  pictures 
even  approximating  it  in  merit." 


Good  Cast  Is  Assembled  For  the 
"  Partners  of  the  Night  " 

Goldwyn  Pictures  announces  that  "Part- 
ners of  the  Night"  is  now  under  produc- 
tion at  the  Biograph  stu<lios  in  the  East 
under  the  direction  of  Paul  Scardon.  This 
picture  is  one  of  the  Eminent  .Author's 
series  and  is  by  Leroy  Scott. 

A  good  cast  has  been  selected  wilh  Pinna 
Nesbit  and  W'illiam  B.  Davidson,  William 
Ingcrsoll.  Emmett  Corrigan  Mario  Maj- 
eroni,  Vincent  Coleman,  Frank  Kingdon, 
Tenny  Wright,  Lew  O'Connor,  and  Ed. 
Boulder  also  appear. 


Leah  Baird  and  Strong  Supporting 
Cast  Appears  in  Hodkinson  Film 
From  Thomas'  Play 

WW'.  HODKINSON  Corporation  an- 
•  nounccs  the  release  on  December  7th 
of  Leah  Baird  in  Augustus  Thomas'  stage 
success,  "  The  Capitol,"  an  .Xrtco  produc- 
tion made  under  the  executi\e  direction  of 
Arthur  F.  Beck,  and  personally  directed  by 
George  Irving.  The  shadow  of  national 
life  surrounds  "The  Capitol,"  which  is  a 
story  of  social  intrigue  and  a  woman's 
fight  for  her  honor  and  her  husband.  When 
Frank  Keenan  and  Amelia  Bingham  were 
jointly  starred  in  this  play  on  the  stage 
it  was  one  of  the  outstanding  successes 
of  its  period  and  aroused  an  excited  and 
stormy  newspaper  controversy  which,  need- 
less to  say,  added  to  the  theatrical  pro- 
ducer's and  its  author's  profits. 

Mr.  Beck  has  given  Miss  Baird  an  ex- 
cellent supporting  cast  and  the  pictorial  in- 
vestiture of  the  story  is  richl\-  and  finely 
done. 

The    sior\-   concerns    the   efforts    of  a 


J.  A.  Berst  Says  Exhil5itO^^^  of  all 
Districts  will  Have  Local  Rep- 
resentative oil  Nat'l  Board 

According  to  an  announcement,  coming 
from  Mr.  J.  A.  Berst,  President  of  United 
Picture  Theatres  of  America,  the  United 
will  bring  into  operation  a  plan  which  will 
place  the  actual  control  and  liusiness 
policy  of  L'nited  in  the  hanels  of  the 
exhibitors. 

It  is  pointed  out  that  by  this  cooperative 
plan,  United  exhibitor  stockholders  in  the 
x'arious  territories,  will  elect  an  exhibitor 
committee;  the  chairman  of  this  com- 
mittee will  represent  his  territory  on  the 
National  Board  of  Directors  of  United; 
and  in  this  way  the  exhibitors  will  have  a 
voice  and  a  voting  power  in  all  meetings 
of  the  United,  help  shape  the  policies  of 
the  company,  be  active  in  conducting  its 
business  affairs,  anel  work  in  a  truly  co- 


Edith  Storey,  Robertson-Cole  star 


crooked  agent  of  big  interests  at  Wash- 
ington to  whip  a  fearless,  public-serving 
Congressman  and  prevent  his  passage  of 
bills  as  well  as  his  own  elevation  to  the 
L'nited  States  Senate.  This  crooked  agent, 
years  before  having  brought  ruin  to  a 
home,  having  fled  with  the  wife  of  a  middle 
western  man,  having  driven  a  deserted  hus- 
band from  peace  and  solace  into  the  priest- 
hood, draws  all  of  these  separate  forces 
into  a  tense  drama  by  the  imminence  of 
ruin  for  the  daughter  of  the  woman  whose 
life  he  hael  wrecked. 

Dramatically,  this  story  is  said  to  be  as 
tense  and  vivid  as  "As  A  Man  Thinks," 
the  first  of  Miss  Baird's  picturizations  of 
.Augustus  Thomas'  heroines,  which  not  only 
was  at  its  outset  but  is  now  six  months  after 
release,  one  of  the  assured  successes  of  its 
type  and  kind  among  screen  releases. 

The  cast  in  "  The  Capitol "  comprises 
such  well-known  players  as  Robert  T. 
Haines,  Alexander  Gaden,  'William  B. 
Davidson,  Ben  Hendricks,  Downing  Clark, 
Brian  Darley  and  Donald  Hugh  McBride. 


operatixe  way  to  make  United  bigger  than 
ever. 

In  the  statement  just  issued  Mr. 
Berst  declares:  "United  is  about  to 
increase  its  Board  of  Directors  to  thirty- 
six.  Thirty  of  these  directors  are  to  be 
selected  from  the  different  exchange 
centers  according  to  their  respective 
quotas. 

"  The  selection  of  directors  is  to  be 
made  by  the  franchise  holders  in  each  ter- 
ritory. We  do  not  desire  to  influence  this 
selection.  As  a  matter  of  fact,  the  selec- 
tion should  be  free,  wide  anel  open. 

"  For  the  purpose  of  cementing  the  re- 
lationship of  our  large  body  of  exhibitor 
members  and  of  exercising  the  power  of 
co-operation  locally  as  well  as  nationally, 
a  local  LInited  Exhibitor's  Board  of 
Trade,  with  headeiuarters  in  our  local  ex- 
change, will  be  formed.  These  Boards 
will  work  along  the  same  lines  as  the 
Rotary  Clubs  which  have  done  so  much 
to  buikl  up  business  co-operation  in  other 
lines  of  industry.  Meetings  wall  be  held 
once  a  month  and  the  Boards  are  to  be  most 
active  in  the  management  of  United. 
United's  Cincinnati  office  has  already 
formed  one  of  these  Boards  of  Trade  and 
the  plan  is  working  splendidly." 


Fitzgerald  Finishes  the  First  of 
Famous  Directors'  Series 

Dallas  M.  Fitzgerald,  who  is  directing  the 
first  production  for  Hallmark  Pictures  Cor- 
poration series  of  26  Famous  Directors' 
Pictures  from  an  original  story  hy  Leon 
D.  Britton  with  Anna  Lehr  starred,  sup- 
ported by  Marie  Shotwell,  Edmund  Breese, 
Wallace  Ray,  George  Cooper,  Glenn  Kun- 
kel,  Joseph  Granby,  Edward  Elkas  and 
James  Cullen,  announces  that  the  actual 
production  work  on  this  picture  w'ill  he 
completed  this  week. 


Closer  Cooperation  In  United 


3762 


Motion  Picture  News 


New  Film  Company  Complete 


Marshall    Neilan    Announces  First 
Film  as  Started ;  Personnel  has 
Experienced  and  Able  Men 

AFTER  months  of  preparation,  Marshall 
Neilan  Productions  is  now  a  reaHty, 
and  work  on  the  first  picture  is  already 
under  way  at  the  Xeilan  studio  in  Holly- 
wood. The  studio  is  now  a  scene  of  great 
activity  night  and  day,  anil  work  is  re- 
ported to  be  progressing  rapidly  under 
Mr.  Neilan's  personal  direction. 

As  his  first  lieutenant  and  chief  assist- 
ant in  the  producing  branch  of  his  organ- 
ization, Mr.  Neilan  hs  Victor  Heerman, 
well  known  in  the  film  world  for  his  work 
with  Keystone.  Mack  Seiuiett  and  Fox. 

Also  assisting  in  the  direction  of  the  pic- 
tures are  Tom  Held  and  H.  I.  Peyton,  both 
of  whom  have  done  excellent  work  in  the 
past  as  assistant  directors. 

Turning  the  camera  cranks  are  two 
cinema  experts  of  considerable  ability  and 
experience,  Henry  Cronjager  and  Sam 
Landers.  Assisting  in  the  camera  work  is 
Foster  Leonard. 
The  art  direction  is  inider  the  charge  of 


Ben  Carre,  who  for  five  years  acted  in  the 
same  capacity  with  Maurice  Tourneur. 
The  electrical  and  lighting  department 
are  taken  care  of  by  Howard  M.  Ewing, 
who  for  five  years  was  chief  electrician  of 
the  Famous  Players-Lasky  studio.  Mr. 
Ewing  is  also  the  inventor  of  the  Ewing 
Light. 

At  the  helm  of  the  l)usiness  wheel  of  the 
studio  is  Wellington  Wales,  who  is  well 
known  as  an  efficiency  expert  in  the  film 
world.  As  eastern  representative  in 
charge  of  sales,  Mr.  Neilan  has  the  services 
of  one  who  is  reported  to  lie  one  of  the 
pioneers  of  the  distribution  field  in  the  per- 
son of  J.  R.  Grainger.  Pete  Smith  is  the 
director  of  publicity  and  and  advertising. 

Miss  Lucita  Squier,  William  Linahan, 
George  Elder,  Clarence  O.  Brown,  Nat 
Deverich,  Virginia  Bellas,  Benjamin  Bux- 
ton, William  Bomb,  William  H.  Carr, 
Charles  A.  Smith,  Lancie  Morrell,  C.  J. 
Blampied,  Cash  Shockey  and  Frank  Stucky, 
are  also  reported  to  be  filling  positions  of 
importance  and  responsihilty  in  the  new 
company. 


Initial  Bookings  on  "  The  Joyous 
Liar  "  Reported  to  Be  Heavy 

The  W.  W.  Hodkinson  Corporation  an- 
nounces that  the  J.  Warren  Kerrigan- 
Robert  Brunton  production,  "The  Joyous 
Liar,"  has  in  its  opening  week  enjoyed  a 
heavier  national  contract  booking  than  any 
Kerrigan  picture  ever  made  has  done  be- 
fore in  the  first  four  weeks,  dating  from 
release  day. 

Mr.  Kerrigan  has  repeatedly  expressed 
his  wishes  to  link  himself  with  author 
values,  with  finer  direction  and  to  have  his 
pictures  rank  deservedly  with  the  best 
technical  product  in  the  market.  These 
wishes  he  is  said  to  have  achieved  through 
the  formation  of  his  own  producing  com- 
pany in  association  with  Robert  Brunton, 
thereby  obtaining  the  facilities  of  the  great 
Brunton  studios  in  Los  Angeles. 


Claims  "Beckoning  Roads"  One  of 
Best  Barriscale  Films 

J.  L.  Frotbingham,  general  manager  of 
the  B.  B.  Features,  is  loud  in  his  praise  of 
"  Beckoning  Roads,"  the  next  Barriscale 
feature  for  Roliertson-Cole.  Mr.  Frotb- 
ingham who  saw  the  picture  in  its  raw- 
state  declares  that  it  is  one  of  the  liest 
Barriscale  features  ever  ofTered  the  public. 

After  scenario  experts  had  spent  much 
time  looking  o\cr  a  mass  of  scenarios  for 
the  popular  star,  "  The  Luck  of  Geraldine  " 
by  Kathleen  Norris  has  been  selected  for 
Miss  Barriscale's  coming  picture. 


Charles  Ray  Busy  on  Interiors  for 
Watch  Out,  William  " 

Charles  Ray,  directed  b\'  Jerry  Storm 
and  supported  by  Winifred  Westover, 
have  been  busy  the  past  week  taking  inte- 
rior scenes  for  the  current  Ray  Picture, 
"Watch  Out,  William."  The  story  was 
written  by  Agnes  Christine  Johnston,  and 
the  cast  selected  includes  the  names  of 
Betty  Schade,  Dick  Rush,  Donald  McDon- 
ald, George  F.  Hernandez  and  Lew  Mor- 
rison. 


Frank   Dazey   Joins   the  Scenario 
Staff  of  Louis  B.  Mayer 

Frank  M.  Dazey,  son  of  Charles  T. 
Dazey,  author  of  "In  Old  Kentucky,"  has 
joined  the  scenario  staff  of  Louis  B.  Mayer, 
producer  of  the  Anita  Stewart  and  Mildred 
Harris  Chaplin  pictures.  He  has  already 
served  on  the  scenario  staff  of  Mtagraph, 
Metro,  Selznick,  American  and  Lasky  com- 
panies, it  is  said.  Mr.  Dazey  left  last  week 
for  the  coast  to  start  work  at  the  Mayer 
studios  in  Los  Angeles. 


Grace  Davison  111;  Work  Held  Up 
Temporarily  on  Pioneer  Film 

With  the  stage  all  set  for  the  opening 
shot  on  the  next  Grace  Davison  produc- 
tion, it  was  learned  that  the  star  could  not 
begin  work  owing  to  a  heavy  cold  con- 
tracted last  week  while  flying  from  New 
York  to  her  Long  Island  home  in  an  army 
aeroplane.  Miss  Da\ison"s  condition  is 
not  regarded  as  serious,  and  within  a  week 
or  ten  days,  it  is  expected  that  her  physi- 
cians will  consent  to  her  return  to  work. 


Gilson  Willets,  author  of  the  scenario  of  the 
new  Pathe  serial  "  The  Adventures  of  Ruth  " 


Robertson-Cole  Producing  Units  in 
West  All  Going  Full  Blast 

At  the  Haworth  Studios,  the  "  Tong 
Man  "  has  just  been  completed.  Hayakawa 
leads  in  the  cast,  which  also  includ<fs  Toyo 
Fugita,  Helen  Eddy,  Jack  Abbe  and  Marc 
Robbins.  Hayakawa  has  already  started 
on  his  new  picture,  which  is  called  "The 
Beggar  Prince"  —  a  romance  of  the  days 
of  the  Arabian  Nights.  Hayakawa  plays 
a  dual  role.  The  cast  also  includes: 
Beatrice  La  Plante,  Thelma  Percy,  Robert 
Bolder,  Joseph  Svvickert,  Bert  Hadlcy  and 
Buddy  Post. 

Edith  Storey  is  Hearing  the  completion 
of  "  The  Golden  Hope,"  the  cast  of  which 
includes:  Marin  Sais,  Carl  Gerard,  Howard 
Gaye,  William  Elmer,  Omar  Whitehead, 
Frank  Shawa  and  A.  J.  Fleming. 

Bessie  Barriscale  is  at  present  engaged 
on  the  picturization  of  Jeanne  Judson's 
book,  "  Beckoning  Roads."  Niles  Welch, 
Gloria  Hope,  George  Periolet,  Thomas 
Holding,  Joseph  Dowling  and  Dorcas 
Mathews  also  appear  in  the  picture. 

Brentwood  has  two  companies  at  work, 
one  directed  bj-  Claude  H.  Mitchell  and  the 
other  by  Henry  Kolker.  Mitchell  has  al- 
most completed  his  picture.  It  has  been 
given  no  official  title  as  jet.  Mitchell's 
cast  is  headed  by  ZaSu  Pitts  and  includes 
Henry  Woodward,  Edwin  Stevens,  W.  H. 
Bainbridge,  Fanny  Midgeley,  Frank  Hayes, 
Julanne  Johnson,  Hughie  Mack,  Anna  Her- 
nandez and  Fred  Mack. 


Use  of  Films  by  Non-Theatrical 
Organizations  is  Increasing 

If  non-theatrical  organizations  contintie 
taking -up  the  exhibition  of  motion  pictures, 
it  will  be  necessary  to  organize  an  advisory- 
lecture  stafT.  This,  at  least,  is  the  opinion 
of  Miss  Rose  Tapley,  manager  of  the  club 
and  social  service  section  of  the  Non-The- 
atrical Distribution  Department  of  Famous 
Players-Lasky  Corporation. 

On  No\ember  5ih,  Miss  Tapley  spoke 
before  the  Theatre  club  of  the  Boys'  High 
School  in  Brooklyn.  Last  Wednesday 
e\  ening  Miss  Tapley  addressed  the  Feder- 
ated Boys'  Club  at  Tenth  Street  and 
Avenue  A.  Next  Sunday  evening  she  and 
her  assistant  Edward  Lipkin  have  been 
urged  to  give  a  talk  before  the  Brownsville 
Labor  Lyceum  Club  of  Brooklyn. 

On  No\ember  12th,  Miss  Tapley  will 
speak  upon  '  The  \'alue  of  the  Motion  Pic- 
ture in  Church  \\'ork  "  at  the  Second  Pres- 
byterian Church  in  Paterson.  N.  J.  She 
will  also  address  the  Municipal  Forum 
Committee  on  the  "  Lincoln  Cycle "  mo- 
tion pictures,  which  the  committee  is  util- 
izing in  its  work,  at  a  meeting  to  be  held 
at  Cooper  L^nion,  New  York,  November 
13th.   


Cody  Picture  Reaches  Half  Way 
Mark  Toward  Completion 

While  L.  J.  Gasnier,  producer  of  the 
Lew  Cody  \  chicles,  is  in  New  York  on 
business  connected  with  the  distribution 
and  exploitation  of  the  Cody  productions. 
"  The  Butterfly  Man."  the  George  Barr 
McCutcheon  story  being  filmed  under  Ida 
May  Park's  direction  with  Cody  in  the 
title  role  has  reached  the  half-way  mark 
toward  completion. 


.V  o  V  c  tn  b  e  r  22,   i  9  i  9 


3763 


Fox   Films    Popular   in   Canada ; 
Farnum  and  Mix  Favorites 

Vincent  J.  McCabe,  manager  lor  Fox 
Film  Corporalion,  has  just  made  a  flyinj^ 
trip  to  New  York  from  Toronto  to 
arrange  for  extra  prims  of  Fox  Enter- 
tainments, for  which  there  is  said  is  a  big 
demand  in  the  Dominion. 

"  The  Canadians  hke  Fox  pictures,"  said 
Mr.  McCabe.  The  business  of  Fox  Film 
Corporation  has  trebled  in  Canada  within 
the  last  year.  W  e  now  ha\  e  six  branches, 
having  opened  offices  at  W  innipeg,  \'aji- 
comcr  and  Calgary.  There  are  eight  hun- 
dred motion  picture  theatres  in  Canada 
and  practically  all  of  them  arc  showing 
Fox  pictures. 

"Checkers "  has  had  a  phenomenal  run 
in  Canada.  It  played  two  weeks  at  Masscy 
Hall,  a  Toronto  house  which  has  a  seating 
capacity  of  3,500  and  it  is  returning  for 
a  second  engagement.  Another  Canadian 
favorite  is  "  Evangeline."  "  Kathleen 
Mavourneen  "  is  going  very  well,  as  are  the 
Sunshine  Comedies,  Mutt  &  Jeff  and  Fox 
Xews.  W  illiam  Farnum  is  a  prime  favorite. 
So  is  Tom  Mix. 


Cohen  of  Bulls-Eye  Returns  East 
With  Number  of  New  Releases 

As  a  result  of  his  second  visit  to  the 
West  Coast  studios  of  the  Bulls-Eye  Film 
Corporation  in  Hollywood,  California,  Mil- 
ton L.  Cohen,  president  of  the  company, 
has  returned  to  Xew  York  with  the  first 
two  releases  of  the  Mercury  Comedies,  five 
releases  of  the  one-reel  Holly  Comedies, 
the  two  reels  which  make  up  the  Pendleton, 
Ore.,  "  Round-Up "  pictorial  and  the  first 
two  releases  of  the  Sunset-Burrud  "  Leg- 
ends of  the  Wilderness." 

Including  the  Gale  Henry  Comedies,  the 
Bulls-Eye  Master-Comedies  and  the  Xa- 
poleon  and  Sally  "  monkey-shines,"  Bulls- 
Eye  now  has  a  program  numl)erin,g  seven 
subjects,  it  is  reported.  Previews  of  the 
new  Bulls-Eye  subjects  will  lie  held  at 
once  for  the  benefit  of  state  right  buyers, 
according  to  statements  received. 

Holiday  Release  of  De  Luxe  Chap- 
lin Comedy  December  28 

The  Holidays'  release  of  the  new  edition 
of  Chaplain  comedies  De  Luxe,  recently 
acquired  by  Frank  G.  Hall,  president  of 
Hallmark  Pictures  Corporation  for  distri- 
bution, through  arrangement  with  the 
Clark-Cornelius  Corporation,  will  be  "  The 
Vagabond."  Mr.  Hall  announces  the  re- 
lease date  for  this  Chaplin,  December  28th. 
W^.  F.  Rodgers,  general  sales  manager. 
Hallmark,  reports  that  bookings  from  all 
the  first-run  houses  are  coming  in,  daily. 
"One  A.M."  is  announced  as  the  first  of 
this  Chaplin  series  for  the  Xew  Year,  re- 
leasing February  8th. 


Change  of  Managers  at  Pioneer's 
Cleveland  Exchange  Reported 

•  J.  J.  Mooney,  under  whose  management 
the  Cleveland  exchange  of  the  Pioneer 
Film  Corporation  began  operation,  resigned 
last  week  and  was  succeeded  as  manager 
by  C.  R.  N'elson.  Mr.  Mooney  leaves  the 
film  circles,  it  is  reported,  to  enter  business 
under  his  own  name. 


X'ernoii    M.    ."^chuback    i^cattle    manager  for 
Universal   and   W.   W.   Koftldt,   manager  of 
the  new  Liberty  theatre  \\  enatchee.  Wash. 

New  York  Bookings  on  "  The  Gay 
Old  Dog  "  Reported  Heavy 

Following  a  special  sln)\viiig  of  "  The 
Gay  Old  Dog  "  at  the  Eltinge  Theatre  last 
Monday,  which  was  attended  l)y  many  ex- 
hibitors and  others  interested  in  the  film 
industry,  it  was  announced  by  the  Xew 
York  branch  of  Pathe  Exchange,  Inc.,  that 
the  bookings  on  the  Hobart  Henley  pro- 
duction were  exceeding  all  expectations. 
The  picture,  which  was  adapted  from  Edna 
Ferber's  story  by  Mrs.  Sidney  Drew,  stars 
John  Cumberland. 

The  Henley  production,  released  Xov. 
2d,  has  been  booked  over  \irtually  the  en- 
tire Marcus  Loew  circuit  in  the  Metropoli- 
tan District,  including  the  following  thea- 
atres:  Bijou,  Broadway,  Circle,  86th 
Street,  X'ew  York,  Xew  42d  Street,  116th 
Street,  Burland  and  the  Seventh  Avenue. 

William  Fox  booked  it  at  the  Academy 
of  Music,  while  other  prominent  neighbor- 
hood houses,  which  scheduled  it  early  last 
week,  are  the  L^niversal,  Chatham,  City 
Hall,  Xew  Atlantic  Garden,  St.  Mark's 
East  Side  Beauty,  Regent,  Village,  Green- 
wich, Broadway  Lyceum,  Electra,  Tip  Top, 
Willoughby,  Wyckoff,  West  End,  Imperial, 
Richmond  Hill,  Manor,  the  Strand,  Stam- 
ford, Conn. ;  Playhouse,  Mt.  Vernon ;  La 
Rochelle,  X^cw  Rochelle ;  Elitc-Montauk. 


Film  Specials  Reports  Sales 

A  live  week  of  sales  has  just  been  re- 
ported by  the  Film  Specials,  Inc.,  126  \\'est 
46th  Street,  who  are  handling  pictures  for 
the  State  Right  market. 

Sales  reported  are  as  follows:  Brown 
of  Harvard  to  Edward  Klein  of  Xatzum 
Feature  Co.,  Boston,  for  X'ew  England 
State  —  Minter  —  United  Amusements,  De- 
troit for  Michigan.  E.  R.  Wilk  of  Minne- 
apolis for  Minnesota,  Xorth  and  South 
Dakota. 

On  "  The  Curse,"  a  Walthal  Picture, 
Co-Partner  Attractions  of  Pittsburgh,  Pa., 
bought  Western  Pennsylvania  and  West 
\'irginia.  The  states  of  Maryland,  Vir- 
ginia and  Delaware  were  sold  to  the  W^.  H. 
Film  Co.,  Baltimore. 

Sa\ini  Films,  Inc.,  of  Atlanta,  bought 
Southeastern  States. 

United  Film  Service,  Saint  Louis,  secured 
Eastern  Missouri  and  Southern  Illinois, 
while  the  Strand  Feature  of  Detroit  will 
handle  Michigan. 


Clever  Titles  by  Logue  Featured  in 
"  The  Amazing  Lovers  " 

"  The  .\ma/iiig  Lo\  ers,"  the  forthcom- 
ing feature  produced  by  A.  H.  Fischer 
Features,  Inc.,  as  a  B.  A.  Rolfe  production, 
is  to  be  accompanied  by  a  striking  series 
of  titles  prepared  by  Charles  A.  Logue. 
The  titles  are  couched  in  terms  that  smack 
distinctl\'  of  the  base-ball  diamond  and  arc 
part  of  a  cleverly  worked-out  comparison 
between  the  life  of  the  society  set  and  that 
of  the  professional  base-ball  player.  The 
following,  which  appears  in  the  foreword, 
is  typical  of  Mr.  Logue's  style  of  treat- 
ment : 

"  That  allurin.g  group,  known  in  the  Sun- 
day papers  as  Society,  leads  an  existence  as 
ordered  and  systematic  as  the  Players  in 
the  National  League.  They  run  a  schedule 
of  about  150  Games  of  Dinners,  making 
their  Social  Hits,  Social  Errors  and  Safe 
Plays  in  the  Outfield  of  Flirtation.  They 
play  the  Game  in  a  Uniform  called  Even- 
ing Clothes  and  the  Players  never  dispute 
with  the  L'mpire,  who  grants  the  decrees 
of  divorce  after  Decisions  on  Misplays 
around  the  Home  Plate." 


"  Percy  "  Heath  of  Universal,  the 
Right  Man  in  the  Right  Place 

According  to  an  announcement  from 
L'niversal,  Eugene  P.  Heath,  better  known 
probably  as  "  Percy  "  Heath,  is  a  man  un- 
usually qualified  to  fill  the  difficult  posi- 
tion of  scenario  editor  which  is  the  pres- 
ent role  he  is  engaged  in  on  the  company's 
stafT  at  Universal  City. 

After  graduating  from  a  Maryland  Uni- 
\ersity,  it  is  said,  he  became  a  special 
writer  and  later  dramatic  critic  of  the 
Baltimore  Herald.  David  Belasco  later  se- 
cured his  services  as  play  reader  and  pub- 
licity expert.  Mr.  Heath  next  became 
general  press  representative  for  the  late 
Frederick  Thompson,  and  later  on  for 
Henry  W.  Savage.  Mr.  Heath  was  also 
formerly  chief  of  Charles  Dillingham's 
publicity  staffs. 


Chester's  '*  Screenics  "  to  Combine 
Animal  Life  and  Humor 

C.  L.  Chester  Productions,  Inc.,  an- 
nounces that  starting  on  Xov.  23,  there  will 
be  released  at  the  rate  of  one  a  week  a 
series  of  one-reelers  under  the  general  title 
of  "  Screenics."  "  Screenics  "  will  consist 
of  a  two-fold  combination,  a  section  de- 
voted to  animals  which  will  take  up  about 
two-thirds  of  the  release,  and  a  depart- 
ment of  witticisms  which  will  occupy  the 
remainder  of  the  reel.  The  latter  section, 
it  is  said,  will  be  made  up  by  some  of  the 
leading  humorists  of  the  country  and  will 
consist  of  an  original  and  humorous  tale 
'  .    b.  \,-cc':. 


Edith   Taliaferro   Is   To   Star  in 
"Who's  Your  Brother?"  Soon 

Broadway  fans  in  particular  and 
"  movie  "  fans  generally  will  be  probably 
interested  to  know  that  Edith  Taliaferro 
will  soon  be  seen  along  the  Rialto  on  the 
"  silver  sheet  "  in  a  romantic  drama  from 
the  pen  of  Robert  Bronson  Stockbridge, 
and  which  was  produced  by  The  Curtiss 
Pictures  Corporation  under  the  personal 
supervision  of  John  G.  Adolfi. 


3764 


Motion  Picture  News 


That  there  are  many  strong  "  action  ' 


scenes  in  the  latest  Clara  Kimball  Vouny  f-  aiure  "  Eyes  of  Youth  ' 
feature  is  released  through  Kquity  Pictures  Corp. 


is  certain,  judging  from  the  abo%e.  The 


Baggot's  Range  Undergoes  Test 


New  Burston  Serial,  "  The  Hawk's 
Trail,"  Imposes  Fifteen  Roles 
on  the  Versatile  Star 

JUDGING  from  se\eral  hundred  interest- 
ing still  photographs  recently  recei\  ed  by 
the  home  office  of  Burston  Films,  Inc., 
Louis  Burston's  latest  serial,  "  The  Hawk's 
Trail,"  starring  King  Baggot  and  featuring 
Rhea  Mitchell  opposite,  possesses  variety 
and  unusual  situations. 

As  was  recently  pointed  out  Mr.  Burs- 
ton's  idea  of  the  model  serial  is  that  it 
should  depend  for  its  suspense  upon  the 
plot  development  and  the  action  which  for- 
wards this,  rather  than  upon  interpolated 
stunts.  It  is  claimed  that  the  result  as 
shown  by  the  few  episodes  already  screened 
hi  New  York  is  a  fifteen-episode  feature 
built  up  like  a  fifteen  chapter  novel,  ex- 
cept that  while  each  episode  is  complete 
in  itself,  the  thread  of  a  big  story  runs 
through  all,  binding  them  together.  The 
story  has  to  do  with  the  efforts  of  a  scien- 
tific criminologist,  known  to  the  underworld 


as  "  The  Hawk,"  to  capture  a  slick  indi- 
\  idual  who  bears  so  striking  a  resemblance 
to  himself  (the  Hawk),  that  the  complica- 
tions are  as  numerous  as  they  are  sur- 
prising. 

The  character  of  the  Hawk  is  played  by 
King  Baggot,  who  has  found  it  a  most 
sympathetic  role,  it  is  said.  Naturally  when 
a  detective  sets  out  to  capture  a  man  who 
tnight  easily  be  mistaken  for  himself,  he 
has  more  use  for  disguises  than  Sherlock 
Holmes  himself.  Therefore,  the  script  pro- 
vides King  Baggot  with  the  opportunitj'  for 
the  display  of  wide  dramatic  ability. 
Among  the  fifteen  different  characters 
played  by  the  star  may  be  mentioned  a 
high-caste  Chinese,  a  convict,  an  East  In- 
dian Swami,  a  stoker,  a  gentleman  of 
leisure,  a  burglar,  and,  of  course,  a 
straight  part,  the  Hawk  himself. 

Announcement  of  the  distribution  and 
release  of  "  The  Hawk's  Trail "  will  be 
made  from  the  Burston  Home  Ofiices  in 
the  verv  near  future. 


6  i 


Bandbox"  Praised  in  Chicago 


Chicago    House    Plays  Hodkinson 
Film :   Is  Called  Great  Melodrama 
Packed  With  Th.ills 
A    T.  MEIR,  owner  of  the  Rose  Theatre, 
one   of   Chicago's   "Loop"  district 
first  runs,  has  selected  Doris  Kenyon  in 
"  The  Bandbox,"  the  W.  W.  Hodkinson  re- 
lease, as  his  next  week  seat-filler  at  the 
Rose  because,  to  use  his  own  terms,  it 
packs  more  thrills  into  one  six  reel  fea- 
ture subject  than  most  manufacturers  put 
in  a  fifteen  episode  serial  of  two  reels  each. 

The  booking  success  of  the  first  Deitrich- 
Beck  production  of  a  series  of  Louis 
Joseph  Vance  novels  is  conspicuous.  Be- 
fore the  picture  was  ever  delivered  to  the 
exchanges  the  Hodkinson  organization,  its 
distributors,  had  received  and  returned  sev- 
eral hundred  contracts  unapproved  pre- 
ferring to  offer  the  picture  to  exhibitors 
after  they  had  seen  it  and  immediately 
recognized  its  values. 

During  the  past  week  a  trade  showing  of 
"  The  Bandbox  "  was  held  for  the  writers 
and  critics  of  the  motion  picture  journals 


and  simultaneously  a  showing  was  held  in 
Chicago  for  the  daily  newspaper  and  west- 
ern trade  press  critics.  Chicago  opinion, 
the  first  to  get  into  print  in  this  instance 
because  of  the  printers'  strike  in  the  East, 
was  unanimously  favorable  to  both  "  The 
Bandbox  "  and  its  star,  and  the  expressions 
of  the  New  York  writers  were  more  en- 
thusiastic than  they  customarily  give  in  ad- 
vance of  the  publication  of  their  views. 

Screen  Opinions,  Chicago,  for  example, 
says :  "An  alert  and  intelligent  audience 
will  derive  the  most  pleasure  from  '  The 
Bandbox.'  The  mj-stery  element  in  the 
Louis  Joseph  Vance  story  has  been  well 
maintained  and  the  interest  is  held  through- 
out. The  work  of  Doris  Kenyon  is  pleas- 
ing throughout,  and  she  registers  well  in 
the  big  emotional  scenes.  Supporting  her 
to  good  advantage  are:  Alexander  Gaden, 
Walter  McEwen  and  Gretchen  Hartmen." 


New  Capital  Film  to  Deal  Heavy 
Blow  for  Ireland's  Freedom 

S.  L.  Barnhard,  President  of  the  Capital 
Film  Company,  has  announced  the  acquisi- 
tion of  world  rights  to  the  great  Irish  pic- 
ture, -FOR  THE  FREEDOM  OF  IRE- 
LAND," produced  by  Creation  Films,  Inc. 
The  picture  reveals  startling  truths  about 
Ireland  according  to  statements  received; 
and  its  presentation  at  this  time  is  bound 
to  assure  it  tremendous  popularit}',  it  i> 
said. 

Mr.  Barnhard  is  enthusiastic  over  the 
new  picture,  and  according  to  reports,  the 
Capital  Film  Company  is  sparing  nothing 
to  put  it  across  big.  Endorsements  of 
leading  Irish  organizations  throughout  the 
country  are  reported  as  being  received 
daily.  The  statement  is  made  that  a 
special  corps  of  publicity  men  will  exploit 
this  photoplay  which  is  being  backed  by  an 
elaborate  advertising  campaign. 

"FOR  THE  FREEDOM  OF  IRE- 
LAND "  is  represented  as  being  a  screen 
champion  of  the  Irish  cause  and  as  a  fea- 
ture which  is  bound  to  find  a  host  of  en- 
thusiastic sympathizers,  not  only  among 
the  Irish,  but  among  all  believers  in  the 
right  of  freedom  for  the  smaller  nations. 


E.  Jose  to  Direct  Anita  Stewart 

Lou'is  B.  Mayer  has  selected  Edward 
Jose  to  direct  Miss  Anita  Stewart  in 
Caroline  Lockhart's  famous  storj-,  "  The 
Fighting  Shepherdess."  This  will  be  Miss 
Stewart's  first  production  after  her  two 
months'  rest  in  the  East.  She  will  leave 
for  the  coast  shortly  to  begin  work  about 
the  middle  of  November. 

Mr.  Jose  directed  the  latest  Norma  Tal- 
madgc  release,  "  The  Isle  of  Conquest,"  and 
the  big  special,  "  Mothers  of  Men."  At 
one  time  he  is  said  to  have  directed  Sarah 
Bernhardt. 


Three  recent  additions  to  the  Lasky  stock  forces 
have  been  made  by  Casting  Director  Lou  Good- 
stadt  within  the  past  few  days.  The  trio  includes 
Ruth  Ashby,  William  Boyd  and  Allan  Connor. 


Silas  Seadler  Is  Engaged  on  the 
Realart  Publicity  Staff 

Realart  announces  the  engagement  of 
Silas  Seadler  on  its  publicity  staff.  Mr. 
Seadler  was  a  former  newspaper  and  maga- 
zine writer  and  has  also  been  the  personal 
press  representative  for  several  well-known 
picture  stars.  He  was  recently  associated 
with  Charles  Reed  Jones  in  a  free  lance 
publicity  organization. 


November  22,  1919 


3765 

American's  Next  Super-Feature 


\\  c  suspect  that  Harry  MacUonald  used  a 
trick  camera  on  this  Fox  house  but  he  labels 
it  "A  Quiet  Evening  at  the  Strand,  Denver. 
Boy,  page  John  ZauFt.    Arthur  James— please 
,  .  copy  " 

New  Picture  for  Alice  Brady 
Announced  by  Realart 

Alice  Brady,  star  of  the  sta^e  and  one 
of  the  Realart  luminaries  is  to  do  "  The 
Fear  Market,"  an  elaborate  picture  play  of 
romance,  intrigue  and  love. 

Realart's  production  will  follow  closely 
the  stage  play  of  the  same  name  by  Princess 
Troubetskoy  which  ran  at  the  Comedy  The- 
atre in  New  York  four  years  ago  with 
Edmund  Breese  and  Sydney  Shields  in 
the  principal -roles. 

The  picture  will  be  filmed  while  Miss 
Brady  is  playing  the  subway  circuit  in 
her  last  season's  popular  success,  "  Forever 
After."  and  will  he  the  last  photoplay  the 
Realart  star  will  make  before  leaving  for 
an  extended  absence  from  Xew  York  with 
her  play. 

In  presenting  Miss  Brady  in  "  The  Fear 
Market,"  President  Arthur  S.  Kane  of 
Realart  Pictures  Corporation  holds  to  his 
originally  adopted  slogan  of  "  Stories  based 
on  successful  books  and  stage  plays." 


"  Eve  in  Exile "  said  by  President 
Hutchinson    to    be  Greatest 
Cosmo  Hamilton  Work 

AS  its  nc.\l  super- feature  attraction 
American  Film  Company,  Inc.,  will 
offer  Cosmo  Hamilton's  story  —  "  Eve  In 
E.\ile."  This,  the  producer  claims,  is  by 
long  odds  the  most  powerful  of  all  the 
Cosmo  Hamilton  stories  and  from  the  re- 
ception accorded  his  "  Scandal "  as  a 
speaking  stage  attraction,  it  should  enjoy 
a  great  success. 

The  biggest  theatres  in  Chicago  and  New 
York  played  "  Scandal  "  continuously  for 
more  than  half  a  year.  Hundreds  of  thou- 
sands of  people  witnessed  it  and  either  re- 
turned themselves  to  enjoy  it  again,  or 
sent  their  friends  to  see  it.  Millions  have 
read  Cosir.o  Hamilton's  novels.  Consc- 
(|uently  the  exhibitor  offering  a  Cosmo 
Hamilton  feature  is  almost  guaranteed  a 
bo.x  office  attraction  of  a  sensational  sort. 

■'  In  undertaking  the  presentation  in  films 
of  Cosmo  Hamilton's  super-achievement, 
'  Eve  in  Exile,'  we  naturalh'  prepared  to 
stage  the  production  in  the  elaborate  man- 
ner such  an  unusual  story  deserves,"  ex- 
plained President  Samuel  S.  Hutchinson  of 
the  American  Film  Company  in  discussing 
the  new  offering  with  a  News  interviewer.' 

"  First  of  all  we  gathered  a  cast  that  is 
beyond  all  question  one  of  the  greatest  that 
has  ever  appeared  in  a  single  screen  at- 
traction. I  know  the  words  '  all-star 
cast '  have  been  used  times  without  num- 
ber—  so  many  times  in  fact  that  they  have 
rather  lost  their  real  meaning,  for  certain 
producers  have  not  hesitated  to  attach  the 
words  '  all-star'  cast  to  their  ow-n  stock 
company  players.  Consequently  I  dislike 
to  refer  to  the  'Eve  In  Exile'  cast  as  an 
'  all-star  cast,'  though  that  is  just  what 
it  is.  Instead  I  shall  merely  call  your  at- 
tention to  the  fact  that  we  specially  en- 
gaged such  players  as  Thomas  Santschi, 
W  heeler  Oakman,  Charlotte  Walker,  Mel- 
bourne MacDowell,  Martha  Mattox,  Violet 
Palmer,  L.  C.  Shumway,  George  Periolat, 
Harvey  Clark  and  Perry  Banks  —  to  men- 
tion only  a  few  of  them,  and  leave  you  to 


judge  as  to  the  individual  merits  of  each 
player.  I*!xhibitors  well  know  that  the  ma- 
jority of  those  named  abo\c  have  them- 
selves been  featured  as  the  leading  player 
in  any  number  of  big  productions.  Yet  in 
'Eve  In  Exile'  all  have  wonderful  oppor- 
tunities for  the  display  of  their  peculiar 
talents  and  so  enthusiastic  did  each  player 
become  over  the  particular  role  assigned 
him  or  her,  that  each  put  every  ounce  of 
energy  into  the  portrayal  of  the  role  as- 
sigtied,  and  a  truly  wonderful  production 
results. 

"  Lois  Zellner,  who  is  responsible  for 
many  sensational  screen  successes,  was  en- 
trusted with  the  task  of  preparing  the  con- 
tinuity and  working  script  of  the  Cosmo 
Hamilton  story,  and  handled  it  in  an  excep- 
tional manner.  Burton  George,  producer 
of  a  large  luimber  of  big  feature  photo- 
plays, directed  '  Eve  In  Exile '  and  Dal 
Clawson,  long  a  cameraman  for  Lois 
Weber  and  other  famous  producers,  was 
liehind  the  camera.  Some  of  the  '  shots  ' 
are  exceptionally  beautiful  and  nimierous 
art  critics  who  have  witnessed  '  Eve  In 
Exile  '  at  a  private  advance  showing  have 
gone  out  of  their  way  to  compliment  us  on 
the  artistry  of  the  production."  " 

"  The  titling,  tinting  and  other  mechani- 
cal technical  work  that  goes  to  make  any 
production  of  note,  was  handleei  l)y  experts 
in  their  respective  lines  and  the  few  exhibi- 
tors who  have  been  afforded  an  advance 
glimpse  of  the  play  either  at  our  plant  or  in 
a  Pathe  Exchange  have  not  hesitated  to  de- 
clare it  the  equal  of  any  great  feature 
produced  in  the  past  two  years.  When  the 
trade  paper  and  newspaper  critics  are  in- 
vited to  behold  it,  I  am  sure  these  advance 
predictions  will  be  more  than  fulfilled." 

"  Our  Chicago  laboratories  have  just 
completed  the  work  of  preparing  the  prints 
for  shipment  and  exhibitors  arc  invited  to 
see  the  American  Film  Company  represcn- 
tati\e  at  their  nearest  Pathe  Exchange 
without  delay  for  early  bookings.  Reser- 
\  ations  have  already  been  made  for  '  Eve 
In  Exile '  by  a  number  of  the  biggest  and 
Ijest  theatres  and  prompt  action  is  neces- 
sary if  an  early  booking  is  desired." 


"Mystery  Yellow  Room"  Wins 


Hallmark  Seeks  Original  Tales  with 
Dramatic  Possibilities 

Frank  G.  Hall,  president  of  Hallmark 
Pictures  Corporation,  announces  that,  fol- 
lowing the  establishment  of  a  scenario  de- 
partment at  the  Hallmark  Studios,  230 
West  38th  street.  Hallmark  Pictures  is  in 
the  market  for  original  stories  with  dra- 
matic possibilities  and  that  all  scripts  should 
be  submitted  to  the  Scenario  Department, 
Hallmark  Pictures  Corporation,  230  W'est 
Thirtj'-eighth  street,  for  approval. 

Mr.  Hall  suggests  that  the  script  be  sub- 
mitted in  brief  synopsis  form,  the  w^riter 
giving  the  actionable  situations  only.  Au- 
thors wishing  to  dispose  of  the  screen 
rights  to  their  works,  are  also  requested 
to  submit  a  brief  synopsis. 


_  Production  of  the  twelfth  episode  of  the  "innova- 
tion serial"  '"The  Hawk's  Trail."  starring  King 
Baggot,  has  been  completed  by  Eurston  Films, 
Inc.,  under  the  direction  of  Woodrow  Van  Dyke, 
from  the  story  by  Nan  Blair.  Louis  Burston,  presi- 
dent of  the  producing  company  is  personally 
supervising  this,  his  third  serial. 


Toin  Moore's  Washington  House  Gets 
Receipts  Surpassing  Returns  on 

Any  Previous  Performances 
'T^HE  Realart  Pictures  Corporation  is  the 

recipient  of  an  enthusiastic  telegram 
from  Tom  Moore,  manager  of  the  Rialto 
Theatre  in  Washington,  D.  C,  wherein 
high  praise  is  accorded  to  the  Emile 
Chautard  production,  "The  Mystery  of  the 
Yellow  Room,"  as  a  puller  for  box-office 
receipts.    The  telegram  follows  : 

"  Mystery  of  Yellow  Room  made  won- 
derful impression  on  packed  houses.  My 
Rialto  receipts  to-day  undoubtedly  beyond 
those  of  Daddy  Long  Legs,  which  holds 
record  of  house.  Stop.  Biggest  crowds 
since  Long  Legs  and  at  least  two  thousand 
turned  awaj'.  Stop.  Am  elated  beyond 
words.  Stop.  Realart  setting  pace  hard  to 
equal.    Stop.    Again  our  congratulations. 

"Tom  Moore." 


In  conjunction  witli  Mr.  Moore's  ex- 
ploitation forces  Realart  has  been  pre- 
paring the  presentation  of  this  story  for  a 
long  time  in  advance.  Not  only  was  the 
interest  in  this  drama  keyed-up  by  advance 
stories,  but  the  climax  was  the  actual  pre- 
sentation hy  Mr.  Moore,  who  had  devised 
a  tense  prologue.  The  attention  of  the 
audience  was  held  from  the  moment  a 
mellow  light  of  mystery  illumined  the 
scene  of  a  small,  barred  "  Yellow  Room  " 
up  to  the  very  end,  when  the  really  in- 
soluble mystery  was  finally  cleared  up. 


Phyllis  Terry  in  "  Kismet " 

In  a  recent  article  telling  of  Louis 
Mercanton's  acquisition  of  world  rights  to 
Kismet,  a  line  stated  that  Philip  Terry 
was  one  of  those  in  a  leading  role.  This 
should  ha\  e  read  as  Phyllis  Terry,  niece  of 
Ellen  Terry. 


3766 


M  0  t  i  n  n      i  r  f  u  r  e  News 


Three  Hallmark-Exchange  officials  recently  appointed.   Left  to  right,  M.  Harlan  Starr,   sales  manager  in   Mid-West  territory; 

Manager  in  the  Middle  West  and  S.  T.  Stevens,  Field  Manager 


M.    I.  M:n-z, 


Noted  Plays  Acquired  by  Metro 


"  Lights    O'    London "  Melodrama, 
and    "  Judah "    Brought  Over 
From  England  by  Cohen 

PURCHASE  of  "The  Lights  O'  Lon- 
don," George  R  Sim's  melodrama,  and 
"Judah,"  a  modern  play  by  Henry  Arthur 
Jones,  is  announced  by  Metro  Pictures 
Corporation.  These  plays,  both  of  them 
famous  and  familiar  to  discriminating 
theatregoers  for  a  generation,  were  among 
the  dozen  or  more  recently  brought  from 
England  by  Harry  J.  Cohen,  manager  of 
Metro's  foreign  department,  as  available 
material  for  Screen  Classics,  Inc.,  pro- 
ductions to  be  released  by  Metro. 

"  The  Lights  O'  London  "  and  "  Judah  " 
help  to  round  out  the  thirty-six  notable 
dramatic  plays  and  widely  read  novels 
which  will  make  up  Metro's  output  of  the 
"  fewer  and  better "  pictures  for  1919-20. 
The  full  puota  of  thirty-six  is  rapidly  near- 
ing  completion,  and  toward  this  end  •  the 
entire  literary  and  dramatic  field  is  being 
swept,  ransacked  in  order  that  the  same 
high  standard  of  screen  material  may  be 
maintained  as  has  recently  been  announced. 

When  Mr.  Cohen  was  in  Lodon  a  great 
number  of  English  books  and  plays  were 
submitted  to  him  as  screen  material  and  he 
examined  the  offerings  of  many  agents  in 
a  search  for  suitable  vehicles  for  Metro 
stars.  He  made  a  tentative  selection  of 
about  a  dozen.  Among  these  were  "  The 
Lights  O'  London "  and  "  Judah."  The 
acquisition  of  these  two  stage  successes 
follows  close  upon  Metro's  announcement 
of  the  purchase  of  the  farce,  "  Parlor,  Bed- 
room and  Bath,"  by  Mark  Swan  and  C.  W. 
Bell,  which  together  with  Paul  Arm- 
strong's "Alias  Jimmy  Valentine,"  Richard 
Ganthoney's  "A  Message  From  Mars,"  and 
Rachel  Crothers's  "Old  Lady  31,"  com- 
prise the  Metro  purchases  recently  an- 
nounced, and  pave  the  way  for  the  re- 
maining few  yet  to  be  acquired. 

Production  of  "  The  Lights  O'  London  " 
will  follow  the  presentation  of  the  five 
Drury    Lane    melodramas    purchased  by 


Richard  A.  Rowland,  president  of  Metro, 
on  his  recent  trip  to  England,  and  which 
include  "  The  Best  of  Luck,"  now  nearing 
completion;  "The  Hope,"  "The  Great 
Millionaire,"  "  Hearts  Are  Trumps "  and 
"  The  Marriages  of  Mayfair." 


Cast  Is  Set  for  "  Easy  to  Get," 
Marguerite  Clark's  Latest 

Production  is  nearing  completion  at  the 
36th  street  studio  of  the  Famous  Players- 
Lasky  Corporation  on  "  Easy  to  Get,"  Mar- 
guerite Clark's  first  Eastern  picture  since 
her  return  from  the  West  coast,  Walter 
Edwards,  who  directed  all  of  Miss  Clark's 
pictures  in  the  West,  was  brought  East 
specially  for  the  forthcoming  picture,  and 
is  assisted  by  Fred  J.  Robinson  with  Hal 
Young  at  the  camera. 

Miss  Clark  has  the  role  of  a  bride,  Milly 
Morehouse,  and,  it  is  said,  the  opportuni- 
ties for  her  charming  com.edy  were  never 
more  frequent.  Playing  opposite  Miss 
Clark  is  Harrison  Ford,  the  forceful  young 
leading  man  who  takes  the  part  of  hus- 
band Bob.  The  other  members  of  the  cast 
include :  Rodney  La  Rocque,  Helen  Green, 
"  Kid "  Broad,  Herbert  Barrington  and 
Tulia  R.  Hurley. 


Fischer  Compiles  Big  Press  Book 
for  "  The  Amazing  Lovers  " 

A  thirty-two  page  exhibitor's  service  book 
is  now  being  prepared  by  the  publicity  de- 
partment of  A.  H.  Fischer  Features,  Inc.,  on 
"  The  Amazing  Lovers,"  the  B.  A.  Rolfe 
production  produced  by  the  Fischer  cor- 
poration as  the  first  picture  of  a  series^ 
based  on  stories  by  Robert  W.  Chambers-i^^t 
"  The  Amazing  Lovers  "  is  an  adaptation^ 
by  Charles  A.  Logue  of  Mr.  Chambers's 'i 
"  The  Shining  Band." 

According    to    statements    made,  the 
campaign,    as    outlined   in    the    book,  i 
flexible  to  the  requirements  of  each  ex 
hibitor  who,  knowing  his  local  conditions 
best,  shall  alone  determine  the  extent  o 
the    application    of    the    campaign.  By 
reason  of  this  fact  everj^  manager  of  a 
theatre,  from  the  smallest  house  to  the 
largest,  has  a  ready-made  campaign  that 
he  may  use  if  he  so  wishes,  it  is  claimed. 

One  of  the  features  of  the  book  is  the 
inclusion  of  the  Grace  Darling  articles- 
the  Grace  Darling  Talks  to  Girls  —  which 
the  International  Feature  Service,  Inc.,  has 
granted  the  Fischer  corporation  permission 
to  reproduce.  Thirteen  articles  make  up 
the  series. 


"  Dawn,"     New  Blackton-Pathe 
Film,  Will  Be  Released  Nov.  30 

Commodore  J.  Stuart  Blackton  gives  the 
motion  picture  world  what  is  described 
as  "  another  noteworthy  example  of  the 
silent  art"  in  "Dawn,"  which  Pathe  will 
release  on  November  30th.  "Dawn"  is  the 
second  of  a  series  of  Blackton  production? 
to  be  distributed  by  Pathe,  "The  Moonshine 
Trail "  being  its  predecessor. 

Sylvia  Breamer  and  Robert  Gordon  ha\  c 
the  featured  roles  in  "Dawn."  Others  in 
the  cast  are:  Flora  Finch,  Harry  Daven- 
port, James  Furey,  Fanny  Rice,  Gladx  s 
Valerie,  Margaret  Barry,  Eddie  Dunn  and 
Gus  Alexander.  The  story  was  adapted 
for  screening  by  Stanley  Olmsted. 


Robertson-Cole  Scores  Ten  Strike 
In  Naming  Max  Levy  in  Chicago 

The  appointment  of  Max  Levy  at  Chicago 
manager  of  Robertson-Cole  Distributing 
Corporation,  assures  this  concern  of  strong 
representation  in  the  territory,  as  Mr.  Le\"y 
has  been  connected  with  the  picture  game 
for  many  years  and  is  known  and  liked  by 
practicallj'  every  exhibitor  in  the  middle 
west. 

Mr.  Levy's  return  from  a  seven  weeks' 
visit  in  New  York,  was  the  occasion  of  a 
welcome  home  jollification  meeting  of  ex- 
hibitors. The  new  manager  has  some  ac- 
tive exploitation  plans  which  he  intends  to 
make  effective  at  once  in  connection  with 
the  forthcoming  release  of  Maurice  Tour- 
neur's  screen  masterpiece  "The  Broken 
Butterflv." 


N  o  V  c  m  b  e  r  22,   i  g  i  g 


Long  Shots  and  Exceptional  Scenery 
Feature  Farnum's  Next 

William  Fariuim,  Fox  star,  now  at  work 
on  a  picture  being  made  under  the  tem- 
porary title  of  "  Pierre  Le  Grand "  has 
in  this  photoplay  that  will  tax  the  ingc- 
nuit>'  of  John  Boyle,  the  cameraman,  and 
will  demand  of  the  director,  J.  Gordon 
Edwards,  the  masterwork  of  his  success- 
ful career.  William  Farnum  wanted  this 
production  to  he  something  different  from 
anything  he  had  yet  done  on  the  screen. 
To  that  end  many  remarkable  shots  were 
placed  in  the  script  and  many  an  hour 
has  been  spent  by  the  director  and  the 
cameraman  in  studj-ing  the  best  way  to 
gain  the  maximum  of  results  from  the 
no\elties  called  for  in  the  scenario. 

It  has  been  decided  that  on  one  scene 
twenty-six  cameras  will  shoot  simultane- 
ously from  different  angles,  so  that  the 
full  value  may  be  obtained.  In  another 
scene  four  cameras  are  used,  and  Director 
Edwards  is  called  upon  to  direct  two 
scenes  simultaneously. 


Screen-Camera  Reveals  How  Life 
Develops  Under  Incubation 

The  development  ol  scientific  research 
through  the  use  of  moving  pictures  has 
taken  another  step  forward.  Charles  F. 
Herm  of  the  department  of  physiology, 
American  Museum  of  History,  and  an  ex- 
pert in  cinema-microscopy,  has  been  added 
to  the  staff  of  the  Xew  Screen  Magazine, 
"The  Reel  of  Knowledge."  distributed  by 
the  Universal  Film  Manufacturing  Co. 

Mr.  Herm  has  made  several  interesting 
pictures  for  the  New  Screen  Magazine. 
One  of  these  shows  how  life  begins  in  an 
egg.  W  hat  happens  after  the  egg  is  placed 
in  an  incubator  is  said  to  be  faithfully 
recorded  up  to  the  instant  when  the  chick 
picks  its  way  through  the  shell  and  utters 
its  first  "  peep." 


Lytell  Company  at  Lake  Tahoe 

A  wire  to  the  Metro  studios  in  Holly- 
wood from  Truckee,  Cal.,  states  that  3,600 
feet  of  unusual  sunrise  negative  was  ex- 
posed on  the  location  at  Lake  Tahoe,  where 
Bert  Lytell  and  his  supporting  company 
are  photographing  Sir  Gilbert  Parlcer's 
novel,  "The  Right  of  W^ay."  for  Screen 
Classics.  Inc. 


Kugciie   Mullin   in   charge   of  Goldwyii's   Script    Hi  partmcnt  in  the  Hast,  ami  I'aul  Sc^rdon,  new 

Goldwyn  director 

Normand  Renews  Her  Contract 


Star    Voices    Belief    That  Definite 
Line  of  Characterization.s  Mars 
Ability  of  Stage  Arti.st 

MABEL  NORMAND  has  just  renewed 
a  long-term  contract  with  Goldwyn 
Pictures  Corporation.  This  announcement 
was  made  at  the  Goldwyn  offices  last  week. 

The  Goldwyn  star  is  now  in  New  York 
on  a  short  vacation  between  productions. 
She  has  just  finished  "  Pinto,"  by  Victor 
Schertzinger,  her  director,  a  screen  play 
that,  according  to  those  who  have  seen  the 
first  print  at  the  Culver  City  Studios,  is 
destined  to  surpass  in  popularity  any  of 
Miss  Normand's  previous  productions,  not 
excepting  "Jinx"  that  is  being  heralded 
by  exhibitors,  it  is  said,  as  one  of  the  best 
box  office  pictures  issued  in  the  past  twelve 
months. 


In  speaking  of  her  ambitions  for  the 
future  as  a  Goldywn  star,  Miss  Normand 
made  it  clear  that  she  does  nrit  wish  to 
liase  her  popularity  on  any  one  definite  line 
of  characterizations.  She  believes  that 
there  is  danger  of  an  actress  becoming  too 
distinctly  typed  and  that  to  avoid  this  there 
should  be  marked  variety  in  the  story 
material  provided.  Mr.  Schertzinger's 
story,  "  Pinto"  appealed  to  her  particularly 
because  it  offered  a  role  unlike  anything 
she  had  essayed  in  the  past,  that  of  a  west- 
ern ranch  girl,  who  is  more  at  home  with 
horses  than  with  people. 

Miss  Normand  said  that  she  looked  for- 
ward to  returning  to  the  Culver  City 
Studios  to  start  work  on  her  next  picture, 
the  continuity  of  which  is  now  being  pre- 
pared. 


JackDempsey  to  Appear  inFilm 


Edythe    .Sterling    featured    in    "  The  Arizona 
Cat  Claw  "—World 


Top{  ler  of  Jess  Willard  to  Pose  For 
Camera  on  Coast  According  to 
Frank  P.  Spellman 

TAKING  cognizance  of  the  saying  that 
to  the  victor  belongs  the  spoils.  Jack 
Dempsey  who  some  months  ago  pained 
firm  believers  in  the  unconquerable  might 
of  size  by  disposing  of  big  Jess  Willard  in 
a  few  hectic  rounds,  thereby  acquiring  the 
world's  heavyweight  fistic  crown,  is  shortly 
to  disport  himself  in  the  glare  of  the 
Cooper-Hewitts. 

Of  late  Di-mpscy  has  been  the  attraction 
with  the  Sells  Floto  Circus,  thereby  fol- 
lowing in  the  footsteps  of  his  defeated 
opponent.  A  few  weeks  before  the  foot- 
lights convinced  the  young  title  holder  he 
was  not  cut  out  to  follow  vaudeville. 

Now  Frank  P.  Spellman,  well-known  cir- 
cus and  carnival  showman,  declares  he  rep- 
resents Dempsey  and  his  manager.  Jack 
Kearns,  and  states  he  is  arranging  for  the 
appearance  of  the  champion  in  pictures. 
Mr.   Spellman  visited  the  NEWS  office 


prior  to  departing  for  the  Coast.  Bejond 
the  bare  statement  that  Jack  would  edify 
screen  followers  in  the  future  he  refused 
to  divulge  further  details. 

Late  newspaper  dispatches  relate  that 
Dempsey  has  suffered  an  accident  while 
with  the  circus  in  the  Middle  West,  and 
is  at  present  hobbling  around  on  crutches. 


Baby  Marie  Osborne  in  New  Pathe 
Release,  "  Miss  Gingersnap  " 

Pathe  will  release  Baby  Marie  Osborne 
in  a  two-reel  comedy  'drama  "Miss  Gin.ger- 
snap,"  presented  by  Leon  T.  Osborne  on 
November  23rd.  The  story,  by  Alberta 
Storey,  abounds  in  humor,  it  is  said,  and 
gives  the  little  star  unusual  opportunities 
to  display  her  budding  histrionic  ability. 

Baby  Marie  is  assisted  in  her  comedy 
efforts  by  little  "Sambo"  Morrison,  the 
diminutive  colored  actor.  The  cast  also 
includes  Margaret  Cullington,  Ruth  Lack- 
aye  and  L.  M.  Wells. 


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■  THE  DAIRY  FARM  " 

109  nights'  run  in  New  York. 
HOME  FOLKS" 

3  months'  mn  in  New  York. 
THE  WOMAN  HE  MARRIED" 

Played  by  Virginia  Harned. 
WHEN  ALL  THE  WORLD  WAS  YOUNG 

Played  by  Marguerite  Clark. 
'  TAKEN  FROM  LIFE  " 

Big  Adelphia  Theatre,  London,  melodrama. 
'AN  OLD  SWEETHEART  OF  MINE" 
A  LIGHT  IN  THE  DARK" 
THE  GIRL  ACROSS  THE  STREET" 
THE  BELLE  OF  RICHMOND" 
THE  CITY  OF  NEW  YORK" 
UNDER  vSEALED  ORDERS  " 
LAND  OF  THE  MIDNIGHT  SUN" 
A  STRANGER  AT  THE  GATE" 
A  SPRING  CHICKEN" 
AS  TOLD  IN  THE  HILLS" 
MAN  WITHOUT  A  NAME  " 
A  GREAT  WRONG  RIGHTED" 
EVERYMAN  FOR  HIMSELF" 
FOR  OLD  TIME'S  SAKE  " 
WHEN  LOVE  IS  YOUNG" 
LOVE  O'  MY  HEART" 
SAINT  AND  SWEETHEARTS" 
WHEN  HEARTS  ARE  YOUNG" 
HER  LAST  CHANCE" 
THE  HOUSE  OF  ADVENTURE  " 
TAKEN  IN  " 
IN  WALKED  JIMMY" 
FORGIVE  AND  FORGET  " 
A  YOUTH  AND  A  MAID  " 
WOMEN  OF  THE  WORLD  " 


THE  TURNING  POINT" 

Had  a  New  York  run  at  Hackett  Theatre 
THE  WHITE  SQUADRON  " 

Played  by  Robert  Hilliard. 
THE 'MERCHANT " 

New  York  Herald  Prize  Play. 
THE  SLAVE" 

Had  a  New  York  nin  at  Wallack's  Theatre. 
MAKING  GOOD" 

Two  months  in  New  York. 
THE  CUTEST  GIRL" 
THE  LADY  FROM  LARAMIE  " 
A  MAN'S  GAME  " 
ON  THE  RIO  GR.\NDE  " 
A  MIDNIGHT  FOLLY" 
THE  SEARCHLIGHT" 
MAM'  ZELLE" 
THE  UNKNOWN  " 
PASSION'S  SLAVE  " 
FOGG'S  FERRY" 
THE  CORNER  GROCERY" 
THE  LOWER  RANCH" 
GOVERNMENT  ACCEPTANCE  " 
MAYFLOWER  " 
SATAN'S  FOOTBALL" 
A  SOCIETY  SCANDAL" 
DON'T  TELL  MY  HUSBAND" 
THE  HURRICANE" 
THE  GIRL  UNKNOWN" 
THE  VELVET  HAND  " 
THE  VOICE  WITHIN" 
WICKED  LONDON  " 
WILL  YOU  TAKE  THIS  WOMAN  " 
IT  MIGHT  HAPPEN  TO  YOU" 
OLD  HEADS  AND  YOUNG  HEARTS" 


THE  OWEN  DAVIS  PLAYS  CONTROLLED  BY 
DARCY  &  WOLFORD 


"WHEN  ALL  THE  WORLD  WAS  YOUNG" 
"  AN  OLD  SWEETHEART  OF  MINE  " 
"THE  GIRL  ACROSS  THE  STREET" 
"A  STRANGER  AT  THE  GATE" 


"  MAKING  GOOD  " 
"  A  MAN'S  GAME  " 
"EVERYMAN  FOR  HIMSELF 
"  ANITA  " 


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iginiiiiiiiniiiiiiiiiHMiiuiiii  11  iiiiiiiiiii  iiiiiiiiiiiiiiiiiiiii  1  ii  iiiiniuiiiii  iiiiiiyiiiiiiiiiiibiiiiuiiiiiiiiiu^^^^   i,'uiwiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii.ii^   iiiiiiiiiiii  miiii  iiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiii|iiiiiiiiiiii  iiiiii  iiiiiiiii  i|n 

The  Fiction  Mart  I 


M 

The  Enemy  of  Woman 
By  Winifred  Graham 

Character  of  Story:    Political  activity. 
Theme:  Suffrage. 

Characters:  Lionel  Marsh,  M.  P.,  opposcil  to 
suffrage;  Meg  Marsh,  Lionel's  twin  sister  and 
double,  a  militant  suffragette;  Stuart  Barry, 
friend,  a  political  associate  of  Lionel;  Ruth 
Andover,  a  disciple  of  Meg;  Lady  \'iolct  Caini, 
suffragette;  Roderic  Seymour,  in  love  with 
Ruth:  Mcricl  Bruce,  a  widow,  intent  on  marry- 
ing Lionel. 

The  Plot:  Lionel  Marsh,  on  the  eve  of  a  speech 
in  the  House  of  Commons,  is  drugged  at  dinner 
by  Meg.  She  dons  his  clothes,  takes  his  seat  in 
the  House,  .and  makes  a  speech  in  favor  of 
suffrage,  with  the  result  that  Lionel  is  sus- 
pended for  breach  of  order.  Meg  then  con 
fesses  her  deception  in  the  public  prints  and 
is  sentenced  to  a  prison  term.  Lionel  gives  up 
his  political  career.    The  twins  are  estranged. 

Ruth  goes  on  with  Meg's  work  and  for  the 
sake  of  the  cause  jilts  Roderic  Seymour.  She 
receives  word  that  her  mother  is  about  to  un- 
dergo a  serious  operation  and  is  about  to  go 
to  the  bedside,  when  Lady  Violet  tells  her  she 
has  been  chosen  to  head  the  breaking  up  of  a 
political  meeting.  Ruth  goes  to  the  meeting, 
but  is  overcome  bv  shame  because  of  her  treat- 
ment of  her  mother  and  takes  no  part  in  the 
demonstration.  Her  father  telegraphs  that  her 
mother  is  in  danger  and  R\ith  arrives  just  be- 
fore her  mother's  death.  Cured  of  suffrage, 
she  marries  Roderic.  .  ,  t.  l 

Meanwhile  Lionel  meets  Meriel  Bruce,  who 
industriously  sets  her  cap  for  him.  Luckily, 
when  on  the  verge  of  a  proposal,  he  learns  that 
her  fiendish  temper  ruined  her  dead  husband  s 
life  Lionel  breaks  with  her.  Thinking  P.arry 
has  caused  the  breach.  Mrs.  Bruce  plots  against 
him  and  Lionel  and  joins  the  suffrage  party  as 
a  means  to  her  end.  .u  »  , 

She  impresses  upon  Lady  \  lolet  that  a 
politician  must  be  assassinated  to  advance  the 
cause  It  is  decided  that  Mrs.  Bruce  will 
destroy  the  Prime  Minister  with  a  bomb  at  a 
wedding.  A  friend  of  Lady  Violet,  Miss  Brown, 
procures  the  bomb.  At  the  wedding  .\lrs. 
Bruce  hurls  the  bomb,  not  at  the  Prime  Minis- 
ter, but  at  Lionel  and  Barry,  who  fall  at  the 
explosion.  ,    ,  ^  t  •      i  • 

Meg  hears  of  the  event  and  that  Lionel  is 
dead  and  hurries  to  London  but  finds  Lionel 
alive  and  unhurt.  Miss  Brown,  not  knowing  of 
Ruth's  defection,  had  appealed  to  her  to  have 
Roderic.  an  expert  on  explosives,  prepare  the 
bomb.    Roderic  had  prepared  a  harmless  one. 

Meg  forswears  suffrage  and  Lionel  returns  to 
politics. 

Locale:    London,     ^fostly  interiors. 

Picture  High  Lights:    Meg's  speech  m  the  House 

of  Commons.    Ruth's  remorse  at  her  mother  s 

bedside.    The  hurling  of  the  bomb. 


The  Queen's  Heart 
By  J.  H.  Hildreth 

Character  of  Story:  Romance. 
Theme:    Love  and  fighting. 

Characters:  Tack  Northrup,  an  American;  Dor- 
othy Howard,  his  fiancee;  Captain  Villiers  of 
the  Isogne.  afterward  Marquis  of  Calche;  Dr. 
McCraik:  Captain  Hay  of  the  Queen's  army: 
Isogne.  Queen  of  Rhodes;  Turks,  soldiers  and 
sailors,  courtiers.  °tc. 

7"**  Plot:  Jack  Xorthrup  and  Dorothy  Howard, 
who  are  in  a  yachting  party,  set  out  in  a  small 
boat  to  inspect  an  odd  looking  steamer  lying 
nearbv  in  the  harbor.  .\  storm  arises  and  they 
are  cut  off  f'om  their  own  boat  and  picked  up 
by  the  str.jr.ge  ship  as  it  is  putting  out  to  sea. 
There  is  an  air  of  mystery  about  the  boat  which 
appears  to  he  built  as  a  warship  disguised  as 
a  merchant  ves.sel.  Dr.  McCraik.  the  ship's  sur- 
geon, learns  that  the  purpose  of  the  expedition 
is  to  replace  on  the  throne  of  Rhodes,  Isogne, 
deposed  by  the  Turks.  McCraik  and  the  two 
Americans  plan  to  escape  in  a  small  boat.  Mc- 
Craik gets  into  the  boat  and  caMs  off  with- 
out them.  They  decide  to  throw  in  their  lot 
with  the  crusaders  who  are  on  their  way  to 
restore  Rhodes  to  the  Christian  world.  On 
the  way  the  ship  meets  and  sinks  a  Turkish 
cruiser.  Arrived  at  Rhodes,  a  battle  ensues  in 
which   several   Turkish   vessels   are    sunk  and 


Ceraldine  Farrar  as  she  appears  in  her  latest 
Goldwyn  offering  "Flame  of  the  Desert " 

the  city  of  Calche  is  captured  for  the  Queen. 
Villiers,  captain  of  the  vessel,  is  ennobled  by 
the  Queen  and  Xorthrup  is  made  a  Count  in 
charge  of  the  Queen's  guard.  From  that  time 
on  the  fighting  is  almost  incessant,  with  many 
thrilling  hair-breadth  escapes  upon  the  part 
of  all  of  the  principal  characters.  The  Queen 
falls  in  love  with  Jack  who  is  in  love  with 
Dorothy  and  Jack  is  tempted  to  discard  Dorothy 
for  the  Queen  but  is  prevented  by  his  sense 
of  honor.  After  many  sorties  and  battles, 
the  forces  of  the  Queen  are  overcome  by  the 
Turks  and  the  Queen  is  mortally  wounded.  The 
Queen  and  Jack  and  Dorothy  escape.  The 
Queen  dies  in  Jack's  arms,  leaving  Jack  and 
Dorothy  to  return  to  America  and  the  modern 
commercial  atmosphere  which  they  both  dislike 
but  which  they  realize  must  be  their  part  in 
life. 

Locale:    The  Mediterranean. 

Picture  High  Lights:  There  are  so  many  dra- 
matic scenes  in  this  story  that  it  would  be 
impractical  to  enumerate  them  here;  a  story 
on  the  general  order  of  Soldiers  of  Fortune. 


Linda  Condon 
By  Joseph  Hergesheimer 

Character  of  Story:    Society  drama. 
Theme:  Teinperament. 

Characters:  Linda  Condon;  Dodge  Pleydon,  a 
sculptor;  Mrs.  Condon,  Linda's  mother,  after- 
ward Mrs.  Moses  Feldt;  Moses  Feldt,  a  business 
man;  Judith  and  Pansy,  his  daughters;  Arnaud 
Hallet,  a  Philadelphia  aristocrat;  Amelia 
Lowrie,  Linda's  aunt;  Elouise  Lowrie,  another 
aunt. 

The  Plot:  Linda  Condon's  earliest  recollections 
were  of  hotels  —  sometimes  at  the  seashore  and 
sometimes  in  the  citv,  where,  in  company  with 
her  young  and  pretty  mother,  she  spent  her 
youth.  Mrs.  Condon,  the  most  discussed  woman 
in  every  hotel  where  they  stayed,  had  many  men 
friends  but  none  among  the  women.  She  left 
Linda  much  to  herself  and  her  nature  differed 
greatly  from  that  of  her  daughter.  Linda  was 
immaculate  in  dress,  proper,  stiff,  priggish  even, 
remote  and  quaintly  dignified.  Her  mother  was 
impulsive,  warm  hearted  and  generally  voted  a 
"  good  fellow  "  by  their  casual  acquaintances. 
Linda  never  knew  her  father.  As  Linda  is 
budding  into  womanhood  her  mother  finds  her 
charms  fading  and  decides  to  accept  the  offer 
of  Moses  Feldt  to  make  her  nis  wife.  Linda 
finds  the  Feldts  very  generous  and  kind  but 
she  does  not  care  for  their  friends  nor  can 
she  enter  into  their  life  and  their  amusements 
with  enjoyment.  .She  meets,  at  a  studio  tea. 
Dodge   Pleydon,    who    falls   in   love   with  her. 


Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


.She  is  very  much  interested  in  bim  but  can- 
not bring  herself  to  consent  to  marry  him  nor 
to  let  him  kiss  her.  She  does  not  like  demon- 
strative people.  She  is  called  cold  and  admits 
it.  At  a  musicale  she  is  discovered  by  her 
paternal  aunts,  the  Lowries  of  Philadelphia, 
and  is  invited  to  visit.  In  these  prim  ancestor 
worshipping  women,  Linda  recognizes  kindred 
spirits  and  in  her  they  see  the  typical 
"  Lowrie".  Without  ever  learning  the  real 
cause  of  the  estrangement  between  her  mother 
and  father,  she  feels  that  she  will  be  happier 
with  the  aunts  than  in  her  own  home  and  she 
dcci<Ies  to  stay  with  them.  Linda  receives  a 
proposal  from  Arnaud  Hallet,  a  rather  seedy- 
looking  aristocrat  who  has,  however,  an  in- 
come of  more  than  fifty  thousand  a  year, 
the  minimum  figure  which  Linda  had  set  as 
the  necessary  income  of  an  eligible  husband, 
and  Linda  marries  him.  She  continues  to  be 
interested  in  Dodge  Pleydon  and  he  in  her  and 
they  correspond  though  they  do  not  meet  again 
until  years  later  and  do  not  find  themselves 
much  in  one  another's  company  until  Linda 
has  a  grown  daughter  and  a  nearly  grown  son. 
Pleydon,  meanwhile,  has  become  famous.  Haiiet 
has  resigned  himself  to  the  fact  that  his  wife 
will  never  care  for  him  the  way  he  does  for  her. 
.\s  her  daughter  becomes  engaged  Linda  derides 
that  she  has  given  up  enough  of  her  life  and 
that  she  will  go  to  Pleydon  and  leave  her  hus- 
band. She  goes  to  Pleydon's  apartment  for 
luncheon,  fully  intending  to  stay,  but  he  does 
not  suspect  her  intention  and  in  the  course  of 
the  conversation  she  learns  that  he  is  really  in 
love  with  his  ideal  of  the  youthful  Linda  many 
years  ago.  .She  reconsiders  and  returns  to  her 
husband,  no  one  the  wiser. 

Locale:    New  York  and  Philadelphia. 

Picture  High  Lights:  Emotional  scenes  are 
peculiarly  lacking  owing  to  the  temperament 
of  the  heroine.  If  Linda  were  depicted  as 
merely  mercenary  in  the  beginning,  awakening 
too  late  to  the  necessity  of  love,  this  would 
furnish  amnle  opportunity  for  the  emotional 
type  of  actress. 


The  Ambassador's  Trunk 
By  George  Barton 

Character  of  Story:  Mystery. 
Theme:    Diplomatic  intrigue. 

Characters:  Captain  Vance  Prescott,  of  the  In- 
telligence; Professor  Francis  Vernon,  Fourth 
-Assistant  Secretary  of  State;  Hone  Vernon,  his 
daughter:  Thomas  Warner  of  the  Washington 
Planet;  Count  Castro,  South  .\nierican  diplo- 
mat; Gilbert  Vernon,  a  -  Pacifist;  Bromley 
Barnes  of  the  Secret  Service;  Fernando  Werta, 
a  spy. 

The  Plot:  Vance  Prescott,  a  member  of  the  In- 
telligence corps,  is  sent  to  the  country  home  of 
the  Fourth  Assistant  Secretary  of  State  with 
important  papers  from  the  State  Department. 
These  papers  concern  a  secret  treaty  in  rej^ard 
to  South  American  oil  concessions.  It  is 
feared  that  an  attempt  will  be  made  to  steal 
the  treaty  before  it  is  ratified  four  days  later. 
Vance  welcomes  the  opportunity  of  visiting  Pro- 
fessor Vernon's  home  since  he  is  in  love  with 
the  Professor's  daughter,  Hope.  At  the 
country  house  he  finds  as  guests  a  newspaper 
reporter  of  his  acquaintance.  Count  Castro,  a 
South  American  diplomat,  and  Bromley  Barnes 
of  the  Secret  Service  who  has  been  assigned  to 
the  house  as  an  additional  precaution.  Professor 
Vernon  locks  the  treaty  in  a  safe  in  his  library 
and  during  the  night  the  papers  are  stolen. 
Suspicion  first  points  to  Hope  and  then  to  her 
brother  who  is  an  avowed  Pacifist  but  Prescott 
and  Barnes  are  both  morally  certain  that  Count 
Castro  is  the  guilty  man.  Prescott  finally  over- 
hears a  conversation  between  Castro  and  Werta, 
a  spy  in  his  employ,  and  learns  that  the  papers 
are  to  be  hidden  in  the  trunk  of  the  F'renci. 
.Ambassador  who  had  been  visiting  there  a  few 
days  before  and  whose  trunk  had  not  yet  been 
sent  on  to  Washington.  He  cannot  positively 
identify  the  speakers,  so  is  forced  to  follow  up 
the  clue  without  making  an  arrest.  Werta  is 
apprehended  on  a  charge  of  being  a  suspicious 
person  and  violatcr  of  the  Espionage  law. 
Castro  remains  at  liberty.  When  Prescott  in- 
quires about  the  trunk,  he  finds  it  has  just  been 
sent  to  the  station.  He  rushes  to  the  train  and 
finds  Bromley  Barnes  aboard.  There  is  a  wreck 
but  both  escape  uninjured.  The  .Ambassador's 
trunk   is   finally  located,  but  when   opened,  it 


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Good  Fiction  Suitable  For  Film  Production 


contains  nothing.  Prescott  then  learns  that  an 
old  servant  took  out  the  papers  just  before  the 
trunk  left  the  liouse  but  that  these  were  after- 
ward taken  from  him  by  Count  Castro.  Barnes 
and  Prescott  rush  to  the  city  and  Prescott  is 
just  in  time  to  rescue  Hope,  who  in  attempting 
to  regain  tjie  pajiers,  has  fallen  into  the  cluthces 
of  Castro.  Castro  again  escapes.  Barnes  and 
Prescott  attend  a  meeting  of  the  "Sons  of 
Liberty  "  a  supposed  anarachist  society  and 
there  see  Castro.  The  place  is  raided  but 
Castro  gets  away.  Pre.scott  learns  that  Castro 
has  planned  to  escape  into  Mexico  by  meeting 
an  aeroplane  in  the  Southern  part  of  Virginia. 
He  hastens  there  in  an  automobile  and  en- 
counters the  Count.  In  a  pitched  battle  he 
secures  the  jiapers  but  is  stunned  and  does  not 
secure  his  prisoner.  Prescott  arrives  in  time 
to  present  the  papers  to  the  conference  when 
the  treaty  is  to  be  signed.  Castro  is  mur- 
dered as  a  traitor  by  his  confederates  who 
believe  that  he  has  sold  them  out. 

Locale:    Washington  and  suburbs. 

Picture  Hiqh  Lights:  Several  encounters  be- 
tween Castro  and  Prescott;  the  timely  arrival 
of  the  treatv  at  the  conference. 


Peter  The  Brazen 
By  George  F.  Worts 

Character  of  Story:    Mystery;  adventure. 

Theme:    Exploits  of  a  wireless  operator. 

Character:  Peter  Moore,  wireless  operator;  The 
Gray  Dragon  of  Len  Yang;  Kahn  Meng,  his 
son;  Eileen  I.orimer,  the  girl  in  the  case;  Amy 
Vost,  an  American  girl;  Bobby  MacLaurin, 
Peter's  pal;  Romola  Borria,  an  agent  of  the 
Gray  Dragon. 

The  Plot:  Peter  Moore,  the  crack  wireless  oper- 
ator of  the  Pacific,  is  on  his  way  from  Hong 
Kong  to  Shanghai  when  he  discovers  that 
there  is  on  board  the  boat  a  woman  prisoner 
who  is  evidently  being  conveyed  by  Chinese  to 
the  inland  city  of  Len  Yang  where  the  Gray 
Dragon,  a  sinister  figure  of  power  and  evil, 
imported  slaves  to  work  in  his  mines.  The 
power  and  influence  of  this  man  are  such  that 
he  is  hated  and  feared  throughout  China. 
Peter  Moore  makes  up  his  mind  to  save  the 
girl  aboard  the  boat  and  in  pursuit  of  this  plan 
manages  to  smuggle  her  onto  a  sampan  after 
a  short  struggle  with  the  guards  who  are  trying 
to  lower  her  to  a  Chinese  junk  in  the  early 
morning.  The  girl  is  Eileen  Lorimer,  an 
American.  Peter  puts  her  on  board  a  boat 
bound  for  .^merica  and  determines  to  go  on  to 
the  city  of  Len  Yang  and  learn  the  secrets  of 
that  dread  place.  He  finds  that  a  Miss  Amy 
Vost,  who  closely  resembles  Eileen,  is  bound  in 
the  same  general  direction,  followed  by  his  old 
friend,  Bobby  MacLaurin,  who  takes  charge  of 
a  river  vessel  in  order  to  be  near  the  girl  of 
his  choice.  On  the  way  up  the  river  the  boat 
is  wreclted  and  Peter  wanders  alone  into  the 
camp  of  a  Chinese  mandarin  who  professes  to 
be  an  enemy  of  the  Gray  Dragon  and  offers  to 
help  him  into  Len  Yang.  Once  in  the  city 
Peter  makes  the  acquaintance  of  a  wireless 
operator  there  and  by  watching  the  messages 
learns  that  Amy  Vost  is  to  be  brought  into  the 
city  as  a  prisoner.    Aided  by  Bobby  MacLaurin 


he  effects  a  sensational  rescue  and  starts  back 
on  his  way  to  Hong  Kong.  On  the  boat  he 
falls  in  with  Romola  Borria,  who  first  pretends 
to  be  his  friend  and  afterward  asks  him  to 
run  away  with  her.  She  attemjits  to  betray  him 
into  the  hands  of  the  Gray  Dragon  by  luring 
him  to  a  house  on  the  edge  of  the  city,  but  he 
escapes,  killing  her  husband  with  the  last  shot 
in  the  melee.  Peter  returns  to  America  and 
finds  Eileen  but  believes  that  she  is  in  love 
with  another  man.  He  returns  to  China.  She 
follows  hi|m,  having  TOeanwhi'le  become  a 
surgeon,  and  announces  her  intention  of  going 
with  him  to  Len  Yang.  After  some  further 
exciting  adventures  in  which  Romola  Borria 
plays  the  part  of  the  traitress,  Peter  falls  in 
with  Kahn  Meng  who  claims  to  be  advancing 
on  Len  Yang  to  reduce  it  to  ashes.  Peter, 
however,  finds  himself  a  prisoner  in  the  hands 
of  the  firay  Dragon  and  learns  that  Kahn  Meng 
is  the  son  of  the  Dragon.  The  Gray  Dragon  is 
killed  in  the  fight  which  follows  and  his  son 
declares  himself  the  enemy  of  all  of  his  father's 
methods.  He  sets  Eileen  and  Peter  at  liberty. 
/  ocalc:  China. 

Picture  High  Lights:  Chinese  atmosphere  and 
scenery.  Chiefly  exteriors  but  good  oppor- 
tunity for  gorgeous  settings.  Many  dramatic 
situations. 


Bull  Dog  Carney 
By  W.  A.  Fraser 

Character  of  Story:    Canadian  Western. 
Theme:    Carney's  exploits. 

Characters:  Bulldog  Carney,  a  good  "  bad  man  "; 
Teanette;  Jack  Wolf,  who  lives  up  to  his  name; 
Kootenay  Jim.  gambler:  Harry  Holt,  Jeanette's 
brother;  "Oregon,"  Carney's  pal;  mounted 
police,  miners,  jockeys,  etc.;  Seth  Long,  Keeper 
of  the  hotel  at  Bucking  Horse. 

The  Plot:  While  published  as  a  novel,  this  is 
really  a  series  of  short  stories  dealing  with  the 
various  exploits  of  "  Bulldog  "  Carney  whose 
business  is  the  smuggling  of  opium  over  the 
Canadian  line  into  the  United  States.  Carney 
is  an  Englishman,  once  of  good  social  station 
but  now  a  typical  product  of  the  frontier.  He 
is  beloved  of  the  women  and  feared  by  the 
men.  chivalrous  by  nature,  quick  on  the  draw, 
playing  his  own  hand  against  both  the  Mounted 
Police  and  the  various  crooks  infesting  the 
camps  of  the  Northwest.  Jeanette,  wife  of 
Seth  Long,  the  keeper  of  the  hotel  at  Bucking 
Horse,  where  many  of  the  incidents  related 
occur,  is  in  love  w'ith  Carney  but  he  keeps 
their  relationship  on  a  strictly  friendly  basis 
so  long  as  Seth  is  alive  —  the  latter  being  con- 
veniently murdered  by  an  outsider  in  a  gamb- 
ling brawl.  Jeanette  appears  in  many  of  the 
stories,  giving  the  necessary  "  woman  interest." 
.Mtogether  these  stories  are  full  of  action,  pic- 
turesque and  comparatively  original  in  the  mat- 
ter of  plot.  Practically  all  of  them  would  make 
good  pictures  and  as  a  series  centering  around 
the  character  of  Carney  present  opportunities  to 
any  actor  who  favors  the  role  of  a  Western 
gunman. 

Locale:    Canadian  Northwest. 

Picture  High  Lights:  Many  good  dramatic  situa- 
tions. 


Little  Miss  By-The-Day 
By  Lucille  Van  Slyke 


1 


Character  of  Story:  Romance. 
Theme:    Character  study. 

Characters:  Felice  Day;  Madmoiselle  D'Orray, 
her  governess;  "The  Portia  Person";  The 
Major,  Felice's  grandfather;  Dudley  Hamilt,  a 
choir  singer;  Margot,  a  servant;  Piquer,  a 
servant;  Mr.  Burrel,  the  Major's  legal  adviser, 
known  as  "Certain  Legal  Matters";  Zeb, 
keeper  of  the  kennels;  Graener,  a  theatrical 
producer;  The  Poetry  Girl;  The  Sculptor  Girl, 
etc. 

The  Plot:  Felice  Day's  earliest  recollections  were 
of  the  old  mansion  in  Brooklyn  where  she 
Jived  with  the  Major,  her  grandfather,  and  her 
invalid  mother.  The  major  made  his  living 
by  raising  blooded  dogs.  Felice  made  the 
acquaintance  of  a  choir  boy,  Dudley  Hamilt, 
over  the  garden  wall  on  the  other  side  of  which 
was  the  choir  yard  of  a  church.  This  was  her 
first  and  only  suitor.  When  her  mother  dies 
the  Major  is  too  tender-hearted  to  tell  Felice 
and  lets  her  believe  that  her  mother  has  gone 
on  to  to  the  House  in  the  woods  —  a  country 
home  which  has  been  handed  down  from  gen- 
eration to  generation  in  the  line  of  female 
succession,  becoming  the  property  of  the  daugh- 
ter in  each  case  instead  of  the  property  of  the 
son.  Felice  grows  up  believing  that  she  will 
find  her  mother  waiting  ior  ner  in  the  garden 
of  the  country  house.  Sheltered  from  con- 
tact with  the  world,  she  has  no  notion  of 
worldly  affairs  and  does  not  in  the  least  un- 
derstand what  has  happened  when  the  big 
house  in  Brooklyn  is  sold  for  taxes  and  they 
are  forced  to  take  refuge  in  the  House  in  the 
Woods.  As  matters  go  from  bad  to  » orse 
Felice  comes  to  the  city  to  see  what  can  be 
done  —  a  quaint,  old-fashioned  figure,  looking 
middle-aged  because  of  her  attire,  though  really 
not  more  than  twenty-five  or  six  years  of  age. 
The  years  have  slipped  by  playing  chess  with 
her  grandfather  and  tending  her  mother's  gar- 
den. Dudley  Hamilt,  meanwhile,  has  sought  in 
vain  for  her,  and  she  has  dreamed  of  him.  The 
adventures  of  Felice  in  seeking  to  recover  the 
old  house  and  set  her  financial  affairs  in  order 
make  the  major  portion  of  the  story,  inter 
twined  with  the  romance  with  Dudley  Hamilt 
Upon  reaching  the  city  she  finds  the  old  home 
full  of  "  weeds  "  as  she  calls  them  —  unsavory 

■  foreign  families  who  have  let  space  from  the 
receiver.  Felice,  with  the  courage  of  ignorance, 
sets  about  acquiring  money  to  pay  her  debts 
by  sewing  at  $2.00  by  the  day,  from  which 
she  gets  the  name  which  she  registers  with  the 
Woman's  Exchange.  In  the  course  of  this 
work  she  encounters  a  young  attorney  whom 
she  had  met  when  a  child  and  whom  she  has 
always  called  "  The  Portia  Person."  This 
man  aids  her  in  unraveling  her  aflfairs.  She 
has  meanwhile  contrived  to  secure  temporary 
possession  of  the  old  house,  clean  it  up  and 
fills  it  with  young  geniuses  of  one  sort  or 
another.  Her  own  genius  for  whistling  is  dis- 
covered by  accident  and  she  takes  New  York 
by  storm  as  "  Madmoiselle  Folly."  Her  ap- 
'pearance  in  a  playlet  founded  on  her  garden 
romance  brings  Dudley  Hamilt  to  her  and  all 
ends  well.  'The  charm  of  the  story  lies  in 
the  winning  personality  of  little  Miss  Bv-the- 
Day. 


'"The  Morning  After,"   now  Obsolete  in   Real   Life,    May   Nevertheless  Be   Enjoyed  by  Proxy  in  Seeing  May  .\llison  in  the  Screen  Classics  production 

"Fair  and  Warmer  " 


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The  Following  Productions  for  1920 

"RIO  GRANDE"  _  _  By  Augustus  Thomas 

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"HABIT"  -  By  Tom  Barry 


Current  Releases 

"THE  RIGHT  TO  LIE"  .  .  By  Jane  Murfin 

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STARRING  DOLORES  CASSJNELLI 


DISTRIBUTED  BY 

PATHE 


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Great  Price"  Mabel  Taliaferro 

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s  Half  Acre"  Mabel  Taliaferro 

First"  Harold  Lockwood 

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MR.  CAREWE'S  PAST  ACHIEVEMENTS  WILL  MERIT  THE  CLOSE 
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People  who  are  interested  in  the  manufacture  of  motion  picture 
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Leading  Man,  with  Vivian  Martin  in  a  Gaumont  Production 

"MAKING  HER  HIS  WIFE" 

Management  EDWARD  SMALL 


I 


ROY 

DEL  RUTH 

Directing 

Under  the  Supervision 

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of  Hampton  Del  Ruth 

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Co -Starring  in 
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3773 


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Professional  Section 


jiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 


IntervieTving     Hugh  Thompson, 

Screen  Hero  and  Leading  Man 
<(  TUST  say  I'm  the  hardest  man  in  the 

J  world  to  interview,  and  let  it  go  at 
that,"  Hugh  Thompson  declared  laugh- 
ingly, when  we  told  him  the  other  da\-  that 
we  should  like  to  write  a  story  about  him. 

"  Nonsense,"  we  assured  him,  "  we  won  t 
do  anything  of  the  sort.  "  You've  hccn 
playing  leads  with  all  sorts  of  popular 
ladies  for  quite  some  time,  and  you  can  z' 
least  tell  us  about  their  idiosyncrasiu> 
and  whether  it's  as  pleasant  to  be  a  vei-.\ 
much  in  demand  leading  man,  as  it's  sup- 
posed to  be." 

"  Now  see  here,  >ou  want  to  get  nie  into 
trouble,"  Mr.  Thompson's  good  iiatured 
voice  retorted  over  the  telephone,  "  I'm 
not  going  to  commit  myself  along  those 
lines,  but  I'll  drop  in  to  see  you  whenever 
you  want  just  to  convince  you  that  I'm 
no  kind  of  a  press  agent." 

He  came,  according  to  appointment,  late 
one  afternoon.  He  is  six  feet  two,  at  least, 
very  well  built,  very  well  dressed,  with 
black  hair  and  dark  eyes  —  precisely  the 
description  that  would  fit  the  dream  hero 
ot  every  sweet  girl  graduate  in  the  United 
States,  isn't  it?  Add  to  the  description  the 
fact  that  he  can  act,  and  of  course,  he's 
an  ideal  leading  man,  and  it's  no  wonder 
that  he  never  has  more  than  four  days  hoH- 
day  between  pictures,  and  hardly  any  sum- 
mer vacation  at  all. 

But  that  doesn't  satisfy  the  gentleman. 
No,  indeed,  he's  ambitious,  too,  if  you 
please,  and  has  high  hopes  of  being  a  star 
in  his  own  right  some  day.  He  has  writ- 
ten fifteen  stories,  that  he  thinks  are  fitted 
to  his  own  personality,  and  when  the  op- 
portunity comes,  there  will  be  no  frenzied 
search  by  an  entire  scenario  department 
for  the  right  kind  of  a  storj".  Mr.  Thomp- 
son will  hand  over  his  scripts  and  they 
can  take  their  pick.  But  he  doesn't  believe 
in  haste.  He  knows  that  a  star's  screen 
life  depends  on  the  num.ber  and  loyalty 
of  the  fans  that  have  noticed  his  work 
in  supporting  casts,  and  he  has  several 
times  refused  chances  to  star  with  less 
well-known  companies  in  order  to  take 
advantage  of  the  training  to  be  had  with 
prominent  directors  and  stars.  One  in- 
stance of  his  belief  in  the  value  of  learn- 
ing the  fundamentals  of  his  profession 
thoroughly,  is  the  fact  that  he  played  in 
stock  for  eight  years. 

"And  when  you  start  in  that  way  as  a 
juvenile,"  he  explained,  "  they  don't  give 
you  boys'  parts  to  play.  You  have  all  sorts 
of  characterizations  —  old  men,  rubrs  from 
the  countrj',  policemen,  butlers,  bell  hops, 
messengers  and  couriers  and  pages  —  any- 
thing but  what  you  really  are,  and  a  new 
part  every  week.  You  hate  it,  but  it's  the 
best  training  in  the  world.  For  instance, 
a  short  while  ago  I  had  to  play  an  Indian, 

that  is,  the  man  I  was  impersonating  was. 

supposed  to  assume  the  character  and  pass 


as  an  Indian  during  two  reels  of  the  pic- 
ture. I  had  played  an  Indian  for  eight 
weeks  during  my  stock  experience,  so  that 
I  knew  the  characteristics  well  —  a  stolid 
expression,  erect  carriage,  and  all  the  rest 
of  it,  and  it  wasn't  difficult  at  all  for  me 
to  assume  them,  you  see. 

"  I  always  decide  on  the  sort  of  inter- 
pretation I'm  going  to  gi\e  a  character 
myself,"  he  added.  "  I  take  the  script 
home,  read  it  through,  and  act  as  I  think 
a  man  would  act  under  the  imposed  con- 
ditions." 

"But  if  the  director  doesn't  like  your 
interpretation?"  we  asked. 

"  Then  I  rehearse  the  scene  as  he  wants 
me  to,  and  play  it  as  I  want  to  when  the 
scene  is  taken,"  he  declared  with  his  spon- 
taneous smile. 

"And  aren't  you  going  to  tell  us  anything 
about  leading  ladies,"  we  insisted.  "  We've 
always  wanted  a  point  of  view  other  than 
the  inter\iewer's.  Are  they  all  as  sweet 
as  they  look  ?  " 

"  Some  'of  them  are  and  som.e  of  them 
aren't,"  he  temporized,  "  but  the  only  points 
of  contention  that  arise  while  playing  are 
as  to  whether  or  not  they  will  let  you 
have  as  much  of  a  scene  as  you  think  you 
ought  to  have.  Some  of  them  give  you 
every  chance  in  the  world  and  meet  you 
more  than  half  way,  and  some  of  them 
don't  But,  seriously,  I  never  have  any 
trouble  with  any  of  them.  They  arc  all 
alright." 

Which  remark  seem.s  to  us  the  keynote 
of  Mr.  Thompson's  temperament.  He  is 
sociable  and  jolh'  and  ready  to  enjoy  him- 
self, and  not  at  all  inclined  to  find  fault 
with  conditions  or  facts  or  people.  He 
used  up  six  collars  at  the  artists'  ball  the 
other  night,  and  stayed  till  6  a.  m.  He  told 
us  this  as  proof  that  he  likes  to  dance, 
and  we  don't  need  any  further  evidence. 
We  are  quite  convinced.  He  likes  to  do  a 
great  many  other  things  as  well,  and  he 
looks  as  though  he  thought  the  world  a 
vcrv  nice  place,  indeed. — MARGUf.RITE 
JONES. 


Close-ups    of  Players 

Director  Noel  Smith  was  forced  to  pay 
for  the  breaking  of  a  bedstead  which  was 
demolished  when  no  atlem.pt  at  comedy 
was  made.  Smith  directs  Jimmie  Aubrey, 
and  with  his  comedian  went  to  a  mountain 
*inn  so  as  to  be  near  the  ducks  in  the  morn- 
ing. The  place  did  not  have  modern  con- 
\cniences,  and  heat  was  scarce,  so  after 
warming  his  feet  over  a  coal  oil  stove,  he 
jumped  into  bed.    He  \yrecked  it. 


Maurice  Tournier,  whose  artistic  produc- 
tions are  released  on  the  Paramount-Art- 
craft  program,  contracted  with  H.  H.  Van 
Loan  this  week  for  a  story  which  he  feels 
will  be  one  of  the  real  picture  features  of 
the  year.  Van  Loan  developed  an  entirely 
new  theme  and  related  the  story  to  Tour- 
nier who  immediately  saw  its  dramatic 
possibilities.  He  thereiipon  signed  a  con- 
tract for  the  story,  the  title  of  which  is 
"  The  Great  Redeemer,"  and  in  the  pro- 
duction of  which  Jack  Holt  will  probably 
pla\-  the-  leading  role. 


Jack  Cuiuiingham,  erstwhile  novelist, 
playwright  and  New  York  newspaperman, 
is  engaged  in  writing  the  continuity  for  J. 
Warren  Kerrigan's  next  picture,  which 
will  be  an  adaptation  of  a  famous  French 
classic.   

Denison  Clift,  Fox  West  Coast  scenario 
editor,  has  completed  the  scripts  for  Mad- 
laine  Traverse's  newest  productions.  "  Lost 
Money  "  is  a  story  of  the  African  diamond 
mines;  "The  Hell  Ship"  is  a  powerful 
tale  of  the  sea,  and  "  What  Would  You 
Do?"  is  a  problem  play  of  to-day.  All 
are  original  stories  and  continuities  from 
Clift's  pen. 


Goldwyn's  List  of  Press  And  Serv- 
ice Men  Now  Stands  Complete 

With  the  appointment  of  Ray  Allison  to 
the  Salt  Lake  City  branch  the  list  of 
Goldwjn  Pictures  Corporation's  press  and 
service  representatives  is  complete. 

The  full  roster  of  Goldwyn  press  and 
service  representatives  now  reads:  Nat- 
L.  Royster,  Atlanta ;  S.  G.  Sladdin,  Bos- 
ton;  A.  S.  Rittenberg,  Buffalo;  R.  VV. 
Ravenscroft,  Chicago ;  Harry  V.  Martin, 
Cincinnati ;  C.  C.  Deardourff,  Cleveland ; 
Gertrude  Deppcn,  Dallas ;  W.  L.  GuUett, 
Denver;  H.  R.  Guest,  Detroit;  R.  C.  Gary, 
Kansas  City;  J.  W.  Ranklin,  Los  Angeles; 
Alax  Doolittle,  Minneapolis;  T.  S.  Mc- 
Sween,  New  York;  Frank  N.  Seltzer, 
Philadelphia;  E.  E.  Rutter,  Pittsburgh; 
Walter  Bodin,  San  Francisco ;  Harry 
Lorch,  St.  Louis;  Frank  C.  Teck,  Seattle; 
Benjamin  Caplon,  Washington;  H.  H. 
Gihon,  New  Orleans;  Unda  Hamren, 
Omaha;  R.  Allison,  Salt  Lake  City. 


3774 

Rowland  at  Helm  of  Production 


Metro    President   Upon    Illness  of 
Maxwell  Karger  Takes  Hold 
of  Coast  Studio  Reins 

RICHARD  A.  ROWLAND,  president 
of  Metro  Pictures  Corporation,  re- 
cently assumed  the  supervisory  reins  over 
the  five  Screen  Classics,  Inc.,  productions 
now  under  way  at  the  Metro  studios  in 
Hollywood,  when  Director  General  Max- 
well Karger  was  confined  to  his  l)ed  with 
blood  poisoning.  This  unusual  feat  for  a 
motion  picture  executive  was  accomplished 
under  trying  conditions  when  minor  but 
nevertheless  vexatious  mishaps  occurred  in 
the  progress  of  several  of  the  productions. 

At  Hollywood  on  a  tour  of  inspection 
and  consultation  Mr.  Rowland  had  in  a  few 
days  familiarized  himself  with  the  work  in 
hand  sufiiciently  to  be  able  to  jump  into  the 
breach  and  keep  things  moving  with  their 
usual  speed  and  smoothness.  He  con- 
ferred with  the  several  stars  and  their 
directors,  passing  decisions  on  all  phases  of 
the  work  as  easily  as  though  he  had  long 
been  accustomed  to  the  task. 

The  first  of  the  mishaps  under  Mr.  Row- 
land's brief  regime  in  the  role  of  director 
general  came  when  Jack  Dillon,  who  was  di- 


recting Bert  Lytell  in  Sir  Gilbert  Parker's 
novel,  "  The  Right  of  Way,"  met  with  an 
accident  that  absented  him  from  the 
studios.  Mr.  Rowland  immediately  gave 
Bert  Lytell  authority  to  proceed  with  the 
picture  as  his  own  director.  Later,  when 
Director  Dillon  had  recovered,  the  entire 
company  with  Robert  Kurrle,  the  camera- 
man, left  for  location  at  Lake  Tahoe. 

After  an  illness  of  ten  days  Viola  Dana 
got  back  to  work  on  "The  Willow  Tree." 
Mr.  Rowland  was  able  to  keep  the  com- 
pany at  work  on  scenes  not  requiring  Miss 
Dana  during  her  absence. 

Alice  Lake  and  other  members  of  the 
company  filming  "  Should  A  Woman  Tell  ?" 
a  story  by  Finis  Fox,  spent  six  consecutive 
days  at  the  studio  while  Mr.  Rowland  was 
in  control,  the  longest  time  "  at  home " 
since  the  production  started.  John  E.  Ince, 
who  is  directing,  has  been  on  location  most 
of  the  time.  Miss  Lake  is  being  featured 
in  this  picture  with  Jack  Mulhall  and 
Frank  Currier  at  the  head  of  a  notable 
cast. 

May  Allison  made  rapid  progress  with 
"  The  Walk-Offs,"  the  Morosco  society 
play  by  Frederic  and  Fanny  Hatton,  under 
the  eyes  of  Metro's  chief  executive. 


Prizma  Takes  a  Star  From  World 


Madge  Evans'  Contract  Taken  Over 
by  Prizma  Natural  Color  Pic- 
tures ;  to  be  Featured 
pRIZMA  Natural  Color  Pictures  an- 
nounces,  by  arrangemeilt  with  World 
Pictures,  that  beginning  next  Monday  they 
will  take  over  the  contract  the  latter  had 
with  Madge  Evans,  who  has  been  a  World 
star  for  several  years  and  will  start  in  mak- 
ing productions  with  this  famous  juvenile 
artist  as  the  featured  member  of  a  com- 
pany that  will  be  engaged  to  produce  two 
or  more  reel  pictures  in  natural  colors. 
Unlike  Prizma  subjects  that  have  been  re- 
leased in  the  past,  the  Madge  Evans  Pic- 
tures will  be  picturizations  of  stories  es- 
pecially written  or  published  creations  of 
well-known  authors. 


Otis  B.  Thaj'er,  President  and  Director-General 
of  Art-O  Graf 


It  is  with  a  great  deal  of  pride  that 
Prisma  makes  this  announcement  that  they 
have  secured  Madge  Evans  as  their  star. 
They  did  not  make  this  selection  until  after 
they  had  scoured  the  field  for  possible 
talent  who  combined  reputation  as  an  act- 
ress and  an  estaiblished  following  together 
with  youth,  beauty,  grace  and  charm.  An- 
other factor  that  entered  into  the  selec- 
tion was  the  future  possibility  of  the  star 
they  decided  to  take  to  make  Prizma  nat- 
ural color  pictures  in  combination  with 
photo  play  dramas. 

Madge  Evans  began  her  career  as  an  act- 
ress when  almost  a  babe  in  arms.  She  has 
scored  successes  in  Broadway  productions, 
the  most  notable  of  which  she  shared 
honors  with  John  and  Lionel  Barrymore  in 
"Peter  Ibbetson."  With  the  World  com- 
pany she  has  been  a  star  in  her  own  right 
and  shared  co-starring  honors  with 
Montagu  Love,  June  Elvidge  and  Carlyle 
Blackwell. 

To  the  exhibitor  this  announcement 
should  hold  great  interest.  It  will,  it  is 
claimed,  be  the  first  time  in  the  history  of 
the  industry  that  natural  color  pictures  have 
tieen  utilized  in  further  embellishing  good 
stories  and  good  direction  in  providing 
material  for  an  interesting  program  for  the 
motion  picture  theatre.  Negotiations  are 
now  pending  with  several  of  the  best-known 
directors  in  the  industry  to  secure  for  the 
Madge  Evans  Prizma  pictures  the  highest 
degree  of  perfection  in  picturization  of  in- 
teresting subject  matter  for  photoplay 
dramas. 


Edwin  Carewe  has  secured  the  motion  picture 
rights  to  Augustus  Thomas'  stage  success,  "Rio 
Grande."  In  order  to  film  the  scenes  in  their 
original  setting,  Mr.  Carewe  went  yesterday  to 
California  where  he  will  remain  a  year  and  make 
four  pictures  for  Pathe. 


Motion  Picture  N  e  zv  i 


Kdgar  O.  Brooks,  Serial  Sales-Manager  of  Pathe 
Exchange 

Leading  Canadian  Statesmen  En- 
dorse Fox  News  Enterprise 

What  is  described  as  a  glowing  tribute 
has  been  paid  to  William  Fox,  president  of 
Fox  Film  Corporation,  in  the  endorsement 
by  three  leading  Canadian  statcmen  of  Fox 
News,  the  new  animated  screen  newspaper 
and  magazine  that  has  made  immense 
strides  since  its  first  release  on  October  II. 
These  letters  of  commendation  were  writ- 
ten by  Sir  George  E.  Foster,  Acting  Prime 
Minister  of  the  Dominion ;  Pierre  E.  Blon- 
din,  Postmaster-General  of  the  Dominion, 
and  Sir  Francis  Slillman  Barnard,  Lieuten- 
ant-Governor of  British  Columbia. 

In  this  connection,  the  Fox  report  also 
points  out  that  President  Wilson  has  given 
the  stamp  of  approval  to  Fox  News,  as 
have  the  Governors  of  several  States  and 
many  United  States  Senators.  Following 
this  encouraging  welcome  in  the  United 
States,  the  Fox  officials  feel  that  these 
commendations  from  the  pens  of  three 
of  Canada's  forem.ost  leaders  constitute 
an  additional  bond  of  good  feeling  be- 
tween the  two  great  English-speaking 
peoples  of  the  Western  Hemisphere. 


"Are  You  Legally   Married"  Is 
Proving  to  Be  Success 

B.  H.  Mills  of  the  Elk  Photoplays  an- 
nounces that  "  Are  You  Legally  Married  " 
has  had  unusual  success  at  the  Harris 
Theatre  and  at  the  Academy  of  Music  in 
the  city.  At  Proctor's  23d  Street,  the 
picture  is  reported  to  be  bringing  great 
crowds  at  the  present  time.  According  to 
the  same  source,  the  feature  has  been 
booked  over-  the  Fox,  B.  S.  Moss,  and  the 
Consolidated  Theatres  Enterprises  cir- 
cuits. .  

Jean  Acker  of  Metro  Weds 

Almost  duplicating  the  romance  of  the 
character  she  enacted  in  "Lombardi,  Ltd." 
the  Screen  Classics.  Inc..  production  star- 
ring Bert  Lj'tell,  Jean  Acker,  who  was 
seen  in  the  picture  as  "Daisj^  a  Model," 
one  of  the  sextette  of  beauty  mannequins, 
married  Rudolpho  Valentino,  an  Italian 
dancer  and  leading  man  of  the  screen,  at 
Holh-wood,  Cal..  at  midnight,  November  5. 

The  wedding  came  suddenly  after  two 
months  of  courtship. 


November  22,   i  9  i  p 


3775 


Advance  Information  on  All  Film  Releases 


CHRISTIE  FILM  COMEDIES 

(At  State  Right  E.rchaiujcs) 

CHRISTIE  TWO  REELERS 

fjov.    .. — A  Roman  Scandal  (Colleen  Moore)  

Oct.     .. — Wild  and  Western  (Fay  Tincher)  

SINGLE  REEL  COMEDIES 

Her  Hear  ICscape  

Home  lirew  

His   Master's  Voice  


EDUCATIONAL  FILM  CORP. 

(Through  State  Right  and  Educational  Exch.) 

RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  

Constantinople,  the  Gateway  of  the  Orient  

BLACK  AND  WHITE  COMEDIES 

Oct.    13 — Business    is  Business  

Oct.     6— A   Prince   There  Was  


ROBERTSON-COLE  PRODUCTIONS 


Nov.  .. — The   Blue  Bandanna   (Wni.   Desmond)  5 

Nov.   .. — The    Illustrious    I'riiice    (Scssue   Hayakawa)  5 

Oct.    ..—The  Gray  Wolf's  Ghost  (Warner)  5 

Oct.    .. — Poor  Relations  (Brentwood)  5 

Oct.    .. — Kitty  Kelly,  .M.   D.   (Bessie  Bariscale)  5 


STRAND  COMEDIES 

Nov.    .  . — Is  Your  Sweetheart  False 

Nov.    .  .—Too  Many  Bills  

Oct.    . . — Careful  Kate   

Oct.    .. — Her  Winning  Way  

Oct.     . .  — Speed   


FAMOUS  PLAYERS-LASKY  EXCHANGE 


PAR  AMOUNT- ARTCRAFT 

Nov.  30 — Scarlet   Pays   (Griffith    Prod.)  5 

Nov.  30 — Counterfeit    (Elsie    Ferguson)  5 

Nov.  23 — The  Miracle  of  Love  (Cosmo.  Production)  5 

Nov.   23— It  Pays  to  .'\dvertise  (Bryant  Washburn)  5 

Nov.   23 — The  Invisible   Bond   (Irene  Castle)  5 

Nov.  16 — 2fV>   Hours  Leave  (McLean-May)  5 

Nov.    16— .Male  and  Female  (Cecil  B.  DeMille)  5 

Nov.     9. — What  Every  Woman  Learns  (Enid  Bennett)  5 

Nov.     9. — Crooked  Straight  (Charles  Ray)  5 

Nov.     9.— Luck  in  Pawn  (Marguerite  Clark)  5 

Nov.     2. — L'Apache    (Dorothy    Dalton)  5 

Nov.     2. — Turning  the  Tables   (Dorothy  Gish)  5 


FOX  FILM  PRODUCTIONS 

BIG  PRODUCTIONS 

Kov.    .. — Should  a  Husband  Forgive  5 

Oct.    .. — Kathleen    Mavourneen  5 

Sept.  .  . — Evangeline   6 

WILLIAM  FARNUM  SERIES 

Nov.    ..—Wings  of  the   Morning  S 

Oct.    .. — The   Last  of  the   Duanes  5 

TOM  MIX  SERIES 

Dec.  .. — The    Daredevil   5 

VICTORY  PICTURES 

Dec.  .. — Thieves    (Gladys   Brockwell)  5 

Nov.    .. — Eastward  Ho!    (William   Russell)  5 

Nov.    .  ; — The  Winning  Stroke  (George  Walsh)  5 

Oct.     .. — Chasing  Rainbows  (Gladys  Brockwell)  5 

EXCEL  PICTURES 

Nov.    .. — Lost  Money   (Madlaine  Traverse)  5 

Nov.    .. — Vagabond  Luck   (Ray-Fair)  5 


GARSON-NEILAN  PRODUCTIONS 

The  Unpardonable  Sin  9 

The  Hushed  Hour  7 


GOLDWYN  EXCHANGES 

STAR  SERIES 

Aug.    17 — Heartsease    (Tom    Moore)  5 

Aug.     3 — Upstairs  and  Down  (Mabel  Norman)  5 

BENNISON  SERIES 

Oct.      I — A   Misfit   Earl    (Bennison)  5 

Aug.     5 — High    Pickets    (Bennison)  <  5 

SPECIALS 

Flame  of  the  Desert  (Geraldine  Farrar)  7 

The  Loves  of  Letty  (Pauline  I'rederick)  s 

Jubilo  (Will  Rogers)  6 

The  Gay  Lord  Quex  (Tom  Moore)  5 


HALL  ROOM  BOYS  PHOTOPLAYS,  INC. 


Nov.  17. — Pretty  Soft   2 

Nov.    3. — .\  Howling  Success  2 


W.  W.  HODKINSON  CORP. 

Mary   Minds   Iler   Business    (Billie   Rhodes)  6 

Hearts    and    Masks    (Billie    Rhodes)  6 

The   Joyous    Liar    (T.    Warren    Kerrigan)  5 

The  Bandbox  (Doris  Kenyon)  6 


METRO  EXCHANGES 

Aug.   18 — The  Four  Flusher  (Hale  Hamilton)  5 

Aug.   II — A  I'avor  to  a  Friend  (Emmy  Welilcn)  5 

NAZIMOVA  PRODUCTIONS 

The  Brat    (.\azimova)  5 

The  Red    Lantern    (Xazimova)  5 

SCREEN  CLASSICS,  INC.,  SPECIALS 

I'air  and  Warmer  (May  Allison)  i 

Please  Get  Married  (\'io!a  Dana)  6 

Lombardi,  Ltd.   (Bert  Lytell)  6 


PATHE  EXCHANGES 

Nov.  30 — Dawn  (Sylvia  Breamcr-Robert  Gordon)  6 

Nov.  16.- — The  Right  to  Lie  (Dolores  Cassinellc)  7 

Nov.     9. — .\  Woman  of  Pleasure  (Blanche  Sweet)  7 

BOUND  AND  GAGGED  (Serial) 

(George  B.  Seitz  and  Marguerite  Coiirtol) 

Nov  30 — Sixth,  Out  Again.  In  Again  2 

Nov.  23. — Fifth,  Held  ic)r  Ransom  2 

.Nov.    16. — F'oiirth,  An  Unwilling  Princess  3 

THE  GREAT  GAMBLE  (Serial) 

Nov.     9. — Fifteenth,  Out  of  the  Shadows  2 

Nov.  .  2 — Fourteenth,  Under  Arrest  2 

THE  BLACK  SECRET 

{Pearl  White  and  Walter  McGrail) 

Nov.  30 — Fourth,   Below  the   Water   Line  2 

Nov.  23. — Third,  The  (ias  Chamber  2 

Nov.    16. — Second,  Marked  for  Death  2 

"  FLYING  A  "  SPECIALS  (American) 

The  Hellion  (Margarita  Fisher)  5 

Six  F'eet  F'our  (William  Russell)  6 

AMERICAN  FILM  COMPANY,  INC. 

Aug.   19— This  Hero  Stuff  (William  Russell)  6 

ROLIN  COMEDIES 

Nov.  30 — It's  a  Hard  Life  (Pollard-Davis)  i 

Nov.  30 — Capt.   Kidd's   Kids    (Lloyd-Daniels)  2 

Nov.  23. — Order  in  the  Court  (Pollard-Davis)  i 

BLACKTON  PRODUCTIONS 

Oct.    19 — The  Moonshine  Trail   ( Breamer-Gordon)  6 


TRIANGLE  EXCHANGES 

Nov.  23.— Flame  of  the  Yukon  (Dorothy  Dalton)  6 

-Sept.     7— Let  Katie  Do  It  (D.  W.  Griffith)  5 

Aug.   31 — Three  Black  Eyes   (Taylor  Holmes).  5 


UNITED  ARTISTS  CORPORATION 

Dec.  22 — When  the  Clouds  Roll  By  (Douglas  F'airbanks)  6 

Oct.    20 — Broken    Blossoms    (D.    W.    (jritfith)  6 

Sept.    I — His  Majesty  the  American   (Douglas  Fairbanks)  8 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

Under  Suspicion  (Ora  Carew-Forrest  Stanley)  

His  Divorced  Wife  (Monroe  Salisbury)  ', 

The  Trembling  Hour  (Helen  Eddy-Kenneth  Harian)  .  ]  . ".  . 

The  Rider  of  the  Law   (Harry  Carey)  

Bonnie,   Bonnie  Lassie   (Mary  Mac'Laren)  

JEWEL  PRODUCTIONS.  INC. 

A  Jungle  Gentleman   (Mrs,  Joe  Martin — Jimmy  Adams) 

The  Right  to  Happiness  (Dorothy  Phillips)  

Blind  Husbands  (Eric  Von  Stroheim)  

L-KO  COMEDIES 

Dec.  3 — .\  Barnyard  Romance  (Charlie  of  the  Orient) . 
Nov.  26— Oh!  You  East  Lynn  (Dunham-Farley-Nielson) 

Nov.    10. — The  Eternal  Trian>jle  (Featuring  dogs)  

Nov.  12. — Barnyard  Romance  (Charlie  of  the  Orient).. 
Oct.   27 — A  Popular  Villain  (Charlie  of  the  Orient)  


WORLD  FILM  EXCHANGE 

Nov.  17. — You  Never  Know  Your  Luck  (House  Peters) 

Nov.  10. — The  Poison  Pen  (Tunc  Elvidge)  

Nov.    3.— Me  and  Captain  Kidd  (Evelyn  Greeley)  

Oct.  27. — The  Arizona  Cat  Claw  (Edythe  Sterling)  


3776 


Motion  Picture  News 


lllllllllllllllllllllllllllllllllllllllllllillllilllll^^^ 

I  In  and  Out  West  Coast  Studios 


1  I 


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iiiiiiiiiiiiiiiiiiiiuiiiiiiiiyiiiiiiii 


Goldwyn  Studio  Notes 


THE  Goldvvyu  studios  are  more  than  ac- 
tive this  week,  inasmuch  as  work  was 
started  on  four  new  productions.  The  first 
unit  to  get  away  was  that  directed  by  Frank 
Lloyd,  which  is  making  "  The  Woman  in 
Room  13,"  starring  Pauline  Frederick.  The 
casting  department  has  selected  John  Bow- 
ers, Charles  Clary,  Robert  McKim,  Goldie 
Madden  and  Kate  Lestor,  who  has  juit  re- 
turned from  a  trip  to  New  York. 

Madge  Kennedy  has  resumed  work  after 
an  absence  of  a  number  of  weeks  from  the 
studio,  and  Victor  Schcrtzinger,  who  is  re- 
sponsible for  the  direction  of  the  Several 
recent  Mabel  Normand  subjects,  is  to  di- 
rect her.  Pat  O'Malley,  Margery  Wilson, 
Arthur  Houseman  and  Robert  Chandler 
are  in  the  supporting  cast. 

Will  Rogers  is  just  beginning  work  under 
the  direction  of  Clarence  Badger  in  "  The 
Strange  Boarder,"  and  is  to  have  his  four- 
year-old  son,  Jimmie,  with  him  in  an  im- 
portant part.  Irene  Rich  will  be  the  lead- 
ing woman,  and  other  players  in  the  com- 
pany are  James  Mason,  Lionel  Barrymore, 
Jack  Richardson,  Sidney  Dean  and  Louis 
Durham. 

The  other  company  to  get  underway  is 
that  directed  by  Reginald  Barker  making 
"  Dangerous  Days,"  an  adaptation  from  the 
Mary  Roberts  Rinehart  novel.  Director 
Barker  will  ha\e  Lawson  Butt,  Clarissa 
Selwyn,  Roland  Lee,  Ann  Forest,  Milton 
Ross  and  Florence  Deshon  in  the  cast. 

The-Goldwyn  plant  exterior  lot  has  many 


large  settings  now  under  construction,  and 
perhaps  the  largest  is  that  of  the  street 
scene  being  erected  for  the  Jack  Pickford 
film  "The  Little  Shepherd  of  Kingdom 
Come."  This  is  one  of  the  most  elaborate 
exterior  settings  built  at  the  Goldwyn 
studios. 

Doings  at  Vitagraph  Plant 

EXP.\XSIOX  became  cfTcctive  this  week 
at  the  Vitagraph  studios  when  General 
Alanager  W.  S.  Smith  negotiated  for  10 
acres  of  land  adjoining  the  studios  which 
will  be  used  for  exterior  settings.  The 
plot  has  exceptional  advantages  for  pro- 
(kicing  purposes,  in  that  it  contains  val- 
leys and  hills,  a  small  canyon  and  a  stream. 
^\'ork  of  constructing  many  permanent  im- 
provements on  this  new  acquisition  to  the 
.studio  has  already  commenced. 

William  Duncan  shocked  Hollywood  this 
week  and  shattered  glass  of  many  windows 
when  by  a  great  explosion  he  blew  off  the 
face  of  a  high  cliff  in  the  vicinity  of  the 
studio  for  scenes  in  "  Smashing  Barriers." 

The  Tony  Moreno  Company  is  working 
on  locations  for  "  The  Invisible  Hand " 
serial,  and  they  have  had  anything  but  a 
pleasant  week  as  the  result  of  the  script 
pro\  iding  that  a  number  of  canoes  be  ox  er- 
turned  and  the  occupants  thrown  into  the 
water. 

Montgomery  and  Rock  Company  are  at 
work  on  a  city  comedy,  in  which  Joseph 
Rock  appears  as  a  traffic  policeman.  The 
traffic  situation  in  Los  Angeles,  which  is 
said  to  be  the  worst  in  the  countrj-,  is  said 


to  be  the  foundation  for  this  story,  and 
when  it  appears  on  Los  Angeles  screens  it 
may  he  taken  as  a  satire  on  local  conditions, 
which  has  a  national  aspect.  Lillian  Web- 
ster, formerly  with  D.  W.  Griffith,  Uni- 
\ersal  and  Palhe  companies,  has  been  en- 
gaged as  leading  woman  for  this  company, 
and  will  make  her  Vitagraph  debut  in  the 
subject  being  made  at  present.  Miss  Web- 
.•itcr  is  a  ver}^  attractive  blonde,  and  thus 
will  add  contrast  to  the  brunette  comedians, 
Montgomery  and  Rock. 

Fox  Studio  Happenings 

Denison  Clift  has  written  a  story  which 
will  serve  as  the  next  vehicle  for  Madlaine 
Traverse  which  has  been  titled,  "  What 
Would  You  Do?"  Edmund  Lawrence  is 
going  to  direct  the  making  of  this,  and 
studio  manager  Sol  Wunzel  has  selected 
a  cast  which  includes  George  MacDaniels, 
Frank  Elliott,  Charles  K.  French,  Lenore 
Lynard  and  Edwin  B.  Tilton.  Tilton  is  a 
new  member  of  the  Fox  Stock  Company, 
who  is  an  actor  from  the  speaking  stage 
of  a  number  of  years'  experience. 

Howard  M.  Mitchell  has  been  selected  as 
director  for  Peggy  Hyland's  next  picture, 
"  The  Oflicial  Chaperone."  The  cast  has 
not  been  fully  selected  because  of  delay  in 
creating  sets. 

William  Russell  who  arrived  in  Los 
.\ngeles  during  the  past  week,  is  ready  to 
begin  work  at  the  Fox  studio  with  Director 
Flmmett  Flynn  in  the  making  of  "  The  Lin- 
coln Highwayman."  Other  players  for  this 
subject  have  not  yet  been  named. 

What  Metro  Is  Doing 

Two  new  plays  have  been  announced 
for-  Viola  Dana  to  be  made  following 
the  completion  of  the  subject  on  which  she 
is  now  at  work,  "  The  Willow  Tree."  It 
is  not  defiintely  decided  which  will  be 
taken  up  next,  but  the  subjects  bought  are 
"  Eliza  Comes  to  Stay,"  by  H.  V.  Esmond, 
and  "  Parlor,  Bedroom  and  Bath,"  a  farce 
by  C.  W.  Bell  and  Mark  Swan,  which  was 
produced  by  W  Woods  and  proved  to  be  a 
three-act  stage  success  in  1917.  Miss  Dana 
is  now  working  under  the  direction  of 
Henry  Otto  in  the  Japanese  garden  scenes 
for  "  The  W'illow  Tree."  This  is,  no  doubt, 
the  most  beautiful  setting  of  its  kind  made 
for  a  film,  play,  and  in  all  probability  a 
greater  part  of  the  garden  will  be  retained 
as  a  beauty  spot  for  the  Aletro  studios. 

Telegraphic  advice  from  Truckee,  Cal., 
is  to  the  effect  that  the  Bert  Lytell  Com- 
pany is  meeting  with  marked  success  in 
taking  exteriors  for  "  The  Right-Of-Way," 
the -Sir  Gilbert  Parker  stor\-  being  made 
under  the  direction  of  Jack  Dillon.  They 
will  probably  be  in  the  north  three  weeks 


!Ma(liaiiie  'J  rax  c  i  se  in  the  !■  ox  1 'i  l  me  ntation  of    '*  Lost  Ml 


1 


November  22,   i  p  i  p 


3777 


Director  John  Iiicc  and  company  arc 
working  at  the  Metro  studios  filming  in- 
teriors for  "  Should  A  Woman  Tell?  "  with 
an  all-star  cast  which  includes  Alice  Lake, 
Frank  Currier  and  Jack  Mnlhall. 

May  Allison  is  continuing  her  work  in 
"  The  W'alk-Offs,"  Frc(K  rick  and  Fannie 
Hutton  play,  and  Ray  Sniallwood  is  making 
the  final  scenes  for  "The  Best  Of  Luck," 
wiih  Jack  Holt,  Kathryn  Adams  and  Fred 
Malatcsta. 

Supervising  director.  Maxwell  Karger, 
was  unable  to  be  at  his  work  at  the  Mitro 
studios  several  days  owing  to  infection  re- 
sulting from  a  bruise,  and  President  Rich- 
ard A.  Rowland  took  the  reins  of  super- 
vision of  the  five  producing  units  at  the 
plant. 


Universal  Activities 


TJ^OR  some  time,  it  has  been  the  conten- 
tion  of  the  officers  of  the  Universal 
Film  Manufacturing  Co.,  that  directors 
would  give  better  service  if  two  or  three 
weeks  were  spent  between  the  making  of 
each  subject,  and  they  have  now  put  into 
effect  such  a  new  policy  inasmuch  as  the 
releases  have  been  made  in  advance  for 
some  time  to  come.  The  new  policy  is  to 
give  the  director  more  time  to  prepare  for 
the  filming  of  his  next  picture  and  for  this 
reason  it  is  the  belief  of  the  officers  that 
far  better  results  will  be  obtained. 

No  new  productions  were  started  this 
week  by  the  feature  companies  at  Lni- 
versal  City.  The  Lyons  and  Moran  Com- 
pany have  just  filmed  "  Stop  That  Mar- 
riage," with  Charlotte  Merrian  and  Alma 
Bennett  and  Grace  Marvin  and  they  are 
now  beginning  work  on  "  Their  First  Quar- 
rel." 

The  original  story  by  H.  H.  Van  Loan, 
which  was  the  starring  vehicle  for  Priscilla 
Dean  made  by  Tod  Browning,  has  been 
given  the  final  title  of  "  The  Beautiful 
Beggar."  This  story  was  originally  named 
"The  Virgin  of  Stamboul."  Another  title 
change  announced  is  that  for  the  serial  now 
being  completed  by  Director  Jacques  Jac- 
card  originally  known  as  "  The  Thirteenth 
Hour."  This  film  will  be  released  as  "  The 
Vanishing  Dagger." 

Five-reel  subjects  in  production  are  "  The 
Triflers,"  by  Christie  Cabanne ;  "  The  Ped- 
dler," by  Director  William  C.  DowUin ; 
"  Rouge  and  Riches,"  by  Harry  Franklyn  ; 
"  Phantom  Melody,"  by  Douglas  Gerrard ; 
"Ambition,"  by  Allen  Holubar;  "The  Day 
She  Paid,"  by  Rex  Ingram;  "Overland 
Red,"  by  Lynn  Reynolds ;  "  Lower  Four 
and  Upper  Three,"  by  Al  Santell ;  "  The 
Woman  In  The  Plot,"  by  Eric  Von  Stro- 
heim,"  and  "The  Breath  of  the  Gods,"  by 
Rolin  Sturgeon.  In  addition  to  the  above 
list  the  companies  have  a  number  of  two- 
reel  subjects  being  made, — "The  Line  Run- 
ner," by  Norman  Dawn;  "The  Sheriff's 
Oath,"  by  Phil  Rosen,  and  the  serial  com- 
pany's "The  Man  Hunter,"  directed  by 
Reeves  Eason ;  "The  Prince  of  Avenue 
A,"  by  Jack  Ford,  and  "  The  Lion  Man," 
by  Al  Russell. 


Charlie  Kay  as  he  appears  in  his  newest  Thomas 
A.  Ince  feature,  "  Crooked-Straight  " 


Here  And  There 


THERE  was  a  quiet  wedding  at  Santa 
Ana,  Cal.,  Monday  evening,  November 
3d,  in  which  the  principals  were  Hcdda 
Nova,  starred  by  Vitagraph  and  Universal, 
and  Director  Paul  C.  Hurst,  who  is  with 
the  National  Film  Company.  Miss  Nova 
is  a  Russian  by  birth,  born  at  Odessa,  and 
the  name  placed  on  the  marriage  record 
was  Hedwiga  Peonie  Kusczewiski. 

Dot  Farley,  who  has  appeared  in  a  num- 
ber of  Fox  Sunshine  Comedies,  and  was 
featured  in  L-Ko  Comedies,  has  been  en- 
gaged by  the  Romayne  Super  Films  Corn- 
pan}-,  and  is  now  playing  in  the  first  sub- 


ject being  made  at  their  new  studio  at 
Culver  City.  The  subject  is  l)cing  directed 
by  Vin  Moore.  This  company  has  also 
engaged  a  number  of  other  professionals 
who  have  appeared  in  well-known  come- 
dies. 

George  Bcban  has  begun  work  on  the 
filming  of  another  production  at  the  Brun- 
lon  studios  and  has  completed  arrange- 
ments with  Sol  L.  Lessor  for  distrit)uiion 
of  this  subject.  Lessor  has  alrcaely  laid 
out  a  new  campaign  for  advertising  this 
sulijcct  and  will  have  some  new  features  to 
introduce  in  the  presentation  of  the  film 
when  it  is  ready  for  the  market.  Mr. 
Bcban  has  not  announced  the  entire  cast. 

The  title  for  the  second  George  Loane 
Tucker  production  is  stated  to  be  "  Ladies 
Must  Live."  The  film  play  is  said  to  be  a 
composite  of  two  books  and  a  play.  No 
statement  of  the  complete  cast  has  been 
given  but  it  is  understood  that  Betty  Comp- 
son,  Jack  Gilbert,  Beatrice  Joy  and  Arnold 
Gregg  take  important  parts. 

After  a  week  in  Big  Bear  Valley,  the 
Great  Western  Producing  Company  is 
again  at  the  studio  •  working  on  interiors 
for  "  Fighting  Through,"  a  serial  which 
features  Elmo  Lincoln  and  is  being  directed 
by  J.  P.  McGowan.  This  company  is  work- 
ing at  the  L-Ko  studios  in  Hollywood. 

"  Somebody's  Pretty  Baby,"  is  the  title 
given  a  special  comedy  being  maele  at  the 
L-Ko  studio,  which  features  Harry  Grib- 
bon  and  Eva  Novak,  with  Merta  Sterling 
as  one  of  the  principal  fun  makers.  The 
company  went  to  La  Jolla,  a  beach  town 
100  miles  south  of  Los  Angeles  last  week, 
and  there  18  bathing  girls  gave  the  vil- 
lagers a  treat. 

Another  comedy  now  in  the  making  is 
laid  about  an  African  golf  tournament. 


NOVEMBER  22,  1919 


NEWS 


MORE  NEWS 


Nice  and  Sunny. 

Itarry  Sherman's  liack  west. 

^^ax  Karger  is  sick  this  week 

Double  M.  Katterjohn  is  back 
in  town. 

Pauline  I'Vederick  is  to  be  the 
"  Woman  in  Room  13."' 

Walter  Iliers  weighs  220  pounds, 
if  anybody  wants  to  know'. 

Louise  (ilauni's  dog.  Runty,  fell 
into  the  studio  tank  this  week. 

Harry  Rapp's  back  in  our  vil- 
lage to  look  after  Mr.  Selznick's 
interests. 

May  -Mlison,  Viola  Dana  and 
.Mice  Lake  played  ball  at  San 
Diego  last  Sunday. 

\o.  gentle  reader.  Wallace  Mc- 
llonald  is  not  the  brother  of  Mary 
McDonald  ^facLaren. 

Nancy  Chase  was  voted  to  be 
the  most  handsome  woman  in  a 
popular  cafe  on  TTallowe'en  night 

F.va  Tangway  writes  that  she 
looks  like  she  was  twenty,  so  Ed- 
die Rosebaum  says.  Eva's  going 
into  the  movies. 

Victor  Schertzinger  has  be- 
come musical  again,  and  has  writ- 
ten a  Chinese  melody  which  is 
said  to  have  a  lot  of  whangs  in  it. 

.\ggie  Herring  is  mothering  the 
whole  Pickford  family.  The  other 
week  she  was  the  mother  of  Mary, 
and  now  she's  the  mother  of 
Tack. 

Mary  Jliles  Minter  gave  a  little 
("holo  girl  a  ride  in  a  wheelb.irrow 
the  other  day,  and  if  you  don't 
believe  it,  see  "  Judy  of  Rogue's 
Harbor." 


I  .\nswering  the  question  of  the 
[iillhoaril  respecting  the  fifty 
thousand  actors  in  .\merica,  "  why 
don't  some  of  them  go  on  the 
stage?",  it  might  be  said  the 
movies  pay  better. 

Dorothy  Dalton,  now  east, 
weekly  sends  wires  to  Ince  play- 
ers telling  how  their  pictures  went 
over,  and  all  the  wires  are  com- 
plimentary, which  proves  that 
stars  are  not  cattish. 

Now  that  the  base  ball  season 
is  over,  many  of  our  fellow  towns- 
men won't  know  what  to  do  on 
Sunday  afternoons — for  instance. 
Charlev  Murray,  or  David  P.utler. 
or  well,  any  of  them  in  film  town. 

Guy  Doughwite  of  the  Lyric 
Theatre  at  Oxnard.  California, 
insisted  upon  giving  his  patrons 
variety,  so  he  booked  Griffith's 
"  I'roken  Blossoms,"  and  Mack 
Sennett's  "  Salome  vs.  Shenan- 
doah" for  the  same  program. 

Rene  R.  Riverre  is  publicity 
man  at  the  Prunton  studios.  He's 
the  3  R's  kid,  which  are  now  .said 
to  stand  for.  "  Romance  at  twenty- 
five,  rent  at  forty-five  and  rheu- 
matism at  sixty-five."  (Thank  you. 
Lit.  Digest.) 

Jean  Darnell,  who  writes  things 
for  the  papers  down  at  Tom  Ince's 
colonial  palace,  sends  us  a  batch 
of  copy  this  week,  and  it's  printed 
on  sky-blue  paper  that  is  thick 
enough  so  you  cannot  see  through 
it,  and  moreover,  it  looks  very 
neat,  which  is  a  treat  to  one  who 
does  not  wear  glasses. 


The  many  rumors  about  town 
this  weok  leads  one  to  the  con- 
clusion that  a  piece  of  news  might 
break  some  of  these  days,  but  in- 
asmuch as  all  of  our  well  known 
citizens  including  Tom  Ince,  Mack 
Sennett,  Marsh.  Xeilan,  M.  Tour- 
neur,  George  L.  Tucker  etc.,  main- 
tain a  Sphinx-like  countenance 
when  being  questioned,  HOKUM 
cannot  give  this  news  to  the 
world  this  week. 

J.  Stewart  Woodhouse,  who  re- 
cently stepped  into  a  swivel  chair 
as  head  of  the  Goldwyn  publicity 
department  after  more  than  a  year 
in  the  same  capacity  at  the 
Thomas  H.  Ince  studios,  reports 
the  Goldwyn  studio  orchestra, 
organized  and  directed  by  Bert 
Crossland  the  "  set  "  musician, 
or  ■■  tear  starter,"  is  now  a  living, 
breathing,  tooting,  reality  of 
eighteen  men. 

A  room  at  the  Hollywood 
Hotel  was  ransacked.  Two  suits 
of  clothes  were  taken,  one  con- 
taining a  salary  check,  and  the 
next  day  a  negro  boy  presented 
the  check  to  our  bank  saying  he 
was  Bert  Lytell.  .And  the  strong 
arm  of  the  law  grasped  him  by 
the  neck.  We  mention  this  in  the 
above  form  that  Metro  s  melodra- 
matic scenario  writers  may  re- 
call the  instance  and  incorporate 
it  in  some  of  the  Drury  Lanes.  It 
would  surely  add  a  bit  of  color. 


2,77% 


Motion  Picture  News 


"  The  Amazing  Lovers  "  Reported 
Almost  Ready  for  Market 

"The  Amazing  Lovers,"  the  B.  A.  Kolfc 
production,  has  been  given  the  final  O.  K. 
as  to  editing  and  titling  and  is  now  about 
ready  for  the  market.  "  The  Amazing 
Lovers "  is  picture  number  one  of  the 
Robert  W.  Chambers  series,  being  an 
adaptation  by  Charles  A.  Logue  of  Mr. 
Chambers's  story  of  "  The  Shining  Band." 
As  it  now  stands  it  is  in  seven  reels.  It 
■is  a  special  feature  production. 

In  the  cast  appear  Grace  Darling, 
Ramsaye  Wallace,  Sally  Crute,  Marc 
McDermott,  E.  J.  Ratcliffe,  G.  V.  Seyffertitz, 
John  Goldsworth}-,  John  L.  Shine  and 
Robert  Paton  Gibbs.  B.  A.  Rolfc  and 
Chester  DeVonde  directed  the  production 
and  A.  A.  Cadwell  and  A.  Fried  photo- 
graphed it. 


New  Dorothy  Phillips  Offering 


Realart  Opens  New  Orleans  Ex- 
Change  To  Aid  Gulf  Service 

To  enable  Realart  Pictures  Corporation  to 
give  exhibitors  of  the  Gulf  Coast  territory 
better  service,  President  Arthur  S.  Kane  of 
Realart  announces  the  opening  of  a  new 
exchange  at  New  Orleans.  The  office  is  on 
Film  Row,  at  Tulane  and  Liberty  streets. 
Truly  B.  Wildman,  well  known  among 
Southern  exhibitors,  is  the  manager. 

Recently  John  S.  Woody,  general  man- 
ager decided  that  Diaz  Callahan,  at  the 
Dallas,  Tex.,  branch  was  developing  more 
business  than  one  manager  could  handle 
and  give  exhibitors  of  the  Gulf  Coast  good 
service,  hence  the  opening  of  the  twenty- 
first  branch. 


"Ambition  "   Said   to   be   Finest  of 
Holubar's    Work;   All  Other 
Companies  Hard  at  It 

CARL  LAEMMLE,  Universal's  presi- 
dent, announced  this  week  the  comple- 
tion of  the  new  Allen  Holubar  production 
"Ambition."  The  star  of  this  production  is 
Dorothy  Phillips. 

According  to  Mr.  Laemmle  the  final 
scenes  of  the  production  were  taken  this 
week,  and  Mr.  Holubar  started  on  the  task 
of  cutting  the  film  immediately  after 
the  last  scene  was  taken.  Mr.  Laemmle 
stated  that  the  new  production  is  the 
triumph  of  Holubar's  career  as  a  director. 
More  money  has  been  expended  on  this 
production  than  on  "  The  Heart  of  Human- 
ity" or  "The  Right  to  Happiness,"  and 
the  production  was  slightly  more  than  six- 
teen weeks  in  the  making. 

No  announcement  has  been  made  as  to 
the  release  date  of  this  new  production. 
A  special  trade  showing  is  planned  as  soon 
as  the  first  print  of  the  production  arrives 
at  the  New  York  offices  of  Universal. 

Among  the  other  big  productions  which 
are  being  filmed  at  Universal  City  is  the 
new  Priscilla  Dean  feature,  based  on  the 
H.  H.  Van  Loan  story  "  The  Virgin  of 
Slamboul "  but  which  will  be  released 
under  the  title  of  "The  Beautiful  Beggar"". 

Work  on  "  The  Triflers ",  the  story  of 
upper  and  lower  strata  of  New  York  life 
by  Joseph  Franklin  Poland,  is  progressing 
satisfactorily    under     Christy  Cabanne's 


guiding  hand  at  Universal  City.  A  cast  of 
unusual  importance  has  been  enlisted  for 
this  production,  including  Edith  Roberts, 
recently  featured  in  "Lasca";  David 
Butler,  leading  man  for  Mary  MacLaren  in 
several  of  her  recent  productions;  Forrest 
Stanley,  featured  in  "Under  Suspicion"; 
and  Benny  Alexander,  the  wonderful  child 
actor,  seen  in  "  Hearts  of  the  World." 

Director  William  C.  Dowlen,  who  is 
producing  "The  Peddler"  for  Universal, 
is  expected  back  from  vacation  next  week, 
to  work  on  his  final  sets  in  this  feature. 
The  story  is  from  the  Henrj'  C.  Rowland 
novel  running  in  the  Saturday  Evening 
Post,  with  the  chief  characters  portrayed 
by  Frank  Mayo,  Ora  Carew  and  Dagmar 
Godowsky.  Several  streets  in  New  York's 
East  Side  section  have  been  reproduced  at 
Universal  City  for  James  J.  Corbett's 
forthcoming  production,  "  The  Prince  of 
Avenue  A,"  now  in  course  of  formation 
under  the  directing  hand  of  Jack  Ford. 
The  vehicle  is  one  in  which  "  Gentleman 
Jim "  formerly  starred  on  the  stage,  and 
was  written  by  Frank  and  Charles  T. 
Dazey. 

The  production  of  "The  Phanton 
Melody,"  starring  Monroe  Salisburj%  has 
progressed  to  its  final  stages  at  Universal 
City,  under  the  direction  of  Douglas  Ger- 
rard.  Rex  Ingram  has  finished  "  The  Dav 
She  Paid." 

All  other  companies  are  also  hard  at 
work. 


PRACTICAL  WISDOM 

The  chief  functions  of  the  commercial  film  Lab  oratory  are  to  make  "Quality  Prints" 
and  render  "Prompt  Service."  Any  Laboratory  which  cannot  supply  both  is  not 
functioning. 

The  Republic  policy  is  for  Quality,  our  physical  and  financial  resources  are  for 
Service.  The  use  of  modern  machinery  —  the  finest  raw^  material  and  chemicals 
obtainable  plus  our  expert  human  element  insure  Quality.  Our  desire  and  will- 
ingness to  please  insure  Service. 

If  you  are  not  now  getting  "Quality  Prints"  plus  "Prompt  Service"  you  had  better 
let  us  know  and  we  will  immediately  transform  these  words  into  deeds. 


REPUBLIC  LABORATORIES,  INC. 

Phone  Bryant  7190  7  29  Seventh  Avenue,  New  York 


November  32,  1919 

aiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiii^   iiiiiiiii>iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii»^ 

I        Equipment  Service  | 

illllllllUllllllllllllllllllllllllllllllitlllllllllllllllllllllllllllllllllllllHh^ 


Automatic  Makes  Hit  in  Foreign  Countries 

THE  foreign  market  is  "opening  up"  and  American-made 
products  are  in  demand  the  world  over.  In  no  field  is 
this  demand  for  American  products  so  marked  as  in  the  motion 
picture  field. 

The  Automatic  Ticket  Selling  and  Cash  Register  Company, 
manufacturers  of  the  well-known  Automatic  Registers,  report 
that  the  Trans-Regional  Trading  Corporation,  their  export  repre- 
sentatives, have  asked  them  to  supply  double  the  number  of 
machines  they  contracted  for,  and  have  also  inquired  as  to  the 
possibility  of  tripling  the  export  output. 

This  is  a  high  tribute  to  American  mechanical  equipment. 
American  exhibitors  were  quick  to  recognize  the  advantage  of 
having  rapid  ticket  selling  service  and  box  office  protection,  and 
this  selling  record  bears  out  the  oft  made  claim  that  the  whole 
world  wants  what  America  endorses. 

Business  men  —  and  exhibitors  are  business  men  first  and 
theatrical  men  second  —  realize  that  to  make  the  biggest  possible 
net  profit  from  an  enterprise,  every  dollar  of  revenue  must  be 
protected  and  preserved.  The  days  of  loose,  hit  or  miss  methods 
in  business  are  over,  and  it  is  the  general  re:ognition  of  this 
important  business  fact  that  has  brought  the  Automaticket  Register 
and  the  Automaticket  System  into  world  prominence. 

The  Capitol  Theatre,  which  is  the  last  word  in  modern  motion 
picture  theatre  designing,  has  put  its  endorsement  on  this  register 
by  ordering  a  battery  of  four  Four-Unit  machines. 

Not  the  least  important  feature  of  this  splendid  ticket  selling 
system,  is  the  fact  that  it  makes  accounting  so  simple.  The  average 
exhibitor  can't  afTord  to  "  keep  books "  on  an  elaborate  scale, 
and  getting  an  automatic  total  of  his  sales  at  each  price  for 
the  daj-,  is  a  big  and  important  help. 

Another  great  advantage  in  the  Automatic  System  is  the  fact 
that  it  makes  the  making  up  of  tax  reports  so  simple  a  matter. 
In  fact,  it  automatically  yields  the  figures  each  day  for  this  pur- 
pose, and  it  is  so  accurate  and  dependable,  that  reports  based  on 
mechanical  register  readings  have  been  specified  as  acceptable  by 
the  United  States  Government. 

It  is  no  wonder  that  this  marvelous  mechanical  device  has 
been  taken  up  so  generally  by  all  the  countries  of  the  world 
the  minute  foreign  trade  channels  were  opened.  The  fact  that 
it  is  used  by  most  of  the  most  progressive  theatres  and  circuits 
in  the  Country,  would  naturally  lead  any  shrewd  observer  to  the 
conclusion  that  the  Automaticket  Register  is  vitally  essential  to 
the  financial  success  of  a  motion  picture  exhibiting  enterprise. 

Winter  Building  the  Only  Answer  to  the  Year's 
Construction  Delays 

By  A.  E.  Wells,  President,  Wells  Brothers  Construction  Co. 
/^N  the  verge  of  winter,  construction  blocked  in  hundreds  of 
"  cities,  a  shortage  of  many  materials  of  construction  and  of 
labor  and  yet  withal,  an  acute  shortage  of  homes,  offices,  stores 
and  in  many  cities,  of  office  buildings,  factories  and  warehouses  — 
what  is  the  ansiver? 

The  answer  lies  in  winter  construction,  in  proceeding  with  work 
during  December,  January  and  February,  which  have  been  normally 
"  closed  "  months.  Winter  work  is  not  new.  It  has  been  practised 
for  years,  its  safety  adequately  demonstrated,  its  economy  proved. 
It  should  be  more  generally  practised. 

Any  owner  who,  thru  prosecuting  work  during  cold  weather, 
can  get  occupancy  of  factory  or  warehouse  or  can  lease  apart- 
ments, offices  or  store  space  on  May  1,  stands  to  gain  far  more 
than  the  added  costs  of  winter  work. 

Not  only  the  owner,  but  builder,  engineer  and  architect,  gain. 
Theie  is  financial  loss  to  the  contractor  who  breaks  up  his  trained 
organization,  only  to  build  it  again  in  the  spring.  New  men  must 
take  time  to  accustom  themselves  to  working  together  and  owners 
pay  the  bill  in  increased  costs.    Architects'  and  engineers'  offices 


are  frequently  idle  thru  much  of  the  winter.  Building  superin- 
tendents have  nothing  to  do  and  owners  pay  for  unproductive 
overhead. 

Perhaps  the  best  way  then,  to  reduce  the  cost  of  building  is  to 
keep  architects',  engineers'  and  contractors'  forces  busy  twelve 
months  of  the  year. 

WHY  DOES  CONSTRUCTION  STOP  IN  WINTER? 

Primarily  the  reason  why  building  has  been  inactive  is  thai 
concrete  docs  not  harden  so  rapidly  when  its  temperature  hovers 
near  freezing.  But  we  heat  our  homes,  offices  and  stores  and 
coal  is  comparatively  small  operating  cost.  We  are  today  able  to 
enclose  a  structure,  warm  it  with  simple  coke  stoves,  heat  aggre- 
gates prior  to  mixing  with  "Portland  cement,  and  keep  the  con- 
crete or  mortar  warm  until  hardening  has  occurred. 

Without  these  precautions,  cold  weather  work  is  impossible 
but  the  precautions  are  simple  and  reasonably  inexpensive.  Why 
not  do  the  logical  thing  and  consider  the  winter  as  an  open 
season  for  all  but  the  most  exposed  class  of  construction. 

Our  organization  has  continued  to  lay  brick  and  place  concrete 
under  zero  temperatures  even  in  the  northern  cities  of  Canada. 
A  part  of  our  normal  equipment  is  sufficient  tarpaulins  to  enclose 
practically  any  structure  and  sufficient  salamanders  or  coke  stoves 
to  keep  such  enclosures  warm.  Boilers  of  any  type,  frequently 
those  used  to  furnish  steam  for  hoisting,  supply  live  steam  for 
heating  aggregates  and  water  and  for  thawing  snow  and  ice  from 
forms  and  reinforcing  steel. 

While  a  heavy  snow  may  temporarily  delay  the  delivery  of 
materials,  yet  deep  snow  is  seldom  encountered.  It  is  temperature 
alone  that  commonly  hampers  work,  and  temperature  need  not 
be  feared.  j 

PLANT  LAYOUT  FOR  COLD  WEATHER  WORK 

In  laying  out  a  plant  for  handling  concrete  in  winter,  or  where 
the  work  is  likely  to  run  into  winter  before  completion,  there 
must  be  provision  for  the  proper  heating  of  materials  and  water. 
In  case  of  sand  and  gravel  in  open  storage  piles,  it  is  only  neces- 
sary to  lay  a  grid  of  steam  pipes  under  the  material  piles  and 
place  a  tarpaulin  over  the  pile.  From  one  main  thru  the  center, 
branches  should  extend  in  both  directions  every  six  feet.  These 
branches  should  be  drilled  with  %-inch  holes  spaced  about  18 
inches  apart.  Several  hundred  yards  of  material  stored  in  one 
pile  can  be  heated  in  this  way  with  the  steam  from  an  ordinary 
hoisting  boiler.  Several  days  prior  to  concreting,  steam  should 
be  turned  into  the  pile  during  working  hours  which  will  be  suffi- 
cient, except  at  times  of  extreme  cold,  to  maintain  the  necessary 
temperature. 

When  material  is  stored  in  bins,  a  series  of  pipes  should  be 
laid  on  the  floor  of  the  bins,  feeding  from  a  main  pipe  at  the  top 
of  the  sloping  floor.  Steam  radiates  thru  the  entire  contents 
of  the  bin  and  if  a  canvas  cover  is  pulled  over  the  top  when  work 
is  stopped  at  night  the  material  will  retain  its  heat,  except  in 
very  cold  weather,  when  a  small  amount  of  steam  may  be  needed 
at  night. 

It  is  necessary  also  to  heat  mixing  water  and  a  steam  line 
running  directly  into  the  water  tank  is  the  customary  way;  a 
one-inch  line  being  sufficient  to  heat  w^ter  for  a  one-yard  mixer. 

But  concrete  poured  into  forms  exposed  to  cold  would  lose  its 
heat  before  hardening  had  progressed  sufficiently.  Forms  must 
therefore  be  protected  and  the  most  satisfactory  means  is  a  com- 
plete canvas  enclosure,  with  salamanders  or  coke  stoves  to  main- 
tain a  temperature  of  45  degrees  or  over,  within.  Several  hours 
before  concrete  is  poured,  salamanders  are  started  in  the  story 
below  the  forms,  unless  that  story  is  already  heated.  Immediately 
after  pouring,  a  sufficient  number  of  salamanders  are  placed  above 
the  new  concrete  to  insure  its  safe  and  thoro  hardening.  These 
will  furnish  heat  for  the  floor  above. 

This  method  of  enclosure  and  heating  necessitates  that  the 


3780        (Equipment  Service) 


Motion  Picture  News 


Don't  throw  away  money! 

You  pay  for  every  inch  of  every  carbon,  includ- 
ing the  stub  you  throw  away. 

But  a  good  part  of  every  stub  can  be  saved  by 
using  IMSCO  ADAPTERS  and  ECONOMIZERS. 

"They  cost  little  and  save  a  lot." 

Ask  us  about  them.    Then  we'll  tell  you  also 
of  other  IMSCO  MONEY  SAVERS. 

INDEPENDENT  MOVIE  SUPPLY  CO. 

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PHONE  BRYANT  6808 

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220  West  42nd  Street  New  York  City 

A.  G.  STEEN,  Special  Representative 

Made  In  America 
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EQUAL  TO  THE  BEST 

Used  Successfully  by  the  Foremost  Producers 
and  Laboratories 


Lewis  M.  Swaab 

DISTRIBUTOR 

SIMPLEX  PROJECTORS 
SUPERLITE  SCREENS 

SPEER  CARBONS 
MOTOR  GENERATORS 
BOYLAN  EVEN  TENSION  REEL 

SSJpS  1 32T  Vine  St.,  Philadelphia,  Pa. 


Motion  Picture  Cameras 

1 1  NEW  AND  USED 

200  ft.  capacity  U.  S.  Compact  M.  P.  Camera. 
The  Ideal  c  imera  for  News  Weeklies.  Com- 
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Slightly  used   5>O2.50 

The  'atest  Uuiversal  with  International  Shutter 
disS'  .Ive.    Com  ile  le  as  lis  "ed 
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livery   ©407.00 

il^^n^H^^  400  ft.  De  Franne  Studio  or  Field  Camera.  All 
ilH^^^BHjll    movements.   Complete  with  CtAf'  r\r\ 

■^^^^^^    Tessar  F.3:5lens   q>ID5.00 

Everything  for  Motion  Picture  Makinc.  Any 
camera  shipped  C.  O.  D.  for  examination. 

FREE— Bass  Motion  Picture  Catalog.  'Expert 
advice.   Eastman  negative  film  $37.30  per  1000  feet. 

Bass  Camera  Company,  111  N.  Dearborn  Street,  Chicago,  III. 

Motion  Picture  Division 


form  work  for  the  floor  above  that  being  poured  shall  be  in 
place,  in  order  to  serve  as  a  roof  under  which  concrete  may  be 
kept  worm ;  altho  in  the  case  of  steel  frame  structure,  it  may  be 
possible  to  support  canvas  upon  the  steel  because  of  the  floor 
above. 

Forms  for  the  story  above  are  supported  as  usual,  upon  posts, 
but  since  the  floor  slab  of  the  story  supporting  these  posts  is  not 
yet  poured,  it  is  customary  to  set  the  posts  upon  concrete  blocks 
of  the  proper  depth  so  that  upon  pouring,  the  block  becomes  a 
part  of  the  finished  floor.  This  requires  setting  blocks  to  grade 
and  finishing  their  upper  surface. 

It  is,  of  course,  necessary  that  the  workmen  be  watched  some- 
what more  carefully  on  winter  work.  Snow  or  ice  in  the  forms 
is  detrimental  to  good  work.  Careful  inspection  is  necessary 
at  every  stage  of  the  work,  but  slipshod  methods  are  probably  no 
more  likely  to  effect  quality  in  winter  than  in  summer. 

Where  the  enclosure  in  canvas  is  comjparatively  complete, 
workers  operate  at  practically  normal  efficiency,  but  there  are 
some  delays  likely  to  occur  thru  slow  delivery  of  materials  during 
periods  of  snow.  Yet  the  added  costs  are  more  than  compensated 
for  by  the  certainty  of  quicker  occupancy  and  reduction  of 
interest  on  money  tied  up  in  the  incompleted  building.  It  would 
seem  folly  to  cease  work  on  a  structure  where  there  is  need  of 
early  use. 


A  Real  Manager 

Not  all  managers  are  in  the  same  class.  It  has  sometimes 
seemed  as  if  few  managers  cared  how  the  picture  appeared  on 
the  screen  as  long  as  the  box  office  for  that  day  showed  a  balance 
on  the  right  side.  But  it  seems  that  there  are  a  few  exhibitors 
who  realize  the  value  of  well  handled  films.  One  of  this  class 
has  written  a  letter  which  we  print  below.  He  has  been  con- 
vinced of  the  slip  shod  manner  in  which  Exchanges  are  handling 
and  inspecting  films,  especially  when  the  films  are  intended  for 
a  small  town  house.  Since  over  70  per  cent  of  the  15,000  theatres 
in  this  country  are  in  the  so-called  small  towns  you  can  judge  for 
yourself  what  percentage  of  films  is  passed  through  the  Exchange 
without  decent  inspection  and  repair. 

The  writer  of  the  letter  below  can  depend  on  the  NEWS  to 
do  everything  within  its  power. to  correct  the  present  Exchange 
evils.    It  will  take  time.    That  everyone  realizes.    But  the  time 
is  coming  when  the  theatre  man  can  be  sure  of  the  quality  and 
condition  of  the  films  he  receives  because  the  Exchange  manager 
will  not  allow  a  film  to  leave  the  shipping  room  until  it  has  been 
passed  upon  by  really  competent  examiners. 
Technical  Editor, 
Motion  Picture  News, 
New  York,  N.  Y. 

Dear  Sir:  I  have  just  finished  reading  the  letter  of  Mr.  Large 
of  Collingswood,  in  the  current  issue  of  the  NEWS,  and  want 
to  thank  him  for  writing  it,  the  NEWS  for  publishing  it  and  the 
editor  of  the  Technical  Department  for  his  very  pertinent  com- 
ments on  it.  I  own  an  Opera  House  in  a  town  of  1600  population, 
and  am  trying  my  best  to  give  our  people  a  good  show  for  their 
money,  but  conditions  such  as  he  so  forcibly  points  out,  make 
it  almost  impossible  at  times.  I  have  had  some  experience  with 
the  Philadelphia  exchange  of  the  corporation  he  mentions,  and 
many  of  the  shows  received  from  them  had  never  been  rewound, 
coming  to  us  just  as  they  left  the  last  town  played.  The  heads 
of  these  big  companies  must  learn  that  a  few  dollars  put  into 
this  very  vital  care  of  the  films  they  market  will  bring  them  in 
more  return  than  all  the  page  advertisements  ever  printed.  I  do 
not  remember  just  what  percentage  of  the  backbone  of  the  indus- 
try is  represented  by  the  small-town  exhibitor  but  many  of  us 
are  wholly  dependent  on  the  local  exchange  for  the  proper  care 
and  inspection  of  the  sliows  we  screen,  through  lack  of  expert 
operators,  and  we  cannot  give  a  good  show  without  a  reasonably 
good  print. 

If  protests  from  the  small-town  exhibitor  and  operator,  helped 
by  the  very  excellent  technical  department  of  the  only  trade  paper 
now  reaching  my  desk  (I  subscribe  for  two,  but  since  the  strike 
am  getting  only  the  NEWS)  can  get  under  the  skin  of  these 
swivel-chair  feeders  of  waste-paper  baskets,  keep  it  up. 

October  30,  1919. 

(Signed)     E.  W.  Humphreys, 

Manager,  Opera  House. 

Woodstown,  N.  J. 


.V  o  c'  c  III  h  e  r  ^  2  ,    I  <J  I  9 


(E(|uipineiit  Service)  3781 


A SILENT  alternating  arc 
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the  projectionist  everywhere  is 
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PROJECT-A-LITE 

Transformer  and  Adapters,  Guaranteed  to  Give  Satisfactory  Service 
DEALERS  WILL  DO  WELL  to  look  this  over,  as  many  inquiries  are 
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PROJECT-A-LITES  are  adapted  to  either  Alternating  or  Direct. 
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WE  GUARANTEE  all  our  products  to  be  free  from  mechanical  or 
electrical  defects,  and  to  do  the  work  for  which  we  recommend  them 
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Accompanying  cut  shows  our  new  st^le  unit  frame  for  cor- 
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THE  NEWMAN  MFG.  CO. 

Established  1882. 
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717-19  Sycamore  Street,'  Cincinnati,  Ohio 
68  W.  Washington  Street,  Chicago,  Illinois 

Canadian  Representative:  J.T.  Malone  Films,  Rialto Theatr e 
BIdg.,  Montreal,  Canada. 
Pacific  Coast:  G.  A. 'Metcalfe,  San  Francisco  Cal. 

Frames,        Easels,       Rails,       Grills,  Signs, 
Choppers,       Kick  Plates,       Door  Bars 

IVe  manufaciurt  'the  frames'  in  various 
finishes  which  do^not  require  polishing. 


Exchanges  Projectors  for  Professors 

T^ROM  Ithaca,  the  home  of  Cornell  Ljni\ersity,  comes  a  letter 
from  a  frequent  contributor,  E.  W.  Large.  As  his  letter 
below  says,  he  has  given  up  projecting  for  a  while  in  order  to 
complete  his  course  in  chemistry. 

Besides  this  news  Mr  Large  describes  a  couple  of  stunts  that 
make  interesting  reading.  Perhaps  in  reading  of  them  others 
will  come  to  your  mind.  If  they  do,  send  them  in  and  we  will 
publish  them.  There  are  thousands  of  little  short-cuts  and  kinks 
kicking  around  but  you  probably  feel  that  everyone  else  knows 
about  them.  Take  no  chances.  Send  them  all  in  and  we  will 
weed  out  the  oldest  ones. 

Mr.  Large's  letter  follows: 

"  Since  you  were  so  kind  as  to  ask  me  to  write  again  I  thought 
some  of  the  boys  would  like  to  know  what  I  am  doing  now.  I 
quit  the  projection  game  temporarily  in  September  to  return  to 
my  work  here  in  Cornell  University  in  the  College  of  Chemistry. 
Hope  to  get  into  studio  laboratory  work  in  a  few  years.  This  is 
my  Junior  year  here  and  I  am  mighty  glad  to  be  back.  There 
will  always  be  a  warm  spot  in  my  heart  for  projectionists,  how- 
ever. 

"  It  has  always  been  my  opinion  that  if  every  man  interested 
in  projection  would,  when  he  heard  of  a  new  operating-room 
scheme  or  dodge  of  any  kind,  sit  right  down  and  send  it  to  the 
projection  department,  the  News  would  soon  be  more  eagerly 
looked  for  by  projectionists  than  any  other  publication. 

"  To  practice  what  I  preach,  here  is  a  little  trick  that  I  learned 
last  summer.  I  never  had  occasion  to  use  it  myself,  so  cannot 
vouch  for  it  absolutely,  but  my  cousin  declares  it  works  and  I 
can't  see  any  reason  why  it  shouldn't.  This  man  was  workmg  a 
small  town  picture  house  during  the  war.  One  night  in  a  Liberty 
Loan  Rally  a  singer  of  patriotic  songs  wished  to  rouse  the  audi- 
ence as  much  as  possible  and  asked  for  a  spot-light  on  him  down 
by  the  screen  as  he  sang.  The  manager  said :  '  Impossible.  We 
have  nothing  but  two  old  Power's  machines  in  the  booth,'  But 
the  projcctioixist  was  thinking  it  over  and  finally  said:  'Wait 
a  minute;  let's  try  first.' 

"  This  was  his  stunt.  He  opened  his  gate,  hung  a  small  metal 
washer  (circular)  over  his  aperture  plate,  took  out  the  three 
screws  holding  his  lens  jacket  in  front,  dropped  the  revolving 
shutter,  struck  the  light  and  by  moving  the  lens  around  was  able 
to  throw  quite  a  passable  spot  for  a  limited  range  over  the  front 
of  the  house.  By  varying  the  washer  over  the  aperture  he 
could  change  the  size  of  his  spot.  Some  of  you  men  still  in 
the  projection  game  should  try  your  luck  with  this  combination 
and  see  how  it  works. 

"A  stunt  I  used  to  work  myself  was  the  producing  of  colored 
effects  on  the  screen  when  the  film  was  black  and  white.  I  took 
several  old  song  slides  which  are  merely  pasteboard  frames 
(lantern  slide  size)  with  printed  gelatine  sheets  inserted.  Remov- 
ing the  fasteners  I  substituted  different  color  gelatine  sheets 
and  used  them  in  the  slide  carrier.  If  you  try  this,  don't  use 
them  in  front  of  the  lens.  Using  them  in  tlie  carrier  or  directly 
in  front  of  the  gate  merely  changes  the  color  of  your  Hght,  but 
when  you  put  them  in  front  of  the  lens  the  light  rays  coming 
from  the  lens  carrying  the  screen  picture  are  refracted  and  the 
lesult  is  an  out-of-focus  picture,  only  slightly,  to  be  sure,  but 
still  enough  to  be  objectionable.  This  stunt,  of  course,  absorbs 
a  certain  amount  of  hght,  but  on  my  Mutt  and  Jeff  cartoons, 
which  were  always  too  bright,  I  always  ran  an  amber  color  to 
soften,  them  down. 

"  It  might  interest  you  to  know  that  the  carbon  question  (that 
of  using  White  A.  C.  Uppers  in  the  lower  jaw)  that  vou  verified 
for  me  in  the  News  a  few  weeks  ago,  would  have  been  the  means 
of  firing  me  from  a  job  (if  I  hadn't  quit  any^vay).  The  manager 
claimed  I  was  wasting  money.    Can  you  beat  it?" 

Reply: 

"Glad  to  see  that  you  have  re-entered  college.  You  are  to 
be  commended  for  wishing  to  enter  the  laborator>-  side  of  the 
industry.  It  can  use  any  number  of  well-trained  chemists  and, 
moreover,  it  will  be  necessary  to  do  this  if  laboratory  technique 
is  to  keep  even  with  other  phases  of  film  production. 

"  We  hope  the  publishing  of  your  stunts  will  bring  in  a  large 
number  of  others  along  similar  lines.  The  more  of^ these  short 
and  quirk  methods  a  projectionist  has  in  mind  the  more  capable 
he  will  become  as  by  the  use  of  these  little  kinks  he  can  often, 
bridge  over  a  temporary  breakdown  or  minor  trouble. 

(Continued  on  page  3784) 


For  Sale  by  all  Leadm$  Dealers 


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We  do  not  claim  to  supply  every 
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AN  OPPORTUNITY 
TO  BETTER  YOUR 
LOBBY  DISPLAY 

A  RE  you  still  displaying 
$100,000  production  lit- 
erature in  old,  battle-scarred 
frames?  A  modern  release 
demands  modern  display 
equipment. 


glLT-RITE  lobby  frames  are  within^the  reach  of 
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Manufacturers  of  BILT-RITE  display  frames,-the  theater's  most  important  accessory. 


3784        (Equipment  Service) 

Exchanges  Projectors  for  Professors 

(Conlinnrd  from  page  3782) 

"  Wc  hope  you  called  your  manager's  attention  to  the  answer 
concerning  those  \\  hitc  A.  C.  Uppers.  He  may  know  all  there  is 
to  know  about  theatre  managing  but  it  is  evident  that  he  is  no 
David  W.  Griflith  as  regards  projection.  Wc  wonder  what  he 
thought  the  upper  and  lower  carbons  were  marked  particularly 
for  those  positions  if  it  really  was  a  fact  that  they  could  be 
used  interchangeably.  Of  course,  he  was  wrong.  An  Upper 
carbon  is  for  the  Upper  positive  jaw  and  for  none  other;  the 
Lower  goes  opposite  it  in  the  lower  jaw.  No  one  should  try 
to  use  them  otherwise. 

"  Furthermore,  you  could  easily  have  shown  your  m.anager  that 
he  was  losing  money  himself  by  using  alternating  current  instead 
of  converting  or  rectifying  it  to  direct  current.  But  probably  he 
is  the  type  that  looks  only  at  to-day's  receipts.  No  doubt  it 
would  be  a  difficult  matter  to  convince  him  that  a  motor  generator 
set  would  pay  for  itself  in  power  saved  over  a  period  of  a  year 
or  so.  Besides  this  power  saving  his  picture  would  reflect  the 
difference.  Some  day  he  will  see  the  difference  and  wonder  why 
he  didn't  change  over  before.  By  that  time,  of  course,  you  will 
have  lost  all  interest  in  his  theatre.  But  we  felt  that  a  few 
remarks  of  this  nature  must  be  made.  And  perhaps  he  reads 
the  Projection  Department." 


They*re  at  it  Again 

'^^HERE  is  nothing  that  will  clear  up  an  argument  like  a  good 
A  healthy  discussion  by  both  sides.  Just  so  long  as  the  lan- 
guage is  gentlemanly  the  NEWS  will  continue  to  print  articles 
from  both  the  "City  Man"  and  the  "Small  Town  Operator." 
The  one  below,  written  by  a  Brooklyn,  N.  Y.,  projectionist  hits 
straight  out  from  the  shoulder  and  we  are  sure  that  the  man 
working  in  the  "  small  town  "  will  have  dozens  of  "  come-backs." 

Jas.  Andrea  Merklein,  of  Brooklyn,  N.  Y.,  will  now  l)e  heard : 

"  I  have  read  several  articles  that  this  man  Christopher  from 
Pennsylvania  has  been  handing  out  but  when  it  comes  to  making 
the  city  man  look  foolish  '  country  '  has  got  to  go  some.  Christo- 
pher surely  got  my  blood  a-going. 

"  Mr.  Christopher,  you  claim  to  have  such  a  wonderful  pro- 
jection room,  do  you  realize  that  you  also  forget  to  mention  the 
most  important  things  in  projection,  i.  c.,  BRAINS.  You  blame 
the  city  man  for  the  punch  marks  in  your  reels.  Why  not  be  a 
good  little  green-horn  and  go  50-50. 

"  I  am  going  to  tell  you  of  one  incident  that  happened  when  I 
was  projecting  '  Trafiic  in  Souls'  on  the  road.  A  man  cam.e  to 
me  one  night  during  the  performance  and  said  he  was  a  good 
operator  and  would  I  let  him  help.  I  said,  yes,  and  allowed  him 
to  go  on  until  he  asked  this  foolish  question,  '  Is  that  a-  spark 
coil  you  get  your  light  from?'  I  said,  yes, —  but  that  he  had 
better  go  on  home  to  his  mama.    The  funny  part  of  it  was  that 


Motion  Picture  News 

I  was  using  a  calcium  outfit  which  we  carried  and  used  in  the 
towns  where  we  were  unable  to  get  '  juice.' 

"I  worked  one  day  in  Easton,  Pa.,  and  quit.  Why?  For  the 
simple  reason  that  no  city  man  would  work  on  a  job  with  defec- 
tive wiring  and  with  machines  out  of  order.  I  told  the  manager 
and  he  claimed  the  last  man  did  the  wiring  and  operated  for  fist 
jears.  I  refused  to  go  back  for  fear  of  fire  and  when  I  told  him 
to  that  effect,  he  said  '  It  takes  our  own  boys  to  run  it.' 

"  He  was  right,  for  three  days  later  in  the  Sentinel  I  read  that 
a  boy  of  14  years  and  the  operator  lest  their  lives.  The  City  Man 
lives  to-day  to  tell  about  it.    That's  what  I  call  BRAINS. 

"  That  was  about  ten  years  ago.  And  the  same  conditions  exist 
outside  New  York  City.  With  all  your  brilliant  ideas  of  the  small 
town  you  have  yet  to  find  such  fire  hazards  in  New  York.  Places 
of  such  a  nature  have  been  wiped  out,  conditions  made  better  tor 
the  '  operator,'  enabling  him  to  do  better  work,  therefore,  the 
city  man  stands  supreme  in  projection  and  supreme  in  salary, 
not  wages. 

"A  city  man  never  asks  if  he  can  smoke  in  the  projection  room. 
He  knows  the  law.  Why,  some  day  one  of  you  small  town  men 
will  ask  the  Technical  Editor  of  the  NEWS  how  to  find  a  lost 
arc. 

"As  to  the  condition  of  film  there  are  three  w^iys  to  eliminate 
the  trouble:  (1)  Don't  destroy  it;  (2)  cut  out  all  bad  pieces  and 
put  it  in  good  shape  yourself,  then  keep  still  about  it;  (3)  send 
it  back  in  better  condition  than  you  received  it  in. 

"  Have  you  ever  stopped  to  think  that  the  city  man  can't  lay 
down  on  his  job,  like  some  of  you  country  operators  and  ask 
foolish  questions. 

"  Trusting  that  what  I  have  written  will  help  to  bring  the  small 
town  operator  to  his  senses,  I  am, 

"  Yours  verv  trulv, 

"J  AS. 'merklein." 


New  Firm  Formed 

Messrs.  T.  F.  Dailey  and  E.  L.  Garfield,  formerly  Sales  Engineer 
and  Ventilating  Engineers  respectively  for  tlfe  T>-phoon  Fan  Com- 
pany, have  oganized  a  company  called  the  Monsoon  Cooling 
System,  Inc.  The  new  organization  will  offer  to  the  theatre 
owner  the  benefit  of  long  engineering  experience  specialized  in 
the  field  of  theatre  ventilation  and  cooling.  Offices  have  been 
established  at  70  West  45th  street.  New  York  City,  with  a  branch 
office  at  723  Finance  Building,  Philadelphia. 


fW^f  f  Make  Projection  a  Pleasure 

S.  C.  Davis  of  Reids\ille,  N.  C,  say>; 

I  received  membership  card,  button  and  stickers  for  the  N.  A. 
M.  L.  and  want  to  thank  you  for  same.  I  am  hoping  that  more 
projectionists  will  join  and  carry  out  the  N.  A.  M.  L.  pledge 
thereby  making  projection  a  pleasure. 


TYPHOONS  nOOL«  VENTILATE 

I     TYPHOON  FAN  COMPANY      W  ^Vw  orIIanTla"'  W  281  LEXINGTON  AVE.,  NEW  YORK 


You  need  Bartola  music  in  your  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTCLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  tticago,  IlL  Factory,  Oshkosh,  Wis. 


FILM    DEVELOPING  CORPORATION 

Phone:  Union  4800,  4801,  4802 

LABORATORIES 

216-222  WEEHAWKEN  ST-  WEST  HOBOKEN.  N.  J. 

HARRY  HOUDINI,  Pr,..  ALFRED  DAVICSON,  b«e.  &  Tr.ai.  THEO.  W.  HAROEFN.  V'ice-Prrs. 


November  2?,    iQio  (Equipment  Service)  3785 


EASTMAN 
FILM 

is  so  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 


Identifiable  by  the  words  "  Eastman"  and 
"  Kodak"  on  the  film  margin 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Motion  Picture  ExMbitors 
Can  Help  Save 
Lives  at  Home 

Tuberculosis  kills  150,000 
Americans  every  year,  and 
yet  the  disease  is  prevent- 
able and  curable. 


AMERICAN  RED  CROSS 


Are  you  using 
these  stamps? 


The  White  Plague  flourishes  because  of  carelessness, 
ignorance  and  neglect.  If  the  entire  country  knew  of 
the  menace,  the  death  rate  from  tuberculosis  would 
drop  almost  immediately. 

Use  the  Motion  Picture  slide  you  have 
received  in  your  theatre  calling  attention  to 
the  fight  on  tuberculosis  and  the  sale  of 
Red  Cross  Christmas  Seals. 

The  screen  is  the  most  potent  force  in  America 
and  the  use  of  this  slide  will  do  more  than  any  other 
one  thing  to  awaken  the  people  of  America  to  their 
danger,  and  will  help  in  obtaining  the  necessary 
money  to  finance  the  year 
'round  campaign  against 
tuberculosis. 


NATIONAL 
TUBERCULOSIS  ASSOCIATION 

Re4  Cross  Cbristias  Seal  Sale  Caipaip 
Decemtier  isi  lo  lOili. 


OMEWCAH  RED  CROSS 


Are  you  using 
these  stamps? 


The 
New  Premier 

Pathe- 
scope 

Flickerless 
"Safety  Standard" 

Motion  Picture 
Projector 

Will  run  the  "  Safety  Standard "  narrow-width,  slow-burning 
film,  adopted  by  the  Society  of  Motion  Picture  Engineers. 

Can  be  used  by  anyone,  any  time  and  any  where,  without  any 
danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "  Encljsing  Booth  Not  Required." 

Weighs  only  2.3  lbs.  Fits  in  a  small  case.  Operates  from  any 
light  socket.  The  wonderful  T4  lamp  (just  perfected  for  us)  gives 
from  3  to  4  times  the  illumination  formerly  obtainable.  Uses  less 
than  100  watts  in  lighting  12  ft.  picture  at  75  ft.  Motor  drive  and 
rewind  at  variable  speed. 

TTTg  make  \  ^'^th^scope  Prints  from  any  negative. 

"  (  Path6scope  Negatives  from  any  positive. 

Send  for  32-Page  Convincing  Catalog 

The  Pathescope  Co.  of  America.  Inc. 

Dept.  N,  Suite  1872 
Aeolian  Hall,  35  West  42nd  Street,  New  York 

Agencies  and  Service  Slalions  in  Principal  Cities 


For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  Rowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


3786         (Equipment  Service) 


Motion  Picture  News 


<f"'-c°>Ng  1  CopperTerminal 


INSdRES  PERFECT 
ELECTRICAL  CONTACT 

Illustration  tells  the  story. 

Made  of  heavv  gauge  sheet  copper. 
DOUBLE  STRENGTH  IN  NECK  OF 
TERMINAL.  WIRE  COMPLETE- 
LY ENCLOSED.  LENGTHENING 
LIFE,  ELIMINATING  TROUBLE. 
FOR  USE  ON  NO.  4  and  NO.  6  WIRE. 

PRICE  —  _  _  _  .  —  EACH  15c 

is  the  Brand.    Sold  the  world  over. 
Il£(j^  Insist  on  them.    It  is  your  guar- 
antee of  the  BEST.    If  your  dealer 
does  not  supply  them,  write 
E.  E.  FULTON  CO.  3204  Carroll  Avenue,  CHICAGO 

Manufacturers  of  M.  P.  Accessories 
Note — Send  for  our  new  16  page  folder,  illus- 
trating and  describing  our  complete  line. 


People  hope  to  see  good 
pictures.  They  know 
they  will  hear  good  music 
- — where  there's  an  Estey 
Organ 

THE  ESTEY  ORGAN  CO. 
Brattleboro,  Vt. 

See  our  page  ad  in  the  December  13th 
issue  of  the  Motion  Picture  News 


FOR  COLOR  EFFECTS  USE 

Hoods 


Colors  show  Beautiful  and 
Brilliant  and  are  Permanent. 


For  5-10  W.  and 
25-40  W.  Lamps 
2650  W.  COHGRESS  ST. 


Hoods  slip  over  the  bulb. 

Wau  A  head  of  Dip  and 
Less  Costly 

REYNOLDS  ELECTRIC  CO. 


CHICAGO,  ILL. 


Mazda  Projection 

A.  H.,  Oregon : 

Will  you  send  me  descriptive  articles  on 
Mazda  lamps  as  used  in  motion  picture  pro- 
jection ? 

I  have  a  90-foot  throw  with  a  common 
white  cloth  screen.  We  have  110  volt  60- 
cycle  current  supply.  Is  my  distance  from 
screen  to  projection  room  too  great  to  use 
incandescent  lamps? 

Reply  : 

Write  to  the  Westinghouse  Lamp  Works, 
Bloomfield,  N.  J.,  to  the  Edison  Lamp 
Works  at  Harrison,  N.  J.,  and  to  the  Na- 
tional Lamp  Works,  Cleveland,  Ohio,  for 
their  data  on  incandescent  projection.  You 
will  receive  some  valuable  booklets  and 
pamphlets  that  will  be  of  great  help. 

With  your  present  line-up  we  do  not  feel 
justified  in  suggesting  a  change  to  incan- 
descent projection.  You  are  about  on  the 
dividing  line.  Ninety  feet  should  be  con- 
sidered the  limit  with  a  12  x  14  picture.  But 
you  have  a  white  cloth  screen  when  you 
really  need  one  of  high  surface  brilliancy 
to  get  a  satisfactory  picture  at  your  dis- 
tance. Thus  you  see  there  are  several  fac- 
tors working  against  you.  However,  if  you 
are  still  interested,  some  supply  house  near 
you  will  be  glad  to  give  you  a  try-out  of 
their  Mazda  equipment. 

For  your  own  benefit  and  to  post  yourself 
on  the  general  subject,  it  would  be  worth 
25  cents  to  send  that  sum  to  Mr.  A.  F. 
Victor,  710  First  National  Bank  Building, 
Chicago,  111.,  for  a  copy  of  Trans.  No.  6 
of  the  Society  of  Motion  Picture  Engineers. 
This  book  contains  several  articles  on 
Mazda  projection. 


Irani^rteK 

Automatically  supplies  only  such  voltage  as  arc 
requires.    No  waste  of  current  in  ballast. 

HERTNER  ELECTRIC  MFG.  CO. 
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iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

"Lightning  Brice" 

(15  Episode  Serial-National-Arrow) 

THE  serial  form  of  film  ciitertainmcnt  has  a  great  hold  on  the 
public,  and  wise  is  the  producer  who  caters  t6  it  in  this  direc- 
tion. We  need  have  no  fear  that  his  coffers  will  be  empty  if  he 
gives  picturcgoers  their  money's  wxjrth.  W  hich  is  by  way  of  intro- 
ducing "  Lightning  Bryce,"  National  Film's  production  which  is 
being  distributed  by  Arrow.  All  the  requisites  that  go  to  make 
up  a  sure-fire  serial  are  found  in  their  accustomed  places.  It 
takes  you  out  of  interiors  and  gives  you  the  great  outdoors. 

Think  of  fifteen  outstanding  Western  melodramas  and  incor- 
porate them  into  one  story  and  you  have  a  pretty  good  idea  what 
tliis  offering  contains.  Action?  Of  course.  A  man's  size  quota 
of  it.  And  suspense,  mystery,  romance,  adventure,  thrills  and 
heart  interest.  It  is  embellished  with  sweeping  backgrounds  — 
the  colorful  backgrounds  of  the  open  places  of  the  West.  You 
might  say,  if  you  analyze  the  story,  that  it  docs  not  adhere  strictly 
to  truth.  But  you  must  remember  that  you  are  looking  at  a  serial 
—  and  serials  are  made  solely  to  entertain  regardless  of  any  truth- 
ful pretentions. 

Joe  Brandt,  who  wrote  the  story,  while  he  has  followed  a  con- 
ventional formula  in  a  way,  has  had  the  foresight  to  give  it  a  new 
dressing  so  that  it  appears  reasonably  fresh  and  up-to-date.  His 
mysterious  figure  (no  serial  is  complete  without  it)  is  not  repre- 
sented as  a  hooded  monster  or  as  an  apostle  of  iron  claw  methods. 
A  woman  interprets  the  figure.  A  new  departure.  And  the  au- 
thor's scheme  of  introducing  his  romance  is  novel  to  say  the  least. 
Two  miners  will  their  respective  children  their  property.  The 
daughter  of  one  is  made  the  recipient  of  a  string,  the  son  of  the 
other  is  given  a  huntitig  knife.  And  the  mine  can  only  be  located 
by  winding  the  string  over  the  blade  —  the  string  carrying  the 
precious  information.  So  villainy  enters  to  complicate  matters  and 
it  is  expressed  in  rapid-fire  conflict.  The  string  and  the  knife  are 
stolen  by  divers  persons  and  the  mysterious  figure  helps  out  the 
suspense. 

The  offering  is  interpreted  by  a  clever  company  which  is  headed 
by  Ann  Little,  who  makes  the  heroine  a  resourceful  woman  in- 
deed, and  Jack  Hoxie,  who  cannot  he  excelled  in  his  feats  of 
horsemanship.  He  is  an  ideal  selection  for  this  outdoor  serial, 
since  he  exemplifies  the  spirit  of  the  West.  He  brings  to  the  role 
an  enthusiasm,  a  determination  which  makes  the  spectator  keenly 
interested.  His  star  is  surely  in  the  ascendant.  Paul  Hurst  is  as 
capable  a  villain  as  he  is  a  director.  You  will  find  something  new 
in  his  methods. 

The  first  three  episodes  are  excellent  testimony  that  the  serial 
is  a  winner.  It  has  everything  that  comprises  a  good  Western  — 
and  a  little  more.  You  caiuiot  go  wrong  in  booking  it. — 
LAURENCE  REID. 


"It  Happened  In  Paris" 

(Mme.  Yorska    and    W.  Lawson    Butt  -  Five  Reels -Tyrad 

Pictures) 

THIS  story  was  written  by  Sarah  Bernhardt  and  an  animated 
prologue  serving  to  introduce  the  star,  Mme.  Yorska.  shows 
the  divine  Sarah  herself. 

The  American  version  of  the  Bernhardt  story  was  made  at  the 
Brunton  studio  in  California,  according  to  the  announcement,  and 
W.  Lawson  Butt  is  the  leading  man.  The  scenario  is  by  Jack 
Cunningham  and  it  was  directed  by  David  Hartford. 

A  portion  of  the  Latin  quarter  in  Paris  is  pictured  and  the  plot 
hinges  upon  the  kidnaping  of  the  little  baby  daughter  of  a  wealthy 
man  by  a  g>'psy  20  years  before. 

Mme.  Yorska.  a  protege  of  Sarah  Bernhardt,  is  in  a  dual  role 
and  proves  that  she  is  an  actress  of  ability.  As  Juliette,  The 
Dancer,  she  is  fiery  and  untamable  and  as  the  sister  she  portrays 
the  artistic  girl  born  of  wealth  but  forced  to  make  her  art  pay 
as  she  has  been  reduced  in  finances  by  the  death  of  her  father. 


Illllllllllllllllllllllllllllllllllllllllllllllll 

Noticing  the  remarkable  resemblance  between  the  two  girls  an 
art  seller  who  is  unscrupulous  determines  to  compromise  the 
artist  and  induces  Ronildo,  the  Apache  lover  of  Juliette,  to  bring 
the  dancer  to  his  apartments  and  the  idea  is  to  have  several 
friends  of  the  sister  see  her  and  they  would  undoubtedly  believe 
that  the  young  artist  had  compromised  herself  to  such  an  extent 
that  they  would  scorn  her. 

Then  the  art  seller  would  persuade  the  sister  to  marry  him 
and  thus  secure  her  to  make  copies  of  the  old  masters  which  he 
could  palm  off  as  the  genuine  works  of  art. 

The  picture  has  been  well  produced  and  the  cast  is  adequate. 
It  is  very  dramatic  and  e\cn  melodramatic  at  limes  with  some 
pathos  and  very  little  comedy  offered  as  a  relief.  For  this  style 
of  picture  based  on  this  sort  of  story  it  registers  very  nicely  and 
will  undoubtedly  satisfy  the  majority. 

As  a  box-office  attraction  it  has  an  excellent  title  and  the  fact 
that  Sarah  Bernhardt  appears  in  person  and  that  she  is  the  author 
and  also  that  it  serves  to  introduce  her  protege,  Mme.  Yorska, 
and  was  "  Made  In  America,"  should  bring  them  into  the  theatre 
in  goodly  numbers. 

And  after  they  are  in  the  picture  will  suitably  entertain  them. 
Length,  5  reels.—  TOM  HAMLIN. 


"The  Woman  He  Chose" 

(Mickey  Film  Corporation-Chicago-State  Rights-Six  Reels) 
'T^HE  Swedish  Biograph  Company,  which  is  beginning  to  cstab- 
J-     lish  a  reputation  for  itself  in  this  country  has  a  new  offering 
in  "  The  Woman  He  Chose,"  which  is  from  the  pen  of  Dr.  Selm.a 
Lagerlof. 

Although  the  story  is  not  new,  having  been  told  many  times  in 
American  films,  it  carries  heart  interest  and  is  portrayed  by  a  com- 
pany of  actors  whose  naturalness  in  characterization  equals  many 
of  our  own. 

But  the  direction,  like  in  many  European  productions,  is  not  up 
to  our  standard,  too  much  time  being  taken  in  many  of  the  scenes 
to  land  the  points  of  the  story.  And  again  the  ending  is  too 
abroupt,  the  final  scene  being  flashed  upon  the  screen  before  we 
are  at  all  prepared  for  it.  The  photography  is  passable,  but  many 
of  the  titles  should  be  changed. 

Helga,  a  peasant  girl,  has  a  child  by  a  man  who  is  prepared  to 
deny  even  on  oath  in  court  that  he  is  its  father.  When  she  sees 
that  he  is  about  to  perjure  himself,  she  seizes  the  Bible  and  re- 
fuses to  let  him  do  so.  Gudmund  Erlandsson,  a  j^oung  man  of 
the  middle  class,  is  so  impressed  by  the  girl's  noble  action  that 
he  secures  a  position  for  her  in  his  home,  as  attendant  to  his 
mother.    He  is  to  marry  the  daughter  of  the  town's  richest  man. 

His  fiancee  objects  to  Helga  being  in  his  home  and  she  has  to 
go.  On  a  night  previous  to  his  wedding,  Gudmund  goes  to  town, 
l-.ecomes  intoxicated  and  is  involved  in  a  brawl  in  which  a  m.an  is 
murdered,  a  broken  knife  blade  being  found  in  his  head.  The 
next  morning  he  is  told  of  the  murder  and  on  searching  his  pockets 
finds  that  his  knife  has  a  broken  blade.  He  imagines  he  is  the 
murderer  and  is  prepared  to  give  himself  up.  Events  prove,  how- 
ever, that  he  is  innocent,  Helga  remembering  that  she  had  broken 
his  knife  blade  in  cutting  wood  His  fiancee  is  persuaded  by 
Helga  to  ask  Gudmund's  forgiveness  in  believing  him  guilty  but 
in  doing  so  she  also  tells  him  of  Helga's  unselfishness  and  her 
love  for  him.  Gudm.und  now  discovers  that  Helga  is  the  woman 
of  his  choice  and  the  final  close-up  shows  them  in  each  other's 
nrms.— FRANK  LEONARD. 


Nineteen 

Pictures 

Reviewed 

This  Week*s 

IN 

Motion 

Picture  News 

Motion  Picture  News 


"A  WOMAN  OF  PLEASURE" 

(HAMPTON-PATHE) 


"ERSTWHILE  SUSAN" 

(REALARTj 


Should  Exploit  as  a  Big  Production 

THIS  picture  can  be  consislently  exploited  as  a  big  produc- 
tion and  is  just  a  little  away  from  the  beaten  paths  for 
story,  mountings,  locale  and  direction. 
It  is  melodramatic  and  opens  in  a  small  English  village  with 
Blanche  Sweet  as  the  school  teacher  in  rather  sordid  surround- 
ings. She  marries  the  wealthy  neighbor  to  provide  for  her  sick 
father  and  expects  to  become  a  woman  of  pleasure  instead  of  a 
drudge.  And  he  married  her  to  prevent  her  ever  testifying  that 
she  saw  him  throw  a  man  over  the  cliff. 

That  is  the  plot  and  in  trying  to  get  rid  of  her  he  forces  her 
to  accompany  him  to  dangerous  places  in  South  Africa.  When 
she  met  his  youtig  superintendent  the  eternal  triangle  was  intro- 
duced. 

The  thrills  are  injected  by  the  attack  of  ferocious  Zulu  tribes 
upon  a  small  British  caravan.  An  observation  balloon  plays  a 
prominent  part  in  the  proceedings  and  little  Wesley  Barry  cleverly 
portrays  the  irrepressible  orphan  boy. 

There  is  a  wealth  of  detail  and  director  Worsley  has  success- 
fully utilized  an  army  of  extras  as  whites  and  Zulus.  Wheeler 
Oakman's  role  of  the  young  superintendent  was  weak  and  the 
star  also  lost  sympathy  at  times-,  but  all  patrons  will  undoubtedly 
get  their  money's  worth  in  tHis  picture  and  be  perfectly  satisfied. 

It  will  pull  the  same  and  appeal  the  same  to  practically  any 
class  of  audience. —  Length,  7  reels. —  Released  October  26. —  TOM 
HAMLIN. 

THE  CAST 

Alice  Dane   Blanche  Sweet 

Bobby  Ralston   Wheeler  Oakman 

Sir  John   Turnbull  Wilfred  Lucas 

Danny  Thomas   Wesley  Barry 

Getygoola   Frederick  Starr 

Jim  Dench   Milton  Ross 

Rev.  Mr.  Goddard  Jos.  Swickard 

Wilberforce  Dane   Spottiswoode  Aitken 

Screen  Version  by  George  Elwood  Jenks. 

Adapted  from  the  Adelphi  Melodrama  by  James  Willard. 

Directed  by  Wallace  Worsley. 

Photoplay  by  William  Foster. 

PRESS  NOTICE-STORY 

Blanche  Sweet  is  scheduled  at  the    theatre  for  a    days' 

run  beginning  — ■   in  her  latest  Pathe  picture,  ".\  Woman  of  Pleasure." 

Jesse  D.  Hampton  produced  this  photodrama  for  Pathe  and  it  was  adapted 
from  the  famous  Adeljihi  melodrama.  Huge  armies  of  Zulus  are  used  in 
one  part  of  the  picture  which  shows  a  siege  in  South  Africa. 

Blanche  Sweet  appears  as  the  poor  school  teacher  in  a  small  English  vil- 
lage. Her  father  is  ailing  and  querulous  and  they  are  in  very  poor  cir- 
cumstances. She  happens  to  witness  a  quarrel  between  Sir  John  Turnbull 
and  saw  him  tl'row  a  man  over  the  cliff. 

He  then  marries  her  so  that  as  his  wife  .she  could  not  ever  be  made  to 
testify  against  him.  And  she  accepted  him  at  the  urging  of  her  father. 
After  tl'e  father  dies  the  husband  taunts  her  with  marrying  him  for  money. 
Then  Sir  John's  young  superintendent  arrives  and  urges  that  he  go  to  South 
Africa  to  protect  his  holdings  against  the  marauding  Zulu  tribes. 

And  Sir  John  brutally  compels  his  wife  to  accompany  him.  A  great 
friendship  springs  up  between  the  superintendent,  the  wife  and  a  young 
orphan  lad.  Her  husband  shows  his  brutality  when  he  shoots  a  Zulu  bearing 
a  white  flag,  and  the  savage  tribes  lay  siege  to  the  British  caravan  which 
they  outnumber  ten  to  one. 

Here's  where  the  thrills  are  inserted  and  at  the  climax  there  is  a  promise 
of  future  happiness  for  two  persons  and  a  little  orphan  boy. 

This  is  described  as  a  tremendous  pr-idnrtioii  e-.ici'mpassinp  all  the  bi.s 
melodramatic  thrills  and  many  tense  moments  with  an  appealing  thread  of 
romance  throughout  the  entire  picture. 

SUGGESTIONS 

This  is  a  picture  that  will  stand  up  if  you  will  only  extensively  exploit 
it  after  you  have  booked  it.  Blanche  Sweet's  name  should  appear  prominent 
in  all  your  efforts  as  she  has  appeared  in  many  big  scr^^^.i  oftirings  even 
before  and  after  her  appearance  in  "  The  Birth  of  a  Nation."  And  display 
her  photographs  and  cuts  wherever  possible  as  they  are  certain  to  attract. 
Mention  her  latest  great  screen  success.  "  The  Unpardonable  Sin."  Show  as 
many  of  the  grouped  Zulus  as  possible  throu.gh  the  photos  md  cuts  and  if 
you  are  fond  of  special  lobby  disnlays  you  might  try  and  arranee  a  Zulu 
setting  or  something  suggestive  of  it.  Describe  this  as  a  thrilling  melo- 
dramatic romance  adapted  from  the  famous  Adelphi  melodrama. 

CATCH  LINES 

.She  married  for  money  a  man  she  hated  and  l  new  that  he  also  hated  her. 
One  wealthy  Britisher  weds  a  girl  so  that  she  could  not  testify  against  him. 


Wherever  there  was  great  danger  is  exactly  where  he  wanted  his  wife  to  be. 

A  brute  in  civilian  clothes  kills  a  savage  bearing  the  white  flag  which  the 
Zulu  thought  was  civilization's  emblem. 


Human  Characterizations  Make  This  Interesting 

THIS  is  not  drama.  Rather  is  it  an  intimate  view  of  por- 
tions of  the  life  of  a  young  girl,  with  some  sidesteps  in 
acquaintanceship  with  several  most  unique  characters. 
For  all  of  that  the  picture  with  the  exception  of  a  few  sequences 
which  have  to  do  with  the  well-known  situation  of  having  the 
leading  lady  become  the  hero's  secretary  and  letting  it  be  known 
that  upon  her  talents  depend  his  race  for  the  Governship,  is  a 
a  most  delightful  story,  so  human  and  likeable  that  you  actually 
resent  the  attempt  to  complicate  the  course  of  true  love  and  to 
retard  the  evolution  of  "Julia  O'Grady "  (Barnabetta's  Dutch 
instead  of  Irish),  however,  into  the  "  Governor's  Lady." 

Constance  Binnej-  has  vindicated  herself  with  those  who  knew 
licr  as  the  ingenue  of  "  39  East  "  and  thought  she  was  an  excellent 
t>pe  In  an  actor  proof  role. 

The  feature  has  some  great  scenic  shots  of  rural  scenes  and  is 
faultlessly  directed.  It  should  make  Miss  Binney  known  to 
picture  fans  as  a  real  star  and  entertain  every  audience  which 
desires  characterization  before  action. —  Length,  5  reels. —  /.  S. 
DICKERSON. 

THE  CAST 

Barnabetta   Constance  Binney 

David  Jordan   Jere  Austin 

Barrett   Alfred  Hickman 

Juliet  Miller  (Erstwhile  Susan)  Mary  Alden 

Jacob   Dreary   Bradley  Barker 

Emanuel   Dreary   George  Renavent 

.'\bel  Buchter   Leslie  Hunt 

Barnaby  Dreary   Anders  Randolph 

Directed  by  Jolfn  S.  Robertson. 

Adapted  from  the  novel  "  Barnabetta  "  by  Helen  R.  Martin. 

PRESS  NOTICE-STORY 

Constance  Binney,  star  of  the  Rachael  Crowthers  play  which  recently 
closed  a  long  run  on  Broadway,  makes  her  debut  in  pictures,  at  least  as  a 
star  in  "  Erstwhile  Susan,"  an  adaptation  of  Helen  R.  Martin's  celebrated 
novel  of  life  among  the  Pennsylvania  Dutch  and  will  be  introduced  to 
 theatre  patrons  beginning   . 

Miss  Binney  is  described  as  one  of  the  most  beautiful  actresses  ever  pre- 
sented on  the  screen  and  has  made  a  great  hit  in  "  Erstwhile  Susan,"  which 
incidentlly  was  one  of  Mrs.  Fiske's  most  successful  stage  plays,  as  "  Barna- 
betta Dreary,"  whose  evolution  from  almost  slavery  in  the  Pennsylvania 
home  to  that  of  the  wife  of  the  governor  of  a  great  state  forms  the  major 
portion  of  the  photoplay.  .She  has  been  given  a  great  supporting  cast  in 
I'er  first  picture,  a  Realart  production,  Jere  .'\ustin  well  knpwn  to  all  fans 
having  the  leading  role,  with  Anders  Randolph  and  Mary  Alden  appearing 
in  two  great  character  roles. 

"  Erstwhile  Susan  "  was  directed  by  John  S.  Robertson,  who  has  kept 
the  play  human  througlwut  and  utilized  much  of  the  dialogue  of  the  novel  in 
humorous  subtitles  written  in  Pennsylvania  Dutch  dialect.  \\'e  believe  that 
this  is  one   of  the   most  pleasing  pictures  which   has  been   played  at  the 

  in  a  long  time.     It  I'as  all  the  elements  which  go  to  make  the 

successful  photoplay.    Good  comedy,  heart  interest  and  great  characterizations. 

PROGRAM  READER 

"  Barnabetta  ''  was  the  daughter  of  a  thrifty  but  cantankerous  old  Penn- 
sylvania Dutchman.  All  her  life  she  had  slaved  for  the  "  men  folks  "  and 
then  a  wonderful  thing  came  'into  her  life,  a  stepmother.  .She  thought  she 
wouldn't  like  her  new  motl«;r  but  through  her  opportunity  was  presented 
for  an  education  through  which  came  a  gradual  evolution  of  mind  and  body 
until  from  the  little  country  drudge,  emerges  a  woman  whom  the  governor 
chooses  for  his  wife.  It  is  an  interesting,  heart  interest  study  in  characteriza- 
tion which  lias  been  presented  in  this  first  vehicle  for  a  new  star.  Constance 
Binney.  who  leaped  to  instant  favor  in  the  Broadway  play.  "  39  East."  and 
who  now  appears  in  Realart  pictures  in  a  new  rogram  which  promises  to 
lead  all  others. 

Jliss  Binney  is  a  beauty  and  possesses  remarkable  histrionic  ability.  She 
is  ably  supported  in  "  Erstwhile  Susan  "  by  Jere  Austin  and  other  well- 
known  players. 

SUGGESTIONS 

We  would  concentrate  on  the  fact  that  Miss  Binney  tl'e  star  of  this 
I)icture  comes  to  the  screen  fresh  from  her  Broadway  play.  Rachael 
Crowthers'  "  39  East,"  and  that  she  promises  to  leap  into  instant  favor  as  a 
photoplay  player,  since  she  possesses  great  beauty  and  screen  personality. 

We  would  then  give  the  novel  from  which  the  picture  was  adapted, 
"  Barnabetta,"  some  attention,  promising  some  great  characterizations  illumi- 
nated by  the  use  of  excellent  titles.  In  connection  with  the  talk  concern- 
ing the  fame  of  the  book,  we  would  also  mention  that  Mrs.  Fiske  was 
starred  in  a  dramatic  version  of  it  and  made  a  great  hit.  Give  Jere  Austin  a 
share  of  your  billing  since  many  people  have  come  to  know  and  like  him 
as  leading  man.  Giving  the  new  Realart  Corporation  some  mention  will  be 
worth  while  as  they  have  three  very  good  pictures  on  the  market  and  others 
which  are  to  be  worthy  are  on  the  way. 

CATCH  LINES 

She  was  a  Dutch  "  Julia  O'Grady  "  and  became  the  "  governor's  lady.' 


.\  story  of  the  evolution  of  a  little  Pennsylvania  Dutch  girl  who  had 
slaved  for  her  "  men  folks  "  who  is  at  last  given  an  opportunity  to  improve 

herself. 


November  22,   i  p  i  p 


3789 


"A  FIGHTING  COLLEEN" 

(VITAGRAPH) 

An  Entertaining  Comedy  Drama 

i  i     A     FICiH'ri\(;  Collctii  "  biinj.;s  ]>(.'s>ii-  Lo\e  in  a  typical 
J-^    Irish  Colleen  role  which  she  interprets  in  a  charming 
and  con\incing  manner. 
This  photoplay  is  set  in  the  tenement  district  of  the  Metropolis 
where  poverty  is  the  lot  of  the  young  girl  who  until  her  mother's 
death  is  a  \ender  of  newspapers  on  the  street  corners  and  engag- 
ing in  many  fights  to  protect  her  territory  from  the  competition 
of  newsboys. 

W  hen  she  administers  a  soinid  thrashing  to  one  youth  he  there- 
after hecomes  her  ardent  champion.  As  the  District  Attorney  is  a 
candidate  for  the  oflicc  of  Mayor  he  is  interested  in  discovering 
evidences  of  graft  against  the  administration  in  power  and  the 
girl  assists  him. 

While  this  is  not  heavy  or  melodramatic  it  has  a  light  romance 
angle,  pathos  occasionally,  and  altogether  is  an  entertaining  comedy 
drama  with  a  human  appeal. 

P'ulling  ptjssihilities  and  pleasing  prqhabilitics  for  respective 
audiences  are :  Metropolitan,  average  puller  and  generally  pleas- 
ing; Elite,  average  puller  and  quite  pleasing;  Family,  good  puller 
and  very  pleasing;  labor,  big  puller  and  entirelv  pleasing.— Length 
3  reels.—  TOM  H  AM  LIS 

THE  CAST 

.\lannah  Malone  Bessie  Love 

Mother  Malone  Ann  Schaefer 

Jimmy  .^Ieehan  Charles  Spore 

Stanton  Colby   ja  ^ja^ley 

Mortimer   \\  all  .  George  K.inkel 

Maggie   Olliggins.  Beulah  Clark 

Story  and  Scenario  by  Gerald  C.  Duffy. 

Directed  by  David  Smith. 

PRESS  NOTICE-STORY 

Philanthrophy  is  shown  as  the  first  refuge  of  the  hypocritical  politician  in 
\  itagraph's  newest  picture,  ■'  The  Fighting  Colleen,"  starring  BesMe  Love 

which  comes  to  the  —  theatre  for  a    days'  engagement 

beginning   . 

She  is  the  little  Irish  girl  who  sells  papers  on  the  street  corners  to  help 
her  widowed  mother  eke  out  an  existence  in  the  big  metropolis.  And  she 
has  to  fight  with  other  news  venders  to  maintain  the  territory  she  has  pre- 
empted as  her  exclusive  selling  location. 

When  she  wips  one  boy  he  thereafter  becomes  her  ardent  champion. 
Her  mother  just  naturally  wore  herself  into  the  grave  trying  to  keep  the 
tenements  clean.  These  same  tenements  were  owned  by  a  Mayor  who  liked 
to  hear  himself  called  a  philanthropist. 

The  District  Attorney  announced  himself  as  a  candidate  for  Mayor  and 
proceeded  to  get  evidence  of  graft  against  the  city  administration.  The 
little  Irish  Colleen  assisted  him  as  she  realized  that  the  Mayor  who  posed 
as  a  charity  giver  was  really  a  slave  driver  and  grafter  and  hypocrite. 

In  the  meantime  she  had  become  a  waitress  in  a  restaurant  and  her  news- 
boy friend  was  employed  at  the  same  cafe  and  their  little  romance  thrived. 
But  there  arose  several  misunderstandings. 

The  boy  thought  that  the  District  .Attorney  was  trying  to  win  his  girl 
from  him.  He  did  not  know  the  identity  of  the  visitor  but  always  called 
him  by  the  number  of  his  automobile  tag.  When  the  political  campaign  is 
over  with  the  I>istrict  .Attorney  victorious  the  young  folks  find  that  they 
have  been  very  important  cogs  in  the  hig  reform. 

PROGRAM  READER 

She  did  not  want  him  poaching  on  her  reservation  and  administered  a 
sound  thrashing  to  the  interloper. 

But.  he  took  the  whipping  with  good  grace  and  told  her  he  liked  it. 

After  that  he  became  her  ardent  champion.     She  couldn't  lose  him. 

.And  after  a  while  she  was  glad  to  avail  herself  of  his  friendship. 

She  felt  that  she  had  just  cause  to  beat  him  up  in  this  unladylike  manner. 

For  many  years  this  little  Irish  girl  had  been  selling  newspapers  in  this 
one  particular  corner  and  he  entered  competition  with  her. 

The  bov  and  girl  soon  found  themselves  very  important  cogs  in  the  great 
political  fight  carried  on  by  the  District  .Attorney. 

He  wanted  to  oust  the  present  Mayor  whom  he  suspicioned  as  a  grafter 
and  a  hyiirocr.itc.     .And  then — 

Well.  _all  this  is  entertainingly  described  and  portrayed  in  ".\  Fighting 
Colleen."  the  \'itagraph  picture  that  will  be  shown  in  this  theatre  next 
week.  Bessie  Love  is  the  star  and  it  is  a  comedy  drama  with  a  great  human 
appeal. 

CATCH  LINES 

She  was  a  fightin'.  tearin'  colleen  and  aggressively  demonstrates  woman's 
rights  —  to  sell  newspapers  undisturbed. 


One  boy  had  to  be  mercilessly  wliipped  by  a  girl  before  he  found  that  he 
loved  her. 


Charity  began  at  home  with  one  Mayor  and  the  girl  saw  that  he  was 
defeated  so  that  he  could  stay  at  home  with  the  third  of  the  three  graces. 


WHAT'S  YOUR  HUSBAND  DOING 

(INCE  PARAMOUNT  ARTCRAFT) 


Captivating  Farce  Registers  High  Class 

AI'Tl'.R  >iucessfully  blazing  the  trail  with  iluir  initial  Thomas 
H.  Ince  offering,  "Twenty-three  and  .\  Half  Hours  Leave." 
these  two  youthful  co-stars  breeze  along  another  captivating 
larce  which  amusingly  scores. 

The  theme  treats  on  a  (|iicstion  generally  supposed  to  be  oc- 
cupying the  m.ind  of  nearly  c\  ery  married  woman  :  "  What  is 
the  husband  actually  doing  when  he  is  away  from  the  wife  all 
day  in  constant  contact  with  lady  clients  and  charmitig  stenog- 
raphers?" Some  imaginative  wives  fondly  belie\c  that  every 
other  womati  is  trying  to  \amp  their  husbands. 

Such  are  the  thoughts  of  three  youtig  wi\  es  in  "  W  hat's  Your 
Husband  Doing?"  And  the  three  husl)an(ls  under  suspicion, 
although  innocent,  are  unconsciously  bolstering  the  web  of  cir- 
cumstantial evidence  against  themsehes.  There  is  not  only  a 
vein  of  humor  throughout  but  an  arter>'  of  laughter  which  domi- 
nates man\-  of  the  situations. 

It  is  pure  and  unadulterated  farce  with  an  irresistibly  funny 
finale  and  will  afford  high  class  and  amusing  entertainment  to  all 
classes. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  audi- 
ences are:  Metropolitan,  big  puller  and  very  pleasing;  Elite,  strong 
puller  and  highly  pleasing;  Family,  good  puller  and  entirely  pleas- 
ing; Labor,  good  puller  and  generally  pleasing. —  Length,  5  reels. — 
Released  November  23.—  TOM  HAMLIN. 

THE  CAST 

John    r.    Widgast  Douglas  MacLean 

Beatrice  Ridley   Doris  May 

Charles   Pidgeon  Walter  Hiers 

Robert  Ridley  William  Bucklev 

Helen   Widgast  Norris  Johnson 

Gwendolyn    Pidgeon  Alice  Elliott 

Sylvia  Pennywise  Alice  Wilson 

Produced  by  Thomas  H.  Ince. 

Story  by  George  V.  Hobart. 
Scenario  by  E.  Cecil  Smith. 

Directed  by  Lloyd  Ingraham. 

Photography  by  Charles  Stumar. 

PRESS  NOTICE-STORY 

George  V.   Hobart  is  the  author  of  the  rollicking  farce,  "  What's  Your 

Husband  Doing?  "  which  comes  to  the   ■          theatre  for  a    days' 

run  beginning  . 

Douglas  MacLean  and  Doris  May,  the  new  co-stars  sponsored  by  Thomas 
H.  Ince.  are  said  to  have  registered  so  heavily  in  their  first  offering. 
"  -3%  Hours  Leave  "  that  they  won  their  way  to  permanent  stardom  and 
"  What's  Your  Husband  Doing?  "  fully  equals  their  initial  offering  accord- 
ing to  Paramount-.Artcraft. 

This  farce  concerns  three  youthful  married  couples  and  one  actress.  The 
three  women,  each  of  whom  notices  something  suspicious  in  her  husband's 
actions,  believes  that  some  other  woman  is  trying  to  "  vamp  "  him. 

Beatrice  Ridley  is  a  very  young  wife  with  only  one  wedding  anniversary 
to  her  credit.  Possessing  a  devoted  husband,  a  beautiful  home,  and  a  com- 
fortable income,  she  should  have  been  a  very  happy  girl,  but  as  she  was 
young,  and  devoid  of  worldly  wisdom,  she  spent  her  ample  leisure  in  con- 
juring romance  about  her  perfectly  innocent  husband  in  which  he  always 
figures  as  the  gay  Lothario. 

Widgast  and  Pidgeon  are  divorce  attorneys  and  their  v/ives  are  also  in 
the  same  frame  of  mind  as  Beatrice  Ridley  is  about  her  husband,  "  Honey- 
suckle Inn  "  is  the  scene  of  action  in  one  part  of  the  story,  and  it  is  here 
that  they  happen  to  be  one  night;  the  three  husbands  and  the  three  wives. 

But  they  were  not  paired  off  according  to  Hoyle.  althougli  every  one  was 
innocent  of  any  wrong  intent.  .And  then  the  police  raided  the  place.  How 
thev  are  arrested  and  how  one  husband  as  the  judge  and  other  as  prose- 
cuting attorney  have  to  examine  and  pass  judgment  on  their  own  wives 
affords  screamingly  funny  entertainment,  according  to  all  reports. 

SUGGESTIONS 

You  will  logicallv  find  five  big  angles  presenting  themselves  for  exi)lo!ta- 
tion  possibilities  after  you  have  booked  this  picture.  First  it  is  the  stars, 
Douelas  McLean  and  Doris  May.  who  firmly  establi.shed  themselves  in 
"  2:i\U  Hours  Leave."  Second  it  is  the  producer,  Thomas  H.  Ince.  Third 
it  is  the  well-advertised  brand  of  Paramount-.Artcraft.  Fourth  it  is  a  Georec 
\'.  Hobart  story,  and  he  has  the  big  reputation  for  success  in  farces.  Fifth 
it  is  the  title.  "  What's  Your  Husband  Doing?  "  which  by  clever  catch  lines 
can  be  made  a  catching  word  of  mouth  greeting  on  the  streets  and  in  the 
offices  and  stores.  If  you  cannot  get  them  in  with  the  angles  so  easily 
iircsenting  themselves,  and  every  one  is  a  puller,  your  public  must  be  sight- 
less and  dumb. 

CATCH  LINES 

"  What's  your  husband  doing,  Mrs.  Brown?  "  asked  Mrs.  Smith.  "What's 
yours?  "  retorted  Mrs.  Brown. 


Does  your  husband  pose  as  a  tired  business  man  with  no  zest  for  partici- 
pating in  your  social  affairs? 


A  girl  and  boy.  both  of  lowly  birth,  were  important  cogs  in  the  whirlwind 
political  of  the  big  metropolis. 


Mrs.  Housewife. —  "  What  do  you  suppose  your  husband  finds  to  do  away 
from  you  all  day?  " 


Youth  becomes  embroiled  in  tenement  politics,  fights  and  romance  and  the 
outcome  is  a  reformed  city. 


Mrs.  Rastus  Washington. —  "  Is  yoh  man  so  bizzy  at  de  shop  dat  he  caint 
come  home  and  embrace  yoh  durin'  de  day?  " 


3790 


Motion  Picture  News 


"THE  ILLUSTRIOUS  PRINCE" 

(ROBERTSON-COLE) 


High  Class  Drama  Should  Completely  Satisfy 

A HIGH  class  drama  possessing  the  international  angle  and 
set   among  the   nobility  in   London.     A   typical  Sessue 
Hayakawa  story  with  racial  prejudice  again  interfering 
with  romance  at  the  finale. 

Produced  with  all  the  rich  mountings  essential  to  correct 
artistic  atmosphere  and  favored  with  skilful  direction.  A  very 
well  balanced  and  capable  cast  interprets  the  roles  and  the  star 
holds  sympathy  throughout,  although  he  is  on  a  vengeful  mission. 

Lighting  effects  and  photography  very  hazy  in  many  scenes,  but 
this  will  undoubtedly  escape  the  observation  of  the  big  majority. 

One  tragedy  soon  followed  by  another  tightened  the  suspense 
element  and  verges  slightly  on  the  melodramatics.  This  picture 
should  thoroughly  interest  and  completely  satisfy  all  admirers  of 
Hayakawa  and  please  all  lovers  of  high-class  drama  of  the  heavier 
sort. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  very  pleasing; 
Elite,  good  puller  and  very  pleasing;  Family,  good  puller  and 
wholly  pleasing;  Labor,  good  puller  and  generally  pleasing.— 
Length,  5  reels.— Released  November  2.— TOM  HAMLIN. 

THE  CAST 

^rnMLi'^AY"  Sessile  Hayakawa 

SX'°P|  "  Mabel  Ballin 

T.°^  nevenham  Harry  Lonsdale 

The  Duchess    Beverly  Traverse 

lou^-Sr^t^I-!'::::::::::::::::::::::::::::^^ 
ins^ector-jacus::;;..::;:.;;.;;..;:^^ 

story  by  E.  Phillips  Oppenhemi. 

Produced  by  Haworth. 

Direction  by   William  Worthington. 

PRESS  NOTICE-STORY 

E.  Phillips  Oppenheim's  story,  "  The  Illustrious  Prince,"  has  been  filmed 

and  will  appear  at  the   •  theatre  for  a  days'  run  beein- 

ning   .  ^ 

Sessue  Hayakawa  is  the  star  in  this  Haworth  Production  and  according  to 
Kobertson-Cole,  the  distributers,  the  noted  Japanese  star  registers  in  one 
of  the  best  roles  of  many  seasons. 

The  Japanese  Prince  was  a  welcome  and  striking  figure  in  the  most 
aristocratic  London  society.  He  watched  closely  the  actions  of  that  adven- 
turer and  cosmopolitan  roue  the  Count  De  la  Mar.  This  Count  is  payin? 
too  much  attention  to  the  Duchess  of  Devenham,  wife  of  the  Prince's  most 
intimate  friend. 

And  the  Oriental  Prince  has  a  mission.  He  is  seeking  a  certain  unscru- 
pulous man  who  had  brought  his  illustrious  father  to  his  death  and  had 
dishonored  his  family  twenty  years  before. 

Finally  he  had  abundant  proof  that  Count  De  la  Mar  is  the  man  he  is 
seeking.  It  is  then  that  the  Count  had  almo-^t  persuaded  the  Duchess  to 
elope  with  him.    The  next  morning  the  Count's  body  is  found. 

Scotland  Yard  suspicions  three  men  apparently:  The  Duke,  the  Prince, 
and  some  mysterious  third  party.  Not  only  is  there  mystery  in  this  picture 
but  also  suspense  and  romance. 

For  the  Prince  finds  himself  deeply  in  love  with  the  prettv  American  girl 
who  was  visiting  London.  And  she  found  herself  loving  the  Japanese  Trince 
also.     But  then  there  w-as  the  racial  prejudice  to  combat. 

The  solution  furnishes  a  thrilling  climax  to  this  great  drama  it  is  said. 
The  plot  has  so  many  angles  that  this  is  not  only  described  as  a  charming 
romance  but  also  a  sensational  mystery-drama. 

PROGRAM  READER 

Who  killed  De  la  Mar? 

This  is  the  question  worrying  Scotland  Yard. 
They  even  .suspicioned  their  own  Duke  of  Devenham. 
And  then  they  suspected  the  Japanese  nobleman. 
But  there  was  a  mysterious  third  man. 

The  solution  furnishes  a  thrilling  climax  to  a  great  drama,  rich  in  suspense 
and  involved  plot. 

"  The  Illustrious  Prince  "  is  the.  title  of  the  picture  which  embraces  the 
above  situations,  and  Sessue  Hayakawa,  the  noted  Japanese  actor,  is  the  star. 

E.  Phillips  Oppenheim  wrote  the  story  and  the  screen  production  will  be 
shown  in  this  theatre  next  week. 

A  very  pretty  romance  in  London  high  life  is  prominent  in  the  picture. 

The  charming  young  American  visitor  falls  in  love  with  the  Oriental 
nobleman  and  he  in  turn  apparently  loves  her  to  distraction. 

.And  then  there  is  the  so-called  racial  prejudice. 

This  Robertson-Cole  attraction  produced  by  the  Haworth  Company  is 
described  as  one  of  the  best  productions  released  in  a  long  list  of  successes. 

SUGGESTIONS 

When  you  have  booked  tl'is  picture  there  are  two  strong  exploitation  angles 
that  will  immediately  occur  to  you  to  emphasize  and  center  upon.  The  first 
is  .Sessue  Hayakawa,  the  star,  and  the  second  is  E.  Phillips  Oppenheim,  the 
author.  And  as  this  is  a  high-class  production  set  in  aristocratic  environ- 
ments you  should  send  announcements  to  your  best  people  if  you  have  a  mail- 
ing list  of  this  class  compiled.  And  as  many  persons  are  interested  apparently 
in  mystery  stories  you  should  also  prominently  mention  that  this  is  a  story 
of  mystery,  love,  intrigue,  and  with  a  powerful  suspensive  element.  Any 
sort  of  an  Oriental  setting  for  your  stage,  foyer  or  lobby  would  be  very 
.  ppropriate  as  the  picture  shows  the  London  home  of  the  Japanese  nobleman 
furnished  in  this  manner. 


"SOLDIERS  OF  FORTUNE*' 

(REALART) 


Sure  Fire  at  Box  Office  and  as  Entertainment 

MOST  people  will  know  that  this  is  a  story  of  a  revolution  in 
the  land  of  "  chili-con-carni  and  fat  ladies  wearing  mantil- 
las "  and  expect  the  melodramatic  rush  of  events  which 
characterized  Mr.  Davis'  novel  and  which  in  the  screen  produc- 
tion have  been  faithfully  visualized. 

This  is  a  director's  picture  since,  after  the  characters  are  intro- 
duced, individualities  with  the  exception  of  Wallace  Beery  as  the 
revolutionary  general  are  largely  lost  in  the  handling  of  large 
bodies  of  men  who  make  up  the  comic  opera  army  of  the  South 
American  country,  and  the  big  mob  scenes.  It  is  in  these  scenes 
that  the  picture  rises  above  the  average  feature  of  its  kind  since 
they  have  all  been  more  than  well  handled  and  carry  conviction. 
All  the  sure  fire  audience  stuff  is  contained  in  this  production.  The 
Americans  bravely  fighting  against  great  odds  and  Uncle  Sam's 
w  ar  ship  with  its  company  of  "  leather  necks "  coming  to  the 
rescue  in  the  nick  of  time  to  say  nothing  of  the  use  of  the  aero- 
plane to  save  the  President's  wife. 

Pauline  Stark  has  the  best  role  among  the  feminine  parts. — 
Length,  7  reels.—  /.  S.  DICKERSON. 

THE  CAST 

Robert  Clay  Norman  Kerry 

Hope  Langham  Pauline  Stark 

Alice  Langham  Anna  Q.  Nilsson 

Mr.  Langham  Melbourne  McDowell 

Mendoza  Wallace  Beery 

President  Alvarez  Wilfred  Lucas 

Madame  Alvarez  Herald  Lindsay 

Reginald  King  Warde  Crane 

Teddy  Langham  Frank  Wally 

McWilliams  Fred  Kohler 

Captain  Stuart  Philo  McCuUough 

Burke  Ogden  Crane 

Directed  by  Allan  Dwan. 
Adapted  from  the  novel  by  Richard  Harding  Davis. 

PRESS  NOTICE-STORY 

Richard  Harding  Davis'  famous  novel,  "  Soldiers  of  Fortune,"  will  be  the 
photoplay  attraction  at  the    theatre  beginning   . 

Most  people  will  know  that  this  is  a  story  of  a  revolution  in  a  South  Ameri- 
can republic  where  dramatic  action  of  the  most  thrilling  sort  is  of  paramount 
importance. 

Allan  Dwan,  who  has  a  great  reputation  for  staging  stories  of  this  sort, 
directed  and  has  turned  out  a  production,  the  first  one  on  the  new  Realart 
program  which  will  make  him  famous.  "  Soldiers  of  Fortune  "  is  just  the 
kind  of  a  picture  which  American  audiences  like  and  will  thrill  and  please 
you  every  foot  of  its  seven  reels. 

Norman  Kerry  plays  the  role  of  Robert  Clay,  the  hero  of  the  story,  and 
Pauline  Starke  is  Hope  Langham,  while  the  lovable  big  bashful  "  Mc- 
Williams "  is  in  the  hands  of  Fred  Kohler.  Wallace  Beery  is  the  villainous 
rebel  general.  The  plot  involves  the  fortunes  of  several  .American  soldiers 
of  fortune  who  are  operating  a  mine  in  South  America  and  become  involved 
in  a  revolution.  The  heart  interest  is  supplied  in  the  romance  of  Robert 
Clay  and  Hope  Langham. 

SUGGESTIONS 

The  fact  that  this  is  Richard  Harding  Davis'  most  popular  novel  is  the  thing 
to  play  up  in  advertising  this  feature.  You  can  promise  your  patrons  just  the 
sort  of  a  production  that  they  like  and  we  would  advise  that  you  bill  it  as  a 
picture  with  no  attempt  to  more  than  mention  the  players  since  there  is  no 
big  star  at  the  head  of  the  cast  and  that  individualities  are  lost  sight  of  in 
the  stirring  action  depicted. 

You  will  of  course  say  that  it  is  a  special  production,  staged  in  a  spectacular 
manner  by  Mr.  Dwan,  and  you  can  compare  the  battle  scenes  with  the  best 
that  have  ever  been  produced. 

We  believe  that  this  is  a  picture  on  which  a  lot  of  big  paper  should  be 
used,  and  that  your  advertising  should  be  rather  extravagant  since  it  is  melo- 
drama and  that  is  the  way  to  advertise  melodramatic  pictures. 

PROGRAM  READER 

We  will  present  "  Soldiers  of  Fortune."  an  adaptation  of  Richard  Harding 
Davis'  greatest  novel,  at  this  theatre  beginning  . 

This  is  a  special  feature  that  has  cost  a  great  deal  of  money  since  no 
expense  has  been  spared  in  staging  it  and  is  notable  from  every  angle.  It 
marks  the  entry  of  Realart  pictures  into  the  field  and  quite  lives  up  to  the 
promises  of  tl'is  firm  to  make  great  photoplays.  The  film  is  classed  as  a 
"  production  "  since  there  is  no  featured  player,  although  the  big  cast  is 
composed  of  well-known  actors,  principal  among  which  are  Norman  Kerry, 
Wallace  Beery  and  Pauline  Stark.  The  feature  was  directed  by  Allan  Dwan 
who  is  famous  for  his  handling  of  big  scenes.  In  "  Soldiers  of  Fortune  "  he 
has  produced  a  feature  which  compares  favorably  with  any  spectacle  of  its 
kind  ever  released. 

Many  thousand  people  are  used  in  the  battle  and  mob  scenes  and  each 
sequence  holds  attention  and  presents  action  of  thrilling  character. 

Scenically  the  picture  is  wonderful.  It  is  an  ideal  picture  play,  sure  to 
please  every  lover  of  good  entertainment. 

CATCH  LINES 

Richard  Harding  Davis'  most  famous  story  visualized  in  its  entirety. 

A  thrilling  tale  of  American  soldiers  of  fortune  who  are  forced  to  take 
sides  in  a  South  American  revolution. 


November  22,  i  p  i  p 


3791 


"THE  GAY  OLD  DOG" 

(HENLEY-PATHE) 

One  of  the  Most  Human  Pictures  Ever  Shown 

HOBART  Henley  may  now  enur  the  circle  of  masier  direc- 
tors, his  work  with  Mrs.  Sichicy  Drew's  adaptation  of  Edna 
Ferber's  very  human  story,  "The  Gay  Old  Dog,"  entitling 
him  to  such  recognition.  Here  is  an  achievement  which  would 
have  been  spoiled  had  Mr.  Henley  incorporated  the  usual  dramatic 
cleir.cnts.  But  action  and  suspense  are  not  needed  here,  because 
it  is  a  study  of  life  and  the  director  has  kept  faithfully  to  the  script 
by  \isualizing  its  humanities  —  humanities  which  are  conveyed 
through  remarkably  realistic  characterization  and  a  close  applica- 
tion to  detail. 

Wonderfully  simple  and  human  is  this  story.  Indeed  its  sim- 
plicity and  humanity  make  it  one  of  the  finest  contributions  to  the 
screen.  Founded  upon  the  idea  that  a  promise  to  a  dying  relative 
should  be  broken  as  lightly  as  it  is  seriously  made,  it  presents  a 
man  who  forfeits  every  right  to  happiness  because  of  his  dead 
mother's  selfish  request.  He  grows  old  and  wealthy  and  his 
attempt  to  find  a  zest  in  life  is  extremely  pathetic. 

It  is  a  picture  with  a  powerful  THOUGHT  and  Mr.  Henley 
conveys  it  to  you  with  exquisite  expression.  You  may  wonder 
how  it  can  possibly  entertain  without  dramatic  ingredients  but 
then  if  you  stop  and  think  you  will  observe  that  its  values  lie 
in  its  kc>-note  of  sympathy,  its  wealth  of  pathos  and  its  realistic 
attitudes.  It  presents  LIFE.  There  is  the  answer.  It  is  a  true 
observation,  a  fact  noticed  not  only  by  its  intense  heart  appeal 
but  by  its  shafts  of  humor.  There  is  a  tear  behind  every  smile 
and  a  smile  behind  every  tear.  John  Cumberland  gives  a  perfect 
portrayal  in  the  title  role.  Length,  five  reels.— LAURENCE 
REID. 

THE  CAST 

Jimmy  Dodd,  "  The  Gay  Old  Dog  •  John  Cumberland 

Mrs.  Dodd,  his  mother  Mary  Chambers 

5^^.       /  ,.     .  )   Emily  Lorraine 

Carrie     ^  his  sisters    ■'   Inez  Marcel 

 Frances  Neilson 

Emily  Harrison  ;  Gertrude  Robinson 

Ethel  Hastings   Nell  Tracy 

By  Edna  Ferber. 

Scenario  by  Mrs.  Sidney  Drew. 

Directed  by  Hobart  Henley. 

Photographed  by  William  L.  Crolly. 

PRESS  NOTICE-STORY 

'■  The  Gay  Old  Dog,"  which  comes  to  the    theatre  beginning 

~   is  one  of  the  most  human  pictures  ever  produced.    An  adapta- 

tion of  Edna  Ferber's  story  which  appeared  in  the  Metropolitan  Magazine,  it 
reaches  the  screen  with  wonderful  expression.  Praise  mu.'st  be  given  Mrs. 
Sidney  Drew,  the  scenarist.  Hobart  Henley,  the  director,  and  John  Cumber- 
land, who  interprets  the  story  in  the  stellar  role.  The  latter  plays  the  part 
of  a  man  who  promises  his  dying  mother  he  will  not  get  married  until  his 
sisters  are  provided  for.  They  are  extremely  selfish  and  do  not  appreciate 
their  brother's  generosity  and  noble  character.  And  since  they  are  not  pre- 
possessing, marriage  does  not  come  to  them  until  they  are  well  along  in 
years. 

Naturally  Jimmy  Dodd  has  grown  old  too  and  has  Deen  forced  to  give  up 
roinance.  He  attempts  to  find  a  belated  zest  in  life,  but  his  efforts  are 
pitiful.  A  lonely  old  man,  a  wealthy  man,  he  is  unable  to  buy  happiness. 
One  day  he  sees  his  former  sweetheart's  boy  marching  away  to  war  and  the 
thought  comes  to  him  that  the  boy  might  have  been  his  boy.  So  he  returns 
to  his  rose  colored  room  —  a  room  which  has  grown  suddenly  drab.  And  the 
years  drag  by  monotonously.  Such  is  life  as  revealed  here.  You  will  recog- 
nize these  people.  They  are  everywhere.  There  is  a  big  thought  in  this 
picture.  The  theme  is  based  upon  the  idea  that  the  dead  have  no  right  to 
control  the  destinies  of  the  living.  It  is  human  and  simple  and  sympathetic 
and  charming  and  occasionally  pathetic.  Mr.  Cumberland  acquits  himself 
magnificently  in  the  title  role.  He  invests  the  part  with  dignity,  authority 
and  humor.    It  is  a  picture  without  a  weakness. 

SUGGESTIONS 

You  can  go  the  limit  on  superlatives  here  and  you  won't  go  wrong.  Surely 
here  is  a  picture  which  is  entitled  to  the  highest  praise.  But  treat  it  in  a 
dignified  way.  It  is  too  big  — it  contains  too  great  a  thought  to  be  exnioited 
in  a  sensational  manner.  Emphasize  its  tremendous  theme,  which  is 
sirnplicity  itself  when  you  analyze  it.  Brin?:  out  the  sorrow,  the  pathos,  the 
quiet  humor,  the  sympathy,  the  charm.  Play  up  the  author  and  announce 
that  she  is  one  of  the  most  human  writers  in  present-day  literature.  .'\nd 
don't  neglect  the  director.  He  has  accomplished  wonders  here.  Bring  out 
that  he  is  human  too.  Play  up  the  star,  and  mention  that  he  is  one  of  the 
most  successful  actors  on  screen  and  stage  This  picture  should  be  a  gold 
mine. 

CATCH  LINES 

And  so  he  grew  old  and  found  no  joy  in  life.  His  sisters  were  to  be  pro- 
vided for.  And  they  were  too  selfish  to  allow  him  to  find  romance.  You 
will  pity  him;  you  will  love  him.    See  "  The  Gay  Old  Dog." 

You  will  see  life  when  "  The  Gay  Old  Dog  "  comes  to  the   .  A 

remarkable  picture  of  a  man  who  grows  old  and  forfeits  happiness  so  that 
others  may  find  it.    .\  wonderful  picture. 


"UNDER  SUSPICION" 

 (UNIVERSAL)  

Will  Pleasantly  Entertain  Generally 

THE  "mistaken  identity"  idea  is  utilized  in  this  quite  enter- 
taining romantic  comedy  drama  and  it  is  bolstered  up 
by  good  direction  and  is  very  well  cast,  although  none  of 
the  so-called  "  big  names  "  can  be  found  in  the  list. 

When  the  pretty  country  girl  comes  into  money  and  desires  to 
locate  in  the  big  city  with  her  spinster  friend  they  lease  the 
splendidly  furnished  bachelor  apartments  of  an  absentee. 

There  arc  a  few  thrills  injected  and  some  dramatic  situations 
also  but  as  a  rule  this  picture  runs  along  in  the  lighter  vein.  Bur- 
well  Hamrick  as  "  Jimmy  the  Newsboy,"  is  a  clever  and  very 
likable  little  chap.  In  the  denouement  the  burglars  are  captured 
and  the  hero  and  heroine  discover  each  other's  real  identity. 

Photography  and  sets  arc  also  very  good  and  all  in  all  this  is 
a  picture  that  will  very  pleasantly  entertain  generally. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  audi- 
ences are:  Metropolitan,  good  puller  and  very  pleasmg;  Elite, 
good  puller  and  very  pleasing;  Family,  good  puller  and  entirely 
pleasing;  Labor,  good  puller  and  generally  pleasing. —  Length,  6 
reels.—  Released  November  23.—  TOM  HAMLIN. 

THE  CAST 

Betty  Ora  Carew 

Jerome  Kent  Forest  Stanley 

Greggs   Frank  MacQuarrie 

Eliza  Blanche  Rose 

Frank   Berseford  Charles  Clary 

Tom  Trotter   I'rank  Thompson 

Jimmy   "  Burwell  Hamrick 

Uncle  George  Andeen  VValdron 

Aunt  Isabella  Cora  Drew 

Story  by  Mildred  Considine. 

Scenario  by  Doris  Schroeder. 

Directed  by  William  Dowlan. 

PRESS  NOTICE-STORY 

"  Under  Suspicion  "  is  the  Universal  attraction  scheduled  for  a    days' 

run  at  the    theatre  Beginning   . 

Ora  Carew  has  the  role  of  the  pretty,  small-town  girl  who  falls  heir  to  con- 
siderable money  and  is  thus  able  to  indulge  in  her  long-cherished  ambition  of 
living  in  a  big  city. 

With  a  spinster  friend  they  lease  the  splendidly  furnished  bachelor  apart- 
ments of  a  young  man  who  is  away  for  a  long  visit.  They  rented  from  the 
absentee's  butler  who  posed  as  the  young  owner.  When  the  young  man 
returns  unexpectedly  the  girl  thinks  he  is  a  burglar. 

It  seems  that  this  was  a  case  of  love  at  first  sight,  and  in  trying  to 
"reform"  him  she  offers  the  youth  a  position  as  her  chauffeur,  which  he 
accepts  readily  in  order  to  be  near  her. 

When  two  real  crooks  become  very  active  in  their  vicinity  it  seems  that 
invariably  he  would  be  suspicioned,  but  the  girl  never  gave  him  up  as  hope- 
less. And  then  clever  little  Burwell  Hamrick  enters  the  story  as  "  Jimmy 
the  Newsboy."  He  knows  who  the  real  crooks  are,  but  is  sent  to  the  country 
before  he  is  able  to  inform  his  benefactors. 

There  are  quite  a  few  thrills  and  several  very  dramatic  moments  in  this 
romantic  comedy  drama,  and  when  the  two  real  burglars  are  finally  captured 
the  little  newsboy  appears  and  aids  the  young  lovers  in  successfully  establish- 
ing their  real  identities  to  one  another. 
*MJ jdat::!  ^-.^ .  .  - 

PROGRAM  READER 

But  he  was  such  a  handsome  burglar  that  she  just  couldn't  bear  to  have 
him  arrested  for  breaking  into  her  house. 
So  she  engaged  him  as  her  chauffeur. 
And  gasoline  around  thirty  cents  a  gallon. 

But  the  girl  was  very  determined  that  this  youthful  burglar  must  be  re- 
formed, and  even  when  her  closest  friends  began  to  complain  about  losing 
valuable  pieces  of  jewelry  she  kept  the  young  man  in  her  employ. 

How  could  she  know  that  the  young  man  was  innocent?  And  no  one  had 
ever  told  her  that  he  was  the  real  owner  of  the  splendid  apartments  she  and 
her  spinster  friend  were  occupying. 

There  are  quite  a  few  thrills  injected  in  this  comedy  drama.  And  there 
are  many  dramatic  moments  in  the  romance.    But  all's  well  that  ends  well. 

And  a  little  child  (Jimmy  the  Newsboy)  led  them. 

"  Under  Suspicion  "  is  the  Universal  attraction  coming  to  this  theatre 
next  week,  where  the  above  story  is  most  entertainingly  pictured. 

SUGGESTIONS 

.^fter  you  book  this  picture  your  best  bet  is  the  title.  "  Under  Suspicion  " 
is  a  striking  title.  However,  one  line  should  invariably  accompany  the  title 
wherever  it  is  displayed.  .\nd  that  is  a  descrintive  line  about  as  follows: 
"A  modern  comedy-drama  of  romance  and  thrills."  Otherwise  the  average 
person  may  assume  that  it  is  a  dramatic  mystery  story.  Don't  fail  to  announce 
that  it  is  a  Universal  attraction,  so  that  you  may  enjoy  the  pulling  power 
that  the  brand  may  bring.  And  Ora  Carew's  name  as  the  star  should  be  used 
where  she  is  well  enough  known.  The  material  from  the  "  Press  Notice- 
Story,"  "  Program  Reader  "  and  "  Catch  Lines  "  on  this  page  should  help 
you  for  long  descriptive  quarter-sheets,  placards  and  throw-aways. 

CATCH  LINES 

Where  one  young  lady  loves  the  burglar  she  caught  robbing  her. 

Chauffeurs  are  not  all  burglars,  but  she  hired  a  burglar  as  her  chauffeur 
in  order  to  reform  him. 

Suspicion  always  pointed  towards  her  chauffeur  whenever  a  burglary 
occurred,  which  was  quite  often. 


3792 


Motion  Picture  News 


"GIRL  FROM  OUTSIDE" 

(GOLDWYN) 


"SCARLET  DAYS" 

(GRIFFITH  PARAMOUNT  ARTCRAFTj 


Pleasing  Picture  With  Many  Comedy  Touches 

THIS  is  a  mighty  good  picture.    It  we  had  had  any  doubts 
Oil  this  score,  they  would  have  been  dispelled  by  witnessing 
a  Capitol  Tlieatre  audience  which  had  receixcd  New  Way- 
bourn's  revue  in  critical  silence  give  the  feature,  at  its  finis,  an 
enthusiastic  round  of  applause. 

'■  The  Girl  From  Outside,"  is  largely  comedy  for  all  that  it 
has  a  serious  basic  plot.  This  will  sound  like  a  paradox  until 
it  is  explained  that  the  plot  isn't  given  a  great  deal  of  attention, 
most  of  the  sequences  having  to  do  with  the  lives  of  five  crooks, 
all  unique  characters,  and  a  Aoung  girl  who  ha\e  found  their 
way  to  Alaska. 

We  do  not  know  how  much  of  this  feature  is  Beach  and  how 
much  is  continuity  writer  but  the  result  is  a  fine  example  of 
making  an  entertaining  picture  from  a  commonplace  plot.  The 
five  crooks  who  call  themselves  "  The  Wags,"  same  being  their 
own  ironic  nick  name  for  scalawags,  are  likeable  personages. 
You  condone  their  sins  when  they  steal  everything  in  sight  to 
make  the  innocent  and  scatter-brained  heroine  happy. 

Good  titles  help  in  bringing  out  the  comedy.  The  acting  is 
excellent  but  no  role  stands  out  except  that  of  "  The  Kid,"  plaved 
by  Cullen  Landis.—  Length,  7  reels.—  /.  S.  DICKERSON. 

THE  CAST 

June  Campbell   Clara  Horton 

The  Curley  Kid  Cullen  Landis 

Spencer   Sydney  Ainsworth 

Harry  Hope   ••  Hallam  Cooley 

The  Magpie   Colin  Kenny 

Mike   •■  Walter  McNamara 

The  Swede   Ernest  Spencer 

Jim  Denton   ••  Wilton  Taylor 

Chow   Louie  Cheung 

The  Marshal   •  •  Bert  Sprotte 

Mamie    Billie  Bennett 

By  Rex  Beach. 

Directed  by  Reginald  Barker. 

Photographed  by  Oliver  T.  Marsh  and  Percy  Hilburn. 

PRESS  NOTICE-STORY 

The  latest  Rex  Beach  story  to  be  produced  by  Goldwyn  is  •'  The  Girl 
From  Outside,"  another  Alaskan  subject,  which  however  is  nuite  different 
from  those  that  patrons  of  the  theatre  have  seen  heretofore.    "■  The  Girl  From 

Outside  "  comes  to  the    theatre  for  a  days'  engagement 

beginning  ,  and  is  stated  to  be  a  fitting  mate  for  the  other  Beach 

productions,  among  which  "  The  Barrier  "  and  "  Laughing  Bill  Hyde  "  will 
be  well  remembered.  L'nlike  these  two,  however,  this  picture  is  largely 
comedy  and  is  promised  to  entertain  every  one. 

There  is  no  featured  player  in  the  production,  but  Cullen  Landis,  one  of 
the  cleverest  juveniles  of  the  screen,  has  the  role  of  The  Curley  Kid  "  and 
^ives  it  wo"d?-ful  coloring.  -\s  are  most  of  the  Beach  pictures,  "  The  Girl 
From  Outside  '"  is  rich  in  the  atmosphere  of  .\laska  with  many  fine  types 
secured  to  play  the  roles  of  Mr.  Beach's  best  book.  You  will  like  his  "  Five 
Wags,"  me.Tning  the  five  crooks,  who  have  so  much  to  do  with  the  story  as 
it  is  told  on  the  screen.  Of  course  there  are  some  b-ig  scenes,  smacking  of 
melodrama,  !iut  in  the  main  you  will  find  the  greatest  entertainment  in 
wondering  what  the  "  Wags  "  will  do  next  to  provide  comfort  and  happiness 
for  the  golden  haired,  innocent  and  scatterbrained  heroine,  whom  fate  has  left 
stranded  in  this  wild  country  which  for  the  most  part  respects  neither  virtue 
or  goodness. 

SUGGESTIONS 

You  will  of  course  herald  this  as  another  Rex  Beach  picture,  naming  the 
other  pictures  you  have  played  from  this  author's  pen.  We  would  also  lav 
stress  on  the  fact  that  this  contains  a  lot  of  comedy  of  the  very  best  sort. 
There  is  one  scene  where  the  "  Wags  ''  steal  the  only  cow  in  Nome  in  order 
to  get  milk  for  the  heroine  which  is  exceedingly  rich  in  humor.  It  is  worth 
plaving  in  your  selling  talk. 

Tell  your  people  that  this  is  a  faithful  portrayal  of  the  lives  of  the  residents 
of  Alaska  in  1900,  all  the  characters  being  of  the  type  which  drifted  to  this 
far  northern  port,  most  of  them  to  escape  punishment  for  some  crime  or  for 
some  other  as  necessary  reason.  If  you  want  to  advertise  a  star,  select 
Cullen  T^andis  who  had  a  fairly  good  part  in  ".\lmost  a  Husband."  Landis 
plays  "  The  Curley  Kid,"  a  very  good  role. 

CATCH  LINES 

"  They  called  themsevles  '  The  Wags,'  which  was  their  own  nickname  for 
scalawags." 


"  Rex  Beach  at  his  best  in  a  colorful  story  of  Alaska." 

"  Honor  .\mong  Thieves  would  be  a  good  title  for  this  latest  Rex  Beach 
story." 


"  Stranded  and  broke  and  alone  in  the  land  of  long  shadows,  her  salvation 
came  from  a  gang  of  crooks,  scalawags,  or  as  they  termed  themselves,  '  The 
Wags.'  " 


Splendid  Melodrama  of  Olden  Golden  West 

FOR  a  distinct  novelty  in  transporting  your  patrons  away 
from  prevailing  society  dramas  and  foreign  locale  pictures 
this  production  will  prove  a  refreshing  diversion. 
A  tale  of  the  olden  West  during  the  famous  gold  rush  days  of 
■49  is  a  familiar  story  but  it  never  loses  interest  when  properly 
presented,  no  matter  how  many  times  the  theme  has  been  used. 

D.  W.  Griffith  has  rendered  a  splendid  production  and  the  cast 
i.s  well  chosen  with  perfect  types,  although  Richard  Barthelmess 
and  George  Fawcett  bear  the  only  names  familiar  to  the  fans. 

It  is  as  full  of  thrills  as  any  of  the  modern  melodramatic  pic- 
lures  of  the  West,  but  these  same  stirring  incidents  somehow 
or  other  seem  more  realistic  than  the  general  run  of  productions 
portray.  There  is  tragedy  also,  and  a  heart  interest  attached  to 
the  n:other-lo\e  displayed  by  the  woman  of  the  notorious  dance 
hall  toward  her  daughter  whom  she  supports  in  the  East  in 
ignorance  of  her  mother's  vice. 

Pathos  and  comedy  are  interspersed  judiciously  and  the  many 
tense  moments  compel  the  keenest  interest.  Two  pretty  romances 
are  born  of  this  chaos  and  provide  the  happy  ending.  A  splendid 
melodrama  of  the  olden  golden  West. 

Pulling  possibilities  and  pleasing,  probabilities  for  respective 
audiences  are:  Metropolitan,  big  puller  and  very  pleasing;  Elite, 
strong  puller  and  generally  pleasing;  Family,  big  puller  and  gen- 
erally pleasing;  Labor,  big  puller  and  exceptionally  pleasing. — 
Length,  5  reels.— Released  November  30.— 70A/  HAMLIX. 

THE  CAST 

Alvarez   Richard  Barthelmess 

Chiquita   •■  Clarine  Seymour 

Rosy  Xell   Eugenie  Besserer 

Her  Daughter   ■•  Carol  Dempster 

John  Randolph   Ralph  Graves 

King  Bagley   Walter  Long 

The  Sheriff   George  Fawcett 

The  .\unt   •  •  Kate  Bruce 

Spasm  Sal  Rhea  Haines 

Randolph's  partner   ••  .\dolph  Lestina 

The  Marshal   Herbert  Sutch 

.Mvarez'  Man   ••  J.  Wesley  Warner 

Scenario  by  S.  E.  \'.  Taylor. 

Directed  by  D.  W.  Griffith. 

Photographed  by  G.  W.  Bitzer. 

PRESS  NOTICE-STORY 

D.   W.   Griffith's  latest   production,   "  Scarlet   Days,"   is  scheduled  for  a 
days'  engagement  at  the    theatre  beginning 


This  is  a  tale  of  the  old  West  during  the  famous  gold  rush  days  of  '49,  anJ 
is  described  as  a  powerful  and  stirring  melodrama  containing  a  strong  heart 
appeal  and  with  tragedy,  romance,  comedy  and  pathos  that  will  compel  the 
keenest  attention  of  every  spectator. 

Rosy  Nell  is  a  dance-hall  girl  and  secretly  supports  her  daughter  in  the 
East.  But  the  girl  is  innocently  unaware  of  her  mother's  calling  and  plans 
a  surprise  visit.  .\  chivalrous  dashing  bandit  and  two  miners,  one  from 
Virginia,  met  the  girl  as  she  stepped  off  the  stage  in  the  Western  mining 
town  and  plan  to  keep  her  in  ignorance  of  her  mother's  life  in  the  dance  hall 
nearby. 

They  do  this  gajlantlv  out  of  a  profound  respect  for  her  innocence  and 
then  they  break  the  news  to  the  mother.  Just  then  the  mother  was  being 
robbed  of  her  savings  and  in  fighting  to  prevent  the  robbery  her  assailant 
drops  dead  of  heart  failure  and  the  mother  is  accused  of  the  murder. 

The.  proprietor  of  the  dance  hall  agrees  to  permit  the  mother  to  visit  her 
daughter  in  the  miner's  cabin  and  spend  three  days  with  her,  and  these  are 
the  three  happiest  days  of  the  mother's  hard  life.  Then  the  proprietor  covets 
the  daughter  for  himself  and  tells  her  the  true  facts  about  her  mother. 

.And  the  attack  of  this  villain  and  his  horde  against  the  miner's  cabin  is 
said  to  afford  great  thrills,  and  the  voung  bandit  sends  one  of  the  miners  off 
to  the  sheriff  offering  to  give  himself  up  for  his  past  deeds  if  he  will  only  come 
with  a  posse  and  rescue  some  women  from  the  attacks  of  the  dance  hall 
crowd. 

Two  charming  romances  are  born  of  this  chaos,  and  truth  and  right  finally 
conquers  in  this  tale  of  the  golden  west. 

SUGGESTIONS 

Of  course  there  is  not  room  enough  to  enter  into  a  long  dissertation  anent 
proper  exploitation  for  this  picture.  .\fter  you  book  it  the  strong  adver- 
tising possibilities  will  immediately  occur  to  you.  D.  W.  Grifl^th's  name  and 
the  fact  that  he  "  personally  "  directed  it  is  enough  for  most  people  who 
know  that  "  The  Birth  of  a  Nation,"  "  Intolerace."  ITearts  of  the  World  " 
and  "  Broken  Blossoms  "  were  produced  by  him.  Bill  it  as  a  "  Western 
Melodrama  of  the  Olden  Golden  Days."  Mention  Richard  Barthelmess  and 
George  Fawxett. 

CATCH  LINES 

One  pair  of  innocent  blue  eyes  impelled  a  dashing  bandit  to  eschew  hi": 
dangerous  ways  and  a  new  love  was  born. 


"  Better  than  '  Barrier,'  more  comedy  than  '  Too  Fat  To  Fight,'  more  heart 
interest  than  '  Laughing  Bill  Hyde,'  sums  up  the  latest  Rex  Beach  pic- 
ture." 


In  days  of  old  when  Forty-Niners  were  bold  and  one  spark  of  virtue  pro- 
moted chaos. 

W  here  a  mother  living  amid  vice  was  found  by  her  pure  and  innocent 

(laughter  and  taken  to  arms. 


November  22,  1919 


3793 


IT  PAYS  TO  ADVERTISE" 

(PARAMOUNT-ARTCRAFT) 


Breezy  Comedy  OfFers  Good  Entertainment 

P.\KA.\IOl  XT-ArU-r;il't  scored  a  10  .-tiikc  when  it  \\ci\l  lo 
ihe  stage  and  brought  back  "  It  Pays  to  Advertise."  Adapted 
to  the  screen  it  fits  Bryant  \\'ashl)urn's  genial  personality 
as  if  it  was  written  with  him  in  mind.  Those  in  charge  have  not 
attempted  to  enlarge  upon  the  original  luU  have  kept  its  comedy 
points  intact.  And  there  are  enough  of  these  to  sustain  it 
through  five  reels  of  brisk  and  spontaneous  action.  Its  likeness, 
in  our  recollection,  has  never  been  done  on  the  screen,  so  that 
liesides  its  amusing  high  lights  it  carries  an  appealing  freshness. 
Of  course  the  spendthrift  son  who  is  kicked  out  into  the  world 
by  his  indulgent  father  and  made  to  shift  for  himself  is  a  familiar 
figure,  but  his  methods  of  making  his  own  mark  are  original, 
indeed.  He  is  not  aware  that  his  father  is  behind  him  in  his 
venture  and  that  he  looks  approvingly  upon  his  marriage  with  his 
own  secretary.  So  the  soap  king  finds  that  he  has  a  coiripctitor 
lo  be  reckoned  with  —  a  competitor  who  believes  in  capitalizing 
his  business  through  advertising.  W  herever  the  old  man  turns 
he  finds  his  son's  product.  The  comedy  points  are  scored  chiefly 
through  the  stunts  which  are  employed  to  advertise  the  soap. 
The  young  man  has  started  on  a  "  shoestring,"  but  even  his  re- 
sourcefulness caiuiot  save  him  from  disaster  until  father  comes 
to  the  rescue.  There  are  no  lapses  in  this  corncdy.  Mr.  Wash- 
burn scores  his  points  in  his  familiar  way.  He  is  one  light  come- 
dian who  has  an  admirable  restraint.  Lois  Wilson  is  personable 
as  the  girl  and  Frank  Currier  is  capital  as  the  father.  Make  no 
mistake  about  it ;  this  picture  is  a  winner. —  Length,  5  reels. — 
LACRr.XCF  REID. 

THE  CAST 

Rodney  Martin   Bryant  Washburn 

Mary  Grayson   Lois  Wilson 

Cyrus  Afartin  Frank  Currier 

Ambrose  Peale   Walter  Hiers 

House  Manager   Clarence  Geklart 

Countess  de  Beaurien  .Tulia  Faye 

McChesney   Guy  Oliver 

By  Roi   Cooper  Megrue  and  Walter  Ilackett. 

Scenario  by  Elmer  Harris. 

Directed  by  Donald  Crisp. 

Photographed  by  C.  Edgar  Schoenbauni. 

PRESS  NOTICE-STORY 

■■  It  Pays  to  .\dvertise,"  the  popular  stage  success,  has  been  adapted  to 
the  screen  with  remarkable  skill  so  that  its  clever  comedy  remains  intact. 

It  will  appear  at  the  theatre  beginning    with  Bryant 

Washburn.  The  play  was  written  by  Roi  Cooper  Megrue  and  Walter 
Hackett,  two  of  the  best  known  authors  of  the  day.  The  story  centers 
around  the  pampered  son  of  a  millionaire,  who,  when  he  reurns  home  from 
college,  refuses  to  go  to  work  in  one  of  his  father's  soap  factories,  reason- 
ing that  his  father  already  has  more  money  than  they  f  .m  both  spend.  The 
senior  Martin  resorts  to  strategy  and  promises  a  fat  bonus  to  his  secretary 
if  she  will,  by  her  wiles,  persuade  Rodney  to  go  to  work.  The  result  's 
he  falls  in  love  with  the  girl  and  she  reciprocates  his  affection. 

The  father  informs  Rodney  that  he  will  have  to  go  to  work  to  provide 
for  a  stenographer  wife,  but  when  she  tears  up  the  proffered  check  the  old 
man  is  so  angry  he  orders  the  boy  from  the  house.  Rodney  sets  himself 
up  in  business  and  starts  advertising  a  Irademark  so  extensively  that  he 
soon  creates  a  demand.  Of  course  he  employs  Mary.  He  buys  his  product 
from  one  of  his  father's  factories  and  puts  it  in  an  elaborate  wrapper,  trusting 
to  his  advertising  to  sell  the  goods.  The  father  is  about  to  offer  Rodney 
fifty  thousand  for  the  name  when  he  accidentally  gets  wise  and  refuses. 
Then  comes  a  man  from  Marshall  Field  with  an  offer  for  the  name,  and 
father,  reconsidering,  makes  a  deal  with  Rodney.  Thus  the  boy  has  made 
good  and  wins  the  girl  of  his  heart.  Mr.  Washburn's  genial  personality  find? 
expression  here  and  he  is  ably  assisted  by  a  capable  cast. 

PROGRAM  READER 

It  certainly  pays  to  advertise,  ^'ou  are  on  the  road  to  success  when  you 
have  faith  in  caoitalizing  your  business  along  advertising  lines.  Here  is 
Rodney  Martin  for  example.  He  was  a  shiftless  young  man  who  believed 
in  the  theory  that  fathers  are  only  needed  to  sign  checks.  Then  he  opened 
his  eyes  when  father  would  have  no  more  to  do  with  him.  I^o  he  advertised 
his  personality  and  a  certain  soap.  He  adopted  a  slogan  and  used  it  for  a 
product  which  he  didn't  have.  .\nd  he  made  a  success  of  himself.  So 
much  so  that  father  offered  to  buy  him  out  rather  than  have  such  a  successful 
competitor.  .A  truly  .American  story  because  it  depicts  the  American  resource- 
fulness and  originality.  You  will  see  a  clever  comedy  when  "  It  Pays  to 
Advertise  "  comes  to  this  theatre  next    with  Bryant  Washburn. 

SUGGESTIONS 

There  are  any  number  of  good  advertising  possibilities  in  this  feature. 
Based  upon  a  well  known  slogan  you  can  advertise  it  just  the  way  the  hero 
advertises  his  product.  Bring  out  the  selling  value  of  the  title.  Link  up 
with  some  nationally  advertised  product  that  your  druggist  or  grocer  sells 
and  get  the  interest  of  the  reader.  Tell  that  the  play  is  an  adaptation  of 
the  play  of  the  same  name,  and  bring  out  that  it  scored  a  big  success  upon 
the  stage.  Use  catch  lines.  They  would  be  an  excellent  angle.  Advertise 
your  house,  your  music,  vour  pictures.  Advertise  your  showmanship.  The 
hero  had  confidence  in  his  product;  you  can  have  confidence  in  yourself. 
So  play  un  the  advertising  angle  toward  your  own  business.  Tell  that  the 
comedy  offers  rich  adventure  and  romance,  and  that  it  is  highly  original. 
And  announce  that  Mr.  Washburn  has  the  best  role  of  his  career. 


"LURE  OF  AMBITION" 

(FOX) 

Feeble  Entertainment  From  Old-Fashioned  Theme 

<  <T  I  l-Jb-  of  .Xir.liition  "  has  liu'  earmarks  of  Htrilia  M. 
\  J  Clay  and  Laura  Jean  Libbey  written  all  over  it.  Indeed 
Theda  Bara's  newest  contribution  goes  back  to  a  time 
when  these  authors  w'ere  read  considerably  below  stairs.  You 
will  see  a  daughter  of  Poverty  Row  so  charm  a  member  of  the 
British  nobility  that  he  will  offer  her  inarriage  only  to  break  his 
promise  once  she  is  in  his  clutches.  You  will  sec  her  expressing 
deep  indignation  and,  at  the  same  time,  pleasure  in  the  knowledge 
that  through  him  she  can  become  the  Duchess  of  Rutledge,  since 
he  is  his  lordship's  secretary. 

To  be  the  first  lady  of  English  society  is  her  ambition. 

This  story  would  be  ir.ore  truthful  had  there  been  some  author- 
ity and  observation  behind  it.  The  sponsors  have  not  been  faith- 
ful to  English  customs  or  traditions.  In  the  earlier  reels  the 
director  has  been  unduly  realistic  in  his  representation  of  pov- 
erty. It  is  a  made-to-order  picture  with  the  star  interpreting  her 
"vampish"  role  after  a  fashion.  You  cannot  call  it  an  example 
of  present-day  picture  standards.  Yet  it  will  attract  a  great  many 
people  if  for  no  other  reason  than  it  will  while  away  an  hour 
of  their  evening.  In  its  favor  is  a  faint  note  of  suspense,  a  bit 
of  conflict,  and  commendable  acting  by  the  cast.  The  offering 
would  hit  a  higher  mark  if  the  scissors  were  applied  to  certain 
details  since  they  onlv  succeed  in  emphasizing  the  crudities. — 
Length,  5  rct\s.— LAURENCE  REID.  ^ 

THE  CAST 

Olga  Dolan  .  .   Theda  Bara 

Duke  of   Rutledge  Thurlow  Bergen 

Hon.  Cyril  Ralston  William  B.  Davidson 

Sylvester  Dolan   Pan  Mason 

The  Duchess   Ida  Waterman 

Lady  Constance  Bromley  Amelia  Gardner 

Miguel  Lopez  Robert  Paton  Gibbs 

Muriel  Ralston   Dorothy  Drake 

Minnie  Dolan   Peggy  Parr 

Dan  Hickes   Tammany  Young 

By  Julia  Burnham  and  Edmund  Lawrence. 

Directed  by  Edmund  Lawrence. 

Photographed  by  H.  Alderson  Leach. 

PRESS  NOTICE-STORY 

Theda  Bara,  the  Fox  star,  will  come  to  the   theatre  next   

in  her  latest  photoplay  entitled  "  Lure  of  Ambition,"  This  is  a  story  of 
a  poverty-stricken  girl  who  has  an  ambition  for  wealth  and  society  and 
awards  Miss  Bara  the  opportunity  to  display  her  emotional  capabilities.  While 
on  duty  at  the  switchboard  of  a  hotel,  Olga  Dolan  meets  Cyril  Ralston,  a 
member  of  the  British  nobility.  Under  his  promise  to  marry  her  she  con- 
sents to  live  with  him  although  she  soon  leaves  him  when  she  di.scovers 
that  he  has  no  intention  of  keeping  his  word.  She  is  surprised  later,  when 
as  his  mother's  secretary,  to  discover  him  under  the  same  roof.  So  she 
decides  to  use  him  as  a  means  of  breaking  into  English  society.  He  intro- 
duces her  to  the  Duke  of  Rutledge  whom  she  is  ambitious  of  marrying  and 
when  Lady  Constance  dismisses  her  she  makes  her  way  to  the  Duke's  home 
and  finds  employment  as  his  secretary. 

There  is  only  one  obstacle  which  prevents  her  from  becoming  the  Duchess 
and  that  is  the  fact  that  the  real  Duchess  is  alive.  The  latter  is  incurably 
insane  and  when  her  nerves  are  strained  to  the  breaking  point  through  a 
fit  of  jealousy,  she  dies.  Thus  Olga  realizes  her  ambition.  She  becomes 
the  Duchess  of  Rutledge.  The  picture  carries  a  wealth  of  dramatic  high- 
lights and  is  capably  interpreted  by  the  star  and  her  players.  Edmund 
Lawrence  directed  the  film  from  a  story  of  Tulia  Burnham  and  himself. 
"  Lure  of  .Xmbition  "  is  adequately  staged. 

SUGGESTIONS 

There  is  no  use  telling  you  how  to  advertise  a  Bara  picture.  She  is  her  own 
best  drawing  card.  \\'hatever  she  appears  in  is  well  calculated  to  interest  the 
filmgoer  because  she  has  always  capitalized  her  personality.  But  in  ad- 
vertising her  here  it  would  be  well  to  explain  that  she  docs  not  appear  as  a 
vampire.  Simply  state  that  she  appears  as  a  normal  girl  who  is  guided  by 
the  same  impulses,  the  same  moods  as  the  girl  in  the  street  or  the  girl  who 
patronizes  your  theatre.  Don't  emphasize  the  plot  because  it  is  nothing 
original  and  it  might  keep  people  away.  But  you  can  bring  out  that  it  offers 
a  worthy  theme.  Everyone  is  ambitious  to  get  ahead  and  ambition  is  the 
motive  behind  the  idea.  Tell  of  the  star's  past  successes.  Mention  the 
members  of  her  company. 

CATCH  LINES 

Ambition  is  the  guiding  force  in  everyone's  life.  .Sometimes  it  takes  the 
form  of  a  craving  for  wealth-^sometimes  it  drives  one  into  society.  Some- 
times it  ruins  the"  person  wh^does  not  use  it  with  discretion.  What  was 
Theda  Bara's  ambition?    Did  it  bring  her  success? 

She  was  Olga  Dolan.  a  product  of  Poverty  Row.  But  that  didn't  prevent 
her  from  being  ambitious.  She  could  rise  from  the  depths.  Follow  her 
adventures  in  "  Lure  of  Ambition." 

Olga  Dolan  became  the  Duchess  of  Rutledge  because  she  was  ambitious  to 
rise  from  her  drab  environment.  What  happened?  See  Theda  Bara  in 
■■  Lure  of  Ambition." 


3794 


Motion  Picture  News 


"A  MISFIT  EARL" 

(BETZWOOD  GOLDWYN) 


"THE  THUNDERBOLT" 

(FIRST  NATIONAL) 


Louis  Bennison  Scores  in  a  Humorous  Story 

LOUIS  Bcnnison's  infectious  lunnor  and  his  inimilaljle  style 
are  factors  whicli  make  his  latest  picture  a  decidedly  amus- 
ing offering.  Although  he  has  a  conventional  story  here, 
you  forget  its  obviousness  in  his  rich  characterization.  We  have 
never  seen  him  fail  to  keep  aji  audience  in  an  uproar.  "A  Misfit 
Earl  "  takes  him  out  of  the  West  again  and  puts  him  down  among 
the  nobility  of  England.  He  is  the  lost  heir  of  the  house  of  Dun- 
haven  and  after  the  Earl's  death  he  naturally  inherits  the  estate. 
Now  the  subject  matter  of  this  tale  is  exceedingly  simple  and  it 
has  been  done  time  and  again  in  pictures.  Yet  it  lakes  on  added 
freshness  because  of  the  star's  manner  of  interpretation.  It  is 
all  a  joke  to  him.  He  finds  life  below  stairs  with  the  servants 
much  more  entertaining  than  in  the  close  confinement  of  the 
drawing-room. 

There  is  one  weakness  in  the  Bennison  offerings  and  that  is  the 
sponsors  rely  too  heavily  upon  the  star.  The  story  can  usually 
look  out  for  itself  while  the  characterization  is  unduly  emphasized. 
This  procedure  tends  to  make  the  action  drag  a  trifle.  Because  it 
becomes  monotonous.  Yet  "A  Misfit  Earl "  would  be  a  frail 
thing,  indeed,  if  the  Bennison  personality  was  subordinated.  The 
interest  is  derived  in  watching  him  score  his  points.  He  pokes 
gentle  fun  at  himself  in  his  new  disguise  and  accepts  everything 
for  its  comical  value. 

The  picture  is  fortified  with  remarkable  clever  captions,  which 
of  course  emphasize  the  humorous  characterization.  It  is  a  fast 
moving  comedy  which  entertains  from  inception  to  conclusion. 
Book  it  for  vour  patrons;  a  good  time  will  be  enjoyed  by  all. 
Length,  5  reels.— LAURENCE  REID. 

THE  CAST 

Jim  Dunn   Louis  Bennison 

Sam   :  Samuel  Ross 

The  Earl  of  Dunhaven  Charles  Brandt 

John  Grahame   Neil  Moran 

Lady  Caroline  Croxton  Ida  Waterman 

Phyllis  Barton   Claire  Adams 

Hon.  Guy  Wyndham  Herbert  Standing 

Alysse   Byecroft   Barbara  Allen 

By  Wilson  Bayley. 

Directed  by  Ira  M.  Lowry. 

Photographed   by    Davide  Calcagni. 

PRESS  NOTICE-STORY 

The  inimitable  Louis  Bennison  comes  to  the    theatre  next   

in  his  latest  comedy-drama  entitled  "A  Misfit  Ear!."  The  star  has  a  manner 
all  his  own  and  his  original  style  makes  him  conspicuous  among  cowboy  stars. 
Being  endowed  with  a  strong  sense  of  humor  he  never  fails  to  bring  it  out 
in  rich  expression.  This  time  he  is  plain  Jim  Dunn,  a  Wyoming  ranchman, 
who  inherits  the  title  of  the  Earl  of  Dunhaven.  His  father  had  been  dis- 
inherited for  marrying  an  American  girl,  and  when  the  grandfather  dies  Tim 
promptly  journeys  to  England  where  he  finds  a  group  of  conspirators  ready 
to  fight  him  for  the  estate. 

The  aristocratic  life  appeals  to  his  sense  of  humor  and  he  finds  keen  en- 
joyment in  hobnobbing  with  the  servants  to  the  discomfiture  of  his  relatives. 
He  accepts  everything  for  its  comical  value,  but  after  a  time  the  idleness 
begins  to  pall.  So  he  leaves  the  conspirators  to  journey  back  to  the  open 
country  of  Wyoming.  And  a  fair  English  girl  accompanies  him.  The  pic- 
ture unfolds  a  rich  amount  of  comedy,  which  is  expressed  in  an  original 
manner.  The  star's  unique  methods  bring  out  the  amusing  incidents  to  their 
full  value.  The  story  was  written  by  Wilson  Bayley  and  produced  under  the 
direction  of  Ira  M.  Lowry.    Mr.  Bennison  has  a  capable  corps  of  assistants. 

PROGRAM  READER 

Jim  Dunn,  a  Wyoming  ranchman,  journeyed  to  England  one  day  to  become 
the  Earl  of  Dunhaven.  His  father  had  been  disinherited  for  marrying  an 
American  girl,  and  when  the  grandfather  died  the  obstacles  were  removed 
and  the  cowboy  inherited  the  title.  Think  of  it  —  Jim  Dunn  an  English 
Earl!  Better  to  call  him  a  misfit  Earl,  since  he  didn't  have  the  least  con- 
ception what  the  title  meant.  He  liked  plain,  common  people  about  him, 
did  Jim.  That's  why  he  preferred  the  company  of  his  servants  to  his 
scheming  relatives.  He  could  find  happiness  in  the  kitchen  or  the  butler's 
pantry.  The  aristocrats  called  him  an  impostor.  But  he  showed  them  with 
his  resourceful  right  arm  —  and  left  that  they  had  guessed  wrong.  How  he 
took  care  of  himself,  how  he  sickened  of  society  life,  how  he  found  romance 
are  events  which  are  amusingly  depicted  in  "A  Misfit  Earl  "  which  comes  to 

this  theatre  next    with  Louis  Bennison  as  the  star.    It  is  a  rare 

comedy.    Don't  miss  it. 

SUGGESTIONS 

All  advertising  that  you  do  on  this  feature  should  emphasize  the  fact  that 
Louis  Bennison  is  here  again  with  his  happy-go-lucky,  appealing  personality. 
He  is  a  different  kind  of  cowboy  star.  He  is  a  comedian.  So  bring  out 
that  his  inimitable  humor  may  be  appreciated  in  "A  Misfit  Earl."  Emphasize  ■ 
his  other  pictures  and  tell  that  his  newest  contribution  keeps  to  the  same 
high  average.  The  story,  which  presents  an  American  cowboy  inheriting  an 
English  title,  is  nothing  original,  but  you  might  hint  at  it  and  relate  some 
of  the  interesting  passages  because  this  sort  of  stuff  always  seems  to  carry 
a  great  popular  appeal.  You  can  promise  a  fast  moving  comedy  and  one 
that  is  rich  in  amusing  incidents.  You  won't  have  any  disapnointed  patrons 
because  the  picture  is  just  that.  Play  up  the  catch  line  angle  in  outlining 
the  action.  Re  sure  to  emphasize  the  humor  of  the  role.  But  feature  the 
star  in  all  your  advertising. 


Powerful  Strokes  in  This  Vital  Drama 

KATHERINE  M.acDONALD,  capitalized  as  the  "American 
Beauty,"  has  certainly  made  an  auspicious  start  as  a  F"irst 
National  star  in  "  The  Thunderbolt,'  an  original  creation 
by  J.  Grubb  Alexander.  Her  repressive  attitudes  are  wonderfully 
appropriate  for  the  role  she  is  called  upon  to  interpret,  since  it 
IS  her  duty  to  maintain  a  family  pride.  And  how  better  can  that 
virtue  he  emphasized  than  through  the  employment  of  an  admir- 
able reserve?  The  idea  is  founded  upon  a  feud,  but  since  the 
contending  parties  have  outgrown  the  use  of  firearms,  the  con- 
flict takes  on  an  originality  which  is  as  dramatic  as  it  is  daring 
in  conception. 

The  husband  and  the  wife  are  the  last  of  their  race  and  it  is 
his  object  to  avenge  his  father's  death  by  compelling  her  name  to 
die  with  her.  And  so  the  conflict  takes  form.  She  is  equally 
determined  to  conquer.  Here  is  where  the  unusual  development 
enters.  The  husband  has  been  marked  at  birth  by  lightning  so 
that  whenever  a  thunderstorm  occurs  he  is  temporarily  insane 
and  has  no  knowledge  of  what  he  is  doing.  A  masterful  figure 
v.'hcn  in  his  right  mind  he  becomes  pitifully  weak  during  a  storm. 
The  mother  instinct  will  not  be  denied.  And  a  child  comes  to 
bring  her  the  first  happiness  she  has  ever  known  —  and  with  the 
boy  comes  a  regeneration  of  the  father.  Four  years  of  aloof- 
ness— four  years  of  studied  indifiference  pass  by  before  he  admits 
defeat. 

The  action  is  repetitious  toward  the  finale  which  tends  to  make 
it  anti-climatic,  but  there  is  no  denying  its  dramatic  sweep. 
You  feel  the  intensity  of  the  scenes  because  they  are  rich  in 
suspensive  values.  The  picture  reaches  its  strongest  moments 
during  the  storms.  You  catch  the  struggling  of  the  man's  soul 
as  it  attempts  to  find  expression.  You  somehow  feel  his  humanity 
beneath  his  brutal  mask.  Thomas  Meighan  makes  this  figure 
ring  absolutely  true.  He  plays  with  remarkable  depth  and  sin- 
cerity. Colin  Campbell's  direction  is  praiseworthy  in  every  depart- 
ment.   Length,  6  reds.—  LAURENCE  REID. 

THE  CAST 

Ruth  Pomeroy   Katherine  MacDonald 

.Mian  Pomeroy  Spottiswood  Aifken 

Bruce  Corbin   Thomas  Meighan 

Spencer  Vail   Forrest  Stanley 

Mother  of  Bruce  Corbin  Ada  Gleason 

Father  of  Bruce  Corbin  Doc  Cannon 

Tom  Pomeroy   ,  Jim  Gordon 

Son  of  Tom  Pomeroy  Antrim  Short 

Mammy  Cleo   Mrs.  L.  C.  Harris 

The    Butler   Jim  Plackwell 

The  Lawyer   Robert  Laidlaw 

Son  of  Ruth  Pomeroy  and  Bruce  Corbin  Master  Breezy  Reeves,  Jr. 

Scenario  by  J.  Grubb  Alexander. 

Directed  by  Colin  Campbell. 

PRESS  NOTICE-STORY 

"  The  Thunderbolt  "  is  the  interesting  sounding  title  of  the  new  First 
National  photoplay  starring"  Katherine  MacDonald,  "  The  American  Beautv  '■ 
with  Thomas  Meighan  the  "  wonderman  "  of  "  The  Miracle  Man  "  in  a  role 

which  really  entitles  him  to  co-starring  privileges,  cones  to  the   

theatre  for  a    day  engagement  beginning  ■  . 

Besides  being  a  splendid  acting  vehicle  for  both  the  principal  players, 
the  feature  is  said  to  be  the  strongest  and  most  original  story  to  reach  the 
screen  in  a  long  time. 

A  man  marries  a  girl  that  he  may  make  sure  that  she  shall  never  bear 
child  and  thereby  extinguish  her  family,  she  being  the  last. 

His  desire  is  fostered  by  the  fact  that  there  has  been  a  feud  of  lone 
standing  existing  between  the  two  families  and  since  ki'ling  in  ouarrels  of 
this  kind  have  gone  out  of  fashion,  he  chooses  this  method  of  "  getting  "  the 
last  of  this  ancient  enemy.  To  tell  you  more  of  the  plot  of  this  highly  orig- 
inal picture  would  be  to  injure  your  enjoyment  of  it.  SuflRce  to  say  that  it 
is  intensely  interesting  with  beautiful  Miss  MacDonald  and  Mr.  Meighan  as 
the  best  roles  of  their  career. 

PROGRAM  READER 

In  presenting  Katherine  MacDonald's  latest  picture  "  The  Thunderbolt  " 
we  take  pleasure  in  announcing  to  those  who  do  not  know  her  that  she  is 
acknowledged  to  be  the  most  beautiful  woman  appearing  on  the  screen  and 
also  a  most  capable  actress.  In  her  support  is  Thomas  Meighan.  famous 
for  his  great  portrayal  in  "  The  Miracle  Man  "  and  a  prime  favorite  with 
all  audiences.  While  Miss  MacDonald  is  starred,  Mr.  Meighan  has  really 
the  best  role  of  the  two.  "  The  "Thunderbolt  "  is  a  highly  original^  story  — 
one  of  the  few  that  appear  nowadays.  The  appearance  of  this  picture  at 
this  theatre  in  the  near  future  we  will  guarantee  to  be  a  rare  dramatic  treat. 

CATCH  LINES 

"  The  American  Beauty  "  and  "  The  Wonder  Man  "  will  appear  in  

"  Story,  star  and  support  make  the   ." 


"A  Little  Child  Shall  Lead  Them  "  still  holds  good. 


The  rifle  in  settling  feuds  was  passe.  The  last  of  the  Corbins  found 
another  way  to  end  the  enmity  between  his  family  and  the  Pomeroys. 


November  22,  1919 


3795 


"THE  BANDBOX" 

(HODKINSON) 


Picture  is  Burdened  With  Too  Much  Mystery 

THE  fact  that  Louis  Joseph  \'ancc  is  an  (.■mertaiiiiiig  aiulior 
and  can  always  be  rehcd  upon  to  interest  the  reader  will 
inidoubtedly  attract  liis  public  when  it  sees  his  story,  "  The 
Bandbox,"  visualized  on  the  screen.  That  same  public  is  liable 
to  be  disappointed  for  the  storj- '  interest  is  a  negligible  factor. 
In  emphasizing  its  dominant  note  of  mystery  the  sponsors  have 
relegated  the  romantic  element  to  the  background  —  this  element 
only  showing  its  pretty  head  in  the  concluding  footage.  Thus  it 
presents  the  appearance  of  being  forced. 

Those  in  charge  have  certainly  kept  the  spectator  guessing,  but 
in  accomplishing  this  end  they  have  apparently  forgotten  that  no 
mystery  can  maintain  its  suspense  tniless  there  is  some  tangible 
thread  to  work  upon.  The  fault  lies  in  a  disjointed  continuil)-, 
there  being  no  sequence  in  the  arrangement  of  scenes  and  situa- 
tions. 

Were  the  picture  re-edited  and  certain  irrelevant  scenes  and 
titles  eliminated  it  would  present  a  first  rate  entertainment.  The 
idea  is  there  all  right  I)iit  it  doesn't  come  to  the  surface  because 
the  mystery  is  over-emphasized.  Doris  Kenyon  fulfils  the  de- 
mands of  her  role  in  a  satisfactory  manner,  although  she  is  more 
at  home  in  romantic  expressions.  The  acting  honors,  however, 
go  to  Walter  McEwen,  who  gives  a  capital  performance  in  a  dual 
role.  It  is  good  to  see  this  capable  character  actor  in  a  part 
worthy  of  his  ability.    Length,  6  rech  —  LAURENCE  REID. 

THE  CAST 

Eleanor  Searle   Doris  Kenyon 

Benjamin  Staff  Alexander  Gaden 

W^H^'Yff  ( ^I'-'E^f" 

Alison  Landis   Gretchen  Hartman 

Arthur  Arkroyd   Edward  Keppler 

Mrs.  Clover   Maggie  Weston 

Ephraim  Clover   Logan  Paul 

Marie   Lorraine  Harding 

By  Louis  Joseph  Vance. 

Scenario  by  Rov  Somerville. 

Directed  by  R.  William  Neill. 

Photographed  by  Ned  Van   Buren  and  Edward  Wynard. 

PRESS  NOTICE-STORY 

"  The  Bandbox,"  an  adaptation  of  Louis  Joseph  Vance's  story  of  the  same 
name,  will  be  seen  at  the  — ■   theatre  beginning   ■   with  charm- 

ing Doris  Kenyon  as  the  star.  This  is  a  Hodkinson  production,  and  it 
presents  a  story  of  mystery,  love  and  adventure.  .As  Eleanor  Searle,  a 
young  singer,  enmeshed  in  the  machinations  of  a  band  of  international 
crooks.  Miss  Kenyon  acquits  herself  splendidly.  On  the  steamer  returning 
to  America  are  .-Mison  Landis,  an  actress,  who  tricks  her  fiance,  Benjamin 
Staff,  into  carrjing  a  bandbox  containing  the  Cadogan  collar,  a  valuable 
necklace,  and  William  H.  Iff,  a  mysterious  person  who  shares  Staff's  cabin. 
Before  the  steamer  reaches  shore  Eleanor  is  confronted  by  her  father,  a 
crook  known  as  Arbuthnot  Ismay,  who  so  closely  resembles  Iff  that  the 
latter  is  made  to  suffer  for  the  other's  misdeeds. 

Previous  to  meeting  her  father  the  girl  has  some  words  with  Staff  con- 
cerning a  bandbox  she  carries,  the  exact  replica  of  the  one  in  his  cabin. 
At  the  pier  there  is  an  exchange  of  bandboxes,  Eleanor,  unknowingly, 
making  off  with  the  one  that  contains  the  necklace.  So  she  is  pursued  by 
Ismay,  whose  footsteps  in  turn  are  dogged  by  Iff.  The  latter  is  really  her 
father,  and  his  object  is  to  turn  the  impostor  over  to  the  authorities.  It 
happens  that  Ismay  steals  the  necklace  and  spirits  Eleanor  away  to  his  island 
"  roost."  Iff  learns  of  the  abduction,  and  with  the  aid  of  Staff,  who  has 
grown  to  love  the  girl,  rushes  to  the  rescue.  .A  battle  ensues  and  the  crook 
is  killed.  And  happiness  comes.  The  picture  is  strong  with  suspense  and 
fast  moving  action,  and  it  is  punctuated  with  a  pretty  romance.  Miss  Kenyon 
is  supported  by  the  capable  Walter  McEwen  and  others. 

CATCH  LINES 

See  "  The  Bandbox  "  —  it  presents  a  fascinating  mystery,  a  pleasant 
romance,  and  a  stirring  adventure.    And  pretty  Doris  Kenyon  is  the  star. 

The  valuable  Codogan  collar  was  missing.  Who  had  it?  Who  smuggled 
it  past  the  custom  officers?  Surely  it  couldn't  be  Eleanor  who  was  guilty! 
See  Doris  Kenyon  in  "  The  Bandbox." 

What  became  of  the  valuable  necklace?  You  will  find  out  in  one  of  the 
most  fascinating  stories  ever  written.    See  "  The  Bandbox  "  on  the  screen. 

SUGGESTIONS 

In  advertising  this  feature  it  would  be  well  to  concentrate  upon  two  names 
—  the  name  of  the  author  and  what  he  stands  for  in  the  literary  world,  and 
the  name  of  the  star  and  what  she  stands  for  in  the  celluloid  world.  Bring 
out  the  titles  of  Vance's  other  stories.  Touch  upon  his  ability  to  write  enter- 
tainingly. Mention  his  works.  Bring  out  Miss  Kenyon's  position  on  the 
screen  as  one  of  its  leading  lights.  Tell  that  she  is  now  appearing  on 
Broadway  in  a  leading  role  in  the  play  "  The  Girl  in  the  Limousine."  Run 
stills  of  her  because  she  is  remarkably  pretty.  Use  catch  lines  and  emphasize 
the  mystery.  Don't  by  any  means  give  away  the  plot.  That  would  spoil  the 
suspense,  and  a  mystery  tale  must  keep  the  reader  in  the  dark.  Co  operate 
with  your  bookstore  and  get  the  merchant  to  run  a  sale  of  "  The  Bandbox." 
Ask  your  patrons  to  solve  the  mystery.  If  you  can  get  a  leading  milliner  to 
disnlay  a  number  of  bandboxes  in  the  window  it  would  be  a  good  advertise- 
ment. 


"THE  POISON  PEN" 

(WORLD) 


Novel  Characterization  in  Elvidge' s  Latest 

TIII'.RE  may  be  those  who  will  say  that  June  Elvidge's  latest 
World  picture,  "  The  Poison  Pen,"  strains  credulity  in 
that  it  is  far  removed  from  life,  but  if  they  read  the  papers 
carefully  they  will  take  notice  that  the  idea  crops  out  every  blue 
moon.  It  has  taken  Edwin  August  to  realize  upon  its  dramatic 
value  and  he  has  succeeded  in  turning  out  a  photoplay  that  is 
interesting  becatise  of  its  novelty  and  its  unique  characteriza- 
tion. The  idea  is  more  apropos  of  small  town  life  because  the 
writer  of  poison  pen  letters  knows  the  natives  and  is  able  to  rattle 
the  skeletons  in  their  closets. 

The  interest  is  centered  in  the  protagonist  rather  than  in  the 
plot  maierial  and  naturally  it  sends  out  a  reasonable  measure  of 
suspense  since  the  spectator  is  kept  in  the  dark  throughout  the 
greater  part  of  the  play  concerning  the  identity  of  the  letter  writer. 
But  even  when  you  discover  that  the  star  is  the  responsible  party, 
Mr.  August  continues  his  suspense  by  developing  a  cure  for  her 
dual  personality.  Only  here  does  he  tax  credulity,  though  it  must 
be  admitted  that  his  development  is  the  logical  way.  A  surgeon 
is  called  in  and  by  using  hypnotic  suggestion  and  violet  rays  and 
what  not,  the  heroine  is  cured  of  her  evil  personality.  It  was 
during  her  sleepwalking  moments  that  her  evil  nature  asserted 
itself  and  she  didn't  spare  her  parents  nor  herself. 

"  The  Poison  Pen  "  w  ill  be  accepted  because  it  is  different  de- 
spite its  unpleasant  theme.  Mr.  August  might  have  dispensed  with 
certain  superfluous  characters  since  they  only  appear  ridiculous. 
The  picture  is  quite  entertaining;  it  presents  Miss  Elvidge  at  the 
peak  of  her  talent  and  Earle  Metcalfe  as  a  capable  assistant.  And 
it  has  dramatic  value.  Don't  forget  that.  Length,  5  reels. — 
LAURENCE  REID. 

THE  CAST 

.\llayne  Filbert   -.June  Elvidge 

David  Alden   Earl  Metcalfe 

Bishop  Filbert   •■  Joseph  Smiley 

Mrs.  Filbert   Marion  Barney 

Marion  Stanley  Jeanne  Loew 

Sims   George  Bunny 

Johnson   ■•  Irving  Brooks 

Dr.  JIcKenna   John  M.  Sainpolis 

Granville  Walters   •••  J.  Arthur  Young 

Dorgan   ••  Henry  West 

Morton  Wells   •  •  Charles  Mackay 

Mrs.  Wells   ••  ...Marguerite  Gale 

Boy   Dan  Comfort 

By  Edwin  August. 
Directed  by  Edwin  August. 

PRESS  NOTICE-STORY 

June  Elvidge,  the  World  star,  will  appear  at  the    theatre  on 

  of    week  in  her  newest  photo, )lay  entitled  "  The  Poison 

Pen."  This  is  an  original  story  written  by  Edwin  August  and  it  presents 
an  idea  which  is  exceedingly  novel.  The  writer  v.ho  wields  a  poison  pen  is 
ever  with  us,  though  we  are  never  sure  of  his  or  her  identity  because  the 
letters  are  signed  "Anonymous."  Miss  Elvidge  is  given  op.iortunity  here 
to  display  her  emotional  capabilities  and  she  takes  full  advantage  of  them. 
Her  role  is  that  of  Allayne  Filbert,  who,  during  her  sleep,  is  transformed 
from  a  sweet  and  unaffected  girl  to  a  creature  whose  debased  mentality  finds 
pleasure  in  writing  scurrilous  attacks  on  prominent  men  and  women  as  well 
as  herself. 

Her  dual  personality  is  not  discovered  until  private  detectives  catch  her 
in  one  of  her  sleep-walking  moments.  So  the  identity  of  the  poison  pen 
writer  being  established,  her  fiance  offers  to  bring  a  specialist  to  cure  her 
of  her  evil  nature.  The  latter  succeeds  in  banishing  the  base  influence  from 
Allayne's  mind.  It  is  a  terrifying  moment,  however,  for  her  parents  and 
fiance  when  the  two  personalities  battle  for  supremacy  and  the  evil  nature 
seems  to  dominate.  Gradually  the  girl's  better  side  wins  and  happiness  is 
found  for  all  concerned.  The  picture  carries  a  strong  measure  of  suspense 
and  the  action  is  spontaneous  throughout.  Miss  Elvidge  is  rendered  able 
assistance  by  a  large  group  of  players.  Earl  Metcalfe  gives  a  satisfactory 
performance  in  the  opposite  role. 

SUGGESTIONS 

Feature  this  picture  as  something  different  from  the  ordinary  run  of  photo- 
plays. It  would  be  a  good  angle  to  emphasize  the  theme  and  brine  out  the 
idea  behind  it.  Every  community  has  suffered  from  poison  pen  writers  who 
hide  their  cowardice  behind  the  word  ".Anonymous."  Play  up  the  fact  that 
these  writers  have  an  uncanny  sense  of  reaching  the  secrets  of  the  heart. 
Bring  out  that  June  Elvidge  appears  in  her  greatest  role  and  acquits  herself 
splendidly.  Just  give  the  merest  outline  of  the  plot,  but  don't  give  away 
the  identity  of  the  letter-writer.  The  picture  carries  a  good  value  of  sus- 
pense which  would  be  negligible  if  the  plot  was  given.  Use  a  teaser  cam- 
paign and  shroud  the  tale  in  mystery.  Mention  that  Earl  Metcalfe  appears 
in  support. 

CATCH  LINES 

Who  wrote  these  poison  pen  letters?  They  had  the  whole  neighborhood 
terrified.  No  one  but  the  meanest  cowa'-d  could  stoop  to  such  a  practice. 
Then  it  was  discovered  that — .    See  June  Elvidge  in  "  The  Poison  Pen." 

She  had  a  dual  personality  and  the  evil  influence  continually  battled  with 
the  good  for  supremacy.    Which  conquered?    See  "  The  Poison  Pen." 


Non  Poisonotts  Chemically  Pu| 


Lasting  Quality 
Speed 
Gradation 
Detail 


- .  r-. 


)moo 


th  E 


ven  Ljram 


Pur. 


••••••• 


5>4V£5  EXPENSE 

Gives  Larger  Film  Footage 


DEPENDABLE 


Write  for  prices  and  samples. 


FRANCO  AMERICAN 
CHEMICAL  CORPORATION 

1432    ALTGELD  STREET 
CHICAGO,  ILL. 


I  •  •  •  «  •  * 


•  •  •  ■  •  •  • 


•  I  •  •  »  •  I  •  • 


•  •  ♦  t  t  t  •  •  »  •  1  »  r  1-^  «  r  • 


"I  had  never  used  your 
Simplex  but—" 


This  sentence  or  its  equivalent  invariably  appears 
among  the  scores  of  voluntary  testimonials  sent  us 
each  u)ech  by  neu)  and  enthusiastic  Simplex  users 
telling  of  Simplex  satisfaction. 

Since  mostlof  our  output  is  used  in  the  replacing  of 
other  makes  of  machine  the  difference  in  construc- 
tion and  ujorhmanship  is  so  striking  that  men 
involuntarily  feel  that  they  must  ujrite  us  of  the 
unbelievable  difference  that  they  find  in<  the  Simplex 
after  their  experience  ujith  others. 

And  strange  to  say — everyone  of  these  men  firmly 
believe  that  they  have  the  best  Simplex  that  we  ever 
turned  out  ujhich  speaks  volumes  for  our  policy  of 
making  every  Simplex  as  good  as  the  one  before  it. 

And  so  popular  has  the  Simplex  become  that  other 
machines  are  borroujing  its  features  and  even  copy- 
ing as  closely  as  possible  its  general  appearance, 
u)hich  leads  us  to  remark  that — 


"Imitation  is  the  sin- 
cerest  kind  of  flattery" 


f 


After  screening  our 

prints  of  "In  Old  Kentucky/' 
Mr.  Louis  B.  Mayer  sent  this 

telegram  : 

"/  have  just  seen  the  first  prints  of  "In  Old  Kentucky" 
with  special  tones  which  you  made  for  us  for  exclusive 
First  National  releases.  The  work  is  artistically  and 
photographically  perfect.  It  meets  with  the  genuine 
approva  l  of  Miss  Anita  Stewart  and  myself  and  for 
this  reason  I  want  you  to  make  the  prints  of 
"The  Inferior  Sex",  the  next  Mildred  Harris  Chaplin 
picture." 

About  "In  Old  Kentucky," 
sufficient  to  say:  directed  by 
Marshall    Neilan,  starring 

Miss    Anita   Stewart,   a   First  National 

Attraction,  Rothacker  Prints. 


NOVEP4BER  29,  1919 


Real  Fads 


Two  pages  of  straight-from-the- 
shoulder  discussion  of  trade 
papers  and  picture  advertising 
appear  on  Pages  3906  and  3907 
under  the  heading  ''Why  The 
News  Covers  the  Field." 


Every  hne  of  these  two  pages 
should  be  read  by  the  men  who 
place  the  advertising  and  the 
men  who  pay  for  it.  They  treat 
of  fundamental  facts  — points 
that  should  guide  the  spending 
of  every  advertising  dollar. 


icago 


Entered  as  Seamd  Class  Matter.  October  13.  1913.  at  t)u  Post  Office  at  AVr- 
under  the  Act  of  March  3,  1879 

Published  Weekly— $2.00  per  year 

—       729  Seventh  Avenue,  New  York 


PRICE  15  CENTS 


Los  Angeles 


THE  GPeAT  GaI^ 

IT  PCOVeO  A  GOLD  NINE 

FOR  EVeRY  EXHIBITOR. 

WHOJHOWED  IT. 

TH&yVe  5MA5HED  THEIR. 

OVN  RECOCD  V/ITH  THE 

GREATEST  5ECiAL  THRILLER. 
EVER  PRODUCED 


\ 


FIFTEEN 
EPI50DE5 

30.000 
THRILLS 


THE  VniRIWIND 

THE  STATE  RIGHTS  MEN  WITH  AN,  EYE  FOR  BUSINESS  ARE 
WIRING  FOR  TERRITOCir.    DOfNT  BE  TOO  LATE 

^LL  COOP  P/CT(//2fS  co/?POj9/ir/o// 

A.  ALP£eST£//\/  GaNSRAi  maa/aceb. 

815    LoNGACB-E  Bld'g  N.Y.C. 


JESSE  L, 


LASKY  P 


resen 


is 


verwoman 


(  arrangement  WitR 
%enrij  W,  Savage  ) 

 vo>it/v — '■  

Violet  Heming 


BY  ^KfALTEI[  BROWNE 

^VIZ,L  J^.IIITCHEY' 
DII[ECT£D  BY 

GeorgeMelford 

paramount- 
^rtcraft 
Q>icture 


Very, 
^oma 


LIKE  A  KALEIDOSCOPE  of 
colorful  and  ever-changing  charm 
— the  charm  of  fair  women,  of 
sumptuous  settings,  of  exquisite 
gowns  embellishing  a  story  that 
touches  the  heart  chords,  searches 
human  depths  and  reaches  the 
heights  of  human  aspiration — a 
love  story  without  an  equal. 

Already  famous,  '^Everywoman" 
as  a  screen  entertainment  oifers  un^ 
limited  possibilities  for  exploitation. 

It  is  the  beauty  picture  supreme! 


FAMOUS  PLAYERS -LASKY  CORPORATION 

ADOLPM  ZUROft  JtSSt  L  LASKY  t  c**^!     CtCIL  B  01  MILCE  C'»»<.„.C..'.'o/ 


JE|5SE  L.LASKX  presents 


CECIL  BDeMILLES 


■I 


PRODUCTION 


MALE  andFEM  ale; 

FoundecL  on  J.M.Bai-rie'syamous  pla^  j/^e  ADMIRABLE  CRICHTON'ylcUp^eciybr  the  screen  lyJeanieMacpheisoi)^ 

Cparamounl:^rtcraft  Cpidure 


Je$Se  L.  J^sklj    piemen t$ 

lECILBDeMILLES 

PRODUCTION 


MALE  AND  FEMALE 

FOUNDED  Oti  J.M.BAKRI^'^  FAMOUS  PLAY' 

''THE  ADMIRABLE  CRICHTON^' 

jtDAPTFD  FOR  THE  SCREEN  BJ JEAHIE  MMCPHEI{SOrL 

j4  Q^aramouny^rtcraft  Cpiclure 


"I  believe  the  people  know 
what  is  artistic  and  what  is 
not;  what  is  convincing  and 
what  is  not.  So  if  by  chance 
one  of  my  photoplays  should 
fail  I  would  blame  myself  en- 
tirely."—Cecil  B.  De  Mille. 

NOT  A  CHANCE  OF  FAIL- 
URE, MR.  DE  MILLE! 

"Male  and  Female"  is  the 
greatest  picture  you  ever 
made. 

And  that's  saying  somet}\mg\ 

FAMOUS  PLAafERS-lASIOf  OWPORATION 


November  39 .  1919 


3805 


i^i^HOMAslI.lfcE  presents 

^  DDRDTH  Y  DALTON 


1 


3806 


M  olio  11  F  i  c  t  II  r  e  News 


,  _  'AT  TY 
ARBUCKLE 

:  THE  HAYSEED" 

WiyTTEN  AND  DIRECTED  BY  "FATTY!a.E\BUCKLE 


TRY  THIS  ON  YOUR 
BOX-OFFICE 

'T  LIKE  him  for  his  foolish  smile  that  doth  the 
^  foolish  heart  beguile.  I  like  him— well,  'cause 
I've  a  hunch  he'd  be  so  awfly  nice  to  punch.  I  like 
the  man  because  he's  lazy;  I  like  him  'cause  he 
knows  he's  crazy.  I  like  the  way  he'd  up  and  hurl 
a  guy  who  dared  insult  a  girl.  I  like  him,  well,  be- 
cause, godluvim,  there  is  so  terribly  much  of  him !" 

So  sings  Mae  Tinee.  And  as  for  "The  Hayseed  ': 
"Here  are  more  laughs  for  his  admirers.  'The  Hay- 
seed' is  quite  up  to"  the  standard  with  Arbuckle  m 
his  element"—  Exhibitor's  Herald. 

Fatty  Arbuckle  makes  poor  programs  good;  good 
programs  better  and  better  programs  best. 

Take  him  home  and  try  him  on  your  box-office. 


3808 


Motion  Picture  News 


iJesse  L.Lasku 

PR.ESEJSLTS  j 

lirijanr 

WASHBURN 

It  Pays  to  Advertise 

By  Roi  Cooper  Megrue  and,  Walter  Haclcett 

ScerLario  iy  Elraer  Harris 
DIRECTED  iy  DONALD  CRISP 

C/>aramount:^rtcrafi 
Q>icture 


f 


iittiiiiilii 


November  3  Q  .   i  9  i  9 


38(W 


3810 


Motion  Picture  News 


Despite  all  the  efforts  of  pro- 
ducers, not  more  than  once  a 
year  do  you  get  such  a  power- 
ful combination  of  star,  story, 
title,  author  and  director  as 
the  immediately  forthcoming 

Robert  Brunton 

presentation  of 

J.Warren 

KERRIGAN 

B  ^nd  His  Own  Company  in 

The  Lord  Loves  the  Irish 

Directed  with,  force  by  Ernest  C  Warde 
From  the  story  that  meanis  box-office  iuck, 

by  MONTE  M.  KATTERJOHN 


Author  of  "The  Flame  of  the  Yu- 
kon," "Carmen  of  the  Klondike," 
"Alaska"  and  a  hundred  other 
great  successes  of  the  screen. 


Ready  for  pre-release  engagements 
throughout  America  early  in  De- 
cember and  worth  all  the  eiqploi- 
tation  you  can  give  it. 


LUCK  IPOD  THE 
BOX  i  OPFICE. 


W.¥.  HODKINSON  CORPORmON 

527  Rfth  Avenue .  New  York  Qty 

Distributing  through  PAlHt  Bxhange,  Incorvorated 


November  29  ,    i  9  ^  9 


Arthur  F.Beclc 

presents 


III 

Hie  Capitol 


From  the  notable  stage  success 

AUGUSTUS  THOMAS 

Directed  by  George  Irving 

Third  in  the  series  of  screened  versions  of  the  foremost"' 
American  playwright's  successes,  "The  Capitol"  has  the 
basic  strength  and  dramatic  punch  of  "As  A  Man 
Thinks. " 


The  drama  of  a  woman's  fight  for  her  honor  and 
her  husband.  The  story  of  a  fugitive  wife  who 
returned  to  right  the  wrongs  she  had  done  and 
to  trap  a  crafty  plotter. 

Produced  in  Washington,  D.  C.  at  the  seat  of 
government,  where  ambition  brought  a  beautiful 
girl  to  the  brink  of  disaster. 

First  prints  are  now  being  shipped  to  the  branches 
for  advance  screenings  or  to  be  available  for  pre- 
release engagements. 


W.W.HODKINSON  CORPOmON 

527  Fifth  Avenue,  New  Yorkaty 
Vistributing  through  PAIHfi  bchange  tncavoniud 


3812 


Motion  Picture  News 


LOUIS  B.MAYER. 

pres  ervts 

AN  ITA  STEWART 

The  Film  d  I.OOO  Thrills  ^ 

IN  OLD  KENTUCKY 

From  The  Beloved  American  Classic 
3^  CHAS.T.  DAIEY-  AVecifecy^ MARSHALL  NEI LAN 

The  Real  Successor  To 

THE  DIRTH  OF  . 
A  NATION 


SOLDIERS  Of  f  ORTINE 


rpHE  momUPfiPIWrof  RicLard  Harding  Davis  you  th.nk  of 
i  "Soldier,  of  Fortune"-  because  "Soldier,  of  Fortune  was  Hlb 
BEST.  And  it  wa.  ttat  tecau.e  it  merged  romance  and  thr.lla  and 
tte  Great  Outdoors.  TKese  still  are  tKe  prize  ingredaents  o{  ^hoto- 
the  l^reat  wu  aTLAN  DWAN  KNEW!    That  is  xvLy 

Ke  .elected  tti.  "meatiest"  of  Davis  novels.  He  instantly  visualized 
tte  effect  of  tkese  raids,  rescues,  and  reckless  riding  in  assortment  with 
a  .masting  love  tKeme,  full  of  twists.  W/eA  Norman  Kerry  as  Clay 
and  Anna  Q.  Nilsson  as  "Alice  LangKam.  V.  ell  tKat  s  tKe  story 
that,  tlie  producer,  those  are  the  principals  --  hacked  hy  a  typical 
Dwan  cast  and  hundred,  of  dauntless  men  and  flying  horses  -  and 
YOURS  is  the  house  to  show  it  in  if  you  helieve  in  b.  K.  U.  signs. 

REALART  PICTURES  CORPORATION 

ARTHUR  S.  KANE,  Pres. 

469  FIFTH  AVENUE,  NEW  YORK 


PR2SE>. 


I 


£acli  story  was  good  enougk  to  be  putlisLed  and  sold 
separately.  Tke  four  stories  scored  four  distinct  successes. 
But  no  one  of  tkem —  no  two  of  tliem  —  no  three  of  tkem 
were  big  enougk  for  tbe  sort  of  plays  tbat  Realart  bad 
promised  to  MARY  MILES  MINTER  exbibitors. 


ANNE  OF  Green  gables 


Nor  did  Realart  stop  tkere! 

Xkis  best  material  available  was  placed  m  tbe  bands  oi 
FRANCES  MARION,  wbo  bas  written  successful 
scenarios  for  Douglas  Fairbanks,  M  arguerite  Clark  ana 
otber  well  known  players. 

And  tben  script  and  star  were  entrusted  to  DIRECTOR 

WILLIAM  DESMOND  TAYLOR,  wbose  record 

witb  Famous  Players-Lasky  and  otKer  producers  is  one 
of  inspiring  successes. 

Realart  bas  done  its  part  to  make  your  tbeatre  block  look 
like  tbe  town  square  on  band  concert  nigbt.  It  s  uf)  to  you! 


MYSTERY  w 

^lEmUe  Cliatiiard Jiroduciion 


Everylodys  an  Amateur  Sleuth- 
CASH  IN  ON  IT! 

P^ERE-S  a  chance  for  all  tKe  star  mystery  solvers  of 

t-triz,  rfeir  tat:¥^^ 

Until  tip  n.\..  ^      n-        ^y^^J^y  of  the  Yellow  Room 
SEE  THAT  REALART  EXCHANGE  Tn.n.  v., 


WnY  "ItlE  CAPITOL 

BOOKED 


OUY 
EMPEY 


Suppoitod  hn 
nORENCE  EVEEm  MARIIN 


II 


THE 


U  N  DERCU  RRENT " 


A  WILFRID  NORTH  PRODUCTION 


ITS  THE  PUNCH  PICTURE 


A  Powerful  D  rama  With 
a  Theme  as  Engrossing  as 
The  Mystery  of  Life  Itself. 


Action!    ACTION!!  ACTION!!! 


GUY  EMPEY 

THE  UN 


HERES  YOUR 
LINK-UP 


Booksellers — department  stores — public  news-stands — libra- 
ries and  scores  of  institutions  are  ready  to  lend  their  whole-hearted 
cooperation  in  the  exploitation  of  Guy  Empey  in  "The  Under- 
current." The  printed  works  of  Guy  Empey  have  found  their 
way  into  millions  of  American  homes  and  these  same  millions  will 
rally  to  rugged  romance. 

The  new  national  weekly  magazine  published  by  Mr.  Empey 
is  enjoying  a  tre  mendous  sale  in  every  nook  and  corner  of  the 
universe.  Painted  bulletins,  half-sheet  stands,  heralds  and  nov- 
elty posters  are  blazing  a  trail  that  leads  straight  to  3^our  box- 
office. 

Supplementing  the  active  cooperation  of  book  stores 
and  other  merchants  is  the  personal  sevice  extended 
by  the  Select  exploitation  experts  in  each  Select 
branch  throughout  the  country. 

"The  Undercurrent"  is  loaded  with  monej'-making  possibili- 
ties for  the  alert  showmen.  Follow  the  lead  of  New  York's 
Capitol  and  increase  your  own  capital  for  an  extended  run  that 
will  clean  up — BIG 


Millions  of 
Readers 

are  waiting  for  YOUR 
presentation  of  Guy 
Empey  in  "The  Under- 
current. 

Cash  in  on  the  magic  of 
advance  interest  by 
booking  the  product  on 
that  carries  the  popularity 
of  a  great  American 
personage. 


SELECT  PICTURES 
CORPORATION 


LEWI  S  J.  SELZNICK,  President 


N  0  r  e  tn  h  e  r  2  g  ,   i  9  i  g 


3821 


TOM  TERRiSS 

I                   iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii                   iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^  I 

I  hegs  to  announce  that  the  following  recent  sucesses  Were  produced  ^ 

I                 under  his  sole  personal  supervision  and  direction  | 

j  The  Lion  and  the  Mouse  ! 

I  The  Third  Degree  | 

{  The  Chmbers  | 

I                                              and                 '  I 

I  The  Vengeance  of  Durand  » 

m                                               (Now  playing  at  the  Broadway  Theatre,  New  York  City)  g 

I  and  that  he  is  at  present  engaged  upon  the  production  of  | 

I  The  Fortune  Hunter  | 

iiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^^^^  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


Chains  and  Chicanery 

There  is  absolutely  no  reason  for  selling  your 
theatre  while  the  best  films  in  the  market 
are   being   made   by   independent  producers. 


There  is  a  panicky  feeling  evident  among  theatre  owners  today, 
but  bear  in  mind  that  a  panic  can  be  started  by  a  mouse. 

The  cause  for  the  unrest,  when  you  analyze  the  situation,  is  of 
mouse-like  importance.    The  only  danger  lies  in  the  panic  itself. 

Sit  tight  and  look  the  thing  squarely  in  the  eye.  Here  is  what 
confronts  us. 

Big  distributor  interests  are  seeking  to  tie  up  your  theatres.  WHY? 

Because  their  product  is  of  uneven  quality  and  they  dare  not  try  to 
sell  it  exclusively  on  a  basis  of  merit. 

How  are  they  trying  to  tie  up  your  theatres? 

By  forcing  you  to  sign  long-term  and  exclusive  contracts. 

If  you  sign  these  contracts,  you  shut  your  house  to  all  the  splendid 
offerings  of  the  independent  producers  and  are  compelled  to  play 
a  program  of  uncertain  quality  in  competition  with  the  biggest 
attractions  of  the  screen.    You've  got  no  chance  to  win. 

If  you  don't  sign  the  contract,  these  would-be  monopolists  offer  to 
buy  a  controlling  interest  in  your  theatre.  If  you  sell,  they  run 
your  business.    Again  you've  got  no  chance  to  win. 

If  you  don't  sign  the  contract  and  won't  sell  out,  what  then? 
They  try  to  frighten  you  with  threats  of  building  a  house  next 
door  to  yours,  if  need  be. 

Suppose  they  build.  Let  them  run  their  programs  while  you 
have  the  pick  of  the  whole  independent  field  and  you'll  close 
them  up. 

Theatre  men,  if  you  will  only  think  a  moment,  you'll  realize 
that  it  is  a  monumental  bluff  that  is  being  shown.  These  distributor- 
interests  can't  control  the  theatre  situation  unless  they  can  control 
productions.  Thank  Heaven,  producers  are  getting  freer  every 
day  and  the  dominant  factor  in  the  rental  business  today  is  not 
the  old  line  monopoly,  but  the  independent  producers. 


I  repeat — a  panic  can  be  started  by  a  mouse.  Forget  the  mouse; 
it  can  do  no  harm  unless  you  let  it  throw  you  into  a  panic. 

There  is  a  remedy  for  the  whole  situation — a  sure  curb  to  any 
attempt  at  monopoly. 

Refuse  to  sign  any  contract  that  ties  your  hands  so  that  you 
cannot  at  all  times  go  into  the  open  market  and  buy  what  and 
where  you  please. 

Don't  be  frightened  into  selling  the  control  of  your  theatre. 

That's  all.  There  are  more  than  enough  good  films  made  to 
supply  every  theatre's  needs,  and  these  films  can  be  rented  freely 
and  fairly.  No  distributor  has  a  monopoly  of  ^ood  films  and  you 
can  get  all  that  you  want  in  quality  and  quantity. 

United  Artists  Corporation  is  now  booking  the  DOUGLAS 
FAIRBANKS'  releases,  "HIS  MAJESTY,  THE  AMERICAN" 
and  "WHEN  THE  CLOUDS  ROLL  BY"  and  D.W.  GRIFFITH'S 
"BROKEN  BLOSSOMS"  on  a  single  picture  basis.  The  MARY 
PICKFORD  PICTURES  and  the  CHARLIE  CHAPLIN 
PICTURES  that  are  to  come  to  us  later  on  will  be  booked  the 
same  way,  each  picture  on  its  own  merits. 

There  are  many  other  .independent  producers  making  films  of 
splendid  quality.  As  long  as  this  supply  is  at  your  command,  you 
have  nothing  to  fear. 

Any  distributor  who  insists  on  a  long  term  contract  for  product 
that  you  know  nothing  about  is  imposing  on  you.  You  don't  need 
such  a  contract  when  the  market  has  plenty  of  film  of  superior 
quality,  that  the  independent  producers  are  not  afraid  to  let  you 
have  on  a  single  picture  basis. 

Remember,  to  control  the  theatres  you  must  be  able  to  control 
productions.  Look  the  field  over;  check-up  the  product  of  all 
distributors  and  see  if  any  one  company  controls  all  the  worth- 
while product. 


Monopoly  ? 


Control  ? 


IT  CAN'T  BE  DONE! 


United  Artists  Corporation 


Building  Business 
For  You 


BroJ^en  Blossoms'  .  .  .  has 
been  exploited  with  more  good- 
lool^ing  advertisements  than 
any  other  production  in  film 
history, "  says 

Exhibitors  Herald 

in  its  issue  of  November  22 d. 


Because  the  showmen  of  America 
reaHze  its  remark-  able  exploitation 
and  presentation  possibilities,  and 
the  responsiveness  of  human  nature  to 
art  and  real  drama,  they  are  giving  to 


1 


TOKEN  SLOSSOi^S  " 

a  tremendous  advertising  campaign  that  is  carrying  the  fame  of  this  superb  creation  into 
every  corner  of  the  country.  Since  last  Spring  the  newspapers  of  the  nation  have  carried 
this  advertising  in  ever-increasing  volume  and  today  finds  the  exhibitor-campaign  at 
its  height. 

The  theatres  that  book  "BROKEN  BLOSSOMS"  now,  will  get  all  the  cumulative  force 
of  this  advertising.  Every  run  of  the  picture  has  built  business  for  you,  business  that  is 
waiting  today  for  your  run  of  the  film. 


\ 


\ 


\ 


■'I 


^4 


4  'b  . 


This  Coupon  Will  Bring  You  Full  Information 

Write  your  name  and  address  on  the  coupon  on  this  page  and  mail  it  at 
once  to  your  nearest  United  Artists  Corporation  Branch  Office — (see  list 
of  Branch  Offices  on  opposite  page.)  Full  information  will  at  once  be 
sent  you  regarding  the  rental  of  D.  W.  GRIFFITH  S  greatest  creation, 
"BROKEN  BLOSSOMS." 

UNITED  ARTISTS 

c  CORPORATION 


\ 


4\ 

^1 


\ 


MAUY  PICKFORD  GIARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS  DW.  GRIFFITH 


OUGUS  FAIIHUUUB 


y 


UNITED  ARTiy^Ty^ 
CORPORATION 

MADY  PICkFORD  CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS  - O.WCmFFITH 


On  Your  Screen 

DOUGLAS  FAIRBANKS  on  your  screen  means 
big  money  in  your  box-office. 

Whether  you  play  first  run  or  fifth  run,  DOUGLAS 
FAIRBANKS  draws  big  business  always,  and  big 
business  is  what  your  theatre  is  being  run  for. 

Bear  in  mind  that  first  runs  only  skim  the  surface 
of  your  possibilities. 

Many  theatres  that  have  always  played  first  runs 
exclusively  are  now  playing  occasional  second 
runs  on  big  pictures  to  enormous  success. 

As  a  business  proposition,  an  opportunity  to  make 
money,  why  not  find  out  today  the  terms  on  which 
you  can  rent  DOUGLAS  FAIRBANKS'  new  picture, 

WHEN  THE  CLOUDS 
ROLL  hY" 

Perhaps  first  run  is  still  open  for  you.  If  it  is 
already  booked,  you  can  still  make  big  money  with 
a  later  run.  But  book  it  now  so  that  you  can  get 
your  share  of  the  profit  the  picture  holds  for  every 
house  that  runs  it. 

By  reason  of  its  single  picture  booking  policy. 
United  Artists  Corporation  is  able  to  deal  directly 
and  freely  with  every  theatre,  everywhere,  your 
house  included. 

Our  hands  are  not  tied.  If  you  are  likewise  free, 
mail  the  coupon  below,  today,  and  get  the  facts  on 
a  money  making  picture. 


Cut  out  the  coupon  on  this  page,  fill  in  your  complete  address,  and  mail  today 
to  your  nearest  United  Artists  Corporation  Branch  Office — see  list  below — for 
full  information  on  Douglas  Fairbanks'  new  picture,"When  the  Clouds  Roll  By." 


Atlanta.  Ga.     .   Ill  Walton  Street 
Boston,  Mass.  .  4 1 -43  Winchester  Street 
Chicago,  111.     .17  North  Wabash  Ave. 
Cleveland,  Ohio  2143  Prospect  Avenue 
Dallas,  Texas   .    193(HVlain  Street 
Denver.  Colo.  .  617  19th  Street 
Detroit,  Mich.  .  605  Joseph  Mack  Bldg. 
KansasCily,  Mo.  922  Oak  Street 


Los  Angeles,  Cal.    643  South  Olive  Street 
Minneapolis,  Minn.  402  Film  Exchange  Bldg. 
New  York,  N.  Y.  .  729  Seventh  Avenue 
Philadelphia,  Pa.  .  13  19  Vine  Street 
Pittsburgh,  Pa.     .414  Ferry  Street 
San  Francisco,  Cal.  100  Golden  Gate  Ave. 
Seattle,  Wash.  1200  Fourth  Avenut 

Toronto,  Canada  .  123  Bay  Streel 


/ 


Washington,  D.  C.    801  Mather  Building 


/ 


/ 


/ 


3826 


Motion  Picture  News 


ha  Tim  BIG  MCIALP120DUCTI0N 

of  tKa  -Series  to  be  rolo^asadhy 

rqOITY  PICTUEE3  COCPOMTION 


'fPT 


TKg  firilliani  3iar  of  a  TKoixsand  Emotions 
Svipportad  hy  a-  Drilliarvt  Cast  in 

CALICO'VIVK 


V 


UITY  PICTURES 


H  K-  Somborn 

president 


[ .  Schnitzer 

Treasurer 


November  29,  i9^9 


3827 


^^T-Jarry  (S-'anj^on  pn(p^(pn.tr 

mba 


THE  wonderful  Kohinoor  Diamond  needs  no  descrip- 
tion,  nor  does  a  Raphael  painting,  nor  any  other 
work   of  fine   art  dexterously  wrought  by  the 
master's  hand. 

Similarly,  Clara  Kimball  Young  in  "Eyes  Of  Youth" 
requires  no  description,  for  among  the  big  pictures  of 
today  "Eyes  Of  Youth"  stands  out  brilliantly  as  a  gem 
in  a  wonderous  setting. 

The  discriminating  have  pronounced  it  "Something 
bigger.  Something  finer"  among  cinema  accomplishments. 

Engagements  for  presentation,  therefore,  should  be 
made  along  those  lines.  Elaborate  advertising  accessories 
have  been  prepared.  Communication  with  any  Equity 
Franchise  Holder  will  bring  further  details. 

EQUITY  PICTUEES 


3828 


Motion  Picture  News 


BOO. 


WILL  BE  PAID  FOR  THE  BEST 

ANSWER  TO  THE  WORLDS 

MOST  PUZZLING  qUESTION 

WHICH 


IS 


SEX 


GERALDINE  FARRAR 

in  her  greatest  gOLDWYN  Triiw.ph 

Flame  Of  The  Desert 


Egypt!     And  Revolution! 

Cairo  and  the  Desert  of  Saliara  for  a  setting! 

Turbanned  rebels!  Long  waving  lines  of  horsemen  limned 
against  the  moonlight  of  a  desert  night. 

And  through  the  glamor  of  it  all,  a  daughter  of  the  nobiUty, 
swept  over  the  fateful  barriers  of  religion  and  race  by  the 
impassioned  love-making  of  an  Egyptian— a  Christian  w  oman 
in  love  with  a  follower  of  Mahomet!— and  that  woman 
the  talented,  the  beautiful,  the  magnetic  Geraldine  Farrar! 

GOLDWYN  PICTURES 
CORPORATION 

Samuel  (^olilwvii,  PirsiJeyU 


BOOK  THIS  PICTURE! 

zA  Fo\h->erful  spectacle  of  the  (J?'l<^nf 

A  Reginald  Barker  Production 

No  such  photoplay  has  ever  before  been  created  in  the 
motion  picture  drama. 

And  no  two  players  were  ever  more  perfectly  cast  for  a 
drama  of  the  emotions  t  h  a  n  Geraldine  Farrar  and 
Lou  Tellegen. 

It  is  Geraldine  Farrar's  supreme  triumph,  and  it  seems  al- 
most a  desecration  to  step  down  from  that  triumph  to  a 
discussion  of  its  money-making  possibilities  for  the  exhibitor. 

We  speak  with  reserve  \\  hen  w  e  say  that  the 
countr}'  at  large  \\  \\\  flock  to  see  Flame  of  the  Desert 
— and    the    wonderful    Geraldine  Farrar! 


GOLUWYN  PICTURES 
CORPORATION 

Samuel  Gold«-\-n,  President 


FLAME   of   THE  DESERT 

//    W//  Ja///   yow   theatre   to   capacity — and  more: 

It  has  all  the  vital  elements  of  sweeping  success — a  power- 
ful dramatic  story,  a  daring  and  original  motive,  the  appeal 
of  miraculously  realistic  settings,  the  flawless  beauty  of 
Goldwyn  photography,  and  the  magnetism  of  one  of  the 
world's  most  famous  personalities — one  of  the  film's  most 
brilliant  stars. 

Book  this  picture  now — it  means  money  in  your  pocket 
and  a  prestige  for  your  theatre  that  will  live  in  the  public 
mind  long  after  Flame  of  the  Desert  has  passed  on. 

It  is  an  investment  that  will  make  your  theatre  the  storm 
center  of  attraction,  we  don't  care  what  else  is  in  town ! 

GOLDWYN  PICTURES 
CORPORATION 


Sa'iiucl  Goldwyn,  President 


November      g  .    i  Q  i  Q 


3833 


3834  Motion  Picture  News 

WE'VE  GOT  TO 

For    G  o 1 d  w  y  n 

ON  December  first  a  Goldwyn  advertisement 
will  appear  in  three,  hundred  and  eighty 
six  newspapers. 

— a  big  advertisement — 

And  there  will  be  one  each  succeeding  week. 

Every  advertisement  will  advertise  a  Goldwyn 
Picture  that  is  actually  being  shown.  Not  only 
that — but  Goldwyn  will  advertise  Goldwyn 
exhibitors. 

Thus  the  Goldwyn  advertising  will  directly 
benefit  the  exhibitor,  and  bring  the  crowds  to 
the  individual  theatre  to  see  a  particular  picture. 

Goldwyn  has  retained  us  to  prepare  this  cam- 
paign. We  are  the  people  who  for  years  have 
aided  in  the  conception  of  the  advertising  of  Col- 
gate &  Co.,  Eastman  Kodak  Co.,  General  Electric 
Co.,  Studebaker  Corporation,  etc.,  etc. 


FRANK  SEAMAN  INCORPORATED 
Advertising  and  Merchandising 
470  Fourth  Avenue 
New  York  City 


November  29,  1919 


3835 


MAKE  GOOD! 

Pays    the  Bills 


Read  the  list.    This  is  but  a  part  of  it.    There's  not  room  to  publish  it  all. 
remember  this  is  simply  the  first  shot  in  the  Goldwyn  campaign. 


And 


Boston  Post 

Boston  Herald  &  Traveler 
Boston  American 
Boston  Globe 
Baltimore  News 
Baltimore  Sun 
Baltimore  Star  &  American 
Detroit  News 
Detroit  Free  Press 
DeUoit  Journal 
Los  Angeles  Times 
Los  Angeles  Herald 
Los  Angeles  Examiner 
Los  Angeles  Express 
New  York  City  Journal 
New  York  City  Globe 
New  York  City  Mail 
New  York  City  Sun 
New  York  City  World 
New  York  City  Times 
Chicago  Tribune 
Chicago  News 
Chicago  American 
Chicago  Herald-Examiner 
Philadelphia  Inquirer 
Philadelphta  Public  Ledger 
Philadelphia  Record 
Philadelphia  North  American 
San  Francisco  Call  Pdst 
San  Francisco  Bulletin 
San  Francisco  Examiner 
San  Francisco  Chronicle 
Jacksonville  Times  Union 
Jacksonville  Metropolis 
Birmingham  News 
Birmingham  Ledger 
Atlanta  Journal 
Atlanu  Georgian 
Atlanta  Constitution 
Buffalo  News 

Buffalo  Courier  &  Enquirer 

Buffalo  Times  , 

Rochester  Times-Union 

Rochester  Democrat  &  Chronicle/ 

Syracuse  Journal 

Syracuse  Post  Standard 

Syracuse  Herald 

Davenport  Times 

Davenport  Democrat  &  Leader 

Dubuque  Telegraph 

Dubuque  Herald 

Clinton  Advertiser 

Clinton  Herald 

Keokuk  Gate  City 

Galesburg   Republican  Register 

Galesburg  Mail 

Joliet  Herald  News 

Rockford   Register  Gazette 

Rockford  Star 

Springfield  State  Register 

Springfield  State  Journal 

Decatur  Review 

Decatur  Herald 


Lafayette  Journal 
Lafayette  Courier 
Ft.  Wayne  News  &  Sentinel 
Ft.  Wayne  Journal  Gazette 
South  Bend  Tribune 
South  Bend  News  Times 
Milwaukee  Journal 
Milwaukee  News 
Peoria  Star 

Peoria  Journal-Transcript 
Bloomington  Pantagraph 
Cincinnati  Post 
Cincinnati  Times  Star 
Cincinnati  Enquirer  ' 
Dayton  Journal  Herald 
Dayton  News 
Springfield  News 
Springfield  Sun 
Indianapolis  News 
Indianapolis  Star 
Louisville  Times 
Louisville  Herald 
Lou'sville  Post 
Cleveland  Press 
Cleveland  Plaindealer 
Columbus  Dispatch 
Columbus  Citizen 
Canton  Repository 
Canton  News 
Youngstown  Vindicator 
Youngstown  Telegram 
Toledo  News-Bee 
Toledo  Blade 
Akron  Beacon-Journal 
Akron  Times 
Denver  Post 

Denver  Rocky  Mountain  News 

Colorado  Springs  Gazette 

Colorado  Springs  Telegraph 

Pueblo  Star  Journal 

Pueblo  Chieftain 

Albuquerque  Journal 

Santa  Fe  New  Mexican 

Fall  River  Herald 

Fall  River  News 

Lowell  Sun 

Lowell  Courier  Citizen 

Springfield  Union 

Springfield  Republican 

Springfield  News 

Worcester  Post 

Worcester  Telegram 

Worcester  Gazette 

Manchester  Union-Leader 

Providence  Bulletin 

Providence  Tribune 

Portland  Express 

Portland  Press 

Omaha  News 

Omaha  World  Herald 

Omaha  Bee 

Des  Moines  Capital 

Des  Moines  Register 


Des  Moines  Tribune 
Sioux  City  Journal 
Sioux  City  Tribune 
Lincoln  State  Journal 
Lincoln  Star 
Seattle  Times 
Seattle  Post  Intelligencer 
Seattle  Star 

Spokane  Spokesman  Review 

Spokane  Chronicle 

Portland  Oregonian 

Portland  Oregon-Journal 

Portland  Telegram 

Washington  Star 

Washington  Post 

Washington  Times 

Wilkes-Barre  Times  Leader 

Wilkes-Barre  Record 

I'renton  Times 

Pittsburgh  Press 

Pittsburgh  Chronicle-Telegraph. 

Pittsburgh  Post 

Pittsburgh  Sun 

Duluth  Herald 

Duluth  News  Tribune 

Dallas  News 

Dallas  Times  Herald 

Brooklyn  Standard  Union 

Brooklyn  Eagle 

Albany  Titnes-Union 

Albany  Knickerbocker  Press 

St.  Louis  Globe  Democrat 

St.  Louis  Post-Dispatch 

St.  Louis  Star 

Memphis  Commercial  Appeal 

Memphis  News-Scimitar 

Lancing  State  Journal 

Grand  Rapids  Press 

Kansas  City  Times-Star 

Kansas  City  Post 

New  Orleans  Times-Picayune 

New  Orleans  Item 

Shreveport  Times 

Jackson  News 

Jackson  Clarion  Ledger 

Salt  Lake  City  Tribune 

Salt  Lake  City  Deseret  News 

Salt  Lake  City  Telegram 

Ogden  Standard 

Ogden  Examiner 

Boise  Capital  News 

Boise  Idaho  Statesman 

Missoula  Missoulian  Sentinel 

Helena  Independent 

Helena  Record-Herald 

Great  Falls  Tribune 

Butte  Post 

Butte  Miner 

Billings  Gazette 

Twin  Falls  News 

Tv/in  Falls  Times 


FRANK  SEAMAN  INCORPORATED 

Advertising  and  Merchandising 
470  Fourth  Avenue 
New  York  City 


« 


3836 


Motion  Picture  News 


WHY  ALWAYS  BLAME 
THE  WOMAN? 

Why  blame  her  for  using  her  natural  weapons — 

beauty  and  charm— to  wrest  from  the  world  the  reward  of 
wealth  and  position  for  which  men  battle  with  all  the  strength 
at  their  command? 

A  PLAY  THAT  WILL  SHAME  SOME 
MEN   AND   DELIGHT   ALL  WOMEN 

Katherine  MacDonald's  record-breaking  success  in  "The  Thunderbolt" 
means  tremendous    business    for   "THE    BEAUTY  MARKET" 

From  the  story,  "The  Bleeders",  by  Margery  Land  May. 
Produced  by  the  Katherine  MacDonald  Pictures  Corporation 
Directed  by  Colin  Campbell 
By  arrangements  with 
Attractions  Distributing  Corporation,  B.  P.  Fineman,  President 


Katherine  MacDonald,  as  Beauty,  finds  Love  and  Jealousy 


November       ,  i  p  i  p 


3837 


KATHERINE  MacDONALD 

The  American  Beauty 

Portrays  the  woman's  side  in  this 
age-old  but   unfair  contest  in 

"THE   BEAUTY  MARKET" 

A  DRAMA  OF  SOCIETY  FOR  PEOPLE  WHO  THINK 

An  early  December  release 


impeding  her  triumphant  march  to  waiting  Wealth 


3838 


Motion  Picture  News 


'T\  Cut  No  9  in  Press 
Sheet 


"You  can't  kiss  my  gal,  you  with 
your  gal's  stockings  and  curly 
hair." 


Cut  No.  4  in 
Press  Sheet 


'Cross  that  line  if  you  dare,"  cries 
the  little  mountain  girl  to  the 
city  land-grabbers." 


Cut  Ko.  15  m 
Press  Sheet 


'Cowards,  I  dare  you  to  fight,"  chal- 
lenges the  new  pupil  when  her 
lunch  basket  is  upset. 


W^e  Know 
And  You  Know 

that  Mary  Pickf  ord's 
name  alone  will 
pack  your  theatre 
but  if  you  want  to 
break  house  records 
tell  your  patrons 
that  this  is  Mary 
Pickford  in  a  new 
characterization  as 
a  little  mountain  girl 
— in  a  picture  filled 
with  laughable  sit- 
uations, tender  heart 
touching  incidents 
of  childhood's  joys 
and  sorrows,  and 
stirring  scenes  of 
the  old  feudal  days 
with  a  beautiful 
love  story  of  the 
loyalty  of  a  little 
clansgirl  to  her 
rough  mountaineer 
sweetheart. 

A  ''First  National 


Attraction 


'I'll  shoot  if  you  move  another 
step,"  and  the  f  eudist'sdaugh- 
ter  makes  good  her  threat. 


Cut  No.  7  in 
FreM  ■'heet 


'You  dire  to  pull  my  hair.    I  ain't 
afraid  of  anv  bov  in  this  town." 


Cut 
No.  12  in 
Press  ?^he< 


"I'll  tear  your  pretty  dress  to  piece 
if  vou  make  fun  of  mv  clothes."' 


November  29,  1919 


3839 


Vhat  ''Daddy  Long  Legs"  Did, 
Vhat  "The  Hood  Mm"  Did, 
'heart  O'  the  Hd,s"  Will  Do! 


The  Mary  Pickford  Company 


presents 


MARY  PICKFORD 
in  "Heart      the  Hills" 

From  the  famous  novel  by 
John  Fox,  Jr. 

Adapted  by  Bernard  McConville 

Directed  by  S.  A.  Franklin 
Photographed  by  Charles  Rosher 

HER  THIRD  PICTURE  FOR  FIRST  NATIONAL 
FROM  HER  OWN  STUDIOS 


38^:0 


M  0  t  i  0  n  Picture  N  c 


St 


The  public  will  see  in  ROMANY  'Where  Love  Runs  Wild"  scenery  that 
is  .not  hackneyed.  New  locale  was  secured  by  going  to  Scotland  and  here 
in  this  picturesque  country,  a  screen  drama  has  been  unfolded  that  is  entirely 
different  in  its  subject  matter  than  anything  the  screen  has  ever  seen.  This  is 
not  a  foreign  picture  that  has  been  re-edited  and  re-cut  for  American  consump- 
tion. It  is  an  American  picture  that  was  made  in  Scotland  because  we  did  not 
have  the  scenery  nor  the  atmosphere  in  the  United  States  that  would  faithfully 
carry  out  the  author's  story.  Griffith-did  the  same  thing  with  "Hearts  of  the 
World."  Herbert  Brenon  is  doing'the  same  thing  in  England  and  France  today. 


Because  it  is  different  from  ail  other  pictures  ever  made,  makes  ROMANY 
"Where  Love  Runs  Wild"  the  one  big  bet  that  it  is. 


T 


A  BLflCKTOn  PRODUCTIoif 

^  A'look-up'drama  wilh  a  siory  telling  how  f 

\  ihe  sunshine  of  a  new  day  broke  in  upon  iwo  darkened  livesr 


on  iwo  aarKenea  iivesr 

Kobert  Gordon 


wiih  Sylvia  Breamer  and 

>    Direcied  byJ.  Siuarl  Blacklon 
From  ihe  successful  novel  by  Eleanor  fl.Porler 

iDPafhe'(f)T  W 

-        Distributors  ^^tLy 


he  seri 


pted  fro 


1 


ertW Chambers'  Pamous  novel.  In  Secret 


T 


It  is  estimated  that  at  least 
twenty  million  persons  have  seen 
each  episode  of  each  Pathe  serial 
starring  Pearl  White. 

That  means  that  exhibitors 
showing  them  have  made  barrels 
of  money  with  them. 

How  much  of  it  has  gone  to 
you?  Have  you  been  missing  the 
certain  profits  that  these  serials 
bring?  If  you  have,  don't  you 
think  it*s  a  good  time  now  to 
book  the  best  one  of  them  all? 


rodiiced  and  directed  by  George  B.  Seitr 
Scenarios  by  Bertram  Millhauser 


Distributors  -VA-^ 


e  was  a  Yankee  ye 

prince.  Money  put  him  on  his  turbulent 
rone  but  money  couldn't  keep  him  there, 
ou  see,  he  found  that  he  couldn't  keep  his 
rone  and  a  certain  girl's  heart  also! 

yvoaenouse 

^^^^  Distributors 


I 


LEONCE  PERRET 

PRODUCTION 


MAE 


Produced  by  ACME  PICTURES  Inc.  ^ 


y 


Directed  by  LEONCE  PERRET 

SlaX>e  to  the  pots  and  pans  of 
the  kitchen  of  a  country  inn  she 
esc^iped  to  a  life  of  ^N/ealth  and  ease. 
Loi;e  made  it  possible.  But 
did  her  lowly  ori(^in  make 
it  impossible  for  her  to  keep 
that  loVe,  once  she  gained  it  ? 


ROLIN  COMEDIES 


V 


People  laugh  reminiscenily  when  they 
hear  those  words. Four j^ears  of  remarkable 
one  reel  comedies  bearing  the  name  have 
iaughi  everjyone  their  amusement  value; 
have  taught  the  hard-to-laugh  how-to-laugh. 
Now  presenting"that  fiinnj^  little  fellow 
with  the  big  mo  vis  t  ache" 

SNUB  POLLARD 


In  one  reel  comedies  of  lOO  laugh  power 
^  One  a  Week 

Produced  by  Hal  E. Roach 


November  29 .  1919 


3849 


PROCLAMATION 


N  this, the  season  when  the  year's  blessings 
are  recognized,  and  a  time  is  set  aside  for 
the  giving  of  chanl<:s,  the  week  beg'innin^ 
Monday,  November  twenty  tourth  and  ending" 
Sunday  November  thirtieth  is  designated  as 
an  especial  tlianks^iving  week  for  the  exhibit 
tors  of  Fox  Entertainments  throughout  the 
world  " 

Though  wars   and  calamities  have  en- 
gulfed the  world  ,  the  exhibitors  of  Fox 
Entertainments  have  been  conspicuously 
spared  and   their  blessings  have  been 
continued  even  in  greater  measure  than  in 
normal  times  • 

Therefore,  in  a  spirit  of  supreme  thank- 
fulness and  deep  gratitude   we  welcome  you 
to  a  full  and  complete  observance  of  each 
and  every  day  of  this  Thanksgiving  Week  - 

TKrow  wide  the  doors  of  your  theatres 
and  invite  your  public  to  share  with  you 
in  the  celebration  of  each  of  the  seven 
days  - 

In  the  name  of  prosperity  and  of 
success  we  herewith  affix  our  hand  and 
seal ' 


TresLcLent 


FOX  FILM  CORPORATION 


^LARK-CORNELIUS 

Corporation,  distribu- 
ters of  motion  pictures, 
announce  the  opening  of  a 
general  brokerage  business. 

The  independent  producer  is 
offered  the  services  of  a  staff 
of  specialists  in  motion  picture 
distribution — domestic  and 
foreign. 


In  connection  therewith  there 
will  be  maintained  a  state  rights 
department.  Rights  have  been 
acquired  to  a  series  of  five  reel 
features  and  one  reel  comedies 
which  are  now  available  to  ter- 
ritorial buyers. 

President 


CLARK-CORNELIUS 

CORPORATION 
1600    Broadway,    New  York 


TWENTY  single  reel  com- 
edies, hilariously  funny,  and 
originally  clever,  starring  the 
engaging  Miss  Billie  Rhodes, 
petite  star  of  feature  produc- 
tions are  offered  to  state  right 
buyers  on  a  series  basis. 

These  pictures  are  certain  mon- 
ey makers  in  every  territory — 
they  meet  the  tremendous  de- 
mand of  the  independent  mar- 
ket for  short  length  subjects. 

Other  series  including  five  reel 
features  and  single  reel  com- 
edies will  shortly  be  available 
to  independent  buyers. 

Address  Inquiries  to  Territorial  Rights  Department 
CLARK-CORNELIUS  CORPORATION 
1600  Broadway  New  York  City 


3852  Motion  Picture  News 


Author  and  Producer  of 

"The  Heart  of  Humanity" 

and 

"The  Right  to  Happiness" 


Acknowledged  Successes  and  Box  Office  Attractions 

Starring 

MISS  DOROTHY  PHILLIPS 

America's  Foremost  Emotional  Actress 

MR.  HOLUBAR'S  CREATIONS 

Will  Contain 

ARTISTIC  PERFECT  PRODUCTION 

Plus 

TREMENDOUS  HUMAN  THEMES 


Title  of  Next  Production  To  Be  Announced  Soon 


(9C9 

Itotti\d-U|| 

TKc  Epic  Dramai  of  the^^st  ^ 


Write  OP  wire —  QuicK! 

Distill buted  by  tKe 

►ULLS-EVE  FILM  CORP. 

72 9  ^everctK  Ave  ."New  \brK 


3854 


Motion  Picture  News 


EXHIBITORS  OF  AMERICA 

! 

PROTECT  YOUR  SCREEN! 

Don't  Sign  Any  Contract  That  Will  Permit 
Industrial  Advertising  Films  or  Slides  or 
Advertising   Inserts  in  Pictures  on 
Your  Screen  Until  You  Have 
Communicated  With  the 

I  T      J           •  J 

Undersignea 

Sydney  S.  Cohen,  Pres.  Motion  Picture  Exhibitors  League,  New  York  State. 
H.  H.  Lustig,  Pres.  Cleveland  Exhibitors  Association. 
King  Perry,  Sec'y  Michigan  Exhibitors  Association. 

Samuel  I.  Berman,  Executive  Sec'y>  Motion  Picture  Exhibitors  League,  New  York  State. 

Fred  J.  Herrington,  Sec'y  Pennsylvania  Exhibitors  Association. 

W.  J.  Slimm,  Executive  Board  Member,  Cleveland  Exhibitors  Association. 

Chas.  L.  O'Reilly,  Motion  Picture  Exhibitors  League,  New  York  State. 

Sam  Bullock,  Executive  Sec'y,  Cleveland  Exhibitors  Association. 

Peter  Jeup,  Executive  Board  Member,  Michigan  Exhibitors  Association. 

Irving  Salyerds,  Pres.  Rochester  Exhibitors  Association. 

COMMITTEE  ON  ORGANIZATION  FOR  THE  PROTECTION  OF  THE  SCREEN 

Sydney  S.  Cohen,  Temporary  Chairman. 
Sam  Bullock,  Temporary  Secretary. 

Temporary  Headquarters  of  the  Committee 
Room  708,  Times  Bldg.,  New  York  City 

WATCH    FOR   OUR    NEXT  ANNOUNCEMENT! 

CORINNE 
GRIFFITH 

'/ 
1 

I 

it  "^T"  I 

.J  he    1  ower 

f 

of  Jewels'i 


By  Lucien  Hubbard  1 

Directed  by  Tom  Terriss 

Edited  by  3 
Mr.  and  Mrs.  George  Randolph  Chester 


Corinne  Griffith  has  been  called  the 
most  beautiful  star  on  the  screen.  Her 
beauty  fairly  sparkles  in 
"The  Tower  of  Jewels."  ^ 

is  a  picture  which  opens  wide 
the  portals  of  a  hidden  realm — the  realm 
of  de  luxe  crime. 

It  reveals  to  ordinary  mortals  an  amaz' 
ing  vision  of  those  creatures  who  employ 
vast  intelligence  to  the  pursuit  of  burglary. 

Corinne  Griffith 
as  the  star  of 

"The  Tower  of  Jewels"^ 
has  the  role  of  a  bewitching  maid  whose 
charms  are  the  instrument  of  the  outlaw, 
but  whose  heart  is  as  pure  gold. 

The  scenes  of 
"The  Tower  of  Jewels" 
are  laid  in  both  the  upper  world  and  the 
underworld. 

It's  a  jewel  of  a  picture. 


1 


3856 


Motion  Picture  News 


Louis  ^f>^ 

M  AYEB^  S 

THE  STAR  f&p 

charmingSw^ 


MILDRED 


PI 


i 


A  S3 

Lou^^D.  m  MARRIED  LIFE 

^^T&  m  DULLS  ROMANCE 

Picture  Unless  ypw  know  the  secret 

[A;  of  happiness  told  by 

^  MILDKED  HARMS  CBAPLIN 

In  THq  Tradition -sLallerinc/  Super  Production 

,  ,,, a  THE  INFERIOR  SEX 

-irst  ^'^^^^^^  ^  Henabery 

fi  hU^^rc     li^  Mrs.  cLpI'ms  wonderlul  ability  ^:o 

llUlujro  portray  human  emotion  -  to  sway 

irCUlt      iSSS  tears  and  laughter-  is 

fl^B  brou^tit  into  play  in  this  wonder^ 

'•^K  creation  from  Maxine  Elliott's 

■^♦^  triumphant  Stage  Success 


DislributGC. 
^  First 
/  Nations 
Exhibitors 

Circuit 


T 


TKIANGLE— - 

Creator  of  Great  Pictures  and  Great  Stars 


RIFFITH  Thomas  H.  Ince,  Mack 
Sennett  and  others  at  the  very  top  of 
I  their  profession  were  gathered  together 
in  one  organization. 

They  made  pictures,  great  pictures,  with  stars 
whose  successes  have  made  film  history  — 
Dorothy  Dalton,  Hart,  Fairbanks,  Gish  sisters, 
and  others.  Truly,  Triangle  made  not  merely 
great  pictures  but  great  stars. 

These  really  remarkable  pictures,  of  a  quality 
in  advance  of  their  time,  have  been  re-created 
and  brought  from  the  past  of  which  they  were 
the  marvel  into  the  present,  which  they  adorn. 

Triangle  invites  the  critical  inspection  of  these 
pictures  by  those  exhibitors  who  desire  the  best 
and  only  the  best. 


KEYSTONE  TRIANGLE  EXCHANGES 


48  Melrose  A-^enue.  Boston,  Mass. 
86  Exchange  Place,   Buffalo,  N.  Y. 
5  So.  Wabash  Ave.  Chicago,  111. 
2  I  5  E.  5th  Street,      Cincinnati,  Ohio 
506  Sloan  BIdg.        Cleveland,  Ohio 
1435  Champa  St.      Denver,  Colo. 
643  So.  Olive  St.      Los  Angeles.  Calif. 
16  N.  4ih  Street.       Minneapolis,  Minn, 
1457  Broadway,        New  York  City 


1227  Vine  Stree  Philadelphia,  Pa. 

414  Penn  Ave.  Pittsburgh.  Pa. 
86  Golden  Gate  Ave.  SanFrancisco.Calif, 

2010  3rd  Avenue,  Seattle,  Wash. 

55  E.  Elizabeth  Sl  Detroit,  MicK 

58  Exchange  Place,  Salt LakeCity,  Utah 

708  13th  St.  N.W.  Washington,  D.  C. 

1  30  Meadow  St.  New  Haven.  Conn. 

1  72  Toy  BIdg.  Milwaukee,  Wis. 


DOROTHY  DALTON 


IN 


FLAI 


A    THOMAS    H.   INGE  PKODUCTION 
Directed  by  CHARLES  MILLER 

Keleased  November  23cl 

Great  heart  confined  by  the  tawdry  splendor  of  a 
dance'hall  girl's  dress. 

Love,  fierce  passions,  thrills,  all  drama  of  the 
purest  sort. 

Dorothy  Dalton  in  a  marvelous  role  in  a  marvelous 
picture  —  her  best. 


KEYSTONE    TRIANGLE  EXGHANGES 


DOKOTHY  GISH 

With  OWEN  MOORE 


Produced  under  the  Supervision  of 

D.  W.  GRIFFITH 
Keleased   December  14th 

A  sweet  and  wholesome  story  finely  interpreted 
by  the  only  Griffith. 

A  re-created  Triangle  play,  supervised  by  the  master 
director  of  ail  time. 

That  is  your  guarantee.    You  know  it  is  good. 


KEYSTONE    TRIANGLE  EXCHANGES 


MACK  SENNETT 

KEYSTONE  COMEDIES 


HAT  names  with  which  to  conjure! 
\A/hat  fond  recollections  they  bring. 

Keystone  comedies  have  made  the 
whole  world  laugh. 

There  never  was  a  time  when  the  world  was 
hungering  —  yes,  starving  —  for  laughs,  as  it  is 
today. 

These  comedies,  re-created  for  the  present  day, 
have  never  been  excelled. 

All  of  the  old  favorites  —  Mabel  Normand, 
Mack  Swain,  Mack  Sennett,  Chester  Conklin, 
"Fatty"  Arbuckle,  Ford  Sterling  —  appear  in 
these  modernized  comedies. 

One  two-reel  comedy  every  other  week, 
beginning  November  23  with  "  Other  Men's 
NA/ives,"  featuring  Chester  Conklin  and  Mack 
Swain. 

One  one-reel  comedy  every  other  week,  begin- 
ning November  30,  with  "Thirsty  the  Magi- 
cian," with  Mabel  Normand,  Mack  Sennett, 
Ford  Sterling  and  Roscoe  Arbuckle. 

These  comedies  will  stand  the  acid  test  in 
ANY  house! 


KEYSTONE  TRIANGLE  EXCHANGES 


GASNER 


resents 


Keynote 

of 

Successjiil 
Exploitation 


THE  BELO«l@;0Hi!Bliii 


ROBERTSON-COLE  SPECIAL 


TKe  alxjve  is  a  reproduction  of  tKe  cover  of  the 
complete  campaign  book — it  is  as  unusual  as  tlie  film. 

THE  OPENING  GUN 

OF  THE  THUNDEROUS  NATION-WIDE 

ADVERTISING  CAMPAIGN 


Be  Sure  2?ou  have 
the  goods! 


ON 


LEW  CODY 


4 


IN 


THE  BELOVED  CHEATER 


IT  IS  THE  GOODS 


"esented  by 
JESSE  D 
HAMPTON 


I 


A 

Fv§(ftue 
From 


ROBERTSON-COLE  BP^^ 

WARNER'S  BEST  SO  FAR 
;  An  Exceptional  Society  Drama 

Is  the  unanimous  verdict  of  all  who  have 
seen  this  latest  photoplay  of  the  most  pol- 
ished actor  on  the  screen  today. 
It  is  a  society  drama  with  the  star  in  a  role 
similar  to  his  famous  characterization  ot 
"Alias  Jimmy  Valentine." 
Discriminating  exhibitors  who  are  carefully 
selecting  the  best  for  their  patrons  when 
they  see  this  picture  will  understand  why  it 
is  called : 

WARNER'S  BEST  SO  FAR 


Available  at       ROBERTSON  -  COLE  EXCHANGES 


ROBE  RT/ON-COLE 
PRODUCTION/ 

'Ai'K  THE  EXHIBITOR  WHO  PLAY-T  THEM" 


fllllllUIIIIIIIIIIIIIIIIIIII 


"A 


^  NOW  BOOKING  AT 
THE  LEADING  EXCHANGES 


Disifibuiedbv 

ADDOW  FILM  COD  P. 

W.E.SHALLEISIBERGER  Presideni 
220  West  42  S±.-  New  York 


n 


DISTRIBJJTEJO 


ARROW  FILM  CORP. 

220  West  42iid.StNewYoik. 


SERIAL  EVER 

THIS  GREAT  WONM^^^SrIAL 
NOW  BOOKINaA»mTOLL0WlNG 
^l^CHANGES 


FQR<®^CTER  NKW YOBK  , 
^raO.  mWJERSEY  \ 

INTERSTATE  FILMS  inc.  ' 

^i^_^7  a  9  -  7th  .  AVE 

pEW   YORK:  CITY,  i 

FOU  UPPER  NEW  YORK  : 
DOOLEY  EXCHANGE,iso. 

338  PEARL  ST..  445SoWARBEHSIi 

BUFFALO,m  SYBACUSI,N.Y. 

— — —  ' 

FORJJEWimAN])  STATES.  ! 
LIGHTNING  PHOTOPLAYS  SEBVICESI  \ 

H.HIRSCH,Mi3R..  ! 

ao  lylELROSE  STREET,  : 

B0ST02M ,    JMASS.  \ 

FOR  EASTERN  PENH  \ 
AND  SO.  NEW  JERSEY  ; 
METEO  FILM  EXCHANGE  \ 

13  21  VINE  STB-EET., 

PHILADE1PHIA,PA.  5 

FOR 

EXHIBITORS  DISTRIBUTING  ( 


FOR  WESTERN  PENN. 
AND  WEST  VIRGINIA 

DIAMOND  FILM  EXCHANGE 
IACKGBIERmgr.  412  PEBRYST., 

P ITTSBUJELG ,  PA. 

n  FORBEIAWARE,  MARYLAND, 
'  DISI.ofCOLUMBIA..ndVIRGINIA 
IIBERTY  FIIM  EXCHANGE, 

SJitn.  PiAKjJvtcil,.  MATHERS  BIDG. 

WASHINGTON^  D.C. 

m  GE0RGIA,FLORIDA,ALABAMA, 
mCAltOUNAXOraSIAMAi:!?MISSISSIPPI 
S0UIHEA8TEBNPIC1UHES  CORP. 

A.  C.  BSUJMBERO 

61  WALTON  ST.,  334CAT10NDEIETSI., 
ATLANTA,  GA.  NEWORLEANS,LA. 

FOR  WISCONSIN 

WISCONSIN  PILM 
CORPORATION 

4:OX  TO":£  3UIX.X>13StG 

MILWAUKEE ,  WI S . 

CANADA 
COBP-itbHEAD  OFHCE,  TORONTO,  CAN. 


HAVE  YOU  BOOKED  IT  YET  ? 


3868 


M  0  lio  n  Picture  News 


Southeastern  Exhibitor  AttcntioN.' 


is  comind 


to 


I.  T 


ftfc*      ..a^    .  i.t»* 


1 


NOW  BOOKING  ALL  OVER  THE  SOUTH 

WRITE  —  WIRE  PHONE 

SOUTHEASTERN  PICTURES  CORP. 

A.C.BROMBERG  (7^iv:jioA^^(7^it 

ei  WALTON  ST,.  33 4^  CARONDELET  ST, 

>VTLANTA  GA.       NEW  ORLEATsTS",  JLA. 


N  o  V  e  VI  h  e  r  2  g  ,   i  Q  i  Q 


3869 


England  £xhiltttor5  Attention! 

Read  what  this  Expert  Thinks  of 


This  Serial  is  Breaking  all  Booking  Kecords  all 
over  New  England  and  it  is  ^omd  to  break 

In  house  Kecords 

TO  SEE  IT  SCREENEDJSTOBOOKIT! 

LIGHTNING  PHOTOPliffS  SERVICE  of  N.E. 

H.HIRSCH,  j^iUKAOEH, 
20  MELROSE  ST.  BOSTON,  MASS. 


3870 


Motion   Picture  News 


jhe  greatest  serial  ever  made  ^ 

NOW  BOOKING^^ 

-for  ^^0^^^ 

GREATER    ^^^s  ^S^niERN 


NEW  YORK 


NjE^JERSEY 


INTERSTATEJIiLWS  Inc 

729  JE^^TH  AVE. 


JULIUS  SINCERF^  NEW  YORK  CITY 

it  if  itAnt  ALI  THERE" 


^NOV  BOOKING  FOR 

UPPER  NEW  YORK  STATE 

DOOIEY  EKCHANGEitic. 

338  PEARI.  ST.  44iamtkWari«n.St. 

BUfFAIONY.  SyitA£US£.N.Y. 


November  29.    i  Q  1  9 


3871 


coming  to  Eastern  Veni^ 
anrf  SaNew  Jeisey  exhi^^rs! 

Now  Boohing^^^ 
all  over  tlie^r 

terrritoiar 


Write -WiT^^hone 
Yom  Oj^m  Dates 


METRO  mM  EXCHANGE 

132^1NE  STREET 

PHip^ELPHIA ,  PA 


ROBT.LYNCH 


G.E.SCHWARTZ 

IN  CHARGE  OF  SERIAL 


WestcrnPennaudWcst  Virginia 
Exhibitors  are  booking  Solid! 


ill 

ril 

IT 

GET  IN  TOp^WITH  US 
^gg^^D  ASK  TO  HAVE 

•^SStest  of  all 

Aerials  screened. 


Diamond  Film  Exchange 

JACK  GSIEBl,  MANAGER. 

412  JERRY  STREET 

PITTSBURG,  PA. 


November  29,  i  9  i  9 


I 


3873 


Bieakm^  All  Box-Office  Records! 

William  Russell  in 


3K74 


Motion  Picture  News 


AT  EVERY  THEATRE  IN  AMERICA 


WHERE  THEY  HAVE  BEEN  SHOWN 

HALL   ROOM    BOYS  COMEDIES 

HAVE     MORE    THAN    MADE     GOOD  EVERYWHERE 


DON'T  HESITATE 


Consolidated  Film  Corp.,  San  Francisco, 
Cal. 

For  California ,  Arizona  and  Nevada 
Celebrated  Players  Film  Corp.,  Chicago 

For  Illinois  and  Indiana 
Quality  Film  Co.,  Pittsburg,  Penn. 

For  W.  Pennsylvania  and  W.  Virginia 

Masterpiece  Film  Attractions,  Philadel- 
phia, Pennsylvania 
For  E.  Pennsylvania  and  S.  New  Jersey 


DON'T  DICKER 


BOOK  THEM   TO-DAY  AT 

Merit  Film  Corporation,  New  York  City 
For  New  York  State  and  N.New  Jersey 

Standard  Film  Service,  Cleveland,  Ohio 
For  Kentucky,  Ohio  and  Michigan 

Exhibitors  Film  Ex.  of  Washington,  D.  C. 

For  Delaware,  Maryland,  District  of 

Columbia,  Virginia 
Greater  Features  Inc.,  Seattle,  Wash. 

For  Washington,  Idaho,  Montana  and 

Oregon 


First  National  Exhibi  tors  Circuit  of  N .  E . 
Boston,  Mass. 

For  New  England  States 
Premier  Pictures  Corp.,  Charlotte,  N.  C. 

For  North  and  South  Carolina,  Georgia 

Tennessee,  Florida.  Alabama 
Southwestern  Film  Corp.,  Dallas,  Texas 

For  Texas,  Oklahoma  and  Arkansas 
Standard  Film  Corporation.  Kansas  City 
and  St.  Louis.  Missouri 

For  Missouri  and  Kansas 


Produced  by  NATIONAL  FILM  CORP.  OF  AMERICA 


For  Particulars  as  to  Booking,  write 


JACK  &  HARRY  COHN 


1600  BROADWAY 

NEW  YORK  CITY 


ov  e  mh  e  r  3g  ,  1919 


3875 


Hi 


e 


LostBattalion 

S     ASHKS  AUi  RBCORD5 


iJiave  Dlaved 


TheLost  Battalion" 

this  week  in  thiee 
towns  and  it  l)eat 
the  record  of  Mickey" 
^The  MiRAasMAN"  and^ 

"YaMEEDoODIE  iwBEBim 

It  gave  excellent 
satisfaction  and  I 
lookforwaidtothi^ 
show^maJong  moi-e 
clean  money  than 
any  two  of my^  other 
bi|  attractions.  1  expect 
to  brealc  all  records 
inRocliestex  on  a 
two  weeks  showing 
commencing  Nov.l6th! 

GabdinerSynbicaxe 


BUFPALO,  M.V. 


Edward  A. 
MacManus' 
Great 
Production 


FOR  STATE  RIGHTS  ^ 
ADDRESS  ALLl^EQUESTS  TO 

WH. PRODUCTIONS  CO 

71  Westa3.dSt.New^rk 


STATE  RIOHT  BUYERS  INVESTKiATE !! 


S ee  what  is  in  it ! 


For  Territorial  Rights  Addi-ess  All  RecLuests  to 

W.  H .  PRODUCTIONS  CO. 

71  West  lyd.  StNewTfork. 


Tirst  Rele-ase 

October  20 

Prints  MOW  in  Viands 
of  these leadini 
INDEPENDENT 
EXCHANGES 


N.  ,and 

Dakota. 
KANSAS  CITY 

Crescent  Film  Co., 

315  Gloyd  Bldg. 
Kansas,  West  Missouri. 

MILWAUKEE 

Mid-West  Di«trtbatlns  Co., 
Southern  Wisconsin. 

NEW  YORK 

First  National  Elxchanse.  •  Inc., 

509  Fifth  Ave. 

New  York.  Northern  New  Jersey. 
BUFFALO 

First  National  Kxcbange,  Inc., 

145  Franklin  St. 
Northern  New  York. 
CLEVELAND 

Standard  Film  Serrice  Co., 

316  Sloan  Bldg. 
Northern  Ohio. 

DETROIT 

Standard  Film  Serrice  Co., 

Joseph  Mack  Bldg. 
Michigan. 
CINCINNATI 

Standard  Film  Service  Co., 

Film   Exchange  Bldg. 
Southern  Ohio  and  Kentucky. 

ST.  LOUIS 

Standard  Film  Corp., 

.     3317  Olive  St. 

Missouri. 
BOSTON 

American  Feature  Film  Co., 
60   Church  St. 

Massachusetts,    Maine,    New  Hampshire, 
Vermont. 
NEW  HAVEN 

American  Feature  Film  Co., 

126  Meadow  St. 

Connecticut  and  Rhode  Island. 
ATLANTA 

E,  and  H.  Film  Distributing  Co., 

Moore  Bldg. 

N.    and   S.    Carolina,   Georgia,  Alabama, 
Tennessee  and  Flqrida. 
NEW  ORLEANS 

E.  &  H.  Film  Distributing  Co., 
Louisiana,  Mississippi. 


Ceorce  Ovey 

Lillian  Bi RON  ^i^d  -tkeQ-ayetyCirls 

UKider  direction  oj-  CRAIG  HUTCHINSON 
^jjjjiA-^  1501  Power  St.  Los^A^eles,  Ca 


rran^ements  for  other 
territory  pending 


Picturized  From 
HAL  DUD'S 
Lci^inialeStcj^  Ploy^ 
Kredea  Jby  ^Bei^romBrackeii 
Pi'oduced  hy  Ihe 
NATIONAL  rilM  COia>OHAlIQN[ 

of*  America, 
Executive  Offices  ^^IfiOOflwyNew^] 


The  Boston  Post  said:— 

"Laughter  chased  tears  and  tense  expecta- 
tion held  a  large  audience  fascinated  at  the 
first  public  performance  of  "The  Confes- 
sion"— the  film  version  of  Hal  Reid's  love 
lyric  of  sublime  faith  on  trial.  Only  a  vet- 
eran playwright  could  have  written  such  a 
drama  as  "The  Confession".  Only  with 
the  last  scene  does  the  tremendous  tension 
relax." 

The  Boston  Herald  said:— 

"The  Confession"  can  without  hesitation  be  placed  alongside  "The 
Birth  of  a  Nation",  "Broken  Blossoms"  and  other  film  masterpieces 
shown  in  this  city  in  the  last  few  years.  It  is  a  soul  stirring  picture  with 
sentiment  that  rings  true  and  a  plot  unique." 


The  Boston  Daily  Globe 
said:— 

"The  author  has  skillfully  wrought 
into  his  tale  a  charming  love  story 
and  a  background  on  which  humor 
and  pathos  of  a  telling  sort  are 
beautifully  painted." 


The  Boston  Traveller  said:— 

"Before  a  large  and  enthusiastic 
audience  the  motion  picture  drama— 
"The  Confession"  had  its  first  presen- 
tation in  Boston  last  night.  At  the  hour 
of  performance  the  box  office  was 
fairly  stormed  by  crowds." 


A  tremendous  dramatic  sensation 
played  by  an  all  star  cast  including 
Henry  B.  Walthall,  brilliant  star  of 
"The  Birth  of  a  Nation. ' ' 


What  more  need 
we  say? 


Picturized  from  fft 
Reid's  big  legitimat 
stage  play  —  directed 
by  Bertram  Brackei^ 


Presented  by  George  H.  Davis 


Produced  by  the 

NATIONAL  FILM  CORPORATION  OF  AMERICA 


H.  M.  RUBEY,  Pres.  Executive  Offices,  1600  BROADWAY,  NEW  YORK        joe  brandt,  Gen  i  Repi 


HONEY"' 

^EXPLOITATION 

^  THE  NAME 

LILLIAN  WALKER 

$  i,ooaooo 

REWARD 

THE  SERIAL 

ARTHUR  B- REEVE 
AND  JOHN  W'GREV 
DlRECTED^By  GEORGE  A' LESSEY 

GROSSMAN  PICTURES, INC. 

ITHACA,  NEW  YORK 


THEY 

SAW  AND  BOUGHT 


AYWON  FILM 
CORPORATION 

NEW  YORK 

CELEBRATED  PLAYERS 
FILM  CORPORATION 

CHICAGO 

SCREEN  ART  PICTURES 
CORPORATION 

PHILADELPHIA 

EASTERN  FEATURE 
FILM  CORPORATION 

BOSTON 

REGAL  FILMS,  LTD 

TORONTO,  CANADA 

o.^.  EXPORTS  IMPORT 

iT^cA.  FILM  CORPORATION 

HE?rws^'  FOREIGN  RIGHTS 

O^Scef:  no  WEST  42^^81.,  NEWYORK 


November  2  g ,   i  ^  i  g 


3883 


MOTION  PICTURE  PRODUCING 
COMPANY  of  AMERICA 

Incorporated  1919 
398  Fifth  Avenue  New  York  City 

Announces  that  it  is  producing  a  series  of  comedies  at  ts 
studio,  Dongan  Hills,  Staten  Island,  starring  the  well- 
known  comedian 

SAMMY  BURNS 

These  comedies  will  be  in  two  reels  and  will  be  released 
under  the  general  title  of 

KING  COLE  COMEDIES 

For  Information  Address 

JOHNSON  &  HOPKINS  CO. 
398  Fifth  Avenue 
New  York  City 

Finance  Capitol 
Construction  Management 


Motion  Picture  News 


WILLIAM  |L.  SHERRILL  TAKES  PLEASURI 

IN  TANNOUNCING 

^^  Miss  Ruth  Clifford  ^ 

the  Most  Radiant  Personality  of  the  Screen 

•AND 

Mr.  Jack  Sherrill 

the  Athletic  Juvenile  of  the  Cinema 

AS  CO-STARS,  SUPPORTED  BY 

Mr.  Edwards  Davis,  Mr.  Sidney  Bracy, 
Miss  Corene  Uzzell  and  a  Cast 
of  Superb  Artists  in 


FOR   FURTHER  PAR 

THE  FROHMAN  AMUSE, 

WILLIAM  L.  SHER 

\ 

310  TIMES  BUILDING,  NEW  YORK  CITY  j 


 lli 


November  29,   i  9  i  9 


lillll 


3885 


THE  GREATEST  SERIAL  THE  WORLD 

HAS  EVER  SEEN ! ! 

The  Invisible  Ray! 

Written  by  Mr.  Guy  McConnell  and  Directed  by 
Mr.  harry  Pollard 


A  Dynamic  Serial  in  15  Unparagoned  Episodes  of  Mystery, 
Intrigue  and  Dramatic  Sensationalism 


This  advertisement  is  merely  preliminary  to  an 
astounding  and  extensive  trade  paper  advertis- 
ing plan  to  exploit  what  we  promise  is  the  only 
feature  serial  that  will  be  far  and  above  all 
competition. 


TICULARS  ADDRESS 


MENT  CORPORATION 


RILL,  President 


Foreign  Distributors:  J.  Frank  Brockliss,  Inc. 
729  Seventh  Avenue,  New  York  City 


3886  Motion  Picture  News 


REX  BEACH,  BRET  HARTE,  STEWART  EDWARD  WHITE,  ZABE  CRE¥ 

Never  realized  in  fiction  characters  such  as  will  be  portrayed  by 


MISS  MYNA  CUNARD 


THE  COW-GIRL" 


in 


Twenty-six  two  reel  dramas,  breathing,  living  and  vividly  portraying 
the  strength  and  hazards  of  the  Far  West. 

MISS  CUNARD  OUT-HARTS  HART 

We  pride  ourselves  in  having  first  produced  Western  Dramas  with 
an  original  female  Western  character,  and  the  reception  these  received 
justifies  our  continuing  this  class  of  production  upon  a  more  extrav- 
agant and  pretentious  scale.  Stories  of  grit,  action,  pathos,  the  star 
character  in  which  will  be  portrayed  by  youth,  beauty  and  daring. 


To  be  released  through  responsible  State  Right  Exchanges 

THE  1  FROHMAN  AMUSEMENT  CORPORATION 

WILLIAM  L.  SHERRILL,  President 

310  Times  Building  New  York  City 


I 


November  2  g ,   i  9  i  9 


3887 


HARRY  HOUDINI,  PRCS. 


ALFRED  DAVIDSON,  SCC  V  &  thcas. 


T.  WCISS  HAROEC^,  Vicc-PRCS 


LABORATORI  ES 


OF 


FILM  DEVELOPING  CORPORATION 


216-222  WEEHAWKEN  STREET 

WEST   HOBOKEN,   N.  J. 


(4800 / 
PHONE-i4801  hUNION 


:^4801  ^ 
I  4802 1 

Developed  the  Negatives 

OF   THE    FOLLOWING  PICTURES 
^Being  shown  now  at  Capitol  Theatre,  N.  Y.) 

1.  A  STAR  OVER-NIGHT 

2.  WINNING  HIS  WIFE 

3.  FIGHTING  MAD 

4.  OUR  HONORABLE  TAD 

5.  THE  MIGHT  OF  LOVE 

6.  SHE  IS  EVERYWHERE 

7.  THE  INNER  RING 

8.  ROMEO^S  DAD 

9.  TOM'S  LITTLE  STAR 
10.  THE  MADONNA  OF  THE  SLUMS 
n.  HIS  WOMAN 
12.  THE  MAD  WOMAN 

 AND  WE  PRINTED  

THE  ARIZONA  CATCLAW 
ROMANY,  WHERE  LOVE  RUNS  WILD 
THE  STEEL  KING  (To  be  released) 
A  BROADWAY  SAINT 
COAX  ME 

THE  AMERICAN  WAY 

THE  VALLEY  OF  THE  GIANTS 
THE  ROARING  ROAD 
THE  DESERT  HERO 

 AND  WE  ARE  NOW  PRINTING  


FOR 

STAGE  WOMEN'S 

WAR  RELIEF 


DISTRIBUTED  BY 
UNIVERSAL"'  FILM 

CORPORATION 


FOR 

WORLD  FILM 

CORPORATION 


FOR 

FAMOUS-PLAYERS-LASKY 
CORPORATION 


"THE  AMAZING  WOMAN" 
"TWELVE -TEN" 

ALL  OF  THE  PRINTING  [ 

WHY  NOT  TRY  US 
MR.  PRODUCER 


FOR 

REPUBLIC  DISTRIBUTING  CORP. 
BRITTON  AND  BUSCH 
LEWIS  J.  SELZNICK 

WHO'S  WHO,  INC. 


'.rank  Ferrandlnl 
.  Jlchmond.  Va 


lACOB  FABIAN 


Our  Next  Seven 


Not  hand  picked,  but  presented  in  the  order 
of  delivery    by    our    independent  producers. 


R..A.  ROWLAND 


Anita  Stewart,  "In  Old  Kentucky" 

Charles  Chaplin,  "A  Day's  Pleasure" 

Katherine  MacDonald,  "The  Beauty  Market" 

D.  W.  Griffith's,  "The  Greatest  Question" 

Norma  Talmadge,  "A  Daughter  of  Two  Worlds" 

Marshall  Neilan's  "The  River's  End," 

By  James  Oliver  Curwood 

Constance  Talmadge  in  her  third  production 


And  you  can  book  one,  two — all  or  a  few — on  an  individ- 
ual basis. 

We  promised  to  encourage  the  production  of  money  makers, 
"bigger  and  better"  pictures. 

Did  you  ever  know^  of  such  attractions  being  offered  on  a 
program  ? 


COl-FRED  ^LEVV 


W.  P.  DE^VEES 


3 


This  Next  Seven~~anJ  the  next,  and  next  seven  for  that 
matter — 


Don't  you  think  they  are  pretty  Fair  evidence  that  the  Circuit  is  making 
good  its  promises? 

Never  in  the  history  of  the  industry  has  any  one  organization  offered  such  a 
succession  of  money -maJzers. 


A  broad  assertion — but  you  I^now  it  is  true! 


The  Exhibitors  Defense  Committee 
advises  you — 

Don  *t  he  bluffed  into  selling  your  theatre. 

We  will  make  it  worth  twice  what  it  is  todav. 

Don 't  sign  long  term  contracts  for  film  service. 

WAIT  until  our  plans  are  announced. 


3 


PJ.SCMAEFER.  .'H 


NUUaRD  JOHNSON 


We  Know— 


What  Charles  Ray's  plans  will  mean  to  the  Circuit. 

Marshall  Neilan's  anibitions  to  outdo  his  previous  efforts. 

the  purpose  of  Joseph  M.  Schenck  for  bigger  caliber  pic- 
tures for  Norma  and  Constance  Talmadge. 

the  plans  of  Louis  B.  Mayer  and  Anita  Stewart  and 
Mildred  Harris  Chaplin;  and  they  are  ultra  ambitious. 

the  money  that  Mr.  Rork  and  Mr.  Fineman  propose  to 
spend  for  stories  and  on  productions,  for  Katherine 
MacDonald. 

the  success  of  "Back  To  God's  Country"  gives  us  great 
faith  in  the  plans  of  Messrs.  Curwood  Carver  and  Ship- 
man  on  James  Oliver  Curwood  productions. 

that  King  Vidor  has  the  ability  to  give  us  productions 
second  to  none. 

Henry  Lehrman's  first  comedy  for  us  promises  a  great 
future  for  him. 


3  E 


COL.FRED  LEVY 


New  affiliations  with  stars  and 
directors  now  being  formed. 

Make  it  safe  for  us  to  honestly  and  conscientiously  promise 
a  greater  array  of  real  special  feature  attractions  for  the 
future  than  we  have  had  in  the  past  —  and  this  statement 
is  made  with  several  of  this  season's  biggest  successes  in 
mmd. 

The  Circuit  is  but  two  years  old.  An  organization  that  has 
grown  so  rapidly  must  necessarily  have  made  a  few  mis- 
takes. We  have  profited  by  them  and  the  experience  so 
gained  will  enable  us  to  avoid  similar  errors. 

It  is  the  combined  sentiment  of  the  Exhibitor-members  of 
First  National  that  in  the  future  those  theatres  that  play 
First  National  Attractions  will  add  to  the  prestige  with 
the  public. 


WAIT 


Dont  Sell  Your  Theatre, 


'  m 


3892 


Motion  Picture  N  e  w  n 


o  PHOTOPLAY  o 
0  MAGAZINE  o 
o,    SCREEN  0 


loo' 


In  All  the  World-No  Single  Reel 
Box  Office  Attraction  Like  This! 

Every  month  —  informal  close-ups  of  half  a  dozen,  or  more, 
of  the  better-known  stars,  at  home,  at  work  and  at  play. 
A  mine  of  opportunity  for  live  exhibitors  —  the  one  short 
subject  that  pulls  business  like  a  serial  ! 

PHOrOPlAYMAGAZINE- 
SCREEN  SUPPLEMENT 

For  Instance  —  in  the  New  November  Release 

Gloria  Swanson,  Thomas  Meigham,  Theodore  Roberts  and 
Lila  LfCe  Filming  Cecil  B.  DeMille's  "Male  and  Female  " 
Mrs.  Charlie  Chaplin  —  Rambling  in  Hollywood  Gardens 
Pauline  Frederick  —  at  Home 
Bessie  Barn  scale  —  and  Husband 
Eddie  Polo  —  making  a  Still  Picture 

Booking  at  Eighteen  Exchanges  in  the  United  States  and  Canada 

)UCKnONAL  FI1.MS  CORPORAnON 


HAS  THE  QUALITY  CffiCULAnON  Of  THE  TRADE 


Volume  20,    No.  23 


November  29.  1919 


Don't  Be  Buffaloed! 


WE  want  to  put  forth  a  message  to  the  exhibitor 
with  all  the  emphasis  we  are  capable  of. 
We  want  to  back  it  with  the  utmost  sin- 
cerity and  with  our  complete  belief  in  the  solid  future 
of  this  industry. 

The  message  is:    Don't  be  buffaloed! 
Rumors,  tricks,  threats,  suspicions  are  flying  fast 
today. 

Forget  them. 

Just  remember  that  a  business  as  big  as  this  isn't  run 
on  pettiness.  It  is  shaped,  and  therefore  your  part  in 
it  is  shaped  by  big  business  laws  —  that's  all. 

It's  a  big,  solid,  permanent  industry.  And  as  the 
retailer  in  it,  the  man  betw-een  pictures  and  the  public 
3'ou  are  the  most  substantial  part  of  it.  You've  good 
solid  ground  under  your  feet.  If  you  feel  any  shaki- 
ness  it's  m  your  head,  not  in  your  feet.  It's  only  your 
imagination. 

Just  so  long  as  you're  a  good  showman  and  hold  your 
public  you  have  nothing  to  fear  from  any  man. 

But,  you  say,  you  can't  hold  your  public  without 
good  pictures;  and  you  are  fearful  of  your  future 
supply. 

Nonsense. 

Never  before  in  the  history  of  this  business  has  the 
outlook  been  so  promising. 

You  will  get  many  good  pictures  from  many  sources. 
And  you  always  will. 

No  one  concern  will  ever  control  the  supply  of  good 
pictures.  Corralmg  productions  is  as  futile  as  getting 
a  grip  on  quicksilver.  It  can't  be  done  —  that's  all. 
Il  won't  be  done. 

What  you  need  right  now  is  a  little  hindsight  and  a 
little  foresight. 

If  you  will  look  back  you  will  find  that  every  at- 
tempt to  close  and  control  this  market  has  failed  and 


that  furthermore  the  exhibitors  who  bowed  down  before 
the  menace  of  control  got  the  worst  of  it. 

If  you  will  look  ahead  you  will  see  the  solid  perma- 
nence of  this  business  of  making  and  showing  pictures 
to  meet  a  great  public  demand  —  and  your  own  solid 
and  permanent  part  in  it  as  an  independent  factor, 
shopping  freely  for  pictures  for  which  in  turn  the  pub- 
lic shops  freely. 

Don't  mortgage  that  future.  Don't  let  any  present 
bugaboo  fool  you.    Sit  tight  and  smile. 

Be  independent  —  and  you  11  win. 

sjc        ^  ^f: 

What's  the  Answer? 

have  spoken  before  of  the  great  new  aggrega- 
\\l      tion  of  picture  palaces  m  this  country.    It  is 

^  '  now  estimated  that  $76,000,000  have  been 
invested  in  these  buildings  within  the  past  year,  and 
since  the  armistice. 

We  have  spoken  of  the  huge  responsibility  placed 
upon  pictures  by  this  new  order  of  picture  theatre. 

It  is  a  huge  responsibility  —  because  of  the  huge  in- 
vestment, staggering  overhead  and  large  seating  capacity 
of  this  new  theatre  aggregation. 

We  have  thought,  for  instance,  that  these  new 
theatres  might  offer  a  booking  circuit  to  the  operatic 
stars  of  New  York  at  prices  they  could  not  refuse;  and 
thus  pictures  would  be  supplemented  with  the  art  of 
the  greatest  vocalists  m  the  world;  and  the  world  at 
large,  through  picture  theatres,  would,  for  the  first 
time,  hear  the  greatest  singers. 

Will  pictures,  alone,  present  pictures,  meet  this  new 
responsibility;  or  will  music  help  meet  it;  or  will 
pictures,  through  some  new  development,  of  and  in 
themselves,  rise  to  the  opportunity? 

We  like  the  last  thought  best.    Whatever  the  new 

\  Con  1 1  mill]  1)11  tir.i't  jxtiji  ) 


Wm.  a.  Johnston,  Pres.  and  Editor. 
Robert  E.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas. 
Fred.  J.  Beecroft,  Adv.  Manager. 


Published  on  Friday  every  week  by  MOTION  PICTURE  NEIVS.  Inc.,  729  Seventh  Ave.,  New  York,  N.  Y.  'Phone  g36o  Bryant. 
Chicago  Representative,  L.  H.  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative,  J.  C.  Jessen,  618  Wright 
and  Collander  Building  (Hill  at  Fourth  St.)  ;  'Phone  Pico  780.  Subscriptions  $2  a  year,  postpaid,  in  United  States.  Canada,  $4. 
Foreign,  $7.  N.  B. —  No  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agent 
who  ti.kes  your  subscription  show  his  credentials  and  coupon  book.   Western  Union  registered  cable  address  is  "  Picknews,"  New  York. 

Copyright  1919,  by  Motion  Picture  News,  Inc. 


3894 


liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^^ 


Motion  Picture  News 
IllllUlllllllllllllllllillllllllllllllllllllllllllllllllllllliiiliiii 


Editorially  Speaking: 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


Don't  Be  Buffaloed 

{Continued  from  preceding  page) 

development  or  supplement  it  must  not  and  certainly  it 
need  not  overshadow  the  picture  and  its  art  and 
amusement  possibilities.  We  haven't  sounded  these 
possibilities. 

At  any  rate  here's  food,  big  food,  for  our  best 
imaginations. 

Whoever  answers  it  will  stand  highest  m  today's 
show  world. 


Why  Not  Percentage? 

AN  exhibitor,  owning  a  chain  of  six  theatres  in 
Michigan,  replies  at  length  to  our  editorial  — 
"  Percentage  is  Coming.  "  He  is  a  Universitj'^ 
graduate,  a  director  and  officer  in  several  other  corpora- 
tions, and  he  has  spent  six  years  in  this  business  making 
3  success  of  his  group  of  modern  theatres. 

Such  a  business  man's  viewpoint  is  interesting. 
"  I  would  be  glad  "  says  he  "  to  do  business  in  this 
field  as  in  others.    But  I  can't.    Film  rentals  are,  most 
of  them,  arrived  at  by  a  species  of  poker  game  between 
exhibitor  and  film  salesman.    There's  no  stability. 

"This  Fall  I  was  asked,  in  one  town,  $150  for  a 
service  for  which  I  formerly  paid  $39.  We  finally 
compromised  for  $50. 

"  My  film  rentals  run  1 8  per  cent  of  my  gross  intake 
so,  by  your  figures,  I  am  paying  considerably  over  the 
average. 

"  Why  then  am  I  asked  a  raise  of  400  per  cent? 
It  makes  me  question  for  one  thing  the  honesty  of  the 
film  salesman,  especially  since  I  invariably  find  that  I 
can  always  do  better  business  by  going  direct  to  the 
exchange  manager. 

"  I  agree  thoroughly  with  your  statement  that  ex- 
hibitors who  hold  rental  prices  down  too  low  are  just 
as  much  to  blame  as  distributors  who  put  them  too  high. 
Theatres  must  have  pictures  and  pictures  must  have 
theatres  —  each  on  a  give-and-take,  fair-and-above 
board,  reasonable  basis. 

"  But  why  am  I  asked  a  raise  of  400  per  cent." 

We  might  reply  at  length  to  the  above  letter. 

But  one  answer  will  suffice. 

It  is:    Why  not  percentage? 

^  ^ 

Tomorrow's  Task 

THE  motion  picture  played  a  leading  role  in  the 
World  War. 
This  is  widely  known  and  freely  admitted. 
There  is  no  call  to  debate  here  upon  the  fact  nor  to 
trace  the  effect  of  the  pictures'  world-wide  campaign  of 
enlightenment. 


The  question  now,  the  all-important  question,  is: 
What  is  the  picture  to  do  for  the  after  war  situation? 

If  ever  enlightenment  was  needed  it  is  now. 

The  picture's  opportunity  is  a  great  one,  but  no 
greater  than  its  power. 

The  decision  to  use  the  power  and  certainly  not  to 
misuse  it  rests  with  the  makers  of  pictures. 

Radicalism  —  a  menace  greater  to  the  world's 
security  than  even  the  issue  of  the  war  itself  —  has 
filled  the  world. 

Radicalism  rests  upon  ignorance.  Perhaps  it,  in 
Itself,  cannot  be  untaught,  but  at  least  the  body  politic, 
the  substantial  citizen  majority,  can  be  taught  to  cast 
il  away. 

We  want  pictures  that  inculcate  patriotism,  good 
citizenship,  industry,  thrift  and  the  ideals  of  good 
government.  Above  all,  we  don't  want  pictures  that 
foster  passion,  prejudice,  that  inflame,  that  teach  wrong 
doctrines. 

The  press  isn't  free  from  radicalism.  The  picture 
is.  Let  us  guard  it  with  all  care.  May  it  never  carry 
a  flash  of  the  red  flag.  Let  it,  on  the  contrary,  so  ex- 
press itself  to  the  millions  that  no  hand  will  want  to, 
let  alone  dare  to  raise  a  single  symbol  of  anarchy. 

Much  can  be  done,  with  no  sacrifice  of  entertainment 
qualities,  to  reconstruct  the  world  back  into  mental 
health  and  happiness.  Much  harm  can  be  done  by 
anyone  who  otherwise  obeys  a  selfish  and  misguided 
impulse. 

The  American-made  picture  stands  first  today  the 
world  over.  It  can  win  new  laurels  as  a  spokesman  of 
Americanism  —  as  opposed  to  disorder,  violence  and 
bad  government.  No  American  will  make  a  picture 
that  expresses  anything  but  Americanism. 

Wm.  A.  Johnson 

*   *  * 

Longer  Runs;  Better  Prices 

A gradual   trend   toward  preference  for  productions  that 
will  play  for  three,  four  and  six  days  at  advanced 
prices  is  apparent  among  exhibitors  in  Eastern  Pennsyl- 
vania, according  to  W.  J.  Heenan,  an  exchange  manager  in 
Philadelphia. 

"  I  have  less  trouble  today  booking  attractions  at  $50  a 
day  than  I  did  a  year  ago  in  arguing  exhibitors  into  paying 
$25  a  day,"  he  declares.  "  This  is  true  particularly  in  the 
small  towns  in  this  territory.  For  instance,  the  first  two  Con- 
stance Talmadge  productions  released  by  First  National 
proved,  during  their  first  run  presentations  in  Philadelphia,  that 
they  were  entitled  to  be  called  '  six  day  '  pictures. 

"  It  is  for  this  class  of  attractions  that  exhibitors  are  most 
eager.  I  am  getting  $50  a  day  now,  in  scores  of  instances, 
from  exhibitors  who,  a  year  ago,  felt  that  $15  was  the  abso- 
lute maximum  they  could  pay  for  a  day's  service." 


N  ov  e  mh  e  r  2 9 .   I  9  I  9 

Brunei  Discusses  Percentage  Booking 


PAUL  BRUNET.  vice-president  and  general  manager 
of  Pathe  Exchange,  Inc.,  has  contributed  a  most 
interesting  discussion  of  percentage  hooking  follow- 
ing on  the  recent  editorial  by  William  A.  Johnston.  Mr. 
Bnmet  invites  a  general  discussion  of  the  subject  by 
producers  and  exhibitors. 

Motion  Picture  News  is  glad  to  extend  its  space  for 
the  publication  of  the  views  of  those  active  in  all  branches 
of  the  business  on  the  percentage  subject. 

Present  developments  in  the  distribution  and  booking 
of  pictures  are  certain  to  make  the  subject  of  percentage 
booking  one  of  the  vital  topics  of  the  coming  year. 

Mr.  Bnmet's  fair-minded  and  comprehensive  contri- 
bution starts  the  discussion  oflf  in  clean-cut  fashion. 
Robert  W.  Priest,  president  of  the  Film  Market,  Inc., 
is  another  film  man  who  has  taken  up  the  subject.  His 
views  will  appear  in  next  week's  issue. 
Mr.  Brunet's  letter  follows: 

Pathe  Exchaxge,  Inc.  Executive  Officers,  25  West 
45TH  street.  New  York  —  Office  of  Vice  Pres. 
&-  Gex'l  Manager. 

,  November  18,  1919 

William  A.  Johnston,  Esq.,  Editor  and  President. 
Motion  Picture  News.  Inc.,  729  Seventh  Avenue, 
New  York  city: 
My  Dear  Mr.  Johnston  : 

Your  leading  editorial,  "  Percentage  is  Coming,"  in 
last  week's  New's  opens  up  a  tremendous  field  for  dis- 
cussion, and  T  sincerely  trust  that  a  generous  number  of 
exhibitors  and  distributors  will  avail  themselves  of  the 
use  of  your  columns  for  the  purpose  of  a  symposium  of 
opinions  pro  and  con. 

Speaking  for  Pathe  Exchange,  Inc..  I  can  say  that  we 
heartily  favor  a  system  of  percentage  contracts,  provided 
always  that  a  mutually  equitable  arrangement  can  be 
arrived  at  as  between  exhibitor  and  distributor. 

Such  an  arrangement  cannot  be  decided  upon  hurriedly. 
There  are  a  great  many  aspects  to  be  considered.  But 
considering  the  number  of  years  that  the  percentage  con- 
tract has  been  the  standard  form  of  arrangement  with 
speaking  stage  road  shows,  and  further  considering  that 
the  said  arrangement  has  worked  in  an  eminently  satis- 
factory manner,  it  seems  reasonable  to  suppose  that  the 
percentage  contract  method  could  be  successfully  adapted 
for  use  with  motion  picture  bookings. 

Under  a  percentage  contract  plan  each  picture  would 
rely  upon  its  box  ofifice  attractiveness  —  the  public  would 
set  the  value  —  just  as  in  the  case  of  stage  plays.  The 
present  very  arbitrary  method  of  bargaining  between  the 
exhibitor  and  salesman,  where  the  buyer  and  the  seller 
each  places  what  must  necessarily  be  a  purely  hypothetic 
value  upon  the  product,  would  be  relegated  to  the  discard, 
and  an  era  of  absolutely  fair  trading  would  be  ushered  in. 

The  division  of  gross  receipts  under  a  percentage  con- 
tract plan  would  form  the  first  stumbling  block,  for  as 
a  rule  the  theatre  men  have  insisted  upon  their  "nut" 
being  first  taken  out  of  the  receipts.  It  is  for  this  reason 
that  Pathe  has  hitherto  discouraged  percentage  bookings 
excepting  in  cases  where  the  exhibitor  will  agree  to  give 
our  picture  or  pictures  a  clear  share  of  the  gross  receipts 
without  any  deductions  whatsoever.  The  picture's  share 
of  the  box  ofifice  takings  must  of  necessity  vary^  under 
different  circumstances.  In  the  biggest  theaties  where 
money  is  lavished  upon  expensive  orchestras  and  singers, 
where  big  exploitation  campaigns  in  newspapers  and  upon 
billboards  are  the  rule,  then  the  big  feature  picture  may 


not  be  entitled  to  more  than  iS%  of  the  gross  receipts 
—  on  a  $10,000  week's  business  this  would  mean  $1,500 
to  the  big  feature  and  $8,500  to  the  theatre  for  the  rest 
of  the  programme,  rental,  advertising,  management,  over- 
head expenses  and  profit.  But  if  the  big  feature  failed  to 
draw  the  expected  gross  and  only  played  at  $5,000  on  the 
week,  its  share  would  be  only  $750. 

In  first  class  neighborhood  houses  which  rely  almost 
wholly  on  the  pictures  to  attract  the  crowds,  and  where 
the  musical  progranmie  is  a  comparatively  unimportant 
item,  the  big  feature  is  of  course  entitled  to  a  larger  share 
of  the  gross  receipts  —  say  2cy%  —  and  in  very  small 
houses  where  the  picture  is  everything  it  is  entitled  to 
25%  of  the  gross,  clear  of  any  deductions  whatsoever. 

The  above  figures  are  given  more  or  less  in  a  hypothe- 
tical sense.  I  would  say  they  would  apply  onl\-  in  the  case 
of  a  very  average  feature  but  they  serve  to  illustrate  my 
point.  A  production  of  unusual  box  office  merit  which 
would  naturally  increase  the  exhibitor's  business  much 
above  his  normal  receipts  would  be  entitled  to  a  much 
larger  share  of  the  gross  receipts. 

In  addition  to  the  actual  sharing  terms  of  percentage 
contracts,  there  are  obviously  other  vexed  questions  which 
would  have  to  be  "  ironed  out  "  before  a  proper  basis 
could  be  fixed  upon.  The  chiefest  of  these  are:  Check- 
ing up  the  house  at  every  performance.  It  is  impracti- 
cable to  travel  managers  to  check  up  the  house,  and 
collect  the  picture's  share  nightly,  as  is  done  with  road 
shows,  but  some  method  must  be  devised  whereby  the 
distributor  can  have  assurance  that  he  will  receive  a  true 
and  correct  accounting  of  gross  takings. 

This  matter  of  percentage  is  such  an  important  question, 
and  one  which  will  have  such  far-reaching  effects  upon 
motion  picture  distribution  in  the  future,  that  1  would 
respectfully  suggest  for  your  consideration  the  idea  of 
your  opening  up  your  columns  with  an  invitation  to  exhi- 
bitors and  distributors  to  contribute  their  opinions  for  the 
benefit  of  the  industry  as  a  whole.  At  the  end  of  the 
symposium  you  can  then  summarize  the  question  from 
both  standpoints,  and  in  your  usual  masterly  manner  out- 
line a  basis  for  percentage  contract  bookings  which  should 
serve  as  a  guide  to  exhibitors  and  distributors  alike. 

I  have  not  considered  it  necessary  to  comment  upon 
the  arguments  advanced  in  your  editorial,  because  it  is 
so  obvious  that  they  are  based  upon  common  sense  and 
a  desire  to  be  of  mutual  assistance  to  all  concerned.  As 
you  rightly  point  out,  there  exists  today  a  grave  amount 
of  inequality  in  the  method  of  booking  and  renting  motion 
picture  product.  The  "  one-man-town  "  exhibitor  is  forc- 
ing the  exhibitor  with  competition  to  pay  an  unequal  share 
of  the  production  and  distribution  cost  of  many  pictures. 
A  sensible  basis  of  percentage  contract  bookings  would 
set  right  such  situations,  would  give  the  actual  "  special " 
its  due  share  of  the  money  which  it  has  attracted  to  the 
box  ofifice,  and  would  pay  to  the  mediocre  picture  a  real 
and  not  a  false  and  exaggerated  and  purely  hypothetical 
value. 

As  a  means  of  eliminating  the  unfit  in  pictures  I  can 
think  of  no  quicker  or  better  means  than  percentage  book- 
ings. Distributors  of  sterling  product  would  have  no  need 
to  fear  percentage,  nor  should  fair-minded  exhibitors 
object  to  giving  the  box  ofifice  attraction  a  proper  share 
of  the  gross  receipts  which  it  is  responsible  for. 

The  road  show  which  fails  to  attract  worth  while 
business  is  quickly  called  in  from  the  road.  Why  should 
we  in  this  industn,-  continue  to  bolster  up  a  system 
{Continued  ov  page  3896) 


3896  Motion  Picture  News 

W,  A.  Johnston  Editorial  Brings  Straight   Talk  From  Harold  Franklin 


"P 


JCTURES  AND  THEATERS,"  the  edi- 
torial by  William  A.  Johnston  in  last  week's 
issue  of  Motion  Picture  News  brought  a 
speedy  response  from  Harold  Franklin,  managmg  di- 
rector of  Shea's  Hippodrome,  Buffalo.  The  up-state 
theater  man  talks  straight  from  the  shoulder  in  his  en- 
thusiastic approval  of  the  editorial  and  minces  no  words 
in  discussing  the  big  developments  takmg  place  in  the 
industry  at  the  present  moment. 

As  we  go  to  press  words  of  praise  for  the  editorial 
have  also  been  received  from  other  prominent  exhibitors 
throughout  the  country.  These  letters  will  be  published 
in  next  week's  Motion  Picture  News. 

Harold  Franklin's  communication  reads  as  follows: 
Mr.  Wm.  a.  Johnston, 
Motion  Picture  News, 
New  York,  N.  Y. 
Dear  Mr.  Johnston: 

YOUR  editorial  "  Pictures  and  Theatres  "  hits  a  vital 
spot !  It  expresses  what  is  in  the  mind  of  most 
exhibitors,  and  it  is  gratifying  that  your  influential 
pen  is  directed  towards  a  frank  discussion  on  what  is 
perhaps  the  most  momentous  situation  in  the  history  of 
the  motion  picture  industry. 

It  is  quite  evident  that  a  group  of  men  are  conspiring 
to  secure  control  of  the  industry.  That  is  their  privilege 
if  they  can  get  away  with  it,  but  it  is  not  to  be  expected 
that  exhibitors  who  have  had  a  great  deal  to  do  with  the 
growth  of  our  industry  will  stand  idly  by  and  let  anyone 
take  their  business  away  from  them. 

If  it  is  the  plan  of  certain  producers  to  monopolize  the 
industry,  by  securing  theatres,  they  can  find  comfort  in 
the  fact  that  history  shows  that  even  '  Nations  '  have  met 
with  disaster  whenever  selfishness  exerted  itself  to  an 
extreme. 

We  will  never  have  a  monopoly  in  the  Motion  Picture 
industry ;  not  as  long  as  cameras  click,  and  directors  and 
stars  make  pictures.  Talent  cannot  be  bartered  or  con- 
trolled the  sarrys  as  merchandise,  and  fortunately  the 
principal  factor  of  success  in  either  the  making  of  pictures 
or  the  operation  of  theatres  are  men  and  women  of  talent. 

As  soon  as  it  is  definitely  shown  that  any  producer, 
distributor,  or  exhibitor  is  trying  to  become  the  "  Dictator  " 


of  the  motion  picture  industry,  the  law  of  self  preservation 
will  assert  itself.  In  fact  already  we  have  heard  a  rumble 
from  the  Coast  where  certain  directors  have  declared 
themselves  independent  of  any  producer  or  distributor. 

A  monopoly  would  hit  director  and  stars  most,  and  they 
know  it.  Only  by  healthy  open  competition  amongst  pro- 
ducers can  the  star  and  director  thrive.  This  can  always  be 
relied  upon  as  a  stabilizer  of  the  industry. 

Both  directors  and  stars  have  finally  realized  that  they 
don't  need  the  producer  or  distributor  to  make  good 
pictures  and  distribute  them.  No  exhibitor  need  fear 
the  future.  i 

We  all  remember  the  sad  end  of  the  General  Film 
Company,  that  at  one  time  planned  to  dominate  every- 
thing in  the  industry.    History  will  repeat  itself. 

The  motion  picture  industry  has  thrived  through  com- 
petition. Exhibitors  and  producers  have  prospered 
together.    Both  have  had  an  equal  share  in  its  growth. 

The  future  will  see  greater  cooperation  between  exhib- 
itors than  in  the  past.  In  some  instances  interests  will  be 
merged  and  mutual  benefit  organizations  will  spring  into 
being.  One  thing  is  certain,  that  if  neccessary  the  inde- 
pendent exhibitors  will  have  the  power  to  form  a  coopera- 
tive organization  that  would  stagger  the  "  monopolists." 
It  will  be  said,  of  course,  that  it  can't  be  done  —  that 
exhibitors  will  never  agree  to  agree.  But  necessity  is  the 
mother  of  invention.  What  an  opportunity  for  a  big 
organization  run  on  square  lines 
which  directors  and  stars  could 


cooperative  exhibitors' 
as  an  agency  through 
book ! 


Sincerely, 

Harold  Franklin 


ROYAL  GUEST  AT  FOX  THEATRE 

THE  William  Fox  Academy  of  Music  was  the  scene  of  an  historic 
occasion  on  Wednesday,  November  19th,  when  his  Royal  Highness 
the  Prince  of  Wales  attended  a  motion-picture  performance  arranged 
especially  in  his  honor  by  the  William  Fox  Fi^m  Corporation.    The  large 
theatre  was  crowded  to  the  doors  by  a  great  audience  which  grasped 
every  opportunity  to  cheer  and  applaud  the  distinguished  guest. 

The  Prince  surrounded  by  a  group  of  notables  occupied  the  left-hand 
stage-box  during  the  entertainment  which  followed  immediately  upon 
his  arrival  shortly  after  two  o'clock.  The  orchestra  of  the  theatre  was 
occupied  chiefly  by  troops  in  the  uniform  of  the  British  Army.  The 
rest  of  the  house  was  taken  possession  of  by  a  great  crowd  of  civilians 
until  almost  every  seat  in  the  big  theatre  was  occupied. 

The  program  for  the  afternoon  included  a  Mutt  and  Jeff  picture, 
entitled  "Sound  Your  A";  a  Sunshine  Comedy,  entitled  "The  Yellow 
Dog  Catcher,"  featuring  Tom  Kennedy;  and  a  special  edition  of  the  Fox 
Screen  "  News "  which  showed  the  Prince's  arrival  in  New  York  and 
his  reception  at  the  City  Hall  on  the  day  before. 


Brunei  Discusses  Booking 

(Cniitiiu't'd  fr())i:  page  3895). 
which  permits  (as  at  present)  totally  unattractive  photo- 
plays to  be  foisted  on  exhibitor  and  public  ? 

For  all  first  run  houses  in  key  centres  I  am  heartily  in 
favor  of  a  percentage  booking  basis.  Let  the  public 
decided  the  value  of  a  picture.  When  that  value  has  been 
arrived  at,  it  will  be  an  easy  task  to  place  a  fair  price 
upon  runs  in  the  secondary  metropolitan  houses  and  the 
theatres  in  smaller  towns. 

But  in  this,  as  with  all  other  evolutionary  measures,  we 
must  proceed  with  caution,  and  "  make  haste  slowly." 
  I  am  looking  forward  with  keen  an- 
ticipation to  reading  the  opinions  of 
exhibitors  and  distributors  upon  this 
momentous  question,  and  hope  that 
the  response  to  >  our  editorial  will  be 
a  generous  one,  representative  of  the 
entire  industrv. 

Ven-  trulv  vours, 
PATHE  EXCHANGE,  INC. 

Paul  Brunet 
Vice  President  &  Gen'l  Mgr. 


Peter  Smith,  Jr..  Youngest 
Publicist 

Novetmber  12  marked  the  arrival  of  Peter 
Smith,  Jr.,  weight  seven  pounds,  one 
ounce.  The  father,  one  of  the  fcest-known 
publicity  men  in  the  business  and  now 
connected  with  the  Marshall  Neilan  enter- 
prises, has  been  the  recipient  of  congratula- 
tions from  scores  throughout  the  trade. 


N  o  7'  c  tn  b  e  r  2g  ,   i  p  i  p  3897 


French  Film  Industry  Ceases  Marking  Time 


'Y'HE  following  picture  of  Motion   Picture   iraae  conaittons  m    trance,  comes 
from  the  pen  of  Royal  V.  Rothermel,  who  has  recently  returned  from  abroad, 


Distinguished  Audience 
Sees  "  The  Undercurrent  " 

OELDOM  has  a  motion  picture  attracted 
^  to  a  theater  an  audience  as  distin- 
guished as  that  which  will  on  Saturday 
evening  of  this  week  attend  the  Capitol 
Theater,  New  York,  to  see  "  The  Under- 
current," Guy  Empey's  special. 

The  audience  will  include  the  two  hun- 
dred members  of  the  International  Com- 
merce Commission  who  have  been  meeting 
in  Washington,  the  consul  general  of  Great 
Britain,  France  and  Belgium,  General 
Pershing,  General  Bullard,  commanding  the 
Department  of  the  East,  and  Rear  Admiral 
James  H.  Brennan. 


trade  conditions   in  Frat 

pen  ot  Koyal  .        _  ^  , 

where  he  had  opportunity  of  studying  the  film  situation  thoroughly  and  at  close 
hand 

By  Royale  V.  Rothermel 

As  I  see  it,  after  two  years  of  intimate 
association  with  her  people  in  every  sec- 
tion of  the  country,  mingling  with  ihem 
on  their  own  ground  and  speaking  their 
language,  France,  always  ac.epted  without 
question  as  France  the  artistic,  is  turning 
to  the  development  of  France  the  practical 
France  the  commercial,  and  in  line  with 
this  reawakening,  for  it  is  not  new  for  her 
to  be  either  practical  or  commercial,  she 
has  already  turned  an  appraising  eye  on 
her  cinema. 

And  no  wonder.  Fully  conscious  of  the 
preeminent  position  she  has  ever  held  in 
the  world  of  .Art.  she  has  been  shocked  as 
she  promenades  along  her  boulevards  to 
see  the  predominance  of  American  film  in 
her  theatres  and  with  an  hone.n  apprecia- 
tion for  their  surpassing  value,  realizes  that 
she,  France,  the  Queen  of  dramatic  ex- 
pression has  allowed  the  commerc-al  de- 
velopment in  her  own  home  of  the  greatest 
of  all  the  media  of  expression,  the  motion 
picture,  to  fall  into  alien  hands. 

At  first  sight  one  might  say  it  was  the 
war.  Certainly  that  had  much  to  do  with 
the  overwhelming  appearance  of  Ameri- 
can film  on  the  Fren-h  market  but  there 
are  reasons  deeper  and  mere  fundamental 
than  that  to  explain  why  the  I-'rench  pro 
ducer  never  has  been  able  to  feel  that  sure- 
ness  of  a  boundless  market  for  a  meritori- 
ous film  that  has  always  sustained  the 
American  in  his  investment.  I  should  say, 
after  very  careful  thought  given  to  the 
subject,  that  there  are  two  main  factors 
responsible,  the  French  motion  picture' 
theatre  itself  and  French  social  custom. 

In  respect  to  their  motion  picture 
theatres,  cinemas  they  call  them,  they  are 
where  we  were  in  1908.  Their  theatres, 
and  there  are  not  enough  of  them,  are  too 
small,  badly  lighted,  badly  designed,  poorly 
ventilated  and  uncomfortable.  Too  often 
they  have  narrow,  bare  wooden  seats  with 
aisles  set  too  close  together  and  have  one 
projector  running  film  that  we,  because  of 
its  age,  would  relegate  to  the  scrap  heap. 
As  a  natural  result,  they  cater  in  the  main 
to  transient  business,  never  even  influence 
a  large  proportion  of  their  rightful  trade 
and  with  it  all  charge  prices  that  here  in 
the  States  are  only  asked  by  the  best 
houses.  In  all  fairness,  we  must  take  into 
consideration  that  France  has  been  deprived 
of  the  possibility  of  building,  reconstruct- 
ing or  even  renovating  for  over  five  years 
but  then  we  are  speaking  of  conditions  as 
they  are  and  with  no  thought  of  invidious 
criticism.  I  merely  desire  to  point  out  a 
few  of  the  reasons  why  American  capital 
should  feel  attracted  to  this  field  and  why 
American  producers  may  look  there  for  an 
increasing  market  for  their  product. 

It  seems  that  no  concerted,  sustained 
action  has  been  taken  by  the  theatres  to  at- 
tract to  them  the  undeniably  large  potential 
element  of  the  general  public  in  whom  our 
managers  have  demonstrated  the  possibil- 


ity of  forming  the  picture  going  habit.  On 
the  contrary,  to  an  .Xmerican  at  least,  it 
seems  that  they  have  invented  ways  of  dis- 
couraging the  public.  Instead  of  buying 
your  ticket,  going  in  and  taking  your  seat, 
ycii  pass  through  a  inultitudc  of  hands  it 
seems  before  you  get  a  ticket  written  out 
for  you,  the  conference  over  the  seat  be- 
tween several  judicial  looking  gentlemen 
behind  a  high  judge's  bench  is  over,  your 
program  is  bought,  tips  dispensed  and  you 
finally  get  to  an  ordinary  seat  costing  from 
50  to  75  cents  that  has  nothing  in  the  wa\' 
of  romfort  or  beanty  to  recommend  it. 

While  on  the  subject  of  prices,  the 
French  managers  can  not  or  will  not  take 
to  the  theory  that  it  is  far  better  to  have 
a  full  house  at  1  franc  50  than  half  a  house 
at  2-50.  Attracting  the  masses  has  certainly 
not  reached  the  stage  with  them  by  a  very 
great  deal  that  it  has  with  us  and  until 
it  does  the  industry  in  France  will  con- 
tinue to  labor  under  difficulties.  They  also 
achieve  a  restricted  patronage  by  running 
but  one  show  a  night,  starting  late  and 
fini.shing  late,  w^ith  a  long  intermission  in 
the  middle  and  another  at  the  very  end  of 
the  show  just  before  the  American  comedy 
is  put  on.  They  can  in  this  way  fortify 
themselves  w-ith  the  necessary  vin  rouge, 
triple  sec  or  quinquina  for  the  atrocious 
things  those  foux  .Americans  do  to  them- 
selves in  their  comedies.  Vraiment.  c'est 
epatant ! 

An  automatic  ticket  vending  machine  with 
a  rapid,  clean  entry  to  your  seat  is  one  of 
the  details  they  have  yet  to  learn.  Indirect 
lighting  sufficient  to  avoid  the  necessity  of 
groping  around  in  the  dark,  sitting  in  fat 
ladies'  laps  and  standing  on  her  husband's 
toes  while  hunting  for  the  seat  is  another. 
A  clear,  sharp  picture  on  a  curtained 
screen ;  sloping  main  floors ;  (would  you 
believe  that  almost  without  exception,  the 
main  floor  is  level?),  fading  from  one  reel 
to  another  with  two  machines,  all  are  com- 
ing, they  have  got  to.  The  wonder  is  that 
pome  of  the  practices  that  we  have  come  to 
consider  as  essential  as  the  very  picture  on 
the  screen  are  known  to  so  few  of  the 
houses  in  France. 


It  Is  not  all  1(1  !)(.■  laid  at  tin-  dour  of 
the  theatre  manager  however.  It  must  be 
remembered  that  rapid,  convenient  trans- 
portation is  just  as  necessary  to  the  film 
industry  as  it  is  to  any  other,  probably 
more  so  and  I-"rancc  certainly  does  not 
know  the  pleasure.-;  brought  to  the  doors 
of  our  rural  and  semi-rural  populations 
by  high  speed,  frequent  interurban  electrics, 
does  not  begin  to  know  what  cheap  auto- 
mobiles mean  and  never  heard  of  street 
cars  and  subways  running  all  night,  nol 
even  in  peace  times  in  Paris. 

Closely  combined  with  this  situation  and 
also  powerfully  retarding  the  growth  of 
the  French  cinema,  is  French  social  custom. 
The  idea  of  a  young  man  casually  inviting 
a  well  brought  up  young  girl  to  the  theatre 
alone  with  him  is  unheard  of.  Their  social 
custom  places  him  under  the  necessity  of 
inviting  some  member  of  her  family  to 
accompany  them,  the  additional  cost  of 
which  together  with  the  well  know  tendency 
of  three  to  make  a  crowd,  cfTectually  mili- 
tates against  the  practice.  Imagine  what 
our  fortunate  theatre  managers  who  often 
fancy  themselves  badly  used  would  say, if 
they  had  to  combat  any  su-:h  situation  tend- 
ing to  keep  the  younger  element  from  their 
theatres. 

But  is  all  this  any  reason  to  be  dis- 
couraged over  the  future  of  the  cinema  in 
France?  Not  so's  you  could  notice  it  on 
the  screen !  The  theatres  report  a  steady 
even  rapid  growth  of  patronage,  the  busi- 
ness is  in  a  flourshing  condition  and  will 
continue  to  remain  so  for  as  far  ahead  as 
anyone  can  see  at  the  present  time.  There 
is  not  much  fear  of  the  theatres  losing 
ground  as  long  as  they  furnish  the  present 
excellent  grade  of  music  found  even  in 
the  smallest  house  in  the  provinces. 

Without  a  shadow  of  a  doubt,  the  next 
five  years  will  see  great  strides  taken  by 
either  French  or  .American  capital,  or  both 
combined,  to  bring  the  cinema  situation  up 
to  normal  and  in  keeping  with  the  prog- 
ress made  in  other  countries  in  the  in- 
dustry. Considering  the  inborn,  passionate 
love  of  the  French  for  the  theatre,  the 
studious  thought  they  give  to  relaxation 
and  the  enjoyment  of  life  as  contrasted  to 
our  mad  rushing  somewhere,  anywhere, 
no  matter  so  long  as  we  are  moving,  it 
is  an  indisputable  fact  that  the  motion 
picture  is  destined  to  find  one  of  its  fields 
of  greatest  growth  in  the  hospitable  soil 
of  France 


McGill  Coming  East  to  Exploit 
Picture  Production  of  Bible 

S.  E.  Snyder,  director  of  publicity,  in  a 
communication  recently  received,  informs 
that  J.  A.  McGill,  who  is  the  president  of 
the  Historical  Film  Company  of  .America, 
is  en  route  for  New  York,  where,  it  is  ex- 
pected, he  will  engage  in  publicity  work  in 
behalf  of  the  motion-picture  "  translation  " 
of  the  Bible  on  the  screen  —  a  production 
which  is  being  turned  out  by  the  organ- 
ization of  which  he  is  the  executive.  It 
is  announced  that  Mr.  McGill  will  stay  at 
the  Hotel  Astor  during  his  sojourn  in 
Gotham. 


3898 


Motion  Picture  News 


New  Exhibitor-Owned  Body  Digging  In 


President  Lee  Ochs  Already  Far  Ahead  on  Organization  Details 
For  Second  National  Exhibitors  Circuit ;  Detailed 
Statement  Explains  His  Plans 

PLANS  are  going  ahead  rapidly  for  the  active  operation  of  the  Second 
National  Exhibitors  Circuit,  the  newly  formed  exhibitor-owned  or- 
ganization'of  which  Lee  A.  Ochs  is  President. 
Mr.  Ochs  and  Nathan  Burkan,  the  attorney,  have  been  engaged  in  out- 
lining the  many  details  that  such  a  large  organization  entails  and  have 
been  giving  special  consideration  to  the  matter  of  franchises.  As  Mr. 
Ochs  laid  his  plans  well  in  advance,  went  over  the  ground  carefully  and 
inspected  the  various  territories,  it  is  now  a  case  of  selecting  those  appli- 
cations'that  seem  most  desirable. 

Although  detailed  announcement  of  the  plans  of  Second  National  are 
not  ready  at' this  time]  to  be  given  out  it  can  be  stated  that  arrangements 
are,  fasti  being  ^completed  not  only  for  the  granting  of  franchises  but  for 
thejproduction'of  pictures. 


Statement  by  Lee  Ochs 

Early  in  the  week  Mr.  Ochs  issued  the 
following  comprehensive  statement  of  the 
reasons  which  instigated  the  formation  of 
the  Second  National  Exhibitors  Circuit, 
and  the  accomplishments  expected  of  the 
body : 

"  In  inaugurating  the  cooperative  idea 
as  embodied  in  United  Picture  Theatres  of 
America,  Inc.,  and  in  carrying  forward  the 
work  of  organization  and,  later,  my  share 
of  the  administration  of  the  company,  I 
have  been  actuated  solely  by  the  earnest 
desire  at  all  times  to  be  of  real  help  to 
exhibitors  of  this  country.  In  this  work  I 
have  served  practically  without  remunera- 
tion of  any  kind  and  I  have  been  glad  in- 
deed to  do  so. 

"  But  the  time  has  now  come  when,  in 
justice  to  myself  and  my  family,  I  must 
engage  in  an  enterprise  which  will  insure 
me  a  reasonable  financial  return  from  my 
endeavors.  For  this  reason,  and  this  rea- 
son alone,  I  have  resigned  as  Vice-Presi- 
dent of  United  and  will  immediately  organ- 
ize a  company  that  has  already  been  in- 
corporated under  the  name  of  Second 
National  Exhibitors'  Circuit. 

"  In  taking  this  step,  I  feel  that  I 
am  in  nowise  injuring  United.  1  shall 
strive  always  to  further  the  interests  of 
that  organization  in  every  possible  way, 
for  my  belief  to-day  is  even  stronger  than 
ever  heretofore  that  the  United  plan  is  the 
best  that  can  possibly  ibe  devised  for  the 
theatre  owners  of  this  country.  Under 
the  able  administration  of  Mr.  J.  A.  Bcrst, 
its  president.  United  will  continue  its 
growth  in  strength  and  effectiveness. 

"  I  was  perhaps  one  of  the  first  ex- 
hibitors in  America  to  advocate  the  col- 
lective buying  idea  which  United  typifies. 
Several  years  ago,  when  National  Presi- 
dent of  the  Exhibitors  League  of 
America,  I  toured  the  United  States,  dis- 
cussing with  theatre  owners  ways  and 
means  of  combating  those  conditions  which 
enabled  the  film  companies  to  exact  ren- 
tals which  were  ruinous  to  the  exhibitor. 
At  a  meeting  of  theatre  men  from  the 
State  of  Washington,  held  about  three 
years  ago  in  Seattle,  I  strongly  urged  the 
formation  of  a  company  in  which  the  buy- 
ing power  of  exhibitors  would  be  pooled 
and  at  many  other  gatherings  in  various 


WIRE  BRIEFS 

Tarkington     Baker  General 
Manager  at  U-city 

FIRE  in  the  technical  department  of  the 
Robert  Brunton  studio  on  November 
16  caused  a  loss  of  $15,000. 

Tarkington  Baker  succeeds  Harry  Klein 
as  General  Manager  at  Universal  City.  Mr. 
Klein  has  left  for  the  East. 

Walter  E.  Greene  and  B,  Shulberg  have 
arrived  in  Los  Angeles  presumably  to  per- 
fect details  of  the  recently  organized 
producers  combine. 


parts  of  the  country  I  also  advocated  the 
pooling  of  buying  interests.  Without  ex- 
ception the  men  to  whom  I  talked  ap- 
proved the  idea  and  pledged  cooperation. 

"  Then  was  formed,  in  Februar\-,  1918, 
the  best  co-operative  exhibitor  owTied  or- 
ganization that  the  theatre  owners  of 
America  ever  had,  or  probably  ever  will 
have  —  United  Picture  Theatres  of  Amer- 
ice.  Inc.  I  was  its  president.  Shortly 
afterwards  I  laid  the  entire  plan  before 
Mr.  J.  A.  Berst,  a  man  capably  familiar 
with  every  branch  of  the  industry,  who 
had  been  prominently  identified  with 
every  big  movement  in  the  business  since 
the  inception  of  motion  picture,  a  man 
whose  honesty  and  integrity  has  never 
been  questioned.  Mr.  Berst  agreed  with 
me  that  the  time  was  ripe  for  a  co-opera- 
tive, exhibitor-owned  organization  and 
that  the  United  plan  was  flawless.  He 
was  offered  the  presidency  of  United,  ac- 
cepted, and  I  became  the  company's  vice- 
president. 

"Since  then  I  have  worked  tirelessly 
with  Mr.  Berst  building  up  the  organi- 
zation to  the  important  place  it  occupies 
to-day  in  the  motion  picture  industry.  It 
has  been  a  long  hard  task. 

"Had  the  exhibitors  given  United  the 
same  degree  of  support  that  it  was  en- 
titled to.  United,  within  a  few  months 
from  its  organization  would  have  reached 
that  stage  which  has  required  almost  two 
years  to  achieve.  But,  as  in  all  such 
broad  co-operative  movements,  the  ex- 
hibitors have  moved  slowly.  That  they 
have  moved  surely,  however,  its  evidenced 


by  United's  present  strength.  It  is  the 
duty  of  ever>'  exhibitor  to  give  to  United 
the  fullest  possible  support,  so  that  the 
organization  may  rapidly  double  its  pres- 
ent size  and  strength. 

"My  plans  for  the  Second  National  are 
not  the  result  of  an  over-night  idea.  I 
have  carefully  considered  the  matter  from 
everj'  angle  and  I  am  con\inced  there 
is  not  only  room  but  the  immediate  need 
for  another  film  company  owned  and  con- 
trolled by  small  groups  of  exhibitors  in 
the  various  exchange  centers.  On  April 
2nd,  last,  the  Second  National  Exhibitors 
Circuit  was  incorporated.  My  intention 
at  that  time  was  to  resign  from  United 
and  immediately  organize  Second  National 
but  at  the  earnest  request  of  Mr.  Berst  I 
deferred  launching  the  new  company  and 
remained  with  United,  even  though  it  en- 
tailed a  further  financial  hardship  that  I 
could  ill  afford. 

"In  leaving  United,  the  work  I  have 
been  doing  will  fall  into  capable  hands, 
for  the  company's  directorate  is  being  en- 
larged and  the  exhibitors  themselves  will 
henceforth  take  a  more  active  part  than 
heretofore  in  United's  management. 

"This  then  leaves  me  free  to  carrj-  out 
my  own  organization  plans." 


Curwood   Production  Soon  to  be 
Begun  in  Spokane 

Betty  Blythe,  leading  woman ;  True 
Boardman,  character  lead,  and  David  M. 
Hartford,  director  of  James  Oliver  Cur- 
v.-ood  productions,  have  arrived  in 
Spokane  to  begin  work  at  the  Pla>-ters 
studios  in  Minnehaha  park  on  the  first 
Curwood  picture  to  be  made  in  Spokane, 
"  The  Yellow  Back."  Several  other  mem- 
bers of  the  company  arrived  with  them. 
Mr.  Hartford  directed  "  Back  to  God's 
Country  "  for  Mr.  Curwood,  a  picture  that 
features  Nell  Shipman,  now  visiting  in 
Spokane,  with  Wellington  A.  Playter, 
president  of  the  studios,  as  heavy.  H.  B. 
Caw  er,  business  manager  for  Mr.  Cur^vood, 
is  expected  in  Spokane  this  week,  and  it 
is  the  intention  to  begin  work  on  the  new 
picture  immediately. 


Citizens  Organize  to  Erect  Their 
Own  Motion-Picture  Theatre 

A  novel  proposition  has  been  presented 
to  the  people  of  Kitchener,  Ontario,  for 
the  building  of  a  large  moving  picture 
theatre  in  that  center.  Mr.  F.  McCutcheon 
of  the  Star  Theatre,  Kitchener,  is  re-* 
sponsible  for  the  plan  which  provides  for 
a  popular  form  of  investment  on  the  pan 
of  local  citizens.  The  company  which  has 
been  organized  is  depending  entirely  on 
local  capital,  and  shares  are  being  issued  in 
the  form  of  $10  certificates  in  the  hope 
that  every  man  and  woman  in  the  city  will 
invest  a  small  sum  in  the  enterprise. 

The  proposed  theatre,  the  site  for  which 
has  already  been  secured,  is  to  seat  1,700 
persons,  and  will  cost  $150,000,  according 
to  estimates.  A  comparatively  large  sum 
of  money  has  been  subscribed,  it  is  an- 
nounced. 


November  29,   i  9  i  9 


3899 


Robertson-Cole  Announces  Contests 


Two  Automobiles  to  be  Given  and  Competitive  Letter  Writing 
Campaign  Among  Plans  to  Promote  the  Big 
Features  That  Will  be  Released 

CONTESTS  for  two  handsome  automobiles  and  the  starting  of  a 
competitive  letter  writing  campaign  for  prizes  totaUng  $500.00 
are  the  latest  announcements  of  the  Robertson-Cole  Company's 
plan  to  promote  the  big  features  about  to  be  released.  One  of  these 
machines  will  be  given  to  the  champion  Robertson  Cole  branch  manager 
on  the  new  Martin  Johnson  Pictures. 

The  salesmen  will  have  an  opportunity  to  prove  their  worth  in 
another  contest  for  an  auto.  This  prize  will  be  given  to  the  salesman 
who  secures  the  greatest  number  of  bona-fide  contracts  for  Robertson- 
Cole's  "Adventure  Scenics  "  up  to  midnight  of  December  i.  These  con- 
tests start  immediately. 


A  Chance  for  the  Fan 

The  third  competitive  plan  is  for  the  fan 
and  will  be  nation-wide.  In  the  big  Gasnier 
production,  "  The  Beloved  Cheater,"  fea- 
turing Lew  Cody,  Robertson-Cole  believe 
they  have  one  of  the  most  unusual  films 
ever  produced  and  to  further  exploit  it  are 
conducting  this  love-making  letter  cam- 
paign which  will  be  waged  in  its  favor. 

The  best  love  letter  written  to  Lew 
Cody,  care  of  Robertson-Cole,  1600  Broad- 
way, New  York  City,  will  earn  $150  in 
cash  for  the  author.  The  second  best  mis- 
sive will  gain  $100,  while  the  third  prize 
is  a  cash  bonus  of  $75.  The  fourth  prize 
will  be  $50,  and  the  next  best  five  love 
letter  writers  will  be  given  $25  each.  This 
plan  is  being  announced  to  fans  through 
national  advertising  mediums. 

In  keeping  with  the  ever-changing  pro- 
gram of  the  best  exhibitors  in  the  land  for 
short  subjects,  Robertson-Cole  in  present- 
ing Martin  Johnson's  stories  of  the  great 
South  Seas  attains  a  new  triumph  for 
scenic  beauty  in  photography  and  pictures 
that  grip  and  at  the  same  time  educate. 
A  publicity  and  advertising  campaign  in 
the  trade  papers  besides  the  simultaneous 
publication  of  the  story  of  Johnson's  trip 
in  over  300  daily  newspapers  in  the  United 
States  should  put  "  On  The  Borderland  of 
Civilization "  series  over  as  one  of  the 
best. 

In  addition  to  all  of  the  exploitation 
schemes  adopted  by  Robertson-Cole  for  the 
Johnson  series,  it  was  decided  to  wage  this 
prize  contest  rivalry  to  spur  the  branch 
managers  to  even  greater  success.  In  ad- 
dition to  putting  this  series  over  in  a  big 
manner,  the  contest  will  give  officials  of 
the  Robertson-Cole  Company-  a  better  in- 
sight into  the  individual  worth  of  the  men 
who  are  in  charge  of  the  various  ex- 
changes. 

The  prize  for  the  branch  manager  will 
be  a  machine  well  worth  driving  and  al- 
though announcement  was  made  but  this 
week,  many  already  have  commenced  to 
campaign  for  contracts  for  the  big  Canni- 
bal series. 

Officials  of  the  Robertson-Cole  company 
have  been  at  work  several  weeks  planning 
for  the  two  business  office  contests.  To 
make  it  absolutely  fair  for  the  smallest  as 
well  as  the  largest  exchange,  territon.'  has 
been  mapped  out  on  a  percentage  basis  and 
each  and  every  one  will  be  treated  in  the 
same  degree  of  fairness. 


$10,000,000 
Charters  Recorded  as  Granted 
in  Delaware 

Associated  First  Xaiional  Theatres,  Inc., 
$10,400,000;  T.  L.  Croteau,  P.  B.  Drew,  H. 
E.  Kno.x,  of  Wilmington. 

Associated  First  National  Pictures,  Inc., 
$6,000,000;  T.  L.  Croteau,  P.  B.  Drew,  H. 
E.  Knox,  of  Wilmington. 

Rumor  associated  these  incorporations 
with  the  First  National  Exhibitors  Circuit 
but  no  confirmation  could  be  had  at  the 
New  York  office  of  the  concern. 


The  business  management  of  Robertson- 
Cole  first  planned  the  contest  for  branch 
managers  only  but  upon  second  considera 
tion  it  was  decided  to  ascertain  just  who 
was  the  best  salesman  employed  at  the 
various  exchanges,  and  for  this  reason, 
it  was  decided  to  allow  them  to  work  on 
"  Adventure  Scenics  "  for  prizes  while  the 
managers  compete  for  the  Johnson  series 
and  an  automobile. 

In  offering  for  release  "Adventure 
Scenics "  Robertson-Cole  display  the  op- 
posite side  of  life  from  that  which  is 
shown  in  the  stories  of  the  great  South 
Seas.  When  Jesse  G.  Sill  of  the  Adventure 
Scenics  Corporation  returned  from  the  for- 
bidden river,  he  brought  with  him  many 
thousand  feet  of  film  picturing  the  wildest 
yet  grandest  scenery  in  America.  This  has 
been  whipped  into  shape  by  Robertson- 
Cole  and  from  the  prercviews,  officials  be- 
lieve that  all  records  for  short  subjects 
will  be  broken. 

To  further  promote  this  great  series, 
Robertson-Cole  decided  to  allow  the  sales- 
men to  compete  among  themselves  for  the 
big  auto  prize.  This  contest  will  be  fast 
and  furious  for  it  will  terminate  on  the 
night  of  December  31st.  Branch  managers 
will  not  be  allowed  to  compete  for  the 
salesman  prize.  Announcement  of  the 
winner  will  be  made  about  January  15th 
by  officials  of  Robertson-Cole. 

"  The  Beloved  Cheater  "  will  be  the  best 
exploited  and  the  best  advertised  special 
in  the  country  according  to  the  plans  of 
Robertson-Cole  Company.  In  this  picture, 
Lew  Cody  in  the  role  of  a  high  liver  and 
high  lover,  wins  added  laurels  to  his  screen 
career.  The  story  is  one  of  those  society 
yarns    where    clothes,    appearances  and 


jx'lishcd  manners  count  for  a  lot.  Gowns 
of  the  latest  mode  and  beauty  of  settings 
make  it  especially  attractive. 

Robertson-Cole  through  its  staff  of  pub- 
licity and  advertising  experts  decided  to 
interest  the  fan  in  this  big  production. 
Conferences  were  held  and  it  was  the 
unanimous  opinion  of  the  board  that  a 
love  letter  campaign  would  be  the  most 
effective. 

Any  girl  in  the  United  States  is  per- 
mitted to  enter  the  contest.  The  only 
stipulation  the  Robertson-Cole  Company 
make  is  that  the  letter  be  of  the  sincere 
type  —  one  from  a  girl  to  her  sweetheart. 
Judges  for  this  big  event  will  be  an- 
nounced later. 

Besides  the  intensive  trade  paper  cam- 
paign, especial  fan  matter  will  be  sent 
broadcast  on  "  The  Beloved  Cheater."  One 
of  the  biggest  fan  magazine  advci-tising 
campaigns  will  be  used  to  exploit  this 
latest  Lew  Cody  success. 

In  announcing  these  three  contests,  Rob- 
ertson-Cole believe  they  are  breaking  all 
motion  picture  contests  by  allowing  every 
phase  of  the  industry  to  take  part  in  com- 
petition for  the  benefit  of  the  exhibitor. 


Reports  Kansas  City,  Kan.,  Censor 
Board  to  Be  Having  Trouble 

.According  to  a  report  in  The  Topeka 
Daily  Capital,  the  Kansas  City,  Kan., 
censor  board  is  having  trouble,  and 
Governor  Allen  has  appointed  Myron  S. 
Collins,  a  Methodist  minister,  to  pursue  a 
quiet  investigation  of  the  difficulties.  The 
board  is  reported  to  be  made  up  of  two 
unmarried  women  and  two  married  women. 
They  are  Mrs.  J.  M.  Miller  of  Council 
Grove,  Chairman ;  Mrs.  Grace  Short  of 
Kansas  City;  Miss  Carrie  Simpson  of 
Paola,  and  Miss  Hallie  Tuecker  of  Kansas 
City,  who  is  secretary.  According  to  re- 
ports from  Kansas  City,  Kan.,  where  the 
board  is  now  operating,  the  two  married 
ladies  do  not  entertain  as  liberal  views  as 
Miss  Simpson,  who  is  generally  supported 
by  the  secretary,  it  is  said  when  there  are 
any  discussions  on  proposed  rejections. 
The  outcome  of  Rev.  Mr.  Collins'  investi- 
gation is  now  being  awaited  to  clear  up  the 
situation. 

Change  of  Managers  is  Announced 
For  the  Strand  Theatre,  Lowell 

George  F.  Sellman,  it  is  reported,  has 
resigned  as  resident  manager  of  the  Strand 
Theatre,  Lowell,  one  of  a  circuit  of  thea- 
tres which  is  under  the  general  manage- 
ment of  Thomas  D.  Soriero,  and  has  been 
succeeded  by  William  P.  Fleming,  who  has 
been  connected  with  general  manager 
Soriero  in  different  capacities  for  the  last 
five  years. 

Mr.  Sellman  had  been  associated  with 
Mr.  Soriero  as  resident  manager  of  the 
Strand  Theatre  for  the,  last  two  yea  s. 
Regarding  the  change  of  managers,  Mr. 
Soriero  says  he  exceedingly  regrets  the 
loss  of  Mr.  Sellman,  as  he  considered  him 
one  of  his  best  managers.  As  manager  of 
the  Strand  Theatre,  Mr.  Sellman  put  on  a 
number  of  attractions,  including  the  Fash- 
ion Shows. 


3900 


Organization  Rumor  Confirmed 


Ince   Issues   Statement  Announcing 
New  Association;  George  Loane 
Tucker's  Name  not  Included 

CONFIRMATION  to  the  rumor  that  has 
been  current  in  Los  Angeles  for  the 
past  two  weeks  concerning  affiliations  of 
several  producers  and  directors,  was  given 
November  8th  by  Thomas  H.  Ince  when 
statement  was  issued  from  his  office  at 
Culver  City  to  the  effect  that  Mr.  Ince, 
Maurice  Tourneur,  Alan  Dwan,  Mack 
Sennett  and  Marshal  Neilan  had  agreed  to 
associate  themselves  in  the  motion  picture 
business  on  the  expiration  of  their  present 
contracts. 

Negotiations  to  bring  about  such  an 
affiliation  have  been  on  for  several  weeks, 
and  following  the  signing  of  an  agreement 
by  the  five  men,  the  announcement  was 
issued  from  the  Ince  studio,  simultaneously 
with  the  statement  of  co-operation  from 
the  other  four  well-known  men  involved. 
Nothing  definite  has  been  given  out  by  the 
new  affiliation  members  other  than  the  fact 
that  they  have  banded  together  to  organize 
a  distributing  chain  of  offices  which  will 
not  become  effective  until  after  the  expira- 
tion of  their  present  contracts  about  Sep- 
tember, 1920. 

The  Ince  statement  says,  "  They  do  not 
consider  it  advisable  at  the  present  time 
to  divulge  the  nature  of  their  plan§  and 


method  of  distribution."  The  inference  is 
made  that  they  have  a  new  plan  which 
they  feel  confident  will  be  unanimously 
indorsed  by  the  eight  exhibitors  of  this 
and  foreign  countries.  The  Ince  statement 
concludes  with  the  following: 

"  The  object  of  this  association  will  be 
quality  rather  than  quantity  of  productions 
and  the  producers  will  confine  themselves 
to  super-productions  of  a  type  which  they 
feel  confident  will  meet  with  the  approval 
of  the  public.  They  announce  further  that 
they  will  welcome  and  appreciate  any  sug- 
gestions that  exhibitors  care  to  offer  be- 
tween now  and  the  beginning  of  their  com- 
bined activities." 

During  the  formation  days  when  meet- 
ings were  being  held  frequently  by  the 
men  interested  in  the  new  amalgamation, 
many  conflicting  rumors  were  to  be  heard. 
For  a  time  the  name  of  George  Loane 
Tucker  was  coupled  with  the  other  produc- 
ing directors,  but  this  was  not  included  in 
the  statement  issued  from  the  Ince  plant. 
Other  directors  were  also  named  in  the 
rumors  who  are  not  to  be  identified  with 
the  organization,  according  to  the  later  in- 
formation. 

It  is  hinted  here  that  the  formation  of 
the  directors  brought  B.  P.  Schulberg  to 
the  coast,  and  was  also  the  cause  of  Walter 
Greene  hurriedlv  leaving  the  East  for  the 
West. 


Sunday  Pictures  Winning  Out 


Sydney  Cohen  of  the  N.  Y.  State  Ex- 
hibitors League  Reports  Success ; 
National  Committee  Needed 

THE  campaign  to  maintain  the  operation 
of  motion-picture  theatres  after  church 
hours  on  Sunday  is  making  progress,  ac- 
cording to  a  communication  just  received 
from  Sydney  S.  Cohen,  president  of  the 
Motion-Pictures  Exhibitors'  League,  State 
of  New  York.  The  extent  of  this  progress 
was  evidenced  by  the  favorable  results  of 
the  recent  elections  wherever  Sunday  pic- 
tures had  been  made  an  issue,  says  Mr. 
Cohen. 

Recommendation  is  also  made  in  the  re- 
port for  a  committee,  national  in  scope, 
whose  headquarters  would  be  located  in 
Washington.  This  committee,  according  to 
Mr.  Cohen's  suggestion,  would  co-ordinate 
the  activities  of  the  exhibitors  all  over  the 
countrs'  in  the  campaign  for  the  right  to 
conduct  motion-picture  performances  on 
Sunday  after  church  hours.  The  report 
calls  attention  to  the  fact  that  the  opposi- 
tion forces  have  such  an  organization 
functioning  in  the  national  capital  at  the 
present  time. 

There  are  two  ways  pointed  out  in  which 
the  problem  can  be  approached —  through 
an  appeal  to  the  courts,  and  through  an 
appeal  to  the  law-makers.  Speaking  of  the 
struggle  that  has  been  going  on  in  the 
courts  with  regard  to  the  Sunday  opening 
of  the  picture-theatres,  Mr.  Cohen's  report 
has  the  following  to  state : 

"  I  want  to  call  attention  to  the  fact  that 
the  courts  have  within  the  last  year  or  two 
shown  a  marked  inclination  to  differentiate 
between  the  motion  picture  and  the  regu- 


lar theatrical  performances  —  always  in 
favor  of  the  pictures.  In  our  own  state  of 
New  York,  the  first  breach  in  the  ranks 
of  the  fanatics  was  made  by  the  courts. 
The  courts  helped  to  sustain  public  senti- 
ment and  eventually  the  legislature  was 
forced  to  follow  the  courts.  Data  and 
statistics  we  have  collected  show  plainly 
that  other  states  than  New  York  tend  to 
regard  the  blue  laws  as  applied  to  motion 
pictures  with  disfavor  and  disapproval. 
There  will  be  legislative  sessions  this  year 
in  various  states,  and  we  must  fight  for 
the  rights  of  the  people  to  have  decent 
and  wholesome  recreation  on  Sunday  after 
church  hours." 


Goldwyn  Successfully  Increases  Its 
Foreign  Business 

Although  the  European  market  has  not 
}-et  returned  to  pre-war  conditions,  it  ap- 
pears from  reports  submitted  by  Goldwyn 
that  Goldwyn  Pictures  are  offering  strong 
competition  for  the  product  of  the  Italian 
studios. 

"  Never  in  the  history  of  the  distribu- 
tion of  American  photoplays  in  Italy,  de- 
clares Goldwyn,  has  so  m.uch  advertising 
space  been  devoted  to  the  output  of  an 
American  company,  and,  according  to  Ar- 
thur Ziehm,  who  handles  the  foreign  field 
for  Goldwyn,  this  company  is  virtually  the 
only  'outsider'  to  break  into  one  of  the 
most  difficult,  yet  lucrative  of  markets." 


Corinne  Griflfith's  last  picture  this  year  will  be 
"  The  Tower  of  Jewels,"  which  will  be  released 
early  next  month.  Her  first  picture  for  the  coming 
year  will  be  "  Human  Collateral." 


Motion  Picture  News 


Edna  Shipman 


Film  Folk  Attend  Birthday  Party 
Given  to  Edna  Shipman 

An  informal  surprise  party  was  given  to 
Edna  Shipman  at  her  residence  at  253 
West  100th  street.  New  York  City,  on  the 
fifteenth  instant.  It  was  in  celebration  of 
her  eighteenth  birthday  and  many  promi- 
nent in  the  film  industrj-  and  professionals 
of  note  were  in  evidence. 

Among  the  invited  guests  were  Sir  John 
Cooper,  Col.  D.  F.  Pidgeon,  Major  J.  H. 
Lyons,  Mr.  and  Mrs.  J.  D.  Williams,  Mr. 
and  Mrs.  David  P.  Howells,  Mr.  and  Mrs. 
Emil  W'ertheimer,  Mr.  and  Mrs.  C.  S. 
Yearsley,  Mr.  and  Mrs.  Henr\'  O. 
Schwalbe,  Mr.  and  Mrs.  Millard  Johnson, 
Mr.  and  Mrs.  Harry  Cort,  Watterson  R. 
Rothacker,  James  Oliver  Curwood.  Agnes 
Egan  Cobb,  Faith  Green,  Lady  MacKenzie, 
Mr.  and  Mrs.  Ra>-mond  L.  Ditmars,  James 
Grainger,  R.  L.  Giffin,  Capt.  Jos.  D.  Meade. 
Charles  H.  MacFadden,  Albert  Cormier, 
James  Beecroft,  Fred  Beecroft,  James 
HofT,  Marion  Russell,  Louello  A.  Parsons, 
Joseph  Dannenberg.  T.  O.  Eltonhead  and 
Paul  M.  Sarazan  and  Ernest  Shipman. 

Telegrams  of  congratulations  and  a 
wealth  of  flowers  and  numerous  presents 
were  in  evidence,  one  being  a  S2:>,000  life 
insurance  policy  from  "Uncle  Ernie." 


Jack  Stewart  is  Made  District 
Manager  by  Triangle  Corp. 

Jack  Stewart  of  Cincinnati,  Ohio,  who 
has  been  associated  with  the  Triangle 
Distributing  Corporation  since  its  in- 
ception, has  been  appointed  District  Man- 
ager for  that  company  for  the  Pittsburgh, 
Cleveland,  Detroit  and  Cincinnati  branches. 
Mr.  Stewart  was  with  Triangle  in  New 
Orleans  before  coming  to  Cincinnati 
twenty  months  ago  to  take  charge  of 
that  office.  Mr.  Stewart  took  over  his 
District  Managerial  duties  this  week  and 
will  make  his  headquarters  in  Cincinnati. 


November  2  p ,  1919 


3901 


Screen's  Power  Shown  in  Elections 


Statement  from  Motion  Picture  Exhibitors  League  of  New  York 
Points  Out  the  Weight  of  Influence  of  Screen  as 
Evidenced  in  the  Recent  Elections 

THE  Motion  Picture  Exhibitors  League  of  New  York,  after  closely 
scannin<;  and  weighing;  the  results  of  the  recent  elections  the  trend 
of  which  will  apparently  favor  the  in<lustry  in  so  far  as  a  lessenin<<; 
of  restrictions  may  he  looked  for,  has  issued  the  followinji  article. 
In  three  at  least  of  the  populous  cities  of  this  State,  the  recent  elec- 
tions turned  entirely  on  the  question  of  letting  the  motion  picture  theatres 
open  on  Sunday. 


Blue  Laws  Suffer  Set-back 

In  Mt.  Wtiioii  the  issue  was  forced  by 
the  Sabbatarians  who  hned  up  sohdiy  for 
the  maintenance  and  strict  enforcement  of 
those  ancient  blue  laws.  The  campaign 
was  conducted  by  the  clergical  forces  with 
bitterness  bordering  on  intolerance,  while 
exhibitors  of  the  city  did  no  more  than 
lend  expression  to  the  strenuously  voiced 
demands  of  their  patrons.  The  exhibitors 
mobilized  the  overwhelming  sentiment  in 
favor  of  motion-picture  entertainment  on 
Sundays,  but  the  people  were  their  own 
leaders.  The  laboring  element  was  par- 
ticularlj-  conspicuous  in  the  battle  fop  the 
people's  ancient  rights,  or  recreation  after 
church  hours  on  Sunday.  The  Board  of 
Aldermen  obeying  the  clear  mandate  of  the 
electorate  has  passed  the  ordinance  per- 
mitting the  motion-picture  theatres  to  open 
on  Sunday.  The  vote  stood  nine  to  one. 
In  the  municipal  election  of  the  City  of 
Schenectady,  the  motion-picture  issue  over- 
shadowed every  other  question  in  the  cam- 
paign. Indeed,  before  the  battle  had  been 
under  way  for  one  week,  the  Sunday  ques- 
tion was  the  sole  surviving  issue. 

The  people  of  Schenectady  had  always 
been  in  favor  of  motion-picture  entertain- 
ment on  Sunday.  Theatres  there  have  been 
permitted  to  open,  and  their  closing,  due 
to  the  action  of  preachers,  had  been  re- 
sented by  the  voters.  This  resentment 
grew  when  last  September  the  Mayor 
vetoed  an  ordinance  passed  by  the  Board 
of  Aldermen  allowing  the  motion-picture 
theatres  to  open  on  Sunday.  The  vote 
stood  nine  to  six  in  favor  of  the  ordinance. 
People  who  were  present  at  the  hearing 
which  preceded  the  aldermanic  vote  will 
never  forget  the  intolerant  and  fanatical 
attitude  of  the  ministers  who  denounced 
ever>-one  opposed  to  them  as  un-American, 
revolutionary  and  Bolsheviki. 

When  the  Mayor  vetoed  the  ordinance, 
he  accompanied  the  veto  with  a  message 
substantially  to  the  effect  that  the  working- 
man  ought  to  be  satisfied  to  seek  his  recrea- 
tion on  weekdays  after  working  hours  and 
not  on  Sundays.  This  Mayor,  Mr.  Simon, 
had  prior  to  his  veto  declared  himself 
in  favor  of  Sunday  pictures  but  misjudg- 
ing the  political  strength  of  the  church  ele- 
ment, he  bowed  to  their  dictation  and  ob- 
tained renomination  on  the  Republican 
ticket.  His  opponent  was  a  minister,  Rev. 
Dr.  Lunn,  former  member  of  Congress  and 
ex-Mayor  of  Schenectady.  He  w-as  swept 
into  office  on  the  Sunday-picture  issue  by 
a  majority  in  excess  of  2,000.    An  amusing 


EXCHANGEMEN  MEET 
Calgary  Managers  Hold  An- 
nual Banquet 

THE  Film  Exchange  Managers'  .Asso- 
ciation of  Calgary,  Alberta,  re- 
cently held  its  third  annual  meet- 
ing and  banquet  when  George 
Kohn,  Calgary  manager  of  the  Canadian 
Universal  was  elected  president  and  Nor- 
man Smith,  manager  of  the  Calgary  Pathe 
branch,  was  made  vice-president.  B.  Gins- 
berg was  appointed  secretary  of  the  organi- 
zation. The  eight  local  film  exchanges 
were  represented  at  the  meeting  which  de- 
cided to  secure  official  headquarters  for  the 
association. 

Those  present  included: — N.  Smith  and 
J.  Davidson  of  the  Pathe ;  George  Kohn, 
Canadian  Universal ;  T.  H.  Davey  and  C. 
L.  Stephenson,  representing  the  Regal 
Films,  Limited;  I.  H.  Allen.  Famous 
Players'  Film  Service ;  M.  Rose,  Fox  Cor- 
poration ;  M.  A.  Milligan,  Famous  Lasky 
Film  Service;  M.  Brown.  Exhibitors'  Dis- 
tributing Corporation,  B.  Ginsberg  and  L. 
M.  Fradkin. 


manoeuver  was  an  attempt  by  Mayor  Simon 
in  the  last  stages  of  the  campaign. 

When  he  saw  how  strong  the  tide  was 
running  against  him  on  the  Sunday  issue, 
he  came  out  w'ith  a  statement  permitting 
free  motion  pictures.  He  saw  his  mistake 
too  late  as  did  Assemblyman  Edgar  R. 
Davis,  Republican,  who  ran  in  the  County 
of  Schenectady  and  who  was  defeated  by 
reason  of  his  opposition  to  Sunday  pic- 
tures. The  election  in  Schenectady  re- 
sulted in  making  one  of  the  exhibitors 
there,  Mr.  J.  Shay,  a  member  of  the  Board 
of  Aldermen.  The  motion-picture  ex- 
hibitors in  the  City  and  County  of 
Schenectady  w'ere  greatly  aided  in  their 
vigorous  and  aggressive  campaign  by  the 
Motion  Picture  Exhibitors  League  of  the 
Slate  of  New  York. 

Nor  was  New  York  State  the  only  Com- 
monwealth in  which  the  power  of  the 
screen  w-as  emphatically  demonstrated.  A 
notable  instance  of  the  political  power  of 
the  screen  was  furnished  in  Cleveland, 
Ohio.  Mayor  Davis,  who  ran  on  the  Re- 
publican ticket  for  a  third  term,  was 
strongly  supported  by  the  Cleveland  Ex- 
hibitors Association  who  in  their  support 


.of  this  candidate  voiced  the  sentiments  of 
a  great  majority  of  their  patrons.  .\  most 
vicious  campaign  consisting  lart;ely  of  mud- 
slinging  was  conducted  against  Mayor 
Davis.  The  unanimous  support  of  the 
screen,  however,  completely  nullified  this 
method  of  campaigning  and  brought  a 
strong  response  from  the  patrons  of  thea- 
tres who  resenttd  the  methods  tmployed 
by  Mayor  Davis'  opposition. 

The  Motion  Picture  Exhibitors  League 
of  the  State  of  Xevv  York  belie\es  the  re- 
sults of  the  election  in  the  cities  mentioned 
have  more  than  a  local  significance  and 
ought  to  be  a  source  of  encouragement 
and  inspiration  to  exhibitors  everywhere. 
The  League  will  be  glad  to  forward  to  ex- 
hibitors throughout  the  coinitrx'  \aluable 
facts  and  figures  on  the  niiesiion  of  Sun- 
day opening. 


Johnson  and  Hopkins  Make  Answer 
to  Niebuhr  Statement  on  Stock 

The  Johnson  &  Hopkins  Compan\-  de- 
clare that  the  statement  of  Walter  F. 
Niebuhr,  president  of  the  American  Cinema 
Corporation,  contained  in  the  November 
15th  issue  of  the  NEWS,  is  misleading. 
The  statement  referred  to  appeared  mider 
the  following  editorial  introduction: 
"Walter  F.  Niebuhr,  president  of  the  Amer- 
ican Cinema  Corporation,  seeks  to  correct 
any  false  impressions  that  may  ha\e  been 
acquired  w-ith  regards  to  a  reported  issue 
of  stock  belonging  to  that  company."  The 
more  important  paragraphs  of  the  John- 
son &  Hopkins  Co.'s  letter  follow : 

"Mr.  Nicl)uhr's  statement  refers  to  John- 
son &  Hopkins  Co.,  which  was  appointed 
fiscal  agent  for  the  sale  of  30,000  shares 
of  American  Cinema  stock,  as  'alleged' 
specialists  in  motion  picture  securities. 
This  is  Mr.  Nicbuhr's  first  error.  W'e  are 
specialists  in  m.otion  picture  securities,  and 
the  coloring  given  the  statement  by  his 
use  of  the  word  alleged,  is  most  embar- 
rassing because  of  various  motion  picture 
security  sales  w-hich  we  are  conducting 
through  brokers  in  various  parts  of  the 
country. 

"Mr.  Niebuhr  states  that  we  printed  ad- 
vertisements in  daily  newspapers  announc- 
ing that  we  had  'purchased  30.000  shares  of 
American  Cinema  stocK.'  We  made  no 
such  statement  in  any  of  our  ad\ertising. 
We  were  appointed  fiscal  agent  and  given 
an  option  on  the  sale  of  30.000  shares  of 
the  stock  as  our  advertisements  read.  Noth- 
ing regarding  our  haxin;^  l)ouglit  the  stock 
was  mentioned." 


Distributor  for  Powers  Film 

Clair  Hague,  general  manager  of  the  Ca- 
nadian Uni\ersal  Film  Company.  Toronto, 
has  been  appointed  Canadian  distributor 
of  the  Powers  Film  and  Camera  Company 
of  Rochester,  N.  Y.  Hague  has  arranged 
for  the  sale  of  a  comparatively  large  quan- 
tity of  both  negati\e  and  positive  stock  to 
Government  and  commercial  mo\ing-pic- 
ture  enterprises  and  cameramen. 


3902 


Motion  Picture  News 


.Mnong  the  recent  visitors  of  note  at  the  Lasky  studio  in  Hollywood  were  G.  Ha'-old  Powell, 
formerly  right  hand  man  to  Herbert  Hoover,  at  the  left  and  A.  F.  VVhyte,  right,  who  is  a  mem- 
ber of  the  English  Parliament.    Theodore  Roberts,    Wanda  Hawley  and  Mrs  Whyte  are  also  in  the 

group 

Tells  of  American  Film  Abroad 


D.  P.  Howells  Delivers  Address  to 
Motion-Pictures  Advertisers' 
Assn.  on  Industry  Abroad 

AMERICAN  Films  in  Europe,"  "How 
Europe  Regards  the  American  Molion 
Picture  Trade  Papers,"  formed  the  text  of 
an  instructively  interesting-  informal  ad- 
dress delivered  at  the  weekly  huichcon  of 
the  Associated  Motion  Picture  Advertisers 
on  Friday  last  at  the  Cafe  Boulevard  by 
David  P.  Howells,  the  well-known  ex- 
porter of  films,  who  has  recently  returned 
from  an  extended  visit  to  France  Ger- 
many, Spain,  Bohemia  and  the  British  Isles. 

Owing  to  the  disruption  of  manufacture 
during  the  long  period  of  the  war,  Mr. 
Howells  said  in  part:  American  motion 
picture  product,  which  on  all  hands  is  ad- 
mitted throughout  Europe  to  be  in  the 
lead  as  regards  quality  and  finish  and  uni- 
versal interest,  was  in  great  demand  im- 
mediately following  the  cessation  of  hos- 
tilities. Now,  however,  due  largely  to  the 
low  \  alue  of  the  mark,  franc  and  shilling 
when  applied  to  foreign  purchase  of  films, 
a  resuscitation  of  home  industry  is  on  foot 
that  bids  fair  to  provide  domestic  films  in 
increasing  quantity  to  the  partial  exclusion 
of  American  product. 

In  Germany,  Mr.  Howells  informed  his 
hearers,  there  had  been  a  continuance  of 


The    Buffalo    Express   and  Buffalo 
Commercial  Give  More  Space  to 
Film  Items,  Heeding  Demand 

THE  Buffalo  Express,  a  morning  paper, 
is  now  devoting  an  entire  page  every 
day  to  drama,  and  in  its  new  policy  the 
paper  is  said  to  have  the  backing  of  the 


film  production  on  a  limited  scale  through- 
out the  course  of  the  war.  and  several  de 
luxe  motion  picture  theatres  that  could 
compare  with  even  the  best  in  America 
have  been  constructed  in  Berlin  and  \'ienna 
during  that  period. 

Interrogated  as  to  current  newspaper 
reports  that  food  and  personal  comforts 
were  not  so  limited  throughout  Europe  as 
reported,  Mr.  Howells  painted  a  .gloomy 
picture  of  the  condition  of  the  masses  of 
the  people,  particularh  in  Germany,  and 
said  that  the  outlook  for  the  coming  winter 
was  full  of  menace. 

Speaking  of  a  comparison  between 
American  Motion  Picture  Trade  Journals 
and  Magazines,  and  those  published  in 
Europe,  Mr.  Howells  remarked  that  every- 
where abroad  the  American  publications 
were  regarded  with  envious  astonishment 
—  their  advertising  pages  and  general  "  get- 
up  "  in  particular  receiving  universal  ad- 
miration. 

At  the  conclusion  of  his  address,  which 
was  listened  to  with  deep  interest,  the 
speaker  invited  specific  questions  that 
might  occur  to  any  of  the  advertisers,  and 
advantage  of  the  offer  was  taken  by  a 
number  of  the  members.  A  cordial  vote 
of  thanks  to  the  guest  of  the  day  was 
passed  with  acclaim. 


Buffalo  Theatrical  Managers'  Association. 
One  inch  of  reading  matter  for  every  inch 
of  adverj:;sing  is  reported  to  be  the  new 
rule.  Screen  news  is  equally  as  prominent, 
if  not  more  so  as  the  le.gitimate  stage  mat- 
ter. It  is  something  unusual  to  see  a  four- 
line  head  on  a  moving  picture  theatre  re- 
view, but  that  is  what  is  being  done  on  the 


Many  Theatre  Rumors  Rife  in 
Springfield 

The  air  is  choked  with  rumors  these 
days  about  new  theatres  for  Springfield. 
The  Friedman  deal  for  the  Harris  Hickox 
and  Edgar  Barnes  property  at  Fifth  and 
Capitol  a\enues  seems  to  have  fallen 
through,  but  there  are  at  least  three  new 
propositions  in  the  wind. 

The  most  persistent  of  these  rumors  and 
the  one  which  seems  to  have  the  best 
foundation  is  that  of  a  new  combination 
vaudeville  and  picture  house  to  be  known 
as  the  Orphermi.  Two  prominent  film  men 
are  connected  with  the  deal,  and  at  least 
one  other  person  is  in  on  the  project.  The 
new  house  will  be  located  downtown,  that 
is,  in  close  proximity  to  the  public  square, 
and  will  seat  about  2.000. 

Rumor  number  two,  and  one  that  looks 
to  be  genuine,  is  that  which  says  Finn  and 
Heiman,  owners  and  operators  of  many 
vaudeville  theatres,  have  selected  a  site  in 
Sixth  street,  upon  which  they  will  build  a 
magnificent  new  playhouse.  Just  whether 
it  will  be  another  vaudeville  house,  or  a 
combination  vaudeville  and  picture  theatre 
cannot  be  learned. 


Tom  North  Resigns  From  Fox 

Tom  North  who  has  been  special  sales 
manager  for  Fox  Film  Corporation,  has 
resigned  his  position  to  enter  into  busi- 
ness for  himself.  His  resignation  is  ef- 
fective November  22d.  Mr.  North  leaves 
Fox  with  the  warmest  feelings  toward  the 
concern,  his  step  being  taken  merely  be- 
cause of  his  desire  to  establish  a  business 
of  his  own. 


Irving  Mack  Closes  Deals 

Irving  Mack,  of  W  illis  &  Eckels  &  Mack, 
the  popular  Chicago  advertising  firm,  came 
to  New  York  last  week  and  returned  to 
the  Windy  City  with  several  new  accounts. 
It  is  rumored  that  his  firm  may  open  a 
New  York  office. 


Strand,  Shea's  Hippodrome  and  Family 
notices  on  this  new  page. 

Under  the  new  order  of  things  theatres 
are  getting  notices  every  day  and  the  edi- 
tor is  also  devoting  space  to  producer 
items.  For  instance,  last  week,  a  notice 
appeared  aliout  the  forthcoming  private 
screening  to  be  given  of  "  Soldiers  ot 
Fortune,"  by  Henry  E.  Wilkinson,  local 
Realart  manager.  The  Express  is  on  the 
right  track,  and  it  is  hoped  that  the  man- 
agers will  continue  to  give  their  aid  on 
the  new  page  and  keep  up  the  advertising 
end. 

Recently,  the  Buffalo  Commercial  also 
started  a  two-column  section  under  the 
caption  "At  the  Movies,"  which  again  is  a 
start  in  the  right  direction.  The^e  Buffalo 
newspapers  are  realizing  the  fact  that  the 
motion  picture  has  become  the  national 
pastime  and  that  readers  are  demanding 
news  about  the  activities  in  the  industry 
just  the  same  as  they  do  about  the  base- 
ball and  football  games.  The  best  prooi' 
of  the  interest  of  the  public  is  to  be  seen  in 
the  jammed  theatres  every  night  in  this 
city.  It  is  not  only  mother's  pastime  or 
sister's  pastime,  but  the  whole  family  is 
jumping  into  the  film  arena  with  both  feet. 


More  Picture  News  in  Dailies 


Move  m  her  29,   i  9  ^  9 


3903 


Nashville  House  Raises  Rates 


THIS  AND  THAT 


Select  I'iclures  Corporation  has  opened 
a  branch  exchange  for  Connecticut  exhibit- 
ors at  19  Portsca  street,  New  Haven. 
Morris  Saficr  is  manager. 


The  Xcw  York  F.  I.  L.  M.  Chib  contem- 
plate giving  a  dinner  and  dance  early  in 
December  at  one  of  the  leading  Broadway 
hotels.  Announcements  of  complete  de- 
tails will  he  forthcoming  shortly. 


Fred  G.  Sliter,  eastern  district  manager 
for  the  Kobertsqn-Cole  Distributing  Cor- 
poration stopped  off  in  Cleveland  for  a 
few  days  last  week  on  his  way  to  Indian- 
apolis. '  He  made  the  unreserved  statement 
that  the  business  has  increased  25  per 
cent,  since  the  Robertscn-Cole  organization 
started  handling  its  own  product,  two 
weeks  ago. 


Meyer  Feldt,  formerly  proprietor  of  the 
Maple  Leaf  Theatre.  Toronto,  has  become 
Toronto  manager  of  Sterling  Films,  Lim- 
ited, a  Canadian  exchange  handling  Hall- 
mark and  independent  releases. 


Allentown,  Pa.— Joseph  and  Thomas  F. 
Herrity  have  awarded  a  contract  for  the 
erection  of  a  big  moving  picture  theatre 
at  Sixth  and  Gordon  streets,  Allentown, 
Pa. 


I'pon  the  request  of  the  Minister  of 
Public  Instruction  of  Costa  Rico,  the  Bu- 
reau of  Commercial  Economics  will  send 
a  weekly  release  to  that  country,  to  be 
shown  first  in  the  Capitol  to  the  govern- 
ment officials;  then  in  the  principal  edu- 
cational institutions  in  San  Jose  and  the 
other  cities  of  that  nation. 


William  W.  Johnson,  former  manager  of 
the  bond  department  of  the  Xational  City 
Bank,  Chicago,  has  been  appointed  "  short 
subject  exploitation  man "  at  the  Famous 
Players-Lasky  Corporation,  Cincinnati 
branch. 


A.  H.  Blank,  owner  of  the  First  National 
Franchise  for  Icwa  and  Nebraska  and 
parts  of  Missouri  and  Kansas,  has  pur- 
chased the  Swan  Theatre  in  Columbus, 
Neb.,  from  William  Swan.  He  recently 
purchased  the  Princess  in  Sioux  City,  one 
of  the  largest  motion  picture  houses  in 
Iowa,  and  has  placed  them  both  under  the 
management  of  H.  M.  Thomas,  who  also 
directs  the  policies  of  the  new  Rialto  and 
the  Strand  theatres  in  Omaha  for  Mr. 
Blank.  The  policy  of  running  all  First 
National  productions,  which  prevails  at  all 
the  Blank  theatres,  will  be  instituted  at 
the  two  newly  acquired  ones. 


Mayer  M.  C.  Garber  announces  his  plans 
for  building  a  $100,000  theatre  on  Ea.st 
Broadway  at  Enid,  Oklahoma.  The  build- 
ing is  to  be  started  next  spring,  and  will 
be  rushed  to  completion  as  rapidly  as  pos- 
sible. It  will  be  one  of  the  handsomest 
moving  picture  theatres  in  the  southwest. 


M^r.  Sudekitiii  .Sa\  s  Increase  is  to 
Cover  Advanced  Cost  of  Showing 
Films  of  High-Grade  Standard 

THE  Knickerbocker  Theatre  of  Nash- 
\ille,  inidcr  the  management  of  Harry 
Sudekum,  has  put  into  permanent  etTect  an 
increased  admission  price,  which  is  thirty 
cents  for  all  seats  at  matinees  and  fifty 
cents  at  evening  performances.  These  prices 
are  said  to  beat  the  scale  of  any  motion 
picture  house  in  this  territory,  and  equal 
the  admissions  which  have  been  asked  in  the 
past  only  for  special  feature  attractions. 

The  experiment  by  Mr.  Sudekum,  in  es- 
tablishing the  higher  scale,  has  been 
watched,  it  is  said,  with  great  interest  by 
other  exhibitors  in  this  tcrritor\-,  for  many 
of  them  are  facing  the  same  condition 
which  caused  Mr.  Sudekum  to  make  the 
change.  This  contlition  is  the  inability  to 
pay  the  increased  cost  of  properly  stag- 
ing feature  pictures,  and  other  increased 
expenses,  on  the  scale  of  prices  which  had 
been  charged. 

In  arranging  the  new  scale  Mr.  Siulekimi 
did  not  have  greater  profits  in  mind,  but 
arranged  for  the  outlay  of  the  entire  pro- 
ceeds  of    the   increase,    based   upon  the 


Film   Theft   Committee  Active  and 
$100,000  Worth  of  Pictures 
are  Soon  Recovered 

THE  largest  and  perhaps  the  most  dar- 
ing individual  theft  of  films  in  the 
history  of  the  business,  together  with  the 
quickest  arrest  of-  the  alleged  thieves  and 
recovery  of  the  loot,  is  announced  by  the 
Film  Theft  Committee  of  the  National  As- 
sociation of  the  Motion  Picture  Industrv. 
From  $7.S,00()  to  $100,000  is  the  value  placed 
on  the  recovered  reels.  Within  12  hours 
of  their  d'sappearance  they  were  located 
and  X^at  Greenfeldt,  charged  with  stealing 
them,  had  been  placed  under  arrest. 

These  films,  all  firsl-run  stuff,  were  over 
500  in  number  and  were  owned  by  such 
companies  as  the  Universal  Film  Mfg.  Co., 
the  Exhibitors  Mutual  Dist.  Corp.,  Vita- 
graph,  Inc.,  Famous  Players-T^asky  Cor- 
poration; Select  Pictures  Corporation, 
Metro  Pictures  Corporatioti,  Beehive,  Mag- 
iict,  Fox  Film  Corporation,  W  orld  F'lni 
Corporation,  Pioneer  Educational  Films 
and  Grifilith  Enterprises.  They  were  taken 
together  with  the  truck  on  which  they  were 
loaded,  from  in  front  of  the  Goldwyn  Ex- 
change, 509  Fifth  avenue.  The  truck  be- 
longing to  the  Prudential  Film  Delivery 
Company,  was  said  to  have  been  unguarded 
at  the  time. 

This  case,  although  it  is  the  largest,  is 
only  one  of  many  such  since  the  Film 
Theft  Committee,  of  which  H.  Minot  Pit- 
man of  Famous  Players-Lasky  Corporation 
is  chairman,  began  months  ago  on  a  cru- 
sade to  break  up  the  gangs  of  film  thieves 
operating  in  New-  York  and  other  large 
cities.  On  October  28th  Gustav  E.  Gooes, 
president  of  the  Film  Renewing  Company, 
Inc.,  whose  ofificc  and  factrry  is  at  Pal'sade, 
N.  J.,  was  arrested  at  his  factory  after  sell- 
ing, it  is  alleged,  four  Paramount  features 


Kuickerliocker  I'verage  aitendatue.  The 
improvements-  consi>ted  chielly  in  an  en- 
larged house  staff  and  a  bigger  orchestra, 
as  well  as  a  more  generous  use  of  ad- 
vertising space. 

He  put  the  new  policy  into  effect  at  the 
bcgiiuiing  of  a  week's  run  of  Anita 
Stewart  in  "  The  Kingdom  of  Her 
Dreams."  Large  newspaper  space  was  used 
in  advertising  the  First  National  attrac- 
tion, but  no  other  unusual  exploitation  was 
exployed,  it  is  claimed.  The  audience  on 
the  opening  night  is  reported  to  have  been 
a  little  larger  than  those  of  the  usual 
opening  nights,  but  before  the  week  was 
over  the  theatre  was  doing  capacity  busi- 
ness. 

Manager  Sudekuin  in  disclosing  the  new 
plan  of  operation  for  the  Kni .kcrboCker, 
said:  "  By  charging  thirty  cents  for  mati- 
nees and  fifty  cents  for  night  perfor- 
mances the  manager  is  assured  of  a  rea- 
sonable profit  and  a  sum  sufficient  to  cover 
the  ever-increasing  cost  of  exhibiting  photo- 
plays. By  this  same  plan,  the  audience  is 
assured  of  getting  the  high-grade  pictures 
which  only  higher  admissions  will  permit, 
and  getting  thein  new  and  in  good  condi- 
tion from  the  exchanges." 


to  a  third  party  for  export  to  Mexico.  It 
is  claimed  that  he  offered  al  the  same  time 
many  other  Famous  Players-Lasky  and 
Triangle  features  for  sale. 

Gooes  who  has  lieen  doing  film  renovat- 
ing work  for  years  for  some  of  the  largest 
motion  picture  companies,  had  concealed 
about  his  factorx-,  it  is  sa'd,  over  150  reels 
of  Famous  Players,  Vitagraph  and  Uni- 
versal products. 


Lesser  Opens  Up  New  Executive 
Offices  in  Los  Angeles 

Word  has  been  received  from  Sol  Lesser, 
now  in  Los  Angeles,  to  the  effect  that  he 
has  established  a  permanent  executi\c  office 
in  addition  to  the  exchange  he  already 
maintains  in  Los  Angeles,  w^ith  Harry  B. 
Caitlfifld  as  its  manager. 

While  in  Los  Angeles  Mr.  Lesser  closed 
for  the  world  rights  to  George  Bcban's 
next  production,  now  in  the  process  of 
completion  and  at  present  untitled.  The 
other  important  deal  was  his  decision  to 
finance  producers,  as  a  result  of  the  scarcity 
of  pictures  for  the  State  right  marker. 

Another  Selznick  Pictufe  for  Elsie 
Janis 

Elsie  Janis,  pride  of  the  A.  E.  F., 
will  soon  begin  a  second  picture  un- 
der the  Selznick  standard,  to  follow  her 
first,  "  A  Regular  Girl,"  soon  to  be  re- 
leased, according  to  an  annoiuicement  by 
Myron  Selznick,  president  of  Selznick  Pic- 
tures. 

Her  second  picture  will  mark  a  new  line 
for  her.  It  will  be  highly  distinctive  and 
original.  She  is  scheduled  to  begin  work 
on  it  almost  immediately  in  the  Selznick's 
Bronx  Studio. 


Arrest  Reveals  Big  Film  Theft 


3904  • 

Picture  News    From  Canada 


Appeal  for  the  Removal  of  Reel  Tax; 
Canadian  Exhibitors,  Ltd.,  Secure 
Distribution  of  Sunbeam  Comics 

ASTROXG  representation  of  the  Motion 
Picture  Exhibitors'  Protective  Associa- 
tion of  Ontario  and  delegations  of  other 
moving  picture  leagues  in  Canada  arranged 
to  invade  Ottawa,  the  Canadian  capital,  on 
November  20,  for  the  purpose  of  appealing 
to  Sir  Henry  Drayton,  Federal  Minister  of 
Finance,  to  remove  the  15  cents  per  reel 
per  day  tax  which  is  imposed  by  the  Cana- 
dian government  as  a  special  excise.  The 
reel  tax  has  long  been  a  thorn  in  the  side 
of  Canadian  exhnbitors,  and  the  owners  of 
the  small  rural  houses  have  been  the 
strongest  objectors  because  they  have  been 
charged  exactly  the  same  as  the  great 
theatres  in  the  large  cities. 

The  Canadian  Exhibitors'  Exchange, 
Limited,  which  is  the  distributing  company 
controlled  by  many  exhibitor-members  of 
the  association  of  Ontario,  has  purchased 
the  distribution  rights  for  Sunbeam 
Comedies,  and  the  Exhibitors'  company  also 
recently  purchased  no  less  than  seventeen 
British  film  productions  for  release  from 
the  two  offices  of  the  exchange  at  Toronto 
and  Montreal.  The  first  of  the  numerous 
British  subjects,  "Romany  Lass,"  a  five- 


Prominent     Men     Atnong  Theatre 
Oivners  Banded  to  Assert  Right 
to  Take  Only  Such  Films  as 
Wished 

'T^  HEATRE  owners  have  linked  them- 
•»■  selves  together  to  assert  their  right 
to  place  only  such  educational  and  indus- 
trial films  on  the  screen  as  they  believe 
the  public  will  accept. 

A  meeting  was  held  in  Cle\eland  re- 
cently in  which  several  state  and  city  ex- 
hibitors' organizations  were  present.  At 
that  meeting  it  was  decided  to  formulate 
plans  whereby  the  screen  of  the  theatre 
would  be  protected  against  its  common 
abuse  by  the  display  of  objectionable  ad- 
vertising films  and  advertising  inserts.  It 
was  also  decided  to  enlist  the  aid  of  other 
city  and  state  exhibitors'  organizations. 
Mr.  Fred  J.  Herrington  was  selected  to 
make  a  trip  to  several  states  to  secure  the 
endorsement  of  the  state  and  city  organi- 
zations of  several  important  states. 

Mr.  Herrington  accomplished  his  mis- 
sion in  a  very  short  time  over  a  limited 
territory  and  is  now  in  the  field  organiz- 
ing other  states,  and  the  general  plan  of 
the  committee  •  formed  at  Cleveland  has 
been  adopted  by  the  following  state  and 
city  organizations :  New  York,  Ohio, 
Pennsylvania,  West  Virginia,  Michigan, 
Iowa,  North  Dakota,  South  Dakota,  Wis- 
consin, Missouri,  Illinois. 

The  details  of  the  plan  are  being  per- 
fected and  an  announcement  will  be  made 
shortly  by  the  committee  composed  of  the 
following:  Sydney  S.  Cohen,  Sam.  1. 
Berman,  Chas.  O'Reilly,  New  York;  F.  J. 
Herrington,  Pennsylvania;  Sam  Bullock, 
W.  T.  Slimm,  H.  H.  Lustig,  Ohio;  King 
Perry,  Peter   T.  Jeup,  Michigan. 


reel  feature,  is  already  being  released  from 
the  two  Canadian  cities.  The  Exhibitors' 
Association  has  also  been  showing  signs 
of  progress  by  arranging  to  open  a  third 
exchange  office  in  Winnipeg,  Manitoba. 

Thomas  Scott,  secretary  of  the  Motion 
Picture  Exhibitors'  Protective  Association 
of  Ontario,  recently  issued  his  souvenir 
album  for  the  current  season.  This  con- 
tains much  information  about  members  of 
the  association,  their  theatres  and  their  co- 
operative exchange.  This  is  the  second 
souvenir  'book  that  he  has  pulilished  since 
becoming  secretary  of  the  healthy  organiza- 
tion. 

Thirty-five  members  of  the  Ontario 
association  attended  the  regular  meeting 
for  November  at  the  association's  head- 
quarters, 143  Yonge  street,  Toronto,  when 
a  number  of  trade  matters  were  discussed. 
Complaint  was  made  that  the  Y.  M.  C.  A. 
had  been  operating  a  moving  picture 
theatre  at  Chapleau,  Ontario,  in  direct 
competition  with  local  exhibitors  who  pay 
heavy  taxes  for  the  privilege.  The  matter 
was  turned  over  to  the  Grievance  Commit- 
tee with  instructions  to  report  details  to  the 
Ontario  authorities  and  to  the"  exchanges 
which  have  been  supplying  service  to  the 
Y.  M.  C.  A. 


The  committee  has  sent  out  a  general 
announcement  to  exhibitors  throughout 
the  country  asking  them  to  refrain  from 
signing  any  contract  which  will  permit  in- 
dustrial films,  advertising  films,  or  adver- 
tising inserts  being  shown  upon  their 
screens. 


Another  Ziegfeld  Film  Recruit 

The  personnels  of  the  two  Ziegfeld 
organizations  —  The  Follies  and  The 
Frolic  —  have  already  furnished  con- 
siderable talent  to  the  motion-picture 
industry  in  the  way  of  screen  beauties. 
Kay  Laurell,  Ruby  de  Remer,  Marth 
Mansfield,  Maes  Murray,  Ann  Pennington, 
and  Marion  Davies  are  some  of  the  Zieg- 
feld girls  seen  now  on  the  screen.  The 
latest  beauty  to  come  from  the  same  source 
is  Diana  Allen,  who  is  playing  the  leading 
feminine  role  in  the  "  Red  Virgin ",  now 
lieing  produced  by  B.  A.  Rolfe. 

Archer  McMackin  to  Direct  Gale 
Henry  for  Model  Comedy  Co. 

Bruno  J.  Becker,  general  manager  of  the 
Model  Comedy  Company,  announces,  the 
engagement  of  Archer  McMackin,  who 
will  hereafter  direct  comedies  in  which 
Gale  Henn,'  is  featured.  It  is  reported  that 
McMackin  handled  the  megaphone  in  the 
past  for  Brj'ant  Washburn,  Francis  X. 
Bushman,  Beverly  Bayne,  Montgomery  and 
Rock,  the  American  "beauty"  comedies  and 
Essanay.  General  manager  Becker  will 
continue  to  supervise  Miss  Henry's  pro- 
ductions. 


"  ."Smiling  Bill  "  Parsons'  latest  Capitol  Comedy, 
"A  Much  Needed  Rest,"  presents  the  comedian 
in  a  matrimonial  mix-up  with  a  lovely  widow. 


Motion  Picture  News 


Chicago  Jottings 


Maurice  Hellman  of  the  Universal, 
Chicago  office,  is  making  an  extended  trip 
through  central  Illinois,  personally  calling 
on  editors  of  daily  and  weekly  papers  in 
an  affort  to  secure  closer  co-operation  be- 
tween the  Chicago  Exchange  and  the 
I-'ourth  Estate.  This  trip  is  sure  to  be 
beneficial  to  all  branches  of  the  moving 
picture  industry,  particularly  the  exhibitors. 


"  The  Right  to  Happiness "  is  breaking 
all  records  at  the  Orpheiim  at  Rockford, 
Illinois,  according  to  Manager  Harry 
Graham. 


"  The  Radium  Mystery  "  is  reported  go- 
ing strong  by  L.  O.  Alexander,  assistant  to 
Maurice  Hellman,  of  the  Universal,  who 
has  just  returned  to  Chicago  from  a  trip 
through  central  Illinois,  where  he  succeeded 
in  making  new  sales  records. 


R.  T.  Smith  has  become  manager  of  the 
Chicago  office  of  the  Chicago  Triangle 
Distributing  Corporation,  following  the 
resignation,  as  recently  announced  in  these 
columns,  of  J.  E.  Willis,  who  has  re- 
sumed active  management  of  Willis  & 
Eckels  &  Mack,  of  which  firm  Mr.  Willis 
is  senior  member.  Mr.  Smith  formerly 
was  identified  with  the  Triangle  office  as 
sales  manager. 


F.  O.  Nielsen,  formerly-  general  manager 
of  the  Micky  Film  Coiporation,  has  gone 
into  business  for  himself  as  a  film  dis- 
tributor, opened  offices  at  1002  Century 
Bldg.,  202  S.  State  St.,  Chicago,  Illinois. 
His  exchange  will  be  known  as  the  F.  L. 
Nielsen  Feature  Films,  the  same  name  he 
used  when  he  made  a  big  success  with 
the  "  Spoilers  "  sometime  ago.  His  initial 
release  will  be  A.  A.  Bronson's  "  Someone 
Must  Pay."  a  feature  with  an  all  star 
cast,  including  Gale  Kane,  Edmund  Breese, 
Jackie  Saunders  and  Hugh  Thompson. 
This  feature,  for  which  Mr.  Nielsen  se- 
cured the  rights  to  six  states,  will  have  its 
first  Chicago  showing  at  the  Rose  Theatre, 
on  November  23rd. 


R.  C.  Cropper,  President  and  General 
Manager  of  the  Bee  Hive  Film  Exchange 
Company,  has  completed  arrangements 
whereby  his  Bee  Hive  Film  Exchanges  in 
Milwaukee,  Chicago  and  Indianapolis,  will 
distribute  the  first  Essanay  features  in 
which  Charlie  Chaplin  was  staired,  namely 
"  The  Champion,"  "  Work,"  "  Jitney  Elope- 
ment," and  "  By  the  Sea." 

Mr.  Cropper  has  also  closed  negotiatioos 
with  Mr.  Victor  Kramer,  of  the  Victor 
Kramer  Feature  Film  Companj-,  whereby 
his  exchanges  will  distribute  a  series  of 
ten  features  to  be  made  by  the  Kramer 
Company.  These  features  will  go  into  the 
regular  Bee  Hive  Feature  program  of  two 
features  a  month.  These  will  be  in  addi- 
tion to  the  Bee  Hive  Special  Features 
which  will  be  released  from  time  to  time. 


Ban  Forced  Industrial  Bookings 


X  J  V  e  VI  b  e  r  2  g ,   i  9  i  p 


3905 


News  of  the  Country  Via  Correspondence 


INDIANAPOLIS 

Indianapolis  has  aiiotlicr  new  motion 
picture  theatre  of  which  it  is  justly  proud. 
The  new  Ohio,  in  its  own  specially  con- 
structed building,  opened  under  the  man- 
agement of  Frank  Rembusch,  national  sec- 
retary of  the  Photoplay  Exhibitors'  Asso- 
ciation, Saturday,  November  15th.  William 
Fox's  "  Checkers "  was  a  great  drawing 
card  for  the  opening  performance.  Noth- 
ing but  features  are  to  be  billed. 


The  rebuilt  Orphcum,  which  opened  at 
Terre  Haute  two  weeks  ago,  is  justifying 
the  expenditure  of  $50,000  on  its  repairs, 
according  to  Managers  Keating  and  Fox  ot 
the  American  Theatre  Co.  The  theatre  is 
now  colonial  in  design  throughout.  A  nur- 
sery and  smoking  room  are  proving  valu- 
able additions.  A  pine  organ  and  eight 
piece  orchestra  are  added  attractions.  The 
Paramount  program  is  shown  exclusively. 


The  Public  Service  Commission  ordered 
all  electric  advertising  signs  of  theatres 
throughout  Indiana  turned  off  and  kept 
off  as  a  result  of  the  coal  shortage.  The- 
atres will  be  afTccted  in  no  other  way  by 
the  lightless  night  orders  of  the  Commis- 
sion, Indianapolis  managers  were  assured. 


CANADA 

SterHng  Films,  Limited,  with  offices  in 
Montreal  and  Toronto,  has  been  reorgan- 
ized with  I.  Soskin  as  the  new  president 
and  general  manager,  M.  Volansky,  the 
secretary-treasurer  and  Charles  Berrr.an,  di- 
rector. The  company  controls  Hallmark 
releases,  the  first  of  which  "A  House  Di- 
vided" has  already  been  placed  on  the 
Canadian  market,  the  "  Vod-o-Vil  "  single 
reelers,  the  Dempsey-VVillard  fight  pic- 
tures, the  serial,  "The  Trail  of  the. Octo- 
pus," and  other  subjects. 


Wallace  A.  Sault,  who  has  been  the 
manager  of  film  exchanges  in  Montreal  and 
Toronto,  has  returned  to  England  where 
he  will  continue  in  the  moving-picture  busi- 
ness. Sault  was  manager  of  General, 
Mutual  and  Triangle  offices  and  more  re- 
cently he  was  in  charge  of  the  Toronto 
office  of  the  Davis  Amusement  Enterprise. 


J.  J.  FlahifT,  proprietor  of  the  Royal 
Hotel,  Paris,  Ontario,  has  opened  the 
Colonial  Theatre  at  Paris.  This  is  a  model 
theatre  in  many  respects  and  has  a  seating 
capacity  of  650.   

Messrs.  Campbell  and  Spence,  formerly 
operating  the  Regent  Theatre,  Parry 
Sound,  Ontario,  have  taken  over  the  Royal 
Theatre,  Parry  Sound.  Mr.  L.  Yates  now 
has  the  Regent  Theatre.  Campbell  and 
Spence  were  out  of  the  moving-picture 
theatre  business  for  over  a  year  but  have 
returned  to  the  field. 


The  Winnipeg  E.>chibitors'  Association 
has  rented  a  suite  of  rooms  for  club  pur- 
poses and  arrangements  have  been  made 
for  the  serving  of  club  luncheons  each  day 
of  the  week  to  members  and  friends. 


The  Specialty  F'ilm  Import,  Limited, 
Montreal,  Canadian  Pathe  distributors, 
have  contracted  for  the  release  in  Canada 
of  the  Mrs.  Sidney  Drew  Comedies. 


CLEVELAND 

G.  N.  Montgomcr>',  field  manager  for 
the  Hallmark  Picture  Corporation  has  been 
in  Cleveland  for  the  past  few  weeks,  get- 
ting the  office  in  proper  shape  under  the 
new  regime.  Now  everything  is  in  order, 
and  he  has  turned  over  the  managerial  keys 
of  the  Cleveland  exchange  to  C.  S.  Browne, 
one-time  local  Fox  manager.  Mr.  Mont- 
gomery' has  gone  on  to  reorganize  the  Cin- 
cinnati Hallmark  exchange. 


The  Masterpiece  Film  Attractions  of 
Cleveland,  announces  that  "Eyes  of  the 
World"  will  be  distributed  by  them,  to 
the  leading  cities  of  Ohio.  "Eyes  of  the 
World"  is  controlled  by  the  Wasima  Film 
Company  of  Chicago.  Masterpiece  will  ex- 
ploit the  picture  in  Cleveland,  Toledo, 
Akron,  Columtnis,  Cincinnati,  Dayton,  Can- 
ton and  Youngstown. 


Announcement  was  jnadc  last  week  of 
the  purchase  of  Bannon's  Theatre,  Elyria, 
Ohio,  by  John  Pekras  and  Melton  Pheles. 
Both  of  these  men  have  been  prominent 
in  the  exhibition  field.  The  name  of  the 
house  has  been  changed,  and  it  will  here- 
after be  called  the  Colonial.  Plans  are 
under  way  for  alterations  and  improve- 
ments which,  when  completed,  will  greatly 
add  to  the  decorativeness  and  comfort  of 
the  house.   


BUFFALO 

Henry  E.  Wilkinson,  Realart  manager, 
gave  a  private  screening  of  "Soldiers  of 
Fortune,"  for  Harold  B.  Franklin  in  Shea's 
Hippodrome  screening  room  on  Friday 
evening,  November  14th,  which  was  at- 
tended by  Field  Manager  Ben  F.  Simpson. 


Manager  Samuel  Carver  gave  a  private 
showing  of  "Evangeline"  for  1,700  school 
teachers  in  the  Family  Theatre  on  Friday 
evening,  November  14th,  following  the 
regular  show.  In  addition  to  the  teachers, 
principals,  school  board  members  and  in^ 
vited  guests  attended.  Mr.  Carver  gave 
the  show  to  emphasize  the  great  educa- 
tional possibilities  of  the  production  which 
was  shown  for  the  entire  week  of  Novem- 
ber 16th.   

The  Gardiner  Film  Syndicate  will  soon 
bring  "The  Lost  Battalion"  to  Buffalo,  and 
it  is  expected  that  this  picture  will  be 


shown  in  the  P'amily  Theatre.  A  big  mili- 
tary exploitation  campaign  is  being  plaimed 
prior  to  the  showing  of  the  production. 


A  permit  has  been  issued  by  the  Bureau 
of  Buildings  for  the  new  exchange  to  be 
built  at  254  Franklin  street  by  the  Famous 
Players-Lasky  Corporation.  According  to 
Richard  C.  Fox,  local  manager,  the  build- 
ing will  be  one  of  the  finest  of  its  kind 
in  the  country  and  will  cost  $50,000. 


Friday,  November  28th,  will  be  Lafayette 
High  School  day  at  the  Elmwood  Theatre 
when  Manager  Bruce  Fowler  in  co-opera- 
tion with  the  Lafayette  Athletic  Associa- 
tion will  present  Tom  Moore  in  "Brown 
of  Harvard."  Fifty  per  cent  of  the  pro- 
ceeds of  the  matinee  will  go  to  the  Ath- 
letic Association. 


Charles  S.  Hunt  of  the  Hunt  Business 
Agency  reports  the  sale  of  the  New  Or- 
pheum  Theatre  at  Ridgeway,  Pa.,  for  Pro- 
prietor Stout.  _____ 

Architects  came  to  Buffalo  from  Chicago 
the  week  of  November  16th  to  consult  with 
Shea  Amusement  officials  on  the  plans  for 
the  big  Metropolitan  Theatre.  Harold  B. 
Franklin  is  working  on  a  mammoth  electric 
sign  which  will  be  erected  on  the  Main 
street  site  at  once  to  draw  attention  to 
the  location  of  the  new  theatre. 


E.  O.  Wineberg,  manager  of  the  Strand 
Theatre,  will  introduce  a  new  house  bulle- 
tin the  week  of  November  23d,  in  which 
he  will  give  the  current  and  coming  at- 
tractions and  crisp  news  of  the  motion- 
picture  world.   

Manager  J.  H.  Michael  will  observe  An- 
niversary Week  at  the  New  Victoria  The- 
atre, commencing  Sunday,  November  23d, 
by  presenting  double  feature  bills  the  en- 
'tire  week  together  with  special  musical 
numbers.   

The  old  Globe  Theatre,  which  has  been 
vacant  for  several  years  at  the  corner  of 
Main  and  Ferry  streets,  is  at  last  being 
turned  into  a  garage.    Such  is  fate. 


SAN  DIEGO 

California  Theatre  is  the  name  selected 
by  James  B.  Mason,  lessee,  for  the  new 
motion-picture  house  nearing  completion  on 
the  Bancroft  site  at  the  corner  of  Fifth 
and  G  streets.  It  will  be  two  or  three 
weeks  before  the  house  can  open  for  busi- 
ness.   

R.  E.  Hicks,  proprietor  and  manager  of 
the  Cabrillo,  used  a  full  page  in  his  Sun- 
day announcements  of  the  first  showing 
of  the  Houdini  feature  film,  "The  Grim 
Game."  In  this  city,  which  is  the  seat  of 
the  army  and  navy  aviation  schools,  the 
picture  drew  well. 


3906 


Motion  Picture  News 


WHY  THE  "NEWS" 

COVERS  THE  FIELD 

You,  as  an  advertiser  of  pictures,  would  prefer  one  trade 
paper. 

Or  two  at  the  most. 

You  could  thereby  save  money  and  yet  put  forth  the  full 
force  of  your  advertising  effort. 

But  you  are  afraid  that  one  paper  —  or  two  even  —  do  not 
cover  your  trade  field. 

So  you  use  three,  or  four, —  or  six. 

You  shoot  with  a  shot  gun  to  make  sure  of  your  target.  ' 

You  are  wrong  —  wrong  in  your  premises. 
You  CAN  cover  your  field  with  one  paper. 
We  make  emphatic   this  statement  because  the  truth  is 
merely  a  matter  of  logic  and  figures. 

You  proceed  on  the  assumption  that  there  are  17,000,  or 
even  20  odd  thousand  theatres  to  be  reached. 

That  is  the  fallacy  at  the  bottom  of  the  present  trade 
paper  situation. 

There  are  Not  17,000  picture  theatres  in  this  country. 

Such  lists  exist.  But  they  are  wrong.  We  have  used  them 
and  we  know. 

Lists  are  impossible  to  check  because  the  postmaster  will 
not  return  unclaimed  mail.    Lists  grow  but  don't  decrease. 
There  are  not  even  15,000  theatres. 

There  are  not,  in  our  opinion  and  experience,  even  11,000 
theatres  which  are  selling  prospects  for  you. 
Ask  your  sales  manager. 


Suppose,  for  the  sake  of  argument,  however,  we  approximate 
the  picture  houses  —  all  theatres  showing  pictures  at  all  — 
at  15,000. 

You  can  immediately  eliminate  at  least  two  to  three  thou- 
sand of  these  theatres  as  non-prospects. 

Certainly  they  are  non-prospects  for  a  trade  paper,  for 
any  trade  paper.    WE  KNOW. 

They  consist  of  small,  very  small,  country  theatres  in 
remote  districts  running  intermittently  at  best  and  one  or 
two  nights  a  week;  of  small  city  houses,  whose  proprietors 
do  not  read  English;  of  houses  so  near  city  exchanges  that 
the  managers  do  not  read  trade  papers  if  subscriptions  are 
secured. 

So  we  are  down  now  to  12,000  to  13,000  theatres.  There 
are  some  sales  managers  of  long  experience  who  say  there 
are  not  more  than  12,000  anyway. 

But  there's  a  second  important  factor. 

Theatres  exist  largely  under  chain  ownership  today. 

And  where  one  man  owns  two  or  six  theatres  in  one  town 
he  takes  one  paper  —  that's  all. 

We  have  just  finished  a  test  of  chain  theatre  ownership. 
It  shows  2,880  theatres  owned  by  801  men  or  companies. 
This  is  not  complete:  but  here  alone  you  can  eliminate  over 
2,000  theatres  (2,880  minus  801)  as  non-subscribers  to  trade 
papers. 


November        ,   i  9  i  9 


3'X)7 


Which  now  brings  us  down  to  10,000  to  11,000  theatres. 

And  right  here  is  your  limit  of  exhibitor  circulation.  It  is 
even  less.  No  trade  paper  has  ever  had,  nor  ever  will  have, 
over  g,ooo  exhibitor  subscriptions. 

As  a  matter  of  fact  it  is  a  waste  —  to  the  advertiser,  to  the 
publisher,  to  reach  more. 

Just  bear  in  mind  the  practical  thought  that  circulation 
getting  is  not  so  difficult.  Circulation  READING  is  the  only 
thing  that  counts. 

The  difficult  thing  is  to  put  your  paper  first  among  all 
the  others  in  the  exhibitor's  estimation. 


So  we  have  a  field  of  say  not  over  9,000  exhibitor  readers, 
and  several  papers  approaching  that  circulation.  The 
"  News "  reaches  constantly,  on  a  paid  basis,  from  8,000 
to  8,500  exhibitors. 

What  is  the  answer? 

Simply  that  several  papers  duplicate  each  other.  The 
weaker  papers,  too,  reach  the  very  same  exhibitors. 

Not  10  per  cent  of  the  exhibitors  of  the  country  take  only 
one  paper. 

So  instead  of  several  papers  dividing  up  17,000  theatres 
between  them,  half  that  number  is  reached  at  least  90  per  cent 
by  several  papers. 


The  proper,  logical  way  is  just  what  invariably  happens  in 
other  trade  fields  and  will  certainly  happen  in  this  —  namely 
the  selection  of  the  best  paper  for  the  main  punch  in  your 
advertising  campaign. 

Put  your  supplementary  advertising  in  one  other  or  two. 

Several  papers  will,  of  course,  claim  to  be  best. 

Don't  take  their  say-so.  Make  your  own  test.  It  will  cost 
you  a  few  hundred  dollars  and  you  will  save  thousands. 

Just  find  out  which  paper  the  exhibitor  holds  highest  — 
in  service,  independence,  readability,  influence. 

That't  the  one  paper. 


The  exhibitor  will  appreciate  your  efforts.  He  is  against 
duplication.  He  won't  read  the  same  announcement  twice, 
and  he  furthermore  feels  that  has  to  share  in  the  needless 
expense.  * 

Rotation  of  the  same  or  different  advertising  between,  say, 
three  mediums  does  not  solve  the  problem.  If  one  paper  is,  say, 
90'^c  strong,  another  •jo'^'f,  and  another  50*^,  then,  naturally, 
your  advertising  has  a  90''r  pull  one  week,  ■jo'~c  another, 
and  50^r  another. 

There's  but  one  logical  answer:  The  use  of  the  main 
medium   for   your   main   advertising   campaign.     And  — 


THE  "NEWS"  COVERS 

THE  FIELD! 


3908 


Motion  Picture  News 


REGENT 

THE  COZY  LITTLE  FAMILY  THEATRE 

OKCHESTKA  MUSIC 

FIRST  RUN  PICTURES 


LIBERTY 

AUDEVILLE  AND  MUSICAL  COMEDY 
ATTRACTIONS 

HOME  OF  THE  PHOTOPLAYER 


THEATRES 


ELKS 

QUALITY  ALWAYS 
FEATURE  ATTRACTfONS 


SPECIAL  MATINEES  i^'; 


J.  C.  HARTMAN.  M 


ANAGER 


BLACKWELL.  OKLA.,  HOV.    8th,  1919 


Motion  Picture  News, 
Hew  York  City, 

Gentlemen: 

Just  one  year  ago  today  the  writer  "took 
a  chance"  in  the  picture  game  "by  opening  the  Regent 
Theater.      Wow  in  one  year  we  have  three  shows  — 
and  we  feel  that  we  owe  some  of  our  success  to  you. 

We  want  to  thank  you  for  the  many  ideas, 
suggestions,  keys  to  bookings,  and  so  on  that  we 
have  "been  able  to  get  from  your  columns.    '.7e  also 
want  to  warn  any  exhibitoi  not  to  start  in  this  game 
without  the  aid  of  a  trade  paper  —  especially  Llotion 
Picture  Ndws. 

We  never  felt  that  we  amounted  to  much  until 
Tom  Mix  told  us  that  we  were  the  only  live  exhibitors 
in  the  state. 

You  can  rest  assured  that  as  long  as  we  are 
in  the  game  we  will  not  be  without  your  valuable 
assistance.    This  is  entirely  unsolicited  as  we  feel 
that  we  owe  you  something. 

Wishing  you  all  the  prosperity  that  you 
deserve,  we  are. 


Yours  very  truly, 


JSATEBS. 


N  0 V  e  m b  e  r  2 9 ,   I  9  I  9 

|iiHHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiP^ 

'  Exhibitor  Service  Bureau 

Same  Story— Forced  to  Raise  Prices 


Interesting  Letter  on  Admissions  b\) 

Thomas  D.  Soriero 

One  of  the  best  known  exhibitors  in  the  country  is  Thomas  D.  Soriero, 
managing  director  of  the  Strand  Theatre,  Lowell,  Mass.,  and  formerly  manager 
of  the  Park  Theatre,  Boston. 

In  his  contribution  to  our  series  of  articles  on  admissions,  Mr.  Soriero  presents 
some  interesting  information  on  this  subject.  He  also  asks  some  questions  of 
the  producers  which  if  answered  would  no  doubt  prove  of  quite  as  much  interest 
to  you  showmen  as  will  the  part  of  this  story  which  pertains  strictly  to  admissions. 
Read  what  the  Strand  showman  has  to  say. 


ANSWERING  your  letter  of  September 
12th.  I  will  only  be  too  glad  to  give 
you  whatever  inforniaiioii  in  conne.'tion 
with  my  theatre  that  will  aid  you  in  com- 
piling your  data. 

At  the  Strand  Theatre  in  this  city  prices 
prevailing  before  Labor  Day  were:  For 
the  matinees,  10  and  15  cents;  and  for  the 
evening,  20,  15  and  25  cents.  Admission 
prices  at  this  theatre  are  now :  Afternoon, 
10,  15  and  25  cents ;  and  for  the  evening, 
15,  20,  30  and  35  cents.  You  will  observe 
that  in  all  instances  this  is  only  an  addi- 
tion of  5  cents  to  the  previous  cost  ci 
admission.  This  new  rate  was  inaugurated 
on  Labor  Day. 

It  was  tentatively  arranged  by  the  man- 
agers of  the  various  houses  that  a  general 
and  minimum  increase  was  to  become  op- 
erative on  Labor  Day.  For  some  reason 
they  all  backed  down  with  the  exception 
of  me. 

Of  course  there  was  no  breach  of  faith 
because  they  did  not  go  through  with  it. 
but  now  we  have  the  satisfaction  of  realiz- 
ing that  they  have  apparently  realized  their 
mistake  and  are  now  going  to  make  in- 
creases in  admission  for  economical  reasons 
which,  in  other  words,  means  that  they 
have  been  forced  to  in  order  to  get  an 
adequate  profit  on  their  houses. 

I  warned  my  patrons  that  the  increased 
cost  of  house  operation  and  cost  of  film 
rental  would  necessitate  an  increase  in  the 
autumn,  and  when  the  five  cent  increase 
came  they  expected  it  and  there  was  no 
loss  of  business  as  a  result.  I  think  this 
answers  another  of  your  questions.  It  is 
well  known  that  the  film  business  is  not 
immune  from  the  general  increase  in  the 
cost  of  living,  so  the  natural  outcome 
should  mean  an  increase  in  the  cost  of 
admissions,  etc.  In  other  words,  if  the 
manufacturer  raises  its  film  prices  and  it 
costs  more  in  the  nature  of  salaries  for 
house  operation,  there  should  be  an  in- 
<:rease  in  the  price  of  theatre  admissions 
to  neutralize  this.  This  is  all  obvious  and 
truly  is  a  "  vicious  cycle "  as  attacked  by 
President  Wilson,  but  what  can  we  do 
about  it?  So  I  will  say  that  it  is  abso- 
lutely necessary  to  raise  prices  on  admis- 
sions slightly  in  order  to  obtain  a  fair 
-profit. 


Thomas  D.  Soriero 


However,  believe  me  when  I  say  that  I 
have  not  raised  my  prices  more  than  is 
necessary  to  make  a  profit  as  fair  as  in 
the  pre-war  days. 

Do  I  expect  to  pay  more  for  films  than 
I  have?  I  am  already  paying  more  than 
I  ever  have  before,  but  I  hope  that  a  halt 
will  soon  be  called  for  the  universal  better- 
ment of  the  industry.  Here  your  "  vicious 
cycle"  enters  again.  If  he  (the  manu- 
facturer) charges  us  more  for  films,  then 
there  remains  nothing  more  for  us  to  do 
than  to  "  pass  the  buck  "  and  increase  our 
admission  charges  to  the  theatre-going 
public.  It  is  my  belief  that  the  manu- 
facturers are  getting  about  all  they  can 
now  from  the  exhibitors  and  still  permit 
the  latter  to  make  a  decent  profit.  I  don't 
mean  that  they  are  profiteering  or  any- 
thing of  that  sort,  but  what  I  would  like 


to  emphasize  is  that  this  perpetual  increase 
of  everything  must  stop  somewhere,  and 
the  only  way  in  which  to  prevent  a  flood 
is  by  damming  the  stream  at  its  source. 
Therefore,  why  cannot  the  producers  begin 
with  a  sort  of  economical  program?  I 
notice  that  some  manufacturing  organiza- 
tions have  tentatively  begun  this  policy 
with  fewer  and  better  pictures. 

If  the  manufacturer  tries  his  best  to  re- 
(lu:e  the  cost  of  his  product,  it  will  react 
all  along  the  line.  It  is  his  duty  to  st^rt 
the  ball  rolling,  for  he  is  in  a  position  to 
achieve  something  of  lasting  benefit. 

.\ltliough  the  moving  picture  industry  has 
been  touched  b\'  labor  unrest  and  the  gen- 
eral ui)\vard  trend  in  costs,  it  is  so  solidly 
built  and  its  workers  are  so  universally 
\\i.]l  paid  that  I  don't  fear  any  more  so- 
called  "  industrial  strife." 

I  have  been  using  lobby  displays  in 
Lowell,  and  this  feature  has  proved  an 
attractive  novelty  for  the  theatre.  This 
week,  in  view  of  the  fashion  show  com- 
ing next  week,  my  display  was  several  wax 
mannequins  attired  in  the  lastest  fashion 
hits,  carefully  and  skillfully  draped  with 
velvet,  etc.  Each  week  there  is  some  fea- 
ture in  the  lobby  that  the  public  has  become 
accustomed  to  look  for.  My  policy  here 
lias  been  wholly  open  booking  and  I  am 
gi\  ing  my  patrons  the  best  pictures  obtain- 
able without  regard  to  cost. 

Very  truly  yours, 

Thos.  D.  Soriero, 
General  Manager,  Strand  Theatre. 


Uses  Mailing  List   to  Good 
Advantage 

MANAGER  William  Vance  of  the  New 
Lyric  theatre,  Minneapolis,  used  his 
mailing  list  very  eflfectively  the  week  of 
Sept.  21  when  he  played  Constance  Tal- 
madge  in  her  first  First  National  attraction 
"A  Temperamental  Wife."  Mr.  Vance 
obtained  from  a  local  post  card  publish- 
ing firm  5,(XX)  colored  souvenir  cards  and 
had  his  ushers  and  several  especially 
employed  girls  write  the  following,  in  ink, 
and  adresses  upon  them  :  "  Dear  M  :  — 
Have  just  seen  Constance  Talmadge's 
latest  picture  at  the  Ne\v  Lyric  and  it 
reminder  me  that  I  owed  you  a  call.  Will 
see  you  Thursdaj'.    Yours  L." 

The  cards  were  then  stamped  and  mailed 
out  and  judging  from  the  way  box  cffice 
receipts  soared  the  last  three  days  of  the 
week  the  novel  stunt  proved  more  than  a 
good  investment. 


Just  becamt  a  man  earns  only  half 
zvhat  he  thinks  he  is  i\:orth  is  no  reason 
Tvhy  he  shoiid  try  to  live  tzi'ice  as  well  as 
he  should. — Trotty  Veck. 


3910       (Exhibitor  Service) 


Motion   Picture   N  e  w  ^ 


Your   Id  ea   ana  wurs 


WITH  tlic  exception  ol'  iIk-  catch  lines 
used  in  this  three-column,  ten-inch 
display  on  "The  Perfect  Lover,  '  we  would 
say  that  the  Strand  has  adopted  the  right 
angle  in  advertising  this  i)iclurc  and  this 
star. 

VX'c  wouldn't  have  used  "Here's  a  new 
star."  Rather  would  we  lia\e  started  off 
with  a  line  which  would  ha\e  inftrred  that 

Here's  a  new  star— 
and  a  real  actor 

Eugene  O'Brien 

Supported  by  Lucille  Lee  Stawart,  Mary  Boland 
and  Marguerite  Courtot  in 

"The  Perfect  Lover" 


You've  M<n 
O'Brlui  wHb 
Norma  Talnidsv 

In  Mveral  pkiurc 

CUrk  In 
"Come  Oni  ot 
(bt  klUhcn." 
with  Hmc.  Pelrovi 

MUT  Plchfor4 
In  "RebwM." 
Sec  him 


RALPH  INCE 
production — 


COMMENCING  SUNDAY 


Mr.  O'Brien  had  been  elevated  to  stardom 
by  popular  demand.  Say,  "Your  favorite 
leading  man  elevated  to  stardom."  Of 
course  the  selling  talk  used  in  this  display 
does  carry  out  this  idea,  but  the  catch  line 
sort  of  looks  as  if  an  unknown  player  was 
being  exploited.  In  the  use  of  the  face 
cut  of  the  star  the  Strand  is  al)solutely 
correct.  This  star  has  a  considerable  fol- 
lowing. They  I'ke  him  and  the  sort  of 
parts  he  plays.  This  is  a  direct  appeal  to 
these  fans.  Featuring  the  star's  naine 
above  the  title  is  also  correct,  the  same 
angle  being  involved.  Like  all  Strand  ads 
this  one  is  to  be  coinmended  for  its  white 
space.  Strand  ads  always  stand  out  on 
the  page.  .  

Happy  are  tliosc  7clio  do  not  ■z^■allt  ihc 
tilings  they  can  not  liaiw — Trotty  Veck. 


WITH  the  "  dog  tracks,"  the  house 
name  cut  and  the  star's  coat,  all  but 
the  fur  part,  printed  in  red,  this  display  of 
McCormick's  for  "  Back  To  God's  Coun- 
try"  riveted  the  attention  of  the  reader  to 
the  display  and  demanded  that  he  read 
every  word  about  the  production  which  has 
been  couched  in  sentences  most  Hable  to 
further  incite  the  curiosity  of  even  one 
who  happened  to  glance  at  the  page  of  the 
newspaper  in  which  the  ad  appeared. 

Mr.  McCormick  has  done'  something  in 
this  ad  which  he  doesn't  often  do  and  that 
is  list  the  cast.  But  there  is  a  reason  for 
this,  as  he  says  in  his  caption  over  it : 


"  The  Strangest  Cast  That  Ever  Lnacted 
a  I  )rama." 

It  is  this  fact  that  makes  the  use  of 
valuable  space  for  this  purpose  worth 
while.  We  have  seen  several  of  these 
"dog  track"  ads  used,  the  idea  came  from 
the  press  book  but  this  is  the  first  time 
that  the  novelty  really  registers  for  some- 
thing more  than  good,  and  the  reason 
therefor  is  the  colored  ink  used.  The  dis- 
play in  its  original  certainly  was  a  startling 
bit  of  work.  In  size  this  was  s'x  columns 
wide  and  a  half  page  in  depth. 


A  bird  in  a  hush  is  zcortli  livo  in  your 
pet  fit/  tree. 


WE  are  always  hunting  for  displays 
which  are  difTerent  than  those  pre- 
viously shown  in  these  columns  and  have 
found  this  one  on  "Broken  Blossoms"  the 
work  of  Louis  K.  Sidney  of  St.  Louis,  who 
is  mana,g'ng  director  for  the  six  houses 
scheduled  for  show-ing  of  the  Griffith  pic- 
ture, as  stated  in  the  display.  This  dis- 
play we  thought  to  be  very  attractive,  es- 


pecially in  the  scene  Ixjrder  used  which  is 
suggestive  of  the  Chinese  atmosphere  of 
the  feature. 

However,  having  to  take  up  so  much 
space  with  the  theatre  name  lines  rather 
spo'ls  the  appearance  of  the  lower  part  of 
the  ad.  This  of  course  was  unavoidable 
with  the  six  houses  to  list  as  showing  the 
picture.  This  really  can  be  called  excep- 
tional advertising,  quite  worthy  of  being 
copied.  In  size  this  was  three  columns  by 
ten  inches.   

There  is  one  thing  about  baseball  players 
—  they  never  go  out  on  a  strike.    It  takr 
three.   

THl'JvE  isn't  much  use  of  commentii.L 
on  a  McCormick  ad.  for  it  is  in  th: 
end  of  the  game  that  the  Indianapol; 
showman  has  h  s  town  hous;  and  country 
estate.  The  obvious  thing  to  do  is  to  have 
the  cut  made,  say  here  it  is  and  tell  you  to 
study  it  it  and  pattern  yourself  accordingly. 
There  is  one  thing  we  want  to  call  your 


"-uoiill  pithpf  rfve  up 
that  stpno^rdpbpr 
-or  mPT" 


attention  to  in  this  display  on  "A  Temper- 
mental  Wife."  Note  the  style  of  the  sell- 
ing talk  used,  high  class  "kidd-ng"  stuff 
su.ggestive  of  the  fact  that  the  picture  is  a 
comedy.  Now,  McCormick  could  have 
conveyed  the  same  thoughts  in  sentences 
framed  in  perfectly  orthodox  English  but 
would  the  result  been  as  effective?  W  e  arc 
sure  it  would  not.  Here  is  a  display  that 
is  worthy  of  beWig  read  for  the  original  ty 
of  its  construction.  It  is  typical  of  what 
one  has  grown  to  expect  from  an  Anita 
Loos  film,  keen  satire  with  a  bit  of  slang 
thrown  in.  But  we  weren't  going  to  com- 
ment on  this  display.  In  size  the  ad  was 
three  columns  hy  eight  inches. 


AH  of  us  have  brains  but  most  of  us  are 
slozc  to.  learn  zchat  they  are  for. 


VKJ  ITH  a  good  producer's  cut  as  a  basis, 
the  Casino  Theatre  of  Spokane. 
Wash.,  has  framed  a  good  ad  on  "Desert 
Gold"  in  this  three  columns  wide  by  full 
page  in  depth  display. 

In  fact  it  is  the  best  one  we  have  seen 
on  th's  picture.    It  bills  the  author  and 


JS  or  e  m  b  €  r  2  g  ,   i  Q  i  Q 


(Exhibitor  Service  I  ^^11 


k  ■  «f  DU  ^ 


BEGINNING  TOMORROW 

—FOR  «■  laDEFIHITE  ENCICEMERT^^ 
TIBE  OF  SNOWS  II,  12:45,  2:30,  *:I5.  6.  7:40  IRD  9:20 
•CICRIL  lOniSSIOI  3Sc;  LOCE  SEITS  SOc 


title  in  letters  large  enough  to  command 
attention  and  follows  this  advantage  with 
a  good  line  of  selling  talk  concerning  the 
feature's  merits.  W'e  always  like  to  re- 
produce a  display  of  this  kind,  good  stuflf, 
which  any  exhibitor  can  get  set  up  at  his 
newspaper  plant  no  matter  how  small  the 
town.  Keep  this  rcproduct'on  for  your 
showing  of  '  Desert  Gold."    It  is  excellent. 


It  is  imf>ossible  to  fear  those  you  love 
and  a  hard  job  to  lore  those  you  fear. 


WE  have  seen  lots  of  better  and  more 
artistic  displays  on  the  latest  Fair- 
banks, picture,  "His  Majesty,  The  Ameri- 
can," but  when  the  fact  that  this  was  a 
full  page  used  in  a  rather  small  town, 
Newark,  Ohio,  and  was  printed  in  two 
colors,  we  don't  believe  that  anything  has 
showed  up  which  ent-tles  the  showman 
who  evolved  it  to  any  more  credit  for  the 
results  achieved  considering  the  opportuni- 
ties presented  than  this  one. 

W'e,  of  nurse,  aren't  sure  but  figure  that 
in  order  ;  .-et  this  in  two  colors  the  Grand 
manager  .j'  had  to  induce  the  publisher  to 
run  the  edition  twice  probably  on  a  flat-bed 
press.  Th's  was  not  an  easy  task,  if  what 
we  remember  of  small  town  print  shops 
still  holds  good. 

In  the  use  of  the  face  cuts  of  the  star 
the  Grand  has  grabbed  the  liest  advertising 
bet  with  any  of  Fairbanks'  features.  .They 
are  attracted  by  his  personality  and  in  this 
page  the  Grand  ad  man  has  certainly 
played  for  patronage  on  this  angle  by  their 
use  in  his  ad.  There  is  one  other  obser- 
vation we  m'ght  make  here.    W'e  are  will- 


How  Exhibitors  Advertise 


papers  with  as  good  results  but  seldom 
see  anything  from  a  city  the  size  of  Mar- 
^halltowii.  Just  accept  this  as  a  reminder 
that  here  is  another  case  where  an  cx- 
hiliitcr  has  secured  all  the  advantages  of 
a  page  smash  for  his  feature  for  a  small 
percentage  of  the  cost  of  the  page.  If  you 
havn't  gone  in  for  co-operative  advertising 
hitclv  it  is  time  to  do  so. 


Hc'i  Coming  to 

Srwork — of  Count 
to  the  Grand! 


DOUGLAS  FAIRBANKS 

In  the  Biggest  Piclurt  of  his  Caretr 

"HIS  MAJESTY,  THE  AMERICAN" 


-HIS  MAJESTY,  THE  AMERICAN' 


FOR  FOUR  DAYS 

Monday.  Tueaday,  W«dne»dAy  knd  Tliursdsv 

GRAND  THEATRE 


I  P  M  IB  It  F  M. 


ing  to  bet  that  a  year  ago  we  would  have 
heard  the  Grand  manager  growling  be- 
cause he  had  to  advertise  somebody's  trade- 
mark if  he  used  a  stock  cut  and  here  he 
has  gone  out  of  his  way  to  do  that  very 
thing,  and  he  isti't  the  only  one  either. 


Nobody  zaill  knoiv  hozi-  little  you  kitozv 
if  you  knozv  enough  not  to  talk. 


T  X  selecting  this  page  tie-up  that  has 
been  accomplished  for  "Oh  Boy"  by 
the  Casnio  of  Marshalltown,  Iowa,  we  have 
onl^-  one  object  in  view,  that  of  showing 
the  exhibitors  in  smaller  towns  how  easy 
it  is  to  pull  a  stunt  of  tl  kind  and  to 
sort  of  lend  encouragement  ly  a  practical 
illustration  that  you  should  /le  getting  in 
occasionallj-  on  this  form  of  publicity. 
What  one  small  town  giiy  can  do  you 
should  be  able  to  accomplish.  W'e 
could  hardly  call  this  page  out  of  the 
ordinary.    We  get  any  number  of  ncws- 


^ft^-j-Si-'^OH  BOYI^-^r-i.-lH^J 

l=-Vci                CASINO  TWEATER^— STARTS  SUNDAY  OCT  yj^^—i  DATS  L."  Z-'-TZ";  T  r J 
riw   Cr(«i«>e  MuMCof  Conwdy  H>C  m  a  Ftmtvrt  Picturt  T>uM  Bou  300  in  tht  Ltagut  of 
Laught.   BfAOy.  «id  Prttty  Grrlt  .  —  


W  "OH  BOY!  "  ^ 

OWN  AN  ALTO.nOBILE -  ANY  MAKE  VOL  WA.M 


--We  Handle  Them  All^ 

rstorage  y"-"     "-^Sf^^r  jitr | 

AM  I««alrti4   •  b»cn  Mec&Mia   .   U/f  ^'"^  ^         ^  ^ 

AUTO  SALVAGE  and  EJCCHANGE  COMPANY 


"Oh  Boyr 


-Oh  Bay!" 


-OH  BOYT 

Woodrow  >-c«.T. 
Washer  tST 

lATUK 

rnrttcs 


-OH  BOYr 

L.  S.  L  Batteries 


A  man  i\.'lio.<;e  Ihoui/hts  arc  ptrasani  />(i/j 
is  never  lonely  even  when  alone. 


'X'HK  scllin.g  talk  of  an  ad.  should  excite 
curiosity  above  all  other  things  should 
it  not?  It  .'should  be  the  first  instalment 
of  a  contiiuied  story,  the  final  chapters  of 
which  it  is  necessary-  to  go  to  the  theatre 
to  see,  in  the  projecting  of  the  film. 

If  this  is  true  then  we  want  to  call  \our 
attention  to  a  fine  example  of  doing  that 
very  thing,  in  th=s  display  on  "Luck  in 
Pawn  "  used  by  Grauman's  of  Los  Angeles. 

It  begins  with  an  appropriate  and  inter- 
est-exciting catch  line,  "  Forgotten,"  and 


Commencing  Tuday 


.tec  acJiewrf 
III  ^m.9}Kl6wf 
i*K  others  nrr 
and  5helhu,tu^she 
didn't  thM  ar/~ 
thnq  in  Ok  wMe 
wide  world  could 
veaken  his  Iok  fir 
'KT  TV  night  uas 
ieufening  on  th9 
old  v^arf  vAtn  die 
B  stiw^  thing 
happen.and  just' 
then  


Luck  in  Pawn 


(Exhibitor  Service) 


Motion  Picture  News 


Comment  and  Criticism 


then  comes  the  first  instalment  of  what  is, 
told  in  the  picture  story,  with  an  implied 
"  continued  in  our  next "  with  the  word 
"  then  "  as  the  selling  talk  sentences  finish. 

In  design  this  is  the  usual  Grauman 
calibre,  hand  drawn  and  nicely  tied  to- 
gether. Again  we  call  your  attention  to 
the  Grauman  policy  of  listing  every  num- 
ber on  the  bill.  Sid  Grauman  says  it  pays, 
and  take  it  from  us,  he  knows.  This  dis- 
play was  three  columns  by  eighteen  inches. 


LOEWS'  Hippodrome  of  Baltimore  has 
chosen  to  let  the  producer's  cut  ad- 
vertise "The  Last  of  the  Duanes,"  not  even 
bothering  to  add  some  selling  talk  about 
the  story.  In  this  we  think  Loews  is  in 
error.  No  doubt  Bill  Farnum  is  popular 
and  the  name  of  Zane  Gray  means  quite 
a  lot  to  fans,  but  neither  are  strong 
enough  so  a  house  can  afford  to  let  an 
important  item  in  advertising  pass  by  en- 
tirely. We  will  be  frank  to  admit  that  we 
wouldn't  know  where  to  put  the  selling  talk 
if  we  were  going  to  use  this  cut  as  a  basis 


WILLIAM 
FARNUM 

LAST 

■■  ofthe 

DUANES 


for  our  display,  which  leads  us  to  say  that 
we  would  have  passed  up  the  cut.  In  its 
place  we  would  rather  have  taken  a  cut 
of  Farnum  and  framed  our  own  display 
lines,  arranging  the  sentences  so  that 
proper  selling  talk  could  be  utilized  and 
thereby  gotten  more  for  our  money.  This 
was  two  columns  by  nine  inches. 


HERE  is  another  by  the  Arcade  Theatre, 
Jacksonville,  Florida,  which  is  notable 
in  that  it  serves  to  give  practically  equal 
billing  for  the  feature  and  comedy  without 
making  the  ad  look  "cut  in  two." 

The  center  of  this  display  is  producer's 
cut.  Across  the  top  has  been  placed  the 
name  cut  and  reading  matter.  Below  it  is 
the  "  Salome  and  Shenandoah  "  advertis- 
ing. Ordinarily  we  would  say  that  bother- 
ing to  list  the  cast  of  a  comedy  was  wasted 
space,  but  here  is  an  instance  where  it  may 
he  considered  perfectly  proper,  for  the  rea- 
son that  in  this  comedy  a  most  brilliant 
array  of  fun  makers  have  been  gathered, 
all  of  which  means  something  to  audi- 
ences. 

This  ad  is  within  the  reach  of  practically 
every  exhibitor  in  the  business  and  we 
take  pleasure  in  recommending  it  as  a 
model  for  exploiting  this  double  bill.  In 
size  the  display  was  four  columns  by  fif- 
teen inches. 

As  a  sample  of  good  produer's  material 
the  cut  for  this  Marguerite  Clark  picture 
is  to  be  commended,  especially  since  it  is 
possible  to  use  it  for  the  basis  of  an  ad 
and  have  the  whole  display  look  right  well. 


/4  Hindu  proverb  —  Six  evils  )iiust  be 
overcome  in  this  world  by  a  man  who  de- 
sires prosperity  —  Sleep,,  fear,  sloth,  anger, 
idleness  and  procrastination. 


WE  don't  often  say  anything  but  compli- 
mentary things  about  Plaza  adver- 
tising, but  this  one,  according  to  our  idea, 
isn't  up  to  the  San  Diego,  Cal.,  standard, 
and  here  is  our  reason  therefor. 

To  begin  with  the  cut  is  one  of  those 
which  are  framed  in  such  a  way  that  it  is 
impossible  to  use  anything  with  it  in  the 
way  of  type  matter  and  have  it  fit  in  as  a 
part  of  the  display. 

Next  the  Plaza  is  using  a  whole  lot  of 
eight  point  matter  stating  what  New  York 


Broadway's  Most  Hilarious  Farcel 

FAIR  AND 
WARMER 

THE  PLAY  THAT  MADE 
THE  WEATHER  FAMOUS. 


HiHotei  ISc,25c 
£Teaii(i25c,  35c 


and  other  cities  said  about  the  stage  pro- 
duction and  not  concerning  the  picture 
which  is  not  just  a  legitimate  way  to  ad- 
vertise. Next  San  Diego  probably  doesn't 
give  a  hang  what  New  York  thought  of 
the  picture  or  the  farce  either.  It  w-ants 
to  be  told  enough  about  what  to  expect,  to 
whet  the  curiositj-  and  prepare  them  for 
the  fun.  Then  the  biggest  bet  of  the  whole 
display,  the  personal  appearance  of  May 
Allison  and  Henrj-  Otto  isn't  played  up  as 
the  head  line  attraction,  unless  personal  ap- 
pearances have  become  old  stuff  in  San 
Diego.  No  doubt  "  Fair  and  \\'armer  "  did 
business,  and  no  one  will  be  able  to  tell 
whether  any  was  lost  because  something 
else  was  not  done  in  the  way  of  exploita- 
tion but  nevertheless  we  believe  that  our 
criticism  as  a  theorv-  and  all  comment  is 
bound  to  be  that,  is  founded  on  good 
logic.  In  size  the  ad  was  three  columns 
wide  and  fifteen  inches  deep. 


The  most  difficult  ups  and  doicii  in  life 
are  keeping  expenses  dozi-n  and  ap- 
pearances up. — Trotty  Vcck  Messenger. 


The  best  way  to  get  even  is  to  forget. 


The  7nost  difficult  ups  and  dozens  in  life 
forget  your  own. — Trotty  Vcck. 


November  2  g ,  ^9^9 


(  Exhibitor  Service  )  3913 


The  Rex  theatre,  Chicago,  III.,  Adolph  'Powell  owner  and  manager,  during  "  The 

Right  to  Happiness"  showing 


Log  Cabin  Lobby  and  Gold  Field 

Atmosphere  Exploits  ^^The  Westerners'' 


Two  Prize  Winning  Stunts  Which 
Proved  Good  Advertising  Mediums 


FP.  MAYL^VND,  owner  and  manager 
•  of  the  Rex  Theatre  at  Seward.  Neb., 
has  been  added  to  the  list  of  prize  winners 
in  the  Holah  Contest  for  Motion  Picture 
Theatre  Exploitation,  as  the  result  of  two 
novel  ticket-selling  "  stunts "  he  used  in 
connection  with  a  recent  run  of  Mary 
Pickford  in  "  Daddy  Long  Legs." 

The  contest  was  originated  by  C.  E. 
Holah,  general  manager  of  the  First  Na- 
tional Exchange  of  Omaha,  to  encourage 
exhibitor  interest  in  the  exploitation  of 
special  feature  attractions.  As  prizes  to 
the  winning  theatre  owners  or  managers 
he  offered  each  of  them  their  choice  of 
any  First  National  attraction,  rental  free. 
One  hundred  and  fifty-five  exhibitors  en- 
tered the  contest,  with  descriptions  of  ex- 
ploitation stunts  they  have  used.  From 
this  number  the  board  of  judges  selected 
the  eight  prize  winners,  one  of  whom  is 
unknown  because  he  neglected  to  include 
his  name  and  address  with  his  entry  of 
descriptive  matter. 

One  of  the  "  stunts  "  used  by  Mayland 
favored  strongly  of  the  Tom  Sawyer  fence 
painting  episode.  He  let  it  be  known  that 
on  a  certain  daj'  he  would  treat  a  number 
of  kiddies  to  an  automobile  ride  all  over 
the  city.  When  the  day  arrived  the  theatre 
was  crowded,  and  Mayland  selected  twenty- 
five,  chiefly  on  account  of  their  long  hair. 
He  had  the  selected  kiddies  braid  their 
hair  in  pigtails,  and  then  he  garbed  them 
in  gingham  gowns.  The  whole  twenty-five 
were  put  on  a  motor  truck  carrying 
"  Daddy  Long  Legs "  streamers  and  the 
outfit  made  a  most  attractive  and  efifective 
advertising  feature  for  "  the  love  story 
of  an  orphan." 

Mayland  did  not  rest  there,  however. 
He  convinced  a  number  of  grocers  that  a 
window  display  of  prunes  and  cider  would 
be  an  odd  and  attractive  feature,  if  ac- 
companied by  a  card  announcing  the  Mary 
Pickford  production. 


P.  P.  Mayland,  Mgr  of  the  Rex  Theatre, 
Seward,  Neb. 


JESS  DAY,  who  is  managing  director 
of  the  Des  Moines,  A.  H.  Blank  house 
the  Palace,  recently  played  a  most  success- 
ful engagement  with  "  The  Westerners  " 
much  of  the  success  of  which  he  attributes 
to  the  use  of  a  lobby  display  and  other 
out  of  the  ordinary  stunts,  in  his  exploita- 
tion campaign. 

A  log  cabin  which  took  in  the  entire 
front  of  the  lobby  was  one  of  Mr.  Day's 
first  publicity  ideas  and  he  had  a  force 
of  carpenters  at  work  immediately  after 
the  close  of  the  previous  week's  perform- 
ance Saturday  night  until  four  o'clock 
Sunday  morning,  while  he  stood  by  with 
a  "  still "  of  the  cabin  shown  in  "  The 
Westerners  "  in  an  effort  to  have  his  lobby 
setting  as  skilful  a  reproduction  as  his 
small  working  staff  could  make  it  in  the 
short  time  allotted  for  its  erection. 

Though  the  big  crowds  that  flocked  to 
the  Palace  all  week  stood  in  amazement 
when  they  saw  the  transformation  from 
the  front,  they  were  fairly  taken  off  their 
feet  by  what  Mr.  Day  had  accomplished 
on  the  inside.  They  stepped  on  a  dirt 
floor  that  stretched  from  the  entrance  to 
the  hut  back  to  the  ticket  office,  a  distance 
of  75  yards.  They  saw  four  well-worn 
cots,  a  baby  crib,  in  fact,  everything  thai 
was  seen  in  the  makeshift  shacks  erected 
by  seekers  after  gold  as  visualized  by 
Stewart  Edward  White  in  his  story  of 
the  mad  rush  for  wealth  to  the  Dakota 
Black  Hills.  After  enjoying  to  the  full 
the  unique  lobbj:  show  there  was  nothing 
left  for  the  crowds  to  do  but  take  the  tip 
from  a  post-road  sign  in  the  center  of 
the  hut  reading:  GO  IN  AND  STAKE 
YOUR  CLAIM   TO  CHOICE  SEATS 


FOR  THE  GREATEST  PICTURE 
BOOM  THAT  EVER  STRUCK  DES 
MOINES. 

Manager  Day  did  equally  well  by  "  The 
Westerners "  in  his  newspaper  and  bill- 
board advertising.  The  Palace  carried 
half-page  ads.  two  days  in  advance  of  the 
opening  though  it  has  always  been  the 
Blank  policy  to  bend  all  advertising  efforts 
to  the  current  attraction.  And  all  during 
the  presentation  half-page  ads.  attracted 
thousands  to  the  remarkable  lobby  display 
and  the  picture.  The  Palace  also  had 
twenty- four  sheets  plastered  in  choice 
locations. 

Manager  Day  found  18  bookshops  eager 
to  co-operate,  the  Grosset  &  Dunlap  book- 
store link-up  campaign  accounting  for  that 
many  window  displays  in  Des  Moines. 
Through  an  arrangement  with  the  local 
superintendent  of  schools,  Mr.  Day  enjoyed 
a  highly  profitable  children's  matinee  on 
Saturday  morning.  The  school  official  and 
members  of-  his  staff  were  guests  of  the 
Palace  management  at  a  private  showing 
of  "  The  Westerners "  and  heartily  recom- 
mended it  to  principals  and  teachers  as  a 
splendid  picturization  of  the  story  known 
to  every  book-lover  in  Iowa.  As  a  result^ 
Manager  Day  had  little  trouble  in  obtain- 
ing free  advertising  in  all  schools  on  his 
children's  matinee. 


Who  is  to  make  the  picture,  "  The  Last 
Days  of  John  Barleycorn." 


It  is  a  wise  scenario  writer  who  knows 
his  own  script  when  it  reaches  the  screen. 


(Exhibitor  Service) 


Motion  Picture  News 


"Checkers "  was  an  interesting  picture  for  Young  America  at  the  American  theatre, 
Oakland,  Cat.    Here  they  are  lined  up  ready  for  the  show  to  open 

Works  With  Schools  in 

Exploiting  "Evangeline  " 


T  F  you  know  a  good  thing  when  you  see 
it,  and  find  that  it  is  as  good  as  it 
looks,  and  even  better,  don't  keep  it  to 
yourself ;  tell  it  to  the  world  and  you  will 
be  repaid  tenfold. 

This  is  the  working  policy  of  John 
Burke,  manager  of  the  handsome  Parkway 
Theatre  at  2743  West  22d  street,  Chicago, 
one  of  the  windy  city's  most  popular  mo- 
tion picture  theatres.  This  —  though  it  is 
backed  up  by  a  personality  which  has  made 
friends  of  thousands  of  his  patrons  —  is 
what  Mr.  Burke  declares  is  responsible  for 
the  enormous  steady  patronage  he  has  built 
up  for  the  house  he  manages. 

Some  time  ago  Mr.  Burke  saw  "  Evan- 
geline," recognized  its  exploitation  possi- 
bilities as  well  as  its  entertainment  value 
and  booked  it  for  a  three-da)'  run.  Then 
off  came  the  theatreman's  coat  and  he  be- 
gan taking  time  by  the  forelock  by  hasten- 
ing his  advance  exploitation  campaign 
against  the  dates  he  was  to  play  the  feature 
at  the  Parkway. 

He  visited  every  teacher  in  his  neigh- 
borhood. He  asked  each  of  them  what  he 
or  she  thought  of  "  Evangeline "  for  the 
screen.  He  asked  the  same  qtiestion  of 
the  members  of  the  Chicago  Board  of  Edu- 
cation, laying  special  emphasis  on  the  edu- 
cational value  of  the  magnificent  produc- 
tion. The  replies  were  what  he  had  ex- 
pected to  hear — superlative  praise  from 
those  who  had  already  seen  the  picture  and 
a  keen  desire  on  the  part  of  those  who  had 
not  been  so  fortunate. 

Then  he  made  known  the  object  of  his 
inquiry,  and  explained  that  he  was  to  show 
"  Evangeline  "  for  three  days  —  impressing 
upon  all  the  opening  date  at  the  Parkway. 
He  urged  the  teachers  to  interest  their 
pupils  and  his  request  met  with  a  most 
enthusiastic  response.  They  were  only  too 
glad  to  co-operate  with  him  in  the  interest 
of  the  picture.  Also  it  was  a  fine  oppor- 
timity  for  the  teachers  to  bring  home  to 


their  classes  the  truthful  reflection  of  the 
life,  character,  types  and  homes  of  the 
unfortunate  Acadians.  The  eighth  grade 
classes  in  the  Chicago  schools  were  study- 
ing "  Evangeline "  at  the  time  and  were 
given  an  opportunity  to  see  the  story  pic- 
turized  while  it  was  still  fresh  in  their 
minds. 

As  a  result  of  this  personal  campaign, 
Mt.  Burke  showed  "  Evangeline  "  to  four 
thousand  seven  hundred  and  ninety-four 
school  children  during  the  three-day  run ; 
this  in  addition  to  crowds  of  adults.  All 
were  highly  pleased. 

"  Evangeline  "  made  more  money  for  me 
than  any  picttire  I  ha\  e  played  this  year,'' 
said  Mr.  Burke. 

As  a  means  of  exploitation  for  "  Evan- 
geline "  the  public  school  proposition  is  the 
first  to  consider.    Regardless  of  the  box- 


Unusual  Exploitation  by  a 
Residential  Theatre 


ONE  of  the  most  frequent  "kicks"  we 
hear  against  the  lobby  display  as  an 
exploitation  asset  comes  from  the  man- 
agers of  the  suburban  houses  in  the  larger- 
cities.  They  seem  to  believe  that  they  can 
not  afford  such  methods  of  advertising 
and  that  the  results  therefrom  are  not 
large  enough  to  justify  the  expense.  This 
may  or  maj-  not  be  true  in  many  cases 
but  at  least  we  have  visual  record  of  what 
one  man  has  accomplished  who  operates 
a  neighborhood  house  and  that  real  motion 
picture  exploitation  paid  him  in  the  fol- 
lowing story  and  cut  of  what  Adolph 
Powell,  owner  and  manager  of  the  Rex 
Theatre  located  at  69th  street  and-  Racine 
ave.,  Chicago,  did  when  he  booked  "The 
Right  to  Happiness." 

Mr.  Powell  chose  this  feature  to  cele- 
brate the  Fifth  Anniversary  of  the  open- 
ing of  his  theatre,  and  used  live  publicity 
methods  with  the  result  that  his  house 
was  filled  every  day  of  the  engagement. 

Mr.  Powell  billed  the  neighborhood  lib- 
eralh'  with  twenty-four  and  one  sheet 
posters  for  some  davs  before  "THE 
RIGHT  TO  HAPPINESS"  opened,  and 
had  a  "  musical"  auto  decorated  with  Ing 
announcements  of  the  feature,  touring  the 
district.  Autumn  foliage,  cut  outs,  post- 
ers, photographs  and  electric  signs  were 
used  in  decorating  the  front  of  the  theatre 
and  the  lobby.  The  efTect  was  striking 
and  brought  the  crowds,  although  the  ex- 
pense was  not  excessive. 

office  value  of  the  production  and  the  ap- 
proval and  praise  it  has  received  from 
the  trade  paper  reviewers  and  the  public 
press  of  the  countrj-,  the  Parkway  might 
not  have  done  such  exceptional  business 
but  for  the  fact  that  the  manager  exhibited, 
in  addition  to  the  picttire  itself,  a  keen 
knowledge  of  showmanship  in  carrying  the 
news  to  his  prospective  patrons. 

In  some  cases  the  teachers  brought  the'r 
classes  in  a  btdy  and  read  the  parts  of  the 
1/Oem  to  the  pupils. 


View  of  the  lobby  of  the  Rex  theatre.    Sczi'ard,  Neb.,  with  its  owner  and  manager, 
F.  P.  Mayland,  standing  in  the  center 


November  ^  p  ,   /  p  /  p 


(Exhibitor  Service;  3915 


How  The  Savoy  Put  Over  "The 
Midnight  Man" 


LOl'IS  KERASOTES,  manager  of  a 
3<X)  seating  capacity  theatre  in  Spring- 
field, Illinois — the  Savoy  —  grew  weary  of 
the  way  in  which  he  and  his  competitors 
tried  to  put  over  a  new  serial,  which  was 
usually  about  once  a  month.  The  usual 
formula  was  to  distribute  several  thousand 
free  tickets,  good  for  one  admission  when 
the  war  tax  was  paid.  It  will  be  seen  that 
this  was  not  a  very  profitable  way  of  do- 
ing business.  The  idea  of  the  free  tickets 
was  to  get  them  in  on  the  first  chapter,  and 
trust  to  luck  that  they  would  continue  to 
come  until  the  serial  was  run  out.  Of 
course  the  theatre  was  packed  on  the  "free 
tickets  day."  but  the  cash  bo.x  at  the  end 
of  the  day  looked  like  somcibody  had  raided 
it  before  the  manager  got  around  to  count- 
ing up  the  receipts. 

So  it  was  that  when  "The  Midnight  Man" 
was  booked  ^Ir.  Kerasotes  decided  that  he 
would  break  away  from  the  old  routine  and 
began  thinking  of  something  which  would 
accomplish  the  desired  result. 

Publicity  and  newspaper  men  were  called 
in  and  soon  plans  were  being  made  for 
the  turning  loose  of  a  real  "midnight  man" 
in  staid  Springfield.  The  State  Journal, 
one  of  the  city's  enterprising  newspapers 
was  consulted  and  a  deal  was  made  wherehy 
the  paper  agreed  to  give  twenty-five  dol- 
lars in  gold  to  the  person  who  could  detect 
"  the  midnight  man."  The  paper  devoted 
big  space  to  the  stunt,  and  before  two  days 
were  over,  the  entire  city  joined  in  the 
hunt.  Not  a  word  was  mentioned  in  the 
reading  matter  about  "The  Midnight  Man" 
coming  to  the  Savoy,  although  ads.  were 
run  daily  to  that  effect  in  the  amusement 
columns. 

For  five  days  the  paper  kept  telling  its 
readers  about  "the  midnight  man,"  where 
he  had  been,  where  he  expected  to  be,  and 
a  resume  of  the  day's  journey  every  morn- 
ing. Every  kid  in  town  was  scurrying 
arouftd  with  a  copy  of  the  State  Journal 
under  his  arm.  peering  into  the  eyes  ol 
every  man  and  trying  to  locate  the  mys- 
terious one.  When  the  paper  announced 
that  "the  midnight  man"  would  mail  a 
letter  in  the  post  office  between  eleven 
and  twelve  o'clock,  there  was  a  terrific 
jam  in  and  around  the  building.  Extra 
police  were  called  out.  The  man  they 
were  after  went  into  the  building  and  came 
out  without  being  captured.  Which  gave 
him  a  chance  to  appear  again  in  the  after- 
noon. That  afternoon  he  announced  he 
would  be  at  Jewish  Relief  Headquarters, 
between  two  and  four.  Another  big  crowd 
was  on  the  job,  and  "the  midnight  man" 
was  caught  by  two  j'oung  women  at  the 
same  time.  The  only  thing  to  do  under 
the  circumstances  was  to  divide  the  award, 
which  was  agreeable  to  both  women. 

Of  course  all  the  noise  and  excitement 
helped  to  call  attention  to  "The  Midnight 
Man"  picture,  which  was  then  being 
heavily  advertised.  A  big  story  and  a 
picture  of  "the  midnight  man"  and  his 
captors  appeared  in  the  State  Journal  on 
the  day  the  serial  opened. 


Cut  6f  the  Alhambra  theatre,  Milwaukee,  showing  lobby  panels  and  the  "  dog  "  tracks 

stenciled  on  the  floor 

Exploitation  Which  Cost  Little 

And  Brought  Big  Business 


EXPLOITATION  that  costs  little  and 
brings  big  business  —  the  Utopia  of 
e\ery  exhibitor  —  has  been  perfected  by 
George  H.  Fischer,  manager  of  the  Al- 
hambra Theatre,  Milwaukee,  Wis.,  as  a 
result  of  experimenting  with  the  methods 
throu.gh  which  special  feature  attractions 
may  be  played  with  the  maximum  for  box- 
office  success. 

Mr.  Fischer's  method  is  applicable  to  all 
exhibitors  in  a  more  general  way  than  per- 
haps any  other  exploitation  novelty  which 
essentially  relies  on  newspapers,  the  ex- 
pense of  billboard  advertising  and  the  ex- 
penditure of  monej'  for  nov'elty.or  tie-up 
purposes. 

His  system  is  a  direct  method  of  reach- 
ing theatregoers  by  unusual  and  attractive 
lobby  displays  that  reqirre  neither  the 
building  of  a  special  "  set  "  nor  the  outlay 
of  considerable  money  for  the  purchase  or 
rental  of  fixtures. 

"  There  is  a  common  belief  that  ex- 
hibitors do  not  appreciate  the  value  of 
exploitation,"  said  Fischer.  "  I  am  inclined 
to  think  that  this  senfmcnt  is  without 
foundation.  I  have  never  known  an  ex- 
hibitor yet  who  failed  to  readily  agree  that 
exploitation  was  an  essential  to  the  proper 
running  of  a  motion  picture  theatre.  The 
reason  why  there  is  not  more  exploitation 
is  because  the  kind  wh'ch  has  previo,usly 
been  designed  costs  too  much  money. 
There  are  times  when  an  exhibitor  would 
like  to  put  over  a  stunt  but  he  feels  that 
he  cannot  at  the  time  spare  the  funds. 
Thus  he  does  not  exploit,  and  in  many 
cases  some  one  is  apt  to  term  him  '  behind 
the  times '  for  his  lack  of  showmanship. 


"  In  deciding  upon  a  plan  of  exploitation 
for  the  Alhambra,  my  central  thought  was 
to  map  out  a  system  that  would  serve  to 
arouse  the  interest  of  even  the  most  casual 
theatregoer  and  at  the  same  time  not  en- 
tail any  unnecessary  cost.  There  is  a  most 
important  angle  that  the  average  exhibitor 
is  overlooking  when  he  begins  to  figure  out 
an  exploitation  campaign.  This  is  the 
proposition  of  reaching  people  who 
wouldn't  go  to  a  theatre  even  if  you  paid 
them  to  go. 

"  In  other  words,  when  an  exhibitor 
spends  money  on  newspaper  and  billboard 
expoitation,  he  necessarily  meets  and 
reaches  some  people  who  are  impossible. 
There  is  a  certain  percentage  of  the  people 
of  every  city  who  don't  go  to  picture  shows 
for  some  reason.  Perhaps  it  is  because 
they  can't  afford  it ;  maybe  for  some  other 
cause.  Box-office  records  will  show  that 
they  don't  go.  Then  why  should  an  ex- 
hibitor waste  mcney  trying  to  reach  these 
people  when,  by  spending  less  money  he 
can  attract  the  attention  of  dyed-in-the- 
wool  theatre.goers  by  paying  attention  to 
his  lobby?  " 

Thus  Mr.  Fischer  explains  how  he  hit 
upon  the  plan  of  specializing  on  lobby  dis- 
plays for  his  exploitat-on  of  forthcoming 
special  feature  attractions.  For  instance, 
in  adopting  advance  exploitation  for  "  Back 
To  God's  Countr\-"  he  hit  up  the  tracks 
of  a  dog  and  bear.  A  dog  plays  the  title 
role  of  the  story  and  the  theme  of  the 
picture  is  centered  about  the  relationship 
of  animal  to  man.  Therefore  Mr.  Fischer 
decided  that  a  dog  track  and  bear  track 
winding  about  his  larger  foyer  would  be 
a  decided  hit.    And  it  was ! 


3916       (  Exhibitor  Service  ) 


Motion  Picture  News 


An  attractive  zmiidow  display  larran^cd  by  Manager  Walter  of  the  Atnusti  theatre, 
Elmira,  N.  ¥.,  as  a  publicity  aid  to  his  showing  of  "  World  and  Its  Woman" 

Walter's  Advertising  Campaign 

Raises  Prices  Without  A  Murmur 


THE  Amusu  Theatre  of  Elmira,  N.  Y., 
is  one  of  the  houses  which  has  gone 
along  its  exhibiting  way  and  rather  dis- 
countenanced the  spectacular  and  tinusual 
in  exploitation.  Mr.  Walter,  the  Amusu 
manager,  has  been  on  the  job  dailj'  for  the 
ten  years  of  the  theatre's  history,  giving 
his  patrons  good  programs  at  popular 
prices  —  ten  cents  top  —  until  recently  and 
made  money.  He  ptit  out  his  paper  and 
photographs,  used  the  newspapers  to  some 
extent  and  got  by.  Mr.  Walter  argued 
that  what  people  wanted  was  good  pictures 
for  the  least  possible  amount  of  money, 
and  he  could  prove  to  you  that  he  wag 
right  by  citing  his  experience  in  the  ex- 
hibiting field.  For  instance,  when  the  Art- 
craft  program  was  first  inaugurated  he 
booked  the  Mary  Pickford  subjects,  gave 
them  extensive  advertising,  advanced  his 
admissions,  necessary  since  he  was  paying 
big  rentals  for  those  days  and  waited  for 
results,  which  were  that  Elmira  couldn't 
see  even  "  Little  Mary "  at  twenty-five 
cents  admiss'on. 

But  times  change  and  Mr.  Walter 
is  too  good  a  showman  to  refuse  to  change 
them.  At  last  he  has  raised  prices  for 
special  productions  and  begun  to  give  his 
attractions  special  advertising  and  this  time 
he  is  successful,  which  only  shows  how  this 
business  changes,  for  it  is  less  than  five 
years  ago  that  such  a  policy  with  America's 
sweetheart  to  start  it  off  didn't  prove  ui> 
as  it  should. 

The  accompanying  cut  shows  you  one  of 
Mr.  Walter's  tie-ups  on  this  pi"ture,  a  dis- 
play in  the  window  of  the  Elmira  Arms 
Company's  store,  one  of  the  city's  leading 
music  houses.  Other  similar  advertising 
ideas  were  put  into  practice  and  the  result 
was  that  the  same  Elmira  which  a  few 
years  ago  absolutely  refused  to  pay  twenty- 
five  cents  to  see  Mary  Pickford  in  "  Pride 


of  the  Clan,"  etc.,  walked  up  to  the  Amusu 
with  their  two  bits  for  "  The  World  and 
Its  Woman  "  and  thought  nothing  of  it. 
Mr.  Walter  in  his  first  attempt  to  increase 
prices  was  just  a  bit  ahead  of  the  times. 
He  is  now  in  the  procession  of  live-wire 
managers  who  are  realizing  the  value  of 
interest  inciting  exploitation  ideas  and 
cashing  in.  There  is  many  an  "old  timer" 
like  Mr.  Walter  who  was  "  stung "  in  the 
old  days  when  he  tried  too  boost  admis- 
sions above  ten  cents  and  who  is  still  "gun 
shy." 

We  just  want  to  remind  you  that  since 
times  have  changed  in  Elmira  they  have 
without  doubt  changed  in  your  town,  and 
if  you  haven't  as  yet  begun  to  do  some- 
thing extra  to  attract  business  for  the  ex- 
tra good  picture  you  are  missing  some 
extra  profits  and  running  a  chance  of 
getting  to  be  a  back  number,  which  you 
must  remember  is  fatal  in  the  show  game. 

One  of  Walter's  recent  attractions  which 
he  has  played  to  big  business  at  advanced 
pr'ces  is  "The  World  and  Its  Woman." 

He  advanced  the  prices  to  twenty  and 
twenty-five  cents  and  launched  an  energetic 
exploitation  campaign  calculated  to  con- 
vince the  public  that  the  increased  admis- 
sion charge  was  justified. 

Instead  of  running  conventional  news- 
paper advertising  announcements,  he  in- 
creased his  space  and  prepared  special  copy 
that  carried  a  "  punch."  Then  manager 
Walter  secured  tie-ups  with  the  leading 
merchants,  along  the  line  of  "  Fine  Fur- 
niture for  The  World  and  Its  Woman," 
or  "  Exclusive  Millinery  for  The  World 
and  Its  Woman,"  or  "  Quality  Groceries 
for  The  World  and  Its  Woman."  An  artist 
was  engaged  to  paint  really  attractive  signs 
for  these  tie-ups  and  they  were  given  a 
prominent  place  in  the  shop  windows 
before  and  during  the  presentation  of  the 
picture. 


A  Good  Story  of  a  Good  Exploita- 
tion Stunt 


EIGHT  hundred  people  living  at  Ada, 
Minn.,  and  vicinity  imagined  all  sorts 
of  things  the  other  day  when  they  opened 
their  morning  mail. 

Visions  of  a  bolshevik  poison  plot  flashed 
through  the  minds  of  some  of  the  more 
faint-hearted.  Others  believed  that  possibly 
the  government  was  unloading  some  of  its 
surplus  food  stores  in  order  to  relieve  the 
present  high  cost  of  living  situation.  Some 
returned  war  veterans  turned  up  their 
noses  when  they  saw  what  their  mail  con- 
tained ;  and  thought  that  at  last  it  had 
come  —  a  prune  strike  in  the  army ! —  and 
that  as  a  last  resort  and  the  only  means 
of  getting  rid  of  its  prunes,  the  quarter- 
master corps  was  dumping  them  on  the 
publi'. 

Each  of  these  800  souls  received  a  prune. 
It  was  a  real  honest-tc-goodness  non- 
poisoned  and,  as  nearly  as  can  be  ascer- 
tained, non-military  prune,  and  it  came 
through  the  mails  in  a  neat  little  paper 
bag,  the  top  of  which  was  closed  by  a 
paper  clip. 

A  little  closer  inspection  of  the  bag  dis- 
pelled all  fears  of  poisoned  prunes,  bol- 
shevik plots,  H.  C.  of  L.  measures  and 
army  strikes.  In  its  stead  hope  mounted 
in  the  hearts  of  some  who,  at  first  glance 
of  a  check  for  $40,000,  thought  they  had 
received  a  legacy  from  some  distant  and 
forgotten  relative,  but  a  careful  reading  of 
the  check  on  both  sides  brought  them  back 
to  normal. 

But  what  in  Sam  Hill  did  it  all  mean? 
That  was  the  thought  that  was  uppermost 
in  the  minds  of  those  who  had  carefully 
examined  the  prune  and  the  check.  The 
paper  bag  contained  nothing  else.  On  one 
side  of  the  bag  was  of  course  the  name 
and  address  of  the  recipient 

On  the  back  of  each  bag  was  the  printed 
information  that  Mary  Pickford  in  "  Daddy 
Long  Legs "  would  be  the  attraction  at 
the  New  Orpheum  in  Ada  for  two  days 
and  that  the  enclosed  morsel  of  food,  was 
the  cause  of  an  orphan  strike  in  one  of 
the  big  scenes  in  the  photoplay. 

The  "check"  was  a  facsimile  of  the  one 
paid  by  Mary  Pickford  to  Klavv  and  Er- 
langer  for  the  story,  "  Daddy  Long  Legs." 

It  was  a  master  stroke  of  clever  ad- 
vertising engineered  by  C.  E.  Wentsel, 
owner  of  the  New  Orpheum,  and  it  caused 
much  amusement  and  talk  in  the  town  and 
country.  Of  course,  all  of  the  patrons  of 
the  New  Orpheum  did  not  get  a  prune,  but 
all  nevertheless  heard  about  the  gifts  to 
their  neighbors.  There  was  a  lot  of  good- 
natured  "  kidding  "  between  those  who  did 
not  get  a  prune  and  those  who  did. 

"  Daddj-  Long  Legs "  opened  to  the 
greatest  business  ever  handled  by  the  Ada 
picture  house.  Mam^  were  turned  away, 
not  only  on  the  first  day  but  on  the  second 
as  well.  Mr.  Wentsel  realized  that  he 
should  have  booked  the  picture  for  more 
than  a  two-day  run,  and,  not  wanting  to 
pass  up  such  an  extraordinary  opportunitj-, 
he  wired  the  Minneapolis  First  National 
Exchange,  and  obtained  permission  to  hold 
"  Daddy  Long  Legs "  over  for  two  extra 
days. 


November       .   i  9  i  9 


(Exhibitor  Service)  3917 


Shea's  Hippodrome  Joins  Week 
Run  Houses 


<<r>ROKEX  BLOSSOMS"  rcccivt-d  an 
■tJiiiuisiially  attractive  presentation  ai 
Shea's  Hippodrome  by  Harold  B.  Franklin, 
managing  director.  As  a  prelude  to  the 
actual  showing  of  this  Griffith  production, 
a  symbolical  stage  setting  was  unveiled, 
consisting  of  a  large  corsage  of  flowers 
with  one  large  broken  blossom.  On  each 
side  of  the  flowers  were  two  large  candles, 
representing  Time.  In  front  a  large  bowl 
was  placed  from  whi;h  the  smoke  of  in- 
cense arose  before  the  flowers,  giving  the 
Oriental  atmosphere.  On  each  side  of  the 
setting  hung  two  large  black  and  yellow 
Chinese  banners  with  Mongolian  symbols 
upon  them.  No  one  has  been  able  to  figure 
out  just  what  was  written  on  these  ban- 
ners, but  no  one  seemed  to  take  offense. 
.\s  a  musical  setting  for  the  stage  picture 
the  symphony  orchestra  played  an  overture 
composed  of  selections  from  the  special 
Griffith  accompaniment  for  the  picture. 
As  the  select'cn  neared  its  end  the  curtains 
of  the  two  small  openings  at  the  side  of 
the  center  setting  were  drawn  aside  and 
revealed  Chinese  garden  scenes.  The 
whole  was  illuminated  from  the  rear  by  a 
strikingly  beautiful  light  blue  hue.  During 
the  screening  of  the  picture  this  blue 
color  was  thrown  on  all  the  subtitles,  the 
blue  lights  at  the  front  of  the  stage  being 
lighted  simultaneously.  The  effect  was 
most  pleasing. 

In  the  lobby  Mr.  Franklin  had  suspended 
blossoms  over  all  the  mahogany  frames 
together  with  Chinese  lanterns  and  um- 
brellas, which  also  aided  greatly  in  giving 
the  desired  "  Land  of  the  Rising  Sun " 
atmosphere.  Artificial  blossoms  were 
spread  over  the  marque  in  front  of  the 
bouse  with  red  lights  intertwined. 

The  advertising  campaign  was,  as  usual, 
Franklinesque.  The  large  ad  used  on 
Sunday  was  four  columns,  three  inches, 
hand  drawn,  with  a  black  and  white  pen 
drawn  scene  from  the  play  and  as  a  de- 
parture a  small  selling  talk  in  the  upper 
right  hand  corner.  The  supplementary 
features  were  advertised  under  this  talk 
and  a  slight  divertisement  on  the  orchestra 
silhouette  introduced  on  the  left  hand  side 
of  the  ad.  * 

"  Broken  Blossoms,"  was  a  great  success 
in  Buffalo  and  departing  from  the  usual 
policy  of  two  changes  a  week,  Mr.  Frank- 
lin booked  the  picture  for  the  week  and 
reported  excellent  business  right  through 
the  seven  days.  The  entire  Griffith  score 
was  used  by  the  orchestra  as  a  musical 
setting. 

P/aps  up  Author  as  "Michigan's 
Oivn  " 

WHEN  "  The  Westerners  "  played  the 
Majestic  and  Orpheura  theatres  in 
Detroit,  both  Charles  H  Miles  houses,  Mr. 
Miles  paid  particular  attention  to  advertis- 
ing Stewart  Edward  White,  the  author  of 
the  novel,  as  being  "  Michigan's  Own 
Author."  It  is  believed  that  this  feature 
of  the  exploitation  campaign  was  one  of 
the  best  ideas  employed  for  putting  over 
the  feature. 


WITH  a  theatre  named  the  Jefferson  in 
a  town  called  Hamilton,  one  might 
expect  a  story  with  its  period,  a  century 
old,  but  this  is  not  the  case. 

The  theatre  wc  mention  is  located  at 
Hamilton,  Oh'o.  The  managers  of  this 
house  are  Messrs.  Broomhall  and  Schwalm. 
They  are  living  and  working  in  the  year 
1919  and  not  in  the  palmy  days  of  Hamil- 
ton and  Jefferson,  as  the  following  story 
of  their  exploitation  for  "  The  Miracle 
Man  "  will  prove. 

Broomhall  and  Schwalm  booked  "  The 
Miracle  Man  ''  as  soon  as  thej'  could  get 
dates,  and  as  soon  as  they  were  all  set  they 
started  letting  Hamilton  know  about  what 
was  coming  to  the  Jefferson. 

Then  one  day  the  lobby  of  the  Jefferson 
blossomed  out  with  the  clc\er  blue  and 
yellow  "  sniper"  teaser  strips.  "  The  Mir- 
acle Man  is  Coming."  For  three  weeks 
before  the  actual  dale  ('f  the  showing 
these  "  snipers "  formed  a  neat  border 
along  the  lobby  of  the  theatre.  And  every- 
body commented  on  them. 

Then  ten  days  before  the  date  of  show- 
ing hundreds  of  these  teasers  were 
"  sniped  ■'  all  over  town.  They  are  of  such 
a  size  —  about  9  inches  by  36  inches  —  that 
the  billposter  got  them  into  many  places 
where  a  larger  sniper  would  not  have  fitted 
or  attracted  so  much  attention. 

Then  Managers  Broomhall  and  Schwalm 
began  a  newspaper  campaign  the  like  ol 
which  Hamilton  had  never  seen  before. 
"  The  ^liraclc  Man  Is  Coming,"  read  the 
teaser  ads  for  several  days,  growing  in 
size.  Then  came  the  smashing  quarter  and 
half-page  aimounces  with  the  striking  illus- 
trations from  the  press  book  furnished  by 
the  exchange. 

Supplementing  this  the  billboards  began 
to  cry  forth  "The  Miracle  Man"  with  the 


colorful,  dash'iig  24's,  6's  and  3's.  Thou- 
sands of  heralds  —  clever  arrangements 
showing  a  supposed  bank  check  returned 
by  the  reformed  crooks  —  were  distributed. 
W'indcw  cards  were  placed  all  over  the 
town.  A  twenty  foot  banner  was  stretched 
across  the  main  street.  Smaller  banners 
were  attached  to  trucks. 

.'X  special  newspaper  stunt  was  to  get  up 
a  page  of  mercantile  advertisements  an- 
nouncing that  a  personal  representative  of 
"The  Miracle  Man"  would  be  in  those 
stores  at  certain  hours  and  give  free  tickets 
to  the  Jefferson  to  those  who  correctly  ad- 
dressed him.  The  stunt  aroused  great  at- 
tention and  much  public'ty  in  the  Hamilton 
Journal. 

Another  stunt  was  the  giving  of  a 
special,  private  advance  showing  on  the 
Saturday  morning  preceding  the  opening. 
Clergymen,  the  mayor  and  other  city  offi- 
cials, judges,  school  officials,  etc.,  were 
invited  and  came  with  a  vim.  More  news- 
paper publicity  and  much  word-of-mouth 
advertising.  The  Rev.  Charles  Matthew 
Brown,  president  of  the  Hamilton  Minis- 
terial .Alliance  and  president  of  the  Hamil- 
ton Rotary  Club,  co-operated  in  inviting  the 
clergj-,  sending  out  a  written  statement  of 
endorsement  urging  all  to  attend. 

.\  novel  stunt  that  had  all  Harii'Iton 
guessing  was  that  framed  by  manager 
Schwalm.  He  had  three  of  the  girl  em- 
ployees in  his  office  begin  calling  up  everj'- 
body  in  Hamilton  who  had  a  telephone  — 
some  2,000  families  and  firms.  "Are  you 
going  to  see  the  Miracle  Man  at  the  Jeffer- 
son ?  "  the  girls  asked  and  then  hung  up 
the  receiver.  The  calls  were  varied  by 
having  one  of  the  men  in  the  office  put  the 
question  over  the  wire  —  thus  it  appeared 
that  many  persons  were  making  the  calls. 


3918        (Exhibitor  Service) 


Motion  Picture  News 


Confectionery  store  rvindoiv  display  zvhich  enabled  George  Fischer  of  the  A'hambra 
theatre,  Milzvaukee,  Wis.,  to  put  over  "  The  Thunderbolt." 

Getting  Co-operation  From  Your  l^eighbor 


AN  excellent  opportunity  for  exhibitors 
whose  theatres  adjoin  novelty,  stores, 
confectioneries  or  enterprises  of  like  na- 
ture, for  remunerative  exploitation  has 
been  brought  to  the  list  of  showmen's  aids 
by  Edward  J.  Weisfeldt,  director  of  Ex- 
ploitation for  the  Alhambra  Theatre,  Mil- 
waukee, Wis. 

Weisfeldt's  plan  is  virtually  the  doubling 
of  the  lobby  display  of  a  theatre  through 
the  simple  matter  of  showing  the  owner 
of  the  next-door-store  that  a  mutually 
profitable  plan  may  be  worked  out. 

The  Alhambra  Theatre,  as  in  the  case 
of  many  others,  adjoins  a  confectionery 
store.  Display  windows  face  the  street  on 
two  sides  of  this  store,  and  the  intersec- 
tion is  the  busiest  and  most  popularly 
traveled  corner  in  Milwaukee. 

"  It  was  not  a  proposition  of  cold- 
bloodedly going  to  the  owner  of  the  con- 
fectionery and  asking  him  to  let  us  use  his 
windows,"  said  Weisfeldt.  "  Such  a  thing 
would  take  a  man  with  more  gall  than  I 
have.  I  went  to  him  with  the  proposition 
that  we  would  do  our  '  darndest '  to  get 
each  of  our  patrons  to  patronize  his  ice- 
cream parlor  if  he  would  make  it  a  fifty- 
fifty  proposition  and  give  us  a  plug  on  the 
picture  by  the  use  of  the  window.  I  told 
him  the  more  people  his  pretty  windows 
induced  to  see  Katherine  MacDonald  in 
'  The  Thunderbolt,'  the  more  people  he 
would  reach  in  tirging  them  to  try  his  fine 
'American  Beauty  Special.' 

"  It  was  difficult  at  first  to  arrange  for 
the  mixing  of  another  drink.  It  seemed 
that  this  fellow  had  already  devised  every 
combination  known  to  those  who  ply  the 
gentle  art  of  soda-jerking  and  he  couldn't 
think  of  another  drink. 

"  Seeing  how  much  in  earnest  we  were, 
he  took  down  all  advertising  matter  for 


other  mixtures  of  his  and  specialized  on 
his  one  big  drink,  'The  American  Beauty 
Special.'  It  is  needless  to  say  that  he  sold 
many  a  drink.  It  is  now  a  permanent 
product  at  this  confectionery  and  dedicated 
to  Katherine  MacDonald,  the  American 
Beauty." 

In  addition  to  making  a  special  drink  and 
dedicating  it  to  Miss  MacDonald,  the  pro- 
prietor arranged  a  remarkably  attractively 
window  display,  characterized  by  the  promi- 
nence with  which  Katherine  MacDonald's 
portrait  was  displayed  and  the  two  written 
announcements  that  Miss  MacDonald 
would  appear  in  "  The  Thunderbolt "  at  a 
given  date. 

Rather  than  have  the  candy  display  de- 
tract from  the  idea  of  the  window,  the 
owner  was  content  to  fill  the  window  with 
but  three  trays  of  chocolate  caramels.  He 
arranged  the  color  scheme  so  that  it  re- 
flected the  thought  of  the  color  of  the 
American  Beauty  Rose. 

An  announcement  calling  attention  to  the 
splendid  delicacies  ready-to-be-ser\-ed  in 
the  confectionery  was  placed  in  the  Al- 
hambra lobby  and  a  slide  announcement 
called  attention  to  the  fact  that  a  special 
drink,  "  The  American  Beauty  Special," 
had  been  conceived  and  invented  by  the 
soda-water-store  proprietors  in  honor  of 
the  "  most  beautiful  woman  in  the  world." 
The  co-operative  system  worked  out  with 
splendid  results  for  both  concerns. 


Yo7i  can  always  guess  what  a  tvoman's 
hand  bag  contains. 


"  One  more  lock,  one  less  watch  dog." 


Little  drops  of  water,  zve  used  to  think, 
were  simply  made  for  chasers  and  now 
they're  the  whole  blamed  drink. 


"Bearcat"    Given  Unusual 
Exploitation  by  Shafer 


ALTER  D.  SHAFER  who  recently 
»  *  assumed  the  management  of  the  Wil- 
liam Fox  Liberty  Theatre,  St.  Louis  has 
given  "When  Bearcat  Went  Dry"  an  ex- 
ploitation campaign  that  will  stand  as  a 
model  for  many  a  day. 

When  Shafer  attended  a  private  screen- 
mg  of  this  production  several  weeks  ago 
he  realized  that  it  could  be  made  a  box 
office  success  if  it  was  properly  exploited. 
The  advertising  possibilities  based  on  the 
title  of  the  production  appealed  to  Shafer 
and  he  immediately  booked  the  picture  for 
a  solid  week. 

That  his  judgment  was  sound  is  amply 
demonstrated  by  the  fact  that  the  Liberty 
Theatre,  catering  to  the  best  people  in  the 
city  of  St.  Louis  and  having  a  seating 
capacity  of  more  than  1.700,  was  com- 
pelled to  hang  out  the  S.R.O.  sign  for 
every  performance. 

But  how  Shafer  succeeded  in  attracting 
so  many  persons  to  his  theatre  is  herewith 
told. 

The  first  thing  that  he  did  was  to  buy 
10,000  circular  stickers  on  which  was 
printed  "  When  Bearcat  Went  Drj-." 
Then  he  employed  a  small  army  of  school 
boys,  who,  after  school  hours,  pasted 
these  stickers  upon  everj^  conceivable  ob- 
ject in  the  city  of  St.  Louis. 

Street  cars,  ash  wagons,  automobiles  — 
from  the  lowly  jitney  to  the  aristocratic 
and  liveried  limousines,  billboards,  depart- 
ment store  windows,  office  buildings  and 
even  the  \inegar  cruets  in  a  cafeteria  con- 
ducted by  the  Young  Women's  Christian 
Association  all  bore  a  part  in  the  adver- 
tising of  this  picture. 

One  of  Shafer's  assistants  entered  the 
Y.  W.  C.  A.  cafeteria  during  a  meal  time 
a  week  before  the  picture  was  to  be  shown 
and  pasted  a  sticker  on  each  vinegar  cruet. 
The  announcement  appealed  to  those  in 
charge  of  the  cafeteria  and  they  permitted 
the  stickers  to  remain  on  the  cruets. 

When  the  Liberty  advertisement  that 
"When  Bearcat  Went  Dry"  was  a  photo 
play  to  be  shown  at  the  Liberty  Theatre 
it  is  safe  to  say  that  a  goodly  number  of 
the  members  of  the  Y.  W.  Q  A.  saw  it. 

By  arrangement  with  the  management 
of  the  Woohvorth  five  and  ten  cent  stores 
in  St.  Louis  Shafer  was  permitted  to  use 
two  of  the  best  windows  in  the  largest  of 
the  dowTitown  stores  to  advertise  "When 
Bearcat  Went  Dry." 

A  canvas  curtain  12  by  18  feet  showing 
a  deserted  log  cabin  on  the  side  of  which 
was  painted  "W'hen  Bearcat  Went  Dr\" 
was  used  as  a  back  ground  for  the  win- 
dows. Other  novelties  of  advertising  this 
production  were  used  to  fill  in  the  space 
in  front  of  the  curtain. 

The  Woohvorth  stores  used  many  thou- 
sands of  stickers  in  sealing  parcels  in- 
stead of  using  string.  This  method  of 
securing  parcles  was  adopted  in  other  re- 
tail stores  in  the  city. 

It  is  needless  to  say  that  ever^-  person 
who  took  a  parcel  home  that  bore  a  "WTien 
Bearcat  \\'ent  Dry"  sticker  was  mystified 
as  to  what  the  wording  actually  meant. 


November  29,   i  9  i  9 


(Exhibitor  Service)  3919 


Easton  Gives  "Broken  Blossoms" 
Big  Exploitation 


COXSERVATU  E  Pennsylvaiiiaiis  are 
being  shown  things  these  days  in  th« 
form  of  real  high  classed  theatre  exploita- 
tion l)y  the  management  of  the  Third 
Street  Theatre,  of  Easton,  Penna.,  who 
have  not  only  been  developing  a  construc- 
tive plan  of  business  building  for  their 
institution,  but  have  been  blazing  away 
with  good  ideas  during  the  past  few 
months  that  has  attracted  the  attention 
of  an  increased  clientele,  to  such  an  ex- 
tent that  regularly  each  week  their  box- 
office   records   are   being  broken. 

There  never  was  a  doubt  in  the  ininds  of 
Eastonian  theatre  managers  that  exploita- 
tion of  the  "bigger  and  better"  pictures 
was  a  paying  proposition,  but  their  greatest 
anticipations  were  greatly  excelled  in  the 
results  that  marked  the  work  done  on  the 
"  Broken  Blossoms "  presentation  by  the 
Third  Street  Theatre,  which  campaign  was 
followed  with  keenest  interest  by  all  per- 
sons interested  in  theatre  management  and 
theatre  exploitation. 

"Broken  Blossoms"  according  to  the 
management  of  the  theatre  was  welcomed 
for  many  reasons,  principally  however  be- 
cause it  was  a  Griffith  production  and  the 
management  knew  that  there  would  be 
no  censorship  cuts  in  it,  which  has  Leen 
the  case  in  so  many  of  the  recent  bigger 
productions,  and  which  has  caused  much 
hesitation  in  promotional  ideas  in  Penn- 
sylvania, since  on  a  number  of  occasions, 
just  the  specific  point  upon  which  the 
exploitation  was  centered,  the  censors  cut 
out  those  scenes  from  the  picture  and  the 
exploitation  work  went  flat. 

To  begin  with,  H.  E.  Woehrle,  manager, 
and  Donald  W.  Bernstein,  assistant  man- 
ager, of  the  Third  Street  Theatre,  for 
three  weeks  prior  to  the  opening  of  the 
week's  run  of  the  picture,  had  all  the 
correspondence  paper  and  envelopes  speci- 


ally printed  with  "D.  W.  Griffith's  Broken 
Blossoms,"  spread  over  the  top  in  light 
blue  type,  and  which  very  attractive  de- 
sign caused  much  comment.  All  mail 
issued  frqm  their  office,  in  sending  out 
correspondence,  programs  and  advance  an- 
nouncements, the  printed  envelopes  were 
used.  Two  weeks  prior  to  the  opening  of 
the  run  a  special  large  sized  herald,  four 
pages,  printed  in  blue  on  orange  paper 
was  distiiliuted  to  every  house  in  the  com- 
munity. This  herald  contained  much  in- 
teresting information  about  the  production, 
the  producer  and  the  players,  interspersed 
with  illustrations  from  scenes  of  the  pro- 
duction, and  portraits  of  Mr.  Griffith,  Miss 
Lillian  Gish  and  Richard  Barthelmes. 
This  campaign  covered  all  towns  within  a 
15  mile  radius  of  Easton. 
The  week  before  the  opening  a  well 


planned  constructive  newspaper  campaign 
was  begun,  the  management  using  all  the 
town  newspapers  with  ads.,  ranging  from 
six  coltimns  wide  and  ten  inches  deep,  to 
single  and  two  column  ads.  which  were 
run  during  the  playing  of  the  production. 
An  attractive  window  card  was  designed 
by  the  management  and  the  town  was 
flooded  with  them.  They  also  succeeded 
in  getting  a  number  of  the  leading  de- 
partment stores  on  the  main  street  to  have 
window  displays,  in  which  were  used 
stills  from  the  production. 

In  all  of  the  material  used  the  theatre 
management  followed  in  every  detail  the 
exploitation  ideas  that  were  supplied  them 
by  the  press  book,  and  in  the  course  of 
their  campaign  they  utilized  every  cut, 
photograph  and  suggestion  that  was  made 
by  the  distributing  organization's  exploita- 
tion, advertising  and  publicity  department. 

The  result  of  the  campaign  brought  a 
new  box  office  record  to  the  theatre.  The 
first  three  days,  at  all  performances,  after- 
noon and  evening,  the  management  was 
compelled  to  turn  hundreds  of  people  from 
the  theatre,  and  in  their  advertising  they 
expressed  their  regrets,  and  by  their  clever 
methods  of  injecting  their  feelings  into 
their  advertising  they  brought  about  a 
friendliness  of  feeling  which  made  the 
"turned  away"  and  disappointed  ones  want 
to  try  again  the  last  few  days  of  the 
week. 


Another  Holah  Contest  Idea 

THE  Holah  contest  brings  forth  this  ex- 
ploitation idea : 
J.  H.  Vaughan,  owner  and  manager  of 
the  New  Orpheum,  Maquokcta,  Iowa, 
spoke  from  the  stage  of  his  theatre  for  a 
week  in  advance  of  showing  Mary  Pick- 
ford  in  "  Daddy  Long  Legs  "  and  told  of 
the  star  paying  $40,000  for  the  picture 
rights  to  the  story.  During  the  run  he 
used  a  quartet  of  four  little  girls,  who 
grouped  in  the  lobby  with  a  pet  dog,  and 
at  each  show  sang  "  Dear  Old  Daddy 
Long  Legs." 


3920       (Exhibitor  Service) 


Motion  Picture  News 


"GETTING    IN"   ON   THE   AUDIENCE'S  SECRETS. 


.-In  illustration  used  in  Mr.  Fcld's  puhliiity  story  to  shozv  hoic  his  ca7\'sdroppiiiy 

mechanism  operates 

Free  Publicity  Scarce  in  Kansas  City; 
feld  Breaks  Through  Occasionally 


ACCORDING  to  our  gcod  friend,  Mil- 
ton H.  Fcld,  manager  of  the  Newman 
Theatre,  Kansas  City,  the  general  attitude 
of  the  newspapers  in  Kansas  City  toward 
motion  pictures,  has  been  such  that  Kan- 
sas City  has  been  a  bugaboo  for  so-called 
exploitation  experts.  While  it  is  not  pos- 
sible to  get  the  newspapers  to  say  a  lot 
about  current  attractions,  by  laying  awake 
nights,  scheming,  plotting  and  planning  to 
give  to  the  newspapers  a  story  that  to  their 
critical  minds  is  of  such  a  nature  to  in- 
terest their  readers,  the  newsman  occasion- 
ally breaks  into  print. 

The  following  is  a  story  which  went 
over  on  the  basis  of  news  in  the  Kansas 
City  Star.  We  call  it  the  real  thing, 
mighty  well  written  and  containing  a  lot 
of  interesting  information.  This  is  about 
the  highest  form  of  publicity  which  can  be 
secured. 

"MAKING  EAVESDROPPING  PAY" 

The   Distograph  Finds  New  Place  in 
the  World  of  Business 

"  I  don't  care  for  this  guy  Wallace 
Reid,"  says  Bill  to  Mamie  as  they  pass 
through  the  foyer  after  the  last  lingering 
kiss  and  soothing  "  fade-out "  have  marked 
the  end  of  the  movie  romance. 

"  I  think  he's  a  dear,"  returns  Mamie. 

In  an  office  on  the  second  floor,  separated 
from  Bill  and  Mamie  by  a  lot  of  thick 
walls,  sits  the  manager  of  the  theatre,  lis- 
tening for  just  such  remarks  as  those  made 
by  Bill  and  Mamie.  And  when  he  hears 
this  particular  conversational  passage  he 
mentally  jots  down  the  notation:  "Show 
making  good  with  the  women."  Which 
means  that  the  week's  show  will  be  a  win- 
ner, because  it  is  the  women's  choice  that 
controls  the  attendance  at  the  motion  pic- 
ture houses.  What  a  mere  man  thinks  of 
the  picture  is  a  matter  of  little  passing 
consequence  to  the  manager. 

But  how  does  he  overhear  the  remarks 
made  by  Bill  and  Mamie  and  the  many 
other  movie  fans,  when  he  is  removed 
from  them  by  a  floor  or  so  and  several 
walls  that  smother  sound  like  a  wet  blanket 
docs  a  flame?    That   is  the  latest  secret 


of  the  movie  theatre,  and  it  enables  the 
manager  to  get  a  line  on  how  his  show  is 
"  getting  over."  It  permits  him  to  over- 
hear valuable  criticism  and  suggestion  that 
may  mean  several  hundred  dollars  to  him 
that  week. 

SF.CRKTS  l.\  A  RECEIVKK 

If  one  could  peer  into  the  manager's 
office  he  would  get  a  hint  of  the  secret 
in  the  receiver  that  the  manager  holds  to 
his  car.  It  looks  just  like  an  ordinary 
telephone  receiver  —  but  it  isn't.  The  re- 
ceiver and  the  little  switchboard  on  the 
manager's  desk  enable  him  to  overhear 
what  is  being  said  in  almost  every  part 
of  the  theatre.  It  is  one  of  the  latest  ap- 
plications of  the  dictograph. 

A  Chicago  motion  picture  house  is  said 
to  have  been  the  first  to  try  the  dicto- 
graph. It  was  an  instantaneous  success. 
When  Frank  L.  Newman  built  the  New- 
man Theatre  here  he  installed  a  dicto- 
graph apparatus  and,  according  to  Mil- 
ton H.  Field,  manager,  the  device  has  been 
of  inestimable  value  in  registering  opinions 
of  the  audiences. 

Just  to  see  how  the  dictograph  oper- 
ates, let  one  drop  into  a  manager's  office 
and  take  the  receiver  for  a  little  while. 

There  comes  a  lull  in  the  orchestra's 
playing;  it  is  the  end  of  the  picture.  A 
feminine  voice  is  heard  speaking: 

"That  love  scene  is  just  too  sweet."' 

"  Yes,  but  who  would  want  to  kiss  with 
a  hedge  fence  between  them?  Why  doesn't 
he  climb  over?  "  comes  the  highly  practical 
masculine  answer. 

Another  switch  is  opened  and  the  lis- 
tener thereby  connected  with  another  part 
of  the  theatre. 

A  masculine  voice  now  is  overheard. 
It  is  that  of  "  the  man  who  knows,"  that 
chap  who  is  present  in  "every  movie  au- 
dience and  who  explains  how  it  is  done 
and  what  is  going  to  take  place  next. 

"  The  speed  of  the  film  is  regulated  by 

 "  but  what  is  the  use  of  listening  to 

an  old  acquaintance  whom  we've  heard 
many  a  time  —  much  to  our  distress.  So 
ant  thcr  switch  is  opened. 


"  It  is  too  warm  in  here,"  remarks  a 
feminine  voice.  There  is  a  criticism  the 
manager  needs  to  hear.  The  dictograph 
has  proved  its  worth.  The  manager  hur- 
ries out  to  see  that  some  of  the  heat  is 
shut  off. 

"Did  you  see  that  woman's  coat?  Isn't 
it  positively  ridiculous?"  speaks  up  a 
feminine  voice.  Interesting,  but  of  no 
\alue  to  the  management  in  the  way  of 
helpful  criticism. 

"  I  wish  they  would  show  another 
Charles  Ray  picture.  I  like  the  bashful 
way  he  makes  love  and  he  can  do  so 
many  funny  things,"  says  another  femi- 
nine voice.  The  management  mentally 
notes  that  Charles  Ray  is  a  good  drawing 
(urd  with  the  women.  He  will  watch  out 
for  the  next  picture  featuring  the  timid 
Mr.  Ray. 

GET  CRITICISM  AND  PRAISE 

So  the  conversation  runs.  There  is 
much  in  it  that  is  valueless  to  the  lis- 
tener in  the  manager's  office  —  things  about 
motor  cars,  plumbing,  the  high  cost  of 
living,  the  relative  beauty  of  brown  and 
blue  eyes  and  other  subjects  of  great  con- 
sequence to  the  speakers,  but  of  no  im- 
portance to  the  man  running  the  show. 
But  interspersed  in  between  these  remarks 
will  be  bits  of  illuminating  criticism  and 
praise,  with  here  and  there  a  hint  as  to 
how  the  show  can  be  improved.  One  man- 
ager says  he  has  obtained  at  least  one  valu- 
able suggestion  at  every  night  perform- 
ance. Perhaps  several  remarks  will  be 
anent  the  music.  If  that  is  favorable,  the 
music  will  be  repeated  the  next  night.  A 
singing  feature  was  retained  an  extra  week 
at  the  Newman  just  because  of  the  dicto- 
graph. A  certain  type  of  picture  went  into 
permanent  disfaxor  for  a  similar  reason. 

The  dictograph  at  the  Newman  is  con- 
nected with  eighteen  different  sections  of 
the  theatre.  The  microphones,  or  sound 
detecting  apparatus  is  cleverly  concealed 
so  that  nobody  in  the  audience  ever  would 
suspect  their  presence.  And,  for  the  com- 
fort of  those  in  that  audience,  it  may  be 
said  that  the  dictograph  doesn't  register 
worth  a  hang  when  the  orchestra  is  play- 
ing. It  is  only  in  the  lulls  in  music  or 
during  intermission  when  the  audience  is 
passing  out  that  it  performs  its  helpful 
work. 


One  of  the  "Broken  Blosso-is"  li-iitdov.- 
displays    used    by    the    Third  Street 
theatre,  Easton 


\   '    e  mb  e  r  2g  ,  1919 


(Exhibitor  Service) 


3921 


11 


1  I 


I 


Prologue  and  stage  setting  at  Graumona,  Los  Angeles,  used  for  the  "A)iril  Chorus  of  1920"  one  of  Sid  Grauman's  specialties  which 

made  a  big  hit  zcith  the  fans 

Ceiting  the  Personal   Touch  into 
Your  Exploitation 

I LISBON,  manager  of  the  Strand 
•  Theatre,  Louisville,  Ky.,  attracted  con- 
siderable attention  and  caused  widespread 
comment  recently  when  he  linked  the  off- 
stage names  of  Kathcrine  MacDonald  and 
Thomas  Meighan  with  their  character  parts 
in  "  The  Thunderbolt." 

In  quarter-page  advertisements  Lisbon 
announced  "  the  strangest  marriage  on 
record."  And  in  bold-face  type  on  the 
lower  half  of  the  page  he  stated:  "On 
Their  Wedding  Night  Thomas  Meighan 
said  to  Kathcrine  MacDonald :  '  You  shall 
never  be  a  mother  —  never  know  the  touch 
of  a  baby's  hand.  I  married  you  not  be- 
cause I  love  you  but  because  I  hate  you 
and  all  your  family.'  Imagine  the  husband 
of  a  beautiful  woman  starting  his  married 
life  that  way." 

Photoplay  fans  immediately  wondered 
whether  an  important  film  marriage  ac- 
complished without  their  previous  knowl- 
edge had  ended  in  a  scandal. 


Another  view  of  Grauman's  "Anvil 
Chorus  of  1920." 


Another  Illustration 
Superior 

T  N  connection  with  a  program  fcatiir- 
ing  Marguerite  Clark  in  "  Luck  in 
Pawn,"  Sid  Grauman  offered  the  patrons  of 
his  million  dollar  cinema  temple  in  Los  An- 
geles an  unusual  number  of  special  added 
features.  The  outstanding  event  was  "  The 
Anvil  Chorus  of  1920 "  in  which  three 
splendid  singers,  Al  Sather,  Fred  de  Bruin 
and  Jack  Van,  attired  in  the  proverbial 
blacksmith  garb,  sang  the  Anvil  Chorus 
from  "II  Trovatore "  and  followed  with 
renditions  of  the  late  popular  hits,  "  The 
Vamp "  and  "  Golden  Gate."  The  scene 
opened  with  a  tawny  red  lighting  effect 
suffusing  the  entire  stage,  representing  the 
interior  of  the  blacksmith  shop.  As  the 
curtains  part  the  sound  of  clanking  metal 
and  other  sounds  peculiar  to  the  smithy 
are  heard.  One  of  the  men,  striding  over 
to  the  forge,  ibegan  working  the  bellows 
and  the  others  busied  themselves  about  the 
shop,  while  the  orchestra  played  some  in- 
troductory music  to  the  Anvil  Chorus. 
Then,  as  the  famous  old  melody  was  heard 
the  men  station  themselves  at  anvils  and 
begin  striking  in  time  with  the  music,  while 
the  stage  darkens  somewhat  and  sparks 
fly  at  each  stroke.  At  the  conclusion  of 
the  Anvil  Chorus  the  trio  stepped  forward 
and  sang,  in  a  characteristic  way,  "  The 
Vamp."  This  number  got  over  bigger  than 
anything  else  on  Grauman's  entire  pro- 
gram. As  an  encore  they  stepped  back 
and  grouped  picturesquely,  sang  "  Golden 
Gate  "  in  a  very  subdued  tone,  the  last  bars 
faintly  floating  into  a  memory  as  the  lights 
deepen  and  the  curtain  closed.  The  black- 
smith shop  setting  represented  a  consider- 
able outlay  of  money  and  was  atmospheri- 
cally almost  perfection  itself. 

Another  enthusiastically  received  novelty 
was  C.  Sharpe-Minor's  organ  satire  on 
"  Playing  the  Movies."  With  humorous 
subtitles  that  sent  the  aud'cnce  into  an  up- 
roar of  hilarity,  he  burlesqued  the  mclo- 


of  Grauman  s 
Showmanship  Ideas 

dramatic  type  of  picture  throughout  seven 
minutes  of  cleverly  conceived  effects.  He 
showed  how  every  emotion  and  everj-  situ- 
ation could  be  handled  through  one  musical 
theme  played  in  different  moods  and 
tempos.  He  used  as  a  theme  Rubenstein's 
Melody  in  F.  The  imaginary  entrance  of 
the  villain,  the  lovers  at  church  on  Sun- 
day and  the  cunning  plotting  of  the  ac- 
complices, all  were  musically  interpreted 
in  a  satirical  vein  that  was  not  "  over  the 
public's  head "  and  received  a  deluge  of 
applause. 

.Another  conception  from  the  fertile  brain 
of  the  youthful  theatre  magnate  was  the 
appearance  of  17-year-old  Lucy  Merz,  a 
discovery  of  his  own,  in  the  garb  of  sweet 
s'xteen  a  la  the  Civil  War  period.  This 
beautiful  girl,  of  a  dark  eyed,  exotic  type, 
proved  exquisitely  appealing  and  her  two 
numbers,  "  The  Last  Rose  of  Summer " 
and  "Annie  Laurie,"  sung  in  a  coloratura 
soprano  voice  of  a  clear,  bell-like  quality, 
were  heartily  applauded. 

Sid  Grauman  seldom  repeats,  but  he  du- 
plicated an  idea  of  several  weeks  ago,  by 
again  having  a  solo  violinist,  with  the 
spotlight,  render  the  music  incidental  to  the 
screening  of  the  scenic.  This  time  "  Midst 
Peaceful  Scenes,"  a  veritable  screen  poem, 
with  poetic  subtitles,  depicted  nature  at  her 
most  sublime,  while  the  violinist  played  the 
sweet,  haunting  Bach's  ".\ir  for  G  String." 

From  an  advertising  viewpoint,  Mr. 
Grauman  took  advantage  of  the  fact  that 
the  Los  Angeles  Philharmonic  Orchestra 
had  received  considerable  praise  for  their 
rendition  at  their  initial  concert  of  the 
famous  overture  to  "  Oberon  "  through  the 
daily  press.  Feeling  that  only  the  musical 
elite  attend  such  symphony  concerts,  he  had 
Grauman's  Symphony  Orchestra,  which 
will  play  to  some  90,000  people  in  the 
course  of  a  week,  render  this  brilliant  and 
inspiring  composition. 


3922        (Exhibitor  Service) 


Motion  Picture  News 


Style  show  at  the  Alhambra  theatre,  Milwaukee,  which  manager  George  Fischer  has 

made  a  semi-annual  event 

Aliens  Feature  Lobby  Displays 

In  Their  Exploitation 


MESSRS.  Jule  and  Jay  J.  Allen,  of  the 
Allen  Theatre  Enterprises,  who  con- 
trol theatres  in  every  principal  city  of 
the  Dominion  and  whose  theatres  now  un- 
der construction  represent  an  investment  of 
several  millions  of  dollars,  are  great  be- 
lievers in  all  forms  of  motion  picture 
exploitation.  Th's  they  have  shown  by  in- 
stalling a  comprehensive  advertising  and 
publicity  department  under  the  direction 
of  Mr.  R.  E.  Pritchard,  whose  work  is 
known  to  nearly  every  exhibitor  in  the 
United  States. 

But  with  the  large  amount  that  they  are 
spending  in  the  Canadian  newspapers  they 
are  not  losing  sight  of  other  forms  of  at- 
tracting the  eye  of  l^he  public.  They  are 
encouraging  their  various  managers  to 
make  special  lobby  displays  where  the  sub- 
ject offers  a  good  opportunity,  and  this 
is  one  of  the  phases  covered  in  the  advice 
from  headquarters  that  goes  out  in  ad- 
vance of  each  picture  being  shown  over  the 
b'g  circuit  of  nearly  fifty  houses. 

One  of  the  leaders  in  this  form  of  ex- 
ploitation is  J.  F.  Price,  manager  of  the 
Allen  theatre  in  Calgary,  Alta.  Erection 
of  this  house  marked  the  expension  of 
the  interest  of  the  Aliens  from  a  compara- 
tively small  beginning  to  one  of  the  organ- 
izations that  is  attracting  a  world-wide 
interest,  and  naturally  Calgary  occupies  a 
position  of  especial  warmth  in  the  hearts 
of  Jule  and  Jay  J. —  the  active  heads  of 
the  enterprises. 

Two  of  recent  releases  offered  oppor- 
tunities that  were  quickly  accepted  by  Mr. 
Price.  For  the  showing  of  Madge  Ken- 
nedy in  "  Through  the  Wrong  Door  "  there 
was  a  screen  placed  in  front  of  the  box- 
ofifice  bearing  the  silhouetted  figure  of  a 
man  and  girl  and  then  the  inscription  on 


the  door,  "  The  Midnight  Romance  in 
Apartment  X."  There  was  another  clever 
idea  achieved  by  having  the  patron  enter 
at  the  left  instead  of  the  right.  At  the 
right  of  the  lobby  there  was  a  card  read- 
ing "The  Right  Door  is  the  Wrong  Door 
to  enter  the  Allen  to  see  Madge  Kennedy 
in  '  The  Wrong  Door.' "  And  then  the 
right-hand  door  carried  a  huge  hand  point- 
ing to  the  door  at  the  left.  At  the  left 
there  was  another  sign  bearing  the  inscrip- 
tion :  "  This  is  the  right  door  to  enter  the 
Allen  to  see  Madge  Kennedy  in  the 
'  Wrong  Door.'  " 

Equally  striking  was  the  effect  achieved 
with  Mabel  Normand  in  "  Upstairs."  Here 
there  was  a  balcony  effect  built  in  the  front 
of  the  house  and  in  the  background  a  pic- 
ture of  the  star  as  she  appears  in  the  pool 
game  scene  and  in  striking  letters  and 
colors  the  name  of  the  star  and  the  title. 
Leading  up  to  this  was  a  stairwaj',  bear- 
ing the  following  inscription  on  the  re- 
spective steps,  from  top  to  bottom : 

" '  Upstairs  ' 

With  Mabel  Normand." 

"  A  pair  of  silk  stockings  and  the  world 
was  hers." 

"  A  ragtime  romance  with  Cupid  at  the 
drums." 

-  "  Some  Jazz  Baby  —  That's  Mabel  in  her 
funniest  comedy." 

"She  didn't  know  a  soup  ladle  from  a 
salad  spoon,  but  she  could  jazz." 

"You  just  can't  make  your  feet  behave 
when  you  see  Mabel  jazz." 

"Do  you  like  ragtime?" 

The  remainder  of  the  lobby  was  kept 
free  from  decorations  except  for  a  couple 
of  palm  trees,  and  so  the  stairway  and  its 
legends  stood  out  sharply. 


Fischer  Stages  a  Fashion  Show 
With  Usual  Results 


'T^WICE  each  year  the  Alhambra  Thea- 
^  tre,  Milwaukee,  is  always  sure  of 
"packing  them  in,"  for  every  spring  and 
fall  Manager  George  Fischer  stages  a 
fashion  show.  With  the  co-operation  of 
a  leading  women's  apparel  house,  a 
hosiery  manufacturing  company  and  a 
shoe  firm.  Manager  Fischer  has  made  his 
two  fashion  shows  a  civic  institution,  as 
far  as  the  female  population  of  Milwaukee 
is  concerned.  The  display  is  scheduled 
for  thirty  minutes,  during  which  eleven 
models  appear  making  rapid  changes  of 
costumes.  The  stage  setting  is  severely 
plain,  and  brilliantly  lighted.  Three  spot- 
lights in  the  gallery  of  the  house  follow 
the  three  models,  who  are  constantly  on 
the  stage  and  runway  which  extends  out 
into  the  auditorium  for  about  twelve 
rows.  Included  among  the  models  is  one 
who  shows  gowns  suitable  for  stout  women 
and  another  who  dresses  in  children's 
frocks.  Besides  the  drawing  to  the  house 
of  many  new  patrons,  the  style  show  also 
results  in  the  advertising  of  the  Alhambra 
theatre  in  the  newspaper  ads  of  the 
houses  showing  their  wares,  as  well  as 
special  displa\-s  in  these  firm's  windows 


Good  Showmanship  If  Your  Bluff 
Isnt  Called 

THE  Holah  contest  which  has  been  ex- 
plained elsewhere  in  this  issue  broiight 
out  manj'  new  exploitation  stunts.  Here 
is  a  prize-winning  idea : 

Joe  Gerbracht  and  Miss  H.  Gerbracht, 
owner  and  manager,  respectively,  of  the 
Twin  Star  Theatre,  Ames,  Iowa,  entered 
the  contest  with  an  explanation  of  how 
they  got  publicity  out  of  the  refusal  of  the 
authorities  to  issue  a  permit  to  use  a  live 
bear  (which  they  d'd  not  have)  in  a  jungle 
in  the  lobby  of  his  theatre,  in  a  showing  of 
"  Tarzan  of  the  Apes."  The  jungle  was 
made  of  foliage  and  grass  and  Gerbracht 
used  stuffed  animals  and  electrical  effects 
at  night. 


Attractive  display  for  "  Upstairs"  at  the 
Allen  theatre 


November  ^p,   /p/p  ^9- J 

!  With  First  Run  Theatres 

I  i 

il!IOIIIIIIinP!l!Pil<  ::  !'!!  <!'    '  ! !    I  'li^iiirilllilllllllllllllllllllllllllllllllllllllllllllll^^^   lllllllllllllllinilllH^^^^ 


NEW  YORK 


Rivoli  — 

Overture — "  Le         D'js.  " 
Scenic  —  Batik  —  Prizma. 

Pre  entcd  with  three  mannequins 
appearing   just    prior   to  the 
screening  and  exhibiting  gowns 
made  from  the  fabric. 
Instrumental  — "  Romance." 

Played  by  Oswald  Mazzuchi, 
cellist. 

Current  Events — Rivoli  Pictorial. 

Strips  — "  The  Prince  of  Wales 
at  Washington  " ;  Kinograms. 
"  Launching  of  the  Shamrock 
IV  at  Brooklyn " :  Pathe, 
"  Motor  Boat  Races  at  San 
Pedro,  Cal." ;  Gaumont,  "  Oh 
Deer,  Deer " ;  International, 
"  Honorable  Chop  Sticks  " 
(scenic).  "Football  Thrills", 
"  Re\  iew  of  Events  in  Eng- 
land " :  Pathe,  "  On  the  At- 
lantic " ;  Gaumont,  Special  re- 
lease strip  of  the  authentic 
German  pictures  showing  the 
sinking  of  ships  by  the  U 
boats  during  the  war.  The 
most  wonderful  views  ever  re- 
leased. 

Vocal  — "  The  Last  Rose  of  Summer." 

Sung  by  Betty  Anderson,  so- 
prano, accompanied  by  Grete 
Bachrich,  harpist.  Both  per- 
formers attired  in  costumes  of 
the  days  when  the  song  was 
new,  and  provided  with  a  spe- 
cial interior  set. 

Feature  — "  Counterfeit  " —  Elsie  Ferguson. 

Comedy — "A  Schoolhouse  Scandal" — Sun- 
shine. 

Organ  Solo  — "  Triumphal  March." 
Strand  — 

Overture  — "  Ro  e  of  Algeria." 

Special  stage  setting  suggesting 
the  locale  of  the  theme  of  the 
number  presented  with  the 
rendition.  • 

Current  Events  —  Strand  Topical  Review. 

Strips  —  "  Princeton- Yale  Foot- 
ball Game,"  "  You  Can't  Tell 
He  Might  Slip,"  "  Lipton's 
Shamrock  IV  Launched," 
"  Scientific  Babies "  (educa- 
tional, "  Animating  Animals," 
"  Topics  of  the  Day," 
"  Chauteaudon  "  (French  scen- 
ic) ;  Pathe,  "  Inside  Facts " 
(slow  motion  subject  of  field 
day  sports)  ;  "  Review  of 
Events  in  England " ;  Pathe. 
"  To  the  Memory  of  Our 
Heroes "  (Chicago)  ;  Kino- 
grams, "  In  Fiume  "  ;  Pathe, 
"  Prince  of  Wales  at  Wash- 
ington." 

Scenic— "  Training  Eve"  —  Chester  Field 
and  Stream. 


\'ocal  — "  Sweet  Mystery  of  Life." 

Solo  by  Red f erne  Hollinshead, 
tenor. 

I'caturc — ".\  Virtuous  \'amp  " — Constance 
Talmadge. 

Vocal — E.xcerpts  from  "  The  Fortune  Tel- 
ler "    and    "Always    Do  .\s 
People  Say  You  Should." 
Sung    by    Eldorado  Stanford, 
soprano. 
"  Gypsy  Love  Song." 
Sung   by   Malcolm  McEachern. 
baritone,    assisted    by  Abcrn 
Operatic  Quartette. 
Organ    Solo — Selections    from  "Sweet- 
hearts." 

Note — The  Strand  is  featuring  Victor 
Herbert's  compositions  this  week 
in  all  the  music  selected  both 
vocal  and  instrumental. 

RIalto  — 

0\  erture  —  "  Sixth  Hungarian  Rhapsody." 
Scenic  — "  Frozen  Thrills  " —  Bruce. 
Instrumental —  Schubert  "  Fantasie." 

Harp  solo  rendered  by  Max  Sch.- 
Seydel. 

Current  Events  —  Rialto  Magazine. 

Strips — "The  Prince  of  Wales 
at  Washington  "  ;  Kinograms, 
"  Launching  of  the  Shamrock 
IV  at  Brooklyn";  Pathe, 
"  Motor  Boat  Races  at  San 
Pedro,  Cal." ;  Gaumont,  "  Oh 
Deer,  Deer";  International, 
"  Honorable  Chop  Sticks  " 
(scenic),  "Football  Thrills", 
'.'  Review  of  Events  in  Eng- 
land " ;  Pathe,  Special  Inter- 
national strip  showing  the  au- 
thentic German  Government 
pictures  of  the  sinking  of  sev- 
eral ships  by  V  boats. 

Academy  of  Music  — 

Overture  — "  First  Hungarian  Rhapsody  " 
and  "  In  a  Clock  Store." 

Current  Events  —  Fox  News. 

Cartoon — "The  Leak" — Mutt  and  Jet?  — 
Fox. 

Vocal  —  Finale  from  Act  2  of  "  Aida." 

Sung  by  a  quartette. 
Feature — "The  Fighting  Colleen" — ^Bessie 
Love. 

"  His  Majesty  The  American  " — 
Douglas  Fairbanks. 
Comedj- — "How  They  Do  It  On  Eight 
Dollars     Per  "  —  Hall  Room 
Boys. 


CHICAGO 


Riviera  — 

Overture  — "  Chu  Chin  Chow." 

Current  Events  —  Special  number  including 

"  Topics  of  the  Day." 
■  Vocal  —  Duet  by  Swarthout  Sisters. 
Feature — "Broken  Blossoms." 
Special  —  Prologue  in  Chinese  atmosphere 

is  used  before  the  screening  of 

the  feature. 


Ziegfield  — 

C  urrent  Invents t  liicago  Tribune  News. 
I'laturc — "The  Illustrious  Prince" — Ses- 

sue  Ilayakawa. 
Comedy  — "  Moving  Day  " — Goldwyn. 

State  —  Lake 

l-'eature — "The  I'ugitive  From  Justice" — 
H.  B.  Warner. 


LOS  ANGELES 


Graumans  — 

Overture — "The  Prince  of  Pilsen." 
Current  Events  —  Special  number  compiled 

from   International  and  Gau- 

monts. 

Strips — "  Roosevelt's  Bust  Near- 
•  ing  Completion,"  "  Syracuse 
Holds  Sway  Over  Rutgers," 
"  Lexington,  Kentucky,  Music 
Hath  Charms,"  "  Navy 
Launches  Largest  Torpedo 
Boat  Destroyer,"  "  Boston. 
Firemen  In  Annual  Drill." 
"  San  Francisco,  Big  Mill  De- 
stroyed By  Fire,"  "  Winthrcpe, 
Massachusetts,  High  Tide 
Does  Damage,"  "  Baton  Rouge, 
Louisiana,  Mississippi  River 
Contains  Holy  Water  For 
Many  Baptisms." 
Special  —  The  orchestra  sang  "  Glory, 
Glory,  Hallelujah  "  and  "  Miss 
Lizy  Jane"  during  the  projec- 
tion of  the  last  strip. 
Sharpe  Minor  at  the  organ 
played  "  In  Siam  "  with  word 
slides. 

"  The  Topics  of  the  Day  "  closed 
the  reel. 

Scenic  — "  Raindrops  " —  Post  Nature. 

Flute  solo  accompaniment  used 

for  the  filming. 
Feature  —  "  John  Petticoats  " —  William  S 

Hart. 

Comedy  — "  The  Hayseed  " —  Arbuckle. 

Exit  March — "  My  Baby's  Arms." 

Note  — "  A  Tour  Through  Grauman's  "  the 
specialty  on  the  bill  last  week 
has  proven  so  popular  that  it 
is  being  continued  on  this 
week's  program. 

Next  Week — "Counterfeit." 

Special  feature  will  be  "\  Night 
in  a  Song  Shop,"  arranged  by 
Sid  Grauman. 

California  — 

Overture  — "  Southern  Rhapsody." 

Scenic  — "  The  Top  of  the  World  "—  Pathe 
Natural  Color. 
Musical  accompaniment  i^  "  Over 
the  Alpine  Mountains." 

Vocal  — "Ave  Marie." 

Soprano  solo  rendered  by  Mine. 
Constance  Balfour  who  sings 
from  back  of  windows  under 
spotlight,  giving  a  Madonna 
effect. 


3924        (Exhibitor  Service)  Motion  Picture  News 

Current  Week's   Bills  Throughout  Country 


Instrumental  —  Cello  solo  by  Mme.  Timner. 

Special  set  of  an  interior  with  a 
large  stained  glass  window  at 
back  has  been  provided  for 
these  numbers. 

Current  Event  — Special  number  beginning 
with  the  International  special 
strips  showing  the  sinking  of 
ships  by  German  U  boats  dur- 
ing the  war  being  featured. 
Other  strips  —  "  Paris  Decor- 
ated With  Croix  De  Guerre," 
"  One  Year  Ago  On  Armistice 
Day,"  "  Students  In  New  York 
Honor  Memory  of  Roosevelt," 
"  Americanism  Wins,  Cooledgc 
Elected  Governor  of  Massa- 
chusetts," Pathe  Natural  Color, 
"  The  Invisible  Life,"  "  El 
Paso  Aerial  Patrol  Active  On 
Mexican  Border,"  "  Rio  Dc 
Janeiro,  American  Marines 
Ride  to  Sugar  Loaf  on  Tele- 
ferica,"  "  Richmond,  Statue  of 
Stonewall  Jackson  'Unveiled." 

Special  —  .\  prelude  to  the  feature  is 
given.  Appearing  before  a 
levee  setting  full  stage  size, 
with  moonlight  effects  on 
river,  a  chorus  of  twelve  men 
sing  "  Flow  On  "  and  "  Old 
Black  Joe." 

Feature  —  "Almost  a  Husband"  —  Will 
Rogers. 

The  screening  is  preceded  by  a 
three  minute  film  showing 
Rogers  twirling  his  lariat  with 
some  of  his  famous  sayings 
used  as  subtitles.  During  the 
projection  of  the  picture  the 
chorus  sing  "  School  Days" 
and  other  appropriate  melodies. 
The  star  is  making  a  personal 
appearance  every  evening  and 
gives  his  opinion  of  film  mak- 
ing in  his  typical  monologue 
style. 

Comedy  —  "Bumping    into  Broadway"- — 

Lloyd-Patlie. 
Next  Week — "The  Isle  of  Conquest." 

Tally's  Kinema  — 

Overture  —  Lerdos  typical  Mexican  orches- 
tra gives  a  thirty  minute  pro- 
gram consisting  of  Mexican 
National  melodies,  Mexican 
Dan"e  music  and  other  novel- 
ties. Tenor  solos  by  Ricardo 
Clerk  and  a  miramba  quartette 
are  a  part  of  the  offering,  as 
are  also  Mexican  dances  by 
three  members  of  the  orchestra 
troupe. 

Current  Events  —  Pathe  Nev/s.  Last  re- 
lease. 

Feature  — "  Back  to  God's  Country  " —  Nell 
Shipman. 


BUFFALO 


Shea's  Hippodrome  — 

Oicrture  —  "The   P'orge   in   the  Forest." 
Michaels 

Current  Events — Hippodrome  Pictorial — 
Special  number  compiled  from 


Universal  and  Fox  News. 
\'ocal  —  Aria  from  "Othello." 

Solo  by  Joseph  Interrantc,  tenor. 
Feature  —  Norma  Talmadge  in  "The  Isle 

of  Cono.uest." 
Comedy  —  "Wild  and  Western." — Chri.;tic. 
Stage  Setting  —  "The  Setting  of  the  Sun." 

Staged  by  Harold  B.  Franklin 
Prizma — ^  "  The  Roof  of  America." 
Next    Week — "It    Pays    to  Advertise," 

and  revival  of  Chaplin  in  "The 

Fireman." 

Strand  — 

Overture- — Selections  from  "The  Rose  of 
China." 

Current  Events  —  Pathe  News  latest  and 

local   events   shot   by  Strand 

cameraman. 
Vocal  —  "  Bye-Lo." 

Leo  Considine,  tenor  soloist. 
Feature  —  "Choosing    a    Wife"  all-star 

English  cast. 
Comedy — "  Baliies  is  Babies,"  Uni\  crsal. 
Next  Week  —  Constance  Talmadge,  in  "A 

Temperamental  Wife." 


CLEVELAND 


Stillman  — 

OTcrture  —  Slections   from  "The  Fortune 
Teller." 

Current  Events — •  Kinograms  Xo.  83. 
Cartoon  —  "  Birth    of    a    Nation  " —  Mutt 
and  Jeff. 

Comedy  —  "Goodnight  Judge." —  Christie. 
Feature  —  "Heart  of  the  Hills." — Robert 
Warwick. 

Next  Week  —  "The  Mrtuous  \"amp." 

Metropolitan  — 

Overture  —  "  Naughty  Marietta." 

Current  Events  —  Cleveland  Leader  News 

Weekly. 
Scenic  —  "  China." —  Prizma. 
Comedy — "Miss  and  Misses." — Vitagraph. 
Feature  —  "When   Bearcat   \\'ent   Dry." — 

All  Star  Cast. 
Next  Week  —  "Her  Kingdom  of  Dreams." 

Alhambra  — 

Overture  —  "  Poet  and  Peasant." 

Instrumental  —  Xylophone  solo. 

Current  Events  —  Pathe  Magazine  2050  — 

Pathe  News  No.  93. 
Feature — "It  Pays  to  .Adxertisc" — Bryant 

Washburn. 
Comedy  —  "  Moving  Day." —  Goldwyn. 
Next  Week  — "  More    Deadly    Than  the 

Male." 


BOSTON 


Park  — 

Overture  —  "  Orpheus." 

Scenic  —  "  Our  Playground  on  the  Pacific  " 

—  Post-Paramount. 
Feature  —  "Male  and  Female."  —  Cecil  B. 

De  Mille  special. 
Note  —  A  special  stage  setting  showing  a 

Babylonian   scene   in  keeping 

with    the   atmosphere   of  the 


feature  is  shown  prior  to  the 
screening. 

Modern  — 

Overture  —  Organ  and  Piano. 

Current  Events — Pathe  Weekly,  93-94. 

"  Topics  of  the  Day." 
Comedy  —  "His     Last     False     Step." — 

Sennett. 

Spe:ial  Setting — Gold  Fibre  Screen. 
Features — "Miracle  of  Love" — All  star  cast. 

"  What  Every  Woman  Learns." 
Enid  Bernutt. 
Next  Week  —  "  Counterfeit." 

"  It  Pays  To  Advertise." 


SAN  FRANCISCO 


San  Francisco  — 

Overture  —  "II  Travatore." 
Instrumental- — Cornet    solo    by  Alfred 
Arriola. 

Current  Events  —  Pathe  News  90-91  and 

Fox  News  10. 
Scenic  — "  Four    Mile    Smoke    Stack." — 
Chester. 

Added —  "  Topics  of  the  Day." — Pathe. 
Feature  —  "The  Country  Cousin." 
Next  Week  — "  More    Deadly   Than  the 
Male." 

Tivoli  — 

Overture  —  "  Orpheus." 

Scenic  —  "  Training  Eve." —  Chester. 

\'ocal  —  "  Lullaby  and  Because." 

Solo  by  Georges  Simondet. 

Feature  —  "  Lcmbardi,  Ltd." — Bert  Lytell. 

Fashion  Show  with  twelve 
mannequins  is  being  featured. 

Next  Week  —  "  Her  Kingdom  of  Dreams." 

Imperial  — 

Note  —  "  The  Eyes  of  Youth  "  with  Clara 
Kimball  Young  continues  in 
it's  second  week. 


KANSAS  CITY 


Newman  — 

Overture  —  "  Chu  Chin  Chow." 

Special  setting  showing  an  ex- 
terior in  Japan  with  cherry 
trees  in  bloom  in  the  fore- 
ground and  mountains  in 
perspective  show-n  during  the 
rendition. 

Current  Events — Newman  News  and  View's 
—  compiled  from  all  releases 
with  many  local  strips  added. 

Scenic  —  "  Constantinople." —  The  Gateway 
of  the  Orient." — Bruce. 

Comedy  —  "  The   Hayseed."  —  Arbuckle. 

\'ocal  —  "  Sweetheart." 

Solo  by  Marjorie  Pringle. 

Feature  —  "The  Invisible  Bond." — Mar- 
guerite Clark. 

Next  Week  —  "Male  and  Female." 

Royal  — 

Current    Events  —  Pathe     Review     26  — 

Topical  Tips. 
Feature  —  "  Please   Get   Married." —  Viola 

Dana. 


A'  o  r  ember  2  p  ,  i  i  p  392? 
illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll 


Live  News  from  the  Producers 


llllllll!! 


■'i'ii'i"iiiiii'i''"iii|ii|iii"|iiiiir"ii|iii'|it|!i'iiiiii"iiii'ii|i' 


Great  Gol  dwy  n  Campai  gn  Starts 


William   I-arnum  is  star   in   "  Wings  of  the 
Morning  "  a  William  Fox  release. 

Triangle    Announces  Re-Created 
Pictures  With  Famous  Stars 

The  new  sales  policy  inaiigiiraicd  hy 
Triangle  beginning  in  November,  it  was 
announced  this  week,  has  resulted  in  in- 
creased business  in  every  one  of  the  18 
exchanges.  A  widespread  demand  has  been 
reported  for  the  re-created  Triangle  plays 
with  famous  stars  which  are  to  be  released 
every  third  week  beginning  November  23d 
with  "The  Flame  of  the  Yukon,"  one  of 
Dorothy  Dalton's  pictures. 

An  important  part  of  the  selling  cam- 
paign on  Triangle  plays  and  the  Mack  Sen- 
nett  comedies,  which  are  to  be  released 
every  week,  will  be  a  series  of  advertise- 
ments in  the  recognized  trade  publications, 
it  is  said. 

Following  "  The  Flame  of  the  Yukon," 
Triangle  w-ill  release  "  Betty  of  Greystone," 
on  December  14.  This  production  was 
supervised  by  D.  W.  Griffith  and  directed 
by  Allan  Dwan.  It  features  Dorothy  Gish, 
with  Owen  Moore.  The  third  release  of 
the  series  will  be  "  The  Clodhopper,"  in 
which  Charles  Ray  achieved  considerable 
success. 

The  Triangle  report  further  announces : 
"Additions  to  the  sales  force  have  recently 
been  made  in  practical!}'  all  of  the  ex- 
changes. Manager  Kunn  of  Denver  re- 
ports that  during  his  first  w^cek  one  of  his 
new  salesmen  took  on  almost  $33,000  worth 
of  new  business.  In  the  Washington  ex- 
change, $1,500  new  business  was  reported 
in  two  days." 


"  Male  and  Female  "  at  Bie;  Houses 
in  N.  Y.  in  Different  Weeks 

Cecil  B.  De  Mille's  latest  production  for 
Paramount-Artcraft  release  "  Male  and 
Female  "  will  be  given  a  first  showing  at 
the  Rivoli  Theatre  the  week  of  Novem- 
ber 23  following  which  it  will  play  a  week 
at  the  Rialto  Theatre,  New  York. 


December  1   will  See  Launching  of 
Nation   Wide   Newspaper  Pub- 
licity ;  Plans  are  Big 

AF"TKR  months  of  preparation,  during 
which  every  angle  of  advertising  de- 
signed to  benefit  the  exhibitor  has  been 
considered,  Goldwyn  Pictures  Corporation's 
great  national  newspaper  advertising  cam- 
paign will  be  launched  December  1.  On 
that  date  Goldwyn  copy  will  appear  in  the 
leading  newspapers  throughout  the  country, 
reaching  an  audience  conservatively  esti- 
mated at  thirty  million  people.  Every 
worth  while  newspaper  in  cities  and  towns 
will  carry  the  copy. 

The  campaign,  as  perfected  by  Frank 
Seamap,  Inc.,  one  of  the  leading  adver- 
tising agencies,  in  co-operation  with  Ralph 
Block,  advertising  and  publicity  director  of 
Goldwyn  Pictures  Corporation,  is  unique 
It  has  been  worked  out  with  the  utmost 
detail  in  order  that  the  advertising  will 
be  of  direct  'benefit  to  the  exhibitors  show- 
ing Goldwyn  Pictures.  And  it  will  be 
backed  up  by  all  the  resources  of  the  or- 
ganization's exploitation  forces  at  the  home 
office  and  in  the  field,  including  the  twenty- 
two  press  and  service  men  in  the  ex- 
changes. 

The  newspaper  dri\e  is  only  the  begin- 
ning of  a  widespread  national  publicity 
campaign. 

The  question  of  national  advertising  has 


been  gi\en  the  most  pain>laUing  suid\.  I'or 
the  last  six  months,  campaigns  conducted 
in  the  past  have  been  analyzed  with  a  view 
to  avoiding  mistakes  that  ha\e  been  made, 
and  instituting  what  may  properly  be  called 
"  service  "  advertising.  As  a  result,  some- 
thing entirely  new  in  the  publicizing  of 
quality  pictures  has  been  designed. 

Every  advertisement  will  be  directly  tied 
up  with  a  Goldwyn  exhibitor.  It  will  carry 
the  name  of  a  theatre,  the  title  of  a  pic- 
ture being  presented  and  the  name  of  a 
Goldwyn  star.  In  addition  to  that  there 
will  be  included  an  announcement  relative 
to  Goldwyn  as  an  institution  irrevocably 
dedicated  to  the  making  of  the  finest  pro- 
ductions that  modern  art  and  science  can 
bring  forth. 

A  distinctive  feature  of  the  Goldwyn 
campaign  is  the  comiplete  circulation  of  the 
advertisements.  In  a  city  of  l.SO,000  popula- 
tion, for  example,  with  three  newspapers 
in  good  standing,  all  will  carry  Goldwyn 
copy,  and  the  exhibitor  showing  the  Gold- 
wyn production  will  profit  by  advertising 
that  literally  covers  the  community.  In 
New  York,  nine  of  the  leading  morning 
and  evening  newspapers  are  on  the  list. 

In  securing  the  co-operation  of  Frank 
Seaman,  Inc.,  to  handle  the  campaign  along 
the  most  approved  advertising  lines,  Gold- 
wyn enlisted  the  support  of  a  concern 
whose  reputation  is  nation-wide. 


Holmes  to  Release  via  Metro 


Taylor  Holmes  has  Completed  Plans 
for  Production  of  First  Three 
Pictures  of  Light  Comedies 

M-^TRO  pictures  Corporation  an- 
nounces that  it  will  release  through 
its  system  of  exchanges  in  this  country  and 
its  afliliations  in  Great  Britain  the  new 
Taylor  Holmes  productions,  the  first  three 
of  which  are  to  be  "  Nothing  But  the 
Truth,"  "The  Very  Idea"  and  "Nothing 
But  Lies." 

Mr.  Holmes  has  now  practically  com- 
pleted his  plans  for  the  production  of  the 
three  features  named,  and  with  the  ar- 
rangement to  release  them  through  Metro 
is  in  a  position  to  begin  work  immediateh-. 

T.  Davis  Pendleton  originally  acquired 
the  motion  picture  rights  to  the  three  plays, 
"Nothing  But  the  Truth,"  "  The  Very 
Idea  "  and  "  Nothing  but  Lies  "  some  time 
ago,  and  announced  that  he  was  ready  to 
dispose  of  them.  Taylor  Holmes  seized 
the  as  quickly  as  possible,  realizing  that 
they  offered  the  precise  light  comedy  ma- 
terial for  which  he  had  been  looking. 

Concerning  his  plans  Mr.  Holmes  an- 
nounces only  that  they  are  on  such  an 
elaborate  scale  that  he  will  be  unable  to 
give  definite  news  until  they  are  complete. 


It  is  imderstood,  however,  that  he  has  al- 
ready made  arrangements  for  a  studio  near 
New  York  City  and  that  he  is  now  organ- 
izing his  executive,  sales  and  advertising 
forces.  The  personnel  of  the  staff  of  the 
))usiness  organization  will  be  made  public 
shortly,  according  to  Mr.  Holmes. 


Metro   Transfers  Play-Reading 
Department  to  the  East 

Because  he  considers  New  York  the 
fountain-head  of  supply  for  big  plays, 
stories  and  novels,  Richard  A.  Rowland, 
president  of  Metro  Pictures  Corporation, 
has  detached  the  reading  department  from 
the  scenario  department  proper,  and  is 
transferring  it  bodily  from  the  Metro  stu- 
dios in  Hollywood  to  New  York. 

Jasper  Ewing  Brady,  who  for  more  than 
a  year  has  headed  the  reading  department 
at  the  studio  on  the  West  Coast,  left  Cali- 
fornia with  Mrs.  Brady  a  few  days  ago 
for  New  York,  where  he  will  assume  the 
same  position  at  the  home  offices  of  Metro 
Pictures  Corporation  in  the  Longacre 
Building. 

June  Mathis  continues  as  actual  head 
of  the  Screen  Classics,  Inc.,  scenario  de- 
partment. 


3926 

DecemberRobertson-ColeFilms 


Holiday  Month  Will  see  Hayakawa, 
Edith  Storey,  Lew  Cody  and 
Others  in  Big  Offerings 

TO  mark  the  ending  of  the  year,  Rob- 
ertson-Cole in  announcing  their  re- 
leases for  December  have  provided  an 
elaborate  holiday  bill.  In  addition  to  four 
Robertson-Cole  Superior  Pictures  there 
will  be  a  big  special  and  eight  features  of 
the  short  subject  variety.  Included  in  the 
holiday  bill  is  the  first  release  starring 
Edith  Storey  under  the  Robertson-Cole 
banner  and  also  marks  her  return  to  the 
silent  drama  after  two  years  spent  in 
active  war  work. 

"  The  Beloved  Cheater  "  a  Gasnicr  pro- 
duction starring  Lew  Cody  will  be  pre- 
released  in  December  as  a  Robertson-Cole 
Special.  This  picture  is  acclaimed  by  Rob- 
ertson-Cole officials  as  the  biggest  they 
have  ever  put  their  name  to  and  to  back 
their  assertion,  the  most  extensive  advertis- 
ing and  publicity  campaign  of  national 
scope  they  have  ever  handled  is  well  under 
way. 

W.  Christy  Cabanne,  directed  under  per- 
sonal supervision  of  Mr.  Gasnier,  Eileen 
Percy,  Doris  Pawn,  Jack  Mower,  Alice 
Fleming,  Frederick  Vroom,  Andrew  Rob- 
son  and  Wang  the  famous  Chinese  actor, 
are  in  the  cast. 

"  Where  There's  a  Will "  produced  by 
Brentwood  for  Robertson-Cole  is  one  of 
the  regular  releases  for  the  holiday  month. 
In  this  production  de  luxe  the  ever  fasci- 
nating little  actress,  ZaSu  Pitts  is  featured. 
Motion  picture  exhibitors  throughout  the 
country  have  reported  to  Robertson-Cole 
that  Brentwood  productions  are  in  great 
demand.  Brentwood  is  doing  everything 
within  its  power  to  secure  stories  suitable 
to  the  ever-increasing  demand  for  high- 
class  productions. 

Claude  H.  Mitchell  who  directed  this 
picture  for  Brentwood  has  given  to  the 
screen  world  a  production  that  will  long  be 
remembered.  In  fact  this  great  director 
declares  that  the  photo-play  exceeds  even 
the  fondest  hopes  of  Brentwood  officials. 
Supporting  Miss  Pitts  in  "  Where  There's 
A  Will "  are  Henry  Woodward,  Hughie 


Mack,  Frank  Hayes  and  others  of  equal 
import. 

Robertson-Cole  in  presenting  Bessie  Bar- 
riscale's  next  starring  vehicle  "Beckoning 
Roads,"  made  by  B.  B.  Features,  believe 
they  have  a  production  which  will  take 
like  wildfire  and  which  will  add  laurels 
to  this  great  star.  This  story  was  adapted 
for  the  screen  by  Harvey  Gates  from 
Jeanne  Judson's  famous  novel,  "  The  Call 
of  Life." 

In  December  Robertson-Cole  will  release 
"  The  Tong  Man  "  with  Sessue  Hayakawa 
and  a  cast  of  merit.  This  picture,  it  is  pre- 
dicted will  be  the  banner  production  for 
this  screen  artist.  For  in  it  the  star  has 
an  opportunity  to  show  his  dramatic  as 
well  as  his  athletic  skill. 

"  The  Tong  Man  "  is  unlike  any  previous 
Hayakawa  starring  vehicle  for  it  is  a 
"  rip  snorting  melodrama."  Exhibitors 
have  been  clamoring  for  such  a  Hayakawa 
picture  and  those  who  have  seen  it  have 
placed  their  stamp  of  approval  on  the  next 
Haj-akawa  release. 

So  great  has  been  the  demand  for  pic- 
tures starring  Edjth  Storey  by  exhibitors 
throughout  the  country  that  Robertson- 
Cole  will  shortly  release  "  The  Golden 
Hope,"  a  story  of  the  great  outdoors. 
This  picture  is  said  to  be  one  of  the  very 
best  in  which  the  celebrated  star  has 
played.  The  theme  is  in  keeping  with  the 
dramatic  powers  of  Miss  Storey  and  is  a 
real  play  in  which  to  bring  the  heroine  of 
the  West  back  to  the  screen  world.  Miss 
Storey  saw  the  full  force  of  the  great 
world  war  for  she  was  in  the  midst  of  it 
as  a  war  worker. 

Director  D.  Grasse  has  surrounded  Miss 
Storey  with  players  of.  note.  Marin  Sais, 
Carl  Gerard,  Howard  Gays,  William 
Elmer,  Omar  Whitehead,  Frank  Shaw  and 
A.  J.  Fleming  have  big  parts  in  the  great 
story. 

"  Tulagi,  a  White  Spot  in  a  Black  Land," 
"  Through  the  Isles  of  the  New  Hebrides," 
and  "The  Home  of  the  Hula  Hula," 
are  the  titles  of  the  December  releases  of 
the  famous  Martin  Johnson  stories  of  the 
great  South  Seas. 


Motion  Picture  News 

Sennett  Just  Completing  His  Latest 
Super-Comedy 

MACK  SENN'ETT  is  just  completing 
his  latest  special  super-comedy  pro- 
duction and  as  soon  as  it  is  ready,  which 
will  be  in  about  two  weeks,  E.  M.  Asher, 
Mr.  Sennett's  representative,  will  leave 
Los  Angeles  for  New  York  with  a  print 
to  arrange  for  the  premier  showing  at 
one  of  the  large  Broadway  theatres.  It 
is  probable  that  the  production  will  be 
shown  simultaneously  in  New  York  and 
Los  Angeles. 

This  is  the  fourth  multiple-reel  picture 
produced  liy  Mr.  Sennett,  the  others  being 
"  Tillie's  Punctured  Romance,"  "Mickey" 
and  "  Yankee  Doodle  in  Berlin,"  all  of 
which  made  and  are  making  big  money 
for  exhibitors.  The  new  Sennett  comedy 
will  probably  be  five  reels  in  length.  The 
title  has  not  as  yet  been  announced. 

In  the  new  Sennett  comedy  production, 
all  the  famous  Sennett  comedians  appear. 
In  addition,  the  wonderful  trained  animal 
actors  which  are  a  feature  of  the  Sen- 
nett comedies,  have  prominent  parts  and 
new  animal  actors  make  their  first  appear- 
ance on  the  screen. 

This  production  is  the  first  of  the  series 
of  multiple-reel  productions  which  Mr. 
Sennett  will  make,  although  he  wdll  con- 
tinue to  produce  his  regular  release  com- 
edy features.  The  Sennett  plant  is  being 
enlarged  in  order  to  provide  for  the  new 
productions,  all  of  which  will  be  made  as 
usual,  under  the  personal  direction  of  Mr. 
Sennett. 


"  Once  to  Every  Man  "  is  Sold  For 
Many  Territories  in  the  U.  S. 

George  Stockton  signed  a  contract  with 
the  Frohman  Amusement  Corporation  ac- 
quiring the  production  "  Once  to  Every 
Man,"  for  the  territorj-  of  Ohio.  The  All 
Star  Feature  Distributors  have  also  pur- 
chased this  production  for  the  territory  of 
California,  Arizona,  Nevada  and  the  Ha- 
waiian Islands.  This  deal  was  closed 
through  the  New  York  office  of  Sol  Les- 
ser. 

It  is  asserted  that  these  two  contracts 
close  everj^  territory  in  the  United  States 
with  the  exception  of  Oregon,  Washington, 
Northern  Idaho  and  Montana. 


IX         Davidson  of  the  Cleveland  omce  of  Fox 
films,  who  won  the  Mutt  and  Jeff  loving  cup 


Pathe  Booking 

Business  for  November,  Spurred  on 
by   Sales   Contest,   Promises  to 
Surpass  That  of  Past  Months 

SPURRED  by  the  competition  for  the 
prizes  offered  to  branch  managers 
turning  in  the  heaviest  business  in  Novem- 
ber, "  Quimby  Tribute  Month,"  Pathe 
bookings  and  collections  attained  record 
proportions  during  the  last,  according  to 
reports.  Feature  bookings  went  still 
higher,  and  in  spite  of  the  unusual  marks 
set  in  September  and  October,  all  Pathe 
feature  sales  figures  will  be  overshadowed 
by  the  reports  for  November  it  is  said. 

Heavy  bookings  were  recorded  on  "The 
Gay  Old  Dog,"  "A  Woman  of  Pleasure," 
"  The  Right  to  Lie,"  "A  Damsel  in  Dis- 
tress," "The  Thirteenth  Chair,"  "The 
World  Aflame,"  "  The  Virtuous  Model," 
"  The  Moonshine  Trail "  and  "  Oh  Boy," 
which  is  still  booking  heavily  despite  its 


,  Shoot  Higher 

long  run.  Other  features  which  met  with 
popular  favor  from  exhibitors  during  the 
week  are  "  Twin  Pawns,"  "  The  False 
.  Code,"  "  Impossible  Catherine,"  "  The  Love 
Cheat,"  "  The  Unknown  Love,"  "  Common 
Clay,"  "Gates  of  Brass,"  "The  Bishop's 
Emeralds  "  and  "  The  Master  Man." 

The  Pathe  report  further  announces  that 
not  only  are  the  bookings  surpassing  all 
previous  records,  but  exhibitors  have 
recognized  the  merit  of  the  Pathe  features, 
and  are  paying  higher  prices  for  the  prod- 
uct than  ever  before.  "A  Woman  of 
Pleasure"  and  "The  Gay  Old  Dog,"  latest 
of  the  series,  are  making  the  pace  for  the 
other  productions.  Each  of  these  photo- 
dramas  is  on  the  way  to  equal  the  perform- 
ance of  "  Oh  Boy,"  "  Common  Clay  "  and 
"  The  Thirteenth  Chair,"  which  have  en- 
joyed longer  and  more  prosperous  life  than 
any  other  features  Pathe  ever  distributed. 


November  2g ,   i  9  i  9 

Players  in  the  Limelight  Seen  in 
Educational  Feature 

"  Shooting  desert  island  stuff "  lor  the 
coming  Cecil  B.  DeMille  production  "  Male 
and  Female  "  is  to  be  the  important  feature 
of  the  new  tenth  issue  of  "  Photoplay 
Magazine  Screen  Supplement,"  announced 
by  Vice-President  E.  \\ .  Hammons  for 
release  in  November  through  the  ex- 
changes of  the  Educational  Filn-.s  Corpora- 
tion of  America. 

The  sunny  beaches  of  Santa  Cruze — off 
the  coast  of  California  — provide  the 
locations,  while  Gloria  Swanson,  Thomas 
Meighan,  Bebe  Daniels,  Theodore  Roberts 
and  Lila  Lee  are  a  few  of  those  included 
in  the  all  star-line-up  of  players  engaged 
in  making  M.  DeMilles  silver-sheet  adapta- 
tion of  j.  M.  Barrie's  play,  "The  Admir- 
able Crichton."  No  photoplay  in  many 
months  has  been  so  widely  anticipated  as 
"Male  and  Female"  —  and  seldom  do 
photoplay  fans  have  the  privilege  of  stand- 
ing behind  the  camera  during  the  making 
of  an  important  feature  as  they  do  in  these 
"Supplement"  views. 

Nor  does  that  end,  by  any  means,  the 
attractions  of  the  reel.  Mrs.  Charley 
Chaplin,  Bessie  Barriscale,  Pauline  Fred- 
erick, Eddie  Polo  and  others  of  note  will 
be  "  at  home "  for  their  admirers. 

Three   Morey   Features  for  Vita 
Have  Mountainous  Settings 

The  Vitagraph  Company  announces 
that  Harry  T.  Morey  is  acquiring  quite  a 
reputation  as  a  mountaineer,  principally 
because  of  the  fact  that  his  last  three 
Vitagraph  features  have  been  taken  in 
•moimtainous  districts  amid  picturesque  ex- 
teriors of  towering  rocks,  deep  valleys 
and  lumber  camps.  "  The  Darkest  Hour  " 
was  "  shot,"  at  least  in  part,  in  the  White 
Mountains  of  New  Hamphshire,  accord- 
ing to  the  Vitagraph  report.  For  his 
"  Birth  of  a  Soul "  Mr.  Morey  went  to 
the  moutains  of  North  Carolina,  says  the 
same  announcement ;  while  Lake  Placid, 
situated  in  the  Adirondacks,  is  reported  to 
be  the  setting  of  his  present  effort,  en- 
tilted  "  The  Mightier  Strength."  The  re- 
cent inclement  weather  is  said  to  have 
hampered  the  work  on  the  last-named 
production,  temporarily. 

Change  in  Handling  of  Universal 
Product  in  New  Haven  District 

H.  M.  Berman,  general  manager  of  Uni- 
versal exchanges,  announced  a  change  in 
the  handling  of  Universal  Special  attrac- 
tions and  Jewel  productions  in  the  New 
Haven,  Conn.,  territorj-.  According  to  the 
statement  all  of  the  bigger  products  will 
now  be  handled  from  Universal's  New 
Haven  office  in  addition  to  the  short  sub- 
jects and  serials. 

Heretofore  all  the  bigger  productions 
were  released  under  the  direction  of  the 
First  National  in  that  territory.  The  new 
plan  according  to  reports  gives  the  New 
York  office  full  charge  over  the  territory 
for  all  products.  It  is  said  that  all  of  the 
New  Haven  territory  will  be  handled  by 
Morris  Josephs,  who  has  been  in  charge 
of  the  New  Haven  office  for  some  time. 
The  New  llaven  office  is  under  the  direct 
supervision  of  Charles  Rosenzweig,  New 
York  exchange  manager. 


3927 


Aerial  Dep't  Trade  Necessity 


Rothacker    Plant    Finds  Establish- 
ment a  Boon  in  the  Taking  of 
Industrial  Features 

THE  purpose  behind  the  establishment 
i)f  the  latest  Rothacker  department, 
its  aims  and  the  reasons  that  brought  it 
into  existence,  are  described  in  a  state- 
ment issued  by  the  Rothacker  Film  Maiui- 
facturing  Co.,  which  follows : 

"  Necessity  was  the  reason  for  the  es- 
tablishment of  the  newest  department  of 
the  Rothacker  Film  Manufacturing  Co. — 
the  aerial  department. 

"  Watterson  R.  Rothacker,  president  of 
the  company  wanted  to  be  in  position  to 
make  any  kind  of  picture  —  an  educa- 
tional, industrial  or  advertising  film  —  on 
a  mon-.cnt's  notice.  He  couldn't  do  this 
without  a  permanent  aerial  department, 
which  will  operate  from  the  Rothacker 
Chicago  laboratories. 

"  The  aerial  department  was  established 
largely  to  meet  the  increasingly  exacting 
demands  of  clients  who  wish  industrial 
pictures  made.  Pictures  taken  from  the 
ground  cannot  tell  the  whole  truth  about 
a  large  industrial  plant. 

"Advertisers  nowadays  arc  selling  the 
organization  behind  the  product  as  well 
as  the  product  itself.  This  is  particularly 
true  in  the  case  of  firms  which  are  casting 
a  covetous  eye  toward  the  foreign  trade. 

"Abroad  where  an  American  firm's  rep- 
utation is  not  yet  established,  prospective 
buyers  are  being  impressed  by  motion  pic- 
tures showing  the  bigness  and  stability  of 


a  firm  as  well  as  by  pictures  showing  the 
quality  of  material  and  workmanship  put 
into  the  firm's  product. 

"  Frequently  the  industrial  plants  of 
Rothacker  clients  are  situated  in  small 
towns  or  at  the  edge  of  a  city,  and  upon 
arriving  at  one  of  these  plants  the  di- 
rector and  his  cameraman  shadow  in- 
variably find  that  some  one  has  neglected 
to  erect  a  tall  building  at  a  strategical 
point  nearby  from  which  a  panoramic 
birdeye  view  of  the  client's  plant  might 
be  made. 

"  Such  was  the  case  at  the  Oliver  Type- 
writer Co.  plant  at  Woodstock,  111.  It 
required,  an  airplane  to  get  a  film  that 
would  do  justice  to  the  Woodstock  plant, 
scattered  as  it  is  over  many  acres. 

"  The  aerial  department  was  needed  for 
scenes  of  the  picture  Rothacker  is  now 
making  for  Libby,  McNeill  &  Libby  at 
the  company's  Blue  Island  plant.  The 
completed  Libby  picture  will  be  a  com- 
prehensive compact  visualization  of  the 
Blue  Island  plant  —  the  whole  plant  as 
seen  from  the  sky,  intimate  visits  inside 
the  different  buildings,  production  of  Libby 
products  in  various  stages  and  the  Libby 
plan  of  shop  methods  and  executive  man- 
agement. 

"  W.  B.  Klingensmith,  cameraman  of 
the  Rothacker  aerial  department  has  in 
mind  some  nature  study  educational  pic- 
tures, particularly  shots  of  various  species 
of  birds  in  flight. 

"  Lieutenant  Ralph  C.  Diggings  is  the 
aerial  pilot." 


Clark-Cornelius 

Hallmark    Exchanges    will  Handle 
Distribution ;    List   of  Ex- 
ecutive Officers 

CLARK-CORNELIUS  Corporation 
which  was  organized  by  the  controlling 
interests  of  Exhibitors'  Mutual  Distribut- 
ing Corporation  to  purchase  the  negatives 
of  the  12  famous  Chaplin  Mutual  come- 
dies, announces  that  it  will  remain  actively 
in  the  motion  picture  business  despite  the 
sale  of  Exhibitors'  Mutual  exchanges. 

Plans  are  being  perfected  by  William  J. 
Clark,  president  of  the  corporation,  for  its 
future.  An  executive  organ- zation  has 
been  formed  and  a  field  force  will  be 
maintained.  Mr.  Clark  will  continue  at  the 
head  of  the  company,  devoting  his  entire 
time  to  its  affairs.- 

The  Chaplin  Classics  will  be  distributed 
through  the  Hallmark  Pictures  Corpora- 
tion as  previously  announced  with  a  special 
field  force  supervising  their  sale.  This 
force  consists  of  S.  T.  Stephens,  formerly 
general  supervisor  of  Exhibitors'  Mutual 
exchanges,  M.  J.  Mintz  of  Chicago,  E.  H. 
Wells  of  New  York  and  M.  Harlan  Starr 
of  Detroit. 

H.  C.  Cornelius,  who  was  actively  identi- 
fied with  the  affairs  of  Exhibitors'  Mutual 
as  vice-president,  will  continue  with  Clark- 
Cornelius  Corporation.  His  brother,  L.  A. 
Cornelius,  who  was  a  director  and  a  large 
stockholder  in  Exhibitors'  Mutual,  is  vice- 
president  of  the  new  company. 

The  former  executive  organization  of 
Exhibitors'  Mutual  will  have  charge  of  the 


Corp.  Active 

Clark-Cornelius  Corporation.  The  person- 
nel is  as  follows:  President,  William  J. 
Clark ;  vice-president,  L.  A.  Cornelius ; 
secretary,  S.  J.  Rollo ;  treasurer,  H.  C. 
Cornelius;  assistant  treasurer,  Colvin  W. 
Brown;  general  manager,  Walter  K.  Plumb. 

Mr.  Rollo  was  connected  with  Exhibitors' 
Mutual  in  the  capacity  of  director  of  sales 
and  exchanges  and  was  largely  responsible 
for  its  successful  selling  campaign.  Mr. 
Brown  was  connected  with  the  Exhibitors' 
Mutual  in  the  capacity  of  director  of  pub- 
licity and  Mr.  Plumb  joined  the  Exhibitors' 
Mutual  after  a  successful  war-term  service 
as  executive  secretary  of  the  National 
Tanners'  Council.  The  productions  re- 
leased by  Exhibitors'  Mutual  in  the  past 
will  be  distributed  through  the  Hallmark 
exchanges  under  the  supervision  of  the 
Clark-Cornelius  Corporation. 

Campaign  for  "  Eyes  of  Youth  "  is 
Planned  by  Equity  Publicist 

Harry  Reichcnbach,  director  general  of 
Publicity  for  Equity  Pictures  Corpora- 
tion, has  gone  to  Chicago  to  be  on  hand 
for  the  opening  of  "  Eyes  of  Youth," 
with  Clara  Kimball  Young,  which  is  to 
1  e  presented  at  the  Playhouse  Theatre, 
No\  ember  23. 

It  is  reported  that  a  rousing  publicity  and 
exploitation  campaign  has  been  mapped  out 
by  Reichenbach,  Brockell  and  Elliott,  who 
bought  the  franchise  rights  to  the  Clara 
Kimball  Young  picture  for  the  State  of 
Illinois. 


3928 


Motion  Picture  N 


V  e  m  b  e  r  2  g  .  1919 


UKIVERSAL  -  Jewel  Productton deluxe 


3930 


Motion  Picture  News 


^ 


Population 

only 
PLAYED 

3 

DAYS 


/hat 


even 


"Last  night  we  finished  a  //zree  day  run  on  the  Allen 
Holubar  Masterpiece,  "THE  HEART  OF  HUMANITY." 
We  had  one  of  the  biggest  runs  of  business  on  this  picture 
we  ever  had  in  this  city.  The  last  night  was  even  better 
than  the  first.  All  our  patrons  had  that  "satisfied"  look 
when  they  went  away." 

A.  J.  SWANTON,  Prop. 

Grand  Theatre,  Worthington, 

Minn. 


He'd  "Glad  he  did  " 


DOROTHY 


e 


HART 


HUMANITY 


uU. 


"We  played  "THE  RIGHT  TO  HAPPINESS"  three  days,  the 
first  time  in  the  histon,'  of  our  house  that  we  have  ever  played  any 
picture  over  two  days.  We  were  dubious  about  the  third  day,  but 
must  say  it  was  very  satisfactory^  and  the  result  pleased  us." 

STAR  THEATRE,  Walsenburg,  Colo. 


UNIVER/AL 


A  '  ovember  2  ()  ,  1919 


3931 


TOWNScand 


"Felt  I  must  write  you  about  'THE  HEART  0I<^ 
HUMANITY.'  It  is  a  wonder.  My  audiences  were  unani- 
mous in  its  praise.  Some  were  moved  to  tears,  while  all 
joined  in  applauding  the  high  spots  in  the  picture.  I 
ought  to  have  played  it  three  days.  I  am  loath  to  see  the 
picture  leave  my  house.  The  exhibitor  who  fails  to  play  it 
is  not  only  tuming  doun  money  for  himself,  but  he  is  missing 
an  opportunity  to  put  pictures  where  they  ought  to  be." 

ROLLAND  JACQUART,  Mgr. 

Star  Theatre, 


Yates  Center,  Kan. 


He  regrets  hedidnt 


PHILLI 


BICHT 


"Sav!  she  went  wav  over  the  top.  People  came  as  high  as  thirty 
miles  to  see  'THE  RIGHT  TO  HAPPINESS'  and  every  one  was 
a  booster  for  the  next  night.  The  net  profits  were  more  than  grati- 
fying." 

W.  F.  PRICE,  Baldwin,  Wis. 


JEWEL 


1 


in  a  town  oC 


3932 


Motion  Picture  News 


Vicente  Ibanez's  "  The  Four  Horse- 
Men  of  the  Apocalypse  "  is  Sold 
to  Metro  for  Picturization 

PURCHASE  of  the  screen  rights  to 
"  The  Four  Horsemen  of  the  Apoc- 
alypse," by  the  Spanish  novelist,  Vicente 
Blasco  Ibanez,  is  announced  by  Metro  Pic- 
tures Corporation.  It  is  stated  also  that 
options  have  been  obtained  by  Metro  on 
several  other  of  the  author's  works  which 
have  been  published  in  English.  Negotia- 
tions for  "  The  Four  Horsemen  of  the 
Apocalypse  "  were  concluded  upon  the  re- 
cent return  of  Richard  A.  Rowland,  Metro 
president,  from  a  tour  of  inspection  to  the 
studios  of  Screen  Classics,  Inc.,  at  Holly- 
wood. 

The  Metro  Pictures  Corporation  an- 
nounces that  the  acquisition  of  "  The  Four 


Taylor  Holmes 

Stage  Comeidian  Has  Secured  Screen 
Rights  to  Three  Farce  Comedies; 
Will   Appear   in   Stellar  Roles 

TAYLOR  Holmes,  the  comedian  who 
scored  in  "A  Pair  of  Sixes "  and 
"  Ruggles  of  Red  Gap "  has  embarked 
upon  a  career  as  a  producer  of  his  own 
pictures. 

It  has  just  become  known  that  Mr. 
Holmes  has  acquired  the  screen  rights  to 
three  stage  farce-comedy  successes, 
namely :  "  Nothing  But  the  Truth,"  "  The 
Very  Idea  "  and  "  Nothing  but  Lies."  He 
will  star  in  each  of  these,  he  announces, 
and  already  has  plans  under  way  for  the 
procurement  of  his  own  studios  and  the 
organization  of  executive,  sales  and  adver- 
tising forces  with  a  view  to  putting  into 
immediate  production  "  Nothing  but  the 
Truth." 

The  motion  picture  industry  last  week 
was  apprised  of  the  fact  that  "Nothing 
but  the  Truth,"  "  The  Very  Idea "  and 
"Nothing  but  Lies"  had  been  placed  on 
the  market  through  J.  Davis  Pendleton, 
who  hold  the  rights  to  this  trio  of  success- 
ful  comedies.    Close  upon   the   heels  of 


Horsemen  of  the  Apocalypse "  is  in  the 
nature  of  a  literary  coup  for  Metro,  with 
a  number  of  large  companies  bidding  for 
this  great  dramatic  story.  Negotiations  for 
the  novel  have  been  under  way  for  some 
time  and  were  concluded  when  the  author 
himself  gave  approval  to  the  sale  after  he 
had  arrived  in  this  country  a  short  time 
ago. 

Metro  was  impelled  to  the  purchase  of 
"  The  Four  Horsemen  of  the  Apocaljpse," 
it  is  asserted,  by  a  great  popular  demand 
made  upon  it  by  exhibitors.  Recently  the 
company  announced  that  it  would  purchase 
any  storj'  which  exhibitors  requested. 
Hundreds  of  suggestions  were  received, 
but  Ibanez's  novel  is  said  to  have  headed 
most  of  the  lists  and  was  missing  from 
only  several. 


Now  Producing 

Mr.  Pendleton's  announcement  came  the 
news  that  Taylor  Holmes  had  instantly 
snapped  up  these  stage  plays  as  vehicles 
for  the  exploitation  of  his  talents  as  an 
exponent  of  light  comedy  on  the  screen. 


Hallmark    Records    Big  Business 
with  the  Chaplin  Comedies 

Frank  J.  Hall,  President  of  the  Hallmark 
Pictures  Corporation,  who  recently  closed 
a  deal  with  Clark-Cornelius  Corporation 
whereby  Hallmark  Pictures  Corporation 
will  distribute  the  new  edition  of.  the  Chap- 
lin Comedies  DeLuxc,  announces  that  the 
sales  department  of  the  Hallmark  Pictures 
Corporation  are  receiving  contracts  for 
liookings  of  this  series  of  Chaplin  from 
the  biggest  theatres  in  the  country. 

The  comedies  of  this  series  will  be  re- 
leased as  folows  :  "  The  Vagabond,"  Dec. 
28th;  "One  A.  M."  Feb.  8th,  1920;  "The 
Count,"  March  15th;  "The  Pawn  Shop," 
May  2d;  "Behind  th-^  Serpen,"  June  13th; 
"  The  Rink,"  Tuly  2.5th ;  "  The  Immigrant," 
Sept.  5th;  "The  .^dventure^,"  Oct  17th; 
"The  Cure,"  Nov.  28th  and  "  Easy  Street," 
Jan.  9,  1921. 


National   Picture  Theatres  Name 
Managers  For  Sales  Offices 

An  important  forward  step  in  the  prog- 
ress of  National  Picture  Theatres,  Inc., 
the  new  corporation  backed  by  Lewis  J. 
Selznick,  was  taken  at  a  meeting  held  in 
Chicago  last  week  at  which  office  manager 
were  named.  Paul  Bush,  formerly  Pit- 
burgh  manager  for  Pathe,  will  have  charge 
of  the  Chicago  office.  With  him  will  be 
associated,  Clifford  Bestar  and  W.  H. 
Strafford,  who  will  look  after  the  Mil- 
waukee and  downstate  business.  Thomt 
Burke  will  have  the  Minneapolis  office  ar 
E.  J.  Lipson,  formerly  manager  for  tht 
United  at  Omaha,  will  have  charge  of  the 
office  there.  Cincinnati  manager  will  be 
Milton  Simon,  formerly  manager  for  the 
United  at  St.  Louis.  E.  C.  Leeves  will  have 
charge  of  the  Dallas,  Texas,  office.  He 
formerly  was  manager  for  the  United 
there.  George  Landis  will  be  Indianapolis 
manager. 

Kansas  City,  St.  Louis,  and  Pacific  Col 
managers  and  sales  forces  will  be  announce 
within   a   few   days,   according  to  E. 
O'Donnell,  general  representative  for  the 
corporation. 

Neal  Burns  and  Marie  Eline  are 
Starred  in  Capitol  Comedies 

The  National  Film  Corporation  of  Amer- 
ica announces  the  release  of  their  fir-: 
Capitol  Comedy  in  which  Neal  Burns  and 
Marie  Eline  will  be  the  featured  players. 
Miss  Eline  has  appeared  in  support  of 
several  comedy  stars,  and  her  talents  as  a 
comedienne  will  find  a  natural  outlet  in 
the  two-reel  photoplays  in  which  she  will 
co-star  with  Mr.  Burns. 

Neal  Burns  has  had  a  long  and  active 
career  both  on  the  stage  and  on  the  screen 

The  first  production  in  which  Mr.  Burns 
and  Miss  Eline  will  appear  together  for 
Capitol  is  "Two  Dollars  Please,"  a  corned;, 
in  which  the  particular  talents  of  be: 
players  will  find  full  scope.  The  pictur; 
will  be  released  through  the  Goldw>-n 
Distributing  Corporation. 


Willis  &  Eckels  &  Mack  Offices  for 
New  York  and  Los  Angeles 

Irving  Mack,  of  Willis  &  Eckels  &  Mack, 
is  busily  engaged  arranging  for  a  New 
York  branch  of  this  most  enterprising  or- 
ganization. Mr  Mack,  it  is  said,  has  re- 
ceived numerous  offers  of  business  co- 
operation and  support  from  varous  con- 
cerns located  in  and  around  New  York. 
It  is  stated  that  the  firm  will  also  extend  a 
long  run  across  the  continent  to  Los 
Angeles,  where  "  Eddy "  Eckels  vnll 
shortly  go  to  establish  a  branch. 

Sennett  Bathing  Girls  Win  Much 
Approval  in  Washington  House 

Arthur  Mac  Hugh  received  a  telegram 
last  week  from  Sidney  B.  Lust  in  Wash- 
ington telling  of  "  the  tremendous  busi- 
ness "  done  by  the  Sennett  Bathing  Girls 
and  "  Yankee  Doodle  in  Berlin."  when  it 
opened  at  Moore's  Strand  on  Sunday. 

Police  reserves  were  called  out,  accord 
ing  to  the  telegram.    The  picture  is  Hooked 
for  three  weeks  at  the  Strand  w-ith  the- 
scale  of  prices  reaching  $1  top. 


November  29,   igiQ  '  3933 

Faith— And  Its  Relation  to  Pictures 


Shakespeare  and  John  James  Ingalls 
were  of  one  mind. 

"  There  comes  a  tide  in  the  affairs  of 
men  which,  taken  at  the  flood,  leads  on  to 
victory." 

So  said  the  Bard  of  Avon. 

The  late  Senator  from  the  Sunflower 
State  matched  him  with: 

"Master  of  human  destinies  am  I !"  in 
his  great  apostrophe  to  "Opportunity." 

"If  feasting,  rise;  if  sleeping,  wake;  it 
is  the  hour  of  Fate." 

Twentieth  Century  philosophy  knows 
Opportunty  does  not  knock  once  "and  I 
return  no  more !"  It  has  learned  Op- 
portunity comes  back  time  and  asain 
thumping  on  the  door  and  all  but  kicking 
it  in. 

So  it  is  in  our  industr>'.  Leaning,  again, 
on  the  Bard,  he  it  was,  I  believe,  who 
said  :  "  The  only  crime  is  ignorance."  I 
would  change  this  for  our  business  to  read 
up  to  the  present :  "  The  only  crime  is 
cowardice." 

Perhaps  "  lack  of  vision  "  could  be  sub- 
stituted for  the  "shorter  and  uglier" 
phrase  and  mean  the  same  thing. 

Timidity  has  been  the  paramount  of- 
fense. 

"  Nothing  ventured,  nothing  gained," 
has  been  the  all  encompassing  rule  of  con- 
duct for  our  vocation.  Being  even  moder- 
ately equipped  and  capable  of  practising 
that  law  as  the  beginning  and  the  end,  the 
ne  plus  ultra,  ultima  thule  and  E  Pluribus 
Unum  as  it  were,  of  all  endeavor,  the 
other  fifty-six  axioms  of  "  How  to  Be- 
come Successful"  could  go  into  the  dis- 
card. 

Not  only  fortunes  but  the  advances  in 
the  forms,  as  well  as  the  quality  of  our 
art,  have  been  made  by  the  Men  who 
Dared. 

This  is  no  paean  of  praise  to  the  writer, 
who  has  on  numberless  occasions  been 
guilty  of  d'fiidence  to  say  the  least. 

But  as  we  live  we  learn.  If  we  do  not 
we  continually  tr>'  to  batter  down  a  stone 
wall  with  our  heads. 

So  engrossing,  so  chameleon  colored,  so 
kaleidoscopic  and  many  hued  the  endless 
combinations  of  our  ever  changing  com- 
mercial art  that  to  grow  old  in  it  seems 
remote. 

"A  person  who  has  traveled  far  and  seen 
much  is  apt  to  think  he  has  lived  long," 
says  James  Fenimore  Cooper,  as  his  open- 
ing sentence  of  "  The  Last  of  the 
Mohicans."  As  this  business  goes  I  have 
"  traveled  far  and  seen  much,"  but  do  not 
feel  I  have  "  lived  long."  Instead  of 
years,  as  it  actually  is,  it  seems  only 
months  since  George  Kleine  used  to  call 
George  Spoor  on  the  'phone  (Yes,  this  was 
was  after  the  invention  of  the  telephone)  : 

"  Say.  George.  I  just  got  a  letter  from 
Edison  and  they  are  going  to  have  out  a 
new  subject  next  month," 

"  Th-it's  "reat!    How  long  is  it?" 

"Sixty  feet" 

"  Be  sure  to  get  enough  copies  for  me." 

From  that  time  to  this  day  men  have 
been  venturing,  companies  have  been  em- 
barking, over-production  has  been  decried 


By  Arthur  S.  Kane 


Arthur    S.    Kane,    president    Realart  Pictures 
Corp. 

at  all  times  on  every  hand  and  when  all 
has  been  summed  up  the  records  show 
"  the  only  crime  is  cowardice." 

Pittsburg  Phil  would  have  been  a 
Croesus  in  this  business.  The  field  was 
made  to  order  for  John  V\'.  Gates. 

This  does  not  take  one  whit  of  credit 
from  those  who  have  got  to  the  front. 
They  have  been  men  of  vision  and  nerve. 
So  were  Pittsburg  Phil  and  John  W. 
Gates. 

Never  was  the  cry  that  the  market  was 
way  overproduced  and  promoted  more  in- 
sistent than  w^hen  Realart  Pictures  Cor- 
poration came  into  being.  The  usual 
tales  that  so  and  so  was  just  two  jumps 
ahead  of  the  sheriff,  that  this  and  that 
concern  had  only  got  a  new  lease  on  life 
through  interesting  new  money  were  just 
as  healthily  active  as  they  have  been  all 
down  the  years. 

Our  industry  is  more  nervous  than  Wall 
Street.  A  film  Marathon  needs  no  mes- 
senger of  defeat.  A  rumor  of  impending 
or  accomplished  disaster  outstrips  the  tele- 
graph, outspeeds  the  wind,  puts  to  .«hame 
the  velocity  of  light.  The  only  difficulty 
is  while  actual  celluloid  Waterloos  have 
been  so  few  compared  to  the  enterprises 
of  any  magnitude  launched,  the  tidings  of 
imagined  catastrophe  breed  faster  than 
Belgian  hares,  are  more  fecimd  than 
guinea  pigs. 

At  such  a  time,  and  under  such  cir- 
cumstances. Realart  was  born,  because  it 
was  believed  that  overcrowding  in  this 
new  art  form  invariably  takes  place  only 
in  the  lower  levels ;  that  the  puslring  and 
crushing  and  crunching  is  in  the  subways, 
as  it  were ;  that  one  can  travel  healthily 
and  safely  on  the  surface  and  in  the  sun- 
light; that  there  never  has  been,  is  not 
now  and  never  will  be  an  overproduction  of 
what  our  industry  depends  upon  —  fine  pic- 
tures. 

And  here  a  word  to  exhibitors.  In  the 
constantly  widening  scope  of  jour  enter- 
prises, in  your  continuously  expanding  ap- 
propriations for  music  and  other  contrib- 


utory factors  to  surround  the  pictures  and 
create  atmosphere  for  them  and  standing 
for  your  theatre,  do  not  forget  this  —  these 
are  "but  the  trappings  and  the  suits"  of 
entertainment.  If  there  is  any  doubt  in 
your  mind,  run  your  theatre  a  week  with 
all  these  appurtenances,  but  no  pictures. 
Then  use  pictures  the  following  week  with, 
out  these  adjuncts.  The  takings  of  the 
two  weeks  will  tell  you  the  public  esti- 
mate. So  you  will  know  how  much  im- 
portance to  attach  to  each  part  of  the  bill 
in  apportioning  receipts. 

The  belief  when  Realart  was  formed  in 
there  always  being  room  at  the  top  is 
proved  by  the  event.  I  might  say  that 
never  has  the  entire  country  risen  to  a 
new  proposition  in  the  spontaneous  manner 
it  has  welcomed  us.  But  there  have  been 
other  occasions  when  new  concerns  have 
so  stirred  the  imagination  of  an  expectant 
film  world  that  everyone  was  on  tiptoe, 
awaiting  first  releases. 

No,  that  is  not  now,  the  outstanding 
feature  of  Realart's  short  existence,  al- 
though we  do  feel  that  accomplishing  the 
confidence  of  the  trade  and  establishing 
the  approach  to  the  market  in  the  brief 
space  of  two  months  constitutes  a  record 
and  makes  that  period  of  our  progress 
distinctive. 

The  joy  of  Realart's  situation  is  that 
having  not  overpromised,  but  having 
secured  the  confidence  and  goodwill  of 
the  buyers,  we  are  delivering!  Realart 
pictures  and  making  good  I 

Do  you  remember  what  an  invariable 
rule  it  has  been  in  this  business  for  a  new 
concern  to  start  with  a  lot  of  flivver  first 
releases?  Think  back  to  all  the  manu- 
facturing and  distributing  enterprises  of 
magnitude  which  have  fared  forth  in  the 
last  three  or  four  years.  The  inflexible, 
immutable  procedure  has  been  to  arouse 
keenest  anticipation  and  dash  it  with  dull- 
est realization.  Not  that  the  promoters  of 
these  enterprises  did  not  move  heaven  and 
earth  to  put  their  best  foot  foremost  at  the 
start.  But  hick  plaj-ed  against  them. 
Fate  ruled  otherwise.  After  disappoint- 
ing early  hopes  they  had  to  fight  their 
way  back  to  confidence  and  standing  by 
gameness,  persistence  and  healthy  bank 
rolls. 

Understanding  all  this  one  can  realize 
how  fortunate  we  of  Realart  feel.  George 
M.  Cohan  never  gives  much  credit  to 
Providence,  though  he  was  born  there, 
but  we  feel  othenvise. 

In  "SOLDIERS  OF  FORTUNE"  by 
Richard  Harding  Davis,  our  first  release, 
we  have  one  of  the  undoubted,  acknowl- 
edged, successes  of  the  year. 

For  this  we  are  indebted  to  the  artistic 
bigness  of  ALLAN  DWAN  and  the  busi- 
ness acumen  of  Mayflower  Photoplay  Cor- 
poration, President  Isaac  Wolper  and  his 
associates. 

Then,  we  are  repeating  right  awav  with 
two  bang-up  Star  pictures  and  a  Special 
that  make  Realart's  first  quartet  so  far 
ahead  of  any  similar  number  of  first 
releases  ever  published  by  any  firm  that 
there  can  be  no  comparison. 


wo  BIRDS 

with 

ONE  STONE! 


g/Ind  they 

ARE  SOME 
BIRDS, 
TOO! 


^  V  accoutres 

the  Celebrated  Stage  and  Screen  Comedian 

JAYLOR^OLMES 

the  exclusive  dis  tributirL^'  rights  to 
his  famous  thi'ee  Broadway  stage 
comedies  ^  to  be  screened  by^ 
the  Taylor  Holmes  Productions.  Inc. 


CiP^  e 


c/RUTH 

by  Frederick.  Sshwm, 

(<Jhe  VERY  IDEA 
rT^OTHING  bat  Ms 

by  cAaron  Jixyffman 


3936 


Motion  Picture  News 


Use  Stage  Technique  in  Filming 


Universal  Man  Believes  he  Can  Pro- 
duce Picture  in  Time  it  Takes 
to   Rehearse   Stage  Play 

AS  a  result  of  a  heated  argument  during 
a  recent  conference  of  directors  at 
Universal  City,  an  experiment  will  soon 
be  tried  at  tha  Big  U  studios  which  may 
mark  a  new  epoch  in  photoplay  production. 

Harry  Franklin,  who  was  formerly  a 
director  in  the  spoken  drama,  having 
staged  several  Broadway  successes  as  well 
as  a  hundred  productions  in  stock  compa- 
nies which  he  personally  controlled,  con- 
tends that  it  should  be  possible  to  produce 
a  five  or  six  reel  feature  in  the  same  length 
of  time  that  it  does  to  rehearse  and  open 
a  dramatic  production.  His  brother  di- 
rectors arc  just  as  positive  that  such  an 
accomplishment  would  be  impossible. 

Franklin's  argument  is  that  motion  pic- 
ture players  have  no  set  lines  to  memorize 
and  that,  given  a  competent  company  and 
the  full  co-operation  of  the  technical  de- 
partment, he  can  produce  a  six-thousand 
foot  feature  in  three  weeks. 

The  director  has  been  promised  every 
possible  aid  by  the  various  departments  at 
Universal  City  and  will  soon  start  to 
demonstrate  his  theory. 

But  the  revolutionary  idea  back  of 
Franklin's  experiment  is  his  determination 
to  apply  stage  technique  to  the  production 
of  a  motion  picture.    His  plan  is  to  spend 


eighteen  or  twenty  days  of  the  three  weeks 
in  rehearsing  the  various  scenes,  so  that 
the  players,  carpenters,  property  men  and 
electricians  will  be  as  perfect  in  their 
knowledge  of  the  production  as  is  the 
dramatic  company  on  the  eve  of  a  New 
York  premier.  All  the  sets  necessary  for 
the  production  will  be  constructed  in  close 
proximity  to  each  other,  and  all  the  ward- 
robe, properties  and  effects  will  be  pre- 
pared during  the  time  the  company  is  re- 
hearsing. 

At  the  end  of  the  eighteen  days'  re- 
hearsal Franklin  will  call  the  company  for 
a  "performance"  and  they  will  play  the 
entire  drama  according  to  continuity.  He 
will  use  two  sets  of  camermen  to  avoid 
delay  as  the  players  move  from  set  to  set, 
and  dressers  will  be  furnished  both  the 
men  and  women  players  to  aid  them  in 
making  quick  changes  of  wardrobe.  In 
this  way  Franklin  believes  he  can  film  the 
entire  production  in  six  hours,  and  that  the 
result  will  be  a  better  picture,  because  the 
actors  will  be  playing  the  drama  in  se- 
quence instead  of  in  the  fragmentary  way 
now  in  vogue. 

For  his  company  the  director  will  select 
players  who  have  had  experience  on  the 
speaking  stage,  preferably,  in  stock.  They 
will  be  given  lines  to  memorize  and  will 
act  their  parts  naturally  because  each  one 
will' know  the  story  the  same  as  in  a  stage 
performance. 


Anita  Stewart  Goes  To  Coast 


Actress   Will    Start   Chicago  Xmas 
Fund,  en  Route ;  To  Start  Work 
Soon  After  Arrival  in  West 

ANITA  STEWART  left  for  the  Coast 
last  Friday  after  two  months  of  vaca- 
tion in  the  East,  during  which  she  was 
thoroughly  rested,  it  is  reported,  and  put 
in  shape  for  the  strenuous  year  which  is 
planned  for  her  in  Louis  B.  Mayer-made 
productions.  Accompanying  Miss  Stewart 
to  the  Coast  was  her  mother  and  her 
brother,  George  Stewart. 

She  will  make  but  one  stop  on  her  way 
to  Los  Angeles,  which  will  be  at  Chicago, 
where  she  will  start  the  ball  rolling  for  a 


gigantic  Christmas  Fund  for  the  poor  kid- 
dies. 

A  week  after  the  star's  arrival  at  the 
new  Mayer  Studios  in  Holl>-wood,  she 
will  begin  work  on  her  first  picture  of  the 
season  to  be  directed  by  Edward  Jose,  who 
is  already  in  California  making  prepara- 
tions. 

It  is  also  announced  that  General  Man- 
ager Rudolph  Cameron,  of  the  Anita 
Stewart  Productions,  left  for  the  Coast 
last  week  to  prepare  for  the  "  shooting  "  of 
the  first  Anita  Stewart  production  of  the 
season,  "The  Fighting  Shepherdess"  by 
Caroline.  Lockhart,  for  which  Louis  B. 
Mayer  is  said  to  have  paid  a  record  price. 


Announces  an  Elaborate  Line  of 
Paper  Ready  on  "  The  Hellion  " 

According  to  the  reports  received,  the 
American  Film  Company,  Inc.,  has  put 
out  an  especially  effective  and  varied  as- 
sortment of  advertising  paper  on  its  sec- 
ond big  "Flying  A"  special,  "The  Hel- 
lion," in  which  Margarita  Fisher,  George 
Periolat  and  a  good  cast  enact  Daniel  F. 
Whitcomb's  powerful  story. 

There  is  said  to  be  a  striking  24-sheet 
bearing  upon  the  hypnotic  angle  of  the 
production,  with  the  "  Hellion's "  sinister 
hands  reaching  out  toward  the  shrinking 
figure  of  "Mazie  Del  Mar."  In  concep- 
tion, execution  and  coloring  this  is  re- 
ported to  be  a  most  artistic  and  compeUing 
poster.  There  are  also  included  a  1-sheet, 
a  6-sheet  and  two  3-sheets,  one  of  the 
latter  being  of  the  "vision"  variety,  show- 
ing the  star  in  Oriental  garb  materializing 
out  of  thin  air  as  she  takes  form  in  the 
mind  of  her  brooding  master. 


N 


ew 


Head 


Anita  Stewart 


Universal  Branch 
Cashes  on  Activity 

G.  L.  Levine,  one  of  the  youngest  man- 
agers of  a  big  film  exchange  in  the  coun- 
try, believes  in  getting  out  and  doing 
things,  no  watchful  waiting  for  him. 
Four  weeks  ago  he  succeeded  J.  D.  Rod- 
erick, promoted  to  district  manager,  as 
manager  of  the  Milwaukee  Office  of  the 
Universal  Film  Corporation,  and  is  elated 
over  the  month's  business  which  he  re- 
ports is  the  biggest  in  the  history  of  the 
Milwaukee  Office.  The  sales  force  has 
been  increased  by  two  men,  making  six 
men  now  working  his  territory.  He  has 
also  placed  long  bookings  on  "  The  Right 
to  Happiness."  Mr.  Levine  is  planning  a 
big  holiday  drive  for  Universal  features 
from  November  iSth'to  December  31st, 
inclusive. 


Ernest  Truex  Plays  Role  of  "  Dub  " 
in  an  Amusing  Comic  Film 
According  to  reports  Ernest  Truex  pre- 
sents an  amusing  characterization  of  a 
"dub"  —  one  of  those  queer,  inconsequen- 
tial little  fellows  with  an  humble  exterior, 
beneath  which  smoulders  a  spark  of  genius 
—  in  "The  Night  of  the  Dub."  This  initial 
Paramount-Ernest  Truex  fun-film,  made 
by  the  AyVeeBee  corporation  and  pre- 
sented by  Amedee  J.  Van  Beuren,  will  be 
released  on  N^ovember  30th  by  the  Famous 
Players-Laskj'  Corporation.  John  Joseph 
Harvey  directed  this  screen  comic  which 
was  adapted  from  Albert  Paj'son  Ter- 
hune's  storj-  of  the  same  name,  published 
in  the  Saturdaj'  Evening  Post. 


George  Fawcett  Will  Direct  Miss 
Corinne  Griffith,  Vita  Star 

George  Fawcett,  the  well-known  charac- 
ter actor  of  the  spoken  stage,  has  joined 
Vitagraph's  staff  of  directors  and  will  di- 
rect Corinne  Griffith  in  her  next  feature. 
He  comes  here  from  the  West  coast  where 
he  has  been  assisting  D.  \V.  Griffith.  Mr. 
Fawcett  deserted  the  stage  for  the  screen 
a  few  years  ago  and  has  since  played  in 
several  notable  productions.  For  several 
3-ears  he  conducted  summer  stock  which 
admirably  prepared  him  for  the  duties  of 
screen  director. 


Six    Cameras    Catch  Spectacular 
Auto  Scene  at  Night 

Catching,  with  a  motion  picture  camera, 
a  touring  car  as  it  hurtled  85  feet  from 
a  bridge  in  the  night  time,  was  the  feat 
achieved  hy  Director  Raj-  C.  Smalhvood 
with  the  aid  of  s*ix  cameramen  and  a 
powerful  batterj-  of  arc  lights.  The  scene 
was  for  "The  Best  of  Luck,"  the  famous 
Drurj^  Lane  melodrama  now  being  pictur- 
ized  bj-  Screen  Classics,  Inc.,  as  a  Metro 
release  under  his  direction. 


Robert  B.  Phelan  has  been  added  to  Metro's 
staff  of  motion-photographers  by  Clifford  Butler, 
general  superintendent  of  the  big  studios  in  Holly- 
wood, Calif.  He  will  be  assigned  to  a  Screen 
Classics,  Inc.,  production.  "  Bob  "  Phelan  is 
said  to  have  been  the  first  camera  man  to  film 
"  Charlie  "  Cha.  lin. 


X  ov  emb  e  r  -?p,  /p/p 


3937 


D.  S.  Davidson  Wins  Fisher  Cup 


Contest   Carried  on   For  the  Mutt 
and  Jeff  Animated  Cartoons  is 
Won  by  Cleveland  Salesman 
A  XXOUXCEMENT  is  made  by  Fox 
Film  Corporation  that  D.  S.  David- 
son, a  salesman  at  the  Cleveland  branch 
of  the  Fox  company,  is  winner  in  the  con- 
tract  campaign   carried   on   by  230  Fox 
salesmen  in  the  interests  of  the  Mint  and 
Jeff  Animated  Cartoons. 

Mr.  Davidson  received  from  Captain  Bud 
Fisher,  creator  of  the  Mutt  and  Jeff  series, 
a  beautiful  silver  loving  cup  as  an  expres- 
sion of  appreciation  of  his  splendid  efforts. 
Messrs.  Reed  and  Rarton  designed  the  lov- 
ing cup. 

Mr.  Davidson  had  no  easy  task  to 
achieve  victory  on  this  contest,  it  is  said, 
for  there  were  a  large  number  of  exceed- 
ingly energetic  competitors.  Mr.  Weatherly 
of  the  Fox  Atlanta  exchange  was  second 
in  the  race.    Mr.  Furst  of  the  New  York 


exchange  proved  a  close  third,  and  Mr. 
Campbell  of  Chicago  was  fourth.  Some 
of  the  other  participants  who  established 
records  in  their  respective  territories, 
named  in  the  order  of  position  in  the  con- 
test, are  reported  to  be:  Hall  of  Dallas, 
Xichol  of  Pittsl)urgh,  Goodwin  of  BufTalo, 
Levy  of  Pittsburgh,  Murphy  of  Cincinnati, 
Fessinger  of  St.  Louis,  Gross  of  New 
"S'ork,  Green  of  Kansas  City,  Barnes  of 
Minneapolis,  Davis  of  Denver,  and  Boland 
of  Los  Angeles. 

Mr.  Davidson  attributes  his  success  to 
the  selling  merit  of  Mutt  and  Jeff  and  to 
his  intimate  accjuaintance  with  the  exhibit- 
ors of  his  district.  He  himself  was  an  ex- 
hibitor before  entering  the  sales  depart- 
ment of  the  Cleveland  exchange  of  the 
Fox  organization.  He  is  considered  a  most 
efficient  salesman  and  is  reported  to  be 
very  popular  with  the  exhibitors  of  his 
territory. 


Demand  for  Realart  Film  Grows 


Griffith's  "  Broken  Blossoms  " 
Smashed  Strand  Records 

According  to  reports  received,  it  is  now 
definitely  established  that  the  Griffith's 
"  Broken  Blossoms  "  has  broken  every  ex- 
isting record  of  the  Strand  Theatre  and 
has  played  to  the  biggest  week's  business 
in  the  entire  career  of  the  house.  "  Broken 
Blossoms "  opened  at  the  "  Strand  The- 
atre "  on  October  19th. 

Reports  published  last  week  from  many 
big  theatres  in  widely  separated  parts  of 
the  count  r\-  indicate  a  record  l)usiness  for 
all,  it  is  said.  Particular  interest  attaches 
this  week  to  reports  given  out  from  the 
office  of  Hiram  Abrams  covering  first  runs 
in  some  of  the  smaller  cities.  Among 
others,  a  report  from  W.  \V.  Smith,  man- 
ager of  the  Rialto  and  Orpheum  Theatre 
in  Tulsa,  Oklahoma,  is. particularly  signifi- 
cant.   He  writes : 

"  '  Broken  Blossoms  '  opened  Sunday  at 
the  Rialto  Theatre  at  $0.50.  Admission  re- 
ceipts were  $400  —  larger  than  any  other 
motion  picture  that  has  ever  played  here. 
This  includes  'The  Birth  of  a  Nation,' 
which  played  at  $1.50  top  and  every  big 
feature  that  has  been  released." 

Louis   Burston   Completes  Second 
Serial,  "  The  Hawk's  Trail  " 

Louis  Burston  writes  the  home  office  of 
Burston  Films,  Inc.,  in  the  Longacre 
Building,  X^cw  York,  that  he  is  now  super- 
vising the  editing  and  titling  of  the  last 
episode  of  "The  Hawk's  Trail,"  in  which 
King  Baggot  has  been  starring  since  he 
finished  his  last  feature  release  in  a  N^ew 
York  studio.  According  to  reports,  this 
makes  two  serials  which  President  Burston 
has  completed  under  his  own  personal 
supervision  during  1919,  the  other  being 
The  Mysten,-  of  "13,"  with  Francis  Ford 
and  Rosemary  Theby  in  the  lead.  "The 
Hawk's  Trail"  will  be  offered  in  the  State 
Rights  market  in  a  very  short  time,  and 
a  ver\'  elaborate  advertising  campaign  will 
soon  be  launched,  it  is  said,  in  support  of 
the  feature. 


Loew's  Metropolitan  Circuit  to 
Show  Entire  Lloyd  Series 

Last  week  Joseph  Schcnck,  acting  for 
the  Marcus  Loew  Circuit  booked  the  en- 
tire series  of  two-reel  Harold  Lloyd  $100,- 
000  comedies,  beginning  with  "Bumping 
Into  Broadway."  The  booking  was  made 
by  saksman  John  J.  Dacey,  of  the  New 
York  Pathe  Exchange.  A  minimxim  of 
not  less  than  65  days'  bookings  is  guaran- 
teed the  Lloyd  comedies  in  the  27  theatres 
in  the  '^'''^tropolitan  district,  according  to 
the  Pathe  report. 


Jane  Novak  is  Engaged  For  the 
Marshall  Neilan  Production 

Jane  Xo\  ak  has  been  engaged  by  Marsh- 
all Neilan  to  appear  under  his  direction 
and  will  be  seen  in  one  of  the  leading  roles 
in  his  first  independent  offering  now  in 
the  course  of  production.  Miss  Novak  is 
among  the  popular  leading  ladies  of  the 
screen  and  during  her  six  years'  career  in 
motion  pictures  has  played  opposite  some 
of  the  famous  male  stars,  including  Wil- 
liam S.  Hart,  Charles  Ray,  Lewis  Stone  and 
Sessue  Hayakawa. 


Home  Office  and  National  Branches 
Report  Big  Contracts;  Jensen-von 
Herberg  Circuit  Make  Bookings 

ACCORDING  to  the  reports  from  the 
Realart  Pictures  Corporation,  a 
heavy  demand  has  ^et  in  for  Realart  prod- 
ucts all  over  the  country.  In  support  of 
this  assertion,  Realart  officials  point  to  the 
large  number  of  contracts  reported  to  have 
piled  up  in  the  office  of  Lewis  S.  Kniss- 
kern,  supervisor  of  contracts.  Moreover, 
the  branch  managers  located  in  various 
parts  of  the  nation  are  said  to  have  in- 
formed the  home  office  of  the  heavy  de- 
mands made  upon  them  for  prints  of  the 
Realart  pictures. 

The  Realart  announcement  declares  that 
"  all  the  big  strings  of  theatres  in  the 
country  have  signed  from  two  or  three  to 
26  houses  for  Realart  first  runs,  insuring 


showings  in  all  the  larger  cities  of  th« 
country.  In  the  smaller  cities  and  thea- 
tres the  demand  for  star  productions  and 
features  is  reported  to  be  unprecedented," 
continues  the  report. 

Among  the  new  contracts  announced  this 
week  arc  those  of  the  Jenscn-von  Herberg 
circuit  of  theatres,  which  insures  Realart 
showings,  it  is  said,  in  first  run  houses  in 
the  largest  four  cities  of  Washington, 
Oregon  and  Montana.  In  Seattle  Mr.  von 
Herl)erg  has  the  Liberty,  Coliseum,  Strand 
and  Mission  Theatres ;  while  his  partner, 
Claude  Jensen,  at  Portland,  Oregon,  oper- 
ates the  Columbia,  Liberty,  Majestic  and 
Peoples  houses.  In  addition  to  these  the- 
atres the  Jensen-von  Herberg  chain  in- 
cludes the  Columbia,  Rialto  and  Victory 
Theatres  in  -Tacoma,  Wash.,  and  the  Rialto 
and  Peoples  in  Butte,  Montana. 


Pioneer  Reports 

Subjects  Handled  Get  Wide  Book- 
ings ;  Grace  Davidson  Well  Along 
on  New  Production 

UNDER  the  direction  of  Charles  T. 
Horan,  Grace  Davison  and  her  com- 
pany, which  includes  Montague  Love  and 
Stuart  Holmes,,  are  now  in  their  second 
week  of  production  work  at  the  Plimpton 
Studios  on  the  outskirts  of  New  York 
City. 

In  the  making  of  this  picture  no  time 
limit  was  placed  upon  Director  Horan. 
Work  is  proceeding,  and  it  is  expected  that 
several  weeks  will  elapse  before  finishing 
touches  are  put  upon  the  production.  De- 
tails of  the  storj'  of  the  new  picture  are 
being  kept  a  secret ;  even  the  force  at  the 
Pioneer  Headquarters  have  yet  to  learn 
particulars  concerning  it. 

The  Pioneer  Exchanges  at  New  York 
and  Buffalo  both  report  that  during  the 
past  two  weeks  business  has  taken  a  re- 
markable leap  upward.  With  "  The  Un- 
pardonable Sin."  Walthall  in  "The  Boom- 
erang" and  "The  Long  Arm  of  Mannis- 


Brisk  Business 

ter,"  booked  up  solid  for  weeks  ahead,  and 
advance  bookings  on  "  The  Sins  of  the 
Children  "  and  Grace  Davison  in  "Atone- 
ment "  breaking  all  previous  records,  the 
prospect  is  extremely  bright. 

On  December  first  "  Baseball  and  Bloom- 
ers." the  initial  chapter  of  the  Facts  and 
Follies  series,  will  make  its  bow  to  the 
gencrar  public.  These  pictures  are  to  be 
released  at  weekly  intervals.  The  first 
si.xtcen  are  ready  for  release,  and  the  Facts 
and  Follies  Company  is  now  working  in 
Florida  under  the  direction  of  Wray 
Phlsioc. 

Another  offering  which  is  to  receive  its 
first  showing  in  the  New  York  and  New 
Jersey  territory  is  the  fifteenth  episode 
serial.  "  The  Lurking  Peril."  in  which 
George  Larkin  and  Anna  Luther  Play  the 
stellar  roles.  This  will  be  ready  for  re- 
lease about  December  10th. 


-Arthur  F.  Beck,  president  of  Artco  Productions, 
Inc..  and  of  Beck  Productions.  Inc.,  has  bouRht 
from  Augustus  Thomas  the  picture  rights  to  "  The 
Harvest  Moon"  which  was  one  of  the  most  suc- 
cessful of  the  Thomas  offerings. 


3938 

Universal  Hears  From  Far  East 


Film  Expedition  Reported  to  Have 
Secured    Interesting    Views  of 
Slam ;  at  I'resent  in  Borneo 

CARL  LAEMMLE  was  recently  the  re- 
cipient of  two  letters  from  Edward 
Laemmle  and  W.  F.  Adler  who  are  in 
charge  of  the  Unix  ersal  expedition  to  the 
Far  East.  The  epistles  contained  inter- 
esting narratives  of  the  experiences  of 
the  two  men,  it  is  said,  and  informed 
as  to  the  accomplishments  of  the  expedi- 
tion in  the  way  of  securing  film  material. 

Many  intimate  scenes  and  incidents  rela- 
tive to  the  life  of  the  Laos,  the  natives  of 
Northern  Siam,  are  said  to  have  been  se- 
cured. The  two  explorers  and  photog- 
raphers have  been  hob-nobbing  with 
Siamese  royalty.  The  Prince  Kom  Pang 
Pet,  l)rothcr  to  the  King  of  Siam  and 
Minister  of  Railways,  accorded  them  a 
reception  and  placed  at  their  disposal 
many  nati\es  and  much  equipment  with 
which  to  make  a  jungle  trip  that  had  been 
planned. 


This  Second  Blackton  Production,  it 
is  Predicted,  Will  Outstrip  First 
as  a  Box-Ofifice  Attraction 
T^ITH  the  success  of  "The  Moonshine 
'  '  Trail"  as  the  basis  of  its  predictions, 
Pathe  claims  that  "  Dawn."  second  of  the 
new   series   of   J.   Stuart  Blackton  pro- 
ductions, will  be  the  biggest  winner  of  the 
film  pioneer's  career.    There  is  every  rea- 
son  for   this   forecast,    for  the  advance 
bookings  on  the  picture,  which  headlines 
the  Pathe  releases  for  the  week  of  Novem- 
ber 30th,  ha\e  attained  great  proportions, 
it  is  claimed. 

"  DawMi "  w'las  adapted  from  Eleanor 
Porter's  novel,  and  is  said  to  possess  all 
the  human  elements  and  pleasing  notes 
struck  by  the  same  author's  "  Polh  anna." 
Houghton,  Mifflin  and  Company,  publishers 
of  "  Daw'n,"  assert  it  is  one  of  the  big-' 
gest  sellers  they  have  handled  in  several 
years.  The  story  permitted  Robert  Gor- 
don and  Sylvia  Breamer,  co-stars  of  the 


The  picture  of  a  tiger  hunt  is  expected 
to  make  two  good  fascinating  reels  of 
film,  according  to  the  letter.  The  film  is 
being  sent  to  the  Universal  home  office 
in  New  York  under  heavy  guard.  Mr. 
Adler  was  reported  to  have  been  attacked 
b\'  a  tiger  during  this  hunting  trip.  The 
letters  received  this  week  stated  that  Mr. 
Adler  escaped  with  a  slight  injury  and 
that  the  pictures  taken  actually  show  the 
attack.  The  hunt  was  staged  in  the  coun- 
try of  Siam. 

One  of  the  scenes  obtained  was  that  of 
the  Siam.ese  Monkey  Theatre.  A  group 
of  traveling  monkeys  who  act  a  Siamese 
drama  in  full  make  up  and  costume  were 
photographed.  According  to  Mr.  Adler, 
the  animation  was  perfect  and  the  reel  will 
probably  create  a  sensation  as  a  comedy. 

The  letters  received  were  w'ritten  from 
Singapore  where  the  two  men  had  returned 
from  the  Siam  country.  They  expected  to 
sail  within  a  few  days  for  Borneo  where 
they  would  explore  the  Malanau  River, 
noted  for  its  savage-  tribe  of  head-hunters. 


production,  to  appear  at  their  best,  the 
Pathe  officials  report. 

"  Dawn  "  is  represented  as  a  story  with 
an  appeal  for  every  class.  One  of  the 
greatest  recommendations  of  the  produc- 
tion is  that  Commodore  Blackton  filmed 
it  exactly  as  it  was  written  by  Miss  Por- 
ter. It  is  claimed  that  the  artistic  nature 
of  the  attraction  places  it  in  a  category 
even  above  a  majority  of  previous  Black- 
ton  photoplays,  which,  regardless  of  all 
other  criticisms,  have  been  noted  for  their 
fineness  and  thorough  human  and  artistic 
feeling. 

A  nation-wide  campaign  on  behalf  of 
"  Dawn "  will  be  promoted  by  the  pub- 
lishers of  the  novel,  in  conjunction  with 
the  release  of  the  Blackton  picture.  Ever\- 
book  store  handling  the  Houghton,  Mif- 
flin product  will  be  asked  by  the  pub- 
lishers to  cooperate  with  exhibitors  show- 
ing "  Dawn."  Pathe  is  supporting  the  of- 
fering with  the  customery  aggressive  pub- 
licity campaign,  according  to  reports. 


Motion  Picture  News 

Theme  of  Fox  Feature  is  Set  to 
Music;  Has  Special  Ad  Values 

The  Fox  Film  Corporation  announce - 
that  its  production  "  Should  a  Husbanfi 
Forgive?  "  has  lent  its  title  and  theme  to 
a  new  musical  composition,  which  has  been 
published  in  attractive  dress  by  Jerome  H. 
Remick  &  Co.,  and  is  being  widely  circu- 
lated by  this  popular  music  house. 

The  cover  design  is  an  exact  reproduc- 
tion of  the  illustration  carried  on  one  of 
the  three-sheet  posters  published  by  Fox 
Film  Corporation  for  the  exploitation  of 
the  picture.  This  feature  is  felt  by  Fox 
officials  to  be  a  notable  one,  in  view  of 
the  combined  advertising  values  offered  by 
the  poster  illustration  and  that  on  the  cover 
of  the  song,  on  sale  in  all  music  and  book 
stores.  The  words  and  music  of  "  Should 
a  Husband  Forgive?"  are  the  collaborated 
work  of  Herman  Holland  and  George  Ru- 
pert. 

In  "Should  a  Husband  Forgive?" 
Miriam  Cooper  is  seen  in  the  leading  fe- 
male role.  In  the  cast  with  Miss  Cooper 
are  Vincent  Coleman,  the  handsome  lead- 
ing man ;  Mrs.  James  K.  Hackctt,  Eric 
Maync,  Lyster  Chambers,  Percy  Standing, 
Charles  Craig,  Martha  Mansfield,  James 
Marcus,  Johnny  Ries  and  Tom  Brooke. 


Back   From   Navy   Sen^ice,  Jack 
Crane  Goes  With  Selznick 

Jack  Crane,  who  abandoned  art  some 
time  ago  to  fight  for  Uncle  Sam,  is  once 
more  in  our  midst  —  this  time  at  the  Selz- 
nick Studio  in  Fort  Lee.  Jack  is  not  a 
newcomer,  having  played  with  Ruth  Roland 
in  several  pictures  before  playing  a  big- 
ger game  —  Over  There.  Those  who  re- 
member his  work  in  "  The  Fringe  of  So- 
ciety "  will  welcome  his  return  to  the 
screen  in  Elsie  Janis'  forthcoming  produc- 
tion. 

Being  tall,  dark  and  athletic.  Jack  Crane 
is  a  type  much  sought  for  in  pictures  to- 
day. 

Lieut.   Hall,   ex-Newspaper  Man, 
With  Fox  Corporation  in  London 

Lieutenant  Freclerick  Mordaunt  Hall, 
ex-R.  N.  V.  R.,  formerly  of  the  New  York 
Herald  and  latterly  of  the  British  Intelli- 
gence Forces,  has  been  appointed  manag- 
ing director  of  Fox  Film  Company,  Ltd., 
Fox  Film  Corporation  of  America, 
of  London,  by  William  Fox,  president  of 
by  W  illiam  Fox,  president  of  Fox  Film 
Corporation  of  America. 

Lieutenant  Hall  is  well  known  in  New 
York  and  other  cities  in  the  L'nited  States. 
He  was  a  member  of  the  staflP  of  the  New 
York  Press  when  John  A.  Hennessy  was 
managing  editor.  For  three  years  in  the 
summ'er^ime  — 1907,  1908  and  1909  — he 
was  one  of  the  publicity  agents  of  Buffalo 
Bill's  Wild  West.  He  afterward  joined 
the  staff  of  the  New  York  Herald. 


The 


Iri  sh  Feature  Warmly  Welcomed 


Spectators  at  First  Showing  of  "  For 
the   Freedom  of   Ireland  "  En- 
thusiastic at  Results 
T  is  a  curious  happening  in  connection 
with   the   initial   showing  of   the  new- 
patriotic  picture,   "  For  the   Freedom  of 
Ireland,"  which  took  place  at  Orchestra 
Hall,  Chicago,  on   Monday  evening,  No- 
vember 10th,  that  no  one  connected  with 
the  moving-picture   industry  was  invited 
to  see  the  picture. 

The  showing  was  cxclusi\ely  for  the 
friends  of  Ireland,  and,  it  is  said,  they 
literally  packed  that  big  house  to  the  ex- 
tent of  over  2,500  persons.  The  film  had 
been  assembled  only  for  purposes  of  con- 
tinuity, one  reason  for  this  being  that  in 
this  shape  it  afforded  the  audience  an  op- 
portunity to  see  all  the  noted  people  con- 


nected with  the  production,  including  such 
men  as  Eamon  DeX'alera,  president  of  the 
Republic  of  Ireland,  former  Go\ernor  Ed- 
ward F.  Dunne  of  Illinois,  Frank  P.  Walsh, 
Chairman  of  the  Irish  Commission,  and 
Colonel  Donovan.  Even  in  its  unfinished 
condition  the  picture  evoked  much  com- 
mendation, it  is  reported,  and  aroused  the 
audience  to  a  high  pitch  of  enthusiasm. 

"  For  the  Freedom  of  Ireland  "  will  be 
completed  in  its  entirety  at  the  Los  An- 
geles studios  of  the  Capital  Film  Co.,  where 
on  November  19th  President  Eamon  De 
Valera  W'ill  go  to  pose  for  a  series  of 
special  pictures  which  will  form  the  con- 
clusion of  the  Irish  production,  thus  giv- 
ing the  logical  sequence  to  the  absorbing 
narrative  of  his  escape  from  Irish  prisons 
and  British  bayonets. 


Pathe  Issues  ''Dawn"  Nov.  30 


N  or  e  inh-e  r  2g  ,   i  9  ^  9 


3939 


Arrow  Sells  Territorial  Rights  on 
"  The  Lurking  Peril  " 

W.  K.  Slialk'iilicrgcT,  Prcsick-m  c\  ilu 
Arrow  Film  Corporation,  has  just  retunud 
from  a  trip  to  Chicago  where  he  succeecUd 
in  closinp  for  a  number  of  Arrow  attrac- 
tions for  Illinois  and  Indiana. 

An  announcement  from  the  Arrow  Film 
states  that  the  following  territories  ha\  i 
been  sold  on  "  The  Lurking  Peril  "  :  Xew 
York  State,  Northern  Xew  Jersey,  to  the 
Pioneer  Film  Kxchangc,  New  York  City; 
Flastern  Pennsylvania  r.nd  Southern  Xew 
lersey  to  the  Masterpiece  Film  Exchange. 
Philadelphia;  for  Maryland.  Delaware. 
District  of  Columbia  and  \'irginia,  to  tl»' 
Liberty  Film  Kxchangc,  Washington.  D. 
C. ;  for  Georgia,  Florida,  Alabama,  Missis- 
sippi, Louisiana  and  Xonh  Carolina,  to 
the  Southwestern  Pictures  Corporation, 
Atlanta,  Ga. ;  for  Ohio,  Michigan  and  Ken- 
tucky to  Standard  Film  Service  Co.,  Cleve- 
land^ O. :  for  Xew  F.ngland  States  to  the 
Federal  Feature  Film  Co.,  Boston,  Mass. 

.•\rrow  also  reports  the  sale  of  "The 
Chamber  Mystery."  the  new  five-reel  com- 
edy drama,  starring  Earl  Mttcalfe  and 
Claire  W  liitncy.  for  Illinois  and  Indiana  to 
the  Doll-\'an  Co.,  Indianapolis,  and  for 
Western  Pennsylvania  and  West  Virginia 
to  the  Diamond  Film  Exchange,  Pittsburgh, 
Pa.  

Life-Grams  to  be  Launched  on  the 
State  Right  Market 

W'ilk  &  Wilk  of  the  Longacre  Building, 
it  was  ainiounccd  -this  week,  is  to  handle 
Life-Grams,  the  new  series  of  one-reel 
comedy  novelties,  for  the  state  rights 
market.  Ainiouncement  was  made  by 
Alex  Yokel  and  J.  Stuart  Gillespie,  heads 
of  Life-Grams.  Inc..  which  is  producing 
the  subjects. 

"  Life-Grams."  it  is  declared,  is  the  gen- 
eral name  for  the  whole  series  of  subjects, 
which  probably  will  he  released  weekly 
after  December  1st.  Each  subject  has  a 
separate  theme,  and  stands  alone. 

The  pictures  are  the  work  of  Xeal  R. 
O'Hara,  the  well-known  humorous  writer. 


Crystal   Film  Co.   Will  Continue 
Business,  Minus  Receivership 

According  to  a  report  from  Grant  L. 
Brightman,  Longacre  building,  receiver- 
ship proceedings  against  the  Crystal  Film 
Company  were  discontinued  by  an  order 
of  Justice  Manton  in  X'ew  York  on  Xo- 
vember  10.  It  was  announced  that  Amiel 
Alperstcin  and  Joseph  A.  Golden  had  ac- 
quired a  majority  of  the  stock  and  would 
continue  the  business.  The  company  has  a 
studio  at  430  Claremont  Parkway,  The 
Bronx. 


Jam;  Nov.ik.  woll  known  leading  woman  who  has 
signed  with.  Marshall  Xeilan 


Public  Finds  News  and  Wit  Mixed 
Pleasantly  in  "  Topics  of  Day  " 

The  educational  influence  of  newspaper 
editorials  and  coliminists'  views,  has  been 
e.xtended  to  the  screen  in  Pathe's  release, 
"Topics  of  tlie  Day,"  which  is  now 
recognized  as  a  high  class,  popular  program 
feature.  Pithy'  paragraphs,  both  witty  and 
timely,  selected  from  the  press  of  the 
woild  by  the  Literary  Digest,  are  now  be- 
ing shown  and  have  been  ac:orded  a  most 
welcome  reception  by  motion  picture  and 
\audevilU'  audience  .  The  Palace  Theatre 
in  New  York  City  is  shewing  "  Topics  of 
the  Day  "  as  a  spec'al  attraction,  it  is  said, 
and  they  have  proved  so  entertaining  that 
they  have  been  added  as  a  special  feature 
in  the  Keith  theatres  throughnut  the 
country  according  to  reports. 

A  special  Victory  Loan  supplement  was 
recently  prepared  for  the  Canadian  Vi:- 
tory  Loan  Drive,  now  in  progress,  and  by 
this  medium  the  drive  was  given  wide 
publicity  throughout  the  Dominion.  Pro- 
ducers of  "  Topics  of  the  Day  "  announce 
that  they  have  sold  to  B.  Nichols,  manag- 
ing director  of  Motion  Picture  Sales 
Agency  in  London,  the  entire  British  rights 
to  this  feature. 


"  The  Red  Virgin  "  Treats  Current 
Radicalism  in  Mystery  Drama 

The  so-called  Bohemian  quarters  of  Art 
as  breeding  places  for  all  forms  of  radical- 
ism form  the  topic  dealt  with  by  Charles 
A.  Logue  in  his  story  of  "  The  Red  Vir- 
gin," a  feature  picturized  by  A.  H.  Fischer 
Feature,  Inc.,  as  a  B.  A.  Rolfe  production. 
The  subject  is  now  being  edited  and  titled, 
the  process  of  "shooting"  having  recently 
been  concluded. 

A  large  cast,  including  Diana  Allen, 
Eugene  Strong,  Marc  McDcrmott,  Sally 
Crute,  John  L.  Shine,  E.  J.  Ratcliffe,  Gor- 
don H.  Standing  and  James  L.  Ryan,  ap- 
pears in  the  picture  which  was  directed 
hy  B.  A.  Rolfc  and  Cliester  De\'onde. 


Bulls  Eye  Has  Round-up  Pictures 

The  Bulls  Eye  Film  Corporation  an- 
nounces it  is  now  ready  to  dispose  of  the 
exclusive  pictures  of  the  1919  Pendleton, 
Oregon,  round  up. 


Nathan  Hirsh  Announces  Release 
of  "  Mother  Love  and  the  Law  '* 

.\alhan  llir--li,  i)ri  of  ilu-  .\y\\on 

I'ilm  Corporation,  729  7th  avenue,  Xew 
York  Cit\,  ainuu'  ces  what  is  characterized 
as  the  most  sensatronal  court  case  ever 
screened,  "Mother  Love  and  the  Law," 
based  on  the  famous  Dolly  Matters  case 
that  occurred  in  Chicago,  III.  The  pro- 
duction has  been  directed  by  George  Scig- 
niann.  The  scenario  has  been  prepared  by 
.A.  O.  C.  Lund,  well-known  in  films  as  a 
sccnarioist  and  pholoplaywright. 

In  offering  this  production,  Mr.  Hirsh 
feels  that  a  story  with  such  a  thorough 
and  consistent  amount  of  human  interest 
will  appeal  to  all  classes  of  picture  patrons. 
It  is  represented  as  a  real  true  life  story 
of  a  m.ost  sensational  case.  Furthermore 
the  very  fact  that  it  offers  Dolly  Matters, 
herself,  as  the  star,  will  make  it  a  top- 
notch  money-making  attraction  for  the 
motion-picture  exhibitor,  declare  the  Ay-, 
won  olVicials. 

To  aid  the  exhibitor  in  putting  the  pic- 
ture over,  Mr.  Hirsh  has  prepared  three, 
six  and  twenty-four  sheets,  that  are  said 
to  be  lavish,  attractive  and  portray  the  deep 
heart  appeal  in  the  story  to  perfection.  Ad- 
vance slides,  11x14  and  22x28  lobl)y-dis 
play  photographs,  and  electros  all  have 
been  made  with  the  one  point  in  mind  to 
be  of  service  to  the  exhibitor,  according 
to  reports. 


Long  Runs  the  Rule  on  "  Gay  Old 
Dog,"  Pathe  Reports 

Hailed  everv-vvhcre  by  critics,  exhibitors 
and  the  public  as  heart  epic,  and  one  of 
the  best  produced  photoplays  of  the  year, 
Hobart  Henley's,  "The  Gay  Old  Dog," 
starring  John  Cumberland  of  stage  fame, 
is  establishing  an  enviable  record,  accord- 
ing to  reports  from  Pathe.  Exhibitors, 
who  never  booked  a  picture  for  more  than 
three  or  four  days,  are  giving  full  week 
stays  to  "The  Gay  Old  Gog,"  which  pro- 
vides the  most  valuable  avenues  of  ex- 
ploitation. 

F.  G.  Heller,  manager  of  the  Starland 
Theatre,  Anderson,  Ind.,  paid  the  highest 
tribute  to  the  production  when  he  booked 
it  for  a  ten-day  run  immediately  after  he 
had  seen  it  projected. 


Goldwyn  Buys  an  O.  Henry  Story 
To  Star  Jack  Pickford  In 

One  of  the  best  O.  Henry's  short  stories, 
"Double-Dyed  Deceiver,"  has  been  pur- 
chased by  Goldwyn  Pictures  Corporation 
for  Jack  Pickford,  and  will  be  placed  in 
production  as  soon  as  he  has  completed 
"The  Little  Shepherd  of  Kingdom  Come," 
by  John  F<yc,  Jr.,  on  which  he  is  now 
working  at  the  Culver  City  Studios. 
"Double-Dyed  Deceiver"  is  considered  a 
motion  picture  "find,"  in  that  it  supplies  an 
abundance  of  dramatic  action  centering 
around  a  character  said  to  be  ideally  suited 
to  the  age  and  personality  of  Pickford. 

The  plot  of  the  story  is  thought  by  the 
Goldwyn  officials  to  be  full  enough  to  as- 
sure five  reels  of  the  most  spirited  sort 
of  action  with  a  typical  O.  Henry  surprise 
climax  for  a  wind-up. 


3940 

First  National  Has  Strong  List 


Releases  For  Next  Two  Months  Will 
Include    Important  Productions 

of  Some  Leading  Stars 
ETWEEN  November  17  and  January 
26,  First  National  Exhibitors'  Circuit 
will  release  six  attractions  of  importance, 
including  the  third  Mary  Pickfcrd  feature 
from  her  own  studios  and  a  D.  W. 
'Griffith  special  production. 

"Heart  O'  The  Hills,"  starring  Mary 
Pickford,  will  be  released  on  November 
17,  affording  exhibitors  excellent  opportun- 
ity for  booking  it  as  a  Thanksgiving  week 
or  Christmas  week  feature. 

Probably  one  of  the  strongest  society 
■dramas  to  be  published  this  fall  is  "  The 
Beauty  Market,"  starring  Kathcrine  Mac- 
Donald.  This  production  shows  the 
beautiful  star  at  her  best  and  affords  her 
ample  opportunity  for  the  display  of  her 
histrionic  talent.  Its  advance  bookings  are 
said  to  have  already  exceeded  those  of 
"  The  Thunderbolt,"  her  initial  starring  re- 
lease through  First  National.  The  release 
date  of  this  feature  is  December  1. 


What  is  described  as  unquestionably  the 
most  ambitious  of  the  Anita  Stewart 
productions  to  date  is  "In  Old  Kentucky," 
the  famolis  American  racing  classic,  di- 
rected personally  by  Marshal  Neilan.  This 
production  will  be  ready  for  release  by 
December  15.  It  is  said  to  abound  with 
an  unusual  amount  of  local  color  obtained 
by  establishing  an  entire  production  force 
in  the  heart  of  the  Kentucky  mountains. 

December  22  has  been  set  as  the  release 
date  for  Charlie  Chaplin's  reported  fourth 
"  million-dollar  production  "  through  First 
National.  A  drastic  departure  from  the 
subtle  comedy  of  "Sunnyside "  and  other 
releases  is  made  in  this  attraction,  accord- 
ing to  reports. 

On  December  29,  D.  W.  Griffith's  initial 
special  attraction  for  Fir.st  National,  en- 
titled "The  Greatest  Question?"  will  be 
released.  This  attraction  provides  ex- 
hibitors, it  is  claimed  "  with  unprecedented 
exploitation  material  in  addition  to  the 
work  of  the  master-director."  Lillian  Gish, 
Robert  Harron,  George  Fawcett  and  other 
well  known  Griffith  players  are  in  the  cast. 


''Evangeline''  Scoring  Heavily 


Fox  Film  Reports  That  Two  More 
Evidences   of   Public  Approval 
Have  Reached  Home  Offices 

THE  Fox  Film  Corporation  announces 
that  two  more  testimonials  of  the 
wide-spread  popularity  of  the  Fox  feature, 
"  Evangeline,"  have  been  received  recently 
at  the  home  office  of  the  corporation.  The 
first  consists  of  a  telegram  from  Frank  T. 
Buhler  of  the  Stanley  Company  in  Phila- 
delphia in  which  the  feature  is  made  the 
subject  of  great  praise.  "This  picture 
should  be  the  pride  of  the  industry. 
Newspapers  acclaim  it  most  wonderful 
attraction  shown  in  Philadelphia  for 
years,"  reads  the  telegram  in  part. 

The  Fox  report  further  states  that  des- 
pite the  simple  character  of  the  Stanley 


Theatre  front  during  the  week's  run  of 
the  picture  —  the  report  declares  that  the 
theatre's  announcement  of  the  feature 
consisted  in  merely  an  electric-letter  dis- 
play, reading  "  William  Fox  presents 
'  Evangeline  '  " —  the  house  "  was  crowded 
to  the  doors."  The  management  is  re- 
ported to  have  asked  for  an  immediate  ex- 
tension, hut  the  heavy  demand  on  the 
prints  in  circulation  made  an  extension  of 
the  date  on  the  rental  period  impossible  at 
this  time.  However,  Mr.  Buhler  has  ar- 
ranged to  book  the  picture  for  the  entire 
circuit  of  theatres  under  the  management 
of  his  concern,  according  to  the  Fox 
report. 

The  second  testimonial  of  appreciation 
is  reported  to  have  come  from  the  Na- 
tional Juvenile  Motion-Pictures  League 
with  headquarters  at  the  Hotel  Belleclaire, 
New  York  City.  At  a  joint  meeting  of 
the  board  of  the  association  an  endorse- 
ment of  the  Fox  production  was  unani- 
mously adopted,  according  to  the  report 
from  the  Fox  Film. 


Lieut. -Commander  Wells  Hawkes,  U.   S.  Navy, 
who  has  joined  the  Fox  Film  Corpora- 
tion as  special  representative 


Robertson-Cole    Takes    Over  the 
Griffith  Studios  in  West 

The  D.  W.  Griffith  studios  at  Sunset 
Boulevard,  California,  with  its  entire  equip- 
ment, has  been  taken  over  by  the  Haworth 
Company  to  produce  feature  productions 
for  Robertson-Cole.  This  announcement 
was  made  this  week  by  Robertson-Cole, 
following  receipt  of  a  telegram  from  W.  J. 
Connery,  acting  for  the  Haworth  concern. 

This  faking  over  of  the  Griffith  estab- 
lishment is  the  outcome  of  the  increased 
demand  made  by  Robertson-Cole  exhibitors 
for  more  Haworth  pictures.  Many  small 
studios  could  have  been  leased,  but  the 
Haworth  producers  promised  the  Robert- 
son-Cole Company  to  get  the  best  in 
California.  From  now  on  the  Griffith 
studios  will  be  utilized  for  productions  for 
the  Robertson-Cole  Company. 


Motion  Picture  News 

Broadwest  Company  Will  Erect  a 
Producing  Plant  Near  London 

Announcements  of  the  proposed  activi- 
ties of  the  Broadwest  Company,  a  Brit- 
ish organization,  have  been  received. 
Within  the  next  12  months  studios  will  be 
erected  for  this  organization  on  a  site  of 
124  acres  which  they  have  acquired.  This 
estate,  which  is  near  London,  is  600  feet 
aljove  sea-level.  It  is,  therefore,  said  to 
be  immune  from  fog,  and  is  reported  to 
include  beautiful  scenic  possibilities  in  the 
form  of  rockeries,  woods,  arbors,  lawns 
and  an  old  world  mansion  and  picturesque 
garden. 

The  studio  buildings  will  include  com- 
plete developing,  printing  and  dark  rooms 
and  large  storage  space.  Reports  have  it 
that  it  will  be  possible  for  eight  producers 
to  work  on  different  productions.  Mr. 
Walter  West,  who  will  be  responsible  for 
the  entire  personal  supervision,  declares 
that  he  will  manufacture  dramas,  serials, 
comedies,  comedy  dramas  and  burlesques 
from  scenarios,  books  and  plays  by  the 
foremost  authors. 


"  Sacred  Silence  "  is  Greeted  by 
Full  Houses  in  Metropolis 

"  Sacred  Silence,"  the  first  Fox  picture 
made  by  William  Russell,  was  released  on 
October  12  to  the  first-run  business,  and 
applications  are  said  to  have  been  arriving 
steadily  since  then  from  Fox  exchanges 
calling  for  extensions  and  return  dates,  as 
well  as  many  new  dates  prompted  by  the 
good  reports  following  the  initial  showings. 

Already  the  picture  has  met  with  much 
approval  in  several  Broadway  houses  in 
New  York,  including  Loew's  New  York, 
Circle,  Eighty-sixth  .Street  and  Forty- 
second  Street  theatres.  According  to  the 
Fox  organization,  "  Sacred  Silence "  has 
been  given  more  than  750  performances  in 
the  metropolis  alone;  while  in  Brookhti  at 
the  Halsey  Theatre,  one  of  the  B.  F. 
Keith  Circuit,  it  played  to  large  audiences 
for  a  half -week. 


Production  of  the  Benny  Leonard 
Serial  Will  Start  Shortly 

Frank  G.  Hall,  president  of  the  Hall- 
mark Pictures  Corporation,  who  recently 
signed  up  Benny  Leonard,  champion  light- 
weight boxer  of  the  world,  to  star  in  a 
fifteen  episode  serial,  announces  that  pro- 
duction W'ill  start  immediately  upon  the 
return  of  Leonard  from  Duffy-Leonard 
fight  at  Tulsa,  Okla,  November  17.  It  is 
expected  that  the  first  episode  of  this  serial 
will  be  ready  for  release  following  the 
Leonard-Dundee  fight,  January-  17. 


Christie  Release  for  November  Will 
Feature  Colleen  Moore 

Colleen  Moore  heads  the  cast  of  the 
latest  Christie  Comedy,  which  has  just 
been  completed  under  Al  E.  Christie's  di- 
rection and  which  will  be  released  the  first 
week  in  November.  "A  Roman  Scandal " 
is  the  title  of  this  burlesque  comedy  which 
has  in  the  cast  in  addition  to  Miss  Moore, 
Earl  Rodney,  Helen  Darling,  Eddie  Barry, 
Gene  Corey,  Ward  Caulfield,  Jack  Hender-^ 
son  and  other  players. 


X  0  V  e  m  b  e  r  2  g ,   i  p  I  p 


3941 


Alice  Joyce    Is  Busy  Player 


Action   and    Then    .Mure   Action  is 
Schedule  Beine:  Followed  by  Ac- 
tress For  Close  of  Year 

WITH  one  production  iicariiiK  release, 
another  complited  and  being  assem- 
bled, and  a  third  well  in  the  making,  Alice 
Joyce  is  ending  up  the  present  year  with 
plenty  of  action.  , 

"The  Vengeance  uf  Diirand  "  will  be 
the  next  Alice  Joyce  special  production  to 
be  shown,  coming  the  latter  part  of  this 
month,  it  is  said.  This  is  the  photoplay 
adapted  from  Rex  Reach's  story  by  Mr. 
and  Mrs.  George  Randolph  Chester.  It  had 
a  pre-release  showing  at  the  B.  F.  Moss 
Broadway  Theatre  where  it  was  accepted 
as  one  of  the  best  features  Miss  Jo\cc  has 
made  under  the  direction  of  Vitagraph. 
Tom  Terriss  directed  the  picture.  The 
bookings  arc  said  to  be  hcav\'. 

"Slaves  of  Pride"  was  completed  about 
three  weeks  ago  so  far  as  the  can-.era  work 
is  concerned.  This  is  an  adaptation  by 
\\[illiam  B.  Courtne>-  of  a  successful  novel 


and  was  directed  by  Giorge  Terwilligcr. 
Miss  Joyce  has  the  support  of  an  excellent 
company  including  Percy  Marmont,  who  is 
again  Miss  Joyce's  leading  man.  Louise 
Beaiidet,  Tampler  Saxe,  G.  V.  Seyffertitz 
and  Charles  A.  Stevenson.  It  will  be  re- 
leased early  in  the  New  Year. 

"The  Sporting  Duchess,"  the  famous 
Dniry  Lane  spectacle  on  which  Miss  Joyce 
is  now  at  work,  will  be  one  of  the  most 
pretentious  productions  made  i)y  \"itagraph 
in  several  months.  Miss  Joyce  and  her 
supporting  company  have  spent  three  weeks 
in  the  vicinity  'of  Stamford,  Conn.,  and 
Rye,  N.  Y.,  making  some  of  the  outdoor 
scenes.  This  week  the  company  will  go 
to  the  Little  Belmont  race  track,  on  Long 
Island,  where  there  is  a  turf  track,  and 
where  the  race  scenes  w-ill  be  made.  It  is 
stated  that  hundreds  of  extra  people  will 
be  used  in  these  scenes.  From  there  the 
company  will  go  to  the  vicinity  of  Upper 
Montclair,  N.  J.,  where  additional  outdoor 
scenes  will  be  made. 


To  Push  Non -Theatrical  Films 


Ohio  and  Michigan  Bookings  for 
"  Erstwhile  Susan  "  Are  Heavy 

The  entliusiasni  displayed  by  Michigan 
exhibitors,  according  to  Neil  Kingslcy, 
Realart's  manager  at  Detroit,  augurs  well 
for  the  reception  Constance  Binney's  first 
Realart  picture,  "Erstwhile  Susan,"  will 
receive  as  soon  as  it  is  released.  Miss 
Binney  opened  at  the  Shubert-Garrick  in 
Detroit  on  Sunday,  November  9th,  in  "39 
East,"  the  Rachel  Crothers  play  which  is 
said  to  be  a  sensation  on  the  road.  The 
release  to  the  Michigan  houses  of  "Erst- 
while Susan."  following  immediately  upon 
Miss  Binney's  personal  appearance  in  "39 
East."  and  the  enthusiasm  and  prestige 
created  by  the  Crothers  play,  is  expected 
to  react  most  favorably  upon  the  box-ollice 
wherever  her  initial  Realart  picture  is 
screened. 

"Erstwhile  Susan"  opened  at  the  Still- 
man  Theatre  in  Cleveland  on  the  9th,  fol- 
lowing Miss  Bitmey's  personal  appiarance 
there  the  previous  week  in  the  Crothers 
play.  James  B.  Reilly,  Realart's  Cleveland 
manager,  reports  that  his  territory  is 
tooked  practically  solid  and  predicts  that 
the  reception  "Erstwhile  Susan"  received 
at  the  Stillman,  will  be  duplicated  wherever 
Miss  Binney's  picture  is  to  be  shown. 


Roy  Somerville,  Author,  Has  Name 
on  Five  of  Current  Releases 

De  Luxe  Pictures,  Inc.,  announces  that 
the  name  of  Roy  Somerville,  author  and 
scenarioist,  will  appear  on  five  of  the  cur- 
rent releases.  And  all  are  reported  as 
special  features,  save  one,  an  original 
photoplay  for  Texas  Guinan  "  Some  Gal " 
on  the  Frohman  Amusement  Company 
schedule.  The  others  are :  "  The  Teeth  of 
the  Tiger,"  a  Paramount-Artcraft  Special 
with  an  all-star  cast ;  a  Deitrich-Beck  spe- 
cial, "  The  Bandbox  ",  starring  Doris  Ken- 
yon  ;  and  the  first  two  Victory  specials  of 
William  Russell  on  the  Fox  program,  en- 
titled, "Sacred  Silence"  and  "Eastward, 
Ho!  "  Mr.  Somerville  is  now  at  work  pre- 
paring the  continuity  for  Jewel  Carmen's 
next  starring  vehicle,  from  a  story  by 
Roland  West. 


Faversham  Completes  Last  Scenes  of 
"  The  Man  Who  Lost  Himself  " 

The  final  scenes  for  William  Faversham's 
"The  Man  Who  Lost  Himself,"  have  been 
made  by  director  George  D.  Baker,  who 
is  now  busy  cutting  and  assembling  the 
negative.  Many  inquiries  have  been  made 
as  to  the  method  of  release  of  "The  Man 
Who  Lost  Himself,"  but  Mr.  Faversham 
has  not  completed  his  plans  along  this  line 
and  the  announcement  is  expected  soon. 

H.  D.  Bailey,  Cartoonist,  is  on  the 
F.  P.-Lasky  Educational  Staff 

The  appointment  of  H.  D.  Bailey  as  as- 
sistant to  Earl  Hurd,  supervisor  of  car- 
toons for  the  Educational  Department  of 
Famous  Playcrs-Lasky  Corporation  was 
announced  this  week.  Mr.  Bailey  goes  to 
Famous  Players  after  six  years'  experience 
as  manager  of  the  cartoon  department  of 
the  Bray  studios  where  he  supervised  the 
production  of  animated  cartoons,  commer- 
cial, industrial  and  educational  films. 


Famnns  Players  Orsjanize  Campaign 
in  Bay  State  to  Show  Worth  of 
Film  in  Non-Theatrical  Field 
T  T  is  stated  that  within  the  next  few 
weeks  an  intensive  campaign  will  be 
initiated  in  every  city,  town  and  village  of 
Massachusetts  by  the  entire  executive 
staff  of  the  Non-Theatrical  Distriliution 
Department  of  Famous  Players-Lasky 
Corporation  for  the  adequate  showing  of 
lietter  motion  pictures  in  the  non-theatri- 
cal field.  Church  organizations,  women's 
societies,  school  boards,  commercial  clubs, 
fraternal  organizations  and  associations  of 
every  description  which  have  evidenced  a 
desire  to  utilize  the  motion  picture  will  be 
visited.  The  staff  to  conduct  the  cam- 
paign will  include:  David  K.  Niles,  gen- 
eral manager  Non-Theatrical  Distribution 
Department;  Rev.  Dr.  Chester  C.  Marshall, 
editor  of  religious  films;  Miss  Rose 
Tapley,  manager  of  the  club  and  social 
ser\  ice  section ;  Edward  Lipkin.  managing 
editor,  recreational  section,  and  Carl  H. 


i 

r 

Olive  Thomas  arrives  at  the   Selznick  Studios 
"  in   style  " 


Carson,  managing  editor  of  the  pedagogi- 
cal section. 

Primarily,  the  campaign  is  intended  to 
develop  the  constructive  side  of  motion 
pictures  and  to  evidence  their  potency 
as  a  means  of  instilling  religious  pre- 
cepts, of  furnishing  educational  knowledge 
and  of  inspiring  the  fundamentals  of 
Americanism.  It  aims  to  encourge  con- 
structive commendation  of  motion  pic- 
tures rather  than  legal  criticism  and  to 
demonstrate  the  power  of  the  screen  for 
good. 

Any  further  queries,  Mr.  Nile?  has  an- 
nounced, should  be  addressed  to  the  Fa- 
mous Players-Lasky  Exchange  at  8  Shaw- 
mut  street,  Boston,  where  they  will  re- 
ceive his  attention.  Requests  for  a  speaker 
from  the  Non-Theatrical  Department  dur- 
ing the  campaign  should  be  despatched  to 
this  address.  A  special  effort  will  be 
made  to  comply  with  the  numerous  re- 
quests which  have  come  from  women's 
clubs  of  Massachusetts  for  a  speaker. 


United  Announces  Florence  Reed 
in  "  The  Eternal  Mother  " 

FLORENCE  REED'S  next  appearance 
in  the  silent  drama  will  be  in  the 
United  Picture  Theatres  of  America  re- 
lease, "  The  Eternal  Mother." 

Jere  Austen,  formerly  leading  man  for 
Pauline  Frederick,  is  seen  in  the  role  of 
the  young  husband.  He  does  full  justice 
to  the  part.  Gareth  Hughes  plays  the  part 
of  a  young  fellow  of  the  East  Side,  a 
chap  that  is  lovable  and  far  above  his  sur- 
roundings. Hughes,  as  usual,  seems  to 
have  grasped  the  idea  of  the  role  super- 
bly and  gives  a  fine  performance. 

"  The  Eternal  Mother "  has  been  given 
a  fine  production.  It  was  filmed  by  Tri- 
bune Productions  under  the  direction  of 
Will  Davis.  The  six  reel  feature  will  be 
released  by  United  Picture  Theatres  of 
America  in  the  very  near  future. 


3942 

Claims  Northwest  Wants  Pathe 


F.  C.  Quimby  Reports  Pathe  Films  to 
be  Popular  in  That  Section ;  Lloyd 

Comedies  Being  WeW  Received 
pRED  C.  QUIM]'.Y,  Direcior  of  Ex- 
changes,  has  reached  the  Pacific  north- 
west on  his  tour  of  the  country  in  the 
interests  of  Patlic.  Tu  a  wire  received 
last  week  liy  Paul  Hrunet,  Vice-President 
and  General  Manager,  Mr.  Quimhy  waxed 
enthusisatic  over  the  motion  picture  situa- 
tion. 

During  his  sta}'  in  Chicago  and  Minnea- 
polis, Mr.  Quimlo'  met  practically  every 
prominent  exhibitor  in  that  territory,  it  is 
said,  and  learned  of  the  cordial  feeling 
entertained  by  them  for  the  new  type  of 
feature  productions  Pathe  is  now  releasing. 
Such  pictures,  says  he,  as  "  The  Thirteenth 
Chair,"  "  The  World  Aflame,"  "  The  Gay 
Old  Dog,"  "Oh  Boy,"  "The  Virtuous 
Model,"  "  The  Moonshine  Trail,"  "  Twin 
Pawns  "  and  "A  Woman  of  Pleasure  "  arc 
meeting  with  the  warm  approval  of  the 
exhibitors. 


"  The  Penalty  "  Chosen  as  His  First 
Story  For  Eminent  Authors, 
Released    by  Goldwyn 

APHOTODRAMA  based  on  Gouver- 
neur  Morris'  novel,  "  The  Penalty,"' 
will  be  the  first  production  liy  this  Eminent 
Author  and  the  sixth  in  the  series  of  Emi- 
nent Authors'  Pictures  produced  by  Gold- 
wyn. "  The  Penalty  "  contains  some  amaz- 
ing characters  and  situations  and  was  pub- 
lished serially  in  Cosmopolitan  Magazine 
and  in  book  form  by  Scribners. 

Samuel  Goldwyn  and  Eugene  Mullin, 
chief  of  the  Editorial  staf¥  in  the  east,  are 
looking  for  the  best  scenarist  available  to 
write  the  first  continuity  for  "  The  Pen- 
alty." Gouverneur  Morris  will  then  take 
active  part  in  the  preparation  of  the  script, 
the  cast  and  the  production,  in  accordance 
with  the  arrangement  of  Eminent  Au- 
thors with  the  Goldwyn  organization.  The 
production  will  be  made  in  the  east  as  it 


Move    Into    Luxurious    Offices  at 
469  Fifth  Avenue  Made  With 
But  Little  Confusion 
"D  EALART  Pictures  Corporation  is  "  at 
home"  in  its  new  headquarters  at 
469  Fifth  Avenue,  New  York. 

President  ArthuriS.  Kane  and  his  cohorts 
moved  over  to  Realart's  permanent  resi- 
dence on  Monday,  No\ember  10th,  and 
despite  the  slight  disorder  attendmg  the 
change,  there  were  smiles  everywhere. 

Realart's  new  home  is  as  well  equipped 
and  luxurious  as  one  might  expect  of  a 
motion  picture  company  which  has  done 
things  in  this  concern's  masterful  way. 
Realart  occupies  the  entire  fourth  floor  of 
the  Winfield  Building  at  Fortieth  Street 
and  Fifth  Avenue,  directly  facing  the  New 
York  Public  Library.  A  formal  opening 
probably  will  be  announced  later. 


In  Seattle,  Mr.  Quimby  is  to  meet  "Jim 
Clemmer,  the  well-known  exhibitor  of  the 
Northwest,  who  has  been  having  great 
success  with  Pathe  features  and  serials,  it 
is  asserted.  The  Clemmer  Theatre  in 
Seattle  recently  played  "  Oh  Bo\-,"  Albert 
Capellani's  most  successful  feature,  and 
after  the  week's  run  Mr.  Clemmer  com- 
mented upon  Tt  as  follows  :  "  '  Oh  Boy  ' 
went  over  big  and  far  exceeded  the  aver- 
age weekly  gross  business." 

Commenting  i\pon'  the  reception  ten- 
dered by  the  new  Harold  Lloyd  $100,0CO 
comedies,  Mr.  Quimby  wired  Mr.  Prunet 
as  follows :  "  Lloyds  going  great  every- 
where. In  Chicago,  we  have  booked  every 
important  house.  Bigger  prices  and  longer 
runs  for  new  Llojds  than  are  being  ac- 
coded  any  two-reel  comedies. 

Mr.  Quiml)y  will  be  on  the  road  for  an- 
other three  weeks.  This  trip,  the  second 
he  has  made  to  the  Pacific  coast  within 
the  last  six  months,  has  been  productive 
of  every  result  he  had  hoped  to  attain,  it 
is  stated. 


is  a  picture  of  Xcw  York  Life.  It  will 
follow  Lcroy  Scott's  production  of  "Part- 
ners of  the  Night  "  which  Paul  Scardon  is 
directing.  The  direcior  for  "  The  Pen- 
alty "  has  not  been  named  as  yet. 

In  Barbara  Ferris  the  author  has  pic- 
tured one  of  the  most  delightful  girls  of 
American  fiction.  In  Blizzard,  the  legless 
begger,  Gouverneur  Morris  gives  to  the 
screen  an  amazing  figure,  whose  mysterious 
power  and  strange  passion  have  not  been 
equaled  since  Svengali  appeared  in  the 
storj-  of  "Trilby."  He  would  sit  in  the 
street  by  a  hand-organ  and  a  tin  cup,  while 
in  his  hat  factory  sat  fifteen  or  twenty 
young  girls  plaiting  straw  hats.  Blizzard 
was  also  a  musical  genius.  He  was  in 
love  with  Barbara  and  haunted  Washing- 
ton square  to  see  the  young  sculptress. 
Wilmoy  Allen,  son  of  wealth  and  appar- 
ently a  gambler  and  a  failure,  also  loved 
Barbara.  Buljbles,  the  street  Arab,  lived 
to  run  her  errands. 


The  New  York  Exchange  of  Realart 
Pictures  Corporation  will  remain  tempora- 
rily at  729  Seventh  Avenue,  where  it  will 
take  over  the  office  space  left  vacant  by  the 
removal  of  the  administration  departments. 
Later  the  exchange  will  take  permanent 
quarters  at  130  West  Forty-sixth  Street. 

Lester  W.  Adler,  Manager  of  the  New 
York  Exchange,  who  will  be  in  charge  of 
this  end  of  Realart's  operations  announces 
that  his  personal  staff  will  be  expanded 
immediately  in  order  to  meet  the  increasing 
volume  of  business.  This  was  impossible 
up  to  the  present  because  of  lack  of  space. 
Now,  however,  Mr.  Adler  will  devote  his 
time  to  organizing  several  new  departments 
and  developing  those  already  in  existence. 

The  first  addition  to  Mr.  Adler's  staff  is 
Miss  Jeanette  Berliner,  who  will  supervise 
booking. 


Motion  Picture  N  e  tx. 

Mayer  Fortunate   in   Selection  of 
Waldemar  Young,  Scenarioist 

One  of  the  foundatioji  stones  of  suc- 
cessful motion  picture  production  is  ex- 
pert scenario  writing.  Without  expert 
adaptation  even  the  most  famous  and  suc- 
cessful stories  fall  flat. 

With  the  organization  of  the  Chaplin- 
Mayer  unit  of  the  Lou's  B.  Mayer  studios, 
Mayer  selected  Waldemar  Young  as  a 
memher  of  an  expert  staff  of  scenario 
writers.  Young's  general  knowledge  of 
writing,  his  success  as  a  newspaper  man, 
his  expertncss  as  a  dramatic  critic,  his 
reputation  as  a  successful  scenarioist  and 
above  all  his  reputation  for  thoroughness 
of  detail  caused  his  selection  as  author  of 
the  screen  version  of  "  The  Inferior  Sex," 
Mildred  Harris  Chaplin's  first  starring 
vehicle  under  her  contract  with  Louis  B. 
Mayer. 

For  ten  years  Young  was  noted  as  a 
critic  on  San  Francisco's  biggest  dailies. 
Other  years  were  spent  in  magazine  and 
special  writings  and  in  the  preparation  of 
vaudeville  sketches. 


Arthur  Jacobs  Engages  Marion 
Burton  as  Scenarioist 

Following  his  expressed  policy  of  sup- 
plying "  the  hest  talent  for  the  best  pro- 
ducers "  in  various  departments  of  the 
motion  picture  industry,  Arthur  H.  Jacobs 
has  eidisted  the  services  of  G.  Marion 
Burton,  the  well-known  dramatic  and 
screen  writer. 

Mrs.  Burton  rose  to  screen  note  with  her 
first  scenario,  an  adaptation  of  O.  Henry's 
"  The  Unknown  Quantity,"  which  was 
hailed  by  the  critics,  both  here  and  in 
London,  as  a  screen  classic.  She  has  since 
written  scenarios  for  Marguerite  Clark, 
Constance  Binney.  Corrine  Griffith,  Gladys 
Leslie,  Bessie  Love,  and  Elaine  Hammer- 
stein.   

Colorado    Exhibitor    Lauds  Both 
Farnum  and  Mix  Pictures 

The  Fox  Film  forwards  a  telegram  rep- 
resented as  coming  from  Dick  Davis,  man- 
ager of  the  Palace  Theatre  at  Trinidad, 
Colorado,  which  speaks  highly  of  the  work 
of  both  Farnum  and  Mix  as  box-pullers. 
"  Gentlemen. —  Referring  to  the  new  Far- 
num and  Mix  star  series,  I  wish  to  state 
the  Farnum  picture  '  Wolves  of  the  Xight,' 
and  also  the  Mix  picture  '  Rough  Riding 
Romance,'  were  two  of  the  best  pictures 
that  I  have  ever  played  in  the  eleven  years 
that  I  have  been  an  exhibitor." 


J.  Searle  Dawley  to  Direct  For 
Artco  and  Beck  Productions 

Arthur  F.  Beck,  president  of  Artco  Pro- 
ductions, Inc.,  and  Beck  Productions.  Inc., 
as  well  as  directing  head  of  the  Deitrich- 
Beck  combination  starring  Doris  Kenyon. 
has  signed  the  Famous  Players-Lasky  di- 
rector J.  Searle  Dawley. 

Mr.  Dawley  will  direct  one  of  the  new 
Beck  productions,  cither  "  The  Harvest 
Moon,"  .\ugustus  Thomas'  famous  play 
of  that  name,  which  Mr.  Beck  bought  for 
picture  uses,  or  the  new  Louis  Joseph 
Vance  story  "  C>nithia  of  the  Minute."  Mr. 
Beck's  latest  feature  picture  purchase. 


Gouverneur  Morris  Tale  in  Film 


Realart  Moves  Into  New  Home 


A  or  c  m  b  c  r  39.  1919 


3943 


Variety  Marks  W.  H.  Pictures 


George  I.arkiii.  who  is  starring  in  the  Wisteria 
Troductions  serial   "  The   Lurking  Peril," 
■  which  will  he  distributed  by  Arrow 
I'ilm  Corporation. 


United  Artists  Sales  Managers 
Confer  With  Executives 

A  conference  of  the  executives  and  the 
sales  managers  of  the  eastern  branch  offi- 
ces of  the  L'nited  Artists  Corporation  was 
held  at  the  "  Big  Four "  home  office  in 
New  York  this  week.  Hiram  Abrams 
called  in  his  sales  managers  so  that  he 
could  explain  to  them  in  person  some  of 
the  important  features  that  will  mark  the 
future  plans  of  the  corporation. 

A  conference  of  the  remaining  sales 
managers  will  be  held  in  Denver  with  Mr. 
A'brams  and  Ralph  Proctor,  within  a  few 
weeks.  The  sales  managers  who  attended 
the  conference  this  week  were  William 
Jenner  of  Boston.  Mass. ;  A.  C.  Berman 
of  Toronto,  Canada;  Cresson  E.  Smith  of 
Chicago,  111. ;  Robert  J.  Churchill  of  De- 
troit, Mich. ;  C.  S.  Trowbridge  of  Phila- 
delphia, Pa. ;  Carlos  Moore  of  Pittsburgh, 
Pa.,  and  George  F.  Lenehan  of  Washing- 
ton, D.  C.  

Money  Paid  For  Use  of  Estate  by 
Film  Company  Given  to  Charity 

The  first  organization  to  benefit  from 
"The  Inferior  Sex,"  Mildred  Harris  Chap- 
lin's first,  Louis  B.  Mayer's  first  national 
attraction,  will  be,  according  to  reports, 
the  American  Memorial  Hospital  Associa- 
tion. 

The  thousand  dollars  to  be  paid  by  the 
Chaplin-Mayer  company  for  the  use  of 
the  beautiful  Lucien  M.  Brunswig  estate 
on  West  .\dams  street  in  the  filming  of 
"The  Inferior  Sex"  exteriors  will  be 
turned  over  to  the  hospital  association  by 
Brunswig.  

William  Desmond  Plays  Strenuous 
Role  in  "  The  Blue  Bandanna  " 

William  Desmond  is  the  star  of  the 
Robertson-Cole  five-reel  production,  called 
"  The  Blue  Bandanna,"  based  on  an  origi- 
nal story  by  Eugene  B.  Lewis,  and  made 
under  the  direction  of  Joseph  F.  Franz. 
Exhibitors  who  saw  the  film  are  said  to  be 
booking  it  strong.  According  to  reports,  the 
picture  is  a  western  drama  with  a  maxi- 
mum of  action  and  a  plot  of  genuine  in- 
terest. 

Besides  Mr.  Desmond,  the  cast  includes: 
Jean  Acker.  Russell  Simpson,  Frank  Lan- 
ning  and  Richard  La  Reno. 


Comedy  and  Dfaina  Reels  Appear  un 
Scheilule  Ready  to  be  Released 
cm  the  State  Rights  Market 

WH.  Productions  Co.  announce  that 
•  the.v  will  soon  ha\e  ready  to  re- 
lease on  the  Slate  Rights  market  the  fol- 
lowing features: 

"  The  Iron  Strain  "  produced  b'y  Thomas 
H.  Ince,  featuring  Dustin  Farnum,  Enid 
Markey  and  Louise  Glaum.  The  exploi- 
tation for  this  production  covers  many  in- 
teresting angles  that  will  produce  results 
at  the  box  otfice,  it  is  said. 

Commencing  in  January,  seven  Oli\e 
Thomas  features  produced  by  Thomas  H. 
luce  will  be  released  at  the  rate  of  one  a 
month,  backed,,  according  to  reports,  by  a 
big  publicity  and  advertising  campaign. 

In  addition  to  the  one-reel  Charlie  Chaj)- 
lin  special  "  Some  Xerve,"  formerly  enti- 
tled, "  A  Gentleman  of  Nerve,"  another 
one-reel  Chaplin  comedy  reissue  of  equal 
quality,  it  is  reported,  and  box  office  at- 


Gladys  Leslie  on  Next  Vitagraph 
Vehicle  "The  Golden  Shower" 

With  the  release  of  her  latest  feature, 
"  The  Golden  Shower,"  less  than  a  mouth 
away  Gladys  Leslie  is  making  rapid  prog- 
ress on  "  The  Midnight  Bridge,"  which 
will  be  her  following  picture.  Her  new 
\'itagraph  offering,  which  is  being  filmed 
under  the  direction  of  William  J.  Hum- 
phrey, is  based  on  a  magazine  story  by 
Charles  Stokes  Wayne,  and  published  as 
a  magazine  story  under  the  title  of  "  The 
Marriage  of  Little  Jennie  Sterling."  Mr. 
Wayne  wrote  "  The  Winchester  Woman," 
recently  released  by  Vitagraph  with  Alice 
Joyce  in  the  title  role. 


British  Journal  Praises  Famous- 
Lasky  Ad  Campaign 

Tribute  to  the  highly  effective  pioneer- 
ing work  done  by  the  Famous  Players- 
Lasky  Corporation  in  its  advertising  cam- 
paign conducted  on  behalf  of  motion  pic- 
tures is  paid  by  The  Kinematograph 
Weekly,  one  of  the  leading  motion  picture 
trade  publications  of  England,  in  a  recent 
issue.  This  editorial  not  only  compliments 
Famous  Players-Lasky  upon  the  excellent 
work  it  has  done  to  popularize  the  motion 
picture  in  the  l'nited  States,  but  in  Great 
Britain  as  well. 

Fred  Levy  Conmnends  Work  of  the 
Rothacker  Film  Mfg.  Company 

.\coordin,n  lo  communication  from  llu- 
Rothacker  Film  Manufacturing  Company, 
the  following  statement  of  approval  wa- 
received  recently  by  .that  company  from 
Colonel  Fred  Levy  of  Lou'sville,  Ky : 

"Last  evening  at  my  residence  we 
screened  the  Eyes  of  Youth  before  some 
exhibitors  and  other  personal  friends.  All 
were  perfectly  delighted  and  I  desire  to 
congratulate  you  upon  the  coloring  and 
complete  development  of  the  work.  To 
my  mind  nothing  from  any  angle  can  be 
added  to  improve  it. 

"(Signed)    Fred  Lkvy." 


traction  will  >ooii  be  ready  for  release, 
entitled  "  Lord  Helpus."  It  will  be  put 
over  in  the  same  manner  as  "  Some 
Nerve,"  there  being  a  complete  line  of 
ad\ertising  matter  consisting  of  posters, 
photos,  press  stories  and  cuts,  it  is  stated. 

There  is  also  said  to  be  a  Scries  of  18 
special  single-reel  Kc)sionc  comedies, 
among  which  are  seven  Sydney  Chapliiis, 
now  ready  for  marketing. 

Exchangemen  who  are  looking  for 
something  truly  unique,  something  which 
will  draw  by  its  sensationalism,  will  find 
everything  they  are  looking  for,  it  is  said, 
in  "  The  Superman,"  a  five-reel  melodra- 
matic production. 

It  is  asserted  that  "  E\  er\  bod\  's  Busi- 
ness," and  "  The  Lost  Battalion,"  five-  and 
six-reel  specials  respectively,  are  both  cre- 
ating tremendous  interest  and  popularity 
in  the  territories  already  disposed  of.  This 
is  due.  according  to  the  W.  H.  officials,  to 
their  high  character  and  the  splendid  ex- 
ploitation campaign  backing  them  up. 


Elsie  Ferguson  in  "  His  House  In 
Order  "  Has  Strong  Support 

A  reproduction  of  the  Bizarre  Bal  Mas- 
que, which  is  given  aiuuially  in  Paris  by 
the  students  of  the  Latin  Quarter,  has  been 
built  by  Famous  Players-Lasky  at  the  old 
Triangle  studio  in  Yonkers  for  the  produc- 
tion of  Sir  Arthur  Wing  Pinero's  "  His 
House  in  Order,"  starring  Elsie  Ferguson 
under  the  direction  of  Hugh  Ford.  H.  E. 
Herbert,  who  played  "  Helmar  "  with  Miss 
Ferguson  in  Ibsen's  "  Doll  House "  sev- 
eral years  ago,  is  again  her  leading  man. 

The  other  members  of  the  cast  include : 
Vernon  Steel,  William  P.  Carlton,  Marie 
Btirke,  Forrest  Robinson,  Jane  Jennings, 
Lewis  Sealy,  Margaret  Linden,  Regis  Col- 
lins, Inez  Borrcro  and  Lawrence  Johnson, 
the  four-and-a-half-year-old  juvenile. 


Vita's  New  Bessie  Love  Picture 
is  Ready  for  Early  Release 

"  Pegcen,"  Bessie  Love's  final  picture 
under  the  \'itagraph  lianner,  will  he  re- 
leased before  the  Christmas  holidays,  ac- 
cording to  reports. 

"  Pegeen "  is  based  on  the  successful 
novel  of  the  same  name  by  Eleanor  Hoyt 
Braincrd.  The  scenario  was  written  by 
\\  illiam  Barbarin  Laub,  and  the  picture 
made  under  the  direction  of  David  Smith. 

In  Miss  Love's  supporting  cast  are  Jay 
Morely,  Ed.  Burns.  Ruth  Fuller  Golden, 
Charles  Spere,  Juan  Dela  Cruz,  Major 
McGuire,  George  Stanley  and  Ann 
Schaefer.  

Sinking    of   Vessels    by  Germans 
Features  News  Reel 

A  great  news  reel  "scoop"  is  claimed  by 
International  F'ilm  Service  Co.,  in  their  re- 
lease of  the  Hearst  News  No.  46.  In  this 
reel  which  is  being  released  by  Universal 
Exchanges  are  shown  the  first  views  of 
the  sinking  of  Allied  vessels,  the  views 
having  been  taken  by  Germans  from  the 
submarines  which  caused  the  sinkings. 
The  films  were  brought  to  the  United 
States  by  a  special  messenger. 


3944 


Moti  on  Picture  N  e 


Miss  Hetty  Baker  of  Fox  Corp. 
Lectures  on  Film  Production 

Hett>-  Gray  Baker,  productions  editor 
for  the  Fox  Film  Corporation,  recently  de- 
livered a  lecture  on  motion-picture  pro- 
duction at  the  Hotel  Astor,  before  an 
audience  which  consisted  of  several  hun- 
dred members  of  the  New  York  Theatre 
Club.  Miss  Baker's  lecture  covered  the 
entire  subject  from  the  selection  of  the 
story  to  the  release  of  the  picture,  and 
also  included  a  detailed  treatment  of  the 
handling  of  titles,  the  illustrations  of  her 
points  being  selected  from  actual  current 
releases  of  the  Fox  corporation. 

At  the  request  of  the  club,  voiced 
through  Airs.  Belle  De  Rivera,  its  presi- 
dent, the  William  Fox  screen  version  of 
Longfellow's  "  Evangeline  "  was  shown  to 
the  members  as  an  illustration  of  distinc- 
tive production  in  both  dramatic  subject 
and  titling  of  the  story. 

Defect  in  Wall  of  the  New  Fox 
Building  Quickly  Repaired 

As  a  result  of  carelessness  on  the  part  of 
a  workman,  emploj-ed  by  the  contractor 
who  is  erecting  the  studio  and  administra- 
tion building  for  William  Fox  at  Tenth 
avenue,  55th  to  56th  streets,  part  of  the 
north  wall  of  the  structure  was  torn  down 
last  week  and  then  reconstructed. 

After  William  Fried,  the  building  archi- 
tect, detected  the  defect,  an  extra  force  of 
laborers,  concrete  men,  bricklayers  and  car- 
penters were  immediately  detailed  on  the 
job.  The  braces  were  shifted  and  the  wall 
torn  away  for  some  distance  on  either  side 
of  the  crack.  The  removed  portion  was 
then  rebuilt.  This  accident  will  not  inter- 
fere with  the  time  planned  for  occupancy 
of  the  building,  it  is  said. 

Next  Fairbanks  Film  Given  Long 
Booking  by  N.  Y.  Houses 

So  enormous  was  the  success  on  Broad- 
way of  the  first  Douglas  Fairbanks  pro- 
duction, "  His  Majesty,  the  American," 
produced  independenth-  for  United  Artists 
Corporation,  that  his  second  production, 
"  When  the  Clouds  Roll  By,"  will  be  run 
for  two  consecutive  weeks  at  the  Rivoli 
and  Rialto  Theatres,  respectively,  during 
the  weeks  of  December  29th  and  January 
5th. 

Although  it  is  not  an  unprecedented 
thing  to  have  a  Fairbanks  production  run 
for  two,  three  and  even  four  weeks,  the 
policies  of  the  leading  Broadway  theatres 
in  the  past,  was  to  run  Fairbanks  pictures 
but  seven  days. 


Russell,  Flynn  and  Wallace  Plan 
"  The  Lincoln  Highwayman  " 

William  Russell,  has  reached  Los 
Angeles,  where  he  and  Emmett  J.  Flynn, 
his  director,  with  C.  R.  Wallace,  the  film 
scenario  editor,  are  studying  plans  for  the 
making  of  a  picture  based  on  Paul 
Dickey's  famous  story,  "  The  Lincoln 
Highwayman."  The  interiors  for  this  pic- 
ture will  be  made  at  the  West  Coast  studios 
of  Fox  Film  Corporation,  while  the  com- 
pany will  go  to  the  Lincoln  Highway,  at 
thnt  point  where  it  tra\erses  the  Rocky 
Mountains,  to  take  the  exteriors. 


Edwin  Carewe  directing  Dolores  Cassinelli  in  "  .\ 
Web  of  Life  "  for  Pathe  release 

Undersea   Picture  Again  Demon- 
strates Williamson  Apparatus 
Value 

Following  the  four  previous  films  fea- 
turing submarine  photography,  comes 
"  Girl  of  the  Sea,"  which  is  predicted  by 
those  who  have  seen  it  at  pre-release  show- 
ings will  meet  with  even  greater  success 
than  the  others.  The  latest  offering,  fea- 
turing the  Williamson  photographic  ap- 
paratus by  which  these  deep-water  scenes 
are  made,  is  conceded  a  triumph  of  Wil- 
liamson genius,  combining  deep  sea  photog- 
raphy with  exceptional  scenic  beauty  and 
an  engaging  story,  interpreted  by  a  repre- 
sentative cast  under  skilled  direction. 

The  ston,-,  supplied  by  E.  Lloyd  Sheldon, 
is  laid  in  the  tropical  islands  and  the  clear 
waters  of  the  West  Indies,  and  thrills  in 
abundance  keep  the  coveted  animation  well 
supplied. 

Arthur  Pryor  Composes  Music  For 
Dwan's  "  Soldiers  of  Fortune  " 

Arthur  Prjor  has  translated  into  stir- 
ring music  the  drama  and  heart  interest  of 
"Soldiers  of  Fortune,"  an  Allen  Dwan  pro- 
duction presented  by  Mayflower  Photoplay 
Corporation  for  Realart  Pictures.  An 
emergency  orchestration  of  Mr.  Pryor's 
new  composition  "Soldiers  of  Fortune 
March"  was  sent  by  special  messenger  to 
Tom  Moore's  Garden  Theatre  in  Wash- 
ington, where,  after  a  single  rehearsal,  the 
composition  was  played  to  a  large  house 
and  verj-  favorably  received. 

Bookings  on  "  The  Great  Radium 
Mystery  "  Very  Favorable 

According  to  George  Uffner  of  the  New 
York  L^niversal  Exchange,  bookings  on 
"  The  Great  Radium  Mystery- "  continue 
to  be  very  favorable  throughout  the  New 
York  territory  and  augur  well  for  the  na- 
tional success  of  the  production.  Among 
the  circuits  which  have  booked  the  serial 
are :  The  Etelhertz  and  Lazarus  group ; 
the  Sheffield  Exhibitors  Circuit ;  and  the 
Consolidated  Amusement  Co.  circuit. 
Among  the  larger  theatres  in  the  metro- 
politan district  which  have  booked  the 
production  are:  the  Hooper,  Plaza,  and 
Evergreen  in  Brookh-n;  the  Peerless,  Bay 
Ridge,  Savoy,  and  Newark. 


William  Eisenhardt  to  Enter  the 
Production  Field  | 

Many  in  film  circles  will  te  surprised  to 
learn  that  William  Eisenhardt,  former 
auditor  of  Triangle,  and  for  the  past  year 
controller  of  Hallmark  Pictures  Corpora- 
tion has  resigned  his  post  with  the  latter 
concern  (efTective  some  time  this  month) 
to  enter  the  production  field. 

In  discussing  the  matter  of  his  resigna- 
tion, Mr.  Eisenhardt  said:    "I  am  leaving 
Hallmark  with  the  kindliest  feeling  po 
sible.   My  connection  with  the  concern 
been  one  of  the  pleasantest  periods  of 
career  in  the  film  business,  and  it  is  with 
certain  sense  of  regret  that  I  sever  su' 
pleasant  relations  with  Mr.  Hall.    It  h 
been  my  desire  for  some  time  to  enter  a 
tively  into  production  end  of  the  business, 
and  now  my  plans  have  reached  such  a 
stage  that  they  will  require  all  my  time  ;..r.d 
efforts  to  the  exclusion  of  other  intere-t^  " 


Universal  Makes  Film  With  Labor 
Theme  for  "  Factory  Circuit " 

The  Universal  Film  Manufacturing  Com- 
pany announces  that  it  has  made,  under 
the  supervision  of  Harry  Levey,  managing 
director  of  its  industrial  department,  a 
one-reel  production  for  the  National  Acme 
Company  of  Cleveland,  Ohio,  and  of 
Windsor,  Vt.,  which  has  already,  accord- 
ing to  reports,  been  shown  in  many  fac- 
tories throughout  the  country.  Mr.  Levej- 
and  the  heads  of  the  National  Acme  be- 
lieve, it  is  said,  that  the  p'Cturc,  which  is 
entitled  "The  Awakening  of  Tim,'  will  do 
much  to  allay  the  prevalent  labor  troubles 
and  social  unrest 


Film  Specials  in  Future  in  Charge 
of  F.  M.  Sanford 

The  partnership  heretofore  existing  be- 
tween F.  M.  Sanford  and  L.  C.  McHenry. 
has  been  dissolved.  Mr.  Sanford  assumes 
entire  charge  of  the  New  York  office,  at 
126  West  46th  Street,  including  the  busi- 
ness conducted  by  them  under  the  trade 
name  of  "  Film  Specials "  and  announces 
that  "  Film  Specials  "  have  purchased  the 
world  rights  and  will  at  once  release  a 
series  of  entirely  new  one  and  two-reel 
comedies,  featuring  such  well-known  stars 
as  Ben.  Turpin,  Gertrude  Selby,  Harr>- 
Fox,  with  beautiful  bathing  girls.  They 
have  closed  a  contract  for  the  exclusive 
distribution  of  these  comedies  on  the  state 
right  market.  The  producers  are  G.  M. 
Anderson  and  the  Macdon  Comedy  Co. 


"A  Lady's  Tailor,"  Sennett  Com- 
edy, to  be  Released  on  Dec.  7 

Mack  Sennett  announces  the  coming  re- 
lease of  his  new  comedy,  "A  Lady's 
Tailor,"  for  December  7th.  It  is  asserted 
that  the  picture  has  been  many  months  in 
the  making  and  that  it  has  cost  as  much 
if  not  more  than  the  average  5-reel  drama 
to  be  produced.  Many  big  scenes  have 
been  taken  over  at  a  great  expense,  ac- 
cording to  reports,  and  Mr.  Sennett  per- 
sonally assures  exhibitors  that  in  ".\  Lady's 
Tailor"  they  will  have  a  comedy  which 
will  be  worth  being  made  the  feature  of 
any  programme. 


November  2  g ,   i  9  I  9 


3945 


From  Heavy  Drama  to  Love  Theme 
Jumps  Maurice  Tourneur 

There  is  apparently  no  end  of  resource 
that  Maurice  Tourneur  has  to  call  upon 
when  he  makes  up  his  mind  to  "  do  a  pic- 
ture." Jumping  from  "darkness  to  day- 
light," so  to  speak,  means  nothing  in  the 
life  of  this  noted  producer,  for  he  is  as 
equally  at  home  directing  a  scene  of  blood- 
thirsty pirates  as  he  is  in  showing  the  lead- 
ing man  his  idea  of  the  gentle  art  of  love- 
making. 

Mr.  Tourneur  finished  his  latest  produc- 
tion, "  Treasure  Island,"  a  few  days  ago. 
In  this  picture  there  was  little  romance 
save  the  everlasting  romance  of  the  seas. 
In  place  of  romance  there  are  many  thrills 
telling  of  the  adventures  of  Jin:  Hawkins 
and  his  experiences  with  the  desperate 
pirates. 

But  in  the  new  picture,  "  Glory  of 
Love,"  Tourneur  is  about  to  start,  the 
lovers  of  the  silver-sheet  will  find  the 
theme  of  love  abounding  on  every  side. 

F.  J.  Leonard  of  American  Film 
Has  Won  Quick  Promotions 

F.  J.  Leonard  was  recently  promoted  to 
the  post  of  Eastern  Division  Sales  Man- 
ager of  the  American  Film  Company,  Inc. 
When  the  "  Flying  A"  organized  their  own 
sales  department  in  July,  1918,  Mr.  Leonard 
was  placed  on  the  sales  force.  He  achieved 
such  a  pronounced  success  in  his  field,  it 
is  said,  that  it  was  not  long  before  he  was 
appointed  a  district  manager.  Here  he 
developed  sales  plans  that  went  over  big 
with  his  co-workers  according  to  reports. 

Mr.  Leonard  has  headquarters  in  Phil- 
adelphia, and  is  in  charge  of  territory  in- 
cluding Boston,  Albany,  Buffalo,  Pitts- 
burgh, New  York  and  Washington. 


Negotiating   Broadway  Stand  for 
"  The  House  Without  Children  " 

"The  House  Without  Children"  will 
shortly  enjoy  a  Broadway  showing  if  ne- 
gotiations now  pending  for  one  of  the  most 
centrally  located  theatres  result  success- 
fully for  Argus  Enterprises,  Robert  Mc- 
Laughlin and  Robert  W.  Priest. 

The  Gaiety  Theatre  was  contracted  for, 
and  two  Simplex  Projectors  ordered  from 
B.  F.  Porter  for  the  New  York  engage- 
ment of  "The  House  Without  Children," 
when  the  executive  heads  of  the  unions 
served  notice  that  picture  attractions  would 
not  be  permitted  to  fill  theatres  closed  by 
the  actors'  strike;  since  that  time  Broad- 
way theatres  have  been  at  a  premium.  At 
the  present  time,  however,  the  chances 
of  getting  another  theatre  for  the  Mc- 
Laughlin attraction  are  especially  good,  it 
is  said. 

James  Vincent  Has  Completed  the 
Product'on  of  30-Reel  Subject 

According  to  an  announcement  recently 
received,  director  James  Vincent  has  com- 
pleted the  production  of  a  30-reel  subject 
on  which  he  has  been  engaged  for  several 
months  at  Wilkes-Barre,  Pa.  A  private 
showing  of  the  picture  was  given  at  the 
Savoy  Theatre  in  W-lkrs-Rarre,  The  sub- 
ject, it  is  said,  will  be  released  shortly  in 
sections. 


First    Universal    Film,  Starring 
Tsuru  Aoki,  is  Completed 

Tlie  first  Universal  feature  starring 
Tsuru  Aoki  (Mrs.  Sessue  Hayakawa)  has 
just  been  completed  under  Rollin  Stur- 
geon's direction.  It  is  called  "  The  Breath 
of  the  Gods,"  and  is  based  on  Sydney  Mct 
Call's  novel  of  the  same  name.  Accord- 
ing to  reports,  nearly  50  distinct  sets  were 
built  at  University  City  for  scenes  in  this 
picturesque  drama,  aside  from  many  loca- 
tions which  were  used  in  various  parts  of 
California.  A  huge  wharf  erected  adja- 
cent to  the  Japanese  fishing  village  at 
Santa  Monica,  Cal.,  was  declared  by  the 
travelers  to  be  an  exact  reproduction  ot 
the  docks  at  Yokohoma,  while  six  different 
Japanese  streets  were  reproduced  for  im- 
portant exterior  episodes. 

Mrs.  Aoki  is  surrounded  in  this  photo- 
play by  such  screen  favorites  as  Stanhope 
Wheatcraft,  Arthur  Carew,  Pat  O'Malley, 
Ethel  Shannon,  Barney  Sherry,  M.  Seki 
and  many  others. 

F.  P.-Lasky  Buys  Three  Popular 
Stories;  Stars  Are  Selected 

The  purchase,  for  immediate  produc- 
tion, of  the  motion  picture  rights  to  three 
popular  stories  is  announced  by  the 
Famous  Players-Lasky  Corporation.  They 
are  "Amos  Judd,"  by  the  late  John  Ames 
Mitchell,  formerly  editor  of  Life;  "Lady 
Rose's  Daughter,"  by  Mrs.  Humphrey 
Ward,  and  "  Dinner  at  Eight,"  a  short 
story  by  Samuel  Merwin.  John  Barry- 
more  will  be  starred  in  "Amos  Judd  "  and 
Elsie  Ferguson  in  "  Lady  Rose's  Daugh- 
ter." "  Dinner  at  Eight "  will  be  filmed 
under  the  title,  "All  in  a  Night,"  and 
Ethel  Clayton  will  have  the  stellar  role. 


Facts  and  Follies  Opens  Contest  for 
$1,000  Scenario  Prize 

Berrnarr  Macfadden,  wfio  is  producing 
the  Facts  and  Follies  series  for  the  Pioneer, 
officially  opened  up  the  contest  in  which 
amateur  and  professional  scenario  writers 
are  invited  to  compete  for  the  $1,000  prize 
which  is  offered  for  the  best  script  sub- 
mitted, according  to  reports. 

All  contestants  should  send  their  work  to 
the  editorial  offices  of  the  Physical  Culture 
Magazine,  119  West  40th  street.  New  York. 

The  Pioneer  Macfadden  interest  further 
announces  that  all  scripts  submitted  must 
be  so  written  that  they  will  meet  the  re- 
quirements as  to  length  of  the  Facts  and 
Follies  series  which  consist  of  one-reel 
productions.  Though  no  time  limit  has 
been  set,  according  to  reports,  it  is  ex- 
pected that  speedy  decisions  will  be  ren- 
dered. 


Latest  Christie  Special  H^s  Colleen 
Moore  Featured 

Colleen  Moore  heads  the  cast  of  the 
latest  Christie  Special  Com'"d\-  which  has 
just  been  com.pleted  undf^r  W  E.  Christie's 
direction  and  which  will  be  r^'leased  the 
first  week  in  November.  "\  Roman  ScTn- 
dal  "  is  the  title  of  this  bnrlesnue  comedy 
v  hich  has  in  the  cast  in  add'tion  to  Miss 
Moore,  Earl  Rodney,  Helen  Darling,  Ed- 
d'e  Barry,  Gene  Corey.  Ward  Caylfield, 
Jack  Henderson  and  other  players. 


The  Goldyn  Publicity   Force  At 
Culver  City  Studios  Enlarged 

Under  the  management  of  J.  S.  Wood- 
house,  Goldwyn  Pictures  Corporation's 
publicity  department  at  the  Culver  City 
Studios,  California,  has  been  reorganized. 
It  now  includes  Clarke  Irvine,  Helen  Starr, 
Sue  McNamara  and  John  Gault.  Another 
addition  to  the  Culver  City  force  will  be 
made  within  the  next  week. 

The  rapid  expansion  of  Goldwyn's  ac- 
tivities on  the  Coast,  as  well  as  in  the 
East,  has  necessitated  the  enlargement  of 
the  Culver  City  publicity  department  that 
the  wide  exploitation  being  given  Goldwyn 
Pictures  through  general  publications  of  all 
types,  and  the  most  influential  newspapers, 
may  be  in  every  way  effective.  Since  as- 
suming the  management  of  the  studio  pub- 
licity organization  about  six  weeks  ago, 
Mr.  Wex)dhouse  is  said  to  have  introduced 
many  new  ideas  that  are  working  out  satis- 
factorily. 


Beatriz  Michelena  Returns  Again 
to  Screen  from  Operatic  Stage 

Beatriz  Michelena,  formerly  of  the  op- 
eratic stage,  will  soon  make  her  reappear- 
ance on  the  screen  in  her  latest  produc- 
tion "Heart  of  Juanita."  This  production 
was  directed  by  George  E.  Mideileton  and 
was  produced  by  her  own  company  for 
release  through  the  exchanges  of  Robert- 
son-Cole. After  her  great  success  in  "Just 
Squaw,"  the  singer  again  bowed  to  the 
lure  of  her  great  voice  and  won  added 
success  at  many  concerts,  according  to  re- 
ports. 

In  her  role  as  the  Spanish  Beauty  in 
"Heart  of  Juanita,"  Michelena  rises  to 
higher  dramatic  situations  than  ever  be- 
fore in  her  screen  career,  it  is  said.  Sur- 
rounding her  in  her  latest  production  is  a 
strong  cast,  including  All)ert  Morrison, 
Andrew  Robson,  Clarence  Arper,  Irene  Ot- 
trim  and  William  Pike. 


A.  H.  Schvs^artz  Purchases  Coney 
Island  Site  For  New  Theatre 

Of  general  interest  to  the  amusement 
world  is  the  announcement  that  A.  H. 
Schwartz  of  Brooklyn,  has  purchased 
from  the  Parkw-ay  Gardens  Corporation 
the  property  bounded  by  Coney  Island 
avenue  and  Kings  Highway,  upon  which 
he  will  very  shortly  erect  a  modern  the- 
atre, with  a  seating  capacity  of  approxi- 
mately 3,000. 

This  marks  the  sixth  in  the  rapidly  grow- 
ing chain  of  theatres  that  are  controlled 
by  the  Schwartz  Circuit. 


Fire    Destroys    Positives    in  the 
Crystal  Film  Studios 

Fire  in  the  studio  of  the  Crystal  Film 
Company,  430  Claremont  Parkway,  The 
Bronx,  on  Saturday  night  destroyed  the 
positives  of  the  first  three  episodes  of  the 
new  Allgood  Picture  Corporation  serial, 
"The  Whirlwind,"  starring  Charles 
Hutchinson.  The  negatives  of  the  epi- 
sodes were  saved  by  Director  Golden. 
This  will,  however  make  a  delay  of 
about  ten  davs  in  the  production  of  the 
serial  The  fire  was  confined  to  the  cut- 
tinnr  room.  Total  loss  was  about  $5,000, 
fully  covered  by  insurance. 


3946 


Motion  Picture  News 


Stuart  Holmes  in  Grace  Davison's 
Forthcoming  Pioneer 

Stuart  Holmes,  who  scored  one  of  the 
greatest  successes  of  his  career  in 
Pioneer's  "  Sins  of  the  Children,"  has  hecn 
engaged  to  play  with  Grace  Davison  in  her 
next  production. 

Owing  to  the  difficulties  arising  from  the 
labor  situation  the  new  Grace  Davison 
Studio  which  was  to  be  finished  last 
month  is  still  only  outlined  in  the  archi- 
tect's blueprint.  Considerable  delay  has 
been  occasioned  by  the  difficulty  of  getting 
a  studio  in  the  East  large  enough  to  ac- 
commodate the  large  settings  which  the 
new  production  calls  for.  Both  M.  H. 
HofTman,  general  manager  of  the  Pioneer, 
and  Charles  T.  Horan,  director-general  of 
the  Davison  forces,  are  now  engaged  in 
searching  for  a  studio  which  will  answer 
their  purposes. 


Dustin  Farnum  Signs  Again  With 
United  Pictures 

Dustin  Farnum  who  recently  completed 
"  The  Corsican  Brothers "  for  United 
Picture  Theatres  of  America,  has  just  re- 
newed his  contract  with  the  company.  It 
is  said  that  the  salary  now  drawn  by  Mr. 
Farnum  exceeds  $400,000  a  year. 

Speaking  of  his  association  with  United 
Picture  Theatres  of  America,  Mr.  Farnum 
has  this  to  say  in  a  recent  interview  in 
Los  Angeles : — 

"  I  have  signed  up  with  United  again  and 
am  perfectly  satisfied  with  my  new  agree- 
ment just  as  I  was  satisfied  with  the  one 
of  the  past  year.  I  appreciate  the  many 
offers  made  me  but  wish  to  state  that  the 
United  banner  is  good  enough  for  me." 

"  Great  Gamble  "  Serial  Maintains 
Fast  Booking  Pace,  Says  Pathe 

Still  traveling  along  as  fast  as  it  was 
on  release  date  last  August,  the  Pathe- 
Western  Photoplays  serial,  "The  Great 
Gamble,"  co-starring  Anne  Luther  and 
Charles  Hutchison,  is  ably  living  up  to  its 
past  performances,  according  to  reports 
received  here. 

Twelve  weeks  after  release  date  "The 
Great  Gamble"  had  been  more  than  "put 
across"  by  16  of  Pathe's  32  branch  offices. 
Four  of  these  offices  had  exceeded  their 
quota  of  sales  and  12  had  reached  quota. 
The  others  are  rapidly  nearing  the  mark. 


Director  Ben  Wilson  Bound  East 

Director  Ben  Wilson  who  has  completed 
the  filming  of  "  The  Trail  of  the  Octopus," 
fifteen  episode  serial,  departed  for  New 
York  October  12th,  to  spend  several  weeks 
in  conference  with  the  releasing  company 
regarding  his  next  serial.  It  is  probable 
Director  Wilson  will  make  a  five-reel  sub- 
ject before  he  takes  up  his  next  serial.  He 
took  East  with  him  the  film,  the  last  four 
episodes  of  which  require  some  additional 
editing  which  will  be  done  in  the  East. 
He  was  accompanied  by  his  Assistant  Di- 
rector, Duke  Worne. 


World  Pictures  announces  a  new  release  of  a 
Prizma  Natural  Color  Picture.  It  is  entitled  "A 
Day  with  John  Burroughs,"  the  world's  foremost 
naturalist.  This  picture  is  a  revelation  of  an 
tuiknown  land  of  beauty. 


J.  Stewart  Woodhouse,  author  of  "  Speed  Carr," 
a  forthcoming  Paramount  produc- 
tion for  W'ally  Reid 

Wallace  Reid  Busy  on  Woodhouse 
Story 

Wallace  Reid  is  at  work  at  the  F'amous 
Players-Lasky  studios  in  Los  Angeles  visu- 
alizing the  story,  "Speed  Carr,"  written  by 
J.  Stewart  Woodhouse.  The  picture  is 
being  directed  by  Sam  Woods  and  it  is 
declared  that  this  premises  to  be  one  of 
the  most  entertaining  stories  in  which  this 
star  has  ever  appeared. 

Mr.  Woodhouse,  author  of  the  original 
story,  is  also  director  of  publicity  for  the 
West  Coast  studios  of  Goldwyn  Pictures 
Corporation. 

Kenneth  Hodkinson  on  a  Tour  of 
the  "Big  Four  "  Exchanges 

Kenneth  Hodkinson,  assistant  to  Hiram 
Abrams  and  business  manager  of  United 
Artists  Corporation,  is  on  the  West  Coast, 
visiting  the  Seattle,  San  Francisco  and  Los 
Angeles  branch  offices  of  the  company. 

Mr.  Hodkinson  spent  some  tim.e  at  the 
Chicago  office  of  the  "  Big  Four "  on  his 
way  West  and  will  cover  a  number  of  the 
other  l)ranches  on  his  way  East  again. 
He  also  plans  to  spend  a  little  time  at 
the  studios  of  the  "  Big  Four "  artists  in 
Los  Angeles. 

Hiram  Abram's  policy  of  keeping  his 
field  force  in  closest  possible  touch  with 
the  Home  Office,  has  prompted  him  to  keep 
one  of  his  executives  out  among  the  ex- 
changes almost  continuously.  He  himself 
has  made  a  mimber  of  such  trips  and  Ralph 
Proctor,  assistant  general  m.anager,  has  just 
returned  from  a  long  tour  of  the  exchanges. 

Mr.  Hodkinson  will  be  out  for  about 
three  weeks. 

Famous  Players-Laskv  Buys  Ten- 
Acre  Studio  at  Hollywood 

By  the  recent  purchase  of  approximately 
ten  acres  of  land,  the  Famous  Players- 
Lasky  Corporation  acquires  full  title  to  the 
land  accup'ed  by  the  Lasky  studio  at  Holly- 
wood, ac'ording  to  an  announcement  made 
by  the  officials  of  that  organization. 

Negotiations  for  the  transaction  were 
carried  forward  by  Neil  McCarthy,  at- 
torney for  the  Famous  Players-Laslc\- 
Corporation,  and  representatives  of  the 
Beveridge  estate,  former  owners  of  the 
property. 


"  Treasure  Island  "  Is  Finished  by 
Tourneur;  Has  Good  Cast 

After  more  than  eight  weeks  of  work. 
Maurice  Tourneur  has  completed  his  latest 
production  for  Paramount-Artcrafi, 
"  Treasure  Island,"  and  he  promises  that 
this  production  will  surpass  in  every  detail 
any  of  his  former  successes.  According  to 
word  that  has  come  from  the  Tourneur 
>tudio,  the  story  has  been  worked  out  in 
the  picture  with  careful  attention  to  the 
original  narrative  b}'  Robert  Louis  Steven- 
son. 

Mr.  Tourneur,  in  producing  "  Treasure 
Island,"  is  said  to  have  spared  no  efforts 
in  bringing  together  a  suitable  cast  —  a 
cast,  it  is  claimed.,  in  which  each  individual 
actor  fits  the  part.  It  includes  Shirley 
Mason,  Lon  Chaney,  Joseph  Singleton, 
Harry  Holden,  Charles  Ogle,  Charles  Hill 
Mailes,  Al  Filson,  Wilton  Taylor,  Sydney 
Dean  and  Bull  Montana. 


Lesser  in  Tie-Up  with  Curtiss  Co. 
to  Exploit  '*  Sky-Eye  " 

The  Sol  Lesser  organization  announces 
that  an  exploitation  deal  has  been  closed 
with  the  Curtiss  Aeroplane  Company  in 
conjunction  with  the  exhibition  of  "The 
Sky-Eye,"  the  aero  special. 

The  details  of  this  tie-up,  it  is  reported, 
include  planes  to  fly  over  twenty  leading 
cities  of  the  United  States  and  Canada 
during  the  exhibition  of  the  picture,  drop- 
ping miniature  pictures  of  one  of  the 
aerial  stills.  Arrangem.ents  will  also  be 
made  for  lobby  displays  of  a  Curtiss 
Plane.  The  Curtiss  company  also  expects, 
according  to  reports,  to  inaugurate  an 
advertising  campaign  in  magazines  and  in 
their  own  trade  journals,  in  which  they 
will .  use  stills  and  feature  the  name  of 
the  picture. 

Private    Showing    Given  United 
Offering  in  the  West 

A  special  private  showing  of  the  "  Corsi- 
can Brothers"  was  given  at  the  Iris 
Theatre,  Hollywood,  California,  last  week. 
There  were  present  as  guests  of  Dustin 
Farnum,  the  star,  the  members  of  the  cast, 
a  few  intimate  friends  and  the  employees 
of  the  United  Picture  Theatres  of  Amer- 
ica— -Los  Angeles  exchange. 

After  the  presentation  of  the  drama,  Mr. 
Farnum  pronounced  it  the  very  best  he  has 
e\  er  appeared  in  as  regards  acting,  direc- 
tion, photograph}',  storj-  and  lighting. 

Fox  Reports  a  Large  Expenditure 
to  Make  Realistic  Storm  Scene 

One  scene  in  "  Flames  of  the  Flesh." 
the  Fox  feature  starring  Gladys  Brock- 
well,  represents  the  leading  woman  ter- 
rified by  a  terrible  electric  storm  on  a 
lonely  mountain  road  and  drenched  in  a 
deluge  of  wind-swept  rain.  To  construct 
the  necessarv'  mechanical  devices  and  other 
props  to  stage  this  scene  effectively  and 
with  a  maximum  of  realism  at  the  Fox 
Sunshine  Comedy  Studio,  the  corporation 
reports  that  it  spent  several  thousand 
dollars,  although  the  whole  scene  oc- 
cupied, according  to  the  Fox  report,  only 
a  few  hundred  feet  of  film. 


N  ov  e  VI  b  e  r  2  g  ,   i  9  i  9 


3947 


American  Film  Has  Strong  Cast 


Al  Russel.  Universal  director,  and  cameramen 
busy  taking  scenes  of  "  The  Lion  Man,"  a 
Universal  serial 

Hallmark  Man  Has  Had  Varied 
Theatrical  Experience 

Leon  Britton,  recently  appointed  by 
Frank  Hall,  president  of  Hallmark  Pictures 
Corporation,  as  general  supervisor  of  all 
Hallmark  productions,  is  credited  with  one 
i)f  the  most  varied  theatrical  experiences. 
Prior  to  the  war,  Mr.  Britton  toured  the 
world  with  a  theatrical  company,  playing 
every  important  city  in  the  world. 

W  hen  in  Ptkin,  China,  the  only  available 
theatre  burned  the  week  the  company  was 
to  take  possession  and  in  order  that  the 
populace  might  not  be  disappointed,  Britton 
has  Iniilded  a  new  theatre  of  bamboo  with 
a  seating  capacity  of  twenty-five  hundred. 
He  reports  that  the  house  was  jammed  each 
night  with  the  audience  sitting  cross-legged 
on  the  floor.  Mr.  Britton  was  out  with 
this  company  for  more  than  three  years 
and  played  every  week  of  the  three  years 
without  playing  the  same  city  or  town 
twice.  Before  coming  to  Hallmark,  Mr. 
Britton  was  on  Goldwvn's  directorial  staff. 


"  Six  Feet  Four  "  Supplementary 
Press  Sheet  Now  Available 

In  conjunction  with  the  Pathe  organiza- 
tion, the  American  Film  Company,  an- 
nounces that  it  has  just  put  out  a  special 
press  sheet  on  "  Six  Feet  Four "  supple- 
mentary to  the  material  included  in  its 
regular  Campaign  Book  for  Exhibitors. 
By  way  of  furnishing  practical  sugges- 
tions to  theater-owners  who  booked  this 
picture  with  the  idea  of  backing  it  up  with 
the  right  kind  of  exploitation,  a  series  of 
ads  has  been  developed,  ranging,  it  is  said, 
from  a  single  column  to  a  full  page. 

The  illustrations,  for  the  most  part,  of 
the  poster  variety,  are  strong  line  draw- 
ings. Some  of  these  ads  are  said  to  fol- 
low the  lines  adapted  for  the  advertising  of 
the  biggest  first-run  houses  in  the  country. 


Increased   Business  Necessitates 
Renovation  of  Goldwyn  Office 

It  is  reported  that  the  Goldwyn  offices 
in  Boston  have  just  been  rearranged  and 
the  interior  practically  rebuilt  during  the 
past  week.  This  is  said  to  have  been  done 
in  order  to  properly  handle  the  business 
which  is  reported  to  have  grown  consider- 
ably since  H.  M.  Davis  became  manager 
three  months  ago. 


Intcrestiiijj  Character  Studies  are 
l'"ound  in  "  Eve  in  Exile,"  Cosmo 
Hamilton's  Play 
T  X  consonance  with  its  new  program  of 
"  big  stories  exclusivcl>-  and  big  casts 
specially  engaged  for  the  single  picture  in 
hand,"  the  cast  selected  by  the  .American 
Film  Company  to  support  Charlotte  Walker 
in  the  Cosmo  Hamilton  drama,  "  Eve  in 
Exile,"  is  one  of  really  exceptional  caliber. 
And  it  needed  to  be,  for  the  play,  while 
replete  with  action,  presents  a  series  of 
delicate  character  studies,  worked  out  with 
all  the  charm  and  delightful  incident  for 
which  Cosmo  Hamilton  is  famed.  They 
exact  the  utmost  in  mentality  and  technical 
skill  from  the  players  handling  the  inter- 
pretation. 

Charlotte  Walker,  who  is  at  present 
starring  on  the  speaking  stage  in  "  Tea 
for  Three,"  is  the  ideal  embodiment  of 
"Eve  Ricardo  "  as  visioned  by  the  author. 
Miss  Walker's  interpretation  of  "Eve  " 
adds  new  laurels  to  those  she  has  already 
won  in  legitimate  drama. 

Playing  opposite  her  is  Wheeler  Oakman, 
star  in  his  own  right  and  one  of  the  most 
popular  leading  irien  of  the  screen.  His 
is  the  role  of  "  Paul  Armitagc,"  whoin 
Hamilton  describes  as  poet  and  dreamer ; 
friend  of  children,  animals  and  the  flotsam 
and  jetsam  among  human  beings;  a  lover 


of  birds,  flowers,  fairies  and  the  sea  ;  who, 
having  done  nothing  until  he  is  twenty- 
eight  but  store  up  impressions,  has  settled 
down  to  work  as  a  writer  and  caught  the 
fever  of  creation.  Always  unaffe:ted  and 
"  believable,"  Wheeler  Oakman's  work  in 
this  attractive  role  will  rank  as  one  of  the 
most  finished  performances  of  his  career. 

Thomas  Santschi,  who  enjoys  what  is 
I)ractically  a  corner  on  the  "  brute  market  " 
of  Filmdom,  has  been  assigned  a  part  in 
"  Eve  in  Exile "  that  is  adapted  to  his 
screen  personality.  He  figures  as  "  John 
Sheen"  —  a  morose,  rather  brutal  man  of 
middle  age  who  rides  hell  for  leather,  rules 
his  house  with  a  rod  of  iron,  drinks  hard, 
and  has  no  faith  in  men  or  women. 

Melbourne  MacDowcll,  Harvey  Clark, 
Violet  Palmer  and  Martha  Mattox  are  out- 
standing in  the  cast  for  the  finished  manner 
in  which  they  interpret  their  roles. 

•Cosmo  Hamilton,  who  wrote  the  play; 
Lois  Zellner,  who  made  the  adaptation ; 
Burton  George,  who  handled  the  mega- 
phone ;  Dal  Clawson,  to  whom  the  splendid 
photography  is  credited;  the  American 
Film  Company,  Inc.,  which  made  the 
production,  and  the  cast  entire,  individually 
and  collectively,  are  all  said  to  have  abund- 
ant reason  to  feel  satisfied  with  the  quality 
of  this  third  offering  in  the  "Flying  A's  " 
new  series  of  super-feature  productions. 


Hodkinson's  December  Releases 


A    Benj.    Hampton  'Production,  a 
Drama  Starring  J.  Kerrigan,  and 
a  New  Leah  Baird  Play 
Announced 
'T^  HE   W.   W.   Hodkinson  Corporation 
announces  the  second  Benjamin  B. 
Hampton-Great  Authors'  production,  "  The 
Sagebrushcr,"    by    Emerson    Hough  for 
December  pre-release  engagements  in  the 
largest  American  cities.    The  Hodkinson 
report  also  includes  announcement  of  the 
December  releases  of  a  J.  Warren  Ker- 
rigan screen  play,  "  The  Lord  Loves  the 
Irish,"  and  a  Leah  Baird  production,  enti- 
tled "  The  Capitol." 

"  The  Sagebrushcr,"  besides  being  a 
story  of  love  and  faith,  is  another  strong 
cast  production  with  Roy  Stewart,  Mar- 
guerite de  la  Motte,  Noah  Beery,  Arthur 
Morrison,  Betty  Brice,  Gordon  Russell, 
E.  N.  Wallock,  Thomas  O'Brien  and 
Aggie  Herring.  "  The  Sagebrushcr  "  was 
directed  by  Edward  Sloman,  who  super- 
vised the  production  of  "The  Western- 
ers." 

Pre-release  showings  will  be  held  in 
twenty  or  more  of  the  country's  largest 
cities  for  the  second  and  third  weeks  in 
December,  bookings  already  having  been 
made  as  of  these  dates. 

"  The  Lord  Loves  the  Irish  "  is  a  lively 
comedy  drama  with  a  touch  of  melodrama. 
It  is  a  Robert  Brunton  production  and  is 
directed  by  Ernest  C.  Warde,  who  super- 
vised the  production  of  the  recent  J.  War- 
ren Kerrigan  pictures. 

The,  cast  comprises  Fritzie  Brunette, 
Tames  O.  Barrows,  Wedgwood  Nowell, 
William  EUingford,  Aggie  Herring  and 
the  well-known  character  actor,  Joseph  J. 


Dowling.  "  The  Lord  Loves  the  Irish " 
is  available  for  pre-release  engagements  in 
every  part  of  the  United  States  for  De- 
cember 14th  and  thereafter. 

Leah  -Baird's  third  Augustus  Thomas 
screen-play,  previously  announced  as  to 
title  and  cast,  "  The  Capitol "  is  a  tense 
emotional  society  drama  of  social  and  po- 
litical Washington  —  a  gripping  interest- 
compelling  story  of  a  woman's  fight  for 
her  husband  and  her  honor.  "The  Capi- 
tol "  is  available  for  pre-release  presenta- 
tion in  theatres  for  December  7th  and 
thereafter. 


First  National  Gets  New  Chaplin 
Comedy,  "A  Day's  Pleasure  " 

"A  Day's  Pleasure,"  Charlie  Chaplin's 
fourth  production  made  for  distribution  by 
the  First  National  Exhibitors'  Circuit  has 
been  delivered  to  First  National's  execu- 
tive offices,  it  is  announced. 

In  this  picture,  for  one  of  the  few  times 
since  he  has  been  on  the  screen,  Chaplin 
appears  as  the  father  of  two  bouncing 
twins,  the  husband  of  a  dimpled  wife 
anrl  the  owner  of  a  battercd-and-bent 
automobile  of  popular  make.  The  theme 
of  the  production  follows  closely  on  the 
though  that  often  a  day  of  recreation  is 
the  hardest  day  of  the  week. 

The  family  journeys  forth  to  the  river 
where  it  joins  a  merry  excursion.  A 
rough  voyage,  a  negro  jazz  band,  hot- 
buttered  pop-corn  and  a  typical  Charlie 
Chaplin  fight  are  some  of  the  incidents 
that  are  said  to  make  this  angle  of  "A 
Day's  Pleasure,"  one  of  extreme  delight 
for  an  audience. 


3948 

United  Fully  in  Exhibitor  Hands 


New  Policy  Announced  by  Berst  Will 
Place   Company's   Control  in 
Showman's  Hands 

AN  important  aiiiioiinccment  coming 
from  Mr.  J.  A.  Berst,  President  of 
United  Picture  Theatres  of  America,  will 
bring  into  operation  a  plan  United  offi- 
cials have  had  in  mind  for  some  time,  and 
which  will  place  the  actual  control  and 
business  policy  of  United  in  the  hands  of 
the  exhibitors. 

By  this  cooperative  plan,  United  ex- 
hii)itor  stockholders  in  the  various  ter- 
ritories will  elect  an  exhibitor  committee, 
the  chairman  of  this  committee  will  repre- 
sent his  territory  on  the  National  Board 
of  Directors  of  United,  and  in  this  way 
the  exhiljitors  will  have  a  voice  and  a  vot- 
ing power  in  all  meetings  of  United,  and 
so  shape  the  policies  of  the  company,  be 
active  in  conducting  its  business  affairs 
and  work  in  a  truly  cooperative  way  to 
make  United  bigger  than  ever. 

The  local  executive  committees  will 
operate  in  much  the  same  manner  as  the 
famous  Rotary  Clubs. 

In  the  statement  just  issued  by  Mr. 
Berst  from  the  home  office  he  has  this  to 
say  in  regard  to  the  plans  now  being  put 
into  active  operation : 

"  United  is  about  to  increase  its  Board 
of  Directors  to  thirty-six.  Thirty  of  ttiese 
directors  are  to  be  selected  from  the  dif- 
ferent exchange  centers  according  to  their 
respective  quotas. 

"  This  increase  of  directors  is  in  ac- 
cordance with  the  plan  to  make  United 


bigger  and  greater  than  it  has  ever  been 
before.  It  is  aimed  to  get  exhibitor  co- 
operation throughout  the  United  States  to 
the  fullest  extent  by  giving  exhibitors  the 
say,  not  alone  in  the  operation  of  the 
company,  but  also  by  having  some  one  in 
each  territory  who  shall  be  representative 
of  exhibitors'  sentiment  and  thus  keep  the 
company  in  close  touch  with  existing  con- 
ditions. 

"  The  selection  of  directors  is  to  be  made 
by  the  franchise  holders  in  each  territory. 
We  do  not  desire  to  influence  this  selec- 
tion. As  a  matter  of  fact  the  selection 
should  be  free,  wide  and  open. 

"  For  the  purpose  of  cementing  the  re- 
lationship of  our  large  lx)dy  of  exhibitor 
members  and  of  exercising  the  power  of 
cooperation  locally  as  well  as  nationally,  a 
local  United  Exhibitors  Board  of  Trade, 
with  headquarters  in  our  local  exchanges, 
will  'be  formed.  These  boards  will  work 
along  the  same  lines  as  the  Rotary  Clubs, 
which  have  done  so  much  to  build  up  busi- 
ness cooperation  in  other  lines  of  industry. 
Meetings  will  he  held  once  a  month  and 
the  Board's  are  to  be  most  active  in  the 
management  of  United. 

"  United's  Cincinnati  office  has  already 
formed  one  of  these  Boards  of  Trade,  and 
the  plan  is  working  splendidly,  as  it  places 
the  individual  exhibitor  in  the  position  the 
big  circuits  now  occupy,  for  effective  com- 
bination buying  is  the  greatest  power  in 
this  industry." 

The  above  statement  from  Mr.  Berst 
means  that  the  United^chibitors  will  con- 
trol absolutely  the  busmess  policy  of  the 
organization. 


Music  Service  for  Real  art  Film 


Dr.  Reisenfeld  Composes  Settings  for 
"  Mystery   of   Yellow    Room ;  " 
Helps  to  Exploit  Picture 

DR.  HUGO  REISENFELD,  director  of 
the  Rialto  and  Rivoli  Theatres,  has 
been  commissioned  by  Isaac  Wolper,  Presi- 
dent of  the  Mayflower  Photoplay  Cor- 
poration to  furnish  musical  settings  for 
the  "  Mystery  of  the  Yellow  Room,"  an 
Emile  Chautard  production.  Realart  Pic- 
tures Corporation  is  having  the  music  pub- 
lished and  will  distribute  it  as  a  part  of  the 
exhibitor  service  on  this  production. 

The  benefit  to  exhibitors  of  this  plan  was 
proved,  it  is  said,  at  the  Washington  show- 
ing of  the  "  Mystery  of  the  Yellow 
Room,"  when  the  first  compositions  of  Dr. 
Reisenfeld  were  tried  out  in  conjunction 
with  the  screen  showing.  According  to  re- 
ports their  incorporation  into  the  per- 
formance, which  Tom  Moore  staged  at  his 
Rialto  Theatre  in  the  capital  city,  sub- 
stantially aided  in  making  "  The  Mystery 
of  the  Yellow  Room"  the  record-breaking 
production  it  was. 

The  use  of  the  musical  background  has 
been  developed  by  the  alert  exhibitors  of 
the  country  to  a  highly  artistic  point,  and 
in  going  a  step  farther  in  this  direction 
Realart  officials  feel  that  they  are  materi- 
ally assisting  the  exhibitor  in  getting  the 
most  out  of  a  Realart  presentation.  The 
valuable  custom  of  furnishing  a  set  of 
musical  cues  to  accompany  motion  pictures 


is  to  be  made  even  more  valuable  to  the 
exhibitor  by  the  addition  of  original  themes 
for  each  Mayflower  special. 

It  is  stated  that  Dr.  Reisenfeld's  musical 
themes  will  henceforth  be  made  into  cuts 
and  printed  in  Rcalart's  campaign  books 
for  exhibitors.  This  is  said  to  be  an  en- 
tirely new  departure  in  the  make-up  of 
these  exhibitor  aids  and  will  contribute, 
according  to  Realart  sponsors,  to  a  better 
and  superior  showing  of  Realart  produc- 
tiions.  The  plan  of  having  original  musical 
themes  for  Realart's  special  follows  the 
company's  early  announced  intention  of  co- 
operation and  special  service  for  exhibitors. 


O'Brien  Enjoys  no  Respite  from 
Work  Between  Productions 

Myron  Sclznick,  a  short  time  back, 
thought  that  his  producing  organization 
had  established  an  unbeatable  record  for 
speed  and  efficiency,  when  Olive  Thomas, 
finishing  her  fourth  Selznick  picture,  "Out 
Yonder,"  on  Thursdav,  began  work  on  her 
fifth,  "Out  Of  The  Night."  the  following 
Monday.  But  now,  according  to  reports, 
the  Selznick  studio  staff  has  enabled  Eugene 
O'Brien  to  beat  that  record.  O'Brien,  un- 
der the  direction  of  William  P.  S.  Earle, 
finished  his  third  Selznick  picture,  "The 
Broken  Melody,"  on  a  Friday  and  the  next 
morning  he  had  begun  his  fourth,  "His 
Wife's  Money,"  with  Ralph  Ince  at  the 
megaphone. 


Motion  Picture  N  e  w  s 


lien  Wilson,  star  of  Hallmark  Picture  Corpora- 
tion's serial,  "  The  Trial  of  the  Octo,.us  " 

Starts  World-Wide  Exploitation  of 
"  Broken  Blossoms  "  Film 

George  Bowles,  general  European  mana- 
ger for  Guy  Croswell  Smith,  Ltd.,  sailed 
Saturday  on  the  "  Lapland  "  for  Paris  after 
a  stay  of  three  weeks  in  America  complet- 
ing plans  for  the  foreign  distribution  of 
D.  W.  Griffith's  "  Broken  Bloosoms "  for 
which  firm  he  will  direct  the  disposal  of 
this  picture  for  the  entire  world  outside  of 
the  United  States  and  Canada. 

As  soon  as  Mr.  Bowles  reaches  Europe 
he  will  complete  arrangements  for  elabo- 
rate productions  of  "  Broken  Blossoms  "  at 
leading  theatres  in  Paris  and  London  and 
when  these  campaigns  are  launched  will 
establish  branches  in  the  other  capitals  and 
distributing  centres  of  Europe  and  Asia. 
The  Scandinavian  countries  and  all  of 
South  America  have  been  disposed  of  for 

Broken  Blossoms."  Negotiations  will  be 
completed  this  week  for  the  sale  of  the 
entire  Orient  and  other  disposals  of  the 
Griffith  production  will  follow  in  rapid 
order. 

Mr.  Bowles  will  also,  for  Guy  Croswell 
Smith,  Ltd.,  handle  the  distribution  for 
Europe  and  Asia  of  Mr.  Griffith's  other 
great  success,  "Intolerance." 

Hodkinson  Sells  Foreign  Rights  on 
Three  Starring  Vehicles 

The  Hodkinson  Foreign  Department  last 
week  concluded  the  sale  of  J.  Warren 
Kerrigan's  two  Robert  Brunton  produc- 
tions, "A  Wh'lc  Man's  Chance"  and  "The 
Joyous  Liar."  as  well  as  "  The  Blue  Bon- 
net," starring  Billie  Rhodes,  to  the  Inter- 
national Variety  and  Theatrical  Agency  for 
China,  India,  Burma,  Ceylon,  Straits  Set- 
tlement, Dutch  East  Indies  and  South 
Africa.  A.  George  Smith,  general  man- 
ager, conducted  negotiations  for  the  Inter- 
national Agency  for  the  foreign  rights. 


Bee  Hive  Gets  "  The  Red  Viper  " 

Mr.  R.  C.  Cropper,  President  and  Gen- 
eral Manager  of  the  Bee  Hive  Film  Ex- 
changes, in  Chicago,  Indianapolis  and 
Milwaukee,  announces  the  purchase,  for 
the  states  of  Illinois,  Indiana  and  Wis- 
consin, of  the  Tyrad  Feature,  "The  Red 
Viper."  "  The  Red  Viper "  will  be  re- 
leased as  a  Bee  Hive  Special  Feature,  in 
addition  to  the  regular  Bee  Hive  program. 


November     p  ,   /  p  /  p 

The  "Photoplay  Magazine  Screen 
Supplement"  for  November 

"  Shooting  desert  i>laiul  stiitT  "  tor  the 
coming  Cecil  B.  DeMillc  production, 
"  Male  and  Female,"  is  to  be  the  itr.port- 
ant  feature  of  the  new  tenth  issue  of 
"  Photoplay  Magazine  Screen  Supple- 
ment," announced  by  Vice-President  E.  W. 
Hammons  for  release  in  November 
through  the  exchanges  of  the  Educational 
Films  Corporation  of  America. 

The  sunny  beaches  of  Santa  Cruze  — 
off  the  coast  of  California  —  provide  the 
locations,  while  Gloria  Swanson,  Thomas 
Meigham,  Bebe  Daniels,  Theodore  Roberts 
and  Lila  Lee  are  a  few  of  those  included 
in  the  line-up  of  players  engaged  in  mak- 
ing M.  DeMille's  sliver-sheet  adaptation 
"of  J.  M.  Barrie's  play,  "  The  Admirable 
Crichton." 

Mrs.  Charley  Chaplin,  Bessie  Barriscalc, 
Pauline  Frederick,  Eddie  Polo  and  others 
of  note  will  be  "at  home"  for  their  ad- 
mirers in  the  forthcoming  reel.  There  will 
be  a  ramble  through  Hollywood  gardens 
with  Mildred  Harris  Chaplin  and  her  Di- 
rector; and,  a  little  later  on,  various  scenes 
of  Pauline  Frederick  with  her  mother  at 
home. 


Must  Not  Hold  Stop- Watch  On 
The  Efficient  Continuity  Writer 

Eugene  Mullin,  scenario  writer  and  edi- 
tor who  has  just  come  East  to  head 
Goldwyn's  scenario  department  in  Xew' 
York,  in  an  interview  on  his  arrival  ar- 
raigned many  of  the  present  methods  of 
continuity  writing,  summing  up  his  con- 
clusions in  the  declaration,  "  The  continuity 
writer  should  have  as  much  time  on  his 
script  as  the  director  is  allowed  when  it  is 
filmed." 

"  Too  many  producers  have  an  idea  that 
a  five-reel  continuity  can  be  written  in  a 
week  or  two,"  said  Mr.  Mullin.  "  It  is 
true  that  it  is  possible  to  set  down  in  rota- 
tion a  number  of  scenes  sufficient  to  make 
a  five-reel  picture  in  that  time,  but  there 
is  more  to  genuine  continuity-writing  than 
finishing  a  certain  number  of  scenes  within 
a  limited  time.  It  is  my  experience  that  a 
script  cannot  be  completed  with  deference 
to  actual  constructive  ideas  within  less 
than  Idur  or  five  weeks." 


Joe   L.    Merrick.    Field    Manager  Robertson- 
Cole  Dist.  Corp. 


3949 

"U"  Plans  District  Publicity 


Harry  Rice  Explains  Plan  Whereby 
There  Will  be  Ten  Key  Cities ; 
to  Greatly  Aid  Exhibitor 

WITHIN'  a  year  the  theory  of  na- 
tional publicity-exploitation  service 
at  the  producers'  expense,  of  which  Tark- 
ington  Baker  was  a  pioneer  and  perhaps 
the  originator,  has  borne  fruit. 

\\'ithin  a  year  the  Uni\ersal  publicity 
organization  has  grown  from  two  men  to 
37  men.  That  in  itself  is  sufficient  proof 
that  the  idea  was  a  worthy  one.  Recent 
comments  in  different  trade  publications 
have  praised  the  idea  and  have  asked  the 
exhibitor  to  make  use  of  this  free  serv- 
ice from  the  producer. 

After  a  year's  experimenting  and  in- 
\estigation  a  new  plan  for  the  handling  of 
Universal  publicity  has  been  announced 
by  Harry  Rice,  Universal's  publicity  di- 
rector. The  plan  will  become  cffccti\c 
within  the  next  six  weeks.  As  outlined 
the  plan  will  create  10  district  supervisors 
in  the  country,  each  with  three  to  five  as- 
sistants in  the  neighboring  cities.  All  of 
the  10  supervisors  will  be  in  constant  touch 
with  the  New  York  office. 

.•\lthough  the  publicity-exploitation  men 
will  be  under  the  supervision  of  the  dis- 
trict supervisor  each  will  receive  direct 
from  the  Xew  York  office  information 
and  material  the  same  as  has  been  the  cus- 
tom in  the  past.  The  district  manger  will 
of  course  receive  a  similar  copy,  etc.,  and 
will  instruct  and  advise  his  assistants  as 
to  placing  the  publicity. 

Each  of  the  10  district  managers  will 
make  a  trip  monthly  over  his  entire  ter- 
ritorj-  making  personal  calls  on  newspaper 
offices  and  exhibitors.  Exhibitors  in  each 
territory  will  be  asked  to  call  upon  the 
Universal  service  man  at  any  time  for 
any  purpose  whether  it  be  exploiting  a 
production  or  selling  tickets  in  the  box 
office. 

The  time  for  impressing  the  newspaper 
editor,  according  to  Mr.  Rice,  was  never 
so  ripe  as  it  is  now.  Within  the  past 
year,    investigation    shows,    more  news- 


papers have  adapted  daily  and  bi-weekly  col- 
umns de\otcd  to  pictures  than  in  any  year 
prc\ious.  The  most  conscr\ative  of  news- 
papers have  been  compelled  to  heed  the 
call  of  the  Exhibitor  and  producer.  The 
picture  art  ranking  as  it  does  in  industry 
to-day  has  beat  down  the  barriers  erected 
to  films  some  10  years  ago  when  two-reel 
productions  were  the  standard.  To-day 
the  reader  of  the  newspaper  wants  to 
know  what  the  picture  folk  arc  doing  and 
editors  have  admitted  that  their  circula- 
tion has  increased  two-fold  after  the  in- 
stallation of  a  picture  page. 

One  of  the  duties  of  the  Universal  serv- 
ice men  will  be  to  propagate  the  idea  of 
picture  publicity  and  its  value.  To  ob- 
tain the  maximum  amount  of  publicity  in 
newspapers  will  be  the  creed  of  the  Uni- 
versal service  men. 

There  will  be  10  key  cities,  nine  in  the 
United  States  and  one  in  Canada.  With 
the  exception  of  the  Canada  office  each  of 
the  key  cities  will  be  related  through  the 
district  manager  to  other  cities  in  the  same 
vicinity.  The  assistants  to  the  district 
inanagers  will  be  located  in  the  branch  city 
offices. 

Following  is  a  list  of  the  key  cities  and 
their  subsidiaries :  San  Francisco,  super- 
vising Los  Angeles,  Portland  and  Seattle ; 
Denver,  supervising  Butte,  Mont.,  and  Salt 
Lake;  Chicago,  supervising  Milwaukee  and 
Indianapolis;  St.  Louis,  supervising  Okla- 
homa City  and  Kansas  City;  Minneapolis, 
Supervising  Des  Moines  and  Omaha; 
Cleveland,  supervising  Cincinnati,  Detroit 
and  Buffalo;  Philadelphia,  supervising 
Pittsburg;  Charlotte,  N.  C,  supervising  At- 
lanta and  Dallas,  Tex. ;  New  York,  super- 
vising Boston.  Toronto  will  be  the  Cana- 
dian key  cit}-. 

At  the  present  time  only  three  per- 
manent district  managers  have  been 
chosen.  They  are  George  DeKruif  for 
Chicago,  R.  N.  Engle  for  St.  Louis,  and 
J.  A.  Daly  for  Charlotte,  X.  C.  Mr.  Rict 
announces  that  Banks  Winter  of  Mil- 
waukee will  be  assigned  in  one  of  the 
tcrritor-cs 


Aywon  Has  New  Serial  Ready 


Xathan  Hirsh  Announces  a  Fifteen- 
Episode  Chapter-Picture  With 
Lillian  \\'alker  in  Lead 
A  X   important  announcement  has  been 
issued   from  the  offices  of  Nathan 
Hirsh,  president  of  the  Aywon  Film  Cor- 
poration, at  729  Seventh  avenue,  New  York, 
to  the  effect  that  there  has  been  placed  on 
the  market  a  new  serial  which  is  entitled 
"SI, 000,000  Reward."     This  serial  which 
consists  of  15  episodes  of  two  reels  each 
was  made  for  the  Aywon  Film  Corporation 
by  the  Grossman  Pictures  Corporation  of 
Ithaca,  Xew  Y'ork. 

The  production  is  described  as  one  with 
"breath-taking  situations,"  and  the  Aywon 
officials  feel  that  this  fact  coupled  with  the 
appeal  of  the  story  involved  will  result  in 
its  enthusiastic  reception  on  the  part  of 
the  motion-picture  audiences.  In  addition- 
this  chapter  picture  has  the  advantage  of 


featuring  a  popular  screen  artist  in  the 
leading  feminine  role.  Miss  Lillian  Walker. 

Understanding  the  real  value  of  adver- 
tising for  future  success  of  serials,  Mr 
Hirsh  has  arranged  for  a  big  national  ad- 
vertising campaign.  Billboards  and  news- 
papers throughout  X'cw  York  and  X'ew 
Jersey  will  come  in  for  their  share  of  the 
advertising.  The  national  advert'sing 
campaign  will  be  of  a  thorough  character, 
according  to  the  announcement  at  hand, 
and  every  exhibitor  who  book.?  this  produc- 
tion will  derive  valuable  assistance  from 
the  Aywon  Film  Corporation.  The  release 
date  for  the  first  appearance  of  this  serial 
will  be  announced  later. 


Edwin  Carcwe  has  just  completed  for  Pathe  re- 
lease, a  powerful  n'odern  drama  in  seven  reels, 
under  the  working  title,  "The  Web  of  Lies,"  with 
Dolores  Cassinelli  as  the  star.  It  is  the  second 
feature  in  which  he  has  directed  the  young  star. 


3950 


Motion  Picture  News 


"Systematize,  Progress"  Slogan 


Jesse  Goldberg  of  Frohman  Corpora- 
tion Says  Production  End  of  Busi- 
ness is  far  Behind  the  Times 
/"COMMENTING  on  an  editorial  which 
recently  appeared  in  The  News,  and 
delving  into  further  detail  anent  the  lack 
of  business  system  in  production  of  pic- 
tures, Jesse  L.  Goldberg,  general  manager 
of  the  Frohman  Amusement  Corporation, 
last  week  wrote  the  following  article : 

"The  process  of  stablizing  production 
and  distribution  is  a  matter  of  time  and  ex- 
perience and  all  forms  of  extravagance  and 
the  bitter  experiences  which  the  pioneers 
and  progressive  spirits  encountered  are  but 
the  natural  evolutions  that  attend  progress 
in  every  new  created  industry. 

"As  much  time  and  forethought  is  given 
by  executives  to  the  eradication  of  waste 
and  the  saving  of  lost  motion  as  to  the 
formulation  of  pohcy  with  respect  to  the 
character  and  creation  of  productions 
themselves.  The  editorial  of  Mr.  William 
A.  Johnston  in  the  Motion  Picture  News 
of  November  15th,  entitled  'Percentage  is 
Coming,'  is  merely  an  expression  of  a  pro- 
gressive spirit  and  while  one  may  properly 
disagree  with  the  conclusions  voiced  in  the 
editorial  it  nevertheless  proves  that  to-day 
the  brains  of  industry  are  striving  toward 
a  business-like,  logical  and  sj'stematic  de- 
monstration of  production  and  distribution. 

"  But  while  theatres  are  operating  at  a 
minimum  of  expense  and  a  maximum  of 
profit,  and  while  the  distributing  'branch  of 
producing  organizations  are  striving  to- 
ward the  same  end  nevertheless  the  pro- 
duction branch  of  the  industry  has  woe- 
fully failed  to  keep  march  with  the  prog- 
ress of  the  distributing  and  exploiting 
agency. 

"  By  this  I  mean  that  while  books  evi- 
dencing the  cost  of  production  may  be  kept 
with  scrupulous  accuracy  yet  there  is  lack- 
ing a  check  upon  cost  and  a  systematization 
of  production  expenditure.  Studios  are  not 
receiving  the  maximum  of  endeavor  with 
a  minimum  of  expense. 

"  Now '  this  may  be  but  a  natural  and 
perfectly  human  situation  under  the  cir- 
cumstances. The  director  w'll  order  what 
he  wants,  the  carpenter  and  the  studio  stafif 
generally  likewise,  but  do  not  sit  and  think 


'  where  can  we  save,'  and  '  where  can  we 
do  one  thing  better  than  another  without 
adding  to  the  cost  of  production.'  Yet 
there  is  a  solution.  Industrial  Democracy, 
or  the  establishment  of  a  community  of  in- 
terest in  the  production  of  motion  pictures, 
to  my  mind  is  the  solution  for  the  present 
exorbitant  cost  of  production,  and  with 
this  solution  the  Producer,  Exchange  and 
Theatre  would  realize  a  profit  far  in  excess 
of  present  returns. 

"  By  industrial  democracy  or  community 
of  interest  I  mean  this.  If  the  executive 
with  the  aid  of  competent  assistants  were 
to  approximate  in  advance  the  cost  of  pro- 
duction setting  a  maximum  sum  and  then 
dividing  50  per  cent  of  any  amount  less 
than  that  cost  among  the  producing  staff 
and  cost  in  the  proportion  that  their  salary 
bears  to  such  50  per  cent,  of  the  amount 
so  saved  in  addition  to  their  regular  com- 
pensation, I  vouchsafe  the  statement  that 
cost  of  production  would  be  reduced  any- 
where from  15  per  cent  to  50  per  cent  on 
each  production.  It  is  easy  to  recognize 
that  this  dividend  to  employees  would 
amount  to  an  astounding  figure  which 
would  be  in  turn  duplicated  as  an  added 
profit  to  the  producer  or  in  turn  could  per- 
mit his  productions  to  be  booked  at  a  re- 
duced figure  and  yet  net  him  a  larger  per- 
centage of  profit  than  he  now  realizes, 
industrial  democracy  in  the  production  of 
motion  pictures  I  mean  further  that  the 
destinies  of  productions  should  not  be  left 
alone  in  the  hands  of  a  production  manager 
and  the  director  but  that  everyone  who  has 
a  hand  in  the  making  of  the  picture,  from 
the  carpenters  and  scenic  artist,  including 
the  cameraman,  property  man,  technical  di- 
rector and  director,  up  to  the  executive  in 
charge  of  production,  should  confer  to  the 
end  that  the  knowledge  of  each  may  be 
utilized  for  the  benefit  of  the  whole. 

"It  seems  and  sounds  like  a  simple  solu- 
tion of  the  high  cost  of  production,  and 
Mr.  Johnston  was  right  when  he  said, 
'  What  we  need  in  this  business  to-day 
above  any  other  factor  is  —  Construction- 
ists.' 

"  We  have  to  have  them. 
"  That  is  just  what  is  meant  when  it  is 
often  said  that  we  lack  enough  big  men." 


Comments  on  Leonard  Contract 


Frank  C.  Hall  of  Hallmark  Voices 
Enthusiasm  over  Prospects  of 
Champion's  Screen  Success 
T^RANK  C.  HALL,  president  of  Hall- 
■»-  mark  Pictures  Corporations,  in  com- 
menting on  the  Leonard-Hall- Ascher  En- 
terprises, Inc.,  contract,  signed  last  week 
which  calls  for  the  services  of  Benny 
Leonard,  champion  lightweight  boxer  of 
the  world,  to  star  in  a  15  episode  serial, 
to  be  produced  and  distributed  throughout 
the  world  by  Mr.  Hall,  expressed  himself, 
in  part,  as  follows : 

"The  outline  of  the  story  wh'ch  will 
serve  as  the  vehicle  for  the  champion  in 
his  debut  on  the  screen,  calls  for  "  loca- 
tions"  in  15  different  cities,  each  c'ty  serv- 
ing the  background  for  an  episode  of  the 
serial  which  will  be  15  episodes  of  two 


reels  each.  This  novel  manner  of  produc- 
tion will  afford  the  lightweight  champion 
a  publicity  and  advertising  backing  never 
before  accorded  a  serial  star. 

"  When  we  signed  Leonard  to  the  serial 
contract  we  placed  much  confidence  in  his 
ability  to  act  and  since  we  have  seen  him  in 
tests  made  and  run  in  private  projection, 
all  concerned  have  come  to  the  conclusion 
that  Benny  is  an  actor  as  well  as  a  fighter. 

"  In  signing  Benny  Leonard  as  a  star  in 
a  serial  production,  I  believe  that  I  have 
satisfied  an  insistent  demand  from  the  pub- 
lic to  see  the  world's  champion  lightweight 
boxer  in  the  role  of  a  motion  picture 
actor."   

The  power  of  imagination  i.s  well  illustrated  in 
the  National  Film  Corporation's  "Smilinp  Bill'[ 
Parsons'  two-reel  comedy  "His  Own  Medicine." 
released  by  Goldwyn  Distributing  Corporation,  Xo- 
vember  2nd. 


Metro  Will  Resume  Production  in 
East;  Expands  Foreign  Control 

A  policy  of  expansion  for  Metro  Pic- 
tures Corporation,  em.bradng  a  resump- 
tion of  production  in  the  East  on  the  same 
large  scale  as  now  conducted  in  the  West 
and  the  extension  of  activities  to  the  de- 
veloping foreign  field,  was  announced  re- 
cently by  Richard  A..  Rowland,  president 
of  Metro  and  Screen  Classics,  Inc. 

Production  in  the  East  will  be  resumed 
early  in  the  coming  spring.  Metro  has  re- 
newed its  lease  on  its  West  Sixty-first 
street  studios,  overlooking  Columl)us  Cir- 
cle. Metro's  new  program  which  will  mean 
no  vital  change  in  policy  except  in  the 
extension,  according  to  Mr.  Rowland,  of 
facilities  to  improve  the  quality  of  "fewer, 
and  better"  pictures. 

Director-General  Karger  will  supervise 
all  productions  in  the  East  and  West,  Mr. 
Rowland  announced.  He  will  di\ide  his 
time  about  equally  between  the  East  and 
the  West  when  production  commences  in 
the  61st  street  studios. 

According  to  reports,  Mr.  Rowland  dur- 
ing his  recent  trip  to  Europe,  concluded 
an  arrangement  by  which  Metro  produc- 
tions will  be  distributed  in  Great  Britain 
by  Jury's  Imperial  Pictures,  Ltd.,  of  which 
Sir  William  Jury  is  managing  director. 
On  a  trip  to  Rome  he  arranged  to  distri- 
bute in  this  country  productions  of  Bertini, 
the  great  Italian  actress,  acclaimed  the  suc- 
cessor to  Eleanor  Duse,  which  were  made 
by  the  Caesar  Film  Company. 


Berst   Voices    Regret    of  United 
Upon  Departure  of  Lee  A.  Ochs 

In  commenting  on  the  resignation  of  Lee 
-\.  Ochs  from  the  United  Pictures  Thea- 
tres of  America,  Mr.  J.  A.  Berst,  Presi- 
dent of  the  organization  makes  this  state- 
ment : 

"It  is  with  deep  regret  that  we  have  ac- 
cepted the  resignation  of  Lee  A.  Ochs  as 
an  officer  of  United  for  not  only  have  I 
the  highest  personal  regard  for  him  but 
feel  that  he  has  helped  build  up,  by  his 
keen  understanding  of  the  exhibitor,  the 
largest  organization  of  theatres  in  the 
world.  He  has  worked  tirelessly  to  make 
L'nited  the  powerful  factor  in  the  industry 
that  it  is  to-day,  and  it  is  onlj-  because 
he  feels  the  time  is  now  ripe  for  him 
to  enter  other  fields  of  endeavor  that  we 
have  accepted  his  resignation." 


Selznick  to  Picturize  Plays  by 
James  Montgomery  is  Report 

Myron  Selznick  and  James  Montgomerj-. 
author  of  many  Broadway  successes,  evi- 
dently have  been  conferring  together  of 
late,  for  news  has  just  leaked  out  that 
Selznick  pictures  will  have  first  call  on 
most  of  Mr.  Montgomerj's  future  work, 
according  to  reports. 

It  is  probable  that  selznick  stars  will  not 
only  play  the  screen  version  of  many  of 
Mr.  Montgomery's  plays,  but  that  he  will 
supply  them  with  original  stories  also. 
Some  of  his  best  known  work,  which  ran 
on  Broadwaj-  for  many  months,  includes 
"Ready  Aloney,"  "Going  L^p,"  "Nothing 
But  The  Truth"  and  "The  Aviator." 


November  2  g ,  1919 


3951 

Films  Inc.  Signs  Miss  Calvert 


Ralph    Krilard  who  will   play  the  "  lead  "  in 
the    Kamous    Players-Lasky    production,    "  The 
Cost  •■ 


Serial  Rights  Go  to  Pioneer  For 
New  York  and  North  New  Jersey 
The  rights  to  "  The  Lurking  Peril " 
serial  for  New  York  City  and  State  and 
Northern  New  Jersey  have  been  acquired 
by  the  New  York  Pioneer  exchange,  and 
within  the  next  few  days  an  exploitation 
campaign  which,  it  is  said,  will  reach 
every  exhibitor  in  that  territorj',  will  be 
started.  It  is  expected  that  the  serial  w^ill 
be  released  simultaneously  at  both  the 
New  York  and  Buffalo  exchanges  of  the 
Pioneer. 

The  leading  roles  of  "  The  Lurking' 
Peril  "  are  in  the  hands  of  Anna  Luther 
and  George  Larkin.  It  is  reported  that 
this  serial  is  a  round  of  thrills  and  ex- 
citement "  in  which  George  Larkin  and 
Miss  Luther  do  everything  from  leaping 
from  Mazing  aeroplanes  in  midair  to 
walking  from  the  roof  of  one  skyscraper 
to  the  roof  of  another." 


Bee-Hive   to   Distribute  Essanay- 
Chaplin  and  Kremer  Features 

Mr.  R.  C.  Cropper,  president  and  general 
manager  of  the  Bee  Hive  Film  Exchange 
Co.,  has  completed  arrangements  whereby 
his  Bee  Hive  Film  Exchanges  in  Milwau- 
kee, Chicago  and  Indianapolis,  will  dis- 
tribute the  first  Essanay  features  in  which 
Charlie  Chaplin  was  starred,  namely  "  The 
Champion,"  "  Work,"  "  Jitney  Elopement  " 
and  "  By  the  Sea." 

According  to  reports,  Mr.  Cropper  has 
also  closed  negotiations  with  Mr.  Victor 
Kremer  of  the  Victor  Kremer  Feature 
Films  Company,  whereby  his  Exchanges 
will  distribute  a  series  of  10  features  to 
be  made  by  the  Kremer  Company.  These 
features  will  go  into  the  regular  Bee  Hive 
Feature  program  of  two  features  a  month. 


Christie  Comedies  Handled  by 
Three  New  Exchanges 

Three  more  exchanges  that  will  handle 
Christie  comedies  have  just  been  an- 
nounced. They  are  the  Electric  Theatre 
Supply  Compan3^  1309  Vine  street,  Phila- 
delphia, the  Capitol  Film  Service,  Mather 
Building,  Washington,  D.  C,  and  the 
Capitol  Film  Service,  210  North  Charles 
street.  Baltimore. 


New  Concern  For  First  Time  Gives 
Inkling    of    Plans ;  Eastern 
Production  Planned 

MISS  CATHERINE  CALVERT  has 
left  the  forces  of  the  Famous  Play- 
ers-Lasky Corporation  to  be  one  of  the  stars 
of  Films,  Incorporated,  the  newest  motion- 
picture  producing  corporation.  Miss  Cal- 
vert will  be  featured  in  this  company's  first 
super-photoplay,  the  production  of  which 
is  in  fact  now  under  way. 

Although  Films,  Incorporated,  was  char- 
tered under  the  New  York  State  laws  nine 
months  ago  and  its  oflicers  have  been 
working  out  its  ambitious  program  to  the 
point  of  actual  operation,  the  work  has 
been  done  so  quietly  that  this  is  the  first 
announcement  of  its  plans,  in  fact  the  first 
public  announcement  of  the  corporation's 
existence.  While  the  company  will  special- 
ize for  a  time  in  the  making  of  big  features 
with  famous  stars,  produced  by  notable 
directors,  its  program  for  the  coming  year 
covers  most  branches  of  picture  making, 
including  comedies  of  an  entirely  new 
character. 

Catherine  Calvert's  first  production  for 
Films,  Incorporated,  is  an  intensely  in- 
teresting present  day  adventure  romance 
by  Captain  Sabine  W.  Wood. 

The  officials  of  Films,  Incorporated,  are 
specialists  in  their  respective  lines. 

William  W.  Young,  president  and  gen- 
eral manager,  in  addition  to  his  notable 
career  as  journalist  in  Chicago  and  New 
York  and  as  editor  and  publisher  of  na- 
tional magazines,  has  for  many  years  been 
identified  with  the  motion-picture  industry 


Joe   Brandt   Reports   Exhibitor  In- 
terest    Livened  Following 
Boston  Presentation 

FOLLOWING  its  successful  opening 
at  Boston,  where  it  opposed  three  of 
the  industry's  greatest  stars  as  a  box  oflice 
attraction,  "  The  Confession,"  latest  pro- 
duction of  the  National  Film  Corporation, 
has  been  an  object  of  interest  to  distribu- 
tors. 

Joe  Brandt,  general  represcntatixc  of 
the  National,  has  already  sold  some  of  the 
important  Eastern  territory,  and  has  re- 
cei\ed  many  offers  from  other  sections. 
He  thinks  so  much  of  the  picture,  which 
stars  Henry  Walthall  in  one  of  his  most 
impressive  roles,  that  he  has  not  let  a 
great  deal  of  the  territory  go  as  yet. 

The  Boston  press  waxed  enthusiastic 
over  the  production,  all  of  them  agreeing 
upon  its  artistic  merit,  and  its  originality 
of  plot  —  original  without  spoiling  the  im- 
pressiveness  and  power  of  its  theme.  In- 
deed, one  critic  declared  that  it  war- 
ranted comparison  with  only  two  other 
productions  ever  presented  the  public, 
"The  Birth  of  a  Nation"  and  "Broken 
Blossoms."  From  the  way  it  went  over 
from  the  box  office  standpoint  in  Boston, 
the  New  York  tra'de  is  ready  to  believe  it. 

George  H.  Davis,  who  with. Brandt,  is 
in  charge  of  the  sales  and  exploitation  of 
the  feature,  has  returned  to  New  York 


in  both  the  artistic  and  business  ends. 
.\mong  pictures  he  has  produced  person- 
ally is  "Alice  in  Wonderland,"  a  six-reel 
photoplay  which  is  rated  as  the  standard  of 
its  type. 

Edward  Marshall,  chairman  of  the  com- 
mittee on  production,  is  an  international 
figure  in  journalism  and  literature.  He 
lias  spent  a  busy  life  finding  out  what  the 
public  wants  for  its  information  and  enter- 
tainment and  supplying  it,  which  shoidd 
make  his  judgment  in  the  selection  of 
screen  sulijects  invaluable.  Few  men  have 
a  wider  acquaintance  with  famous  novel- 
ists, playrights  and  literary  men  of  all 
kinds  both  here  and  abroad. 

Among  the  m.ernbers  of  the  board  of 
directors  of  Films,  Incorporated,  is  J.  J. 
Flannery,  secretary  of  the  National  Secur- 
ity Company  of  New  York.  The  vice- 
president  is  S.  Kantrowich,  who  for  five 
years  has  been  general  manager  of  the 
Eskay  Harris  Feature  Film  Co.,  and  is 
one  of  the  better  known  men  in  the  mar- 
keting end  of  the  film  business.  Joseph 
J.  Macdonald,  secretary  and  treasurer, 
formerly  in  the  banking  business  in  Can- 
ada, has  organized  several  large  and  suc- 
cessful companies  in  this  country  and  re- 
cently has  made  a  close  study  of  the  mo- 
tion-picture industry,  especially  in  the  mat- 
ter of  applying  modern  efficiency  methods 
to  the  various  departments. 

Films,  Incorporated,  is  already  planning 
a  complete  studio  plant  in  the  East,  but 
in  the  meantime  is  fortunate  in  having  the 
largest  outdoor  studio  grounds  on  Man- 
hattan Island. 


and  is  receiving  callers  at  the  oflice  of  the 
National  Film  Corporation  at  1600  Broad- 
way. Mr.  Davis  made  an  extended  trip 
through  the  Western  States,  during  which 
time,  of  course,  the  importance  and  value 
of  "The  Confession"  was  not  left  un- 
mentioned. 

As  an  artistic  feature  production,  "The 
Confession  "  makes  its  bid  not  only  from 
the  excellence  of  its  cast,  but  from  the 
perfection  of  its  direction,  settings  and 
photography.  As  the  first  big  produc- 
tion of  the  National,  it  was  not  allowed 
to  leave  the  studio  until  the  last  detail 
had  been  attended  to,  and  the  editors 
had  viewed  it  many  limes.  Also,  as  the 
first  production  of  this  rapidly  developing 
company,  it  was  not  release  1  until  it  rep- 
resented the  standard  insisted  upon  by  its 
executives. 

"The  Confession"  will  be  released  for 
its  premier  New  York  performance  within 
a  short  time,  according  to  Brandt. 


Alice   Lake   Signs   Contract  with 
Metro  of  Five  Year  Tenure 

The  Metro  Pictures  Corporation  an- 
nounces that  Maxwell  Karger  recently 
closed  a  contract  with  Alice  Lake,  where- 
by the  young  actress  has  agreed  to  appear 
in  the  Screen  Classics,  Inc.,  productions 
exclusively  for  the  next  fi\e  years. 


Heavy  Bidding  on  ''Confession" 


3952 


Motion  Picture  News 


European  Film  Buyers  Need  Aid 


Otherwise  David  Howells  says  Amer- 
ican Exhibitor  Will  Pay  More 
by  Loss  of  Foreign  Rentals 

AMERICAN  exhibitors  soon  will  be 
obliged  to  pay  higher  rentals  to  make 
up  the  loss  of  income  from  foreign  sales 
unless  American  producers  and  distributors 
go  to  the  aid  of  European  buyers  and 
renters  and  assist  them  in  sohing  the  very 
serious  problems  which  determine  the 
future  of  American  productions  abroad, 
according  to  Da\id  P.  Howells,  who  has 
just  returned  from  a  six  months'  trip  of 
investigation  in  England,  France,  Ireland, 
Scotland,  Russia,  Germany,  Austria,  Swit- 
zerland, Norway,  Sweden  and  Spain. 

Existing  conditions,  he  declares,  are  com- 
pelling foreign  producers  to  speed  up  their 
plans  for  competition  with  American  manu- 
facturers, and  tuilcss  a  certain  remedy  is 
found  to  relieve  the  present  situation,  the 
foreign  markets  will  be  closed  to  pictures 
made  in  this  country. 

"And  this  would  mean,"  he  continues, 
"  that  the  American  producers  will  look 
to  the  American  exhibitors  to  make  up 
the  deficits  by  paying  higher  rentals." 

Mr.  Howells'  trip  was  made  in  behalf 
of  First  National  Exhibitors'  Circuit,  for 
whose  productions,  with  the  exception  of 
the  Chaplin  comedies,  his  export  firm  of 
David  P.  Howells,  Inc.,  is  the  foreign 
agency. 

"  The  situation  abroad  is  a  menace  to 
the  future  of  American  productions  in 
Europe,"  said  Mr.  Howells.  "  Consider 
for  a  moment  the  conditions  that  exist. 
Productions  that  were  released  in  this 
country  two  years  ago,  and  which  were 
sold  in  Europe  at  that  time  for  cash,  are 
just  now  being  released  there.  The  buyers, 
or  renters  there,  who  paid  their  money  for 


"The 

Reports  From  Exhibitors  in  Many  Big 
Centers  Show  Wide-Spread  In- 
terest in  the  Production 
ii'T^  HE    HELLION,"    the  American 
Film  Company's  recently  released 
drama  in  which  hypnotic  power  plays  so 
important  a  part,  is  said  to  he  selling  at  a 
fast  pace  in  all  sections  of  the  colmtr^^  It 
is  stated  that  exhibitors  everywhere  are 
finding  this  picture  to  be  a  marked  success. 

John  Keane,  manager  of  the  Band  Box 
Theatre  in  Chicago,  who  has  hooked  "The 
Hellion"  for  a  seven-day  run,  says: 

"  There  are  few  fans  who  will  not  re- 
•spond  to  the  fascination  of  a  play  in  which 
occult  power  is  featured.  I  am  confideni 
of  a  record-breaking  week." 

William  Notes,  manager  of  the  Criterion 
Theatre  in  Washington,  D.  C,  writes : 

"  With  the  unusual  plot,  the  superb 
emotional  acting,  and  the  interesting 
chance  '  The  Hellion '  ofifers  for  the  most 
sensational  exploitation,  I  am  confident  that 
this  picture  is  going  to  hang  up  some  new 
records  for  our  box-ofiflce.  I'm  on  for  a 
three-day  run !  " 

"  The  Hellion  "  has  been  booked  for  the 
Princess  in  Springfield,  111.  Kunz  Brothers, 


them  two  years  ago,  have  had  to  wait  until 
now  before  they  could  realize  any  return 
of  what  they  invested,  and  it  will  be  an- 
other year  before  the  rentals  reach  the 
\  olume  that  will  give  them  a  profit. 

"  Could  American  producers  and  dis- 
tributors afford  to  wait  two  years  to  get 
back  the  money  they  spend  for  each  pro- 
duction, and  then  tide  themselves  over  for 
another  year  for  the  profits?  If  they  could, 
I  doubt  that  they  would? 

"  But  that  is  the  condition  abroad  which 
is  of  first  importance  to  the  United  States. 
European  exhibitors  have  their  programs 
booked  solidly  for  18  months  in  advance. 
Productions  that  are  being  sold  in  Europe 
to-day  with  American  trade-marks,  and 
for  which  the  manutacturers  here  are  re- 
ceiving cash,  will  not  be  released  over  there 
for  two  years. 

"  The  war  is  largely  responsible.  For 
two  years  the  foreign  renters  did  not  re- 
ceive any  new  American  films.  The  con- 
sequence is  that  they  are  just  24  months 
behind  American  production.  It  cannot 
continue.  The  bu3  ers  and  renters  are  going 
to  exhaust  their  cash  resources. 

"  The  prices  asked  by  American  repre- 
sentatives of  certain  film  concerns  here  arc 
from  50  to  300  per  cent  higher  than  the\ 
were  a  year  ago,  and  this  increase,  with 
the  low  rate  of  exchange,  brings  the  cost 
of  productions,  in  terms  of  foreign  cur- 
rency, to  such  a  -high  point  that  it  is  be- 
coming prohibitive. 

"  In  France  and  England  big  prcducing 
enterprises  are  being  launched,  with  the 
chief  arguments  to  prospecti\e  investors 
the  facts  about  the  rates  of  money  ex- 
change between  European  countries  and 
America  which  enables  the  foreign  manu- 
facturers now  to  compete  on  an  cjual  cash 
l)asis  with  our  prr  ducrs  here. 


Selling  Fast 

managers  of  the  house,  have  in  preparation 
several  startling  features  in  connection 
with  the  screening  of  this  thriller.  In 
Chicago  "  The  Hellion "  is  in  great  de- 
mand, the  Strand,  Owl,  A\on,  Prairie, 
\'ictoria.  Archer,  Halfield,  Boulevard,  Tri- 
angle and  Pickford,  being  among  the  most 
recent  additions  to  the  list. 

A.  C.  Adams,  manager  of  the  Olympic 
Theatre  in  Sioux  Falls,  S.  D.,  has  con- 
tracted for  a  seven-day  run,  and  The 
Strand  in  Aberdeen,  S.  D.,  is  showing 
"  The  Hellion "  at  an  early  date.  In 
Brooklyn  the  popular  Normandy,  Amphion 
and  Park  Theatres  will  present  this  un- 
usual drama,  and  in  New  York  proper  the 
City  Hall  Theatre  has  contracted  for  the 
film.  The  Cohoes  Amusement  Company, 
Cohoes,  N.  J.,  have  also  engaged  "  The 
Hellion  "  for  an  early  date. 


Tyrad  Plans  to  Aid  Exhibitor 

Tyrad  Pictures,  Inc.,  announces  through 
Matthias  Radin,  its  president,  the  for- 
mation of  a  system  that  will  benefit  ex- 
hibitors interested  in  the  Tyrad  produc- 
tions. Branches  have  been  located  in  Bos- 
ton, Philadelphia,  Pittsburgh  and  Buffalo. 


Doris  Kenyon  is  star  in  "  The  Bandbox "  a 
W.  W.  Hodkinson  release. 


Belgian  Royalty  See  Pictures  In 
The  Making  on  the  Ince  Lot 

When  King  Albert  and  Queen  Elizabeth 
<  f  Belgium  visited  Southern  California 
last  v. eek  one  of  their  principal  desires 
was  to  see  motion  pictures  made,  and  they 
spent  a  great  portion  of  the  time  they 
were  in  Los  Angeles  at  the  Thomas  H. 
Ince  Studios  at  Culver  City,  where  a 
special  program  had  been  arranged  for 
the  entertainment  of  the  roj-alty,  under  the 
personal  supervision  of  Mr.  Ince,  who  was 
in  charge  of  the  royal  party  from  the  time 
they  arrived  at  the  studio  until  they  left. 

The  King  and  Queen  saw  Charles  Ray 
make  a  number  of  scenes,  under  the  di- 
rection of  Jerome  Storm,  in  an  old-fash- 
ioned country  barn  erected  at  the  studio; 
and  watched  Hobart  Bosworth,  under  the 
direction  of  Irvin  Willat,  do  several  dives 
for  the  second  Ince  special  release  "  Be- 
low the  Surface,"  in  a  big  tank  at  the 
studio  along  the  edge  of  which  a  par- 
tially wrecked  submarine  had  been  con- 
structed. Douglas  MacLean  and  Doris 
May  had  their  first  opportuiiity  to  play 
before  royalty  and  the  camera  at  the  same 
time  in  scenes  for  "  Mary's  Ankle,"  under 
the  direction  of  Lloyd  Ingraham. 

Rev.  C.  C.  Marshall  Will  Edit  Non- 
Theatrical  Films  For  Churches 

Rev.  Dr.  Chester  C.  Marshall,  pastor  of 
St.  James  Methodist  Episcopal  Church, 
director  of  the  Division  of  Stereopticans. 
IMotion  Pictures  and  Lectures  of  the  ^leth- 
odist  Contenaiy  Conservation  Comm.ittee 
and  for  years  an  exponent  of  motion  pic- 
tures in  religious  work,  will  edit  films  of 
the  Non-Theatrical  Distribution  Depart- 
ment of  Famous  Players-Lasky  Corpora- 
tion for  use  in  Protestant  churches,  ac- 
cording to  the  announcement  made  jointly 
by  Dr.  Marshall  and  Famous  Players- 
Lasky  November  13. 

Suggestions  will  be  made  bv  Dr.  Marsh- 
all as  to  available  films  for  Sunday  night 
services  with  outlines  of  prooosed  ser- 
mons. Inquiries  addressed  to  Dr.  Marsh- 
all in  care  of  Famous  Players-Lasky  Cor- 
poration, 485  Fifth  avenue,  are  being  for- 
warded to  him.. 


He  ion" 


3953 

Warner  Bros.  Have  Selig  Serial 


November  2  g  ,   i  g  i  9 

Hollander's  Store  and  Rose  Room 
of  Plaza  "Shot"  in  "Skin  Deep" 

Among  the  interiors  that  will  be  seen  in 
Hobart  Henley's  production  o£  "  Skin 
Deep "  is  the  Rose  Room  of  the  Plaza 
Hotel,  where  five  hundred  persons,  includ- 
ing, it  is  said,  artists,  actors  and  critics  of 
note,  gathered  one  night  last  week  to  be 
present  during  the  "shooting"  of  a  dinner 
scene  for  the  picture. 

Later,  when  Emmy  and  Patty,  the  prin- 
cipal characters  of  "  Skin  Deep,"  w  ent  on 
a  shopping  tour,  over  seventy  employees 
of  Hollander's  establishment  on  Fifth  Ave- 
nue became  temporary  photoplayers  in  sev- 
eral scenes  "  shot "  for  that  production. 
Much  to  the  surprise  of  the  participants, 
after  working  for  a  few  hours,  they  were 
summoned  to  the  lunch  room  on  the  top 
floor  where  they  found  generous  lunch- 
boxes  from  Mendel's  restaurant. 


Demand  For  "  The  Blue  Bonnet  " 
Maintains  a  High  Pace 

"  The  Blue  Honnct "  continues  to  be  held 
in  high  esteem  among  the  big  exhibitors, 
according  to  an  announcement  received 
from  the  Hodkinson  office.  The  organiza- 
tion points  to  the  reported  "  steady  stream 
of  contract  bookings  received  at  the  Hod- 
kinson home  office  "  and  also  to  the  "  many 
re-arrangements  of  schedules  made  by 
scores  of  first-run  houses  to  give  the  Rlllie 
Rhodes  production  early  playing  dates." 

Hodkinson  managers  have  reported  an- 
other banner  week  of  business  on  "  The 
Blue  Bonnet  "  and  they  claim  there  is  every 
indication  that  it  will  soon  attain  the  high 
mark  set  for  it  by  the  producers,  the 
National  Film  Corporation  of  America,  and 
the  Hodkinson  organization. 

Ad  Service  to  Assist  Buyers  of  The 
Hall  Room  Boy  Comedies 

In  order  to  accommodate  the  demand  of 
various  state  right  buyers  who  are  secur- 
ing first  runs  in  the  theatres  of  the  country 
for  the  Hall  Room  B03'  Comedy  series, 
Tack  and  Harry  Cohen  will,  beginning  this 
week,  issue  a  complete  advertising  service 
in  connection  with  each  release.  This  will 
be  inaugurated  with  the  Hall-Room-Boys 
two-part  comedy,  entitled  "Nothing  but 
Xer\  e."  .\  complete  press  sheet,  including 
stories  for  newspapers  and  programs,  as 
well  as  photos  mats  and  cuts  w'ill  be  issued 
with  each  release. 

Plans  are  now  being  made  to  carry  also 
a  series  of  advertisements  in  the  news- 
napers  throughout  the  country  which  pub- 
lish recularly  the  cartoons  of  the  Hall 
Room  Boys,  drawn  by  H.  A.  McGill. 

Keanan    Buel    Finishes  Hallmark 
Picture,  Starring  Anna  Lehr 

Keanan  Buel  has  finished  his  first  pro- 
duction for  Frank  G.  Hall  Famous  Di- 
rectors' Pictures.  It  is  a  screen  version 
of  an  original  story  by  J.  L.  Burke  adapted 
and  scenarized  by  John  Glavey,  starring 
Anna  Lehr,  who  is  supported  by  Ralph  Kel- 
lard,  John  Charles,  Frank  T.  Murdock,  Wil- 
liam Carr  and  Dorothy  W^alters. 

Mr.  Hall  announces  that  the  production, 
as  yet  untitled,  will  be  released  on  the 
Famous  Directors'  Series  the  latter  part 
of  November  or  the  first  of  December. 


"The   Lost   City"    Lon^  Heralded 
Said  to  be  Exceptional  Thriller; 
on  State  Right  Basis 

THE  mystery  of  the  distribution  rights  of 
Colonel  Selig's  Animal  Serial,  "  The 
Lost  City,"  has  at  last  been  solved.  Nu- 
merous reports  have  been  in  circulation 
that  Lou'S  B.  Mayer  purchased  from  Col. 
Selig  the  world  rights,  but  now  it  is  au- 
thentically aimounced  that  the  Warner 
Bros.,  after  having  paid  what  is  said  to  be 
a  record  price  for  serials,  have  secured  the 
.American  and  Canadian  distribution  rights, 
the  foreign  rights  being  coiuroUed  by  the 
Export  and  Import  Co. 

The  serial  which  has  been  under  pro- 
duction at  the  Selig  Studio  in  California, 
is  claimed  to  be  the  greatest  of  its  kind 
ever  made.  Juanita  Hansen  is  being 
Starred  while  George  Cheseboro.  Hector 
Doin  and  Frank  Clark  are  in  the  support. 
The  serial  is  being  directed  by  E.  A. 
Martin  under  the  personal  supervision  of 
Colonel  Selig.  "  The  Lost  City,"  which 
was  written  by  Frederic  Chapin,  is  a 
screen  story  of  the  jungles  of  darkest 
Africa.  It  deals  with  American  explorers 
who  arrive  in  Africa  via  aeroplane  on  a 
hunting  expedition.  They  engage  a  slave 
trader  to  make  preparations  for  their  hunt 
in  the  imexplored  jungle.  Some  slaves  are 
brought  in  from  a  neighboring  tribe. 
.\mong  them  is  a  beautiful  white  girl. 
One  of  the  American  explorers  bribes  his 
way  into  the  stockade  and  learns  that  the 
white  girl  is  a  princess,  her  father  being 
a  king  of  the  Lost  City,  which  is  inhabited 
by  white  men,  far  to  the  south. 


Vitagraph  Director  Has  Achieved 
Noteworthy  Results  on  Screen ; 
Has  Had  Adventurous  Career 
'T^  HE  career  of  Tom  Terriss.  if  chroni- 
cled,  would,  according  to  reports, 
sound  much  like  some  of  the  stories  that 
he  has  successfully  transferred  to  the 
screen.  He  was  born  in  London,  and  in 
his  earlier  days  he  sailed  before  the  mast, 
figuring  at  one  time,  it  is  said,  in  a  mutiny 
on  the  high  seas.  During  this  period  ot 
his  life  he  traveled  around  the  earth  twice, 
touching  at  all  the  important  ports  on  the 
globe.  At  another  time  he  is  said  to  have 
crossed  the  Sahara  Desert  with  two 
friends  and  later  to  have  written  an  ac- 
count of  their  experiences,  which  appeared 
in  serial  form  in  Lord  NorthclifTe's  Daily 
Mail  under  the  title  of  "  Three  Men  on  a 
Wheel  through  Algeria." 

On  his  return  to  London,  he  accepted  a 
proposition  to  produce  some  of  Charles 
Dickens'  works  on  the  stage,  and  appeared, 
it  is  said,  in  the  leading  theatres  of  the 
United  Kingdom  at  the  head  of  his  own 
company.  At  the  inception  of  the  World 
Film  Corporation,  Mr.  Terriss  and  his 
company  were  engaged  to  produce 
"Scrooge,"  "The  Old  Curiosity  Shop," 
and  "The  Mystery  of  Edwin  Drood  "  foi 
that  organization.  Vitagraph  next  acquired 
the  services  of  Mr.  Terriss,  and  since  his 


She  tells  of  her  capture  while  out  horse- 
back riding  with  her  sister  straying  i)eyond 
forbidden  boundaries,  against  their  father's 
wishes.  Her  sister  is  sent  back  with  the 
demand  that  her  father  surrender  his 
kingdom  while  Zoolah,  the  princess,  is  kept 
a  hostage.  She  is  sold  to  the  various 
tribes  until  captured  by  an  English  ivory 
hunter  who  learns  that  she  is  a  princess 
and  schemes  to  force  her  into  marriage  so 
that  he  may  obtain  the  treasures  of  the 
lost  city.  The  American  explorer  who  is 
ill  love  with  the  princess  endeavors  to  help 
her  make  her  escape  from  the  treacherous 
hands  of  the  English  ivory  hunter.  Wild 
animals  figure  all  through  the  production. 
Lions,  tigers  and  leopards  are  slain  before 
the  camera  eye.' 

.\  canil>al  village  is  destroyed  by  a  mad 
elephant  on  its  rampageous  tour  of  de- 
struction. Many  other  scenes  in  animal 
life  will  be  shown  that  have  never  before 
been  seen  on  the  screen. 

.According  to  the  enthusiastic  reports  of 
those  who  have  seen  the  first  three  epi- 
sodes, which  have  just  arrived  in  New 
York,  it  is  in  a  class  by  itself  for  dare- 
deviltry  and  thrills. 

Juanita  Hansen  has  many  escapes  and 
while  only  eight  of  the  fifteen  episodes  are 
finished,  four  performers  have  already  re- 
ceived serious  injuries,  which  will  give  an 
idea  of  the  dangers  in  "making  a  picture 
with  wild  animals. 

\  tremendous  advertising  campaign  is 
being  planned  which  will  be  announced 
later. 

The  serial  will  be  sold  on  a  state  right 
l)asis 


appointment  to  the  directorial  staff  of  thai 
company  he  has  turned  out  such  successes 
as:  "The  Third  Degree,"  "The  Lion  and 
the  Mouse,"  "  The  Climbers,"  and  "  The 
\'engeancc  of  Durand." 

.A.lice  Joyce  is  the  Vitagraph  star  w-ith 
whom  Mr.  Terriss  has  been  associated 
most  often  in  his  capacity  as  director  oi 
\'itagraph  features.  At  the  present  time, 
however,  he  is  engaged  in  producing  "  The 
Fortune  Hunter"  in  which  Earle  Williams 
is  being  starred. 


Edwin    Carewe    Directs  Dolores 
Cassinelli  in  Pathe  Feature 

Edwin  Carewe,  who  recently  organized 
his  ow-n  producing  unit,  makes  his  debut 
as  a  Pathe  director,  with  the  release  of 
"  The  Right  to  Lie,"  a  seven-reel  feature, 
on  November  16th.  Dolores  Cassinelli 
leads  in  this  Pathe  feature. 

Exceptional  selling  aids  are  supplied  by 
Pathe  in  connection  with  "The  Right  to 
Lie."  The  play  is  one  that  readily  adapts 
itself  to  an  unusual  type  of  exploitation, 
and  Pathe  looks  for  wide  awake  exhibitors 
to  take  the  fullest  advantage  of  this  fact. 

The  cast  supporting  Miss  Cassinelli  in 
this  picture  includes:  Frank  Mills,  Joseph 
King,  Warren  Cook,  Grace  Reals,  George 
Deneubourg,  Claire  Granville  and  \'iolet 
Read. 


Terriss  Has  Enviable  Record 


3954 


Goldwyn  Holiday  Presentations 


Appropriate    Tenor    of    Season  in 
"Jinx,"  "Silver  Horde"  and 
Other    Films    on  List 

GOLDW'YX  Pictures  Corporation,  ac- 
cording to  the  latest  information  re- 
ceived from  the  home  office  of  that  com- 
pany, has  prepared  a  Hst  of  unusually 
strong  releases  for  the  Christmas  and  New 
Year's  holiday  season.  A  number  of  the 
productions  now  nearing  completion  at  the 
Culver  Citj'  Studios  will  be  ready  for  dis- 
tribution at  that  time,  including  the  pic- 
turization  of  Rex  Beach's  tremendously 
popular  novel,  "  The  Silver  Horde,"  and 
the  adaptation  of  Rupert  Hughes'  famous 
work,  "  The  Cup  of  Fury,"  an  Eminent  Au- 
thors production. 

Following  the  fall  series  of  pictures, 
which  still  will  be  new  to  many  exhibitors, 
Goldwyn  plans  to  give  exhibitors  more 
surefire  box  office  attractions  that  will  as- 
sure the  success  of  full  Goldwyn  Weeks 
covering  the  holiday  period.  The  sales- 
men in  the  twenty-two  ex?hanges,  who  for 
the  past  two  months  have  been  making  a 
drive  for  Goldwyn  Weeks  with  remarkable 
results,  are  renewing  their  efforts  for  ex- 
tended bookings  on  the  strength  of  the 
pictures  now  in  prospect. 

It  is  recognized  that  children  are  a 
particularly  important  factor  in  Christmas 
holiday  entertainment  and  that  there  is  no 
time  during  the  year  when  an  exhibitor 
has  a  better  opportunity  to  clean  up  on  his 
matinee  business,  if  he  secures  the  right 
sort  of  a  picture.  With  this  fact  in  view, 
Goldwyn  salesmen  are  making  a  special 
drive  on  "Jinx,"  the  new  Mabel  Normand 


production,  that  has  been  called  by  ex- 
perienced showmen,  "  the  best  matinee 
picture  ever  screened."  Though  not  limited 
in  its  appeal  to  any  particular  type  of 
audience,  it  is  among  the  comparatively 
few  photoplays  that  are  bound  to  delight 
a  gathering  of  youngsters  as  well  as  their 
elders.  Exhibitors  already  are  planning 
special  Saturday  morning  presentations  of 
"  Jinx  "  for  club  and  school  audiences. 

The  phenomenal  popularity  of  Rex 
Beach  pictures,  the  latest  one,  "  The  Girl 
From  Outside,"  having  eclipsed  at  first 
run  houses  even  the  records  made  by 
earlier  Beach  releases,  has  caused  ex- 
hibitors to  await  with  considerable  ex- 
pectancy the  coming  of  "  The  Silver 
Horde,"  judging  from  the  number  of 
letters  of  inquiry  received  at  the  Goldwyn 
office. 

"  Jubilo,"  a  Will  Rogers  picture  that  bids 
fair  to  be  even  a  greater  hit  than  "  Al- 
most a  Husband,"  is  another  Goldwyn 
production  that  will  be  in  circulation  in 
time  for  holiday  booking.  "  Flame  of  the 
Desert,"  probably  the  most  magnificent  of 
all  the  Geraldine  Farrar  pictures,  is  an  at- 
traction that  justifies  extensive  exploitation 
and  an  extended  run,  whereas  Pauline 
Frederick  in  "The  Loves  of  Lettj-,"  an 
adaptation  of  Sir  Arthur  Wing  Pinero's 
play  "  Letty,"  is  a  sure  box  office  asset. 

In  arranging  the  release  of  Goldwyn 
Pictures,  particular  care  has  been  taken  to 
provide  variety  in  subject  matter  and 
appeal,  so  that  an  exhibitor  looking  for  a 
full  week's  bookings  may  have  no  difficulty 
in  providing  sufficient  contrast. 


Paramount  Releases  for  Nov.  16 


DeMille's  "Male  and  Female"  and 
Ince's    "  Twenty-Three    and  a 
Half  Hours  Leave "  Ready 

THE  Paramount-Artcraft  schedule  foi 
November  16th  calls  for  the  release 
on  that  date  of  Cecil  B.  DeMille's  super- 
special  production,  "  Male  and  Female." 
and  the  first  Thomas  H.  Ince  production, 
in  which  Douglas  MacLean  and  Doris 
May  appear  as  co-stars,  "  Twenty-Three 
and  a  Half  Hours  Leave." 

The  DeMille  production  enjoys  unusual 
distinction  for  two  reasons.  It  is  the  first 
of  the  plays  of  Sir  J.  M.  Barrie  to  be  pre- 
sented as  a  screen  feature- — it  is  an  adap- 
tation of  "  The  Admirable  Crichton " — 
and  it  is  declared  to  be  the  crowning 
achievement  of  Mr.  DeMille's  career; 
Jeanie  Macpherson  prepared  the  adapta- 
tion and  Major  Ian  Hay  Beith,  lecturer  and 
author,  acted  in  an  advisory  capacity  dur- 
ing the  filming  of  the  production. 

Thomas  Mcighan  and  Gloria  Swanson 
play  the  leading  roles.  Among  the  other 
members  of  the  notable  cast  are :  Lila 
Lee,  Theodore  Roberts,  Raymond  Hatton, 
Robert  Cain,  Bebc  Daniels,  Alildrcd  Rear- 
don,  Julia  Faye,  Maym  Kelso,  Edward 
Burns  and  Wesley  Barry. 

Mary  Roberts  Rinehart  wrote  "Twenty- 
Three  and  a  Half  Hours  Leave,"  and  it 
appeared  in  the  Saturday  Evening  Post,  at- 
tracting so  much  attention  that  Mr.  Ince 
seized  upon  it  as  a  suitable  story,  it  is  said. 


in  which  to  introduce  his  new  stars,  Doug- 
las MacLean  and  Doris  May.  Agnes  John- 
ston wrote  the  scenario. 

Mr.  Ince  provided  his  young  stars  with 
good  support,  the  cast  including  Thomas 
Guise,  Maxfield  Stanley,  Wade  Botiler, 
Alfred  Hollingsworth,  N.  Leinsky  and 
Jack  Nelson. 


Rene  Guissart  of  Tourncur  Staff 
Wins  Fame  as  a  Camera  Man 

Associated  with  the  Maurice  Tourneur 
Productions  in  the  capacity  of  camera- 
man is  a  young  man  who,  it  is  reported, 
knows  the  business  of  motion-picture 
photography  from  tripod  to  film  and  every- 
thing between.  He  is  Rene  Guis'.^art  —  a 
Frenchman  by  birth,  '  an  American  by 
choice.  For  many  years  he  was  manager 
of  the  Reutlinger  studios  of  Paris  and 
later  held  the  same  position  with  the  Felix 
Company.  From  there  he  went  to  the 
Eclair  Company,  and  later  came  to  Amer- 
ica where  he  has  risen  to  be  one  of  the 
leading  camera  men  of  this  countrj'. 

Before  joining  the  Tourneur  forces,  Mr. 
Guissart,  according  to  reports,  was  asso- 
ciated with  D.  \^^  Griffith  and  Allan  Dwan. 
"  Woman,"  "  The  Life  Line,"  "  The  Broken 
Butterfly,"  "  Victory,"  "  The  County  Fair," 
and  "  Treasure  Island "  are  some  of  the 
productions  which  he  has  photographed 
for  Matlrice  Tourneur. 


Motion  Picture  News 


REALART  CONTRACTS 

Heavy     Bookings  Reported 
From  Many  Points 

THE  contract,  announced  last  week 
by  the  Realart  Pictures  Corpora- 
tion, which  resulted  in  the  exten- 
sive tie-up  between  the  preceding 
organization  and  the  Jensen-von-Herberg 
chain  of  picture-theatres  in  the  Northwest, 
is  now  complete  in  all  details,  according 
to  the  report  from  the  Realart  offices. 

Prominent  among  many  other  con- 
tracts announced  by  Realart  this  week  are 
the  well  known  Victoria  Theatre  at 
Rochester,  N.  Y.,  for  which  a  contract  was 
closed  by  H.  E.  Wilkinson,  Realart  manager 
at  BufTalo,  with  Mr.  Jack  Farren,  the 
proprietor.  Among  "other  contracts  are : 
The  Orpheum  at  Akron,  Ohio,  Bert 
Botzum,  proprietor;  the  Dome  Theatre  at 
Youngstown,  Ohio,  Joseph  Trunk,  pro- 
prietor ;  and  the  Majestic  Theatre,  Col- 
umbus, Ohio,  Max  Stern,  proprietor. 

These  Ohio  contracts  were  closed  by 
Realart's  Cleveland  manager,  J.  B.  Reilly 
who  announces  that  the  recent  visit  of 
Constance  Binney,  one  of  the  company's 
stars,  in  person  with  her  stage  company 
"  39  East "  has  started  a  Realart  boom  in 
that  part  of  the  country. 


Spanish  Author  Calls  Pearl  White 
Best  Known  Film  Star  in  World 

According  to  a  Fox  report  at  hand, 
Vicente  Blasco  Ibanez,  the  Spanish  novelist 
now  visiting  the  United  Slates,  believes 
Pearl  \\'hite  is  the  most  popular  motion 
picture  actress  in  the  world.  The  writer 
paid  this  tribute  to  the  star  while  on  a 
visit  to  the  Fort  Lee  Studios  of  Fox  Film 
Corporation. 

In  the  course  of  his  tour  of  the  studios, 
the  author  was  asked  for  his  opinion  as  to 
the  leading  actress  of  the  screen.  He  is 
reported  to  have  said :  "  I  think  Pearl 
White  is  far  and  away  the  most  popular 
screen  star  in  the  world.  In  France  and 
Spain  —  in  fact,  all  over  Europe  and  South 
America,  Miss  White  is  known  by  all  per- 
sons who  attend  motion  picture  entertain- 
ments. The  French  and  the  Spanish  con- 
sider her  the  ideal  U-pe  of  American  girl ; 
they  are  carried  away  with  her  dash  and 
nerve ;  her  spirited  acting  captivates  them 
and  her  daring  evokes  their  enthusiasm." 


C.  G.  Sullivan,  Ince  Scencirioist, 
On  World  Tour  for  Material 

According  to  an  announcement  just  re- 
ceived from  the  Ince  Studio  in  Culver  City, 
C.  Gardner  Sullivan,  the  screen  author, 
wnll  leave  New  York  about  January-  15 
for  a  two  years'  tour  of  the  world. 

It  is  stated  that  Mr.  Sullivan  will  not 
be  limited  to  any  particular  itinerary-,  but 
will  just  "  browse "  around  and  drop  in 
at  whatever  place  he  feels  inclined.  The 
purpose  of  his  tour,  it  is  announced,  is 
that  he  may  store  up  a  supply  of  mental 
notes  for  future  scenarios  for  Thomas  H. 
Ince  productions  for  Paramount-Artcraft. 
Mr.  Sullivan  will  be  accompanied  on  his 
tour  by  Mrs.  Sullivan. 


November  2  g ,  1 9  i  Q 


3955 


A  Contract  Record  that  Counts 


E.  Coit  Albertson  and  Gladden  James  in  "  Who's 
Vour  Brother?  "  produced  by  Curtis  Pictures  Corp. 

D.  W.  Griffith  and  Company  Go  to 
Florida  to  "  Shoot  "  Scenes 

David  W'ark  Griffith,  will  arrive  in 
Miami,  Florida,  on  Wednesday,  Nov.  19th., 
direct  from  New  York  City,  accompanied 
by  more  than  forty  members  of  his  staff 
of  players,  photographers,  executives  and 
mechanical  aides. 

Among  the  prominent  Griffith  players  in 
the  party  are  Clarine  Seymour,  Carol 
Dempster,  Richard  Barthelmess,  Kate 
Bruce,  Creighton  Hale,  Herbert  Sutch, 
Anders  Randolph,  Porter  Strong,  Adolphe 
Lestina  and  Florence  Strong.  G.  W. 
Bitzer,  Mr.  Griffith's  chief  camera  expert, 
John  Lloyd,  personal  representative,  and  J. 
A.  Manning,  company  manager,  are  also 
with  Mr.  Griffith. 

The  party  will  remain  in  Florida  lor  at 
least  eight  week's  taking  scenes  for  two 
of  Mr.  Griffith's  forthcoming  productions, 
it  is  said. 


London  Firm  Buys  Rights  to  the 
Clara  Young  Films  for  Abroad 
Clozenberg  Brothers  of  London  pur- 
chased the  rights  to  the  Clara  Kimball 
Young  productions  for  Great  Britain,  this 
week,  it  is  said.  The  transaction  was 
consummated  by  one  of  the  firm  who 
made  the  trip  here  specially  to  buy  these 
films.  The  Equity  Company  maintains 
that  this  deal  knocks  in  the  head  the  re- 
ports, said  to  be  emanating  from  abroad, 
to  the  effect  that  there  is  in  contempla- 
tion a  boycott  against  American-made 
pictures. 

Australia,  Canada,  South  Africa  and 
Egj-pt  have  also  been  sold  to  British  buy- 
ers by  the  Equity  Company  for  all  the 
forthcoming  Clara  Kimball  Young  ma- 
terial. 


Reports    "  When    Bearcat  Went 
Dry  "  as  Winning  Much 
Approval 

According  to  the  reports  from  the  offices 
of  the  World  Pictures,  exhibitors  who  are 
showing  the  feature  '  When  Bearcat  Went 
Dn,- "  are  sending  in  a  great  number  of 
testimonials  attesting  to  the  marked  popu- 
larity with  which  the  picture  is  being  re- 
ceived. The  World  Pictures  is  handling 
the  distribution  of  this  production. 


Robertson-Cole  Releases   Shown  in 
Stretch  of  New  York  Houses; 
What  Kirkpatrick  Says 

MOTION  picture  exhibitors  throughout 
the  world  have  their  eyes  focused 
on  the  pictures  which  arc  run  in  the 
Broadway  motion  picture  houses.  It  is  a 
well-known  "fact  that  if  the  people  of  the 
great  city  take  kindly  to  ^  picture,  then 
the  smallest  to  the  largest  exhibitor  in  any 
part  of  the  United  States  feels  safe  in 
booking  the  features  which  have  made 
good  from  a  box-office  standpoint  in  Xe\» 
York  City. 

W  hat  is  believed  to  be  a  record  for  any 
motion  picture  concern  in  New  York  City 
is  heralded  by  Robertson-Cole  in  ainiounc- 
ing  that  every  motion  picture  house  on 
Broadway  from  59th  street  to  185th  street, 
each  and  every  week  in  the  year  play  to 
capacitj'  houses  with  at  least  one  Robert- 
son-Cole production. 

Officials  of  the  Robertson-Cole  Company 
declare  that  this  contiinied  run  in  the  best 
patronized  temples  of  the  silent  drama  is 
absolute  proof  that  the  Robertson-Cole 
pictures  carry  a  100  per  cent  attraction 
weight  to  every  house  that  contracts  for 
these  features. 

Those  who  have  followed  the  best  meth- 
ods of  playing  to  capacity  houses  arc,  it 
is  pointed  out,  emphatic  in  their  demand 
for  stars  in  each  and  every  production  pro- 
vided of  course  that  the  indiv  dual  has 
proven  box-office  value.  The  men  behind 
the  Robertson-Cole  releases  believe  that 
the  record  made  "by  the  Broadway  houses 


and  the  continued  box-office  receipts  of 
their  productions  is  ample  proof  of  their 
worth  and  that  the  Robertson-Cole  stamp 
of  approval  has  come  to  mean  a  great  deal 
to  these  exhibitors. 

"  We  are  convinced  that  when  a  dis- 
criminating exhibitor  takes  the  time  to  in- 
terest himself  in  Robcnson-Cole  produc- 
tions wc  will  get  his  business  and  en- 
couragement," said  A.  S.  Kirkpatrick,  vice- 
president  and  general  manager  of  the  Rob- 
ertson-Cole Distributing  Corporation,  in 
discussing  the  unanimity  of  the  Broadway 
exhibitors  who  are  booking  Robertson- 
Cole  attractions.  "  We  are  endeavoring  to 
make  every  production  powerful  enough  in 
point  of  quality  of  production  and  story 
and  star  value  to  convince  not  alone  the 
mass  of  exhibitors  but  even  the  most 
cautious  and  careful  of  them. 

"  It  is  a  mighty  hard  task  to  please  them 
all  but  we  feel  that  if  we  do  anything  less 
than  make  the  effort  to  please  every  ex- 
hibitor we  will  not  be  doing  ourselves  or 
the  industry  justice.  I  am  sure  that  the 
productions  for  the  coming  year  will  come 
close  to  filling  the  bill.  I  believe  we  have 
an  array  of  pictures  which  will  be  prac- 
tically without  exception,  classed  as  A-1. 
The  success  of  the  productions  with  the 
exhibitors  who  arc  within  a  short  distance 
of  the  home  office  convinces  me  that  every 
showman  in  the  country  who  looks  into  the 
schedule  for  the  year  will  be  with  us.  I 
say  this  because  the  exhibitor  who  succeeds 
on  Broadway  must  be  recognized  as  one  of 
those  of  first  importance  in  the  business." 


Celebration  to  Precede  Film 


Memorial   Exercises   in  Capitol  for 
Richard  Harding  Davis  to  Herald 
Picture  "  Soldiers  of  Fortune  " 
<<T^HE  biggest  theatre  in  the  world  is 
going  to  have  the  biggest  picture  in 
the  world,"  says  Arthur  S.  Kane,  Presi- 
dent   of    Realart    in    announcing  that 
"  Soldiers  of  Fortune."  an  Allan  Dwan 
production,  will  be  shown  at  the  Capitol 
Theatre  in  New  York,  beginning  Novem- 
ber 23. 

The  Capitol  publicity  department,  under 
the  direction  of  Ben  Atwell,  is  reported 
to  be  making  elaborate  plans  for  exploita- 
tion of  "  Soldiers  of  Fortune,"  including 
an  affair  which  is  asserted  to  be  one  of  the 
biggest  publicity  stunts  ever  undertaken  in 
connection  with  the  presentation  of  a  pic- 
ture in  New  York.  On  the  morning  ot 
Saturday,  November  22,  the  Capitol  Thea- 
tre will  be  thrown  open  to  invited  guests 
for  Richard  Harding  Davis'  Memorial  ex- 
ercises, according  to  the  reports  at  hand. 

It  is  planned  to  have  five  thousand  Boy 
Scouts  from  the  city  stand  at  attention 
while  Hope  Harding  Davis,  dau.ghtcr  of  the 
author,  officially  receives  the  dedication  by 
Arthur  Prv'or  and  his  band  of  the 
"  Soldiers  of  Fortune  March."  composed 
especially  by  Mr.  Pr\-or  for  Realart's  photo- 
drama. 

It  is  stated  that  the  invitation  list  w-ill 
include,  besides  the  Boy  Scouts,  many 
freinds  of  the  author  of  "  Soldiers  of  For- 


tune." These  comprise  newspaper  men, 
statesmen,  business  men,  authors,  drama- 
tists and  others  prominent  in  the  affairs 
of  the  world.  Seats  on  the  stage  will  be 
provided  for  a  number  of  notables  and  for 
relatives  of  Mr.  Da\  is,  including  his  widow, 
Bessie  McCoy  Davis,  and  his  five-year-old 
dau.shter,  Hope. 

"  Soldiers  of  Fortune  "  has  long  been  a 
literary  classic  in  homes  throughout  the 
country.  As  a  narrative  of  an  American 
engineer  whose  adventures  combine  ro- 
mance and  danger,  the  novel  makes  a 
motion  picture  of  universal  appeal.  In  the 
opinion  of  many  critics  who  have  already 
seen  a  Washin.gton  presentation  of  this 
photoplay,  Richard  Harding  Davis,  were  he 
alive  to-day,  would  have  only  the  highest 
praise  for  Allan  Dwan's  screen  adaptation 
of  "  Sold'ers  of  Fortune. 


Earle  Williams  Finishes  "  When  a 
Man  Loves;  "  Now  in  East 

Earle  Williams'  final  picture  of  the  year, 
and  the  last  he  completed  at  Vitagraph's 
West  Coast  studio,  will  be  entitled  "When 
a  Man  Loves,"  a  picturesque  story  with 
some  Japanese  settings.  Since  finishing  the 
p'cture  Mr.  Williams  has  come  east  to 
Vitagraph's  Brooklyn  studio  where  he  is 
now  busy  on  "The  Fortune  Hunter,"  a 
screen  version  of  Winchell  Smith's  famous 
play.  The  latter  will  be  ready  for  release 
earlv  in  the  new  vear. 


3956 


Motion  Picture  News 


The  Fiction  Mart 


Thumbs  Down 
By  Betram  Lebhar 

Character  of  story: 

Theme:    Mistaken  identity.  . 

Characters:  Barney  Griffin,  store  detective;  Dal- 
las Duane;  Lorna  Duane:  an  actress;  Llittord 
Duane  their  father,  an  inventor;  Roy  V\  aid- 
ron,  an  advertising  man;  Carstairs,  manager  at 
Sedwick's  store;  Howard  Galsworthy;  Burke, 
Police  Commissioner;  Mrs.  Caroline  Ogilvie; 
Beatrice  Ogilvie,  her  daughter. 

The  Plot-  Lorna  Duane  is  arrested  as  a  shop- 
lifter bv  Barney  Griflfin  in  the  Sedgwick  store. 
She  denies  the  charge,  but  a  diamond  pin  is 
found  in  her  umbrella,  and  to  avoid  being  taken 
to  the  police  station  she  agrees  to  sign  a  con- 
fession exonerating  the  store  from  all  claim 
for  damages  for  false  arrest.  She  signs  the 
confession,  but  with  the  name  of  her  sister, 
Dallas  Duane,  a  motion-picture  actress.  Going 
home  with  the  detective  after  her  release,  she 
establishes  her  identity  by  calling  on  her  sister 
to  identify  her  as  Dallas  Duane.  .\fter  the 
detective  has  left  she  tells  what  has  happened. 
Dallas  Duane  is  indignant  that  this  use  has 
been  made  of  her  name  and  threatens  to  go  to 
the  store  and  tell  the  truth.  Her  father  forbids 
her  to  do  so  on  pain  of  being  disowned;  Lorna 
is  the  social  hope  of  the  family,  about  to  be 
married  to  Howard  Gilsworthy.  the  scion  of  a 
rich  family.  Clifford  Duane  feels  that  Dallas 
has  dishonored  the  family  by  becoming  an 
actress  and  prefers  that  she  should  bear  any 
possible  chance  of  notoriety.  Lorna  insists  that 
she  will  carry  out  her  purpose,  but  really  in- 
tends to  try  to  persuade  the  store  to  give  up 
the  confession.  She  sees  Mr.  Sedgwick,  hut  to 
no  purpose,  and  he  leaves  immediately  for  a 
long  trip.  In  leaving  his  office  she  gets  by  mis- 
take into  the  office  of  the  store  manager.  Car- 
stairs,  who  mistakes  her  for  a  new  stenogra- 
pher and  •  uts  her  to  work.  She  accepts  the 
situation  thinking  she  may  have  a  chance  to 
steal  the  confession.  Griffin,  the  detective,  is 
puzzled  by  her  likeness  to  the  girl  whom  he  met 
at  the  Duane  house  and  whom  he  believes  to  be 
Lorna  Duane.  Dallas  has  given  her  name  as 
stenographer  as  Lois  Lane.  Rov  W'aldron,  who 
has  been  publicity  man  for  Dallas  Dunne's  pic- 
ture company,  comes  to  the  store  as  advertising 
manager  and  is  introduced  to  her.  He  Kreserves 
her  secret.  Griffin  follows  up  the  clues  and 
discovers  that  Lois  Lane  and  Dallas  Duane  are 
the  same  girl.  Griffin  is  found  dead  in  the 
manager's  office,  stabbed  by  an  office  file.  The 
confession  of  Dallas  Duane  is  missing  from  the 
safe.  Lois  Lane  is  also  missing.  Waldron 
comes  under  the  suspicion  of  Burke,  Police 
Commissioner,  when  it  is  learned  that  he  knew 
that  Dallas  Duane  and  Lois  Lane  were  the 
same  person.  He  is  given  three  days  in  which 
to  prove  that  Dallas  is  not  guilty,  .she  having 
been  arrested  the  moment  she  sent  for  him  tn 
ask  his  advice.  He  soons  discovers  that  Dallas 
has  a  sister  and  that  the  sister  was  the  one 
arrested  for  the  shop-lifting.  He  learns  further 
that  there  is  another  shop-lifter  in  the  case,  the 
mother  of  a  great  friend  of  the  manager,  and 
proves  that  the  murder  was  done  by  the  man- 
ager who  was  destroying  evidence  against  I\Irs. 
Ogilvie  when  surnrised  by  Griffin  and  that  he 
destroyed  the  record  of  Dallas  Duane  simply 
to  throw  suspicion  upon  her. 
T.ocalc:    New  York. 

Picture  Hinh  Lights:  The  third  degree  scene; 
the  situation  where  Dallas  finds  herself  m's- 
taken  for  the  secretary:  the  discovery  of  the 
murder. 

*      *  * 

The  Listener 
By  George  Washington  Ogden 

(^haractcr  of  Story:  Western. 
Theme: 

Characters :  Tim  Hartwell,  known  as  "  Texas  " 
Hartwell :  Sallie  McCoy,  school  ma'arm;  TTncle 
Boley  Drumeoole,  shoemaker;  Fanny  Good- 
night; Dee  Winch,  a  cood  'hot 

Th"  Plot:  Tim  Hartwell  drifts  into  Cottonwood, 
Kansas,  at  a  time  wh'^n  the  stat«  is  aroused 
over  the  question  of  driving  Texas  cattle 
across  Kansas  territory.  ITe  is  staked  to  a 
roping  contest  bv  T^illy  Drumpoole  and  wins 
$400  —  badlv  needed.  Sallie  McCov,  school 
teacher,  wins  the  woman's  contest  but  is  cheated 


Ruth  Roland  in  a  tense  moment  from  the  new 

Pathe  serial  "  The  Adventures  of  Ruth  " 
out  of  the  decision  by  crooked  judges.  They 
give  the  decision  to  Fanny  Goodnight  who  rings 
in  a  trained  steer.  Jim  Hartwell  challenges  the 
decision  and  thrashes  one  of  the  judges  who 
sends  gunmen  to  get  him.  The  Mayor's 
henchmen  (for  the  judge  was  mayor)  are  met 
half  way  by  Hartwell  who  shoots  the  first  to 
draw  through  the  wrist  and  shoots  the  hats  off 
the  other  three  putting  them  to  flight.  Hart- 
well falls  in  love  with  Sallie  McCoy  and  Fanny 
Goodnight,  who  is  associated  with  counterfeiters, 
falls  in  love  with  Jim  Hartwell.  One  of  her 
gang  is  Stott,  the  principal  banker  of  the  town. 
Jim  is  employed  by  the  Cattlemen's  .\ssocia- 
"tion  as  a  trial  rider  (to  see  that  Texas  cattle 
keep  to  the  trails).  Stott  and  his  associates  are 
about  to  drive  10,000  Texas  cattle  straight  to 
(Tottonwood,  off  the  trail.  Hartwell  is  roped 
and  tied  up.  He  notes  the  voice  of  the  leader. 
Stott.  Hartwell  is  captured  as  Fanny  Good- 
night is  warning  him.  Jim  is  left  to  die  and 
the  gang  ride  off  with  Fanny.  Rain  soaks  the 
ropes  and  Jim  escapes.  At  the  headquarters 
of  the  Association  his  story  is  doubted  and  Dee 
Winch  threatens  to  kill  him  unless  he  can 
prove  that  he  is  innocent  of  connivance  in  the 
matter.  He  is  sent  to  stampede  the  cattle 
toward  Texas  but  by  mistake  stampedes  them 
the  wrong  way  so  that  he  is.  more  than  ever, 
under  suspicion.  Fanny  escapes  and  goes  to 
Cottonwood  disguised  as  a  cowboy.  She  finds 
TTartwell  and  gives  away  secrets  of  the  gang. 
Hartwell  and  Fanny  force  Stntt  to  disgorge 
$60,000  which  he  had  stolen  from  the  estate  of 
Sallie  McCoy's  father.  Stott  is  alarmed  and 
runs  away  with  all  the  monev  in  his  liank 
Dee  comes  looking  for  Hartwell  and  Hartwell 
goes  to  meet  him.  To  save  Jim,  Fannv  rides 
u'i  to  Dee  and  strikes  him  and  is  shot  dead  bv 
Dee.  Hartwell  then  kills  Dee.  Duncan,  head 
of  the  Cattlemen's  .\ssociation.  tells  Hart"'"Il 
that  the  truth  is  known  and  apologizes  The 
cattlemen  catch  .Stott  with  the  monev  and  Stott 
blows  his  brains  out.  Hartwell,  thinking  Sally 
does  not  rare  for  him,  starts  for  Texas  on 
foot  and  Sally  follows  on  horseback  to  bring 
him  back  to  hanpiness. 
^ocnh:    Gottonwood.  Tvansas. 

Pic'iir"  Hitih  Lights:  Western  atmosphere,  riding, 
shooting,  etc. 

*      *  * 

The  Place  of  Honevmoons 
By  Harold  MacGrath 

Character  of  story:  Romance 
Theme:  Love 

Characters :  Fdward  Courtlandt,  .\merican  mil- 
lionaire; Eleonora  Da  Toscana,  opera  singer, 
born  Kora  Harrigan:  Jtolly.  her  mother;  Bat- 
tling Jimmv  Harrigan.  her  father;  Flea  Desi- 
mone.  Italian  ooera  singer;  the  Grand  Duke, 
her  husband;  "  Herr  Rosen;  "  Celeste  Fournier, 
Nora's  friend;  Donald  .\bbott,  an  artist;  Col. 
Caxley- Webster,  big  game  hunter;  the  Barone. 

The  Plot:  Edward  Courtlandt,  idler,  flobe  trotter, 
big  game  hunter,  meets  Nora  Harrigan.  know» 
as  Eleonora  da  Toscana,  in  Rangoon,  and  thev 


become  engaged.  In  Berlin  they  are  married. 
On  the  wedding  night,  just  before  their  de- 
parture for  Italy,  Nora  sees  the  Italian  singer. 
Flora  Desimone,  come  from  Courtlandt's  room. 
She  refuses  to  listen  to  exjilanations  and  leaves 
him.  He  follows  her  to  Paris  where  a  strange 
woman  makes  his  acquaintance  in  a  cafe  and 
furnishes  the  address  of  the  Italian  wonxan. 
Courtlandt  goes  to  the  home  of  the  Desimone 
and  converses  with  her  through  the  speaking 
tube.  He  insists  that  she  furnish  him  with 
Nora's  address.  This  she  does.  He  goes  to 
Nora's  apartment.  Nora  hearing  some  one 
enter,  seizes  a  revolver  and  in  her  agitation 
shoots  at  him.  He  leaves.  Later  he  offers  her 
chauffeur  a  bribe  to  let  him  wait  in  her  car- 
riage. The  chauffeur  threatens  to  call  the 
police.  Flora  Desimone,  who  staged  the  affair 
at  the  hotel  out  of  jealousy  of  Nora,  now  leads 
■'Herr  Rosen,''  a  German  Prince,  to  abduct  Nora 
and  send  her  to  a  suburb  of  Paris  for  three 
days,  where  she  misses  the  o  lera.  Nora  thinks 
that  Courtlandt  has  done  this  and  has  him 
arrested.  He  proves  an  alibi  and  is  released. 
Their  marriage  is  known  only  to  themselves. 
Nora  goes  to  Lecco,  near  Como,  to  recover  her 
voice.  Her  father,  a  former  prize  fighter,  and 
her  mother  come  to  her.  She  is  also  accom- 
panied by  the  friend  who  furnished  Flora's  ad- 
dress in  Paris.  Here  also  come  the  Barone, 
an  Italian,  Herr  Rosen,  Caxley-Webster  and 
Donald  Abbott  —  all  suitors  for  Nora's  hand. 
Here  also  comes  Courtlandt,  who  makes  the 
acquaintance  of  Nora's  father,  an  old  friend 
of  his  own  father,  and  is  brought  to  the  house 
by  the  former  fighter  and  introduced.  Nora 
flirts  with  Ilerr  Rosen  and  Courtlandt  threatens 
to  publicly  thrash  the  latter  if  he  does  not 
leave  at  once.  Herr  Rosen  leaves.  The  Barone 
erases  Abbott's  name  from  Nora's  program  at 
a  dance  and  they  fight  a  duel,  but  Caxley-Web- 
ster and  Courtlandt  have  substituted  blank 
cartridges  for  the  ball  cartridges  in  their 
pistols,  so  neither  is  hurt.  Harrigan  sees  Court- 
landt seize  Nora  in  his  arms  and  kiss  her.  He 
challenges  him  to  fight  with  gloves  on  the  tennis 
court  —  if  he  loses  he  must  explain.  If  he 
wins  he  need  not.  Courtlandt  defeats  the  ex- 
prize-fighter  and  tells  him  to  ask  his  daughter 
for  an  explanation.  In  putting  away  the 
gloves,  Harrigan  stumbles  on  Nora's  marriage 
certificate  and  demands  an  explanation.  Nora, 
meanwhile,  learns  the  facts  concerning  the 
Italian  singer.  Nora,  veiled,  hides  in  the  com- 
partment in  which  Courtlandt  is  leaving  and 
their  reconciliation  takes  place  on  the  train. 

Locale:  Paris  and  Lecco.  Berlin  is  an  interior. 
Rangoon  a  flash. 

Picture  High  Lights:  Nora's  shot  at  Courtlandt: 
the  duel;  the  fight  on  the  tennis  court:  emo- 
tional scenes. 


The  House  of  Shame 
By  Charles  Felton  Pidgin 

Character  of  Story:  Melodrama. 
Theme:  Mormonism. 

Characters :  Flora  Orme,  a  daughter  of  the 
Church:  Jason  Orme,  her  father,  an  .Apostle: 
Sister  Florence,  her  mother,  one  of  Orme's 
wives:  Franklin  Briant.  a  young  Gentile;  Madi- 
son Briant,  his  father,  editor  of  the  Star; 
Gertrude  Briant,  his  sister:  Hilda  Bond,  a  waif: 
the  First  Councilor:  Samson  Orme,  Jason's 
son;  A  Mormon  Bishop;  Inez  Delora,  a  con- 
vert. 

The  Plot:  A  love  affair  between  Franklin  Briant 
and  Flora  Orme  is  broken  up  by  Franklin's 
father  who  sends  him  away  to  college  lest  he 
marry  a  Mormon  girl.  Flora  learns  from 
Hilda  Bond,  a  waif  under  Orme's  roof,  that 
Hilda's  father  was  cheated  out  of  all  of  his 
property  because  he  refused  to  take  a  second 
wife.  Flora  and  her  brother  are  of  the 
younger  generation  and  oirosed  to  '  lural  mar- 
riages. .\  Manifesto  of  the  Church  has  for- 
bidden them  but  the  faithful  continue  to  prac- 
tice polygamy.  Franklin's  letters  to  Flora  are 
intercepted  by  his  father  and  she  believes  that 
he  has  forgotten  her.  Jason  Orme  is  promised 
that  he  will  be  made  an  Apostle  if  he  will  give 
his  daughter  Flora  to  the  First  Councilor.  He 
agrees  to  this  and  Flora  is  forced  to  marry 
the  old  man.  Samson  learns  of  it  and  in- 
forms Madison  Briant  who  swears  out  a  war- 
rant for  the  arrest  of  the  First  Councilor  who 
is    found    guilty   and    fined    $300.      The  First 


X  o  r  c  1)1  h  e  r  2Q,   I^IQ  ^^57 

Good  Fiction  Suitable  For  Film  Production 


Councilor  now  rt'pucliatC!>  I'lora  though  he  con 
tinucs  to  >upi>ort  her.  A  child  is  born  to 
them.  Samson  Orme  marriis  Hilda  and  is 
shortly  sent  in  a  mission  to  .New  .Mixico  with 
a  Bishop.  There  he  is  tricked  into  a  marriage 
with  Inez  Delora,  a  recent  convert,  and,  hav- 
ing taken  the  step,  is  fascinated  liy  her. 
Flora's  child  is  badly  burned  playing  near 
an  open  fire  and  cannot  take  nourishmeni.  .\ 
-Mormon  doctor  comes  and  leaves  some  pills  to 
quiet  her  pain.  He  declares  that  there  is  littli- 
hope.  Flora  sends  word  to  the  First  Councilor 
who  is  afraid  to  come  and  her  father  also  fails 
to  appear.  The  child's  agony  is  too  much  for 
her  and  she  gives  it  all  of  the  pills  at  iin.- 
time.  The  doctor  finds  the  baby  dead  and  tell- 
Flora  she  has  killed  it.  He  declares  he  will 
cover  up  the  crime.  Flora,  realizing  what  shi 
has  done,  goes  to  Madison  Briant  and  insists 
on  giving  herself  up  for  murder.  She  is  pin 
in  jail.  Hilda,  learning  of  Samson's  second 
marriage,  leaves  him  and  starts  for  the  East. 
On  her  way  she  encounters  Franklin  Briant 
who  is  on  his  way  home  and  tells  him  of  what 
has  occurred.  He  hastens  back  to  Salt  I-ake 
to  attend  the  trial.  When  the  case  comes 
up  the  doctor  testifies  that  the  child  died  of 
natural  causes  and  the  case  is  dismissed  —  this 
to  save  a  scandal.  Flora  is  not  satisfied  and 
endeavors  to  drown  herself  in  the  River  Jordan 
nearby.  She  is  rescued  by  Franklin  Briant  who 
has  the  marriage  ceremony  performed  by  a 
justice  of  the  peace  just  before  she  dies,  thus 
making  her  a  wife  in  fact.  He  sends  for  the 
First  Councilor  and  for  I'lora's  father  and  tells 
them  what  has  occurred. 
/  ocale:    Salt  Lake  City. 

Picture  High  Lifihts:  There  are  great  rossibilities 
in  this  story  for  dramatic  action  and  t motional 
work. 

*      *  * 

At  Second  Hand 
By  Hugh  Kahler 

Character  of  Slory:    Mystery  melodrama. 
Theme:    Bank  robberies. 

Chitracters:  Tom  Kelsey,  banker;  Morley,  a 
detective,  Kelsey's  body  guard;  Jerry  Drayton, 
chief  of  detectives:  Mildred  Hayne.  a  woman  of 
iTiystery;  Johnson  Addick,  a  banker;  Gray,  a 
butler. 

The  Plot:  A  shot  is  fired  in  the  lobby ,  of  a 
theatre  and  Tom  Kelsey,  well  known  banker, 
declares  that  an  attempt  has  been  made  to 
murder  him.  A  powder-marked  hole  appears 
in  his  waistcoat  and  a  bullet  is  found  in  his 
watch.  The  doors  of  the  theatre  arc  closed 
and  a  fruitless  search  is  made  for  the  assailant. 
\  young  woman  congratulates  Kelsey  on  his 
escape.  Sht  says  she  is  Mildred  Hayne,  a 
stenographer  in  his  bank.  Kelsey  attributes  the 
attack  to  the  Bank  Gang.  Several  bank  rob- 
beries have  taken  place  and  Kelsey  has  been 
active  in  ofTering  rewards  for  the  arrest  of  the 
thieves.  This  being  the  third  attempt  on  his 
life,  he  has  employed  Morley  as  a  personal 
body  guard.  iforley  makes  the  acquaintance 
of  Mildred  Hayne  and  she  eventually  tells  him 
that  she  is  herself  a  detective.  This  relieves 
Morley's  mind  for  Kelsey  has  said  the  shot 
was  fired  by  a  woman  and  Morley  has  become 
somewhat  interested  in  the  girl.  Jerry  Dray- 
ton, chief  of  the  detectives,  doubts  that  a  bullet 
could  be  stopped  by  the  watch.  He  goes  to 
Kelsey  and  tells  him  that  he  has  discovered 
the  thief.  Just  then  Morley  arrives.  As  Kel- 
sey offers  Morley  a  cigar,  there  is  a  shot  and 
Drayton  drops  dead.  .\n  open  window  in  an 
alcove  indicates  that  the  assailant  escaped 
through  a  building  next  door.  Kelsey  throws 
suspicion  upon  Johnson  .\ddick.  another  banker, 
who  collects  odd  weapons.  The  revolver  used 
in  the  shooting  at  the  theatre  proves  to  be 
of  an  ancient  nattern.  Morley  gets  .\ddick  to 
agree  that  if  the  thief  is  anprehended  and  the 
bankers  are  allowed  to  deal  with  him  privately 
.\ddick  will  give  Morely  $50,000  to  comnen- 
sate  him  for  losing  the  advertisinfr  such  a 
capture  would  give  him.  .Addick  believes  the 
thief  to  be  someone  in  banking  circles  and  con- 
sents to  this.  Morley  sees  Mildred  Hayne 
going  to  Kelsey's  house  and  is  jealous  and  a 
little  alarmed.  He  attempts  to  enter  the 
house  and  is  told  Kelsey  must  not  be  disturbed. 
Morley  enters  by  way  of  the  building 
next  door  and  hears  Mildred  Hayne  dic- 
tate a  confession  which  Kelsey  signs,  stat- 
ing that  he  is  the  robber  and  that  he  fir'-d 
a  shot  into  his  watch  before  going  to  the 
theatre  and  used  a  blank  cartridge  there:  also 
he  murdered  Drayton  by  a  mechanical  con- 
trivance operated  by  electricity.  This  because 
he  knew  Drayton  had  discovered  his  guilt. 
Miss  Hayne  agrees  to  let  Kclsev  go.  i<f  he  v 
turn    over    the    loot   to    her.      He    agrees  but 


I'.ryant  W  .i^iil  .11  n       ,1  ,1  -  to  .\dver- 

tise  "   a    l'armouiil-.\rtcriiU    1  roilucl  on 


manages  to  disarm  her  by  throwing  a  pillow 
at  her  and  then  covers  her  with  a  gun.  Mot- 
ley comes  in  behind  and  covers  Kelsey,  disarms 
him  and  ties  him  up.  The  girl  then  goes  tn 
get  the  money  from  the  safe.  She  returns, 
takes  Morley  unawares  and  ties  him  at  the 
I  oint  of  a  gun.  She,  too,  is  a  thief  who  robs 
robbers. 

Locale:    A  New  England  city. 

Picture  High  Lights:  The  element  of  surprise  is 
well  worked  out  in  this  story:  a  good  effect 
can  be  obtained  showing  the  banker's  method 
of  robbing  his  own  banks  under  the  eyes  of 
his  watchmen. 

*      *  * 

Keeping  up  With  June 
By  Edwina  Levin 

Character  of  story:  Comedy. 
Theme:    Keeping  young. 

Characters:  Ben  Carver,  middle-aged  and  known 
as  a  good  jazz  jurist;  June  Carver,  who  thinks 
Mr.  Edison  was  the  author  of  that  famous  say- 
ing, "  Let  there  be  light:  "  Dode  Blackman, 
who  is  rerorted  to  have  used  a  high-ball  shaker 
as  a  rattle  when  young:  Mattie  Selden.  who  is 
so  cautious  that  she  always  waits  to  see  the 
cafe  locked  up;  Dickie  Byrd,  who  sings  when 
some  one  insists. 

The  Plot:  Ben  Carver  and  June,  his  wife,  get 
home  every  morning  just  ahead  of  the  milkman, 
and  are  seldom  to  be  found  there  after  the 
evening  paper  is  delivered.  Life  is  a  round 
of  restaurants.  Pleasure  being  their  business, 
they  have  many  partners  and  see  each  other 
alone  only  when  dressing  to  go  out.  Ben, 
while  applying  the  hair  dye  to  his  raven  locks 
on  the  eve  of  a  party  at  "The  Blue  Goose  in  the 
village,  discovers  that  he  is  as  tired  as  Rip  \'an 
Wynkle  must  have  been  when  he  lay  down  for 
his  twenty-year  nap.  He  wonders  how  long  it 
will  be  before  his  youthful  wife  discovers  that 
he  is  an  1875  model,  badly  in  need  of  repair. 
.\s  his  wife  comes  in  to  be  buttoned  up  the 
back,  he  hides  the  hair  dye.  His  secret  must 
be  kept  at  all  costs:  June  must  not  mate  with 
December,  or  if  she  does,  she  must  not  discover 
it.  So  they  are  off  to  the  party  where  June,  as 
usual,  is  the  life  of  the  place,  while  Ben  ignores 
his  aching  bones  and  decides  that  his  idea  of 
heaven  is  a  place  where  a  middle-aged  man  can 
sit  in  carpet  slip'iers  and  drowse  over  his  book. 
Ben  notes  with  jealousy  the  youthful  energy  of 
Dode  Blarkman  and  his  animated  attent'ons  to 
June.  Going  to  get  an  ice  for  his  wife,  he 
surprises  her  looking  at  him  with  an  ex'-ression 
of  great  disappointment.  Then  and  there  he 
resolves  that  she  shall  have  her  freedom  and  a 
chance  to  marry  a  younger  man.  plaving  told 
her  good  night  on  their  arrival  at  home,  he  pro- 
ceeds to  pack  his  bag  and  i-rite  her  a  letter 
telling  her  that  he  has  provided  for  her  finan- 
cially and  that  she  can  sue  him  for  desertion  — 
he  cannot  any  longer  keep  the  pace.  On  his  way 
downstairs  a  board  ^"aVs.  His  wife  rails  tn 
him  and  in  h's  confusion  he  drops  the  bag 
which  rolls  to  the  foot  of  the  stairs.  He  follows 
it.  His  wife  assists  him  un  the  stairs  and  de- 
mands an  explanation  He  declares  that  he 
was  going  out  for  a  walk.  She  rejects  his  story 
and  takes  him  to  her  budoir,  where  he  sees  she 


has  been  working  with  some  legal-looking  docu- 
ments. She  accuses  him  of  intending  to  desert 
her  and  says  it  will  not  be  necessary  since 
she  has  just  signed  a  contract  to  return  to  the 
stage.  Forgetting  his  own  plan  to  catch  the 
alimony  special,  he  demands  her  reasons.  She 
declares  that  she  has  been  playing  at  youth  as 
long  as  she  can  stand  it  —  she  is  tired  of  jazz 
and  longs  to  spend  her  evenings  knitting  socks, 
but  since  she  is  married  to  a  man  who  cannol 
live  without  the  bright  lights,  she  will  go  back 
on  the  stage  where  the  .Actor's  Equity  As.so 
ciation  will  see  that  she  gets  eight  hours'  sleep 
if  she  has  to  quit  her  job  to  do  it.  Shc'n 
getting  old  and  she  doesn't  care  who  knows 
it.  Explanations  follow.  Happy  at  last.  Ben 
asks:  "What  is  your  real  age,  honey?"  To 
which  she  replies  indignantly:  "None  of  your 
business!  " 

Picture  High  Lights:    Good  two  reel  comedy. 

The  Window  at  the  White  Cat 
By  Mary  Roberts  Rhinehart 

Character  of  Slory:    Mystery  story. 
'I  heme:  Politics. 

Characters:  Margery  F-leming,  the  pirl  in  the 
case;  Allan  Fleming,  her  father,  a  politican; 
Jack  Knox,  an  attorney;  Fred  Knox,  his 
brother:  F.ditli  Knox,  F'red's  wife;  Lctilia  and 
Jane  Maitland,  .Margery's  aunts;  Hunter,  a 
detective;  Harry  Uoldrop,  Margery's  fiance, 
secretary  to  .Mian  l-'leming:  .Schwartz,  political 
boss;  Lightfoot,  cashier:  Ellen  iUitler. 
The  Plot:  Jack  Knox  is  visited  at  his  ofiices  by 
.Margery  l^'leming  who  tells  him  that  her  father 
has  mysteriously  disappeared  and  has  been  miss- 
ing for  some  days.  He  agrees  to  undertake 
the  work  of  locating  the  missing  man  and  em- 
ploys a  detective  named  Hunter  on  the  case. 
He  has  hardly  gone  to  work  when  he  is  sum- 
moned to  the  home  of  Margery's  aunts,  clients 
of  his,  and  informed  that  part  of  a  p^earl  neck- 
lace has  been  stolen.  He  is  asked  to  stay  at 
the  house.  During  the  night  he  hears  some- 
one endeavoring  to  enter  and  stealing  down- 
stairs into  the  vestibule  is  attacked.  .After  a 
stiff  fight  he  discovers  that  his  assailant  is 
Harry  Woldrop,  Fleming's  secretary  and  Mar- 
gery's fiance.  Waldron  declares  he  mistook 
Knox  for  a  thief  who  had  stolen  his  bag  con- 
taining imi  ortant  papers;  the  b.ig  having  dis- 
ap|)eared  while  he  endeavored  to  o;  en  a  window, 
having  lost  his  key  to  the  house.  In  the  morn- 
ing it  is  discovered  that  Aunt  Jane  has  di.-- 
appeared.  She  has  ajiparently  been  abducted 
in  the  middle  of  the  night.  Suspicion  points 
to  Wardrop  who  is  much  .agitated.  .\  newsiiaijcr 
reporter  leads  Knox  to  The  White  Cat.  a  politi- 
cal club  where  the  police  never  go,  and  Knox 
learns  that  Fleming  has  been  in  hiding  here  for 
some  days.  He  go^s  upstairs  to  I'leming's  room 
and  sees  Wardrop  hasten  out  of  the  houfe. 
I'leming  is  found  dead  -  ■  shot  through  the 
forehead.  Wardrop,  returning,  tells  a  con- 
fused tale  and  is  put  under  guard  but  not 
under  arrest.  Margery  goes  to  stay  at  the 
home  of  Jack's  brother.  Jack's  sister-in-law, 
at  the  same  time  takes  under  her  wing  a 
widow,  Ellen  Butler,  whose  husband  was  ruined 
through  the  machinations  of  Fleming  and 
Schwartz.  It  develops  that  Schwartz  and  Flem- 
ing have  quarreled:  that  a  large  sum  of  money, 
a  part  of  the  state  funds,  could  not  be  ac- 
counted for  and  that  Fleming  as  treasurer  had 
to  make  good.  Wardrop  now  tells  that  he  va; 
sent  to  another  city  to  raise  money  to  cover 
the  deficiency  and  that  a  part  of  the  money 
was  in  the  bag  which  he  lost.  In  spite  of 
every  evidence  that  a  murder  has  been  done, 
the  police  endeavor  to  hush  up  the  scandal  and 
declare  that  Fleming  committed  suicide.  Ef- 
forts to  investigate  the  case  are  blocked  by 
the  police  and  the  state  authorities.  Knnx 
continues  his  investigations  in  spite  of  the 
opposition  of  the  police.  Watching  The  White 
Cat  from  a  window  in  a  warehouse  across  the 
street  he  sees  Schwartz  burning  papers  in  the 
room  where  Fleming  was  killed.  He  sees  a 
woman  enter  and  endeavor  to  shoot  Schwartz. 
The  politician  knocks  aside  her  arm  and  the 
bullet  is  lodged  in  her  body.  This  woman  is 
Ellen  Butler  who  admits  that  she  killed  Flem- 
ing in  revenge  for  her  husband's  disgrace. 
Wardrop  is  cleared  but  has  shown  himself  a 
coward  and  notential  thief,  so  Margery  turns 
from  him  to  Knox 

/  ocale:    .A  middle  W'estern  city. 

Picture  High  Lights:  Good  element  of  suspense: 
dramatic  situations  where  disappearence  of  .Aunt 
Jane  is  discovered  and  where  body  of  Flem- 
ing is  found;  also  encounter  between  Schwartz 
and  Ellen  Butler. 


3958  Motion  Picture  News 

lllllllllllllllllllllllllllllllllillllllllllllllllllllllllllliy^ 


[  In  and  Out  West  Coast  Studios  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


Famous  Players  —  Lasky 


ADOLPH  ZUKOR,  president  of  Fa- 
mous Players-Lasky,  is  scheduled  to 
arrive  in  Los  Angeles,  November  17lh, 
for  a  stay  of  several  weeks  with  Jesse 
L.  Lasky  at  the  producing  studios  of  the 
company.  Mr.  Zukor  has  not  been  to  the 
west  coast  for  almost  a  year. 

Plans  provide  that  William  D.  Taylor, 
upon  the  completion  of  the  Mary  Miles 
Minter  subject  "  Judy  of  Rogues  Harbor," 
will  spend  two  or  three  weeks  editing 
"Huckleberry  Finn"  which  was  filmed 
several  months  ago.  When  this  work  is 
out  of  the  way,  Mr.  Taylor  will  again  di- 
rect Miss  Minter  in  the  Israel  Zangwell 
play  "  Nurse  Margery." 

Charles  Maigne  is  expected  to  arrive  at 
the  Laskv  studio  early  in  December  to  di- 
rect the  "filming  of  the  Robert  W.  Cham- 
bers story  "  The  Fighting  Chance,"  which 
is  to  be  a  Paramount-Artcraf t  special. 

C.  B.  de  Mille,  in  addition  to  making  the 
final  scenes  for  "Why  Change  Your 
Wife  "  while  in  New  York,  will  also  make 
arrangements  for  his  next  picture,  thus 
having  a  world  of  material  to  select  from 
which  is  filed  at  the  New  York  office.  It 
is  possible  that  some  of  the  scenes  for  this 
forthcoming  subject  will  be  made  in  New 
York  while  the  director  general  of  Fa- 
mous Players-Lasky  is  in  the  east. 

Work  of  filming  "The  Bear  Trap," 
sequel  to  "The  Roaring  Road,"  starring 
Wallace  Reed,  was  started  this  week  by 
Director  Sam  Wood.  Theodore  Roberts 
is  the  only  important  player  so  far  cast 
for  this  production. 

The  recently  published  magazine  story, 
"  The  Six  Best  Cellars,"  a  modern  comedy, 
is  now  being  produced  with  Bryant  Wash- 
burn as  the  star,  and  Wanda  Hawley  as 
the  feminine  lead.  Donald  Crisp  is  in 
charge  of  the  direction. 


Goldwyn  Studio  Notes 


PLANS  for  the  making  of  two  reel  pic- 
tures at  the  Goldwyn  Studio  were  made 
known  this  week  when  it  was  announced 
that  General  Manager  Abraham  Lehr  had 
engaged  E.  Mason  Hopper  to  direct  a  series 
of  two  reel  subjects  adapted  from  the 
Booth  Tarkington  "  Edgar  "  stories.  Di- 
rector Hopper  is  particularly  well  known 
and  has  a  number  of  very  excellent  re- 
leases to  his  credit,  his  most  recent  being 
"  When  Bearcat  Went  Dry."  He  has  been 
in  vaudeville  and  directed  pictures  for  the 
past  five  years. 

The  Goldwyn  casting  department  has 
made  a  number  of  selections  in  the  past 
week  for  important  roles  in  forthcoming 
productions.  Barbara  Castelton,  who  has 
just  completed  an  important  role  in  "  The 
Tower  of  Ivory,"  will  take  part  in  "  Dan- 


gerous Days,"  appearing  in  the  role  of 
Audrey,  and  Frank  Leigh  will  play  the 
part  of  Rudolph,  the  German  conspirator, 
in  the  same  production.  Doris  Pawn  is 
next  to  be  seen  as  Florry  in  "  The  Strange 
Border"  with  Will  Rogers.  B.  F.  Blinn 
will  be  Applephwaite  in  "  The  Blooming 
Ange],"  being  directed  by  Victor  Schert- 
zinger  with  Madge  Kennedy  as  star,  and 
Vera  "Lewis  will  play  the  part  of  Floss' 
aunt.  Sidney  Ainsworth  has  been  sele- 
cted for  the  role  of  Andy  Lewis,  Mar- 
garet Snow  for  Edna  Crane  and  Emily 
Chichester  will  be  seen  as  Harriet  in  "  The 
Woman  in  Room  13,"  being  directed  by 
Frank  Lloyd. 

Special  aviation  picture  has  been  made 
for  Goldwyn  in  connection  with  the  re- 
cent visit  of  the  Federal  Commission  and 
the  French  Flying  Mission,  both  of  which 
are  planning  around-the-world  derbies. 


Universal  Activities 


TARKINGTON  BAKER,  general  man- 
a.ger  of  the  Universal  film  companj", 
is  again  on  the  west  coast,  having  re- 
uirned  to  Universal  City  from  New  York, 
after  spending  less  than  a  month  in  the 
eastern  metropolis.  The  purpose  of  Mr. 
Baker's  visit  is  not  made  known  other 
than  he  went  to  get  in  very  close  touch 
with  production  activities.  How  long  he 
will  remain  in  the  west  is  undetermined, 
he  having  stated  that  he  may  be  here  two 
days  or  two  weeks  or  two  months. 

As  to  changes  at  Universal  City  as  a 
result  of  his  visit,  there  can  be  only  con- 
jectures, he  having  made  no  statement  with 
respect  to  his  intentions  regarding  pro- 
duction. 

The  recently  inaugurated  plan  of  all  di- 
rectors taking  time  off  between  produc- 
tions in  order  to  prepare  themselves  for 
the  making  of  the  next  picture  has  been 
in  effect  a  short  time,  and  within  the  next 
two  weeks  new  productions  will  be  started 
by  the  directors  who  have  been  absent 
from  their  duties  the  allotted  time.  At 
the  present  time,  production  activities  con- 
sist only  of  finishing  the  subjects  which 
were  started  more  than  two  months  ago, 
with  the  exception  of  some  of  the  shorter 
films. 

Plans  are  now  being  considered  respect- 
ing the  making  of  the  next  Eddie  Polo 
serial  which  is  now  in  scenario  form,  and 
it  may  be  that  Universal  officials  will  de- 
cide to  send  the  Polo  company  to  South 
America.  Stories  coming  to  Los  Angeles 
are  to  the  efTect  that  Mr.  Polo's  trip  to 
Europe  for  exterior  scenes  of  a  serial 
were  highly  successful  for  both  himself 
and  employers  as  the  result  of  personal  ap- 
pearances at  the  larger  theatres  which 
netted  a  very  large  sum  for  the  amount 
of  time  spent  in  the  British  Isles  and  on 
the  continent. 


Doings  at  Vitagraph  Plant 


PRESIDENT  ALBERT  E.  SMITH  of 
the  Vitagraph  Company  will  arrive  in 
Los  Angeles,  Monday,  November  17th,  to 
spend  several  weeks  personally  supervising 
the  reconstruction,  or  enlargement  of  the 
Holl>'Avood  studios  of  his  company.  Plans 
have  been  made  for  additional  stages 
and  other  necessary  buildings.  At  the 
studio  it  is  generally  believed  the  produc- 
ing activities  will  be  doubled,  and  all  of 
Vitagraph's  activities  in  this  respect  will 
be  centered  at  the  studio. 

William  Duncan  has  but  one  or  two 
weeks'  work  on  the  serial  "  Smashing 
Barriers,"  which  he  has  directed  and  played 
the  featured  role  of,  and  then  he  will 
begin  the  making  of  feature  releases 
of  five  reels  each,  or  mere.  At  the 
present,  Mr.  Duncan  is  gi\ing  all  his 
attertion  to  finishing  the  serial,  and  has 
not  permitted  his  curiosity  to  cause 
him  to  open  the  envelope  which  con- 
tains the  script  for  his  first  feature.  While 
no  cast  has  been  named  to  support 
the  "  out-of-door  "  star,  it  is  expected  that 
Edith  Johnson,  who  has  played  with  him 
in  the  past  t.vo  serials,  will  continue  as 
leading  woman. 

Along  with  the  information  concerning 
Duncan  is  the  announcement  that  Joe 
Ryan,  who  has  been  the  heavy  in  the  serial 
now  being  finished  by  Duncan,  and  two 
others  made  l)y  him,  is  now  to  be  featured 
by  Vitagraph  in  a  serial.  No  other  in- 
formation concerning  the  new  serial  unit 
has  been  given  out  other  than  the  story 
will  be  by  .\lbert  E.  Smith  and  Cyrus 
Townsend  Brady.  This  is  being  put  in 
continuity  form  at  this  time. 

The  O.  Henry  tale,  "  The  Call  Loan," 
is  being  filmed  by  Director  David  Smith 
at  the  Vitagraph.  This  ston,-,  as  the  title 
indicates,  is  based  upon  banking  methods 
and  portrajs  the  unfailing  honesty  of  men 
in  the  cattle  country.  There  will  be  no 
women  in  this  picture,  the  honors  being 
divided  between  five  principals,  with  Jay 
Morley  featured. 


What  Metro  Is  Doing 


MITCHELL  LEWIS  is  to  be  starred  in 
Jack  London  stories  by  Metro,  ac- 
cording to  contracts  made  by  President 
Richard  Rowland  and  IMaxwell  Karger  on 
Armistice  Day.  At  least  three  of  these 
films  will  be  made,  and  the  work  of  pro- 
ducing will  be  started  not  later  than  Janu- 
-  ary  first.  The  three  books  of  the  famous 
California  author  are,  "A  Daughter  of  the 
Snows,"  "  Smoke  Bellew "  and  "  Burning 
Daylight."  It  is  possible  that  a  fourth 
subject,  adapted  from  the  novel  "The  Ad- 
venture "  will  also  be  filmed.    Before  be- 


November  29,   i  9  i  9 


3959 


ginning  on  the  London  pictures,  Lewis  will 
play  in  "  King  Spruce,"  by  Holman  Day, 
which  is  to  be  directed  by  Roy  Clemens. 

Mitchell  Lewis  has  played  out-of-door 
roles  practically  all  of  his  screen  caree/, 
and  he  is  particularly  talented  for  the 
characterization  of  Jack  London's  people. 

Continuity  for  Nazimova's  next  film  is 
almost  ready  for  the  director.  It  is  be- 
ing written  by  the  Screen  Classic  star  and 
her  husband,  Charles  Br>ant,  and  is  an 
adaptation  from  the  Frank  Dandv  no\cl, 
"The  Heart  of  a  Child." 

Six  pictures  arc  nearing  completion  at 
the  Metro  plant.  These  include  Bert  Ly- 
tell  in  "  The  Right  of  Way "  directed  b\ 
Jack  Dillon  ;  Viola  Dana  in  "  The  Willow 
Tree,"  directed  by  Henrv-  Otto;  May  Alli- 
son in  "  The  Walk-Offs,"  directed  by  Her- 
bert Blachc,  and  the  two  all-star  cast  melo- 
dramas, "  Should  a  Woman  Tell,"  di- 
rected by  John  Ince,  and  "The  Best  of 
Luck,"  directed  by  Ray  Smallwood. 

California  weather  played  a  joke  on  the 
nature  fakers  this  week  when  Henry  Otto 
was  ready  to  direct  a  storm  scene  with 
wind  fans,  storm  etTects,  etc.,  in  readiness. 
It  was  just  at  this  moment  that  a  small 
hurricane  came  up  and  thereby  made  pos- 
sible the  saving  of  juice.  The  scene  was 
for  the  Viola  Dana  subject,  "  The  Willow 
Tree." 


Thomas  H.  Ince  Newsettes 


IT  is  very  evident  that  Thomas  H.  Ince 
has  been  looking  into  the  future,  for 
a  number  of  young  men  players  have  been 
tried  out  at  his  studia  in  the  past  six 
months,  or  since  it  was  publicly  annoiuiced 
that  Charles  Ray  would  go  to  the  First 
National  early  in  1920.  It  is  believed  it 
was  Mr.  Ince's  intention  to  fuid  someone 
who  would  be  a  worthy  successor  to  Ray, 
who  has  been  an  Ince  player  for  the  past 
six  years.  Further  indications  of  these  plans 
on  the  part  of  Mr.  Ince  were  made  known 
this  week  in  the  announcement  that  Lloyd 
Hughes  has  been  placed  inider  a  five-year 
contract  and  is  to  be  starred.  No  date  for 
the  production  of  Hughes'  first  starring 
vehicle  was  gi\cn  out.  Hughes  has  played 
in  a  number  of  Ince  subjects,  and  has  been 
identified  with  Ince  productions  for  the 
past  six  months. 

C.  Gardner  Sullivan  is  to  take  a  two- 
year  vacation  beginning  January  15th  and 
see  the  world.  Thomas  H.  Ince  believes 
that  this  w'ill  result  in  Mr.  Sullivan,  who 
has  won  the  name  of  being  the  screen's 
most  prolific  and  highest  paid  writer,  writ- 
ing a  number  of  stories  of  uiuisual  merit. 
He  is  to  have  the  privilege  of  going  any 
place  his  fanc\'  dictates,  and  to  write  a 


story  whenever  he  thinks  he  has  a  good 
one.  The  only  plans  that  have  been  made 
to  this  time  provide  that  Mr.  Sullivan  will 
go  to  New  York  in  Jannar>'.  and  from 
there  will  go  to  London.  He  will,  no 
doubt,  spend  a  few  weeks  in  the  British 
capital,  but  his  plans  beyond  that  are  in- 
definite. 

The  Charles  Ray  Company  now  filming 
"  Watch  Out  William,"  spent  last  week  in 
Santa  Barbara,  and  are  now  back  at  the 
studio  making  interior  scenes.  Winifred 
Wcstover  is  pla\ing  her  first  Ince  lead 
opposite  Mr.  Ray. 


Here  and  There 


THE  Bull's  Eye  Film  Corporation  has 
entered  the  serial  department  of  the 
industr\',  and  has  begim  the  production  of 
its  first  episode  subject  which  has  been 
given  the  title  of  "  The  Fatal  Thirty."  The 
story  has  been  written  in  fifteen  episodes 
by  Grover  Jones,  and  is  said  to  depend 
upon  suspense,  dramatic  action  and  hu- 
mor, instead  of  stunt  material.  A  cast 
which  has  John  Heyes  and  Arbcy  Arley, 
has  been  selected,  while  others  playing  in 
the  subject  are  Lillian  West,  Carl  Stock- 
dale,  Marion  Dunlop,  Grace  Gordon,  A) 
Freemont,  Will  Rhino  and  Gus  Leonard. 
Harry  L.  Haskins  is  director;  Lee  Law- 
son,  technical  director,  and  William  C. 
Hyer,  cameraman. 

The  first  scenes  for  the  serial  are  being 
made  at  a  villge  especially  built  at  the 
head  of  Pacoima  Canyon,  about  forty  miles 
from  Los  Angeles,  the  settlement  consist- 
ing largely  of  log  cabins. 

Henry  B.  Walthall  has  been  re-engaged 
by  the  Maj-flower  Company  to  appear  in 
another  production  under  the  direction  of 
Allen  Dwan,  which  will  probably  be  "  The 
Scoffer,"  recently  purchased  by  the  May- 
flower Company  through  N.  W.  Aronson 
Exchange. 

Maur'ice  Tourneur  has  purchased  the 
film  rights  of  "  The  Glory  of  Love,"  a 
novel  by  Pan,  through  the  N.  W.  Aronson 
Exhange. 

Another  story  purchased  by  Tourneur 
is  that  titled,  "The  Great  Redeemer"  a 
western,  which  was  written  by  H.  H.  \'an 
Loan. 

Jesse  D.  Hampton  has  selected  "  Simple 
Souls,"  for  Blanche  Sweet's  next  vehicle. 
This  is  spoken  of  as  I)eing  an  intensely 
interesting  story  by  John  Hasting  Tour- 
ner,  the  picture  rights  of  which  were 
sought  by  several  of  the  largest  com- 
panies of  the  film  industry.  W^ork  of  film- 
ing this  will  be  started  as  soon  as  the 
one  on  which  the  company  is  now  at  work, 
"  The  Deadlier  Sex,"  by  Bayard  Veillers, 
is  finished.  It  is  expected  the  new  Hamp- 
ton studio  at  La  Brea  and  Santa  Monica 
boulevards,  will  be  read)-  for  use  by  the 
time  the  company  is  ready  to  begin  film- 
ing. 

The  last  scenes  for  "  The  House  of  a 
Thousand  Candles"  have  been  filmed  and 
the  Hampton  scenario  department  will 
have  the  next  H.  B.  Warner  story  ready 
for  production  within  a  few  days.  It  is  an 
adaptation  from  the  William  J.  Locke 
novel,  "  The  White  Dove." 


NOVEMBER  29,  1919 


NEWS 


MORE  NEWS 


Weather  Okay. 
Looks  like  a  convention  soon. 
Finis  Fox  has  a  new  automobile. 
.■\clolph  Zukor  is  coming  to  town. 
.Albert    E.    Smith's   coming  to 
town. 

Ben  Patrick  Schulbert  is  in 
town. 

Walter  E.  Greene  is  coming  to 
town. 

\'iola  Dana  has  recovered  from 
the  measles. 

May  .Mlison  has  a  pet  monkey — 
just  for  scenes  in  "  The  Walk- 
Offs." 

Roscoe  Arbuckle  and  Lou  An- 
ger are  going  down  to  see  the 
shows  on  Broadway. 

-Mice  Lake  did  the  job  of  assist- 
ant director  this  week  —  just  to 
show  her  versatility. 

June  Mathis  has  become  a  porch 
climber.  We  can't  tell  the  rest 
of  it  for  fear  the  police  would  get 
after  her. 

.•\  Kargerism:  "  She  came  in 
here  with  both  fire  and  water  in 
her  eyes  —  and  neither  quenched 
nor  dried  the  other." 

H.  H.  Van  Loan  is  longing  for 
the  day  to  come  when  he  can  go 
to  New  York  and  see  how  it  looks 
with  a  dry  atmosphere. 

"  The  Tower  of  Ivory  "  Gold- 
wyn  Company  which  has  been 
doing  a  lot  of  night  work  here  of 
late  has  been  dubbed  '  the  owl 
company.' 

Enid  Bennett  has  been  having  a 
vacation,  and  is  trying  to  wear  out 
the  California  pavement  going 
about  in  her  high-powered  auto- 
mobile. 

Mary  Pickford  has  concocted  a 
mixture  she  has  named  the  Pick- 
ford  pudding,  but  inasmuch  as  it 
contains  four  eggs.  Hokum  staff 
is  not  interested  in  the  recipe. 

Now  that  Tom  Ince.  Ma'irice 
Tourneur.  Mickey  Neilan.  Mack 
Sennett,  Alan  Dwan  have  said  it's 
so,  it  looks  like  a  new  crop  of  ex- 


change men  will  be  needed  next 
year. 

Wallace  Worsley  has  the  "  Lit- 
tle Shepherd  of  Kingdom  Come  " 
gang  up  on  a  sheep  ranch  near 
V'ictorville,  and  it  may  be  said 
they  are  in  search  of  the  woolly 
atmosphere  as  well  as  the  wild. 

E.  L.  Smith  has  run  a  race 
with  pretty  near  everbody  around 
here  in  getting  pinched.  He  first 
started  to  cut  a  notch  on  the  steer- 
ing wheel,  and  he's  whittled  the 
whole  thing  away. 

Myrtle  .Stedman  has  been  away 
from  the  film  stages  so  long  that 
her  eyes  are  not  accustomed  to 
.spot  lights  and  artificial  illumina- 
tion of  the  present  day  as  prac- 
ticed by  the  nation's  fourth  in- 
dustry. 

Of  course.  Hokum  cannot  state 
definitely  why  Ben  Schulberg  and 
Walter  Greene  are  snooping  about 
our  fair  village;  but  there's  no 
harm  in  guessing  that  they  might 
hook  up  with  the  producing  unit 
to  be  next  September. 

Bert  Lytell  has  just  been  in- 
formed that  a  wee  chicken  was 
named  after  him  by  a  little  girl 
about  a  year  ago  in  Ohio,  and 
now  the  little  chicken  has  grown 
un  to  be  a  great  big  chicken,  and 
it  lays  eggs  every  day. 

Harry  Beaumont  had  a  set  built 
up  in  \'ictorville,  and  a  desert  rat 
came  along  and  wanted  to  hire  a 
room,  and  when  he  got  on  the 
other  side  of  the  door,  he  decided 
he's  just  as  leave  be  on  the  out- 
side of  the  door. 

Jesse  V>.  Hamilton  is  looking  for 
a  green  paint  well  in  the  oil  field 
districts  hereabouts,  because  he 
don't  know  where  he  could  get 
"Mough  green  paint  otherwise  to 
cover  that  new  enclosed  studio 
built  on  the  hip  roof  style  of 
architecture. 

Hal  Cooley  was  given  a  present 
the  other  day  of  an  eighty  horse- 


power Peerless  car,  and  the  next 
day  Lois  Weber  insisted  that  he 
cut  off  his  mustache  so  that  he 
could  play  the  part  of  the  heavy 
for  her  in  her  first  Paramount- 
Artcraft  release. 

Reginald  Barker  is  for  realism 
first,  last  and  all  the  time.  Frank 
Leigh,  who  had  wonderful  silken 
tresses,  was  selected  to  play  tlie 
part  of  a  German  agitator,  and 
Director  Barker  made  him  have 
his  hair  cut  pompadour,  and 
Frank  claims  he's  nearly  ruined 
—  just  nearly. 

Adam  Hull  Shirk  is  back  from 
Broadway,  and  claims  there  are  a 
million  more  people  there  now 
than  there  were  a  year  ago.  all  of 
which  is  not  to  be  construed  to 
mean  that  this  growth  occurred 
because  Adam  came  away.  It's 
the  liveliest  place  .Xdam  ever  saw, 
and  he  is  having  a  hard  time 
keeping  the  brakes  on  in  Holly- 
wood. One  claim  he  does  make 
is  that  he  understands  the  green 
and  black  line  system  of  the  sub- 
way, for  all  of  which  he  is  enti- 
tled to  much  credit. 

"  The  Best  of  Luck  "  Company 
has  thirteen  tied  un  with  it  all 
the  way  through.  The  names  of 
several  have  thirteen  letters  in 
them  —  Ray  C.  Smallwood,  di- 
rector; Maxwell  Karger.  super- 
vising director;  .\.  Shelby  Lc- 
V'ino.  scenario  writer;  Edward 
Schultcr.  technical  director;  Fred 
Malatesta,  heavy.  and  Henry 
Hamilton  and  .\rthur  Collins,  col- 
laborators with  the  author.  I'p  to 
this  time  the  only  tough  luck  the 
company  has  had  has  been  the  fox 
running  away  in  the  fox  chase, 
and  the  owner  of  the  hounds 
dying  the  day  before  the  chase 
was  to  be  staged,  to  say  nothing 
of  a  leased  ship  sinking  the  day 
before  they  were  to  use  it.  Every- 
body hopes  they'll  finish  the  pic- 
ture. 


3960 


Motion   Picture  News 


Advance  Information  on  All  Film  Releases 


CHRISTIE  FILM  COMEDIES 

(At  State  Right  Exchanges) 

CHRISTIE  TWO  REELERS 

Nov.    .. — A   Roman   Scandal   (Colleen   Moore)  2 

Oct.     .. — Wild  and  Western  (Fay  Tincher)  2 

SINGLE  REEL  COMEDIES 

Her   Bear   Escape  i 

Home    Brew  i 

His   Master's   Voice  i 


EDUCATIONAL  FILM  CORP. 

(Through  State  Right  and  Educational  Exch.) 

RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  I 

Constantinople,  the  r7ateway  of  the  Orient  i 

BLACK  AND  WHITE  COMEDIES 

Oct.    13 — Business    is    Business  i 

Oct.      6 — A    Prince   There    Was  i 

EQUITY  PICTURES  CORPORATION 

Silk  Hushands  and  Calico  Wives  (House  Peters)  6 

Eyes  of  Youth  (Clara  Kimball  Young)..  7 

FAMOUS  PLAYERS-LASKY  EXCHANGE 

PARAMOUNT- ARTCRAFT 

Nov.  30 — Scarlet   Days   ('Griffith    Prod.)  5 

30 — Counterfeit     (Elsie    Ferguson)  5 

23 — The  Miracle  of  Love  (Cosmo.  Production)  

23 — It  Pavs  to  Advertise  (Bryant  Washburn)  ? 

23 — The   Invisible   Bond    (Irene   Castle)  5 

16 — 2-!t/,    Honrs;   T.e.Tve    (McLean-Mav'l  1; 

16— .Male  and  Female  (Cecil  B.  DeMille)  5 

9. — What  Every  Woman  Learns  (Enid  Bennett)  $ 


Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 
Nov. 


— Crooked  Straight   (Charles  Ray)  5 

— Luck  in  Pawn  (Marguerite  Clark)  S 

— T, 'Apache    (Dorothy    Dalton)  5 

— Turning  the  Tables   (Dorothy  Gish)  5 


FOX  FILM  PRODUCTIONS 

BIG  PRODUCTIONS 

Nov.    .. — Should  a  Husband  Forgive  5 

Oct.    .. — Kathleen    Mavourneen  ? 

Sept.  .. — Evangeline   6 

WILLIAM  FARNUM  SERIES 

Nov.    .. — Wings  of  the  Morning  5 

Oct.     .. — The   Last   of  the   Duanes  ; 

TOM  MIX  SERIES 

Dec.  .. — The    Daredevil   5 

FOR  ENTERTAINMENTS 

Dec.  .. — Thieves    (Gladys   Brockwell)  5 

Nov.    ..  —  Kastward   Hoi    (William    Russell)  5 

Nov.    ..—  The  Winning   «troWp   (G^-nree   Walsh)  ? 

Nov.    .. — Lost  Money   (Madlaine  Traverse)  S 

^'nv.    .. — Vagabond   Luck    (Rav-Fair)  ; 

Oct.  .. — Chasing    Rainbows    (Glayds    Rockwelll  5 

GARSON-NEILAN  PRODUCTIONS 

The   Unpardonable   Sin  0 

The  Hushed  Hour  7 

GOLDWYN  EXCHANGES 

The   C'ui  of   Fury    (Rupert   Hughes)  6 

Flame  of  the  Desert  (Geraldine  Farrar)  7 

The  Loves  of  Letty  (Pauline  Frederick)  

Tubilo  (Will  Rogers)  

The  Gay  Lord  Quex  (Tom  Moore)  .S 

Jinx    (Mabel    Normnnd)  5 

Bonds  of  Love   (Pauline   Frederich)   5 

Strictly   Confidential    (Madge  Kennedy)  3 

.Almost  a  Husband  (Will  Ro2;ers)    5 

The  World  and  Its  Woman  (Geraldine  Farrar)..  S 

Lord  and  Lady  Algy  (Tom  Moore)  5 

HALL  ROOM  BOYS  PHOTOPLAYS,  INC. 

Nov.  17. — Pretty  Soft   2 

Nov.    3. — A  Howling  Success...  2 

W.  W.  HODKINSON  CORP. 

Mary   Minds  Her   Business   (Billie   Rhodes)  6 

Hearts    and    Masks    (Billie    Rhodes)  6 

The    Joyous    Liar    (T.    Warren    Kerrigan)  S 


METRO  EXCHANGES 

NAZIMOVA  PRODUCTIONS 

The  Brat    (Nazimova)  5 

The  Red    Lantern    (Nazimova)  ^ 

SCREEN  CLASSICS,  INC..  SPECIALS 

Fair  and  Warmer  (May  Allison)  ? 

Please  Get  Married  (Viola  Dana)  " 

Lombardi,  Ltd.   (Bert  Lytell)  

PATHE  EXCHANGES 

Dec.     7. — Brothers   Divided    (Frank  Kcenan)  » 

Nov.  30 — Dawn  (Sylvia  Breamer-Robert  Gordon)  o 

Nov.    16.— The  Right  to  Lie  (Dolores  Cassinelle)  7 

BOUND  AND  GAGGED  (Serial) 

{George  B.  Seitz  and  Marguerite  Courto!) 

Dec.     7. — Seventh,    a    Fatal    Error  - 

Xov  30 — Sixth,  Out  Again    In  Again  ^ 

Nov.  23.— Fifth,  Held  for  Ransom  ^ 

THE  BLACK  SECRET 

{Pearl  White  and  Walter  McGrail) 

Dec.    7.— Fifth.    The    -Acid    Bath  ^ 

Nov.  30— Fourth,   Below  the  Water  Line  ^ 

Nov.  23.— Third,  The  Gas  Chamber  * 

"  FLYING  A  "  SPECIALS  (American) 

The  Hellion  (Margarita  Fisher)  | 

Six  Feet  Four  (William  Russell)  ° 

AMERICAN  FILM  COMPANY,  INC. 

Aug.    19— This  Hero  Stuff  (William  Russell)  ^ 

ROLIN  COMEDIES 

Dec.     7.— How  Dry  I  Am  (Pollard  Davis)  ' 

Nov.  30— It's  a  Hard  Life   (Pollard-Davis)  ' 

Xov.  30 — Capt.  Kidd's  Kids   (Lloyd-Daniels)  ^ 

RbALART  PICTUR  S  CORPORATIONS 

SPECIAL  FEATURES 

The  Mysteries  of  the  Yellow-Room  (Chautard)  

Soldiers    of    Fortune    (Dwan)  7 

VI  AR  PRODUCTIONS 

Erstwhile  Susan  (Constance  Binners)  5 

.\nne  of  Green  Gables  (Mary  Miles  Minter)  ^ 

ROBERTSON-COLE  PRODUCTIONS 

SUPERIOR  PICTURES 

Xov.    6 — F'ugitive  from  Matrimony   (H.  B.  Warner)  5 

Nov.  .. — The  Blue  Bandanna   (Wm.   Desmond)  5 

Xov    .. — The   Illustrious  Prince    (Sessue   Hayakawa)  5 

SPECIALS 

Dec.  ..—The  Beloved  Cheater  (Lew  Cody)  5 

.Xov.  .. — The  Broken   Butterfly   (Tourneur)  3 

Oct.  .. — The   Open   Door    (special   cast)  5 

TRIANGLE  EXCHANGES 

Xov  23 — Flame  of  the  Yukon  (Dorothy  Dalton)  6 

Sept.    7— Let  Katie  Do  it  (D.  W.  Griffith)  5 

UNITED  ARTISTS  CORPORATION 

Dec.  22 — When  the  Clouds  Roll  By  (Douglas  Fairbanks)  6 

Oct.  20 — Broken    Blossoms    (D.    VV.    Griffith)  • 

Sept.     I — His   Majesty   the   American    (Douglas  Fairbanks)  8 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

Lasca    (Edith    Roberts-Frank   Mayo)  3 

Under  Suspicion  (Ora  Carew-Forrest  Stanley)  5 

His  Divorced  Wife  (Monroe  Salisbury)  '  5 

The  Trembling  Hour  (Helen  Eddy-Kenneth  Harlan)  f' 

The  Rider  of  the  Law  (Harry  Carey)  6 

JEWEL  PRODUCTIONS.  INC. 

Tile  Mite  of  Love   (Mabel  Taliaferro-Rob»'t   Kdeso-')  2 

.A   Tungle  Gentleman   (Mrs.  Joe  Martin — Jimmv  Adams)  2 

The  Right  to  Happiness  (Dorothy  Phillips)  '  8 

Blind  Husbands  (Eric  Von  Stroheim)  6 

RAINBOW  COMEDIES 

Dec.    3 — .\  Barnyard  Romance  (Charlie  of  the  Orient)  2 

X'ov.  26 — Oh!  You  East  Lynn   (Dunham-Farley-Xielson)  2 

Nov.   10. — The  Eternal  Triangle  (Featuring  dogs)  2 

Nov.    12 — Barnyard  Romance  (Charlie  of  the  Orient)  2 

WORLD  FILM  EXCHANGE 

Nov.  17. — You  Never  Know  Your  Luck  (House  Peters)..,  5 

.\"ov.  10. — The  Poison  Pen  (Tune  Elvidge)  5 

■^  ov.    3. — 'Me  and  Captain  Kidd  (Evelyn  Greeley)  5 

Oct.  27. — The  .Arizona  Cat  CHaw  (Edythe  Sterling)  5 


November  i"  p  ,   i  9  i  9 


3%1 


',;|||::';     ,  L       u.     I.  I.:....  :  .:iillilBIH^^ 

I        Equipment  Service  | 

iliii;iiiiiiiiiiiiiiiiiiiiiiiiiiiii!!iiiiiiiiiiiiiiiiiiiiii;iiniiiiiiiii»   'iii'iiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiipiiiiiii^ 

Something  New  In  Intermittents 

Makes  First  Appearance  In  Print 


Inventor  Eliminates  Pin  and  Cam  and  Substitutes 

Magnets 

ON  the  same  day  that  a  letter  is  received  from  one  of  the 
readers  of  the  department  asking  if  there  is  any  immediate 
chance  of  the  usual  form  of  intermittent  being  superseded;  there 
appears  in  the  weekly  bulletin  of  the  United  States  Patent  Office 
an  announcement  of  the  awarding  of  a  patent  for  a  new  style 
movement.  Thinking  that  a  description  of  the  idea  would  be 
of  interest  to  all  projectionists  and  to  some  others  in  the  in- 
dustry it  is  published  below  together  with  copies  of  the  official 
drawings. 

The  basic  difference  between  this  new  device  and  the  one 
commonly  used  lies  in  the  fact  that  the  movement  is  carried  out 
eiectricaliy  instead  of  mechanically.  That  is,  instead  of  the  pin 
and  cam  the  inventor  makes  use  of  mechanically  locked  m.agncts. 


Figure  1  shows  a  view  of  the  motor  and  locking  mechanism 
taken  from  one  side.  Although  Certain  improvements  have  also 
been  made  in  other  parts  of  the  film  feed  mechanism  as  may  be 
ascertained  by  sending  for  a  copy  of  Patent  1,315,224,  this  article 
will  deal  mainly  with  the  intermittent  movement  and  the  parts 
related  to  it. 

Figure  1  shows  a  view  of  the  motor  and  locking  mechanism 
taken  from  the  side.  Comm.encing  with  the  left-hand  side,  54 
and  54  are  the  rolling  contacts;  38  is  the  rotating  commutator 
with  insulating  and  conducting  segments ;  10  is  the  motor  yoke 
and  16  is  the  magnet  coil.  The  two  upright  members  marked 
21  are  bell-cranks  which  are  operated  by  the  auxiliary  magnet 
coil,  27,  which  shows  below  the  rotor  of  the  motor.  A  spring, 
28,  holds  these  two  bell-cranks  in  such  a  position  that  the  pawls, 
20,  are  forced  into  the  notches,  19. 

In  operation  the  movement  is  extremely  simple.  The  com- 
mutator is  connected  to  the  driving  motor  of  the  projector  and 
is  therefore  constantly  in  motion.  As  the  commutator  turns  so 
that  the  conducting  segments  are  brought  in  conact  with  the  roll- 
ers, 54,  the  circuit  is  completed  from  the  outside  source  of  sup- 
ply and  to  the  magnets.  At  the  same  time  the  auxiliary  magnet 
at  the  bottom  is  energized  in  the  same  way.  This  actuates  the 
bell-cranks,  21,  which  in  turn  withdraw  the  pawls  from  the 
notches  and  allows  the  armature  to  turn.    W  hen  the  main  mag- 


nets are  connected  to  the  supply  circuit  they  act  on  the  armature, 
b,  like  the  field  coils  of  a  motor  and  lend  to  turn  the  armaiurc. 
Since  the  pawls  have  been  withdrawn  from  the  notches  the  rotor 
is  free  to  turn  and  dots  so.  But  shortly  the  rollers,  54,  are  met 
by  an  insulating  segment  on  the  commutator  and  the  circuit  is 
broken.  The  pawls  are  then  free  to  drop  iiUo  the  notches  on  the 
armature  as  so  on  as  they  are  reached  by  the  revolving  armature. 
Once  the  pawls  and  notches  are  together  the  movement  is  held 
absolutely  rigid  and  cannot  be  moved. 

Because  of  the  fact  that  the  field  coils  of  the  motor  act  in- 
stantly when  the  circuit  is  completed  at  the  commutator  some 
arrangement  had  to  be  made  to  reduce  the  sudden  tension  on  the 
film  perforations.  By  arranging  these  comm.utator  segments  so 
that  the  field  coils  would  be  energized  and  thereby  exert  their 
torque,  before  the  pawls  had  been  withdrawn  from  the  notches, 
an  exceedingly  fast  movement  could  be  obtained  but  it  is  doulitful 
if  the  film  would  stand  it.  The  inventor  therefore,  seeing  this, 
has  stated  in  his  patent  specifications  that  he  is  enabled  to  adapt 
the  torqiie  of  the  motor  to  the  pull  required  upon  the  film  without 
subjecting  the  latter  to  the  sudden  jerking  action  which  is  pro- 
duced by  the  sudden  release  of  a  spring  under  tension. 

He  goes  on  to  say,  "  In  fact,  if  it  is  desired,  under  any  condi- 
tions to  cause  a  momentary  initial  acceleration  of  the  moving 
parts  other  than  that  produced  by  the  sudden  movement  of  the 
arm.ature  from  a  period  of  rest  I  may  predetermine  the  character 
of  the  initial  torque  and  acceleration  by  proportioning  the  mag- 
netic and  electrical  elements  in  a  manner  well  understood  by 
engineers." 

Furthermore  the  inventor  makes  the  statement  that  by  timing 
the  movement  it  is  possible  to  do  away  with  the  shutter.  As  to 
this  latter  there  is  much  to  be  said.  Some  intermittent  move- 
ments have  been  made  with  as  high  a  ratio  as  12-1,  l)Ut  even 
then  the  experimenters  found  that  a  shutter  of  some  kind  was 
necessary.  Perhaps  the  inventor  of  this  magnetically  controlled 
movement  has  accomplished  what  others  have  been  unable  to  do. 
Tf  such  is  the  case  it  would  be  interesting  to  sec  in  just  what  way 
he  eliminates  .the  possibility  of  travel  ghost.  While  his  mechan- 
ism might  be  so  proportioned  that  its  ratio  of  movement  can  be 
r'ade  greater  than  12-1,  it  is  doubtful  if  the  film,  perforations 
v.ould  stand  the  enormous  strain. 

(Continued  on  f'age  3963) 


(Equipment  Service) 


Motion  Picture  News 


PERFECT  PROJECTION  -|-  CONFIDENCE  +  RELIABILITY 


Users  of  MOTIOGRAPH  De  LUXE 
receive  something  more  than  PER- 
FECT  PROJECTION  — 

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The  real  difference  in  quality  of 
projectors  lies  in  the  way  they  are 
made,  not  only  in  the  care  and  in- 
spection employed,  but  in  the  high 
grade  materials  and  workmanship  as 
used  in  the  MOTIOGRAPH  which 
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In  the  final  analysis,  a  projector 
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GRAPH De  LUXE  PROJECTOR. 
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(Equipment  Service)  3963 


Something  New  in  Intermittents 

(Continued  from  page  3961) 

Although  the  whole  question  of  whether  or  not  the  perfoni- 
tions  will  stand  the  strain  rests  on  the  acceleration  of  the  sprock- 
ets at  the  start  of  the  movement  there  must  be  a  limit  beyond 
which,  due  to  the  high  average  ratio  of  action,  the  film  will  not 
withstand  the  sudden  jerk,  no  matter  what  the  rate  of  accelera- 
tion ma\'  be  at  the  start. 

Any  comments  on  this  novel,  intermittent  movement  will  i)e 
gladly  printed  in  this  department.  It  is  to  l>c  hoped  that  a  num- 
ber of  projectionists  will  discuss  its  possibilities  and  its  limita- 
tions as  seen  from  their  point  of  view. 


p  St.  J.:  How  to  Set  Carbons 

1.  What  is  the  correct  angle  at  which  carbons  should  he  burnt? 

2.  Why  do  condensers  in  one  machine  break  while  in  another 
they  don't?  That  is  our  only  trouble  with  two  Power's  machines. 
Answer  : 

1.  Although  carbon  manufacturers  agree  among  themseKcs  on 
the  correct  settings  for  both  a.c.  and  d.c.  there  is  considerable 
\ariance  among  users.  Surely  the  manufacturers  ought  to  know 
lietter  than  all  others  how  to  get  best  results  from  their  products 
but  many  projectionists  have  "set-ups"  which  they  have  found 
satisfactory  through  months  of  use  and  will  not  change. 

For  d.c.  there  is  the  usual  trim  such  as  is  shown  in  the  draw- 
ing below.  Both  carbons  are  set  on  an  angle  of  25  degrees  from 
the    vertical    with    the    lower    electrode    set  forwards  slightly 


(3-32  inches)  for  the  purpose  of  placing  the  positive  crater  on 
the  front  side  of  the  upper  carbon. 

The  greatest  difference  is  found  among  users  of  a.c.  Carbon 
manufacturers  invariably  recommend  the  modified  jack-knife  set 
shown  in  Fig.  2.  Exhaustive  test,  wc  believe,  ha\e  shown  that 
this  carbon  set  produces  more  light  on  the  screen  for  a  given 
amperage  than  any  other  a.c.  arrangement.  By  setting  the  lower 
carbon  straight  up-and-down  there  is  less  shading  of  the  upper 
crater  and  therefore  a  greater  percentage  of  the  illuminatioii 
reaches  the  condensers.  You  will  notice  here  that  the  upper  car- 
bon is  set  at  30  degrees  away  from  the  vertical  and  slightly  back 
from  the  center  line  of  the  lower  carbon.  As  it  is  desirable  to 
use  but  one  crater  with  a.c.  the  arrangement  in  Fig.  2  makes  this 
possible,  the  crater  that  is  used  being  formed  on  the  forward  side 
of  the  upper  carbon. 

Even  though  manufacturers  are  constantly  emphasizing  the 
added  illumination  gained  by  the  use  of  the  modified  jack-knife, 
there  really  seems  to  be  in  practice  a  gradual  movement  toward 
the  use  of  the  d.c.  trim  -for  a.c.  There  is  a  definite  reason  for 
this.  The  arc  drawn  between  two  electrodes  set  as  in  Fig.  3  is 
much  sifnpler  to  keep  in  adjustment  than  when  set  as  shown  in 
Fig.  2.  At  its  best  the  a.c.  arc  stream  distance  is  short  enough 
so  that  the  projectionist  must  continually  keep  his  eyes  open  if 
he  is  to  hold  a  steady  arc.  But  with  the  jack-knife  set  it  will 
be  seen  that  at  only  one  point,  on  the  backside  are  the  points  the 
distance  is  constantly  varying  until  at  the  front  the  distance  before 
the  crater  is  formed  is  nearly  three  times  the  usual  distance. 

All  of  w-hich  simmers  down  to  the  statement  that  if  you  are  a 
careful  painstaking  projectionist  who  takes  pride  in  getting  every 
possible  ray  of  light  on  to  the  screen,  the  modified  jack-knife  set 


A    Cry  in 

the  Dark  — 

Time:  Evening. 

Place:    Any  Movie  Theatre  (without  the  AISLELITE) . 
Cast:    Mother  and  two  Children,  Exhibitor,  and  other  persons. 
Story:    A  mother  and  two  children  start  down  the  dark  aisle  of 
Blank's  Theatre.    Mother  loses  one  child  in  the  dark,  while  the 
other  stumbles  and  falls  headlong  down  the  balcony. 
Mr.  Ej(hibitor  rushes  to  assist,  but  it's  too  late. 

Conclusion:  Child's  arm  broken.  Evening  show  demoralized. 
Disturbed  audience  decide  to  go  in  future  to  Mr.  Up-to-Date's 
Theatre  where  they  have  the  AISLELITE  to  light  the  pathway 
which  leads  them  to  their  seat  in  safety  and  comfort  and 
no  disturbances.  ^UBI 


//  throws  the  light  directly  into  the  aisle;  directly  on  the  floor; 
directly  at  the  seat  entrance  —  right  where  it 's  needed. 

It  gives  sufficient  light  by  deflection  to  illuminate  the  auditorium, 
permitting  you  to  switch  off  all  side  lights  and  ceiling  lights. 

It  mal(es  your  theatre  more  comfortable  and  convenient.  Your 
patrons  can  find  their  seats  without  annoyance  to  others  or  to 
themselves. 

It  maizes  your  theatre  safer  for  everybody.  No  danger  of  a 
fall  on  balcony  stairs.  No  livelihood  of  a  mis-step  or  severe  seat- 
jolt,  with  the  " Aislelite"  burning. 

It  draws  patronage  and  profits  because  it  pleases  your  patrons. 
Because  it  is  a  comfort  and  convenience  to  those  whom  you  serve 
—  to  those  whose  patronage  you  want. 

— All  are  reasons  why  YOU  should  install  the  "Aislelite"  in 
YOUR  theatre.   

Distributed  by 

Inter.  Cinema  Equipment  Co.  C.  F.  Weber  Company 

New  York,  N.  Y.  San  Francisco,  Cal. 

Rialto  Theatre  Supply  Co.      Western  Theatre  Equipment  Co. 
Minneapolis,  Minn.  Billings,  Mont. 

Southern  Theatre  Equipment  Co. 
Atlanta,  Ga. 

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PROJEGT-A-LITE 

Transf OTmer  and  Adapters,  Guaranteed  to  Give  Satisfactory  Service 
DEALERS  WILL  DO  WELL  to  look  this  over,  as  many  inquiries  are 
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is  the  best.    But  if  you  are  required  to  rewind,  inspect  filtn,  watch 
for  stage  cues,  etc.,  you  will  have  more  time  to  do  so  if  you  are 
using  the  d.c.  trim  on  your  a.c. 
2.  Condensers  break  for  five  reasons : 

a.  Flaws  in  themselves. 

b.  Too  close  to  arc. 

c.  Mounts  need  adjustment.  . 

d.  Faulty  ventilation. 

e.  Sudden  draughts  through  carelessness. 


UPPER  CARBON 


FRONT 


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Therefore,  if  you  are  sure  your  arcs  are  the  same  distance  from 
lenses  on  both  machines,  the  trouble  lies  in  one  of  the  four  other 
possibilities.  Next  to  heat  from  the  arc,  probably  the  most  usual 
cause  of  cracked  lenses  is  the  poor  or  improperly  adjusted  mount. 
You  can  prove  this  out  by  changing  mounts  from  one  machine  to 
the  other.  If  the  breakage  still  persists  in  the  same  machine  as 
formerly,  your  mounts  are  O.  K.,  and  your  trouble  is  due  to  poor 
ventilation,  caused  by  a  clogged  vent  hole.  Perhaps  though  you 
have  had  a  fan  blowing  on  the  machine  which  gave  you  trouble, 
and  the  breeze,  when  you  opened  the  lamp  house  door  cooled  and 
consequently  cracked  the  back  condenser  lens. 

Anyway,  here  are  the  possibilities.  Follow  each  one  to  its  lair 
and  you'll  soon  find  the  cause. 


Make  the  Most  of  Your  "  Windows  ** 
By  W.  F.  Libman 

of  Stanley  Frame  Co. 

THE  store  of  high  quality  can  always  be  told  by  its  show 
windows.  Merchants  who  wish  to  gain  the  best  trade 
realize  the  drawing  power  of  a  tastefully  dressed  window  and 
act  accordingly. 

Why  then,  should  the  exhibitor  do  otherwise  than  follow  in  the 
footsteps  of  the  successful  store  manager.  The  exhibitor  is 
selling  merchandise  as  surely  as  the  store  manager,  and  his 
windows  —  which  are  called  the  lobby  —  should  maintain  the  same 
high  standard. 

Lobby  display  like  any  other  art,  or  near-art,  passes  through 
successive  cycles.  At  first  the  lobby  was  overdecorated  by  loud 
and  glaring  posters  and  fancy  trimmings.  Then  as  is  usual  in 
such  cases  the  tendency  swung  the  other  way.  Lobbies  were  then 
left  plain,  almost  Puritan-like  in  their  simpHcity.  This  condition 
was  as  bad  as  the  first.  In  between  the  two  lay  the  "  happy 
medium "  which  ultimately  would  be  reached. 

Those  lobbies  where  heretofore  a  riot  of  color  has  greeted  the 
prospective  patrons  should  be  torn  down  and  built  up  again  with 
the  idea  in  view  of  arriving  at  a  certain  point  in  decoration,  in 
keeping  with  the  remainder  of  the  theatre. 

On  the  other  hand,  in  the  lobbies  where  simpHcity  is  the  key- 
note, it  would  enhance  the  value  and  drawing  power  if  suitable 
wall  cases  were  to  be  placed  at  proper  intervals.  If  the  cases  are 
well  designed  and  constructed  they  will  surely  add  to  the  appear- 
ance to  the  lobby. 

Besides  the  feature  of  its  decorative  values  the  wall  case  has 
another  distinct  advantage.  As  appHed  to  lobbies  where  the 
material  used  is  marble  or  terra  cotta,  wall  cases  may  be  used  to 
reduce  the  area  of  visible  wall  space.  In  many  instances  the 
reduction  in  cost  has  more  than  paid  for  the  wall  cases. 


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Only  the  Best  W'l//  Do. 

The  public  patronizes  the  theatres  that 
are  beautiful  in  design,  large  and  com- 
fortable. These  theatres  generally  present 
the  best  programmes.    BUT — 

The  critical  public  of  today  soon 
learns  where  they  find  the  best  pro- 
jection. They  are  not  interested  in 
seeing  even  the  best  pictures  poorly 
projected. 

At  the  studios  the  greatest  care  is  exer- 
cised to  secure  the  best  possible  illumina- 
tion for  every  production.  Unless  the 
theatres  use  only  the  best,  these  excellent 
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The  New  Mission  Theatre  in  San  Francisco 
takes  pride][in  its  equipment  and  projec- 
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Can  Help  Save 
Lives  at  Home 

Tuberculosis  kills  150,000 
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yet  the  disease  is  prevent- 
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Are  you  using 
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Use  the  Motion  Picture  slide  you  have 
received  in  your  theatre  calling  attention  to 
the  fight  on  tuberculosis  and  the  sale  of 
Red  Cross  Christmas  Seals. 

The  screen  is  the  most  potent  force  in  America 
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Make  the  Most  of  Your  Windows 

(Continued  from  page  396".) 
I  have  had  theatres  brought  to  my  attention  where  the  archite  ' 
had  been  allowed  a  free  hand  in  the  design  of  the  lobby.  Natur- 
ally, with  his  mind  set  on  the  architectural  beauty  which  his 
plans  would  give  to  the  place  he  forgot  entirely  the  need  for 
wall  cases.  The  lobby  is  usually  finished  and  perhaps  the  theatre 
has  opened  before  the  manager  realizes  that  something  is  missing 
and  upon  examination  discovers  that  no  wall  cases  have  been 
provided  him.    Sometimes  the  wall  space  has  even  been  covered 


with  expensive  and  expansive  mirrors.  But  these  must  come  out 
as  well,  when  the  exhibitor  realizes  the  value  of  his  "  show 
windows."  If  the  architect  had  only  asked  the  lobby  display 
expert  for  the  latter's  ideas  before  completing  the  structure  a  great 
many  dollars  would  have  been  saved. 

Many  theatres  of  late  have  been  erected  and  considered  merely 
as  real  estate.  Accordingly  the  space  on  either  side  of  the  main 
entrance  is  usually  given  up  to  stores.  Altogether  too  often  in 
doing  this,  the  space  between  the  lobby  entrance  and  the  stores 
is  far  too  small  for  any  display  and  the  space  is  therefore  lost. 
If  a  little  more  thought  had  been  given  to  the  "  Front"  this  space 
might  have  been  increased  slightly  and  made  almost  invaluable 
as  the  theatre's  "  show  window." 

The  exhibitor  needs  all  the  "  show  windows  "  he  can  get  and 
it  would  pay  him  well  to  see  that  the  correct  use  is  made  of  every 
foot  possible.  This  does  not  mean  that  he  should  plaster  sheets 
here  and  there  about  his  lobby.  It  does  mean  that  he  should  get 
full  value  from  these  sheets  by  placing  them  in  well  designed  wall 
cases  whose  finish  and  general  construction  harmonize  with  the 
remainder  of  the  lobby.  This  may  demand  but  one  wall  case 
or  again  it  may  require  a  dozen.  If  the  exhibitor  will  submit 
his  proposition  to  the  manufacturer  of  these  cases  he  will  be  given 
a  carefully  worked  out  scheme  for  greatly  improving  the  "  Front 
of  his  House."  

Out  Again 

SWAAB'S  Monthly  Messenger  for  October  has  made  its  ap- 
pearance. It  is  fully  up  to  the  standard  of  past  issues.  The 
front  page  is  given  over  to  a  talk  on  the  Simplex  projector.  The 
inside  pages  are  filled  with  items  covering  practically  every 
piece  of  equipment  used  by  the  projectionist  and  theatre  manager. 
Scattered  here  and  there  between  the  several  ads  are  short  quips 
and  humorous  clippings  of  one  sort  and  another. 


Better    Music  ' 


>t  oplayer 


<  PHOTO  PLAYER  CO. 


New  York  City 


PHONE  BRYANT  360S  | 


^UNIQUE  SLIDE  CO. 

M  Highest  Quality  Lantern  Slides 
-^o         SEVENTH  AVE.,  NEW  YORK. 


A'  o  I'  e  III  her     y  ,  1919 


{Equipment  Scr\ice) 


3%7 


EAGLE  ROCK 
FILM 

**  The  Quality  Raw 

RIGHT  PHOTOGRAPHICALLY.  WILL 
NOT  GO  TO  PIECES  IN  THE 
PROJECTOR 


MADE  BY 

The  Eagle  Rock 
Manufacturing  Co. 

VERONA,  NEW  JERSEY 


ATTRACTIVE  THEATRES 

ARE    MONEY  MAKERS 
MAKE  YOURS  ATTRACTIVE   BY  USING 

KON  KEM  KOLOR 

The   Brilliant,    Transparent    Colorings    That  Are 
Pleasing  to  the  Eye 
In    All  Colors 
8-oz.    $1.00  16-oz.    $1.50  32-oz.  $2.75 

Sold   by   Your  Dealer 
CONTINENTAL    DRUG    AND    CHEMICAL  WORKS 
107  Broadway,  Brooklyn,  N.  Y. 

Manufacturers  of  Velvet  Film  Cement,  Atlat  De- 
veloper,  Frosting    and    Photographic  Chemical* 


PHONE  BRYANT  6808 

BAY  STATE  FILM  SALES  CO.,  INC. 

220  West  42nd  Street  New  York  City 

A.  G.  STEEN,  Special  Representative 

Made  In  America 
Film  Raw  Stock 

EQUAL  TO  THE  BEST 

Used  Successfully  by  the  Foremost  Producers 
and  Laboratories 


TICKETS 


^Setter  §em<se 


If  you  are  not  getting  your  tickets  when 
you  want  them,  and  if  they're  not  right 
when  you  get  them.,  you  owe  it  to  your- 
self to  order 

Automaticket  Tickets 

You'll  find  them  better  tickets  at  the 
price,  and  you'll  get  just  what  you  order, 
or  if  you  say,  "Repeat  last  order",  it 
will  be  duplicated  exactly. 

Write  for  prices  today 


AND  CASH 


1733  Broadway 


REGISTER  Ca 

New  York  City 


For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


3968         (Equipment  Service) 


Motion  Picture  News 


Optics;  Amperage;  Changeovers 

€.  A.  C.  No.  118: 

1.  How  far  from  the  aperture  should  the  lamp  house  be  placed? 

2.  How  can  you  tell  the  amperage  you  are  using  at  the  arc? 

3.  How  can  I  blend  one  picture  in  on  another  at  the  end  of 
«ach  reel  ?    My  way  is  unhandy. 

Reply : 

1.  The  distance  from  the  lamp-house  to  the  aperture  is  deter- 
tnined  by  the  position  of  the  arc  and  the  foci  of  the  condensers. 
To  gather  as  large  a  cone  of  light  as  is  possible  the  arc  should 
be  placed  as  near  the  back  condenser  lens  as  the  glass  will  allow 
without  cracking. 

The  focal  length  of  the  back  condenser  lens  is  selected  so  as 
to  make  the  beam  of  light  slightly  diverging  as  it  leaves  and  strikes 
the  front  lens.  The  focal  length  of  the  front  lens  should  take 
these  diverging  rays  and  converge  them  on  the  aperture  plate. 

With  these  facts  in  mind  you  can  readily  see  the  difficulty  of 
laying  down  any  set  rules  for  distances.  Under  perfect  condi- 
tions of  handling  and  adjusting,  it  is  possible  to  formulate 
certain  rules  for  distance  arrived  at  through  careful  experiments. 
But  the  best  way  and  the  way  used  by  all  the  leading  projectionists 
is  to  adjust  the  various  elements  with  a  great  deal  of  care  and 
watch  results  on  the  screen. 

After  placing  arc  as  near  to  condenser  as  seems  desirable  move 
lamp  house  back  and  forth  until  the  most  perfect  "  spot "  is 
secured  on  the  aperture  plate.  That  is  the  correct  position  for 
the  lamp  house. 

2.  By  using  an  ammeter.  There  is  no  other  safe  way  although 
if  you  have  a  rheostat  that  has  been  calibrated  with  exact  instru- 
ments you  can  approximate  the  amperage  you  are  using.  But 
this  method  is  not  satisfactory  because  the  supply  voltage  may 
vary  over  wide  limits,  resulting  in  an  ever-changing  voltage 
drop  in  the  rheostat,  and  thereby  affecting  the  flow  of  current. 

As  we  have  emphasized  before,  no  projection 'room  is  too  small 
to  own  an  ammeter  at  least,  and  preferably  both  ammeter  and 
voltmeter.  Good  instruments  for  this  purpose  can  be  purchased 
at  any  supply  house  for  $12  to  $15. 

3.  Probably  the  best  scheme  for  changing  over  is  the  automatic 
douser.    This  device  connects  the  two  dousers  so  that  when  one 


opens  the  other  closes  and  in  that  way  makes  a  perfect  fade  out 
and  fade  in.  About  the  time  this  reply  appears  in  print  there 
will  also  be  shown  a  drawing  of  a  change  over  system  for  three 
machines.  This  particular  lay  out  can  be  modified  to  apply  to 
the  two-machine  projection  room  and  we  advise  you  to  try  it  out. 

We  might  have  helped  you  more  had  you  told  us  more  about 
your  "  unhandy  method." 


Film  Projection  Device 

WILBUR  BATES  has  had  on  exhibition  in  his  office  in  the 
Times  Building,  during  the  past  week  the  inventor's  work- 
ing model  of  the  Goodwin  Film  Fire  Prevention  Device,  invented 
by  a  western  projectionist  who  was  badly  burned  three  years  ago 
in  a  film  fire  which  reached  the  magazine  and  set  fire  to  the 
theatre,  creating  a  panic. 

This  device,  in  the  event  that  a  film  catches  fire  while  being 
projected,  is  designed  to  cut  the  film  where  it  emerges  from  the 
magazine  and  seal  the  magazine  so  that  fire  cannot  reach  the 
reel,  cut  the  film  where  it  enters  the  take-up  box  and  seal  the  box 
=0  that  fire  cannot  enter,  turn  off  the  current  from  the  lamp- 
house  and  turn  on  the  lights  in  the  theatre.  This  is  all  done  on 
one  action  —  automatically,  simultaneously,  instantly. 

The  worst  that  can  happen  where  a  film  catches  fire  in  pro- 
jection, where  one  of  these  devices  is  installed,  it  is  claimed,  in 
the  loss  of  a  few  inches  of  film.  It  can  be  applied  to  any  make 
of  projection  machine. 


Provex  Camera? 

O.  S.,  Los  Angeles : 

Please  give  me  the  address  of  the  manufacturer  of  the  Provex 
Motion  Picture  Camera. 
Reply : 

The  Provex  Camera  is  made  by  Kronik  Bros.,  and  marketed, 
we  believe  by  the  Motion  Picture  Apparatus  Co.,  210  West  32nd 
St.,  New  York  City.  We  would  suggest  that  you  write  to  the 
latter  firm  for  any  further  information.  The  Provex  is  a  camera 
of  excellent  and  painstaking  workmanship  but  for  some  reason  its 
production  in  quantities  has  always  been  limited. 


NAL 


INSJRES  PERFECT 
ELECTRICAL  CONTACT 

Illustration  tells  the  story. 

Made  of  heavy  gauge  sheet  copper. 
DOUBLE  STRENGTH  IN  NECK  OF 
TERMINAL.  WIRE  COMPLETE- 
LY ENCLOSED.  LENGTHENING 
LIFE,  ELIMINATING  TROUBLE. 
FOR  USE  ON  NO.  4  and  NO.  6  WIRE. 

PRICE  EACH  15c 

is  the  Brand.    Sold  the  world  over, 
'^njljra^  Insist  on  them.    It  is  your  guar- 

^   antee  o£  the  BEST.    If  your  dealer 

does  not  supply  them,  write 

E.  E,  FULTON  CO,  3204  Carroll  Avenue,  CHICAGO 

Manufacturers  of  M.  P.  Accessories 
Note — Send  for  our  new  16  page  folder,  illus- 
trating and  describing  our  complete  line. 


An  Estey  Organ  is  built  to 
interpret'any  picture.  But  it  is 
particularly  successful  with  a 
good  picture. 

THE  ESTEY  ORGAN  CO. 
Brattleboro,  Vt. 


See  our  page  ad  in  the  Dec.  13tb 
Issue  of  the  Motion  Picture  News. 


PEARCE  FILMS 

608  CANAL  ST. 
NEW  ORLEANS,  LA. 

Largest  Independent  Exchange  South 


Theatre  and  Exchange 
Mailmg  List  Service 

We  rent  IRts  of  or  address  contemplated 
or  existing  theatres,  exchanges,  state  rights 
owners,  publicity  mediums  and  producers, 
selected  as  to  territory,  class,  etc.  Twenty 
thousand  changes  were  recorded  in  our  list 
last  year.  Its  use  means  a  saving  of  from 
20  to  50%  in  postage,  etc. 

MOTION  PICTURE  DIRECTORY  CO. 


244  W.  42nd  St.,  New  York 
Phone,  Bryant  81 38 


Addressing 
Typewriting 


M  ultigraphint 
Printing 


ransVerte 


Perfect  Light  ContFol 

At  the  will  of  the  Operator 

"^HE  amperage  can  readily 
be  rpgulated  to  light  or  datk 
pictures  as  easily  as  turning  gas 
up  or  down. 

At  the  same  time,  the  vohage 
lowers  and  raises  automatically  in 
proportion  to  the  changing  length 
of  the  arc. 

The  Transverter  injures  a  r>erfect 
arc,  a  steady,  bright  white  light  and 
mrre  artistic  projecbon  of  pictures 
without  waste  of  current. 

You  con  make  a  ptrftcl  dis- 
solve with  luo-arc  Transverter 

The  Hertner  Electric  &  Mfg.  Co. 
1908  WestlUth  St.,  Cleveland,  0. 


November  29,  1919 


(Equipment  Service)  3%9 


BE  WISE 

USE 
DIRECTO 
HOLD  ARK 

OR 

ALTERNO 

CARBONS 


We  do  not  claim  to  supply  every 
theatre,  nor  necessarily  all  the  largest, 
but  those  using  either  of  the  above 
combinations]  are"  surely  getting ]]^the 
best  results. 

Stocked  by  the  best  Supply  Houses. 


SPEER  CARBON 
Saint  Marys 


CO. 


Pa. 


Each  and  every  stick  is  guaranteed. 


NEWMAN"  BRASS  FRAMES  AND  RAILS 


Corner  Unit  Hinged  Frame. 


Accompanying  cul  shows  our  new  style  unit  frame  for  cor- 
ners of  theatre  lobbies.  Especially  designed  to  fit  irregular 
shaped  columns  and  sloping  entrances.  Neat,  attractive  and 
complete,  it  enables  the  passer-by  to  see  at  a  glance  the  entire 
program 

Send  sketch  for  prices  and  ask  for  new  1918  catalog. 

THE  NEWMAN  MFG.  CO. 

E^MhM  1882. 
H^rile  for  Our  Latest  Catalog. 
717-19  Sycamore  Street,  Cincinnati,  Ohio 
68  W.  Washington  Street,  Chicago,  Illinois 

Caoadiaii  Representative:  J.  T.  Malone  Films.  Rialto  Theatre 
BIdg.,  Montreal,  Canada. 

Pacific  Coast:  C.  A.  Metcaie,  San  Francisco,  Cal. 
Frames,        Easels.       Rails,       Grills.  Signs, 

Choppers,       Kick  Plates,        Door  Bars 

lVe<  manufadun  the  frames  In  various 
finishes  which  do  not  require  polishing. 


Don't  throw  away  money! 

You  pay  for  every  inch  of  every  carbon,  includ- 
ing the  stub  you  throw  away. 

But  a  good  part  of  every  stub  can  be  saved  by 
using  IMSCO  ADAPTERS  and  ECONOMIZERS. 

"They  cost  little  and  save  a  lot." 

Ask  us  about  them.    Then  we'll  tell  you  also 
of  other  IMSCO  MONEY  SAVERS. 

INDEPENDENT  MOVIE  SUPPLY  CO. 

729  Seventh  Ave.  New  York 


For 


Immediate 

SALE 

1  Player  Piano 

1  Base  and  Snare  Drum 
Pipes 

1  Xylophone 
Bells 

1  Tambourine 

1  Automatic  Music  Roll 
Changer  holding  6  Rolls 
Music  playing  thirty 
diiferent  selections. 

The  above  Instruments  are  in  perfect  order — 
Will  sacrifice  entire  lot  for  $1500 

Terms  to  responsible  parties 


FALK'S  MUSIC  HOUSE 

76  PATTON  AVE. 

ASHEVILLE,  N.  C. 


EASTMAN 
FILM 

is  SO  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 


Identifiable  by  the  words  "  Eastman"  and 
"Kodak"  on  the  film  margin 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


3970 


(Equipment  Service) 


Motion  Picture  New. 


Write  for  our  list  of  Guaranteed 
Rebuilt  Machines 
AMUSEMENT  SUPPLY  COMPANY 

Largest  Exclusive  Dealers  to  the 
MOTION  PICTURE  TRADE 

300-302  Mailers  Building 
5  So.  Wabash  Avenue 
CHICAGO,  ILLINOIS 

Dealers  in  Motiograph,  Standard  and 
Simplex  Moving  Picture  Machines, 
National  Carbons,  Minusa  Screens 
and    Everything    for   the  Theatre 

WE  SELL  ON  THE  INSTALLMENT  PLAN 


THE  ARGUS  LAMP  &  APPLIANCE  CO. 

Manufacturers  of 
Argug-Sheck  Universal  Adapters 

for  Mazda  Lamp  Projection 
and 

Argus  Crystal^Bead  Screens 

WRITE    ron  CATALOG        CLEVELAND,  OHrO 


HAZELTON  STUDIOS 

Producers  of 
Announcement,  Trick,  Cartoon 
and  Advertising  Motion  Picture  Films 
of  all  Descriptions 

Studios:  Burlew  Theatre  Bldg. 
P.  O.  Box  96,  Write  for 

Charleston,  West  Virginia  Prices 


The  British-American  Finance  Corp. 

Is  always  in  the  market 
to  purchase 
first- class  pictures. 

130  West  46th  Street,  New  York  City 


KINARKO  CARBONS 

CARBON  IMPORTS  CO. 

110-112-114  West42nil  Street 
New  York  City 


A  "  Jumpy  "  Picture 

R.  O.  Batesville,  Ark.: 

What   makes    a   picture   jump   on  the 
screen?    I   think  that  there  are  several 
devils  that  could  cause  the  picture  to  jump. 
We  have  two  Powers  6-A  machines. 
Reply : 

As  you  say,  there  are  several  causes  for 
a  "jumpy"  picture.  There  is  the  intermit- 
tent that  is  improperly  adjusted,  there  are 
the  tension  springs,  either  wrongly  set  or 
dirty,  there  is  the  take-up  which  under 
some  conditions  might  bring  about  the  loss 
of  the  loop  with  bad  results  on  the  screen. 
Besides  these  your  machine  may  be  un- 
steady or  your  projection  room  floor  may 
vibrate.  Such  are  the  underlying  causes  of 
a  bad  picture.  More  often  than  not,  it  is 
a  question  of  running  down  each  possibility 
until  the  real  origin  of  the  jump  is  located. 
In  some  cases,  the  jump  may  be  due  to  a 
combination  of  causes  and  it  is  then  that 
the  true  mechanical  ability  and  knowledge 
of  the  man  shows  through. 


New  and  Old 

Films 
CLEANED 

CONSERVED 
A.  TEITEL 

112  Nurth  La  Salle  Street  I,  Chicago,  Ulinoia 


TRY 


Hoods 


FOR  SIGNS,  STAGE 
OR  CANOPY  LIGHTS 

They  Cover  the  Bulb  and  Show 
Brilliant  Light  Co'ors 

Have  Every  Advantage  —  Save 
Your  Dollars  in  Lamp  Renewals 
No  Botherrome  Dipping 


For  5-10  W.  and 
25-40  W.  Lamps 
2650  W.  CONGRESS  ST. 


Eoiily  Put  on  or  Taken  Off 

REYNOLDS  ELECTRIC  CO. 


CHICAGO,  ILL. 


Business 

Opportunities 

NEWS  CAMERAMEN  WANTED— We  pay  the 
highest  price  per  foot  and  use  a  greater  number 
of  feet  than  all  other  producers  of  news  reeli 
combined.  We  want  crisp,  live  subjects  of  any- 
thing and  everything  that  is  unusual  or  interesting 
either  local,  national  or  international.  If  you 
have  a  motion  picture  camera  or  can  use  one,  shoot 
us  your  undeveloped  negative  by  first  parcel  post 
(special  delivery)  or  express  with  captions  or  all 
data  obtainable.  We  can  use  up  to  100  feet  of  one 
subject;  for  some  extra  special  stuff  will  pay  ai 
high  as  $5.00  per  foot.  Write  for  more  particulars 
and  a  field  working  card;  become  our  permanent 
cameraspondent  in  your  section.  Address  World 
Motion  Picture  Advertising  Co.,  Inc.,  500  Fifth 
avenue,  New  York  City,  Laboratory  Dept.  "  Our 
news  reel  encircles  the  globe." 

WANTED — Motion  Picture  Camera.  De  Brie 
preferred,  although  will  consider  other  make. 
Address,  G.  Lacey,  Argonne  Hotel,  New  York 
City. 

FOR  SALE — Leading  theatre  at  La  Porte, 
Indiana,  prosperous,  rapidly  growing  manufac- 
turing city  now  17,000,  will  soon  have  25,000. 
Theatre  is  centrally  located.  If  remodeled  for 
pictures  to  ground  floor  house  with  1,200  ca- 
pacity, will  dominate  motion  picture  business  of 
city  and  surrounding  country.  Theatre  cost 
$35,000,  will  sell  for  $18,000.  Address,  Edward 
Rumely,  324  West  103d  Street,  New  York  City. 

THEATRE  SEATS  WANTED  —  Any  quantity 
state  price,  where  seen.  Theatre  Supply  Com- 
pany, 124  West  45th  Street,  New  York  City. 

FOR  S.\LE — Large,  high  building  (about  80  x 
190  ft.)  with  spacious  grounds,  suitable  for  mo- 
tion picture  studio.  CHose  to  New  York.  Address, 
Box  280,  Motion  Picture  News,  New  York  City. 

BRAND  New  Universal  Camera,  200  ft.  ca- 
pacity, lists  $430.  Our  price  $349.  Universal 
Camera,  400  ft.  capacity,  list  $645.  Our  price 
$495.  Schustek  Camera  with  automatic  dissolv- 
ing shutter.  Regular  price  $650.  Our  price  with 
four  magazines  $375.  Special  400  ft.  Prestwich 
model,  new,  with  automatic  dissolving  shutter. 
Regular  price  $250,  our  price  $175.  For  satisfac- 
tion trade  with  the  largest  supply  house  in  the 
country.  Motion  Picture  Apparatus  Co.,  Inc.,  110 
West  32d  Street,  N.  Y.  C.    Watkins  4779. 

WANTED  —  Trick  title  camera  in  good  condi- 
tion, Prestwich  preferred.  Box  285  Motion  Pic- 
ture News,  New  York  City. 

FOR  SALE 

Welte  pneumatic  organ,  motor  driven,  and  about 
fifty  rolls.    Size  over  all  8  feet  9  inches  wide,  11 
feet  high,   58  inches  deep.     Suitable  for  amuse- 
ment enterprise.     Shown  by  Supply  Department, 
.\braham   and   Straus.     No.   422   Fulton  Street, 
Brooklyn,  telephone  6100  Main. 


You  need  Bartola  music  in  your  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTCLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  IlL  Factory,  Oshkosh,  Wis. 


"WE  NEVER  DISAPPOINT" 


TELEPHONE  BRYANT  5576 


CROMLOW  FILM  LABORATORIES 


INCORPORATED 

220  WESX  42nd  SXREKT 

NEW  YORK 


ALLAN  A.  LOWNES 
GEN.  MGR. 


November  2(f,  1919 


3971 


|«uiiiiiiiiiiiiiiyiigMiiyiMu«^^^^^   uiiiiiiiiiDiiiiiiiiiiiiiiiiiiii  iiiiiiiuiiiiiiiiiiir| 

I     *"      I 

I  The  Complete  Plan  Book  | 

l>IIIIIIIUI|{|ll!:!>IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIH^ 


"  Hearst  News  No.  46  " 

(German  Submarine  Sinking  Ships,  etc.--One  Reel  Released 
November  ll--Distributed  by  Universal) 

ABSOLL  THI.Y  the  greatest  lilni  scoop  in  history  of  motion 
pictures,"  is  the  declaration  of  International  Film  Service 
in  describing  this  particular  news  reel. 

And  the  reviewer  agrees  that  this  is  the  biggest  news-reel  sen- 
sation of  the  year.  This  particular  portion  of  the  reel  only  occu- 
pies about  three  hundred  feet  but  it  grips  you  tremendously. 

For  it  is  real  and  appallingly  brutal  but  also  imparts  a  glowing 
thrill  when  you  see  brave  men  go  down  to  their  death  willingly 
rather  than  desert  the  ship. 

One  ruthless  submarine  commander  in  the  late  war  evidently 
determined  that  he  would  show  his  Kaiser  that  he  was  producing 
gratifying  results.  He  mounted  a  motion  picture  camera  on  the 
decks  of  his  submersible  and  after  shelling  or  torpedoing  a  ship 
he  would  photograph  the  sinking. 

It  is  a  terrible  thing  to  witness  and  leaves  an  indelible  impres- 
sion upon  the  spectator.  But  every  one  who  views  it  will  want 
to  see  it  again  and  unquestionably  will  urge  all  his  friends  and 
acquaintances  to  see  this  wonderful  feat  of  the  camera. 

This  could  be  played  up  as  a  regular  feature  and  would  give  a 
gratifying  account  of  itself  at  the  box  office  window.  But  it  is 
inserted  as  a  part  of  one  of  the  regular  Hearst  News  reels.  Ex- 
hibitors playing  this  service  would  do  well  to  watch  for  Reel 
Number  46  and  properly  exploit  it. 

J.  H.  Mackzun,  a  Knights  of  Columbus  secretary,  brought  the 
film  to  the  United  States.  The  first  shows  the  sinking  of  a  British 
tramp  as  the  U-boat  rises  to  the  surface.  The  deck  gun  is  used. 
A  bomb  explodes  in  the  hold  of  a  picturesque  sailing  ship  and  ft 
gracefully  buries  itself  in  the  sea  leaving  only  a  ripple  behind. 

A  shot  across  the  bow  brings  a  British  freighter  to  a  halt  and 
the  captain  and  his  mate  standing  on  the  stern  deck  refuse  rescue 
and  go  down  dramatically  with  their  ship.  A  shot  below  the 
water  line  plunges  another  ship  to  destruction  and  the  huge 'boat 
does  an  awe-inspiring  sort  of  a  tail  spin  and  sinks  majestically 
from  sight  beneath  the  waves. 

You  view  the  actual  brutalities  of  war  practically  in  the  raw 
and  it  is  something  that  none  of  vour  patrons  will  care  to  miss. — 
TOM  HAMLIN. 

"Salome  vs.  Shenandoah" 

(Mack  Sennett  Comedy-Two  Reels) 

MACK  SENNETT  is  still  poking  fun  at  the  old  time  stage 
successes.  Not  that  "  Salome "  has  become  moth-eaten 
on  the  shelf  though  it  is  not  being  done  at  the  present 
time  because  no  theatrical  producer  has  the  audacity  to  flout  the 
conventions.  Depicted  on  the  screen  —  well  that's  another  matter. 
Trust  Mack  Sennett's  keen  sense  of  satire  for  that.  Trust  him 
to  make  an  audience  chuckle  by  presenting  Ben  Turpin's  head  to 
Charles  Murray,  disguised  as  King  Herod.  The  funny  part  of 
it  is  Ben  acts  as  a  bodyguard  for  his  own  head  and  confidentially 
tells  us  that  "  the  King  thinks  he's  got  my  head  but  he's  wrong." 

Where  Mr.  Sennett  finds  his  real  fun  is  in  his  methods  of 
ridiculing  the  tricks  of  the  stage.  The  King  is  attached  to  a 
wire  after  the  flying  ballet  formula.  When  he  would  scan  Phyllis 
Haver,  who  plays  the  title  role,  he  is  yanked  into  place  by  an 
invisable  stage  hand.  He  stretches  a  little  too  far  in  getting  a 
close-up  of  her  knees  and  the  man  with  the  wire  is  unable  to 
lift  him  from  the  floor.  And  so  the  comicalities  assemble. 
Finally  Ben  Turpin  comes  in  and  announces  himself  as  "every 
inch  a  ruler "  and  demands  the  royal  fourflusher  to  vacate. 
Then  up  in  the  flies  a  water  tank  is  overturned.  The  stage  hand 
yells  —  "My  mistake."  A  typical  Sennett  title,  pithy  peppery  and 
to  the  point.  There  is  an  atidience  within  the  picture  that  in- 
cludes Ford  Sterling  and  Louise  Fazenda. 

This  is  one  of  the  funniest  farces  that  Mack  Sennett  ever 
conceived.  And  "  Shenandoah "  runs  it  a  close  race.  Again 
the  producer  uncovers  the  "  props "  of  the  stage  and  makes 
them  appear  ridiculous.  Dummy  soldiers,  dummy  horses  are 
everywhere.  And  the  curtain  rises  and  falls  on  four  acts.  It 
is  a  toss-up  which  is  the  more  productive  of  laughter  —  Ford 


Sterling  and  his  audience  "guying"  the  show  or  Ben  Turpin 
;ind  his  fellow-players  "kidding"  the  old  war  play.  Ben  leads 
the  whole  Northern  army  to  slaughter  and  he  is  about  to  be 
executed  when  little  Nell  appears  on  horseback  and  tells  them 
the  war  is  over. 

From  our  point  of  observation  in  two  New  York  theatres  we 
noticed  the  spectators  enjoying  themselves  immensely.  They  re- 
sponded as  quickly  to  the  titles  as  they  did  to  the  scenes.  Who- 
ever writes  these  captions  is  a  humorist  of  the  first  order.  A 
mere  w  ord  and  it  speaks  volumes.  "  Salome  vs.  Shenandoali " 
is  genuine  burlesque  and  funny  all  the  way.  It  presents 
Mack  Sennett  at  his  best— LAURENCE  REID. 


"A  Glutton  For  Punishment" 

(Mutt  and  Jeff  Cartoon-Fox) 

IF  you  follow  the  adventures  of  Mutt  and  Jeff  it  shouldn't  be 
much  trouble  to  tell  which  one  is  a  glutton  for  punishment. 
Whenever  there  is  any  work  to  do  you  can  make  up  your  mind 
that  Mutt  is  standing  by,  while  his  partner,  being  a  pocket  edition 
of  a  man,  is  compelled  to  carry  the  burden.  This  time  the  freaks 
have  opened  a  restaurant  directly  opposite  Benny's  beanery.  Natu- 
rally Jeff's  place  is  -in  the  kitchen  while  Mutt  performs  the  easy 
task  of  waiting  on  table.  It  looks  as  if  their  business  would  fail 
but  fortunately  Benny,  himself,  comes  in  with  a  voracious  appe- 
tite (a  restaurateur  never  eats  in  his  own  place)  and  his  bill  is 
.sufficient  to  put  the  proprietors  on  easy  street. 

The  fun  is  derived  in  watching  Jeff  take  care  of  the  orders. 
He  takes  the  side  of  a  cow  and  chops  it  up  with  the  aid  of  his 
ice  skates  and  the  portion  is  sent  spinning  through  space  to  the 
waiting  hands  of  Mutt.  A  nickel  Is  given  to  a  hen  and  promptly 
two  fresh  eggs  are  hatched.  To  make  them  hard  boiled  the  little 
chef  plays  billiards  with  them.  A  milk  shake  has  him  puzzled 
until  he  starts  shimmying.  And  how  that  boy  can  tease  his  torso ! 
Benny  cleans  the  freaks  out  entirely,  and  when  he  asks  them 
where  they  are  going,  they  reply  — "We're  stepping  out  to  eat." 
This  cartoon  keeps  to  the  average.  It  should  rouse  the  risi- 
bilities of  any  audience.— f//?£iVC£  REID. 

"  Bumping  Into  Broadv^^ay  " 

(First  of  the  New  Two-Reel  Harold  Lloyd  Comedies  Released 

by  Pat  he) 

THE  reviewer  saw  two  of  the  two-reel  Lloyd  comedies  before 
he  viewed  "Bumping  Into  Broadway,"  which  happened  to 
be  the  first  scheduled  for  release.  They  both  registered  heavily 
and  this  one  scores  100  per  cent. 

Mr.  Lloyd  has  '  Snub  "  Pollard  and  Bebe  Daniels  with  him  in 
this  one  and  it  is  elaborately  mounted.  He  is  a  refreshingly 
original  comedian  who  docs  not  have  to  indulge  in  vulgarities  or 
the  slap  stick  to  get  his  stuff  over. 

The  star  appears  in  "  Bumping  Into  Broadway  "  as  a  would-be 
playwright  and  after  being  kicked  out  of  the  manager's  office  he 
meets  the  chorus  girl  behind  the  scenes. 

Later  he  sees  the  girl  getting  into  a  limousine  with  a  man 
and  he  rides  with  them  by  inserting  himself  on  the  extra  tire  at 
the  rear  of  the  car. 

Their  destination  is  a  swell  gambling  house  and  the  comedian 
somehow  manages  to  get  by  the  doorkeeper.  While  standing  out- 
side the  circle  of  a  group  surrounding  a  roulette  table,  he  finds 
I  bill  on  the  floor  and  after  trying  in  vain  to  pry  his  way  into  the 
crowd  to  return  the  bill  to  its  owner  he  tosses  it  over  the  heads 
of  the  people  and  it  lands  on  number  13. 

Yes,  number  13  wins  and  then  repeats  itself  enough  so  that  the 
bank  is  "  busted."  As  the  bales  of  money  are  forced  on  the  come- 
dian the  place  is  raided  and  from  then  on  the  fun  is  fast  and 
_furious. 

"  This  is  certainly  an  irresistibly  funny  comedy  offering  that 
will  score  with  the  high  brows  as  heavily  as  it  will  wMth  the 
masses.  Many  new  pieces  of  comedy  "business"  are  injected  by 
Mr.  Llovd  which  mark  him  as  absolutely  original.— TOA/ 
HAMLIN. 


3972 


Motion  Picture  News 


VAGABOND  LUCK*' 

(FOX) 


Heart  Interest  and  Atmosphere  Here 

i  i  \  TAGABOND  LUCK"  conquers  because  of  its  simplicity 
y  and  humanity.  It  is  rich  in  heart  interest  and  sympa- 
thetic appeal  and  it  tells  its  story  in  a  straightforward 
way.  Particularly  is  sympathy  expressed  for  the  broken  down 
horse,  Vagabond,  who  is  supposed  to  have  outlived  his  usefulness 
on  the  track. 

Fortunately  it  rains  and  he  breezes  home  a  winner  because  he 
is  the  best  "  mudder "  on  the  track.  Thus  his  owners  are  made 
happy  because  the  winnings  have  saved  the  home.  The  heart 
interest  is  emphasized  in  the  jocky  who  brings  him  under  the 
tape  —  the  same  jockey  who  has  been  dismissed  from  a  rich  stable 
for  being  overweight.  It  is  he  who  unearths  the  plot  to  ruin  the 
girl's  brother  who  in  a  moment  of  weakness  had  mortgaged  his 
share  of  the  property  in  order  to  realize  on  his  bet. 

The  picture  contains  enough  vitality  to  extend  through  five  reels 
despite  the  simplicity  of  its  theme.  The  atmosphere  smacks  of 
the  track  and  the  story  is  saturated  with  it  to  such  an  extent  that 
you  are  thrilled.  The  romantic  element  'balances  the  feature  and 
gives  it  an  expression  which  makes  it  a  well-rounded  entertain- 
ment. In  our  opinion  it  is  quite  the  best  offering  that  the  Fox 
co-stars  have  had.  Albert  Ray  enacts  the  part  of  the  jockey 
with  genuine  naturalness,  while  Elinor  Fair  makes  the  heroine  a 
sympathetic  character  indeed.  The  other  players  are  splendid  in 
the  types  they  interpret.    Length,  5  reels. —  LAURENCE  REID. 

THE  CAST 

Jimmie  Driscoll,  ex-jockey  Albert  Ray 

Joy  Bell   Elinor  Fair 

Harry  Bell,  her  brother  Jack  Rollens 

Jim  Richardson,  race-horse  owner  John  Cossar 

Tunk,  the  trainer  William  Ryno 

Jumbo,  negro  jockey  George  Milium 

Spike  Bradley,  bookmaker  •  ;A1  Fremont 

Buck,  Bradley's  partner  Lloyd  Bacon 

Johnny,  the  jockey  ,  Johnny  Ries 

By  Frank  Tinney  Jackson. 

Scenario  by  Scott  Dunlap  and  Anthony  J.  Roach. 
Directed  by  Scott  Dunlap. 
Photographed  by  George  Schneiderman. 

PRESS  NOTICE-STORY 

William  Fox's  co-stars,  Albert  Ray  and  Elinor  Fair,  will  appear  together 

in  their  newest  attraction,  "  Vagabond  Luck,"  at  the   —         theatre  on 

 of    week.    The  picture  treats  of  a  race  horse  which  is 

supposed  to  have  outlived  its  usefulness,  but  which  comes  forward  as  very 
much  in  the  running.  Its  name  is  Vagabond  and  it  is  owned  by  Joy  Beil 
and  her  brother,  Harry.  In  close  proximity  to  their  home  is  the  stable  of 
Jim  Richardson,  the  owner  of  a  string  of  fast  horses.  Jimmie  Driscoll, 
who  has  been  responsible  for  making  him  a  winner,  laments  the  fact  that 
he  is  considerably  over-weight.  So  much  so  that  he  is  dismissed.  He 
makes  his  way  to  the  Bell  stables  where  he  becomes  instrumental  in  saving 
the  home.  The  racing  event  of  the  season  is  about  to  be  run  off,  and  Harrv 
Bell  has  mortgaged  his  share  of  the  property  in  order  to  back  Vagabond  to 
the  limit.  The  horse  hasn't  a  ghost  of  a  show  on  a  dry  track,  but  can 
distance  the  field  when  it  is  muddy.  The  horse  is  marked  up  at  a  lo  to  i 
shot  on  the  short  end.  But  when  the  rain  comes  the  night  before  the  book- 
makers are  fearful  of  losing  their  money.  They  succeed  in  frightening  the 
Bell  jockey  into  running  a  crooked  race,  but  Jimmie  learns  of  the  plot  and 
rides  the  horse_  himself.  And  he  breezes  home  a  winner,  saves  the  family 
fortune  and  wins  Joy  for  his  wife.  This  is  an  interesting  picture,  filled 
with  dramatic  situations  and  climaxes  and  one  that  carries  a  strong  human 
appeal  and  considerable  local  color.  The  stars  give  a  good  account  of  them- 
selves and  they  are  supported  by  a  competent  company.  The  picture  was 
produced  under  the  direction  of  Scott  Dunlap  from  a  story  by  Frank  Tinney 
Jackson. 

PROGRAM  READER 

A  race-track  story  is  "  Vagabond  Luck,"  and  a  good  one.     It  comes  to 

this  theatre  next   with  the  co-stars,  Albert  Ray  and  Elinor  Fair, 

in  the  principal  roles.  You  all  sympathize  with  man's  best  friend,  the 
horse,  but  your  sympathy  is  most  acute  if  the  noble  steed  happens  to  be 

through"  as  a  winner.  Poor  old  Vagabond!  No  one  thought  he  could 
possibly  win.  Why  he  would  be  a  joke!  But  they  miscalculated  on  the 
weather.  They  forgot  that  he  was  a  good  "  mudder  "  and  could  go  by  the 
other  horses  on  a  wet  track  as  if  they  were  standing  still.  How  he  breezes 
home  a  winner  and  saves  a  family  fortune  and  brings  a  romance  to  a  certain 
girl  IS  told  in  a  series  of  interesting  events.  A  picture  full  of  action  and 
atmosphere  and  one  that  is  always  human.  It  presents  an  array  of  interest- 
ing scenes.    Don't  miss  it.    Remember  next   . 

SUGGESTIONS 

Albert  Ray  and  Elinor  Fair  have  appeared  often  enough  for  you  to  judge 
upon  their  drawing  power.  Surely  they  are  very  sincere  in  their  work  and 
they  have  established  a  popularity.  So  it  would  be  advisable  to  feature  their 
names  and  photographs.  But  by  all  means  bring  out  that  this  is  a  race-track 
story  —  a  story  of  a  broken  down  horse  who,  as  luck  would  have  it,  breezes 
home  a  winner  merely  because  he  is  a  good  "  mudder."  Use  the  angle  that 
one  can  never  be  sure  of  a  horse  race  and  that  it  would  be  advisable  not  to 
bet  until  one  has  learned  the  condition  of  the  track.  It  is  an  old  axiom  that 
a  horse  who  is  a  sure  winner  on  a  dry  track  rarely  comes  in  ahead  when 
the  track  is  muddy.  Bring  out  the  human  note  of  the  picture  and  tell  that 
It  offers  a  deal  of  dramatic  action  and  suspense  and  atmosphere  Advertise 
the  picture  as  presenting  a  thrilling  horse  race. 


"THE  COUNTERFEIT'* 

(PARAMOUNT-ARTCRAFT) 


Picture  Hardly  Suffices  for  Star's  Talent 

THE  public  has  grown  so  accustomed  to  seeing  Elsie  Fergiison 
in  strong  dramatic  subjects  that  it  is  liable  to  be  surprised 
in  finding  her  in  an  offering  which  many  of  her  less  tal- 
ented sisters  of  the  screen  could  interpret  as  successfully.  Which 
is,  by  way  of  saying,  that  "  Counterfeit "  hardly  measures  up  to 
her  emotional  capabilities.  True  it  offers  a  different  kind  of  role 
—  but  a  role  which  the  most  ingenue  of  ingenues  could  carry. 

The  picture  is  frankly  a  crook  melodrama  —  but  a  polite  one. 
The  heroine,  in  order  to  recoup  the  family  fortune,  enters  the 
Secret  Service  and  obtains  a  handsome  reward  for  capturing  a 
band  of  counterfeiters  who  are  playing  in  high  society.  The  idea 
expends  itself  early  —  it  being  a  frail  thing  at  best.  But  the 
director  has  had  the  foresight  to  fortify  it  with  romantic  moments 
which  are  expressed  against  ideal  backgrounds.  The  title  is 
rather  misleading  since  Miss  Ferguson's  following  might  be  led 
to  believe  that  she  is  involved  in  a  marital  tangle  and  herself  the 
"  counterfeiter."  Certain  skeptics  may  wonder  how  society  ac- 
cepts vultures  disguised  as  gentlemen  without  looking  them  up 
in  the  bluest  of  blue  books. 

The  picture  entertains  after  a  fashion ;  it  couldn't  do  otherwise 
with  Miss  Fer^son  as  the  star.  While  it  affers  no  drama  and 
very  little  characterization  still  the  love  interest  and  the  charm- 
ing settings  together  with  the  competent  playing  of  David  Powell 
and  Charles  Gerard  will  satisfy  the  average  picturegoer.  Length, 
?  rteh.— LAURENCE  REID. 

THE  CAST 

Virginia  Griswold   Elsie  Ferguson 

Stuart  Kent   David  Powell 

Colonel  Harrington   Charles  Kent 

Vincent  Cortez   Charles  Gerard 

Mrs.  Griswold   Ida  Waterman 

Mr.  Palmer   Robert  Lee  Keeling 

Uncle  Ben   Fred  Jenkins 

Aunt  Jemima   Mrs.  Robertson 

Marinette,  the  maid  Elizabeth  Breen 

By  Robert  Baker. 

Scenario  by  Ouida  Bergere. 

Directed  by  George  Fitzmaurice. 

Photographed  by  Arthur  Miller. 

PRESS  NOTICE-STORY 

The  latest   Paramount-Artcraft   picture   starring  Elsie   Ferguson  entitled 

"  Counterfeit,"  will  be  the  main  attraction  on  the  bill  of  the   

theatre  beginning   .    This  is  based  upon  an  original  story  by  Robert 

Baker  and  is  said  to  be  one  of  the  most  dramatic  of  the  manv  pictures  in 
which  Miss  Ferguson  has  appeared.  It  gives  her  the  role  of  a  Southern  girl 
of  a  distinguished  family,  now  in  financial  straits,  who  joins  the  Secret 
Service  to  try  and  win  the  reward  offered  for  rounding  up  a  band  of 
counterfeiters.  The  clews  lead  her  to  the  homes  of  the  rich  at  Newport 
and  she  traces  the  forgers  not  to  a  sordid  den  in  some  secluded  spot,  but  to 
a  lavishly  furnished  yacht  lying  in  the  harbor. 

Mrs.  Palmer,  a  member  of  the  colony,  is  desperately  in  need  of  funds  and 
Virginia  overhears  a  conversation  between  her  and  a  society  hanger-on  named 
Cortez.  The  latter  offers  to  supply  her  with  money  and  Virginia  susoects 
that  he  is  an  agent  of  the  counterfeiters.  Later  she  is  surprised  bv  Stuart 
Kent,  who  is  in  love  with  her,  while  she  is  taking  the  counterfeit  bills 
from  the  Palmer  safe.  By  a  ruse  she  inveigles  Cortez  into  supplying  her 
with  some  of  the  bogus  money.  Summoning  detectives  she  comes  upon  the 
counterfeiters  and  captures  them.  Thus  she  earns  her  reward  and  returns 
home.  Kent  follows  her  and  their  interrupted  romance  is  resumed.  The 
picture  is  of  an  unusually  appealing  character.  Miss  Ferguson  appears  to 
radiant  advantage  in  the  stellar  role.  The  support  is  notable,  the  cast  includ- 
ing such  capable  players  as  David  Powell,  Charles  Gerrard,  and  others. 

SUGGESTIONS 

Your  advertising  on  this  picture  should  be  based  along  its  original  angle. 
Tell  that  the  star  is  seen  in  a  new  and  dashing  role  —  a  role  which  brings 
out  her  versatility  to  splendid  advantage.  You  should  make  the  Elsie  Fergu- 
son pictures  advertise  themselves  as  soon  as  you  flash  her  name  on  the 
screen.  Your  public  ought  to  know  what  they  contain.  Emphasize  the  fact 
that  the  star  is  endowed  with  emotional  canabilities  and  that  her  stories 
must  measure  up  to  her  personality  and  talent.  Treat  the  picture  with 
plenty  of  mystery.  Don't  let  your  public  know  that  the  heroine  is  in  the 
Government  service  and  that  she  is  employed  to  run  a  band  of  counterfeiters 
to  earth.  We  would  use  the  circular  letter  campaign  on  all  of  Miss  Fergu- 
son's pictures.  .She  appeals  to  a  better  class  of  patrons.  Try  and  reach 
them.    Tell  that  it  is  a  picture  of  romance  and  adventure. 

CATCH  LINES 

She  was  caught  robbing  a  safe  by  the  very  man  she  loved.  She  couldn't 
explain  because  she  was  a  member  of  the  Secret  Service.  What  happened' 
See  Elsie  Ferguson  in  "  Counterfeit." 


A  stirring  romance  of  adventure  and  mystery,  with  the  talented  Elsie 
Ferguson  in  a  new  and  dashing  role.    See  "  Counterfeit." 

She  passed  herself  as  a  society  woman  in  order  to  catch  a  band  of 
counterfeiters  Doesn't  it  sound  interesting?  See  the  emotional  star  Elsie 
Ferguson,  m  Counterfeit. 


November  2  () ,  1919 


3973 


"THE  COUNTRY  COUSIN" 

(SELZNICK-SELECT) 


"A  REGULAR  GIRL 

(SELZNICK-SELECT) 


This  May  Satisfy  the  Majority 

WHILE  this  picture  did  not  throw  a  thrill  or  a  glow  oyer 
the  reviewer  it  may  completely  satisfy  the  majority. 
There  is  one  real  big  situation  in  the  production  and  it 
arrives  in  the  latter  part  of  the  last  reel. 

Everything  else  leads  up  to  this  intensely  dramatic  situation,  but 
the  incident  was  bound  to  happen  and  the  waiting  for  its  occur- 
rence will  not  cause  the  average  photoplay  patron  exquisite  antici- 
pation nor  keen  suspense. 

A  rather  messy  situation  is  revealed  when  the  young  girl  leaves 
her  mother  so  that  she  can  visit  her  father  in  the  big  city  and 
see  life.  Her  father's  second  wife  is  the  affinity,  openly,  of  her 
husband's  employer.  There  is  no  particular  appeal  in  any  of  the 
roles.  The  play  only  serves  to  accentuate  the  old  moss  back  belief 
that  the  city  harbors  all  the  villainy  of  mankind  and  the  country- 
folk are  invariably  the  pure  in  heart. 

The  star  does  ver>'  nicely  but  it  exercised  the  director's  ingenu- 
ity to  prevent  the  other  principal  female  role,  the  country  girl, 
from  overshadowing  it.  There  is  a  very  good  cast  in  this  picture 
and  fine  photography. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audience  are:  Metropolitan,  average  puller  and  fairly  pleasing; 
EHte,  average  puller  and  faintly  pleasing;  Family,  good  puller  and 
generally  pleasing;  Labor,  good  puller  and  fairly  pleasing. 
Length,  5  reels.    Released  November  26.— TOM  HAMLIN. 

THE  CAST 

Nancy  Price   Elaine  Hammerstein 

Mrs.  Howitt   Marguerite  Sidden 

Archie  Gore   Lumsden  Hare 

Eleanor  Howitt   Genevieve  Tobin 

Sammy   Reginald  Sheffield 

George  Tewksbury  Reynolds  III  Walter  McGrail 

Mr.    Howitt   Bigelow  Cooper 

Maude  Howitt   Helene  Montrose 

Cyril  Kinney   Gilbert  Rooney 

From  the  stage  production  by  Booth  Tarkington  and  Julian  Street. 

Directed  by  Alan  Crosland. 

PRESS  NOTICE-STORY 

Booth    Tarkington    and    Julian    Street's    stage    success,    "  The  Country 

Cousin,"  is  coming  in  screen  form  at  the    theatre  for   

days  beginning   . 

Elaine  Hammerstein  is  the  star  and  it  is  a  Selznick-Select  production. 
The  film  version  is  said  to  carry  even  a  heavier  appeal  than  the  stage  play. 

Her  little  cousin  is  living  with  her  mother  in  the  small  country  town  and 
suddenly  she  comes  into  some  money  and  wants  to  see  life  in  the  metropolis. 
Her  mother  tries  to  dissuade  her,  but  all  to  no  avail. 

So  her  little  cousin  visits  her  father  who  is  living  in  the  big  city  with  his 
second  wife,  a  vulgarian.  It  is  then  that  the  country  cousin  determines  to 
also  visit  the  city  and  keep  a  watchful  eye  on  the  girl. 

It  did  not  take  the  country  cousin  long  to  find  that  the  hostess  was 
systematically  robbing  the  young  girl.  And  she  took  steps  to  prevent  the 
mulcting  as  much  as  possible. 

A  Britisher  was  visiting  there  at  the  same  time  and  after  being  rebuffed 
several  times  by  the  country  cousin  he  finds  himself  more  in  love  with  her 
than  ever.  And  before  she  knew  it  she  was  admiring  him  immensely  and 
wishing  he  had  adapted  himself  to  something  useful  such  as  plowing,  etc., 
instead  of  wasting  his  time  in  this  society  turmoil. 

Then  came  the  big  denouement  and  a  climax  that  upset  the  plans  of  a 
great  many  persons,  but  which  brought  happiness  to  those  who  deserved  it 
most. 

PROGRAM  READER 

The  girl  was  certainly  in  danger  in  the  big  city  and  her  country  cousin 
determines  that  she  would  be  near  her  to  protect  her. 

But  the  younger  girl  had  a  mind  of  her  own  and  wanted  to  see  what  life 
in  the  metropolis  could  be  like. 

Booth  Tarkington  and  Julian  Street  made  a  great  stage  success  from  this 
same  story.    It  was  entitled  "  The  Country  Cousin." 

The  screen  version  of  this  famous  stage  offering  is  coming  to  this  theatre 
next  week  and  Elaine  Hammerstein  is  the  star. 

"  The  Country  Cousin  "  is  a  Selznick-Select  picture  and  will  afford  excel- 
lent entertainment  for  you. 

SUGGESTIONS 

After  you  book  this  picture  you  will  do  well  to  concentrate  all  your  efforts 
on  the  popularity  of  the  authors  and  the  stage  success.  The  screen  version 
of  Booth  Tarkmgton's  and  Julian  Street's  great  stage  success,  "  The  Coun- 
try Cousin,"  placed  in  screen  form  by  the  Selznick-Select  concern.  .'\nd  if 
Elairie  Hammerstein  is  well  known  as  a  drawing  card  in  your  particular 
locality  you  should  of  course  utilize  the  star  angle  also.  The  Remick  dealers 
will  gladly  tie-in  with  you  on  their  song  "  The  Country  Cousin,"  dedicated 
to  Elaine  Hammerstein.  Mention  that  she  is  the  grand-daughter  of  the  late 
Oscar  Hammerstein. 

CATCH  LINES 

Have  you  a  little  country  cousin  to  look  after  you  so  that  you  can  keep 
going  along  the  path  called  straight? 


Where  a  country  cousin  arrives  in  the  metropolis  and  outwits  some 
haughty  but  naughty  members  of  the  smart  set. 


The  new  mown  hay  puts  the  city  asphalt  to  flight  when  it  comes  to  whole- 
some comparison. 


Suitable  for  the  Janis  Following 

FROM  a  box  office  angle  this  looks  like  a  winner,  and  even  for 
entertainment  purposes  the  picture  may  afford  all  that  most 
people  desire.  But  keen  enjoyment  was  not  registered 
upon  the  reviewer's  face  throughout  the  picture,  although  there 
are  a  few  spots  here  and  there  that  sort  of  hold  the  production 
together. 

Elsie  Janis  is  a  charming  girl  and  known  as  an  accomplished 
actress,  but  she  does  not  photograph  well.  And  while  there  is  a 
sweet  thought  in  the  picture  the  photoplay  does  not  register  as  one 
of  our  leading  productions. 

The  returned  soldiers  undoubtedly  have  a  warm  spot  in  their 
hearts  for  this  star  and  thus  should  insure  a  good  sized  house  in 
practically  c\ery  municipality.  And  they  will  come  prepared  to 
like  her  in  any  sort  of  a  picture  and  that  is  just  what  this  is. 

But  outside  its  exploitation  possibilities  the  production  would 
barely  stand  upon  its  own  five  thousand  feet  as  entertainment  for 
the  regular  photoplay  patronage.  As  a  picture  it  may  be  termed 
just  average  and  as  a  box  office  attraction  it  may  register  big. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  big  puller  and  fairly  pleasing;  Elite, 
strong  puller  and  fairly  pleasing;  Family,  good  puller  and  gener- 
ally pleasing;  Labor,  good  puller  and  fairly  pleasing.  Length, 
5  reels.    Released  November  9th.—  TOM  HAMLIN. 

THE  CAST 

Elizabeth   Schuyler   Elsie  Janis 

Her  Father   Robert  Lyton 

Robert  King   Matt  Moore 

The  Butler   Robert  Ayerton 

Mac   ,  Tammany  Young 

Shorty   Ernie  Adams 

Slim   Jerry  Delaney 

Red   Frank  Murdock 

Mrs.   Murphy   Mrs.  Jeffrey  Lewis 

Story  by  Frances  Marion  and  Edmund  Goulding. 

Directed  by  James  Young. 

PRESS  NOTICE-STORY 

Elsie  Janis  is  coming  in  a  screen  offering.    It's  a  Selznick-Select  picture 

entitled  "A  Regular  Girl  "  and  will  appear  at  the    theatre  for  a 

  days'  showing  beginning  . 

She  appears  as  the  daughter  of  a  wealthy  man  and  she  has  just  returned 
from  war  work  on  the  other  side  and  wants  to  continue  helping  the 
returned  soldiers  over  here. 

Her  father  promises  to  give  her  $10,000  if  she  will  earn  the  same  amount, 
and  she  puts  on  a  society  circus  with  the  aid  of  the  soldier  boys  who  are 
now  returned  and  looking  for  employment. 

It  is  here  where  she  shines  as  a  bare-back  rider  and  does  innumerable 
stunts.  And  as  the  circus  clears  more  than  $10,000  her  father  comes  through 
with  his  part  of  the  bargain.  But  not  before  he  is  shocked  to  see  his 
daughter  hopping  around  in  a  ballet  skirt. 

It  seems  that  many  of  the  returned  fighters  in  boarding  houses  around 
New  York  were  afraid  of  the  efforts  of  the  so-called  society  folks.  So  the 
only  way  she  could  win  them  was  to  pose  as  a  slavey  and  work  around  Mrs. 
Murphy's  boarding  house.  Her  name  was  Elizabeth,  but  they  were  all  call- 
ing her  Lizzie  in  no  time. 

This  is  a  wholesome  photoplay  to  witness  and  particular  interest  is  said 
to  be  evidenced  because  of  the  star's  work  overseas  during  the  late  war 
It  is  declared  that  she  ropularized  herself  with  the  soldiers  to  such  an  extent 
that  her  following  assumed  tremendous  proportions. 

PROGRAM  READER 

They  all  called  her  "  Lizzie  "  and  she  liked  it. 

Her  real  name  was  Elizabeth  in  her  wealthy  environments,  but  when  she 
accepted  a  position  as  a  slavey  in  Mrs.  Murphy's  boarding  house  she  was 
just  plain  Lizzie. 

This  was  soon  cut  to  "  Liz  "  among  the  many  returned  soldiers  who 
boarded  at  this  particular  place.  * 

She  wanted  to  do  something  for  the  fighters.  She  felt  that  they  needed 
someone  to  sort  of  look  after  them  and  see  that  they  secured  employment 
before  their  money  gave  out. 

Elsie  Janis  is  the  star  of  a  "  A  Regular  Girl,"  the  Selznick-Select  picture 
that  comes  to  this  theatre  next  week. 

And  there .  is  comedy  and  pathos  in  the  offering  And  everybody  knows 
of  the  great  war  work  Miss  Janis  did  on  the  other  side. 

Everybody  knows  also  that  she  is  a  famous  actress- 

SUGGESTIONS 

It  is  easy  to  exploit  this  picture  after  you  have  booked  it.  Elsie  Janis 
will  carry  the  box  office  end  through  alone  almost,  but  there  are  many  other 
possibilities  that  should  not  be  overlooked  nevertheless.  For  instance,  it 
should  be  brought  to  their  attention  that  Miss  Janis  sacrificed  all  theatrical 
offers  and  lent  her  valuable  services  whole-heartedly  to  serve  the  boys  who 
were  fighting  on  the  other  side.  And  your  tie-in  is  with  the  returned 
soldiers  through  any  local  they  may  have  formed,  such  as  the  American 
Legion  or  War  Veterans  of  the  World.  Decorate  your  theatre  with  Ameri- 
can flags  and  use  your  society  list  to  send  announcements  as  the  better 
class  appear  to  dote  on  Miss  Janis.  Get  your  list  of  State  Militia  men  and 
send  arinouncements  to  them  also  as  they  are  mostly  returned  soldiers  who 
know  of  her  work  over  on  the  other  side. 


3974 


Motion  Picture  News 


"  YOU  NEVER  KNOW  YOUR  LUCK  " 

(WORLD) 


Entertaining  Production  Should  Satisfy 

WHILE  not  in  the  heavyweight  class  this  production  is  a 
very  entertaining  picture  with  a  good  story,  and  should 
satisfy  all  classes  of  patrons. 
It  is  well  directed,  suitably  mounted,  has  the  necessary  suspen- 
sive quality,  is  possessed  of  the  essential  love  element  romantically 
developed,  and  is  interpreted  by  a  capable  cast. 

The  young  man  was  in  the  habit  of  making  freak  wagers  and 
was  apparently  inoculated  with  the  gambling  instinct.  When  he 
lost  ten  thousand  dollars  on  the  English  Derby  he  simply  dropped 
from  sight  because  he  could  not  bear  to  face  his  young  and 
wealthy  bride  again  until  he  had  made  up  the  sum. 

We  find  him  five  years  later  in  a  small  Canadian  town  and  still 
carrying,  unopened,  the  letter  received  from  his  young  wife  on 
the  eve  of  his  departure.  Another  girl  opens  the  letter  and  cables 
to  her  and  the  wife  arrives  in  time  to  save  a  land  option  worth 
ten  thousand  dollars  which  her  husband  otherwise  would  have 
lost  through  the  crooked  manipulations  of  a  crafty  lawyer. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  entirely  pleasing, 
Elite,  good  puller  and  wholly  pleasing;  Family,  good  puller  and 
very  pleasing;  Labor,  average  puller  and  generally  pleasing. 
Length,  5  reels.    Released  November  16th.— TOM  HAMLIN. 

THE  CAST 

Kerry   House  Peters 

Others  not  announced. 

Story  by  Sir  Gilbert  Parker. 
Produced  by  Sunset  Pictures. 
Directed  by  Frank  Powell. 

PRESS  NOTICE-STORY 

■■  You  Never  Know  Your  Luck,"  the  .Sir  Gilbert  Parker  story,  has  been 
placed  in  pictures  by  Frank  Powell  of  Sunset  Pictures  and  World  Film  Cor- 
poration has  booked  it  into  the  theatre  for  a    days'  run 

beginning  — . 

House  Peters  is  the  star  and  has  the  role  of  Kerry,  a  young  Britisher  who 
came  to  America  to  make  good  after  losing  ten  thousand  dollars  on  the 
English  Derby. 

He  had  just  married  a  wealthy  English  girl  and  had  promised  her  he  would 
cease  gambling.  But  it  seemed  that  he  was  in  the  habit  of  making  freak  bets 
and  was  a  believer  in  so-called  hunches.  He  was  undoubtedly  inoculated 
with  the  gambling  instinct  but  after  he  lost  his  all  on  the  big  Derby  he 
determined  to  quit  entirely  and  hide  himself. 

Kerry  did  not  dare  to  face  his  wife  and  when  a  letter  from  her  reached 
him  on  the  eve  of  his  departure  he  refrained  from  opening  it  feeling  sure 
that  it  would  contain  well  deserved  words  of  censure. 

He  settled  in  a  small  western  Canada  town  under  an  assumed  name  and 
for  five  years  he  struggled  to  earn  the  ten  thousand  dollars  which  he  con- 
sidered necessary  in  order  to  face  his  wife  with  a  clean  conscience. 

When  he  was  shot,  a  young  girl  opened  the  letter  and  cabled  his  wife. 
The  wife  arrived  just  in  time  to  save  an  option  on  land  which  enabled  Kerry 
to  clear  the  required  ten  thousand  dollars.  His  struggles  with  heartless 
bankers  and  an  unscrupulous  lawyer,  and  the  thread  of  romance  through 
the  photoplay,  are  said  to  afford  most  excellent  entertainment. 

PROGRAM  READER 

If  you  do  not  attend  this  theatre  next  week  we  don't  know  what  is  likely 
to  happen  to  you. 

"  You  Never  Know  Your  Luck." 
Probably  you  don't  believe  in  "  hunches." 

Now  our  friend  Kerry,  made  famous  by  Sir  Gilbert  Parker,  was  in  the 
habit  of  making  freak  bets. 

The  gambling  germ  possessed  him  from  birth. 

When  he  lost  ten  thousand  dollars  on  the  great  English  Derby  he  simply 
disappeared  and  five  years  later  we  find  him  in  a  small  town  of  the  Canadian 
Northwest. 

His  young  and  wealthy  English  bride  had  searched  in  vain  for  him  and 
wondered  why  he  did  not  reply  to  her  nice  letter.  ' 

But  he  kept  the  letter  unopened  in  his  pocket,  thinking  that  it  just  con- 
tained the  word?  of  severe  censure  which  he  felt  sure  he  merited. 

Kerry  wanted  to  raise  the  ten  thousand  dollars  before  he  could  ever 
muster  the  nerve  to  face  her. 

And  then  — 

Well,  you  will  see  it  all  in  the  World  Picture  next  week  starring  House 
Peters. 

"  You  Never  Know  Your  Luck." 

SUGGESTIONS 

When  you  book  this  picture  you  can  safely  ]iroceed  at  once  to  the  leading 
book  store  and  have  him  place  on  display  many  of  the  Sir  Gilbert  Parker 
books  with  your  card,  "  You  Never  Know  Your  Luck  "  in  the  center  of 
the  display.  This  is  an  old  stunt  but  sure  fire  when  properly  handled  and 
the  tie-in  happens  to  reach  a  popular  author.  And  then  House  Peters  is  well 
known  as  a  stage  star  and  has  appeared  in  many  good  film  features.  Mention 
that  the  Board  of  Trade  of  San  Antonio,  Texas,  prove  by  this  picture  that 
the  climate  of  San  Antonio  is  just  as  favorable  for  motion  picture  produc- 
ing as  the  Los  Angeles  climate.  And  the  elastic  title  should  encourage  you 
to  use  as  many  catch  lines  as  possible.  You  could  induce  many  of  your 
merchants  to  place  a  sign  over  their  goods  displayed  in  the  window  as  for 
instance;  "  You  Never  Know  Your  Luck."  these  kitchen  chairs  going  at 
$2.00  each,"  etc.,  down  the  line  in  every  field  of  endeavor,  drug  stores  and  all. 


"  HAWTHORNE  OF  THE  U.  S.  A." 

(PARAMOUNT-ARTCRAFTj 


Elaborately  Presented;  Affording  Enjoyment 

ALTHOUGH  the  stage  play  by  James  B.  Pagan  was  more 
dramatic,    and    even    melodramatic,    the    screen  version 
starring  Wallace   Rei^  is  made  a  rollicking  love  story 
with  all  the  big  situations  breezily  eased  off  into  near  travesty. 

The  heroics  have  all  been  accomplished  in  the  lighter  vien 
which  brings  out  the  pretty  romance  and  at  the  same  time  affords 
great  enjoyment.  The  young  American  breaks  the  bank  at  Monte 
Carlo  and  then  saves  a  little  toy  kingdom  from  revolutionary 
plotters,  after  which  the  King  declares  for  democracy,  and,  by 
abolishing  Royalty,  enables  the  hero  to  marry  the  Princess. 

James  Cruze  directed  this  splendidly  and  it  is  elaborately 
mounted  and  has  an  active  army  of  extras.  And  Lila  Lee  is  Mr. 
Reid's  leading  woman.  Just  take  a  glance  over  the  cast  and  you 
will  be  astonished  at  the  array  of  well-known  names. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  b'g  puller  and  greatly  pleasing; 
Elite,  strong  puller  and  highly  pleasing;  Family,  big  puller  and 
very  pleasing;  Labor,  strong  puller  and  very  pleasing.  Length,  5 
reels.    Released,  November  30.—  TOM  HAMLIN. 

THE  CAST 


Anthony  Hamilton  Hawthorne  Wallace  Reid 

Princess  Irma   Lila  Lee 

Rodney   Blake   Harrison  Ford 

Nitchi   Tully  Marshall 

Radulski   Charles  Ogle 

Henloe   Guy  Oliver 

Vladimir   ^  Edwin  Stevens 

Fredericks   Clarence  Burton 

Senator  Baliard   Theodore  Roberts 

Kate  Ballard   >  Ruth  Renick 

King  Augustus  III  Robert  Brower 

De  Witz   Frank  Bonner 


From  the  play  by  James  B.  Fagan. 
Scenario  by  Walter  Woods. 
Directed  by  Tames  Cruze. 

PRESS  NOTICE-STORY 

"  Hawthorne  of  the  U.  S.  A."  has  been  filmed,  and  with  Wallace  Reid  as 
the  star  will  be  shown  at  the    theatre  for    days,  be- 
ginning  . 

Famous  Players-Lasky  produced  this  Paramount-Artcraft  picture  from  the 
successful  .stage  play  by  Tames  B.  Fagan,  and  it  was  directed  by  James 
Cruze.  In  support  of  Wallace  Reid  are  Lila  Lee,  Harrison  Ford,  Tully 
Marshall,  Edwin  Stevens  and  Theodore  Roberts. 

When  the  young  American  breaks  the  bank  at  Monte  Carlo  he  continues 
his  tour  through  Europe  in  a  motor  car  until  his  cap  containing  the  pass- 
ports blows  off  and  over  a  high  stone  wall. 

It  is  when  he  leaps  the  wall  that  romance  begins  and  the  princess  of  this 
little  toy  kingdom  is  discovered  in  her  garden.  When  the  youth  prepares  to 
stay  indefinitely  in  the  town  some  plotters,  encouraging  a  revolution,  pro- 
pose that  he  finance  it.  The  American  heard  from  them  that  the  king  was 
cruel  and  he  did  not  for  a  moment  suspect  that  the  girl  he  met  in  the 
garden  was  the  princess. 

When  all  these  facts  become  known  to  him  he  foils  the  plotters  and  the 
mob  who  came  to  burn  the  palace.  It  is  then  that  the  King  declares  that 
all  titles  shall  be  abolished  and  this  permits  the  youth  to  wed  the  charming 
princess. 

The  film  version  has  all  the  melodramatic  situations  made  famous  and 
thrilling  by  the  play,  but  the  photoplay  makes  it  more  of  a  rollicking 
romance  and  sort  of  a  travesty  on  the  tense  incidents  in  this  tabloid  kingdom. 

PROGRAM  READER 

when  one  young  American  broke  the  bank  at  Monte  Carlo  he  made 
history. 

He  continued  his  tour  through  Europe  by  motoring  across  tabloid  king- 
doms until  his  cap  blew  off,  and  then  he  lost  his  head,  as  it  were. 

For  when  he  vaulted  a  garden  wall  to  retrieve  the  cap  he  met  a  Princess 
and  lost  his  heart. 

.About  this  time  some  plotters  stirred  up  a  revolution  against  the  King 
and  the  young  American  joined  the  revolutionists. 

You  see  —  he  didn't  know  that  the  charming  young  girl  he  met  over  the 
garden  wall  was  a  Princess.  But  when  he  did  find  out  he  just  naturally 
"  busted  "  that  revolution  all  to  pieces. 

And  then  the  old  King  in  gratitude  declared  for  democracy  and  abolished 
the  titles  and  such  things.  This  made  it  possible  for  the  hero  and  heroine 
to  marry. 

All  this  and  more  in  Wallace  Reid's  Paramount-Artcraft  picture  coming 
to  this  theatre  next  week.    It  is  entitled  "  Hawthorne  of  the  U.  S.  A." 

CATCH  LINES 

When  he  leaped  over  the  garden  wall  he  fell  —  in  love. 


It's  an  ill  wind  that  blows  nobody  any  good  and  it  blew  a  youth's  cap 
right  into  romance. 


A  toy  king  of  a  tabloid  monarchy  declares  for  democracy  to  permit  his 
daughter  to  marry  a  red-blooded  .American. 


One  youth  breaks  the  bank  at  Monte  Carlo.  In  fact  he  was  so  lucky  that 
he  never  lost  anything  but  his  head  and  his  hand  and  his  heart  after  that. 
And  he  called  that  luck  also. 


November  2  g  ,  1919 


3975 


ANNE  OF  GREEN  GABLES 

(REALART) 


May  Be  Termed  A  Good  Average  Picture 

Tlll-.RE  arc  some  very  guod  cliaractcrizatioiis  in  this  picture 
and  it  is  this  array  of  excellent  types  that  registered  best 
with  the  reviewer.  The  continuity,  the  ir.ountings,  and 
the  photography  are  all  up  to  present  day  standards  but  after  an 
auspicious  opening  the  director  evidently  bcliexcd  he  should  inject 
the  so-called  "  punch  "  in  the  acrion  and  possibly  "  forced "  his 
performers  to  "act"  and  thus  destroyed  some  of  the  naturalness 
of  the  latex  scenes. 

To  those  who  like  the  "Anne  "  series  of  stories  by  L.  M.  Mont- 
gomery, and  their  names  must  be  legion  as  these  stories  enjoyed 
a  wide  \ogue,  this  picture  should  suitably  entertain.  It  is  a  simple 
theme  and  will  undoubtedly  afTord  the  keenest  enjoyment  to  those 
who  like  the  sort  of  entertainment  provided  by  Chautauquas  ana 
Lyceum  courses. 

For  a  blase  and  confirmed  picture  fan  this  picture  will  not  reg- 
ister so  heavily,  although  it  should  satisfy  all  classes.  But  its 
strongest  appeal  will  be  in  the  smaller  towns  and  the  neighborhood 
houses  in  a  nice  community.  As  a  box  ofiicc  attraction  it  may 
draw  heavily  even  in  the  big  first  run  Metropolitan  houses  but  it 
is  not  the  calibre  of  picture  that  you  would  expect  to  hold  up  for 
a  lengthy  run  in  big  company. 

Pulling  possibilities  and  pleasitig  proI)abilities  for  respective 
audiences  are:  Metropolitan.  a\crage  puller  and  fairly  pleasing; 
Elite,  good  puller  and  generally  pleasing;  Family,  good  puller  and 
entirclv  pleasing;  Labor,  average  puller  and  fairlv  pleasing. 
Length,  7  reels.    Released  Xovembcr  2Z<\.~-T0M  HAMLIN. 

THE  CAST 

-Anne  Shirley   Mary  Miles  Minter 

Gilbert  Blythe   George  Stewart 

Marilla  Ciithbert   Marcia  Harris 

Matthew  Cuthbert   Frederick  Burton 

.■\bdenage  Pie   E.  T.  Chailles 

Mrs.  Pie   Leila  Romer 

Jumbo  Pie   Lincoln  Stedman 

Josie   Pie   Hazel  Sexton 

Anthony  Pie   Master  Russell  Hewitt 

Rober — Banker's  son  .-Mbert  Hackett 

Diana  Barry   Maurice  Lovelle 

Mrs.  Barry   Mrs.  Caroline  Lee 

Rev.  Figtree   Jack  B.  Hollis 

Story  by  L.  ^L  Montgomery. 

Scenario  by  Frances  Marion. 

directed  by  William  Desmond  Taylor. 

Photograi'h'cd  by  Hal  Young. 

PRESS  NOTICE-STORY 

Mary  Miles  Minter  in  her  first  Realart  picture  will  appear  at  the   

theatre  for  a   days'  engagement  beginning   — . 

"  Anne  of  Green  Gables  "  is  the  title  and  it  is  one  of  the  famous  "  .\nne  " 
series  written  by  L.  M.  Montgomery  and  adapted  to  the  screen  bv  Frances 
Marion. 

Anne  i«  a  pretty  little  orphan  girl  and  is  adopted  by  Matthew  Cuthbert 
and  his  sister  Marilla  as  they  are  becoming  lonesome  in  the  big  country 
home,  "  Green  Gables." 

They  expected  a  boy  from  the  orphanage  and  were  very  disappointed  at 
first  that  they  received  a  little  girl.  But  she  soon  won  her  way  into  their 
hearts.  Mrs  Pie  is  a  confirmed  village  gossip,  and  she  disliked  little  orphan 
Anne  from  the  start.  .And  her  daughter  Josie  also  showed  her  dislike  and 
tried  to_  make  things  unbearable  for  Anne  of  Green  Gables. 

Anne  s  strong  point  was  her  vivid  imagination,  and  she  used  it  constantly 
It  was  when  the  minister  came  to  invite  them  to  the  forthcoming  Sunday 
school  picnic  that  Marilla  began  to  sing  praises  of  her  little  orphan  and 
just  how  quiet  and  refined  she  was  becoming. 

Unfortunately,  it  was  just  at  this  moment  that  Anne  was  chasing  a  boy 
who  had  mischievously  dropped  an  apple  upon  her  head.  hnd  when  she 
caught  him  she  pummelled  him  much  as  a  boy  would.  This  quite  shocked 
the  minister  and  gave  Mrs.  Pie,  the  gossip,  more  scope  for  mean  conversa- 
tion. 

It  was  when  Anne  attended  the  picnic  by  running  away  from  the  locked 
room  and  incidentally  petted  what  she  supposed  was  an  inoffensive  cat  that 
turnished  the  odor  that  drove  all  the  other  picnickers  away.  And  then  she 
sold  the  neighbor  s  cow  by  mistake.  And  when  later  in  life,  when  Anne 
became  the  village  school  teacher,  she  was  accused  of  beating  up  Mrs  Pie's 
boy  so  hard  that  it  broke  his  arm. 

All  those  familiar  with  L.  M.  Montgomery's  "  Anne  of  Green  Gables  " 
will  undoubtedly  want  to  see  the  film  version. 

PROGRAM  READER 

Anne  was  not  careful  enough  about  choosing  her  company  while  on  her 
way  to  the  Sunday  school  picnic. 

That's  why  she  put  all  the  assembled  picnickers  to  flight 
How  should  she  know  that  the  supposed  cat  she  paused  to  stroke  during 
her  walk  in  the  woods  wasn't  that  kind  of  an  animal  at  all' 

\  '^^^"^  followed  Anne  successfully  that 

j"u  «he  keen  sense  of  smell  and  intuition  possessed  by 

start  hunting  dog  to  keep  tabs  on  Anne  and  even  give  her  a  good 

r  JilV"  ^"v  horrible  experiences  of  poor  little  "  Anne  of  Green 

Montlomery  °"  famous   "  Anne "   series  written  by  L.  M. 

Mary  Miles  Minter  in  her  first  Realart  picture  win  come  to  this  theatre 


EASTWARD.  HO! 

(FOX) 


Plentiful  Action  in  This  Melodrama 

WI1,1.1.\M  RL  SSl-1-1-  pos>esses  such  a  (l>naniic  personality 
that  it  can  only  be  expressed  in  pla\s  of  iniboinided 
action.  The  star  has  shown  his  versatility  in  every  form 
of  dramatic  entertainmeiU,  so  l-'ox  is  not  going  wrong  by  mixing 
them  up  lor  him.  In  our  opinion,  however,  it  will  be  difticult  to 
find  such  an  all  around  entertainment  as  his  recent  release,  "  Sa- 
cred Silence."  "Eastward  Ho!"  is  melodramatic  to  the  core  and 
it  presinls  Mr.  Russell  at  his  familiar  task  of  cleaning  up  the 
East  according  to  Western  methods. 

Before  he  can  fulfil  his  mission  he  is  subjected  to  several  hectic 
adsentures,  the  like  of  which  are  only  found  in  frenzied  fiction. 
Plots  and  coimterplots  intrigue  the  star  and  the  spectator  at  the 
same  time.  And  for  a  time  it  looks  as  if  the  Westerner  would 
have  to  admit  defeat.  But  there  he  is  at  the  end  smiling  in  a 
Confident  manner  and  with  a  trusting  bride  who  is  accompanying 
him  Westward  Ho!  The  story  will  not  stand  dissecting  if  you 
are  looking  for  ti"uth.  But  there  is  no  denying  its  plethora  of 
action ful  scenes  all  of  which  are  incorporated  for  their  full  sus 
pcnsi\e  values. 

Roy  Somerville,  the  scenarist,  deserves  praise  for  keeping  his 
continuity  progressive.  Mr.  Russell  plays  the  hero  with  authority 
and  a  quiet  humor.  He  knows  the  West  ancl  the  spirit  that  is 
exemplified  in  the  cowboy.  John  Mines,  Charles  Stevenson, 
Lucille  Lee  Stewart  and  Mary  Hay  lend  good  assistance.  The 
latter  is  the  newest  ingenue  to  come  to  the  screen  from  the 
"  Follies."  She  brings  youth  and  a  charming  personalitv  with 
her.  Emmett  Flynn  directed.  Length,  5  reels.—  LAUREXCE 
REID. 

THE  CAST 

Buck  Lindsay   William  Russell 

Beatrice  Whitford  Lucille  Lee  Stewart 

Johnny  Grren.  "Kunt"  John  Hines 

Casper   Whitford   Charles  A.  Stevenson 

Kitty    Mason   Mary  Hav 

Clarendon   Bromfield   Robert  Cain 

Jerry  Durand   Thomas  Delmar 

"Shm"   Colin  Chase 

By  William  McLcod  Raine. 

Scenario  by  Roy  Somerville. 

Directed    by    Emmet    J.  Flynn. 

Photographed  by  George  Lane. 

PRESS  NOTICE-STORY 

William  Russell  will  api  car  at  the    theatre  on  of  

week  in  his  second  Fox  picture  entitled  "  Eastward  llol  "  This  offering  is 
from  an  original  story  by  William  McLcod  Raine,  the  Scenario  of  which 
IS  written  by  Roy  Somerville.  and  it  awards  the  star  the  role  of  a  young 
VVesterner  who  journeys  East  to  battle  a  syndicate  that  is  threatening  to 
tie  uii  the  ranchmen  with  options  on  their  cattle.  He  little  dreams  how- 
ever that  his  stay  in  the  metro-  olis  is  to  be  occupied  with  a  series  of  thrill- 
ing adventures  and  that  one  of  them  takes  the  form  of  love.  .\  courageous 
chap  and  full  of  initiative,  it  doesn't  take  him  long  to  make  himself  adaptable 
to  his  new  environment. 

There  is  a  young  girl  who  accompanies  him  East  —  a  girl  in  search  of  a 
theatrical  career,  but  who  falls  into  the  clutches  of  white  slavers.  .Nnd 
he  comes  to  the  rescue  when  she  is  in  danger.  Of  course  he  is  a  marked 
mari  but  his  resourcefulness  always  saves  him.  The  day  approaches  when 
he  is  to  obtain  the  options  and  the  ringleader  of  the  syndicate  attempts  to 
have  him  framed  — •  framed  by  the  very  men  responsible  for  the  girl's  harrow- 
ing experience.  But  Buck  Lindsay,  as  he  is  called,  is  able  to  take  care  of 
himself.  And  he  sees  to  it  that  the  guilty  conspirators  get  their  just  deserts. 
His  friend,  Johnny  Green,  has  come  East  too,  and  immediately  falls  in 
love  with  the  would-be  actress.  When  they  return  home  they  both  realize 
that  they  have  lost  their  hearts  but  succeeded  in  saving  the  property  of 
their  pals.  This  is  a  two-fisted  picture,  which  presents  a  series  of  hair- 
raising  complications,  a  wealth  of  humor  and  a  shade  of  heart  interest.  It  is 
refreshing  and  delightful  and  capably  interiireted  bv  Mr.  Russell  and  a 
capable  company. 

CATCH  LINES 

They  attempted  to  trifle  with  a  Westerner,  but  found  out  to  their  sorrow 
that  he  meant  business.  He  could  handle  a  gun  or  fight  with  his  fists.  See 
William  Russell  in  "Eastward  Ho!" 

See  William  Russell  as  a  Westerner  who  comes  to  New  York  and  finds 

adventure,  excitement,  and   .    See  "  Eastward  Ho!  "  a  smashing  picture 

of  stirring  situations  and  climaxes. 

They  tried  to  mulct  the  Westerner  out  of  his  money  but  thev  miscal- 
culated on  the  spirit  of  the  West.  See  Bill  Russell  in  the  dramatic  photo- 
play, "  Eastward  Ho!  "     Its  great. 

PROGRAM  READER 

Buck  Lindsay  had  never  been  East  before,  so  when  he  found  himself  in 
New  \ork  he  felt  exceeding  awkward.  But  Buck  knew  how  to  take  care  of 
himself  even  though  he  did  hail  from  the  plains.  When  a  girl  he  met  on 
the  journey  begged  him  to  come  to  her  rescue  he  promiitly  did  so.  Buck 
was  afraid  of  notliing.  He  came  East  to  square  the  account  against  a  certain 
crooked  syndicate,  but  business  had  to  wait  when  fair  ladies  were  in  distress. 
How  he  takes  care  of  himself,  how  he  conquers  the  syndicate  with  his  truly 
Western  methods,  how  he  finds  romance  and  helps  his  pal  to  find  it  too 
are  events  which  compose  a  very  interesting  nhotodrama  — a  photodrama 
which  offers  a  rich  variety  of  situations  and  climaxes.  The  action  is  red- 
blooded  and  it  builds  with  ever  increasing  interest.  The  picture  is  "  East- 
ward Ho!"— the  star,  William  Russell. 


3976 


Motion  Picture  News 


"  A  VIRTUOUS  VAMP  " 

(FIRST  NATIONAL) 


Best  Constance  Talmadge  Picture  to  Date 

THE  reviewer  is  firmly  convinced  that  this  is  the  best  Con- 
stance Talmage  picture  to  date.  It  is  farce  comedy  that 
has  a  logical  story  whereas  farce  is  never  expected  to  be 
real  farce  if  there  is  anything  logical  in  it.  But  this  photoplay 
disproves  the  established  theory.  And  besides  having  a  logical 
reason  for  the  situations  and  action  it  gives  Constance  Talmage 
the  best  opportimity  she  ever  had  to  demonstrate  her  talents  as 
a  comedienne. 

It  is  just  spicy  enough  to  be  quite  audacious  but  has  just  the 
necessary  delicacy  to  provide  exquisite  enjoyment  for  all  classes. 

The  continuity  is  clear  and  direction  is  excellent,  while  the 
entire  cast  contributes  a  very  capable  performance.  How  the 
girl  stenographer  innocently  vamps  every  department  of  the  office 
into  distraction  is  told  in  a  highly  amusing  manner  and  laughable 
situations  follow  one  another  in  rapid  succession. 

And  there  is  a  pretty  romantic  interest  added  when  the  charm- 
ing little  vamp  tries  her  wiles,  apparently  in  vain,  on  the  only 
man  she  ever  cared  to  win. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are :  Metropolitan,  big  puller  and  exceptionally  pleas- 
ing; Elite,  strong  puller  and  most  highly  pleasing;  Family,  big 
puller  and  greatly  pleasing;  Labor,  strong  puller  and  very  pleas- 
ing.   Length,  5  reels.    Released  November  16. —  TOM  HAMLIN. 

THE  CAST 

Gwendolyn  Beofort  Armitege  Constance  Talmadge 

Nellie  Jones   Constance  Talmadge 

Mrs.  Armitege   Harda  Daube 

Edward  Cecil  Armitege  Jack  Kane 

James  Crowninshield   Conway  Tearle 

Katherine  Crowninshield   Jeanette  Horton 

Minerva  Crowninshield   Margaret  Linden 

Kirby   Wallace  McCutcheon 

Mr.  Bell   Ned  Sparkin 

Mr.  Hicks   William  Eville 

Mr.    Davis   William  Gaunt 

From  Clyde  Fitch's  play,  "  The  Bachelor." 

Adapted  by  John  Emerson  and  Anita  Loos. 

Directed  by  David  Kirkland. 

Photographed  by  Oliver  Marsh. 

PRESS  NOTICE-STORY 

Constance  Talmadge  in  "A  Virtuous  Vamp  "  is  the  First  National  Attrac- 
tion to  appear  at  the    theatre  for  a  days'  run  beginning 

This  is  from  Clyde  Fitch's  great  laughing  success,  "  The  Bachelor,"  seen 
on  many  stages  and  was  adapted  for  the  screen  by  John  Emerson  and  Anita 
Loos. 

When  Gwendolyn  Beofort  Armitege  was  two  years  old  her  folks  lost  their 
all  in  the  San  Francisco  disaster  and  as  the  photoplay  opens  the  little  two- 
year-old  is  "  vamping  "  even  at  that  early  age  when  she  bestows  a  kiss  upon 
the  fireman  that  carried  her. 

Twenty  years  later  we  find  her  in  New  York  as  Nellie  Jones,  looking 
for  a  position  as  stenographer.  James  Crowninshield  engages  her,  and  every 
department  she  is  placed  in  is  immediately  thrown  in  chaos  as  she  is  so 
pleasantly  vampish  that  all  the  employes  merely  gaze  at  her  instead  of 
working. 

Finally  the  boss  takes  her  as  his  private  secretary,  and  as  he  is  all  busi- 
ness the  youthful  employer  is  apparently  immune  from  ner  blandishments. 
However,  when  a  prominent  shimmie  dancer  applies  for  $io,ooo  insurance 
for  her  shoulders  the  boss  did  not  know  what  a  risk  his  company  might  be 
taking  until  his  stenographer  showed  him  how  the  dance  was  performed  by 
gracefully  moving  her  shoulders. 

This  is  described  by  the  critics  as  one  of  the  best  farce  comedies  of  the 
year  and  they  are  a  unit  in  declaring  that  this  is  the  best  photoplay  that 
Constance  Talmadge  has  ever  appeared  in  to  date. 

PROGRAM  READER 

She   was   a   shimmie   dancer  and   wanted  to   insure   her   shoulders  for 

$10,000. 

After  the  insurance  man  saw  her  performance  he  wanted  to  know  why  she 
just  wanted  her  shoulders  insured. 

The  pretty  stenographer,  employed  by  the  insurance  man,  was  the  party 
responsible  for  the  boss  witnessing  the  dancer's  performance. 

I- or  when  the  application  came  in  he  was  amazed  and  asked  her  if  she 
knew  what  a  shimmie  dancer  was  and  why  she  wanted  this  insurance 

So  the  pretty  stenographer  told  him  that  insuring  these  shoulders  might 
be  accepting  quite  a  risk  and  suggested  that  he  see  the  dancer  himself.  And 
he  took  his  stenographer  along  with  him  to  the  cabaret. 

But  he  was  a  hard-headed  although  youthful  business  man,  and  although 
his  stenographer  was  a  natural  vamp  she  was  a  good  girl. 

So  no  real  harm  was  done.  But  good  was  accomplished  later  in  this 
screaming  farce  which  comes  to  this  theatre  next  week. 

Jt  was  adapted  by  John  Emerson  and  Anita  Loos  from  Clyde  Fitch's 
great  stage  success,  "  The  Bachelor,"  and  winsome  Constance  Talmadge  is 
the  star  in  this  First  National  Attraction. 

CATCH  LINES 

Where  a  noted  shimmie  dancer  applies  for  $io,ooo  worth  of  insurance  for 
her  shoulders. 

A  business  office  in  which  cha.s  is  introduced  because  of  the  vamnine 
proclivities  of  a  pretty  stenographer.  camping 


"  LASCA" 

(UNIVERSAL) 


Famous  Poem  Makes  Fairly  Pleasing  Picture 

FRANK  DESPREZ'  famous  poem,  "  Lasca,"  has  been  visual- 
ized upon  the  screen  with  a  fair  amount  of  success.  Al- 
though the  story  is  colorful  and  dramatic  enough  to  excite 
the  imagination  it  hardly  suffices  for  five  reels  of  film  entertain- 
ment inasmuch  as  the  climax  is  a  long  time  arriving.  And  this 
ingredient  is  the  sustaining  point  of  interest.  The  lapse  of 
action  may  be  due  to  the  fact  that  it  is  familiar  to  most  of  us. 
Which  of  course  robs  it  of  any  suspensive  value.  It  is  a  faithful 
adaptation  however,  though  here  and  there  it  has  been  elaborated 
to  fit  the  camera.  The  characterization  remains  the  same,  the 
wild  rose,  Lasca,  being  wonderfully  humanized  by  Edith  Roberts. 

To  give  it  melodramatic  shape  certain  characters  are  introduced 
that  are  not  found  in  the  original.  This  elaboration  has  not 
spoiled  the  poem  a  particle.  Rather  has  it  brought  emphasis  to 
the  high  lights.  The  sponsors  have  acted  upon  the  hero's  desire 
to  make  the  girl  jealous  for  something  he  did  rather  than  for 
something  he  said.  So  they  promptly  introduce  a  former  sweet- 
heart, which  was  the  logical  thing  to  do  under  the  circumstances. 
In  the  meantime  you  catch  the  poetry  of  the  romance  that  has 
developed  between  the  lovers.  You  catch  the  pathos  —  pathos 
which  isn't  spoiled  by  any  truckling  to  a  happy  ending.  Lasca 
dies  with  loving  sacrifices.  The  tempestuous  little  heroine  gives 
up  her  life  to  save  her  lover  from  the  mad  stampede. 

It  is  this  romance  which  v/ill  make  the  picture  appreciated. 
Frank  Mayo  is  an  acceptable  hero.  The  picture  is  endowed 
with  appropriate  backgrounds.  Length,  5  reels. —  LAURENCE 
REID. 

THE  CAST 

Anthony  Moreland   Frank  Mayo 

Lasca   Edith  Roberts 

The  Mexican  Boy  Arthur  Jasmine 

Clara  \'ane   Veola  Harty 

John  Davis   Lloyd  Whitlock 

By  Frank  Duprez. 

Scenario  by  Clifford  Howard. 

Directed  by  Norman  Dawn. 

PRESS  NOTICE-STORY 

Frank  Mayo,  Universal  star,  will  be  seen  at  the    theatre  on 

  of  — I   week  in   his  latest  photodramatic  production  entitled 

"  Lasca."  This  is  an  adaptation  of  Frank  Duprez'  famous  poem  of  the  same 
name,  and  it  provides  the  star  with  a  romantic  role  of  which  he  takes  the 
fullest  advantage.  Most  every  one  is  familiar  with  the  Mexican  girl,  Lasca, 
who  sacrificed  her  life  through  love  for  the  cowboy.  A  little  "  spitfire  "  is 
Lasca,  and  so  difficult  to  handle  that  she  is  promptly  given  a  wide  lati- 
tude by  her  own  people. 

Anthony  Moreland  is  attracted  to  her  through  the  sheer  force  of  her  per- 
sonality. She  will  not  brook  any  indifference  on  his  part.  A  time  comes 
when  her  jealous  nature  is  provoked  and  quick  as  a  flash  she  stabs  him 
with  a  queer  little  dagger.  She  expects  as  much  love  as  she  gives,  and  she 
cannot  understand  why  he  neglects  her  for  an  American  girl.  Although  her 
anger  is  quick  her  remorse  keeps  pace  with  it.  And  she  binds  the  wound 
So  Anthony  and  Lasca  ride  the  plains.  "  The  green  beneath,  the  blue  above — 
dash  and  danger,  life  and  love."    So  it  is  in  Texas  down  by  the  Rio  Grande. 

A  Texas  "  norther  "  comes  up  and  "  woe  to  the  rider  and  woe  to  the 
steed  who  falls  in  the  path  of  the  wild  stampede."  To  save  him  from  the 
onrushing  herd  the  girl  sacrifices  her  life.  So  he  buries  her  and  his  heart 
at  the  same  time  in  Texas  down  by  the  Rio  Grande. 

A  vivid  picture  does  this  poem  make  —  a  picture  of  romance  and  adventure 
The  story  offers  situations  of  heart  interest  and  appeal.  Mr.  Mayo  is  assisted 
by  tdith  Roberts  as  Lasca,  and  she  humanizes  the  character  with  keen 
sympathy  and  understanding.  Norman  Dawn  produced  the  picture  from  a 
scenario  by  Clifford  Howard. 

CATCH  LINES 

°V°n  stirring  poem,  "Lasca?"  Do  vou  remember  how 
you  thrilled  to  it  as  you  followed  her  tragic  career?  Come  and  see  her 
humanized  upon  the  screen  next  . 


n.r.?""  f-J"  ^  ^""^  f""  —        something  I  had  whis- 

pered or  said  or  done  — she  drew  from  her  breast  a  queer  liftle  dagger  — 

?eTal'  dow^n  I'y  cZt."""'  ^"^^^'-^  "^""^ 


sI.e^''sac'r'ificed''wTf!?  f  "c"''""-        ''"^^  ""'^  k'^'  ^'^^  Lasca  and 

"  Lasca/-  next  ^I-^^^l^  ^  photoplay  from  the  celebrated  poem, 

SUGGESTIONS 

A  good  angle  in  advertising  this  feature  would  be  to  print  the  ooem  if 
you  can  get  hold  of  a  copy  and  distribute  it  in  the  form  of  1  circula?Tetter 
This  w.  1  arouse  the  interest  of  those  who  have  read  it  in  the  oHgina  and 
It  IS  vital  enough  to  attract  those  who  are  unfamiliar  w  th  °t  ^  U 'e  « 
cerpts  from  it  for  your  teaser  announcements  and  catch  lines  BrinI  ^t 
that  It  IS  an  adaptation  of  the  poem  of  the  same  name -rroem  whfch  U 
constantly  used  by  actors  for  recitations.     Mention  that  it  is  s^een  h"e  with 


November  29 ,  1919 


3977 


"  THE  UNDERCURRENT  " 

(SELECT) 

Patriotic  Note  May  Carry  This  Picture  By 

GUY  EMPEY  has  taken  advantage  of  the  social  unrest  which 
has  been  dominant  since  the  war  ended  by  turning  out  a 
propaganda  picture  based  upon  this  vexuig  problem.  He 
has  striven  in  all  sincerity  to  point  a  lesson  in  patriotism  for  the 
guidance  of  the  working  man,  but  in  doing  so  he  has  overlooked 
to  incorporate  an  underlying  theme  which  would  give  his  drama 
a  sustaining  note.  Mr.  Empey  doesn't  solve  anything.  He  merely 
draws  a  vivid  picture  of  an  isolated  case  and  attempts  to  reveal 
what  would  take  place  if  Red  agitation  so  intrigued  the  minds 
of  the  working  people  that  they  forgot  the  meaning  of  the  Ameri- 
can flag.  ■      ,  ,  • 

A  group  of  dark  visaged  plotters  scheme  to  incite  the  working 
people  and  the  soldiers  recently  returned  from  France  through 
their  undercurrent  of  intrigue.  By  working  on  one  of  the  boys 
who  has  a  gift  for  oratory  they  feel  certain  that  he  can  enlist  the 
others  bv  pointing  out  that  there  has  been  no  reward  in  their 
fighting.'  When  success  is  about  to  crown  their  efforts  our  hero 
h^s  a  vision  of  "the  flag  and  what  it  stands  for  and  he  routs  them 
with  patriotic  fervor.    Aided,  of  course,  by  the  soldiers. 

The  picture  as  presented,  reveals  a  melodrama  of  the  most  lurid 
type.  And  to  attract  the  enthusiasm  of  the  audience  the  author- 
actor  resorts  to  the  tried  and  true  and  much  over^vorked  formula 
of  waving  the  flag.  One  thing  is  certain  if  the  Reds  act  as 
stupidly  as  thev  do  here,  the  country  is  not  in  danger.  Mr.  Empey 
has  a  competent  company  of  players,  the  work  of  Frederick  Buck- 
ley standing  out  conspicuously.  Length,  6  reds.—  LAURENCE 
REID. 

THE  CAST 

Jack  Duncan   ...Guy  Empey 

Lucy  Duncan   Florence  Evelyn  Martin 

Jack  Duncan,  Jr  '.  Vera  Boehm 

Fanny  Brett   Marguerite  Courtot 

Mariska  Biythe 

lyan   William  Dunn 

John  Loring   Charles  A.  Stevenson 

Mrs  Loring   Betty  Hutchinson 

Sylvia  Loring   Sally  Crute 

Edward  Tavlor  Eugene  Strong 

Padris  Thann   Frederick  R.  Buckley 

}^alin   Arthur  Donaldson 

Marinoff  Frank  Norcross 

Smith   Harry  Lee 

By  Guy  Empey. 

Scenario  by  William  Addison  Lathrop. 
Directed  by  Wilfrid  North. 

PRESS  NOTICE-STORY 

A  stirring,  thrilling  story  of  the  life  of  the  average  working  man  and  his 

family  will  be  seen  at  the    theatre  beginning   .  The 

name  of  the  picture  is  "  The  Undercurrent  "  and  it  presents  Guy  Empey  as 
the  star.  The  theme  of  the  subject  is  based  upon  the  Red  menace  which  is 
constantly  striving  to  gain  a  foothold  in  .Vmerica.  Jack  Duncan  has  returned 
from  France  with  an  ambition  to  better  his  position  at  the  Loring  Steel 
Mills,  where  he  was  formerly  employed.  But  his  old  job  was  taken  which  of 
course  forced  him  in  the  machine  shop.    For  a  time  he  was  happy. 

But  the  Reds  had  their  eyes  on  him  knowing  that  if  they  could  enlist  his 
seri'ices  in  their  cause  they  would  be  able  to  control  the  soldiers.  He  listened 
to  the  swish  of  their  undercurrent  and  found  himself  out  of  work.  And 
when  a  man  is  no  longer  able  to  provide  for  himself  and  his  family  he  will 
listen  to  any  Utopian  scheme  to  better  his  fortune.  He  realized  that  life 
had  not  given  him  a  square  deal.  Then  suddenly  his  eyes  were  opened  to 
the  truth  and  he  realized  that  the  United  States  Government  was  in  danger 
of  being  overthrown.  So  Jack  Duncan,  the  agitator,  became  Jack  Duncan, 
the  fighter.  And  the  undercurrent  was  washed  away.  And  happiness  reigned 
again.  Mr.  Empey  is  supported  by  a  competent  cast.  The  story  was  written 
by  the  star  and  it  offers  a  timely  and  vital  melodrama. 

SUGGESTIONS 

In  advertising  this  feature  we  would  advise  you  to  play  up  Guy  Empey 
since  he  is  a  national  figure  not  only  as  a  fighter  but  as  the  author  of 
"  Over  the  Top,"  the  first  of  the  war  books.  Impress  upon  your  patrons 
that  Mr.  Empey  wrote  "  The  Undercurrent  "  but  that  it  isn't  a  war  story. 
Tell  them  that  it  is  a  timely  and  vital  subject  which  has  to  deal  with  one 
of  the  causes  of  social  unrest  in  America.  Tell  them  it  deals  with  the 
life  of  the  average  working  man.  Obtain  the  co-operation  of  the  local  boolc- 
shops  and  endeavor  to  get  them  to  run  a  window  display  of  Empey's  books. 
Also  have  them  announce  that  the  author  will  be  seen  in  his  latest  picture 

at  the    next   .     Use  catch  lines  in  emphasizing  the 

import  of  the  theme.  Co-operate  with  the  schools  and  offer  prizes  to  the 
student  who  writes  the  best  essay  on  "  The  Undercurrent."  Mention  the 
players. 

CATCH  LINES 

The  undercurrent  of  Red  agitation  had  him  in  its  grip.  Then  something 
happened.  He  remembered  that  he  had  pledged  himself  to  uphold  the  Gov- 
ernment.   See  "  The  Undercurrent." 

The  story  of  a  man  who  found  a  harder  battle  to  contend  with  "  over 
here  than  he  had  found  "  over  there."  See  Guy  Empey,  the  author  of 
"  Over  the  Top  "  in  "  The  Undercurrent." 

A  story  of  the  average  working  man  and  his  family  —  that  is  "  The  Un- 
dercurrent "  which  will  come  to  the    next   .    A  timely, 

vital  picture  of  social  unrest.    Don't  miss  it! 


'THE  RIGHT  TO  LIE'* 

(PATHE) 


A  Conventional  Sob  Sister  Story 
i  i '~p>  HE  Right  to  Lie,"    Dolores   Cassinelli's    newest  picture 
I    under   the   Capellani  banner,   is    cut  from   a  familiar 
cloth,  its  theme  having  time  and  again  been  presented 
on  the  speaking  stage  and  several  occasions  on  the  screen.  It 
is  the  old  tale  of  the  young  and  trusting  wife  who  commits 
perjury  in  order  to  save  her  husband  from  paying  the  penalty 
for  murder.    A  jurj-  permits  him  to  go  free  on  the  unwritten  law, 
holding  that  the  crime  was  justifiable.    Before  this  climax  is 
reached  the  hcorinc  is  pictured  as  a  "  more  sinned  against  than 
sinning  "  woman. 

Because  she  repulses  a  certain  social  parasite  he  obtains  evi- 
dence against  her  in  the  shape  of  a  "  flashlight "  photograph, 
taken  before  she  was  married,  and  when  she  is  in  the  arms  of 
her  own  father,  though  the  moral  leper  docs  not  know  of  the 
relationship.  She  is  dismissed  from  his  home  by  her  step- 
mother who  has  been  kept  in  ignorance  that  hef  husband  was 
married  before.  This  woman  presents  herself  as  a  very  un- 
natural character,  and  the  father  docs  not  merit  much  sympathy 
because  of  his  failure  to  show  some  authority  in  his  home. 
When  the  daughter  marries,  the  parasite  comes  into  her  life  again 
and  it  is  her  moments  with  him  that  give  rise  to  her  hus- 
band's suspicions.  She  is  endeavoring  only  to  obtain  the  fatal 
photograph. 

And  so  to  the  crime  and  the  trial.  Naturally,  the  wife  is  a 
sympathetic  figure  and  one  responds  to  her  sacrifice  of  her  good 
name  and  honor  and  admitting  guilt  when  there  isn't  any.  Mr. 
Carewe's  direction  is  capable  enough  and  the  acting  is  of  a 
first  rate  order.  Miss  Cassinelli  plays  the  heroine  with  plenty 
of  charm  and  color.    Length,  7  reels.— LA  U E'EN CE  REID. 

THE  CAST 

Carlotta   Dolores  Cassinelli 

Curtis  Austin   Frank  Mills 

Crosby  Dana   Joseph  King 

J.  Winthrop  Drake  Warren  Cook 

Mrs.   Drake   Grace  Reals 

Signer  Riccardo  Novelli  George  Deneubourg 

Signora  Dolores   Claire  Grenville 

Edith  Austin   Violet  Reed 

By  Jane  Murfin. 

Directed  by  Edwin  Carewe. 

PRESS  NOTICE-STORY 

"  The  Right  to  Lie,"  Dolores  Cassinelli's  new  picture,  which  comes  to 

the   ■ —  theatre  beginning   ,  is  a  story  of  a  young  woman 

who  sacrifices  her  good  name  to  save  her  husband  from  the  electric  chair. 
It  is  more  than  that;  it  is  also  a  tale  of  man's  condemnation  of  woman. 
And  so  it  offers  a  highly  dramatic  entertainment- — ^  one  which  unfolds  a 
wealth  of  pathos  and  sentiment.  Its  chief  character  is  Carlotta  who  is 
brought  from  Italy  by  her  father,  J.  Winthrop  Drake,  and  taken  into  his 
home.  He  poses  as  her  guardian  because  he  doesn't  want  his  wife  to  know 
<hat  he  was  once  married  to  an  Italian  woman. 

Carlotta  eventually  meets  Curtis  Austin,  a  patron  of  the  arts,  and  marries 
him.  But  the  girl  is  apparently  not  safe  from  evil  gossip  anywhere.  A 
social  parasite  puts  a  wrong  conception  on  her  character  and  constantly 
threatens  to  expose  her.  It  is  her  object  to  obtain  certain  incriminating 
evidence  which  he  possesses.  The  husband,  however,  feels  that  his  wife  is 
untrue  and  kills  the  moral  leper.  He  refuses  to  see  his  wife  and  accepts 
the  inevitable.  But  Carlotta,  with  supreme  sacrifice,  tells  on  the  witness 
stand  that  she  has  been  dishonorable.  It  is  her  right  to  lie  to  save  her  hus- 
band. .And  the  jury  acquits  him  on  the  ground  that  the  crime  was  justifiable. 
Miss  Cassinelli  makes  Carlotta  a  study  in  feminine  love  and  devotion, 
and  she  is  ably  assisted  by  players  of  proven  ability.  Edwin  Carewe  directed 
the  picture  from  a  story  by  Jane  Murfin,  who  is  one  of  the  leading  play- 
wrights of  the  day. 

CATCH  LINES 

If  your  husband  had  falsely  accused  you  of  being  dishonorable  and  had 
committed  murder,  would  you  go  on  the  witness  stand  and  save  him  by 
defaming  your  character?  See  how  Dolores  Cassinelli  answers  it  in  "  The 
Right  to  Lie." 

No  evidence  in  the  world  could  save  her  husband  except  that  she  take  the 
witness  stand  and  bring  dishonor  on  her  good  name.  Although  he  had 
wrongly  accused  her,  she  committed  a  supreme  sacrifice. 

See  "  The  Right  to  Lie,"  Dolores  Cassinelli's  new  picture  of  a  woman's 
sacrifice  to  save  her  husband.  A  picture  of  tremendous  sympathy  and  senti- 
ment and  pathos. 

PROGRAM  READER 

Xo  matter  where  she  turned  evil  gossip  pursued  her.  Even  when  she 
married  she  couldn't  escape  the  social  parasite.  Provoked  because  she 
repulsed  him,  he  attacked  her  in  the  most  cowardly  way.  A  flashlight  photo- 
grai  h  taken  when  she  was  in  the  arms  of  another  man  was  the  evidence. 
This  she  sought  to  obtain.  The  husband  put  a  wrong  conception  on  the 
scene  and  promptly  killed  the  coward.  He  believed  his  wife  guilty,  but  it 
was  plain  to  be  seen  that  no  power  could  save  him  from  the  electric  chair. 
Then  what  do  you  suppose  took  place?  With  supreme  courage  and  sacrifice 
his  wife  buried  his  scathing  denunciation  of  her  character  and  came  to  the 
rescue.  She  would  tell  a  lie.  She  would  make  herself  out  dishonorable  in 
order  to  establish  a  motive  for  the  crime.  This  is  the  brief  outline  of 
Dolores  Cassinelli's  new  picture,  "  The  Right  to  Lie,"  which  comes  to  this 
theatre  very  shortly.  Don't  miss  it;  it  presents  a  powerful  picture  of  love 
and  devotion.    It  is  dramatic  to  the  core. 


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ONE  SWALLOW  DOES  NOT 
MAKE  A  SUMMER- 


Neither  does  any  one  feature  make  a  projector — 

Nor  does  the  word  of  any  one  man  create  its 
popularity — 

Neither  can  one  installation  establish  its  reputation — 

THE  MOST  SUCCESSFUL  PROJECTOR 

is  the  one 

That  contains  the  majority  of  exclusive  and  practical 
features — 

That  is  chosen  by  the  greatest  number  of  representative 
men  of  the  industry — 

That  delivers  high  quality  projection  entailing  a 
minimum  of  upkeep  costs — 

That  renders  faithful  service  years  after  the  original 
purchase  price  is  forgotten — 

That  once  used  is  never  changed. 

We  are  confident  that  the  Simplex  comes  nearer  to 
meeting  the  foregoing  requirements  than  any  other 
projector  and  we  are  also  confident  that  our  records 
will  thoroughly  back  up  this  belief. 

SOMEONE  NEAR  YOU  HAS  A  SIMPLEX- 


ASK-THEM-WHY? 


Mr.  Watterson  Rothacker, 
Rothacker  Film  Mfg,  Co,, 

1339  Diver sey  Parkway,  Chicago,  III, 

I  take  this  means  of  extending  to  you  and  your  associates 
heartiest  congratulations  and  thanks  for  the  beautiful  work 
given  us  on  the  prin  t '  *Eyes  of  Youth ' \  It  is  without  a  question 
of  a  doubt  as  fine  an  example  of  laboratory  work  as  I  have  ever 
had  the  pleasure  of  seeing.  Sincere  good  wishes  for  your  con- 
tinued success.    Kindest  regards, 

HERBERT  K,  SOMBORN,  President 
Equity  Pictures  I  Corporation,  New  York, 

If  you  knew  the  cost 

of  Equity's  magnificent 

opening  production — CLARA 
KIMBALL  YOUNG  —  in  —  "EYES 
OF  YOUTH"  you  would  under- 
stand why  Equity  wired  us  to 
"spare  no  expense"  but  make  the 
most  elaborate  prints  that  brains 
and  money  can  turn  out.  How 
well  we  have  executed  the  order 
can  be  best  judged  by  the  headline 
of  this  ad.  When  it  came  to  the 
selection  of  the  laboratory  to  make 
the  finest  that  human  skill  can  pro- 
duce Equity  remembered  the  trade 
slogan— 

"Just  leave  it  to 
Rothacker" 

And  Rothacker 

made  good.    We  knew 

what  time,  patience  and  vast 
expenditures  of  money  it  required 
to  produce  "EYES  OF  YOUTH." 
Naturally  we  knew  the  prints  just 
had  to  be  the  best  in  the  land.  We'd 
like  to  have  your  opinion  on  the 
beauty  of  these  prints.  Ask  any 
Equity  franchise  holder.  There's 
one  in  your  territory. 


There  are  reasons- 
Come  and  see  them. 


DECEMBER  6,  1919 


<[] That's  a  big  figure.  It  is  the  text  of  a  httle 
talk  on  Motion  Picture  News  Service  that 
appears  on  page  4069  of  this  issue. 

€11  Be  sure  to  read  this  page. 

<fl  This  shows  you  just  one  of  the  things  we  have  in 
mind  when  we  tell  you  that  Motion  Picture 
News  is  "The  Complete  Trade  Paper." 

€}|  It  tells  of  something  you  should  bear  in  mind  every 
time  you  spend  an  advertising  dollar.  Unless 
you  get  all  that  Motion  Picture  News  offers 
you  are  not  getting  the  full  possible  value  of  your 
money. 

Cover  the  Field  f|  And  when  you  get  all  that  Motion  Picture 

News  gives — you  are  covering  the  field. 

The  News         <1I  Be  sure  to  read  page  4069. 


XX  No.  24. 


Entered  as  Second  Class  Matter.  October  13,  1913,  at  tfu  PcJ  O'' 
under  the  Act  of  March  3.  W  - 


PRICE  15  CENTS 


Chicago 


PublisheJ  Weekly— $2.00  per  year 

729  Seventh  Avenue,  Mew  York 


Los  Angeles 


HODE  HAMDTOM  DD0DUGT10N5.  IWC. 


'By  Their  Goods  Shall  Ye 

Know  Them" 

We  are  speaking  of  retailers  now. 

The  quality  clothier  sells  high-class  clothing. 

The  quality  jeweler  sells  high-class  jewelry. 

The  quality  exhibitor  sells  high-class  pictures. 

This  is  an  era  of  QUALITY:  an  era  in  which  the  cheap 
and  shoddy  is  invariably  rejected  for  something  BETTER 
and  higher  priced. 

Alore  and  more  the  great  buying  public  is  becoming  sold 
on  the  idea  that  cheap  goods  are  expensive. 

And  quality  goods  can  only  be  secured  by  the  retailer 
tAT.ou^h  i"he  payment  of  an  equitable  quality  price. 

Cheap  ^^^ess  in  price  inevitably  spells  a  parallel  cheapness 
^n  product. 

And  this  applies  to  amusement  purchases  equally  with  all 
other  necessities. 

Discerning  exhibitors  have  seen  the  handwriting  on  the  wall: 
THE  DAY  OF  THE  CHEAP  PICTURE  IS  PAST ! 

The  public  has  been  educated  to  the  quality  production 
and  it  will  have  no  other. 

And  that  is  ALL  we  have  to  offer  you.  QUALITY  PRO- 
DUCTIONS. No  other  kind  may  have  our  sanction  and 
approval. 

If  you  are  presenting  Paramount- Artcraft  Pictures  in  your 
theatre  you  are  recogniz^ed  as  a  QUALITY  retailer. 


398f) 


Motion  Picture  New 


Arthur  F.  Beck  presents 

LEAH  BAIRD 

The  Capitol 


From  the  notable  stage  success  fry 

AUGUSTUS 
THOMAS 

Directed  by 

George  Irving 


5,000  Exhibitors  Will  Play  This! 


theatres  al- 
'As  A  Man 
Thinks"  to  their  patrons — and 
never  a  one  has  failed  to  report: 
"This  is  a  great  emotional 
drama  with  a  punch  of  the  sort 
that  people  like  to  get  from 
screenplay." 

"The  Capitol"  is  bigger  yet  and 
of  the  same  honest  melodrama- 
tic make. 


It  is  the  biggest  and  best  made 
of  the  Leah  Baird  -Augustus 
Thomas  dramas.  It  has  finer 
production  qualities  and  a  story 
tenser,  tighter  and  universal  in 
its  appeal  to  all  the  elements 
that  pay  past  the  front  doors  of 
motion  picture  theatres. 

Prints  of  "The  Capitol"  are  now 
being  shipped  to  all  offices  for 
your  inspection. 


W  W.  HODKINSON  CORPORATION 

527  Fifth  Avenue .  New  York  Qty 

Distributing  through  PATHE  Exchange,  Incorporated 


V  He  had  the  luck  of  the  Irish  V 


J.  Warren  KERRIGAN 


and  his  own  company  in 


The  Lord  Loves  the  Irish 


'By  MONTE  M. 
KATTERJOHN 

Directed  by 
ERNEST  CWARDE 


TJie  rogue  in  his  eye  made  quick  work 
for  Cupid.  The  might  in  his  arms  took 
him  Irom  a  Glengarry  farm  to  the  top  in 
hard-fighting  New  York. 

The  story  with  the  wonderful  title  and 
the  romance  of  the  shamrocks;  with  an 
Irish-named  star  and  a  Scotch-Irish  pro- 
ducer. Everybody  put  their  hearts  in 
the  making  of  this  story. 


What  the  popular  exhibitor  demand  will 
be  for  this  production  is  evidenced  by 
two  score  of  big  first  run  bookings  for 
pre-release  before  a  print  had  been 
shipped. 

Here  is  a  tempestuous,  brilliant  romantic 
melodrama — what  one  onlooker  calls  "a 
devil-may-care  drama  from  bare  feet  to 
soup  and  fish"  in  five  wonderful,  rollick- 
ing reels  of  excitement. 


LUCK/POD  THE 
BOX  /  GCnCE. 


W.HODKINSON  CORPORATION 

527  Fifth  Avenue,  New  York  Qty 
Distributing' through  PATHE  Ixchange.Incorporated 


3988 


Motion  Picture 


Transatlantic  Film£pnipany  of  Am^ 


TELEGRAMS  fli  PJj         T  TELEPHONES 

TRANSATLANTIC.  New  YORIC     'fj^-^'^il^-^t^^  BRYANT:  1574-1575-101 


6xecutti)e  Offices- 

779  Seventh  Avenue, 
New  %rk9 


TO  STATE 
RIGHT 
BUYERS 

The  Transatlantic  Spectacular  Production 


The 

Greater 
Glory 


IS  NOW 

NEARING 

COMPLETION 

This  is  Undoubtedly 
the  Greatest 
Box-Office 
Magnet 

Ever  Offered  IVatch  the  Publicity 


I'D  Rather  Own  A  Tent  Show— And  Be  Free 


than  have  the  most  beautiful  picture  theatre  in 
the  country  and  not  be  able  to  run  it  MY  WAY. 


If  I  lived  in  a  town  that  had  the  most  beautiful  picture  theatre  that  you  can 
imagine,  and  I  knew  that  the  owner  of  that  theatre  was  so  tied  up  that  he 
couldn't  buy  and  run  the  best  films  made  — 

I'd  get  a  big  tent,  if  I  couldn't  get  anything  else. 

And  I'd  book  those  big  films  Mr.  Theatreman  couldn't  run.  and  I'd  play 
to  capacity  while  he  played  to  empty  seats. 

If  you  let  any  Distributor-Interests  frighten  you  into  long-term  contracts  or 
scare  you  into  selhng  out  the  controlling  power  of  your  house,  loo}(  out  for 
the  tent-show  man! 

Remember,  people  want  to  see  the  best  pictures  that  are  made,  and  they 
will  see  them,  whether  in  a  picture  palace,  a  tent  or  a  barn.  But  you  can't 
keep  quality  films  away  from  them. 

And  remember,  no  one  company  has  a  monopoly  on  quality  production,  and 
the  increasing  number  of  independent  producers  of  the  best  type  is  a  guar- 
antee that  no  one  will  ever  have  such  a  monopoly. 

Distributor-Interests  that  want  you  to  sign  your  life  away  are  trying  to  tie 
up  the  film  market.  They  can't  do  it,  because  this  company,  and  every 
other  independent  producer  is  going  to  keep  the  market  open.  We  are  not 
afraid  of  the  open  market,  because  we  have  good  pictures  to  sell.  And  if 
you  want  to  stay  in  business  you  have  got  to  show  good  pictures,  and  you 
won't  be  able  to  show  them  if  you  sign  long  term  contracts  or  sell  the  control 
of  your  house. 

For  this  reason  United  Artists  Corporation  is  selling  by  the  single  picture 
only,  and  is  dealmg  with  individual  theatres.  I  go  on  record  now  with  the 
promise  that  any  time  an  attempt  is  made  to  force  this  company  to  book 
through  any  channel  that  seeks  to  tie  up  conditions  anywhere,  we'll  book 
our  pictures  with  the  independents  that  stand  for  an  open  market,  or  we'll 
show  our  pictures  in  a  school-house,  a  church  or  a  tent,  if  need  be. 

Any  attempt  to  tie  up  the  market,  in  any  way,  by  any  one,  is  not  for  your 
benefit,  nor  for  the  benefit  of  the  industry.  Such  a  monopoly  seeks  its  own 
selfish  ends,  and  will  ruin  the  entire  motion  picture  business. 

Keep  yourself  free,  don't  sign  long-term  contracts,  don't  sell  out,  and  you'll 
have  the  pick  of  the  best  pictures  in  the  field.  The  other  course  is  business 
suicide,  and  if  you're  in  this  business  to  make  money,  keep  away  from  any- 
thing that  doesn't  guarantee  you  your  full  control  of  the  pictures  that  are  to 
go  onto  your  screen. 


United  Artists  Corporation. 


^Richard 
MfhGimGSS  as 
Blhe  Chinaman 


Thrca 
N<2v<?r-to  -be  -  (or^ttcn 
Portratjals 

As  the  months  go  by  and  the  milHons  see 


^  Donald  CrisjS 

as  ^ 

ff  ■ 


more  and  more  will  it  be  demonstrated  that  this  master-artist  of  films  has  created  the  one  great, 
enduring  screen  classic. 

And  as  people  discuss  "  BROKEN  BLOSSOMS"  and  call  to  mmd  its  exquisite,  hauntmg 
charm,  "The  Girl,"  and  "The  Chinaman"  and  "'Battling'  Burrows"  will  live  again  in  their  minds. 
These  three  character  portrayals  reach  a  height  of  dramatic  art,  never  surpassed  on  the  stage 
or  screen. 

People  are  talking  of  "BROKEN  BLOSSOMS"  the  country  over,  and  they  will  continue  to 
talk  of  it.    When  they  do,  is  your  theatre  recalled  as  the  house  that  made  possible  its  presentation? 

If  you  are  building  for  the  future,  if  you  are  trying  to  establish  a  personality  for  your  house, 
you  cannot  afford  to  miss  the  help  that  "BROKEN  BLOSSOMS"  will  give  you.  Just  as  surely  as 
your  patrons  will  remember  "BROKEN  BLOSSOMS,"  just  so  surely  will  they  think  back  with 
gratitude  to  the  theatre  that  brought  this  masterpiece  to  them. 

If  you  haven't  already  booked  "BROKEN  BLOSSOMS"  cut  out  the  coupon  on  this  page,  fill 
in  your  complete  address,  and  mail  today  to  your  nearest  United  Artists  Corporation  Branch 
Office — see  list  below — for  full  information  on  D.  W.  GRIFFITH'S  greatest  creation. 

LIST  OF  BRANCH  OFFICES 


A/ 


Atlanta,  Ga. 
Boston,  Mass. 
Chicago,  111. 
Cleveland,  Ohi 
Dallas,  Texas 
Denver,  Colo. 
Detroit,  Mich 


I  I  i  Walton  Street 
41-43  Winchester  Street 
1  7  North  Wabash  Ave. 
2143  Prospect  Avenue 
1930  Main  Street 
617  19th  Street 
605  Joseph  Mack  Bldg. 
Kansas  City,  Mo.  922  Oak  Street 

Washington 


D,  C. 


Los  Angeles,  Cal. 
Minneapolis,  Minn. 
New  York,  N.Y  . 
Philadelphia,  Pa.  . 
Pittsburgh,  Pa. 
San  Francisco,  Cal 
Seattle,  Wash. 
Toronto,  Canada 
801  Mather  Building 


643  South  Olive  Street 
402  Film  Exchange  Bldg. 
729  Seventh  Avenue 
1319  Vine  Street 
4  1 4  Ferry  Street 
1 00  Golden  Gate  Avenue 
1  200  Fourth  Avenue 
123  Bay  Street 


/ 


•J. 


UNITED  ARTISTS  CORPORATION 


MARY  PICKFORD  •  CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS  •  D.W.  GRIFFITH  • 


/  J' 


4^" 


{ 


imr  pictaue  to  bo  iQlaasQd  December  2Qtb 

WHEN  THE  CLOUDS  ROLL  BY 

is  a  distinct  novelty.  You  think  you  know  Fairbanks,  and  what  he 
can  do  for  your  theatre;  "WHEN  THE  CLOUDS  ROLL  BY"  is 
the  biggest  Fairbanks  surprise  that  you've  so  far  been  able  to  offer 
your  patrons. 

More  fun  than  he  s  ever  been  able  to  put  into  a  picture,  more  thrills, 
more  stunts,  a  story  that  gives  him  a  one  hundred  per  cent  oppor- 
tunity to  work  for  your  box-office.  And  you  know  what  that  means. 

For  example,  the  scene  shown  above  required  the  flooding  of  an 
entire  village,  but  Douglas  Fairbanks  did  it  without  regard  to  cost — 
to  give  you  the  most  crowd-compelling  picture  of  his  career. 

Producing  independently  and  releasing  direct  to  the  theatres  of  the 
country,  he  is  at  last  in  a  position  to  make  the  kind  of  pictures  you 
want  him  in. 


II 


Q 


\ 


UNITED  ARTISTS  CORPORATION 

\\       MARY  PICKFORD   •  CHARLIE  CHAPLIN  • 
^\%^    DOUGLAS   FAIRBANKS  •  D.W.  GRIFFITH  - 

Mail  this  coupon  for  full  information  on  this  big  Fairbanks  picture 

On  the  opposite  page  you  will  find  a  list  of  United  Artists  Corporation 
Branch  Offices.    Fill  in  your  name  and  address  on  the  coupon  on 
\  this  page,  and  mail  it  to  your  nearest  Branch  Office.    Full  information 

^^^e,  will   at   once   be   sent   you   regarding  the   rental    of  DOUGLAS 

'^0,%         \  FAIRBANKS'  new  picture  "WHEN  THE  CLOUDS  ROLL  BY." 


3992 


Motion  Picture  N  e 


To  the  Motion  Picture  Producers 
of  the  World 


Mr.  Ricord  Gradwell,  formerly  President 
of  the  World  Film  Corporation 
announces  the  formation 

of 

THE  PRODUCERS  SECURITY 
CORPORATION 

(an   Organization   of  Service) 


OBJECTIVE 

The  object  of  this  new  Corporation  is  to 
adequately  safeguard  and  protect  the  in- 
terests of  the  Motion  Picture  Producer 
by   rendering   him   Guaranteed  Service. 


PresiJe/i/  and  General  Manager 

RicoRu  c;radwell 

Secretary 

V'.  J.  HAWKINS 


STAFF 


Advertising  Director 

CAMPBELL  MacCULLOCH 

General  Counsel 

NATHAN  VIDAVER 


SALES 
AUDITING 


SERVICE 

PUBLICITY 
ADVERTISING 


DISTRIBUTION 
LEGAL  SERVICE 


No  more  important  step  than  this  determination  to  place  upon 
a  solid  commercial  basis  the  relationship  of  producer  and  dis- 
tributor has  been  taken  in  the  history  ot  the  film  industry. 

A  booklet  outlining  the  plan  upon  which  this  corporation 
operates  will  be  sent  on  application,  and  will  fullv  explain  the 
system  of  guaranteed  audited  profits. 


THE  PRODUCERS  SECURITY  CORPORATION 

General  Ojfices  at 

516  Fifth  Avenue,  New  York  City 


m 


December  6 ,  1919 


cuss  OF  SERVICE 


Day  L«tt«r 


SYMBOL 


Blue 


NiiM  M essay 


NigW  L«d«f 


Nite 
N  L 


of  these  ttiree  symbols 
after  the  check  i  number  o* 
,)  this  is  a  telegrtm.  Othef- 
wise  its  character  is  indicated  by  tlie 
synitMl  appearing  after  the  check. 


WESTER  UNION 


3997 


CLASS  OF  SERVICE 
Telegram 


Day  Letter 


Night  Message 


NigM  Letter 


NEWCOMB  CARLTON.  PRESIDENT 


GEORGE  W.  E.  ATKINS,  first  vice-presidcnt 


If  none  of  these  tlire'' 
appears  after  the  check 
words)  this  i°  a  te4egran 
wise  it^  character  is  iridici 
symt>ol  appearing  after  ' 


RECEIVED  AT  1653  BROADWAY,  NEW  YORK  CITY 


D26N0  AN  135  NL  SEX 

P  TULSA 'OKLAHOMA  NOV  30  1919 
ARTHUR  8  KANE 

PRESIDENT  REALART  PICTURES  CORPN  469  FIFTH  AVE  NEW  YORK  NY 
YOUE  KANSAS  CITY  2iANAGER  MR  MACMEEECN  AND  HIS  REPRESENTATIVE  MR 
FOX  LA6T  NIGHT  SCREENED  SOLDIERS  OF  FORTUNE  IN  THIS  THEATRE  FOR 
BENEFIT  OF  LARGE  CROHVD  OF  EXHIBITORS  FROM  THIS  TERRITORY  STOP  AFTER 
SEEING  THIS  WONDERFUL  PRODUCTION  IMMEDIATELY  SIGNED  A  CONTRACT  ON 
MR  MACMEEKIN'S  OM  TERMS  STOP  THIS  WILL  BE  THE  FIRST  PICTURE  TO 
EVER  PLAY  THE  MAJESTIC  THEATRE  ONE  WEEK  AT  ADVANCED  PRICES  STOP  WE 
HAVE  ALSO  CONTRACTED  FOR  T^  ENTIRE  SEASON'S  REALART  PRO-AM  AFTER 
HAVING  PLAYED  TEE  FIRST  RELEASE  ERSTVfHILE  SUSAN  AT  AN_  ADVANCE  IN 
RENTAL  ON  THE  SUBSEQUENT  ELEVEN  PICTURES  OF^ FIFTY  DOLLARS  EACH  OVER 
WHAT  WE  PAID  FOR  FIRST  THREE  RELEASES  'CONTRACTED  FOR  STOP  TOTAL 
AMOUNT  OF  CONTRACT  SIGNED  WITH  MR  MACMEEKIN  TODAY  MORE  THAN  FIVE 
THOUSAND  DOLLARS  THE  LARGEST  CONTRACT  WE  EVER  GAVE  TO  ANY  ONE 


CONCERN  IN  HISTORY  OF  THIS  THEATRE 


GLENN  CONDON 
MANAGER  MAJESTIC  THEATRE 


3998 


Motion  Picture  News 


iJllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli  vm 


//  You  Had  But  One  Question 

in  Life  7o  Ask 

WHAT  WOULD  IT  BE? 


I  D.W- GRIFFITH 

I  presents  his  initial 

I  personally  directed  picture 

I  for  First  National 

"The  Greatest  Question^' 

I  A  MOMENTOUS  DRAMA  OF  TODAY 

I  This^question  is  the  greatest  thought  in  the  world  today. 

I  There  never  has  been  a  greater  thought."!^ 

I  ;  And  there  never  will,be. 

I  Science"and  reason  are  trying  to  solve  it. 

I  Philosophy  and  reason  seek  its  answ^er.'j 

i  Knowledge'and  ignorance  are  leveled  by  it. 

B  The  most^talked  of  question  of  the  time.' 

I  It          Create  Astounding  Interest 

I  And  Stir  Your  Patrons  As  Never  Before 

■  A  fplay  alive  with 

I  HOPE  AND  HAPPINESS 

I  FAITH  AND  LOVE 

I  TENDERNESS  AND  HUMAN  SYMPATHY 

I     A  late  December  release, 

iiiiiiiiiM 


December  6  ,   i  9  i  9  3999 

Miiiiiiiiiiyiiiiiiiiiiiii'!iiiiii"i>i>iiiiBiiiiiiiiiiii!iiiiiiiiii^ 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Motion  Picture  N  e 


w-H-o-o-r 

The  Big  Show 

ANITA 
STEWART 


You  have  never  seen  Anita  Stewart  at  her  greatest  until 
you  have  seen  her  as  the  whimsical,  loving,  hard  riding 
waif  from  the  Kentucky  Hills,  in  a  stirring  story  of  the 
picturesque  old  South  —  land  of  beautiful  women,  fast 
horses  and  bold  fighting  men. 


Presented  by  Written  by 

Louisj^B.^Mayer  Charles  P.  Dazey 


December  6  ,  i  9  1 9 


4001 


mis 


H-E-R  U-P-! 

Is  Coming ! 

''In  Old 

Kentucky 


A  THRILL  WITH  EVERY  FOOT 


An  exciting  horse  race 

Night  Riders  in  wild  ride 
[Fierce  feudal  wars 
[Moonshiners'  battles 

Dynamite  plots 
[Thrilling  fox  hunt 

Plunge  over  cliff 

Revenue  officers'  chase 


Hair-raising  leap  for  life 

Girl  in  blazing  barn 

Balet    with  pitch  forks 

Kidnaping  a  jockey 

Queer  effects  of  Mountain  Dew 

Girl  battling  for  honor 

Lynch  law  at  midnight 


A  tender  love  story        Clean,  human  humor 


MARSHALL  NEILAN'S 

masterpiece  in  direction 


A  "First  National" 
Special  Attraction 


0 


I 


A  sure^nre 

Christie  /fit- 

irv  two  t^e^ls 
Directed  hy^ 


S  CANDAL" 
Moore 


y4  feaiure  caslr^ 
including  RODNEY 

EDDIE  BARRY 

HELEK  DARLIKG 
GENE  COREY 


NoveFttbeK 


THE  5JES!**H|NG 


WANTS  TO  KNOW 
WHICH  IS 

THE  INFERIOR 


SEX 


December  6  ,   i  9  i  9 


4005 


REPUBLIC  Iris]  PICTURES^ 


^  ^ 


THE  SYMBOL 
OF  SUCCESS! 

PERFORMANCE  counts  in  every 
phase  of  Big  Business ! 

Behind  the  new  symbol— REPUB- 
LIC PICTURES— lies  the  perform- 
ance and  progress  that  has  stood 
the  test  of  time  and  comparison. 

A  symbol  of  broadened  leadership 
and  perfect  organization  in  which 
you  get  the  dollars-and-cents  profits 
that  must  come  from  proved  box- 
office  attractions  and  "live- wire" 
exploitation. 

As  SELECT  has  merited  your  con- 
fidence and  esteem,so  will  Republic. 

New  in  name — but  old  in  the 
experience  and  understanding  of 
the  needs  of  those  who  have 
gained  b}}   mutual  trust. 


REPUBLIC  DISTRIBUTING  CORPORATION 


LEWIS  J.  SELZNICK,  Advisory  Director  ^  BRITON  N  BUSCH,  President 
130  West  46th  Street  New  York  City 


4006 


Motion  Picture  News 


a 


REPUBLIC 


[jJU  pictures) 


m 


Edward  Godal 

presents 

MARIE  DORO 


TWELVE  -TEN 

Ptoduced  fot  B.&^C.  Films' 

HERBERT  BRENON 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director  -  BRITON  N.  BUSCH,  President 
130  West  46ih  Street  New  York  City 


December  6  ,   i  9  i  9 


4007 


(republic  ||3i]|piCTURrs) 


/LLAWRENCE  WEBER. 
PHOTO  DRAMAS, mC 

present  \ 

'THE  \ 
BlUE  PEfIRL' 

u/ith  a  Deluxe  cast  headed  by 

EDITH  HAllOR  FAIR  BINNEX 
FLORENCE  BILLINGS 

\ adapted  from  the 
.  SHUBEM  PR6DVCTI0N 

kmk  CRAWFORD  FLEXmRf 
directed  hy 
0E0R6E  IRVING 


FOREIGN  RIGHTS 
CONTROLLED  BV 
APOajO  TRADIMG  CORP 

fNEW     YORK-  CIT>^ 


REPUBLIC  DISTRIBUTING  CORPORATION 


LEWIS  J.  SELZNICK,  Advisory  Director 
130  West  46th  Street 


BRITON  N.  BUSCH,  President 

New  York  City 


4008 


Motion  Picture  New 


s 


(republic  pictures) 


cTAe 

AMAZINO 


a 


LLOYD  ORLEION 

production  with 

RUTH  CLIFFORD 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director    -    BRITON  N  BUSCH.  President 

130  Wesi  46th  Street  New  YoA  C.iy 


December  6  ,   i  9  i  9 


4009 


(republic  pictures) 


PRIZMA 

master 
pictures 

IN  NATURE'S  COLORS 


^        are  released  h>^ 
REPUBLIC  DISTRIBUTING  CORPORATION 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK.  Advisory  Director  -  BRITON  BUSCH,  President 
130  West  46ih  Sireet  New  York  Ciiy 


4010 


Motion  Picture  New 


(republic  f(f}3  pictures) 


SINOGRAMS 


e  Visual  News^ 
All   the  World 

will  be  released  through  the 

REPUBLIC  DISTRIBUTING  CORPORATION 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director  ^  BRITON  N.  BUSCH,  President 
130  West  46th  Street  New  York  City 


December  6  ,   i  9  i  Q 


4011 


middLe  and 
the  low  are  aL- 


PRINCE  LAUGHS  AT  FILM  FUN. 


The  Prince  of  Wales  had  his  first  op- 
portunity yesterday  since  he  came  to 
New  York  to  be  '*  a  regular  boy,"  and 
he  took  full  advantage  of  it.  He  went 
to  the  movies  as  guest  of  William  Fox 


at  the  Academv  of  Music  in  Fourteenth 


The  show  startea  with  an  exhibition  of 
Mutt  and  Jeff  in  some  amusing  antics. 
The  crowd  watched  intently  to  see  if  he 
was  g-olng  to  like  it.  He  did.  And 
every  time  he  broke  into  a  laugh  the 
whole  place  laughed  good-naturedly 
with  him. 

The  second  Dicture  concerned  itself 
with  some  fantastic  adventures  of  a  not 
very  successful  troupe  of  dog  catchers. 
Edward  Albert  followed  their  mishaps 
with  a  broad  grin,  and  when  a  bump- 
tious goat  came  into  the  reel  to  enliven 
the  proceedings,  he  laughed  so  heartily 
he  imperilled  his  balance  on  the  little 
chair. 

The  entertainment  concluded  with 
movies  of  the  Prince's  arrival  the  day 
before.  They  afforded  him  an  opportu- 
nity to  view  his  entry  from  an  opposite 
point  of  view  to  that  of  Tuesday -the 
picture  had  an  unwonted  touch  of  real- 
ism for  every  time  the  screen  showed  a 
cheering  throng  those  inside  supplied  an 
appropriate  volume  of  v/elcoming  dem- 
onstration. 


ENTERTAINMENTS 


'^012  Motion  Pic  tu 

This  Full  Page 


December  6 ,   i  9  1 9 


4013 


Adverti  s  ement 


is  appearing'  in  the 
following  nationally 
circulated  mag'azines 
as  a  part  of  the  Qreai- 
estls(htLonaL  (ampai^n 
ever  engag'ed  in  hy  a 
Film  Company- 

SATURDAY  EVENING  POST 
TOP  NOTCH 
DETECTIVE 

POPULAR 
■REGISTER 
PHOTOPLAY  JOURNAL 
AINSLEE'S 
SMITH'S 
AMERICANT 


FOX 


ENTERTAINMENTS 


4014 


Motion  Picture  News 


cojnedY 


r 


WILLIAM  FOX 

hresents 

Mutt 


by 

CAPr  BUD  FISHER 

Animated  lau^liter 
that  reconciles  audi- 
ences  to  all  5orts  of 


programs  - 


FOX 


ENTERTAINMENTS 


c  (•  c  III  b  c  r  6  .    I  Q  I  () 


4015 


FOX 


ENTERTAINMENTS 


WILLIAM  EOX 

presents 

MADLAINE 
TRAVERSE 

hh.e  empress  of 
stoYYYty  emottoyi  in 

LOST  MONEY 

C-^  dramatic  storij  of 
afCght Jvr  mCLUoYis 


'Divecbcd,  bu 
Edmund  J^vrence 


Motion  P  i  c  t  tire  News 


Served  The  Laugh 

CAPITOL 


The  Largest  and  Finest 


Hit  At  The 

THEATRE 

In  The  World 


"  'The  Headwaiter,*  with  Larry  Semon 
is  full  of  laughs." 

-N.  Y.  Morning  World. 

"The  Larry  Semon  comedy,  'The 
Headwaiter'  is  a  laugh  maker." 

— N.  Y.  Evening  Sun, 

"  'The  Headwaiter,'  with  Larry  Semon 
is  worth  expending  laughs  on," 

— TV.  Y.  Morning  Sun. 


VITAGRAPH 

ALBERT  E.  SMITH,  President 


THE  FILM  OF 
1.000  THRILLS 


ooo 

Luck  Picture 

Anita  Stewart 

Productions  Inc. 

A 

First  National 
Attraction 

PRODUCED  BY 

LOUIS  B.  MAYER 


I 


Directed  By  MARSHALL  NEILAN 

From,  ide  Beloved  Classic  Of  The 
AmerLcan  Sta^  ^'^i-^ 


Scenario  by  u 
yKos.  d  Gera^l 


Daz^ 


KB 


i 


ITS  MELODRAMA 

That  has  stood  the  test 


stade  success  of  27  years 

ITS  THRILLING  ' 

Powerful  ^  Gripping-  Full  of  Heart - 
Touch fnc5.  Soul- Stir rin(:^  Suspense 

ITS  spectacula'" 


Tremendous  Scenes  Madnificenily  Produced. 

Thousands  Of  People     —    Q-orc5eous  Effects 

r  O 

A  SPECIAL  FOR  ROADSHOW  EXPIDITATION 


4020 


Motion  Picture  News 


Betty   Hilburn    and  CHester   Barnett,  in 

OIRL    OF    THE  SEA 

j\    "Williamson    Sub-Sea  Picture 


THE  SUBMARINE  FILM  CORPORATION 
906  Longacre  Bidg..  New  York  City 


BIG  NEW  YORK  CITY 
CIRCUITS  ARE  PLAYING 

PEARL 
WHITE 


IIX 


SIkBLACK 
SECRET 


FOR  3  OR  MORE  DAY§ 

Among  tticni  ai-e.^ 

The        four  houses. 
4  days  apiece, 
The  Sieiner.fbur  houses 
4  days  apiece, 
Fox.  eight  houses 
3  days  each, 
Picker.  v3  houses 
2 days  each. 
The  Grand 
Opera  House 
days  the  Serial 

^doys.Tlic  PIqzq  3  daijs.  Olympic  brooklyn 
3dQya  Alhoinbra  biooklyn,  3days.  Poli's 
5ridpepoi't.GDnn.4days,  Tlic  City 
Hall  meatrc, Nev'fork  plays  aSa-ial 
fa' the  first  time  \vitli"llie  Black  Secret^ 


ITS  GETTING  THE 
BUSINESS  EVERYWHERE 


Produced  ojid  directed  by  George 

Brackett  Seitz.  Adapted  fi'om  

Pobcrt  Chambers'  fcunais  novel  "  In 
Sea"ct."Sccnarios  by  5  Millhaiisei'. 


/Itbert  Capdlcini 


Orodacttony  Inc.  prQyeatr 

CA^INEm 


■  ■ 


iMizr  fcivvyer  ioCd 
Pi(?rthat  there 
vas  onfq  one  \va^ 
•:osav(2Q(?r  husband 
from  death  for 
murdQP;  to  invoke? 
th?  unwritten  law. 
Qndsoin  couTt, 
before  har  hosbond, 
before  the  crowd, 
before  the  report- 
ers, sHq  confess- 
ed a  shame  of 

which  she  was  not 
guiEtq!  Was  she 
riqht? 


Distributors 


A  LEONCE 
PERRET 

FliODUCTION 


li^^fitten  and  dbiecfed  IjyZeonceJ^rT^t 


L 


i 


iscinatmg  game  tor  mm,  teacning  tne  Deauti 
unsophisticated  young  girl  from  the  country 
the  A  B  C  of  Love!  But  the  other  woman  had 
no  use  for  that  sort  of  an  alphabet  and  chose 
another  weapon.    Who  won? 


vri 


Two  unusual 
young  persons- 
they! 

She  liked  him  as 
a  man  better  than 
she  did  as  a  prince, 
and  didnt  0ve  a, 
hoot  for  his  title^ 
While  he.-wellhe 
was  much  more  of 
an  American  than 
he  was  a  prince, 
and  wanted  the  ^li 
a  lot  more  than  he 
did  the  title.  So 
he  swapped  the 

Highness  for  the 

Mister 

Meanwhile  your 
audiences  laugh 
and  grip  their 
seats  by  turns ! 


esse  D.Hampfoiv 

presents 

ILLIAM 

DESMOND 


in 


fJKe 


Prince 


petty 

MARY  TOMAN 


ByV.Q  WODEHOUSE 


1 


Jack  Eafon  Manaqei'  of  Newark's  Sirand  Theatre  says 
Haidd  Lloijd  puts  ovei'  his  own  comedi)  situations  in 
an  individual  way  seldom  found  on  the  Screen! " 

^  The  Strand  Theatre,  together 
with  most  of  the  leading  theatres 
of  the  country,  is  playing  the 

mm  urn 


TfOEEELCOMEDIES 

Mr.  Eaton  further  says  "His  stories  have 
an  element  of  refinement  that  is  seldom 
found  in  comedies,  and  at  the  same  time 
they  don't  sacrifice  speed  and  action, 
which  is  an  elementary  essential  in  mak- 
ing comedies  move  along  and  gather 
laughs  with  the  audience. 
There  is  no  question  but  that 
the  Harold  Lloyd  Two  Reel 
Comedies  will  maJce  good." 


mmm 


ember  6  ,   i  p  i 


4029 


Goldwyn  pays  the 


Boston  Post 

Philadelphia  North  American 

Galesburg    Republican  Register 

The  Initio 

Boston  Herald  &  Traveler 

San  Francisco  Call  Post 

Galesburg  Mail 

Boston  American 

San  Francisco  Bulletin 

Joliet  Herald  News 

Appea ! 

Boston  Globe 

San  Francisco  Examiner 

Rockford    Register  Gazette 

Baltimore  News 

San  Francisco  Chronicle 

Rockford  Star 

Baltimore  Sun 

Jacksonville   Times  Union 

Springfield  State  Register 

—  And  it  ad'.r 

Ealtimore  Star  &  American 

Jacksonville  Metropolis 

Springfield  State  Journal 

Goldwyn  attra  i 

Detroit  News 

Birmingham  News 

Decatur  Review 

Detroit  Free  Press 

Birmingham  Ledger 

Decatur  Herald 

when  it  IS  acti 

Detroit  Journal 

Atlanta  Journal 

L?fayette  Journal 

Los  Angeles  Times 

Atlanta  Georgian 

Lafayette  Courier 

Los  Angeles  Herald 

Atlanta  Constitution 

Ft.  Wayne  News  &  Sentinel 

Los   Angeles  Examiner 

Buffalo  News 

Ft.  Wayne  Journal  Gazette 

Los  Angeles  Express 

Buffalo  Courier   &  Enquirer 

South  Bend  Tribune 

New  York  City  Journal 

Buffalo  Times 

South  Bend  News  Times 

Indianapolis  Ne 

New  York  City  Globe 

Rochester  Times-Union 

Milwaukee  Journal 

Indianapolis  Sta 

New  York  City  Mail 

Rochester  Democrat  &  Chronicle 

Milwaukee  News 

Louisville  Times 

New  York  City  Sun 

Syracuse  Journal 

Peoria  Star 

Louisville  Heral 

New  York  City  World 

Syracuse  Post  Standard 

Peoria  Journal-Transcript 

Louisville  Post 

New  York  City  Times 

Syracuse  Herald 

Bloomington  Pantagraph 

Cleveland  Press 

Chicago  Tribune 

Davenport  Times 

Cincinnati  Post 

Cleveland  Plaind 

Chicago  News 

Davenport  Democrat   &  Leader 

Cincinnati  Times  Star 

Columbus  Dispa 

Chicago  American 

Dubuque  Telegraph 

Cincinnati  Enquirer 

Col'.imbus  Citize 

Chicago  Herald-Examiner 

Dubuque  Herald 

Dayton  Journal  Herald 

Canton  Reposito 

Philadelphia  Inquirer 

Clinton  Advertiser 

Dayton  News 

Canton  News 

Philadelphia  Public  Ledger 

Clinton  Herald 

Springfield  News 

Youngstown  Vin 

Philadelphia  Record 

Keokuk  Gate  City 

Springfield  Sun 

Youngstown  Teli 

CORP 

SAMV 


IKd  you  get  the  crowds 


nib 


I  ai 
attra 


"^yn  Advertising 
P^«r,6er  First 


t  Goldwyn.  but  the 
exhibitor  is  showing 
shown. 


ledo  News-Bee 
ledo  Blade 
ron  Beacon-Journal 
iron  Times 
nver  Post 

;nver  Rocky  Mountain 
>lorado  Springs  Gazette 
ilorado  Springs  Telegraph 
leblo  Star  Journal 
eblo  Chieftain 
buquerque  Journal 
nta   Fe  New  Mexican 


Nt 


River  Herald 


Fall  River  News 
Lowell  Sun 

Lowell  Courier  Citizen 
SpringBeld  Union 
Springfield  Republican 
Springfield  News 
Worcester  Post 
Worcester  Telegram 
Worcester  Gazette 
Manchester  Union-Leader 
Providence  Bulletin 
Providence  Tribune 
Portland  Express 
Portland  Press 
Omaha  News 
Omaha  World  Herald 
Omaha  Bee 
Des  Moines  Capital 
Pcf  Moines  Register 
Des  Moines  Tribune 
Sioux  City  Journal 
Sioux  City  Tribune 
Lmcoln  State  Journal 
Lincoln  Star 
Sesttle  Times 
Seattle  Post  Intelligencer 
Srattle  Star 


Spokane  Spokesman  Review 

Spokane  Chronicle 

Portland  Oregonian 

Portland  Oregon-Journal 

Portland  Telegram 

Washington  Star 

Washington  Post 

Washington  Times 

Wilkes-Barre  Times  Leader 

Wilkes-Barre  Record 

Irenton  Times 

Pittsburgh  Press 

Pittsburgh  Chronicle-Telegraph 

Pittsburgh  Post 

Pittsburgh  Sun 

Duluth  Herald 

Duluth  News  Tribune 

Dallas  News 

Dallas  Times  Herald 

Brooklyn  Standard  Union 

Brooklyn  Eagle 

Albany  Times-Union 

Albany  Knickerbocker  Press 

St.  Louis  Globe  Democrat 

St.  Louis  Post-Dispatch 

St.  Louis  Star 

Memphis  Commercial  Appeal 


Memphis  News-Scimitar 

Lansing   State  Journal 

Grand  Rapids  Press 

Kansas  City  Times-Star 

Kansas  City  Post 

New  Orleans  Times-Picayune 

New  Orleans  Item 

Shreveport  Times 

Jackson  News 

Jackson  Clarion  Ledger 

Salt  Lake  City  Tribune 

Salt  Lake  City  Deseret  News 

Salt  Lake  City  Telegram 

Ogden  Standard 

Ogden  Examiner 

Boise  Capital  News 

Boise  Idaho  Statesman 

Missoula  Missoulian  Sentinel 

Helena  Independent 

Helena  Record-Herald 

Great  Falls  Tribune 

Butte  Post 

Butte  Miner 

Billings  Gazette 

Twin  Falls  News 

Twin  Falls  Times 


RATION 

toOLDWYN  Pres. 


1 


4032 


Goldwyn  Build 
Their  Stories 
to  the  Stars! 

^^OU  can  crowd  a  picture  with  stars, 
*  glorify  it  with  fine  settings,  entrust  it 
to  the  mercies  of  a  directive  genius,  and 
add  the  glamor  of  a  great  author's  name, 
but  it  has  got  to  have  the  saving  grace 
of  a-  human  story  to  bring  the  people  in. 

The  point  is,  the  Goldwyn  organization 
does  more  than  retain  great  stars,  it  fur- 
nishes stories  that  give  an  opportunity  to 
show  how  great  their  talents  are. 

GOLDWYN  PICTURES 

CORPORATION 

Samuel  Goldwyn  Prosident 


4034 


Motion  Picture  New 


Samuel  goldwyn 


MABEL  NORMAN  D 


Shannan 
directed  by 
Victor  Schertzin^er 


Mabel  Normand  in  the  most  hilarious  mirth-mixture  that 
ever  galloped  across  the  screen — can  you  trump,  that  for  a 
water-tight,  copper-riveted,  steel-bound  guarantee  of  box- 
office  success?    Of  course  you  can't. 


CORPO 

SAMVEL 


A  circus  from  start  to  finish/  A 
gale  of  giggles — a  typhoon  of  titters 
— a  hurricane  of  hilarity.  Mabel 
Normand  has  never  had  a  better 
•picture — you  have  never  had  a 
better  business-builder.  Book  it 
now  ! 


4036 


Motion  Picture  N 


STATE  RIGHTS 

HERE  THEY  ME 

NOW 


Produced  by 
G.  M.  AXDER£ 


MACU'JN 


Directed  by 
lESS.  ROBBIXS  and 

FRAXX  P.  DDXDVAX 

Featuring 


BEN  TURPIN 

GERTRUDE  SELBY 
HARRY  FOX        LEO  WHIT 
BILLY  ARMSTRONG 

BOBBY  CONNERLL 
PATSY  DeFORREST 

WITH  BEAUTIFUL  BATHING  GIRLS 

Supreme  in  every  particular — Each  Comedy  an  "Extravaganza  of  Pleasure 
One  and  Two  Reelers,  Alternating  Weekly. 

RELEASED  BY 


FILM  SPECIALS 


126  to  130  W.  46th  Street 


NEW  YORK  CIT 


A  CONTEST  FOR  MILLIONS 

TKe  nation-wide  campaign  inaugurated  by  Robertson -Cole  on  "The  Beloved 
Cheater"  embraces  a  love-letter  contest  backed  by  advertising  that  will  reach 
millions  of  Motion  Picture  Fans. 

The  advertisement  reproduced  on  this  page  v?hich  v?ill 
appear  in  Photoplay  Magazine  in  the  January  issue 
will  be  on  the  news  stands  throughout  ^ 
the  United  States  in 
December 


exploitation  aid  to  the  MOST  UNUSUAL 
PHOTOPLAY  ever  produced,  "The  Beloved  Cheater" 

Communicate  with  the 

ROBERTSON -COLE  EXCHANGE 

in  your  territory — do  not  delay 


J 


ROMANCE  of  the  great  ) 

I  """I    outdoors  with  one  of 

America's  most  beautiful 
women  in  the  role  of  a  Span- 
ish beauty  the  depth  of  whose 
love  is  equalled  only  by  the 
intensity  of  her  hate. 

From  the  opening  scene  to 
the  dramatic  climax  it  is  a 
succession  of  thrilling  situa- 
tions. It  will  rank  high  among 
those  plays  in  which  entertain- 
ment value  spells  Box  Office 
uccess. 


A 


JVANIC/f^ 


Directed  byGcor^e  E  Mldldleton 
Story  by  Capt.  LeslicT  Pcacockc 
and  Earle  Sncll 


Available  at  all  ROBERTSON-COLE  LXCHANGES 


re  O  B  ER 


ADVENTVRE 


O N-COLE 


Pictures 
by 

JESSE  G.  SILL 
and 

H.^H.  BROWNELL 


Notes 
by 

JOCK  RANTZ 


A series  of  one-reel 
Adventures  with 
hardy  men  of  the  woods 
and  mountains  enacting 
virile  incidents  of  life 
in  nature's  studio. 

Unlike  the  ordinary 
portrayal  of  the  grandeur 
of  the  wonder  spots  of 
the  world  an  actual  brief 
story  of  adventure  is 
wrougnt  into  each  one 
ofthese. 


TRINITY  OF  TR\/M 


MARTIN  JOHNSON  PICTURES 


From  the 
release 

"THECITY 
OF 

BROKEN 
OLD  MEN 


UPREME 
OMEDIEl 


^NE  REEL  COMEDIES 
FOR 

Father 
Mother 
and  all 
the  Children 

miles  and  Laughs 
in  a  Clean  and 
Clever  Way. 

'hey  Are  Like  Sparkling 

Champagne 
Vithout  the  Morning  Kick 


TEN    single-reel    features    dealing  with 
the  lure  and  mystery  of  the  South 
Sea  Islands. 

Over  three  hundred  daily  newspapers  are 
running  Martin  Johnson's  story  "On  The 
Borderland^  of  CivUization."  It  is  the  big- 
gest newspaper-motion  picture  tie-up  in  the 
history  of  the  industry.  It  is  part  of  a  great 
nation-wide  advertising  .campaign^  on^which 
the  exhibitor  may  realize  a^  profit. 


Available  at  all  ROBERTSON  -  COLE  EXCHANGES 


Motion  Picture  N  e 


n  I  I  I  I  I TTTT 


P  c  c  c  HI  b  e  r  6  .  1919 


The  Motion  Picture  News-^said: 

"  'Eyes  of  Youth'  is  a  wonderful  picture  for 
all  classes.     You  can  go  the  limit  on 

exploitation.  Best  work  of  the  entire  career 
of  Clara  Kimball  Young.    This  picture 

will  pull  tremendously  and  please  splendidly" 

The  Moving  Picture  World-  said: 

"Clara  Kimball  Young  in  'Eyes  of  Youth'  is 
truly  a  great  picture,  by  far  the  greatest 

accomplishment  of  Miss  Yoimg's  entire 
career" 

The  New  York  Review  -said: 
"  Clara  Kimball  Young  in  'Eyes  of  Youth'  is 

one  of  the  really  BIG  things  of  the  year, 
a  fact  ♦hat  all  exhibitors  should  get  wise  to 

at  once" 

"Wids"  said: 

"Notably  fine  throughout   shows  money  lav- 
ishly and  well  spent.  Equity  Pictures  have 

given  all  they  prom- 
ised and  more  in 

'Eyes  of  Youth'  while 
the  work  of  Clara 

Kimball  Young  is  by 
far  the  best  she 

has  ever  done.  A 
big  attraction  " 

Variety — ^said : 

"Clara  Kimball 
Young  in  'Eyes  of 

Youth'  is  a  knock- 
out. Photography, 

direction,  and  cast 
above  criticism 

with  Miss  Yoimg  displaying 
remarkable  histrionic  talent, 

the  best  she  has  ever  done. 
Master   make-up  and 

wonderful  acting  in  her 
dope  scenes. 

George  Dumond 

of  Tally's  Kinema — Wired: 

"My  criticism  of  Clara  Kimball 

Young  in  'Eyes  of  Youth' 
just  this:— "OPENED  HERE 

TODAY  TO  BIGGEST 
BUSINESS  IN  HISTORY  OF 

THIS  HOUSE,  BEATING 
SUPPOSEDLY  BIGGEST 

PICTURE  OF  YEAR  IN 
NUMBER  OF  PAID    ADMISSIONS  AND 

ACTUAL  CASH   RECEIPTS.  WHAT 
MORE   CAN  THIS   HOUSE   OR  ANY 

HOUSE  EXPECT" 

Distributed  by 

EQUITY  PICTURES 


H.  K-  SOMBORN,  P.es. 


J.  I.  SCHNITZER,  Treas. 


P.aying  engagements  now  being  arranged  thru  all  Enuilv 
Franchise  Holders 


j 

1 

UAQP^  ©AR<?0(\)  pr€/^©n.-6? 

GLARA 


4044 


Motion  Picture  News 


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Pr€>duction»  Controlled  By 

THE  MUNDUS  FILM  CO. 

For  All  Parts  n(  Continental  Europe 


Million  Dollar  Chaplins 
Mary  Pickford      (First  National) 
D.  W.  Griffith 
Norma  Talmadge 
Constance  Talmadge 
Katherine  McDonald 
Charles  Ray 
Nazimova   (Screen  Classics) 
Great  Authors 
Artco  Productions 
Louise  Joseph  Vance  Productions 
Jack  London  Productions 
Metro  Productions 


A 

Big  Organization 
Big  Pictures  f 


The  MUNDUS  FILM  CO.,  of  Paris, 
the  Managing  Director  of  which 

MADAME  SCHUEPBACH 

is  now  in  New  York,  is  not  only  one  of 
the  largest  distributors  of  motion  pictures 
for  Continental  Europe,  but  is  generally 
recognized  as  foremost  in  the  quality  of 
the  productions  which  it  handles. 

With  a  highly  organized  distributing 
system,  covering  every  important  centre  in 
Europe,  this  company  assures  the  producer 
both  the  widest  possible  representation 
and  the  best  possible  company  for  his 
product. 

While  in  this  country,  Madame  Schuepbach  will 
be  glad  to  confer  with  manufacturers  whose 
productions  are  of  a  calibre  to  gain  the  fullest 
advantages  from  a  service  of  this  character. 


MUNDUS  FILM  CO. 

12  Chaussee  D'Antin,  Paris 
Sidney  GaiTett-^^/7ew/ Reproseniativo  in  America 

729  SEVENTH  AVE.  NEW  YORK  . 


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A  GREAT  •TONIC"  FOR  ANY  BILL 


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J.A.Serjt.    Picture  Theatres  Am  tRiCA.iNC  Pres/c/ent. 


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BY  GEORGE  P. 


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N  THE 

LEADING  THEATREr 

IS"  ALMOST  UNBELIEVABLE 


MANAGEPr  OF  THE 


Rialto,  New  York 
Rivoli,  New  York 

Loew  s  Metropolitan  Circuit,  New  York 

Ascher  Circuit,  Chicago 

Lubliner  &  Trinz  Circuit,  Chicago 

Rubin  &  Finkelstein  Circuit,  Minneapolis 

Madison  (Kunsky),  Detroit 

Miles,  Cleveland 

Clark  and  Rowland  Circuit,  Pittsburgh 


Shea's  Hippodrome,  Buffalo 

Leader  (Tom  Moore),  Washington,  D.  C. 

Beacon,  Boston 

Strand,  Cincinnati 

Strand,  Louisville 

Jewel  (Hulsey),  San  Antonio 

Majestic,  Jackson,  Mich. 

Clemmer,  Seattle 

Casino,  Des  Moines 


Motion  Picture  X 


SUPERIOR  BRAINS 

You  have  been  taught  to  believe  that  the  captains  of  Finance,  Commerce,  and 
Industry  have  attained  the  heights  of  power  by  virtue  of  "Superior  Brains." 
Did  you  ever  stop  to  consider  that  the  railroads  continued  to  run  after  the 
deaths  of  Harriman  and  Hill?  That  the  banks  continued  to  function  after  the 
elder  Morgan  departed  this  life?  That  the  steel  industry  did  not  fall  into 
chaos  with  the  demise  of  Frick  and  Carnegie  ;  and  that  if  as  a  result  of  some 
terrible  calamity  every  capitalist  in  the  country  suddenly  died,  industry  would 
not  cease  operations  for  one  day?  The  reason  the  great  industrial  and  financial 
Magnates  of  the  past  were  powerful,  and  the  present  crop  of  money  Wizards 
are  now  at  the  helms,  is  because  they  learned  one  great  lesson: — the  way  to 
acquire  wealth  is  to 

MAKE  MONEY  WORK 

Now  this  is  rot  an  oil  well  scheme,  nor  land  acclamation  project,  nor  are  we  floating  blue 
sky  mining  stock.  We  are  operating  a  Bankers'  Corporation,  a  Banking  and  Financial  ven- 
ture that  is  based  on  government  statistics  covering  business  history  and  the  basis  of  our 
concern  is  the  idea  now  agitating  the  minds  of  millions,  (co-operation,  instead  of  a  few 
men  running  the  whole  show),  we  are  inviting  the  average  man  into  the  venture. 

INVESTIGATE 

We  do  not  ask  you  to  do  anything  but  investigate.  We  do  not  expect  to  convince  you 
now,  nor  do  we  attempt  to  convince  you  by  this  advertisement.  What  we  do  expect  to 
do,  however,  is  to  interest  the  man  who  is  alive  to  real  business  facts,  send  for  particulars 
— it  means  money  to  you. 

J.  GREEN  &  COMPANY,  Inc., 

110-112  West  40th  Street, 

New  York  City 


Eve 


m 


Exile 


by 


Cosmo  Hamilton 


One  of  the  most  daring  and  audacious 
love  stories  ever  written.  Breezy,  un- 
conventional, thrilling.  A  guaranteed 
box-office  magfiet. 


Enacted    by    an   exceptional  cast  of 

specially  chosen  players — each  an  artist 

in  his  or  her  respective  role.  Directed 
by  Burton  Gecrge. 


A  cast  that  includes  such"  favorites  as  Thomas  Santschi,  Wheeler 
Cakman  and  CHARLOTTE  WALKER  -a  story  from  the  pen  of 
the  inimitatle  Cosmo  Hamilton — a  production  that  critics  have 
prccla:med  "a  sure-fire  hit,!"  For  bookings  see  the  American 
Film  Co.  representative  at  your  nearest  Pathe  Exchange,  TODAY ! 


Produced  by 

American  Film  Company,  Inc. 

SAMUEL  S.  HUTCHINSON.  Pres. 


Distributed  by 

PATHE 


4054 


Motion  Picture  New 


EXHIBITORS 
STOP  BEING  THE  GOAT! 

Manufacturers  of  industrial  pictures  and  advertising  inserts  have  been 
delivering  your  screen  so  long  to  National  Advertisers  that  almost  all 
of  them  are  bold  enough  to  come  out  in  print  and  guarantee  to  show 
advertising  films  and  advertising  inserts  on  your  screen  —  and  don't 
forget  they  collect  a  huge  sum  each  year  because  you  permit  it. 

IT'S  TIME  YOU  WOKE  UP 

to  the  fact  that  your  screen  is  a  more  valuable  circulation  asset  to  the 
National  Advertiser  than  the  newspaper  and  that  the  national  adver- 
tiser has  been  paying  real  money  for  the  advertising  film  you  have 
been  running. 

This  committee  has  worked  out  a  practical  plan  whereby  the  exhibitor 
will  receive  direct  benefits  from  the  projection  of  advertising  films  and 
inserts  on  the  screen. 

This  committee  is  not  controlled  by  any  motion  picture  manufacturing 
or  film  distributing  organization.  It  will  be  operated  for  the  entire 
benefit  of  the  motion  picture  theatre  owners  of  America. 

Don't  sign  any  contracts  that  will  permit 
any  advertising  films  or  inserts  on  yoar 
screen  until  you  have  communicated  with 
this  committee. 

Sydney  S.  Cohen,  Pres.  MQtion  Picture  Exhibitors  League,  New  York  State. 
H.  H.  Lustig,  Pres.  Cleveland  Exhibitors  Association. 
King  Perry,  Sec'y  Michigan  Exhibitors  Association. 

Samuel  I.  Berman,  Executive  Sec'y,  Motion  Picture  Exhibitors  League,  New  York  State. 

Fred  J.  Herrington,  Sec'y  Pennsylvania  Exhibitors  Association. 

W.  J.  Slimm,  Executive  Board  Member,  Cleveland  Exhibitors  Association. 

Chas.  L.  O'Reilly,  Motion  Picture  Exhibitors  League,  New  York  State. 

Sam  Bullock,  Executive  Sec'y,  Cleveland  Exhibitors  Association. 

Peter  Jeup,  Executive  Board  Member,  Michigan  Exhibitors  Association. 

Irving  Salyerds,  Pres.  Rochester  Exhibitors  Association. 

W.  H.  Linton,  Treas.  New  York  State  League. 

COMMITTEE  ON  ORGANIZATION  FOR  THE  PROTECTION  OF  THE  SCREEN 
Sydney  S.  Cohen,  Temporary  Chairman. 
Sam  Bullock,  Temporary  Secretary. 

Temporary  Headquarters  of  the  Committee 
Room  708,  Times  Bldg.,  New  York  City 


Dts-tnbuted  by  the 
following  Exchangea^ 

CAPITAL  FILM 
EXCHANGES 

'Jiipon  Fciturc  ^'orvicc.  .  .  . Hirminj'nm.  Ala 

a'timo-c  Vooking  Co  Bat''m  I'e,  Md 

"remior  Pictur  s  Corp  Cha-lolte,  N.  C 

'<i'p-Hivp  Exchange   Chi^ajo 

■".  C.  Hitte  Aftrwtion  Co.  Cintinuati.  Ohio 

')ave  Warner  Filmi  Clevel  iiid  Ohio 

■{.  I).  I.p»i-i  Fi'm  Co  Dallas.  Texis 

-Southwestern  Film  Corp..  .Dallas,  Texi? 

■^traml  Features  Detroit.  Mich. 

>  iprrme  Photo'ilays  Denvc".  Cn'o 

Me"-Hive  Film  Ex-hanire.  .In'limapolis.  Ind. 

\'.  I.  Film  Se-vi  e  In  liina-  orn.  Ind. 

'rcscent  Film  Co  Kansas  Cit Mo. 

;.  D.  Lewi?  Film  Co  I.ittlc  Uopk.  Ark. 

'o 'soli  latcd  Film  Corp..  . I^i  .^neelcs.  Cal. 

ee-Pive  Fxchang"  Milwa  ikee.  Wis 

'  u  Iwis;  Film  Service  Minneapolis,  Minn 

'Varce  Fi'ms  ^'ew  Orleans,  La. 

'ii  ital  Fi'm  Ex  hange.  .  .  .New  York,  N.  V. 

(.  D.  I  ewis  Film  Co  Okl  ihoma  City,  Okia 

'■'ontenclle  Feature  Film  Co.,Cmaha.  Nebr. 

'  irital  Film  Exchinge.  .  .  .  Philadelphia.  Pa. 
&  S  Film  &  Suopiv  Co. .  .  Pittsburgh.  Pa. 

nited  Film  Service  St.  Louis,  Mo. 

!  D.  I. ems  Film  Co  San  .Antonio,  Texas 

'onsolidated  Film  Corp. .  .  San  Frini  isco,  Cal 

V>olev  Exchange,  lie  Syracuse,  Y. 

m  ire  Film  Dist.  Co  Wa'hineton  D  r' 


fiARE  KKUCKLE  GALLAGHER 


^^^^^   Presented  By  ^^^H 

WmE  EXCLUSIVE  PRDDUCERSof  SHWW^ 

Special  added  attr  ACTionr 

CAPITAL  FILM  &.j 

CHICAGO  ^^^fl 


4056 


M  o  t  i  o  n  Picture  News 


Since  1914,  "Educational"  short  subjects  have 
predominated  on  Times  Square  programs. 

Eighty  of  the  Robert  C.  Bruce  Scenics  have 
been  "first-run"'  at  the  Rialto  or  Rivoli. 

For  fifty-three  consecutive  weeks,  the  Ditmars' 
"Living  Book  of  Nature"  played  "pre-release"  at 
the  Strand. 


Mr.  Eowes,  of  the  Capitol,  is  just  beginning  to 
use  his  share  of  the  "Educational"  productions — 
and  his  enthusiam  is  appreciated. 

To  leading  theatres  in  every  part  of  the  world, 
"Educational"  products  sell  —  as  they  have  sold 
for  years— ON  MERIT. 

Live  Exhibitors  have  found  that  fhe  "Educa- 
tional"  exchange  is  a  convenient  "short  subject 
headquarters". 


EDUCATIONALFIIMS-  CORPORAnON 


Percentage  Means  Equity 


AH.  BLANK,  of  Omaha,  replies  to  our  recent 
editorial:  "Percentage  is  Coming."  As  a 
*  distributor  and  an  exhibitor  with  fourteen 
houses  Mr.  Blank  speaks  from  both  angles  on  this  very 
important  subject  and  with  much  practical  knowledge 
and  experience.    His  letter  follows: 

Sj^  ^  ^  ^ 

November  20,  1919. 
My  Dear  Mr.  Johnston: 

This  is  probably  the  first  letter  I  have  ever 
written  to  any  trade  publication,  for  like  most 
exhibitors,  I  am  too  busy  looking  after  my  own 
immediate  needs  to  write  articles  for  publication. 

However,  I  can  not  resist  the  opportunity  of 
answering  your  editorial  of  November  1  5th  under 
the  caption  "  Percentage  is  Coming." 

The  writer,  as  you  know,  is  not  only  an  exhibitor, 
but  a  distributor  in  a  small  way,  and  with  a  chain 
of  fourteen  theatres  has  an  opportunity  of  judging 
conditions  from  almost  every  angle. 

Your  statement  that  the  producers  get  but  10 
per  cent,  of  the  gross  amount  taken  in  by  the 
exhibitors  will,  I  believe,  have  a  tendency  to  create 
a  great  more  discontent  than  formerly  existed 
among  the  producers  and  epchibitors. 

In  the  first  place,  I  believe  that  you  have  been 
greatly  misinformed  as  to  $750,000,000  being 
the  gross  income  of  motion  picture  theatres  (If  I 
remember  correctly  the  committee  that  appeared 
before  the  Ways  and  Means  Committee  at  Wash- 
ington in  regard  to  10  per  cent,  tax  on  theatre 
admissions  figured  that  the  government  got  approxi- 
mately $70,000,000  a  year  —  this  included 
vaudeville  and  legitimate  productions,  while  the 
tax.  of  course,  is  even  more  than  1  0  per  cent,  when 
the  admission  charged  is  odd,  such  as  1 5  cents. 


25  cents,  etc.),  while  I  think  your  figure  of 
$75,000,000  is  too  low  for  amount  of  film  rental 
received  by  film  producers. 

In  the  second  place,  I  do  not  think  it  is  fair  to 
compare  a  show  or  clothing  manufacturer's  deal- 
ings with  a  retailer  on  the  same  basis  as  you  would 
a  producer  and  exhibitor,  for  it  costs  the  exhibitor 
more  to  sell  his  goods  to  the  public  than  it  does  a 
merchant. 

Recently  I  paid  $1,500  for  a  big  production 
in  Omaha,  while  I  spent  this  amount  of  money 
exploiting  this  very  same  picture  in  the  newspapers, 
to  say  nothing  of  other  exploitation  expense,  such 
as  billboards,  heralds,  paper,  costumes  for  ushers, 
etc.  Even  then  I  paid  24  per  cent,  of  my  gross 
to  the  producer. 

Taking  the  large  and  small  houses  altogether, 
and  arriving  at  a  general  average,  I  believe  the 
exhibitors  are  paying  about  30  per  cent,  of  the 
gross  intake  for  their  feature  pictures. 

Of  course,  we  have  the  exceptional  exhibitor 
who  takes  advantage  of  his  closed  town  conditions 
and  is  very  unreasonable  and  unfair  in  his  dealings 
with  the  distributor,  but  it  is  only  a  question  of 
time  until  that  class  of  exhibitor  will  see  the  light 
or  have  to  get  out  of  the  business. 

My  object  in  writing  this  letter  is  not  to  hold 
any  brief  for  the  exhibitor,  but  to  ask  you  to  cor- 
rect the  erroneous  statement  that  only  1 0  per  cent, 
is  being  paid  to  the  producer  by  the  exhibitor,  for 
this  statement  of  yours  will  have  a  tendency  to 
create  more  dissention  than  anything  that  has  been 
said  or  done  along  these  lines.  On  one  hand  it 
will  make  the  distributor  feel  that  he  has  been  dealt 
with  unfairly  by  the  exhibitor.    On  the  other  hand, 

{Continued  on  next  page) 


Wm.  a.  Johnston,  Pres.  and  Editor. 
Robert  E.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas. 
Fred.  J.  Reecroft,  Adv.  Manager. 


Published  on  Friday  every  week  by  MOTION  PICTURE  NEIVS.  Inc.,  729  Seventh  Ave.,  New  York,  N.  Y.  'Phone  9860  Bryant 
Chicago  Representative,  L.  H.  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative.  J.  C.  Jessen,  618  Wright 
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Copyright  1919,  by  Motion  Picture  News,  Inc. 


Motion  Picture  News 
IlllllllllllllllllllllllllllllllllllllllllliillllllillllllllllllllllllllllllU^ 


4058 

I      Speaking  Editorially: 

■iiiiiiiiiiiiiiiii  liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Percentage  Means  Equity 

(Continued  from  preceding  page) 

the  large  number  of  exhibitors  who  are  paying 
from^25  to  40  per  cent,  for  their  service  will  feel 
that  they  have  been  taken  advantage  of  and  will 
insist  upon  paying  less  for  their  service  in  the  future. 

Personally  I  do  not  think  it  will  ever  be  possible 
to  regulate  the  value  of  films  to  exhibitors,  for  the 
value  depends  to  a  very  large  extent  upon  the  show- 
manship of  the  exhibitor,  the  class  of  theatre  the 
feature  is  presented  in,  the  advertising  campaign 
used  and  other  exploitation  methods. 

Cordially  yours, 

A.  H.  BLANK. 


OUR  figures  —  $750,000,000  gross  annual  intake 
by  the  theatres  in  this  country  and  the  return 
to  the  producer-distributor  of  $75,000,000  — 
we  believe  to  be  correct. 

These  figures  were  only  given  out  after  considerable 
investigation. 

The  total  of  $75,000,000  to  the  producer-distributor 
tallies  with  the  estimates  of  the  sales  offices  here  in  New 
York.  The  gross  income  figures  are  difficult  to  fix. 
However  those  given  check  with  our  own  investigation 
of  the  theatres  and  their  seating  capacities  in  eighty 
cities  and  towns  in  this  country ;  they  also  check  with  a 
turnstile  record  made  recently  in  Chicago.  They  repre- 
sent a  daily  attendance  of  ten  and  a  half  per  cent,  of 
the  population  paying  an  average  admission  of  eighteen 
cents  a  day. 

At  any  rate,  exclusive  of  the  war  tax,  the  theatres 
are  taking  in  at  the  rate  of  at  least  $600,000,000  a  year, 
which,  as  we  said,  would  make  a  return  to  the  producer- 
distributor  of  1  2^/2  per  cent,  in  film  rentals. 

The  average  film  rental  appears  to  be  about  1 0  per 
cent,  for  the  big  houses  and  25  per  cent,  for  the  small 
theatres.  Some  big  houses,  as  Mr.  Blank  points  out, 
pay  more,  often  considerably  more  than  1 0  per  cent,  but 
this  rental  varies  with  the  picture  and  what  is  more  to 
the  point,  many  big  houses  pay  less  than  10  per  cent, 
average.  And  we  know  of  small  houses  which  pay  40 
per  cent,  and  others  which  pay  under  20  per  cent. 

There  is  much  inequality  all  along  the  line.  This 
situation,  as  we  pointed  out,  is  simply  this:  where  the 
exhibitor  —  the  one-man-town  exhibitor  or  circuit  owner 
—  has  the  upper  hand  he  gets  a  low  rental ;  and  where 
competition  exists  the  distributor  makes  the  exhibitor 
pay  well. 

In  other  words  the  exhibitor  who  gets  the  best  of  it 
is  helping  to  make  some  other  exhibitor  get  the  worst 
of  it. 


illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli 

THE  closed  town  or  closed  territory  exhibitor  who 
forces  rental  prices  down  below  the  producers' 
legitimate  profit,  who  discourages  the  making 
of  better  pictures,  or  indeed  any  at  all,  is  about  the 
biggest  menace  this  industry  faces.  He  is  much  worse 
than  the  distributor  who  with  mediocre  pictures  and 
flashy  sales  and  advertising  gets  the  exhibitor  to  pay  too 
much.  The  latter  will  go  down  in  his  own  ruin :  but 
the  former  will  take  the  whole  industry  with  him. 

The  chain  theatre  owner  is  like  a  man  with  a  loaded 
shot  gun  in  his  hands.  He  is  mighty  dangerous  to  all 
around  him  if  he  shoots. 

Today  we  have  one  circuit  of  theatres  in  this  country, 
growing  with  tremendous  leaps.  Here's  a  constructive, 
profitable  business,  if  it's  run  upon  a  broad,  farseeing, 
live-and-let-live  basis.  It  enjoys  a  great  buying  power. 
But  if  that  power  isn't  righteously  used  it  will  kill  the 
very  thing  that  made  this  big  theatre  business  so  wonder- 
ful an  enterprise  —  namely  the  motion  picture.  And  in 
so  doing  it  will  kill  itself. 

At  any  rate,  there  is  much  inequality  all  along  the 
line.  That  we  all  know.  There  is  no  basis  of  ^alue 
for  pictures.  The  transaction  between  exhibitors  and  the 
distributor  salesman  is  simply  a  poker  game  —  bluff, 
counter-bluff  and  show-down,  threats,  tricks  and  bom- 
bast. And  not  merely  that  but  the  actual  invasion  of 
each  field  by  the  other. 

This  is  dangerous,  unsatisfactory  and  it  would  seem, 
unnecessary. 

y  ^  ^  V 

AS  Mr.  Blank  says:     "  You  can  not  regulate  the 
value  of  film  to  exhibitors  for  the  value  depends, 
to  a  very  large  extent  upon  the  showmanship  of 
the  exhibitor,  the  class  of  theatre  the  feature  is  presented 
in,  the  advertising  campaign  and  other  exploitation 
methods." 

Very  true.  And  that's  just  the  trouble  with  the 
present  method.  It  proves  nothing  except  the  bargaining 
ability  of  either  side,  or  the  leverage  one  has  over  the 
other. 

Under  percentage  the  picture  would  stand  before  the 
public  on  its  own  merit:  the  exhibitor,  the  theatre,  the 
advertiser,  the  producer,  the  distributor,  would  each 
earn  on  his  own  merit. 

The  only  thing,  as  Mr.  Brunet  pointed  out  in  last 
week's  issue  of  the  NEWS,  in  his  very  fair  and  able 
statement,  is  to  arrive  first  at  the  proper  basis  to  fix 
percentage. 

Let  us  hear  from  others  along  these  lines.  Who  has 
a  suggestion? 

The  subject  is  of  the  utmost  importance.  It  not 
merely  affects  the  immediate  pocketbook  of  every  one 
concerned  but  it  is  causing  the  biggest  economic  dis- 
turbances the  whole  industry  is  now  facing. 

Wm.  A.  Johnston. 


!  >  e  c  e  m  b  e  r  6  ,  i  p  i  p 
lllllOIIIIIIIIUIIillfliliilillllUii^ 


4059 


Dealing  In  Personalities 


WELL,  lioys,  it  looks  as  though  you  will  soon  sec  that  lar^c- 
page  Motion-Picture  News  again.     \Vc  still  have  our 
fingers  crossed  and  are  knocking  wood  with  religious 
regularity.    Besides,  those  of  you  who  run  those  pretty  inserts 
must  have  plenty  of  time  to  change  your  plans  —  so  the  olVicial 
notice  is  in  aheyiuice. 

But  if  all  the  good  omens  in  the  heavens  hold  true  we  should 
he  able  to  give  you  that  big-page  News  again  lor  about  the 
December  27th  issue.  That  edition  is  also  the  annual  special 
Holiday  Number.    There's  a  combination,  eh? 

The  big  special  Holiday  Number  that  always  creates  such 
unusual  interest  —  plus  —  the  return  to  the  popular  large  size  ! 
The  more  we  think  of  that  combination  the  more  we  look  forward 
to  a  record-breaking  issue.  Don't  you  see  it  that  way?  Give  it 
a  thought  in  your  advertising  plans. 


WHILE  our  mind  is  still  on  that  Holiday  Number  we  arc 
moved  to  remark  that  if  the  news  keeps  breaking  with 
the  regularity  it  has  evidenced  for  the  last  few  weeks, 
and  if  all  the  rumblings  in  the  film  world  mature  about  that  time 
-as  every  indication  points  —  it  ought  to  be  a  great  issue  from 
a  news  viewpoint,  too. 

We  have  Exhibitor  Defence  Committees  girding  up  their  loins, 
circuits  and  associations  of  all  sorts  and  conditions,  rumblings 
of  more  and  more  producers  buying  theatres,  hints  that  present 
big  circuits  arc  considering  the  production  of  pictures.  Gosh, 
c.ne  of  these  days  there  will  be  a  blast  of  news  breaking  that 
will  turn  any  blue  pencil  pale. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiin 

We  found  him  effi.r\ cscing  on  the  subject  of  "The  Beloved 
Cheater,"  the  Lew  Cody  special.  And  when  Beyfus's  enthuses  he 
a  whole  bundle  of  contagious  enthusiasm.  He  sold  us  on 
the  Cody  picture — right  up  to  the  hilt.  Enough  to  slip  you  the 
lip  that  the  Robertson-Cole  irade-mark  will  be  seen  on  a  lot  of 
I'lrsi-rmi  screens  before  "The  Beloved  Cheater"  is  through. 

Incidentally  we  also  heard  something  regarding  the  early  book- 
ings on  the  new  Johnson  series  that  would  cheer  up  anyone 
iiucrested  in  the  future  of  "class"  short  subjects.  When  such 
theatres  as  the  Kansas  City  Newman  go  after  a  series  as  a  top- 
liTie  attraction  you  can  write  the  rest  of  the  story  without  our  aid. 

Tuesday  lirought  us  a  meeting  with  Joe  Lee — much  to  our 
i'dvantage.  F^or  the  genial  Joe  nc\er  thinks  in  the  same  rut  as 
"the  next  fellow"  and  hearing  his  slant  on  conditions  is  like  a 
tonic.  J  DC  impressed  us  as  though  he  was  just  about  to  break 
loose  with  an  announcement,  but  he  refuses  to  be  pinned  down 
lo  a  statement  and  still  declares  he  is  fool-loose.  "I  am  taking 
a  vacation — I  an-,  enjoying  it — and  what's  more  I  find  that  I 
lieeded  it,"  declares  Joe. 

Another  day  saw  a  visit  from  John  K.  HeniRgan,  of  "Hennegan 
Print,  Cincinnati."  How  many  years  ha\  e  we  seen  that  label  on 
show  printing?  We'll  have  to  confess  that  it  wasn't  until  our 
talk  with  young  Hennegan  and  a  \iew  of  his  portfolio's  contents 
tiiat  we  knew  of  the  quantit\  of  work  the  Hennegan  organization 
is  turning  out  for  the  motion-picture  field. 


THE  event  in  this  week's  news  in  which  "Personalities"  feels 
keenest  interest  is  the  resignation  of   Arthur  Kane  as 
president  of  Realart.    Perhaps  that  is  because  this  hap- 
pening contains  the  most  "human"  interest. 

Arthur  Kaiie  has  just  completed  one  of  the  achievements  of 
the  business  in  the  establishing  of  Realart  on  a  firm  foundation 
in  such  rapid-fire  order.  The  man  who  takes  even  a  sure-fire 
proposition  in  this  game  and  puts  it  over  deserves  credit.  The 
man  who  takes  a  tough  proposition  and  wins  after  a  long  up- 
hill struggle  earns  everj-  bit  of  the  praise  he  gets.  But  the  man 
who  takes  a  proposition  that  aroused  oidy  moderate  advance 
anticipation  and  plants  it  firmly  on  its  feet  as  one  of  the  big 
liets  of  the  business  even  before  the  echo  of  the  doubters'  W'Ords 
has  died  —  well,  this  tj'pewriter  of  ours  has  its  limitations  and 
we  can't  say  enough. 

And  Arthur  Kane  is  the  man  who  has  just  performed  the 
miracle. 

So  surprising  to  us  is  the  news  of  his  resignation  that  we  have 
a  half-way  feeling  that  even  before  this  page  reaches  your  hands 
'he  Board  of  Directors  may  have  induced  him  to  reconsider.  You 
know  that  feeling  that  "it  can't  possibly  happen." 

Maybe  we'll  have  to  "reconsider"  our  news  announcement  next 
week. 


"C 


.\LLING  around"  has  its  pleasures  when  you  get  the 
chance  to  chat  with  some  of  the  men  we  met  during 
the  past  week.    We  started  oflf  well,  bright  and  early 
Monday  morning  by  calling  in  to  say  "Howdy"  to  Alex  Beyfuss, 
of  the  Robertson-Cole  organization. 


AS  we  meander  merrily  toward  the  presses  that  are  waiting 
for  this  palpitating  page  the  mail  brings  in  a  few  bits 
of  news  that  we  will  have  to  treat  in  greater  detail  next 
v.  cek.  First  there  is  a  telegram  stating  that  "Mr.  Bernard  Levey 
formerly  of  the  Gotham  Film  Corporation,  is  in  Wilmington, 
Delaware,"  and  that  his  odd  bits  e)f  conversation  have  started  a 
rumor  concerning  a  "ten  million  dollar  corporation  to  be  known 
as  DuPont  Pictures."  Mr.  Levey  confesses  that  he  has  found 
;:n  ideal  studio  site  in  Wilmington,  but  declares  that  any  definite 
news  will  have  to  wail  on  a  meeting  of  the  Board  of  Directors  in 
New  York  early  next  week. 

'^Gotham  Pictures  Corporation  !"  How  our  mind  tra\  els  back 
e>ver  these  fillum  years. 

We  refuse  to  get  excited  and  turn  lo  the  next  bit  of  last- 
niinute  mail. 

J.  D.  Williams  contributes  a  corking  article  on  what  the'  iiide 
pendent  producer,  backed  by  exhibitor  cooperation,  has  meant 
to  the  picture  field  in  the  past  few  years.  We'll  give  you  the 
whole  article  next  week  but  now  we  can  let  you  have  tlu-  bit  of 
news  that  Mr.  Williams  lets  slip  in  the  course  of  it — the  fact  that 
Harry  Crandall,  Moe  Mark  and  Charles  E.  Whitehurst  are  three 
of  the  prominent  exhibitors  who  have  already  become  allied  with 
the  Exhibitors'  Defense  Com.mittee. 

Then  there  are  some  pages  regarding  Ricord  Gradwcll's  new 
plans  as  president  of  the  Producer's  Security  Corporation.  The 
details  will  be  given  next  week.  The  outline  is  "primarily  a  service 
organization.  It  is  not  a  producing  concern,  nor  does  it  dis- 
tribute pictures.  It  aims  to  act  as  an  intermediary  between  the 
producer  and  the  distributor,  and  to  safeguard  the  interests  of 
both." 


4060 


Motion  Picture  News 


KANE  RESIGNS  FROM  REALART 

IT  be-ame  known  on  Tuesday,  Xovembcr  25lh,  that  the  resignation  of  Arthur  S.  Kane, 
prcsirlcm  of   Rcalarl,    had  been  placed  in  the  hands  of  the  Board  of  Directors. 
When  interviewed  regarding  his  action  Mr.  Kane  added  little  to  a  confirmation, 
further  than  the  statement  that  his  resignation  was  due  to  "  a  divergence  of  opinion 
on  matters  of  fundamental  policy."    Wh;le  admitting  that  he  has  received  many  interest- 
ing propositions,  Mr.  Kane  said  that  a  definite  announcement  of  his  future  plans  would 
not  be  forthcoming  for  several  weeks. 

The  r.ew'j  of  the  resignation  came  with  particular  surprise  because  of  the  remarkable 
success  Arthur  S.  Kane  has  just  achieved  in  the  manner  of  organizing  and  putting  over 
Realart.  This  feat  has  been  the  cause  of  considerable  praise  "from  all  sections  of 
the  industry. 


Coast  Film  Men  Air  Grievances 


Chamber  of  Commerce  Hears  Story 
of  Overcharging  on  all  Sides 
and  Poor  Bank  Facilities 

GRIEVANCES  of  film  producers  in  Los 
Angeles  were  told  to  representative 
business  men  of  that  city,  at  a  meeting  of 
committee  chairmen  of  the  Los  Angeles 
Chamber  of  Commerce  and  the  producers. 
The  meeting  was  called  by  the  ofiicers  of 
the  Chamber  of  Commerce  in  the  hope  of 
learning  the  difficulty  the  producers  en- 
counter with  the  view  of  aiding  the  pro- 
ducers in  bettering  the  conditions. 

When  inquiry  was  made  at  this  meeting 
as  to  what  unsatisfactory  conditions 
existed,  the  producers  took  advantage  of 
the  opportunity  to  tell  of  their  grievances. 
Primarily,  the  film  men  claim,  there  is 
unjust  discrimination  against  motion  pic- 
ture people  by  citizens,  retail  merchants, 
lumber  dealers  and  bankers.  Rentals  are 
higher  for  the  people  of  the  motion  picture 
induslrj-  than  to  others,  and  in  many  in- 
stances landlords  have  refused  to  rent 
properties  to  film  companies  for  location 
use,  or  have  made  an  exorbitant  charge 
for  the  rental.  Rentals  of  furniture  and 
other  properties  they  claim  are  exorbi- 
tant, and  in  some  instances  amount  to  one- 
fifth  of  the  intrinsic  value  of  the  article 
rented. 

The  banking  facilities  of  Los  Angeles 
are  most  unsatisfactory,  the  banks  refusing 
to  accommodate  film  companies  when  drafts 


The  Huge  Scope  of  His  Activities 
in  International  Film  Prompted 
Resignation  is  the  Report 

CONFIRMING  the  announcement  which 
appeared  in  last  week's  issue  of  the 
"  News,"  it  is  now  officially  reported  that 
C.  F.  Zittel,  internationally  famous  as 
"  Zit  "  of  the  New  York  Evening  Journal 
and  director-in-chief  of  innumerable  com- 
panies within  the  Hearst  organization,  has 
resigned  as  vice-president  and  general 
manager  of  the  International  Film  Service 
■ — his  resignation  to  take  effect  December 
1st. 

As  head  of  the  International,  Zit  has 
had  under  his  direct  personal  supervision 
the  three  Hearst  news  reels,  the  Animated 
Cartoon  Department,  the  Cosmopolitan 
Productions,  the  publicity,  advert'S'ng  and 
serial  business  of  the  International  and  the 
construction  of  the  new  International 
studios  at   Second  Avenue  and  E.  126lh 


are  delayed,  or  wires  are  down.  Instances 
were  cited  where  payrolls  were  held  up 
several  days  because  of  wrecks  or  wash- 
outs, the  banks  refusing  to  advance  money 
to  the  film  companies  w'hen  negative  valued 
at  many  times  the  amount  of  the  loan  asked 
was  tendered  as  security. 

Another  local  condition  is  that  created 
I)y  newspapers  whose  editors  have  un- 
intentionally given  the  people  of  the  film 
industry,  a  black  eye  by  referring  to  many 
people  not  identified  with  the  industry  as 
"  film  stars,"  when  they  stepped  into  the 
limel'ght  because  of  some  sensational  event. 

The  eight  hour  law  of  California  works  a 
very  unjust  hardship  on  film  companies, 
because  in  many  instances  the  state  au- 
thorities have  insisted  that  the  eight  hour 
day  shall  start  with  the  time  the  player 
reaches  the  studio,  and  not  from  the  time 
they  reach  location.  When  it  takes  tw'o  or 
three  hours  to  go  to  a  location,  and  the 
same  amount  to  return  to  the  studio,  with 
an  hour  out  for  luncheon,  there  are  but 
three  or  four  hours  left  for  the  filming  of 
scenes. 

The  outcome  of  the  first  meeting  of  busi- 
ness and  film  men  is  that  the  difTerent 
grievances  will  be  classified,  and  taken  up 
by  the  different  committees  of  the  Chamber 
of  Commerce,  and  at  a  meeting  to  be  held 
in  the  very  near  future,  to  which  all  parties 
interested  will  be  invited,  a  plan  will  be 
worked  out  whereby  the  undesirable  con- 
ditions may'  be  overcome. 


Street,  New  York  City.  He  has  also  had 
complete  charge  of  the  Dramatic,  Vaude- 
ville and  Motion-Picture  Department  of  the 
New  York  Journal  and  the  supervision  of 
the  Dramatic  Department  of  the  New 
York  American.  In  addition  to  his  other 
capacities,  Zit  has  been  serving  as  general 
manager  of  the  International  Still  Photo- 
graph Department,  president  of  the  Marion 
Davies  Co.,  vice-president  of  the  Graphic 
Film  Corporation,  vice-president  of  the 
Campbell  Studios  and  vice-president  of  the 
Mocar  Film  Co. 

In  fact,  for  the  past  two  years,  Zit  has 
found  himself  in  the  position  of  a  modern 
Atlas  endeavoring  to  hold  the  amusement 
world  —  or  a  large  part  of  it  —  on  his 
shojilders.  Working  24  hours  a  daj-,  Zit 
discovered  he  wasn't  sleeping.  A  discovery 
with  Zit  means  immediate  action,  and  in 
this  rase  it  resulted  in  his  resignation  from 
the  International. 

Speaking  of  his  future  plans,  Zit  said: 


"  Personal    Supervision  "  Usually 
Bunk  Declares  Marshall  Neilan 

Alarshall  Neilan,  who  has  commanded 
notice  as  a  director  not  afraid  to  be  out- 
spoken when  he  felt  he  was  exposing  an 
evil  in  or  out  of  the  industry,  and  who 
most  recently  was  lauded  because  of  his 
expose  of  the  profiteering  methods  em- 
ployed by  West  Coast  merchants  in  their 
dealings  with  film  companies,  has  taken 
pen  in  hand  in  behalf  of  the  director  whose 
work,  he  claims  is  credited  to  "  personal 
supervision "  of  someone  who  in  reality 
has  nothing  to  do  with  the  production  of 
the  picture.    Mr.  Neilan's  letter  follows: 

"  The  long-suffering  director  has  been  subject 
to  a  certain  tyj.e  of  abuse  at  th  •  hands  of  variou-, 
producers  without  being  able  to  publicly  def  nd 
himself  and  I  think  the  time  has  arrived  whtn 
someone  should  speak  out. 

"  I'or  some  time  it  has  been  th;  practice  of  the 
motion  picture  produc.r  to  take  practically  all  the 
credit  for  the  work  of  the  director.  I'ilms  ire 
proclaimed  to  the  world  as  having  be  n  'created 
under  th.-  personal  su;,ervision  '  of  a  person  wh j 
1  as  had  nothing  to  do  with  the  actual  production 
of  the  film.  Ihere  are  some  exceptions,  as  in  the 
case  of  Thomas  H.  Ince,  where  th  •  man  credited 
in  such  a  mmner  d  .serves  every  bit  of  it.  How- 
ever, the  abuse  of  various  persons  in  this  connec- 
tion at  the  expense  of  the  director  is  rapidly  reach- 
ing a  stage  where  some  action  is  necessary  to 
curb  thi  personal  ambitions  of  men  who  are  en- 
deavoring to  satisfy  their  own  vanity  and  at  the 
same  time  establish  their  own  name  as  a  business 
asset  at  the  expense  of  the  director. 

".\s  a  SI  ecific  example  permit  me  to  call  your 
attention  to  the  page  advertisement  which  appears 
in  the  Nov.  22a  issue  of  your  publication  con- 
cerning '  In  Old  Kentucky.'  In  this  advertise- 
ment It  is  prominently  announced  that  th  ■  film 
was  '  created  under  the  personal  supervision  of 
the  owner  of  the  picture.'  .\s  a  matter  rf  fact 
'  In  Old  Kentucky  '  was  supervised  and  directed 
in  its  entir  ty  by  the  undersigned  with  the  sam 
producing  staff  as  that  which  assisted  him  in  the 
production  of  '  Daddy-Long- Legs  '  '  The  Unpar- 
donable Sin  '  and  other  films. 

'"It  is  not  my  desire  to  seek  personal  p'lblicitv 
in  connection  with  '  In  Old  Kentucky.'  The  pic- 
ture has  not  as  yet  been  rel  ased  and  its  suc- 
cess is  still  a  matter  of  the  future  and  not  of 
fact.  Nor  is  this  letter  the  result  of  a  tempera- 
mental outburst. 

'■  The  instance  of  '  In  Old  Kentucky  '  merMv 
accents  in  my  mind  the  unfairness  of  this  practice 
and  I  think  something  should  be  done  to  compel 
those  guilty  to  realize  the  fact  that  they  cannot 
continue  the  abuse." 

Ochs  Goes  West  to  Further  Plans 
for  Exhibitor  Circuit 

To  further  the  elaborate  plans  of  the 
Second  "National  Exhibitor's  Circuit,  Lee 
A.  Ochs  lea\es  this  week  for  the  Coast. 

Mr.  Ochs,  however,  will  not  go  direct 
to  Los  Angeles  but  v.ill  make  many  stop- 
overs enroute.  It  will  be  his  purpose  to 
\isit  many  of  the  exchange  centres  be- 
tween the  Atlantic  and  Pacific  to  discuss 
various  details  with  exhibitors  who  have 
applied  for  franchises  on  the  newly  formed 
exhibitor-owned  circuit  and  who  are  anxi- 
ous to  get  firsthand  information  from  the 
president  of  the  organization  as  to  tht 
plans  and  ideas  of  the  company. 

Just  how  long  ^Ir.  Ochs  will  be  away 
from  New  York  he  himself  does  not  know- 
as  he  intends  to  give  plenty  of  time  to  the 
lining  up  of  theatre  owners  and  when  he' 
reaches  the  Coast  has  a  vast  amount  oi 
work  to  be  done  as  regards  production 
activities  of  the  circuit. 

"  Now  I  will  devote  my  entire  attention 
to  the  Dramatic  and  Motion  Picture  De- 
partments of  the  New  York  Journa'  and 
New  York  Anierica)i  and  look  after  the 
affairs  of  the  Campbell  Studio.  Of  course 
any  time  my  advice  or  assistance  is  re- 
quired in  matters  pertaining  to  the  Inter- 
national Film  Service,  Mr.  Hearst  knows 
my  services  are  always  at  his  command." 


Zittel's  Resignation  Confirmed 


December  6  ,  i  9  i  9 


4061 


Republic's  December  Releases  Named 


Busch  Announces  Policy  of  New  Concern  Will  be  to  Distribute 
Subjects  of  Wide  Appeal ;  Announcement  of  Affiliation 

of  Producing  Companies  Expected         .-lAl^'  • 

MARIE  DORO.  Ruth  Clifford  and  Edith  Hallor  are  the  stars.  The 
Republic  Distributing  Corporation,  Briton  N.  Busch,  President 
and  Lewis  J.  Selznick,  Advisory  Director,  recently  formed  to 
distribute  pictures  has  begun  active  operations.  This  newcomer  in  the 
industry  has  taken  over  all  the  Branch  exchanges  of  the  World,  its 
Branch  managers,  salesmen  and  office  force. 

Mr.  Busch,  President  and  General  Manager  of  the  Republic,  has  had 
five  years  of  splendid  experience  with  the  World,  serving  as  Secretary, 
Treasurer  and  General  Manager.    He  makes  the  following  announcement: 


December  Releases  Scheduled 

"  The  Ktimblic  has  all  the  ad\  aiitag<.s  of 
a  going  organization  with  five  years  of  ex- 
perience and  connections,  and^  record  for 
square  dealing  which  the  exhibitors  of  the 
United  States  recognize  and  appreciate, 
plus  the  Selznick  record  for  having  given 
to  exhibitors  a  class  of  pictures  that  have 
enabled  them  to  play  to  crowded  and  highly 
satisfied  audiences  which  has  resulted  in  the 
exhibitor  materially  increasing  his  banking 
account.  The  home  office  will  be  at  130 
W  est  46th  Street,  New  York. 

■■  The  policy  of  the  Republic  will  be  to 
secure  for  distribution  high  class  pictures 
that  ha\e  the  elements  of  wide  appeal  made 
by  producers  who  have  been  successful  in 
giving  exhibitors  money  making  features. 
Not  alone  will  the  Republic  handle  well- 
known  star  productions  but  will  also  secure 
subjects  obtained  in  the  open  market  that 
lend  themselves  to  the  greatest  scope  of 
publicity,  have  the  highest  degree  of  draw- 
ing power  produced  by  the  most  eminent 
directors  in  a  first  class  manner,  with  well 
balanced  casts  of  recognized  screen  players 
of  unquestioned  ability. 

"  The  aim  of  the  Republic  will  be  to  give 
exhibitors  such  pictures  on  a  basis  that 
will  enable  the  exhibitor  to  make  big 
money. 

"  Back  of  every  release  will  be  an  ex- 
ploitation campaign  that  will  put  the  pic- 
ture over  wherever  it  is  shown. 

"  Beginning  in  December,"  continued  Mr. 
Busch,  "  the  Republic  will  release  as  spe- 
cials three  features  that  should  by  reason 
of  their  box  office  value,  indicate  to  ex- 
hibitors the  sort  of  pictures  that  they  can 
expect  from  the  Republic  Distributing  Cor- 
poration. 

"One  of  these  bears  the  title  of  '  12:10' 
and  has  for  its  star  Marie  Doro,  celebrated 
both  as  a  star  on  the  legitimate  stage  as 
well  as  on  the  screen.  Her  reputation  is 
not  confined  alone  to  the  United  States, 
she  having  appeared  in  London  as  a  star 
in  the  spoken  drama  under  the  manage- 
ment of  Charles  Frohman  and  has  also  ap- 
peared under  his  management  in  America 
in  '  The  Morals  of  Marcus '  and  other 
successes. 

"  Of  no  lesser  importance  to  the  value 
of  '12:10'  to  exhibitors  and  the  public 
at  large,  is  the  fact  that  this  picture  was 
directed  by  Herbert  Brenon  of  whom  it 
can  be  said  that  there  are  few,  if  any  better 
directors  connected  with  the  motion  pic- 


MORE  DENIAL 

Turner  and  Dahnken  Not  Sell- 
ing to  Loew 

TURNER  AND  DAHNKEN,  owners 
of  the  First  National  franchise  in 
San  Francisco,  have  telegraphed 
to  New  York  a  strong  denial  of  a  report 
published  last  week  in  a  vaudeville  paper 
that  they  had  sold  any  or  all  of  their 
theatres  to  Marcus  Loew. 

"  This  is  more  of  that  strenuous  attempt 
at  subtle  propaganda,"  states  the  telegram 
of  denial.  "  Evidently,  it  is  the  intention 
of  someone  within  or  without  the  Loew 
organization  to  magnify  about  a  hundred 
times  the  actual  extent  of  Marcus  Loew's 
theatre  operations. 

"  We  have  never  had  any  negotiations 
with  Mr.  Loew  or  any  one  of  his  rep- 
resentatives." 


ture  industry.  Mr.  Brenon  first  came  into 
international  prominence  through  his  pro- 
duction of  '  Neptune's  Qaughtcr  '  in  which 
.Annette  Kellerman  was  the  star. 

"'12:10'  is  an  unusual  film  story.  It 
has  that  suspense  that  makes  it  impossible 
for  the  audience  after  seeing  the  first  reel 
to  guess  the  final  outcome  of  the  story. 
The  scenes  are  laid  in  London  and  Paris 
and  show  those  important  highlights  of 
local  interest  which  every  tourist  seeks  out 
on  the  moment  of  their  arrival  in  these 
cities.  '12:10'  should  be  a  most  welcome 
addition  to  any  program  in  any  theatre  de- 
voted to  picture  presentation. 

"Another  special  production  for  this 
month  will  be  '  The  Amazing  Woman.'  It 
was  produced  by  Lloyd  Carleton  from  a 
story  by  Rupert  Julian,  author  of  the  big 
1k>x  office  winner,  '  The  Beast  of  Berlin.' 
It  has  for  its  star  Ruth  Clifford,  known 
to  picture  patrons  from  one  end  of  the 
world  to  the  other.  Mr.  Carleton  as  a  di- 
rector also  occupies  a  prominent  position 
in  that  part  of  the  Hall  of  Fame  devoted 
to  the  screen. 

"  '  The  Amazing  Woman '  is  a  story  that 
has  the  feminine  appeal;  is  full  .of  heart 
interest  and  has  the  grip  that  only  a  high 
class  melodrama  obtains. 


"  Another  release  for  December  made  by 
the  Republic  includes  the  first  of  a  series 
of  Broadway  stage  successes  made  into  pic- 
tures by  the  Lawrence  Weber  Company. 
Its  bears  the  title  of  '  The  Blue  Pearl.'  This 
play  had  a  run  at  the  Lonacre  Theatre,  New 
York,  and  Mr.  Weber  in  selecting  this 
vehicle  for  the  first  of  his  scries,  chose  it 
from  a  score  that  were  at  his  disposal  as 
he  deemed  it  the  strongest  and  best  picture 
possibility  on  which  to  establish  a  follow- 
ing for  his  productions.  Mr.  Weber  is  no 
new-comer  in  the  industry.  It  was  he  who 
launched  Petrova  as  a  screen  star  and 
made  the  most  successful  of  her  features 
which  brought  crowded  houses  to  every 
exhibitor  who  was  fortunate  .enough  in  se- 
curing these  releases.  Mr.  Weber  was 
also  identified  with  dozens  of  the  bi|;gest 
stage  successes  seen  in  New  York  in  the 
last  10  years. 

"  The  cast  of  '  The  Blue  Pearl '  includes 
Edith  Haller  who  starred  in  pictures  under 
the  management  of  William  Fox  and  has 
appeared  on  the  spoken  stage  in  the  title 
role  of  '  Leave  it  to  Jane  '  and  other  well 
known  hits.  Lumsden  Hare  plays  the  lead- 
ing role  and  has  been  prominent  on  the 
stage  in  Klaw  &  Erlanger,  Frohman  and 
Belasco  productions.  Florence  Billings  is 
also  in  the  cast.  Miss  Billings  has  appeared 
in  a  number  of  big  productions  and  is  now 
being  starred  in  '  The  Heart  of  a  Gypsy.' 
George  Irving  directed  this  production. 
Mr.  Irving  was  the  general  producing  di- 
rector for  the  All  Star  Corporation  and 
did  '  The  Witching  Hour.'  He  also  is  re- 
sponsible for  '  The  Daughter  of  Destiny ' 
with  Petrova;  'Raffles,'  'The  Amateur 
Cracksman,'  'To  Hell  with  the  Kaiser,' 
'  Hidden  Fires,'  '  Back  to  the  Woods '  and 
'  The  Silver  King.' 

"  In  addition  to  these  three,  new  Prizma 
subjects  will  be  released  during  the  month 
and  distributed  through  the  Republic.  This 
company  holds  the  distributing  rights  to 
all  Prizma  subjects. 

"  The  Republic  feels  proud  to  be  the  dis- 
tributing agent  for  Kinograms,  the  de  luxe 
news  weekly  that  has  made  a  name  for 
itself,  second  to  none  in  the  industry,  al- 
though it  is  less  than  a  year  old. 

"  The  Republic  will  distribute  World 
Pictures  which  include  over  300  subjects. 
It  is  also  booking  Romany  '  Where  Love 
Runs  Wild '  as  a  special." 

Mr.  Busch  concludes  by  stating  that 
within  the  next  few  days  an  important 
announcement  will  be  made  of  its  associa- 
tion with  a  number  of  independent  pro- 
ducers of  first  rank.  The  Republic  will  be 
a  distributing  organization  pure  and  simple, 
concentrating  its  energies  on  this  end  of  the 
industry  and  leaving  the  production  end  to 
specialists  in  that  line. 


"  Capitol  "  Exceeds  Booking  Quota 

Bookings  for  the  first  two  weeks  on 
"  The  Capitol,"  Leah  Baird's  third  in  her 
series  of  Augustus  Thomas  dramas  for 
W.  W.  Hodkinson  distribution,  have 
passed  the  mark  for  that  period  set  by 
"As  a  Man  Thinks,"  when  the  emotional 
star's  initial  -Augustus  Thomas  picture  was 
first  introduced  to  the  larger  exhibitors  the 
country  over. 


4062 


Motion  Picture  N  e  u 


^Universal  and  the  News  Reel 

IT  would  seem  to  be  that  Universal  Film  Manufacturing  Company's  ordained  mission  is 
to  wage  war  for  the  general  good  of  the  industry.   Back  in  the  Patent  days  it  was 
Universal  that  bore  the  brunt  of  the  struggle,  and  to-day  it  is  Universal  that  has 
fought  and  won  for  the  news  reel  the  freedom  given  the  press. 

By  decision  of  the  Appellate  Division  last  week  in  the  case  of  Mrs.  Grace  Humiston, 
the  news  reel  weeklies  are  granted  full  privileges  of  the  press  in  photographing  current 
news  events.  The  decision  is  far  reaching  in  effect  and  will  open  up  to  all  news  reels 
many  things  they  have  heretofore  hesitated  about  taking.  The  gratitude  of  news  reel 
producers  and  of  the  entire  industry  is  therefore  due  in  large  measure  to  Universal  for  its 
courage  in  carrying  the  case  through  to  this  successful  conclusion. 

Wm.  A.  Johnston 


New  United  Plans  are  Approved 


President    Berst    Receives  Number 
of   Congratulatory  Telegrams; 
Meetings  and  Elections 

ENTHUSIASTIC  reports  are  coming  in 
to  the  home  office  of  the  United  Pic- 
ture Theatres  of  America  as  regards  the 
first  meetings  held  for  the  election  of  local 
Boards  of  Trade  and  a  director  to  repre- 
sent each  territory  on  the  National  Board 
of  Directors  of  United. 

President  J.  A.  Berst  has  been  flooded 
with  telegrams  all  of  which  speak  in 
glowing  terms  of  the  manner  in  which  his 
plan  has  been  started  and  the  whole 
hearted  way  that  exhibitors  are  backing  it 
up  and  working  to  make  United  bigger  and 
stronger  than  ever. 

Up  to  the  time  of  going  to  press,  meet- 
ings had  been  held  in  Philadelphia,  Pitts- 
burg, Boston,  Chicago,  Minneapolis,  Cin- 
cinnati and  Cleveland.  In  the  Philadel- 
phia territory,  Mr.  Frank  Hill  of  Read- 
ing was  elected  permanent  chairman  with 
L.  J.  Chamberlain  of  Shamokin  and  Harry 
Savage  of  Atlantic  City  as  members  of  tht 
Local  Board.  Pittsburg  elected  Mr. 
Charles  Feinler  of  Wheeling,  W.  Va.,  Mr. 
George  Panagatocos  of  Johnstown,  Mr. 
C.  M.  M'cClosky  of  Uniontown  and  Mr. 
Michael  Rosenbloom  of  Charleroi. 

At  the  Boston  meeting,  Mr.  W.  G.  Hart- 
ford of  Pawtucket,  R.  I.,  owner  of  the 
Imperial  Theatre  and  one  of  New  Eng- 
land's best  known  film  men,  was  elected 


chairman  with  Mr.  F.  A.  Smith  of  Lynn 
and  Mr.  Victor  Morris  of  Boston.  Mr. 
Smith  is  one  of  the  ofificials  of  the  Wal- 
dorf Company,  having  large  theatre,  res- 
taurant and  realty  holdings,  while  Mr.  Mor- 
ris is  General  Manager  of  Loew's  Orpheum 
and  has  supervision  over  other  theatres. 

Fred  Schaeffer  of  the  Chrystal  Theatre, 
Chicago,  was  elected  at  the  meeting  held 
at  Morrison  Hotel,  Chicago,  with  George 
Hines,  Auditorium  Theatre  of  South  Bend, 
Ind.,  and  Fred  Seegert  of  the  Regent 
Theatre,  Milwaukee,  Wis.  Cincinnati, 
Ohio,  will  have  as  their  leader  Mr.  J.  W 
Weining,  of  the  Western  Plaza  Theatre, 
while  Cleveland  franchise  holders  electea 
George  J.  Schade  of  the  Schade  Theatre, 
Sandusky,  Ohio. 

In  the  New  York  territory,  the  follow- 
ing well-known  exhibitors  were  elected : 
Gustav  Koenigswald  of  Brooklyn,  Louis 
Rosenthal  who  operates  theatres  in  New- 
ark and  Passaic,  H.  Gainsboro,  owner  of 
two  theatres  in  Flushing,  L.  I.,  Harry  Hall 
of  Troy,  N.  Y.,  and  Leo  Brecher  of  New 
York  City. 

The  reception  that  Mr.  Berst's  plan  met 
with  can  readily  Jje  seen  from  the  whole 
heartedness  of  the  exhibitor  cooperation. 
Every  meeting  so  far  held  has  voted  to 
give  United  and  its  ofificials  their  earnest 
support  at  all  times  and  to  work  hand  in 
hand  with  them  in  furthering  United's 
success. 


Plans  of  Larger  Select  Branch 


Sam   Morris   Describes    Plans  For 
Enlarged   New^   York  Office; 
Modem  in  All  Ways 

TN  a  very  few  weeks  the  Select  Organiza- 
tion  will  be  greatly  enlarged  and  or- 
ganized on  a  more  extensive  plan,  accord- 
ing to  General  Manager  Sam  E.  Morris,  of 
Select  Pictures  Corporation. 

Many  changes  are  under  way,  the  most 
important  being  the  removal  of  the  New 
York  exchange,  of  which  Henry  Siegel  is 
the  manager,  from  its  present  location  at 
729  Seventh  Avenue  to  130  W.  46th  Street, 
the  former  home  of  the  World  Film  Cor- 
poration. 

"  We  must  have  more  room  in  which  to 
operate  at  once,"  said  Mr.  Morris  in  an- 
nouncing the  plans.  "  Keeping  our  office 
space  ahead  of  our  growth  is  our  problem 


just  now.  The  New  York  Exchange  has 
completely  outgrown  its  present  quarters, 
and  needs  at  least  four  times  as  much 
room  as  it  now  occupies.  It  is  hoped  that 
the  new  location  will  he  adequate,  as  it 
takes  in  the  entire  ground  floor  and  base- 
ment of  the  building.  It  is  being  re- 
modelled in  a  thoroughly  efficient  and  mod- 
ern way,  with  regard  to  office  arrangements, 
lighting,  projection  rooms  and  vaults. 

"  The  decorations  and  furnishings  will  be 
new  and  luxurious.  When  completed,  the 
New  York  Exchange  will  be  one  of  the 
most  completely  and  handsomely  equipped 
branches  in  the  countrj'." 

A  staflf  of  painters  and  decorators  are 
now  at  work  on  the  14th  floor  of  the  Home 
Office  headquarters  and  after  the  necessary 
alterations,  Mr.  Morris  stated,  the  former 
quarters  of  the  New  York  Exchange  will 


Industrial  Leaders  of  the  Wor 
Guests  at  Capitol  Theatre 

New  York's  great  Capitol  Theatre  Ni 
vember  22d  provided  entertainment  for  2t 
of  the  most  notable  men  ever  gathered  t< 
gether  under  one  roof.  The  occasion  wa 
the  visit  of  the  delegates  to  the  Interna 
tional  Trade  Conference,  now  being  hel 
in  .this  country,  and  the  members  of  th 
New  York  General  Reception  Committee 
among  whom  were  the  business  men  <r  j 
New  York. 

The  largest  employers  of  labor  in  th« 
world,  the  principal  financiers,  the  chiel 
manufacturers,  the  great  merchants — all 
were  there  to  get  a  close-up  view  of  the 
highest  development  of  the  production  and 
exhibition  of  the  newest  thing  in  art  and 
industry — the  motion  picture. 

The  distinguished  foreign  visitors  and 
the  members  of  the  General  Reception 
Committee,  made  up  of  175  of  the  city's 
most  notable  citizens,  were  received  by 
Edward  Bowes,  managing  director  of  the 
Capitol,  and  Harry  Levey,  general  man- 
ager of  the  Industrial  and  Educational 
Department  of  the  Universal  Film  Manu- 
facturing Company. 

Through  the  courtesy  and  effort  of  Mr. 
Levey  a  picture  was  shown  as  the  chmax 
of  the  evening  entitled,  "  Industrial  De- 
mocracy in  America — Partners  in  Pros- 
perity and  Dividends  of  Contentment," 
which  conveyed  to  the  distinguished  vis- 
itors an  idea  of  what  is  being  done  to- 
ward bringing  the  employer  and  the  em- 
ployee closer  together  and  thereby  increas- 
ing the  quantity  and  quality  of  production 
to  the  advantage  of  all  concerned. 


Columbia   Films   Acquire  New 
England  Universal  Exchange 

The  New  England  Universal  Film  Ex- 
change, with  headquarters  in  Boston,  it  is 
announced,  has  been  acquired  by  the  Co- 
lumbia Films  Company  of  Boston,  repre- 
sentatives and  exclusive  distributors  of 
nine  different  productions  in  New  England, 
with  J.  M.  Mullen,  formerly  manager  of 
the  Universal  Exchange  in  New  England, 
as  president  of  the  new  corporation. 

Plans  have  been  arranged  by  the  newly- 
elected  president  for  the  enlargement  of 
the  present  headquarters  of  the  corporation 
at  6  Church  street,  Boston,  which  when 
completed,  will  house  what  is  considered 
the  best  and  largest  organization  of  its 
kind  in  New  England.  Another  building 
at  No.  10  Winchester  street,  Boston,  has 
been  secured  for  temporary  offices  of  the 
Film  Exchange  and  will  be  used  with  the 
present  headquarters  until  the  starting  of 
the  operations  of  remodeling  early  in  Janu- 
ary of  the  coming  year. 

The  Columbia  Films  have  entered  into 
a  contract  with  the  American  Feature  Film 
Company  of  Boston  to  distribute  the  Uni- 
versal output  in  New  England. 


be  occupied  by  the  Purchasing  Department 
of  the  Select  organization,  which  is  now 
housed  on  the  sixth  floor  of  729  Seventh 
Avenue. 

In  the  meantime,  Mr.  Morris  stated,  the 
films  will  be  released  from  the  home  ad- 
dress of  the  Exchange  pending  the  com- 
pletion of  the  vaults  in  the  W.  46th  Street 
offic' 


e  c  e  mh  er  6 ,  i  9  1 9 


4063 


First  National's  ''Defense"  Expansion 


Official  Announcement   on  Two  Incorporations  With  Over 
$16,000,000  Capital ;  ^Crandall  and  Whitehurst  Join 
With  Tom  Moore ;  5,000  Theatres  to  be  Affected 

OFFICIAL  confirmation  in  the  form  of  a  statement  issued  from  the 
offices  of  the  First  National  Exhibitors'  Circuit,  verify  the  rumors 
around  the  street  which  prevailed  at  the  time  the  NEWS  went 
to  press  last  week,  and  which  found  foundation  in  the  announcement 
carried  of  the  charters  granted  two  new  incorporations  in  Delaware 
with  names  similar  to  that  of  the  Circuit,  and  having  an  aggregate  capital 
of  $16,400,000.  It  is  stated  the  incorporation  of  these  concerns  are  but 
a  part  of  First  National's  new  plan  of  expansion.  The  official  statement 
embodies  also  the  following  announcements: 

Affecting  5,000  Theatres 

Harry  Crandall,  owning  and  operating 
eight  theatres  in  Washington,  D.  C,  and 
with  several  other  large  houses  under 
construction,  and  Charles  E.  White- 
hurst, who  owns  six  large  theatres  in 
Baltimore,  have  joined  Tom  Moore  of 
Washington  in  the  ownership  of  the  First 
National  franchise  for  Maryland,  Dela- 
ware and  the  District  of  Columbia. 

The  Mark  Strand  Company  of  New 
York,  owning  and  operating  a  chain  of 
27  theatres  in  New  York  State,  has 
signed  an  agreement  which  makes  the 
New  York  Strand  and  the  new  Mark 
Strand  in  Brooklyn  a  part  of  what  First 
National  describes  as  its  "  Exhibitors' 
Defense  Committee  plan  for  1920  and 
thereafter." 

Exhibitors  who  have  been  members  of 
First  National  Exhibitors'  Circuit  have 
signed  contracts  which  make  their  re- 
spective theatre  properties,  totalling 
more  than  eight  hundred  theatres  which 
are  credited  to  them  as  outright  owner- 
ships or  through  part  financial  interest, 
a  part  of  the  "  Exhibitors'  Defense  Com- 
mittee plan  for  1920  and  thereafter." 

The  ultimate  scope  of  the  new  plan 
will,  it  is  said,  include  at  least  f.ve  thous- 
and theatres  in  the  United  States  and 
Canada. 

There  is  a  curious  significance  in  the 
comparative  figures  for  the  two  new  cor 
porations  and  the  air.ount  which  Mr.  Cran- 
dall and  Mr.  Whitehurst  give  as  the  total 
of  capital  represented  in  the  value  of  their 
combined  theatre  interests,  added  to  the 
estimated  worth  of  the  New  York  Strand 
and  the  Mark  Strand  of  Brooklyn. 

Associated  First  National  Theatres, 
Inc.,  was  formed  with  an  authorized  capi- 
tal stock  of  $10,400,000,  and  the  Associated 
First  National  Pictures,  Inc.,  has  an  au- 
thorized capital  stock  of  $6,000,000.  This 
gives  a  combined  amount  of  $16,400,000, 
while  Mr.  Crandall  and  Mr.  Whitehurst 
estimate  the  value  of  their  theatres  at 
$10,000,000.  This  sum  does  not  include  any 
figure  for  the  valuation  of  the  theatres 
owned  by  Tom  Moore,  who  was  the  orig- 
inal First  National  franchise  owner,  nor 
does  it  take  into  consideration  the  worth 
of  the  franchise  itself. 

The  agreements  for  the  joint  ownership 
of  the  franchise  between  Mr.  Moore,  Mr. 
Crandall  and  Mr.  Whitehurst  were  signed 
in  the  Home  Offices  of  First  National  Ex- 
hibitors' Circuit. 

To  the  present  theatre  strength  behind 


the  First  National  franchise  for  Delaware, 
Marj-land  and  the  District  of  Columbia,  in 
the  houses  owned  by  Mr.  Moore,  is  added, 
as  Mr.  Crandair's  properties  in  Washing- 
ton, the  Metropolitan,  with  three  thousand 
seats,  the  Knickerbocker,  seating  seventeen 
hundred  and  fifty,  the  Savoy,  seating  fifteen 
hundred,  the  Apollo,  seating  seven  hundred 
and  fifty,  the  Avenue  Grand,  seating  one 
thousand,  the  York,  seating  one  thousand, 
Crandall's,  seating  fi\e  hundred,  and  the 
Meader's,  seating  five  hundred. 

The  theatres  owned  in  Baltimore  by  Mr. 
Whitehurst,  and  which  now  have  an  active 
interest  in  the  First  National  franchise  for 
the  territory,  include  the  New  Theatre, 
with  two  thousand  seats,  the  Garden,  seat- 
ing twenty-five  hundred,  the  Century,  now 
being  built  and  which  will  have  a  capacity 
for  four  thousand,  the  Parkway,  with 
eleven  hundred  seats,  the  McHenry  with 
a  thousand  seats,  and  the  Peabody,  seating 
five  hundred. 

The  Century  Theatre,  it  is  said,  will  cost 
$2,000,000  when  it  is  completed. 

In  addition  to  these  theatres  Mr.  Cran- 
dall has  included  in  his  properties,  the  new 
Cumberland,  now  being  constructed,  and 
which  will  be  one  of  the  largest  and  most 
costly  theatres  in  the  South. 

Both  Mr.  Crandall  and  Mr.  Whitehurst 
were  in  New  York  last  week  with  Mr. 
Moore  for  the  purpose  of  discussing  the 
final  details  of  the  arrangement  which, 
under  the  new  First  National  plan,  now 
gives  the  franchise  in  the  Capitol  territory 
a  theatre  representation  as  strong  as  that 
which  any  other  First  National  franchise 
has  had  in  the  past. 

Mr.  Crandall  and  Mr.  Whitehurst  have 
been  among  the  foremost  of  Southern  the- 
atre operators,  controlling  chains  of  houses, 
who  heretofore  have  been  independent  of 
afiiliation  with  any  exhibitor  cooperative 
concern. 

Announcement  that  the  Mark  Strand 
Company  of  New  York  has  allied  itself 
with  First  National's  plan  for  expansion 
indicates  that  within  a  short  time  all  of 
the  theatres  controlled  by  that  concern  will 
be  included.  The  New  York  Strand  has 
been  known  as  a  First  National  franchise 
house  since  the  Circuit  was  organized  two 
years  ago.  The  Mark  Strand  of  Brook- 
lyn, opened  a  few  weeks  ago,  has  been 
showing  First  National  releases  without  a 
direct  affiliation  by  franchise. 

These  two  theatres  give  the  Circuit  ade- 
quate first  run  representation  in  the  Broad- 


way, New  York,  and  downtown  Brooklyn 
theatrical  districts. 

The  new  plan  of  operation  for  First 
National,  it  was  said,  will  include  practi- 
cally every  one  of  the  original  exhibitor- 
owners  of  franchises  on  a  basis  which 
will  give  them  an  even  greater  measure  of 
independence  than  they  have  enjoyed  in 
the  past. 

It  is  admitted  by  members  of  the  Ex- 
hibitors' Defense  Committee  of  First  Na- 
tional that  more  than  a  score  of  large  and 
important  theatre  circuits  not  heretofore 
associated  with  it  have  declared  their  in- 
tention of  signing  for  participation  in  the 
new  plan,  and  that  negotiations  are  now 
under  way  in  practically  very  territory. 

"  It  must  be  remembered,"  reads  a  state- 
ment credited  to  a  member  of  the  Exhibit- 
ors' Defense  Committee,  "that  the  final 
details  of  the  new  plan  were  completed  only 
a  week  ago.  In  fact,  the  '  Warning '  ad- 
vertisement we  published  in  the  trade 
journals  two  weeks  ago  was  composed 
while  members  of  the  committee  were  still 
actively  at  work  completing  the  arrange- 
ments for  putting  the  plan  into  effect. 

"  For  this  reason  it  is  pertinent  to  the 
rapidity  with  which  the  proposition  is  being 
taken  up  that  Mr.  Crandall  and  Mr.  White- 
hurst and  the  Mark  Strand  Company 
should  so  quickly  give  us  permission  to 
make  public  their  action  in  endorsing  the 
plan  by  joining  in  it. 

"  With  ver>^  few  exceptions  the  Exhibit- 
ors' Defense  Committee  has  received  in- 
quiries from  every  important  theatre  owner 
in  the  country.  It  is  a  curious  result  of 
our  advertisement  that  several  hundred  ex- 
hibitors in  small,  '  one-man  '  communities 
have  written  requests  for  detailed  informa- 
tion."   


P.  A.  Chase  Made  Comptroller  For 

Hallmark  Pictures  Corporation 

P.  A.  Chase,  one  of  the  best  known  fi- 
nancial experts  and  comptrollers  in  the  film 
business  has  succeeded  William  Eisenhardt, 
as  comptroller  for  Hallmark  Pictures  Cor- 
poration, assuming  his  new  duties  this  week. 
Mr.  Eisenhardt  resigned  to  enter  the  pro- 
duction field  of  the  picture  business. 

Mr.  Chase  is  said  to  have  been  identified 
with  the  financial  and  accounting  depart- 
ments of  some  of  the  industry's  biggest 
concerns,  having  been  active  in  capacity  of 
comptroller  and  expert  on  accounting  since 
the  inception  of  the  Warners  Features,  Inc., 
some  years  ago.  Mr.  Eisenhardt  will 
announce  the  details  of  his  production  plans 
in  the  near  future,  according  to  the  Hall- 
mark report. 


Community  Film  Gift  to  Prince 

The  Community  Afotion  Picture  Bureau 
is  to  be  represented  this  winter  in  the 
royal  castle  in  England.  Almost  the  last 
present  the  Prince  of  Wales  received  be- 
fore sailing  was  a  reel  of  film  presented 
to  him  showing  the  makin^g  of  the  medal 
commemorating  his  visit  to  America.  The 
making  of  the  medal  occupied  three 
months.  The  entire  process  was  filmed  and 
the  reel  given  by  Warren  Dunham  Foster. 
The  film  will  be  used  in  this  country  for 
distribution  outside  of  the  theatres. 


4064 


Motion  Picture  News 


Fox  to  Build  Big  Bronx  Theatre    this  and  that 


According  to  Plans  will  be  Largest 
in  That  Section  and  Embody  all 
Up  to  the  Minute  Ideas 

WILLIAM  FOX,  president  of  Fox  Film 
Corporation,  announces  that  he  has 
purchased  from  the  estate  of  Charles  W. 
Tarbox  the  plot  of  ground  on  the  south 
side  of  Tremont  avenue  between  Washing- 
ton and  Park  avenues,  The  Bronx,  New 
York,  and  will  build  on  it  the  largest  the- 
atre in  that  borough  of  Greater  New  York 
—  which  means  also  the  largest  theatre  in 
Bronx  county. 

The  transaction  represents  an  expendi- 
ture of  almost  $1,000,000.  Work  on  the 
new  playhouse  will  be  started  at  once.  De- 
tails were  worked  out  by  A.  S.  Kempner, 
real  estate  representative  of  the  Fox  The- 
atrical Enterprises. 

This  new  addition  to  the  Fox  theatres, 
which  now  form  a  chain  throughout  the 
country,  is  to  be  one  of  the  most  elaborate 
structures  in  which  motion  pictures  are 
shown.  Every  known  convenience  for  the 
comfort  of  the  public  is  to  be  installed. 
The  seating  capacity  will  be  3,500.  There 
will  be  lounging  rooms,  smoking  rooms, 
special  comfort  rooms  for  women  patrons, 
rooms  in  which  persons  having  appoint- 
ments to  meet  and  attend  performances 
may  wait  for  one  another,  and  a  creche, 
where  babies  will  be  cared  for  by  licensed 
nurses  while  their  parents  are  enjoying  the 
show. 

The  creche  suggested  itself  to  Mr.  Fox 
from  the  fact  that  The  Bronx  now  boasts 


ot  having  more  babies  than  any  other 
borough  of  New  York,  not  even  excepting 
Brooklyn. 

The  new  $1,000,000  theatre  will  be 
Grecian  in  its  architectural  design,  and  will 
contain  one  balony.  The  plans  call  for  a 
sufficient  number  of  exits,  to  make  it  pos- 
sible to  empty  the  structure  within  three 
minutes,  if  necessary.  Carlson  &  Wiseman 
are  the  architects. 

Directly  across  the  street  from  the  site 
of  the  new  playhouse  is  the  Crotona  The- 
atre, at  Tremont  and  Park  avenues,  which 
is  owned  and  operated  by  the  Fox  The- 
atrical Enterprises. 

"No  name  has  yet  been  decided  upon  for 
the  new  Bronx  theatre,"  said  Mr.  Kemp- 
ner in  discussing  the  plans.  "The  prob- 
abilities are  that  there  will  be  a  public 
contest  for  a  suitable  name.  But  what 
appeals  to  mc  about  the  structure  is  that 
it  will  be  up-to-date  in  every  respect.  This 
playhouse  shows  how  the  motion-picture 
industry  is  developing.  It  will  contain 
more  comforts  for  the  public  than  any 
theatre  on  Broadway. 

"One  point  insisted  upon  by  Mr.  Fox 
was  that  our  architects  draw  the  plans  so 
that  every  seat  would  be  on  a  par  with 
every  other  seat  —  that  is,  that  the  view 
of  the  stage  would  be  as  clear  from  the 
front,  sides  and  rear  as  from  the  centre. 
The  architects  have  carried  out  this  idea 
admirably.  The  new  Fox  theatre  will  be 
an  American  palace  of  absolute  comfort 
and  sanitary  perfection,  as  well  as  of 
entertainment." 


Proof  of  Value  of  Trade  Papers 


J.  D.  Williams  Refutes  Statements 
That  They  are  Really  Read  by 
Few  and  Gives  Figures 

A reply  to  contentions  he  has  heard  that 
exhibitors  do  not  read  trade  journals 
is  made  this  week  by  J.  D.  Williams,  man- 
ager of  First  National  Exhibitors'  Circuit, 
who  cites  the  number  of  responses  from 
exhibitors  that  have  resulted  from  the  pub- 
lication of  a  two-page  advertisement  two 
weeks  ago,  signed  by  the  Exhibitors'  De- 
fense Committee  of  the  Circuit. 

"  There  are  several  im.portant  executives 
in  the  film  business,"  declares  Mr.  Wil- 
liams, "  who  have  repeatedly  declared  that 
trade  journal  advertising  was,  to  a  great 
extent,  negligible  in  value  because  only  a 
few  exhibitors,  comparatively,  took  the 
time  or  trouble  to  read  it. 

"  Within  eight  days  after  the  trade 
papers  containing  the  advertisement  of  the 
Exhibitors'  Defense  Committee  had  been 
mailed  to  subscribers  we  had  recei\  cd  more 
than  a  thousand  letters  from  exhibitors, 
requesting  details.  The  rate  of  replies 
in  the  last  four  days  has  been  about  two 
hundred  a  day.  No  circular  letters,  no 
reproductions  of  the  ad,  and  no  direct 
communications  of  any  character  bearing 
on  the  ad,  were  sent  to  exhibitors  other 
than  the  members  of  the  Circuit.  This 
precludes  any  possibility  that  exhibitors 
could  have  seen  the  announcement  any- 
where excepting  in  the  trade  journals. 


"And  a  significant  feature  of  the  re- 
plies is  that  of  the  total  number  received 
wherein  exhibitors  specifically  mention  the 
trade  organs  in  which  they  read  the 
'  Warning '  announcement,  there  is  an 
average  of  twelve  references  to  one  or 
more  of  the  five  trade  papers  that  are  pub- 
lished exclusively  in  the  interests  of  the 
film  industry  to  one  credit  to  publications 
that  have  only  limited  motion  picture  de- 
partments. 

"  This  is  another  ex  idence  that  the  year- 
old  beliefs  of  the  exhibitor  members  of 
First  National  to  the  efTect  that  advertisers 
can  reach  their  market  through  the  five 
recognized  trade  journals  without  neces- 
sity of  space  in  other  m.ediums,  is  abso- 
lutely correct. 

"In  m.aking  this  statement  I  realize  that 
the  very  nature  of  the  '  Warning '  adver- 
tisement commanded  attention  because  of 
the  curiosity  and  inrerest  it  was  certain 
to  arouse.  But  the  fact  is  that  if  the  hun- 
dreds of  exhiliitors  who  have  replied  to 
this  ad  had  not  been  reading  the  advertis- 
ing sections  of  the  trade  papers  they  would 
not  have  seen  that  particular  two-page 
announcement." 


A  change  in  policy  has  been  announced 
for  the  Strand,  Grand  Rapids,  Mich., 
which  is  conducted  by  the  Consolidated 
Theatres,  Inc.  The  theatre  will  have  two 
bills  a  week  instead  of  three  as  formerly. 
It  is  promised  that  bigger  features  will  be 
shown. 


The  Federation  of  Social  Agencies, 
Grand  Rapids,  which  is  conducting  a  cam- 
paign for  $237,237  to  support  its  20  mem- 
ber charitable  agencies  for  1920  is  using 
movies  in  local  theatres  to  show  the  work 
of  its  constituent  bodies. 


A  theatre  to  seat  3,000  is  projected  in 
Louisville,  Ky.  Louis  J.  Dittmar,  manag- 
ing director  of  the  Majestic  Theatre  Com- 
pany negotiated  for  the  property. 


The  Liberty  Amusement  Company,  San 
Jose,  Cal.,  operating  the  Liberty  theatre 
has  just  secured  control  of  the  property 
adjoining  the  theatre  on  the  north  on  which 
they  propose  to  erect  one  of  the  finest 
theatres  in  the  state. 


A  picturized  review  of  the  famed  Can- 
adian National  Exhibition  at  Toronto, 
Ontario,  was  the  feature  which  was 
screened  privately  at  Ottawa,  Ontario,  re- 
cently by  the  Exhibits  and  Moving  Picture 
Branch  of  the  Department  of  Trade  and 
Commerce.  This  picture  was  taken  under 
official  auspices  for  use  in  many  foreign 
countries  as  an  indication  of  Canadian 
progress  but  the  feature  gets  away  from  a 
stereotyped  succession  of  general  views  of 
mere  buildings.  The  picture  includes,  in- 
stead, many  intimate  views  of  every-day 
incidents  during  the  annual  fair. 


The  only  waj^  in  which  motion  pictures 
can  be  shown  or  any  other  performance 
given  in  Baltimore  on  Sunday  is  when  the 
proceeds  are  for  some  charitable  purpose. 
Last  Sunday  afternoon  and  evening 
through  the  courtesy  of  Joseph  Brodie 
a  motion  picture  show  was  given  at  the 
Brodie  Theatre,  in  that  city,  for  the  bene- 
fit of  the  new  Union  Memorial  Hospital 
which  will  be  built  at  Calvert  and  Thirtj-- 
third  Streets.  Nurses  and  soldiers  acted 
as  ushers  at  the  performance.  The  money 
raised  will  be  used  to  build  a  sun-parlor 
at  the  hospital  in  memory  of  the  boys  from 
the  section  of  the  city  in  which  the  Brodie 
is  located,  who  gave  their  lives  in  the  war. 


Backed  by  Eastern  and  local  capital  Milburn 
Moranti,  popular  character  comedian,  who  for  the 
past  three  years  acted  as  Gale  Henry's  leading 
man,  has  organized  his  own  producing  company 
and  this  week  started  work  on  his  first  two-reeler 
of  fun  at  the  Bulls  tye  studio  in  Hollywood. 


Frederick  Miller,  who  recently  disposed 
of  a  greater  part  of  his  interests  in  the 
California  Theatre  to  Samuel  Goldwj-n,  has 
repurchased  his  former  theatre,  "  The 
Garden,"  formerly  known  as  Miller's 
Theatre,  and  after  making  extensive  al- 
terations and  improvements,  will  reopen 
the  house.  The  Miller  Theatre  is  located 
less  than  a  block  from  the  California 
Theatre  on  South  Main  Street.  Mr.  Miller 
is  to  continue  as  General  Manager  of  the 
California  Theatre. 


I 


e  c  e  ni  b  e  r  6 ,  1 9 1 9 


4065 


I 


Looping  the  Loop  in  the  Windy  City 


Since  all  theatres  at  Harrisburp,  Illinois, 
jnalgamated,  film  exchaiijics  have  been  able 
1  place  only  their  cheapest  service  in  the 
;)wn.  It  is  understood  that  to  remedy  this 
jindition,  the  Fox  Film  Company  em- 
iloyecs  of  the  St.  Louis  office  are  selling 
tock  for  the  erection  of  a  new  theatre  in 
Tarrisburg  and  other  exchanges  are  join- 
ng  the  move  to  float  a  new  house  in  that 
llinois  cifv. 


The  Huntley  Theatre  at  Huntley,  Illinois, 
lias  been  opened  by  R.  J.  Wolf. 


Anita  Stewart  was  a  welcome  visitor  to 
IChicago  on  November  15th  and  Harry 
IWeiss,  manager  of  the  First  National, 
IChicago  office,  saw  to  it  that  a  great  number 
[of  newspaper  camera  men  and  reporters 
jwere  on  hand  to  chronicle  her  arrival. 
J  Miss  Stewart  while  in  Chicago  donated 
|$250  for  the  Herald  Examiner's  Christmas 
I  fund  for  the  city's  poor. 


That  happy  young  couple  dining  at  a 
flower  laden  table  in  the  W  inter  Garden 
last  Wednesday  night  was  not  a  pair  of 
newlvweds  as  manv  thought.  It  was  T-  E. 
Willis  of  Willis  &  Ecklcs  &  Mack  and  Mrs. 
Willis,  celebrating  the  29th  anniversary  of 
their  wedding  in  "  honeymoon "  style,  as 
has  been  their  pleasant  custom  on  each 
previous  anniversan,-.  Mr.  and  Mrs.  Willis 
were  the  recipients  of  many  congratulations 
from  friends  in  the  moving  picture  business. 


Julius  Bernheim,  district  manager  for  the 
Universal  Film  Companj-,  with  head- 
quarters at  Kansas  City,  who  was  in 
Chicago  last  week  for  a  conference  with 
Mr.  Carle  Laemmle,  reports  business  in 
his  district  is  booming.  All  Kansas  City 
film  exchanges,  according  to  Mr.  Bernheim, 
are  moving  this  -month  into  a  new  build- 
ing specially  built  for  exchange  purposes 
and  Universal  is  taking  the  entire  second 
fif.or  of  this  building. 

The  Liberty  Theatre  of  Kansas  City  on 
December  30th  will  put  on  "  The  Right  to 
Happiness  "  and  is  planning  a  record  ad- 
vertising campaign  which  involves  the  ex- 
penditure of  $4,000,  he  savs. 


Will  Weinshanker,  formerly  a  member 
of  the  Ascher  Brothers  staff,  has  joined  the 
sales  forces  of  the  Celebrated  Players. 
Chicago  office  and  is  making  a  trip  through 
Illinois,  the  first  time  he  has  been  on  the 
road  in  manv  vcars. 


Fred  .^ikcn,  Chicago  manager  of  Vita- 
graph,  is  preparing  to  launch  a  big  ad- 
vertising campaign,  and  expects  to  increase 
Vitagraph  business  in  this  district  by  25 
per  cent,  within  three  months. 


Harr\-  Samuels  of  the  Chicago  First 
National  office  is  back  at  work  after  a  three 
weeks'  honevmoon. 


H.  B.  Franks  has  sold  his  Grand  Theatre 
at   Macomb,   Illinois,   to  his  competitor, 


C.  F.  Grubb,  owner  of  the  Tokio  Theatre 
of  that  city. 


The  Magnate  Film  Company  of  Daven- 
port, Iowa,  and  Omaha,  Nebraska,  of  which 
C.  C.  Bidwell  is  president,  has  closed  con- 
tracts with  the  Cropper  Distributing  Cor- 
poration for  all  of  the  Billy  West  come- 
dies for  the  states  of  Iowa  and  Nebraska 
and  reports  that  their  advanced  bookings 
indicate  that  Mr.  West's  popularity  in  both 
states  will  close  bookings  for  them  with  all 
exhibitors  of  that  territory. 


which  they  will  construct  on  State  St., 
Chicago,  this  Spring.  The  Capitol  will  be 
the  largest  of  their  houses  and  also  will 
be  the  executive  headquarters  for  Messrs. 
Balaban  and  Katz. 


George  West,  the  well-known,  rapid  fire 
salesman,  has  left  Chicago  in  the  interest  of 
the  Cropper  Distributing  Corporation  and 
will  cover  all  exchanges  to  the  Pacific 
Coast,  including  Kansas  City,  Dallas, 
Denver,  Los  Angeles,  San  Francisco  and 
Seattle. 


Fred  Aiken,  widely  known  in  Chicago 
Film  circles,  has  assumed  his  duties  as 
Chicago  manager  for  Vitagraph,  Inc.,  as 
successor  to  E.  S.  Pardell,  promoted  to 
district  manager  for  the  middle  west.  Mr. 
Aiken  was  for  two  years  in  charge  of  the 
Select  offices  in  Chicago  and  was  special 
representative  for  the  General  Film  Co. 


Adolph  Zukor,  Marcus  Loew,  Arthur 
Loew  and  Eugene  Zukor  visited  Chicago 
last  week  to  attend  the  wedding  of  Miss 
Phillipa  Kohn,  which  was  solemnized  at 
Blackstone  Hotel  on  November  12. 


The  Beehive  Exchange  of  Chicago,  In- 
dianapolis and  Milwaukee,  will  open  a  new 
office  in  St.  Louis  about  January  the  first 
to  handle  that  section  of  the  country  for 
their  rapidly  growing  business. 


The  Capitol  is  the  name  Messrs.  Balaban 
and  Katz  have  selected   for  the  theatre 


Carl  Laemmle  passed  through  Chicago 
last  week  on  his  way  to  French  Lick 
Springs,  where  he  will  rest  for  two  weeks. 
While  in  Chicago  Mr.  Laemmle  denied  he 
was  negotiating  to  purchase  the  Castle 
theatre  property  on  State  St.,  and  declared 
the  rumors  to  this  effect  which  had  been 
circulated  were  absolutely  unfounded. 


Pressing  Fight  on  Industrials 


Exhibitors  Organized  Declare  Against 
Running  Any   "  Free  Advertis- 
ing "  Films  on  Their  Screens 

MOTION  picture  exhibitors  of  America 
in  the  organization  of  an  association 
for  the  protection  of  their  screens  from 
advertising  and  so-called  "  industrial  "  mo- 
tion pictures,  have  set  in  motion  the  first 
great  move  on  the  part  of  exhibitors  to 
prevent  motion  picture  companies  from 
using  their  screens  for  gain. 

Under  the  leadership  of  Sydney  Cohen 
of  New  York,  who  is  chairman  and  Sam 
Bullock  of  Cleveland,  the  secretary  of  a 
temporary  committee  representing  various 
exhibitors'  organizations  throughout  the 
country-,  the  exhibitors  of  more  than  a 
dozen  states  have  signified  their  intention 
of  withholding  their  screens  from  produc- 
ing companies  who  have  for  several  months 
been  obtaining  contract's  for  the  projection 
of  pictures  which  are  nothing  more  nor  less 
than  direct  advertising  for  various  national 
advertisers. 

"  It  is  not  that  the  exhibitors  feel  hostile 
toward  the  advertisers,"  Mr.  Cohen  de- 
clared. "  It  is  because  certain  producers 
of  industrial  motion  pictures  have  collected 
all  sorts  of  fees  from  national  advertisers 
for  the  use  of  exhibitors'  screens.  These 
same  producers  would  not  dare  to  '  snipe ' 
the  sidewalls  of  our  theatres  with  an  ad- 
vertisement, but  they  do  not  hesitate  to 
'  snipe  '  our  screens  with  paid  advertising. 

"  Under  the  plan  of  organization  now 
under  way,  and  which  has  been  completed 
in  the  states  where  there  are  the  most 
exhibitors,  it  has  been  arranged  for  the 
advertiser  to  use  the  screen  and  for  the 


exhibitor  to  receive  the  benefit  there- 
from. Advertisers  are  welcome  to  use 
the  screens  as  long  as  productions  are  of  a 
standard  which  will  provide  entertainment 
and  interest." 

The  Committee  now  handling  the  affairs 
of  this  new  move  is  composed  of  Sydney 
S.  Cohen,  chairman.  New  York,  Sam  I. 
Berman,  New  York,  Charles  O'Reilly,  New 
York,  Fred  J.  Herrington,  Pennsylvania, 
Sam  Bullock,  Cleveland,  W.  J.  Slimm, 
Cleveland,  H.  H.  Lustig,  Cleveland,  King 
Perry,  Michigan,  Peter  J.  Jeup,  Michigan. 

Organizations  have  been  completed  in 
New  York,  Ohio,  Pennsylvania,  West  Vir- 
ginia, Michigan,  Iowa.  North  Dakota,  South 
Dakota,  Wisconsin,  Missouri,  Illinois  and 
other  states. 


United  Artists  Official  Spoken  of 
For  Secretary  of  Treasury  Office 

Oscar  A.  Price,  president  of  United 
Artists  Corporation,  known  in  the  motion 
picture  industry  as  the  "  Big  Four,"  was 
the  recipient  of  a  much  envied  honor  dur- 
ing the  past  week,  when  he  was  notified  at 
his  New  York  office  that  he  had  been  sug- 
gested, and  hundreds  of  his  friends  were 
working  in  his  behalf,  for  the  position  of 
Secretary  of  the  L'nited  States  Treasury, 
which  position  was  made  vacant  by  the 
resignation  of  Carter  Glass,  who  accepted 
the  appointment  of  Governor  Davis,  of 
Virginia,  making  him  Senator  to  succeed 
the  late  Senator  Thomas  Staples  Martin. 

At  his  office  Mr.  Price  had  nothing  to 
say  regarding  the  matter,  save  that  he  was 
deeply  appreciative  of  the  honor  of  having 
his  many  friends  suggest  and  work  for  him 
for  such  a  position. 


4066 


Motion  Picture  News 


Brief  News  from  Various  Sections  of  Country 


BUFFALO 

The  Strand  Theatre  boosted  its  admis- 
sion prices  for  Sundays  and  holidays  com- 
mencing Snnday,  November  23.  The  new 
scale  is  20,  25  and  35  cents,  which  is  a 
five-cent  raise  over  the  old  scale. 


Attorneys  representing  the  Marcus  I^oew 
interests  have  begun  to  sell  stock  for  the 
new  Loew  Theatre  at  Washington  and 
Mohawk  streets.  In  order  to  get  the  pres- 
ent warehouse  site  of  the  Household  Out- 
fitting Company  the  Loew  people  have,  it 
is  said,  promised  to  build  a  new  ware- 
house for  the  furniture  dealers.  The 
theatre  will  cost  $750,000  and  will  have  a 
roof  garden. 


Several  men  have  been  added  to  the 
local  Fox  Film  exchange  forces  by  dis- 
trict manager  Clayton  Sheehan.  Among 
the  new  salesmen  are  George  Cook,  Jr., 
son  of  George  Cook,  president  of  the 
Alpha  Lithograph  Company  of  New  York, 
who  has  been  a  student  at  the  Cleveland 
branch;  William  Rowell,  formerly  with 
Kunsky  dn  Detroit ;  Frank  Moynihan,  who 
has  been  covering  the  South  Tier  and  who 
will  have  charge  of  Rochester  and  Syra- 
cuse, and  Jerry  Spandau,  formerly  with 
the  Pittsburg  branch,  who  will  cover 
Albany. 


There  has  been  several  additions  to  the 
local  First  National  staff.  Manager  P.  H. 
Smith  has  engaged  W.  N.  Bork  and  An- 
thony Braun  in  the  shipping  department; 
Dorothy  Manser  and  B.  Henderson  in  the 
inspection  department  and  Mildred  Markey 
is  the  new  bookkeeper. 


M.  H.  Greenwald,  new  Fox  manager, 
was  in  Rochester  and  Syracuse  last  week 
getting  acquainted  with  exhibitors.  Her- 
man Robbins,  assistant  general  manager, 
was  in  Buffalo,  November  19,  with  L.  S. 
Levine,  in  charge  of  Fox  News.  These  two, 
together  with  Harold  B.  Franklin,  of 
Shea's  Hippodrome,  and  Clayton  Sheehan, 
district  manager,  enjoyed  a  banquet  in  the 
Statler. 


INDIANA 

Fred  Morsches,  of  the  Peabody  Lumber 
Company  and  other  capitalists  of  Colum- 
bia City,  Ind.,  are  planning  to  erect  a  mod- 
ern motion  picture  theatre  there  in  the  near 
future.  A  site  in  South  Main  street  is 
being  considered.  The  theatre  will  seat 
between  1,200  and  1,500  persons.  The  esti- 
mated cost  is  not  known.  Columbia  City 
has  no  modern  playhouse  at  present. 


The  Strand  Theatre,  formerly  Music 
Hall,  has  been  reopened  at  Crawfordsville. 
B.  V.  Barton  of  Indianapolis  is  the  new 
owner.  The  house  has  been  remodeled 
and  enlarged,  seating  1,200.  The  improve- 
ments cost  in  the  neighborhood  of  $50,000, 
it  is  understood. 


Joy  prevailed  in  movieland  at  Columbus, 
Ind.,  this  week  when  the  city  administra- 


tion urged  townsfolk  to  attend  the  movies 
each  evening  in  ofder  to  save  the  rapidly 
disappearing  fuel  stocks  in  homes.  E.  M. 
Carr,  superintendent  of  city  utilities  urged 
theatre  managers  to  start  their  shows  earl- 
ier in  order  that  everybody  might  be  home 
at  11  o'clock,  at  which  time  all  street  lights 
will  be  shut  off  during  the  coal  shortage. 


CANADA 

What  is  said  to  have  been  the  first  oc- 
casion on  which  moving  pictures  were 
taken  outdoors  at  night  in  Canada  was 
seen  during  the  recent  Victory  Loan  cam- 
paign in  Ottawa,  the  Canadian  Capital. 
Representatives  of  the  Exhibits  and  Pub- 
licity Branch  of  the  Department  of  Trade 
and  Commerce  set  up  a  number  of  studio 
lamps  and  spot  lights  on  the  Plaza  for  the 
taking  of  pictures  of  local  citizens  in  the 
act  of  signing  bond  applications. 


Announcement  has  been  made  that  the 
next  feature  of  the  Canadian  Photoplays, 
Limited,  the  Calgary  producing  concern 
which  made  "  Back  to  God's  Country," 
would  be  made  in  the  Ottawa  River  district 
in  Eastern  Ontario. 

A  moving  picture  news  specialist  has 
become  president  of  the  Automotive  Trade 
Association  of  Ottawa,  Ontario.  The  man 
elected  to  the  post  is  W.  M.  Gladish.  The 
association  is  made  up  of  representatives 
of  various  Canadian  automobile,  accessory, 
tire,  farm  tractor  and  aeroplane  distribu- 
tors and  producers.  The  association  will 
stage  a  motor  show  early  in  1920  and  it 
is  a  safe  bet  that  one  of  the  special  "  side 
shows  "  will  be  a  moving  picture  demon- 
stration. 


W.  C.  Moore,  formerly  manager  of  the 
Angus  Theatre  at  Wetaskawin,  Alberta, 
has  gone  to  Vancouver,  B.  C,  where  he 
has  secured  the  management  of  a  theatre. 


J.  H.  Booth,  manager  of  the  Motion 
Pictures  Canada,  Limited,  Vancouver, 
B.  C,  and  Harry  M.  Eccles,  recently 
opened  a  branch  of  the  Company  at 
Victoria,  B.  C.  The  company  makes  and 
handles  .advertising  and  propaganda  pic- 
tures. 


I.  E.  Muller  of  New  York,  special  repre- 
sentative of  the  United  Artists,  was  a 
recent  visitor  in  Vancouver,  B.  C,  for  the 
purpose  of  arranging  for  the  release  of 
features  controlled  by  his  organization. 


The  handsome  Alhambra  Theatre,  one 
of  Toronto's  finest  uptown  theatres,  was 
opened  on  Monday,  November  17,  under 
the  management  of  Archie  Laurie,  for- 
merly of  Ottawa  and  Montreal.  The  house 
is  one  of  the  chief  units  of  the  Paramount 
Theatres,  Limited.  The  opening  attraction 
was  "  Why  Smith  Left  Home,"  starring 
Bryant  Washburn. 


L.  F.  Allardt  has  announced  at  Winni- 
peg, Manitoba,  that  his  company  will  not 


build  a  new  theatre  in  Winnipeg  as  con- 
templated because  of  the  high  cost  of  labor 
and  building  materials.  The  present  house, 
the  Strand,  will  be  improved  and  re- 
decorated and  will  continue  to  present  pic- 
tures and  vaudeville. 


PORTLAND 

E.  H.  Goldstein,  general  sales  manager 
of  the  Universal  Film  Manufacturing 
Company,  was  in  Portland  and  Seattle 
recently,  visiting  the  exchanges,  en  route 
for  the  studios  at  Universal  City. 


Walter  Adrian,  an  insurance  man  of 
Portland,  is  reopening  the  theatre  in  Gres- 
ham,  about  30  miles  out  of  Portland,  and 
called  at  the  Universal  Exchange  a  few 
days  ago  to  line  up  his  service.  The 
Gresham  Theatre  has  been  closed  for  two 
years. 


Sol  Baum,  district  manager  of  Universal 
Film  Exchanges  for  the  Northwest,  spent 
a  few  days  last  week  in  Seattle,  looking 
over  the  territory  there. 


Clark  Wood,  of  Weston,  Oregon,  one  of 
the  best  known  newspaper  men  of  Eastern 
Oregon,  is  negotiating  for  the  management 
of  the  Memorial  Hall  motion  picture 
theatre  in  that  city. 


S.  Bernstein,  manager  of  the  Elite  The- 
atre in  Rose  City  Park,  Portland,  Oregon, 
has  sold  his  theatre  to  W.  E.  Tebbetts. 


J.  R.  Estherbrook  reopened  the  Clover- 
dale  Theatre,  at  Cloverdale,  Oregon, 
November  8,  with  a  Universal  bill.  The 
Cloverdale  house  has  been  closed  for  some 
months.  It  was  formerl;^  owned  by  A.  L. 
Learned. 


SEATTLE 

Hugh  Rennie,  Northwest  manager  for 
Select,  left  for  Portland,  Ore.,  where  he 
will  spend  a  few  days.  Mr.  Rennie  will 
also  pay  visits  to  some  northern  Oregon 
towns. 


Howard  J.  Sheehan,  Pacific  Coast  and 
Western  manager  for  Fox,  with  head 
offices  in  San  Francisco,*  has  been  taking 
charge  of  the  Seattle  office  for  about  three 
weeks  while  Manager  Stern  of  the  North- 
west office  has  gone  on  the  road  for  a 
while  to  visit  some  of  his  customers. 


Word  has  been  received  by  the  Fox 
office  m  Seattle,  from  S.  Morton  Cohn, 
manager  of  the  Strand,  Portland,  Ore., 
that  the  Fox  picture  "  Evangeline "  ran 
better  than  the  "  Miracle  Man." 


"Whirlwind  Eden"  is  now  all  fixed  up 
at  2012  Third  Ave.,  Film  Row,  and  has 
a  right  to  be  proud  of  his  aristocratic  look- 
ing "  Realart  "  cave.  He  recently  closed 
contracts  in  76  towns,  besides  with  Jensen 
&  Von  Herberg. 


December  6 ,  1919 


4067 


South  in  a  Turmoil  of  Activity 


Mergers  of  Interests  Presage  Bigger 
Things  in  Eleven  of  the 
Southern  States 

IN  connection  with  the  recent  mergers 
and  general  activity  of  exhibitors  in 
the  South,  the  following  article  by  Roy 
Booker,  NEWS  correspondent,  which  he 
prefaces  with  the  statement  that  a  gigantic 
plan  for  broadening  and  developing  the 
picture  field  in  11  Southern  States  is  on 
foot,  is  of  especial  interest.  Mr.  Booker 
writes : 

"The  recent  deal  by  which  the  S.  A. 
Lynch  Enterprises,  Inc.,  secured  ownership 
of  all  the  theatrical  interests  of  Jake  Wells 
in  Atlanta,  Savannah,  Augusta  and  Knox- 
villc,  which  was  one  of  the  largest  of  its 
kind  in  the  history  of  Dixie,  and  the  an- 
nouncement just  made  of  the  merger  oT 
the  Lynch  moving-picture  houses  in  this 
city  with  the  Howard  Theatre,  the  prop- 
erty of  Troup  Howard,  is  only  a  part  of 
the  big  plan,  it  is  stated  officially. 

"Joint  owners  of  the  Southern  Enter- 
prises, Inc.,  which  has  a  capital  stock  of 
$5,000,000  are  the  S.  A.  Lynch  Enterprises 
and  the  Famous  Players-Lasky  Corpora- 
tion of  New  York,  thus  forming  one  of 
the  first  amusement  corporations  in  the 
field  of  large  financial  interests. 

"New  developments  have  just  seen  the 
merger  of  the  motion-picture  theatres  re- 


cently purchased  by  the  S.  A.  Lynch  Enter- 
prises, Inc.,  in  Atlanta  from  Jake  Wells — 
The  Rialto,  Forsyth,  Strand  and  Vaudette 
— with  the  new  Howard  Theatre,  which 
is  now  in  course  of  construction  on  Peach- 
tree  street,  next  to  the  Aragon  hotel. 

"This  arrangement  will  lake  effect  upon 
the  completion  of  the  handsome  new  house, 
which  will  have  a  seating  capacity  of  3,000. 

"With  the  idea  of  developing  the  South 
in  an  amusement  way  and  securing  superior 
attractions  in  the  legitimate  vaudeville  and 
in  pictures,  the  Southern  Enterprises,  Inc., 
which  has  for  its  object  the  improvement 
and  the  erection  of  large  houses  in  11 
Southern  States,  has  recently  started  a  buy- 
ing and  building  campaign,  which  has  al- 
ready brought  forth  wonderful  results. 

"Som.e  idea  of  the  magnitude  of  the 
enterprises  may  be  gained  from  the  fact 
that  the  interests  of  Jake  Wells  were  only 
a  part  of  the  general  scheme.  For  in- 
stance, the  Hulsey  and  Levy  interests  hi 
Texas  were  acquired  a  few  weeks  ago  be- 
fore Mr.  Wells  sold  out  in  Georgia  and 
Tennessee. 

"Houses  are  at  present  in  course  of  con- 
struction, or  plans  have  been  drawn  for 
them,  in  San  Antonio,  Dallas,  Dennison, 
Wichita  Falls  and  Houston,  Tex.;  Little 
Rock,  Ark.;  Griffin,  Ga. ;  and  Gadssen, 
Ala." 


Edward  Godal,  Prominent  English 

Film  Man,  Here  on  Visit 

Mr.  Edward  Godal,  Managing  Director 
(.President)  of  the  British  and  Colonial 
Kinematograph  Co.,  Ltd.,  of  London,  the 
oldest  firm  of  film  producers  in  England  is 
now  in  New  York,  partly  on  business  and 
partly  to  satisfy  himself  as  to  American 
conditions  as  regard  production  and  ex- 
ploitation. 

Mr.  Godal  has  no  prejudices  and  in  order 
to  meet  .\merican  tastes  and  conditions  he 
decided,  last  year,  to  engage  an  American 
producer  and  staff  and  American  stars  and 
entered  into  a  contract  with  Herbert 
Brenon  to  produce  in  England  with  Marie 
Doro,  as  star.  Accordingly  Herbert 
Brenon  gathered  a  considerable  staff  which 
he  took  to  the  B  and  C  Studios.  Unfor- 
tunately after  producing  the  first  film  it 
appeared  that  Herbert  Brenon  had  entered 
into  a  previous  contract  and  he  was  en- 
joined against  continuing  with  Mr.  Godal's 
firm.  Mr.  Godal,  however,  retained  the 
rest  of  his  .American  staff  among  whom  are 
George  Edwards  Hall,  James  McKay,  Al 
H.  Moses,  George  Fitch,  Charles  Ritchie 
and  others,  and  he  is  looking  out  for  likely 
talent,  for  Directors  Staff  and  artistes  to 
take  back  to  England  where  he  is  prepar- 
ing to  extend  his  already  considerable  pro- 
ductions, some  of  the  latest  of  which  he  has 
brought  with  him  for  the  purpose  of  dis- 
posing of  the  American  and  Canadian 
rights  and  business  has  already  resulted 
with  the  World  Film  Corp.,  who  have  ac- 
quired "  Twelve-Ten "  starring  Marie 
Doro,  directed  by  Herbert  Brenon. 


Kunsky   Denies  Intent   to  Join 

Interests  With  Loew 

Emphatic  denial  is  made  by  John  H. 
Kunsk>',  owner  of  the  First  National  Ex- 
hibitors' Circuit  franchise  for  the  Detroit 
territory,  of  a  statement  published  last 
week  in  a  vaudeville  paper  to  the  effect  that 
he  had  affiliated  with  Marcus  Loew  in  the 
latter's  plans  to  build  a  chain  of  theatres  in 
Detroit. 

"  The  statement  is  an  absolute  false- 
hood." declares  Mr.  Kunsky.  "  It  hasn't 
an  atom  of  truth  in  it.  I  have  never  dis- 
cussed such  a  proposition  with  Mr.  Loew 
or  any  of  his  representatives,  and  I  know 
nothing  about  his  plans  or  intentions  in 
Detroit  or  elsewhere.  The  coupling  of 
my  name  with  this  project  undoubtedly 
would  have  a  benefit  to  stock  sales  among 
any  prospective  local  investors  who  might 
be  approached  because  of  my  success  as  an 
exhibitor  in  Detroit,  but  the  bald  statement 
that  I  am  in  any  way  interested  is  wholly 
untrue." 

An  official  statement  is  made  this  week 
by  First  National  Exhibitors'  Circuit  to 
the  effect  that  there  is  what  is  described 
as  a  concerted  effort  in  several  quarters 
to  create  doubt  and  uncertainty  in  the 
minds  of  small  independent  exhibitors  in 
every  territory  by  inspired  rumors  that 
members  of  the  Circuit  are  affiliated  with, 
or  about  to  become  affiliated  with,  other 
chain-theatre  organizations  or  producing- 
distributing  concerns  that  are  slowly  ac- 
quiring houses. 


Anniversary  of 

Calgary  House  Holds  Gala  Perform- 
ance on  Sixth  Birthday  ;  Aliens 
to  Erect  House  in  Boston 

TiE  Allen  Theatre,  Calgary,  Alberta, 
celebrated  its  sixth  anniversary  in 
November  with  a  special  birthday  week  for 
which  there  were  a  number  of  extra  fea- 
tures. One  of  the  stunts  arranged  by 
Manager  Joe  Price  was  the  presentation  of 
a  Western  picture  which  had  been  pro- 
duced in  1910.  This  was  immediately  fol- 
lowed by  an  up-to-date  two-reel  Western 
drama.  The  chief  film  attraction  was  Rex 
Beach's  "  The  Girl  from  Outside."  In 
honor  of  the  occasion,  a  special  souvenir 
program  was  issued  while  every  lady  at- 
tending a  matinee  performance  during  the 
week  was  presented  with  a  rose  or  chrysan- 
themum. The  orchestra  also  gave  a  special 
musical  program. 

The  Allen  Theater,  Calgary,  was  one  of 
the  first  theatres  of  Jule  and  J.  J.  Allen  in 
the  Canadian  West  and  its  size  was  the 
subject  for  considerable  criticism  when  it 
was  first  opened.  The  Aliens  now  have 
upwards  of  fifty-five  theatres  from  coast 
to  coast  and  many  of  them  are  larger  than 
the  Calgao'  house.  The  Aliens  made  their 
headquarters  at  Calgary  until  they  in- 
vaded the  East  several  years  ago  to  open 
extensive  operations  in  Ontario  and  Quebec. 
Their  head  office  is  now  at  Toronto  where 
they  have  half  a  dozen  fine  new  houses. 

The  Calgary  house  has  produced  at  least 
two  notable  exhibitors.  One  is  Ben  Cronk 
who  is  now  general  manager  of  all  Allen 
Theatres  in  the  Dominion  and  the  other  is 


Allen  Theatre 

Oral  D.  Cloakey  who  has  just  been  ap- 
pointed manager  of  the  great  new  Allen 
Theatre  at  Winnipeg,  Manitoba,  which  is 
scheduled  to  open  in  December.  Cloakey 
was  supervisor  of  the  Allen,  Monarch  and 
Imperial  Theatres  at  Edmonton,  Alberta, 
during  the  past  eight  months  and  just  be- 
fore his  recent  departure  for  Winnipeg  he 
was  presented  with  a  handsome  gold  watch 
and  chain  by  the  employes  of  the  three 
Edmonton  houses  as  a  token  of  apprecia- 
tion. 

The  Allen  Theatre,  Toronto,  which  is  the 
chief  theatre  of  the  Allen  chain,  also  re- 
cently observed  its  second  anniversary  with 
several  special  formalities.  Announcement 
has  been  made  that  the  Aliens  have  secured 
d  downtown  site  in  Boston,  Mass.,  for 
another  theatre  in  the  United  States  and 
it  is  also  stated  that  they  will  shortly  build 
a  moving  picture  palace  on  Broadway,  New 
York.  Their  theatres  in  Detroit  and  Cleve- 
land are  already  under  way. 


Report  Is  That  Hyman  Will  Again 
Join  Mark  Realty 

Edward  L.  Hyman  is  going  to  return  to 
the  Mitchel  H.  Mark  Realty  Corporation 
fold.  According  to  an  announcement  by 
Walter  Hayes,  a  member  of  the  company, 
Mr.  Hyman,  who  is  now  managing  the 
Rivoli  and  Isis  theatres  in  Denver  for  the 
Fox  Film  Company,  will  go  to  Brooklyn 
at  once  and  manage  the  new  Mark-Strand 
Theatre  there  until  the  completion  of  the 
new  Mark-Strand  house  in  Albany,  when 
he  will  become  managing  director  of  that 
theatre. 


4068 


Motion  Picture  News 


Decries   Producer   Altemptmg  to 
Dictate  Exhibitors'  Policies 

On  looking  over  the  Trade  Journals, 
reading  the  comments  from  the  Exhibitors 
throughout  the  United  States,  on  the  new 
policies  of  the  different  film  companies,  I 
find  that  the  industry  to  my  lotion  is  not 
reaching  toward  the  Exhibitor.  It  seems 
as  though  the  film  companies  declare  poli- 
cies for  the  Exhibitor  regardless  of  his 
local  conditions  whether  he  can  meet  them 
or  not.  For  instance,  they  declare  longer 
runs,  higher  prices,  and  fewer  pictures. 

I  have  opened  my  books  to  different  com- 
panies showing  them  the  worth  of  their 
pictures  on  longer  runs  even  from  the  phe- 
nominal  successes  of  last  season,  to  a  pic- 
ture that  I  personally  thought  would  stand 
a  longer  run,  but  still  their  demands  are  all 
for  the  film  companies. 

Recently  a  salesman  was  in  my  office  and 
he  quoted  me  prices  on  this  season's  output 
of  his  company,  who  demanded  more 
money  for  this  season's  output,  even  though 
their  stars  were  unknown  quantities  on  the 
market.  On  top  of  this  he  demanded  a 
cancellation  clause  on  the  contract  that 
meant  50  per  cent  of  their  output  of  this 
seasons  product,  and  he  could  not  tell  me 
the  name  of  the  second  picture  they  were 
going  to  make  of  the  different  stars  that 
he  was  selling. 

We  say  that  an  Exhibitor  would  sign 
this  contract  in  good  faith  on  the  strength 
of  the  fair  dealings  of  this  company  of 
last  season,  and  the  production  does  not 
hold  up  and  he  loses  money  on  this  con- 
tract. He  has  to  go  through  with  the  con- 
tract, because  the  film  companies  are  or- 
ganized in  such  a  way  that  if  he  does  not 
go  through  with  his  contract,  which  calls 
for  him  to  use  50  per  cent  of  their  output 
according  to  their  cancellation  clause,  they 
will  close  him  up. 

Getting  down  to  the  idea  of  the  men  in 
New  York  sitting  behind  the  gun,  who  no 
doubt  have  had  big  experience,  and  are  put- 
ting up  the  money  to  finance  their  com- 
panies, they  sit  back  and  declare  policies, 
and  then  quote  the  Exhibitor  this  policy  in 
such  a  way  that  they  are  the  ones  who  are 
going  to  run  his  theatre  instead  of  the  Ex- 
hibitor himself.  They  do  not  give  the  Ex- 
hibitor a  chance  to  state  his  local  condi- 
tions, and  they  do  not  give  the  Exhibitor 
credit  for  knowing  anything  about  his  box 
office  returns,  or  the  possibility  of  them. 

The  talk  has  been  going  on  of  the  indus- 
try coming  to  a  financial  basis  when  the 
Exhibitor  would  get  a  rating.  We  will 
take,  for  instance,  any  company  who  has 
three  or  more  stars  on  their  program. 
They  come  in  and  ask  for  a  deposit  on 
each  star,  and  if  he  sells  you  a  special  pro- 
duction, you  must  also  pay  a  deposit  on 
that. 

Can  you  imagine  a  man  going  to  a  hard- 
ware store  to  order  different  articles  and 
laying  down  a  deposit  on  every  article  he 
orders,  although  doing  business  with  the 
same  store? 

It  is  about  time  that  things  were  chang- 
ing, and  that  the  Exhibitors  get  together 
an  organization  that  will  censor  some  of 
the  contracts  that  the  film  companies  are 
trying  to  force  on  the  Exhibitor. 

Can  you  imagine  a  man  getting  his  mail 
with  a  bill  of  twenty-three  hundred  dollars 


or  more  for  merchandise  that  is  already 
put  in,  and  at  the  same  time  receive  a  bill 
from  the  film  company  for  thirty-five  cents 
for  some  paper,  he  would  not  get  the  paper 
unless  they  received  a  check  for  thirty-five 
cents. 

I  think  the  Exhibitor  who  does  not  sit 
back  this  season  and  declare  his  policy, 
which  I  think  he  has  a  right  to  do,  the 
same  as  the  film  companies  have  done,  is 
making  a  big  mistake.  I,  for  one,  have 
declared  my  policy  and  either  some  of  the 
film  companies  whose  policies  do  not  coin- 
cide with  my  local  conditions,  will  not  get 
any  contracts,  or  I  will  have  to  run  pic- 
tures that  are  being  made  by  companies 
whose  policies  meet  my  local  conditions. 

I  note  your  argument  in  your  paper  about 
percentage,  and  all  I  have  to  say  is,  that 
percentage  is  a  very  good  proposition  for 
the  man  who  owns  the  picture.  For  in- 
stance, a  certain  picture  in  a  certain  State 
costs  so  much  money,  they  will  sit  back 
declaring  to  all  Exhibitors  in  the  State 
that  they  should  receive  60  or  70  per  cent 
of  the  receipts. 

These  days  when  big  orchestras  are  re- 
quired in  the  theatres,  and  first  class  pro- 
jection, you  will  find  nine  times  out  of  ten 
the  Exibitors'  expense  is  three  times  more 
than  the  picture  expense,  granting  the  fact 
that  the  picture  will  do  an  enormous  busi- 
ness, because  if  he  should  make  a  fev  dol- 
lars on  this  percentage  picture,  he  will  lose 
it  on  the  fact  a  big  special  with  a  packed 
house  in  a  small  town,  naturally  he  will 
be  the  loser  a  few  days  afterwards,  because 
his  business  drops. 

You  can  use  this  letter  in  your  Trade 
Journal  and  although  I  will  admit  I  am 
not  very  competent  in  arranging  this  letter, 
you  can  pick  out  the  theme  to  suit  yourself 
and  publish  it. 

I  want  to  compliment  you  on  your  jour- 
nal, Motion  Picture  News,  I  think  it  one 
of  the  fairest  journals  of  its  kind  on  the 
market  for  the  moving  picture  industry. 

I  have  always  found  you  to  be  fair  and 
equitable  with  the  Exhibitor  as  well  as  the 
Exchange. 

A.  L.  PICKER,  Gen.  Mgr., 
Ironwood  Amusement  Corp., 
Ironwood,  Mich. 


Accuses  Exhibitors  of  Sub-Renting 
Films 

For  the  benefit  of  the  Film  Exchanges, 
will  you  kindly  publish  this  news? 

There  is  a  clique  of  exhibitors  in  Scran- 
ton,  Pa.,  one  of  them  Lincoln  Theatre,  the 
other  one,  Younis  Theatre,  these  exhibitors 
book  features  for  one  day  and  hold  them 
for  over  a  week. 

No  matter  how  much  you  wnre  them, 
sometimes  they  will  answer,  btit  in  each 
case  they  will  answer  that  they  forgot  to 
place  enough  postage  on  the  cases. 

Surely  the  post  office  will  not  accept  par- 
cels unless  there  is  enough  postage  to  covei 
the  cases. 

These  exhibitors  will  write  you  that  the 
cases  have  been  three  or  more  days  in  the 
post  office  before  they  discover  that  there 
is  not  enough  postage  on  the  cases. 

The  truth  of  the  matter  is  that  these  low 
class  exhibitors  sub-rent  the  shows  to 
small  town  exhibitors. 

"  The  Warrior "  that  we  loaned  to  the 


Lincoln  Theatre  to  be  used  free  on  October 
3d,  we  only  received  back  to-day,  October 
9th,  after  losing  some  bookings  and  spend- 
ing many  dollars  wiring  for  it. 

We  sent  the  Lincoln  Theatre  (which  is 
affiliated  with  the  Younis  Theatre)  a  show 
for  October  4th  and  this  is  still  being  held 
by  them. 

Figure  this  out,  "  The  Warrior  "  held  out 
eight  days,  and  the  other  show  they  now 
have,  God  only  knows  when  they  v/ill 
return  it. 

We  have  advised  them  again  to-day,  un- 
less they  return  the  shows  at  once,  we  will 
issue  a  warrant  of  arrest,  and  this  goes. 

These  men  book  shows  and  rent  them 
out,  this  has  been  their  game,  but  they  have 
bucked  against  the  wrong  ones  this  time. 

Please  publish  this,  as  it  is  the  truth,  and 
you  will  save  the  film  companies  time, 
money  and  worriment. 

EDWARD  KRAUPA, 
Monarch  Film  Service  Co., 
Philadelphia,  Pa. 

New   Universal   Branch  Manager 
Accomplishing  Big  Things 

G.  L.  Levine,  one  of  the  youngest  man- 
agers of  a  big  film  exchange  in  the  country, 
believes  in  getting  out  and  doing  things, 
no  watchful  waiting  for  him.  Four  weeks 
ago  he  succeeded  J.  D.  Roderick,  promoted 
to  district  manager,  as  manager  of  the 
Milwaukee  office  of  the  Universal  Film 
Corporation,  and  is  elated  over  the  month's 
business,  which  he  reports  is  the  biggest 
in  the  history  of  the  Milwaukee  office. 
The  sales  force  has  been  increased  by  two 
men,  making  six  men  now  working  his 
territorj-.  "  The  Right  to  Happiness  "  re- 
cently played  two  weeks  at  the  Strand  in 
Milwaukee,  breaking  all  records,  and  an- 
other important  booking  made  through  the 
Milwaukee  office  was  "  Blind  Husbands," 
which  will  run  at  Tom  Saxe's  Alhambra 
for  a  week,  starting  November  16th.  Mr. 
Levine  is  planning  a  big  holiday  drive  for 
Universal  feature  from  November  15th  to 
December  31st,  inclusive. 


Chain  Acquires  Another  House 

The  Ottawa  \"alley  Amusement  Com- 
panj-,  of  which  M.  J.  O'Brien,  a  wealthj- 
citizen  of  Renfrew,  Ontario,  is  president, 
has  purchased  the  Grand  Theatre  at  Pem- 
broke, Ontario,  from  Mr.  J.  H.  Bruck. 
The  company  had  already  purchased  a 
central  site  in  Pembroke  for  a  new  thea- 
tre but  decided  to  buy  the  Grand  instead. 
The  companj-  may  now  erect  a  hotel  on  the 
acquired  property.  The  Ottawa  Valley 
Amusement  Company  controls  a  rather 
large  chain  of  moving  picture  theatres  in 
Eastern  Ontario,  having  secured  a  number 
of  theatres  during  the  past  few  months. 


Baltimore  Operators  Hold  Ball 

The  eighth  annual  ball  of  the  Moving 
Pictures  Operators'  Lmion,  Baltimore 
Local  No.  181,  took  place  on  November 
24  at  Hazazer's  Hall  in  that  cit\'.  Besides 
the  regular  dances  a  cabaret  was  conducted 
in  the  basement  of  the  hall,  where  plentj' 
to  eat  and  drink  was  served.  Moving  pic- 
tures were  shown  and  many  elaborate  en- 
tertainment features  were  worked  out. 
Basil  Morgan  was  chairman  of  the  com- 
mittee of  arrangements. 


December  6 ,  1919  4069 

NINE  MILLION 


Motion  Picture  News  and  Motion  Picture  Studio 
Directory  are  at  this  moment  working  for  you  in 
the  offices  of  newspapers  with  a  circulation  totaling 
close  to  nine  million.  Here  is  double-barreled  service. 
A  service  of  particular  interest  and  value  to  adver- 
tisers, but  of  practical  value  to  both  advertisers 
and  exhibitors.  Not  alone  does  Motion  Picture 
News  reach  all  exhibitors  —  but  it  goes  further  and 
carries  the  industry's  message  clear  through  to  the 
public. 

The  exact  figures,  compiled  after  comparison  of  our 
subscription  books  with  Ayer's  American  News- 
paper Annual,  show  that  these  newspapers  have  a 
total  circulation  of  8,843,560.  One  hundred  and 
twenty-nine  cities  are  represented.  Three  hundred 
and  fifteen  newspapers  are  reached.  This  trade 
paper  service  to  newspapers  is  not  the  result  of 
accident.  It  is  the  reward  of  a  definite  campaign, 
in  which  we  have  aimed  to  serve  the  industry  by 
serving  the  newspapers. 

%H  %3i  ^ 

We  created  The  Complete  Plan  Book  to  serve  exhibi- 
tors and  engaged  definitely  in  a  campaign  to  place 
it  in  the  hands  of  newspaper  men  so  that  they  could 
better  serve  their  local  exhibitors.  We  have  spent 
many  hours  and  many  dollars  by  individual  corre- 
spondence and  service  to  increase  the  cooperation 
of  newspapers  in  some  sections,  to  institute  cooper- 
ation in  others,  and  to  improve  its  efficiency  all  along 
the  line.  The  figures  given  above  are  the  result. 
And  yet  those  figures  are  but  the  beginning.  But 
without  these  figures  we  would  not  attempt  to  tell 
you  that  **The  News  Covers  the  Field.''  Without 
that  evidence  of  our  desire  and  our  success  in  giving 
complete  service  we  would  not  attempt  to  tell  you 
that  — 


You  Can  Cover  The  Field  With  The  News 


4070 


Motion  Picture  News 

llllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllillllll^ 


Exhibitor  Service  Bureau 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^ 


imiiiiiiiiiiBiiiiii;.^ 


From  Maine  to  California  —  and  Utah  to  Holland 


Two  Interesting  Exhibitor  Articles 


I 


T  is  a  far  cry  from  Salt  Lake,  Utah,  to  Nijmegen,  Holland,  from  which  the  two 
following  exhibitor  written  letters  on  admissions  have  originated.  It  will  be 
unnecessary  to  introduce  one  of  the  authors,  George  C.  Carpenter,  manager  of  the 
Paramount-Empress  theatre  of  Salt  Lake  City,  a  member  of  our  Advisory  Board,  a 
valued  contributor  in  the  past  to  the  Exhibitors  Service  Bureau  and  one  of  the  best 
known  showmen  in  the  United  States;  but  the  other  writer,  P.  Mounier,  will  be  a 
stranger  to  our  readers  since  Holland  is  a  long  way  from  American  soil  and  the 
Chicago  and  Olympia  theatres  of  Nijmegen,  over  whose  destinies  Mr.  Mounier 
presides,  are  necessarily  mere  names. 

However,  we  believe  that  our  readers  will  find  the  Holland  letter  will  be  quite 
as  interesting  as  that  written  by  Mr.  Carpenter.  Both  state  facts  about  exhibiting 
conditions  in  their  respective  cities  and  facts  are  what  count  in  this  series  of 
articles  which  we  are  publishing  each  week  on  this  page.  Read  what  these  two 
showmen  say  and  profit  thereby. 


What  Salt  Lake  City  Thinks 

T  N  reply  to  yours  of  the  13th  inst.,  I  am 
really  so  rushed  that  I  have  no  time 
to  write  an  article  along  the  lines  you  so 
kindly  request;  however,  if  I  take  your 
questions  in  order,  possibly  your  re-write 
man  may  be  able  to  make  something  out 
of  it. 

A.  Effective  September  first  our  admis- 
sions were  raised,  to  up  to  5 :30  P.  M., 
15,  25,  35  cts.,  evenings  20,  30,  40  cts.,  in- 
cluding war  tax. 

Three  years  ago  when  the  writer  took 
hold  of  this  theatre  our  prices  were  10- 
15  cts.   We  raised  them  shortly  afterwards. 

We  certainly  think  it  is  advisable  to  in- 
crease admissions  at  this  time,  at  least 
as  far  as  this  town  is  concerned.  Increased 
overhead  effective  September  first  included 
such  items  as  film  about  40%,  newspapers 
25%,  the  one  with  the  leading  circulation 
advanced  50%,  union  musicians  $5.00  a 
week  and  so  on  down  the  line. 

In  the  face  of  such  advances  the  only 
logical  solution  was  to  raise  the  prices. 

B.  It  certainly  seems  as  though  we  will 
have  to  pay  more  for  films  than  in  the 
past,  as  every  manufactu.er  seems  to  fore- 
cast. 

C.  We  always  have  been  strongly  in 
favor  of  a  set  policy,  and  as  far  as  lies 
within  our  power,  will  continue  to  keep 
the  admission  prices  standard  rather  than 
on  a  scale  commensurate  with  what  we 
have  to  pay  for  a  film.  The  one  exception, 
and  this  is  going  to  be  an  experiment, 
will  be  in  the  case  of  "  The  Miracle  Man," 
when  we  propose  to  charge  25-50-75<i. 

Our  experience  has  been  since  we  raised 
prices,  the  public  has  been  coming  stronger 
than  ever;  naturally  there  are  a  number  of 
kicks,  but  we  have  always  tried  as  far 
as  possible  to  interview  the  kickers  and 
explain  to  them  that  we  are  not  profiteer- 
ing, in  fact  our  net  is  less  than  it  was 
prior  to  the  raise. 

This  week  marks  the  passing  of  the  5<f 
show  as  far  as  Salt  Lake  is  concerned. 
The  three  5^  houses  following  the  pace 


set  by  the  two  leading  houses  are  advanc- 
ing their  prices  to  IW. 

I  do  not  know  how  it  is  in  the  East, 
but  out  West  money  is  plentiful  and  peo- 
ple seem  to  expect  to  pay  more  for  lux- 
uries. 

In  order  to  give  the  public  something  for 
their  additional  nickel,  we  increased  the 
size  of  our  orchestra,  but  this  is  just  a 
detail. 

If  we  are  to  have  good  pictures,  we  cer- 
tainly ought  to  stand  behind  the  manu- 
facturers to  the  extent  of  paying  good 
prices  for  the  same  and  the  only  way  to 
do  this  is  to  make  the  public  appreciate 
them  by  paying  more. 

Yours  truly, 
PARAMOUNT-EMPRESS  THEATRE, 
Geo.  E.  Carpenter, 

Manager. 

*    *  * 

Views  of  Another  Contributor 

MR.  FRANKLIN'S  discussion  of  in- 
creased admission  prices  interested 
me,  especially  where  he  tells  us  showmen 
not  to  be  too  greedy. 

May  I  just  tell  you  what  happened  to 
us.  We  run  several  theatres  in  Holland, 
but  I  feel  those  things  are  about  the  same 
in  my  country  as  in  the  States. 

Back  in  1913,  one  of  our  theatres  did 
a  wonderful  business,  and  we  thought  it 
necessary  to  have  it  modernized.  At  that 
time  our  admission  prices  were  10-20-30 
cents. 

There  was  quite  a  stage  built,  we  in- 
stalled a  first-class  ten-piece  orchestra, 
gave  the  very  best  offerings  on  the  stage, 
and  spent  quite  a  nice  sum  in  stage  set- 
tings. To  cover  the  cost  of  running  this 
much  improved  show,  the  high  rentals  of 
first  week  films,  we  had  to  double  the  ad- 
mission price. 

At  Easter  we  opened,  but  we  soon  found 
out  that  the  public  objected  to  the  higher 
admission.  There  was  quite  a  lot  of  fav- 
orable comment  about  the  new  show,  the 
practically  new  building,  and  so  on,  but 
financially  we  got  behind  every  week. 


Every  showman  knows  what  it  means 
to  play  for  only  half  occupied  houses;  we 
dreaded  the  summer  that  was  coming,  and 
we  knew,  too,  that  even  with  every  day  the 
S.  R.  O.  sign  up  with  old  prices  we  could 
not  make  both  ends  meet.  But  something 
had  to  be  done ;  we  had  to  go  back  to  our 
ten,  twenty,  thirty  cents  almission,  and, 
when  May  came,  we  did  it, —  called  it  our 
summer  season  prices.  At  the  same  time 
instead  of  a  two-hour  show  we  had  been 
giving,  we  made  it  a  IVz  hour  show.  It 
saved  us  some  film  rental,  but  what  was 
more  to  us,  it  meant  a  25%  increase  in 
seating  capacity,  or  if  you  want  to  put  it 
otherwise  a  25%  increase  in  price.  This 
turned  the  tide  for  us.  People  did  not  ob- 
ject being  out  of  the  house  30  minutes 
earlier,  making  room  for  the  others  that 
were  waiting.  That  summer  we  didn't 
make  much  monej%  but  we  did  not  loose, 
and  in  September  we  made  a  small  raise. 
People  were  in  the  habit  of  going,  we 
never  had  had  as  many  customers  in  a 
single  season  as  that  summer,  and  when  we 
put  the  price  to  15-25-40  people  did  not 
object.  This  taught  us-  the  lesson  never 
to  raise  too  much  at  the  same  time,  and 
when  the  war  came  with  its  higher  prices 
all  over  we  found  it  possible  to  raise  by 
and  by  our  prices  till  now  in  our  better 
class  houses  we  have  prices  of  35-65-95- 
125  cent,  a  scale  of  prices  we  never 
dreamed  of  5  years  ago.  One  thing,  how- 
ever, we  always  explained  to  the  people 
why  we  made  a  raise,  and  we  never  raised 
the  price  more  than  a  few  cents  at  a 
time.  If  you  can  use  some  of  my  experi- 
ence, go  ahead  and  use  it. 

Yours  truly, 

P.  Mounier, 
Manager — Chicago  and  Olympia  Theatres, 
Nijmegen,  Holland. 


Aviators  Aid  in  Exploitation 

THE  first  stunt  in  the  exploitation  of 
the  Geraldine  Farrar  picture,  "  The 
World  and  Its  Woman "  at  the  Casino 
Theatre,  Salt  Lake  City,  w-as  the  distribu- 
tion of  heralds  announcing  the  play  date 
of  the  production  by  an  aviator  flying  at  an 
altitude  of  2,000  feet.  As  this  stunt  was 
new  in  the  territory,  it  was  featured  by  the 
newspapers  as  a  news  stor}^  Both  the 
pilot  and  the  owner  of  the  plane  donated 
their  services  for  the  publicit\'  they  would 
receive  through  the  newspapers. 

Four  music  stores  gave  liberal  window 
displays,  including  a  card  announcing  the 
showing  of  "  The  World  and  Its  Woman  " 
at  the  Casino.  Some  other  good  locations 
were  secured  for  the  placing  of  22  x  28 
photos  of  Farrar.  Three  hundred  window 
cards  were  placed  in  the  ver>-  best  locations. 


December  6 .  1919 


(Exhibitor  Service)  4071 


■WCKEV^T  CBAIVD  TKATKE  '  AU  NEXT  WEEK-Sa  -MRXEY 


A chap  from  the  Chester,  Pa.,  Times 
was  interested  enough  to  come  up  to 
the  ofticc  and  show  us  this  two-page  tie-up 
accomplished  by  the  Grand  Theatre  with 
local  merchants,  to  advertise  "  Mickey." 
We  told  him  that  we  would  use  it,  and 
here  it  is  in  spite  of  the  fact  that  show- 
ing advertising  on  "  Mickey  "  is  getting  a 
bit  passe,  since  the  film  has  played  about 
every  theatre  that  has  a  motion  picture 
machine,  and  therefore  as  a  model  it  won't 
be  of  great  value. 

We  can,  however,  offer  it  as  an  evidence 
of  what  can  be  accomplished  in  co-oper- 
ative advertising.  This  is  a  good  big 
spread  and  our  Chester  man  said  he  stood 
'em  in  line  for  the  picture  showing  as 
they  had  never  been  "  stood  "  before.  The 
main  thing  about  a  tie-up  of  this  sort,  un- 
less worked  too  often  is  the  fact  that  all 
parties  get  the  value  of  big  space  adver- 
tising for  small  space  prices.  No  one  will 
ever  be  able  to  frame  anything  artistic  on 
a  deal  of  this  kind  but  you  do  get  attention 
and  attention  is  the  first  thing  to  consider 
when  you  begin  to  frame  a  display. 


Some  of  the  footprints  on  the  sands  of 
time  are  f>ointed  the  wrong  way. 


THIS  is  the  first  instance  we  have  no- 
ticed where  McCormick  used  the 
teaser  variety  of  advertising  in  his  news- 
paper displays.  In  so  doing  in  this  case 
he  has  chosen  a  very  appropriate  attraction, 
since  this  display  you  will  assume  is  an 
advance  ad  on  Katherine  McDonald  in 
"  The  Thunderbolt." 

Miss  McDonald  is  being  billed  as  "  The 
American  Beauty."    The  use  of  a  draw- 


A 

Woadeiful 
NewStai 
Is  Coming 
To  the  Circle 
Next  Week 
-YouTl  Can 
Her 

The  American  Beauty" 


MCircle 


■•L  Of  THE  JlltKT*RT 


Your   Idea   and  Ours 


ing  of  the  American  beaojy  rose  is  par- 
ticularly good  stuff.  It  does  occur  to  us 
that  in  the  perspective  scene  shown  that 
something  less  suggestive  of  a  distant 
mountain  with  a  rough  country^  leading  up 
to  it  might  not  havp  been  more  fitting. 
T^e  American  bgauty  rose  ,does  not  grow 
in  suc^  a  locale.  However  such  criticism 
as  this  is  hy-per-critical.  This  is  about  the 
higest  type  of  teaser  ad  we  have  ever  seen. 
As  a  rule  we  aren't  so  strong  for  them. 
Exciting  curiosity  may  be  all  right  hut 
we  would  rather  in  most  instances  spend 
our  money  on  a  display  which  tells  some- 
thing rather  than  one  which  asks  some- 
thing. 


Life  does  not  consist  in  holding  a  good 
hand  but  in  playing  a  bad  hand  well. 


THE  New  Isis  of  Topeka,  Kansas,  has 
framed  an  ad  in  this  three  column  by 
ten  inch  display  on  "  The  Last  of  the 
Duanes,"  which  up  to  a  year  or  so  ago 
was  considered  the  proper  thing.  The 
copy  was  first  class,  a  fair  scene  cut  was 


SHOWS— 3:00,  7:15.  9:00 


NEW  ISIS 

nvXKTH  Aim  QDIHGT 


Monday—Tuesday—  Wednesday 

William  Farnum 


In  Zane  Grey's 
Triumphant  Novel 


"The  Last  df  the  Duanes" 


A,  Red  Blooded 
Story  of  Tense 
American  Vift. 

In  '  bi«  rortrm^kl  of  Buck 
J>uaiir.  Ibe  hero  nf  tliis  nirriBe 
TeiM  bordn  life  tal«,  Mr  Pv 


t  hii  < 


bMt. 


TW  t 


F  the 


nian  who  tbrmi(b  no  fault  of 
his  6<rn  it  famd  to  kill  ud 
Hot.  Ij^  herd  viMt  odtUm 
■mid' itirrins  aitoiuaM  notil 
the  falae^cai  of  bia  poution  if 
unpr^ned  on  the-Oovemor  t.> 
the  fn\  b*  lott*— irbo  fuiallr 
wiofl  hito  a*pardon  t&d  happi- 


PATHE  NEWS 


^ratinee,  15c     Evening,  20c  and  30c     Tax  Included 


secured  from  the  producer  and  then  the 
whole  thing  was  placed  up  to  the  printer, 
who  set  it  up  according  to  the  tried  and 
true  formula  of  his  many  years  of  doing 
the  same  thing  over  and  over  again. 

Now  Topeka  is  a  pretty  fair-sized  town 
and  should  be  able  to  come  through  with 
better  mechanical  work  than  this  providing 
the  theatre  manager  insists  on  getting 
something  better.  We  don't  mean  to  say 
that  this  can  be  called  a  bad  displaj'.  It 
isn't.  The  only  thing  which  is  wrong  with 
it  is  that  it  is  too  orthodox.  It  is  just 
another  ad  telling  about  another  picture. 
It  no  doubt  sold  Farnum  in  "  The  Last  of 
the  Duanes,"  but  the  picture  could  have 
been  put  over  better  with  better  advertising. 


.^^ZJiVj   


W.   1  mmmmim 


WE  have  seen  more  good  advertising  on 
"Broken  Blossoms"  than  any  picture 
now  being  given  showings,  unless  it  be  "The 
Miracle  Man,"  but  this  one  by  the  Liberty 
Theatre,  Fresno,  Cal.,  to  our  minds  tops 
every  specimen  we  have  inspected. 

There  isn't  much  use  of  wasting  time 
trying  to  tell  you  why  we  think  this  is  so 
good.  It  is  reproduced  for  your  own  in- 
spection. Somebody  did  a  lot  of  work  on 
it  and  the  result  is  a  display'  which  we  l^bel 
100  per  cent  without  question.  Our  only 
regret  is  that  every  exhibitor  who  plays 
"  Broken  Blossoms  "  won't  be  able  to  copy 
it  for  his  display.  In  size  this  was  five 
columns  by  fifteen  inches. 


Home- — the  place  where  we  are  treated 
best  and  grumble  most. — Trotty  Veck. 


THE  Strand  of  Cincinnati  is  responsible 
for  this  display  on  "  The  Country 
Cousin"  which  was  three  columns  by  six 
inches.  It  is  certainly  very  classy,  a 
mighty  fine  example  of  the  intelligent  use 
of  the  pen  for  display  work. 
We  rather  doubt  if  we  would  have  taken 


4072        (Exhibitor  Service) 


Motion  Picture  News 


Looking    Over    the  Ads 


pains  to  herald  Miss  Hammerstein  as  a 
new  star,  since  the  movie  crowd  doesn't 
take  any  too  kindly  to  new  comers,  having 
learned  that  many  a  touted  headliacr 
wasn't  so  much  and  preferring  to  sec  the 
tried  and  true.  Also  if  this  is  Miss  Ham- 
merstein's  first  appearance  in  Cincinnati 
we  would  have  endeavored  to  grab  some 
small  film  which  would  serve  to  bolster 
up  the  box-office  end  of  the  bill.  The 
Strand  is  also  using  Franklin's  orchestra 
pit  idea.   

Every  black  sheep  was  somebody's  pet 
lamb  once.   

THIS  was  a  pretty  nice  little  display, 
three  columns  by  eight  inches,  which 
the  Walnut  of  Cinciiniati  used  to  adver- 
tise "A  Woman  of  Pleasure"  and  "The 
Hayseed,"  'billing  them  as  a  double  at- 
traction. 

We  notice  that  quite  a  lot  of  exhibitors 
are  giving  Arbuckle's  comedies  the  head- 
lines, especially  when  the  feature  booked 
is  not  so  strong  as  a  box-office  bet.  In 
fact  we  believe  this  is  a  nice  way  to  get 
a  weak  p'cture  by  and  not  have  business 
slump.  We  do  not  mean  to  infer  that 
Blanche  Sweet  is  to  be  classed  as  a  poor 


The  Eittt  of  th?  tieu?  BlandiaS\uocl  produclionr^ 
She  craved  fine  fedtheif  and  she 
married  to  gel  llj(5'm.What'  she  col  was 
a  trip  toZula.llhe  land  of  few  KaXhaxs. 


about  a  plamp  boy,  a  pretty  girt  out 

a  sUinnif  chip  on  a  farm  - 
DATUE  NEWS  -  PDIZMA  PILMS 


box-oflicc  star,  since  \vc  know  that  she  has 
a  big  f(  11(  wing. 

Relative  to  the  display  itself,  we  would 
suggest  that  if  you  are  going  to  use  this 
for  a  model  that  you  buy  about  an  inch 
more  spac  \  This  looks  a  bit  crowded. 
Aside  fn  m  that  we  call  it  a  very  effect- 
ive d'spla.v.   

Don't  get  discouraged.  It  is  often  the 
last  key  in  the  bunch  that  opens  the  lock. 
— Trolly  Veck.   

'T'^HIS  wasn't  the  largest  display  in  the 
A  copy  of  the  Baltimore  Sun,  from 
which  it  was  taken,  but  it  seemed  to  stick 
out  on  the  page  as  no  other  ad  did,  so  we 
selected  it  for  these  pages,  and  since  have 
been  looking  it  over  carefully  to  see  just 
what  made  it  so  prominent.  Our  conclu- 
sion is  the  usual  design  with  its  bold  black 
border. 


LIWLEXINCTONST 


At  any  rate  it  advertised  "  The  \  cn- 
geance  of  Durand "  right  well,  especially 
as  a  "first  glance"  display.  We  do  not 
know  what  the  quoted  sentence  beginning 

with  "  Dear  mistress  "  refers  to,  but 

it  serves  to  arouse  curiosity  about  the  story 
of  the  feature.  We  are  inclined  to  think 
that  if  we  were  going  to  advertise  this 
feature  we  would  bill  this  from  the  Rex 
Beach  angle  rather  than  the  star  side. 
From  the  numher  of  good  pictures  that 
have  been  made  from  the  Beach  novels, 
the  author's  name  now  means  a  great  deal 
to  movie  fans.  At  a  casual  glance  the  fact 
that  this  is  a  Beach  story  might  be  over- 
looked in  the  way  the  Picture-Garden  has 
mentioned  this  important  item.  In  size 
this  display  was  two  columns  by  six  inches. 


"  Rcmonber  the  kettle — though  up  to  i'/.s 
neck  in  hot  water  it  continues  to  sing." 


THERE  is  a  certain  distinctiveness  about 
the  Imperial's  (San  Francisco,  Cal.) 
advertising  which  places  it  in  a  class  by 
itself.    A  certain  style  of  type  is  always 


used  and  the  general  layout  is  always  the 
same.  For  the  "  Eyes  of  Youth  "  engage- 
ment a  little  larger  space  than  usual  has 
been  purchased  and  rather  more  care  has 
been  taken  in  the  framing  of  the  display. 
This  hand-drawing  of  Miss  Young  is  es- 
pecially good.  The  Imperial  artist  has 
outdone  himself  in  this  connection.  As 
for  the  type  matter,  that  is  also  to  be  com- 
mended. Having  a  subject  on  which  super- 
latives are  not  wasted  this  strong  personal 
recommendation  for  "  Eyes  of  Youth "  is 
probably  the  correct  angle  on  which  to 
work.  A  little  idea  of  the  story  of  the 
picture  is  given  which  is  also  correct,  since 
the  title  itself  is  not  very  illuminating. 
This  ad  certainly  looks  clean  and  classy. 
It  was  four  columns  wide  by  ten  inches 
deep.   

What  some  men  are  wont  to  call  a  clean 
profit  is  often  the  result  of  a  dirty  trans- 
action.   

WE  have  elsewhere  in  this  section  given 
an  Imperial,  San  Francisco,  Cal., 
display  most  favorable  comment,  but  can't 
be  so  charitable  with  this  one  on  "  Male 
and  Female."  The  most  favorable  thing 
we  see  in  the  whole  layout  is  the  fact  that 
it  is  quite  a  ways  out  of  the  ordinary,  too 
far  out  according  to  our  idea.  In  criti- 
cism, we  would  start  first  with  calling  at- 
tention to  the  fact  that  the  title  of  the  film 
is  not  given  the  headlines  and  certainly 
this  is  the  best  bet  for  billing.  Xext  is  the 
use  of  the  cuts  and  their  quality.  They 
tell  no  storj'  nor  yet  would  the  reader  be 
able  to  recognize  the  persons  thej-  are  in- 
tended to  represent.  • 

The  producers  of  this  feature  have  with- 
out doubt  paid  a  wad  of  money  to  get  the 
picture  rights  to  J.  M.  Barrie's  dramatic 
success,  "  The  Admirable  Crichton,"  from 
which  this  feature  was  made.  They  chose 
to  call  it  "  Male  and  Female "  but  that 
doesn't   mean   that   the   exhibitor  should 


THEN-'  NO  W-  AL  WA  YS 

There  will  eoej  be  the  battle  of  the  icxei 

In  hit  Iremendoui  pidwc.  "MALE  ASD  FEMALE."  Cedl  B. 
D<  Mille  has  laifen  two  magnificent  $fiedmeru  of  youth  and  wocen 
around  than  a  lizminous  tale  of  the  ci(y  and  the  jangle 


GLORIA  SWANSON 


As  the  Lady  Mary,  who  is  to  learn  thai  the  hands  are  mt  only  io  be 
manicured  but  to  wor^  with — that  heads  are  not  only  io  be  dressed 
but  to  thirJt  uith — that  hearts  are  not  only  to  beat  bat  to  hoe  with 

THOMAS  MEIGHAN 


The  exceedingly  good  laol(ing.  pMotophkal  hatler,  tcho  believo 
that  if  all  were  to  retam  h  naiare  the  lame  man  might  not  be  matter 
or  the  tame  man  slave.    Nature  would  deade  that 

ll  isa  picture  that  both  the  crilicai  md  the  ancritio^  tpiU  adrrare- 

ly e  cannot  toe  strongly  emphamxe  tfie  anporimtee  of  being  mOled 
at  the  tiartirtg  time,  in  courtesy  to  others  and  bi  ra6oe  Is  yome/co. 
Remember  the  hours:  1:15—3:20-5:20-7:2^9:30 


^mpericrl 


December  6  ,  i  p  i  p 


(Exhibitor  Service)  4073 


<  vcrlook  the  box-otVice  angle  of  Barrie's 
iKimc  and  of   the   reputation  which  this 

articular  play  has.  Next  to  be  considered 
1-  the  fact  that  in  the  Babylonian  episode 
arc  some  most  gorgeous  scenes  which 
I  rand  the  picture  as  a  spectacle.  The  fea- 
ture is  in  nine  reels  and  is  a  real  super- 
i  roduction,  yet  the  Imperial  billing  would 
•  t  carry  the  idea  that  it  was  anything  out 

;  the  ordinary. 

If  we  were  going  to  frame  a  display  for 
this  feature  we  would  bill,  first  the  title, 

oond  the  author  and  the  play  from  wh  ch 

was  adapted  and  next  Cecil  B.  De  Mille, 
and  then  the  other  things  which  present 
c ipportunitics  for  selling  talk. 

We  want  to  compliment  the  Imperial  ad 
man  on  one  thing,  however,  and  that  is 
the  catch  line  at  the  top.  He  started  off 
like  a  house  afire  to  frame  something 
mighty  good  but  didn't  get  farther  than 
•he  first  line.    That  is,  this  is  the  way  it 

iks  to  us.  In  size  the  display  was  three 
•  lumns  hv  ten  inches. 


Reading  often  makes  a  man  full  of 
■rds  he  eannot  pronounce. 


S BARRETT   McCORMICK  has  used 
•  a  still  of  the  most  melodramatic  scene 
in  "  The  Girl  From  Outside  "  and  one  of 
he  girl  herself  and  tied  a  bit  of  the  frozen 
rth  on  to  the  bottom  of  his  display  and 
\  olved  the  best  ad  we  have  seen  on  this 
Rex  Beach  picture. 
The  dramatic  action  depicted  commands 


attention,  the  selling  talk  explains  it  and 
then  comes  the  announcement  of  the  title 
and  author.  You  will  notice  that  the  Cir- 
cle d'dn't  bother  to  mention  actors  in  this 
display  which  we  believe  is  the  correct 
thing  with  a  Rex  Beach  story.  Title  and 
author  would  overshadow  even  a  very 
well  known  star.  In  size  this  ad  was  four 
columns  by  ten  inches.  Again  McCor- 
mick  gives  his  smaller  numbers  mention. 


//  ignorance  were  bliss  there  would  be 
more  happiness  on  earth. 


T_T  ERE  is  an  ad  which  would  make  two 
A  -I  pretty  good  displays.  Beginning 
with  a  producers  cut  the  Sun  Theatre  of 
Omaha   had   a   conventional   display  for 


How  Exhibitors  Advertise 


iAvenij  Eopvioodj  Hilarious  Farce. 


Come 
Early 


A  Hysterically .  FunnLj 
(f  V/onderfuLty  Human 
Tlatj  uiith.  CoMpLUationj 
Compromises,  a  marVeL- 
oas  CocktaiL-'&  aKick! 


Come 
Early 


All  Omaha  Wili 

Shriek  With 
Laughter  at  this 
Whirlwind  Farce 


In  fact — everybody  will  be  down  to  kc  the 
play  with  the  elevator  cocktail  and  the  tky  the 
limit  of  joy!  When  you  get  a  block  away  from 
the  Sun  li*ten  for  a  regular  earthquake  of 
laughter! 


^  Joy  Forecast 

for  the  Sun  this  week 


"FAIR  and 
WARMER" 

"It  Can't  Be  Otherwiie!" 

STARTS  TODAY! 


"  Fair  and  Warmer  "  to  which  it  only 
needed  to  add  the  theatre  and  date  line. 
Then  it  began  again  on  its  own  hook  and 
evolved  a  good  fair  type  display,  in  fact 
the  best  of  the  "  two  "  ads.  The  cut  men- 
tioned is  one  of  the  sort  which  are  hard  to 
make  additions  to  and  still  have  a  display 


look  well,  since  it  is  complete  in  itself. 
Even  a  name  and  date  line  added  to  it 
doesn't  fit. 

In  the  "Joy  Forecast"  paragraph  the 
Sun  has  conceived  something  rather  orig- 
inal. However  if  we  had  been  going  to 
use  the  cut  and  this  selling  talk  we  v.ould 
have  placed  it  directly  under  the  cut,  set 
it  up  in  smaller  type,  perhaps  italics,  taken 
a  knife  and  cut  the  lower  line  of  the  rule 
in  the  box  off  and  then  used  rule  to  in- 
close all  added  material  in  a  box. 

This  in  size  was  two  columns  wide  by 
sixteen  inches  in  depth.  We  would  say 
that  nearly  half  of  the  display  is  wasted 
space  except  in  so  far  as  the  value  of  a 
big  space  goes.   

.Sign  in  front  of  a  movie  show — Gcral- 
dijic  Farrar  supported  for  the  first  time  by 
her  husband. — Topics  of  the  Day.  i 


T  T  ERE  is  a  four  column,  fifteen  inch 
-»■  d'splay  on  "  Sundown  Trail  "  by  the 
Strand,  Tacoma,  Wash,,  that  has  pretty 
nearly  the  100  per  cent  label  and  we  don't 
know  but  quite.  It  begins  with  a  para- 
graph of  selling  talk  that  is  quite  in  tune 
with  the  quality  and  type  of  the  picture, 
bills  the  star  and  title  in  an  ideal  way, 
shows  two  action  scenes  from  the  produc- 


Tfe«  al**^  al  tk»  "tamlumm  Tear*  (ata 
Ma  tka  blaatf.  II  aVaMlataa  awa-aaaa 
tita  fW  that  laipalM  aaapla  la  «a*h  haatf- 
laaa  Ufa  rrlnlt<*a  aauatPT  aaahtafl  gal*— 
an4  la  Had— af  maat  af  Iham  <U— lotaepf , 
■Wteka^naaft  kaarlAraaka  tbal  vara 
a  'pirtaf  Ma'a  *ari4. 


SCENIC 

COMEBr 


lion  and  has  lots  of  white  space.  What 
else  can  be  requ'red  in  advertising? 

This  is  mighty  good  advertising  on  a 
mighty  good  feature.    It  is  worth  clipping-^ 
for  a  model  along  which  to  frame  other 
displays  even  if  you  arent's  going  to  play 
"  Sundown  Trail." 


The  only  thing  which  can  cheat  some 
people  out  of  the  last  word  is  an  echo. 


4074       (Exhibitor  Service) 


Motion  Picture  News 


Comment  and  Criticism 


KERRIGAN  ^K'/n^c^-^'''-* 


THE  R I  ALTO  ii^.^r,9K 


WE  wouldn't  call  this  page  display  a 
tie-up  with  Dayton,  Ohio,  merchants 
good  advertising,  for  "A  White  Man's 
Chance,"  but  we  would  consider  it  pretty 
fair  publicity  for  Sieferts  Rialto  Theatre, 
which  perhaps  is  the  same  thing. 

The  reason  we  differentiate  is  because 
by  grabbing  the  top  of  the  page  for  the 
theatre  name  cut,  Mr.  Seifert  has  sold  the 
Rialto  Theatre  by  his  big  head  line. 

When  it  comes  to  selling  the  Kerrigan 
film  he  hasn't  done  so  well.  The  eight- 
point  in  the  centre  is  too  long  and  too  com- 
tnonplace  to  bid  for  any  great  amount  of 
Treading.  When  this  display  is  reduced  to 
our  columns  this  portion  just  mentioned 
will  be  too  fine  to  be  readable,  but  as 
stated,  it  isn't  worth  copying. 

In  the  lower  half  of  the  display  Mr. 
Seifert  has  used  three  cuts.  One  is  of 
Kerrigan,  the  two  others  are  local  artists 
who  appear  on  the  Rialto  bill. 

At  first  glance  you  would  think  that 
they  were  in  support  of  Kerrigan.  Ref- 
erence to  "  Dangerous  Nan  McGrew "  is 
rather  disjointed.  It  begins  one  place  and 
ends  somewhere  else  and  repeats  itself. 
Looking  at  this  display  for  first  impres- 
sions one  gets  this.  The  Rialto  and  Ker- 
rigan's name  and  a  cut  of  him.  That  is 
not  enough  for  a  full-page  display. 

If  we  had  been  going  to  tie-in  for  this 
page  we  would  have  kept  on  going  and 
secured  a  couple  of  more  local  ads  to 
fill  out  the  page  in  depth  and  confined  our 
talk  about  the  films  and  musical  program 
to  the  center  columns,  the  way  the  Rialto 
started  to  do.  We  are  using  this  display 
because  it  is  a  pretty  good  example  for 
what  not  to  do  when  you  try  co-ot)erative 
advertising.  Of  course  you  can't  get  away 
from  the  fact  that  in  this  big  space  every- 
body came  in  for  some  good  pubHcity  at 
a  small  price. 


WE  don't  know  whether  to  call  this  dis- 
play on  "  Loot  "  good  or  bad.  It  is 
certainly  novel  and  different  but  someway 
it  doesn't  seem  to  balance  nor  does  the 
best  exploitation  bet  the  feature  has  the 
title  stand  out  so  it  will  be  noticed  at 
first  glance.  We  are  of  the  opinion  that 
if  the  Tudor  (Atlanta,  Ga.)  had  placed 
his  case  of  jewels  on  a  table,  thereby  giv- 
ing him  an  opportunity  to  get  a  black 
background  he  would  have  accomplished 
more  than  he  has  here.  He  could  then 
have  shaded  his  arm  and  hand  which  is 


WEEK  OF  NOV- 5 


Sopported  by  a  Great  Cast 
of  UniTersal  Pbjers 


Pott  BYAprwuBferiEDrfecHE.- 

^abelTaliafcqdo 
^    RODLRT  EdE/XDN  m 

WITH  ACAST  Of  CTA5E  JTARI 
SPECIAL  /rSOJIC  BY  TODon  ORCHtrrRA 


m 

reaching  for  the  jewels.  As  an  idea  this 
was  first  class  but  we  sort  of  think  that 
the  Tudor  fell  down  in  developing  it.  Here 
is  another  chap  who  has  thought  Frank- 
lin's "  orchestra  pit "  idea  was  good 
enough  for  borrowing.  In  size  this  display 
was  three  columns  wide  and  twelve  inches 
deep.   

"  Go  often  to  the  house  of  thy  friend 
for  iveeds  choke  up  the  unused  path." 


"A  toast — Friendship — may  differences 
of  opinion  only  cement  it." 


THE  Plaza  Theatre,  San  Diego,  Cal., 
didn't  have  much  to  do  with  the  dis- 
play we  are  showing  you  here  on  "  The 
Life  Line,"  since  most  of  it  is  producer's 
cut,  but  they  did  grab  an  advertising  angle 
which  is  worth  remembering  by  any  man- 
ager who  has  a  house  within  reading  dis- 
tance of  a  big  city. 

You  will  notice  the  paragraph  at  the 
right-hand  corner  of  the  Plaza  display, 
which  states  that  "The  Life  Line"  broke 
all  records  at  Grauman's. 

Now  Grauman's  has  a  great  reputation 
all  over  California  and  there  can  be  no 


MAURICE  TOURNEUH 

"THE  LIFE  LIKE" 

JNDED  OH      j  I 


COMING 
SUNDAY 


8m  Tomorrow  I  Dm 


The  Picture  That  Brokf 
Every  Attendance 
Record  at  Grauman's 
.Million  Dollar  Theatre 


doubt  that  advertising  the  feature  this 
way  was  a  most  convincing  way  of  mak- 
ing San  Diego  people  think  that  it  was 
something  out  of  the  ordinary,  as  it  would 
naturally  follow  that  a  feature  which 
breaks  house  records  must  be  a  good  one. 
Therefore  Plaza  fans  when  they  read  about 
the  Grauman  -  engagement  stopped  saying 
to  themselves,  "Who  is  the  star,"  etc.,  and 
began  making  plans  to  see  it.  In  other 
words,  Grauman's  prestige  gave  the  feature 
a  prestige  it  did  not  have  of  itself,  since 
that  aside  from  Tourndur's  name  there 
wasn't  so  much  to  recommend  it  to  the 
average  picture  patron.  The  feature  did  a 
great  business  at  the  Plaza  and  the  man- 
agement believes  that  it  was  the  Grauman 
mention  which  did  a  lot  toward  getting  it 
started. 


Entertains  Trade  /ournal  Scribes 

TOM  MOORE  the  Washington  ex- 
hibitor entertained  New  York  trade 
journal  scribes  with  a  dinner  at  the  Na- 
tional Press  Club,  the  Capitol  citj''s  "holy 
of  holies "  Saturday  evening,  Nov.  1st. 
A  trio  journeyed  to  Washington  for  the 
event.  They  were  J.  H.  Allicotte  from 
Wid's  Daily,  Charles  E.  Hasting  managing 
editor  of  the  Exhibitors'  Trade  Review 
and  the  director  of  the  Exhibitors'  Service 
Bureau  from  the  Motion  Picture  News, 
Inc.  The  Motion  Picture  World  was 
represented  by  Clarence  L.  Linz,  the 
World's  Washington  correspondent. 
Washington  newspaper  men  were  also 
Mr.  Moore's  guests  at  the  function.  Speak- 
ing personally  and  judging  from  what  we 
observed  "  a  good  time  was  had  by  all." 


//  you  are  bound  to  say  mean  things,  go 
down  in  the  cellar  and  talk  to  yourself. 


Hinges  of  friendship  never  grow  rusty. 

A  man's  true  wealth  is  the  good  he  does 
in  the  world.   

He  is  wise  who  knows  when  to  speak 
his  mind  and  when  to  mind  his  speech. 


December  6  ,  i  9  i  9 


(Exhibitor  Service)  4075 


Goodman  and  the  Daily  News 
Have  a  Party 

THERE  is  one  sort  of  a  production 
where  Young  America  is  to  be  con- 
sidered first,  last  and  all  the  time,  and 
that  is  the  serial.  If  you  figure  that  you 
don't  want  children  in  your  house  don't 
book  serials,  and  if  you  overlook  them 
when  advertising  a  serial  production,  you 
may  blame  yourself  if  the  picture  doesn't 
make  money  for  you.  Children  seem  to 
inherit  a  love  for  the  melodramatic  which 
is  usually  to  be  found  in  the  continued 
subjects.  The  same  sort  of  appeal  which 
has  made  the  five-cent  library  of  "Diamond 
Dick"  novels  such  a  success,  is  to  be  found 
in  the  serial  picture.  Without  arguing 
whether  or  not  this  is  a  good  thing  for 
a  child,  we  jump  to  the  fact  that  serials 
are  made  and  children  like  them,  which 
brings  the  paramount  question  up  to  the 
wise  showman,  as  how  to  get  the  young- 
sters interested  in  the  first  chapter. 

In  this  department  the  experience  of 
Barney  Goodman,  manager  of  the  Frolic 
Theatre,  San  Francisco,  will  be  found  inter- 
esting. At  least  he  has  given  a  lesson 
to  the  M.  P.  industry  and  showmen  by 
getting  a  flying  start  on  "  The  Midnight 
Man,"  which  stars  James  J.  Corbett. 
Goodman  wanted  the  men  of  to-morrow 
to  see  this  serial,  because  they  could  tell 
Dad  and  some  day  tell  their  children  of 
having  seen  a  real  champion  on  the  screen. 

So  he  obtained  the  co-operation  of  "San 
Francisco  Daily  News"  and  together  a 
'Tdd"  party  was  given.  A  week  prior  to 
the  running  of  the  first  episode,  the  one 
with  which  Goodman  expected  to  make  the 
winning  one,  newspaper  stories  of  Jim 
Corbett  and  his  picture  were  run  and 
coupons  were  printed.  Saturday  morning 
was  the  day  set  for  the  party.  Every  boy 
and  girl  who  had  clipped  the  coupon  and 
presented  it  with  a  penny  for  war-tax  was 
admitted,  and  the  photographs  accompany- 
ing this  article  testify  as  to  whether  any- 
one came  to  Goodman's  party. 


Here  they  are,  all  ready  to  attend  the  Daily  News  {San  Francisco)  parity  at  the 

Frolic  theatre 

Suburbans  Come  In  For  Special 

Stunt  To  Boost  "Miracle  Man  " 


THE  twenty  or  more  suburban  theatres 
in  Greater  Cincinnati  which  booked 
"  The  Miracle  Man "  to  follow  shortly 
after  the  first-run  downtown  showings 
(which,  by  the  way,  extended  over  three 
weeks)  came  in  for  some  special  exploita- 
tion help  that  did  much  to  make  their 
engagements  big  successes. 

Incidentally,  this  is  one  of  the  few  times 
where  the  smaller  houses  were  given  the 
direct  benefit  of  a  special  stunt  to  help 
them  along.    The  Publicity  Department  of 


Kid  "  party  by  the  Daily  News  of  San 

Barney 


Francisco,  at  the  Frolic  theatre,  managed  by 
Goodman 


Famous  Players-Lasky  Corporation,  Cin- 
cinnati exchange,  secured  the  cooperation 
of  the  Cincinnati  Post  in  putting  over  a 
novel  stunt  that  gave  the  small  theatres 
publicity  for  a  number  of  days,  with  every 
one  of  the  theatres  and  dates  of  "  The 
Miracle  Man "  showing  being  mentioned 
daily. 

The  plan  is  this :  The  Post  offered  a 
free  ticket  to  see  "The  Miracle  Man"  at 
the  nearest  theatre  to  any  person  return- 
ing a  lost  article  advertised  in  the  Post 
classified  "  Lost  and  Found  "  columns.  It 
also  ofTered  a  ticket  to  those  who  placed 
a  "  Found  "  ad  in  the  Post  which  restored 
a  lost  article  to  the  owner.  The  fact  that 
The  Miracle  Man  believes  in  everybody's 
honesty  make  the  link-up  logical  and  the 
Miracle  Man's  search  foi"honest  people  in 
Cincinnati  caused  much  comment.  Each 
day,  with  the  announcement  of  the  Post's 
offer,  the  list  of  suburban  theatres  booking 
"  The  Miracle  Man "  was  run  with  the 
dates  of  the  showings.  Mr.  Calhoun,  clas- 
sified ad.  manager  of  the  Post,  gave  hearty 
cooperation  in  making  the  stunt  a  big  suc- 
cess. 

Each  day,  when  honest  persons  reported 
their  finds  interesting  human  interest 
stories  were  run  in  the  Post,  each  of 
course  being  an  endorsement  of  the  value 
of  the  Post's  classified  ad  page,  but  at 
the  same  time  calling  attention  to  "  The 
Miracle  Man "  and  that  so-and-so  was 
given  a  ticket  to  the  "  Blank "  theatre, 
which  is  near  her  home.  The  stunt  ex- 
tended to  every  suburb  of  Cincinnati,  to 
Newport,  Covington,  Bellevue,  Latonia,  and 
Dayton,  Ky.  and  to  Norwood,  Lockland, 
Glendale,  Ohio  —  all  surrounding  towns 
adjacent  to  Cincinnati. 


4076       (Exhibitor  Service) 


Motion  Picture  News 


One  of  S.  Barrett  McConiiidk's  stage  settings  which  was  used  recently  at  the  Circle, 

Indianapolis 

McCormick  Stages  a  Prologue 

With  Two  Objectives 


S BARRETT  McCORMICK'S  greatest 
•  exhibiting  reputation  lies  in  his  ability 
to  frame  advertising  displays  that  make 
the  ordinary  stuff  look  like  circus  posters 
but  it  is  not  to  be  inferred  that  the  Circle 
showman  doesn't  specialize  in  other 
branches  of  exploitation  as  well. 

The  managing  director  of  the  Circle 
Theatre,  Indianapolis,  Ind.,  took  a  differ- 
ent course  than  those  which  he  has  been 
travelling  in  the  interest  of  the  exploitation 
of  various  features  he  has  been  presenting 
at  the  Circle  when  he  recently  designed  an 
Anniversary  Program  that  would  carry  a 
thought  about  the  picture  he  was  present- 
ing. 

"  I  had  intended  all  along  to  use  an  un- 
usually mythical  idea  for  the  prologue  on 
Anniversary  Week,"  said  Mr.  McCormick. 
"  However  when  the  opportunity  of  doing 
something  in  the  interest  of  the  picture  I 
was  showing  presented  itself,  I  quickly 
seized  upon  it  as  an  added  feature  and 
a  money-making  advantage  for  the  house. 

"  To  those  who  know  the  story  of  Mary 
Pickford's  '  The  Hoodlum,'  it  will  be 
readily  seen  that  the  thought  of  the  story 
pertains  to  a  rich  girl  who  suddenly  es- 
chews her  wealth  and  lives  with  her  father 
in  the  tenement  district." 


Paints  Fine  Picture  For  Film 
Showing 

"C^OR  years  a  feature  of  the  Denver  Sun- 
day  Post  have  been  the  paintings  of 
Paul  Gregg,  noted  chiefly  for  his  splendid 
water  colors  of  Indian  life. 

So  when  Manager  Ellison,  of  the 
Princess,  booked  "  Told  in  the  Hills  "  for 
his  theatre  he  linked  up  with  Gregg  in  a 
full-page  painting  on  the  magazine  section 
of  the  Sunday  Post,  painted  from  stills  of 
the  picture.  Gregg  never  executed  a  better 
work  of  Indian  life  than  this,  the  express- 
ion and  coloring  being  superb.  The 
picture  was  framed  and  hung  in  the  lobby 
during  the  run  of  the  film. 


McCormick's  idea  to  use  this  analogy  at 
first  resolved  itself  into  the  thought  that 
he  could  make  the  Goddess  who  was  in- 
habiting the  pedestal  of  Prid  ,  step  down 
from  her  perch  and  reside  among  those  of 
the  lower  classes.  However,  he  saw  a 
better  chance  for  carrying  out  the  theme 
of  "  The  Hoodlum,"  by  an  interpretative 
dance  performed  by  a  local  favorite  of 
Indianapolis. 

The  girl  at  first  danced  the  steps  of  the 
haughty  and  going  through  the  series  of 
terpischorean  evolutions  became  the  love- 
able  girl,  just  as  Amy  Burke,  at  first  the 
rich  grand-daughter  of  a  millionaire,  later 
became  the  poor  tenement  girl,  in  love  with 
life  in  general. 

The  idea  of  the  dance  was  a  distinct 
novelty  and  was  greatly  lauded  by  press 
and  public. 

With  First  Run  Theatres 
on  page  4084 


New  Exploitation  Idea  for 
Roosevelt  Film 


A  N  exploitation  idea  for  "  Our  Teddy," 
the  Roosevelt  film,  originates  from 
South  Dakota,  where  the  plan  was  given 
its  initial  tryout  in  Doland,  a  town  of  500 
population,  when  Exhibitor  F.  D.  Riley 
played  "  Our  Teddy "  to  two  days  of 
capacity  business  after  enlisting  the  co- 
operation of  the  American  Legion. 

The  American  Legion  chapter,  which  was 
in  need  of  funds,  was  quick  to  take  ad- 
vantage of  the  opportunity  to  fatten  its 
treasury  and  place  it  in  a  better  position 
to  look  after  the  needs  and  interests  of 
the  returned  soldier. 

Of  course,  Mr.  Riley  gave  a  percentage 
of  the  receipts  to  the  American  Legion, 
but  the  amount  above  that  was  "  velvet " 
for  him. 

The  publicity  he  derived  through  this 
kind  of  co-operation  was  the  best  poss'ble 
type  he  cculd  hope  to  gain  for  the  showing, 
and  the  results  were  better  than  they  would 
have  been  had  he  presented  the  picture  in 
the  everj'-day  manner. 

He  not  only  gained  in  bigger  box-office 
receipts,  but  he  had  an  opportunity  to 
show  his  patriotism  in  a  substantial  way, 
winning  the  undivided  support  of  Ameri- 
can Legion  members. 

The  production  was  a  most  appropriate 
one  from  the  point  of  view  of  the  Amer- 
ican Legion,  inasmuch  as  it  dealt  with  the 
life  of  a  former'  soldier,  statesman  and 
president. 

Believing  that  the  picture  affords  some 
wonderful  propaganda  and  financial  pos- 
sibilities to  both  American  Legion  chap- 
ters and  exhibitors,  the  producer  has  since 
the  Doland  showing  been  able  to  line  up 
showmen  and  legion  chapters  in  a  dozen 
other  Xorth  and  South  Dakota  towns  for 
similar  mutually  profitable  engagements. 
In  each  instance  the  efforts  have  resulted 
satisfactorily  to  the  exhibitor  and  the 
soldiers. 


The  less  a  man  knows  the  easier  it  is 

to  conz'incc  him  that  he  knox^-s  it  all. 


Two  scenes  from   the  Circle,  Indianapolis.  Anniversary   Week  prologue  recently 
staged  by  managing  director^  S.  Barrett  McCormick 


December  6 ,  1919 


(Exhibitor  Service) 


4077 


ill   ■  Will 

MOORES  GARDEN  THEATRE 


Not  So  New  But  as  Effective  as 
Ever 


ANOTHER  prize  winner  in  the  Holah 
contest  lor  exploitation  schemes  ex- 
plained several  times  in  these  columns  is 
H.  O.  Beardsley.  owner  and  manager  of 
Beardsley  Theatre.  Red  Oak,  Iowa.  He 
opened  his  advertising  campaign  for  Mary 
Pickford  in  "The  Hoodlum"  with  a  pul)- 
licity  story  that  told  local  theatre-goers  of 
the  improbability  of  it  being  shown  in  Red 
Oak  because  of  the  demand  for  it  from  the 
larger  cities.  This  was  followed,  two  days 
later,  by  another  newspaper  story  which 
stated,  as  a  news  item,  that  Mr.  Beardsley 
was  making  a  special  trip  to  Omaha  in  an 
efFort  to  procure  it.  Two  days  later  the 
paper  published  a  telegram  from  Mr. 
Beardsley  announcing  that  he  had  been 
successful. 

Extensive  newspaper  and  billboard  space 
was  then  used.  Upon  his  return  he  visited 
all  ministers  in  the  territory  and  told  them 
of  the  good  such  a  picture  does.  Several 
of  them  accepted  his  invitation  to  attend 
the  opening  performance.  After  the 
screening  they  signed  statements  boosting 
it,  which  Mr.  Beardsley  used  in  his  ad- 
vertising the  following  morning.  The 
Mayor  also  was  induced  to  attend  and  sign 
a  statement.  Local  merchants  were  per- 
suaded to  hold  special  Pickford  and  Hood- 
lum sales  in  return  for  free  advertising  of 
the  sales  on  the  Beardsley  Theatre  screen. 
A  girl,  wearing  a  costume  that  duplicated 
one  worn  by  Amy  Burke,  sold  Pickford 
songs  by  house  to  house  canvassing.  A 
singer  in  the  theatre  featured  the  same 
songs  and  sold  them  for  days  prior  to  open- 
ing, mailing  list  was  used  extensively,  and 
cut-outs  of  three  sheets  mounted  on 
beaver  board  w-ere  placed  in  business  sec- 
tions. He  gave  a  special  children's  show- 
on  the  morning  that  the  ministers'  endorse- 
ments appeared  in  his  advertising. 


front  vieiK.'  of  the  Gardoi  theatre,  IVashiugtoii,  D.  C,  while  "  Soldiers  of  fortune  " 

was  the  attraction 

Teaser  Campaign  and  Local 

Color  Win  For  Moore 


NO  1  an  authority  on  advertis'ng  than 
R.  E.  Pritchard,  director  of  adver- 
tising and  publicity  for  the  Ailen  Theat.c 
Enterprises  of  Toronto,  Can.,  said  to  you 
last  week  in  his  article  on  the  efficiency 
of  the  teaser  style  of  exploitation  that 
"  G'ven  a  humorou.s  or  at  least  a  light 
subject  the  teaser  method  of  advertising 
will  pay  provided  there  is  a  real  idea  be- 
h-nd  it.  But  there  must  be  some  real 
idea  to  be  developed :  once  you  start  forc- 
ing this  sort  of  exploitation  it  loses  its 
punch." 

We  do  not  use  these  columns  for  a 
place  to  air  our  ideas.  Rather  do  we  at- 
tempt to  make  it  exclusively  what  it.s  title 
implies,  a  service,  leaving  the  advancing 
of  theories  to  others.  We  are  constrained, 
however,  in  this  instance  to  step  out  of 
our  role  long  enough  to  concur  with  Mr. 
Pritchard,  excepting  however  his  statement 
concerning  limiting  the  subjects  for  teaser 


The  uardcn  theatre,  Washington,  during  the  showing  of  "  Soldiers  of  fortune 


methods  to  "  humorous  or  at  least  a  light 
;.ubject."  Mr.  Pritchard  summed  up  his 
argurmcjit  in  the  sentence  which  says : 
"  there  must  be  a  real  idea  behind  the 
teaser  campaign." 

That  you  may  judge  for  yourself  whether 
this  is  true  we  append  herewith  the  ex- 
perience of  Tom  Moore  of  Washington, 
who  has  just  completed  a  three  weeks  run 
on  "  Soldiers  of  Fortune  "  at  his  Garden 
theatre  in  which  the  teaser  method  of 
exploitation  was  employed. 

The  advance  advertising  was  a  "  teaser  " 
reading:  "Sold  For?"  which  after  five 
days  we  developed  into  "  SOLDIERS  OF 
FORTL^NE "  adding  the  name  of  the 
theatre.  The  "  Sold  For?"  teaser  was 
used  in  this  shape  daily;  six  of  the  cuts 
scattered  through  the  news  pages  of  the 
newspaper  selected.  No  more  than  one  to 
each  page  and  each  page  to  be  up  in  the 
front  of  the  paper.  The  reports  indicate 
that  all  classes  of  people  in  the  Capitol 
city  talked  about  this  query  ad  and  waited 
to  see  what  the  mysterious  words  meant. 
The  opening  business  of  the  film  must 
have  been  attracted  by  this  form  of  ad- 
vertising because  up  to  that  time  no  other 
exploitation  had  been  attempted.  But  there 
was  an  excuse  for  the  use  of  "  Sold  For  " 
and  when  Washington  was  finally  let  in 
on  the  meaning  of  the  words  there  was 
no  comeback.  There  was  "  a  real  idea  be- 
hind it  '■  as  Pritchard  said. 

Aftei  the  opening  it  was  of  course  neces- 
sary to  start  with  something  else  which 
would  keep  Washington  reminded  that 
"  Soldiers  of  Fortune  "  was  playing  at  the 
Garden  and  for  this  Moore  hooked  on  to- 
local  color  with  several  stunts.  The  Trin- 
ity Community  House  in  Washington  was 
campaigning  for  funds  and  as  their  cause 
was  a  worthy  one  the  newspapers  gave 
them  a  lot  of  space  each  day  so  Mr.  Moore 
arranged  a  special  showing  for  them.  They 
netted  a  fair  profit  from  it  and  did  some 
good  advertising  for  "  Soldiers  of  For- 
tune."   {Continued  on  next  page) 


4078        (Exhibitor  Service) 


Motion  P  i  c  t  ti  r  e  News 


Teaser  Campaign  and  Local  Color 

(Continued  from  preceding  page) 
Here  are  some  of  the  stunts  which  the 
Trinity  House  did  for  the  picture. 

They  put  cards  announcing  the  presenta- 
tion in  department  stores  and  other  mer- 
chant's windows  which  had  never  carried 
a  showcard  previously  and  in  the  hotel 
lobbys  and  other  public  places  about  the 
city. 

A  paragraph  mentioning  the  picture  and 
their  showing  of  it  went  in  each  of  their 
newspaper  stories.  They  tried  to  induce 
General  Pershing  to  attend  their  show  but 
as  he  had  to  choose  between  attending 
the  picture  performance  and  the  House 
ball  and  his  dates  made  it  more  convenient 
to  attend  the  latter,  the  picture  show  lost 
out  on  this  engagement.  It  did  however 
get  some  publicity  from  the  invitation. 

Among  the  celebrities  which  were  in- 
terested in  the  Community  House  drive 
was  Mrs.  Newton  D.  Baker  and  Mrs. 
Franklin  Roosevelt,  wives  of  the  Secretary 
of  War  and  Assistant  Secretary  of  the 
Navj',  respectively.  In  fact  these  two  had 
actual  charge  of  the  special  showing. 

From  the  tie-up  with  the  Community 
House  people,  the  Garden  management 
went  to  the  Red  Cross  and  made  a  similar 
arrangement  with  it,  getting  in  the  Red 
Cross  drive  publicity  for  good  space. 

The  Red  Cross  furthermore  had  their 
workers  put  out  colored  lobby  photos 
carrying  their  own  "  dates "  on  the  Red 
Cross  subscription  stands  and  booths 
throughout  Washington.  This  brought 
stills  into  banks  and  other  exclusive  loca- 
tions. In  the  meantime,  displays  of  the 
usual  type  were  being  run  in  the  Wash- 
ington papers  and  other  stunts  were  being 
pulled. 

One  of  the  most  effective  of  these  was 
the  use  of  a  "  newspaper"  which  Bert 
Adler  who  handled  the  exploitation  for  the 
distributor  describes  as   follows : 


"  I  printed  in  Washington  a  newspaper 
with  the  title  'WASHINGTON  NEWS' 
that  carried  a  synopsis  of  '  SOLIDERS 
OF  FORTUNE'  but  did  not  give  the 
story  away.  It  was  really  an  elaborated 
teaser  stunt. 

"  It  looks  fairly  like  the  front  page  of 
a  newspaper.  This  we  gave  out  through 
newsdealers  in  the  newspapers  they  deliv- 
ered or  sold  to  their  customers  —  of  course 
we  aimed  for  the  deliveries  to  homes  — 
and  then  after  some  days  when  this  avenue 
was  closed  to  us,  we  improvised  a  mail- 
ing list  from  the  telephone  directory,  hit- 
ting the  women  and  the  residential  sections 
as  far  as  possible." 

One  of  the  best  attention  attracting 
stunts  was  that  of  the  use  of  a  bulletin 
board  filled  with  telegrams  from  members 
of  the  cast  of  "  Soldiers  of  Fortune  "  and 
others  who  were  interested  in  the  film's 
first  showing. 

A  big  board  was  used  to  tack  the  tele- 
grams on  and  many  people  passing  the 
theatre  stopped  to  read  what  was  printed 
thereon.  People  who  could  not  been  been 
induced  to  look  at  the  nicely  decorated 
lobby,  would  stand  in  front  of  the  theatre 
long  enough  to  read  every  message  on 
the  board. 

Several  of  the  messages  are  reproduced 
herewith  that  exhibitors  who  may  wish  to 
use  the  telegram  idea  may  see  what  form 
of  wires  proved  successful  with  Moore. 

It  is  indeed  gratifying  to  know  of  the 
masterly  way  j'ou  have  handled  the  show- 
ing of  Soldiers  of  Fortune  and  the  won- 
derful results  you  are  having,  accept  my 
congratulations  and  best  wishes  to  you 
and  your  patrons, 

Wilfred  Luc.^s. 
I  am  delighted  to  know  that  you  are 
raising  Helen  Washington  with  Soldiers 
of  Fortune,  congratulations,  wish  I  could 
(Contimied  on  page  4079) 


Tal^es   Issue    With   Priichard  on 
Teaser  Advertising 

TD  E.  Pritchard,  who  wrote  us  an  article 
on  teaser  methods  of  advertising  last 
week,  will  know  that  his  article  was  read 
since  already  we  have  received  letters  stat- 
ing the  opinion  that  the  Allen's  advertis- 
ing man  is  wrong  in  saying  a  picture  must 
he  a  light  subject  to  prove  a  good  medium 
for  the  teaser  method. 

From  Cincinnati  comes  a  story  of  adver- 
tising "L' Apache"  Dorothy  Dalton's  latest 
release  by  a  teaser  campaign  in  its  most  ad- 
vanced form  and  getting  great  results.  Be- 
fore Manager  I.  Lisbon  of  the  Family  The- 
ater, Cincinnati,  presented  "  L' Apache  "  he 
had  the  Cincinnati  Post  run  a  photograph 
of  a  moving  picture  star  holding  a  black 
mask  before  her  face.  Only  her  hair,  chin 
and  mouth  were  visible.  "  Can  You 
Guess?"  was  the  headline  the  Post  put  on 
the  photo  and  Manager  Libson  offered  a 
ticket  to  those  sending  in  the  correct  iden- 
tity. Of  course,  she  was  Dorothy  Dalton. 
In  the  first  mail  following  publication  of 
the  picture  more  than  200  replies  were  re- 
ceived; 150  correctly  named  Miss  Dalton. 
The  best  part  of  this  stunt  is  the  photo  is 
just  one  of  the  "stills"  furnished  with 
"  L' Apache  "  and  draws  direct  attention  to 
the  new  play.  The  fans  "  ate  up "  the 
stunt  and  before  Manager  Libson  could 
close  the  contest  in  self  defense,  hundred-- 
of  letters  swamped  his  office. 


CAN  YOU  GUESS 


The    teaser    ad.    zvhich    brought  good 
results 


December  6 ,  1919 


(Exhibitor  Service)  407o 


Olympia  Realizes  Possibilities  of 
Farrar  Pictures 


NAMES  mean  a  great  deal  to  motion 
picture  audiences.  That  goes  with- 
out saying  since  the  very  foundation  of  the 
success  of  the  multiple  feature  was  built 
upon  it.  The  exhibitor  who  fails  to  make 
use  of  the  exploitation  possibilities  of  the 
star's  name  in  any  production  he  books,  is 
throwing  away  the  very  thing  he  has  paid 
for  to  a  large  extent. 

The  management  of  Gordon's  Olympia 
in  Boston  realized  the  full  possibilities  of 
Geraldine  Farrar  and  Lou  Tellegen's 
"The  World  and  Its  Woman,"  shown  for 
a  week  to  capacity  business.  In  advance 
exploitation,  in  the  use  of  the  lobby  and 
in  the  manner  of  presentation,  no  points 
were  missed  by  the  Hub's  expert  showman, 
who  is  making  a  big  success  of  the  Olympia 
as  a  first  run  house. 

The  two  inside  lobbies  of  the  Olympia 
were  liberally  decorated  with  handsome 
portraits,  stills,  and  signs  announcing  the 
showing  of  the  Farrar  production.  The 
display  was  striking,  yet  dignified,  and  in 
every  way  calculated  to  draw  patronage  of 
the  type  attracted  by  the  famous  prima 
donna.  Equal  attention  was  devoted  to 
the  presentation  of  the  picture.  At  the 
opening  of  the  performance  slides  were 
thrown  on  the  screen  announcing  the 
coming  of  Farrar  in  the  greatest  picture 
ever  produced  and  offered  for  the  first 
time  in  Boston  exclusively  at  the  Olympia. 

\\  hen  the  slides  were  shown,  "  La 
Tosca,"  as  sung  by  Farrar,  was  given  by 
a  Victrola  in  the  orchestra  pit.  The 
courtesy  of  the  music  store  that  supplied 
the  Victrola  was  acknowledged  on  the 
screen.  An  effective  piece  of  staging  was 
revealed  with  the  raising  of  the  screen, 
disclosing  a  cut-out  of  Geraldine  Farrar 
seated  on  the  top  of  a  circle,  indicating 
the  world.  The  cut-out  was  25  feet  high 
and  was  made  particularly  striking  by  a 
play  of  lights  on  the  rich  red  plush  cur- 
tains that  formed  a  background  for  the 
display.  The  manager  of  the  Olympia  re- 
ceived many  compliments  from  his  patrons 
on  the  artistic  presentation  given  "The 
World  and  Its  Woman." 

pniiiiiiniiiiiiiiiiuiiiiiiyMuiii 


Stage  setting  at  Gordon's  Olympia,  Boston,  during 

showing 


the 


World  and  Its  Woman" 


Teaser  Campaign  and  Local  Color 

(Continued  from  preceding  page) 
be  with  you  to  tell  you  and  your  patrons 
how  happy  you  have  made  me. 

Norman  Kerry. 
First  in  war  first  in  peace  first  to  show 
Soldiers  of  Fortune  and  first  in  the  hearts 
of  the  entire  Allan  Dwan  Organization. 
We  are  all  talking  of  Washington  today 
and  the  way  you  handled  the  picture. 
Congratulations. 

Wallace  Beery. 
I  have  just  received  word  of  the  man- 
ner in  which  you  have  handled  Soldiers 
of  Fortune  and  the  wonderful  results  you 
have  had  with  my  first  independent  pro- 
duction. It  is  indeed  a  satisfaction  to 
know  that  its  premier  has  met  with  such 
success  and  I  heartily  congratulate  you 
upon  the  splendid  results  you  have  ob- 
tained. 

Allan  Dwan. 
When  I  heard  of  the  success  you  are 
having  with  Soldiers  of  Fortune  it  brought 
back  to  me  all  the  incidents  that  happened 
during  the  filming  of  the  picture  that  at 
that  time  seemed  like  hardships  but  the 
news  of  the  way  it  has  been  received  in 
your  theatre  has  more  than  repaid  me. 
I  sincerely  congratulate  you  and  hope  you 


will  tell  the  people  of  your  city  how  1 
appreciate  their  wonderful  compliment  and 
how  dearly  I  love  them. 

Anna  Q.  Nillson. 
Here  is  a  hug  for  you  and  a  hug  for 
everyone  in  Washington.  I  wish  I  could 
tell  you  all  how  wonderful  I  think  you  are. 
I  hope  you  like  our  picture  as  much  as 
I  like  you  all.    Heartiest  congratulations. 

Pauline  Starke. 


Portrait   of   Constance  Talmadge 
Exhibited  at  Strand  Theatre 

A large  portrait  of  Constance  Talmadge, 
as  she  is  in  real  life,  painted  in  oils 
by  Max  Spcro,  was  loaned  by  Mr.  Spero 
to  the  Strand  Theatre,  New  York,  to  be 
exhibited  in  the  lobby  on  a  large  easel, 
during  the  run  of  "A  Virtuous  Vamp"  at 
that  house,  and  also  during  the  run  of  this 
picture  the  latter  part  of  this  month  at 
both  the  Brooklyn  Strand  and  the  Far 
Rockaway  Strand.  Reproductions  of  this 
beautiful  portrait  will  be  extensively  used 
for  publicity  purposes.  Exhiijitors  wishing 
copies  of  this  oil  painting,  may  have  same 
free  of  charge  by  waiting  to  Beulah  Liv- 
ingstone, Exploitation  Manager,  Constance 
Talmadge  Film  Co.,  318  East  48th  Street, 
New  York. 


IIIIIUIIIIIIIIIIIIIIiillllllllllllllllllllllllllllllllllllllllllllllllllllH 

ADVISORY  BOARD,  EXHIBITORS  SERVICE  BUREAU 


iiiiiiiiiiiiii 


Thomas  D.  Soriero.  Strand  theatre,  Lowell 

D  ^'""^.'P*'  Strand  theatre.  Providence.  R.  I. 
Harold      Franklin.  Shea's  Hippodrome.  Buffali. 
Jack  Kuhn.  Loew  s  Stillman  theatre.  Cleveland 
George  J.  Schade.  Schade  theatre,  Sandusky 
H.  I..  Horater.  Alhambra  theatre.  Toledo 
Mark  Gates.  Dayton  theatre,  Dayton  O 

^'O'''"*'^'?;  Circle  theatre."  Indianapolis. 
Edward  L  Hyman,  RIalto  and  Isis  theatres.  Denver. 
Theo.  L.  Hays.  .New  Garrick  theatre.  St.  Paul. 
A.  J.  Moeller.  Theatre  de  Luie,  Detroit 
SId  Laurence.  Alhambra  theatre,  Detroit 
Leo  A.  Landau,  Butterfly  theatre,  Milwaukee. 
C.  Edgar  Momand.  Garden  theatre.  Flint.  Mich. 
Charles  C  Perry  Strand  theatre.  MinneapoUs. 

wili,,H  r  r;  ^^i^^*}^  «°<1  Colonial  theatres,  Jackson.  Mich. 
^^SlC-  Patterson.  Criterion  theatre,  Atlanta. 

?'n'  £;.K'^Sl!!l'"i\'^  Ent..  Atlanta. 

K.  B.  Wilby,  Strand  theatre,  Montgomery,  Ala. 

mil 


E.  V.  Richards,  Jr.,  General  Manager,  Saenger  Amusement  Co.,  New  = 

Orleans.  = 

C.  A.  Lick.  New  theatre.  Fort  Smith,  Ark.  S 

F.  L.  Newman,  Royal  and  Regent  theatres,  Kansas  City,  Mo.  = 
Herbert  J.  Thacher,  Strand  theatre.  .Salina,  Kan.  m 
H.  M.  Thomas,  .Strand  theatre.  Omaha.  = 
Ralph  Ruffner,  Rialto  theatre.  Butte.  m 
A.  H.  Hilton,  Paramount  theatre,  Lewiston,  Idaho.  ^ 
George  E.  Carpenter,  Paramount  Empress  theatre.  Salt  Lake.  = 
Sam  W.  B.  Cohn,  Spokane.  m 
E.  J.  Myrick.  Liberty  theatre,  Portland,  Ore.  m 
A.  .S.  Kolstad.  Liberty  theatre.  Hood  River,  Ore.  § 
Paul  Gusdanovic,  Cleveland,  O.  s 
P.  E.   Noble,   Publicity  Manager,  Liberty  and  Columbia  theatres,  g 

Seattle.  ■  g 

Eugene  H.  Roth,  California  theatre,  San  Francisco.              '  = 

J.  A.  Partington,  Imperial  theatre,  San  Francisco.  = 

Sidney  Grauman,  Grauman's  theatre,  Los  Angeles.  = 

A.  C.  H.  Chamberlln,  Opera  House,  Madera,  Cal.  ^ 

III 


4080       (Exhibitor  Service) 


Motion  Picture  News 


WHV^  DID  SHE  MARRyHIM? 

PIVE  OTHER  MEN  LOVED  MEf5 
^l^^TW  AMAZING  DEVOTION 


sro/fy  THAT  f^M^ 


Used  during  the  first  two  days  of  the  engagement.    We  consider  them  Pritchard's 

best  for  the  campaign 

Character  Exploitation  Takes  Away 

The  All  Star  Cast  Curse 


By  R.  E.  Pritchard 

Director  of  Advertising  and  Piib  icity, 
Allen  Theatre  Enterprises,  Canada 

TRUTH  in  advertising  is  one  of  the 
demands  of  Messrs.  Jule  and  Jay  J. 
Allen,  and  of  course  that  meets  with  the 
approval  of  every  advertising  writer  who 
is  looking  for  continued  results  instead  of 
mere  "  easy  money."  Therefore,  I  have 
never  had  the  temptation  here  to  resort 
to  the  superlatives  which  I  so  continually 
condemned  when  I  was  writ'ng  from  the 
Standpoint  of  the  Exhibitors'  Service 
Bureau  of  Motion  Picture  News. 

But  next  to  the  superlative  there  has 
been  nothing  so  abused  as  the  "  all  star 
cast  "  expression  unless  it  be  "  greater  than 
'  The  Birth  of  a  Nation.'  "  Of  course  there 
are  instances  where  the  "  all  star  "  expres- 
sion is  justified,  but  it  has  been  so  abused 
as  to  become  meaningless.  In  fact,  it  is 
the  resort  of  the  advertising  writer  when 
he  is  without  a  star  and  knows  nothing 
else  to  say  about  a  particular  production. 

Such  difliculties  meet  one  in  exploiting 
"  The  Girl  From  Outside."  I  do  not  be- 
lieve that  any  one  is  justified  in  using  the 
"  all  star  "  expression  in  referring  to  this 


"LORD  Al 


flCND  LAD") 


LAOy  ALGV 


curli/  Ida 

Uis  hair  was  the  straiqhlesl ' 
thinq  about  him. 


m. 


HE  GIRL 
UT5IDE 


PRODUCTION 

y/ie  puking  story  of  the  amazing 
lot^e  or su  men  for  a  homeless 
little  (^irl.  


^   NEXT  WEEK, 
A  I  I C  M 

>  Tivi  THE  OKIJIOH  Of 
•  -^►''r,*'     Hfjmr  tVEBYOnt  iH 

m  ATOUND  lOPOdiii 


Used  Saturday  preceding  the  show 


cast,  but  it  remains  a  fact  that  in  few 
screen  productions  have  there  been  cre- 
ated characters  that  will  live  longer  than 
all  of  the  chief  figures  in  this  picture.  Cul- 
len  Landis,  whom  I  knew  as  a  little  school- 
boy without  picture  dreams  before  I  ever 
entered  film  work  myself,  does  remarkable 
work  in  this  picture,  and  there  are  others 
that  will  never  be  forgotten. 

When  we  started  the  campaign  on  this 
offering  we  decided  that  the  characters  had 
the  appeal  and  we  attempted  to  convey  this 
appeal  to  the  public.  And  our  efforts  to 
do  th's  were  carried  out  without  ever  men- 
tioning the  name  of  any  actor. 

There  were  some  other  reasons  for  con- 
cluding that  this  was  the  right  advertising 
angle.  In  the  first  place  it  would  not  have 
been  good  business  for  us  here,  in  Can- 
ada, playing  the  picture  just  as  the  cold 
season  is  starting  to  feature  the  below- 
zero  habits  of  Alaska.  As  a  matter  of  fact 
these  are  summer  scenes  in  Canada  and 
they  do  not  justify  the  masses  of  snow  that 
decorate  some  of  the  ready-prepared  ad- 
vertising. In  the  next  place  we  did  not 
lose  sight  of  the  value  of  the  name  of 
Rex  Beach  as  the  author,  and  it  was  men- 
tioned prominently  in  all  of  our  displays, 
but  we  did  not  believe  that  his  naine  alone 
was  sutlicient  argument  for  the  people  to 
ccme  to  see  this  picture.  It  was  very  well 
to  go  the  limit  with  it  on  his  first  picture 
but  not  on  later  ones,  in  our  opinion. 

All  pictures  play  a  week  at  the  Allen 
Theatre,  Toronto,  and  the  picture  is  shown 
at  the  same  time  in  other  principal  cities  in 
Canada  in  our  chain  that  reaches  from 
coast  to  coast.  The  plan  of  advertising 
employed  by  us  in  Toronto  is  to  advertise 
the  offering  e\erj^  day  in  the  week  and  not 
to  center  the  display  in  the  Saturday  or 
Sunday  issues.  (I  have  explained  in  a 
preceding  article  that  such  papers  as  are 
issued  here  and  called  Sunday  are  really 
printed  and  distributed  on  Saturday, 
though  in  addition  to  the  regular  Saturday 
issues.)  W'e  start  our  campaigns  usually 
on  each  picture  on  the  Thursday  before 
the  showing,  and  on  that  day  split  fifty- 
fifty  with  the  current  attraction.  On  Fri- 
day the  current  attraction  drops  to  a  few 
lines  at  the  top  of  the  ad  with  a  "  Now 
playing"  line,  and  on  Saturday  it  goes  to 


the  bottom  with  a  "  Last  time  today "  or 
similar  line. 

It  is  our  experience  that  if  the  people 
you  get  to  the  theatre  the  first  part  of  the 
week  are  pleased  with  the  picture  and  talk 
about  it  the  business  for  Friday  and  Satur- 
day is  certain. 

So  in  the  first  advertisement  which  ap- 
peared in  the  Thursday  issues  we  sought 
to  give  some  idea  of  what  the  title  meant, 
so  we  used  a  picture  of  The  Girl  and  then 
the  line  "  This  is  the  girl  six  men  loved." 
In  the  Friday  issues  we  introduced  "  The 
Curly  Kid,"  quoting  from  the  sub-title  in 
the  picture,  "  His  hair  was  the  straightest 
thing  about  him,"  and  then  added,  "  But 
how  he  loved — 'The  Girl  from  Outside.'" 
Then  we  referred  to  the  offering  as  Rex 
Beach's  "pulsing  storj-  of  the  amazing  love 
of  six  men  for  a  homeless  little  girl." 

The  Saturday  ad  took  on  some  of  the 
aspects  of  a  "  teaser."  Here  we  used  the 
heads  of  the  five  Wag  boys  and  of  the 
man  who  wins  her  and  that  of  the  girl  with 
the  simple  line  "  These  six  men  loved  her  " 
and  after  the  title  of  the  picture,  "  Rex 
Beach's  pulsing  story  tells  why."  W'e  ex- 
pected that  ever>-one  would  ask  the  ques- 
tion, "Which  man  married  her?"  but  we 
preferred  not  to  ask  it  for  them. 

Again,  in  the  so-called  Sunday  issues  the 
curiosity  element  was  used.  We  employed 
up  to  four  full  columns  with  the  prominent 
top  line,  "  Rex  Beach's  Pulsing  Story  of 
the  Girl  Six  Men  Loved."  Then  we  used 
the  heads  of  the  five  W'ag  boys  with  the 
clever  lines  from  the  picture  below  each 
one  and  the  head  of  The  Girl.  Of  course 
everj-one  wondered  where  the  sixth  man 
was ;  even  one  of  my  friends  was  certain 
that  a  mistake  had  been  made  in  the  design. 

This  cut  occupied  the  greater  portion  of 
the  space  and  therefore  we  could  use  this 
selling  argument  in  the  smaller  type : 

"  Death  had  left  her  alone  there — where 
the  law  of  the  fang  and  claw  prevailed. 
Her  innocence  was  a  bait  to  the  human 
wolves  until  the  five  \\  ag  boys  made  them- 
selves her  guardians.  They  lived  by  their 
(Continued  on  next  page) 


fUhesesixmni 
loved hr 

^GIRL  FROM 
OUTSIDE 

jjulsinq  story  ansners/k 


NEXT  WEEK 


'  ft*.vi     T>ic  oeosiw  OF 
*i»A«ouiio  www 

DIRECTION  JUlE  t  J»YJ  AILEN 


Oydm 


LAST 

TIMES  •  "i^on 
TO  DAY    .  IPRD 


oore  /V 
'LADX  ALGV" 


An    unusual    display    in    its  wording. 
Pritchard   said  "  six    vien    loved   her  "■ 
instead  of  the  five  wags 


December  6  ,   i  p  i  9 


(Exhibitor  Service)  4081 


X^haracter     Exploitation  Takes 
Alva])  All-Star  Curse 

{Continued  from  freccdmg  page) 
^^its,  but  ihcir  hearts  were  big  and  clean; 
and  straight  into  each  of  them  the  little 
girl  walked — to  make  them  the  purer  and 
better. 

"  Laughter,  and  now  and  then  a  tear ; 
innocence  of  young  girlhood  and  the  hard- 
ened spirit  of  evil;  the  quick  action  of  the 
out-doors;  a  wonderful  love  story;  sel- 
fishness utter  and  self  sacrifice  that  knows 
nothing  too  big  to  give ;  every  element  that 
a  pulsing  photoplay  should  have  will  be 
found  here.  A  picture  without  a  star,  but 
one  that  you  will  remember  so  long  as  the 
heavens  are  above." 

My  opinion  is  that  there  is  a  most  un- 
usual story  in  this  picture  ;.nd  that  it  would 
be  bad  policy  to  attempt  to  tell  the  story 
in  any  of  the  advcrtis'ng.  W'c  tried  to 
keep  the  curiosity  clement  strong  and  at 
the  same  time  to  make  the  appeal  to  the 
women  with  the  stress  on  the  love  story. 

So  in  the  Mcnday  ad  we  used  a  scene 
from  the  picture  which  shows  the  man 
she  aftenvard  married  leaving  her  to  go 
out  to  seek  gold  to  replace  the  money  that 
he  had  stolen.  The  expression  on  his  face 
would  indicate  that  they  had  quarreled  and 
we  allowed  the  impression  to  stand  ac- 
centuating it  with  the  Tne.  "  Why  did  she 
marry  him  ?  "  and  then  the  added  state- 
ment, "  Five  other  men  loved  her  with 
amazing  devoticn,"  and  "  Rex  Beach's  story 
that  holds  the  heart." 

In  cither  the  Tuesday  or  W  ednesday  ad, 
or  both,  we  like  to  challenge  any  person 
who  hasn't  seen  our  pictures  to  get  the 
opinion  of  those  who  have.  Word  of 
mouth  advertising  travels  unusually  rapidly 
in  Toronto  and  it  is  of  great  value.  There- 
fore on  Tuesday  we  selected  one  of  the 
most  appealing  scene  p'ctures  that  has  been 
made  and  used  it  with  the  single  line,  "  The 
screen's  love  story-  supreme,"  and  then  the 
advice,  "Ask  any  one  who  has  seen  it." 
Wednesday  we  brought  the  whole  Wag 
family  back  and  the  girl,  using  the  scene 
where  the  girl  is  telling  them  that  she  is 
going  to  marry.  Incidentally  I  believe  that 
this  use  of  scene  pictures  in  the'r  entirety 
is  something  of  a  novelty  in  newspaper 
advertising.  In  some  instances  we  have 
painted  out  the  background,  letting  only  the 
figures  stand  out.  but  in  others  we  have 
made  the  whole  thing  a  portion  of  the  ad. 
Where  you  can  get  a  striking  still  this  is 
very  effective,  but  the  photos  must  be 


TUEV  CALLED  TMEM  OiOOKS 
OUT  TNgy  DID  NOT  KNOW. 

^  ,  mBEACUS  »»sTfi>  warn 


THE  GIRl 

FROM  OUTSIDE 


ILL  you  TAKE  TO  >OUR  HEART 
BOY  YOU'LL  NEVER  FORGET? 


'wOurlyJ/id-uo^  me  loved 


GIRL 
OUTSIDE ' 

y^xBeacks  story  (f  love  supreme' 
NOW 


jiin 


Used  Thursday  during  the  run.    A  name  plalc  used  hcloiv  this  carried  the  next  weeks 

attraction  an)ionncemcnt 


clean-cut  and  mean  someth'iig.  I  want  to 
say  right  here  that  I  never  saw  a  better 
selection  of  stills  than  that  which  comes 
with  "The  Girl  From  Outside." 

My  personal  belief  is  that  this  method 
of  playing  the  characters  rather  than  the 
actors  themselves  solves  the  question  of 
advertising  a  picture  that  is  without  a  real 
star.    It  creates  in  the  public  mind  a  de- 


TMI5-  15"  m  GIRL  SIX  MEN  LOVED 

PUUriNG  TALE 


tcrs  you  have  that  opportunity.  It  is  hard 
to  create  a  real  love  for  a  character  in  a 
newspaper  ad,  but  if  you  w'ill  connect  all 
of  them  with  the  main  theme — in  this  case 
a  wonderful  love  story — you  will  have  your 
patrons  debating  in  their  minds  the  ques- 
tion of  which  the  girl  should  have  mar- 
ried— and  why — and  the  result  will  gen- 
erally be  a  sale  of  tickets. 


NEXT  WEEK 


DECIJION  OF 
rtfUiY  cviDronE  n 


Used  Wednesday  during  the  run  of  the 
feature 


One  of  the  first  displays  Mr.  Pritchard 
used  for  the  "Girl  from  Outside" 

s're  to  see  each  particular  character  and 
to  know  the  remainder  of  the  action  that 
is  suggested. 

People  are  going  to  motion  pictures  these 
days  purely  for  the  enjoyment  they  are 
getting.  They  want  to  know  in  advance 
something  about  the  general  character  of 
the  story  but  they  do  not  want  diagramed 
for  them  just  what  the\-  are  going  to  see. 
The  curiosity  element  in  itself  is  strong, 
but  it  is  not  sufficient.  The  fact  that  the 
picture  "s  the  work  of  a  noted  author  helps 
a  lot,  but  in  itself  it  is  not  sufficient  in- 
centive. 

Characters  can  put  something  of  the 
soul  into  a  picture  and  this  is  just  what 
we  tried  to  do  in  this  case.  The  old  love 
is  the  one  that  has  the  greatest  appeal  and 
when  you  combine  that  "with  something 
' '  different  "  >ou  are  apt  to  get  attention. 
Certainly  when  you  have  unusual  charac- 


Keenan  Picture  Aids  in  Terminating 
Street  Car  Stride 

WHEX  the  motion  picture  has  reached 
the  stage  where  it  becomes  a  deci- 
sive figure  in  the  affairs  of  capital  and 
labor,  there  can  be  no  doubting  that  the 
silent  drama  has  attained  at  least  one  aim 
which  all  those  with  the  best  interests  of 
the  screen  at  heart  have  long,  striven  for. 

This  stage  has  been  attained  beyond 
question,  for  in  Oakland,  Cal.,  recently  it 
was  the  Frank  Kecnan  picture,  "  The 
World  Atlame,"  which  directly  assisted  in 
bringing  about  the  settlement  of  a  street 
car  strike  which  had  all  Oakland  walking 
to  its  office  for  days. 

Eugene  L.  Perry,  Manager  of  the  T.  and 
D.  Theatre  in  Oakland,  shrewdly  handled 
not  only  the  exhibition  of  the  picture;  but 
the  advertising  of  it,  and  succeeded  in  cen- 
tering the  attraction  of  every  reader  of  the 
Oakland  papers  on  the  Keenan  attraction. 
Tired  feet  are  eager  to  turn  to  anything 
that  might  afford  relief,  and  not  only  those 
directly  interested  in  the  strike  —  the  car- 
men and  the  traction  heads  —  but  the  pub- 
lic as  well  showered  attention  on  the  pic- 
ture, and  monev  on  the  T.  and  D.  Box 
Office. 

In  an  effort  to  bring  about  a  settlement 
of  the  strike,  Manager  Perry  inserted  the 
following  advertisement  in  the  Oakland 
Daily  Post  and  other  papers  of  the  town: 

"  Mavor  Tohn  E.  Davie,  Commissioners 
Edwards,  Baccus,  Morse,  Soderberg;  W. 
R.  Alberger  of  the  San  Francisco-Oakland 
Termnal  Railways  Company  and  L.  F. 
(Continued  on  page  4086) 


4082         (Exhibitor  Service) 


Motion  Picture  News 


With  the  cut  on  the  opposite  page  the  full 


stage  of  Grauman's  Million  Dollar  theatre 
Tour  Through  Grauman's  " 


The  ^'Tour  Through  G 


9> 


SID  GRAUMAN  staged  during  the  week 
ending  November  16th,  what  many 
fans  believe  to  be  the  most  interesting 
special  program  number  since  the  opening 
of  the  house.  The  special  feature  being 
titled,  "A  Tour  Through  Grauman's." 


rauman  s 

Stunt  Complete 

The  number  opens  with  a  dark  stage, 
and  a  spotlight  revealed  a  girl  who  sang 
an  original  verse,  "  I  am  the  Organ,"  fol- 
lowing which  C.  Sharpe  Minor  gave  a 
short  selection  on  the  pipe  organ  which 
ver>-  fully  demonstrated  the  volume,  range 


Showing  a  Grmiman  audience  how  the  picture  is  projected  in  "A  Tour  Through 

Grauman's" 


is  shown  during  one  of  the  "acts"  of  "A 

and  accessories  necessarj-  for  orchestral 
effect  of  the  big  instrument.  A  young  man 
in  overalls  and  shirtsleeves  advanced  to 
the  center  of  the  stage  and  introduced  him- 
self with  the  following  verse: 

I'm   the   man   that   operates   the  moving 

picture  machine, 
I'm  the  chap  that  throws  the  pictures  up 

here  on  the  screen, 
From  the  features  to  the  weeklies, 
And  the  comedies  just  for  fun; 
And  if  vou'll  give  me  your  kind  attention 

folks, 

I'll  show  you  how  it's  done. 

The  stage  was  partially  darkened,  and  a 
screen  about  six  by  eight  was  lowered  at 
the  back  center.  A  motion  picture  projec- 
tion machine  was  wheeled  on  and  the  short 
subject,  "A  Doll's  House,"  bearing  the 
Ford  trade-mark,  was  projected  on  the 
screen. 

The  next  introduction  was  by  a  soprano 
soloist  who  introduced  Arthur  Kay,  the 
orchestra  director,  by  singing  one  of  his 
original  selections : 

The  next  man  you  all  know, 
He's  a  help  to  anj-  show; 
With  his  baton  in  his  hand, 
He  has  the  power  to  command. 
Music  that  thrills,  with  its  sweetness  it 
fills  you. 

And  he  plays  everything  from  a  rag  to 
.  opera  grand. 

Director  Kay  appeared  on  the  stage  and 
lead  the  orchestra  in  special  numbers 
The  house  electrician  introduced  himself 
when  he  appeared  on  the  stage  in  hi? 
working  attire,  with  the  following  lines: 

I'm  the  electrician  and  my  work  is  out  of 
sight, 

{Continued  on  next  page) 


'  >  c  c  e  m  b  e  r  6  ,  1919. 


(Exhibitor  Service j 


4083 


nccting  with  the  illustration  on  the  opposite  page  you  will  see   Granman's  usherettes.    Mr.  Granman  could  stage  an  opera  mithout 

seeking  outside  talent 


But  it's  up  to  me  to  see  that  all  the  lights 

are  working  right. 
Tliese  color  schemes  and  light  effects,  to 

please  you  folks  are  made, 
And  if  they  add  to  your  enjoyment  I  feel 

amply  repaid — 
It  takes  a  lot  of  work  to  light  up  one  of 

Grauman's  shows. 
But  watch  us  for  a  minute  and  we'll  show 

you  how  it  goes. 

He  then  went  to  the  back  of  the  staf?c, 
and  upon  pushing  a  sliding  door  to  one 
side,  revealed  the  mammoth  switchboard 
that  operates  all  the  lighting  effects  of  the 
stage  and  auditorium.  With  his  assistant, 
•he  electrician  gave  the  audience  a  demon- 
stration of  how  light  effects  throughout 
'he  house  are  made  possible. 


Perhaps  the  most  popular  number  of  ihc 
"  tour  "  was  that  of  the  usherettes.  Prior 
to  the  opening  of  the  theatre,  almost  two 
years  ago,  Mr  Grauman  coiii-eived  the  idea 
of  giving  his  usherettes  a  di.st'nctive  cos- 
tume, and  he  has  made  this  what  might 
be  termed  a  trade-mark  for  the  theatre, 
which  has  been  copied  by  theatres  in 
several  parts  of  the  country.  One  of  the 
usherettes  appeared  first  and  sang  .yi  in- 
troductory verse: 

I'm  the  little  usherette 
Who's  always  there  to  meet  you. 
To  light  your  pathway  down  the  aisle. 
And  do  my  best  to  seat  you; 
Efficiency  is  the  slogan 
That  not  one  of  us  forgets, 
Because  you  see  we're  proud  to  be  Grau- 
man's usherettes. 

The  first  part  of  the  usheretecs'  numlier 
consisted  of  a  fancy  dance  by  four  of  the 
girls.  Following  there  was  a  general  en- 
semble of  all  the  usherettes  on  the  stage, 
they  making  their  entrance  by  the  grand 
stairways  at  the  rear  of  the  stage.  A 
fancy  drill  was  then  given  in  which  all  of 
the  usherettes  of  the  theatre  took  part. 

For  an  encore  the  curtains  which  closed 
after  the  drill,  were  again  opened  and  five 
little  tots,  ranging  from  three  to  seven 
years  in  age,  stood  at  attention. 


The  Grauman  electricians  showing  the 
audience  how  lighting  effects  are  ob- 
tained in  "A  Tour  Through  Grauman's  " 


Regent  of  Toronto  Stages  Quaint 
Tabloids 

MANAGER  Will  M.  Elliott  of  the  Re- 
gent Theatre,  Toronto,  has  been 
staging  a  number  of  quaint  tabloids  at  his 
magnififcchT"  Kouse  'l6'~a.dS  cbl(5T"  to^tfrfeflT 
film  attractions.  When  "  The  Red  Lan- 
tern   was  presented  for  a  two  weeks'  en- 


gagement, Lady  Oga  Towaga,  a  talented 
Chinese  vocalist,  rendered  appropriate 
vocal  selections  from  the  steps  of  a  Chi- 
nese Temple  which  formed  the  special 
stage  setting  for  the  period.  Eight  girls  in 
Oriental  costume  also  gave  interpretations 
of  Chinese  dancing  in  a  garden  scene. 

For  Griffith's  "  Broken  Blossoms,"  which 
opened  at  the  Regent  Theatre  on  November 
10th,  a  pantomime  was  staged  by  Farnum 
Barton  and  a  company  of  players  under 
the  direction  of  Mr.  Elliott.  This,  too,  was 
typical  of  the  film  feature  and  was  pre- 
sented with  a  special  stage  setting  for  the 
occasion.  Manager  Elliott  also  engaged 
Miss  Ruth  Patton  as  the  special  soloist  for 
the  act. 


Lobby  of  the  Allen  theatre  for  engage- 
ment of  ".Through  the  Wrong  Door" 


4084 


Motion  Picture  News 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 


I  With  First  Run  Theatres 

I  Bills  for  the  Week  of  November  23rd 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 


NEW  YORK 


Strand  — 

Overture — Excerpts  from  "Carmen." 

Scenic  canvas  in  the  atmos- 
phere of  the  opera's  locale 
shown  during  the  rendition. 
Current  Exents  —  Strand  Topical  Review 
compiled    from  Pathe 
News,  Kinograms,  etc. 
Strips  —  Harvard  Defeats  Yale  at  Foot- 
ball, Kinograms,  "A  Thrill  tha. 
Thrills,"  Pathe,  "Movie  Chats," 
Kineto  Co.,  Topics  of  the  Day, 
Pathe,  "  Educated  Toes,"  Pathe 
slow    movement    strip,    "  Fame 
F.  O.  B.  New  York,"  Kinograms, 
Prince  of  Wales  in  New  York, 
Kinograms. 
Vocal  —  Shadow  Song. 

Solo  by  Amanda  Brown,  so- 
prano, accompanied  by  or- 
chestra. Enthusiastically  re- 
ceived. 

Feature  —  "Mind  the  Paint  Girl"  —  Anita 
Stewart. 

Vocal  —  "Maria  Mari  " — (Original  Nea- 
politan song).  Rendered  by 
Carlo  Feretti,  baritone. 

Scenic  —  Serial  for  BreaKfast  —  Chester, 
Field  and  Stream. 

Comedy  —  "It's  a  Hard  Life" — Pathe. 

Organ  Solo  —  March  Militaire. 

New  Week — "Heart  o'  the  Hills" — Mary 
Pickford. 


Illllllllllllllllllllllllllllilllllllllllllllllllllllllllllllll 
Rialto  — 

Overture  —  March,  Slav. 

Scenic  —  "Scenes  of  Russia." 

With    the    Russian  Cathedral 
quartette  accom.paniment. 

Current  Events  —  Rialto  Magazine. 

Vocal  —  Mile.  Pascova,  mezzo-soprano  in 
"  My  Heart  at  Thy  Sweet 
Voice  "  —  Samson  and  Delilah. 

Feature — Victory — Maurice  Tourneur  pro- 
duction. 

Comedy — "His  Last  False  Step"  —  Mack 

Sennett-Paramount. 
Organ  Solo — "Murmuring  Zephyrs." 
Next  Week — "Male  and  Female." 

Rivoli  — 

Overture  —  "  Oberon." 

Special  —  "At  the  Fountain." —  An  inter- 
pretative dance  by  four  girls  at- 
tired in  red  gowns,  with  a 
transparent  drop  used,  ba~k  of 
which  a  soloist  renders  a  song 
while  proceeding  slowly  across 
the  stage.  Effective  and  pretty. 
Center  of  the  stage  utilized  by 
a  practical  fountain  purporting 
to  be  upheld  by  three  maidens. 
Feature  —  "Male  and  Female"- — Cecil  B. 

De  Mille  production.  Before 
the  screening  a  short  prologue 
is  used.  Appearing  before  vel- 
vet curtains  a  livery  uniformed 
girl  delivers  the  boots  of  Eng- 
land's aristocracy,  as  the  boy 
does  in  the  screening  of  the 
*  film's    clc\cr    introduction  of 


Stage  setting  "  Looking  into  a  Garden "  used  by  Harold  D.  Franklin  at  Shea's 
Hippodrome,  Buffalo,  as  a  background  for  the  soloists  who  arc  being  featured  each 

week  at  this  theatre 


characters.  At  the  fade  out, 
she  again  appears  and  after 
gathering  up  the  boots,  makes 
a  little  speech  in  rhyme  ask- 
ing the  audience  to  recommend 
the  picture  to  its  friends. 

Organ  Solo — Allegro  in  C. 

Note — All  the  usual  smaller  events  on 
the  program  are  eliminated 
because  of  the  extra  length  of 
the  feature. 

Next  Week  —  "The  E\es  of  Youth." 

CINCINNATI 

Walnut  — 

0\  erture  —  "  \\  illiam  Tell." 

Current  Events  —  Pathe  News  No.  94. 

Scenic — Japan-Prizma. 

Comedj-  —  "  His  Last  False  Step  " —  Sen- 
nett-Paramount. 

Feature  — "  A  Virtuous  Vamp  "  —  Con- 
stance Talmadge. 

Xcxt  Week  —  "Heart  of  the  Hills." 

Strand  — 

Overture  —  "  Popular  Airs." 
Current  Events  —  Pathe  News  No.  95. 
Comedy —  "The  Fireman- — Chaplin. 
Feature  — "  Sealed         Hearts  "  —  Eugene 

O'Brien. 
Next   Week  —  "  Counterfeit." 

Gifts  — 

Feature  —  "  E\  angeline  "  —  Special  Fox 

Production. 
Comedj-  —  "  Sunshine  "  —  Fox. 
Next  Week  —  "  The  Jinx." 

Alhambra  and  Lubin  — 

Both  theatres  continue  with  "  Broken  Blos- 
soms "  for  the  second  week. 

CLEVELAND 

Stillman  — 

Overture  —  "  Alidnights  Summer  Dream." 
Current  Events  —  Kinograms  No.  85  B. 
Special  — "A  Mite  of  Love  "—War  Relief 
■ — Mabel  Taliaferro  and  Robert 
Edeson. 

Feature  —  "  The  Virtuous  Vamp  "  —  Con- 
stance Talmadge. 

Comedy  —  "A  Rose  By  Any  Other  Name  " 
— Mutt  and  TefT  cartoon. 

Alhambra  — 

Overture — "  Second  Hungarian  Rhapsod}'." 
Current  Events  —  Pathe   News  No.   95  — 

Pathe  Magazine. 
Feature — "More  Deadly  Than  the  Male" — 

Ethel  Clayton. 
Comedy — "Divorced" — Goldwyn. 
Next  Week — "Crooked  Straight." 
Euclid  — 
Overture — "Lucia." 

Current  Events — Cleveland  Leader  News 
Weekly. 

Feature — "Male    and   Female" — De  Mille 

production. 
Comedy — "Musical  Soup" — Mutt  and  JcfiF 
cartoon. 

Next  Week— "Male  and  Female"  continues. 
(Continued  on  next  page) 


i 


December  6  ,   i  9  I  9 


4085 


Current  Week's   Bills   Throughout  Country 


jMetropolitan  — 

Current  Events — Cleveland  Leader  News 
Weekly. 

toon — Bray's  Pictograph  No.  3. 
r.edy — "The  School  for  Scandal" — Sun- 
shine. 

feature — "Her  Kingdom  of  Dreams" — 
I  Anita  Stewart. 

Next  Week — "The  Jinx." 

CHICAGO 

Playhouse  — 

Overture— F'opular  Orchestra  Selections, 
riirrent  Events — International  Review  No. 
48. 

iture — "Eyes  of  Youth" — Clara  Kimball 
Young. 
Chicago-Ziegfield  — 

Overture — Orchestral  Selections. 
]  Feature — "Blind     Husbands" — Eric  Von 
Stroheim. 

Comedy — "The  Evils  of  Rolling  Gulch" — 

I'niversal. 
'Randolph  — 

Current   Events — Trip  Up   the   St.  Law- 
rence— Ford  Weekh". 
Feature — "A  Regular  Girl" — Elsie  Janis. 
Comedy— "How  They  Do  It  on  $8.00  Per" 
— Hall-Room  Boys. 

SAN  FRANCISCO 

I  California  — 

Overture — Love  Tales  of  Hoffman. 
'Current  Events — Fox  News  No.  12 — Pathe 

News  No.  93. 
Comedy— "The    Eternal    Triangle"— Uni- 
versal. 

Special — Topics  of  the  Day — Pathe. 

in  Recital — Rustle  of  Spring. 

ure— "More  Deadly  Than  the  Male" — 
Ethtl  Clayton. 
-Vixt  Week— "The  Miracle  of  Love." 
Imperial  — 

Feature— "The  Eyes  of  Youth,"  with  Clara 
Kimball  Young,  continues  in  its 
third  week. 

Next  Week — "Scarlet  Days." 

Tivoli  — 

Overture — Lafete  De  Seville. 

Vocal— "My  Old  Kentucky  Home,"  ren- 
dered by  Tivoli  quartette  with 
stage  setting  representing  an  old 
Southern  home  shown. 

Feature— "Fair  and  Warmer"- May  Alli- 
son. 

"Through  the  Wrong  Door" — 
Madge  Kennedy. 
Next  Week— "Anne  of  Green  Gal)les." 

MINNEAPOLIS 

New  Garrick  — 

Overture— "Slavonic  Rhapsodic"- Special 
Special  stage  setting  for  num- 
ber. 

Current  Events— Pathe  News  No.  94. 

Educational — "Manicuring  the  Elephant" — 
"Flying  Fisherman" — "Evolution 
of  Spring" — Paramount  Maga- 
zine. 

Comedy — "Some  Boy" — Christie. 
Feature— "The      Thunderbolt"— Katherine 
McDonald. 


 ST.  PAUL  

New  Garrick  — 

Current  l-l\ents — New  (iarrick  Digest. 
Vocal — Tenor  solo  sung  by  Robert  Davis. 
Comedy — "The    Eternal    Triangle" — Uni- 
versal. 

Feature — "The  Witness  for  the  Defense"— 

Elsie  Ferguson. 
New  Liberty  — 

Current  Events — Fox  News  No.  14. 
\'ocal — Baritone  solo  by  Dan  McBeil. 
Comedy — "Between  the  Acts" — Vitagraph. 
Feature — "Back  to  God's  Country" — Nell 
Shipman. 


WASHINGTON 

Metropolitan  — 

Overture — "Rigoletto." 

Current  Events — Pathe  Review  No.  25 — 
Fox  News  Nos.  13-14 — Topics 
of  the  Day  No.  29. 

Comedy — "Yellow  Dog  Catcher" — Sun- 
shine. 

Feature —  "Gay  Lord  Quex" — Tom  Moore. 
Palace  — 

Overture — "Merry  Wives  of  Windsor." 
Current  Events — Pathe  News  Nos.  95-96. 
Scenic — "Voice  of  Gladness"— Paramount- 
Post. 

Cartoon — "Mutt  and  Jeff." 
Comedy — "Fair  But  False" — Christie. 
Feature — "It  Pays  to  Advertise" — Bryant 
Washl)Urii. 

Rialto  — 

Overture — "Operatic  Favorite." 

Current    Events — Pathe    News    No.   95 — 

Topics  of  the  Day  No.  29. 
Comedy — "Order  in  the  Court" — Pathe. 
Feature — "A  Virtuous  V'amp" — Constance 

Talmadge. 


DENVER 

Rivoli  — 

Overture — "May  time." 
Current  Events — Fox  News  No.  14. 
Feature — "Heart  O'  the  Hills" — Marv  Pick- 
ford. 

Comedy — "Back  to  Nature  Girls" — Sun- 
shine. 

Princess  and  Rialto  both  showing  "Male 
and  Female"  without  shorter 
subjects  or  specialities.  Simdav 
opening  reported  as  breaking  all 
records  which  were  previously 
held  by  "The  Miracle  Man." 


 BOSTON  

Modem  — 

Current  Events — Pathe  New's  Nos.  95-96 — 

Topics  of  the  Day. 
Comedy — "  Down  on  the  Farm  " — Sennett- 

Paramount. 
Feature — "Counterfeit" — Elsie  Ferguson." 

"It  Pays  to  Advertise"^ — Bryant 
W'ashburn. 

Next  Week — "John  Petticoats" — "The  Fire- 
man." 

Park  — 

Overture — "Raymond." 


Scenic — "Our  Playground  on  the  Pacific" 
— Post-Paramount. 

Feature — "Male  and  Female" — Dc  Millc 
special — Special  stage  setting 
representing  the  Babylonian  scene 
in  the  picture  shown  prior  to  the 
screening. 

Next  Week— "Male  and  Female"  contiiuied. 

KANSAS  CITY 

Newman  — 

Oxertiuc — "Forza  Del  Destiiio." 

Vocal — "From    the    Land    of    Sky  Blue 

Water" — Soprano  solo  by  Mar 

jory  Pringle. 
Feature — "Male   and   Female" — De  Mille 

production. 
Next  Week— "Hawthorne  of  the  U.  S.  A." 
Royal  — 

Current  Exents — Gaumont  News  No.  87. 
Educational — Topics  of  the  Day — Pathe. 
Feature — "More  Deadly  Than  the  Male" 

— Ethel  Clayton. 
Next  Week — "Counterfeit." 
For   Box — "Male   and   Female"  breaking 

records. 

It  is  interesting  to  note  the  number  of 
first-run  theatres  which  are  plaxing  "Male 
and  Female"  this  week,  and  that  the  feat- 
ure is  being  used  almost  by  itself  to  make 
up  a  bill. 

Several  of  the  wires  which  gave  the  in- 
formation contained  in  these  pages,  stated 
that  the  De  Mille  production  is  breaking 
all  house  records,  even  those  made  by 
"The  Miracle  Man."  At  the  Rivoli  The- 
atre, New  York,  the  picture  opened  Sunday 
at  1.00  p.  m.  At  2.15  the  opening  of  the 
"  performance  de  luxe"  there  was  stand- 
ing room  only  and  little  of  that.  At  2.30 
it  was  impossible  to  get  in  the  house.  S. 
R.  O.  is  unusual  in  New  York  houses  be- 
fore the  the  evening  performances,  at 
which  the  orchestras  appear. 

In  Denver  "Male  and  Female"  is  play- 
ing day  and  date  at  both  the  Rialto  and 
Princess.  The  show  will  move  to  the  Rial- 
to, New  York,  next  week  to  make  room  for 
Clara   Kimball  Young  in   "The  Eyes  of 
Youth"  at  the  Rivoli. 
Stanley  • — 
0\  erture — "Aida." 
Feature — "Scarlet  Days." 
Current    Events — Compiled    from  Pathe 
News  No.  95 — Fox  News  No.  13 — Current 
Events  No.  49 —  Gaumont  Grap- 
hic No.  90 — Literary  Digest. 
New  Week — "Counterfeit." 
Arcadia  — 

F'eatiirc — "It  Pays  to  Advertise." 

Scenic — Burton  Holmes. 

Current    Events — Pathe    News    No.    95 — 

Kinograms. 
Comedy — "Nearly  Newly  weds." 
Next    Week — "More    Deadly    Than  the 

Male." 
Victoria  — 

Feature — "Last  of  the  Duanes." 
Comedy— "Mutt  and  JefT." 
Next  Week — "Please  Get  Married." 
Regent  — 

Feature— "The  Winning  Stroke." 
Serial — Craig  Kennedy  No.  13. 

(Continued  on  next  page) 


4086      (Exhibitor  Service) 


Motion  Picture  News 


View  of  the  famous  California  theatre, 

With  First  Run  Theatres 

{Continued  from  preceding  page) 

BUFFALO 

Shea's  Hippodrome  — 

Overture — "Crown  Diamonds" — Aubcr. 

Special — Stage  setting  entitled  "Thanks- 
giving," showing  immense  tur- 
key strikingly  colored  and 
lighted. 

Vocal — Aria  from  "The  Barber  of  Se- 
ville"— Solo  by  Philip  Benyon, 
who  appeared  in  costume. 

Feature — "It  Pays  to  Ad\ertise" — Bryant 
Washburn. 

Comedy — "His  First  False  Step" — Mack 
Sennett. 

Current  Events — Hippodrome  Review, 
composed  of  Unix  ersal  and  Fox 
News. 

Scenic — Pathe  hand-colored  subject. 

New   Week — Charles  Ray   in   "The  Egg 

Crate  Wallop." 
Strand  — 
Overture — "Oberon." 

Current  Events — 'Pathe  News  (latest)  and 
local  films. 

Feature — "A  Tempermental  Wife" — Con- 
stance Talmadge.  Shown  all 
week,  departing  from  usual  pol- 
icy of  two  changes  a  week. 

Comedy— "Ten  Nights  in  a  Tea  Room" — 
Universal. 

Next  Week — Alice  Joyce  in  "The  Win- 
chester Woman." 

Presents  Novel  Exploitation  Idea 
for  "The  Hoodlum'' 

BASING  an  exploitation  campaign  upon 
the  strongest  of  all  human  faculties — 
the  imagination,  Gordon's  Olympia  Theatre 
of   Boston   has   devised   a   most  unusual 


San  Francisco,  orchestra  and  a  special  stage  setting  designed  for  the  overture  number 


method  of  promotion  to  accompany  the 
presentation  of  "  The  Hoodlum,"  one 
which  any  exhibitor  can  use  in  co-opera- 
tion with  a  local  newspaper. 

The  campaign  invites  all  girls  in  Boston, 
who  are  18  years  old  or  less,  to  write  to 
a  Boston  newspaper  just  what  they  would 
do  provided  their  circumstances  were  like 
those  of  Amy  Burke,  played  by  Man,- 
Pickford  in  "  The  Hoodlum." 

Added  to  the  inducement  of  seeing  one's 
brain-product  in  print,  the  management  of 
the  Olympia,  through  the  auspices  of  the 
evening  newspaper  which  will  carry  the 
contest,  is  offering  $500  in  prizes.  The 
capital  award  will  be  $250  in  cash. 

To  stir  up  interest  in  the  "  What-I- 
Would-Do "  contest,  the  newspaper  will 
publish  a  full  account  of  the  human- 
interest  facts  in  "The  Hoodlum."  A  part 
of  its  copy  for  announcing  the  contest 
will  be : 

"If  you  were  a  motherless  girl  of  18 
enjoying  every  luxury  and  advantage  con- 
ferred through  the  immense  wealth  of  a 
doting  grandfather,  would  you  give  up 
everything  to  live  with  your  own  father  in 
the  lowliest  slums  where  he  engages  in  a 
work  that  enables  him  to  fulfill  his  life's 
ambition  ? 

■'  Should  you  decide  lo  live  with  your 
father,  it  would  mean  the  permanent  sepa- 
ration from  your  grandfather  and  the 
luxuries  he  has  always  provided  for  you. 
Rather  a  vexing  question,  isn't  it?  Yet 
Amy  Burke  decided  it  and  she  never  re- 
gretted her  decision.  Was  she  perfectly 
right  in  so  doing? 

"What  would  you  do  if  you  had  been  in 
Amy  Burke's  shoes?  Would  you  leave  the 
life  of  chummy  roadsters,  crepe-de-chine, 
French-heels  and  servants,  to  mix  with  the 
lowest  form  of  human  live  abounding 
tenements?  And  just  because  your  father 
had  a  freak  ambition?  Write  out  your 
answer  and  send  it  to  this  paper. 


"  The  awards  will  be  made  about  Decem- 
ber 20  and  the  winners  will  be  provided 
with  extra  money  for  the  Christmas 
season.  Just  what  would  YOU  have  done? 
Wrap  up  your  answer  in  a  two-cent  stamp 
and  ship  it  to  us  right  away." 

Thus  did  a  score  or  more  appeals  find 
their  ways  to  thousands  of  Boston  girls 
of  18  years  and  under.  The  management 
of  the  Olympia,  in  outlining  the  contest, 
shrewdly  anticipated  the  fact  that  nothing 
is  so  easy  for  people  to  decide  as  some- 
body else's  business. 


Keenan  Picture  Aids 

(Continued  from  page  4081) 

Laytham,  President  of  the  Carmen's  Union: 

"  Stop  the  strike.  The  public  of  Oak- 
land demand  it.  Civic  government  is  im- 
peded and  business  loss  is  more  than 
$500,000  daily. 

"  I  earnestly  request  that  j^ou  see  this 
picture.  It  contains  the  '  vision '  for  a 
settlement.  I  invite  everj-one  in  Oakland 
to  see  '  The  World  Aflame.'  " 

"  Eugene  L.  Perry, 
"  Manager  T.  &  D.  Theatre." 

The  Keenan  picture  is  based  wholl5'  on 
a  car  strike,  in  which  the  great  character 
actor,  as  the  mayor  of  a  suffering  town, 
brings  about  the  settlement  of  the  walk- 
out, and  fosters  a  more  amicable  arrange- 
ment between  capital  and  labor. 

\'irtually  the  entire  roster  of  striking 
street  carmen  attended  the  showing  at 
Perrys  house,  and  without  question  the 
picture  and  story  they  saw  unfolded  be- 
fore them  had  a  ver\-  sobering  effect  upon 
their  judgment.  It  was  not  verj-  long 
after  the  record-breaking  run  at  the  T.  and 
D.  that  the  strike  was  brought  to  a  happy 
ending,  and  the  basis  of  settlement  wasn't 
much  different  from  that  effected  by 
Keenan  in  "  The  World  Aflame." 


December  6 ,  1919 


4087 


Live  News  from  the  Producers 


lllllllllllllllllllllllllllllllllUllllllllllllllllllllllllllllllllllllllllllllllllllllllill^ 


Fox  Has  Special  Ad  Novelty  For 
j     Exploitation  of  "  Checkers  " 

I  A  decided  novelty  in  theatre  advertising 
is  said  to  be  available  to  exhibitors  through 
the  William  Fox  Exchanges  for  this  com- 
pany's current  production  of  "  Checkers," 
the  Henry  Blossom  racing  picture. 

It  is  an  illustrated  cut  out  card  about 
three  inches  wide  and  five  inches  long, 
printed  on  both  sides  and  extolling  the 

: entertainment  values  of  the  picture. 

The  top  of  the  card  is  cut  out  to  outline 

[the  figure  of  a  jockey,  riding  a  racing 

'Steed,  with  the  horse  in  black  and  white 

land  the  checkered  coat  of  the  rider  in  red 
and  white,  and  checker-board  in  pattern. 

j  Under  the  illustration  is,  "Come  on  Re- 
morse," one  of  the  titles  of  the  race  scene 
of  the  picture. 

Following  this  is  the  announcement  of  the 
picture  with  some  selling  talk  of  approved 

'variety.  A  blank  space  for  the  theatre 
imprint  is  left  at  the  bottom  of  the  card. 

On  the  opposite  side  of  the  card  from 
the  one  described  is  a  catch  line  which 
reads:  "Gee  —  Ain't  it  Hell  to  be  Broke," 
which  is  illustrated  by  the  cut  of  a  man's 
face  expressing  extreme  downheartedness. 
Then   follows   the   suggestion   of  seeing 

I"  Checkers."  

Demand  For  Project-a-Lite  Forces 
Company  to  Incorporate 

Rutlcdge  &  Company  of  Chicago,  widely 
known  to  the  picture  industry  as  the  manu- 
ffactures  of  Project-a-Lites,  have  incorpo- 
rated and  will  remove  their  factory  from 
its  present  location  to  larger  quarters  on 
the  1st  of  the  year.  The  demand  for 
Project-a-Lites  has  been  so  heavy  that 
more  manufacturing  and  shipping  space 
has  become  necessary  to  fill  the  orders  for 
the  Rutledge  &  Company  products.  An- 
nouncement of  the  firm's  new  location  will 
appear  in  the  Motion  Picture  News  dur- 
ing December. 


Leading  Comedian  Joins  Screen 


"  Chic  "  Sale  to  Abandon  Stage  and 
Engage  in  Stellar  Roles  For 
Robertson-Cole  Company 


Charles  "Chic"  Sale,  one  of  vaudeville's  best  known 
comedians,  who  is  to  be  a  Robertson-Cole  star 

CHARLES  ''Chic"  Sale,  who  is  well 
known  through  his  work  in  the  Pass- 
ing Show  of  1917  in  Zeigfeld's  Midnight 
Frolics  and  the  big  Shubert  show,  Monte 
Cristo,  Jr.,  has  been  captured  for  the 
screen.  This  important  announcement 
was  made  by  Robertson-Cole  after  the 
comedian  had  affixed  his  signature  to  a 
long  time  contract. 


"'Chic'  Sale  is  to  the  fun  loving  piil)lic 
as  Caruso  is  to  the  operatic  stage" ;  says 
the  Robertson-Cole  report,  "and  his  natu- 
ral ability  to  make  others  forget  by  his 
rial  impersonations  has  won  for  him  an 
enviable  reputation  from  California  to 
Xew  York.  'Chic'  is  now  on  his  way 
to  the  Coast  with  his  own  act,  and  after 
playing  the  principal  .theatres  in  the  coun- 
try will  go  to  Los  Angeles  and  arrange  to 
commence  his  screen  work."  The  Robert- 
son-Cole announcement  stales  further  that 
"  the  best  available  players  will  be  secured 
to  work  with  'Chic'  His  first  picture  will 
l)e  a  production  from  the  Saturday  Evening 
Post  story,  'The  Smart  Aleck,'  by  Irvin 
S.  Cobb." 

After  becoming  a  Robertson-Cole  star, 
Mr.  Sale  issued  a  statement  which  is  re- 
peated in  part  as  follows : 

"I  have  been  an  ardent  admirer  of  the 
silent  drama  for  many  years,  but  I  re- 
fused offers  several  years  ago.  I  did  this 
so  that  my  name  might  mean  something 
to  the  trade  at  the  time  I  decided  to  de- 
sert the  spoken  stage  for  the  studio 
makeup.  I  honestly  believe  that  it  is  far 
better  to  work  up  to  be  a  movie  star  from 
the  stage  than  it  is  to  be  born  a  motion  pic- 
ture celebrity  over  night. 

"It  is  my  opinion  that  the  screen  is  be- 
coming more  popular  with  time.  Years 
ago  the  star  of  the  big  show  frowned  upon 
the  thought  of  entering  the  movies,  but 
to-day  it  is  considered  a  big  boost  to  be 
elevated  from  the  spoken  to  the  silent 
drama." 


Christie  Ends  Tour  of  Nation 


Clifford   P.    Butler,    recently  appointed  General 
superintendent  of  Metro's  Hollywood  Studio 


He  Visits  the  Leading  Independent 
Exchanges ;  Now  Arranging  World 
Marketing  of  New  Comedies 

r^HRISTIE  Comedies,  C.  H.  Christie, 
general  manager  of  the  Christie  Film 
Company,  recently  completed  a  seven 
weeks'  tour  of  the  United  States.  On  his 
arrival  at  Hollywood  Mr.  Christie  found 
that  in  his  absence  the  enlarged  Christie 
studios  had  been  completed,  with  the  prop- 
erty fronting  on  Sunset  boulevard  contain- 
ing a  stage  running  the  entire  length  of  a 
city  block,  and  also  dressirig  rooms  for  all 
of  the  stock  company.  The  new  improve- 
ments were  made  necessary  by  the  new 
schedule  of  production,  which  will  include 
a  larger  number  of  Christie  Specials  for 
next  year,  the  marketing  of  which  Mr 
Christie  arranged  during  his  tour  of  the 
leading  independent  exchanges  in  the  key 
cities  of  the  United  States. 

Mr.  Christie  announced  that  the  continu- 
ance of  Christie  Comedies  in  one  reel  and 
the  increased  production  of  special  fea- 


ture comedies  will  make  necessary  the  ac- 
quisition of  new  star  talent  for  Christies, 
the  names  of  whom  will  soon  be  announced. 

Preceding  Mr.  Christie  to  Los  Angeles 
by  one  day  was  Reginald  Warde,  New 
York  exporter,  who  handles  Christie 
Comedies  for  the  entire  world  territory 
outside  of  the  United  States  and  Canada. 
Mr.  Warde  is  in  Los  Angeles  arranging 
for  the  acquisition  of  Christie's  new  fea- 
ture comedies  for  the  world  market. 

With  Mr.  Christie  and  Mr.  Warde  on 
their  arrival  in  Los  Angeles  were  a  party 
of  British  theatre  men,  including  Messrs. 
N.  Hobart,  A.  Mears  and  R.  Griarson,  who 
operate  the  Provincial  Cinematograph 
Theatres,  Ltd.,  of  London,  including  be- 
tween thirty  and  forty  of  the  leading  mov- 
ing picture  theatres  in  the  British  Isles. 
The  British  party  visited  all  of  the  leading 
Los  Angeles  theatres  and  studios,  securing 
many  novel  ideas  which  will  be  included 
in  the  construction  of  six  new  theatres 
which  their  syndicate  has  under  way  in 
England. 


4088 


Motion  Picture  News 


Clara  K.Young 

Annual  Festival  to  be  Given  at  Wal- 
dorf-Astoria   on  "Dec.    6,  For 
Benefit  of   Little  Mothers' 
Aid  Association 

THROUGH  the  courtesy  of  Herbert  K. 
Somborn,  President  of  the  Equity 
Pictures  Corporation,  a  beautiful  personally 
autographed  portrait  of  Clara  Kimball 
Young  has  been  donated  to  the  Little 
Mothers'  Aid  Association,  which  will  hold 
its  annual  Festival  and  Bazaar  for  needy 
little  folks  in  the  grand  ball  room  of  the 
Waldorf-Astoria  Hotel  on  Saturday  De- 
cember 6.  An  unusually  worth  while 
afternoon  is  promised,  splendid  musical 
entertainment  of  songs  and  recitations, 
dancing,  and  novelty  booths  of  all  descrip- 
tions and  decoration  will  make  their  appeal 
to  both  eye  and  pocketbook  in  behalf  of 
the  little  ones. 

"  Two  much  cannot  be  said  in  apprecia- 
tion of  the  wonderful  work  accomplished 
for  these  blessed  Tads,"  writes  Miss 
Young,  in  a  recent  letter  to  Mr.  Somborn. 
"  The  training  given  the  children  is  abso- 
lutely practical  —  helps  them  to  become 
genuine   home   makers.     Cleanliness  and 


Donates  Picture 

order  are  the  first  things  instilled  in  their 
minds,  then  comes  thorough  courses  by 
trained  Domestic  Science  teachers  in  cook- 
ing, sewing,  laundering,  and  hygienic  care 
of  the  little  brothers  and  sisters  *  *  * 
and  best  of  all,  the  wonderful,  happy 
summer  days  in  the  country  when  other- 
wise they  would  never  see  the  sunshine." 

Miss  Young's  interest  in  social  and  wel- 
fare work  of  various  branches  has  long 
been  a  matter  of  comment,  as  well  as  her 
donations  and  support  toward  certain 
Army  and  Navy  Units  of  which  she  was 
Honorary  Captain,  and  the  sole  mainte- 
nance of  the  Clara  Kimball  Young  Kn'ttin^ 
Corps,  organized  and  conducted  during  the 
period  of  the  war  at  Thanhouser  Studios, 
New  Rochelle. 

Miss  Young's  love  for  children,  and  the 
comfort  and  ease  which  they,  in  turn,  ex- 
press when  near  her,  is  well  brought  out- 
in  the  school  room  episode  of  "  Eyes  of 
Youth,"  a  particularly  dramatic  and  ap- 
pealing bit  of  artistry  which  sends  the 
spectator  away  with  a  lump  in  his  throat. 

"  Eyes  of  Youth "  will  have  its  metro- 
politan presentation  at  the  Rivoli  Theatre, 
November  30. 


Wide  Drive  for  'The  Lost  City" 


Exploiting  Campaign  to  Have  Circus 
Features  and  to  Play  up  Wild  An- 
imal Character  of  Production 

IT  is  reported  that  extensive  plans  are 
now  being  arranged  for  the  exploit- 
ation of  Colonel  Selig's  animal  serial,  "  The 
Lost  City,"  starring  Juanita  Hansen,  in 
fifteen  episodes.  The  Warner  Bros.,  who 
have  secured  the  American  and  Canadian 
rights  of  distribution,  which  will  be  sold 
on  a  state  rights  basis,  are  pioneer  pro- 
ducers and  readily  appreciate  the  value  of 
advertising. 

Mr.  Harry  Warner  states  that  "a  gi- 
gantic advertising  campaign  in  proportion 
to  the  magnitude  of  the  serial  will  be 
launched.  The  exhibitors  who  book  'The 
Lost  City'  may  feel  assured  that  they  will 
have  at  their  command  not  only  a  large 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


assortment  of  advertising  accessories  but 
they  will  be  assisted  by  a  newspaper  and 
billboard  campaign  that  will  reach  from 
the  Atlantic  to  the  Pacific  Coast." 

As  "  The  Lost  City "  is  a  production  in 
which  animals  of  all  kinds  are  to  be  seen 
during  the  course  of  the  action,  the  ad- 
vertising campaign  is  to  be  conducted  along 
lines  of  a  circus-exploitation  drive  and  will 
prominently  feature  the  presence  of  these 
beasts  in  the  picture.  The  heralds  will  be 
of  the  circus  variety,  eleven  by  fourteen 
inches,  of  various  colors,  wnth  sensational 
pen  sketch  drawings.  Regular  circus 
banners  of  waterproof  canvas  printed  in 
five  colors  will  give  the  exhibitors  the  ad- 
vantage to  use  the  same  banner  for  the 
entire  fifteen  episodes.  The  w'indow  cards 
will  be  a  novelty  and  instead  of  the  time- 
worn  oblong  shape,  it  will  be  a  cut-out  card 
of  the  form  of  an  elephant,  w'ith  sensa- 
tional reading  matter  printed  in  two  colors. 

Besides  the  slides,  lobby  photos,  cuts  and 
mats  there  will  be  many  novelties,  it  is 
said,  which  will  appeal  to  the  boys  and 
girls.  A  pocket  mirror  with  a  handsome 
drawing  of  a  lion's  head  and  a  photo  of 
Juanita  Hansen  between  the  teeth  of  the 
lion  will  be  used  as  a  souvenir  to  the  girls. 
For  the  boys  there  will  be  buttons  and  a 
set  of  small  cards  on  which  will  be  photo- 
graphs of  the  different  animals  appearing 
in  the  serial.  Arrangements  are  also  being 
made  with  a  prominent  music  publisher  to 
write  and  dedicate  a  song  to  Miss  Hansen. 


Anita  Stewart  Wasting  No  Time 

Prepared  to  begin  the  production  of  "The 
Fighting  Shepherdess"  within  a  week  after 
her  arrival,  Anita  Stew^art  will  reach  Los 
Angeles  Tuesday  evening.  Rudolph  Cam- 
eron, her  husband  and  business  manager, 
preceded  Miss  Stewart  by  a  week  and  is 
now  at  the  Louis  B.  Mayer  Studios. 


Charlotte  Walker,  who  is  "  Eve  "  in  the  Ameri- 
can Film  Comi  any's  "  Eve  in  Exile 

Selznick  to  Produce  Plays  for  the 
Legitimate  Stage 

Not  content  to  be  one  of  the  dominant 
factors  in  the  motion-picture  field,  Lewis 
J.  Selznick,  president  of  Select  Pictures 
Corporation,  president  of  the  newly-or- 
ganized National  Picture  Theatres,  Inc., 
and  advisory  director  of  the  Republic  Dis- 
tributing Corporation,  has  entered  the 
legimate  producing  field,  it  was  announced 
by  Mr.  Selznick  this  week. 

The  first  play  which  will  be  produced 
by  Lewis  J.  Selznick  is  "Bucking  the  Tiger,'' 
a  melodramatic  novelty  by  May  Tully  and 
Achmed  Abdullah,  adapted  from  Mr. 
Abdullah's  well-known  novel  of  the  same 
name.  Rehearsals  for  the  forthcoming  pro- 
duction are  now  under  way  under  one 
of  the  leading  lights  of  stagecraft,  and  it  is 
expected  that  the  piece  will  have  its  Broad- 
way premiere  during  the  first  or  second 
week  in  January. 


World  Film  Official  Urges  Plan  to 
Insure  Film  Deliveries 

The  following  communication,  the  out- 
growth of  the  theft  of  a  truck  load  of 
films,  and  urging  the  necessity  of  insur- 
ance, has  been  received  from  an  official  of 
World  Film  Corporation : 

It  seems  that  this  is  an  opportune  time  to  bring 
to  the  exhibitors'  attention,  the  importance,  and 
in  fact  the  necessity  of  securing  insurance  on 
motion  picture  film  while  in  their  possession. 

Coming  close  upon  the  heels  of  the  stealing  of 
a  delivery  truck  this  week  containing  42  features, 
it  seems  that  this  subject  is  one  of  vital  impor- 
tance, and  some  action  should  be  taken  immediately. 
Owing  to  the  quick  work,  however,  of  detectives, 
truck  and  film  were  located  the  same  day  and  re- 
turned to  the  various  exchanges. 

There  is  a  plan  under  foot  whereby  exhibitors 
can  secure  insurance  of  this  kind  from  several  of 
the  indemnity  companies  for  a  small  premium,  and 
it  seems  that  a  plan  of  this  kind  should  be  worked 
out  to  the  better  interests  of  all  parties  concerned. 


Attractions  Distributing  Corporation 
Counsel  in  New  Offices 

Henry  Hcrzbrun,  counsel  for  the  At- 
tractions Distributing  Corporation,  which 
releases  the  Katherine  MacDonald  produc- 
tions as  First  National  Attractions,  and  the 
Paramount  Burlingham  Travel  Pictures 
through  the  Famous  Players-Lasky  Corpo- 
ration, has  removed  his  offices  from  60 
Wall  Street  to  the  Candler  Building,  220 
West  42d  Street,  in  order  to  be  in  closer 
touch  with  the  motion  picture  district. 


December  6  ,   i  9  i  9 


4089 


Fox  Host  of  Britain's  Future  Ruler 


/iV  historic  surroundings  the  Prince  of  IVales,  on  Wednesday,  Nov.  /p, 
ik'as  entertained  as  the  guest  of  IVilliam  Fox,  president  of  Fox  Film 
Corporation  at  the  famous  old  Academy  of  Music  in  Nezv  York,  where 
>■  grandfather  the  late  Edivard  VII ,  then  Prince  of  Wales,  x^'as  feted  by 
<•  city  in  i860. 

War  heroes  and  persons  prominent  in  social  and  business  life  filled  the 
adetny.    They  cheered  the  Prince  to  the  echo  as  he  entered  the  famous 
ritcture;  they  cheered  him  as  he  zvalked  into  the  royal  box,  escorted  by 
Mr.  Fox,  they  cheered  him  after  he  had  made  a  brief  speech  there;  and  they 
rercd  him  as  he  left  the  building. 

The  best  feature  of  it  all  zvas  that  the  Prince  enjoyed  himself  thoroughly. 
He  laughed  at  and  applauded  motion  pictures  and  he  appeared  to  take  a  keen 
crest  in  pictures  of  himself  which  zvere  screened  in  a  special  shozmng 
:de  by  Fox  nezi's,  the  animated  screen  newspaper  and  maga::ine. 
fitting  in  the  Academy  were  eighteen 


orable  men  and  women  who  attended 
ball  given  to  the  then  Prince  of  Wales 
•he  same  building  in  1860.    They  were 
;iig  folks  in  those  days,  and  for  one 
rrnoon    they   became   "young  folks" 
in.     They  smiled  and  waved   at  the 
lice.     They   laughed   at    the  pictures. 
.,cy  had  the  time  of  times. 
For   more    than    an   hour    the  Prince 
watched  the  special  screen  showings  of 
humorous  p  ctures  arranged  at  his  request. 

Mr.  Fox  occupying  a  chair  at  the  left  of 
His  Ro>-al  Highness  was  called  on  tp 
answer  many  questions  regarding  motion 
pictures,  their  past,  present  and  future. 

The  Academy  was  tastefully  decorated 
for  the  occasion  by  John  Zanfft,  who  with 
Manager  W  ucrtz,  had  charge  of  the  pro- 
gram. In  the  foyer  were  three  large  oil 
paintings  of  the  late  Edward  VH,  King 
George  V  and  the  present  Prince  of  Wales. 
Flowers  and  potted  plants  also  were  in  the 
foyer.  The  royal  box  was  draped  with 
the  colors  of  the  United  States  and  Great 
Britain,  and  the  famous  three  feathers  of 
the  Prince  of  Wales  formed  an  added 
decoration. 

The  front  part  of  the  "  pit "  was  given 
over  to  war  heroes,  and  behind  them  sat 
the  old  folks  who  attended  the  1860  ball 
in  the  .\cademy,  and  especially  invited 
guests.  The  royal  box  was  the  first  on  the 
left,  while  that  on  the  right  was  reserved 
for  the  family  of  Mr.  Fox.  In  the  other 
boxes  were  prominent  New  Yorkers,  city 
officials  and  members  of  the  Mayor's  Com- 
mittee of  Welcome  to  distinguished  guests. 

Crowds  began  gathering  outside  the 
building  at  noon.  Admission  was  by  invi- 
tation only.  By  1  o'clock  a  line  stretched 
along  Fourteenth  street  almost  to  Third 
avenue,  although  the  reception  was  set  for 
2  o'clock.  One  hundred  and  fifty  police- 
men established  lines  in  Irving  place  be- 
tween Fourteenth  and  Fifteenth  streets. 
This  was  because  the  Prince  \vas  to  enter 
the  Academy  from  Irving  place. 

Opposite  this  entrance  was  the  United 
States  Navy  Recruiting  Band  and  ranged 
on  each  side,  from  the  doorway  to  the 
street,  was  a  detachment  of  marines  from 
the  battleship  Pennsylvania,  under  Lieut. 
W.  V.  Jewett. 

Within  the  Academy  was  the  Police 
Band,  a  splendid  musical  organization, 
which  entertained  the  early  arrivals.  First 


Copy   of  invitation   sent  out  by  Arthur  James, 
chai  rman  of  the  Committee  of  Arrangements  for 
William  Fox  upon  the  occasion  of  the  Prince  of 
Wales'  visit  to  the  Academy  of  Music 

of  the  guests  of  honor  to  reach  the  building 
were  sixteen  young  society  women,  dressed 
in  hoopskirts — the  style  that  prevailed  when 
the  famous  ball  of  1860  was  given.  They 
were  chaperoned  by  Mrs.  Julian  de  S. 
Trenholm,  of  No.  15  West  Ninth  street. 
The  young  women  were  Mrs.  J.  Theus 
Munds,  Miss  Elizabeth  Manning,  Miss 
Leila  Burden,  Miss  Lucile  Baldwin,  Miss 
Virginia  Rice,  Miss  Helen  Trenholm,  Miss 
Mary  Lancaster,  Miss  Grace  Hendrick, 
Miss  Deborah  Bigelow,  Miss  Mary  Wooley, 
Miss  Zillah  Thompson,  Miss  Dorothea 
Smith,  Miss  Rhoda  Forbes,  Miss  Evelyn 
Pa>Tie,  Miss  Adelaide  Kip  Rhinelander 
and  Miss  Alice  Goddard.  They  formed 
two  lines  in  the  foyer,  and  there  waited 
to  greet  the  Prince. 

Promptly  at  2.15  the  Prince  was  driven 
up  to  the  Irv^ing  Place  entrance  in  an  auto- 
mobile. The  waiting  crowds  gave  him  a 
great  cheer,  and  as  His  Royal  Highness 
stepped  from  the  car  the  Navy  Band  "  un- 
ruffled "  four  ruffles  and  then  played  "  The 
King." 

W^ith  appropriate  words  Mr.  Fox  wel- 
comed His  Royal  Highness  and  then 
ushered  him  to  the  Royal  Box. 

Afterward  the  Prince  sat  in  a  chair 
which  was  occupied  by  his  grandfather  in 


the  Academy  in  18()0.  It  was  a  large  chair 
with  arms,  upholstered  with  purple  plush, 
and  was  in  striking  contrast  to  the  modern 
gold  chairs  in  the  box. 

Mr.  Fox  was  in  a  chair  at  the  left  of 
His  Royal  Highness.  Then  began  the 
showing  of  pictures,  and  incidentally  it  was 
the  first  time  since  his  visit  to  America 
that  the  Prince  attended  a  motion  picture 
performance.  The  showing  was  preceded 
by  the  flashing  of  the  following  on  the 
screen 

"  With  the  idea  that  the  Academy  of 
Music  is  an  institution  dedicated  to  enter- 
tainment, the  brief  program  of  pictures  for 
this  occasion  has  been  selected  from  sub- 
jects of  lighter  vein.  The  comedies  shown 
will  be  only  of  modern  type,  the  sort 
which  provoke  the  millions  to  laughter 
throughout  the  world." 

Came  then  Capt.  Bud  Fisher's  Mutt  and 
Jeff,  a  Fox  feature  which  is  known 
throughout  the  world.  The  title  of  this 
reel  was  "  Sound  Your  A." 

The  Prince  was  heard  to  say  to  Mr. 
Fox  "  Alutt  and  Jef?  are  not  strangers 
to  me.  I  have  heard  of  them  many  times." 
As  the  grotesquely  humorous  story  un- 
wound itself  His  Royal  Highness  laughed 
heartily.  Then  he  was  heard  to  ask  Mr. 
Fox  how  animated  pictures  are  made.  The 
head  of  Fox  Film  Corporation  explained 
the  process  briefly. 

After  "  Sound  Your  A"  one  of  the 
famous  Sunshine  Comedies  was  shown. 
Its  title  was  "A  Yellow  Dog  Catcher." 

Next  came  a  special  arrangement  of  Fox 
News,  the  animated  screen  newspaper  and 
magazine,  which  showed  the  visit  of  the 
Prince  to  New  York. 

Mr.  Fox  and  the  Prince  conversed  a 
great  deal  while  in  the  Royal  Box.  When 
the  head  of  the  Fox  Film  Corporation  was 
asked  as  to  the  nature  of  the  conversation, 
he  said  that  much  of  it  related  to  motion 
pictures  and  that,  having  acted  as  host,  he 
did  not  feel  at  liberty  to  relate  it. 

Details  of  the  entertainment  at  the  Acad- 
emy were  in  charge  of  Arthur  James,  of 
Fox  Film  Corporation.  Invitations  were 
sent  out  to  more  than  2,200  persons.  All 
guests  were  selected  by  Mr.  Fox,  Winfield 
R.  Sheehan,  general  manager  of  Fox  Film 
Corporation,  and  Mr.  James  in  co-operation 
with  the  British  mission,  of  which  Col. 
Norman  Thwaites  is  the  director.  Colonel 
Thwaites  was  enthusiastic  over  the  manner 
in  which  the  reception  was  carried  out, 
and  he  conveyed  to  Mr.  Fox,  through  Mr. 
James,  the  thanks  of  the  Prince  and  also 
word  of  his  keen  enjoyment  of  the  affair. 

One  of  the  features  of  the  reception  was 
the  presence  of  members  of  Fix  Film  Cor- 
poration who  saw  service  during  the  war. 
Among  these  were  Lieutenant-Commander 
\\'ells  Hawks,  late  of  the  United  States 
Navy;  Capt.  Merritt  Crawford,  of  the 
Machine  Gun  Company  of  the  Seventh 
Regiment;  Capt.  J.  M.  Loughborough,  who 
served  overseas  with  the  77th  Division; 
Capt.  L.  A.  Pollock,  Lieut.  W.  H.  Cook, 
Don  E.  Hancock,  who  served  with  the 
Canadian  forces ;  Eugene  O'Brien,  who 
was  with  the  107th  Regiment,  and  Louis 
Klopsch,  who  fougth  with  the  famous  old 
69th  Regiment. 


4090 


Motion  Picture 


a-emmie  preaenis 


\biL  Stroheim's  \vb]id.er  -  Play 


HERE  [is  a  wire  from  TOM 
NORMAN  of  the  Rex  Theatre, 
Racine,  Wisconsin,  which  tells  you 
practically  all  you  need  know  as  to  the 
pulling  power  of  "Blind  Husbands". 

"Blind  Husbands  opened  here  today 
at  the  Rex  Theatre  and,  emxilating 
AJhambra  Theatre,  Milwaukee,  last 
week,  stood  them  out  from  two  till 
ten-thirty  P.  M." 

Tom  Norman,  Manager 

All  our  advertising  of  "BLIND  HUSBANDS" 
from  this  time  forth,  will  'consist  simply  of 
testimonials,  supplemented  by  copy  of  adver- 
tisements which  have  been  iornid  to  pull  the 
crowds.  The  overwhelming  success  of  "Blind 
Husbands"  is  absolutely  assured — we  want 
now  to  make  sure  that  you  get  every  dollar 
out  of  it  that  there  is  m  it. 


JEWEL 


c  )ii  b  e  r  6 


I  919 


'Hellhatti 
no 
like 


4092 


1 

Motion  Picture  News 


which  Williajn 


A  striking  scene  from  the   Robertson-Cole  production   "  The   Blue  Bandanna 

Desmond  is  starred 

''The  Copperhead"  Completed 


Screen  Version  is  Said  to  be  More 
Elaborate  Than  Stage  Play ;  Will 
Have  400  Scenes  in  8  Reels 

IT  is  reported  that  the  filming  of  "The 
Copperhead,"  adapted  by  Charles 
Maigne  from  the  play  by  Augustus 
Thomas,  with  Lionel  Barrymore  in  the 
stellar  role,  has  been  completed  at  the 
Fifty-sixth  Street  Studio  of  the  Famous 
Players-Lasky  Corporation. 

It  is  claimed  that  at  present  the  picture 
contains  400  scenes,  and  when  it  is  released 
as  a  Paramount-Artcraf t  spec'al  production 
it  will  probably  run  eight  reels.  Charles 
Maigne,  who  adapted  and  directed  the 
production,  is  busy  cutting  it,  after  which 
he  will  go  to  California  to  film  "The 
Fighting  Chance,"  by  Robert  W.  Chambers. 

The  screen  production  of  "The  Copper- 
head" follows  closely  the  stage  play  in 
which  Mr.  Barrymore  made  the  greatest 


Vitagraph  Now  Completing  Plans  to 
Produce  Past  Stage  Success  With 
Western  Scenic  Embellishments 

Vitagraph  has  about  completed  prepara- 
tions for  the  production  of  its  screen  ver- 
sion of  "  The  Great  Divide,"  one  of  the 
most  successful  stage  productions  of  more 
than  a  decade  ago.  It  has  the  advantage 
over  most  stage  productions  of  a  few  years 
ago,  in  that  it  lends  itself  to  adaptation  to 
the  screen  with  little  or  no  changes  from 
the  original  text.  While  the  action  in  the 
screen  version  will  be  of  today  there  are 


Thie 


success  of  his  career  when  it  ran  the  season 
of  1917-18  in  New  York,  and  he  duplicates 
his  brilliant  performance  in  the  film  ver- 
sion. However,  it  goes  farther  back  than 
the  stage  production,  beginning  with  the 
period  of  the  Mexican  War.  The  next 
period  is  in  1860,  then  1862  and  the  last 
1904.  The  locale  is  Millville,  111.,  and  to 
portray  this  town  realistically  a  plot  of 
ground  was  leased  for  a  short  time  in  the 
vicinity  of  Elmhurst,  L.  I.,  where  it  is 
said,  through  the  efforts  of  the  Art  and 
Technical  Department,  buildings  were 
erected  to  conform  to  Millville  in  1846  and 
changed  for  each  period  thereafter. 

Among  the  reported  interesting  features 
of  this  picture  are  said  to  be  the  employ- 
ment of  thousands  of  extras  representing 
Mex'can  War  veterans,  Civil  War  soldiers 
and  villagers,  and  200  members  of  the 
G.  A.  R.  appearing  in  a  reunion. 


no  scenes  that  will  have  to  be  brought  up 
to  date  by  the  introduction  of  modern  in- 
ventions. 

Albert  F.  Smith,  president  of  Vitagraph, 
is  confident  that  as  a  photoplay  "  The 
Great  Divide  "  will  surpass  the  stage  pro- 
duction. The  first  two  acts  in  the  spoken 
version  of  the  play  were  devoted  to  the 
Western  scenes,  but  the  beauties  of  the 
scenery  could  only  be  hinted  at.  The  pos- 
sibilities for  wonderful  effects  by  the 
cameraman  are  boundless. 

"  The  Great  Divide  "  will  be  another  of 
the  series  of  screen  versions  of  the  famous 
stage  plays  which  are  being  produced  by 
Vitagraph.  Already  it  has  presented  "  The 
Lion  and  the  Mouse,"  "  The  Third  Degree," 
"  The  Gamblers  "  and  "  The  Climbers,"  all 
of  which  met  with  instant  success.  Win- 
chell  Smith's  "  The  Fortune  Hunter,"  with 
Earle  Williams  in  the  leading  role,  is  nearly 
completed. 


Extensive  Territory  is  Already  Sold  I 
on  "  The  Lurking  Peril  "  1 

"  The  Lurking  Peril,"  a  fifteen-episode 
serial  featuring  Anne  Luther  and  George  • 
Larkin,  is  now  being  offered  to  the  inde- 
pendent exchanges  by  the  Arrow  Film 
Corporation.  W.  E.  Shallenberger,  presi- 
dent of  Arrow,  reports  68  per  cent  of  the 
United  States  territory  has  already  beeo 
sold  on  this  serial. 

The  following  sales  have  been  reported: 
For  New  York  City,  State  and  northern 
New  Jersey,  to  the  Pioneer  Film  Exchange, 
126  West  46th  street.  New  York  City;  for 
the  New  England  States,  to  Arrow  Film 
Exchange,  Sam  Grand,  manager,  Boston, 
Mass. ;  for  eastern  Penns3lvania  and  south.  ' 
ern  New  Jersey  territory,  to  Arrow  Film  ' 
Exchange,     Ben     Amsterdam,  manager, 
Philadelphia ;  for  Ohio,  Michigan  and  Ken-  i 
tucky,    Standard   Film   Exchange,   Cleve-  I 
land;    for    Georgia,    Florida,    Alabama,  | 
North  and  South  Carolina,  Louisiana,  Mis-  » 
sissippi  and  Tennessee,  to  the  Southeastern 
Pictures   Corporation,   Atlanta,   Ga.,  and 
New  Orleans,  La. ;  for  Delaware,  Mary- 
land, District  of  Columbia  and  Virginia, 
the  Liberty  Film  Exchange,   Sam  Flax, 
manager,  Washington,  D.  C.  ^ 


Electric  Teaser  Sign  May  Herald 
New  Selznick  Star  ! 

Is  Myron  Selznick  about  to  spring  an  I 
unknown  star  on  Broadway?  i 

Speculation  was  aroused  and  much  in- 
terest was  evoked  among  the  many  side- 
walk  sightseers  and  Broadway  professional 
folk  who  stood  and  watched  a  handsome  i 
and  impressive  electric  sign  which  had 
sprung  up  overnight  at  the  corner  of 
Broadway  and  46th  Street.  It  read, 
"  Gloria  Dawn "  in  flickering  blue  and 
amber  lights,  and  is  coupled  with  a  sign 
bearing  the  Selznick  mark. 

The  sign  is  more  than  three  stories  in 
height,  almost  square,  and  looks  as .  if  it 
were  built  there  to  stay.  Various  sur- 
mises on  the  part  of  picture  fans  as  to 
the  possible  meaning  of  the  sign  agreed  on 
one  thing — they  did  not  know  what  it  was 
all  about  but  it  looked  as  if  Myron  Selz- 
nick had  another  surprise  to  spring  on  the 
public.  I 


Harold    Lloyd's    latest    comedy.    "  Bumping 
Into  Broadway,"  received  a  good  billing  at 
the  New  York  Strand  showing 


Will  Film  'The  Great  Divide" 


"And  Lasca! 

Lasca  used  to  ride 
On  a  mouse-gray  mustang  close  to  my  side, 
WitK  blue  serape  and  brigKt  belled  spur; 
I  laugKed  vJitK  ioy  as  I  looked  at  Ker." 

—  From  tke  famous  poem  bj)  Frank  Desprez. 


iff,  Vie4tufes 


r . 


Land  of  sunsKine— land  of  love !  TKe  beautiful 

land  of  make-believe !  Come  out  of  >)our  drab  and  dreary, 

v?orkaciay  vJorld  and  ride  into  tKe  joyous  Fairyland  of  Romance-witK 
Lasca :  TKe  screen  Kas  yet  to  5\\ov)  you  any  love  story  so  ricK  witK  tKe 
cKarm  of  lace  mantilla  and  SpanisK  spur  and  tKe  wild,  free  life  of  tKe  old-time 
plains.  Played  by  virile  FRANK  MAYO  and  EDITH  ROBERTS  witK  a 
^ealtK  of  dramatic  feeling,  in  tOondrous  outdoor  settings  unequalled  for  tKeir 
scenic  glory  and  fidelity  in  detail. 


j^oliiiay  1>ymi^ 


YES  —  tKank  you!  Ou  Hoi  icJay  Driv'e  is  an  o^)eI 
-wKelming  success !  Made  so,  not  by  over-stimulatC' 
I  *  selling  but  by  tke  pictures.  It  is  tke^'  wKo  ar 
doing  our  selling.  No  wonder !  E^^ery  one,  a  speciall; 
made  and  specially)  selected  Holiday  Picture.  See  tKem  a 
your  Universal  ExcKange.  TKe  Publicity  Manager  tker 
will  help  5'ou  clean  up  c  s  ;pou  ve  never  cleaned  up  before 

UNIVERSAL -JEWELS 

DorotKy  PKillips  Von  StroKeim 

IN  IM 
"Paid  in  Ad\)ance"  "Blind  Husbands' 

DorotK})  PKillips 
IM 

"Qlie  RigKt  to  Happiness  ' 
Mrs.  Joe  Martin  Comedies 

UNIVERSAL  SPECIAL  ATTRACTIONS 

Mo  nroe  Salisbury  Ora  Carew 

"His  Di^'orced  Wife"  "Under  Suspicion" 

Harr^  Carey  Frank  Mayo  and  EditK  Roberts 

"A  GunfigKtin*  Gentleman"  "Lasca" 

L;pons-Moran  Star  Comedies 
Serials  Two-reel  Westerns 

Centur?  Wonder  Dog  Rainbow  Comedies 

Boosting  Holiday  Happiness 
is  Profitable  Business 

U  N  I  V  E  R  S  A  L 


)  e  c  e  m  b  cr  6  ,   i  9  i  9 


4097 


*What  Is  The  Motion  Picture  Tie-Up"? 


rHE  uiilimiied  possibilities  of  creating 
interest  in  the  attractions  that  are 
ookcd  by  the  exhibitor  of  motion  pictures 
iTer  a  rich  and  fertile  field  to  the  man 
,ho  has  imaKinati.ni.    In  the  many  years 
hat  1  have  been  connected  with  theatres, 
lays  and  stars,  realization  of  the  wonder- 
iil  possibilities  of  publicity  was  never  so 
lioroughly  brouRht  home  to  me  until  I  be- 
ame  connected  with  a  moving  picture  corn- 
any.    If  the  average  publi.ity  man  hand- 
ng    a    play    created    a    dozen  different 
hemes  or  stunts,  he  felt  that  he  was  more 
an  fortified  to  carry  on  an  aggressive 
mpaign  that  would  give  him  priority  of 
aim   for  the  attention  of  the  public  of 
I  against  many  of  his  competitiors.  So 
,;ih  is  the  motion  picture  in  suggestions 
lor   business-getting  ideas  that  even  the 
'■"saic  and  unemotional  individual  is  bound 
^tumble  on  a  score  or  more  of  valuable 
jiethods  of  putting  his  particular  feature 
m  an  advantageous  light  before  the  public, 
irl    thereby    bringing    shekels    in  large 
mtities  to  the  exhibitors  who  book  the 
uture.     Each   day   brings    forth   a  new 
lea  that  can  be  converted  into  a  collect- 
ble  assets  by  application  on  his  part  and 
be  exhibitor  and  by  putting  it  to  use  by  a 
I  ommon  sense  method. 

Motion  picture  have  made  rapid  strides 
M-e  a  few  years  back  when  short  shots 
•■e  shown  of  the  Empire  State  Express 
:;ning  at  60  miles  an  hour  until  now 
icn  great  plays  and  books  are  being 
.  rcened  in  five  reels  or  more.  Even  as 
.•vift  has  been  the  change  of  methods  em- 

iloycd  by  picture  house  managers  from 
le  crude  showmanship  of  those  early  days 
lan  what  is  being  employed  now  when 
je  finest  theatres  in  the  world  are  being 
levofed  to  the  exhibition  of  screen  produc- 
inns.  As  we  have  progressed  in  the  better- 
ng  of  picture  productions,  in  the  same 
atio  we  hav-e  improved  our  methods  of 
letting  the  public  up  to  the  box  office.  We 
lave  coined  new  words  and  phrases  that 
irc  applicable  to  the  industry  in  all  its 
(ranches.  So  many  new  words  have  been 
dded  to  the  already  over-crowded  list  of 
larts  of  speech  in  connection  with  motion 
(tctures,  a  glossary  ought  to  be  published 
n  aid  the  exhibitor,  editor  and  in  fact 
he  world  at  large,  in  defining  the  mean- 
ng  of  these  new  words  that  are  being  put 

0  use  in  order  to  convey  information  con- 
erning  motion  pictures  and  its  uses. 

The  expression  that  is  cropping  up 
)ftcner  than  any  other  just  at  this  time 
s  "  a  tie-up."  In  film  terms,  especially 
vhere  it  relates  to  publicity  and  advertising, 

1  feature  that  has  certain  advertising 
ingles  through  which  the  manager  se- 
ures  the  co-operation  of  outside  interest, 
o  boost  the  picture  —  he  has  made  a  tie-up. 
7or  instance,  the  picture  may  have  to  do 
vith  the  latest  modes  in  gowTis.  The  tie-up 
n  this  instance  is  with  a  department  store 
)r  a  dress  shop  that  has  these  styles  for 
;ale.  The  department  store  or  dress  shop 
nakes  a  window  display  of  these  gowns 
md  calls  attention  of  the  passerby  to  their 
•howing  of  them  in  a  picture  in  which  the 
.tar  of  this  particular  feature  wears  a 
eplica  of  the  ones  the  department  store 


How  Can  It  Be  Applied? 
Lee  Kugel  Tells  How 


Evelyn  Greeley  in  the  World  feature,  "Me  and 
Captain  Kidd 


has  on  display.  The  manager  secures  a 
tie-up  by  co-operation  with  the  store  in 
advertising  the  gowns  in  his  theatre  or 
secures  from  the  store  a  number  of  these 
gowns  for  display  in  the  lobby.  It  may  be 
that  the  tie-up  is  heiwccn  a  music  store  or 
any  other  commercial  institution  that  has 
something  to  sell  which  is  related  to  the 
picture  the  theatre  is  showing.  It  may  be 
a  book ;  it  may  be  a  new  style  in  hats  or 
a  thounsand  other  things.  If  the  theatre 
manager  is  resourceful  and  is  persuasive 
enough  he  can  enlist  the  powerful  influence 
of  his  commercial  friends  to  cf^-operate  in 
making  their  mutual  interests  earn  a 
profitable  increment. 

The  trouble  with  the  tie-up  in  many 
instances  is  that  the  relation  between  the 
advertising  angle  associated  with  the  pic- 
ture is  too  remote  to  the  commercial  prod- 
uct the  store  keeper  hopes  to  dispose  of. 
A  tie-up  is  a  valuable  thing  but  is  no  good 
unless  it  is  perfect.  The  man  you  join 
isisue  with  must  get  results  or  the  next 
time  you  have  a  chance  to  tie  up  with 
him  he  will  not  lend  a  willing  ear. 

The  Republic  Distributing  Corporation 
with  whom  I  am  associated  is  distributing 
ROMANY  "  Where  Love  Runs  Wild."  We 
have  attempted  to  make  a  perfect  tie-up 
from  as  many  angles  as  possible  in  order  to 
assure  the  exhibitor  of  this  picture,  aid 
from  as  many  different  sources  as  it  is 
possible  to  create.  We  ha\e  a  song  pub- 
lished by  Joseph  W.  Stern  &  Co.  entitled 
ROMANY  "Where  Love  Runs  Wild." 
The  exhibitor  of  the  picture  has  a  chance 
to  tie  up  with  department  stores,  the  five 
and  ten  cent  stores  and  stationery  stores 
that  handle  music.  This  will  insure  him  a 
window  display  for  one  sheets  and  window- 
cards  and  the  disposition  of  folders  and 
heralds.  As  this  advertising  costs  the 
theatre  manager  nothing  and  he  gets  a 
display    of    his    ad\crtising    material  in 


places  where  he  otherwise  could  be  unable 
to  do  so  even  if  he  paid  money  for  it,  here 
is  a  tic  up  that  should  work  to  mutual 
advantage  and  that  will  positively  get 
satisfactory  results  for  all  parties  concerned. 
Another  tic  up  with  this  picture  is  the 
phonographic  records  of  the  song.  Here 
again  are  advertising  possibilities  that  even 
a  manager  of  little  experience  can  handle 
successfully.  In  view  of  the  fact  that  the 
picture  has  Scotch  settings  and  that  the 
style  this  year  runs  to  Scotch  plaids,  de- 
parimint  stores  will  really  consent  to  a 
tie-up  as  they  can  secure  advertising 
material  that  they  would  be  unable  to  get 
otherwise. 

These  are  just  a  few  instances  of  the 
perfect  tie-up.  On  the  other  hand  the 
tie-up  that  has  to  do  with  merchandise  that 
lack  advertising  possibilities  and  a.e  in 
slight  demand,  can  do  the  theatre  very 
little  good  and  is  a  waste  of  time  and 
energy  to  put  into  effect.  The  tie-up  is 
merely  one  of  the  thousand  vehicles  that 
the  live,  wide  awake  exhibitor  can  make 
use  of  in  promoting  the  success  of  this 
theatre. 


Texas  Guinan  Signed  to  Do  a 
Series  for  Bulls-Eye 

Milton  L.  Cohen,  president  of  Bulls-Eye 
Film  Corporation,  announced  last  week  on 
his  return  from  Los  Angeles  that  he  has 
signed  Texas  Guinan  to  be  featured  in  a 
series  of  super-Western  photoplajs.  These 
features  will  be  released  in  two  reels,  be- 
ginning in  mid-January,  through  Bulls- 
Eye  exchanges  to  be  announced  shortly. 

"The  pronounced  hit  scored  by  Texas 
Guinan  in  short  Western  subjects  recently," 
said  Mr.  Cohen,  "convinces  me  that  ex- 
hibitors will  have  a  good  line  of  .short 
subjects  available  at  short  periods  follow- 
ing the  first  of  Miss  Guinan's  releases  for 
us.  Miss  Guinan  is  happy  to  be  with  us, 
but  was  \ery  much  piqued  to  think  she  had 
to  hop  a  train  for  the  Coast  on  the  day 
before  Thanksgiving  Day." 

Jay  Hunt,  who  has  directed  for  the  prin- 
cipal producers,  will  direct  the  new  Texas 
Guinan  subjects. 


Rene  Guissart,  photographer  for  Maurice 
Tourneir  Productions 


4098 


Motion  Picture   N  e  7i.> 


Right  out  ol  the  Secret  Anchives 

The  only  Pictures  ever  Screened 
which  show  Merchant  Ve$$el^ 
bein^  attacked  and  sunk  by 
German  submai'ines 

In  HEAKST  NEWS  Mo. 46  the  world  will  see  for 
the  first  time  on  the  screen  authentic  mov- 
ing pictures. taken  "by  German  Submrine  com- 
manders, of  merchant  ships  attacked  and  sunk 
by  Germany's  submarines.    While  the  world  is 
looking  at  these  pictures  it  will  be, itself, 
on  a  German  submarine.  Heedless  to  say , only 
the  unbeatable  enterprise  of  the  BIG  NEWS 
THREE  could  have  secured  you  this  stupendous 
scoop. 

Inteiiiational  Mews  -  Universal 


Ill  b  e  r  6  .    i  9  i  9 


4099 


of  the  German  Government 

Made  by  German  Submarine 
Commanders  for  German  official 
eyes  Only.  Absolutely  Exclusive- 
Absolutely-  a  Heai*5tNew$ Scoop  i 

Never  before  in  history  have  a  great  Power's 
naval  secrets  been  so  utterly  disclosed  as 
in  this  amazing  revelation.  As  drama, it  is 
great--as  news --exclusive  news- -still  greater. 
With  this  overpowering  evidence  of  the  BIG 
TEHEE'S  domination  of  the  world news  field 
"before  your  eyes  you  simply  can't  afford  to 
be  last  in  your  town  with  the  pictures  every- 
one wants  to  see.  Book  the  BIG  THREE  now — today. 

CuiTent  Events  -  Hearst  News 


mm 


ISSUED 
by 

INTERNATIONAL 

I^ELEA/ED 

THRU 
UNIVER/AL 


410() 


Motion  Picture  Net 


Opinion  Solid  on  American  Film 


"  Six  Feet  Four "  According  to  All 
Reports    is    Being  P.eceived 
W'arml}-  Through  Country 

HARRY  E.  GARDNER,  of  Colorado 
Springs,  Colo.,  is  famed  among  local 
movie  men  for  his  "hard-boiled"  judg- 
ment, which  has  been  demonstrated  time 
and  again  during  his  successful  reign  as 
manager  of  the  live  Princess  Theater  of 
the  Springs.  It  is  therefore  easy  to  under- 
stand why  E.  P.  Briggs,  Denver  representa- 
tive of  the  "  Flying  A,"  considers  his 
opinion  of  "  Six  Feet  Four "  of  sufficient 
value  to  call  for  the  glory  of  cold  type. 

"  Most  of  the  western  picture  I  have  seen 
for  the  past  two  years,"  wrote  Mr.  Gard- 
ner to  Mr.  Briggs,  "  have  all  been  along  the 
same  lines  and  about  the  same  general 
style.  It  is  certainly  refreshing  to  see  a 
western  character  as  presented  by  William 
Russell,  who  contrives  to  bring  out  the  fine, 
manly  points  of  the  character  without  hav- 
ing the  appearance  of  over-acting  the  part. 
The  picture  is  a  great  one." 

While  praise  like  this  goes  to  prove  the 
sterling  quality  of  this  "American  produc- 
tion, the  most  tangible  proof  of  all  is  found 
in  the  flocd  of  contracts  that  keep  pouring 
in  from  all  parts  of  the  cotmtry  —  long-run 
contracts  from  important  circuits  and  first- 
run  houses. 

A  recent  addition  to  the  long  list  of 
theater  chains  that  have  booked  "  Six  Feet 


Star  Seen  in  "  Fighting  Cressy,"  an 
Adaptation  of  Bret  Harte's  Tale 
"  Cressy  "  ;  is  Well  Supported 

BLANCHE  SWEET,  star  of  "A  Wo- 
man of  Pleasure  "  and  other  big  pro- 
ductions, came  back  to  Broadway  again 
this  week,  when  "  Fighting  Cressy,"  sec- 
ond of  her  series  of  starring  vehicles 
under  the  management  of  Jesse  D.  Hamp- 
ton and  distributed  by  Pathe,  was  booked 

SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


Four  "  is  the  great  North  West  Exhibitors' 
Circuit,  comprising  more  than  one  hundred 
theaters.  H.  B.  Wright,  manager,  is  boost- 
ing "  Six  Feet  Four  "  as  one  of  the  strong- 
est human-interest  dramas  he  has  seen  in 
a  long  time. 

The  Stanley  people  in  Philadelphia  have 
booked  the  film  over  the  famous  Stanley 
Circuit. 

Letters  from  enthusiastic  exhibitors  who 
have  filmed  "  Six  Feet  Four  "  are  filling  the 
files — ^  letters  similar  in  tone  to  this  laconic 
note  from  Frank  McCarthy,  manager,  of 
the  Rex  and  Strand  Theaters  in  Mil- 
waukee : 

"  Never  had  a  bill  I  could  recommend 
more  highly  that  I  can  '  Six  Feet  Four.' 
Showed  against  Mary  Pickford  in  '  The 
Hoodlum  '  at  the  Majestic.  Played  to  two 
capacity  houses  the  first  night.  First  show 
had  them  jammed  in  the  lobby.  Will  say 
it's  some  show  —  that's  all." 

Everywhere  "  Six  Feet  Four  '  is  said  to 
be  bringing  the  same  results.  It  is  not  only 
wonderfully  adapted  to  special  methods  of 
exploitation,  but  it  lives  up  to  everybody's 
expectations.  Reports  show  that  progres- 
sive exhibitors  playing  this  film  are  in- 
vesting heavily  along  lines  that  mean  bigger 
box-office  returns  —  advertising  extensively, 
posting  an  extra  quota  of  strong  paper, 
pulling  unusual  exploitation  stunts,  and 
featuring  novelty  lobby  displays. 


at  B.  S.  Moss's  Broadway  Theatre.  This 
booking  is  several  weeks  in  advance  of  the 
actual  release  date,  but  was  granted  the 
Broadway  upon  the  insistent  demand  of 
the  management,  following  a  private 
screening  of  the  picture  in  the  projection 
room  of  Pathe's  New  York  exchange. 

Miss  Sweet  is  reported  to  be  surrounded 
in  the  second  of  her  Hampton  feature  by  a 
fine  supporting  cast,  among  whom  are 
numbered  Russel  Simpson,  as  Hiram  Mc- 
Kinstry;  Edward  Peil,  as  John  Ford;  Pell 
Trenton,  as  Joe  Masters;  Antrim  Short,  as 
Seth  Davis;  Frank  Lanning,  as  Old  Man 
Harrison;  Billie  Bennet,  as  Mrs.  Dabney, 
and  Georgie  Stone,  as  Georgie. 

"  Cressy  "  is  probably  the  best  known  of 
Bret  Harte's  famous  stories  of  the  West, 
dealing  with  the  days  wjien  men  "  worked 
hard  and  played  harder,  lived  fast  and 
died  faster."  Jesse  D.  Hampton  and  Di- 
rector Thornby  were  fortunate^  in  obtain- 
ing the  exact  atmosphere  of  Harte's  story, 
going  right  into  the  heart  of  "  Tonlumne 
County,"  California,  where  the  author  ob- 
tained inspiration  for  "  Fighting  Cressy." 


Allgood  Announces  Severance  of 
Mr.  Brightman  With  Staff 

An  announcement  from  the  Allgood  Pic- 
tures Corporation  reads  as  follows :  "Mr. 
Brightman  has  severed  his  connection  with 
the  Allgood  Pictures  Corp.,  as  publicity 
manager  in  the  exploitation  of  their  forth- 
coming serial,  "The  Whirlwind,"  featuring 
Charles  Hutchinson,  being  produced  under 
the  direction  of  Mr.  Joseph  A.  Golden. 
His  successor  has  not  yet  been  appointed." 


ENTERTAINING  PRINCI 
Pathe  Supplies  Ten  Pictur 
For  Homeward  Trip 

PATHE  reports  that  "  the  major  ent 
tainment  for  the  Prince  of  Wa 
aboard  H.  M.  S.  Renown,  on  ■ 
return  journey  to  England,  will  be  f 
nished  by  the  Pathe  Exchange,  Inc.,  wh 
has  placed  ten  complete  motion  picti 
programs  aboard  the  Prince's  float) 
home." 

According  to  the  Pathe  announceme 
at  the  request  of  Lieutenant  Commanc 
C.  H.  RoUeston,  Pathe  yesterday  plat 
aboard  the  Renown  the  following  featurt 
"The  Gay  Old  Dog,"  a  Hobart  Henl 
picture  featuring  John  Cumberlan 
"  Dawn,"  a  Commodore  J.  Stuart  Blackt 
attraction,  starring  Sylvia  Breamer  a 
Robert  Gordon;  "A  Damsel  in  Distres: 
starring  June  Caprice;  "Twin  Pawn: 
starring  Mae  Murray  and  produced 
Leonce  Perret;  "  The  Virtuous  Mode 
starring  Dolores  Cassinelh;  "The  Th: 
teenth  Chair,"  a  Perret  film;  "The  Lo 
Cheat,"  starring  June  Caprice;  Fanr 
Ward  in  "Our  Better  Selves";  "A  Womj 
of  Pleasure,"  Jesse  D.  Hampton's  phot 
play  with  Blanche  Sweet  in  the  starrii 
role;  "The  Right  to  Lie,"  starring  Dolor 
Cassinelli. 

Harold  Lloyd_  will  supply  the  mirth  < 
each  of  the  ten  programs,  appearing  in  tl 
following  one  reel  fun-makers:  "  Jazzi 
Honeymoon,"  "All  at  Sea,"  "  Be  My  Wife 
"  Count  Your  Change,"  "  Count  the  Votes 
"Heap  Big  Chief,"  "He  Leads,  Othe 
Follow,"  "  His  Only  Father,"  "  Pay  Yoi 
Dues "  and  "  Never  Touched  Me." 


Jesse  Hampton  Purchases  Five 
Stories  For  His  Stars 

After  ha\  ing  considered  hundreds  c 
stories  by  well-known  authors  for  his  star 
H.  B.  Warner,  Blanche  Sweet  and  Williai 
Desmond,  Jesse  D.  Hampton  has  ar 
nounced  five  new  purchases  for  film  pre 
duction.  For  Mr.  Warner  he  bought  "Bt 
hind  Red  Curtains,"  a  mj-stery  story  o 
hypnotism  by  M.  Scott.  For  the  same  sta 
he  also  secured  the  film  rights  to  "Fell 
O'Day,"  by  F.  Hopkinson  Smith,  a  tens 
drama  of  London  and  New  York,  an 
also  a  third  stor^-  by  F.  Anstey,  Englis 
author  and  playwright,  entitled  "The  Bras 
Bottle."  "Shock,"  a  story  by  Marjon 
Benton  Cooke,  was  secured  for  Miss  Swee- 
For  William  Desmond  he  obtained  thi 
film  rights  to  "Half  a  Chance."  a  dram 
of  the  sea  and  London. 


Bulls-Eye   Agent   Gratified  Wit) 
Conditions  in  National  Tour 

On  the  first  leg  of  his  cross-countn.-  tour 
for  the  purpose  of  getting  the  stat 
rights'  buyers  and  exhibitors'  views  01' 
comedy  productions,  James  L.  Mendelson 
special  representative  of  the  Bulls-Ey 
Film  Corporation,  has  reached  the  wes 
coast  studios  of  Bulls-Eye  in  Holl^•^vood 
The  Bulls-Eye  special  representative  visitec 
hundreds  of  buyers  and  exhibitors  on  hi. 
survey  of  the  field,  and  his  report  t( 
Studio  Manager  Nat  Spitzer  is  gratif>-ing 
according  to  the  latter. 


Blanche  Sweet  at  The  Broadway 


'^December  6  .   i  9  i  9 

jThird  Week  For  Realart  Feature 
in  Capital;  Red  Cross  Tie-Up 


4191 


"Soldiers  of  Forlimc."  an  Allan  Dwan 
'  3roduction,  htgan  its  third  successful  week 
'tain  VVash'ngton  with  a  tie-up  in  the  local 
Wjked  Cross  drive.  Tom  Moore  arranged 
wtlor  a  special  performance  of  "Soldiers  of 
l^fi Fortune"  for  the  benefit  of  the  \\'ashin,g- 
^k:on  Red  Cross,  and  in  return  for  Mr. 
.'Ill  Moore's  courtesy,  the  local  organization  in- 
M  luded  mention  of  Realart  s  photoplay  in 
ill  of  its  propaganda  material.  For  a  week 
'sn*  n  advance  of  the  special  afternoon  show- 
najijng  there  were  daily  news  stories  in  all 
Aspapcrs  playing'  up  the  "Soldiers  of 
rtune  "  benefit. 
JcM  The  regular  theatre  lobby  displays,  with 
silurolorcd  stills,  were  placed  prominently  in 
istl!t'vcr>-  hotel  of  the  city,  including  the 
i!  I  arger  ones,  such  as  the  Raleigh,  Willard 
itiei  ind  \ew  W  ashington.  W  herever  there 
'awj  vas  a  Red  Cross  booth,  "  Soldiers  of 
:eil?oftune"  was  brought  to  public  attention. 
Modi  The  most  direct  form  of  advertisement 
Hj.vhich  the  Moore  staff  devised,  was  a 
(  Lji  iroadside,  called  "  The  \\'ashington  News  " 
FagTiade  up  in  the  form  of  the  usual  front 
foajiage  of  a  daily  newspaper.  "The  Wash- 
phut  ngton  N'ews  "  was  distributed  throughout 
lani  he  city  by  Boy  Scouts  and  a  detachment 
)olji)f   volunteers    from   the   local  Woman's 

Transport  Corps, 
rtii    It    contained    interesting  information 
'flibout  Richard  Harding  Davis,  author  of 
I    novel    from   which   the   picture  was 
ipted,  and  carried  a  portion  of  the  nar- 
ive  of  Allan  Dwan's  romantic  picture 

TV. 

'1   

=|iVorld  Will  Rel  ease  "  The  Blue 
p^^l      Pearl  "  During  December 

World  Pictures  aiiiiouiiccs  that  the  first 
wrencc  Weber  production,  "  The  '  Blue 
irl "   in   which  a  good  cast  including 
th  Hallor,  Florence  Billings,  Lumsdcn 
ire.   Fair   Binney,  John  Halliday,  Earl 
iienck  Corless  Giles,  etc.,  gives  strength 
I    this  Broadway  success,  has  reached  a 
Biioint  where  it  is  only  a  matter  of  a  few 
n  ilays  when  it  will  be  completed.    It  will 
esMe  released  by  the  W  orld  as  a  special  dur- 
'FfMig  the  month  of  December. 


All  SetonGoldwynAdCampaign 


Real  L'oopeiaticjii  lo    Tlieatrc  Mana- 
ger is  the  I'laii  in  Briiijjing  His 
House  to   Public  Attention 

EV'FIRYTHING  is  set  for  Goldwyn's 
great  national  newspaper  advertising 
campaign.  The  first  gun  will  be  fired  on 
Monday,  December  1st,  with  display  a<lver- 
tisemcnts  appearing  in  many  of  the  coun- 
try's leading  newspapers.  Thereafter 
Goldwyn  copy  will  be  kept  constantly  be- 
fore the  eyes  of  millions  of  readers. 

Details  concerning  Goldwyn's  campaign 
in  the  most  important  daily  publications  in 
the  principal  cities  and  towns  in  all  parts 
of  America  are  particularly  interesting. 
They  reveal  how  far  sound  business  meth- 
ods have  come  to  1)C  applied  to  the  motion 
picture  industry,  which  too  frequently 
heretofore  has  been  haphazard  in  its  ad- 
vertising. 

Genuine  "service"  advertising  that  will 
benefit  every  exhibitor  showing  Goldwyn 
Pictures,  is  the  objective  of  the  campaign, 
planned  and  executed  by  the  Seaman  Ad- 
vertising Agency,  Inc.,  and  Ralph  Block, 
director  of  advertising  and  publicity  for 
Goldwyn.  The  plan,  as  it  is  being  placed 
in  operation,  is  made  feasible  through  the 
co-operation  of  Goldwyn's  twenty-two 
press  and  service  representatives  located 
in  the  various  exchanges.  These  men  will 
play  an  important  part  in  the  actual  plac- 
ing of  the  advertisements  and  in  tieing 
them  up  with  local  exhibitors. 

Every  exchange  is  supplied  with  a  com- 
plete set  of  the  electros  prepared  for  all 
Goldwyn  Pictures,  and  with  a  list  of  the 
newspapers  selected  by  Goldwyn  to  carry 
to  copy  that  in  each  instance  advertises  a 


Cioidwvn  star,  a  Goldwyn  I'ictiirc  and 
leaves  space  for  the  insertion  of  the  name 
of  the  theatre  at  which  the  film  will  be 
shown  and  the  date  of  the  presentation. 

When  a  production  is  bookid  in  a  certain 
town,  the  newspaper  advertising  will  be 
launched  at  that  time  and  in  a  way  that 
will  bring  the  greatest  immediate  benefit 
to  the  exhibitor  showing  the  picture.  In- 
stead of  confining  the  advertising  to  one 
paper  that  can  be  expected  to  reach  only 
a  part  of  the  community,  every  important 
daily  in  that  section  will  carry  the  dis- 
play copy,  thereby  giving  the  theatre,  as 
well  as  the  picture,  a  prominence  that  is 
worth  thousands  of  dollars  to  the  exhib- 
itor. 

The  Goldwyn  plan,  that  is  iuii(|uc  and 
marks  an  important  step  forward  in  giv- 
ing the  theatre  manager  real  co-operation 
in  bringing  his  house  to  the  attention  of 
the  public,  has  the  great  advantage  of  time- 
liness. The  combined  circulation  of  the 
newspapers  on  the  list  to  carry  the  copy 
during  coming  months,  assures  a  reading 
public  of  over  thirty  million,  and  this  audi- 
ence will  be  told  just  where  and  when  the 
Goldwyn  Pictures  being  advertised  may  be 
seen.  This  is  direct  advertising  in  which 
there  is  no  wasted  appeal. 

Charles  Irving  Fletcher  has  prepared 
distinctive  copy,  bringing  out  the  salient 
points  of  each  Goldwyn  picture  in  a  man- 
ner that  will  catch  the  attention  and  arouse 
the  interest  of  the  average  newspaper 
reader.  The  text  and  tone  of  the  adver- 
tisements is  in  keeping  with  the  aim  of 
the  Goldwj-n  Corporation  to  establi.sh  its 
product  as  typifying  the  highest  point  in 
artistic  photoplay  production. 


''Eyes  of  Youth"  at  the  Rivoli 


Dared     1  Charles  Hutchinson  doing  part  of  a 
}13(     day's    work    during    the    filming    of  "The 
Whirlwind,  '  an  Allgood  serial 


Clara  Kimball  Young  Picture  First 
Feattire  at   Rivoli   After  Zukor's 
Acquisition  of  Two  Big  Houses 

EQUITY  Pictures  Corporation  announces 
the  metropolitan  premiere  at  the 
Rivoli  Theatre,  November  30,  of  Clara 
Kimball  Young  in  Max  Marcin's  famous 
stage  success  "  Eyes  of  Youth."  made  under 
the  executive  direction  of  Harry  Garson 
and  personally  directed  by  Albert  Parker. 
The  engagement  of  Miss  Young  at  the 
Rivoli  is  of  special  import  in  that  "  Eyes 
of  Youth,"  is  the  first  production  to  be 
put  in  at  cither  the  Rialto  or  Rivoli 
Theatres,  since  these  houses  were  taken 
over  by  the  Zukor  interests. 

Hugo  Reisenfeld  will  personally  super- 
vise the  decorations  of  the  house.  A  pro- 
logue of  magic  charm  and  an  elaborate 
musical  score  have  been  rehearsed  to 
elaborate  the  presentation,  it  is  stated. 

It  is  reported  by  Equity  Pictures  that 
some  episodes  feasible  for  stage  presenta- 
tion have  been  incorporated  in  the  picture. 
Four  months  were  consumed  in  the  making 
of  this  production,  the  report  states,  "  at 
a  cost  exceeding  $250,000."  No  detail  was 
overlooked,  in  production,  photography,  or 
assembling  of  cast  to  make  the  picture  a 
top-notch  production.  Some  of  the  sets  in 
the  picture  are  described  as  being  180  feet 


long  by  107  feet  wide,  full  draped ;  and 
more  than  12,000  bricks  arc  reported  to 
have  been  used  in  one  set — -a  reproduc- 
tion of  the  famous  Pope  home  in  San 
F'rancisco. 

The  cast  which  Harry  Garson  assembled 
in  support  of  Miss  Young  includes  such 
names  as  Vincent  Serrano,  Gareth  Hughes, 
Edmund  Lowe,  William  Courtleigh,  Mil- 
ton Sills,  Sam  Sothcrn,  Pauline  Starke  and 
Edward  Kimball. 


Realart  Publicity  Man  Leaves  to 
Lend  Aid  in  National  Campaign 

Hugh  Carter  Harvey,  the  commercial 
jack  of  all  trades,  who,  however,  regards 
the  theatrical  profession  as  his  first  love, 
has  severed  his  connection  with  the  Real- 
art  Pictures  Corporation. 

His  latest  venture  is  that  of  sales  man- 
agement. The  National  Tuberculosis  As- 
sociation, which  annually  sponsors  the  sale 
of  Red  Cross  Christmas  seals,  has  found 
in  him  an  entirely  able  assistant  sales  man- 
ager. Some  vague  idea  of  the  magnitude 
of  his  task  may  be  gathered  from  the  fact 
that  more  than  a  billion  seals  "will  be  sold 
during  the  first  ten  days  of  December. 

In  order  to  insure  the  success  of  the 
sale,  it  has  been  necessarj-  to  bu-ld  up  the 
greatest  volunteer  sales  force  possible. 


Motion  Picture  N  e  ivl 


Tlirce    interesting    moment''  from    the  National 


i'llm  (  orporation's  production  "Hearts  and  '"'a^'ka  "  starring  Klinor  iiel.i.  .\ljs.  I- 1  Id 
•-up  o;tcd  l)y   I'rancis  McDonald   and  Lloyd  Bacon 


Baltimore  Producing  Co.  Starts 


Citv  Begins  to  Feel   it  is  Drawing 
Recognition    as    a  Producing 
Center;  Its  Advantages 

BALTIMORE  is  slowly  but  surely  pro- 
gressing toward  becoming  a  center 
for  the  manufacturing  of  motion  pictures. 
Not  so  very  long  ago  a  company  for  mak- 
ing photoplays  was  formed  by  Miss  Kath- 
erine  Ca\anaugh  in  that  city  and  now  the 
Eagle  Film  Corporation  has  commenced 
operations.  The  company  is  capitalized  for 
$20,000  of  which  no  stock  is  for  sale.  It 
has  a  studio  located  at  211  West  Saratoga 
street  and  it  plans  to  produce  one  and  two- 
reel  comedies. 

The  director  of  the  new  concern,  Sam 
Phillips,  was  at  one  time  with  the  Univer- 
sal and  Mirror  Film  companies  and  as- 
sisted in  the  direction  of  se\eral  produc- 
tions in  which  Nat  Goodwin  took  part. 
The  company  has  already  completed  one 
picture  which  will  soon  be  placed  on  the 
market.  A  studio  in  Catonsville,  a  suburb 
of  Baltimore,  is  contemplated  in  the  near 
future. 


The  officers  of  the  new  company  are 
John  W'aldeck,  treasurer,  and  Raymond 
Hechinger,  secretary. 

Despite  the  fact  that  Baltimore  and  its 
cn\ircns  possesses  in  abundance  some  of 
the  most  striking  natural  scenery  in  the 
East  and  has  also  a  reputation  for  its  beau- 
tiful women,  film  producers  have  been  a 
long  time  awakening  to  its  possibilities. 
Several  small  companies  started  operating 
there  but  these  either  through  poor  man- 
agement or  lack  of  capital  failed. 

The  first  of  the  later  venturers  in  the 
moxing  picture  field  in  Baltimore,  however, 
was  Miss  Ca\anaugh  who  not  only  organ- 
ized a  company  of  photoplay  actors,  l)ut  is 
also  at  present  conducting  a  school  for  the 
development  of  moxing  picture  players. 
The  first  photoplay  to  be  produced  by  Miss 
Cavanaugh's  Company  was  exhibited  at 
Albaugh's  Theater  in  Baltimore  on  last 
week  and  met  with  highly  fa\oral)le  com- 
ment. The  film  was  a  three-reel  comedy 
called  "  Lo\  e's  Crossroads,"  and  was  made 
with  all  local  talent. 


War  Film  Continues  Successes 


VV.  H.  Production.s  Says  New  York 
and  \Msconsin  Reports  on  "The  . 
Lost  Battalion  "  Highly 
Favorable 

ACCORDING  to  a  report  from  W.  H. 
Productions  Company  the  following 
statements  of  approval  for  the  picture, 
"The  Lost  Battalion,"  have  been  received 
from  the  Gardiner  Syndicate  which  con- 
trols the  ri.ghts  to  this  production  for 
New  York  State : 

"It  beats  the  record  of  'Micke\-,'  "The 
Birth  of  a  Race.'  'The  Miracle  Man'  and 


'  Yankee  Doodle  in  Berlin  '  with  the  Mack 
Sennett  Girls  in  person." 

"1  have  encugh  confidence  in  it  that  if 
xou  care  to  sell  me  the  rights  to  some 
more  of  the  eastern  territory  still  open  I 
will  gladly  purchase  same  and  give  it  the 
big.gtst  nnis  an\-  picture  has  ever  re- 
cei\ed." 

"It  made  such  an  impression  on  the 
manager  of  the  theatre  in  Lockport  where 
we  opened  yesterday  that  he  called  at 
my  office  this  moniing  and  arranged  for  a 
return  date  and  ga\e  me  a  guarantee  on 
same  that  is  considerable  over  the  guaran- 
tee that  I  got  in  the  town  on  Yankee 
Doodle  and  the  bathing  girls,  or  any  others. 
I  expect  to  get  guarantees  in  ever>-  city 
and  town  of  an  even  larger  amount." 

From  the  Wisconsin  Film  Corporation, 
Milwaukee,  Wisconsin,  an  excellent  re- 
port is  received,  according  to  W.  H.  Pro- 
ductions Company  oflicials. 


American's  President  Goes  to  Coas 
to  Supervise  Diva's  Production 

Samuel  S.  Hiuchinson,  prc?ident  of  ih( 
American  Film  Company,  Inc.,  has  Icf 
Chicago  for  a  visit  to  the  Companv': 
studios  in  Santa  Barbara,  where  he  \\il 
remain  until  the  first  of  the  year.  Th< 
purpose  of  his  trip  is  to  give  persona 
supervision  to  Mme.  Marguerita  SxKa'; 
initial  prcduciion  of  the  "Flying  A,' 
which,  it  is  announced,  will  be  filmed  un- 
der the  direction  of  Rupert  Julian,  wideK 
known  as  the  director  of  "The  Beast  oi 
Berlin  "  and  other  big  photoplays.  Aftei 
this  picture  is  completed  Mme.  Sylva  will 
resume  her  professional  tour,  returning 
to  Santa  Barbara  in  March  to  make  an- 
other feature  for  the  American. 

Mr.  Hutchinson  is  highly  enthusiastic 
over  the  screen  possibilities  of  both  the 
famoirs  <liva  and  the  popular  vehicle  which 
has  been  chosen  for  her  first  picture  and 
before  leaving  Chicago  said,  "Mme  Sylva 
will  screen  wonderfully,  and  will  soon  be 
as  great  an  idol  of  the  silent  stage  as  s 
already  is  of  the  concert  and  operati 
stages.'" 

General  Manager  R.  R.  Xchls  and  Studi 
Manager  A.  L.  Thompson  have  personally 
conducted  a  scouting  tour  of  Los  Angeles 
and  San  Francisco,  in  search  of  exactly 
the  types  of  pla>ers  to  interpret  the  strik- 
ing characters  of  the  original  story. 


Kerrigan  in  "  Lord  Loves  the  Irish  " 
at  Hodkinson  Exchanges 

While  the  majority  of  big  screen  stars 
and  their  producers  are  engaged  in  dis- 
coursing on  "  bigger  and  better  pictures," 
J.  Warren  Kerrigan  goes  on  his  merry  way 
making  them  for  W".  W.  Hodkinson  dis- 
tribution. Turning  out  successful  Robert 
Brunton  productions  has  become  a  habit 
with  the  arf'st.  First  it  was  "A  WTiite 
Man's  Chance,"  then  came  "  The  Joyous 
Liar,"  to  prove  that  his  initial  Brunton 
production  was  no  flash-in-the-pan,  and 
now  it's  "  The  Lord  Loves  the  Irish." 

Prints  of  "  The  Lord  Loves  the  Irish " 
have  been  shipped  to  all  Hodkinson  ex- 
changes where  simultaneous  trade  show- 
ings will  be  held  two  weeks  before  its  re- 
lease date,  December  14th. 


4104 


Motion  Picture  N  e 


i 


Pushing  ''The  Beloved  Cheater" 


National    Campaign    For'  the  Lew 
Cody    Feature    Includes  Plan 
Book,  Press  Ads,  Song  Pub- 
lication, Etc. 

AS  the  opening  gun  of  the  advertising 
campaign  on  "  The  Beloved  Cheater," 
Lew  Cody's  first  starring  vehicle,  Robert- 
son-Cole have  completed  a  plan  book 
which  prominent  exhibitors  are  said  to 
have  acclaimed  as  being  the  most  com- 
plete of  its  kind  and  as  offering  the 
theatre  "  the  most  comprehensive  and  prac- 
tical service  in  featuring  and  presenting  the 
picture." 

■  The  Plan  Book  is  compiled  with  the 
expectation  that  exhibitors  will  plan  their 
campaigns  commensurate  with  the  pulling 
power  of  the  picture.  It  contains  several 
pages  devoted  to  exhibitor  exploitation. 
This  section  contains  everything  of  prac- 
tical value  from  advance  teasers  to  the 
presentation  of  the  picture  in  the  theatre, 
it  is  said.  There  is  ample  press  and  pub- 
licity material  together  with  several  novel- 
ties in  the  way  of  advertising  tie-ups  and 
business  getting  letters  and  post  cards, 
according  to  the  Robertson-Cole  announce- 
ment. 


A  special  effort  was  made,  it  is  asserted, 
to  secure  an  unusual  line  of  striking  ads 
and  cuts ;  and  mats  of  these  and  of  scenes 
illustrating  the  high  lights  of  "  The  Be- 
loved Cheater "  will  be  available  at  all 
Robertson-Cole  Exchanges. 

Numerous  ways  to  dress  the  lobby,  de- 
signs for  special  lobby-posters,  display 
photos,  a  specially  compiled  "  trailer,"  at- 
tractive slides,  and  a  herald  in  two  colors 
are  also  features  of  the  campaign.  A  spe- 
cial edition  of  a  high-grade  booklet,  beauti- 
fully illustrated,  according  to  reports,  and 
full  of  pithy  epigrams,  called  "  Lew  Cody's 
Lexicon  of  Love,"  is  also  mentioned  in  the 
Robertson-Cole  announcement. 

The  second  gun  in  this  campaign  will 
be  in  the  form  of  national  advertising  in 
various  magazines  and  periodicals.  See- 
ing the  possibilities  that  lay  in  the  title 
"The  Beloved  Cheater,"  L.  Wolf  Gilbert 
and  Edna  Williams  have  seized  upon  it  as 
the  theme  of  one  of  their  song  hits  which 
they  have  called  "  That  Beloved  Cheater 
of  Mine."  According  to  reports,  it  will 
soon  be  on  all  music  stands  and  should 
prove  an  effective  aid  in  boosting  the  Lew 
Cody  picture. 


United  Makes  Extensive  Plans 


Photodramas  Starring  Dustin  Farnum 
and  Florence  Reed  and  Short-Reel 
Subjects  are  Being  Arranged 

THE  United  Picture  Theatres  of 
America  are  now  said  to  be  putting 
extensive  production  plans  into  active  oper- 
ation. The  company  has  made  arrange- 
ments to  film  a  number  of  photodramas  of 
the  highest  grade ;  and  in  addition,  con- 
tracts have  been  made  whereby  two  series 
of  two-reel  comedies  will  be  released  by 
them. 

During  President  J.  A.  Berst's  recent 
trip  to  the  Coast,  details  of  many  new  pro- 
ductions were  gone  over,  it  is  said.  With 
the  renewal  of  Dustin  Farnum's  United 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


contract,  several  of  the  picture  dramas  in 
which  he  will  appear,  have  been  chosen, 
casts  selected  and  advance  details  for  the 
filming  made.  Now  that  Mr.  Farnum  has 
completed  "  The  Corsican  Brothers,"  he 
will  shortly  begin  work  on  the  making  ol 
scenes  for  "  Square  Shootin'  Dan,"  which 
he  will  be  seen  in  a  typical  Western  role 
of  the  two-fisted,  fighting  type  that  he  has 
made  famous  on  stage  and  screen. 

Florence  Reed,  United's  popular  emo- 
tional star,  has  completed  her  next  re- 
lease, "  The  Eternal  Mother,"  and  this  fea- 
ture will  soon  be  shown  to  the  public  in 
theatres  served  by  United.  Miss  Reed  will 
soon  return  to  New  York  from  her  road 
tour  and  will  not  resume  her  place  on  the 
speaking  stage  until  at  least  two  feature 
pictures  have  been  finished,  it  is  reported. 
Already  scenes  in  which  Miss  Reed  does 
not  appear,  have  been  "  shot "  for  the  first 
picture  she  is  to  make ;  and  all  will  be  in 
readiness  for  her  to  begin  work  without 
delay  when  she  gets  to  New  York. 

To  supply  their  theatres  with  good  short 
real  subjects.  President  J.  A.  Berst  recently 
contracted  to  release  the  Cuckoo  Comedies 
and  two-reelers  in  which  Cissy  Fitzgerald 
is  starred.  Both  of  these  comedy  series 
are  said  to  be  of  the  highest  grade  in  their 
laugh-provoking  qualities  and  should  sup- 
ply United  exhibitors  with  just  what  they 
have  been  looking  for. 


Griffith  Signs  Doris  Keane 

Doris  Keane,  one  of  the  distinguished 
actresses  of  the  American  stage,  has 
joined  the  D.  W.  Griffith  forces  and  will 
appear,  under  Mr.  Griffith's  direction,  in 
a  photoplay  version  of  Edward  Sheldon's 
play,  "  Romance,"  in  which  she  was  seen 
on  the  speaking  stage  more  than  3,000 
times  in  New  York  vnd  London. 


.Samuel    Zierler,    president    Commonwealth  Fi 
Corporation,    which    will    distritjute  the 
F^quity    Clara    Kimball  Young 
pictures  in  \ew  York  .State 

Distributing  Company  Bearing  F 
Name  Formed  by  R.  C.  Croppt 

R.  C.  Cropper,  pioneer  film  man,  w 
entered  the  business  when  motion  pictu 
consisted  of  parades,  20th  century  limi 
taking  water  along  its  track  while  in  n 
lion,  or  a  few  Indians  on  their  reservati- 
has  just  completed  an  organization  wh 
will  bear  his  name.  The  Cropper  Distrib 
ing  Corporation,  and  will  enter  the  field 
distributors  of  world  rights  pictures  of  i 
first  class. 

Mr.  Cropper's  associates  are  confidi 
that  his  practical  experience,  which  e 
braces  every  phase  of  the  industry,  p. 
ticularly  fits  him  to  guide  an  organizati 
of  national  scope.  An  important  acqui 
tion  by  the  company  is  the  world  rig^ 
for  distribution  of  the  26  new  two-r 
comedies  featuring  Billy  W'est,  the  rele^  -j 
ing  of  which  has  started,  and  the  for 
coming  26  two-reel  comedies  featuri 
Alice  Howell,  making  a  total  of  52  tM 
reel  comedies  for  the  year,  productic 
of  the  Emerald  Motion  Picture  Compai 
made  under  the  personal  supervision 
President  F.  J.  Ireland,  presenting  a  b 
tery  of  mirth  of  proven  drawing  power 

Mr.  Cropper's  plans  will  cover  all  f< 
eign  markets  and  include  meritorious  pi 
ductions  and  com.edies  of  the  snappy  \  ari< 
that  can  be  included  in  the  feature  cla 


Reports   Big   Increase   m  Prize 
Color  Pictures'  Business 

The  Republic  Distributing  Corporati 
reports  that  Prizma  Natural  Color  Pictui 
have  during  the  past  60  days  increas 
their  business  over  200  per  cent ;  and  a* 
result  of  this  enormous  showing  of  Prizi 
Subjects,  the  company  has  been  compell 
to  enlarge  their  factory  facilities  to  m 
this  demand. 

This  makes  the  third  time  within  t 
last  eight  months  that  Prizma  has  had 
add  to  their  floor  space,  it  is  said.  T 
present  improvements  are  expected  to  ta 
care  of  the  natural  growth  of  the  compa 
for  some  time  to  come.  The  Repub 
Distributing  Corporation  through  wht 
Prizma  is  released  is  compelled  to  increj 
the  number  of  clerks  assigned  to  Prizi 
business  due  to  increased  business. 


December  6  ,   i  9  i  9 

List  of  Territorial  Sales  Made 
Already  on  Gayety  Comedies 

Gaycty  Comedies  will  lie  handled  for 
<ew  York  State  and  Xorihern  New  Jer- 
ey  by  the  First  National  Exchange,  Inc. 
^ew  York  and  Buffalo,  Ohio,  Michigan  and 
Centucky  will  be  controlled  for  Gayety 
Comedies  by  the  Standard  Film  Service 
Company.  The  Celebrated  Players  Film 
Corporation,  Chicago,  has  bought  the  en- 
ire  output  for  Illinois,  Indiana,  Iowa,  VVis- 
onsin.  North  and  South  Dakota,  Minne- 
ota,  Nebraska,  Kansas  and  Missouri.  The 
'eerless  Film  Service,  San  Francisco  and 
-OS  -Angeles,  has  the  comedies  for  Cali- 
ornia,  Arizona  and  Nevada.  Greater 
Features,  Inc.,  Seattle,  is  booking  them  for 
ill  of  the  Northwest. 

Gayety  Comedies  will  be  sold  in  New 
ingland  by  the  American  Feature  Film 
d Company,  Boston  and  New  Haven.  The 
Duality  Film  Company,  Inc.,  has  secured 
them  for  Western  Pennsylvania  and  West 
\/irginia,     while     Eastern  Pennsylvania, 
Ipouthcrn  New  Jersey,  Delaware,  Maryland, 
District  of  Columbia  and  Virginia,  will  be 
'^  looked  through  the  Electric  Theatre  Sup- 
>    Company,   Philadelphia.     North  and 
nth  Carolina,  Georgia,  Alabama,  Missis- 
ppi,   Louisiana,  Tennessee  and  Florida, 
11  be  handled  by  the  E  and  H  Film 
istributing  Company,  Atlanta. 


4105 


'  k^acts   and   Follies  Series  Arouse 
Exhib  itors'  Interest  Everywhere 

Owing  to  the  extensive  advertising  which 
he  Pioneer  is  giving  the  Facts  and  Follies 
-  ries  the  individual  exhibitors  in  all  parts 
the  country  are  said  to  be  addressing 

0  New  York  headquarters  of  the  Pioneer 

!h  letters  of  inquiry. 

It  is  said  that  the  Pioneer  general  staff 
\pect  to  secure  country  wide  distribution 

through    independent    exchanges    on  the 
""acts  and  Follies  series.    Within  the  next 
onth  it  is  expected  that  several  of  the 
ist    important    territories   will   be  dis- 
-  posed  of. 

my  Details  of  a  "direct  to  the  consumer" 
■rnpaign  are  now  being  perfected,  accord- 
to  reports,  in  which  the  Pioneer  pub- 
ity  staff  will  co-operate  with  the  edi- 
ial  staff  of  both  the  Physical  Culture 
lagazine  and  the  True  Story  Magazine. 


Critics  Boost  "Piccadilly  Jim" 


Owen  Moore's  First  Selznick  Pic- 
ture is  Warmly  Received  at 
Private  Showing 

ALL  the  natural  wit  and  humor  pos- 
sessed by  happy-go-lucky  Owen 
Moore  and  the  added  ingenuity  of  screen 
craftsmanship  is  solidly  injected  into  "  Pit- 
cadilly  Jim,"  Moore's  first  picture  under 
the  Selznick  banner,  which  was  privately 
shown  to  press  reviewers  and  several  lead- 
ing exhibitors  last  week. 

Owen  Moore  as  "  Piccadilly  Jim,"  the 
devil-may-care  hero  in  P.  G.  Wodehouse's 
famous  Saturday  Evening  Post  story  of 
the  same  name,  returns  to  his  American 
public  with  a  freshness  and  determination 
that  is  as  conspicuous  as  it  is  entertaining. 

Director  Wesley  Ruggles  and  Camera- 
man George  Peters  have  made  sure  that 
"  Piccadilly  Jim  "  will  surprise  and  delight 
the  most  critical  of  picture  patrons  and 
to  make  their  efforts  all  the  more  con- 
vincing many  unusual  and  noteworthy 
angles  in  settings  and  photograph  have 
been  effected. 

Second  only  to  the  charm  of  the  story 
and  the  natural  "  acting  "  of  Owen  Moore 
are  the  many  ingenious  "  shots "  which 
take  audiences  on  New  York's  elevated 
trains,  where  drama  mingles  with  comedy 
as  Owen  Moore  devours  peanuts  and  tosses 


their  skeletons  onto  the  lap  of  the  well- 
known  and  familiar  "banker,"  who  long 
ago  forgot  why  peanuts  were  ever  born. 

Short  shots  and  loivg  shots  of  New 
York's  great  white  way  at  the  mystic  hour 
of  midnight  lend  an  infinite  charm  to  the 
general  photography,  while  several  cameras 
must  have  been  loaded  on  buckboards  to 
shoot  several  novelty  scenes,  the  nature 
of  which  have  never  before  been  seen  even 
on  the  screen. 

"  Piccadilly  Jim  "  is  described  as  a  typi- 
cal English-American  play  in  which  the 
characters  arc  human  and  go  through  ad- 
ventures ordinarily  experienced  by  real  hu- 
man beings.  Comcdj'  runs  riot  throughout 
the  five  acts.  Owen  Moore  as  the  town 
rounder  who  becomes  implicated  in  a  deep, 
dark  plot  to  kidnap  "  Fatty*  Arbuckle,  Jr.," 
for  the  sole  purpose  of  pleasing  the  girl 
he  loves  and  thus  terminating  a  wild  and 
wooly  career  as  a  rounder  par  excellence, 
adds  new  laurels  to  his  already  established 
fame. 

Zena  Keefe,  Selznick's  1920  star,  is  seen 
in  the  role  of  Anne  Chester,  who  detests 
"Jimmic  Crocker  of  gay  London,"  but 
falls  in  love  with  this  self-same  young  man 
when  he  journeys  to  America  to  forget 
wine,  women  and  song  of  his  native  land. 

"  Piccadilly  Jim  "  is  set  for  early  release 
through  Select  Picture  Corporation. 


"Erstwhile  Susan"  Wins  Favor 


{  \rthilr  S.  Hyman.  \'ice-Pres.  and  General  Man- 
ager,  Arthur   S.   Hyman  .\ttractions 


Communications     From  Exhibitors 
Are  One  in  Acclaiming  Picture 
and   in   Predicting  Success 
of  the  Star 

REALART  reports  that  after  showing 
one  Realart  picture,  Constance  Bin- 
ney's  "  Erstwhile  Susan,"  in  his  big  Okla- 
homa Theatre,  Glenn  Condon,  the  Tulsa 
exhibitor,  has  signed  up  for  an  entire 
year's  program  of  Realart  productions  at 
an  advance  in  rental  of  $50  over  a  previous 
contract  for  the  first  three  Realart  pictures. 

The  Realart  report  further  announces 
that  Constance  Binney's  picture  has  drawn 
splendid  tributes  from  many  other  exhibi- 
tors who  have  shown  it  during  the  past 
week.  The  consensus  of  exhibitor  opinion 
seems  to  be  that  "  Erstwhile  Susan  "  is  par- 
ticularly fitting  vehicle  for  the  intial  Real- 
art  presentation  of  this  young  actress,  and 
that  given  more  of  such  appealing  stories 
to  interpret,  the  star's  continued  popularity 
is  assured. 

Four  typical  expressions  of  approbation, 
selected  from  the  many  that  have  been  re- 
ceived at  the  Realart  offices,  are  set  forth 
as  samples  of  the  commendation  with 
which  the  feature  has  been  received.  Max 
Stern,  proprietor  of  the  Majestic  Theatre, 
Columbus,  Ohio,  writes  :  "  Constance  Bin- 
ney  in  '  Erstwhile  Susan '  just  opened  a 
week's  engagement  at  the  Majestic  and 
was  received  with  enthusiasm.  Given  the 
proper  vehicles  we  predict  a  brilliant  screen 
career  for  Constance  Binney." 

O.  A.  Potter  of  the  Columbia  Amuse- 
ment Company,  Erie,  Pa.,  wired:  "Was 
much  pleased  with  '  Erstwhile  Susan.' 
Patrons  also  expressed  their  satisfaction 
when  leaving  theatre.    Miss  Binney's  work 


very  commendable."  George  Mayne  of  the 
American  Theatre,  Salt  Lake  City,  Utah, 
says  :  "  Constance  Binney  great.  My  peo- 
ple fell  in  love  with  her."  From  J.  W. 
Trunk  of  the  Dome  Theatre,  Youngstown, 
Ohio,  comes  the  following :  "  '  Erstwhile 
Susan  '  more  than  went  over.  Everybody 
pleased.    Many  came  twice." 


Speci 


iai   Campaign  is  Planned  to 
Push  "  The  Corsican  Brothers  " 

It  is  stated  that  a  special  exploitation 
and  advertising  campaign  will  be  carried 
out  by  United  Picture  Theatres  of  America 
on  "  The  Corsican  Brothers."  Plans  are 
stated  to  be  now  under  way  by  which  the 
active  co-operation  of  book  stores,  pub- 
lishers and  public  libraries  will  be  obtained 
in  giving  publicity  to  the  picture  in  various 
ways. 

For  the  book  stores,  detailed  instructions 
for  window  trimming  will  be  available. 
Suggestions  as  to  the  manner  in  which  the 
works  of  Dumas  can  be  displayed  and  the 
display  attractively  illustrated  with  stills 
from  the  picture  and  star  photographs  are 
to  be  furnished  exhibitors.  Plans  and  lay- 
outs for  interior  displays  will  also  be  taken 

The  way  in  which  the  public  libraries 
can  be  induced  to  lend  their  aid  in  adver- 
tising this  picture  are  being  carefully 
worked  out  according  to  reports.  Further 
co-operation  methods  having  to  do  with- 
litcrarj-  societies,  reading  clubs,  amateur 
dramat'c  societies  and  other  like  organiza- 
tion will  be  fully  explained  to  exhibitors 
who  book  the  picture. 


4106 

Pershing  Views '  'Undercurrent' ' 


Many  Notables  Witness  Premier  of 
Guy    Empey's   Select  ■  Special 
at  Capitol  Theatre 

Gl-:XERAL  JOHN  J.  PERSHING  was 
a  guest  of  honor  at  the  first  New 
York  showing  of  the  Select  special  "  The 
Undercurrent "  at  the  Capitol  Theatre, 
November  23.  The  picture  is  one  of  the 
most  important  of  the  Select  special  re- 
leases made  from  the  story  by  Guy  Empey, 
the  famous  soldier  author,  and  featuring 
Empey  himself  in  the  leading  role,  sup- 
ported by  Florence  Evelyn  Martin. 

The  occasion  of  the  performance  at  the 
Capitol  was  the  visit  to  New  York  of  the 
International  Trades  Conference,  represent- 
ing France,  Great  Britain,  Italy,  Belgium 
and  the  United  States. 

More  than  two  hundred  notables  in  mili- 
tary, naval,  hnancial  and  diplomatic  circles 
were  present. 

The  all-star  cast  which  supports  Mr. 
Empey  in  "  The  Undercurrent "  includes 
Florence  Evelyn  Martin,  Marguerite  Cour- 
tot,  Betty  Blythe,  Sally  Crule,  Eugene 
Strong,  Charles  A.  Stevenson  and  William 
Dunn.  "  The  Undercurrent  "  was  written 
in  story  form  by  Mr.  Empey,  done  into  a 
scenario  by  William  Addison  Uathrop, 


Productions  Will  Include  "  Old  Ladv 
31,"  "  Shore  Acres,"  "The  Hope"' 
and    Other    Big  Stories 

SELECTION  of  vehicles  and  directors 
for  the  Screen  Classics,  Inc.,  stars  at 
the  Metro  Studios  in  Hollywood  for  the 
third  round  of  special  productions  has  been 
made.  Camera  work  on  six  features  com- 
prising the  second  round  of  the  "fewer 
and  better  "  pictures  is  rapidly  nearing  com- 
pletion. 

The  six  productions  which  were  begun  at 
the  same  time  in  September  will  be  finished 
together.  They  will  be  ready  for  release 
within  a  short  time.  "  The  Best  of  Luck," 
a  picturization  of  the  Drury  Lane  melo- 
drama by  Cecil  Raleigh,  Henr)-  Hamilton 
and  .\rthur  Collins,  now  appears  as 
probably  the  first  release.  Kathryn  Adams, 
Jack  Holt,  Lilie  Leslie  and  Frederic  Mala- 
testa  are  featured  in  this  production  with 
an  all-star  cast. 

The  order  of  release  of  the  other  produc- 
tions is  uncertain,  but  it  is  I'kcly  that 
"Should  A  Woman  Tel!?",  an  original 
melodrama  by  Finis  P^ox,  in  which  .Alice 
Lake  is  featured  for  the  first  time  with  a 
notable  cast  including  Jack  Mulhall  and 
Frank  Currier,  will  be  the  choice.  This 
production  was  directed  by  John  Ince. 

The  other  big  features  of  the  second 
round  include  Viola  Dana  in  "  The  Willow 
Tree,"  directed  by  Henry  Otto  in  a  screen 
version  of  the  Japanese  fantasy  by  J.  H. 
Benrimo  and  Harrison  Rhodes  which  was 
produced  on  the  stage  by  Cohan  and 
Harris.  May  Allison  will  be  seen  in  "  The 
Walk-Offs,"  an  adaptation  of  the  Morosco 
stage  comedy  of  high  social  life  by 
Frederic  and  Fanny  Hatton.  Herbert 
Blache  directed.  Bert  Lytell,  who  began 
work  a  short  time  after  the  other  corn- 


directed  by  Wilfrid  North  and  photo- 
graphed by  Jack  Brown. 

The  initial  presentation  of  the  picture 
before  the  two  hundred  members  and  dele- 
gates of  the  International  Trades  Confer- 
ence was  managed  by  Edward  J.  Bowes, 
vice-president  and  managing  director  of 
the  Capitol  Theatre,  and  Ben  H.  Atwell, 
head  of  the  Canitol  publicity  department. 

The  New  York  newspaper  critics  had  the 
following  to  say  of  "The  Undercurrent." 

Evening  Sun. —  "  The  Undercurrent  " 
made  a  tremendous  impression  on  every 
member  of  the  big  audience.  Empey 
acquits  himself  with  credit.  Story  done 
cleverly  and  with  great  dramatic  technique. 
Draws  continuous  applause  from  a  tense 
audience.  "  The  Undercurrent  "  should  be 
shown  in  e\ery  motion  picture  theatre, 
factory,  labor  union  hall  and  school  house 
in  the  United  States. 

Evening  Telegram. —  Intensely  dramatic. 
One  of  the  big  hits  in  motion  pictures. 

Tribune. —  We  recommend  this  picture 
beyond  all  others  It  is  a  l)ig  picture.  The 
cast  is  a  strong  one. 

Herald. — -"The  Undercurrent"  a  real 
feature.  A  particvdarl\-  limelv  picture.  .\ 
well  told  story. 


panies  had  got  under  way,  v^ill  be  pre- 
sented in  "The  Right  of  Way,"  from  Sir 
Gilbert  Parker's  novel  of  the  Canadian 
Northwest.  He  was  directed  by  Jack 
Dillon. 

May  .Allison  will  face  the  biggest  op- 
portunity of  her  career  in  assuming  the 
role  of  Vashti,  the  miracle  girl  in  "  Judah," 
a  picturization  of  Arthur  Henry  Jones' 
play. 

A  notable  feature  of  the  new  program 
will  be  the  appearance  of  Emma  Dunn  for 
the  first  time  on  the  screen  in  the  part  of 
.Angie  in  "  Old  Lady  31,"  the  character  she 
portrayed  with  such  success  on  the  stage. 

Viola  Dana's  new  play  will  be  "  Eliza 
Comes  to  Stay,"  a  successful  comedy  by 
the  English  playwright,  H.  V.  Esmond. 
Henry  Otto  will  direct  Miss  Dana  in  this 
production.  For  the  second  big  Drury 
Lane  melodrama  of  the  five  purchased  by 
Metro,  "  The  Hope,"  Herbert  Blache  who 
directed  May  .Allison  in  "  The  Walk-OfTs  " 
has  been  selected  by  Director  General 
Karger. 

Alice  Lake  will  again  ha\  e  an  opportun- 
ity to  display  her  dramatic  powers.  Her 
\ehicle  will  be  "Shore  Acres,"  the  famous 
old  rural  melodrama  by  James  Herne, 
which  for  years  in  regular  companies  and 
in  stock  was  one  of  the  most  popular  plays 
which  the  American  stage  has  produced  in 
the  last  fifty  years. 


Buys  Into  Alkire  Photoplays 

Joseph  Burgins  of  New  York,  until  re- 
cently heavily  interested  in  the  Class 
comedies,  has  purchased  one-half  interest 
in  the  Alkire  Photoplay  "Corporation,  pro- 
ducing Holly  Comedies  for  Bulls-Eye  re- 
lease. 


Motion  Picture  N  e  ■  : 

Preparing  For  Opening  of  Carnr 

Burlesque  and  Added  Feature; 

As  an  indication  of  the  popularity  of 
Essanay-Chaplin  productions  which  Vic 
Kremer  is  at  present  distributing  on  a 
right  basis  Connie  J.  Roe,  manager  of 
Plattsburg  Theatre,  Plattsburg,  New  Yo 
has  ad\iscd  Kremer  offices  that  he  pla;. 
"A  Burlesque  on  Carmen"  during  the  per;  | 
of   its   initial   release   four  times  in  ' 
month.    An  additional  record  report( ' 
that  established  by  the  "  Champion,'' 
other  Victor  Kremer  Essanay-Chaplin 
lease,  which  is  said  to  have  played 
theatre  in  the  South  twenty-six  t'me- 

Due  to  the  extraordinary  theatre  co  1 
ditions  at  the  present  time,  it  is  likely  th  | 
".A  Burlesque  on  Carmen  "  presentea  wi 
the  Carmen  Dancing  Girls,  Jazz  Hand  ;i 
Comedy  Bull  Fight  will  be  shown  out  j 
town  before  its  Metropolitan  premier.  ' 

The  20th  Century  Film  Company  « ' 
Philadelphia  and  the  Micky  P'ilm  Corp 
ration  of  Chicago  have  already  secure 
theatres  for  the  opening  of  Carmen  wil 
its  various  features.  It  is  the  intentic 
of  Harry  Crandall  of  Washington,  D.  C 
to  present  ".A  Burlesque  on  Carmen "  i 
his  territor\  with  a  tabloid  revue. 


Molly  Malone  and  Paul  Willis  Ar 
Engaged  by  Robertson-Cole 

Following  the  announcement  that  Robert 
son-Cole's  Supreme  Comedies  were  beinj 
booked  heavily  in  all  parts  of  the  countrj  , 
officials  of  that  company  announce  thi  | 
week  that  Molly  Malone  and"  Paul  Willi 
have  been  added  to  the  list  of  corned: 
stars  for  the  great  laugh-producing  sub 
jects. 

Molly  Malone  was  formerly  leading  lad> ' 
for  Fatty  Arbuckle.  Miss  Malone  is  alsc 
reported  to  have  won  the  California  Beaut> 
Contest.  Paul  \\  illis,  who  has  made  gooc 
in  the  heavier  side  of  screen  dramatics,  be- 
lives  he  is  better  fitted  for  the  comedy  and 
has  now  become  a  full-fledged  fun-pro- . 
ducer.  Th^s  rising  young  star  has  played 
juvenile  leads  with  the  best  stars  in  the  < 
country. 

Robertson-Cole  as  yet  has  not  decided 
whether  to  commence  Miss  Malone  and 
Mr.  Willis  as  co-stars  or  as  individuals. 
Scott  Sidney,  director  of  many  of  the 
Robertson-Cole  comedy  successes,  will  be  in 
charge  of  the  latest  acquisition  to  the 
comedy-producing  forces. 


First   Showing   of   "  The  Inferior 
Sex  "  Is  Set  For  Mid-January 

Louis    B.    Mayer   announced    from  the 
Coast  that  the  first  Mildred  Harris  Chap 
lin  production.  "The  Inferior  Sex,"  wil! 
lie  gi\en  its  first  showing  in  New  York 
the  middle  of  January.  7 

The  cast  supporting  Mrs.  Chaplin  in- 
cludes Milton  Sills,  who  played  opposite 
Clara  Kimball  Young  in  the  "Eyes  of 
Youth" ;  Mary  Alden,  Bertram  Grassby, 
John  Stcppling  and  James  O.  Barrows. 

The  picture  was  directed  by  Joseph  Hena- 
bery,  assist'-d  by  Millard  Webb.  The 
scenario  was  done  by  Waldemar  Young 
from  the  play  by  Frank  Stayton,  in  which 
Maxine  Elliott  is  said  to  have  scored  anc 
of  her  greatest  stage  successes. 


Third  Round  of  Screen  Classics 


I  919 


4107 


Kiiiiu).  starring  iii  Kcalari  Pictures 
I'orporation  productions 

hree    Paramount-Artcraft  Films 
to  be  Released  November  23 

I  hrtc  Paramount-Artcraft  fealures  are 
iiduled  for  release  by  the  Famous  Pla>- 
-Lasky  Corporation  on   November  23. 

I hey  are  Irene  Castle  in  "The  Inv'sitilc 
ond,"  Bryant  Washburn  in  "It  Pays  To 
Uertise"  and  the  Cosmopolitan  Produc- 
1.  "The  Miracle  Of  Love." 
Irene  Castle  is  supported  in  "The  In- 
-ible  Bond"  by  Huntley  Gordon,  Claire 
!:ims,  Fleming  Ward,  George  Majeroni, 
Icn  Green,   Ida   Waterman  and  War- 
ion  Gamble. 

It  Pays  To  Advertise"  is  a  Paramount- 
rraft  version  of  the  famous  comedy  of 
same  name,  by  Roi  Cooper  Me^ruc 

I  Walter  Hackeit,  with  Bryant  Wash- 

II  in  the  stellar  role.  Lois  Wilson  again 
Mr.   Washburn's  leading  woman,  and 

i.iracter    parts   are   enacted   by  Walter 
(Ts   and   Frank   Currier.,    Others  are 
rence    Geldart.    Julia    Faye   and  Guy 
\er.    Donald  Crisp  directed  the  picture. 
The  Miracle  of  Love"  is  the  second  of 
series  of  Cosmopclitaii  productions  to 
released   on    the  Paramount-Artcraft 
<  dule  and  was  written  by  Cosmo  Ham- 
n.    Robert  Z.  Leonard  directed  the  pro- 
•ion.    The  cast  is  headed  by  Lucy  Cot- 
and  Wyndham  Standing.    It  also  in- 
les  lackic  Saunders,  Tvo  Dawson,  Lila 
w.  Percy  Standing  and  Ida  Darling. 


inof 


ioldwyn  Doubles  Space  of  Home 
Office  Owing  to  Big  Business 

The  home  otTices  of  Goldwyn  Pictures 
rrioration   at   -469   Fifth   avenue,  \ew 
k,  have  been  doubled  in  size,  it  is  said 
the  taking  over  of  the  fifth  floor  of 
l)uilding,  in  addition  to  the  eighth  floor, 
jhich  has  been  occupied  by  the  Goldwyn 
Irccutivcs,  advertising  and  publicity  forces 
'  accounting  department  since  last  May. 
securing  of  more  office  room  was 
->sitated  by  the  rapid  growth  of  the 
pany,  which  is  said  to  be  handling  an 
recedented  volume  of  business  with  the 
luctions   of   Goldwyn   stars,   the  Rex 
rh  Pictures,  and  those  of  the  Eminent 
:;hors.       Goldwyn-Bray  Pictographs, 
ipitol   Comedies  and   the  Ford  Educa- 
inal  Weekly  also  are  released  through 
:)ldw.\n  Distributing  Corporation. 


British  Booking  System  Faulty 


Houells  Says  English  Book  Films  a 
Year  Ahead  antl  Thus  Lose  Mone> , 
Pubhcity    and    Titiiely  Appeal 

ACCORDING  to  David  P.  Howells  who 
has  ju.n  returned  from  England,  one 
of  the  most  serious  problems  confronting 
the  British  film,  man  there  is  the  present 
release  date  system.  Cndcr  present  condi- 
tions all  picture  theatres  are  booked  with 
pictures  for  a  perie)d  of  twelve  to  eighteen 
months  ahead.  L'nder  this  system  enor- 
me)us  sums  of  money  are  reeiuired  to 
finance  a  production  from  the  time  of  its 
completion  to  its  exhibition,  which  usually 
takes  from  a  year  to  a  year  and  a  half.  In 
the  second  place,  by  this  arrangement  the 
I)ictures  have  to  be  advertised  twice  and 
called  to  the  notice  of  the  people  twice ; 
once,  at  the  time  of  the  trade  shows,  and 
then  again  at  the  time  it  begins  to  appear 
in  the  theatres.  In  addition  much  valuable 
free  press  notices  given  by  the  newspapers 
when  the  pictures  are  finished  or  are  pre- 
sented in  the  trade  show  is  lost  on  the  pub- 
lic by  the  time  the  pictures  are  released  by 
the  exhibitors.  The  third  great  disad- 
vantage of  this  system  of  release  is  that 
all  pictures  depending  on  timeliness  as  their 
chief  asset  become  worthless.  A  fourth 
drawback  is  said  to  be  that  costumes  worn 
in  the  pictures  are  often  out  of  date  when 
the  pictures  arc  held  so  long  before  being 
released. 

"All  manner  of  wild  remedies  have 
been  suggested,"  said  Mr,  Howells, 
"among  them  being  a  prohibition  of  motion 
picture  imports  for  a  period  of  six  months 


or  a  \ear.  This  s<j|ution  we)uld  probably 
meet  with  great  favor  in  governmental  and 
financial  circles  as  it  would  not  only  cure 
the  releasing  difficulty  but  would  also  cur- 
tail in  a  measure  British  impe)rts  thereby 
tending  to  improve  the  money  exchange 
with  the  United  States  and  would  do  much 
to  encourage  British  productions. 

Such  a  solutiem,  however,  would  only 
1  e  temporary,  as  the  foreign  producers 
woidd  dump  their  productions  on  the  Brit- 
ish market  as  soon  as  the  prohibition  on  the 
British  market  were  lifted  and  the  resulting 
ce)ndition  would  probably  be  worse  than 
now.  It  occurs  to  me  that  a  more  sensible 
solution  would  be  for  each  exhibitor  who 
now  changes  his  program  only  once  a  w  eek 
to  change  it  twice,  and  that  each  exhibitor 
who  now  changes  his  program  twice  a 
week  should  change  it  three  or  four  times. 

"If  such  a  course  were  decided  upon, 
the  exhibitors  and  the  renters  should  be 
.willing  to  meet  half  way  as  to  pa\iTient. 
For  instance,  the  one  program-a-weck  ex- 
hibitor should  under  the  new  conditions  be 
willing  to  pay  for  a  program  he  runs  only 
half  a  week  75  per  cent,  of  his  former 
rental  for  the  entire  week,  and  the  film 
renter  should  be  willing  to  accept  such  a 
discount  of  25  per  cent.  The  experiment 
would  not  injure  either  party  but  work  to 
the  common  good,  as  within  six  months 
the  release  dates  could  be  brought  to  with- 
in four  months  of  the  trade  showings  of 
ihe  pictures,  and  the  permanent  cure  would 
thus  be  effected. 


Expect  Much  of '  'The  Lost  Ci  ty  " 


Spectators  Are  Favorably  Impressed 
by  Private  Showing  anci  Extensive 
Distribution  Rights  Are  Sold 

IT  is  claimed  that  Colonel  Selig's  wild 
animal  serial,  "THE  LOST  CITY," 
in  which  Juanita  Hansen  is  being  starred, 
will  prove  very  popular  among  the  State- 
Right  buyers  and  exhibitors  throughout 
the  country.  This  assertion  is  based  in 
part  on  the  many  long-distance  telephone 
calls  and  wires  that,  it  is  said,  are  being 
received  at  the  Warner  Brothers'  offices, 
where  the  .Ainerican  and  Canadian  rights 
arc  for  sale. 

Sam  Grant,  who  represents  the  Arrow 
Film  Corporation  for  the  New  England 
States,  came  to  terms  with  Harry  Warner 
on  the  spot,  after  a  private  showing  of 
the  picture,  and  they  immediately  went  to 
the  Warner  offices  where  contracts  were 
signed  for  the  distribution  rights  for  the 
seven  New  England  States.  Harry  Char- 
nas.  representing  the  Standard  Film  Serv- 
ice Compan>.  contracted  for  the  distribu- 
tion rights  for  Ohio.  Michigan  and  Ken- 
tucky. 

Mr.  -A.  F.  Brentlinger,  who  operates  a 
chain  of  theatres  in  the  State  of  Indiana, 
was  one  of  those  present  at  a  private  show- 
ing of  the  first  three  episodes,  and  like  the 
rest  of  the  spectators,  was  very  enthusias- 
tic. Mr.  Brentlinger  said  he  thought  so 
well  of   "THE  LOST  CITY"  that  he 


would  book  it  for  three  days  each  in  his 
Liberty  Theatre  of  Terre  Haute,  the 
Orpheum  Theatre  of  Fort  Wayne,  and 
the  Murrayette  of  Richmond.  In  view  of 
the  fact  that  Mr.  Brentlinger  has  always 
been  opposed  to  serials  and  has  never 
allowed  any  to  be  run  in  his  theatres, 
speaks  very  well  of  "  The  Lost  City." 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


4i08 


Motion  Picture  Net 


"Phantom  Melody"  Completed 


Monroe  Salisbury  is  Featured;  All 
Universal    Companies  Pro- 
gressing Fast 

MONROE  SALISBURY  has  just  com- 
pleted "The  Phantom  Melody"  and 
in  order  to  make  his  farewell  feature  one 
that  will  be  long  remembered,  every  re- 
source of  the  huge  film  institution  was 
placed  at  the  disposal  of  Director  Douglas 
Gerrard,  who  was  given  carte  blanc  and 
instructed  to  turn  out  a  picture  that  may  be 
regarded  as  Salisbury's  crowning  accom- 
plishment. 

Two  other  big  productions  were  finished 
last  week  and  several  others  are  neaiin^ 
completion  at  the  big  West  Coast  lot. 

Priscilla  Dean  with  her  director,  Tod 
Browning,  returned  to  Universal  City  from 
the  desert  country  near  Oxnard,  Califor- 
nia, where  two  weeks  were  spent  filming 
the  Sahara  scenes  for  "The  Beautiful 
Beggar,"  based  on  H.  H.  Van  Loan's 
story,  "The  Virgin  of  Stamboul."  Four 
hundred  people,  and  as  many  horses, 
camels,  donkeys  and  other  animals,  accom- 
panied the  director  on  location.  Chief  in 
Miss  Dean's  support  are  Wallace  Beery, 
Wheeler  Oakman,  E.  A.  Warren,  Clyde 
Benson,  Eugenie  Forde,  Edward  Burns 
and  Yvette  Mitchell. 

"The  Triflers,"  a  story  of  the  upper  and 
lower  strata  of  New  York  society  by  Jo- 
seph Franklin  Poland,  has  just  been  fin- 
ished by  Director  Christy  Cabanne.  The 
cast  included  Edith  Roberts,  David  Butler, 
Forrest  Stanley,  Katherine  Kirkham,  Ar- 


thur Shirly,  Nell  Craig,  Colin  Kenny, 
Beimy  Alexander,  Arthur  Hoyt,  Charles 
Arling  and  Helen  Broneau. 

Mary  MacLaren  has  completed  "Rouge 
and  Riches"  under  Harry  Franklin's  di- 
rection. After  a  week's  rest  she  will  begin 
work  on  her  next  feature,  "Sins  of  the 
Father,"  by  J.  G.  Hawks. 

Harry  Carey  is  back  on  the  lot  after  ten 
days  spent  on  location  securing  unusual 
scenes  for  "Overland  Red."  This  produc- 
tion is  from  the  well  known  novel  of  the- 
same  name  by  H.  Herbert  Knibbs,  and 
Carey  has  the  support  of  Charles  Ander- 
son, Harold  Goodwin,  Charles  LeMoyne 
and  many  others. 

Director  Rollin  Sturgeon  is  now  engaged 
in  the  task  of  editing  and  cutting  "The 
Breath  of  the  Gods,"  Universal's  first  fea- 
ture starring  Tsuru  Aoki  (Mrs.  Sessue 
Hayakawa),  which  was  finished  a  week 
ago. 

Erich  Von  Stroheim  is  nearing  comple- 
tion of  his  second  big  Universal  feature, 
"The  Woman  in  the  Plot,"  which  has  been 
in  course  of  production  for  over  three 
m.onths.  In  this  storj-  of  Parisian  life  by 
the  Baroness  DeMeyer  Mr.  Stroheim  en- 
gages the  services  of  a  notable  cast  includ- 
ing Sam  DeGrasse,  Una  Trevelyn,  Maude 
George,  Mae  Busch,  Clyde  Fillmore,  and 
many  others. 

"The  Lion  Man,"  the  Universal  serial 
featuring  Jack  Perrin  and  Kathleen  O'Con- 
nor, is  now  in  its  eleventh  episode.  The 
production  is  under  Al  Russell's  super- 
vision. 


Arline  Pretty  Serial  Completed 


"A  Woman  in  Grey  "  said  to  be  Sen- 
sation in  the  Way  of  Chap- 
ter Plays ;  Story  by  the 
Williamsons 

A MUCH  looked  for  event  in  the  annals 
of  motion  picture  serials  is  the  an- 
nouncement by  George  H.  Wiley,  presi- 
dent of  the  Serico  Producing  Corporation, 
of  the  completion  of  "  A  Woman  in  Grey  " 
starring  Arline  Pretty  and  directed  by 
James  Vincent. 

"  A  Woman  in  Grey,"  based  OU'  C.  N. 
and  A.  M.  Williamson's  famous  mystery 
story  of  the  same  name,  is  said  to  be  a 
decided  forward  step  toward  the  advance- 
ment of  this  particular  form  of  screen 
entertainment  inasmuch  as  that  it  is  en- 
tirely different,  both  in  plot  and  production, 
from  the  usual  stereotyped  serials  of  the 
past. 

When  the  picture  rights  of  "  A  Woman 
in  Grey"  were  acquired.  Mr.  Wiley  an- 
nounced that  he  would  venture  into  a  new 
field  in  transferring  the  works  of  noted 
authors  to  the  screen  in  serial  form.  This 
is  said  to  be  the  first  time  such  an  experi- 
ment was  ever  tried,  and  those  who  have 
viewed  the  finished  production  with  its 
baffling  mystery,  its  masterful  staging,  its 
finished  acting  and  hair-raising  thrills  sur- 
rounded by  massive  feature  settings,  are 
unanimous  in  de-laring  that  it  reaches  a 
pinnacle  high  as  serials  go. 

From  the  offices  of  the  Export  and  Im- 


port Film  Company,  who  have  purchased 
the  foreign  rights  of  "  A  Woman  in  Grey." 
comes  word  that  the  serial  is  a  veritable 
sensation. 

Arline  Pretty,  who  plays  the  part  of  the 
"  Woman  in  Grey,"  is  well  known  for  her 
serial  work,  having  played  the  heroine  in 
the  Vitagraph  serial  "  The  Secret  King- 
dom "  and  the  Pathe  serial  "  The  Hidden 
Hand."  Supporting  Miss  Pretty  is  Henry 
G.  Sell,  former  leading  man  for  Pearl 
White  in  a  number  of  her  Pathe  serials. 
The  other  principals  of  the  cast  are  Fred 
Jones,  Margaret  Fielding,  James  Heenan, 
Ann  Brody  and  Walter  Chapin. 

James  Vincent,  well  remembered  for  his 
masterful  production  of  "  The  Spirit  of 
Lafayette,"  the  Pathe  serial  "  The  Hidden 
Hand "  and  numerous  Fox  Special  Pro- 
ductions, directed  "A  Woman  in  Grey" 
while  Walter  Richard  Hall  is  responsible 
for  the  screen  version. 


Prince  of  Wales  Sees  Elsie  Janis' 
First  Selznick 

H.  R.  H.  The  Prince  of  Wales  fell  for 
"  A  Regular  Girl "  during  his  stay  here. 
The  combination  of  beauty  and  brain  pos- 
sessed by  Elsie  Janis  was  too  much  for  the 
Prince,  and  he  surrendered  unconditionally, 
pronouncing  her  first  Selznick  picture, 
"  Rtgular  Girl"  to  be  "all  sorts  of  a  good 
show."  The  picture  was  shown  aboard 
H.  M.  S.  Rcnoivn. 


Big  Campaign  Book  For  Johnso  \ 
South  Seas  Films;  Release  List  I 

In  addition  to  a  nation-wide  advertis  ! 
and    publicity    campaign,  Robertson-C 
has  issued  a  24-page  campaign  book 
Martin  Johnson's  new  South  Seas  seri 
"On  The  Borderland  of  Civilization."  1 
sides  the  campaign  book,  more  than  I 
of  the  leading  newspapers  in  the  Unil 
States  are  reported  by  Robertson-Cole 
be  running  the  story  of  Johnson's  advf 
ture  into  the  "unknown." 

The  latest  Martin  Johnson  feature  i 
leased  by  Robertson-Cole  Distributing  C( 
poration  is  divided  into  a  series  of 
short  subjects;  "Tulagi :  A  White  Spot 
a  Black  Land  ;"  "Through  The  Isles  of  t 
New  Hebrides;"  'The  Hom.e  of  the  Ht 
Hula" ;  "Saving  Savages  in  the  Sou 
Seas" ;  "Cruising  in  the  Solomons" ;  "D 
mesticating  Wild  Men" ;  "Lonely  Sou 
Pacific  Missions" ;  "Marooned  in  the  Sou 
Seas" ;  "Recruiting  in  the  Solomons." 


Author  Lauds  Universal's  Scret 
Reproduction  of  His  Story 

Johnston  McCuUey,  the  author  of  tl 
story  which  Universal  has  picturized 
"The  Brute  Breaker,"  in  a  statem.ent  i 
sued  recently,  compliments  the  Univers; 
on  the  way  in  which  the  producing  force 
of  the  screen  version  have  held  to  th 
spirit  and  narrative  of  the  written  stor; 
Universal  sees  in  this  tribute  a  testimoni 
of  an  exceptional  character  because  at 
thors,  says  the  Universal  report,  are  mor 
frequently  found  to  complain  that  thd 
stories  are  ruined  by  thr  film  producer. 

The  status  of  Mr.  McCuUey  as  an  au- 
thor who  has  had,  it  is  said,  nine-tenthi| 
of  his  stories  picturized  gives  added  fore 
to  his  exoression  of  anprobation,  in  tfiifl 
opinion  of  L^niversal  officials.  Regardi: 
"The  Brute  Breaker"  Mr.  McCulley  said 
"Some  critics  have  praised  'The  Brut« 
Breaker'  as  a  perfect  melodrama  with  cor- 
rect atmosphere  and  action,  yet  without  i 
situation  forced  or  strained.  Perhaps  il 
is — ^but  let  me  say  that  the  story  was  ioV* 
lowed  with  great  fidelity  throughout 
the  scenario  editor  and  producer."  i 


SHOULD 

WOMAN 
TELL? 

M 

Ask  Metro 


December  6  ,   i  9  19 


4109 


)oug  Fairbanks  is  Called  Prince 
Edward's  Favorite  Screen  Star 

According  to  a  report  from  the  United 
rtists  Corporation,  the  Prince  of  Wales, 
iiring  his  recent  stay  at  White  Sulphur 
prings,  was  an  enthusiastic  spectator  of 
n  exhibition  of  "  His  Majesty,  the  Amer- 
."  which  was  specially  arranged  for  the 
inguished  guest's  entertainment  by  the 
ager  of  the  prince's  hotel.  W.  B.  Hines. 
is   stated   the   hotel   manager  learned 
the    prince's    favorite    picture  star 
'ouglas  Fairbanks,  and  by  quick  team- 
■k  on  the  part  of  the  Washington  and 
N'ew  York  headquarters  of  the  United 
-rusts  a  print  of  the  picture  was  rushed 
.H  the  hotel  and  presented.    The  report 
eludes   with    the   statement    that  the 
ICC   remarked  upon  the  close  of  the 
Kture  that  "  one  of  his  few  regrets  on 
s  American  tour  was  that  he  had  not 
jcn  able  to  meet  the  inimitable  "  Doug." 
)r  he  had  always  had  the  greatest  admira- 
on  for  his  t>-pe  of  red-blooded  American 

lanhood."  

ive  Short  Subjects  and  Serial 
Make  Up  Bulls-Eye  Program 
According  to  reports  from  the  Bulls- 
'  e  Film  Corporation,  a  complete  pro- 
m  of  five  short  subjects  and  a  serial 
.  makes  up  the  list  of  Bulls-Eye  Film 
poration's  attractions.  The  five  short 
lects  are:  The  Gale  Henry  comedies, 
iiring  Gale  Henry;  the  Mercury  Com- 

f ies,  featuring  Milburn  Moranti ;  the 
oily  Comedies,  featuring  Sid  Smith  and 
Sunset-Burrud  "Legends  of  the  Wil- 
■less."  sponsored  by  the  Sunset  Maga- 
r  The  serial  is  "The  Fatal  Thirty," 
'uring  Johnny  Kayes  and  Arby  Arly 
'  is  being  directed  by  Harr>'  Haskin. 
ver  Tones  wrote  "The  Fatal  Thirty," 
ch  will  be  released  in  18  episodes. 


iver  of  Doubt   Is  the  Goal  of 
Chester  Cameraman 

ollowing  in  Roosevelt's  footsteps,  and 
led  by  Jacob  Sigg,  who  accompanied 
former    President,    W.    O.  Runcie, 
ster-Outing   cameraman,   is    now  ap- 
aching  the  River  of  Doubt.    He  set  out 
<m  Asuncion  a  month  ago,  to  penetrate 
wilderness  of  the  Matto  Grosso,  and 
ide  his  way  across  it  beyond  the  farthest 
int  reached  by  Roosevelt's  party.    It  is 
Ifpected   that   Runcie  will   make  several 
llscoveries  for  himself,  and  bring  out  an 
tonishing  series  of  pictures.    They  will 
nn  part  of  the  regular  Chester-Outing 
;ekly  releases. 


iiother    Bulls-Eye  Short-Subject 
Attraction  Is  Due  Shortly 

Another  release  will  soon  be  added  to 
e  Bulls-Eye  Film  Corporation's  list  of 
ort  subject  attractions,  according  to  Mil- 
n  L.  Cohen,  Bulls-Eye  president.  Mr. 
)hen  stated  that  a  new  element  has  en- 
red  the  motion-picture  production  field 
lich  the  new  release  will  typify.  Stat- 
?  that  the  new  series  will  be  two-reel 
amas  "with  all  the  features  of  a  five- 
1  production."  Mr.  Cohen  said  that 
rther  information  would  be  forthcom- 
as  soon  as  active  production  on  the 
:st  coast  would  commence. 


I 


Mayer  Planning  Wide  Publicity 


"  In  Old  Kentucky "  Will  be  Sup- 
ported by  Strong  Campaign  and 
Novelty  Stunts,  Says  Mayer 
Report 

ACCORDING  to  the  reports  from  the 
office  of  Louis  B.  Mayer  Productions 
Company,  the  feature  "In  Old  Kentucky" 
is  to  be  heralded  by  an  extraordinary  pub- 
licity campaign,  the  details  of  which  are 
now  being  worked  out  by  the  Mayer  pub- 
licity forces  preparatorA'  to  the  initial  show- 
ing of  the  picture  which  it  is  said  will  take 
place  toward  the  end  of  December.  Louis 
B.  Mayer,  at  present  in  the  West,  is  said 
to  be  keeping  in  constant  touch  with  the 
Xew  York  offices  and  to  be  following  in- 
tently the  various  moves  of  the  publicity 
unit  in  its  campaign  to  exploit  the  forth- 
coming production. 

Novelty  stunts  of  considerable  variety 
and  ingenuity  are  said  to  be  under  con- 
sideration. Following  are  some  of  the 
stunts  that  the  organization  proposes  to 
make  use  of,  according  to  the  reports  re- 
ceived from  the  Louis  B.  Mayer  Pro- 
ductions offices.  "Accompanying  the  film 
is  to  be  a  massive  and  spectacular  stage 
effect  of  racing  horses  to  visualize  the 
exciting  race-track  scene  which  is  one  of 
the  punches  of  the  film.  Jockeys  on  fast 
horses  will  run  on  specially  constructed 
stage  treadmills — a  stage  novelty  providing 
wonderful   advertising  possibilities.  This 


will  be  used  as  an  interlude  toward  the 
middle  of  the  picture.  For  the  opening 
anothiT  elaborate  stage  setting  will  intro- 
duce a  Kentucky  cabin  in  mountaineer 
style  with  all  the  quaintncss  and  romance 
which  the  atmosphere  of  the  picture  con- 
veys." 

Another  horse  stunt  will  be  the  use  of 
Night  Riders  garbed  in  the  mystic  robes 
of  the  Kentuclcy  mountain  vigilantes.  By 
day  they  will  parade  silently  through  the 
streets,  the  white-hooded  and  white- 
shrouded  horses  going  two  by  two,  moun- 
tineers'  rifles  over  the  riders'  knees.  By 
night  the  same  men  will  ride  wildly  through 
the  darkened  streets  bearing  flaming 
torches.  Such  stunts  as  these  are  good  for 
front  page  publicity  in  every  newspaper. 

Some  of  the  other  stunts  reported  by  the 
Mayer  offices  are  the  appearance  of  a  girl 
dressed  in  the  costume  of  the  Kentucky 
mountaineer  womenfolk  in  the  principal 
streets  of  the  place  where  the  picture  is 
being  shown,  bearing  a  placard  announcing 
the  photoplay;  a  moonshine  distillery  outfit 
in  full  operation  if  the  Federal  authorities 
permit  the  display  on  the  substitution  of 
sawdust  for  the  customary  corn  meal ;  and 
a  specially  arranged  song  hit  entitled  "In 
Old  Kentucky,"  which  is  said  to  have  been 
composed  by  Anita  Stewart  and  which  is 
to  be  handled  by  the  Watterson,  Berlin  and 
Snyder  publishers  to  exploit  the  picture, 
according  to  the  advises  received. 


Davis  Film  Shown  at  Capitol 


Prominent  Personages  Assemble  to 
Pay  Tribute  to  Late  Author  and 
to  Witness  Filming  of  his  Stic- 
cessful    Story,    "  Soldiers 
of  Fortune  " 

ONE  of  the  most  memorable  events,  one 
that  will  never  be  forgotten,  at  least 
by  friends  of  the  late  Richard  Harding 
Davis,  occurred  at  the  Capitol  Theatre  on 
Saturdaj-,  November  22. 

The  distinguished  audience,  among  whom 
were  5,500  boy  scouts  and  marines,  as- 
sembled to  honor  the  late  author  and  to 
witness  the  film  story  of  one  of  his  greatest 
novels,  "Soldiers  of  Fortune,"  produced 
by  Realart  Pictures  Corporation  and  di- 
rected by  Allan  Dwan. 

And  mention  must  be  made  here  of  the 
intense  interest  and  excitement  portrayed 
by  the  audience,  as  they  followed  reel  after 
reel  of  this  well-constructed  logical  story, 
the  picture  receiving  big  applause  in  the 
battle  scenes,  especially  at  the  entrance  of 
Uncle  Sam's  sailors  who  save  the  day. 

Charles  Dana  Gibson  the  well-known 
artist  delivered  an  eulogy  of  Mr.  Davis,  re- 
vealing many  incidents  in  his  life. 

"Richard  Harding  Davis  was  a  true 
American,  he  said  and  one  that  held  his 
country  above  all  else.  What  he  wrote 
will  live.  He  was  a  man  of  the  type  of 
Theodore  Roosevelt.  There  was  no  Bol- 
shevism in  his  time." 

He  then  introduced  little  four-year-old 
Hope  Harding  Davis  and  lifting  her  in  his 
arms  gave  three  rousing  cheers  with  the 
assistance  of  the  audience.  And  as  the 
band  played  a  march  dedicated  to  her  by 


Arthur  Pryor,  she  stood  at  attention.  It 
was  a  very  touching  scene. 

Among  those  present  were  Charles  Dana 
Gibson,  the  artist,  Henry  Wise  Wood  of 
the  National  Security  League ;  Bclvin  W. 
Ma>iiard,  the  flying  parson;  Mrs.  Bessie 
McCoy  Davis,  little  Hope  Davis  and  many 
men  and  women  of  affairs  who  ktiew  the 
author  in  life  and  around  whom  he  wove 
so  many  of  his  stories.  There  were  also 
5,500  boy  scouts  and  marines  present. 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


4110 


Motion  Picture  N  e 


Brentwood  Particular  on  Titles 


President  Haynes   Explains  Impor- 
tance Ascribed  by  His  Concern 
to  Proper  Titling  of  Film 

THE  Brentwood  management  attaches 
unusual  importance  to  the  main  titles 
of  the  pictures  which  they  release  through 
Robertson-Cole.  Speaking  of  this  matter 
recently,  to  an  official  of  the  Robertson- 
Cole  Company,  L.  C.  Haynes,  Brentwood's 
president,  said  that  it  was  not  only  with  a 
view  to  box-ofifice  results  that  this  care 
was  used,  but  that  his  corporation  tried 
wherever  possible  to  secure  for  its  pictures 
titles  which  might  suggest  the  helpful  and 
constructive  aims  of  the  company. 

"  We  are  shortly  sending  forward,"  said 
Mr.  Haynes,  "  prints  and  negatives  of  a 
picture  in  which  Claude  H.  Mitchell  has 
directed  ZaSu  Pitts,  Henry  Woodward, 
Edwin  Stevens,  Hughie  Mack,  Frank 
Hayes  and  a  strong  supporting  cast.  The 
story  which  was  picturized  having  ZaSu 
Pitts'  inimitable  quality  of  pathetic  humor 
in  mind,  was  that  of  a  girl  of  the  most 
sincere  unselfishness  who  did  not  believe 
in  sitting  with  folded  hands  and  submitting 
to  harsh  conditions,  but  rather  that 
"  Where  there's  a  will  there's  a  way,"  and 
in  consequence  of  her  pluck  and  resource 
^on  over  almost  insuperable  difficulties. 

"  Where  There's  a  Will  There's  a  Way  " 
does  not  only  reflect  the  theme  of  the 
story  of  this  picture,  but  is  also  a  most 
helpful  and  practical  motto  for  the  human 


family  to  keep  before  it.  It  is  a  motto 
which  lends  itself  to  optimism  and  to 
publicity.  And  since  it  seemed  to  fit  the 
situation  all  the  way  around  we  chose, 
"  Where  There's  a  Will  "  as  the  title  for 
this  picture,  feeling  that  the  saying  is  too 
well  known  to  need  entire  quotation  and 
that  the  first  four  words  would  fully  carry 
the  sense. 

"Again  in  the  picture  which  Henry 
Kolker  is  directing  with  Mahon  Hamilton 
and  Betty  Blythe  in  the  leading  parts,  sup- 
ported by  an  unusually  strong  cast,  the 
story  deals  with  the  influence  upon  the 
third  generation  of  a  motto  adopted  by  the 
founder  of  the  family  fifty  or  sixty  years 
before.  This  motto  reads  in  Latin,  'In 
negotiis  probus.  Fidelis  in  f  amliam  '  which 
means,  "  Probity  in  business,  fidelity  to 
family."  The  story  firmly  establishes  the 
substantial  character  of  the  founder  of 
what  has  now  become  one  of  the  wealthiest 
of  New  York  families. 

"  We  have  chosen  for  this  picture  the 
title,  'The  Third  Generation,'  believing  this 
to  give  scope  to  the  imagination  of  picture 
goers  and  to  suggest  to  them  what  we  all 
know  to  be  a  fact  that  it  is  not  really 
until  the  third  generation  that  the  real 
American  is  established,  and  the  ideals  and 
solid  strength  which  he  may  have  drawn 
from  his  alien  ancestors  shaken  down  and 
adapted  to  his  environment  in  this  coun- 
try." 


Hobart  Henley  Corrects  a  Rui  i 
Afloat  About  "Skin  Deep' 

According  to  a  report  from  the  Pi 
Exchange,  many  of  the  members  of 
trade  have  been  writing  Hobart  Hei 
for  a  synopsis  of  his  new  feature,  "S 
Deep,"  to  be  released  soon  by  Pathe. 
is  said  that  many  of  these  requests  insi 
ated  the  existence  of  some  groundless  ir 
tery  that  seems  to  be  afloat  regarding 
photoplay.     A   pertinent   statement  fi 
Mr.  Henley  follows : 

"  There  is  no  mystery  surrounding  '  S 
Deep.'  The  production  is  another  of  \ 
Sidney  Drew's  adaptations  from  a  stor>- 
Beulah  Poynter  and  though  quite  a  diff 
ent  tale  in  its  development,  will  be  ale 
the  lines  of  '  The  Gay  Old  Dog '  f  roo 
human  standpoint.  In  developing  the  p 
duction,  I  have  simply  worked  out 
plans  in  very  much  the  same  method 
used  in  my  other  features.  I  do  not  a 
sider  discuss'ng  picture  subjects  so  far 
plot  is  concerned  a  necessity  until  the  pi 
duction  is  on  the  market,  but  there 
nothing  about  '  Skin  Deep '  that  savors 
mysterj-." 


Gigantic  Set  Used  in  Olive  ThonMl 
Next  Picture  I 

A  set  that  resembles  the  "  Follies "  I 
the  Cocoanut  Grove,  but  larger  than  bra 
of  them  put  together  was  used  in  screeJ 
ing  the  big  central  scene  of  Olive  ThonBl 
Selznick  picture,  "  Out  of  the  Xight,"  nel 
in  the  course  of  the  production.  i| 

In   building   this    set,   the   entire  Qam 
space  of  the  Selznick  Fort  Lee  Studio  nfl 
used,  and  a  wonderful  "  Midnight  Revum 
stage  was  built  at  one  end  —  a  comple 
stage,  with  footlights,  curtains,  orchest 
pit  and  wings.    The  rest  of  the  floor  w: 
turned  into  a  cafe  seating  several  hund« 
people. 

"The  Vengeance  of  Durand"  Pla) 
ing  Now  at  Leading  Theatres 

"  The  \'engeance  of  Durand,"  adapte 
from  Rex  Beach's  story  by  Mr.  and  Mr 
George  Randolph"  Chester,  the  first  of  \'itJ 
graph's  special  productions  of  stories  b 
twelve  of  the  most  notable  American  wrii 
ers  of  fiction,  is  now  being  shown  exten 
sively  throughout  the  countrj-.  This  super 
feature,  with  Alice  Joyce  in  the  leadin 
role,  was  first  shown  at  the  B.  S.  Mos 
Broadway  Theatre  three  weeks  ago  as 
special  feature  and  has  since  had  a  pre 
release  showing  at  several  of  the  largef 
theatres  in  the  United  States,  it  is  said. 


Assistant  Director  for  Transatlanti' 
Comedies  is  Engaged 

Dale  Hanshaw  who  is  in  charge  of  th 
production  of  two-reel  comedies  for  th- 
Transatlantic  Film  Company  of  America 
Inc.,  has  engaged  the  services  of  Ja' 
Strong  as  assistant  director. 

Mr.  Strong  has  been  associated  wii' 
Fox.  T.  Ste^vart  Blackton  and  other  sue 
ccssful  motion  picture  enterprises. 

Both  Mr.  Hanshaw  and  Mr.  Strong  ex- 
pect to  begin  to  shoot  in  a  few  days  am 
are  at  present  busily  engaged  on  the  p^^ 
liminaries  of  comedy  production. 


Triangle  Releases  Re- Issues 


"  The  Flame  of  the  Yukon,"  "  Betty 
of  Greystone,"  "  The  Clodhopper  " 
Are    Leading    List,  Beginning 
Nov.  23 

THREE  of  the  best  productions  made  by 
Triangle,  "  The  Flame  of  the  Yukon  " 
with  Dorothy  Dalton,  "  Betty  of  Grey- 
stone  "  with  Dorothy  Gish  and  "  The 
Clodhopper  "  with  Charles  Ray,  have  been 
announced  for  release  through  the  Key- 
stone Triangle  Exchanges  beginning  No- 
vember 23rd.  These  productions  have  been 
chosen  to  head  the  list  of  recreated  features 
which  Triangle  will  release,  one  every 
third  week,  on  account  of  the  diversified 
character  of  the  stories  and  stars.  All 
the  productions  have  been  recreated.  The 
stories  have  been  recut  and  retitled  and 
new  art  titles  made  by  well  known  illus- 
trators have  been  inserted,  it  is  said. 

The  three  stories  dif?er  as  widely  in 
theme  as  they  do  in  the  character  of  the 
stars.  Dorothy  Dalton  plays  the  stellar 
role  in  "  The  Flame  of  the  Yukon,"  said 
to  be  Monte  M.  Katterjohn's  greatest  story 
of  the  frozen  north  during  the  days  of 
the  gold  rush  when  life  was  cheap  and 
honor  unknown.  The  production  was 
supervised  by  Thomas  H.  Ince. 

"  Betty  of  Greystone  "  starring  Dorothy 
Gish  and  to  be  released  December  14th, 
was  directed  by  Alan  Dwan  and  produced 
under  the  personal  supervision  of  D.  W. 
Griffith.  In  "Betty  of  Greystone,"  it  is 
said,  Dorothy  Gish  has  a  story  that  com- 
bines tense  situations  with  ample  oppor- 


tunities to  display  her  abilities  as  a  com- 
edienne which  have  made  her  so  popular 
with  the  moving  picture  public.  Miss 
Gish's  supporting  cast,  besides  the  popular 
Owen  Moore,  contains  such  names  as 
George  Fawcett,  Kate  Bruce  and  Norman 
Selby  (Kid  McCoy). 

"  The  Clodhopper  "  is  said  by  some  critics 
to  show  Charles  Ray  at  his  best.  This  is 
also  a  Thomas  H.  Ince  production  and 
will  be  released  January  4th.  The  story 
was  written  by  Monte  M.  Katterjohn. 

It  is  announced  that  campaign  books 
touching  upon  every  possible  angle  of  ex- 
ploitation for  these  productions  are  being 
issued,  and  Triangle  is  lending  exhibitors, 
who  realize  the  box  office  value  of  these 
three  successes,  every  means  to  make  them 
record  breakers   for  their  theatres. 


One  of  Many  Appreciations  Given 
on  Fox's  Version  of  "  Checkers  " 

Among  the  hundreds  of  favorable  re 
ports  received  by  Fox  Film  Corporation 
on  the  remarkable  success  attained  by 
"Checkers,"  William  Fox's  superb  visuali- 
zation of  Henry  Blossom's  famous  mele- 
drama  of  the  race  track,  is  a  letter  from 
F.  G.  Heller,  director  of  the  Meridian 
Amusement  Company  of  Anderson,  In- 
diana. 

Mr.  Heller,  well  known  as  an  enterpris- 
ing showman,  speaks  of  the  sterling  quali- 
ties of  "Checkers"  in  most  glowing  terms. 
He  considers  the  production  perfect  in 
every  respect. 


December  6  ,   i  i 

''ilming  of   the   First   King  Cole 
Comedy  Begun  at  Dongan  Hill 

It  is  reporied  that  at  the  Doiijjan  Hill 
Studio  of  the  'Motion-Picture  Producing 
Company  of  Atnerica,  -the  filming  of  the 
irst  King  Cole  Comedy  was  begun  last 
iveek. 

Sammy  Burns  who  will  star  in  the  King 
Tole  series  reports  that  the  lirst  comedy 
should  be  completed  by  the  first  of  the 
lew  year.    Supporting  Mr.  Burns  in  the 
romedy  now  being  taken  are  Marion  War- 
ier,  Carmen   Seaman,   Bob  Maximillian, 
""icrrc  Colosse,  Adele  Arnold  and  other 
ll-known  players.    According  to  reports, 
lers  under  contract  with  the  company 
lude  Ivan  Bankoff,  the  dancer,  and  sev- 
.il  players  whose  names  have  not  been 
knnounced. 

'  The  studio  has  been  equipped  with  two 
.lit  Sunlight  Arcs,  a  new  motor  and  gen- 
aor  set,  and  all  other  equipment  neccs- 
y  for  the  filming  of  comedies  in  a  first- 
i^s  manner.    Two  negati\es  will  be  made 
each  picture. 


4111 


'athe   Announces   Three  Feature 
Releases  For  December 

Three  big   features   are  scheduled  for 
clease     by     Pathe     during  December. 
Brothers  Divided,"  a  Frank  Keenan  pic- 
Lire,  will  inaugurate  the  month,  this  feat- 
re  being  scheduled  for  release  on  Decem- 
•  7th.    The  offering  is  in  five  reels.  The 
■  nan  attraction  will  be  followed  on  De- 
■iber  14th,  by  a  six-reel  production  from 
Leoncc  Perret  studios,  "The  A. B.C.  of 
\  e,"  starring  Mae  Murray.    The  third 
.iiure  of  the  month  will  be  William  Des- 
Mnd  in  the  Jesse  D.  Hampton  comedy- 
'  ama,  "  The  Prince  and  Betty."  released 
December  21st,  in  five  reels.    This  pro- 
rion  has  just  been  added  to  the  Pathe 
icdule. 

Brothers  Di\  ided "  is  regarded  by 
.'he  officials  as  one  of  the  biggest  win- 
is  Keenan  has  ever  produced,  not  except- 
"  The  World  Aflame,"  which  is  re- 
'ted  to  have  had  a  triumphant  career 
'  C  last  July. 


SHOULD 
A 

WOMAN 
TELL? 

^sk  Metro 


Large  Press-Book  for  "Romany' ' 


World  Film  Reports  That  Plan  Book 
W  ith  i6  Pages  of  Practical  Sug- 
gestions is  Now  Available 

EVERYTHING  is  said  to  be  set  for 
the  distribution  of  Rom.vny,  "Where 
Love  Runs  Wild,"  by  the  World  Film 
Corporation.  According  to  reports,  the 
advertising  material  includes  a  24-sheet 
stand  in  six  colors;  six  sheets,  three  sheets, 
one  sheet,  advance  ones,  half  sheets,  her- 
alds and  other  accessories.  There  is  a 
plan  book  which  is  described  by  the  World 
report  as  "the  lasrt  word  in  exploitation," 
without  necessitating  the  spending  of  enor- 
mous sums  of  money  to  properly  place  the 
merits  of  the  picture  before  the  public. 

The  scheme  of  the  plan  book  is  reported 
to  be  based  on  the  elemental  principles  of 
showmanship,  taking  for  example  the  alert, 
wide-awake,  up-to-date  methods  employed 
and  utilized  to  successful  advantage  in 
promoting  interest  in  a  traveling  attraction 
of  similar  character  to  Romany  "Where 
Love  Runs  Wild."  The  plan  book  has  16 
pages.  Of  stunts  there  are  many,  and  all 
are  practical,  efficacious  and  inexpensive, 
sample  ads  in  which  white  space  predomi- 
nates over  black  ink,  thus  giving  a  con- 
spicuosity  highly  desired  by  the  men  who 
paj'  the  bills.    The  sample  press  notices 


have  the  salient  features  of  a  special  story 
and  add  interest  to  reading  notices.  The 
intent  of  these  newspaper  notices  is  to 
create  a  desire  on  the  part  of  the  public 
to  go  and  see  the  picture  influenced  thereby 
from  reading  the  copy  submitted  for  news- 
paper work. 

As  this  press  book  states,  "the  lobby  is 
to  the  theatre  what  the  show  window  is 
to  a  store,"  and  helpful  suggestions  are 
given  to  the  theatre  owner  to  make  his 
lobby  as  attractive  as  possible  in  order  to 
get  the  public  up  to  the  box-office  window. 
These  suggestions  are  said  to  be  as  appli- 
cable to  a  small  town  as  they  are  to  a 
metropolitan  city  and  the  mediums  em- 
ployed in  makiiig  the  lobby  attractive  are 
of  such  a  character  that  no  great  burden  is 
imposed  on  the  theatre  owner  in  fixing  up 
his  "  show  windows." 

The  two  sets  of  music  cues  are  de- 
scribed as  thoroughly  atmospheric  and  the 
music  libraries  supplied  the  Romany  music 
that  admirably  fits  into  the  scheme  of 
presentation.  A  number  of  practical  co- 
operative plans  for  the  exploitation  of 
Romany  have  been  formulated  in  which 
large  commercial  institutions  have  agreed 
to  assist  the  local  exhibitors  in  making 
this  picture  a  big  go,  according  to  reports. 


Swedish  Plant  Near  Completion 


New  Establishment  Embraces  Modern 

Studios,  Laboratorv',  and  Office 
B'lding;  Probably  Ready  Jan.  i 
TV  /fAY  of  1919  saw  the  commencement 
of  the  work  of  erecting  the  new 
studios  and  allied  structure.s  of  the 
Swedish  Biograph  Company,  and  it  is 
hoped  that  on  the  first  of  January, 
1920,  the  buildings  will  be  ready  for  oc- 
cupation. The  establishment  is  situat'd  at 
Rasunda,  a  pretty  suburb  of  Stockholm  and 
is  said  to  have  an  area  of  between  700,000 
to  800,000  square  feet  with  a  diversity  of 
surface  —  level  ground,  woodland  and  hill. 

There  are  two  studios  —  a  large  one  and 
a  smaller  building.  The  large  studio  is  of 
considerable  dimensions,  454  x  284  feet, 
while  the  other  is  340  x  204  feet.  Both  a.e 
26  feet  high.  They  have  been  constructed 
of  iron  and  .einforced  concrete  in  accord- 
ance with  the  newest  principles  in  this 
method  of  building,  and  are  reported  to  be 
provided  with  the  most  up-to-date  arrange- 
ments that  are  to  be  had;  such  as,  rotary 
scenes,  traverses  for  the  mounting  of  the 
lighting  apparatus,  etc.  The  smaller  studio 
is  also  provided  with  dressing-rooms  and 
with  a  storage  room  for  the  accessories. 

The  laboratory  is  a  perfectly  independent 
building  of  3  floors,  built  of  brick  with 
fire-proof  floorings  and  with  inside  walls 
of  trussit  and  fire-proof  material.  Pater- 
noster lifts  go  through  the  whole  building 
and  permit  of  rapid  and  convenient  com- 
munication between  the  different  floors. 
The  laboratory  will  be  given  a  productive 
capacity  of  162,000  feet  of  copies  per  day 
it  is  stated. 

At  the  entrance  to  the  establishment, 
there  has  been  erected  a  large  adminis- 
tration building,  containing  offices  of  var- 


ious kinds.  Farther  off  a  gliinpse  is  caught 
of  the  workshops  and  the  stables  for  the 
animals  that  may  be  required  for  a  play, 
and  sheltered  in  a  pretty  little  copse  there 
is  seen  a  restaurant  where  several  hundred 
persons  at  a  time  can  get  a  good  and  yet 
inexpensive  meal.  The  plans  for  the  entire 
establishment  at  Rasunda  were  drawn  up 
h\  the  company's  private  architect,  Mr. 
Ebbe  Crohne. 


Beauty  Contest  Winner  Plays  in 
"  The  Lincoln  Highwayman  " 

Work  is  well  under  way  on  a  far  west- 
ern section  of  the  Lincoln  Highway  on  the 
Fox  feature  "  The  Lincoln  Highwayman  " 
based  on  Paul  Dickey's  popular  story. 
William  Russell,  the  star,  is  being  directed 
by  Emmett  J.  Flynn — who  also  adapted 
the  story  for  the  screen.  A  well  balanced 
cast  supports  Mr.  Russell  in  this  mile-a- 
minute  tale.  Lois  Lee  plays  opposite  the 
star,  and  the  cast  includes  also  such  well- 
known  artists  as  Edward  Peil,  Jack  Con- 
nolly, Frank  Brownlee  and  Harry  Springer. 


Al  Lichtman  on  Tour  of  Famous 
Players-Lasky  Exchanges 

Al  Lichtman,  General  Manager  of  Dis- 
tribution of  the  Famous  Players-Lasky 
Corporation,  left  New  York  last  week  on 
a  tour  of  Western  and  Southern  district 
offices  and  branch  exchanges. 

Mr.  Lichtman  went  direct  to  Chicago  and 
from  there  he  will  go  to  Kansas  City.  He 
will  then  head  for  Dallas,  stopping  at  Okla- 
homa City  on  the  way.  The  return  jour- 
ney will  be  via  Xew  Orleans,  Atlanta  and 
Charlotte. 


1 


4112 


Motion  Picture  News 


Universal  Plans  Greater  Things 


Five  Years  After  Creation  of  Univer- 
sal City,  Company  Plans  Even 
.  More  Big  Pictures 

SEVEN  years  ago  Universal  City  was  a 
dream  in  the  creative  mind  of  Carl 
Laemmle. 

To-day  Universal  City  claims  to  be  the 
greatest  producing  unit  in  the  world,  em- 
bracing the  largest  space  devoted  exclu- 
sively to  the  production  of  motion  pic- 
tures and  sending  its  product  to  the 
screens  of  theatres  from  the  tropics  to  the 
Arctic  Circle;  from  the  Occident  to  the 
Orient. 

Five  years  ago  next  March  Universal 
City,  as  it  is  to-day,  was  dedicated  to  the 
art  of  the  silent  drama.  It  was  consecrated 
to  the  public,  those  millions  who  nightly 
find  entertainment  in  the  motion  picture 
theatres  throughout  the  world. 

Like  an  opal  clasping  the  emerald 
strand  of  the  San  Fernando  Valley,  Uni- 
versal is  the  one  place  in  the  world  where 
wonders  never  cease.  Throughout  the 
days  of  the  year,  far-flung  ampitheatre  of 
the  visual  drama  is  made  to  assume  the 
geographical  characterizations  of  the  dis- 
tant places  of  the  earth. 

One  corner  of  the  famous  studio  to-day 
is  a  replica  of  Stamboul,  the  ancient  quar- 
ter of  Constantinople. 

In  the  foothills  encircling  the  world's 
film  capital  there  is  a  winding  little  street, 
a  street  built  exactly  after  a  street  that  to- 
day may  be  seen  in  Montreal. 


Within  a  stone's  throw  of  the  executive 
offices  is  a  New  York  street  —  a  strip  of 
California  soil  camouflaged  to  represent  ex- 
actly Avenue  A  of  New  York,  as  it  was  a 
decade  ago. 

There  is  no  part  of  the  world  that  has 
not  been  duplicated  at  Universal  City  for 
the  Universal  cameras. 

What  Universal  has  done  in  the  last 
seven  years  is  chronicled  among  the  bril- 
liant achievements  of  modern  art  and  busi- 
ness. 

What  Universal  is  going  to  do  to-day  is 
what  counts. 

Tarkington  Baker,  the  general  manager 
of  the  Universal  Film  Manufacturing  Com- 
pany in  New  York,  is  now  conferring  at 
Universal  City  with  Harry  D.  Kilne,  Man- 
ager at  Universal  City.  The  result  of  the 
conference  is  a  definite  promise  to  play- 
goers from  Universal. 

It  is  more  pictures.  Better  pictures;  even 
more  beautifully  produced. 

With  the  tremendous  facilities  for  the 
production  of  pictures  at  its  hand.  Uni- 
versal has  accomplished  the  miraculous  in 
the  last  six  months. 

Eight-six  completed  photodramas  are  at 
the  exchanges  throughout  the  world  ready 
to  be  released  on  schedule. 

To-day  for  the  first  time  in  history  Uni- 
versal is  able  to  turn  the  entire  force  of 
its  endeavor  toward  the  selection  of  more 
stories. 


Director  of  ''Checkers"  Speaks 


Richard  Stanton  Goes  After  Results 
No  Matter  at  What  Cost;  Believes 
in  Players  Keeping  at  Work 

THE  extraordinary  popular  demand  for 
"  Checkers,"  which  flies  the  William 
Fox  banner,  has  brought  into  renewed 
prominence  the  name  of  the  director  of  that 
great  production — Richard  Stanton.  Also 
the  fact  that  Stanton  has  to  his  credit  the 
direction  of  a  long  series  of  successful  pic- 
tures produced  'by  Fox.  Accordingly,  in 
the  motion  picture  world,  people  are  ask- 
ing: "What  is  Stanton's  secret?  Other 
directors  come  and  go  with  startling  sud- 
denness.   Is  Stanton  going  on  forever?  " 

Richard  Stanton  is  back  in  New  York, 
accompanied  by  vague  rumors  of  a  new 
Fox  thriller  in  the  making.  He  has  this 
to  say: 

"  The  boss  doesn't  keep  you  in  your  job 
on  account  of  your  beauty,  or  the  funny 
stories  you  tell,  or  because  he  approves 
your  taste  in  neckties.  He  keeps  a  ledger, 
the  boss  does.  If  you  keep  your  job,  the 
results  of  your  labors  have  got  to  appear 
on  the  credit  side  rather  frequently — that's 
all." 

"  Most  of  the  big  pictures  you  directed 
are  supposed  to  have  cost  a  lot  of  money, 
was  suggested.  Yet  it  is  said  that  you  have 
developed  interesting  methods  of  keeping 
under  the  original  estimates." 

"  If  you  save  twenty  or  fifty  or  a  hun- 
dred thousand  dollars  on  production  it  may 
turn  out  that  failure  to  have  done  so  m-ght 
have  put  you  on  the  wrong  side  of  the 
ledger.    As  to  methods  they're  as  simple 


as  a,  b,  c.  For  instance,  preparedness — so 
that  when  you  have  your  actors  and  a  big 
bunch  of  extra  people  on  location,  and  are 
under  considerable  expense  for  transpor- 
tation to  and  from,  you  can  keep  them 
working  instead  of  sitting  around  while 
you  make  up  your  mind.  Keep  them  work- 
ing all  day  and  maybe  all  night." 


Four  of  the  one-reel  Holly  Comedies,  starring 
Sid  Smith,  have  been  completed  for  the  Bulls- 
Eye  program.  Robert  P.  Kerr  is  directing  Smith, 
assisted  by  James  Parrott. 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


English  Notables  Attend  Shov^ing 
of  "  The  Auction  of  Souls  " 

According  to  a  report  recently  received, 
Viscount  Bryce  of  England  in  company 
with  Lord  GladstoYie  attended  a  first  show- 
ing of  the  "Auction  of  Souls,"  starring 
Aurora  Mardiganian,  at  Queens  Hall,  Lon- 
don, recently.  This  picture  of  which  the 
First  National  Exhibitors'  Circuit  is  the 
official  distributor  is  a  screen  production 
centering  about  the  ravaging  of  Armenia, 
It  is  reported  that  Viscount  Bryce 
a  short  talk  prior  to  the  running  of 
picture,  explaining  from  personal  kno 
edge  that  many  of  the  incidents  in 
screen  version  of  the  ravage  of  Arme; 
were  conservatively  related  in  order  thjtl 
the  subject  might  be  brought  before  »■ 
mixed  audience. 

English  exhibitors  are  said  to  be  keenfy) 
awaiting  the  release  date  of  this  attractioi^ 
reahzing  that  the  picture  offers  unpreoe-* 
dented  box  office  possibilities,  especially  iii'i 
view  of  the  fact  that  Aurora  Mardiganiaf!< 
is  planning  to  go  to  England  to  make  peps 
sonal  appearances  with  the  showings  as  she 
is  doing  in  this  countrj'. 


Three  of  West's  Most  Beautiful i 
Mansions  in  Mayer's  Picture 

Louis  B.  Mayer  announces  that  thr(B| 
of  the  most  beautiful  homes  in  the  West-ir-i 
the  Flood,  Spreckles  and  Brunswig  ma|^ 
sions  in  southern  California — will  be  use^ 
as  settings  for  "The  Inferior  Sex,"  hii 
which  Louis  B.  Mayer  is  starring  Mildre^* 
Harris  Chaplin. 

While  these  mansions  are  used  prin<f 
pally  as  backgrounds  in  exteriors,  the  in- 
teriors used  in  the  picture,  it  is  claimed, 
will  be  on  an  equal  scale  of  magnificence 
and  should  appeal  particularly  to  those  in- 
terested in  modern  interior  decorating. 
Some  of  these  interiors  were  taken  in  and 
around  California's  most  fashionable  si 
side  resort,  Del  Monte. 


Contracts    For    the  Scandanavian 
Distribution  of  Goldwyn  Film 

Arthur  Ziehm,  manager  of  Goldw3n  Pic- 
ture Corporation's  foreign  department,  has 
just  closed  a  contract  for  the  Scandanavian 
distribution  of  this  j'ear's  Goldwyn  out- 
put. The  terms  of  the  contract,  made  with 
the  largest  of  the  Scandanavian  distribut- 
ing companies,  are  said  to  be  the  most  ad- 
vantageous ever  secured  for  this  foreign 
territory,  which  is  becoming  of  increas- 
ing importance  to  American  producers.  It . 
includes  Norway,  Sweden,  Denmark  and  i 
Finland.   

Sol  Lesser  Office  Announces  the 
Re-Issue  of  "  The  Spoilers  " 

The  Sol  Lesser  Exchange  reports  the 
purchase  of  the  new  edition  of  Col.  Seligfs 
"The  Spoilers."  for  distribution  in  Greata|( 
New  York.    William  Farnham  stars. 

A  complete  supply  of  new  posters,  photo- 
graphs, cuts  and  other  accessories  will  be 
available,  it  is  said,  and  the  picture  is  ex- 
pected to  be  ready  for  release  within  the 
next  month  according  to  reports.  M<J 
Lesser  also  controls  this  picture  for  Cali- 
fornia, Nevada  and  Arizona,  where  it  is 
enjoj-ing  a  tremendous  success. 


December  6 ,  i  9  i  9 


4113 


F.  P.-Lasky  Schedule  Varied 


Lauds   the   First   of  Tarkington's 
*'  Edgar  Comedies  "  Scripts 

When  Booth  Tarkingtun  agreed  to  write 
a  series  of  12  two-reel  stories  for  the 
screen,  to  be  produced  and  released  by 
Goldwyn  Pictures  Corporation  under  the 
name  of  Edgar  Comedies,  he  promised  to 
introduce  something  new  in  the  way  of 
character  dcsclopment.  E.  Mason  Hopper, 
recently  engaged  to  direct  the  Edgar  Com- 
edies at  Goldwyn's  Culver  City  Studios, 
is  ready  to  concede  that  the  Indiana  au- 
thor has  made  good  his  claim  to  original- 
ity, even  when  he  is  working  in  a  strange 
medium,  for  this  is  Mr.  Tarkington's  first 
venture  with  photoplays. 

Mr.  Hopper  has  found,  after  a  careful 
study  of  the  scripts  for  the  first  of  the 
Edgar  Comedies,  that  Mr.  Tarkington  has 
followed  a  line  of  development  that  will 
make  his  characters  as  clear  on  the  screen 
as  in  book  form  where  their  mental  proc- 
esses are  customarily  revealed  through  the 
keen  descriptions  of  their  creator. 

"  The  Fortune  Teller  '*  Secured  as 
Vehicle  For  Marjorie  Rambeau 

It  is  announced  "The  Fortune  Teller," 
by  Leighton,  has  been  chosen  by  Marjorie 
Rambeau  and  Albert  Capellani  to  be  pic- 
turized  for  Miss  Rambeau's  debut  as  a 
Pathe  star.  It  is  claimed  that  no  more 
fitting  vehicle  could  have  been  found  for 
the  famous  actress  than  this  powerful 
drama  of  a  woman's  fall  and  her  redemp- 
tion through  mother-live.  It  is  predicted 
that  it  will  be  one  of  the  most  appealing 
stories  ever  shown  on  the  screen. 

It  is  reported  that  work  on  this  Pathe 
feature  will  begin  within  the  next  fort- 
night, in  spite  of  the  fact  that  Miss  Ram- 
beau is  appearing  in  a  Broadway  play. 
Mr.  Capellani  is  trying  to  secure  those 
members  of  the  original  stage  cast  who 
have  had  previous  picture  experience. 

The  Sins  of  the  Mothers  "  Will 
Take  Place  of  "  The  Suspect  " 

V'itagraph  has  announced  the  sut)stitu- 
tion  of  "The  Sins  of  the  Mothers"  in 
place  of  "  The  Suspect,"  previously  an- 
nounced for  late  next  month.  Both  are 
Anita  Stewart  features.  "  The  Suspect " 
which  has  much  of  its  action  laid  in  Russia 
deals  more  or  less  with  a  class  of  people 
which  include  the  Bolshevists,  and  Albert 
E.  Smith,  president  of  Vitagraph,  felt  that 
its  presentation  at  this  time  would  not  be 
timely.  "  The  Sins  of  the  Mothers  "  was 
edited  by  Mr.  and  Mrs.  George  Randolph 
Chester  and  was  directed  by  Ralph  Ince. 


Select  Official  Guest  at  New 
Theatre  Opening 

Charles  R.  Rogers,  Director  of  Sales  for 
Select  Pictures  Corporation,  returned  to 
New  York  this  week  from  Toledo,  Ohio, 
where  he  attended  the  opening  of  H.  C. 
Horater's  new  Panthion  Theatre,  one  of 
the  largest  and  most  pretentious  motion 
picture  houses  in  the  middle  west. 

Mr.  Rogers  was  one  of  the  invited  guests 
and  an  honorary  member  of  the  committee 
of  prominent  film  men  who  aided  Managing 
Director  Horater  in  the  preparation  of  a 
program  of  welcome. 


"  Everywoman,"  "  \  icton ,"  "  Behind 
the  Door  "  are  High  Lights  Amid 
Other    Important  Releases 
For  Month 
<<-p  VERVWOMAN,"    Maurice  Tour- 
J-'   neur's  "  Victory "  and  Thomas  H. 
luce's  "Behind  the  Door"  are  the  high 
lights  of  the  December  schedule  of  Para- 
mount-Artcraft  releases  just  announced  by 
Al  Lichtman,  General  Manager  of  Famous 
Players-Lasky's   Department  of  Distribu- 
tion. 

December  7th  brings  Robert  Warwick 
in  "An  Adventure  in  Hearts,"  Maurice 
Tourneur's  production,  "  Victory,"  and 
Ethel  Clayton  in  "  More  Deadly  Than  the 
Male."  Tourneur's  "Victory"  is  founded 
on  Joseph  Conrad's  story  of  the  same 
name,  a  tale  of  the  sea.  A  notable  cast  is 
featured,  the  list  of  celebrities  including 
Jack  Holt,  Seena  Owen,  Lon  Chancy, 
Wallace  Beery  and  Ben  Deely.  The  Ethel 
Cla\  ton  picture,  "  More  Deadly  Than  the 
Male,"  is  an  adaptation  of  "  The  Female 
of  the  Species,"  a  story  by  Joseph  Gol- 
lomb.  Robert  G.  Vignola  directed,  and  the 
cast  includes  Edward  Hoxen,  Herbert 
Hcyes,  Hal  Cooley  and  Peggy  Pearce. 

A  Cosmopolitan  Production,  "  The  Cin- 
ema Murder,"  based  on  the  story  by  E. 
Phillips  Oppcnheim,  is  scheduled  for  De- 
cember 14.  Released  on  the  same  day  is 
the  first  of  the  season's  series  of  specials 
personally  supervised  by  Thomas  H.  Ince. 
It  is  "  Behind  the  Door,"  picturized  by 


Will  be  Two-Reelers  and  Dale  Han- 
shaw  will  Direct ;  Something 
New  is  Promised 

THE  rumor  that  the  Transatlantic  Film 
Company  of  America,  Inc.,  was  lo 
enter  the  producing  field  is  now  being  veri- 
fied. This  company  has  issued  a  statement 
that  within  a  very  short  time  they  will  re- 
lease a  series  of  two-reel  comedies.  The 
name  of  the  series  is  to  be  announced 
later. 

Mr.  Lewis  Roach,  president  of  the 
Transatlantic,  who  has  complete  charge  of 
the  destinies  of  this  newly  organized  com- 
pany, is  the  originator  of  many  new  ideas 
in  the  matter  of  motion  picture  production 
and  in  the  very  near  future  intends  put- 
ting these  ideas  into  practice. 

This  series  of  comedies  are  to  be  re- 
leased exclusively  on  the  states  right  mar- 
ket and  already  several  prominent  out  of 
town  buyers  are  willing  to  accept  the  fran- 
chise on  these  pictures,  but  to  date  the 
Sales  Department  of  the  Transatlantic 
under  Charles  Yale  Harrison  has  refused 
to  make  any  binding  statements. 

Dale  Hanshaw,  the  well-known  director 
and  scenario  writer,  has  enlisted  his  serv- 
ices with  the  Transatlantic  Film  Company 
of  America,  Inc.,  for  the  production  of 
the  comedies. 

It  will  be  remembered  that  Mr.  Han- 
shaw was  formerly  associated  with  the 
United  Booking  Offices  in  the  capacity  ol 
producing    vaudeville    acts.    During  his 


Luther  Reed  from  the  sensational  story  by 
(iouverneur  Morris  which  appeared  in  Mc- 
Clure's  Magazine  a  little  over  a  year  ago. 
This  picture  marks  the  return  of  Hobart 
Bosworth  as  a  star  of  the  screen.  Irvin 
VVillat  directed  under  Mr.  Ince's  super- 
vision. 

Dorothy  Dallon  in  "  His  Wife's  Friend," 
a  picturization  of  J.  Harris  Burland's  story, 
"  The  White  Book,"  is  one  of  the  features 
listed  for  December  21st.  Lilla  Lee  sup- 
ports Wallace  Reid  in  "  Hawthorne  of  the 
U.  S.  A."  which  also  is  released  on  the 
21st.  The  same  day  brings  Marguerite 
Clark  to  the  screen  in  "A  Girl  Nam.ed 
Mary,"  a  delightfully  whimsical  story  by 
Juliet  Willjor  Tompkins. 

"  Red  Hot  Dollars  "  is  the  engaging  title 
of  Charles  Ray's  newest  Thomas  H.  Ince 
production,  which  also  is  released  the  28th. 
Billie  Burke  finds  a  place  in  the  December 
28th  releases  in  "Wanted  —  a  Husband," 
which  is  Samuel  Hopkins  Adams'  story, 
"  Enter  D'Arcy." 

"  Everywoman,"  George  H.  Melford's 
production  of  Walter  Browne's  stage  mas- 
terpiece, comes  to  first-run  houses  the  same 
date.  With  Violet  Hcming,  Theodore  .Rob- 
erts and  Wanda  Hawley  featured  and  with 
a  supporting  cast  including  Monte  Blue, 
Raymond  Hatton,  Mildred  Reardon,  Mar- 
garet Loomis,  Irving  Cummings,  James 
Neill,  Edythe  Chapman,  Charles  Ogle,  Tully 
Marshall  and  Noah  Beery,  the  production 
promises  to  be  one  of  the  most  noteworthy 
of  the  season. 


screen  period  he  has  been  associated  with 
Metro  and  Goldwyn.  Quite  recently  he 
wrote  and  directed  "Hcalthograms,"  also 
originating  the  idea  and  producing  Ber- 
nard McFadden's  physical  culture  screen 
magazine. 

In  the  production  of  these  two-reel  com- 
edies, Mr.  Hanshaw  has  originated  a  new 
idea  in  the  matter  of  two-reel  situation 
comedies  and  in  this  venture  he  has  the 
unfailing  support  of  a  staple  company 
such  as  the  Transatlantic  Film  Company 
of  America,  Inc. 


Pathe  to  Release  "Other  Men's 
Shoes,"  Edgar  Lewis  Feature 

Edgar  Lewis  has  completed  cutting  his 
latest  picture,  "  Other  Men's  Shoes,"  from 
twelve  to  seven  reels,  and  has  turned  the 
negative  over  to  Pathe  for  release.  The 
story  is  by  the  famous  war  correspondent, 
Andrew  Soutar  of  London,  and  is  said  to 
Ibe  one  of  the  finest  achievements  of  the 
producer-director's  career. 

Mr.  Lewis'  choice  of  players  has  given 
his  latest  picture  added  value.  Crauford 
Kent,  who  was  Catherine  Calvert's  lead- 
ing man  in  "  The  Career  of  Katherine 
Bush,"  does  good  work,  it  is  said,  in  the 
dual  role  of  James  and  Steven  Browning; 
Irene  Boyle  is  described  to  be  charming 
as  Irene  Manton,  who  loves  both  men, 
thinking  them  one.  Bobby  Connolly,  John 
P.  Wade,  Harold  Forshay  and  Stephen 
Grattan  are  also  included  in  the  cast. 


Transatl  anti  c  to  Make  Comedi  es 


4114 

Barker  Lauded  for  New  Feature 


"  Flame  of  the  Desert "  Hailed  by 
Critics    and    Exhibitors  as 
Triumph  For  Director 

REPORTS  on  the  first  showings  of 
Geraldinc  Farrar's  latest  Goldwyn 
picture,  "The  Flame  of  the  Desert,"  have 
con\inced  Samuel  Goldwyn  of  the  wisdom 
of  featuring  every  production  directed  by 
Reginald  Barker  as  a  "Reginald  Barker 
Production."  Critics  from  New  York  to 
San  Francisco  are  unanimous  in  praise  of 
the  splendor  of  the  production  and  the 
finesse  with  which  Mr.  Barker  has  carried 
out  the  details  of  his  vast  program.  To 
use  an  artist's  phrase;  he  has  employed  a 
large  canvas  and  presented  his  subject  with 
broad  brush  strokes,  yet  never  lost  sight 
of  the  detail  without  which  his  work  would 
have  revealed  only  the  outlines  of  a  gen- 
erous theme. 

The  motion  picture  critic  of  the  Los  An- 
geles Times  has  this  to  sa\'  of  Reginald 
Barker's  directing : 

"Reginald  Barker  has  some  sort  of  wiz- 
ardry which  I  cannot  define,  by  which  he 
makes  you  become  magically  a  person 
within  the  picture,  rather  than  a  cold  spec- 
tator. He  shows  his  wizardry  supremely 
in  'The  Flame  of  the  Desert.' 

"  There  is  a  skilful  handling  of  sumptu- 
ously set  scenes,  and  an  effect,  even  in  in- 
tervals of  action,  as  if  a  great  deal  were 
always  happening,  an  achievement  charac- 


teristic of  these  cunningly  devised  Barker 
productions." 

Tom  Oliphant,  of  the  New  York  Even- 
ing Mail  says  that  Reginald  Barker's  pro- 
duction "parallels,  as  nearly  as  any  pic- 
ture I  have  ever  seen,  the  gorgeously  ef- 
fective stage  productions  in  which  Leslie 
Carter  appeared  before  the  audiences  of 
another  decade." 

Not  only  have  critics  sung  this  director's 
praises,  but  exhibitors  have  written  to  the 
Goldwyn  office  in  happy  terms,  as  this  lat- 
est Reginald  Barker  production  has  meant 
the  S.  R.  O.  sign  in  nearly  every  first  run 
theatre  in  which  it  has  been  shown. 

Perhaps  the  secret  of  Mr.  Barker's  suc- 
cess as  the  director  of  productions  in 
which  magnificent  settings  and  a  large 
number  of  people  blend  to  convey  the  im- 
pression of  an  entire  people  at  their  daily 
occupations  or  recreations,  lies  in  his  un- 
derstanding of  crowd  psychology.  He 
knows  how  to  present  a  large  number  of 
persons  on  the  stage,  all  engaged  in  dif- 
ferent action,  yet  conveying  a  singleness 
of  impression  which  tends  to  heighten  the 
dramatic  intensit)'  of  the  story  he  has  to 
tell.  Moreover,  across  this  panoramic 
background  of  living  people,  he  mo\es  his 
leading  characters  through  such  climactic 
episodes  that  the  beholder  seems  to  be 
standing  behind  a  curtain  while  an  epic 
is  being  unfolded  for  his  particular  enter- 
tainment. 


Motion  Picture  News 

David  P.  Howells  Announces  New 
Educational-Travel  Series 

Da\  id  P.  Howells  announces  a  new  series 
of  educational-travel  pictures,  called 
"Photolife,"  which  his  company  is  pro- 
ducing. One  of  the  company's  camera- 
men, Jeflf  D.  Dickson,  is  reported  to  have 
been  making  extensive  pictures  of  the  city 
and  country  life  of  France,  including  a 
splendid  picture  of  Paris  which  is  now 
being  titled.  Dickson  was  formerly  at- 
tached to  a  photographic  section  of  the 
United  States  Signal  Corps  in  France  and 
is  said  to  have  taken  some  unusual  pictures 
of  the  Chateau-Thierrj-  and  Meuse-Ar- 
gonne  actions.  He  is  at  present  in  Mo- 
rocco and  will,  according  to  reports,  spend 
the  winter  in  touring  the  countries  along 
the  northern  coast  of  Africa. 

Mr.  Howells  further  informs :  "It  is  our 
intention  to  make  a  complete  library  of 
scientific,  sociological,  industrial  and  scenic 
pictures  which  will  be  produced  with  a 
view  of  their  being  used  in  schools  as  well 
as  being  releases  in  the  moving-picture 
theatres." 


Robertson-Cole    Seeking  Suitable 
Stories  For  Bessie  Barriscale 

The  Robertson-Cole  Company  calls  at- 
tention to  the  efforts  being  made  to  ob- 
tain the  best  possible  material  for  its  star, 
Bessie  Barriscale,  is  an  instance  of  its  ex- 
pressed policy  to  give  the  public  "Bigger 
and  better"  productions.  The  Robertson- 
Cole  report  reads  in  part:  "The  public 
would  rather  see  Miss  Barriscale  in  so- 
ciety drama  than  in  any  other  type  of  play; 
and  as  it  is  to  the  public  we  must  cater 
first  and  last,  it  is  our  aim  to  present  Miss 
Barriscale  in  the  strongest  and  most  emo- 
tional society  drama  obtainable.  To  this 
end  we  are  combing  the  world's  markets 
for  suitable  stories,  are  reading  scores  of 
books,  and  have  also  added  to  our  staff 
M.  B.  Harvey,  a  noted  scenario  writer 
who  has  written  a  number  of  former  Bar- 
riscale successes." 


Leonard  is  the  Fourth  Champion 
to  Enter  the  Silent  Drama 

Benny  Leonard,  champion  lighrvveight 
boxer  of  the  world,  who  was  recently 
signed  by  Frank  G.  Hall  and  Ascher 
Enterprises,  Inc.,  to  star  in  motion  pic- 
tures, is  said  to  be  the  fourth  world's 
champion  boxer  to  appear  in  the  silent 
drama.  The  champs  who  have  appeared 
in  starring  roles  prior  to  Benny's  entrance 
are  Norman  Selby  (Kid  McCoy),  Jess 
^^'illard  and  Jim  Corbett. 

Kid  McCoy  has  had  prominent  roles  in 
Famous  Players-Laskj-  Production.  Jess 
Willard  was  star  of  "  The  Challenge  of 
Chance,"  distributed  by  Frank  G.  Hall. 
James  Corbett  is  star  in  LTniversal  serial 
"  The  Midnight  Man.'" 


Lloyd  Hughes  Contracts  With  Ince 

A  report  from  the  ofiices  of  the  Thomas 
H.  Ince  Studios  at  Culver  City,  Cal.,  an- 
nounces that  Lloyd  Hughes  has  signed  a 
five-year  contract  with  Thomas  Ince.  It 
is  further  announced  that  the  contract  fol- 
lows as  a  result  of  the  marked  approval 
with  which  Mr.  Ince  has  viewed  the  recent 
work  of  the  young  star. 


Mitchell  Lewis 

Portrayer  of  Red  Blooded  Characters 
Will  be  Starred  in  Four  of 
Jack   London's  Novels 

AS  its  newest  star,  Metro  Pictures  Cor- 
poration has  signed  Mitchell  Lewis, 
and  announces  this  actor  will  appear  in 
picturizations  of  four  novels  by  the  late 
Jack  London.  Mr.  Lewis,  who  sprang 
into  fame  with  his  impersonations  of 
'Poleon,  in  Rex  Beach's  "  The  Barrier," 
and  subsequently  has  enacted  a  number  of 
other  vigorous  "  outdoor "  roles  for  the 
screen,  will  start  his  work  with  Metro 
about  the  first  of  the  year  at  the  company's 
spacious  modern  studios  in  Hollywood, 
Calif. 

The  four  Jack  London  stories  thus  far 
selected  as  vehicles  for  Mr.  Lewis's  rugged 
personality  are  "  Smoke  Bellew,"  "  The 
Star  Rover,"  "A  Daughter  of  the  Snows  " 
and  "  Burning  Daylight."  They  were  chosen 
as  the  most  representative  of  the  works 
of  Jack  London,  master-writer  of  red- 
blooded  fiction,  and  will  be  produced  hy 
Screen  Classics,  Inc. 

Metro  is  able  to  present  the  Jack  Lon- 
don stories  under  an  arrangement  with 
J.  Frank  Brockliss  and  C.  E.  ShurtlefT, 
prominent  English  motion  picture  men  and 
officers  of  C.  E.  ShurtlefT,  Inc.,  which  con- 
trols the  screen  rights  to  the  Jack  London 
novels.  The  agreement  was  reached  dur- 
ing the  recent  trip  to  the  West  Coast  of 
Richard  A.  Rowland,  Metro  president,  who 
was  accompanied  by  Mr.  Brockliss. 

Acquisition  of  the  Jack  London  stories 
and  of  Mitchell  Lewis  as  a  star  to  inter- 
pret them  on  the  screen   follows  on  the 


Mgned  by  Metro 

heels  of  another  important  announcement  by 
Metro;  namely,  that  Metro  will  release  and 
distribute  the  pictures  of  Taylor  Holmes, 
the  engaging  comedian,  who  is  now  pro- 
ducer and  star  of  the  new  Taylor  Holmes 
Productions,  Inc. 


"  The  Veiled  Marriage,"  a  Keanan- 
Buel  Feature,  Is  Announced 

Frank  G.  Hall,  president  of  Hallmark 
Pictures  Corporation  announces  that  the 
title  of  Keanan-Buel's  first  production  for 
the  Famous  Directors'  series  is  "  The 
Veiled  Marriage." 

"  The  Veiled  Marriage "  is  a  screen 
version  of  an  original  story  by  J.  L.  Burke 
and  stars  Anna  Lehr,  supported  by  Ralph 
Kellard,  John  Charles,  Frank  G.  Murdock, 
William  Carr,  and  Dorothy  Walters.  "The 
Veiled  Marriage  "  is  in  five  reels  and  will 
be  the  December  release  under  the  Hall- 
mark Famous  Directors'  series. 


Elmo  Lincoln  Starts  on  a  New^ 
Serial,  "  Fighting  Through  " 

Word  was  received  from  the  West  coast 
this  week  that  Elmo  Lincoln  has  started 
work  on  another  serial  with  the  tentative 
title,  "Fighting  Through."  He  recently 
completed  the  serial,  "Elmo  the  Mighty," 
and  a  special  feature  production  known  as 
"The  Beach-Comber."  Lincoln  is  being 
directed  by  J.  P.  McGowan,  and  the  first 
episodes  are  being  filmed  in  the  studios 
of  A.  and  J.  Stern,  on  the  Great  Western 
Producing  Company  lot. 


December  6  ,   i  9  i  9 


4115 


The  "  Eyes  of  Youth  "  Smashes  All 
Records  of  Chicago  Playhouse 

Clara  Kiniljall  Youii!,''s  latest  pn  (.Uiction. 
"Eyes  of  Youth."  is  said  to  have  hrokeii 
.11  records  at  its  first  presem:,tiu!i  m  Chi- 
■  ago,  at  the  Playhouse  Theatre,  N'ovenii.cr 
li.  It  is  said  that  for  the  first  time  in 
its  history  the  Playhouse  was  compelled  to 
hold  its  patrons  out  at  2  o'clock,  Sunday 
afternoon,  with  the  house  packed  to  its 
luUest  capacity,  admission  prices  advanced 
50  per  cent  more  than  ever  before 
barged,  and  throngs  massing  the  streets 
.,ne  block  from  the  theatre. 

The  coming  of  "Eyes  of  Youth"  to  the 
Playhouse  was  well  heralded,  every  avail- 
able foot  of  advertising  space  having  been 
-ecured  by  Harn,-  Reichenbach,  director  of 
Publicity  for  Equity  Pictures  Corporation, 
who  went  to  Chicago  two  weeks  ago  to 
liandle  the  publicity  campaign. 


Seena  Owen  to  Play  With  Owen 
Moore  in  Selznick  Film 

Myron  SIcznick  has  engaged  Scena  Oden, 
one  of  the  most  beautiful  and  popular  of 
screen  stars,  as  leading  lady  for  Owen 
Moore  in  his  second  Selznick  picture,  a 
comedy,  "  The  Woman  Hater." 

Miss  Owen  made  a  special  trip  from  Cali- 
tornia.  where  she  has  appeared  with  many 
notable  special  productions,  in  order  to 
appear  in  the  Selznick  picture. 

Immediately  upon  Miss  Owen's  arrival 
in  \cw  Yorif,  rehearsals  were  begun,  on 
"  The  Woman  Hater  "  under  the  direction 
of  \\  csley  Ruggles,  and  within  a  week  the 
picture  was  well  under  wa\-. 


Semon  Comedy  Goes  Into  Capitol 

Again  Broad-way  has  shown  its  apprecia- 
tion of  Larry  Semon  comedies. 

This  time  it  is  the  largest  theatre  in  the 
world  —  The  Capiitol — which  opened  its 
magnificent  building  less  than  a  month  ago. 
Manager  Bowes  has  selected  "  The  Head- 
waiter,"  the  latest  Semon  comedy  and  em- 
phatically claimed  to  be  the  best  —  as  the 
Capitol's  feature  comedy  for  the  week  of 
Xovember  23rd.  This  will  be  a  pre-release 
showing,  as  "The  Headwaiter "  is  not 
scheduled  for  release  by  Vitagraph  until 
early  next  month. 


Colleen  Moore  to  Be  Featured  in 
Another  Christie  Comedy  Soon 

Colleen  Moore,  who  was  introduced  to 
comedy  in  Christie's  "A  Roman  Scandal," 
which  has  just  been  released  through  the 
Christie  independent  exchanges,  has  been 
secured  for  a  further  engagement  by  the 
Christie  company  and  will  be  featured  in 
another  of  their  two-reel  feature  comedies 
to  be  produced  in  a  few  weeks,  and  to  be 
titled  "Her  Bridal  Night-Mare,"  the  plot 
of  which  was  written  by  Ora  Carewe. 


New  Metro  District  Manager 

Announcement  is  made  by  Metro  Pic- 
tures Corporation  that  L.  L.  Dent  has  been 
appointed  district  manager  in  the  Texas 
district,  with  headquarters  in  Dallas,  and 
supervision  over  the  territory  covered  by 
the  Dallas,  Tex.,  Oklahoma  City,  Okla', 
and  Little  Rock,  Ark.,  exchanges.  He  suc- 
ceeds L.  Bickel,  resigned. 


Lloyd's  Antics 

Reports  From  Big  Mou.-ses  in  Widely 
Separated  Points  Laud  the  Clean 
Tone  and  Fun  of  Two-Reelers 

ACCORDING  to  a  report  from  the 
offices  of  the  Public  Exchang. ,  com- 
munications highly  commending  the  new 
Harold  Lloyd  series  of  two-reel  comedies, 
have  been  received  from  big  exhibitors  in 
various  centers  of  the  country. 

Samuel  L.  Rothapfel,  formerly  manag- 
ing director  of  the  Rialto  and  Rivoli 
Theatres  in  New  York,  who  recently  re- 
opened the  California  Theatre  in  Los 
-Kngeles,  played  "  Bumping  Into  Broad- 
way," last  week.  After  the  opening  night, 
he  dispatched  the  following  wire  to  Pathe's 
New  York  headquarters : 

"  Have  booked  Lloyd  Comedies  after  see- 
ing three  of  them  projected  for  me.  The 
first  one,  '  Bumping  Into  Broadwa>-,'  show- 
ing here  this  week.  House  rocked  with 
laughter.  There  is  no  question  in  my  mind 
of  Mr.  Lloyd's  instantaneous  success  and 
will  place  him  in  the  front  rank  of  screen 
comedians." 

From  Charles  W.  Picquet.  who  manages 
the  Carolina  Theatre  in  Pinehurst,  N.  C, 
reported  to  be  a  house  drawing  high-class 
audiences,  comes  the  following  additional 
testimonial  of  approval : 


Sway  Audiences 

"  It  was  my  pleasure  the  other  day  to 
see  two  comedies  that  ARE.  I  refer  to  the 
new  Harold  Lloyd  two-reel  comedies, 
'  Bumping  Into  Broadway '  and  '  His 
Royal  Slyness.'  .\t  last !  Here  are  some 
real  comedies ;  comedies  that  are  genuine 
laugh  makers ;  comedies  that  mother, 
father,  son  and  daughter  and.  sweetheart 
can  enjoy  together  without  fear  that  some- 
thing will  be  sprung  that  is  vulgar." 

From  the  Marion  Theatre  Company, 
Marion,  Ind.,  comes  the  following  tribute: 
"  We  packed  them  in  for  three  days  at 
advanced  admissions  with  Harold  Lloyd  in 
'  Bumping  Into  Broadway.'  Personally,  it 
is  the  finest,  cleanest  cut  comedy  I  have 
had  the  pleasure  of  seeing." 

Jack  Eaton,  manager  of  the  Strand 
Theatre,  New  York,  supplements  the 
tribute  he  paid  the  Lloyd  comedies  three 
weeks  ago,  with  the  following  statement, 
written  after  "  Bumping  Into  Broadway  " 
had  taken  his  theatre  by  storm  : 

"  I  think  the  Pathe  Exchange  is  to  be 
congratulated  on  having  the  distribution 
of  the  new  two-reel  Harold  Lloyd  com- 
edies. '  Bumping  Into  Broadway '  was  one 
of  the  best  comedies  that  has  played  at 
the  Strand  Theatre  in  a  long  time." 


Deitrich-Beck 

Doris  Kenyon  in  "  Bandbox  "  a  Hit 
in  First  Run  Houses ;  Publicity 
Through  Theatrical  Run 

LAUNCHED  for  a  first  run  in  Pitts- 
burgh for  a  full  week's  engagement 
at  the  Minerva  Theatre,  downtown,  Doris 
Kenyon  in  "The  Bandbox,"  the  first  Deit- 
rich-Beck production  from  a  Louis  Joseph 
Vance  novel,  has  within  a  period  of  five 
days  been  booked  for  first  run  presentation 
at  every  key  city  point  within  the  Pitts- 
burgh territory,  including  a  circuit  wide 
booking  of  all  their  theatres  by  Rowland 
and  Clark,  the  most  powerful  organiza- 
tion in  W'estern  Pennsylvania.  Both  the 
Minerva  and  Rowland  and  Clark  organiza- 
tion have  sidetracked  previously  booked 
pictures  to  give  "The  Bandbox"  an  imme- 
diate successful  presentation. 

This  melodrama,  directed  by  R.  W'illiam 
Neill  and  distributed  under  Hodkinson 
auspices,  came  at  the  most  opportune  mo- 
ment when  Miss  Kenyon  has  scored  a 
theatrical  success  in  New  York  in  "The 
Girl  in  the  Limousine,"  an  attraction  that 
will  keep  her  playing  on  Broadway  for 
perhaps  a  continuous  run  of  a  full  year. 

Convincing  proof  that  the  Doris  Kenyon 
picture  is  everything  that  the  producers 
and  the  Hodkinson  organization  has 
claimed  for  it  is  shown  in  the  spot  book- 
ing record  established  by  "The  Bandbox" 
at  trade  showings  held  at  all  Hodkinson 
exchanges  within  the  past  month.  Some 
of  the  biggest  exhibitors  in  the  country- 
who  had  seldom,  if  ever,  featured  Doris 
Kenyon  at  their  theatres,  were  given  a 
pleasurable  surprise  by  the  beautiful  ar- 
tiste's sparkling  performance  as  the  heroine 
of  the  gripping  Louis  Joseph  Vance  story. 


Picture  Scoring 

and  the  all  'round  excellence  of  the  Deit- 
rich-Beck picturization. 

"The  Bandbox"  opened  a  week's  engage- 
ment at  the  Rose  Theatre,  Chicago,  on 
Sunday,  playing  to  crowded  houses  at  all 
five  performances.  The  Madison  Street 
playhouse  was  gaily  bedecked  for  its  first 
Doris  Kenyon  presentation,  the  lobby  of 
the  Rose  far  outshining  any  other  "front 
of  the  house"  display  in  the  Loop  district. 


Louise  Huff  will  show  her  latest  American 
Cinema  feature  "  The  Stomy  Petred  "  to  la  gather- 
ing of  her  friends  at  Columbus.  Georgia,  next 
week.  Columbus  is  Miss  Huff't  home  town .  and 
she  has  received  numerous  requests  that '  the 
picture  be  shown  there. 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


4116 


Motion  Picture  News 


Hyman  Attractions  Branch  Out 


Purchase  of  Big  Story  Marks  En- 
trance Into  World  Rights  Field 
in  a  Bigger  Way 

THE  announcement  by  Arthur  S. 
Hyman  Attractions,  Chicago  and 
Detroit,  of  the  purchase  of  the  world 
rights  on  Clara  E.  LaughHn's  story,  "The 
Penny  Philanthropist,"  featuring  Peggy 
O'Niel,  marks  the  entry  of  this  successful 
and  enterprising  firm  into  the  world 
rights  field  in  a  big  way. 

Mr.  Hyman,  who  now  is  in  New  York 
arranging  for  extensive  exploitation  of 
"The  Penny  Philanthropist"  and  for  other 
big  productions,  has  come  to  the  front  in 
the  film  world  with  a  rush,  starting  three 
years  ago  in  Michigan  with  the  child  pic- 
ture, "Mother  Goose."  His  exploitation 
of  this  film  was  so  successful  that  he 
immediately  purchased  other  features  in- 
cluding "Redemption,"  "Hearts  of  the 
World,"  "Wives  of  Men,"  "Fool's  Gold," 
and  "  Virtuous  Men "  and  a  number  of 
other  large  productions,  until  today  more 


than  twenty-eight  pictures  are  under  con- 
trol of  the  Hyman  Attractions  for  the 
state  of  Michigan. 

In  May  of  the  present  year  Mr.  Hyman 
purchased  the  rights  for  "  Virtuous  Men  " 
for  Illinois  and  Indiana  and  opened  offices 
in  the  Consumers'  Building,  Chicago.  He 
also  purchased  the  rights  for  "Fool's  Gold" 
which  was  released  November  1st  and 
"Brown  of  Harvard"  featuring  Tom 
Moore,  released  December  1st. 

"The  Penny  Philanthropist"  will  be  re- 
leased December  15th,  the  rights  for  the 
states  of  Illinois,  Indiana  and  Michigan 
being  retained  by  the  Arthur  S.  Hyman 
Attractions,  the  balance  of  the  United 
States  being  put  on  the  state  right  market 
and  foreign  rights  will  be  handled  by  a 
New  York  firm. 

The  offices  of  the  Arthur  S.  Hyman  At- 
tractions in  Detroit  are  located  in  the 
Film  Building,  room  202,  C.  O.  Brokaw, 
manager.  Chicago  offices  are  located  in 
the  Consumers'  Building,  W.  G.  McCoy, 
manager. 


Past  Successes  Pave  The  Way 


Fox  Says  Success  of  "  Checkers  "  and 
"  Evangeline  "  is  Cause  of  Heavy 
Demand  For  New  Feature 

THE  Fox  Film  Corporation  reports  that 
its  new  cinemelodrama,  "Should  a 
Husband  Forgive?",  is  already  booked  in 
many  theatres  throughout  the  country  for 
a  total  of  more  than  ten  months,  repre- 
sented by  contracts  for  from  two  to  four- 
teen days  each.  The  Fox  officials  claim 
that  the  success  of  the  two  preceding  fea- 
tures, "Checkers"  and  "Evangeline,"  is 
having  a  very  noticeable  effect  in  the  sell- 
ing of  this  new  production.  The  Fox  re- 
port runs  as  follows : 

"Following  as  it  does  the  sensationally 
successful  super-productions,  "Checkers" 
and  "Evangeline,"  th's  master  melodrama, 
last  of  the  big  specials  scheduled  by  Wil- 
liam Fox  for  release  this  year,  promises  to 
surpass  even  the  exceptional  records  es- 
tablished by  the  earlier  successes. 


"Wherever  'Checkers'  or  'Evangeline' 
has  been  played  the  demand  for  'Should 
a  Husband  Forgive?'  denotes  the  highest 
appreciation  of  the  box-office  values  of 
the  Fox  specials.  Exhibitors  are  reported 
as  closing  contracts  on  this  picture  with- 
out any  question  of  price.  They  simply 
take  its  value  for  granted,  basing  their 
conclusions  on  the  results  obtained  with 
the  other  specials." 

"Should  a  Husband  Forgive?"  has  all 
the  elements  of  a  successful  screen  enter- 
tainment. It  was  staged  by  R.  A.  Walsh, 
who  directed  "Evangeline."  In  the  cast 
interpreting  the  melodramatic  story  are 
such  players  as  Miriam  Cooper,  creator  of 
the  title  role  in  "Evangeline;"  Vincent 
Coleman,  Percy  Standing,  Mrs.  James  K. 
Hackett,  Johnny  Ries,  Eric  Mayne,  Lyster 
Chambers,  Charles  Craig,  Martha  Mans- 
field, James  Marcus  and  Tom  Brooke. 


Desmond  in  a  Wodehouse  Story 


"  The  Prince  and  Betty,"  a  Hampton 
Production,    to    be  Distributed 
by  Pathe ;  Released  Dec.  21 

PATHE  will  distribute,  William  Des- 
mond's latest  starring  vehicle,  "  The 
Prince  and  Betty,"  produced  by  Jesse  D. 
Hampton  from  the  novel  by  Pelham  Gren- 
ville  Wodehouse.  The  contract  has  just 
been  signed,  and  release  date  for  the 
Hampton  photodrama  has  been  set  for 
December  21st.  Pathe  is  also  distributing 
the  Blanche  Sweet  features  produced  by 
Jesse  D.  Hampton. 

According  to  Pathe's  announcement,  Des- 
mond's first  appearance  in  a  Pathe  attrac- 
tion, will  be  a  noteworthy  event,  for  "  The 
Prince  and  Betty "  is  reported  to  be  the 
highest  class  picture  he  has  ever  appeared 
in.  Desmond's  leading  woman  is  Mary 
Thurman.  The  direction  was  by  Robert 
Thornby.  Fred  Myton  wrote  the  continu- 
ity for  "  The  Prince  and  Betty." 


Supporting  Desmond  in  the  Wodehouse 
story  are  Anita  Kay,  George  Swann, 
Walter  Perry,  Wilton  Taylor,  William 
Devaull,  and  Frank  Lanning,  all  well 
known  and  capable  performers.  "  The 
Prince  and  Betty "  is  described  as  "  a 
romantic  comedy  drama,  with  a  powerful 
appeal  to  all  those  who  love  humor  and 
adventure." 

Mr.  Wodehouse's  work  can  be  recalled 
through  his  success  with  "  Oh  Boy "  and 
"  A  Damsel  in  Distress,"  which  in  Pathe 
annals  are  classed  as  two  of  the  most 
successful  features  of  the  year.  The  story 
concerns  itself  with  the  adventures  and 
love  affairs  of  John  Maude,  an  American 
who  is  suddenly  transformed  into  the 
prince  of  a  South  American  principality. 
It  is  not  the  customary  comic  opera  story 
that  Mr.  Wodehouse  wove  about  this  fact, 
but  a  human,  logical  tale. 


Wallace  Berry  Returns  to  Acting 
Wide  Stage  and  Screen  Career 

While  there  are  many  instances  of  mo- 
tion picture  actors  becoming  directors, 
Wallace  D.  Berry  is  said  to  be  one  of  the 
few  successful  directors  to  return  to  the 
acting  end  of  the  profession.  Berry  di- 
rected for  Essanay  for  several  years.  He 
also  directed  G.  M.  Anderson,  made  a 
number  of  Keystone  comedies  and  handled 
the  megaphone  on  Carter  De  Haven's  first 
screen  productions. 

During  his  career  as  a  screen  actor  he 
played  leading  roles  in  "The  Unpardon- 
able Sin,"  "The  Life  Line,"  "Victory"  and 
"Soldiers  of  Fortune," 

As  an  actor  on  the  dramatic  stage  his 
career  ranges  from  a  chorus  boy  in  "Flora- 
dora"  to  important  roles  with  Henry  Irving 
and  leading  comedy  parts  in  a  half  dozen 
of  Henry  W.  Savage's  musical  productions. 


F.    P.-Lasky    Buys    Three  New 
Tales  For  Clayton  and  Meighan 

The  Famous  Players-Lasky  Corporation 
has  just  purchased  three  new  stories  for 
early  production,  according  to  an  announce- 
ment made  Friday  by  the  Production  De- 
partment. They  are  "Rozanne  Ozanne," 
by  Cynthia  Stocklay;  "The  Frontier  of 
the  Stars,"  by  Edward  Payson  Terhune, 
and  "A  Lady  in  Love,"  an  unproduced 
play  by  Caroline  Duer  and  Harriet  Ford. 

"Rozanne  Ozanne"  and  "A  Lady  in 
Love"  will  be  starring  vehicles  for  Ethel 
Clayton  and  will  be  produced  after  the 
completion  of  "All  in  a  Night,"  the  Sam- 
uel Merwin  story  recently  acquired  for 
her,  while  "The  Frontier  of  the  Stars" 
was  purchased  for  Thomas  Meighan.  The 
Production  Department  further  announces 
that  Mr.  Meighan  will  appear  first  in  "The 
Prince  Chap,"  a  picturization  of  Edward 
Peple's  well-known  play. 


J.  Hampton  Says  Miss  Sweet  Has 
Contract  With  His  Firm  Only 

A  report  from  Pathe  announces  that  the 
following  statement  is  made  by  Jesse  D. 
Hampton  through  Pathe  Exchange,  Inc. : 

"  There  has  been  called  to  my  attention 
a  story  emanating  from  Washington,  D.  C, 
that  exhibitors  are  being  offered  stock  in 
organization  alleged  to  have  under  contract 
Miss  Blanche  Sweet,  who  is  now  produc- 
ing motion  pictures  under  my  supervision. 

"  Miss  Sweet  has  absolutely  no  contract 
other  than  the  one  with  the  Jesse  D.  Hamp- 
ton Production,  Inc.,  and  therefore,  no  one 
is  authorized  to  use  her  name  in  connec- 
tion with  any  stock  selling  proposition." 


Victor  Heerman  Will  be  Director 
For  Marshall  Neilan  Pictures 

Victor  Heerman,  the  well-known  di- 
rector recently  engaged  by  Marshall  Xei- 
lan,  will  be  placed  in  full  charge  of  the 
direction  of  various  stories  to  be  pre- 
sented on  the  screen  under  the  Neilan 
trade-mark,  and  arrangements  for  which 
have  already  been  completed. 

In  a  previous  announcement  the  im- 
pression was  given  that  Mr.  Heerman  was 
an  assistant  to  Mr.  Neilan  in  the  direction 
of  production,  when  as  a  matter  of  fact 
Heerman  was  engaged  as  a  director. 


December  6  ,   i  p  i  Q 


4117 


Editor  of  Fox's  "  Better  Baby  " 
Series  Pleased  at  Results 
Obtained 

Dr.  Josephine  Baker,  head  of  the  Bureau 
of  Child  Hygiene  in  the  Department  of 
Heahh,  New  York  City,  has  expressed 
great  pleasure  at  the  results  accomplished 
by  the  "Better  Babies"  series  of  Fox  Xews. 
Dr.  Baker,  one  of  the  best-known  experts 
on  child  health  in  the  country,  is  acting 
as  editor  of  the  "Better  Babies,"  having 
accepted  William  Fox's  invitation  to  co- 
operate with  him  in  paving  the  way  for 
improvement  of  America's  youngsters. 

The  expert's  services  are  entirely  volun- 
tary, and  are  in  addition  to  the  duties  en- 
tailed by  her  position  in  the  municipal 
administration.  So  much  impressed  was 
she  by  the  value  of  the  work  undertaken 
by  Mr.  Fox  as  editor  of  Fox  Xews  that 
she  consented  to  assume  the  additional  task 
when  this  was  suggested  to  her. 


Regal  Films  Has  Canadian  Rights 
to  *•  $1 .000.000  Reward  "  Serial 

Harry  Grossman,  president  of  Grossman 
Pictures,  Inc.,  announces  that  Canadian 
rights  for  the  serial  production  "$1,000,000 
Reward,"  featuring  Lillian  Walker,  have 
been  sold  to  Regal  Films,  Ltd.,  of  Toronto. 

The  fifteenth  episode  of  the  serial  was 
completed  last  week  at  the  company  studios 
at  Ithata,  N.  Y.,  the  entire  31  reels  having 
been  made  in  the  brief  time  of  14  weeks. 
The  serial  was  directed  by  George  A. 
Lessey  and  under  the  personal  supervision 
of  Mr.  Grossman  who,  it  is  claimed,  has 
exhibited  unusu.d  ability  in  filmii'g  f  pisode 
pictures. 

Foreign  rights  for  the  Grossman  Pic- 
tures, Inc..  serial  production,  have  been 
purchased  by  the  Export  and  Import  Film 
Corporation. 


Western  Salesman  Refutes  Claim 
That  Industry  Is  on  Decline 

Melvin  G.  Winstock  of  Seattle,  who  for 
the  past  year  has  been  chief  salesman  for 
the  Metro  Pictures  Corporation,  writes  that 
"  the  West  has  demonstrated  that  a  real 
motion-picture  theatre,  operated  by  real 
show  brains,  can  pay  any  reasonable  price 
demanded  for  real  box  office  attractions." 
Judging  from  the  content  and  spirit  of  Mr. 
Winstock's  letter,  he  has  nothing  in  com- 
mon with  those  whom  he  describes  as 
claiming  that  "  the  business  is  going  to  the 
dogs  because  prices  for  films  are  continually 
mounting  and  that  the  end  is  nowhere  in 
sight."  

Governor-Elect  Edwards  of  New 
Jersey  Is  Guest  of  Guy  Empey 

Governor-elect  Edwards  came  over  from 
Jersey  Saturday  evening  in  order  to  be 
the  guest  of  .\rthur  Guy  Empey  at  the 
performance  of  his  picture  "The  Undercur- 
rent" that  evening  at  the  Capitol  Theatre. 

Governor  Edwards  is  keenly  interested 
in  the  problems  which  are  adroitly  handled 
by  Mr.  Empey  in  "The  Undercurrent"  and 
expressed  himself  as  greatly  pleased  with 
the  doctrine  of  unfaltering  Americanism, 
which  this  picture  conveys  in  the  course 
of  its  six  reels  of  photo-drama  entertain- 
ment. 


Neilan  Assembles  Good  Talent 


Producer  Has  Well-Known  ^Artists 
Under  His  Banner;  First  Film 
Play  Finished  Very  Soon 

MARSH.\LL  XEILAN  is  said  to  have 
assembled  an  exceptional  organiza- 
tion of  histrionic  talent  for  the  presenta- 
tion of  the  characters  in  his  independent 
productions.  In  obtaining  his  talent  Mr. 
Xeilan  has  drawn  from  both  the  stage  and 
the  screen  worlds. 

Lewis  Stone's  engagement  by  Mr.  Xeilan, 
which  was  recently  announced,  follows  a 
short  return  to  the  legitimate  stage  before 
which  he  appeared  in  many  successful 
photoplays.  Marjoric  Daw,  who  has  also 
recently  signed  with  Mr. 'Xeilan,  attracted 
particular  attention  as  leading  lady  for 
Douglas  Fairbanks  in  six  of  his  most  suc- 
cessful pictures. 

A  new  member  of  the  Xeilan  company 
is  J.  Barney  Sherry,  who  by  his  j'ears  of 
experience  on  the  legitimate  stage  and  his 
seven  years  of  ser%-ice  with  Thomas  H. 
Ince,  has  gained  a  wide  reputation.  Jane 
X'ovak,  one  of  the  most  popular  leading 
ladies  of  the  screen  and  who  has  played 
opposite  such  stars  as  William  S.  Hart, 


Charles  Ray,  Sessue  Hayakawa  and  others 
is  another  new  acquisition  to  the  Neilan 
Troupe. 

Mr.  N'^eilan's  most  recent  acquisition  is  in 
the  person  of  Charles  West,  who  will  be 
remembered  as  playing  opposite  Mary 
Pickford,  Mabel  Normand,  Blanche  Sweet 
and  others  in  the  old  Griffith-Biograph 
days. 

Wesley  Barry,  the  freckle-faced  young- 
ster, "discovered"  by  Marshall  Neilan  sev- 
eral years  ago,  is  another  valuable  asset 
to  the  X'eilan  troupe.  Yama  Mata,  the 
Japanese  actor,  has  also  just  been  signed 
by  Mr.  Xeilan.  Mata  has  appeared  in 
many  motion  picture  successes  and  is  said 
to  be  considered  a  second  Hayakawa  in 
West  Coast  producing  circles. 

Mr.  Neilan,  accompanied  by  his  entire 
producing  organization  will  shortly  journey 
to  Canada  to  do  the  exteriors  for  his  initial 
independent  production.  It  is  expected  that 
this  film  will  be  finished  within  the  next 
three  weeks  at  which  time  a  new  produc- 
tion will  be  started  which  is  said  to  be  an 
adaptation  of  a  famous  Broadway  comedy 
success. 


BookingMark on  "Desert Gold" 


Jensen   and  von   Herberg  Run  the 
Production  Four  Weeks  in 
Cities  of  Northwest 

JEXSEX  and  von  Herberg's  four  great 
first  run  cities  of  the  Pacific  north- 
west —  Seattle,  Portland,  Tacoma  and 
Butte  —  are  now  seeing  Benjamin  B. 
Hampton's  first  Zane  Grey  production, 
"Desert  Gold,"  under  contracts  signed 
during  the  past  week  for  four  weeks  of 
showing  of  this  big  production  in  their 
chain  of  theatres.  "Desert  Gold"  opened 
in  the  X'orthwest  at  Tacoma  on  Xovember 
22d,  followed  on  Xovember  29th  in  Port- 
land and  the  week  following  will  plaj-  sim- 
ultaneously in  Seattle  and  Butte. 

Behind  this  production  were  unloosed 
and  set  into  action  all  the  powerful  presen- 
tation and  exploitation  resources  of  this 
big  Xorthwestern  organization,  with  full 
page  newspaper  copy  as  the  introductory 
event  in  each  city.  Coupled  with  this  is 
the  fact  that  the  rentals  paid  in  each  city 
are  double  those  ever  paid  before  in  each 
of  the  four  cities  for  a  Zane  Grey  produc- 
tion and  previous  rentals  have  been  high. 
The  booking  for  these  four  cities  com- 
pletes the  booking  of  the  fi\  e  largest  cities 
of  the  X'orthwest,  "Desert  Gold"  it  is  said 
ha\ing  first  broken  every  house  record  at 
Stillwell's  Casino  in  Spokane  three  weeks 
ago. 

During  the  current  week  "Desert  Gold" 
has  broken  all  the  house  records  at  the 
Colonial,  Richmond,  Va.,  Jake  Wells'  big 
house,  both  in  number  of  patrons  and  vol- 
ume of  receipts.  Harry  Bernstein,  general 
manager  of  the  Wells  interests,  reported 
that  all  existing  matinee  records  were  ex- 
ceeded by  the  picture,  lines  being  held  out 
each  afternoon  for  an  entire  week. 

Contracts  for  first  run  presentations 
with    immediate    play    dates    have  been 


signed  with  the  Fuller  Theatre,  Kalama- 
zoo; with  Goldberg  Brothers,  of  Omaha, 
for  the  largest  and  newest  of  their  three 
Omaha  first  run  houses ;  with  twenty-five 
of  the  S.  A.  Lynch  cities  in  South  Caro- 
lina, X'orth  Carolina,  Georgia,  Florida  and 
.Alabama ;  with  the  Lafayette  Theatre, 
X'^ew  Orleans,  and  with  the  Waldorf  The- 
atre, Boston,  the  latter  for  a  week  or 
longer  eneaeemcnt. 


"  Lightning  Bryce  "  Rights  Sold  on 
Ohio.  Michigan  and  Kentucky 

The  Arrow  Film  Corporation  reports  the 
sale  of  their  serial,  "Lightning  Bryce," 
featuring  Ann  Little  and  Jack  Hoxie.  for 
the  territory  of  Ohio,  Michigan  and  Ken- 
tucky, to  the  Standard  Film  Company  of 
Cleveland. 


SHOULD 
A 

WOMAN 
TELL? 

Ask  Metro 


4118 


Motion  Picture  News 


HIS  FAME  SNUFFED  OUT  LIKE 

A  CANDLE  IN 
THE  WIND 

When  Overton,  the  Arctic  explorer  was  reported  dead, 
and  the  man  who  left  him  to  perish — his  trusted  lieu- 
tenant  stole  his  glory  and  his  girl 

MARY    IMLAY  TAYLOR 

tells  a  tale  of  naked  human  passions,  human  strength 
and  human  weakness  in  this  big  novel  now  available 
for  the  screen 

Published  by  Moffat,  Yard  &  Company 
THE  SAME   PUBLISHERS  ALSO  OFFER 

Rita  Wellman^s  THE  WINGS  OF  DESIRE 
Elizabeth  Kirby's  LITTLE  MISS  MOFFET 
Newton  Fuessle's  THE  FLAIL 

Wyndham  Martyn's  ANTHONY  TRENT:  MASTER  CRIMINAL 

If  you  have  not  read  these,  look  for  the  review  in  the  Fiction  Mart 
If  you  are  looking  for  successful  novels  or  big  Broadway  plays  for  the 
screen  keep  in  touch  with  us 

WE  HA  VE  THE  BEST 

AMERICAN  PLAY  COMPANY,  INC. 

John  W.  Rumsey,  President  Elizabeth  Marbury,  Vice-President 

33  West  42d  Street  New  York 

Telephone  Vanderbilt  590 


December  6 .  1919 


4119 


A   COLORFUL   ROMANCE  OF 

TODAY 

THE  FACE  OF 
THE  KING 

By  JAMES  ROBERTS 


CHILDREN  LIKE 
PICTURE  BOOKS 

Who  Kidnapped  the  King 
Who  Stole  the  Princess 
Who  Forged  the  Treaty 


ADULTS  LIKE 
BOOK  PICTURES 


Action ! 

Heart  Interest! 
Suspense! 


SYNDICATED  THROUGH  INTERNATIONAL  FEATURE  SERVICE 

TO  ALL  HEARST  NEWSPAPERS 

FILM  RIGHTS  NOW  AVAILABLE  THROUGH 

AMERICAN  PLAY  COMPANY,  INC. 

John  W.  Rumsey,  President 


33  West  42d  Street 


Elizabeth  Marbury,  Vice-President 

New  York 


Telephone  Vanderbilt  590 


4120 


Motion  Picture  News 


1 


The  Fiction  Mart 


"  The  Face  of  the  King  " 
By  James  Roberts 

Character  of  story:  Romance. 
Theme:    Love  and  adventure. 

Characters:  King  Rudolph  of  Molbania;  Princess 
Marie  Louise  of  Thex-Schwegstein,  his 
affianced  bridge;  Archduke  Basil  Pulasky, 
cousin  of  the  King;  Ermin  Pasha,  a  Turk; 
William  Wallace,  an  English  tragedian;  Mrs. 
Peter  Delancey  Throckmorton  of  New  York; 
Emily,  her  daughter;  Count  Bouloff,  a  Russian 
diplomat;  an  innkeeper,  the  Princess'  aunt  and 
others. 

The  Plot:  When  the  story  opens  there  is  a  plot 
afoot  to  induce  Molbania  to  enter  into  a  treaty 
with  Austria  to  allow  Austrian  soldiers  free 
passage  over  Molbanian  territory  in  case  of  war 
between  Austria  and  any  of  the  neighboring 
states.  The  King  is  opposed  to  this  treaty  and 
it  seems  doomed  when  the  Archduke  Basil,  be- 
ing in  London,  sees  William  Wallace  act.  Wal' 
lace  bears  a  remarkable  resemblance  to  the 
King  and  it  occurs  to  the  Archduke  that  if  the 
King  could  be  removed  temporarily  Wallace 
could  take  his  place  until  the  purpose  of  the 
conspirators  could  be  accomplished.  With  this 
end  in  view  he  makes  the  acquaintance  of  the 
Throckmortons  and  the  actor  and  invites  the 
latter  to  visit  his  country.  The  actor  declares 
that  this  is  not  possible  as  he  is  soon  to  make 
a  tour  of  the  New  World.  The  Archduke 
offers  to  wager  him  a  large  sum  of  money  that 
he  will  be  in  Molbania  within  a  few  months. 
Returning  to  his  own  country  the  Archduke  in- 
duces the  King  to  invite  Wallace  to  the  capital 
of  Molbania  for  the  week  of  the  wedding,  to 
give  a  performance  before  the  court.  This  the 
King  does  against  the  advice  of  the  Princess. 
The  King  and  the  Princess,  being  of  a  romantic 
disposition,  have  been  holding  secret  meetings 
in  the  garden  of  Castle  Thanlis  where  the 
Princess  is  domiciled  with  her  suite  pending 
the  wedding,  and  in  this  way  they  have  secured 
the  courtship  which  they  would  otherwise  have 
missed.  While  the  King  is  visiting  the  Princess 
thus,  he  is  captured  when  climbing  over  the 
wall  and  carried  to  an  inn  ovei  the  .'vustrian 
border  where  he  is  made  a  prisoner  and  shaved 
to  increase  the  resemblance  to  the  actor.  It 
is  given  out  ihat  the  actor  is  mad  and  confined 
in  this  in.  Wallace,  meanwhile,  has  taken  the 
place  of  the  King  in  the  canital.  With  the  aid 
of  his  make-up  box  he  is  enabled  to  completely 
deceive  everyone  —  even  th  ■  Princess  —  though 
he  finds  it  necessary  to  avoid  close  contact  with 
her,  and  knowing  nothing  of  the  secret  ren- 
dezvous fails  to  keen  the  appointment  which  the 
real  King  had  made  on  the  night  of  his  cnp- 
ture.  The  Princess  is  troubled,  but  does  not 
suspect  the  true  state  of  affairs.  Pulasky  de- 
cides that  he  will  run  away  with  the  Princess 
and,  if  necessary,  leave  the  actor  on  the  throne 
until  such  time  as  it  suits  him  to  remove  him 
by  revolution,  once  the  treaty  has  been  signed. 
He  lures  the  Princess  into  a  closed  carriage  on 
the  pretense  that  the  King  has  been  injured  and 
carries  her  away  to  the  King's  hunting  lodge  on 
the  Turkish  road.  The  King,  meanwhile,  has 
bribed  a  barber  to  help  him  escape,  and  after 
an  exciting  chase  reaches  his  own  palace  and 
eventually  rescues  the  Princess.  He  arrives  at 
the  palace  to  find  the  treaty  signed,  but  the 
captain  of  the  King's  guard  unmasks  the  im- 
postor, who  crazed  by  his  taste  of  royalty,  at- 
tacks the  real  King.  Pulasky  throws  himself 
before  the  King,  saving  the  life  of  the  monarch 
and  sacrificing  his  own. 

Locale:    London  and  Balkan  Kingdom. 

Picture  High  Lights:    Much  action  throughout. 


The  Grip  of  Fear 
By  Maurice  Level 

Character  of  story:    Detective  .story. 

Theme:   Circumstantial  evidence. 

Characters :    Onesimus  Coclie,  a  journalist;  Mon-- 
sieur   L»doux,   his   friend;    Monsieur  Chenard, 
editor  of  Coche's  newspaper;   Monsieur  Avyot, 
sub-editor;    Police    Commissioner;   Javel,   a  de- 
tective; innkeeper,  officials;  the  three  strangers. 

The  Plot:  This  is  a  French  d^'tective  story. 
Onesimus  Coche,  a  reporter,  who  had  made  a 
brilliant  record  in  running  down  crime  stories, 
has  dined  with  his  friend.  Monsieur  Ledoux, 
and  is  on  his  way  home  to  his  own  lodgings 
when  he  sees  three  suspicious  h(rjj'es  a"proach- 
ing  along  th?  deserted  boulevard  and  hides  him- 
self thinking  they  may  be  robbers.    These  three 


have  emerged  from  a  narrow  street  debouching 
into  the  boulevard.  There  are  two  men  and  a 
woman.  One  of  the  men  is  wounded.  The 
other  carries  a  heavy  bag.  From  their  conver- 
sation Coche  deduces  that  they  have  just  come 
from  the  scene  of  a  robbery  and  when  they 
have  passed  he  enters  the  street  from  which 
they  came  and  investigates  each  wall  gate  till 
he  comes  to  one  which  yields.  Entering  the 
house  with  some  trepidation  he  finds  that  there 
has  not  only  been  a  robbery,  but  a  murder  also 
A  man's  throat  has  been  cut  with  a  piece  of 
broken  bottle.  Coche's  first  impulse  is  to  give 
the  alarm,  but  he  conceives  the  idea  of  playing 
a  tremendous  hoax  on  the  police  by  leading 
them  astray,  thinking  that  after  he  has  made 
them  ridiculous  he  will  tell  the  facts.  He  pro- 
ceeds to  create  circumstantial  evidence  against 
himself,  leaving  one  of  his  cuff  links  in  the 
room  where  the  murder  was  committed  and  tear- 
ing up  an  envelope  bearing  his  name  and  ad- 
dress. Then,  over  the  telephone  and  anony- 
mously, he  notifies  his  paper  that  there  has 
been  a  murder  in  a  certain  house  on  a  certain 
street.  Before  morning  his  editor  sent  for 
him  to  cover  the  case  and  he  goes  with  the 
police  to  the  house  of  the  crime.  'There  he  helps 
to  point  out  to  the  police  the  evidence  which  he 
has  created,  though  not  so  plainly  as  to  result  in 
his  immediate  arrest.  Having  set  them  on  the 
wrong  track,  he  notifies  his  paper  that  he  must 
have  a  vacation,  gives  up  his  rooms  and  retires 
to  another  part  of  the  city  where  he  registers 
in  a  doubtful  hotel  under  another  name.  His 
plan  works  well.  The  police  follow  his  clues 
and  follow  him  to  arrest  him.  Once  in  jail  he 
lets  the  denouement  rest  a  little  and  then  is 
seized  with  a  sudden  mental  paralysis  or  fas- 
cination of  horror  which  prevents  his  telling 
the  truth  before  his  trial.  When  the  time  comes 
for  the  trial  he  declares  that  he  was  with  his 
friend  Ledoux  at  the  time  of  the  murder,  but 
Ledoux  has  died  and  this  cannot  be  proven. 
■The  evidence  he  has  created  is  too  strong  to  be 
set  aside  and  he  is  found  guilty.  His  protesta- 
tions are  of  no  avail  and  he  is  actually  un  the. 
steps  of  the  guillotine  when  he  spies  in  the 
crowd  the  three  murderers  whom  he  saw  on  the 
fatal  night.  He  denounces  them  and  they  en- 
deavor to  escape.  Captured,  they  confess  and 
Coche's  life  is  saved. 
Locale:  Paris. 

Picture  High  Lights:  \'ery  good  oportunity  for 
emotional  acting  on  part  of  lead;  with  introduc- 
tion of  love  interest  would  make  a  picture  not 
unlike  The  Mystery  of  the  Yellow  Room 


"  The  Ivory  Pipe  " 
By  J.  U.  Geisy  and  Junius  B. 
Smith 

Character  of  story: 
Theme : 

Characters:  Peaches  Mallory,  a  dancer;  Gladys 
Vance,  a  singer;  Joe  Edwards,  reporter;  In- 
spector Johnson;  Glace  of  Glace  &  Bryce,  de- 
tectives; Mrs.  Lee,  society  woman;  Semi  Dual, 
astrologer. 

The  Plot:  Peaches  Mallory,  who  has  been  one  of 
the  shining  lights  at  the  Victory  ball,  is  found 
stabbed  to  death  in  the  apartment  of  Gladys 
Vance  —  a  singer.  The  Vance  girl  drclares 
that  the  Mallory  girl  was  at  the  door  when 
someone  in  the  hall  stabbed  her  and  threw  the 
knife  into  the  room.  The  knife  is  an  ugly 
Oriental  affair  —  almost  a  sword.  Suspicion 
falls  upon  Gladys  \'ance  and  her  fiance.  Joe 
Edwards,  a  newspanerman,  calls  in  Glace  & 
Bryce,  private  detectives,  to  investigate  the  mat- 
ter and,  if  possible,  clear  his  sweetheart  of  sus- 
picion. Palls  and  Gre^son,  two  brokers,  who 
live  togeth  r,  were  present  in  the  house  where 
Peaches  Mallory  and  Gladys  \'ance  lived  and 
appeared  at  the  door  of  Gladys  \"ance's  apart- 
ment shortly  after  the  alarm  was  given.  They 
explained  that  they  had  come  home  from  the 
ball  with  the  Mallory  woman  for  an  early  morn- 
ing breakfast.  Gladys  \'ance  i^  lodged  in  jail 
and  there  seems  to  be  no  method  of  clearing 
her  of  the  suspicion  cast  upon  her.  Glace  & 
Bryce  call  upon  Semi  Dual,  a  celebr.ited  astrol- 
oger, who  has  offices  and  residence  on  the 
roof  of  an  office  buildine  where  he  lives  in 
Oriental  magnificence.  This  man  possesses 
strange  powers  of  reading  the  future,  being 
learned  in  every  branch  of  science  from  palm- 
istry and  table  tapping  to  electricity  and  wireless 
telegraphy  and  seems  to  find  something  good  in 
all  of  them  —  even  those  which  are  usually  re- 
garded as  mere  superstitions.    The  detectives,  it 


seems,  have  had  occasion  to  prove  his  powers 
and  have  a  wholesome  respect  for  them.  Semi 
Dual  warns  th^m  that  an  attempt  will  be  made 
to  kill  Gladys  Vance  in  her  cell,  and  this  con- 
firms them  in  the  opinion  which  they  have  al- 
ready formed  that  the  dancer  was  probably 
killed  in  mistake  for  the  singer.  The  prisoner, 
in  spite  of  their  precautions,  is  poisoned  and 
very  nearly  killed  by  smelling  a  bunch  of  roses 
which  ostensibly  came  from  Joe  Edwards  and 
which  are  found  to  have  been  sprinkled  with 
cyanide.  At  the  funeral  of  Peaches  Mallory 
the  two  detectives  note  a  pall  of  red  roses  ex- 
actly like  those  in  the  poisoned  bouquet  and 
learn  that  these  were  the  gift  of  a  Mrs.  Lee  who 
attends  the  funeral  in  company  with  Palls  and 
Gregson.  Investigation  shows  that  Mrs.  Lee 
lives  in  a  large  house  on  upper  Riverside  Drive 
with  a  Chinese  butler  attending  the  door.  How 
many  other  servants  she  may  have  there  is  no 
means  of  knowing.  She  knows  a  good  many 
society  people,  but  practically  all  of  the  fast  set- 
Investigation  shows  that  the  pall  of  roses  for 
the  funeral  were  sent  from  the  same  shop  that 
the  poisoned  flowers  came  from.  Semi  Dual 
now  takes  a  hand  and  when  the  detectives  are 
sent  for  to  come  to  the  house  on  the  drive  they 
■find  him  in  full  charge.  It  seems  that  Mrs. 
Lee  is  the  wife  of  the  supposed  butler  and  that 
she  and  her  husband  keep  a  high-class  opium 
den  and  general  d  .n  of  inquity  where  moneyed 
degenerates  indulge  themselves  in  vice.  "The 
\'ance  girl  had  learned  of  this  and  in  endeavor, 
ing  to  save  the  Mallory  girl  from  such  com- 
panions learned  more  than  was  safe  for  her  to 
know.  The  murder  was  committed  by  an  ab- 
originee  from  a  Pacific  Island  —  one  of  the  re- 
tainers of  Mrs.  Lee. 
Locale:    New  York. 


The  Wings  of  Desire 
By  Rita  Wellman 

Character  of  story;    Psychological  study. 
Tlieme :  Love. 

Characters:  Roger  Betton,  a  hothouse  young  man; 
Elizabeth  Betton,  his  foster  mother;  Karl  Ken- 
nard,  an  author;  Zita  Wheeler,  "  a  free  soul  " 
of  Greenwich  Village;  Mary  Hope,  a  model; 
Knox  Whalen,  a  millionaire;  Mary  Hill,  a  but- 
terfly; Mildred  Knox,  a  predatory  aristocrat; 
McHenry,  a  neighbor;  Davidson,  a  man  about 
town;  Harper,  an  artist. 

The  Plot:  The  story  is  concerned  with  the  ad- 
ventures of  Roger  Betton  who  is  brought  up  as 
a  worshipper  of  beauty  by  Elizabeth  Betton, 
supposed  to  be  his  mother,  but  in  reality  his 
foster  mother.  Roger  is  a  foundling,  the  illegiti- 
mate child  of  an  immigrant,  but  he  does  not 
learn  of  this  until  some  time  after  he  has 
started  on  his  career.  Roger  and  his  mother 
are  wealthy,  with  nothing  to  worry  them  and 
with  no  object  in  life  but  that  of  making  each 
day  pleasant.  McHenry,  a  neighbor,  teels  that 
Roger  should  be  engaged  in  some  sort  of  work, 
if  only  to  keep  him  occupied  and  urges  that 
Roger  go  to  New  York  with  him  to  see  some- 
thing of  the  world.  Roger  is  restless,  though 
he  does  not  know  what  he  wants  to  do.  Eliza- 
beth feels  that  Roger  has  reached  an  age  where 
he  must  learn  something  of  women  and  she 
consents  to  his  visit  to  the  metropolis.  He 
goes  in  company  with  McHenry  and  meets  Karl 
Kennard,  an  author,  who  introduces  him  to 
Greenwich  'village  society.  There  he  falls  in  love 
with  Zita,  an  artist,  who  disapproves  of  mar- 
riage, but  has  no  objection  to  affinities.  Zita 
holds  Roger  through  sheer  physical  attractions, 
and  for  some  time  they  -ire  together.  Roger, 
urged  by  Harper,  a  plodding  artist,  begins  to 
paint  and  borrows  a  model  from  Harper,  ^^ary 
Hope,  a  b'autiful  girl  of  no  force  of  character 
or  mentality,  who  is  wax  in  the  hands  of  any 
man.  Swept  off  his  feet  by  a  sudden  passion 
for  the  girl,  Roger  enters  into  an  affair  with 
her  which,  he  learns  later,  makes  him  a  father. 
He  provid 's  money  for  the  education  of  his 
son,  but  does  not  go  to  see  him.  Roger  then 
begins  to  go  about  with  a  rather  fast  crowd  led 
by  Knox  Whalen  and  is  injured  in  an  automo- 
bile ■'ccident  with  Mary  Hill  and  others.  Upon 
the  fringe  of  society  Rog°r  meets  Mildred  Knox, 
a  self-willed  young  woman,  who  determines  to 
marry  him,  which  she  does.  They  have  plenty 
of  money,  and  there  is  no  ne"d  for  Roger  to 
work.  He  soon  finds  himself  superfluous  in  the 
household.  His  wife  is  busy  with  society  and 
he  is  simi^ly  a  bit  of  ornamental  furniture.  He 
encounters  Zita.  who  has  been  having  an  affair 
with  Davidson,  but  who  now  says  she  is  sure 
that  she  and  R«ger  were  made  for  one  another. 
Roger  persuades  his  wife  to  divorce  him.  and 


December  6  ,   i  9  i  9  '♦121 

Good  Fiction  Suitable  For  Film  Production 


goes  to  japan  with  Zita.  Thirc  they  are  happy 
until  Davidson  again  shows  up  and  Zita  de- 
cides that  she  has  had  enough  of  Roger  and  will 
ag^in  go  away  with  Davidson,  which  she  does. 
Roger  continues  to  work  in  Japan  with  the 
result  that  he  acquired  quite  a  reputation.  Here 
he  is  finally  sought  out  by  his  son  —  the  son 
of  Slary  Hope  —  who  is  a  sailor  and  poet -- a 
second  edition  of  the  weak,  amiable,  talented 
father. 

Locale:   New  York  and  Japan. 

Picture  High  Lights:  Many  emotional  scenes. 
Needs  some  justification  for  Roger  at  the  end. 
As  a  picture  of  a  certain  phase  of  modern  life 
it  is  interesting. 

*  *  * 

The  Wall  Street  Girl 
By  Frederick  Orin  Bartlett 

t-haractt'r  of  stury:    Love  story. 
Theme:    Making  good. 

Characters:  Donald  Pendleton,  a  rich  man's  son: 
James  Barton,  his  father's  lawyer;  I'rances 
Stuyvesani.  Donald's  fiancee;  Morton  H.  Stuy- 
vesant,  her  father;  Sally  Winthrop,  stenogra- 
pher; brokers,  office  workers,  etc. 

The  Plot:  Donald  Pendleton  on  the  death  of  his 
father  learns  that  by  his  father's  will  he  is 
left  the  family  residence  and  that  provision  has 
been  made  for  th?  payment  of  the  servants  and 
for  taxes  and  upkeep  with  the  exception  of  his 
own  meals,  which  must  be  provided  for  out  of 
his  own  earnings.  No  money  is  left'  to  him. 
"Thus  Donald  finds  himself  the  own  r  of  $12.30 
and  engaged  to  a  girl  who  has  an  allowance  of 
$10,000  a  year.  It  takes  him  le<is  than  half  a 
day  to  spend  this  money,  and  he  accepts  a 
position  with  a  brokerage  firm  —  secured  for 
nim  by  James  Barton  —  at  a  salary  of  $1,200 
a  year.  He  talks  matters  over  with  Frances 
and  they  decide  that  he  ought  to  be  able  to 
make  $10,000  a  year  by  spring  and  that  when 
he  has  come  to  this  sum  they  will  be  married. 
Donald  n>Tkes  th-  acquaintance  of  Sally  Win- 
throp, stenographer,  during  his  first  day  in  the 
office  Sally  insists  u;>on  lending  him  two  dol- 
lars until  he  gets  his  salary  on  Saturdav.  Sally 
herself  lives  on  something  less  than  half  of  the 
salary  that  Donald  receives  and  can  see  no 
reason  why  he  should  not  find  it  easy  to  live 
within  his  income.  Frances,  knowing  nothing 
of  business  or  the  demands  of  business,  keeps 
Donald  on  the  go  evenings,  so  that  Sally  begins 
to  wonder  whether  he  will  be  able  to  hold  his 
job.  She  determines  that  he  must  have  a 
chance  at  least,  so  she  writes  him  a  letter  at 
his  club  warning  him  that  he  will  be  dismissed 
if  he  does  not  come  to  the  office  earlier  and 
pay  more  attention  to  nis  work.  Donald  finds 
that  it  is  a  long  way  from  $1,200  a  year  to 
$10. 000.  but  is  soon  interested  in  the  business 
and  anxious  to  be  made  a  bond  salesman. 
Frances  is  im'-atient  with  his  business  and  does 
not  like  to  talk  of  money.  She  goes  to  F.urope 
for  her  summer  vacation  and  urges  Donald  to 
come  along,  though  it  is  obvious  that  he  could 
not  do  so  if  he  wer**  as  idle  as  in  the  old  days. 
Donald  stays  in  the  city,  coming  to  depend 
more  and  more  on  Sally  for  companionship  and 
inspiration  and  under  her  instructions  learns  to 
do  his  work  well.  .Sally  tells  him  that  there  is 
no  need  for  him  to  wait  long'r  before  making 
Frances  his  wife  since  he  has  the  house  and 
his  salary  is  quite  sufficient  for  two  people  to 
live  on.  Thus  encouraged  Donald  broaches  the 
subject  to  Frances  immediately  upon  her  re- 
turn, but  her  father  strenuously  objects,  and 
she  admits  that  she  cannot  quite  see  it  herself. 
-She  tells  Donald  that  he  has  been  thinking  of 
her  as  of  some  other  girl  and  that  she  is  not 
the  sort  of  girl  he  thinks  she  is.  Donald  then 
awakes  to  the  fact  that  Sally  is  the  girl  he  loves 
and  he  follows  her  to  ^^ai^e  where  she  has 
gone  for  her  vacation.  They  are  married  and  he 
is  informed  that  on  his  marriage  he  is  to  get 
$2,000  a  year  from  the  estate  and  on  the  birth 
of  his  second  child  to  get  the  whole  estate. 

Locale:  New  York  and  a  village  in  Maine. 

Picture  Hiah  Lights:  Wall  Street  scenes;  society 
scenes;  love  scenes. 

*  *  * 

Anth.  Trent,  Master  Criminal 
By  Wyndham  Martin 

Character  of  story:  Mystery. 

Theme:    Crook  and  supercrook. 

Characters:  .Nnthony  Trent,  author  and  crook; 
Connington  Warren,  rich  society  man;  .Austin, 
Warren's  butler;  Insnector  McWalsh;  Cros- 
beieh.  ?n  editor;  "Tubby"  Wecms,  a  promoter; 
"  The  Countess."  an  internation.il  crook. 

The-  Plot:  .Anthony  Trent  is  a  magazine  writer 
of  "  crook  stories."  earning  about  fortv  dollars 
a  we  k  on  the  average.  He  is  a  crack  sports- 
man and  has  expensive  tastes  which  he  cannot 
afford  to  gritify.  I'pon  the  joking  suggestion 
of  his  friend,  Crosbeigh,  a  magazine  editor, 
'1  rent  aeciaes  to  oecome  such  a  supercrook  as 


figure  in  his  stories.  This  book  contains  a  nunv 
her  of  his  adventures  of  which  the  first  relates 
the  theft  of  a  large  sum  of  money  from  the 
house  of  Connington  Warren.  Trent,  having 
learne<l  something  of  the  habits  and  manner- 
isms of  the  rich  man,  gets  into  his  house  in  his 
•absence  and  when  sumri.sed  by  the  biiller  sits 
with  his  back  to  the  door  clad  in  one  of  War- 
ren's smoking  jackets  and  waves  his  hand  im- 
patiently at  the  butler,  making  u.se  of  a  gesture 
which  he  has  seen  Warren  tise  in  a  club.  The 
butler  is  susreetcd,  but  able  to  clear  himself 
of  suspicion.  Trent,  having  made  sure  of  his 
swag,  gels  himself  i  resiil  lue  on  the  top  floor 
of  a  walk  up  Hat  house  on  Central  Park  West 
with  the  use  of  the  roof  and  puts  hi>  esl.iblisli- 
ment  in  the  hands  of  a  housekeeper  win)  is  dis- 
creet and  without  any  inclination  to  gossip  with 
the  neighbors.  The  death  of  a  mytliieal  uncle 
in  Australia  accounts  for  the  improvrinent  in 
Trent's  circumstinces,  and  after  tlie  first  coup, 
he  proceeds  to  plan  all  of  liis  robberies  in  great 
detail.  He  relieves  of  their  ill-gotten  gaiiiS  cer- 
tain predatory  plutocrats  and  moiu  y  lending 
Shylocks.  In  the  course  of  one  ot  Ins  adven- 
tures he  is  fooled  by  The  Countess,  an  interna- 
tional thief.  .\  man  named  Druminoiid.  who 
makes  a  business  of  lending  money  to  young 
society  men  and  then  blackmiiling  them  into 
helping  him  socially,  has  been  seeking  a  hold  on 
a  young  man  whom  Trent  impersonates  with  the 
result  that  Drummond  is  not  only  discredited  by 
Trent,  but  also  robbed.  The  adventure  follow- 
ing this  leads  Trent  into  the  Iioni  ■  of  Gupst- 
wick  in  search  of  a  won<lerful  jewel.  The 
Countess,  posing  as  an  actress  secretly  married 
to  the  son  of  the  family,  pliiys  upon  Trent's 
sympathies  and  prevails  upon  him  to  leave  her 
in  possession  ot  a  large  sum  of  money  which  he 
has  unearthed  from  the  safe  as  well  as  the 
jewel.  Trent,  through  a  sense  of  chivalry,  does 
this,  and  the  next  morning  learns  that  this 
woman  carried  out  the  robbery  whicli  he  had 
begun.  .\s  in  the  ca.se  of  most  stories  dealing 
with  gentleman  crooks,  there  is  a  certain  same- 
ness about  th-^  method  used  in  each  of  the  cases 
which  Trent  takes  in  hand,  but  there  are  many 
interesting  tricks  played  by  the  supercrook  and 
the  action  continues  to  be  lively  throughout  with 
enough  "  woman  interest  "  to  m.3ke  picture  ma- 
terial. 

Locale:  Chiefly  in  New  York;  one  story  laid  in 
.San  Francisco.  .Action  could  take  place  in  any 
large  city. 

Picture  Hiph  Lights:  Many  dramatic  situations 
throughout. 

*      *  * 

Little  Miss  MufFet 
By  Elizabeth  Kirby 

Character  of  story:   A  love  story  for  grown-ups. 
Theme:  Love. 

Characters:  Little  Miss  iluffet;  Lady  Hombadier. 
her  aunt;  Philip  Hungerford,  a  decadent  novel- 
ist and  advocate  of  free  love;  Sit  Stagg  Bom- 
badier,  her  uncle;  Pegotty,  a  boarding-house 
friend;  Siieedwell  Bolsover,  a  literary  barnacle; 
Peter  Swift,  M.  D. 

The  Plot:  Little  Miss  Muflfet  is  the  daughter  of 
a  country  clergyman  in  England.  She  is  stifled 
with  the  narrowness  of  her  environment  and 
the  priggishness  of  her  set.  .She  fears  that  she 
will  become  the  typical  old  maid  clergyman's 
daughter  and  determines  that  she  will  get  out 
into  the  world  and  make  a  '^career"  as  a 
writer.  .She  has  had  one  or  two  stories  ac- 
cepted by  a  weeklv  woman's  sheet  in  London 
and  on  this  she  builds  her  hopes.  .\s  an  onen- 
ing  wedge  she  writes  to  her  aunt.  Lady  Bom- 
badier.  to  invite  her  to  visit  in  London,  and  her 
aunt  obligingly  does  so.  Since  Lady  Bombadier 
is  the  pride  of  the  family,  no  reasonable  objec- 
tion cian  be  offered  to  this  visit.  Littl:-  Miss  NTuf- 
fet  goes  to  London  where  she  sees  the  sights, 
but  finds  conversation  with  her  aunt  very  diffi- 
cult. Her  aunt  does  not  admire  the  works  of 
Philip  Hungerford,  the  aspostle  of  fr'-e  love,  nor 
has  she  much  sympathy  for  anv  of  the  very 
modern  theories  of  life  and  conduct.  Snubbed 
when  she  ventures  into  these  fields.  Little  Miss 
MufTet,  or  -Angela,  to  give  her  hr-r  Christian 
name,  desists  from  her  efforts  to  make  conversa- 
tion and  finds  the  stately  meals  at  her  aunt's 
house  a  nightmare.  .Applying  at  the  offices  of 
the  Weekly  Gossip  she  secures  a  iiosition  as  a 
staff  writer.  Her  aunt  makes  known  to  her  a 
project  to  adopt  her.  but  .Angela  sternly  puts 
away  wealth  and  ease  for  her  career  and  go''S 
to  live  at  a  boarding-house  for  professional 
workers.  Here  she  meets  Pegotty.  a  capable 
young  woman,  who  makes  her  living  in  com- 
mercial fields.  .\s  a  journalist  Miss  Afuffet  is 
decidedly  not  a  success.  .'^he  persists  in  writ- 
ing articles  which  the  editor  describes  as  "  high 
brow."  and  the  only  department  which  she  suc- 
cessfully conducts  is  the  advice  to  the  lovelorn — 
answ'-ring  the  questions  of  troubled  lovers  out  of 
the  wealth  of  her  own  inexperience.  Invited  to 
call  upon  Speedwell  Bolsover  as  a  result  of  the 


publication  of  two  of  her  passionate  poems  in 
The  Red  Review,  .-Vngela  experiences  the  de- 
livious  terrors  of  being  in  a  private  dining-room 
with  a  man  who  is  certainly  not  over  moral,  but 
who  lacks  the  force  of  character  necessary  to 
lead  her  astray.  She  uses  Bolsover  to  get  an  in- 
troduction to  Hungerford,  but  outside  of  that  he 
is  accorded  few  privileges  beyond  kissing  her 
hand  ami  buying  her  meals — a  system  which  soon 
palls  upon  him.  Hungerford  she  idealizes,  but 
Hungerford  is  now  sixty  and  finds  little  Miss 
Muflk-t  .amusing  but  insipid;  he  prefers  strong 
women  of  mature  age  —  so  their  affair  never 
gets  beyond  flirtation.  Pining  for  love.  Miss 
Aluffet  is  sent  to  a  sanitarium  and  there  meets 
her  fate  in  Peter  Swift,  M.  1).  Little  Miss 
Muffet,  in  short,  is  an  innocent  who  longs  to 
see  life  with  a  ca|iital  L  and  who  is  protected 
from  her  indiscretions  by  her  very  apparent 
innocence. 
Locale:  London. 

Picture  High  Lights:  The  success  of  this  story 
.as  a  picture  will  depend  upon  the  interpretation 
of  the  character  of  Miss  Muffet. 

**   *  * 

Katy  Gaumer 
By  Elsie  Singmaster 

Character  of  story:  Drama. 
Theme:  .Aspirations. 

Characters :  Katv  Gaumer,  a  daughter  of  Millers- 
town;  .\lvin  Koehler,  a  handsome  young  man; 
William  Koehler,  his  father,  reputed  crazy;  John 
Hartman,  a  local  magnate;  David  Hartman,  his 
son;  Cassy  Hartman,  David's  mother;  the 
Squire;  Essie,  the  minister's  daughter. 

The  Plot:  Millerstown,  a  Pennsylvania  Dutch  set- 
tlement, has  been  scandalized  by  the  theft  of  a 
communion  set  from  the  church.  William  Koeh- 
ler, a  local  plasterer,  is  accused  of  stealing  the 
set  while  working  in  the  church.  He.  in  turn, 
accuses  John  Hartman  of  the  theft,  but  is 
laughed  at,  for  Hartman  is  rich  as  everyone 
knows.  Koehler  broods  on  his  troubles  and  loses 
his  mind.  Katy  Gaumer  is  attracted  to  hand- 
some young  .Alvin  Koehler  because  of  his  lonely 
life  and  because  he  is  of  a  dependent  nature 
while  she  is  strong  and  self-reliant.  David 
Hartman  secretly  loves  Katy,  but  has  not  the 
courage  to  tell  her  so.  He  dislikes  .Alvin  in- 
stinctively. Katy  is  ambitious  to  go  away  to 
school  and  her  family  raise  $200  for  this  pur- 
pose, but  at  the  last  moment  her  grandfather 
dies  and  her  grandmother  is  stricken  with 
paralysis,  so  Katy  stays  to  take  care  of  her. 
Alvin,  too,  wants  to  go  to  school  and  borrows 
the  $200  from  Katy.  Later  he  borrows  more 
money  to  pay  his  debts.  David  has  been  seiit 
to  the  university.  Katy  learns  that  .Alvin  is 
about  to  marry  a  girl  in  another  village  and 
that  he  has  been  appointed  schoolmaster  in 
Millerstown.  She  has  no  longer  any  money. 
Alvin  appeals  to  her  for  a  last  loan  of  $.so, 
and  she  borrows  it  from  the  Squire.  She  fears 
her  relatives  will  learn  what  she  has  clon--  with 
her  money  and  goes  to  work  for  David's  mother 
to  try  to  earn  money  to  make  up  the  sum  she 
has  given  .Alvin.  Alvin  takes  from  the  hiding 
iilace  in  a  tr-e  where  Katv  has  left  her  money 
before,  the  little  hoard  she  is  saving.  He  is 
caught  in  the  act  and  Katy  confesses  that  she 
has  been  helping  him  to  his  education  .\lvin, 
pressed  bv  creditors,  is  turn"d  adrift  by  the  girl 
who  was  to  marrv  him  and  becomes  a  Menonite 
and  marries  the  (laughter  of  the  minister.  Essie. 
David's  mother  dies,  and  as  the  communion  is 
offered  her.  Katy  recalls  that  as  a  little  child 
she  saw  David's  father  drop  the  communion 
service  into  the  hole  in  the  wall.  This  he  had 
actually  done  while  trying  to  recover  a  threaten, 
ing  I»tter  which  he  had  received  from  a  woman 
known  earlier  in  his  career.  L'pon  Katy's  in- 
formation Donald  and  the  Souire  recover  the 
communitm  set  and  Donald  offers  to  make  up 
to  William  Koehler  and  his  son  .Alvin  the  losses 
they  have  suffered  through  the  unjus<  suspicion 
which  rested  upon  the  old  man.  William  is 
brought  back  from  the  iioorhouse  to  live  witli  his 
son  and  daughter-in-law  and  .Alvin  is  set  up  .as 
a  merchant  U"on  capital  furnished  bv  Donald. 
Katy  has  long  since  learned  to  love  Donald,  and 
as  she  is  about  to  go  away  to  stud  v.  upon  the 
d"ath  of  her  grandmother,  she  discovers  that  he 
loves  her 

Locale:  Millerstown,  Pa. 

Picture  High  Lights:  The  loss  of  the  communion 
set;  the  capture  of  .Alvin,  etc. 


E.  Mason  Hopper,  well-known  director  with  a 
long  list  of  successes  to  his  credit,  has  been  en- 
gaged bv  Goldwyn  Pictures  Corporation  to  direct 
the  Booth  Tarkington  Fdgar  Comedies,  which  are 
to  be  produced  at  the  Culver  City  studios  in  two- 
reel  installments.  

Another  of  the  O.  Henry  stories,  "  While  the 
.Auto  Waits,"  has  been  completed  at  Vitagraph's 
Brooklyn  studio. 


4122  Motion  Picture  News 

lllllillllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


I  In  and  Out  West  Coast  Studios  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


What  Metro  is  Doing 


ALL  Metro  and  Screen  Classic  Compa- 
nies are  nearinj;  complclion  of  cur- 
rent productions,  and  the  end  of  the  week 
will  see  all  finished  with  the  exception  of 
that  started  this  week  by  the  Nazimova 
Company.  This  new  subject,  which  will 
be  the  next  release  after  "  Stronger  Than 
Death,"  is  an  adaptation  from  the  novel, 
"The  Heart  of  a  Child," 

Plays  have  been  selected  and  continuities 
written  for  the  next  series  of  pictures  to 
be  put  in  production.  This  list  includiii)^ 
"  Judah,"  from  the  book  by  Henry  Arthur 
James,  for  May  Allison ;  "  Eliza  Comes 
to  Stay,"  for  Viola  Dana ;  "Alias  Jimmie 
Valentine,"  for  Bert  Lytell,  and  "  Old  Lady 
Thirty-One,"  which  is  to  have  an  all-star 
cast,  and  will  be  produced  under  the  di- 
rection of  John  Ince.  Emma  Dunn,  who 
took  the  role  of  Angle,  and  David  Harmon, 
who  played  the  title  role  in  the  original 
stage  presentation  company,  have  been  en- 
gaged to  play  in  the  film  version,  and  arc 
now  at  the  Metro  Studios. 

Alice  Lake,  who  was  recently  placed 
tmder  contract  by  Metro  because  of  her 
very  excellent  work  in  "  Should  a  Vi  oman 
Tell,"  is  to  be  starred  first  in  "  Shore 
Acres,"  which  will  ibe  directed  by  Rex 
Ingram.  Ingram  has  been  identified  with 
the  Universal  for  the  past  several  years 
with  the  exception  of  the  time  that  he 
served  in  the  army. 

May  Allison  will  be  seen  in  "  Fine 
Feathers "  later,  this  play  having  been 
purchased  from  Eujiciie  Walters  for  this 
star. 

A  greater  portion  of  the  Metro  exterior 
space  was  utilized  this  week  for  a  Japanese 
street  scene,  the  principal  building  of  which 
was  a  temple  70  feet  in  he'ghl.  Th's  was 
built  for  the  Viola  Dana  Screen  Classic, 
"  The  W'llow  Tree." 


Universal  Activities 


IN  th?  absence  of  General  Manager 
Harry  Kline,  who  has  lieen  called 
east  for  a  conference  with  the  executives 
of  the  Universal  Film  Manufacturing  Com- 
pan\.  Tarkingtcn  Baker,  general  manager 
of  the  company,  is  serving  as  general  man- 
ager of  the  producing  plant. 

''How  long  I  will  serve  in  this  capacity," 
Mr.  Baker  said,  "depends  entirely  upon 
action  of  the  executives  in  the  east.  I  max- 
be  here  two  weeks,  or  two  months.  I  ex- 
pect to  hear  from  Mr.  Kline  within  a  few 
days. 

"  No  new  policy  is  to  be  inaugurated  al 
Universal  City.  W'e  are  going  ahead  cn 
the  plans  wc  made  several  months  ago.  and 
we  ha\e  our  production  in  such  condition 
that  we  are  in  position  to  carry  out  the 
scheme  of  sc\eral  weeks'  preparat'on  lie- 


tvvecn  pictures  on  the  part  of  each  director. 
It  is  our  intention  to  make  a  series  of 
twelve  pictures,  and  then  give  our  work- 
ing organization  a  slight  interval  of  rest 
l)efore  taking  up  the  next  series.  The  first 
series  has  been  completed,  and  plans  ha\e 
l)een  made  for  the  next.  Production  wnll 
be  started  shortly." 

Practically  all  companies  making  feature 
productions  will  finish  their  present  pic- 
tures within  the  next  few  days.  A  ma- 
jority of  the  subjects  are  now  in  the  edit- 
ing process,  which  means  they  will  be 
ready  for  shipment  east  within  a  few  days. 
The  pictures  almost  ready  for  the  print 
laboratories  are  "  The  Phantom  Melody," 
starring  Monroe  Salisbury;  "The  Triflers," 
made  by  William  Christy  Cabanne ;  "Rouge 
and  Riches,"  with  Mary  MacLaren ;  "The 
Pedlar,"  directed  by  William  C.  Dowlan, 
and  "  The  Prince  of  Avenue  A,"  with 
James  J.  Corbett.  Allen  Holubar  is  reduc- 
ing 80,000  feet  of  negative  to  an  eight-reel 
feature,  which  will  be  released  as  "Ambi- 
tion." This  film  stars  Dorothy  Philips. 
Director  Rollin  S.  Sturgeon  is  editing  "The 
Breath  of  the  Gods,"  and  Eric  Von  Stro- 
heim  is  making  the  last  scenes  for  "The 
\\'oman  in  the  Plot." 

Illness  of  Art  Acord,  being  featured  in 
"  The  Man  Hunter,"  has  delayed  produc- 
tion by  Director  Reeves  Eason. 

Date  for  the  departure  to  South  Amer- 
ica of  Director  Jacques  Jaccard  and  the 
Eddie  Polo  serial  company  making  "  The 
Vanishing  Dagger,"  has  not  been  fixed.  At 
the  present  time  they  are  working  at  Uni- 
versal City  where  a  big  cast  has  been  en- 
gaged for  the  interior  scenes. 

One  of  the  most  expensive  serial  scenes 
made  by  Universal  was  that  in  which 
200  Chinamen  took  part  this  week,  for 
scenes  in  "  The  L'on  Man  "  featuring  Jack 
Perrin  and  Kathleen  O'Connor. 

Universal  announces  the  purchase  of  a 
J.  G.  Hawks  original  story,  "  Sins  of  the 
Fathers."  This  will  serve  as  a  vehicle  for 
Mary  MacLaren,  and  will  shortl\-  be  put 
in  production. 

Director  Phil  Rosen  has  begun  the  mak- 
ing of  a  two-reel  western  melodrama,  "The 
Tav  Bird,"  with  Hoot  Gibson  and  Tosephine 
Hill. 

Other  films  in  production  are  "  Lower 
Four  and  Upper  Three,"  directed  by  Al 
Santell;  the  Priscilla  Dean,  "The  Beauti- 
ful Beggar,"  directed  b\-  Tod  Browning, 
and  "  0\  erland  Red,"  starring  Harr\- 
Carey. 


Jesse  D.  Hampton  Notes 


ALL  three  of  the  Jesse  D.  Hampton 
stars  are  beginning  work  this  week 
in  new  productions,  two  workiixg  at  the 
studio  on  Foinitain  Avenue,  and  the 
Blanche  Sweet  Company  beginning  "Simple 
Souls,"  at  the  new  Hampton  Studios  on 
Santa  Monica  boulevard. 


A  very  excellent  cast  has  been  selected 
for  the  Blanche  Sweet  vehicle  which  in- 
cludes Charles  Meredith  and  Herbert 
Standing,  loaned  to  the  Hampton  studios 
for  this  production  by  Goldvvyn;  Kate 
Lester  and  Herbert  Grimwood.  The  direc- 
tion will  be  in  charge  of  Robert  Thornby. 
"  Simple  Souls  "  is  by  the  English  author, 
John  Hastings  Turner,  and  the  film  rights 
were  purchased  by  Mr.  Hampton's  London 
representative.  Continuity  was  written  by 
Fred  Myton. 

Little  Virginia  Lee  Corbin  has  been  bor- 
rowed from  the  William  Fox  organization 
to  play  the  title  role  in  "  The  White  Dove," 
adapted  from  the  William  J.  Locke  novel 
and  which  is  to  be  the  starring  vehicle  for 
H.  B.  Warner.  Claire  Adams  W'ill  be  the 
leading  woman,  and  players  to  appear  in 
support  are  James  Barrow  s,  Herbert  Grim- 
wood,  Donald  MacDonald,  Elinore  Han- 
cock. Henry  King  will  be  in  charge  of 
direction.  Eugene  B.  Lewis  wrote  the 
screen  version  and  Victor  Milner  will  ht 
in  charge  of  photograph}-. 

The  third  unit  to  begin  production  is  that 
headed  by  William  Desmond,  who  is  to 
plaj^  in  "  The  Parish  Priest,"  adapted  from 
the  well  known  stage  play  by  Daniel  J. 
Hart.  It  is  to  be  an  elaborate  production 
for  Pathe. 

Ruth  Rennick,  who  has  been  very  suc- 
cessful in  coast  speaking  stage  stock  com- 
panies, has  been  placed  under  contract  with 
Jesse  D.  Hampton  to  appear  in  pictures 
under  his  man?.^-emeni. 


Doings  at  Vitagraph  Plant 


PRESIDENT  ALBERT  E.  SMITH  of 
the  Vitagraph  Company  arrived  in 
Los  Angeles  this  week,  and  is  giving  his 
personal  attention  to  the  completion  of 
arrangements  for  two  new  producing  units 
at  the  Hollywood  studio,  as  well  as  taking 
an  active  part  in  the  enlargement  of  the 
producing  plant  by  the  erection  of  new 
stages,  scene  docks,  property  buildings, 
etc. 

William  Duncan  is  now  giving  his  at- 
tention to  the  concluding  episode  of 
"  Smashing  Barriers,"  while  the  studio 
technical  staff  is  preparing  sets  for  his 
first  special  feature  production.  This 
means  there  shall  he  no  delay  in  the  Dun- 
can Company.  As  soon  as  the  serial  is 
completed,  the  making  of  the  larger  film 
will  be  commenced.  Edith  Johnson,  it  is 
announced,  will  contMuie  as  leading  woman 
for  Duncan. 

The  second  new  producing  unit  will  be 
headed  by  Joe  Ryan,  and  this  company  will 
film  a  stor.\  written  by  Cyrus  Townsend 
Brady  and  Albert  E.  Smith.  The  entire 
personnel  of  the  Ryan  Company  has  hot 
been  decided  upon  finally. 

The  three  \'itagraph  comedy  companies 
this    week    started   on   new  productions. 


P  e  c  e  m  b  e  r  6  ,  1919 


4123 


Goldwyn  Studio  Notes 


AFTER  making  the  exteriors  in  and 
about  New  York  City  for  "Duds,"  the 
Henry  C.  Rowland  story,  the  tioldwin  unit, 
under  the  direction  of  Tom  Mills,  has  re- 
turned 10  the  Culver  City  studios  to  film 
the  remainder  of  the  picture.  Naomi 
Childers  and  Christine  Mayo  play  the  lead- 
ing parts  with  Tom  Moore  appearing  in 
the  semi-professional  detective  role  of 
hero.  Edwin  Stevens  has  been  eftgaged  to 
appear  in  the  part  of  KarakotT  and  Jack 
Richardson  will  be  the  heavy. 

T.    Ha\es   Hunter   is   doing   the  final 
editing  on  the  first  Rupert  Hughes  Gold- 
w>-n  release,  "The  Cup  of  Fury,"  and  fol- 
lowing this  will  take  up  ihc  filming  of  the 
Basil  King  story,  "  Earth   Hound."  The 
ist  for  this  will  be  named  shortly. 
X'ictor   Schcrtzinger,   who   is  directing 
The  Blooming  Angel  "  for  Madge  Ken- 
nedy, w'll  have  Edward  Johnson  appear  in 
the   role  of  the  police  judge,   and  Russ 
Powell  will  play  the  role  of  the  circus 
owner. 

Players  are  being  selected  for  the  short 
subjects  adapted  from  the  Tarkingtou 
"  Edgar  "  stories  which  will  be  directed  b\ 
E.  Mason  Hopper. 
>  Richard  Tucker,  who  will  he  remem- 
bered as  leading  man  of  a  number  of  Edi- 
son releases  several  years  ago,  has  been 
placed  in  stock  at  the  Goldwyn  studios 
following  his  return  from  overseas.  Tucker 
enlisted  in  the  service  shortly  after  ."Vmer- 
ica  entered  the  war  and  was  promoted  to 
a  captaincy,  and  served  in  the  Marnc  di- 
vision. He  was  reported  dead  in  the  Am- 
erican casualty  list  and  returned  shortly, 
greatly  to  the  surprise  of  his  many  friends. 
Tucker  came  to  Los  Angeles  with  a  speak- 
ing stage  attraction  which  closed  the  season 
here. 


Famous  Players-Lasky 


'T*HE  Famous  Players-Lasky  producing 
■■•     staff  is  honored  this  week  by  the 
presence  of  both  President  Adolph  Zukor 
and  V  ce-Prcsident  Jesse  L.  Laslc>',  a  con- 
.tion  which  has  existed  but  once  before  in 
c  history-  of  this  big  film  organization, 
resident  Zukor  arrived  November  16th 
om  New  York,  and  to  interviewers  has 
ade  the  meager  statement  that  this  is  his 
inual  visit  to  the  producing  plant,  and 
Mde  from  being  here  to  visit  and  talk 
ver  plans  with  Mr.  Lasky,  he  has  no  an- 
louncement  to  make.    He  expressed  very 
'-;een  satisfact-on  of  the  improvements  made 
•   the   Famous   Players-Lasky  plant,  for 
nee  his  last  trip  to  the  coast,  many  of 
:e  fire-proof  buildings  have  been  erected 
>  replace  the  frame  structures  built  hur- 
riedly several  years  ago,  to  satisfy  the  re- 
quirements of  a  rapidly  increasing  produc- 
ing organization.    Mr.  Zukor  will  remain 
in  the  west  two  or  three  weeks. 

Jesse  L.  Lasky,  who  came  west  early  in 
October,  made  his  first  visit  to  the  studio 
this  week,  he  having  been  ill  since  shortly 
after  his  arrival. 

Paramount-Artcraft  will  have  a  new  re- 
>ase  which  will  be  known  as  William  C. 
•Mille   Specials,    and   the   first   of  th-s 


brand  will  be  a  film  version  of  "The 
Prince  Chap,"  adapted  from  the  stage  pla\' 
of  the  same  name.  Tom  Meighan  is  the 
only  player  so  far  selected  for  this  pro- 
duction, which  will  be  started  in  a  few 
days,  but  at  the  studio  it  is  stated  the 
production  will  have  an  all  star  cast. 

The  second  Houdini  subject  has  been 
given  a  permanent  title  of  "  Terror  Island." 
This  company'  has  gone  to  Catalina  Island 
for  the  milking  of  submarine  scenes,  and 
a  big  launch  has  been  engaged  to  transport 
the  players  from  there  to  an  island  off 
the  coast  of  Lower  California.  At  this 
island,  which  has  a  South  Sea  atmosphere, 
practically  all  the  remaining  exterior 
scenes  will  be  filmed. 

San  Francisco  will  be  given  a  thrill  No- 
vember 21st,  when  George  H.  Melford  will 
stage  the  ferry-boat  and  steamer  collisioii 
in  San  Francisco  Bay  for  "  The  Sea 
Wolf."  The  company  is  all  in  the  North- 
ern city  for  the  making  of  these  scenes. 

Another  Famous  Players-Lasky  unit 
working  in  San  Francisco,  is  that  making 
the  finish  of  the  automobile  race  for  "  The 
Bear  Trap,"  starring  Wallace  Reid.  This 
race  was  started  from  Los  Angeles. 

Walter  Edwards,  who  has  been  directing 
Marguerite  Clark  in  th.e  east,  has  returned 
to  Los  Angeles,  and  this  week  began  the 
making  of  "Young  Mrs.  Winthrop,"  star- 
ring Ethel  Clayton.  Harrison  Ford  has 
been  named  leading  man. 

One  portion  of  the  Lasky  studio  contains 
a  very  wonderful  collection  of  bottles,  but 
all  empty,  which  are  serving  as  props  for 
the  Bryant  Washburn  picture,  "The  S'x 
Best  Cellars,"  which  has  Wanda  Hawley 
as  leading  woman.  Donald  Crisp  is  the 
director  of  this  company.  Howard  Gaye 
has  been  signed  to  play  the  part  of  Sturde- 
vant  Jordon. 


HERE  AND  THERE 


A/rOLLY    MALONE   has   been  placea 
under   contract  to   be   featured  in 
Supreme  Comedies  made  under  the  direc- 
tion of  Scott  Sidney,  and  released  through 


Robertson-Cole.  Others  to  appear  in  ll'is 
brand  of  one-reel  attractions  are  Harry 
Depp,  Gertrude  Selby,  Teddy  Sampson, 
Katherine  Lewis  and  James  Liddy.  Miss 
Malone  has  been  leading  woman  for 
Roscoe  Arbuckle  in  several  of  his  most 
recent  successes. 

Director  William  Bcaudine  has  begun 
work  on  filming  "Are  Honeymoons 
Happy?"  Supreme  Comedy  with  Harry 
Depp  and  Teddy  Sampson.  Depp  is 
responsible  for  the  story,  and  claims  he 
got  the  idea  while  going  over  the  well- 
known  honeymoon  route  from  Niagara 
I'alls  to  Thousand  Islands. 

.Another  Supreme  Comedy  in  production 
is  titled  "  Pass  The  Apple,  Eve."  This 
features  Katherine  Lewis  and  James  Liddy, 
and  is  being  directed  by  William  Heaudine. 

Tetldy  Sampson  and  Harry  Depp  are  to 
work  in  "Their  Little  Wife,"  a  farce  of 
the  domestic  type. 

.Announcement  was  made  this  week  by 
Harry  Rapf  of  the  engagement  of  Howard 
Hickman  to  serve  as  director  of  Sclznick 
Pictures,  and  the  work  of  filming  the  first 
subject  will  be  started  within  a  few  days. 
Studio  >pacc  has  been  leased  at  the  Robert 
Brunton  studios,  and  it  is  the  ultimate  aim 
of  this  firm  to  have  five  or  six  producing 
units  at  work  at  this  plant.  The  first  film 
to  be  made  will  be  an  adaptation  from  the 
Eugene  Walters  play,  "Just  .A  Wife," 
which  was  produced  on  the  New  York 
stage  by  David  Belasco.  Kathleen  Wil- 
liams and  Roy  Stewart  have  been  engaged 
for  the  feature  roles.  As  soon  as  this 
company  is  well  underway,  Mr.  Rapf  ex- 
pects to  give  his  attention  to  the  organiza- 
tion of  other  companies.  It  is  expected 
that  Owen  Moore,  Olive  Thomas,  Eugene 
O'Brien  and  other  Selznick  stars  will  work 
on  the  coast  in  the  near  fu'urc. 

The  Mary  Pickford  Company  is  making 
exterior  scenes,  and  all  others  for  "  Polly- 
anna,"  in  which  the  star  does  not  appear, 
during  the  absen-re  of  Miss  Pickford,  who 
is  in  New  York  attending  trial  of  suit 
respecting  commissions  for  engagements. 
Miss  Pickford  is  expected  to  return  to 
Los  Atigeks  within  the  next  ten  dT\s. 


DECEMBER  6,  1919 


NEWS 


MORE  NEWS 


Mae  Marsh  is  coming  wfst. 
Louis  Gasnier  is  back  in  town. 
Dick  Willis  has  gont-  east  again. 
There    threatens    to    be  some 
news. 

.Anita  Stewart  is  back  in  our 
village. 

June  Mathis  has  taught  an. 
adopted  parrot  to  say  "  Metro." 

Marjorie  Daw  has  a  natural 
beauty  spot  under  her  ritrht  eye. 

Mayme  Kelso  is  working  in 
Brentwood's  "  Where  There's  .V 
Will." 

.■\.  Zukor  is  on  his  >annual 
pilgrimage  to  the  shrine  of  the 
films. 

Viola  Dana  has  received  a  let- 
ter from  a  fanatic  sent  by  air- 
plane. 

Harry  Carey  was  seen  with  an 
eighteen  days'  growth  of  beard  — 
real. 

Monroe  Salisbury  play-d  in  a 
rain  storm,  got  wet,  and  caught 
cold. 

Mitchell  Lewis  is  a  member  of 
Stage  Hands  Local  No.  9.  Syra- 
cuse. \"w  York. 


"  Hoot  "  Gibson  has  a  shirt 
made  of  pennants  from  all  the 
leading  colleges. 

Los  Angeles  wants  to  be  nice 
-■nd  sweet  n'everything  to  the 
film  companies. 

Victor  Heerman  has  discovered 
how  to  direct  a  duck.  No,  that 
would  be  telling. 

Joe  Martin  slapped  his  direct- 
or's face  the  other  day,  and  .M 
.Santell  is  still  mad. 

We  now  learn  that  the  largest 
.sash  and  door  mill  in  .South-rn 
California   is  located  at   U  City 

Miss  Jessie  Booth  is  back  in 
town  after  buying  all  the  good 
stories  loose  in  S'ew  York  for 
J.  D.  H. 

Jane  Novak  says  her  slogan  is, 
"  do  your  Christmas  shopping 
early."  Not  a  bad  idea,  and  new 
too. 

Bert  Lytell  hopes  the  inter- 
stitial gland  operation  scheme 
won't  be  us"d  on  some  of  his 
early  productions. 

\\'eslev     Barrv,     the  freckle- 


faced  Xeilan  find,  had  a  song  writ- 
ten about  him  named  "  Freckles," 
by  Cliff  Hess. 

We  li-ard  of  a  fight  between 
tack  Gilbert  and  Jack  Mulhall. 
but  not  hflving  a  sporting  de- 
nartment,  cannot  give  a  complete 
report. 

The  Theatre  Owners'  .Associa- 
tion will  give  a  mid-day  jazz 
party  Wednesday.  Nov.  26th, 
from  one  to  three  P.  M.,  but 
you  can  stay  longer. 

Frank  K"enan  sent  Eliot  Howe, 
Chance  Ward  and  Robert  New- 
hard  to  find  9  location  near  Lake 
Hamlet.  TTiere  were  six  skunks 
in  the  house  when  they  got  there, 
and  the  location  trip  has  been  in- 
definitely postponed. 

The  gangs  at  the  Christie 
studios  were  invited  to  the  ranch 
of  Charles  H.  Hastings  where  a 
barbecue  was  served.  Everybo<Iy 
spoke  a  piece  or  sang  a  song,  and 
there  was  a  lot  of  cutting  up. 
Everybody  had  a  good  time,  and 
.\1  Christie  lost  his  hat. 


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Motion  Picture  New 


illllllllllllll 


Professional  Section 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

American    Pictures  Dominate 
Abroad  Savs  Eve  Unsell 

Eve  Unsell,  international  scenario  writer, 
who  left  here  last  July  to  take  up  her 
duties  as  scenario  head  of  the  Famous 
Players-Lasky  British  Producers,  Ltd., 
sends  us  some  interesting  information 
through  her  husband,  Lester  Blankfield, 
who  recently  returned  from  a  flying  visit 
to  his  talented  wife  in  London.  Miss  Un- 
sell states  that  she  is  comfortably  located 
in  her  cozy  office  on  Wardour  St. —  the 
"  Film  Row  "  of  London.  Her  only  worry 
is  that  of  wading  through  the  avalanche 
of  original  stories  sent  in  by  future  Ber- 
nard Shaws.  Most  of  their  stories  are 
better  constructed  than  are  originals  at 
home,  but  the  plots,  according  to  their 
reader,  would  make  Balsac's  a  milk  diet 
for  this  sinless  generation.  Now  and  then 
a  diamond  in  the  rough  is  found,  however, 
that  is  so  good  that  it  spurs  her  to  "  carry 
on." 

Eve  goes  on  to  say  that  the  English  audi- 
ence is  a  very  critical  one.  American 
pictures  predominate  and  are  well  received. 
The  theatres  are  not  so  large  as  ours  nor 
do  they  present  such  elaborate  programs, 
and  they  charge  more.  Americans  get  a 
greater  variety  of  amusement  at  less  cost 
than  their  cousins  across  the  water,  and 
this  Miss  Unsell  thinks  is  indeed  a  feather 
in  the  cap  of  the  American  producer  and 
exhibitor. 

Miss  Unsell  is  enthusiastic  with  regard 
to  her  own  reception  in  London.  She  is 
impressed  with  the  extreme  courtesy  that 
she  has  met  with  at  all  times,  she  says, 
and  the  interviewers  have  been  extremely 
kind.  She  has  found  none  of  the  an- 
tagonism that  we  sometimes  hear  about. 
She  thinks  the  culture  of  the  people  an 
unusual  treat  —  that  even  the  shop  girls' 
diction  would  put  to  shame  that  of  many 
of  our  so-iety  matrons.  The  fair  sex 
smokes,  however,  wherever  it  happens  to 
be,  and  in  the  movies  it  is  sometimes  diffi- 
cult to  see  the  screen  —  so  dense  is  the 
haze  in  the  room. 

The  fog  is  a  problem  one  has  to  contend 
with,  according  to  Miss  Unsell.  Neither 
has  she  grown  used  to  the  rationing.  She 
reports,  mournfully,  that  home  made  bis- 
cuits are  read  about  but  never  seen,  and 
she  thinks  longingly  of  those  that  her  own 
maid  Nellie  knows  how  to  make. 

Ever  on  the  alert  to  improve  tl-e  quality  nf 
their  productions,  the  Ford  Educational  Weekly 
Magazine  has  entered  the  field  of  color  photogra- 
phy in  the  latest  release.  "  Nature's  Echoes," 
which  will  be  issued  this  week  by  Goldwyn. 


Illlllllll 


Close-ups    of  Players 


Harry  Wise  who  appears  in  the  Elsie  Tanis  feature 
"  Us    Hoys  "    a    Selznick  production 

L^ons  and  Moran  Going  East 

Eddie  Lyons  and  Lee  Moran,  known 
throughout  the  west  coast  film  colony  as 
"  the  boys,"  are  leaving  Los  Angeles,  Satu- 
day,  November  15,  for  a  thirty  to  forty- 
five  days'  stay  in  the  east,  they  having 
completed  their  Universal  contract  made 
more  than  two  years  ago.  The  last  picture 
to  be  made  under  this  contract  was,  "  Stop 
That  Wedding."  Messrs.  Lyons  and 
Moran  have  played  together  for  the  last 
nine  years  in  comedies  and  in  so  doing  have 
established  a  record  unparalleled  in  the 
history  of  the  film  industry.  During  all 
of  that  time  they  have  been  co-starred  in 
one  and  two  reel  comedies  with  the  ex- 
ception of  five  or  six  light  comedy  dramas 
of  five  and  six  reels. 


Antonio  Moreno  Gets  Invitation  to 
Mexican  Ball  Fight 

According  to  reports,  the  town  of  Tia 
Juana,  Mexico,  has  invited  Antonio  Moreno, 
motion  picture  star,  to  be  an  honorary 
guest  at  the  series  of  bull  fights  recently 
inaugurated  across  the  border.  Tony 
admits  that  he  had  the  lofty  ambition  of 
being  a  toreador  when  he  was  at  the  age 
of  fifteen  in  Spain,  but  he  has  since  learned 
to  content  himself  with  football,  tennis  and 
the  weekly  amateur  bouts  at  Vernon,  near 
Los  Angeles.  'Furthermore,  it  is  said,  he 
wants  to  know  just  which  of  the  Mexican 
chieftains  will  be  on  the  reception  com- 
mittee before  he  promises  to  attend  the 
spectacle. 


The  most  recently  enrolled  member  of 
the  Going-up  Club  is  Beatrice  Joy.  She 
took  a  ride  over  San  Francisco  with  an 
army  aviator  and  now  knows  just  what  the 
Exposition  Grounds  look  like  when  3,000 
feet  up.   

Alan  Forrest  is  responsible  for  prevent- 
ing strikers  from  stopping  the  making  of 
scenes.  As  leading  man  in  the  initial 
Sargent  production,  "  The  Forgotten  Wo- 
man," Forrest  was  at  location  on  the 
Sacramento  river  where  the  company  was 
trying  to  secure  steamer  scenes  during  the 
strike.  The  Union  delegate  was  finally 
inveigled  into  telling  the  men  to  work 
after  Forrest  had  tickled  his  vanity  by 
giving  him  a  part  in  the  picture.  There 
was  no  more  trouble  after  the  labor  official 
got  the  grease  paint  on. 


Little  Frankie  Lee  turned  the  entire 
Mary  Miles  Minter  Company  into  spasms 
of  fear  when  he  took  one  of  his  playthings 
onto  the  set.  Miss  Minter  saw  it  first  and 
a  scream  echoed  and  re-echoed  through  the 
corridors  of  sets.  Clubs  were  secured  and 
a  battle  royal  was  about  to  be  staged  when 
Frankie  pulled  the  string  and  the  mouse 
disappeared.  Nobody  even  thought  of 
spanking  him.   

The  old  Hokum  stunt  of  burj-ing  alive 
was  practiced  at  Universal  Cit\-  last  week 
by  Director  Douglas  Gerrard  uninten- 
tionally and  Monroe  Salisbury  was  the 
victim.  One  situation  of  the  "  Phanton 
Melody "  provides  that  Salisbury  shall  be 
placed  in  a  coffin  and  the  coffin  in  a  grave. 
For  convenience  and  also  for  realism  the 
tomb  was  placed  in  a  hillside  and  to  get 
a  better  perspective  Gerrard  climbed  up 
the  hill  overlooking  the  grave  while  direct- 
ing the  making  of  the  scene.  Just  after 
the  casket  has  been  placed  therein,  the  hill 
began  to  crumble,  and  down  went  Gerrard, 
hill  and  all,  covering  the  tomb  with  yards 
of  soft  earth.  The  actor  was  safely  re- 
moved but  his  make-up  was  in  bad  con- 
dition.   

Allen  Holubar  used  approximately 
80,000  feet  of  negative  film  in  making 
scenes  for  the  forthcoming  Dorothy 
Phillips  vehicle.  "Ambition."  Less  than 
10  per  cent  will  be  used  in  the  final  sub- 
j  ect. 


ROY  DEL  RUTH 


Directing 
Fox  Sunshine  Comedies 


Under  the  Supervision 
of  Hampton  Del  Ruth 


D  e  c  e m  b  er  6 ,   J  p i 9 


4125 


Bits  of  Information 


Jane  Jennings,  that  sweet  looking  little 
woman,  who  takes  such  imposingly  stun- 
ning photographs,  having  completed 
"  Women  Men  Forget "  with  Molly  King, 
is  now  hard  at  work  on  "  The  Cost,"  in 
which  Violet  Heming  is  star.  She  has 
had  to  refuse  several  other  very  enticing 

'Tors  owing  to  this  long  engagement  with 
inous  Players.   

Henry  Mortimer  has  finished  an  import- 
int  part  in  "The  Fear  Market",  a  Realart 

iluction,  and  is  vacationing  at  the 
.:nbs  Club.    Mr.  Mortimer  is  another  of 

Ne  heavies  who  often  give5  the  leading 
III  quite  a  run  for  his  money,  while  the 
:  Hence  frequently  feels  that  if  they  were 

the  heroine's  place  they  would  fall  for 
n  at  once.   

Gladys  Valerie  selected  a  certain  dress 
'  im   a   wholesale  house   the   other  day; 
irdly  had  the  dress  reached  home,  than 
~s  \'alerie  was  called  to  the  telephone, 
1  an  interested  voice  asked  whether  they 
^'ht  name  the  spring  models  that  they 
t-nded  making  from  the  one  she  chose, 
Gladys  Valerie  frocks.    Miss  Valerie, 
h  her  usual  graciousness,  replied  that 
c  had  no  objection  whatever. 


In  the  cast  of  the  first  Grace  Davidson 
ture  which  is  in  course  of  production  at 
•  Mt.  Vernon  studio,  are  Montagu  Love, 
lart  Holmes  and  Mrs.  Margaret  W'iggin, 
o  has  recently  been  playing  in  several 
Imick  productions.  Charles  Horan  is 
'ecting  the  picture. 


W  hen  David  Picker's  new  picture  house 
ens  its  doors  at  159th  Street  and  Broad- 
ly,  it  will  bear  the  name  "  Zit ",  in  com- 
ment to  the  New  York  Evening  Journal 
rimatic  critic.   

Joe  Marquis,  who  was  wounded  and 
.>sed  in  P'rance,  is  making  his  second 
ture  since  his  discharge  from  the  Army. 
r  was  seen  in  "A  Matter  of  Taste", 
I'niversal,  in  which  he  played  the  leading 
•!e  in  support  of  May  Collins,  and  is 
w  with  the  MacManus  Corporation. 


Irene  Boyle  has  recently  returned  to  the 
reen  and  will  be  seen  in  the  leading  role 


lietty  .\nil°r.'ien  who  has  b"en  engaged  to  sing 
at  tlie  Rivoli  thoitre.  Xew  York,  for  three  weeks 


in  "  Other  Men's  Shoes ",  Edgar  Lewis' 
first  picture  for  his  own  company.  Harold 
Foshay  is  also  in  the  cast. 


It's  hard  to  keep  up  with  Rod  LaRorque 
these  days.  First  he's  with  Screcncraft, 
then  American  Cinema,  then  Goldwyn,  and 
the  latest  is  Famous  Players.  We  wonder 
how  he  knows  at  exactly  which  studio  they 
arc  expecting  him,  when  he  first  wakes  up 
in  the  morning.   

\'incent  Coleman,  who  plays  the  leading 
role  in  Fox's  much  advertised  "  Should  a 
Husband  Forgive?"  has  been  engaged  for 
the  leading  juvenile  role  in  "  Partners  of 
the  Night ",  the  first  of  Goldwyn's  Emi- 
nent Authors  Productions  to  be  made  in 
the  East.  Mr.  Coleman  feels  that  he  is 
justified  in  reporting  progress.  In  "  Should 
a  Husband  Forgive?  "  he  was  a  bookkeeper 
in  the  Bank  of  England,  while  in  "  Part- 
ners of  the  Night "  he  is  a  bank  paying 
teller.   . 

"  The  Dark  Mirror  ",  Dorothy  Dalton's 
next,  will  introduce  a  new  player  to  the 
screen.  Douglas  MacPherson,  stock  lead- 
ing man  of  several  years'  training,  w' 
make  his  moving  picture  debut  as  the 
juvenile  in  this  production. 


Lilian  Hall  didn't  want  to  lea\  e  New- 
York  for  California  one  little  bit.  Only 
the  temptation  of  the  part  offered  in  Rex 


Reach's  "  Going  Some  "  tore  her  away  fr«m 
a  winter  season  near  Broadway.  But  from 
a  recent  letter,  we  rather  think  she  is  hav- 
ing a  better  time  than  she  expected.  And 
she  sa>  s  that  six  weeks  in  the  desert  is 
making  her  "  real  rough  and  Western." 
We  can't  imagine  Lillian  as  either  rough 
or  wild,  but  —  who  knows? 


Robert  Gordon  is  working  on  "  The 
Blood  Barrier ",  a  Blackton  production  by 
Cyrus  Townsend  Brady.  The  company  is 
busy  with  exteriors  just  now,  which  are 
being  taken  at  Commodore  Blackton's  old 
home  on  Long  Island. 


Winnifred  Dunn,  author  of  "The  Red 
\'iper ",  will  soon  commence  work  on  her 
next  photoplay  for  Tyrad  Pictures,  which 
general  director  Jacques  Tyrol  will  direct. 
It  is  to  be  a  six  reel  society  drama,  and 
judging  by  the  excellence  of  her  other 
productions  it  should  meet  with  unusual 
success.  There  is  an  amusing  story  told  of 
the  time  when  Miss  Dunn  \Crote  her  first 
professional  article,  of  how,  thinking  little 
of  her  own  work,  she  made  a  dozen  copies 
or  so  and  sent  them  to  as  many  papers, 
with  the  hope  that  it  might  be  accepted 
by  one  of  them.  By  return  mail,  it  is 
said,  she  received  enthusiastic  letters  of 
acceptance  from  all  of  them —  with  invita- 
tions for  more.  After  making  her  choice 
>he  extricated  herself  from  the  dilemma 
by  explaining  frankly,  and  admitting 
naively  just  how  it  had  come  about,  with 
the  result  that  she  received  even  more 
urgent  invitations  to  become  a  regular 
contributor.   

Henry  G.  Sell  has  completed  his  part 
in  "  The  Woman  in  Gray ",  the  Serico 
Production  Serial  starring  Arline  Pretty. 
The  entire  company  left  Wilkesbarre  for 
New  York  on  Wednesday  last. 


George    Lar^in    Completes  Serial 
''The  Lurking  Peril " 

T  N  a  recent  communication  from  George 
Larkin,  announcement  is  made  of  the 
completion  of  his  latest  starring  vehicle, 
"  The  Lurking  Peril,"  of  which  Mr.  Larkin 
is  the  author.  The  author  also  conveys  the 
information  that  he  intends  to  go  to  Lake- 
wood  for  about  two  weeks  where  he  will 
put  the  finishing  touches  on  his  new  fifteen- 
episode  mystcr>-  serial  and  a  five-reel  feat- 
ure, which  Mr  Larkin  describes  as  a 
thriller. 


HECTOR  V.  SARNO 

Current  Release 

"The  Right  To  Happiness"  with  Dorothy 
PhilHps  and  Rex  Beach  stories  produced  by 
Goldwyn. 

In  Production 

"Rio  Grande",  Edwin  Carewe's  production 
of  Augustus  Thomas'  story.  Playing  most 
important  role. 


Alan  Forrest 


LEADING  MAN 


''The  Forgotten  Woman'' 

p.  D.  Sargent  Productions  Co. 


4126 


Motion  Picture  News 


Pickford  in  "  The  Hoodlum  " 
Breaks  Standing  Cleveland 
Record 

E.  H.  Gcrstlc,  manager  of  Loew's  \'alcn- 
tine  Theatre,  Cleveland,  announces  that  a 
new  house  record  for  hoth  attendance  and 
receipts  has  been  established  by  the  recen^ 
run  of  the  First  National  production  ot 
Mary  Pickford  in  "The  Hoodlum." 

The  prc\ious  record  for  the  Valentine 
was  established  over  a  year  ago  by  Charlie 
Chaplin  in  "Shoulder  Arms,"  liecause  of 
the  fact  that  the  signing  of  the  armistice 
occurred  during  the  run  of  "Shoulder- 
Arms,"  Mr.  Gerstle  had  expected  this 
record  to  stand  for  all  times  on  account 
of  the  special  performances  which  he  ran 
because  of  the  Peace  Dav  celebration.- 


"  Brothers  Divided  "  Booked  For 
Loew's  Metropolitan  Circuit 

According  to  reports  t  rom  Pathe, 
"Brothers  Divided,"  latest  of  the  series  of 
Frank  Ktenan  independent  productions  for 
Pathe  distribution,  has  been  hooked  over 
the  eiuire  Metropolitan  Circuit  of  Marcus 
Loew  Theatres.  The  playing  dates  have 
not  been  definitely  selected  as  yet,  but 
probably  will  co\er  the  latter  part  of  De- 
cember. 

John  J.  Dacey,  circuit  salesman  of  the 
New  York  'Pathe  Exchange,  who  last 
week  signed  up  the  Loew  circuit  for  thi. 
entire  series  of  Harold  Lloyd  two-reel  com- 
edies, beginning  with  "Bumping  Into 
Broadway,"  also  -booked  "Brothers  Di- 
vided." 


Stage  Rehearsal  Tactics  Adopted 
For  Photoplay  Production 

Henry  Kolker  and  .^rthur  1).  Ripley,  who 
is  assisting  him  in  the  production  of  "The 
Third  Generation"  at  the  Brentwood, 
not  only  rehearse  the  players  in  each  im- 
portant scene  but  give  to  each  a  copy  of 
his  lines  that  he  may  study  his  part  as 
though  for  the  stage.  VX'ithout  this  Mr. 
Kolker  claims  it  to  be  impossible  to  secure 
the  perfect  tim'ng  of  the  action  of  the 
players  to  their  sub-titles  and  the  securing 
of  that  complete  spirit  of  each  part  upon 
which  the  director  insists. 

As  a  consequence  of  this  thorough  prep- 
aration it  is  said  that  several  long  scenes 
are  being  shot  in  which  the  drama  and 
story  are  perfectly  carried  to  the  climax 
withotn  recourse  to  a  single  close-up. 


Film  Specials  Announces  Release 
on  Dec.  1  of  "Jolly  Comedies" 

Film  Specials  announces  that  "  their 
series  of  comedies  will  be  ready  for  re- 
lease December  1."  The  new  comedies  will 
be  titled  "  Jolly  Comedies."  The  first  re- 
lease will  be  "  The  Nut  Crackers,"  in  two 
reels,  produced  by  G.  M.  Anderson,  featur- 
ing Ben,  Turpin,  and  directed  by  Jess 
Robbins. 

The  second  release  will  be  called  "  Nep- 
tune's Step  Daughter,"  in  two  reels,  pro- 
duced by  the  Macdon  Pictures  Corporation, 
featuring  (iertrude  Selby,  and  directed  by 
Frank  P.  Donovan.  These  will  be  sold  on 
the  state  rights  market,  according  to  the 
Film  Specials  report. 


First  Syd  Chaplin  Paramount  Art- 
Craft  Comic  Written  by  Star 

Sydney  Chaplin,  producing  star  of 
Famous  Players-Lasky  Corporation,  an- 
nounced this  week  the  title  of  his  first 
comedy  production  under  his  new  million 
dollar  coiuract.  It  is  "  One  Hundred  Mil- 
lion," from  a  story  by  the  screen  btar 
himself. 

With  his  advent  into  the  author's  field, 
Mr.  Chaplin  further  demonstrates  his 
versatility,  as  he  is  the  star,  producer,  di- 
rector and  author  of  this  his  first  Para- 
motmt-Artcraf t  production. 

The  company  is  said  to  be  now  busy 
filming  interiors  at  the  Jasper  Hollywood 
studios  where  Syd,  in  the  role  of  a  wielder 
of  the  shears,  is  reported  to  be  trying  to 
figure  out  how  to  beat  the  forthcoming 
raise  in  tonsorial  prices  by  working  at  the 
trade  on  a  barber  shop  set. 


"  The  Breath  of  the  Gods  "  Will 
Have  Elaborate  Settings 

The  technical  department  at  Cni\crsal 
City  received  instructions  from  President 
Carl  Laemmle  to  spare  no  effort  or  expense 
in  making  "The  Breath  of  the  Gods,"  T>uro 
Aoki's  first  starring  \ehicle. 

Accordingly,  nearly  50  different  sets  were 
erected  at  Universal  City  for  Miss  Aoki's 
initial  feature,  and  as  many  more  outside 
locations  were  utilized  in  completing  the 
photodram.a. 

Rollin  Sturgeon  directed  the  production, 
and  in  the  cast  are  Barney  Sherry,  Stan- 
hope Wheatcroft,  Arthur  Carew,  Ethel 
Shaiuion,  Pat  O'AIalley  and  M.  Seki. 


Practical  Wisdom 

The  chief  function  of  the  commercial  film  Laboratory  are  to  make  "Quality  Prints"  and 
render  "Prompt  Service."    Any  Laboratory  which  cannot  supply  both  is  not  functioning. 

The  Republic  policy  is  for  Quality,  our  physical  and  financial  resources  are  for  Service. 
The  use  of  modem  machinery — the  finest  raw  material  and  chemicals  obtainable  plus  our 
expert  human  element  insure  Quality.  Our  desire  and  willingness  to  please  insure  Service. 

If  you  are  not  now  getting  "Quality  Prints"  plus  "Prompt  Service"  you  had  better 
let  us  know  and  we  will  immediately  transform  these  words  into  deeds. 

REPUBLIC  LABORATORIES,  INC. 

729  Seventh  Avenue,  New  York 

Bryant  7190  ' 


I  >  c  c  c  111  b  I-  r  6  .  1919 


■\\17 


Equipment  Service 


iiiiiiiiiiiii 


Red  Cross  Institute  Trains  Cripples  to  Become 
Skilled  Projectionists. 

By  Henry  Braxton 

WHEN   the  Red  Cross  Institute  tor  Crippled  and  I)i>aMe(i 
Men   announced  about  a  year  ago   to  the  motioii-piciiiri 
industry  that  it  was  prepared  to  train  cripples  to  liecome  skilful 
projectionists  the  project  was  looked  upon  hy  cxhihitors  and 
producers  in  the  light  of  an  experiment.    To-day  it  is  an  estali- 
lished  fact  for  the  Institute  has  graduated  from  its  classes  42 
disahled  men  who  are  now  earning  an  average  of  $35  per  week 
in  the  city's  theatres  as  Hcensed  operators.    The  first  graduate 
of  the  class  whose  arm  was  shattered  in  a  munition  factorv 
accident  was  equipped  for  a  joh  as  projectionist  in  a  two  months' 
iDurse  and  sent  out  to  work  for  a  largo  film  exporting  house  ai 
J*)  Seventh  avenue  at  an  initial  salary  of  $3.^  per  week.  Thi> 
man  who  little  realized  that  he  would  ever  he  ahlc  10  get  hack 
(>n  the  pay-roll  after  his  accident  is  now  earning  $65  weekly  with 
I  good  future  in  prospect. 
Soon  after  .\merica  entered  the  war  several  far-seeing  men 
nd  women  realized  the  need  of  providing  training  for  the  cripples 
I  industry,  so  that  the  experience  thus  gained  might  serve  as 
.1  hasis  for  the  re-education  of  the  returned  disaMed  soldier. 
The  enthusiastic  efforts  of  these  persons  resulted  in  the  cstab- 
':>hing  in  New  York  City  of  the  Red  Cross  Institute  for  Crippled 
nd  Disabled  Men  under  the  auspices  of  the  American  Red  Cross. 
\fter  the  Institute  had  been  under  way  for  sometime  and  had 
lund  positions  for  hundreds  of  the  city's  cripples  it  was  reali/ed 
that  crippled  labor  could  supply  the  demand  for  skilled  operators 
that  resulted  from  the  heavy  drafts  upon  the  ranks  of  industry 
made  by  the  war.    Accordingly  a  class  of  motion-picture  operat- 
ing was  established  with  James  R.  Cameron  as  instructor. 

The  choice  of  motion  picture  projecting  as  a  trade  for  cripples 
was  based  on  the  knowledge  that  it  was  one  of  the  growing 
trades,  that  in  England  and  France  the  cripple  had  made  good 
as  a  projectionist,  that  the  wages  were  good,  the  working  con- 
ditions were  favorable  and  that  almost  any  man  with  both  hands 
intact  could,  with  a  course  of  study  of  al)out  two  or  three  months 
of  duration,  acquire  sufficient  knowledge  to  enal)lc  him  to  take 
charge  of  the  machines  in  an  operating  booth. 

Most  of  the  first  pupils  to  enroll  were  leg  cases,  eitiicr  paralysis 
or  amputation.  They  had  to  support  themselves  while  learning 
but  they  were  industrious  and  knew  that  the  rr.astcry  of  this 
trade  would  keep  them  forever  from  depending  upon  their  rela- 
tives or  the  public  for  support  or  from  begging  on  the  streets 
as  so  many  cripples  are  doing  to-day.  Out  of  the  total  of  45 
men  enrolled  during  the  year  only  three  men  were  found  imfif.cd 
:  ir  the  trade.  The  rest  have  passed  the  city  examinations  for 
renses  and  are  all  holding  good  jobs. 

The  course  of  study  in  the  motion-picture  operating  class  in 
the  Red  Cross  Institute  is  designed  to  be  as  thorough  as  possible. 
The  pupil  receives  training  in  (a)  elementary  electricity,  (b)  the 
pplication  of  electricity  to  an  arc  lamp,  (c)  the  construction, 
ire  and  use  of  electrical  appliances,  such  as  transformers,  mer- 
'iry  arc  rectifiers,  rheostats,  motor  generators,  storage  hatterus, 
c.  Cd)  optics-construction  of  lenses,  (e)  theory  of  I'ght,  (f) 
instruction  and  care  of  projeting  mahines.  (g)  )  handling,  care 
r.d  repairing  of  films. 

The  aim  of  the  course  is  not  only  to  fit  a  man  to  take  the  city 
examination  for  a  license,  but  to  give  him  a  good  working  knowl- 
edge of  actual  projection.  He  must  make  a  certain  grade  in  his 
v.ork  both  in  theory  and  practice  before  the  Institute  permits 
him  to  apply  for  his  license. 

The  equipment  at  the  disposal  of  the  students  in  the  Institute 
was  generously  loaned  by  the  Nicholas  Power  Company,  the 
Precision  Machine  Companv,  th'>  I'nited  Theatre  Equipment  Cor- 
poration through  its  president,  Mr.  Hallberg,  Mr.  William  Fox 


./  I nstntitiiuj  Disabled  So!dicrs  in  I'lr  Science  of  Projecti(  n 

and  others.  It  is  \alued  at  $9,(100  and  consists  of  e\erything 
necessary  to  a  mastery  of  the  art  of  projection. 

The  equipment  includes  the  following:  Power's  Motor  Driver 
Projection  Machine,  Simplex  Machine  inslalled  in  asbestos  booth, 
.•\cme  Portal)le  Machine  equipped  with  mazda  lamp,  Cosmograph 
Portable  Machine  with  pencil  arc,  Halli)erg  Motor  Generator, 
Hallberg  Economizer.  Hallberg  Regulator  for  mazda  lamp,  Step- 
Up  and  Step-Down  Transformers,  Rheostats,  Mercury  Arc  Recti- 
fier, Stereopticons,  distributing  board  fitted  with  the  various 
house-wiring  systems,  ammeters  and  \oltmeters,  \arious  makes 
ot  screens,  film  measuring,  cleaning  and  rewinding  machines. 

The  producer,  manufacturer  and  exhibitor  in  the  motion-pic- 
ture industry  is  urged  to  cooperate  with  the  Red  Cross  Institute 
calling  upon  its  employment  bureau  for  cripples  who  can  fill 
the  jobs  that  they  have  to  offer,  and  I)y  bringing  to  the  attention 
of  any  disabled  man  of  their  acquaintance  the  opportunity  that 
awaits  the  cripple  by  learning  a  good  trade,  free  of  cost,  at  the 
Institute.  It  is  only  h\  giving  the  cripple  a  chance  to  prove  his 
worth  tTiat  we  can  in  some  measure  atone  for  the  injustice  to 
him  in  the  past. 


A  New  Department  Suggested 

R.  Spedden  : 

I  would  like  to  suggest  an  addition  to  the  Projection  Department 
of  the  NEWS.  Why  not  give  the  exact  footage  on  films  as  they 
are  released.  The  exchange  doesn't  tell  us  the  number  of  feet 
hence  the  pi ojectionist  does  not  know.  If  he  did  know  he  could 
figure  out  ahead  of  t'me  how  long  the  show  would  he  and  how 
to  space  the  reels  so  as  not  to  rush  one  part  of  the  show  and  slow 
up  the  other. 
.■\nswf.k  ■ 

A  good  idea,  perhaps,  but  is  it  workable?  Some  of  the  smaller 
theatres  get  60  to  90  day  films.  Thus  if  the  exact  footage  was 
given  at  the  time  of  release,  the  projectionist  would  find  it  neces- 
sary to  look  back  through  four  to  eight  issues  to  find  the  list  con- 
taining the  feature  he  is  to  run.    Would  he  do  that? 

However,  we  are  not  killing  the  idea  but  are  passing  it  on  to 
reader-.  If  enough  of  them  reply  in  favor  of  it  and  it  is  found 
that  the  suggestion  can  be  worked  through  the  producers  and 
exchanges  the  NEWS  will  pn;  it  into  practice. 


4128       (E(|uipment  Service) 


Motion  Picture  News 


Let's  Call  This  Question  Settled 

WALUO,  Sioux  Falls,  S.  Dak.,  writes: 
•  I  see  that  different  projectionists  are  having  quite  a  time 
trying  to  place  the  blame  for  punch  marks.  Some  blame  the 
small  town  man  and  others  the  city  man.  I,  myself,  think  that 
is  about  an  even  break,  as  I  have  seen  it  done  in  both  small  and 
large  towns.  But  why  try  to  put  the  blame  on  one  or  the  other. 
If  these  men  that  are  trying  to  place  the  blame  would  put  as 
much  of  their  time  into  trying  to  help  stop  it,  they  would  be 
doing  some  good.  As  far  as  who  is  the  better  man,  tlie  small 
town  or  city  man?  I  can  show  you  some  real  good  men  in  small 
towns  and  some  in  cities.  There  are  also  some  very  poor  pro- 
jectionists in  both.  Some  who  would  make  better  street  sweepers 
than  they  do  projectionists. 

It  is  up  to  the  film  exchanges  to  put  their  shoulder  to  the 
wheel.  Without  their  lielp  punching  will  go  on  as  before.  To 
date  I  have  not  seen  where  any  exhange  has  sent  out  any  litera- 
ture to  managers  or  projectionists  to  try  and  stop  punching. 

Another  thing  that  the  projectionist  is  doing  is  that  when  he 
works  out  some  little  attachment  for  the  machine  or  has  an 
automatic  stop  on  his  rewind,  that  he  has  figured  out  himself, 
he  usually  "  hogs  "  his  idea.  How  much  better  it  would  be  if  he 
would  pass  it  along  to  the  next  one  so  as  to  help  out  some  man 
who  has  not  been  able  to  remedy  similar  trouble. 

It  is  time  that  the  large  and  small  town  men  throw  up  the 
sponge  and  pull  together  for  the  good  of  the  game.  Send  in 
your  little  helps  to  the  Projectionist  Department  where  others 
can  get  the  same  good  of  them  that  you  do.  Don't  be  afraid 
that  someone  will  laugh  at  your  ideas.  True,  there  is  always 
someone  that  will  "  crab,"  but  let  them  "  crab."  Where  would 
you  be  to-day  if  you  could  not  get  help  when  you  needed 

Sure,  I  expect  some  "know-it-all"  to  have  a  come-back  to  this 
letter,  but  let  him  come  if  he  can  show  us  where  he  never  needed 
help  we  will  have  to  get  a  glass  case  for  him. 

Another  thing  t'hat  I  think  we  have  all  noticed  of  late  is  the 
way  film  is  scratched.  It  seems  that  the  projectionist  is  forgetting 
that  these  scratches  look  bad  on  the  screen.  Also  that  as  the  film 
gets  older  and  the  scratches  fill  with  dirt  that  they  show  up  more 
on  the  screen.  It  is  time  that  more  care  is  given  to  the  film  all 
around.  The  waxing  that  is  done  in  some  of  the  exchanges  is  a 
crime.  They  might  as  well  take  and  hold  a  piece  of  wax  on  top 
and  bottom  and  let  it  go  through  that  way.  Oil,  you  will  notice, 
is  generally  found  on  the  Icft-hnd  side  of  the  film,  as  you  look  at 
it  when  running  through  the  projector.  Where  does  it  come  from? 
Most  of  it  finds  its  way  out  of  the  intermittent  movement  and  on 
ti-  the  star  shaft.  From  there  to  the  sprocket  and  then  is  thrown 
on  to  the  film.  Also  it  comes  out  of  the  upper  and  lower  sprocket 
bearings  and  then  to  the  sprocket,  then  on  the  film.  Keep  these 
sprockets  clean  and  free  from  oil.  Also  keep  the  fire  valves  and 
your  aperture  plate  clean.  These  are  common  faults  that  one  will 
find  wherever  you  go.  Half  of  the  projectionists'  troubles  come 
from  dirty  machines.  Keep  them  clean,  and  with  the  type  of 
projector  with  outside  gears,  wash  them  out  good  and  clean  once 
a  month  and  cover  the  head  at  night  with  a  piece  of  cloth ;  then 
notice  the  difference  in  the  life  of  your  gears. 

Remember  that  oil  and  dirt  together  make  a  mighty  poor  lubri- 
cant. But  for  a  better  grinding  compound  that  will  cut  the  life  of 
your  gears  in  half,  I  have  seen  men  use  stick  graphite  on  gears 
and  never  think  of  washing  them  out.  The  result  is  that  it  is  no 
time  before  they  have  to  put  in  a  new  set  of  gears.  Every  time 
that  the  house  is  swept  out  there  is  a  lot  of  dust  raised  that  has  a 
way  of  getting  through  the  portholes  and  settling  on  the  machines. 
This  mixed  with  the  oil  does  the  damage.  Take  and  ptit  a  little 
oil  on  the  end  of  your  finger  and  rub  your  thumb  on  it  and  you  will 
see  how  nice  and  smooth  it  is.  Then  take  and  sprinkle  a  little 
dirt  on  and  rub  your  thumb  over  it  and  see  how  gritty  it  is. 

Comment  : 

You  have  "  hit  the  nail  on  the  head  "  with  your  suggestion  for 
improving  general  projection  conditions.  Only  by  passing  around 
all  stray  ideas  can  the  average  of  projection  be  bettered.  A  vis- 
itor can  seldom  go  into  a  projection-room  without  seeing  a 
device,  a  hook-up,  a  scheme  of  control  or  some  such  idea  that  is 
new  to  him.  If  the  originator  of  the  idea  would  only  make  a 
sketch  of  it  or  describe  it  sufficiently  so  that  a  drawing  can  be 
made,  a  good  many  thotisands  of  projectionists  instead  of  a  few 
would  benefit  from  it. 

As  one  example  —  consider  the  automatic  change-over  scheme. 
There  is  a  constant  demand  from  men  —  especially  those  in  the 


smaller  towns  —  for  simple  cheap  methods  of  changing  over.  Yet 
few  ideas  on  this  topic  are  received  and  printed. 
What  is  the  reason? 

We  believe  it  is  due  to  a  belief  (in  tHe  part  of  inventor  that  no 
one  would  be  interested  in  the  particular  system  he  has  devised 
and  put  together.  Of  course  this  attitude  is  wrong.  Kven  though 
your  idea  is  the  same  as  a  number  of  others  are  using  it  is  still 
of  great  interest  to  thousands  of  men  in  states  many  miles  from 
yours. 

For  some  time  now  we  have  been  publishing  letters  from  both 
small  town  and  big  town  projectionists.  At  first  you  may  have 
noticed  how  one  side  put  every  scrap  of  blame  on  the  other  fac- 
tion. Then  as  time  went  on  and  champions  of  both  sizes  of  towns 
became  aware  that  people  are  much  the  same  whatever  the  popu- 
lation of  their  burg  the  language  became  slightly  less  violent  until 
at  the  present  time  the  writers  are  dividing  the  blame.  Which  is 
(luitc  the  right  thing  to  do.  As  we  have  so  often  said  in  these 
columns,  there  is  as  much  damage  done  to  films  in  one  town  as 
another.  The  town  doesn't  cause  the  harm  —  it's  the  man  in  the 
town. 

Neither  does  the  wage  paid  the  man  determine  his  ability  —  at 
least  not  in  the  majority  of  cases.  Unfortunately  in  many  in- 
■stances,  the  small  town  man  is  still  receiving  the  wages  of  1910, 
even  though  his  own  knowledge  and  competency  has  been  added 
to  until  it  is  the  equal  of  his  city  brother.  If  the  small  town  man 
"  gets  down  on  himself  and  his  profession  "  because  of  these  con- 
ditions, he  is  liable  to  let  his  work  get  sloppy  and  unfinished.  But 
this,  we  believe,  is  not  the  usual  happening.  As  a  general  rule 
the  small  town  man  gets  his  educatio^i  in  or  near  his  home  town 
—  and  it  is  a  mighty  good  education  too  —  then  leaves  and  takes 
up  projecting  in  a  city,  with  a  naturally  increased  labor  scale. 
Others  prefer  to  remain  at  home,  even  though  the  remuneration 
is  less,  because  of  the  fact  that  relatives  or  acquaintances  are  of 
more  value  to  them  than  more  pay.  Thus  we  have  the  good  men, 
both  in  the  city  and  in  the  country  —  and  there  is  no  difference 
between  them. 

Frankly,  we  do  not  know  what  will  be  the  next  move  of  the 
Exchange.  We  hope  that  they  have  reached  the  apex  of  poor 
inspection  and  treatment  of  film.  But  that  is  merely  a  hope. 
Through  experience  we  have  found  that  it  is  impossible  to  do 
business  with  the  Exchange  Manager  direct  or  with  the  man  over 
him.  Those  over  him  seem  to  take  no  interest  in  the  routine  of 
the  Exchange  and  invariably  lake  the  word  of  the  Exchange  Man- 
i'.ger  in  preference  to  the  word  of  a  disinterested  person.  There 
seems  to  be  but  one  thing  to  do  and  that  is  to  go  on  as  we  have 
been  going  on  the  past  few  years,  doing  what  we  can.  When  a 
bad  case  of  mutilation  or  inspection  is  called  to  our  attention  we 
take  it  up  with  the  Exchange.  Maybe  promises  of  better  work  are 
made;  more  often  nothing  is  heard  from  the  protest.  But  sooner 
or  later  the  truth  must  sink  in,  even  in  the  most  ivory  of  heads, 
and  when  that  happens  we  all  know  that  Exchanges  will  be  some- 
thing else  than  a  mere  shipping  point. 

Some  time  ago  the  w-riter  of  the  foregoing  letter  sent  us  a 
sketch  of  an  oil  protector  for  the  Simplex  machine.  We  submit- 
ted the  sketch  to  the  Precision  Machine  Company  and  in  due 
time  received  a  reply.  The  illustration  was  made  to  accompany 
the  description  and  everything  was  read}'  for  printing  when  the 
printers'  strike  materialized.  Now  all  the  printed  matter  and  cuts 
are  at  the  printer's  and  cannot  be  reached.  Regretfully  we  must 
withhold  this  story  until  better  times.  As  it  is,  the  NEWS  has 
dope  well  to  get  out  a  Projection  Department  in  each  issue,  even 
though  the  material  contained  in  it  has  not  always  been  up  to  our 
usual  standard.  All  we  can  say  is  "  Watch  for  the  first  few- 
issues  when  we  return  to  our  larger  size,"  which  we  hope  w'ill  be 
soon.  There  are  several  articles  coming  that  will  be  of  value  to 
eveoone.    And  they  are  but  the  beginning  of  many  more. 


N.  A.  M.  L.  Slides 

W.  Lane,  Humble,  Texas  — 

Where  can  I  get  a  slide  for  the  N.  A.  M.  L.? 

REPLY  : 

Write  to  Mr.  Chas.  Dorr,  41  Sargeant  street,  Winthrop.  Mass., 
enclosing  30  cents  and  your  membership  number.  Mr.  Dorr  is 
not  a  professional  slide  maker  but  carries  on  quite  a  business  in 
slides  as  a  side  line.  A  large  number  of  members  have  availed 
themselves  of  Mr.  Dorr's  offer  and  without  exception  have  been 
well  pleased  with  his  product. 


^December  6  ,   i  9  i  9 


(Equipment  Service) 


National  Anti-Misframe  League  Pledge 

AS  a  motion  picture  operator  i<ho  has  the  hilerest  of  his 
A  profession  at  heart  and  is  'willing  to  assist  wt  eliminating 
same  of  the  evils  practised  in  the  operating-room.  I  promise 
that  I  zi/ill  to  the  best  of  mv  ability  return  films  to  the  exchange 
in  first  class  condition.  Furthermore,  I  ifiV/  zohen  it  becomes 
necessar\  remed\<  all  misframes.  bad  patches,  etc.,  tluit  may  be 
in  the  film  ic/iiV/i  /  receire  and  in  this  miy  co-operate  with  my] 
brother  operators  and  gize  greater  plectsure  to  those  who  make 
up  the  motion  picture  audience  b\  showing  films  that  are  free 
from  such  defects.  J  also  promise  that  I  will  not  make  punch 
marks  in  film,  and  when  film  is  received  by  me.  -with  punch  holes. 
I  will  notify  the  exchange  to  that  effect  so  that  they  may  tuw 
their  efforts  to  correct  this  evil. 


Honor  Roll 

Chas.  K.  Gordon   Winchester,  Ind. 

W.l'iim  F.  Egier   lo'a.  Wise. 

H    W  Boynton  Westbrook,  Miine 

R  J.  Ho  loyel    Chicigo,  III. 

J  Gordon  Fowler   Lo:k  Haven,  Pa. 

Harry  A.  Vogel  Portsmouth,  Ohio 

R  T.  Nelson   St.  Petersburg,  Fla. 

Chas.  H.  Kant  r  ^  ^^'Ji'^^J',' 

Ira  Henderson  Bluefield,  W.  Va. 


( 1 190) 
(11321 

(11961 

fll37' 
(1158) 


Blank  for  New  League 
Members 

Member's  name  

Home  address  

Name  of  theatre  where  employed  

Address  of  theatre  and  name  of  manager  


Formula  For  Shutter  Positions 

L.  G.  No.  1180; 

How  far  from  tlie  Ions  should  the  shutter  be  set  according  to 
the  distance  of  ihc  screen,  to  prevent  flickering? 
Ri  i'i.v : 

This  question  is  a  bit  vague  but  we  believe  we  know  what  the 
writer  means.  He  wants  to  know  what  the  rule  is  (if  there  is 
Fuch  a  rule)  by  which  a  man  can  set  his  shutter  a  certain  number 
of  inches  from  the  lens  with  a  certain  throw  in  feet. 

We  have  never  heard  of  a  positive  rule  of  this  sort.  With 
the  optical  system  as  flexible  as  the  one  now  in  use,  the  formula- 
tion of  such  a  rule  wouhl  be  an  exceedingly  difficult  task. 

The  shutter  is  usually  and  best  set  ac  ording  to  local  conditions 
as  they  exist.  By  this  we  mean  that  the  shutter  can  be.  t  be  set 
after  the  projector  is  installed  and  the  remainder  of  the  optical 
system  adjusted. 

After  the  projector  is  in  place,  the  arc  is  struck  and  the  lamp 
hou.-se  moved  back  or  forth  until  the  right  sized  spot  is  obtained 
on  the  aperture  plate.  Of  course  the  film  will  not  have  been 
threaded.  Then  by  propping  open  the  fire  shutter  the  screen  will 
be  illuminated  with  a  clear  field.  With  the  projection  room  dark 
ii  will  be  possible  to  sec  clearly  the  beam  of  light  as  it  leaves  the 
front  element  of  the  objective.  At  a  point  a  few  in~hes  from 
this  front  element  the  beam  will  come  to  a  "neck"  or  will  narrow 
down  to  its  smallest  diameter,  from  which  point  it  again  diverges 
to  the  screen.  This  point  of  narrowest  diameter  is  the  proper 
place  for  the  shutter. 

By  placing  the  shutter  here  it  will  be  possible  to  cut  down 
the  width  of  the  intercepting  blade,  thereby  saving  light.  This 
point  is  generally  called  the  "  aerial  image." 

Now,  it  may  be  possible  by  the  use  of  higher  mathematics  and 
optical  laws  to  figure  to  a  fraction  of  an  inch  where  the  "aerial 
image "  will  be  formed  but  so  far  such  figures  have  not  been 
published. 

In  some  theatres,  conditions  are  abnormal  causing  the  "  aerial 
image  "  to  be  placed  12  to  15  inches  from  the  front  element  of 
the  lens.  When  this  occurs  the  projectionist  can  do  one  of  two 
tilings:  compromise  or  buy  a  shutter  shaft  extension  from  manu- 
facturers. If  he  can't  aflford  the  slight  extra  cost  of  the  extension 
he  usually  runs  his  shutter  as  far  out  on  the  ."^haft  as  is  allowable 
oud  lets  it  go  at  that. 


An  Excellent  Booklet 

ONCE  in  a  while  a  manufacturer  will  prepare  a  bulletin  or 
booklet  which  carries  real  information,  but  the  majority  of 
such  literature  is  practically  worthless  to  the  prospective  pur- 
chaser and  user. 

There  is  no  reason  why  business  literature  cannot  be  written 
from  the  viewpoint  of  the  man  who  ultimately  will  use  the 
equipment  hut  few  writers  have  seemed  to  realize  this  fact.  It 
is  not  enough  to  fill  a  certain  number  of  pages  with  text  matter, 
illustrations  and  diagrams.  Statistics  either  in  column  form 
or  in  paragraphs  are  at  their  best,  uninteresting.  But  when 
facts  are  gathered  together  in  a  coherent  story,  cverj-  paragraph 
of  which  teaches  and  instructs  while  maintaining  interest,  tlic 
firm  publishing  the  material  has  produced  a  work  of  real  value 
to  itself  and  industry. 

The  new  booklet  "Weather  —  and  the  story  of  how  it  is  manu- 
factured," issued  by  the  Carrier  Engineering  Corporation,  is  one 
of  the  few  pieces  of  business  literature  which  come  up  to  the 
standard  set  above. 

In  this  book  the  story  of  manufactured  weather  is  told  in 
such  a  way  that  a  novice  can  understand  it  and  what  is  more 
important,  apply  the  principles  to  his  own  business. 

Several  motion-picture  laboratories  have  already  installed  the 
system  of  air  conditioning  treated  in  this  book.  Exchanges  are 
coming  to  see  the  advantages  of  keeping  the  moisture  content 
of  the  air  in  film  storage  vaults  at  the  best  figure  for  the  year 
around.  Even  the  best  theatres  are  becoming  educated  to  the 
possibilities  of  scientific  air  treatment. 

For  these  reasons  we  are  suggesting  to  laboratory  and  exchange 
managers  and  theatre  owners  that  they  request  a  copy  of  this 
book  on  "W^eather."  It  will  be  well  worth  their  while  to  learii 
the  facts  making  up  the  book. 


Change  in  Frequencies 

"  Ohio  "  asks  : 

Can  a  60  ampere  Ccmpensarc  be  used  on  25  or  40  cycles?  If 
it  cannot,  what  is  the  reason  ? 
.'\nswer  : 

Perhaps  you  may  have  noticed  that  when  buying  alternating 
current  machinery  or  devices  the  foremost  question  as  asked  by 
the  manufacturer  is:  "What  is  your  frequency?"  This  would 
indicate  that  the  number  of  cycles  play  an  exceedingly  important 
part  in  a.  c.  apparatus,  which  is  true. 

You  may  also  have  noticed  that  for  a  device  of  the  same  capac- 
ity and  voltage,  the  size  varies  inversely  as  the  frequencies.  That 
is,  a  AO  cycle  outfit,  s^  for  example,  a  transformer  would  be 
larger  than  a  60  cy^Ie,  and  one  of  25  cycles  still  larger  than  the 
40  cycle  cqnipm^nl  The  reason  for  thi.s'  increase  is  mostly  in 
the  weight  jji^tne  iron  cere. 

As  the'^alternating  current  passes  through  the  turns  of  wire 
wound  around  the  iron  core  the  iron  is  magnetized  and  sets  up 
a  magnetic  field.  This  cause;  a  sort  of  back  pressure  effect  in 
the  conductors  and  limits  the  flow  of  current.  Now  the  amount 
of  iron,  or  as  it  is  more  often  referred  to,  the  cross  section  is 
settled  upon  to  a  certain  extent  by  the  frequency  of  the  circuit 
on  whi?h  it  is  to  be  used. 

To  save  weight  and  cost  this  cross  section  is  cut  down  to  as  low 
p.  figure  as  possible  and  still  give  results  without  over-heating. 

If  this  same  device,  we  will  assume  it  is  a  Compensarc  made 
for  60  cycles  —  should  be  connected  to  a  40  cycle  supply,  it  would 
be  foimd  that  the  iron  was  not  sufficient  to  provide  the  required 
"  back  pressure  "  and  more  than  normal  current  would  flow.  In 
some  instances  this  abnormal  current  would  burn  out  the  device, 
but  at  least  it  would  make  itself  evident  by  unusual  heating  of  the 
core  and  case. 

For  purposes  of  illustrations,  the  reduction  in  frequency  can  be 
likened  to  a  gradual  approach  toward  direct  current.  And  every- 
one knows  what  happens  when  inductive  apparatus  is  connected 
to  a  source  of  d.  c. 


4130 


(Equipment  Service) 


Motion  Picture  News 


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Newman  Redecorates  Royal  Theatre  Without 
Interference  to  Patrons 

THE  Royal  Theatre  at  1020  Main  Street,  Kansas  City,  is  at 
present  in  a  condition  comparable  to  the  task  of  entirely 
rcaking  a  bed,  even  to  changing  the  mattress,  without  disturbing 
the  occupant.  The  house  is  being  remodeled  and  redesigned 
throughout,  yet,  impossible  as  it  may  seem,  performances  are 
going  on  all  the  time  just  the  same.  The  seating  capacity  is 
being  enlarged  200  seats.  Although  the  work  is  not  yet  near 
completion,  some  of  the  more  complicated  portions  of  the  work 
have  been  finished. 

The  Royal  ranks  to-day  with  the  "best  houses"  and  is  in  no 
way  in  the  ranks  of  the  "  has  beens,"  although  it  is  not,  of 
course,  five  years  ahead  of  the  limes  as  it  was  when  built  by 


Frank  L.  Newman.  The  owner  has  determined  that  the  theatre 
should  have  the  latest  equipment  in  lighting  and  mechanical  ef- 
fects in  connection  with  the  scenic  productions  that  are  to  be  used 
with  the  photoplays,  and  a  beautiful  and  costly  interior  that  will 
render  the  Royal  —  and  Royal  is  a  fitting  name  —  one  of  the 
finest  and  co&tlicst  and  most  exquisite  of  the  smaller  theaters  in 
the  country. 

The  floors  have  been  changed  to  select  oak  polished  and  all 
chairs  are  to  be  of  the  latest  make.  The  balcony  loge  floors  have 
been  re-stepped,  improving  the  lines,  and  the  floor  work  is  laid 
over  solid  concrete.  Marble  wainscotes  are  to  be  used  every- 
where for  beauty  and  cleanliness.  This  marble  has  been  littlt 
used  in  this  city  and  was  adopted  for  its  soft  blending  texture 
and  color. 

The  main  auditorium  and  stage  are  entirely  redesigned,  the 
new  interior  being  in  the  Adam  pattern,  and  the  paneling  of  the 
ceiling  in  the  center  will  be  handled  in  the  richest  manner.  The 
lighting  effects  will  be  as  complete  as  those  of  the  Newman,  also 
owned  by  Frank  L.  Newman  and  said  to  be  the  most  gorgeous 
in  the  United  States  in  that  respect. 

The  layman  would  not  be  impressed,  perhaps,  with  the  detail 
that  to  obtain  the  effects  desired  100  svvitches  and  50  dimmers  are 
required. 

The  stage  will  be  reconstructed  to  accommodate  electrical  and 
mechanical  changes.  The  orchestra  will  be  increased  to  sixteen 
musicians  and  the  organ  will  be  enlarged. 

The  women's  room  will  be  redsigned  in  the  Colonial  period  and 
the  men's  room  will  be  in  Flemish  treatment.  The  nursery  and 
play  rooms  will  be  entirely  done  over  as  well. 

Magnificent  new  draperies  are  being  designed  to  correspond 
with  the  interior,  which  will  be  a  Polochromatic  blending  of 
colors  with  old  ivory  and  antique  gold.  Special  electric  light 
fixtures  are  being  designed  in  polychrome  coloring.  The  work  is 
being  rushed  as  far  as  possible,  in  order  not  to  interfere  with 
the  comport  of  the  theater's  patrons. 


C.  A.  L.  says :      Another  Man  Pledges 

I  wish  to  put  in  my  application  to  become  a  member  of  the 
National  Anti-Misf rame  League.  I  have  been  a  projectionist 
for  about  four  years  and  have  always  tried  to  keep  my  film  in 
as  good  shape  as  possible  and  am  pretty  sure  that  all  my  film 
leaves  in  better  shape  than  it  came  in.  I  do  not  use  a  punch  and 
never  have. 

I  never  have  had  any  real  trouble  with  my  machines.  We  use 
the  Powers  6.A  and  they  are  in  good  shape.  I  always  remedy 
all  misframes  and  bad  patches. 


0  e  c  e  m  b  e  r  6  ,  1919 


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Pacific  Coast:  C.  A.  Metcalfe,  San  Francisco,  Cal. 

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Some  Letters  from  Readers 

CK.  GORDON,  Winchester,  Ind.,  has  this  to  say: 
•    I  am  a  small  town  operator  and  I  would  like  to  join  the 
X.  A.  M.  L.  if  you  take  on  other  than  union  men. 

I  have  been  reading  in  the  A  ews  each  week  about  the  X.  A. 
M.  L.  and  the  part  it  is  playing  in  the  treatment  of  films.  And 
I  know  it  is  doing  good  because  I  receive  better  films  when  they 
have  an  N.  A.  M.  L.  tag  on  them  than  when  they  don't.  I  believe 
as  Mr.  Garvin  and  your  corresponding  Christopher,  because  we 
receive  our  pictures  just  as  soon  as  the  large  houses  in  the  city 
get  through  with  them,  and  ihej'  nearly  always  have  punch 
mar1<s  in  them. 

I  am  enclosing  two  pieces  of  film,  one  of  17  pictures  and  15 
punch  marks.  (This  was  at  the  beginning  of  part  four.  Why  did 
they  need  it  there?)  and  the  other  of  18  pictures  and  16  punch 
marks.  You  can  see  that  the  film  is  new  and  hasn't  been  run 
very  many  times,  and  then  the  last  of  all  at  the  end  of  part  five 
where  it  said  "  The  End"  there  were  10  punch  marks  and  only 
18  pictures.  They  were  all  made  by  the  same  punch.  There  are 
only  two  answers,  it  is  either  the  city  man  or  his  helper. 

Then  Correspondent  Christopher  says : 
Here  goes  for  a  line  or  two. 

Enclosed  you  will  find  a  membership  blank  for  the  N.  A.  M.  L. 

Send  this  fellow  a  bunch  of  labels,  button  and  card  for  when 
his  name  is  added  to  the  list  it  makes  our  citv  100  per  cent. 
N.  A.  M.  L. 

We  had  one  fellow  in  our  city  who  was  one  of  those  "  I 
don't  give  a  care"  kind  but  thanks  to  Providence  (not  R.  I.), 
that  we  have  gotten  rid  of  him  and  he  was  the  only  one  who 
wouldn't  join  ljut  the  fellow  w'hose  name  I  am  sending  you  is  in 
his  place  and  one  word  about  the  X.  A.  M.  L.  to  him  and  he 
said  "  Where's  the  bl'ank?  " 

Well,  this  is  all  now  as  I  have  so  much  to  do  I  am  on  the  go 
all  the  time. 

Chief,  four  houses  or  theatres  and  out  getting  members  for 
the  N.  A.  M.  L.    That's  all  I  have  to  do. 
Yours  for  boosting  the  X'^.  A.  M.  L.  "  Over  the  top." 
Let's  have  the  United  States  100%  X.  A.  M.  L. 
Down  with  that  sloppish  "  I  don't  care  "  kind  of  operators. 
That's  my  slogan. 


Hickman,  Kentucky. 

Friend  Christopher : 

Have  just  finished  reading  your  interesting  letter  in  the  X^EWS 
and  will  say,  "Atta  Boy."  I  am,  like  many  other  small  town 
operators,  for  you.  Some  time  soon  you  will  have  the  oppor- 
timity  to  read  what  my  opinion  is  of  the  big  town  projectionists. 
But  let's  stay  together,  all  small  town  operators,  and  some  day  or 
an\-  time  we'll  show  them  they  are  not  the  only  ones  that  can 
thread  a  machine  or  turn  up  an  arc. 

JOHX  R.  WRIGHT. 

I  have  just  finished  reading  an  article  written  by  "  Christopher," 
whoc\er  he  may  be,  for  as  this  is  but  the  second  issue  of  the 
NEWS  that  I  have  rccei\ed — I  haven't  got  a  line  on  all  of  the 
fellow.s. 

Anyhow,  I  think  his  article  registers  a  "  Bull's  Ej-e  "  in  more 
ways  than  one  —  though  he  does  take  up  quite  a  bit  of  territory. 

X'^ow,  just  at  this  time  I  happen  to  be  what  you  might  term  "A 
Small  Town  Man."  In  fact  the  town  is  so  small  that  one  has 
to  take  a  pretty  powerful  glass  to  see  it  at  all.  But  in  the  past 
few  years  I  ha\e  handled  some  fair-sized  jobs,  and  worked  on 
all  kinds  of  equipment. 

And  after  all  the  facts  are  simmered  down  vou  have  this  — 
"Good"  r.nd  "  Bad." 

The  picture  liooth  is  just  like  every  other  spot  on  this  earth. 
In  it  you  find  the  good  and  the  bad  —  and  I  am  not  alluding  to 
the  Projectionist  alone  either,  when  I  say  this.  In  some  first- 
class  houses  I  have  seen  equipment  that  I  would  not  dirty  my 
hands  on. 

Yes,  it  is  an  inevitable  fact  that  we  have  the  good  and  the  bad, 
and  there  is  no  remedy.  Just  as  long  as  this  world  rolls  along 
we  will  continue  to  have  the  good  and  the  bad. 

The  good? 

Simply  this  —  when  a  Projectionist  goes  on  duty  he  takes  an 
oil  can  and  lubricates  his  machines,  cleans  his  sprockets,  aperture, 

(Ci'iifiuiied  on  f'ogc  4134) 


December  6  ,  i  p  i  p 


J 


(Equipment  Sen  ice)  4133 


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BECAUSE  we  have  to  quadruple  our  present 
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W.  J.  Dyer       Bro.,  St.  Paul,  Minn. 

F.  H.  Andrews  Music  Store    Charlotte    North  Carolina 

Philip  Werlein,  Limited,  New  Orleans  La. 

Geo.  Lincoln  Parker,  Boston,  Mass. 

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4134         (Equipment  Service) 


Motion  Picture  News 


Some  Letters  from  Readers 

(Coiilinued  from  f^agc  4\M) 
objective  lens,  condensers  and  then  takes  a  greased  rag  and  grooms 
the  machines  from  top  lo  bottom. 

After  this  is  done  he  prepares  his  film  for  showing  —  and  he 
has  then  shaken  up  about  enough  dirt  for  one  day  so  he  sweeps 
out  and  puts  things  in  order  for  the  day's  routine. 

Now  —  providing  that  he  has  decent  equipment  —  he  projects 
a  clear  steady  picture  upon  the  screen.  He  keeps  his  machines  in 
repair  at  all  timcs'and  takes  PRIDE  in  his  work. 

How  many  Projectionists  can  fill  the  bill  as  "GOOD?" 

The  "  bad?" 

Yes,  two  classes.  Those  that  know  no  better  and  those  that  do 
know  better  but  do  not  care,  and  lake  no  pride  in  their  work. 
The  latter  are  hopeless  —  so  kick  the  seat  out  of  their  trousers. 
Those  that  know  no  better  deserve  the  right  to  learn.  We  all  had 
to  learn  and  so  must  they  learn. 

Last  winter  I  visited  the  Strand,  Minneapolis,  Minn.  The 
shutter  was  limited  to  about  a  five-inch  streak  —  and  as  that  is 
not  as  bad  as  ten  inches  —  I  did  not  blame  the  Projectionist  but 
cussed  the  manager  — "  to  myself." 

In  the  best  of  houses  you  will  find  the  bad,  and  in  the  poorest 
of  houses  you  will  find  the  good.  There  is  but  one  course  to 
pursue.  Give  a  helping  hand  to  the  worthy,  and  the  unworthy  — 
RIDE  THEIR  FRAME. 

For  the  benefit  of  those  that  have  no  good  method  of  marking 
film  connections  I  am  enclosing  a  sample  of  system,  and  trust 
that  you  may  deem  it  practical  enough  to  reproduce  in  your 
Projection  Department. 

Truly  yours, 

G.  E.  SHEILS. 


Why  is  a  Film  Cement? 

Some  of  them  seem  to  be  for  provoking 

profanity  when  the  joint  lets  go. 

But  IMSCO  Film  Cement  makes  a  per- 
manent mend,  the  same  as  if  the  film 
had  never  been  apart. 
If  you  don't  believe  it,  a  i^^  bottle  will 
convince  and  convert  you. 
And  the  same  as  IMSCO  Film  Cement 
makes  Permanent  Mends,  so  all  IMSCO 
Products  make  Permanent  Customers. 

INDEPENDENT  MOVIE  SUPPLY  CO. 

729  Seventh  Ave.  New  York 


Argus  Sales  Conference 

The  annual  convention  of  branch  managers  and  salesmen  of 
The  Argus  Enterprises,  Cleveland,  was  held  at  the  Hotel  Winton, 
November  14  to  18. 

About  40  representatives  of  this  progressive,  rapidly  growing 
organization  met  to  consider  developments  and  new  ideas  of 
the  company  and  to  formulate  their  selling  campaign  for  the 
coming  year. 

The  Argus  Enterprises,  organized  only  a  few  years  ago,  have 
bad  a  remarkable  growth  and  have  extended  their  business  to 
international  activities.  They  claim  to  be  the  most  complete 
organization  in  the  entire  motion  picture  industry,  their  many 
activities  covering  the  writing,  producing  and  distributing  of 
photo-plays,  educational  and  industrial  pictures;  the  manufacture 
and  distribution  of  projection  equipment,  and  the  supplying  of 
complete  theater  equipment. 

Much  of  the  time  during  the  convention  was  spent  on  the 
new  improved  Argus-Mazda  Universal  Adapter  for  Mazda  lamp 
projection,  and  the  Argus  Crystal  Bead  Screen.  These  two 
Argus  products  are  meeting  with  increasing  popularity  because 
of  their  great  efficiency  in  matters  of  insuring  better  screen 
illumination  and  of  reducing  operating  costs. 

"THE  GREATEST  OF  THESE" 
Argus   produces   educational   film    lor   Cleveland  Community 
Chest  Drive. 
Pictorial  1-sheet  poster  will  be  mailed  on  request. 

An  important  part  of  the  big  publicity  campaign  inaugurated 
ii,  Cleveland^  November  18,  for  the  annual  Community  Chest 
Drive  for  $.^,000,000  is  a  very  interesting  two-reel  motion  picture 
made  from  an  allegory  written  by  Robert  McLaughlin,  the  play- 
wright, and  produced  by  The  Argus  Enterprises  of  Cleveland. 

In  his  usual  inimitable  style,  Mr.  McLaughlin  has  built  a  very 
beautiful  story  around  the  three  Biblical  characters,  Faith,  Hope 
and  Charity.  The  story  and  the  film  are  exceptionally  interesting 
and  will  no  doubt  have  a  great  influence  in  bringing  the  Cleveland 
drive  to  a  successful  conclusion.  The  film  will  be  shown  during 
the  week  of  the  drive  in  every  motion  picture  theater  in  Cleveland. 


Emlay's  High  Speed  Camera  Tested 

TEST  pictures  of  the  new  Stereospeed  camera,  the  invention 
of  Earle  Emlay,  were  made  last  week  and  reports  indicate 
that  they  more  than  realize  the  anticipations  of  the  Motion 
Picture  Producing  Company  of  America  which  controls  it. 
The  camera's  maximum  ability  to  take  384  pictures  a  second  opens 
a  new  field  for  its  exploitation  aside  from  that  of  furnishing 
LHiertainment  in  public  theatres. 

Several  requests  for  its  rental  have  been  received  by  the 
Ccrrrsr.y  frcm  rrar.ufacturers  of  scientific  organizations  in 
various  parts  of  the  country.  Its  ability  to  analyze  the  motion  of 
high-power  machinery,  etc.,  is  expected  to  require  its  activity 
mostly  in  this  field. 


TYPHOONS  nOOL«\/ENTILATE 

I      TYPHOON  FAN  COMPANY      ^0  ^'zToRii^nrJ^'  W  281  LEXINGTON  AVE.,  NEW  YORK 


You  need  Bartola  music  in  your  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTCLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  IlL  Factory,  Oshkosh,  Wis. 


FILM    DEVELOPING  CORPORATION 

Phone:  Union  4800,  4801,  4802 

LABORATORIES 

216-222  WEEHAWKEN  ST.  WEST  HOBOKEN.  N.J. 

HARRY  HOUDINI,  Pf«..  ALFRED  DAVIDSON,  Sec.  &  Trea..  THEO.  W.  HARDEFN.  Vice-Pre.. 


December  6  .   i  p  i  Q 


(Equipment  Service)  4135 


For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificiar  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


The 
New  Premier 

Pathe- 
scope 

Flickerleaa 
"Safety  Standard" 

Motion  Picture 
Projector 

Will  run  the  "Safety  Standard"  narrow-width,  slow-burning 
film,  adopted  by  the  Society  of  Motion  Picture  Engineers. 

Can  be  used  by  anyone,  any  lime  and  any  where,  without  any 
danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "  Enclosing  Booth  Not  Required." 

Weighs  only  23  lbs.  Fits  in  a  small  case.  Operates  from  any 
light  socket.  The  wonderful  T4  lamp  (just  perfected  for  us)  gives 
from  3  to  4  times  the  illumination  formerly  obtainable.  Uses  less 
than  100  watts  in  lighting  12  ft.  picture  at  75  ft.  Motor  drive  and 
rewind  at  variable  speed. 

"V/O  m3.k6  \  ^^^^^st'op^  Prints  from  any  negative. 

}  Path^scope  Negatives  from  any  positive. 

Send  for  32-Page  Convincing  Catalog 

The  Pathescope  Co.  of  America,  Inc. 

Dept.  N.  Suite  1872 
Aeolian  Hall.  35  West  42nd  Street,  New  York 

Agencies  and  Service  Siations  in  Principal  Cilies 


EASTMAN 
FILM 

is  so  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 


Identifiable  by  the  words  "  Eastman"  and 
"  Kodak"  on  the  film  margin 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


BE  WISE 

USE 
DIRECTO 
HOLDARK 

OR 

ALTERNO 

CARBONS 


We  do  not  claim  to  supply  every 
theatre,  nor  necessarily  all  the  largest, 
but  those  using  either  of  the  above 
combinations  are  surely  getting  the 
best  results. 

Stocked  by  the  best  Supply  Houses. 

SPEER   CARBON  CO. 
Saint  Marys  Pa. 


Each  and  every  stick  is  guaranteed. 


4136         (Exhibitor  Service) 


Motion  Picture  New 


^^t£l>N?l  CoppehTerminal 


Vic,  4  5f.„VK 


INSdRES  PERFECT 
ELECTRICAL  CONTACT 

Illustration  tells  the  story. 

Made  of  heavA'  gauge  sheet  copper. 
DOUBLE  STRENGTH  IN  NECK  OF 
TERMINAL.  WIRE  COMPLETE- 
LY ENCLOSED.  LENGTHENING 
LIFE,  ELIMINATING  TROUBLE. 
FOR  USE  ON  NO.  4  and  NO.  6  WIRE. 

PRICE  .  _  _  EACH  15c  . 

is  the  Brand.    Sbld  the  world  over 
Insist  on  them.    It  is  your  guar 
antee  of  the  BEST.    If  your  deale- 
does  not  supply  them,  write 
E,  E,  FULTON  CO,  3204  Carroll  Avenue,  CHICAGO 

Manufacturers  of  M.  P.  Accessories 
Note — Send  for  our  new  16  page  folder,  illus- 
trating and  describing  our  complete  line. 


A  good  picture  is  a  temporary 
boost.    An  Estey  Theatre 
Organ  is  a  constant 
appeal. 

The  Estey  Organ  Co. 
Brattleboro,\Vt. 

See  our  page  ad.  in  the  December  13th 
issue  of  the  Motion  Picture  News 


KINARKO  CARBONS 

CARBON  IMPORTS  CO. 

110-112-114  West42nil  Street 
New  York  City 


Wages  For  Assistant 

R.  S.,  Philadelphia,  Pa. : 

My  assistant  asked  me  to  ask  you  what 
you  think  would  be  the  right  wages  for  an 
assistant  who  works  nights,  6:30  to  11,  six 
days  a  week  and  Saturday  matinee,  2  to  5 
p.  m. 

He  has  no  shows  to  carry. 
Rei'LY  : 

A  difiicult  question.  We  should  say  it 
depends  on  his  training,  whether  he  is  really 
an  assistant  or  merely  a  projectionist  learn- 
ing the  game.  His  time  of  labor  figures 
up  to  30  hours  weekly. 

As  an  apprentice  his  earning  power 
would  probably  depend  on  the  size  of  town, 
seating  capacity  and  quality  of  theatre. 
But  offhand,  we  should  say  that  an  appren- 
tice should  receive  not  less  than  one-half 
of  the  pay  of  the  regular  man,  and  prefer- 
ably more  than  this  to  keep  him  interested 
in  his  work  until  such  a  time  as  he  steps 
into  tfie  shoes  of  a  "regular." 

On  the  other  hand,  if  he  is  a  projection- 
ist hired  to  assist  you,  the  difference  in 
wages  for  equal  hours  should  not  be  over 
10  per  cent. 


Theatre  and  Exchange 
Mailing  List  Service 

We  rent  lists  of  or  address  c.  ntemplaied 
or  eiistini;  tteaties,  exchiinges,  s  aie  rights 
owners,  piibliciiy  mediums  and  prcducers, 
selected  as  to  territ<  ry,  class,  etc.  Twenty 
thousand  changes  were  recorded  in  our  list 
last  year.  Its  use  means  a  saving  of  from 
20  to  50%  in  pos!age,  etc. 

MOTION  PICTURE  DIRECTORY  CO. 


244  W  42nd  St.,  New  York 

Phone,  Bryant  8138 


Addressing  • 
Typewriting 


Mulligraphint 
Printing 


Irani^rteK 

Aulomatically  supplies  only  such  voltage  as  arc 
requires.    No  waste  of  current  in  ballast. 

HERTNER  ELECTRIC  MFG.  CO. 

W.  114  .Street  Cleveland,  Ohio,  U..S.A. 


"THE  BIOSCOPE" 

The  representative  weekly  Journal  of  the  British 

Film  Industry 
Of  special  interest  to  all  who  buy  or  sell  Fi'ms. 

Offices:  85  Shaftesbury  Avenue,  London,  W.  I. 

Specimen  copy  free  on  request. 
Foreign  Subscriptions:  One  pound  ttn  shillings  (Gold) 


PEARCE  FILMS 

608  CANAL  ST. 
NEW  ORLEANS,  LA. 

Largest  Independent  Exchange  South 


Business 

Opportunities 

NEWS  CAMERAMEN  WANTED— We  pay  the 
highest  price  per  foot  and  use  a  greater  number 
of  feet  than  all  other  producers  of  news  reel* 
combined.  We  want  crisp,  live  subjects  of  any- 
thing and  everything  that  is  unusual  or  interesting 
either  local,  national  or  international.  If  you 
have  a  motion  picture  camera  or  can  use  one,  shoot 
us  your  undeveloped  negative  by  first  parcel  post 
(special  delivery)  or  express  with  captions  or  all 
data  obtainable.  We  can  use  up  to  loo  feet  of  one 
subject;  for  some  extra  special  stuff  will  pay  ai 
high  as  $5.00  per  foot.  Write  for  more  particular! 
and  a  field  working  card;  become  our  permanent 
camerasjiondent  in  your  section.  Address  World 
Motion  I'icture  .^dvertising  Co.,  Inc.,  500  Fifth 
avenue.  New  York  City,  Laboratory  Dept.  "  Our 
news  reel  encircles  the  globe." 


STUDIO  FOR  RENT 


One  of  the  stages  at  the  Fischer 
Studios  may  now  be  rented. 
Complete  modern  equipment. 
For  particulars  apply  A.  H. 
Fischer  Studios  and  Laboratory, 
46  Main  St.,  New  Rochelle,  N.  Y, 
'Phone  New  Rochelle  2277. 


FOR  COLOR  EFFECTS  USE 

Hoods 

Colors  show  Beautiful  and 
Brilliant  and  are  Permanent. 

Hoods  slip  over  the  bidb. 

IVau  A  head  of  Dip  an  J 
F    5  1 0  W      d  Coillu 

25-40  W.  Lamp  REYNOLDS  ELECTR [C  CO. 
2650  W.  CONGRESS  ST.  CHICAGO,  ILL. 


Write  for  our  list  of  Guaranteed 
Rebuilt  Machines 
AMUSEMENT  SUPPLY  COMPANY 
Largest  Exclusive  Dealers  to  the 
MOTION  PICTURE  TRADE 
300-.102  Mailers  Building 
5  So.  Wabash  Avenje 
CHICAGO.  ILLINOIS 

Dealers  in  Motiograph.  Standard  and 
Simplex  Moving  P.cture  Machines, 
National  Carbons,  Minusa  Screens 
and    Ever>thing    for    the  Theatre 

WE  SELL  ON  THE  INSTALLMENT  PLAN 


THE  ARGUS  LAMP  &  APPLIANCE  CO. 

Afanufacturers  of 
Argus  Sheck  Universal  Adapters 
for  Mazda  Lamp  Projection 
and 

Argus  Crystal  Bead  Screens 


WRITE    FOR  CATALOG 


CLEVELAND,  OH 


For   Better   Music  * 


T  h  e  F  o  t  o  p  1  a  y  e  r 

62  West  45^h  Str««t  AMERICAN  PHOTO  PLAYER  CO.  New  York  City 


December  6 ,  i  pi  p  '^^^^ 

iiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

I  The  Complete  Plan  Book  | 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuuiiiyoM 


Two  Autographed  Subjects 

"Our  Children"  and  "In  Middies  and  Bloomers"  • 

AUTOGRAPH  HI)  Films,  over  ihc  siKiiatiin-  ol"  e:arlislc  Ellis, 
who  has  been  working  for  Uncle  Sam  in  ihc  film  end  of 
(iovcrnmenl  activities,  is  sponsor  for  two  short  reel  snlijects  under 
the  titles  of  "  Our  C  hildren  ''  and  "  In  Middies  and  Bloomers." 

The  first  mcntionetl  is  sort  of  children's  liospiial  clinic,  being 
an  intimate  view  of  the  proper  way  to  rear  Yeiing  America  and 
showing  what  the  Children's  Bureau  of  the  Ignited  States  Depart- 
ment of-  Labor  did  in  the  way  of  educating  Gadsden,  Ala.,  how  to 
live  and  play  better  so  far  as  the  children  were  concerned. 

The  reel  is  inteiesling,  contains  many  bits  of  comedy  which 
register  effectively  because  they  arc  the  unconscious  little  tricks 
(if  babies,  both  white  and  black,  a?,  they  came  before  the  visiting 
Clovernment  nurses  and  physicians  who  were  conducting  an  edu- 
cational campaign  in  the  town  named.  Such  subjects  usually 
drag  because  an  attempt  is  made  to  work  in  a  story  and  because 
there  is  no  action.  This  one  holds  attention  because  of  the  little 
shavers ;  they  show  them  from  the  "  fat  and  wiggly  "  age  up  to 
about  twelve  years,  and  because  the  scenes  arc  always  changing 
tr  new  characters  and  to  new  demonstrations  of  what  the  work 
the  Government  is  going  along  this  line  really  amounts  to.  There 
are  no  "  actors  ''  in  this.  All  who  appear  in  the  scenes  are  just 
people. 

Of  course  some  of  the  grown-ups  can't  resist  the  temptation  to 
take  a  peep  at  the  camera  occasionally  and  most  of  them  manage 
to  look  uncomfortable  when  being  "  shot."  but  this  does  not  de- 
tract from  the  value  of  the  film.  Length  of  the  production  is 
stated  as  2,050  feet. 

'■  In  Middies  and  Bloomers "  isn't  as  entertaining  as  "  Our 
Children,"  since  it  covers  a  more  commonplace  subject,  the  activi- 
ties of  the  Y.  W.  C.  A.  in  its  Summit  Lake  (near  West  Point) 
summer  camp  for  girls  and  the  Bear  Moinitain  camp  for  school 
girls,  also  a  Y.  W.  C.  A.  enterprise,  and  because  the  participants 
in  the  scenes  aren't  so  interesting  as  are  the  kiddies. 

This  picture,  however,  does  have  a  wealth  of  beautiful  scener\ 
as  a  backgroimd  and  some  good  water  stuff.  With  the  exception 
of  a  few  hundred  feet,  there  is  no  attempt  to  inject  a  story  into 
this  production  either.  It  is  just  views  of  the  two  camps  and  of 
the  girls  as  they  live  during  the  vacations  that  the  Y.  W.  C.  A. 
provides 

This  one  is  stated  as  L850  feet  in  length.  Mr.  Ellis  is  the  pro- 
ducer of  both  su!)jects,  in  so  far  as  it  has  lieen  necessary  to  title 
the  sequences  and  tie  the  scenes  together. 

Plans  for  relcas'ug  have  not  been  fully  made.  The  first  pic- 
ture mentioned  will  be  under  Government  supervision  in  part  at 
least  and  the  second  will  go  out  through  the  Y.  M.  C.  A. —  J.  S. 
DJCKERSOX.  ■ 


Universal  Screen  Magazine  -  No.  44 

IF  the  exhibitor  is  ambitious  to  act  in  the  capacity  of  teacher  as 
well  as  entertainer  he  can  do  no  better  service  than  subscrib- 
ing to  the  policy  of  running  ati  animated  Magazine  on  his  pro- 
gram. Xo  one  is  so  wise  but  what  he  can  glean  a  little  more 
knowledge  frorr  this  form  of  screen  amusement.  The  field  is 
ihcxhaustiblc.  The  Magazine  can  take  the  spectator  into  the 
realm  of  science;  it  can  invite  him  on  a  little  journey  to  the 
hidden  spaces  of  the  earth ;  it  can  introduce  him  to  the  wheels  of 
progress;  it  can  humor  his  vanity  in  the  art  of  make-believe;  it 
can  point  out  to  him  memorable  figures  of  yesterday;  it  can  appeal 
to  his  sense  of  humor  through  life's  little  jokes;  in  fact  it  takes 
him  by  the  hand  and  teaches  him.  And  what  he  sees  will  not  he 
forgotten.  The  Magazine  teaches  without  making  the  onlooker 
conscious  that  he  is  being  taught.  He  accepts  it  all  as  enter- 
tainment. 


LIniversal  is  acting  as  a  public  be^iefactor  with  its  Screen  Maga- 
zine since  there  is  no  limit  in  the  scope  of  the  camera.  It  has 
revealed  things  which  have  heretofore  been  sacred  to  the  labora- 
tory. And  by  offering  a  variety  of  subjects  there  is  always  some- 
thing of  interest  to  everyone.  Perhaps  it  has  never  entered  yom- 
mind  what  an  interesting  study  the  Grand  Central  Terminal  pri.- 
scnts.  You  have  only  caught  its  architecttiral  side.  Here  the 
camera  takes  you  right  into  the  yards  and  shows  yoti  how  the 
trains  are  manipidated.  Over  seven  hundred  of  these  enter  the 
Terminal  a  tlay,  and  you  wonder  at  the  system  which  guides  them 
through  without  a  single  mishap.    You  see  the  crowds,  you  catch 

glimpse  of  the  dispatcher's  oflice  and  the  work  that  is  achieved 
there.  For  it  is  the  dispatcher  who  has  you  in  the  hollow  of  his 
hand  once  you  ha\e  stepped  aboard  the  train.  Your  safety  rest> 
with  him. 

Do  ycu  like  shrimp  salad?  You've  probabl\'  not  given  much 
thought  about  this  member  of  the  lobster  family.  We  will  till 
\ou  or  rather  the  Magazine  will  show  you  that  once  the  shrimjjs 
are  caught,  they  are  exposed  to  the  elements  and  separated  fr(  ni 
the  shells  by  dexterous  footwork  upon  the  part  of  the  fisherman. 
He  literally  puts  his  stamp  of  approval  on  them.  And  a  vital 
subject  is  revealed  for  the  ladies.  It  shows  the  feir.inine  sex 
how  to  choose  their  future  htisliands  by  handwriting.  Weakness 
of  character  is  revealeel  through  a  certain  style.  And  so  forth  ad 
infinittim.  The  Magazine  concludes  with  an  interesting  close-up 
of  Kit  Dalton,  who  is  acknowledged  to  be  the  only  livuig  repre- 
sentative of  the  old  outlaw  days.  He  displays  a  revolver  given 
him  by  Jesse  James.  And  he  certainly  looks  as  if  he  meant  busi- 
i;css  in  his  time.  A  wonderful  face.  A  spry  and  erect  figure 
for  a  man  seventy-seven  years  of  age.  The  Magazine  surely 
holds  the  mirror  up  to  nature,  history,  science  and  art. —  LAU- 
RENCE REID. 

SHOULD  A 
WOMAN 
TELL? 

Ask  Metro 


4138 


Motion  Picture  News 


A 


"THE  STEEL  KING" 

(WORLD) 


Will  Satisfactorily  Entertain  Generally 

LTHOUGH  the  title  implies  a  frenzied  finance  theme  this 
picture  comfortably  dwells   in  a  social  atmosphere  and 
portrays  the  familiar  trio,  a  married  couple,  and  the  other 
man. 

When  the  "  Steel  King's  "  father  was  gardener  for  an  aristo- 
cratic family  he  had  been  unjustly  discharged  years  before 
because  the  son  had  fought  with  one  of  the  guests,  and  after 
this  same  son  became  rich  on  steel  he  finds  the  high  brow 
family  in  dire  straits  financially  and  is  able  to  purchase  their 
mansion  and  marry  the  haughty  daughter. 

And  then  the  guest  whom  the  youth  had  thrashed  years  before 
came  back  pursued  by  a  determined  creditor  and  tried  to  persuade 
the  wife  to  elope  with  him  and  thus  obtain  the  fortune  settled 
upon  her  but  .she  found  that  she  loved  her  husband  now  as  much 
as  she  had  previously  loved  his  money  and  catches  the  bullet  from 
the  revolver  held  by  the  villain  and  thus  saves  her  husband  for 
\yhom  the  shot  ^vas  intended  and  after  her  recovery  the  couple 
found  happiness  in  each  other's  arms. 

Is  well  directed,  the  continuity  is  even,  and  cast,  sets  and 
photography  arc  all  that  could  be  desired. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  will  register  about  as  follows:  Metropolitan,  average 
puller  and  generally  pleasing;  Elite,  average  puller  and  fairlv 
pleasing;  Family,  good  puller  and  very  pleasing;  Workers,  goocl 
puller  and  entirely  pleasing.— Length,  5  reels.— Released  No- 
vember 24.—  TOM  HAMLIN. 

THE  CAST 

John  Blake        Montague  Love 

E  eanor  Fa.rchild   June  Elvidge 

E  iot  Fairchild   Charles  Mackay 

Vj^"ssa   F.iirchild   Mrs.   Pri-stly  Morrison 

Mrs.   Phillips  VVetherell   Marion  Barn-y 

Stephen  Waynes   Charles  Sutton 

Horace  Bracey   :...AIex  Shannon 

Arthur  Whipple   Clay  Clement 

Story  of  Giles  R.  Warren. 

Directed  by  Oscar  Apfel. 

PRESS  NOTICE-STORY 

June   Elvidge   and  Montagu  Love,  popular  World  stars,  are  featured  in 

"  The  Steel  King,"  which  will  be  shown  iat  the    theatre  for   

days  beginning   . 

This  IS  not  a  story  of  Wall  Street  but  is  described  as  purely  and  simply 
a  love  story.  It  is  not  a  story  of  high  finance  but  deals  with  a  millionaire's 
romance. 

A  middle  aged  millionaire  purchases  the  estate  of  a  proud  but  impecunious 
family  who  had  once  discharged  his  father  as  gardener  because  the  son  had 
fought  with  one  of  their  guests. 

He  felt  that  having  now  bought  the  estate  he  was  squaring  old  accounts 
for  discharging  his  father  so  unjustly  and  then  he  marries  the  daughter. 
But  the  girl  does  not  love  him  at  all  but  needs  the  money  to  maintain  her 
social  position. 

It  is  at  this  time  that  the  man  he  had  quarrelled  with  as  a  bov  returns  from 
the  South  and  tries  to  induce  the  wife  to  elo-^e  with  him.  The  millionaire 
discovers  this  plot  and  tells  his  wife  that  if  she  will  make  over  all  the 
property  he  gave  her  over  to  her  father  he  will  let  her  secure  a  divorce. 

She  finds  that  the  plotter  has  d°ceived  her  in  many  statements  and  feeling 
also  that  her  husband  is  tired  of  her  she  writes  each  of  them  a  note  of 
farewell  and  starts  away  alone. 

The  vyife  is  seen  by  the  would-be  eloper  and  he  embraces  her  just  as  her 
husband  arrives  upon  the  scene.  It  is  the  big  scene  of  the  photodrama  and 
is  described  as  wonderfully  thrilling. 

And  out  of  all  these  romantic  circumstanc°s  two  hearts  are  joined  in 
what  looks  like  a  promise  of  great  future  happiness. 

PROGRAM  READER 

When  he  was  a  boy  his  father  was  unjustly  discharged  as  garde'ner  by 
this  wealthy  and  aristocratic  family. 

And  simply  because  the  boy  had  fought  with  one  of  the  gu-sts. 

When  the  boy  grew  to  manhood  and  amassed  millions  he  took  a  peculiar 
delight  in  coming  back  to  that  very  same  town  and  buying  the  estate  from 
the  formerly  wealthy  but  now  proud  and  impecunious  family. 

But  he  went  farther  than.  that.  He  married  the  pampered  girl  of  this 
same  proud  family.     He  loved  her. 

And  the  girl  frankly  confessed  that  she  only  married  him  for  his  monev 
in  order  to  maintain  herself  and  family  in  the  high  social  position  to  which 
they  had  become  accustomed. 

It  is  at  this  time  that  the  man  whom  the  youth  had  quirrelled  with  as 
a  boy.  returned  and  made  love  to  the  wife. 

This  spelled  trouble.  And  the  final  outcome  is  graphically  depicted  in  the 
World  picture  coming  to  this  theatre  next  week;  "  The  Steel  King." 

June  Elvidge  and  Montague  Love  are  the  stars. 

SUGGESTIONS 

After  you  have  booked  this  picture  it  would  be  well  to  emphasize  in  all 
your  advertising  and  publicity  that  it  is  not  a  story  of  high  finance  in  Wall 
Street  but  purely  and  simply  the  romance  of  a  millionaire.  .\nd  then  you 
should  capitalize  in  every  way  possible  on  the  names  of  the  two  stars  as 
they  each  have  a  following.  Announce  that  it  is  an  Apfel  production  for 
World  Pictures  and  spread  as  many  photoijraphs  and  cuts  of  the  two  stars 
as  is  possible  to  jilace.     No  stunt  advertising  would  be  in  place. 


"WINGS  OF  THE  MORNING" 

(FOX) 

Farnum  Followers  Will  Like  This  One 

HERE  is  a  story  by  Louis  Tracy  that  fits  William  Farnum 
like  a  glove  Thus  the  production  will  assuredly  more 
than  please  the  many  admirers  of  this  star.  It  should 
also  undoubtedly  entertain  those  who  like  the  heroic;  the  chival- 
rous chap  who  meekly  accepts  disgrace  rathei  than  compromise 
a  bad  woman  by  telling  the  truth ;  the  man  who  bravely  rescues 
a  strange  yoimg  woman  and  tenderly  cares  for  her  on  a  desert 
isle;  etc. 

The  .scenarist,  abetted  by  the  director,  has  cleverly  succeeded 
in  putting  everything  in  this  picture  and  of  course  this  provides 
plenty  of  action  although  the  theme  is  so  familiar  that  it  does 
not  furnish  any  suspense  to  speak  of.  The  locale  enables  the 
cameraman  to  obtain  seme  picturesque  scenes  of  the  isle  and  sea 
and  the  cast  in  support  of  Mr.  Farnum  is  very  good. 

For  this  style  of  stor\-  and  for  this  type  of  picture  it  can  be 
proclaimed  a  very  good  production,  calculated  to  register  par- 
ticularly heavy  with  the  gallery  gods  and  also  to  generally 
satisfy  the  more  intelligent  audiences. 

Pulling  possibilities  and  pleasing  piobabilities  for  respective 
audiences  are:  Metropolitan,  good  puller  and  pleasing;  Elite, 
good  puller  and  fairly  pleasing:  Family,  big  puller  and  verj' 
pleasing;  Workers,  strong  puller  and  greatlv  pleasing. —  Length, 
6  reels.-  Released  Novcml>er  24.—  TOM  HAMLIX. 

THE  CAST 

Caot.  Robert  Anstrutli  r  William  Farnum 

Col.   Costabel   Hershall  Mayall 

Lord  Ventnor   Frank  Elliott 

Mir  Jan   G.  Raymond  Nye 

Taung  Si  Ali   Clarence  Burton 

Sir  Arthur  Deane   Harry  De  Vere 

Iris  Deane   Louise  Lovely 

Lady   Costabel   Genevieve  Elinn 

Story  by  Louis  Tracy. 

Scenario  by  Charl»s  Kenyon. 

Direction  by  J.  Gordon  Edwards. 

Photography  by  John  W.  Boyle. 

PRESS  NOTICE-STORY 

William   Farnum   is   presented   by   William   Fox  in   a   screen  version  of 

Louis  Tracy's  story,  "  Wings  Of  The  Morning  "  at  the    theatre 

beginning    for  a    days  run. 

Louise  Lovely,  Hershall  Mayall  and  Frank  Elliott  have  principal  roles 
in  support  of  Sir.  Farnum  and  the  production  is  described  as  a  thrilling 
romance  on  land  and  sea. 

The  young  captain  at  a  British  garrison  in  Singapore  tries  to  put  a  stop 
to  the  affair  the  Colonel's  wife  app  ars  to  be  having  with  Lord  Ventnor, 
also  of  His  Majesty's  service,  but  the  wife  and  her  admirer  succeed  in 
directing  suspicion  towards  the  young  Captain  and  he  is  cashiered  from  the 
army  in  disgrace. 

Und  r  an  assumed  name  the  former  captain  enlists  as  a  sailor  on  one  of 
Sir  Arthur  Deane's  ships.  The  daughter.  Iris  Deane  w.is  on  the  same  ship 
when  it  went  down  in  a  terrific  storm  and  was  saved  by  the  cashiered  officer 
and  thev  were  the  sole  survivors. 

L^pon  the  desert  isle  they  managed  to  exist  and  were  able  to  successfully 
defend  themselves  against  attacks  of  pirates  until  a  ship  finally  came  to 
their  rescue. 

This  happened  to  be  the  sh'p  that  was  searching  for  survivors  and  her 
father.  Sir  .Arthur  Deane  was  aboard  as  was  also  Lord  Ventnor.  her  suitor. 

When  she  told  her  father  that  she  was  engaged  to  the  sailor  who  had 
rescued  her  and  that  he  was  the  former  Captain  who  had  been  cashiered. 
Lord  Ventnor  was  furious. 

In  the  meantime  t'  e  Colonel's  wife  learned  that  Lord  Ventnor  had 
accomi-anied  Sir  Arthur  Deane  in  the  search  for  his  daughter  and  became 
so  jealous  at  his  perfidy  that  she  confessed  to  her  husband  the  whole 
truth  about  falsely  swearing  away  the  honor  of  the  young  captain. 

Then  the  big  scene  takes  place  when  th-  Colonel  brings  the  two  men  face 
to  face.  This  r  roduction  is  not  only  described  as  intensely  dramatic  and 
fill°d  with  fast  action  but  has  the  romantic  angle  enhanced  by  the  tang  of 
the  ocean. 

It  is  said  to  be  one  of  William  Farnum's  best  starring  vehicles. 

"PROGRAM  READER 

William  Farnum  is  coming  to  this  theatre  next  week  in  a  William  Fox 
picture.  . 

"  Wings  Of  The  Morning  "  by  I  ouis  Tracy,  has  been  filmed  and  this  is 
the  star's  best  screen  vehicle  according  to  all  reports. 

The  tang  of  the  sea  is  s.-id  to  b-  in  this  romance  and  thrill  upon  thrill 
in  a  fascinating  drama  that  is  vitallv  grinping. 

Louis  l  ovely,  Hershall  Mayell  and  Frank  Elliott  are  in  support  of  Mr. 
Farnum  and  J    Gordon  Edwards  d'rec'ed  the  production. 

The  young  Captain  is  cashier-d  in  disgrace  from  the  army  and  he  would 
have  been  vindicated  and  not  his  innate  chivarly  prevented  him  from  com- 
promising the  honor  of  a  woman. 

But  .1  shipwreck  brought  him  his  own  romance  and  was  the  direct  cause 
of  his  final  victory  against  the  enemy. 

SUGGESTIONS 

When  you  have  bocked  th's  picture  you  will  naturally  announce  it  as, 
"  William  Fox  presents  William  Farnum."  and  be  assured  you  have  two 
names  that  will  draw.  Of  course  you  will  augment  this  pulling  rower  by 
mentioning  the  storv  and  author  as  the  writer  is  alfo  very  well  known: 
Louis  Tracy's  "  Wiiigs  Of  The  Morning."  Then  you  have  thre-  nam.es  in 
the  cast  that  have  drawing  power  in  most  places;  Louise  Lovely.  Hershall 
■\Iayall  and  Frank  Elliott.  For  lobby,  foyer  and  stage  decoratTons  a  tropical 
display  suggestive  of  two  on  a  desert  isle  is  very  appropriate. 


t)    •  e  VI  b  e  r  6 ,  i  p  i  Q 


4139 


"  DAWN  " 

(BLACKTON-PATHE) 


Readers  of  Story  Will  Appreciate  Picture 

THOSE  that  know  the  appealing  theme  of  the  story,  "  Dawn," 
by  Eleanor  Porter,  will  no  doubt  be  drawn  to  the  theatre 
to  see  J.  Stuart  Blackton's  screen  version.    And  they  will 
enjoy  the  picture  beyond  question.    But  if  your  regular  clientile 
like  the  real  big  stuff  with  a  tremendous  punch,  this  will  not 
legister  vcn,-  heavily  with  your  audience. 

The  cutting,  editing  or  scenario  is  apparently  most  to  blame 
for  this,  although  there  are  very  few  directors  who  are  peculiarly 
fitted  to  produce  the  sort  of  a  picture  that  this  story  seemed  to 
demand.  And,  although  the  theme  is  appealing,  it  is  not  broad 
enough  in  general  to  intensely  interest  the  average  audience. 

But  while  the  picture  will  not  score  as  a  particularly  big 
production  in  many  localities  it  should  generally  satisfy  as  a 
good  picture.  Robert  Gordon  and  Sylvia  Breamer  interpret  their 
roles  nicely  and  the  photography  is  very  good,  while  the  sets 
and  exteriors  are  appropriate.  The  producer  aimed  high  but 
did  not  quite  hit  the  bullseye,  called  masterpiece. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are;  Metropolitan,  good  puller  and  generally  pleasing; 
Elite,  good  puller  and  quite  pleasing ;  Family,  good  puller  and 
generally  pleasing;  Labor,  average  puller  and  fairly  pleasing. — 
Length,  6  reels.— Released  November  23.— TOM  HAMLIN. 

THE  CAST 

Keith   Hurton   Robert  Gordon 

Dorotliy    Parkman   Sylvia  Breamer 

Daniel    Burton   Harry  Davenport 

Uncle  .Toe  Harrington   lames  Furey 

Susan  Belts   -  .'Fannie  Rice 

Mrs.  Natalie  Colebrook  Flora  Finch 

Mazie  .-^anborn   Gladys  Valerie 

Mrs.  McGuire   Margaret  Barry 

John  McGuirc   Lddie  Dunn 

Lefty    Scrubbs  Gus  Alexander 

.'^tory  by  Eleanor  Porter. 

Direction  by  J.   Stuart  Blackton. 

.Scenario  by  Stanley  Olmstead. 

PRESS  NOTICE-STORY 

"Dawn,"  the  novel  by  Eleanor  H.  Porter,  has  been  filmed  by  J.  Stuart 

Blackton  for  Pathe  and  will  be  shown  at  the    theatre  for   

days  beginning   . 

Sylvia  Bremer  and  Robert  Gordon  have  the  leading  roles.  The  youth 
had  been  refused  by  the  army  on  account  of  his  eyes  being  weak  and  from 
then  on  he  noticed  that  each  succeeding  day  seemed  more  foggy  and  he 
leared  he  would  lose  the  sight  entirely. 

He  was  in  love  with  Dorotny  Parkman,  the  town  belle  (and  heiress  but  he 
heard  her  make  a  remark  once  that  she  just  couldn't  bear  to  even  look  at 
4  blind  person.  It  was  then  that  his  sufferings  became  acute  as  he  realized 
that  he  might  soon  become  an  object  of  rity  to  everyone  and  possibly  be 
scorned  by  the  girl  whom  he  loved  so  dearly. 

The  girl,  unknown  to  the  youth,  persuaded  her  wealthy  father  to  engage 
an  eye  specialist  for  him  but  the  operation  was  not  successful  and  he  was 
absolutely  blind.  But  during  his  convalescence  he  fell  in  love  with  the 
nurse  whom  he  never  saw. 

And  the  nurse,  under  an  assumed  name,  was  his  youthful  sweetheart. 
Dorothy.  She  showed  a  tender  devotion  which  he  could  not  withstand  and 
he  bitterly  compared  the  swept  characteristics  of  the  nurse  to  the  cold- 
heartedness  of  his  former  sweetheart,  little  knowing  that  they  were  one  and 
the  same. 

When  the  discovery  came  to  him  that  they  were  one  and  the  same  girl, 
through  a  chance  careless  remark  of  a  friend,  he  was  all  broken  up  over  it 
and  became  sarcastic  toward  the  girl  who  truly  loved  him.  But  he  simply 
thought  it  was  pity  until  the  truth  came  out. 

He  had  a  very  bad  opinion  of  Dorothy  as  she  was  with  his  widowed  father 
so  much  and  they  were  constantly  talking  over  plans  for  a  building.  But 
when  he  1-arned  thnt  the  building  was  being  erected  as  a  training  school 
for  the  blind  and  that  he  was  to  be  superintendent  he  saw  that  his  jealousy 
■was  groundless  and  realized  that  Dorothy  loved  him  with  a  true  and  con- 
stant love. 

PROGRAM  READER 

Eleanor  H.  Porter's  great  novel  has  been  filmed  by  J.  Stuart  Blackton  and 
this  P.athe  picture  will  be  shown  at  this  theatre  next  week. 

Sylvia  Beamer  and  Robert  Gordon  are  the  featured  players,  and  they  have 
been  surrounded  by  an  excellent  cast. 

It  is  not  often  that  a  charming  story  of  just  this  sort  finds  its  way  to  the 
screen.  It  is  quit-  sad  at  times  but  the  sweet  romance  and  the  deep  under- 
lying thought  combin-s  to  create  a  glowing  story  of  love  .ind  achievement. 

"Dawn"  is  the  title  of  the  film,  which  closely  follows  the  book  story. 

Stricken  by  blindness  in  his  early  youth  he  feels  that  he  must  sacrifice 
sweetheart  because  h"  had  once  heard  her  say  that  she  just  couldn't  bear  to 
even  gaze  upon  a  blind  person. 

.And  when  he  became  blind  he  remembered  h-r  former  remark. 

But  the  girl  loved  him  and  who  can  resist  forever  the  love  of  a  wom.in 
like  Dorothy  Parkman. 

-And  then  — 

You  must  see  this  picture  "  Dawn  "  when  it  is  shown  here  next  week. 

SUGGESTIONS 

Your  first  good  bet  after  you  have  booked  tb?  picture  is  to  rush  to  the 
bookstore  and  arrange  for  co-operation.  The  nofel  by  Eleanor  H.  Porter  is 
said  to  have  a  wide  vogue  and  the  book  section  of  any  department  store 
should  be  glad  to  tie-in  with  you.  .A  priv.-ite  showing  to  the  clergy  and 
social  leaders  should  secure  many  recommendations  for  the  film  as  the  sub- 
ject matter  would  please  them.  T.  .Stuart  Blackton  has  a  name  well  known  to 
the  fans  and  his  name  should  be  used  on  all  announcements.  Sylvia 
Breamer's  photographs  and  cuts  should  be  displayed  wherever  possible. 


"THE  BLUE  BANDANNA" 

(ROBERTSON-COLE) 


Breezy  Role  for  Desmond  in  Western 

WILLI.'KM  DF^SMOND  has  a  role  in  his  newest  release, 
"  The  Blue  Bandanna,"  which  brings  out  his  good- 
natured  personality  —  a  personality  that  has  been  some- 
what subordinated  of  late  so  that  he  might  display  his  versatility 
in  serious  offerings. 

"  The  Blue  Bandanna "  scores  in  a  modest  way.  It  doesn't 
offer  any  pretentions  in  the  shape  of  originality  or  the  execution 
of  the  familiar  idea  from  which  it  is  moulded.  Rather  does  it 
please  because  of  its  humorous  characterization  and  the  human 
touches  conveyed  by  the  director  and  the  star.  Mr.  Desmond 
appears  as  a  tenderfoot  who  journeys  to  the  West  for  his  health. 
And  before  he  returns  with  his  heart  functioning  properly  you 
will  look  upon  him  routing  villainy  as  expressed  by  stage-coach 
robbers  and  clearing  up  the  good  name  of  the  ex-convict,  the 
father  of  the  "only"  girl.  Not  much  to  it  is  there?  But  the 
simple  story  is  fortified  with  a  wealth  of  humorous  high  lights 
which  are  brought  forward  emphatically  by  the  star. 

It  is  an  average  Western  as  far  as  action  is  concerned.  Russell 
Simpson  gives  a  life  like  portrayal  as  a  Western  farmer  and 
Jean  Acker  makes  a  personable  daughter.  The  farmhands  are 
not  so  genuine. —  Length,  5  reels. —  LAURENCE  REID. 

THE  CAST 

Jerry  Jerome   William  Desmond 

Jim    Yancy   Russell  Simpson 

Ruth  Yancy   Jean  .'\cker 

Ben   Cowan   ^Frank  Lanning 

Sheriff   Richard  La  Reno 

By  Eugene  B.  Lewis. 

Directed  by  Joseph  J.  Franz. 

Produced  by  Jesse  D.  Hampton. 

PRESS  NOTICE-STORY 

William    Desmond,   the    popular   Western    star,    comes   to  the   

theatre  for    days  beginning    in  his  newest  photoplay  en- 

titl-^d  "  The  Blue  Bandanna."  This  picture  is  a  romantic  drama  enacted 
against  Western  backgrounds.  It  generates  a  full  size  quota  of  action  which 
is  depicted  in  the  shape  of  hard  riding,  and  stage  coach  robberies,  Mr. 
Desmond  plays  the  role  of  Jerry  Jerome,  a  young  New  York  millionaire, 
who.  when  he  discov"rs  that  his  overworked  nerves  are  strained  to  the 
breaking  point,  goes  West  for  his  health.  Coincident  with  Jerry's  arrival 
at  Jim  Yancy's  farm,  a  series  of  mysterious  stage  robberies  are  inaugurated, 
and  in  attempting  to  solve  these  and  capture  the  bandits  Jerry  frames  a 
fake  hold  up,  vvhich  leads  to  his  being  suspected  of  the  crimes. 

Of  course  his  reason  for  meddling  in  the  affair  is  Y.oncy's  daughter, 
Ruth,  who  not  only  captures  his  heart  but  puts  him  through  a  course  of 
domestic  sprouts  by  making  him  the  "  maid  "  of  all  work  at  the  farmhouse. 
The  boys  at  the  ranch  dub  him  "  Lizzie  "  but  Jerry  turns  loose  on  his 
tormentors  and  evens  the  account.  When  he  discovers  that  Yancy  is  an 
ex-convict  who  has  reformed,  but  who  is  blickmailed  into  assisting  in  the 
hold-uns,  he  captures  th-  bandit  who  is  holding  exposure  over  Yancy's  head. 
This  is  an  exciting  Western  and  it  gives  the  star  a  role  appropriate  to  his 
dynamic  personality.  The  picture  is  well  punctuated  with  humorous  high- 
lights and  the  romance  carries  an  appeal.  Mr.  Desmond  is  supported  by  a 
competent  cast. 

PROGRAM  READER 

Jerry  Jerome  W3s  ordered  West  for  his  health  and  arriving  in  the  "  wild 
woolly  "  h-  decided  to  hang  up  his  hat  in  Jim  Yancy's  home.  He  didn't  care 
much  about  performing  the  domestic  duties  on  the  ranch  but  it  pleased 
Ruth  Yancy.  And  he  would  willingly  do  anything  to  oblige  her.  Now 
the  stage  was  being  h"ld  uii  frequently  by  a  man  who  wore  a  blue  ban- 
danna land  when  Jerry  found  this  disguise  hidden  in  Yancy's  barn  he  was 
a  trifle  worried.  How  he  discovered  the  bandit — who  wasn't  Yancy — although 
the  old  man  knew  a  lot  about  the  robberies,  how  he  turned  the  tables  on 
the  real  criminal,  how  he  won  the  girl,  are  events  which  compose  a  sure- 
fire melodrama — a  melodrama  th.it  carries  action  and  suspense  in  every  scene. 
It  all  happens  in  "  The  Blue  Bandanna,"  William  Desmond's  newest  picture 
which  comes  to  this  theatre  next   . 

SUGGESTIONS 

The  William  Desmond  pictures  don't  vary  enough  to  make  any  extra  ex- 
ploitation so  it  would  be  best  to  concentrate  upon  the  star  himself  and 
emphasize  his  interesting  personality.  Make  mention  that  no  actor  on  the 
screen  surpasses  him  in  the  delineation  of  Western  roles.  Make  use  of  the 
title  in  catch  lines,  teasers,  and  in  newspaper  exploitation.  Mention  that  the 
spectator  will  see  an  old-fashioned  stage-cOTch  robbery  and  th°  thrills  that 
go  with  it.  Tell  that  Mr.  D»smond  can  always  be  depended  upon  to  fur- 
nish good  entertainment.  If  you  go  in  for  atmosphere  you  might  dress 
your  ushers  in  cowboy  regalia  with  blue  bandannas  for  their  neckwear, 
tvmphasize  that  it  is  a  rollicking  story  of  the  West  with  the  star  shining 
to  splendid  fidvantag-.  Mention  that  Russell  .Simpson  is  also  in  the  cast. 
There  is  no  better  character  actor  on  the  screen. 

CATCH  LINES 

He  was  an  Eastern  tenderfoot,  but  he  carried  a  hefty  punch  in  his  right 
arm.  See  William  Desmond  in  "  The  Blue  Bandanna,"  a  picture  of  ad- 
venture and  thrills.   

See  the  good-n-itured  William  Desmond  in  the  colorful  Western,  "  The 
Blue  Bandanna."  You  will  be  thrilled  with  a  stage-coach  robbery  and 
amused  with  ranch  life. 

He  came  West  for  his  health  and  found  it.  And  he  also  found  the  most 
wonderful  girl  in  the  world.  .See  William  Desmond  in  "  The  Blue  Ban- 
danna." 


4140 


Motion  Picture  News 


FIGHTING  CRESSY 

(J.  D.  HAMPTON-PATHE) 


MIND  THE  PAINT  GIRL " 

(FIRST  NATIONAL) 


Blanche  Sweet  Scores  in  Harte  Story 

<  <  T7MGHTING  CRESSY,"  Jesse  Hampton's  adaptation  of 
M  Bret  Harte's  story,  "  Cressy,"  is  mostly  a  study  in 
character  sketches  but  so  well  are  they  interpreted  that 
the  lack  of  action  is  hardly  noticeable  The  story  is  not  compact 
enough  to  keep  the  spectator  at  close  attention,  which  leads  us 
to  state  that  it  could  be  told  in  five  reels  rather  than  six.  The 
result  would  be  more  satisfying  since  it  would  tend  to  make  the 
action  more  spontaneous.  Bret  Harte  cannot  be  excelled  in 
drawing  Western  characterization  and  if  his  action  occasionally 
falters  when  given  screen  expression  his  figures  are  always  in- 
teresting enough  to  sustain  the  story. 

The  plot  of  "  Fighting  Cressy  "  has  to  do  with  a  feud  carried 
on  by  two  old  settlers  over  the  boundary  line  of  their  property. 
Romance  enters  to  scatter  sunshine  when  Cressy,  the  daughter, 
of  one  of  the  pioneers,  loses  her  heart  to  a  member  of  the  rival 
camp.  Before  the  climax  is  reached  you  are  greeted  with 
picturesque  scenes  in  which  Cressy  is  the  dominant  figure.  You 
catch  the  glamour  of  the  early  days  of  California,  days  of  '49. 
These  arc  the  scenes  —  charged  as  they  are  with  quaint  humor 
and  atmosphere,  pathos  and  poetry,  that  embrace  you  and  lift 
you  from  }our  environment. 

Blanche  Sweet  in  the  title  role  gives  an  exquisite  performance 
—  one  which  is  filled  with  charm  and  feeling.  She  can  humanize 
a  Bret  Harte  heroine  better  than  any  other  actress  on  the  screen. 
Her  absence  from  the  camera  until  recently  has  brought  depth  to 
her  intepretative  abilitj-.  She  makes  Cressy  an  unforgettable 
figure.  A  splendid  cast  has  been  assembled  to  interpret  the 
remaining  characters.  Russell  Simpson  again  demonstrates  his 
ability  to  enact  a  lifelike  portrayal.  Others  include  Edward  Peil, 
Pell  Trenton  and  Frank  Lanning. —  Length,  6  reels. —  LAU- 
RENCE REID. 

THE  CAST 

Cressy   Blanche  Sweet 

Hiram   McKinstry   Russell  Simpson 

John  Ford   Edward  Peil 

Joe   INfasters   Pell  Trenton 

Seth   Davis   Antrim  Short 

Old  Man  Harrison   Frank  Lanning 

Mrs.    Dabney   Billie  Bennet 

Georgie   G°orgie  Stone 

Uncle  Ben  Dabney   Walter  Perry 

Ma  McKinstry   Eunice  Moore 

By  Bret  Harte. 

Scenario  by  Fred  Myton. 

Directed  by  Rob?rt  Thornby. 

Supervised  by  Jesse  D.  Hampton. 

PRESS  NOTICE-STORY 

"  Fighting  Cressy,"  Blanche  Sweet's  newest  film  production,  which  comes 

to  the  threatre  beginning   ,  is  an  adaptation  of  Bref  Harte's 

virile  story,  "  Cressy."  It  is  a  tale  of  the  pioneer  days  of  the  West  where 
men  and  women  lived  according  to  their  own  code  of  morals.  Its  chi-f 
character  is  Cressy,  the  daughter  of  Hiram  McKinstry,  who  had  migrated 
from  Kentucky  in  his  search  for  gold  The  father  thought  th  ?  world  of 
the  girl  yet  in  his  worship  of  her  he  found  tim?  to  carry  on  a  feud  with 
Old  Man  Harrison  —  a  feud  which  had  arisen  over  the  bou'ndary  line  of 
their  property. 

Cressy.  being  the  prettiest  girl  of  the  community,  attracts  the  attention  of 
John  Ford,  the  school  mast"r,  whose  sole  object  in  winning  her  is  to  add  her 
name  to  his  list  of  conquests.  But  she  does  not  respond  to  his  attentions 
inasmuch  as  she  has  fallen  in  love  with  one  of  Harrison's  h?nchmen,  Toe 
Masters.  Whenever  this  young  man  would  attempt  to  dis;  l.-iy  his  affection 
for  hpr  she  coldly  shows  him  his  place.  .\nd  this  is  done  when  he  saves 
her  from  degradation  at  the  hands  of  I'ord.  A  tim-  comes  when  the  feud 
reaches  the  danger  point  and  Toe  is  shot  by  one  of  the  McT\instry  men. 
Cressy  hides  him  in  the  barn  and  successfully  holds  it  until  h-r  father  arrives, 
.^nd  he  is  not  brought  out  until  the  f  ud  is  ended.  It  could  not  be  main- 
tained with  two  members  of  the  rival  factions  in  love. 

Bret  Harte  has  painted  th '  pioneer  West  in  his  familiar  way.  The  storv 
is  vitil  and  vivid  with  all  the  Hartean  ingredients.  His  skill  at  plot  and 
characterization  is  emphasized  here  to  a  marked  degree.  The  story  is 
embellished  with  picturfsque  locations  and  faithful  atmosphere.  Miss  Sweet 
makes  Cressy  an  unforgettable  character  because  of  the  denth  of  feeling 
and  understanding  she  puts  into  the  portrayal.  She  is  ably  assisted  by 
Russell  Simpson  and  others. 

PROGRAM  READER 

You  all  know  Bret  Harte — you  all  know  that  h'?  stands  supreme  as  the 
best  story  teller  of  the  West  that  ever  lived.  He  has  done  a  gr-at  deal  for 
pictures  for  he  has  brought  us  into  intimp.te  contact  with  a  people  who  will 
never  fade  from  memory — a  people  who  lived  and  loved  and  fought  and  drank 

in  the  days  of  the  pioneer  West.     Manager    takes  great  pleasure 

in    jiresenting   at   the  beginning    an    adaptation    of  his 

stirring  tale,  "  Cressy,"  entitled  "  Fighting  Cressy,"  with  Blanche  Sweet  in 
the  title  role.  Enough  to  state  that  it  is  one  of  the  most  entertaining  pictures 
of  the  early  days  of  California  that  has  ever  liecn  produc-.d.  Miss  Sweet 
is  an  ideal  BrJt  Harte  heroine.  Somehow  she  makes  the  lovable  character 
unforgettable.  You  will  .sec  her  th  •  central  figure  of  a  vivid  and  vital  tale. 
And  you  will  leave  thoroughly  entertained. 


Star's  Admirers  Should  Enthuse  Over  This 

HERE  we  have  Anita  Stewart  in  a  role  where  she  rises  from 
sordid  surroundings  and  wins  fame  as  a  theatrical  star 
in  a   single   night.     And  it  is  an   ideal  part  for  her. 
Conway  Tearle  registers  strongly  in  an  appealing  role.  This 
drama  has  its  locale  in  London  and  is  very  well  directed. 

It  is  well  mounted  in  every  respect  and  convincingly  realistic 
The  cast  in  support  of  Miss  Stewart  and  Mr.  Tearle  is  well 
balanced  and  capable.  This  is  an  excellent  story  and  cleverly 
adapted  from  the  stage  success,  and  the  screen  version  possesses 
the  intrinsic  worth  to  completely  satisfy  any  kind  of  an  audience 
and  Miss  Stewart's  admirers  will  enthuse  over  this  one. 

When  a  scene  shifter  drops  a  pot  of  paint  upon  the  stage  and 
she  cries,  "  Mind  the  Paint,"  the  idea  is  put  into  a  song  and  the 
little  chorus  girl  is  allowed  to  sing  it,  springing  into  immediate 
fame.  And  there  is  a  very  gripping  love  element  and  the  romance 
is  true  enough  to  life  to  eschew  the  happy  ending. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  big  puller  and  very  pleasing;  Elite, 
strong  puller  and  highly  pleasing;  Family,  big  puller  and  very 
pleasing;  Lal>or*,  good  puller  and  generally  pleasing. —  Length, 
5  reels.— Released  November  \0.—  TOM  HAMLIN. 

THE  CAST 

Lily  Unjohn   (afterwards  Lily  Parradell)  Anita  Stewart 

Capt.  Nicholas  Jeyes   Conway  Tearle 

Lord  I'rancomb  ■   Victor  .Steele 

Lai    Roper   Templer  Saxe 

Vincent  Bland   Arthur  Donaldson 

Hon.   .\rthur  Stidulph  Rob-rt  Lee  Keeling 

Mrs.    .Arthur   Stidulph  Virginia  Xorden 

Mrs.  Upjohn   Hattie  Delaro 

Bob   George  Stewart 

Jimmie  Birch   Gladvs  Valerie 

."Ndapted  from  th"?  stage  play  written  by  Sir  Arthur  Wing  Pinero. 

Directed  by  Wilfred  S^orth. 

PRESS  NOTICE-STORY 

Anita  Stewart  is  the  star  in  the  scr  en  version  of  sir  Arthur  Wing  Pinero'a 

great  stage  success,  "  Mind  The  Paint  Girl  "  which  is  due  for  a   ■ 

davs  run  at  the    theatre  beginning   . 

This  is  a  First  National  Attraction  and  Conway  Tearle  is  Miss  Stewart's 
leading  man. 

Lilv  Upiohn  was  born  and  brought  un  in  what  is  practically  known  as 
the  slum  district  of  London  and  after  the  death  of  her  father  she  secure* 
a  position  in  the  chorus  at  the  big  Pandora  Theatre. 

One  day  when  the  composer  was  seeking  in  vain  for  a  theme  in  a  new 
song  which  he  thought  essential  to  the  show's  success  a  scene  painter 
accidently  drops  a  pot  of  paint  down  from  his  scaffolding.  Lily  screamed, 
"  Mind  The  Paint." 

It  was  this  that  gave  the  comros-r  his  inspiration  .->nd  he  wrote  the  song 
entitled  "  ]\find  The  Paint  "  and  Lily  was  allowed  to  sing  it  and  became 
famouse  ovrnight  as  the  "  Mind  The  Paint  Girl." 

The  real  heart  interest  in  the  story  is  where  a  fin-  army  officer  resigns 
from  the  army  rather  than  go  .away  with  his  comrades.  He  wanted  to  be 
near  Lily  the  star  while  waiting  for  her  to  become  his  wif'.  She  was  now 
known  as  Lilv  "  Parradell  "  and  her  mother  tried  hard  to  assume  the 
aristocratic  attitude  toward  the  world. 

When  Lily  is  courted  by  Lord  Francombe  the  former  army  officer,  her  old 
sweetheart,  discovers  them  togetlier  .?nd  this  is  the  big  scene  of  the  play  and 
is  described  as  tremendously  impressing  in  the  screen  version  also. 

PROGRAM  READER 

She  was  born  and  brought  up  by  poor  parents  in  the  slum  district  of 
London. 

.And  this  girl  won  fame  in  a  single  night  and  became  the  star  of  the 
famous  Pandora  Theatre.  ,•     .  , 

A  composer  was  nearly  driven  to  distraction  when  he  realiz-d  that  his 
show  needed  n  new  «ong  to  enliven  it  and  h-  couldn't  think  of  a  single  idea. 

And  then  the  inspiration  came  like  a  flash.  It  ha'penfd  when  the  scene 
painter  dro  ped  a  pot  of  paint  from  his  scaffold  and  it  splashed  the  stage, 

A  little  cl  orus  girl  cried.  "  Mind  the  paint"  And  "  Mind  The  Paint  " 
was  the  name  of  the  big  song  success  that  he  immediately  wrote.  This  same 
little  chorus  girl  sang  the  song  .^nd  was  made  in  a  single  evening. 

It  is  the  fact  that  she  was  soon  ardently  courted  by  two  fine  youths  that 
make  this  storv  interesting. 

Th-  screen  version  of  Sir  .\rthur  Wing  Pinero's  great  stage  success, 
"  Mind  The  Paint  Girl."  is  coming  to  this  th  atre  next  week. 

It  is  a  First  National  .\ttraction  and  .\nita  Stewart  is  the  star. 

SUGGESTIONS 

When  you  book  this  feature  you  should  dwell  strongly  upon  the  fict  that 
it  is  the  screen  version  of  the  stage  success  by  Sir  .\rthur  Wing  Pin  ro  and 
that  it  is  another  First  National  .Attraction  with  Anita  Stewart  as  the  star. 
Mention  also  that  Conway  Tearle  is  her  leading  man  and  you  have  j  ealaxy 
of  names  that  are  sure  box  office  pull  rs.  Stunt  advertising  may  be  indulged 
in  bv  dressing  a  pretty  girl  in  overalls  and  sending  her  about  tO";n  with  a 
bmsli  and  a  pot  of  p.-'.int.  No  si.gn  or  placard  is  necessary.  When  they 
see  th^  announcements  elsewhere  they  will  krow  what  the  title  "  Mind 
The  Paint  Girl  "  means.  It's  a  sort  of  a  "  teaser  "  tie-in  that  will  arouse 
curiositv. 

CATCH  LINES 

With  one  leap  she  covered  the  long  distance  from  sordid  surroundings  to 
stardom  overnight.   

She  had  to  choose  betwe°n  tw-o  ardent  lovers.  .\nd  when  she  rendered 
her  decision  they  were  both  disappointed. 


December  6 ,  i  Q 1 9 


4141 


THE  BELOVED  CHEATER 

(ROBERTSON-COLE) 


"A  GUN  FIGHTIN'  GENTLEMAN" 

(UNIVERSAL) 


Excellently  Developed  Story  of  Original  Theme 

Lh.W  C"()I)\'  IS  ilu-  ciiiiial  t'lj^iirc  in  lliis  I'o.uiirc  an  iiUcrcsi- 
ing  sliuly  dI  ihc  "  he-vamp  "  al  his  favorite  recreation,  the 
"  hiintint;  "  of  the  feminine  sex.  The  role  fits  him  exactly-. 
This  fact  and  a  highly  original  and  quite  prohahle  slor>,  except 
tor  an  incident  or  two,  is  responsible  for  a  production  which 
should  register  as  enteriaiimient  witii  any  an(hencc. 

The  producers  had  a  ticklish  sul)ject  to  handle,  since  allowing 
any  suggestion  of  sensuosne.^s  to  creep  in,  would  liave  been  fatal 
to  its  entcrtaiimiciit  value.  It  is  to  the  credit  of  Director  Win. 
Christy  Caliainie,  Mr.  Cody  and  the  capaiile  supporting  cast 
that  this  sbp  has  not  been  made. 

Mr.  Cody  depicts  a  somewhat  familiar  type  of  the  modern 
male.  He  contracts  the  "love  making"  habit,  learns  all  the  rides 
of  the  game  and  can  be  said  to  be  a  grand  success  at  it. 

There  is  no  attempt  to  point  a  moral.  The  philanderer  doesn't 
reform.  He  just  "  lets  one  get  by,"  perhaps  on  ihe  theory  that 
losing  one  "  l>ird  "  from  his  "  bag  "  isn't  of  any  great  importance 
when  one  is  such  a  successful  "  hunter." 

The  production  has  been  beautifully  staged,  the  direction  is 
characteristic  of  Cabanne  and  the  photographv  is  excellent. — 
Length,      reels.-      .V.  PICKf.RSOX. 

THE  CAST 

Bruce  .^ands   T.ew  Cody 

■    Doris  Pawn 

Mr.   Challoner   Frederick  Woom 

Mr.  Morgan   Andrew  Robeson 

Mrs.  Thorndyke- Brook   Alice  Fleming 

Eulalie  Morgan   Eileen  Percy 

Kingdom  Challoner   Jack  Mower 

Wang   Himself 

Directed  by  \Vm.  Christy  Cabanne. 

Photography  by  J.  A.  Durbray. 

PRESS  NOTICE-STORY 

"  The  Beloved  Cheater,"   |  ronotinccd  one  of  the  most  unique  photoplays 

of  the  season,  comes  to  the  for  a  — —  days'  engagement 

l)eginning  . 

The  production  boasts  of  a  theme  which  is  entirely  different  than  any  pic- 
ture heretofore  presented,  and  it  is  in  this  that  it  is  especially  recommend  d. 
There  is  a  world  of  entertainment  promised  in  the  fundam"ntal  idea  of  the 
story,  that  of 'incidents  in  the  life  of  two  very  unusual  people,  one  a  w.  althy 
bachelor  who  makes  love  to  all  women  just  for  the  satisfaction  of  winning 
their  regard,  much  as  a  hunter  likes  to  stalk  difficult  game  or  the  fisherman 
angle  for  the  most  elusive  of  fisli,  and  a  prudish  young  girl  who  denies  her 
fiance  kisses  because  she  thinks  the  custom  "  disgusting." 

The  picture  is  a  close  view  of  the  wooing  of  the  professional  lover,  a 
philand  rcr  who  courts  like  an  artist.  There  is  nothing  sensuous  or  sug- 
gestive in  his  way  of  making  women  care  for  him. 

He  knows  all  the  little  weaknesses  of  the  feminine  s'x  and  plays  u;  on 
them  as  a  violinist  might  upon  the  strings  of  his  instrument. 

W  hit  happens  when  the  girl  of  the  story  enters  his  life  makes  .m  interest- 
ing picture.  Especially  so  since  there  is  not  the  usual  conventional  ending 
in  sight  from  the  first  sequence.  Debonair  Lew  Cody  has  'the  role  of  the 
philander'T  and  [lays  it  so  well  that  he  may  be  likened  to  a  male  Theda 
Bara.  There  is  a  strong  supporting ^ast  and  the  picture  has  be  n  given  a 
sumptuous  production,  big  sets  and  be.iutiful  clothes  being  a  part  of  every 
scene.  VV'm.  Christy  Cabanne  directed  with  skill  and  foresight  since  not  a 
single  sequence  is  offensive. 

PROGRAM  READER 

Vou  who  have  claimed  that  tl^ere  was  nothing  new  in  the  plots  of  i^hofo- 
plays  must  needs  see  '"  The  Reloved  Cheater,"  which  arrives  at  this  theatre 

beginning  ,  for  at  last  something  different  has  been  found,  a  story 

which  stands  in  a  class  by  itself  both  in  point  of  theme  and  in  tli"  characters 
around  which  the  incidents  of  the  plot  are  woven.  In  the  man  of  the  story, 
■we  all  know  many  a  prototyp-^  in  real  lif  ■.  a  bachelor  of  his  own  choosing, 
who  has  ri  ached  the  age  of  discri-tion  and  experience,  wise  in  the  ways  of 
women,  unscrupulous  in  his  affairs  with  women,  yet  with  all  ret.i.ining  a 
code  of  morals  which  releases  him  from  the  role  of  the  common  i  hiland  rer 
T)r  the  roue,  since  he  "  hunts  "  with  the  fine  discrimination  of  the  s'  ortsman. 
caring  more  for  chas?  than  the  game.  In  the  woman  we  have  equally  as 
unique  a  type. 

What  happens  when  they  meet  is  interesting  and  novel.  There  is  no 
attempt  to  point  a  moral  in  this  picture.  Rather  is  it  a  story  which  you 
might  view  in  real  life  if  the  roofs  of  th?  houses  of  this  city  were  taken  off 
and  you  were  permitted  to  see  the  innermost  lives  of  some  men  and  some 
women.  The  end  of  the  drama  is  not  to  b-  foreseen.  There  is  no  maudlin 
sentiment  express  d  It  is  life-like  and  real,  a  great  i  icture  enacted  by  a 
great  cast,  one  which  has  been  abl'-  to  handle  so  delicate  a  subject  without 
the  suggestion  of  cheapness  or  sensuousness  creeping  in. 

CATCH  LINES 

"His  specialty  was  the  ladies  —  this  debonair,  handsome  chap  of  mature 
years  and  wide  experience.     He  kept  a  record  of  his  conquests,  a  sort  of 
notching  of  the  gun  stock'  like  the  bad  men  of  a  Western  novel." 


The  chink  put  on  his  slippers  and  for  a  moment  the  thought  came  that 
it  might  be  pleasant  to  have  this  wonderful,  charming  woman  to  perform 
the  task,  but  th?  momentary  weakness  passed.  *and  he  sagely  observed  to 
"himself  as  he  watched  the  Chinaman  at  work:  "  Practically  the  same  service 
with  no  obligations."   

"  He  smiled  and  talked  his  way  into  the  innermost  soul  of  every  woman 
"who  interested  him.  None  were  immune.  It  was  a  way  he  had.  born  of 
.long  experience  in  the  art  of  playing  at  love  and  a  willingness  to  cheat  in 
■what  he  paid  for  that  which  he  received." 


Not  Enough  Action  for  Carey  Here 

H-M\l>'^  lAKl-;^  lias  become  .Mich  a  capable  interpreter 
of  Western  action  that  whenever  this  element  is  allowed 
to  lose  its  spontaneity  and  vigor  his  pictures  lose  that 
punch  which  characterizes  them.  It  may  be  that  having  a  hand 
in  writing  his  latest  Cheyenne  Harry  story  he  lost  his  perspective 
insofar  as  measuring  out  a  plethora  of  actionfiil  scenes.  He 
has  pri  vided  himself  more  of  a  htimorous  study  than  what  is 
usually  his  allotment.  The  theme  itself  is  hoary  with  age  — it 
being  the  fan'iliar  argument  that  the  way  to  a  woman's  heart 
is  throtigh  appl.\ing  cave-man  methods. 

Cheyenne  Harry  has  returned  from  Chicago  without  accom- 
plishing any  satisfaction  from  the  cattle  king  that  the  latter 
iiiteiuis  to  reimburse  him  for  stealing  his  property.  He  had  been 
humiliated  by  the  magnate's  daughter  and  her  guests,  who  think- 
ing he  was  some  sort  of  savage,  had  behaved  outrageously  at 
the  diinier  table.  A  far-fetched  scene  and  one  that  doesn't  ring 
true.  Harry  beet  ines  an  outlaw  after  stealing  the  cattle  king's 
payroll  and  his  debt  is  squared  when  he  kidnaps  the  daughter 
who  has  jonrncyed  West  on  a  hunting  expedition. 

Most  of  the  action  is  centered  upon  Harry's  methods  in  taming 
the  spirited  girl.  And  it  becomes  quite  monotonous  especially 
when  yott  wait  anxiously  for  some  old-fashioned  Harry  Carey 
'■  fireworks "  which  are  rather  belated  in  their  arrival.  The 
story  is  framed  against  some  picturesque  backgrounds.  Kathleen 
O'Connor  is  the  girl  in  the  case  and  Barney  Sherry  plavs  the 
cattle  king.  Jack  Ford,  who  is  also  one  of  the  authors,  directed 
the  feature.— Length  5  rce\s.— LAURENCE  REID. 

THE  CAST 

John  Merritt   J.  Uarnev  .Sherry 

Helen  .Merritt   Kathleen  O'Connor 

Cheyenne  Harry   Harry  Carey 

Karl  of  Jollywell  Harrv  Meter 

Helen's  Aunt   I.ydia  Titus 

Buck  Regan   Duke  Lee 

Seymour   Joe  Harris 

Old  Sheriff    Johnnie  Cooke 

The  "  Youngster"   Ted  Brooks 

By  Harry  Carey  and  Jack  Ford 

.Scenario  by  Hal  Hoadley. 

Directed  Iiy  Jack  Ford. 

PRESS  NOTICE-STORY 

Harry  Carey,   the  popular  Western  actor  in   Universal   pictures,   will  be 

seen   again  at   the   1  theatre  (m  —  of    week  in   his  latest 

photo-  lay  entitled  "  The  Gun-Fightin'  Gentleman."  Special  interest  is 
attached  to  the  offering  in  that  the  star,  in  collaberation  with  Jack  Ford, 
wrote  the  story.  This  is  not  his  first  attempt  in  turning  out  his  own 
material.  In  fact  he  has  contributed  a  number  of  "Cheyenne  Harry" 
stories,  and  since  he  interprets  this  character  he  is  always  able  to  furnish 
himself  ,-in  interfsting  role.  Mr.  I'ord,  who  directed  the  feature,  needs  no 
introduction.  His  wurk  has  long  been  a  source  of  admiration  to  those  who 
follow  the  Western  type  of  photo;  lay.  He  never  fails  to  instill  a  rapid 
amount  of  action,  which  is  always  enacted  against  picturesque  backgrounds. 

"  The  Gun-Fightin'  Gentleman  "  tells  the  story  of  Cheyenne  Harry,  whose 
pro-erty  is  in  d-'Uger.  of  being  stolen  from  him  by  John  Merritt,  the  Chicago 
cattle  king.  When  Harry  discovers  the  way  things  are  going  he  journeys 
to  the  Western  nietro;jolis  and  b  ards  the  lion  in  his  den.  Inasmuch  as  lie 
has  arrived  just  in  time  for  dinner  Merrill's  guests  proceed  to  embarrass 
him  with  their  idea  of  a  cowboy's  table  manners.  Provoked  by  their  attitude 
A.'  I  aves  and  with  the  satisfaction  that  he  will  get  even  with  Merritt.  The 
opportunity  i  resents  itself  when  he  writes  him  a  letter  informing  him  thai 
he  has  robbed  the  pay-roll  of  tl'C  ranch  and  sends  a  receipt  for  the  amount 
on  account,  .^o  Harry  is  forced  to  become  an  outlaw.  .And  full  paym-nt  is 
exacted  when  he  kidnaps  Merritt's  daughter.  Helen,  and  compels  her  to  love 
him.  She  hates  him  at  first,  but  his  forceful  cliaracter  awakens  a  deep 
response  in  her  heart. 

PROGRAM  READER 

Harry  Carey,  the  WeFtern  actor,  will  appear  at  this  theatre  in  the  near 
future  in  a  photoplay  which  he  wrote  in  collaboration  with  his  director.  Tack 
I'ord.  enlitl  d  "  The  Gun-Fightin'  Gentleman."  He  is  Cheyenne  Harry 
again,  and  it  is  his  object  to  fight  for  his  properly  which  has  been  stolen 
from  him  by  the  cattle  king,  John  Merrill.  Getting  no  satisfaction  from  his 
ranch,  Harry  journeys  to  Chicago  to  beard  the  lion  in  his  den.  He  arrives 
just  in  tim-  for  dinner  and  the  guest  is  made  an  object  of  ridicule  by  the 
magnate's  daughter  and  her  friends.  Provoked  by  their  display  of  "  man- 
ners "  and  obtaining  no  satisfaction  from  Merrill,  he  returns  to  the  ranch 
and  becomes  an  outlaw.  And  he  eventually  exacts  payment  in  full  for  his 
stolen  properly.  How  h?  does  it  is  told  in  a  series  of  exciting  incidents  — 
incidents  which  are  enacted  again'-t  picturesque  backgrounds.  .See  Harry 
Carey  in  "  The  Gun-Fightin'  GentU  man  "  —  It  is  an  interesting  picture. 

CATCH  LINES 

The  story  of  a  man  who  turned  outlaw  in  order  to  exact  vengeance.  See 
Harry  Carey  in  his  own  photoplay,  "  The  Gun-Fightin'  Gentleman." 

The  cattle  king  had  refused  to  deal  with  him.  so  he  stole  the  pay-roll  and 
kidnapped  his  daughter.  What  happened?  See  the  vivid  Western,  "The 
Gun-Fightin'  Gentleman."   

They  thought  because  he  came  from  the  West  that  he  was  something  of  a 
savage.  .-Xnd  so  thev  proceeded  to  embarrass  him.  But  he  turned  the 
tables.  Flow  he  did  i't  is  revealed  in  the  Harry  Carey  picture,  "  The  Gun- 
Fightin'  Gentleman." 


4142 


Motion  Picture  News 


MALE  AND  FEMALE 

(PARAMOUNT-ARTCRAFT) 


VICTORY  " 

(PARAMOUNT-ARTCRAFT) 


Lavish  and  Spectacular  Production 

THAT  Cecile  B.  De  Mille  has  proven  himself  one  of  the 
foremost  directors  on  the  screen  has  long  been  recognized. 
It  looks  as  if  he  has  excelled  himself  with  "  Male  and 
Female,"  an  adaptation  of  Sir  James  M.  Barrics's  play,  "The 
Admirable  Crichton."  There  may  be  those  who  will  find  fault 
that  the  original  title  has  been  changed  but  if  they  know  the 
British  playwright  they  will  apprecialc  the  fact  that  he  cannot 
be  done  successfully  on  the  screen.  So  "  Male  and  Female "  is 
Cecil  B.  De  Mille's  achievement  any  way  you  look  at  it.  True  he 
has  incorporated  Barrie's  underlying  thought  that  English  life  is 
divided  by  sharp  contrasts  —  that  equality  docs  not  figure  in  it 
except  in  moments  of  extremity.  And  when  stressful  events 
are  over  things  are  as  they  were  in  the  beginning. 

Master  and  mistress  become  the  servants  and  the  butler  and 
maid  preside  when  all  arc  cast  upon  a  Crusoe  island  in  the 
South  Seas.  Remarkably  thrilling  is  this  wreck  and  the  sus- 
pensive moments  contained  in  the  scene  are  intermingled  with 
flashes  of  humor,  thanks  to  Theodore  Roberts'  keen  sense  of 
characterization.  The  butler  who  had  recognized  his  position 
with  supreme  modesty  becomes  a  domineering  lord.  The  island 
scenes  are  not  too  long,  so  progressive  and  interesting  is  the 
director's  action. 

It  is  a  remarkable  picture,  this  "  Male  and  Female."  The 
story  is  well  told,  the  acting  is  of  a  superior  order  despite  the 
fact  that  most  of  the  plaxers  do  not  suggest  Britishers,  and  it  is 
produced  with  a  lavish  disregard  of  expense.  It  is  rich  in 
details  and  atmosphere  and  realistic  strokes  and  there  is  a  story 
interest  that  keeps  one  fascinated. —  Length,  9  reels. —  LAU- 
RENCE REID. 

THE  CAST 

Crichton,  a  butler  Thomas  .Meighan 

Lord  Loam   Th  odore  Roberts 

Hon.  Ernest  Wolley   Raymond  Hatton 

Lord  P.rockelhurst   .  Robert  Cain 

Lady  Mary  Lasenby   Gloria  Swanson 

Tweeny  .   Lila  Lee 

The  King's  Favorite   Bebe  Daniels 

Susan   Julia  Faye 

Lady  Eileen  Dun  Craigie  Rhy  Darby 

.Agatha  Las-nby   -Mildred  Reardon 

Lady  lirockelhurst   Maym  Kelso 

Treherne   Edward  Burns 

McGuire   Henry  Woodward 

Thomas  Sydney  Dean 

"Buttons"   ,  Wesley  Barry 

Fisher  Edna  May  Cooper 

Mrs.   Perkins   •  Lillian  Leighton 

Pilot  of  Lord  Loam's  Yacht  Guy  Oliver 

Captain  of   Yacht  Clarence  Burton 

By  Sir  James  M.  Barrie. 

.'Scenario  by  Jeanie  MacPherson. 

Directed  by  Cecil  B.  DeMille. 

PRESS  NOTICE-STORY 

Cecil  B.  DeMille,  famous  for  his  long  string  of  artistic  motion  picture 
successes,  is  declared  to  have  excell'd  all  his  previous  efforts  in  "Male 
and  Female,"  his  newest  Paramount- .\rtcraft  picture  w4iich  will  come  to  the 

  theatre    beginning   .     This    is    an    adaptation    by  Jeanie 

MacPherson  of  Sir  James  M.  Barrie's  celebrated  play.  "  The  .\dmirable 
Crichton."  The  story  relates  the  thrilling  experience  of  a  suiier  intelligent 
English  butler,  Crichton  .\  mere  menial  in  his  own  land,  he  becomes  the 
man  of  the  hour  when  his  master's  yachting  party  is  wrecked  on  a  desert 
island.  He  rules  the  fortunes  of  the  group  and  wins  the  heart  of  his 
master's  beautiful   daughter,   only  to  refuse   her   for  a  little  serving  maid. 

■The  brief  outline  of  the  story  does  not  do  justice  to  this  sumptuous  pro- 
duction, nor  to  its  wealth  of  dramatic  action.  It  carries  a  beautiful  theme, 
the  working  out  of  whicli  stann  s  Mr.  D. -Mille  as  a  master  director.  Despite 
the  lavish  scale  upon  which  tlie  picture  is  screened,  the  inimitable  Barrie 
humor  and  his  whimsical  touches  are  anparent  throughout.  Thomas  Meighan 
has  the  leiding  role  and  oth  r  prominent  players  in  the  cast  are  Gloria 
Swanson,  Lila  Lee,  Theodore  Roberts,  Bebe  Daniels.  Raymond  Hatton  and 
Guy  Oliver.  No  effort  was  spared  by  Mr.  DeMille  to  make  "  Male  and 
Female  "  a  faithful  reproduction  in  every  respect, 

SUGGESTIONS 

Superlative  praises  can  l)e  sung  al)out  this  picture — the  latest  from  the 
DeMille  factory.  Inasmuch  as  your  patrons  recognize  this  director's  artistry 
providing  you  presented  his  previous  pictures,  they  will  flock  to  see  his 
latest  achievement.  It  would  be  well  to  state  in  emj  hatic  terms  that  it  is  an 
adaptation  of  Sir  James  M,  Barrie's  celebrated  play,  "  The  .\dmirable 
Crichton,"  which  was  one  of  the  most  successful  contributions  to  the  stage. 
Play  up  the  author  in  all  your  exploitation — then  follow  his  name  with  the 
director's.  Mention  the  remarkable  array  of  talent — the  cast  including  the 
"  wonder  iman,"  Thomas  Meighan,  who  will  b?  remembered  for  his  perform- 
ance in  "  The  Miracle  Man."  Gloria  Swanson,  Lil.i  Le",  Theodore  Roberts 
and  others.  Emphasize  the  beautiful  theme.  Bring  out  the  lavishness  and 
the  spectacular  appeal  of  the  production.  Treat  in  it  a  dignified  manner 
and  use  your  circular  letter  campaign  here.     Publicize  it  far  in  advance. 

CATCH  LINES 

"  Male  and  Female,"  the  adaptation  of  Sir  James  M.  Barrie's  celebrated 

play    "  The  Admirable  Crichton,"   is  unquestionably  the  finest  picture  yet 

produced  by  the  master  director,  Cecil  B.  DeMille.  It  is  dramatic,  luxurious 
and  spectacular. 


An  Absorbing  Heavy  Calibre  Drama 

MAURICE  TOURNEUR'S  screen  version  of  Joseph  Con- 
rad's great  no\el  is  a  decidedly  distinctive  and  unique 
oflfering.  It  is  of  heavy  calibre  and  quite  away  from  the 
usual  run.  In  fact,  this  appears  to  be  so  absorbing,  intense,  and 
weirdly  tragi:  in  spot.;,  that  it  will  thoroughly  grip  the  adult 
minds  inn  is  no  picture  for  children  to  witness,  or  for  the 
inisophisiicated  to  view. 

Besides  brilliant  direction  this  production  is  splendidly  mounted 
and  has  an  exceptional  cast.  Lou  Chaney's  characterization  is 
compelling  and  Seena  Owen,  Jack  Holt  and  Wallace  Beery  are 
excellent  in  their  respective  roles. 

A  3oung  man  alisorlis  the  teachings  of  his  father  and  becoming 
hitter  against  the  world,  the  son  voluntarily  exiles  himself  on  ari 
island,  determined  to  cultivate  a  contempt  for  pity  and  become 
devoid  of  sympathy.  On  a  visit  to  the  mainland  however  he 
lireaks  his  vow  when  he  rescues  a  youtig  girl  and  takes  her  to 
his  island  where  they  maintain  purely  a  piatonic  friendship. 

Three  scoundrels  visit  the  island  and  it  is  then  that  the  young 
nian  awakens  and  declares  that  he  is  now  convinced  that  the  two 
greatest  enterprises  in  life  arc  to  love  and  to  kill. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  arc:  Metropolitan,  big  puller  and  very  pleasing;  Elite, 
sirong  puller  and  very  pleasing;  Family,  good  puller  and  generally 
pleasing.  W  orkers,  big  puller  and  entirely  pleasing. —  Lenght,  5 
reels.— Released  November  30.— 7  0^/  HAMLI.W 

THE  CAST 

Axel  Heyst   Jack  ITolt 

Alma   Seena  Owen 

Ricardo   Lou  Chaney 

Schomberg   Wallace  Beery 

Mr.  Jones   Ben  Deely 

Mrs.   Schomberg   Laura  Winstoq 

Pedro   Bull  Montana 

Cai  t.   Davidson   G.^orge  Nichols 

Story  by  Joseph  Conrad. 
Scenario  by  Stephen  Fox. 
Direction  by  Maurice  Tourneur. 
Photography  by  Rene  Guissart. 

PRESS  NOTICE-STORY 

Maurice  Tourneur's  latest  production  is  a  screen  version  of  Joseph  Con- 
rad's novel,  "  X'ictory,"  and  will  be  shown  at  the    theatre  for   ■ 

days  beginning   : 

This  Paramount-Artcraft  picture  is  described  as  a  gripping  photoplay  and 
is  jiortrayed  by  a  special  cast  which  includes  Jack  Holt,  Seem  Owen,  Lou 
Chaney  and  Wallace  Beery. 

Joseph  Conrad's  story  allows  a  young  man  who  tries  to  follow  his  father's 
teachings  in  life,  but  it  happens  that  his  learned  father  was  very  bitter  .against 
the  world  and  advocated  a  contempt  for  i  ity  and  that  a  person  should 
never  allow  himself  to  be  swayed  by  sympathy. 

Wh  n  the  son  voluntarily  exiles  himself  upon  an  island  fully  determined 
to  cultivite  this  hardness  of  heart  his  plans  are  all  upset  when  he  rescues 
a  girl  who  was  being  pursued  on  the  mainland  and  brings  her  to  his  island. 

\Vhile  the  great  friendship  which  fpprang  up  between  them  was  purely 
]>latonic  the  girl  grew  to  love  the  man  and  was  piqued  at  his  apparent 
neglect. 

It  is  at  this  time  that  three  great  scoundrels  land  upon  the  island  with 
the  sole  intention  of  robbing  the  man  and  carrying  the  girl  away.  This  trio 
formed  one  of  the  most  unique  criminal  groups  in  existence  and  stopped  at 
nothing  to  accomplish  their  objects.  They  were  of  the  adventurous  kind 
and  murder  meant  nothing  to  them. 

This  condition  of  affairs  aroused  the  man  of  the  island  and  roused  him 
from  his  lethargy.  When  he  saw  one  of  the  brutes  embracing  his  girl  he 
began  to  see  r.d  for  the  first  time  and  forgot  all  his  father's  teachings. 

He  declares  to  the  girl  that  he  is  now  awakened  and  is  convinced  that  the 
two  greatest  enterprises  in  life  .are  to  love  and  to  kill.  And  the  villainous 
trio  is  summarily  eliminated,  leaving  the  hero  and  his  sweetheart  in  each 
other's  arms,  the  only  living  beings  on  the  island. 


PROGRAM  READER 

"  I  am  now  firmly  convinced  that  the  two  greatest  enterprises  in  life  are 
to  love  and  to  kill,"  declared  .Axel  Heyst. 

.\nd  within  one  sliort  hour  the  villainous  trio  was  no  more  and  he  was 
alone  with  his  sweetheart  on  the  island. 

Joseph  Conrad  is  a  great  author  and  writes  novels  that  grip  and  thrill. 

.And  his  great  book.  "  \  ictory.''  has  been  screened  as  a  Paramount-Artcraft 
picture  by  Maurice  Tourn;ur,  the  master  director. 

The  cast  is  a  special  -"rray  of  screen  artists  including  Jack  Holt,  Seena 
Owen,  Lou  Chaney  and  Wallace  Beery. 

\\  hen  "  Victory  "  comes  to  this  theatre  next  week  we  urgently  request 
you  not  lo  miss  it.  It  is  a  heavy  dramatic  offering,  bordering  on  melo- 
dramatic romance  and  one  of  the  most  gripping  stories  you  ever  saw  on  the 
screen. 

SUGGESTIONS 

.After  you  book  this  one  you  will  find  that  many  .angles  of  exploitation  are 
open  to  you.  But  do  not  neglect  the  author.  This  is  the  first  one  of  Joseph 
Conrad's  stories  ever  screened,  and  his  stories  have  a  wide  following.  Let 
them  know  that  it  is  not  a  war  story  and  mention  th?  members  of  the  cast 
as  often  as  possible,  especially  Jack  Holt.  Wallace  Beery,  Seena  Owen  and 
Lou  Chaney.  And  then  the  fact  that  Maurice  Tourneur  produced  it  and 
it  is  a  Paramount-.Artcraft,  will  assuredly  pull  thfm  in.  If  you  have  a 
good  opening  the  word  of  mouth  advertising  afterwards  should  assure  you 
of  an  increasing  attendance,  as  it  is  novel  and  tremendously  impressive. 


December  6  ,   i  9  i  9 


4143 


Advance  Information  on  All  Film  Releases 


CHRISTIE  FILM  COMEDIES 

(At  Stale  Right  Exchanges) 

CHRISTIE  TWO  REELERS 

Xov     .  —A  Roman  Scandal  (Colleen  Moore)  

Oct.     ..     Wild  and  Western  (Kay  Tincher)  

SINGLE  REEL  COMEDIES 

Her   Bear  Kscape  

Home  Brew  

His  Master's  Voice  


EDUCATIONAL  FILM  CORP. 

(Through  Slate  Right  and  Educational  Exch.) 

RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  •• -.  ' 

Constantinople,  the  Cateway  of  the  Orient  

BLACK  AND  WHITE  COMEDIES 

Oct.    I J     liusiness    is  business  

Oct.      h     .\    I'rince    There  Was  

EQUITY  PICTURES  CORPORATION 

Silk  llushaiuls  ami  Calico  Wives  (House  Peters)  6 

Eyes  of  Voulh  (Clara  Kimball  Young)  7 


FAMOUS  PLAYERS  LASKY  EXCHANGE 

PARAMOUNT-ARTCRAFT 

Nov.   30— Scarlet   Days   (C.riffith    Prod.)  3 

Xov.  JO — Counterfeit    (Elsie    Ferguson)  •  5 

Nov.  .'3— The  Miracle  of  Love  (Cosmo.  Production)  3 

Nov.    23— It  Pays  to  .Advertise  (Bryant  Washburn)  3 

Nov    23 — The   Invisible   Bond   (Irene  Castle)  5 

Nov.    i(>— 2i',.j   Hours  Leave  (McLean-May)..  S 

Nov.    i6-.Male  and  Female  (Cecil  B.  DeMiIle) .  •  5 

j^'ov      9 — What  Every  Woman  Learns  (Enid  Bennett)  5 

Nov.     9.— Crooked  Straight  (Charles  Ray)..  5 

Nov.     9. — Luck  in  Pawn  (Marguerite  Clark)  5 

Nov.     2.— L' Apache    (Dorothy    Dalton)  .  .  .  .  .  5 

Nov.     2.— Turning  the  Tables  (Dorothy  Gish)  5 


FOX  FILM  PRODUCTIONS 

BIG  PRODUCTIONS 

Should  a  Husband  Forgive  5 

Kathleen  Mavourncen   g 

Evangeline   

WILLIAM  FARNUM  SERIES 

Wings   of   the    Morning  5 

The   Last  of  the  Uuanes  5 

TOM  MIX  SERIES 

The  Daredevil   5 

FOX  ENTERTAINMENTS 

Thieves  (Gladys  Brockwell)   5 

Eastward   Ho!    (William   Russell)  S 

The   Winning  Stroke    (George  Walsh)  5 

Lost  Money  (Madoline  Traverse)  •  5 

Vagabond    Luck    (Ray-Fair)  5 

Chasing  Riinbows  (Gladys  Rockwell)  5 

GOLDWYN  EXCHANGES 

The  Cup  of  Fury   (Rupert  Hughes)  ^ 

Flame  of  the  Desert  (Geraldine  Farrar)  7 

The  Loves  of  Letty  (Pauline  Frederick)  s 

Jubilo  (Will  Rogers)  ° 

The  Gay  Lord  Quex  (Tom  Moore)  5 

Jinx    (Mabel    Xormand)  5 

Bonds  of  Love  (Pauline  Frederick)  5 

Strictlv  Confidential   (Madge  Kennedy)  5 

.\]mos't  a  Husband  (Will  Rogers)  5 

The  World  and  Its  Woman  (Geraldine  Farrar)  5 

Lord  and  I^dy  .'ilgy  (Tom  Moore)  5 

W.  W.  HODKINSON  CORP. 

Mary   Minds   Her   Business   (Billie   Rhodes)  6 

Hearts    and    Masks    (Billie    Rhodes)  6 

The    Joyous    Liar    (T.    Warren    Kerrigan)  5 


PATHE  EXCHANGES 

Dec.  14 — The  .X  H-C  of  Love  (.Mae  Murray)  6 

Dec.     7. — Brothers   Divided    (Frank  Keenan)  5 

Nov.  30 — Dawn  (Sylvia  Breamer-Robert  Gordon)  6 

BOUND  AND  GAGGED  (Serial) 

(George  B,  Seitz  and  Marguerite  Courtol) 

Dec.  14— Eighth.  .Arrested   ^ 

Dec.    7 — Seventh,  .\  Fatal   Error.....  2 

Nov  30 — Sixth,  Out  Again,  In  Again  2 

THE  BLACK  SECRET 

{Pearl  White  and  Waller  McGrail) 

Dec.  14 — Sixth,  The   Unknown   2 

Dec.    7.— Fifth,    The   Acid    Bath  2 

Nov.  30 — Fourth,   Below  the  Water  Line  a 

"  FLYING  A  "  SPECIALS  (American) 

The  Hellion  (Margarita  Fisher)  5 

Six  Feet  Four  (William  Russell)  6 

AMERICAN  FILM  COMPANY,  INC. 

Aug.   19— This  Hero  Stuff  (William  Russell)  6 

RhALART  PICTURES  CORPORATION 

SPECIAL  FEATURES 

The  Mysteries  of  the  Yellow-Room  (Chautard)  6 

Soldiers    of    Fortune    (Uwan)  7 

STAR  PRODUCTIONS 

Erstwhile  Susan  (Constance  Binney)  5 

Anne  of  Green  Gables  (Mary  Miles  Minter)  '...6 

ROBERTSON-COLE  PRODUCTIONS 

i  UPERIOR  PICTURES 

.Nov.  .. — ,\  Fugitive  from  Matrimony  (H.  B.  Warner)  5 

Nov.  .. — The  Blue  Bandanna  (Wm.  Desmond)  5 

Nov.  .. — The  Illustrious  Prince   (Sessue  Hayakawa)  5 

SPECIALS 

Dec.  .. — The  Beloved  Cheater  (Lew  Cody)  5 

Nov.  ,. — The  Broken  Butterfly   (Tourneur)  5 

Oct.  .. — The  Open  Door   (special  cast)  5 

SELECT  PICTURES 

Aug-  .. — The  Undercurrent  (Guy  Empey)  6 

Sept... — Faith  of  the  Strong  (Mitchell  Lewis)  5 

Sept.  .. — A  Scream  in  the  Night  (Special)  5 

Oct.  .. — Isle  of  Conquest  (Norma  Talmadge)  5 

SELZNICK  PICTURES 

(Distributed    Through  Select  Pictures  Corp.) 

Sept.  .. — A  Regular  Girl  (Elsie  Janis)  

Oct.  .. — The  Country  Cousin  (Elaine  Hammerstein)  

Oct.  .. — Sealed   Hearts    (Eugene  O'Brien)  

Oct.  .. — The  Glorious  Lady   (Olive  Thomas)   

Nov.  .. — Piccadilly  Jim  (Owen  Moore)  5 

Out    Yonder    (Olive    Thomas)  S 

Nov.  ..—The  Broken  Melody  (Eugene  O'Brien)  5 

TRIANGLE  EXCHANGES 

Nov.  23. — Flame  of  the  Yukon  (Dorothy  Dalton)  6 

Sept.     7— Let  Katie  Do  it  (D.  W.  Griffith)  S 

UNITED  ARTISTS  CORPORATION 

Dec.  29— When  the  Clouds  Roll  Bv  (Douglas  Fairbanks)  6 

Oct.    20— Broken    Blossoms    (D.    W.    Griffith)...........  6 

Sept.    I— His  Majesty  the  American   (Douglas  Fairbanks)  8 


METRO  EXCHANGES 

NAZIMOVA  PRODUCTIONS 

The  Brat    (Nazimova)  5 

The  ReH     Lantern     (N'a/.imova)  «  " 

SCREEN  CLASSICS.  INC..  SPECIALS 

Fair  and  Warmer  (May  Allison)  6 

Please  Get  Married  (Viola  Dana)  6 

Lombard!,  Ltd.  (Bert  Lytell)  6 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

A  Gun-Fightin'  Gentleman   (Harry  Carey)  5 

Lasca   (Edith  Roberts-Frank  Mayo)  5 

Under  Suspicion  (Ora  Carew-Forrest  Stanley)  5 

His  Divorced  Wife  (Monroe  Salisbury)  5 

JEWEL  PRODUCTIONS,  INC. 

The  Good  Ship  Rock  'n  Rye  (Mrs.  Joe  Martin-Jimmy  Adams)  2 

The  Mite  of  Love  (Mabel  Taliaferro-Robert  Edeson)  2 

.\  Jungle  Gentleman  (Mrs.  Joe  Martin-Jimmy  Adams)   2 

The  Right  to  Happiness  (Dorothy  Phillips)  8 

VITAGRAPH  EXCHANGES 

Pegeen    (Bessie    Love)   S 

The  Darkest  Hour  (Harry  T.  Morey)  5 

The  Tower  of  Jewels   (Corinne  Griffith)  5 

SPECIALS 

The  Vengeance  of  Durand  (Alice  Joyce)  7 

The  Climbers  (Corinne  Griffith)  6 


Non  Poisonous  ChemicdUy 

How  to  Cut  Your 
Overhead  Costs 


Pur 


A  number  of  the  largest  Laboratories 
are  now  using  ArDEL  DeVELOPER- 
they  find  their  actual  tests,  backed  by 
their  long  experience,  that  Ardel  reduces 
overhead  costs  materially. 

Tests  Prove 

Ardel  Developer  Produces 
Greater  Speed 
Lasting  Qualities 
Fine  Detail 
Better  Gradation 
Smooth,  Even  Grain 

It's  Dependable 

Write  for  Samples  and  Prices 


•  •  t  «  •  •  • 


I 


FRANCO  AMERICAN 
CHEMICAL  CORPORATION 

1432    ALTGELD  STREET 
CHICAGO,  ILL. 


*  •  »•••  ••»•••••  ■  »  *  '  • 


»  "»  f  *  »  •  •  •  •  «  "  •  t  *  «^ 


We're  So  Proud 


of  the  word 


that  every  bit  of  metal  which  goes  into  the  making 
of  our  projectors  is  subjected  to  the  closest  scrutiny 
from  the  time  that  it  comes  to  us  in  its  raw  state 
until  it  is  transformed  by  our  skilled  artisans  into  a 
necessary  part  of  a  beautifully  running  unit. 

The  word  "SIMPLEX"  alone  would  mean 
nothing  —  but  when  marked  upon  our  projection 
machinery  it  represents  everything  that  is  latest  and 
best  in  projection  room  equipment. 

Realizing  this,  men  from  all  parts  of  the  world 
write  us  almost  every  day  asking  for  the  privilege  of 
selling  our  Simplex  machines  —  which  in  itself 
speaks  volumes  for  the  popularity  of  our  Simplex 
product. 

We  could  write  volumes  on 


"Why  Simplex  Is  Chosen" 


We  point  with  pride  to  our  labora- 
tory work  on  "Daddy  Long  Legs,  " 
"The  Hoodlum",  and  "The  Heart 
O'  The  Hills.'" 


Available  at  First  National  Exchanges. 


DECEMBER  13,  1919 


Rtt-  U  S.  Paltnl  Offict 


XX  No.  25. 


You  can 
Cover  the  Field 

With 

The  News 


^  It's  great  to  be  leading  the  field— and  leading 
it  so  far  that  the  yowls  and  yelps  of  the  trailers 
can  be  counted  on  to  supply  you  with  laughs. 

€}[  It's  great— for  one  thing,  because  of  the  sheer 
joy  it  gives  you  m  working. 


€|j  It's  greater  still  for  the  whole-hearted  enjoy- 
ment and  zest  in  life  that  comes  from  knowing 
that  you  are  delivering  the  goods. 

€(1  The  joy  of  knowing  that  for  every  dollar  you 
receive  you  are  delivering  far  more  than  a 
dollar's  value. 

€}1  That's  leadership ! 


Chicago  — 


under  the  Act  of  March  3,  1879 
Published  Weekh—i2.00  per  year 

729  Seventh  Avenue,  New  York 


PRICE  15  CENTS 


—         Lo3  Angeles 


r(jaanioDt> 


NOTICE 

Producers  entrusting  the  Gaumont 
Company,  of  Paris,  with  commercial 
work  may  rest  assured  that  the  pho- 
tographic quaUty  of  their  films  will 
be  equal  to  that  of  the  Gaumont 
Company's  productions,  which  has 
set  a  standard  for  excellence  the 
world  over. 

Orders  will  be  accepted  for  entire 
Europe  and  will  be  punctually  ful- 
filled. 

For  further  particulars  write  to: 

Societe  des  Etablissements  Gaumont, 
Service  Edition, 

12  Rue  Carducci, 

Paris. 


<Gamm\> 


Cparamounl^rtcrafl  Cpidure 

Well,  it  certainly  isnt  a  war  picture. 


THIS  islwhat  "Victory"  is, 
according  to  the  Motion 
Picture  News:  "Maurice  Tour- 
neur's  screen  version  of  Joseph 
Conrad's  great  novel  is  a  decid- 
edly distinctive  and  unique 
offering.  It  is  so  absorbing, 
intense  and  weirdly  tragic  in 
spots  that  it  will  thoroughly 
grip  the  adult  mind  ". 


Play  up  the  names  of  the 
great  director,  the  famous 
novelist  and  the  splendid  cast 
including  Jack  Holt,  Senna 
Owen,  Lon  Chaney  and  Bull 
Montana.  "Victory"  is  a 
magnificent  production  wor- 
thy of  your  utmost  exploita- 
tion. 


Scenario  bjr 
STEPHEN  FOX 


FAMOUS  PLAYERS-IASKY CORPORATION 

AOOLPM  ZUKOA  Avt     JESSE  L  lASKY  rx.A,.     CECIL  0  OC  MILLI  Qm:^'Cvitf 


Produced  by 
MAURICE  TOURNEURl 


 a  red-blooded  story  of  the  forty-niners,  color- 
ful, romantic,  vigorous;  a  page  of  history  from 
the  days  of  gold,  filled  with  laughter,  thrills  and 
heroism — that's  "Scarlet  Days" — a  story  that 
grips,  played  by  a  cast  of  great  artists  directed  by 
D.  W.  Griffith. 

His  latest,  his  greatest,  his  best! 


Motion  Picture  News 

Do  You  Want 
To  Lose 

Your  Foreign  Market? 


EVERY  man  has  a  right  to  his  political  sym- 
pathies; but  when  facts  line  up  to  show 
that  his  own  vital  interests  are  unjustly 
assailed,  the  wise  man  forgets  politics,  lays  aside 
theories,  and  rolls  up  his  sleeves  to  fight  the  bat- 
tle of  self  preservation. 

Gentlemen  of  the  motion  picture  industry,  here 
are  some  hard,  irrefutable  facts  which  call  for 
instant  action  more  vigorous  and  persistent  than 
any  you  have  ever  made  in  common  cause,  for 
never  has  your  industry  as  a  whole  been  so 
seriously  threatened. 

This  appeal  is  made  without  thought  of  personal 
benefit,  in  the  belief  that  in  the  great  rush  of  affairs  few 
of  us  have  had  time  to  give  full  consideration  to  this 
subject,  and  therefore  do  not  realize  how  desperately 
our  interests  are  at  stake. 

A  full  knowledge  of  conditions  can  lead  only  to  the 
conclusion  that  unless  the  Peace  Treaty  is  immediately 
accepted  by  the  United  States  Senate  without  reserva- 
tions that  will  require  further  negotiations  —  for  the 
least  delay  will  be  fatal  —  the  American  picture  indus- 
try will  lose  millions  of  dollars  now,  and  the  bulk  of 

its  European  export  trade  for  all  time. 

*         *  * 

THIS  European  export  trade  is  vital  to  our  business. 
When  I  tell  you  that  ONE  New  York  concern 
alone  did  over  three  million  dollars  worth  of 
business  in  Europe  in  1918  —  at  a  time  when  only  half 
the  market  was  open  to  us  and  shipping  and  licensing 
conditions  were  exceedingly  difficult  —  you  may  get  a 


hint  of  what  the  American  business  as  a  whole  would 
amount  to  under  favorable  conditions.  And  we  have 
never  had  such  an  opportunity  to  exploit  our  goods. 
During  the  war  film  production  m  Europe  ceased,  and 
American  pictures  were  introduced  and  became  popular 
where  they  otherwise  would  never  have  been  shown. 
Europeans  became  "  educated  "  to  our  advanced 
methods  of  production,  and  there  is  now  a  general 
demand  for  our  pictures  in  preference  to  their  own.  But 
we  are  rapidly  losing  the  marvellous  advantage.  Native 
production  is  on  again  with  an  unprecedented  rush,  and 
showing  rapid  improvement  in  quality. 

All  Europe  has  gone  amusement  mad.  Theaters  are 
packed  as  never  before  and  in  France,  England  and 
Germany,  new  picture  houses  of  the  finest  type  are 
springing  up  like  mushrooms.  Berlin  alone  reports  five 
new  theaters  finished,  one  of  them  the  largest  in  the 
world. 

In  the  meantime  American  pictures  are 
virtually  barred  from  the  markets! 

And  the  reason  is  the  ruinous  rate  of  foreign 
exchange! 

On  this  account,  Germany  has  placed  an  embargo  . 
against  the  importation  of  American  films,  and,  along 
with  at  least  two  other  governments,  has  issued  a  rescript 
forbidding  payment  of  monies  abroad  for  anything  other 
than  vital  necessities.  Italy  also  has  a  strict  embargo 
against  American  films. 

France,  Italy  and  the  various  Balkan  formations, 
badly  as  they  need  our  pictures,  cannot  buy  them  with- 
out going  broke.  Our  export  film  business  has  virtually 
ceased,  and  a  prolonged  delay  in  its  revival  will  deliver 
this  vast  market  permanently  to  European  producers. 
Make  no  mistake  about  these  statements.  As  the  owner 
of  over  two  hundred  expensive  American  productions. 


.  t'  c  c  m  b  e  r 


1919 


4153 


An  Appeal  to  Patriotism,  Profits  and  Plain  Common  Sense 


have  been  in  constant  dollar  to  dollar  contact  with 
very  phase  of  the  developments.  My  partner  and  I 
ave  been  gomg  back  and  forth  to  Europe  like  com- 
luters  for  the  last  three  years.  We  know  painfully 
vhereof  we  speak. 

*         *  * 

I HAVE  discussed  the  general  situation  with  big  men 
of  affairs.  They  are  all  agreed  that  the  holding 
up  of  the  Peace  Treaty  is  responsible  for  the  decline 
in  foreign  exchange,  and  that  the  only  remedy  would 
be  the  extension  of  credits,  which  cannot  be  attempted 
until  this  country  allays  the  economic  unrest  at  home 
and  abroad  by  the  ratification  of  the  treaty.  Mr.  Frank 
A.  Vanderlip,  a  finance  expert  of  international  reputa- 
tion, told  me  that  the  Central  Powers  could  only  recover 
through  the  reestablishment  of  trade  with  us,  and  this 
trade  cannot  be  resumed  until  the  Peace  Treaty  is 
accepted  and  subsequent  loans  and  credits  extended  to 
raise  and  stabilize  the  rate  of  exchange.  George  E. 
Roberts,  Vice-President  of  the  National  City  bank, 
discussing  the  slump  in  values  of  all  classes  of  remit- 
tances caused  by  the  delay  in  accepting  the  Treaty 
which  will  provide  a  basis  for  placing  large  foreign 
credits  here,  said,  "  Trade  balances  are  running  so 
heavily  in  favor  of  the  United  States  that  other  peoples 
cannot  find  the  means  of  making  payments.  Trade  can- 
not go  on  under  such  conditions.  Our  exports  must 
dechne  or  our  imports  increase  until  the  situation  comes 
into  balance  unless  we  are  willing  to  aid  by  making 
loans,"  etc.,  etc. 

Sfi  9^ 

THE  Senate  alone  can  save  this  situation,  which, 
aside  from  its  larger  effects  upon  suffering  mil- 
lions in  war  wrecked  lands,  spells  ruinous  loss 
of  income  to  the  film  industry  here,  and  possibly  the  end 
of  its  progress  toward  bigger  and  better  things. 

Wake  the  Senate  up.  Make  it  cease  kicking 
the  treaty  back  and  forth  between  political 
goal  posts. 

Immediately  following  the  treaty  defeat,  foreign 
exchange  broke  to  the  lowest  records  in  all  history.  The 
pound  sterling  fell  to  $3.99,  the  French  franc  to  10c, 
the  Italian  lire  to  7%c.  This  means  in  round  numbers 
that  there  are  now  $4.00  in  a  pound  that  used  to  be 
worth  $4.87;  10c  to  a  franc  formerly  worth  20c; 
7^c  to  a  lire  formerly  worth  20c  and  2c  to  a  mark 
formerly  worth  24c !  It  means  that  Germany  must  pay 
1  1 0  marks  for  every  1 0  marks  worth  of  goods  she  buys 
—  that  France  must  pay  $2.00  for  every  dollar's  worth 


she  buys,  that  Italy  must  pay  $6.00  in  Italian  money 
for  a  $2.00  bushel  of  American  wheat !  How  can  non- 
essentials like  films  fit  into  a  scheme  like  this^->  You 
don't  have  to  be  a  Republican  or  a  Democrat  to  see 
that  such  disintegration  of  values  must  raise  the  exchange 
embargo  on  exports  and  lower  the  tariff  against  imports, 
and  that  America's  wonderful  opportunity  to  control  the 
world's  markets  is  being  relentlessly  ruined. 

When  the  Ed"ge  bill  designed  to  finance  this  country's 
foreign  trade  came  up  recently  in  Congress,  it  was  put 
off  till  the  new  session  as  a  "matter  of  small  importance." 

I  do  not  believe  it  possible,  but  if  perchance  there 
should  be  a  smug  few  who,  having  their  own  distribution 
in  certain  parts  of  Europe,  figure  this  awful  condition 
as  being  to  their  advantage,  let  them  be  warned  by  the 
broader  aspects  of  the  case;  Europe  is  confronted  with 
financial  panic  unless  she  gets  credits  at  once,  and  a 
rising  exchange  that  will  enable  her  to  purchase  essential 
raw  materials.  We  need  the  help  of  each  and  every 
one,  no  matter  how  great  or  how  small, 

^  y  ^ 

REMEMBER  that  foreign  made  pictures  have  never 
had  an  American  distribution,  while  the  enor- 
mous foreign  distribution  of  our  films  has  enabled 
us  to  spend  on  our  productions  sums  that  would  wipe 
a  foreign  concern  out  of  business.  This  superiority  must 
cease ;  our  standards  must  decline  and  our  profits  dis- 
appear unless  this  utterly  unnecessary  condition,  created 
by  selfish  politicians,  is  speedily  corrected.  Forget  mere 
opinions  if  you  have  them  and  look  the  facts  squarely 
in  the  face.  Your  business  is  in  the  balance  —  your 
living  threatened.  Do  your  part.  Write  and  wire  the 
Senators  from  your  State  and  Congressmen  from  your 
district.  Do  it  now  —  today  —  there  is  no  time  to 
lose.  Tell  them  you  want  the  Peace  Treaty  accepted 
without  ruinous  reservations  immediately. 

Let  the  voice  of  the  mighty  motion  picture  in- 
dustry be  heard  in  Washington !  Make  it  your 
business  to  say  something.  They  will  hear  you 
and  heed  you  if  you  speak,  for  they  dare  not 
slight  the  "movie" — the  mightiest  weapon  of 
publicity  and  education  in  all  the  world. 


Chester  Beecroft,  501  Fifth  avenue,  New  York  City 


SuneT  Ptoduction  i\ 


AMMOVNeEMEMT 


4156 


M  0  I 


ion   Picture  Men 


'  WHICH  ^ 

<s  LOUIS  \  B 

THE^IOR  MAYER 


THE  9UESTION 

WHICH 

Yhe  IHFERIOR 


N I LDRED 


.MEANS  HONEY  TO  YOU 


HARRIS  CHAPLIN 

IN    THE    MOST  W/IDELV  DISCUSSED 
PL-/\V    OF  A   OElNEPi.^T  ION 

THEINFERIOR  SEX 


Give  the  Patrons  of  Your  Theatre  the  Opportunity  to  Earn  $500 

You  Simply  Have  to  Call  their  Attention  to  the  following  Contest 

CONDITIONS  OF  CONTEST 

HARRIS  CHA^^^^^  S""  '  Presenting  MILDRED 

of  $500  in  ca.h^fo  P^^'""^  productions,  offer  a  prize 

or  ;>5UU  m  cash.forjthe  best  letter  answering  the  question 

WHICH  IS  ''THE  INFERIOR  SEX '7 


€00 

WILL  BE  PAID  FOR  THE  BEST 
ANSvl/ER  TO  THE  WORLDS 
MOST  PUZZLING  qUESTION 


I  he  contest  is  open  to  everyone  —  man.  woman  or  I 
child.    There  is  no  entry  fee.    The  only  requirement 
is  that  the  answer  shall  be  in  a  form  of  a  letter  | 
addressed  to 

MILDRED  HARRIS  CHAPLIN 

6  West  48th  Street,  New  York  City 
and  that  the  letter  shall  be  not  more  than  three 
hundred  words  in  length.  The  contest  will  close  at 
5  P.  M.  on  February  28th,  1920.  The  award  will  be 
given  to  the  letter  whi  h  in  the  opfnion  of  the  judges 
is  the  best  argument  to  upset  the  time-worn  tradition 
that  woman  is  man's  inferior  and  proving  that  woman 
is  not  the  inferior  of  the  sexes. 

The  judges  will  be  Mildred  Harris  C:haplin,  WiUiam 
H.  Leahy,  head  of  the  scenario  department  of  her 
company,  and  a  representative  from  one  of  the  lead- 
ing motion   picture   magazines,   appointed   by  the  ' 
editor.  ' 
Mildred  Har 

Chaplin  will  send  an  autographed 
photo  of  herself  to  each  person  entering  the  contest 
immediately  upon  receip    of  his  or  her  letter. 


WHICH 


I    SAM  HARDING  KNOWS 

Tlie  finest  iiiution  picture  tlieatres  in 
the  world  are  in  America. 

Sam  Harding  owns  one  of  tlieni,  the 
Liherty  Theatre,  at  Kansas  City,  Mia- 
somi. 

REALART  PICTURES 

will  aid  Mr.  Harding  in  realizing  on  his 
hig  investment  and  in  extending  the  fame 
of  his  house  as  a  theatre  where  patrons 
always  are  certain  of  obtaining  the  best 
entertainment. 

M?-.  Harding  is  a  showTnan  who  knows. 

REALART  PICTURES  CORPORATION 
ARTHUR  S.  KANE,  Puesident 
+69  Fifth  Avemtc  New  York  City 


SAM  HARDING 

LIBERTY  THEATRE 
KANSAS  CITY,  MO.. 


ALICE  BRADY 

Directed  by  KEXXKTH  WKHH 

tluiriK-ter  of  a  plucky  ^irl  wlio  is  cau<>lil  in  the  scandal  net  her  father  sets  for  another 
II    the  most  powerfully  draniatic  role  of  Miss  lirady's  remarkable  career  on  either  screen 

"THE  FEAR  MARKET" 

Hy  Anielie  Rives  (Princess  Troubct/koy) 

isorbing  story  of  those  who  feed  on  criunbs  snatched  from  the  tables  of  the  rich — a  study 
iiuan  nature,  its  pathetic  weaknesses  and  its  admirable  traits  of  loyalty  and  love,  as  pre- 
ijd  in  one  of  the  most  excitin«if  stage  plays  of  Rroadway's  history. 

•  patrons  won't  want  to  miss  it  and  you  can't  afford  to.    It's  Realart! 


CONFESSIOMT 


B</  HAL  EEID 


George  H.Davis 
Pi'osonts — '"THE 

:ONFESSION 

By  HAL  REID 

A  s1^ory\,tha1> 
will  livo  forever 

ALL  STAR  CAST 

//jc/udinfif 

HENRY  B.mLTHAL 

pj'oc/ucpd  h(/ 
NATIONAL  FILM  CORP. 
OF  AMERICA 

HARRY  M.  RUBEY— /7/'CJ. 
JOE  BRANDT— Cr/7ypp/)/; 

I  600  BROAOWAV  N.Y.C 


J 

J.  PARKER  READ  JR. 


LOUISE 


Louis  JosephVance 

SsQuel  to 
THE  LONE^OLF'' 

and 

FALSE  FACES" 


W.W  HODKINSON  CORPOEfflON 


527  Fifth  Avenue.  New  YorkGty 
Distributing  through  PATHE  Exchange,  Incorporated 


A  tremendous  drama  and  melodrama 
combined;  a  story  embracing  the  char- 
acters, the  thrills;  the  overpowering 
grip  and  fascination  of  "The  Lone 
Wolf"  and  "False  Faces." 

The  wily,  all-knowing,  all-seeing  Lone 
Wolf  himself. 

A  crafty,  desperate  and  overwhelm- 
ingly ingenious  enemy  and  rival — 
opponents  always  at  each  other's 
throats! 

A  drama  enacted  from  the  interior 
splendors  of  Buckingham  Palace  to 
the  mysterious  depths  of  London's 
"Limehouse,"  the  scene  of  "Broken 
Blossoms,"  and  more  vi\-idly  pictured 
by  a  great  American  author. 

And  a  new,  fascinating,  beautiful  girl 
— the  Lone  Wolf  s  daughter! 


A  famed  crook's  daughter  redeemed 
bv  acts  of  inconceivable  courage  and 
loyalty. 

Gowns  that,  in  richness  and  beauty, 
uill  establish  the  new  fashions  of  the 
season  for  millions  of  women  who  see 
this  production. 

A  production  even  richer  in  color,  in 
settings  and  in  scenic  splendors  than 
J.  I'arker  Read  Jr"s.  other  world-famed 
Louise  Glaum  success,  "Sahara." 

A  great  title  suggesting  hundreds  ol 
exploitation  possibilities:  a  star  now 
one  of  the  feminine  "Big  Three"  of 
the  screen:  a  story  packed  to  the  last 
"frame"  with  dollar  showmanship  that 
J.  Parker  Read  Jr.  knows  so  well; 
made  w  ith  no  regard  to  cost  and  sim- 
ultaneously appearing  as  a  serial  in  a 
great  national  magazine  followed  by 
book  publication. 


)AUGHTER 


THt  ARCO  PHEIS  NEW  rOKK 


It 


This  remarkable  seven-reel  special 
production  reveals  the  value  of  a 
great  producer's  intelligence  in 
knowing  in  advance  what  to  put 
into  a  picture  to  make  it  draw 
audiences  into  theatres. 

"The  Lone  Wolfs  Daughter^'  contains 
more  than  exhibitors  ever  expect — or  get 
— in  99  out  of  every  100  pictures  they 
book.  It  was  produced  in  and  with  the 
unequalled  technical  resources  of  the 
Thomas  H.  Ince  studios. 


Just  five  exhibitors  in  America  have  seen 
this  production  before  this  announcement 
is  printed.  All  five  boohed  it  instantly — 
at  our  price  quotations. 

Prints  are  now  in  all  branches.  Ask 
our  Hodkinson  representatives  about  the 
double  extra  protection  plan. 


W.  HODKINSON  CORPORATION 

527  Fifth  Avenue,  New  York. City 
Distributing  through  PATH^  Fxchangejncorpcrated 
Foreign  Distributor     Apollo  Trading  Corp. 


ember    13,  19^9 


4167 


Set  your  mind  to  thinking  of  the  ad- 
vertising values — exploitation  stunts 
— the  power  of  popular  appeal — the 
money-making  power  in  the  title  of  this 
splendidly-made  and  directed  produc- 
tion by  one  of  the  most  successful  and 
highly-paid  of  all  screen  authors: 

Robert  Brunton 

presentation  of 

1/  J.WARREN 

Kerrigan 

^nd  His  Own  Company  in 

LOVES  THE  IRISH 


6y 


MONTE  M.KATTERJOHN 

Directed  by  Ernest  C  Warde 

■  And  after  realizing  all  these  values  see  a 
print  of  the  picture  and  realize  that  this 
picture  more  than  backs  up  all  thees  fore- 
casts. Then  book  it  for  a  (juick  play  date. 
Many  first  runs  have  done  so  already. 

W.HODKINSON  CORPOKmON 

527  Fifth  Avenue,  Nefirlbrkaty 
IMttribattng-thrcmfh  PATFTE  Ixchemgt,  hwapwutal 


Motion  Picture  N  e 


W^VE  GOT  CM! 

ANNOUNCE-  % 


THE  ACQUISITION  OF  THE  WORLD  RIGHTS  TO  THE 


EMERALD  "MOTION  PICTURE  COMPANY'S 

TWO  REEL  COMEDY  EFFUSIONS 

DIRECTED  BY 

FREDERICK  J.  IRELA^D 

Featuring  the  Famous  Gloom  Dispel  I  ers 

iBiLLY  WesMuce  Howell! 

And  Will  Release  Twenty-six  Two  Reel  Comedies 
^|of  Each  Star  a  Year  Making  a  Grand  Total  of 

FIFTY-TWO  HIGH  POWER 
BOX  OFFICE  ATTRACTIONS 


That  Present  These  Human  Dynamos  of  Mirth 

At  Their  Best 


THE 


WIRE  NOW  FOR  BOOKINGS  OR 

TERRITORY 

CROPPER  DISTRIBUTING  CORPORATION 

GENERAL  OFFICE 
207  South  Wabash  Avenue,  Chicago,  Illinois 

>ROSS  C.  CROPPER  PRESi 


Not  For  Sale 


Let  this  be  every  Theatre's  challenge  to  the  distributor- 
monopolists  who  are  AFRAID  of  the  open  market. 


Distributor-monopolists  would  like  to  own  or  control  the  Motion 
Picture  Theatres,  and  the  reason  is  plain : 

With  their  own  theatres,  they  can  be  sure  of  a  "market"  for  their 
films.  They  don't  have  to  make  good  pictures,  because  they  don't 
have  to  sell  them.  Any  kind  of  film  can  be  forced  into  the  con- 
trolled houses. 

Now,  the  minute  a  distributor  seeks  to  control  the  market,  it 
means  that  he  is  afraid  of  competition.  It  means  that  he  has  lost 
confidence  in  his  own  product.  It  means  that  he  realizes  that 
theatres  looking  for  the  best  film  offerings  are  going  elsewhere  to 
buy. 

Independent  producers  of  known  standing,  leaders  in  thei-  fields, 
master  artists  of  the  screen,  are  already  selling  their  best  offerings 
direct  to  theatres  everywhere,  and  a  supply  of  good  pictures  is 
assured  that  will  exceed  the  needs  of  the  theatres. 

With  this  supply  assured  from  independent  sources,  the  distributor- 
monopolists  will  see  their  own  sales  dwindling.  Instead  of  meeting 
this  competition  by  getting  a  better  product  to  sell,  they  are  going 
to  try  to  force  their  inferior  product  on  the  theatres. 

That's  what  the  long-term  contract  is  for — that's  why  the  distributor- 
monopolists  want  to  buy  the  control  of  your  house. 

TELL  THEM  YOUR  THEATRE  IS  "NOT  FOR  SALE/'  and 
that  you  won't  sign  long-term  contracts.  TELL  THEM  TO  TALK 
PICTURES — that's  all  you're  interested  in — and  you'll  buy  if  they 
have  the  goods. 

That's  what  the  independent  producers  are  offering  you — GOOD 
PICTURES,  AND  YOUR  FREEDOM  TO  DO  BUSINESS 
YOUR  WAY. 

The  distributor-monopolists  won't  talk  pictures,  and  want  to  own 
your  business. 

"NOT  FOR  SALE"  on  those  terms,  gentlemen. 


United  Artists  Corporation 


DOUGLAS 

FAIRBANKS' 

new  picture 

WHEN  THE  CLOUDS 
ROLL  BY" 

is  desired  by  every  theatre  in  the  country,  for 
a  Fairbanks  film  is  an  asset  and  a  business-builder 
for  any  house. 

if  playing  dates,  sequence  of  run  and  price  can  be 
arranged  to  mutual  satisfaction,  any  theatre,  any- 
where, can  book  this  picture. 

And  in  booking  "When  the  Clouds  Roll  By,"  no 
other  picture  enters  into  consideration.  You  book 
this  one  picture  only;  you  do  not  find  yourself 
compelled  to  book  a  series  of  Fairbanks  pictures, 
or  the  pictures  of  any  other  artists  to  get  this  one 
production. 

In  other  words,  you  can  rent  any  picture  you 
choose,  without  a  contract,  promise  or  obligation 
beyond  the  picture  you  are  booking. 


DWGrafFITHS 

supreme  creation 

"SnOKEH  BLOSSOMS" 

has  been   such  a  sensational  success,  that  an 
avalanche  of  bookings  has  come  to  it. 

Theatres  that  found  themselves  bound  up  by 
contracts  -were  obliged  to  forego  the  opportunity 
presented  by  "Broken  Blossoms"  or  else  they  chose 
to  substitute  it  for  a  contract  or  program  production 
that  they  put  on  the  shelf. 

Had  these  theatres  been  free  to  book  by  the  single 
picture,  they  would  have  avoided  the  loss  of 
opportunity  or  the  payment  for  films  they  didn't 
run. 

If  you  want  to  book  "Broken  Blossoms,"  and 
"Broken  Blossoms"  only,  you  can  do  so  without 
being  obliged  to  rent  any  other  pictures  whatsoever. 

This  is  our  only  method  of  doing  business. 


Presents  /or  fke  State  /?zghts  /Market 

I         Supreme  /i'ctti.7'e 


fxpecfancy  and 
interest  fiold  tfie 
spectator  steadfast 
antil  the  cHnvax 
of  iKis  beautiful 
Love  story. 


^^^y^  Picture  you'//  6e  y/ad  io  dooA.,^^ 


n74 


Motion  Picture  Ne  t 


SUPERIOR  BRAINS 

You  have  been  taught  to  bcHeve  that  the  captains  of  Finance,  Commerce,  and 
Industry  have  attained  the  heights  of  power  by  virtue  of  "  Superior  Brains." 
Did  you  ever  stop  to  consider  that  the  railroads  continued  to  run  after  the 
deaths  of  Harriman  and  Hill?  That  the  banks  continued  to  function  after  the 
elder  Morgan  departed  this  life?  That  the  steel  industry  did  not  fall  into 
chaos  with  the  demise  of  Frick  and  Carnegie ;  and  that  if  as  a  result  of  some 
terrible  calamity  every  capitalist  in  the  country  suddenly  died,  industry  would 
not  cease  operations  for  one  day  ?  The  reason  the  great  industrial  and  financial 
Magnates  of  the  past  were  powerful,  and  the  present  crop  of  money  Wizards 
are  now  at  the  helms,  is  because  they  learned  one  great  lesson: — the  way  to 
acquire  wealth  is  to 

MAKE  MONEY  WORK 

Now  this  is  not  an  oil  well  scheme,  nor  land  acclamation  project,  nor  are  we  floating  blue 
sky  mining  stock.  We  are  operating  a  Bankers'  Corporation,  a  Banking  and  Financial  ven- 
ture that  is  based  on  government  statistics  covering  business  history  and  the  basis  of  jQur 
concern  is  the  idea  now  agitating  the  minds  of  millions,  (co-operation,  instead  of  a  few 
men  running  the  whole  show),  we  are  inviting  theTaverage  man  into  the  venture. 

INVESTIGATE 

We  do  not  ask  you  to  do  anything  but  investigate.  We  do  not  expect  to  convince  you 
now,  nor  do  we  attempt  to  convince  you  by  this  advertisement.  What  we  co  expect  to 
do,  however,  is  to  interest  the  man  who  is  alive  to  real  business  facts,  send  for  particulars 
— it  means  money  to  you. 

J.  GREEN  &  COMPANY,  Inc., 

110-112  West  40th  Street. 

New  York  City 


MM 


SBBBB 


m 


A  REAL  MONEY  BET 


Look  at  pages  100  and  101  in  the  November 
29th  issue  of  the  Saturday  Evening  Post. 

Look  at  page  68  in  the  December  Ladies 
Home  Journal. 

Look  at  the  inside  front  cover  of  the  Novem- 
ber 29th  issue  of  the  Country  Gentleman. 


— And  you  will  see  just  the  beginning  of 
Lewis  J.  Selznick's  gigantic  real  money 
bet  that  SELZNICK  PICTURES  will 
make  money  for  you. 


PREVENT  FUTURE  REGRETS- 
BOOK  SELZNICK  PICTURES  NOW 


PICTURES 


OWEN  MOOCE 

in  P.  G- Wo  dehous  e 's 
Saturday  Evening  Post  Story 

PICCADILLY  JIM" 

Direction  —  Wesley  Ru^gles 
Made  bi^  Selznick  .    Distributed  bij  Select 


Made  by  Selznick-  Distributed  by  Select 


SELznick''^ 

K'^PICTURES  *  \ 


Ml 


j 


ELAINE 
llAMMERSks' 

in 

S.Jai^  Kaufmans 

"GREATER 
THAN  FAKiE" 

'  Scenario  bq  Katherinc  Kccd 
Direction- Alan  Crosland 


Made  bv^  Selznick 
Distributed  ba^  Select 


*  LAST  OF  HIS 
PEOPLE" 

Ston|  arid  Diixjctioii  ^y^ 
Bobcrt  North  p:K^dbiyj 


SELECT  PlCra^g,  a^^PGRAnON 


Lewis  J.  Sclznick, 
Picsidcnt 


OPPORTUNITY 


OPPORTUNITY  is  the  loudest  knocker  in  the 
world,  yet  sometimes  the  most  difficult  to 
hear.    That's  because  there  are  those  who  have 
ears  that  will  not  hear  and  eyes  that  refuse  to  see. 

A  lot  of  exhibitors  have  been  howling  for  some  time 
about  somebody  or  other  always  trying  to  get  the 
lion's  share  of  profits  by  underground  methods. 

ANY  EXHIBITOR  WHO  WOULD  LET  ANY- 
BODY GET  AWAY  WITH  ANYTHING  WHEN 
THERE'S  A  WAY  OUT  DESERVES  TO  LOSE. 

NATIONAL  PICTURE  THEATRES,  INC.,  is 
opportunity.  It  offers  the  positive  way  out.  It  offers 
you  your  chance  to  assure  your  profits  for  yourself 
now  and  for  all  time. 

NATIONAL  PICTURE  THEATRES,  INC.,  offers 
you  the  opportunity — now — either  to  listen  or  to  re- 
fuse to  hear;  either  to  see  or  purposely  to  blind 
yourself. 

NATIONAL  PICTURE  THEATRES,  inc. 


Lewis  J.  Selznick 

President 

729  Seventh  Avenue 


New  York 


December  i  9  i  9 


4183 


(REPUBLIC  fldjll  PICTURES^ 


Edward  Godal  presents 

MARIE  DORO 
"TWELVE -TEN 

Produced  for  B.l^C.Filirts  hy 

HERBERT  BRENON 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director  -  BRITON  N.  BUSCH,  President 
130  West  46th  Street  New  York  dy 


4184 


Motion  Picture  N  e -w  % 


(republic  pictures) 


AMAZING 
WOMAN" 

lloydIcarleton 

production  with 

RUTH  CLIFFORD 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J  SELZNICK.  Advisory  Director    -    BRITON  N  BUSCH.  President 


130  West  46th  Street 


New  York  City 


December  7J,  /p'/J 


4185 


(republic  1(33  pictures) 


ROMANY 

WHERE  LOVE  RUNS  WILD  * 

Produced  by 

HARMA  PHOTOPLAYS  Ltd 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J  SELZNICK.  Advisory  Director        BRITON  N  BUSCH.  President 

130  West  46th  Street  New  York  City 


In  Response  to  Popular 
Demand 


Direction  by  HARRY  REVIER 
Supervised  by  GEORGE  M.  MERRICK 

Presented  to  the  screen  by 

Numa  Picture  Corporation 

1476  Broadway 
New  York 

PHONE 
BRYANT 
4416 


December    i  j 


ig  19 


4187 


Motion  Picture  i? 


BURSTON  FILMS  .INC. 

^Kas  the  Tionor  of  Presenting 

THE  FIRST  SERIAL  DE  LUXE 


Jfie 


9rail 


Starring 

KING  BAGGOT 


In  a  Protean  Hole 


Suppovted  hy 

RheaMiichell  /^^fii 
GnzceDamond^^'S^  ^ 

and  an  I  MAN 

ML  StarCast  V^^^l 


J115  Chapteir 
'Feature 
Production 

Directed  bv] 

VanVtjke 


of  Principals  \^|^^^  VanVtjke 

Produced  under  the  Personal  Saperuision,  of 

LOUIS  BURSTON 


)n  her    I  ;  ,    I     1  p 


4189 


"The  Hawk's  Trail" 

The  First  Serial  De  Luxe 

A  distinct  novelty  in  serials — the  first  multi-reel 
feature  with  a  high-class  appeal — 
The  first  noteworthy  success  in  presenting  a 
powerful  hypnotic  situation  on  the  screen — intro- 
ducing triple-exposure  effects  that  will  amaze, 
astound  and  delight  motion  picture  lovers. 
The  Screen's  Greatest  Actor  in  a  Protean  Role  of 
10  great  characterizations— KING  BAGGOT— 
the  idol  of  millions — 

The   Screen's   Most'  Beautiful   Women   Stars — 
GRACE  DARMOND  and  RHEA  MITCHELL— 
An  All-Star  Cast  of  twelve  Principals — 
A  Story  of  Unequalled  Distinction — 
A  Production  of  "Special  Feature"  Class — 
Advertising    Possibilities  greater   than"'  any 
serial  presented— Special  Advertising  Matter 
— Unique  Paper,  Cut-outs,  and  most  unusual 
Publicity^     *  -.^ 

Will  be  shown  to  capacity  crowds  by  the  finest 
picture  palaces  in  the  world — 
It  marks  a  new  Dawn  in  Serial  Photoplay 
Features. 

Produced  by  Burston  Films,  Inc.,  New  York 
EHstributed  by  W.  H.  Productions  Company 
71  West  .Twenty-third  St.,  New  York 


I 


J 


4190 


Motion  Picture  N  e  z\ 


«5 


i 


A GOLDEN  Harvest  awaits  state 
rights  buyers  who  answer  this  adver- 
tisement instead  of  waiting  for  the  next — 
"The  Hawk's  Trail"  has  already  been 
sold  in  Seven  Western  States  and  Eastern, 
Central  and  Western  Canada.  This 
announcement  will  bring  a  flood  of  inquiries 
which  will  be  answered  in  the  order  of 
their  receipt.  Wire,  write,  phone  or 
call  while  you  can  have  your  choice  of 
territory. 

Distributed  by 

W.  H.  Productions  Company 


71  W.  Twenty-third  St. 


New  York 


"JkeOirsi 

of  ike 

&  tninenl 
(pictures 


UP  OF  FURY 

£r RUPERT 
HUGHES 


fije  auihor  of 

UNPARDONABLE 
SIN 


Harper  6  Brothers 

PUBLISHERS 
Established  1817 


SAMUEL    GOLDWTN"    AND   REX   BEACH  PRESENT 

RUPERT  HUGHES' 


FAMOUS  STORV 


THE  CUP  OF  FURY 

DIRECTED    DV    T.  HAVES  HUNTER 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  OOLOWYN  fniu 


OVHIGH  WAS 

REAL' 
WOMAN? 


SAMUEL     GOLDWTfN'    AND  REX  BEACH  PRESENT 

RUPERT  HUGHES' 


GOLDWYN  PICTVRES  CORPORATION 


SANIVtL  OOLDWYN  pr^iiJa, 


Oflxj  ske  the  lan^hinc],  c/ancing  butterflij  of  wealth  and  luxury?  Or  Was 
she  the  worker,  the  hard  worker  of  brawn  andmiiscte,  who  cast  aside  monej/ 
and  easejbrthe  bt  of  a  common  laborer? 

f/Jround  this  aosorbinq  theme  is  budt  astory  oflremendoLis  strength., 
^ne  action  racesjroni  climax  to  climcuc,  until,  in  a  last  mightif  surge 
of  emotion  it  sweeps  to  a  triump/iant  close. 

"^he  Cuf)  of  ^urLj  ranks  with  the  greatest  dramatic  sfyectacles 
oftke  screen. 


FAMOUS     STO  V 


THE  CUP  OF  FURY 

DIR.ECTED    BY    T.  HAVES  HUNTER. 


GOLDWYN  PICTVRES  CORPORATION 


[/AeEMINENT  AUTHORS 

POLICY 

/                               I          \       (Rupert  ^uqhes,  Oiex.  iBeack 
1        ^HPf^  ^           \      Gertrude  Satherton,  £Ma/y 
^Hk                               Oloberts  9limhcLrt,Jii  OLiScott 
\                  Jr^               /  ^asiL^ing,Qovernmr3ioms. 

V          ^^^r             /          ^kese  distlnguLsked  authors 
i      ^/               writing  and  working Jor 
^^^^V^m.  ^  ^                 uou.^heir  success  is  yours 

^  "^"^               ^o:^  jAare  their  glory,  ^ou 

diuidt  With  them  thtfruits 
of  their  gmiiLS. 

^his  mtrger  of  the  greatest 
names  in  Sftnerican  literature 
with  the  greatest  name  in  mo 
Hon  pictures  can  have  but  one 

result  digger  better  and 

more  profitable  business  Jor 
you. 

K      SAMUEL     GOLDWTN    AND   REX   BEACH    PRESENT  ■ 

1  RUPERT  HUGHES"  1 

FAMOUS     5TOIR.V  ■ 

Ithe  cup  of  fury  J 

^^^B                            JDIRwECTED    BV    T.  HAVES  HUNTER 

GOLDWYN  PICTVRES  CORPORATION 

SAM\XL  GOLD\VYN  frrs-dtn' 

SAMUEL  GOLDWYN  PRESENTS 

JACK  PICKFORD 

THE  little''  shepherd 
OF  KINGDOM  COME 

.    BY  jrOHN  FOX,  JTR. 

DIRECTED    BY  WALLACE  WORSLEY 


GOLDWYN  PICTVRES  CORPORATION 

SANTVEL  GOLDWYN  PrtfJrit 


SAMUEL  GOJLDWTN 


(^ack  (Jickjord  is  a  ioVahltJlgure  as  Ckad.  an  urIu- 
lored  boij  of  ikc  {blm  {Ridqt  ^[ounlains.  through 
theteinbesl  uous  tale  of  hoi  blooded  feud, then  runs 
ike  golden  thread  of abeaidijiil  romance,. 


PRE  SENTS 


JACK  PICKFORD 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  COLDW-TN  f^.rtdrit 


Qi^hen^olm\foxyfr,  Wro/e"£//ie  jCtltle Shepherd 
o/Tdngdom  Come ,  he  Wrote  a  lale  that  W/ll  lii^e 
foreVer  in  llie  liearts  o/^  the  American  pubtic 
^he  etenieniat  grdiideur  of'  ds  setting,  the 
simple  beauljj  of  its  ioVe  storjj  and  the 
jfdscination  of  ds  rugged  cfiaraeters  are 
re-created  on  the  screen  in  a  picture  that 
isgem-lil<'e  in  its  artistic  perfect  ion 


THE  LITTLE  SHEPHERD 
OF  KINGDOM  COME 

BT  aOMN  FOX,  vJR. 

DIRECTED    BY  WALLACE  WORSLEV 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  OOLDWYN  Prrt^dent 


OAe  JACK  PICKFORD 

-  PICTURES 


^Ac  {lLUq.  Shepherd ^^X^gdoni  Com 
is  ihojlrst  of a  series  ofGotdiVijn 
0\ctures  starring '^ack  jLckfora. 

^ack  (A'kforcts  tiam  is  a  buy-Word 
lOitk  e.i)znj  cjckibdor  lOlio  keeps  a 
finger  on  tke  criUcai  pidse  of  his 
patrons. 

^Hih  predict  that  kis  record  as  a 
QoHwyn  star  wdL  be  studded  w  'dk 
successes— and  it  is  less  a  prediction 
than  a  statement  of  logic. 

^ow  could  it  be  other u ^ise-— w  'dk 
tli£  swing  and  throb  of  igoldwi^n  stories, 
the  artistrg  of  Qoldwgn  settings,  the 
keen  intelligence  ofQoldwgn  direction 
to  enliance  liis  rick  romantic  presence? 


SAMUEL  GOLDWTN  PRESENTS 

JACK  PICKFORD 

  m 

THE  LITTLE  SHEPHERD 
OF  KINGDOM  COME 

BY  jrOHN  FOX,  JTR. 

DIRECTED    BY  WALLACE  WORSLEY 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  GOLD\N^  Prrtidrnt 


YOU  NEVER  THINK  OF  THE 
OTHER  FELLOW'S  SISTER! 

is^jlmluie  ^Jredcrick  spcak- 
ing-sfica/ung  across  the  siuift 
currents  of  icinpiahon  in  Vonclon- 
spcakincji  on  the  threshold  o/  lux- 
iiri/ and  sin  -  speakinq  to  her 
million  sisters  the  iOond  oOen 
loho  hold  thatr  honor  higher  than 
the  liiXiin)  of  shame  -  capiiOatuiL] 
t/oii  one  minute  Ludh  the  niatch- 
tess  qualitLj  of  her  beaidi)  -  lOrinq- 
incj  your  heart  the  next  with  the 
utter  hopelessness  and  helpless- 
ness of  her  stru^(^le-but  re-affirm- 
ing at  last  ipiir  belief  in  the  no- 
bilitij  of  Womatihood,  cu>  she^ 
cnes  out  in  a  Ooice  that  seems  to 
break  the  silence  of  the  screen  — 
going  -  going  bacL 
where  O  belong 


SAMUEL  GOLDWTN 


PKE  SE  NTS 


PAULINE  FREDERICK 

THE  LOVES  OF  LETTY 


BV  SIR  ARTHUR  WING  PUNERO 

DIRECTED  RY  FRANK  LLOYD 


GOLDWYN  PICTVRES  CORPORATION 

•iAMVTL  GOLDWYN  Pmi^<-' 


SAMUEL  GOLDWTN  PRESENTS 

MABEL  NORMAND 

IN 

JINX 

BY    SHAlJTSrOT^  FIFE 

DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  GOLDWTN  /•nriUinl 


December    /  j  ,    i  9  i  9 


4201 


'ILARS  (TOP) 


Consistently,  clay  after 
day  for  seven  days,  Rex 
Beach's  monumental 
picture  crammed  the 
Capitol. 

Last  w  eek  Marcus  Loew 
featured  "The  Girl 
From  Outside"  over  his 
entire  New  York  circuit. 


Another  Rex  Beach 
wrecker  of  records! 


.1  «JL-.'_. 


SAMUEL    GOLDWTN    AND   REX   BEACH  PRESENT 

REX  BEACH'S 


FAMOUS  STORY  OF  THE  ?fORTH 


THE  GM  FROM  OUTSIDE 

A  REGINALD  BARKER,  PRODUCTION 


GOLDWYN  PICTVRES  CORPORATION 

SAMVEL  OOLDWYN  Pn-i'a^n, 


4202 


Motion  Picture  N 


HAHIE'S  HOODOO 

First  a  wild  life  of 
freedom  and  succulent  tree 
tops  in  the  African  jungle; 
then  a  tame  life  of  slavery 
and  peanuts  in  the  Zoo. 
Is  it  strange  that  Matties 
moral  fibre  deteriorated  ? 


IS  PROHIBITION 
ADRYSUBJEa? 

Don  Marquis,  famous 
wit, takes  up  this  burning 
issue  in  a  passionate  way. 
After  his  eulogy  of  the 
Demon  Rum  youll  become 
a  soda  soak  for  life  ! 


*         Hfl  ■  I  III  %li  y  M         VJATMlii  If  AM  11  r  A 1  II  %^Hr* 


December   i  ^  ,    i  9  J  9 


4203 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^ 


Broadway  Vamped  by 

CONSTANCE  TALMADGE 

In  ^^A  Virtuous  Vamp^^ 

CROWNED  BY  NEW  YORK  CRITICS 

"  'A  Virtuous  Vamp'  is  a  delightful  comedy,  with  the 
teautiful,  fascinating  Constance  Talmadge  in  the  title 
role." — New  York  Tribune. 

"An  entertaining  photoplay  feature,  amusing,  pleasing. 
Constance  Talmadge,  as  the  heroine,  gives  further 
evidence  she  is  a  natural  bom  comedienne." — New 
York  Evening  Sun. 

"Best  Constance  Talmadge  picture.  Highly  amusing, 
laughable  situations  follow  one  another  in  rapid  succes- 
sion. It  is  just  spicy  enough  to  be  quite  audacious,  but 
has  just  the  necessary  delicacy  to  provide  exquisite 
entertainment  for  all  classes.  A  big  puller." — Motion 
Picture  News. 

"A  capital  comedy  all  the  way  through,  full  of  lively 
action  and  amusing  situations  and  without  a  single 
trace  of  dullness  to  mar  its  entertaining  qualities.  Six 
reels  with  never  a  slackening  of  speed  interest.  A 
pretty,  versatile  star,  a  sound  supporting  cast,  bright 
scenario,  a  director  who  knows  his  business — a  combi- 
nation mighty  hard  to  beat." — Exhibitors  Trade  Review. 

"An  impersonation  of  great  charm  by  Constance 
Talmadge.  Can  well  be  called  an  attraction — pleased, 
crowded  houses  at  The  Strand." — Motion  Picture 
World. 

Adapted  by  John  Emerson  and  Anita  Loos 
from  Clyde  Fitch's  play,  "The  Bachelor" 

Presented  by  Joseph  M.  Schenck 

Directed  by  David  Kirkland 
Photographed  by  Oliver  Marsh 
Tech.  Director,  Willard  Reineck 


A  "First  National" 


Attraction 


miiiiii 


4204 

Motion  Picture  New 

You  Know  It!  It's  the  one  and  only 


In  his  Fourth 
MilHon  Dollar  Comedy 


December    /j,    i  9  i  p  4205 

That's  what  it's  called!   1  hat's  what  it  is! 

"A  DAY'S  PLEASURE" 

The  ubiquitous  Charlie  escapes 
from  the  cop  and  a  sea  of  tar,  flees 
over  a  handy  gang  plank  and  em- 
barks on  a  sea  of  mirth.  Just  one 
of  the  screamingly  funny  incidents 
in  his  NEWEST  comedy,  which 
is  a  continuous  laugh 


4206 


Motion  Picture  N  e 


m 


Katherine 


Donald 


The  American  Beauty 


0 


The    Beauty     Market,    where  -j 
women  of  her  fashionable  set  e 
wont    to    display    their  wares 
beauty    and    charm,    to    win  > 
highest  bid  in  wealth  and  posi  c 
as  the  price  of  marriage,  and  wl;r 
they  matched  wits  to  capture  V 
coveted  prices. 

Social  customs  had  so  wrap  »c 
their  tentacles  about  her  heart  t  a* 
when  she  met  a  man  really  wo  l 
while  she  could  not  forego  lie 
accustomed  wiles,  and  kept  h  n ' 
dangling  with  her  string  of  suito 
not  knowing  whether  ,  she  was  a 
mere  butterfly  or  a  woman  capalsj 
of  real  love. 


Then  came  the  chilling  repressi< 
to  her  budding  dreams,  when,  b 
cause  of  the  extravagances  force 
upon  her  by  birth  and  positioi 
she  is  suddenly  cut  off  from  h< 
only  source  of  income,  and  ordere 
by  her  nearest  kin  to  wed  fc 
wealth. 


A  "First  National"  Attractior 


illllilllliii<,i< 


'December   /j,  /p/p 


420/ 


ere 

let 

arej 

'in 

posi 

iwl 

ure 


"  "  The  Beauty  Harket " 

A  Drama  of  Society  for  People  Who  Think 


present  and  future  position  in 
e  doubt,  she  accepts  the  prize 
which  she  has  been  angling  — 
with  love  for  another  dawning, 
touch  of  the  jewels  burned  like 
e-hot  iron,  and  the  pledge  for 
:h  they  were  a  token  seared 
very  soul. 

1  —  too  late  the  man  she  has 
rapi  e  to  love,  lays  at  her  feet  the 
eless  gift  for  which  she  has 
wo^ii  yearning  —  after  the  barriers 
0  ||idding  its  acceptance  had  been 
:  by  her  own  hands  in  accord- 
jito|2  with  the  laws  of  her  world. 


m 


the  recriminating  hours — alone 
1  the  knowledge  of  her  soul 
n  to  one  and  her  heart  pledged 
nother  in  a  loveless  marriage  — 
ssioUr  SHOULD  SHE  DO  ?  Every 
I  i)fian  will  want  to  know  how 
)rcelherine  MacDonald  solves  this 
tionrt-rending  problem. 


ere 


n  the  story  "  The  Bleeders ",  by 
gery  Land  May.  Produced  by  the 
lerine  MacDonald  Pictures  Corp'n. 
arrangement  with  Attractions  Dis- 
iting  Corp'n,  B.  P.  Fineman,  Presi- 
.    Directed  by  Colin  Campbell. 

R  SECOND  PICTURE  FOR 
FIRST  NATIONAL 


illlillllllllilllilillllllllllllllUlllllllUlillililhil1llilili>l  


4208 

Watch 


Motion  Picture  N  e't 


next  week's  trade  papers  for 
next  advertising  announcement  of 

EXHIBITORS  DEFENSE  COMMITTEE 

Composed  of  members  of 

First  National  Exhibitors  Circuit,  Inc. 


Address  inquiries  to 
Exhibitors  Defense  Committee 
care 

The  First  National  Exhibitors  Circuit,  Inc. 
6  W.  48th  Street,    New  York  City 


ANNOUNCINO— — - 

FROM  THE  STUDIO  OF—' 

THE  NATIONAL  FILM  CORROPATION  OF  AMERICA 

HAROLD  M^RATHJ 


HE 


ELINOR  FIELD 


AN  ALL  STAR  CAST 
INCLUDING/ 

ELINOP  FIBLD 
FPANGS  MCDONALD 
LIOYD  BACOhT 


SCREEN  ADAPTATION  BV 

MILDRED  CONSIDINC 
DIRECT  BD  BY 

WILLIAM  SEITER 


WATCH  FOR 
KENTUCKY 
COLONGU 


K5 


FRANCIS  MCDONALD 


READ  ' — 

"tm  MINCIS  UEP  BUSINESS 


IN  THE 

LADIES  HOME 
JOURNAL 

FROM  NOWIOFEBRUARV 

THEN  WATCH  FDR 
IT5  PRODUCTION 


LTHE  NATIONAC 
FILM  CORPORAHOK 
OF  AMEPIGA 


MARRY  M.RUBY  ^s. 

l.BERMBTBni  nn^OctfonjMt 
JOE  BRANDT(7<>/>y  iEV^A. 
I600  BROADWAY. 


PRODUCERS  OP— — 

TARZA^OCTHEAf^ 

{K)ma^k:eoftarzan 
blue  bonnet 
long  arm  op 

mannister 
tue  boomerang 
theo^fession 

CAPITtM-COMEDIEf 
LIGHTNING  BRYCE 

 o  


ALL  lyOBEHTSOK'^QOlJE  EXeHA:>JQ£S 

 ^gs 


Sessiie 

TONGMAN 


HAWOKTH 

'^ireeteci  Jay 

Willi  aLiTL 
WottMnjitoii 

6 


Available  ot  all 
"ROBERTSON-COLE 
■EXCHANGES 


MAV/RICE  TOVPNE\/R 


What  Does  It  Mean? 

When 'exhibitors  throughout  the  country 
run  to  the  telegraph  offices  with  messages 
of  congratulation  on  a  motion  picture  it  must 
be  a  real  success. 

Here  is  one  of  man\-  received  by  Rob- 
ertson-Cole: 

"Opened  today  with  Broken  Butterfly, 
All  comments  indicate  it  Jo  be  incompar- 
able picture. 

— Wendland,  Strand,  Fresno,  Cal." 
It  is  incomparable  in  quality  and  in  bcx 
office  value. 


Available  at  all  ROBERTSON-COLE  EXCHANGES 


4215 


/;  e  c  c  m  b  c  r    /  ?  .    /  9  /  9 


Directed  by  George  E  Middleton  ^j'^W^ 
Story  by  Capt.  Leslie  T.Peacocke  and  Earle  Snell 


Available  at  all  ROBERTSON -COLE  EXCHANGES 


4216 


Motion  Picture 


e  U' 


Press,  Critics,  and  Pull 


CHICAGO  SAID: 


Directed  3 


'"Eyes  Of  Youth'  in  Chicago  is  a  near  stampede.  Clara  Kimball  Young's  Opening  at  Playhou  - 
astomshes  the  City   .       .   Broke  all  records  at  first   presentation,  f^rst  time  in  history,  theatre  was  comp' 

ores  nt!tion  '  °'       ^  ^^^^'^^  ^"  P""^  P---=  -°tion  p' , 

presentation.     Crowds  massed  for  one  solid  block  from  theatre." 


CLEVELAND  SAID: 


Eyes  Of  Youth"  marks  distinct  advance  movie  development.     'Eyes   Of   Youth'   with   Clara   Kin- 1 
Young  IS  the  unusual  film  visible  at  the  Strand  and  Orpheum   theatres   this   week.     At  a  private   sho^  u 
my  hrst  impression  was  that  everybody  connected  with  the  making  of  this  production  not  only  knew  his  busii  ,s 
but  intelligently  profited  by  the  experience  of  all  that  has  preceded  it  in  motion  picture  production"" 


NEW  YORK  SAID: 


"  Clara  Kimball  Young  in  '  Eyes  Of  Youth.'  which  has  been  lavishly  produced,  provided  a  cjmosure 
The   Rivoli,  last  evening."    N.   Y.  World. 

'"Eyes  Of  Youth'  is  the  kind  of  a  photo-play  that  is  dear  to  the  hearts  of  many.  It  offers  sue  a 
variety  and  intensity  of  histrionic  moments  to  its  actress  and  is  so  steeped  in  '  heart  interest '  sweetened  b  £ 
happy  ending,  that  it  is  simply  irresistible.  Miss  Young  has  been  missed  and  if  her  next  picture 
as  far  away  from  the  present  picture  as  her  last,  she  will  be  missed  more  because  of  her  performance  i 
'  Eyes  Of  Youth.'  When  she  undertook  '  Eyes  of  Youth '  she  promised  to  do  something  better  than  e 
had  ever  done  for  a  long  time  and  she  has  fulfilled  her  promise.  One  is  bound  to  feel  the  force  of  r 
performance  in  her  multiple  role."    N.   Y.  Times. 

" '  Eyes  Of  Youth.'  screen  version  of  the  play  by  Max   Marcin   and   Charles   Guernon.   leading  attract 
at  the  Rivoli  this  week.     Miss  Young  called  upon  to   play  gamut  of  human  emotions  that  are  theatric;  . 
rich.    Her  work,  notably  the  dope  fiend  in  third  episode,  lighted  with  histrionic  glow,  proving  plainly  that 
future  screen  impersonations  should  be  constantly  tinged  with  character,  for  which  she  possesses  that  sen  i 
finesse  and  technique  to  give  cinema  life  to  type  char?.cterizations."    N.  Y.  American. 

"  Clara  Kimball  Young  Scores  in  New  Vehicle.      This  photo  play,  '  Eyes  Of  Youth,'  with  Clara  Kimb  I 
Young  as  its  star  will  precipitate  a  run  on  any  box  office  and  satisfy  those  exacting  film  fans  whose  mone 
worth    is    not    obtained    unless    thrills    are    supplemented    with    pulchritude.  Miss    Young  me< 

every  requirement  with  impressive  results.  .    Her  acting  in  a  scene  of  a  woman  of  the  streets  was  reward 

with  applause  that  could  not  be  mistaken  for  anything  else  than  a  spontaneous  tribute  to  a  portrayal  that  w 
highly  artistic.     The   company  of  supporting  players   merit  individual  praise."    N.  Y.  Evening  Mail. 


ember    /  j ,  1919 


Reclaim  the  Brilliant  Triumph  of 


ted 


n  pi(' 


Ibert  Parker 

SAN  FRANCISCO  SAID:  

■ '  Clara  Kimball  Young '  in  '  Eyes  Of  Youth  '    enthralling.  .  Second  week  of  engagement  opens  with 

pacity  houses.  Clara  Kimball  Young  astonishing  her  most  ardent  admirers  .  .  .  cannot  be  too  highly 

aised  for  her  wonderful  portrayal  of  difficult  multiple  role.      .  ." 


LOS  ANGELES  SAID: 


"  The   interesting   announcement   by  T.   L.   Tally   states  that  at  his  Kinema  Theatre,  Clara  Kimball  Young 
'  Eyes  Of  Youth '  has  chalked  up  the  highest  ddily  attendance  and  receipts  record  since  that  theatre  has 
er\  projecting  features." 


CANTON,  OHIO,  SAID: 


"  Clara  Kimball  Young  is  an  emotional  success  in  '  Eyes   Of  Youth.'    .    .       She  attains  new  heights  in 
natic  masterpiece  at  Grand  Opera  House  this  week.    .    .    .    Sacrificing  beauty  for  emotional  effect  makes 
IS  production  one  teeming  with  interest.   .  .   .  More  elaborate  production  than  usual.  ..." 


MUSKOGEE,  OKLA.,  SAID: 


' '  Clara  Kimball  Young  '  in  '  Eyes  Of  Youth  '  is  a  powerful  dramatic  story  bulwarked  with  a  worth  while 
oral.  The  star  rises  to  great  heights  in  her  interpretation  of  five  widely  different  roles.  .  .  .  For  real 
tertainment,  'Eyes  Of  Youth'  takes  first  rank.  ..." 


ELGIN,  ILL.,  SAID: 


' '  Eyes  Of  Youth '  is  a  wonderful  production  for  all  classes,  and  is  Clara  Kimball  Young's  first  photo 
ay  for  Equity  Pictures  Corporation.    Gives  Miss  Young  the  greatest  role  or  series  of  roles  of  her  entire  screen 
Remarkable  photo  play." 

WAIT  AND  SEE  WHAT  THE  ENTIRE  COUNTRY  SAYS 


»  EOLIAN  HALL 


H  K-  Somborn 


eSuity  pictures 


J  [ .  Schnitzer 

Ire»«urer 


NEW  YORK 


^^^^  M  otion  Picture  N  ews 

A  DECLARATION 
OF  INDEPENDENCE 

FOR  ALL  MOTION  PICTURE  EXHIBITORS  EVERYWHERE 


Hold  your  patronage,  Mr.  Exhibitor ! 

The  use  of  your  screen  without  your  consent  for  the  showing  of  objection- 
able industrial  and  advertising  films  is  hurting  that  patronage! 

To  protect  you  and  to  keep  intact  your  greatest  asset  —  your  patronage  —  the 
committee  on  organization  has  developed  a  practical  plan  for  the  show- 
ing of  de  luxe  educational  and  industrial  films  whereby  the  exhibitor 
will  derive  direct  benefit  from  their  projection  on  his  screen. 

You  do  not  show  any  pictures  that  have  not  been  passed  by  the  supervising 
committee  representing  the  Motion  Picture  Theatre  Owners  of  America. 


r\ON'T  sign  any  contracts  that  will 
permit  ANY  advertising  film  or 
inserts  on  your  screen  until  you  have 
communicated  with 

This  COMMITTEE! 


The  response  to  this  movement  has  been  large.  Exhibitors  everywhere  grasp 
its  vital  importance.  You  can  protect  your  screen  and  reap  the  benefits 
of  the  plan  by  getting  in  touch  with  the  undersigned. 

The  committee  is  not  controlled  or  influenced  by  any  motion  picture  manu- 
facturing or  distributing  organization.  It  is  being  operated  for  the  sole 
benefit  of  the  motion  picture  theatre  owners  of  America. 

Committee  on  Organization  for  Protection  of  tlie  Screen 

SYDNEY  S.  COHEN,  New  York,  Temporary  Chairman  SAM  BULLOCK,  Cleveland,  Temporary  Secretary 

Temporary  Headquarters  of  the  Committee 
Room  708,  Times  Bldg.,  New  York  City 


FRANK  KEENAN 

BROTHERS  DIVIDED 

'jITIfc-^  Written  bij  Gertoide  Andrews.  DLcejcted  bij  ITlr.  Itoznon.  1^ 
■  M  Praduced,  at  Robert  Brunton  Studios.  !■  M 

I R  R  R 


I  have  starred  in  a  number  of  Pathe  serials. 


You  remembtr  "Who  Pays?",  "The  Red  Circle,"  "The  Neglected  Wife,"  "Hands  Up" 
and  "The  Tiger's  Trail."»  ^ 


They,  were  all  successful!' 

Having  been  identified  with  so  many  serials  I  feel  that  I  know  what  the  public  wants 
in  a  serial;  and  that  I  know  how  to  give  it  to  them. 

So  I  have  formed  my  own  company,  have  written  my  own  serial  and  am  producing  it. 
I  have  made  it  for  the  public, —  the  way  they  want  it. 
It's  a  good  serial  I'm  convinced* 

I'm  proud  to  announce  "The  Adventures  of  Ruth." 


Scenarios  by  Gilson  Willets 
Produced  by  Ruth  Roland  Serials,  Inc. 


^iJd  qou  qive  up  a  throne  simplij  because  ttie  one  and^onl 
"^xJld  qou  coTxrt  a  revdkition  just  because  -fhe  qirl  didiil  li 
VQs  the  vaq  qour  subjects  vorited  them?    Would  gou,  a 

l^len.its  a  qood  one! 


jirl,  beinq  a 'Yankee,  didxit  qive  a  hoot  £cnr*  xt? 

he  waq  qon  ran  things,  though  the  vaq  x^oxz  ran  ihem 

flnerican.takeathraneifftT)iras  ofiered  io  "gotx? 
U esse  D. Hampton,  presents 


Mi 


'"KM 


*  •  t    4  '1 


.  mm 

in  her  greaiesi  serial 


Oidapteid  -frorn  Rohjert  W. 
CKombers'  aoviZ^,  "la 
Si2x::rJ^t."  Prcxlucexi  bij 
Gi2x>rqje  E>.  S^eltz  Inc. 
Sceacu^ios  bq  B.miK- 
Kau&er.  booked  by 
the  Entire  Saenqer 
Circuit,  Asclier 
5rG6.  ClrcHui, 
We^tts  CLtJcuii. 
as  wett  as  The 
Pox,  m.andS^Win. 
Steiaer  oact 
David  Plokcr 
Cuxxuts  in 
Mew  York! 


4227 


kfhe'  Review 


Shown  every  week  by  the  best  houses  in  the 
country — a  film  magazine  ot  class 
and  distinction. 

Pathecolor,  Science,  Nature  Studies,  Nova- 
graph  Slow  Motion  Photography,  etc. 
—not  too  much  of  any  one,  but 
enough  and  of  a  kind  to  decidedly 
entertain  YOUR  audiences. 


EACH[5UBJECT  OF  MATCHLESS  QUALITY. 


ONEIREEL— ONE  EVERY  WEEK 


422S 


.V/  o  I  i  0  n    Picture  A 


important 
exhibitc5r!s 


Qfie  Rumor 


A  combination  of  directors  and  producers  quite  as 
impressive  as  that  of  D.  W.  Griffith,  CharHc  Chaphn, 
Douglas  Fairbanks  and  Mary  Pickford  is  reported 
from  Los  Angeles.  The  principals  are  Thomas  H. 
Ince.  Maurice  Tourneur,  Marshall  Xeilan,  Allan 
Dwan,  Mack  Sennett  and  George  Loane  Tucker. 
These  directors  are  about  as  well  known  as  any  six 
screen  stars,  which,  incidentally,  is  evidence  of  the 
happily  increasing  tendency  of  the  public  to  recognize 
the  work  of  the  man  l)ehind  the  camera  as  well  as  that 
of  the  player  in  front. 

Ince  pictures,  of  course,  as  associated  with  the 
names  of  William  S.  Hart,  Charles  Ray,  Enid  Ben- 
nett, Dorothy  Dalton,  and  now,  Douglas  MacLean  and 
Doris  May,  are  among  the  most  popular  in  the  coun- 
try. Maclf  Sennett's  comedy  productions  are  known 
wherever  there  arc  screens.  Among  the  super  pro- 
ductions produced  by  Mr.  Sennett,  are  "  Tillie's  Punc- 
tured Romance "  and  "  Mickey."  Maurice  Tourneur 
is  widely  known  through  "  The  Whip,"  "  Sporting 
IJfe,"  "Woman,"  "'The  White  Heather,"  and  "The 
Life  Line."  Among  Mr.  Xeilan's  recent  works  are 
"Three  Men  and  a  Girl,"  with  Marguerite  Clark; 
"The  LInpardonable  Sin,"  with  Blanche  Sweet,  and 
"  Daddy  Long  Legs,"  with  Mary  Pickford.  Allan 
Dwan  was  Douglas  Fairbanks'  director  for  "  Mr.  Fix- 
It,"  "  He  Comes  Lip  Smiling,"  and  he  was  also  respon- 
sible for  "  Cheating  Cheaters,"  with  Clara  Kimball 
Young,  and  "  Sahara  "  with  Louise  Glaum. 

Like  the  United  Artists,  the  new  combination  will 
begin  production  immediately  on  the  expiration  of  the 
present  contracts. 

A  supplem.entary  report  is  that  a  certain  big  dis- 
tributing organization  is  backing  the  combination  finan- 
cially. Each  of  the  directors  will  produce  indcpend- 
entlv,  but  their  pictures  will  be  distributed  through 
their  own  central  organization. 


Qte  ASSOCIATED 

Los  Angeles 


ik. 


I  9  i  9 


4^29 


ANNOUNCEMENT 

THE 

OF  AMERICA 


Like  ail  rumors  part  of  this  one  is  TRUE  and 
part  of  it  is  NOT. 

■  THE  ASSOCIATED  PRODUCERS  are  not 
backed,  financially  or  otherwise,  by  any  other 
producer  or  distributor,  or  by  any  individual. 
Their  product  will  be  available  to  all  Exhibitors. 

One  of  the  purposes  of  The  Associated  Pro- 
ducers is  to  endeavor  to  stabilize  conditions  so 
that  the  exhibitor's  investment  in  his  theatre  be 
made  permanent,  and  safe  for  the  future. 

At  an  early  date  a  definite  statement  of  busi- 
ness policy  will  be  made  direct  to  the  exhibitors. 
In  the  meantime  The  Associated  Producers  wish 
to  assure  Exhibitors  that  no  outside  influences, 
financial  or  otherwise,  can  or  will  afifect  their 
method  of  distribution  or  the  artistic  side  of 
their  production. 


PRODUCE  R^S"^ 


California 


ALBERT  E.  SMITH 
presents 

Harry  T.  Morey 


in 


"The  Darkest  Hour" 


A  burglar — a  blackjack  blow  in  the 
dark,  and  Peter  Schuyler,  wealthy 
social  scion  and  clubman,  wandered 
forth  from  his  palatial  home,  with 
brain  clouded  and  identity  lost. 

A  new  world  claimed  him.  Prankish 
Fate  played  with  him.  The  soft,  well 
groomed  hands  became  calloused;  the 
broadcloth  and  patent  leather  of  the 
gentleman  was  replaced  by  the  cordu- 
roy and  cowhide  of  the  lumberjack. 

Romance  came  to  soften  Fate's 
follies  and"  the  new  world  was  bright 
until  another  dastard's  blow  sent  him 
back  in  mind  and  body  to  the  world 
he  had  left  behind. 

Instead  of  ending  here,  this  delight- 
ful and  unusual  photoplay  story  really 
just  begins.  Surprise  follows  surprise 
and  the  interest  mounts  higher  every 
minute  until  there  comes  a  crashing, 
satisfying  climax  that  passes  the  picture 
into  memory  as  a  great  achievement 
for  its  star  and  another  prideful  accom- 
plishment for  the  producer,  Vitagraph. 


D  e  (•  ember    i  j  ,    i  9  i  9 


4231 


Margarita  Fisher 
Successes 


"THE  TIGER  LILY" 
"TRIXIE  FROM  BROADWAY" 
"CHARGE  IT  TO  ME" 
"PUT  UP  YOUR  HANDS" 
"THE  MANTLE  OF  CHARITY" 
"MOLLY  OF  THE  FOLLIES  ' 
"FAIR  ENOUGH 
"MONEY  ISNT  EVERYTHING 


William  Russell 
Successes 

"THIS  HERO  STUFF 
"A  SPORTING  CHANCE" 
"SOME  LIAR" 
"BRASS  BUTTONS 
"WHERE  THE  WEST  BEGINS  ' 
"WHEN  A  MAN  RIDES  ALONE" 
"ALL  THE  WORLD  TO  NOTHING" 
"HOBBS  IN  A  HURRY 

Maiy  Miles  Mintei' 
Successes 

"YVONNE  FROM  PARIS" 

"THE  AMAZING  IMPOSTOR" 

"A  BACHELOR'S  WIFE" 

"WIVES  AND  OTHER  WIVES" 

'  THE  INTRUSION  OF  ISABEL" 

"ROSEMARY  CLIMBS  THE  HEIGHTS  ' 

"THE  EYES  OF  JULIA  DEEP 

The  attactions  listed  above  are  proven  drawing  cards — pictures  that  have 
actually  proven  their  worth  on  the  screen — you  can  hook  them  with  the  positive 
assurance  that  they  will  make  good  for  yo7i.  Several  hundreds  of  exhibitors  will 
bear  testimony  as  to  their  quality — that  they  satisfy  patrons. 

Ask  the  American  Film  Company  representative 
at  any  Pathe  Exchange  for  our  NEW  SPECIAL 
PROPOSITION!    Do  it  today! 


Produced  by 

AMERICAN  FILM  CO.,  Inc. 

Samuel  S.  Hutchinson.  Pres. 


PI RES  I 


Distributed  by 

PATHE 


4232 


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\IVE  LA  PRANCE!  5..oKK^b.lK 
TME  HIGHEST  TRUMP'^,,^  ^,,„,^^, 

"the  ^cw/  nooiy' 


wiJ'K  f<or^^JL^&Trt\^<l^e 

P0GUE5  l?OnAMCE'„..,^  y/,,,,,^, 
THE  THII?b  eye'  w,rK 

VmE  speed  nAKIAC'    ...    T-  ^. 
THE  VIRGIN  ^STAMBOUl' 

DAINGEI?  Louis  Hycr  3pc<:i*.| 

>HE  LAST  I^IOMT;,^^,^,,^^^^^,^^,, 


Hy.  "CxKibifoK  :      1/  'i^s  d.  V^r\  Lo^r\  5^7 


Volume  20.    No.  25 


December  13,  1919 


An  Industrial  Crisis 


T 


HE  extreme  low  levels  reached  last  week  in  foreign 
exchange  give  sharp  emphasis  to  a  situation 
which,  for  this  business  at  least,  has  arrived  at 
a  crisis. 

The  pound  sterling  declined  below  four  dollars; 
trancs  were  down  to  a  trifle  over  half  value. 

At  this  exorbitant  exchange  rate  Europe,  with  its 
redit  sadly  limited,  will  pay  only  for  the  dire  necessities 
)f  life  or  for  the  raw  materials  with  which  to  make  these 
necessities.    Amusements  are  out  of  the  question. 

As  a  consequence  the  exportation  of  American  film 
to  Europe  is  practically  at  a  standstill.  Italy  and  the 
Central  powers  have  declared  an  outright  embargo  on 
American  shipments;  valuable  contracts  are  held  up. 

There  are  two  horns  to  this  very  serious  dilemma; 
one  is  the  immediate  loss  of  the  important  European 
market;  the  other  is  the  future  loss. 

During  the  war  the  loss  of  the  continental  market  was 
a  heavy  blow  to  the  American  producers.  Today  the 
decline  in  English  exchange  and  the  possible  closing  of 
that  one  remaining  open  market  make  the  situation 
decidedly  worse. 


BUT  the  future  gives  a  still  darker  outlook.  Today 
it  is  cheaper  to  make  films  at  home  than  to  buy 
the  American  product.  European  production 
needs  just  this  practical  spur  and  wants  it.  So  a  pro- 
traction of  this  present  situation  will  find  pictures  under 
way  in  Great  Britain,  France,  Italy,  Germany,  Scandi- 
navia, on  a  scale  sufficient  to  compete  seriously  with  the 
American  picture,  if  not  to  all  but  exclude  it. 

Can  the  American  producer  afford  this  heavy  loss, 
he"vv  anyway  it  is  regarded? 

We  assume  he  is  seriously  studying  this  stiff  problem 
?nd  yet  it  is  characteristic  of  the  business  here  to  dis- 
regard or  underrate  or  shy  at  the  really  big  matters. 


There  is  much  that  may  be  done,  even  if  it  is  far  from 
the  power  of  one  American  business  to  regulate  a  big 
international  difficulty. 

And  it  would  seem  that  immediate  and  joint  action 
is  called  for  through  the  National  Association  of  the 
Industry. 

The  situation  is  simply  this: 

Europe  will  not  import  films  until  Europe  has  sufficient 
credit  and  American  banks  will  not  make  sufficient  loans 
to  Europe  until  the  grave  unrest  and  uncertainty  there 
are  corrected  by  a  Treaty  of  Peace. 

rft  Sfi  ^ 

THIS  matter  is  not  a  question  of  the  welfare  of 
either  political  party  or  its  leaders.  It  is  not  a 
matter  of  political  belief  upon  the  part  of  the 
individual  American  business  man.  It  is  a  matter  of 
this  American  business  man's  own  business,  its  salvation, 
and  collectively  the  business  salvation  and  security  of 
America.    That  is  what  is  hanging  in  the  balance. 

Speaking  as  one  American  business  man,  we  feel 
that  the  time  has  fully  come  when  the  business  interests 
of  this  country,  harried  as  they  are  on  all  hands,  have  a 
supreme  right  to  demand  in  their  own  and  the  interest 
of  the  American  public,  instant,  decisive  and  full 
security. 

We  want  a  Treaty  of  Peace.  Apparently  we  can 
have  one  that  need  not  go  back  to  Versailles  for  a  pro- 
tracted discussion  by  all  the  signature  nations. 

Let's  have  it! 

Let  this  one  American  business  raise  its  voice  and 
demand  from  Congress  action  where  action  is  possible, 
and  where  it  is  obviously  imperative. 

This  is,  at  least,  a  straight  business  matter,  at  least  a 
film  business  matter,  and  surely  no  other  matter  more 
(Continued  on  next  page) 


^Vm  a  Johnston,  Pres.  and  Editor. 
RoBFRT  F.  Welsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


E.  Kendall  Gillett,  Sec.  and  Treas 
Fred.  J.  Beecroft,  Adv.  Manager. 


Published  on  Friday  every  week  by  MOTION  PICTURE  NEWS.  Inc.,  729  Seventh  Ave.,  New  York,  N.  Y.  'Phone  gSdo  Bryant 
Ch  caeo  Representative,  L  H.  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative,  J.  C.  Jessen,  618  Wright 
and  CoUander  Building  (Hill  at  Fourth  St.)  ;  'Phone  Pico  780.  Subscriptions  $2  a  year,  postpaid,  in  United  States,  Canada,  $4 
Foreiern.  $7.  N.  B.— No  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agent 
who  t.,kes  your  subscription  show  his  credentials  and  coupon  book    Western  Union  registered  cable  address  is  "  Picknews,"  New  York 


Copyright  1919.  by  Motion  Picture  News,  Inc. 


4234 


Motion  Picture  News 


Speaking  Editorially: 


An  Industrial  Crisis 

(Continued  from  preceding  page) 
important  is  facing  right  now  the  joint  interests  of  this 
industry. 

Summing  It  Up 

WE  want  to  say  a  final  word  about  the  producer- 
owned  theatre  and  its  relation  to  this  industry. 
The  producer-owned  theatre  is  only  poten- 
tially a  menace  —  and  then  only  to  the  producer  who 
owns  it. 

It  is  a  menace  if  the  producer  who  owns  it  runs  exclu- 
sively in  it  his  own  make  of  pictures  —  a  menace  to  him. 

If  he  runs  it  as  any  independent  theatre  is  run,  book- 
ing freely  those  pictures  best  suited  to  its  clientele  then 
the  matter  of  ownership  is  an  entirely  different  matter. 

We  do  not  for  one  moment  believe  that  any  producer 
will  ever  hitch  up  a  fleet  of  theatres  to  his  studios  exclu- 
sively and  thereby  force  this  very  large  and  settled 
investment  to  share  the  risks  from  which  production  is 
inseparable. 

And  bel  ieving  that  no  business  man  in  his  rieht  mind 
would  ever  make  such  a  move  we  can  only  regard  the 
producer-owned  theatre  as  a  bugaboo  and  nothing  more. 

It  will  have  an  effect  upon  the  exhibitor. 


It  will  have  no  effect  upon  the  independent  producer. 

It  is,  of  course,  a  fact  that  several  big  producers  are 
buying  theatres  in  key  cities. 

And  it  is  probably  a  fact  that  one  big  reason  they 
have  made  this  move  is  because  some  exhibitors  have 
"  closed  "  up  some  cities  and  forced  the  producer  to 
this  move  by  forcing  down  rental  prices  below  the  point 
of  producer  profit. 

But  what  does  this  mean? 

Will  this  ownership  of  key  theatres  keep  other  pro- 
ducers out  of  these  cities. 

Not  at  all.  Possibly  for  the  immediate  present  but 
if  continued  it  will  simply  result  in  other  theatres  being 
built. 

We  are  m,  in  fact,  for  probably  the  biggest  and  best 
theatre  building  era  this  business  has  ever  seen. 
So  we  repeat : 

There  is  nothing  for  the  independent  exhibitor  to  fear : 
there  is  nothing  for  the  independent  producer  to  fear. 

And  we  also  repeat,  from  a  previous  editorial  what 
IS  an  eternal  truth  in  this  business: 

"Good  pictures  will  always  get  good  theatres;  and 
good  theatres  will  always  get  good  pictures." 

Wm.  A.  Johnston 


Steady  Growth! 


MIT  We  dropped  into  the  Circulation 
H  Manager's  office  the  other  day 
and  saw  some  interesting  figures. 
The  summary  for  September  and 
October  was  on  his  desk,  together  with 
the  circulation  reports  for  the  first 
three  weeks  in  November. 

We  learned  that  for  the  month  of 
September  the  total  of  subscription 
renewals  and  new  subscriptions  to 
Motion  Picture  News  reached  six 
hundred.  The  week  of  September  1st 
showed  one  hundred  and  one  subscrip- 
tions and  renewals;  September  9th, 
eighty-one;  September  15th,  one  hun- 
dred and  twenty-two;  September  22nd, 
one  hundred  and  eighty-two;  Septem- 
ber 2Sth,  one  hundred  and  fourteen. 

We  learned  that  during  the  month 


of  October  the  renewals  and  subscrip- 
tions totalled  three  hundred  and 
seventy-nine.  We  learned  that  the 
first  three  weeks  of  November  have 
shown  totals  of  seventy-two,  seventy- 
five,  and  forty-seven. 

And  we  wondered  — 

Why  don't  some  of  you  advertising 
managers  drop  in  on  the  Circulation 
Manager  some  day  just  as  we  did  ? 

The  door  is  always  open.  The 
books  are  not  a  mystery.  The  corre- 
spondence is  yours  for  the  asking. 
We'll  turn  you  loose  and  let  you  dig 
away  to  your  heart's  content. 

Come  on!  The  Circulation  Mana- 
ger invites  you.  We  urge  you  !  Call 
around  and  see  for  yourself  that  — 

You  Can  Cover  the  Field  With  "The  News" 


December   /  j  ,    i  9  i  9 


Fuel  Pinch  Faces'  Picture  Theatres 


(  "losing   Ordered  in 'Kansas  City,  Omaha  and  Small  Towns; 
...  Optimism  Felt  Generally  However,  and  Every  Effort  is 
Being  Made  to  Keep  Amusement  Houses  Open 

THE  full  seriousness  of  the  coal  shortage  now  being  felt  throughout 
the  county  has  made  itself  evident  in  the  past  few  days,  without 
however  making  it  apparent  that  amusements  in  general  or  motion 
picture  theatres  in  particular  will  suffer  to  the  wide  extent  that  prevailed 
during  the  war  time  stringency. 

Last  minute  reports  from  our  correspondents  indicated  that  only  in 
a  few  scattered  cities  where  conditions  were  unusually  severe,  had 
theatres  been  ordered  shut  down.  Kansas  City,  Mo.,  Omaha.  Neb.  and 
Vincennes,  Ind.  were  the  only  centers  where  a  complete  closing  had  taken 
place. 

Indications  are  that  so  far  as  possible  officials  in  every  section  will 
lend  their  efforts  toward  keeping  open  theatres  and  motion  picture  houses. 
In  Chicago  and  throughout  Illinois  this  has  been  officially  done  by  classi- 
fying such  buildings  as  public  institutions  which  are  given  preferential 
supplies  of  light  and  heat. 


Electric  Displays  Curtailed 

Broadway's  Gn.at  While  Way  has  not 
been  darkened,  nor  is  it  believed,  a  pall  of 
gloom  will  be  cast  over  it.  The  coal  saving 
eflfected  by  shutting  off  the  electric  signs  is 
said  to  be  negligible.  Theatre  magnates 
on  the  other  hand  urge  that  such  a  move 
with  its  consequent  drop  in  business,  would 
be  an  expensive  project  to  the  Government 
in  the  light  of  the  loss  that  would  be  ex- 
perienced in  war  taxes. 

In  Chicago  and  Indianapolis.  howc\ci, 
the  Regional  Coal  Committees  have  ordered 
the  shutting  off  of  electric  signs,  though 
the  theatres  are  permitted  to  operate.  Den- 
ver is  also  lightless.  Our  Indianapolis  cor- 
respondent wires  : 

"  Only  effect  of  coal  shortage  is  shut- 
ting off  of  all  electric  signs.  Managers 
planning  to  heat  with  oil  stoves  and 
produce  own  electricity  with  gasoline- 
propelled  dynamo  manufactured  by  local 
concern  in  event  heat  and  light  ut'lities 
run  out  of  fuel.  Only  city  in  state  where 
theatres  closed  so  far  is  Vincennes  in 
heart  of  coal  region. 

"Officials  at  Colu»ihus,  Indiana,  urge  citi- 
cens  to  attend  moiies  evenings  to  save  fuel 
in  homes." 

In  Chicago  an  order  was  about  to  be  is- 
sued to  closf  theatres  the  right  of  Decem- 
ber 2d.  Tliis  \v:is  forestalled  by  a  com- 
mittee of  amusement  men.  L.  H.  Mason. 
Chicago  representati\e  of  the  NE\\'S  tele- 
graphed December  2d; 

"Theatres,  schools,  churches  classed 
temporarily  as  public  institutions  by 
Chicago  Regional  Coal  Committee.  Will 
be  supplied  with  light,  heat  despite  coal 
famine.  Other  interests  not  listed  in 
Garfield  priority  groupings  get  only 
enough  fuel  to  keep  plants  from  freez- 
ing. Will  cease  operation  immed'ately 
all  electric  signs  and  display  lighting. 
Allied  Amusement  Assoc'ation,  Maurice 
A.  Choynski.  president,  met  and  named 
committee  Aaron  .Tones,  Nathan  Ascher, 
Harry  Kidding.  Harry  Powers,  to  pro- 
tect interests  and  engaged  Levy  Mayer 
as  counsel.  Succeeded  in  preventing 
order  to  close  theatres  tonight  or  v/ith- 
out  24  hours'  notice." 
To  date  theatres  in  the  northwest  have 


DEATH  STALKS  PARTY 
Two  of  Universal-Smithsonian 
Expedition  Killed 

TRAGEDY  overtook  the  Universal  Film- 
Smithsonian  Institute  expedition  in 
Engo  Forest,  Belgian  Congo,  when  a  rail- 
road wreck  killed  two. 

According  to  cable  dispatches,  the  dead 
are  William  Stowell,  Los  Angeles,  a  Uni- 
versal director,  and  Dr.  Joseph  R.  Arm- 
strong medical  director  and  business  man' 
ager  of  the  expedition. 

Pliny  Home,  photographer;  Henry  M. 
Kohler,  photographer,  and  Edward  M. 
Thierry,  newspaper  correspondent,  were 
injured. 


not  had  any  intimation  that  they  would  be 
forced  to  close,  though  our  correspondent 
advises  that  some  in  the  more  outlying  sec- 
lions  may  face  difficulty  in  remaining  open, 
not  because  of  a  closing  order,  br.t  through 
inability  to  obtain  coal.    He  wires: 

"  There  is  no  immediate  prospects  of 
Minneapolis  movie  theatres  being  forced 
to  close  their  doors  because  of  fuel 
shortage.  In  some  outlaying  parts  of 
northwest  this  may  be  necessary  but 
not  in  larger  cities,  is  belief  of  coal 
men.  W.  H.  Groverman,  Regional  rep- 
resentative of  Fuel  Administration,  is 
releasing  coal  to  non-essential  indus- 
tries but  declares  that  observance  of 
strictest  conservation  of  available  fuel 
will  probably  obviate  necessity  of  clos- 
ing schools,  libraries,  churches  and  so 
on.  Policy  of  economy  aided  by  normal 
winter,  it  is  hoped,  will  take  Minneapolis 
through  without  loss  of  theatres." 

Eastern  Situation 

Theatre  and  picture  men  of  New  York 
have  already  taken  steps  to  prevent  clos- 
ing of  thcaties  along  the  Eastern  .seaboard. 

Following  the  receipt  of  advices  from 
Kansas  City  and  Omaha  indicatin.g  that  the 
motion  picture  theatres  and  legitimate  the- 
atres had  been  closed  owing  to  the  fuel 
shortage.  President  William  A.  Brady  of 


the  Matioiial  Association  of  the  Motion- 
Picture  Industry  designated  the  following 
committee  to  handle  the  situation  : 

Marcus  Loew  (Locw  Enterprises),  cliair- 
inan ;  R.  S.  Moss  (Moss  Theatres);  Ga- 
liriel  L.  Hess  (Goldwyn  Pictures  Corpo- 
ration) ;  Walter  Hayes  of  Buffalo  (Strand 
Theatre  interests)  ;  Sydney  S.  Cohen  (pres- 
ident Xew  York  Stale  Exhibitors' 
League)  ;  Oscar  A.  Price  (President 
I'liitcd  Artists)  ;  William  Brandt  (Presi- 
dent Brooklyn  Exhibitors'  League)  ;  Ralph 
Kobii  (Famous  Playcrs-Lasky  Corpora- 
lion)  ;  .-Mbcrt  Lowe  (Paragon  Labora- 
tories) ;  Frederick  H.  Elliott,  Executive 
Secretary  of  the  N.  A.  M.  P.  I. 

A  committee  consisting  of  Oscar  A. 
Price,  Felix  Feist  and  Frederick  H.  Elliott, 
left  December  2d  for  Washington  to  con- 
fer with  Bryce  Clagett,  Secretary  of  the 
Railroad  .'\dminisl ration  and  with  the  other 
officials  of  that  department. 

The  closing  in  Kansas  City  was  most  un- 
fortunate, inasmuch  as  theatres  had  l)cen 
doing  a  record-breaking  business.  Our 
correspondent  advised  as  following  on  the 
shut-down  : 

"All  theatres  closed  midnight  Sunday 
night  until  further  notice  by  local  fuel 
administration  acting  under  Nat'onal 
organization,  very  little  coal  coming  in 
city  after  arrival  of  two  days'  supply  on 
way,  two  days'  supply  here  now,  Kansas 
City  theatres  also  closed  big  run  Sunday 
night." 

How  Other  Cities  Fare 

Cleveland  lu.uses  are  unaffected,  and 
throti.ghout  Oh'o  the  fuel  shortage  has  not 
been  felt,  according  to  advices  from  the 
XEWS' correspondent.  Cincinnati  liranches 
report  no  trouble.  In  St.  Louis,  howe\cr, 
the  situation  is  more  serious,  though  it 
has  not  reached  an  alarming  stage.  "The- 
atres have  been  taken  off  the  essential  list" 
wires  our  correspondent.  "Maiority  of 
houses  have  three  or  four  weeks'  coal  sup- 
ply on  hand,  however,  and  will  be  permitted 
to  remain  open  as  long  as  they  can.  Will 
lie  no  interference  hy  Fuel  ^dministration." 

"  Coke  is  plentiful  and  theatres  may 
use  that  as  subst'tute  until  situation  is 
relieved,  so  it  is  unlikely  St.  Louis 
houses  will  be  closed  "  he  concludes. 

Approximately  one-third  of  the  smaller 
theatres  in  Iowa  and  X^ebraska  are  closed 
now,  according  to  A.  H.  Blank,  owner  of 
the  First  National  franchise  in  that  dis- 
trict. He  further  reports  that  unless  the 
situation  improves  within  a  few  days  the- 
atres in  his  entire  territor.\-  will  be  com- 
pelled to  close. 

Omaha  theatres  have  been  operating  in- 
lermittently  since  November  26th  without 
heat  supply.  A  number  of  neighborhood 
and  downtown  theatres  have  closed  until 
the  situation  is  relieved. 

Des  Moines,  last  Sunday,  was  entirely 
without  heat  in  the  business  districts  with 
ihe  single  exception  of  drug  stores,  which 
were  permitted  to  remain  open  for  pre- 
scription purposes.  Mr.  Blank  states  that 
the  Des  Moines  theatres  reopened  on  Mon- 
da\',  but  I  hat  they  were  likely  to  close  again 
at  any  moment. 


4236 


Motion   Picture  News 


Percentage : 

First  the  Producer's  Angle: 

Dear  Mr.  Johiislon  : 

WHEN  a  man  makes  a  poiiil  as  strong  and  important  as  you 
made  in  your  editorial  on  "  percentage  "  I  feel  impelled  to 
congratulate  him. 
Time  will  prove  the  wisdom  of  your  logic  and  the  ine\itable 
will  come  to  pass  — pictures  will  be  booked  exclusively  on  sharing 
terms  exactly  as  theatrical  attractions  are  now  played. 

The  success  of  the  theatrical  business  has  always  depended  upon 
the  producer,  who  is  imaginative,  creative  and  progressive. 
Whereas,  in  the  great  generality  of  cases,  theatres  are  owned,  con- 
trolled or  managed  by  realt\'  corporations,  holding  companies, 
estates  or  wealthy  people  and  seldom  lend  a  helping  hand  in  the 
production  of  dramas,  operas,  comedies  or  other  attractions  in- 
tended to  keep  their  establishments  open  to  the  public.  Nor  could 
they  create  anything  even  if  they  were  so  inclined.  Because  the 
system  employed  in  piling  up  fortunes  and  the  art  of  creating 
something  for  the  theatre  are  as  different  as  wine  and  water. 

They  may  be  kindred  but  both  require  different  means,  methods, 
systems,  arts,  sciences  or  formulaes  to  bring  into  being. 

To  continue  profitable  the  motion  picture  inductrj'  must  follow 
the  theatrical  business  and  give  the  producers  and  authors  a  just 
share  of  the  earnings  of  their  productions. 

Sharing  contracts  (percentage)  will  do  this,  but  nothing  short  of 
actual  participation  in  the  exploitation  and  box  oflice  receipts  will 
do  it. 

If  you  can  bring  producers  to  understand  that  it  is  actually  more 
profitable  to  them  to  make  one  exceptionally  good  photoplay  in 
future  where  they  have  been  making  six  in  the  past,  and  then 
spend  some  of  their  wasted  energy  exploiting  that  exceptional  pho- 
toplay, sending  it  out  with  advance  agents,  treasurers  and  musical 
scores  to  play  on  sharing  terms  only,  you  will  not  only  render  an 
invaluable  service  to  the  industry  but  remove  the  cause  of  an  evil 
that  is  consuming  a  wonderfully-  lucrative  business  —  over  pro- 
duction of  mediocre  subjects  that  should  have  no  place  in  a 
program. 

More  power  to  the  Waterman  or  the  Underwood  that  answers 
the  lash  of  your  dictation. 

Sincerely  yours, 

ROBT.  W.  PRIEST, 

President. 

The  Film  Market,  Inc. 


^  Varying  Angles  on  the  Question  Ra  sed 

By  William  A.  Johnston's  Editorial 

conditions  and  other  unforeseen  local  conditions.  The  producer 
is  almost  in  everj-  instance  gauranteed  his  profit,  while  the  ex- 
hibitor is  left  to  take  the  chance.  It  is  my  opinion  that  the  dis- 
tributors and  producers  have  gone  far  enough  with  dictating  polic\ 
to  the  exhibitors,  because  the  exhibitors  in  the  past  have  stood 
for  almost  anything,  does  not  signify  that  he  will  continue  to  be  the 
goal. 

Yours  very  truly, 

JOHN  F.  SIEFERT. 

The  Miami  Vallej-  Exhibitors'  League. 


Then  a  Scorcher  from  Siefert: 

Dayton,  Ohio,  Nov.  24,  1919. 

Dear  Mr.  Johnston : 

I AM  greatly  surprised  at  the  editorial  published  in  your  paper 
November  15th,  "  Precentage  Bookings  Coming."  The  ex- 
hibitors have  just  gone  the  period  of  high  film  rentals  im- 
posed by  the  producers.  In  many  cases  rentals  have  been  raised 
as  high  as  one  thousand  per  cent  and  for  the  year  just  passed 
the  financial  reports  of  the  big  producers  showed  a  tremendous 
profit.  In  one  instance  when  I  was  in  New  York,  one  producer 
told  me  practically  that  his  company  netted  over  one  million 
dollars  for  the  past  year  and  the  producers  were  financed  by  the 
exhibitors'  deposits.  In  other  words  this  producer  earned  one 
million  dollars  on  the  exhibitor's  money.  Look  back  through  the 
financial  reports  of  all  the  big  producers  and  show  me  one  thai 
has  not  made  a  tremendous  profit  on  the  year's  output,  say  nothing 
about  the  year  just  started  with  doubled  film  rentals  and  in  many 
a  case  tripled. 

The  cost  of  producing  has  not  increased  as  great  as  the  film 
rentals.  Now  has  this  big  trust  the  nerve  to  come  out  and  tell, 
the  exhibitors  that  they  must  share  receipts  of  the  house?  Has 
ihe  day  arrived  when  the  exhibitor's  investment  will  be  turned 
over  to  the  producer  without  any  consideration?  It  is  not  a  fact 
that  the  producer  is  now  possessed  of  millions  of  dollars  of  the 
exhibitor's  money  used  for  producing  which  is  never  returned  onl.\ 
in  pictures  and  for  which  the  exhibitor  receives  not  even  a  receipt 
much  less  interest?  Besides  financing  the  producer  through  this 
method,  the  exhibitors  lake  all  the  risk  such  as  existing  weather 


From  Tom  Saxe,  of  Milwaukee,  Comes  the  Fol- 
lowing Interview: 


<<rpHI 


HE  percentage  basis  of  doing  business  is  coming  on  as  ar 
inevitable  era  in  the  motion  picture  field  —  and  I  an 
sorry." 

Tom  Saxe,  Milwaukee  and  Wisconsin  showman  who  is  both  .i 
distributor  of  First  National  attractions  and  a  pioneer  exhibitor 
thus  meets  the  situation  prophesized  in  percentage  discussions. 

"  I  am  opposed  to  the  percentage  plan  because  primarily  I  be- 
lieve it  will  be  the  verj-  axe  that  is  going  to  kill  the  goose  that'- 
laying  the  golden  egg  of  the  picture  business.  In  the  first  place  ii 
will  give  the  producer  a  right  to  have  some  say  in  if  not  to  dictate 
the  prices  of  admission.  Just  as  the  great  theatrical  producer.- 
set  the  price  of  admission  for  their  attraction,  so  the  creators  oi 
pictures  would  feel  they  could  exercise  some  authority  in  naming 
the  prices  for  their  attractions. 

"Any  far  sighted  showman  will  see  that  this  will  drive  away  the 
very  people  that  after  all  make  the  motion  picture.  The  masses 
are  the  foundation  upon  which  the  business  has  been  built,  but  the 
masses  will  not  remain  true  if  pictures  are  put  upon  a  scale  of 
higher  admission.  It  might  succeed  in  a  few  houses  catering  to 
high  class  audiences  but  the  average  theatre  is  built  upon  mass 
patronage,  and  few  houses  in  the  countr>-  could  withstand  the 
shock  of  an  advanced  scale. 

"Although  I  earnestly  believe  this  is  coming  to  pass  and  expect 
some  day  to  probably  sell  First  National  Pictures  on  that  basis, 
still  I  regret  it.  I  would  personally  much  rather  buy  a  picture 
outright,  and  do  the  gambling  on  it  myself  than  have  a  string  of 
theatres  to  share  the  risks  and  profits. 

"  If  a  producer  is  gi\  en  a  good  fair  price  for  his  picture  he 
should  be  satisfied  to  let  the  theatre  earn  what  money  it  can  on 
the  attraction.  I  do  not  believe  that  it  would  ever  be  possible  to 
equalize  the  burdens  of  the  different  theatres,  for  overhead  expense 
would  naturally  play  a  large  part.  There  are  some  theatres  which 
have  an  enormous  overhead  —  my  Alhambra  is  one  —  and  another 
theatre  less  pretentious  is  spared  this  expense.  How  would  the 
producer  equalize  that  in  setting  his  percentage  basis? 

"  It's  certainly  an  unfair  proposition  for  the  first  run  exhibitor. 
The  producer  may  make  a  seemingly  desirable  offer  but  the  first 
run  manager  is  always  going  to  get  the  short  end  of  it.  Putting 
over  the  initial  run  the  exhibitor,  dictated  to  by  the  producer,  will 
spend  a  great  deal  of  money  in  advertising  which  will  do  him  no 
particular  good  but  which  will  be  materially  helpful  in  aiding  the 
producer  to  sell  to  smaller  exhibitors  in  the  neighboring  theatres. 

"  With  the  new  regime  will  come  the  day  of  the  specialized  ai- 
tration  house  I  am  convinced.  By  this  I  mean  that  just  as  theatri- 
cal magnates  have  a  string  of  theaters  throughout  the  country,  so 
large  distributors  will  have  theatres  and  instead  of  each  booking 
at  random,  there  will  be  individual  theatres. 

"Although  I  see  the  percentage  day  coming,  I  cannot  bring  my- 
self to  welcome  it  as  the  best  development  for  the  business." 


And  Then  Another  Letter: 

Dear  Mr.  Johnston  : 

MY  steam  valve  is  again  ready  to  pop  so  here  goes :  I  read 
your  editorial  in  the  issue  of  No\ember  15th.  about  the 
producer  and  distributor  only  getting  ten  per  cent  of  the 
gross  receipts  with  interest.  For  the  Lord's  sake  tell  ffte  who  is 
getting  service  for  ten  per  cent  of  their  gross? 

My  service  costs  me  thirty  per  cent  of  my  gross  receipts  and  in 


December   /  5 ,  ^9^9 

W.  A.  Johnston  Editorial  Brings  Straight  Talk  From  Many  Quarters 


many  instances  fifty  per  cent  and  if  I  would  listen  10  a  lot  of  four 
tlushers  who  come  along  and  tell  me  what  to  do  and  what  I  can 
make  by  running  their  pictures,  it  would  cost  me  a  hundred  and 
rifty  per  cent. 

One  of  these  fellows  came  in  to  sec  mc  the  other  day  and  had 
he  brazen  nerve  to  tell  me  that  if  I  booked  a  two  reeler  he  had, 

would  bring  me  in  a  $100.00  a  day.  If  he  had  such  a  production 
iiid  could  pro\e  it,  I  would  give  him  $50.00  for  it  and  that  would 
\avc  me  fiftv  profit  which  is  more  than  I  ever  made  in  one  da\' 

yet. 

Xow  Mr.  Johnston  if  you  really  think  there  is  «n\onc  getting 
service  for  ten  per  cent  tell  me  where  these  guys  are  located  for 
I  want  to  move  to  that  part  of  the  country. 

If  the  producers  and  distributors  are  only  getting  what  you  sa>- 
they  are,  then  somebody  is  getting  service  terribly  cheap  to  make 
up  for  those  of  us  who  are  paying  thirty  per  cent  and  more. 

Everybody  is  howling  about  higher  rentals.  If  they  expect  hy 
so  doing  to  get  everybod.v  to  raise  their  price,  that  is  just  where 
they  are  fooled.  The  Exchanges  say  that  people  expect  to  pa\ 
more  for  their  shows;  that  everything  else  is  up,  etc.  That  is  just 
where  the  producers  are  wrong.  Because  cverj'thing  else  is  up 
is  one  big  reason  why  the  pictures  should  stay  right  where  they  are. 

Is  there  not  such  a  thing  as  admission  prices  going  too  high  and 
diverting  the  minds  of  the  public  to  other  amusements  such  as 
dancing,  skating,  etc.? 

You  know  a  wise  man  once  said :  "  There  is  a  time  when 
patience  ceases  to  be  a  virtue." 

Now  then  if  the  producers  want  to  raise  their  prices  fifty  or  a 
hundred  per  cent,  the  thing  for  the  exhibitor  to  do  is  to  let  them 
keep  their  pictures,  and  buy  of  a  firm  who  doesn't  think  his  slufT 
is  worth  so  much. 

Xo  one  concern  can  do  all  the  business  and  there  arc  producers 
who  believe  in  the  motto  of  "live  and  let  live."  I  have  ,nevcr 
purchased  service  of  a  firm  yet  that  I  couldn't  get  along  without. 
Xo  one  ought  to  get  it  into  his  head  that  he  has  to  have  a  certain 
brand  of  pictures  or  a  certain  service. 

The  small  town  guy  pays  more  in  proportion  for  his  service 
than  the  man  in  the  c\iy.  I  know  of  houses  in  Akron,  Canton, 
Youngstown  that  pay  $15.00  or  $20.00  for  films  that  we  pay  $5.00 
for.  They  have  twenty  or  thirty  times  as  many  people  to  draw 
from  and  two  or  three  times  as  many  seats.  The  city  houses  get 
the  films  when  they  are  new  and  we  get  them  six  or  eight  months 
later  when  they  are  all  scratched  with  two  or  three  hundred  feet 
.gone  from  each  reel.    Who  is  paying  the  most  in  proportion  ? 

Of  course  I  know  who  sets  the  prices.  The  chairwarmers  and 
mahogony  desk  fellows  right  there  in  your  big  city.  They  think 
all  towns  are  as  big  as  Xew  York  is.  What  do  they  know  about 
conditions  here  in  Ohio  or  in  Palestine?  Why  don't  they  leave  the 
matter  of  making  prices  up  to  their  local  men  in  the  territory  who 
know  the  conditions? 

I  claim  that  $300.00  is  cheaper  for  a  picture  in  the  large  city  than 
$10.00  is  to  me  for  the  reason  that  the  big  city  house  can  run  it 

all  the  week,  .save  six  days  express,  six  days  paper,   

get  in  a  Sunday  showing  and  run  the  film  over  about 
five  times  each  day.  We  arc  not  allow^ed  to  run  on 
Sunday,  and  Sunday  is  equal  to  about  three  days,  so 
I'm  told.    Doesn't  all  this  make  a  big  difference? 

Another  thing  I  want  to  mention.  You  arc  alwaj  s 
howling  longer  runs.  I  can't  run  a  picture  more 
than  one  day  for  about  eight  out  of  every  ten  of  my 
patrons  come  every  night  and  they  certainly  aren't 
going  to  see  the  same  picture  twice. 

If  I  was  to  try  running  a  picture  more  than  one 
daj-,  next  year  at  this  time  I  wouldn't  have  enough 
to  buy  a  sapsucker  lunch,  much  less  a  dinner. 

"  Fewer  and  better  pictures."  They  ma\-  be  fewer 
but  are  they  going  to  be  any  better?  And  they  say 
bigger.  They  are  big  enough  now.  Let  them  stay 
as  they  are  and  keep  the  price  where  it  is  and  wc 
will  all  be  gainers.  People  as  a  rule  do  not  want 
too  much.  I  have  found  the  hour  and  half  .show- 
suits  the  majority.  People  are  satisfied  with  a  five 
reel  feature,  a  two  or  one  reel  comedy  and  a  Xews 
reel. 

For  illustration.    On  Mondav  I  run  ,t  two  reel 


comedy,  a  two  reel  \\  esiern  and  a  news  weekly  and  that  is  my 
biggest  day  outside  of  Saturday. 

I  reading  the  McVoy  letter,  I  agree  with  him  in  keeping  a 
standard  price.  I  have  never  changed  my  price  but  once  and 
w'as  sorry  for  it  before  I  had  run  the  picture  half  through.  It 
was  about  the  punkest  thing  I  had  seen  for  a  long  time,  and  right 
there  I  said:  "  No  more  of  that  for  me."  So  far  I  have  kept  my 
word. 

I  find  fault  with  McVoy  when  he  sa\s  he  has  booked  pictures 
for  more  than  he  could  afford  to  pay.  N^o  man  can  do  that  and 
stay  in  business  long. 

And  speaking  of  the  wa\'  some  exchanges  do  business,  as  Mc- 
\'oy  did,  I  want  to  saj-  that  I  have  had  my  experience  too.  The 
way  to  do  with  a  firm  which  won't  treat  you  white  is  to  let  it  alone. 

I  am  doing  business  with  some  firms  who  I  think  are  the  finest 
people  in  the  business,  and  I  do  not  hesitate  to  mention  them. 
They  are  Triangle,  Metro,  Select,  Vitagraph.  I  have  never  had  any 
trouble  with  anj-  of  these  firms.  Their  film  is  always  in  good  con- 
dition and  arri\cs  in  plenty  of  time. 

I  claim  that  when  an  exhibitor  is  treated  badly  by  an  exchange, 
the  thing  to  do  is  to  write  the  trade  paper  and  expose  them  and 
then  thc\-  wifl  mend  their  ways.  The  exchanges  need  the  ex- 
hibitors just  as  badly  as  the  exhibitors  need  the  exchanges. 

VV'hen  a  firm  does  not  give  good  ser\ice,  (|uit  them.  The\  often 
violate  their  contracts. 

When  the  exhibitor  signs  a  contract,  the  exchange  has  his  money 
and  is  not  supposed  to  send  out  junk — stuff  that  will  not  run 
through  a  machine,  that  pulls  apart,  making  it  necessary  to  stop 
and  re-thread.  People  get  disgusted  when  that  happens  and  go 
out  swearing  that  they  never  will  come  back  again,  all  on  account 
of  an  exchange  sending  out  rotten  shows.  And  yet  in  spite  of 
these  conditions  the  producers  want  to  boost  the  prices.  It  might 
be  all  right  to  raise  the  price  in  the  big  city  where  they  are  open 
at  eight  or  nine  o'clock  in  the  morning  and  run  twelve  or  four- 
teen hours  a  day  but  not  where  it  is  only  possible  to  get  in  three 
or  four  hours  as  we  do  here. 

In  closing  let  me  saj-  that  I  hope  some  good  fore  sighted  man 
gels  at  the  bottom  of  the  waste  of  this  business  and  thereb},'  saves 
the  thousands  of  dollars  wc  all  might  get  some  benefit  from. 

Yours  for  the  better, 

C.  E.  LEINIXGER. 

Grand  Theatre,  East  Palestine,  Ohio. 


WIRE  BRIEFS  FROM  THE  COAST 

T  is  rumored  Walter  Greene  and  Frederick  Cage  have  pur- 
chased the  serial  "  Son  of  Tarzan,"  production  of  which  has 
just  been  begun  by  National  Film  Corporation,  and  in  addi- 
tion "  The  Kentucky  Colonel,"  the  Hall  Room  Boys  Comedies. 
No  confirmation  of  these  deals  could  be  obtained  at  the  New 
York  offices  of  the  films  involved. 

Harry  Schwalbe,  Bruce  Johnson  of  Turner  and  Dahnken,  San 
Francisco,  and  Dave  Howells  are  in  Los  Angeles  on  First 
National  business. 

Options  are  held  by  Eastern  capitalists  for  the  site  for  a  third 
big  theatre  in  San  Francisco.  Definite  plans  will  be  announced 
next  week. 

Edgar  Lewis  has  arrived  to  film  "  Sherry  "  and  "  Lahoma,"  for 
distribution  through  Pathe.  He  brought  his  staff  but  will  engage 
players  on  the  Coast. 


I 


4238 


Motion  Picture  News 


Pictures  ^  Theatres 

Eugene  Roth,  of  San  Francisco,  and 

Charles  Williams,  of  Providence, 

Comment  on  Editorial  By  William  J.  Johnston 


EUGENE  ROTH,  the  prominent  San  Francisco 
exhibitor,  has  come  to  bat  with  a  letter  on  William 
A.  Johnston's  recent  editorial,  "  Pictures  and 
Profits  "  that  is  well  worth  reading  by  every  film  man. 
Mr.  Roth  discusses  present  conditions  with  cool  imparti- 
ality and  presents  a  warning  that  many  —  both  exhibitors 
'ind  producers  —  can  heed. 

Charles  Williams,  manager  of  the  Strand,  Providence, 
R.  I.,  is  another  interesting  contributor  to  the  discussion 
started  by  this  editorial. 

The  communication  from  Mr.  Roth  follows: 
Dear  Mr.  Johnston: 

YOUR  timely  article  appearing  in  the  last  issue  of 
the  "  Motion  Picture  News,"  entitled  "  Pictures 
and  Theatres  " —  should  and  must  be  carefully 
and  intelligently  read  and  analyzed  by  every  exhibitor  in 
the  industry  and  should  have  the  serious  consideration  of 
the  producer  and  the  distributor  as  well. 

We  cannot  get  away  from  the  fact  that  pictures  are 
nothing  without  theatres,  and  theatres  are  nothing  without 
pictures.  With  this  absolute  knowledge  we  must  face  all 
problems  during  the  evolution  of  our  industry. 

The  application  of  strict  commercial  lines  is  imminent. 
After  all,  it  may  be  well  for  the  present  perplexing 
problems  to  confront  us  now.  Perhaps  all  elements  of 
ihe  industry  have  been  gliding  along  too  smoothly  on  the 
wave  of  prosperity,  and  not  enough  consideration  or  atten- 
tion have  been  given  to  our  destinies. 

The  time  has  come,  however,  for  the  true  awakening. 
All  factions  must  be  determined  to  meet  the  situation 
squarely  and  fairly,  and  the  opportunity  you,  Mr.  John- 
ston, have  given  to  the  trade  to  openly  discuss  same 
through  the  medium  of  the  "  Motion  Picture  News  "  is 
indeed  very  commendable.  Personally,  I  have  watched 
carefully  the  progress  of  the  industry,  and  have  been 
aware  for  sometime  of  the  trend  we  are  drifting  to,  and 
frankly  admit  its  seriousness.  But  I  do  not  consider  it 
alarming  to  a  degree  of  calamity.  I  think  that  the  pro- 
ducer and  the  exhibitor  have  the  mental  capacity  and  the 
sound  business  judgment  to  steer  the  ship  to  a  safe 
anchorage. 

In  the  meantime,  several  groups  are  forming  combina- 
tions in  one  form  or  another,  w^hich  is  all  right  providing 
that  they  do  not  exceed  the  limit,  and  by  this  I  mean  to 
the  point  of  freezing  out  one  or  the  other.  If  exhibitors 
form  chains,  or  collective  groups,  for  booking  purposes 
to  protect  their  interests  in  securing  the  quality  of 
pictures  demanded  for  their  respective  theatres  well  and 
good,  but  if  on  the  other  hand,  these  combinations  are 
conceived  for  the  sole  purpose  of  buying  a  dollar  product 
for  fifty  cents,  then  I  say  it  is  all  wrong-.  For  in  that 
event  the  producer  instead  of  progressing  and  making 
fewer  and  better  pictures,  will  be  compelled  to  meet  the 
prices  they  are  forced  to  sell  their  pictures  for.  and  con- 
sequently will  make  a  cheaper  product,  and  a  cheaper 
product  will  have  a  tendency  to  cheapen,  and  of  course, 
v.-eaken  our  industry.  We,  the  exhibitors,  must  remem- 
ber that  hundreds  of  millions  of  dollars  are  being  invested 
by  the  i)roducers,  and  they,  too,  have  their  internal 
problems  that  are  serious  and  costly.    Heavy  demands 


made  upon  them  by  stars  on  the  one  hand,  the  directors 
on  the  other  hand,  plus  the  almost  exorbitant  prices  de- 
manded by  playwrights,  and  as  such  are  entitled  to  a  con- 
sistent profit  on  their  product,  but  in  this,  as  in  all  big 
industries,  we  have  a  class  that  are  always  just  riding 
along — at  times  lucky  and  again  out  of  luck  —  and 
this  element  is  the  "  Little  Disturber,"  who  spends  his 
time  retarding  and  upsetting  honest  methods. 

*       *  * 

THE  exhibitor  must  use  his  best  judgment  and  select 
the  "  zi'heat  from  the  chaff,"  and  if  comb*nations 
must  be  formed,  it  is  up  to  the  exhibitor  to  choose 
wisely,  and  therein  lies  his  danger.  If,  on  the  other  hand, 
the  producers  succeed  in  forming  powerful  combinations 
and  attempt  to  dictate  and  make  such  demands  on  the  ex- 
hibitors that  the  said  exhibitors  find  it  impossible  to  meet, 
then  the  real  power  of  the  exhibitors  will  exert  itself  in 
a  most  surprising  manner,  because  we  know  that  the 
proc'uction  of  pictures  can  nez'er  he  controlled,  and  as 
vou.  Mr.  Johnston,  have  stated,  and  verv  wisely  so, 
'*  YOU  CANNOT  CONTROL  BRAINS.'' 

Personally,  I  see  no  danger  in  the  producer  entering 
the  exhibition  field.  I  rather  welcome  same,  and  in  some 
instances  there  are  reasons  why  he  should.  First  of  all, 
he  is  entitled  to  have  proper  representation  in  every  dis- 
trict, and  if  for  one  reason  or  another  he  finds  himself 
shut  out  of  any  territory  —  whether  it  be  for  a  combina- 
tion formed  against  him  (which  I  admit  is  bad),  or  be- 
cause the  exhibitor  in  that  territory  hasn't  faith  in  his 
product  —  he  has  a  just  right  to  enter  the  field  and  place 
his  efforts  before  that  community,  and  thereby  it  will 
give  him  an  interesting  angle  that  perhaps  he  has  never 
fully  understood,  or  appreciated. 

WE  must  admit  that  pleasing  an  exhibitor  in  selling 
pictures  is  one  thing,  and  pleasing  the  public  is 
quite  another.  The  only  difference  is  the  ex- 
hibitor can  sometimes  be  sold,  but  not  so  with  the  public. 
They  not  alone  insist  upon  a  good  picture,  but  demand 
all  that  goes  with  same  in  the  treatment  and  the  en- 
vironment of  the  theatre,  and  theatres  are  not  made  in  a 
night.  Owners  and  Managers  of  theatres  have  overcome 
many  local  problems  in  the  management  of  their  theatres, 
and  have  found  the  necessity  of  giving  the  public  what  it 
wants,  as  well  as  catering  to  those  wants  most  delicately. 

Therefore,  I  fully  concur  that  the  good  theatres  have 
nothing  to  fear. 

The  exhibitors  problem,  is  consistency  —  cater,  cleanly 
to  the  public,  be  fair  with  them,  keep  the  motion  picture 
industry  in  its  own  class,  forget  the  two  and  three  dol- 
lar top  prices,  and  above  all,  give  the  public  a  good  round 
entertainment  for  the  masses  and  the  classes  alike,  and 
we  must  not  lose  sight  of  the  fact  that  there  is  a  limit 
to  the  admission  price.  Let  the  other  fellow  plunge  and 
trifle  with  the  public,  and  it  is  only  a  question  of  a  short 
tnv.e  that  the  srne  tusinesslike  exhibitor  will  come  into 
his  own. 

I  don't  belie\  e  that  we  will  be  able  at  this  time  to  stop, 
or  curb  the  ambitions  of  those  desiring  to  form  a  com- 


' '  c  c  e  m  h  e  r    / j  ,  1919 


4239 


Sees  No  Danger  From  Producer  As  Exhibitor 


editorial 
does  not 


"  Pictures  iuid 
like  to  act  as 


nation,  or  to  enter  into  pools  or  profit-sharing  arrange- 
onts,  because  of  the  determination  of  those  already 
irting  same,  is  launched,  and  for  those  involved,  it  is 
Imped  that  they  will  be  benefited  financially  as  well  as 
I  aving  solved  their  immediate  problems,  but  there  need 
I  c  no  FEAR  on  the  part  of  any  of  the  elements  of  the 
iustry  as  long  as  honest  principal  and  sincere  purpose 
adhered  to. 

EUGENE  H.  ROTH. 
Mgr.  Dir..  California  Theatre, 

San  Francisco,  Calif. 

Mr  Williams'  letter  follows: 
I  )ear  Mr.  Johnston  : 

COMMENTING  on  your 
Theatres,"  the  writer 
though  he  was  a  pessimist,  but  there  are  a  few 
Uungs  that  must  be  considered  and  eliminated  before  the 
moving  picture  industr\-  can  reach  a  basis  of  safety,  fair 
dealing  and  profit.    The  principal  thing,  of  course,  is  to 
bring  about  a  better  methoil  of  equitable  dealings,  between 
exhibitors,  exchange  managers  and  producers.    To  do 
this,  it  seems  to  the  writer,  is  almost  an  impossible  step, 
for  the  main  reason,  that  the  majority  or  at  least  a  great 
many  of  the  predominating  factors,  in  each  of  the  three 
branches,  lack  the  principle  of  fair  dealing.    It  was  stated 
to  the  writer  a  short  time  ago,  by  a  man  well  known  in 
the  theatrical  business,  that  he  knows  for  a  fact,  at  a 
convention  of  exchange  managers  they  were  told  by  their 
"  big  chief  "  that  in  the  foundation  of  all  their  dealings 
with  exhibitors  they  must  bear,  in  mind  that  exhibitors 
were  liars  and  crooks.    This  sounds  like  a  drastic  state- 
ment for  exchange  managers  to  build  their  sales  argu- 
ments from,  but  nevertheless  there  is  a  great  deal  of 
truth  in  this  tho'  camoflaged  by  the  word 
phrase  that  they  use  in  "  slipping  over  a 
call  it  on  the  exhibitor.    This  of  course, 
little  independents  with  one  or  two  houses, 
and  producing  heads  say  they  are  compelled  to  do  this 
as  it  is  the  treatment  they  receive  from  the  syndicates 
controlling  numbers  of  houses.    But  the  writer  makes  the 
prediction  that  if  within  the  next  two  years  this  terrific 
evil  is  not  stopped,  that  \ou  will  find  the  business  going 
"  sky-larking"  for  all  three  factions.    The  entire  founda- 
tion of  our  industry  is  threatened  by  this  type  of  men 
that  do  not  know  the  principle  of  fair  dealing. 

It  seems  almost  an  impossible  idea  __________ 

to  organize  exhibitors  into  an  efficient 
body,  for  the  reason  that  producers 
and  exchange  men,  themselves,  are 
interested  in  so  many  of  the  houses 
in  large  cities,  that  any  move  made 
by  exhibitors  is  known  and  forestalled 
in  any  manner  that  may  present  itself. 
*       *  * 

REFERRING  to  producers  seek- 
ing an  outlet  through  their  own 
houses,  this  is  entirely  wrong, 
for  no  big  business  can  reap  the  bene- 
fits from  any  interlocking  chain,  un- 
less the  links  are  free,  or,  in  other 
words,  the  managers  in  different  lo- 
calities are  allowed  to  run  the  houses 
according  to  their  own  judgment, 
and,  of  course,  the  producers  will  not 
do  this.  Again  the  argument  for  this 
is  unfair  dealing  — claiming  the  syn- 
dicate owners  drive  them  to  this 
method.    It  does  seem  to  the  writer 


politics,"  the 
deal  "  as  they 
applies  to  the 
The  exchange 


that  all  three  factor^  arc  gelling  away  Inun  the  great 
fundamental  basis  of  success  —  namely  the  buying  public 
or  patron,  and  you  know  the  results  and  don't  forget  tha' 
the  public  to-day  knows  pcrhai)s  more  than  a  gieat  many 
of  the  so-called  "  shining  lights  "  of  the  three  factions. 
There  are  something  like  seventy-five  periodicals  in  which 
the  public  or  a  movie  patron  can  get  about  ever\  angle 
of  the  game,  and  believe  me,  the\  follow  it. 

Getting  back  to  one  of  my  above  first  statements. 
Equity  and  fair  dealing  must  be  eventually  the  basis  in 
which  to  put  this  business  on  a  legitimate  plan,  and  the 
writer  believes  now  there  are  but  two  ways  to  accomplish 
this,  first,  by  a  general  commission  of  picked  men  from 
the  three  factions,  and  then  in  each  locality  of  sav  five  or 
ten  towns,  with  a  grievance  committee  consisting  of  five 
men,  the  chairman  to  be  an  exhibitor,  the  other  four  to 
consist  equally  of  exhibitors  and  exchangemen.  Of 
course,  this  is  just  a  skeleton  outline,  but  the  writer  does 
honestly  believe  that  with  these  two  referred-to  com- 
mittees and  combinations,  property  selected  a  great  deal 
of  the  evil  could  be  eliminated  and  at  least  from  this  we 
could  perhaps  advance  or  improve  the  idea. 

Why  not  get  some  ideas  from  each  of  the  factions  and 
see  what  they  think  of  something  along  this  line,  because 
the  writer  believes  you  have  started  something  and  for 
heavens  sake  let's  keep  driving  until  we  have  reached 
some  saner  method  of  conducting  this  business. 

More  power  to  you. 

Strand  Theatre, 
CHAS.  H.  WILLIAMS. 

The  Large  Size  Page  of  .  .  . 
MOTION  PICTURE  NEWS 

.    .    Will  be  Published    .  . 

Beginning  With  the  Issue  of 
DECEMBER  27 


THE  FILM  SALESMAN'S  EASY  LIFE 


picture  salesman  have  to  do  except  go  to  town,  see  the 
picture  houses,  sell  them  his  pictures  and  go  gleefully 


AT  does  a  motion 
proprietors  of  the 
on  his  way? 

That  is  the  style  of  question  thai  may  suggest  itself  to  the  uninitiated. 
A  profiteer  worrying  about  his  income  tax,  a  working  man  trying  to  estimate  his  next 
demands,  haven't  any  more  on  their  minds  than  the  motion  picture  salesman  who  is  really 
alert  to  his  work. 

If  you  don't  bclie\e  it  read  this  genuine  letter  of  an  actual  experience  that  was  sent  in 
by  a  First  National  salesman  in  Kentucky  and  -Tennessee  territory  to  Lee  L.  Goldberg, 
manager  of  the  Louis\  ille  exchange.  The  salesman  was  writing  from  the  heart : 
"  Enclosed  find  blanket  contract  for  ten  features  and  a  deposit  check. 
"  I  trust  you  will  be  able  to  approve  this  as  it  represents  as  hard  a  day's  work  as  I 
have  ever  experienced  since  I  began  selling  films.  It  was  literally  sold  on  the  jump.  I 
was  with  him  from  8.30  a.  m.  until  6  p.  M.  without  stopping  for  dinner.  I  followed  him 
on  foot  from  the  store  to  his  ofifice ;  in  his  auto  all  over  town.  Made  the  trip  to  the  top 
of  the  mountain  at  the  reser\oir  three  times.  Stood  in  mud  ankle  deep  and  roasted  by 
the  furnaces  in  the  pumping  station  on  the  river.  Helped  install  dough  troughs  in  his 
new  bakery  and  finally  wrote  some  notices  for  the  newspapers.  This  is  no  exaggeration. 
I  never  tried  to  talk  to  so  busy  a  man,  and  yet  some  fellow  wrote  in  one  of  our  trade 
journals  '  not  to  try  to  interview  an  exhibitor  when  his  mind  is  occupied.'  Some 
sarcasm."  "  '  'I 


4240 


Motion  F  i  c  t  u  r  e  News 


Dupont  Interests  Band  With  Goldwyn 


Enonnous  Financial   Power   of   Famous    Powder  Family  Will 
Further  Great  Goldwyn  Plans;  Announcement  Follews 
Many  Rumors  of  Duponts  Entering  the  Industry 

Culmination  of  the  long  seeries  of  rumors  connecting  the  DuPont 
interests  with  varying  interests  in  the  motion  picture  industry,  came 
December  2  with  an  announcement  that  the  big  powder  people  are  now 
associated  with  the  Goldwyn  Pictures  Corporations.  The  negotiations 
completed,  will,  it  is  said,  give  Goldwyn  the  most  extensive  resources  of 
any  picture  producing  and  distributing  company  in  the  world. 


The  Associated  Interests 

The  new  interests  now  associated  with 
the  Goldwyn  organization  are  represented 
by  H.  F.  Dupont,  Vice-president  of  the  Du- 
pont Powder  Company;  Eugene  E.  Dupont; 
W.  W.  Laird,  of  Laird  &  Company  of  Wil- 
mington; R.  R.  M.  Carpenter,  Vice-president 
of  the  Dupont  Powder  Company;  C.  C. 
Kurtz,  Vice-president  of  the  Wilmington 
Trust  Company;  E.  V.  R.  Thayer,  President 
of  the  Chase  National  Bank  of  New  York; 
Duncan  A.  Holmes,  Vice-president  of  the 
Chase  Securities  Corporation;  William  Top- 
kis,  George  T.  Bissel,  G.  W.  Davison,  Vice- 
president  of  the  Central  Union  Trust  Com- 
pany of  New  York;  Macmillan  Hoopes  and 
Abbot  M.  Wittenberg,  a  member  of  H.  Con- 
tent &  Company.  These  men  will  be  ac- 
tively identified  with  the  business  of  the 
Goldwyn  Corporation  and  will  act  on  the 
directorate  in  addition  to  the  present  Board 
of  Directors. 

This  identification  of  large  financial  and 
industrial  interests  with  a  motion  picture 
organization  is  a  recognition  of  this  im- 
portant industry  as  a  stable  development  of 
modern  business  life,  and  is  looked  on  b\' 
observers  as  one  of  the  most  far-reaching 
industrial  developments  of  recent  years. 
Besides  enlarging  the  scope  of  the  Goldwyn 
organization,  it  takes  the  entire  film-pro- 
ducing industry  from  the  realm  of  mere 
amusement  and  places  it  among  the  solid 
industries  of  the  day. 

The  new  development  in  the  Goldwyn 
company  is  marked  by  an  increase  of  capi- 
tal stock  to  an  authorized  amotuit  of 
1,000,000  shares,  of  which  450,000  will  lie 
outstanding.  This  enlargement  of  re- 
sources is  looked  upon  as  a  prehide  to  a 
period  of  expansion  and  development  un- 
precedented in  the  history  of  the  industry. 
Goldwyn  will  have  virtually  no  limitations 
placed  upon  its  plans  for  a  more  intensive 
development  of  the  photoplay  itself  in  its 
various  elements  and  for  a  cultivation  of  a 
more  extensive  system  of  distribution. 

During  the  summer,  the  Goldwyn  com- 
pany announced  a  reorganization  which  in- 
cluded among  the  directors  Lee  and  J.  J. 
Shubert,  the  Woods  and  Selwyn  theatrical 
interests,  controlling  more  than  half  of  the 
stage  productions  made  in  the  United 
States.  These  interests  are  now  reserving 
for  Goldwyn  pictures  the  production  rights 
on  ail  the  plays  which  they  have  produced 
or  intend  to  produce  in  the  future. 

With  greatly  multiplied  facilities  for 
production  and  distribution,  the  plans  of 
the  Goldwyn  organization  to  place  its  prod- 
uct in  every  quarter  of  the  globe  assume 
wider  scope.  A  national  advertising  cam- 
paign in  newspapers,  magazines  and  on  bill- 
boards is  now  in  full  swing.     It  is  dis- 


RUMOR  DENIED 
Hayakawa  Will  Continue  in 
Robertson-Cole  Releases 

WHILE  Robertson-Cole  Company  is 
not  in  the  habit  of  denying 
rumors  one  in  particular  has 
been  so  persistently  circulated  of  late  that 
an  emphatic  denial  seems  essential.  In 
many  quarters  representatives  of  the  com- 
pany have  heard  unfounded  statements  to 
the  effect  that  Sessue  Hayakawa  was  no 
longer  producing  pictures  for  release  by 
Robertson-Cole. 

"  I  am  very  glad  to  be  able  to  deny  that 
rumor  in  the  most  emphatic  terms,"  stated 
William  J.  Connery,  Vice-President  and 
General  Manager  of  Haworth  Pictures  Cor- 
poration, who  is  in  New  York  this  week 
on  a  business  trip.  "  The  Haworth  con- 
tract with  Robertson-Cole  has  a  long  time 
to  run.  The  relations  of  Sessue  Hayakawa, 
the  Haworth  Company,  and  Robertson-Cole 
have  always  been  most  cordial  and  pleasant 
and  Hayakawa  will  continue  making  pic- 
tures for  release  by  Robertson-Cole." 


tingiiished  from  other  campaigns  by  the 
fact  that  over  80  per  cent  of  the  advertis- 
ing is  tied  up  with  a  definite  exhibitor. 

When  the  Goldwjn  company  was  formed 
in  1916  by  Samuel  Goldwyn,  the  corpora- 
tion contracted  for  the  exclusive  service 
of  several  stars  of  world  renown.  Others 
have  been  added  since  then,  and  the  roster 
now  includes  Geraldine  Farrar,  Pauline 
Frederick,  Mabel  Normand,  Madge  Ken- 
nedy, Tom  Moore,  Will  Rogers  and  Jack 
Pickford.  It  is  understood  that  other  stars 
of  the  first  magnitude  arc  shortly  to  be 
featured  under  the  Goldwyn  lianner. 

Among  the  authors  who  are  now  writing 
exclusively  for  Goldwyn  are  Booth  Tark- 
ington  who  has  created  especially  for  Gold- 
wyn screen  productions  a  new  boy  char- 
acter, Edgar,  who  will  soon  be  seen  in  a 
series  of  12  comedies ;  Octavus  Roy  Cohen 
whose  first  two  stories  for  Goldwyn  are 
now  ready  for  picturization ;  Rex  Beach 
and  the  authors  who  have  combined  under 
the  leadership  of  Mr.  Beach  to  form  Emi- 
nent Authors,  Inc„  an  organization  of 
famous  American  authors,  affiliated  with 
Goldwyn.  They  are  Gertrude  Atherton, 
Mary  Roberts  Rinehart,  Rupert  Hughes, 
Basil  King.  Lcroy  Scott  and  Gouverneur 
Morris. 


The  first  few  Eminent  Authors  pictures 
have  been  made  and  will  soon  be  dis- 
tributed. The  first  of  these  is  the  famous 
'  The  Cup  of  Fury,"  by  Rupert  Hughes. 
In  process  of  production  are  "  Dangerous 
Days,"  by  Mary  Roberts  Rinehart;  "Tower 
i  f  Ivory,"  by  Gertrude  Atherton;  "Part- 
ners of  the  Night,"  by  Lcroy  Scott;  and  a 
powerful  Basil  King  picture,  ultra-modern 
in  subject.  The  Leroy  Scott  picture  is  the 
first  Eminent  Authors  production  to  be 
made  in  the  east. 

The  new  eastern  Goldwyn  studio  is  ex- 
pected to  be  ready  in  six  months  to  take 
care  of  the  large  number  of  productions 
which  are  to  be  added.  Since  the  pur- 
chase of  the  studios  at  Culver  City,  the 
property  there  has  been  enlarged  and  the 
equipment  increased.  Last  week,  additional 
ground  was  purchased  so  that  the  Goldwyn 
gates  now  enclose  .50  acres  of  studio  prop- 
erty. The  grouping  is  recognized  as  the 
largest  of  its  kind  in  the  world. 

Well  known  directors  who  are  working 
with  Goldwyn  are  Reginald  Barker,  Victor 
L.  Schertzinger,  Frank  Lloyd,  Harr>-  Beau- 
mont and  Clarence  G.  Badger. 


Favorable  Action  on  Mail  Matter 
Bill  Affecting  Pictures 

The  National  Association  of  the  Motioii 
Picture  Industry  is  in  receipt  of  advices 
from  its  Washington  representative  to  the 
effect  that  the  Senate  Post  Office  Commit- 
tee has  acted  favorably  upon  the  Steenerson 
Bill,  known  as  H.  R.  6951,  which  authorizes 
the  return  to  the  sender,  or  the  forward- 
ing of  undeliverable  second,  third  and 
fourth  class  mail  matter. 

Congressman  Halvor  Steenerson  of  Min- 
nesota, who  originally  introduced  the  bill 
in  the  house,  explained  the  bill  in  debate 
as  follows : 

"  There  are  two  kinds  of  mail  matter 
contemplated  in  the  bill.  The  first  is 
fourth-class  matter  of  a  perishable  nature 
and  of  obvious  ^■alue.  It  may  be  forwarded 
to  another  Post  Office  or,  if  undeliverable, 
returned  to  the  sender,  charged  with  the, 
forwarding  or  return  postage. 

It  is  obvious  that  under  its  first  provi- 
sion this  bill  will  be  of  great  benefit  to  mo- 
tion picture  companies.  It  is  thought  that 
its  eventual  enactment  into  law  is  assured 
by  the  action  of  the  Committee  on  Post 
Offices. 


Costly  Improvements  in  Miller's  Los 
Angeles  Theatre 

Roy  Miller,  manager  of  Miller's  Theatre. 
Ninth  and  Main  streets.  Los  Angeles,  has 
made  $15,000  improvements  in  this  house, 
and  will  re-open  it  November  29th.  New 
equipment  includes  pipe  organ,  redecora- 
tion  of  the  theatre,  rearrangement  of  seat- 
ing, and  a  decided  improvement  in  lobby 
effect. 

The  reopening  bill's  feature  will  be  the 
initial  Realart  release,  Mary  Miles  Minter. 
in  "Anne  of  Green  Gables."  Mr.  Miller 
has  arranged  with  Miss  Minter  to  make 
personal  appearances  on  the  opening  d»»  . 


I)  c  c  c  m  b  c  r '  1  ^  ,    i  p  i 


4241 


English  Dalliance  Keeps  ^Door  Shut** 


FROM  Lewis  Roach,  President  of  the  Transatlantic  Film  Company  of 
America,  comes  further  commendation  of  the  points  made  by  William  A. 
Johnston  in  his  reply  to  an  article  by  C  A.  Atkinson,  associate  editor  of  the 
Kincmatograph  and  Lantern  Weekly,  the  English  Publication.    Both  the 
cply  and  the  article  instigating  it  appeared  in  the  November  i  issue  of  MOTION 
I^ICT  URE  NEWS.   Mr.  Atkinson  challenged  the  open  mindedness  of  American 
'producers  as  regarded  a  foreign  product,  tvhile  Mr.  Johnston  strongly  arrayed 
imself  on  the  other  side  of  the  Jence. 
Mr.  Reach's  letter  follows: 


I  have  read  with  great  interest  the  arti- 
cle headed  "  The  American  Picture  Door 
is  Open  —  Walk  in,"  in  the  Motion  Pic- 
ture News  and  perhaps  you  will  allow  me 
lo  express  my  entire  aKrecmcnt  with  the 
views  which  Mr.  Johnston  expresses. 

I  may  say  that  when  I  left  England  I 
had  a  definite  mission  to  ascertain  for  one 
of  the  leading  English  trade  papers  whether 
there  was  any  truth  in  the  prevailing  re- 
port that  the  American  market  had  de- 
cided to  boycott  all  foreign  films.  It  was 
never  my  opinion  that  this  was  the  case 
and  I  am  pleased  to  say  that  the  observa- 
tions I  have  made  over  here  confirm  my 
opinion  absolutely.  Before  I  left  London 
I  interviewed  the  heads  of  the  principal 
British  producing  houses  and  in  most  cases 
I  was  told  that  it  was  no  use  to  bother 
about  selling  British  films  in  America  as 
this  was  quite  impossible.  In  other  cases 
the  terms  which  I  was  offered  were  such  as 
to  make  business  quite  impossible  and  I 
must  say  that  the  British  producer  is  him- 
self responsible  lo  a  very  large  extent  for 
the  fact  that  his  productions  are  not  sold 
to  any  extent  in  .'\merica  and  other  coun- 
tries. 

I  will  gi\e  you  the  instance  of  one  pro- 
ducing house  in  England  which  is  making 
pictures  of  .a  very  high  level  of  merit,  one 
of  which  would  undoulitedly  make  a  great 
success  in  America.  This  firm  has  ap- 
pointed as  export  agent  a  concern  of  which 
none  of  the  members  understand  any  lan- 
guage but  their  own.  This,  of  course,  does 
not  affect  the  American  sales,  but  it  ac- 
counts for  the  lack  of  sales  in  other  coun- 
tries. This  firm  oi  export  a.gents  asked  me 
when  I  interviewed  them  whether  I  could 
buy  a  film  after  reading  the  synopsis  and 
they  said  this  was  the  only  way  they  could 
do  business  with  America.  They  could  not 
consider  sending  a  show  copy,  and  when  I 
asked  them  how  they  proposed  to  dispose 
of  their  American  rights  they  said  they 
would  either  sell  on  synopsis  or  wait  until 
an  American  buyer  came  along.  American 
buyers  are  not  very  plentiful  in  London, 
and  "it  is  therefore  probable  that  none  of 
this  firm's  productions  will  ever  be  seen  in 
the  United  States,  but  this  will  not  hinder 
the  firm  in  question  from  complaining  bit- 
terly in  the  press  that  America  does  not 
give  the  British  producer  a  fair  chance. 

During  the  whole  time  I  have  been  in 
the  moving  picture  business  in  Europe 
(about  ten  years)  I  have  considered  that 
the  British  methods  of  foreign  exploitation 
of  pictures  have  been  very  bad.  There  has 
been  no  attempt  to  secure  regular  sales  of 
British  productions  in  this  country,  and 
when  this  is  contrasted  with  the  efficient 


FIGHTING  H.  C.  of  L. 
First  National  Man  Named  to 
Commission  in  the  South 

COL.  FRED  LEVY,  president  of  the 
First  National  Exhibitors'  Exchange 
of  Kentucky  and  Tennessee,  has 
been  appointed  Chairman  of  the  Kentucky 
Commission  on  the  Cost  of  Living  by  Gov. 
Black.  The  Commission  was  created  by 
Gov.  Black  to  make  a  study  of  the  condi- 
tions that  are  of  such  keen  importance  to 
every  citizen.  Col.  Levy  succeeds  former 
Mayor  Head,  of  Louisville,  who  found  he 
could  not  give  proper  attention  to  his 
duties.  Col.  Levy  has  served  as  Colonel 
on  the  staffs  of  three  Governors  of  Ken- 
tucky. 


and  aggressive  methods  adopted  by  Ameri- 
can producers  in  the  early  days  it  is  not 
difficult  to  see  why  the  American  product 
has  the  biggest  sale  and  why  consequently 
the  American  standard  of  production  is  the 
highest  in  the  world.  I  remember  that  even 
in  the  early  days  American  producers 
shipped  show  copies  and  negatives  to  their 
agents  in  Europe  regular!}-  every  week. 
When  the  agent  found  it  impossible  to 
make  big  sales  the  producer  did  not 
wrangle,  but  invited  the  co-operation  of 
the  agent  in  assisting  him  to  make  pictures 
that  were  more  suitable  for  the  European 
market.  I  do  not  think  there  is  one  British 
producing  concern  that  has  made  a  sys- 
tematic effort  to  secure  regular  sales  in 
this  manner  in  America.  There  have  been 
sporadic  attempts  to  sell  British  pictures, 
but  the  methods  employed  have  been  the 
wrong  ones,  and  there  has  been  no  con- 
tinuity of  purpose.  I  know  I  am  going  to 
be  told  by  other  Britishers  that  Mr. 
Northam  came  here  to  New  York  and 
spent  several  months  trying  to  sell  British 
pictures  without  much  result,  and  Mr. 
N'ortham  himself  has  done  little  since  his 
return  to  England  but  complain  bitterly  of 
the  lack  of  attention  which  he  got  over 
here. 

When  I  asked  a  prominent  American  him 
man  why  it  was  that  Mr.  Northam  was  so 
unsuccessful  he  replied  somewhat  as  fol- 
lows :  "  This  gentleman  came  over  and 
settled  down  quietly  in  a  hotel  and  sent  out 
nice  gilt-edged  invitation  cards  to  Ameri- 
can buyers  to  attend  trade  shows  at  a 
theatre  which  he  leased  for  that  purpose. 
These  trade  shows  were  not  for  the  most 
part  timed  to  suit  the  con\cniencc  of  the 


majority  of  buyers  and  there  was  no  in- 
dividual appeal  and  none  of  the  vigorous 
exploitation  methods  to  which  we  arc  ac- 
customed in  this  country."  I  do  not  know, 
of  course,  if  this  correctly  represents  what 
happened,  but  I  can  quite  well  believe  that 
British  films  are  not  sold  over  here  be- 
cause they  have  not  been  properly  adver- 
tised by  the  sellers. 

Since  m_\-  arri\al  here  I  have  written  lo 
all  the  British  producing  concerns  renew- 
ing my  offer  to  cndea\or  to  prove  to  them 
by  results  that  the  American  market  is  not 
closed  to  foreign  productions.  Up  to  the 
present  moment  of  writing  I  have  not  re- 
ceived an>-  replies,  and  to  sum  up  I  would 
like  to  say  that  I  believe  that  the  reasons 
for  the  non-success  of  British  productions 
over  here  are : 

1.  That  the  producers  generally  are  so 
distrustful  as  to  be  unwilling  to  send  a 
show  copy,  let  alone  a  negative  out  of  their 
country. 

2.  That  there  has  never  been  any  serious 
attempt  to  advertise  British  pictures  in  ac- 
cordance with  American  methods. 


A  POINTED  REPLY 

{A  cof'y  of  Mr.  Roach's  reply  directed 
lo  Mr.  Atkinson,  ivhich  does  not  mince 
words,  and  zvhich  presents  questions,  the 
ans-i^'ers  to  which  cannot  but  place  direct 
responsibility  where  it  belongs,  for  ivhat- 
ever  dalliance  may  he  attributed  to  the 
American  film  industry  in  its  treatment  of 
the  British  product  is  presented.) 

Mr.  Atkinson's  article  in  the  Kinematograpli  and 
Lantern  Weekly  of  September  25th  is  very  inter- 
esting and  I  quite  agree  with  him  that  there  must 
be  reciprocity.  Mr.  Atkinson  asks  how  far  the 
question  of  reciprocity  has  advanced  in  the  last 
three  years  and  rightly  says  that  it  has  not  ad- 
vaced  one  inch,  but  I  cannot  help  ihinking  that 
in  the  matter  of  apportioning  the  blame  for  this, 
Mr.  Atkinson  is  putting  the  boot  on  the  wrong 
leg.  Will  Mr.  .Atkinson  furnish  an  answer  to  the 
following  questions: 

1  —  How  many  Mritish  manuf  icturers  have  ap- 
pointed selling  agents  in  the  United  States? 

2  —  How  many  British  manufacturers  have 
regularly  sent  show  copies  to  be  viewed  by  Ameri- 
can buyers? 

3  —  IIow  many  British  manufacturers  have 
absolutely  and  resolutely  declined  ever  to  send  a 
negative  out  of  their  own  country? 

4  —  How  many  British  manufacturers  have 
said  that  if  American  buyers  desire  their  films 
they  must  either  buy  them  in  London  or  buy  on 
synopsis? 

5  — •  Whether  Mr.  Atkinson  or  any  British 
buyer  would  like  to  buy  his  .American  films  on 
synopsis? 

6  —  How  many  British  manufacturers  have 
said  that  they  can  only  grant  Iheir  American 
agency  on  the  condition  that  the  agent  guarantees 
to  take  the  whole  of  their  output  for  twelve 
months  paying  cash  in  advance  in  London? 

7 — Whether  British  manufacturers  have  ever 
considered  the  possibilities  of  the  States  Right 
market  in  .America? 

8  —  Whether  .Mr.  Xortham  tried  to  sell  films  on 
this  i)lan  when  lie  was  in  this  country? 

If  Mr.  .\tkinson  can  furnish  truthful  answers 
to  these  questions  and  still  say  with  his  hand  on 
his  heart  that  the  American  buyer  is  to  blame  for 
the  lack  of  opportunity  for  British  productions  in 
the  United  States  I  shall  have  nothing  more  10 
say. 

I  am  trembling  in  anticipation  of  Mr.  Northam's 
forthcoming  page  or  half  page  of  wrath  as  the 
result  of  my  temerity  in  questioning  his  repeated 
assertion  that  British  films  will  not  sell  over  here 
because  they  are  British,  but  having  gone  so  far 
I  might  as  well  be  killed  for  a  sheep  as  for  a  lamb, 
and  will  tell  .Mr.  Xortham  "  right  here  "  (as  they 

(Continued  on  ne.rt  pac/e) 


42-12 


Motion   Picture   New  s 


Tax  Relief  Soon  for  Canadians 


Reel  Tax  Will  be  Abolished  in  1920 
Theatre  Men  are  Told;  Censor 
Scandals  are  Brought  up 

THEATRE  Association  officials  of  Can- 
ada held  an  important  interview  with 
Sir  Henry  Drayton,  Federal  Minister  of 
Finance,  at  Ottawa,  the  Canadian  capital, 
on  November  21st,  to  ask  for  the  abolish- 
ment of  the  Canadian  reel  tax  and  to  dis- 
cuss the  possibility  of  Federal  censorship 
as  a  successor  to  individual  censorship  in 
the  various  provinces  as  at  present.  The 
representatives  of  the  exhibitors  gained 
a  promise  that  reel  tax,  which  has  been 
particularly  cruel  to  the  many  small  ex- 
hibitors, would  be  abolished  in  1920  and 
there  were  some  interesting  disclosures  in 
connection  with  censor  matters. 

The  charge  was  made  before  Sir  Henry 
Drayton  by  a  representative  of  the  largest 
exhibitor  organization  in  Canada  that  the 
censors  for  the  Province  of  Quebec  were 
guilty  of  condemning  pictures  so  that  they 
would  be  appealed,  in  which  case  they 
would  be  reconsidered  by  the  same  board 
and  passed  in  consideration  of  a  certain 
fee.  It  was  also  charged  by  a  Montreal 
official  that  delivery  of  films  from  the 
censor's  office  had  been  hastened  as  a 
result  of  special  consideration  on  the  part 
of  the  man  desiring  immediate  use  of  the 
pictures  in  question.  The  men  making  these 


At  Meeting  of  the  Authors  League 
of  America  Various  Phases  of 
Question  Receive  Attention 

ACCORDING  to  a  report  recently  re- 
ceived from  the  Goldwyn  Pictures,  125 
members  of  the  Authors  League  of  Am- 
erica assembled  in  a  private  motion  picture 
theatre  at  Wurlitzer  Hall  last  Tuesday  to 
discuss  motion  picture  censorship  and  de- 
termine whether  the  freedom  of  the  press 
and  of  the  writer  is  involved  in  State  legis- 
lation for  State  censorship.  Bills  have 
been  introduced  in  28  states,  and  censorship 
is  in  evidence  in  cities  like  Chicago  and 
Kansas  City.  The  most  severe  censorship 
of  pictures  is  in  the  State  of  Pennsyl- 
vania. 

Rex  Beach,  as  president  of  the  Authors 
League,  was  chairman  of  the  meeting.  Mr. 
Beach  appealed  to  the  authors'  sense  of 
humor.  The  deeper  he  delved  into  the 
mysteries  of  State  censorship,  the  more 
absurd  he  had  found  it.  He  asked  the 
audience  to  judge  for  themselves  from 
typical  reels  which  were  exhibited  and  the 
sections  indicated  that  had  been  deleted  by 
censors  of  Pennsylvania. 

Gabriel  Hess,  chairman  of  the  censorship 
committee  of  the  motion-picture  industry, 
pointed  out  among  other  things  that  the 
State  of  New  York  had  recently  decided 
that  the  motion  picture  in  its  new  reels  was 
a  publicity  medium.  It  must,  therefore,  be 
classed  with  newspapers  and  the  freedom 
of  the  press  and  freedom  of  speech  is  in- 
volved with  the  freedom  of  the  motion 
pictures. 


statements  were  urged  to  lay  their  infor- 
mation before  Sir  Lomer  Gouin,  the 
Premier  of  the  Province  of  Quebec.  It 
was  asserted  that  three  out  of  e\cry  10 
pictures  are  condemned  by  the  Quebec  cen- 
sors and  the  loss  through  the  rejection  of 
these  films  is  passed  along  to  the  exhibit- 
ors in  the  shape  of  increased  film  rentals. 

Reference  was  made  to  the  possibility 
of  Dominion  censorship,  but  it  was  pointed 
out  by  Sir  Henry  Drayton  that  this  matter 
was  outside  of  the  control  of  the  Federal 
authorities  but  he  considered  that  it  would 
be  proper  for  the  \arious  Provincial  censor 
boards  to  arrange  to  approve  or  reject  a 
picture  following  the  decision  of  one  of 
the  boards.  In  other  words,  appro\al  of  a 
feature  hy  one  of  the  boards  should  mean 
its  acceptance  by  all  others.  He  had  had  no 
idea  of  the  extensive  manner  in  which 
pictures  were  being  rejected  by  the  censors. 

Representing  the  Canadian  Motion-Pic- 
ture Exhibitors'  Association  were  Mr.  A. 
Rosenbloom  of  Lachinc,  Qucliec,  and  Mr. 
Legrove,  secretary,  of  Montreal.  Messr^. 
Brady  and  Scott,  Toronto,  represented  the 
Motion-Picture  Exhibitors'  Protective  As- 
sociation of  Ontario,  while  Mr.  George 
Graham  represented  the  Manitoba  Ex- 
hibitors' Association.  Mr.  Robert  Bread- 
ner  represented  the  Inland  Rexenuc  De- 
partment. 


Miss  Mary  Gray  Peck,  during  the  course 
of  her  remarks,  cited  the  instjmces  of  sev- 
eral films  to  prove  that  a  bad  film  could 
not  be  made  good  by  cutting  out  the  scenes 
depicting  evil.  Such  censorship  only  made 
a  bad  picture  worse,  as  well  as  leaving  a 
great  deal  to  the  imag'nafon.  Evil  is 
shown  in  the  films  as  a  contrast  to  good 
just  as  it  always  has  been  in  melodrama. 
Without  that  contrast  the  triumph  of  virtue 
has  no  significance. 

Edward  D.  Martin  of  the  National 
Board  of  Review,  spoke  of  the  freedom 
of  the  motion  picture  in  its  relation  to  the 
foreign-born  elements  in  America.  Ac- 
cording to  the  Goldwyn  report,  Mr.  IMartin 
declared  "  that  these  people  were  beginning 
to  feel  that  the  freedom  they  came  to 
America  for  could  not  be  found  and  that 
if  the  freedom  of  the  motion  picture  is 
destroyed  that  would  be  conclusive  proof 
that  freedom  of  speech  and  freedom  of 
thought  is  ended  in  America." 


Mother  of  Manager  of  Universal 
Office  in  Minneapolis  Dies 

Word  has  been  received  from  the  offices 
of  the  Universal  Film  Exchanges  that  Mr^. 
Helen  Bryson,  mother  of  James  V.  Bry- 
son,  executive  manager  of  the  Minneapolis 
office  of  Universal  Film  Exchanges,  Inc., 
died  Friday,  November  21,  1919,  age  70 
years.  Interment  was  made  in  Lakewood 
Cemetery.  The  deceased  was  formerly  of 
Warrensburg,  Mo.,  and  came  to  Minneap- 
olis in  the  spring  of  the  present  year. 


"  English    and   Dalliance  Keeps 
Door  Shut  ' 

(Continued  jrum  preceding  page) 

say  in  this  country)  that  he  is  talking  a  lot  of 
arrant  piffle.  Nobody  is  more  sorry  than  I  am 
that  Mr.  Xortham  did  not  have  a  more  successful 
time  over  hrre,  as  I  think  that  Mr.  Northam  is  a 
very  agrecabl  ■  and  pleasant  gentleman,  but  I  am 
told  that  his  method--  were  not  sufficiently  aggres- 
sive for  this  country  and  that  h's  activities  stopped 
short  at  givin  g  ra <h'iw-  at  times  which  were 
inconvenient  to  the  majority  of  buyers.  This  may 
not  be  true.  I  was  not  here  so  1  cannot  say,  but 
I  do  not  think  Mr.  Northam  ever  thought  about 
th_-  states  right  market  and  I  do  not  think  he 
went  in  for  that  extensive  advertising  whicn  i» 
undoubtedly  necessary  to  secure  sales  for  pictures. 
I  rrjust  tell  you  that  I  have  approached  the  lead- 
ing Lritish  producers  offering  to  try  to  sell  their 
pictures  over  here  on  a  basis  by  which  they  risk 
nothing.  I  have  asked  them  to  send  show  copies 
against  cash  guarantees.  I  have  offered  to  pro- 
tect their  interests  in  every  imaginable  way.  I 
have  offered  to  coo.ierate  with  them  if  they  will 
come  just  half  way  and  scrap  some  of  the  stupid 
business  conditions  which  appear  to  be  their  fetish. 
Up  to  the  moment  of  writing  I  have  received  no 
replies.  May  be  some  are  on  the  way.  Any- 
way I  have  not  yet  given  up  hope  and  if  neces- 
sary will  write  again  until  such  time  as  I  get 
a  reply  of  some  kind. 

Mr.  .\tkinson  says  that  the  present  attitude  of- 
the  American  buyer  is  equivalent  to  a  declaration 
of  war.  Let  me  say  that  the  distrustful  attitude 
of  the  British  producer  to  the  American  agent  is 
equivalent  to  an  open  insult.  British  manufac- 
turers generally  would  employ  their  time  much 
more  profitably  in  taking  some  real  steps  to  have 
their  films  properly  marketed  in  the  United  States 
than  by  holding  themselves  up  for  the  sympathy 
of  the  misinformed  readers  of  the  lay  press.  In 
other  words  they  would  be  well  advised  to  cut  the 
cattle  and  come  to  the  horses.  Personally,  if  I 
were  a  British  manufacturer  I  would  prefer  to  get 
well  earned  money  for  my  films  than  unearned 
sympathy  for  misfortun  s  of  ray  own  creation. 
Has  it  dawned  on  the  British  manufacturer  who 
has  now  another  grievance,  namely  that  he  has 
to  wait  about  eighteen  months  before  he  can  re- 
lease his  productions,  that  it  is  possible  to  re- 
lease a  film  in  the  United  .'States  in  two  months 
after  the  showing?  Does  he  realize  that  he  can 
get  some  money  almost  imm:diately  from  this 
country  for  his  films  and  if  he  does  realize  it 
will  he  still  refuse  to  release  his  films  in  a  for- 
eign country  before  he  releases  them  in  his  own 
in  case  any  of  the  copies  find  their  way  back  to 
England  before  his  release  date?  You  see  I 
anticipate  the  objections  because  I  am  so  pain- 
fully familiar  with  them. 

1  should  like  to  assure  readers  of  the  Kincmato- 
graph  and  Lantern  Weekly  that  there  are  some 
hon  St  firms  in  this  country  just  as  there  are  some 
honest  ones  in  London  and  it  does  not  require 
a  magnifying  glass  to  find  them. 

I  bow  my  head  in  anticipation  of  the  torrent  of 
abuse  that  is  going  to  fall  upon  me  and  whilst 
making  deep  apologies  to  anyone  whose  feeling* 
I  may  have  hurt  I  will  reneat  that  it  is  possible 
to  sell  British  films  in  .America  and  half  the 
battle  will  be  won  when  the  producers  stop  'tallc- 
ing  and  start  doing  something. 

When  will  they  start?  I  should  like  to  see  it 
happen  in  my  lifetime. 


Theatre  Owners  of  West  Picture 
Center  Hold  Annual  Dinner 

An  annual  dinner  dance  of  members  of 
the  Theatre  Owners'  Association  of  Los 
.\ngeles  was  held  at  a  local  cafe  on  No- 
\  ember  26th,  which  w-as  attended  by  about 
200  theatre  owners,  exchange  men  and 
friends.  A  program  composed  of  a  vaude- 
ville act  by  Flanagan  and  Edwards,  of  the 
Hallroom  Comedies,  Will  Rogers.  Goldwyn 
star,  and  Arthur  Brick,  salesman  of  Tri- 
angle exchange  added  to  the  pleasure^  of 
the  evening.  S.  L.  Rothapfel  made  a  short 
talk  on  the  future  of  theatre  mens'  busi- 
ness and  a  handsome  silver  automobile 
luncheon  set  was  presented  to  the  retir- 
ing president,  Frank  A.  McDonald,  by  the 
members  as  an  appreciation  of  his  ser\-ices 
during  his  tenure  of  office. 

Herman  Bosley,  manager  of  the  Alham- 
bra  Theatre,  presided  at  the  dinner  dance 
narty.  Following  the  program,  a  jazz  hand 
furnished  music  for  dancing 


Authors  Di  scussCensorshi  p  E  vi  1 


December  i 


19  I  Q 


4243 


Selznick  Wins  Point  in  Equity  Tilt 


Judge  Hand  Orders  Either  Injunctjon  Against  Equity  for  Pendency 
of  Fight  Over  Clara  K.  Young  or  Bond  For  $25,000 
on  Each  Picture;  Equity  SuppHes  Surety 

JUDGE  Learned  Hand,  District  Court  of  the  Southern  District  of 
New  York,  on  December  i  handed  down  a  decision  ordering  the 
Equity  Pictures  Corporation  to  file  bond  of  $25,000  for  "  Eyes  of 
Youth  "  and  a  similar  amount  for  each  picture  made  by  Clara  Kimball 
Young  for  distribution  by  Equity,  together  with  interest  from  the  date 
of  completion  of  the  negative  or  negatives  until  decision  on  the  pending 
suit  was  handed  down.  The  alternative  was  issuance  of  an  order  restrain- 
ing Equity  from  release  of  such  pictures  until  settlement  of  the  con- 
troversy in  the  courts. 

Equity  furnished  the  bond  in  required  amount.  The  C.  K.  Y.  Cor- 
poration on  the  other  hand  filed  surety  to  the  amount  of  $1,000,  the  sum 
to  cover  the  nominal  court  costs  in  event  of  an  adverse  decision. 


Substance  of  Decision 

The  cxiract   from   the  court  order  ot 
;  articular  moment  follows: 
Ordered,     That     unless     the  plaintiff 
Equity)  within  two  days  after  the  entr\- 
iiid  service  of  this  order  and  of  the  under- 
. iking  of  the  defendants  hereinafter  pro- 
ided  for,  file  herein  an  undertaking  with 
.   surety  company  as  surety,  conditioned 
or  the  payment  to  defendant  C.  K.  Y. 
'  ilm  Corporation  of  the  sum  of  $25,000, 
A  ith  interest,  from  the  date  of  completion 
I  the  negative  or  negatives  and  sample 
Mjsitive  print  of  the  motion  picture,  entitled 
Eyes  of  Youth,"  if  it  shall  be  finally  de- 
termined herein  that  plaintiff  is  not  en- 
titled to  release,  distribute,  exhibit  or  ex- 
ploit said  motion  picture  until  payment  of 
said  sum  to  said  defendant,  the  plaintiff, 
its  ofHcers,  agents,  ser\'ants  and  employees 
and  each  of  them,  be  and  they  hereby  there- 
upon are  enjoined  and  restrained  during  the 
pendency  of  this  suit,  from  distributing,  ex- 
hibiting or  otherwise  exploiting  said  motion 
picture  entitled  "  Eyes  of  Youth." 

When  Clara  Kimball  Young  made  her 
contract  of  settlement  with  Selznick  and 
the  C.  K.  Y.  Film  Corporation  in  June  of 
this  year,  published  statements  declared 
that  she  agreed  as  a  term  of  that  contract 
and  a  condition  of  her  release  from  her 
previous  contract  of  employment  with  the 
C.  K.  Y.  Film  Corporation,  that  she  would 
pay  C.  K.  Y.  Film  Corporation  $25,000 
upon  the  completion  and  before  delivery 
and  release  of  each  of  the  next  10  motion 
pictures  in  which  she  should  appear.  She 
further  agreed  in  order  to  secure  the  pay- 
ment of  these  sums  to  the  C.  K.  Y.  Film 
Corporation  that  no  such  picture  would  be 
released  or  exhibited  until  the  money  due 
thereon  had  been  paid  and  that  C.  K.  Y. 
Film  Corporation  should  have  a  lien  on 
each  picture  made  by  her  on  her  own  ac- 
count for  the  sum  of  $25,000  with  the  right 
upon  default  to  sell  same  at  public  sale. 
Later  events  are  described  as  follows : 
"Clara  Kimball  Young  made  a  contract 
with  Fine  .^rts  Film  Corporation  which  had 
just  been  incorporated,  a  capitalization  of 
one  thousand  dollars  ($1,000)  by  a  former 
associate  of  her  attorney,  under  which  she 
agreed  to  make  ten  pictures  for  that  cor- 
poration at  a  compensation  to  equal  two- 
thirds  of  the  net  profits  of  the  corpora- 
tion, such  compensation  to  be  payable  after 


AN  OPEN  MARKET! 
Such    is    Aim    of  Producers 
Ass'n.;  Executives  Named 

PERSISTENT  rumors  are  abroad  on 
the  Coast  that  the  recently  organ- 
ized Producers  Association,  com- 
prised of  prominent  directors,  will  dis- 
tribute their  product  through  United 
Artists  exchanges. 

It  is  definitely  known  the  producers  and 
artists  will  work  co-operatively  for  the  up- 
building of  an  open  market  direct  to  the 
exhibitor,  starting  on  the  basis  of  the  indi- 
vidual picture  plan. 

The  policy  adopted  provides  for  future 
expansion  to  add  additional  producers  to 
the  association.  Feeling  is  strong  against 
chain  theatres  projects,  and  every  endeavor 
will  be  made  to  stimulate  individual  theatre 
ownership,  with  the  promise  to  the  houses 
of  an  open  market  policy. 

It  is  definitely  stated  that  Ben  Schulberg 
and  Walter  Greene  are  not  allied  with  the 
producers,  though  the  story  has  been  heard 
that  Sol  Lessor  is. 

Last  advices  state  the  ofiScial  name  of 
the  body  will  be  Associated  Producers. 
Thomas  H.  Ince  has  been  elected  General 
Manager  and  Mack  Sennett,  Treasurer. 


the  completion  of  ihe  third,  sixth  and  tenth 
pictures  ;  the  corporation  meanwhile  in  its 
discretion  to  loan  to  her  moneys  lor  her 
living  expenses  which  it  could  deduct  from 
her  compensation.  Fine  Arts  Film  Cor- 
poration then  made  a  contract  with  Equity 
Pictures  Corporation  whereby  it  agreed  to 
sell  to  the  latter  ten  Clara  Kimball  Young 
pictures  at  $150,000  per  picture.  One-half 
of  the  stock  of  the  Equity  Company  was 
issued  in  the  name  of  Harry  Garson,  who 
was  Miss  Young's  personal  representative." 

Lewis  J.  Selznick  and  C.  K.  Y.  Film  Cor- 
poration have  repeatedly  announced  to  the 
trade  their  rights  under  that  contract. 

About  a  month  ago  Equity  Pictures  Cor- 
poration started  suit  against  Mr.  Selznick, 
C.  K.  Y.  Film  Corporation  and  Select  Pic- 
tures Corporation,  seeking  to  restrain  them 
from  issuing  such  advertisements  and  an- 


nouuccnKiils.  The-  ICciuity  compan>'s  mo- 
tion for  a  preliminary  injunction  was  de- 
nied by  Judge  Knox.  The  C.  K.  Y.  Film 
Corporation,  Sekci  and  Mr.  Selznick  had 
meanwhile  filed  a  counter  suit  alleging  a 
conspiracy  between  Miss  Young,  the  Fine 
Arts  and  the  Equity  Pictures  Corporation 
to  deprixe  Mr.  Selznick  and  the  C.  K.  Y. 
I^'ilm  Corporation  of  the  fruits  of  their  set- 
lletncnt  contract  with  Miss  Young,  among 
other  things  setting  forth  the  facts  al)Ove 
stated.  I'pon  these  facts  Mr.  Selznick  and 
the  associated  companies  made  a  motion 
for  an  injtuiction  to  restrain  Equity  Pic- 
tures Corporation  from  releasing,  distribut- 
ing, deli\ering  or  exploiting  Miss  Young's 
pictures  until  the  sum  of  $25,000  due  on 
each  of  such  pictures  had  been  paid.  This 
motion  was  argued  two  weeks  ago  before 
Judge  Hand  and  decision  rendered  as  above 
stated.  This  decision  means  that  the 
Equity  Pictures  Corporation  must  put  up 
a  satisfactory  surety  company  bond  for 
$25,000  on  account  of  "The  Eyes  of  Youth," 
and  must  put  up  a  similar  bond  upon  the 
release  of  every  .subsequent  Clara  Kimball 
Young  pictures  which  it  seeks  to  distribute 
during  the  pendency  of  the  suit.  It  is  ex- 
pected that  the  case  will  be  heard  in  Jan- 
uary. 


International  Trade  Conference 
Attend  Capitol  Performance 

On  Saturday  evening,  November  22d, 
there  assembled  at  the  Capitol  Theatre 
members  of  the  International  Trade  Con- 
ference, representing  France,  Great  Bri- 
tain, Italy,  Belgium  and  the  United  States. 
The  delegates,  said  to  number  about  200  in 
all,  included  some  of  the  most  prominent 
men  in  the  world  of  labor,  finance  and 
manufacture,  according  to  reports. 

The  special  program  arranged  for,  the 
distinguished  audience  included  a  concert 
of  an  international  character  by  Pryor's 
band;  a  picture,  entitled  "Industrial  De- 
mocracy in  America — Partners  in  Prosper- 
ity and  Dividends  of  Contentment,"  which 
is  a  product  of  the  Universal  Film  Manu- 
facturing Company;  "The  Undercurrent," 
said  to  be  the  most  striking  anti-Bolshc- 
vik  photoplay  of  the  year;  and  a  screen 
presentation  of  some  of  the  delegates' 
activities  during  their  American  visit. 


Permanent  Headquarters  Found  for 
Select's  London  Office 

The  first  big  step  in  the  establishment 
of  Select  Pictures,  Ltd.,  of  England,  was 
taken  last  week  when  the  London  office 
acquired  a  long  term  lease  on  the  three  top 
floors  of  Lloyd's  Bank  Building  in  the 
heart  of  the  London  business  district. 

A  brief  outline  of  the  transaction  was 
reported  to  the  Home  Office  by  cable  from 
Maxwell  Milder,  vice-president  of  Select 
Pictures,  Ltd.,  of  London.  .Architects  are 
now  busy  on  plans  which  will  transfoim 
the  space  in  Lloyd's  Bank  Building'  into 
the  most  spacious  and  elaborate  motion- 
picture  offices  in  Great  Britain. 

The  new  offices  will  be  used  as  the  Home 
Ofifice  of  Select  Pictures,  Ltd.,  for  Eng- 
land, Scotland,  Ireland  and  Wales. 


4244 


Motion  Picture  News 


New  England  Uplifters  Debate 


State   Committee    on    Pictures  and 
Film  Men  of  Boston  Discuss 
State  Censorship 

MEMBERS  of  the  Massachusetts  State 
Committee  on  motion  pictures  and 
representatives  of  the  motion-picture  in- 
dustry in  Greater  Boston  engaged  in  a 
spirited  discussion  on  the  subject  of  upHft- 
ing  the  standard  of  the  type  pictures  shown 
in  the  State  of  Massachusetts,  in  Boston 
last  week. 

The  main  disagreement  is  over  the  draw- 
ing up  of  a  bill  by  the  State  Committee  — 
it  is  charged,  unknown  to  the  members  of 
the  motion-picture  industry — providing  for 
the  examination  and  licensing  of  motion- 
picture  films  by  the  Stale  Board  of  Labor 
Industries.  Declaring  their  opposition  to 
State  censorship  the  members  of  the  com- 
mittee of  representatives  of  the  motion- 
picture  industry,  contend  that  the  bill  in 
effect  provided  for  the  State  censorship 
that  they  have  been  combating.  Local 
option  on  this  subject,  however,  is  and 
will  be  heartily  welcomed  by  the  members 


of  the  industry. 

Edward  A.  Golden,  who  controls  a  major 
portion  of  the  distribution  of  the  films 
exhibited  in  New  England,  declared  that 
the  men  are  unalterably  opposed  to  the 
State  censorship,  and  he  felt  constrained 
to  withdraw  his  name  from  the  committee. 

There  has  been  considerable  comment 
as  to  the  make-up  of  the  State  Committee 
of  Massachusetts  on  motion  picttires.  It 
seems,  this  committee  is  composed  prin- 
cipall.v  of  social  workers  bent  on  correct- 
ing evils,  which  they  say  everybody  recog- 
nizes as  existing  in  the  showing  of  mo- 
tion pictures  in  the  Bay  State.  Endeavor- 
ing to  be  successful  in  their  work,  they 
called  members  of  the  film  industry  in 
Boston  to  join  their  number.  These  men, 
strictly  business  men  of  the  motion-pic- 
ture industry,  ever  looking  forward  to 
the  interests  of  the  public  of  Boston,  affirm- 
ing that  they,  too,  wished  to  do  everj-thing 
possible  to  uplift  the  standard  of  the 
motion-picture  industry  in  this  State,  ac- 
cepted membership  on  the  State  committee. 


Film  Men's  Grievances  Probed 


Los  Angeles  Film  Exchange  Men's 
Board  of  Trade  Elects  Officers 
and  will  Take  up  Complaints 
npHE  annual  election  of  officers  of  the 
J-  Los  Angeles  Film  Exchange  Men's 
Board  of  Trade  was  held  Tuesday,  No- 
vember 25th,  when  Maurice  Wolf  was 
named  President;  Joe  Goldberg,  Vice- 
President,  and  A.  P.  Michael  Narlian  was 
elected  to  succeed  himself  as  Secretary  and 
Treasurer. 

The  new  president  has  becu  manager  of 
the  Los  Angeles  Golden  Exchange  for  the 
past  five  years,  coming  to  Los  Angeles 
from  Denver,  where  he  served  as  manager 
for  World,  following  an  important  posi- 
tion in  Salt  Lake.  Previous,  Wolf  was 
identified  with  the  Chicago  World  Ex- 
change after  conducting  theatres  in  Texas 
and  was  special  representative  for  two 
years  of  Metro  franchise  holders  in  Can- 
ada. 

Toe  Goldberg  is  manager  of  the  Los  An- 


geles Consolidated  Film  Corporation  Ex- 
change and  has  been  identified  with  Los 
Angeles  and  San  Francisco  exchanges  for 
the  past  five  years,  where  he  has  risen 
from  the  rank  of  shipping  clerk  to  his 
present  position. 

The  re-election  of  Mr.  Narlian  as  secre- 
tary and  treasurer  bespeaks  the  apprecia- 
tion of  the  Board  of  Trade  of  his  past 
years  service. 

In  formulating  plans  for  the  coming 
year's  activities,  the  Board  of  Trade  de- 
cided to  expand  its  usefulness  by  the  addi- 
tion of  a  Grievance  Committee,  which  will 
take  up  complaints  of  both  the  exhibitors 
and  exchange  men  and  work  out  a  method 
of  disposal  that  will  be  satisfactory  and 
beneficial  to  all  parties  concerned.  In 
view  of  the  fact  that  every  exchange  of 
Los  Angeles  is  a  member  of  the  Board  of 
Trade,  and  working  in  co-operation  with 
each  other,  it  is  believed  this  new  feature 
will  prove  more  effectively  advantages  of 
the  organization. 


THIS  AND  THAT 


Herman  Stern  has  been  kept  so  bus> 
the  past  few  months  as  manager  of  the 
Pittsburg  office  of  Universal  that  it  was 
impossible  for  him  to  find  time  to  pay  a 
\isit  to  New  York  for  even  a  day's  dura- 
tion. At  last  he  made  the  "  riffle,"  so  to 
speak,  and  is  now  in  New  York  for  a 
week's  stay.  He  did  not  go  there  on 
"  pleasure  bent,"  however,  but  to  take  up 
some  very  important  matters  with  Mr. 
Laemmle  and  Mr.  Berman. 


Ray  R.  Kelsall,  manager  for  the  John- 
son Company,  has  devised  a  new  way  of 
advertising  and  attracting  attention  on 
Film  Row.  He  places  a  Powers  Excelite, 
with  Mazda  equipment  in  the  back  of  the 
store  and  when  it  begins  to  get  dark,  he 
turns  on  the  works.  Those  who  pass  bj- 
on  foot  or  in  a  machine,  look  at  the  place 
to  see  where  the  extra  light  comes  from. 
He  sold  one  Excelite,  so  far  on  this  ac- 
cotmt. 


Manager  C.  A.  Taylor  of  the  Pathe  ex- 
change in  Buffalo  is  one  of  those  men  in 
the  industry  who  believes  in  doing  things 
different  all  the  time.  The  result  is  that 
Taylor  is  constantly  adding  to  his  office 
force  in  an  effort  to  keep  up  with  his  rec- 
ord business.  The  latest  "  stunt "  which 
"  Buck "  has  introduced  is  an  attractive 
"  Holiday  Greeting "  card  which  he  will 
mail  out  during  the  Yuletide  season  to  ex- 
hibitors in  his  territory  and  which  sales 
representatives  in  their  various  districts 
will  personally  sign. 


The  I'riscilla  Theatre,  Cleveland,  a 
prominent  downtown  vaudeville  house 
which  has  always  featured  big  photoplay 
productions  in  connection  with  the  vaude- 
\  ille  program,  has  discontinued  its  feature 
polic}',  and  instead  is  showing  five  short 
reels  of  film.  The  picture  program  con- 
sists of  two  reels  of  comedy,  one  of  news 
events,  one  of  pictograph  and  one  of  trave- 
logue. Manager  Mack  Carrig  saj'S  that 
people  who  come  to  see  a  vaudeville  show 
do  not  want  to  sit  through  a  long  feature. 


The  Pawtucket  Amusement  Company 
has  been  formed  at  Providence,  R.  I.,  with 
a  capital  of  $100,000  for  the  purpose  of 
conducting  a  moving  picture  playhouse. 
The  incorporators  are  Ira  Marcus,  .\rchie 
G.  Joslin  and  James  Harris. 


Harold  B.  Crow,  a  former  Toronto 
newspaperman  and  a  Y.  M.  C.  A.  official 
for  several  years,  has  become  associated 
with  Pathescope  of  Canada,  Limited,  at 
Toronto.  Crow  recently  returned  from 
France  where  he  served  as  a  Y.  M.  C.  A. 
officer. 


Ace  Barry,  who  until  recently  was  ex- 
ploit manager  for  the  Select  Pictures 
agency  in  Cleveland,  Ohio,  is  now  on  the 
staff  personnel  of  the  Famous  Players- 
Lasky  Films  of  Boston. 


Boston  Playhouses  Shift  Owners 


Three  Large  Theatres  in  Vicinity  of 
New  England   City  Recently 
Have  Changed  Hands 

THREE,  theatres  in  the  immediate  vi- 
cinity of  Greater  Boston,  two  exclu- 
sive motion-pictures  houses,  and  one  for- 
merly a  .strictly  stock  playhouse,  have 
changed  hands  during  the  past  week. 

A.  H.  Mailey,  owner  of  the  Brighton 
Theatre,  Brighton,  has  sold  his  playhouse 
to  Scott  &  Harding,  theatrical  men  of 
Boston.  The  Brighton  Theatre  has  a  seat- 
ing capacity  of  more  than  500  persons,  and 
it  will  be  the  policy  of  the  new  managers 
lo  show  strictly  high-class  productions. 

The  Fellsway  Theatre,  situated  on  the 
Fcllsway,  Mcdford,  Mass.,  was  pinxhased 


from  Lane  &  Plumber  former  owners  and 
managers,  by  E.  J.  Kellar  of  Gardiner,  Me. 
Kellar  has  had  considerable  experience  in 
the  managing  of  theatres  in  Maine,  and  he 
intends  to  run  strictly  Paramount-Artcraft 
pictures  in  his  new  house  which  seats  600. 

Perhaps  the  most  interesting  transactio;* 
of  the  three  taking  place  during  the  past 
week  in  the  Hub  is  the  purchase  of  the 
Central  Square  Theatre,  Lynn,  Mass.  The 
Central  Square  was  formerly  an  exclusive 
stock  company  house,  showing  the  highest 
class  of  stock  that  could  be  booked  in  the 
East. 

Frankel  &  Rothberg,  the  new  owners  will 
inaugurate  a  new  policy  of  continuous  per- 
formances from  forenoon  to  evening. 


c  c  c  mb  e  r    i  ^  .    i  9  i 


Looping  the  Loop  in  the  Windy  City 


A.  (.1.  Spencer  of  Mciro  Picuirc  Service, 
hicago.  and  director  of  Michigan  Avc- 
le's  popular  pre-release  theatre,  the  Play- 
use,  has  srold  the  lease  of  the  World 
I  heat  re  to  the  Hcnrici  Restaurant  Com- 
;in>.  and  the  latter  company  is  already 
work  changing  the  theatre  into  a  rcs- 
iiirant.      While    operating    the  World 
I  heatre,  Mr.  Spencer  had  the  unique  dis- 
:iiction  of  ruiuiing  the  lowest  price  down- 
wn  house,  the  World,  and  the  highest 
ice  downtown  picture  theatre,  the  Play- 
nsc.  at  the  same  time. 


I ).  Padoor,  manager  of  the  Merit  Film 
\change,  is  a  happy  man — ^business  great, 
d  reports  that  all  their  pictures,  which 
elude  the  Lone  Star  Series,  featuring 
Harry  Meyers,  and  two-reel  westerns,  and 
■Slippery  Slim  Comedies  and  Broncho  Billy 
esterns,  are  all  going  over  big. 

Miss  Mirriam  Sawyer,  widely  known  as 
one  of  Chicago's  livcst  newspaper  women, 
has  joined  the  publicity  staff  of  the  Amer- 
ican Film  Company  and  it  is  understood 
will  specialize  on  newspaper  and  trade 
press  publicity  for  the  "  Flying  A "  fea- 
tures. Miss  Sawyer  recently  resigned  as 
publicity  and  advertising  "  man "  for  the 
.\schcr  Brothers  Circuit  of  Theatres, 
after  making  an  en\'iable  reputation  for 
herself  in  this  work. 


I  B.  W.  Beadell,  Chicago  manager  for 
►  Select,  wore  a  broad  smile  on  Thanks- 
r  gi\-ing  Day.  for  he  had  something  to  be 
\  proud  of  as  well  as  thankful  for,  in  the 
'   fact  that  all  rental  and  collection  records 

"m  this  district  have  been  broken  in  the 
;  last  fe\v  w  eeks.    Mr.  Beadell  modestly  gives 

the  credit  for  this  showing  to  his  aggres- 
'  sive  and  hard-working  staff,  but  is,  never- 
'   theless.  wearing  the  smile  that  won't  come 

off. 


Here's  one  that  d>niamic  director  of  pub- 
licity Smith,  for  the  Select  in  the  Chicago 
district,  vouches  for.  He  informs  all 
comers  that  one  of  the  eight-inch  toy  bal- 
loons used  in  the  exploitation  of  Elsie 
.Tanis  in  "A  Regular  Girl  "  traveled  from 
the  roof  of  the  Consumer's  building,  Ch'- 
cago,  clear  across  Lake  Michigan  to  Ham- 
mond, Indiana,  and  was  there  picked  up 
by  Miss  Edna  Borchardt.  Some  traveling, 
even  for  a  publicity  balloon. 


Excavation  work  for  the  $1,100,000  the- 
atre which  Balaban  &  Katz  arc  construct- 
ing on  Cottage  Grove  Avenue,  near  63d 
street,  Chicago,  is  practically  completed 
and  by  holiday  time  the  walls  are  expected 
to  be  rising  above  the  ground.  The  Tivoli 
has  been  selected  as  the  name  of  this  new- 
house. 


Harry  Corbctt,  for  several  years  man- 
ager of  the  Harper  Theatre,  widely  known 
to  the  trade  as  an  able  salesman  and  ex- 
ecutive, has  joined  the  staff  of  the  Uni- 
versal Film  Corporation,  and  will  direct 
his  attention  to  selling  the  Stage  Woman's 
\\  nr  Relief  Series. 


Max    Levy    who    is    Chicago    manager  for 
Robertson-Cole. 

Carl  Laemmle  and  his  brother-in-law, 
Abe  Stern,  stopped  over  in  Chicago  on 
their  way  to  New  York  from  French  Lick 
Springs,  where  they  have  been  vacationing. 
Mr.  Laemmle  is  enthusiastic  over  the  re- 
sults the  Chicago  office  is  getting  as  well 
as  over  the  future  prospects  in  this  district. 


Al  Brand,  who  is  engaged  in  the  ex- 
ploitation of  the  Universal  six-reel  edu- 
cational picture,  "  Heads  Win,"  and  Harry 
Levy,  manager  of  the  industrial  depart- 
ment, were  also  visiting  the  Chicago  office 
of  Universal  this  week. 


Carl  Harthill,  the  well-known  manager 
of  the  Beehive  Chicago  Exchange,  reports 
that  their  bookings  on  the  "  Red  Viper " 
are  phenomenal,  passing  his  fondest  ex- 
pectations. The  picture  continues  its  run 
at  the  Star  Theatre,  in  Chicago's'  loop,  to 
packed  houses  at  every  performance. 


W.  H.  Hill,  the  Chicago  territory  ex- 
ploitation man  for  the  Famous  Players- 
Laskj-  Corporation,  is  full  of  hrand  new 
ideas  for  their  forthcoming  releases  and 
is  firing  broadsides  of  ammunition  into  the 
hands  of  the  exhibitors  in  this  section. 


Joseph  Roderick,  district  manager  for 
the  Universal  in  the  Middle  West,  arrived 
in  Chicago  from  Des  Moines  last  week, 
enthused  over  the  records  "  Blind  Hus- 
bands "  and  "  The  Right  to  Happiness  ' 
arc  making  in  his  territory.  The  former 
is  making  a  record  at  the  Rialto,  Des 
Moines,  and  the  latter  played  to  capacity 
houses  at  the  Orpheum,  Rockford.  At  the 
.-Mhambra.  Milwaukee,  the  nine-reel  pro- 
.gram  of  "Blind  Hu.sbands "  came  w-ithin 
$69    of    breaking    Chaplin's    record  in 


"  Shoulder  Arms,"  although  the  latter 
program  was  only  four  reels.  Manager 
Fisher  of  the  Milwaukee  house  lias  written 
to  the  Chicago  oftice  of  Universal  urging 
exhibitors  to  book  "  Blind  Husbands  "  and 
asking  ihcm  to  write  to  him  and  he  will 
icll  them  how  he  put  over  a  $9,(XX)  week 
with  this  production. 


Sprague  Green,  the  genial  rapid-fire 
old-time  salesman  covering  Indiana  for  the 
l^eehive  Exchange,  landed  in  Chicago  last 
week. 


S.  L.  Barnhard,  president  of  the  Capital 
Film  Compan)-,  arrived  in  Chicago  from 
the  coast  for  a  one  day's  conference  with 
C.  Eddy  Eckels,  the  general  manager  of 
the  organization,  leaving  to  spend  Thanks- 
giving with  his  family  in  Indiana.  Mr. 
Barnhard  reports  that  his  three  weeks' 
sojourn  at  the  studios  in  California,  watch- 
ing the  making  of  some  new  productions, 
convinced  him  that  their  forthcoming  re- 
leases featuring  Neal  Hart,  Al  Jennings 
and  Helen  Giibson  w'ould  prove  to  be  the 
best  pictures  from  all  standpoints  that  his 
coinpany  has  placed  on  the  market  to  date. 


The  firm  of  Willis  Eckels  &  Mack 
have  again  found  it  necessary  to  enlarge 
not  only  their  quarters  but  their  scope, 
and  have  taken  over  the  business  of  the 
Theatre  Supply  Company,  and  are  now- 
equipped  to  render  a  100  per  cent  service 
to  the  exhibitor  that  covers  every  known 
need  of  the  business. 


I  The  Linick-Jacoby  Enterprises,  the  firm 
which  has  made  the  Ziegfcld  Theatre  one 
of  the  best  known  first-run  houses  in 
Chicago,  opened  their  new  State-Congress 
vaudeville  and  picture  theatre  to  crowds 
which  give  promise  of  a  great  future  for 
this  house,  more  than  5,600  people  having 
passed  through  the  flower-decked  lobby 
before  the  door  closed  on  the  first  day. 

The  policy  of  the  house  will  be  eight 
act.s  of  vaudeville  and  a  big  feature  pic- 
ture each  week,  the  show  changing  on 
Mondays.  The  performances  will  be  con- 
tinuous from  eleven  to  eleven.  "The  Il- 
lustrious Prince,"  featuring  Sessue  Ha- 
yakawa,  was  the  opening  picture.  "  The 
Heart  of  a  Gypsy  "  is  the  feature  picture 
for  the  week  of  Xoyember  24. 


"  Publicitj-  has  its  perils  no  less  than 
war,"  says  Paul  Gerard  Smith,  publicity 
man  for  the  Select  in  Chicago  territory, 
who  has  been  putting  on  a  big  exploitation 
'campaign  for  Elsie  Janis  in  "A  Regular 
Girl "  at  the  Randolph  of  Chicago.  He 
was  arrested  on  the  roof  of  the  Con- 
sumer building  while  sending  ofi^  balloons 
carrying  tags  entitling  the  finder  to  a  pho- 
tograph of  Elsie  Janis.  Frank  Cook  of 
the  Strand,  Milwaukee,  beat  Mr.  Smith's 
record,  however,  as  he  was  "  pinched " 
four  times  while  exploiting  bombs  and 
sending  off  balloons  to  exploit  the  Janis 
picture  in  Milwaukee.  They  both  claimed 
to  have  avoided  landing  behind  the  bars, 
however. 


4246 


I 

Motion   Picture  Newt 


Foreign  Capital 

Arthur  Beck  Announces  Affiliation 
With  London  Capitalists;  Will 
be  Expansion  of  Activities 

ARTHUR  F.  BECK  announces  the 
aft'iliation  of  a  group  of  London  capi- 
talists with  him  in  his  various  motion  pic- 
ture interests.  Under  new  financial  and 
operating  plans  of  which  detailed  informa- 
tion will  shortly  be  available,  there  will  be 
a  wide  extension  of  the  Beck  producing 
activities. 

Coincident  with  the  new  management  it 
is  announced  also  that  Sidney  Garrett, 
president  of  J.  Frank  Brockliss,  Inc.,  has 
entered  into  an  active  alliance  with  Mr. 
Beck  covering  all  producing  units  now  in 
operation  and  in  process  of  organization. 

These  announcements  concerning  the 
Beck  organization  are  significant  because  it 
is  claimed  they  mark  the  first  direct  par- 
ticipation of  Brit'sh  capital  in  the  produc- 
tion of  purely  American  films  and  a  re- 
versal of  the  plan  so  far  followed  of  tak- 
ing American  directors,   scenario  writers 


Film  Exchange  Men  of  St.  Louis  and 
Nearby  Territories  Discuss 
Betterment  Ideas 

THE  managers  of  Independent  Film 
Exchanges  in  St.  Louis  and  terri- 
tory adjacent  to  St.  Louis,  including  South- 
ern Illinois,  Eastern  Missouri  and  Kan- 
sas, held  a  little  get-together  meeting  there 
for  sociable  purposes  and  to  promote,  in 
a  way,  better  understanding  and  feeling 
among  the  State-right  buyers. 

Various  subjects  were  discussed  in  the 
industry,  the  principal  topic  developing 
around  the  present  boundary  line  for  State- 
right  buyers  in  Southern  Illinois,  over 
which  there  seems  to  be  a  great  deal  ol 
confusion.  Springfield,  Quincy,  Decatur, 
Paris  and  all  territory  south  thereof  in 
Southern  Illinois  are  distributed  through 
St.  Louis  by  nearly  all  the  larger  exchanges, 
and  it  is  pretty  well  conceded  that  this 
territory  belongs  to  St.  Louis.  However, 
it  was  conceded  by  the  Independents  at- 
tending the  get-together  meeting  that  the 
producer  in  the  East,  to  further  the  best 


Gratifying  Reports  on  Progress  of 
Associated  Exhibitors,  Inc 

The  formation  of  the  Associated  Ex- 
hibitors, Inc.,  the  organization  backed 
financially  by  the  millions  of  Pathe,  's 
moving  along  smoothly  and  meeting  every, 
expectation,  said  Paul  Brunet,  vice-presi- 
dent and  general  manager  of  Pathe,  in  a 
statement  just  issued.  This  is  significant 
in  the  light  of  the  return  to  New  York  of 
Elmer  R.  Pearson,  who  has  spent  five 
weeks  on  the  road  in  the  interests  of  the 
Associated  Exhibitors. 

"  Mr  Pearson's  report  has  been  highly 
gratifying,"  said  Mr.  Brunet.  "  He  ac- 
complished everything  he  set  out  to  do." 
The  most  prominent  exhibitors  in  the 
south  and  southwest  were  most  enthusias- 


Enters  Locally 

and  technical  staflt  men  to  England  for 
the  production  of  American  pictures  there. 

The  Beck  units  already  operating  have 
released  plays  by  Augustus  Thomas,  Louis 
Joseph  Vance  and  Charles  T.  Dazey.  All 
units  so  far  are  releasing  through  the  W. 
W.  Hodkinson  Corporation  and  the  Pathe 
Exchange,  Inc.  It  is  understood  that  prac- 
tically the  same  financial  interests  involved 
with  the  Jack  London  series  of  stories  con- 
trolled by  C.  E.  ShurtlefT  and  J.  Frank 
Brockliss  are  behind  the  Beck  organiza- 
tion. 

The  new  Beck  administrative  offices  are 
rapidly  nearing  completion.  These  occupy 
one-half  the  building  at  13.S  West  44th 
street,  directly  opposite  the  Lamb's  Club. 
These  offices  will  house  the  executive  staffs 
of  the  various  producing  urits  now  in 
operation  and  to  'be  organized.  Those  al- 
ready working  are  .Artco  Product'ons,  Inc., 
Deitrich-Beck,  Inc.,  Arthur  F.  Beck  Serial 
Productions,  Inc.  The  New  Yo-k  offices  of 
the  Leah  Ba-rd  studios  will  also  be  in- 
cluded. 


interests  of  the  Independent's  in  the  future 
in  selling  Southern  Illinois,  will  include 
Quincy,  Springfield,  Decatur,  Paris  and  that 
territory  south,  because  by  so  doing  they 
will  give  the  exchange  a  chance  to  operate. 

It  is  understood  that  as  a  result  of  tht 
meeting  circulars  will  be  mailed  by  all  the 
independents  here  to  the  producers,  out- 
lining in  detail  the  advantages  of  estab- 
lishing a  policy  of  including  the  above- 
mentioned  territory  in  all  future  film  buys. 

Meetings  will  be  held  from  time  to  time 
and  any  subjects  tending  toward  the  better- 
ment of  the  Independent  State-right  buyers 
will  be  given  a  ready  hearing. 

Among  those  present  were  Frank  j. 
Warren,  representing  Standard  Film  Cor- 
poration, Kansas  City,  Mo. ;  Barney  Fagai., 
Standard  Film  Corp.,  St.  Louis,  Mo.;  Sam 
\\'erner  of  the  United  F'lm  Service,  St. 
Louis,  Mo. ;  S.  J.  Hanken  and  R.  Blomberg, 
of  the  Central  Film  Co.,  St.  Louis  Mo. ; 
Floyd  Lewis  of  the  Arrow  Film  Co,  St. 
Louis,  Mo.,  and  Sam  Sherman  of  the 
Mctropolc  Film  Co.,  St.  Louis,  Mo. 


tic  over  the  proposition ;  they  readily 
realized  its  possibilities  and  were  signed 
to  Associated  Exhibitors  contracts. 

"  I  have  also  received  most  satisfying 
reports  from  Mr.  Fred  C.  Quimiby.  our 
director  of  exchanges,  who  is  touring  the 
central  and  far  west  in  the  interests  of  the 
.Associated  Exhibitors.  Mr.  Quimby,  too. 
has  met  with  general  success. 


New  England  Conditions  Good 

Director  of  Sales  Charles  R.  Rogers  of 
Select  Pictures  Corporation  has  returned 
to  the  Home  Office  in  New  York  after  a 
brief  business  trip  to  Select's  Boston 
l>ranch.  Mr.  Rogers  reports  that  conditions 
in  New  England  are  better  than  at  any 
previotis  time. 


ABOUT  M.  P.  D.  A. 
MEMBERS 


John  S.  Robertson,  popular  Famous 
Players  director,  is  keeping  everybody  at 
the  56th  Street  studio  stepping  lively  these 
days.  Mr.  Robertson  spends  his  recesses 
hunting  "  types."  Last  week  he  was  on 
the  still  hunt  for  the  most  beautiful  woman 
in  the  world,  not  over  seventeen,  who 
could  act  to  put  Sarah  Bernhardt  to  shame. 
Last  report  Mr.  Robertson  was  still  looking^ 


At  a  Brooklyn  picture  house  recently  a 
popular  leading  man  well  known  to  pic- 
ture fans  appeared  at  his  best,  so  it  would 
seem,  since  a  feminine  patron  stepped  up 
to  the  box  office  on  her  way  out  and  said: 
"  I'd  give  any  amount  to  a  man  who  could 
make  my  husband  look  like  that  hero." 
The  play  was  "Sacred  Silence"  —  the  lead 
was  William  Russell.  Somebody  page 
Harry  Millarde! 


.  Lawrence  Weber  had  his  eye  on  George 
Irving  scjjie  time  before  Mr.  Irving  signed 
to  direct  "The  Girl  in  Waiting."  It  was 
easier  to  keep  his  eye  on  George  Irving 
while  he  was  working  for  another  pro- 
ducer, Mr.  Weber  is  finding  out,  for  Mr. 
Irving  moves  fast  when  he  is  making 
preparat-ons  to  "  shoot  "  on  a  new  photo- 
play. 


A  few  days  ago  M.  P.  D.  A.  headquart- 
ers were  requested  to  furnish  information 
regarding  the  return  of  Jay  Hunt  to  Cali- 
fornia. If  Mr.  Jay's  rumored  engagement 
on  the  coast  is  authentic,  he  has  not  yet 
announced  it  on  the  screen  bulletin  gracing 
the  wall  of  M.  P.  D.  A.  lodge  rooms. 


Kenneth  Webb,  who  is  obliged  to  go  to 
Boston  to  finish  the  making  of  his  picture 
starring  Alice  Brady,  made  it  necessars-  to 
stick  around  New  York  until  after  Thanks- 
giving Day.  Mr.  Webb  recently  finished  his 
commission  which  resulted  in  a  successful 
photo-play,  "The  Fear  Market." 


C.  Jay  Williams  has  been  suffering  the 
past  several  weeks  with  mastoiditis,  nar- 
rowly escapiiig  a  serious  operation. 


Perry  Vckroff  a  few  days  ago  completed 
"  The  Isle  of  Jewels,"  serial  production, 
Artco.  He  has  been  assigned  a  feature, 
on  which  operations  are  already  under 
way,  directing  a  Leah  Baird  photo-drama. 
Hugh  Thompson  is  to  appear  in  the  lead- 
ing masculine  role. 


Correction  on  Releasing  Unit  for 
Rivoli  Pictorial  Scene 

In  our  issue  of  November  29th,  under  the 
caption  of  "With  First-Run  Theatres,"  the 
punctuating  of  the  listing  of  the  strips 
making  up  the  Rivoli  Pictorial  gave  Gau- 
mont  credit  for  releasing  the  special  cur- 
rent events  number  of  the  authentic  Ger- 
man pictures  showing  the  sinking  of"  al- 
lied ships  by  U-boats  instead  of  Inter- 
national. 


Mid-West  Independents  Meet 


I  ^  ,•  c  e  1)1  b  e  r   13,  1919 


4247 


News  of  the  Country  Via  Correspondence 


SEATTLE 

Because  of  the  fact  that  the  film  houses 
!i  Seattle  have  been  continually  packed,  so 
iiat  people  were  forced  to  stand  in  the 
uillways,  the  city  council  has  passed  a 
,i\v,  which  is  being  enforced,  that  no  one 
.m11  be  allowed  to  enter  the  house  unless 
'    re  is  a  seat   for  him.     The  law  also 
OS  no  one  can  stand  on  the  stairways 
uling  to  the  balcony.    The  picture  men 
tie  enforcing  the  law,  which  was  made 
account  of  fire  risks.    Because  of  the 
,  two  rows  of  people  can  be  seen  at 
h  front;  one  that  is  buying  tickets  and 
other  that  has  bought  them  and  wait- 
to  enter  the  picture  house. 


o    Mike    Weinkirk    manager   of  the 
.aid,   and   Mrs.   Weinkirk,  many  con- 
ulations   arc   coming   as   a  daughter, 
listened  Marian,  has  been  born  to  them. 


Manager  W'vndham  of  the  Robertson- 
ipole's  Northwest  oflice  announces  that  his 
jfiice  is  booking  "  On  the  Border  Land  of 
Civilization "  and  "Adventure  Sccnics," 
ariginated  by  Jack  Rantz,  formerly  of 
Bremerton,  Wash.,  far  in  advance. 


Mr.  V.  N.  Schubach,  manager  for  Uni- 
versal in  the  Northwest,  has  recently  re- 
turned from  a  trip  to  Spokane  where  he 
50oked  first  and  second  run  contracts  on 
)11  Universal  programs. 


L.  J.  Schlaifer,  formerh'  owner  of  "  L.  J. 
Schlaifer  Attractions,"  is  now  in  the  em- 
[)loyment  of  John  Danz,  manager  of  the 
Colonial.  Mr.  Danz  is  figuring  on  build- 
ng  a  motion  picture  house  on  propertj' 
lear  the  42-story  Smith  building,  Seattle. 


A.  Fischer  of  St.  Anthony,  Idaho,  has 
taken  over  the  "'Auditor  um,"  Spokane, 
Wash.,  where  for  five  days  of  the  week  he 
will  show  motion  pictures  and  the  other 
two  days  will  he  diverted  to  road  shows. 


Adams  and  Flavell  of  Arlington,  Wash., 
have  sold  their  Ivan  Theatre  to  a  Mr. 
Smith. 


E.  L.  Smith  of  Edmonds,  Wash.,  has 
sold  the  Acme  Theatre  to  John  D.  Lewis. 


CLEVELAND 

Word  that  "  The  Right  to  Happiness " 
has  again  been  passed  by  the  Ohio  Censor 
board,  was  enthusiastically  received  by 
local  exhibitors  here  last  week,  and  book- 
ings all  through  the  territory  have  been 
resumed  where  they  were  so  abruptly  in- 
terrupted the  Friday  previous  by  the  Cen- 
sor Board. 


The  Cleveland  Film  Club  is  fast  taking 
shape.  Sixty  employees  of  various  local 
exchanges  have  signed  application  blanks. 


and  the  first  meeting  will  be  called  some 
time  this  wxek,  when  definite  steps  will 
be  taken  for  permanent  organization. 


Max  Marcus,  manager  of  the  U.  S. 
Theatre,  Woodland  avenue'  and  East  38th 
street,  has  once  again  endeared  himself  to 
his  patrons  by  installing  a  five-piece 
orchestra  in  his  house.  The  U.  S.  Theatre 
is  located  right  in  the  center  of  a  foreign 
settlement.    It  caters  to  the  working  class. 


The  Victoria  Theatre,  Steubenvillc,  Ohio, 
is  reported  to  have  entirely  discontinued  its 
legitimate  theatrical  policy,  and  to  have 
installed  a  straight  piclurc  policy  for  the 
rest  of  the  season. 


M.  A.  Levy,  who  came  to  Cleveland 
several  weeks  ago  from  the  New  York 
Robertson-Cole  office  to  have  a  look  at 
local  conditions,  will  remain  here  perma- 
nently as  manager  of  the  Cleveland  ex- 
change, following  the  resignation  of  \\  .  \\  . 
Kulp,  the  former  manager. 


INDIANAPOLIS 

George  Spurr,  treasurer  of  the  Mutual 
Theatre  Company,  operating  the  Indiana, 
Royal  Grand  and  Lyric  theatres  at  Marion, 
Ind.,  was  robbed  of  $500  when  he  was 
felled  with  a  rock  by  a  highwayman  in 
the  heart  of  the  business  district.  The 
money  represented  the  entire  receipts  for 
the  day  of  the  three  theatres. 


The  Majestic  in  Indianapolis  has  turned 
back  to  p'ctures  after  an  unsuccessful 
three  weeks'  stay  of  the  Jack  Bessey  Stock 
Company. 


Without  opposition  from  the  police  the 
motion  picture  theatres  of  Conners\  ille, 
Ind.,  opened  last  Sunday.  Patronage  was 
not  extraordinary. 


CINCINNATI 

Al  W.  Walle  has  l)een  appointed  man- 
ager of  the  New  Palace  Theatre  on  Sixth 
street,  between  Vine  and  Walnut  streets. 


Members  of  the  Associated  Film  Ex- 
changes of  the  Cincinnati  Chamber  of 
Commerce  gathered  in  force  at  the  local 
Triangle  office  last  week  to  say  good-bye 
to  Jack  Stewart,  president  of  the  organi- 
zation, who  is  leaving  for  New  Orleans  to 
accept  the  position  of  manager  of  the  New 
Orleans  Goldwyn  office.  On  behalf  of  the 
organization,  First  Vice-President  Rowland 
presented  Mr.  Stewart  with  a  beautifully 
engraved  gold  and  silver  cigarette  case, 
and  thanked  him  for  his  energy  and  activity 
in  directing  the  affairs  of  the  organization. 

Harris  P.  Wolfberg  has  been  elected 
president  of  the  Association,  succeeding 
Mr.  Stewart. 


CANADA 

A  protest  against  the  attitude  of  United 
States  Immigration  ollicers  against  Cana- 
dian citizens  who  accompany  road  shows 
to  the  United  States  from  the  Dominion 
was  framed  at  the  fifth  annual  general 
meeting  of  the  Theatrical  Stage  Employees 
and  Moving  Picture  Operators  of  Montreal 
on  November  22. 

It  was  pointed  out  that  when  a  ruad  at- 
traction comes  to  Canada  from  the  Slates, 
those  connected  with  the  show  are  admit- 
ted with  the  usual  formalities,  but  when 
a  Canadian  operator  or  mechanic  attempts 
to  travel  to  the  States  with  one  of  these 
orgaiiizalicns  he  is  invariably  turned  back. 


A  great  demand  has  Ijcen  experienced  by 
the  Motion  Picture  Bureau  of  the  Ontario 
Clovernment  for  the  loan  of  its  many  film 
subjects,  according  to  a  statement  recently 
issued.  To  date,  82  of  the  reels  owned 
by  the  bureau  had  been  projected  1,938 
times. 


Another  new  moving  picture  theatre  has 
been  opened  in  Toronto,  Ont.,  the  new 
house  being  the  Christie  Theatre  on  St. 
Clair  avenue,  near  Christie  street.  The 
Christie  is  handsome  in  every  detail  and 
possesses  all  of  the  latest  appointments. 
The  theatre  has  a  seating  capacity  of  900 
and  all  chairs  are  on  the  one  floor.  One 
of  the  features  is  an  eight-piece  orchestra 
under  the  direction  of  Paul  H.  Pillinger,  a 
local  artist.  The  policy  of  the  theatre,  al- 
though it  is  a  suburban  house,  is  to  hold 
matinees  daily  and  matinee  prices  are  10 
cents  and  15  cents. 


DETROIT 

Al  a  meeting  of  exhibitor  stockholders 
of  the  United  Picture  Theatres  of  America 
of  Detroit  and  Michigan,  James  C.  Riiter, 
of  the  R'alto  Theatre,  was  elected  Michi- 
gan director  to  serve.  Mr.  Ritter  is  presi- 
dent of  the  Michigan  Exhibitors'  League. 
A  board  of  trade  was  then  formed  with 
Charles  Garfield,  Flint,  chairman ;  J.  F. 
Wucrth,  Ann  Arbor;  Steve  Springett, 
Jackson;  Sam  Ackerman  and  Harry  Op- 
pcnhcim,  Detroit. 


Allen  Brothers  announce  that  their  new 
theatre  here  will  have  4,200  seats. 


"  Broken  Blossoms  "  was  given  its  De- 
troit premiere  in  a  five-day  engagement  at 
Orchestra  Hall.  It  will  go  into  the  Adams 
Theatre,  downtown  for  a  run. 


John  H.  Kunsky  has  issued  a  formal  de- 
nial of  the  rumor  that  he  has  become 
affiliated  with  Marcus  Loew  in  Detroit 
theatres. 


Contracts  for  the  construction  of  the 
Riveria  Theatre  have  been  let.  The  house 
is  located  on  Grand  River  avenue  in  a  new 


4248 


M  0  t  i  0  n   Picture   N  e  iv  j 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 


Exhibitor  Service  Bureau 


I 


"Last  But  Not  Least"  In  Our  Admission  Series 


'Four  exhibitor  ■v.-rilt-sn  letters  short  in  Icngtli  but  Ioikj  in  farts 

'X'HE  four  letters  which  follow,  each  captioned  and  properly  signed,  conclude  our 
series  of  exhibitor  written  articles  on  admissions.  These  articles  have  proved 
to  be  of  great  interest  to  all  exhibitors  and  of  untold  value  in  shaping  their  own 
policies  to  many.  The  News  wishes  to  express  it's  thanks  to  those  who  have  con- 
tributed and  to  announce  that  another  special  series  on  a  subject  of  interest  is  being 
planned  for  the  near  future. 

For  this  page  next  week  we  will  publish  a  compilation  of  the  important  data 
contained  in  the  series  just  closing,  such  as  the  average  price  of  admission,  the 
percentage  of  increase,  etc.  In  other  words  we  will  boil  down  for  you  the  facts 
as  they  appeared  from  week  to  week. 

Reports  Big  Advance 

IN  your  letter  you  ask  if  films  ha\e  ad- 
vanced. To  this  question  I  will  state 
that  during  the  past  six  months  film  rental 
has  advanced  50  per  cent  and  in  many 
cases  100  per  cent. 

Regarding  admission  prices  will  state  that 
now  we  are  getting  30  cents  for  eveniiii;- 
and  20  cents  for  matinee,  tax  included. 
Reserved  loges  for  evening  at  50  cents. 
We  are  not  at  this  time  planning  on  an 
increase  of  admission,  as  we  believed  our 
price  in  accordance  with  rental  at  the 
opening  of  the  Des  Moines  only  several 
months  ago. 

Trusting  that  I  have  given  you  the  in- 
formation desired  and  with  best  personal 
wishes. 

Yours  truly, 

A.  G.  Stolte, 
Manager  Des  Moines  Theatre,  Des  Moines, 
loiva. 

Lick  Is  Standing  Pat 

WE  have  j-ours  of  recent  date,  and  re- 
garding the  advance  in  prices  beg 
to  advise  that  we  have  put  same  off  just 
as  long  as  we  think  we  possibly  can.  Un- 
dotibtedly  the  price  of  films  has  already 
materially  increased  and  with  the  general 
increase  in  the  price  of  everj-thing  else  we 
presume  they  are  entitled  to  more  money, 
consequentl}'  the  increased  admission  is 
necessarj'. 

At  the  present  time  our  prices  are  lOc, 
15c.  and  20c.,  as  we  have  a  three-flcor 
house.  If  we  advance  our  prices  we  will 
only  advance  the  price  of  ilic  lower  floor, 
making  it  25c. 

Yours  ACry  truly, 

C.  A.  Lici-c, 
Manager  AVtf  Theatre,  Fort  Sniilli,  Ark. 

"  Classified  Pictures  " 

endeavor  lo  give  you  an  idea  of 
the  reasons  that  prevail  here  to  war- 
rant the  increase.  Our  regular  admission 
in  the  Rialto  is  25c.,  including  the  tax ; 
this  was  an  increase  of  two  cents  over 
and  above  the  old  price,  and  was  put  into 
effect  to  cover  a  standard  price  for  all  pic- 
tures shown  in  this  house  —  in  other  words 
we  do  not  raise  admissions  in  the  Rialto. 


F.  J.  Myriek 

Oil  account  of  high  rentals  we  are  forced 
to  put  all  of  the  big  pictures  in  the  page 
at  a  price  of  33c.,  including  tax;  this  nets 
us  a  fair  profit  on  some  pictures  and  on 
others  it  does  not,  therefore  this  angle  is 
still  a  gamble,  although  the  public  will 
turn  out  in  greater  numbers  to  see  a  pic- 
ture at  33c.  than  it  will  to  see  the  same 
picture  at  25c.,  so  there  you  are.  I  say 
let's  have  "  Classified  Pictures  "  and  if  the 
public  is  educated  to  them  it  will  help  to 
solve  the  price  problem. 

H.  L.  Percy, 
Manager  Rialto  and  Page  Theatres,  Med- 
ford.  Oreg. 


How  Butte  Sees  It 

REPLYING  to  \onr  kind  favor  un 
date  of  September  13th,  relative 
advance  in  admission  prices,  beg  to  advi' 
that  I,  for  one  am  not  in  favor  of  advance 
prices  and  am  endeavoring  to  hold  our 
prices  where  the}-  will  be  in  reach  of  even 
person  in  our  city.  1 
The  film  question  is  one  which  I  feel  if 
bound  to  be  a  serious  drawback  in  the  com- 
ing twelve  months,  inasmuch  as  most  of 
the  producers  have  gone  out  with  the  in- 
tention of  getting  more  for  productions 
which  have  not  maintained  the  same  stand- 
ard as  thej'  have  the  past  season.  This, 
of  course,  does  not  include  every  pro- 
ducer, but  the  majority  of  same. 

The  standard  of  pictures  must  eventu- 
ally be  of  a  higher  type,  that  is  of  a  better 
educational  and  amusement  value.  How- 
ever, it  has  been  the  policy  of  the  dis- 
tributing organizations  to  get  them  out 
regardless  to  quality. 

I  will  admit  this  picture  has  a  wonderful 
title,  and  if  properly  exploited  will  do  a 
tremendous  business  on  account  of  its  ad- 
vertising possibilities. 

Any  good  showman  knows  that  this  line 
of  conversation  is  plain,  unadulterated 
bunk.  When  wc  step  out'  and  say  to  our 
people  we  have  a  real  show,  we  must  back 
it  up.  otherwise  the  box  office  will  suffer 
considerably. 

The  picture  business,  like  ever\-thing 
else  in  this  country-,  is  on  a  side  track 
and  steaming  ahead  sixty  miles  per  hour. 
If  we  are  not  careful  we  are  going  to  ha\  i 
a  wreck,  consequently  sound  business  judg- 
ment and  quality  pictures  are  the  ultimate 
salvation  of  our  game,  and  theatres  must 
become  standardized  if  they  are  looking 
to  the  future. 

With  best  wishes  to  you  and  the  News, 
'lelieve  me  to  be 

Sincerely  >-oars, 

Ri.\LTO  The.\tre. 
By  E.  T.  Myrick,  Butte.  Mont. 


Washington  Manager  Has  Good 
Exploitation  Idea  for  Serial 

MT.  CLINE,  one  of  the  largest  theatre^ 
•    owners  in  Aberdeen,  Washington,* 
is  the  author  of  a  new  idea  for  the  ex- 
ploitation of  the  serial  feature,  "  The  Trail 
of  the  Octopus." 

Mr.  Cline  states  that  he  interested  the 
various  commercial  men  in  his  town  to 
the  extent  of  donating  various  articles  to 
be  given  in  connection  with  the  showing 
of  the  serial  in  exchange  for  advertising 
their  wares  would  receive  on  the  screen. 

Mr.  Cline  states  that  among  the  articles 
donated  iby  the  merchants  of  Aberdeen 
are  a  victrola,  wrist  watch,  bicycle  and 
rocker. 


P  c  c  c  III  b  c  r    I  J  ,  1919 


I  l^xliibitor  Service  ) 


4249 


IT'S  A  BHAIt 
ADDED  ATTRACTIONS— A  News  Weekly 
BlUSIC  PROOBAM 

R«der«0  oQ  the  D<n«  WarUUer  I  nit  Orchestra. 
1.  Overture  "II  TrofBtorr"  2.   ln*imin«liUl  Sons  "The  Vkmp'* 
Emcat  HoDt  at  tho  or^ma  rn>m  2  SO  to  4:30  «nd  7  to  rlmtBtC. 
Arthur  Cltatom  ml  Lho  orcan  from  1  to  2:30  and  4:80  to  7. 
Shun*  SLarU  I — 8     g     T — P 

SUPERB/^ 


WK  call  this  small,  two  columns  by  six 
inch  display  on  "A\'hcn  Bearcat  Wcni 
Dry"  rather  clever.    The  Superba  (San 
Diego,  Cal.),  does  some  very  good  ad- 
t  rtising  but   rarely  have  we   seen  any- 
liing  which  in  the  space  purchased  that 
itcd  better  than  this. 

There  is  only  one  suggestion,  we  might 
nakc  about  this  display  and  that  is  that 
he  style  of  advertising  would  suggest  a 
luimorous  subject  and  we  don't  think  this 
-iibjcct  is  comedy.  However,  that  in 
itself  isn't  such  an  advertising  sin,  since 
this  is  a  case  of  selling  a  production  on  it's 
title  alone  no  star  being  featured. 

This  isn't  a  hard  ad.  for  even  the 
amateur  artist  to  attempt.  If  you  have 
been  going  to  see  what  you  could  do  with 
the  hand  drawn  idea,  this  is  a  good  mode! 
for  vour  first  trial. 


Re  (jdod  but  don't  be  too  easy. 


THE  TOM  MOORE  exploitation  of 
"  The  Mystery  of  the  Yellow  Room  " 
at  his  Washington  Rialto  theatre  was  fully 
explained  in  a  story  on  these  pages  some 
two  weeks  ago.  Here  is  one  of  the  teaser 
advertisement.^  used  by  Moore  prior  to  the 
opening  and  which  aroused  a  lot  of  curi- 
osit>-  in  the  Capital  city. 


I  / 


WHATTHI 
KlJCl  IS 


OF 


Your   Id  ea   ana  v^urs 


If  wc  had  been  called  upon  to  pass 
judgment  on  this  display  prior  to  the 
opening  date  of  the  Chautard  feature  at 
ihc  Rialto,  we  would  not  ha\c  enthused 
over  much  about  it  but  since  it  has  been 
proven  that  this  and  other  displays  like  it, 
were  effective  we  must  give  the  sample 
shown  full  credit  for  being  good  adver- 
tising. 

So  much  lor  foresight  compared  to 
"  hind  sight."  In  size  this  was  only  two 
columns  by  three  inches.  .\  number  like 
it  were  used  in  the  same  paper. 


Don't  do  things  just  because  other  f^eople 
do  them. 

F^OR  all  that  the  picture  version  of 
"  Evangeline  "  was  such  a  noteworthy 
production,  one  must  recognize  that  writ- 
ing a  display  to  ad\crtise  it,  one  which 
isn't  the  formula  stuff  of  "  adapted  from 


the  famous  Longfellow  poem  of  the  same 
name,"  is  a  pretty  hard  job.  Everyone 
knows  the  stor\-  and  there  was  nothing  t<. 
lie  told. 

Gift's  theatre  of  Cinciiniati  has  gotten 
around  this  exploitation  difficulty  by  having 
it's  artist  draw  the  picture  of  a  book  and  on 
the  covers  of  that  bill  the  attraction.  The 
result  is  an  attractive  display  which  is  to 
lie  highly  complimented. 

In  size  this  was  three  columns  by  sc\c!i 
inches. 


Jl'hot  man  has  done  H'onian  thinks  she 
is  qualtficd  to  improve  upon. 


THE  Orpheum  has  adopted  the  correct 
angle  for  ad\erlising  Kritherine  Mc- 
i)onald  in  "  The  Thinidcrlx  lt  "  and  in  addi- 
tion has  secured  some  mighty  good  two- 
crlor  printing.  The  jagged  line  across  the 
display,  suggestive  of  the  lightning  flash, 
was  in  red  and  the  rosebud  in  red  shaded 
with  black,  the  result  Ijeing  a  most  attrac- 
tive display,  quite  above  what  it  would  be 
if  only  the  one  color  had  been  used. 

In  th?  style  it  is  also  quite  as  commend- 
able.   Starting  out  by  calling  the  star  "  The 


.\mcrican  Beauty  "  the  Orpheiim  ha-^  gi\  en 
its  claim  foundation  by  the  use  of  a  very 
good  face  cut  of  Miss  McDonald.  The 
title  line  is  excellent  as  is  the  selling  talk 
following.  This  is  quite  the  best  "  The 
Thiniderholt "  display  we  have  seen.  In 
vize  it  was  five  columns  by  twelve  inches. 


What  has  become  of  the  u'ise  guy  who 
predicted  the  decline  of  the  motion 
picture' 


THIS  one  by  the  Rivoli,  Denver,  on 
"  The  Isle  of  Conquest "  is  mighty 
artistic  but  we  doubt  if  we  would  have 
made  the  display  quite  so  much  Norma 
Talmadge,  for  all  that  she  is  a  very  popu- 
lar star.  Here  are  seven  different  poses 
of  Miss  Talmadge  and  a  couple  of  them 
don't  look  so  much  like  her. 

W  e  do  think  that  Hyman  is  correct  in 
billing  the  star  above  the  title  but  he  shotild 


WILLIAM  FOX 


□  -  Sy<»\phony  Orchestra  40  soloists  -  _ 


^  WILLIAM  fOX  ISISit,,^ 

'-YomoMiM  7. —  ■  'WiOKUorr 

m'""""    h»  *        Anita  Stewact 

Harry  Morey 


!®lN  Honor's  Web  " 


'■ghe  Gombaf 


4250       (Exhibitor  Service) 


Motion  Picture  News 


Comment  and  Criticism 


have  said  something  about  the  fact  that 
this  is  an  adaptation  of  a  rather  popular 
novel.  That's  what  the  producers  paid  a 
good  round  sum  for  the  picture  rights  for, 
since  they  didn't  get  anything  so  original 
when  it  came  to  actual  plot. 

If  the  Rivoli  had  taken  the  prominent 
members  of  the  rather  large  cast  and  used 
their  faces  in  six  of  the  spaces  which  it  has 
accorded  Miss  Talmadge  it  would  have 
been  better  according  to  our  idea.  This 
display  has  cost  a  lot  of  time  in  framing 
and  possesses  a  lot  of  originality.  In  de- 
sign it  is  more  than  noteworthy.  In  selling 
value  we  don't  think  so  well  of  it.  The 
display  in  it's  original  was  three  columns 
by  ten  inches  including  the  "  sign  board  " 
part  at  the  bottom  announcing  the  Isis  bills. 


Some  men's  wives  are  like  their  sins  — 
sure  to  find  them  out. 


WE  were  of  the  opinion  'hat  McCormick 
had  a  monopoly  on  all  the  good  mo- 
tion picture  advertising  in  Indianapolis, 
which,  however,  is  herewith  proven  to  be 
fallacy  by  this  four  column  twelve-inch 
display  on  "A  Damsel  in  Distress,"  the 
product  of  the  Ohio  Theatre. 

From  cuts  to  selling  talk  this  impresses 
us  as  very  good  work.  Giving  Creighton 
Hale  and  Wm.  H.  Thompson  head  lines 


uneL&pftcG, 

Cm^toTihdle,and\}/mMThompfan  in, 

l\.DAMJtllNDIfn(Ef/ 


I 


along  with  June  Caprice  is  good  judgment. 
Both  players  have  a  following,  especially 
Hale,  who  has  been  signed  by  D.  W.  Grif- 
fith and  can  be  expected  to  blossom  forth 
in  another  "  Broken  Blossoms  "  or  some- 
thing equally  as  artistic. 

We  have  only  one  suggestion  to  make 
and  that  is  that  the  Ohio  didn't  boost  this 
story  to  any  great  extent,  which  it  could 
have  done.  According  to  all  the  "  hard 
boils  "  it  was  a  most  entertaining  picture, 
a  sure  fire  audience  success  that  deserves 
boosting. 


L.  Cash  and  Joe  Rcidy  are  rival  press 
agents.  They'd  make  a  great  partnership 
team  —  Readv  Cash. 


THIS  full  page  display  on  "  Male  and 
Female "  by  the  Parkway  and  New 
Wizard  of  Baltimore  looks  suspiciously 
like  as  it  might  be  a  big  producer's  cut. 
Anyway  this  is  the  way  to  advertise  this 
picture  so  far  as  space  is  concerned.  How- 
ever we  believe  that  the  theatres  might 
have  got  more  for  their  money,  both  in 
artistry  and  in  selling  arguments  in  the 
full  page. 

It  is  certain  that  Meighan  should  be 
mentioned  as  the  "Admirable  Crichton  " 
for  his  wonderful  work  in  "  The  Miracle 
Man  "  has  brought  him  into  unusual  promi- 
nence.    Also  Gloria   Swanson   should  be 


STARTING  TOMORROW 

asd\  "  "  " 


i 


CECIL  B. 


demilles 


PRODUCTION 


wwmM 


Stt  The  Aniwtr  In  Thii  Crtal  Piriui 


given  some  billing.  More  extensive  ex- 
ploitation of  the  spectacle  value  of  the 
offering  is  also  advisable  and  then  too 
Barrie's  fame  is  a  big  selling  angle.  Don't 
forget  these  points  when  you  play  thii 
feature  but  above  all  things  advertise  it  iii 
big  space. 

First  run  houses  report  that  the  feature 
is  breaking  all  records  even  those  of  "  The 
Miracle  Man," 


Tlie  best  sermon  is  the  one  which  goes 
over  our  heads  and  hits  the  other  felloiv. 


IT  is  getting  to  be  quite  the  fashion  to 
bill  the  better  two-reel  comedies,  espe- 
cially the  Mack  Scnnett  specials  which  have 
come  through  in  the  past  month  or  so, 
above  the  five-reel  production. 

Sid  Grauman  started  this  for  "  Salome 
vs.  Shenandoah "  and  he  has  been  quite 
widely  followed  by  many  theatres,  among 
which  is  the  Palace  of  Wichita,  Kansas 
sponsor  for  this  three-column  fifteen  inch 
displa>'. 

In  fact,  if  we  remember  correctly,  this  is 
almost  a  replica  of  the  Grauman  ad  so  far 
as  the  cut  used  illustrating  the  comedy  title 
is  concerned.  Anyway  it  is  good  and  gets 
instant  attention.  For  selling  talk  the  Pal- 
ace has  used  a  personal  letter  idea,  the 
writer  purporting  to  be  Ben  Turpin.  We 


NOW! 


sort  of  doubt  if  the  name  Turpin  means  so 
much  to  the  fans  but  the  Palac  e  has  iden- 
tified him  by  reference  to  his  eyes  and 
therefore  this  may  be  considered  good  staff. 
A  bit  long  and  with  no  particular  selling 
argument  for  the  two  p'ctures  advanced, 
but  at  least  interesting. 

We  sort  of  think  that  if  we  had  been 
going  to  frame  this  one  ihat  we  would  have 
used  some  selling  talk  which  would  em- 
f^iasizc  the  fact  that  this  is  an  all  comedy 

'1,  with  laughs  galore,  with  some  mention 
on  the  Bryant  \Vashburn  offering  of  the 
author  ar.d  the  fact  that  it  is  an  adaptation 
of  a  well-known  play.  Bradhurst's  name 
means  quite  a  lot.  However,  }ou  can  gam- 
lile  that  this  ad  sold  "  Salome  vs.  Shenan- 
doah "  and  perhaps  that  was  enough. 


Being  contented  with  what  we  haze 
isn't  so  hard —  It's  what  we  haven't  which 
worries. 


TT  ERE  is  a  S.  L.  Rathapfel  display  on 
his  first  bill  as  managing  director  of 
the  California  theatre,  Los  Angeles,  a  mid 
week  ad  on  "Almost  a  Husband."  It  is 
interesting  to  note  that  it  is  a  modest  little 
two-cplumn,  five-inch  display,  with  a  quite 
Mew  York  style  of  advertising  pictures 
tinge  about  it.  Rathapfel  is  giving  the  In- 
ternational pictures  which  show  the  sink- 
ing of  ships  by  German  U-boats,  a  special 
boost  which  well  he  may.  We  were  sur- 
prised to  see  these  strips  a  part  of  the  cur- 


December    75,    i  Q  1  Q 


(Exhibitor  Service)  4251 


4 


How  Exhibitors  Advertise 


Mow 


PU;iag 


WILL  ROGERS 
•ALMOST  a"  HUSBAND' 


HAROLD  LLOYD 


rf^fVZS?^—\'\"\2  ^oTz^i.  T*l      ft,  TilS.  »:IS. 

EXTRA  SPECIAL! 

Exclusive  lotematiooal  Picturn  of  Actu&l  Torpedoinf  of 
Merchant  Ve«»eU  by  Germali  Subnunnet. 


rent  c\cnts  numbers  at  the  Broadway 
houses  with  no  special  mention  made  o£ 
ihem  on  the  program  or  no  special  billing 
in  the  advertising.  To  our  mind  any  the- 
atre has  a  right  to  call  these  strips  a  real 
feature.  We  saw  a  Metropolitan  audience 
at  two  theatres  sit  spell  bound  as  the  pic- 
tures were  projected  without  music.  A 
drop  of  a  pin  could  have  been  heard  and 
when  one  big  ship  turned  over  and  raised 
it's  prow  high  out  of  the  water  before  the 
final  plunge,  a  shiver  and  a  gasp  went  over 
the  house  that  no  drama,  no  matter  how 
gripping,  could  have  secured  from  so  so- 
phisticated an  audience. 


Another  flood  of  "heart"  titles  for 
pictures  is  icith  us. 


WELL,  release  dates  are  getting  so  they 
Qcn't  mean  much.  Here  is  a  display, 
a  nice  one  too,  five  columns  by  12  inche>, 
which  was  published  in  the  Jacksonville 
Times  Union  of  November  16th  and  as 
yet  we  in  Xcw  York  haven't  seen  the  film. 

As  for  the  display  itself,  this  one  on 
"The  Invisible  Bond"  has  only  our  high- 
est praise.  The  Arcade  ad  man  has  played 
up  Miss  Castle  for  the  things  for  which 
she  is  famous,  said  a  little  about  the  title  of 
the  picture  and  then  jumped  to  Fatty  Ar- 
buckle,  ending  up  with  orchestra  and  small 
numbers  mention. 

It  is  getting  so  we  look  over  every  issue 
of  this  same  Times-Union  for  specimens 
of  good  displays  and  we  usually  find  them. 
Some  day  we  are  going  to  take  time  to 


write  down  to  Jacksonville  and  find  out 
what  the  chap's  name  is  who  writes  them. 
Then  ma\be  we'll  get  acquainted  by  mail  — 
seeing  that  there  is  no  possibility  of  our 
spending  the  winter  in  Florida,  at  least  so 
long  as  newspapermen's  salaries  remain 
where  ihey  are. 


A  lot  of  }nales  and  females  ivant  to  see 
'Male  and  Female." 


PRIXTF,D  in  yellow,  green  with  blended 
colorings,  this  big  full-page  display  in 
length  of  the  Circle's,  Indianapolis,  was  a 
handsome  thing,  possessing  almost  the 
qualities  of  a  painting  and  more  than  the 
average  photogravure  picture.  Mr.  Mc- 
CormicK  chose  a  scene  still  from  the  play 


M-eircle 


for  his  cut,  that  of  where  the  "Chink'' 
carries  his  goddess  back  to  the  loft  after 
her  death  at  the  hands  of  her  father.  It 
is  a  good  selection.  Nothing  could  have 
been  more  suitable.  When  it  came  to  sell- 
ing taiK.,  however,  McCormick  has  chosen 
to  quote  Amy  Leslie  in  the  Chicago  Daily 
News,  when  he  himself  is  capable  of  writ- 
ing better  selling  arguments,  Miss  Leslie 
has  used  a  lot  of  nice  sounding  phrases  but 
which  do  not  say  very  much  about  the 
picture  considering  the  number  of  adjec- 
ti\es  she  has  utilized  to  tell  people  that 
"  Broken  Blossoms  "  is  good.  Frankly  we 
prefer  McCormick  to  Leslie  when  it  comes 
to  saying  sometliing    Also  we  think  his 


name  would  mean  more  to  Indianapolis  if 
he  cared  to  write  over  his  signature. 
Please,  Mr.  McCormicK,  gi\  e  us  what  "Mis- 
ter Smith  says:"  instead  of  what  Miss 
Leslie  says,  in  the  future. 

The  only  "bird"  talked  about  last  week 
in  film  circles  'ivas  the  turkey. 


THIS  half  page  on  "  The  Girl  from  Out- 
side "  is  one  we  couldn't  find  room 
for  in  R.  E.  Pritchard's  two-page  story  last 
week,  so  we  are  using  it  here.  You  will 
note  that  Pritchard  says,  "  six  men  loved  " 
and  then  he  shows  the  five  "  wags."  Mis- 
take? No.  Six  men  did  lo\  e  her  and  she 
married  one  of  them  but  not  a  "  wag." 
There  was  an  object  in  view  in  this  an- 
nouncement \)f  the  sixth  man.  Every  per- 
son read  "  six  "  and  then  saw  five  face  cuts. 
He  thought  Pritchard  had  made  a  mistake 
and  curiosity  was  aroused  and  the  person 
half  sold.  The  captions  used  arc  from  the 
ep'gramic  titles  of  the  film.  The  selling 
talk  is  again  Pritchard's  first  class  stuff 
written  in  a  style  that  should  convince  any- 
one that  here  was  a  picture  worth  seeing. 
Further  discussion  of  this  display  is  un- 
necessary. It  is  good.  The  best  we  have 
seen  on  this  picture.  You  can  not  do  bet- 
ter than  to  save  it  as  a  model  for  your 
own  display  when  you  play  this  picture. 


ymsiNC  <^KW<fm  CM 

SOCMEN 


4252        (Exhibitor  Service) 


Motion   Picture  News 


Looking    Over    the  Ads 


story  value  of  the  offering.  A  very  good 
head  cut  of  Miss  Stewart  serves  to  help 
dress  the  display  and  give  it  proper  bal- 
ance with  the  top  portion  portraying  the 
star  in  her  "  mind  the  paint "  role.  The 
use  of  the  bill  board  with  the  pot  of  paint 
and  the  brushes  before  it  and  the  paint 


"VT'OU  will  have  to  use  your  own  judg- 
-«-  ment  about  calling  this  one  by  the 
Plaza  good  or  bad.  It  certainly  looked 
very  nice  on  the  page,  showing  up  splen- 
didly because  of  its  iminense  white  space, 
but  there  rises  a  question  of  whether  or  not 
some  of  this  space  wasn't  wasted  since 
there  is  so  very  little  selling  argument  used. 

At  any  rate  it  is  a  novelty,  and  a  good 
idea  to  keep  about  when  something  hap- 
pens so  you  have  neither  the  time  or  mate- 
rial to  frame  something  more  complicated. 
This  ad  could  be  written,  set  up  and  printed 
in  fifteen  minutes.  Keep  it  for  a  model  to 
use  some  day  when  you  get  stuck. 


dripping  letters,  for  a  background  for  the 
title  lines,  is  especially  good. 

■  Alhambra  lists  the  cast,  something 
which  we  think  is  a  useless  waste  of  space 
in  most  cases  and  this  is  one  of  them. 

cntion  of  Conway  Tearle  as  leading  man 
would  be  quite  sui?icient. 


Fortune  smiles  on  the  purveyor  of  good 
pictures!' 


WILLIAM  FOX  RIVOLI 

NO  TODAV 


Just  because  business  is  extra  good  don't 
buy  a  balloon.  Keep  your  profits  for  the 
rainy  day.   

<  <"]\/T[ND  The  Paint  Girl  "  received  good 
■LVl  newspaper  display  at  the  hands  of 
the  Alhambra,  Milwaukee,  as  this  display 
testifies,  a  full  page  in  depth  by  four  col- 
ums  wide  ad  in  the  Milwaukee  Journal. 

The  Alhambra  ad  man  has  rightly  put 
most  of  his  eggs  in  one  basket,  that  of  the 
star's  name  and  the  title.  What  selling 
talk  he  has  used  refers  principally  to  the 
Pinero  name  and  does  not  dwell  on  the 


HERE  is  one  of  Edward  L.  Hyman's 
nice  artistic  little  displays,  a  two-col- 
umn by  four-inch  ad  on  "  Fair  and 
Warmer."  The  managing  director  of  the 
Rivoli  (Denver)  has  used  a  scene  still  of 
the  big  merriment  scene  in  the  film  for  his 
scene  cut,  given  his  figures  a  background  in 
perspective  and  said :  "  Mary  AUison  in 
'  Fair  and  Warmer,' "  with  some  appro- 
priate selling  talk.  That  is  about  all  that 
can  be  done  in  this  small  space  and  crowd- 
ing would  be  fatal  to  this  hand  drawn  dis- 
play. 


The  man  who  attends  his  own  affairs 
rarely  has  time  to  laugh  at  the  mistakes 
of  others. 


A display  on  "  The  Better  Half "  is  a 
little  old  so  far  as  selecting  it  for 
these  pages,  considering  the  release  date,  is 
concerned,  but  this  one  only  goes  to  prove 
that  release  dates  don't  mean  so  much 
nowadays,  the  Palace  of  Wachita,  Kansas, 
being  a  house  which  usually  plays  "  em 
off  the  bat." 

We  consider  this  display  pretty  good 
stuff.  The  use  of  a  good  cut  of  Zazu 
Pitts  as  has  been  done  here,  is  especially 
to  be  recommended.  This  actress  has  an 
appeal  that  makes  itself  felt  even  through 
the  medium  of  a  printed  likeness. 

In  advertising  "  Uncle  Tom  Without  a 
Cabin "  w-e  would  have  given  this  offer- 
ing a  little  more  billing.  Even  might  have 
given  it  the  best  of  the  argument  in  selling 
talk. 


mm, 

ZflSU  PITTS  'j 

FLORENCE  VIDOR 


It  App«4l»— 
Lik«  «  Td«  of  Tni*  Lovt. 

It  EnlvrUint— 

Like  m.  Story  You  Wknt 
to  HcftT  Agkin. 

It  Iiupir«* — 

Like  ft  Burtt  of  Gloriou* 

Mack.  ^ 

•  Bennett's 
Latest 


WITHOUT 
.  CABIN' 


The  Firat  CroM-Eyed  Uncle  Tom 
In  Captivity — 

"IT'S  A  POSITIVE  Sr^EAM" 


Some  people  are  not  content  with  wast- 
ing their  own  time. 


A  great  command  of  language  enables 
one  to  keep  still. 


December   is,    ^  9  ^  9 


(Equipment  Service)  -^-^^ 


Fisher   and    his   Motto  Wins 
Again 

<  <  XT  EVER  do  a  good  thing  wrong  "  is  the 
motto  of  George  Fisher  manager 
I  Tom  Sax's  Alhaml)ra  Theatre  in  Mil- 
waukee. And  what  a  chance  he  had  to 
l>rove  this  —  a  good  theatre  and  a  good 
picture.  Fisher  put  in  a  high  class  lobby 
display  that  made  all  others  "  fade-out " 
when  he  played  "  Blind  Husbands "  two 
weeks  ago. 

He  ga\e  his  poster  artist  orders  to  do  his 
best  —  get  out  some  real  high  class  one- 
sheet  posters  of  original  design.  Then  he 
gave  instructions  to  put  the  title  up  in 
hghts  on  the  marquee.  And  last  but  not 
least  the  stage  setting.  The  Alhambra  has 
a  good  stage  for  especially  designed  set- 
tings and  the  wonderful  scenes  in  the  prc- 
ductjon  gave  Fisher  the  opportunity  to  beat 
his  best  effort  in  stage  settings  The  scene 
was  the  top  of  the  high  mountain  shown 
in  the  production  and  was  the  spot  marked 
by  a  post  where  a  man  had  paid  the  price 
for  interfering  with  another  man's  wife. 
Fisher  had  the  audience  clamoring  for  the 
picture  soon  after  this  scene  was  shown. 

There  is  no  need  to  detail  further,  the 
accompanying  lobby  photograph  with  the 
lines  of  people  is  proof  of  this  effort. 
Newspaper  advertising  aided  the  manager 
in  drawing  the  crowd  and  he  didn't  use  it 
sparingly.  "  Blind  Husbands "  is  a  pro- 
duction according  to  Fisher  that  draws  with 
only  a  little  exploitation.  "'  But  make  your 
exploitation  high-class "  he  adds. 


With  First  Run  Theatres 
on 

Pages  4262  and  4263 


The  zt'oy  George  Fischer,  manager  of  the  Alhambra  theatre,  Milwaukee,  advertised 
"Blind  Husbands  "  and  the  result  of  his  efforts 


Lising  The  Classified 

To 

\  NEW  idea  in  newspaper  advertising 
lor  motion  pictures  has  just  been 
tried  out  by  the  New  Grand  Central  Th« 
atre  in  St.  Louis,  with  results  which  prob- 
ably will  cause  it  to  be  added  to  the  regular 
advertising  schedule  of  the  show-honse.  It 
is  the  use  of  the  specialized  want  columns 
for  short  lengths  of  the  "  teaser  type." 


Stage  setting  used  by  Manager  Fischer  of 

of  "Blind 


the  Alhambra,  Mih^aukee  for  the  shou-ing 
Husbands  " 


Columns 

Advertise  A  Picture 

Constance  Talmadge  in  "A  Tempera- 
mental Wife"  is  the  attraction  which  sug- 
gested this  type  of  advertising  to  William 
Sievers  of  the  New  Grand  Central. 
Among  those  which  were  used  extensively 
in  connection  with  attraction  were  the  fol- 
lowing : 

"Information  Wanted  As  To  What 
Constitutes  Temperament  In  A  Wife," 
■'  To  Exchange — A  Temperamental  Wife  " 
■'  Wanted — A  Temperamental  Wife."  "  Per- 
sonal P.  B.  P.  Is  Your  Wife  Tempera- 
mental?   N.  G.  C,"  etc. 

None  of  the  classified  columns  in  any  of 
the  newspapers  were  overlooked,  and  ap- 
propriate lines  were  written  for  each.  For 
seven  days  prior  to  the  opening  it  was  im- 
possible to  read  the  classified  sections  with- 
out encountering  one  of  the  "  teasers." 

Bill  boards  and  straight  advertising 
space  were  used  to  back  up  the  "teasers." 
The  newspaper  advertisements  were  unique, 
most  of  them  being  in  the  form  of  verse. 
Among  them  was  the  following: 
"  A  peppy  play  about  wives  and  stenogs. 

Teaches  girls  not  to  throw  their  pearls 
before  hogs. 

Prov  es  the -way  to  win  a  wife  is  to  wait. 

And  the  way  to  hold  hubby  —  just  make  a 
date 

With  some  other  innocuous  male." 

Each  advertisement  carried  at  the  bot- 
tom a  brief  synopsis  of  the  story  told  in 
the  picture,  an  item  which  connected  it 
closely  with  every  line  of  the  "teasers" 
which  had  been  used. 

The  drawing  power  of  such  a  campaigii 
got  a  severe  test  for  "A  TemperamentaJ 
Wife "  opened  a  seven  days  run  at  the 
New  Grand  Central  with  wcathec  laesi 
described  as  "  pouring  rain." 


4254       (Exhibitor  Service) 


Motion  Picture  News 


These  are  not  depositors  engaged  in  a  "run"  on  ihe  bank  but  patrons  of  the  Siipcrba 
theatre,  Raleigh,  N.  C.j  waiting  to  pass  Manager  Allen  their  admission  money 

Bank  in  Lobby  of  the  Superba  Proves 

a  Boon  for  Exploitation  Purposes 


ONE  day  a  chap  lilew  into  the  office  look- 
ing for  achice  on  an  idea  he  had  in 
his  nut  about  constructing  a  theatre.  What 
he  wanted  to  know  was  what  we  thought 
of  a  theatre  built  back  of  a  candy  store 
with  aisles  down  each  side  similar  to  those 
which  lead  you  in  and  out  of  a  cafeteria. 
He  was  going  to  build  a  house  where  the 
street  frontage  property  was  pretty  expen- 
sive and  he  wanted  to  divide  his  investment 
expense  some  way.  •  We  told  him  that  in 
the  size  town  in  which  he  proposed  build- 
ing that  the  idea  listened  pretty  well,  never 
thinking  that  there  existed  a  theatre  sim- 
ilarly constructed.  However,  this  seems 
to  be  a  fact  only  the  candy  store  in  this 
instance  is  a  bank. 

The  Superba  Theatre,  Raleigh,  N.  C,  is 
the  house  to  which  we  refer,  having  a  full- 
fledged  bank  located  in  the  lobby;. 

According  to  R.  G.  Allen,  owner  and 
proprietor,  there  was  no  intention  of  mak- 
ing it  appear  that  the  theatre  was  so  pros- 
perous a  bank  was  needed  for  its  receipts. 
It  happened  through  circumstances. 

When  the  theatre  was  constructed,  it 
was  either  a  case  of  dismantling  the  banlc 
or  leaving  it  in  the  lobby. 

"Leave  it  in  the  lobby,"  said  Mr.  Allen, 
"some  day  I'll  run  across  a  picture  that 
will  call  for  exploitation  with  the  use  of  a 
bank  for  local  color." 

The  words  of  the  theatre  owner  proved 
to  be  more  truth  than  wit.  It  wasn't  long 
before  "Her  Kingdom  of  Dreams,"  star- 
ring Anita  Stewart,  was  booked  at  the 
Superba.  Mr.  Allen  got  a  glimpse  of  the 
picture  and  noted  that  most  of  the  action 
took  place  in  a  l)ank.    He  gave  a  whoop  of 


delight  and  based  his  exploUation  upon  this 
thought. 

"This  strange  combination  of  circum- 
stances was  ideal  for  me,"  he  states.  "The 
people  of  Raleigh  seemed  to  get  right  into 
the  idea  and  after  I  counted  up  the  re- 
ceipts I  -was  really  glad  the  bank  was  so 
handy." 

As  a  matter  of  proof  Air.  Allen  had  a 
shot  of  the  crowd  that  showed  up  early 
one  morning  to  witness  "Her  Kingdom  of 
Dreams."  The  other  illustration  demon- 
strates the  plan  upon  which  the  bank  and 
the  theatre  cooperate  to  save  store-display 
space  in  the  growing  city  of  Raleigh. 


Ben  not  Nick  Carter  Responsible 
 foi^this  Story 

Tl^  E  recently  sent  out  a  S.  0.  S.  to  small 
»  '  town  exhibitors  for  exploitation 
ideas  to  which  call  E.  Ben  Carter,  manager 
of  the  Electric  Theatre,  Bowning,  Missouri, 
Has  hstened  and  then  hastened  to  our  aid 
with  the  following  stunt,  which  we  can 
oflicially  label  as  O.  K.  stuff. 

When  Mr.  Carter  played  "  For  Hus- 
bands Only  "  featuring  Mildred  Harris,  he 
mailed  a  type  written  letter,  suggestive  of 
the  feminine  sex,  to  Browning  benedicts 
under  a  date  line  from  Kansas  City,  on 
which  the  following  was  inscribed: 
Dear  Sir: 

You  will  be  surprised  when  you  receive 
this  letter,  but  you'll  know  the  meaning  of 
It  in  a  few  days,  because  I  am  coming  to 
Browning  for  your  own  Special  Benefit  and 
believe  me,  it's  going  to  cost  you  some- 
thing too.  The  last  time  you  saw  my  hus- 
ijand  it  cost  you  something,  but  you  were 
only  too  glad  to  pay  it.  Now  it's  my  time. 
I  intended  to  come  to  Browning  about  a 
month  ago,  but  missed  my  train  and  had  to 
put  it  off.  Can  you  arrange  to  see  me 
about  8  p.  M.  next  Wednesday? 

If  not,  I'll  look  jou  up. 

Yours  truly, 

AIILDRED. 

What  happened  will  be  inferred  by  read 
ing  what  Mr.  Carter  said  in  describing  his 
stunt. 

"They  were  addressed  in  woman's  hand- 
writing, with  green  ink  and  stamped  with 
perfectly  good  two-cent  stamps. 

"  There  were  some  wild  women  around 
here  for  a  few  days.  Some  of  them  were 
just  preparing  to  start  proceedings  for  a 
divorce  when  they  got  wise  to  the  fact  that 
it  was  an  advertisement  from  the  Electric 
Theatre.  Everyone  took  the  joke  in  a  good 
humor,  as  far  as  I  know.  Now,  they  call 
me  Mildred.  I  have  some  more  Mildred 
Harris  pictures  booked  and  they'll  all  get 
a  message  from  Mildred  in  advance  of  each 
showing. 

"  If  this  will  be  of  any  assistance  to  other 
small  town  exhibitors,  in  your  estimation, 
all  well  and  good,  if  not,  no  harm  done." 


"A/a/e  and  Female"  Sets  Nen^ 
Record  at  Rivoli 

•p\E  MILLE'S  "Male  and  Female" 
^  playing  week  of  November  23,  at 
the  Rivoli  theatre.  New  York,  has  broken 
the  record  of  the  house,  previouslv  held 
by  "  The  Miracle  Man "  by  10,000  admis- 
sions and  set  what  can  be  called  the  abso- 
lute maximum  business  for  the  theatre  for 
any  week,  since  at  no  performance  since 
the  opening  matinee,  Sunday,  November 
23,  has  there  been  a  single  seat  vacant  or 
any  standing  room  available. 

This  record  was  hinted  at  by  the  writer 
in  last  week's  issue,  in  a  comment  on  the 
unusual  matinee  business  at  the  show  he 
attended.  The  record  mentioned  and  those 
established  at  all  the  houses  from  which 
we  have  so  far  had  reports  is  indicative 
of  what  a  "  clean-UD "  the  feature  is  to 
be.  Playing  at  two  houses,  day  and  date, 
in  Denver,  the  Princess  and  Rialto,  the 
production  did  capacity  for  a  full  week 
and  probably  will  be  brought  back. 


/)  c  c  e  111  h  c  r    /  ? 


7  p  /  9 


(Exhibitor  Service)  4255 


Judging  the  Value  of  Big  Exploi- 
tation 

BOX-OFFICK  proof  that  every  cent  an 
cxhiliitor  spends  in  the  cause  of  ex- 
ploitation returns  to  him  in  proportionately 
bigger  protits  has  been  demonstrated  in 
IJoston  and  vicinity  by  a  number  of  theatre- 
managers,  each  of  them  under  a  serious  ex- 
hibitor handicap. 

The  facts  herein  told  are  neither  the  out- 
come of  a  desire  on  the  part  of  several  ex- 
'  i;  itors  to  make  history  for  the  motion  pic- 
ture industry  tior  a  sudden  outburst  of 
energy  on  the  part  of  a  trade  paper  scribe. 
'l"he  showmen  responsible  for  this  item 
went  about  their  work  in  a  business-like 
manner  with  one  objective  in  view  —  to 
make  money  for  themselves.  As  a  guide  to 
other  exhibitors  their  experience  should  be 
re-assuring  and  encouraging.  It  happens 
as  a  coincidence  that  the  three  exhibitors 
were  confronted  with  the  same  problem, 
of  making  a  profitable  showing  on  ".\uciion 
i  f  Souls,"  starring  Aurora  Mardigaiiian. ' 

The  Waldorf  Theatre  of  Boston,  located 
in  a  mixed  district  of  boarding  and  room- 
ing houses,  manufacturing  establishments 
and  sales  rocms  was  under  no  misappre- 
hension about  the  location  of  the  theatre. 
To  make  good  on  a  1  ig  attraction  that  de- 
nands  a  high  rental  is  the  most  serious 
I>ri)blom  of  this  theatre.  Its  location  de- 
mands that  the  merit  of  an  attraction  draw 
the  Boston  public  away  from  the  line  of 
j'ast  resistance  and  sent  them  forth  on 
trolky  cars  and  other  means  of  inconven- 
ient conveyance. 

L.  B.  Jones,  the  manager  of  the  Waldorl, 
was  finally  induced  to  increase  his  adver- 
tising expenditures,  being  influenced  largely 
by  the  good  results  which  had  attended 
other  theatre's  exploitation  along  similar 
lines.  All  the  Boston  newspapers  carried 
his  display  adv  ertising  and  bill  boards  were 
widely  used.  The  effect  of  the  exploitation 
was  shown  when  the  theatre  was  com- 
pletely sold  out  on  the  first  Monday  de- 
spite the  fact  that  the  seating,  capacity  is 
more  than  3,500. 

Less  than  fifteen  days  later  "Auction  of 
Fouls,"  nlayed  at  the  Scollay  Square  The- 
atre in  Boston.  Again  the  question  of  pro- 
motion was  discussed.  Mr,  ^frGumness, 
manager  of  the  Scolly  Square  House,  w-as 
naturally  alarmcel  at  what  the  cost  of  the 
promotion  matter  would  be.    Gritting  his 


Effective  float  used  for  the  exploitation  of  "Auction  of  Souls 

Olympia  theatre,  Boston 


at  Scollays  Square 


teeth,  he  agreed  to  the  expenditure,  and  in 
-ddition  arranged  an  artistic  float  with  cut- 
outs from  a  24-sheet  to  travel  the  streets 
of  Boston.  Tho  laisre  (■ 
and  the  high-coloring  of  the  paper  gave  a 
startling  life-like  affect. 

To  keep  the  float  constantlj'  on  its  mis- 
sion was  far  from  a  cheap  enterprise. 
In  addition  to  a  liberal  use  of  news- 
paper display  space,  thousands  of  window 
cards  and  heralds,  was  enough  to  frighten 
most  any  exhibitor.  However,  when  re- 
ceipts w'ere  checked  it  w-as  found  that  the 
Scollay  Square  Theatre,  which  has  enjoyed 
some  wonderful  records,  had  broken  all 
existing  box  office  and  attendance  figures, 
had  experienced  the  best  business  in  the 
history  of  the  theatre. 

In  Fall  River,  not  far  away,  exploitation 
expense  came  high  for  Louis  M.  Boas, 
manager  of  the  Empire  Theatre.  Like  in 
a  great  many  other  of  the  smaller  cities 
newspaper  space  is  at  a  premium  and  it 
takes  an  unqualified  exhibit  or  courage  to 
l;ra\  ely  risk  a  heavy  promotion  expense  that 


in  some  cases  is  more  than  his  rental  for 
an  attraction.  Impressing  upon  die  public 
of  Fall  River  that  he  had  an  unusual  pic- 
ture, Mr.  Boas  raised  prices  and  filled  his 
theatre  at  every  performance.  He  declared, 
following  the  end  of  his  run,  that  he  had 
turned  away  more  people  on  account  of 
lack  of  seating  space  than  those  who  had 
seen  the  production. 

It  took  a  great  amount  of  confidr-nce  for 
the  Owl  Theatre  in  Lowell,  and  for  Gor- 
don's Olympia  in  Boston  to  stand  the  cost 
of  a  big  exploitation  expense,  especially  in 
view  of  the  fact  that  other  theatres  had 
run  the  attraction  and  that  a  great  per- 
centage of  the  eligibles  had  seen  the  pic- 
ture. Yet  the  former  theatre  did  a  capacity 
Inisiness  while  the  Olympia  established 
records. 

This  is  ample  proof  and  especially  de- 
sirable at  the  present  time  to  show  that 
exploitation  is  a  profit-making  method  and 
that  where  an  attraction  merits  it,  too  much 
promotion  regardless  of  cost  is  hard  to 
ol)lain. 


Illllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllll^ 

ADVISORY  BOARD,  EXHIBITORS  SERVICE  BUREAU 


Thomas  1).  Pcriero,  Strand  theatre,  Lowell. 

Chas.  H.  Williams.  Strand  theatre.  Providence.  R.  I. 

Harold  B.  Franklin,  .Shea's  Hippodrome,  Buffalo. 

Jack  Kuhn.  Loew's  Stil'min  theatre,  Cleveland. 

George  J.  -Schade,  Schade  theatre,  Sandusky. 

H.  f;.  Horater.  Alhambra  theatre.  Toledo. 

Mark  Gates.  Dayton  theatre.  Dayton,  O. 

S.  Barret  McCormick.  Circle  theatre.  Indianapolis 

Edward  L.  Hyman.  Bialto  and  Isis  theatres.  Denver. 

Theo.  L.  Hays.  New  Garrick  theatre,  .St.  Paul. 

A.  J.  Moeller.  Theatre  de  Luxe.  Detroit. 

Sid  Laurence.  Alhambra  theatre,  Detroit. 

Leo  A.  Landau.  Butterfly  theatre,  Milwaukee. 

C.  Eklfiar  Momand.  Garden  theatre.  Flint,  Mich. 

Charles  C.  Perry.  Strand  theatre.  Minneapolis. 

W.  S.  McLaren.  Majestic  and  Colonial  theatres.  Jackson.  Mich. 

Willard  C.  Patterson.  Criterion  theatre,  Atlanta. 

Chas.  G.  Branham.      A.  Lynch  Ent.,  Atlanta. 

R.  B.  Wilby.  Strand  theatre,  Montgomery.  Ala. 


E.  V.  Richards,  Jr.,  General  Manager,  Saenger  Amusemenc  (>.,  New 

Orleans. 

C.  A.  Lick.  New  theatre.  Fort  Smith,  Ark. 

F.  L.  Newman.  Royal  and  Regent  theitres,  Kansas  City,  Mo. 
Herbert  J.  Thacher,  Strand  theatre,  S^lina,  Kan. 

H.  M.  Thomas.  .Strand  theatre,  Omaha. 

Ralph  Ruffner,  Rialto  theatre.  Butte. 

A.  H.  Hilton.  Paramount  theatre.  Lewiston,  Idaho. 

George  E.  Carpenter,  Paramount  Empress  theatre,  .Salt  Lake. 

Sam  W.  B.  Cohn.  Spokane. 

E.  J.  Myrick.  Liberty  theatre.  Portland.  Ore. 

A.  S.  Kolstad.  Liberty  theatre.  Hood  River,  Ore. 

Paul  Gusdanovic,  Cleveland,  O. 

P.   E.   Noble,   Publicity  Manager,   Liberty  and   Columbia  iheitres, 
Seattle. 

Eugene  H.  Roth,  California  theatre.  San  Francis-Q. 
J.  A.  Partington.  Imperial  theatre.  ,San  Fr:incis<o. 
Sidney  Grauman.  Grauman's  theatre.  Los  .\n'^p'es. 
A.  C.  H.  Chamberlin.  Opera  House.  Madera.  Cal 


iiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'fiiiiiniiiiiiiiiiiiiiiiii^^^^ 


4256         (Exhibitor  Service) 


Motion  Picture  News 


Entrance  to  tlic  Albauihra.  Canton,  Ohio,  (liiy'uig  iJic  "Jinx"  shoxcing 

A  Band  and  Real 

Fo 


Clowns 

r  Exploiting  ^'Jinx 


AMOX'G  the  cxhihitors  who  recognized 
the  exploitation  jjossihilities  of 
"Jinx,"  the  Mahcl  Normand  feature  in 
which  the  effervescent  star  plays  the  part 
of  a  circus  girl,  is  N.  E.  Bernower,  man- 
ager of  the  Alhamhra  Theatre,  Canton, 
Ohio. 

Mr.  Bernower's  advertising  campaign  had 
all  the  elements  which  go  for  complete 
success  atid  cmliraced  every  angle  of  the 
yame. 

It  began  with  cle\erl\-  worded  displa\' 
ads.  well  in  advance  of  the  showing  and 
ended  during  the  run  with  several  unique 
stunts  that  mark  the  Strand  manager  as  a 
live  wire  and  an  expert  showman. 

The  accompan>ing  cuts  will  illustrate 
how  the  lobby  of  the  theatre  was  dressed 
lip  for  the  circus  feature's  engagement,  and 
how  Bernower  went  out  after  Canton's 
stay-at-homes  with  a  band  and  a  crew  of 
"  circus  clowns," 

The  iband  which  Bernower  engaged  for 
his  "  circus  "  was  an  organization  that  is  a 
great  pride  of  a  Canton  high  school.  It 
was  somewhat  small,  eight  pieces  being- 
pressed  into  service  for  the  "  parade,"  but 
what  it  lacked  in  size  it  made  up  in  \o\- 
iime  and  enthusiasm.  The  high  school  boys 
entered  into  the  spirit  of  the  thing  with 
zest  and  there  was  quite  an  argument  as  to 
who  was  to  have  the  honor  of  licin.g  the 
"clowns"  for  the  Bernower  "circus." 

The  four  selected,  "as  will  be  shown  in 
the  cut,  made  up  as  the  real  thing  and 
worked  just  as  hard  and  with  quite  as  much 
effectiveness  as  if  they  had  been  engaged 
by  Ringling's. 

Bernower  also  managed  to  find  four  big 
circus  banners  which  he  hung  up  in  his 
lobby. 


The  band  and  clowns  mounted  the  truck 
shown  in  the  illustration  Saturday  before 
the  show  and  spent  the  best  part  of  the  day 
"  clowning  "  and  "  tooting  their  heads  off  " 
in  the  interest  of  "  Jinx." 

The  Alhambra  has  recently  entered  the 
week-run  houses,  which  is  an  indication 
that  Bernower's  publicit>'  methods  did  not 
begin  and  end  with  the  efforts  he  put  forth 
on  "  Jinx." 


Wineberg  Shows  "Upstairs  and 
Down"  Full  Week 

MANAGER  E.  O.  Wineberg  of  the 
Strand  Theatre,  Buffalo,  X.  Y.,  put 
(ner  an  excellent  exploitation  campaign  for 
his  week's  showing  of  Olive  Thomas  in 
"  Upstairs  and  Down."  Two  weeks  before 
the  opening  the  local  Broadway  Auditorium 
housed  a  big  Hallowe'en  dance  and  Mr. 
Wineberg  arranged  with  promoters  to 
stage  an  Olive  Thomas  fox  trot  as  the  fea- 
ture event  of  the  evening.  To  the  prize 
winners  he  awarded  a  handsome  Olive 
Thomas  loving  cup.  A  week  later  the  big 
Peace  ball  was  held  in  the  same  municipal 
hall  and  again  Mr.  Wineberg  arranged  to 
>tage  another  event,  this  time  an  "  Upstairs 
and  Down,"  dancing  contest  for  which  he 
also  awarded  an  attractive  loving  cup.  In- 
asmuch as  one  of  the  edjtors  of  a  local 
newspaper  was  interested  in  both  of  these 
dancing  events,  the  Strand  received  much 
publicity  gratis. 

There  were  several  window  displays  with 
large  stairs  as  the  central  figure  and  attrac- 
tive signs  drawing  attention  to  the  danc- 
ing contests  and  the  fact  that  "  Upstairs 
and  Down,"  was  coming  to  the  Strand. 
One  of  the  local  music  stores  arranged  a 
big  window  display  and  also  devoted  the 
space  on  a  large  hanging  sign  in  front  of 
the  store,  advertising  the  fact  that  "  Up- 
stairs and  Down,"  was  at  the  Strand  and 
that  the  big  song  hit  of  the  play  was  on 
sale  in  the  store.  Leo  Considine,  one  of 
Buffalo's  talented  vocalists,  through  an  ar- 
rangement with  the  music  store,  sang 
"  Upstairs  and  Down,"  at  each  perform- 
ance and  inasmuch  as  this  was  the  first 
time  that  solists  ever  appeared  at  the 
Strand,  Mr.  Considine  almost  "  stopped  the 
show." 


Here  it  is.  the  ''circus"  which  the  Alhamhra  cniiacjed  for  ext<loitation  of  "  Jin.v 


December   /j,  19^9 


(Exhibitor  Service)  4257 


Famum  Picture  Holds  Up  For 
Week  Run 

ANOTHER  box  office  record  is  reported 
for  the  largest  and  most  beautiful  of 
Akron,  Ohio's  playhouses,  the  Strand,  man- 
aged by  J.  P.  Dunlevy,  in  the  recent  en- 
gagement of  Zane  Gray's  romance  of  the 
West,  "  The  Last  of  the  Duanes  "  in  which 
William  Farnum  is  starred. 

The  engagement  was  for  a  week,  a  new 
policy  for  the  better  pictures  at  the  Strand. 

Manager  Dunlevy  adopted  the  same  type 
of  exploitation  with  "  The  Last  of  the 
Duanes,"  as  he  had  used  with  previous  Far- 
num pictures  —  a  campaign  which  in  each 
case  had  borne  the  stamp  of  success,  dis- 
tinctive cut-outs,  effective  banners,  striking 
posters  and  attractive  photos  were  displayed 
at  points  of  vantage  on  the  exterior  of  the 
theatre  and  in  the  lobby.  This  publicity 
wa.>  supplemented  by  liberal  advertisements 
in  the  newspapers  and  wide  announcement 
through  the  medium  of  the  billboard. 

The  accompanying  cut  will  illustrate  the 
business  the  feature  drew  at  the  Strand. 


Diebel  of  the  Liberty,  Youngstown 
Gives  "Checkers"  Extra 
Exploitation 


V 


-A 

"  The  Last  of  the  Duanes  "  proves  a  record  breaking  atlraction  at  the  Strand  theatre, 

Akron,  Ohio 


A  Publicity  Stunt  Which  Benefits  Pro- 
ducer y  Star,  Newspaper  and  Exhibitor 


CW.  DIEBEL,  manager  of  the  Lib- 
•  erty  Theatre,  Youngstown,  Ohio, 
gave  "Checkers"  his  best  efforts  in  the  way 
of  exploitation  with  gratifying  results. 

Not  a  stone  was  left  unturned  to  let 
Youngstown  know  that  the  racing  picture 
was  to  be  played  at  the  Liberty.    He  deco- 
rated both  the  interior  and  exterior  of  his 
( Contiinti'd  on  fage  4259) 


Three  Views  of  Screen 's  Most  Beautiful  Star — 

Do  You  Know  Her  Double  in  Western  MichiganT] 

An   illustration    of   how    the   Herald   of  Grand 
Rapids  is  co-operating  with  the  theatre  managers. 
This  was  a  balf-page  as  explained  in  the  accom- 
panying story 


A PUBLICITY  Stunt  for  exhibitors, 
stars  and  distributors  which  costs 
nothing  for  the  full  page  stories  and  pic- 
torial layouts  required  to  conduct  it,  and 
which  is  so  elastic  that  it  can  be  suited 
to  any  theatre  or  star,  has  just  been 
launched  by  Carl  M.  Saunders,  photoplay 
editor  of  the  Graiid  Rapids,  Mich.,  Herald 
to  discover  what  girl  in  Michigan  most 
closely  resembles  Katherine  MacDonald, 
termed  in  the  advertising  of  her  first  two 
starring  \ehicles,  "The  Thunderbolt"  and 
"The  Beauty  Market,"  as  the  most  beauti- 
ful w-oman  on  the  screen. 

The  prime  thought  behind  the  contest  is 
circulation  for  newspaper.  Circulation 
campaigns  depend  for  success  upon  the 
novelty  and  broadness  of  appeal  in  the 
features  used  to  grip  public  attention,  in- 
duce it  to  read,  and  then  to  buy. 

The  instance  of  the  Grand  Rapids  Herald 
is  the  first  of  which  there  is  any  record 
wherein  a  motion  picture  department  has 
been  used  as  the  big  factor  in  a  drive  for 
subscriptions  and  readers. 

It  gave  promise  of  becoming  a  big  special 
news  feature  that  would  be  closely  watched 
throughout  the  wide  territory  in  which  the 
Herald  circulates. 

A  prize  of  $25  will  be  awarded  by  the 
Herald  to  the  girl  who  is  chosen  as  winner 
of  the  contest,  personal  photograph,  auto- 
graphed by  Miss  MacDonald,  will  be  pre- 
sented to  each  of  IS  other  entrants  who 
rank  next  in  resemblance  to  the  First  Na- 
tional star. 

For  exhibitors  who  want  to  use  this  or 
a  similar  idea  in  behalf  of  Miss  MacDon- 
ald or  any  other  feminine  star,  the  chief 


argument  to  use  with  the  newspaper  se- 
lected is  the  big  circulation  possibilities 
to  the  publication.  With  the  precedent  now 
established  by  the  Herald  it  is  not  diffi- 
cult to  prove  that  there  is  great  circula- 
tion value  in  such  a  contest. 

The  rules  are  simple.  All  that  each  en- 
trant has  to  do  is  to  mail  photographs  of 
themselves  to  the  Katherine  MacDonald 
Contest  Editor  of  the  paper.  There  is  no 
entrance  fee.  There  is  no  pecuniary  con- 
sideration to  run  counter  to  post-office  rul- 
ings. 

The  net  result  of  such  a  contest  is  a  di- 
rect benefit  to  the  newspaper,  a  phenomenal 
amount  of  publicity  for  the  star,  and  a 
degree  of  publicity  for  the  exhibitor  or 
theatre  that  could  not  be  purchased  at 
any  price. 

The  Herald  contest  will  continue  for  six 
weeks.  The  Sunday  issue  of  the  Photoplay 
Department  each  week  will  contain  a  full 
page  laj'out  and  story  about  the  competi- 
tion. A  photo  of  Miss  MacDonald  will  be 
published  in  each  edition,  and  surrounding 
it,  for  comparative  purposes  by  the  readers, 
will  be  the  photos  of  the  various  entrants. 
It  is  this  publication  of  the  pictures  of  local 
girls  who  feel  that  they  resemble  Miss 
MacDonald  that  gives  the  contest  a  re- 
markable local  news  value. 


Work  on  "  The  Oflficial  Chaperon  "  by  Natalie 
Sumner  Lincoln,  in  which  Peggy  Hyland  will  be 
starred,  has  been  begun  at  the  William  Fox  studios 
in  Hollywood.   


Gladys  Leslie,  working  under  the  direction  of 
her  new  director,  William  J.  Humphrey,  is  mak- 
ing rapid  progress  on  her  next  \'itagraph  fea- 
ture, "  The  Midnight  Bride." 


4258     (Exhibitor  Service) 


Motion   Picture  News 


This  shozvs  the  crowd  zvhich  collected  to  capture  "  The  Perfect  Lover"  in  th^  contest 
staged  by  the  Nezvs-Bce  at  the  Alhamhra  {Toledo,  Ohio)  shozving  of  the  film  "  Th-e 
Perfect  Lover."    The  arrozv  shozsjs  the  location  zvhere  the  impersonator  zi'as  located 

when  caught 

Perfect  Lover''  Contest 

Stirs  Toledo,  Ohio 

Very  definite  identifying  '  information 
was  given  for  the  post  office  appearance  in 
the  announcement  that  the  man  would  drop 
a  letter  in  the  mail  box  between  12  noon 
and  12.15  P.  M.  The  crowd  which  col- 
lected blockaded  the  street  as  will  be 
proven  liy  the  accompanying  photograph. 


OUT  at  Toledo,  Ohio,  is  a  newspaper 
which  is  leading  all  others  when  it 
comes  to  co-operating  with  the  photoplay 
theatres,  with  wonderful  results  accruing 
both  for  the  paper  and  the  motion  picture 
houses. 

The  photoplay  editor  of  the  News-Bee, 
the  publication  to  which  we  refer,  is  a  live 
wire  with  a  born  sense  of  what  is  show- 
manship. The  ideas,  which  are  originated 
to  build  interest  in  the  feature  pictures 
booked  for  Toledo  and  incidentally  swell 
the  subscription  lists  of  the  News-Bee,  arc 
many  and  varied.  Recently  the  Alhamb-a 
Theatre  played  Eugene  O'Brien  in  "  The 
Perfect  Lover,"  and  the  co-operation  it  re- 
ceived from  the  News-Bee  and  the  stunt 
devised  and  engineered  by  the  photoplay 
editor  and  the  advertising  solicitors  for  the 
engagement  of  the  film  are  an  epoch  in  the 
picture  history  of  the  city. 

The  special  event  in  "  The  Perfect 
Lover "  exploitation  campaign  was  a  $75 
prize  offer  for  the  person  who  would  iden- 
tify a  man  who  was  impersonating  Eugene 
O'Brien,  the  star  of  the  picture. 

This  stunt  was  spread  all  over  the  News- 
Bee's  pages  and  included  a  photograph  of 
the  full-length  figure  of  the  impersonator 
with  his  eyes,  nose  and  mouth  masked. 
The  paper  told  where  the  "perfect  lo\cr  " 
would  be  at  certain  times,  as  is  usual  in 
pulling  this  advertising  stunt. 

One  of  the  places  where  the  imperson- 
ator was  scheduled  to  appear  was  at  a 
letter  box  in  front  of  the  Toledo  post 
office.  This  announcement  was  made  after 
four  days  of  publicity,  during  which  time 
the  "  perfect  lover ''  had  escaped  detection. 


Some  Good  Exploitation  For 
"The  brat" 

WAUPUN,  Wisconsin,  is  a  town  up 
near  the  city  which  Schlitz  made- 
famous,  that  has  some  reasons  for  being 
famous  or  infamous  itself,  just  which  way 
you  want  to  figure  it,  in  that  it  is  the  loca- 
tion of  one  of  Wisconsin's  state  prisons. 

Also  because  it  is  the  home  of  the  Davi- 
son Theatre,  a  most  progressive  motion  pic 
lure  house  which  has  proven  the  theory 
that  the  small  town  theatre  cannot  afford 
window  and  lobby  displays  as  unsound. 

The  accompanying  cut  will  illustrate 
what  the  Dawson  did  for  it's  engagement 
of  Nazimova,  in  "  The  Brat." 

As  will  be  remembered  "  The  Brat " 
wears  a  tight  fitting  shabby  little  sweater  in 
all  the  scenes  up  to  the  time  that  her  bene- 
factor fits  her  out  with  new  apparel. 

Consequently  the  Davison  manager  went 
over  to  a  furnishing  goods  store  and  ar- 
ranged for  a  combination  window  display 
of  sv^-eaters  and  Nazimova  in  "The  Brat" 
advertising.  He  secured  from  the  ex- 
change a  lot  of  good  scene  stills,  both  the 
large  size  and  small  ones,  together  with  a 
nice  photograph  of  the  star  and  after 
mounting  each  picture  in  an  appropriate 
manner,  used  the  display  for  a  backing  in 
the  store  window.  The  result  of  his  efforts 
is  to  be  seen  in  the  cut.  This  is  not  an 
expensive  stunt  and  the  direct  results  were 
extremely  beneficial  to  both  the  store  and 
the  theatre  manager. 

Every  one  who  passed  along  the  street 
stopped  to  inspect  the  display.  The  Davi- 
son does  not  neglect  a  single  opportunity  to- 
secure  extra  business  by  unusual  exploita- 
tion. He  believes  that  it  is  this  sort  of 
publicity  which  builds  patronage  for  a  pic- 
ture. W'e  do  too.  If  only  more  small 
town  managers  would  emulate  the  Davison, 
more  small  town  showmen  could  drive 
around  in  buzz  buggies  if  the\'  choose. 


Wiiidozc  display  zchicli  proved  an  effective  advertising  nicdiuiii  for  the  Daz'ison  thcatrt^ 

Waupun,  Wis. 


j>  c  c  e  m  b  e  r   i  s  ,    J  9  ^  9 


(Exhibitor  Service)  4259 


Kx.  mple  of  the  Part  Music  is  As- 
suming in  the  Picture  Theatre 

WITH  the  development  of  the  motion 
picture  and  of  motion-picture  pres- 
Mia.ion  the  industry's  alViUation  with  music 
cms  to  be  defined  clearly  as  the  line  of 
iprovement  which  is  to  he  expected  in 
:  e  progress  of  the  art  of  presenting  pro- 
ams  where  the  photoplay  is  a  part  of  the 
itertainment. 

Grand  opera  selections  lioth  vocal  and 
>trunienial  are  established  firmly  in  the 
ngcr  houses. 

Now  comes  the  engagement  of  recognized 
iisical  acts  and  other  musical  organiza- 
>>ns,   a   notable   example   being  Poor's 
Band  at  the  Capitol  Theatre,  New  York. 

However,  New  York  is  not  alone  in  de- 
veloping this  end  of  the  motion-picture 
program.  Other  cities  arc  keeping  pace 
with  the  Metropolis  and  none  excel  Los 
Angeles. 

A  most  pretentious  musical  organization 
is  now  in  its  second  weeks'  engagement  at 
Tally's  Kinema  Theatre  in  the  last-named 
cit>-,  where  Lardo's  Mexican  Band  of  Mex- 
ico City,  a  troupe  which  ranks  with  the  best 
cf  Mexico's  musical  organizations,  has  been 
giving  daily  concerts  that  have  met  with 
marked  approval  at  the  hands  of  Los  An- 
geles theatregoers. 

The  Lardo  organization  is  something 
more  than  just  a  band,  however.  It  carries 
a  full  company  of  native  dancers  and  mu- 
sicians who  are  tamiliar  with  all  the  Mexi- 
can dance  steps  and  Mexican  musical  in- 
struments. Their  program  is  a  varied  one 
and  decidedly  unique  in  its  character.  A 
complete  scenical  equipment  is  carried  and 
the  performers  appear  in  stunning  native 
■costumes. 

After  the  completion  of  the  Kinema  en- 
gagement which  began  on  November  10th, 
the  company  will  move  to  other  cities  in 
its  tour  of  the  United  States  nnd  later  will 
f  migrate  to  Paris  for  an  indefinite  engage- 
ment. The  accompanying  photographs  will 
give  the  reader  a  small  idea  of  the  size 
anel  quality  of  this  organization. 

The  peculiar  musical  instruments  of  the 
Mexicans  will  be  noted  in  the  cuts.  The 
music  of  Mexico  is  largely  Spanish  in 
•c'laracter.  containing  all  the  fire  and  rhvthm 
of  its  mother  country.  There  is  also  a 
very  good  trace  of  the  harmony  that  char- 
acterizes the  music  of  the  Latin  races. 


Diebel  of  the  Liberty 

(Cotiliini-^rl  from  page  4257) 
theatre.  On  the  exterior,  banners,  cut- 
outs, and  olher  decorative  paraphernalia 
were  arranged  in  most  attractive  fashion. 
Above  the  facade,  a  fifteen-foot  banner, 
"bf-arine  the  vo'-'^s  "  CH'-'CK^^RS.  The 
Most  Famous  of  Racing  Plays,"  was  dis- 
played. Below,  Deibel  placed  a  huge  cut- 
out of  the  horse  Remorse  on  the  home 
stretch.  On  one  side  of  th's  displav  a 
striking  cut-cut  of  (he  judges'  stand  was 
■set. 

In  his  lobbv  display,  Diebel  used  a 
twenty-four  foot  banner,  numerous  smaller 
ones,  posters  of  all  descriptions,  and  photos 
■of  the  thrilling  scenes  in  the  great  drama  of 
the  racetrack.  The  interior  of  the  theatre 
(Conlini'-'d  in  third  column) 


Lerdo's  Mexican  band  zvliich  is  filling  a  tn'O-wceks'  engagement  at  the  Kinema  theatre, 

Los  Angeles 

California  Theatre  Re-Opening  Under 
Directorship  of  Rothapfel  Auspicious 


IN  assuming  the  directorship  of  the  Cali- 
fornia Theatre,  S.  L.  Rothapfel 
brought  to  Los  Angeles  a  number  of  fea- 
tures he  had  heretofore  used  in  connection 
with  his  programs  at  the  Rivoli,  Rialto  and 
Strand  Theatres  in  New  York  City.  Mr. 
Rothapfel  also  caused  the  theatre  to  be 
closed  a  few  days  prior  to  the  reopening, 
and  during  the  interval  inaugurated  a  num- 
ber of  changes  which  add  materially  to 
its  charm  and  attractiveness  throughout. 
The  reopening  was  a  very  auspicious  oc- 
casion which  brought  many  prominent  peo- 
ple of  the  film  industry  into  the  auditorium 
of  the  popular  film  theatre. 

It  has  been  Mr.  Rothapfel's  intention  to 
symbolize  California  sunshine,  warmth  and 
beauty  in  the  California  theatre  by  slight 
alterations  of  lighting  effects,  and  slight 
changes  in  the  decorative  scheme.  Previ- 
ously the  front  of  the  theatre  was  lighted 
with  white  spotlights,  but  under  the  Rothap- 
fel regime  this  was  changed  to  an  ambei 
hue,  typifying  California  golden  sunshine. 
This  same  color  scheme  has  been  carried 
on  into  the  foyer  and  auditorium.  The 
great  dome  over  the  foyer  and  mezzanine 
promenade  well,  has  been  changed  to  amber 
by  the  application  of  gold  leaf,  and  re- 
flects a  warmth  to  the  theatre  heretofore 
absent  when  this  dome  was  of  a  blue  tint 
to  represent  the  sky.  Throuehout  the 
auditorium  there  has  been  a  liberal  use 
of  tapestries  which  harmonize  admirably 
with  the  colors  of  the  house  decoration 
scheme. 

The  mammoth  proscenium  prch  has  been 
altered  so  as  to  give  the  efTect  of  three 
separate  stages,  similar  to  the  efTect  se- 
cured by  Mr.  Rothapfel  at  the  Rialto,  New 
York.  The  false  proscenium  has  been 
changed  to  more  effectively  make  it  a  part 


of  the  stage,  and  these  changes  have  ma- 
terially added  to  the  use  to  which  the 
stage  may  lie  put  in  both  the  showing  of 
films,  and  the  adding  of  atmosphere  creat- 
ing features.  The  grand  stairway  leading 
from  the  stage  to  the  orchestra  pit  has 
been  done  away  with  in  order  to  make 
room  for  the  enlargement  of  the  orchestra, 
the  number  of  men  being  increased  to  40, 
and  a  chorus  of  12  voices  being  added  to 
augment  the  orchestra  in  certain  numbers. 
The  entire  program  of  the  reopening  bill 
at  the  California  was  carried  in  Motion- 
Picture  News  with  "  First  Run  Theatres  " 
Department  in  the  issue  of  November  22d. 

In  reopening  the  theatre  Mr.  Rothapfel 
has  put  into  effect  a  new  admission  price 
schedule  which  has  not  in  any  way  altered 
the  attendance  at  the  theatre.  Prices  have' 
been  increased,  and  in  all  instances  the 
admission  includes  the  war  tax.  Matinee 
prices,  except  Saturday  and  Sunday  are : 
Lower  floor,  30  cents;  loges,  50  cents;  bal- 
cony, 20  cents.  Evening  and  Saturdays 
and  Sunday  matinees :  Lower  floor,  50 
cents;  loges,  75  cents;  balcony,  30  cents. 
The  prices  w-ere  formerly,  15,  25  and  35 
for  matinees,  and  15,  25,  35  and  50  for 
evening  performances. 


Diebel  of  the  Liberty 

(Continued  from  first  column) 
reflected  the  spirit  of  the  play,  being  at- 
tractively dressed  with  checkered  draperies 
and  decorative  material  tending  to  create 
a  racetrack  atmosphere. 

Diebel  also  utilized  all  other  publicity 
factors  to  full  advantage,  using  large  space 
in  the  newspapers  and  collaborating  with 
the  music  stores  in  a  campaign  for  the  sale 
of  the  popular  song  "  Checkers  "  inspired 
by  the  spectacular  melodrama. 


4260 


(Exhibitor  Service) 


Motion   Picture  News 


V.-{'  i+Af- 


.11  . 


Tzfo  viezvs  of  the  William  Pcini  theatre  lobby  during  the  "Broken  Blossoms  "  sboiving 


Elaborate  Exploitation  of  Broken 

Blossoms''  Brings  Additional  Clientele 


THOMAS  PROFFITT,  manager  of  the 
William  Penn  Theatre,  of  West 
Chester,  Pa.,  tells  us  that  he  has  proven 
another  theory  with  elaborate  exploita- 
tion and  presentation  ideas,  with  bigger 
and  better  pictures,  and  that  is  that  he 
can  always  put  over  the  productions  of 
that  calibre  under  that  plan  for  double  his 
usual  run. 

It  has  been  the  policy  of  Mr.  Proffitt  to 
run  two  productions  a  week,  and  being  in 
the  independent  field,  has  been  enabled  to 
pick  some  particularly  good  ones.  Orig- 
inally his  theatre  was  a  thrce-a-week  the- 
atre, and  the  bigger  pictures  changed  that 
policy. 

When  he  contracted  for  Griffith's 
"Broken  Blossoms"  he  believed  that  he 
could  extend  his  usual  run  of  three  days 
to  seven,  and  he  determined  to  try  it. 
He  did,  and  he  says  he  succeeded  in  doing 
wonderful  business  with  the  production. 

Besides  giving  the  production  for  being 
one  of  the  most  wonderful  he  has  ever 
had  the  opportunity  of  showing  to  his 
patrons,  he  maintains  that  the  extra  effort 
he  put  into  his  advertising,  his  exploita- 
tion of  the  picture,  and  the  presentation 
he  gave  the  picture  in  the  theatre,  was  the 
means  of  proving  his  theory  that  any  really 
big  production  could  play  any  three  or  two- 
a-week  theatre  for  twice  the  length  of  their 
regular  runs. 

For  two  weeks  prior  to  the  opening  of 
the  production  he  kept  plugging  at  his 
public,  telling  them  every  detail  of  the 
production,  the  cast,  and  all  about  the 
master  producer  who  made  it  possible.  His 
programs  for  those  weeks  always  carried 
display  material  about  the  picture,  his 
lobby  told  of  its  coming,  the  newspapers 
ran  extra  space  in  advertising,  his  bill 
boards  throughout  the  town  and  for  miles 
around  were  utilized  in  calling  to  atten- 
tion "Broken  Blossoms." 

The  presentation  of  the  picture  from  a 
standpoint  of  lobby  display  and  theatre 
decoration  was  never  before  equalled  in 
West  Chester,  and  he  created  a  great  deal 


of  comment  which  brought  to  his  theatre 
many  people  who  had  not  been  there  be- 
fore. The  lobby  of  the  theatre  was  lat- 
ticed in  the  form  of  a  semi-circle  and 
covered  with  broken  blossoms  of  all  colors. 
The  lights  of  the  ceiling  were  dimmed  by 
the  use  of  Japanese  lanterns  and  througu 
the  centre  of  the  lobby  he  erected  a  num- 
ber of  artistic  valse  designed  especially 
for  the  purpose  from  which  hung  flowers 
galore. 

Pictures  in  black  and  white  cannot  in 
any  way  gi\c  the  slightest  idea  of  the 
licauty  the  decorations  presented.  The  in- 
terior of  the  theatre  was  decorated  with 
flowers,  palms  and  blossoms,  and  incense 


was  burned  at  different  intervals  to  give 
the  theatre  an  Oriental  atmosphere. 

Mr.  Proffitt  who  is  conceded  to  be  one 
of  the  live-wire  exhibitors  in  Eastern 
Pennsylvania  has  now  established  a  policy 
of  increased  exploitation  and  additional 
decorative  presentation  for  all  of  his 
future  big  pictures. 


George  W.  Lederer  with  Realart 

Realart  Picture  Corporation  announces 
the  addition  to  its  exploitation  staff  of 
George  \\  .  Lederer,  Jr.  Mr.  Lederer  is 
said  to  have  had  long  and  varied  experience 
in  all  types  of  publicity  and  exploitation 
work.  He  was  recently  with  a  well-known 
stage  play  as  advance  man  and  general 
press  agent.  Mr.  Lederer  is  at  present  in 
the  Buffalo  territory  where  he  is  working 
ill  the  interests  of  Realart's  initial  releases. 


1 

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liT 

- 

1 

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9 

II 

X 

1 

Photoqrafh  of  the  Jl'illiaiii  Penn  theatre, 

engage 


Chesier,  Pa.,  during  the  ''Broken  Blossovts" 
nient 


])  c  c  c  )ii  h  I-  r    75,    I  9  I  9 


(Exhibitor  Service)  4261 


Onr  of  the  Diamond  theatres  "gingham  dress"  "a'i)idoxi'  disf<!ays  zvhich  proved  good 
publicity  for  the  "Daddy  Long  Legs''  shoji'iiig  at  this  theatre 

Theatre  War  Results  In 

\ictory  For  All  Factions 


ACCORDING  to  reports  Hazleton,  Pa., 
has  been  and  is  the  scene  of  a  very 
merry  little  theatre  war,  hut  which  so  far 
has  resiiltcc!  in  nothing  but  gains  for  all 
factions  concerned. 

The  rumpus  started  when  the  two  large 
houses  of  the  city  backed  up  at  the  price 
asked  for  "  Daddy  Long  Legs  "  and  decided 
that  they  could  get  along  without  the  Pick- 
ford  picture,  which  was  all  right  as  far  as 
they  were  concerned,  but  not  just  in  line 
■with  the  Exchange  man's  ideas  seeing  that 
he  wanted  to  turn  in  some  money  from  a 
Hazleton  showing. 

The  managers  of  the  Campbell  and  the 
Feeley  house  didn't  change  their  minds 
about  prices,  and  finally  the  film  was  placed 
in  the  Diamond  theatre,  seating  around  4{X) 
and  located  far  out  in  the  residential  sec- 
tion. 

Then  it  was  that  the  fun  started.  A 
full-page  display  advertising  the  Pick  ford 
picture  was  run  in  all  the  newspapers  and 
designating  the  Diamond  as  the  house 
where  the  attraction  would  play. 

When  a  theatre  seating  one-third  of  the 
local  maximum  capacity  pulled  a  stunt  like 
this  the  managers  of  the  Campbell  and 
Feeley  accepted  the  challenge.  Both 
booked  special  attractions  for  the  same 
dates  announced  for  "  Daddy  Long  Legs  " 
at  the  Diamond  the  Campbell  booking 
"  The  Unpardonable  Sin,"  while  Doroth>- 
Phillips  in  "Heart  of  Humanity"  was  the 
selection  of  the  Feeley  management. 

The  full-page  and  quarter-page  adver- 
tisements were  used  freely  by  all  three  of 
the  theatres,  and  there  was  not  an  edition 
for  a  week  prior  to  the  runs  that  carried 
less  than  a  quarter  page  on  each  of  the  at- 


tractions. All  were  clever  advertising 
writers;  and  the  Campbell  and  Feeley  copy 
made  the  most  of  the  fact  that  the  Dia- 
mond had  raised  the  regular  prices  to  30 
cents  for  the  cxening  performances  and  17 
cents  for  matinees,  both  including  war 
tax,  by  emphasizing  that  both  the  large 
theatres  would  maintain  regular  prices. 

The  Diamond  got  an  advantage  by  ob- 
taining exclusively  the  card  space  on  the 
front  of  all  the  street  cars  in  town  for 
"  Daddy  Long  Legs."  Another  innovation 
started,  this  one  made  necessary  by  the 
location  of  the  Diamond  —  was  the  estab- 
lishment of  a  motor  bus  line  from  the 
business  section  direct  to  the  door  of  the 
ihciitre  during  the  run  of  the  Pickford  pro- 
duction. In  addition  to  being  an  attrac- 
tion to  patrons,  it  also  proved  to  be  the 
source  of  much  free  advertising. 

The  Diamond  then  went  after  the  phono- 
.graph  and  music  stores  for  window  dis- 
plays on  the  records  and  sheet  music  copies 
of  "  Dadd\-  Long  Legs"  and  "Dear  Old 
Daddy  Long  Legs."  Co-operation  of  the 
dealers  was  obtained  but  the  Campbell  cop- 
pered this  bet  by  getting  "  The  Unpardon- 
able Sin "  music  and  records  featured. 
They  also  ran  a  dead  heat  on  stationcr>- 
stores  in  the  matter  of  olitaining  displays 
on  the  books  of  each  picture,  but  the  Dia- 
mond was  able  to  .get  dry  goods  stores  and 
grocery-  markets  interested  as  well  as  the 
department  stores.  One  store  went  so  far 
as  to  advertise  ginghams  as  fresh  as  worn 
by  Mary  Pickford  in  "  Daddy  Long  Legs." 
Prunes  and  cider  became  common  in  store 
windows,  as  displays  "hooked  up"  to  the 
Pickford  picture. 

The  biggest  thing,  however,  that  was  put 


through  was  the  arrangement  of  the  first 
Sunday  exhibition  of  a  motion  picture  ever 
given  in  Hazleton.  The  fears  of  the  mayor 
that  the  church  element  would  object  were 
overcome  and  the  required  official  consent 
obtained.  In  addition  to  inviting  all  the 
city  officials  and  other  dignitaries,  every 
school  teacher  in  the  city  was  included  on 
the  invitation  list.  The  invitations  were 
engraved.  The  Sunday  performance  was 
given  to  an  audience  that  taxed  the  capac- 
ity of  the  Diamond. 

All  the  city  fathers  were  there,  as  well 
as  all  the  school  teachers,  and  a  chance  re- 
mark by  one  of  the  latter  originated  the 
idea  of  a  matinee  every  day  of  the  run  at 
4.15  with  a  special  price  of  ten  cents  for 
school  children. 

Every  theatre  in  the  city  felt  the  in- 
creased interest  in  motion  pictures  which 
had  been  aroused  by  the  extensive  war- 
fare advertising  of  all  three  of  the  the- 
atres. On  fhe  day  the  Pickford  picture 
started  at  the  Diamond,  S.  R.  O.  signs  be- 
came as  common  in  the  three  lobbies  as 
lithographs  had  been  before.  At  the  Dia- 
mond the  crush  almost  :imounted  to  a 
catastrophe.  Regular  patrons,  who  had  al- 
ways been  able  to  find  a  seat  whenever 
they  cared  to  come  to  the  theatre,  made 
strenuous  objections  to  Manager  Myers 
about  having  to  wait  in  line  for  two  or 
three  hours  before  they  could  even  get 
standing  room.  They  acquired  some  com- 
fort from  the  extension  of  the  run  for  a 
day  longer  than  was  originally  planned,  but 
more  were  turned  away  from  the  last  per- 
formance than  from  the  first. 


Lynch  Enterprises  Publish  House 
Organ 

THE  fourth  issue  of  the  very  inter- 
esting house  organ  of  the '  S.  A. 
Lynch  enterprises,  Inc.,  is  just  off  the 
press.  This  publication,  which  is  issued 
bi-monthly  from  the  Atlanta  home  office, 
was  started  about  the  middle  of  Septem- 
ber, when  L.  L.  Stewart,  formerly  of  the 
advertising  department  of  the  Triangle 
Film  Corporation  in  New  York,  came 
South  to  take  care  of  the  advertising 
program  of  this  big  theatre-holding 
organization. 

"^Mr.  Stewart  is  well  known  as  an  ad- 
vertising and  publicity  man  in  the  film 
Inisiness  and  the  attractiveness  of  "  The 
Enterprise  Square  Dealer,"  which  is  the 
name  adopted  for  the  organ,  is  an  evidence 
of  his  ability  to  put  out  successful  trade 
promotion  literature.  Since  its  inception 
there  has  been  a  steady  and  increasing 
demand  for  copies  of  "  The  Enterprise 
Square  Dealer."  The  distribution  of  this 
organ  will  be  chiefly  among  the  theatre 
managers  and  employees  of  the  Southern 
Enterprises,  Inc.,  but  it  is  being  liberally 
distributed  among  the  officials  and  em- 
ployees of  the  S.  A.  Lynch  Enterprises, 
Inc.,  and  the  Enterprises  Distributing  Cor- 
poration. It  carries  quite  a  number  of 
articles  that  are  helpful  to  the  exhibitor, 
personal  notes  and  photographs  about  the 
employees  of  the  various  units  of  these 
corporations,  and  at  the  same  time  gives 
them  news  of  the  important  happenings 
at  headquarters  in  .\tlanta. 


Motion   Picture  News 


|IIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1IIIIIIIII1^  J 

I  With  First  Run  Theatres  | 

I  Bills  for  the  W^ek  of  November  30th  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


NEW  YORK 


Rivoli  — 

0\  enure  —  "  Hindu  Prayer." 

A  production  from  the  new 
School  of  Opera,  rendered 
with  a  prologue  and  stage 
setting  for  the  feature  pic- 
ture. A  stage  setting  rep- 
resenting a  street  fronting 
a  Hindu  temple  with  two 
soloists,  Betty  Anderson, 
soprano,  and  Emanuel  List, 
basso  profundo,  assisted  by 
a  chorus,  sing  throughout 
the  orchestral  rendition. 
The  music  has  distinct 
church  characteristics. 

Feature  —  "  The  Eyes  of  Youth  " —  Clara 
Kimball  Young. 

Comedy — "Captain  Kidd's  Kids" — Lloyd- 
Pathe. 

Organ  Solo  —  "  Caprice." 

Rialto  — 

0\  erture  —  "  Obci<on." 
Special  —  "At  the  Fountain." 

Interpretive  dance  poem  with 
Betty     Anderson,  soloist, 
given  the  same  as  described 
last  week  at  the  Rivoli. 
Feature  —  "  Male  and  Female  " —  Cecil  B. 
De  Mille  production. 
Given   with   prologue   as  de- 
scribed  in   the   showing  of 
this  feature  at  the  Rivoli  last 
week. 

Organ  Colo — "Daybreak,"  from  Peer  Gynt 
Suite. 

Strand  — 

0\  erture  —  "  Light  Cavalry." 

Current  Events  —  Strand  Topical  Review, 
compiled  from  current  re- 
leases of  Pathe  News,  Kino- 
grams  and  International 
weeklies. 

Vocal  —  "  Polonaise" — (From  Mignon). 

Soprano  solo  by  Amanda 
Brown. 

Feature- — "Heart  o'  the  Hills"  —  Mar}- 
Pickford. 

Vocal  —  "  Siciliana  "  —  (From  Cavalleria 
Rusticana) . 

Solo   by   Rcdferne  Hollins- 
head,  tenor. 
Comedy — "Canta'n    Kidd's    Kids" — Lloyd- 
Pathe. 

Organ  Solo  —  Selections  from  "  II  Trova- 
tore." 


CINCINNATI 


Walnut  — 

0\  erture  —  "  Beautiful  Galathea." 
Current  Events  —  Pathe  News  No.  96. 
Scenic  —  "Last     of     the     Seminolcs  " — 
Prizma. 


Feature — "Heart   o'    the   Hills"  —  Mary 
Pickford. 

Xcxt  Week — "Hawthorne  of  the  U.  S.  A." 
Strand  — 

0\ erture — ^"Operatic  Echoes." 
Current  Events — Pathe  News  No.  97. 
Special — "A  Star  0\ernight" — Half-Hour 

Masterpiece  —  Universal. 
Feature  —  "  Luck   in   Pawn  " —  Marguerite 

Clark. 

Next  Week  —  "Blind  Husbands." 
Alhambra  — 

Ccmedy  —  "The  Yellow  Dog  Catcher" — 

Sunshine-Fox. 
Feature  —  "His  Divorced  Wife" — Monroe 

Salisbury. 
Next  Week  —  "The  Hellion." 
Gifts  — 

"  Evangeline  "  and  complete  program 
as  gi\  en  last  week  continuing. 
Next  Week  —  "Gay  Lord  Quex." 


CLEVELAND 


Stillman  — 

Overture — "Carni\  al  "  by  Dvorak. 
Current  Events — Kinograms  No.  87. 
Comedy — "The  Ha\seed" — Arbuckle-Para- 
mount. 

Feature  —  "Scarlet  Days" — D.  W.  Grif- 
fith-Paramount. 
Next  Week — "Anne  of  Green  Gables." 

Metropolitan  — 

0\  erture  —  "Lucia." 

Current  E\ents  —  Cle\  eland  Leader  News 
W'eekly. 

Cartoon  —  Bray   Pictograph  —  Goldwyn. 
Comedy  —  "  Nearly   Newlyweds  "  —  Chris- 
tie. 

Feature  —  "  Jinx  " —  Mabel  Normand. 
Next  Week  —  "Back  to  God's  Country." 

Alhambra  — 

0\crture  —  Selections  from  "The  For- 
tune Teller." 

Currcnl  Events  —  Pathe  News  No.  97  — 
Pathe  Topics  of  the  Day  — 
Pathe  Magazine  No.  27. 

Ccmedy  —  "  The  Hayseed  "— Arbuckle- 
Paramount. 

FeaUire  —  "  Crooked  Straight  " —  Charles 
Ray. 

Next  Week  —  "  Counterfeit." 


WASHINGTON 


Palace  — 

0\ erture  —  "Home  Sweet  Home  Around 
the  World." 

Current  Events  —  Pathe  News  No.  97-98 
Topics  of  the  Day— Mult 
and  Jeff  Cartoon. 

Comedy  —  "  Nearly  Newlyweds  " —  Chris- 
tie. 

Feature  —  "  Counterfeit  " —  Elsie  Fergu- 
son. 


Metropolitan  — 

(J\  erture  —  "Angel  Face." 

Current  E\ents  —  Fox  News  No.  15-16  — 
Pathe  Review  No.  26  —  Top- 
ics of  the  Day. 

Comedy  —  "  Struck  Out  " — Mutual. 

Feature  —  "  Isle  of  Conquest  " —  Norma 
Talmadge. 

Rialto  — 

Overture  —  "A  Trip  to  Conej'  Island." 
Current  Events  —  Pathe  News  No.  97-98 — 

Rialto  Local  Review. 
Comedy  —  "  The      Eternal      Triangle  " — 

Universal  Dog  Picture. 
Feature  —  "A   Day's   Pleasure  " —  Charlie 

Chaplin. 


LOS  ANGELES 


California  — 

0\  erture  —  "  Ray  mond." 

Scenic — -"The  Petrified  Forests  of  Ari- 
zona " —  Prizma. 

Special  —  "  The  Illiterate  Digest  " —  Will 
Roger's  burlesque  of  Liter- 
ary Digest,  Topics  of  the 
Day. 

Musical  —  "A  Dawning  " — Cadman  Indian 
Song. 

Duet  by  Constance  Balfour 
and     Raymond  Harmon 
with    a    typical  American 
primitive  scene  stage  set- 
ting and  interpretative  danc- 
ing during  the  selection  by 
Martha  Graham. 
Current    E\ents  —  California    Pictorial  — 
International,  Washington, 
Senate  rejects  Peace  Treaty, 
San   Francisco   honors  hero 
dead,  Wilkesbarre  coal  strike, 
light   house   scene,  Ditmars 
animal  pictures   from  Pith-" 
Re\iew,  Educated  Toes  from 
Novograph,   Pnoenix,  Aero- 
plane Stunts.  New  York  wel- 
come to  Prince  of  Wales  — 
\'ocal — "Riggolctto" — Sung   by    the  Cali- 
fornia quartet. 
Feature  —  "  Loves     of     Letty  " —  Pauline 
Frederick. 

Comedy  —  "  The  Headwaiter" —  Larry  Se- 

mon-Vitagraph. 
Next  Week  —  "  Soldiers  of  Fortune." 

Graumans  — 

Overture  —  "  II  Trovatore." 

Special  —  Sharpe  Minor  played  "  The 
American  Legion,"  while 
singer  in  uniform  rendered 
song.  Illustrated  song  slides 
were  used  for  the  number. 
Specially  made  views  of  the 
Babylonian  setting  built  by 
Griffith  for  filming  "  Intoler- 
ance "  and  which  cost  half  a 
million  dollars,  now  being 
torn  down  after  being  sold 


December    /j,    /p/p  4263 

Current  Week's    Bills   Throughout  Country 


for  ten  thousand  dollars,  arc 
shown. 

Current  Events — International  and  Gaii- 
mont,  Buenos  Aires,  views  of 
South  American  Navy,  Ber- 
ino,  Xcw  Meyico,  Pictures  of 
Wild  Gccsc,  Cambridge, 
Mass.,  Harvard-Yale  Game, 
Lookout  Mountain,  Tennes- 
see, Xcw  Health  Cure,  Mount 
Wilson,  Scenes  of  Nation'.-^ 
Largest  Observatorj-  and 
Telescope,  Prince  of  Whales 
at  West  Point  and  New 
York,  the  Musical  Mewes,  Pat 
Sullivan  Cartoon. 

Feature  —  "  Scarlet  Days"—  Griffith-Para- 
mount. 

Kinema  — 

Overture  —  Thirty-minute  concert  by  Ler- 
do's  Mexican  Band  and  Or- 
chestra. 

Current  Events  —  Pathe  News  No.  98. 
Scenic  —  "  Serial   for   Breakfast  "—Ches- 
ter. 

Feature  — ".\  Gay  Old  Dog"— John  Cum- 
berland and  Edna  Gerber. 

Clunes  Auditorium  — 

Feature  —  "  Woman  " — Maurice  Tourneur 
(indefinite  engagement). 

Special — The  presentation  is  preceded  by 
an  unusual  prologue  requir- 
ing twenty-eight  players. 
.\uditorium  stage  is  filled  by 
a  hanging  set  of  the  type 
used  by  numerous  of  the  14th 
century  and  a  prologue  enti- 
tled "  The  Apple  "  is  given. 
It  shows  the  caprices  of 
woman.  A  band  ot'  mum- 
mers enters  through  the  rear 
of  the  house  and  proceeds, 
chanting  to  the  stage  over  a 
special  runway  at  the  center 
parquet.  The  photoplay  col- 
ony of  Los  Angeles  attended 
the  premier,  with  practically 
all  the  prominent  people  con- 
nected with  the  industrj^  at 
Los  Angeles  present. 


CHICAGO 


Pantheon  — 

Overture — Selections  from  "Carmen." 

Stage  setting  representing  a 
Japanese  exterior  exposed 
during  the  rendition. 
Current  Events — Pantheon  Weekly  Topics. 

Special  number. 
Comedy  —  "  The   Fireman  " —  Chaplin  re- 
issue. 

Vocal  —  "W'ings  of  the  Night."  —  Solo  by 

Miss  Norton. 
Feature  — "  What  Every  Woman  Learns  " 

— Enid  Bennett. 
Playhouse  — 

"  Eyes  of  Youth "  with  Clara  Kimball 
Young  continues  in  its  second  week 
with  special  scenic  prologue  and  latest 
International  News. 

Ziegfield  — 

"  Blind  Husbands,"  the  L^niv  ersal  special 


continues  in  its  second  week  to  good 
business.' 


SAN  FRANCISCO 


California  — 

(Overture  —  "  Zampa." 

Current  Events  —  Pathe  and  Fox  News, 
latest  release — Topics  of  the 
Day. 

Organ  Recital  —  "  Poet  and  Peasant,"  by 
California's  famous  organist, 
Eddie  Horlon. 

Feature- — "The  Miracle  of  Love" — Lucy 
Cotton-Paramount. 

Next  Week  —  "  Counterfeit." 

Imperial  — 

Feature  —  "Scarlet  Days" — D.  W.  Grif- 
fith-Paramouiit. 
Prologue  and  stage  setting 
and  special  music  create  at- 
mosphere for  the  presenta- 
tion. 

Tivoli  — 

Features  —  "Aime  of  Green  Gables" — 
Mary.  Miles  Minter. 

"  Upstairs  " —  Mabel  Nor- 
mand. 

Next  Week — "In  Wrong"  and  "The  Thun- 
derbolt." 


BALTIMORE 


Parkway  — 

Overture— "Martha." 

Current  Events  —  Pathe  No.  97  —  Topics 
of  the  Day. 

Comedy  —  "  Moving  Day  " — •  De  Haven- 
Gold  wyn. 

Feature  —  "  Counterfeit  " — •  Elsie  Fergu  ■ 
son. 

Next  Week  —  "Isle  of  Conquest." 
New  — 

Current.  Events  —  Pathe  News  No.  97. 

Comedy  —  "The  Headwaiter  " — Larry  Se- 
mon-Vitagraph. 

Special — -"Diving  Girls" — Pathe  Slow 
Motion  subject. 

\  ocaI — "Ah,  So  Pure"  and  "Heart  of  a 
Rose  " — Solo  by  Caesar  Nesi. 

Feature  —  "A  Virtuous  Vamp" — Con- 
stance Talmadgc. 

Next  Week  —  "Isle  of  Conquest." 

Wizard  — 

"Male    and    Female"    continues  in  its 
third  week  to  big  business. 


SEATTLE 


•  Coliseum  — 

Overture — "Sweet   Espagnole" — Berceus. 

Current  Events  —  International  and  Gau- 
mont  Weeklies,  latest  re- 
lease. 

Scenic  —  "  W^onders  of  the  Alps  " —  Priz- 
ma. 

Comedy  —  "The  Headwaiter" — Larry  Se- 
mon-Vitagraph. 

Feature  —  "Twenty-Three  and  a  Half 
Hours  Leave  " — Douglas  Mc- 
Lean and  Doris  May. 


Clemmer  — 

Overture  —  "  Filles  Dc  Baden." 

Special  —  "O  Sole  Mio  "  record  by  Caruso 
is  rendered  on  a  circuit  phon- 
ograph accompanied  by  Gu- 
terson's  orchestra  to  many 
encores. 

Scenic  —  "Last  of  the  Seminoles  " — 
Prizma. 

("inriiit  Events  —  F'athe  News  No.  97  — 
Topics  of  the  Day. 

Feature  —  "Up  Stairs  "—Mabel  Normand. 

Special  —  "Film  Stars  as  They  Are" — 
Educational. 


PHILADELPHIA 


Stanley  — 

Overture  —  "  Lucia." 

Feature  —  "  Counterfeit." 

Current  Events  —  Compiled  from  Pathe 
News  No.  97,  Fox  News  No. 
15,  Current  Events  No.  50, 
Gaumont  Graphic  No.  81, 
Pathe  Review,  Literary  Di- 
gest. 

Comedy  —  "  Bumping  Into  Broadway  "  — 
Pathe. 

Next  Week  — "Heart  of  the  Hills." 
Arcadia  — 

Feature  —  "More  Deadly  Than  the  Male." 
Educational  —  Burton  Holmes  Travelogue. 
Current  Events  —  Kinograms  No.  87,  Pathe 

News  No.  97. 
Comed_v  —  Carter  de  Haven  comedy, 
Next  Week — "An  Adventure  in  Hearts." 
Victoria  — 

Overture  —  "  The  Hunt  "  —  Bucalossi. 
Feature  —  "Please  Get  Married." 
Comedy —  "  Yellow  Dog  Catcher." 
Curreiit  Events  —  Pathe  News. 
Next  Week — "The  Ltirc  of  Ambition." 
Regent  — 

Feature  —  "What  Every  Woman  Learns." 
Serial  —  Craig  Kennedv'. 
Current  Events — Ford  Weekly. 
Next  Week  —  "Twenty-three  and  a  Half 
Hours  Leave." 


BOSTON 


Park  — 

Overture  —  "  Orpheus." 
Scenic  — "Our  Playground  in  the  Pacific" 
—  Post. 

Special  Setting — A  special  setting  showing 
a  Babylonian  Scene  in  keep- 
ing with  the  atmosphere  of 
the  feature  is  shown  prior  to 
the  screening. 

Feature  — "  Male  and  Female." 

Next  Week— "Male  and  Female." 

Modern  — 

Overture  —  Organ  and  piano. 

Current  Events— Pathe  Weekly  No.  loo-ioi. 

Comedy  — "The  Night  of  the  Dub"  — 
Sennett. 

Topics  of  the  Day. 

Special  Setting- Gold  Fiiire  Screen. 

Features  — "John  Petticoats,"  "An  Ad- 
venture in  Hearts." 

Next  Week  — "Behind  the  Door,"  "More 
Deadly  Than  Afale." 


4264 


M  o  t  i  o  n   Picture   N  e  iv  s 


Live  News  from  the  Producers 


lllllllllli  Illllillllllilllil  Ililllllillll  nil  Illlllilllllilllllllllllllllllllllllillllllilli   Illlllllllllilllllllllllllllllllllllllllllllllllllllllllli^   llllllilllllllllllllllllllllllllilllllHIIIIIIIIII 


iiiiiiuiiini 


Robertson-Cole  Reviews  Year 


Since  the  Initial  Release  One  Year 
Ago,  the  Compan/Has  Achieved 
Big  Successes  in  Stars  and 
Out-Put 

ON  December  15th  the  Robertson-Cole 
Company,  Division  of  Films,  cele- 
brates its  first  birthday  in  ihe  domestic 
field  of  operations  in  the  motion  picture 
industry.  It  marks  the  close  of  a  year  of 
great  expansion  and  development  and  the 
beginning  of  a  new  j'ear  with  the  company 
recognized  among  the  most  important  of 
the  industry's  factors.  Not  a  month  in  the 
year  has  passed  without  an  announcement 
indicating  the  continuous  growth  of  the 
concern,  and  in  the  past  three  months 
striking  announcements  have  followed 
each  other  with  a  surprising  rapidity. 

Although  the  first  actual  release  of  Rob- 
ertson-Cole occurred  just  a  year  ago  the 
firm  had  long  been  established  among  the 
leading  importers  and  exporters  of  the 
United  States.  As  bankers  and  exporters, 
Robertson-Cole  had  achieved  an  enviable 
reputation  with  the  powerful  commercial 
interests  in  every  part  of  the  world  and  in 
the  last  few  years  had  played  an  important 
part  in  developing  the  foreign  film  market 
for  American  products. 

The  initial  release  of  Robertson-Cole  in 
the  domestic  field  was  Martin  Johnson's 
famous  film,  "  Cannibals  of  the  South 
Seas,"  and  since  its  release  on  December 
IS,  1918,  it  has  been  played,  it  is  said,  in 
almost  everv  theatre  in  thi*  country  and 


in  South  America,  Great  Britain  and  Con- 
tinental Europe.  Fifty-two  feature  pic- 
lures,  one  every  week,  have  been  released 
during  the  year  and  without  exception  they 
have  met  wilh  the  apjiroval  of  exhibitors 
and  the  public. 

In  addition  to  the  feature  pictures  there 
were  eight  big  specials,  seventeen  Strand 
Comedies  issued  at  the  rate  of  one  a  week, 
and  a  second  section  of  the  remarkalile 
Johnson  pictures,  issued  under  the  title  of 
"  Captured  by  Cannibals."  Leading  the 
specials,  were  the  Brentwood  productions, 
"  The  Turn  in  the  Road,"  "  Better  Times," 
"The  Other  Half"  and  "Poor  Relations." 
The  Maurice  Tourneur  production,  "The 
Broken  Butterfly,"  released  a  few  weeks 
ago  as  a  special,  is  one  of  the  distinctly 
big  pictures  of  the  year,  according  to  early 
comments.  Among  the  other  specials  are 
"  Man's  Desire "  with  Lewis  Stone,  and 
"  What  Every  Woman  Wants." 

In  the  course  of  the  year  Sessuc  Haya- 
kawa  has  steadily  advanced  in  popularity, 
until  to-day  his  pictures  are  featured  in 
more  than  5,000  theatres  throughout  the 
Ignited  Slates.  Bessie  Barriscale  has 
scored  repeatedly  in  her  feature  pictures 
and  she  has  become  a  great  popular  favor- 
ite. H.  B.  Warner,  who  joined  the  Rob- 
ertson-Cole forces  last  summer,  has  also 
steadily  increased  in  popularity,  although 
he  was  welcomed  to  the  screen  by  a  great 
host  of  admirers  of  his  work  on  the  speak- 
ing-stage. 


*  'Let's  Go !' '  NewSelznick Slogan 


This  Oft-Quoted  Expression  Will  Be 
Appropriated  and  Used  in  Ex- 
ploiting Selznick  Films 
<<T  ET'S  GO!" 

'  This  simple  expression — used  un- 
consciously by  almost  everj'  man,  woman 
and  child  at  various  intervals  during  the 
rounds  of  their  daily  activities — has  been 
capitalized  by  Selznick  Pictures  Corpora- 
tion as  an  exhibitor-slogan  for  the  ex- 
ploitation of  Selznick  and  Select  Pictures, 
according  to  a  Selznick  statement  just 
received. 

In  the  future,  all  advertisements  pre- 
pared for  exhibitor  use  by  the  exploitation 
forces  of  Select  Pictures  Corporation  will 
bear  the  two-word  slogan  in  conspicuous 
type  or  lettering  over  or  under  the  billing 
of  the  picture.  The  psychological  effect 
•of  the  slogan  is  a  matter  of  established 
fact.  When  Mary  and  Johnnie,  picture 
fans  clear  through  to  the  core,  cast  an 
expectant  gaze  at  the  theatre  around  the 
comer,  it's  safe  to  bet  that  the  expression, 
"  Let's  Go !  "  will  hasten  the  trip  to  the 
box  office. 


In  adopting  the  slogan  for  Selznick  ad- 
vertising and  exploitation  the  promotion 
department  of  Select  Pictures  Corporation 
has  originated  several  novel  methods  for 
its  use,  details  of  which  are  given  in  the 
exhibitors'  campaign  books  issued  on 
specific  Selznick  and  Select  releases,  it  is 
reported. 


Grossman  Pictures,   Inc.,  Open 
Offices  in  New  York  City 

Grossman  Pictures,  Inc.,  with  studios  at 
Ithaca,  N.  Y.,  have  opened  New  York 
City  offices  at  110  West  42d  street.  The 
offices  will  be  in  charge  of  T.  D.  Bonne- 
ville, who  will  handle  publicity,  advertis- 
ing and  sales  for  the  company.  The  suite 
includes  a  private  office  for  Harry  Gross 
man  who,  however,  will  spend  a  large  por- 
tion of  his  time  in  supervising  production 
at  the  studios,  it  is  said. 

The  present  productions  of  the  company 
are  the  serial  "$1,000,000  Reward,"  featur- 
ing Lillian  W^alkcr  and  a  feature  picture 
soon  to  be  annotmced. 


Sam  E.   Morris,  General   Manager  for  Select 
Pictures  Corp. 

Pre-Releases    Promise    Well  for 
"  The  Lord  Loves  the  Irish  " 

"The  Lord  Lo\es  the  Irish,"  third  in  J. 
Warren  Kerrigan's  series  of  Robert  Brun- 
lon  productions,  and  scheduled  for  release 
by  the  Hodkinson  organization  on  Decem- 
ber 14th,  got  off  to  a  successful  start,  it  is 
said,  on  Sunday  in  its  pre-release  engage- 
ments in  several  of  the  larger  cities. 

The  Rowland  and  Clark  circuit  of  Pitts- 
burg put  on  "The  Lord  Lo\es  the  Irish" 
at  its  downtown  first-run  house.  Tins 
initial  showing  on  the  circuit  was  followed 
within  a  week  with  engagements  at  all 
other  Rowland  and  Clark  theatres  in  Pitts- 
burgh and  environs.  The  Alhambra,  In- 
dianapolis, also  opened  a  week's  engage- 
ment of  the  latest  Kerrigan  production  and 
the  Alcazar,  the  big  Madison  street,  Chi- 
cago, playhouse,  where  Mr.  Kerrigan  is  a 
prime  favorite,  began  a  pre-release  engage- 
ment with  an  opening  day's  business  that 
augurs  well  for  a  record-breaking  run. 


Stronger  Stories  to  be  Provided  for 
Hallroom  Boys  Comics 

So  strong  have  the  Hallroom  Boys  Com- 
edies been  going,  according  to  report,  that 
Jack  and  Harry  Cohn  have  decided  that 
e\  en  better  stories  for  these  two  reelers 
must  be  supplied. 

So  keen  are  the  Cohns  to  give  only  the 
best  service  possible  with  these  comedies, 
that  they  have  organized  a  complete  pub- 
liciiV  department,  which  will  lend  exchange 
men  and  exhibitors  every  possible  aid.  All 
of  the  accessories  needed  to  put  over  the 
series  will  be  forthcoming  within  a  short 
time,  and  in  every  other  way  will  the  dis- 
tribution of  the  two  reelers  be  augmented. 

Sales  letters,  ideas  and  suggestions  for 
proper  exploitation,  all  kinds  of  literature, 
newspaper  electros  and  mats,  as  well  as 
regular  press  service  will  be  provided  when 
ihe  new  department  gets  well  under  way. 


December    i  ;  .    i  9  i  9 


4265 


Charles  Pathe,  Paul  Brunet.  vice  president  and  general  manager  of  Pathe  Exchanges,  Inc..  Hal 
E.  Roach,  president.  Rolin  Film  Co.,  and  Harold  Lloyd  holding  conference  over  the  new  $100,000 

Harold  Lloyd  comedies 

Vitagraph  Going  at  Full  Speed 


Nov.  30.  Release  dale  of  '*  Captain 
Kidd's  Kids."  New  Lloyd 
Comedy 

With  the  resounding  success  of  Harold 
Lloyd's  first  two-reel  comedy,  "  Bumping 
into  Broadway,"  still  gaining  momentum, 
Pathe  announces  this  week  the  relea.se  of 
liis  second  effort,  "  Captain  Kidd's  Kids," 
■n  November  30th.  It  is  a  rollicking 
.  omedy  of  the  seas,  with  a  full  crew  of 
:)eautiful  girls,  and  with  captivating  Bebe 
I  )aniels  leading  the  female  buccaneers.  In 
.very  way  "Captain  Kidd's  Kids"  meas- 
ures up  to  the  standard  set  by  "  Bumping 
into  Broadway."  Harry  Pollard  is  chief 
tssistant  to  Lloycd  in  his  pirating  of  laughs 
ti  "  Captain  Kidd's  Kids." 

A  full  line  of  special  advertising  ma- 
:crial  will  accompany  the  new  feature, 
A-hich  wlil  include  stock  slide,  stock  22  x 
_'8  of  the  star,  (colored),  stock  one,  three 
.tnd  twenty-four  sheets;  special  one  and 
rhree  and  six  sheet,  special  set  of  lobby 
•  lisplay,  spe:nal  slide,  and  special  one,  two 
ind  three  column  ad  cuts  and  mats. 


Agnes  Johnston  Adapted  Mac- 
Lean-May  Production 

"Twenty  -  Three  -  .\nd  -  One  -  Half  -  Hours 
Leave"  was  not  adapted  for  the  screen  by 
John  Emerson  and  Anita  Loos  although  by 
an  error  Motio.v  Picture  News  credited 
ihem  with  the  adaptation  of  the  Mary  Rob- 
erts Rinchart  story. 

Agnes  Christine  Johnston  wrote  the  sce- 
nario for  Thos.  H.  Ince  in  which  he  intro- 
duced his  new  team  of  youthful  stars, 
Douglas  MacLean  and  Doris  May. 

Miss  Johnston  formerly  wrote  the  "sun- 
shine" stories  for  Gladys  Hulette  at 
Thanhouser  and  Pathe  and  also  adapted 
"Daddy-Long-Lcgs"  for  Mary  Pickford. 


Metro  Buys  "  Fine  Feathers  " 

The  forward-moving  career  of  Metro 
Pictures  Corporation  these  days  is  just  one 
new  play  after  another.  The  newest  is 
"Fine  Feathers."  Announcement  is  made 
from  the  New  York  offices  of  the  cor- 
poration that  Metro  has  purchased  the 
screen  rights  to  the  nolal)le  drama  by 
Eugene  Walter,  which  will  be  made  into 
a  feature  photoplay  by  Screen  Classics,  Inc. 
"Fine  Feathers"  v.as  strongly  recommended 
to  Metro  in  suggestions  submitted  by  ex- 
exhibitors  from  all  parts  of  the  country. 


Ann  Forest  who  is  appearing  in  the  Goldwyn 
production  "  Dangerous  Days  " 


Several  Fine  OfYerings  Due  During 
December,  and  Forces  Are  Busy  on 
Productions    for   Coming  Year 

THE  close  of  1919  finds  Vitagraph  not 
only  offering  several  splendid  pro- 
ductions during  December,  but  extremely 
busy  on  new^  productions  for  well  into  the 
coming  year.  All  of  its  stars  and  special 
players  are  busy,  and  both  of  Vitagraph's 
studios  at  Brooklyn  and  Hollywood  are 
working  overtime  not  alone  to  have  their 
new  pictures  ready  on  schedule  time  but  in 
order  that  the  Christmas  holidays  ma}-  be 
enjoyed. 

Alice  Joyce  has  another  splendid  feature 
ready  for  release.  It  is  called  "  Slaves  of 
Pride,"  and  was  adapted  by  William  B. 
Courtney  from  a  successful  novel.  George 
Terwilliger  directed  it.  Miss  Joyce  is  now 
working  on  "The  Sporting  Duchess," 
which  is  nearly  completed. 

Corinne  Griffith,  whose  two  recent  fea- 
tures, "  The  Climbers  "  and  "  The  Tower 
of  Jewels,"  brought  added  fame  to  this 
clever  actress,  now  has  "  Human  Col- 
lateral "  awaiting  release  and  has  started 
work  on  "  Deadline  at  Eleven."  The  lat- 
ter is  a  newspaper  story  by  Ruth  Bycrs, 
herself  a  newspaper  woman,  and  has  been 
adapted  to  the  screen  by  Liicien  Hubbard, 
a  former  newspaper  editor. 

The  activities  at  the  Brooklyn  studio 
have  been  further  increased  through  the 
arrival  of  Earle  Williams,  w-ho  had  been 
making  his  features  at  the  Hollywood 
studio.  He  came  East  especially  to  play 
the  title  role  in  W'inchell  Smith's  "  The 
Fortune  Hunter,"  which  was  completed 
last  week.  It  was  directed  by  Tom  Ter- 
riss.  Jean  Paige  played  opposite  Mr. 
Williams. 

Three  other  Vitagraph  special  produc- 
t'ons,  featuring  Bessie  Love,  Gladys  Les- 


lie and  Anita  Stewart  respectively,  will 
be  released  within  a  few  weeks.  Miss 
Love's  picture  is  "  Pegeen."  This  is  the 
last  picture  made  by  Miss  Love  under  the 
direction  of  Vitagraph.  Miss  Leslie  will 
be  seen  in  the  "Midnight  Bride."  "The 
Sins  of  the  Mothers"  will  Ije  the  Anita 
Stewart  feature. 

December  will  also  see  the  presentation 
of  the  fifteenth  and  final  chapter  of  the 
William  Duncan  serial,  "  Smashing  Bar- 
riers," and  the  commencement  of  "  The 
Invisible  Hand,"  the  new  secret  service 
serial,  in  which  Antonio  Moreno  plays 
the  part  of  the  hero. 


Leonard  Returns  to  New  York  to 
Start  Work  in  Serial 

Benny  Leonard  who  is  to  star  in  a  15- 
episode  serial  to  be  produced  and  distrib- 
uted by  Frank  G.  Hall,  president  of  Hail- 
mark  Pictures  Corporation,  returned  to 
Xew  York  this  week  from  Tulsa,  Okla., 
where  he  won  a  decision  over  Jimmy  Duffy 
in  a  15-round  boxing  contest. 

The  champion  will  start  work  about  the 
1st  of  December,  according  to  the  an- 
nouncement made  by  Mr.  Hall.  Work  will 
be  commenced  at  the  Hallmark  Studio  at 
130  West  38th  street,  where  the  interiors 
will  be  taken.  During  the  course  of  pro- 
duction the  champion  will  travel  from  New 
York  to  the  Coast  stopping  off  at  the  prin- 
cipal cities  where  scenes  w^ill  be  taken. 

Mr.  Hall  has  not  yet  announced  the 
director  for  the  Leonard  serial.  The  story 
is  now  being  written  by  a  well-known 
magazine  writer  who  is  credited  with  the 
authorship  of  one  of  the  first  scriak  ever 
made. 


4266 


Motion   Picture  News 


George  Beban  Heads  Own  Co. 


Noted   Delineator   of   Italian  Char- 
acters Begins   First  Production 
"  One  Man  in  a  Million " 

GEORGE  BEBAN,  famous  for  both  his 
stage  and  screen  interpretations,  is 
the  latest  star  to  invade  the  ranks  of  those 
film  celebrities  who  have  formed  their 
own  individual  producing  organizations. 
He  has  rented  a  part  of  the  Katherine 
MacDonald  studios,  where  he  is  now 
busily  engaged  in  arranging  the  prelimi- 
naries for  staging  a  series  of  screen  plays 
of  his  own  composition. 

The  title  of  the  first  production  is,  "One 
Man  in  a  Million."  In  this  screen  drama 
Mr.  Belban  again  appears  in  his  popular 
characterization  of  the  sympathetic  Italian, 
immortalized  by  his  well-known  stage  play, 
"The  Sign  of  the  Rose." 

An  all-star  cast  has  been  gathered  to- 
gether for  the  initial  production.  Miss 
Helen  Jerome  Eddy,  who  received  her 
stage-  tra'ning  under  David  Belasco,  and 
who  also  has  played  opposite  to  Mr.  Beban 
in  12  difterent  screen  plays,  will  also  play 


the  leading  feminine  role  in  this,  as  well  as 
the  other  Beban  productions. 

George  Beban,  Jr.  (Bob  White),  the 
five-year-old  son  of  the  star  and  producer, 
plays  an  important  role,  and  runs  his 
father  a  close  race  for  first  honors  in  the 
plays. 

Other  members  of  the  cast  include  Lloyd 
T.  Whitlock,  Dorothy  Gumin,  George  B. 
Williams,  and  the  former  famous  Shakes- 
pearian actress,  Jennie  Lee,  who  has  also 
been  associated  with  Mr.  D.  W.  Griffith. 

In  selecting  his  technical  staff,  Mr. 
Beban  used  the  same  discrimination  as 
governed  his  choice  of  players.  DcWitte 
Hagar  was  selected  as  production  manager. 
Ross  Fisher,  formerly  camerman,  for 
George  Lone  Tucker,  will  turn  the  crank 
for  the  Beban  plays.  Fred  Schaefcr  was 
selected  for  technical  director,  with  Chas. 
Watt  as  assistant  to  the  production  man- 
ager. 

No  expense  is  to  be  spared  in  making 
these  Beban  productions  perfect  in  every 
detail. 


Action  in  "Return  of  Tarzan" 


Director  Harry  Revier,  a  Show  Man 
of  Varied  Career,  Promises  Big 
Results  in  His  New  Feature 

MR.  HARRY  REVIER  is  directing  a 
a  big  production  of  "  The  Return  of 
Tarzan,"  a  new  adventure  of  Edgar  Rice 
Burroughs'  sensational  character  fiction, 
for  the  Nuina  Pictures  Corporation.  With 
plenty  of  capital  backing  him  up,  Mr. 
Revier  promises  the  picture-world  a  fin- 
ished product  of  unusual  scope  apd  skill. 
Just  now  he  is  in  Los  Angeles  with  mem- 
bers of  his  company;  he  entrained  recently 
for  California  where  the  jungle  episodes 
of  his  latest  picture  will  be  made. 

His  experience  has  been  along  widely 
diversified  trails.  For  instance,  he  con- 
trolled a  string  of  legitimate  theatres  in 
Salt  Lake  City  and  in  other  Idaho,  Mon- 
tana and  Utah  cities  with  the  present  Wil- 


lard  Mack  acting  as  leading  man  in  his 
stock  companies. 

He  is  said  to  have  spent  fruitful  years 
in  London  and  Paris  in  the  picture-produc- 
tion field  and  has  been  associated  with 
practically  all  of  the  prominent  producing 
companies  in  this  counto'.  His  work  as 
director  of  Petrova,  Edmund  Breese,  Doro- 
thy Green  and  Marie  Empress  has  been 
attested  to  in  some  of  the  best  pictures  of 
their  several  careers. 

In  "  The  Return  of  Tarzan,"  Mr.  Revier 
has  selected  t\-pes  for  the  several  roles. 
He  is  espec'ally  pleased  with  his  choice 
of  Gene  Pollar  for  the  title  role.  "  He  is 
a  big,  unspoiled  boy,"  is  the  way  Mr. 
Revier  speaks  of  him.  "  Doesn't  think  he's 
great,  enjoys  his  work;  and  my — how  he 
can  fight !  He  wades  in  and  does  every 
fight  up  to  the  finish." 


M.  Selznick  Buys  "  The  Woman 
God  Sent  "  by  Sophie  Irene  Loeb 

SOPHIE  IRENE  LOEB  recently  com- 
pleted a  scenario,  "The  Woman  God 
Sent,"  which  has  been  purchased  by  Myron 
Selznick  and  is  slated  for  early  production 
at  the  Eastern  Selznick  studios,  under  the 
direction  of  Larry  Trimble.  Miss  Loeb  is 
the  author  of  numerous  novels,  short  stories 
and  articles  which  have  attained  wide  popu- 
larity. 

While  telling  a  big  love  story,  the  pic- 
ture shows  what  is  being  done  with  mil- 
lions of  helpless  human  lives  by  the  legis- 
latures of  the  country.  It  is  not  a  politi- 
cal story,  however,  but  a  human,  advent- 
urous thrilling  romance  of  a  man  and  a 
woman,  their  lives  and  the  lives  touched 
by  them. 

Miss  Loeb  has  become  one  of  the  bet- 
ter known  women  w-riters  of  the  day  be- 
cause of  her  conspicuous  gra.sp  of  funda- 
mentals and  the  mteresting  angles  she  dis- 
closes of  the  personal  and  emotional  dramas 
of  modern  life.  "The  W'oman  God  Sent" 
will  combine  all  the  dramatic  power  and 
humorous  appreciation  that  marks  Miss 
Loeb's  work. 

Myron  Selznick  is  convinced  he  has  «. 
great  picture  in  the  making,  and  the  cast 
will  be  selected,  it  is  said,  with  a  view  to 
the  highest  excellence.  The  star  and  casi 
will  be  announced  later. 


The  Kinograms  News  Reel  Service 
Registers  Claim  of  "  Beat  " 

According  to  a  report  from  the  Repub- 
lic Distributing  Corporation,  Kinograms 
demonstrated  superior  efficiency  in  "shoot- 
ing" the  views  of  the  Prince's  arrival  in 
New  York  and  the  subsequent  afternoon 
parade  and  getting  them  on  the  screen  in 
record  time.  At  12  o'clock,  says  the  re- 
port, Kinograms  pictured  the  arrival  of  his 
royal  highness  at  Batterj-  Park;  then  fol- 
lowed the  taking  of  the  procession  of  the 
royal  visitor  up  Fifth  avenue.  The  parade 
terminated  at  2  o'clock,  says  the  announce- 
ment; but  "at  three  o'clock."  continues  the 
report,  "  these  pictures  were  flashed  on  the 
screen  at  the  Capitol,  Palace,  Rivoli  and 
Rialto  Theatres.  The  nearest  competitors 
of  Kinograms  were  beaten  by  over  one 
hour,  although  they  made  special  arrange- 
ments to  get  out  their  prints  by  making 
use  of  independent  laboratories." 


Boston  Theatre  Men  Make  Merry 
at  Jester  Club  Meeting 

Boston  Testers,  an  organization  com- 
posed of  Moving  Picture  Theatrical  men 
of  Greater  Boston,  with  managers  of  the 
Film  Exchanges  throughout  the  city  as 
honorarj'  members,  held  their  annual  event 
at  the  Copley-Plaza  Hotel,  Boston,  on 
Friday  evening,  November  14.  The  big- 
time  started  at  the  stroke  of  eight  bells 
of  the  last  dog-watch  and  did  not  end 
until  the  first  stroke  of  the  morning  watch 
Saturday  morning. 

At  mid-night,  a  mock  "  night-court " 
opened  up,  and  through  the  wee  small 
hours  of  the  morning,  the  tribunal  justices 
metered  out  fines  as  fast  as  a  streak  of 
lightning  changes  its  whereabouts,  and 
ranging  in  size  from  25  cents  to  $25. 


Fox  May  Construct  Roof  Garden 


Garden  Under  Consideration  Would 
Serve  as  Resting  Spot  and  Set- 
ting Atop  of  New  Building 

IN  addition  to  figuring  on  a  permanent 
airplane  landing  platform  upon  the 
roof  of  his  big  new  administration  and 
laboratory  now  nearing  completion  at 
Tenth  Avenue,  S&th  to  56th  streets.  New 
York,  William  Fox  has  under  consider- 
ation a  project  for  a  roof  garden  to  oc- 
cupy the  northwestern  corner  of  the  gi- 
gantic structure. 

Plans  for  the  proposed  roof  garden 
have  been  submitted  to  Mr.  Fox  with  a 
view  to  having  that  portion  of  the 
L-shaped  roof  concreted  in  order  that  a 
layer  of  rich  soil  may  be  spread  and  parts 
of  the  section  sodded.  The  plans  call  for 
gravel  walks  winding  between  beds  of 
flowers  and  clusters  of  evergreens;  the 
entire  section  to  be  enclosed  by  a  boxwood 
hedge  of  a  height  sufficient  to  screen 
neighboring  roofs  from  view. 


The  garden  will  offer  Fox  stars  work- 
ing in  the  East  a  restful  atmosphere  be- 
tween the  taking  of  scenes,  and  also  will 
make  an  ideal  spot  for  exterior  scenes 
calling  for  settings  of  this  sort.  Wil- 
liam Fried,  personal  architect  for  Mr. 
Fox,  who  in  association  with  Harrison  G. 
\\'iseman  of  the  firm  of  Carlson  &  Wise- 
man, drew  the  plans  for  the  new  build- 
ing, has  reported  that  the  building  is  fully 
able  to  support  such  a  roof  garden  and 
has  offered  his  services  in  perfecting  the 
plans.   

"  Pierre  Le  Grand,  as  the  forthcoming  Fox 
production  in  which  William  Farnum  is  to  star 
is  temporarily  titled,  is  almost  finished. 


For  the  first  time  on  any  screen,  William  Wal- 
lace Reid,  .Tr.,  son  of  his  dad.  stir  of  Paramount- 
.'\rtcraft  pictures,  will  make  his  apiearance  in 
"  Th-  Bear  Trap,"  Will  M.  Ritchey"s  picturized 
version  of  Byron  ^lorgan's  auto  race  story. 


"  Terror  Island  "  is  the  title  finally  selected  for 
Houdini's  second  mystery  picture  for  Paramount- 
.\rtcraft,  filmed  under  the  working  title,  "  Sal- 
vage." 


"t've  come 

ihni  IflncI 
you  5^0*©" 


in 


r 


'Uovcl  you  QuP9C 
(:u-lip9  "^ror  mv 


HERE'S  just  the  kind  of  picture  that  HARRY  CAREY 
and  JACK  FORD  can  do  better  together  than  any 
other  actor  and  director  in  the  whole  world — a  perfectly 
delightful  comedy  in  admirable  indoor  and  outdoor  set- 
tings, with  saddle  and  six-shooter  just  enough  "in  the 
picture"  to  mix  in  some  thrills  with  the  laughs.  Which 
makes  "A  Gunfightin'  Gentleman"  good  for  any  a^e  or 
audience  in  any  theatre  in  the  land.  Secure  this  genuine 
attraction  for  your  own  house  without  loss  of  time — 
it  simply  can't  fail. 


Directed  by  Jack  Ford 


pcciallxSelcc'tei 


THE  OUTCASTS  OF 
POKER  FLAT 

PHOTOPLAY  says:  "Two  remark- 
able things  are  Harry  Carey's  rise  to 
real  acting  power  and  director  Ford's 
marvelous  river  locations  and  abso- 
lutely incomparable  photography. 
This  photography  is  an  optic  sym- 
phony." 


THE  ACE  OF  THE  SADDLE 

WID  says:  "Folks  who  like  Harry 
Carey  in  even  a  fair  degree  are  going 
to  like  him  a  whole  lot  more  after 
they  have  seen  'The  Ace  of  the  Sad- 
dle.' Into  the  more  serious  'meller' 
stuff  has  been  injected  a  wealth  of 
incident." 


RIDERS  OF  VENGEANCE 

VIRGINIA  DALE  says:  "This  is  a 
good  picture — western  melodrama  to 
the  fullest  extent  but  admirably  made 
and  acted."  And  Wid;  "A  first  rate 
production,  with  a  genuinely  popular 
actor  as  the  star." 


THE  RIDER  OF  T^  LAW 

VARIETY  saysi§^  good  picture  and 
Carey  the  best^ thing  in  it.  The  kind 
of  role  aii^story  that  he  'eats  alive.' 
Action,  tkyilery,  love,  excellent 
photography  and  capable  direction." 


December    13.  1919 


4271 


"Counterfeit"  and  "Scarlet  Days" 
Current  Ferguson  Vehicles 

Elsie  Ferguson  in  "Coumerteit '  iiiul  iht 
i  ).  \V.  Griltuh  production,  "Scarlet  Days,  " 
oth  of  which  hasc  been  shown  with  sig- 
,il  success  at  the  Rivoli  Theatre,  New 
N  ork,  arc  announced  as  the  Paraniouni- 
\rlcraft  feature  releases  for  November 
■otli. 

Into  "Counterfeit,"  which  was  directed 
\  George  Fitzmauricc,  Ouida  licrgere, 
\  rote  the  scenario,  is  said  to  have  put  all 
ihc  elements  iliat  lielons;  in  the  successful 
photodrama.  David  Powell  plays  opposite 
Miss  Ferguson  in  the  "Counterfeit,"  and 
Charles  Gerard  appears  in  the  heavy  role. 
Others  who  aid  in  maintaining  the  stand- 
ard of  the  cast  are  Helen  Montrose,  Charles 
Kent  and  Ida  W  aterman. 

In  "Scarlet  Days,"  a  romance  of  the 
days  of  '49  in  California,  Mr.  Grifhth  ic 
said  to  have  achieved  a  picture  replete  with 
thrills  and  dramatic  suspense  and  telling 
a  sweet  love  story.  Richard  Barthclmcss 
appears  in  the  leading  role  of  a  dashing 
young  outlaw.  Ralph  Graves  is  cast  as  an 
aristocratic  young  Virginia.  Clarine  Sey- 
mour, Eugenie  Hresserer,  George  Fawcett, 
Walter  Long,  Kate  Bruce,  Rhea  Haines, 
Adolphe  Lestina,  Herbert  Sutch  and  J. 
Wesley  Warner  also  appear. 


Full  Publicity  Helps  Promised  on 
Foundation  Film 

That  "The  Blindness  of  Youth"  will 
have  complete  publicity  helps  for  the  ex- 
hibitor, is  part  of  the  announcement  made 
by  Murray  W.  Garsson,  general  manager 
of  the  Foundation  Film  Corporation  wh.ch 
is  about  to  release  its  initial  production  to 
the  State-rights  buyers.  The  company  be- 
lieves it  has  a  production  that  will  capti- 
vate the  most  critical,  both  from  the  stand- 
point of  ?tory  and  completeness  in  fineness 
of  production. 

So  confident  is  Mr.  Garsson  in  the  future 
success  for  the  production  an  additional 
sum  of  money  has  been  added  to  the  ad- 
\ertising  appropriation.  "I  am  an  enthusi- 
ast over  exploitation  aids  for  the  exhibitor 
in  putting  over  a  picture  and  getting  the 
most  out  of  it  from  the  box-office  stand- 
point," said  Mr.  Garsson. 

Miss  Delia  Hayden  of  F.  P.-Lasky 
Resigns;  Marries  Chicago  Man 

F"amous  Players-Lasky  reports  that  Miss 
Delia  Hayden.  who  for  the  past  three  years 
has  been  in  charge  of  the  Still  Photogranh 
Department  of  the  Famous  Players-Lasky 
Corporation,  has  resigned  her  position.  On 
Sunday,  November  23,  she  was  married  in 
Chicago  to  Mr.  William  James  Guggen- 
heim of  that  city,  where  they  w'll  reside. 
Her  former  position  will  be  assumed  by 
Miss  Ruth  Islay. 


Equity  Company  of  Portland,  Ore., 
to  Handle  Pioneer  Pictures 

The  past  week  saw  the  conclu.sion  of  the 
negotiations  between  the  Pioneer  Film  Cor- 
poration and  the  Equity  Distributing  Com- 
pany of  Portland,  Oreg.  This  deal  places 
in  the  hands  of  the  Equity  for  exploitation 
in  the  States  of  Oregon,  Washington.  Idaho 
and  Montana,  the  entire  list  of  major  Pio- 
neer attractions. 


The   Fifth   of   the   Screen  Classics 
Nearly  Completed;  Cutting  and 
Assembing  to  be  Done  Soon 

CAMERA  work  on  four  of  the  five 
Screen  Classics,  Inc.,  productions 
that  comprise  the  second  round  of  Metros 
"  fewer  and  belter "  pictures,  has  been 
completed  under  the  personal  supervision 
of  Maxwell  Karger,  director-general  at 
the  Metro  studios  in  Hol!3r\vcod,  Cal. 
The  fifth,  "The  Right  of  Way,"  starriii.^ 
Bert  Lytell,  will  be  finished  last,  it  is  said, 
about  a  week  behind  the  other  four,  which 
had  the  advantage  of  a  week's  start. 

The  first  to  flash  under  the  finish  wire 
was  "  The  Best  of  Luck,"  A.  S.  Le  Vino's 
adaptation  of  the  famous  Drury  Lane 
melodrama  by  Cecil  Rale  gh,  Henry  Ham- 
ilton and  Arthur  Collins,  with  an  all-star 
cast.  Next  was  "Should  a  Woman  Tell?" 
by  Finis  Fcx,  featuring  Alice  Lake  and 
an  all-star  ensemble.  Finishing  on  the 
same  day  were  "  The  Willow  Tree,"  the 
Cohan  and  Harris  stage  play  by  J.  H. 
Bcnrimo  and  Harrison  Rhodes,  starring 
Viola  Dana,  and  "  The  Walk-Offs,"  the 
Morosco  stage  hit  by  Frederick  and  Fanny 
Hatton,  with  Alay  Allison  in  the  stellar 
role. 

Jack  Holt,  Kathn-n  Adams.  Lilic  Leslie 
and  Fred  Malatcsta  have  the  leading  roles 


Taylor  Holmes 

Knowledge  of  Exhibitors'  Needs  De- 
termined Choice  of  Personnel; 
Metro  to  Handle  Releases 
n^AYLOR  HOLMES,  president  of  Tay- 
lor  Holmes  Productions,  Inc.,  who 
will  star  in  the  screen  comedies  to  be  made 
by  his  new  producing  co'mpany,  announces 
that  he  has  ccmpleted  the  personnel  of  his 
executive  staff.  The  Taylor  Holmes  pro- 
ductions will  be  released  in  the  United 
States  and  Canada  by  Metro,  but  the  com- 
edian has  his  own  organization  for  making 
picturizat'ons  of  big  Broadway  stage  com- 
edy successes,  the  first  three  of  which  are 
to  be  "  Nothing  but  the  Truth "  "  The 
Very  Idea"  and  "Nothing  but  Lies." 

Mr.  Holmes  makes  it  known  that  each 
member  of  his  executive  organization  was 


in  "The  Best  of  Luck."  Ray  C.  Small- 
wood  directed  the  produclit  n  and  Harold 
Wenstrom  photographed  it. 

"Should  a  Woman  Tell?"  is  .'Mice 
Lake's  first  vehicle  as  a  featured  player 
under  her  five-year  contract  w-ith  Metro. 
Prominent  in  the  cast  surrounding  her  are 
Jack  Mulhall  and  Frank  Currier.  John  E- 
Ince  directed  the  production  and  Sol 
Polito  photographed  it. 

In  "  The  Willow  Tree,"  a  modern  stor>- 
based  on  a  Japanese  legend.  Miss  Dana 
is  supported  by  Pell  Trenton,  Edward 
Connelly  and  "  Jack "  Yutaka  Abbe. 
Henry  Otto  directed  "  The  Willow  Tree  " 
and  John  Arnold  did  the  photographing. 
Miss  Allison  in  "  The  Walk-Offs "  was 
directed  by  Herbert  Blache.  Prominent 
in  the  supporting  cast  are  Emory  John- 
son, Joseph  Kilgour,  Darrell  Foss,  Kath- 
leen Kerrigan  and  Claire  Du  Brey. 

June  Mathis  scenarioized  "The  Right  of 
Way,"  Bert  Lytell's  starring  vehicle.  The 
director  is  Jack  Dillon.  Beatrice  Joy, 
Carmen  Phillips  and  Virginia  Caldwell 
are  prominent  in  the  feminine  portion  of 
the  supporting  cast,  while  strong  male 
roles  are  in  the  hands  of  Frank  Currier, 
T.  H.  Gibson-Gowland,  Henry  Harmon, 
.Antrim  Short  and  Graham  Pettic. 


Completes  Staff 

chosen  with  particular  regard  for  a  thor- 
oughgoing knowledge  of  exhibitors'  wants 
and  needs.  With  himself  as  president, 
he  is  ass'sted  by  Paul  Turner,  the  well- 
known  attorney,  as  vice-president ;  H.  H. 
Bruencr.  treasurer ;  Thomas  A.  Persons, 
supervising  director  in  charge  of  produc- 
tion, and  Gus  Mohme,  director  of  sales. 

"As  it  is  my  contention  that  the  ex- 
hibitor is  the  backbone  of  the  industry,"" 
said  Mr.  Holmes,  in  discussing  h's  new- 
organization,  "  I,  as  a  producer,  am  deter- 
mined to  take  into  consideration  first  of 
all  the  problems  and  anxieties  of  the  man 
who  runs  the  picture  house." 


Percy  Marmont  Vitagraph  leading  man,  left  last 
week  with  Alice  Joyce  and  the  rest  of  her  com- 
pany for  ten  days'  location  work  on  "  The  Sport- 
ing IJuchess." 


4272 


-1/  (>  lion    P  I  c  t  u 


Motion   Picture  A 


NOT  m  Augustus  Thomas'  palmiest  davs  of  'punch' 
drama",  says  Observer  in  the  Chicago  Herald  & 
Examiner,  "have  I  seen  the  superior  of  this  Eric 
Stroheim  production  at  the  Ziegfeld.  Stroheim  is,  I  believe, 
the  author  and  director.  He  is  certainly  the  actor.  'BLIXE) 
HUSBANDS'  treats  of  the  neglected '  wife  and  the  pitfalls 
that  confront  her.  In  genius  of  presentment  and  dramatic 
settmg  it  rises  above  the  ordinary  sex  drama  as  the  Tyrolean 
Alps,  in  which  the  story  is  laid,'  tower  above  our  owti  sand 
dunes." 


CAPL  LAEMMLE 

VON  STROHEIMS 


i 


m  b  e  r   /  ?  ,    i  9  i  9 


4275 


I  "<HE  most  remarkable  feature  of  the  picture,  in  my 
I  estimation,"  writes  Genevieve  Harris  in  the  Chicago 
Evening  Post,  "is  its  technical  perfection.  The  direc- 
tion is  wonderful — all  the  more  so  because  it  is  the  d  rector's 
first  picture.  Everj-  scene  and  every  subtitle  advances  the 
action.  There  is  no  superfluous  material.  The  story  works 
up  gradually  to  a  dramatic  climax  of  real  power.  Strohei/n 
himself  has  a  unique  role  and  he  acts  it  so  well  that  you  doubt 
whether  he  is  acting  at  all.  'BLIND  HUSBANDS'  is  a 
most  unusual  picture." 


OVEL 


UNIVERSAL 

ProdjycHorv  Do  \uxc 
K^urc  Youll  Novcr  mi^f 


Y 


4276 


Motion  Picture 


Me  . 


III  b  c  r    I  ;  .    I  K>  I  o 


4277 


o©®S?®K]  (3D,©©!! 


Carl  Lac^mmle  p^-^ji^n^s 


HOMINY  MIIUM 

jn  the  6r<»atest  Love  Story  ov^r  Told.  Produced  under^theiLdiri^ct ion  of 


4278 

Chas.  Pathe  Pleased  at  Findings 


Head  of  House  of   Pathe  Accom- 
plishes Wealth  of  Things  on  Second 
Visit  to   Country  This  Year 

CHARLES  PATHE,  head  of  the  inter- 
national organization  that  bears  his 
jiame,  sailed  for  Paris,  after  six  weeks' 
stay  in  New  York  City,  during  which  he 
transacted  an  enorrfious  amount  of  busi- 
ness, looking  to  the  expansion  and  in- 
creased activities  of  Pathe  Exchange.  Inc. 
He  was  accompanied  by  Madame  Pathe 
and  the  Misses  Pathe,  who  enjoyed  every 
minute  of  their  time  on  this  side  of  the 
water. 

The  second  visit  of  Mr.  Pathe  during 
the  present  year  was  the  most  important, 
as  it  had  to  do  with  the  plans  touching 
upon  every  activity  of  the  organization. 
Mr.  Paul  Brunet,  Vice-President  and 
General  Manager  has  been  devoting  a  tre- 
mendous amount  of  energy  and  a  fine  en- 
thusiasm to  the  project  of  the  Associated 
Exhibitors,  Inc.,  announcement  of  which 
-was  recently  made.  A  vast  amount  of  ex- 
tremely difficult  work  has  been  accom- 
plished in  a  relatively  short  time,  and  when 
Mr.  Pathe  was  about  to  take  his  departure, 
the  plan  had  been  matured  and  absolutely 
guaranteed  in  a  manner  which  guarantees 
the  fullest  measure  of  successful  operation. 
Mr.  Pathe  expressed  himself  as  deeply 
gratified  by  the  early  results  and  again 
pledged  the  resources  of  Pathe  Exchange, 
Inc.  to  the  highest  achievement  of  the  plan. 

"  I  am  especially  impressed  by  the  phe- 
Tiomenallv  healthy  condition  in  the  indus- 
try," said  Mr.  Pathe,  just  before  his  de- 
parture. "  Exhibitor  reports  that  I  have 
seen  from  all  sections  show  that  a  steadily 
increasing  number  of  persons  attend  the 
shows  of  motion  pictures.  The  first-run 
houses  are  playing  to  capacity  and  all  of 
the  smaller  theatres  have  felt  the  new  im- 
peti:s.    And,  looking  at  these  facts  from 


the  standpoint  other  than  commercial,  I 
ran  sec  that  this  phase  is  not  merely  tem- 
r(-rary  but  indicative  of  the  even  broader 
vogue  that  will  be  attained  by  motion  pic- 
tures. The  building  in  New  York  and 
other  portions  of  the  country  of  magnifi- 
cent palaces  for  the  cinema  is  an  indicaticn 
rf  the  increasingly  firm  foundation  upon 
■  hich  this  form  of  amusement  now  rests. 
It  means,  too,  that  to  meet  the  critical  de- 
r-and,  belter  pictures  v/ill  have  to  be  made, 
even  admitting  that  the  standard  now 
reached  is  becoming  impressive. 

"The  demand  is  not  only  for  skilfullv 
constructed  stories  dealing  with  huma-i 
emotion,  but  for  sympathetic  and  skilled 
T^roducers,  who  can  translate  these  crea- 
tions to  the  screen  so  that  ihey  may  make 
nn  unfailing  appeal  to  the  hearts  of  the  be- 
holders. Pathe  Exchanp'e,  Inc..  therefore, 
]\TS  reason  to  feel  proud  in  the  enrolment 
of  such  acknowledged  masters  of  the  art 
:is  Albert  Capellani,  J.  Stuart  Blackton, 
lesse  D.  Hampton,  Mrs.  Sidney  Drew, 
Hobart  Henle>'.  Frank  Kcenan,  Leonce 
Perret,  Edwin  Carewe  and  Edgar  T^ewis, 
with  more  in  prospect.  These  are  the 
minds  that  are  putting  the  humanities  into 
the  pictures  with  a  craftsmanship  that 
squares  nicely  to  all  of  the  requirements  of 
.Trt  of  the  drama.  The  coming  year,  I  be- 
lieve I  am  safe  in  saying,  will  be  more 
than  ever  fruitful  of  achievement. 

"  I  have  been  most  fully -impressed  bv  thf 
f"irit  that  nervades  the  oreanizat'on  in  all 
of  its  branches.  Tt  is  a  v>-ide-awake  p.chiev- 
i-Tg  American  spirit  which  will  make  itself 
felt  in  every  country  of  the  world;  and  I 
want  to  say  a  word  of  snecial  commenda- 
tion of  all  of  the  executives  in  the  Home 
Office  and  the  far-flung  exchanges,  under 
the  active  chieftancy  of  Mr.  Paul  Brunet. 
The  business  of  the  organization  has  in- 
creased in  a  surprising  and  gratifying 
fashion." 


To  Screen '  'Grumpy, ' '  Stage  Hit 


Robertson-Cole  Announces  the  Ac- 
quisition  of  Drama  Which  Won 
Triumphs  Here  and  in  Europe 
RUMPY,"    the     sensational  play, 
which  it  is  said  attracted  theatre 
goers  in  all  parts  of  the  world,  will  soon 
be  filmed.    This  important  announcement 
to  the  film  world  is  made  th's  week  by 
officials    of    Robertson-Cole.    It   will  be 
->    Robertson-Cole    special,    and    one  of 
the  most  celebrated  stars  of  the  day  will 
be  seen  in  the  stellar  role  of  "  Grumpy," 
according  to  the  report  received. 

When  Cyril  Maude  appeared  in  the 
American  tour  of  "  Grumpy  "  at  Wallick's 
theatre  during  the  seasons  of  1913  and 
1914,  the  average  weekly  receipts  for  the 
two  seasons  were,  according  to  the  Robert- 
son-Cole statement,  more  than  $13,000.  In 
May  of  1914,  the  play  was  staged  in  the 
New  theatre,  London,  and  from  that  time 
imt'l  October  of  the  same  year  the  show  is 
'aid  to  have  met  w'th  unvan'ing  success. 
Tii  October  *he  war  forced  Cyril  Maude  to 
bring  the  play  back  to  America.  During 
the  following  theatrical  seasons,  the  pro- 
duction   loured    America    and    was  also 


staged  in  Australia  and  New  Zealand.  It 
is  said  that  at  every  place  where  the  play 
was  shovvn,_  the  receipts  realized  were  very 
heavy. 

Theatrical  men  in  New  York  have  ac- 
claimed "Grumpy"  the  biggest  and  best 
feature  of  the  times.  Critics  in  America 
like  their  associates  across  the  ocean  de- 
clared that  every  time  you  saw  "  Grumny  " 
you  wanted  to  see  it  again.  Robertson- 
Cole  officials  have  had  a  separate  ^cnario 
staff  at  work  both  in  New  York  Citv  and 
on  the  coast  to  secure  the  best  stories  in 
the  land.  It  was  no  easv  task  to  get 
"  Grumpy "  for  many  of  the  large  pro- 
ducers who  saw  the  merit  of  the  «tage 
success  as  a  film  bid  high  for  the  Cyril 
Maude  success. 


Theodore  Deltrich  Announces  the 
Removal  of  His  Offices 

Thnodore  C.  Deitrich,  president  of  Deit- 
rich-Beck,  Inc.,  and  of  De  Luxe  Pictures, 
Inc..  announces  the  removal  of  his  offices 
rn  December  1st,  from  .Si6  Fifth  avenue 
to  135  \N'est  44th  street. 


Motion  Picture  News 


Blanche  Sweet  is  star  in  "  Fishting  Cressy 
her  latest  Pathe  release 


House  Organ  Pubhshed  by  Minne- 
apolis Simplex  Distributor 

A  recruit  has  been  added  to  the  ranks 
rf  Simplex  distributors'  house  organs  by 
the  appearance  of  the  "  Teco  Tattler,"  a 
four-page  monthly  published  by  the  Teco 
Products  Mfg.  Co.,  Simplex  Distributors 
for  northern  and  eastern  Iowa  and  north- 
ern and  western  Wisconsin. 

George  Feinberg,  manager  of  the  fore- 
going company,  is  editor-in-chief  of  this 
sheet,  which,  judging  from  its  initial  num- 
ber, should  become  very  popular  with  the 
nurchasers  of  theatre  equipment  in  the 
before-mentioned  territory. 

The  Teco  Company  derives  its  name 
from  the  words  "Theatre  Equipment 
Company,"  the  trade  name  of  their  prede- 
cessor. Throughout  the  first  number  of 
the  Teco  Tattler  runs  a  series  of  inter- 
esting facts  concerning  the  Simplex  Pro- 
jector together  with  well-written  descrip- 
tions of  the  numerous  other  accessories 
handled  by  the  Teco  Company. 

Mr.  Feinberg  together  with  Mr.  Francis. 
h'S  partner,  recently  organized  the  Teco 
Company.  Their  headquarters  in  the  Lreb 
Arcade  building  is  regarded  as  one  of  the 
finest  equipped  supply  houses  in  the  Mid- 
dle West,  while  the  line  of  equipment  car- 
r'ed  by  them  is  as  complete  as  any  houses 
of  similar  nature  in  the  country. 

The  number  of  Simplex  Projectors  sold 
through  this  enterprising  house  in  the  past 
year  already  reaches  close  to  the  three 
hundred  mark,  wh'ch  may  be  regarded  as 
a  fair  indication  of  the  future  success 
which  this  progressive  house  is  bound  to 
achieve. 


Producer  of  "  Facts  and  Follies  " 
Visits  Company  in  Florida 

Bernard  MacFadden  is  the  producer  of 
the  Facts  and  Follies  Series,  which  is  be- 
ing statp  righted  by  the  Pioneer.  Mr. 
MacFadden  accompanied  by  his  staff  of  as- 
sistants arrived  last  week  at  Jacksonville, 
Fla.,  where  the  Facts  and  Follies  Comoany 
under  command  of  Director  Wray  Physioc 
's  busily  engaged  in  keeping  two  months 
ahead  of  release  dates,  it  is  said 

\^'hile  in  Jacksonville  Mr.  MacFadden 
conferred  at  length  with  Mr.  Physioc.  and 
as  a  result  all  details  for  the  completion 
of  the  entire  series  have  been  worked  out. 


December   13,    i  9  i  9 


4279 


Producers  Security  Corp.  Here 


Wesley  Ruggles  Tries  New  Stunt 
in  Picturecraft 

A  new  idea  in  pictiirecralt  is  being 
iried  out  by  the  originator,  Wesley  Rug- 
Ics,  one  of  the  youngest  directors  in  the 

dustrj-,  recently  added  to  the  Selznick 
.-taff  to  direct  the  Owm  Moore  produc- 
tions. 

Mr.  Ruggles  has  designed  and  con- 
structed a  miniature  stage,  small  enough 
to  be  set  up  on  his  desk,  where  he  figures 
out  the  action  of  every  picture  in  detail 
before  rehearsals  begin.  He  has  definite 
ideas  about  building  a  play,  and  "Perfec- 
tion in  details"  is  his  slogan. 

"The  important  thing  is  to  look  out  for 
the  small  discrepancies,  to  be  natural  ana 
consistent,"  said  Mr.  Ruggles,  "For  in- 
stance, in  working  out  the  action  of  a 
story,  I  positively  will  not  take  any  char- 
acter out  of  the  .^cenc  unless  the  plot 
logically  demands  that  they  be  removed. 
I  never  want  it  to  appear  that  they  had 
to  get  out  so  the  play  could  get  on.  That 
is  where  the  miniature  set  is  going  to  come 
in  handy.  I  can  take  time  to  figure  out 
the  action  more  clearly  and  carefully,  for 
there  must  he  a  reason  for  every  mo\e 
the  characters  make." 

F.  P.-Lasky  British  Producers  to 
Film  Current  Drury  Lane  Drama 

Word  comes  frrm  England  that  Famous 
Players-Lasky  British  Producers,  Ltd.,  has 
purchased  the  screen  rights  to  "The  Great 
Da.\4, '  the  sensational  drama  now  playing 
at  the  Drun,-  Lane  Theatre.  The  purchase 
was  made  from  Arthur  Collins,  who,  in- 
cluding "The  Great  Day,"  has  produced  all 
of  the  last  twenty-three  dramas  presented 
at  the  Drury  Lane.  The  work  of  filming 
will  start  at  the  London  studio  shortly 
afterwards,  or  about  the  first  of  Maj*. 

It  is  reported  that  by  the  terms  of  the 
purchase  from  Mr.  Collins,  Famous  Play- 
ers-Lasky British  Producers,  Ltd.,  obtains 
the  right  to  use  as  much  of  the  or  ginal 
scenery,  properties  and  costumes  of  the 
stage  production  as  may  be  adaptable  for 
the  picturization.  Mr.  Collins,  whose 
genius  for  realism  and  spectacular  effect  is 
said  to  be  unusual,  has  also  offered  to  as- 
sist the  company  in  ever>'  possible  way  in 
the  adaptation  and  in  the  supervision  of 
the  screen  version. 


Arline  Pretty  Serial  Is  Called  a 
"  Thriller  of  Thrillers" 

According  to  a  report  from  the  Serici 
Producing  Corporation,  "A  Woman  in 
Grey,"  starring  Arline  Pretty  and  directed 
by  James  Vincent,  is  said  to  be  "an  en- 
tirely different  style  of  serial  than  anything 
ever  before  attempted  in  this  particular 
style  of  screen  entertainment."  Based  on 
C.  N.  and  A.  M.  Williamson's  greatest 
mystery  no\el,  the  story,  revolves  itself 
around  one  of  the  most  novel  and  baffling 
plots  ever  transferred  to  the  screen. 

Walter  Richard  Hall,  who  wrote  the 
screen  version  of  "A  Woman  in  Grev."  is 
said  to  have  eclipsed  all  his  previous  serial 
efforts.  "His  ingen-'ous  and  dcnth-dcfving 
thrills,  enacted  by  both  Miss  Prettv  and 
Henrj-  Sell,  are  said  to  be  a  veritable  sen- 
sation in  themselves  and  almost  unsur- 
passable," according  to  the  Serico  report. 


Ricord   Gradwell,   Pfesuleiit   of  the 
Organization,  States  Purposes  of 
the  Recently  Incorporated  Body 

AMONG  the  new  incorporations  affili- 
ated with  the  motion  picture  industry 
is  to  be  found  The  Producers  Security  Cor- 
poration, with  general  offices  at  515  Fifth 
avenue.  Mr.  Ricord  Gradwell,  formerly 
president  of  the  World  Film  Corporation, 
is  president  of  the  new  organization.  In 
describing  the  scope  and  objective  of  the 
company  Mr.  Gradwell  says  : 

"  The  Producers  Security  Corporation  is 
primarily  a  service  organization.  It  is  not 
a  producing  concern,  nor  does  it  distribute 
motion  pictures.  It  aims  to  act  as  an  in- 
termediary between  the  producer  and  the 
distributor,  and  to  safeguard  the  interests 
of  both. 

"  The  producer  has  generally  found  that 
the  necessity  for  detail  attention  to  the 
distribution  contracts  has  operated  to  dis- 
tract his  attention  from  his  production 
work.  It  is  our  plan  to.  remove  such  de- 
tail work  from  the  producer  entirely. 

"  The  service  we  will  perform  will  be  re- 
munerated for  on  the  percentage  basis,  and 
we  aim  to  take  the  whole  detail  of  manage- 
ment from  the  hands  of  the  producer  from 


Burston's  Newest  Production  "  The 
Hawk's  Trail "  Features  Many 
Notable  Players 

KXOWX  to  the  trade  not  only  as  an 
independent  producer  of  successful 
serials,  but  also  a  working  producer  whose 
independent  ideas  are  sure  to  produce  nov- 
elties with  each  release,  Louis  Burston, 
president  of  Burston  Films,  Inc.,  announces 
this  week  the  placing  on  the  State-rights 
market  of  his  latest  serial  "The  Hawk'j 
Trail,"  with  King  Baggot  in  the  main  part 
supported  by  Rhea  Mitchell  and  Grace 
Darmond.  Claiming  the  honor  of  present- 
ing the  "first  serial  de  luxe,"  Producer 
Burston  has  given  his  group  of  stars  nota- 
ble support  in  an  unusually  large  cast  of 
principals,  as  well  as  a  stock  company 
somewhat  larger  than  is  common  in  multi- 
reel productions.  Among  the  well-known 
actors  selected  for  their  abilitj-  to  act,  which 
is  a  Burston  hobby,  are  Harry  Lorraine, 
George  Seigman,  Carmen  Phillips,  Stanton 
Heck,  Edna  Robinson,  Fred  Windmere, 
Sylvia  Joslyn,  Art  Belasco,  Carl  Stockdale 
and  Leo  White. 

King  Baggot  has  a  particularly  sym- 
pathetic role,  that  of  Stanton  Steele,  a 
scientific  criminologist,  whose  resemblance 
to  an  under-world  character  known  as  the 
"Hawk,"  bestows  upon  him  the  same  sobri- 
quet. In  his  attempt  to  uncover  the  villainy 
of  one  Dugan,  played  by  Harry  Lorraine, 
who  wrongly  w'tbbold-  1*10  foi-tune  o*^  the 
Drake  sisters  (Grace  Darmond  and  Rhea 
Mitchell),  the  sleuth  "Hawk"  is  seen  in 
many  disguises.  Master  of  make-up  that 
he  is.  King  Bag.srott  brings  to  the  various 
roles  that  skill  in  characterization  which 
has  made  him  one  of  our  most  notable 


the  niomciii  he  has  finished  his  production 
work.  We  will,  if  necessary,  arrange  dis- 
tril)ution  or  sales  contracts  for  him;  we 
will  audit  the  returns  from  a  distributing' 
contract,  and  we  will  watch  his  interests  in 
ever)-  way  as  if  ihcy  were  our  own.  Pub- 
licity and  advertising,  poster  design  and 
all  the  multitudinous  detail,  if  desired,  we 
shall  be  glad  to  handle,  and  we  have  an 
organization  that  is  capable  of  that.  If 
legal  service  is  required  we  will  furnish 
that." 

Mr.  Gradwell's  statement  further  de- 
clares'that  the  personnel  of  the  organiza- 
tion has  been  selected  with  a  view  to 
have  only  those  men  in  the  corporation  that 
will  be  enabled  by  virtue  of  their  ex- 
perience "to  carry  out  the  objects  of  an 
absolutely  square  deal  for  the  producer  ami 
the  distributor.  I  mention  both  parties  to 
the  relationship  because  I  would  not  want 
it  understood  that  our  work  would  be  to 
serve  the  one  at  the  expense  of  the  other." 
Mr.  F.  J.  Hawkins,  the  organizer  of  the 
Haworth  Picture  Corporation,  is  the  sec- 
retary. A  well  known  trust  company  will 
act  as  treasurer,  Mr.  Campbell  McCulloch 
will  be  in  charge  of  advertising,  and  Mr. 
Nathan  Vidaver  has  become  the  general 
counsel. 


screen  stars  as  well  as  one  of  the  best 
actors  on  the  American  stage.  The  story 
is  said  to  have  that  rare  element  in  serials, 
a  plot,  and  a  logical  continuity  of  the  same 
is  a  necessity  because  the  suspense  episode 
endings  depend  on  plot  situations  rather 
than  interpolated  serial  "  stunts." 

State-rights  buying  has  already  opened 
briskly  for  "  The  Hawk's  Trail,"  seven 
Western  States,  as  well  as  Eastern,  Central 
and  W'estern  Canada  having  been  bid  for 
and  disposed  of  before  even  the  first  ad- 
vertising announcement  was  made  this 
week.   

Goldwyn's  Culver  City  Studio-Area 
Now  Nearly  50  Acres 

An  important  announcement  in  connec- 
tion with  the  progress  of  motion  picture- 
production  in  the  West,  and  Goldwyn  ad- 
\anccment  in  particular,  comes  from  Vice- 
President  Abraham  Lehr  of  the  Goldwyn 
studios  in  Culver  City,  who  is  in  charge 
of  production  in  California.  The  firm  has 
just  purchased  the  large  tract  of  land  im- 
mediately west  of  the  studios  extending  to 
First  street,  and  from-  Washington  boule- 
\ard  to  the  Redondo  car  tracks,  which 
makes  the  total  area  nearly  50  acres,  with 
a  length  of  half  a  mile. 

The  Goldw\n  studios  are  now,  according" 
to  the  reports  from  the  New  York  office, 
the  biggest  and  busiest  on  the  Coast,  em- 
ploying 700,  with  an  excess  daily  average 
of  300.  Eleven  permanent  structures  cost- 
ing $150,000  have  been  erected  during  the 
present  year,  making  a  total  of  35  buildings. 
During  the  past  year  there  were  built  Ital- 
ian, Russian,  Southern,  Alaskan,  Spanish 
and  Western  street  settings. 


New  Serial  Offered  to  Buyers 


4280 


''Scenics  BeautifuF'  for  Year 


Robert  Bruce  After  Long  Trip  Now 
Cutting   and   Titling  Twenty 
Six  For  Educational 

ROBERT  C.  BRUCE,  scenic  director 
for  the  Educational  Films  Corpora- 
tion of  America,  and  producer  of  the 
"  Scenics  Beautiful,"  has  returned  after  a 
seven  months  trip,  and  is  now  at  the  labor- 
atory at  Wilkes-Barre,  Pa.,  assembling  and 
titling  the  twenty-six  subjects  which  were 
planned  before  he  left  New  York  last  April. 

"  Three  thousand  miles  at  five  knots  an 
hour  "  is  the  way  Mr.  Bruce  describes  hi.s 
trip.  Early  in  the  season,  he  chartered  the 
35-ton  schooner  "La  Viajera" — and  man> 
weeks  were  spent  cruising  along  the  insidf 
channel  from  Seattle  to  Skagway.  In  this 
territory,  Mr.  Bruce  says  he  found  an 
abundance  of  opportunity  to  film  new  scenic 
wonders  that  had  never  before  been  photo- 
graphed. 

In  previous  years,  the  "Scenics  Beauti- 
ful" have  been  made  entirely  within  the 
United  States.  One  of  the  pictures  of  last 
season  contained  a  "shot"  of  the  Canadian 
Selkirks,  from  a  great  distance,  but  this 
year  "trail"  stories  were  made  in  the  heart 
of  these  mountains.  There  is  a  marked 
•difference  in  the  scenic  beauty  of  the  Ca- 
nadian Northwest,  which  will  add  a  note 
of  variety  to  the  new  series. 

Working  inland  from  points  along  the 


coast  of  British  Columbia  the  camera- 
party  penetrated  mountain  country  that  has 
had  very  little  exploration.  In  the  past, 
coast-wise  steamers  have  made  directly  for 
Skagway,  and  the  use  of  a  chartered 
schooner  made  it  possible  to  discover  won- 
derful locations  which  would  have  other- 
wise been  passed  by. 

Among  other  features  the  new  series  will 
include  a  number  of  subjects  in  which  wild 
animals  are  to  1)e  the  leading  characters. 
"The  Chilcat  Cubs"  is  the  title  of  the  first 
of  these  animal  stories  to  be  completed. 
Still  other  novelties  will  be  presented  in 
a  number  of  "canoe"  pictures,  of  which 
"The  Song  of  the  Paddle"  is  now  ready. 
The  first  pictures  Mr.  Bruce  has  ever  of- 
fered of  life  in  camp  are  also  scheduled. 

One  unfortunate  accident  marred  the 
trip,  and  cost  the  life  of  "Dane  11" — the 
beautiful  big  dog  so  long  associated  with 
the  Bruce  pictures. 

When  the  work  at  Wilkes-Barre  is  com- 
pleted, it  is  possible  that  Mr.  Bruce  will 
make  a  short  tri^  to  Cuba,  or  the  Bahamas. 
Se\eral  subjects  are  planned  that  will  re- 
quire tropical  settings  and  this  can  be  done 
during  the  winter  months.  Plans  for  next 
season's  pictures  are  now  under  way  and 
work  is  to  be  started  as  soon  as  the  pres- 
ent new  series  is  disposed  of  at  the  labora- 
tory. 


Nine  Fox  Releases  for  December 


The  Outstanding  Feature  of  the  Fox 
December  Schedule  is  the  Premier 
Starring  Vehicle  of  Buck  Jones 

WITH  nine  releases  from  Fox  Film 
Corporation  for  the  month  of  De- 
cember peculiar  interest  attaches  to  the 
last  feature  to  reach  the  exhibitor  during 
this  period.  This  production  is  the  first 
vehicle  of  the  new  star.  Buck  Jones.  "The 
Square  Shooter"  is  the  name  of  Buck's  first 
picture  under  the  Fox  banner,  and  much  is 
■expected  of  it  by  the  producer.  It  is  said 
that  it  represents  a  new  type  of  Western 
production. 

Another  notable  fact  about  the  Fox  re- 
leases for  December  is  that  onh-  three  of 
these  are  feature  pictures,  and  each  of  the 
three  is  a  Western  drama  with  a  male  star. 
None  of  the  female  stars  of  the  Fox  galaxy 
is  represented  in  the  December  releases. 

According  to  the  schedule  the  produc- 
tions listed  are  as  follows : 

"  'The  Feud,'  a  vivid  story  of  the  early 
West  with  Tom  Mix  as  the  star,  is  fol- 
lowed by  a  Sunshine  comedj',  'Back  to 
Nature  Girls.'  Next  comes  one  of  the 
Bud  Fisher  animated  cartoons  'Iceland.' 
The  second  Mutt  and  Jeff  of  the  month 
is  titled  'Cutting  Out  His  Nonsense.' 

"William  Russell  will  be  seen  in  an 
adaptation  of  Paul  Dickey's  popular  story 
"'The  Lincoln  Highwayman.'  Following 
this  comes  'The  Roaming  Bathtub,'  a  Sun- 
shine comedy,  and  the  third  Mutt  and  Jeff 
cartoon,  called  'For  Bitter  or  for  Werse.'  " 
It  is  said  that  elaborate  stage  settings 
Tiave  been  given  the  interiors  of  all  the 
"Westerns,  and   many  no\cl   bits  of  star 


business  have  been  brought  out  by  Mix, 
Russell  and  Jones.  Edward  J.  LeSaint 
directed  Tom  Mix  in  "The  Feud,"  E.  T. 
Flynn  guided  Mr.  Russell  through  'The 
Lincoln  Highwayman,"  and  Mr.  Swickard 
was  the  director  of  Buck  Jones  in  "The 
Square  Shooter." 


"  The  Clodhopper  "  Recreated  For 
Triangle  Release 

Charles  Ray's  masterpiece,  "  The  Clod- 
hopper," has  been  recreated  by  Triangle 
and  will  be  released  on  January  4  through 
the  Keystone  Triangle  exchange.  The 
photoplay  was  written  by  Monte  M.  Katter- 
john,  author  of  "  The  Flame  of  the  Yu- 
kon," and  is  a  Thos.  H.  Ince  production. 

In  "  The  Clodhopper "  Charles  Ray  is 
supported  by  Margery  Wilson,  well  known 
to  followers  of  earlier  pictures  featur- 
ing this  popular  star.  The  cast  includes 
Charles  French,  Lydia  Knott  and  Thomas 
Guise.   

President  of  American  Film  Goes 
to  Santa  Barbara  Studios 

President  Samuel  S.  Hutchinson  of  the 
American  Film  Company,  Inc.,  has  left  for 
the  company's  Santa  Barbara  studios  where 
he  expects  to  remain  until  the  first  of  the 
year,  giving  his  personal  supervision  to 
Mme.  Margucrita  Sylva's  first  "Flying  A" 
production. 

Mr.  Hutchinson  is  reported  to  be  en- 
thusiastic over  the  screen  possibilities  both 
of  the  famous  diva  and  of  the  popular 
\ehicle  that  has  been  selected  for  her  first 
American  motion  picture. 


Motion   Picture  New 


Oscar    .\.    Price,   I'nited    .\rtists  Corporation 


Ex-Editor  of  Collier's  Weekly 
Edits  Cosmopolitan  Features 

William  Le  Baron,  formerly  managing 
editor  of  Collier's  Weekly,  author  of 
"Apple  Blossoms"  and  other  stage  suc- 
cesses, and  one  of  the  best  known  maga- 
zine men  in  the  countr\%  has  become  editor 
of  Cosmopolitan  Productions,  and  will 
hereafter  pronounce  the  final  word  on  the 
feature  film  output  of  William  Randolph 
Hearst. 

While  successfull\-  engaged  in  the  pub- 
lishing business,  during  which  time  he  was 
connected  with  several  well-known  publi- 
cations, Mr.  Le  Baron  wrote,  at  odd  mo- 
ments, for  Jesse  Lasky,  a  dozen  or  more 
vaudeville  sketches.  Among  these  are 
"The  Antique  Girl,"  "The  Trained  Nurses," 
"The  Little  Parisienne"  and  "The  Red- 
heads," the  last  named  being  reviewed  then 
and  since  as  one  of  vaudeville's  biggest 
hits,  according  to  reports. 

Collier's  Weekly  soon  after  called  Mr. 
Le  Baron  to  its  editorial  chair  and  while 
attracting  attention  as  a  magazine  editor 
and  developing  much  promising  talent,  Mr. 
Le  Baron  wrote  "Her  Regiment,"  with 
Victor  Herbert,  and  the  farce  comedies, 
"Back  to  Earth,"  "I  Love  You"  and  "The 
Verv  Idea." 


Selznick  Will  Picturize  Stage  Hits 
on  the  Silver  Screen 

Added  significance  is  placed  behind  the 
announcement  that  Lewis  J.  Selznick  has 
entered  the  legitimate  producing  field  in 
advice  from  the  Selznick  offices  that  the 
plays  presented  on  Broadway  will  be 
adapted  to  the  screen  for  production  in  the 
Selznick  Fort  Lee  studios. 

Under  this  arrangement,  motion-piclur* 
exhibitors  will  receive  the  benefit,  it  is  said, 
of  the  public  approval  and  popularity  of 
stage  successes,  coupled  with  the  extra 
publicity  which  is  assured  in  publications 
throughout  the  country-. 

"Bucking  the  Tiger,"  a  comedy-drama 
by  :May  TuUy  and  Achmed  Abdullah,  is  the 
first  play  which  Mr.  Selznick  will  offer  be- 
hind the  footlights.  It  is  scheduled  for 
Broadway  presentation  early  in  January 
and  negotiations  arc  now  under  way  for 
the  lease  of  one  of  New  York's  largest  and 
most  centrally  located  theatres. 


e  c  c  mh  c  r    13,    I  9  i  9 


Special  Service  Section 

Lew  Cody  in  "The  Beloved  Cheater" 


"CLASS"  DEFINES  PICTURE 

THIS  is  a  lip  to  first  run  exhiliitors.  A 
word  to  the  wise,  as  it  were.    Take  a 
u)k  at  "The  Beloved  Cheater"  featuring 
!  I  w  Cody  and  sec  if  it  doesn't  impress 
u  as  it  does  us,  a  picture  that  any  high 
':iss  house  which  is  in  the  market  for  the 
usual  attraction,  which  presents  an  un- 
iial  exploitation  angle  since  it  is  an  un- 
iial    story   and   also   which   is  having 
I  inething  done  for  it  in  the  way  of  na- 
tional advertising,  should  book. 

If  you  have  used  any  of  the  pictures  in 
■which  Lew  Cody  has  appeared  you  will 
Icnow  that  he  possesses  a  very  peculiar  per- 
sonality. In  the  "  Beloved  Cheater "  he 
!has  been  provided  with  a  role  that  exactly 
"fits  him,  which  coupled  with  the  original 
theme  and  the  careful  attention  to  detail 
given  the  production,  is  responsible  for 
an  attraction  which  merits  the  opening  sen- 
tences of  this  service.  There  is  one  word 
■wKich  measures  this  picture.  It  is 
"  class." 

For  the  patron  who  claims  they  are  all 
alike  this  will  be  especially  entertaining. 
It  is  different  than  any  thing  we  have  ever 
seen  and  it  is  mighty  good  entertainment. 
It  is  a  feature  which  has  cost  a  lot  of 
money  since  big  sets  like  those  used  in 
this  picture  arc  expensive  and  since  noth- 
ing has  been  spared  to  provide  suitable 
'back  grounds  for  the  scenes  enacted. 
In  support  of  Mr.  Cody  is  a  capable  cast 
•which  includes  Eileen  Percy,  Jack  Mower, 
Doris  Pawn  and  .Mice  Fleming.  The 
photograph  is  of  the  highest  order  and  the 
jicting  and  direction  excellent.  Big  sets 
:are  in  evidence  most  of  the  time  with  some 
-wonderfully  good  exteriors  showing  the 
home  of  the  hero  of  (he  story  and  other 
similar  great  locations. 

In  its  basic  idea,  this  picture  takes  ihu 
not  to  be  denied  existence  of  sex  attraction 
in  all  men  and  women  who  are  normal, 


wiih  two  very  distinct  types,  one  a  man 
who  has  played  at  the  game  of  love  so 
long  that  it  is  a  habit  and  who  goes  about 
his  conquests  with  the  skill  of  the  pro- 
fessional and  who  loves  the  "chase"  for 
the  sport  of  hunting  and  a  girl  who  is  the 
other  extreme,  being  so  prudish  that  she 
will  not  allow  cither  sweetheart  or  rela- 
tive to  kiss  her  on  the  pica  that  it  is  "  dis- 
gusting," and  allows  the  two  to  meet  each 
other  with  very  interesting  results. 

There  is  considerable  suspense  builded 
by  your  desire  and  natural  curiosity  to 
know  what  is  going  to  happen  to  this 
modest  maiden  whose  objection  to  kissing 
is  proven  a  theory  when  she  is  initiated  in 
real  osculation  by  the  handsome  Cody. 
For  quite  a  long  time  she  seems  in  danger 
of  being  added  to  the  love  making  ex- 
pert's list  of  victims.  In  fact  you  really 
blame  him  for  allowing  her  to  escape  un- 
scathed, since  the  conquest  is  so  very  easy. 
There  is  considerable  sympathy  builded  for 
the  role  played  hy  Mr.  Cody. 

Before  giving  jou  a  synopsis  of  the  story, 
we  wish  to  assure  you  that  the  offering  is 
absolutely  without  suggestion  of  sensuous- 
ness. 

Cody  docs  his  lovemaking  \  er\'  much  like 
a  "  gentleman."  He  is  also  a  philosophical 
chap  and  a  charitable  one  since  he  docs 
not  choose  to  discard  his  conquests  as 
the  novelty  of  having  secured  the  affection 
of  each  one  is  dissipated,  but  carefully 
preserves  their  love  thereby  adding  to  his 
"  bag  "  in  his  season's  "  hunting." 

He  also  cherishes  the  memory  of  each 
individual  since  he  keeps  a  trophy,  some 
limes  a  fan  or  some  other  bit  of  feminit\- 
in  his  lavishly  furnished  rooms. 

SYNOPSIS  OF  THE  STORY 

BRUCE  SAXDS  is  a  wealthy  bachelor 
•    with  a  natural  attraction  for  the  fair 
sex  and  in  whom  there  exists  a  special 


appeal  for  them.  To  his  inherent  qualifi- 
cations along  these  lines,  he  has  added  a 
wide  knowledge  of  how  to  handle  the  com- 
plex problem  of  love  making.  He  is 
besiegcQ  by  women  admirers,  has  to  keep 
a  memorandum  of  his  amours.  He  lives 
alone  in  a  handsome  home  with  a  Chinese 
servant. 

To  this  master  in  the  art  of  making  love, 
comes  Kingdon  Challoner  a  friend  who 
wished  to  be  advised  in  his  own  wooing 
of  Eulalia  Morgan.  Kingdon  has  won  her 
promise  of  marriage  but  is  denied  the  usual 
fiance's  rights  to  kisses. 

Sands  naturally  is  in  a  position  to  tell 
Kingdon  what  to  do  to  secure  these  rights. 
He  docs  in  some  subtitles  which  infer  that 
the  man  who  wrote  them  knew  something 
about  the  way  to  win  a  woman  himself. 
The  gist  of  Sands  advice  is  that  the  lover 
should  adopt  more  of  the  cave  man  tactics. 
He  tells  the  amateur  lover  to  kiss  the  girl 
and  ask  her  afterward.  After  some  argu- 
ment it  is  decided  that  Sands  shall  be  the 
one  to  give  the  first  kiss  and  prove  to  the 
uniliated  lover,  that  it  can  be  done  with 
impunit>-.  Here  is  where  the  complications 
begin.  Sands'  kiss  is  a  new  kind  and 
Eulalia  likes  it.  The  plan  the  two  men 
had  to  make  the  girl  think  that  it  was 
Kingdon  who  did  the  deed,  doesn't  suc- 
ceed since  Kingdon's  kisses  aren't  the 
same. 

Eulalia  finds  out  that  it  is  Sands  who 
had  dissipated  her  idea  that  she  didn't 
like  kisses  and  for  a  time  it  looks  as  if 
Kingdon  was  to  lose  out  in  the  matrimonial 
race.  The  girl  is  in  a  fair  way  of  being 
compromised  when  she  goes  to  Sands' 
home  to  warn  him  that  Kingdon  who 
thinks  his  trust  in  his  friend  has  been  vio- 
lated, is  threatening  to  shoot  him,  since 
both  Kingdon  and  the  girl's  parents  follow- 
but  the  matter  is  explained  satisfactorily 


Lciv  Cody  dominates  every  scene  in  "  The  Beloved   Cheatey  "  in  a  role  which  fits  hiui  as  if  made  to  order 


4282        (Special  Service) 


Motion  Picture   N  en 


Two  of  the  nicely  staged  scenes  wliich  mark  the  "The  Beloved  Cheater"  as  a  real  special  feature  production 

Don't  Bill  This  Along  Conventional  Lines 


and  the  girl  misunderstands  the  reason  why 
a  previously  unidentified  girl  is  living  at 
the  Sands'  home  and  is  cured  of  her 
sudden  infau.iat'on  while  Sands  with  some 
evident  regrets  that  he  has  allowed  an  op- 
portunity of  another-  conquest  Jo  pass, 
principally  because  Kingdon  was  his  friend, 
sits  down  in  an  easy  chair  and  allows  his 
Chinese  servant  to  unlace  his  boots  pre- 
paratory to  substituting  slippers  while  he 
begins  the  appropriate  bachelor  card  game 
of  solitaire. 

The  service  brings  some  regrets  to  the 
"  Belo\  ed  Cheater's  "  mind  which  are  ex- 
pressed in  a  d'ssolve  which  shows  Eulalia 
performing  the  same  act.  This  disturb- 
ing thought  however  lasts  only  for  a 
moment  and  as  the  scene  dissolves  back 
to  the  servant  at  his  labor,  the  philosophy 
of  the  "  cheater "  is  expressed  as  he  re- 
marks that  with  the  servant :  "  You  get 
practically  the  same  service  with  no  obli- 
gations." You  leave  the  "  cheater  "  at  his 
card  game  perhaps  planning  another  con- 
quest, his  conscience  clear  in  that  he  has 
lived  up  to  the  standard  he  has  set  for 
himself  of  that  somewhat  twisted  code  of 
morals  by  which  he  lives.   , 

ADVERTISING  ANGLES 

THE  advertising  angle  for  this  feature 
is  the  story,  the  star,  the  director 
and  the  producer  to  be  billed  in  the  order 
named.  You  will  be  aided  in  your  ex- 
ploitation by  a  national  advertising  cam- 
paign in  the  form  of  prize  contest  offer 
whose  terms  are  explained  in  the  January 
issue  of  the  Photoplay  Magazine.  Of  th's 
contest  we  will  tell  \-ou  more  fully  later 
in  this  article. 

This  is  a  picture  which  wc  would  con- 
sider worthy  oi  a  good  snappy  newspaper 
campaign,  in  which  you  include  your  per- 
sonal guarantee  of  the  film's  pleasir.g 
qualities.  In  framing  your  display  we 
would  use  a  good  cut  of  Mr.  Cody  as  a 
basis  and  build  around  that  with  strong 
selling  talk  in  which  a  mention  is  made 
of  all  the  things  called  to  your  attention 
above  as  exploitation  angles. 


At  a  Glance 

Story  —  The  professional  love  maker 
demonstrating  his  skill  with  an 
instance  recorded  where  he 
chooses  not  to  add  to  his  con- 
quests by  allowing  the  fiance  of 
his  friend  to  be  further  attracted 
to  him. 

Star  —  Lew  Cody  in  a  role  which  exactly 
fits  him. 

Support  —  Eileen     Percy,    Jack  Mower. 

Doris  Pawn,  Alice  Fleming  and 
other  well  known  pla}crs. 

Locale  —  New  York  City  —  A  handsome 
apartment  and  exterior  grounds 
aliout  the  homes  of  the  well-to- 
do  and  other  similar  locations. 


W  e  would  play  up  the  "habit  of  making 
lo\  e "  thought  asking  a  question  of  the 
reader  whether  or  not  such  a  habit  is  not 
acquired  or  e\en  hereditary.  We  would 
get  over  the  idea  that  this  character  pla\ed 
by  Mr.  Cody  is  not  a  sertsual  one  and  that 
lie  "hunted"  for  the  sport  of  the  "cause" 
and  not  because  he  desired  to  compromise 
the  fair  name  of  any  wcman  or  to  ruin 
the  character  of  any  individual.  We  would 
suggest  that  he  loved  all  women  and  was 
incapable  of  being  devoted  to  any  par- 
ticular one.  We  would  play  up  the  magnifi- 
cence of  the  production,  call  attention  to 
the  beautiful  gowns  worn  by  the  feminine 
characters,  the  "  clothes "  of  the  men,  the 
big  sets,  pretty  exteriors,  with  a  mention 
of  the  supporting  cast,  with  particular  men- 
tion for  Miss  Percy  who  has  rather  a  good 
following  and  Doris  Pawn  w^ho  -promises 
to  be  a  star  herself  some  day. 

As  far  as  lobby  displays  are  concerned 
this  production  should  be  a  good  subject 
for  a  "  fashion  show "  since  the  general 
atmosphere  leans  to  clothes.  In  fact  it 
would  be  possible  to  stage  the  dinner  set 
in  every  detail  including  the  Chinese  serv- 
ants.   A  cut  of  the  scene  in  which  the 


dinner  is  served  is  shown  in  the  accom- 
panj  ing  "  stills." 

THE  PRIZE  CONTEST  OFFER 

'T»HE  producers  of  "The  Beloved 
Cheater  "  are  running  a  display  ad  in 
the  Photoplay  Magazine  in  which  is  an- 
nounced $500.00  in  prizes  for  the  best 
love  letters  from  a  girl  to  her  sweetheart. 
This  $500.00  is  divided  into  four  prizes, 
the  first  being  $150.00,  the  second  $100  00, 
the  third  $85.00  and  the  last  $50.00.  The 
letters  are  to  be  mailed  to  Mr.  Cody  care 
of  the  Robertson-Cole  oflices. 

Now  the  circulation  of  this  magazine 
among  the  dyed  in  the  wool  fans  is  large. 
.\  lot  of  people  in  j'our  citj-  are  going  to 
know  about  this  prize  offer  even  if  they  do 
not  compete  and  you  have  had  aroused  for 
you  a  lot  of  curiosity. 

Our  advice  would  be  to  pick  up  this 
Photopla>'  ad  offer  and  play  it  up  in  your 
own  displays,  giving  full  details,  and  an- 
nouncing the  dates  you  will  play  the 
picture.  If  you  were  to  get  in  on  the  prize 
offer  yourself  by  announcing  some  rewards 
for  the  best  letters  submitted  to  you,  these 
prize  winners  later  to  be  forwarded  to  Xew 
York  for  the  main  contest,  it  ought  to  be 
a  winning  idea.  Get  after  this  idea  well  in 
advance  of  your  showing  and  play  it  up 
strong. 


"Amazing  Woman  "  First  Release 
of  Republic  Corporation 

A  study  of  dual  personality  with  many 
unusual  angles  of  treatment  is  "The  Amaz- 
ing Woman,"  produced  by  Lloyd  Carleton 
Productions,  Inc.,  .personally  directed  by 
Mr.  Carleton,  which  is  announced  as  the 
first  picture  to  be  released  through  the 
new  Republic  Distributing  Corporation. 

Ruth  Cliflford,  a  beautiful  and  popular 
Broadway  favorite,  and  one  of  the  newer 
artists  of  the  pictures,  has  the  leading 
role,  assisted  by  a  cast  of  notable  players 
carefullv  selected. 


^  'me  c  e  »i  b  e  r    /j,  /p/p 


4283 


Exhi  bi  tors  Joi  n  Coopera  ti  ve  Co. 


Selznick  Besieged  With  Inquiries  on 
Recently    Formed  National 
Picture  Theatres,  Inc. 

SINCE  the  announcement  of  the  organi- 
zation and  incorporation  of  National 
Picture  Theatres,  Inc.,  Lewis  J.  Selznick, 
the  founder  of  the  new  co-operative  insti- 
tution, has  been  besieged  on  all  sides'  with 
letters  and  telegrams  from  prospective 
members  who  hail  Mr.  Selznick  as  their 
leader  in  a  progressive  movement  that  has 
struck  a  responsive  chord  throughout  the 
motion  picture  industrj'. 

Few  enterprises  since  the  birth  of  the 
cinema  has  stirred  such  widespread  inter- 
est and  aroused  the  immediate  action  as  has 
the  formation  of  National  Picture  Thea- 
tres, Inc.  Lewis  J.  Selznick  and  a  corps  of 
assistants  and  advisors  have  been  busily 
engaged  in  answering  inquiries  concerning 
the  particulars  of  the  organization  and  in 
welcoming  into  National  Picture  Theatres, 
Inc.,  scores  of  influential  exhibitors  who 
see  in  the  new  association  the  protection 
and  sustaining  partnership  insured  by  an 
administration  defintd  and  conducted  solcly 
for  the  benefit  of  exhil)itor  members. 

The  rock-bottom  popularity  of  National 
Picture  Theatres,  Inc.,  may  be  attested  by 
the  fact  that  many  hundreds  of  the  coun- 
try's most  prominent  showmen  have  al- 
ready cast  their  lots  w-ith  the  organization, 
and  the  financial  resources  and  whole- 
hearted moral  support  of  both  pioneers  and 
newcomers  in  the  motion  picture  field  are 
solidly  behind  and  in  front  of  an  institu- 
tion having  as  its  foundation  the  experience 
of  lofty  ideals  of  Lewis  J.  Selznick  and 


many  oiher  recognized  leaders  of  the 
industry. 

Announcement  of  the  early  membership 
of  National  Picture  Theatres,  Inc.,  will  be 
forthcoming  at  an  early  date.  Reports 
from  the  New  York  headquarters  of  the 
organization  point  to  a  list  of  one  thousand 
with  only  several  weeks  having  elapsed 
since  the  formal  aiuiouncement  of  incor- 
poration. 

Nathan  Ascher,  President  of  Ascher 
brothers  Enterprises  of  Chicago,  who  is 
this  week  celebrating  the  tenth  ainiiversary 
as  ot  his  advent  into  pictures,  is  the  first 
nationally  known  magnate  to  be  elected  one 
(  f  the  vice-presidents  and  directors  of  Na- 
ti(  nal  Pictures.  Mr.  Ascher,  following  a 
careful  analysis  of  the  fundamentals  and 
;  lu  poses  of  the  organization  and  his  subse- 
qn  nt  entrance  into  its  membership  roll, 
i.sutd  the  following  statement  this  week 
in  Chicago : 

"  In  celebrating  my  tenth  anniversary  in 
the  motion  picture  industry,  I  also  am 
(clelirating  my  active  affiliation  with  Na- 
ticnal  Picture  Theatres,  Inc.,  to  which  1 
ha\c  pledged  cofnplete  financial  and  moral 
support. 

"To  be  associated  with  Mr.  Selznick  on 
ri  business  partnership  basis  is  in  my  opin- 
ion a  privilege  that  no  exhibitor  will  over- 
\<  ok. 

"  Mr.  Selznick  has  definitely  proven  his 
mission  in  this  industry  and  the  esteem  and 
confidence  which  he  is  held  by  everyone, 
together  with  his  remarkable  genius  for 
( xpansion  and  progress,  is  in  itself  suffi- 
cient evidence  of  the  .success  destined  for 
National  Picture  Theatres,  Inc." 


Leah  Baird  Starts  New  Picture 


^■ectacles  and  Gowns  Galore  are 
^Been  in  "  The  Butterfly  Man " 

^H.\  report  from  the  L.  J.  Gasnier  studios 
^■clares  that  the  "The  Butterlly  Man," 
^Barring  Lew  Cody,  includes  a  number  of 
^Hectacuiar  scenes  for  which  Directress  Ida 
^■ay  Park  is  responsible. 
^B'A  rose  cotillon,  which  will  employ  the 
Shrvices  of  four  hundred  extras,  all  cos- 
H  med  in  the  latest  mode  and  in  the  finest 
■  aterials  by  a  staff  now  at  work  at  the 
H  ody  plant ;  ballroom  scenes  and  interiors 
H  hich  exploit  the  best  in  the  art  of  studio 
H  "signer  and  architect  are  but  three  of 
H  number  of  delightful  sets  and  novelties 
H  )  be  shown  in  the  filmization  of  the  George 

I arr  McCutcheon  nov  el,"  runs  the  Gasnier 
iiiiouncement.  The  gowns  of  the  prin- 
pals  of  the  tender  sex  and  the  atmosphere 
f  feminine  delicacy  and  refinement  which 
liss  Park  is  said  to  have  contrived  to 
leave  about  her  production,  all  focus  on 
ne  major  element  of  the  screen  clientele — 
voman. 
It  is  also  pointed  out  there  is  plenty  to 
;ntertain  the  male  in  "The  Butterfly  Man." 
Fhere  is  the  underlying  and  ever-present 
nutif  of  the  man  himself  (Lew  Cody), 
vho  flits  from  one  romance  into  another, 
ind  moreover,  the  engrossingly  human  ele- 
Tient  that  Cody  introduces  is  certain  to 
ntrigue  every  male. 


A  Super-Production  Completed  by 
Transatlantic 

An  interesting  announcement  comes 
frcm  the  offices  of  the  Transatlantic  Film 
Company  of  America,  Inc.,  to  the  effect 
that  the  producing  organization  of  this 
company  is  completing  a  super-production. 
The  name  of  the  picture-  is  not  announced. 

Arrangements  are  being  made  with  one 
of  the  conductors  of  the  Metropolitan 
Opera  House  to  write  the  music  score  for 
this  picture  and  Mr.  Roach  is  more  than 
pleased  at  the  idea  of  having  a  real  big 
picture  to  show  to  the  trade  b\'  way  of  an- 
nouncing his  newly  organized  company  to 
the  public.  The  picture  is  said  to  be  a 
masterpiece  and  in  several  of  the  scenes 
there  are  many  thousand  people  appearing. 

The  Administrative  Staff  of  the  Trans- 
I  atlantic  has  recently  issued  an  announce- 
ment to  buyers  throughout  the  country 
that  all  future  productions  made  hy  the 
Transatlantic  will  be  sold  exclusively  to 
the  state's  right  trade. 


Emma  Dunn  of  "  Old  Lady  3 1 
Note  to  be  Seen  in  Screen  Version 

Emma  Dunn,  who  created  the  role  of 
"Angie"  in  the  original  stage  production 
of  "Old  Lady  3L"  will  enact  that  part  in 
the  Screen  Classics,  Inc.,  all-star  motion 
picture  from  the  play.  Miss  Dunn  has 
left  New  York  for  the  West  Coast. 

The  engagement  of  this  actress  to  por- 
tray on  the  screen  the  character  she  did 
so  charmingly  in  the  theatrical  presenta- 
tion of  Rachel  Crother's  play,  which  was 
given  in  New  Y'ork  by  arrangement  with 
Lee  Kugel,  was  announced  this  week  by 
Metro  Pictures  Corporation,  which  dis- 
tributes exclusively  the  "  fewer  and  bet- 
ter pictures"  made  by  Screen  Classics,  Inc. 


"  Cvnthia  of   the  Minute "   said  tu 
Give  Star  Role  Well  Fitting 
Her  Artistic  Talent 

MISS  LEAH  BAIRD  has  begun  work 
at  the  Leah  Baird  studios,  Cliffside, 
N.  J.,  on  her  new  production  "  Cynthia  of 
the  Minute,"  a  mystery  melodrama  by 
Louis  Joseph  Vance,  held  by  most  students 
of  this  author's  work  to  be  one  of  the  most 
pow^erful  stories  he  ever  wrote. 

The  novel  is  in  its  third  edition  and  has 
had  a  very  wide  sale.  It  is  the  second  oi 
the  Vance  books  to  which  rights  for  picto- 
rial use  have  been  purchased  by  Arthur  F. 
Beck,  president  of  Artco  Productions,  Inc., 
for  W.  W.  Hodkinson  distribution. 

Perry  Vekroff,  who  is  directing  the  new 
play,  has  been  at  work  with  his  technical 
staff  for  more  than  two  weeks  and  Miss 
Baird  herself  has  been  engaged  on  the  pre- 
liminaries to  studio  work.  Most  of  the  big 
sets  have  already  been  Duilt  and  actual 
production  is  going  with  a  rush. 

The  character  of  Cynthia  is  one  emi- 
nently suited  to  Miss  Baird  — that  of  a 
lovable  outdoor  girl  whh  plenty  of  fast 
action  to  keep  her  engaged.  The  play  is 
a  swiftly  moving  melodrama  with  man>  o. 
its  scenes  laid  in  the  haunts  of  high  society, 
the  outdoor  aspects  of  the  plot  being  laid  in 
the  vicinity  of  Key  West,  Fla.,  whither 


^['ss  Baird  and  her  company  arc  to  spcnel 
the  Christmas  holidays. 

A  strong  cast  has  been  selected  to  aid 
Miss  Baird.  That  robust  character,  "The 
T5ig  Red  Man,"  is  to  be  portrayed  by  Burr 
Mcintosh,  one  of  the  best  known  author- 
actors  in  America,  Mr.  Mcintosh  being 
typically  suited  to  the  role  and  in  love  with 
it.  He  is  familiar  to  the  picture  public 
through  his  appearances  in  many  first  class 
production,  both  of  the  speaking  and  pic- 
ture stages. 

Also  included  in  the  cast  are  Hugh 
Thompson.  Alexander  Gad^ii,  \\'ilfred 
Lvtell,  Wniiam  Welch.  John  Webb  Dillon, 
Ruby  Hoffman  and  Mrs.  Brundage. 


"  Erstwhile  Susan  "  to  be  Played  in 
London;  Filmed  by  Realart 

The  English  rights  to  the  stage  version 
of  "  Erstwhile  Susan,"  filmed  by  the  Real- 
art  Pictures,  have  just  been  secured  by 
Mrs.  Patrick  Campbell,  the  well-known 
actress,  and  the  piece  will  shortly  be  played 
in  London.  "  Erstwhile  Susan  "  as  a  stage 
play  'by  Marion  de  Forest  had  a  prosper- 
ous run,  it  is  said,  in  New  Y^ork  City  and 
was  chosen  by  Mrs.  Fiske  as  a  suitable 
vehicle  for  her  return  to  Broadway  after 
a  long  absence. 


42^ 

F.  P.-Lasky  Campaign  Starts 


Many  National  Periodicals  Are  Now 
Carrying  Full-Page  Ads  For  the 
Paramount-Artcraft  Pictures 

WHAT  is  claimed  and  generally  recog- 
nized to  be  the  most  ambitious,  a 
thorough  and  far-reaching  advertising 
campaign  is  now  being  carried  on  by  the 
Famous  Players-Lasky  Corporation,  and 
by  the  first  of  the  year  it  is  expected  that 
it  will  have  succeeded  in  reaching  the  mil- 
ions  of  motion-picture  fans  throughout 
the  country. 

The  national  periodicals  which  are  now 
reported  to  be  carrying  full-page  Para- 
mount-Artcraft advertising  in  every  issue 
include  the  Saturday  Evening  Post,  Ladies' 
Home  Journal,  Country  Gentleman,  Col- 
liers, Christian  Herald,  American  Maga- 
zine, Red  Book,  Motion-Picture  Classics, 
Photoplay,  Picture-Play,  Motion  Picture 
Magazine,  Film  Fun,  Photo-Play  World, 
Photo-Play  Journal,  Boys'  Magazine,  St. 
Nicholas,  Boys'  Life,  American  Boy  and 
once  every  month  in  Lone  Scout,  a  weekly 
publication. 


Campaign  for  "  The  Adventures  of 
Ruth  "  to  Follow  Lines  Mapped 
Out  for  "  Bound  and  Gagged  " 

PATHE  Exchange,  Inc.,  through  Paul 
Brunet,  Vice-President  and  General 
Manager,  this  week  announces  the  launch- 
ing on  December  20th  of  a  national  ad- 
vertising campaign  for  the  exploitation  of 
its  forthcoming  serial  release  of  December 
28th,  "  The  Adventures  of  Ruth,"  the  first 
production  of  Ruth  Roland's  newly  formed 
company,  Ruth  Roland  Serials,  Inc. 

Like  the  campaign  on  the  George  B. 
Seitz  serial,  "  Bound  and  Gagged,"  the  one 
that  is  projected  will  be  conducted  accord- 
ing to  the  Pathe  announcement,  through 
the  medium  of  newspapers  and  magazines 
with  wide  circulation.  The  benefits  derived 
by  exhibitors  from  this  direct-to-the-con- 


In  addition  to  this  regular  magazine  cam- 
paign, special  full-page  advertisements  are 
being  run  in  many  of  the  national  maga- 
zines, when  one  of  its  stories  is  used  as  the 
basis  for  a  new  Paramount-Artcraft  picture. 
Recent  examples  of  this  are  advertisements 
of  "  Putting  It  Over,"  from  the  story, 
"The  Village  Cut-Up,"  in  Pictorial  Re- 
\  iew ;  "The  Woman  Thou  Gavest  Me," 
by  Hall  Caine,  in  Hearst's ;  "  The  Final 
Close-Up"  and  "The  Valley  of  the  Giants," 
by  Peter  B.  Kyne,  in  Red  Book;  "The 
Miracle  Man,"  by  Frank  L.  Packard,  in 
Munsey's;  "The  Dark  Star,"  by  Robert 
W.  Chambers,  in  Cosmopolitan,  and  "The 
Dark  Mirror,"  in  McCall's. 

With  the  addition  of  Pictorial  Review 
to  the  list  of  regularly  used  publications  in 
January  and  Woman's  Home  Companion 
in  February,  the  total  circulation  gained  by 
the  full-page  Paramount-Artcraft  adver- 
tisements run  in  every  issue  of  these  na- 
tional mediums  is  said  to  be  over  12,000,000, 
reaching  a  public  conservatively  estimated, 
it  is  said,  at  more  than  40,000,000. 


sumer  form  of  advertising  are  reported 
to  have  surpassed  all  expectations  in  the 
case  of  this  Roland  serial.  In  the  case  of 
"The  Adventures  of  Ruth,"  however,  it  is 
reported  by  Pathe  that  the  plans  call  for 
operations  on  a  much  larger  scale. 

The  campaign,  mapped  out,  says  Pathe, 
"  is  designed  to  cover  the  communities  and 
homes  served  by  every  motion  picture 
theatre  in  the  United  States.  The  Saturday 
Evening  Post  and  a  long  list  of  dailj'  news- 
papers with  the  biggest  home  circulations 
will  carry  a  series  of  display  advertise- 
ments, each  specifying  "  The  Adventures 
of  Ruth  "  as  Pathe's  next  big  serial  release. 
In  addition  to  this,  the  advertisements  in 
each  daily  paper  will  carry  the  names  of 
the  theatres  showing  the  serial  in  each 
city  served  by  that  particular  paper." 


Motion   Picture  N  e  w  s\ 

"  In  Old  Kentucky  "  Has  Musical  V 
Score  by  George  W.  Benyon  i 

According    to    a    recent    announcement  1 
from  the  Louis  B.  Mayer  Productions,  Mr,^  i 
Mayer  commissioned  George  W.  Benyon,' 
the  composer,  to  write  a  complete  original 
score    for   his  presentation   of   "  In  Old 
Kentucky."     After   three   months'  work, 
Mr.  Benyon's  score  has  been  completed; 
and  at  a  private  showing  of  the  picture 
for  musical  critics  the  score  was  declared 
to  be  a  fine  achievement.    The  theme  ofi| 
the  score,  which  is  said  to  be  almost  opcr-^l 
alic  in  its  magnitude,  is  that  of  Anita. 
Stewart's  song,  "  In  Old  Kentucky,"  which 
is  being  published  by  Watterson,  Berlin, 
and  Snyder. 

"  In  Old  Kentucky,"  which  is  a  special 
for  road  show  presentation,  will  carry  its-, 
own  orchestras  to  the  larger  cities,  it  is.\ 
reported,  assuring  a  perfect  rendition  of 
the  complete  score.  According  to  the 
Mayer  report,  practical  arrangements  for 
i2-piece  orchestras  and  smaller  units  have 
also  been  made,  so  that  every  theatre 
throughout  the  country  can  have  the  bene- 
fit of  all  the  effort  put  into  the  making 
of  this  musical  accompaniment.  | 

Directors  Recently  Elected  to  Board 
of  the  United  Pictures 

Additional  directors  elected  at  local 
meetings  during  the  past  week  in  accord- 
ance with  the  recently  announced  plan  of 
President  J.  A.  Berst  of  United  Picture 
Theatres  of  America  to  increase  their 
Board  of  Directors,  include : 

Mr.  George  Simpson  of  the  Regent  The- 
atre, Rochester,  elected  from  the  Buffalo 
territory;  Mr.  L.  T.  Kester  of  the  Rivoli 
and  Rialto,  Columbia,  S.  C,  elected  frorrh 
the  Atlanta  territory;  Mr.  George  Monroe 
of  the  Jewel  Theatre,  Beatrice,  Neb., 
elected  from  the  Omaha  territory;  Mr.  M. 
H.  Gwyn  of  the  Lyric  Theatre,  TerreU 
Texas,  elected  from  the  Dallas  territory; 
Mr.  James  C.  Ritter  of  the  Rialto,  Detroit, 
Mich.,  elected  from  the  Detroit  territory; 
and  Mr.  W.  P.  Cuff  of  the  Empire  The- 
atre, Chillicothe,  Mo.,  elected  from  the 
Kansas  City  territory. 


Control  Supreme  Pictures 

At  a  meeting  of  the  board  of  directors 
held  on  November  17,  1919,  arrangements- 
were  made  whereby  John  W.  Grey  and 
Arthur  B.  Reeve  assumed  control  of 
Supreme  Pictures,  Inc.  The  company 
have  been  operating  in  their  studio  at 
Flushing,  L.  I.,  with  a  galaxy  of  players 
headed  by  J.  Robert  Pauline,  the  hypnotist 
and  Vaudevillian.  Among  the  others  are 
Violet  MacMillan,  Paul  Panzer,  Pegg>- 
Shanor,  Ralph  Locke,  Morgan  Thorpe,  Ed- 
ward Rogers  and  George  Clarke. 


Bonneville  Made  Publicity  Man- 
ager of  Grossman  Pictures 

T.  D.  Bonneville,  who  gained  prominence 
in  the  publicity  field  of  the  motion-picture 
industry  through  his  connection  with  the 
Division  of  Films  in  the  capacity-  of  Di- 
rector of  Publicity  and  Advertising,  has 
accepted  the  office  of  manager  of  publicitjr 
and  New  York  representative  with  Gross- 
man Pictures,  Inc. 


Animals  Thrill  in  "Lost  City" 


Selig  Serial  For  Warner  Brothers 
Said   to   Contain   all  Elements 
That   Interest  Audiences 

IF  it  is  gigantic  thrills  and  sensation  that 
the  public  has  been  waiting  for,  that 
hunger  is  soon  to  be  satisfied  according  to 
Warner  Bros,  upon  release  of  the  new 
serial,  "The  Lost  City,"  a  IS  episode  serial 
that  is  said  to  be  crammed  full  of  the 
biggest  kind  of  thrills  and  excitement  from 
start  to  finish.  The  story  is  laid  in  the 
African  jungles  and  desert  lands  and  not 
only  employs  the  strange  uncivilized  people 
of  this  dark  continent  but  nearly  all  of  the 
ferocious  animals  which  inhabit  that 
country.  Lions,  tigers,  leopards,  elephants, 
alligators,  zebras,  giraffes,  gorillas,  etc. ; 
all  enter  the  story  affording  thrills  and 
excitement,  the  like  of  w^hich  has  never 
been  attempted  in  a  screen  production. 

The  serial,  which  is  near  completion,  is 
being  produced  for  the  Warner  Bros,  by 


William  N.  Selig,  who  has  been  authorized 
to  allow  no  expenditure  to  stand  in  the 
way  of  producing  a  serial  that  will  stand 
out  as  the  biggest  box  ofiice  attraction  up 
to  the  present  time. 

The  first  eight  episodes,  which  have  ar- 
rived from  California,  were  screened  at  a 
private  showing  and  the  result  on  the 
screen  was  said  to  be  a  revelation  of  what 
sensations  are  possible  with  a  company  of 
sufficient  nerve,  the  proper  story  and  the 
unlimited  capital  to  produce  it.  A  few 
years  ago  it  would  have  been  impossible 
to  obtain  players  who  would  take  the 
chances  they  were  compelled  to  take  in 
this  big  sensation,  and  credit  in  huge 
quantity  must  be  given,  not  only  to  Miss 
Juanita  Hansen  and  George  Chesebro, 
who  play  the  leading  roles  of  the  story, 
but  the  entire  company  for  the  manner  in 
which  they  have  put  the  realism  into  the 
story. 


Press  Drive  For  Pathe  Serial 


It-  c  e  m  b  c  r   13,    i  9  I  9 


\   S.  Navy  Establishes  a  Regular 
Picture  Exchange  in  New  York 

i  In.  Fi  x  Film  Curporation  veporls  that 
i-  Morale  Di\isioii  ot  the  United  States 
ivy,  through  one  of  its  newly-organized 
partments  known  as  the  United  States 
nvy  Motion  Picture  Exchange,  will  dis- 
bute  motion-picture  films  to  the  ships 
.d  naval  stations  of  the  entire  service, 
eadquarters  for  the  navy  exchange  are 
'ing  cslahlished  in  New  York  City,  ac- 
)rding  to  the  report,  and  Lieutenant 
jseph  O'Reilly  is  the  officer  in  charge, 
y  the  establishment  of  this  exchange,  the 
^uy  will  be  enabled  10  conduct  its  film 
tivities  more  cfticiently,  and  the  supply 
pictures  will  be  handled  by  methods 
milar  to  those  employed  in  supplying 
lotion-picture  houses. 
The  Fox  report  reads  in  part  as  fol- 
^ws :  "The  films  are  ordered  through  the 
lavy  exchange  in  New  York  and  delivered 
[irough  the  regular  channels  to  whatever 
hip  has  made  the  request.  A  complete  and 
omprehensive  set  of  regulations  for  the 
landling  of  films,  their  care  and  their 
Tompt  return  has  been  formulated." 

The  Fox  announcement  further  states 
hat  there  has  already  been  ordered  through 
tie  navy  exchange  a  number  of  the  Fox 
tars.  Sunshine  Comedies  and  Mut  and 
eflF  animated  cartoons. 


Final  Touches  on  United  Film 


Attention  is  Called  to  a  Recent 
Notice  of  Helen  Holmes  Films 
The  Serial  Corporation,  with  executive 
offices  at  112  West  42d  street,  New  York, 
has  addressed  a  letter  to  the  "News "  re- 
garding a  recent  announcement  which  ap- 
peared in  the  publication.  The  salient  para- 
graph of  the  epistle  reads  as  follows : 

"We  beg  to  call  your  attention  to  an 
article  in  your  publication  stating  that  the 
new  Helen  Holmes  series  of  two-reels  will 
soon  be  completed.  From  the  reading  of 
your  article  the  impression  is  gathered  that 
Nathan  Hirsch  of  the  A>"svon  Film  Cor- 
poration has  produced  a  new  series  of 
Helen  Holmes  pictures,  whereas,  the  mat- 
ter of  fact  is  that  they  are  only  re'ssues 
of  old  Helen  Holmes  pictures  retitled." 


Hallmark    to    Distribute  Feature 
Presenting  European  Star 

British-American  Pictures  Finance  Cor- 
poration, of  which  Nacibelle  \V.  Grant  is 
the  president,  purchased  the  world  rights 
to  "Carmen  of  the  North,"  a  five-reel  fea- 
ture production  starring  Anna  Bos,  the 
reported  Nazimova  of  Europe.  The  pic- 
ture will  be  distributed  by  Frank  G.  Hall, 
president  of  Hallmark  Pictures  Corpora- 
tion, under  the  Famous  Director's  Series, 
releasing  in  the  first  of  the  year. 


"  The  Corsican  Brothers  "  Undergoing 
Cutting  aiid  Assembling;  Decora- 
tive Titles  Being  Compiled 

WORK  is  now  going  ahead  rapidly  on 
the  cutting  and  assembling  of  the 
United  Picture  Theatres  of  American 
feature,  "  The  Corsican  Brothers." 

Several  days  ago  the  negative  and  sam- 
ple print  arrived  from  the  Coast  and 
work  was  at  once  begun  to  put  the  pic- 
ture in  proper  shape  for  public  presenta- 
tion. Amcng  many  of  the  details  that 
are  now  being  given  attention  are  the 
titles  which  will  be  decorative  and  in  keep- 
ing with  the  nature  of  the  story.  Dustin 
Farnum,  the  star  of  "  The  Corsican  Broth- 
ers," has  gone  on  record  as  saying  that 
this  is  his  finest  screen  achievement. 

No  expense  was  spared,  it  is  said,  in 
making  this  filmization  of  Alexandre 
Dumas'  story  a  noteworthy  production. 
Massive    sets    w-ere   built   at   the  Astra 


Graphic  Film  Reports  Big  Sales 
of  "  Someone  Must  Pay  " 

Graphic  Film  Corporation  reports  rec- 
ord state  right  sales  on  its  latest  Abramson 
picture,  "  Someone  Must  Pay."  According 
to  reports,  in  less  than  three  weeks  ter- 
ritory sales  aggregating  65  per  cent  of  the 
United  States  and  Canada  have  been  made 
and  several  deals  are  now  pending  for  the 
balance  of  territorj'  yet  unsold. 


Studios  at  Glendale,  Cahfornia,  for  both 
interior  and  exterior  scenes.  Over  a  thou- 
sand people  appeared  in  the  Ball  Masque 
scenes  in  an  exceptionally  large  set  built 
to  represent  the  Paris  Grand  Opera 
House,  while  many  of  the  exteriors  were 
filmed  at  Santa  Catalina  Island  and  are 
])icturesque  in  the  extreme. 

.\nothcr  instance  is  the  fact  that  much 
of  the  silk  used  in  the  gowns  of  Winifred 
Kingston,  the  leading  lady  of  the  drama, 
cost  fifty  dollars  a  yard  before  it  was 
made  up.  It  was  attention  to  even  details 
such  as  this  that  went  a  long  way  toward 
making  "  The  Corsican  Brothers "  the 
stupendous  feature  that  it  is. 

With  the  completion  of  the  cutting,  till- 
ing and  assembling,  a  release  date  will  be 
assigned  to  "  The  Corsican  Brothers "  by 
President  J.  A.  Bcrst  of  United  Picture 
Theatres  of  America,  and  at  that  time  the 
complete  line  of  advertising  and  publicity 
helps,  already  announced,  will  be  ready  for 
the  exhibitors. 


Select's  Private  Sales  Soar 


Officials  Report  Record  Business  For 
Two  Weeks  Ending  Nov.  30th ; 
Plan  Bigger  Results  to  Come 

THE  private  sales  drive  recently  con- 
ducted for  Select  Pictures  Corpora- 
tion by  Sam  E.  Morris,  general  manager, 
and  Charles  R.  Rogers,  director  of  sales, 
has  reacted  in  a  surprisingly  effective  way 
in  man}-  branches  on  the  Select  circuit, 
according  to  reports  from  Select  Pictures 
Corporation. 

The  Select  Dallas,  Chicago,  Buffalo  and 
Seattle  offices  started  the  ball  a-rolling 
with  territorial  sales  campaigns  that  went 
over  fast  and  sure,  it  is  reported.  Man- 
agers C.  C.  Ezell,  Ben  W.  Beadell,  A.  W. 
Moses  and  Hugh  Rennie,  respective  man- 
agers of  the  four  offices  named,  deter- 
mined to  start  the  holiday  season  right 
and  demonstrate  to  Messrs.  Morris  and 
Rogers  that  the  momentum  gained  by  the 
drive  inaugurated  in  New  York  could  be 
continued  with  room  to  spare. 

Elsie  Janis'-  first  Selznick  picture,  "A 
Regular  Girl,"  and  Elaine  Hammersiein's 


initial  vehicle,  "  The  Country  Cousin," 
have  had  much  to  do  with  the  record 
business  for  the  two  weeks  ending  No- 
vember 30th.  According  to  Director  of 
Sales  Rogers,  the  productions  starring 
Miss  Janis  and  Miss  Hammerstein  have 
proved  stellar  box-office  attractions  in  all 
localities. 

The  Select  sales  organization  is  said  to 
be  now  on  the  verge  of  a  concerted  drive 
to  start  the  new  year  with  a  burst  of 
speed.  Many  of  the  Select  branch  offices 
have  been  enlarged  and  augumented  by 
the  addition  of  well-known  motion  picture 
sales  representatives.  All  the  forces  are 
united  to  duplicate,  or  excel,  the  splendid 
sales  achievements  for  the  year  a^out  to 
close. 


Norma  Talmadge  shows  us  how  she  will  look 
at  62,  in  the  above  photo  which  is  a  moment 
from   her  latest    Select   release   "  She  Loves 
and  Lies  " 


"  The  Girl  from  Outside  "  Booked 

for  All  of  the  Loew  Houses 

"The  Girl  From  Outside"  has  received 
another  strong  endorsement  by  being 
hooked  as  the  feature  attraction  at  all  of 
the  Loew  theatres  in  Greater  New  York 
for  the  w'eek  commencing  November  30th. 
Marcus  Loew  and  his  associates  were  so 
enthusiastic  after  viewing  Goldwyn  Pic- 
tures Corporation's  production  of  Mi. 
Beach's  powerfully  dramatic  story  of  the 
North  that  they  immediately  placed  it  on 
the  booking  sheet  of  the  chain  of  theatres 
that  covers  everj'  section  of  the  city,  it  is 
said. 

These  bookings  follow  the  successful  en- 
gagement of  "The  Girl  From  Outside"  at 
the  Capitol  Theatre,  New  York,  where  it 
is  reported  to  have  played  to  record  busi- 
ness for  a  week.  The  following  statement 
was  addressed  to  Goldwyn  Distributing 
Corporation  by  Edward  J.  Bowes,  vice- 
president  and  managing  director  of  the 
Capitol,  in  connection  with  the  showing 
at  the  Capitol  of  "The  Girl  From  Outside": 

"An  absorbing  storj',  graphically  told, 
with  pathos  and  humor  skilfully  inter- 
mingled and  all  carrying  sincerity  and  un- 
flagging interest." 


4286 


Motion  Picture  New 


J.  M.  Willander  of  Sweden  Closes 
Many  Film  Deals 

American  made  films  are  registering 
heavily  and  are  very  popular  in  the  Scan- 
dinavian countries  of  Sweden,  Norway  and 
Denmark,  according  to  J.  M.  Willander  of 
John  M.  Willander  &  Company,  the  buying 
agents  of  Baltic  Film  Company,  Drottning- 
gan,  53,  Stockholm,  Sweden. 

Mr.  Willander  has  spent  a  month  in 
New  York  City  and  among  many  of  the 
specials  he  bought  for  Scandinavia  is  "Back 
to  God's  Country-,"  First  National,  and 
"When  Bearcat  Went  Dry,"  from  World 
Film  Corporation. 

Baltic  Film  Company  control  the  rights 
for  all  productions  of  United,  Sherrj-  and 
GoldwN-n  for  Scandinavia,  and  Mr.  Wil- 
lander also  announces  that  the  company 
is  building  many  new  theatres.  One  for 
Stockholm  to  be  opened  December  15,  will 
seat  1,000  persons.  Five  leading  theatres 
are  •now  owned  in  Sweden's  metropolis  by 
the  Baltic  Company. 

Before  John  Willander  became  interested 
in  the  Scandinavian  market  several  years 
ago  he  successfully  conducted  independent 
exchanges  in  both  Duluth  and  Minneapolis. 
While  in  New  York  on  this  trip  he  visited 
the  new  Capitol  Theatre  and  several  others 
to  obtain  their  ideas  on  presentation  and 
also  observe  the  architecture.  He  will  re- 
turn again  next  spring. 


Wm.  McKenna  Prepares  Musical 
Score  for  Carmen  Burlesque 

The  musical  setting  for  Victor  Kremcr 
Essauay-Chaplin  production,  "A  Burlesque 
on  Carmen,"  has  been  finallj"  completed 
after  several  weeks  of  preparation.  The 
setting,  which  is  said  to  contain  many 
original  melodies,  was  made  by  William  J. 
McKenna,  author  of  "  Has  Anybody  Here 
Seen  Kelly,"  the  musical  comedy  entitled 
"  The  Bride  Shop,"  and  many  other  coun- 
trj'-wide  successes.  The  arrangement  of 
the  score  has  been  made  under  the  per- 
sonal direction  of  L.  L.  Vosiburg,  former 
musical  director  of  "The  Wanderer"  and 
who  is  also  responsible  for  the  arrange- 
ment of  the  new  "  Hitchy-Koo  "  music. 

In  order  to  take  care  of  all  requirements 
of  exhibitors,  large  and  small,  the  Carmen 
music  has  been  made  up  in  three  difTerent 
forms.  It  will  be  available  for  full  or- 
chestra arrangement  for  big  theatres,  in 
piano  score  form  for  small  houses,  and 
in  cue  sheet  form  for  theatres  tising  only 
piano  or  organ. 

Hodkinson  Announces  More  First- 
Run  Bookings  on  Hampton  Film 

Important  contracts  closed  for  immedi- 
ate first-run  presentations  of  Benjamin  B. 
Hampton's  big  special  Great  Author's  pro- 
duction, "The  Westerners,"  by  Stewart 
Edward  White,  are  announced  by  the  W. 
W.  Hodkinson  Corporation,  the  dis- 
tributors, with  the  opening  of  this  picture 
at  the  Regent  Theatre,  Indianapolis;  the 
Waldorf  Theatre,  Boston,  and  the  Lafay- 
ette Theatre,  New  Orleans.  According  to 
reports,  a  consensus  of  exhibitor  reports 
hased  upon  results  at  the  box-office  classi- 
fies "The  \^'esterners"  as  "a  production 
that  has  never  disappointed  an  exhibitor 
or  his  audiences." 


Marshall   Xeilan   who  is  fipishing  his  initial 
independent  production 

Lauds  Achievements  of  the  Stage 
Women's  War  Relief  Society 

At  a  recent  dinner  of  the  Stage  Women's 
War  Relief  Society  in  the  Belmont  Hotel, 
Rachel  Crothers,  the  president  of  the 
organization,  spoke  in  enthusiastic  terms 
of  the  work  which  the  organization  had  ac- 
complished, and  especially  praised  the  way 
in  which  the  various  players,  asked  b}'  the 
society  to  give  their  services,  had  responded 
to  that  appeal.  As  a  result  of  this  ready 
co-operation  the  organization  was  enabled 
to  turn  out  an  excellent  series  of  picture 
productions.  Speaking  of  the  readj'  re- 
sponse of  the  players  to  calls  for  their 
services  Rachel  Crothers  said : 

"As  a  result  we  have  given  to  the  pub- 
lic not  onl}-  a  series  of  the  most  beautiful 
picture  productions  ever  made,  but  we  have 
made  it  possible  for  every  woman  and 
child  in  America  to  see  the  greatest  stage 
stars  of  today  in  their  home  town.  There 
is  in  this  series  a  record  of  the  work  and 
art  of  some  or  all  of  America's  greatest 
stars  of  today." 


Double  Role  for  Miss  Brockwell  in 
"  Flames  of  the  Flesh  " 

Gladys  Brockwell,  it  is  said,  has  a  double 
role  of  much  strength  in  "Flames  of  the 
Flesh,"  a  sensational  photoplay  written  by 
Forest  Halsey  and  Clara  Beranger  and  to 
be  produced  by  William  Fox.  Its  release 
is  expected  early  next  year. 

William.  Scott,  Gladys  Brockewll's  popu- 
lar leading  man,  again  plays  opposite  the 
!i  tar  in  a  role  of  exceptional  power.  The  re- 
mainder of  the  cast  consists  of  Harry 
Spingler,  Louis  Fitzrey,  Charles  K.  French, 
Alme.  Rosita  Marstini,  Josephine  Crowell 
and  Nigel  De  Brullier.  Edward  T.  Le 
Saint  directed. 


"  Who's  Your  Brother?"  is  Ready 
for  Immediate  Release 

The  Curtiss  Pictures  Corporation  an- 
nounces that  "Who's  Your  Brother?"  is 
ready  for  immediate  release.  Gladden 
James  supports  Edith  Taliaferro  in  the  lat- 
est Curtiss  production.  The  other  mem- 
bers of  the  cast  include :  E.  Coit  Albertson, 
Herbert  Fortiers,  Frank  Burbeck,  Paul 
Panzer,  Mrs.  Elizabeth  Garrison,  Edith 
Stockton  and  Elizabeth  Kennedy. 


"  The  Tong  Man  "   Said   to  be 
Among  Best  of  Hayakawa's 
Features 

In  "  The  Tong  Man,"  officials  of  Robert- 
son-C&le  believe  they  have  the  sensation? 
film  drama  of  the  year.  That  the  Robert 
son-Cole  officials  are  not  the  only  ones 
who  predict  this  great  feature  starring 
Sessue  Hayakawa  will  be  one  of  the  best 
of  the  year  is  best  evidenced  by  the  many 
compliments  which  it  is  said  the  produc- 
tion has  received  after  previews. 

The  picture  which  will  be  released  earljs 
in  December  is  a  rip-snorting  Chinese 
melodrama  where  excitement  plays  the 
principal  part.  The  picture  is  taken  from 
the  book  "  The  Dragon's  Daughter  "  wr 
ten  by  Clyde  C.  Westover.  After  revie' 
ing  his  work  on  the  screen  in  "  The  To 
Man,"  the  author  of  the  famous  book  s 
the  following  statement  to  the  officials 
ihe  Haworth  Studio  in  California: 

"  Mr.  Ha\  akawa  is  ideal  in  his  remark- 
able characterization  of  the  'Tong  Man.' 
Miss  Eddy  is  as  quaint  and  dainty  as 
Narcissus  bloom  in  her  interpretation  o 
'San  Chee,'    Mr.  Robbins  is  a  craft}-  ma 
ter  of   Celestial  intrigue,  and   the  otht 
characters  all  run  true  to  type." 

Next  DeMille  Production  to  Hav 
a  Specially  Trained  Ballet 

Theodore  Kosloff,  premier  male  inter- 
pretative dancer,  is  now  a  member  o:  the 
De  Mille  all-star  group  and,  in  addition  to 
pla>-ing  an  important  role  in  the  next 
DeMille  production,  will  train  a  special 
ballet  of  400  girls  for  the  coming  DeMille 
feature,  it  is  said. 

According  to  Kosloff's  plans,  special  ar- 
rangements will  be  made  to  train  all  can- 
didates up  to  the  number  of  406,  entirely 
without  expense  to  the  pupils,  it  is  said. 
Anticipating  the  fact  that  many  of  the 
prospective  dancers  would  be  otherwise 
engaged  throughout  the  day,  Kosloff  has 
arranged  a  schedule  of  evening  classes, 
according  to  reports,  which  will  permit  the 
student-dancers  to  continue  in  other  lines 
of  endeavor  through  the  day. 


To   Direct   Distribution   of  May- 
flower Photoplays 

John  W.  McKay,  western  business  man- 
ager for  the  Mayflower  Photoplay  Cor- 
poration, has  returned  to  New  York  to  take 
up  the  duties  of  general  manager  of  dis- 
tribution for  that  organization. 

Mr.  McKay  has  br>r.i  in  th- 
ture  industr\-  for  a  number  of  years  and 
has  served  in  everj-  branch  of  the  busi- 
ness. 


B.  B.  Staff  Engages  Edw.  Sloman 

Edward  Sloman  has  been  added  to  the 
B.  B.  Features  staff  and  will  direct  Bessie 
Barriscale,  in  the  second  production  of  her 
new  series  for  Robertson-Cole,  "The  Luck 
of  Geraldine  Laird,"  from  the  book  bv 
Kathleen  N  orris.  Miss  Barriscale  is  now 
at  work  on  "Beckoning  Roads."  As  soon 
as  this  is  com.pleted.  Miss  Barriscale  will 
commence  work  on  "The  Luck  of  Geraldine 
Laird." 


c  o  ivr  I  N  G- 


Qhe  SECOND  SERIES 
^7ur  FEWER  and  BETTER  PICTURES 


UIOVL  If^jiow  ho<jO  thejirst  series  exceedb^ 
^  j      ed  our  claims  in  bojC^offlce  lvalues 
V^V      and  artistic  quaUties.  <^  ^elL,  these 
e\fen  ejCcel  them  asj'vne  and  sup^ 
erior  as  they  uOere.  ^ 

f    OLCln  is  based  on  a  uOorld  Jiunous  pkty  . 
or  hoo}{.  Qheir  titles  are  household'^ 
tOords,  Qheir  stories  haOe  thrilled  ^ 
entertained  milUons.  Qfowr  patrons  . 
are  'tVaiting  to  see  them  on  the  screen 
ulith  popular  stars  LH^  ^  Mr:^^ 


MAY  ALLISON 
BERT  LYTELL 
&  VIOLA  DANA. 


J"  you  dont  shou)  ihem,  yoviLL  depriQe 
ijourselF  and  yoinr  patrons  cf  the  hestii 

AND  CLEAN  UP!  i 


METRO 


PICTURES  CORPORATION 
EXCLUSIVE  DISTRIBUTORS. 


C  O  M  I 


C7h^  FIRST! 

is  the  first  of  the  uOorlcl^ famous 


V 


DRURY-LANE  MELODRAMAS  , 

Screen  Classics,  Qnc.^uOill  malie 
dwrincj  the  coming  ijear  ^^-^ 


G- 


Qhe  J{mtJor 
^easwre  at 
tine  bottom  of 
the  Sea  I 

^TheHace  of  Death  he- 
tvOeen  anJLuiomohile 
and  a  <Motorcijcle  I! 

^ihe  ^lUght  hij  Vlirplane!!! 

Tke  Quel  in  the  Ocean 
"Depths  an 

^ aire  Just  afevO  of  the 
hig  thrills  Biatjbllou) 
in  dizxg  succession  in 
this  hait'^raisin^'^ 
■production. 


0 


BEST 
of  LUCK 

man  ALL'^STAE  CAST 


hv}  Cecil  TXaleiqh  ^  Tienri]  Jiamilton . 
^Dhected  hij  %nj  CSniaU^^Ooocl.  Sccnarw  hij  d.S.leVino. 

-  METRO 

'     PICTURES  CORPORATION 


£jurifs  9mpericd  9ietuires.  limited,  Sxclusti^e  Vistrihutors  throughout 


COM  I  N  G 


the 'British  Empire,  <^  Sir^WilUanifffurij, 


'Director. 


C  O  IS/T  I  N  G- 


Qi^  THIRD! 


i  oJi- Semantic  ^''^JS 
'Heart  ^peal^  . 


^^'i  enough  oj^  I 


7 


/lis 


insome 


VIOLA  DANA  - 
Qhe  WILLOW  TREE'^ 

Js  cenario  htjj  (ffvme  Moiihis.    ,    directed  in  6  acts      sitLjyerb,  heautif  hij  ^Kenrij  Otto. 

^METRO 

cM-'^^'^'iJOelt  director  Qeneral. 


Qwrvjs  Omperial  ^Pictvures.  Ilvmted,  SxcUisWe  Vistrihutors  thwuqhout 


C  O  M  I  N  G- 


Qhe  FOURTH!      i  \ 

MAY  ALLISON 

Jh  OLIVER  MORO  S  C O'S  greatest         Tork.  stage  success 

Qfw  WALK-OFFS 

hi^  the  autJwrs^  ':QmhairdUJ^r    (^redevic  and 

^^g^|/     (^cirnivj  Dioitton 


Q  tida^ted  hvj  Qvine 
jnathis  &>afP/Yiranaeir, 


irectcd 


METRO 

^axiOelL  U^rger  ~  'Director  Qeiieral 


the  "British  Smpire,      ^  Sir 'William  ^lanj,  cManagin^  Virecbor. 


c 


I  N  G 


Qhe  FIFTH! 


r  ill  ^ 


C^he  story  that  - 
iias"  thriLLed  aiwL 
held  spelh^hound 
vnillioT/is  in  e-Oervj 
ciOillzed.  covinti'iij 
in  the  -uOorLd  I 
VITAL!  TREMEN^x. 
DOUS!!  BRILLIANT!!! 


)US!!  BKILLIANT!!!  ") 

(S/ersatile 

BERT  LYTELL 

^  m  Sir  Qilhert  J^ajrl^rs  ynoisterpix!L,e 


^offie  RIGHT WAY 

o/Ldaptt'd  bvj  ijime  iAUithisj-Yom  SirijUherts  'iOoHdJaniioLis  vwi'eL  of  tlie  same  nciinc 

^Directed  hij  CJclcI\^  'Dillon. 

.METRO 


Qwrifs  9mpericd  ^Pictwres^  IjpiuiedL,  6xclusv0e  Vistrihators  throuqhout 


O  Tvf  I  TST  G 


5a  000, 000  people 
yaw  it  as  a  stage  play! 

Jt  ranfor  2  vjears  in  ISjeuO  "ySrli, 
'  ijear  in  Qndon,  ^  months  in 
^hicoujo,  and  hojd  equu/dUj  Long 
^uns  in  other  big  cities  in  Ub/vier^ 
CO.  and  Svirope! 


KPTHING 

TRUTH 


© 


HIXON-C  OrJf .  ELLV 


^Directed  byj  Gaii^id  5^-^rliland 


^"Produced  hi^^AYLOR 
HOLMES  9roductionsSm:. 


METRO 


the  Sritish  Empire.  ^ — '  Sir'William  ^ury,  cManagin^  "Director. 


I 


OUR  CARDS  are  on  ike  TABLE^r  l9l9-^( 


COMPARE 

ikem  'vOith  all 
others! 


STROJXrciHR  THAN  DEIATH 

hy  J.ol.n.Wi/Lie 

SHOULD  A  WOjyiAN-  TliLL? 
hy  Joints  tTox . 
THB   WILLOW  TREB 

hy  J.Ti.'Benyiirio  &°  Kawison  0{hodes 

THE  WALlC-OFF'$ 

hy  S^^edeiHc  and  O^anny  7{attoK 

THE  RIGHT  OF  WAV- 

OLD  LADY  31 

byJlachel  Crothers 

TE55  OF  THE  D'URBERVILLE^ 

btf  Ohomas  iHavdi/ 

THE  TEMPLE  OF  DAWN 

hif  3.JL.n.Wylie 

5HORE  ACRE 5 

hy  <jaynes  Jl.Jievne 

50A/1E  BABY 
hy  Zellah  Co\)ington.    i^uLes  Simonson. 

FAIR    AND  WARMER 

hy  JiVeyyif  XopWood 

THE  YELLOW  DOVE 


qUINCV ADAMS  LAWYER  « 

Charles  S.  *?idgiyt, 

ALIAS  JHVLMY  VALENTINE 

hy  T^xuLAywistvoYu^ 

PLEA5E  CJET  MARRIED 

hy  dam.es  CvLlen  i/3  (^Wis  JLUen.  SivoiOne 

LOXVLBARDI,  LTD 

hy  tPyfedeyic  and  ^anny  Tiatton 

THE  CAVE  LADY 

hi/  James  CuLLen 

SOMHON^   IN  THE  HOUSE 

hyl^aynoy  Cxians 

'VOSEMITE 

hi^  Chas.A?dylov>  andJlsaS{.Cassidy 

THE  HEART  OF  A  CHILD 

by  3>toanJi  Oanhy  CMvsSrHinJ^ciu) 

WHOLLY  INNOCZNCB 

by  Ji.JLustiyi  JLdatns 

THE  NATIVE  BORN 

hy  dJLTLuOylie 

LA  MAISON  DE  DAJVSE 

Icy  Jfoz^ve  and  CKM-uUev 

THE  BRAT 

'       ■       '      hy  Maude  ffUlton 

ALONG  CAME  RUTH 

htf  ifioltnan  i)ay,J'rom  the ft^eruM,     (fintsoK &V)'uhel 

L'HOMME  RICHE 

hy  JeaK^ose  9loap^a  and  Jienvi  'Dupiy^Maz^l 


AND  FIVE  WORLD  FAMOUS  DRURY  LANE  MELODRAMAS 

THE  RE5T  OF  LUCK  HEART5  ARE  TRUMPS 
THE  A1ARRIAGE5  OF  MATFAIR  THE  HOPE 

-      THE  GREAT  AlIONAI^  . 


!>j/  Vicente  SiLasco  Sbafiez 

JUDAH 

hy  3<enry  iArthur  ffovies 

FINE  FEATHERS 

hy  iiigene  tOalters 

PARLOR,BEDROOM  AND  BATH 

hyCW-HJell 

ELI2;a  comes  to  stay 

hyTinX  Csmoyut 

THE  OUTSIDER 

hij  ffuUayCeyne 

the;  sicrumc 


"\/rTr'T*T)  0   PICTURES  CORPORATION 

lyLJu  1  XVvy  EXCLUSIVE  distributors 


for 

nnou 


cement 


iJViaxvOell  J'^argeK 

'Director  ^enerab^ 


METRO 

PICTURES  CORPORATION 

Qwryis  ^Imperial  Pictures,  i§i.,  8xcLusi\)e  Distributors  tiirough 
oat  the  United  ^{ingdom.^^^Sir  William  d^ury.,Maifi.T)in 


\ 


December   13,    1  9  ^  9 


The  Coming  Revolution  in  Filmland 


LITTLE  more  than  two  years  ago  pro- 
ducers and  distributors  said  that  ex- 
hibitors were  incapable  of  working 
together,  fighting  together  and  succeeding 
togcihcr. 

Within  three  months  the  industry  will 
leain  the  det  iils  of  an  e\hil>itor  cooporativi' 
plan  which,  in  magnitude,  scope,  strength 
and  all  round  elTcctivcncss,  will  far  out- 
rank any  similar  collective  activity  by  the 
Mi-callod  retail  branch  of  any  other  I)usi- 
ness. 

The  mo>t  interc5ting  fact  of  the  moment 
about  this  early  development  is  that  the 
entire  plan  is  the  result  of  one  already  in 
existence,  and  which  has  been  in  existence 
for  two  years.  In  brief,  this  parent  ex- 
hibitor cooperative  idea  is  the  bulwark  and 
structure  of  First  National  Exhibitors' 
Circuit.  It  is  the  collective  force  that  has 
literally  revolutionized  distribution.  It  is 
the  one  thing  of  which  the  executive  head 
of  a  large  distributing  company  but  recently 
said : 

"  It  is  the  stone  wall  that  prevents  us 
from  getting  absolute  control  of  ex- 
hibitors. Members  of  First  National  Ex- 
hibitors' Circuit  are  strongly  fortified  with 
the  product  of  a  number  of  high  class 
independent  producers  and  independent 
stars  with  an  unquestioned  box  office 
value.  For  that  reason  we  cannot  club 
into  line  for  submission  to  our  fast  ex- 
piring sales  plan  the  large  number  of  im- 
portant first  run  theatres  they  own  "and 
operate." 

In  other  words,  more  than  a  score  of 
large  theatre  operators,  have  demonstrated 
to  the  industry,  in  their  two  years  of  co- 
operative effort  through  First  National, 
that  they  can  work  together  in  perfect 
harmony,  that  they  can  plan  together  with 
absolute  accord,  and  that  they  can  succed 
together,  no  matter  what  efforts  the  monop- 
olistic producer  —  distributor  and  woiild- 
he  exhibitor  concerns  make  to  give  them 
competition,  or  to  discourage  their  mutual 
confidence. 

There  is  a  real  significance  for  the  future 
of  First  National's  new  plans  in  the  cur- 
rent achievement  of  the  cooperating  ex- 
hibitor members  of  the  Circuit.  I  refer 
specifically  to  our  schedule  of  releases  for 
this  month,  December  and  January,  and,  in 
retrospect,  to  those  for  September  and 
October.  It  is  without  parallel  in  motion 
picture  history.  Never  before  has  any  dis- 
tributing company,  any  producing  company, 
or  any  combination  of  the  two,  offered  to 
exhibitors  generally  the  same  consecutive 
number  of  releases  that  are  within  fifty 
per  cent  of  being  equal  in  entertainment 
qualities,  star  value  and  box  office  appeal 
with  the  eleven  current  special  feature  at- 
tractions which  the  First  National  has 
scheduled. 

The  list  reads  as  though  it  were  a  veri- 
table quotation  from  a  book  of  "  Who's 
Who  in  Filmland."  Consider,  separately 
or  in  the  aggregate,  the  worth  to  exhibit- 
ors of  such  a  consecutive  list  as  Mary 
Pickford  in  "  Heart  O'  The  Hills,"  Charles 
Chaplin  in  "A  Day's  Pleasure,"  Constance 
Talmadge  in  "A  Virtuous  Vamp,"  Norma 


By  J.  D.  Williams 

Manager,  First  National  lixliihitors' 
Circuit 


Talmadge  in  "A  Daughter  of  Two 
Worlds,"  Katherine  MacDonald  in  "The 
Beauty  Market,"  Anita  Stewart  in  "  Old 
Kentucky,"  "  The  Greatest  Question,"  per- 
sonally directed  by  D.  W.  Griffith,  the  Cur- 
wood-Carver  production,  "  Back  To  God's 
Country,"  the  Lehrman  comedy,  "A  Twi- 
light Baby,"  and  others  of  the  same  calibre 
that  are  being  advertised. 

Who  has  made  possible  this  phenomenal 
array  of  screen  values? 

Exhibitors !  And  through  cooperation. 
Two  years  ago  the  trade  in  its  producing 
and  distributing  branches,  scoffed  and  ridi- 
culed the  idea  that  exhibitors  would  work 
together,  or  remain  together  for  long. 

It  has  remained  for  exhibitors,  not  pro- 
ducers or  distributors,  to  teach  the  entire 
industry  a  lesson  in  business  management 
and  efficiency.  And  they  have  done  it  well. 
Take  the  total  output  of  any  distributing 
concern  for  the  last  year,  and  compare  it, 
release  by  release,  with  the  productions 
that  this  group  of  cooperative  cxhib'itors 
have  encouraged  from  independent  stars 
and  directors  and  manufacturers,  and  see 
how  far  ahead  the  exhibitors  are  in  their 
ability  to  obtain  real  quality. 

The  future  is  aglow  with  promise  of 
W'hat  exhibitor  cooperation  will  continue 
to  accomplish  for  worthy  independent  pro- 
ducers and  stars,  for  the  theatre  owners, 
and  for  the  public.  I  purposely  refer  to 
the  public,  because  it  is  the  good  solid 
foundation  on  which  every  film  structure 
rests. 

Despite  its  present  attainments.  First 
National  has  no  where  near  approached  the 
maximum  accomplishments  that  are  pos- 
sible for  it.  Time  will  show  that  this  state- 
ment is  correct  —  in  fact,  that  it  is  con- 


servative. Despite  the  fact  that  its  cur- 
rent schedule  of  releases  is  the  greatest 
aggregation  of  quality  and  talent  ever  pre- 
sented consecutively,  this  great  attainment 
is  but  a  forecast  of  what  is  to  come. 

Revolution  is  abroad  in  filmland.  Ex- 
hibitors are  the  torch  bearers. 

In  evidence  of  this  is  the  action  of  three 
great  exhibitor  interests  who,  this  week, 
in  the  Home  Office  of  First  National  Ex- 
hibitors' Circuit  in  New  York,  signed 
agreements  bringing  them  closely  to  the 
new  plan  of  expansion  that  has  been  crf- 
alcd,  and  which  is  now  being  put  info 
effect,  by  the  Exhibitors'  Defense  t'oni- 
tnitlee  of  the  Circuit.  The  new  and  greater 
First  National  has  gone  outside  its  own 
exhibitor  membership,  for  the  first  time, 
to  test  the  correctness  and  soundness  of  its 
proposals  for  a  method  of  relationship  be- 
tween producers  and  theatres  that  is 
eciuiiable,  fair  and  just  to  ever\one  con- 
cerned. 

Within  twenlj-lour  hours  after  the  last 
minute  details  of  the  plan  of  jhe  Exhibitors' 
Defense  Coinmitlee  had  been  completed 
theatres  that  ha\e  an  aggregate  valuation 
of  more  than  ten  million  dollars  were 
pledged  to  it. 

Harry  Crandall,  of  Washington,  D.  C, 
who  owns  and  operates  eight  large  theatres 
there  and  who  is  building  several  more, 
together  with  Charles  E.  Whitehurst  of 
Baltimore,  who  owns  six  big  theatres  in 
that  city,  listened  to  the  plan,  and  immedi- 
ately put  their  signatures  to  documents 
which  make  them,  now,  joint  owners  with 
Tom  Moore,  famous  as  the  owner  of  the 
celebrated  Rialto  Theatre  in  Washington, 
D.  C,  and  of  other  important  theatres,  in 
the  First  National  franchise  for  Maryland, 
Delaware  and  the  District  of  Columbia. 

Almost  at  the  same  time  the  Mark  Strand 
Company  of  New  York  signed  the  con- 
tracts which  include  in  the  new  plan  its 
internationally  known  New  York  Strand 
and  the  new  Mark  Strand  Theatre  of 
Brooklyn. 

Before  this  article  can  be  published  there 
will  be  many  times  the  foregoing  number 
of  important  theatre  enterprises  pledged 
to  the  plan  conceived  by  the  Lxhibors'  De- 
fense Committee  of  First  National. 

Again  —  I  repeat:  Revolution  is  abroad 
in  filmland,  and  the  exhibitors,  this  time, 
are  the  torch  bearers. 


State  Right  Purchases 

Special  Features  Company,  Knoxville, 
Tenn.,  have  purchased  the  following:  The 
Norwood  Dramas,  two  reelers,  from  Ar- 
row Film  Company  for  Tennessee,  Georgia, 
Florida,  Alabama,  North  and  South  Caro- 
lina. 

Romayne  Comedy  Company,  Los  An- 
geles, Cal.,  two  reelers,  for  Tennessee,  Ala- 
bama, Georgia,  Florida  and  South  Caro- 
lina. New  series  of  Texas  Guinan  two 
reelers  and  "The  Pendleton  Round-Up,"  a 
two  reeler  from  Bnlls-Eyc  Film  Company 
for  Tennessee,  Alabama,  Georgia,  Florida, 
North  and  South  Carolina. 


4296 


Motion   Picture  News 


Jeanie  Mac  Pherson,  Who  Accomplishes  Thing  s 


OFFICIAL  duty  sometimes  evolves 
into  a  pleasure,  which  may  be  im- 
plied to  mean  that  interviewing 
Jeanie  Alac  Pherson,  associated  with  Cecil 
B.  De  Mille  as  scenario  writer  and  famous 
for  the  preparing  of  the  scripts  of  such 
great  successes  as  "  Old  Wives  for  New," 
"Don't  Change  Your  Husband"  and  last 
but  not  least  Mr.  De  Alille's  current  screen 
offering  "  Male  and  Female,"  has  proven  a 
delightful  event. 

Be  it  known  that  the  lady  with  the 
Scotch  name,  a  Boston  dialect,  a  Back  Bay 
vocabulary  and  a  love  for  New  York  which 
she  calls  home  in  spite  of  the  fact  that 
she  lived  in  Los  Angeles  five  years,  is  a 
slip  of  a  girl  whom  you  would  never  pick 
out  as  an  expert  at  anything  except  mak- 
ing a  happy  home  for  some  good  man  — 
that  is  until  you  have  talked  with  her  a  few 
minutes. 

Miss  Mac  Pherson  is  delightfully  femi- 
nine, with  a  way  of  making  you  feel  at  case 
and  glad  you  came.  She  can  talk  and  she 
does;  about  music,  drama,  the  future  of  the 
motion  picture,  how  nice  it  seems  to  be  in 
New  York  —  in  fact  everything  but  about 
Jeanie  Mac  Pherson. 


Universal's    Holiday    Campaign  of 
Good  Cheer  Gains  Adherents  in 
Halls  of  the  Powers  That  be 

ACCORDING  to  a  recent  statement  of 
the  Universal  Film  Company,  "  By 
the  first  of  next  year,  it  is  estimated,  more 
than  sixty  million  people  in  the  United 
States  will  have  heard  and  read  of  The 
Universal  Holiday  Season  and  will  know 
that  the  Universal  Film  Company  has 
backed  the  greatest  national  uplift  idea 
ever  conceived  by  a  commercial  organiza- 
tion." The  "  Uni\ersal  Holiday  Season" 
extends  from  November  15th  to  the  first 
of  next  year.  During  that  period  the  Uni- 
versal is  exploiting  its  productions  in  con- 
nection with  the  idea  of  good  cheer,  happi- 
ness and  a  Uni\  crsal  holiday  season  to  all. 


Nick  de  Ruiz  who  plays  a  Chinese  emperor  in 
"Ambition,"  Dorothy  Phillips  latest  Universal 
production 


She  admits  that  in  all  of  the  many  scripts 
that  she  has  prepared  for  Mr.  De  Mille, 
the  one  for  "  Male  and  Female  "  capped  the 
climax.  She  thinks  she  did  a  good  job, 
so  do  we  and  so  do  some  millions  of  people 
who  have  paid  their  way  into  the  show 
shops,  to  witness  the  scenes  she  planned 
and  transferred  from  her  brain  to  paper. 

When  interviewing  anyone  from  Cali- 
fornia it  is  to  be  expected  that  they  will 
rave  about  the  "  Golden  West."  But  Miss 
Mac  Pherson  doesn't.  She  is  plumb  exas- 
perated at  Los  Angeles  for  lots  of  things  it 
has  and  hasn't  and  prefers  New  York.  If 
she  had  her  way  she  would  move  the  studio 
back  East. 

Some  women  talk  well  and  say  nothing. 
Miss  Mac  Pherson  talks  well  and  says  a 
lot.  She  has  ideas  —  ideas  which  if  we 
aren't  mistaken  have  contributed  materially 
to  the  success  of  the  De  Mille  productions 
and  which  will  continue  to  mean  much  in 
those  being  planned  for  the  future. 

Conversation  drifted  around  to  the 
future  of  the  scre;en.  Miss  Mac  Pherson 
predicts  that  the  ideal  feature  will  soon 
be  the  original  creation  of  the  trained 
writer.    She  expressed  regrets  that  it  was 


As  was  lately  explained  in  the  "  News" 
issue  of  November  15th. 

"The  smallest  towns  and  the  largest  cities 
have  been  covered;  and  the  cooperation  in 
this  unusual  idea  has  been  more  than  start- 
ling. And  the  campaign  is  only  well 
started,"  says  the  Universal  report.  "The 
statement,  which  can  be  verified  at  any 
time,  that  governors,  mayors,  presidents  of 
Chambers  of  Commerce,  ad  clubs,  state  at- 
tornej'S  and  newspaper  editors  have  praised 
and  agreed  to  give  their  support  to  this 
idea,  should  catise  some  comment  not  only 
from  exhibitors  of  pictures  but  other  pro- 
ducers as  well."  _ 

Universal  further  states  that  the  results 
of  this  effort  one  month  after  the  campaign 
was  started  was  that  twelve  mayors  of 
cities  and  towns,  the  Governor  of  North 
Carolina  and  other  public  officials  sent  in 
their  written  endorsement  of  the  move- 
ment. Among  the  public  officers  who  are 
reported  to  have  addressed  communications 
to  Universal,  commending  the  movement, 
are :  T.  W.  Bickett,  governor  of  North 
Carolina;  George  L.  Baker,  ma3-or  of  Port- 
land, Oregon ;  James  L.  Key,  mayor  o» 
.Atlanta,  Ga. ;  F.  R.  AlcNinch,  mayor  ol 
Charlotte;  W.  B.  Mills,  mayor  of  McCook, 
Neb. ;  McClay  Hoyne,  state's  attorney  for 
Cooke  County,  111.;  and  Rufus  C.  Holman, 
chairman  of  the  Oregon-Washington  Inter- 
state Bridge  Commission. 


Once  more  IVtr.  and  ]\Irs.  Carter  Pc  Haven  have 
a  comedy  vehicle  in  which  they  play  through  two 
reels  of  fun.  "  The  Little  Deers,"  which  is  to 
lie  distributed  by  Goldwyn,  is  the  latest  vehicle 
in  which  tliis  perfectly  matched  team  of  comic 
artists  will  sport  their  talents. 


Richard  Tucker,  one  of  the  most  popular  of 
the  screen's  leading  men  at  the  time  that  he 
abandoned  studio  work  to  accept  a  commission 
in  the  army,  has  signed  a  contract  to  play  leads 
in  Goldwyn  Pictures. 


necessary  to  take  a  standard  play  or  book 
and  pull  it  to  pieces  in  order  to  construct 
picture  material  from  the  fragments. 

There  isn't  a  question  but  that  Miss  Mac 
Pherson  is  in  love  with  her  work  —  pro- 
fession we  might  better  say,  since  scenario 
writing  of  the  sort  that  she  does  is  an  art. 
She  is  planning  big  things  after  she  gets 
back  to  the  De  Mille  lot  which  will  be  the 
usual  five  days  after  leaving  New  York,  the 
date  for  her  departure  being  December 
15th.  In  the  meantime  she  is  seeing 
Broadway's  shows,  one  of  the  things  she 
misses  in  Los  Angeles,  giving  some  time 
to  other  Metropolitan  gaities,  to  say  noth- 
ing concerning  nice  quiet  dinners  with  con- 
genial friends  and  in  between  times  is 
gathering  material  for  the  next  De  Mille 
picture. 

What  the  production  is  to  be  is  a  studio 
secret  but  Miss  Mac  Pherson  intimated  that 
it  will  rival  even  "  Male  and  Female  "  both 
from  point  of  writing  and  direction. 

Here  is  hoping  that  Miss  Mac  Pherson 
comes  again  to  New  York  and  that  we  have 
the  honor  of  being  assigned  for  the  inter- 
view. She  is  a  mighty  nice  little  lady  to 
know.—  /.  .9.  DICKERSON. 

Burston  Film  Prepares  Big  Press 

Drive  for  "  The  Hawk's  Trail  " 

The  advertising  staff  of  Burston  Films, 
Inc.,  is  busily  engaged  in  the  preparation 
of  au  extensive  trade  paper  campaign  an- 
nouncing the  early  release  of  "  The  Hawk's 
Trail." 

The  first  trade  announcement  is  booked 
for  early  release.  Press  notices  of  the 
"  different "  characters  of  '"The  Hawk's 
Trail "  have  already  aroused  keen  interest, 
it  is  said,  among  state  rights'  buyers. 

In  this  connection,  it  may  be  stated  that 
the  "  hardest "  territory  in  the  United 
States  has  already  found  purchasers — the 
section  referred  to  being  seven  western 
states.  The  distribution  is  in  the  hands  of 
the  W.  H.  Productions  Company,  which  so 
successfully  handled  the  recently  released 
Burston-Ford  serial,  "  The  Mj-sterj'  of  13." 


Hallmark  Announces  "  The  Veiled 
Marriage  "  As  December  Issue 

"  The  \"eiled  Marriage,"  written  by  J.  L. 
Burke,  directed  by  Keanan  Buel  and  star- 
ring Anna  Lehr,  is  announced  by  Frank 
G.  Hall,  president  of  Hallmark  pictures 
Corporation,  as  the  December  release  on 
the  Famous  Directors  Series.  The  sup- 
porting cast  includes:  Ralph  Kellard.  John 
Charles,  Dorothy  Walters.  Frank  J.  Mur- 
dock  and  William  Carr. 


Studios  for  Artcolor  Production 

C.  Lang  Cobb,  general  manager  of  the 
-A.rtcolor  Pictiues  Company,  Inc.,  left  New 
York  December  3d  for  Jacksonville,  Fla., 
to  negotiate  for  and  install  studios  for  the 
producing  of  Artcolor  Photo-plays  in  Nat- 
ural colors.  Suitable  quarters  for  the  win- 
ter months  to  accommodate  the  Artcolor 
plavcrs  will  also  be  arranged  for  by  Mr. 
Cobb. 


Hol  1  day  Dri  ve  Wi  nni  ng  Support 


December   /j,   1 9  1 9 


4297 


Special  Service  Section 

Geraldine  Farrar  in  "Flame  of  the  Desert" 


(iENERAL  SUMMARY  OF  THE  FILM 
i^qnHE  Flame  of  the  Desert"  classes 
J-     as  a  spectacle  because  it  has  been 
\ishly  mounted  in  everj'  detail  and  be- 
•ise  as  a  background  the  producers  have 
lected  the  desert  with  all  its  trappings 
ound  which  to  film  the  story. 
It  is  in  this  department  that  the  feature 
above  the  usual  Farrar  offering  where 
c  stoo'  has  been  subordinate  to  the  star, 
here  is  a  mystic  charm  of  a  desert  night 
most  people  even  if  they  have  never 
ccn  a  land  of  sand  in  the  tropics.  As- 
ciated  with  stories  laid  in  a  desert  locale 
ihe  thought  of  romance,  intrigue  and 
lining  passion,  which  speaks  to  the  prime- 
.1  instinct  that  still  remains  in  the  human 
t  ast.    Young  and  old,  rich  and  poor, 
'.iicated  and  uneducated  are  susceptible 
the  glamour  and  mysticism  that  perme- 
s  the  atmosphere  of  the  Orient.  There 
something  attractive  in  the  garments 
rn  by  the  Oriental.    People  like  to  wit- 
the  clash  of  wits  and  perhaps  of 
apons  when  the  white  man  meets  the 
rab.    It  is  this  atmosphere  which  should 
provide  the  keynote  for  exploiting  "  The 
Flame  of  the  Desert "  after  the  usual  sell- 
ing of  the  star's  name  has  been  accom- 
plished to  your  best  ability. 

In  the  filming,  however,  of  a  spectacular 
production,  individualities  have  not  been 
lost  and  Miss  Farrar  and  her  actor  hus- 
band, Lou  Tellegen,  have  many  scenes 
which  register  their  dramatic  power  at 
close  range.  This  is  wisdom  on  the  part 
of  the  producers,  since  the  star's  admirers, 
who  are  legion,  wish  to  see  her  in  emo- 
tional roles. 

It  is  in  Egyptian  streets  surging  with 
native  mobs  on  the  eve  of  a  great  upris- 
ing against  the  yoke  of  England  that  the 
greater  part  of  this  Farrar  story  is  laid. 
Magnificent  scenes  of  a  mystic  ritual  cele- 


braiion  participated  in  by  thousands  of 
Islamites  gives  the  film  color.  A  thrilling 
fight  in  a  tomb  between  two  white  men 
and  a  horde  of  native  insurgents  label  it 
as  melodrama.  The  star's  mad  dash 
across  the  flaming  Sahara  to  save  her 
brother  and  her  sweetheart  is  a  highUght 
that  brings  the  dominant  personality  of 
Miss  Farrar  into  prominence.  She  has 
the  role  of  Lady  Isabel,  an  English  noble- 
woman, who  falls  in  love  with  a  chieftain 
of  a  desert  tribe,  while  yet  realizing  that 
the  barriers  of  caste  and  convention  make 
impossible  a  happy  culmination  of  her 
romance.  The  part  permits,  the  famous 
opera  star  to  rise  to  dramatic  heights 
which  will  rank  with  her  best  work  either 
on  the  operatic  stage  or  the  screen.  In 
fact  it  is  a  role  in  which  she  is  very  much 
at  home,  since  she  has  been  splendidly 
cast  and  the  part  allows  freedom  of  ac- 
tion as  well  as  emotional  possibilities. 

In  locale  the  "  Flame  of  the  Desert " 
brings  the  spectator  from  the  luxury  and 
comforts  of  London  to  the  splendor  of  the 
barbaric  Egypt.  The  dramatic  surge  of* 
the  story  is  carried  along  until  it  cul- 
minates in  a  not-to-be-foreseen  climax  at 
the  finish  of  the  seven  reels. 

The  cast  supporting  Miss  Farrar  is  a 
notable  one,  which  includes  Lou  Tellegen 
as  the  chieftain,  Alec  B.  Francis,  Macey 
Harlem  and  Kate  Lester,  besides  a  host 
of  unidentified  character  actors  who  per- 
form the  roles  of  the  natives. 

SYNOPSIS  OF  THE  STORY 
Tj^ROM  the  land  of  the  Nile  comes  the 
Egyptian  delegation  to  London  for 
matters  of  state  importance.  With  the 
delegation  is  a  noted  Arab  chieftain,  a  role 
played  by  Lou  Tellegen.  Lady  Isabel, 
whose  father.  Alec  B.  Francis,  is  con- 
nected with  the  Egyptian  embassy,  meets 


tile  Arab  chief  and  in  spite  of  herself  is 
attracted  to  him.  They  meet  again  and 
again,  each  time  to  find  themselves  more 
closely  affiliated.  Lady  Isabel  has  a 
brother  who  possesses  a  weakness  for 
gambling,  and  through  this  weakness  be- 
comes involved  in  financial  difficulties. 

He  is  offered  a  diplomatic  post  in  Egypt 
and  hoping  to  mend  his  ways,  accepts. 
Lady  Isabel  who  has  tried  to  keep  the  boy 
under  her  protective  influence  goes  with 
him  and  there  again  meets  the  Arab  chief, 
who  is  instrumental  in  saving  her  from 
physical  violence  when  she  allows  herself 
to  become  in  danger  by  driving  alone  into 
the  native  quarters. 

The  native  tribes  are  seething  with  se- 
dition against  English  rule  and  urged  on- 
ward by  native  leaders  are  planning  a  re- 
volt. The  Arab  chief  who  has  been  one 
of  the  delegation  to  England  is  admitted 
to  the  secret  session  of  the  leaders  who 
are  to  have  charge  of  the  proposed  revo- 
lution and  also  is  received  by  the  English 
ofiicials.  Here  he  comes  in  contact  con- 
stantly with  Lady  Isabel  and  declares  his 
love,  to  be  refused  for  reasons  of  caste 
and  pride  of  race.  In  the  meantime  Lady 
Isabel's  brother  has  found  that  gambling 
temptations  are  abundant  in  Cairo  as  well 
as  in  England  and  loses  heavily  to  one  of 
the  plotters  against  his  government. 

This  man  accepts  the  boy's  I  O  U's 
temporarily  but  later  threatens  to  expose 
him  unless  certain  secrets  relative  to  what 
preparations,  if  any,  are  being  made  for 
curbing  the  revolutionary  tendencies  of  the 
natives. 

This  the  lad  refuses  to  do  and  in  des- 
peration goes  to  his  sister  for  help.  Lady 
Isabel  and  her  brother  then  call  on  the 
rebel  leader  in  the  hope  that  through  the 
former's  influence  the  matter  of  the  gam- 
bling losses  may  be  adjusted. 


Two  of  the  impressive  scenes  from  "Flame  of  the  Desert  "  which  give  an  idea  of  the  magmficence  of  the  production 


4298 


(Special  Service) 


Motion  Picture  News 


The  producers  have  succeeded  in  getting  all  the  mystic  atmosphere  of  the  desert  into  the  current  Farrar  production,  "  The  Ftanu 

of  the  Desert "  ^ 

Bill  Farrar,  Tellegen,  Story  and  Production 


Both  Lady  Isabel  and  her  brother  arc 
made  prisoners,  but  the  Arab  chieftain 
comes  to  their  rescue.  He  succeeds  in 
freeing  Lady  Isabel,  and  while  she  rides 
madly  across  the  desert  he  stays  to  fight 
for  the  life  and  freedom  of  the  brother. 
This  fight  occurs  in  a  tomb  on  the  desert, 
where  the  two  men  hold  a  stairway  against 
tremendous  odds  until  help  arrives. 

During  the  interview,  after  the  capture 
of  Lady  Isabel  and  her  brother,  the  boy 
is  forced  to  tell  that  England  is  aware  of 
the  threatened  revolution  and  that  the 
admiralty  has  dispatched  war  ships  to  pro- 
tect her  interests  and  quell  the  rebellion. 

This  information  leads  the  rebel  leader 
to  send  out  the  call  to  arms  for  the  same 
n'ght  instead  of  a  later  date,  as  had  been 
planned. 

The  revolt,  however,  fails  in  its  object. 
Lady  Isabel  rides  back  with  help  for  her 
imprisoned  brother  and  sweetheart  and  the 
rebellion  is  put  down  before  it  had  fairly 
started. 

Then  came  a  time  when  England  chose 
to  pay  tribute  to  a  certain  secret  service 
man  who  had  been  largely  instrumental  in 
furnishing  the  information  which  had  en- 
abled the  government  to  prepare  for  the 
native  revolt,  by  a  formal  celebration  at 
which  noted  diplomats  were  to  appear. 

Among  those  present  were  Lady  Isabel, 
who  meets  the  distinguished  Englishman 
to  find  him  to  be  her  Arab  lover.  Thus 
has  been  removed  the  barrier  to  her  mar- 
riage, and  the  lovers  plight  their  troth. 

ADVERTISING  ANGLES  FOR  THIS 
FILM 

T  N  spite  of  the  impressiveness  of  the 
production  itself  we  still  believe  that 
the  big  exploitation  bet  is  Miss  Farrar  and 
Lou  Tellegen.  We  would  play  them  up 
in  the  leading  roles  with  the  story  and  the 
spectacle  angle  second. 

Unless  you  have  worked  it  to  extremes 
with  any  Farrar  picture,  one  of  the  very 
best  exploitation  stunts  to  be  had  is  found 
in  tieing  up  with  music  houses  for  co- 
operative advertising  on  Farrar  records 
and  the  picture.    We  have  published  num- 


berless stories  of  how  and  where  this  has 
been  done  and  the  excellent  results  ob- 
tained. The  most  common  plan  is  to  visit 
the  stores  which  sell  Farrar  talking-ma- 
chine records,  armed  with  stills  of  the 
picture  and  other  tasty  advertising  for  the 
•star  and  feature  and  arrange  for  a  window 
display  combining  your  material  and  the 
store's  merchandise.  The  reports  where 
this  has  been  done  all  state  that  the  store 
proprietors  are  more  willing  to  co-operate 
and  usually  are  willing  to  use  co-operative 
newspaper  display  and  contribute  to  ad- 
vertising the  picture  and  themselves  in 
other  ways. 

The  Oriental  flavor  of  this  picture  also 
offers  a  further  opportunity  to  tie  up 
with  local  merchants.  Visit  your  mer- 
chants who  sell  Oriental  rugs,  tapestries, 
pottery  curios,  etc.,  and  arrange  for  a 
display  of  their  wares  along  with  similar 
advertising  material  to  that  you  have  ar- 
ranged to  show  in  the  music-store  win- 
dows. You  will  find  these  merchants  quite 
as  willing  to  go  fifty-fifty  with  you  as  arc 
the  music  dealers. 

The  desert  atmosphere  of  this  offering 
also  presents  unusual  opportunities  for 
stage  and  lobby  decorations,  since  these 
sort  of  pictures  lend  themselves  well  to 
this  form  of  publicity. 

For  lobby  displays  we  are  suggestTng 
that  you  inspect  a  cut  which  the  producers 
prepared  in  their  press-book  and  which 
presents  some  practical  and  inexpensive 
ideas  along  this  line.  Two  palms  are  to 
be  used  at  each  side  of  your  lobby,  with 
draperies  utilized,  as  you  will  note  in  the 
cut. 

Oriental  urns  and  pots  with  small  palms 
contained  may  he  suspended  from  the 
ceiling.  If  your  ticket  booth  is  in  the 
center  of  the  lobby  opening,  as  is  shown  in 
the  producers'  illustration,  we  would  con- 
sider following  their  plan  in  its  entirety. 
If  it  isn't  j'ou  can  improvise  some  other 
innovations  along  the  same  lines.  Sand 
strewn  on  the  floor  of  your  lobby  will  pro- 
vide atmosphere  if  you  do  not  think  that  it 
will  be  carried  all  over  the  theatre  by  the 
feet  of  patrons  and  become  a  nuisance.  A 


desert  canvass  for  your  side  walls  can  I'C 
turned  out  by  any  good  artist  in  a  few 
hours. 

The  atmosphere  suggested  for  your 
lobby  can  be.  carried  into  the  auditorium 
proper  if  you  desire  and  will  add  to  your 
presentation. 

Stage  setting  and  prologue  possibilities 
will  be  apparent  to  you.  For  a  stage  sel- 
ling I  suggest  an  exact  repHca  of  the 
desert  scene  where  Farrar  meets  Tellegen 
on  the  desert  at  night.  A  very  good  pic- 
ture of  this  scene  will  be  found  in  the 
accompanying  panel  of  stills. 

Another  excellent  stage  setting  and  pro- 
logue is  one  suggested  in  the  press  book 
mentioned.  Before  a  canvass  representing 
an  Egj-ptian  mosque  at  sundown  and  de- 
picting a  Far  East  ritual  service,  station  a 
man  dressed  as  an  Arab  in  the  mineret. 
The  soft  chiming  of  bells  will  be  the  sig- 
nal for  the  entrance  of  costumed  Arabs 
who  will  prostrate  themselves  in  prayer. 
After  a  few  minutes  interval  the  as- 
sembled company  will  sing  some  Oriental 
ballad,  like  "  The  Boudouin's  Love  Song." 

Professional  dancers  attired  in  harem 
costumes  may  be  utilized  also  in  front  of 
this  setting  or  another  suitable  for  sucli 
an  act. 

The  Victrola  and  Farrar  records  for  a 
concert  in  jour  theatre  always  offer  un- 
limited opportunities  for  advertising  a 
Farrar  film.  You  will  have  no  trouble 
of  inducing  the  music  dealer  to  send  ma- 
chine, records  and  a  man  to  operate  to 
your  theatre  either  for  a  special  perform- 
ance or  for  a  special  number  on  the  pro- 
gram. This  medium  is  not  to  be  despised 
as  an  asset  for  attracting  people  into  the 
house.  Much  of  the  prejudice  against  the 
talking  machine  has  passed  and  people 
really  enjoy  a  Mctrola  concert. 

NEWSPAPER  DISPLAY 
TJ^OR  your  newspaper  displays  use  as  a 
basis  Miss  Farrar  and  Lou  Tillegen 
with  proper  display  for  both  their  names 
and  the  title  of  the  production.  Follow 
with  selling  talk  which  will  emphasize  the 
story  and  spectacle  value  of  the  oflPering.  k 


December    i  j ,  1919 


42W 


Hroadway  theatres  never  produced  a  prettier  group  of  chorus  girls  than  the  "  hunch  "  api  earing  in 
.    Larry    Semon's   latest    X'itagraph    comedy,    "  The  Head   Waiter  " 


Store  Tie-Up  for  De  Mille  Film 


Mrs.  Sidney  Drew  Resumes  Work; 
Engages  John  Cumberland 

Ii  is  aiiiHHiiiccd  thai  Mrs.  Sidney  Drew 
hai  resumed  her  picture  work  at  her  studio 
on  125th  street,  New  York.  This  gives 
the  ausvvir  to  the  inniinicrable  queries  that 
have  arisen  since  the  death  of  her  late 
hushand,  as  to  wliethcr  or  not  \[rs.  Drew 
would  continue  in  the  world  of  filmdum  or 
retire  permancnilv  from  the  amuscmeni 
field. 

Mrs.  Hrew  is  now  enJ^aKed  on  a  series 
I)a.sc(l  on  Julian  Street's  ".\ftcr  Thirty." 
Mrs.  Driw,  when  interrotjalid  ahout  her 
pro.speeiixe  picture,  said;  "The  slory  is 
the  son  of  ihin>i  Mr.  I^rew  and  I  did  he- 
fore  his  death,  the  characters  'leiitK  similar 
in  many  respects  to  Polly  and  Henry." 

John  Cumh.rland  has  been  signed  up  to 
appear  in  the  new  series.  Though  Mrs. 
Drew  will  not  appear  in  the  series,  she 
will  soon  return  to  the  screen  to  play 
'dramatic  roles.  A  story  written  especially 
for  her  is  now  in  progress,  and  as  soon  as 
the  feature  is  ready,  she  will  he.gin  work. 
In  accordance  with  her  contract  with  the 
Pathe  Exchange,  Inc.  the  new  series  of 
pictures  hased  upon  "After  Thirty"  will 
he  distrihiitcd  through  that  exchange. 


Anita  Stewart  and  Edward  Jose 
Have  Arrived  in  Los  Angeles 

Anita  Stewart  arrived  in  Los  Angeles 
from  New  York  last  week,  laden  with  a 
complete  collection  of  Fifth  avenue's  latest 
hat  and  gown  creations,  and  anxious  to 
start  production  on  her  new  Louis  B. 
Mayer  picture,  "  The  Fighting  Shepherd- 
ess," a  First  National  release. 

Originally  Anita  Stewart  intended  mak- 
ing this  photoplay  of  Carolyn  Lockhart's 
famous  novel  in  New  York,  but  she 
changed  her  plans  in  favor  of  California 
as  the  locale,  because  of  the  more  favor- 
able weather  conditions  there. 

Edward  Jose  has  been  secured  to  film 
"The  Fighting  Shepherdess."  He  arrived 
in  Los  Angeles  simultaneously  with  Ru- 
dolph Cameron,  Anita  Stewart's  husband 
and  manager. 


Gladys  Brockwell  is  featured  in  "  Thieves," 
a  William  Fox  production. 


Displays  For  "  Male  and  Female  "  in 
Drug,  Cigar,  and  Piano  .Stores  in 
New  York  Win  Public  Notice 
<<TVyrALE  AND  FEMALE,"  Cecil  S.  De 
Millc's  picture  version  of  Sir  J.  M. 
Barrie's  stage  play,  "The  Admirable  Crich- 
ton,"  the  first  of  the  works  of  Barrie  to  be 
produced  as  a  motion  picture  feature,  has 
attracted  a  great  deal  of  advance  attention 
in  the  New  York  theatrical  circles.  It  has 
already  been  presented  in  a  number  of 
first-run  cities  outside  of  New  York,  and 
the  reception  accorded  it  in  those  cities  has 
served  still  further  to  whet  the  appetite  of 
New  Yorkers  for  this  new  effort  of  De 
Mille. 

It  is  to  the  Exploitation  Department  of 
the  Famous  Players-Lasky  Corporation, 
that  much  of  the  credit  for  the  big  success 
scored,  both  in  New  York  and  other  cities, 
is  due. 


.\uthor  of  Story  Help.s  Benjamin  B. 
Hampton,  Producer,  in  Selecting 
Cast  to  Portray  Characters 

<<'yHE  SAGEBRUSHER,"  Benjamin  B. 

Hampton's  powerful  picturization 
of  Emerson  Hough's  novel,  and  the  second 
in  his  series  of  Great  Authors'  productions 
for  W.  W.  Hodkinson  distribution,  is  an- 
noiniced.  Mr.  Hough,  who  was  in  close 
touch  with  the  producer  throughout  the 
filming  of  the  production,  had  a  hand  in 
the  selection  of  players  chosen  to  enact  the 
principal  roles  entirely  by  virtue  of  their 
fitness  to  portray  the  types  in  the  story. 

The  role  of  "  Sim  Gage,"  is  played  by 
Noah  Beery.  In  wonderful  contrast  to 
Beery's  "  Sim  Gage  "  is  Marguerite  De  La 
Motte  in  the  characterization  of  Mary  War- 
ren, the  delicate,  refined  girl  who  becomes 


Under  the  supervision  of  \\  a\laiKl  H. 
Taylor,  exploitation  representati\ c  at  the 
New  York  Exchange,  Greater  New  York 
was  covered  with  posters  aimouncing  the 
attraction  and  the  dates.  These  poster.-;,  it 
is  reported,  inimbcred  no  less  than  6,000 
and  ranged  in  size  from  24  sheets  down 
to  one  sheets. 

Striking  displays  were  arranged  in  the 
windows  of  four  of  the  leading  drug  etorcs 
in  the  Fortj'-second  Street  District.  The 
posters  show  Gloria  Swanson,  in  the  role 
of  Lady  Mary  Lesenby,  in  the  bath  scene 
which  is  one  of  the  striking  scenes  of  the 
picture.  They  are  being  used  in  connection 
with  the  display  of  perfumes  and  toilet  arti- 
cles. Other  tie-ups  with  numerous  piano 
stores  and  United  Cigar  Stores  throughout 
the  city  were  effected,  appropriate  scenes 
selected  from  the  photoplay  being  utilized 
in  each  case  for  the  store  displajs. 


the  wife  of  Sim,  "the  dirtiest,  laziest  man 
in  Montana."  Roy  Stewart  does  some 
\  ery  artistic  work  in  his  screen  career  with 
the  role  of  Dr.  Barnes,  the  romantic  lead. 

Betty  Brice  is  thoroughly  at  home  with 
the  characterization  of  Annie  Squires, 
worldly  but  golden-hearted  room-mate  of 
Mary  in  the  city  episodes.  The  three  vil- 
lains of  the  pla\'  arc  effectivel\-  portrayed 
by  Gordon  Russell  as  "  Big  Aleck,"  Thomas 
O'Brien  as  "  Dornowald "  and  Edwin 
W'allock  as  "  Friedrich  W'aldhorn."  Arthur 
Morrison,  one  of  the  stars  of  "  Desert 
Gold,"  comes  forth  with  another  charac- 
terization, at  once  gentle,  humorous  and 
powerful,  as  "  Wid  Gardner." 

Edward  Sloman,  director  of  "  The  West-  • 
erners,"  also  held  the  directorial  reins  in 
the  production  of  the  second  Great  Au- 
thors' picture. 


Good  Cast  in '  'TheSagebrusher' ' 


A  tense  moment  from  "  The   Illustrious  Prince  "  a  Robertson-Cole  production  featuring  Sessue 

Hayakawa 

Merchandise  As  Pay  For  Films 


Conditions  Abroad,  Says  Sidney  Gar- 
ret, May  Force  Exporters  to 
Accept  Such  Return 

RETURNING  from  a  several  month's 
trip  in  Europe,  during  which  he  con- 
ferred with  the  principal  film  distributors 
of  England,  and  the  Continent,  Sidney 
Garrett,  president  of  J.  Frank  Brockliss 
Company,  in  an  interview  given  last  week, 
made  the  startling  prediction  that  the  time 
is  not  far  distant  when  exporters  will  he 
forced  to  accept  foreign  merchandise  in  re- 
turn for  American  pictures. 

"  With  the  rates  of  exchange  steadily 
growing  worse,  rather  than  better;  with 
the  gold  value  of  the  money  of  the  new 
countries  of  Europe,  such  as  Czecho- 
slovak, almost  negligible,  and  with  the 
failure  of  the  American  government  to 
bolster  up  the  foreign  money  situation, 
film  producers  and  distributors  in  this 
country  must  be  prepared  to  extend  long 
time  credits  to  the  European  market,"  de- 
clared Mr.  Garrett. 

"  Even  then,  in  some  territories,"  he  con- 
tinued, "it  is  not  at  all  unlikely  that  a 
new  system  of  payment  will  have  to  be 
arranged  —  a  system  whereby  foreign  mer- 
chandise will  1)0  accepted  in  lieu  of  cash. 
This  is  due  to'  the  fact  that  financial  con- 
ditions are  so  unstable  and  chaotic,  that 
the  correspondents  of  American  banks  in 
these  territories,  refuse  to  guarantee  any 
credits  whatever.  The  proposal  to  trade 
merchandise  for  film  was  made  to  me  by 
the  principals  of  some  of  the  largest  film 
organizations  abroad." 

Conditions  in  England  are  bad,  Mr. 
Garrett  stated,  but  are  even  worse  in 
•France.  "  On  the  other  hand,"  he  con- 
tinued, "  new  territories  created  out  of  the 
war,  are  opening  up  to  the  American  dis- 
tributor, but  unfortunately  they  are  also 


more  of  a  liability  than  an  asset,  since 
their  money  has  little  cash  value  at  pres- 
ent. For  instance,  film  sold  to-day  to 
Czecho-Slovak  at  $1  a  foot,  would  actually 
return  to  the  exporter  about  10  cents  a 
foot. 

"After  going  over  the  war-torn  territory 
of  these  countries,  I  am  satisfied  that  it  is 
going  to  be  a  long  time  before  these  con- 
ditions can  be  remedied,"  and  that  it  is  up 
to  us  in  this  country  to  face  this  fact,  and 
adjust  our  affairs  accordingly.  Regard- 
less of  money  rates,  or  anything  else,  con- 
ditions cannot  return  to  normal  until  thea- 
tres are  built  in  which  pictures  can  be 
shown,  and  this  will  not  be  for  a  long 
time  to  come. 

"  In  the  light  of  these  conditions,  no 
time  should  be  lost  by  the  industry  in  this 
country  in  readjusting  its  methods  of 
dealing  with  the  foreign  markets.  Only 
big  pictures  must  be  sent  abroad,  without 
a  serious  loss  to  all  interests  involved,  and 
arrangements  must  be  made  to  adapt  our 
operations  to  the  financial  requirements  of 
our  foreign  customers,  unless  America  is 
to  sacrifice  the  tremendous  advantage 
which  it  now  possesses  in  the  film  market 
of  the  world." 


Tom  Terriss  Is  to  Produce  Only 
Super-Features  for  Vitagraph 

According  to  an  announcement  from  the 
Vitagraph  Company  of  America,  "  Tom 
Terriss,  under  his  new  agreement  with  the 
Vitagraph  is  to  produce  only  super-fea- 
tures and  is  now  at  work  finishing  his  ver- 
sion of  the  celebrated  stage  play,  '  The 
Fortune  Hunter,'  featuring  Earl  Wil- 
liams, which  is  being  made  under  his  own 
personal  supervision  and  direction." 


Motion   Picture  News 

New  Producing  Company,  the  Fay 
Films,  Formed  in  Milwaukee 

The  Fay  Films  Company  has  been  or- 
ganized and  incorporated  at  Milwaukee, 
Wisconsin,  by  Rupert  F.  Fry,  George  W. 
Blackburn  and  H.  E.  Moore,  all  well- 
known  business  men  of  Milwaukee  and 
Chicago.  It  is  planned  to  keep  the  com- 
pany a  close  corporation,  no  stock  being 
offered  for  sale. 

The  plans  for  the  first  year  call  for 
twenty-six  one-reel  comedies,  featuring  a 
supposedly  new  find  in  the  picture  field, 
in  the  person  of  Harry  Gane.  Mr.  Gane 
is  said  to  have  considerable  fame  as  a 
"  Mugger  "  in  vaudeville,  and  his  new  line 
of  endeavor  promises  much  for  the  future, 
according  to  reports. 

Mr.  Frank's.  Mattison,  who  as  "Put- 
nam Hoover "  has  served  the  Bee  Hive 
Film  Exchanges  as  publicity  agent,  joins 
the  new  concern  as  general  manager.  For 
the  present,  productions  are  being  made  in. 
Chicago,  but  Mr.  Fry  intends  to  have  his 
company  permanently  located  on  the  Coast. 

Grossman  Announces  "$1,000,000 
Reward  "  Release  in  December 

"  $1,000,000  Reward,"  the  Grossman  Pic- 
tures, Inc.,  serial  production,  featuring 
Lillian  Walker,  will  be  released  the  first 
week  in  December,  according  to  an  an- 
nouncement by  Harry  Grossman.  It  is 
said  that  a  final  view  of  the  film  just  be- 
fore it  entered  into  its  final  stage  of  pro- 
duction makes  the  Grossman  officials  con- 
fident that  it  will  rank  high  among  episode 
pictures  and  will  be  fully  up  to  the  stand- 
ard of  the  other  splendid  serials  which  Mr. 
Grossman  has  produced. 

Wide  distribution  of  the  serial  is  as- 
sured by  reason  of  the  fact  that  it  has 
already  ibeen  purchased,  according  to  the 
Grossman  report,  by  the  leading  exchanges 
in  many  of  the  more  important  territories 
in  the  country. 

To  Have  Expert  Advice  in  Pro- 
ducing "  The  Return  of  Tarzan  " 

Harry  Revier,  who  is  producing  "  The 
Return  of  Tarzan,"  for  Numa  Pictures  Cor- 
poration, has  engaged  Franklin  B.  Coates  as 
a  member  of  the  company.  It  is  expected 
that  Mr.  Coates  will  supply  valuable  ad- 
vice regarding  jungle  life  and  color  in  the 
production  of  the  picture;  for  he  is  said 
to  have  been  an  explorer  and  jungle-man. 
Mr.  Coates,  it  is  said,  was  also  one  of  four 
men  who  traveled  the  Amazon  from  its 
source  to  its  mouth,  by  way  of  the 
Huaylor  river,  as  a  member  of  the  Cap- 
tain Resley  Expedition  in  1914-13. 

Title    of    Constance  Talmadge's 
Next  Picture  Changed 

The  title  of  "At  the  Barn,"  Constance 
Talmadge's  third  First  National  picture, 
from  the  London  comedy  of  the  same  name 
by  Anthony  Wharton,  has  been  definitelv 
changed  to  "Two  Weeks."  "Two  Weeks" 
will  he  released  on  Tanuan,'  5th.  It  is 
directed  by  Sidney  A.  Franklin.  Miss  Tal- 
madge  is  surrounded  by  a  cast  of  unusual 
excellence,  including  Conway  Tearle,  Re.c- 
inald  Mason,  George  Fawcett  and  Templer 
Saxe. 


4301 

' '  Harvest  Time  for  Exhibitors' ' 


) e  c  e  m  b  e  r    /j,  ip/p 

'  The  Inferior  Sex  "  Gets  Extensive 
Publicity  and  Advertising 

It  is  rcpuricd  by  ihc  Louis  B.  Mayer 
uductions  that  more  than  50,000  inches 

publicity,   aside    from   the  enormous 
lount  of  paid  advertisings  space  has  been 

over  in  the  interest  of  Mildred  Harris 
aplin's  first  picture  under  the  Louis  15. 
,yir  banner.  This  picture,  "The  In- 
lor  Sex,"  is  soun  to  be  released  as  a 
irst  National  attraction.  ' 
The  greater  pan  of  the  editorial  cx- 
.itation  was  through  the  medium  of 
iropolitan  dailies,  including  some  of  the 
ujest  papers  in  the  country.  Fan  maga- 
is  and  rotogravures  in  Sunday  supple- 
kiits  came  next. 

This  space  is  invaluable  to  exhibitors 
.1  has  placed  Mildred  Harris  Chaplin 
■  1  "The  Inferior  Sex"  squarely  in  the 

clight.  Reports  from  American  centers, 
an  the  Antipodes,  the  Orient  and  Europe 
iiw  Mrs.  Chaplin  is  enjoying  great  favor 

h  film  fans. 

Mae  Murray's  Vehicle,  "The  A.  B. 

IC.  of  Love,"  Issued  Dec.  14 
Follow  ing  the  success  of  "Twin  Pawns," 
Mae  Murray's  last  starring  vehicle,  Pathe 
niiounces  December  14th  as  the  releasing 
,e  of  her  next  feature,  "The  A.  B.  C.  of 
\e,"  written  and  produced  by  Leoncc 
rret. 

Reports  from  the  Pathe  ofiices  are  that 
I'The  A.  B.  C.  of  Love  "  is  expected  to  be 
jthe  greatest  success  Miss  Murray  has  had 
to  date.  It  is  described  as  a  dramatic  ro- 
mance, and  it  said  to  give  the  star  an  un- 
usual opportunity  to  display  her  comedy 
talents  in  a  unique  manner. 

Miss  Murray  has  been  surrounded  by  a 
strong  supporting  cast.  H.  E.  Herbert 
plays  opposite  Miss  Murray.  Dorothy 
Green,  the  vampire  of  a  great  many  pro- 
ductions, is  seen  as  the  stage  siren,  and 
/vrthur  Donaldson,  who  had  the  title  role 
in  the  original  "Prince  of  Pilsen"  com- 
pany, has  an  important  part. 


A.  Rosson  Will  Direct  for  Mayer 

Arthur  H.  Rosson  has  become  a  director 
with  the  Louis  B.  Mayer  studios.  Rosson 
will  direct  Mildred  Harris  Chaplin's  sec- 
ond First  National  attraction. 


Mabel  Normand,  who  lias  renewed  her  con- 
tract with  Goldwyn. 


Elnicr  Pearson  of   I'athe  Finds  on 
Trip  That  Showmen  Are  Coining 
Money;  Capacity  House  Rules 

WrrH  the  pockets  of  every  farmer, 
merchant  and  tradesman  in  the 
South  and  Southwest  literally  bulging  with 
money,  and  every  bank  almost  begging 
their  patrons  to  borrow  from  them,  these 
sections  of  the  country  have  gone  amuse- 
ment mad. 

This  is  the  report  brought  back  by  Elmer 
R.  Pearson,  Feature  Sales  Manager  of 
Pathe  Exchange,  Inc.,  who  has  just  re- 
turned from  a  four-weeks'  trip,  which 
brought  him  to  Washington,  Pittsburg, 
Cincinnati,  Indianapolis,  St.  Louis,  Kansas 
City,  Little  Rock,  Oklahoma  City,  Dallas, 
New  Orleans  and  Atlanta. 

Not  in  his  many  years'  experience  in  the 
sales  department  of  several  motion  picture 
organizations  has  Mr.  Pearson  found  con- 
ditions so  generally  roseate  for  exhibitors 
of  screen  dramas.  The  same  story  is  to 
)e  f<  iind  in  \irtually  very  city  visited  by 
him. 

Particularly  in  the  South,  and  the  South- 
west, are  exhibitors  enjoying  an  iniprcce- 
dented  era  of  prosperity. 

Mr.  Pearson  returned  with  optimistic  re- 
ports regarding  the  situation,  so  far  as 
Pathe  is  concerned.  The  rapidity  of  the 
growth  of  the  Pathe  feature  department 
has  been  keenly  noted  wherever  Mr.  Pear- 
son visited,  and  he  was  highly  compli- 
mented liy  prominent  exhibitors  on  the 
type  of  the  product  being  issued  by  Pathe. 

"The  Gay  Old  Dog,"  Hobart  Henley's 
picture,  he  asserted,  is  being  acclaimed  one 
of  the  most  satisfying  productions  of  the 
year. 

"  Probal)ly  the  strangest  thing  I  noticed 
on  my  trip,"  said  Mr.  Pearson,  "  was  the 
eagerness  which  the  people  of  the  South- 

Pre-Release  of 

"  The  Lone  Wolf's  Daughter  ",  Pro- 
duced by  J.  Parker  Read,  Jr., 
Ready  for  Pre-Release 

IT  IS  said  that  J.  Parker  Read,  Jr.,  has 
produced  an  even  bigger  picture  than 
his  popular  first  Louise  Glaum  special, 
"  Sahara,"  in  "  The  Lone  Wolf's  Daugh- 
ter," by  Louis  Joseph  Vance,  received  this 
week  from  the  Coast  by  the  Hodkinson 
Corporation  and  announced  for  pre-release 
showings  in  early  December  in  the  larger 
cities. 

"The  Lone  Wolf's  Daughter"  was  made 
under  the  superx  ision  of  Mr.  Read  himself 
at  the  Thomas  H.  Ince  studios  in  Los  .'\n- 
gcles.  The  scene  of  the  slory  is  laid  in 
London  with  a  panorama  of  colorincs  rang- 
ing from  the  magnificence  of  Buckingham 
Palace  to  the  myster'ous  depths  of  the  col- 
orful Limehonsc  d-strict.  Louis  Toseph 
Vance  personally  built  the  scenario  for 
Producer  Read  and  both  e;'itrd  and  titled 
"The  Lone  Wolf's  Daughter,"  being  still 
in  California  after  the  completion  of  this 
work. 

According  to  reports.  Afiss  Glaum  in 
"The  Lone  Wolf's  Daughter"  had  thirty- 
odd  changes  of  gowns,  wraps  and  cos- 
tumes; and  it  is  expected  that  the  picture 


west  express  for  any  nioiiun  picture  that 
has  a  Western  flavor.  They  like  anything 
that  has  a  gun  or  gunplay  in  it. 

"  Exhibitors  in  Oklahoma  and  other 
Southwestern  States  arc  not  keeping  up 
with  the  times  so  far  as  raising  the  admis- 
sions to  their  theatres.  Though  their  pat- 
rons are  all  rich,  almost  beyond  belief,  most 
exhibitors  in  the  section  continue  to  charge 
only  ten  and  fifteen  cents  admission.  In 
several  rare  instances  I  find  showmen  who 
have  the  temerity  to  ask  twenty  cents. 

"  The  exhibitor  apparently  is  ignoring 
the  wealth  of  his  clients.  He  is  not  keep- 
ing pace  with  the  times.  They  buy  the  best 
of  pictures,  but  in  spite  of  that  continue  to 
charge  the  same  admissions  they  were  get- 
ting before  the  war. 

"  The  box-office  receipts  of  the  leading 
theatres  in  the  towns  I  visited  are  amazing. 
Good  show^men  are  figuratively  cleaning  up. 
I  visited  one  manager  in  the  Central  West, 
who  declared  that  any  week  in  which  less 
than  $U),()()0  passed  through  his  box-ofiice, 
was  a  decidedly  pooi'  week.  Some  weeks 
his  business  touched  the  $L%000  mark.  It 
isn't  so  long  ago  that  the  biggest  seven- 
day  business  in  one  of  New  York's  largest 
film  palaces  was  not  more  than  $21,000. 

"  The  attendance  at  most  theatres  is  lim- 
ited only  by  their  capacity.  Such  a  condi- 
tion has  never  before  existed  in  the  amuse- 
ment field.  The  exhibitor  who  is  taking 
the  fullest  advantage  of  his  opportunities 
to-day  is  becoming  wealthy.  The  oil  in- 
dustry has  nothing  on  the  motion  picture 
exhibiting  field  in  some  territories. 

"  The  Harold  Lloyd  comedies  are  going 
over  with  a  wallop.  Nearly  everyone  of 
the  most  prominent  exhibitors  I  met  on  the 
road  were  firm  in  their  opinion  that  the 
new  series  of  $100,000  two-reel  comedies 
were  in  a  class  by  themselves." 


Read's  Special 

besides  all  of  its  dramatic  power  and  ap- 
peal will  set  certain  fashion  standards  for 
women  throughout  the  country.  It  will  be 
good  news  to  many  screen  fans  to  know 
that  Edwin  Stevens,  the  sardonic,  crafty 
"  Baron  Alexis  "  in  "  Sahara  "  is  the  vil- 
lain of  this  second  Louise  Glaum  produc- 
tion. "The  Lone  Wolf  "  is  played  by  Ber- 
tram Grassby,  prominent  for  his  many 
noteworthy  characterizations.  Thomas 
Holding  also  has  a  part  worthy  of  his  tal- 
ents. 

Following  its  customarj'  policy,  the  Hod- 
kinson organization  is  ready  to  grant 
periods  of  extra  protection  to  big  pre-re- 
lease accounts,  giving  them  exclusive  and 
iinduplicated  showings  for  long  periods  in 
keeping  with  the  high  rentals  asked  for  this 
production. 


I'rominent  in  the  siip' orting  cast  of  Willard 
King  I^radley's  "  Empty  .Arms,"  the  initial  Lester, 
Park-Edward  Whiteside  production,  starring  Gail 
Kane  and  featuring  Thurston  Hall,  is  Beverly 
Rruce,  the  well-known  dramatic  stock  star. 

\  nerview  of  the  first  three  Mercury  Comedies 
will  be  h  Id  in  the  New  York  offices  of  the  Bulls- 
Eve  Film  Corp.  December  first  according  to 
M.  L.  Cohen  of  the  Bulls-Eye  Film  Cor1>.  The 
Mercury  com  dies  are  two-reel  "  situation  " 
comedies,  featuring  Milbtirn  Moranti,  formerly 
leading  mm  with  Gale  Henry. 


4302 


Motion   Picture  N 


L'  VJ  S 


'Tis  Director's  Day  SaysNeilan 


Now  in  Position  to  Command  Proper 
Recognition  ;  "  Cut  and  Dried  " 
Type  of  Film,  Out  of  Date 

THE  day  of  the  director,  according  to 
Alarshall  Neilan,  who  recently  formed 
his  own  independent  producing  organiza- 
tion, has  arrived.  Time  was  when  the  di- 
rector was  receiving  less  credit  and  mone- 
tary returns  for  his  work  than  the  leading 
man  who  appeared  opposite  the  star.  It 
was  for  this  reasdn  that  Mr.  Neilan,  years 
ago,  deserted  the  ranks  of  the  director  and 
rcltirncd  to  acting  l)ef<)re  the  camera  oppo- 
site such  stars  as  Mary  Pickford,  Blanche 
Sweet,  Marguerite  Clark  and  others, 
hiding  his  time  until  the  director's  oppor- 
tunities began  to  become  evident. 

"When  the  work  of  the  director  began 
to  be  recognized,"  said  Mr.  Neilan,  "  vari- 
ous p!a>  ers  entered  this  branch  of  the  busi- 
ness. My  ambitions  were  always  in  this 
direction  and  I  again  took  up  the  v.ork, 
feeling  confident  that  the  time  must  come 
when  the  man  at  the  helm  of  the  producing 
troupe  would  come  into  his  own. 

"  To-day  the  director  is  in  a  position  to 
demand  proper  recognition.  His  name  has 
become  a  big  factor  in  the  sale  of  his 
goods,  which  is  entirely  as  it  should  be.  In 
many  cases  the  limitations  which  have  been 
placed  upon  his  work  in  the  past  arc  eradi- 
cated. True,  there  are  still  many  instances 
Avhere  the  director  is  handicapped  w'th  an- 
cient stipulations,  but  producers  are  rap- 
idly licginning  to  realize  that  if  a  man  is 
competent  atid  is  placed  in  charge  of  cer- 
tain work,  he  must  be  allowed  to  obtain  re- 


sults without  outside  instructions  and  in- 
terference. If  he  is  not  competent,  he 
should  not  be  entrusted  with  this  important 
w  ork. 

"  The  really  big  successes  in  motion  pic- 
tures are  not  those  that  have  been  ground 
out  like  clock-work  hut  those  that  have 
been  produced  with  ample  time,  concentra- 
tion and  facilities. 

"yV  time-worn  phrase  in  this  industry  is 
'  fewer  and  belter  pictures.'  At  last  pro- 
ducers are  really  beginning  lo  realize  (he 
real  meaning  of  this,  i.el  us  have  more 
prcducing  companies  wilh  less  work  lo  do 
if  necessary,  but  let  each  producer  realize 
that  the  really  big  money-maker  camiot  be 
ground  out  and  that  he  individually  must 
work  in  accordance  with  the  new  order  "f 
things.  There  is,  and  perhaps  always  will 
lie,  a  certain  type  of  producer  who  must 
'  grind  them  out '  for  the  '  masses.'  But 
those  truly  high-class  producing  organiza- 
tions who  advertise  '  triumphs  of  the 
cinema,'  must  get  away  from  the  cut-and- 
dried  producing  rules  or  they  will  soon  find 
they  are  not  running  out  such  'tritunphs ' 
after  all. 

"  In  the  formation  of  Marshall  Neilan 
Productions,  I  realize  ihe  ambition  of 
years.  No  production  will  be  released  un- 
der my  name  unless  my  organization,  com- 
prising the  foremost  experts  in  the  indus- 
try, and  myself  feel  that  it  is  a  credit  to 
our  standards.  This  is  another  phase  that 
has  often  been  slated,  a  bromide  f)f  the  in- 
dustry, but  for  once  it  will  be  backed  by 
fact." 


Prison  Conditions  Visualized 


MacManus  Production  Said  to  Truly 
Reveal  Inner  Conditions  as 
Seen  by  "  Tom  "  Osborne 
■pDWARD  A.  MacMANUS  has  com- 
pleted  his  second  production,  which 
promises  a  more  startling  innovation  in 
the  way  of  new  photo-play  art.  It  is  even 
a  radical  departure  in  both  production  and 
direction  of  the  methods  employed  to 
obtain  realism  in  "  The  Lost  Battalion," 
where  all  of  the  characters  were  developed 
sympathetically  but  without  sentimentality. 
His  new  production  is  a  massive  one,  built 
on  a  romantic  and  intensely  dramatic 
story  of  prison  life  and  conditions,  founded 
on  the  vivid  experiences  of  Thomas  Mott 
Osiborne,  who  became  a  voluntary  prisoner 
to  learn  first  hand  the  horrors  of  prisons 
under  the  "  old  system "  of  management. 

Few  productions  for  the  screen  have 
been  made  that  entailed  the  supervision 
and  labor  as  well  as  the  number  of  people 
employed  almost  constantly,  or  the  num- 
ber of  photographic  "  shots "  necessan,- 
than  this  McManus  production  has. 

Under  the  general  supervision  and  di- 
rection of  Sidney  Olcott,  sixty-two  sets 
were  necessary  for  interior  scenes  alone, 
and  there  was  made  no  less  than  an  ex- 
cess of  one  hundred  dissolving  scenes  and 
five  hundred  stills,  an  unprecedented  num- 
ber to  attain  the  necessary  MacManus 
ideal  of  realism  and  which  seems  to  mark 
the  limit  of  up-to-date  achievement  in 
moving  picture  production. 


The  children  of  the  rich  and  the  chil- 
dren of  the  poor  in  their  natural  environ- 
ment ever  have  an  appeal  to  the  dramatic 
instinct,  and  when  it  is  considered  that 
Mr.  MacManus  has  visualized  what  Mr. 
Osborne  saw  in  prison,  the  sons  of  the  rich 
and  poor  paying  the  penalty  of  early  folly 
side  by  side  on  the  stone  heap,  tracing 
their  careers  almost  from  the  tenement, 
and  mansion,  to  the  house  of  correction 
and  the  penitentiary  with  the  romance  and 
love  that  follows  them  behind  the  bars, 
he  has  something  to  interest,  not  a  mere 
number,  but  all  the  people. 

Thirty-five  hundred  people  were  cm- 
plo\ed  in  the  visualization  of  this  great 
drama,  with  50  screen  artists  playing  parts. 

.In  addition  there  was  a  number  of  for- 
mer inmates  of  prisons  who  had  endured 
and  survived  such  cruelties  of  the  "  old 
system "  as  the  head  cage,  the  ball  and 
chain,  whippings,  strait  jacket,  and  long 
periods  of  incarceration  in  dark  cells,  and 
who  were  not  averse  to  re-enact  some  of 
the  bitter  experiences  thej'  went  through 
while  under  punishment. 


Harrison  Ford,  who  came  East  to  play  opposite 
Marguerite  Clark  in  her  new  Paramount-.^rtcraft 
picture,  "  Easy  to  Get."  has  returned  to  California 
where  he  will  resume  work  at  the  Lasky  studio. 


I'rof.  Charles       Herm,  who  will  furnish  a 
of  i)icturcs  on  cintma  biology  for  the 
Xew  .Screen  Magazine 

Three  New  Pictures  Added  to  the. 
Famous  Directors'  Series 

Director  Dallas  M.  Fitzgerald  and  Jol 
Glavey,  scenario  writer  of  Hallmark 
tures  Corporation,  arc  completing  the 
ting,  titling  and  editing  of  Director  Fit 
gerald's  first  production  for  '  the  Fame 
Directors  Series,  distributed  by  Hallmar 
The  title  of  this  production  has  not 
been  announced.    Anna  Lehr,  Marie  Sho 
well  and  Edmund  Brcese  have  the  pri^ 
cipal  roles. 

"  High  Speed,"  another  of  the  Famo^ 
Directors  Series,  is  now  in  the  cuttir 
room.    Charles  Miller,  the  director, 
pects  to  have  it  ready  for  a  private  sho< 
ing  within  the  next  two  weeks.  Edward 
Earle  and  Gladys  Hulette  have  the  prin- 
cipal roles. 

"  The  Veiled  Marriage,"  Keanan  Buel's 
first  production  for  the  Famous  Director; 
Series,  has  been  titled  and  edited  and  i- 
announced  for  release  on  this  series  in 
January.  Anna  Lehr  and  Ralph  Kellard 
have  the  principal  roles. 


Benny  Leonard  Is  Seeking  Good- 
Looking  Young  Lady  for  Star 

Benny  Leonard,  Frank  G.  Hall,  Sidney 
Ascher  and  Joseph  A.  Jacobs,  are  lookin- 
for  a  good  looking  young  lady  wh' 
is  willing  to  follow  Benny  through 
15  episodes  of  love-making  and  thrills. 
Benny  returned  this  week  from  his 
fight  with  Johnny  Duffy  in  Tulsa, 
Okla.,  and  came  directh'  from  the  Pennsyl- 
vania station  to  the  offices  of  Frank  G. 
Hall  to  inquire  whether  Mr.  Hall  had 
chosen  his  leading  woman  for  the  serial 
in  which  he  is  to  star.  Mr.  Hall  said  he 
hadn't,  and  so  the  search  goes  on. 


Yukio  Aoyama,  Japanese  actor  and  writer,  has 
been  engaged  by  Ruth  Roland  for  an  important 
part  in  her  forth-coming  Pathe  serial,  "  The  Ad- 
ventures of  Ruth,"  which  will  be  released  on 
December  28th. 


Lifeograph  Co.  Puts  "  The  Golden 
Trail  "  on  the  Silver  Screen 

"  The  Golden  Trail,"  an  Alaskan  stor> 
from  the  pen  of  Lewis  H.  Moomaw,  has 
just  been  filmed  by  the  American  Lifeo- 
graph Company  of  Portland,  Oregon,  un- 
der the  directorship  of  Mr.  Moomaw  and 
Jean  Hersholt.  The  scenario  was  \vritten 
by  Elizabeth  Mahoney;  the  photography 
accomplished  by  Clj-de  Cooke. 


4303 


Does  Al  Cliristie  know  how  to  "  pick  'em  nice?  "     Well  we  can  truthfully    say  h?  cloes  judging     from  the  above.     And  he  also  knows  a  lot  about 
costumes,  although  we  do  not  believe  he  ever  was  in  that  business.     These    beauties  are  appearing  in  his  latest  comedies.  ,  J] 


Outdoor  Sport   Films   to   be  the 
Product  of  New  Concern 

"The  Cinema  Classics"  was  recently  char- 
tered under  the  laws  of  the  State  of  New 
York  for  the  purpose  of  producing  and 
distributing  educational  films  (short  sub- 
jects). The  company  is  well  prepared  to 
carry  out  its  program,  having  a  capitaliza- 
tion of  $100,000  fully  paid  and  non-assess- 
able. 

The  staff  of  the  Cinema  Classics  is  com- 
posed of  two  officers  recently  returned 
from  France  and  M.  T..  Fulton  who  for  the 
past  eight  years  has  been  engaged  in  every 
branch  of  the  industry.  Captain  H.  C.  K. 
Mattison,  recently  discharged,  will  imme- 
diately take  up  his  duties  as  president  of 
the  corporation,  and  Lieut.  Joel  F.  Seedoff 
will  be  the  vice-president  and  treasurer 
of  the  same.  M.  L.  Fulton  as  secretary 
will  be  in  charge  of  the  scenario  art  and 
music  departments. 

The  program  of  the  corporation  includes 
the  production  of  a  series  of  out-door 
sport  pictures,  the  first  of  which  "Golf"  is 
now  ready  for  release. 


Completing  National  Subject 


"  The  Kentucky  Colonel  "  Will  Soon 
be  Finished ;  Players  of  Note 
go  With  Company 

WITH  the  completion  of  Harold  Mc- 
Grath's  novel,  "Hearts  and  Masks," 
starring  pretty  Elinor  Field,  the  National 
Film  Corporation  has  anncunced  the  start 
of  another  feature,  this  time  a  story  with  a 
southern  setting,  called  "  The  Kentucky 
Colonel." 

This  story  was  created  by  one  of  the 
most  famous  authors  of  the  day,  and  is  a 
careful  study  of  the  south  and  its  charm. 
Complete  details  of  the  production,  as  to 
cast,  direction  and  other  bits  have  not  yet 
reached  the  east  from  Los  Angeles.  How- 
ever, Toe  Brandt,  general  representative  of 
the  National,  is  confident  that  it  will  main- 
tain the  standard  set  in  the  two  most 
recent  releases  of  the  company,  which  are 
"  Hearts  and  Masks  "  and  "  The  Confes- 
sion," a  drama  featuring  that  finished 
actor,  Henn,^  Walthall. 


The  "Kentucky  Colonel"  will  be  finished 
in  several  weeks. 

The  National  players  are  being  continu- 
ally augmented  with  film  folk  who  have 
won  reputations  for  photoplay  work.  The 
present  company  is  now  headed  by  Elinor 
Field,  Francis  McDonald,  Lloyd  Bacon, 
who  is  a  son  of  Frank  Bacon,  star  in  the 
phenomenal  Broadway  legitimate  hit, 
"Lightnin'." 

Joe  Brandt,  general  representative  of  the 
company,  whose  office  is  at  1600  Broadway, 
is  highly  gratified  at  the  manner  in  which 
the  productions  of  the  National  have  been 
received.  Although  comparatively  young 
in  point  of  j'cars.  National  is  rounding 
out  into  one  of  the  main  producing  com- 
panies in  the  vicinity  of  Los  Angeles. 

I.  Bernstein,  producing  manager,  is  one 
of  the  most  experienced  men  in  the  busi- 
ness, and  those  of  the  trade  familiar  with 
his  ability-,  expect  even  greater  things 
from  the  National  studios. 


Blanche  Sweet  in  "Fighting  Cressy" 
to  be  Seen  January  16 

"Figliting  Cressy,"  second  of  Blanche 
Sweet's  series  of  big  special  productions 
for  Jesse  D.  Hampton,  which  started  a  suc- 
cessful run  at  the  Broadway  Theatre,  Mon- 
day, November  22,  will  be  released  on  Jan- 
uary- 16th.  This  date  was  set  during  the 
last  week  by  Pathe  Exchange,  Inc. 

"Fighting  Cressy,"  which  was  adapted 
for  the  screen  from  Bret  Harte's  classic 
of  the  West,  "Cressy,"  follows  ".\  Woman 
of  Pleasure,"  in  the  list  of  Blanche  Sweet 
pictures  distributed  by  Pathe.  This  epic 
of  the  West  will  only  have  to  repeat  the 
performance  of  "A  W^oman  of  Pleasure" 
to  be  established  aS  one  of  the  biggest 
features  of  the  season.  ' 


Henley  Will  Visit  Exhibitors 


.■\fter  spending  three  days  in  personal  appear- 
ances at  Boston,  where  she  also  co-operated  with 
iJie  Red  Cross  Drive  in  that  city.  June  Elvidge 
proceeded  to  Cleveland.  Here  agiin  her  personal 
appearances  coincided  with  the  showing  at  the 
Loew  theatres  of  "  The  Poison  Pen,"  her  recent 
release  through  World  Film  Corporation. 


Producer    Will    Ascertain  Through 
Leading  Exhibitors  the  Type  of 
Film  the  Public  Wants 

HOBART  HENLEY,  the  produceaj 
who  created  "  The  Gay  Old  Dog " 
for  Pathe  distribution  and  is  now  putting 
the  finishing  touches  on  "  Skin  Deep,"  his 
second  attraction,  is  planning  to  go  direct 
to  the  leading  exhibitors  of  the  country  to 
obtain  their  views  of  the  type  of  motion 
picture  most  popular  at  this  time.  When 
the  cutting  and  assembling  of  "  Skin 
Deep "  has  been  completed,  it  is  the  in- 
tention of  Mr.  Henley  to  visit  about  six- 
teen key  cities,  and  to  confer  with  the  fore- 
most exhibitors  in  each  territory-. 

In  the  past,  producers  have  claimed  they 
held  their  fingers  directly  on  the  pulse  of 
the  public,  and  made  productions  accord- 
ing to  the  trend  of  the  amusement  lovers' 
views,  but  Mr.  Henley,  says  the  Pathe  re- 


port, will  be  the  real  pioneer  of  the  move- 
ment. No  one  is  better  fitted  to  judge 
what  the  public  desires  than  the  men  who 
are  fulfilling  the  wishes  of  their  patrons. 
Henley  wants  to  know  particularly  just 
how  his  public  feels  regarding  the  type  of 
his  productions. 

Before  leaving,  Mr.  Henley  will  make 
all  preparations  for  the  filming  of  his  third 
Pathe  attraction.  Therefore,  he  will  lose 
no  time  putting  it  into  work  immediately 
upon  his  return.  "  The  Gay  Old  Dog " 
continues  to  roll  up  a  wonderful  booking 
record.  Everywhere  the  production  is 
meeting  with  great  success,  and  a  most 
noteworthy  fact  in  connection  with  the  pic- 
ture is  the  long  runs  it  is  being  accorded. 


"  The  Fireman,"  is  announced  by  Frank  G.  Hall, 
president  of  Hallmark  Pictures  Corporation,  as  the 
second  release,  scheduled  for  November  i6th,  of 
the  new  edition  de  luxe,  of  the  Chaplin  comedies. 


4304 


Motion   Picture  News 


the  light  weight  champion 


Elsie  Janis  Triumphs  on  Screen 


Her  First  Selznick  Picture  "A  Regu- 
lar   Girl"    Sets    Records  on 
Broadway  and  Elsewhere 

THE  S.  R.  O.  sign  has  been  working 
overtime  at  D.  S.  Moss's  Broadway 
Theatre  since  the  doors  were  first  opened 
for  an  indefinite  run  of  Elsie  Janis'  first 
Selznick  Picture,  "A  Regular  Girl." 

Preceded  and  trailed  by  exploitation  and 
publicity  that  has  set  a  standard  for  power, 
"A  Regular  Girl"  has  literally  captured 
Father  Knickerbocker  in  one  of.  the  most 
auspicious  and  successful  engagements  that 
Broadway  has  known. 

On  the  end  of  the  first  week's  presenta- 
tion, the  management  of  the  Broadway 
Theatre  reported  that  all  previous  box- 
otfice  records  had  been  shattered,  with  re- 
ceipts totalling  the  highest  of  any  previous 
week  in  the  history  of  the  Broadway. 

With  the  start  of  the  second  week  on 
Monday,  the  ticket-seekers  continued  to 
form  a  line  which  extended  for  three  blocks 
down  Broadway  and  it  seemed  as  though 
all  New  York  was  eager  to  pay  homage  to 
.\merica's    beloved    comedienne    and  the 


heroine  of  the  A.  E.  F.  in  France. 

Myron  -Selznick,  President  of  Selznick 
lectures  Corporation,  points  to  the  suc- 
cess of  "A  Regular  Girl "  as  the  surest 
proof  of  what  showmanship  means  in  the 
making  of  motion  pictures.  It  will  be  re- 
membered that  Myron  Selznick  outbid  all 
other  companies  for  the  services  of  Miss 
Janis  following  her  return  from  overseas 
service  and  the  determ'ned  manner  in 
which  "A  Regular  Girl  "  is  ensnaring  Man- 
hattan and  all  other  cities  is  conclusive 
evidence  of  the  value  of  timeliness  and 
quality  in  picture  production. 

So  consistent  and  persistent  has  been  the 
response  at  the  Broadway  Theatre  that 
extra  performances  have  been  arranged. 
Special  children's  performances  and  a 
benefit  presentation  for  returned  soldiers 
and  sailors  will  be  held  every  Saturday 
morning  during  the  indefinite  run. 

Charles  R.  Rogers,  Director  of  Sales 
for  Select,  continues  to  report  heavy  book- 
ings on  "A  Regular  Girl"  Repeat  l)Ook- 
ings  from  showmen  who  have  already  pre- 
sented the  picture  are  reported  by  man\- 
Select  branches. 


Marshall   Neilan  Moves  to  New 
Studio  in  Los  Angeles 

Marshall  Xeilan  has  moved  his  organi- 
zation from  the  Louis  Weber  Studio  and 
has  established  his  new  producing  head- 
quarters at  1723  Allesandro  street,  Los 
Angeles,  opposite  the  Mack  Sennett 
comedy  factory.  Mr.  Neilan's  lease  on  the 
Weber  studio  expired  last  week  at  which 
time  he  finished  the  interiors  for  his 
initial  independent  production. 

Accompanied  by  Marjorie  Daw,  Lewis 
Stone,  Jane  Novak,  J.  Barney  Sherry  and 
other  members  of  his  cast  and  producing 
stag,  Mr.  Neilan  left  Los  Angeles  late  last 
week  for  Bear  Valley  in  the  northern  part 
of  the  state.  After  completing  a  number 
of  exteriors  there  the  company  will  go  to 
Canada  where  the  film  will  be  finished. 

Plans  are  now  rapidly  progressing  for 
ihe  building  of  Mr.  Neilan's  own  studio 
in  Hollj^vood,  and  it  is  expected  that 
actual  work  will  be  started  on  the  con- 
struction in  the  near  future. 


Wm.  DeMille  Assigned  New  Job 


He  \\\\\  Direct  a  Series  of  Special 
Productions  for  F.  P.-Lasky ;  The 
First  to  be  "The  Prince  Chap" 

Al.TKOUGH  William  C.  DeMUle  will 
follow  the  same  general  lines  in  the 
organization  of  his  staff  as  his  lirother, 
Cecil  B.  DeMille,  the  productions  of  \Ki\- 
liam  C.  DeMille  will  be  of  a  very  difi^erent 
type  from  those  with  which  the  brother's 
name  has  been  associated.  Comedy  with 
a  strong  hint  of  pathos  is  V\'illiam  C.  De- 
Mille's  field,  both  by  preference  and  train- 


Entire   Stanley    Circuit   Latest  to 
Book  Lloyd's  Two-Reelers 

Following  a  statement  that  the  entire 
Metropolitan  circuit  of  Marcus  Loew  would 
play  the  new  series  of  $100,000  two-reel 
Harold  Lloyd  comedies,  Pathe  announces 
that  the  Stanlej-  circuit  has  also  booked 
the  first  six  of  the  features,  starting  with 
"Bumping  into  Broadwa}  ."  Sixteen  Stan- 
ley theatres  in  Philadelphia,  three  in  Cam- 
den, N.  J.,  and  two  in  Atlantic  City,  have 
been  signed  up  for  the  initial  multiple  reel 
series  starring  Lloyd. 

In  Chicago,  the  Lloyd  comedies  have  been 
booked  over  the  Lubliner  and  Trinz,  and 
the  Ascher  Brothers  circuits,  and  by  the 
Riviera  Theatre,  one  of  Chicago's  finest 
motion-picture  palaces.  In  Los  Angeles, 
Samuel  L.  Rothapfel,  who  established  New 
York's  three  big  motion-picture  theatres 
among  the  most  artistic  in  the  country,  is 
playing  Llo\  d  comedies  with  great  success. 


ing,  and  it  will  be  to  this  style  of  photo- 
play that  he  will  devote  his  efforts. 

He  joined  the  Famous  Players-Lasky 
forces  five  years  ago  in  the  capacity  of 
scenario  editor.  This  in  turn  led  him  to 
directing,  although  he  has  continued  to  de- 
mote a  portion  of  his  time  to  writing  for 
both  the  stage  and  the  screen.  During  his 
fi\  e  years  of  screen  work,  \^'illiam  C.  De- 
Mille has  directed  a  total  of  eighteen  pro- 
ductions which  ha\e  1)een  uniformly  suc- 
cessful. His  most  recent  efforts  have 
been  dexoted  to  two  starring  vehicles  for 
Robert  Warwick,  "  The  Tree  of  Knowl- 
edge "  and  "  Jack  Straw." 

Although  no  definite  schedule  beyond 
the  production  of  "The  Prince  Chap  "  has 
been  drawn  up  for  him,  Mr.  DeMille  has 
several  famous  plays  in  mind  which  the 
Famous  Players-Lasky  Corporation  is  plan- 
ning to  purchase  for  production  as  \\  illiam 
C.  DeMille  specials. 


Jesse  L.   Lasky,  Well  Again,  Is 
Back  at  Desk  in  Hollywood 

After  an  absence  of  several  weeks  from 
his  activities,  owing  to  illness,  Jesse  L. 
Lasky,  first  vice-president  of  the  Famous 
Players-Lasky  Corporation,  is  entirely  re- 
covered and  is  back  at  his  desk  at  the 
Lasky  studio. 

Mr.  Lasky  was  particularh'  elated  that 
he  was  able  to  go  to  San  Bernardino 
Sunday  to  meet  Adolph  Zukor,  president 
of  the  corporation,  who  has  just  arrived 
from  New  York  on  his  annual  visit. 


Cast  for  New  Tarzan  Picture 

The  cast  engaged  by  Numa  Pictures 
Corporation  for  their  production  of  "The 
Return  of  Tarzan,"  now  being  filmed  un- 
der the  direction  of  Harry  Revier,  includes 
Gene  Pollar,  in  the  title  role ;  George  Re- 
main, Armond  Cortez,  Franklin  B.  Coates, 
Betty  Turner,  \\'alter  Miller.  Estelle  Tay- 
lor, Donna  Ramirez,  John  Sturgeon  and 
Julius  Stern.  The  company  left  last  Sat- 
urday for  California  where  the  jungle  epi- 
sodes will  be  made.  George  \[.  Merrick  is 
the  supervising  director. 


December   /  j  ,    1 9  i  9 


4M)? 


Three   interesting   poses  1>y    Robert    C.    Bruce   wlio   is   taking   subjects   for   release   by    Kducational  Films. 

during  the  trip. 


T)ic  beautiful  ilog  shown  on  the  right  Hied 


O.  Medina.  Motiograph  Distributor 
for  Cuba,  Visits  New  York 

O.  Mfiiiiia.  a  piiimiiieiit  Havana  business 
man  and  parincr  in  the  tirn:  of  Andrian  & 
Medina,  distributors  of  the  world  famous 
Motiograph  for  the  island  of  Cuba,  is 
visiting  New  York. 

Mr.  Medina  has  been  very  successful 
selling  Motiographs  in  his  country,  dis- 
posing of  30-odd  machines  the  past  year, 
and  is  to  install  one  in  the  new  house  in 
Havana  which  is  to  be  constructed  along 
the  same  lines  as  our  Capitol  Theatre. 

"They  are  becoming  more  popular  every 
day,"  he  said,  "  and  especially  since  they  in- 
stalled a  new  speed  control  on  their  1002-1) 
machines  which  resembles  that  now  being 
used  on  the  De  Luxe  model,  which  has 
proven  such  a  success. 

"V\'e  are  striving  for  perfection  in  our 
machines  and  lieliexe  we  are  very  near  it. 
and  have  a  number  of  'selling  talks'  over 
our  nearest  competitors. 

"Among  the  theatres  of  Havana  now 
using  the  machines  are  the  Rialto,  Margot, 
Tosca,  Oris  Esmeraldi,  Royal  and  Ingla- 
tcrra.*" 

Mr.  Medina  is  \cr>'  enthusiastic  in  his 
accounts  of  the  wonderful  prosperity  which 
Cuba  is  enjoyin.g  and  says  that  thousands 
and  thousands  of  .\mericans  are  making 
their  hofes  there,  especially  during  the 
winter  months. 

this  will  nalin-ally  re\<.ri  to  the 
picture  business  and  mean  the  building  of 
many  new  and  modern  i)ictiirc  houses,"  ht- 
says. 


"  Exhibitor   Now  Sees  Value  of 
Exploitation  Aids  " 

\'.  P.  W  hitaker.  general  sales  representa- 
tive for  Select  Pictures  Corporation,  who 
recently  started  on  a  cross-country  tour 
of  Select's  l)ranch  offices,  reports  business 
conditions  among  the  exhibitors  as  "better 
than  ever."  Mr.  \\'hitaker  further  states 
that  the  exhibitor  is  finally  awakening  to 
the  true  value  of  exploitation  and  adver- 
tising, and  that  he  is  keenly  appreciative 
of  the  efforts  of  the  distributor  to  assist 
him  along  these  lines. 

"The  exhiI)itor  now  realizes  that  if  he 
doesn't  take  ad\antage  of  the  exploitation 
helps  the  distributor  furnishes  with  a  pic- 
ture, that  his  competitor  will,'"  writes  Mr. 
Whitaker.  "Furthermore  the  exhibitor 
knows  that  exploitation  pays  big  dividends 
at  the  box  office  and  this  applies  to  the 
small-town  e.rhibitor  as  well  as  to  the  big 
showman  in  the  larger  city." 


English  Head  Does  Fast  Buying 


Harr}-  W'afd  of  Ward's  Films,  Lon- 
don, Returns  to  Europe  with 
46  Film  Features  Bought 
Since  Nov.  i 

A SERIES  of  sales,  which  National 
Graphic  Sales  Corporation  claims 
will  go  down  as  a  record  for  the  fastest 
buying  of  features  for  the  United  King- 
dom, was  concluded  several  days  ago  at  the 
sailing  of  the  Mauretania,  which  carried 
iiack  to  England  Harry  Ward  of  Ward's 
Films,  Ltd.,  of  London.  Mr.  Ward  arrived 
in  New  York  on  November  1,  and  had  no 
more  than  set  foot  on  our  shores  when 
he  got  busy  looking  at  features.  Before 
the  first  day  was  over  he  had  six  in  hand 
it  is  reported,  and  he  added  to  the  collec- 
tion until  he  had  acquired  46  features  with 
options  on  others  which  are  in  production. 
.\s  fast  as  the  decisions  were  made,  Mr. 
Ward  wrote  his  check  for  the  full  amount 
of  the  purchase,  and  the  entire  lot  ran  close 
the  quarter  million  mark,  according  to  re- 
ports. This  may  be  considered  the  biggest 
and  fastest  cash  buy  of  motion  pictures 


ever  made  in  the  United  States  by  any- 
European  buyer,  at  one  Umc"  says  the  Na- 
tional Graphic  Sales  report.  I 

L'ntil  a  few  years  ago  Mr.  Ward  was 
\ery  little  known  in  the  film  business,  par- 
ticularly in  the  United  Slates.  He  started 
a  small  distributing  office  in  England  some 
six  years  ago,  which  was  located  in  a  back 
room  with  a  very  small  capital.  With  per- 
sistency he  kept  his  head  above  water,  and 
to-day  the  Ward  Films,  Ltd.,  which  he 
organized,  are  the  owners  and  occupy  the 
entire  six  story  building  at  193  Wardour 
Street,  London,  in  the  heart  of  the  film 
section  of  London. 

.'\mong  the  many  features  that  Mr. 
Ward  has  purchased  are  those  with  such 
stars  as :  Alice  Brady,  June  Elvidge.  Mon- 
tague Love,  Mary  Miles  Minter,  Henry  B. 
Walthall,  Carlyle  Blackwell,  Clara  Kimball 
Young.  \'ivian  Martin,  House  Peters, 
Kitty  Gordon  and  Robert  Warwick.  In 
fact,  it  is  expected  that  the  majority  of 
the  present  day  screen  favorites  will  be 
seen  in  the  United  Kingdom  through  the 
house  of  Ward. 


Burston  Serial  Now  Completed 


Preliminary  Showings  of  First  Four 
Episodes  are  Reported  to  Have 
Aroused  Great  Interest 
T  OUTS  BURSTON,  President  of  Burs- 
ton  Film  Inc..  announces  the  comple- 
tion of  his  latest  fifteen  episode  serial, 
"  The  Hawk's  Trial  "  starring  King  Bag- 
gott,  with  Rhea  Mitchell,  Grace  Darmond 
and  a  big  cast  of  principals,  directed  b\- 
Woodrow'  \'an  Dyke.  Preliminary  show- 
ings of  the  first  four  episodes  have  aroused 
great  interest  it  is  said  in  the  review  of 
the  picture  which  will  be  given  to  repre- 
sentatives of  the  press  and  invited  guests, 
the  first  of  the  coming  week.  Producer 
Burston's  statement  that  he  has  succeeded 
in  producing  an  absolutely  original  type 
of  serial  in  "The  Hawk's  Trial"  is  said 
to  be  borne  out  by  the  few  episodes  that 
have  alread}'  been  shown. 

King  Baggott,  has  a  protean  role,  assum- 
ing a  different  character  in  each  episode. 
The  suspense  at  the  end  of  each  episode  is 
achieved  through  tense  situations  which 
developed  for  two  reels,  reach  their  climax 
as  episode  endings.  This  does  away  with 
the    necessity    for    interpolated    "  stunt " 


endings,  it  is  said,  and  gives  better  dramatic 
form  as  well  as  a  greater  interest  in  the 
continuation  of  the  situation  at  the  open- 
ifig  of  the  next  chapter. 

King  Baggot  in  this  serial  is  said  to  be 
given  opportunities  such  as  rarely  fall  to 
the  lot  of  even  a  successful  star.  King 
is  given  wide  scope  for  display  of  his 
dramatic  talents  and  presents  the  fifteen 
characters  as  clean-cut  delineations,  which 
it  is  claimed  reach  the  highest  expression 
of  the  dramatic  art. 


Extensive  Improvements  at  Jesse  D. 
Hampton's  Hollywood  Studio 

With  the  rapid  increase  of  work  at  the 
Jesse  D.  Hamptor.  Productions  studios  in 
Hollywood  it  has  been  found  necessary  to 
add  another  enclosed  stage  not  only  to 
protect  the  sets  and  properties  from  the 
rainy  season  but  to  get  the  better  light 
effects  insisted  upon  in  these  productions. 

Miss  Blanche  Sweet'^  next  production, 
"Simple  Souls,"  by  John  Hastings  Turner, 
\vill  l)e  filmed  in  the  new  studios. 


43()f 

Universal  Studios  Still  Active 


Officials  Concede  Machinery  is  Not 
Running  at  Maximum  But  Main- 
tain Much  is  Being  Accom- 
pHshed 

Arccciu  report  .  from  the  Universal 
Film  Company  states : 
"  Despite  the  fact  that  many  coast  press 
commimications  carry  the  statement  that 
Universal  City  is  deserted,  Universal  offi- 
cials cannot  agree  to  the  truthfulness  of 
that  statement.  It  is  a  fact  that  many 
companies  are  not  working  —  but  many 
are.  It  is  only  that  the  usual  number  arc 
not  working." 

This  week  three  directors  are  busy  cut- 
ting productions  they  have  just  completed. 
They  arc;  Allen  Holuban,  who  is  cutting 
"Ambition;"  Rollin  Sturgeon,  who  super- 
vised the  Aoki  production,  "  The  Breath 
of  the  Gods ;  "  .and  Douglas  Gerrard,  who 
directed  the  Salisbury  picture,  "  The  Phan- 
tom Melody."  The  entire  week  will  be 
devoted  to  steady  editing  of  these  pro- 
ductions, it  is  said. 

Three  other  big  productions  are  receiv- 
ing the  finishing  touches  and  the  final 
scenes  are  being  made  on  them.  "  Over- 
land Red,"  the  latest  Harry  Carey  pro- 
duction, wi'll  be  ready  for  the  cutting  room 


"  Just  a  Wife  "  and  "  Blind  Youth  " 
in  the  Making  For  National 
Picture  Theatres 

WORD  comes  from  the  Selznick  West 
"oast  studios  that  the  whole  aggre- 
gation has  gone  into  second  speed  on  the 
production  of  the  first  two  pictures  which 
will  be  released  through  the  Select  Pictures 
Corporation  to  National  Picture  Theatres, 
Inc.,  the  new  exhibitor  cooperative  organi- 
zation founded  and  incorporated  by  Lewis 
J.  Selznick. 

These  two  pictures  arc  under  the  per- 
sonal supervision  of  Harry  Rapf,  and  are 
being  enacted  by  all-star  casts.  The  first 
to  be  released  will  be  "  Just  A  Wife,"  a 
screen  version  of  Eugene  Walter's  big 
domestic  drama,  which  Belasco  staged  on 
Broadway  several  seasons  ago.  This  pic- 
ture is  definitely  announced  for  release  on 


Charles  R.  Rogers,  Director  of  Sales,  Select 
Pictures  Corp. 


within  the  next  few  days.  The  James  J. 
Corbett  production,  "  The  Prince  of  Ave- 
nue A,"  is  reported  ready  for  editing. 
The  Eric  Von  Stroheim  production,  "  The 
Woman  in  the  Plot,"  is  approaching  the 
final  scenes.  Tsuri  Aoki  is  scheduled  to 
begin  work  soon  on  "The  Yellow  Orchid." 
This  production  will  be  directed  by  Wil- 
liam C.  Dovvlan. 

Besides  these  production  activities  three 
serials  are  under  way  at  the  big  Western 
studio.  Two  of  them  have  been  under 
way  for  some  time  and  the  third  was 
started  a  week  ago,  the  new  Eddie  Polo 
serial,  "The  Vanishing  Dagger."  Jacques 
Jaccard  has  been  assigned  to  handle  the 
megaphone  in  this  serial.  Thelma  Percy, 
sister  of  Eileen  Percy,  is  Polo's  new  lead- 
ing woman. 

Kathleen  O'Connor  is  now  costarring 
with  Jack  Perrin  in  the  serial,  "  The  Lion 
Man."  Al  Russell  is  directing  this  serial 
and  the  tweJfth  episode  is  scheduled  to  be 
completed  this  week.  "  The  Man  Hun- 
ter," the  serial  starring  Art  Accord  and 
Mildred  Moore,  is  in  the  sixth  episode  of 
its  continuity.  This  serial  is  said  to  be 
an  uncommon  one  and  is  being  carefully 
watched  at  Universal  City  by  the  officials 
there. 


January  1st,  and  Mr.  Rapf  says  the  studio 
fairly  hums  with  the  sounds  of  a  big  film 
in  the  making. 

"  Blind  Youth "  will  follow  close  upon 
the  release  of  "Just  a  Wife."  "Blind 
Youth  "  is  the  joint  product  of  Lou  Tel- 
legan,  the  famous  actor-sculptor-author, 
and  Willard  Mack,  playwright,  responsible 
for  such  successes  as  "  Tiger  Rose "  and 
"  Kick  In."  Mr.  Tellegan  played  the  lead- 
ing role  in  the  stage  version  of  this  play 
last  season,  achieving  one  of  the  most 
triumphant  successes  of  his  career. 

Many  notable  players,  some  of  them  stars 
in  their  own  right,  have  been  engaged  for 
the  casts  of  "  Just  a  Wife "  and  "  Blind 
Youth,"  and  in  addition  Mr.  Rapf  has  sur- 
rounded himself  with  the  most  capable  and 
experienced  men  and  women  to  be  found 
in  the  produclional  division  of  the  industry. 

The  two  plays  now  in  course  of  produc- 
tion are  the  initial  offering  of  a  long  line 
of  excellent  pictures  to  be  made  in  the 
Selznick  W^cst  Coast  studios  for  release  to 
National  Pictures  Theatres,  Inc. 


Announces  the  Marriage  of  Sam 
Zierler  of  Commonwealth  Film 

Announcement  is  made  of  the  marriage 
of  Sam  Zierler,  president  of  the  Common- 
wcath  Film  Corporation,  to  Miss  Freda 
Holzman,  daughter  of  Mr.  and  Mrs.  Jos- 
eph Holzman,  of  910  Riverside  Drive. 
They  are  honeymooning  in  Atlantic  City. 
Their  home  will  be  at  280  Fort  Wash- 
ington Avenue. 

Mr.  Zierler  is  widely  known  among  mo- 
tion picture  men,  having  for  years  been 
with  Universal  as  sales  manager  of  the 
Big  U  Exchange.  Recently  he  took  the 
presidency  of  the  Commonwealth  to  handle 
the  Clara  Kimiball  Young  pictures  among 
others. 


Motion   Picture  News 


Clara  Kimball  Young  seems  to  appear  more 
beautiful  than  ever  in  some  of  her  scenes  from 
"  byes    of    Vouth,"    released    through  Equity. 

Edward  Jose  Now  in  Los  Angeles; 
Will  Direct  Anita  Stewart 

Edward  Jose  is  now  in  Los  Angeles,  Cal., 
where  he  will  direct  Anita  Stewart  in  her 
next  First  National  picture,  an  adaptation 
from  the  novel,  "The  Fighting  Shepherd- 
ess," by  Caroline  Lockhart. 

It  is  reported  that  by  arrangement  with 
Joseph  M.  Schenck,  Mr.  Jose,  who  recently 
formed  his  own  company  to  produce  the 
Jose  Productions  for  Film  Specials,  Inc., 
has  been  for  the  present  released  from 
that  agreement.  Just  before  leaving  New 
York  he  completed  the  first  of  the  Jose 
Productions,  "  Mothers  of  Men,"  in  which 
Claire  Whitney  plays  the  leading  role,  and 
had  the  opportunity  of  seeing  "The  Isle  of 
Conquest,"  the  third  of  the  Norma  i'al- 
madge  pictures  to  bear  his  name  as  di- 
rector, at  the  Rivoli  Theatre. 

Grossman    Announces  Press-Book 
for  "  $1,000,000  Reward" 

Harry  Grossman  announces  the  comple- 
tion of  an  effective  press-book  for  the 
production,  "$1,000,000  Reward."  One, 
three,  six  and  twenty-four  sheet  posters 
of  good  craftsmanship  are  illustrated  in 
the  book.  Cuts  of  various  sizes  for  each 
episode  are  shown,  as  well  as  a  number  of 
feature  mats  for  special  publicity.  An- 
nouncement slides,  banners  and  photo- 
gelatine  lobby  display  cards  are  illustrated. 

It  is  also  said  that  the  campaign  book 
gives  valuable  pointers  on  exploitation  and 
has  helpful  suggestions  to  assure  the 
spread  and  effective  publicity  of  this  epi- 
sode picture. 

Kremer  Announces  Release  Dates 
Of  Essanay-Chaplin  Pictures 

Victor  Kremer  announces  this  week  that 
"  the  work  of  revising  and  subtitling  the 
four  Essanay-Chaplin  pictures  which  he 
controls  is  progressing  rapidly.  In  addi- 
tion to  'A  Burlesque  on  Carmen.'  the  four 
reel  Chaplin  picture  which  Kremer  is  at 
present  distributing  on  a  state  right  plan, 
his  program  includes : 

"  'The  Champion,'  two  reels ;  '  Jitney 
Elopement.'  two  reels;  'W^ork,'  two  reels, 
and  'By  the  Sea.'  one  reel.  It  has  been 
definitely  decided  to  release  these  Chaplins 
as  follows:  'The  Champion,"  February  1st; 
'Titney  Elopement.'  ^larch  1st;  'Work,' 
April  1st;  'By  the  Sea,'  May  1st." 


Selznick' s  Coast  Studios  Busy 


December 


1919 


4307 


Great  Interest  at  Initial  Presentation 
of  "  The  Undercurrent  " 

Executives  and  officials  of  industrial  con- 
cerns located  within  a  radius  of  50  miles 

n  all  sides  of  New  York  City  have  shown 
.1  \ery  active  interest  in  Guy  Empey's 
photodrama,  "The  Undercurrent,"  the  Se- 
lect special  which  has  been  seen  in  the 
X'ew  York  territory  for  the  first  time  dur- 

ng  its  run  at  the  Capitol  Theatre,  in  New 
York  Citv,  the  week  beginning  Xovember 
16th. 

For  many  weeks  past  inquiries  have 
poured  into  the  offices  of  Select  Pictures 
Corporation,  asking  where  and  when  ''The 
Undercurrent"  would  be  released  in 
'  ireater  New  York.  In  view  of  the  timeli- 
ness of  the  picture  not  a  little  impatience 
has  been  shown  at  the  delay  which  was 
occasioned  by  holding  the  picture  back 
for  its  presentation  in  the  world's  largest 
.aid  finest  theatre  devoted  to  the  motion- 
picture  art. 

Arthur  Guy  Empey,  who  wrote  "The 
Undercurrent"  as  well  as  playing  the  lead- 
ing role,  has  expressed  in  it  many  tru>. 
American  ideals. 


iial 


It;.  "    featuring   Jnanita  llar.-rii 


Exhibitors   Interested  in  Franklyn 
Farnum  Western  Pictures 

Jack  Weinberg,  president  of  Canyon  Pic- 
tures Corporation,  announces  that  letters 
from  exhibitors  and  picture  fans  from  all 
over  the  country-  have  been  received  by 
Canyon  Pictures  Corporation,  asking  to  be 
advised  as  to  who  will  handle  the  Franklin 
Farnum  two-reel  Western  pictures  and  a^ 
to  which  theatres  will  show  them. 

The  last  of  the  12  subjects  have  just  been 
lOmpleted  and  the  high  standard  estab- 
lished in  the  first  picture  has  been  main- 
tained throughout  the  entire 


Daly's  Theatre  is  Reopened  With 
Fox's  "  Checkers  "  as  Feature 

Daly's  Theatre  on  Broadway  was  re- 
opened on  Xovember  16th  by  the  M.  Gos- 
dorfer  Amusement  Company  with  the  Wil- 
liam Fox  picturization  of  Henry  Blossom's 
great  story,  "  Checkers,"  as  the  feature  of 
the  program.  Leo  Brecher  has  been  in- 
stalled as  the  house  manager. 


New  Producing  Plant  in  East 


Eugene   Spitz,   Head   of   the  Estee 
Company,    Announces  Opening 
of  ^Modern  Studios  on  East 
124th  Street 

DIRECT  evidence  that  the  East  is  be- 
coming more  popular  again  as  the 
production  center  for  pictures  is  evidenced 
in  the  announcement  that  a  new  studio 
was  opened  December  1  by  the  Estee  Com- 
pany at  209  East  124th  street.  New  York 
City.  It  will  be  known  as  the  Estee  An- 
nex Xo.  2,  the  other  one  being  at  361  West 
125th  street. 

The  new  studio  is  located  between  Sec- 
ond and  Third  avenues  on  124th  street 
and  covers  a  half  block.  Eugene  Spitz, 
president  and  manager  of  the  company,  is 
authority  for  the  statement  that  the  new- 
studio  is  one  of  the  most  modern  in  the 
East.  The  studio  consists  of  tw'O  build- 
ings, one  of  the  studio  proper  and  the 
other  devoted  to  complete  dressing  rooms, 


shower  baths,  rccepiion  rooms  a  carpenter 
shop  and  property  rooms.  Sp'-cial  movable 
arcs  of  high  candle-power  arc  features  of 
the  new  stud'o. 

In  connection  with  the. opening  of  the 
new  plant,  Mr.  Spitz  annou  ices  the  start 
of  a  big  production  "  which  will  star  one 
of  America's  greatest  actresses  "  it  is  said. 
The  identity  of  this  person  has  been  kept 
secret,  and  will  be,  it  is  said,  until  the 
production  is  w-ell  under  way.  Work  on 
the  start  of  this  production  has  licen  held 
up  until  the  completion  of  this  studio. 
Mr.  Spitz  states  that  this  production  is 
the  first  of  a  series  of  big  ones  he  has 
planned  and  in  which  prominent  stage  and 
screen  stars  will  be  featured. 

A  third  studio  for  the  same  company 
will  be  completed  soon  after  the  first  of 
next  year,  according  to  Mr.  Spitz.  This 
studio,  the  plans  of  which  are  now  being 
made,  will  be  one  of  the  largest  in  the 
East. 


Artistry  of  H.  B.  Irving  Extant 


Triangle  Distributing  Only  Film  in 
Which  Late  Actor  Appeared;  Also 
One  With  Ellen  Terry 

WITH  the  passing  of  H.  B.  Irving, 
lovers  of  the  drama  are  congratu- 
lating themselves  that  he  allowed  himself 
to  be  persuaded  to  appear  in  a  screen 
version  of  the  great  drama  both  he  and 
his  father  played  so  often  upon  the  stage, 
"  The  Lj'ons'  Mail."  Otherwise  his  won- 
derful art  would  live  only  in  memories. 

"The  Lyons'  Mail,"  now  being  dis- 
tributed by  Triangle  Film  Corporation,  is 
the  only  record  of  this  great  actor's  work 
that  will  be  handed  down  to  posterity  and 
ioriunately  it  is  a  picture  production  of  the 
famous  melodrama  in  which  the  star  took 
wonderful  advantage  of  the  powerful  dual 
role  he  knew  so  well  to  make  his  first  and 
only  appearance  on  the  screen,  a  splendid 
addition  to  his  many  stage  triumphs. 

The  now  priceless  value  of  "  The  Lyons' 
Mail "  added  to  the  fortunate  circum- 
stance that  the  world-famous  actress, 
Ellen  Terry  has  also  given  the  world  an 


excellent  picture-record  of  her  art  in  "Her 
Greatest  Performance,"  now  being  pre- 
sented by  "Triangle,"  adds  to  the  anxiety 
of  many  that  some  of  the  other  great 
stars  who  have  so  studiously  held  aloof 
from  the  movies  —  notably  Maude  .^dams 
— shall  register  at  least  one  of  their 
favorite  roles  cn  the  film. 


New  "Snub"  Pollard  Comedy  Will 
be  Released  by  Pathe  Dec.  14 

"Looking  for  Trouble"  is  the  defiant 
title  of  the  Rolin  comeJy  featuring  "Snub" 
Pollard,  which  will  be  released  by  Pathe 
December  14th.  Pollard  is  supported  by 
Eddie  Boland,  the  "slicker" ;  Mildred  Davis 
as  his  sweetheart,  and  "Sunshine  Sammy," 
the  diminutive  colored  actor. 

The  plot  of  the  comedy  evolves  about  a 
prize-fight  in  which  "Snub"  is  slated  to 
battle  the  champion  of  the  neighborhood 
and  his  originality  and  comedy  methods  are 
reported  to  be  uproarious. 


4308 


Motion   Picture  News 


Monopoly  Endangers  Exhibitor 


So  Asserts  Lee  A.  Ochs  Who  Plans 
A  New  National  Organization  of 
Exhibitors  to  Combat  Menace 

LEE  A.  OCHS,  who  recently  resigned 
as  Vice-President  of  United  Picture 
Theatres  of  America  to  organize  a  new 
company,  has  sounded  a  note  of  warning  to 
theatre  owners  of  America.  Just  prior  to 
leaving  New  York  for  Los  Angeles  where 
he  has  been  called  by  negotiations  with 
several  prominent  stars,  Mr.  Ochs,  accord- 
ing to  a  report  from  the  United  Picture 
Theatres,  said  he  confidently  believed  a 
film  trust  imminent  and  that  the  wise  ex- 
hibitor is  he  who  is  now  building  his 
fences  against  the  lime  when  monopoly  will 
jeopardize  the  millions  of  dollars  now  in- 
vested in  theatre  property. 

Mr.  Ochs  said  that  the  unit  cooperative 
ljuying  plan  on  a  national  basis  is  finding 
favor  with  those  successful  exhibitors  who 
are  alive  to  their  present  danger  and  that 
territorial  franchises  in  the  new  organiza- 
tion are  being  rapidly  closed. 

"  I  do  not  believe  that  the  majority  of 
exhibitors  of  America  {wWy  realize  the 
critical  situation  that  confronts  them  just 
now,"  said  Mr.  Ochs.  "  Never  in  the  his- 
tory of  the  industry  have  they  faced  a 
graver  menace  — a  menace  that  threatens 
to  force  many  thousands  of  them  to  the 
wall.    This  menace  is  monopoly. 


"When  the  Clouds  Roll  By"  Star- 
ring  Fairbanks   will   be  Re- 
leased Dec.  29;  Has  Spec- 
tacular Flood 

THE  filming  of  the  second  Douglas  Fair- 
banks production  to  be  released 
through  the  United  Artists  Corporation, 
"  When  the  Clouds  Roll  By,"  has  been 
completed.  Hiram  Abrams,  of  the  "  Big 
Four "  has  announced  December  29th  as 
the  release  date  for  the  picture. 

Under  the  personal  super\ision  of  Mr. 
Fairbanks  the  production  is  receiving  its 
final  inspection  in  the  cutting  deparlmciu 
and  the  reports  that  come  from  the  Coast 
relate  thai  all  the  meml)ers  of  the  Fair- 
banks organization  are  highly  elated  o\er 
the  extraordinary  results  lhat  have  been 
accomplished,  notifying  their  New  York 
office,  it  is  said  lhat  the  picture  is  far  more 
elaborate  than  an},lhing  that  has  c\er  been 
turned  out  by  them. 

With  the  presentation  of  "  When  the 
Clouds  Roll  By,"  the  first  screen  drawings 
of  Henry  Clive,  the  celebrated  American 
artist,  known  internationally  through  his 
original  creations  in  oil  of  beautiful 
women,  will  be  seen.  Mr.  Clive  has  been 
specially  engaged  by  Mr.  Fairbanks  to  fur- 
nish the  art  titles  to  accompany  his  second 


Ttie 


"I  have  never  been  a  calamity  bawler; 
I  am  not  now,  for  I  sincerely  believe  that 
the  entire  picture  industry  was  never  on  so 
profitable  a  basis  nor  was  the  outlook  for 
exhibitors  ever  so  bright  if  proper  steps 
are  taken  by  them  to  guard  against  the 
danger  that  confronts  them. 

"  There  is  a  way  by  which  exhibitors  can 
prevent  that  which  may  otherwise  destroy 
the  properties  in  which  they  have  large 
investments.  In  each  locality  the  exhibit- 
ors, by  combining  for  the  purchase  of  film 
through  a  national  organization,  can  insure 
for  themselves  an  adequate  supply  of  pic- 
tures quite  independent  of  any  film  trust 
lhat  may  be  formed. 

"There  is  nothing  radical  or  involved 
about  the  plan  I  am  now  working  out.  In 
every  locality  there  is  a  sufficient  number 
of  wide  awake  exhibitors  with  large 
theatre  investments  to  protect,  who  will 
get  together  untier  mj'  plan  and  purchase 
the  negatives'  right  on  pictures  for  theit 
territory  at  a  percentage  of  the  entire 
negative  cost,  sub-dividing  their  quota 
among  other  groups  until  their  own  actual 
investment  is  relatively  small.  Bj'  this 
method  the  original  franchise  holders  can 
in  many  instances  sub-divide  their  per- 
centage quota  in  such  a  way  that  they  can 
not  only  obtain  pictures  in  their  theatres 
free  but  can  make  a  profit  upon  the  deal." 


independently  produced  picture  and  some- 
thing unique  and  entirely  new  is  promised 
in  illustrated  titles. 

Another  added  triumph  for  "  When  the 
Clouds  Roll  By "  is  the  introduction  to 
the  screen  of  the  destruction  of  a  city  by 
flood.  An  entire  city,  two  miles  long,  was 
built  in  the  foothills  of  the  Cascade  moun- 
tains. Northern  California,  on  the  top  of 
which  hills  a  reservoir  was  built,  in  which 
nearly  two  million  gallons  of  water  were 
contained  until  the  day  of  the  flood. 

The  United  Artists  report  declares : 
"  This  is  undoubtedly  the  most  spectacular 
scene  that  has  ever  been  done  for  the 
screen." 

According  to  the  statements  received, 
ihc  story  of  the  production  is  filled  with  all 
the  elements  that  make  for  success,  for 
there  is  an  abundance  of  action,  lots  of  love 
and  romance,  plenty  of  suspense  and  full 
of  the  peppery  material  that  is  always  to 
be  found  in  a  Fairbanks  picture. 

Allan  Dwan  Starts  the  Filming  of 
New  and  Costly  Feature 

After  many  weeks  of  careful  research 
work  preparing  the  story  and  the  design- 
ing of  the  many  big  sets  which  will  be 
used  Allan  Dwan  has  started  the  filming 
of  what  promises  to  be,  according  to  re- 
ports, one  of  the  biggest,  most  powerful 
stories  that  has  come  to  the  crucible  of  the 
screen.  William  Allen  White's  novel,  "In 
the  Heart  of  a  Fool,"  is  the  story  from 
which  the  vehicle  was  taken,  and  it  is  said 
that  more  monej-  was  spent  in  preparations 
alone  than  a\erage  feature  productions  cost 
to  produce. 


Play    Success    Next   Vehicle  for 
Doris  Kenyon 

Because  of  Doris  Kenyon's  success  in 
her  Broadway  production,  "The  Girl  in  the 
Limousine,"  the  next  motion  picture  in 
which  she  will  appear  under  the  manage- 
ment of  Deitrich-Beck,  Inc.,  will  be  "The 
Harvest  Moon,"  from  the  famous  play  suc- 
cess of  Augustus  Thomas. 

It  had  been  the  intention  of  Deitrich- 
Beck,  Inc.,  to  have  Miss  Kenyon  appear 
in  another  Louis  Joseph  Vance  story  be- 
cause of  the  success  she  achieved  in  her 
last  picture,  "The  Bandbox,"  written  by 
that  novelist.  To  that  end  the  motion- 
picture  rights  were  purchased  from  Mi. 
Vance  for  "  Cynthia-of-the-Minutc  "  also 
one  of  his  most  famous  novels  at  a  price 
said  to  be  the  highest  ever  paid  for  a  Louis 
Joseph  Vance  story. 

It  had  been  expected  that  Miss  Kenjon 
would  be  able  to  leave  New  York  to  make 
the  exteriors  on  "Cynthia-of-the-Minute" 
in  Florida,  about  Christmas  time.  Her 
continued  success  in  "The  Girl  in  the 
Limousine,"  however,  made  it  inadvisable 
for  her  to  quit  that  cast  as  had  been  tenta- 
tively agreed  upon  between  Theodore  C. 
Deitrich  and  A.  H.  Woods. 

"The  Harvest  Moon"  can  t>e  filmed  in 
and  around  New  York. 


Vitagraph  Renews  Larry  Semon's 
Contract  For  Three  Years 

Albert  E.  Smith,  President  of  Vitagraph, 
Inc.,  and  "  Larr>- "  Semon,  the  motion  pic- 
ture comedian,  have  entered  into  a  new 
contract  at  Los  Angeles  which,  according 
to  the  Vitagraph  report,  makes  the  actor- 
author-director  one  of  the  highest  paid 
comedians  in  the  world.  According  to  in- 
formation received  at  Vitagraph's  General 
Offices,  No.  1600  Broadway,  from  Mr. 
Smith,  who  is  now  in  the  West,  Semon's 
new  contract  means  the  outlay  of  $3,600,000 
by  \'itagraph  for  Semon  comedies  during 
tile  next  three  years.  This  sum,  it  is 
said,  includes  the  cost  of  production  as 
well  as  the  comedian's  salary. 

Mr.  Semon's  present  contract  with  Vita- 
graph expires  with  the  closing  of  the  year; 
and  under  his  new  contract,  his  services 
are  assured  the  producers  until  at  least  the 
end  of  1922.  As  Mr.  Semon  averages  about 
ten  two-reel  comedies  a  year,  according  to 

ports,  the  new  agreement  means  that  for 
the  next  three  years  each  of  his  comedies 
will  cost  the  producers,  it  is  claimed,  an 
UNcragc  of  $120,000  each. 


Exhibitors  Distributing  Corp.,  Ltd., 
Handles  Supreme  Comics 

Robertson-Cole  announces  that  the  Ex- 
hibitors Distrbuting  Corporation,  Limited, 
of  Toronto,  Montreal,  St.  John.  Winnepeg, 
Calgary  and  \"ancouver  will  exploit  Su- 
preme Comedies  within  the  Dominion  of 
Canada.  After  the  exhibitors  in  the 
L^nitcd  Slates  showed  their  favor  for  these 
ever  laugh-producing  productions,  exhibi- 
tors throughout  Canada  followed  suit  and 
the  demand  was  so  great  lhat  Robertson- 
Cole  concluded  the  contract  for  a  Cana- 
dian agency  to  handle  these  comedies  in 
Canada. 


New  '  'Big  Four' '  Picture  Ready 


/)  c  I  i  HI  h  c  r    J  J  ,  1919 

piiiiiiiiiiiiiiiiiiuiiiHiiiiiimuiiiiiiiiiiw 

i        The  Fiction  Mart  | 


The  Clue  of  the  Cord 
By  P.  G.  Estee 

i^liaracter  of  Story:    Adventure  and  mystery. 
Iheme:    An  inheritance. 

Characters:  Sam  Northman,  a  telegraph  operator; 
Uave  Kobinson,  a  post-office  employee  and 
Sara's  friend;  James  Lamb,  attorney;  Rodney 
Northman,  Sam's  uncle;  I'eter  Whistler,  the 
right  hand  man  of  Rodney  Northman;  .Nina 
Harris,  Alvah  Northman's  secretary;  Picra 
H  adore. 

The  Plot:  Sam  Northman  has  been  arrested 
charged  with  stealing  $s,ooo  which  is  missing 
from  the  express  safe  in  his  charge.  He  is 
released  when  the  money  is  mysteriously  re- 
turned. He  is  going  to  the  post-office  at  Ta- 
coma  when  he  observes  a  man  who  closely  re- 
sembles himself  going  along  the  walk  just  ahead. 
Northman  follows  this  man  into  the  post-office 
and  is  surprised  to  hear  him  call  for  Sam 
Northman's  mail.  The  man  receives  the  card 
for  a  registered  letter  and  is  abuot  to  receive 
the  letter  from  the  hands  of  Dave  Robinson 
when  Sam  intervenes  and  the  strange  man, 
striking  at  Sam,  rushes  from  the  place.  Sam 
finds  that  the  letter  which  the  stranger  was 
endeavoring  to  steal  is  from  a  firm  of  attorneys. 
Lamb  &  Lamb,  who  inform  him  that  his  grand- 
father has  left  a  strange  will  whereby  the  bulk 
of  his  fortune  is  hidden  away  and  that  certain 
cords,  put  into  the  hands  of  Rodney  North- 
man (Sam's  uncle)  and  of  Sam  will  furnish 
the  necessary  clue  to  the  whereabouts  of  the 
fortune.  Whichever  one  recovers  the  fortune 
first  shall  enjoy  iit.  The  cords  are  supposed  to 
contain  some  sort  of  code  message.  Immedi- 
ately after  leaving  the  post-office  Sara  is  lured 
to  the  railway  yards  where  he  is  set  upon  by 
thugs  and  nearly  overcome  but  eventually  held 
up,  together  with  his  assailants  and  told  to 
empty  his  pockets  into  a  hat.  From  this  time 
on  numerous  attempts  are  made  to  rob  him  of 
the  cord  and  it  is  soon  ai)parent  that  his  uncle 
Rodney  is  at  the  bottom  of  these  plots.  Nina 
Harris,  for  many  years  the  secretary  of  Alvah 
Northman,  the  gradfather,  is  taken  from  a  rail- 
way train  with  Sam  Northman  by  a  fake 
sheriff  and  his  assistants  and  Peter  Whistler 
endeavors  to  run  away  with  her.  Sam  rescues 
her.  He  meets  his  uncle  who  attempts  to  hood- 
wink him  but  finally  admits  that  he  intends  to 
win  the  fortune  by  fair  means  or  foul.  hThen 
ensues  a  rapid  fire  of  adventures  in  which  the 
uncle  and  his  accomplices  endeavor  to  make 
away  with  the  cords  but  Sam  with  the  assist- 
ance of  .Nina  manages  to  outwit  the  villians 
and  finally  discovers  that  the  knots  and  loops 
in  the  cord  are  nothing  more  than  dots  and 
dashes  in  the  Morse  code  and  that  they  direct 
him  to  a  certain  safe  in  the  offices  of  Lamb  & 
Lamb  Sam  discovers  his  grandfather's  will 
leaving  him  $2,000  outright.  Then  appears  the 
grandfather  who  has  been  posing  as  Piera 
Hadore,  a  supposed  friend  of  the  old  man. 
Alvah  Northman  has  conceived  this  method  of 
playing  a  joke  on  his  relatives  after  his  death 
and  finally  come  to  the  conclusion  that  he 
might  as  well  be  in  on  it  and  do  it  while  alive. 
He  informs  Sam  that  he  has  plenty  of  money 
and  that  Sam  and  Nina  are  welcome  to  the 
two  million. 

Lode:  Tacoma  and  small  towns  in  Washington. 
Picture  High  Lights:     Many  thrilling  situations. 

*     *  * 

The  Business  Career  of  Peter 
Flint 

By  Harold  Whitehead 

Chcracter  of  Story:    Business  story. 
Theme:  Success. 

Characters:  Peter  Flint,  a  country  boy;  Wilter 
Flint,  hi?  father:  Benton,  department  store 
manager;  Rosie  Lever,  a  lover  of  pleasure; 
Margaret  Riller,  an  earnest  young  woman : 
Wallace  Riller.  her  brother,  a  clerk:  Billy 
Murrav:  Philic  Rogers,  a  friend  in  need:  Mary 
Oillispie:  K»llet.  a  real  estate  shark.:  Bruno 
Duke,  business  doctor. 

The  Plot:  Viewed  as  picture  material  this  story 
would  need  quite  a  little  emendation  to  make 
it  a  good  picture.    It  is  a  story  of  the  career  of 


Edward    Karle   appearing   in    Frank    G.  Hall's 
production     "High     Speed"   'which     will  be 
released  through  Hallmark 

a  very  young  business  man  —  the  sort  of  youn;.; 
man  who  -is  commonly  found  in  stores  and 
offices,  with  all  of  the  faults  of  the  egotistic 
half-educated  and  rather  sporty  young  man  who 
goes  into  business  with  no  training  for  any 
sort  of  work  but  great  expectations  as  to  his 
returns.  Peter  is  from  a  country  town  where 
his  father  runs  a  store  and  when  Peter  finishes 
the  High  School  his  father  decides  that  before 
taking  him  into  the  store  at  home  it  will  be 
best  to  let  him  learn  "  the  ropes  "  in  a  depart- 
ment store  in  the  city.  He  sends  him  to  Bos- 
ton with  a  letter  of  recommendation  to  a  man 
named  Benton  who  is  manager  of  a  department 
store  there.  Peter  begins  on  five  dollars  a  week 
with  a  remittance  of  ten  dollars  from  home. 
He  falls  in  with  Billy  Murray,  a  shiftless 
worker  and  one  who  is  always  finding  fault 
with  the  institution.  He  gets  acquainted  with 
Rosie  Lever,  an  unmoral  rather  than  immoral 
young  woman  whose  sensibilities  are  not  even 
shocked  at  petty  larceny.  The  white  lights 
beckon  and  the  next  step  in  Peter's  career  is 
his  introduction  to  the  loan  sharks  and  tlie  forg- 
ing of  the  name  of  a  friend  to  a  note.  The 
friend.  Philip  Rogers,  makes  good  on  the  note 
and  his  encouragement  determines  Peter  to  do 
something  really  worth  while.  Having  lost  his 
job  with  the  store,  he  tries  book  selling  for  a 
house  to  house  selling  agency  without  success, 
then  he  goes  into  insurance  and  really  gets  a 
fair  start  but  is  lured  away  to  real  estate  where 
he  does  not  do  so  well.  He  determines,  how- 
ever, to  open  his  own  real  estate,  office  and  does 
so  with  the  assistance  of  Kellet,  a  sharper,  who 
tries  to  beat  him  out  of  his  commissions.  Rosie 
has  determined  to  marry  Peter  but  when  his 
family  objects  she  takes  poison  and  nearly  dies. 
She  then  determines  that  Peter  has  too  good  a 
chance  to  be  spoiled  by  a  girl  like  herself  and 
breaks  their  engagement  herself.  Peter  now 
finds  himself  in  serious  difficulties  with  his  busi- 
ness but  Bruno  Duke,  a  business  doctor,  who 
happens  to  be  a  friend  of  his  helps  him  straigh- 
ten out  his  affairs  and  finally  takes  him  on  as  an 
assistant  —  though  there  is  nothing  in  the  story 
to  indicate  why  he  should  do  this.  Marv  Gillis- 
pie  —  a  girl  from  the  old  home  town  of  Farm- 
dale  and  Peter  are  engaged  on  the  strength  of 
this  appointment.  This  is.  in  effect,  a  disser- 
tation on  the  problems  confronting  a  young  man 
with  no  particular  business  acquirements,  told 
ift  fiction  form. 

Locale:    Boston  and  small  town  near  Boston. 

Picture  High  Lights:  Rosie's  attempted  suicide. 
Peter's   clash   with  Kellet. 

*     *  * 

The  Wild  Goose 
By  Gouverneur  Morris 

Character  of  Story:     Sex  story. 
Theme:     Married  life. 

Characters:  Francis  Manners,  an  architect; 
Diina  >fanners.  his  wife:  Tam,  their  daughter: 
Ogden  Fenn:  Mrs.  Langham.  Diana's  mother: 
Peter  Manners.  Francis'  cousin;  Mrs.  Herriot. 
the  co-respondent.   May  Hastings. 


The  Plot:  Lpon  the  birth  of  their  child.  Tarn, 
uiana  .Manners  informs  her  husband  that  she 
will  never  hear  him  another  child.  From  this 
time  on  they  begin  more  or  less  to  drift  apart. 
Manners  is  called  away  a  good  deal  on  busi- 
ness and  Diana  becomes  more  interested  in 
other  people  than  in  him.  Returning  from  a 
trip' to  California,  .Manners  is  surprised  to  have 
her  come  to  their  town  apartment  with  a  strange 
man  in  tow.  This  man  is  Ogden  Fenn,  a 
timorous  and  a|  ologetic  sort  of  man  whose 
presence  is  such  that  -Manners  never  dreams 
that  he  can  be  a  possible  rival.  It  is  soon 
apparent,  however,  that  something  is  wrong. 
Diana  is  unhappy  and  she  refuses  to  devote 
herself  as  a  wife  to  Manners.  Finally  she 
confesses  to  him  that  she  is  in  love  with  Fenn. 
Instead  of  reproaching  her  or  swearing  revenge 
against  l  enn,  .Manners  declares  that  he  will 
assist  her  to  the  man  of  her  choice.  He  will 
permit  her  to  get  a  divorce  from  him  on  the 
grounds  of  desertion.  At  first  he  has  deter- 
mined to  commit  suicide,  thus  leaving  her  a 
widow  and  a  free  agent,  but  he  finds  that  Fenn 
has  no  money,  so  it  will  be  necessary  for  him 
to  continue  to  live  and  work  so  that  Diana's 
alimony  will  take  care  of  her.  Diana  agrees 
to  all  of  this.  She  is  delighted  to  find  it  so 
easy.  Manners,  thinking  the  matter  over, 
changes  his  mind  because  of  their  daughter. 
Diana  then  rushes  off  to  Fenn's  little  country 
house.  -Manners  learns  of  it  and  goes  with  his 
cousin,  Peter  Manners,  to  save  her  reputation. 
He  tells  her  that  if  she  insists  she  shall  have 
her  freedom  but  that  until  she  is  married  to 
Fenn,  she  must  not  live  with  him.  She  agrees. 
Manners  declares  that  the  only  divorce  which 
will  completely  save  her  name  will  be  one 
secured  in  the  grounds  of  infidelity  and  that 
lest  someone  declares  there  was  a  fake  divorce, 
he  will  give  her  real  cause  for  complaint.  On 
the  way  back  to  town  Peter  Manners  nearly 
succeeds  in  an  attempt  to  kill  Fenn  by  wreck- 
ing the  automobile  in  which  they  are  traveling 
but  thinks  better  of  it  at  the  last  moment.  The 
divorce  is  accomplished  and  Mrs.  Herriot  plays 
the  part  of  the  co-respondent.  She  is  really 
in  love  with  Manners  and  indignant  at  Diana 
for  the  treatment  she  has  accorded  him.  In  a 
moment  of  anger  Mrs.  Herriot  writes  Diana 
some  interesting  and  intimate  details  concern- 
ing Fenn  which  could  be  only  known  to  one 
who  had  known  him  very  well  indeed.  Man- 
ners learns  that  Diana  is  about  to  have  another 
child.  He  determines  to  steal  Tam.  He  goes 
to  Fenn's  house  and  mounts  a  ladder  to  his 
daughter's  window.  Fenn  hears  him  and  enters 
with  a  double-barreled  shot-gun  and  shoots 
Manners  dead.  Diana's  love  for  Fenn  is  killed 
at  the  same  time  but  she  determines  to  stick 
to  him  for  the  sake  of  Tam. 

Locale:    New  York  and  Adirondacks. 

Picture  High  Lights:     Many  eraotion'al  scenes. 

*      *  * 

Only  Henrietta 
By  Lela  H.  Richards 

Character  of  Story:    Story  of  a  young  girl. 
Theme :  Poverty. 

Characters :  Henrietta  Kirby;  Etta  Kirby,  her 
mother;  Minnie  Haswell,  a  friend;  Mrs.  Lovell, 
a  society  woman ;  Dick  Bently,  a  young  man 
from  the  East;  Van  Dyne  Alstyne. 

The  Plot:  Henrietta  Kirby  is  the  daughter  of  a 
hair-dresser  and  beauty  specialist  in  a  sraall 
town  in  Colorado.  Her  mother  has  formerly 
been  a  sewing  woman  in  a  New  England  town. 
Henrietta  is  a  beautiful  high-spirited  girl  who 
is  distressed  because  she  has  no  father  —  or  no 
father  of  whom  she  knows  anything.  She 
presses  her  mother  for  information  regarding 
her  father  and  finally  learns  that  when  her 
mother  was  a  young  woman  she  had  been  called 
in  to  sew  for  the  Jiunt  of  Henry  Crosby,  a 
young  aristocrat  of  the  New  England  town  but 
totally  d  pendent  upon  his  aunt  for  his  support. 
The  two  young  people  fell  in  love  and  Henry 
Crosbv  insisted  upon  marrying  Etta  Kirby  in 
spite  of  the  opposition  of  his  aunt  When  the 
marriage  took  place,  his  aunt  forbade  him  to 
come  any  longer  to  her  Iiouse  and  cut  off  her 
support.  Henry  tried  for  a  long  time  to  find 
work  which  would  enable  him  to  support  his 
wife  but  even  when  the  child  came  he  had 
not    succeeded    in    making   a   connection  which 


4310  Motion   Picture  News 

Good  Fiction  Suitable  For  Film  Production 


would  for  their  living.     hUa.  kept  on  work- 

ing and  was  able  to  support  them  all  after  a 
fashion  but  Henry  could  not  stand  the  humili- 
ation of  living  upon  his  wife  and  finally  dis- 
appeared with  the  idea  of  going  elsewhere  to 
make  his  fortune  and  to  return  with  plenty  of 
money.  He  finally  wandered  to  South  America 
where  he  began  to  make  money  and  about  the 
time  of  the  opening  of  this  story  he  sent  a 
check  to  his  wife  and  some  presents  to  his 
daughter  whom  he  remembered  as  an  infant  in 
arms.  Henrietta,  named  for  Henry  and  Etta,  is 
very  indignant  at  the  treatment  her  father  has 
accorded  her  mother  and  will  not  write  to  him 
and  declares  that  she  never  wishes  to  have  any- 
thing to  do  with  him  ndr  even  to  make  any 
use  of  any  money  which  he  may  send.  Her 
r.iother  points  out,  however,  the  f3ct  that  they 
are  sadly  in  need  of  help  and  that  they  cannot 
afford  to  throw  away  any  money  and  that,  after 
all,  the  father  loved  them  both  and  was,  in  a 
way,  a  victim  of  circumstances,  having  been 
brought  up  to  believe  that  he  was  rich  and  that 
he  would  never  want  for  anything.  The  story 
proper  is  concerned  with  the  efforts  of  Henri- 
etta's mother  to  secure  for  her  th"  advantages 
which  she  feels  the  girl  ought  to  have,  but 
which  she  can  hardly  afford.  Mrs  T.nvell.  a 
society  woman  and  one  of  Mrs.  Kirby's  cus- 
tomers—  Kirby  being  the  nam°  she  assumed  or 
resumed  wh^n  her  husband  left  her  —  takes  a 
great  fancy  to  Henrietta  and  volunteers  to  give 
her  a  thorough  course  in  reading  without  charge. 
Henrietta,  who  has  f'-d  lareely  upon  lurid  ro- 
mances, is  delighted  and  Mrs.  Lovell  is  soon 
struck  with  the  resemblance  of  the  girl  to 
Henry  Crosby  —  a  girlhood  friend.  Crosby 
dies  leaving  Henrietta  and  her  mother  enough 
to  keep  them  from  want  and  to  in.sure  Henri- 
etta's education.  There  is  slight  love  interest, 
suggested  only. 
Locale:  Colorado. 

Picture  High  Lights:  As  a  picture  this  story 
furnishes  a  character  in  Henrietta  and  material 
to  build  upon  in  the  missing  father  and  the 
romance  of  the  father  and  mother. 

*     *  * 

The  Mystery  of  the  Red  Flame 
By  George  Barton 

Character  of  Story:    Mystery  story. 
Theme: 

Characters :  Hugh  Garland,  Special  Agent  of 
Treasury  Department;  Bromley  Barnes  of  the 
Secret  Service;  Colonel  Basil  Wharton,  col- 
lector of  jewels;  Dora  Wharton,  his  niece;  Jules 
Jacquette,  another  collector;  Victor  Jayne,  a 
suitor  for  Dora's  hand;  Dr.  Henderson,  the 
Colonel's  physician. 

The  Plot:  Hugh  Garland,  a  recently  appointed 
special  agent  for  the  Treasury  Department  is 
assigned  to  the  home  of  Colonel  Basil  Wharton, 
an  amateur  collector  of  precious  stones,  to 
watch  for  the  Red  Flame,  a  red  diamond  of 
great  value  which  is  supposed  to  have  been 
smuggled  into  the  United  States  from  Brazil. 
This  diamond  had  been  split  into  two  parts,  one 
of  which  was  preserved  in  the  national  museum 
in  Brazil  and  the  other  belonging  to  a  rich 
Brazilian.  Arriving  lat  the  house,  Garland  finds 
that  Jules  Jacquette  and  Victor  Jayne  are  there 
as  house  gue.sts.  All  has  been  prepared  for 
Garland  and  he  enters  the  house  as  ,a  sort  of 
personal  secretary  to  the  Colonel,  his  chief  duty 
being  to  keep  track  of  the  rare  coins,  books 
and  jewels  of  the  collection.  Garland  falls  in 
love  with  Dora  and  she  with  him.  He  finds 
that  the  celebrated  diamond  is  not  among  the 
collection  proper  but  during  a  conversation 
when  all  are  present  Dr.  Henderson  gets  on 
the  subject  of  this  stone  and  twits  the  colonel 
with  the  fact  that  it  is  supposed  to  be  in  the 
United  States  and  it  is  not  in  his  collection. 
Colonel  Wharton  then  states  that  it  is  in  his 
possession  and  takes  it  from  n  safe  in  the 
library  and  exhibits  it.  Garland  reports  this 
to  Barnes  by  telephone.  During  the  night  Gar- 
land hears  someone  in  th^  library  and  sees 
Uora  take  the  stone  from  the  safe.  A  news- 
paper account  of  the  jewel  states  that  th"  dia- 
mond which  has  come  to  this  country  is  not  the 
one  belonging  to  the  individual  but  the  one  which 
belongs  to  the  Brazilian  Government.  WMi^^n 
Colonel  Wharton  re.-i'ls  this  he  is  stricken  with 
a  mild  form  of  paralysis  and  is  not  able  to  tell 
the  Doctor  or  Garland  where  he  got  the  stone. 
Jacquette  and  Jayne  accuse  Garland  of  being 
a  spy  and  he  admits  that  he  is  a  Treasury 
agent.  Dora  thinks  that  h"  has  been  making 
love  to  her  merely  to  get  information  and 
orders  him  from  th-  house.  GarHnd  hears  a 
conversation  between  Jayne  and  Jacquette 
which  convinces  him  that  they  ar;'  in  the  plot. 


Helen   Ferguson   and   Elsie   McLeod,   in   "  The 
Gray  Brother,"  a  new  Edward  A.  MacManus 
Production 


A  man  in  a  gray  suit  who  has  been  hanging 
about  the  place  turns  out  to  be  ,a  dealer  in 
gems  and  on  investigation  it  is  found  that  he 
had  the  diamond  in  his  possession  and  that  he 
has  the  key  to  a  house  on  the  edge  of  Wash- 
ington where  any  amount  of  smuggled  goods 
are  secreted.  It  develops  that  Dora  lost  the 
stone  the  night  she  took  it  from  the  safe 
and  it  was  found  by  a  maid  who  buried 
it  in  the  yard.  Jayne  meanwhile  has  been  try- 
ing to  persuade  Dora  to  marry  him,  saying 
that  this  was  her  uncle's  desire.  The  maid 
confesses  to  Garland  and  Garland  hastens  back 
to  the  Wharton  place  —  which  is  out  of  town 
— -  with  Barnes  and  other  detectives.  They 
arrive  just  in  time  to  prevent  the  marriage. 
Jayne  is  arrested  for  stealing  the  stone,  but 
Jacquette  escapes  to  the  house  where  the  smug- 
gled goods  are  stored  and  there  he  has  a  ter- 
rific battle  with  Garland.  Garland  is  knocked 
senseless  but  the  capture  is  finally  made  by 
Barnes.  All  ends  happily. 
Locale:  Washington,  D.  C. 
Picture  High  Lights:  Good  mystery  story  with 
dramatic  possibilities. 

*      H<  * 

Free  Air 
By  Sinclair  Lewis 

Character  of  Story:    Automobile  romance. 
Theme:  Snobbery. 

Characters :  Claire  Boltwood  of  Brooklyn  Heights; 
Judge  Boltwood.  her  father;  Milt  Daggett,  a 
product  of  Shoenstrum,  IMinnesota;  Jeff  Sax- 
ton,  a  model,  young  man;  The  Gilsons;  Bill 
McGolwey,  proprietor  of  the  Old  Home  Lunch. 
"  Pinky,"   a   knight  of  the  road. 

The  Plot:  This  is  decidedly  a  "  different  "  type 
of  story,  both  in  the  nature  of  the  action  and 
in  the  motives  of  the  leading  characters.  It 
is  an  outdoor  story  covering  a  large  portion 
of  the  Northwest.  Claire  Boltwood  and  her 
father  set  out  in  their  roadster  to  tour  from 
Minneapolis  to  Seattle.  This  is  partly  for 
the  sake  of  seeing  the  country  and  having  such 
fun  as  may  come  of  it  and  partly  because 
Boltwood's  doctor  thinks  that  the  outdoor  atmos- 
phere will  do  him  good.  As  they  are  passing 
through  Shoenstrum,  Minnesota,  the  youthful 
owner  of  the  garage  of  that  village  spies  Claire 
and  suddenly  makes  up  his  mind  that  he  will 
make  a  trip  to  Seattle  in  his  little  Teal  car 
which  he  effoctionatelv  t-rms  "  the  bup."  He 
has  the  good  fortune  to  be  of  help  in  tow- 
ing Claire's  car  out  of  a  mudhole  the  first  day 
out  and  thereaft"r  keeps  to  the  trail.  Claire 
does  not  wish  to  encourage  strange  young  men 
but  there  is  something  apr>»aling  about  the  young 
mechmic  and  h^  certainlv  has  a  vast  store  of 
knowledge  about  cars  and  how  to  make  them 
behave  on  unmannerly  roads  which  turn  into 
deep  sloughs  of  mud  when  one  least  expects  it 
and  run  ui  the  side?  of  mountains  without 
warning.  On  several  occasions  Milt  Daggett, 
for  such  is  the  voung  man's  name,  is  the 
mi-ins  of  escane  from  some  predicament  and 
Claire  finally  has  to  admit  that  it  is  safer  to 
have  him  along  than  to  travel  without  him. 
He  particularly  distinguishes  himself  by  pull- 
ing from  the  running  board  of  Claire's  car  a 


ruffian  who  had  begged  a  ride  and  then  threat- 
ened to  rob  the  Boltwoods  and  run  away  with 
their  roadster.  Milt  is  the  product  of  a  vil- 
lage where  baths  are  weekly  events  and  Claire 
is  the  froth  on  the  top  layer  of  the  cream  of 
exclusive  Brooklyn  society.  On  the  road,  how- 
ever, one  gets  a  different  "  slant  "  as  Milt 
says,  so  that  by  the  time  they  reach  Yellowstone 
Park.  Milt  and  Claire  are  quite  chummy  and 
she  is  encouraging  him  in  his  plan  to  enter  the 
University  of  Washington  as  a  student  of  engi- 
neering. And  then,  at  Kalispell,  who  should 
show  up  but  Jeff  .Saxton,  the  very  model  of 
Mrooklyn  propriety,  official  suitor  for  Clair'e 
hand  and  a  good  fellow,  successful  too,  in  spite 
of  the  fact  that  he  is  a  first  class  snob  and 
prig.  Milt  arrives  with  a  disreputable  pas- 
senger whom  he  has  picked  up  on  the  road  and 
does  not  contrast  well  with  Jeff.  Milt  realizes 
this  and  proceeds  to  rush  on  ahead  but  is 
again  overtaken  and  he  and  Claire  enjoy  one 
highly  exciting  adventure  which  results  in  the 
wrecking  of  Claire's  car  and  the  death  of 
"  Pinky  "  —  Milt's  passenger  —  who  meets  death 
in  an  attempt  to  steal  the  roadster.  At 
Seattle  Claire  visits  the  Gilsons,  who  conspire 
with  Jeff  to  make  Milt  rediculous,  but  Claire 
by  now  has  learned  that  Milt  has  more  to  offer 
her  than  any  of  the  people  in  her  own  set,  and 
so,  when  the  opportunity  offers,  they  run  off 
together  in  the  "  bug." 
Picture  High  Lights:  This  story  has  more  pic- 
ure  possibilities  than  may  appear  from  this 
very  brief  synopsis  and  the  action  does  not 
require  an  actual  trip  across  the  continent.  It 
has  the  virtue  of  absolute  novelty. 


Expects  "The  Blindness  of  Youth" 
Will  Meet  Demands  of  Public 

"The  Blindness  of  Youth"  which  is  about 
to  be  released  by  ihe  Foundation  Film  Cor- 
poration, 1600  Broadway,  New  York,  is  a 
storj'  that  will  come  close  to  touching  the 
heart  of  every  motion-picture  fan,  it  is 
stated.  The  screen  version  of  the  story 
is  declared  to  be  of  the  tj^pe  every  ex- 
hibitor will  welcome.  The  theme  of  the 
"Blindness  of  Youth,"  it  is  said,  will  carry 
the  interest  of  the  reviewer  to  the  end  of 
its  screening. 

Murray  W.  Garsson,  general  manager  of 
the  company  talked  with  a  number  of  prom- 
inent exhibitors  and  exchange  managers 
regarding  the  likes  and  dislikes  of  the  the- 
atre-going public.  After  a  thorough  in- 
vestigation of  the  subject,  !Mr.  Garsson  said 
that  he  found  that  the  public  in  general  is 
in  favor  of  the  picture  with  a  touch  of  so- 
ciety life  and  the  society  girl  as  the  basis 
for  the  stor},-.  Considering  their  tip  worthy 
of  consideration,  Mr.  Garsson  set  out  to 
purchase  material  along  these  lines  and 
"The  Blindness  of  Youth"  was  his  final  se- 
lection.  


Cast  of  "  The  Luck  of  Geraldine 
Laird  "  Wins  High  Praise 

Miss  Bessie  Barriscale's  manager,  T.  L. 
Frothingham,  praised  highly  the  work  of 
the  entire  cast  in  the  production  of  "  The 
Luck  of  Geraldine  Laird,"  but  showered 
special  marks  of  approval  upon  the  efforts 
of  Aliss  Barriscale  and  Xiles  Welch,  who 
plays  opposite  Miss  Barriscale.  His  state- 
ment concludes  as  follows : 

"  In  fact  I  might  add,  that  the  entire 
cast  from  Miss  Barriscale  down  to  the 
little  children,  Mary  Jane  Ir\-ing  and 
Theo-Alice  Carpenter,  and  their  pet  dog. 
give  a  performance  that  is  sure  to  prove 
a  delight  to  those  who  appreciate  real 
acting.  Each  one  seems  to  live  and  feel 
his  or  her  part,  and  that  is  after  all  the 
most  essential  things." 


December   13,    19 19  4311 

iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM 


I  In  and  Out  West  Coast  Studios  | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim^ 


Famous  Players-Lasky 


CECIL  B.  DEMILLE  is  expected  back 
in  a  few  days  from  New  York  where 
he  made  the  final  scenes  for  "  Why  Change 
Your  Wife."  This  will  make  possible  the 
completion  of  the  work  of  editing  this  De- 
Mille  subject.  Thomas  Meighan,  who  went 
to  New  York  with  Mr.  DcMille,  will  re- 
main East  until  early  in  December,  but  his 
arrival  will  not  delay  production  of  "  The 
Prince  Chap,"  in  which  he  is  to  be  starred 
under  the  direction  of  William  DcMille. 
This  subject  will  be  an  Artcraft  Special. 

"  Where  Julia  Rules  "  is  to  be  the  next 
vehicle  for  Bryant  W^ashburn,  this  star 
having  completed  his  work  in  "The  Six 
Best  Cellars."  James  Cruze  will  be  the  di- 
rector of  the  new  subject. 

Ann  Little  has  been  selected  for  leading 
woman  for  Wallace  Keid  in  "  The  Bear 
Cat."  The  company,  this  week,  is  back 
from  San  Francisco  where  the  final  race 
scenes  of  the  picture  were  made.  This 
subject  will  require  the  use  of  the  largest 
auditorium  in  Los  Angeles  ■ —  that  of  the 
Shrincrs  —  where  an  automobile  show  or 
exposition  will  be  staged  especially  for 
scenes  in  this  subject.  Automobiles  of  all 
makes,  together  with  accessories  of  all 
kinds,  will  be  used  for  the  display. 

Three  hundred  negroes  were  taken  to  a 
desert  island  off  the  coast  this  week  to 
work  in  the  Houdini  picture,  "  Terror 
Island." 

Adolph  Zukor  is  back  in  Los  Angeles 
after  spending  a  few  days  in  San  Fran- 
cisco and  will  remain  at  the  W^est 
Coast  studios  of  the  Famous  Players-Lasky 
for  the  next  two  weeks. 


Fox  Studio  Notes 


THE  Fox  studio  has  taken  on  renewed 
activities  between  picture  seasons 
there,  and  now  all  of  the  producing  units 
are  actively  engaged  on  new  subjects  with 
but  one  exception.  Edmund  Lawrence  and 
Denison  Clift,  as  codirectors,  arc  making 
the  final  scenes  for  the  Madlaine  Traverse 
subject,  "W'hat  Would  You  Do?"  which 
was  written  by  Clift.  George  McDaniels  is 
playing  the  male  lead. 

Edward  J.  LeSaint  (who  says  Motion 
Picture  News  never  carries  his  name)  has 
just  begun  work  on  a  new  Gladys  Brock- 
well  picture  which  has  been  titled  "  White 
Lies."  While  some  scenes  of  this  photo- 
play were  taken  this  week,  the  entire  cast 
has  not  been  assembled. 

Buck  Jones  is  at  work  on  the  second  of 
the  new  series  of  Fox  Western  pictures, 
and  in  this  a  new  leading  woman  will  be 
introduced  in  the  person  of  Vivian  Rich, 
who  will  be  remembered  as  star  of  Ameri- 
can releases.    Miss  Rich  has  been  out  of 


pictures  for  the  past  year  or  more.  Charles 
Swickard  is  directing  this  subject,  which 
has  been  titled  "  The  Last  Straw." 

The  Fox  William  Russell  Company  has 
a  new  leading  woman  who  will  make  her 
first  appearance  in  "  The  Lincoln  Highwa\- 
man,"  now  in  production  under  the  direc- 
tion of  Emmett  Flynn.  The  leading 
woman  is  Lois  Lee  who,  in  1917,  was  win- 
ner of  the  beauty  and  brains  contest  con- 
ducted by  the  Photoplay  Magazine,  and 
who  has  since  played  in  several  Essanay 
and  Universal  pictures.  Miss  Lee  recently 
came  to  the  Coast,  and  it  was  through  the 
effort  of  the  Mabel  Condon  exchange  that 
she  has  been  lifted  to  the  position  of  lead- 
ing woman. 

Tom  Mix  is  now  working  in  "  3  Gold 
Coins,"  written  especially  for  this  Western 
player.  Margaret  Loomis,  a  dancer  of 
national  reputation,  who  has  played  in 
many  Lasky  subjects,  is  leading  woman  for 
this  company.  Cliff  Smith  continues  as  di- 
rector of  the  Mix  pictures. 

"  Her  Elephant  Man,"  which  is  to  be 
the  initial  starring  vehicle  for  Shirley 
Mason,  will  have  Albert  Roscoe  as  leading 
man.  The  work  of  filming  this  was  started 
in  the  past  few  days  by  Director  Scott 
Dunlap. 


Thomas  H.  Ince  Newsettes 


AFTER  a  rehearsal  of  three  weeks  the 
Douglas  MacLean-Boris  May  Com- 
pany has  started  work  of  actual  shooting 
on  their  latest  comedy  which  has  been 
given  the  working  title  of  "  Playing  With 
Fire."  Lloyd  Ingraham  is  directing  the 
production  under  the  supervision  of 
Thomas  H.  Ince,  who  has  supplied  an  ex- 
cellent supporting  cast  for  the  co-stars, 
which  includes  such  names  as  Wade 
Boteler,  who  made  a  big  hit  as  the  Mess 
Sergeant  in  "Twenty-three  and  a  Half 
Hours'  Leave,"  Norris  Joynson,  Wilbur 
Higbj-,  Mollie  McConnell,  Grace  Morse  and 
Bob  Walker.  Bert  Cann  is  behind  the 
camera. 

Last  week  marked  the  completion  of  the 
Ray  picture,  "  Watch  Out,  William,"  and 
in  the  course  of  the  next  day  or  two 
Charles-  Ray  and  his  supporting  company 
will  start  on  their  next  production  which  is 
taken  from  the  story  "  Homer  Come 
Home,"  by  Alexander  Hull,  and  adapted 
to  the  screen  by  Agnes  Christine  Johnston. 
In  this  story  Mr.  Ray  will  play  the  part 
of  a  young  man  with  broad  guage  ideas  in 
a  narrow  guage  town,  and  in  order  to  ac- 
complish his  purpose  he  finds  it  necessary 
to  leave  his  native  village  for  a  sojourn  in 
the  city.  On  his  return  to  the  village,  hav- 
ing become  sophisticated  in  the  ways  and 
dress  of  the  city,  he  proceeds  to  put  over 
his  big  plans  and  wins  the  heart  of  the 
village  belle,  much  to  the  chagrin  of  the 
villain,  but  to  the  great  advantage  of  his 
own  home  town. 


Doings  at  Vitagraph  Plant 


PRESIDENT  ALBERT  E.  SMITH, 
since  coming  to  Los  Angeles,  has  con- 
summated a  new  contract  with  Larry 
Semon,  and  the  comedian  this  week  began 
work  on  his  first  two-reel  subject  under 
this  contract.  The  new  document  is  re- 
ferred to  as  a  three  million  dollar  contract, 
and  is  said  to  stipulate  that  Semon  shall 
make  thirty  comedies  in  the  next  three 
\  cars,  each  of  which  is  to  cost  $10(),0(X). 

The  new  Vitagraph  serial  to  feature  Joe 
Ryan  has  been  given  the  title  of  "  The 
Black  Soviet,"  and  it  is  now  thought  the 
filming  of  this  will  be  started  within  the 
next  few  days.  Bert  Ensminger  has  been 
selected  to  serve  as  co-director  with  the 
featured  player,  but  leading  woman  and 
other  members  of  the  cast  have  not  been 
named. 

William  Duncan  will  have  Edith  John- 
son, it  is  definitely  announced,  as  leading 
woman  in  the  forthcoming  features  which 
he  will  put  in  production  next  week  fol- 
lowing a  short  vacation. 

The  Montgomery  and  Rock  unit  have 
lieen  away  from  the  studio  all  week  work- 
ing on  scenes  which  require  a  leap  of  23 
feet  from  the  top  of  one  building  to  an- 
other. All  the  scenes  for  the  comedy, 
with  the  exception  of  the  most  hazardous, 
will  be  filmed  prior  to  the  taking  of  the 
leap,  and  this  scene  will  be  made  before 
the  end  of  the  week. 


What  Metro  is  Doing 


METRO  has  secured  the  screen  rights 
for  the  very  popular  novel,  "  The 
Four  Horsemen  of  the  Apocalypse,"  by 
Blasco  Ibanez,  and  Director-General  Max- 
well Karger  announces  that  it  will  be 
filmed  as  a  Screen  Classic. 

June  Mathis  has  been  granted  a  vacation, 
and  left  this  week  to  spend  several  weeks 
in  New  York. 

Graham  Pettie  has  been  selected  to  play 
the  role  of  a  backwoods  tailor  in  Bert 
Lytell's  "  The  Right-of-Way."  He  has  had 
a  very  wide  experience  on  the  speaking 
stage,  and  has  played  in  pictures  since  1915. 

Completion  of  the  Viola  Dana  Screen 
Classic,  "  The  Willow  Tree,"  is  an- 
nounced. This  was  made  under  the  direc- 
tion of  Henry  Otto,  and  contains  some  of 
the  most  elaborate  settings,  both  interior 
and  exterior,  made  for  a  photoplay  at  the 
Metro  studio. 

Robert  Emmons,  aged  forty-five,  an  actor 
who  has  appeared  in  many  West  Coast  sub- 
jects, died  suddenly'  of  heart  trouble  at  the 
Metro  studios  November  22d.  On  the  day 
of  his  death  he  had  taken  part  in  the 
society  circus  scenes  for  "The  Walk-Offs," 
the  forthcoming  May  Allison  picture. 


4312 


Motion   Picture  News 


HERE  AND  THERE 


LOUIS  BURSTOX  announces  the  com- 
pletion of  the  King  Baggot  film,  "  The 
Hawk's  Trail,"  which  has  Rhea  Mitchell 
and  Grace  Darmond  as  the  leading  women, 
and  which  was  made  under  the  direction  of 
W.  S.  Van  Dyke.  It  is  very  probable  that 
a  new  producing  unit  will  be  formed  by 
Burston  to  take  up  the  making  of  five  reel 
or  larger  subjects,  and  reports  have  it  that 
Grace  Darmond  will  be  the  featured  player. 

The  Francis  Ford  Company  is  working 
on  the  seventh  episode  of  the  "  Gates  of 
Doom,"  principality  serial  in  which  Ella 
Hall  plays  the  lead,  with  Mark  Fenton, 
Elsie  A'an  Name  and  Phil  Ford  as  princi- 
pals. 

The  Great  Western  Pictures  Corpora- 
tion, recently  organized  by  Emmett  Dalton 
and  Dan  Ryan,  has  completed  two  two- 
reel  subjects  under  the  direction  of  Francis 
Powers.  Dalton,  who  will  be  remembered 
as  star  of  "  Beyond  the  Law-,"  made  by  the 
Southern  Feature  Film  Company,  is  taking 
the  leading  part  in  this  series  of  Western 
films.  He  has  Caroline  Wagner  and  Mary 
Scott  as  his  leading  women,  and  they  will 
alternatel}-  appear  in  pictures  of  the  series. 
William  Addison  Lathrop  is  author  of 
these  stories. 

Marshall  Neilan  and  his  company  of  all- 
star  players,  including  Lewis  Stone,  Mar- 
jorie  Daw,  Jane  Novak  and  Barney  Sherry, 
are  now  hard  at  work  in  the  northern  part 
of  Canada  filming  the  final  scenes  for  Mr. 
Neilan's  first  independent  production, 
"  The  River's  End,"  an  adaptation  of  the 
story  of  the  same  name  by  James  Oliver 
Curwood. 


All  the  exterior  scenes  of  the  picture  will 
Ijc  filmed  in  the  North  and  Mr.  Neilan 
estimates  he  will  be  away  for  two  or  three 
weeks. 

Others  who  made  the  trip  were  William 
Bomb,  production  manager;  Tom  Held, 
assistant  director;  Henry  Cronjager,  Sam 
Landers,  and  Dave  Kissen,  cameramen : 
Foster  Leonard  and  Bill  Lenhian,  assistant 
cameramen ;  Charles  Smyth,  Mr.  Neilan's 
secretary;  George  Elder  and  Frank  Stucky, 
propertymen. 

Miss  Mary  Pickford  and  mother  arrived 
from  New  York  after  attending  the  third 
hearing  in  the  sui.t  brought  by  Mrs.  C.  C. 
VVilkinning  for  commissions  claimed  to  be 
due  her  for  services  rendered  in  securing 
an  engagement  for  Miss  Pickford  with 
Famous  Players  Pictures  Corporation,  in 
which  trial  the  jury  rendered  a  verdict  for 
the  defendant.  Miss  Pickford  began  work 
immediately  upon  her  arrival  on  the  last 
scenes  for  "  Pollyanna."  About  two  weeks 
will  be  required  for  finishing  the  making 
of  scenes  for  this,  which  is  to  be  the  first 
United  Artists  release. 

Francis  Marion,  scenario  writer  for  Miss 
Pickford,  has  been  at  the  Coast  for  the 
past  few  days  working  on  the  subtitles  for 
"  Pollyanna."  She  was  accompanied  by  her 
husband,  Fred  Thompson,  to  whom  she  was 
married  on  November  2d.  Thompson  is 
all  around  world  champion  athlete,  having 
won  that  title  at  the  Olympic  Games  in 
1912.  The  couple  were  to  be  married  in 
Paris  more  than  a  year  ago,  but  the  sign- 
ing of  the  armistice  changed  the  plans  of 
the  army,  and  it  was  impossible  for  them 
to  meet  until  they  both  returned  to  New- 
York  recently. 

There  is  a  convention  of  famous  authors 
this  week  at  the  ofiice  of  Ben  B.  Hampton, 


those  present  being  Zane  Grey,  Stewart 
Edward  White,  Emerson  Hough  and  Win- 
ston Churchill,  -vv-ho  will  spend  some  time 
here  in  consultation  with  Mr.  Hampton  and 
his  staff  respecting  forthcoming  produc- 
tions of  this  studio.  Film  versions  of 
Emerson  Hough  and  Winston  Churchill 
novels  will  be  started  in  the  very  near 
future,  and  inasmuch  as  the  productions 
bear  the  signature  of  the  authors'  personal 
endorsements,  they  are  giving  the  producer, 
Mr.  Hampton,  all  the  personal  co-operation 
possible. 

Archer  MacMackin  has  been  engaged  as 
director  for  the  Gale  Henry  comedies,  and 
this  week  began  work  on  a  picture  which 
has  been  titled,  "  House  Hunting."  The 
supporting  players  will  be  Billy  Franey, 
Hap  Ward,  Phyllis  Allen  and  a  number  of 
girls.  MacMackin  has  had  a  wide  ex- 
perience in  the  direction  of  comedies,  and 
has  written  senarios  for  many.  He  became 
identified  with  the  industry  a  number  of 
years  ago  with  Essanay. 

A  new  producing  company  has  been 
organized  by  the  Mitchell  Lewis  Corpora- 
tion according  to  announcement  by  Gen- 
eral Manager  Clarence  J.  Williams,  which 
will  make  Bradbury  productions.  The  first 
of  these  is  now  in  the  process  of  filming 
and  is  known  under  the  working  title  of 
"  Hollyhocks." 


Goldwyn  Studio  Notes 


EXPANSION  of  production  of  the 
Goldwyn  Company  at  Culver  City  this 
week  made  necessary  the  acquisition  of 
additional  space  for  buildings  and  settings, 
and  a  deal  w  as  closed  by  General  Manager 
Abraham  Lehr  for  the  purchase  of  thirteen 
acres  adjoining  the  studio.  This  gives  the 
Goldwyn  studio  a  frontage  of  half  a  mile 
on  Washington  Boulevard  and  a  total  area 
of  about  fifty  acres.  The  property  is  now 
in  almost  a  triable  shape  and  very  advan- 
tageous in  e\-ery  respect  for  studio  and  set- 
ting sites.  It  will  be  possible,  by  the  use 
of  this  land,  to  keep  street  scenes  standing, 
and  these  ma}-  be  changed  for  this  or  that 
production,  thus  reducing  production  costs. 

The  Goldwyn  Flying  Corps  is  a  new  or- 
ganization capitalized  at  several  thousand 
dollars,  which  was  organized  this  week  by 
G.  B.  Manley  of  the  production  depart- 
ment, who  was  a  member  of  the  U.  S. 
Aviation  Corps  in  France.  The  stockhold- 
ers are  all  members  of  the  Goldw>-n  staff, 
who  have  subscribed  the  total  amount  of 
stock,  and  the  money  thus  raised  will  be 
used  for  the  purchase  of  airplanes,  order 
for  the  first  having  been  made.  General 
^Manager  Lehr  has  granted  the  officers  of 
the  corps  the  use  of  land  in  the  studio  for 
aviation  field,  and  the  Goldwyn  Company 
will  build  a  hangar.  The  machines  are  to 
be  used  by  members  of  the  corps  and 
rented  to  the  studio  or  the  pubUc.  They 
maj-  thus  be  of  service  in  delivering  film 
or  taking  supplies  or  people  to  location. 

Practically  all  the  Goldwyn  companies 
have  been  in  production  on  their  present 
subjects  for  the  past  four  to  six  weeks,  and 
all  will  finish  at  about  the  same  time,  so 
there  is  very  little  new  in  the  matter  of 
production  other  than  has  been  announced 
in  this  department. 


DECEMBER  13,  1919 


NEWS 


MORE  NEWS 


It  rained. 

Rumors  are  numerous. 
There   ain't   no  news. 
Bill    Hart   has   made    "  Sand  ". 
C.  B.  de  Mille's  back  in  town. 
Thanksgiving  was  with  us  last 
week. 

Mary  Pickford's  home  from 
New  York. 

Adolph  Zukor  was  in  Frisco  this 
week. 

Edwin  Carew"s  in  our  town  to 
make  films. 

Mabel  Normand  has  made  a 
new  contract  to  play  in  films. 

We  again  hear  that  John  Bow- 
ers is  expecting  his  yacht  from 
New  York. 

About  all  the  studios  are  doing 
is  finishing  pictures  started  weeks 
ago. 

Lynn  Reynolds  we  hear  is  vaca- 
tioning 'after  two  weeks  on  the 
desert  with  Harry  Carey. 

When  King  Albert  was  here, 
Tom  Ince  entertained  him,  and 
he  did  the  same  for  Harry 
Lauder. 

Ben  Carre,  Neilan  &rt  director, 
is  the  first  film  colony  victim  to  be 
effected  by  the  Flu. 

E.  Mason  Hopper  denies  the 
statement  that  a  director  must 
wear  puttees  to  make  a  successful 
picture. 

After  hearing  directors  tell  of 
their  pictures,  HOKUM  concludes 


there  are  many  a  jest  spoken  in 
truth. 

Bill  Duncan  has  a  dog  named 
Nig  that  has  walked  through 
enough  cheese  to  cause  a  loss  of 
fifty  thousand. 

Victor  Heerman's  Thanksgiving 
piastime  is  visiting  a  local  orphan 
asylum  and  dishing  out  candies, 
fruits,  etc. 

Alice  Lake  don't  want  a  pho- 
tographer to  retouch  her  nega- 
tives. She  insists  that  all  her 
nose    shall    be  retained. 

Dal  Clawson,  it  might  be  said 
has  returned  to  his  first  love  — 
he  has  a  new  contract  for  a  year 
with  Lois  Weber. 

The  epidemic  of  going  up  has 
spread  to  the  Marshall  Neilan 
studio.  Naida  Carle  of  the 
publicity  department  took  the  air. 

Bessie  Barriscale  has  invented 
a  title  that  many  of  our  town 
can  use  by  placing  the  letters  M. 
E.  after  their  name  —  Movie 
Extra. 

Jack  Warner,  judging  from  the 
Al  St.  John  Comedy  titled, 
wants  to  hurry  the  game  along. 
Here  they  are:  "  Speed,"  "  Clean- 
ing Up,"  land  "  Skip  Ahoy!  " 

Reports  from  San  Fransisco  are 
to  the  effect  that  George  Melford's 
voice  could  be  heard  above  the 
din  when  the  ferry  and  steamer 
collided  for  "  Sea  Wolf  "  scenes. 

Will  Rogers  has  been  lecturing 


daily  for  free  lunches  using  the 
subject  of  "  Liars."  He  says  the 
giand  lodge  is  located  in  Los 
Angeles,  and  also  claims  that  he's 
a  big  liar. 

A  visitor  at  U  City  saw  Film 
Editor  Frank  Lawrence  looping 
print  through  his  hands,  and 
immediately  thought  he  was  mak- 
ing patent  leather  belts  as  a  by- 
product   of   film  production. 

Mary  Miles  Minter  is  doing 
public  appearances  at  San  Fran- 
cisco and  Oakland  Theatres,  and 
Henry  L.  Massie,  her  personal 
representative,  is  seeing  that  all 
the  newspapers  hear  about  it. 

Since  the  Goldwyn  band  was 
organized,  many  of  the  studio 
folks  have  banded  together  anl 
formed  an  .'\viation  club.  It  may 
be  the  band  had  something  to  do 
with  starting  the  latest  movement. 

Harry  R.  Brand,  who  wrote 
pieces  for  the  Los  Angeles 
Express,  is  now  Remingtoning  at 
W  St.  John's  comedy  studio, 
where  he  is  adding  his  wit  to 
subtitles  as  well  as  his  imagina- 
tion to  "  news  "  stories.  Along 
the  same  line  we  learn  that  Dean 
Fifield,  who  made  a  lot  of  .Ameri- 
can studio  stars  famous,  is  now 
adding  laurels  to  Syd  Chaplin, 
after  a  year  with  Uncle  Sam. 
Gentlemen  of  press  agentry  should 
feel  proud  that  these  two  men 
have   joined   the  ranks. 


I)  t'  ("  (•  HI  her    I  ;  ,  1919 


4313 


nilllllllMlillllllUlllilM^^^^ 


MONTGOMERY  &  ROCK 
VITAGRAPH 


EARL  MONTGOMERY 


JOSEPH  ROCK 


Alan  Forrest 


LEADING  MAN 


''The  Forgotten  Woman'' 

p.  D.  Sargent  ProductiODS  Co. 


JACQUES  JACCARD 

Producer-Author  and  Director 

"Cassidy  of  the  Air  Lanes" 
"Cyclone  Smith"  and 
"Tempest  Cody"  Stories 

UNIVERSAL 


SCOTT  DUNLAP 


DIRECTING  FOR 


Fox  Film  Corporation 

HOLLYWOOD,  CALIF. 


Doris  Schroeder 

CONTINUITY  AND  ADAPTATIONS 

CURRENT  RELEASES 

"The  Trembling  Hour" 

AND 

"Under  Suspicion" 

UNIVERSAL 


HECTOR  CLOVERIO 

SUPERVISING 

CLOVERIO    FILM    COMPANY  COMEDIES 

NOW  BEING  PRODUCED 

NOEL  MASON  SMITH 


Direetii:ig 

Jimmy  Aubrey 


Big  V  Comedies  ax 
VITAGRAPH 


Current  Rele«*=ie^-  "Squ^bs  and  Squabblers" 


4314  Motion   Picture  News 

ilffilllllllllllllllllllllllllllllllllllllllllllllllllllllllllttlllll^ 


Professional  Section 


iniiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 
Sub-titles  to  Co?   Not  in  the  Opin- 
ion of  Franl(  Woods 

WILL  the  motion  picture  go  through  a 
process  of  evolution  until  the  sub- 
titles are  quite  needless  to  help  tell  the 
story?  Not  in  the  opinion  of  Frank  E. 
Woods,  supervising  director  of  Paramount 
picttnes. 

There  has  recently  been  a  revival  of  the 
talk  about  the  alleged  improvement  of 
photoplays  by  the  elision  of  the  printed 
word.  Mr.  Woods  thinks  it  is  neither  pos- 
sible nor  desirable.  "  It  is  true,"  he  said, 
"  that  long  or  needless  titles  are  generally 
the  stamp  of  a  poor  quality  film,  but  it 
does  not  follow  that  titles  are  undesirable 
per  se. 

"  It  rather  appears  to  the  fancy  to  sug- 
gest that  a  picture  might  be  so  well  made 
as  to  eliminate  the  need  of  explanatory 
titles.  But  that  deduction  is  wrong  because 
titles  are  not  explanatory;  in  pictures  they 
are  as  much  a  part  of  the  action  as  they 
are  in  the  spoken  drama.  And  they  per- 
form their  function  of  enlightening  the 
spectator  quite  as  much  as  the  depicted 
action. 

"  Just  as  in  the  stage  plays,  so  in  the 
screen  plays,  words  are  often  absolutely 
necessary  to  give  the  key  to  the  situation. 
You  can  picture  an  actor's  expression  or 
movements  with  great  skill  and  still  not 
convey  what  is  taking  place  in  his  mind ; 
yet  it  is  in  the  mental  clash  that  the  best 
drama  consists." 


Montgomery  and  Rocff  Take  Many 
Chances 

The  grave  dangers  that  lurk  in  even  the 
slighte.'^t  alteration  of  plans  for  a  movie 
thrill  was  forcefully  illustrated  last  week 
when  Montgomery  &  Rock  Vitagraph 
comedy  stars  were  making  ready  to  film  a 
spectacular  jump  from  the  roof  of  one  tall 
building  to  the  roof  of  another,  slightly 
lower,  on  the  opposite  side  of  a  narrow 
downtown  street. 

The  width  of  the  street,  from  wall  to 
wall,  at  the  front  cud  of  the  buildings  was 
carefully  measured  as  twenty-two  feet,  and 
for  se\  eral  days  the  comedians  practiced 
broad-jumping  at  the  studio  until  they 
finally  reached  the  point  where  Joe  Rock 
was  able  to  jump  a  distance  of  twenty-one 
feet  and  Earle  Montgomery  could  clear  a 
distance  of  little  over  twenty  feet. 

The  team  then  calculated  that  with  the 
drop  of  some  fi\e  feet  that  would  be  en- 
countered when  the  jump  was  made  from 
building  to  building  that  they  would  he 
able  to  successfully  perform  the  feat. 


Harry  Rcvier,  directing  "  The  Return  of  Tar 
zan  "  for  Numa  Pictures  Corporation 

But  when  they  arrived  on  the  roof  of 
the  building  they  discovered  that  a  small 
chimney  in  the  center  of  the  roof  at  the 
point  from  which  the  jump  was  to  be  made 
prevented  a  run  of  some  hundred  feet  that 
they  needed  to  gain  momentum.  The 
cameras  were  then  moved  to  focus  at  a 
spot  nearer  to  the  rear  of  the  buildings 
and  the  stars  made  ready  to  make  the 
jump  from  that  point.  Then  someone  re- 
marked that  the  distance  looked  greater  at 
the  rear  of  the  building  than  it  was  at  the 
front,  but  this  was  set  down  as  being  a 
perspccti\e  allusion  until  the  distance  was 
measured  and  found  to  be  nine  feet  wider 
than  the  best  jump  achieved  by  the  come- 
dians. The.  distance  between  the  buildings 
at  the  second  point  was  over  thirty  feet. 


T 


en 


Picture   Stars   Aid  Legions 
Replacement  Bureau 

The  boys  of  the  .A.meric_^n  Legion  ele:ted 
ten  favorite  motion  picture  stars  to  assist 
them  at  the  benefit  ball  given  Armistice 
Night,  November  11,  in  the  Shriners' 
Auditorium  of  Los  Angeles,  Cal.  The 
proceeds  are  to  be  used  for  the  mainten- 
ance of  the  war  replacement  bureau,  one 
of  the  most  effective  aids  for  returned 
soldiers. 

The  players  so  honored  are:  .-Kntonio 
Moreno,  Wallace  Reid,  Bryant  Washburn, 
Vi'illiam  Russell.  Tom  Forman,  Madge 
Kennedy,  Betty  Blythe,  Enid  Bennett, 
Gladys  Brockwell  and  Carol  Mac  Comas. 
Each  of  the  stars  gives  away  one  dance 
to  a  holder  of  a  lucky  niimber  drawn 
with  the  ticket  of  admission. 


HECTOR  V.  SARNO 

Current  Re^eise 

"The  Right  to  Happiness"  with  Dorothy  Phillips  and 
Rex  Beach  stories  produced  by  Goldwyn. 

In  Production 

"Rio  Grande",  Edwin  Carewe's  production  of 
Augustus  Thomas'  story.  Playing  most  important  role. 


About  the  Players 

Roger  Lytton,  who  recently  finished  his 
part  in  the  Hallmark  production  "  High 
Speed,"  says  that  he  finds  the  police  force 
efficiency  about  Union  Square,  so  far  as 
harmless  and  law  abiding  actors  like  him- 
self are  concerned,  just  100  per  cent,  per- 
fect. Mr.  Lytton  was  returning  home  at 
2  a.m.  the  other  morning,  shivering  with 
cold  from  the  after  effects  of  having  been 
obliged  to  escape  innumerable  times,  in  the 
chill}-  midnight  atmosphere,  from  a  sup- 
posedl}-  burning  house,  clad  in  only  his 
shirt  and  trousers.  He  was  carrying  a 
bag  —  a  bag  that  he  had  always  before 
imagined  to  be  handsome  enough  to  be 
quite  inconspicuous  —  but  the  police,  it 
se<  ms,  didn't  find  it  so.  In  his  journey  of 
three  blocks,  from  the  subway  station  to 
his  studio  apartment,  Mr.  Lytton  was 
stopped  no  less  than  three  times  by  as 
many  uniformed  officials,  and  questioned 
as  to  the  contents  of  that  bag.  And  each 
time,  no  sooner  had  he  began  to  explain 
that  it  contained  merely  a  few  boxes  of 
make-up  and  several  suits  of  clothes,  than 
the  careful  officer  of  the  law  exclaimed  in 
words  to  this  effect :  "Ah,  sure,  an'  I've 
seen  ye  that  oftin  meself  in  the  fillums. 
Sorry  to  bother  ye,  but  there's  many  a  bag 
like  that  with  bombs  in  it  these  days,  and 
we  'ave  our  orders,  ye  know." 


Betty  Ross  Clarke,  who  pla3ed  the 
feminine  lead  opposite  William  Farnum  in 
"  If  I  Were  King,"  tells  an  amusing  story 
of  the  way  she  secured  her  first  part  in 
pictures.  She  was  intent  on  the  wall 
directory  of  a  large  office  building,  and 
oblivious  to  everything  around  her,  when 
a  remarkably  good  looking  man,  whom 
she  doesn't  remember  ever  having  seen 
before,  touched  her  arm,  apologized  for 
disturbing  her,  and  told  her  that  if  she 
wanted  an  excellent  part  in  a  big  film 
production,  he  would  advise  her  going  to 
the  Fox  office  at  once.  Not  knowing 
whether  to  take  him  seriously  or  not,  Miss 
Clarke  finally  decided  to  take  a  chance.  No 
one  at  the  Fox  office  could  offer  any  clew 
as  to  the  identity  of  the  handsome  stranger, 
but  they  told  her  that  they  thought  they 
knew  someone  who  would  be  glad  she 
had  come.  The  someone  was  T.  Gordon 
Edwards,  w^ho  signed  her  immediately  for 
Mr.  Farnum's  leading  woman.  Fortunate 
is  she  who  is  a  perfect  typel 


Mme.  Olga  Petrova,  who  has  deserted 
the  screen  for  a  tour  of  27  prominent 
cities  in  vaudeville,  spent  the  only  week's 
"lay-off"  of  her  entire  tour  by  journepng 
all  the  way  from  New  Orleans  to  New 
York  for  one  day  —  to  spend  Thanks- 
giving at  her  home  at  Great  Neck,  and  to 
make  a  new  Emerson  Phonograph  record 
of  her  original  song  "  The  Road  to 
Romanj- "  ■ —  returning  Friday  to  Houston, 
Texas. 


December   13,    i  9  i  9 


4315 


About  Coast  Players 


When  Harvey  Thew,  who  had  been 
writing  continuity  for  Goldwyn  "  The  Man 
in  Lower  10,"  saw  the  headlines  in  a  local 
paper  concerning  the  recent  Southern 
Pacific  wreck  near  Los  Angeles,  he  began 
to  move  toward  General  Manager  Abra- 
ham Lehr's  office.  Fifteen  minutes  later, 
cameramen  and  assistants  were  in  an  auto- 
mobile on  the  way  to  the  wreck.  Mr. 
Thew  served  as  director,  played  in  some 
I  the  scenes,  and  then  later  re-wrote  the 
oript  so  that  the  photoplay  will  contain 
the  scenes  of  the  most  expensive  wreck 
i>ccurring  in  the  west  in  recent  years, 
■^.enes  were  taken  of  the  wreck  of  the 
demolished  engine,  the  crushed  cars  and 
interiors  of  several  of  the  Pullmans  after 
all  of  the  victims  of  the  wreck  had  been 
removed. 


Percy  Hilburn  is  a  self-made  (camera) 
man.  When  motion  pictures  just  began  to 
be  motion  pictures,  he  was  asked  to  do 
the  camera  work  and  his  first-hand  in- 
formation came  from  catalogues"  of  the 
manufacturers  of  cameras.  With  this 
meagre  information,  he  became  cameraman 
and  laboratory  man  for  V'itagraph  and  he 
must  have  made  good  for  he  remained 
there  five  years.  Following  this,  he 
was  engaged  by  Goldwjn  to  photograph 
Geraldine  Farrar  subjects  at  the  time  the 
contract  was  made  with  Miss  Farrar. 
With  the  exception  of  photographing  two 
subjects  starring  Mabel  Normand,  he  has 
given  practically  all  of  his  time  to  the 
making  of  Geraldine  Farrar  subjects.  The 
most  recent  release,  "  The  Flame  of  the 
Desert,"  is  considered  one  of  the  finest 
examples  of  photography  made  for  the 
screen. 


Finis  Fox,  who  wrote  "  Blackie's  Re- 
demption," one  of  the  most  popular  Bert 
Lytell  Metro  releases,  has  been  assigned 
to  the  work  of  preparing  continuity  for 
".•\lias  Jimmy  Valentine,"  the  O.  Henry 
and  Paul  Armstrong  safe-cracker  story 
which  is  to  serve  Bert  Lytell  as  his  next 
vehicle. 


With  the  engagement  of  Robert  B. 
Phelan,  as  cameraman  for  Metro,  bp  Supt. 
Clifford  Bultr,  a  heretofore  unpublished 


Virginia   Hrown,  winner  of  the   Motion  Pic- 
ture   Classic    besuty    contest    who    has    b  en 
signed  to  appear   in   Universal  pictures. 

chapter  in  the  lives  of  three  well  known 
cameramen  became  known.  Phelan  was 
working  with  Dal  Clawson,  now  with  Lois 
Weber,  and  Dev  Jennings,  photographer 
for  Goldwyn,  in  Death  Valley,  Califonia 
when  the  call  of  the  camera  first  hit  him. 
The  three  cameramen  of  today,  were  then 
surveyors,  putting  in  their  time  marking 
ofiF  quarter  sections  in  the  then  desert  of 
California.  That  was  in  1910  and  they  all 
made  up  their  minds  they  would  be  camera- 
men and  they've  been  working  motion  pic- 
tures ever  since.  These  three  men  have 
been  responsible  for  some  of  the  most 
remarkable  photography  introduced  on  the 
screen  and  they  all  attribute  a  portion  of 
their  success  to  their  intimate  knowledge  of 
the  ability  of  a  lens. 


Anita  Stewart  is  now  in  Los  Angeles,  at 
her  home  in  Langham  Park.  A  new  studio 
has  been  erected  for  her  next  picture  "  The 
Fighting  Shepherdess,"  which  will  be  pro- 
duced under  the  direction  of  Edward  Jose. 
Miss  Stewart,  it  is  said,  boasts  of  having 
had  three  of  the  best  directors  in  the  pro- 
fession —  Lois  Weber,  George  Loane 
Tucker  and  Marshall  Xeilan,  and  declares 
that  Mr.  Jose,  the  Belgian  director,  will 
add  a  fourth  name  to  the  distinguished  list. 


Robert  Vignola,  who  is  under  contract 
with  the  International  Film  Company,  has 
arrived  from  the  coast,  and  is  expected 
to   start  work   soon   on   a  Cosmopolitan 


feature.  It  is  probable  that  Mr.  Vignola 
will  direct  Marion  Davies  at  some  time 
(liirin;.;  his  Internalional  connection. 


Al  Santcll,  the  Universal  comedy  di- 
rector, seems  determined  to  die  in  action. 
In  the  filming  of  "  Lower  Four  and  Upper 
Three,"  the  Universal  comedy  in  which  Joe 
Martin  is  starred,  Mr.  Santell  recently 
tangled  with  the  famous  orang-outang  and 
enjoyed  the  cracking  of  three  ribs.  A  few 
(lays  later  he  resumed  his  place  behind  the 
camera  just  in  time  to  provide  a  landing 
field  for  a  flying  lion.  The  leaping  jungle 
cat  flattened  Mr.  Santell  like  unto  a  pan- 
cake. 

Hardly  had  the  director  reco\ered  from 
the  injuries  inflicted  by  the  lion  when  he 
engaged  in  an  altercation  with  Charles 
Bullcphant,  Uni\ersars  old  pachyderm. 
The  elephant  lifted  Mr.  Santell  so  that  he 
could  whisper  in  his  ear.  Apparently  not 
liking  what  he  said,  the  beast  dropped  San- 
tell, seriously  injuring  the  pavement. 

"  Lower  Four  and  Upper  Three "  is 
nearly  finished  —  so  is  Al. 


Thomas  O'Brien  has  completed  his  con- 
tract with  Frank  Keenan  and  has  ijeen 
signed  for  a  long  term  by  Benjamin  B. 
Hampton.  He  will  first  appear  opposite 
Claire  Adams  in  "The  Dwelling  Place  of 
Lights,"  from  the  novel  by  Winston 
Churchill.    Jack  Conway  will  direct. 


Denison  Clift  Directs  Fox  Feature 

Denison  Clift,  Fox  scenario  editor,  has 
temporarily  forsaken  the  typewriter  to  di- 
rect a  special  feature  starring  Madlaine 
Traverse. 

This  is  a  powerful  problem  play  entitled 
"What  Would  You  Do?"  The  story  was 
specially  written  by  Clift,  who  also  put  it 
into  scenario  form. 

Special  effects  will  make  this  a  notable 
feature,  and  in  his  direction  Clift  is  de- 
veloping some  novel  touches  to  emphasize 
the  dramatic  moments  of  the  story, 

George  McDaniels  is  playing  the  leading 
male  role,  that  of  Hugh  Chilson.  The 
story  starts  in  New  York,  switches  to 
South  America,  and  ends  in  New  York. 
The  production  will  be  released  on  the 
Excel  Program  early  in  1920. 


THE  STANDARD  ENGRAVING  CO. 

ESTABLISHED.  1895  I N  CO  R  POR  AT  E  D  1904 

PHOTO  ENGRAVERS 

ENGRAVINGS  FOR  EVE  RN^ 
PRINTING  PRESS  PURPOSE 

225  WEST  39th  STREET  NEW  YORK 

AMERICAN    PRESS   ASSOCIATION  BUILDING 


4316 


jliiiii!iiiuiiiiiiiiiiiiiiiiiiiiii!ii;!iiiiiii;iiiiiiiiiiiiiiiiiiiii 


Motion    Picture   N  e  vc  s 

llllllllllllllilllillllllllllllllilllllllllllllllllllllllllllllillllllllllllllllll 


Equipment  Service 


llilllllllllllllllllllflllllll!llillllllllllllllllllll!lllllillllllllllllll!llllllll''i^^ 


National  Anti-Misframe  League  Pledge 

A  S  a  motion  picture  operator  who  has  the  interest  of  his 
^*  profession  at  heart  and  is  willing  to  assist  in  eliminating 
some  of  the  evils  practised  in  the  operating-room,  I  promise 
that  I  will  to  the  best  of  my  ability  return  films  to  the  exchange 
in  first  class  condition.  Furthermore,  I  will  when  it  becomes 
necessary  remedy  all  misframes,  bad  patches,  etc.,  that  may  be 
in  the  Mm  which  I  receive  and  in  this  way  co-operate  with  my 
brother  operators  and  give  greater  pleasure  to  those  who  make 
up  the  motion  picture  audience  by  showing  films  that  are  free 
from  such  defects.  I  also  promise  that  I  will  not  make  punch 
marks  in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I  will  notify  the  exchange  to  that  effect  so  that  they  may  use 
their  efforts  to  correct  this  evil. 


Honor  Roll 

Sydney  Crowder  Sparta,  Tenn. 

H.  Kinison  Salem,  111. 

Charles  O.  Martin  Boonville,  Ind. 

H.  L.  Curtis    Ashland,  Ky. 

W.  E.  Brown  Herrick,  S.  Dak. 

W.  H.  Walls  Danville,  Va. 

Peter  A.  Behrend  Milwaukee,  Wise. 

Ralph  Kratzer  Anamosa,  la. 

Elmer  Mineard   .  .New  Brighton,  Pa. 

R.  C.  Morgan  Blackfoot,  Idaho 

D.  ly  Peacock  Liptonville,  Tenn. 

Al.  Dolan  Cleveland,  Ohio 


(1 199) 
(1200) 
(1201) 
(1202) 
(1203) 
(1204) 
(1205) 
(1206) 
(1207) 
(1208) 
(1209) 
(1210) 


Blank  for  New  League 
Members 

Member's  name  

Home  address  

Name  of  theatre  where  employed  

Address  of  theatre  and  name  of  manager  


Suggestions 

y.  D.  A.  No.  1160: 

Let's  publish  a  journal  of  letters  from  N.  A.  M.  L.  members. 
I,  for  one,  would  pay  for  a  subscription. 

Also,  why  not  have  "good"  buttons  and  charge  extra  for  them  ? 
Reply : 

What  do  other  members  think  of  this  plan?  V.  D.  A.  doesn't 
make  it  clear  what  these  letters  would  cover.  Perhaps  if  he 
expresses  himself  at  greater  length,  he  would  interest  a  large 
number  of  the  1200  members.  All  a  scheme  of  this  son  needs  is 
support  — ■  both  moral  and  financial. 

Someone  else  suggested  a  better  button  some  months  ago 
but  his  letter  didn't  bring  in  any  response  from  those  who  must 
have  read  it.  At  the  present  rate  of  labor,  the  buttons  which 
are  supplied  members  without  charge,  cost  MOTION  PIC  TURE 
NEWS  several  cents  apiece.  A  really  "  good  button "  would 
probably  cost  around  ZS<^  to  .W.  If  we  hear  from  enougli 
members,  we  will  consider  ilic  possihilit\-  of  having  better  buttons 
for  those  who  desire  tlieni. 


American  Film  Co.  Puts  Out  an  "  Aero  Special  " 
Camera 

npHE  subject  of  aerial  photography  has,  during  the  past  lew 
years,  occupied  the  attention  of  camera  experts,  to  the  ex- 
tent that  a  number  of  different  tjpes  of  cameras  have  been  in- 
vented in  the  effort  to  overcome  the  peculiar  difficulties  of  photo- 
graphing from  a  rapidly-moving  machine  flying  at  varying  eleva- 
tions. The  majority  of  these  cameras  used  to-day  with  any  de- 
gree of  success,  however,  are  extremely  cumbersome  affairs  with 
melal  boxes,  heav\'  to  handle  and  highly  complicated  in  their 
mechanical  construction. 

Simplicity  itself,  this  contrivance  is  the  result  of  many  months' 
experimenting  by  the  photographic  department  of  the  company's 
studios  in  Santa  Barbara.  The  camera  was  designed  and  per- 
fected by  £.  P.  Moore,  chief  still  photographer,  was  manufac- 


The  .\merican  Camera 


December    13,  1919 


(  E([uii)inenl  Service) 


lured  entirely  in  the  studio  shops,  and  already  has  a  rcmarkahlc 
collection  of  exceptionally  fine  "  still  "  photographs  to  its  credit. 

Being  less  than  seven  pounds  in  weight,  the  camera  is  readily 
handle(^  from  any  position.  As  shown  in  the  photograph,  the  box 
is  so  shaped  as  to  offer  a  minimum  surface  to  wind-resistance  — 
a  most  important  factor  when  traveling  at  high  speed,  as  a  high 
wind  pressure  will  completely  demolish  the  usual  type  of  camera 
bellows. 

The  camera  makes  an  8  x  10  negative,  and  is  so  built  that  stand- 
ard plate-holders  from  the  ordinary  still  cameras  may  be  used 
without  requiring  change  or  adjustment.  A  Turner-Keich  Ana- 
sligmat  F:6:8  lens  is  used  in  an  adjustable  focusing  ring  attach- 
ment, in  such  a  manner  that  the  focus  can  be  regulated  to  cor- 
respond with  the  altameter  readings  for  various  elevations. 

When  King  Albert  and  Queen  Elizabeth  of  Belgium  visited 
Santa  Barbara  recently.  His  Majesty  displayed  enthusiastic  inter- 
est in  the  ingenious  device  which  was  to  take  aero  photographs  of 
Santa  Barbara  as  souvenirs  of  his  flight  over  the  city  in  the 
Longhead  seaplane.  With  characteristic  thoroughness,  he  re- 
quested the  inventor,  Mr.  Moore,  to  explain  its  mechanism  in  de- 
tail. In  ihc  accompanying  photograph,  taken  just  before  the 
flight,  the  king  is  shown  learning  how  to  operate  the  camera. 

A  Few  Notes  on  Condensers  by  a  Man  Who  Knows 

Excerpts  from   the   Transactions  of  the  Soc.  Motion 
Picture  Engineers 

By  Dr.  Hermann  Kellner 

ON  account  of  spherical  aberration  in  the  ordinary  condenser, 
the  rays  coming  from  the  source  and  passing  through  its 
marginal  zone,  intersect  the  optical  axis  nearer  the  aperture  plate 
and  under  a  much  greater  angle  than  the  rays  passing  through  the 
center  of  the  condenser.  If  the  diameter  of  the  lens  is  not  large 
enough,  it  happens  that  some  of  the  rays  coming  through  the  mar- 
ginal zone  of  the  condenser  are  not  intercepted  by  the  lens  and, 
therefore,  lost  for  the  illumination  on  the  screen.  This  is  illus- 
trated in  the  first  figure. 


Such  loss  maj-  be  avoided  in  two  ways : 

1st.  By  making  the  aperture  of  the  lens  large  enough  to  collect 
those  rays  or  by  keeping  the  aperture  the  same  as  before  and 
bringing  the  rear  combination  of  the  lens  so  close  to  the  aperture 
plate  that  the  lens  intercepts  the  rays  otherwise  lost,  in  other 
words  by  reducing  the  W'Orking  distance. 

2d.  By  reducing  the  spherical  aberration  of  the  condenser  so 
that  the  rays  coming  through  the  margin  of  the  condenser  pass 
through  the  lens. 

The  first  remedy  is  not  very  inviting  to  the  lens  computer,  nor 
to  the  lens  maker.  The  greater  the  aperture  of  the  lens  in  pro- 
portion to  its  equivalent  focal  length,  the  more  difficult  it  is  to 
correct  the  aberration  and  the  more  difficult  it  is  to  produce  the 
lens,  and  also  the  more  sensitive  such  lens  is  to  small  variations 
in  the  adjustment  of  the  machine. 

A  lens  with  shorter  working  distance  can  be  constructed  b\- 
adding  a  third  combination.  This  has  the  disadvantage  of  addi- 
tional loss  of  light  by  reflection  and  absorption  in  the  added  mem- 


ber, amounting  to  109<,  which  will  have  to  be  subtracted  from  the 
amount  gained  by  the  shorter  working  distance. 

The  working  distance  may  also  be  shortened  in  a  two-combina- 
tion projection  lens  by  increasing  the  distance  between  the  com- 
binations.   This,  however,  has  also  difficulties  of  its  own. 

It  seems  to  me  n)orc  logical  to  leave  the  projection  lens  alone 
and  remedy  the  evil  by  using  a  condenser  that  sends  through  the 
projection  objective  all  the  light  which  it  collects  from  the  source. 
For  this  purpose  we  must  reduce  the  spherical  aberration  of  the 
condenser  to  such  an  extent  that  the  rays  coming  through  the 
margin  of  the  condenser  intersect  the  optical  axis  near  enough  to 
the  objective  to  be  intercepted  by  the  latter  and  thus  contribute 
to  the  illummation  on  the  screen.  This  is  illustrated  by  the  dotted 
4ines  in  Fig.  2  The  full  lines  show  the  path  of  the  ra>s  through 
the  central  and  marginal  zone  of  fully-corrected  condenser. 


30  Ampere  Motion  Picture  Ldrnp, 
Corrupdted  Condenser  dnd  Sphericat 
Mirror  in  Correct  Operdtin^  ^  Positions 

I  have  here  a  model  of  a  projection  apparatus  which  shows  very 
nicely  the  condition  under  discussion.  These  are  interchangeable 
condenser  systems,  consisting  of  the  same  number  of  lenses  and 
having  the  same  equivalent  focus  and  aperture.  One  of  these  con- 
densers is  spherically  corrected  and  produces  a  small  distinct 
image  of  the  source,  while  the  non-corrected  one  shows  at  the 
same  distance  a  diffused  image  of  the  source  surrounded  by  a 
broad  circular  halo.  The  outer  zone  of  this  halo  which  falls 
outside  of  the  circumference  of  the  projection  lens  is  of  course 
lost. 

It  is  evident  that  with  the  spherically  corrected  condenser  a 
lens  of  very  much  smaller  diameter  would  be  sufficient  to  give  the 
same  illumination  on  the  screen  as  the  large  lens  in  combination 
with  a  non-corrcctcd  condenser. 

I  must  confess  that  I  cannot  quite  reconcile  the  figures  of  the 
loss  given  by  Mr.  Richardson  and  Mr.  Burrows  with  an  experience 
I  had  several  years  ago. 

A  short  working  distance  lens  was  submitted  to  me  *  *  *.  It 
was  claimed  that  this  lens  showed  an  increase  of  illumination  of 
about  100  per  cent,  on  the  screen.  A  comparison  Iietwecn  this  lens 
and  a  lens  of  the  ordinary  type  was  made  in  the  following  way. 

In  the  booth  of  one  of  the  theatres  of  Rochester  two  machines 
of  the  same  make  and  type  were  placed  side  by  side  and  run 
under  as  nearly  as  possible  the  same  conditions  using  the  same 
size  carbons,  keeping  the  current  the  same,  etc.  The  fields  pro- 
jected i)y  the  lenses  in  competition  could  be  compared  side  by 
side  on  the  screen.  Under  similar  conditions  the  new  lens  was 
supposed  to  show'  100  per  cent,  superiority  in  the  illumination. 
The  originator  of  the  short  working  distance  lens,  himself,  ad- 
justed the  machines,  as  well  as  for  another  comparison,  the 
operator  of  the  theatre  and  afterward  a  third  impartial  person. 
It  goes  without  saying  that  the  objectives  also  were  changed 
from  one  machine  to  another.  The  judges  sat  in  the  orchestra 
too  far  away  from  the  booth  to  know  what  was  going  on  in  the 
booth.  The  result  was  that  no  one  could  definitely  tell  which 
lens  was  illuminating  the  one  field  or  the  other.  There  were 
slight  differences  in  the  illumination  but  they  were  caused  evi- 
dently accidental  conditions  and  did  not  at  all  depend  upon 
the  lenses. 


4318 


(Eciuipmcnt  Service) 


M  0  t  i  o  11    Picture  News 


The  biggest  theatre  organ  in  the  world 

is  in  the  biggest  theatre  in  the  world 

It  is  an  Estey  Organ 


•yHE  CAPITOL  THEATRE  wanted  the 
finest  pipe  organ  that  could  be  made. 
It  is  an  Estey. 

You  know  that  good  pictures  attract  people  to 
your  theatre  this  week.  Good  music  brings  them 
back  there — every  week. 

You  can  always  have  good  music  if  you  have  an 
Estey  Organ.  You  will  be  independent  of  labor 
troubles,  for  in  many  theatres  the  Esley  Organ  does 
the  work  of  an  entire  orchestra;  and  it  has  no  union 
hours,  for  it  is  always  there. 


Your  Estey  Organ  will  be  built  to  fit  your  theatre, 
just  as  this  splendid  organ  was  built  to  fit  the 
Capitol  Theatre.  The  cost  of  your  organ  will  de- 
pend upon  its  size  and  the  way  it  is  built  in — and 
it  will  not  cost  you  as  much  as  you  think. 

Hear  an  Estey  Pipe  Organ  at  any  of  the  studios 
listed  below,  or  write  the  home  office.  We  will 
send  an  expert  to  talk  with  you,  wherever  you  are, 
whenever  you  say. 


J-J^^        you  thought  how  much  a  residence  organ  in 
your  home  will  add  to  its  atmosphere  of  culture? 
It  need  cost  but  little  more  than  a  first-class  motor  car. 

THE  ESTEY  ORGAN  COMPANY,  Brattleboro,  Vermont 

Other  Studios  at  NEW  YORK,  1  1  West  49th  Street;  BOSTON.  120  Boylston  Street; 
LOS  ANGELES,  633  South  Hill  Street;  PHILADELPHIA,  1701   Walnut  Street 


m  b  e  r    /  ?  ,    i  9  i  9 


(Equipment  Service)  4319 


HOW  LONG? 


How  long  would  these  Stars  continue  to  earn  their 
Enormous  Salaries  each  year  without  the  "  endorse- 
ment "  of  the  public  ? 

How  long  would  they  be  the  pride  of  the  continent 
without  the  "consent"  of  the  people  ? 

How  long  would  the  motion  picture  industry  show 
progress  without  the  favor  of  the  masses  ? 

How  long  would  your  theatre  be  kept  open  without 
the  support  of  your  patrons  ? 

Figure  your  business  out  in  any  way  you  choose:  It's 
the  public  you're  catering  to.  The  patrons  who  are  re- 
sponsible for  your  profits — your  very  "movie-business" 
existence. 

NOW  THEN: 

How  long  will  you  continue  to  let  your  patrons  poke, 
kick  and  strangle  one  another  in  the  dark  aisles  of  your 
theatre  when  there  is  an  "Aislelite"  to  be  had? 

How  long  will  you  proceed  to  let  the  side  lights  of  your 
theatre  be  a  constant  strain  on  your  patrons'  eyes,  and 
detract  from  the  clearness  of  the  screen  picture,  when  the 
use  of  "Aislelite"  would  enable  you  to  dispense  with  side 
ights,  overhead  lights  and  flashlights? 

How  long  will  you  let  your 
patrons  risk    life,  limb 
and  liberty  in  pursuit 
of  a  seat  when 


THE 
AISLELITE 

makes 
the  pathway 
clear  and  distinct 


How  long  will  you  continue  to  hold  your  patronage  IF 
you  allow  your  competitors  to  install  the  "Aislelite"  before 
you  do? 


Dittributed  by 
Inter.  Cinema  Equipment  Co.  C.  F.  Weber  Company 

New  York  N.  Y.  San  Francisco,  Cal. 

Theatre  Supply  Co.      Western  Theatre  Equipment  Co. 
Minneapolis  Minn.  Billings,  Mont. 

Southern  Theatre  Equipment  Co. 
Atlanta,  Ga. 

Send  today  for  Booklets 
MANUFACTURED  BY 

THE  BROOKINS  COMPANY 

Euclid  Avenue  and  18th  Street 
CLEVELAND,  OHIO 


More  Dope  on  Shutters  and  Exposures 

T    XOTICIID  on  page  2843  of  your  worths  paiur  where  Chas. 

Geis,  of  Chicago,  111.,  asks  questions  regarding  degrees  of 
shutter  opening  and  its  corresponding  speed  at  normal  turning  of 
the  camera  crank  and  at  1  to  1 

Does  Mr.  Geis  in  saying  1  to  1  mean  one  turn  of  the  camera 
crank  per  second,  as  you  interpreted  it?    Or  does  he  mean  one 
turn  per  picture,  sometimes  called  "stop  motion"? 
If  in  the  latter  instance  your  figures  should  read: 
180      degrees  opening  1/4     second  exposure 

90      degrees  opening  1/8     second  exposure 

45  '     degrees  opening  1/16    second  exposure 

22.5    degrees  opening  1/32    second  exposure 

11.25  degrees  opening  1/64    second  exposure 

5.5    degrees  opening  approximately  1/128  second  exposure 

The  above  is  figured  for  turning  camera  crank  at  normal  speed 
of  two  turns  per  second,  but  on  the  "  stop  motion  "  or  "  1  to  1  " 
shaft,  instead  of  on  the  normal  or  8  to  1  shaft. 

If  a  motion  picture  camera  man  were  working  on  a  scene, 
turning  normal,  ^\ilh  a  90  degree  shutter  opening  and  a  given 
slop  or  aperture  of  say  fl6.,  to  get  the  identical  exposure  for 
trick  "  stop  motion  "  he  would  change  his  crank  to  the  1  to  1 
shaft,  close  his  shutter  down  to  11.25  leave  his  stop  or  f.  number 
the  same,  and  crank  normal  speed  of  two  turns  per  second.  The 
resultant  exposures  would  be  identical,  as  they  are  both  1/64  of  a 
second  exposure. 

The  writer  has  been  a  photographer  for  the  past  fifteen  years, 
and  a  motion  picture  photographer,  making  photoplays, —  in- 
dustrials,— weeklies,  etc.,  for  the  past  eight  years,  and  the  picture 
making  section  of  the  Equipment  Department  of  the  Motion 
Picture  News  is  always  of  interest  to  me. 

If  there  are  any  questions  which  might  be  in  the  minds  of 
camera  readers  of  the  Picture  Making  Section  which  pertain  to 
either  still  or  motion  picture  photography,  is  tricks,  development, 
printing,  tinting,  toning  or  camera  accessories,  cameras,  etc.,  I 
would  be  glad  to  answer  them,  either  thru'  your  worthy  paper 
or  direct  by  mail. 

None  of  us  are  too  old  to  learn.  I  believe  in  helping  the 
other  fellow,  if  he  wants  to  know  and  if  it  will  help  him  make 
better  pictures,  and  better  pictures  in  the  theatres  means  bigger 
and  better  business  for  you,  for  me  and  for  everybody  concerned. 
Yours,  J.  WILLIAM  HAZELTON. 


A 


An  Interesting  Comparison 

COMPARISON  of  the  following  tables  will  show  the  su- 
periority of  using  direct  current  from  the  basis  of  energy 
consumed  and  greater  candle-power  obtained.  It  is  regrettable 
that  the  quality  of  the  light  from  direct  current  cannot  be  shown 
in  this  table  of  comparative  results. 

Comparison  of  candle-powers  obtained  from  alternating  and 
direct  current  circuits  with  a  given  current  consumption : 

Candle-  Candle- 
Aro  power  power 

amperes  using  A.  C.  using  D.  C. 

20  624  4,900 

25  894  6,220 

30  1,700  8,750 

40  1,830  12,000 

50  4,566  16,500 

60  4,650   

Watts  Consumed  Per  Hour  for  a  Given  Candle-Power 


Candle- 
power 

4,000 
5,000 
6,000 
7,500 
10,000 
12,000 
16,500 


1.  C.  with 
resistance 

1,900 
2,250 
2,600 
3,100 
3,800 
4,400 
5,500 


A.  C.  wi,h 
resistance 

5,800 
6,900 


A.  C.  with 
economizer 

1,700 
2,200 


A.  C  with 
rectifier 

1,300 
1,500 
1,800 
2,250 
2,700 
3,200 
3,900 


4320 


(Equipment  Service j 


Motion   Picture   N  e 


VENARD  USES  A 

UNIVERSAL 
CAMERA 


MOTION 
PICTURE 


The  Venard  Photographic  Company 
makes  a  specialty  of  this  type  of  work. 
Its  operators  use  an  aeroplane  to  fly  to 
location  and  take  bird's  eye  views  of 
industrial  plants  which  they  are  film' 
ing.  They  use  Universal  Cameras  ex' 
clusively  so  they  are  sure  of  getting 
perfect  film  any  time  and  all  the  time. 

If  you  are  considering  the  purchase  of 
a  motion  picture  camera,  by  all  means 
get  full  information  and  catalog  of  the 
Universal  before  making  any  purchase. 
We  will  be  glad  to  send  them  to  you 
upon  request. 

BURKE  6?  JAMES,  Incorporated 

Cine  Department 
252  East  Ontario  Street,  Chicago,  Illinois 
225  Fifth  Avrnue,  New  York 


IN  ALL  FIELDS 
and  phases  of  mo- 
tion picture  pho- 
tography, the  Universal 
Camera  has  proven  its 
worth  and  utihty  —  par- 
ticularly in  that  most 
important  field,  the  mak- 
ing of  industrial  film.  In- 
dustrial film  must  be 
made  under  varying  condi- 
tions and  many  difficulties. 


The  Uenard  Pholographic  Co. 


Induslndl  TUooinq  Pictures 
Commercial  Photographs 


Pcorid.  IIL 


Oct.  21,  1919. 


lurk*  &  JaneB,  fac. 


^tlillo  you  haT.  not  a«k.i  for  Oili  latUr,  1  f««l  t!i«t  It  l»  r~ll» 
du»  you  owing  to  tho  »onderftil  performanca  that  haa  baan  shoan  OUT 
Dnliarsa!  Caneraa.     1  oan  not  spea'   too  highly  of  thla  eaaara  for  jaa- 
eral  purposas.    "la  haya  tisad  It  for  fialJ  aorl  of  all  klnda  and  ha»» 
nevar  had  any  troubla  whataoaTar  .ith  tha  mechanlaa  of  tha  -^achlnas. 

Ona  of  our  machijiea  has  bean  uaad  conaldarably  for  oaor  two  yaara 
without  having  baan  oTerhaulad  or  had  any  rapaira  ahatarar.     It  haa 
had  tha  hardaat  Hind  of  us»  .    Our  apr*  la  al.»>at  axeluilTaly  e«rfUa* 
to  th*  trictor,  trueH  and  fara  Implaaant  industry.    This  worlc  takarf 
us  into  sona  of  tha  rtrj  hardaat  plaeas  to  work  but  wa  always  ooM  out 
with  a  perfact  fila  whan  wa  uaa  tha  Dnlwereal. 

Parsonally,  I  hawa  usad  this  s«ohina  in  tha  i^lng  of  eonsldarabl* 
alr-plano  fllJi  and  find  that  Its  aturdy  constrMOtlon  and  dapandablllly 
is  ospaclally  wall  adaptad  to  this  sort  of  work. 

5a  hava,  la  fact"  had  such  Jood  sucoaas  with  our  air-plana  photo- 
(rraphy  that  wa  ara  no»  putting  In  aor  own  plana  for  thla  claaa  of  wort 
and  can  assura  you  that  thara  will  ba  no  othar  but  Onlwarsal  Oanai^S 
usad. 

lou  hava  «j  panaiaslon  to  (Publish  Oils  latlar  if  yo«  saa  fit  an* 
to  rafar  any  prospaetlaa  buyare  to  na.    Thanking  you  and  wishing  you 


TB2  ratASD  .'^aoTOGSAPMlC  Cy., 


'  >  t'  (■  (•  III  her  I 


19  I  9 


TRANSFORMER  AND  ADAPTERS 

Guaranteed  to  Give  Satisfactory  Service  and  adapted 
to  either  Alternating  or  Direct  Current  service. 
WE  GUARANTEE  all  our  products  to  be  free  from 
mechanical  or  electrical  defects. 

Manufactured  by 

Rutledge  &  Company 

35  S.  Dearborn  St.  CHICAGO 


Lewis  M.  Swaab 

DISTRIBUTOR 

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SUPERLITE  SCREENS 

SPEER  CARBONS 
MOTOR  GENERATORS 
BOYLAN  EVEN  TENSION  REEL 

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f Equipment  .Ser\ice)  -^-^^l 

Does  Your  Lobby  Reflect  the  Quality  of  Your 
Show? 

H\  Preston  W.  iironmis,  M(jr.  Display  Dept..  Consoli- 
dated Portrait  d'-  Prame  Co. 

YQU  have,  110  doubt,  seen  the  modern  skyscraper  in  the  course 
of  construction. 

There  is  a  jrreat  similariiy  hclwecn  the  growth  ol  this  modern 
-kj  scraper  and  the  mushroom-like  growth  of  the  Mo\  ing  Picture 
Industry.  For  instance,  you  will  note  upon  ol)Ser\ation  that  as 
ihc  building  is  erected  no  attempt  is  made  as  to  details  of  con- 
struction. All  hands  are  concentrated  on  the  framework  —  the 
steel  structure  on  which  the  building  depends  for  support. 

The  last  ten  years  has  seen  the  steelwork  of  the  Moving  Picture 
Industry  firmly  established.  Producer,  Distributor  and  Exhibitor 
have  all  contributed.  Xow,  the  ground  work  laid,  they  look  around 
ready  to  fill  in;  ready  to  tack  on  the  trimmings;  ready  to  add 
those  details  which  will  lift  Motion  Picture  work  out  of  the  com- 
mercial class  and  place  it  with  the  Arts. 

The  Producer  has  done  his  share.  He  has  made  masterpieces 
of  his  films.  He  has  beautified  them  with  art  titles  —  has  designed 
appropriate  paper  to  accompany  them.  The  Distributor,  follow- 
ing the  example  set  by  the  Producer  has  extended  the  spirit  of 
co-operation  to  the  Exhibitor,  has  given  him  the  opportunities  to 
a\aii  himself  of  all  the  Producer's  efforts. 

But  has  the  Exhibitor  taken  advantage  of  these  things? 

With  all  the  beautiful  literature  that  accompanies  the  modern 
release,  the  llxl4's,  22  x  28's,  one  sheets  and  three  sheets,  in  nine 
cases  out  of  ten  you  will  find  that  he  has  neglected  one  of  the 
best  advertising  mediums  he  could  ask  for — the  lobby  of  his 
theater.  Experience  has  proven  that  it  is  here  impressions  are 
f  ormed ;  here  decisions  are  made  to  see  productions  scheduled  for 
I'uture  showings ;  should  not,  then,  the  loI)by  reflect  the  high 
standards  of  the  theater? 

Wherever  the  lobby  is  woefully  neglected  the  fault  is  directly 
traceable  to  ignorance  of  display  principles  on  the  Exhibitor's 
part.  Of  course. like  everything  else  there  are  exceptions  but  in 
most  instances  this  holds  true.  A  new  Exhibitor  just  opening  his 
showhouse  has  no  way  of  knowing  the  elements  entering  into  suc- 
cessful Lobby  Display  and  therefore  cannot  obtain  the  proper 
results. 

Personal  observations  on  the  subject  have  shown  that  there  are 
l>ut  three  basic  principles  functioning  in  good  display;  good  dis- 
play must  be  neat,  must  be  systematized  and  must  be  artistic. 
C  ombine  these  three  points  in  your  lobby  furnishings  and  you 
are  assured  of  success. 

Bearing  out  the  first  point,  let  me  cite  a  case  which  recently 
came  to  my  attention.  A  showhouse  on  the  north  side  of  Chicago 
notified  us  that  they  w"ere  desirous  of  bettering  their  lobby  display 
and  asked  that  we  send  a  representative.  Imagine  our  salesman's 
surprise  when,  upon  entering  the  lobby  he  found  $100,000  produc- 
tion literature  sloppily  tacked  on  rough  pine  boards  rested  against 
the  walls.  This  was  their  "  lobby  display  "  and  yet  the  Exhibitor 
wondered  why  features  which  had  proven  so  successful  for  others 
did  not  even  fill  his  house.  Is  this  proper  co-operation  w-ith  the 
Producer  who  is  spending  good  money  and  lots  of  it  to  present 

(Coiitiintt'd  nil  I'Oiic  4.iJ.0 


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After  years  of  practical  experience  with  commercial  motion 
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National  Cash  Register  Co.  has  selected  the 
NEW  PREMIER  PATHESCOPE,  and 
placed  an  initial  order  for  a  large  number 
of  machines  and  sets  of  Pathescope  safety 
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Other  manufacturers  using  Industrial  Films  can 
safely  accept  the  seal  of  approval  set  by  National 
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Schools  can  follow  the  example  of  the  A^i"'.;' 
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Some  of  them  seem  to  be  for  provoking 

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Motion  Picture  Cameras 

*^  I  NEW  AJS'D  USED 

200  ft.  capacity  U.  S.  Compact  M.  P.  Camera. 
The  Ideal  camera  fur  News  Weeklies.  Com- 
plete with  Tessar  F:3.o  lens.  ttQt  fr^ 
Slightly  used   5bO2.50 

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Everything  for  Motion  Picture  Making.  Any 
,^^^|^||^^^^|    camera  shipped  C.  O.  D.  for  examination. 

FREE — Bass  Motion  Picture  Catalog.  Expert 
advice.    Eastman  negative  film  $37.50  per  1000  feet. 

Bass  Camera  Company,  111  N.  Dearborn  Street,  Chicago,  III. 

Motion  Picture  Division 


Preston  W.  Grounds. 


artistic,  serviceable,  money-getting  paper?  The  lest  paper  in  the 
world  would  have  been  of  no  avail  in  a  case  like  this. 

But  neatness  alone  is  not  sufficient ;  the  successful  lobby  must 
be  systematized  as  well.  Do  you  think  large  mail  order  houses 
could  make  any  kind  of  progress  if  they  did  not  employ  the  most 
up-to-date  system;  if  everything  was  not  indexed  so  they  could 
lay  their  hands  on  an  article  without  a  minute's  hesitation?  The 
same  reasoning  holds  true  in  the  lobby.  In  this  advanced  stage 
of  the  game  every  house  has  its  own  true  band  of  followers.  They 
must  unconsciously  know  where  to  look  for  to-morrow's  attrac- 
tion. They  must  know  that  Tuesday's  showing  will  always  appear 
in  the  frame  on  the  west  wall ;  that  Wednesday's  showing  will 
appear  in  the  frame  next  to  it;  and  that  features  coming  later 
will  always  be  displayed  cut  in  front.  They  must  not  have  to 
search  the  lobby  for  they  will  not;  rather,  haliit  must  tell  them 
where  to  look  for  their  information. 

Then,  too,  the  whole  scheme  of  the  display  must  be  pleasing  to 
the  eye.  If  the  lobby  is  large  and  roomy  let  your  frames  be 
massive;  let  them  be  in  keeping  with  the  style  of  the  place.  In 
all  events  they  must  be  artistic  and  not  of  the  "pine  board 
variety"  that  our  friend  thought  were  all  right,  for  unconsciously 
the  playgoer  says  to  himself,  "  well,  the  pictures  don't  look  good  — 
guess  I  won't  see  that."  Artistic  frames  make  the  pictures  look 
better,  and  the  better  the  pictures  look,  the  more  liable  the  patron 
is  to  come  back. 

Along  this  same  line  I  might  mention  an  idea  used  by  one 
exhibitor  which  shows  how  psychology  can  be  applied  to  lobby 
display.  He  said,  "  Many  times  I  have  stood  in  the  lobby  of  the 
theater  and  watched  my  patrons  coming  out.  Do  you  know  that 
at  least  fifty  per  cent  of  them  (especially  is  this  true  of  the  ladies) 
would  make  straightway  to  the  mirror  which  hangs  along  the  exit- 
way.  I  guess  it  is  only  human  nature  to  do  this  but  at  any  rate 
(Continued  on  page  4325) 


PHONE  BRYANT  360S 


^UNIQUE  SLIDE  CO 

M  Highest  Quality  Lantern  Slides 
717  SEVENTH  AVE  .NEW  YORK. 


INC. 


(Equipment  Service) 


Motion   Picture   X  e  w  s 


EASTMAN 
FILM 

is  so  safe -guarded  in  its  manu- 
facture, so  carefully  tested  at 
every  stage  that  it  never  has 
an  opportunity  to  be  anything 
but  right. 


Identifiable  by  the  words  "  Eastman"  and 
"Kodak"  on  the  film  margin 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y, 


Gold  Fibre  Screens 


The  crowning  triumph  of  constructive  excellence 
and    maximum    clear,    soft-toned  reproduction 
The  cardinal  essential  in  attaining 
the  full  charm  of  ideal  projection 
Distributors  from  Coast  to  Coast     Samples  and  information  upon  request 

MINUSA  CINE  SCREEN  CO, 

World's  Largest  Producers  of 
Moving  Picture  Screens 

Bomont  and  Morgan     St.  Louis,  Mo. 


NEWMAN"  BRASS  FRAMES  AND  RAILS 


Accompanying  cut  shows  our  new  style  unit  hrame  for  cor- 
ners of  theatre  lobbies.  Especially  designed  to  fit  irregular 
shaped  columns  and  sloping  entrances.  Neat,  attractive  and 
complete,  it  enables  the  passer-by  to  see  at  a  glance  the  entire 
program . 

Send  sketch  for  prices  and  ask  for  new  1918  catalog. 


Corner  Unit  Hinged  Frame, 


THE  NEWMAN  MFG.  CO. 

Established  1882. 
1 920  Catalog  upon  requtst 
717-19  Sycamore  Street,  Cincinnati,  Ohio 
68  W.  Washington  Street,  Chicago,  Illinois 

Canadian  Representative:  J.T.  Malone,  337  Bleury  Street 
Montreal.  Canada. 
Pacific  Coast:  G.  A.  Metcalfe.  San  Francisco,  Cal. 

Frames,        Easels,       Rails,       Grills,  Signs, 
Choppers,        Kick  Plates,        Door  Bars 

We  manufaclure  the  frames  in  various 
finishes  which  do  not  require  polishing. 


BAUSCH  &  LOMB  OPTICAL  COMPANY 
Rochester,  N.  Y. 
New  York         Washington         Chicago         San  Francisco  London 

Makers  of  Ophlhalmic  Lenses  and  Instruments,  Microscopes,  Photographic  Lenses, 
Balopiicons,  Binoculars,  Magnifiers,  Readers  and  other  High^rade  Optical  Products 


THE  ONLY 
SCREW  HOLES 
IN  THE  WORLD 


Yo«  <fcrr«  the  tcrew  belc»  •rhb 
BMtemL 

The  tcrew  bole*  atrc  mftde  for 
machine  tcrewi  to  fit  «I1  km*  ct 
if  reokOTcd  mod  yov  leave 


>erew>  or 
The 


The  Stine  Screw  Holes  Co. 


Once  a  Screw 
Hole,  Always 
a  Screw  Hole 


WATHBURYrCOWH..  U.  %.  *. 
DC^AVTMCtn  20 


The  Biggest 
Little  Thing 
in  the  World 


Some  of  the  Reasons  Why  Screw  Holes  WUl  Be  Bought  and  Used  and  Not  Become 
Dead  Stock  for  Anyone 


t — They  enable  you  to  standanlixe  to  wood  or  ma- 
chine screw*  in  aU  material 
1— They  are  made  of  brasa  and  wrU  not  ni«t  nader 
-«imospher)C  or  moitturc  conditiona. 

4—  ECONOMY— They  save  more  tune  value  than  tb« 
holei  cost. 

5—  You  get  them  (or  nothing  and  are  paid  (or  naiac 
them  when  you  count  time  aaved. 

6—  Screw  holes  have  been  needed  ever  aince  the  iirat 
screw  was  used. 

7 —  Special  tools  are  NOT  needed  in  using  them  tn  any 

8 —  They  can  be  used  in  any  place  a  screw  can  be  used. 

9 —  by  using  screw  holes,  screws  can  be  used  tn  many 
places,  and  in  many  materials  #herc  it  is  impos* 
sible  to  use  screws  without  them. 


.^-These  are  the  oi^y  ready-made  sen 
world 


r  holes  in  the 


e  needed    These  screw  holes 
ood  «ciew  or  machine  screw  now  in  stock. 

12 —  They  make  the  neatest  possible  )ok  in  any  matenaL 

13-  _£vety  store  where  screws  are  sold  must  carry 

them  li  stock,  because  the  line  of  acrews  is  not 
complete  without  screw  holes  (or  them. 
4 — Every  thop  and  factory  where  screws  are  used 
must  ano  have  these  screw  holes  to  fit  the  screw*. 

■ndorsed  by  all  dealers  in  screws  and  by 


i5-They  i 
all  use 


i6— Screw  hoW  are  entirely  new  aad  the  world  anp- 

ply  b  y«l  to  be  furotfbed. 
IT— Thb  IS  a  prorre»ive  Old  World  of  ow».-  ai»d  ewry 

actrve  person  in  it  must  adopt  aD  improved  metboda. 

and  all  new  articles  that  wiil  help  Kan  ketp  in  riie 

front  line  of  progreas. 
)S— Be  among  the  feral  to  atock  sip  ifl  aerew  telta  iS 

you  are  a  dealer  in  acrewm. 
19— Be  among  ti>e  firrt  to  insuU  acrew  bolca  !■  yoir 

shop  or  factory,  as  you  bcgu)  to  aave  moory  aooo 

as  you  uac  thetOi 
>o— la  tptte  of  the  high  cost  of  braaa,  acr^  helaa  arc 

yet  cheap. 

II —We  are  JettsBg  the  worM  kt»ow  that  aerew  bolca 
can  now  be  aecnred,  by  means  of  extcnarw  ad* 
vertistnc  la  all  the  principal  Trade  Journals  that 
have  the  largest  orculatiea  among  dcaicra  in  acrewi 
as  well  as  uacrs  of  screws. 

2>— Do  not  let  your  cestomer  ask  you  for  screw  bote* 
before  you  have  them  m  stock.  feE  A  UVE  WIRE. 

■  3 — They  make  everlasting  holes  in  any  maleriaL 

»4— They  mean  "Plug- No- More"  screw  bolca. 

as— They  are  the  result  of  Necessity  being  The  Mother 
of  It^ventioo. 

a6_Asyoec  wbo  can  drive  a  TvaH  can  use  acrew  bok*. 
37 — Sei^  for  a  sample  and  corvine*  yooraett. 
aS— Mechanics  who  see  them  say.  "Wbst  do  yo«  think 
of  that'" 

39— In  fact  there  art  NO  REASONS  why  screw  boles 
should  NOT  be  used. 


Each  of  these  reasons  ai^  enough  to  sell  Screw  Holes.  There  are  many  other  reasons. 
Write  at  once  for  our  handsome  Color  Card  showing  screw  holes  in  various  matenaU  which  be 
sent  on  request,  together  with  samples  and  price  list- 


December    /  ? 


1  Q  1  Q 


(Equiimient  Service) 


4325 


Does  the  Lobby  Reflect  Quality? 

(Continued  from  /'aye  4323)  ' 
it  gave  me  an  idea.  Here  was  the  best  advertising  space  in  the 
house  going  to  waste.  I  immediately  installed  a  combination 
mirror  and  frame  so  that  every  time  my  vaner  patrons  gaze  on 
their  tear  stained  countenances  they  will  be  confronted  with 
to-morrow's  attraction.  The  idea  has  worked  wonder full\-  well." 
Here  was  the  case  of  an  Exhibitor  capitalizing  a  happy  inspiration. 

.\nother  craft  Exhibitor  uses  this  scheme.  With  every  frame 
in  his  lobby  he  displays  one  hand  drawn  U  x  14  card  in  one  of  the 
>paces.  By  hand  drawn  I  do  not  mean  the  ordinary  hand  lettered 
announcement  card ;  on  the  contrary  I  mean  an  artistic,  minaturc 
poster,  cleverly  executed  in  this  daring  and  extremely  modern 
poster  art  style  and  vividly  painted  in  bright  colors  with  lots  of 
purple,  yellow,  etc.  Perhaps  it  is  a  character  sketch  of  the  "  Star" 
who  is  to  appear;  perhaps  it  is  some  scene  from  the  play,  at  any 
rate  it  is  an  attention-getter — it  draws  people  to  the  frame  where 
they  can't  help  seeing  the  rest  of  the  literature  and  the  impression 
is  formed.  After  all  the  function  of  any  display  is  to  impress; 
this  accomplished,  you  are  bound  to  get  results.  By  co-operating 
with  the  local  artist  and  having  him  turn  out  something  unusual, 
-omething  unique   in  character,   any   Exhibitor  can   make  ,  the 

lOve  plan  pay. 

Keep  your  eyes  open  for  innovations  in  displax'.  Remember 
that  sloppy,  poorh-  arranged  lobbies  are  not  conducive  10  success. 
You  can't  afford  to  take  an>'  chances  with  your  lobby  for  it  is 
the  heart  of  your  showhouse.  Correct  Display  Equipment  ulti- 
mately means  less  vacant  chairs  at  each  performance.  In  the 
words  of  one  large  national  advertiser.  "  EA  entually yon  will 
realize  this  — "  wh\  not  now?  " 


PHONE  BRYANT  6808 

BAY  STATE  FILM  SALES  CO.,  INC. 

220  West  42nd  Street  New  York  City 

A.  G.  STEEN,  Special  Representative 

Made  In  America 
Film  Raw  Stock 

EQUAL  TO  THE  BEST 

Used  Successfully  by  the  Foremost  Producers 
and  Laboratories 


How  to  Set  Excelite 

C.  M.,  No.  1,181  : 

Please  give  me  mformaiion  on  luiw  10  >ei  and  adjust  the  Mazda 
Ump  in  a  Powers'  Excelite  equipment? 
-Nnswer  : 

The  setting  of  an  incandescent  bulb  is  simple  but  important. 
In  fact,  the  whole  success  of  the  ef|uiiiment  depends  on  the  care 
and  accuracy  of  adjustment. 

First,  screw  in  the  bulb  and  light  it.  Set  it  approximately  in 
its  operating  position.  The  illustration  shows  the  correct  setting 
lor  a  900-watt  Mazda.  This  figure  does  not  show  the  shape  of 
the-  filament,  which  is  in  a  single  plane.  The  plane  of  the  fila- 
raent  should  be  parallel  to  the  condenser. 

By  means  of  the  adjusting  handles  the  finer  adjustments  can 
be  made  so  as  to  place  the  image  of  the  filaments  in  the  correct 
position  on  the  aperture  plate.  That  is,  the  circle  of  light  should 
be  distributed  so  that  the  rectangle  of  the  aperture  comes  exactly 
in  the  center  of  the  "  spot."  W  ith  this  filament  centered,  the  next 
ni.ove  is  to  adjust  it  back  and  forth  to  find  its  correct  position 
with  regard  to  the  condenser. 

Turn  the  mirror  so  that  it  does  not  reflect  an  image  into  the 
condenser.  Then  turn  the  revolving  shutter  until  a  blade  comes 
in  front  of  the  objective.  An  image  of  the  filament  will  appear 
Oil  the  blade.  Now  move  the  whole  lamp  backward  or  forward 
until  this  images  is  sharpest. 

Xow  swing  the  mirror  into  position.  Move  it  back  and  forth 
until  the  reflected  image  on  the  aperture  is  the  same  size  as  the 
projected  image.  Then  move  the  mirror  sideways  to  make  the 
reflected  image  on  the  shutter  blade  take  a  position  between  the 
projected  image.  That  is,  the  reflected  images  of  the  coils  will 
fall  between  the  direct  images  of  the  coils.  By  being  careful  of 
this  adjustment  you  will  not  be  troubled  by  a  streaky  screen. 

Once  these  settings  are  made,  they  should  be  permanent,  as  the 
variations  usually  encountered  in  arc  operation  are  not  present 
when  using  intelligently  the  mcandescent  lamp. 


Kassel's  Paintings  on  Fifth  Avenue 

T  ORD  &  TAYLOR  at  5th  Avenue  and  39th  Street,  New  York, 
have  placed  at  the  disposal  of  Kassel,  the  well-known  artist, 
a  whole  window  for  the  display  of  three  life-size  paintings  of 
King  George,  King  Edward  and  Prince  of  W  ales,  which  are 
attracting  considerable  attention. 

He  has  also  to  his  credit  the  lobby  display  of  the  "  Parisian 
Fashion  Frolics,"  now  showing  at  the  Broadway  Theatre,  and  is 
at  present  at  work  on  lobby  display  paintings  for  the  coming  Uni- 
^  ersal  feature  on  Stroheim's  wonder  play,  "  Blind  Husbands," 
which  will  be  shown  at  the  Capitol  Theatre  shortly. 

Has  also  completed  large  sets  of  paintings  of  Fox  Film  Stars, 
for  their  exchanges  throughout  this  country  and  Europe. 


TYPHOONS  nOOL'VENTILATE 

I     TYPHOON  FAN  COMPANY      ^#  ^VwVrIIanTIa"'  W  281  LEXINGTON  AVE.,  NEW  YORK 


■  ■  ■  ■ 


Yon  need  Bartola  mnsic  in  your  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTCLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  IlL  Factory,  Oshkosh,  Wis. 


FILM    DEVELOPING  CORPORATION 

Phone:  Union  4800,  4801,4802 

LABORATORIES 

216-222  WEEHAWKEN  ST.  WEST  HOBOKEN.  N.J. 

HARRY  HOUDINI,  Pr,..  ALFRED  DAVIDSON,  S.e.  &  Tr.a..  THEO.  W.  HARDEEN,  Vice-Prc. 


4326       (Equipment  Service) 


Motion  Picture  News 


For  ARTISTIC  LOBBY  DISPLAY 
[and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS,  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 

61  Barclay  Street  New  York  City,  N.  Y. 


Metol 
Glycin 
Saganol 
Baranol 


Sagamore 
Products 

Amidol 
Paradel 
Hydrochinone 
Pyrogallic  Acid 

Send  us  25  Cents  and  the  names  and 
addresses  of  five  of  your  photographic 
friends  and  we  will  mail  you  a  sample 
of  any  one  of  our 

American  Made 
Developers 

sufificient  for  a  test  to  prove  to  you 
their  superior  qualities. 


Sagamore  Chemical  Co.,  Inc. 

120-122  West  31st  Street 
Neu)  York 


Motion  Picture  Exhibitors 
Can  Help  Save 
Lives  at  Home 

Tuberculosis  kills  150,000 
Americans  every  year,  and 
yet  the  disease  is  prevent- 
able and  curable. 


AWERICAW  REDCRQS 


Are  you  using 
these  stamps? 


The  White  Plague  flourishes  because  of  carelessness, 
Ignorance  and  neglect.  If  the  entire  country  knew  of 
the  menace,  the  death  rate  from  tuberculosis  would 
drop  almost  immediately. 

Use  the  Motion  Picture  slide  you  have 
received  in  your  theatre  calling  attention  to 
the  [fight  on  tuberculosis  and  the  sale  of 
Red  Cross  Christmas  Seals. 

The  screen  is  the  'most  potent  force  in  America 
and  the  use  of  this  slide  will  do  more  than  any  other 
one  thing  to  awaken  the  people  of  America  to  their 
danger,  and  will  help  in  obtaining  the  necessary 
money  to  finance  the  year 
'round  campaign  against 
tuberculosis. 


NATIONAL 
TUBERCULOSIS  ASSOCIATION 

Refl  Cross  Chrisimas  seal  Sale  Campaign 
December  isi  to  lOil. 


ERICAN  RED  CROSS 


Are  you  using 
these  stamps? 


BE  WISE 

USE 
DIRECTO 
HOLD  ARK 

OR 

ALTERNO 

CARBONS 


We  do  not  claim  to  supply  every 
theatre,  nor  necessarily  all  the  largest, 
but  [those  using  either  of  the  above 
combinations  are  surely  getting  the 
best'results. 

Stocked  by  the  best  Supply  Houses. 


SPEER  CARBON 
Saint  Marys 


CO. 


'a. 


Each  and  every  stick  is  guaranteed. 


December    /  j  ,    i  9  i  9 


A  CHRISTMAS  HINT 


This  SPECIAL  TOOL  OUTFIT  is  the  result  of 
the  wide  and  varied  experience  of  an  expert 
operator  and  repairman,  and  is  made  up  of  tools 
especially  designed  for  the  particular  work  of  a 
moving  picture  operator  which  will  be  found  very 
hamiy  and  useful  to  the  operator  who  takes  pride 
in  Ins  perfect  projection,  as  well  as  keeping  his 
outfits  right  up  to  100%  efficient  working  condi- 
tion. Just  the  thing  boys,  when  that  emergency 
repair  job  or  breakdown  happens  You  will  wonder 
how  you  ever  got  along  without  one  of  these  kits. 
PRICE,  COMPLETE.  $5.00 

Write  for  information  about  our  new  accessories 
just  out. 

SUPER  CARBON  ADAPTER 

ASSEMBLED    ALL   METAL   REEL  5  '  HUB 
SOUD  STEEL  CORE 
Something  absolutely  new. 


IS  the  brand.  Ask  for  them.  Insist 
on  them.  It  is  your  guarantee  of  the 
best  on  the  market.  If  your  dealer  does  not 
supply  them,  write 

E.  E.  FULTON  CO. 
3204  Carroll  Avenue      -      -      Chicago,  111 

Manufacturers  of  M.  P.  Accessories. 


A  Real  Exchange  Manager 

EX  IDKXTLYwith  the  idea  of  proving 
tli.Tt  there  is  one  Exchange  Manager 
who  cares  a  bit  whether  films  will  project 
or  not,  the  Chief  Projectionist  of  the  Palace 
Theatre,  Cortlclc,  Ga.,  has  sent  in  a  letter 
and  asked  that  it  he  published.  This  we  are 
glad  to  do.  Furthermore  we  hope  that  the 
other  theatre  mentioned  notices  the  delicate 
hint  and  acts  accordingly, 
near  Mr.  Mitchell: 

W'c  arc  pleased  to  acknowledge  receipt  of 
your  letter  of  the  13th,  wherein  you  advise 
us  that  our  two  reel  Big  V  special  comedy 
"YAPS  AND  YOKELS"  was  received 
by  you  in  had  condition. 

We  note  that  this  comedy  was  received  by 
you  from  the  Strand  Theatre,  Valdosta, 
Ga.,  and  we  are  accordingly  taking  this 
matter  up  with  the  management  of  the 
Strand  Theatre,  Valdosta,  and  can  assure 
you  that  every  effort  will  he  made  by  this 
office  to  see  that  all  films  received  by  you 
from  the  Strand  Theatre,  Valdosta,  will 
come  to  you  in  good  condition. 

Thanking  you  for  the  information,  we 
are, 

Yours  very  truly, 

Frank  P.  Bryan, 

Branch  Manager. 


Theatre  and  Exchange 
Mailing  List  Service 

We  rent  lists  of  or  address  contemplated 
or  existing  theatres,  exchanges,  state  rights 
owners,  publicity  mediums  and  producers, 
selected  as  to  territory,  class,  etc.  Twenty 
thousand  changes  were  recorded  in  our  list 
last  yeai'.  Its  use  means  a  saving  of  from 
20  to  50%  in  postage,  etc. 

MOTION  PICTURE  DIRECTORY  C&.~ 


244  W.  42nd  St.,  New  York 
PhoDe,  Bryant  8138 


Addressing 
Typewriting 


Mulligraphint 
Printing 


THE  ARGUS  LAMP  &  APPLIANCE  CO. 

Manufacturers  of 
Argus  Sheck  Universal  Adapters 
for  Mazda  Lamp  Projection 
and 

Argus  Crystal  Bead  Screens 


WRITE    FOR  CATALOa 


CLCVCLANO,  OHIO 


PEARCE  FILMS 

608  CANAL  ST. 
NEW  ORLEANS,  LA. 

Largest  Independent  Exchange  South 


THEATRE  WANTED 

Having  just  disposed  of  my  interests  in 
chain  of  five  theatres,  all  under  my  personal 
management,  I  am  in  the  market  for  a 
first  class  theatre  proposition.  Will  buy  or 
lease,  or  will  affiliate  myself  with  any  repu- 
table concern  ofifering  a  first  class  theatrical 
proposition,  either  motion  pictures,  vaude- 
ville or  legitimate. 

Please  state  nature  of  proposition  first  mail. 
Address  Box  290,   Motion  Picture  News,  N.  Y.  C. 


4327 

Business 

Opportunities 

NEWS  CAMERAMEN  WANTED— We  pay  the 
highest  price  per  foot  and  use  a  greater  number 
of  feet  than  all  other  producers  of  news  reels 
combined.  We  want  crisp,  live  subjects  of  any- 
thing and  everything  that  is  unusual  or  interesting 
either  local,  national  or  international.  If  you 
have  a  motion  picture  camera  or  can  use  one, 
shoot  us  your  undeveloped  negative  (using  stand- 
ard frame  lines  between  the  holes)  by  first  par- 
cel post  (special  delivery)  or  express  with  captions 
or  all  data  obtainable.  We  can  use  up  to  loo 
feet  of  one  subject;  for  some  extra  special  stuff 
will  pay  as  high  as  %$.oo  per  foot.  Write  for 
more  particulars  and  a  field  working  card;  become 
our  permanent  camcraspondent  in  your  section. 
Address  Word  Motion  Picture  Advertising  Co., 
500  Fifth  avenue,  New  York  City,  Laboratory 
Uept.     "  Our  news  reel  encircles  the  globe." 

FOR  .S.ALE  CHEAP  —  3000  zinc  lined  cases 
purchased  from  U.  S.  Government.  Suitable  for 
export  shipments,  storage  and  general  use.  Re- 
movable tops.  No  nails  used.  For  particulars 
apply  E.  B.  Leaf  Co.,  50  Church  Street,  New 
York. 

WANTED  —  Bell  and  Howell's  cameras.  Must 
be  in  perfect  condition.  All  communications  to 
Mr.  Robert  Mclntyre,  care  Biograph  Studios, 
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4328  Motion   Picture   N  e  vu  s 

|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIIIIIIIIIIII^ 

I  The  Complete  Plan  Book  } 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiii 


"  The  Hawk's  Trail  " 

(Fifteen  episode  Louis  Burston  Serial  featuring  King  Bag- 
gott,  Grace  Darmond  and  Rhea  Mitchell. — Handled  by  W.  H. 
Productions.) 

THERE  is  good  ground  for  belief  that  Louis  Burston  has 
caught  his  stride  in  standard  serial  production.  The 
reviewer  sat  through  the  first  four  episodes  of  "  The  Hawk's 
Trail"  and  was  entertained  in  spite  .of  the  fact  that  personally  he 
does  not  care  for  serials,  but  realizes  that  a  fast-growing  clientele 
is  demanding  the  thrills  and  mystery  generallj'  furnished  by  this 
type  of  cinema  entertainment. 

In  the  first  place  there  is  one  redeeming  feature  in  particular 
that  should  be  commended.  There  are  no  weird  hands  or  skulls 
roving  about  in  an  attempt  to  provoke  shudders.  It  is  just  a 
straight  plot  showing  that  a  crook  with  hypnotic  power  has 
secured  the  rich  estate  of  two  girls  by  posing  as  the  brother  of 
their  dead  father. 

One  girl  is  confined  in  the  basement  of  an  old  house  guarded 
by  a  hardened  aged  woman.  The  other  sister  is  still  living  in 
the  big  house  occupied  by  the  elderly  crook  who  spares  her 
temporarily  because  his  son  is  in  love  with  her.  The  son  does 
not  appear  to  know  that  his  father  is  a  scoundrel. 

A  criminologist  interests  himself  in  the  girls  and  it  is  a  con- 
stant battle  between  this  man  and  the  big  crook  with  his  group 
of  lesser  lights. 

There  is  plent\'  of  fast  action,  scenes  in  Chinatown's  under- 
ground, fights,  auto  races  and  all  that  go  to  provide  thrills.  The 
romanc*  is  injected  by  the  love  affair  of  the  crook's  son  and  one 
of  the  girls  who  is  being  defrauded. 

King  Baggott  is  the  active  criminologist  and  Grace  Darmond 
and  Rhea  Mitchell  are  the  sisters.  George  Seigmann,  Fred 
Windemere,  Harrj-  Lorain,  Stanton  Heck  and  Leo  White  have 
strong  roles  which  they  also  fill  acceptably. 

Nan  Blair  wrote  the  story  and  if  the  succeeding  action  keeps 
the  pace  set  by  the  first  four  episodes  this  serial  can  be  counted 
upon  to  highlv  entertain  any  serial  audience  anvwhere. —  TOM 
HAMLIN. 


"  Berth  Of  a  Nation  " 

(Mutt  and  Jeff  Cartoon  Comedy  Fox  Half  Reel) 

"NTOTHING  seems  too  big  for  these  extraordinary  comics  to 
■'•^    tackle  and  now  its  "Berth  of  a  Nation." 

Startinsj  in  as  baggagemen.  Bud  Fisher's  two  imaginative  chaps. 
Mutt  and  Jeff,  very  cleverly  carry  grips  and  trunks  by  the  simple 
process  of  Mutt  loading  all  the  stult  upon  Jeff,  and  after  greasing 
the  little  fellow's  soles,  gracefully  kicks  him  and  the  caravan 
slides  across  the  station  and  into  the  baggage  car. 

Then  they  apparently  become  brakemen.  The  continuity  is  not 
very  clear  as  to  just  how  they  obtained  this  sudden  promotion, 
unless  the  Government  has  adopted  a  new  rule  anent  the  opera- 
tion of  railroads. 

Madam  the  Snake  Queen  loses  one  of  her  snakes  and  the  rest 
of  the  passengers  in  this  Pullman  try  to  lose  this  same  snake,  but 
it  hoops  itself,  and  the  result  is  a  m.erry  chase  over  the  top  of 
the  train.  Every  time  the  train  passes  through  a  tunnel,  Mutt 
climbs  up  the  little  stepladder  to  kiss  the  pretty  ingenue. 

And  then  the  two  leading  men,  in  trying  to  escape  from  the 
snake  manage  to  keep  up  the  pace  set  by  a  Bolshevist  and  get 
credit  for  capturing  him.  This  entitles  them  to  the  reward  of- 
fered—  $5,000, —  which  will  undoubtedly  keep  these  spendthrifts 
m  high-priced  milk  and  eggs  for  a  week  until  their  next  produc- 
tion is  completed. 

A  very  nonsensical  but  generallv  satisfactorv  filler  for  most  anv 
theatre.—  TOM  HAMLIN. 


Mary  Pickford  in  a  tense  moment  from  "  Heart 
O'  the  Hills  "  her  latest  First  National  release. 


"  Musical  Soup  " 

(Mutt  and  Jeff  Cartoon  Comedy-Half-Reel-Fox) 

HERE  we  are  favored  with  a  title  that  a  live  exhibitor  can 
make  a  lot  of  noise  about.  In  fact,  it  speaks  for  itself. 
Our  exploitation  suggestion  would  be  to  have  a  number  of  signs 
printed,  to  be  displayed  in  the  various  restaurants,  worded  as  fol- 
lows :    "  No  Musical  Soup  Here  —  Apply  at  the   Theatre." 

The  histrionic  abilities  of  these  two  performers  are  too  well 
kno\vn  for  further  comment  and  their  finesse  and  delicacy  in 
handling  such  a  hot  subject  reflects  great  credit  upon  their  an- 
cestors. 

Here  they  are  restaurant  proprietors  with  soup  to  serve,  and 
augmented  by  a  hose  they  deliver  the  goods.  This  is  just  as 
ridiculously  funny  as  most  of  the  Mutt  and  Jeff  offerings,  and 
where  these  stars  are  favorites  will  certainly  captivate  the  pa- 
trons and  will  also  generally  satisfy  the  capitalists,  burgeoise  and 
proletariat  who  are  at  present  unacquainted  with  these  two  figures 
of  fancy. 

Since  Tune  30th  these  subjects  have  proved  a  verv  acceptable 
"  filler."  —  TOM  HAMLIN. 


"  His  Last  False  Step  " 

(A  two-reel  Mack  Sennett-Paramount  Comedy) 

THIS  one  is  a  very  acceptable  two-reel  comedy  and  fully  up  to 
the  Sennett  standard.  Ford  Sterling  and  a  bunch  of  Sennett 
lunmakers  get  in  a  sort  of  mixup,  in  which  the  old  badger  game 
is  promoted. 

The  picture  is  well  mounted  and  is  full  of  rapid  action  without 
so  much  of  the  "  trick  "  photography  to  distract.  All  the  exciting 
events  culminate  when  Ford  Sterling  falls  over  into  the  bathtub 
and  finds  that  all  this  excitement  which  seriously  threatened  to 
disrupt  his  happy  home  was  but  a  dream. 

It  was  a  wild  dream  while  it  lasted  and  will  certainly  afford 
great  amusement  to  the  spectators. —  TOM  HAMLIN. 


EIGHT  PRODUCTIONS 

Reviewed  This  Week 
In  The  Following  Pages 


f  >  e  I  I-  III  b  c  r    /    ,  1919 


4.^29 


"THE  HEART  OF  A  GYPSY" 

(HALLMARK) 


Obvious  Story  of  a  Romany  Romance 

WHEX  the  gypsy  lorimila  is  iiiirodiicxd  in  a  screen  story 
you  can  make  np  your  miiul  that  one  of  two  romantic 
patterns  will  he  incorporated — either  the  heroine  will  be 
presented  as  a  gypsy  from  birth  or  that  she  will  become  one 
during  the  progress  of  the  story.  In  Frank  Hall's  presentation 
of  Charles  Miller's  production,  "The  Heart  of  a  Gypsy,"  the 
latter  course  is  followed.  Gypsy  blood  courses  through  her  veins, 
although  she  is  unaware  of  it  until  she  learns  from  her  grand- 
mother's lips  that  her  father  married  a  Romany  lass. 

The  story  does  not  develop  any  issue  away  from  its  central 
idea  further  than  a  melodramatic  bit  that  is  obviously  forced. 
The  heroine  is  happy  with  her  gypsy  lover'  after  mourning  her 
husband  for  two  years.  Btit  like  Enoch  Arden  he  turns  up  and 
unlike  Enoch  Arden  he  does  not  look  in  the  window  and  go 
away.  The  author  makes  him  out  a  traitor  so  that  his  wife  may 
denounce  him.  When  he  is  murdered  she  is  tried  for  the  crime 
because  of  a  threat  that  she  would  kill  him.  .\  last  minute  con- 
fession from  an  eye-witness  saves  her  and  it  is  all  over. 

This  courtroom  scene  is  like  dozens  of  others  \isualizcd  on 
the  screen.  It  drags  out  its  uninteresting  action  without  a  ripple 
of  suspense.  The  story  is  a  frail  romance  at  best,  although  it 
has  a  pleasing  quality  about  it.  The  scenes  where  the  husbdnd 
is  introduced  seem  to  have  been  conceived  for  no  other  purpose 
than  to  provide  a  sustaining  note  of  drama.  .\nd  there  is  nothing 
finished  about  the  conception  nor  the  execution  of  them.  Another 
weakness  is  found  in  the  belated  (lc\elopment  of  the  action  which 
is  due  to  the  "plantnig"  of  the  characters.  Alany  of  these  could 
be  dispensed  with  and  there  would  be  a  closer  arrangement  of 
sequences.  The  picture  is  well  staged  and  capably  pla\ed  bv 
Florence  Billings  and  an  adequate  cast.  Length  reels 
LAVREXCE  REID. 

THE  CAST 

Rosaline   Dane  Florence  Billings 

fatty,  her  daughter  .\ida  Horton 

Mrs.   Morton   Milliard  Mathilda  Brundage 

Margery   Fields  Fay  Evelyn 

Rowena.  an  old  Gypsy  Josephine  Wohn 

Ralph   Dane  Bradley  Barker 

Ben  Gelli  Corliss  Giles 

i*a"o  Franklyn  George 

Ur.  Rupert  Allen  Herbert  Wilke 

Marcia  Sara  Biala 

Secret   Agent  Gaston  Bell 

By  Elizabeth  Ethel  Doniaher. 
Directed  by  Charles  Miller. 
Photographed  by  Edward  C.  Earle. 
.■\rt  Director  —  Charles  Chapman. 

CATCH  LINES 

Suppose  you  had  mourned  your  husband  for  two  years  and  decided  to 
find  happiness  in  love  again.  And  your  husband  came  back.  What  would 
you  do?     See  how  it  is  answered  in  "  The  Heart  of  a  Gypsy." 


A  story  of  g>-psy  life  —  a  story  of  love  and  adventure  and  intrigue  — 
a  Story  of  strong  situations  and  climaxes  —  that  is  "  The  Heart  of  a  Gypsy." 
bee  it. 


She  was  a  gypsy  by  nature  and  when  the  nomadic  tribes  pitched  their 
tents  near  her  home  she  joined  them.  What  came  of  her  adventure?  See 
"  The  Heart  of  a  Gypsy." 

PROGRAM  READER 
A  situation  of  the  utmost  force  forms  the  crux  of  the  action  of  "  The 

Heart  of  a  Gypsy,"  the  feature  that  will  be  presented  here  on   . 

A  murder  has  been  committed.  .\  young  wife  has  been  accused  of  killing 
her  husband.  The  evidence  is  overwhelming  that  she  is  guilty  since  she 
was  overheard  to  say  that  she  would  kill  him.  Then  when  the  future 
Io<iked  black  for  her  something  happened  to  clear  her  life  of  its  shadow. 
What  was  it?  Was  it  evidence  —  did  some  one  know  that  she  is  inno- 
cent? You  must  6nd  out  for  yourself  when  "  The  Heart  of  a  Gypsy  "  is 
presented  here  in  the  near  future.  It  is  a  romantic  play  —  a  dramatic 
P'ay  —  a  play  of  adventure  and  intrigue.  The  solution  of  the  story  will 
not  be  given  here,  for  it  is  carried  through  with  such  force  and  skill  on 
the  screen  that  it  wouldn't  do  to  spoil  it  all  before  hand.  Florence  Billings 
has  the  leading  role  and  a  capable  cast  supports  her. 

SUGGESTIONS 

You  can  feature  this  is  as  a  Hallmark  picture  and  bring  out  the  value 
of  the  title.  Play  it  up  in  appropriate  catch  lines.  You  can  make  men- 
tion of  the  plot  and  the  central  situation  which  forms  the  crux  of  the 
actiori.  Don't  give  away  the  story  in  detail  —  elaborate  on  it  to  the  extent 
that  it  is  a  colorful  tale  of  gypsy  life  and  that  it  is  exceptiomlly  rich  in 
romance  and  adventure.  Feature  the  players.  Most  of  them  are  well  known 
to  your  fan  patronage.  The  title  looks  like  the  best  angle  for  exploitation. 
Inasmuch  as  gypsies  are  a  fascinating  people  you  can  feature  the  angle 
•  which  will  bring  the  patrons  into  the  theatre.  Tell  them  that  they  will 
see  a  faithful  presentation  of  gypsy  life.  Play  up  the  director.  He  is  one 
of  the  best  in  the  business. 


"HEART  O"  THE  HILLS" 

(FIRST  NATIONAL) 

Mary  Pickford  Has  Dramatic  Role  Here 

(  <  T  T  E.\RT  O'  THE  HILLS"  is  wilhotil  question  the  most 
r~\  entertaining  subject  that  Mary  Pickford  has  ever  had. 
However  dramatic  "  Stella  Maris "  ma\-  have  l)cen, 
however,  sweet  and  wholesome  "  Daddy  Long-Legs  "  may  have 
been  these  pictures  are  surely  eclipsed  in  entertaining  qualities 
by  "  Heart  O'  the  Hills,"  an  adaptation  of  the  story  by  John 
F"ox,  Jr.  The  clement  that  will  strike  the  spectator  most  deeply 
of  all  is  its  rich  characterization  and  the  opportunity  it  affords 
the  star  to  show  a  versatility  that  has  heretofore  been  hidden 
because  of  the  public's  desire  to  see  her  as  a  dainty  ingenue. 

So  a  new  Mary  Pickford  is  presented  here- — a  Mary  Pickford 
who  displays  a  gentiine  talent  for  emotional  expression.  You 
will  sec  the  old  Mar\-  Pickford  loo.  She  has  ample  opportunity 
to  displa\'  her  delight f til  mannerisms,  her  qtiaint  huinor  and  her' 
charming  personality.  The  role  of  the  little  mountain  girl  who 
avenges  her  "  Pap's "  death  who  is  wonderfully  happy  in  her 
inonntain  fastness  with  her  youthful  lover,  Jason  who  leaves  the 
hills  to  get  an  edtication  and  rettirns  to  them,  who  becomes  a 
Night  Rider  and  other  characters,  is  one  that  is  fascinating  in 
every  particular. 

It  is  a  story  of  contrasts  loo.  and  htimor  is  admirably  com- 
mingled with  pathos  throughotit.  The  backgrotnul  of  the  hills 
"  up  thar "  embellishes  the  story  not  a  little.  And  Director 
Franklin  has  taken  advantage  of  the  highlights  by  emphasizing 
them  for  their  full  value.  His  "  shindig  "  in  grandpap's  hut,  his 
unique  courtroom  scene  when  the  jury  announces  collectively 
that  it  is  guilty,  and  other  details  are  well  conceived  and  executed. 
In  the  star's  capable  company  is  Harold  Goodwin  who  as  the 
youthful  lover,  gives  a  performance  that  stands  out  like  a  cameo. 
He  is  the  uncouth,  honest,  mountain  lad  to  the  life. — Length,  5 
rech.—  LAURENCE  REID. 

THE  CAST 

Mavis    Hawn  Mary  Pickford 

Jason  Moneycutt  •  Harold  Goodwin 

Grandpap  Jason  Hawn  Fred  W.  Huntley 

Martha   Hawn  Clare  McDowell 

Steve   Honeycutt  Sam  DeGrasse 

Colonel    Pendleton  William  Bainbridge 

Gray    Pendleton  Jack  Gilbert 

Marjorie    l-ee  Betty  Bouton 

Norton  Sanders  Henry  J.  Herbert 

John    Burnham  Fred  Warren 

By  John  Fox,  Jr. 

Directed  by  Sidney  A.  Franklin. 

Photographed  by  Charles  Rosher. 

PRESS  NOTICE-STORY 

Mary  Pickford,  the  universial  favorite,  will  appear  at  the    theatre 

beginning    in    her   newest   photoplay,    "  Heart   O'   the    Hills,"  an 

adaptation  of  the  story  by  John  Fox,  Jr.  This  is  considered  one  of  the 
most  interesting  contributions  to  American  fiction,  it  being  written  by  one 
of  our  most  celebrated  authors.  The  role  which  the  star  assumes  could 
not  be  more  adaptable  if  it  was  written  with  her  in  mind.  She  portrays 
the  tempestuous  feudist  girl  of  the  Blue  Ridge  mountains  with  remarkable 
depth  and  feeling  and  manages  to  extract  a  great  deal  of  humor  from 
the  characterization.  You  will  see  a  new  Mary  Pickford  here  —  a  Mary 
Pickford  who  depicts  many  'varied  roles.  She  avenges  the  death  of  her 
"  Pap,"  becomes  a  Night  Rider,  a  school  girl,  a  society  girl,  and  other 
characters. 

As  Mavis  Hawn  she  takes  the  role  of  a  girl  whose  father  has  been  killed 
in  a  feud  and  whose  mother  is  on  the  verge  of  re-marrying.  Oddly, 
Mavis  is  in  love  with  the  son  of  the  widower  who  is  courting  her  mother, 
both  Mavis  and  Jason  Honeycutt  take  separate  trails  in  their  search  for 
education.  The  mountain  boy  chafes  under  the  cruel  treatment  of  his 
father  and  he  is  unrelentingly  jealous  of  the  attention  which  Mavis  pays 
to  one  of  the  city  aristocrats  who  visits  in  the  mountains.  The  sweet- 
hearts fire  a  double  shot  that  ends  Honeycutt's  life,  when  they  find  that 
he  is  responsible  for  the  murder  of  Mavis's  father. 

The  latter  part  of  the  story  details  feudists  battles  and  land  stealing 
and  presents  Mavis  on  trial  for  her  life.  The  picture  is  full  of  humor 
and  pathos  and  offers  a  beautiful  romance,  And  it  is  dramatic  to  the  core. 
The  star  is  supported  by  an  exceptionally  clever  group  of  plyers.  Sydney 
I'ranklin  directed  the  feature. 


The 


PROGRAM  READER 

theatre  will   offer   for  next 


Mary   Pickford  in 


"  Heart  O'  the  Hills,"  an  adaptation  of  the  story  by  John  Fox,  Jr.  Our 
liatrons  are  doubtless  familiar  with  this  beautiful  tale  of  the  Blue  Ridge 
mountains.  They  will  probably  remember  the  youthful  romance  of  the 
mountain  children,  of  how  Mavis  and  Jason  plighted  their  troth  in  the 
golden  days  of  childhood,  how  they  separated  to  gain  an  education,  how 
they  returned  to  their  hills  to  continue  their  love.  The  story  is  an  ideal 
vehicle  for  Mary  Pickford.  There  is  a  similarity  in  her  role  and  the 
memorable  Tess  of  "  Tess  of  the  d'Urbervilles."  The  picture  is  full  of 
humor  that  will  bring  laughs  to  all,  pathos  that  will  bring  tears  to  the 
eyes,  and  tense  drama  that  will  grip  you  with  its  action  and  suspense.  It 
is  a  picture  which  the  management  highly  recommends.  It  will  send  you 
away  glad  that  you  went  to  see  it.  A  great  picture,  a  great  author,  a 
great  star. 


4330 


Motion  Picture  News 


"LOST  MONEY" 

(FOX) 


This  Photoplay  Will  Undoubtedly  Satisfy 

MADLAINE  TRAVERSE  comes  to  ns  this  time  in  a  role 
that  does  not  portray  a  woman  with  a  dark  secret  in  her 
early  life  and  there  are  no  Lords  and  Dukes  in  the  cast. 
This  time  she  is  the  pampered  daughter  of  a  wealthy  Londoner, 
and  journeys  with  her  father  to  his  South  African  bungalow. 
Llnknown  to  her  he  had  lost  nearly  all  his  wealth  on  the  London 
exchange. 

When  a  wealthy  youth  of  husky  physique  and  a  rather  effeminate 
countenance  leaves  his  holdings  in  care  of  her  father  while  he 
goes  into  the  desert  and  jungle  to  save  some  friends  from  the 
savages  the  father  uses  some  of  the  funds  and  when  the  youth 
returns  the  father  finds  that  the  young  man  has  lost  his  duplicate 
copy  of  the  deed  of  trust  and  refuses  to  return  the  property. 

This  is  fairly  well  directed  and  the  continuity  maintains  an  easy 
rhythm.  Miss  Traverse  contributes  a  very  creditable  performance 
but  some  of  the  others  overact  in  many  of  the  situations.  A 
photoplay  that  will  undoubtedly  satisfy  those  that  appreciate  this 
sort  of  a  story. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  average  puller  and  fairly  pleasing; 
Elite,  good  puller  and  generally  pleasing;  Family,  average  puller 
and  generally  pleasing;  Workers,  good  puller  and  fairlv  pleasing. 
—  Length,  5'  reels—  Released,  December  7.—  TOM  HAMLIN. 

THE  CAST 

Judith    Atherstone  Madlaine  Traverte 

(Jx    Lanyon  George  McDaniel 

Caton    Cooper  Henry  Herbert 

Graham   Atherstone  Edwin   B.  Tilton 

Story  and  Scenario  by  Denison  CHft. 
Direction  by  Edmund  Lawrence. 
Photography  by  Walter  Williams. 

PRESS  NOTICE-STORY 

Madaline  Traverse  is   presented   by  William   Fox   in   her  latest  screen 

attraction,    "  Lost    Money,"    at    the    theatre    for    days 

beginning   . 

She  is  the  London  belle  who  takes  part  in  a  cave-man  courtship  in 
South  Africa  and  this  emotional  actress  is  said  to  have  one  of  the  best 
roles  in  a  long  time.  , 

Her  father  was  almost  impoverished  on  the  London  exchange  but  she 
did  not  know  it.  She  agrees  to  accompany  him  to  his  South  African  bunga- 
low for  a  time  and  it  is  here  that  her  romance  begins. 

Their  neighbor  was  the  youthful  diamond  mine  operator  and  very 
wealthy.  When  the  young  man  determined  to  go  into  the  jungle  and 
desert  to  rescue  some  of  his  friends  who  were  besieged  by  savages  he 
places   his  holdings   in   trust   with  her  father. 

During  the  youth's  absence  the  old  man  uses  a  portion  of  this  money 
to  tide  him  over  his  own  difficulties.  When  the  young  mine  owner  returns 
and  the  old  mian  discovers  that  the  youth  had  lost  his  copy  of  the  deed 
of  trust  he  refuses  to  turn  over  any  of  the  property. 

The  youth  was  all  shaken  over  thi^  and  determined  that  the  old  man 
should  be  made  to  suffer.  And  also  his  haughty  daughter.  So  he  kidnaps 
the  girl  and  brings  her  into  the  desert.  The  efforts  of  the  searchers 
were  useless  and  it  was  a  long  time  before  they  finally  discovered  the 
couple  and  persuaded  her  to  return  home  to  her  father. 

But  this  is  not  the  end  of  the  romance.  It  is  merely  an  anti-climax. 
The  William  Fox  people  do  not  care  to  divulge  too  much  of  the  story 
las  it  would  spoil  the  entertaining  value  of  the  picture  for  the  patrons 
who  will  see  it  later  on  the  screen. 

This  is  described  as  the  story  of  money  lost  but  hearts  found  and  has 
a  thrilling  situation  when  the  house  is  attacked  by  Kaffirs  who  are  after- 
wards routed  by  the  soldiers. 

PROGRAM  READER 

She  was  the  pampered  daughter  of  a  weilthy  father. 

But  she  did  not  know  that  he  had  suddenly  lost  his  wealth  and  therefore 
the  girl  acted  as  haughty  as  ever. 

When  this  London  belle  was  taken  to  South  Africa  she  received  the 
surprise   of  her  life.     .She  was   abducted  by   a   regular  cave-man. 

It  was  then  that  she  learned  to  wash  dishes  for  the  first  time. 

And  it  was  then   that  she  learned   what   true  love  is. 

Madlaine  Traverse  is  the  star  in  the  William  Fox  picture  coming  to 
this  theatre   next  week. 

It  is  entitled  "  Lost  Money  "  and  is  a  story  of  money  lost  and  hearts 
found. 

SUGGESTIONS 

When  you  book  this  picture  quickly  acknowledge  that  you  have  a  very 
good  title  for  catch  line  etc..  iand  will  act  accordingly.  I3ut  don't  neglect 
using  the  name  of  the  producer  and  the  star  as  they  both  have  a  certain 
pulling  power  that  should  not  be  ignored.  William  Fox  presents  Madlaine 
Traverse    in    "  Lost    Monday."     One   good   line    for   throw-aways,  stickers. 

etc.,   is;  —  "You   will   find   lost  money   at   the  ■   theatre  December 

 .     Don't  capitaliz-  the  title  or  use  quotation  marks  around  it  and 

you  will  attract  more  attention   to  the  announcement. 

CATCH  LINES 

A  lost  soul  can  be  saved  but  it  is  hard  to  find  lost  money  ti'nless  you 
attend  the  theatre. 


One  London  belle  is  kidnapped  by  a  cave  man  in  South  Africa  and  then 
learns  to  love  him. 


"THE  POINTING  FINGER" 

(UNIVERSAL) 


May  Please  the  MacLaren  Admirers 

WITH  the  star  in  a  typical  Mary  MacLaren  role  this  one  may 
fairly  well  please  her  admirers  but  will  never  cause  a 
stampede  at  the  box  office  window.    It  is  not  up  to  her 
former  offerings  and  is  so  ridiculously  illogical  that  it  quite  fails 
to  hold  attention. 

The  continuity  is  broken  and  the  chance  for  a  really  big  scene 
i:;  lost  when  the  girl  reveals  her  real  identity  to  the  youth. 

She  so  quickly  blossoms  from  a  life-long  kitchen  slave  to  a 
budding  society  debutante  that  it  becomes  utterly  impossible  for 
an  audience  to  treat  this  seriously  unless  the  patrons  are  very 
unsophisticated.  Miss  MacLaren,  David  Butler,  Johnnie  Cook  and 
Carl  Stockdale  do  very-  nicely  in  their  respective  roles  and  the 
picture  is  clean  and  inoffensive  and  may  no  doubt  prove  pleasantly 
entertaining  to  all  except  the  blase. 

The  girl  is  the  oldest  child  at  the  orphanage  and  runs  away, 
carrying  a  new  gown,  and  later,  when  acting  as  assistant  to  an 
entomologist,  she  learns  that  when  she  left  the  orphange  the  safe 
had  been  looted  of  $10,000,  and  that  she  was  blamed  for  it.  The 
son  of  the  "  bug  "  professor  helps  prove  her  innocence  and  marries 
her. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are:  Metropolitan,  average  puller  and  fairly  pleasing; 
Elite,  average  puller  and  not  generally  pleasing;  Family,  average 
puller  and  fairly  pleasing;  Workers,  average  puller  and  generally 
pleasing. —  Length,  5  reels. —  Released,  December  L — TOM 
HAMLIN. 

THE  CAST 

Mary   Mary   Mac  Laren 

David   David  Butler 

William    Saxton  Johnnie  Cook 

Grossett   Carl  Stockdale 

Matron   Lydia  Knott 

Matron's    Assistant  Charlotte  Woods 

Story  by  Frank  R.  Adams. 
Scenario  by  V'iolet  Clark. 
Directed  by  Edward  Morrissey. 

PRESS  NOTICE-STORY 

Mary  Mac  Laren  in  her  latest  Universal  picture,  "  The  Pointing  Finger," 
will  be  shown  at  the    theatre  for    days,  beginning  — 

Mary,  the  oldest  orphan  in  a  small  town  orphanage,  finally  determines  to 
strike  out  for  herself,  gnd  takes  a  gown  belonging  to  the  matron.  When 
she  arrives  in  a  big  city  she  finds  it  difficult  to  obtain  work. 

An  old  professor  who  advertises  for  an  assistant  refuses  to  employ  her 
because  she  is  too  pretty.  It  is  then  that  the  great  idea  comes  and  she 
trades  the  attractive  outfit  for  an  old  suit  and  puts  on  black  rimmed  glasses. 
This  time  the  professor  hires  her,  little  thinking  that  she  was  the  same  girl 
he  had  formerly  refused  to  engage. 

When  Mary  escaped  from  the  orphanage  it  seems  that  the  safe  was 
robbed  and  ten  thousand  dollars  stolen.  The  matron  believes  naturally  that 
Mary  stole  the  money  and  a  wide  search  is  made  for  her. 

The  professor's  youthful  son  finds  Mary  without  her  disguise  qs  she  was 
combing  her  hair  one  daj'  and  falls  in  love  with  her.  He  asks  her  why  she 
is  masquerading  in  such  a  severe  makeup.  She  then  tells  him  of  her  escape 
from  the  orjihanage,  but  of  course  does  not  know  that  she  is  suspected  of 
stealing  the  ten  thousand  doll'ars. 

It  is  when  the  orphanage  solicitor  visited  the  professor  in  search  of  funds 
that  Mary  learns  for  the  first  time  that  the  safe  had  been  robbed.  And  the 
solicitor  recognized  her  but  did  not  denounce  her.  For  it  develops  that  he 
knew  something  of  where  the  money  had  gone. 

When  he  is  discovered  by  Mary  in  the  act  of  robbing  the  professor's  safe 
after  a  successful  bazaar  for  charity  he  tells  the  professor's  son  that  Mary 
was  robbing  his  safe  and  that  she  was  also  the  girl  that  escaped  with  the 
money  from  the  orphanage. 

But  the  old  professor  had  been  concealed  nearby  and  heard  the  conversa- 
tion the  rogue  had  with  Mary  before  the  son  arrived,  and  the  solicitor  was 
the  one  arrested  and  Mary  is  freed  of  suspicion  and  ready  to  marry  the  son. 

PROGRAM  READER 

This  girl  was  an  orphan  and  the  oldest  girl  in  the  orphanage.  All  the 
drudgery  fell  to  her  and  she  suddenly  tired  of  it. 

When  the  delivery  man  brought  a  striking  gown  for  the  matron,  the 
girl  determined  to  steal  the  dress  and  journey  to  the  nearby  big  city.  She 
wanted  to  strike  out  for  herself.  She  would  return  the  money  for  the 
dress  later  on. 

But  the  night  she  escaped,  the  safe  of  this  same  orphanage  was  robbed 
of  the  big  fund  just  raised,  ten  thousand  dollars. 

.^nd  the  girl  was  blamed  for  it  although  she  did  not  know  it.  And 
a  strenuous  search  by  the  police  failed  to  discover  the  girl.  It  is  her 
drama  that  is  unfolded  in  the  Universal  picture  coming  to  this  theatre 
next  week. 

Mary  Mac  Laren  is  the  star  and  a  happy  ending  to  this  girl's  drama 
is  brought  about  in  a  happy  manner. 

SUGGESTIONS 

Tell  them  lafter  you  have  booked  the  picture  that  Mary  Mac  Laren,  the 
star  in  "  Shoes,"  "  Bread,"  and  other  LTniversal  successes  is  now  portray- 
ing the  orphan  in  her  lat»st  screen  drama.  "  The  Pointing  Finger."  A 
special  matinee  can  be  held  by  invitine  all  the  children  in  the  nearest 
Orphan's  Home  to  be  your  guests.  This  should  procure  you  all  the 
favorable   publicity   needed   outside  your   regular  advertising. 


December   /j,  /p/p 


4331 


"BROTHERS  DIVIDED" 

(PATHE) 


"A  FUGITIVE  FROM  MATRIMONY" 

(ROBERTSON-COLE) 


Should  Highly  Entertain  Keenan  Followers 

FRANK  KEEN  AX  in  a  dual  role  is  vco'  eficctive  in  both 
characterizations,  and,  as  this  is  a  well  produced  photoplay 
ot  the  regulation  Keenan  type,  it  should  highly  entertain 
his  follow  ing  and  prove  very  satisfactory  entertainment  for  about 
every  class  of  audience. 

Two  brothers  of  very  opposite  characters  are  portrayed.  One 
is  the  crabbed  and  religious  brother  who  is  hard  of  heart  and  the 
other  is  the  black  sheep  in  early  life,  but  possessed  of  a  good  heart. 

After  the  younger  brother  is  pardoned  in  middle  life  because  of 
his  heroic  action  during  the  prison  fire  he  visits  the  older  brother 
who  is  proprietor  of  a  large  mill  and  when  the  selfish  one  suffers 
a  stroke  of  partial  paralysis  the  younger  brother  takes  charge  of 
the  mill  and  makes  everybody  happy  by  declaring  occasional 
vacations  and  providing  amusements  for  the  employes. 

And  the  dividends  in  money  are  shown  to  be  greater  than  under 
the  other  brother's  regime.  The  son  who  fled  because  his  father 
was  an  ex-convict  finally  comes  homes  and  marries  the  girl  he 
loves.  A  finer  sense  of  social  justice  is  the  good  thought  unfolded 
ill  this  picture.  It  is  well  mounted  and  has  clear  continuity  and 
a  ver\'  good  cast. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are  about  as  follows :  Metropolitan,  good  puller  and 
generally  pleasing;  Elite,  good  puller  and  verj-  pleasing;  Family, 
good  puller  and  entirely  pleasing;  Workers,  good  puller  and 
generally  pleasing. —  Length,  5  reels. —  Released,  December  7. — 
703/  HAMLIN. 

THE  CAST 

Tom    King  Frank  Keenan 

Matthew    King  Frank  Keenan 

Max    King  Wallace  MgcDonald 

Kuth    Kenaud  Ruth  Langston 

i'rof.    Kenaud  James   O.  Barrows 

Harriet    King  Gertrude  Claire 

Luie    Wetherby  Russ  Powell 

Mrs.    Wetherby  '.  Mary  Talbot 

Uartender   Paul  Mullen 

Fnson    Warden  Curtiss  G.  Powell 

Captain  of  the  Guard  Capt.  G.  W.  Ely 

Guard   Lieutenant  Lieut.   John  Moody 

Guard  Lieutenant  Lieut.  R.  P.  Fine 

Produced  at  Robert  Brunton  Studios  by  Frank  Keenan  Productions  Inc. 
Story  by  Gertrude  Andrews. 
Scenario  by  Gertrude  Andrews  and  E.  R.  Schayer. 
Directed  by  Frank  Keenan. 
Distributed  by  Pathe. 

PRESS  NOTICE-STORY 

I'rank  Keenan  in  his  own  production  of  "  Brothers  Divided  "  is 
announced  for  a    days'   showing  at  the    theatre  beginning 

The  star  appears  in  a  dual  role  and  the  photoplay  is  described  as  a 
drama  of  American  homes  advocating  civic  betterment  and  personal  hap- 
piness and  portrays  a  good  thought  that  is  timely  in  showing  a  finer  sense 
of  social  justice. 

Tom  and  Matthew  King  are  brothers  of  strikingly  opposite  characters 
•nd  Tom,  the  adventurous  one,  falls  into  bad  company  and  is  sentenced  to 
prison  for  life,  leaving  his  baby  boy  in  charge  of  his  brother  Matthew. 

When  he  proves  himself  a  hero  at  the  prison  fire  he  is  pardoned  in 
middle  life  by  the  Governor  and  returns  to  his  home.  Matthew  is  a  crabbed 
fellow  who  believes  in  getting  the  maximum  of  labor  out  of  his  employes 
and  he  suffers  a  stroke  of  partial  paralysis  when  Tom  returns. 

Tom  then  takes  charge  of  the  mills  and  by  providing  occasional  vacations 
for  the  employes  and  encouraging  sports  as  a  pastime,  he  still  manages  to 
realize  a  bigger  money  dividend  than  the  mills  enjoyed  under  the  regime  of 
his  brother. 

Max  is  the  grown  son  of  Tom  and  leaves  the  city  when  he  discovers  that 
his  father,  whom  he  was  led  to  believe  had  died,  was  a  returned  convict. 
The  youth  could  not  face  his  sweetheart  and  felt  too  humiliated.  But 
when  Tom  takes  charge  of  the  mills  he  gathered  the  employes  together  and 
frankly  confessed  that  he  was  an  exconvict  and  his  plan  proved  a  safe  and 
sane  one. 

The  youth  finally  decides  to  return  and  when  he  finds  that  his  father  is 
so  honored  ■and  respected  he  begs  his  pardon  and  then  visits  his  sweetheart 
whom  he  finds  happy  to  meet  him  again.  And  old  Matthew  finally  acknowl- 
edges that  fair  tactics  are  always  the  best  for  the  great  human  family. 

SUGGESTIONS 

When  you  book  this  one  you  should  not  fail  to  mention  that  Frank 
Keenan  who  scored  so  heavily  in  "The  World  .Aflame  "  is  both  the  director 
and  star  in  this  picture  and  that  he  appears  in  a  dual  role.  From  then  on 
you  should  mention  the  good  thought  brought  out  through  the  picture  by 
■using  material  from  the  catch  lines,  program  reader  and  press  notice  story 
on  this  page. 

CATCH  LINES 

One  brother  declared  that  one  hour  of  justice  was  worth  a  year  of 
prayers. 

Where  one  brother  was  an  ex-convict  the  other  was  a  wealthy  mill  owner 
and  it  was  the  first  that  commanded  the  respect  of  the  community. 

With  one  brother  "  steady  "  and  the  other  brother  "  unsteady  "  the  latter 
one  with  the  finer  sense  of  justice  won  acclaim. 


Warner  Scores  in  Humorous  Characterization 

HJJ.  \\  .\1\XE1\.  has  goitcii  awaj-  from  hi;,  Oriental  char- 
acterization for  the  time  being  and  i)iclurc  patrons 
•  should  take  notice  that  he  is  as  capable  in  a  light 
comedy  role  as  when  he  is  interpreting  serious  expressions.  The 
star  has  in  Fred  Mjton's  story,  "A  Fugitive  from  ALurimony," 
a  subject  similar  to  his  memorable  "Abas  Jimmy  Valentine,"  in 
that  it  affords  him  an  opportunity  to  evade  the  law.  He  is  only 
a  pseudo-crook,  a  character  he  assumes  because  it  offers  him  a 
certain  zest  in  a  life  that  is  otherwise  quite  drab.  And  he  wants 
to  avoid  matrimonj'. 

The  development  of  the  tale  is  famihar  enough  for  it  presents 
the  old  established  formula  of  a  young  millionaire  attempting  to 
evade  the  clutching  hands  of  dowager  mothers  who  have  marri- 
ageable daughters  to  offer.  But  its  obviousness  never  intrudes 
here  for  a  single  instant.  It  is  well  covered  up  through  the  em- 
ployment of  sure-fire  incidents.  From  the  moment  that  the  hero 
exchanges  his  clothes  with  an  escaped  convict  and  climbs  in  the 
bedroom  window  of  a  marriageable  daughter's  home  in  order  to 
escape  the  pursuing  guards  the  interest  is  carried  forward  with 
plenty  of  humor  and  suspense.  She  will  reform  him  (a  familiar 
stroke  too)  and  the  climax  reveals  him  deep  in  the  throes  of  love. 

The  picture  carries  spontaneous  action  which  is  quite  zippy 
considering  its  single-track  idea.  If  Mr.  Warner  does  not  want 
to  tire  his  following  with  Oriental  stoics  then  allow  him  to  take  a 
humorous  journey  occasionally  attired  in  a  convict's  clothes. 
Seena  Owen  appears  opposite.  Henry  King's  direction  is  praise- 
worthy.— Length,  5  reels.—  LA  URENCE  REID. 

THE  CAST 

Stephen  Van  Courtlandt  H.  B.  Warner 

Barbara    Kiggs  Seena  Owen 

Mrs.    E.   Elmer    Kiggs  Adele  Farrington 

Zachariah    E.    Kiggs  Walter  Perry 

Edythe    Arlington  Christine  Mayo 

Maurice    Bradford  Matthew  Biddulph 

LTiimmy,   the   Cricket  John  Gough 

Mother   Kelly   Lulu  Warrenton 

By  Fred  Myton. 
Directed  by  Henry  King. 
Supervised  by  Jesse  D.  Hampton. 

PRESS  NOTICE-STORY 

U.  B.  Warner,  whose  screen  efforts  have  mostly  been  confined  to  tales  of 

the  desert  comes  to  the   •  theatre  beginning   ,  in  his  latest 

Jesse  D.  Hampton  production,  "  .A  fugitive  from  Matrimony,"  which  is  a 
subject  of  comedy  foundations.  In  characterization  it  is  not  unlike  his 
memorable  stage  success,  "  .Mias  Jimmy  Valentine,"  in  that  it  offers  him 
opportunity  to  evade  the  law  disguised  as  a  convict.  As  Stephen  Van 
Courtlandt.  he  is  a  member  of  the  most  ultra  exclusive  set  in  .-Xmerica.  A 
traveler  for  many  years  it  is  his  ambition  to  keep  moving  so  as  to  avoid 
the  tangles  of  matrimony.  -Adjoining  his  estate  is  the  newlyrich  Riggs 
family,  the  doting  mother  of  the  household  desiring  to  catch  him  as  a 
husband  for  her  daughter. 

Steve  returns  unexpectedly  to  find  an  escaped  convict  prowling  about 
his  property.  He  willingly  exchanges  his  clothing  with  him  after  listening 
to  a  hard  luck  story,  and  the  criminal,  in  gratitude,  tells  him  to  look  him  up 
at  -Mother  Kelly's  in  the  fifth  ward  if  he  ever  needs  help.  Steve  to  avoid 
the  searchers  climbs  in  Barbara  Riggs"  bedroom  window.  She  does  not  know 
his  identity,  but  still  she  is  attracted  to  him  because  of  the  feminine  impulse 
to  reform  him.  And  she  eventually  learns  his  identity.  So  in  running  away 
from  matrimony  he  actually  stepped  into  it. 

This  is  a  bright  and  interesting  picture  —  a  picture  punctuated  with 
plenty  of  dramatic  situations  in  addition  to  its  humorous  scenes.  Mr. 
Warner  gives  a  finished  performance  of  the  pseudo  convict  and  his  support 
includes    Seena   Owen,    -Adele    Farrington,    Walter   Perry    and  others. 

CATCH  LINES 

He  traveled  the  wide  world  over  to  avoid  matrimony.  And  when  he 
came  home  he  exchanged  places  with  an  escaped  convict.  It  was  more  fun 
in  dodging  the  law  than  doting  mothers  with  marriageable  daughters.  Did 
he  escape  from  matrimony? 


"  Who  are  you  and  what  do  you  want?  "  she  asked,  when  she  found  this 
stranger  in  her  bedroom.  He  wore  a  convict's  clothes,  so  she  decided  to 
reform  him.     What  happened?     See  "  A  Fugitive  from  Matrimony." 

In  running  away  from  marriage  he  stepped  right  into  it.  How?  See  H. 
B.  Warner  in  the  delightful  comedy-drama,  "  A  Fugitive  from  Matrimony." 

PROGRAM  READER 

Stephen  Van  Courtlandt  was  the  most  eligible  man  in  New  Ynrk 
society.  Dowager  mothers  looked  upon  him  with  anxious  eyes,  appreciat- 
ing the  fact  that  he  would  be  an  admirable  "  catch  "  for  their  daughters. 
There  was  Mrs.  Riggs  for  instance.  This  member  of  the  nouveau  riche 
had  been  moved  on  an  adjoining  estate  so  as  to  be  near  him.  Rut  Stephen 
never  looked  her  way.  He  traveled  in  Europe  most  of  the  time  to  avoid 
matrimony.  When  he  returned  (le  stepped  right  into  it  without  knowing 
it  and  he  married  into  the  Ri.ges  family  too.  In  running  away  from  the 
l?w  he  landed  straight  at  the  altar.    How  this  is  done  may  be  seen  next 

 when  H.    B.   Warner  com^s  to  this  theatre  in   "  A  Fugitive 

from  Matrimony  ".  It  is  a  picture  of  rich  situations  that  build  both 
dramatically  and  humorously.      A  treat  is  in  store  for  you. 


4332 


M  0  I  i  0  n   Picture   N  e  vc  : 


"THE  BLACK  GATE" 

(VITAGRAPH) 


"THE  A.B.C.  OF  LOVE" 

(ACME-PERRET-PATHE) 


Characterization  Robs  Story  of  Truth 

,  HE  BLACK  GATE,"  Earle  Williams'  newest  expres- 
sion, is  a  sort  of  visualization  of  "Who  Killed  Cock 
Robin?"  insofar  as  the  chief  character  is  concerned. 
He  is  constantly  at  cross  purposes  with  himself  whether  to 
acknowledge  his  guilt  or  innocence.  Our  hero  will  stand  trial 
for  murder  on  the  premise  that  he  will  inherit  a  princely  sum 
from  the  real  murderer's  mother  when  he  passes  through  the 
black  gate  on  his  way  to  the  death  chair.  This  money  is  to  go 
to  his  brother  in  payment  for  a  debt.  The  man  is  resolved  to 
die  until  he  discovers  that  the  girl  for  whom  the  crime  was  com- 
mitted still  loves  him.    Then  he  wants  to  break  his  contract. 

No  sooner  has  he  made  a  resolution  to  live  than  he  expresses 
a  desire  to  die  after  all.  The  wealthy  woman,  in  an  admirable 
spirit  of  trustfulness,  surrenders  the  fortune  before  the  trial 
begins,  and  the  hero  offers  no  defense.  When  the  fatal  day 
approaches  he  offers  evidence  that  he  is  innocent.  So  he  gains 
his^liberty  and  his  love.  And  the  real  murderer  is  punished 
r-fter  all.  No  sympathy  can  be  extended  the  hero,  nor  any  admira- 
tion for  his  inexplicable  conduct.  He  has  gotten  the  money 
under  false  pretenses. 

The  inconsistent  characterization  may  fortify  the  story  with  an 
element  of  mystery  (perhaps  that  is  the  note  that  was  striven 
for),  but  it  robs  it  of  the  beacon  light  of  truth.  It  is  a  story  of 
gray  lights  and  shadows  with  not  a  rav  of  penetrating  sunshine. 
Length,  5  rce\s.— LAURENCE  REID.  '■ 

THE  CAST 

Shaler    bpencer  •  Earle  Williams 

Vera   Ruth  Clifford 

Wade    UeKorrest  Harry  Springier 

Kod    Spencer  Park  Jones 

Airs.    Uel'orrest  Clarissa  Selwyn 

iNorton   Brinsley  Shaw 

Bowne   J.    Barney  Sherry 

By  Hilliard  Booth. 

Scenario  by  Lucien  Hubbard. 

Directed  by  Theodore  Marston. 

PRESS  NOTICE-STORY 

Karle   Williams,  the   N'itagraph   star,   will   appear   at  the    theatre 

o'.i  of    week  in  his  latest  production  entitled  "  The  Black 

<jate."  This  picture  presents  him  with  opportunities  for  heroic  sacrifice  in 
that  he  offers  to  assume  the  guilt  of  a  murderer  so  that  his  brother  may 
come  into  his  rightful  inheritance.  As  Shaler  Spencer,  a  lawyer,  Mr.  Wil- 
liams, squanders  his  brother's  money  and  in  oder  to  cancel  the  debt,  he 
makes  a  bargain  with  the  real  murderer's  mother.  .She  is  to  turn  over  to 
his  estate  a  goodly  fortune  when  he  passes  through  the  black  gate,  or  the 
little  green  door,  as  the  entrance  to  the  death  chamber  is  sometimes  called. 

Wade  Uel'orrest  committed  the  crime  through  jealously  of  Bowen.  a  theat- 
rical manager.  She  was  formerly  Spencer's  sweetheat,  but  they  had  sepa- 
rated over  a  quarrel.  .\t  the  trial  ."-^haler  offers  no  defense  and  the  evidence 
is  given  that  lie  actually  fired  the  fatal  bullet.  But  life  looks  sweet  to  him 
after  a  sojourn  in  jail,  and  he  tells  the  authorities  that  he  couldn't  have 
committed  the  crime  inasmuch  as  his  bullets  were  steel-j.acketed  while  the 
fatal  bullet  was  a  lead  one.  So  the  evidence  comes  forth  that  two  bullets 
were  fired  instead  of  one.  Shaler's  bullet  is  found  imbedded  in  the  wall 
and  so  he  is  given  his  liberty.  The  brother  has  the  money  since  the  wealthy 
woman  had  fulfilled  her  contract  before  Shaler  was  taken  to  prison. 

this  is  a  decided  novelty  and  it  offers  the  star  a  role  in  which  he  takes 
tull  advantage.  It  carries  a  quota  of  action  and  suspense  and  mystery.  The 
cast  includes  Kuth  Clifford,  Harry  Springier,  Park  Shaw.  Brinsley  Shaw 
and  others.  Hilliard  Booth  directed  the  feature  from  a  story  by  Lucien 
Hubbard. 

CATCH  LINES 

How  to  obtain  the  money  that  he  squandered.  His  brother's  wealth.  That 
was  the  question  that  perplexed  Shaler  Spencer.  How  he  found  a  way 
forms  one  of  the  most  novel  and  dramatic  ideas  ever  seen  in  a  screen  play. 
.See  "  The  Black  Gate." 

He  would  assume  the  part  of  a  murderer.  Why?  So  that  his  brother 
might  come  into  his  rightful  inheritance.  What  happened?  See  Earle 
Williams  in  "  The  Black  Gate." 

He  was  found  guilty  of  murder  and  soon  he  would  walk  through  the  black 
gate  that  leads  to  the  electric  chair.  What  saved  him?  See  Earle  Williams 
in   "  The   Black  Gate."     .\   gripping  picture. 

SUGGESTIONS 

Here  is  a  mystery  melodrama  so  it  would  be  advisable  to  shroud  the  story 
with  mystery.  Don't  by  any  means  give  away  the  plot.  You  can  decide 
best  if  you  want  to  take  advantage  of  the  title  and  what  it  means.  If  you 
are  not  afraid  of  jarring  your  patrons  you  can  make  your  exploitations  very 
vivid.  You  can  touch  upon  the  black  gate  through  which  no  one  ever 
returns.  We  would  not  give  this  a  lobby  display  since  it  might  keep  patrons 
away  from  the  theatre.  It  would  be  very  easy  to  get  a  chair  and  have  an 
electrician  make  replica  of  the  one  in  the  death  chamber,  but  it  appears  as 
if  such  a  plan  would  be  too  realistic.  But  you  can  decide  what  best  to  do 
if  you  know  your  audience.  We  would  advertise  it  as  a  clever  mystery 
melodrama,  a  melodrama  that  is  decidedly  unique  of  plot.  .\nd  feature  the 
star  and  his  players.     Bring  out  that  it  presents  a  compelling  romance. 


Delicate  Story  Brutalized  by  the  Scissors 

(  <  'nr^  HE  A.  B.  C.  of  Love  "  gets  down  to  the  A.  B.  C.'s  of 
I  screen  construction,  it  being  modeled  after  the  old 
Cinderella  pattern  and  presenting  an  arrangement  oi 
scenes  which  are  equally  old-fasioned.  The  story  while  it  un- 
folds a  pretty  romance  is  not  only  impossible  but  improbable. 
It  might  have  appeared  more  logical  had  the  direction  not  been 
so  hap-hazardly  executed.  On  second  thought  the  old-fashioned 
development  would  not  have  hampered  the  story  had  there  been 
some  attention  paid  to  the  cutting  process. 

The  picture  presents  an  appearance  of  having  been  taken  in 
several  thousand  feet  with  the  responsibility  resting  upon  the 
shoulders  of  the  cutter.  While  there  is  some  sequence  of  scene; 
yet  the  film  offers  evidence  of  being  trimmed  of  whole  chapter; 
So  much  so  that  the  movement  of  the  characters  is  at  time- 
extremely  puzzling.  And  terse  subtitles  are  not  sufficient  ii 
building  up  the  continuitj-.  There  are  no  subtleties  in  the  direc- 
tion. The  result  is  it  presents  a  choppy  storj-  that  loses  its  high 
lights.  An  orphaned  country  girl  marries  her  hero  who  is  fasci- 
nated bv  her  charm  and  youthful  exuberance  despite  the  fact  tha; 
she  is  illiterate. 

The  conflict,  crudely  introduced,  presents  him  tiring  of  her 
when  he  realizes  her  lack  of  an  education.  The  butterfly,  who 
would  win  him,  shows  herself  eventually  as  a  salamander  of  the 
worst  type,  so  he  goes  back  to  his  wife  a  sadder  and  wiser  mar 
Happv  this  time  too,  for  during  his  absence  from  the  hearth  she 
has  learned  her  A.  B.  C.'s.  Length,  5  reels.— L/4L'y?£.VC£  REIf^ 

THE  CAST 

Kate  Mae  Murrav 

liarry  Bryant  H.  E.  Herbert 

Diana  .Nelson  Dorothy  Green 

Prof,    (ieorge    Collins  Arthur  Donaldsor. 

By.Leonce  Perret. 
Directed  by  Leonce  Perret. 
Photographed  by  Alfred  Ortlieb. 

PRESS  NOTICE-STORY 

■■  The  .\.  li.  C.  of  Love  "  is  a  dramatic  romance  of  a  little  wildflower  of 
the  country  and  a  man  of  the  world  and  it  will  be  presented  at  the  — ^— 

theatre  for    days  beginning    with  Mae  Murray  as  the  star. 

This  is  an  Leonce  Perret  production  of  a  story  by  the  director  himself  and 
it  offers  .Miss  Murray  many  opportunities  to  display  her  charm  as  w^ell  as 
her  histrionic  capability.  It  can  safely  be  said  that  never  has  the  star  appeared 
in  such  a  dramatic  role  as  she  has  here.  .\s  Kate,  an  orphan,  who  is  just 
blossoming  into  womanhood,  it  is  Miss  Murray's  privilege  to  sound  the 
depths  of  youthful  expression. 

Kate  is  discovered  by  Harry  Bryant,  a  playwright,  and  taken  to  a  way- 
side Inn.  He  gives  her  his  address  and  the  priest  of  the  parish,  escorts 
her  to  Harry's  home,  for  he  had  found  her  a  runaway.  She  was  unable 
to  stand  the  cruelties  of  the  innkeepers  longer.  So  the  man  and  the  girl 
fall  in  love  with  each  other,  her  charm  and  youthful  exuberance  more  than 
counterbalancing  her  lack  of  education.  After  they  are  married  Harry 
realizes  that  his  wife's  inability  to  read  or  write  is  not  conductive  to  happi- 
ness, so  he  finds  solace  with  a  former  sweetheart.  Diana  Nelson.  WTien  he 
learns  eventually  that  this  woman  is  only  using  him  to  make  an  impres- 
sion in  the  world  he  picks  up  the  threads  of  his  broken  romance  and 
renews   his  old  time  happiness. 

Be  it  said  that  during  his  perigrinations  away  from  his  fireside  the  little 
wife  has  gained  an  education.  And  by  arousing  his  jealousy  through  play- 
ing his  game  she  keeps  his  interest.  This  is  a  picture  which  is  unusually 
rich  in  romance  Snd  yet  it  carries  enough  drama  to  balance  it  nicely.  Its 
note  of  heart  interest  is  appealing.     The  picture  is  artistically  produced. 

CATCH  LINES 

.She  could  neither  read  nor  write,  but  she  possessed  an  individual  charm, 
and  so  he  married  her.  Did  the  romance  bum  out?  See  Mae  Murray  ia 
■  The  A.   B.  C.  of  Love." 


She  didn't  know  her  A.  B.  C's.  But  she  knew  the  A.  B.  C's  of  love. 
She  could  keep  a  man  interested  despite  her  lack  of  education.  Until  — 
Sec  -Mae  .Murray  in  "  The  A.  B.  C.  of  Love." 


See  "  The  A.  B.  C.  of  Love  "  with  Mae  Murray.  A  delightful  story  of 
youth  and  love  and  sunshine.  Yes  and  shadows  too.  .\  dramatic  romance 
artistically  produced  and  delightfully  played. 

SUGGESTIONS 

\  ou  have  a  catchy  title  to  work  upon  in  the  exploitation  of  this  picture. 
Vou  can  feature  it  in  the  manner  of  Children's  blocks  for  your  newspaper 
spreads  with  the  A.  B.  C.  printed  on  the  blocks.  You  can  ask  questions 
if  the  patrons  know  the  -\.  B.  C's  of  love.  Feature  it  as  a  delightfnl 
romance  of  an  innocent  girl  who  lacked  a  knowledge  of  the  familiar  .\.  B. 
C's  but  knew  enough  about  the  A.  B.  C's  of  love.  And  what  she  didn't 
know  her  husband  taught  her.  You  can  feature  this  picture  along  attrac- 
tive lines  with  teasers,  throw-aways.  door-knob  hangers,  etc.  Pathe  wiB 
supply  you  with  attractive  stills  for  newspaper  layouts.  L^se  th^m.  Feat- 
ure tile  star  and  the  director.  Feature  Miss  Murray  as  the  "  maid  of  manr 
moods."  who  finds  it  difficult  to  learn  her  A.  B.  Cs  but  who  learns  the 
.\.  B.  C's  of  love  very  easily.  Bring  out  the  picture's  ingredients.  Tell 
that  it  is  a  piquant,  dramatic  romance  of  youth  and  love. 


D  c  (•  ember    i  ;  .    i  o  i  Q 


4333 


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(At  State  Right  E.rcliangcs) 

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PARAMOUNT- ARTCRAFT 

Nov.  30 — Scarlet   Days   (Griffith   Prod.)  5 

Nov.  30 — Counterfeit    (Elsie    Ferguson)  5 

Nov.  23 — The  Miracle  of  Love  (Cosmo.  Production)  5 

Nov.   23 — It  Pays  to  .Advertise  (Bryant  Washburn)  5 

Nov.   23 — The  Invisible  Bond   (Irene  Castle)  5 

Nov.  16 — 23 14   Hours  Leave   (McLean-May)  5 

Nov.  16 — .Male  and  Female  (Cecil  B.  DeMille)  S 

Nov.     9. — What  Every  Woman  Learns  (Enid  Bennett)  5 

Nov.     9. — Crooked  Straight  (Charles  Ray)  5 

Nov.     9. — Luck  in  Pawn  (Marguerite  Clark)  5 

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The  Daredevil   5 

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Eastward  Ho!   (William  Russell)  S 

The  Winning  Stroke   (George  Walsh)  5 

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Vagabond    Luck    (Ray-Fair)  ,  5 

Chasing  Rainbows  (Gladys  Rockwell)  5 

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Flame  of  the  Desert  ((jeraldine  Farrar)  7 

The  Loves  of  Letty  (Pauline  Frederick)  5 

Tubilo  (Will  Rogers)  6 

The  Gay  Lord  Quex  (Tom  Moore)  5 

Jinx    (Mabel   Xormand)  5 

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Almost  a  Husband  (Will  Rogers)    5 

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Lord  and  Lady  .\lgy  (Tom  Moore)  5 

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Please  Get  Married  (Viola  Dana)   6 

Lombardi,  Ltd.  (Bert  Lytell)    g 


PATHE  EXCHANGES 

Dec.  21 —  ihe  I'rince  and  Bettv   (Wm.   Desmond-Mary  Thurman)  s 

Dec.  14— The  A  B  C  of  Love  (.\'la-   .Murriy)  6 

Dec.     7. — Brothers   Divided    (Frank   Kecnan)  5 

BOUND  AND  GAGGED  (Serial) 

{George  B.  Seilz  and  Marguerite  Courlol) 

Dec.    21  —  .Ninth,    A    Homeless    Prince  2 

Dec.  14 — Eighth,  Arrested   2 

Dec.    7 — Seventh.  \  Fatal  Error  2 

THE  BLACK  SECRET 

{Pearl  White  and  Walter  McGraif) 

Dec.    21 — .Seventh,   The    Betrayal  2 

Dec.  14 — Sixth,   The   Unknown   2 

Dec.    7— Fifth,    The   Acid    Bath  2 

"FLYING  A"  SPECIALS  (American) 

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Six  Feet  Four  (William  Russell)  6 

AMERICAN  FILM  COMPANY,  INC. 

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RfiALART  PICTURES  CORPORATION 

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.^nne  of  Green  Gables  (Mary  Miles  Minter)  6 

ROBERTSON-COLE  PRODUCTIONS 

SUPERIOR  PICTURES 

.\ov.  .. — A  Fugitive  from  Matrimony  (H.  B.  Warner)  5 

Nov.  .. — The  Blue  Bandanna  (Wm.  Desmond)  5 

Nov.  .. — The  Illustrious  Prince   (Sessue   Hayakawa)  5 

SPECIALS 

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Nov.  .. — The  Broken  Butterfly  (Tourneur)  5 

Oct.  .. — The  Open   Door   (special  cast)  5 

SELECT  PICTURES 

.Aug.  .. — The  Undercurrent  (Guy  Empey)  6 

Sept.  .. — Faith  of  the  Strong  (Mitchell  Lewis)  5 

Sept.  .. — A  Scream  in  the  Night  (Special)  5 

Oct.  .. — Isle  of  Conquest  (Norma  Talmadge)  5 

SELZNICK  PICTURES 

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Oct.  .. — The  Country  Cousin  (Elaine  Hammerstein)  

Oct.  .. — .Sealed   Hearts   (Eugene  O'Brien)  

Oct.  . . — The  Glorious  Lady    (Olive  Thomas)   

Nov.  .. — Piccadilly  Jim  (Owen  Moore)  5 

Out    Yonder    (Olive   Thomas)  5 

Nov.  .. — The  Broken  Melody  (Eugene  O'Brien)  5 

TRIANGLE  EXCHANGES 

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Sept.     7 — Let  Katie  Do  It  (D.  W.  Griffith)  5 

UNITED  ARTISTS  CORPORATION 

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UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

.\  Gun-Fightin'  Gentleman   (Harry  Carey)  5 

Lasca   (Edith  Roberts- Frank  Mayo)  .  .^ 

Under  Suspicion  (Ora  Carew-Forrest  Stanley)   \ 

His  Divorced  Wife  (Monroe  Salisbury)  5 

JEWEL  PRODUCTIONS.  INC. 

She's  Everywhere   (Enid  Markey-Montagu  Love)  2 

The  Good  Ship  Rock  'n  Rye  (Mrs.  Joe  Martin-Jimmy  Adams)...!        .  2 

The  Mite  of  Love  (Mabel  Taliaferro-Robert  Edeson)   2 

The  Right  to  Happiness  (Dorothy  Phillips)  ........8 

VITAGRAPH  EXCHANGES 

Pegeen    (Bessie    Love)   - 

The  Darkest  Hour  (Harry  T.  Morey)   5 

The  Tower  of  Jewels   ((Torinne  Griffith)   '] c 

SPECIALS 

The  Vengeance  of  Durand  (Alice  Jovce^  ....*.   .  7 

The   Climbers   (Corinne  Griffith)  '.  .  .  .  6 


4334 


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EXHIBITORS  SUPPLY  CO.  ILLINOIS 
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CHICAGO,  ILL.  Claiie  and  Monroe 

Counties) 


EXHIBITORS  SUPPLY  CO. 
157  North  Illinois  St. 
INDIANAPOLIS,  IND. 

 -♦- 

EXHIBITORS  SUPPLY  CO. 
204  Manhattan  Bldg. 
MILWAUKEE,  WIS. 


INDIANA 


Southern  and  Eastern 
WISCONSIN  and 
Clinton  ] 
Des  Moines  [ 
Henry  |  Counties 


Jackson 
Lee 
Louisa 
Muscatine 
Scott 


in 
IOWA 


HOLLIS-SMITH-MORTON  WEST  VIRGINIA 
COMPANY  and 
1201  Liberty  Ave.  WESTERN 
PITTSBURGH,  PA.  PENNSYLVANIA 
 4  


LELAND  THEATRE  SUP- 
PLY HOUSE 
97  State  St. 
MONTPEUER,  VT. 


MAINE 

NEW  HAMPSHIRE 
VERMONT 


LUCAS  THEATRE 
SUPPLY  CO. 
158  Marietta  St. 
ATLANTA,  GA. 


MICHIGAN  MOTION 
PICTURE  SUPPLY  CO. 
63  East  Elizabeth  St. 
DETROIT,  MICH. 


N.  Carolina  Alabama 
S.  Carolina  Louisiana 
Goorgia  Tennessee 
Florida  Soutliern 
Mississippi  Virginia 
->  


MICHIGAN 


LUCAS  THEATRE 
PLY  CO. 
1816  Main  St. 
DALLAS,  TEX 


SUP- 


TEXAS  and 
SOUTHERN 

ARKANSAS 


ALBANY  THEATRE 
SUPPLY  CO. 
4  Clinton  Ave. 
ALBANY,  N.  Y 
Selling  Agents 


EASTERN 

NEW  YORK 
(Except  Greater  New 
York  City) 


AUBURN  FILM  CO. 
AUBURN,  N.  Y. 
Selling  Agents 


CENTRAL 

NEW  YORK 

STATE 


BECKER  THEATRE 
SUPPLY  CO. 
184  Franklin  St. 
BUFFALO,  N.  Y. 
Selling  Agents 


WESTERN 

NEW  YORK 

STATE 


B.  F.  PORTER 
729  Seventh  Ave. 
NEW  YORK,  N.  Y. 


GREATER  NEW  YORK 
NORTHERN  NEW  JERSEY 
Dutchess 


Putnam 

Orange 

Stiffolk 

Sullivan 

Rockland 


Counties 


New  York 
State 


SEATTLE  STAGE  LIGHT-  WASHINGTON 

ING  CO.  and 

21  Madison  Block  OREGON 
SEATTLE,  WASH. 


LEWIS  M.  SWAAB 

1327  Vine  St. 
PHILADELPHIA,  PA. 


DELAWARE 
EASTERN 

PENNSYLVANIA 
SOUTHERN 

NEW  JERSEY 
EASTERN 

MARYLAND 


 f- 


SW ANSON  THEATRE 
EQUIPMENT  CO. 
1514  Welton  St. 
DENVER.  COLO. 


WYOMING 
COLORADO 
MONTANA 
NEW  MEXICO 


SWANSON  THEATRE 
EQUIPMENT  CO. 
423  South  15th  St. 
OMAHA.  NEB. 

SWANSON  THEATRE 

EQUIPMENT  CO. 
132  East  Second  South  St. 
SALT  LAKE  CITY,  UTAH 

■ — -f- 


NEBR.\SKA  and 
Western,  Central 

anii  Soutliern 

IOWA 


UTAH 
IDAHO 

EASTERN  NEVADA 


TECO  PRODUCTS  MFG. 
COMPANY 
245  Loeb  Arcade 
MINNEAPOLIS,  MINN. 


Northern  and 
Eastern  IOWA  and 
Northern  and 
Western  WISCONSIN 


WEBSTER  ELECTRIC 
COMPANY 
719  9th  St.,  N.  W. 
WASHINGTON.  D.  C. 


WASHINGTON,  D.  C. 
WESTERN 

MARYLAND 
NORTHERN 

VIRGINIA 


YALE  THEATRE  SUP- 
PLY CO. 
201  Sheidley  Bldg. 
9th  and  Main  Sts. 
KANSAS  CITY,  MO. 


WESTERN 

MISSOURI 

KANSAS 

OKLAHOMA 

NORTHWESTERN 

ARKANSAS 


From  the  wilds  of  the 

South  Sea  Islands,  Martin  Johnson 
expressed  a  strong  desire  that  his  new 

pictures  *'On  the  Borderland  of  Civilization"  be 
Rothacker  Prints.  We  recrard  this  thoucrhtfulness  as 
a  real  tribute  to  our  reputation  for  excellent  work. 

We  are  delighted  to  associate 

our  work  with  that  of  Mr.  Johnson, 
and    we    thoroughly  enjoy  working  with 

the  Robertson-Cole  Company. 

We  recommend  that  you  book 

''On   the   Borderland  of  Civilization''. 

Each  print  is  a  screen  treat. 


DECEMBER  20,  1919 


Keg.  U.  S.  I'atent  Office 


Bing!  Zowie! 


^  Wait  for  the  big  noise  next  week — ■ 
the  return  of  MOTION  PICTURE 
News  to  the  popular  large-size  page. 


^  And— THE  ANNUAL 
DAY  NUMBER. 


HOLI- 


You  can 
Cover  the 
Field 
With 

The  News 


^  An  eye-smashing  cover;  numerous 
special  articles;  and  ONE  big  ten- 
page  feature  that  is  certain  to  make 
it  an  issue  which  will  work  for  its 
advertisers  for  the  next  fifty-two 
weeks. 

^  The  issue  in  which  you  MUST  be 
represented. 

q  Is  YOUR  copy  in? 


Bi 


26 

Chicago  — 


Er.terea  as  Second  Class  Hatter  October  H.  1913,  at  the  Post  Olflce  o'  New  York.  X.  Y. 
under  the  Act  of  March  S,  189 


Published  Weekly-— $2.00  per  year  j 

72g  Seventh  Avenue   New  York 


PRICE  15  CENTS 


Los  Angeles 


"Scenics  Beautiful" 

Produced  by  Robert  C.  Bruce 

It^is'one  thing  to  photograph  scenery — and  quite  another 
thing  to  make  "  Scenics  Beautiful."  To  get  the  better 
result  requires  the  soul  of  an  artist.  A  typical  "Bruce" 
Scenic  will  bring  the  real  beauty  of  Nature  to  your  screen. 

.DUCKnONAL  F1LM5  CDRPORAJION 


729  rUVEmJE 


NEVWRK  ,N.Y 


EIGHTEEN  EXCHANGES JN  THE  UNTTED  STATESIANDICANADA 
DISTRIBUTION  IN  THE  UNITED  KINGDOM  BY  GRANGER'S  EXCLUSIVES,  LTD. 


5HK 


10,000  Persons  Turned  Away 


T  the  fi 


irst  showing  of  **Every- 
woman"  in  Columbus,  Ohio. 
And  the  record-breaking  thousands 
that  saw  it  told  thousands  more  not 
to  miss  it  for  love  or  money. 

"Everywoman"  is  the  sensational 
motion  picture  super-success  of  the 
season! 

It  is  the  gigantic  box-office  success 
of  the  year,  as  sure  as  you  are  born. 


^Ar'<  ... ' 


r  * 


:ifi<i(i  lea 


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y^aramouiU:)(tiieraji  y^iaure 

(by  arrangement  with  Henry  W.  Savage) 
by  directed  by 

WALTER  BROWNE  GEORGE  MELFORD 

scenario  by  WILL  M.  RITCHEY 
with  VIOLET  HEMING,  THEODORE  ROBERTS 
and  WANDA  HAWLEY 


f'ipanmmtV  FAMOUS  PLAYERS  LASKY CORPORATION  M 


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It  ^1^^ 


"Everywoman"  is  going  to  knock 
all  theater  records,  everywhere, 
into  a  thousand  bits.  It  is,  and  will 
continue  to  be  a  stupendous,  over- 
whelming spontaneous  success! 

^C/>aramountj^rtcra/f 


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,ross  one  ^^qO-  .^^^xan- 

openings  ove^^        ^,clel  ^^^^^.^^ 

'^^^  oTjening  ^^^^  &500.  itself- 
^^^nnffYi  patrons  X-  ^-inston. 

^,  "Male  ana  n^- 


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,  ,r  "l^ale  ana.  ^u- 

Saturday  s^^^as  I'a^^  Lmg 
-bro'jte  all  ^  ^  ^^or  W  Boston 
j-nc  recora  gcia-i--  -^er- 

p^/e?ious  super-sp  ^^^^^  |,..n 


"Bale  and  ^;-f/,xy  t^a^/,  in  Kansas 
*°*-^^?o?  an^  o*:,!.*  on  P^oes  • 


t^an  anj 
dellgfet  ""Rented.  Kansas 
,^er  ''"""tie 

,eX.g^«t;ci/X^>rra-o--,^^ 

rafafn'"  €u'g^ain-^-"^^ 
capacWy  seating^^^^„„e. 

■      ^  v,e^.  d  W  re  today  *f 

produc.i  ^e„ale  -nptroi 
""'"'^p  in VisW'^-T    V.  »olan- 

e^n»«"r'4' persons 

P-'-^^^^ey  day'.     ■iyr„d  /emale"  at 

on  one  ^f®^        "Male  ana 

runs  '^o^^^    louis.^^o  j^tlanta, 
Moines,  -RocViester ,  ^        t_x  otn^- 

brsa^^F-U^Syonf--- 
large  cities. 
it'. 


^'^^  Motion  Picture  News 

MAURICE 

TOURNEURS 


is  one  oP  the  qreat 


December  20,  1919 


4343 


yiETORY 

pictures  of  the  year 


II 


V 

(JosepK  Conr^/ 
Scenario  ^/ 

StepKeiLT'ox 

^rocLuceA  Td/ 
Tlau-rice 

TOURNEUR • 


TT  has  an  astonishing  power  to  grip 
you,  this  fascinating  Conrad  tale  of 
romance, — a  power  that  Tourneur  has 
fully  realized. 

It  is  like  no  other  picture  of  the  year. 
It  has  an  appeal  that  only  few  really 
great  pictures  can  claim.  In  fact,  as 
the  reviewers  said : 

"  It  is  marvellous  what  a  picture  this, 
book  has  made.  The  scenes  are  won- 
ders of  photography."  "  It  achieves 
the  atmosphere  Conrad  creates.  A 
thoroughly  well  knit-story  full  of  life 
and  action."  "  The  production  is  on  a 
lavish  scale.  An  original  and  interest- 
ing picture,  picturesque  in  detail,  a  re- 
freshing change  from  the  conventional 
in  nearly  all  respects."  "  Decidedly 
distinctive  and  unique  offering." 

You  can  afiPord  to  talk  loud  about 
"  Victory."  It  is  one  of  the  great  pic- 
tures of  the  year. 


^OT^i^SiJ  FAMOUS  PLAYERS-LASKY  CORPORATION 


Q>aramouni^rtcraft  Qpicture 


4344 


Motion  Picture  News 


American  Quality  Films 
Made  in  Europe 

Every  Great  American  Production  Organization  is  Making 
Plans  to  Produce  Super-Specials  in  Europe. 


had  the  courage  and  the  initiative  to  show  the  way,  and  the  First  Amer- 
ican Quality  Production  made  in  Europe  is  here  now  and  booking  fast 

MARIE  DORO  is  the  Star 
HERBERT  BRENON  the  Director 
"TWELVE-TEN"  is  the  Title 

This  tremendous  picture  is  the  result  of  the  concentrated  effort  of  a 
full  staff  of  American  Camera  men,  Technical  men,  Property  men, 
Editors  and  Cutters  who  were  taken  abroad,  and  who  are  still  there 
and  at  work  on  other  American-made  Productions.  And  remember 
because  they  know  European  producing  conditions. 

BRITISH  &  COLONIAL  SHOWED  THE  WAY 

Here  is  American  Quality  back  of  big  stories  selected  for  the  Amer- 
ican market  in  the  full  knowledge  that  America's  taste  is  international 
and  unprejuduced  if  the  films  are  right. 


will  continue  to  send  over  American  Quality  made  pictures  in  foreign 
settings.  The  great  show  places,  the  marvellous  beauty  spots,  and  all 
the  wealth  of  art  and  nature  in  Europe  are  now  ready  for  your 
screen,  made  into  real  American  entertainments. 

BRITISH  &  COLONIAL  KINEMATOGRAPH  CO.,  Ltd. 

EDWARD  GODAL,  Managing  Director 
LONDON,  ENGLAND 


NOTE: — Mr.  Godal,  during  his  visit  here,. is  making  his  headquarters 
at  the  Hotel  Astor,  where  all  communications  will  reach  him. 


December  20,  i  9  i  9 


4345 


DON'T  Touch  the  Safety  Valve ! 

Independent  theatres  and  independent  producers  must 
keep  their  freedom  to  prevent  a  blow-up  —  AND 
THEY    WILL    KEEP    THEIR  FREEDOM. 

If  you  fool  with  the  safety  valve  on  a  boiler,  you're  in  for  a 
blow-up. 

The  film  industry  has  its  safety  valves,  too,  and  they  mustn't  be 
meddled  with. 

To  exist  as  an  industry  we've  got  to  give  the  public  better 
pictures. 

Independent  theatres,  buying  on  the  open  market,  will  compel 
the  production  of  quality  films. 

That  is  our  safety  valve. 

Distributor  control  of  theatres  chokes  this  safety  valve,  for  the 
distributor  can  and  will  force  any  kind  of  footage  into  the  houses 
that  are  signed  up  tight. 

But  the  public  wants  good  pictures  and  will  pay  for  them. 

Independent  producers  are  now  making  the  best  product  of  their 
careers,  and  these  pictures  ARE  GOING  TO  BE  SHOWN  to 
the  public.  Maybe  in  your  theatre,  or  your  opposition  or  the 
town  hall,  or  the  School  house,  or  a  barn  or  a  tent — BUT  THEY 
ARE  GOING  TO  BE  SHOWN! 

And  then — the  blow-up ! 

If  your  house  is  not  free  of  distributor  control  or  dictation,  the 
blow-up  will  hit  you.  You  can't  run  your  house  successfully 
without  good  pictures,  and  the  distributor  who  insists  on  con- 
trolling your  theatre  is  simply  keeping  good  pictures  off  your 
screen. 

When  the  blow-up  comes  —  and  it  will  come  —  your  long-term 
contract  will  be  poor  consolation  for  your  darkened  theatre  while 
you  see  the  independents  showing  your  former  patrons  the 
pictures  you  couldn't  show  them  in  your  house. 

Don't  sell— Don't  sign— keep  the  safety  valve  working! 


United  Artisis  Corporation 


jQe<3/  M  Endures- 


Art  is  not  a  matter  of  opinion.  It  is  a  matter  of  popular 
selection. 

D.  W.  Griffith's  ''BROKEN  BLOSSOMS"  is  a  more 
powerful  attraction  today  than  when  it  was  first  shown 
last  Spring,  because  people  speak  of  it,  they  see  it  again 
and  again,  and  those  who  have  not  yet  had  the  oppor- 
tunity, are  looking  for  it.  They  feel  that  it  is  one  film 
that  they  must  not  miss. 

That  is  why  "BROKEN  BLOSSOMS"  is  a  more 
compelling  box-office  feature  for  you  now  than  ever  before. 

Its  name  above  your  theatre  entrance  means  big  business 
and  prestige  for  your  house. 


UNITED  ARTISTS  CORPORATION 

MARY  PICKFORD  •  CHARLIE  CHAPLIN  • 
DOUGLAS  FAIUBANKS  •  D.W.  GRIFFITH  • 


1 


HARY  PICKFORD  ^.^aSmPH^bbi^DOUGUS  FAIRBANKS 
CHARLIE  CW^niH^^^S^^mmWlKm!^  D.W.  GRIFFITH 


Motion  Picture  News 


LOUIS  &.  M 
MAYER.» 
-MADE 

FIRST  m 

NATIONAL^ 
ATTRACT  IOn\ 


blVORCE  IS  AN 
UGLY  TERM  - 


IT  SHOULD   HAVE  NO  PLACE 


OAe  Siar  ©Aarminc/ 


mm  HARRIS  CHAPLIN 


SOLVES  THE  PROBLEM  OF 
KEEPING  HOME  HAPPY'  IN 


THE  INFERIOR  SEX 

FROM  THE  FAMOUS  STAGE  SUCCESS  Bi  FRAHK  STAnON  -  MECTEP  B/  JOS  W.  HENA^ERi 

A  5IG  VITAL  STORY  - 

A  SURE-FrRE  BOX-OFFICE  WINNER.  ! 


WHO  IWYS  FOR  YOUR  EMPTY  SEATS? 

Only  seats  that  are  sold  are  profitable.  You  pay  for  the 
vacant  ones.  And  the  cost  is  more  than  temporary  em- 
barrassment. Empty  seats  mean  loss  of  prestige  as  well  as 
of  profits — they  neutralize  good  will. 

REAL  ART  PICTURES  ARE  YOUR  PROTECTION 

Realart  is  fortunately  so  situated — free  from  entangling  alli- 
ances— that  it  doesn't  have  to  accept  productions  which  are 
even  doubtful.  Realart  may  not  possess  all  the  good  pictures, 
but  it  makes  certain  that  all  the  pictures  it  does  possess  arc  good! 

THE  NAME  REALART  MEANS  SOMETHING 

It  means  even  more  than  quality;  it  means  cashable  quality. 
It  means  pictures  that  can  be  advertised  and  which,  when 
advertised,  will  compensate  you  for  your  trouble  and  ex- 
pense. It  means  a  minimum  of  empty  seats.  You  can  get 
acquainted  with  this  sort  of  quality  at  all  Realart  offices. 
There  are  now  twenty-one  of  them !   The  quality  idea  grows! 

REALART  PICTURES  CORPORATION 
469  FIFTH  AVENUE 
New   York  City 


More  than  wervT  over 
Crverqbodci  pleaded.  Mar>s  carrve 
Twice  Mis5  Oirxrvey  has  brillioi>cr 
future  — ■ 

V.  TR.urHK 


S<dosor\'s  record  ir\  nvjtnber^ 
OK  a d m i J- i o r\ vT  orvd 
box  o(ficG  rccei^pis 
Dinnev^  \s  a  vSer\j<afioiA-- 

GLENN  CONDON. 


Packed  rK\j  I5ialt6  TKeatre- 


TOM  MOOPE, 


Ohio 


RCALART  PICTUCeS  CORPORATION 

4^9   FIFTH       AVENUE  -     MEw     VORK  ClfY 


ATLANTA  }:^g.8°^^^Sic  1074)  -^os'-'^Rg'^TTE 


PICTURES^ 


B  OSTO  N  5  Isabella  Street  VALTER  R. SCATES 

BUFFALO  Franklin  Street  HEttRY  E.WILKINSON 

CHICAGO  ig^'|g.^oga"s\ita  w,my.m\xm 

CINCINNATI  ^ijSroyi'Jlf^'^q  MARK  GOLDMAN 

CLE-VE-LANP  ^Z^^^p^^^lJ^  JAMESaREIll^f 

DAL  LAS  l909ComTnerce5tr.  0.  CALLAHAti 

D       N  V  E*  R  '74-Z  Olenarm  Street  BERT  R.  LATZ 

D  & T  R O  I  T  J*'^*'^  '^"^'^ C. G.  KINGSLEY 

KANSAS  CITY  fg?-iggfa!uS%t-  johun-Macmeekin 

LOS  ANGagsliSi^lE  Qg^N^  WOODY 

MiNNia^POLIS  !x%o^n^gSii;.fdfnc,  HARRY  LHOLIAMOER 

NEW   YORK  seventh  Avenue  ^^sTERWADLfR 

AHA  '^'^  Parnam  Street  MCLVIU£  f.  MAXWELL 

PHILADELPHIA  1237  Vme  S^treer  JAY  EMANUEL 

PITTSBURGH  'Ois  Poroes  street.  HARRYE.LC 

SAN  FRANCISCO  SS^TssmK^s^  \m^^.m 

SEATTLE  2012  Third  Avenue  ALBERT  W.  EDEN" 

SI   LOUIS  ^^2^         SXrttX  JOSEPH  DESBttOER 

[WASHINGTON  ^.l^'g^gJlIlN^.  williamh.kippard 

NEW  ORLEANS  fcroB^l^;^  Itruly  b-wiidm^S 


J.  C.RAGLAND- General  ^BleG  Manoc^er 
&EN  F.  SIMPSON  Fi'eld  Manager 

E.S.FLYNN-  Speciol  Representof ive 


December  J  o ,  1919 


4353 


ItAL  telegraph  -  COMMERCIAL  CABLES 


CLARENCE   H.  MACKAY,  Presidemt. 


RAM 


DELIVERY  NO. 


ompdny(lncorpDrated)transmits  and  delivers  this  message  subject  to  the  terms  and  conditions  printed  an  the  b3( 


*  othenrUe  indicaittd  6|r  eional  after  the  number  of  tvordm: — **N.L,**  (Night  Lettergram)  or  "Nite"  (Night  Telegram 

T  55  X  93  NL  E  EX  346  AM 

D  DBIIYER  COLO  DEC  7TH  1919 

J  S  WOODY 

GEHBHAL  MGR  HEAL  AHT  MQITURES  CORPII 

NEW  YORK  CITY 

MARY  MILES  MISTER  lU  AIJIJE  OP  GREBU  GABLES  CLOSED  A 
WEEK  RUIJ  YESTERDAY  EACH  DAYS  RECEIPTS  AFTER  MONDAY 

LARGER  THAN  ON  THE  PRECEEDING  DAY  STOP  SOLDIERS  OF 
FORTUNE  OPENED  TODAY  TO  TREMENDOUS  CROWDS  AlH)  WE 

WERE  COMPELLED  TO  STOP  SALE  OF  TICKETS  STOP  APPROX- 
IMATELY THREE  HUNDRED  STAimiNG  WAITING  TO  GET  IN 

ALL  AFTERNOON  AND  NIGHT  STOP  HUNDREDS  TURNED  AWAY 
NOTWITHSTANDING  THE  PACT  THAT  ALL  OP  OUR  STREETS 

ARE  IN  DARKIIESS  AlTD  A  BLIS3ARD  RAGING  AT  NIGHT 
STOP  WE  WERE  HOT  PERMITTED  TO  OPEN  UNTIL  TWO 

THUTY  ACCOUNT  OF  FUEL  SHORTAGE  CONGRATULATIONS 

A  G  TALBOT 


MANAGER  DIRECTOR 

AMERICA  THEATRE 


4354  f 


Motion  Picture  N  e  v 


POSTAL  TELEGRAPH  -  COMMERCIAL  CABLES 


RECEIVED  AT 
to  CAST  42N0  ST.  and  601  6th  AVC, 

NEW  York  city 

TelepboiiM:  66S5,  6656,  VANDERBILT 


CLARENCE   M.  MACKAY.   p«,  gident. 

TELEGRAM 


OCUVSKY  MO. 


The  Postal  Telegraph-Cable  Company(lncorporated)transmits  and  delivers  this  message  subject  to  the  terms  and  condition'  nnnied  an  the  back  ot  this  biz. 


iaa/tut  Day  Telegram  unte»tothfriti*e  indicalt^  htf!or%^atict  the  number  of  icortia: — **jy.jU**  (Nighi  Letterpram)  w**W£«f*  {Night  Telegram).   II  itoM 

B  15  SPZ1250  AM  58  IIL. 

WN  SAI^  PRAIICISCO  CALIF  DEC  7TH  1919 

JOHN  S  WOODI 

GEITERAI.  MANAGER 

REAL  ART  PICTURES  CORPH 

469  -  5th  AVB 
NYC 

DESPITE  UNFAVORABLE  WEATHER  MARY  MILES  MINTER  IN  AITNB  OF 
GREEN  GABLES  PROVED  EXCELLENT  DRAWING  CARD  AT  TIVOLI  STOP 
WEDNESDAY  WE  HAD  CONSTANT  LINEUP  AT  BOZ  OFFICE  THOUGH  IT  WAS 
POURING  RAIN  STOP  CONSIDER  THIS  REMARKABLE  TRIBUTE  TO  YOUR 
LITTLE  3TAP  AND  HER  INITIAL  RKALART  PRODUCTION  CONGRATULATIONS 


FRED  DAHIIKEN 

TIVOLI  THBAT?.E.,:|j 


CARLTON 


J^O«K  CITY 

UL 


"tt  TOT  "««».  „. 


PXtth 


J'*''  York  B.y. 


'  '"'^^^^  Aouns,  11"^  "'^^  "'^'^  ^ 


yoUR  COUXNG 


D  If 


December  20 ,  19^9 


4355 


S  I  SYM3CL 


I 


Nita 


N  L 


(hres  symto!3 
sck  ^numbtr  ct 
essag?.  CLi;?r- 
«naicatedLiyt:i3 
\XiX  th3  chscSc. 


WESTE 


UNION  ! 


AM 


NEWCOMB  CARUTON.  PRECTOCKT 


OEX3RCE  W.  E.ATKINS,  eiRST  VICE-PRESIDENT 


AT  GRAND  CENTRAL  TERMINAL  MAIN  CONCOURSE,  N,  Y., 


If 

api 
wo 
wi 
cyr 


ClOGS 


AB    52  NL      2  EXTRA 

LOS  ANGELES  CALIF  DEC  6  1919 


J  S  WOODY 

GENEHAL  MANAGER  REALART  PICTURES  CORPN  469  5th 

Avenue  New  York  NY 

OPENED  MY  NEW  HOUSE  WITH  ANNE  OF  GREEN  GABLES  TODAY  STOP 
BUSINESS  FAR  EXCEEDED  EXPECTATIONS  STOP  LINES  EXTENDING 
BLOCK  EACH  WAY  STOP  CROWDS  UNABLE  SECURE  ADMISSION  STOP 
PEOPLE  SPOKE  GLOWINGLY  C0NC21ATULATING  ME  ON  THIS  EXCEP- 
TIONAL REALART  PRODUCTION  STOP  AM  PARTICULARLY  ELATED 
WAS  FORTUNATE  TO  SECURE  REALART  STAR  RELEASES, 


MILLER'S  NEW  THEATRE 

FRED  MILLER 


427  AM 


PICTURES 


I 


4356  Motion  Picture  N  ezv  s 


Wanted'  Directors 


who  wish  to  establish  themselves  as  producers,  with 
the  financial  and  other  assistance  of 

The  W.  W.  Hodkinson  Corporation, 

which  is  exclusively  a  Distributing  organization  with 
the  longest  and  sanest  experience  in  the  motion 
picture  business.   We  desire  to  develop  additional 

Producing  Units  to  Be  Controlled  By 
The  Individual  Director 

who  can  demonstrate  thru  past  performances  that  he 
can  turn  out  pictures  comparable  to  the  early  eflorts 
of  other  new  producing  units  operating  thru  the 
Hodkinsou  organization,  namely: 

Hodkinson  Producers:       Initial  Pictures: 

GREAT  AUTHORS  "The  Westerners" 

J.  PARKER  READ  Jr.  "Sahara" 

ZANE  GREY  PICTURES  "Desert  Gold" 

ARTCO-AUGUSTUS  THOMAS  "As  A  Man  Thinks" 

DEITRICH-BECK  "The  Bandbox" 

ROBERT  BRUNTON  J.  Warren  Kerrigan  Pictures 

W.  W.  Hodkinson  is  the  only  executive  in  this  industry 
who  has  continuously  from  the  beginning  stood  for 

Quality  From  Any  Sources  and  Particularly 
From  New  Sources 

He  devised  the  first  selective  machinery  built  for  this 
purpose.  The  above-listed  product  from  new  concerns 
and  the  additional  product  that  this  announcement 
should  bring  forth  will  prove  that  today  he  controls — 

The  most  effective  machine  for  selecting  and  en- 
couraging worthy  producing  units. 

We  solicit  inquiries  from  the  best  talent  in  the  business 
and  will  treat  them  in  strict  confidence  while  negoti- 
ations are  pending. 


W.  HODKINSON  CORPORmON 

527  fifth  Avenue,  New  York  Qty 
Distributbig-Arough  PATHE  Bchangie,Incorponited. 


'J  e  c  e  mb  er  20,  i  9  i  9 


4357 


Wanted'  Exhibitors 


to  read  the  opposite  page  and  then  question — if 
they  can — the  claim  of  W.  W.  Hodkinson  that  he 
alone  has  built  an  organization  designed  to  select 
pictures  for  National  Distribution  in  the  same 
manner  that  the  exhibitor  would  book  them  for  his 
own  theatre. 

The  W.  W.  Hodkinson  Corporation  will  not  commit 
itself  to  inferior  product  in  the  present  market  any 
more  than  the  exhibitor  will. 

It  is  well  known  to  the  exhibitors  of  the  nation  that 
each  and  every  picture  released  by  our  organization  is 
classified  and  graded  and  offered  at  prices  in  keeping 
with  its  worth  and  value  to  the  retail  exhibitor- 
buyers  of  the  industry.  In  other  words,  we  pick 
the  pictures  we  distribute  with  as  great  care  and 
thought  as  you  pick  the  pictures  you  book  for  your 
theatre. 

The  W.  W.  Hodkinson  Corporation  has  in  the  past 
and  will  in  the  future  discourage  poor  product  and 
encourage  new  and  worthy  producers. 

A  highly  capitalized  Producer-controlled  organization 
cannot  encourage  good  product  from  new  producers 
without  destroying  the  market  for  its  own  inferior 
pictures. 

Read  these  pages  again.  Debate  and  discuss  their 
contents.  And  remember:  Until  you  are  able  to  rec- 
ognize the  peculiar  fitness  of  the  Hodkinson  machine 
for  helping  you,  it  will  not  serve  its  real  and  fullest 
purpose  and  that,  until  then,  it  must  necessarily  deal 
with  you  on  a  competitive  basis,  the  same  as  other 
Producer-Distributors  do. 

When  you  recognize  that  we  are  diflferent  and  can  help 
you  solve  your  problems  we  stand  ready  to  explain 
our  position  and  come  to  your  aid. 


W.  HODKINSON  CORPORATION 


527  R/th  Avenue,  New  York  Qty 
Distributing  through  PAIHE  Ixchangejncorporaled 


4358 


Motion  Picture  News 


LOUISE  GLAUM 

THE  LONE  WOLF'S 
DAUGHTER 

By  Louis  Joseph  Vance 

Combining  the  world-known  characters  c^^ 
"THE  LONE  "^OLF'S-'FAISE  FACES' 


The  combined  genius  of  a  great 
organization  has  produced  one 
of  the  biggest  and  most  fasci- 
nating productions  ever  made 
'The  Lone  Wolf's  Daughter." 

Power,  artistry,  craftsmanship, 
showmanship,  exploitation,  val- 
ues—  all  are  present  in  every 
inch  and  foot  of  this  gorgeously 
rich  production. 


The  astounding  glamour  of  Lou- 
ise Glaum  is  an  element  now  and 
hereafter  to  be  counted  on  by 
exhibitorsto  make  them  profits, 
says  The  Moving  Picture  JForld. 

We,  its  distributors,  say:  "This 
is  the  biggest  production  ever 
made  at  the  famous  Thos.  H. 
Ince  Studios."    See  it  at  your 

exchange. 


W.  HODKINSON  CORPORmON 

527  Fifth  Avenue.  New  York Gty 
DistribuUnf  throtigh  PAlHb  Bachange^  Jncarpomted 
Foreign  Distributor  -    ^x^o  '&adin  j  Corp. 


e  c  e  mb  er  20,  1919 


4359 


tobert  Bruntx)n  presents 

J.WARREN 


and  his  own  company  in 

THE  LORD  LOVES 
THE  IRISH 

Monte  M.Katterjohn 

'Directed  6y  Ernest  C.Warde 


This  is  a  story  of  Success  in  America 
— and  all  Americans  love  the  type  of 
success  shown  in  this  picture. 

This  is  a  successful  picture  that  au- 
diences like — and  no  matter  what 
exhibitors  think  on  many  subjects, 
they  always  like  the  pictures  that 
audiences  are  ready  to  rush  in  and 
pay  for. 

We,  its  distributors,  know  the  meas- 
ure of  its  success  by  the  size  of  the 
rentals  that  exhibitors  gladly  are 
paying  for  it. 


W.HODKINSON  CORPOmON 

527  Rfth  Avenue.  Kewlorkaty 
Distributing  throng  PATHE  Bachanft,Incorpentlti. 


PIONEER  EXCHANGE 
130  West  46th  Street 
New  York  City 
PIONEER  EXCHANGE 
53  Elizabeth  Street,  East 
Detroit,  Mich. 
GREATER    STARS  PRODUCTIONS 
716  Consumers  Buildine 
Chicago,  HI. 
M.  &  R.  EXCHANGE 
730  S.  Olive  Street 
Jyos  Angreles,  Cal. 


Some  Territories  Still  Open  on  These  Pioneer  Attractions 
EXHIBITORS 

For  All  Features  Get  in  Touch  with  Your  Local  Pioneer  Distributor 

PIONEER  EXCHANGE  EQUITY  DISTRIBUTING  CO. 

145  Franltlin  Street  403  Davis  Street 

Buffalo,  N.  Y.      MASTERPIECE  TTLM    Portland.  Oregon 
ATTRACTIONS 
1235  Vine  Street 
Philadelphia,  Pa. 


PIONEER  FILM  CORPORATION 

130  West  46th  Street,  New  York 


PION'EER  EXCHANGE 
812  Prospect  Avenue 
Cleveland,  Ohio 
EASTERN  FEATURE  FTLM  CO. 
57  Church  Street 
Boston.  Mass. 
CRITERION  FILM  SERVICE 
67  Walton  Street 
Atlanta.  Ga. 
M.  &  B.  EXCHANGE 
107  Golden  Gate  Avenne 
San  Francisco,  Cal. 


UznIck 

PICTURES  *V 


FIGURES 


1 

17 
170 
1,700 
17,000 

Compare  "1"  with  "17,000." 

Yours  is  only  one  of  the  seventeen  thousand 
motion  picture  theatres  in  the  United  States. 

Compare  the  one  person  who  stops  at  your  box- 
office  to  buy  a  ticket  with  the  number  of  persons 
who  pass  without  stopping. 

Then  realize  that  SELZNICK  PICTURES  Na- 
tional Advertising  Campaign  reaches  virtually 
every  one  of  those  passers-by,  and  that  by  the 
law  of  proved  averages  a  profitable  percentage 
of  would-be  passers-by  are  sure  to  stop  and  buy 
a  ticket  if  you  are  presenting  a  SELZNICK 
PICTURE. 

Advertising  Does  It 

PREVENT  FUTURE  REGRETS- 
BOOK  SELZNICK  PICTURES  NOW 


in  Pauiine  Phelps  and  Maiioii  Shorts' 


ARALPH  INCE  PRODUCTION 

Made  bi^  Selznick     Distributed  bij  Select 


ELSIE 
JANIS 


'  Maude  by  Selznick 
Distributed  by  Select 


By  Elsie  Janis 
and  Edmund  Oouldin^ 
Direction-Robert  Ellis 


-It's  a  Deluge 
of  Delightful 
Devilment 


PROTECTION 


Any  man  who  builds  a  theatre  and  then  fails  to  in- 
sure it  against  fire  is  criminally  careless.  And  the 
same  goes  for  any  man  who  builds  up  a  business  in 
that  theatre  and  fails  to  protect  that  business  against 
forces  far  more  ruinous  than  fire. 

National  Picture  Theatres,  Inc.,  offers  every  exhibitor 
the  chance  to  protect  his  business  and  to  make  it  grow 
— make  it  grow  not  only  in  volume  but  in  the  pro- 
portion of  profit. 

National  Picture  Theatres,  Inc.,  is,  in  a  sense,  a  form 
of  business  insurance  in  which  the  insured  makes 
money  by  being  insured. 

As  an  exhibitor  who  has  a  business,  the  least  you 
can  do  toward  protecting  thatbusiness  is  to  investigate. 

NATIONAL  PICTURE  THEATRES,  mc. 

Lewis  J.  Selznick 

President 

729  Seventh  Avenue  New  York 


December  J  o  ,  i  9  i  9 


4369 


(republic  PICTURES^ 


6DWAIID  GODAL 

resents 


in 
//i 


MARIE  DORO 

n 

WELVE'TEN' 

produced  for  the  B.&^C.  Films  by 

HERBERT  BRENON 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director  -  BRITON  N.  BUSCH,  President 
130  Weg  46th  Street  [Mew  York  C,.y 


4370 


Motion  Picture  New 


REPUBLIC  DISTRIBUTING  CORPORATION 


LEWIS  J.  SELZNICK,  Advisory  Director  ^  BRITON  N.  BUSCH,  President 
M30  West  46th  Street  New  York  City 


December  20,  i  9  i  9 


4371 


1 


GUT  EMPEY 
P  I  C  T  U  R  E  S 
CORPORATION 

announces  its  next  produc- 
tion, now  in  preparation 


Stor}?  Lj)  Guy  Empey 

Adaptation  by  William  Addison  Lathrop 

Directed  b}?  Wilfrid  NortK 

"Oil"  is  an  American  drama  of  today,  \CitK  gripping 
kumor  as  its  cKief  cKaracteristic.  Gu;9  Ernpej)  pla^Js  tke 
leading  role,  and  is  again  supported  by  Fl  orence  EA)elyn 
Martin,  now  appearing  with  him  in  the  big  special, 

"THE  UNDERCURRENT" 


GUY  EMPEY  PICTURES  CORPORATION 

220  West  42nd  Street  Klew  York  City 


1 


4372 

-  '  Motion  Picture  New 


FROM  THE  SLUMS- 


December  20 ,  i  9  '  9 


4373 


TO  FIFTH  AVENUE 


4374  Motion  Picture  News 


I 


i 

i 

I 
I 


I 


I  It's  Red  Hot 

I 

I  THE  SENSATION  OF  THE 

ANITA 

I 

I  In  the  Beloved 


"In  Oldl 


I  A  DRAMA 


OF  INFINITE  THRILLS 


I  Don't  book  this  great  show  unless  you 

are  prepared  for  extra  crowds,  for  it 
surely  will  pack  them  in! 

I 

I  Are  You  Ready?  Go! 


f 


December  20,  i  9  i  9 


437S 


Off  Tfie  Fire 

reAR  NOW  BOOKING 

STEWART 


American  Classic 


Kentucky 


Greater  than  the  stage  play  which  has 
had   27  years  of  continuous  success 

Admittedly 

MARSHALL  NEILAN'S 

Masterpiece  in  Direction 
Produced  by  Louis  B.  Mayer 
Written  by  Charles  T.  Dazey 


A  "First  National  x  1BW'  \  Special  Attraction" 


I 

I 
I 


4376 


Motion  Picture  New 


1^1' 1 


Apollo  Trading  Co"^ 
Foreign  Distributors 


"Gas,"  Model,  Bulls-Eeye 

Gale  Henry  in  the  stellar  role  in  "Gas,"  a  two- 
reeler  produced  by  Model  and  released  by  Bulls  Eye 
handles  the  various  situations  so  as  to  get  the,areatest 
possible  number  of  laughs  out  of  them. 


^ad  this  is 

REX  BEACH'S 
Greatest^Lciure 


SAMUEL     GOLDWTN    AND   REX   BEACH  PRESENT 

REX  BEACH' 


FAMOUS  STORV 


THE  SILVER  HORDE 

DIRECTED    BY       FRANK  1.1.0YD 


GOLDWYN  PICTVRES  CORPORATION 


1 


SAMUEL     COLDWriV    AND   REX   BEACH  PRESENT 

REX  BEACH' 


GOLDWYN  PICTVRES  CORPORATION 

MMVIL  COLDWTN  F^„dmt 


"O/ie  SilverOhrdtz  istlKZX- 
hibitors  idea  of  a gmt  pidm. 
"Ut  bristles  with  thrills -throbs 
with  motion  -gbius  with  co- 
lot:  lifejmt! 

^ii),  two fisted  men  and  dash- 
imj,  emotional  ivonien  in  a 
towering  drama  of  the^rojn 
^llorthjulth  the  inimitable 
yiejc^Jieach  luallop  in  euer^ 
foot  of  action.  4 

^  silver  horde  of  receipts 
for  the  theatres  that  show  it! 


FAMOUS  STORV 


THE  SILVER  HORDE 

DIR^ECTED    BV       FRANK  JLILOYD 


GOLDWYN  PICTVRES  CORPORATION 

tAMVEL  OOLOWrX  fH*>4m» 


^  REX  BEACH 

PICTURES 

n^Uhy  LsJlexfBeacli  called  the 
screens  most  successful  writer? 
^irst,  because  liis  stories  liavc 
Uie pited/iuuig  tluid  of  reatisni. 
'JlexfjSeack,  like  Jack  fpiidon, 
liued  his  tales  before  lie  urate 
them. 

Second,  because  his  pictures 
are  enriclied  by  his  oim  ab- 
sorbing personality,  fjlcx 
^each  is  right  there -"on  the 
lot  '--  during  the  filming,  cuid 
the  picture  inuariabtij  catches 
the  autlientic  smack  ofihenuui, 
from first-hand  contact. 

6ueri)  fjleMf^each^ficlure  is 
a  money -mag net. njou  linow 
tiled  as  well  as  we  do,  and  thals 
why  gou  tl  book  "Olie  Silver 
Oforde  'cuui  back  it  to  a  finish! 


SAMUEL     GOLDWTN    AND   REX   BEACH  PRESENT 


REX  BEACH 


FAMOUS  STOR.V 


THE  SILVER  HORDE 

DIRECTED    BV       FRANK  i.liOYB> 


1 


GOLDWYN  PICTVRES  CORPORATION 

MMVU.  eOLDWTM  It  i  >  il 


fcraidmi\Jarrar  appears  in 
Vamc  of  ikc  ^cscrl,  onz  of 
ikc  most ^or^cous  screen  spec- 
iaclcs  eVer  produced . 

fJftW  ^ork  kas  alrcadij  ac- 
claimed {kis  iretnendous 
picture  Wiik  entkusiastn. 


5AMUEL  GOLDWYN 


PRESENTS 


GERALDINE  FARRAR 

FLAM E  OF  THE  DESERT 

WITH  LOU  TELLE  GEN 

BY     CH  APPLES  LOGtlE 

A  REGINALD  BARKER.  PRODUCTION 


GOLDWYN  PICTVRES  CORPORATION 


WHAT  THEY  SAID 

FLAME  OF  THE  DESERT cjCtrcmcly  sfjcciacular 
and  soiVondafiitly  attnosfjkirictliat  it  dzserVcs 
ajorcmosi  fyiace  among  tkt  really  hlg  produc- 
tions oftke  day.  ^ke.  setting s.pkotografyku 
and  direction  quite justijytke  adjecliVe  sujpero. 

~"  JtVT/.  ovening^eUgram 
nfuoulike  QtraldLnc^arrar  on  tkc  scrccn,jjou 
Will  like  FLAME  OF  THE  DESERT-  and  no  one  is 
lukewarm  in  regard  totkis  ^^erumuck  alv^e  artist 

'^ZH.nj.  tribune 
^kc  most  iavisk  and  spectacular  picture 

blau  of  ike  star's  career. 

^  ^  ^  -^.y.JImcricarL. 


SAMUEL  GOLDWTN 


PRESENTS 


GERALDINE  FARRAR 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  GOLDWYN  Pniij4Mt 


X 


IN  NEW  YORK 


FLAME  OF  THE  DlSEKlJireckd  bi/Oleginald 
^rkcr.  inirocluas  ilic  sf)Cctaior  io  axOorld  thai 
mvirjlags  in  itsjascinaiion.  Hi  presents  cl 
succession  of  scenes  of  erotic  beauiy,  lOdk 
hosts  of  fjlauers  in  daj^iin^  trappings 
costumes.  S\iiss^arrar  moving  tliroLicfk 
tkdr  midst  in  a  splendor  ikat  is  regaL . 

J^TJ-  Svening^SMaii. 
SutnbtuousQroduction . 

^  reat  Special  wiik  plenty  ofpunck  io 
but  it  over. 


in 


FLAME  OF  THE  DESERT 

WITH  LOU  TELLEGEN 

BV      CHAR^LES  LOGUE 

A  REGINALD  BARKEIL  PRODUCTION 


GOLDWYN  PICTVRES  CORPORATION 


IN  386  NEWSPAPERS 


  Golttwyn  A.™ 

GERALDINE  FARRAR 

TLAME  OF  THE  DESERT 


■  ^%GOLDWYN  p  ■ 


Qierc  Is  a  miniature  rtprodudb 
Loti  of  2  Qoldu)L/ft  advcrliscmad 
ihatwLLL cover  ihcUnikdSiatcs, 
afypcaring  simuitancousbj  iru 
366  newspapers. 
SM^onster  publicity — but  it 
is  only  one  Volley  in  a  na- 
tional barrcLge  that  outdoes 

anjjtkirig  of  the  kind  eVcr  at- 
tempted^in  the  industry. 

OAe  e)^hibitors  name  and 
address  is  on  it.  It  commands 
the  space.  HVe  aim  to  spread, 
the  gospel  of  Qoldwi^ru  -  - 
and  the  best  lOciy  to  do  d  is  to 
hdp  sell jjour  seats . 


SAMUEL  GOLDWTN 


PRE  SENTS 


GERALDINE  FARRAR 

FLAME  OF  TOE  DESERT 

WITH  LOU  TELLEGEN 
BT     CHABwLES  LOGUE 

A  REGINALD  BARKER.  PRODUCTION 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  GOLDWYN 


(Dc9lassa%in?:ra,':J/li! 

[It  miLst  he  now  de  tAJncy- 

doin  Come 
'Jliide  ijear  ob  ^Jubilo. 


SAMUEL  GOLDWTN 


PRESENTS 


WILL  ROGERS 

J  U  B  I  L  O 

»r   BEN    AMES  WILLIAMS 

SCENAR.IO     BY      ROBER.X  F.HIL.L. 

DIRECTED  BV  CLARENCE  BADGER 


GOLDWYN  PICTVRES  CORPORATION 


SAMUEL  GOLDWTN  PRESENTS 


WILL  ROGERS 

J  U  B  I  L  O 

BT   BEN    AMES  WILLIAMS 

SCENARIO     BV       ROBERT  F.HIJLL. 

DIRE  CTED  IB  V  CLARENCE  BADGER 
GOLDWYN  PICTVRES  CORPORATION 


December  20  ,   i  9  '  9 


4387 


THr   MORNING   TELEGRAPH    yi-XDAT    NOVFMBER    -0  111? 

Come,let  us  reason  together 

HERE  are  few  business  problems  which  cannot  be  straightened  out  if  the  two  interested 
parties  will  sit  down  and  reason  together.    Your  problem,  as  an  exhibitor  of  motion 
pictures,  is  to  secure  attractions  that  will  not  only  bring  in  money  to  your  house,  but 
which  will  by  their  quality,  by  their  interest,  by  their  suspense  and  genuine  entertain- 
ment value  satisfy  each  patron  to  the  end  that  attendance  upon  your  theatre  will  become  a 
fixed  hal>it 

In  this  manner  your  playhouse  becomes  a  communit;  centre  where  people  naturally  turn 
to  find  amusement. 

As  soon  as  your  house  has  estabUshed  its  character  and  is  fully  identified  as  the  place 
where  real  enjoyment  is  sure  to  be  found,  your  next  step  is  to  maintain  that  standard  so  that 
your  success  may  be  continuous,  your  profits  large  and  your  reputation  of  the  best. 

During  the  present  season  I  have  caused  to  be  released  four  great  motion  picture  specials, 
which  absolutely  guarantee  success,  prestige  and  satisfaction  to  every  exhibitor  of  motion 
pictures.  Beginning  with  CHECKERS,  which  has  brought  a  tidal  wave  of  prosperity  to  theatres 
everywhere,  and  which  continues  as  one  of  the  g  eatest  successes  of  the  year,  I  presented  Theda 
Bara  in  KATHLEEN  MAVOURNEEN,  EVANGELINE  with  Miriam  Cooper  in  the  title  role, 
and  then  SHOULD  A  HUSBAND  FORGIVE?  a  1920  Cinemelodrama  reaching  into  the  hearts 
of  all  the  world. 

Many  exhibitors  have  already  profited  by  booking  these  pictures  for  long  runs,  and  then 
advertising  them  and  exploiting  them  with  that  enthusiasm  and  industry  which  turn  successes 
into  triumphs. 

I  desire,  therefore,  that  such  exhibitors  as  have  not  as  yet  played  these  attractions  should 
reason  together  with  me  by  means  of  this  frank  talk.  Entertainments  like  these,  conceived 
in  showmanship,  matured  with  rare  dramatic  skill,  enacted  with  brilliance  and  scened  in  beauty, 
are  born  to  success. 

It  is  my  desire  that  exhibitors  everywhere  shall  share  generously  in  the  great  profits 
which  thes?  entertainments  are  bringing  in.  My  business  reason  for  this  is  that  as  Fox  Enter- 
tainments make  money  for  the  theatre,  the  exhibitor  conducting  that  theatre  becomes  a  busi- 
ness friend.  If  he  can  link  himself  to  these  productions  I  know  by  experience  with  them  that 
his  rewards  will  be  so  great  he  will  feel  he  cannot  afford  to  miss  any  of  the  productions  which 
have  my  personal  guarantee  as  a  showman. 

It  is  not  enough,  however,  for  any  motion  picture  special,  no  matter  how  great  its  value,  to 
merely  book  the  picture,  but  the  exhibitor  must  give  to  it  that  industry  and  enthusiasm  in  exploi- 
tation which  I  already  have  mentioned. 

I  speed<  as  a  showman  to  showmen,  and  1  invite  you  to  a  share  in  the  financieJ  rewards  and 
house  prestige  which  will  be  yours  when  you  play  CHECKERS,  KATHLEEN  MAVOURNEEN, 
SHOULD  A  HUSBAND  FORGIVE?  and  EVANGELINE. 

y  President  ^ 

FOX  FILM  CORPOKATION  j 

ENTERTAINMENTS 


FOX 


4388 


Motion  Picture  N  e  u 


A  Production  for  the  greatest 


December 


20,  ipifi 


4.589 


Theatres  in  the  world  - 

1 
1 

J 

WILLIAM  FOX  presents 


THE  FEUD 

(^J^  typicai  Mix  dmmci 
of  the  great  outdoors^ 

bif  Charles  Keni/on  -  staged 
bij  SdwarU  £e  Saint 

FOX 

ENTERTAINMENTS 


4390 


Motion  Picture  N  e 


NO  STAR  in  motion 
pictures  is  moving 
faster  toward  the  high 
place  in  screen  popularity 
than  this  splendid, man- 
ly,able  young  man- 


WILLIAM 
POX 

bresents 


LIAM 
SELL 

t  stage  success 

Qhe  LfSrCOLN 
HIGHWAYMAN 

by  Taut  DCckeu  - 
Directed  byEmmeit  Ftynn  - 


ENTERTAINMENTS 


December  -»o,   i  9  '  9 


4391 


(Murray  W.Gars^on 

/^resents 

/) Supreme  /^'ciure  Untaae 
in  f'tdton 


WARNER  BRO 


Preseni" 

SELIG'S  SENSATIONAL  ANIMAL  SERIAL 

V  THE  LOST  .CITY 

\  of  the' 

\ 


AFRICAN  JUNGLES 

with 

JUANITA  HANSEN 


Directed  hy 
E.A.MARTIN 


Written  by 
FREDERIC  CHAPIN 


A  distinci  surprise  in  serial  production;' 
uricivilized  natives  and  ferocious  beasts 
realistically  portray  this  thrilling  story 
of  daring  adveniure  in  iKe  African  jungles 
in  Id  Awe  -  inspiring ^  Episodes. 


American  AND  Canadian 

STATE  RIGHTS  FOR  SALE 

WARNER  BROS. 

220  WEST  422  ST.  -  NEW  YORK  CITY 


4394 


Motion  Picture  Net 


Another  Endorsement 

of 

BRUNTON  SERVICE 

Los  Angeles,  Cal.,  October  2,'1919 

Mr.  Robert  Brunton, 

Brunton  Studios,  Inc., 

South  Hollywood,  Cal. 

My  Dear  Mr.  Brunton: 

Now  that  the  public  has  given  its  verdict  on  "The  Miracle 
Man,"  I  should  like  to  tell  you  how  much  I  value  the  co-op- 
eration of  your  organization  in  the  production  of  the  picture. 

I  congratulate  you  on  the  organization  that  you  have 
built  up,  and  you  are  deserving  of  the  thanks  of  every  inde- 
pendent producer. 

Your  very  best  well  wisher, 

Sincerely, 


'I 


GEORGE  H.WILEY  offert^ 

ARLINE  PRETTY 

WITH 

HENDYG.  SELL  _ 


-  IN  ' 


™e  super,  serial 
sensation 

OF  THE  YEAa 


A 


y  ^ 

QN.  AND  A^M.^ILLIAMSOM 

Directed,  by 

jjj^^^         lAMES  VINCENT 

^^^^k  Screen  Version  by 

■^H    WALTER  RICHARD  HALL 

^^^m  ProdMCed  by 

SERICO  PRODUCINC7  CORP 


C.N.  and  A. M.\)illiamson's  Greatest 

Mystery  Story.  Fifteen  Episodes  t-^  j 

Abounding -^Itti  thrills,  Action, Mys-  <  "  f 

tcry  and  Suspense.  Entirely  DiP-  * 
feient  than  any  other  Serial.  cA     f>  I 
Tensely  Grippirig  Story,  Staged  by  , 
a  Great  Direc  di,  anc  j  enae  jSC  -  by  an 

Foreign  Rights 

i         ContioUed  by 

I     EXPORT  &  IMPORX 
1         FILM  CO.  live. 

^^^^^^^^^^^^ 

Thiilly  That  Will  Bring  An 

Audience  To  Iiy  Feet 

li   ' 

Oor  Particulars  ^pply  to 

i          SERICO  PRODUCING  CORP 

110  WEST  4Q.iid.  STREET  .               KEV  YORIC  CIT^ 

II                      ■.    .            .  ■ 

ROBER 


N-COLE 


Announces 


in 

^©n^  Man 

Directed  hy  Will  iam  Wort  King  ton. 


Produced  by  HAWORTH 


Announcing 


Filmed  by  the 

SoutheraCalifornia  Producin§Co. 
Exclusively  for  ROBERTSON-COLE 

Available  at  all  ROBERTSON  -  COLE  EXCHANGES 


A  WORD  FROM 
THE  WISE 

By  Telegraph 

"First  Supreme  'Good 
Night  Judge',  playing  at 
Loew's  Stillman,  Cleveland. 
Packed  houses.  Carried  a 
good  laugh  from  first  sub- 
title to  end.  Kuhn,  District 
Manager,  and  Klein,  Res- 
ident Manager,  claim  it  best 
single  reel  ever  booked  to 
date.  Arrangements  being 
made  for  another  print  to 
run  day  and  day  in  other 
Loew  houses  with  Stillman. 
FRED  G.  SLITER" 


RO  B  E  RT/'ON  -  C  O  LE 


4  .V.  r?^  Hc 


Ten  Single  Reels  of  Feature  Strength: 

Tulagi,  a  White  Spot  in  a  Black  Land 
Through  the  Isles  of  the  New  Hebrides 
The  Home  of  the  Hula  Hula 
Saving  Savages  in  the  South  Seas 
Cruising  in  the  Solomons 
Domesticating  Wild  Men 
Lonely  South  Sea  Missions 
Recruiting  in  the  Solomons 
The  City  of  Broken  Old  Men 
Marooned  in  the  South  Seas 

Available  at  all  Robertson-Cole  Exchanges 


Han  "You  QuesiLon  the 
Judgment  of  This  Great 
Broadway  Theatre?^ 


Fills  All  Requirements 

.  i    "Beatriz  Michelena's  interpretation  of  the 
Spanish  woman  fills  all  the  requirements. 
Her  appearance  is  much  in  her  favor  and 
her  restraint  is  much  in  the  favor  of  a 
public  besieged  with  emotional  actresses. 
"  Mr.  Middleton  gives  his  scenes  dignity. 
,  There  is  ever  present  an  intangible  some-  , 
i  thing  which  assures  the  spectator  that  the 
I  action  before  him  is  not  to  be  ignored." 

EXHIBITORS  TRADE  REVIEW 


HICH6LOA 

Ar\d    Her    Own  Company 


ll[APTr 


Photoplay  by  Capt  Leslie  T.  Peacocke  and 
EarleSneli  Directed  by  George  E.Middleton 


Available  at  all  ROBERTSOM-COLE  EXCHANGES 


E  X  P  LO I  TAT  I O  N 


IIIIMIMIIIinillllMIIIIIIIHIIIItlKI 


nniiiMiiiMiiiiiiiiiiiiiiiiiiiiriiiiitiiiiMMiiiiiiiMiiiiriifMiMiiiMMiiMiiiiii 


Now,  Mr.  Exhibitor,  you  have  booked  "The 
Beloved  Cheater,  '  because  it  was  one  of  the 
snappiest,  peppiest  comedy  dramas  you  have 
seen  in  a  long  time.  You  knew  it  was  going 
to  make  your  patrons  sit  up  and  take  notice 
or  you  wouldn't  have  booked  it  in  the  first 
place. 

he  you  going  to  sit  back  in  your  seat  and  let  a  really  good 
c  ance  slip  byf 

Or  are  you  going  to  do  what  hundreds  of  live  exhibitors  are 
doing — play  "The  lieloved  Cheater"  to  the  limit — please  all  your 
eld  patrons  and  create  hundreds  of  new  friends. 

No  good  picture  e.er  played  to  the  limit  of  its  drawing-power 
— even  tiiough  the  house  showing  it 
played  to  standing  room  only  every 
day  of  its  run. 

So  don't  be  afraid  of  spending  a 
few  extra  dollars  .on  exploiting  a 
picture  which  will  warrant  the  ex- 
ploitation. 

Remember — holding  a  croi^d  in 
front  of  your  house — e-ven  if  they 
can't  get  in — is  icorth  money  to  you 
some  other  day. 


Advantageous 
Hook-Ups 


Advance 
Teaser 
Campaign 


Start  your  ad- 
vance work  at 
least  two  weeks 
before  you  open 
with  the  picture. 
It  is  well  to  plan 
this  campaign  so 
that  one  feature  will  follow  on  the 
heels  of  another.  In  this  way  you 
will  reap  the  cumulative  effects  of 
your  work.  Open  the  campaign  by 
placing  in  all  available  locations 
strips  bearing  the  following  inscrip- 
tion printed  in  red: 


KEEP  YOUR  EYES  ON 
YOUR  SVVEETHE.ARTS  ! 


Allow  these  strips  to  remain  un- 
til they  awaken  curiosity  then  place 
a  similar  strip  immediately  beneath 
it  bearing  these  words: 


THE   BELOVED  CHE.ATER  IS  COMING ! 


'The  Beloved  Cheater"  naturally  lends  itself 
to  unlimited  possibilities  in  the  way  of  tie-ups 
with   various  stores   in  your  city.     Gilbert  & 
Friedland,  Inc.,  music  publishers  have  publisied 
a  song,  "That  Beloved  Cheater  of  Mi.ve," 
which  gives  every  assurance  of  being  one  of 
the  hits  of  the  year. 
Arrange  with  the  various  music  stores  to  give  a  special  win- 
dow display  before  and  during  the  run  of  the  picture  at  your 
theatre  featuring  this  song.     If  your  dealer  is  a  live  wire,  he 
will  have  a  singer  at  the  theatre. 

Novelty  and  toy  shops  are  open  to  suggestions  for  a  tie-up  with 
"The  Beloved  Cheater."    In  this  connection  a  display  of  Kewpie 

and  other  dolls  can  be  featured  with, 
large  and  small  hearts  bearing  the 
inscription  :  , 


Soda  fountains  near  the  theatre 
are  always  ready  for  ideas  which 
will  help  their  business.  Remember 
that  any  tie-up  you  make  must  be 
advantageous  for  the  store  as  well 
as  for  yourself.  In  the  case  of  the 
soda  fountains,  they  expect  to  do 
business  with  your  patrons  as  they 
come  and  go  from  your  house.  Wit'.i 
"The  Beloved  Cheater"'  here  is  a 
title  than  can  be  featured  as  the 
name  of  a  Sundae  and  the  fountain 
may  be  decorated  with  Kewpies  and 
hearts  bearing  the  same  legend  as 
above. 


Personality 


Advertising 


Let  your  artist  follow  this  design 
for  lobby  posters 


Always  belie  e 
in  what  you  are 
advertising.  Vou 
cannot  expect  to 
impress  others 
unless  you  your- 
s  e  I  f  are  i  :n- 
have  booked  "The  Be- 
because  vou  were 


Hold  up  the  placing  of  your  regular  paper  until  these  strips 
have  obtained  their  greatest  effect,  then  bill  thoroughly.  It  might 
be  well  to  mention  in  connection  with  a  teaser  campaign  that  you 
cp.n  book  through  the  Robertson-Cole  Exchanges,  a  trailer  show- 
ing scenes  from  "The  Beloved  Cheater"  title  in  such  a  manner 
r.s  to  prove  a  highly  effective  appeal  to  your  patrons.  You  should 
i-se  the  trailer  r.t  least  a  week  before  your  opening  and  follow 
this  with  the  regular  announcement  slide. 

Don't  forget  to  use  the  beautiful  tzvo-color  heralds  which  have 
l  een  prepared  for  your  use  in  exploiting  "The  Beloved  Cheater." 

While  these  heralds  were  primarily  designed  for  distribution  in 
\ou  tlieatre  previous  to  your  showing,  they  may  also  be  used  in 
direct  advertising  upon  the  street.  Engage  a  pretty  girl — she  will 
get  more  results  than  another — let  her  conduct  a  personal  cam- 
paign for  "The  Beloved  Cheater."  • 


pressed.  Vou 
loved  Chexter' 

impressed  that  it  wou'd  make  money 
for  you.    Y'ou  therefore  must  plan  all  your  advertising  xvit'i  -he 
idea  that  your  patrons  will  be  impressed  with  the  fact  t!iat  i'  - 
will  enjoy  the  picture. 

Y'ou  can  enthuse  personally  about  the  picture  and  ent'.iuse  ot  ler;- 
but  it  is  physically  impossible  for  you  to  see  every  one  of  your 
patrons  and  tell  them  about  what  you  are  going  to  show  next 
week  or  tomorrow.  Let  the  newspapers  or  the  other  mediums  be 
your  personal  messenger  and  try  to  put  that  enthusiasm  in  your 
copy.  The  advertisements  that  are  shown  in  this  book  carry  that 
message  as  far  as  it  is  possible  for  a  distributor  to  go — you  must 
put  the  personal  element  in  your  advertising. 

Get  a  personal  angle  to  your  advertising  ard  watch  your  busi- 
ness keep  growing. 


iinriiiiiiiiifiMiiHiiiiii  Ill  mill  III  MiiiiMiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiniiiniiiiiiiit  iiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiii  iiiniiiiiiiiiDiiiiiiiiitiiiiiiiii  tiitiniiiiiiiiliiitittiiiiiiiiiiiiiMiiiiiiiiMiiiiiiiiiiiiiiiiii  mi  tint  iiii;: 


THE  BELOVED  CHEATER''  IS  A  REAL  PICTURE -HOJF 


MUCH  YOU  MAKE  WITH  IT  DEPENDS  UPON  YOURSELF 


POSSIBILITIES 


Never  make  the  mistake  of  believing  that  you 
can  exploit  a  picture  to  the  limit— crowd  your 
fseniinii  house— and   then   present  your   picture   in  the 

same  wav  that  your  patrons  are  accustomed  to 
>ee  with  the  regular  run  of  program  pictures. 

It  doesn't  take  much  effort  on  your  part  to 
make  an  event  of  any  presentation, 
ihe  first  place  consider  your  decorations.    The  effect  of  any 
ntation  begins  the  moment  your  patrons  step  into  the  the- 
So  with  this  in  mind  place  large  Kewpie  dolls  festooned 
paper  hearts,  together  with  large  vases  of  roses  near  your 
nice.    The  same  style  of  decoration  can  be  carried  through- 
'le  house. 

vou  have  girl  ushers,  let  them 
wh.te    aprons   with    red  silk 
N  stitched  in  one  corner. 
\v  comes  the  important  question 
iisic.    On  another  page  in  this 
vou  will  find  a  musical  setting, 
lied  by  one  of  the  best  known 
!-  in  the  countrv  especially  for 
Beloved  Cheater."     It  will 
.ou  to  augment  your  usual  or- 
ra  for  this  occasion  and  make  a 
re  of  your  music. 
-    an    added    feature,   obtain  a 
r   and   present  the  latest  song 
That    Beloved    Cheater  of 

"  • 

the  facilities  of  your  house  per- 
il is  suggested  that  you  open 
presentation   with  the  follow- 
•  .ibleau : 

is   will    require    a    setting  in 
I  a  large  pair  of  French  doors 
prominently.      The  curtain 
in  d  rkness — a  dim  blue  light 
us  through   the   panels    of  the 
rench  doors,  silhouetting  the  figures 
a,  man  and*  a  woman — they  kiss, 
spot  then  opens  on  a  man  down- 
age — he  shows  great  perturbation 
he  sees  the  figures  in  the  rear — 
len  the  lights  are  suddenly  extin- 
lished  and  the  picture  opens. 


Practical 
Stunts 


Don't  be  afraid  of  a  stunt  just  because  it  may 
>eem  wild  or  far  fetched. 

rhe  purpose  of  any  stunt  is  to  make  people 
slof>,  look  and  listen — then  to  pull  people  into 
\()ur  house. 

//  has  aii:-ays  been  tlie  habit  of  the  public-  to 
I  I  member  those  things  which  are  out  of  the 
ordinary. 

Do  not  commence  your  stunts  until  the  day  you  open  with  "The 
I5EL0VED  Cheater."  Select  the  prettiest  girl  you  can  find  and  have 
her  drive  s.owly  through  the  streets.  On  the  sides  of  the  car 
have  signs  reading: 


DON'  T  BELIEVE  IN 
KISSING 


6ASNIER 

presents 

LEW 

CODY 

THE 

BELOVED 
CHEATER 


Keep  Plugging 
for  Profits 


Do  not  relax  your 
campaign  as  soon 
as  the  picture 
opens.  Vou  can 
count  naturally 
upon  the  word  of 
mouth  advertis- 
ig  that  "The  Beloved  Cheater"  is 
oing  to  receive  from  those  who  saw 
the  opening  day.  This  boost  is 
he  best  that  you  can  obtain  for  it 
s  going  to  bring  their  friends  into 

he  house,  but,  give  these  friends  an  opportunity  to  ask,  "Did 
ou  see  the  Beloved  Cheater?"  and    How  did  vou  like  it?" 


These  signs  will  naturally  attract 
the  attention  of  everyone  on  the 
street.  They  will  turn  and  look 
after  the  car,  so  place  a  third  sign 
on  the  back  of  the  car: 


ROBERTSON-COLE 
SPECIAL 


Lew  Cody  says • 
Take  them  in  your  arms 
Look  lovingly  in  their  eyes; 
Whisper  pretty  words  in  their 
ears : 

And  they'll  all  KISS— 

From  babies  to  grandmothers. 

IN 

the  beloved  cheater 

AT  the 
CAPITOL  theatre 


In  the  vicinity  of  the  theatre  post 
signs  reading: 


follow  the  trail 
of  hearts 


Another  simple  but  striking  design 
for  lobby  display 


Then  paste  red  paper  hearts  two 
blocks  in  every  direction  leading  to 
your  theatre.  Curiosity  alone  will 
attract  manv. 


Many  theatres 
throughout  the 
country  have  fol- 
lowed the  exam- 
ple of  the  great 
Broadway  t  h  e  - 
atres  and  are 
their  own  artists  pre- 


Advertise  and  follow  up  your  advertising  so  that  this  will  be 
he  natural  question  on  every  one's  tongue.  Keep  your  press  no- 
ices  before  the  public  continuously  and  your  advertising  space  in 
he  newspapers.  Arrange  this  advertising  copy  so  that  it  will  be 
n  the  nature  of  a  follow-up.  Your  public  reads  the  newspapers 
ind  they  see  your  ads.  Don't  forget  that  advertising  which  re- 
gains the  same  soon  becomes  stale  and  ineffective  and  will  attract 
10  attention. 

Jlllllllllllllllltillllillllllllilt  MlinillllltMltlinilltlllllllllllillMlllllltllllllllMIUIIIIIIIIIIKItlll 


now  having 
pare  special  posters  for  their  lobby  frames. 

There  is  a  certain  distinction  in  these  individual  hand-drawD 
and  lettered  posters  and  it  gives  the  house  an  atmosphere  of 
class  that  is  attractive  to  many  neighborhoods. 

To  assist  those  who  are  using  this  style  of  poster  we  have  pro- 
vided the  two  designs,  shown  on  this  page,  for  the  assistance  of 
your  artist. 

Of  course  you  will  use  the  regular  lobby  display  photo  which 
you  will  obtain  from  the  Robertson-Cole  Exchange  but  in  addition 
to  these  you  can  make  use  of  other  displays  which  take  advantage 
of  the  title  to  awaken  interest  in  the  production. 

One  of  the  features  of  "The  Beloved  Cheater"  is  a  trophy-cabi- 
net in  which  the  Beloved  Cheater  collects  trophies  of  his  various 
love  affairs.  You  can  show  such  a  collection  in  your  lobby  consist- 
ing of  gloves,  a  slipper,  handkerchiefs,  a  faded  flower,  etc. 


•  ■•>■  Illllll  I  Illllllllllllllltnil  ■IIIIIIMIMIIMIill  lllllllllllllllllMllllillllMIIIIIIIIIIIIMHI  ■llllllllllllllllfllllltllMIIIIMiriKnif 


IF  YOU  HAVE  ANY  INDIVIDUAL  EXPLOITATION 
TROUBLES-ASK  ROBERTSON COLE-THEY  KNOW 


4404 


Motion  Picture  New 


kept  iVenty  Wives 

9o  if  youphu9DQnd  boasts  opwh^ithe  does 

hp  you,  ,,  .11^ 

refer  him  to  VhoS  Vho  jn9altLQkeG'ty! 


A   DYNAMIC   DRAMA   OF   DAILY   DOMESTIC  DIFFERENCES 


A  photoplay  that  sets  a  brand  new  standard  for  high-class  entertainment 


Harry  Garson  Presents 
The  Star  of  a  Thousand  Emotions 

HOUSE  PETERS 

In  the  First  of  Equity's  Big  Special  Productions 

"SILK  HUSBANDS 

AND 

CALICO  WIVES" 

Gentlemen — here's  something  new — unique,  novel  and  a 
Box  Office  attraction  extraordinary  for  feature  pictures. 
More  original  and  novel  exploitation  ideas,  more  adver- 
tising possibilities  than  you  ever  dreamed  of.  WATCH 
FOR  FURTHER  IMPORTANT  ANISOUNCEMENTS. 


E#UITY  PICTURES 


\eolian  Hall, 


New  York 


December  20,  1919 

Sweeping  the  Country  in  a  Blaze  of  Sensa- 
tional Box  Office  Records 


Directed  by  Albert  Parker 
Presented  by  Harry  Carson 


RKADING,  P«.,  Dec.  8nd — "  Conirratulations  on  your  wonderful 
priMlurtlon  '  Eje«  of  Youth.'  .  .  Capacity  business.  Highest 
praise  from  patrunit.    .    ." — (arr  &  Shad,  Inc. 

CHirAGO.  Nov.  6th — "  Eyes  of  Youth  "  most  amazing  production. 
.  .  .  fast  best  we  ever  saw.  .  .  Miss  Y'oung  far  superior  to 
anythinir  she  has  ever  done.  .  .  Congratulations.— Greater  Stars 
Production  Co. 

YORK,  Pa. — '•  .\udiences  greatiy  pleased  with  '  Eyes  of  Youth' 
.  .  .  bad  weather,  yet  pulled  big.  .  .  will  go  over  big  all 
week. " — li  Ippodronie. 

KE.-%DI>;g,  Pa. — Congratulations  on  your  wonderful  picture,  "  Eyes 
of  Youth  "...  one  of  most  wonderful  productions  I  ever  saw. 
— John  H.  Cook. 

I.08  .%NGEI.ES,  Cal. — "Eyes  of  Youth"  sensational  success  .  .  . 
done  largest  buoineiis  hiMory  of  Kinema  on  paid  admissions  and 
rash  receipts. — George  Uumond,  Tally's  Kinema. 

CHICAGO.  III. — "  Eyes  of  Youth  "  is  a  near  stampede.  .  .  Play- 
house records  broken  In  spite  of  50  per  cent,  advanced  prices.  .  . 
Ttieaire  compelled  to  close  its  doors.  .  .  Crowds  massed  one 
solid  block  from  theatre. — Playhouse. 

SAN  FR.ANCISCO,  Cal.—"  Eyes  of  Youth  "  enthralling.  .  .  Sec- 
ond week  opened  with  capacity  houses.  .  .  What  more  can  we 
say. — Imperial  Theatre. 


Playing  engagements  now  being  arranged 
through  all  Equity  Franchise  Holders,  in 
all  the  principal  cities  of  the  United  States 


►UITY  PICTURES 


Aeolian  Hall, 


New  York 


4406 


Motion   Picture  N  e  u' s 


BURSTON  FILMSJNC. 

'?resent  THE  FIRST  SERIAL  DE  LUXE 

cwr  T  I^T  ^  X" 


r  ^  Supported  hu 

^  GRACE  DARMOND 

and  RHEA  MITCHELL 

Directed,  by  'TilS.  'Van  Dtjl^  ^ 


We  Told  You  So! 

The  Sunday  Telegraph:    "Should  commend  itself  to  the  box- 
office." 

Exhibitor's  Trade  Review:    "Will  keep  patrons  absorbed  and 
bring  them  back  for  each  and  every  episode." 

Watch  for  Complete  Reviews  Next  Week! 


Distributed  bij  VJ.H.Productiovts  Compantf 


December  20,  1919 


44U7 


State  Rights  Buyers  you  have  never  had  an  offering  like  this 
before.  Highest  class  feature  stars  at  the  height  of  thfcir 
popularity  in  the  FIRST  SERIAL  DE  LUXE.  The  character 
of  "The  Hawk's  Trail"  opens  the  doors  of  the  finest  theatres 
in  the  land  to  the  booking  of  this  De  Luxe  feature  production 
for  15  WEEKS.  All  communications  answered  in  the  order 
of  their  receipt. 

W.  H.  PRODUCTIONS  CO. 

71  West  Twenty-third  St., 
New  York 


71  y^Qst  23  rd.St.NewYorh^ 


AFace  as  Well  Khowvl 
iheMan  ivi  fheMoon 


4408 


Motion  Picture  News 


To  the  Members  of  the 

MOTION  PICTURE  EXHIBITORS 
OF  AMERICA,  Inc. 


GENTLEMEN: 

In  your  own  experience  you  have  found  that 
the  only  rival  of  the  printing  press  is  the  motion 
picture  screen.  For  the  entertainment  and  en- 
lightenment of  the  people  the  screen  has  many 
advantages  over  the  printed  word.  During  the 
war,  the  people  learned  from  the  motion  picture 
screens  in  your  theatres  the  great  truths  that 
enabled  them  to  present  a  solid  front  against  the 
foe  within  our  borders.  Through  this  medium 
for  the  visualization  and  dissemination  of  ideas 
our  people  were  induced  to  support  war  drives, 
Liberty  Loans,  and  also  to  see  the  great  events 
of  the  mighty  world  conflict  as  they  actually 
happened. 

That  so  powerful  a  force  must  inevitably  be 
developed  and  made  to  serve  all  the  purposes  of 
our  civilization  soon  became  evident.  As  an 
Exhibitor  and  in  common  with  many  thousands 
of  you,  I  felt  the  growing  demand  on  the  part 
of  the  public  for  pictures  of  an  educational  and 
industrial  nature  becoming  insistent. 

That  the  exhibitor  could  not  afford  to  give  his 
screen  for  these  purposes  indefinitely  was  a  fore- 
gone conclusion ;  that  the  leading  producers 
would  welcome  any  change  that  brought  about 
a  more  equitable  arrangement  could  not  be 
denied. 

There  cannot  be,  nor  for  two  or  more  years 
past  has  there  been,  any  doubt  that  such  pictures 
were  as  much  a  part  of  our  national  life  as  the 
truly  educational  advertisements,  stories  of 
business  success,  and  articles  of  business  trade 
or  professional  instruction  which  filled  the 
columns  of  our  great  periodical  magazines  and 
newspapers. 

A  searching  investigation  led  me  to  the  con- 
clusion that  there  was  one  producer  whose 
record  in  the  educational  and  industrial  picture 
field  warranted  a  frank  discussion  of  present 
conditions,  and  the  hope  that  an  agreement  could 
be  reached  for  a  betterment  of  these  conditions 
for  you  exhibitors. 

This  producer  was  the  Industrial  Department 
of  the  Universal  Film  Manufacturing  Company 
of  1600  Broadway,  New  York.  I  am  happy  to 
say  that  my  hopes  were  well  founded.  I  now  have 
the  privilege  of  announcing  to  the  members  of 
this  association  that  arrangements  have  been 
entered  into  with  the  Universal  Film  Mfg.  Co., 
whereby  they  have  agreed  to  pay  exhibitors  a 
fixed  sum  per  day  for  each  Universal  Industrial 
or  Educational  picture  you  play. 

Y 


They  will  also  pay  a  percentage  of  all  booking 
charges  into  the  treasury  of  our  organization. 
Within  the  next  few  days,  I  will  send  you  a  letter 
telling  you  the  exact  terms  of  the  arrangement, 
the  amount  to  be  paid  you,  etc.  The  interests  of 
the  exhibitor  and  his  patrons  will  always  be  safe- 
guarded by  the  fact  that  regardless  of  this  agree- 
ment, the  public  will  always  be  the  final  judge 
of  what  it  does  or  does  not  wish  to  see  on  the 
screen. 

But  the  agreement  means  even  more.  It  means 
that  in  spite  of  the  many  fine  Universal  produc- 
tions of  the  past  the  standard  is  bound  to  be 
improved.  You  have  in  the  past  been  getting 
excellent  Universal  Industrial  pictures  for 
nothing.  I  know,  because  I  have  run  them  on 
my  own  circuit.  In  the  future  under  this  agree- 
ment, you  will  get  even  better  pictures  and  you 
will  get  paid  for  showing  them.  In  addition,  as 
above  stated,  there  will  be  sums  of  money  paid 
into  our  treasury  monthly  that  will  be  of  the 
greatest  help  to  us  in  our  tax  drives  and  other 
constructive  work  of  our  organization. 

I  have  seen  the  pictures  that  will  in  due  time 
be  offered  for  your  approval.  I  recall  one  in 
particular — a  membership  drive  for  the  Boy 
Scouts — a  picture  of  the  most  fascinating  interest, 
and  of  the  most  exquisite  photography. 

I  have  seen  travelogs  in  Sumatra  where  much 
of  the  world's  rubber  supply  comes  from — a 
picture  of  the  scenic  class  included  on  the  weekly 
programs  of  the  largest  picture  palaces  in  the 
country.  Many  more  in  process  of  production 
worthy  to  grace  my  screens — and  yours. 

This  is  not  an  appeal  for  an  endorsement. 
There  is  no  altruistic  camouflage  used  to  hide  an 
ulterior  purpose.  We  are  not  going  into  the  in- 
dustrial production  or  distributing  business  nor 
are  we  attempting  to  coerce  you  or  your  fellow 
members.  In  the  development  of  an  industry 
too  great  to  be  ignored  we  have  taken  a  forward 
constructive  step  which  will  bring  increased 
revenue  into  your  theatres. 

Full  information  will  be  sent  you  soon,  so  that 
you  may  guard  against  unaccredited  representa- 
tives claiming  to  represent  your  own  organiza- 
tion. 

Any  industrial  or  educational  pictures  offered 
you  will  bear  as  a  trailer  the  seal  of  the  Motion 
Pictures  Exhibitors  of  America,  Inc. 

I  shall  welcome  letters  of  inquiry  or  sugges- 
tions from  any  of  our  members, 
ours  truly. 


{Signed) 


64  Broadway 
Boston,  Mass. 


Alfred  S.  Black 

President  Motion  Picture  Exhibitors  of  America,  Inc 


CHARMING 

RUTH 

ROUND 

with  a  popularity  egiial 
to  the  circumference  of  the 
earth, in  her  own  serial 

Tlie  Adventures 
of  RutK 

Miss  Roland  is  a  certain  asset 
to  the  ticket  window  -  ^  - 
InPathe  serials  she  has  proven 
herself  to  be  a  sure  fire  attraction . 

The  Adventures  of  Ruth 
is  her  own  stoiy  and  her 
own  prodttctiorv    -  -  ^ 

Advertised  Nationally 
Coming  Dec  28 ^ 


Pathe' 

Distributors 


S.LI^thapfel 

says:- 


^StemdTfieatie 

of  New  York  ^j^)^^^ 


I  tMnk  the  |ii[j^^ljliiiin  i  itf  to  be  congratolatet 
on  having  tba  4iBtrlbtitlWi*^-fte"TlW^»o  reel  Harold  Lloyd 
=  o-,.dl... 

a  long  tine.  In  botb  tnar 
I  «ae  8  riot  of  fun  with  tltf 
Jy,  tbe  clrTeireee  of  Ite 


that  has  played  at  the 
Ile»  York  and  BrooJdyn  ho' 
BnAlenc ee .  and  in  its  or 
titling>,  and  in  the  wbol 
to  pradlot  that  Harol'l  L| 
W-*  faTorlte  h"  "a"  in 


BiRy  Connors 
oftheMarfoft 
Jketifre  says. 


Ii^  wit'  '  urold  I  loyd  Tti  "ftn 
alcnn  f-M.  «or-«rty  that    1  liar. 


Of  Ite  fon.  It  le  eafe 
oo»  OD  "111  be  jMt  double 
c  reel  Tclfaere 


Jack  Eaton,  says:^ 

Produced  hy 

Hal  i^pacti 


Kei  CH  Jl  COLLECT  mTB 


1919  HOV  27  AM  3  28 


SEATTLE  WASH  110 v  2fi 

A33T  DIRECTOR  0?  KXCHAilCES  PATKE  EXCHAUOE  INC  25      45  NEWORK  NY 
atJUPIHG  INTO  BROABWAY  EVERYTHING  PATHS  CLAIUKD  AtJDIElICE  HILARIOUS 
DURING  TIUE  IT  IS  SliOWN  E3CTRE!1ELY  FUNNY  BUT  CLEAN  THROUGHOUT  USED 
HAL?  PAGE  AD  OH  OPEiriNG  THIS  COifEDY  WELL  PLEASED  WITH  RESULTS 
JAIEES  Q  CLEMIIER, 


James  Q  Qemmersays. 


'Hit  3]o|/Mi/fiit.-iiiii<.ii' 


November  20,  1919 

Pathe  Exchange, 
Indianapolis,  Indiana. 

I  think  the  Harold  Lloyd  comedy, 
Bumping  Into  Broadway"  is  by  far 
the  best  comedy  that  has  ever  been 
in  this  house.  It  kept  the  house 
roaring  from  beginning  to  end. 
Vhere  is  no  doubt  in  my  mind  that 
Lloyd  fs  tfie  cleverest  comedian  on 


jWESTEjipi  UNION 

i  telSIraivi 


RECCIVCO  >T 

BeOTNVSU  69  BLUE 

SALTLAKB  UTAH  1134A  HOV  17  1919 
PATHE  BtCHAlIOE  INC 
infK 

WIHE  REAuINO  A3  FOLLOWS  TOST  RECD  FROU  OGDEN  THEATRE  OGDEl 

UTAH  HAROLD  LLOYD  IS  BUllPINO  ISTO  BROADWAY  POSITITOLY  OKEATSST  KNOCKOUT 

or  THE  YEAR  STOOD  THEU  UP  FOR  OVIB  THREE  HOURS 

WAHT  TO  THAinS  YOU  TOR  BOOKllIO  UE  THE  BIOGEST  HIT  OF 

THE  3EAS0H  STOP  THIS  tIAXB3  US  PEEL  PISE  E^ECIALLY  OOl.SIDBUNG 

THE  FACT  THAT  insTER  PKERY  OP  THE  ABOVE  TsiEATRE  THOUGHT 

SURE  HE  HAD  OVERSOLD  Oil  THESE  lOT  LLOYDS 

PtTHE  EXCrUHGE  IKC 

734PU 


Very  truly  yours. 


B.  lUBwittlznger  of  the 
Libeit/Jheatrejerrvffaute, 
sa/s: 


ijdy^juuMimwLyujJjmmkijixii^^^^ 


0 


A  drama  oT  double  husbands 
and  divorpe ; 

ial  xnix-iip  and  it's  cons ecjuen- 
ces;  wii-h  a  "iiile  iKai  reeis 
<yF  box  ofHc e  cipp orttin — 
ifies,- 


// 


MY  HUSBANDS! 
OTHER  WIFE7/ 


WITH  SYLVIA  BREAMED 
AND  ROBERT  GOQDON 


'xve 


thfhe' 

Distributors 


An  EdwiuCcirewe  Production 

LiXD 

CASSINELLI 


in 


THEMB  OF  DECEIT 


Written  bu  Bnis  Fox 


Directed  bij  €dwir  we 


Because  girls  of  the  same  fiatmily  look 
alike  it  does  not  follow  that  they  are 
alike.  Imagine  two  girls  closely  related; 
the  one  gentle  and  unsophisticated,  the 
Other  a  rounder  and  the  associate  of  low 
companions.  Then  imagine;  ^the  latter 
trying  to  fill  the  shoes  of  the  former, 
with  an  inheritance  at  stake.  You're 
su^e  to  get  some  forceful  drama  I 


December  20,   i  9  J  9 


4417 


I 
i 

i 


1 
I 
I 

I 

I 

i 


An  Appeal  to  All  Pro- 
ducers of  Meritorious 
Feature  Productions: 

The  exchanges  listed  below — exclusive  dis- 
tributors of  all  Capital  Film  Company  re- 
leases— are  crying  for  more,  more,  more  and 
still  more  REALLY  GOOD  FEATURES! 

They  are  in  the  market  for  everything 
meritorious  from  spectacular  productions  to 
special-added  attractions,  including  Westerns, 
Comedies,  Scenics,  Cartoon,  et  al. 

We  are  striving  to  our  utmost  to  satisfy 
this  healthy  demand — and  especially  during 
this  acute  situation  throughout  the  country 
due  to  strikes,  H.  C.  L.,  and  conservation 
chaos — we  hope  to  lay  such  plans  that,  with 
the  return  of  normal  conditions,  we  will  be 
able  to  say,  "  We  would  like  to  screen  for 
your  approval— (YOUR  FEATURES)."  - 

We  have  the  most  consistent  facilities  and 
the  most  efficient  organization  for  distributing 
and  getting  actual  sales  results  in  the  entire 
independent  or  territorial  rights  field. 

Need  we  say  more? 

We  believe  you  would  prefer  results  to  de- 
lays and  respectfully  call  to  your  attention 
that  WE  NEED  YOUR  PRODUCT  if  we 
hope  to  serve  our  exchanges  best. 

CAPITAL  FILM  CO. 


President 

Exchanges  Releasing 
Capital  Super  Short  Features: 

Queen  Feature  Service  Potter  Bldg.,   Birmingham,  Ala. 

Baltimore  Booking  Co  412  E.  Lexington  St.,  Baltimore,  Md. 

Premier  Pictures  Corp  8-10  S.  Graham  St.,  Charlotte,  N.  C. 

Bee-Hive  Exchange   207  S.  Wabash  Ave.,  Chicago,  111. 

C.  C.  Hite  Attraction  Co          532  Walnut  St.,  Cincinnati,  Ohio. 

Dave  Warner  Films   407  Sloan  Bldg.,  Cleveland,  Ohio. 

R.  D.  Lewis  Film  Co  I8IS14  Main  St.,  Dallas,  Texas. 

Southwestern  Film  Corp  1911'/2  Commerce  St.,  Dallas,  Texas. 

Strand  Features  -....201  Film  Exchange  Bldg.,  Detroit,  Mich 

Supreme  Photoplays   1446  Welton  Ave.,  Denver,  Colo. 

Bee-Hive   Exchange  109  W.  Maryland  St.,  Indianapolis,  Ind 

W.  I.  Film  Service  211  Wimmer  Bldg.,  Indianapolis,  Ind. 

Crescent  Film  Co  315  Gloyd  Bldg.,  Kansas  City,  Mo. 

R.  D.  Lewis  Film  Co  106  S.  Cross  St.,  Little  Rock,  Ark. 

Consolidated  Film  Corp   738  S.  Olive  St.,  Los  Angeles,  Calif. 

Ludwig  Film  Service  421  Loeb  Arcade,  Minneapolis,  Minn. 

Pearce  Films  610  S.  Canal  St.,  New  Orleans,  La. 

Bee-Hive  Film  Exchange.  ...  Toy  Bldg.,  Milwaukee,  Wis. 

Capital  Film  Exchange   729  Seventh  Ave.,  New  York,  N.  Y. 

R.  D.  Lewis  Film  Co  114  S.  Hudson  St.,  Oklahoma  City,  Okla. 

Fontenelle  Feature  Film  Co.  .  1504  Harney  St.,  Omaha,  Nebr. 

Capital  Film  Exchange  1314  Vine  St.,  Philadelphia,  Pa. 

S  &  S  Film  &  Supply  Co  414  Penn  Ave.,  Pittsburgh,  Pa. 

United  Film  Service   3628  Olive  St.,  St.  Louis,  Mo. 

R.  D.  Lewis  Film  Co  n2'4  Soledad  St.,  San  Antonio,  Texas. 

Consolidated  Film  Corp  90  Golden  Gate  Ave.,  San  Francisco,  Cal. 

Dooley  Exchange,  Inc   445  S.  Warren  St.,  Syracuse,  N.  Y. 

Empire  Film  Dist.  Co  90S  Mather  Bldg.,  Washington,  D.  C. 


4418  Motion   Picture  N  I'u 


A 


nnouncemer 


UNAVOIDABLY  DEL/ 


BUT  WATCH  OUT  FOl 


Exhibitors'  De 


Address  Inquiries  to 

EXHIBITORS'  DEFENSE  COMMITTEE 

care  The  First  National  Exhibitors'  Circuit, 
6  West  48th  St.,  New  York,  N.  Y 


December  20,  i  9  i  9 

ot  Ne w  PI  an 

■D  FOR  A  FEW  DAYS 

^EWS  OF  ACTIVITIES  OF 

mse  Committee 

Composed  of  Members  of 

THE  FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  Inc. 


AThou 


follow  The  Lead  of  The  Leaders - 
Boofc 


DEriEP  COMEDIEr 


JESTER 

COMEDIES 

and  the  World's  ^Senselof 
Humor  has  advanced  a 
Thousand  Years 


TERRITORIAL  SALES  CORPORATION    1600  BROADWAY   NEW  YORK  CTT 


December  ^  o ,  1919 


^1421 


I      Mystery.  1<?r\9e  Drama  and  Thrills. 

FlorenceReed 


box  office 
attract  ion  of- 

nauestlonccL 
merit 


Slie  Eternal  Mother 


jQtroducia(^  scgugs  and  situatioas  nevor  before  prG^ented  ia  a 
photodrama. 

A  9upporlin^  cast  that  includes  many  vgII  knovn  and  v/cll 


Ac 


roat  Siar  in  hor  droatost  role. 


UNITED 

Picture  Theatres  •/AmericaI-c- 


4422 


Motion  Picture  News 


i 


J*?.?,  ?'99e?t  Grouch  in  Town 
Will  Laugh  Right  Out  Loud 

When  He  9ee9 

THE  ShlMMYGYM 


Oopi^y  Bura9  6^ Jobyna  Raktoa  i 


,1 


\h  a 


Everyone's 


a  Bird' 


Nov.  30' 


And  how  your  patrons  will  sit  up  and  take  notice  when  [her 
seethe  CUCKOO  BEAUTY  5RIGADE  ia  their  Gym  suits!!! 

Proc/acec/  by  /lerk  H.  Dlfnionf^ss, 


I 


4423 


c  ember  20,  i  9  i  9 


iS'i—Fur/ou^  —  Farce 


Izderald^ 

ks  to  make  your  patrons  happy 
her  b(2(^in  by  showini^, 

IISSY'S 
PONDMY 

]:(?d  to  ov(2r[lov/in^  vith  honQst-to 
)|ln(?ss  laughs 


Two  reels  of 
Fun  and  frolie 

w  tk  The  Girl  Who 
Made  The  Wink  Famous 

Ca9h  in  on  9 
Ci^^y  Fitzgerald's  repuiatioa 
as  a  lau^h  producer  extraordinary 


*^her^e  is  a  place  on  your  prooramJ 

Gauetu  Coitiedies 


Dark  "and  Cloudy 


LoveslcK  At  Sea 


THE  YUKON 

A  THOMAS  H.  INCE 

PRODUCTION 
Released  November  23  rd 

Dorothy  Dalton's  greatest  picture  is  playing 
a  full  week's  run  in  many  of  the  biggest 
first  run  theatres  in  the  country. 

See  it  and  know  why. 


KEYSTONE -TRIANGLE  EXCHANGES  ; 


11 


'  BEITY  OF 
■  GREYSTONE 

Supervised  by 

D.  W.  GRIFFITH 

Released  December  14th 

A  classic  of  the  motion  picture  art,  re-created 
for  the  highest  class  audiences  of  to-day. 

DOROTHY  GISH  and  OWEN  MOORE 
in  a  guaranteed  success. 

KEYSTONE -TRIANGLE  EXCHANGES 


CIjODHOPPER 


By  MONTE  M.  KATTERJOHN 

A  THOMAS  H.  INCE 
PRODUCTION 

Released  January  4th 

The  best  example  of  the  inimitable  art  of 
Charles  Ray. 

The  picture  in  which  he  achieved  his  greatest 
triumph. 

KEYSTONE-TRIANGLE  EXCHANGES 


ALDEPT  E.5M 


/ 


liil 


A  Prescription 
for  Happiness 


That  is,  what  Peg  O'Neill  had  for 
the  world.  They  called  her  the 
'angel  o'  happiness.  No  sacrifice 
was  too  great  for  her  in  making 
others  happy.  She  considered  her 
life  a  cheap  price  to  pay  for  it. 
And  she  proved  it. 

No,  you  never  saw  any  just  like  it. 
Vitagraph  has  made  it  the  newest 
kind  of  a  happy  play — an  ,  ideal 
Bessie  Love  picture.  It  is  different 
and  delicious. 


Directed  by 

DAVID  SMITH 

From  the  popular  novel  by 

ELEANOR  HOYT  BRAINERD 


COMING!  COMING!  COMING! 

THE  SERIAL  EXTRAORDINARY 

COMING  — Charles  Hutchison,  the  fearless  dare  devil  Star  of 
serials  in  the  mightiest  serial  sensation  in  years — the  serial 
supreme — the  serial  wonderful — the  serial  thrilling — "THE 
WHIRLWIND" — in  15  of  the  most  amazing  installments  ever 
recorded  in  films — A  tremendous  human  interest  story  of  a 
stolen  fortune  of  giant  proportions — a  love  story  of  gripping 
interest — with  new  ideas — new  stunts  such  as  will  thrill  any 
and  every  living  human  being.  REMEMBER  "THE  GREAT 
GAMBLE"  and  it's  smashing  success?  Then  get  this — -"THE 
WHIRLWIND"  was  written  and  produced  by  the  same  genius, 
JOSEPH  A.  GOLDEN,  the  peer  of  all  serial  makers  of  the  present 
day. 


15 

Amazing 
Episodes 

15 


miiiii 

THE  BIG  BRAND  NEW 

MIGHTY  SERIAL  THRILLER 

"THE  WHIRLWIND"  is  immensely  more  than  the  alluring 
title  conveys— "THE  WHIRLWIND"  is  a  monumental  thriller— 
with  the  great  Hutchison  in  unbelievable  stunts  of  daring  never 
yet  seen  on  the  screen.  It  will  rock  the  serial  world.  It  will 
draw  and  play  capacity.  It  will  astonish  the  trade  and  the 
public— KEEP  YOUR  EYES  OPEN  FOR  FURTHER  BIG  AN- 
NOUNCEMENTS—and  if  you  want  further  facts  write  or  wire 
immediately  to  ALLGOOD  PICTURES  CORPORATION. 

Written  and  Directed  by    JOSEPH    A.  GOLDEN 

ALLGOOD    PICTURES  CORPORATION 
814  Longacre  Bidg.,  New  York 

A.  Alperstein,  Gen'l  Mgr. 

E.  S.  Manheimer,  Foreign  Sales  Rep. 


A 

House 
Packer 
Without 
a 

Rival 


4432 


Motion  Picture  News 


YOU  OU 
YEARS  AG( 


THERE'S  A  STAMPEDE  ON! 

YOU  ARE  THE  HERD.  THE  DRAGOONS  OF 
WALL  STREET  ARE  A'HORSE  WITH  LARIATS 
SWIRLING,  TO  ROUND  UP  THE  INDUSTRY ! 

THEIR  EVERY  MOVE  IS  CAREFULLY  CALCU- 
LATED, THEY  ARE  FIGURING  ON  YOUR  NER- 
VOUSNESS, ON  YOUR  FRIGHT,  ON  YOUR 
PANIC ! 

YOUR  PROBLEM  IS  NOT  ONE  OF  WORDS  OR 
SPEECHES— IT  IS  A  PROBLEM  OF  ACTION! 

WHAT  ARE  YOU  GOING  TO  DO? 

WHERE  ARE  YOU  GOING  TO  GET  GOODS?' 
HOW  ARE  YOU  GOING  TO  SUPPORT  THE  IN- 
VESTMENT IN  YOUR  THEATRE? 
HERE'S  THE  ANSWER: 

►  GIBRALTAR  PICTURES  IS  A  FACT,  NOT  A 
THEORY ! 

►  IT  IS  AN  ACTUAL  FACT! 


GIBR  ALTAI 


i 


135    WEST    44  1 


December  20,  i  Q  i  9 

FOUGHT  A  TRUST 
hWILL  YOU  LET 
BEAT  YOU  NOW? 

— ^IT  IS  SOLID,  SUBSTANTIAL,  DEPENDABLE. 
—^GIBRALTAR   MAKES   NO   STOCK  OFFERS-IT 

MAKES  PICTURES. 
WNOT  spasmodic  pictures,  BUT: 
-^26  PRODUCTIONS  A  YEAR! 

— ^FIVE  COMPANIES  ARE  —  NOT  PLANNING  — 
WORKING. 

PICTURES  A  YEAR  WITH  REAL  STARS,  BIG 
BOOKS,  BIG  PLAYS. 

EVERY  ONE  OF  THE  26  CARRIES  PROVEN  ADVERTISING 
VALUE. 

— ^  26  GIBRALTAR  PICTURES  A  YEAR  FOR  THE  SCREENS  OF 
THE  BEST  THEATRES  IN  THE  UNITED  STATES. 

— ^  WE  DON'T  NEED  YOUR  MONEY  TO  FINANCE  OURSELVES 
WITH. 

— ^  WE  ARE  NOT  AFFILIATED,  ALLIED  OR  TIED  UP  WITH  ANY 

COMBINE  OR  FIRM  OF  PRODUCERS! 
— ^  NOW  IS  THE  TIME  TO  SHOW  THEM  THAT  THE  AMERICAN 

SPIRIT  OF  76  IS  NOT  CHANGED  WHEN  WALL  STREET 

RAISES  IT  TO  76  MILLIONS. 
— ^  LET  WALL  STREET  PLAY  ITS  STOCKS. 
— ^WE  WILL  PLAY  PICTURES. 

— ^  WATCH  OUR  ANNOUNCEMENTS— LOOK  INTO  IT— LET^S  GO! 

ARTHUR  F,  BECK,  Executive. 


PICTURES 

liT.,    NEW  YORK 


Motion 


Peggy  dNeill 


She  was  the  foremost  "  Peg  "  of  Peg  o'  My 
Heart.  Millions  know  her.  Millions  love  her. 
Your  chance  to  cash  in  on  her  immense  popularity 
and  winning  personality  lies  in  how  quickly  you  seize 
the  opportunity  presented  in  this  picture. 


State  Right  Men  and  Foreign  Right 
Men  Who  Appreciate  an  Opportunity 
Will  Act  Quickly.    Be  the  First  to 


is  the  money  picture  of  the  season.  It  has  a  Money  Title, 
Two  Money  Stars  and  a  Money  Author,  Clara  E.  Laughlin. 


Ralph  Morgarv 


First  reached  the  public  eye  as  the  boy  in  Turn , 
to  the  Right."  Wherever  theatres  are  known  his' 
reputation  has  travelled.  He  is  one  star  that 
women  love  and  men  admire.  This  season  he  is 
adding  to  his  wonderful  popularity  as  the  re- 
turned "  dead  soldier  "  in  "  The  Five  Million," 
one  of  the  season's  biggest  hits. 


AirniwiimiANimiiicniiiis 

CONSUMERS  BUIIDIMG- CHICAGO. 
FILM  BUILDING  -  DETROIT.MICH. 

W.G.M'COY,MCR.  CHICAGO -C.aBROKAW, MGR.  DETROIT 

TELEPHONE,  HADDI50N  3740    TELEPHONE,  CHERRY  866 


December  20,  i  9  i  9 


4435 


ONE  OF  THE  FEW  BIGGER  SPECIALS  IS  COMING 

MOLLY  KING 

Supported  by  an 

ALL  STAR  CAST  OF  FAVORITE  PLAYERS 

In  Elane  Stern's  Novel  Story 

a 


WOMEN 


FORGET 


Directed  by  JOHN  M.  STALL,  Director  of  "Wives  of  Men" 
Distributing  Arrangements  Announced  Shortly 

AN  AMERICAN  CINEMA  PRODUCTION 


American  Cinema  Productions 

WALTER  NIEBUHR,  Pres. 

41 1  FIFTH  AVE.,  NEW  YORK 


44.56 


Motion  Picture  N  e 


w 


A  SENSATIONAL  MELODRAMA  FILLED 

WITH  STUPENDOUS ,  BREATHLESS 

ADVENTUBE  AM)  GENUINE  COMEDY 

^'Modern  Musietcer'aiidllisMajcste 
The  Ameiicaii  rolled  into  one,  with 
a  touch  of '  Uncle  Tom  Without 
the  Cabin  thrown  in!" 

Contains  more  thiills  than  tlie 
hest  serial  picture-and  some  sub- 
titles which  rival  tlie  famous 
Eables^iii  Slangl'' 

Toni  Motion  Picture  News " 
NOV.  15, 1919. 


STATE  RIGHTS  NOW  SELLING 

Tower  Rlm  G)rporation 

71  West  IJid-St.  NewYoik  City 


Volume  20.  No.  26 


December  20,  1919 


IVs  the  Same  Old  Backbone 


WE  hear  a  great  deal  these  days  about  the 
first  run  theatre  in  the  key  city — the  key 
theatre,  it  may  be  called. 
Distributors  seem  to  be  concentrating  pell  mell 
in  an  effort  to  book  it,  let  alone  tie  up  with  it  or 
actually  own  it. 

Its  importance,  one  might  well  think,  to  the 
business  at  large  is  overshadowing. 
But  is  it?  Is  it  so  important  after  all? 
It  is  important,  to  a  certain  extent,  in  the  way 
of  revenue.  And  it  has  a  store  window  value. 
This  is  to  say,  it  advertises  the  picture.  Bookings 
follow  in  other  theatres  in  the  district  of  which 
the  city  is  the  key.  The  newspaper  advertising 
given  the  picture  by  the  key  theatre  helps  all  over 
the  district.  That  is,  it  does  in  some  cities,  like 
Detroit,  Denver,  Seattle,  where  theatre  advertis- 
ing is  heavy  and  where  the  newspapers  circulate 
heavily  in  the  adjoining  district.  In  some  cities, 
like  New  York,  Chicago,  Philadelphia,  Boston, 
this  is  not  a  factor,  because  comparatively  the  ad- 
vertising is  not. 
So  far  so  good. 

But  after  all  there  are  only  about  one  hundred 
and  fifty  of  these  key  theatres.  One  hundred  and 
fifty  out  of  fourteen  thousand  picture  houses. 

And  among  these  fourteen  thousand  theatres 
are  a  few  thousand  first  run  theatres — first  run  for 
the  city  they  are  in — which  are  of  considerable 
importance  both  in  the  way  of  revenue  and  of 
advertising. 

Then  there  are  several  thousand  more,  of  con- 
siderable importance  also  to  the  producer  and 
distributor. 

Three  years  ago  we  found  that  80  per  cent  of 
the  picture  theatres  of  the  country  were  small 
theatres — 550  seats  on  an  average. 


This  percentage  and  seating  capacity  have  not 
changed  greatly. 

These  "  eighty  percenters  "  we  at  that  time 
decided  constituted  the  backbone  of  the  business. 

They  do  today. 

We  begin  to  doubt  if  they  are  influenced  so 
greatly  by  the  bookings  of  the  key  theatres.  Cer- 
tainly they  are  not  influenced  as  at  first  they  were. 

Some  of  the  best  pictures  don't  get  a  great 
showing  at  the  key  theatres;  and  some  which  do 
are  not  the  best  pictures. 

It  doesn't  take  the  live  exhibitor  long  to  find 
out  such  obvious,  practical  facts  as  this. 

Also  we  begin  to  wonder  why  the  distributors 
don't  turn  their  particular  attention  to  these  the- 
atres, their  problems,  etc. 

They  are  mighty  important  to  the  industry  at 
large,  and  they  always  will  be.  It  is  this  large 
number  of  theatres,  many  thousands  of  them  gen- 
uine and  established  centres  in  the  daily  life  of 
their  respective  communities,  that  make  the  busi- 
ness different  from  that  of  the  speaking  stage,  and 
its  bookings  are  circuiting  problems. 

^  ^  ^ 

Rewards  and  Penalties 

WW.  HODKINSON  is  authority  for  a 
brief,  simple  statement  which  in  our 
•  opinion  expresses  the  underlying  truth 
about  this  business,  past,  present  and  future. 

He  says:  "  There  must  forever  be  in  this  busi- 
ness a  system  whereby  good  pictures  are  fully 
encouraged  and  poor  pictures  are  fully  penal- 
ized." 

No  one  of  us — producer,  distributor  or  exhib- 
itor— and  whatever  our  policies  and  affiliations, 

{Continued  on  next  page) 


Wm.  a.  Johnston,  Pres.  and  Editor. 
Robert  F.  W  elsh,  Managing  Editor. 


Henry  F.  Sewall,  Vice-Pres. 


Fred.  J.  Beecroft.  Adv.  Manager. 
E.  Kendall  Gillett,  Sec.  and  Treas. 


Published  on  Friday  every  zveek  by  MOTION  PICTURE  NEWS,  Inc..  729  Seventh  Ave..  Nezv  York,  N.  Y.  'Phone  9360  Bryant. 
Chicago  Representative.  L.  H.  Mason,  220  So.  State  St.;  'Phone  Harrison  7667.  Los  Angeles  Representative,  J.  C.  Jessen,  618  Wright 
and  CoUander  Building  (Hill  at  Fourth  St.);  'Phone  Pico  780.  Subscriptions  $2  a  year,  postpaid,  in  United  States.  Canada*  $4. 
Foreign.  $7.  N.  B. — Xo  agent  is  authorized  to  take  subscriptions  for  Motion  Picture  News  at  less  than  these  rates.  Have  the  agent 
who  takes  your  subscription  show  his  credentials  and  coupon  book.    Western  Union  registered  cable  address  is  "  Picknews,"  New  York. 

Copyright,  1919,  by  Motion  Picture  News,  Inc. 


4438 


Motion  Picture  N  e  w  s' 


Speaking  Editorially: 


It's  the  Same  Backbone 

{Continued  from  preceding  page) 
will  argue  against  this  broad  and  elemental  truth. 
Just  the  same  it  may  be  overlooked  in  the  feverish 
evolutions  of  the  business  and  particularly  in  these 
days  of  unrest  and  confusion. 

The  statement  is  the  acid  test  which  can  and 
should  be  applied  to  any  plan  of  merchandizing 
pictures. 

What  Mr.  Hodkinson  means,  we  assume,  is  that 
there  must  always  be  unrestricted  competition. 
There  must  always  be,  all  along  the  line — pro- 
ducer, distributor,  exhibitor — a  free  and  easy 
movement  whereby  the  best  possible  pictures  will 
be  at  once  inspired  and  permitted  to  reach  the 
largest  possible  number  of  screens. 

Such  a  system  must  be  maintained  simply  be- 
cause the  life  blood  of  this  business  comes  from 
the  public  pulse — and  comes  only  when  the 
public  is  pleased  to  pay  its  money,  which  in  turn 
will  only  continue  so  long  as  the  public  gets  the 
best  pictures  that  can  be  produced. 

Mr.  Hodkinson  has  built  a  business  upon  this 
selective  principle,  and  as  such  will  prove  a  grow- 
ing and  healthful  force  in  this  industry. 


Th  ere  *s  Work  to  Do 

WE  have  already  spoken  of  the  splendid  ful- 
fillment of  the  motion  picture's  mission 
in  the  World  War  and  of  its  new  and  still 
greater  duty  to  cure  the  after  war  disease  of  red 
anarchy. 

We  have  congratulated  ourselves  that  the  mo- 
tion picture  is  utterly  free  from  that  taint  of  rad- 
icalism, from  which  the  printed  word,  unfor- 
tunately, is  not  immune. 

And  we  are  positive  that  the  motion  picture 
wi'll  thus  and  utterly  continue  to  safeguard  the 
unusual  power  it  enjoys — that  not  one  creator  or 
distributor  or  exhibitor  of  motion  pictures  will 
ever  lend  his  slightest  consideration  to  the 
steadily  and  dastardly  propaganda  now  strug- 
gling to  reach  weak  and  ignorant  minds.  But  on 
the  contrary,  motion  pictures  will  keep  on  breath- 
ing the  spirit  of  clean  Americanism  and  preach- 
ing to  the  world's  millions,  every  day,  the  ideals 
of  good  homes,  good  government  and  good  living. 

There  is  more  to  do,  however.  We  of  this 
business  can  act  individually,  and  the  duty  is  as 
pressing  as  the  red  menace  is  threatening. 

The  Department  of  Justice,  finding  our  laws 
deplorably  inadequate  to  this  menace  new  to 
these  shores  has  prepared  a  bill  which  will  pro- 
vide at  last  an  effective  weapon  to  protect  Am- 
erica and  Americans.    It  is  known  as  the  Davey 


Sedition  Bill,  H.  R.  10650,  and  has  been  intro- 
duced in  the  House  by  Congressman  Martin  L. 
Davey  of  Ohio. 

The  bill  hits  the  nail  on  the  head.  It  defines 
sedition  and  fixes  a  penalty  for  its  expression  in 
any  form.  Congress,  in  the  new  session,  finds 
itself  swamped  with  important  measures  but 
surely  none  is  more  immediately  and  thorougWy 
needed  than  this  enactment.  Write  your  Con- 
gressman and  ask  that  this  bill  has  his  best  atten- 
tion. *      *  * 

Thank  You— One  and  All! 

NOW  that  the  printers'  strike  is  over  and  we 
are  back  once  more  on  regular  schedule, 
and  next  week  to  take  on  again  our  regu- 
lar size,  we  want  to  thank  our  readers  and  adver- 
tisers for  their  consideration  and  help. 

Our  thanks  should  go  first  perhaps  to  the  J.  B. 
Lyon  Press  of  Albany,  which  housed  us  during 
the  storm  here  in  New  York,  and  which  to  a  man 
gave  us  cordial  and  sincere  cooperation. 

It  was  decidedly  an  achievement  to  get  out, 
during  such  a  strike,  a  paper  as  fine  typograph- 
ically as  the  interim  NEWS  has  proved  itself 
to  be. 

Our  advertisers  recognized  fully  the  difficul- 
ties inevitable  to  the  printing  of  a  weekly  paper, 
one  hundred  and  fifty  miles  away  from  its  office 
and  were  courteous  and  liberal  to  a  degree. 

The  attitude  of  our  readers  can  be  summed  up 
in  a  single  expression  common  to  manv  of  the 
letters  we  have  received :  "  Bully  for  you.  You 
kept  going."  *      h=  * 

Let's  Hear  From  the  Others 

OUR  figures  of  $600,000,000  to  $750,000,000 
'  gross  annual  intake  for  the  picture  the- 
atres of  this  countrv  continue  to  be  ques- 
tioned by  exhibitors  who  find  that  they  are  pay- 
ing, not  ten  or  twelve — but  thirty  and  forty  per 
cent  of  the  gross  intake  for  film  rentals. 

We  don't  blame  them  for  expostulating.  But 
we  can  find  no  reason  to  change  these  figures. 

The  trouble  lies  with  those  other  exhibitors 
who  with  closed  towns  and  territories  are  getting 
the  best  of  it  and  pulling  the  average  film  rental 
down  so  low  that  it  seems  unbelievable  to  the 
average  exhibitor. 

They  are  getting  the  best,  not  only  of  the  pro- 
ducers and  distributors,  but  of  their  fellow  exhib- 
itors. 

We  would  like  to  hear  from  the  closed  towns 
and  sections  what  proportion  of  their  gross  re- 
ceipts they  are  paying  out  in  film  rentals. 

William  A.  Johnston 


December  20,  1919 


4439 


Dealing  In  Personalities 


^lilllllillllllllllllUIIIIIIIIIIIIIIIIIIIIIII 


WATCH  !— Look !— Listen !— and  Wait !  for  that  big 
Holiday  Number  of  Motion  Picture  News  nex^ 
week. 

Just  think,  that  big  large-size  page  once  more !  The 
"  right-size  "  page  ! 

Gosh,  if  you  only  get  one-tenth  the  pleasure  reading 
about  that  "  right-size  "  page  that  we  receive  from  starting 
to  work  on  it  again — then  we  are  all  happy. 

And  you  zvill  realize  it  next  week.  You'll  see  once  more 
the  all-around,  lively  qualities  that  you  have  come  to 
expect  in  Motion  PiCTrRE  Xf.ws.  And  with  our  organ- 
ization back  in  New  York — instead  of  one  hundred  and 
fifty  miles  away  at  the  printer's — you'll  see  those  qualities 
again,  week  in  and  week  out. 

*  *  * 

Getting  back  to  that  Holiday  edition,  however,  we  might  give 
you  one  tip  about  it — especially  if  you  are  an  advertiser.  There's 
one  ten  page  feature  in  this  iiunibcr  n'hich  will  alone  insure  its 
being  an  all-year-round  workman  for  you.  And  that  will  assure 
you  of  being  sorry  every  ii'cck  in  the  year  if  yott  let  this  issue  get 
by  without  your  ad.  It's  a  feature  that  ZL'ill  be  on  close  to  a  thous- 
and nezi'spapcr  desks,  that  will  be  saved  by  exhibitors,  and  that  will 
work  for  you  in  every  AVtc  York  office.  Take  our  tip.  Phone  the 
ad  department  and  get  some  of  the  details. 

*  *  * 

GOSH,  but  that  boy  Earl  Hammons  is  a  secretive 
one.   Here  he  slips  away  without  a  word  of  warn- 
ing and  then  to  our  desk  comes  this  announcement : 
■'  Mr.  and  Mrs.  Alexander  Ferris  Handy  have  the  honor 
of  announcing  the  marriage  of  their  daughter,  Violet 
Adelaide,  to  Earl  Wooldridge  Hammons,  on  Tuesday,  the 
second  of  December." 

It  just  took  our  breath  away  at  first.  Then  when  we 
got  it  back  we  found  that  we  thought  so  much  of  Earl 
Hammons  that  we  just  wanted  to  break  loose  with  every 
adjective  of  congratulation  in  the  dictionary. 

The  job  is  too  much  for  us.  If  Earl  Hammons  were 
just  an  ordinary  "  fillum  magnut  "  we  could  turn  some 
neatly  phrased  formal  word  of  "  Congratulations !  "  and 
get  away  with  it  in  dandy  fashion.  But  Earl  Hammons 
is  such  a  "  regular  feller  "  that  we  don't  know  just  how 
to  out  our  "  wish  you  the  best  of  luck,  old  top !  " 

*       *  * 

We  just  have  to  get  back  to  that'  Holiday  number,  somehow  or 
other.  While  speaking  of  that  one  big  feature  in  the  italic  para- 
graph above  zve  neglected  to  say  that 'this  feature  is  "but  one  of 
many."  But  the  biggest  of  all  to  us  is  the  "  right-size  "  page  once 
more.  Do  you  folks  realize  what  you  have  been  missing  during 
these  past  two  nwnths?  We'll  bet  you  don't.  Memory  is  short  in 
this  picture  game.  But  it  zvill  hit  you  with  a  bang  when  you  see 
that  "right-size"  big  book  again.    Mark  our  words! 

LEO  WHARTON  was  among  the  arrivals  of  the 
week  at  Mrs.  Astor's  gathering  place.  Leo  has 
been  dow-n  in  Texas  so  •  long  that  people  were 
beginning  to  wonder  if  he  had  forgotten  pictures  to  go 
after  oil. 

But  Leo  is  back — and  with  him  three  pictures.  These 
are  the  product  of  the  San  Antonio  Pictures  Corporation, 
starring  our  old  friend  of  "  The  Round-Up  " — Maclyn 
Arbuckle. 

The  "  other  member  "  of  the  Wharton  team  is  just  as 
enthusiastic  about  San  Antonio  as  both  Whartons — Leo 
and  Theo — have  always  been  about  Ithaca,  New  York. 


1^ 


"  San  Antonio  is  an  ideal  picture  country,"  says  Leo. 
"  Climate,  light,  everything  combine  to  make  a  producer 
happy.  The  scenery  is  entirely  new,  the  best  people  of 
the  country  co-operate  with  you,  and  you  are  lots  nearer 
'  the  center  of  things  '  than  you  imagine  when  you  first 
say,  '  San  Antonio.'  I'm  surprised  that  more  of  the  pro- 
ducing companies  haven't  recognized  the  advantages  of 
San  Antonio." 

*  *  * 

Just  a  second,  before  we  pass  on.  Start  thinking  about  that 
Holiday  \umbcr  of  Motion  Picture  News  now.  Copy  reservations 
must  be  made  early  if  you  zfant  to  assure  position — because  there 
zvill  be  forms  going  to  press  every  day  from  Monday  on.  And  we 
don't  zvant  you  to  say  that  we  didn't  give  you  zvarning  that  this 
number  would  have  "  honest-to-goodness"  all-year-round  value. 
Enuf  said.    We've  done  our  part. 

*  *  * 

JOHN  SIEFERT  and  Al  Kinsel  headed  a  delegation 
from  the  Miami  Valley  Exhibitors'  League  that 
visited  New  York  last  week  and  found  time  to  call 
at  the  News  office  and  say  "  Howdy !  "  The  Ohio  boys 
are  doing  a  little  "  gum-shoeing  "  to  get  the  "  inside  info  " 
on  a  number  of  things  that  are  happening  to  and  for 
exhibitors. 

They  also  brought  the  news  with  them  that  on  Decernber 
2nd  the  organized  exhibitors  of  Cincinnati — over  eight 
strong — had  joined  forces  with  the  Miami  Valley  body. 

Which  is  good  news  all  around.  Just  keep  your  eye  on 
this  Miami  Valley  bunch.  They  are  ready  to  show  the 
country  a  real,  worthwhile  organization  of  exhibitors 
covering  an  entire  exchange  territory. 

It  seems  a  late  day  to  try  and  tell  exhibitors  the  benefits 
of  organization,  but  we'll  wager  that  those  Cincinnati  boys 
won't  need  any  one  to  tell  them  after  they  have  been  with 
the  Miami  Valley  crowd  for  a  while.  Organization  was 
never  needed  as  much  by  the  exhibitor  as  it  is  at  the  pres- 
ent moment.  And  it  isn't  needed  half  as  much  now  as  it 
will  be  during  the  year  to  come. 

*  >(:  * 

As  we  close — don't  forget  that  Holiday  number  of  Motion  Pic- 
lure  Nezvs,  and  the  return  to  the  "right-size."  Next  week!  And 
then  zvafch  our  smoke! 

*  *  * 

Did  A  ou  catch  that  announcement  regarding  "  Grumpy  " 
on  page  4278  last  week?  This  stage  success  should  be  a 
knockout  when  screened  by  Robertson-Cole  as  a  special. 
It's  a  legitimate  production  that  deserves  screen  success. 


KAY  AND  BEE  BACK! 

AL  KESSEL  and  Charles  Bauman  are  coming  back 
into  the  producing  field  again! 
The  pioneers  of  Kaybee  fame— who  have  to 
their  credit  more  than  their  share  of  the  events 
that  make  film  history— are  to  produce  three  big  pro- 
ductions a  year. 

Charles  Bauman  explained  is  to  a  '  News  repre- 
sentative this  way:  "  We  used  to  make  FILM.  Now  we 
are  going  to  make  PRODUCTIONS." 

But  that  "  film "  recorded  the  discovery  of  Chaplin 
and  some  of  the  greatest  achievements  of  Mack  Sennett 
and  Thomas  H.  Ince! 


4440 


Motion  Picture  News 


"Stand  Fast,  Stay  Free" — Abrams 


United   Artists   Official  Embellishes 
Advertising  Statements,  Hitting 
at  Theatre  Monopoly  Sought 

ENLARGING  on  the  points  contained  in 
advertising  statements  issued  over  his 
signature  defending  the  open  market  for 
the  selling  of  productions  on  a  basis  of 
merit,  Hiram  Abrams  of  the  United  Artists 
Corporation  last  week  issued  the  following 
statement : 

"  I  don't  want  the  exhibitors  to  feed  the 
monster  that  will  surely  destroy  them 
eventually.  Let  me  tell  you  of  the  famous 
legend  of  when  the  world  was  very  young, 
an  ambitious  but  foolish  scientist  built  a 
giant  called  Frankenstein,  and  created  life 
within  him,  through  the  use  of  salt,  sugar, 
water  and  other  chemical  ingredients,  and 
that  when  this  miracle  was  performed 
Frankenstein  turned  upon  his  creator  and 
destroyed  him. 

"  There  are  many  exhibitors  today  who 
are  not  so  much  scientists,  but  just  as  fool- 
ish, creating  a  motion  picture  Franken- 
stein. 

"  They  arc  using  the  same  ingredients ; 
they  are  giving  tlie  salt,  the  sugar  of  their 
business,  and  the  Frankenstein  is  supplying 
the  water  in  the  form  of  stock.  And  some 
day  when  he  feels  he  is  strong  enough, 
Mr.  M.  P.  Frankenstein  will  turn  upon  his 
creators  and  destroy  them,  a  la  his  illus- 
trious predecessor. 

"  Don't  feed  the  monster  that  will  de- 
stroy you.  Don't  even  feed  him  a  little 
bit,  for  it  might  be  just  that  added  ounce 
of  strength  that  will  give  him  the  power 
to  crush  you.  He  is  the  business  vampire 
of  the  age;  he  can  give  you  nothing,  but 
he  will  take  everything  from  you. 

"  He  wants  your  theatre !  Are  you  going 
to  give  it  to  him?  Or  are  you  going  to  tell 
him  in  the  strongest  language  that  the  mails 


Christmas   Seal   Campaign  Brought 
Before  Public  by  Witty  News 
Reel  in  Biggest  Houses 

TOPICS  of  the  Day,"  selected  from 
the  press  of  the  world,  by  The 
Literary  Digest  and  screened  by  Timely 
Films  Incorporated,  well  exemplifies  the 
Power  of  the  Press  on  the  Screen.  This 
motion  picture  subject,  which  is  distributed 
by  Pathe,  has  a  potent  influence  upon  mil- 
lions of  movie  fans  throughout  the  Enghsh 
speaking  world.  It  is  a  publicity  factor 
the  extent  of  which  cannot  be  measured. 

Many  practical  demonstrations  may  be 
cited  to  show  the  good  influence  and  edu- 
cational value  of  "Topics  of  the  Day."  At 
the  present  time,  the  attention  of  over 
fifteen  million  people  is  being  drawn  daily 
to  the  Red  Cross  Christmas  Seal  Cam- 
paign for  1919,  by  a  special  topic  about 
this  worthy  work  which  heads  a  current 
program.  Amedee  J.  Van  Buren,  Presi- 
dent of  Timely  Films  Incorporated,  offered 
the  co-operation  of  his  organization  for 
the  seal  campaign  and  it  was  readily  ac- 
cepted by  James  R.  Crowell,  Publicity  Di- 
rector of  the  drive. 


will  carry,  that  you  are  going  to  remain  in 
business  uncontrolled,  uninfluenced  by  dic- 
tation, and  in  a  position  to  secure  the  great- 
est pictures  ever  made  from  independent 
stars  and  producers,  now  and  forever 
available  to  you  if  you  stand  your  ground, 
hold  the  fort,  and  refuse  to  surrender. 

"  If  I  can  only  make  the  exhibitor  under- 
stand that  his  selling  out  the  control  of  his 
theatre  is  simply  weaving  his  own  noose, 
then  I  will  have  accomplished  my  purpose. 
1  just  want  him  to  understand. 

"  You  certainly  know  that  in  the  time  of 
the  Spanish  Inquisition  it  was  considered 
an  exquisite  torment  to  force  a  victim  to 
fashion  the  tools  of  his  own  torture? 
Well,  I've  been  told  that  it's  not  a  pleasant 
thing  to  have  a  noose  placed  around  your 
neck,  ready  for  the  jerk  to  eternity.  It  is 
even  less  pleasant  to  be  compelled  to  weave 
that  noose  for  yourself. 

"  Yet  that  is  what  several  unthinking  ex- 
hibitors have  already  done,  by  surrendering 
the  control  of  their  theatres  to  conscience- 
less financial  cliques,  whose  only  interest  is 
their  own  aggrandizement,  regardless  of 
who  suffers  or  loses  by  it. 

"  My  advice  to  all  exhibitors  is,  don't 
weave  your  own  noose.  Don't  build  your 
own  gallows ;  don't  forge  your  own 
shackles;  don't  sell  your  birth-right  for  a 
mess  of  pottage,  for  you  will  find  that  even 
that  will  be  more  mess  than  pottage. 

"  You  will  do  all  of  these  things  by  giv- 
ing up  control  or  part  of  your  theatre. 
You  will  avoid  them  all  by  clinging  to  your 
rights,  your  ownership,  your  independence 
— and  in  the  end  you  will  find  that  you  can 
obtain  the  best  pictures  from  independent 
stars  and  producers,  making  more  money 
than  ever  before,  making  it  all  for  yourself, 
and  for  a  longer  time — besides  being  free, 
which  is  the  biggest  word  of  four  letters 
in  the  English  or  any  other  language." 


The  entertainment  value  of  "Topics  of 
the  Day,"  is  well  known.  This  film  has 
been  booked  and  is  billed  as  an  "act"  in 
all  the  Keith,  Orpheum,  Poll  and  affiliated 
vaudeville  circuits.  While  the  leading  pic- 
ture theatres  in  the  big  cities  of  the  coun- 
try are  showing  "Topics  of  the  Day"  with 
great  success,  the  smaller  picture  houses 
in  suburban  communities  have  also  been 
quick  to  realize  that  they  too  can  play 
this  subject  with  excellent  results. 

Newspaper  editors  and  paragraphers 
have  expressed  an  eager  desire  to  see  their 
brain-children  flashed  on  the  silver  sheet. 
Almost  every  mail  brings  to  the  office 
of  Timely  Films  Incorporated,  editorial 
offerings  from  the  best  paragraphers  of 
the  American  Press. 


Out  of  Briggs  Pictures 

John  William  Kellette  has  severed  his 
connection  with  Briggs  Pictures,  Inc.,  as 
director  of  Paramount-Briggs  comedies, 
which  position  he  held  since  May,  and  has 
returned  from  Jacksonville,  Fla..  and  is 
making  his  home  at  the  Elks  Club,  New 
York  City. 


MANAGERIAL  SHIFT 

M.  W.  Remond  Named  General 
Manager  of  Atlanta  Houses 

ACCORDING  to  announcement 
just  made  N.  W.  Remond  of 
Jacksonville,  Fla.,  has  been 
appointed  generjil  manager  of 
the  five  theatres  owned  in  Atlanta 
by  the  Lynch  Enterprises.  He  suc- 
ceeded Hugh  Cardoza,  who  repre- 
sented Jake  Wells  in  Atlanta  prior 
to  Mr.  Wells  selling  his  theatrical 
interests  in  this  city  to  Mr.  Lynch. 

The  theatres  under  Mr.  Re- 
mond's  management  are  the  Lyric, 
Forsyth,  Rialto,  Strand  and  Vaud- 
ette. 

Before  coming  to  Atlanta  he  was 
associated  with  theatre  management 
in  Jacksonville  for  seven  years. 


Theatre  Manager  Resigns 

Bernard  Depkin,  Jr.,  manager  of  the 
Parkway  theatre  in  Baltimore  since  that 
theatre  was  erected  about  five  years  ago 
has  resigned.  He  has  been  succeeded  by 
Louis  A.  DeHoff,  managing  director  of  the 
New  and  Garden  Theatres.  Mr.  DeHoff 
will  direct  the  destinies  of  the  Parkway 
along  wtih  his  work  of  managing  the  other 
two  theatres. 

Mr.  Depkin  is  one  of  the  best  known 
moving  picture  men  in  Baltimore  and  dur- 
ing the  time  that  he  has  had  charge  of  the 
Parkway,  has  brought  that  theatre  to  the 
forefront  as  one  of  the  leading  photoplay 
houses  of  the  city.  Mr.  Depkin  is  not 
yet  ready  to  announce  his  future  plans. 

The  former  manager's  resignation  is  the 
result  of  the  purchase  of  the  Parkway 
Theatre  by  the  Century  Company  of 
which  C.  E.  Whitehurst  is  president.  The 
purchase  was  made  about  a  month  ago. 


Peter  Milne  with  Wid's 

Peter  Milne,  for  the  last  six  months  in 
the  Famous  Players-Lasky  publicity  depart- 
ment, where  he  had  charge  of  exhibitors 
exploitation  publicity,  has  resigned  to  ac- 
cept an  editorial  position  on  Wid's.  Previ- 
ous to  his  connection  with  Famous  Players 
Mr.  Milne  was  for  five  years  chief  reviewer 
on  Motion  Picture  News. 

News  Item :  Mr.  Milne  states  that  his 
resignation  has  nothing  to  do  with  the 
previous  departure  of  Walter  Greene.  He 
announces  that  he  is  not  dickering  with 
Messrs.  Thomas  H.  Ince,  Mack  Sennett, 
Allan  Dwan,  etc.,  in  the  formation  of  their 
new  distributing  corporation. 


New      Buffalo  Theatre 
Named  "  Capitol  " 

George  Hall  and  George  Haney,  pro- 
prietors of  the  Maxine  theatre  in  Seneca 
street,  Buffalo,  are  building  a  mammoth 
neighborhood  house  in  South  Buffalo.  Up 
until  a  few  days  ago  the  name  of  the 
theatre  was  to  have  been  the  "Piccadilly." 

The  fact  that  the  house  was  in  an  Irish 
section  proved  a  stumbling  block,  and  now 
it  is  said  the  theatre  will  be  named  The 
Capitol. 


^'Topics  of  Day"  Aids  Red  Cross 


December  20,  1910 


4441 


Boise  Proves  Worth  of  Sunday  Shows 


Idaho  City  After  Three  Years  of  Sabbath  Opening  Has  Squelched 
Even  Opposition  of  Clergy;  Prominent  Men  Declare 
Opening  Is  Boon  to  the  City 

THREE  years  ago  Boise,  Idaho,  a  city  of  30,000  people,  was  wrapped  up 
in  the  second  most  bitter  fight  in  its  history — a  fight  to  determine 
whether  or  not  the  motion  picture  houses  should  open  their  places  on 
Simday.  The  other  figlit  was  on  the  wet  and  dry  question.  In  the  first  fight, 
Boise  was  made  a  dry  city,  in  the  second  its  motion  picture  shows  were  made 
available  to  those  who  desired  quiet  high  class  recreation  on  the  day  of  rest. 

Boise  has  now  had  three  years  of  Sunday  picture  shows.  The  criticism 
has  melted  away,  even  some  of  those  who  most  bitterly  opposed  the  open- 
ing of  the  shows  on  Sunday,  now  declare  that  if  the  managers  continue  to 
ahow  the  same  high  class  pictures  as  in  the  past,  there  will  be  no  opposition. 


Criticism  Smothered 

Following  the  opening  of  the  picture 
shows  in  March,  1916,  a  great  amount  of 
crticism  was  directed  against  that  form  of 
amusement,  sermons  were  preached  against 
it.  Today  not  a  voice  of  criticism  or 
censure  is  heard.  The  shows  operate  from 
2  p.  m.,  until  11  p.  m.,  every  Sunday.  The 
consensus  of  opinion  of  officers  of  the 
law  is  that  the  shows  have  brought  about 
a  more  orderly  Sabbath.  The  police  re- 
cords show  fewer  arrests  on  Sunday  since 
the  shows  opened  and  the  hundreds  of 
sons  of  toil  who  on  Saturday  night  do 
their  trading  are  now  able  to  enjoy  the 
movies  on  Sunday,  thus  doing  away  with 
being  up  late  Saturday  night  and  therefore 
able  to  return  to  work  Monday  fresh  and 
in  good  condition. 

The  opening  of  the  picture  shows  Sun- 
day was  secured  through  the  passage  of  a 
law  by  the  eleventh  session  of  the  state 
legislature,  providing,  that  in  any  city  or 
village,  where  the  qualified  electors  equal 
in  number  to  a  majority  of  the  votes  cast 
at  the  last  general  election  shall  petition 
the  council  or  board  of  trustees  to  permit 
theatres  or  moving  picture  show  houses 
to  keep  open  on  Sunday,  the  council  or 
board  of  trustees  may  pass  an  ordinance 
permitting  Sunday  opening  during  such 
hours  and  subject  to  such  regulations  as 
may  be  prescribed. 

It  was  five  years  after  the  passage  of 
this  law  before  any  attempt  was  made  in 
Boise  to  open  the  picture  houses  Sunday. 

Charles  F.  Reddoch,  the  attorney  who 
handled  the  case  for  the  motion  picture 
show  people  in  the  courts,  has  been  ele- 
vated to  the  judgeship  of  the  district  court 
and  was  elected  by  a  large  majority.  Con- 
cerning Sunday  picture  shows,  he  says : 

"I  favor  motion  picture  shows  on  Sun- 
day because  they  furnish  an  enlightening, 
educational  and  harmless  form  of  amuse- 
ment which  supplants  evil.  As  city  attor- 
ney of  Boise  I  was  surprised  at  the  num- 
ber of  cases  of  drunkenness  and  other 
misdemeanor  cases  which  came  up  Monday 
morning.  They  were  persistent  in  spite 
of  the  territory  being  dry.  Following  the 
opening  of  the  picture  shows,  the  men 
were  furnished  a  place  to  go  and  be  en- 
tertained and  gradually,  I  know  from  in- 
vestigation, that  fewer  cases  came  into 
police  court.  I  feel  certain  such  shows 
tend  for  a  more  orderly  Sabbath  and  de- 
tract but  little  from  the  church  services. 


TWO  INCORPORATIONS 

Community  Productions  Has  Big 
Capital  Stock 

CERTIFICATES  of  incorpora- 
tion of  two  motion  picture 
companies  have  been  filed  with 
the  County  Clerk  of  Westches- 
ter county,  within  the  past  week. 
The  Stella  Mayhew  Productions  and 
the  Community  Productions  are  the 
corporations. 

The  Stella  Mayhew  Productions 
has  a  capital  stock  of  $50,000  and  the 
directors  are  Stella  Mayhew  Taylor, 
William  B.  Taylor  and  Jacob  S. 
Ruskin,  all  of  New  Rochelle. 

The  Community  Productions  is 
much  larger,  having  a  capital  stock 
of  $250,000.  It  will  make  Hastings- 
on-Hudson,  a  small  village  just 
north  of  here,  its  headquarters.  The 
subscribers  to  the  certificate  of  Com- 
munity Productions  were  all  wom- 
en— Christine  A.  Bowles,  Mary  W. 
Pry,  and  Elizabeth  Miller,  while  the 
directors  are  Warren  D.  and  Wil- 
liam H.  Foster,  Ernest  H.  Smith, 
and  Forrest  Izard.  All  the  parties 
gave  their  addresses  as  46  West 
24th  Street,  New  York  City. 


It  was  because  I  firmly  believed  it  was 
for  the  betterment  of  the  city  that  I  put 
my  heart  in  the  strenuous  fight  to  secure 
the  opening  of  the  theatres  for  Sunday 
shows  and  after  several  years  of  their 
operation  I  have  no  cause  to  regret  it." 

R.  H.  Park,  president  of  the  State  Fed- 
eration of  Labor  and  prominent  in  Labor 
circles  throughout  Idaho,  says :  "I  favor 
Sunday  picture  shows  as  it  affords  an  op- 
portunity for  the  laboring  man  to  find 
relaxation  and  entertainment.  Six  days  of 
the  week  he  is  on  the  job.  In  these  times 
of  a  scarcity  of  labor,  he  is  called  upon 
to  exert  himself  to  the  utmost,  therefore 
it  is  necessary  for  him  to  retire  early  to 
be  in  sharp  for  the  next  day.  Sunday  is 
the  one  day  on  which  he  can  enjoy  the 
motion  picture  show  with  his  family  with- 
out the  sacrifice  of  being  out  late,  and  it  is 
a  form  of  amusement  which  he  can  afford. 
I  find  where  picture  shows  operate  on 
Sunday,  a  more  contented  class  of  laborers. 
I  would  urge  the  theatre  managers  to  put 
on  a  high  class  of  shows,  those  which  are 
educational  and  elevating  as  well  as  enter- 


taining as  I  find  the  laboring  men  who 
patronize  the  shows  wish  to  be  enlightened 
as  well  as  entertained. 

"I  favor  the  Sunday  motion  picture 
show  for  its  educational  advantages  alone, 
if  I  could  give  no  other  reason,"  stated 
Frank  J.  Clayton,  president  of  the  State 
Industrial  Accident  Commission  and  a 
prominent  Labor  Union  man.  "I  can  see 
no  more  harm  in  attending  a  motion  pic- 
ture show  than  going  to  a  baseball  game, 
fishing  or  automobile  riding.  The  picture 
show  is  within  the  means  of  those  who 
are  not  able  to  afford  automobiles,  make 
long  trips  fishing  and  care  not  for  the  ex- 
citement and  noise  of  baseball.  I  find  the 
current  events  given  at  most  shows  educa- 
tional, the  pictures  high  class  and  the  en- 
tertainment of  a  form  to  which  I  can  see 
no  valid  objection." 

These  are  but  a  few  expressions  from 
prominent  men.  The  Sunday  picture  show 
has  proven  a  success  and  a  community 
benefit  at  Boise. 


Goldwyn  Salesman  Named 
as  Ass't.  Manager 

L.  H.  Guhl,  for  the  past  year  Goldwyn's 
star  salesman  in  Wisconsin,  comes  into 
his  own  by  his  appointment  as  Assistant 
Manager  of  the  Chicago  office. 

Mr.  Guhl,  previous  to  his  connections, 
with  Goldwyn  was  an  exhibitor  and  oper- 
ated a  circuit  of  theatres  throughout  Iowa 
and  Wisconsin.  Upon  his  connection  with 
Goldwyn,  he  was  assigned  to  the  Wiscon- 
sin territory  and  due  largely  to  his  efforts 
in  this  territory  has  increased  the  number 
of  Goldwyn  exhibitors. 

His  appointment  as  Assistant  Manager 
at  the  Chicago  office,  comes  as  a  reward 
for  his  conscientious  and  loyal  work  after 
he  had  turned  down  various  offers  from 
other  concerns  and  remained  loyal  to 
Goldwyn. 

Mr.  Guhl  is  well  known  throughout  this 
territory  by  exhibitors  and  cxchangemen 
and  his  many  friends  will  be  glad  to  hear 
of  his  new  appointment. 


Referendum  Urged  in  N.  J. 
on  Sunday  Showings 

An  action  which  motion  picture  men 
look  upon  as  highly  encouraging  in  the 
campaign  for  Sunday  shows  in  New  Jersey 
was  taken  when  the  Jersey  City  Chamber 
of  Commerce  put  itself  on  record  as  favor- 
ing legislation  to  provide  for  a  referendum 
to  allow  Jersey  City  citizens  to  determine 
for  themselves  whether  Sunday  movies 
shall  be  permitted  in  the  city.  The  action 
of  the  Board  of  Directors  of  the  Chamber 
of  Commerce,  under  the  Chairmanship  of 
Willard  C.  Stanton,  was  unanimous. 

The  Directors  it  is  said  took  into  con- 
sideration the  trend  of  popular  feeling  as 
exhibited  in  the  recent  state  elections,  with 
regard  to  Sunday  amusements,  when  both 
major  political  parties  adopted  Sunday  mo- 
tion picture  planks  in  their  party  platforms. 


4442 


Film  Board  of  Trade  Celebrates 


Minneapolis  Body  But  One  Year  Old 
is    ioo%    Efficient ;    Much  Ac- 
complished Since  Formation 

CHANGING  its  regular  meeting  day 
from  Monday  to  Wednesday  night  for 
one  occasion  so  that  it  might  celebrate  on 
exactly  the  same  date  that  its  initial  ses- 
sion was  held  the  Minneapolis  Film  Board 
of  Trade  brought  its  first  year  to  a  closr 
Wednesday,  December  3,  with  an  election 
of  officers  and  a  review  of  the  organiza- 
tion's activities  for  twelve  months  past. 

On  December  3,  1918,  the  Film  Board  of 
Trade  began  activity  in  the  Northwest.  In- 
asmuch as  a  Screen  Club,  an  F.I.L.M. 
Club  and  several  exhibitors'  organizations 
had  failed  to  develop  into  permanent  or- 
ganizations local  wiseacres  held  out  little 
hope  for  the  long  life  of  the  Board,  at  its 
inception.  A.  H.  Fischer,  manager  of  the 
Minneapolis  Metro  exchange,  has  been  giv- 
en the  honor  of  presiding  over  Board  meet- 
ings for  the  ensuing  year.  As  the  former 
vice-president  and  chairman  of  the  trans- 
portation committee  Mr.  Fischer  proved 
such  a  capable  executive  that  his  selection 
for  president  was  by  acclamation.  E.  S. 
Holmes,  Vitagraph  manager,  was  chosen 
vice-president,  Charles  W.  Stombaugh, 
Pathe  manager,  secretary  and  Phil  J.  Reis- 
man,  Hodkinson  manager,  treasurer. 

Robert  Cotton,  manager  of  the  Republic 
exchange,  was  selected  to  act  as  the  fifth 
member  of  the  executive  board.   J.  F.  Cub- 


berly.  First  National  manager,  was  chosen 
chairman  of  the  legislative  committee  at 
the  annual  election.  Other  members  of 
this  committee  are:  E.  S.  Holmes,  Vita- 
graph;  L.  E.  Davis,  Goldwyn;  J.  E.  Hicks, 
Paramount;  J.  E.  Kemp,  Westcott  ex- 
change. B.  N.  Judell,  who  operates  his 
own  exchange,  was  selected  chairman  of 
the  transportation  committee.  B.  Fried- 
man, Friedman  Film  Corp.,  former  treas- 
urer, and  W.  Lestico,  Triangle,  former  sec- 
retary, are  other  members  of  the  transpor- 
tation committee.  Mr.  Judell,  Max  Weis- 
feldt.  Fox;  Newton  Davis,  Universal; 
Harry  Hollander,  Realart  and  Carl  Michael, 
Klcine  comprise  the  grievance  committee. 
Phil  Reisman,  R.  Cotton,  and  Carl  Michael 
make  up  the  publicity  committee.  L.  E. 
Davis,  B.  N.  Judell  and  E.  S.  Holmes  were 
appointed  as  a  committee  to  arrange  for  a 
get-together  banquet  for  local  film  sales- 
men, to  be  given  Friday,  Dec.  26.  The 
purpose  of  this  banquet  will  be  to  get  all 
salesmen  and  managers  together  for  the 
purpose  of  closer  harmony  and  to  explain 
the  future  plans  of  the  board. 

Harry  Rathner,  Select  exchange,  retiring 
president  in  a  brief  speech  prior  to  the  bal- 
loting reviewed  the  first  year's  work  of  the 
Board  of  Trade  and  stated  that  reports 
show  the  organization  to  have  saved  ex- 
changes and  exhibitors  many  thousands  of 
dollars,  to  have  eliminated  many  complaints 
and  to  have  created  a  better  feeling  between 
all  branches  of  the  industry. 


Picking  Industrials  to  be  Shown 


Sydney  Cohen  and  Committee  Will 
Pass  on  All  Such  Films  Before 
M.  P.  T.  O.  of  A.  Members 
Run  Them 

WITH  the  growing  strength  of  the  Mo- 
tion Picture  Theatre  Owners  of 
America  as  an  association  for  the  protec- 
tion of  the  American  screen  and  the  rights 
of  motion  picture  exhibitors  throughout 
the  country,  the  committee  on  organiza- 
tion under  the  leadership  of  Sydney  S. 
Cohen,  chairman,  is  completing  the  final 
details  relative  to  the  type  of  pictures 
■which  will  be  furnished. 

The  committee  is  determined  that  every 
motion  picture  which  borders  on  the  "  in- 
dustrial "  or  which  contains  advertising 
propaganda  of  any  sort  will  not  be  ac- 
cepted for  projection  by  any  member  until 
it  has  been  given  the  approval  of  the  repre- 
sentative committee.  Even  then,  it  is  a 
part  of  the  agreement  made  by  every  or- 
ganization of  theatre  owners  which  has 
joined  forces  with  the  major  organization, 
that  it  shall  receive  recompense  for  the 
projection  of  the  film. 

Under  the  plan  as  announced  by  Mr. 
Cohen  and  which  he  details  further  in  the 
present  announcement,  the  Motion  Pic- 
ture Theatre  Owners  of  America  will  dis- 
tribute pictures  on  a  strictly  co-operative 
basis.  Every  exhibitor  who  heretofore  has 
booked  "  industrial "  and  advertising  pic- 
tures blind,  and  who,  after  th€y  were  pro- 
jected, received  nothing  for  the  service  of 
his  screen. 

Pictures  distributed  by  the  parent  asso- 


Motion  Picture  New. 


THIS  AND  THAT 


"Why  Censure  Movies?"  was  the  sub- 
ject of  an  address  given  before  a  Y.  M.  C. 
A.  audience  at  Winnipeg,  Manitoba,  by  Mr. 
C.  Robson,  chief  censor  for  the  Province 
of  Saskatchewan.  He  dealt  with  moving 
picture  matters  in  general  and  defended 
the- censorship  of  films. 


San  Antonio  Amusement  Company,  San 
Antonio,  Texas,  is  among  recent  incorpora- 
tions noted.  Capital  stock  $125,000.  In- 
corporators:  E.  H.  Hulsey,  Allen  T.  Mor- 
rison and  Y.  F.  Freeman. 


ciation,  according  to  Mr.  Cohen,  will  be 
selected  under  the  experienced  and  trained 
eyes  of  the  best  known  directors,  and  with 
casts  which  will  read  like  those  in  films 
projected  in  the  largest  Broadway  theatres. 
Such  care  as  this,  declares  Mr.  Cohen,  will 
provide  motion  pictures  which  will  not 
prove  offensive  to  the  most  critical  patron- 
Leaders  in  the  movement,  however,  wish 
to  impress  exhibitors  and  others  interested 
that  the  activities  of  the  organization  will 
not  be  confined  to  the  distribution  of  pic- 
ures  which  are  merely  for  industrial  and 
advertising  purposes.  It  is  planned  to  dis- 
tribute also  a  series  of  beautiful  scenic 
productions,  which  will  rank  as  high  if 
not  higher,  than  any  that  are  now  on  the 
market. 

Mr.  Cohen  declared  that  the  educational 
angle  in  the  industry  would  be  made  an 
object  of  deep  study  by  the  committee,  and 
that  an  executive  would  be  engaged  for 
this  type  of  distribution  whose  technical 
and  scientific  education  was  unquestioned. 


A  new  theatre  tax  schedule,  differing 
principally  in  a  new  classification  of  legiti- 
mate theatres,  was  adopted  by  the  county 
court  at  Independence,  Me.  It  became  ef- 
fective at  once  and  supersedes  the  schedule 
adopted  Sept.  11.  The  old  schedule  in- 
cluded besides  circuses,  tractor  and  motor 
car  exhibitions,  horse  and  stock  shows,  and 
effected  directly  the  American  Royal  and 
other  big  Kansas  City  exhibitions.  The 
new  schedule  doesn't  include  exhibitors  of 
that  class  and  variety. 


A  reduction  from  $75  to  $62.50  a  month 
was  made  in  the  tax  of  theatres  charging 
not  more  than  $1.50  admittance. 


Harris  P.  Wolfberg,  manager  of  Famous 
Players-Lasky  Corporation's  Cincinnati  ex- 
change, was  elected  President  of  the  Film 
Board  of  Trade  of  the  Cincinnati  Cham- 
ber of  Commerce  at  its  last  meeting. 


Charles  Gramlich,  General  Manager  and 
Director  of  the  Joy  Motion  Picture  Co., 
with  headquarters  in  Miami,  Florida,  was 
a  visitor  in  New  York  last  week. 


Frank  Zambrino  has  bought  "  Lightning 
Bryce  "  to  handle  out  of  Chicago. 


Enters  Picture  Field 

M.  J.  Connolly  of  the  International  Film 
Service  and  for  many  years  assistant  to 
"  Zit."  in  the  Dramatic  Department  of  the 
New  York  Evening  Journal,  has  resigned 
from  the  Hearst  organization  to  embark  in 
the  motion  picture  and  dramatic  agency 
field.  He  has  entered  into  partnership  with 
Henry  Sanger  who  has,  for  a  long  time, 
successfully  conducted  an  agency  of  this 
nature  from  his  offices  in  the  Fitzgerald 
building. 


Foster  Olsoyd,  manager  of  the  Strand 
theatre.  New  Orleans,  is  looking  over 
New  York's  picture  palaces  while  here  on 
a  short  visit.   

Carl  Laemmle,  who  was  a  recent  visitor 
at  the  Universal  Cincinnati  exchange, 
states  that  his  company  is  considering  the 
production  of  five-reel  serials  in  place  of 
the  usual  two-reel  serials.  "This  plan 
would  have  several  advantages,"  stated  Mr. 
Laemmle.  "  In  the  first  place,  it  would 
take  the  serial  out  of  the  '  fill-in '  class  and 
make  it  a  feature,  for  a  real  plot  can  be  un- 
folded in  five  reels,  which  is  impossible  in 
two  reels.  In  addition,  the  reduction  in 
the  number  of  showings  from  18  to  pos- 
sibly seven  would  increase  the  interest  in 
serials.   

Probably  one  of  the  most  touching  cere- 
monies ever  held  in  honor  of  a  departed 
actor  soldier  was  enacted  last  Sunday  on 
the  steps  of  the  Soldiers'  and  Sailors'  Monu- 
ment when  Mrs.  Sidney  Drew  formally 
presented  the  cross  placed  over  the  grave 
of  her  step-son,  S.  Rankin  Drew,  to  the 
Sidney  Rankin  Drew  Post  of  the  Ameri- 
can Legion. 


December  20,  1919 


4443 


Closing  Danger  Fades  as  Strike  Ends 


Miners  Return  to  Work  and  Theatre  Men  Breathe  More  Easily; 
Industry  Weathered  Period  Well;  Restrictions  to  Remain 
in  Force  Until  Normal  Production  Is  Assured 

SETTLEMENT  of  the  coal  strike  and  the  consequent  expectation  that  the 
coal  restrictions  will  shortly  be  removed  as  production  conies  back  to 
normal  has  brought  relief  to  motion  picture  men  in  many  sections. 
Though  the  industry  weathered  the  crisis  period  in  fine  shape,  the  abnormal 
conditions  that  would  have  ensued  from  a  continued  shut  down  of  the  mines 
and  a  gradual  tightening  of  fuel  and  lighting  restrictions  was  a  cause  of  worry 
on  tlie  part  of  many. 

Prohibition  of  display  lighting  and  electric  signs  was  about  the  most  severe 
handicap  imposed  on  theatre  owners,  with  the  exception  of  a  few  scattered 
centers,  notably  Omaha,  Neb.,  and  Kansas  City,  where  the  houses  were  com- 
pelled to  shut  down.  These  lighting  restrictions  will  continue  in  force  for 
several  weeks,  it  is  expected,  until  mine  production  resumes  in  full  volume. 
Director  General  of  Railroads  W.  G.  Hines,  in  announcing  the  continuation 
in  force  of  coal  bans,  issued  the  following  statement: 
ReguUitions  in  Force 


"  A  period  of  time  will  be  required  for 
the  complete  relocation  of  railroad  stock 
and  meantime  it  is  not  to  be  anticipated 
that  all  mines  can  be  supplied  with  cars  to 
the  full  normal  extent. 

"  The  Railroad  Administration  will  con- 
tinue to  distribute  coal  to  protect  those  re- 
gions whose  supply  has  been  inadequate 
until  they  can  be  supplied  from  their  nor- 
mal sources. 

"Just  as  soon  as  practicable  regulations 
in  connection  with  the  use  of  bituminous 
coal  for  power,  light  and  heat  will  be  re- 
scinded or  modified,  and  the  same  is  true  of 
the  supplj'ing  of  coal  to  necessary  indus- 
tries." 

Consensus  of  opinion  is  that  the  restric- 
tions will  not  be  lifted  for  about  two  weeks. 
In  the  meantime  the  celebrated  White  Way 
of  New  York  will  continue  dark,  theatre 
lights  and  signs  having  been  voluntarily 
dimmed  even  before  orders  from  Fuel  Ad- 
ministrator Garfield.  The  same  conditions 
will  obtain  in  Chicago,  Denver  and  other 
large  cities. 

All  told,  comparatively  few  picture 
houses  throughout  the  country  were  forced 
to  close  owing  to  the  fuel  trouble.  In  many 
cities,  notably  Denver,  the  hours  of  open- 
ing were  cut.  In  the  Colorado  city  the  pic- 
ture houses  were  permitted  to  run  eight 
hours  every  day,  opening  at  2:30  and  clos- 
ing at  10:30  p.  m.  On  Wednesdays,  Thurs- 
days and  Fridays  they  were  not  to  open 
until  6  p.  m.  It  is  probable  such  restric- 
tions will  be  lifted  at  an  early  date. 

Reports  coming  from  all  parts  of  Il- 
linois, Wisconsin  and  northern  Indiana  in- 
dicate that  but  few  movie  houses  in  the 
district  outside  of  Chicago  were  forced  to 
close.  Exhibitors  during  the  first  two  or 
three  days  of  the  crisis  were  timid  about 
making  bookings,  but  quickly  regained  the 
spirit  of  optimism  which  is  characteristic  of 
the  moving  picture  industry,  and  got  back 
in  the  market,  so  that  the  exchanges  have 
not  suffered  the  slump  in  business  which 
many  feared  was  imminent. 

Exchanges  promptly  met  the  problem  of 
decreased  train  service  by  shipping  out  films 
a  day  earlier  than  customary  and  prompt 
delivery  service  has  been  maintained  de- 
spite the  handicaps. 

Omaha  theatre  managers  when  forced  to 


REACHING  OUT! 

Seattle  Combine  Has  Big  Plans; 
To  Acquire  27  Houses 

JENSEN  and  Von  Herberg  of 
the  Greater  Theatres  Com- 
pany, Seattle,  Wash.,  last  week 
announced  they  would  build  a 
$1,500,000  house  in  Seattle,  a  $600,- 
000  one  in  Great  Falls,  Montana, 
and  in  addition  will  buy  or  build 
twenty-five  other  houses  on  the  Pa- 
cific Coast. 

The  Seattle  house  is  planned  to  be 
the  finest  in  the  country.  It  will 
have  among  other  features  a  $100,- 
000  pipe  organ  and  a  large  ball  room 
with  orchestra.  Escalators  will  care 
for  the  crowds.  The  house  will  be 
opened  within  ten  months. 

close,  lost  considerable  money  that  had 
been  invested  in  advance  advertising  of  pic- 
tures they  had  booked.  They  assured  the 
public,  however,  that  as  soon  as  the  ban 
was  lifted  they  would  be  given  an  oppor- 
tunity of  seeing  the  big  features  listed. 

After  having  been  closed  for  several 
days,  Kansas  City  houses  opened  on  Dec.  7 
for  a  ten-hour  period.  The  depleted  coal 
supply,  however,  made  it  uncertain  whether 
such  a  schedule  could  be  maintained. 

Cleveland  houses  and  theatres  throughout 
Ohio  were  unaffected. 


Ascher    Enterprises,  Ten 
Years  Old,  Are  Still 
*  Growing 

Nathan  Ascher,  president  of  Ascher 
Bros.  Theatrical  Enterprises  of  Chicago, 
and  recently  elected  one  of  the  vice-presi- 
dents and  a  member  of  the  board  of  di- 
rectors of  National  Picture  Theatres,  Inc., 
the  new  cooperative  company  organized  and 
incorporated  by  Lewis  J.  Selznick,  last 
week  celebrated  his  tenth  anniversary  of 
the  foundation  of  his  theatrical  interests  in 
the  Windy  City. 

Nathan  Ascher  is  regarded  today  as  one 
of  the  most  successful  exhibitors  in  the 
country.  He  has  been  active  in  progres- 
sive legislation  for  the  exhibitor  ever  since 
his  entrance  into  the  motion-picture  busi- 
ness 10  years  ago.  He  also  was  one  of 
the  principal  organizers  of  the  Exhibitor's 
'League  of  America. 

As  a  vice-president  and  director  of  Na- 
tional Picture  Theatres,  Inc.,  the  tremend- 
ous financial  resources  of  Ascher  Bros. 
Theatrical  Enterprises  are  solidly  behind 
the  new  organization  formed  by  Mr.  Selz- 
nick. He  will  be  active  in  the  manage- 
ment of  the  organization's  business  af- 
fairs, and  the  broad  and  practical  exper- 
ience enjoyed  by  Mr.  Ascher  will  be  of 
great  value  in  the  development  of  the  com- 
pany's interests. 


Overcrowding  Costs  Cana- 
dians a  Fine 

The  police  swooped  down  upon  the  vari- 
ous theatres  of  Ottawa,  Ontario,  on  Dec.  1 
to  collect  the  names  of  exhibitors  in  whose 
houses  the  crowd  was  found  standing  in 
the  lobbies  or  at  the  rear  of  the  ground 
floor.  Four  managers,  J.  T.  Moxley  of  the 
Regent,  King  Snell  of  the  Dominion,  Val 
Bureau  of  the  Francais,  and  Harold  Vance 
of  the  Casino,  were  later  convicted  and 
fined  $20  and  costs  each  for  alleged  over- 
crowding. The  defence  of  the  accused  was 
that  there  were  seats  for  the  people  who 
were  standing,  but  they  preferred  to  stand. 
The  exhibitors  denied  that  the  aisles  had 
been  blocked. 


A  VACILLATING  CENSOR  BOARD 

iHE  Ten  of  Diamonds,"  a  Triangle  production  featuring  Dorothy 
Dalton  and  supervised  by  Thos.  H.  Ince,  was  taken  from  the  Band 
Box  theatre,  a  first  run  house  in  the  loop  district  of  Chicago,  by  the 
police,  acting  under  orders  from  the  board  of  censors.  This  action 
was  taken  despite  the  fact  that  the  board  had  previously  reviewed  the  pic- 
ture, ordered  several  changes  and  had  issued  a  permit  after  these  changes 
had  been  made  by  the  Triangle  Exchange. 

Immediatly  the  Triangle  officials  became  busy.  The  manager  of  the 
exchange  took  the  seized  print  to  the  board  of  censors  and  insisted  that  it 
again  review  the  print.  This  it  finally  did  and  after  a  lengthy  debate 
ordered  further  re-editing  of  the  feature.  The  manager  of  the  Triangle 
Exchange  further  insisted  that  the  chief  censor  and  his  operator  remain  in 
their  office  until  the  required  changes  had  been  made  so  that  an  immediate 
decision  could  be  obtained. 

The  exchange  meuiager  and  his  two  assistants  then  began  the  re-editing 
of  the  Triangle  production  and  the  scenes  were  so  arranged  that  very  few 
cuts  were  necessary.   The  next  day  the  picture  r£ui. 


4444 

Beck  in  Fight  for  Open  Market 


Declares  His  Plans  for  Gibraltar  Pic- 
tures Are  Aimed  to  Financial 
Interests  Who  Seek  Control 

WITH  a  guarantee  of  twenty-six  feat- 
ure productions  a  year,  Arthur  F. 
Beck,  executive  of  Gibraltar  Pictures,  has 
stepped  into  the  field  on  the  issue  of  the 
open  market. 

Mr.  Beck  declares  that  his  investment  is 
based  on  the  opening  of  the  market  in  the 
face  of  big  financial  interests  which  are 
entering  the  motion  picture  field,  and  in 
an  interview  he  said : 

"  Every  theatre  owner  in  the  country  is 
facing  now  a  crisis  in  the  development  of 
his  business.  Five  years  ago  one  of  the 
financial  giants  of  Wall  Street  said  that  it 
would  take  a  few  years  before  big  capital 
would  enter  the  film  field,  because  he  could 
not  at  that  time  tell  what  he  was  buying 
into. 

"  Big  business  prefers  to  leave  the 
pioneering  to  others,  stepping  in  later  when 
values  are  established  and  can  be  computed 
to  a  certainty. 

"  To-day  theatre  investments  and  film 
productions  represent  an  almost  completely 
standardized  value.  To-day  seems,  there- 
fore, to  be  Der  Tag  for  the  money  powers 
which  have  been  biding  their  time  to  strike. 

"  Fortunately  the  business  of  pictures  de- 
pends upon  the  art  of  picture  making.  No 
monopoly  can  hope  to  withhold  from  the 
theatre  owner  the  meritorious  product  of 
those  who  dare  to  enter  the  producing 
field. 

"  With  the  situation  as  it  now  stands  the 
life  of  the  industry  is  at  stake — if  competi- 


New  Jersey  Exchange  Gives  Luncheon 
to  Fifty  Representative  Men  of 
the  Industry 

ABOUT  fifty  New  Jersey  exhibitors, 
local  exchange  men  and  other  iden- 
tified with  the  film  industry  met  at  the 
Hotel  Astor,  Friday  afternoon,  Dec.  5th, 
there  to  be  guests  of  Herman  F.  Jans  of 
the  New  Jersey  Metro  Film  Exchange  at 
a  luncheon  which  later  terminated  in  a 
semi-perfected  organization  which  is  to  at- 
tempt to  further  the  exhibitors'  interests  in 
securing  the  passage  of  a  Sunday  opening 
bill  which  it  is  planned  will  be  introduced 
at  the  forthcoming  session  of  the  New 
Jersey  legislature  at  Trenton. 

After  considerable  discussion  with  some 
factions  headed  by  Walter  Read,  manager 
of  theatres  in  Asbury  Park,  Long  Branch, 
Trenton  and  New  York  and  H.  Charles 
Hespe,  D.  D.  S.  of  Jersey  City  an  amicable 
settlement  was  reached  with  the  appoint- 
ment of  a  committee  which  will  have 
charge  of  the  proposed  fight  for  less 
stringent  laws. 

The  selection  of  the  committee  was  by 
election.  Those  elected  are  as  follows : 
Walter  Read,  manager  of  the  Savoy 
theatre.  New  York  and  others  at  Trenton, 
Asbury  Park  and  Long  Branch,  N.  J., 
George  Jacobs,  a  well  known  exhibitor  of 


tive  effort  is  any  criterion.  The  exhibitor 
is  now  worrying  as  to  what  he  must  do  to 
safeguard  his  property.  There  is  only  one 
way  for  him  to  keep  his  hat  in  the  ring  and 
that  is  for  him  to  feel  sure  of  his  film 
supply  from  competitive  sources. 

"  Gibraltar's  guarantee  of  twenty-six 
pictures  a  year,  each  made  on  high  standard 
specifications,  is  calculated  to  relieve  the 
stress  of  the  situation.  Nobody  realizes 
better  than  I  do  what  it  means  for  these 
productions  to  be  of  high  merit.  My  five 
units  of  production  are  bent  to  their  ut- 
most endeavor,  and  the  weapon  I  am 
forging  to  place  in  the  hands  of  the  theatre 
man,  will  I  am  sure  be  found  effective.  I 
am  preparing  it  for  the  big  theatre  as 
well  as  the  small  one.  I  am  spending  my 
money  on  a  big  scale  for  plays,  stars, 
authors  and  directors  who  will  stand  up 
under  prodigious  advertising  by  the  exhibi- 
tor. The  finest  class  of  theatres  in  the 
country  may  be  assured  of  twenty-six 
Gibraltars  a  year  that  will  equal  the  best 
they  have  shown  and  surpass  their  average 
offerings. 

"  I  am  fighting  for  an  open  market  and 
I  invite  those  to  join  me  who  believe  that 
the  theatre  manager  is  entitled  to  honest 
selective  booking,  with  no  strings  tied  to 
it.  The  theatre  man  of  any  vision  at  all 
owes  it  to  himself  to  look  before  he  leaps. 
He  must  not  allow  himself  to  be  bound  by 
a  system  that  contemplates  his  ultimate 
elimination.  Gibraltar  invites  eveo'  test  of 
its  strength  to  keep  the  market  open.  Ten 
years  ago  we  fought  commercial  monopoly. 
To-day  we  are  fighting  financial  domina- 
tion.   We  must  not  surrender  to  either." 


Trenton,  James  D.  Lyons  of  Morristown 
and  Dr.  Hespe.  Later  this  committee  met 
and  elected  a  chairman,  treasurer  and  sec- 
retary. 

Before  adjournment  a  motion  was  car- 
ried recommending  that  all  theatres  in  New 
Jersey  conserve  in  lighting  except  between 
the  hours  of  7.30  and  8.30  p.  m.  as  an 
assistance  in  the  coal  shortage  emergency 
now  confronting  the  country.  The  meet- 
ing adourned  informally. 

Following  is  list  of  those  who  attended 
the  luncheon  and  meeting: 

Aaron  Shusterman,  M.  Matchette,  Chas. 
Roscnsweig,  Nat  Liebenkind,  Harry  Rice, 
J.  S.  Dickerson,  Sol  J.  Saphier,  Harry  W. 
Doniger,  R.  A.  White,  Harry  de  G.  Rob- 
inson, Edward  H.  Burns,  James  J.  Lyons, 
H.  Chas.  Hespe,  S.  Eckman  Jr.,  Henry 
Siegel,  Walter  Reade,  Herman  F.  Jans, 
Maurice  Broskie,  Chas.  Hildinger,  F. 
Langtier-Rep,  S.  M.  Weller,  Harry  Reich- 
enback,  P.  A.  Adams,  John'  T.  Collins, 
Geo.  W.  Cuff,  Ph.  Bornstein,  J.  M.  Brenan, 
Geo.  Marat,  H.  Austerman,  M.  Hirschfeld, 
A.  S.  Abeles,  Henry  S.  Richland,  David  J. 
Hennessy,  F.  H.  Mertens,  Henry  P.  Nel- 
son, L.  F.  Blumenthol,  Jos.  Stern,  M.  M. 
Kridel,  Max  Gold,  C.  L.  Dooley,  H.  H. 
Wellenbrink,  Foster  Moore,  F.  E.  Backer, 
George  Blaisdell,  Frank  Gersten. 


Motion  Picture  N  e  w  i 

Directors    Hold  Annua. 
Ball  on  Coast 

The  most  notable  social  event  of  tht 
year  of  the  west  coast  film  world  was  tht 
fourth  annual  ball  given  by  the  Motion 
Picture  Directors'  Association,  Thanksgiv- 
ing Eve,  in  the  Rose  Ball  Room  and  Din- 
ing Room  of  Hotel  Alexandria. 

The  attendance  marked  the  importance 
of  the  event,  all  studios  being  represented 
by  the  principal  directors,  stars,  players 
and  writers.  Two  orchestras  alternately 
furnished  dance  music  and  during  the 
Midnight  Dinner,  a  Hawaiian  orchestra 
and  entertainers  gave  a  program  of  un- 
usual merit.  Pretty  lighting  effects  were 
introduced  during  the  evening,  adding  lus- 
tre and  beauty  to  the  scene  of  handsomely 
gowned  women  and  their  escorts. 

Arrangements  for  the  ball  were  in' 
charge  of  committees  appointed  by  the 
Association  through  Walter  Edwards,  Act- 
ing Director  and  Frank  Lloyd,  Assistant 
Director.  The  committees  were  as  follows: 

Committee  of  Arrangements :  Joseph  De 
Grasse,  Chairman,  Reginald  Barker,  Wal- 
lace Worsley,  Frank  Lloyd,  Walter  Ed- 
wards, George  Melford,  Frank  Beal,  Wil- 
liam Beaudine  and  Murdock  McQuarrie. 
Reception  Committee :  James  Gordon, 
chairman,  Norval  MacGregor  and  Thomas 
Ricketts.  Musical  Arrangements :  Victor 
L.  Schertzinger. 

Fox's     British  Director 
Resigns  Post 

Ernest  Reed,  since  1916  Managing  Di- 
rector of  the  Fox  Film  Company,  Ltd., 
Great  Britain,  has  resigned  his  post  to  en- 
joy a  rest  after  long  service  in  behalf 
of  Fox  Productions  in  the  United  King- 
dom. Mr.  Reed  arrived  in  New  York 
on  the  Mauretania  the  day  before  Thanks- 
giving ,and  announcement  of  his  resigna- 
tion was  made  after  conferences. 

Mr.  Reed,  when  he  left  J.  D.  Walker's 
World  Films  to  join  the  Fox  organization, 
opened  headquarters  at  74-76  Old  Comp- 
ton  street,  London,  in  March  of  that  year. 

Mr.  Reed's  work  was  especially  arduous 
during  the  \var,  by  reason  of  his  activities 
in  behalf  of  the  Allied  cause  and  his  film 
duties,  and  he  was  constantly  under  great 
strain.   ;  

Feature  Men  Win  Drive  in 
"  U  "  Chicago  Office 

The  sales  organization  of  L'niversal 
Chicago  Office  has  just  completed  a  three 
weeks'  sales  contest.  The  contest  was  car- 
ried out  in  ah  endeavor  to  increase  Uni- 
versal sales  to  such  an  extent  during  the 
three  weeks  that  they  would  win  a  prize 
for  their  manager,  Mr.  L  L.  Leserman. 

The  organization  was  divided  into  two 
teams.  The  short  subject  men  with  Mor- 
ris Hellman  as  Captain  and  the  Feature 
salesman  with  L  Gettelson  as  Captain. 
Much  enthusiasm  was  shown,  and  for  three 
weeks  the  Universal  office  was  a  regular 
bee-hive  of  business  getting  salesmen. 

The  feature  men  won  by  a  very  short 
margin.  The  losers  entertained  the  win- 
ners Saturday,  December  13,  at  a  theatre 
party  and  dinner,  at  which  the  salesman 
that  procured  the  most  business  presided 
as  toast-master. 


Metro  Branch  Host  to  Film  Men 


December  20,  i  9  i  9 


4445 


Looping  the  Loop  in  the  Windy  City 


Striking  coal  miners  in  southern  Illinois 
are  spending  all  their  time  and  money  at 
the  picture  shows  according  to  Harry 
Weiss  of  The  First  National.  Chicago,  but 
should  the  tie  up  continue,  serious  condi- 
ns  will  arise,  he  says,  as  lightless  nights 
li  coal-less  days  are  already  common  and 
■ngs  will  change  after  the  miners  go 
ke  around  Christmas  time. 


Arthur  S.  Hyman  Attractions,  Inc.,  is 
r\ding  out  a  convenient  and  well  gotten 
"  bookers  "  book  for  1920,  to  exhibitors, 
i'resident    Hyman   also   is   making  plans 
I  for  an  early  exhibitors'  view  of  the  big 
picture,  "  The  Penny  Philanthropist  "  from 
I  the  novel  by  Clara  Laughlin  for  which  he 
cently  secured  the  world  rights. 


The  Studio  of  the  Emerald  Motion  Pic- 
ture Company,  Chicago,  is  a  busy  place 
these  days.    Six  of  the  Billy  West  come- 
dies have  been  completed  and  work  on  the 
seventh  is  under  way,  as  well  as  the  pro- 
duction of  Alice  •  Howell's   third  picture. 
President  and  General  Director  Ireland  of 
the  Emerald  Co.  and  R.  C.  Cropper  of  the 
w    Cropper    Distributing  Corporation, 
,ich  has  secured  the  world  rights  for 
Billy  West  and  Alice  Howell  comedies, 
be  released  within  the  next  year,  are 
very   much    pleased    over    the  comedies 
filmed  to  date,  as  well  as  the  outlook  for 
1920. 


Ground  has  been  broken  for  a  new 
theatre  in  Pana,  Illinois,  to  be  operated  by 
Henry  Tanner  &  Company.  The  house 
will  seat  five  hundred  people. 

Charles  J.  Law  of  the  Palace  theatre, 
Pana,  also  announced  plans  for  a  twelve 
hundred  seat  theatre  last  week. 


Construction  work  has  started  in  Casey, 
Illinois,  for  a  new  theatre  to  be  called 
the  "  Memorial "  which  will  he  managed 
by  William  Coburn. 


The  Barth  Amusement  Company,  own- 
ers, announce  that  the  new  Barth  theatre 
at  Carbondale,  Illinois,  will  open  its  doors 
on  January  1. 


Another  new  theatre  to  open  soon  after 
the  first  of  the  year,  will  be  the  Hippo- 
drome, at  Murphysboro,  Illinois.  Marlowe 
Brothers  arc  the  owners,  and  the  house 
will  seat  fifteen  hundred  people. 


The  Allied  Film  Interests  of  Chicago 
and  St.  Louis  are  planning  to  open  a 
theatre  of  their  own  in  Harrisburg, 
Illinois.  Several  pieces  of  ground  are  now 
under  consideration  and  options  have  been 
secured  by  the  exchange  managers.  On 
January  6  a  meeting  will  be  held  at  Har- 
risburg, and  a  selection  of  the  site  will  be 
made.  This  new  theatre  \vill  give  the  ex- 
changes an  outlet  for  their  productions. 


President  Schindler  of  the  Mickey  Film 
Corporation,  is  actively  preparing  for  the 
first  exhibitors'  showing  of  his  fine  Swed- 


ish bioscope  picture,  "  The  Woman  He 
Chose,"  world  rights  to  which  were  re- 
cently obtained  by  him.  Some  new  titles 
are  being  prepared  and  slight  changes  in 
the  closing  scenes  of  the  picture  made, 
which  will  greatly  strengthen  this  produc- 
tion which  has  been  praised  highly  by  all 
critics  who  have  seen  it,  for  its  photog- 
raphy, the  natural  acting  of  the  players, 
its  gripping  plot  and  its  quaint  foreign  at- 
mosphere and  scenes. 

Harry  Berman,  general  manager  of  Uni- 
versal Film  Company,  was  in  Chicago  for 
a  few  days  last  week  going  from  there  to 
Minneapolis,  Kansas  City  and  the  Coast, 
visiting  during  his  trip  all  western  ex- 
changes. Mr.  Herman  is  enthusiastic  over 
the  progress  made  by  the  Chicago  office  of 
Universal  during  the  past  six  months,  stat- 
ing that  business  has  never  been  so  good 
and  that  past  selling  records  had  been 
tloubled  during  that  period. 


Arthur  S.  Hyman  of  the  Arthur  S.  Hy- 
man Attractions,  is  on  a  booking  trip 
through  Michigan  and  reports  that  the  busi- 
ness is  good  despite  the  coal  situation  and 
will  start  booking  their  big  new  feature, 
"  The  Penny  Philanthropist,"  in  a  short 
time.   

Joe  Brandt,  special  representative  of  the 
National  Picture  Corporation,  was  in  Chi- 
cago last  week  on  his  way  to  the  west  coast, 
where  he  will  arrange  for  a  big  new  serial. 
He  was  accompanied  by  George  H.  Davis, 
widely  known  San  Francisco  theatrical 
manager  and  moving  picture  man.  Messrs. 
Brandt  and  Davis  have  been  selling  state 
rights  for  "  Confession "  and  report  the 
New  England  and  eastern  states  practically 
closed  for  this  big  picture.  They  also  say 
that  Illinois  and  Ohio  are  practically  the 
only  central  states  still  open. 


The  Chicago  office  of  the  Universal  has 
succeeded  in  locating  Mrs.  Ella  Rogers,  the 
aunt  and  only  known  relative  of  William 
Stowell,  noted  leading  man  of  the  movies, 
the  report  of  whose  death  in  a  train  acci- 
dent in  South  Africa,  had  come  over  the 
cables.  Mrs.  Rogers  resides  at  3024  Win- 
chester Avenue,  Chicago,  and  was  greatly 
grieved  at  the  report  of  the  accident. 


A  new  moving  picture  theatre,  the  Elec- 
tric, has  been  opened  at  Depue,  Illinois, 
by  John  Chiabotti. 


Mr.  and  Mrs.  J.  A.  Dauntler,  oi  the 
Dreamland  Theatre,  Prophetstown,  Illinois, 
and  John  Neis,  owner  of  the  Electric  The- 
atre at  Ohio,  Illinois,  were  Chicago  visitors 
last  week.   

Harry  Mintz,  traveling  sales  representa- 
tive of  the  Capital  Film  Company,  was  in 
Chicago  last  week  for  an  important  con- 
ference with  President  Barnhard  and 
Manager  C.  Eddy  Eckels. 


Chicago  picture  circles  were  surprised  by 
the  announcement  that  Harry  Brandt,  for 
five  years  connected  with  the  Universal, 
had  sent  in  his  resignation  to  be  effective 
at  once.    Mr.  Brandt  is  not  as  yet  ready  tn 


announce  his  future  plans,  but  will  have 
and  "  By  the  Sea." 

something  of  interest  to  give  out  imme- 
diately after  the  first  of  the  year. 


Ross  C.  Cropper,  president  of  the  Crop- 
per Distributing  Corporation,  is  working 
night  and  day,  arranging  many  surprises 
for  the  exhibitors  of  the  country,  which  he 
will  be  able  to  give  them  owing  to  the  fact 
that  the  Cropper  Distributing  Corporation 
will  handle  several  world  rights  produc- 
tions. 


According  to  Maurice  Hellman  of  the 
Universal  Exchange,  their  serial,  "  The 
Radium  Mystery,"  is  proving  a  great  big 
bet,  running  shoulder  to  shoulder  with  their 
serial,  "  The  Midnight  Man,"  featuring 
James  Corbett. 


"  When  the  Desert  Smiled,"  featuring 
Neal  Hart,  is  going  over  with  a  bang,  ac- 
cording to  reports  received  at  the  Beehive 
Exchange  from  "Dandy  Old"  Reese  and 
the  well  known  Indiana  perambulator, 
Sprague  Green. 


According  to  Frederick  J.  Ireland,  presi- 
dent of  the  Emerald  Motion  Picture  Com- 
pany, their  new  two-reel  releases,  fcaturini; 
Billy  West,  will  unquestionably  prove  to  be 
a  comedy  bonanza  for  the  exhibitors  of  the 
country.   

S.  L.  Barnhard,  president  of  the  Capital 
Film  Company,  announces  that  he  will  soon 
have  a  surprise  for  the  film  world  which 
he  will  impart  as  soon  as  it  has  thoroughly 
crystallized.   

John  Julius,  owner  and  manager  of  the 
Strand  Theatre,  Fort  Dodge,  has  bought 
a  new  theatre  at  Webster,  Iowa,  which  he 
expects  to  open  by  December  15th. 


A.  Teitel,  the  tThifcago  "  Film  Doctor, ' 
has  just  completed  the  conservation  process 
upon  "The  Eyes  of  Youth"  films,  and  de- 
clares the  picture  embodies  the  finest  pho- 
tography. "  Dr."  Teitel's  treatment  of  new 
film  has  come  to  be  regarded,  not  only  as 
an  insurance  by  exchanges,  but  for  the  ex- 
hibitors as  well,  as  it  insures  the  very  best 
screen  presentation  of  the  camera's  work. 


Every  indication  points  to  Georgc 
Kleine's  production  of  "Deliverance,"  feat- 
uring Helen  Keller,  becoming  one  of  the 
strongest  features  put  out  in  many  years. 
Mr.  Kleine  is  now  starting  rompnnies  play- 
ing this  picture  in  the  principal  legitimate 
theatres  of  the  country. 


Merrill  Smith,  the  genial,  live  wire,  gen- 
eral manager  of  the  George  Kleine  Organ- 
ization, will  find  it  a  hardship  when  thrv 
lake  off  the  20th  Century,  owing  to  the  fact 
that  he  is  dancing  back  and  forth  between 
Chicago  and  New  York  almost  weekly. 


The  Beehive  Exchange,  Chicago  Indian 
apolis  and  Milwaukee,  are  working  over- 
time taking  care  of  "contracts  on  the  re 
issue  of   Charlie   Chaplin's   "The  Cham- 
pion,"  "The  Jitney  Romance."  "Work." 


4446  Motion  Picture  News] 

Next  Week! 

Hbliday  Number  of  MOTION 
PICTURE  NEWS— Dated  De- 
cember  27th. 

The  return  to  the  large-size  page. 

Special  features  galore;  an  issue 
that  will  be  of  permanent  reference 
value. 

Is  your  ad  copy  in  ? 

Forms  going  to  press  all  week ; 
better  make  reservations  early  if 
you  want  choice  positions. 

AND 

« 

The  last  call  will  be  sounded  next 
week  on  Motion  Picture  Studio 
Directory  and  Trade  Annual. 

All  the  usual  advantages  of  the 
Studio  Directory  plus  a  complete 
reference  work  of  the  trade. 

This  is  the  last  minute  warning  on 
biographies,  data,  and  advertising. 

Get  busy  now ! 

You  Can  Cover 
the  Field 
With 
The  News 


I  -  c  c  m  b  c  r  3  o ,   I  9  I  p 

9,2     1  6 

I 


With  this  issue  MOTION  PICTURE  NEWS 

reaches  the  highwater  mark  of  trade  paper  circula- 
tion in  this  field. 

9,216  PAID  SUBSCRIPTIONS 

Furthermore,  this  remarkable  circulation  is  HAND 
PICKED  — confined  MOSTLY  to  exhibitors  and 
ALTOGETHER  to  the  trade.  Details  of  this  in 
our  next  issue. 

Circulation  books  open  to  any  of  our  advertisers. 


The  News  Covers  the  Field 


4448 


Motion  Picture  New 


News  of  the  Country  Via  Correspondence 


CANADA 


Ottawa,  Ontario,  is  considerably  inter- 
fSted  in  the  ami  ">  ncenscnt  made  at  Luii- 
don,  England,  that  'Lo-d  Beavcrbrook  ha? 
purchased  a  larpe  blo:k  of  stock  in  the 
Provincial  Cinematograpli  Company  of 
England.  Lord  Beaverbrook  is  a  prom- 
inent Canadian  and  was  Max  Aikens  be- 
fore he  was  granted  his  title  for  services 
during  the  war. 


The  exhibitors  of  Winnipeg,  Manitoba, 
have  been  presented  with  their  usual  quota 
of  new  regulations  for  the  month  of  De- 
cember and,  this  time,  the  orders  have 
come  from  the  Manitoba  Provincial  Gov- 
ernment. Almost  every  month,  the  theatre 
managers  or  exchange  officials  are  notified 
regarding  some  new  set  of  regulations 
from  either  the  Provincial  or  civic  gov- 
ernments and  the  exhibitors  were  not  dis- 
appointed for  the  Christmas  month. 


Most  everybody  around  Toronto  wants 
to  be  a  moving  picture  censor  since  the 
new  Ontario  Government,  which  is  con- 
trolled by  the  Farmers'  Party,  decided  that 
the  films  were  not  being  censored  properly. 
The  local  Council  of  Women  voted,  at  a 
recent  meeting,  passed  a  resolution  asking 
the  Government  to  appoint  an  equal  num- 
ber of  women  as  men  for  the  Ontario 
Board  of  Moving  Picture  Censors  while 
the  United  Women  Voters  of  Toronto 
have  passed  a  similar  resolution.  Other 
organizations  are  also  meddling  with  the 
question. 


In  connection  with  the  announcement  of 
the  offer  for  sale  of  $75,000  worth  of  seven 
per  cent  preferred  stock  for  the  Allen's 
Parkdale  theatre,  a  moving  picture  house 
that  is  to  be  erected  in  the  West  End  of 
Toronto,  Ontario,  by  Jule  and  J.  J.  Al- 
len, the  statement  is  made  by  the  brokers 
handling  the  stock  that  the  surplus  avail- 
able for  dividends  out  of  a  gross  revenue 
from  the  operation  of  similar  theatres  in 
Canada  owned  by  the  Allen  interests  of 
$100,000  amounts  to  no  less  than  $35,000, 
the  cost  of  operation  and  depreciation  be- 
ing at  the  ratio  of  65  to  the  revenue  of 
100.  It  is  pointed  out  that  this  is  prac- 
tically seven  times  the  preferred  dividend 
requirements  on  the  total  authorized  and 
issued  preferred  shares. 


The  Strand  theatre,  Whyte  avenue,  Ed- 
monton, Alberta,  was  recently  re-opened 
after  a  renovating  process,  the  first  attrac- 
tion being  an  Artcraft  picture,  "  Wolves 
of  the  Rail,"  starring  William  S.  Hart. 


SEATTLE 


B.  R.  Keth,  representative  for  Select, 
who  is  covering  Washington,  has  returned 
from  one  of  his  trips,  which  has  shown 


good  results.  A.  B.  Knox,  another  Se- 
lect representative,  has  returned  from  a 
nine  weeks'  hundred  per  cent  trip  through 
Oregon  and  Idaho,  where  he  signed  up 
everything  from  Boise  to  Portland. 


Claude  Odin,  formerly  connected  with 
the  Clemmer,  is  back  at  his  old  job  as 
floor  manager,  having  taken  the  place  of 
M.  Taylor,  who  left  for  Portland,  where 
he  is  connected  with  the  Jensen  and  Von 
Herberg  interests. 


The  Greater  Features  Co.,  Jack  Lannon, 
president,  announce  that  the  firm  has  pur- 
chased the  following  new  pictures :  The 
15-episode  "Fatal  Fortune  Series,"  featur- 
ing Helen  Holmes;  "Are  You  Legally 
Married?  "  featuring  Lew  Cody  and  Rose- 
mary Theby;  "Beware  of  Strangers,"  a 
seven-reeler  featuring  Thomas  Santschi, 
Fritzi  Brunette  and  Bessie  Eyton.  The 
rights  for  the  sale  of  these  pictures  in- 
clude Washington,  Oregon,  Montana  and 
Idaho. 


The  Republic  Distributing,  which  has  re- 
cently taken  over  World  Film  Exchange, 
is  under  the  direction  of  Jack  Weil  and  is 
fitting  out  one  of  the  finest  exchange  build- 
ings in  all  the  northwest.  The  ground 
space  covers  approximately  5,000  square 
feet,  the  building  being  41  by  108  feet. 


"  The  Mission  "  and  "  The  Strand,"  will 
soon  pass  out  of  the  hands  of  the  Greater 
Theatres  Company,  Jensen  and  Von  Her- 
berg, managers.  The  building  in  which 
the  Mission  is  situated  will  be  turned  over 
to  a  Chinese  concern,  February,  1920,  in 
which  a  cabaret  will  be  established  and  it 
is  rumored  that  motion  pictures  will  be 
shown  there.  The  lease  on  the  Strand  has 
been  purchased  by  other  interests,  but  the 
Strand  will  remain  under  the  management 
of  Jensen  and  Von  Herberg  for  six 
months.  After  this  time  John  Hamrick, 
proprietor  of  the  Rex,  will  undoubtedly  be 
the  manager.  Mike  Rosenberg,  manager 
of  the  De  Luxe  Film  Exchange,  will  have 
an  interest  in  the  new  concern. 


CINCINNATI 


Another  echo  of  the  collapse  of  the  lobby 
of  the  Mars  theatre,  Montgomery  Road, 
August  6th  last,  was  heard  in  Common 
Pleas  Court  this  week  when  Minnie  M. 
Evans  filed  suit  for  $5,000  damages  from 
Charles  E.  Marqua  and  Durban  E.  Volk- 
ers,  owners  of  the  theatre,  alleging  that 
her  left  leg  was  broken. 


As  a  result  of  the  rumor  that  the  Fa- 
mous Players-Lasky  Corporation  will  build 
a  3,500-seat  theatre  at  Fifth  and  Vine 
streets,  Cincinnati  motion  picture  theatre 
owners  held  a  meeting  at  the  Hotel  Sin- 
ton  to  consider  the  situation.  I.  W.  Mc- 
Mahan,  of  McMahan  &  Jackson,  owners 


of  the  Gifts  theatre  and  several  othe 
houses,  stated  that  it  has  become  necessar 
for  the  individual  exhibitors  to  get  togethe 
for  self -protection,  believing,  as  they  do 
that  the  invasion  by  the  film  producer  a: 
a  film  exhibitor  would  command  completi 
possession  of  the  motion  picture  industry 
in  all  its  branches.  Other  exhibitors  agreet 
that  if  theatres  are  built  by  producing  com 
panics  in  competition  with  them,  film  serv- 
ice from  these  companies  would  be  dis- 
continued. 


Manager  Goldman  has  appointed  Georgt 
R.  Batcheller  a  member  of  the  Realart 
sales  force  in  Cincinnati.  Mr.  Batcheller 
will  cover  the  Kentuckj'  and  Indiana  ter- 
ritory. 


At  a  meeting  at  the  Hotel  Gibson  the 
Associated  Film  Exchanges  voted  to  sub- 
scribe $5,000  worth  of  United  States  Treas- 
ury saving  certificates,  in  the  Cincinnati 
Rotary  Club  campaign  to  sell  $1,000,000 
wprth  of  the  certificates. 


BUFFALO 


Harold  B.  Franklin,  managing  director, 
Shea's  Hippodrome,  announces  that  com- 
mencing Sunday,  December  7,  prices  at 
this  big  house  will  be  boosted  to  50  cents 
in  the  orchestra  and  60  cents  for  box  seats 
on  Sunday  and  that  the  Saturday  matinee 
scale  will  be  increased  from  20  to  25  cents 
general  admission. 


Work  is  progressing  very  rapidly  on  the 
new  exchange  to  be  occupied  by  Metro, 
World,  Vitagraph  and  other  companies  to 
be  announced  later  in  Franklin  street  above 
Chippewa.  According  to  Henrj-  W.  Kahn, 
Metro  manager,  the  new  building  will  be 
ready  for  occupancy  about  March  1  next. 


R.  Williams  has  come  to  Buffalo  from 
the  Atlanta  branch  of  Famous  Players- 
Lask>'  to  assume  charge  of  the  local  acces- 
sory and  service  department.  Herman 
Phillips,  former  exploitation  man,  con- 
nected with  the  local  office,  has  been  trans- 
ferred to  Cleveland.  He  is  the  second 
exploitation  man  at  the  F.  P.-L.  office  in 
about  three  months.  Next! 


N.  Hobart,  representing  the  Provincial 
Cinematograph  Theatres,  Ltd.,  and  Asso- 
ciated Provincial  Picture  Houses,  Ltd.,  at 
199  Piccadilly,  London,  visited  Shea's  Hip- 
podrome Friday  evening,  November  26, 
and  made  a  minute  inspection  of  the  house 
accompanied  by  Harold  B.  Franklin.  Mr. 
Hobart  expressed  his  admiration  for  many 
innovations  originated  by  Mr.  Franklin. 


Edward  E.  Thompson,  former  Connecti- 
cut bureau  manager  for  the  United  Press, 
has  arrived  in  Buffalo  and  taken  up  his 
duties  as  press  and  exploitation  manager 
of  the  local  Goldwyn  exchange. 


e  c  e  mb  er  ^  o  ,  1919 


4449 


Exhibitor  Service  Bureau 


Summary  and  Epitome  of  What  They  Wrote 


Our  series  of  exhibitor  written  articles  on  admissions  is  at  an  end.    That  they  have 
•  Ifoven  of  inestimable  value  to  the  exhibitors  is  an  assured  fact.    We  do  not  need  to  send 
lit  questioimaire>  to  determine  tliis.    Dozens  of  letters  have  come  in  saying  so  and  the 
ord  of  exhibitors  who  have  called  on  us  have  confirmed  it.    We  loo  have  been  interested 
-  b  what  has  been  written  and  have  learned  something  from  each  article.    Therefore  for 
Inrselvcs  and  for  our  readers  we  thank  the  contributors  to  tliis  series  for  their  services. 

Since  this  series  has  been  some  two  months  in  the  telling,  we  are  summarizing  some- 
rhat  each  letter  and  making  a  litUe  comment  on  what  has  been  disclosed  iii  the  way  of 
acta  and  figures. 


rHE  epitome  of  these  articles  is  rather 
interesting.   In  all  twenty-two  theatres 
ited  in  all  parts  of  the  country  with 
letter  from   Holland  have  been  re- 
ted.    To  this  Hollander,  P.  Mounich, 
,.10  has  named  one  of  his  theatres  the 
j'  Chicago,"  which  makes  us  suspect  that 
fie  isn't  Holland  Dutch  at  all    when  it 
bomes  to  nationality,   belongs   the  honor 
bf  being  able  to  command  '.he  highest  price 
•tor  the  canned  drama,  his  top  being  $1.25. 
Ross  A.  McVoy,  manager  of  the  Morgan 
theatre,  Auburn,   N.   Y..  is  low  with  a 
"  "fifteen  cent  admission,  if  we  are  not  to 
Irount  two  theatres  in  the  Saenger  Amuse- 
iment    Company's    string   and    which  we 
judge  are  not  first  run  houses  since  Mr. 
[Richards  is  charging  fifty  cents  top  at  one 
■  |o£  his  shops  and  twenty-five  cents  at  two 
[others.    Seven  of  the  theatres  are  getting 
'  fifty  cents  top,  one  the  Theatre  De  Luxe 
of  Detroit  is  in  for  a  lonesome  forty  cents 
top,  a  seemingly  odd  price,  six  are  getting 
thirty-five  cents,  three  ask  thirty  cents,  and 
two  are  getting  by  at  twenty  cents.  In 
several  cases  where  we  have  mentioned 
the  admission  prices,   there  has  been  a 
loges  or  box  seat  price  of  considerable 
more  but  which  we  have  disregarded  since 
these  are  not  the  seats  that  the  general 
public  chooses  to  call  the  "  general  admis- 
sion."   For  instance  Eugene  B.  Roth,  man- 
ager of    the    California,    San  Francisco, 
gets  eighty-five  cents  for  loges,  while  his 
orchestra  seats  are  fifty  cents,  and  Ralph 
Ruffner,  manager  of  the  Rialto  of  the  same 
city,  is  asking  fifty  cents  for  his  loges  and 
twenty-five    cents    for    his    whole  lower 
floor. 

Ten  of  our  correspondents  were  abso- 
lutely for  the  standard  price  of  admission 
as  against  the  sliding  scale  based  on  the 
cost  and  entertainment  value  of  the  pic- 
ture, several  did  not  make  a  definite  state- 
ment on  the  subject  but  talked  as  if  their 
prices  were  standard,  one  Ernest  J. 
Stellings,  manager  of  the  Grand  theatre 
Washington,  Ind.,  is  a  lonely  exponent  of 
the  sliding  scale,  and  one  F.  L.  Newman, 
presiding  over  three  Kansas  City  theatres, 
has  a  standard  price  at  his  best  theatre 
and  raises  prices  at  times  at  the  others 
when  occasions  demand  it.  It  would  seem 
therefore  that  the  standard  price  men  have 
it  by  a  large  majority. 


H.  B.  Franklin,  manager  of  Shea's  Hip- 
podrome, Buffalo,  opened  the  series  with 
a  letter  that  contained  a  "  Don't  kill  the 
goose  which  lays  the  golden  egg "  admon- 
ition that  was  expressed  in  one  form  or 
another  in  almost  every  article.  Several 
of  the  writers  used  the  same  expression 
exactly  to  put  over  the  thought  that  too 
high  prices  mean  driving  a  lot  of  the  pub- 
lic away  from  the  theatre  at  least,  as 
regular  to  be  relied  upon  two  or  three 
times  a  week.  fans. 

Every  letter  told  of  increased  film  rent- 
als, varying  from  fifty  to  20O  per  cent  and 
mentioned  increased  overhead  in  addition. 
Some  of  the  writers  were  extremely  out- 
spoken in  expressing  their  conviction  that 
the  increases  being  asked  were  not  justi- 
fied. For  instance  Mr.  Ruffner  took  a 
crack  at  Selective  Booking  as  "the  same 
old  horse,  on  the  same  old  track,  with  the 
same  old  rider  and  the  same  old  book 
makers,"  meaning  we  can  not  mistake,  the 
producers.  He  said  further  that  "This 
price  thing  is  dangerous  ground  for  both 
the  theatre  manager  and  the  producer." 
He  also  made  a  statement  which  is  illum- 
inating in  the  light  it  throws  on  the  way 
exchange  and  exhibitor  get  together  on 
the  price  of  a  film.  It  reminds  one  of  the 
old  days  of  buying  a  hand  me  down  suit  of 
clothes.  Buyer  offered  one-tenth  of  what 
the  suit  was  worth  and  merchant  asked 
ten  times  what  he  expected  to  get  for  it. 
Ruffner  says  he  was  asked  $3,000.00  for  a 
film  and  bought  it  for  $700.00  which  is 
one  way  of  saying  that  there  is  plenty  of 
chance  of  paying  about  three  times  too 
much  for  pictures. 

Mr.  Roth  of  the  California  states  the 
following  in  his  letter  which  is  equivalent 
to  Mr.  Ruffner's  story:  "Some  pictures 
offered  me  lately  at  fabulous  rentals  were 
utterly  and  absolutely  unmerited  in 
value."  We  assume  that  Mr.  Roth  didn't 
buy  these  films  at  all  but  it  isn't  Hard  to 
guess  that  when  he  does  book  something 
that  there  is  a  good  deal  of  "  dickering " 
of  the  sort  that  Mr.  Ruffner  describes. 

Most  of  the  exhibitors  who  answered 
our  request  for  a  special  article  reported 
that  they  had  recently  raised,  their  admis- 
sions simultaneously  with  the  inaugura- 
tion of  selective  booking,  because  they  felt 


that  it  was  necessao'  to  do  so.  Some  of 
our  correspondents  reported  that  they 
hadn't  and  didn't  dare  attempt  a  boost. 
.\mong  the  latter  was  Miss  Dolly  Spurr, 
president  of  the  Mutual  Theatre  Company 
of  Marion,  Ind.,  who  said  she  "  was  be- 
tween the  devil  and  the  deep  sea "  since 
she  did  not  dare  ask  an  advance  and 
couldn't  see  how  her  film  was  going  to 
make  any  money  at  present  admission. 

One  of  the  "stand  patters"  was  E.  V. 
Richards,  who  wrote  that  he  was  not  con- 
templating any  increase  in  admissions  at 
the  time.  Just  why  Mr.  Richards  hasn't 
found  it  necessary  to  "  pass  the  buck "  to 
the  consumer  is  probably  one  of  the 
strongest  arguments  in  favor  of  the  string 
of  theatres  all  under  one  head.  The  Saen- 
ger Amusement  Company  is  big  enough 
and  strong  enough,  and  "  covers  Dixie  like 
the  dew  "  so  thoroughly  that  even  the  pro- 
ducer is  inclined  to  be  a  little  reasonable 
when  he  comes  around  quoting  prices, 
since  the  firm  headed  by  Mr.  Richards 
could  if  it  wanted  to  put  up  a  fight  that 
wouldn't  be  all  one  sided. 

Mr.  Richards  even  says  that  "  there  is 
no  reason  why  selective  booking  should 
mean  higher  rentals  per  diem,"  which  a 
good  many  people  are  willing  to  admit — 
that  is  that  it  shouldn't,  but  then  they  will 
add  that  it  has. 

Mr.  Richards  also  states  that  selective 
booking  should  mean  a  greater  number  of 
booking  days,  presuming  we  infer  that  he 
is  assuming  that  the  selective  booking 
feature  is  a  better  picture  and  will  draw 
more  business.  Without  doubt  this  latter 
theory  has  proved  sound. 

As  a  rule,  the  exhibitor  who  is  manag- 
ing a  big,  new  house  in  a  big,  prosperous 
city  is  viewing  the  situation  of  an  ex- 
hibiting career  with  plenty  of  confidence. 
He  is  advocating  standard  prices  because 
he  is  now  getting  on  an  average  of  fifty 
cents  and  has  a  big  organization  back  of 
him.  He  may  talk  sort  of  pessimistic,  as 
did  Mr.  Roth  in  his  article  on  the  admis- 
sion series,  but  like  Mr.  Roth,  he  will  go 
back  to  his  home  city  with  plans  for  a  new 
motion  picture  palace  tucked  imder  his 
arm.  To  tell  you  the  truth,  we  aren't 
worrying  about  the  Roths,  the  Richards 
and  the  Newmans  half  as  much  as  we  are 
about  the  McVoys,  some  ten  thousand  of 
them  in  these  United  States  who  are  run- 
ning the  same  pictures  that  the  big  city 
houses  do  at  fifteen  and  twenty  cents  ad- 
mission, and  perhaps  paying  pretty  nearly 
as  much  money  for  them  as  the  big  houses 
who  collect  fifty  cents  per  head,  with  an 
unlimited  clientele  to  draw  from,  do. 


4450  (Exhibitor  Service) 


Motion  Picture  News 


Your  Idea  and  Ou 


rs 


WE  can  hardly  call  this  display  of  the 
Star's,  Chicago,  on  "  The  Red  Viper  " 
any  world  beater,  and  have  used  it  only  to 
call  attention  to  a  feature  which  has  a  dis- 
tinct anti-Bolsheviki  message  that  may  be 
capitalized  just  at  this  time,  and  which  the 
Star  chose  to  disregard  in  its  advertising. 
With  the  same  thought  behind  it  as  has 
characterized  "  The  Right  to  Happiness  " 
and  "  The  World  Aflame,"  we  would  say 
that  an  exhibitor  is  not  putting  his  best  foot 
forward  when  he  neglects  to  give  this  mes- 
sage due  publicity.  The  Star  has  also  neg- 
lected to  make  note  of  the  fact  that  Ruth 
Stonehouse,  one  of  the  old-time  favorites, 

DOWiVrOWN. 


STAR 


MadUon  E 
nr.Cljeirk  p 


."THE  RED  I 
I    VIPER"  I 

s  — 
y  Starring  the  Screen's  'Greatest  S 
i  Juvenile  Actor,  W 

GARETH  HUGHES  j 

I  BIG  DRAMA,  I 
I     BIG  SCENES  j 

i  And  a  BIG  FIGHT,  More  i 
m  Thrilling  Than  That  in  i 
1  "The  Spoilers"  g 

T-i  A  Sensational  Picture  That  HaS  | 
§  Received  the  Endorsement  of  s 
g=  Thousands  ^ 

^  1 


has  a  part  in  the  picture,  and  that  Garreth 
Hughes  is  appearing  in  an  important  role 
with  Clara  Kimball  Young  in  "  Eyes  of 
Youth."  This  was  small  in  size,  being  only 
one  column  by  five  inches,  and  the  cut  used 
printed  very  badly. 


& 

B 

Si 

© 

!S 

e 
s 
a 


M  IRENE" 
CASTLE 


WORKING  without  mats  or  other  pro- 
ducers' aids  since  he  played  the  pic- 
ture before  release  date,  Phil  Gersdorf,  of 
the  Arcade  theatre,  Jacksonville,  Fla., 
evolved  this  display  on  "  The  Invisible 
Bond  "  and  "  The  Hayseed."  The  nice  face 
cut  of  Miss  Castle  used  is  one  that  did 
service  for  "  The  Firing  Line."  As  a  mat- 
ter of  fact,  we  doubt  that  if  Gersdorf  had 
been  in  possession  of  all  the  press  aids  if  he 
would  have  done  better  for  his  showing  of 
this  picture. 

Selling  an  Irene  Castle  picture  is  largely 
a  matter  of  selling  the  star  especially  in 
this  case  since  the  title  of  her  current  pro- 
duction will  not  mean  much  to  patrons  of 
the  theatre.  Gersdorf's  selling  talk  is  good, 
too.  In  fact,  an  excellent  all  around  dis- 
play, with  proper  regard  for  the  fact  that 
he  was  playing  a  "  Fatty "  Arbuckle  pic- 
ture, and  that  it  was  good  business  to  let 
the  .\rcade's  customers  know  about  it. 


The  badge  of  honor  zvill  pass  you  any 
place. 


<<T  TP  STAIRS  AND  DOWN"  received 
^  larger  advertising  in  Buffalo,  the 
home  of  the  Strand  Theatre,  than  do  most 
of  the  pictures  that  play  that  city  since  all 
exhibitors  there  go  in  for  the  small  hand 
drawn  type  of  display.  This  one  is  hand 
drawn,  and  is  quite  a  creditable  ad.,  al- 
though some  of  the  details  might  have  been 
given  a  little  more  attention.  For  instance, 
the  stairway's  perspective  is  a  little  "  off."^ 
It  looks  to  be  more  narrow  in  the  center 
than  it  is  on  either  end.  Also  Miss  Thomas 
looks  a  bit  "  frowzy,"  and  the  backing  for 
her  likewise  would  suggest  perhaps  that 
she  is  playing  in  a  costume  bill.  However, 
all  this  may  be  termed  hypercritical.  Cer- 
tainly the  Strand  has  gotten  nice  display  in 
its  name,  star  and  title  lines,  and  the  sell- 
ing talk  is  very  well  worded.  In  size  this 
was  two  columns  by  seven  inches. 


WHITE  WAY  «o  PARK 


TODAY-TOMORROW-TUESDAY-WEDNESDAY 


(.he  t^cfun  /ajtew  ui  1M  Alpz  vkere  t.-rire  u  nr.,  .'m 

'  T}iE,  PEJiKECT  Picture. 


M LOWELL  CASH,  press  agent,  who 
•  brought  this  disp-.y  on  "  Blind  Hus- 
bands "  around  to  our  desk,  professed  to 
believe  that  he  had  found  something  that 
batted  a  full  hundred  per  cent.,  but  some 
way  we  can't  see  it.  So  far  as  cut  goes, 
which  the  Whiteway  &  Park  must  have 
originated,  since  it  was  not  suggested  in  the 
press  book,  and  this  is  to  be  labeled  good 
stuff,  but  when  it  came  to  framing  the  sell- 
ing talk,  the  ad.  man  overshot.  The  top 
of  the  display  is  altogether  too  crowded. 
The  bottom  is  wasted  in  quoting  some  ane 
whom  the  public  doesn't  know.  If  this  space 
had  been  devoted  to  quoting  what  the 
individual  Cleveland  papers  said  about  the 
attraction,  it  would  have  been  much  bet- 
ter. However,  this  display  does  have  the 
higgest  asset  an  ad.  can  possess,  and  that 
is  that  it  attracts  attention.  Mansfield  is 
in  Ohio,  not  far  from  Cleveland.  This  dis- 
play was  a  full  page  in  depth  and  five  col- 
umns wide. 


December  2  o  ,   i  9  i  9 


(Exhibitors  Service)  4451 


How   Exhibitors  Advertise 


THE  spider  and  the  fly  idea  is  gen- 
erally used  vice  \  ersa  from  that  which 
the  California  theatre  of  San  Francisco  has 
employed  here,  since  usually  it  is  the  man 
who  is  accused  of  coaxing  the  woman  into 
his  web  of  iniquity. 

However,  we  should  judge  by  the  selling 
talk  on  this  three-column  ten-inch  display 
of  "  More  Deadly  Than  the  Male,"  that  the 
usual  plot  of  these  stories  is  reversed,  so 
no  one  can  gainsay  but  that  Mr.  Pincus 
and  his  experts  have  adopted  the  right 
idea  in  framing  a  display  for  the  picture. 
At  any  rate,  the  California  ad.  is  certainly 
attractive.  This  is  the  first  display  we  have 
seen  on  this  picture,  New  York  not  as  yet 
having  been  officially  informed  that  such  a 
feature  exists.  Especially  do  we  like  the 
selHng  talk  used  in  this.  It  should  sell 
"  More  Deadly  Than  the  Male  "  most  ef- 
fectively. 


IV^cCORMICK  is  a  wise  showman.  He 
i»*  ran  a  teaser  ad.  for  "The  Thunder- 
bolt," followed  it  up  with  this  and  other 
displays  on  the  same  order  and  then 
booked  "  Salome  and  Shenandoah  "  for  the 
same  bill,  so  that  he  would  be  sure  of 


getting  Indianapolis  out  to  see  his  new  star. 
We  do  believe  that  this  is  the  way  to  put 
any  unknown  player  across.  The  Ameri- 
can movie  public  is  a  mob  of  hero  wor- 
shipers. If  they  never  heard  of  an  actress, 
that  settles  it.  They  don't  want  to  see  her, 
and  no  amount  of  advertising  or  boost  will 
make  them  think  they  do,  that  is  until  they 
do. 

Even  in  the  Broadway,  New  York  thea- 
tres the  absence  of  a  star  or  something 
equivalent  is  felt  greatly.  We  have  seen 
this  proven  several  times  during  the  past 
few  weeks.  In  a  smaller  city  this  fault  in 
picture  audiences  is  more  keenly  appar- 
ent. When  you  book  a  picture  which 
doesn't  have  a  box-office  value  that  your 
public  will  appreciate,  no  matter  how  good 
it  may  be,  follow  McCormick's  example  and 
hook  on  to  something  that  will  make  up 
for  this  lack  of  prestige  in  your  feature 
attraction.  Ln  all  probabilities  the  next 
time  the  Circle  books  a  Katherine  McDon- 
ald picture  it  won't  have  to  divide  its  bill- 
ing. This  display  was  five  columns  wide 
and  ten  inches  deep. 


If  you  have  your  picture  taken  is  it  lost? 


IF  Alice  Joyce  had  anything  to  say  about 
*  how  her  pictures  were  billed,  certainly 
she  could  not  kick  at  the  size  of  the  type 
in  which  her  name  appears  in  this  display, 
better  than  a  quarter  of  a  page,  by  the 
Colonial  theatre  of  Toledo,  on  "  The  Ven- 
geance of  Durand." 

In  fact,  we  would  figure  that  the  Colon- 
ial has  given  her  too  much  of  the  billing 
unless  she  is  unusually  popular  in  Toledo 
and  Rex  Beach  not  enough.  On  another 
program  the  Beach  stories  are  going  over 
without  a  star,  which  is  an  indication  what 
this  author's  name  means  to  the  pubhc. 
However,  this  is  a  good  display.    It  starts 


off  with  a  good  catch  line,  gives  the  title 
of  the  film  good  billing,  and  Rex  Beach 
fair  prominence,  and  has  utilized  some  stills 
from  the  production  to  good  advantage. 
Giving  Fay  Tincher  and  the  comedy,  "  Wild 
and  Western,"  some  space,  is  good  busi- 
ness. Promising  a  laugh  is  worth  while  now 
days. 


WHEN  an  artist  has  to  frame  displays 
for  a  double  bill,  we  feel  sorry  for 
him  since  it  is  about  the  hardest  job  that 
can  be  shoved  at  a  man.  When  an  artist  is 
able  to  frame  a  display  as  good  as  this  one, 
he  might  be  justified  in  feeling  very  much 
"  up  stage."  A.  H.  Rasmussen,  the  Lib- 
erty (Fresno,  Cal.)  artist,  has  evolved  a 
display,  which  bills  "  Fair  and  Warmer " 
and  "  The  Dragon  Painter  "  equally,  looks 
nice,  and  can  be  labeled  high  class  in 
every  way.  Mr.  Rasmussen  is  to  be  espe- 
cially congratulated  in  the  design  he  has 
drawn  over  which  to  frame  the  selling 
talk  and  title  lines  of  his  double  bill.  The 
only  thing  we  regret  in  using  this  display 
or  any  other  advertising  on  a  double  bill 
is  the  double  bill  idea  itself  since  we  aren't 
offering  a  display  which  our  readers  can 
use,  as  a  model  for  their  own  advertising, 
and  that  is  one  of  the  most  important  uses 
this  department  has.  In  size  this  was  fif- 
teen inches  by  four  columns. 

//  you  lose  your  temper  dont  look  for  it. 

T  F  you  were  looking  for  real  classy  motion 
1^  picture  advertising  you  wouldn't  want  to 
stop  about  Chicago  as  a  rule,  for  they 
don't  go  in  for  either  big  or  artistic  dis- 
plays to  any  great  extent  since  the  ante 
of  the  Chicago  papers  is  pretty  large,  so  we 
are  told.  Therefore,  this  display  on  "  The 
Hellion  "  used  by  the  Bandbox  theatre,  and 
which  was  only  one  column  by  seven  inches, 
may  be  taken  as  a  fair  sample  of  what  the 
Windy  City  exhibitors  do  in  this  line. 

Without  wishing  to  say  unkind  things 
about  anybody  or  anything  we  must  label 


4452    (Exhibitor  Service) 


Motion  Picture  News 


Looking  Over  the  Ads 


BAND  BOX 

Madison,  Near  La  Salle. 


Has  a, girl  who  is  about  to  marry 
the  right  to  keep  the  secrets  of 
her  past? 

Find  the  Answer  Today  in 


THE 


HELLION 


Starring  the  Beautiful 

MARGARITA 
FISHER 

as  "MAZIE  DEL  MAR" 

A  Sensational  Drama  of  Hypno- 
tism, Intrigue,  Character, 
Duality  and  Romance. 


this  pretty  commonplace  for  "  Chi." 

However,  there  is  one  other  quite  large- 
sized  town  where  the  displays  used  are  as 
bad  or  worse,  and  that  is — New  York. 


A  request  usu-ally  gels  you  more  than  a 
demand.  ■  

THE  Isis  Theatre  of  Denver  is  respon- 
sible for  this  small  hand  drawn  dis- 
play, two  columns  by  eight  inches,  on 
"  Katheleen  Mavourneen,"  and  has  pro- 
duced a  very  pretty  piece  of  work.  Using 


WILLIAM  rOX  ISIS 

Todaj/  and  Tomorrow 


WILLIAM  FOX 


TUESDAVand  WEDNESDAY  ■        THURSDAYand  FRIDAY 

BessjeJ-On/e  h  Peggy.  HYLAr?D 

OVER  THE  GARDEN  WALL  I  ■MERRY-GO-POUND" 

a  scene  cut,  one  which  gives  an  idea  of  the 
historic  detail  with  which  the  picture  was 
produced,  the  display  announces  the  star 
and  title. 

There  isn't  any  real  need  of  selling  talk 
on  this  picture,  since  the  story  is  as  well 
known  as  a  Mother  Goose  yarn,  and  it  is 
the  star  and  title  which  is  being  sold  pri- 
marily. This  is  good  work,  one  of  the  best 
of  its  kind  which  has  come  to  our  atten- 
tion in  some  time. 


There  is  never  any  doubt  in  a  brilliant 
mind.  ■  

THE  Boston  Post,  of  the  issue  of  No- 
vember 23,  ran  this  full-page  layout 
on  "  Male  and  Female  "  as  one  of  its  illus- 
trated pages.    We  don't  know  whether  the 


ISIR  JAMES  M.  BARRIE'S  ■•ADMIRABLE  CRICHTON."  IN  MOVIES' 


theatre  which  played  the  attraction  had  to 
kick  in  or  whether  the  Post  thought  the 
engagement  of  enough  importance  to  make 
up  the  page  gratis,  but  we  do  know  that  the 
result  is  about  the  highest  type  of  public- 
ity that  a  picture  can  have.  If  we  owned 
a  big  city  showshop,  and  felt  we  could 
afford  a  page  of  space  for  display  purposes 
on  pictures,  this  is  exactly  the  way  we 
would  utilize  that  space,  with  perhaps  the 
elimination  of  the  synopsis  of  the  story, 
frame  the  stills  on  the  page  the  way  it  has 
been  done  here  with  a  little  caption  and  let 
the  "  pictures "  sell  the  feature  for  us. 

WHEN  it  comes  to  advertising  Mary 
Pickford  and  her  latest  picture, 
"  Heart  o'  the  Hills,"  this  display  by  the 
Rialto  Theatre  of  Omaha  bats   100  per 


J 


(^^'Imericas  Svceth.ear+ 

EARJO'THE  HILLJ 

With  Her  Winning  Smile 


cent,  with  us.  The  illustration  of  the  star 
is  really  a  work  of  art  since  this  is  not  a 
photograph  reproduced  but  an  original  pen 
drawing,  or  at  least  so  we  assume.  Any- 
way, it  is  meritorious  of  all  the  praise  that 
we  have  given  it.  The  Rialto  has  given 
the  star's  name  a  pretty  display,  and  the 
title  is  likewise  rightly  billed. 


December  20  ,   i  9  '  9 


(Exhibitors  Service)  4453 


There  are  some  people  who  might  think 
that  a  httlc  more  extended  hne  of  selling 
talk  could  be  used  to  advantage.  We  don't 
on  a  Pickford  picture  since  the  one  big  bet 
is  the  star  herself.  The  Rialto  might  have 
added,  however,  that  this  is  "  Little 
Mary's "  masterpiece  which  we  really  be- 
lieve that  it  is. 

In  size  the  ad  was  three  columns  wide, 
and  just  a  trifle  short  of  a  full  page  in 
depth.   

Sta\  ill  the  dark  if  you  arc  liyht  headed. 

THFIRE  is  a  lot  of  reading  matter  con- 
tained in  this  display  on  "  Paid  in 
Advance"  and  a  good  deal  of  it  is  just 
superlative,  which  probably  never  was 
read  by  most  of  the  Coinieaut  (Ohio) 
News-Herald  subscribers ;  but  for  all  of 
that  the  La  Grande  has  framed  a  display 
that  will  pass  as  much  better  than  average. 
To  the  use  of  the  producer's  cut  has  been 
added  the  selling  talk,  none  of  \\hich  can 


^^Grande  Theatre 


OF/BtlXa  TODAT  UTD  WUKUDAT 

Th«  •ImKuu  I'll  o(  Ikf  •r.-m.    A  l  >"»'i*ltJ<n-rl  prodl'll 
:«  Yotk  •n,l  rb.rt 


PAID  IN  ADVANCE" 

IS  JIM.OOfl  .V  FAIR  PRICE  FOR  A  WOTUN  S  S0UL7 


Tb4  MMt 

Tkflu*)  -  Ab«nt 
Pirtm  Bw 


NoiluQ{  10  Ttnsc,  or  lo  AppcU 
tui  tvtr  boon  ibown  oo  yie 
ScTOell-    Too  bi<  to  copy. 


ON  mj  WAV 
EAST  rOB 
4  SEASON  8 

en) 


Ymi  will  (ind  this  picture  a  las^g  mcinon.nl  to  iirlistic  tint 
malic  endeavor,  and  the  uuiiost  in  Photo  Plays. 

The  in.nnaRenipt  respectfully  advises  early  atlemlancc  iliir 
ing  thisenj!ai;eincnt.  as  we  anticipate  capacity  crowds 

PRJCBS:— Matinee,  15  and  22c;  Night,  15  and  28c  ,  ^ 
TODAY  AND  WEDNESDAY 


be  criticized  unless  it  is  the  connection  of 
repetition  in  thought.  Quoting  what  hap- 
pened at  Cleveland  theatres  is  probably 
a  strong  selling  argument  in  Conneaut,  as 
the  city  is  not  so  far  from  Cleveland  and 
therefore  copies  much  from  it  in  its  opin- 
ions of  amusements.  One  thing  has  been 
accomplished  here  which  isn't  often  done 
so  well,  and  that  is  to  link  up  a  producer's 
cut  and  reading  matter  set  in  type  so  that 
it  isn't  apparent  where  the  cut  left  off  and 
the  type-set  matter  begins.  In  size  this 
was  four  columns  by  thirteen  inches. 


Scrap  books  dont  always  contain  the  life 
of  fighters.   

WHEN  all  is  said  about  and  done  with 
the  co-operative  display,  it  is  usual 
to  find  a  "  hodge  podge  "  so  far  as  the  ad 


How  Exhibitors  Advertise 


itself  is  concerned.  Therefore,  the  fact 
that  the  Regent  Theatre  of  Elmira,  N.  Y., 
has  managed  to  evolve  this  page  tie-up  on 
"  The  Country  Cousin  "  which  doesn't  look 
"  hodge  podge  "  invites  special  praise  from 
this  department.  Of  course  the  Regent 
had  a,  rather  appropriate  picture  for  its 
Thanksgiving  bill  and  one  which  tied  up 
extra  well  with  the  co-operative  advertising 
idea.  Just  whether  Manager  George 
Tooker  of  the  Regent  is  responsible  for  the 
framing  of  this  display  or  not  we  haven't 
been  informed.  If  he  is  then  our  congratu- 
lations go  double.  It  is  something  to  be 
a  good  showman  and  a  good  artist  all  in 
the  same  piece.  This  display  was  used  in 
the  Elmira  Herald  of  November  21st. 

Common  sense  avoids  all  misunderstand- 
ings. 

THIS  display  by  the  Stillman  of  Cleve- 
land, half  of  a  half  page  is  the  first 


Stillman 


Constance  Bmney  f 

ERSimE 

The  Debotanle  Star  of  Screen  and  Stag* 
A  oew  dUcovery  in  the  ranki  of  aclrciu*— a  liHle  girt  who 
Kt«  youth,  beauty  mnd  chiirm.  who  h*»  won  ih*  whple 
ed  endoriemrnt  of  cntkal,  blue  Broadway  in  lh«  >a 
fui  play  "39  Ea.t  ■■     She  will  prove  her  merit  in  tbU. 
the  piehiriied  ver*ion  of  the  far-famed  noiel  hy  H. 
R.  Martin  "Bamabetta"  in  which  Mn.  Flike  cap- 
tivated the  country  It  i>  >  >1ory  of  faUe  lo«e  and 
true  love,  the  unfoldinji  of  the  bright  flower  of 
noeeni  girlhood  triumphant  over  leKiihne** 


lulling  we  have  seen  on  "  Erstwhile  Susan  " 
so  we  have  taken  pains  to  cut  it  loose  from 
a  heading  which  stated  that  the  half  page 
was  Loew's  theatres  space. 

There  can  lie  no  question  but  that  the 
Stillman  has  advertised  this  feature  along 
the  right  lines.  It  has  used  two  very  good 
cuts  of  -Miss  Binney,  one  in  character  and 
one  as  an  ingenue,  told  about  her  success 
in  "  39  East,"  mentioned  that  this  is  Mrs. 
Fiske's  play  and  Helen  R.  Martin's  novel 
and  franied  it  all  within  a  nice  decorative 
border.  The  writer  happened  to  write  the 
review  and  plan  book  for  this  picture  and 
what  the  Stillman  has  done  here  is  exactly 
what  was  recommended  there. 

.Since  a  famous  division  lias  returned 
lots  of  girls  have  started  chasing  rainbows. 


THE  GREATEST 
CAST  EVER  ASSEMBLED 

m  KINGDOM/PREAMS' 

KaJhIyH  Willjams        Aniva  a.Nill.sorv 
Tu(|y  MarjKaH         tlaloK  Oi-av&s 
tdwijv  S«*var\s       Mor^liall  Neilaiv 
ANP    ^    SCORE  g/QTHERS. 
Chaplirs.  R-cvival  -  Concci'l  5oloisf- 
SqmpKorvy  OfcKdsh-a  of  35 


Motion  picture  stars  spend  a  lot  of  money 
in  conversation. 


HOW  THEY  HATED  MEN!  \ 


They  *erequKc  sure  that  men  were  responsible  for  all  Ihe  trouble  in  the 
world— and  Ihey  simplj  hated  Ihcm.  So  Ihey  swore  thai  Ihej  would  never— 
never-\EVF;K-  \nd  jusi  then  a  man  broke  into  their  room.  He  -us  run- 
rung  anaj  from  another  «oman,  but  lhat  didn't  matter;  Ihey  aimpl.!  couldn't 


Jesse  L,  Lasky  P/esenk  |      ML  I  X 

MAIIGUERITE  \^  LM  K  |V 


lauKhf.  hut  . 
Warren.  He 
and  Ue  Hiil 


"GIRLS 


yy    From  the  Great 
Stage  Success 
by  CLYDE  FITCH 


A  Picture  thai  Camu  Our  Strongest  Guarantei 


The^  Tiger's  Trail 


Selectee/  Comedy 


mm 


4454    (Exhibitors  Service) 


Motion  Picture  News 


Manager  H.  B.  Franklin's  Thanksgiving  week  stage  setting 


Increasing  Your  Seating  Capacity 

By  Harold  B.  Franklin 
Managing  Director,  Shea's  Hippodromt 


IT  is  possible  to  increase  the  capacity  oi 
your  house  without  making  any  al- 
terations !  All  that  is  necessary  is  to  get 
your  patrons  to  come  when  your  feature 
begins,  instead  of  having  them  walk  in 
during  the  second,  third  or  fourth  reel. 
Not  only  will  this  give  you  more  room  for 
your  second  and  third  show,  but  will  give 
considerably  more  satisfaction  to  your 
patrons,  because  they  will  enjoy  the  fea- 
ture more  thoroughly  and  will  be  enabled 
to  follow  the  continuity  of  the  story.  Who 
would  think  of  pickifig  up  a  book  and 
starting  in  at  the  fifteenth  chapter  or 
watching  a  play  backwards,  yet  this  is 
what  is  being  done  in  the  majority  of  mo- 
tion picture  theatres. 

It  will  be  argued  that  it  is  no  easy  mat- 
ter to  make  your  patrons  come  at  a  de- 
finite time.  That  may  be  so.  Some  of 
your  patrons  are  likely  to  come  at  any 
time,  regardless  of  any  effort  you  may 
make.  These  you  cannot  control.  But 
there  are  many  who  can  be  influenced  to 
come  at  a  certain  hour.  Therefore,  at 
least  half  of  the  issue  is  in  your  hands. 

In  order  to  accomplish  what  we  are 
after,  it  is  necessary  to  arrange  the  pro- 
gram schedule  as  uniform  as  possible  for 
every  presentation,  providing,  of  course, 
that  the  character  of  the  feature,  comedy, 
etc.,  will  allow  this.  It  may  at  times  be 
more  advantageous  to  rearrange  the  run- 
ning order  of  a  show  in  order  to  have  it 
blend  properly.  But  with  few  exceptions 
most  programs  run  a  certain  time.  When 
the  feature  is  unusually  long,  one  or  two 
of  the  shorter  subjects  can  be  eliminated 
without  hurting  the  entertainment  value 
of  the  program.  By  having  your  show 
run  a  certain  length  you  can  put  on  the 
principal  feature  at  a  stated  time  each 


day,  say  for  example,  at  12,  2,  4,  6,  8  and 
10  o'clock.  By  constant  concentration  in 
all  advertising  and  displays  on  the  fact 
that  the  feature  begins  at  the  stated  in- 
tervals you  will  convert  a  surprisingly 
large  percentage  of  your  patrons. 

The  following  mediums  are  at  your  dis- 
posal for  spreading  your  message : 

Program  schedule  in  front  of  theatre. 

Slides  and  trailers  with  stated  time. 

Newspaper  ads. 

Time  schedules,  placed  at  important 
points  throughout  the  house. 

It  will  be  but  a  short  time  before  your 
patrons  will  realize  that  for  a  true  enjoy- 
ment of  the  program  they  should  come  at 
the  beginning  of  the  feature. 

At  Shea's  Hippodrome  we  have  found 
the  time  schedule  form  to  be  of  great  ad- 
vantage. These  forms  are  furnished  to 
the  head  usher  on  each  floor  and  one 
placed  in  a  frame  at  each  doorkeeper's 
station.  They  are  also  hung  in  the .  rest 
rooms.  In  this  way  employes  are  made 
familiar  with  every  part  of  the  perform- 
ance and  can  answer  questions  in- 
telligently. A  program  time  schedule  is 
a  permanent  part  of  the  frame  display. 

We  also  feel  that  it  is  important  to  give 
prompt,  courteous,  telephone  service  and 
an  operator  is  kept  on  duty  from  9  a.  m. 
until  11  p.  m.,  who  can  give  patrons  al- 
most any  information  desired. 

Anyone  will  agree  that  it  is  a  decided 
advantage  to  see  a  picture  from  the  be- 
ginning to  the  end,  and  not  backwards. 
You  have  an  easy  problem  to  solve.  Ii 
merely  requires  the  willingness  on  the 
part  of  the  exhibitor  to  plan  an  intelligent 
campaign  to  educate  patrons  just  when  to 
come  in  order  to  enjoy  the  full  measure 
of  his  entertainment 


New,  Novel  and  Effective 


MANAGER  Charles  C.  Perry  of  the 
Minneapolis  Strand,  recently  created 
considerable  comment  on  his  double-bill, 
Charles  Kay  in  "  The  Egg-Crate  Wallop  " 
and  '■  Uncle  Tom  Without  the  Cabin "  by 
using  some  novel  advertising  schemes. 

On  the  Monday  after  the  film's  opening 
the  Minneapolis  Boxing  Club  staged  a 
prize-fight  for  the  benefit  of  visiting  Am- 
erican Legionaires.  Manager  Perry  and 
his  advertising  director,  J.  L.  Johnston, 
issued  a  special  herald  which  called  at- 
tention to  the  boxing  bout  in  "  The  Egg- 
Crate  Wallop  "  and  backed  this  up  with  a 
program  of  future  attractions  under  the 
captions  "  Main  Events  and  Lively  Pre- 
liminaries." These  heralds  were  laid  on 
each  seat  at  the  fight  and  handed  out  to 
fight  fans  as  they  left  the  scene  of  the 
bout.  To  follow  this  up,  Mr.  Perry  con- 
ceived the  idea  of  a  street  parade  and 
each  noon  during  the  showing  of  the  dual- 
feature  a  "  big  free  street  parade "  made 
up  of  five  people  and  a  bull-dog,  wended 
its  way  up  the  leading  thoroughfares 
much  to  the  hilarity  of  thousands  who 
lined  the  line  of  march.  The  parade  was 
led  by  a  stocky  negro  playing  a  baritone 
horn  and  bearing  a  sign  "  The  Band. " 
Second  came  a  boy  with  a  cake  of  ice 
bearing  the  wording  "  The  ice  that  Eliza 
crossed, "  then  came  another  youngster 
pulling  a  wagon  in  which  rode  Little  Eva 
attired  in  silken  hoop  skirts  and  fluffy 
pantalettes  and  keeping  the  light  from  her 
eyes  with  a  miniature  parasol.  Next  fol- 
lowed Simon  Legree,  with  walrus  like 
moustache  and  a  blacksnake  whip.  By 
his  side  trotted  a  small  bull  terrier  bear- 
ing a  sign  "  Bloodhounds "  and  tied  to 
Little  Eva's  vehicle  with  a  rope  almost  as 
large  as  the  dog  himself.  At  the  end  of 
the  parade  a  boy  carried  a  placard  calling 
attention  to  the  showing  of  "  Uncle  Tom 
Without  the  Cabin "  at  the  Strand.  The 
box  office  proved  Mr.  Perry's  idea  to  be 
a  decided  asset  to  his  week's  business. 


Tic-up  effected  by  Manager  Gildersleeve 
of  the  Kingston  Opera  House  for 
"  Checkers." 


December  20  ,   i  9  J  9 


(Exhibitors  Service)  4455 


Two  Musicians  and  Brains- 
Result  a  High  Class  Vaude- 
ville Act 


MILWAUKEE  promises  to  be  famous 
for  something  besides  that  which  it 
was  famous  for  before  the  "  thirsty-first  " 
of  July  if  Manager  George  Fischer,  the 
enterprising  manager  of  the  above  named 
city,  keeps  on  with  his  clever  exploitation 
stunts,  at  his  Alhambra  theatre. 

To  be  epigramic  and  quote  our  Milwau- 
kee correspondent  we  state  that  it  is  pos- 
sible to  take  two  musicians  from  your 
orchestra,  use  a  little  ingenuity  and  the 
result  is  a  thousand-dollar  vaudeville  act. 

That  is  the  recipe  used  recently  by 
Manager  George  Fischer  in  presenting  a 
novelty  number  as  part  of  the  program 
at  the  Alhambra.  Manager  Fischer  had 
the  director  of  his  orchestra,  George  Lip- 
schultz,  and  the  pianist,  William  Lindner, 
play  a  few  selections  as  a  special  offering. 
He  dressed  the  two  musicians  in  white 
and  used  an  ivory  baby  grand  piano.  Mr. 
Fischer  then  secured  the  use  of  a  massive 
gilt  frame  from  a  local  art  museum,  the 
frame  having  been  specially  constructed 
for  a  huge  oil  painting.  This  was  set  in 
front  of  the  piano  and  surrounded  by 
black  cloth  hangings.  Border  lights  were 
placed  inside  the  frame,  the  entire  effect 
being  most  pleasing  to  the  eye.  In  addi- 
tion to  this  the  operators  in  the  projec- 
tion booth  constructed  colored  slides, 
which  were  so  blocked  out  that  they  il- 
luminated just  the  gilt  frame  around  the 
small  stage.  As  the  dim  lights  were 
gradually  brought  up  the  two  players 
stood  perfectly  still,  the  entire  effect  being 
that  of  a  huge  picture.  The  act  was  such 
a  novelty  and  made  such  a  hit  with  the 
Alhambra  audiences,  that  it  will  be  re- 
peated at  an  early  date. 

According  to  Manager  Fischer  the  idea 
is  but  another  example  of  how  ordinary 
olios  may,  by  a  little  thought,  be  made  into 
high  class  acts. 


Novel  setting  for  musical  act  used  at  the  Alhambra  theatre,  Milwaukee 

Exhibitors  Help  Each  Other 

With  Telegram  Display 


OUT  in  Wisconsin,  two  wide-awake 
showmen,  E.  C.  Bostwick  of  Mil- 
waukee, and  R.  K.  Mosiman  of  Oshkosh, 
have  originated  a  novel  and  profitable  idea- 
of  motion  picture  exploitation. 

By  displaying  in  the  lobby,  an  enthusiastic 
telegram  from  Milwaukee  to  Oshkosh  ex- 
hibitor, in  conjunction  with  other  publicity 
stunts  for  Mary  Miles  Minter  in  "  Anne  of 
Green  Gables,"  a  large  patronage  was 
drawn  to  Mr.  Mosiman's  theatre. 

Mr.  Bostwick  telegraphed  to  Oshkosh, 
stating  all  that  he  had  found  true  of  the 
merit  and  charm  of  "  Anne  of  Green 
Gables "  and  of  the  appeal  which  Mary 
Miles  Minter  had  for  Milwaukee  audiences 
during  the  showing  of  the  picture  there. 

Mr.  Mosiman  showed  a  keen  sense  of  ad- 
vertising value  by  placing  the  original  tele- 
gram in  an  attractive  frame  in  his  lobby. 


A  view  of  the  participants  in  Manager  Fischer's  style  shoiv,  recently  staged  at  the 

Alhambra  theatre,  Milwaukee 


In  large  letters  at  the  top  were  the  words: 
"  Read  this !  "  Mr.  Mosiman  declares  such 
is  the  curiosity  of  the  average  citizen  that 
nine  out  of  ten  stopped  to  read,  and  that 
the  use  of  the  telegram  display  as  a  lobby 
decoration  is  effective  and  arresting  to  the 
eye. 

He  further  suggests  that  this  idea  has 
boundless  possibilities  for  exhibitors  all 
over  the  country  who  have  contracted  for 
similar  pictures.  The  value  of  a  commen- 
datory message  from  an  exhibitor  in  a 
large  city  to  the  patrons  of  a  theatre  in  a 
smaller  town  are  tremendous  in  the  opinion 
of  Mr.  Mosiman,  and  in  many  cases  this 
mutual   aid  can  be   easily  arranged. 

In  addition  to  this  unusual  form  of 
picture  publicity,  Mr.  Mosiman  attributes 
his  success  with  "  Anne  of  Green  Gables  " 
to  an  extensive  tie-up  with  the  public 
schools  of  Oshkosh,  and  with  the  Y.  W. 
C.  A. 

Dignified  letters  were  sent  to  the  princi- 
pals of  every  educational  institution  in 
Oshkosh,  in  which  attention  was  called  to 
the  photoplay.  Because  this  picture  is 
adapted  from  the  classic  American  story  by 
L.  M.  Montgomery,  and  is  well  known  to 
educators  throughout  the  country,  an  appeal 
was  made  as  to  its  literary  value  and  the 
benefits  of  arranging  school  parties  for 
special  viewings  of  the  picture. 

The  local  Y.  W.  C.  A.  was  approached 
for  its  opinion  of  the  photoplay  and  a  large 
patronage  resulted  from  the  boosting  of 
the  film  received  at  the  hands  of  this  or- 
ganization. 


First  Run  Theatres 
on 

Pases  4465-66-67 


4456    (Exhibitor;  Service) 


Motion  Picture  News 


The  most  unique  corp  of  "  sandzvich  men"  who  ever  advertised  a  picture.  These  boys 
worked  for  the  "  Sunshine  Club  "  and  the  Liberty  theatre,  Fresno,  Cal. 

New  Style  ''Sandwich  Men'' 

Work  for  Manager  Sharp 


EXHIBITORS  who  are  looking  for  a 
"Sunshine  Week"  can  herein  find 
the  receipt,  tried,  proven  practicable  and 
feasible  and  highly  profitable  by  George 
F.  Sharp,  manager  of  the  Liberty  theatre, 
Fresno,  Cal. 

This  sunshine-special  is  highly  recom- 
mended to  exhibitors  who  have  a  strong 
specia  1  feature  in  opposition  to  combat 
against.  This  was  the  predicament  Mr. 
Sharp  experienced.  Thanks  to  the  pub- 
licity department  of  a  rival  theatre  he  was 
informed  a  month  in  advance  that  during 
a  certain  week,  not  far  distant,  he  was 
going  to  have  the  hardest  competition  in 
the  history  of  the  Liberty  theatre.  Ac- 
cording to  the  plans  of  this  rival  exhibitor 
Mr.  Sharp's  house  would  be  lucky  to  even 
get  receipts  enough  to  pay  the  operator's 
salary. 

Thus  it  was  that  a  recent  week  in 
Fresno  was  designated  as  "  Sunshine 
Week,"  so-called  because  the  Liberty 
Theatre  was  launching  a  drive  for 
sunshine  and  the  "  Sunnyside  Club "  of 
Fresno  was  all  keyed  up,  eager  to  make 
the  week  the  biggest  thing  in  Fresno  his- 
tory. And  the  campaign  was  opened  with 
a  most  auspicious  announcement  stating 
that  the  brightest  star  in  filmland  was 
going  to  shed  the  sunshine's  glow — Mary 
Pickford  in  "  The  Hoodlum,  " 

The  "Sunnyside  Club,"  be  it  said,  wa> 
a  semi-charitable  organization.  whose 
greatest  mission  was  to  bring  cheer  into 
the  hearts  of  poor  children.  This  Club, 
like  all  good  clubs  and  many  good  people, 
needed  money.  So  what  could  be  sweeter 
than  arranging  some  sort  of  a  benefit  or 
percentage  of  the  net  receipts  to  be  paid 
this  organization.  And  in  return  for  a 
part  of  the  net  profits,  the  club  agreed  to 
enlist  the  aid  of  all  newsboys  in  Fresno 
It  was  decided  to  have  each  of  the  news- 
paper carriers  wear  a  neat  and  attractive 
sign  on  his  back  advertising  the  showing 
of  "  The  Hoodlum  "  at  the  Liberty  theatre 

A  novel  feature  of  this  arrangement 
was  the  method  devised  by  Mr.  Sharp  to 
prevent    the    lioys    from    smearin?  their 


signs  and  collecting  debris  with  them. 
Prizes  were  offered  the  boys  who  could 
keep  the  signs  cleanest.  The  posters  were 
returned  to  the  theatre  surprisingly  fresh 
and  the  only  casualties  reported  were  the 
outcome  of  grudge  fights. 

Publicity  regarding  Sunshine  week  wa^ 
lavishly  administered.  Fresno  was  not 
lacking  in  newspapers  that  are  glad  to 
boost  a  worthy  cause  and  during  the  cam- 
paign there  was  an  article  on  the  front 
page  of  each  daily  newspaper  calling  pub- 
lic attention  to  the  worthy  cause  of 
spreading  Sunshine. 

Despite  the  amount  of  free  publicity, 
Sharp  was  not  content  to  be  found  want- 
ing in  the  advertising  columns.  .  Although 
he  had  an  opportunity  of  sitting  back  and 
watching  a  successful  campaign  being 
launched,  he  realized  that  the  maximum 
of  results  could  not  be  obtained  without 
a  combined  effort  for  appealing  exploita- 
tion matter  about  the  pictures  and  in- 
formative matter  about  the  sunshine  drive, 
so  he  bought  liberal  newspaper  space  and 
attended  to  all  the  more  ordinary  matters 
pertaining  to  good  exploitation. 

"  The  best  things  about  '  Sunshine 
Week,' "  said  Mr.  Sharp,  "  is  that  it 
brought  a  lot  of  sunshine  into  the  lives  of 
the  poor  of  Fresno.  Also  it  made  the 
biggest  profit  in  the  history  of  my  house, 
although  we  had  the  strongest  opposition 
imaginable  to  compete  against.  " 

Real  Co-operation  Between  News- 
paper and  Exhibitor 

WHEN  it  comes  to  getting  in  the  lime- 
light for  free  publicitj',  the  grand 
prize  should  go  to  A.  Horwitz,  manager 
of  the  Colonial  theatre.  Toledo,  Ohio.  Not 
that  Mr.  Horwitz  was  following  Kid  Mc- 
Coy's advice  for  himself,  but  rather  for 
the  benefit  of  the  Colonial  and  its  at- 
traction, "  The  Perfect  Model,"  which 
has  as  star  Audrey  Munson,  the  Cleveland 
artists'  model. 

Miss  Munson  was  the  medium  through 
which   Mr.   Horwitz   worked.     When  he 


played  the  Munson  feature,  the  star  was 
induced  to  come  to  Toledo  for  a  personal 
appearance  engagement  and  the  Toledo 
Blade  was  interested  in  her  visit  to  the 
extent  of  ostensibly  being  official  host. 

"  The  Blade  arranged  with  Miss  Mun- 
son to  give  its  women  readers,"  we  quote 
from  a  copy  of  the  paper,  "daily  instruc- 
tions at  her  suite  in  the  Secor  hotel ",  and 
filled  its  columns  about  the  lady,  what  she 
did,  where  she  did  it  and  how  she  came  to 
do  it,  for  the  whole  week.  Miss  Munson 
gave  health  talks  and  athletic  advice  and 
beauty  hints  and  a  lot  of  other  hints  and 
the  Blade  and  the  Colonial  and  the  feature 
picture,  "  The  Perfect  Model,"  came  in 
for  some  advertising  in  every  interview. 
It  was  a  clean  up  in  every  way  for  film, 
the  newspaper,  and  the  Colonial.  No 
better  example  of  what  may  be  accom- 
plished in  the  way  of  co-operation  between 
newspaper  and  exhibitor  has  ever  been 
reported.  It  is  a  fine  opportunity  to  prove 
that  the  movie  page  is  a  valuable  asset  to 
both  publisher  and  showman.  If  you  want 
to  convince  your  editors  that  other  news- 
papers are  giving  the  photoplay  free  space 
because  it  is  good  reading,  write  for  copies 
of  the  Blade  covering  this  campaign. 


Victoria  of  Baltimore  Installs  IS  etc 
Screen  Set 

An  Italian  garden  the  back  of  which  is 
a  mess  of  luxurious  foliage  through  which 
a  crescent  moon  appears  to  throw  the  half- 
light  of  evening  is  the  design  of  a  ncv/ 
screen  set  which  has  just  been  installed 
at  Nixon's  Victoria  theatre,  Baltimore.  The 
screen  is  suspended  into  the  midst  of  the 
garden.  A  soft  light  near  the  footlights 
outlines  the  marble  balustrade  of  a  stair- 
case which  leads  into  a  sunken  garden  in 
which  is  an  electrically  lighted  aquarium 
of  live  fish. 

In  suspending  the  screen  in  this  manner, 
Harry  McComas,  who  designed  the  set, 
has  made  use  of  a  method  that  has  never 
before  been  utilized.  The  set  is  buil< 
along  the  lines  of  that  of  the  Rialto  theatre 
in  New  York  of  which  Mr.  McComas  was 
for  several  years,  stage  director. 


George  F.  Sharp,  manager  of  the  Liberty, 
Fresno,  Cat. 


December  20 ,  1919 


(Exhibitor    Service)  4457 


Lacy  Cashes  in  on  Woman's 
Superstitions 

HERE  is  the  story  of  a  man  who  makes 
extra  money  because  he  knows  that 
one  ot  woman's  prerogatives,  along  with 
the  one  to  change  her  mind,  is  the  tendency 
to  be  superstitious.  Pretty  nearly  every 
woman  is  like  Ethel  Barrymore  in  "  De- 
classe," ■■  Never  would  believe  her  doctor 
or  lawyer  but  always  had  faith  in  a  fortune 
teller."  This  wise  man  to  whom  we  refer 
is  Will  Lacy,  manager  of  the  Star  theatre, 
Portland,  Oregon,  who,  when  playing  "  The 
Thirteenth  Chair,"  decided  that  an  op- 
portunity was  presented  to  get  a  lot  of 
women  out  by  engaging  a  clairvoyant  for 
a  special  matinee  showing  to  which  only 
the  gentler  sex  were  to  be  admitted.  Just 
what  happened  inside  the  theatre  at  this 
special  performance  is  not  known  by  the 
writer,  but  what  happened  outside  may  be 
judged  by  the  accompanying  illustration. 
Apparently  a  lot  of  late  dinners  were  staged 
in  Portland  on  the  day  of  the  matinee,  since 
the  females  shown  in  the  cut  were  only 
those  who  could  not  get  in  to  the  show, 
and  were  waiting  for  the  next  performance. 
Don't  forget  this  stunt  if  you  haven't  played 
"  The  Thirteenth  Chair."  It  is  an  especially 
good  idea  since  clairvoyance  enters  largely 
into  the  plot  of  the  picture. 

In  the  lobby  display  illustration,  you  will 
note  the  sign  which  reads  "  Extra  attrac- 
tion. Ask  Cunning,  he  is  the  man  who 
knows."  We  can  not  resist  the  temptation 
to  add  that  this  seems  an  excellent  name 
for  a  clairvoyant. 

For  the  regular  three  days  engagement 
of  "  The  Thirteenth  Chair,"  Manager  Lacy 
relied  on  good  newspaper  advertising  and 
his  attractive  lobby  display  to  attract  busi- 
ness. The  tasty  arrangement  of  the  display 
will  be  noted  in  the  photograph  at  the 
right.  The  "  incandescent  spot,"  placed 
just  back  of  the  center  board  of  "  stills," 
was  used  to  throw  a  colored  light  on  a 
figure  of  the  clairvoyant  as  shown  in  the 
producer's  three  sheet  on  the  feature. 


JOE  MAITLAND,  proprietor  of  the 
Palace  Theatre  at  Mandan,  N.  D., 
has  just  put  over  a  "  tieup  "  advertising 
campaign  in  behalf  of  a  picture  which 
ranks  him  as  an  exploitation  leader  in  the 
Northwest  and  places  the  ingenuity  of  the 
small  town  exhibitor  on  a  par  with  the 
best  big  town  showmen  in  the  busmess. 

Mr.  Maitland  had  booked  Mary  Pick- 
ford's  "  The  Hoodlum "  for  a  two  days' 
run.  For  a  week  in  advance  of  its  presen- 
tation he  had  every  housewife  in  town  talk- 
ing about  it. 

Tieup  advertising  campaigns  are  nothing 
new  in  this  territory,  but,  in  deciding  to 
employ  this  well-tried  and  most  effective 
medium  of  cooperative  publicity,  the  Man- 
den  exhibitor  came  to  the  conclusion  that 
to  get  a  maximum  of  results  he  must  in- 
ject something  "decidedly  different"  into 
his  plan  of  action. 


So  he  bought  5,000  brown  paper  bags 
such  as  are  used  by  grocers  for  the  dis- 
tribution of  groceries  to  their  customers. 
On  one  side  of  each  of  these  bags  he  had 
printed  in  red  letters  the  announcement 
that  "  The  Hoodlum  "  had  been  booked  for 
a  run  at  the  Palace. 

He  then  gave  1,000  bags  to  each  of  five 
grocery  store  proprietors,  who  were  more 
than  glad  to  receive  this  donation,  for  it 
not  only  provided  them  with  free  con- 
tainers for  articles  purchased  by  customers 
but  advertised  their  business  as  well  as  the 
picture. 

"  A  play  that  set  Twin  City  fans  talk- 
ing," read  the  advertisement  on  one  of  the 
bags.  "  Our  own  Mary  Pickford  in  the 
second  picture  from  her  own  studio,  '  The 
Hoodlum,'  which  is  little  Mary's  greatest 
achievement.  Palace  two  nights,  Wednes- 
day, Thursday,  November  5  and  6 — Special 
matinee  Wednesday,  4  p.  m." 

And  at  the  bottom  of  this  announcement 
was  the  statement,  "  Buy  your  groceries  at 
O'Rourke's  Grocery  Store."  In  the  cases 
of  each  of  the  four  other  grocers,  their 
names  were  substituted  in  place  of 
"  O'Rourke's." 

Inasmuch  as  Mr.  Maitland  obtained  the 
cooperation  of  the  five  leading  grocery 
stores,  practically  every  home  in  town  that 
bought  its  food  in  Mandan  (and  it  is 
claimed  that  all  of  them  do),  received  these 
brown  grocery  bags  with  the  intelligence 
concerning  the  coming  attraction. 

Husbands  who  stopped  in  at  the  grocery 
at  the  end  of  a  day's  work  to  get  a  pound 
of  butter  or  a  dozen  eggs  smiled  when  they 
read  the  novel  advertisement  that  enclosed 
their  purchases.  Housewives  remarked 
about  it.  The  psychology  of  the  whole 
stunt  made  itself  felt  in  a  most  substantial 
way.  It  reached  out  of  town  to  the  farmers 
who  came  in  to  make  their  necessary  pur- 
chases of  supplies  for  the  winter. 

And  when  the  picture  showed  the  whole 
town  and  countryside  turned  out  to  enjoy 
it,  according  to  Mr.  Maitland. 


4458    (Exhibitors  Service) 


Motion   Picture  News 


Welcome  bantier  on  State  Street,  Chicago,  preceding  the  opening  of  Elsie  Janis  in 

"  A  Regular  Girl  " 

Windy  City  Exploitation  For  ''A 

Regular  GirV^  Merits  Praise 


THE  Chicago  exploitation  for  "  A  Regu- 
lar Girl  "  has  attracted  widespread  at- 
tention in  the  Windy  City. 

To  begin  the  two  weeks'  campaign,  per- 
mission was  secured  from  the  city,  to 
string  a  huge  banner  across  State  Street 
at  one  of  the  busiest  loop  corners,  wel- 
coming the  Second  Division  Association, 
which  held  its  convention  in  the  City  on 
November  11th,  12lh  and  13th — and  in- 
cidentally including  in  the  welcome,  Elsie 
Janis,  a  Regular  Girl.  Permission  was 
granted  and  the  banner  was  thrown  across 
the  street. 

Then  began  a  campaign  for  windows  in 
the  loop  and  the  co-operation  of  a  goodly 
number  of  business  houses  was  secured, 
among  them  prominent  State  Street  jew- 


Window  display  for  "A  Regular  Girl," 
Chicago. 


elry  stores  who  have  made  a  practice  of 
placing  silver  frames  in  their  windows, 
containing  the  photograph  of  some  prom- 
inent actress,  were  pleased  to  have  the 
opportunity  of  presenting  Elsie  Janis  in 
this  form. 

One  of  the  novel  window  tie-ups  se- 
cured was  that  of  a  circuit  of  seven  win- 
dows controlled  by  Doctor  B.  F.  Schulte, 
a  prominent  Chicago  optician.  Dr.  Schulte 
each  week,  causes  to  be  placed  in  these 
windows  a  large  oil  painting  of  some 
prominent  character,  bedecked  with  suit- 
able spectacles.  Dr.  Schulte  readily  agreed 
that  it  would  be  a  logical  move  to  place 
Miss  Janis'  picture  in  all  of  these  windows, 
which  was  done. 

Woolworth's  store  was  next.  "  A  REG- 
ULAR GIRL"  is  the  name  of  a  sheet  of 
music,  published  by  Watterson,  Berlin  and 
Snyder.  It  was  with  little  difficulty  that 
Woolworth's  was  sold  on  the  idea  of  fea- 
turing this  song  in  their  windows  for  a 
week  of  the  picture's  run.  A  big  window, 
just  off  State  Street,  at  Monroe,  in  the 
shadow  of  the  big  "  Welcome "  banner, 
was  the  window  selected. 

It  was  discovered  that  Elsie  Janis  was 
responsible  for  a  "  best  seller, "  the  same 
being  a  book  containing  accounts  of  her 
overseas  adventures.  Inquiry  uncovered 
the  fact  that  the  book  was  on  sale  at  A. 
C.  McClurg's,  Chicago's  biggest  book 
store.  Consequently,  they  were  informed 
that  Elsie's  picture  would  soon  be  in  the 
city,  and  that,  a  window  containing  a  dis- 
play of  the  book  might  result  in  better 
than  the  ordinary  business,  and  a  set  of 
stills  and  a  window  trim  and  a  mounted 
poster  of  Miss  Janis  was  placed  at  the 
store's  disposal. 

In  order  to  give  the  picture  a  royal  send 
off,  the  co-operation  of  the  Marines  in 


Holds  Contest  for  I  nee*  Stars 

THE  appearances  of  Douglas  MacLean 
and  Doris  May,  Thomas  H.  Ince's 
new  co-stars,  "  Twenty-three  and  si  Half 
Hours  Leave,"  at  the  Olympia  theatre,  New 
Haven,  was  the  occasion  for  Manager 
Spragg's  holding  a  novel  contest  which 
developed  keen  interest  among  his  patrons 
and  increased  his  attendance  by  hundreds. 

By  means  of  special  slides  run  before  and 
during  the  engagement  of  the  picture  at  the 
Olympia,  the  public  was  informed  that  the 
management  offered  prizes  for  the  best 
opinions,  written  in  two  hundred  words  or 
less,  as  to  the  young  co-stars  becoming  the 
most  popular  discoveries  of  the  year.  The 
judges  were  Col.  N.  G.  Osborne,  of  the 
Journal-Courier,  and  Col.  Charles  W. 
Pickett  of  the  Times-Leader.  Literary 
ability  of  surprising  quality  and  quantity 
was  evidenced. 

The  winner  of  the  first  prize  was  a 
young  lady.  More  than  twenty-five  essays 
were  really  considered  for  first  money, 
and  it  was  with  some  difficulty  that  a  de- 
cision was  finally  reached. 

All  the  persons  who  submitted  stories 
were  given  mention  in  the  publicity  atten- 
dant on  the  contest  and  were  also  re- 
warded for  their  efforts  in  various  ways. 
In  this  way  the  chance  of  having  dis- 
gruntled persons  always  to  be  considered 
in  running  a  contest  was  avoided. 

Chicago  was  secured.  Their  huge  truck 
bearing  banners  on  the  side  with  the  leg- 
end, "ELSIE  JANIS,  A  REGULAR 
GIRL,  SAYS  'JOIN  THE  MARINES,' 
A  REGULAR  OUTFIT,"  bore  down  on 
the  loop  on  Monday,  November  24th. 

The  day  the  picture  opened,  500  toy 
balloons  were  let  loose  from  the  top  of 
the  Consumer's  building,  one  of  the  tallest 
of  the  loop  buildings.  Each  balloon  bore  a 
tag  entitling  the  bearer  to  an  autographed 
picture  of  Miss  Janis.  The  "  balloon  as- 
cension "  blocked  traffic  and  caused  police 
interference  but  not  before  most  of  the  bal- 
loons were  on  their  way  skyward  and  had 
floated  off  over  the  city. 

Many  of  the  tags  were  returned  for  the 
photographs  offered  as  a  reward. 


The  Woolworth  display  in  connection 
with  the  showing  of  "A  Regular  Girl," 
Chicago. 


December  20 ,  1919 


(Exhibitors  Service)  4459 


Proving  It  Pays  to  Play  the  Big 
Ones 

THE  theory  that  it  doesn't,  matter  what 
production  the  big  Broadway  picture 
theatres  in  New  York  play,  or  that  they 
are  bound  to  do  about  as  much  business 
regardless  of  the  attraction,  or  the  amount 
of  exploitation  and  a  lot  of  similar  ideas 
have  gone  overboard  co.r.pietely  in  the  en- 
gagement of  "  Male  and  Female "  the 
Cecil  B.  De  Mille  production  adapted 
from  the  Barrie  stage  play,  "  The  Admir- 
able Crichton"  at  the  Rivoli  and  Rialto 
theatres  during  the  last  two  weeks. 

New  York  did  not  have  the  honor  of  a 
premier  presentation,  which,  by  the  way, 
is  getting  to  be  rather  an  exception,  and 
the  film  came  into  town  with  advance  no- 
tices of  success  both  as  box  office  and  en- 
tertainment success  from  such  cities  as 
Boston,  San  Francisco  and  Chicago,  which 
while  probably  not  of  any  great  bo.x  office 
value  to  the  Rivoli  theatre,  where  the  pic- 
ture opened  before  moving  to  the  Rialto 
for  the  second  week's  engagement,  did 
serve  to  emphasize  to  those  who  had  its 
New  York  presentation  in  charge  that  they 
should  go  the  limit  with  their  exploitation, 
sure  that  their  appropriation  for  advertis- 
ing would  be  covered  in  the  business  the 
film  would  do. 

So  it  was  that  "Male  and  Female" 
opened  after  an  exploitation  campaign 
which  is  seldom  seen  in  this  city,  for  any 
attraction,  let  alone  a  motion  picture. 

The  Metropolis  is  long  on  the  use  of 
lithograph  stands  and  is  used  to  seeing 
a  picture  advertised  extensively  by  this 
method  but  the  number  of  twenty-four 
sheets  that  we  used  for  "  Male  and  Fe- 
male "  surpassed  anything  yet  attempted 
on  a  single  production.  Some  six  thou- 
sand lithographs,  ranging  from  24  sheets 
down  to  the  modest  one  sheet,  placarded 
all  of  Greater  New  York  until  everyone 
who  stirs  outside  his  own  home  must  have 
been  informed  of  the  coming  of  the  open- 
ing attraction. 


Striking  displays  were  arranged  in  the 
windows  of  four  of  the  leading  drug 
stores  in  the  Forty-second  street  district. 
The  center  of  each  of  these  displays  con- 
sisted of  an  original  poster,  in  vivid  colors 
and  sixty  inches  square,  done  by  C.  E. 
Millard,  poster  artist  of  the  Rialto  and 
Rivoli  theatres.  The  posters  show  Gloria 
Swanson.  in  the  role  of  Lady  IVIary  La- 
senby,  in  the  bath  scene,  which  is  one  of 
the  striking  scenes  of  the  picture,  and  thev 
are  being  used  in  connection  with  the  dis- 
play of  perfumes  and  toilet  articles.  The 
stores  carrying  these  displays  were  Lig- 
gett's  at  50  East  Forty-second  street,  509 
Fifth  avenue  and  Hotel  Commodore,  and 
Hetherington's,  Forty-second  street  and 
Vanderbilt  avenue. 

Other  evidences  of  ingenious  exploita- 
tion ideas  advanced  were  to  be  found  in 
the  windows  of  numerous  piano  stores  in 
various  parts  of  the  city.    The  feature  of 


these  windows  was  a  life-size  cutout  of 
one  of   the  three-sheet  posters  showing 


Gloria  Swanson  endeavoring  to  climb 
upon  a  piano,  the  illustration  being  taken 
from  the  scene  in  which  Lady  Mary  is 
struggling  in  the  surging  waters  in  the 
cabin  of  the  yacht  which  has  been  wrecked 
on  the  rocks  of  a  South  Pacific  Island 
The  cut-out  is  mounted  on  compo  board. 

Through  a  tie-up  arranged  with  the 
United  Cigar  Stores  Company,  there  ap- 
peared early  in  the  week  in  the  windows 
of  all  the  United  stores  in  Greater  Naw 
York  colored  posters  showing  Theodore 
Roberts  smoking  a  cigar. 

The  poster  is  12  by  28  inches,  and  be- 
sides advertising  a  Ricoro  cigar  it  car- 
ries the  announcement  that  Mr.  Roberts 
is  appearing  in  "  Male  and  Female, "  to- 
gether with  the  dates  of  the  showing  at 
the  Rivoli  and  Rialto.  These  posters  arc 
being  shown  for  three  days  in  each  of  the 
United  stores  throughout  the  country, 
numbering  nearly  3,000,  and  tie  up  directly 
with  the  theatres  showing  the  picture 
wherever  the  dates  are  concurrent 


4460    (Exhibitors  Service) 


Motion  Picture  News 


View  of  the  lobby  of  ihc  Broadway  theatre,  Charlotte,  N.  C,  during  the  showing  of 

"  Back  to  God's  Country  " 

Brown  of  Harvard  Has  Nothing 

on  Brown  of  Memphis 


MAKING  the  industrial  unrest,  the  H. 
C.  L.,  the  league  of  nations  and  other 
kindred  national  and  international  prob- 
lems take  a  back  seat,  while  the  pretty 
girls  use  up  perfectly  good  space  on  the 
front  page,  the  back  page  and  all  interven- 
ing pages  of  a  leading  afternoon  daily,  is 
the  latest  of  indoor  sports  in  Memphis, 
Tenn. 

Rather  it  was,  for  the  city-wide  beauty 
contest  which  has  just  closed  in  that  thriv- 
ing metropolis  of  the  South,  made  local 
and  national  news  fade  into  insignificance 
for  three  weeks  while  it  was  being  decided 
who  was  the  prettiest  girl  in  the  city. 

As  a  free  space  getter,  this  publicity 
campaign  put  over  by  the  Memphis  Enter- 
prises, Inc.,  of  which  G.  A.  McElravy  is 
general  manager  and  G.  E.  Brown,  pub- 
licity director,  tops  anything  that  section 
of  the  South  has  ever  seen. 

Beginning  with  a  top,  front  page  double 
column  opening  story,  begun  one  week  in 
advance  of  the  first  showing  of  Marguerite 
Clark's  "  Luck  in  Pawn,"  which  the  con- 
test was  to  exploit,  the  publicity  spreads 
ran  all  the  way  up  to  eight  columns,  three 
quarters  of  a  page  in  depth. 

And  outside  of  the  cost  of  the  photo- 
graphic layouts,  the  campaign  cost  the 
Memphis  Enterprises,  Inc.,  absolutely 
nothing. 

The  contest  ran  for  nearly  three  weeks 
and  wound  up  with  the  publication  on  the 
front  page  of  the  photograph  of  Miss 
Elizabeth  Davidson,  who  was  declared  to 
be  the  prettiest  girl  in  Memphis.  Along 
with  the  photo  were  a  story  and  a  poem 
written  by  two  feature  writers  of  the  pa- 
per. 


The  winner  was  chosen  from  among 
more  than  250  of  the  prettiest  girls  in 
Memphis,  which,  by  the  way,  is  noted  for 
its  beautiful  women. 

To  avoid  any  possible  local  influences 
or  petty  jealousies,  it  was  decided  to  have 
a  committee  of  three  prominent  business 
men  select  the  prettiest  12  in  the  city  and 
then  to  have  Marguerite  Clark  act  is  final 
judge.  Accordingly  her  decision  was  wired 
back  to  Memphis  after  photographs  of 
the  12  prettiest  had  been  sent  her. 

The  prize  offered  was  a  sterling  silver 
loving  cup  which  was  donated  by  the  lead- 
ing jeweler  of  the  city  and  displayed  for 
three  weeks  in  his  window.  The  photo- 
graphs of  all  contestants  were  taken  free 
of  charge  by  a  prominent  photographer 
where  the  contestant  did  not  already  have 
a  good  photograph ;  the  columns  of  The 
News  Scimitar,  the  biggest  afternoon 
daily  were  opened  to  Mr.  Brown,  who 
wrote  all  the  publicity  material  and  di- 
rected the  contest. 

Before  the  contest  was  half  over,  the 
entire  city  was  talking  pretty  girls.  Photo- 
graphs poured  in,  layouts  of  the  prettiest 
girls  were  run  and  everybody  was  betting 
on  his  choice  of  the  girls.  The  publica- 
tion of  the  three  quarters  page  spread  of 
the  winning  12  girls  was  the  biggest  thing 
ever  done  and  the  results  at  the  box  office 
of  the  Strand  theatre  after  the  week's 
run  brought  the  smile  that  won't  come  off 
to  the  face  of  the  management. 

And  Miss  Davidson  was  fittingly  crowne  l 
queen  of  the  beauties  when  the  trophy  \va.$ 
presented  to  her  and  the  11  other  girls 
say  they  are  having  the  times  of  their 
young  lives. 


Good  Luck  and  Good  Manage- 
ment Win  for  Graver 


|V/IAKING  his  lobby  look  like  a  Hudsoo 
^"•l  Bay  Company,  who  by  the  way  have 

entered  the  motion  picture  industry,  trad- 
ing post,  was  one  of  the  stunts  that  helped 
Manager  R.  D.  Graver  of  the  Broadway 
theatre  of  Charlotte,  North  Carolina,  to 
put  "  Back  to  God's  County "  over. 

Graver  is  alleged  to  have  been  fortunate 
enough  to  secure  his  Northland  trappings, 
a  rather  scarce  article  in  North  Carolina  we 
imagine,  from  a  disgruntled  manager  of  a 
side  show  which  had  been  playing  the 
County  fair  at  Charlotte.  The  "  props " 
for  the  fair  attraction  were  just  what  the 
enterprising  showman  wanted  for  provid- 
ing atmosphere  for  the  Nell  Shipman  pic- 
ture, with  its  story  of  animals  and  primeval 
life  in  the  far  North  and  he  was  not  long 
in  driving  a  bargain  with  the  side  show- 
manager.  What  he  purchased  may  be 
judged  f  rom  the  accompanying  photograph 
taken  of  the  lobby  during  the  run  of  the 
film.  Incidentally  a  fair  idea  of  whether 
or  not  the  stunt  paid  may  be  judged  from 
the  crowd,  many  no  doubt  waiting  their 
turn  to  get  in  to  see  the  picture,  since  it 
is  to  be  assumed  that  no  one  waits  outside 
a  show  shop  just  for  the  mere  privilege  of 
having  its  picture  "  took."  Some  idea  of 
the  drawing  power  of  "  Back  to  God's 
Country "  among  the  male  sex  may  also 
be  gained  from  an  inspection  of  the  illus- 
tration and  the  noting  of  the  fact  that  most 
of  those  waiting  to  get  in  to  see  the  fea- 
ture are  men.  Seldom  it  is  that  men  will 
wait  at  all  to  get  into  a  picture  house. 


Miss  Elizabeth  Davidson  declared  to  be 
the  prietiest  girl  I'ji  Memphis 


December  20,  1919 


(Exhibitors  Service)  4461 


Novel  exploitation  idea  used  in  the  Philadelphia  showing  of  "Jinx"  ^ 

Blhssbms "  Flays  Day  and  Date  m 

Cincinnati  at  Two  Downto\\n  Houses 


Even  the  Sheep  Have  Entered  the 
.  Show  Game 


IF  the  Philadelphia  public  did  not  become 
acquainted  with  Mabel  Normand  iu  her 
latest  Goldwyn  success  "Jinx,"  it  was  not 
the  fault  of  the  resourceful  publicity  staff 
co-operating  with  the  management  of 
the  Chestnut  Street  Opera  House.  It  hap- 
pened that  the  Shuberts'  "  Monte  Cristo. 
[r."  company  was  playing  in  the  city  at 
the  time  of  the  engagement  o£  "Jinx," 
and  three  of  the  most  strikins?  eirls  iu  the 
company  were  enlisted  as  boosters  lor  the 
picture. 

After  the  assistance  of  the  show  ,4ir!s 
had  been  assured,  a  visit  was  paid  to  :i 
local  meat  packing  concern  that  dona'.cd 
three  Iambs  to  the  cause  of  exploitation. 
These  lambs,  attired  in  blankets,  ribb  ns, 
and  collars  were  led  down  Broad  Street 
to  Chestnut  and  then  along  the  staid  old 
thoroughfare  to  the  theatre,  the  three 
Monte  Cristo  beauties,  directing  the  line  of 
march.  Needless  to  say  the  name  "  Jinx  ' 
appeared  in  conspicuous  lettering  on  ibo 
blankets  worn  by  tlie  lambs. 

At  the  busiest  period  of  Philadelphia" j 
shopping  hours,  the  procession  attracted  so 
much  interest  that  it  held  up  traffic  at  the 
most  crowded  centers  of  the  commercial 
district.  A  news  weekly  cameraman  who 
had  been  tipped  off  to  what  was  going  to 
happen,  was  on  hand  to  film  the  event, 
which  also  was  reported  as  a  news  stor.v 
in  the  Philadelphia  papers. 

Another  advertising  stunt  in  Philadel^ 
phia  was  arranged  in  co-operation  with  the 
Mercer  Automobile  Co.,  which  is  display- 
ing in  its  show  window  neatlj-  framed  pic- 
tures of  Pauline  Frederick  in  her  Mercer 
speedster.  Accompanying  the  picture  is 
a  gilt  card  inscribed  "  Pauline  Frederick, 
GoldwjTi  Star."  John  Bowers  in  his  Hud- 
son car,  also  smiles  on  pedestrians  from 
the  show  window  of  the  Hudson  offices  in 
Philadelphia. 


Look  for  Something  New  in 
Service  Beginning  Next  Week 


MAiSTY  arc  the  tales  of  good  showman- 
ship that  follows  the  engagements  of 
"  i'rokeu  Blossoms"  throughout  the  coun- 
try. Among  the  managers  who  recognized 
the  exploitation  possibilities  the  featun 
possesses,  is  Raymond  Frankel,  manager 
of  the  Alhambra  and  Lubin  theatres  of 
Cincinnati,  who  booked  the  feature  at  both 
houses  and.  then  went  after  his  advertising 
10  insure  enough  business  for  the  day  ami 
date  showings. 

The  exploitation  campaign  was  opencv! 
well  in  advance  of  the  first  day  of  the 
showing  and  included  the  liberal  use  of 
lithographs  in  the  form  of  stickers  and 
teasers  and  specially  prepared  newspaper 
publicit}'. 

Working  with  the  Cincinnati  Post.  Mr. 
Frankel,  a  few  days  previous  to  the  open- 
ing, had  the  paper  print  the  story  of 
"Broken  Blossoms"  as  one  of  the  ten- 
minute  novels  which  it  runs  daily.  During 
the  week  of   the   showing   specially  pre- 


pared ads,  whicii  were  the  last  .word  iu 
nrtisticness,  were  carried  in  all  o.f  the 
newspapers.  The  lobbies  of  the  two  thea- 
ires  were  transformed  into  Chinese. (gar- 
dens, with  blossoms  as  the  chief  .feat^ure 
of  the  decorations.  The  ticket  sellers  were 
garb?d  in  Chinese  costumes,  and  the  tiglcet 
offices  built  up  in  the  shape  of  Chiuese 
pagodas.  In  the  interior  the  oriental  .ef- 
fect was  carried  out  by  the  liberal  iise.  of 
(  liincsc  lanterns  and  large  baskets  of  pop- 
I'ies,  while  real  Chinamen,  who  wore  their 
own  costunus.  were  hired  as  u.shers.  A 
special  T).  W.  (iiiffiih  orchestra  in  each 
of  the  theatres  carried  out  the  musical 
lirngram. 

.As  a  result  of  the  big  ])ulilicity  and  un- 
usual lobby  displays,  large  crowds  were 
turned  away  at  each  performance,  and  in 
order  to  satisfy  the  popular  demand  the 
picture  was  held  over  for  another  week  at 
the  Alhambra  ibcalre. 


lllllllllllililllllllillllllllllllllllllllllllilllillllllllllllllllllllllllllH^ 


ADVISORY  BOARD,  EXHIBITORS  SERVICE  BUREAU 


Thomas  D.  Soriero,  Strand  theatre,  Lowell. 

Cba.s.  H.  WillianiK,  Strand  theatre.  Providence,  R.  I. 

Harold  B.   Franklin,   Shea's  Hippodrome,  Buffalo. 

Jack  Kuhn,  I^oem's  Stillnian  theatre,  Cleveland. 

George  J.  Schade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Hark  Gates,  Dayton  theatre,  Dayton,  O. 

8.  Barret  MoCormick,  Circle  theatre,  Indianapolis. 

Kdward  L.  Hyman,  Rialto  and  Isis  theatres,  Denver. 

Theo.  L.  Hays,  New  Garrick  theatre,  St.  Paul. 

A.  J.  Moeller,  Theatre  de  Luke,  Detroit. 

8id  Laurence,  Alhambra  theatre,  Detroit. 

Leo.  -A.  Landau,  Butterfly  theatre,  Milwaukee. 

C.  Edgar  Momand,  Garden  theatre,  Flint,  Mich. 

Charles  C.  Perrj-,  Strand  theatre.  Minneapolis. 

W.  S.  McLaren,  Majestic  and  Colonial  theatres,  Jackson,  .Mi<h. 
WUlard  G.  Patterson,  Criterion  theatre,  Atlanta. 
Cfaas.  G.  Branham,  S.  A.  Lynch  £nt.,  Atlanta. 
R.  B.  Wilby,  Strand  theatre,  Montgomery,  Ala. 


E.  V.  Richards,  Jr.,  General  Manager,  Saengcr  Amusement  Co.,  New 

Orleans. 

C.  A.  Lick,  New  theatre.  Fort  Smith,  Ark. 

F.  L.  Newman,  Royal  and  Regent  theatres,  Kansas  City,  Mo. 
Herbert  J.  Thaclier,   Strand  theatre,  Salina,  Kan. 

H.  M.  Thomas,  Strand  theatre,  Omaha, 

Ralph  Kuffner,  Rialto  theatre,  Butte. 

A.  H.  Hilton,  Paramount  theatre,  Lewiston,  Idaho. 

George  E.   Carpenter,  Paramount  Empress  theatre,   Salt  Lake. 

Sam  W.  B.  Cohn,  Spokane. 

E.  J.  Myrick,  Liberty  theatre,  Portland,  Ore. 

A.  S,  Kolstad,  Liberty  theatre.  Hood  River,  Ore. 

Patil  Gusdanovic,  Clevel.-xnd,  O. 

P.  E.  Noble,  Publicity  Manager,  Liberty   and   Columbia  theatre-, 
Seattle. 

Eugene  H.  Roth,  California  theatre,  San  Francisco. 
J.  A.  Partington,  Imperial  theatre,  San  Francisco. 
Sidney  Grauman,  Grauman's  theatre,  I>os  Angeles. 
A.  C.  H.  Chamberlin.  Opera  Hanse,  Madera,  Cat. 


4462    (Exhibitors  Service) 


Motion  Picture  News 


One  of  the  exploitation  ideas  of  Manager  Sanderlin  u'hich  kept  "Blind  Husbands" 
a  draivinq  card  for  tivo  zveeks  at  the  Tudor  theatre.  Atlanta,  Ga. 

Des  Moines  Theatre,  Des  Moines, 

Stages  Its  First  Prologue 


AMONG  the  houses  which  have  recently 
gone 'in  for  the  prologue  and  stage 
setting  as  a  part  of  picture  presentation  is 
the  Des  Monies  theatre,  the  new  A.  H. 
Blank  house  recently  opened  at  Des  Moines, 
Iowa,  which  Arthur  G.  Stolte,  old  friend  of 
the  News  and  member  of  our  Advisory 
Board,  is  managing.  Mr.  Stolte  choose 
"  Broken  Blossoms "  as  the  first  feature 
on  which  to  inaugurate  his  prologue  policy. 
He  prepared  a  very  elaborate  setting  for 
the  event  and  evolved  some  combinations 
of  stage  craft  which  will  prove  interesting 
to  both  those  who  do  and  who  do  not  use 
ihe  prologue  as  a  part  of  their  presenta- 
tion. 

On  the  right  of  the  screen  a  set  piece  of  a 
house  was  placed  and  on  the  left  a  Chinese 
Temple  set.  Both  sets  were  semi-transpar- 
ent.  With  the  house  dark  the  curtains  were 


Prologue  and  stage  setting  n'ere  featured 
during  "  The  Eyes  of  Youth  "  engagement. 


parted  to  show  the  set.  Gradually  the  stage 
was  lighted  from  hack  of  the  transparent 
set  showing  the  "Chink"  holding  the  girl 
as  in  the  scene  of  the  film  near  its  close. 
The  scene  back  of  the  transparent  drop 
was  reproduced  with  all  the  magnificance 
of  the  film  depiction,  silks  and  satins,  the 
Chinese  gown  the  "Chink"  placed  on  the 
girl,  and  the  Howers  all  being  in  evidence  to 
carry  the  atmosphere  of  the  picture,  In- 
sense  was  burned  and  the  Chinese  strains 
of  music  faintly  heard.  After  bringing  the 
prologue  scene  on  the  right  side  of  the 
stage  into  full  view  and  allowing  it  to  fade 
again  into  darkness,  the  prologue  number 
was  continued  in  the  temple  set.  The  first 
to  be  seen  on  this  side  was  the  eyes  of  the 
Biidha.  Then  the  form  of  the  "  Chink " 
was  seen  before  the  Budha  lighting  the 
fires  and  striking  the  gong.  This  was 
simultaneous  with  the  screening  of  the 
first  title  of  the  feature.  The  entire  pro- 
logue took  eight  minutes  for  enactment  and 
great  attention  to  detail  w.as  given  the  pro- 
duction. Three  actors  were  used  in  staging 
it.  The  exact  sets  used  in  the  Griffith  pic- 
ture were  used  as  a  model  for  the  prologue 
oflFering,  the  artist  using  scene  stills  as  his 
copy.  The  entire  theatre  was  decorated  in 
red  and  green  with  red  Chinese  lanterns 
strung  about  the  auditorium.  The  ushers 
were  attired  in  Chinese  costumes.  The 
lobby  was  decorated  in  red  and  green  and 
hung  with  lanterns.  On  each  side  of  the 
lobby  were  two  large  paintings,  sixteen 
feet  long,  of  Chinese  design.  Incense  was 
kept  burning  in  the  lobby  and  other  decor- 
ations in  the  atmosphere  of  the  picture 
added  to  the  attractiveness  of  the  display. 
Resides  being  the  first  prologue  attempted 
by  the  Des  Moines  theatre,  it  was  also  the 
first  one  ever  presented  in  Des  Moines 
City  and  brought  Manager  Stolte  no  end 
of  compliments  from  his  patrons.  The  pro- 
logue idea  will  be  used  further  by  Mr. 


Lobby  Display  Aids  in  Prolonging 
Engagement 


TOE  H.  SANDERLIN.  manager  of  the 
J  Tudor  theatre,  Atlanta,  Ga.,  writes  us 
that  he  has  just  completed  a  two  weeks' 
engagement  on  Blind  Husbands,"  which 
is  "  putting  'em  over "  for  a  city  of  the 
size  of  Atlanta  and  about  as  big  an  en- 
dorsement for  a  feature  as  one  could  find. 

It  is  not  to  be  imagined  however  that 
the  "Blind  Husbands"  just  naturally 
drew  them  in  for  Manager  Sanderlin  in- 
augurated a  publicity  campaign,  that 
started  with  the  newspapers  and  ended 
with  artistic  presentation  and  included  all 
the  best  of  modern  methods,  one  of  which 
is  the  lobby  display. 

As  will  be  noted  in  the  accompanying 
cut,  the  Tudor  lobby  was  tastefully  deco- 
rated for  the  showing.  The  large  head 
with  the  "  blind "  across  the  eyes  was  so 
arranged  that  it  "  nodded  "  back  and  forth 
and  alone  was  an  object  of  great  interest 
on  the  part  of  every  person  who  passed 
the  theatre.  Mr.  Sanderlin  is  of  the  opin- 
ion that  his  lobby  display  was  one  of  the 
best  of  his  exploitation  campaign  stunts 
but  also  gives  a  lot  of  credit  to  getting  the 
film  started  on  it's  record  run,  to  his  news- 
paper displays  which  were  liberal  in  size 
and  well  framed. 

Mr.  Sanderlin  did  not  explain  just  how 
he  got  the  title  of  the  film  up  in  such 
big  letters,  as  will  be  seen  in  the  cut,  but 
we  imagine  they  are  cut-outs  from  a  24- 
sheet  pasted  on  card  board.  Anyway  they 
show  up  well.  You  will  also  notice  that 
Mr.  Sanderlin  played  up  that  peculiar 
"philanderer"  face  of  Stroheim's,  by  using 
cut-outs  of  him  taken  from  the  one  sheets. 


Program  .cover  of  unusual  design  used  by 
Manager  Stolte  at  the  Des  Moines  theatre 


Stolte  when  the  Des  Moines  is  playing  fea- 
tures w"hich  admit  of  something  efTectivc 
being  staged. 


Dec  cm  her  20 ,  i  9  '  9 


(Exhibitors  Service)  4463 


Fischer  Uses  "  Teaser 
Billboards 


Idea  on 


THE  'teaser"  idea  is  having  an  inning 
in  the  exploitation  stories  which  we 
arc  able  to  record  in  these  columns  from 
week  to  week.  Heretofore  it  has  been  the 
'•  teaser "  newspaper  ad  which  has  come 
in  for  discussion.  Now  we  have  an  ex- 
ample where  the  method  has  jumped  to 
the  billboard,  in  a  recital  of  how  George 
l  ischer,  manager  of  the  Alhambra  theatre, 
Milwaukee,  exploited  Anita  Stewart  in 
•  Mind  the  Paint  Girl." 

Mr.  Fischer  started  the  exploitation  when 
he  engaged  a  billboard  located  on  the  top  of 
a  low  building  on  a  corner  in  one  of  the 
busiest  downtown  shopping  sections.  Ed- 
ward J.  \\  t  isfeldt,  director  of  exploitation, 
found  a  sign  painter  willing  to  work  in 
women's  clothing  and  when  the  scaffold 
w.is  in  place,  the  stage  was  set. 

On  the  morning  of  the  sixth  day  before 
the  opening  of  the  picture  the  seeming 
feminine  tigurc  appeared  on  the  scafTold 
and  an  ever  changing  crowd  occupied  the 
streets  below,  watching  steadily  while  the 
following  words  were  blocked  out  and 
painted:  "  Mind  the  Paint  Girl."  With  these 
mystic  words  blocked  out  the  "  woman " 
.-.ign  painter  quit  work  for  the  day  and  let 
curious  Milwaukee  view  the  result  of  his 
labor  so  far  and  wonder  what  it  was  all 
about.  The  next  day  the  sign  painter  came 
back  and  added  some  more  to  the  wording 
on  the  stand,  and  so  on  for  five  days  until 
a  full  fledged  24  sheet  poster  had  been 
evolved  with  date  line  and  theatre  designa- 
tion. » 

However,  Mr.  I'ischer  did  not  neglect  the 
more  ordinary  exploitation  ideas  in  his 
campaign  on  "  Mind  the  Paint  Girl."  He 
was  able  to  secure  several  efTcctive  window 
display  tie-ups,  one  of  which  is  illustrated 
in  the  accompanying  cut,  and  used  news- 
paper space  plentifully. 


Manager  Fischer's  ivoman  sign  painter  at  work  on  the  "Mind  the  Faint  Girl" 

billboard 

Exploitation  Men  Devise  Novel  Stunt 

for  ''The  Miracle  Man'' 


HERE  is  a  little  exploitation  idea  that 
can  be  worked  with  many  pictures, 
providing  the  title  is  appropriate  and  the 
newspaper  in  your  town  is  trying  to  boost 
its  Classified  Ad  pages.  The  stunt  worked 
admirably  in  Cincinnati  with  the  co-opera- 
lion  of  Classified  Ad.  Manager  Calhoun 
of  the  Cincinnati  Post. 

The  Exploitation  Departmemt  of  Fa- 
mous Players-Lasky  Corporation,  en- 
deavoring to  help  the  suburban  theatres 
in  their  runs  on  "  The  Miracle  Man  "  de- 
vised the  "  stunt.  " 

A  number  of  shipping  tags  were  printed 
by  the  Post  as  follows :  "  I  am  the  MIR- 
ACLE MAN'S  KEY.  If  you  see  mr  ad- 
vertised in  the  '  Lost  &  Found '  Column 


on  the  want  ad  page  of  THE  CINCIN- 
NATI POST  tonight  and  will  take  me  to 
the  Want  Ad  Counter  of  THE  POST  you 
will  receive  2  FREE  TICKETS  to  the 
performance  of  'THE  MIRACLE 
MAN  '  at  your  neighborhood  theatre. 
READ  POST  WANT  ADS." 

To  these  tags  were  attached  old  keys. 
A  Post  reporter  dropped  the  key  and  tag 
at  a  prominent  corner — four  a  day.  Every- 
one of  them  was  eventually  turned  into 
the  Post  and  the  free  tickets  claimed.  The 
Post  then  wrote  daily  stories  as  to  who  re- 
turned the  keys  and  how  thoroughly  the 
want  ad  pages  were  written. 

This  stunt  was  a  follow  up  on  the 
"  Search  for  Honest  People  Stunt "  also 
used  in  Cincinnati  for  "  The  Miracle 
Man. "  The  play  being  founded  on  the 
ihcmc  of  Faith  in  mankind,  the  Post  of- 
fered Miracle  Man  tickets  to  every  honest 
person  returning  an  article  advertised  in 
the  Lost  and  Found  Column.  Also  a  ticket 
to  those  placing  a  "  Found  "  ad  which  re- 
sulted in  the  restoration  of  a  lost  article. 
The  slutit  went  big.  From  the  newspapei 
slandpoint,  the  idea  is  of  value  because  it 
brings  in  some  splendid,  bona  fide  .testi- 
monials as  to  the  pulling  power  of  want 
ads.  Also  it  draws  attention  to  the  entire 
classified  nd  page  hecau'ie  the  "  Lost  and 
Fotmd  "  department  leads  ofiF  all  classified 
pages. 

There  is  no  reason  wli\-  this  stunt  could 
not  be  tied  up  with  other  pictures.  "  It 
Pays  To  .Advertise. "  for  instance,  would 
fit  right  into  the  idea. 


IVindozi'  display  in  connection  with  the  "Mind  the  Paint  Girl,"  showing  at  the 
Alhambra  theatre,  Milwaukee 


Nineteen  Pages  of 
Service 
This  Week 


4464    (Exhibitors  -Service) 


Motion  Picture  News 


"  Eyes  of  Youth  "  Scores  in  Cleve- 
land 


Window  disp'av  at  Kcinuy's  dcpartincut  stnrc  for  ihc  AUmmbra  Ihcairc.  Canton .  Ohio. 


Another  Example  of 
Window 

/V  GCORD'ING  to  what  exhibitors  all  o\  cr 
the  coimtry  tdl  tis,  it-  is  surprising  how 
caS}'  it  is  165  tie  up  with  department  stores 
in  a  eornbinatidn  window  display  and  what 
gre^l  H'eS'uits  accrue  to '  both  the  theatre 
and'".'  th'^''''niercantile  ,  establisment  from 
their  ijse   '  ,.' 

Snowmen  '  who  .have  tried  this  form  of 
pubjicity. arc  always  enthusiastic  over  the 
results  obtained.  ,  While  wc  do  not  attempt 
to  do  much  theorizing  in  this  department, 
we  are  taking  the  liberty  of  expressing  an 
opinion  as  to  the  reasons  which  induce  the 
stores  to  give  pictures  window  displax' 
space.  Come  to  think  aliout  any  big  storj 
with  a  lot  of  windows  to  keep  dressed  the\ 
must  be  up  against  it  for  something  differ- 
ent with  which  to  attract  the  public.  Ty- 
ing up  with  the  picture  man  presents  possi- 
bilities along  these  lines.  .There  are  avail- 
able a  lot  of  nice  photographs  and  other 
dressy  looking  stuff  wliich  help  make  a 
window  look  well. 

From  the  photographs  we  are  getting 
showing  window  displays  of  the  sort  we 
mention,  we  gather  that  the  picture  the  de- 
partment store  likes  to  hitch  up  with  is 
one  where  some  of  their  own  product  can 
be  given  timely  publicity. 

The  ccompanying  illustration  will  show 
what  wc  are  driving  at.  The  story  of 
"  The  Peace  of  Roaring  River "  concerns 
a  girl  who  thinks  she  is  getting  a  hus- 
band through  a  sort  of  matrimonial  con- 
test, because  she  wants  a  home  and  some- 
one to  look  after  her.  In  this  is  the  excuse 
of  the  Alhambra  theatre  of  Canton,  O.,  for 
the  matrimonial  contest  which  it  is  adver- 
tising in  the  window  display  in  the  Kenny's 
Department  Store  as  shown  in  the  illustra- 
tion. Now,  it  is  evident  that  the  store  is 
in  on  the  prize,  the  woman's  suit,  which  has 
been  placed  on  the  form  and  it  is  also  cer- 
tain that  the  store  itself  is  going  to  get  a 
lot  of  publicity  from  the  stunt.  There  is 
an  idea  in  the  stunt  which  the  Alhaml)ra 


Effective 

Display  Advertising 

has  used  here,  pro\  iding  you  go  in  for 
contests,  something  which  many  managers, 
however,  taboo,  since  they  too  often  have 
a  "backfire"  in  the  fact  that  oidy  one  or 
at  least  a  few  can  win,  and  the  defeated 
contestants  are  never  satisfied  since  they 
have  done  a  lot  of  work  and  failed  to  come 
in  under  the  wire  as  a  winner  after  they 
had  been  told  by  all  their  friends,  etc.,  that 
there  was  "  nothing  to.it." 

However,  if  you  do  approve  of  contests, 
and  there  can  t)e' na  doubt '  biit that  they 
are  business  getters,  you  should  keep  in 
mind  this  stunt  of  the  Alhambra  and  the 
way  it  has  been  workcd'ttt  oonneclion  w  ith 
ihe  store.  '  • 


The 


Dollar  dnct  Cents  Value 
Absolute  Honesty 


IT  is  possible  to  establish  a  reputation 
with  patrons  so  that  a  personal  guar- 
antee means  something.  When  this  can 
be  done  the  advertising  possibilities  pre- 
sented for  the  good  feature  are  advanced 
many  fold. 

Just  what  the  display  ad  means  to 
patrons  who  have  confidence  in  the  theatre 
manager  and  the  dollars  and  cents  value 
og  absolute  honesty  with  this  patrons  on 
the  part  of  an  exhibitor  can  be  made,  has 
just  been  demonstrated  in  a  rather  startling 
way  by  Harry  Watts,  manager  of  the 
Strand  Theatre,  Omaha,  Neb.  On  occa- 
sions when  he  had  a  picture  booked  which 
he  regarded  as  being  out  of  the  ordinary, 
Mr.  Watts  has  used  a  signed  statement 
commending  it  in  connection  with  straight 
newspaper  advertising. 

Preliminary  advertising  of  a  week's  run 
of  Katherine  MacDonald  in  "The  Thun- 
derbolt "  at  the  Strand,  however,  consisted 
only  of  an  announcement  of  the  title,  the 
star  and  the  theatre  with  a  signed  state- 
ment from  Watts  stating,  "  This  is  a 
splendid  production." 


TfiM  (;ie\  cland  showing  of  "  Eyes  of 
Youth,"  played  day  and  date  at  tfie 
.Strand  and  Orpheum  theatres,  set  a  nev/ 
record  for  exploitation  in  the  Garden  City. 

With  the  co-operation  of  the  Cleveland 
News-Leader,  a  search  was  held  all 
through  the  entire  state  of  Ohio  for  eight 
girls  most  resembling  Clara  K'mball 
Young  both  as  to  build  and  features.  Two 
hundred  dollars  vvas  divided  anioi.g  these 
eight  girls,  as  winners  of  the  Clara  Kini- 
Ijall  Young  contest. 

But  the  contest  was  only  the  Ijcginning, 
instead  of  the  end  of  an  exploitation  srory. 
as  is  usual.  These  eight  girls,  selected 
from  among  hundreds  of  applicants  by  a 
committee-  of  three  disinterested  parties, 
became  the-  central  figures  ©f  the  settings 
lhat  were  used  as  a  prologue  at  bofb^th'.; 
Strand  and  Orpheum  theatres  at  "  Eyc-5 
of  Youth"  showing.  i  ..-J 

Four  of  these  girls  appeared  -'^t  . the 
Strand  and  four  at-  the  Orpheum,  identical 
performances  being  given  at  both  of  fliese 
Gusdanovic  hotises.  Each  one  v/as  "  r.nade 
up  to  reprcseiit  one  of  the  characters  per- 
trayed  by  Miss  Young  in  the  picture.  Of 
course,  they  resembled  the  famous  star  to 
begin  with,  else  they  wotrld  not  have  been 
winners  of  the  contest,  so  it  was  easv  for 
them'  to  create  the  charajCters  represented 
in  the  pla>".  ■  Introduced  by  ah  Indian  Vogi, 
in  native  costume,  each  girl  appeared  in 
turn,  as  through  a  gazing  cr\-stal.  A  clever 
arrangement  of  mirrors,  lights  and  shade.-;, 
showed  the  girl  through,  a  rainbow '  fog, 
completely  surrounded  bj-  this  crystt^:;  The 
effect  was  to  emphasize  the  theme  Fate 
that  runs  _  so  strongly  through  "  Eyes  oi 
Youth.""  'As  each  girl  was  shown,  the 
Yogi  rcpeafed  an  allegorical  tale  in  -blank 
verse,  appropriate  to  the  character^srtpre- 
sented.    ■  '  "  .  TV  '  '  ' 

All  this  is  vvhat  happened  directly  in 
conneclioii  with  the  showing  of  "Eyes  or 
Youth."  But  the'rc  s  a  tale  that  should  pre- 
cede this.  And  it  is  a  tale  of  Lew  Thoni))- 
son's  indefatigable  effort  in  telling  tlic 
whole  town  about  "  Eyes  of  Youth "  and 
about  Clara  Kimball  Young  Thompson 
spent  weeks  reading  the  telephone  hook. 
He  culled  the  names  of  everj-  woman  lis!cd 
in  the  book,  and  wasn't  even  phazed  wlun 
he  found  there  were  25,000  of  'em.  He 
sim'ply  went  to  work  and  sent  out  an  an- 
nouncement to  every  one  of  those  25,0'K) 
women  of  Cleveland,  a  classy  announce- 
ment, too,  done  in  grey  and  rose.  It  \vas 
a  stupendous  job,  not  to  mention  expensive, 
but  it  was  a  great  success.  Newspaper  ad-  < 
vertisements  were  on  a  par  with  other  ex- 
ploitation in  connection  with  the  piciurc. 
Whole  page  ads  appeared  in  tiie  bunday 
papers,  as  well  as  other  cuts  during  the 
week. 

Because  this  was  the  first  time  that  ary 
elaborate  stage  setting  was  ever  used  in 
Cleveland  in  connection  with  a  picture,  and 
because  this  first  effort  was  on  such  a 
magnificent  scale,  and  because  it  was  such 
an  unquestionable  success,  the  exploitation 
of  "  Eyes  of  Youth "  at  the  Strand  and 
Orpheum  theatres,  has  opened  a  new  era 
in  local  motion  picture  history. 


D  e  c  ^.in  b  er  20,   i  p  1  p 


4465 


I    With  First  Run  Theatres 

iHHHmilllllllll 


Bills  for  the  Week  of  December  7th 


NEW  YORK 


J{ivoli  Theatre — 

( Ivirliire— '■  Migiioii. " 

.Scenic — "  Memories" — Priznia. 

Instrumental — Prelude  to  "The  Deluge." 
Violin  solo  by  Willy  Stahl. 

Current  Events — Rivoli  Pictorial. 

Strips — Italy's  Devil  Dogs,  Interiialional : 
Brave  Man  Goes  to  Sea  in  Pants  01' 
Brass,  Kinograms ;  Humble,  hut  Thril- 
ling, International  ;  W  ater  \  s.  Booze, 
International;  Mutt  and  Jeff  cartooti, 
"In  Iceland,"  "  Treat  'Em  Rough,"  In- 
ternational; Stock  Show  Window  Cit.v. 
Gaumont;  A  Doll  Fashion  Show 
(Seattle,  Wash.),  International;  Wild 
Ducks  Flock  to  Slow  Lake,  (Ol..  Kino- 
grams. 

Spccial^Third  Act  from  "  F"aiist  " 
As  arranged  by  the  New  School  of  Opcrn 
and  Ensemble  with  special  stage  deco- 
rations. Sung  in  costume  by  Elsa 
Deiitier  as  Marguerite,  ^Imc.  Pascova 
as  Martha,  Sudwarth  F"razier  as  Faust 
and  Emanuel  List  as  Mephistopheles. 
Probably  the  most  elaborate  musical 
number  ever  presented  in  New  York 
in  connection  with  a  motion  picture 
program. 

Feature— "  More  Deadly  than  the  Mak- "— 
Ethel  Clayton. 

Comedy  —  "The  Hayseed  "  —  Paramount- 
Arbuckle. 

Organ  Solo — Toccata  from  "  Symphon\ 
No  5." 

Next  Week—"  Evcrywonian." 

Strand  Theatre — 

Overture— Hungarian  Rhapsody  No.  12. 

Current  Events— Strand  Topical  Review. 
Strips— Italy  Unites  in  Celebration 
(Rome,  Italy),  Pathe;  New  York"> 
Water  Goes  Over  the  Top,  Kinograms ; 
U.  S.  Sub  Runs  Aground,  Groton. 
Conn.,  Pathe;  Baby  Bruin,  educational 
strip,  Bray-Goldwyn ;  Topics  of  the 
Day,  Pathe;  Stopping  a  Punch,  Pathe 
Ultra-movement  subject;  French  Hal 
lots  Approve  Peace  Treaty  (Paris). 
Pathe;  A  Leap  for  Life,  Washington, 
D.  C,  Pathe;  Ancient  English  Strong- 
hold in  France,  Pathe  Colored  Scenic. 
•  Cartoon — "Sauce  for  the  (loose  "—Bray. 

Feature— "  Jubilo  "—Will  Rogers. 

Vocal— Excerpts  from  "  Mile.  Modiste," 
"If  I  Were  on  the  Stage,"  "I  Want 
What  I  Want  When  I  Want  It,"  "  The 
Mascot  of  the  Troop,"  sung  by  Eldor  1 
Stanford  and  Malcolm  McEachern. 

Comedy— "A  Day's  Pleasure  "—Chaplin- 
First  National. 

Organ  Solo— Theme  and  Variations. 

Next  Week—"  Toby's  Bow." 

Riaho  Theatre — 

<  H  erturc — "  Patrie." 

Current  Events— Rialto  Magazine. 


Special -number  cotnpiled  from  all  rr- 

Icascs.      "■        .  - 
N'ocal — "Credo,"   from   "Otlulk)."  Snni; 

by  Edoardo  Albano,  baritone. 
I'catiire — Er>twhile     .Susan  " — Consianc< 

Biniii?y. 

Instrumental  COmic  oi)era  selections  from 
'■  The  Delnilanli',"  played  by  ilu  Riallo 
orchestra. 

Comedy — "  Baik   10   Xatnri'   Girls" — Sun- 
shine-Fo.\'. 
Organ  .Solo— Melody  of  Peace, 


Rialto  Theatre — 

Overture—"  Star  Spangled  UaiuuT." 
Educational — Selections    from  I'aramnuni 
Magazine. 

Organ  Solo-  "  Love  Tales  of  HdtTnian. ' 

Scenic— .\  Night  in  a  Jungle — I'arainonnt- 
Post.  Presented  with  concealed  singer^ 
rendering  "Just  a  Song  at  Twiliijlit," 
"Sing  Me  'Love's  Lullaby.'  " 

Feature — "Male  and  Female"  I)c  .Millv 
Special. 

Special — Seven  Lasky  studio  girls  wearini; 
the  costumes  used  by  Gloria  .Swanson 
in  the  feature  presented;  a  fashion  tab- 
leau prior  to  the  screening  of  the  fea- 
ture. 

Note — The  theatre  has  been  redecorated  b>' 
Sid  Grauman ;  a  Wurlitzer  orchestral 
organ  and  an  indirect  lighting  system 
installed,  and  a  stage  built.  The  aus- 
picious opening  indicates  comi)lete  suc- 
cess for  a  theatre  wliirli  has  ( xpt  ri- 
enccd  many  failures. 

Miller ''s  Theatre — 

Overture — Organ  solo. 

Current  Events — Strips  from  Pathe,  Inter- 
national. Fo.x  and  Kinograms,  made 
info  special  offering. 

.Special — "Shrapnel." 

Special  strip  of  .500  ft.,  with  sayings  In 
Mills  Overboil. 

Feature — "  .Anne,  of  Green  Gables  "  Mary 
Miles  Minter. 

Comedy — ".\  Roman  Scandal  "—Christie. 

Note — Miller's  theatre  reopened  December 
6,  with  Roy  Miller,  late  advertising 
director  of  the  California,  Los  Angeles, 
as  manager.  The  house  has  been 
newly  decorated,  and  a  Bruce  Morton 
De  Luxe  Symphonic  organ  manuel  in- 
stalled.   Bills  will  be  changed  weekly. 

Grauman's  Theatre — 

Overture — "  Carnival." 

Current  Events — Compiled  from  Interna- 
tional and  Pathe  releases. 
Strip.s — Many  Notables  Arrive  in  New 
York ;  San  Diego — Last  Spike  in  New 
International  Railway,  One  of  Gold ; 
Kehl,  Alsace,  Welcome  to  Clemenceau  : 
New  York:  Little  Folks  Get  Glimpse 
of  Santa  Claus;  Hoboken:  Fire  De- 
stroys  Large   Factory;   Ocean  Park. 


organ,  111 
fopics  of 

Sennctt- 


Cal. :  Futurist  Bathing  .Suits;  Zioii 
City,  111.:  Hundreds  of  Bottles  are 
lCmi)lied  Into  the  Cit\'s  Sewers; 
llounslaw,  Eng.:  Camera  Man  Rides 
to  Paris  via  Air  Route. 
Special — C.  .Sharj)  Minor  on  the 
"  India."  with  word  slides. 
I  he  Da\  . 

t'omedy — ■"  .\     I,a<l\'s  Tailor" 
Paramoun,'. 

.Special — Song  and  danei'  lumiber  with  con- 
servatory stage  setting,  by  company  of 
dancers,  acc<)mi)anied  by  pianist. 

Cartoon — "  Feline  Follies  " — Paramount. 

l'"cature — "  Victory  " — Tourncur. 

X'ext  Week — "Behind  iln  Door" — Incc 
>peeia1. 

Tally's  Kiiieiiia — 

.Scenic — Considering  the  Posey. 
\  ocal — Vocal   and   Piano  solos    from  ili-.- 
slage. 

l'\atnre  ■■  I  lean  of  the  IlilU"— Marv 
Pick  ford. 

(^aliroriiia  theatre — 

Current  l-2\ents — Kinogram-,  Dulverlaro, 
Eng. :  Oi)ening  of  the  .Stag  Season ; 
Easton,  Vancouver :  Ship  in  for  Re- 
pairs;  Burhah  on  the  Crouch;  Motor 
Boat  Races ;  Fox,  New  York  Drinks 
in  Safety;  Deposit  Vaults;  Pathe, 
Dover,  England:  Poincaire  Visits  Eng- 
land ;  Hounslow,  Eng.,  Cameramen  Go 
to  Paris  via  Air  Route;  Columbia- 
Brown  Game;  Fire  Destroys  Big  F'ac- 
tory,  Hoboken. 

\'ocal — Selections  from  "  La  Tosca."  sung 
by  Constance  Balfour,  accompanied  bv 
the  orchestra. 

Special — Reel  showing  scenes  from  thirteen 
California  missions,  with  historical  de- 
scriptions. Projected  to  organ  accom- 
paniment, by  Jesse  Crawford. 

Overture — "  Rhapsodic  Espana."  Selected 
as  an  atmosphere-creating  number  for 
the  feature. 

Feature — "  Soldiers  of  Fortune  " — Allan 
Dwan  special. 

Special— At  the  beginning  of  the  South 
-Vmerican  scenes  of  the  feature  the 
screen  is  being  raised  and  a  Spanish 
chorus  of  eight  sing  "Las  Golodrinas. 
From  left  to  right  of  stage  center  is  a 
drop  showing  a  South  American  city 
street.  The  dance,  "  Espagne,"  is 
given  in  the  center  of  the  stage,  follow- 
ing the  chorus  number  with  the  singers 
rendering  "  La  Paloma." 

Musical — Selections  from  "  The  Spring 
Maid." 

Cartoon— Mutt  and  Jeff,  "  A  Rose  By  Any 

Other  Name." 
Special — "The  Illiterate  Digest" — Sayings 

of  Will  Rogers,  in  Topics  of  the  Day. 
Next  Week— "  Strictly  Confidential." 


SEATTLE 


Liberty  Theatre — 

Scenic — Liberty  Educational  Weekly. 


4466    (Exhibitors  Service)  otion    Picture   N  e  zv  s 

Current  Week's  Bills  Throughout  Country 


Special — Violin  solo,  by  Francis  Draperon. 

Current  Events — Liberty  Pictorial,  ar- 
ranged from  various  news  weeklies. 

Overture — One  act  of  opera  as  prologue  to 
the  feature.    Lyrics  by  L.  G.  Wallace. 

Feature  —  "Crooked  Straight"  —  Charles 
Ray. 

Comedy — "  The  Ha>  seed  "' — Arbucklc-Par- 
amount. 

Clemmer  Theatre — 

Overture — "  Tales  of  Hoffman." 
Feature — "  Lord   and   Lady    Algy  " — Tom 
Moore. 

Comedy — Closer  to  Nature." 
Current  Events — Notes   from   the  Worll 
Press  " — Gaumont. 

Coliseum  Theatre — 

Concert — "  She's  a  Good  Fellow,"  "  Prett\- 
Little  Rainbow,"  liy  Mnlcotle.  (jn  llie 
Wurlitzer. 

Overture — "  Parisian  Dance." 

Feature — ■"  Conterf eit  " — Elsie  Ferguson. 

Comedy — ■"  Hall  Room  Boys  '  series. 

Vocal — '■  From  the  Land  of  the  Sky. ' 
"  Blue  Waters,"  etc.  Soprano  solo,  1)\ 
Vivian  Stronghcart. 

Scenic— Raindrops.  During  the  projection 
of  the  scenic  picture  four  violinists 
play  special  selections  from  the  stage. 


S4N  FRANCISCO 


California  Theatre- 
Overture — -"  A  Dreahi  Current." 
Current'Events— Fox  News  No.  4;  Pathe 

News  No.  -94. 
Scenic — The  New  ^^"est■ — Bpay-Goldwyn. 
Cartoon — "  Out  of  the  Inkwell  "  series, — 

Bray-Goldwyn.  ■      ^  ' 
Comedy — "The  Caveman'" — Pathc. 
Extra — Topics  of  the  Day. 
Organ  Solo^"  Dear  Little  Boy  of  Mine." 
Feature — "  Counterfeit  " — Elsie  Ferguson. 
Next  Week— "  Jubilo." 

Imperial  Theatre — 

Current  Events — Gamounl  last  release. 
Feature — •"  Blind    Husbands"  —  Universal 
special. 

Manager  Partington  is  staging  an  elab- 
orate prologue  with  interpretive  music 
for  the  "  Blind  Husbands  "  showing. 
Next  Week — Last  week  for  "  Blind  Hus- 
bands." 

Tivoli  Theatre — 

Overture—"  Pal  of  Mine." 

Vocal — Selections  by  Tivoli  Quartette. 

Features — ''  The  Thunderbolt  Katheriiic 
McDonald.  "In  Wrong" — Jack  Pick- 
ford.  Special  stage  setting  used  for 
presentation  of  "  Tlie  Thunderbolt," 
with  realistic  thunderstorm  effects 
created  and  special  interpretixi-  nnisic 
rendered. 

Next  Week — "Back  to  (iod's  Coinitrx-." 


DENVER 


Rialto  Theatre — 

Current  Events — Pathe  News. 


Feature — "  Counterfeit  " — Elsie  Ferguson. 
Comedy — "  A     Ladies'     Tailor  " — Sennett- 
Paramount. 

Princess  Theatre — 

Comedy — ■"  The  Rajah" — Universal. 
Feature — Behind  the  Door." 

Rivoli  Theatre — 

Oxerture — "Poet  and  Peasant." 
Comedy — "  The    Eternal    Triangle  " — Uni- 
versal. 

Current  Events — Fox  News. 

Feature — "In  Wrong" — Jack  Pickford. 


MINNEAPOLIS 


New  Garrick  Theatre — 

Overture — Special  Medley  of  Kentucky 
Songs,  arranged  by  Conductor  Oscar 
Baum. 

Current  Events — Pathe  News. 

Scenic — Reflections  of  a  Bachelor  Girl — 
Paramount  Maga:zine. 

Vocal — "  Mother  Machree,"  "  Dreamy  Ala- 
bama."   Solos,  by  Robert  Davis. 

Feature— "Heart  "o  the  Hills."— Marv  Pick- 
ford. 


BUFFALO 


Shea's  Hippodrome — 

Overture — "  Caprice  Viennoise  "— Kreisler. 

N'ocal — "Everyone  Was  Meant  for  Some- 
one," sung  by  Henty  Siegel,  tenor. 

Current  Events — Hippodrome  Review,  se- 
lected from  Universal  and  Fox  Xew> 
and  Pathe  Review. 

Feature — "  The  Last  of  the  Duanes  " — 
William  Farnum. 

Comedy — "  A  Day's  Pleasure  " — Charlie 
Chaplin — First  National.  With  this 
comedy  Manager  Harold  P>.  Franklin 
introduced  a  special  Jazz  band,  made 
up  of  ten  musicians. 

Special — "  The  Fete,"  a  stage  setting  con- 
ceived by  Harold  B.  Franklin,  showing 
a  garden  scene,  strikingly  lighted  and 
colored. 

Xext  Week — "John  Petticoats  "—William 
S.  Hart. 

Strand  Theatre — 

Overture — Selections  from  "  Chu  Chin 
Chow." 

Current  Events — Latest  Pathc  New*;. 
Feature  —  "  The    Unpardonable    Sin  "  — 

Blanche  Sweet. 
Shown  for  the  first  time  in  Buffalo  at 

popular  prices. 
Comedy — "  Woes   of    a    Woinan  "—Eddie 

Lyons  and  Lee  Moran — Universal. 
Next  Week — Elaine  Hammerstein  in  "  The 

Country  Cousin." 


PHILADELPHIA 


Stanley  Theatre — 

Overture — "Angel  Face" — Victor  Herber*. 
Feature — "Heart    of    the    Hills" — Mary 
Pickford. 


Current  Events — Special  compilation  from 
Pathe  News  No.  99,  J-"ox  News  No. 
17,  Current  Events  No.  31,  Gaumont 
Graphic  No.  81,  and  Literary  Digest 
Topics  of  the  Day. 

Scenic — The  Cost  of  Carelessness — Prizma. 

Cartoon — "  In  Iceland  " — Mutt  and  Jeff. 

Two-reel  Playlet — "  A  Mite  of  Love " 
(Stage  Women's  War  Relief). 

Educational — Dutch  Caps  and  Costumes. 

Next  Week — "The  Isle  of  Conquest." 

Arcadia  Theatre — 

Feature — An  Adventure  in  Hearts." 
Scenic — Burton  Holmes  Travelogue. 
Current  Events — Pathe  News  No.  99,  Kin- 

ograms  No.  89. 
Comedy — "  A    Friendly   Call    (O.  Henry 

story). 

Victoria  Theatre — 

( )verture — "  Csokonay." 
Feature — "The  Lure  of  Ambition." 
Comedy — Footlight  Mail  (Fox). 
Current  Events — Pathe  News  No.  99. 
Scenic — Considering  Posey  (Chester). 

Regent  Theatre — 

Feature — "  Twenty-three     and     a  Half 

Hours'  Leave." 
-Serial — Craig  Kennedy. 

Palace  Theatre — 

Feature — "  Male  and  Female." 
Current  Events — Pathc  News  No.  99 


PITTSBURGH 


Grand — 

Feature — ^"  Back  to  God's  Country" — Ned 
Shipman. 

Comedy — "His  False  Step" — Mack  Sen- 
nett  Comedy. 

Liberty — 

Same  as  Grand. 

Olympic — 

Feature  —  "  The  Glorious  Lady  '"  —  Olive 
Thomas — Selznick. 

Comedy — "  His  Own  Medicine  " — Bill  Par- 
sons. 

Blackstone — 

Feature — "  The  ABC  of  Love  "^Mae 
Murray. 

Comedv — "  Captain  Kidd'<  Kids  " — Harold 
Lloyd. 

Loew's  Lyceum — 

Feature — "Anne,  of  (ireen  Gables" — Mary 
Miles  Minter. 

Savoy — 

I'eature — "The  Speed  .Maniac" — Tom  Mix. 
Regent — 

Feature — "23'^  Hours'  Leave." 
Comedy — "  Fair  and  Warmer  " — May  .Al- 
lison. 

Lyric — 

Feature — "The  Broken  Bmterfly" — Lcv," 
Cody. 


CINCINNATI 


Walnut — 

(Overture — Selections   from  Geo.  M.  Co- 
han's "  The  Vagabond." 
Current  Events — Pathe  News  No.  98 


December   20,    1919  (Exhibitors  Service)  44(^7 

Complete  Programs  Shown  Here  at  a  Glance 


Scenic — "  Sky  Mountain  " — Prizma. 
Comedy  —"  Romeo's  Scandal." — Clirisiic. 
Feature — "  Hawthorne  of  ihi   1'.  S.  A,"  — 

Wallace  Keid. 
Next  Week — "  Victory." 
Strand — 
Overture. 

Current  Events— Paihe  News  No.  W. 
Feature— ■■  Blind    Husbands" — Erie  Siro- 
heim. 

Next  Week — "  Counterfeit.  ' 
Gifts- 
Comedy — "Back   lu    .\alurc  (lirK"  Sun- 
shine. 

Feature — "The    (iay    Lord    Que.x" — I'oni 

Moore. 
Next  Week — "Jinx  " 
Alhambra  — 

Comedy — "Dropped       Inio  Scandal" 
Gaiety. 

Feature  —  "The     Ikllion"     ■  .Marj^arila 
Fisher. 

Next  Week— "  The  X'enKeancc  nf  Dnrand.  ' 

Palace — 

Begiiniint;  Monday,  Dec.  8. 

Current  Events — Topics  of  the  Day — I'athe. 

Feature — "Anne  of  (jrcen  (ial)ks"  XIarv 
Miles  Minter, 

Vaudeville    .\cts — Imperial    W iieliaiis,  ,  ?. 
operatic    stars;    Hamlin    and  Mack,- 
Pedrini's  simian  actors,  W.elch,  Mealy 
and  Montrose,  conjcdy  .acrobats,  Jollx 
Wild  and  Co. 

Next — Not  >et  decided. 


DETROIT 


Adams — 

Overture — "  Madame  Bnltertl_\  ." 

Current    Events — Compiled     from  Fatlic 

News,  Universal  Wcek!\-  and  Detroit 

Free  Press  Film  Edition. 
Vocal — Estelle  Carey  singin.u;  itu-  aria  fn)ni 

"  Madame  Butlerfl\-." 
F"eature — "  Broken  Blossoms,"  D.  W.  (irJf- 

fith's. 

Organ  Solo  by  Robert  Clarke. 

"  Broken  Blossoms  "  was  actiiall\-  ])!  ece(le(l 
by  the  overture  and  Miss  Carey's  song 
number,  in  costume.  •  The  stage  had  a 
special  oriental  setting  and  the  lobby 
and  foyer  has  been  bcaulifull>-  decor- 
ated. It  will  probably  run  for  se\eral 
weeks. 

Next  Attraction — "PoUvanna."'  .Mary  Pick- 
ford. 
Madison — 

Overture — "  Slavi>che  Rhapsodic." 

Current  Events — Compiled  from  Failie. 
Universal  and  Detroit  Free  Press  Film 
Edition. 

Vocal — Emmons  and  Colvin. 

Feature — "  The  Counterfeit  "• — Elsie  Fergu- 
son. 

Next     Week—"  Piccadilly     Jim  "-Owen 

Moore. 
Broadway  Strand — 

Overture — Special  compilation  by  Director 
N'edderme>er  of  Orchestra. 

Current  Events— International  News. 

Vocal — Fernald  and  Falon— Operatic  Selec- 
tions. 

Feature—"  Male  and  Female."  Second 
Week. 


Washinjiton — 

Overture— "  High  Jinks.  ' 
Current  Eveni.s — Fc.x  News. 
Scenic— "Training  "Eve,"  Chester.  ' 
Conied\ — "  Back    to    Nature   Clirls,"  Sun- 
shin. •. 

Feature — "  Jinx,"  .Mabel  N'ormand. 


CLEl  EL  AM) 


Stillman — 

Overture — "En  .\ler,"  by  Holmes,  and 
"Jewell  of  the  Madonna  Iniermezzn  b;. 
l"erarri. 

Themes — "  Tool- Toot ','    antl    '  W  hen  ilu- 

Cherry  Blossoms  Fall." 
Current  Events — Kinogram^ 
Feature — -".Anne  of  (ireen  (ia])les."  Mary 

MUes  Minter. 
C'oniedy — Mult  &  Jeff  in  "Iceland." 
.Mnniagne  Love  in  Stage  Woman's  Wa. 

Relief  "  She's  Everywhere.  " 
.Next  Week-^ Wallace  Rcid  in  "  HawtlmnK 

01  the  V.  S.  .\:' 

Alhambra — 

0\,ef/ii.re — Spring  Maid. 

Th^e— j''^\v'eel,  l^awaiian  .Mo  inli;..;hi." 

Cnrreij^j  t^^yants— Paihe   N'ew^  98.  Screen 

Tnpics^/jpjj;!  Literary  D!ge>t,  Pailie  Kr- 

\.iji,'w  27.    '  - 
l-'eature — "Counterfeit,"  F.lsie  Ferguson. 
Comedy — Carter  Dt'.,HayjC,n,  jii  "  The  Little 

Dears."  i  ■.-  t  . 

Xe.xi  Week — Margiier\t,c  .^Jark-.  iij  ,"A  (iirl 

.Named  Mary.''  '  ■  ;,'  ,;  > 

Vletropolitan — =      .  v,i       -       -     '  ' 
Ovennre  and  themes  original,  by  Dirccinr 

Spitalny. 

(iaiety  Comedy — "  Lo\  e  -Sick  at  Sea." 
Curreiu  Events— Leader-News  Weeklv. 
Feature — "Back  to  (!od's  Coiniiry,"  Nell 
Shipman. 

Next  Week-"  Till-  Joxous  Liar'"  with  J. 

Warren  Kcrriyan. 
Euclid — 
Overture — Lucia. 

Current    Events    CUvcland    i.-rnU  r- .News 
Weekly. 

Feature — Male  and  1-emale.  for  ihird  \vi(k 
Comedx  -"Musical  Soup,"  Mutt  and  Ji  IT. 
Next  \\  e.k — "  l'.\  ery  Wo:ii;ni.." 


CHICAGO 


oodlawn 

\\  eekl_\  —  I'nix  ersal  Ciin  eiil   i  \  ini--. 
Comedy — Woes  of  Women,  I'aihe  Rexiew 

and  Toi)ics. 
Overture — Hungarian  Comedx'. 
I'eature --.\  \  irtuon>  N'ainp,  (.  nnslancc  Tal- 

madge. 

Coming    -Next- -I'.Isie     Ferguson     in  Tlie 

Co'.nilerfeit.  , 
Central  Park — - 

Oxcrture — Second  Hungarian  Rhapsodx'. 

Weekly — Lnivcrsal  Current  Events,  Miss 
Liglnhall  and  Mr.  Davis  sing  "  Your 
Exes  Haxe  Told  Me  So."  Setting, 
garden  scene,  singer  sitting  in  swing. 

Feature — Mind  the  Paint  Girl,  .Vnila  Stew- 
art. 

Comedy — .Sennett,  His  False  Step. 


Coming  Next — Txveiitx -Three  ami  a  Half 
Hours'  Leaxe. 

Randolph — 

<  )r,g,in  Jicleciions  Popular. 

heaturc— Heart  O  ilu-  ILlls.  Mary  Pick- 
ford. 

Comedy — .Arbuckk  in  Tli.  Hayseed. 
(  dining  Next — Lx  ( i  x  Woman. 


BOSTON 


Modern  theatre — 

Ox  entire — Organ  and  Piano. 
(  nrrent   Events  — Pathe  Weekly,   No.  KU- 
103. 

t  iiniedx  riij  Ladies  Tailor — .Sennett,  Top- 
ics of  the  Dax.  Setting — (iold  Fibre 
Screen. 

Features— More    Diadly   than   the  Mali 
Ethel  Claxton.    N'ictory — Tonrneur. 

Next  We.k — His  W  ife's  Friend  and  I  he 
(.'inenia  Murder. 

Piirk  Theatre— 

<  )x  er lure— Orpheus. 

.Scenic — Otir  Plaxgroini<l  on  the  I'acilic — 
Post.  , 

Feature — Male  and  I*"eni;ile— Cecil  B.  De 
Mille. 

.Sp.eia]  .Stage  .Setting — Rcpreseiiling  a 
Babylonian  scene  in  tl'e,  .  pi.ct.itrc  is 
shown  prior  to  the  scrctjniiig.     ;   .  ; 

Next  Week  Excrywoman.  ... 


KANSAS  CITY 

fVewman — 

.Same  as  la.'jt  week. 

Next  Week— '■  Haxx  lliornv  (if  tli-'  C.  S.  A." 

Royal — -  '>.  o--' 

Current  Events — Pathe  Is'o-.-^ii: 
Educational — Topics  of  the  'Dux-  Pathe. 
beaturc— "  It  Pax  s  to  Advertise  "  r>i"\iin- 

,  W  ashbtirn. 
Liberty  — 

Overture — Selection  from  h'aust. 

Feature — "The    Right    to    II  appines-.  "- - 

Dorothx'    Phillips.      (  Again  breaking 

records. ) 

Next  Week — "  Strictlx  t'onrKlmiial." 
Doric — 

Overture — .Selection  from  "  TUv  .Mika<lo. " 
Educational — Topical  Tips. 
Comedy — "  Apartment  2,3." 
Feature — "The     Lost      Princi-s  "  .Mbrrt 
Roy, 


BALTIMORE 


Parkway — 

Current  Invents—  Pathe  W. 

Fdncational — Paranionnt  .\l  aga/.ine. 

Scenic — Bray  Pictograi)li. 

l'"ealure  Norma  Talniadgc  in  "The  Isle  of 

CoiKiuesi.  ' 
New  Theatre — 

Current  F.yeins — Pathe  W  and  Patiie  Rl-- 
viexv. 

\'ocal — Caesar  .N\si,  Miserere  from  "  H 
Trovatore  "  :  Lncore  :  "  .\  l-'ranegesa. " 

Feature — Norma  Talniadgc  in  "The  Isle  of 
Conciuest." 


Motion  F  i  c  t  a  r  e  News 


lllllllllllllllllllllllllllllllllllll  IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIO^ 


Live  News  from  the  Producers 


i 


Wllllllllllllllllllllllllllllilllllllllllllilllllllilllllllll 


Jack  Dempsey  Makes  Pathe  Serial 


Heavyweight    Champion    Works  at 
I^runton  Studio  on  Coast — Fif- 
teen Episodes  in  I'rodiiction 

IT  was  announced  this  week  that  Jack 
Dempsey,  heavywcighl  champion,  lias  af- 
fixed his  signatmc  id  a  nintion  picture  con- 
iraci,  by  the  term,'-  of  wliich  he  is  lo  lie 
starred  in  a  forthcoming  I'athc  serial. 

This  announcement,  made  liy  Paul  Bru- 
net,  vice-president  and  general  manager  of 
Pathe  Exchange,  Inc.,  sets  at  rest  the  ru- 
mors regarding  the  champion's  future 
plans.  Dempsey  made  his  studio  debut  at 
the  Robert  Brunton  studios  in  Los  Angeles 
on  Xovcmber  24th.  on  which  date  he  be- 
gan work  in  the  1. ^-episode  Pathe  serial 
that  is  intended  to  introduce  him  to  motion 
picture  fans  all  over  the  world. 

It  is  jointly  announced  by  Pathe  officials 
and  Jack  Kearns,  Dempse\'s  manager,  that 
the  motion  picture  engagement  will  in  no 
way  interfere  with  ihe  '  champion's  plans 
for  meeting  Cflrpeu^icr,  the  Frencl)'  cham- 
pion, in  the  ring  on  March  17th. 

Robert  Brurft'oh"  has  l)een  retained  b\ 
Pathe  to  giv^f  his  personal  supervision  to 
the  serial,  and,  has  Iiee'n  given  carte  blanche 
in  the  itlattef  qf  exji^iisC.  ' 

In  other  wHi-ds.  '^fr.  Bi-uhet  Ka'^  'an- - 
nounced  that  the  Dempsey  serial  is  to  be 
in  reality  a  continued  feature  to  be  staged 
on  the  same  high  plane  as  a  feature  pro- 
duction. The  complete  cast,  which  is  soon 
to  be  announced,  will  contain  names,  it  is 
said,  that  have  meant  much  to  the  suc- 
cess of  numerous  top-notch  features.  The 
leading  woman  is  Josie  Sedgwick,  whose 
la4est  appearance  was  with  Will  Ro- 
ger- in   "  Jubilo."    .'^he  has  played  leads 


Jack  Dempsey,  prize  fighter,  who  is  to  appear 
m  a  Pathe  serial 

also  with  Roy  Stewart,  Fred  S'tone,  Jack 
Richardson'  and  William  Desmond. 

The  Dempsey  serial  is  proceeding  at  the 
highest  speed  that  is  compatible  with  the 
standard  of  excellence  demanded  by  Pathe 
and  Mr.  Brunton.  It  is  probable  its  re- 
lease will  be  set  for  some  time  in  Feb- 
ruary. 

The  story  in  which  the  champion  is  ap- 
pearing is  entitled  "  Dead  or  Alive,"  and 
is  by  Frederic  Chapin,  Pathe  production 
manager,  and  Harry  O.  Hoyt.  The  sce- 
nario is  by  Jack  Cunningham,  who  for 
some  time  has  been  associated  with  Mr. 
Brunton. 

Dempsey  is  cast  in  the  role  of  a  sturdy 
\  oung  athlete  who  is  working  his  way 
through  an  Eastern  college. 


Universal  Buys  Four  New  Stories 


Producing  Company  Aimounces  the 
Purchase  of  Popular  Tales  and 
Plans  Increased  Activities 

BEGINNING  January  1  next  year.  Uni- 
versal announces  "the  production  of 
some  of  the  most  elaborate  and  entertaining 
photoplajs  ever  made  for  the  public."  This 
company  has  just  completed  its  biggest  pro- 
duction season  and  during  the  lull  is  pre- 
paring the  studio  for  even  greater  activi- 
ties, it  is  said.  A  communication  received 
this  week  from  the  studios  stated  that 
general  repairs  were  lieing  made,  and  that 
some  new  material  was  being  received. 

With  this  idea  in  view  Universal  has 
purchased  four  new  stories  which  have 
been  widely  read.  Mary  MacLaren  has 
been  chosen  as  the  star  in  one  of  these 
stories,  "  The  Forged  Bride,"  which  was 
written  by  J.  C.  Hawks.      This  story  is 


said  to  be  one  of  the  most  dramatic  ever 
assigned  to  Mary  MacLaren,  and  Univer- 
sal officials  look  forward  to  a  master  pro- 
duction in  this  new  vehicle. 

One  of  the  best  works  of  Francis  Hol- 
man  Day,  "  The  Red  Lane,"  is  to  be  given 
a  screen  version.  This  story  is  reported 
to  abound  with  adventure  and  is  said  to 
contain  a  delightful  love  interest  through- 
out. The  scenes  are  laid  near  the  Cana- 
dian border  and  the  story  deals  largely 
with  the  life  of  the  smugglers  in  that 
vicinity. 

Bayard  Veiller,  well  known  author  of 
■'  Within  the  Law  "  and  "  The  Thirteenth 
Chair,"  is  the  author  of  "  The  Primrose 
Path,"  which  will  also  be  included  in  Uni- 
versal's  next  year's  program.  Clyde  Fitch's 
famous  play,  "  The  Way  of  the  W^orld," 
in  which  Mary  Mannering  starred  on  the 
stage,  will  also  be  produced. 


Ben  Wilson  Making  New 
Serial  for  Hallmark 

Ben  W  ilson  announces  that  the  working 
title  for  his  second  serial  production  to 
be  distributed  by  Frank  G.  Hall  through 
Hallmark  Exchanges  is  "  The  Screaming 
Shadow,"  in  fifteen  episodes  of  two  reels 
each.  Mr.  \\  ilson  and  Neva  Gerber  have 
the  starring  roles.  Duke  Worne,  who  di- 
rected Mr.  Wilson's  last  serial,  "  The  Trail 
of  the  Octopus,"  is  holding  the  megaphone 
over  the  production  of  "  The  Screaming 
.Shadow."  J.  Grubb  Alexander  and  Har- 
\ey  Gates  collaborated  on  the  continuitj. 
King  Gray  is  photographer.  Joe  Girard, 
one  of  the  most  prominent  characters  in 
serial  production,  has  the  leading  charac- 
ter part. 

Mr.  \\  ilson  writes  that  the  first  episode 
of  "The  Screaming  Shadow"  has  been 
completed  with  the  exception  of  the  art 
titles.  Wilson  and  company  are  working: 
at  Universal  City,  Cal.,  and  the  serial  is. 
being  produced  imder  the  super\-ision,  .of 
Mr.  W  ilson. 


Riesenfeld  Misquoted 

Equity  Pictures  Corporation  wishes  to 
correct  a  statement  which  appeared  in  last 
week's  trade  papers,  in  which  Dr.  Riesen- 
feld was  credited  with  having  said  that 
"  Eyes  of  Youth  "  was  the  greatest  picttire 
he  ever  saw.  This  statement  was  mis- 
quoted, due  to  a  technical  error,  for  Dr, 
Riesenfeld  never  made  anv  such  assertion. 


Capellani  Gets  Braddon 


John  D.  Braddon  has  l)een  engaged  by 
the  Albert  Capellani  Productions,  Inc.,  as 
the  art  director  for  "  The  Fortune  Teller," 
the  picture  which  Marjories  Rambeau  is 
now  making  for  Pathe. 


I'issy  Fitzgerald,  who  is  appearing  in  a  series  of 
two-reel  comedies  to  be  released  by  United 
Picture  Theatres  of  America 


Two  years  ago  we  started  to  produce  the  group  of  pictures 
known  as  Universal  Special  Attractions.    We  told  you 
then  that  these  were  to  be  not  only  the  best  pictures 
that  Universal  could  produce  but  also  the  best  pictures  that 
anyone  could  produce. 


HAT  happened?  This  happened.  When  the  yearlwas  ended 
it  was  found  that  the  Universal  product  had  averaged  higher 
than  any  other  group  with  the  same  number  of  pictures. 
More  than  this — it  averaged  higher  than  the  best  pictures  from  any  num- 
ber of  groups.  And  the  Second  Year's  product  topped  the  First. 
NA/e  made  good. 


E  nowl  offer  you  twelve  of  the  Third  Year's  Pictures— 
the  BIG  MONEY  TWELVE-so  named  because  we 
know  they  will  net  you  your  biggest  profits  and  because  we 
have  made  good  on  our  promises  and  so  are  not  afraid  to  ask  you  the 
prices  that  the  BIG  MONEY  TWELVE  are  worth  to  you— and  to 
your  audiences  — and  to  ourselves.  Look  thru  the  list  on  the  two 
pages  following.  You  will  say  when  they  are  on  your  screen-"The 
finest  moving  pictures  that  the  Art  has  yet  produced." 


UNIVERSAL 


CtaL 


best  actor  among 
all  the  host  of  Western 
character  portrayers 
in 

"A  GUN  FIGHTIN' 
GENTLEMAN" 
and 

"MARKED  MEN" 


^^OOD  showmanship  says:  "Mix  up  your  offerings. 

Keep  them  delighted  with  a  wide  variety  of  pic' 
tures — always  wondering  happily  what's  coming  next. 
Have  something  for  everybody — then  everybody  will 


come 


^omething  for  everybody !  That's  the  Keynote  of  the 
BIG   MONEY  TWELVE -a  series  that  can't  be 
;qualled  for  its  tremendous  variety  of  interest. 


VVho  scored  a  hit  in  the 
'^<nown  picture  "  Loot  " 
who  will  make  another 
in  the  delightful  Comedy- 
Drama 
"UNDER  SUSPICION" 


The  most  genuinely  popular 
actor' athlete  that  the  stage 
has  ever  known  and  now  a 
smashing  hit  in  pictures 
"THE  PRINCE  OF 
AVENUE  A" 


^OUR  BIG  MONEY  TWELVE  covers  every 
'  kind  of  successful  photodrama  that  you  can  show — 
Comedy  drama — Emotional  drama — Character  drama. 
In  locations,  these  wonderful  pictures  range  from 
flowery  Japan  across  the  Western  plains  into  the  heart 
of  New  York  City. 

And  the  men  and  women  who  play  them  are  national 
stars  whose  remarkable  talents  are  now  at  their  v^^y 
zenith.    Read  these  lists  carefully — you'll  not  find 
more  pleasing  prospect  for  many  months 


The  creator  of  a  d 
tinct  type  of  hear:: 
appeal  pictures  vv+nc 
have  come-  to  b 
known  as  "Mary  Mac 
Laren's  Own" 


Clean  cut— virile— talented 
finish  to  his   work  whic 
leading  men  can  give  y 
in 

"LASCA" 

'oem  in  Picturi 

and  -A  PEDDLER  OF  LIES 


COMETHlNGfor  every- 
body!  Twelve  unbeatable 
^^^petures  offered  strictly  on 
^^efeeir  merits  to  Those  Show- 
eitwho  know  that  Quality 
entertainment  means  big- 
^v\\y^r  receipts  today  than  ever 
oefore. 


IF  costuming  and  subject  are  not  out  of  date, 
a  picture  youVe  never  seen  is  just  as  new 
as  new.  Some  of  the  pictures  listed  here 
you've  never  seen  and  yet  they're  better  than 
nev\/ — because  they're  proven  successes. 

CVERY  one  of  these  talented  actors  and 
^  actresses  has  become  a  universally  popular 
favorite.  To  accomplish  this,  they  had  to  have 
good  pictures.  Here  are  those  pictures--the  most 
recent  in  which  they  have  indubitably  made  good. 

if  you  show  them,  you  too,  will  make  good. 

HARRY  CAREY  FRANK  MAYO  MONROE  SALISBURY 
The  Ace  of  the         A  Little  Brother  Sundown  Trail 

Saddle  of  the  Rich  His  Divorced  Wife 

MARY  MacLAREN  FRITZI  BRUNETTE  ORA  CAREW 
Bonnie,  Bonnie  Lassie     The  Woman  Under  Cover  Loot 

KENNETH  HARLAN  ROBERT  ANDERSON  OLIVE  TELL 
The  Trembling  Hour  Common  Property  The  Trap 


; '  i  I  e  mb  c  r  so,  i  p  i  p 


4473 


Industrial  Films  to  Profit  Showmen 


versal  Film  Manufacturing  Company,  1 
Was  informed  that  Universal's  Industrial 
and  Educational  Dcparlmcnt  had  reached 
such  proportions  that  il  was  desirable  for 
the  exhihitor  to  share  in  the  profits  realized 
from  the  exhibition  of  industrial  and  edu- 
cational pictures. 


Alfred  Black  Announces  Arrangement  with  Industrial  Depart- 
ment of   I'niversal  Whereby   Exhibitor  Will   Be  Paid 
Fixed  Sum  for  vShowing  Industrial  Motion  Pictures 

A STATEMENT  issued  by  Alfretl  S.  Black,  President  of  the  Motion  Pic- 
ture Exiiihitors  of  America,  Inc.,  is  iiidicati\e  of  a  stahilizinj;  arrange- 
ment reached  whicli  will  in  future  f;ive  the  inchistrial  picture  a  real 
position  with  tlie  exiiihitor,  who  in  turn  will  <lerive  just  revenue  from  such 
showings.  The  M.  P.  E.  of  A.  has  come  to  an  agreement  on  all  points  with  the 
Industrial  and  E«lucational  Departnjent  of  Tniversal  Film,  probably  the 
largest  producer  of  sucii  film  subjects. 
Mr.  Black"-  statement  follows: 

■'Since  mv  election  to  the  presidency  of  the  Motion  Picture  Exhibitors  of 
\inerica.  Inc..  which  covers  every  State  in  the  I  nion,  I  have  devoted  much  of 
inv  lime  to  the  problem  of  educational  and  industrial  motion  pictures  and 
their  relation  to  the  theatre  owners  and  the  public. 

**  I  have  reached  the  conclusion  that  such  pictures  are.  as  much  a  part  of 
American  national  life  as  the  pictures  made  exclusively  for  entertainment, 
and  in  this  view  I  am  supported  by  nine-tenths  of  the  exhibitors  of  the  coun- 
tr>  and  other  thinking  men." 

/  ruiustria  Is  A  tirssa  ry 

The  only  qucsli')n  wiiii  exhibitors  is, 
How  shall  educational  and  industrial  pic- 
tures be  distributed  and  shown  to  the 
patrons  of  motion  picture  theatres? 

"  For  exhibitors  to  attempt  to  stop  the 
showing  of  such  pictures  would  be  like  try- 
ing to  sweep  the  ocean  back  with  a  broom. 
It  simply  can"t  be  done.  N  et  the  exhibitors 
as  a  whole  have  been  going  it  blindly,  and 
«1criving  no  direct  revenue  from  the  indus- 
trial and  educational  use  of  their  screens, 
l-nrther  than  that,  by  reason  of  careless 
and  unbusinesslike  methods,  the  public  has 
been  the  loser. 

■■  I  now  have  the  priviletjc  of  announcing 
to  exhibitors  that  an  arrangement  has  been 
made  whereby  thc\'  are  to  receive  direct 
compensation  for  tlir  exhibition  of  indus- 
trial and  educational  pictures,  and  at  the 
>ame  time  assist  in  pro\iding  funds  for  the 
.support  of  their  national  and  State  organ- 
izations, which  arc  constantly  engaged  in 
the  work  of  lessening  the  burdens  of  taxa- 
tion, fighting  ill-advised  and  vicious  censor- 
ship and  in  general  looking  after  the  in- 
terests of  the  exhibitors. 

"  Industrial  and  educational  motion  pic- 
tuies  as  we  now  know  them  are  a  develop- 
ment of  the  last  two  years,  and  one  com- 
pany alone  is  largely  responsible  for  the 
condition  of  semi-perfection  that  now  ex- 
ists. I  refer  lo  the  Universal  Film  Manu- 
facturing Company  and  particularly  to  the 
Industrial  and  Educational  Department  of 
that  company  under  the  ijeneral  manager- 
ship of  Harry  l^cvey. 

"  Scientific  and  industrial  development 
expeditions  sent  out  tmdcr  the  auspices  of 
the  Industrial  and  Educational  Department 
of  the  Universal  are  covering  all  parts  of 
ihe  world.  One  that  I  happen  to  know 
about  has  been  in  .Smuatra  and  the  rubber 
producing  districts  of  the  Far  East  where 
some  thirty  million^  of  feet  of  motion  pic- 
tures were  made.  All  phases  of  tropical 
life  are  shown,  in  addition  to  the  history 
of  rubber  from  the  planting  of  the  pod  to 
the  manufacture  of  goods  for  human  use. 

"At  a  conference  in  New  York  on  Fri- 
day, December  5.  with  officials  of  the  Uni- 


■■  An  arrangeincnt  w  as  entered  into 
whereby  motion  picture  exhibitors  of  the 
countrj'  shall  be  paid  a  fixed  sum  for  the 
exhibition  of  industrial  and  educational 
motion  pictures  distributed  by  the  Uni- 
versal. 

"  In  addition,  the  Motion  Picture  Ex- 
hibitors of  America,  Inc.,  will  receive  a 
percentage  of  the  gross  revenue  realized 
by  the  Universal  for  the  distribution  of  pic- 
tures. This  money  will  go  into  the  general 
fund  of  the  organization  and  be  used  in 
comiection  with  its  taxation,  censorship  and 
other  welfare  W'ork. 

"  A  contract  to  this  effect  has  been  en- 
tered into  and  the  exhibitors  showing  Uni- 
versal industrial  and  oducational  pictures 
in  the  future  will  receive  compensation  ac- 
cording to  terms  of  the  contract,  which  i- 
eminently  satisfactory.  When  such  pic- 
tures are  exhibited  on  the  screen,  according 
lo  an  official  booking  arrangement,  report 
to  that  efTect  will  be  made  to  the  officers 
of  the  league  and  settlement  will  be  made 
on  the  basis  of  ihc  returns. 

"  In  this  way  general  circulation  is  guar- 
anteed and  the  exhihitor  is  assured  of  his 
share  in  the  prolits.  The  exhibitor  will  nor, 
as  in  the  past,  be  asked  merely  to  fill  in  his 
program  with  industrial  and  educational 
pictures  hut  be  a  partner  in  the  enterprise." 


Plan  Book  for  Brenon  Picture 


An  Extensive  Line  of  Exploitation 
Helps  Has  Been  Prepared  for  the 
^Iarie  Doro  Starring  Vehicle 

IT  is  announced  that  the  first  special  feat- 
ure to  be  distributed  by  Republic  Pic- 
tures will  be  the  Herbert  Brenon  picture,  in 
which  Marie  Doro  is  the.  illustrious  star. 
This  six  reel  mystery  film  will  have  prints 
in  all  of  the  22  branch  offices  this  week,  and 
the  small  army  of  Republic  salesmen  are 
said  to  be  on  their  toes  ready  to  make  a 
record.  Every  sort  of  advertising  medium 
has  been  provided,  according  to  reports, 
from  a  24-sheet  stand  to  an  appropriate 
lapel  button. 

The  lithograph  material  is  multi-colored 
and  has  been  engraved  from  sketches  made 
by  Henry  S.  Potter.  Besides  the  twenty- 
four  sheet  stands  a  fine  line  of  six,  three 
and  one  sheets  are  included.  A  splendid 
piece  of  lithograph  work  has  been  done 
on  the  window-cards.  The  lobby  displays 
embrace  8  by  lO's,  11  by  14's  and  22  by  28's 
illustrations  from  the  picture.  Slides  in 
four  colors,  advertising  cuts  of  original 
designs,  matrices  for  newspaper  work,  cuts 
of  scenes  from  the  feature  in  various 
sizes  and  an  original  and  positive  box-office 
magnet  in  the  shape  of  an  advertising 
novelty  never  employed  before  in  exploit- 
ing a  picture  are  included.  "  12  :10  "  has 
the  largest  line  of  accessories  ever  provided 
the  exhibitor  to  cash  in  big. 

A  plan  book  for  "12:10"  has  been  pro- 
vided. Twelve  different  kinds  of  seat- 
selling  stunts  are  put  up  to  the  exhibitor. 
These  are  all  practical  and  inexpensive. 
No  special  resource  is  required  to  convert 
them  to  profitable  use.  They  are  as  good 
for  a  large  city  as  for  the  smallest  town. 


The  press  notices  in  the  plan  book  have 
been  written  from  a  newspaper  angle  with 
the  single  eye  to  put  before  the  public  the 
strongest  appeal  of  the  feature.  There  are 
enough  of  these  notices  to  keep  the  papers 
busy  for  a  week  or  more. 

The  exhibitor  is  also  told  just  what  ele- 
ment of  the  picture  to  play  up  and  how  to 
do  it.  What  is  there  about  the  picture  that 
will  make  it  draw,  and  how  to  get  this  to 
his  people.  Program  readers  and  "tease 
copy"  are  set  forth  and  a  number  of  per- 
fect tieups  with  newspapers  and  stores  are 
indicated,  and  "how  to  go  about"  to  do 
it  is  clearlv  and  terselv  told. 


Rush   Delivery  on  Anita 
Stewart  Feature 

When  a  print  of  Anita  Stewart's  "Mary 
Regan "  was  returned  to  the  Cleveland 
First  National  Exchange,  it  was  found  that 
400  feet  of  one  reel  were  missing.  There 
had  been  a  fire.  "  Mary  Regan "  was 
booked  in  a  Cleveland  suburban  theatre 
next  day,  and  that  was  the  only  print  the 
Cleveland  office  had  available.  The  Cleve- 
land exchange  "  long-distanced  "  to  ask  the 
Rothacker  Film  Mfg.  Co.'s  Chicago  plant, 
where  the  "  Mary  Regan  "  negative  is  kept, 
whether  it  could  be  done. 

According  to  reports,  the  night  watch- 
man received  the  telephoned  S.  O.  S.  at 
8:30  in  the  evening.  G.  H.  Gibson,  super- 
intendent of  laboratories,  was  at  the  plant 
at  9:30.  No  golden  little  moments  escaped 
him.  By  11  o'clock  a  special  messenger 
was  aboard  a  train  for  Cleveland,  carrying 
the  400  feet  of  celluloid — and  the  feature 
was  shown  at  11  a.m.  in  the  suburban  the- 
atre as  per  schedule,  it  is  said. 


447-! 


M  o  I  I  1/  II   I'  i  c  t  u  r  c  New 


THE  difference  between  a  l^nivergal  s| 
and  the  ordinary   Chapter   Play  is  | 
difference  between  an  express  train  i 
a  local — between  a  perfectly  assembled  ti 
car  and  a  rattletrap  "  side-door  Pullman." 


Your  Big: 
Help-Book 
on  thalWar 


/)  c  c  r  III  he  r        .  19^9 


4475 


4476 


Mutt  o  II   Picture  A' 


In  a  500-word  review.  The  Morning  Telegraph  of  New 

'f.  York  City  says: 

, 

Il  "In  the  opinion  of  this  reviewer,  the  Capitol  is  running 

■  ,  one  of  the  three  best  pictures  of  the  year  this  week.  Its 

.  title  is  "  BLIND  HUSBANDS  "  and  it  is  the  production  of 

^jp:-.  Eric  von  Stroheim.     For  detail,  atmosphere  and  pene- 

'  ,       trating  character  drawing  it  is  in  a  class  by  itself.   It  would 

be  possible  to  write  at  length  of  the  scenic  beauties  of  the 
picture.   It  catches  the  very  air  and  soul  of  the  mountains." 


J 


The  same  reviewer  further  says 


"  Mr.  Stroheim's  analysis  of  the  characler  of  the  officer  is 
a  real  achievement.  It  isn't  a  pretty  picture  he  draws  of 
Von  Steuben,  but  it  is  a  remarkably  accurate  one.  And 
his  acting  of  the  role  is  immensely  clever. 

"  Francelia  Billington,  as  the  wife,  and  Sam  De  Grasse, 
as  the  husband,  also  do  notable  work. 

"  It  is  an  artistic  achievement.'' 


A 

UNIVtRSAL-JEW^L  PRODUCTION  DELUXE 
Offered  by 

CARL  LAEMMLE 


4478 


Motion  Picture  N  e 


Capital  Books  Adventure  Reels 


Intends  to  Show  First  Ten  Robertson- 
Cole  Adventure  Scenics — Bowes 
Likes  the  Subjects 

PROOF  of  the  soundness  of  the  Robert- 
son-Cole prediction  that  the  coming 
year  is  to  witness  a  greatly  widened  popu- 
larity- of  short  subjects  is  shown  in  the 
contract  which  the  new  Capitol  theatre,  the 
largest  house  in  the  world,  has  just  closed 
with  the  Robertson-Cole  l)isti-il)uting  Cor- 
poration for  the  showing  of  the  first  ten  of 
the  Robertson-Cole  Adventure  Scenics. 

Explaining  how  his  theatre  came  to  be 
the  first  New  York  house  to  book  the 
Robertson-Cole  Adventure  Scenics,  Ed- 
ward Bowes,  managing  director  of  the 
Capitol,  said : 

■  "The  Robertson-Cole  Adventure  Scenicf 
appealed  to  us  on  first  screening  as  a 
unique  series,  which  would  interest  our 
patrons.  Not  the  least  element  in  choosing 
these  pictures  was  the  human  interest  which 
has  been  artistically  woven  throughout. 
The  scenics  seem  to  us  quite  individual  and 
inviting." 

The  first  of  the  Adventure  Scenics  which 
A.  S.  Kirkpatrick,  vice-president  and  gen- 
eral manager  of  the  Robertson-Cole  Dis- 
tributing Corporation,  is  sending  to  the 
Capitol,  opened  December  14,  as  a  part 
of  the  regular  program.  It  is  Adventure 
Scenic,  No.  1,  which  has  been  called,  "  The 


Forbidden  Ri\cr."  This  picture  shows  a 
daring  descent  of  the  Salmon  River,  in 
central  Idaho,  a  stream  which  an  ofificial 
government  report  declared  to  be  un- 
navigable. 

Jesse  G.  Sill  and  H.  H.  Brownell,  who 
with  John  Rantz,  scenario  writer,  are  lead- 
ers in  the  Adventure  Scenics  Corporation, 
personally  made  this  picture  with  the  aid 
of  a  most  unusual  character,  Capt.  Guleke, 
a  retired  sea  captain,  who  has  the  reputa- 
tion of  being  the  only  white  man  alive  able 
to  pilot  a  boat  through  the  turbulent  rapids 
of  the  Salmon  River.  In  a  small  boat  he 
carried  the  camera  men  through  the  most 
picturesque  parts  of  the  300  miles  of  foam- 
ing water,  l-'rom  boat  and  shore  they 
'■  shot "  vistas  which  have  never  been  sur- 
passed for  wild  grandeur  and  beauty. 

"  The  Forbidden  River  "  will  be  followed 
by  other  subjects.  Already  several  of  these 
pictures  are  completed,  and  others  are 
under  way.  Later  pictures  will  be  "  The 
Tempest,"  showing  an  angry  sea  whipping 
the  rocky  coast  of  Oregon ;  "  Flaming  Ice," 
showing  the  rare  and  glorious  effects  when 
the  sun  plays  over  a  glacier ;  "  Waters  of 
Destiny,"  being  a  study  of  the  development 
of  lakes  and  "  Sheep  of  Leavenworth,"  a 
beautiful  pastoral  picture,  showing  herds  of 
sheep  in  the  great  reaches  of  Northern 
Oregon. 


Pictures  of  Cartoon  Character 


"  Bringing  Up  Father,"  MacManus' 
Creation,  Will  Be  Filmed  by 
Christie 

THAT  another  important  film  enter- 
prise will  be  started  in  Los  Angeles 
immediately  was  amiounced  by  Charles  H. 
Christie,  general  manager  of  the  Christie 
Film  Company,  on  his  return  from  New 
'S'ork  where  he  closed  a  contract  with 
William  Randolph  Hearst  and  the  Inter- 
national Film  Company  for  the  production 
of  a  series  of  two-reel  film  comedies  based 
on  the  famous  series  of  cartoons,  Bringing 
Up  Father,  created  by  George  McManus 
for  the  Hearst  publications. 


In  accordance  with  the  terms  of  the  con- 
tract whereby  the  well  known  "'  Jiggs " 
will  be  brought  to  life  on  the  screen,  the 
comedies  will  be  filmed  by  the  Christie 
Film  Company  and  directed  under  the 
supervision  of  Al  E.  Christie. 

Johhny  Ray,  of  the  well-known  vaude- 
ville team  of  Johnny  and  Emma  Ray,  has 
already  arrived  in  Los  Angeles,  having 
been  selected  by  the  Hearst  organization  as 
being  the  most  acceptable  character  to  por- 
tray the  role  of  Jiggs.  Ray  is  already 
known  to  stage  goers  for  his  Irish  char- 
acterizations and  it  is  said  that  he  will 
give  an  exceedingly  life-like  portrayal  of 
McManus'  famous  cartoon  personage  in 
reality  on  the  screen. 

Other  important  players  who  will  appear 
in  the  two-reel  coinedy  series  are  yet  to  be 
chosen,  tests  of  more  than  a  hundred 
players  having  been  made.  Selection  of 
these  characters  will  be  made  in  time  for 
the  production  of  the  first  film,  which  will 
be  started  December  15  by  Al  E.  Christie. 

In  order  to  carry  out  this  new  enter- 
prise, the  Christie  Company  has  con- 
structed new  buildings  on  its  property  at 
Sunset  and  Gower  streets,  where  one  large 
open  stage  is  being  roofed  over  tO  insure 
favorable  conditions  of  production  during 
tlie  winter.  Other  stages  and  a  new  dress- 
ing room  building  have  been  built,  on  ac- 
count of  this  new  contract  and  the  further 
demands  of  the  already  established  Christie 
Comedies  which  will  be  produced  as  u»ual 
on  an  even  larger  scale. 


Charles   W  Johnson, 

projection  supcrviso 

SIMPLEX 

NOTES 

PRINCE  GETS  SIMPLEX  PROJECTIOK 

While  the  Prince  of  Wales  on  his  n 
cent  visit  to  the  metropolis  laughei 
chuckled  and  applauded  the  antics  of  Mn 
and  JefT  on  the  screen  of  Fox's  Acadi 
of  Music  on  14th  street,  a  heavy  buil 
quite  resourceful  looking  man  sat  outsid 
of  the  projection  room  watching  with  ir 
terest,  not  the  subject  upon  the  screen 
much  as  the  manner  in  which  this  sam 
subject  was  being  projected. 

This  man,  familiarly  known  as  "  C.  W. 
by  the  hundreds  of  projectionists  in  Ne\ 
York  City  as  well  as  those  of  the  exten 
sive  Fox  Circuit,  is  Charles  W.  Johnsor 
projection  supervisor  for  William  Fox. 

Mr.  Johnson  has  served  in  the  latter  ca 
pacity  for  the  past  thirteen  years,  durin; 
which  time  he  has  evolved  many  indivk) 
ual  ideas  toward  the  improvement  of  pro 
jection  in  the  various  Fox  houses,  all  o 
which  are  noted  today  for  the  high-clas 
manner  in  which  their  various  film  sub 
jects  are  treated  upon  the  screen. 

To  Mr.  Johnson  goes  much  of  the  credi 
of  providing  the  splendid  projection  whid 
characterized  the  performance  in  question 
for  under  his  capable  supervision  the  Sim 
plex  Projectors  as  well  as  all  other  pro 
jection  room  equipment  is  kept  in  a  highh 
efficient  condition. 

Mr.  Johnson  has  perfected  a  projectior 
system  in  which  the  Simplex  plays  an  im- 
portant part  in  all  of  the  Fox  houses  and 
exchanges  through  the  use  of  his  owr 
conception  of  screen  material  and  prepara- 
tion as  well  as  in  light  and  stage  effects 
which  are  carried  out  in  complete  detail 
throughout  the  Fox  Circuit. 

Mr.  Johnson's  contributions  to  projec- 
tion problems  have  appeared  in  various 
trade  papers. 


The  Blindness  of  Youth  "  is  being  state- 
righted  by  Foundation  Film  Corporation 


Conway  Tear!e  has  been  engaged  by  Harry 
("■arson  to  support  Clara  Kimball  Young  in  her 
next  Equity  picture,  "  The  Forbidden  Woman." 


From  Foreign  Service 

Lieut.  'SI.  G.  Watkins,  well-known  in  the 
state  right  field,  has  returned  to  this  coun- 
try after  thirteen  months  service  in  France 
and  Roumania. 


4479 

"Eyes  of  Youth''  in  Windy  City 


D  e  c  'c  III  b  c  r   JO,  1919 

Harry   Ward   Leaves  for 
England;  Honored  by- 
Friends 

Harry  \\  ard  of  \\  ard  s  Films,  Ltd.,  Lon- 
don, who  has  been  visiting  our  shores,  left 
for  England  on  the  Mauretania  last  week, 
accompanied  by  his  associate  Henry  Ciindy. 
On  the  eve  of  his  departure,  Mr.  Ward 
gave  a  farewell  dinner  which  was  held  in 
the  Yacht  Room  of  the  Hotel  .Astor.  It 
was  a  representative  gathering  of  film  men 
and  members  of  the  press.  After  the  din- 
ner conditions  were  discussed  on  the  busi- 
ness relationship  between  England  and 
America  from  a  film  standpoint. 
Mr.  Ward  in  addressing  the  guests  said 

1  that  the  conditions  in  the  United  Kingdom 

I  for  film5  was  getting  better  each  day  and 
that  it  was  only  a  matter  of  a  short  time 
when  the  English  market  for  films  would 
catch  up  to  their  pre-war  schedule,  and 

'  with  the  possibilities  of  being  in  a  better 
position  to  handle  American  filtns  than  they 
have  ever  been  before. 

Mr.  Ward,  as  a  token  of  appreciation  for 
the  many  courtesies  extended  him  during 

,  his  visit,  presented  each  of  the  guests  with 
a  very  handsome  combination  card  case 

'  and  memo  book. 

'  Mr.  Ward's  friends,  not  to  be  outdone, 
presented  him  with  a  magnificent  platitnini 

'  and  gold  watch,  together  with  a  chain  and 
knife  which  was  suitably  engraved. 

'  Among  those  present  were  Henry  L 
Cundy,  Walter  HofT  Seely,  Gerald  B. 
Wadsworth,  Gus  Schlesinger,  M.  B.  Scliles- 
inger,  A.  J.  McCosker,  John  W.  Semler. 
Henry  L.  Sherman,  William  A.  Johnston, 
George  Blaisdcll.  T.  W.  Alicoate,  J.  Dan- 
nenberg,  A.  McClellan,  Albert  A.  Cormier 
anti  George  W.  N'ewgass. 


New   Capital  Production 
with  Al  Jennings 

The  Fugitive's  Life,"  the  striking  nar- 
rative of  the  meeting  of  Al  Jennings,  the 
celebrated  ex-bandit  with  O.  Henry,  noted 
writer  of  short  stones,  in  a  drowsy  village 
of  Honduras,  at  a  time  when  the  two  were 
able  to  take  part  in  a  revolution  brewing 
just  then,  has  been  completed  at  the  Holly- 
wood Stud'o  of  the  Capital  Film  Company, 
under  the  direction  of  H.  W.  Bergman. 

The  picture  is  the  first  of  a  .series  of 
short  features  which  are  being  made,  hav- 
ing as  a  basis,  the  life-long  friendship 
which  existed  between  Jennings  and  Sid- 
ney Porter,  whose  penname  of  O.  Henry 
made  him  beloved  by  thousands  who  read 
his  fiction. 

In  the  production,  Al  Jennings,  himself, 
plays  the  role  of  the  adventurous  bandit, 
while  Clarence  Apeck  is  surprisingly  simi- 
lar to  the  real  O.  Henry  in  his  portrayal 
of  that  character.  Vivian  Gane  appears 
opposite  Al  Jennings  in  those  scenes  of  a 
romantic  nature. 

The  picture  now  is  being  cut  and  edited, 
after  which  it  will  be  shipped  East  for  re- 
lease at  an  early  date. 


The  Sultan  of  Djazz  "  is  the  next  of  the 
Cuckoo  Comedies  to  be  released.  The  story 
permits  of  much  comedy  and  keeps  the  Cuckoo 
girls  much  in  evidence  because  its  scenes  are 
laid  in  the  harem  of  a  Sultan.  Bobby  Burns 
and  Jobyna  Ralston  are  the  featured  players. 


Reichenbach  Puts  Over  Fir.-^t  l^quitx 
Production  ;  Warmly  Received  by 
All  Classes  in  Chicago 


Clara  Kimball  Young  in  a  tense  moment  from 
■'  Eyes  of  Youth,"  an  Equity  release 

ONE  of  the  most  remarkable  detnonstra- 
tions  of  the  susceptibility  of  the  public 
to  bigger  and  better  motion  picture  produc- 
tions was  demonstrated  at  the  Playhouse, 
Chicago,  where  Clara  Kimball  Young  in 
■■  Eyes  of  Youth "  played  the  first  of  a 
four  weeks'  engagement. 

Despite  severe  wind  storms  along  Mich- 
igan .\ venue,  the  boulevard  fronting  the 
lake,  and  in  spite  of  rain  and  flurries  of 
snow,  "  Eyes  of  Youth  "  attracted  two  hun- 
dred and  ninety  more  paid  admissions  to  the 
house  than  had  ever  been  attracted  before 
and  this  also,  in  the  face  of  advanced 
|)rices  of  admission. 

Manager  Smith  and  EHrector  Spencer, 
following  the  third  day  which  was  the 
most  inclement  of  the  week,  announced 
that  "  Eyes  of  \''outh  "  would  he  kept  on 
for  at  least  a  mouth  and  that  it  would  be 
retained  if  the  final  week's  liusiiiess  justi- 
fied. 

.\n  unusual  campaign  of  a<l\ertising  was 
conducted  by  the  Playhouse  under  the  di- 
rection of  Harry  Reichenbach  of  Equitv 
Pictures. 

:\  consistent  policy  of  large  display  ad- 
vertisements, allcrnating  in  th-e  larger  cir- 
culation dailies,  were  used.  Four  cohimn 
twelve  inch  ads,  first  in  the  Examiner, 
then  the  American,  and  then  the  Evening 
Post  and  Journal  were  used,  and  showing 
the  excellent  spirit  of  co-operation  on  the 
part  of  the  Herald  Examiner  and  Amer- 
ican of  the  Hearst  chain  and  the  Evening 
Post,  each  day,  for  fourteen  days  these 
three  papers  ran  news  stories  on  the  forth- 
com'ng  engagement  and  on  the  day  fol- 
lowing the  opening  ran  full  column  re- 
\.ews  with  layou:s  of  photos. 

The  policy  of  the  Chicago  Tribune  of 
permitting  its  reviewer,  Mae  Tinee,  to 
write  her  reviews  in  a  facetious  vein,  and 
in  a  light,  humorous  manner,  w-as  antici- 
pated by  Reichenbach  who  sent  a  mailing 
list  of  five  thousand  club  women  and  men, 
stating  that  "Eyes  of  Youth"  was  not 
being  advertised  extensively  in  the  Tribune 


because  01  the  Tribune  policy  of  taking 
films  too  lightly. 

-A  htige  banner  stretched  across  State 
Street  at  the  corner  of  .Madison,  tlie 
busiest  section  of  the  shopping  district, 
attracted  considerable  attention,  as  did  a 
display  advenisemi  nt  thrown  on  the  side 
of  the  City  Hall  b_\-  means  of  a  stereoptican 
machine  erected  in  an  office  opposite. 

Chicago  has  not  responded  to  a  film  pro- 
duction in  any  better  fashion,  in  recent 
history  and  the  bookings  on  "  Eyes  of 
^'outh "  already  total  seventy  thousand 
dollars  in  Illinois  alone. 

Asher  Brothers,  Lubliner  and  Trinz, 
Jones  Linick  and  Shaeffcr,  Balaban  and 
Katz,  Cooper  and  Wallace  and  all  other 
circuits  have  already  signed  for  larger 
runs  than  is  iheir  wont,  while  independent 
houses  are  sft-etching  their  engagements, 
from  one  to  two  days  more  than  usual. 

San  Francisco,  Los  Angeles,  Portland, 
Xewark,  New  Jersey  and  Cleveland,  Ohio, 
announce  spectacular  results  from  first 
run  of  the  first  f.quity  picture  while  Bos- 
ton opens  an  indefinite  engagement  De- 
cember 10  at  dollar  prices. 

Harry  Reichenbach,  general  exploitation 
director  for  Equity,  and  Miss  Young  will 
spend  the  next  two  weeks  in  Boston  and 
Louisville. 

Fox  Branches  in  Marseilles 
and  Paris  Enlarged 

A  report  from  the  Fox  Film  Corporation 
conveys  the  information  that  owing  to  the 
great  demand  for  Fox  films,  it  has  become 
necessary  for  the  Fox  Film  Society  Ano- 
nyme,  as  the  Paris  branch  office  of  Fox 
Film  Corporation  is  known,  to  increase  its 
staff  materially  and  to  enlarge  its  quar- 
ters. The  Fox  office  at  Marseilles  has  had 
a  similar  experience  and  has  augmented 
its  staff,  it  is  said. 

An  important  element  in  the  popularity 
of  Fox  Films  with  the  French  exhibitors 
is  said  to  be  the  fine  service  furnished  to 
them  by  the  branch  offices  in  that  coun- 
try. It  is  stated  that  they  not  only  fur- 
nish the  exhibitor  with  every  possible  aid 
for  insuring  a  successful  exploitation  cam- 
paign, but  supplement  this  service  with 
liberal  newspaper  and  magazine  advertise- 
ments and  with  extensive  poster  publicity. 


Jane  McAlpine,  featured  in  Wm.  Steiner's 
company   in   two-reel   detective  stories 


4480 


Motion   Picture  N  e 


Read  Special  First  in  Chicago 


"  The  Lone  Wolf's  Daughter  "  Second 
Production  with   Louise  Glaum 
to  Have  Premiere  in  West 

WW.  HODKIXSOX  Corporation  an- 
nounces the  premiere  presentation 
in  America  of  J.  Parker  Read  Jr.'s  second 
Louise  Glaum  special  production,  "  The 
Lone  Wolf's  Daughter,"  at  the  Alcazar 
iheatre,  Chicago  for  a  two  weeks'  engage- 
ment beginning  December  21.  This  firii 
booking  and  presentation  of  the  big  Louis 
Joseph  Vance  story  was  made  by  W.  C. 
Dineen,  the  general  manager  of  the  Moir 
chain  of  theatres  in  Illinois  and  the  first 
])rint  for  the  engagement  was  sent  by  mes- 
senger from  the  Thomas  H.  Ince  studios 
in  Los  -Vngeles.  where  Mr.  Read's  produc- 
tions are  made. 

The  conditions  under  ,\vhich  Chicago 
exhibitors  were  the  first  in  the  country 
to  see  this  big  new  production  were  pe- 
culiar. An  executive  of  the  Hodkinson 
organization  going  to  Chicago  for  a  hur- 
ried business  trip  wired  ahead  that  he  was 
bringing  a  picture  in  which  the  big  fir.nt 
runs  of  Chicago  undoubtedly  would  be  in- 
terested and  suggested  that  these  exhibi- 
tors be  invited  for  an  advance  screening 
on  the  following  day.  Perhaps  a  dozen 
of  ^1  Chicago's  leading  exhibitor  factors 
with  ilidividual  houses  or  circuits,  ac- 
cepted an  invitation  to'  see  a  picture  whose 
title,  star  or  producer  they  did  not  know 


until  the  picture  was  flashed  on  the  screen. 
\i  the  conclusion  of  the  showing  S.  J. 
(kildman,  Hodkinson  Chicago  manager, 
closed  his  first' run  contract  with  Mr.  Din- 
een, who,  coming  from  Canada  recently 
to  operate  their  Moir  theatres,  has  'had 
a  series  of  conspicuous  successes  to  his 
credit  in  the  Rose,  Boston  and  Alcazar 
theatres.  - 

"  The  Lone-  Wolf's  Daughter "  is  now 
available  foi"  pre-release,  protected  fun 
engagements,  in  the  largest  cities  and  has 
available  for  prerelease,  protected  run 
been  b&oked  to  date  by  each  first  run  ex- 
hibitor who  has  seen  the  picture  in  .the 
half  dozen  jcltfes  where  the  prints  hdVf 
arrived  f0f  ^screening.  In  the  Chickgr.- 
territory,  wi^  -its  first  oportunity  for  ,in: 
spcction,  as  a  trnde  showing,  bool^iiig/f li 
the  fir&t^-.^rtjh  factors  throughout ' t1ie  ter- 
ritory M  virtually  completed  and^Kj^^yol- 
ume  of  business  fjius  far  ealls  for  a  larger 
number  of  prints  in  simultaneous  use  in 
the  territory  than,  have  ever  before 
worked  on  a  picture  distributed  in  the 
zone  by  the  Hodkinson  organization. 

"  The  Lone  Wolf's  Daughter "  is  a 
thrilling,  colorful  story  of  romance,  in- 
trigue and  action  with  its  scenes  ranging 
from  the  splendors  of  Buckingham  Palace 
and  the  temptingly  beautiful  home  of  a 
master  criminal  to  the  mysterious  depths 
of  the  oriental  Lirnehouse  district  of 
London. 


Big  Contract  Given  Wm.  Duncan 


Vitagraph    Signs    Serial    Player ;  A 
Million  Dollar  Serial  Is  An- 
nounced as  Coming 

ALBERT  E.  SMITH,  president  of  Vita- 
graph,  has  signed  up  William  Duncan, 
the  serial  star,  to  a  contract  which  it  is 
said  makes  Duncan  the  highest  paid  artist 
in  his  particular  field. 

Under  the  new  arrangement  Duncan  will 
immediately  start  a  super-serial  on  which 
it  is  announced  that  $1,000,000  will  be  ex- 
pended. 

In  a  telegram  to  John  M.  Quinn,  gen- 
eral manager,  Mr.  Smith  declared  that  the 
Duncan  productions  now  on  the  way  will 
usher  in  a  new  era  in  the  serial  division 
of  motion  pictures.     It  is  his  opinion  that 


the  productions  will  establish  the  perma- 
nent achievement  of  super-serial  science. 

After  signing  his  new  contract  Mr.  Dun- 
can said :  "  I  am  convinced  that  the  day 
of  big  serials  is  here  at  last,  and  that  from 
now  on  every  first-class  theatre  will  run 
these  continued  subjects  in  the  same  fash- 
ion as  every  first-class  magazine  runs  se- 
rial stories.  It  is  my  ambition  to  make 
this  coming  serial  the  climax  of  all  my 
efforts  in  this  line,  dramatically,  scenically 
and  sensationally." 

It  will  be  recalled  that  Duncan  has  been 
surrounded  particularly  by  plot  logic.  Dun- 
can serials  have  one  and  all  stood  solidly 
for  their  possession  of  "  horse  sense  "  dra- 
matic sequence  and  plausibility. 


William  Duncan,  Vitagraph  star 


Sunshine  Comedies  Said  to 
Be  Popular  as  Features 

Statistics  just  compiled  in  the  office 
of  Fox  Film  Corporation  show  that  Fox 
Simshine  Comedies  are  as  popular  today 
as  the  regular  feature  pictures  being  shown 
by  the  big  motion  picture  houses. 

The  supervising  director  of  Fox  Sun- 
shine Comedies,  Hampton  Del  Ruth,  has 
five  big  companies  working  under  his  aides. 
Del  Ruth's  directors  include  Jack  Blystone, 
Eddie  Cline,  Roy  Del  Ruth,  Delmar  Lord, 
K.  G.  Maclean  and  several  others.  His 
leading  comedians  are  Chester  Conklin, 
Glen  Cavender,  Tom  Kennedy,  Harry 
Booker,  Bill  Franey,  Alice  Davenport,  Jack 
Cooper,  "  Slim "  Somerville,  Marvel  Rae, 
Ethel  Teare,  Ed.  Kennedy,  Harry  McCoy, 
Billie  Armstrong  and  Laura  LaVarnie. 


Albert  E.  Smith,  president  of  Vitagraph 


First  Fay  Film  ComedN| 
Now  Completed 

The  newly  organized  Fay  Films  Go| 
pany,  a  producing  organisation,  headed 
Rupert  F.  Frj-,  and  several  other  capitl 
i>ts  of  Milwaukee,  has  completed  its  fil 
single  reel  comedy,  featuring  Harry  Caij 
the  "  Hurricane  of  Comedy."  The  releil 
of  26  one  reelcrs,  in  which  Mr.  Cane  is  I 
be  the  central  figure,  are  planned  by  t| 
new  company. 

The  first  picture  completed  is  a  cornel 
thriller  from  start  to  finish,  containing  r| 
merous  hair-raising  stunts,  including  dal 
gling  from  beneath  flying  aeroplanes  af 
falling  down  factory  chimneys.  The  storj 
are  being  written  and  the  productions 
reeled  by  Putnam  Hoover. 

Frank  S.  Mattison,  the  general  managl 
of  the  Fay  Films  Company,  which  has  (I 
fices  at  1737  N.  Campbell  avenue,  Qiica^| 
has  negotiations  now  pending,  disposing 
the  entire  world  rights  to  the  pictures.  Al 
rangements  have  also  been  made  for  a  pel 
manent  studio  of  the  company  to  be  l| 
cated  near  Jacksonville,  Florida. 


Edw.  A.  MacManus  Con| 
pleting  Film,  Mott  Os- 
borne's Prison  Story  I 

Edward  A.  MacManus  is  rapidly  coni 
pleting  the  assembling  of  his  new  produ  I 
tion,  "  The  Gray  Brother,"  founded  on  I 
story  of  prison  life  by  Thomas -Mott  Ol 
borne  and  directed  by  Sidney  Olcott.  Ml 
Osborne  who  saw  the  production  Mondal 
expressed  his  extreme  gratification  wit  I 
what  he  describes  "as  a  truly  mar\'eloil 
visualization  of  a  heart  throbbing  humal 
drama."  Mr.  MacManus  hopes  to  announcl 
the  date  of  the  release  of  his  producriol 
within  a  few  davs. 


'  Jhe  Star  without  a  l/^VaL 

NA7IMOVA 

in  M  RONGER 
THAM  DEATH 

%er  J\[euOest  and  most 
Sensational  Screen 
9rlLimph  ' 

pleased  cNowi 


3. 


^1 


}^ichardJL.%)tJOland  ^  JVUusuOeR amiownce 

IKl  I M  O  VA 


STRONGER 
THAN 
DEATH 


^.H  tremeiijdouslij  dramatic  screer 
\)ersion  of  I.  A.R.  WVLIE'S  ceb 

^wabed  story  ofjuscinaiiyuj  Slndia. 

iidajotativn  and  sceviario  bu^ 
CHARLES  BRYAJNTT.  Urected 
HERBERT  BLACHE  ^% 

cperh  acts. 


METRO 

Pictures 
Corporation  ^1% 


Jlllaxi/Oell  7{arqeK 

Director  general 


J  /wsterious,  colorful  Mia,  'Where 
Cast  meets  West  uJhere  life  is  e\)er 
subject  to  new  mysteries,  neW  sen^ 
sations,  is  the  background  of 
this  superb  story! 


4 


'I 


2/lllii^e  vOlth  tense 
drama,  pulsing  vOith  '^^^^^^ 
a  Z^^i^^  5fe7rz/  that  qnpj({ 
and  thrills,  it  surpasses  any  of  this 
supreme  artists  prePiom  great  successes. 


ni 


It' 


TfieqimlLed  ols 
(Uiracthn  ! 


^vwxjceUed  as  an 
Qrtisiic  Oichw\?ement! 


/      £or  storvj^Jbr  direcbion^Jhr 
V    j  settings, J^or  elahorabsness  cf 
Cj  production,  it  is  uOorthzj  of 
this  imrii^aLLed  artists  great 
 talents! 


yts  the  l^ndon  and  Paris 
music  hall  dancer  ulho 
captures  a  soclal^  coLonij 
of  ^Jndla  against  all  pre-^ 
jadice  and  opposition 
because  of  her  clnarm,-^ 
and,  picjruLant  personalibj. 
and,  later  sa\)es  the  life 
of  the  man  she  LoVes  in 
a,  natii)e  uprising'^ 

reaches 

heights  destined  to  sur- 
prise e\)en  her  greatest 
admirers. 


BOOK  IT 
ADVERTISE  IT 
a  JXTA'ZIMQVA 

Production  is  not  Just 
a  new  pieture.  IT'S  A 
SCREEJV  EVEJVT! 


'iilaxwelL  ^larger, 
'Director  general. 


METRO 

PICTURES  CORPORATION 


Qurij's  imperial  Picixires,  J[M.,  6:njcUisL)?e  'Distributors  throvujhout  great  Britain..  Sir.Wm.Cjunj.Man.Vm 


! 


December  20,  1919 

I  "  Sky-Eye  "  Announced  as 
Ready  for  Release 

The  Sol  Lesser  organization  has  com- 
pleted final  details  for  the  release  of 
"  Sky-Eye,"  the  serial  picture  produced 
with  the  co-operation  of  the  United  Statees 
Army  Air  Service  by  William  Steiner. 
They  will  release  sometime  in  December 
on  a  state-right  basis  and  are  now  starting 
on  an  advertising  campaign  to  exhibitors 
and  public.  Mr.  Lesser  plans  to  sell  all  the 
territory  except  that  in  which  he  has  his 
own  exchanges,  namely,  California,  Neva- 
da, Arizona,  Illinois,  Ohio,  Kentucky  and 
Greater  New  York. 

The  story  is  a  romance  of  the  Texas  Oil 
Fields  and  the  adventure  in  aircraft,  and 
is  probably  the  first  exponent  of  its  kind  in 
which  most  of  the  locale  is  laid  in  the 
clouds. 

The  picture  affords  many  splendid  op- 
portunities for  exploitation,  the  most  im- 
portant being  a  tie-up  closed  with  the 
Curtiss  Aeroplane  and  Motor  Corporation. 
I  The  Curtiss  people  will  provide  aeroplanes 
in  each  one  of  the  twenty  leading  cities  of 
the  United  States  and  Canada  where  they 
have  branches,  and  will  co-operate  direct 
with  the  state-right  buyer  and  exhibitor  in 
their  advertising  and  exploitation.  As  there 
were  over  sixty  Curtiss  planes  used  in  this 
production  a  splendid  opportunity  for  this 
tie-up  is  afforded. 

There  are  two  complete  sets  of  posters, 
namely  two  ones,  two  threes,  two  sixes  and 
one  twenty-four  sheet,  embodying  the  most 
thrilling  stunts  in  the  picture  as  well  as 
the  '  love  clutch.' 


Christie  Plot  Variety  Shows 
in  Three  Offerings 

Making  good  his  assertion  in  the  an- 
nouncement last  Spring  of  the  Christie 
special  comedies  in  two  reels,  that  he 
would  offer  a  variety  of  stars  and  of 
plots  in  his  latest  contributions  to  film 
comedy,  A.  E.  Christie,  chief  director  of 
the  Christie  Comedy  Company,  offers  three 
new  Christie  Specials  as  an  example  of 
the  progress  made  in  presenting  "  specials 
that  are  specials  "  in  two  reels. 

With  plots  of  wide  variance  and  three 
different  stars  heading  the  feature  casts, 
the  current  specials  are  offered  as  examples 
of  Christie's  aim. 

"  A  Roman  Scandal,"  and  "  Go  West 
Young  Woman  "  are  two  of  the  offerings. 
The  January  offering  is  not  titled. 


Vera  Roehm  in  Physical 
Culture  Pictures 

Miss  Vera  Roehm,  physical  culturist  is 
the  chief  originator  and  director  and  one 
of  the  leading  exponents  of  "  Poise,  Grace 
and  Beauty,"  a  series  of  health  and  phy- 
sical culture  pictures  shortly  to  be  produced 
by  Famous  Players-Lasky  Corporation  for 
the  Paramount  Magazine. 

The  first  release  will  be  on  December  28 
and  will  be  followed  by  succeeding  lessons 
in  hygiene  and  physical  training  on  a 
weekly  basis  for  three  weeks,  and  then  bi- 
weekly in  the  Paramount  Magazine. 


Geraldine   Farrar,   Lou  Tellegen  and   Alec  B. 

Four  Universal 

Three  of  These  Are  Being  Turned 
Out  at  Universal  City;  Fourth 
Under  Production  in  the  Far 
East 

P'OUR  new  serials  are  now  in  course  of 
*  production  by  Universal,  each  of 
which  is  announced  as  a  distinct  novelty 
in  the  way  of  chaptered  thrillers.  Three 
of  them  are  being  produced  in  and  around 
Universal  City,  while  the  other  is  being 
filmed  in  the  Orient. 

Universal  declares  that  "  The  main  dif- 
ference in  these  episodic  melodramas  lies 
in  the  fact  that  they  have  not  been  con- 
structed merely  for  the  sake  of  thrills,  but 
are  plausible  stories,  containing  sufficient 
tense  situations  and  stirring  climaxes  to 
lend  themselves  to  serial  treatment." 

"  The  Man  Hunter,"  starring  Art  Acord, 
supported  by  Alildred  Moore,  is  a  western 
story,  directed  by  Reeves  Easoii.  In  the 
cast  also  appear  George  Fields,  Beatrice 
Dominguez,  Charles  Newton,  Tote  Dugrow 
and  others.  This  production  is  now  in  its 
sixth  episode. 

Al  Russell  is  now  working  on  the  thir- 
teenth episode  of  "  The  Lion  Man,"  based 
on  "  The  Strange  Case  of  Cavendish,"  by 
Randall  Parrish.  Kathleen  O'Connor  and 
Jack  Parrin  are  featured  in  this  serial, 
with  the  assistance  of  Henry  Barrows,  Ger- 
trude Astor,  Leonard  Clapham,  Slim  Pa- 
gett  and  Mack  Wright. 

A  serial  entitled  "The  Vanishing  Dag- 
ger," starring  Eddie  Polo,  supported  by 
Thelma  Percy,  G.  Norman  Hammond,  Ray 
Ripley,  Ruth  Royce,  Laura  Oakley,  Texas 
Watts  and  Captain  Jarvis,  has  just  been 
started  at  Universal  City,  under  the  direc- 
multiple  reel  comedies,  at  the  Rialo  the- 
tion  of  Jacques  Jaccafd. 

The  fourth  serial,  "The  Petals  of  Lao 


Francis  in   Goldwyn's  "  Flame  of  the  Desert  " 

Series  On  Way 

Tze,"  is  being  filmed  in  Japan  and  other 
countries  in  the  far  east.  The  star  is 
Marie  Walcamp,  and  the  director  is  Henry 
McRae.  Miss  Walcamp's  leading  man  is 
Harland  Tucker  and  other  important  play- 
ers are  George  Nively,  Wadsworth  Har- 
ris and  Otto  Lederer. 


Exploitation  Aids  Ready  for 
"  The  Superman  " 

According  to  a  report  from  W.  H.  Pro- 
ductions Company,  the  Tower  Film  Com- 
pany announces  that  there  is  now  ready  a 
special  press  book  on  the  production,  "The 
Superman."  This  book  is  said  to  cover 
every  phase  in  the  exploitation  of  this 
unique  melodrama.  There  is  illustrated  a 
complete  line  of  posters  and  the  8  x  10 
and  the  11  x  14  lobby  photographs.  At- 
tractive single  and  double  column  news- 
paper advertising  cuts  are  specially 
prepared  with  suggested  "  copy "  for  the 
exhibitor's  use.  The  announcement  also 
includes  mention  of  valuable  out-door  dis- 
plays, box-ofifice,  lobby  and  window  dis- 
plays. 

Lloyd  Comedy  at  Big  New 
York  Playhouses 

Dr.  Hugo  Riesenfeld,  managing  director 
of  the  Rivoli  theatre,  presented  Harold 
"Lloyd  for  the  first  time  at  the  Rivoli  in  his 
new  series  of  $100,000  two-reel  comedies, 
when  "  Captain  Kidd's  Kids "  was  shown 
there  during  the  week  of  November  30. 
Dr.  Riesenfeld  featured  "Bumping  into 
Broadway,"  first  of  the  Lloyd  series  of 
atre  during  the  week  of  November  2. 


4490 


Motion  Picture  News 


Goldwyn's  New  Year  Offerings 


■  Eight  Big  Productions,  Each  Backed 
by   Direct   to   Public  Advertis- 
ing, Are  Scheduled 

GOLDWYN  PICTURES  CORP.,  will 
enter  the  new  year  with  a  remarkably 
strong  list  of  productions  comprising  the 
first  eight  releases,  in  which  there  are  one 
Eminent  Authors  Picture,  one  Rex  Beach, 
two  starring  Tom  Moore,  one  jMabel  Nor- 
mand,  one  Madge  Kennedy,  one  Pauline 
Frederick  and  one  Jack  Pickford.  The 
order  of  issue  just  authorized  by  Samuel 
Goldwyn  reads  :  "  Pinto,"  "  Toby's  Bow," 
"  The  Silver  Horde,"  "  The  Cup  of  Fury," 
"  The  Blooming  Angel,"  "Duds."  "  The 
Little  Shepherd  of  Kingdom  Come "  and 
"  The  Paliser  Case." 

All  of  the  productions  selected  to  lead 
off  the  Goldwyn  releases  for  the  coming 
jear  have  been  completed  at  the  Culver 
City  Studios  and  advance  prints  of  most 
of  them  have  been  shipped  to  New  York 
and  viewed  by  Mr.  Goldwyn  before  pro- 
nounced ready  for  the  market. 

Of  great  importance  to  the  exhibitor  is 
the  fact  that  every  picture  on  the  list  will 
be  backed  by  the  "  direct  to  the  public " 
advertising  campaign  launched  in  hundreds 
of  newspapers,  December  1. 

As  a  follow-up  for  the  phenomenally 
successful  "  Jinx,"  another  Mabel  Nor- 
mand  production  was  selected  as  the  open- 
ing release  on  the  new  schedule.  It  is 
"  Pinto,"  a  story  written  and  directed  by 
Victor  Schertzinger,  presenting  the  Gold- 
wyn comedienne  in  the  character  of  a 
western  cowgirl. 

"  Toby's  Bow  "  is  a  Tom  Moore  picture, 
adapted  from  the  stage  play  by  John 
Taintor  Foote  and  directed  by  Harry 
Beaumont.  It  presents  a  swift-moving,  in- 
tensely interesting  story  that  advances  to 
an  unexpected  climax.  .In  the  notable  cast 
supporting   Mr.   Aloore,   Doris   Pawn  oc- 


cupies the  place  of  first  prominence.  Others 
include  Arthur  Housman,  Macey  Harlam, 
Ruby  LaFayette,  Augustus  Phillips  and 
Colin  Kenny. 

With  "  The  Girl  From  Outside "  still  at 
the  height  of  its  popularity,  Goldwyn  will 
release  another  Rex  Beach  picture,  "  The 
Silver  Horde."  According  to  advance  re- 
ports, it  excels  even  earlier  productions  of 
the  greatest  of  all  interpreters  of  life  in 
the  -ar  i>Iorth. 

In  novel  form,  "  The  Cup  of  Fury  "  has 
been  accorded  a  place  among  the  finest  of 
Rupert  Hughes'  works.  Profiting  by  a 
wide  circulation  in  book  form,  "  The  Cup 
of  Fury ''  is  still  fresh  in  the  minds  of 
thousands  of  readers  who  will  be  anxious 
to  see  the  pictorial  adaptation  as  presented 
by.  Helene  Chadwick,  Rockliff'e  Fellows, 
Syaney  Ainsworth,  Florence  Deshon  and 
other  players  of  equal  reputation.  T. 
Hajes  Hunter  directed  the  production. 

The  fifth  picture  on  the  new  schedule  is 
the  Madge  Kennedy  starring  vehicle,  "  The 
Blooming  Angel,"  a  screen  version  of  a 
Saturday  Evening  Post  story  selected  be- 
cause of  its  peculiar  suitabilitj-  to  the  Gold- 
wyn star.  Then  comes  "  Duds,"  now  being 
completed  by  Tom  Moore,  under  the  di- 
rection of  Tom  Mills  at  the  Culver  City 
Studios. 

"  The  Little  Shepherd  of  Kingdom 
Come,"  from  the  novel  of  the  same  name 
by  John  Fox,  Jr.,  marks  Jack  Pickford's 
debut  as  a  Goldwyn  star. 

Concluding  the  series  of  eight  produc- 
tions is  "  The  Paliser  Case,"  a  dramatic 
story  starring  Pauline  Frederick,  directed 
by  William  Parke.  Albert  Roscoe  is  Miss 
Frederick's  leading  man  and  numbered  in 
the  company  are  James  Xeill,  Hazel  Bren- 
nan,  Kate  Lester,  Alec  Francis,  Warbur- 
ton  Gamble,  Edgar  Saltus  and  Carrie  Lee 
Ward. 


"Tong  Man"  Looms  Up  Largely 


Robertson-Cole  Expect  It  to  Be  Best 
Hayakawa    Has    ]\Iade — Critics 
See  It  Favorably 

-p  REVIEWS  of  "The  Tong  :Man,"  cur- 
*■  rent  Robertson-Cole  release,  starring 
Sessue  Hayakawa,  indicate  that  the  picture 
is  one  of  the  very  best  in  which  Hayakawa 
has  ever  appeared.  Both  trade  paper  and 
newspaper  critics  were  struck  with  the 
swift  action  which  characterizes  the  pic- 
ture, and  predict  that  it  will  make  Naya- 
kawa  many  new  friends,  as  well  as  keep- 
ing all  his  old  ones  interested. 

"The  Tong  Man"  was  taken  for  pre- 
view showing  by  the  management  of  Loew's 
New  York  Theatre,  where  large  audiences 
saw  it.  When  seen,  a  day  or  two  previous 
in  the  Robertson-Cole  projection  room,  by 
trade  paper  reviewers,  the  melodramatic 
and  gripping  character  of  the  picture  was 
remarked  upon.  Opening  with  a  crime  in 
Chinatown,  "The  Tong  Man"  moves 
swiftly  and  continuously  up  to  its  last  foot. 
Never  is  the  ultimate  happiness  and  safety 
of  the  hero  and  heroine  assured  until  the 
very  end. 

The  Tong  ]\Ian"  is  based  upon  Clyde  C. 


Westover's  novel,  "  The  Dragon's  Daugh- 
ter," a  small  green  volume,  decorated  with 
a  yellow  dragon,  which  was  a  best  seller, 
and  crammed  from  cover  to  cover  with 
Chinatown  atmosphere  by  its  author,  a 
former  San  Francisco  newspaper  man,  who 
wrote  absorbingly  of  the  greatest  of  all 
Celestial  colonies  in  this  country.  The 
authentic,  rich  Chinese  atmosphere  which 
characterized  the  book  has  in  no  wise  been 
lost  in  this  picture,  which  was  directed  by 
William  W'orthington,  in  the  Haworth 
Studios. 

Hayakawa  himself  took  charge  of  the 
art  direction,  and  saw  to  it  that  the  in- 
teriors are  resplendent  with  Oriental  art. 
From  his  home  in  Hollywood  he  trans- 
ported to  the  studio  a  great  wealth  of 
Oriental  art  objects.  These  included  bronze 
lanterns,  the  large  paper  lamps  and  um- 
brellas which  can  only  be  obtained  in  the 
Orient,  idols  of  all  sorts,  curiously  carved 
dishes,  vases  and  incense  burners  of  metal 
and  of  china,  and  so  on. 


r.eorge  Larkin  in  an  exciting  moment  in  "  The 
Tiger's  Trail  "   a   Pathe  release 


Lloyd  Hughes  Is  Latest 
Ince  Star 

Famous  Players-Lasky  Corporation  an- 
nounces that  a  new  star  has  been  added  to 
the  Thomas  H.  Ince  firmament  in  the  per- 
son of  Lloyd  Hughes,  whose  work  in  the 
recent  Ince  productions  for  Paramount- 
Artcraft  have  met  with  the  approval  of 
the  Famous  Players-Lasky  officials.  Mr. 
Hughes  recently  signed  a  contract  covering 
a  period  of  five  years. 

He  is  said  to  be  among  the  youngest 
actors  of  the  silver  screen  to  become  a 
star.  After  finishing  his  regular  schooling, 
he  took  up  the  study  ot  dramatics  with  a 
view  to  going  on  the  stage  but  gave  this 
up  in  a  short  time  when  an  opportunity 
presented  itself  to  enter  the  motion  pic- 
tures. Some  of  the  productions  in  which 
he  is  said  to  have  played  important  roles 
are:  "The  Turn  in  the  Road,"  "The 
Haunted  Bedroom,"  "An  Innocent  Adven- 
turess," "The  Virtuous  Thief."  and  "Dan- 
gerous Hours." 


Edward  Griffith,  who  recently  joined  Vita- 
praph's  staff  of  directors,  is  putting  real  O. 
Henry  atmosphere  into  "  A  Philistine  in  Bo- 
hemia." which  is  now  in  the  making  as  a  two- 
reel  subiect. 


Petrova  Sells  a  Play 

"  The  Ghoul,"  a  one-act  satirical  drama 
by  Mme.  Olga  Petrova,  has  just  been  pur- 
chased by  Ainslec's  Magazine,  and  the 
Polish  artiste  has  the  distinction  of  being 
the  first  author  to  have  a  play  in  this  pub- 
lication, which  has  hitherto  been  devoted 
entirely  to  stories,  essays  and  poems. 
"  The  Ghoul  "  is  one  of  a  series  of  play- 
lets by  the  versatile  Petrova,  which  will 
afterwards  be  gathered  into  book  form. 
It  is  very  possible  tliat  Madame  may  her- 
stlf  appear  in  this  play  as  a  vaudeville 
oflfering  for  next  year. 

Capable  Cast  in  Tarzaii 
Film 

A  strong  cast  headed  by  Gene  Pollard  in 
'he  title  role,  has  been  ass  mbled  by  Numa 
Pictures  for  the  production  "  The  Return 
of  Tarzan." 

George  Remain,  Franklin  B.  Coates,  Ar- 
mond  Cortez,  Walter  Miller,  Estelle  Tay- 
lor, Betty  Turner,  Donna  Pepita  Ramirez 
are  other  players  prominent  in  the  cast. 

George  M.  Merrick  is  supervising  the 
production. 


December  jo,  1919 


4491 


F.  P.-Lasky  Party  Views 
Europe  in  the  Re-Making 

The  Famous  Players-Lasky  Corporation 
announces  that  as  a  result  of  the  pho- 
tographic work  carried  on  by  the  Burton 
Holmes  party  abroad  it  will  be  enabled  to 
offer  a  series  of  travel  pictures  that  for 
interest  and  unusual  features  will  surpass 
any  short-subject  reels  of  the  kind  ever 
turned  out. 

Mr.  Holmes  and  his  party  left  New 
York  in  June  for  the  purpose  of  getting 
continental  Europe  in  the  re-making. 
After  crossing  from  England  to  France, 
the  party  set  to  work  at  once  and  photo- 
graphed the  battlefields  and  war-torn  areas 
of  Northeastern  P'rance  from  the  North 
Sea  to  the  southernmost  sector  of  the  bat- 
tle line.  Ypres,  St.  Mihiel.  and  the  Ar- 
gonne  are  said  to  have  receivecl  special 
attention. 

Belgium  was  then  completely  covered, 
and  after  that  the  party  journeyed  to  Al- 
sace-Lorraine. Pictorial  views  were  ne.xt 
secured  of  the  Rhincland  and  the  opera- 
tions of  the  American  and  Allied  armies 
of  occupation.  At  this  point  Mr.  Holmes 
returned  to  America,  and  the  party  con- 
tinued its  camera  work  under  the  direction 
of  Mr.  Cowling,  journeying  through 
Czecho-Slovakia,  Austria,  and  into  Swit- 
zerland. At  present  he  is  reported  to  be 
"shooting"  the  Pyrennes  in  Southern 
France. 


Lloyd  Signed  for  Three  Years 


Vitagraph  Film  of  "The 
Fortune  Hunter" 

According  to  a  report  recently  received 
from  the  offices  of  the  Vitagraph  Com- 
pany, "Tom  Terriss  has  just  completed 
his  latest  super-feature,  '  The  Fortune 
Hunter,'  from  the  celebrated  stage  success 
of  the  same  name,  starring  Earl  Williams. 
He  is  about  to  commence  upon  a  version 
of  'Captain  Swift,'  which  was  one  of  the 
most  popular  mysterj-  dramas  of  the  stage 
ten  years  back,  both  in  this  country  and 
in  England.  Earl  Williams  will  again  be 
the  feature  player  of  this  production.  It 
is  interesting  to  note  that  Mr.  Terriss  was 
one  of  the  original  members  of  the  play 
when  first  produced  in  England." 


Paul  Brunet  of  Pathe  Secures  Signa- 
ture of  Comedian ;  Option  on 
Future  Services  Included 
'T'HE  services  of  Harold  Lloyd,  in  his 
popular  comedies,  arc  assured  to  Pathe 
for  a  long  term,  following  an  agreement, 
which  gives  satisfaction  to  all  parties  con- 
cerned. Just  before  he  returned  to  Cali- 
fornia to  resume  work  on  his  new  series 
of  $100,000  two-reel  productions,  Lloyd  was 
signed  up  by  Mr.  Paul  Brunet,  vice-presi- 
dent and  general  manager  of  Pathe  Ex- 
change, Inc.,  to  a  contract  which  binds  him 
to  comedies  for  distribution  by  Pathe  dur- 
ing the  next  three  years.  It  provides  that 
Lloyd  receive  one  of  the  highest  salaries 
and  guarantees  paid  to  any  motion  picture 
star,  and  contains  an  option  giving  Pathe 
the  right  to  renew  the  covenant  for  an- 
other long  term. 

Lloyd  was  enthusiastic  over  the  arrange- 
ment and  declared  "  so  long  as  Pathe  con- 
tinues to  treat  me  as  it  does  you  can  count 
on  me  rooting  with  the  rooster  for  the 
rest  of  my  life.  It  is  an  inspiration  to 
give  me  the  very  best  that  I  have  to  give 
and  that's  what  I  am  going  to  do !  " 

Hal  E.  Roach,  president  of  the  Rolin 
Film  Co.,  producer  of  the  Lloyds  said: 

"  During  the  four  years  that  I  have  pro- 
duced for  Pathe,  there  has  never  been  a 
time  that  there  has  not  been  a  courteous 
and  hearty  welcome  for  me  in  their  New 
York  office.  And  the  communications  that 
I  have  received  from  them  have  been  those 


of  gentlemen  and  business  men.  Tiic 
whole  organization,  from  the  salesmen  in 
the  exchanges  to  Mr.  Brunet,  vice-presi- 
dent antl  general  manager,  I  feel  are  my 
friends  and  are  boosting  ior  our  i)r()fus.  1 
have  produced  for  Pathe  under  three  dif- 
ferent administrations  but  never  has  Pathe 
had  the  pep  and  go  that  they  have  at  the 
present  time.  Mr.  Brunet  inspires  one  with 
confidence  in  his  business  ability  and  the 
personal  note  which  he  puts  in  all  his  deal- 
ings." 

It  was  at  the  request  of  Mr.  Charles 
Pathe  that  Lloyd  and  Mr.  Roach  came  to 
New  Y'ork  to  meet  the  head  of  the  great 
international  motion  picture  organization, 
and  to  lengthen  the  terms  of  Lloyd's  con- 
tract with  Pathe  Exchange,  Inc. 

"  We  have  watched  with  special  interest 
the  steady  development  of  Harold  Lloyd  as 
an  entertainer,"  said  Mr.  Brunet  in  com- 
menting upon  the  contract,  which  assured 
the  services  of  the  young  comedian  to 
Pathe  virtually  for  an  indefinite  period. 

"  Lloyd  is  in  a  class  all  by  himself  and 
his  humor  is  so  universal  in  its  quality  as 
to  be  understood  any  place  in  the  world 
where  motion  pictures  are  shown. 

"  We  have  all  along  considered  Lloyd  a 
most  valuable  asset,  and  feel  that  neither 
effort  nor  expense  should  be  spared  in  the 
most  thorough  exploitation  of  the  new  two- 
reel  comedies,  which  have  opened  so 
auspiciously  in  the  big  first  run  houses  of 
New  York,  and  the  principal  cities  of  the 
United  States.  " 


Lyons  and  Moran  Sign  Again 


Olive  Thomas  in  "  Out  Yonder,' 
production 


Selznick 


Comedians  Stay  with  Universal  Under 
Long  Term  Contract — Will  Make 
Five-Reel  Subjects  in  Future 

TWO  Irish  comedians  have  decided  to 
stay  with  their  old  home,  "  Universal 
City."  Eddie  Lyons  and  Lee  Moran  have 
signed  a  long  term  contract  with  Carl 
Laemmle,  Universal's  president  to  produce 
comedies,  not  two-reelers  as  they  have  in 
the  past  but  some  five  reel  high  class  do- 
mestic ones.  This  contract  was  signed 
this  week  and  joy  reigned  in  the  hearts  of 
the  Universal  officials  as  well  as  the  two 
comedians. 

Lyons  and  Moran  have  been  the  stars  in 
two  reel  comedies  for  some  time  and  arc 
among  the  oldest  inhabitants  of  that  great 
Western  studio  of  Universal.  For  the  past 
two  years  they  have  produced  on  the  aver- 
age of  one  comedy  a  week  and  their  suc- 
cess has  been  growing  constantly.  Today 
Lyons  and  Moran  comedies  are  shown  in 
practically  all  the  leading  houses  of  the 
country.  Their  style  of  comedy  is  of  the 
highest  type  and  in  their  new  program  they 
expect  to  produce  the  best  comedies  on  the 
market. 

This  is  not  a  new  idea  with  the  two 
comedians  and  they  have  at  the  present 
time  several  good  stories  on  hand  with 
which  to  begin  production. 

The  announcement  of  this  new  contract 
with  Universal  has  more  than  unusual  sig- 
nificance.   It  means  much  to  the  picture  art 


in  general.  It  is  direct  evidence  of  the  ad- 
vancement of  the  art  of  picture  comedies 
and  also  the  fact  that  the  Universal  com- 
pany intends  to  give  to  American  ex- 
hibitors only  the  highest  type  of  produc- 
tions. 

When  Mr.  Laemmle  announced  the 
signing  of  the  contract  he  said :  "  I  have 
every  faith  in  the  plans  of  these  two  come- 
dians. They  have  shown  they  are  capable 
and  I  believe  they  will  set  a  new  standard 
in  comedy  productions.  We  intend  to  give 
them  the  very  best  of  backing  and  sup- 
port." 


Ackerman-Harris  Books  the 
Famous  Directors  Series 

Hugh  B.  Dobbs,  branch  manager  of 
Hallmark  Pictures  Corporation,  Portland, 
Oregon,  wired  this  week  to  W.  F.  Rod- 
gers,  general  sales  manager  of  Hallmark, 
that  he  has  placed  contract  for  the  Famous 
Directors'  Series  with  Ackerman-Harris 
Hippodrome  theatre.  Ackerman-Harris 
run  a  combination  vaudeville  and  picture 
theatre  in  their  Hippodrome. 

A.  H.  Huot,  branch  manager  for  Hall- 
mark in  Seattle,  Wash.,  writes  that  he 
closed  with  Ackerman-Harris  for  the 
Famous  Directors'  Series  in  Seattle,  Ta- 
coma  and  Spokane.  This,  according  to 
Mr.  Dobbs,  places  the  Famous  Directors' 
Series  solid  in  the  fourteen  towns  in  the 
Northwest. 


4492 


Motion   Picture  News 


Moments  in  Lombardi,  Ltd.,  Bert  Lytell — Metro  production 


McManus  Picture  Now  in  Shape 


Titling  and  Cutting  of  "  The  Gray 
Brother,"    Despicting  Prison 
Conditions,  is  Complete 

U  DWARD  A.  MacManus  has  completed 
'  "titling"  his  latest  and  most  massive 
production,  "  The  Gray  Brother, "  in  the 
collaboration  of  which  he  had  the  assist- 
ance of  Thomas  Mott  Osborne,  who 
gained  national  fame  through  his  humane 
administration  of  penitentiaries.  Basil 
Dickey  supplied  the  romance  and  Mr.  Os- 
borne the  reality  of  things  as  they  exist 
within  prison  walls,  a  combination  that 
weaves  the  most  thrilling  story  ever  writ- 
ten for  a  screen  production. 

It  is  said  that  Mr.  MacManus  was  given 
opportunities  to  visualize  prison  brutali- 
ties and  cruelties  as  they  existed  under  the 
old  system  of  prison  management  and 
which  do  exist  today  in  some  prisons  into 
which  the  spirit  of  compassion  and  uplift 
as  Mr.  Osborne  interprets  it,  has  never 
entered.    Such  a  revelation  visualized  will 


make  the  public  gasp  with  indignation,  if 
not  horror,  though  Mr.  MacManus'  pro- 
duction is  not  a  brief  in  any  sense  for 
prison  propaganda,  but  a  straight  emo- 
tional drama  with  situation  and  climaxes 
revealing  brutality  and  cruelty  only  where 
they  concern  those  characters  portraying 
criminal  tendencies  and  which  have  been 
drawn  from  both  the  upper  and  lower 
strata  of  society. 

Only  December  4,  Mr.  Osborne  while 
in  Chicago  defied  the  State  of  Illinois  to 
order  a  prison  inquiry,  declaring  that  the 
Joliet  institution  was  an  infamous  prison 
and  its  system  of  management  a  cruel  and 
brutal  one. 

Among  the  screen  players  in  the  pro- 
duction may  be  mentioned :  Helen  Fer- 
guson, Elsie  McLeod,  Helen  Lindroth, 
Vivienne  Osborne,'  Ann  Egleston,  Cecil 
Kern,  Edward  Davis,  Sidney  D'Albrook, 
Tammany  Young,  Harold  Thomas,  Ralph 
Delmore,  John  B.  Cooke,  Joseph  Marquis 
and  Thomas  Brooks. 


Woman  in  Grey"  Given  a  Run 


Production    from   Williamson  Story 
Pleases ;  Special  Photoplay  Edi- 
tion of  Book  Probable 
*<  A     WOMAN   IN   GREY,"  the  new 
George   H.   Wiley  serial  starring 
.\rline   Pretty,  is  claimed  to  have  made 
good  the  promises  of  its  producer  at  a 
private  showing  for  the  press  last  week. 

Mr.  Wiley's  departure  in  serial  making, 
as  evidenced  by  his  production  of  this 
C.  N.  and  A.  M.  Williamson  story,  has  at- 
tracted the  attention  of  Doubleday  Page 
Co.,  publishers  of  the  novel,  who  have  ex- 
pressed a  desire  to  publish  a  special  photo- 
play edition  of  the  book.  This  book,  which 
will  be  illustrated  by  stills  of  the  play,  of- 
fers an  excellent  opportunity  for  ex- 
hibitor tie-ups  with  local  bookshops,  which 
should  be  mutually  beneficial. 

Alt  elaborate  campaign  book  is  now  in 
preparation.     Features   of   the   plan  book 


include  a  scries  of  excellent  advertising 
layouts  to  be  used  in  conjunction  with  the 
showing  of  the  picture,  ah^  many  varied 
newspaper  stories  which,  it  is  said,  will 
arouse  interest  in  the  serial  as  it 
progresses. 

Arline  Pretty,  the  star  of  the  produc- 
tion, is  well  known  for  her  serial  with 
Vilagraph  and  Pathe.  The  rest  of  the 
cast,  including  Henry  G.  Sell,  leading  man 
in  so  many  Pearl  White  serials,  are  among 
the  better  known  serial  players :  Fred 
Jones,  Margaret  Fielding.  James  Heenan, 
Ann  Brody,  Walter  Chapin  and  Jack  New- 
ton. 

James  Vincent,  whose  better  known  pro- 
ductions include  '  The  Spirit  of  Lafay- 
ette," the  Pathe  serial  "  The  Hidden 
Hand "  and  several  features,  directed  the 
picture,  and  Walter  Richard  Hall  is  re- 
sponsible for  the  continuity. 


Griffith  Uses  Try-Out  Sites 

One  night  recently  Mr.  Griffith  sent  one 
of  his  new  pictures  for  a  trial  exhibition 
to  the  Westchester  Theatre  in  Mount  Ver- 
non, and  that  night,  accompanied  by  G. 
W.  Bitzer,  his  chief  photographer;  Lillian 
Gish  and  her  mother,  Robert  Harron,  Cla- 
rine  Seymour,  Richard  Barthelmess  and 
others  of  his  players,  he  quietly  slipped 
into  town  from  the  Mamaroneck  studios 
and  "went  to  the  picture  show"  just  as 
any  other  movie  fan  would  go.  Not  a 
soul  in  the  audience  knew  of  the  pres- 
ence of  the  distinguished  party. 

About  a  week  later  Mr.  Griffith  had  an- 
other production  ready  for  this  important 
test  before  an  audience.  This  time  he 
selected  the  Hamilton  Theatre  in  Yonkers, 
and  took  with  him,  in  addition  to  the 
players  already  mentioned,  Dorothy  Gish, 
Carol  Dempster,  Kate  Bruce,  Elmer  Clif- 
ton and  a  staff  of  executives,  including 
Albert  L.  Grey,  his  general  manager. 

The  news  soon  traveled  back  to  Mount 
Vernon,  and  now  the  two  towns  are  at 
dagger  points  over  the  question  of  who 
gets  the  next  Griffith  tryout. 


Two  Directors  for  Serial 
"  The  Master  Mind  " 

The  opening  episodes  of  "  The  Master 
Mind,"  a  new  Reeve  and  Grey  serial,  were 
started  at  their  Flushing  studio  last  week. 
The  story  features  J.  Robert  Pauline,  the 
famous  h>pnotist  and  vaudeville  per- 
former. 

Two  directors  are  at  work  on  the  new 
serial  which  is  called  "  The  Master  Mind." 
William  Davis,  formerly  of  Fox  and  Metro 
fame,  is  working  in  conjunction  with  Fred 
W.  Sittenham.  The  plan  of  two  direc- 
tors working  at  the  same  time  is  a  novel 
one,  inasmuch  as  it  permits  a  far  greater 
expenditure  in  the  matter  of  sets,  because 
the  actual  shooting  time  is  materially  re- 
duced and  an  expensive  cast  is  ^^orked  a 
shorter  time  than  is  necessary  with  only 
one  director. 


December  20  ,   i  9  i  9 


4493 


Long  Island  Estate  Ac- 
quired for  Studios 

The  Ferndale  Film  Studios  Inc.  have  ac- 
quired the  country  estate  known  as  "Fern- 
dale,"  which  is  perhaps  one  of  the  most 
beautiful  of  the  many  estates  on  Long 
Island. 

The  corporation  has  contracted  to  build 
a  modern  moving  picture  studio,  being  the 
last  word  in  photoplay  equipment ;  con- 
struction to  be  completed  on  or  about  May 
1,  1920. 

A  colony  of  bungalows  have  already 
been  constructed  upon  the  estate  which 
will  provide  delightful  accommodations  for 
the  artists  and  those  connected  with  the 
corporation.  In  addition  to  ihe  bungalows 
already  completed  and  fully  equipped,  is 
one  of  the  largest  private  swimming  tanks 
in  America,  holding  80,000  gallons  of  water. 
There  is  also  on  the  estate  one  of  the  most 
beautiful  private  lakes  on  Long  Island, 
having  a  shore  front  of  nearly  3,000  feet. 

The  directors  of  the  company  arc  :  Mr.  C. 
K.  F.  Andrews,  Miss  L.  Minnie  Kirmmse, 
and  Mr.  E.  G.  W.  Deitrich.  Miss  Kirmmse 
will  have  complete  charge  of  the  company's 
future  operations. 

The  corporation  has  an  authorized  capi- 
tal of  $500,000  of  which  $300,000  has  been 
fully  paid  in. 


Florence  Reed  Back  Before 
Camera 

Florence  Reed,  the  United  Picture 
Theatres  of  America's  emotional  star,  re- 
turned to  New  York  last  Monday  and  im- 
mediately began  preparations  to  begin  film- 
ing a  new  feature  at  Mr.  A.  J.  Bimberg's 
studios. 

Miss  Reed  has  just  closed  an  especially 
successful  tour  with  her  speaking  stage 
production,  "  Roads  of  Destiny,"  by  Chan- 
ning  Pollock.  It  was  necessary  for 
United's  star  to  terminate  her  road  tour 
because  of  her  motion  picture  contracts, 
and  as  her  latest  feature,  "  The  Eternal 
Mother,"  is  about  to  be  released,  Miss 
Reed  had  to  forsake  the  speaking  stage 
temporarily  to  pose  before  the  camera  and 
keep  up  the  schedule  on  her  United  re- 
leases. 

It  is  now  Miss  Reed's  intention  to  re- 
main in  New  York  until  she  has  finished 
at  least  two  new  photodramas. 


Hadley  to  Create  Another 
Musical  Novelty 

Hopp  Hadley,  whose  energies  in  combin- 
ing music  and  pictures  have  thus  far  re- 
sulted in  two  interesting  developments 
along  this  line,  has  been  working  quietly 
for  some  time  on  another  novelty  about 
which  he  has  little  to  say  at  its  present 
stage  of  near-completion. 

In  his  latest  novelty,  which  he  calls  a 
"  movical "  comedy,  a  company  of  musical- 
comedy  artists  appear  on  the  stage  in  con- 
nection with  his  picture.  The  present  title 
of  the  production  is  "  The  Movie  Girls 
Revue "  and  it  is  now  in  rehearsal.  The 
characters  on  the  stage  are  made  up  and 
costimied  like  characters  in  the  picture. 


New  Production  Will  Allow  Scope  for 
Star's  Fun  Making  Talent ;  Work 
Begins  December  15 

GUY  EMPEY  Pictures  Corporation, 
which  produced  the  big  special  produc- 
tion "  The  Undercurrent "  recently  seen  at 
the  Capitol  Theatre  with  Guy  Empey  in 
the  stellar  role,  announces  that  its  next 
production,  to  be  started  immediately,  is 
an  American  photo  drama  entitled  "  Oil." 
For  the  making  of  this  picture  space  has 
heen  secured  at  the  Paragon  studio  at  Fort 
Lee  where  Emile  Chautard  is  working  on 
his  Alayflower  Productions.  Guy  Empey 
and  his  director,  Wilfrid  North,  will  share 
the  studio  with  Mr.  Chautard  during  the 
filming  of  "  Oil,"  which  is  expected  to  re- 
quire a  period  of  from  seven  to  ten  weeks, 
as  the  photoplay  is  to  be  given  a  rich  and 
costh'  production  involving  many  elaborate 
scenes  and  at  least  one  mammoth  set.  The 
actual  filming  of  "  Oil "  will  start  at  the 
Paragon  on  December  15.  Casting  i.s  now 
under  way,  and  announcement  will  be 
made  later  of  the  many  prominent  photo- 
play folk  who  have  been  put  under  con- 
tract for  the  forthcoming  production. 

"  Oil  "  will  be  made  as  a  major  feature. 
It  will  be  given  careful  and  costly  produc- 
tion, and  will  be  offered  as  a  special  attrac- 
tion for  presentation  in  houses  of  the 
highest  class.  The  picture  will  not  run  less 
than  six  reels. 

In  announcing  the  title  of  his  forthcom- 
ing production,  Arthur  Guy  Empey  lays 
stress  upon  the  fact  that  "  Oil  "  will  be  a 
screen  offering  made  for  entertainment 
only.  The  picture  will  deal  neither  with 
war  interests  nor  with  propaganda.  It  will, 
for  the  first  time,  present  Mr.  Empey  in  a 
role  replete  with  comedy  and  those  who 
know  predict  that  photo-play  patrons  will 
receive  a  very  pleasant  surprise  when  Guy 
Empey's  fun-making  talents  are  presented 
via  the  screen.  Mr.  Empey,  in  the  two 
photoplays  which  he  has  already  offered 


the  public — "  Over  the  Top,"  produced  and 
distributed  by  Vitagraph  and  "The  Under- 
current" produced  by  Mr.  Empey's  organ- 
ization and  distributed  by  Select — has  es- 
tablished his  reputation  as  an  actor  of  real 
worth  and  ability.  His  sincerity  of  pur- 
pose and  earnestness  of  portrayal  have 
been  widely  remarked  and  have  evoked 
much  favorable  comment  from  the  critics. 
In  "  Oil "  Guy  Empey  will  prove  his  ver- 
satility by  portraying  a  role  which,  while 
calling  for  moments  of  great  earnestness 
and  a  depth  of  appeal  is  nevertheless  so 
packed  with  humor  that  at  times  it  becomes 
hard  to  say  whether  the  part  is  one  belong- 
ing to  comedy  or  to  straight  drama.  As  a 
matter  of  fact,  "  Oil  "  is  a  drama,  a  drama 
of  wholesome  American  life,  laid  in  the 
present  day,  but  the  fun  engendered  by  the 
turns  and  twists  of  the  story  is  so  con- 
tinuous and  so  consistent,  that  at  times  the 
most  serious  aspect  of  the  story  is  lost  in 
the  mirth  it  provokes. 

One  fact  which  Mr.  Empey  emphasizes 
in  connection  with  the  forthcoming  produc- 
tion is  that  it  has  nothing  to  do,  either 
directly  or  remotely,  with  the  war  or  with 
any  war,  or  with  matters  military. 

While  the  Guy  Empey  Pictures  Corpora- 
tion is  not  yet  ready  to  announce  full  de- 
tails of  the  cast  and  the  supporting  company 
which  will  surround  Mr.  Empey  in  his  new 
picture,  it  is  known  that  Florence  Evelyn 
Martin,  who  supported  him  in  "  The  Un- 
dercurrent "  will  again  be  seen  as  his  lead- 
ing lady  in  "Oil."  Wilfrid  North,  who 
directed  both  of  Mr.  Empey's  previous 
photoplay  productions  will  again  direct. 

"  Lost  Battalion  "  Engage- 
ment Extended 

According  to  an  announcement  from  W. 
H.  Production  Company  business  at  the 
Rialto  in  Rochester,  the  entire  week  of 
November  16,  led  the  management  to  con- 
tinue the  picture  for  another  week. 


4494 


Motion   Picture  N  e  w 


Strong  Stories 

Five  Stories  by  Well-Known  Writers 
Are    Purchased    for  Farnum, 
Walsh  and  Other  Players 

WILLIAM  FOX,  whose  established 
policy  it  now  is  to  draw  upon  dis- 
tinguished authors  as  frequently  as  possible 
for  his  screen  material,  announces  the  pur- 
chase of  five  more  such  stories  for  use  by 
his  stars. 

"The  Orphan,"'  claimed  by  many  readers 
of  popular  fiction  to  be  the  one  of  the  great- 
est western  stories  ever  written,  has  been 
secured  as  a  vehicle  for  William  Farnum. 
The  book  was  written  by  Clarence  E.  Mul- 
ford. 

This  is  the  first  of  Mr.  Mulford's  books 
to  be  utilized  by  Fox  Film  Corporation,  and 
it  is  planned  to  give  it  an  elaborate  produc- 
tion. The  title  role  is  one  which  should 
fit  Mr.  Farnum  admirably. 

Roy  Somerville,  who  has  recently  been 
associated  with  William  Fox  as  adaptor  of 
William  McLeod  Raine's  "Eastward  Ho  I" 
in  which  William  Russell  was  starred,  has 
begun  work  on  the  screen  adaptation  of 
"The  Orphan,"  and  the  continuity  is  well 
under  way. 

Also  for  use  by  William  Farnum,  Wil- 
liam Fox  has  purchased  from  Alan  Sullivan 
the  screen  rights  to  that  well-known  au- 
thor's story,  "The  Honor  of  the  Force." 
This  story  was  published  in  the  Popular 
Magazine  in  March,  1917,  and  was  immedi- 
ately recognized  as  one  of  the  most  graphic 
word  pictures  ever  drawn  of  the  Canadian 
Northwest  Mounted  Police  and  the  dangers 
which  surround  the  daily  lives  of  this  body 
of  heroic  red-blooded  men. 

Fox  has  purchased  the  motion  picture 
right  to  one  of  the  season's  best  magazine 
stories,  "The  Iron  Rider."  The  author  is 
Frank  L.  Packard,  most  recently  famed  as 


Competent  Personnel  Surrounds  the 
Producer ;  Second  Feature  Ready 
for  Cutting 

WITH  "Skin  Deep, "  another  of  Mrs. 
Sidney  Drew's  adaptations  and  Ho- 
bart  Henley's  second  big  feature  soon  to 
be  released  through  Pathe  nearing  the 
cutting  room,  much  might  be  said  of  the 
personnel  he  has  assembled  to  assist  him 
in  the  production  of  his  new  pictures. 

Mr.  Henley  first  became  known  to  the 
trade  and  screen  fans  while  playing  leads 
with  Universal  six  years  ago.  However, 
acting  for  the  camera  meant  nothing  more 
to  him  than  gaining  experience  to  do  big- 
ger things  later  on.  During  those  years, 
Mr.  Henley  had  but  one  ambition— to  pro- 
duce worth-while  pictures  that  would 
stand  firm  because  of  their  story  value, 
rather  than  because  of  the  name  of  the 
^tar. 

"  The  so-called  star  system  is  one  of 
the  biggest  detriments  in  the  film  busi- 
ness, "  Mr.  Henley  said  the  other  day.  "  If 
a  star  is  popular  in  one  section  of  the 
country  and  not  in  another,  his  unpop- 
mlarity  exchides  the  exhibition  of  the  pro- 


for  Fox  Players 

the  author  of  the  book  from  which  "The 
Miracle  Man"  was  adapted  for  the  screen. 

"The  Iron  Rider"  is  the  second  of  the 
Parkard  stories  to  be  purchased  by  William 
Fox — the  first  being  a  strong  dramatic 
work  entitled  "From  Now  On." 

The  name  of  Gelett  Burgess,  novehst, 
writer  of  short  stories  and  essays,  has  been 
added  to  the  long  list  of  prominent  authors 
contributing  material  from  which  Fox  En- 
tertainments are  produced.  The  screen 
rights  of  this  popular  author's  most  suc- 
cessful novel,  "  Find  the  Woman, "  have 
been  secured.  The  story  is  not  of  the 
mysterious  type,  as  might  be  assumed 
from  the  title.  It  is  a  finely  balanced, 
gripping  drama  in  a  series  of  '  graphic 
scenes,  with  an  intensely  interesting  com- 
edy counter-plot. 

With  the  announcement  of  the  purchase 
of  this  book  comes  the  added  information 
that  in  all  probability  "Find  the  Woman" 
will  be  prepared  for  the  use  of  George 
Walsh,  who  tiow  is  at  work  on  "The 
Shark,"  in  which  he  is  being  directed  by 
Del  Henderson. 

Henry  Clifford  Colwell,  author  of  "The 
Penalty,"  is  among  the  most  gifted  of 
dramatic  writers.  He  has  given  to  the 
stage  several  equally  distinctive  plots,  and 
also  has  written  many  popular  short  stories 
during  the  past  few  years. 

With  the  screen  rights  of  "The  Penalty," 
William  Fox  has  purchased  a  clever  adapt- 
ation of  the  play.  This  adaptation,  made 
under  the  title  "The  Attorney  for  the  De- 
fense," is  the  work  of  Carlyle  Moore,  a 
well-known  dramatic  writer. 

Madlaine  Traverse,  who  at  present  is 
busy  at  the  Fox  studios  in  California  mak- 
ing "What  Would  You  Do?"  has  been  se- 
lected by  Mr.  Fox  as  the  star  for  the  screen 
adaptation  of  "The  Penalty." 


duction  in  question  and  tends  to  lessen 
large  distribution.  On  the  other  hand,  if 
a  production  is  of  real  value  from  a  story 
standpoint  and  is  properly  cast  with  suit- 
able types,  it  will  have  a  vogue  in  every 
territory  and  a  chance  for  big, business. 

"  In  planning  my  present  production,  I 
gave  great  care  and  forethought  to  the 
type  of  story  I  would  select  and  to  the 
people  to  play  in  them.  While  I  am  not 
featuring  a  star,  my  entire  cast  is  made 
up  of  men  and  women  of  experience  and 
ability.  " 

Acting;  as  Mr.  Henley's  "  Good  Man 
Friday  "  is  Warren  V.  Fremme  who  is  as- 
sisting him  in  his  direction.  Fromme  en- 
tered the  picture  game  via  Wid;  to 
eulogise  on  his  picture  exepriences  would 
take  space  for  another  story.  That  he 
can  deliver  the  goods  we  know  by  his 
rapid  re-instatement  in  the  Henley  forces 
following  his  discharge  from  service. 


George  Archainbaud  has  completed  directing 
June  Caprice's  latest  Albert  Capellani  produc- 
tion, "  Little  Mother  Hubbard,"  for  Pathe  re- 
lease. The  story  is  from  the  play  of  Oliver  D. 
Bailey,  "  Liza  Ann."  and  gives  Miss  Caprice 
some  of  the  most  splendid  opportunities  of  her 
screen  career. 


John  Lynch,  head  of  Selznick  scenario  depart- 
ment 

Griffith    First  National 
Offering  December  28 

Marking  the  accomplishment  of  a  de- 
cided feat  in  photoplay  production,  "  The 
Greatest  Question,"  D.  W.  Griffith's  initial 
picture  through  First  National  Exhibitors' 
Circuit,  will  be  released  Dec.  29,  according 
to  a  special  announcement. 

Dealing  with  the  loves  of  plain  folks  and 
the  efi^ects  of  their  belief  in  the  hereafter, 
this  production  stands  alone  as  the  first 
photoplay  to  attempt  to  picturize  the  great 
questions  which  are  being  discussed  by 
leading  scientists  and  authors,  many  of 
whom  claim  to  have  received  messages 
from  the  Great  Beyond. 

Included  in  the  cast  are  Lillian  Gish,  who 
plays  the  part  of  an  orphan  girl;  Robert 
Harron,  a  country  boy,  and  George  Faw- 
cett,  a  heartless  land  owner. 

Topics  of  Day  Urges  Xmas 
Seal  Buying 

The  attention  of  fifteeri  iriillion  people  Is 
being  drawn  daily  to  the  Red  Cross  Christ- 
mas Seal  Campaign  for  1919  by  a  special 
topic  about  this  worthy  work  shown  on 
the  screen  in  a  current  program  of  The 
Literary  Digest  "  Topics  of  the  Day." 
Amedee  J.  Van  Beuren,  president  of  Timely 
Films,  Inc.,  producers  of  this  popular  screen 
subject,  offered  the  co-operation  of  his  or- 
ganization for  the  Seal  Campaign  and  it 
was  readily  accepted  by  James  R.  Crowell, 
Publicity  Director  of  the  Drive. 

Heading  the  current  program  is  the  fol- 
lowing pertinent  paragraph : 

"  150,000  die  of  tuberculosis  every-  year 
in  the  United  States.  You  can  help  prevent 
this.  BUY  RED  CROSS  X'MAS  SEALS 
—ALL  THE  YEAR  ROUND!" 


Fellowes  with  Talmadge 

It  was  announced  this  week  that  Rad- 
cliffe  Fellowes  will  be  leading  man  for 
Constance  Talmadge  in  "  In  Search  of  a 
Sinner,"  the  star's  fourth  First  National 
production.  Others  in  the  cast  will  be  Wil- 
liam Roselle,  Arnold  Lucj',  Lillian  Worth, 
Corliss  Giles,  Louise  Peters  and  Ellen  Car- 
ter Kerrington.  The  story  was  adapted  by 
John  Emerson  and  Anita  Loos  from  a  com- 
edy- produced  on  the  stage  some  years  aert 


Henley  Will  Maintain  Standard 


4495 

Metro  Plans  Superb  Production 


December  20,   i  9  ^  9 

Realarts  Get  Long  Run  in 
Denver  House 

Followiiit;  the  Rcalart  occupation  of 
Washington,  D.  C,  during  which  Tom 
Moore  showed  productions  of  this  company 
for  five  consecutive  weeks  at  his  RiaUo  and 
Garden  theatres,  another  big  tie-up  is  an- 
nounced for  a  three  weeks  continuous  Rcal- 
art Program  at  the  America  theatre,  Dcn- 

^^A  G.  Talboit,  managing  director  of  the 
\merica,  has  inaugurated  his  Realart  run 
with  Marj-  Miles  Minter's  •'  Anne  of  Green 
Gables,"  which  has  drawn  from  him  a 
gratifv'ing  telegram  testifying  to  capacity 
business  and  enthusiastic  comments  by 
patrons  for  the  film  and  star.  During  the 
past  week  Realart  Pictures  Corporation 
has  received  many  other  messages  of  praise 
from  exhibitors  who  have  shown  Mary 
Miles  Minter  in  her  f^rst  Realart  produc- 
tion. 


Juanita  Hansen  to  Appear 
in  Pathe  Serials 

Juanita  Hansen,  well  known  film  star, 
has  signed  a  contract  to  appear  in  Pathe 
serials,  according  to  an  announcement 
this  week  from  Paul  Brunet,  Vice  Presi- 
dent and  General  Manager  of  Pathe  Ex- 
change, Inc. 

Miss  Hansen  has  been  with  the  most 
prominent  producers  and  in  every  form  of 
picture  features,  serials  and  comedies.  She 
is  at  present  appearing  in  the  Selig  serial, 
"The  Lost  City,"  and  one  of  her  recent 
successes  was  in  support  of  Bert  Ljtell  in 
"Lombardi,  Ltd."' 


Undersea  Feature  Bought 
by  Republic  Corporation 

Announcement  is  made  by  Mr.  Briton  N. 
Busch,  president  of  the  Republic  Distribut- 
ing Corporation,  that  they  have  purchased 
the  world  rights  to  "  The  Girl  of  the  Sea," 
the  Williamson  under  the  sea  feature  and 
will  distribute  it  through  their  twenty-two 
branch  exchanges  in  January. 


May  McAvoy  who  is  playing  the  ingenue  lead  in 
Alice  Joyce's   latest   Vitagraph    feature   "  The 
Sporting  Duchess  " 


Ibanez'  "The  Four  Ilorscnien,"  Pro- 
cured Under  Heavy  Bidding,  to 
Have  All  Star  Ca.st 


Vincente  Blasco  Ibanez,  whose  "  Four  Horse- 
men of  the  Apocalypse  "  is  to  be  filmed  by 
Screen  Classics 

METRO  Pictures  Corporation  is  in  the 
midst  of  tremendous  activity,  the  im- 
mediate objective  of  which  is  to  put  on 
the  screen  a  picturization  of  "  The  Four 
Horsemen  of  the  Apocalypse,"  by  Vin- 
cente Blasco  Ibanez,  that  will  be  in  keep- 
ing with  the  fame  of  this  celebrated  novel 
which  critics  universally  have  proclaimed 
the  literary  sensation  of  the  day  in  every 
corner  of  the  globe  where  the  printed  page 
is  read.  "  The  Four  Horsemen  of  the 
Apocalypse  "  has  reached  its  125th  edition, 
so  wonderful  is  its  popularity. 

So  elated  is  the  Metro  organization 
over  the  coup  by  which  it  acquired  "  The 
Four  Horsemen  of  the  Apocalypse "  in 
the  face  of  competitive  bidding  by  vir- 
tually every  other  important  producing 
company  in  the  motion  picture  industry, 
that   Metro   officials   purpose   to   make  a 


"Victory,"  "An  Adventure  in  Hearts," 
and  "More  Deadly  Than  the  Male" 
Usher  in  Month  of  December 

THE  month  of  December  is  ushered  in 
by  the  Famous  Players-Lasky  Corpo- 
ration with  the  release,  on  the  7th,  of  three 
Paramount-Artcraf  t  subjects,  namely, 
Maurice  Tourneur's  special  production, 
"  Victorj',"  Robert  Warwick  in  "  An  Ad- 
venture in  Hearts,"  and  Ethel  Clayton  in 
"  More  Deadly  Than  the  Male." 

Shown  at  the  Rialto  Theatre,  New  York, 
during  the  week  of  November  30th,  "  Vic- 
tory," the  newest  product  of  Tourneur, 
ran  in  competition  with  "  Male  and  Fe- 
male," the  attraction  at  the  Rivoli,  and 
vied  with  the  De  Mille  picture  in  the  mat- 
ter of  patronage.  Jack  Holt  plays  the 
leading  male  role  and  opposite  him  is  seen 
Seena  Owen.  Lon  Chaney  as  Ricardo, 
Wallace  Beery  as  Schomberg  and  Bull 
Montana  as  Pedro  perform  creditably. 
Robert  Warwick's  picture,  "  An  Adven- 


screcn  production  of  the  brilliant  novel 
that  will  set  new  standards  of  artistry  and 
sumptuousness.  This  effort  has  an  added 
incentive  from  the  fact  that  Metro  bought 
"  The  Four  Horsemen  "  in  response  to  an 
insistent  demand  by  exhibitors. 

.\s  the  initial  step  in  getting  this  gigantic 
production  under  way,  June  Malhias,  head 
of  the  Screen  Classics,  Inc.,  scenario  staff, 
was  hurriedly  summoned  to  New  York 
from  the  Metro  studios  in  Hollywood, 
Calif.,  to  undertake  at  once  the  screen 
adaptation  and  sceiiariozation  of  "  The 
Four  Horsemen  of  the  Apocalypse." 

Prior  to  his  departure  on  his  speaking 
tour,  which  takes  in  Boston,  Canton,  0., 
Pittsburgh,  Chicago,  and  other  large  cities 
of  the  east  and  middle  west  as  well  as 
Toronto  and  Ottawa  in  Canada,  the  Span- 
ish novelist  held  several  conferences  with 
Richard  A.  Rowland,  president  of  Metro 
Pictures  Corporation  and  Screen  Classics, 
Inc.,  in  which  he  gave  some  of  his  views 
on  how  "  The  Four  Horsemen  of  the 
.\pocalypse "  should  be  picturized. 

These  suggestions  by  the  author  Mr. 
Rowland  imparted  to  Miss  Mathias  upon 
her  arrival  in  the  metropolis. 

Meanwhile  Senor  Ibanez  has  promised 
to  make  a  special  trip  to  the  Pacific  Coast 
in  time  to  be  present  at  the  beginning  of 
camera  work  on  the  picturization  of  "  The 
Four  Horsemen  of  the  Apocalypse.  "  He 
will  give  the  production  the  benefit  of  his 
personal  touch  and  suggestions  as  to  cos- 
tuming, characterization  and  the  compo- 
sition of  the  settings.  Metro  feels  that 
the  presence  of  the  distinguished  author 
on  the  studio  "lot"  during  the  transla- 
tion of  his  astounding  work  of  fiction  to 
the  silent  drama  will  impart  the  ultimate 
word  of  authenticity. 

According  to  Metro's  present  plans, 
production  work  on  "  The  Four  Horse- 
men of  the  Apocalypse  "  will  be  started  in 
mid-Januarj',  under  the  personal  super- 
vision of  Director  General  Maxwell  Kar- 
ger,  co-operating  with  the  visiting  author. 


ture  in  Hearts,"  is  based  on  Anthony 
Hope's  novel,  "  Captain  Dieppe."  Helene 
Chadwick  is  Major  Warwick's  leading 
woman,  and  the  supporting  cast  includes 
Winifred  Greenwood,  Juan  de  la  Cruz, 
Walter  Long  and  Howard  Gaye.  James 
Cruze  directed  from  a  scenario  by  Elmer 
Harris. 

"  More  Deadly  Than  the  Male,"  is  an 
adaptation  of  Joseph  Collomb's  story, 
"  The  Female  of  the  Species,"  and  Julia 
Crawford  Ivers  was  responsible  for  the 
scenario.  Robert  G.  Vignola  was  the  di- 
rector. Ethel  Clayton  is  the  star.  Edward 
Hoxen  is  Miss  Clayton's  leading  man,  and 
the  support  includes  Herbert  Heyes,  Hal 
Cooley  and  Peggy  Pearce. 


More  than  150  scenes  for  Elaine  Hammer- 
stein's  latest  Selznick  picture,  "  The  Woman 
Game,"  will  be  made  in  the  south,  according 
to  Director  William  P.  S.  Earle,  who  is  now  in 
Florida  with  members  of  the  company.  Miss 
Hammerstein,  Jere  Austin,  and  Cameraman 
Wagner. 


F.  P.  Lasky's  Current  Releases 


4496 


Motion  Picture  N  en 


"Cliques  Will  Be  Downed"-Levy 


Louisville    Man    Elaborates    on  the 
Cooperative   Plan   of  First 
National  Circuit 

DECLARING  that  within  a  few  days 
many  exhibitors  in  Kentucky  and 
Tennessee  will  be  permanently  affiliated 
with  the  new  exhibitor-cooperative  plan  of 
First  National  Exhibitors'  Circuit,  Colonel 
Fred  Levy  of  Louisville,  owner  of  the  Cir- 
cuit's franchise  for  the  two  Southern 
states,  elaborates,  ill  a  statement  this  week, 
on  First  National's  official  announcement 
that  it  is  waging  a  war  to  the  finish  with 
monopolistic  Wall  Street  cliques  for  the 
preservation  and  future  prosperity  of  inde- 
pendent exhibitor  interests,  and  reveals 
something  of  the  real  scope  and  force  of 
the  actual  exhibitor  strength  that  is  being 
contributed  to  it,  in  unison  with  First  Na- 
tional, by  theatre  owners  throughout  the 
country. 

"  The  most  important  benefit  of  the  mo- 
ment to  every  exhibitor  who  has,  or  is, 
joining  us  in  the  new  First  National  plan," 
declared  Colonel  Levy  upon  his  return  to 
Louisville  from  a  conference  with  mem- 
bers of  the  Exhibitors'  Defense  Commit- 
tee of  the  Circuit  in  Indianapolis  last 
week,  "  is  that  each  of  them  will  have  an 
absolutely  impregnable  shield  of  protection 
provided  against  the  threatened  invasion 
of  their  territory  by  the  so-called  producer- 
distributor-exhibitor  film  factions  which 
are  depending  upon  Wall  Street  interests 
to  finance  this  latest  attempt  at  monopoly. 

"  Under  the  new  First  National  plan  the 
small  exhibitor  is  surrounded  by  the  same 
protective  forces  as  those  that  provide 
safety  from  invasion  and  unfair  competi- 


tive tactics  by  producer-distributor-ex- 
hibitor  interests    for    the   large  theatre 

owners. 

"  The  basic  premise  or  theory  upon 
which  rests  the  bulwark  and  structure  of 
the  new  and  greater  First  National  plan 
is  that  every  exhibitor  in  the  motion  pic- 
ture industry,  whether  he  is  the  owner  of 
a  small  country  theatre,  or  the  owner  of 
a  large  circuit,  is  entitled  and  justly  privi- 
leged to  continue  in  business  without  being 
compelled  to  endure  the  competitive  blows 
of  the  very  hands  into  which  he  has  paid 
his  rental  money,  month  in  and  month  out. 
Next  to  the  public  the  exhibitors  have 
made  this  industry  possible.  They  are  de- 
serving of  the  right  to  continue  in  it,  as 
exhibitors,  and  to  independence  in  action, 
decision  and  business  conduct. 

"  I  regard  this  new  plan  as  the  greatest 
step  forward  the  film  industry  ever  has 
taken.  My  enthusiasm  over  it  is  shared 
in,  fully,  by  Mr.  Lee  L.  Goldberg,  my  asso- 
ciate in  the  First  National  franchise  in 
Kentucky  and  Tennessee,  and  many  of  the 
most  prominent  and  alert  exhibitors  in  this 
territory.  Within  a  few  days  I  will  be  at 
liberty  to  announce  the  names  and  thea- 
tre holdings  of  the  exhibitors  who  are  now 
joining  hands  in  establishing,  in  this  ter- 
ritory, an  aggregate  of  theatre  sircngth 
that  will  put  an  entirely  different  com- 
plexion on  the  plans  of  the  monopoly  seek- 
ers who  have  been  threatening  them  with 
all  manner  of  dire  things  if  they  did  not 
either  sign  long  term  service  contracts,  sell 
out  at  prices  ridiculously  low,  or  submit 
lo  a  form  of  competition  which  was  pre- 
dicted to  involve  price  cutting  at  the  box 
office. 


Scenic  Beauty  Feature  of  Film 


"  Blindness  of  Youth  "  Said  to  Rival 
Any  Offering  in  Point  of  Its 
Splendor  of  Settings 

A PICTURE  that  will  equal  for  beauti- 
ful scenery  the  most  wonderful  that 
the  regular  scenics  have  to  offer  is  claimed 
for  Murray  W.  Carsson's  special  feature 
production,  "  The  Blindness  of  Youth." 

The  general  manager  of  Foundation  Film 
Corporation  fortifies  his  assertion  by  a 
display  of  photographs.  The  initial  offer- 
ing of  this  company  is  expected  to  blaze 
the  trail  for  their  forthcoming  productions, 
and  all  their  pictures  will  be  sold  to  terri- 
torial buyers  and  distributed  solely  on  the 
state  rights  basis. 

"  The  Blindness  of  Youth ''  shows  the 
pretty  girl  and  her  chaperon  spending  a 
vacation  at  a  picturesque  villa  in  the  moun- 
tains of  Switzerland.  Her  ardent  suitor 
is  expected  from  New  York  and  the  girl 
is  yet  undecided  as  to  whether  she  loves 
him  enough  to  accept  him. 

It  is  then  that  she  sees  the  youth  at  the 
Magic  Pool.  The  boy  is  the  son  of  a  her- 
mit who  tells  fortunes  and  when  the  old 
man  is  invited  to  the  villa  to  tell  the  girl's 
fortune  he  discovers  that  his  son  is  in  love 
with  the  young  girl  and  fears  that  this  love 
will  be  fruitless. 

From  then  on  this  photoplay  is  described 
as  one  of  the  most  gripping  romance  and 


is  said  to  possess  a  novelty  that  for  sheer 
charm  will  captivate  any  audience. 

"  The  Blindness  of  Youth  "  is  based  upon 
the  story  by  M.  L.  Herbier,  and  Mr.  Gars- 
son  declares  that  the  cast  is  composed  of 
well-known  screen  artists  of  perfect  types 
instead  of  depending  on  the  work  of  a 
single  star. 


"Maggie,"  from  Stage  Play, 
for  Mabel  Normand 

Mabel  Normand,  Goldwyn's  star  comedi- 
enne, will  make  her  next  picture  in  New- 
York  under  the  direction  of  Victor  L. 
Schertzinger,  who  directed  "  Jinx," 
"  Pinto  "  and  other  productions  presenting 
the  inimitable  little  actress.  The  vehicle 
selected  for  Miss  Normand,  according  to 
the  announcement  received  from  the  Gold- 
wyn  offices,  is  "  Maggie,"  a  stage  play  by 
Edward  Peple,  author  of  "  A  Pair  of 
Sixes  "  and  a  number  of  other  successes. 
"  Maggie "  met  with  popular  favor  when 
it  was  staged  in  Canada  a  number  of  years 
ago. 

Director  Schertzinger  is  now  on  his  way 
from  Culver  City  to  New  York,  accom- 
panied by  Assistant  Director  Joe  Delfino, 
Cameraman  George  Wehber  and  Cullen 
Landis  and  Walter  Hiers,  who  are  cast 
for  important  roles  in  the  production. 


Commencing  Nov.  23,  Ke^, 
stone  Reissues  Through 
Triangle 

A  series  of  Mack  Senneit  Keystone  con 
edies,  have  been  recreated  by  Triangle  ac 
will  be  released  through  the  Keystone  Tr 
angle  Exchanges  commencing  Novemlx 
23d.  It  is  said  that  the  pictures  have  bee 
re-edited,  retitled  and  attractive  art  title 
inserted.  New  posters  have  already  bee 
sent  to  all  the  Exchanges.  Mabel  Xoi 
mand,  "  Fatty "  Arbuckle,  Mack  Swair 
Mack  Sennett,  Chester  Conklin,  For 
Sterling  and  many  others  whose  name 
spell  laughter  to  millions  will  again  serv< 
to  fill  moving  picture  theatres,  according  t( 
reports. 

It  is  announced  that  a  two-reel  Key- 
stone will  be  released  every  other  week 
and  a  single  reel  comedy  will  be  shown  on 
alternating  weeks. 


Roof 


Reproduces  Century 
for  Production 

The  Century  theatre  roof  has  been  repro- 
duced for  a  scene  in  the  coming  J.  Parker 
Reed's  production  sets,  and  the  action  on 
this  setting  was  photographed  this  week. 
More  than  one  thousand  people  were  as- 
sembled on  the  big  stage  when  the  setting 
was  photographed,  and  all  of  them  took 
part  in  the  scene  in  support  of  Louise 
Glaum,  the  star.  Set  is  an  original  story 
by  C.  Gardner  Sullivan,  and  tke  production 
is  being  directed  by  Fred  Niblo.  At  the 
studio  it  is  said  to  be  the  most  ambitious 
role  of  Miss  Glaum's  screen  career. 

Included  in  the  great  number  of  people 
used  in  the  Century  theatre  roof  scene  was 
a  hevy  of  dancers  from  the  Denishawn 
School,  conducted  by  Ted  Shawn  and  Ruth 
St.  Denis.  The  costumes  used  in  their 
dance  were  of  Grecian  design. 


New  Sennett  Production  of 
Elaborate  Proportions 

Mack  Sennett  has  practically  com- 
pleted his  new  multiple-reel  comedy  pro- 
duction, which  is  said  by  those  who  have 
seen  it  run  off  in  the  projection  room  to 
be  among  the  most  novel  feature  .pictures 
ever  made  by  Mr.  Sennett.  The  picture, 
which  is  primarily  a  comedy  of  the  Sen- 
nett type,  is  said  to  be  different  from  all 
other  laugh-making  pictures,  in  that  there 
is  a  deep  human  interest,  as  well  as  mirth- 
making  burlesque. 

All  of  the  Sennett  fun  makers  appear  in 
the  picture,  and  in  addition  to  the  all-star 
cast,  Teddy,  the  dog  with  the  human  brain. 
Pepper,  the  cat  comedian,  the  Sennett 
cows,  geese,  pigs  and  other  animals  take 
prominent  parts. 


Arizona's  Olden  Trails  in 
Prizma  Color  Picture 

Prizma  Natural  Color  Pictures,  in  reach- 
ing out  to  the  far  ends  of  the  earth  for 
wonderful  scenes  showing  Nature's  mar- 
vels, have  made  them  an  essential  to  suc- 
cessful motion  picture  houses.  Its  latest 
release  is  "  The  Apache  Trail  of  Arizona." 
which  is  one  of  the  oldest  travelled  routes 
of  this  continent. 


4497 

New  Fox  Home  Opens  Shortly 


'  December  20  ,  i  9  i  9 


Alice  Joyce  is  star  in   "  The  Vengeance  of 
Durand  "  a  \'itagraph  release. 


Chaplin's   "  Carmen  " 
Booked  in  Pittsburg 
and  Chicago 

'  '    "  A  Burlesque  on  Carmen,"  a  feature 
f  I  Chaplin  comedy  being  distributed  by  Vic- 
'  tor  Kremer  on  a  state  right  basis,  will  have 
its  premier  shortly  in  Chicago  and  Pitts- 
'i  I  btirgh. 

i  L.  Schindler,  of  the  Mickey  Film  Cor- 
poration,  Chicago,  will  present  "  A  Bur- 
lesque on  Carmen "  in  conjunction  with 
the  elaborate  stage  presentation  conceived 
'  by  Victor  Kremer  at  the  Rialto  theatre, 
i  Chicago,  beginning  January  5.  Following 
an  engagement  of  a  week  at  this  house,  it 
is  planned  to  move  this  entire  production  to 
McVickers  in  the  same  city  for  a  run. 

Many  inquiries  have  been  received  at  the 
Kremer  offices  from  first  run  exhibitors 
relative  to  "  A  Burlesque  on  Carmen  "  and 
it  is  believed  that  this  Chaplin  production, 
because  of  its  feature  length  and  the  new 
form  in  which  it  is  being  presented,  will 
prove  one  of  the  most  popular  attractions 
for  the  leading  theatres  of  the  country  in 
which  the  million  dollar  comedian  has  ever 
appeared. 

Walter  E.  Greene  Enters 
Independent  Field 

Walter  E.  Greene,  who  recently  re- 
signed as  vice-president,  director  and  man- 
aging director  of  the  Department  of  Dis- 
tribution of  the  Famous  Players-Lasky 
I  Corporation,  has  returned  from  the  West 
I  Coast,  where  he  spent  a  month  perfecting 
some  individual  plans. 

Upon  his  arrival  in  New  York  Mr. 
Greene  was  emphatic  in  his  statement  that 
he  was  not  affiliated  with,  influenced  or 
controlled  by  any  other  interests  in  the 
motion  picture  industry,  and  that  he  was 
establishing  himself  independently  in  the 
independent  field.  He  was  particularly  en- 
thusiastic about  the  possibilities  of  the  in- 
dependent market,  and  stated  that  from  the 
information  he  has  gathered  from  hun- 
dreds of  the  largest  exhibitors  throughout 
the  country  with  whom  he  came  in  contact 
on  this  trip,  that  the  future  progress  of  the 
industry  lay  absolutely  in  the  hands  of  the 
independent  producers  and  independent  dis- 
tributors. 


W  ork  About  Completed  on  Structure 
Said  to  Be  Greatest  Film  City 
Under  One  Roof 

WORK  on  the  new  administration, 
laboratory  and  studio  building  which 
William  Fox  has  erected  at  Fifty-fifth 
and  Fifty-sixth  streets  and  Tenth  avenue, 
New  York  City,  has  gone  forward  so 
rapidly  that  occupancy  some  time  in  Janu- 
ary is  expected.  The  brick-work  is  entirely 
completed,  concrete  floors  having  been  laid, 
windows  placed  and  steam  pipes  and  wire 
conduits  installed.  The  huge  roof  is  in 
place,  and  all  that  remains  is  to  put  the 
interior  into  condition  for  the  functioning 
of  the  numerous  branches  of  the  great  in- 
dustry the  building  is  to  house. 

The  giant  structure,  "  a  motion  picture 
city  two  minutes  from  Broadway,"  is  a 
striking  testimonial  to  the  might  of  motion 
pictures  and  the  achievements  of  Fox  Film 
Corporation.  Its  cost  is  $2,500,000,  its 
floor  area  amounts  to  four  acres,  nearly 
5,000  persons  can  work  within  its  four 
walls,  and  3,000,000  feet  of  film  can  be 
turned  out  every  week.  These  figures 
make  the  new  Fox  plant  the  largest  film 
establishment  in  the  world  under  one  roof, 
it  is  claimed. 

Direct  communication  with  Fox  branch 
offices  on  this  continent  and  abroad  will 
be  provided  by  a  telegraph  office  in  the 
building  having  connection  with  all  tele- 
graph and  cable  stations. 


Mack  Sennett  Says  Exhibitor  Loses 
by  Not  Exploiting  Short-Reeler 
Having  All  Values  of  Feature 

MACK  SENNETT,  in  an  interview 
given  out  last  week,  said :  "  I  am 
very  much  pleased  at  the  reports  I  am 
receiving  from  all  over  the  country  from 
exhibitors  who  are  getting  away  from  the 
old  policy  of  featuring  long  pictures,  re- 
gardless of  their  value,  and  who,  on  try- 
ing out  the  featuring  of  short  subjects, 
such  as  the  Mack  Sennett  comedies,  strictly 


Helen  Weer  and  Henry  G.   Sell  in  an  intense 
moment  in  The  Film's  Market's  "House 
Without  Children." 


An  outstanding  feature  of  the  plant  is 
the  element  of  safety  for  lives  and  property 
in  event  of  an  emergency.  Before  the 
building  was  begun,  a  conference  was  held 
with  several  fire  experts,  at  which  time 
suggestions  were  made  as  to  means  for 
minimizing  fire  hazards  in  motion  picture 
plants.  All  of  the  ideas  were  embodied  in 
the  plans,  in  addition  to  others  originated 
by  Mr.  Fox  himself.  The  structure  is 
fireproof  throughout,  the  walls  being  of 
brick  and  the  main  construction  of  steel 
and  concrete.  Fire  walls  extend  through 
the  building  from  basement  to  roof,  so  that 
any  section  may  be  cut  of?  immediately. 
Exits  are  so  plentiful  that  no  person  will 
be  at  any  time  more  than  100  feet  from  a 
means  of  egress  to  the  street. 

Ramps  extend  from  Fifty-sixth  street  to 
each  of  the  three  floors,  which  will  permit 
all  the  occupants  of  the  building  to  reach 
the  street  within  a  minute.  These  incline 
ways  are  wide  enough  to  take  care  of 
trucks,  which  can  be  driven  to  any  floor 
to  unload  supplies  or  scenery  for  the 
studios. 

Another  innovation  lies  in  the  large  air 
conditioning  plant  that  will  supply  washed 
air  and  also  insure  uniformity  of  tempera- 
ture during  the  entire  year.  Although  the 
thermometer  on  Tenth  avenue  may  register 
98  degrees  in  the  shade,  the  temperature  in 
Fox  offices  will  be  68  to  70  degrees,  which 
will  be  the  temperature  also  if  street 
thermometers  register  zero. 


on  their  merit  and  not  on  their  reel  length, 
are  making  the  biggest  profits  in  the  his- 
tory of  their  theatres.  I  consider  this  to 
be  the  most  important  development  of  the 
year  in  pictures,  especially  from  the  ex- 
hibitors' standpoint. 

"  Unfortunately  for  the  exhibitor  and 
the  public  and  the  producer,  it  has  too  long 
been  the  policy  of  exhibitors  to  base  their 
advertising,  billing,  lobby  displays  on  the 
longest  picture  they  were  showing,  and  the 
public  was  influenced  by  this  policy.  As  a 
result  of  this,  short  comedies,  which  had 
cost  thousands  of  dollars  to  make,  and 
had  all  the  elements  of  human  interest  that 
a  dramatic  picture  had  and  sometimes 
more,  were  put  on  as  fillers.  Quantity, 
not  quality,  was  the  exhibitors'  motto. 

"  During  the  past  few  months  I  have 
persuaded  a  number  of  leading  live-wire 
exhibitors  to  try  out  the  quality,  regardless 
of  length  plan,  and  that  it  was  a  sure- 
fire success  is  shown  by  the  reports  I 
have  received  from  such  theatres  as  Grau- 
man's  Million-Dollar  Theatre,  Los  An- 
geles; Portola  Theatre,  San  Francisco; 
Circle,  Indianapolis ;  Rialto  and  Strand, 
New  York,  and  many  others,  where  my 
comedies  were  made  the  feature  of  their 
programs  with  record-breaking  box-office 
receipts." 


Wyndham  Standing  has  been  engaged  by 
tjo!dwyn  Pictures  Corporation  for  the  leading 
ro'e  in  the  Goldwyn  Eminent  Authors  Produc- 
tion of  Basil  King's  "  Earthbound,"  which  is  to 
be  made  at  the  Culver  City  Studios  under  the 
direction  of  T.   Hayes  Hunter. 


Would  Play  Up  the  Short  Subjects 


4498 


Motion  Picture  N  i 


Industry  Saddened  by  Tragedy 


Further     Details     of     Accident  in 
Africa   Costing   Lives   of  Two 
Universal  Alen  Received 

THE  entire  motion  picture  world  as 
well  as  the  general  public  throughout 
the  United  States,  learned  with  regret  .jf 
the  death  of  the  well  known  film  actor, 
William  Stowell,  and  Dr.  Joseph  R.  Arm- 
strong, well  known  resident  of  Los  An- 
g'eles,  who  were  killed  in  a  train  wreck 
near  Elizabethville,  Belgian  Congo,  South 
Africa,  as  briefly  told  last  week.  Mr. 
Stowell's  neck  was  broken  and  he  died 
thirty  hours  afterwards.  Dr.  Armstrong 
died  six  hours  after  the  accident  from 
concussion  of  the  brain.  Three  other 
members  of  the  Expedition  sent  to  Africa 
by  the  Smithsonian  Institute  in  connec- 
tion with  Universal  Film  Manufacturing 
Company  for  the  purpose  of  getting  edu- 
cational and  travel  pictures,  were  injured. 

This  message  was  received  by  Carl 
Laemmle,  Universal's  president,  from  the 
United  Press,  the  N.  E.  A.  and  a  wire 
from  Universal  City,  Calif.  The  entire 
Universal  staff  in  California  and  New 
York  were   shocked  beyond  words. 

The  injured,  according  to  the  cable  re- 
port are,  Pliny  Home,  cameraman,  cut 
and  body  bruises ;  Henry  Kohler,  labora- 
tory expert,  body  injuries,  reported  not 
serious;  and  Edward  M.  Thierry,  N.  E.  A. 


correspondeni,  head  laceration^  and  se- 
vere shock. 

William  Stowell  was  born  in  Boston, 
Mass.,  and  was  38  years  old.  His  correct 
name  was  William  H.  Stowell  Farr,  but 
he  has  been  known  as  William  Stowell 
since  entering  motion  pictures,  almost 
nine  years  ago.  He  was  the  son  of  the 
late  Mr.  and  Mrs.  Daniel  T.  Farr.  Mr. 
Stowell  was  with  the  Selig  Company  four 
and  one-half  years,  the  American  Com- 
pany one  and  one-half  years  and  up  to 
his  death  had  been  with  Universal  more 
than  two  and  one-half  years  as  leadmg 
man.  He  is  survived  by  an  aunt  whose 
present  address  is  unknown. 

Dr.  Joseph  R.  Armstrong  was  born  in 
Binghamton,  New  York  and  was  a  grad- 
uate of  the  University  of  the  City  of  Nev/ 
York.  He  was  forty-eight  years  old  and 
for  several  years  had  lived  at  6122  Selma 
Avenue,  Los  Angeles. 

Upon  receiving  the  news  of  the  accident, 
Carl  Laemmle,  Universal's  president,  is- 
sued the  following  statement ; 

"  To  make  any  expression  upon  the 
death  of  two  such  men  as  William  Stowell 
and  Dr.  Jos.  R.  Armstrong,  while  serving 
our  Company,  is  most  difficult.  It  is  be- 
yond the  power  of  human  expression  in 
words  to  say  more  than  that  I  was  shocked 
and  deeply  grieved.  " 


"Sagebrusher"  Draws  Attention 


Many    Pre-release    Showings  Listed 
for    Hampton's    Second  Great 
Author's  Production 

EXHIBITOR  interest  in  Benjamin  B. 
Hampton's  second  Great  Authors  pro- 
duction, "  The  Sagebrusher,"  by  Emerson 
Hough,  may  be  likened  to  the  enthusiasm 
shown  by  America's  biggest  picture  show- 
men earlier  in  the  year  when  Mr.  Hamp- 
ton's two  previous  author-supervised  W. 
W.  Hodkinson  releases,  "  The  Western- 
ers," by  Stewart  Edward  White  and  Zane 
Grey's  "Desert  Gold"  were  given  intro- 
ductory screening  the  country  over.  Pre- 
release showings  of  "The  Sagebrusher" 
will  be  held  in  a  score  of  the  large  cities. 


A  carefully-made  production  of  a  well 
known  novel,  with  incident  and  characters 
reproducing  faithfully  the  work  of  the 
author,  played  by  an  all-star  cast  and 
staged  in  picturesque  scenery,  "  The  Sage- 
brusher "  is  said  to  have  the  quality  of 
reality,  humanness  and  heart  throbs  such 
as  exhibitors  and  the  picture-going  public 
have  learned  to  expect  in  a  photoplay 
made  by  Benjamin  B.  Hampton,  that  peer- 
less producer  of  "  best  sellers "  in  pic- 
tures. 

A  noteworthy  cast,  including  Marguerite 
de  la  Motte,  Roy  Stewart,  Noah  Beery, 
Arthur  Morrison,  Betty  Brice  and  other 
accomplished  actors,  portray  the  roles  of 
Mr.  Hough's  fiction  characters.  Each  part 
is  played  to  its  full  value  and  the  book 
has  been  translated  to  the  silent  stage 
medium  complete,  a  technically  perfect 
photodrama,  produced  with  the  assistance 
of  the  author,  who  was  in  constant  asso- 
ciation with  Mr.  Hampton  during  all  the 
five_  months  of  production  work,  and  di- 
rected by  Edward  Sloman,  who  also  held 
the  reins  in  the  production  of  "  The  West- 
erners," Mr.  Hampton's  first  Great  Auth- 
ors picture. 


Noel  Smith,  who  directs  Jimmy  Aubrey  in  Vita- 
graph  Comedies 


Kerrigan's   Latest  Pleases 
at  First  Exhibitions 

Off  to  a  fine  start  at  pre-release  presenta- 
tions in  Chicago,  Pittsburgh  and  Indian- 
apolis, "  The  Lord  Loves  the  Irish,"  third 
in  J.  Warren  Kerrigan's  series  of  Robert 
Brunton  productions  distributed  by  W.  W. 
Hodkinson,  gives  every  promise  of  equal- 
ling the  early  booking  records  of  its  pre- 
decessor, "  The  Joyous  Liar." 


Letter  Says  That  Marie  \^ 
camp  Is  Acclaimed  b; 
Japanese 

Several  weeks  ago  a  company  of  eigl 
persons,  accompanied  by  a  huge  equipi 
of    baggage,    shipped    from  Seattle 
Yokahoma,  Japan,  to  undertake  the  fih 
of  Marie  Walcamp's  serial,  which  for 
present  at  any  rate  is  titled  "  The  P. 
of  Lao-Tze."     Miss  Walcamp,  Henry 
Rae,  director,  and  a  large  company 
now  working  hard  in  Japan  to  make 
serial  the  best  that  the  Universal  has  <t 
released,  according  to  Universal's  rej 

According  to  a  letter  from  Elanor  Fi 
business  manager  of  the  company,  } 
Walcamp  was  royally  received  upon 
arrival  in  Japan,  and  continues  to  be 
recipient  of  popular  manifestations  of 
vor  wherever  she  goes.  Miss  Fried's 
ter  reads  in  part : 

"Of  course  the  primary  object  of  | 
company  in  Japan  was  to  film  a  serial,  j 
the  theatre  appearances,  etc.,  took  uij 
great   deal  of  time  the  first   few  we| 
and  in  addition  to  that,  bad  weather 
the  company  back  about  two  weeks, 
this  time  was  put  to  excellent  use  by 
theatres,  who  reaped  a  rich  harvest  fr 
Miss  Walcamp's  appearances." 


Juanita  Hansen  Arrives 
New  York  January  i 

Juanita  Hansen,  Pathe's  new-est  sei 
star,  is  expected  to  arrive  in  New  Yc 
about  January  1,  accompanied  by  her  p 
sonal  representative,  Don  Meaney,  re« 
to  start  work  on  her  first  picture  for  Pat 

Announcement  was  made  this  week 
Paul   Brunet,  vice-president  and  gene 
manager  of  Pathe  Exchange,  Inc.,  tl 
Miss  Hansen's  serial  will  be  produced  | 
and  about  New  York  City  under  the  p 
sonal  supervision  of  George  B.  Seitz,  st 
producer  and  director  of  the  current  Pat 
serial,  "  Bound  and  Gagged,"  as  well  ' 
"  Pirate  Gold,"  a  new  one  now  in  prodi  i 
tion. 

It  has  not  yet  been  announced  what  M  i 
Hansen's  first  Pathe  serial  will  be,  but  it  i 
stated  that  it  'will  be  especially  adapted 
her  talents. 


Lehrman's   First  Comedi 
from  Own  Studio  Is 
Shown 

Henrj'  Lehrman's  initial  comedy  produ 
tion  from  his  own  studios  entitled  "A  T^^ 
light  Babe,"  and  to  be  distributed  by  Fir! 
National  Exhibitors'  Circuit,  was  given  ij 
first  showing  recently  before  a  select* 
gathering  of  First  National  executives  : 
the  Home  Office  projection  rooms. 

A  distinct  innovation  in  comedy  prodU' 
tion  brought  about  by  the  employment  < 
novelties,  a  coherent  plot,  and  other  di 
vices  entirely  remove  "A  Twilight  Baby- 
from  a  mere  part  of  a  program  but  make 
easily  worthy  of  the  feature  spot. 

Mr.  Lehrman  has  featured  Lloyd  (Ham' 
Hamilton  and  Virginia  Rappe  in  a  cast  C 
competent  comedy  characters. 


ember  20  ,  i  9  i  9 

T  angle  Reissues  of  Dwan 
and  I  nee  Features 

I  angle  will  release  a  production  every 
r    weeks  containing  a  star  of  recog- 
1  box-office  value.       These  pictures 
all  been  recreated.     They  have  been 
art    titles   inserted   and  generally 
^'ht  up  to  a  high  state  of  perfection, 
first  release  under  the  new  system 
"  The  Flame  of  the  Yukon,"  a  Thos. 
nee  production  featuring  Dorothy  Dal- 

ietty  of  Greystone,"  featuring  Dorothy 
1,  will  be  released  December  14th.  The 
ire  was  directed  by  Allan  Dwan  under 
personal  supervision  of  D.  \V  Griffith. 
-  Gish  is  supported  by  Owen  Moore, 
c  Bruce,  George  Fawcett  and  Norman 
V  (Kid  McCoy).      The  story  is  of 

clean  type  which  makes  it  especially 
ible  for  the  holiday  season.  "  The 
Ihopper,"  a  Thos.  H.  Ince  production 
;iring  Charles  Ray,  will  be  released  by 
ingle,  January  4th.      It  is  a  story  of 

farm,  written  by  Monte  M.  Katter- 
1  and  shows  "high  life"  on  the  farm 

in  New  York.  Triangle  also  an- 
iices  the  release  of  the  recreated  pic- 
.  "  The  Girl  of  the  Timberclaims,"  fea- 
;ig  Constance  Talmadge,  which  will  fol- 
1 1.-  "  The  Clodhopper." 


4499 


tlas  Film  to  Produce  Mc- 
Grath  Novel 

'  [arold  Macgrath's  novel,  "  The  Place 
'  loneymoons,"  for  which  several  of  the 
I  prominent  producers  have  been  bid- 
has  been  purchased  by  the  Atlas  Film 
poration,  and  will  be  exploited  by  the 
leer  both  on  the  State  right  market  and 
lugh    the    Pioneer    co-operative  ex- 

uiges. 

The  background  of  the  story  is  laid  in 
c\v   York,    Paris,   London   and   on  the 
ores  of  the  beautiful  Lake  Como  in  Italy, 
he  plot  of  this  story,  like  that  of  all  the 
acgrath  novels,  is  highly  romantic,  pre- 
nting  numerous  opportunities  for  start- 
e  scenic  and  dramatic  effects. 
The  studio  and  executive  headquarters 
t  the  Atlas  Film  Corporation  is  located 
Newton,  Massachusetts.    Its  Hst  of  offi- 
-  is  headed  by  Frank  J.  Howard,  who 
is  the  position  of  president.    L.  E.  Dad- 
:n  is  vice-president  and  general  mana- 
r,  while  Herbert  L.  McCleam  is  treas- 
rer.     Miss  Ida  Harrison,  who  is  acting 
s  general  representative,  has  been  in  New 
It'ork  for  the  past  few  weeks  carrying  on 
he  negotiations  with  the  Pioneer,  and  is 
low  busily  engaged  in  casting  for  "The 
i^'lace  of  Honeymoons." 


Reformatory  Inmates  View 
"  Soldiers  of  Fortune  " 

"  Soldiers  of  Fortune,"  an  Allan  Dwan 
Production,  thrilled  an  appreciative  audi- 
ence at  the  Concord  Reformatorj'  in  Massa- 
chusetts on  Thanksgiving  Day. 

Through  the  courtesy  of  Realart  Pic- 
tures Corporation,  this  Mayflower  Photo- 
play dramatization  of  Richard  Harding 
Davis'  famous  story  of  romance  was 
shown  as  part  of  the  holiday  program  at 
the  institution. 


Capital  to  Increase  Production 


Improved  Studio  l^'acilities  Will  Per- 
mit of  Added  Lines  of  Comedies 
and  Current  Events 

THE  CAPITAL  FILM  COMPANY  is 
very  shortly  going  into  increased  pro- 
duction. 

This  was  one  of  the  moves  decided  upon 
during  the  Hollywood  visit  of  President  S. 
L.  Barnhard  from  the  home  offices  of  the 
company  at  Chicago.  Mr.  Barnhard  has 
just  reUirncd  East  after  a  visit  of  two 
weeks,  during  which  lime  he  was  in  daily 
conference  with  Carl  H.  Pafenbach,  mana- 
ger of  the  Capital  Studio  in  Hollywood, 
and  some  of  the  directors  of  the  company. 

Since  last  spring  Capital  has  been  pro- 
ducing two-reel  dramas  featuring  Neal 
Hart,  Al  Jennings  and  Helen  Gibson.  The 
schedule  of  output  has  been  twenty-four 
releases  a  year  with  each  star,  but  this 
schedule  has  been  so  far  exceeded,  due 
to  efficiency  methods  at  the  studio,  that 
Manager  Pafenbach  w-as  able  to  show  three 
or  four  pictures  ahead  with  each  star.  He 
emphasized,  however,  the  scarcity  of  stories 
suitable  for  production. 

"  The  usual  sort  of  stories  submitted  for 
two-reel  pictures  will  not  serve  our  pur- 
pose at  all,"  said  Mr.  Pafenbach.  "  We 
are  making  pictures  that  are  just  as  truly 
'  feature  pictures '  as  if  they  consisted  of 
five  reels  instead  of  two.  For  that  reason, 
our  stories  must  have  plot,  characterization 
and  consistency.    They  are  hard  to  get." 

On  account  of  the  scarcity  of  scripts,  and 
because  of  the  advanced  progress  made  on 


production  schedule,  it  was  decided  to  close 
the  studio  for  at  least  two  weeks,  during 
which  a  vigorous  campaign  for  Western 
stories  and  railroad  stories  will  be  main- 
tained. 

Plans  were  also  formulated  for  improved 
studio  facilities  so  that  a  line  of  two-reel 
comedies  and  one-reel  current  events  can 
he  added  after  the  first  of  the  year.  It  is 
also  quite  likely  that  Capital  will  enter  the 
field  of  special  productions  running  five  and 
six  reels  in  length,  although  this  will  not 
affect  the  output  of  the  high  grade  two- 
reel  dramas  on  which  Capital's  reputation 
has  been  built  up. 

These  are  now  being  distributed  in  every 
exchange  center  in  the  country,  and  are 
rivalling  in  popularity  the  famous  old  two- 
reel  dramas  put  out  by  Biograph.  Capital 
plans  to  have  four  or  five  companies  produc- 
ing two-reel  dramas  by  next  spring.  These 
short-length  subjects  enable  the  exhibitor 
to  diversify  his  program  by  showing  the 
always  popular  news  reels,  the  comedies, 
the  travelogues  and  at  the  same  time  to 
preserve  the  balance  of  his  offering  by  a 
two-reel  dramatic  subject — all  within  the 
usual  hour-and-a-half  time  limit.  Such 
diversification  would  be  manifestly  impos- 
sible except  in  reel  drama. 

Capital  has  been  occupying  the  old  Metro 
studio  at  1025  Lillian  Way,  Hollywood, 
which  was  placed  under  lease  last  spring. 

So  popular  have  its  short  dramas  become 
that  only  last  week  the  company  received 
a  proposition  from  a  well  known  distributor 
for  world  rights  on  Capital's  entire  output. 


Arrow  to  Market  a  New  Serial 


"  The  Fatal  Sign  "  in  Fifteen  Episodes 
Features    Claire   Anderson  and 
Harry  Carter 

DR.  W.  E.  SCHALLENBERGER, 
president  of  Arrow  Film  Corporation, 
announces  that  Arrow  will  market  the  new 
Stuart  Payton  Serial,  "  The  Fatal  Sign." 
Arrow  will  place  this  serial  on  the  state 
rights  market,  handling  the  sales  for 
United  States  and  Canada. 

The  serial  is  in  fifteen  episodes  of  two 
reels  each  and  was  written,  scenarioized 
and  directed  by  Stuart  Payton,  one  of  the 
first  director-producers  to  pubhsh  a  serial 
drama. 

Director  Payton's  reputation  as  a  serial 
director,  dates  back  to  the  early  days  when 
Universal  first  placed  its  serial  productions 
on  the  market.  He  was  at  one  time 
scenario  editor  for  Universal  and  during 
his  early  career  as  a  director-producer,  di- 
rected such  well  known  productions  as 
"  Twenty  Thousand  Leagues  Under  the 
Sea,"  "  Peace  At  Any  Price,"  "  Like  Wild 
Fire,"  "  The  Green  Seal,"  "  Beloved  Jim  " 
and  the  serial  "  The  Grey  Ghost." 

In  Mr.  Payton's  latest  serial  produc- 
tion, "  The  Fatal  Sign,"  Claire  Anderson 
and  Harry  Carter  have  the  future  parts 
and  included  in  the  cast  are  such  well 
known  serial  actors  as  Joe  Girard,  Boyd 
Irwin  and  Lee  Malonej'.  Mr.  Payton  has 
taken  for  his  theme  the  exploits  of  a  noted 
band  of   criminals   whose   reputation  for 


notorious  crime  equals  that  of  the  famous 
Camorra  gang  that  for  many  years  terror- 
ized the  cities  of  Europe. 

Dr.  Schallenberger  reports  that  already 
requests  from  state-right  buyers  have 
reached  his  office  for  territory  on  this 
serial  and  he  expects  a  long  list  of  ad- 
vance sales.  Prints  of  the  first  ten  epi- 
sodes are  now  available  and  Arrow  Film 
expects  to  have  the  remaining  five  ready 
for  release  soon. 


"  Aphrodite  "  Rights  Go  to 
F.  P.-Lasky 

The  Famous  Players-Lasky  Corporation 
announces  that  it  has  purchased  through 
the  French  Author's  Society  the  World's 
motion  picture  rights  to  "  Aphrodite,"  the 
novel  by  Pierre  Louys,  as  well  as  Pierre 
Frondaie's  dramatic  version  of  the  book, 
upon  which  the  Comstock  &  Gest  spectacle 
at  the  Century  theatre  is  based. 

It  is  expected  that  "  Aphrodite  "  will  be 
placed  in  production  in  the  near  future, 
thus  bringing  to  the  screen  a  work  that 
already  has  created  an  immense  sensation. 

The  novel  by  Pierre  Louys  and  Fron- 
daie's dramatic  version,  which  was  adapted 
in  English  for  American  presentation  at 
the  Century  theatre,  have  no  connection,  it 
is  declared,  with  another  novel  of  the 
same  name  published  in  this  country  by 
Small,  Maynard  &  Co.,  of  Boston. 


4500 

Another  Photo-Expedition  Out 


Will  Make  Films  of  Educational  In- 
terest for  F.  P.-Lasky  Vander- 
bilt  Group  Film 

TO  take  motion  pictures  of  geographical 
and  botanical  interest,  for  exhibition  in 
schools  and  other  educational  institutions, 
the  Non-Fiction  Film  Production  Depart- 
ment of  Famous  Players-Lasky  Corpora- 
tion last  week  sent  to  Samoa,  in  the  South 
Pacific,  one  of  the  most  ambitious  expedi- 
tions ever  undertaken  by  a  motion  picture 
company  in  search  of  new  and  interesting 
film  material.  The  expedition,  which  is 
made  up  of  a  number  of  Boston  scientists 
and  financial  men,  sailed  from  Marblehead, 
Mass.,  in  the  125-foot  power  yacht  Ajax, 
and  will  probably  be  four  months  in  reach- 
ing its  destination  in  the  South  Seas — a 
voyage  of  15,000  miles. 

The  party  will  make  the  entire  trip  in  the 
Ajax,  an  adventure  which  admittedly  is 
full  of  peril  for  the  men  aboard.  The 
vessel  will  stop  at  Bermuda,  Jamaica  and 
then  head  westward  to  the  Panama  Canal, 
where  pictures  will  be  taken  of  the  various 
activities  in  the  Canal  Zone.  After  going 
through  the  canal,  the  Ajax  will  head  for 


Producing  Organization   Formed  by 

the  Two ;  Edith  Hallor  to  Star 

in  Six  Productions 

T  EWIS  J.  SELZNICK  and  L.  Lawrence 
'  Weber  have  joined  hands  in  the  for- 
mation of  a  new  producing  organization 
under  the  name  of  Weber  Productions, 
Inc.,  it  was  announced  from  the  Selznick 
offices  this  week.  Mr.  Selznick  is  treas- 
urer of  the  new  company,  with  L.  Law- 
rence Weber,  one  of  the  most  prominent 
influences  in  theatrical  and  motion  picture 
circles,  as  president. 

Edith  Hallor,  former  prima  donna  of 
Ziegfeld's  "  Follies,"  the  portrayer  of  In- 
toxication in  the  stage  success,  "  Experi- 
ence," and  the  star  of  the  Morris,  Com- 
stock  &  Gest  production,  "Leave  It  to  Jane," 
has  been  placed  under  a  long  term  contract 
to  star  in  six  pictures  a  year.  The  first 
of  the  Edith  Hallor  vehicles  is  "  Children 
of  Destiny,"  by  Sydney  Rosenfeld,  adapted 
to  the  screen  by  Dr.  Cyrus  Townscnd 
Brady.  George  Irving  has  been  engaged  to 
direct. 

Production  on  "Children  of  Destiny" 
began  at  the  Peerless  Studios  in  Fort  Lee 
on  Monday  of  this  week,  under  the  per- 
sonal supervision  of  Bobbie  North. 

In  "  Children  of  Destiny "  Miss  Hallor 
departs  from  the  commonplace  and  sets  a 
precedent  in  motion  pictures  by  playing  a 
triple  role.  Seen  first  as  a  young  mother, 
next  as  an  aged  mother  and  finally  as  the 
young  and  beautiful  daughter,  Miss  Hallor 
is  expected  to  establish  herself  as  a  screen 
star  of  real  merit  and  appeal. 

Weber  Productions,  Inc.,  also  announces 
that  another  famous  star  will  be  placed 
under  contract  in  the  near  future  to  appear 
in  a  series  of  six  productions.  The  most 
painstaking  efTorts  will  be  put  forth  to  pro- 


Samoa,  an  unbroken  voyage  of  several 
thousand  miles. 

Alvin  Knechtel,  cameraman  for  the  Non- 
Fiction  Film  Production  Department  of 
Famous  Players-Lasky,  will  make  the  pic- 
ture under  the  direction  of  E.  B.  Badger,  a 
Boston  financier,  who  for  years  has  been 
prominent  in  South  Sea  commercial  afiPairs, 
and  Arthur  B.  Tilton,  a  prominent  Har- 
vard man. 

Photographed  at  great  peril  and  after 
innumerable  hardships,  the  first  of  the  pic- 
tures taken  on  the  Paramount-Vanderbilt 
Expedition  into  an  unexplored  region  of 
the  Canadian  Rockies,  is  now  in  readiness 
and  will  be  released  December  21  as  part 
of  the  Paramount  Magazine.  The  expidi- 
tion,  which  was  gone  three  months  and  re- 
turned only  recently,  was  headed  by  Cor- 
nelius Vanderbilt,  Jr.,  son  of  Brigadier- 
General  Cornelius  Vanderbilt,  and  in- 
cluded in  its  personnel  several  wealthy 
New  York  sportsmen. 

"In  the  Canadian  Wilds"  is  the  title  of 
the  first  of  the  Vanderbilt  pictures,  which 
was  made  in  a  section  south  of  Banff,  in 
British  Alberta,  shortly  after  young  Van- 
derbilt has  been  made  an  honorary  chief 
of  the  famous  Stoney  tribe  of  Indians. 


vide  exhibitors  and  the  public  wuth  a  new 
standard  in  cinema  excellence. 

Intensive  publicity  and  exploitation  in 
accordance  with  the  policies  of  Lewis  J. 
Selznick  will  precede  and  trail  all  releases 
by  the  new  organization.  "  It  pleases  me 
greatly  to  make  these  connections  with  Mr. 
Weber,"  said  Mr.  Selznick  in  announcing 
the  association.  "We  have  been  friends 
and  pals  for  many  years,  and  now  we  are 
partners  in  an  alliance  that  will  result  most 
satisfactorily  for  all  concerned." 


To  Exploit  First  Nationals 
in  West 

L.  A.  Weingarten  has  been  appointed  to 
take  charge  of  the  exploitation  work  for 
First  National  ii]  southern  California  and 
Arizona.  According  to  reports,  Mr. 
Weingarten  is  planning  to  inaugurate  vari- 
ous innovations  in  connection  with  the 
presentation  of  the  First  National  attrac- 
tions, and  with  this  end  in  view  he  is  said 
to  be  co-operating  closely  with  the  pub- 
licity departments  of  the  First  National 
stars  that  are  now  producing  in  Los  An- 
geles. 


Campaign  for  "  A  Million 
Dollars  Reward" 

A  report  recently  received  announces 
that  "The  Eastern  Feature  Film  Co.  will 
start  their  advertising  campaign  on  the 
new  serial,  '  A  Million  Dollars  Reward,' 
on  which  they  already  have  many  advanced 
bookings.  Mr.  Herman  Rifkin  has  an- 
nounced the  arrival  of  Ivan  Abramson's 
new  picture,  '  Someone  Must  Pay '  in  the 
New  England  territory.  A  preliminary 
showing  will  be  announced  later." 


I 

Motion  Picture  A 

Martin   Johnson  Se. 
Printed  by  Rothacke 

The  new  Martin  Johnson  series 
one-reel  subjects  entitled  "On  the  I 
land  of  Civilization,"  has  been  prin 
the  Rothacker  Film  Manufacturing 
pany  and  the  result  is  declared  by  I  ' 
son-Cole  to  be  one  of  the  most  artisti  ■ 
nical  successes  of  the  season.   The  p  ■ 
were  taken  under  peculiarly  difficul  ' 
ditions  with  special  apparatus. 

It  was  at  the  specific  request  of  . 
Johnson,  who  sent  a  courier-cable  in 
to  Robertson-Cole  that  the  film  was  . 
to  Rothacker.  He  felt  that  the  his 
and  educational  value  of  the  pictur 
quired  that  they  be  given  the  best  p<  j 
treatment.  ] 

The  intense  heat  and  the  sudden  cl  i 
changes  of  the  South  Sea  Islands  J 
it  impossible  to  secure  the  best  residta^^ 
the  ordinary  motion   picture  caraei^F 
Mr.  Johnson  discovered  in  his  early  iW 
the  islands.    He  experimented  for  J 
time  before  he  discovered  a  photograH 
apparatus  which  would  withstand  the  ■ 
cal  heat  and  at  the  same  time  would  t« 
affected  by  sudden  changes  in  atmosilB 
conditions  and  temperature.  ^ 

"Beckoning  Roads"  Coii 
with  New  Year  i 

Bessie  Barriscale  in  "  Beckoning  Rc 
based  upon  a  magazine  serial,  will  be 
to  the  public  by  Robeftson-Cole  be' 
now  and  the  beginning  of  the  new 
"  Beckoning  Roads,"  which  was  mat 
B.  B.  Features,  first  appeared  as  a  seri;  i 
novel  in  the  Red  Book,  under  the  nat 
"  The  Call  of  Life."   The  story  was  w  i 
by  Jeanne  Judson. 

Advance  views  on  the  Coast,  ant ' 
word  of  exchange  men  and  others  1 
have   seen   the  picture  indicate   tha  : 
blonde  depictor  of  society  roles  in  thi  i 
ture  has  a  chance  at  least  to  equal  th(  e 
work  she  ever  has  done,  and  the  pred  * 
is   being   freely   made   that  "Beck-i 
Roads  "  will  be  a  w'inner.   The  screen  m 
sion  was  made  from  the  novel  by  H  * 
Gates,    and    Howard    Hickman  was 
director. 

Basil  King,  a  Motion  Ic 
ture  Convert 

"I   have   returned   from  the  Go! 
studios  a  convert  to  motion-pictures,' 
Basil  King.    The  author  of  "  The  Ci 
Comrades,"  "The  Street  Called  Stra 
just  screened  by  Goldwyn  as  an  En. 
Authors  Picture,  and  half  a  dozen 
famous  novels,  had  stopped  off  in 
York  on  his  way  to  his  home  at  Cambr  :• 
Mass.,  after  spending  three  months  a 
Goldwyn  plant  in  Culver  City,  Califc 

"  I  must  confess  that  I  went  to  the 
dios  in  a  contemptuous  frame  of  r: 
he  continued,  "  but  comforted  by  the 
sumption  that  my  visit  would  last 
two  or  three  weeks.  Instead,  I  s: 
three  months  of  my  own  volition, 
before  I  was  through  I  was  writii 
story  directly  for  the  screen,  called  '  E 
bound.'  So  you  can  see  that  althou 
went  to  scofT,  I  remained  to  work." 


J.  Lawrence  Weber  and  Selznick 


4501 


mber  20 ,  1919 

ide  Sees  Issue  of  Key- 
stone Comedies 

:1c  has  added  to  the  gaiety  of  the 
cason  by  making  it  available  for 
s  to  show  their  merry  Yuletide 
I  series  of  one  and  two-reel  Mack 
Keystone  comedies,  featuring  the 
lomedians  in  lilmdom. 
vember  30th  "  Thirsty— the  Magi- 
one-reel  Mack  Scnnett  Keystone 
uith  Mabel  Normand,  Mack  Scn- 
rd  Sterling  and  Roscoe  Arbuckle 
cased.  This  was  followed  on 
r  7  by  "  The  Life  of  Reilly,"  a  two- 
,k  Scnnett  Keystone  comedy  with 
rling.  This  well  known  comedian 
Laturcd  in  "  Crashing  Through,"  a 
Mack  Sennett  Keystone,  released 
r  14th.  On  December  21  "Kcy- 
.ibics,"  a  two-rccl  Mack  Sennett 
,  comedy  with  the  famous  Key- 
. thing  Beauties  will  be  released  as 
•  holiday  offering.  Syd  Chaplin  is 
■  in  the  one-reel  Mack  Sennett- 
c  comedy  "  Fast  Trains  and  Slow 
"  to  be  released  December  28th. 


ig  Scenario  Staff  a  Selz- 
nick  Feature 

\  n  Myron  Selznick  began  building  up 
■  urmous  machine  of  efTicicncy  known 
t    Selznick  Pictures  Corporation,  he 
■  the  most  popular  stars,  the  most 
lirectors  and  the  most  artistic  pro- 
-lafT  he  could  assemble.  Realizing 
these  worked  under  a  handicap 
ihey  had  superior  material  to  work 
i    calizing  that,  after  all,  "  the  play's 
AT,"  he  engaged  John  Lynch,  the 
w  riter  of  scenarios,  the  best  known 
.'.  riter  in  the  business,  as  editor  of 
nick  scenario  department.  Lynch 
d  of  the  job  with  the  concentrated 
iiCe  of  years  back  of  him,  and  the 
.*ment  at   the   Fort   Lee   studios  is 
IV  being  developed  into  a  wonderful 
dion  of  itself. 

ynch  has  at  present  a  notable  group 
lts   of   the   realistic   school,  and 
_   the  recent  purchases  through  his 
tment  are  plays  and  stories  by  Leigh- 
4j  smun,  Sophie  Irene  Loeb,  Guida  Ber- 
l  Frank  Dazey,  Lewis  Allen  Browne, 
iradlcy  King. 


Handling  United  Theatre  Films 


Pearce  Films  Will  Distribute  Such 
Of¥erings  in  the  South,  Starting 
on  December  15 

IT  will  be  good  news  for  exhibitors  lo- 
cated in  what  is  known  as  the  New  Or- 
leans territory,  who  have  been  anxious  to 
show  United  Picture  Theatres  of  America 
attractions  that  bookings  can  now  be  made 
through  Pearce  Films. 

United  has  received  countless  inquiries 
from  exhibitors  in  the  New  Orleans  dis- 
trict who  have  been  patiently  awaiting  the 
opportunity  to  make  booking  contracts  on 
their  features.  These  exhibitors  arc  now 
happy. 

Pearce  Films  is  a  big  concern,  one  ot 
the  best  known  in  the  South  as  well  as  one 
of  the  oldest,  and  enjoys  a  reputation  of 
honesty  and  good  service.  The  company  is 
located  at  608  Canal  street,  New  Orleans, 
La.  It  will  distribute  United  pictures  to 
theatres  in  Louisiana,  Mississippi,  the 
Western  portion  of  Alabama,  the  counties 
of  Escambia,  Santa  Rosa,  Oskaloosa,  Wal- 
ton, Washington  and  Bay  in  Florida  and 
in  the  Eastern  section  of  Arkansas. 


J  lie  Bingham  Goes  with 
Cloverio  Co. 


Bingham  the  idol  of  West  coast 
;al  comedy  audiences,  has  signed  a 
time  contract  with  the  Cloverio  Film 
o  star  in  one-reel  comedies  especially 
en  for  her,  and  she  is  now  at  work  in 
irst  Cloverio  comedy  in  Portland,  Ore- 

ior  to  her  successful  musical  comedy 
T,  Miss  Bingham  has  been  a  vaudeville 
touring  several  western  circuits,  in- 
;d  in  which  was  "  Happy  Land  "  in  the 
Empress  Circuit,  in  which  she  had  the 
Hector  Cloveric,  manager  of  the 
eric  company,  and  discoverer  of  her 
;n  adaptability,  proclaims  her  as  "  pos- 
)r  of  a  personality  which  is  second  to 
•  of  any  star  now  on  screen  or  stage." 


Pearce  Films  will  begin  releasing  United 
features  on  December  15th,  when  "Her 
Code  of  Honor,"  starring  Florence  Reed, 
the  screen's  greatest  emotional  star,  will 
be  available  for  the  theatre  men  of  the 
above  territories.  Following  this  at  two- 
week  intervals,  all  the  United  Picture 
Theatres  of  America  features  will  be  re- 
leased, a  photodrama  starring  Dustin  Far- 
num  being  the  second,  then  a  Kitty  Gor- 
don feature— the  stars  alternating. 

The  agreement  whereby  United  features 
will  be  handled  in  the  New  Orieans  terri- 
tory by  Pearce  Films  was  recently  made 
by  Mr.  J.  A.  Berst,  president  of  United 
Picture  Theatres  of  America.  Through  it 
United  attractions  are  guaranteed  a  much 
greater  vogue  in  the  South  and  will  satisfy 
the  many  patrons  of  motion  picture  thea- 
tres located  there  who  have  written  to 
United  asking  where  the  Florence  Reed, 
Dustin  Farnum  and  Kitty  Gordon  pictures 
could  be  seen.  The  handhng  of  the  feat- 
ures by  Pearce  Films  will  permit  of  their 
being  shown  in  any  theatre  located  in  the 
territory  served  by  the  Pearce  people. 


First  Product  as  Producer-Star 


Taylor  Holmes  Completes  "  Nothing 
But  the   Truth"   First  Release 
Distributed  by  Metro 

TAYLOR  Holmes  has  finished  the 
camera  work  on  the  screen  adapta- 
tion of  the  highly  successful  stage  farce, 
"  Nothing  But  The  Truth, "  in  which  he 
is  to  star,  and  has  begun  the  cutting  and 
assembling  of  the  picture  that  represents 
the  initial  production  of  Taylor  Holmes 
Productions.  Inc.,  to  be  distributed  exclu- 
sively by  Metro.  "  Nothing  But  The 
Truth"  is  the  first  of  the  three  stage 
plavs  to  find  their  way  to  the  screen  under 
the  auspices  of  Mr.  Holmes  and  Metro, 
the  others  begin,  as  recently  announced, 
"  The  Very  Idea "  and  "  Nothing  But 
Lies.  " 

The  announcement  regarding  "  Nothing 
But  The  Truth"  is  of  special  interest  in- 
asmuch as  it  marks  the  entry  of  Taylor 
Holmes  into  the  producing  field  with  a 
■  vehicle  that  is  ideally  suited  in  his  farcical 
capabilities.  As  a  novel  and  then  as  a 
plav,  "  Nothing  But  the  Truth "  was  first 
read  and  then  seen  by  thousands  when 
William  Collier  starred  in  the  mirth  pro- 
voking farce  on  Broadway.  The  popular- 
ity of  Taylor  Holmes  as  a  farceur  of  rare 
ability  is  acknowledged  everywhere  pic- 
tures are  shown,  and  his  appearance  in  . 
the  famous  comedy  will  be  awaited  with 
interest  by  his  legion  of  screen  admirers 
In  casting  about  for  the  best  possible 
avenue  of  distribution  for  the  screen  pro- 
ductions  of  the  company  that  bears  his 
name,  Mr.  Holmes  gave  the  matter  long 
and  serious  consideration.  He  wished  to 
find  a  means  of  distribution  that  would 
be  absolutely  unlimited  in  scope  of  opera- 
tion, and  which  would,  moreover,  carry 
with  it  the  prestige  of  an  established  and 
high-class  name.  After  due  deliberation 
of  the  contending  parties  who  were  bid- 


ding for  the  distribution  of  his  pictures, 
Mr.  Holmes  chose  Metro. 

The  release  date  of  "Nothing  But  the 
Truth"  will  be  announced  shortly  by 
Metro,  following  which  production  will 
get  under  way  on  the  second  of  the  Taylor 
Holmes  Productions,  Inc.,  pictures  to  be 
distributed  by  Metro  Pictures  Corpora- 
tion. 


Holubar  and  Philips 
Working  on  "Ambition  " 

Universal  announces  that  in  "Ambition" 
the  public  will  again  be  enabled  to  see  the 
fruits  of  the  combined  efTorts  of  Allen 
Holubar,  the  director,  and  Dorothy  Phil- 
lips, the  star,  the  same  co-workers^^  who 
were  rcsponsile  for  the  success  of  "The 
Heart  of  Humanity"  and  "The  Right  to 
Happiness."  Universal  claims  that  in  this 
combination  there  is  to  be  found  the  high- 
est advantages  that  inevitably  follow  when 
mutual  respect  and  reliance  obtain  between 
director  and  artist.  To  support  this  strong 
combination  in  the  production  of  the  com- 
ing feature.  Universal  promises  every  re- 
source of  its  casting  and  technical  depart- 
ments. 


Big  Vehicles  Planned 

A  special  stafif  of  scenario  experts  are 
hard  at  work  looking  over  stories  for 
Mae  Marsh  and  "  Chic "  Sale,  the  latest 
acquisition  to  the  Robertson-Cole  list  of 
stars.  Miss  Marsh  has  arrived  in  Cali- 
fornia and  is  in  daily  consultation  at  the 
Gasnier  Studio  while  "  Chic"  is  making  his 
last  swing  around  the  country  before  mak- 
ing his  debut  into  screenland.  Irving  Cobb, 
the  famous  author,  will  write  several  stories 
around  the  characters  best  played  by  Sale 
and  a  director  of  international  repute  will 
be  in  charge  of  the  film. 


4502 


-1/  o  t  i  o  n   Picture  N  e  7v 


Three  pillars  of  American  Film  Co.  At  the  right  is  Paul  DeOeito,  Central  sales  manager.  I"  the 
center  is  Charles  M.  Keppler,  Chicago,  and  at  the  left  is  Charles  Filkens,  manager  Chicago  office 

Strong  Picture  Boom  in  Chicago 


Realart  Manager  Reports  Increasing 
Bookings ;   Binney   Picture  Ex- 
pected to  Score  Heavily 

MOTION  pictures  are  booming  in  Chi- 
cago, according  to  H.  W.  Willard, 
manager  for  Realart  Pictures  Corporation 
in  that  city,  who  paid  a  flying  visit  to  the 
new  home  offices  last  week. 

Mr.  Willard  declares  that  the  Picture 
outlook  has  never  been  better  in  his  terri- 
tory, and  that  the  vast  strides  in  the  mo- 
tion picture  industry  in  the  middle  and  ex- 
treme West  are  taking  definite  shape  in  the 
erection  of  motion  picture  palaces  for  the 
adequate  housing  of  the  newer  and  better 
products. 

There  is  a  perceptible  change  in  the 
attitude  of  Western  business  and  profes- 
sional people  toward  the  screen,  in  the 
opinion  of  Mr.  Willard.  This  has  come 
about  through  the  earnestness  of  producers 
in  perfecting  the  photoplay,  and  because  of 
the  attitude  of  exhibitors  who  feel  that  no 
edifice  is  too  fine  to  house  the  creation  of 
modern  stars  and  directors. 

Among  the  outstanding  examples  of  this 
tendency  in  Chicago,  are  the  present  con- 
struction by  Messrs.  Balaban  and  Katz  of 
a  two-and-a-half  million  dollar  theatre  at 

ii 


State  and  Lake  streets,  Chicago,  to  be 
known  as  the  Capitol,  and  the  erection  of  a 
large  house  by  Ascher  Brothers  in  the  same 
city. 

Mr.  Willard  reports  the  presence  of  Con- 
stance Binney,  otle  of  the  Realart  lumi- 
naries, in  this  city  with  her  stake  plaj-, 
"  39  East.''  According  to  the  Chicago  man- 
ager, the  star  is  not  only  blazing  a  name 
for  herself  in  the  Illinois  metropolis,  but  is 
making  the  first  bow  for  Realart  Pictures 
Corporation  with  whom  she  is  being  asso- 
ciated in  all  press  reports.  In  the  opinion 
of  Mr.  Willard,  Chicagoans  will  look  for- 
ward to  the  showing  next  week  of  Miss 
Binney's  first  Realart  production,  "  Erst- 
while Susan  "  when  it  goes  on  at  the  Play- 
house. 

Mr.  Willard  says,  iu  addition,  that  Chi- 
cago will  soon  see  "  Soldiers  of  Fortune," 
the  Realart  feature  which  has  proved  such 
a  box-office  sensation  in  Washington,  New 
York  and  other  large  cities  where  it  was 
shown.  In  advance  of  the  presentation  of 
this  photoplay  the  exhibitors  are  arrang- 
ing for  many  large  exploitation  stunts,  in- 
cluding a  parade  of  the  108th  Sanitary 
Train,  and  a  special  showing  of  the  Richard 
Harding  Davis  Photoplay  at  the  Hamilton 
Club,  a  prominent  social  organization. 


Male  and  Female"  Scores  Hit 


Famous  Players-Lasky  Reports  That 
Records  Topple  Everywhere  That 
Picture  Is  Being  Exhibited 

THE  following  report  has  been  received 
from  the  offices  of  the  Famous  Play- 
ers-Lasky Corporation  in  connection  with 
the  marked  successes  of  the  first  run  per- 
formance of  "  Male  and  Female." 

"A  total  of  54,665  paid  admissions  is  the 
record  established  by  Cecil  B.  DeMille's 
"  Male  and  Female "  during  its  engage- 
ment at  the  Rivoli  theatre,  New  York. 
This,  acording  to  the  Rivoli  management, 
breaks  all  previous  week's  records  by  near- 
ly ten  thousand,  and  involves  a  new  Sun- 
day record  of  9,172,  a  new  week-day  rec- 
ord of  7,354,  established  Monday,  and  a 
new  evening's  record,  set  up  Thanksgiving 
night. 


■'Transferred  to  the  Rialto,  the  produc- 
tion has  been  playing  virtually  to  capacity 
throughout  the  present  week,  and  it  is 
quite  possible  that  a  new  week's  attendance 
record  will  be  set  up  at  that  house  also." 

Nor  does  the  record-smashing  career  of 
"Male  and  Female"  seem  to  terminate  with 
the  New  York  achievement,  for  in  the 
dozen  or  more,  first-run  cities  where  it  has 
been  shown  it  is  reported  by  the  Famous 
Players-Lasky  report  to  have  broken  either 
the  single  day  or  week's  record. 

Some  of  the  theatres  at  which  the  pic- 
ture has  been  shown  and  which  have  re- 
ported very  favorably  on  the  production 
are:  The  Imperial,  San  Francisco;  Park 
theatre,  Boston ;  the  Garden,  Washington ; 
the  Rialto  and  the  Princess,  Denver ;  the 
Parkway  and  New  Wizard,  Baltimore ;  the 
Broadway  Strand,  Detroit . 


Philipp's  State  Rights  H: 
Film  Comedies 

The   Adolf    Philipp    Film  Corporatio' 
under   the   personal    direction   of  Ado 
Philipp,  the  author,  composer,  actor  a? 
producer  of  "  Alma,  Where  Do  You  Live 
"  Adelc,"  "  The  Midnight  Girl,"  "  The  G 
Who  Smiles,"  "Auction  Pinochle,"  "i: 
Corner  Grocer,"  "  Two  is  Company  "  ai 
numerous  other  stage  successes,  has  spar( 
no  expense  in  producing  these  musical  fil 
comedies.    Mr.  Philipp  has  not  only  co 
verted    his    stage    successes    into  sere 
comedies  by  adopting  the  plot  to  mo, 
usage,  but  has  maintained  the  atmosphe: 
and    music,    in    addition.     Each  comec 
.starts   with   words   and   music  and  the 
fades  into  the  film  story.    By  arrangemen 
made  with  Jerome  H.  Remick  &  Co.,  tl 
well-known  sheet  music  publishers  of  Ne 
York,  it  affords  him  a  national  advertisir 
campaign  in  a  sense  that  every  picture  wi 
have  the  sheet  music  on  sale.    This  mu- 
can  be  obtained  in  every  store  where  sh 
music  is  sold  in  towns  and  cities  showir, 
the  Philipp  comedies. 

Said     to     Be  Younges 
Production  Manager 

It  is  seldom  that  a  young  fellow  break 
into  the  picture  game  with  as  wide  a  theai 
rical  experience  as  Leon  D.  Britton,  pre 
duction  manager  for  Hallmark  Picture 
Corporation.  Mr.  Britton  began  his  thea 
rical  career  as  manager  for  some  of  th 
biggest  outdoor  shows  ever  sent  on  tour  c 
the  world.  He  has  in  the  course  of  h 
w-ork  as  manager  and  advertising  man  fc 
outdoor  attractions,  visited  every  coun  - 
in  the  world  and  played  everj-  cit>-  of  a 
importance  on  both  continents. 

After  five  years'  experience  in  this  en 
of  the  business,  Mr.  Britton  entered  t' 
motion  picture  end  of  it,  and  was  fc: 
number  of  months  on  the  directorial  s:a 
of  Goldwyn  Pictures  Corporation,  assi; 
ing  such  well-known  directors  as  Regir. 
Barker,  Hobart  Henley  and  Willard  M:. 

Leaving  Goldwyn,  Mr.  Britton  becan. 
production  njanager  for  Frank  G.  Hall,  c 
Hallmark  Pictures  Corporation,  and  d 
ing  his  incumbency  of  this  office  superv:- 
all  of  Hallmark  productions  produced  d 
ing  the  past  four  months. 

Love  Letters?   Yes,  Lew 
Cody  Gets  a  Batch 

That  Robertson-Cole's  special,  "  The  Bf 
loved  Cheater,"  is  widely  known  is  be: 
evidenced  by  the  fact  that  more  than  2,00 
love  letters  have  been  written  to  Le' 
Cod}-,  the  star,  during  the  past  two  week 
The  letters  bear  the  post  mark  from  a 
sections  of  the  country  and  people  in  a 
walks  of  life  are  striving  to  win  some  o 
the  prizes  for  the  best  love  letter  writte 
to  the  star. 

Although  Robertson-Cole  made  the  ar 
nouncement  in  the  trade  papers  severs 
weeks  ago  and  in  the  January  issue  of  th 
fan  magazines,  the  letters  are  pouring  int 
the  New  York  headquarters  in  larger  num 
bers  than  anticipated.  Judges  for  the  con 
test  will  be  announced  later. 


D  ec  e  vrb  er  20,  1919 


4503 


Fairbanks  Film  Has  True 
to  Life  Basis 

WITH   the  presentation   of  his  latest 
United   Artists   production,   "  When 
•he  Goiids  Roll  By,"   Douglas  Fairbanks 
-  taken  a  chapter  of  his  life  as  a  means 
providing  the  theme  for  what  is  de- 
iied  to  be  the  best  picture  ever  offered 

the  smiling  athletic  star. 
The  pla.\'  is  one  built  up  on  superstition, 
leading    role    falling    to    an  average 
lug  Americao.  The  theory  as  to  whether 
not  there  is  any  foundation  for  the  be- 
that  a  human  destiny  may  be  guided 
,  means  of  mental  suggestion  is  placed  to 
1  test  and  it  is  here  that  the  life  of  the 
r  enters  into  the  screen  discussion. 
While  in  his  late  'teens  Fairbanks  was 
>  superstitious,  so  much  so  that  his  life 
guided  by  the  foolish  whims  which 
!  fronted  him.    Whatever  success  he  had 
what  ever  reverses,  he  attributed  to 
■10  form  of  mythical  magic, 
ooking  back  now  to  the  years  of  the 
•.  the  star  realizes  the  folly  of  it  all  and 
OS  that  he  is  happy  he  discovered  his 
of  humor  in  time  to  destroy  the  mcn- 
Ljerms  which  had  been  implanted  by  the 
IK.'  with  the  fantastic  ideas. 

Anita  Stewart  Begins  on 
\ew  First  National  Film 

Die  Louis  B.  Mayer's  studios  in  Los 
.\ngeles  report  satisfactory  progress  in  the 
filming  of  Anita  Stewart's  new  First  Na- 
tional attraction,  "  The  Fighting  Shep- 
herdess." 

Edward  Jose  is  directing  the  produc- 
tion, and  is  very  enthusiastic  about  the 
story  which  is  from  Caroline  Lockhart's 
famous  novel  of  the  same  name. 

Supporting  Miss  Stewart  in  the  cast  are 
such  well-known  screen  artists  as  Noah 
Beery,  Wallace  MacDonald,  Walter  Long 
and  Eugenie  Besscrer. 

Tower  Film  Selling  State 
Rights  on  a  Chaplin 

Tower  Film  Corporation  announces  that 
they  now  have  ready  for  release  and  are 
selling  state  rights  on  the  second  single- 
reel  Charlie  Chaplin  special,  "  Lord  Help- 
us,"  formerly  entitled  "  Cruel,  Cruel 
Love."  This  is  to  follow  "  Some  Nerve," 
the  first  of  a  series  of  single-reel  Charlie 
Chaplin  productions.  A  special  press  sheet 
for  exhibitors  on  "  Lord  Helpus  "  is  now  in 
preparation,  illustrating  the  full  line  of 
posters,  lobby  display  photos,  newspaper 
cuts  and  press  stories  for  this  Charlie 
Chaplin  special. 

Foreign  Rights  to  Hank 
Mann  Comics  Sold 

All  territory  in  the  United  States,  for- 
eign rights  and  Canadian  rights  have  been 
sold  for  the  new  series  of  two-reel  come- 
dies featuring  Hank  Mann,  according  to 
word  received  this  week  by  Morris  R. 
Schlank,  producer,  from  headquarters  of 
his  company  in  New  York.  The  Hank 
Mann  comedies  are  being  marketed  on  the 
state  rights  basis  by  Arrow. 


Larry  Semon,  who  has  renewed  his  Vitagraph 
contract 

All  Semon  Comedies  to  Be 
Shown  in  Capitol 

Through  a  contract  just  made  by  Vita- 
graph  and  the  Capitol  theatre,  all  the  Larrj' 
Semon  comedies  for  the  next  year  will  be 
shown  at  Broadway's  biggest  and  newest 
theatre — the  largest  theatre  in  the  world 
presenting  motion  pictures.  The  action  of 
the  management  of  the  Capitol  in  signing 
a  standard  star  series  contract  for  the 
Semon  comedies  follows  closely  upon  two 
important  events  in  the  career  of  these 
comedies — the  announcement  by  Albert  E. 
Smith,  president  of  Vitagraph,  that  the 
comedian  had  entered  into  a.  new  contract 
whereby  Vitagraph  would  expend  $3,600,- 
000  on  the  Semon  comedies  during  the  next 
year  and  the  showing  of  "  The  Head 
Waiter "  at  the  Capitol  two  weeks  ago. 

Pearl  White  Leads  in  Popu- 
larity Contest 

As  an  evidence  of  the  position  which  its 
recently  acquired  star  occupies  in  the  South 
American  field,  Fox  Film  Corporation  re- 
ports the  fact  that  Pearl  White,  who  is 
about  to  start  her  first  picture  under  the 
\\'illiam  Fox  banner,  has  held  and  still  is 
holding  with  a  good  lead  the  first  position 
among  women  stars  of  the  screen  through- 
out the  republic  of  Chile. 

This  statement  is  based  upon  the  popu- 
larity contest  now  being  held  under  the 
supervision  of  the  Cinematographica  Week- 
ly, which  publishes  in  each  issue  the  stand- 
ing of  the  leading  contestants  according  to 
the  votes  forwarded  from  the  various  sec- 
tions of  Chile. 

Desmond's     First  Pathe 
Appearance  Dec.  21 

Pathe  announces  Jesse  D.  Hampton's 
latest  production  starring  William  Des- 
mond, "  The  Prince  and  Bettj',"  scheduled 
for  release  December  21st.  It  is  described 
as  a  romantic  comedy-drama. 

"  The  Prince  and  Betty "  is  a  picturiza- 
tion  of  Pelham  Grenville  Wodehouse's 
novel  of  the  same  name,  and  is  said  to  con- 
tain all  the  elements  of  humor  and  adven- 
ture which  are  in  his  much-read  Saturday 
Evening  Post  stories. 


Fnglish  Actor  Engaged  for 
Selznick  Play 

Lewis  J.  Selznick  recently  engaged  Cyril 
Chadwick,  the  prominent  English  actor, 
for  an  important  role  in  "Bucking  the 
Tiger,"  the  melodrama  by  .Acbmed  Abdul- 
lah and  May  Tully  with  which  Air.  Selz- 
nick will  make  his  debut  as  a  legitimate 
producer  on  Broadway  the  first  week  in 
January. 

Mr.  Chadwick  made  a  rcpiuation  in  Eng- 
land and  America  as  a  brilliant  comedian 
of  the  speaking  stage,  but  in  "  His  Wife's 
Money,"  Eugene  O'Brien's  latest  Selznick 
picture,  he  plays  a  particularly  sophisti- 
cated and  detestable  "  heavy." 

Before  joining  the  Selznick  forces,  Mr. 
Chadwick  appeared  in  such  well-known 
pictures  as  "  The  Matinee  Idol,"  "  Mrs. 
Dane's  Defense,"  and  "  On  the  Quiet."  In 
the  filming  of  his  last  picture  he  sustained 
a  broken  leg  and  retii"cd  for  a  protracted 
period  of  convalescence. 

Hirsh  Owns  World's  Rights 
to  the  Six-Reel  Drama, 
"  Blind  Love  " 

An  announcement  of  special  interest  to 
exhibitors  and  state  rights  buyers  comes 
from  President  Nathan  Hirsh  of  the 
Aywon  Film  Corporation.  Mr.  Hirsh, 
according  to  reports,  has  just  bought  the 
world's  rights  to  the  big  six-reel  feature 
production,  "  Blind  Love,"  a  photodrama 
said  to  be  of  the  greatest  appeal. 

The  star  of  "  Blind  Love  "  is  Lucy  Cot- 
ton, who  has  built  up  an  enviable  name 
for  herself  on  both  stage  and  screen. 

Others  in  the  supporting  cast  include 
George  La  Guere,  Thurlow  Bergen,  Frank 
O'Connor,  Morgan  Coman  and  Lillian  Ba- 
con. 

Jinx  "  in  Big  Demand  for 
Special  Shows 

Reports  received  during  the  past  week 
from  the  twenty-two  exchanges  of  Gold- 
wyn  Distributing  Corporation,  where  Mabel 
Normand  in  "Jinx"  has  been  shown  to 
exhibitors,  indicate  that  this  classic  of  the 
big  top  is  one  of  the  greatest  matinee  pic- 
tures ever  made  and  that  as  a  Christmas 
holiday  attraction  it  is  without  an  equal. 

No  production,  either  in  the  Goldwyn 
list  of  current  releases,  or  among  those  of 
an  earlier  date,  has  been  in  such  demand 
for  special  showings,  particularly  at  mati- 
nees arranged  for  clubs,  and  classes  of 
children. 

Elsie  Ferguson  to  Resume 
Stage  Work 

Miss  Elsie  Ferguson,  star  of  Paramount- 
.\rtcraft  pictures,  will  reappear  on  the 
dramatic  stage  early  in  the  New  Year. 

Miss  Ferguson  is  now  engaged  in  the 
production  of  "  Lady  Rose's  Daughter," 
Mrs.  Humphrey  Ward's  story,  for  the 
Famous  Players-Lasky  Corporation,  and 
her  stage  work  will  not  cause  any  inter- 
ruption of  her  activities  as  a  star  of  Para- 
mount-Artcraft  pictures.  The  play  in 
which  she  will  make  her  re-appearance  in 
the  theatre  will  be  announced  shortly. 


4504 


Motion  Picture  News 


Canadian  Universal  Has 
Superior  News  Reel 

A NEWS  reel  of  real  news — the  cream  of 
three  of  the  best  and  most  outstanding 
news  reels — is  to  be  placed  on  the  market 
about  the  middle  of  December  by  the 
Canadian  Universal  Film  Company,  Ltd. 
Exhibitors  throughout  Canada  will  then 
have  a  de  luxe  edition  of  the  news  weekly, 
par  excellence. 

The  scheme  originates  from  the  fact  that 
in  many  of  the  leading  theatres,  both  in  the 
United  States  and  Canada,  it  is  the  custom 
to  buy  from  two  to  three  reels,  from  which 
one  reel  is  put  together.  This  is  presented 
to  the  patrons  as  the  news  reel  of  that 
particular  theatre,  in  several  instances.  The 
cost  of  that  one  reel  equals  the  total  cost 
of  the  two  or  three  reels  from  which  the 
one  w-as  taken.  The  result  of  Mr.  Hague's 
action  is  to  effect  a  great  economy  for  the 
theatres,  and  at  the  saVne  time  give  them 
the  cream  of  the  weekly  events. 

With  this  object  in  view,  Universal  has 
appointed  an  expert  in  New  York  whose 
duty  it  is  to  edit  three  of  the  biggest  and 
best  news  weeklies  on  the  continent — In- 
ternational News,  Current  Events  and  the 
Screen  Telegram. 

A  further  editing,  bringing  these  three 
reels  into  one  of  approximately  1,000  feet, 
ensures  the  creamiest  of  the  cream  to  the 
exhibitors  and  furnishes  them  with  a  truly 
great  news  weekly  at  the  same  time,  cut- 
ting down  the  cost  by  a  very  large  amount. 


Bessie  Love's  Last  Work 
for  Vitagraph 

Bessie  Love's  final  feature  under  the 
Vitagraph  banner,"  "Pegeen,"  will  be  re- 
leased before  the  Christmas  holidays,  and 
undoubtedly  is  the  best  of  the  many  ex- 
cellent features  in  which  she  appeared  dur- 
ing her  long  association  with  Vitagraph. 
The  popular  story  by  Eleanor  Hoyt 
Brainerd  has  been  closely  followed  by 
William  Bartarin  Laub,  who  wrote  the 
scenario,  and  difficult  as  it  was,  with  the 
many  film  scenes,  the  camera  work  is  un- 
excelled. The  play  is  quite  a  departure 
from  the  usual  story  associated  with  the 
vivacious  little  star.  It  runs  more  to 
pathos  than  humor,  but  it  has  afforded  Miss 
Love  one  of  the  best  roles  in  her  career. 


Rapid  Progress  Recorded 
on  Drury  Lane  Drama 

Alice  Joyce  is  making  good  progress  on 
her  next  special  feature,  "  The  Sporting 
Duchess,"  and  massive  as  the  production  is, 
the  big  Drury  Lane  spectacle  is  nearing 
completion  with  the  exception  of  the  horse 
race  scenes,  which  play  an  important  part 
in  the  story,  and  which,  on  account  of  the 
unfavorable  weather,  must  be  taken  at  a 
Southern  race  track.  With  the  exception 
of  the  racing  scenes  all  the  outside  loca- 
tions have  been  visited  and  Miss  Joyce 
is  now  at  work  on  interiors  at  the  Brooklyn 
studio.  Many  of  these  are  unusually  pre- 
tentious and  have  taken  weeks  to  build. 
George  Terwilliger  is  directing  Miss  Joyce. 


L.    H.    Guhl,    assistant   manager  Goldwyn 
offices  in  Chicago 

Tom  Moore  to  Give  "Desert 
Gold"  Holiday  Booking 

When  Tom  Moore,  the  Washington  ex- 
hibitor, cast  about  for  a  big  production  for 
an  extended  engagement  of  two  weeks  or 
longer  for  his  Garden  Theatre,  he  booked 
Benjamin  B.  Hampton's  Zane  Grey  produc- 
tion, "  Desert  Gold  "  and  opens  the  W.  W. 
Hodkinson  release  on  Sunday,  December 
14,  as  the  big  Christmas  season  attrac- 
tion at  the  National  Capital.  The  Christ- 
mas holiday  period  represents  the  high- 
water  mark  of  motion  picture  patronage 
in  Washington  and  "  Desert  Gold,"  chosen 
for  the  breadth  of  its  appeal  to  all  classes, 
will  have  behind  it  the  fullest  advertising 
resources  of  Mr.  Moore's  organization. 

Williams  Finishing  Up  on 
Latest  Vitagraph 

Earle  Williams  has  still  one  Vitagraph 
feature  to  come  before  the  Christmas  holi- 
days, "  When  A  Man  Loves,"  a  picture 
with  both  English  and  Oriental  settings, 
which  was  made  at  the  Hollywood  studio 
before  the  star  came  East  to  the  Brooklyn 
studio  to  play  in  ''The  Fortune  Hunter," 
adapted  from  Winchell  Smith's  popu- 
lar stage  play.  From  a  scenic  viewpoint 
the  former  picture  is  said  to  be  one  of  the 
most  beautiful  ever  made  in  this  country. 

"  The  Inferior  Sex, "  Miss 
Mildred  Harris  in  Lead, 
Ready  Soon 

Next  week  will  sec  the  completion  of 
"  The  Inferior  Sex,"  the  first  Mildred  Har- 
ris Chaplin  picture  filmed  at  the  new 
Louis  B.  ]\Iayer  studio,  3800  Mission  road. 
According  to  reports,  Mr.  Mayer  is  en- 
thused with  the  showing  of  the  scenes  al- 
ready taken,  and  both  the  Pacific  coast 
and  New  York  offices  predict  a  huge  suc- 
cess for  the  star  and  her  latest  starring 
vehicle. 

Daily  reviews  of  the  day's  work  are 
being  made  by  Mayer  and  Bennie  Zeldman, 
production  manager.  It  is  said  that  an 
extcnsi\e  exploitation  campaign  for  the 
first  Mildred  Harris  Chaplin  picture  has 
begun,  and  every  indication  is  that  the 
picture  will  be  one  of  the  greatest  of'  the 
year. 


Current  Kinograms  Runs 
Gamut  in  Variety 

The  current  issue  of  Kinograms  runs  the 
gamut  of  human  interest.  It  opens  with 
the  racing  season  at  New  Orleans  showing 
the  sport  of  Kings  at  its  very  height  of 
interest.  There  is  a  comedy  element  sup- 
I)lied  with  the  picturization  of  a  man  who 
loses  on  a  "  sure  thing." 

A  delegation  of  churchmen  from  Ire- 
land is  presented  to  us  in  a  close-up.  They 
are  in  this  country  to  tell  the.  truth  about 
Ireland. 

The  sailing  of  a  Christmas  Ship  for 
Siberia  also  holds  our  attention.  Its  de- 
parture point  is  San  Francisco  and  it  is  go- 
ing to  carry  Christmas  presents  to  our 
boys  in  the  Far  East. 

Governor  Coolidge  of  Massachusetts 
crops  up  in  the  week's  news.  Kinograms 
shows  him  inspecting  the  men  who  re- 
placed the  striking  police  in  Boston. 

The  old  French  Opera  House  in  New 
Orleans,  one  of  the  most  historic  spots  in 
America,  burns  down.  A  Kinograms  pho- 
tographer was  on  the  spot. 

The  Shah  of  Persia  arrives  in  London. 
He  is  seen  riding  in  state  from  Bucking- 
ham Palace  to  Guildhall  in  London.  Many 
other  topics  are  shown. 


Studies  Production  Methods 
at  Metro  Studios 

Identified  for  years  with  distributing  in- 
terests in  motion  pictures,  C.  E.  Shurtleff  is 
in  Los  Angeles  to  make  a  thorough  study 
of  the  producing  end  of  the  industry.  As 
president  of  C.  E.  Shurtleff,  Inc.,  Mr. 
Shurtleff,  has  turned  over  to  Metro  Pic- 
tures Corporation  four  Jack  London  novels. 
These  are  '"  Smoke  Bellew,"  "  The  Star 
Rover."  "  A  Daughter  of  the  Snows,"  and 
"  Burning  Daylight."  They  will  be  pro- 
duced for  the  Shurtleff  corporation  by 
Screen  Classics,  Inc.,  starring-  Mitchell 
Lewis,  and  will  be  released  through  Metro. 


Mavflower  Secures  Frank- 
lin 

Sydney  Franklin,  one  of  the  youngest  of 
directors  in  the  motion  picture  industry, 
has  been  engaged  by  the  Ma\-flower  Film 
Corporation  to  direct  a  series  of  screen 
plays  adapted  from  some  of  the  Robert  W. 
Chambers'  stories.  Negotiations  for  Mr. 
Franklin's  engagement  were  handled 
through  the  offices  of  Arthur  H.  Jacobs, 
and  the  director  is  already  en  route  for 
Los  Angeles  where  the  stories  will  b^ 
filmed. 

"  Everybody's  Business  "  Is 
Being  Well  Received 

Favorable  reports  are  being  received 
daily  at  the  offices  of  the  W.  H.  Produc- 
tions Co.  on  the  showings  of  their  six-re -'1 
feature.  "  Everjbody's  Business."  now  be- 
ing .sold  in  the  State  Right  market. 

There  is  an  absorbing  love  story  through- 
out, a  great  deal  of  human  interest,  humor 
and  pathos.  But  dominating  all  is  an  un- 
derlying, worth-while  note  that  will  appeal 
to  every  true  American  heart. 


December  20 ,  1919 


4505 


Sees  a  Banner  Year  for  Motion  Pictures 


NINETEEN-TWENTY  will  be  the 
banner  year  for  motion  pictures. 
The  above  prediction  was  made  by  A.  S. 
Kirkpatrick,  vice-president  and  general 
manager  of  the  Robertson-Cole  Distribu- 
ting Corporation,  after  he  checked  reports 
from  every  section  of  the  United  States. 
I'^or  the  past  month  Mr.  Kirkpatrick  has 
sent  numerous  requests  to  the  leading  ex- 
hibitors in  the  field,  asking  their  frank 
opinion  for  the  1920  lookout.  After  he 
received  these  reports,  the  head  of  the 
Robertson-Cole  Distributing  Corporation 
called  to  the  New  York  office  Newt  Levi, 
western  supervisor;  Oscar  Hansen,  in 
charge  of  the  central  territory  and  Fred 
G.  Sliter,  eastern  supervisor. 

The  past  performances  of  the  Robert- 
son-Cole productions  and  the  features  to 
be  released  during  the  next  twelve  months 
were  thoroughly  discussed  by  Mr.  Kirk- 
patrick and  his  field  supervisors.  The 
supervisors  assured  Mr.  Kirkpatrick  that 
the  close  co-operation  between  the  exhibi- 
tor and  the  distributing  company  employed 
by  Robertson-Cole  was  a  sure  winner  and 
that  the  quality  of  the  productions  backed 
this  plan  to  such  a  degree  that  unbelievable 
strides  have  been  made  by  Robertson-Cole 
during  the  past  two  months. 

"  The  country  is  motion  picture  mad," 
said  Mr.  Kirkpatrick,  "  but  in  spite  of  the 
great  demand  there  is  no  place  for  the 
poor  picture.  Statistics  compiled  during 
the  past  three  months  alone  prove  con- 
clusively that  patrons  will  patronize  a  pic- 
ture house  where  only  established  produc- 
tions are  run.  Those  houses  which  have 
failed  can  blame  themselves,  for  they  tried 
to  put  over  old  time  stuff  and  were  caught 
with  the  goods.  The  motion  picture  of  to- 
day must  have  the  goods  and  a  good  pic- 
ture is  a  sure  winner  as  a  poor  picture 
is  a  sure  loser. 

"  The  motion  picture  is  an  experiment 
no  longer,  hence  the  public  will  not  take 
kindly  to  any  pictures  that  are  experi- 
ments. The  theatre-goer  wants  entertain- 
ment of  clean  value  and  will  not  go  to  a 
house  where  pictures  are  shown  which 
leave  a  bad  taste  after  leaving  the  thea- 
tre. The  educational  value  of  a  play  of 
the  screen  is  taken  into  consideration  in 
packing  houses. 

"  Nineteen-twenty  will  see  the  return  of 
short  subjects.  The  regular  movie  fan 
wants  to  break  the  monotony  of  a  long 
program  without  a  comedy  or  a  special 
educational  feature  of  the  short  variety. 
Robertson-Cole  is  well  supplied  with  Su- 
preme comedies,  Adventure  Scenics  and 
the  famous  Martin  Johnson  series,  '  On  the 
Borderland  of  Civilization.' 

"  The  ensuing  year  will  see  many  more 
motion  picture  houses  sprung  up  all  over 
the  country.  The  elimination  of  the  sa- 
loon is  one  of  the  main  boosts  for  the 
silent  drama  and  now  that  the  men  are 
educated  as  regular  motion  picture  fans 
the  theatres  cannot  supply  the  demand  for 
seats. 

"  Figures  do  not  lie,  and  after  I  heard 
the  optimistic  reports  of  the  three  super- 
visors I  am  convinced  that  all  motion  pic- 


liii:  ^; 

'1:::!:: 'i-.:  "if; 


r 

A.  S.  Kirkpatrick,  of  Robertson-Cole 


ture  records  will  go  by  the  boards  in  the 
next  twelve  months." 

According  to  Mr.  Levi,  the  west  is  way 
ahead  of  the  other  sections  of  the  coun- 
try in  the  showing  of  pictures  and  bigger 
prices  are  paid  for  their  releases.  He  also 
states  that  motion  picture  statistics  com- 
piled during  his  last  visit  prove  without 
a  doubt  that  the  Robertson-Cole  releases 
are  the  most  popular.  The  strides  made 
in  the  West,  as  related  by  Mr.  Levi,  do 
not  overshadow  the  belief  of  the  eastern 
and  central  supervisors,  who  claim  that 
Robertson-Cole  has  made  bigger  strides 


during  the  past  two  months  than  other 


concerns. 


The  meeting  of  the  supervisors  with 
Mr.  Kirkpatrick  and  J.  L.  Herrick,  field 
manager  of  the  Robertson-Cole  Distribu- 
ting Concern,  lasted  all  week. 


Goldwyn  Man  Gets  Office 

Maurice  Wolf,  resident  manager  of  the 
Los  Angeles  Goldwyn  exchange,  has  been 
elected  president  of  the  Los  Angeles  Film 
Board  of  Trade. 


4506 


Motion  Picture  New 


"  Taming  the  West  "  is  a  new  Hall  Room  Boys  comedy,  produced  by  National  Film  Corporation 
and  distributed  by  Jack  and  Harry  Cohn 


Edgar  Lewis  Goes  to  California 


"Other  Men's  Shoes"  First  Release 
for    Pathe    Completed ;  Others 
to  be  Made  in  West 

EDGAR  LEWIS,  whose  latest  contribu- 
tion to  the  photodramatic  art  is 
"  Other  Men's  Shoes,"  a  typical  Lewis 
heart  interest  play  adapted  from  the  novel 
by  Andrew  Soutar,  has  gone  to  California 
to  produce  a  series  of  pictures  for  Pathe 
distribution.  "  Other  Men's  Shoes "  will 
be  the  first  of  the  Lewis  series  to  be  re- 
leased through  Pathe. 

While  in  California  Mr.  Lewis  will  pro- 
duce several  big  outdoor  stories  with 
which  he  has  become  so  generally  asso- 
ciated. He  was  accompanied  West  by  an 
entire  technical  crew.  When  he  left  New 
York  he  had  under  consideration  for  his 
first  production  on  the  West  Coast,  a  story 
familiar  to  every  American,  which  com- 
bines the  action  of  "  The  Barrier,"  the 
tenseness  of  "  The  Thief,"  and  the  heart 


"  Silk  Husbands  and  Calico  Wives  " 
Announced  as   Special  —  Harry 
Garson  Production 

EQUITY  PICTURES  CORPORATION 
announces  the  completion  of  "  Silk 
Husbands  and  Calico  Wives,"  the  new 
Harry  Garson  production  adapted  from  a 
story  by  Monte  M.  Katterjohn,  starring 
House  Peters,  the  first  special  to  follow 
"  Eyes  of  Youth,"  Clara  Kimball  Young's 
latest  release.  Word  has  been  received 
from  the  Garson  Studios  that  prints  would 
be  shipped  East  upon  completion  within 
the  next  few  days  of  the  cutting  and 
titling  of  the  picture. 


and  love  interest  of  "The  Littlest  Rebel." 
It  is  most  likely  he  will  make  this  play 
his  initial  production  in  California. 

In  the  production  of  "  Other  Men's 
Shoes,"  Mr.  Lewis  followed  the  methods 
that  have  won  for  him  recognition  among 
the  foremost  producers  of  motion  pictures. 
He  puts  the  greatest  emphasis  on  a  good 
story,  and  in  the  selection  of  "  Other  Men's 
Shoes,"  he  purchased  one  internationally 
popular.  Andrew  Soutar,  the  author,  was 
one  of  the  most  famous  correspondents 
during  the  big  war.  His  stories  from  the 
Russian  front  won  him  a  world-wide  repu- 
tation and  his  "  Other  Men's  Shoes "  con- 
tains all  the  forccfullness  and  powerful 
appeal  that  marked  his  most  noteworthy 
epics  of  the  war. 

Edgar  Lewis  has  always  placed  the 
strongest  faith  in  the  value  of  his  story. 
This  is  indicated  by  the  authors  who  hare 
contributed  to  his  series  of  unbroken  suc- 
cesses. 


The  new  production,  said  to  be  featured 
by  fine  settings,  is  expected  to  afford  Mr. 
Peters  an  admirable  combination  of  a 
heart  interest  story,  a  highly  colored  and 
dramatic  plot  and  unusual  comedy-dra- 
matic situations. 

"  Silk  Husbands  and  Calico  Wives "  is 
declared  a  thoroughly  and  intensely  mod- 
ern story  dealing  with  the  city.  It  is  a 
thrilling  tale  involving  Deane  Kendall 
(House  Peters)  young,  brilliant  and  a 
dreamer  who  has  come  from  the  harvest 
fields  to  the  study  and  practice  of  law,  and 
Edith  Beecher  (Mary  Alden)  the  court 
stenographer,  a  sweet  and  simple  woman. 

Harry  Garson  has  surrounded  the  star 
with  a  cast  of  admirable  distinction.  Vin- 
cent Serrano,  who  portrayed  the  role  of 
the  Yogi  in  "  Eyes  of  Youth  "  will  be  seen 
in  a  prominent  role,  and  Sam  Sothern, 
also  seen  in  "Eyes  of  Youth"  will  be  cast 
in  one  of  the  larger  roles. 

In  addition  Eva  Novak,  Mildred  Rear- 
don  and  Edward  M.  Kimball  will  com- 
plete the  cast. 


Aim    to    Make  Curtis 
Pictures  "  Different " 

L.  Roy  Curtiss'  entrance  into  the  motio 
picture  field  is  termed  as  "quite  differer 
from  the  usual." 

It   was  while  the  various   war  drive 
were  being  conducted  that  Mr.  Curtiss  wa 
approached  on  the  subject  of  producin 
and  financing  "The  Cavell  Case."  Want 
ing  to  "  do  his  bit "  and  forseeing  what 
great  aid  a  production  of  this  kind  wouli 
be  to  the  United  States  Government  in  thi 
prosecution  of  the  war,  Mr.  Curtiss  con 
suited  his  associates,  who  are  bankers  anc 
leaders   in   the   industrial   field.  Shortb 
thereafter  he  announced   that  he  wouk 
finance  "  The  Cavell  Case "  with  the  un- 
derstanding at  the  outset  of  contributing 
the  net  proceeds  from  the  picture  to  th« 
United  War  Work  organizations,  of  which 
Dr.  John  R.  Mott  was  head. 

However,  as  the  tender  from  Mr.  Cur- 
tiss was  made  at  the  signing  of  the  armis- 
tice, and  since  the  war  work  organizations 
returned  to  their  respective  headquarters 
to  conduct  their  affairs  independently  at  the 
close  of  their  drive.  November  19,  1918, 
the  decision  of  the  combined  war  work 
organizations  was  that  this  splendid  offer 
was  deeply  appreciated  and  since  the  war 
promised  to  come  to  an  end,  they  thought 
it  only  right  that  Mr.  Curtiss  should  mar- 
ket the  picture  and  make  whatever  profit 
out  of  it  he  could.  Since  then,  many  peo- 
ple have  witnessed  and  enjoyed  Julia  Ar- 
thur's interpretation  of  Edith  Cavell,  the 
British  Red  Cross  nurse,  in  "The  Cavell 
case." 

In  May,  1919,  Mr.  Curtiss  became  the 
president  of  The  Curtiss  Pictures  Corpora- 
tion. This  company  has  just  finished  work 
on  a  feature  production,  "  Who's  Your 
Brother?"  in  which  Edith  Taliaferro  is 
starred,  and  the  exhibitor  and  public  may 
be  assured  that  it  is  the  aim  of  this  organ- 
ization to  continue  producing  pictures  of 
the  "  fewer  and  better  "  kind. 


International  News'  Views 
Attract  Wide  Attention 

Conclusive  evidence  of  the  wonderful 
reception  throughout  the  United  States  of 
the  great  news  reel  scoop  obtained  by  the 
International  News  in  its  issue  No.  46, 
which  showed  pictures  of  the  sinking  of 
Allied  vessels  by  the  German  submarines, 
is  shown  in  a  letter  from  S.  L.  Rothapfel, 
said  by  many  to  be  the  country's  leading 
exhibitor,  and  who  is  now  managing  the 
California  theatre  in  Los  Angeles. 

His  letter  of  commendation  to  the  Uni- 
versal company  in  regard  to  this  release 
is  as  follows: 

"  I  cannot  help  but  write  and  tell  you 
that  the  subject  obtained  in  the  Hearst  In- 
ternational News  No.  46,  "Sinking  of  the 
Merchants  Vessels  by  the  German  siib- 
marines,"  is  without  question  the  most 
thrilling  and  remarkable  picture  I  have 
ever  seen  in  my  career.  The  mere  fact 
that  you  are  keeping  it  in  the  News  cer- 
tainly reflects  to  the  credit  of  the  Uni- 
versal Film  Company. 


Equity  Completes  Peters  Film 


}, 


December  20 ,  1919 


4507 


Jans  to  Put  Out  Big  Features 


Annual  Output  of  Twelve  Produc- 
tions   Announced ;    Plans  Laid 
Thoroughly  Far  Ahead 

THROUGH  H.  F.  Jans,  president  of 
Jans  Pictures  Inc.,  comes  an  announce- 
ment of  unusual  importance  not  only  to  the 
exhibitors  of  the  countrj-  but  to  the  in- 
dustry as  a  whole. 

Jans  Pictures  Inc.,  have  completed  ar- 
rangements whereby  they  will  make  and 
market  twelve  pictures  annually,  one  to  be 
released  each  month.  It  is  because  of  the 
thoroughness  of  the  preparations  made 
that  this  announcement  takes  on  a  great 
deal  of  importance  for  the  plans  of  Mr. 
Jans  and  his  associates  have  been  carefully 
laid,  considerable  time  and  money  has  been 
expended  to  have  them  perfect  in  every 
detail  before  actual  work  began,  and  to 
make  sure  that  the  pictures  to  be  made 
would  be  of  the  sort  that  exhibitors  would 
stamp  as  real  box  office  attractions. 

Several  well  known  stories  have  already 
been  purchased,  big  stories  that  contain 
the  proper  proportion  of  punch,  thrills  and 
dramatic  interest.  Directors  have  been 
signed  as  well  as  stars.  Announcements 
as  to  names,  etc.,  will  be  forthcoming 
within  the  next  two  weeks,  at  which  time 
an  extensive  advertising  campaign  will  also 
be  inaugurated. 

In  speaking  of  his  plans  Mr.  Jans  had 
this  to  say : 
"As  I  control  the  Metro  franchise  for 


New  Jersey  and  have  been  intimately  con- 
nected with  the  exchange  business  for  some 
years,  I  fully  realize  that  there  is  a  very 
big  field  for  the  out  of  the  ordinary  feat- 
ure. And  when  I  say  out  of  the  ordinary 
I  mean  just  that,  not  the  old  familiar  stuff 
that  has  been  done  to  death,  but  pictures 
that  are  different,  that  will  interest  the 
public  from  a  new  angle  and  present  oppor- 
tunities for  exploitation  for  the  exhibitor 
that  he  has  not  had  heretofore.  Jans  Pic- 
tures Inc.,  will  make  such  pictures,  for  we 
have  the  material  to  do  so.  We  have 
bought  the  proper  kind  of  stories  and  we 
have  contracted  with  directors  that  know 
how  to  produce  them.  In  addition  to  this, 
the  stars  that  we  will  present  can  be  de- 
pended upon  to  bring  business  to  the  box 
office  and  please  the  public." 

"Before  making  any  public  announce- 
ment about  our  company  we  first  made 
sure  that  we  were  on  the  right  track,  that 
we  had  the  right  stories  and  the  right  peo- 
ple. Now  that  we  are  assured  of  this  we 
are  ready  to  go  ahead  and  will,  within  a 
short  time,  announce  the  titles  of  our  first 
productions  as  well  as  the  directors,  play- 
ers, etc." 

Jans  Pictures  Inc.,  are  negotiating  with 
a  number  of  foreign  buyers  to  handle  the 
foreign  rights  to  all  of  their  productions. 
This  will  insure  a  wide  distribution,  the 
Jans  features  will,  under  this  arrangement, 
be  shown  all  over  the  world. 


Pioneer   Consolidates  Branches 


S.  M.  Bowles,  of  American  Film  Co.,  Inc. 

;  Story  by  Fannie  Hurst  is 
\       Filmed  by  Universal 

Some  time  ago  a  story  by  Fannie  Hurst 
appeared  in  the  Cosmopolitan  Magazine 
under  the  title  of  "  Oats  for  the  Woman," 
which  attracted  a  great  deal  of  attention 
because  it  viewed  a  new  angle  on  the 
double  standard  of  morals  as  relating  to 
the  two  sexes.  Universal  secured  the 
screen  rights  to  the  story  and  filmed  it  un- 
der the  title  of  "  The  Day  She  Paid." 

This  is  the  second  production  Universal 
has  made  from  stories  of  Fannie  Hurst, 
the  first  one  being  "  The  Petal  on  the  Cur- 
rent," in  which  Mar>-  MacLaren  scored  a 
country  wide  success. 

Rex  Ingram  directed  the  production  and 
Universal  officials  believe  it  to  be  one  of 
I  th»  best  Universal  has  produced  for  some 
time. 

Francelia  Billington  as  the  model,  Harry 
Van  Meter  as  her  employer,  Charles  Clary 
as  her  husband,  Lillian  Rich  and  Nancy 
Caswell  as  the  children  and  Marcel 
Drageauson  as  a  French  designer,  carry 
the  heavy  parts  of  the  plot. 

Dawley  Directs  Kenyon  in 
I         "  Harvest  Moon  " 

J.  Searle  Dawley  has  been  engaged  by 
Deitrich-Beck,  Inc.,  to  direct  their  next 
production,    "  The    Harvest    Moon,"  in 
f    which  Doris   Kenyon  will   be  the  star. 

Work  on  "  The  Harvest  Moon,"  which  is 
I    from  the  play  of  Augustus  Thomas,  will 
I    be  started  during  the  week  of  December  9 
at  the  Leah  Baird  Studios  at  Fort  Lee. 

Together  with  Augustus  Thomas  and 
Theodore  C.  Deitrich,  Mr.  Dawley  has 
been  working  on  the  adaptation  of  "  The 
Harvest  Moon  "  for  the  past  two  weeks. 

j  Production  Speeded  Up  on 
Owen  Moore's  Picture 

Director  Wesley  Ruggles  stepped  on  the 
accelerator  up  at  the  Bronx  studios  this 
week,  and  production  on  Owen  Moore's 
second  Selznick  picture,  "  The  Woman 
Hater  "  jumped  into  second  speed. 

A  big  combination  set  of  six  rooms  and 
a  bath  has  been  built  for  the  interior 
scenes,  which  is  the  background  for  some 
lively  comedy. 


Exchanges  in  Four  Cities  in  Single 
Co-operative  Body ;  Costs  of  Dis- 
tribution to  Be  Cut 

ONE  of  the  most  important  develop- 
ments of  the  recent  country-wide  trip 
of  M.  H.  Hoffman,  General  Manager  of 
the  Pioneer  was  the  consolidation  of  the 
Pioneer  exchanges  in  New  York  City, 
Buffalo,  Cleveland  and  Detroit  into  a  single 
co-operative  body  which  will  in  the  future 
make  sim.ultaneous  releases,  and  will  assist 
each  other  in  putting  over  the  Pioneer 
attractions.  Later  it  is  the  intention  to  ex- 
tend this  practice  of  mutual  help  to  the 
other  Pioneer   offices  in   Boston,  Phila- 


"  Should  a  Woman  Tell  "  is  a  Screen  Classics 
subject  distributed  by  Metro 


delphia,  Atlanta,  Chicago,  Portland,  Ore- 
gon, Los  Angeles  and  San  Antonio. 

One  of  the  practices  which  has  already 
been  started  is  the  interchange  of  salesmen 
from  one  office  to  another  whenever  it  is 
considered  necessary  to  reinforce  the  sales 
department  of  any  particular  exchange. 

This  is  but  one  of  the  many  departures 
in  exchange  management  which  is  being  put 
to  a  practical  test  by  the  Pioneer. 

Another  will  te  a  regrouping  of  terri- 
tories upon  a  basis  of  transportation  facili- 
ties instead  of  States.  Prints  of  the 
Pioneer  features  will  also  be  interchanged 
whenever  circuipstances  demand. 

The  purpose  of  these  experiments  is  to 
reduce  distribution  costs.  While  several  of 
these  iiew  ideas  have  not  been  given  as 
extensive  a  test  as  is  thought  necessary 
by  the  Pioneer  executives,  to  form  a 
definite  opinion  as  to  their  actual  value,  it 
is  safe  to  say  that  in  some  cases  they  have 
shown  ways  whereby  exchange  expenses 
may  be  cut  appreciably.  These  changes 
will  in  no  way  affect  the  efficiency  of  the 
service  rendered  to  the  exhibitor,  but  will 
be  to  his  advantage  in  the  matter  of  quick 
delivery.   

Demand  for  Rights  to 
"  The  Blindness  of  Youth  " 

Mr.  Sam  Zierler,  president  of  the  Com- 
monwealth Film  Corporation,  who  has  the 
New  York  State  rights  for  the  "  Eyes  of 
Youth,"  is  negotiating  with  Murray  W. 
Garsson  for  the  New  York  State  and 
northern  New  Jersey  rights  on  his  picture, 
"  The  Blindness  of  Youth." 


4508 


Motion  Picture  Ne 


Campaign  on  "  Hawk "  Serial 


Burston  Product  Will  Be  Novelized; 

Producer  Already  Planning  New 
Serial  with  Ford  as  Star 
CPURTHER  details  are  announced  regard- 
*  ing  the  extensive  advertising  campaign 
already  launched  for  the  latest  Burston 
serial,  "  The  Hawk's  Trail,"  in  which  King 
Baggot  is  starred,  supported  by  Grace  Dar- 
mond  and  Rhea  Mitchell.  Directed  by  W. 
S.  VanDyke,  under  the  personal  super- 
vision of  Louis  Burston,  president  of  the 
producing  company,  from  the  script  by  Nan 
Blair,  the  fifteen  episodes  are  said  to  pre- 
sent unusual  advertising  possibilites.  The 
plot  construction  follows  the  lines  of  a 
popular  serial  novel,  in  that  the  episode 
endings  get  their  suspense  from  the  dra- 
matic situations  of  the  pot  rather  than  from 
interpolated  stunts.  This  fact  will  not  only 
be  strongly  featured  in  the  publicity  and 
newspaper  advertising,  but  also  in  the 
stock  and  special  episode  paper. 

In  addition  "  The  Hawk's  Trail  "  is  al- 
ready in  process  of  novelization,  publish- 
ing arrangements  having  been  made  with 
a  well-known  New  York  publisher  who 
was  particularly  impressed  with  the  fact 
that  as  revealed  by  the  script  and  episode 
synopses,  "  The  Hawk's  Trail  "  will  prove 
a  rattling  good  fiction  story  with  all  the 
qualities  of  a  "  best  seller."  In  his  charac- 
ter of  the  "Hawk"  King  Baggot  has  a 


most  sympathetic  role,  that  of  a  scientific 
criminologist,  who  in  his  efforts  to  restore 
the  fortune  of  two  sisters,  wrongly  with- 
held from  them  by  means  of  a  spurious 
will,  finds  occasion  to  adopt  many  dis- 
guises. Among  the  various  characteriza- 
tions seen  at  a  recent  preliminary  review 
of  some  of  the  earlier  episodes  are  those  of 
a  high-caste  Chinaman,  an  old-time  sailor, 
a  man  about  town,  a  waiter,  an  East  Indian 
Swami,  as  well  as  his  own  daring  person- 
ality of  the  fearless  man-hunter  of  the 
law. 

Grace  Darmond  and  Rhea  Mitchell  as 
the  two  sisters  have  much  to  do,  and  their 
beauty  adds  charm  to  the  thread  of  a  dou- 
ble love  story  that  intensifies  interest  in 
the  production. 

"  The  Hawk's  Trail  "  is  the  third  serial 
to  come  from  the  Burston  studios  within 
a  little  over  a  year.  Louis  Burston  who  has 
been  on  the  Coast  continuously  since  May 
was  working  on  "  The  Mystery  of  '  13  '  " 
with  Francis  Ford,  and  "  The  Hawk's 
Trail,"  with  King  Baggot,  at  the  same  time. 
He  is  reported  to  be  arranging  the  prelim- 
inaries of  another  Ford  serial,  a  long  cher- 
ished project,  the  scene  to  be  laid  in  the 
Orient,  and  the  plan  contemplating  the 
taking  of  a  complete  company  across  the 
Pacific  for  a  stay  of  not  less  than  six 
months. 


Goldwyn  Stock  Active  on  Curb 


Entry  of  Dupont  Interests  Followed 
by  Heavy  Trading ;  May  Soon 
Be  on  N.  Y.  Exchange 

COINCIDENT  with  the  entry  of  the 
Dupont  and  allied  powerful  financial 
interests  into  the  Goldwyn  Pictures  Cor- 
poration, the  stock  of  the  corporation, 
which  is  capitalized  at  $20,000,000,  was 
listed  on  the  curb.  Previous  to  this  the 
only  sales  of  the. stock  were  among  the 
unlisted  securities  and  were  few  and  far 
between.  On  the  Curb  it  was  firm  and 
active,  selling  around  30,  announcement 
having  been  made  that  with  the  entry  of 
the  new  interests  into  the  company  the 
available  stock  had  been  privately  over- 
subscribed some  four  times.  Over  11,000 
shares  were  traded  in  during  the  week  and 
at  Saturday's  close  the  stock  was  selling 
at  30. 

Due  to  the  nature  of  the  fresh  capital  in- 
vested in  the  company — which,  aside  from 
that  supplied  by  the  Duponts,  includes  the 
support  of  W.  W.  Laird,  of  Laird  &  Com- 
pany of  Wilmington;  R.  R.  M.  Carpenter, 
Vice-President  of  the  Dupont  Powder 
Company;  C.  C.  Kurtz,  Vice-President  of 
the  Wilmington  Trust  Company;  E.  V.  R. 
Thayer,  President  of  the  Chase  National 
Bank  of  New  York;  Duncan  A.  Holmes, 


Vice-President  of  the  Chase  Securities  Cor- 
poration ;  William  Topkis,  George  T.  Bis- 
sel,  G.  \V.  Davison,  Vice-President  of  the 
Central  Union  Trust  Company  of  New 
York ;  Macmillan  Hoopes  and  Abbot  M. 
Wittenberg,  a  member  of  H.  Conten  and 
Company — due  to  these  diverse  and  out- 
standing financial  powers  now  behind  the 
Goldwyn  Corporation,  there  is  a  general 
impression  that  the  listing  of  the  company's 
security  on  the  New  York  Stock  Exchange 
is  only  a  matter  of  time. 

The  announcement  of  the  entry  of  the 
new  interests  into  the  motion-picture  in- 
dustry was  followed  by  wide  public  and 
editorial  comment  to  the  effect  that  the 
results  must  be  gratifying  to  the  picture 
fans  and  also  to  motion-picture  critics. 
Summing  up  the  comments,  the  consensus 
of  opinion  seems  to  be  that  the  industry  is 
now  on  a  sound  basis  and  the  day  of  the 
speculator  in  the  business  is  over.  It  was 
said  that  the  last  vestiges  of  the  ancient 
notion  that  photoplays  are  an  ephemeral 
experiment  are  exploded  by  the  consoli- 
dation of  big,  solid  finance  with  the  in- 
dustry, as  typified  by  the  entrance  of  the 
Duponts  and  others  into  the  Goldwyn  Cor- 
poration. 


Emma  Dunn  Begins  Work 
on  "  Old  Lady  31  " 

Emma  Dunn  started  work  before  the 
camera  last  week  at  the  new  Metro  studios 
in  Hollywood  as  the  featured  player  in  the 
Screen  Classics,  Inc.,  production  of  "  Old 
Lady  31."  Although  Miss  Dunn  is  fea- 
tured, she  is  surrounded  by  an  all-star  cast. 


Pearl  White,  presented  by  William   Fox  i 
photoplays 

Shirley  Mason's  Fox  Debi 
in  a  Circus  Story 

"  The  Big  Top "  always  has  had  ai 
always  will  have  a  fascination  for  bo| 
young  and  old.  Numberless  stories  of  cii 
cus  life  have  been  written — but  none,  a 
cording  to  Fox's  claim,  has  been  so  tn| 
and  realistic  as  "  Her  Elephant  Man."  F(l 
this  achievement  the  author,  Pearl  Dol^' 
Bell,  was  complimented  by  Charles  Rinj 
ling.  There  is  no  more  competent  crit 
on  circus  life  than  Mr.  Ringling,  for  i 
has  spent  practically  all  his  life  und« 
"  The  Big  Top." 

This  most  successful  circus  story  wi 
"  Her  Elephant  Man,"  selected  by  Williai 
Fox  for  the  debut  of  Miss  Shirley  Masoi 
his  newest  star.  The  picture  now  is  in  th 
making  under  the  direction  of  Scott  Dur 
lap,  having  been  adapted  to  the  screen  b 
Isabelle  Johnson. 

Mrs.  Bell's  story  carries  a  strong  ap 
peal  for  both  young  and  old,  and  its  here 
ine  is  a  character  that  fits  perfectly  Shir 
ley  Mason. 

With  Miss  Mason  in  this  big  story  o 
the  canvas  are  Albert  Roscoe,  Henry  J 
Herbert  and  Ardito  Mellonino. 

"Her  Elephant  Man"  will  be  release( 
by  William  Fox  early  in  the  coming  yeai 


Warner  Plans  to  Lease 
Studios 

Upon  the  arrival  in  Los  Angeles  of  Sair 
Warner,  of  Warner  Brothers,  from  New 
York,  definite  action  will  be  taken  respect- 
ing the  leasing  of  a  studio,  which  will  be 
the  permanent  home  for  the  Al.  St.  John 
Paramount  Comedy  Company,  and  the 
Helen  Holmes  Serial  Company.  Several 
studios  are  being  fitted,  but  no  definite  ac- 
tion will  be  taken  until  the  arrival  of  Mr. 
Warner. 

Helen  Holmes,  who  has  completed  work 
in  her  first  serial  for  this  company,  which 
is  titled,  "  The  Fatal  Fortune,"  arrived 
from  Jacksonville,  Fla.,  during  the  past 
week,  and  everything  will  be  in  readiness 
for  the  filming  of  first  scenes  for  her  sec- 
ond serial,  under  the  direction  of  G.  T. 
Hamilton  within  the  next  few  days.  Di- 
rector Hamilton  has  been  in  the  East  for 
the  past  year,  where  he  was  engaged  by  the 
serial  company  to  guide  the  destinies  of 
Miss  Holmes  in  her  coming  production. 


December  20,  1919 


4509 


IIIIIUIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIII^ 

The  Fiction  Mart  I 


Southwest  of  the  Law 
By  Rex  Parsons  , 

Character  of  Story :  Adventure  and  love. 
Theme:  Brutahtv. 

Characters:   Hob   Phillips,   an   engineer;  Alfred 
Nctcomb,   rubber   magnate;    >laggins,  general 
manager   of   the    rubber    works ;    Dr.  Pinhon, 
plantation  surgeon;  Evelyn  Reade;  'Reade,  her 
father;  Portuguese,  Indians,  etc. 
The  Plot:  Hob  Phillips  is  offered  a  position  as 
assistant  manager  of  a   rubber   plantation  in 
Brazil  by  Alfred  Netcomb  whom  he  tutored  at 
college.    Phillips  has  always  longed  for  adven- 
ture and  welcomes  this  opportunity.     He  goes 
I        to  the   plantation    which    is    in    the    wilds  of 
1)1      Brazil  on  the  edge  of  a  jungle.    He  finds  the 
plantation  in  charge  of  Haggins,  a  slave  driver, 
vho  usurps  the  powers  of  the  law,  keeps  a 
priTate  jail  on  the  grounds  for  the  men  who 
do  not  work  hard  enough  to  suit  him,  main- 
tains a  private  police   force   for   clubbing  the 
rebellious  workers  into  subjection  and  general- 
ly strikes  hrst  and  inquires  afterward  in  case 
ot  trouble.    As  the  place  is  miles  from  civiliza- 
tion and  the  only  boat  belongs  to  the  company, 
the  men  who  work  on  the  plantation  have  the 
dioice  of  putting  up  with  such  justice  as  is 
meted  out   or   walking  several   hundred  miles 
through  the  jungle,  in  danger  of  their  lives  from 
wild  beasts  and  natives.     Haggins  is  a  hard, 
strong  master  who  rules  through  fear.  Phillips 
cannot   bring  himsc!f   to   feel   that   this   is  the 
proper  method  of  running  things.     A  strange 
power  boat  arrives  with  Evelyn  Reade  and  her 
father — the  latter  desperately  ill  with  a  fever. 
Haggins  is  called  away  to  another  plantation 
and  Phillips  is  left  in  charge.    He  tries  gentler 
methods  with  the  men  and  finds  that  they  take 
advantage  of  him.  An  insurrection  is  attempted 
but  finally  put  down  after  Phillips  is  compelled 
to  use  his  automatic  and  kill  several  men.  He 
is  regarded  as  weak  by  the  girl,  by  Dr.  Pin- 
hon,   a    mixture    of    Indian    and  Portuguese. 
After    the    rebellion    Phillips    installs    a  new 
method,  whereby  those  who  do  not  work  are 
put  in  jail  without  being  beaten  and  those  who 
work   are   advanced   to   better   pay   and  food. 
Pinhon  falls  in  love  with  Evelyn  and  to  gain 
control  of  the  situation  poisons  the  workers  at 
the  table  ot  the  promoted  and  casts  suspicion 
upon  Phillips.    Phillips  is  attacked  by  his  own 
police  and  barely  escapes  with  his  life.  Pin- 
hon  takes    charge,    overcomes    Evelyn,  makes 
her  a  prisoner  and  tells  her  that  he  will  let 
her  father  die  of  thirst  if  she  does  not  consent 
to  become  his  wife  by  a  simple  ceremony  of 
mutual  consent.     Phillips  finds  his  way  back 
just  as  Haggins  arrives  on  the  scene  and  begins 
to  take  summary  vengeance  against  the  natives 
who  have  again  revolted.  Haggins  kills  Pinhon, 
being  himself  in   love   with   Evelyn.  Phillips 
protests  against  Haggins'  methods  of  punish- 
ing the  natives  and  the  two  men  fight.  The 
natives  come  to  Phillips'  aid  and  declare  him 
the    master   of   the    plantation.     Evelyn  finds 
that  she  prefers  Phillips  with  his  gentleness  to 
Haggins  and  his  cruelty.    The  Government  in- 
vestigates   and    commends     Phillips    for  his 
methods  of  management. 
Locale:  Jungle  country,  Brazil. 
Picture  High  Lights:  Many  dramatic  situations; 
much  action. 


Husbands  and  Wives 
By  Neil  Moran 

Character  of  Story:  Comedy. 
Theme:  Jealousy. 

Characters:  Billy  Wallace;  Helen  Wallace,  his 
wife;  Roland  Steegan ;  Ruth  Steegan,  his  wife; 
Mrs.  Catty,  a  neighbor  of  the  Steegans;  Mrs. 
Lane,  Mrs.  Catty's  grandmother-in-law  ;  Jacques, 
headwaiter  at  Bellamy's  Restaurant. 

The  Plot :  Roland  Steegan  and  his  wife  had  been 
quarrelling  about  his  relatives  as  they  drove  up 
Fifth  Avenue  in  their  automobile  on  the  way 
home.  Mrs.  Steegan  angrily  declared  that  she 
would  get  out  and  go  home  by  some  other 
conveyance  but  owing  to  the  fact  that  there 
was  a  car  strike,  she  changed  her  mind  about 
this.  Here  the  action  begms.  As  the  car  is 
halted  in  the  traffic  a  man  is  endeavoring  to 
board  a  Fifth  Avenue  bus  next  to  the  car  but 
IS  refused  admittance.  The  conductor  will  not 
let  him  on  and  advises  him  to  get  a  taxi,  "rhe 
man  says  that  he  has  tried  but  cannot  find  one. 
Roland  invites  the  stranger  to  get  into  his  car 
and  ride.    As  the  drive  is  on  the  left  side  of 


Lois  Weber,  producer  of  Lois  Weber  specials 
for  Paramount-Artcraft 

the  car  the  man  is  compelled  to  get  into  the 
tonneau  which  he  does.  Mrs.  Steegan  in  her 
angry  impatience  is  stamping  her  foot  and  steps 
on  the  stranger's  toe.  She  then  apologizes 
and  thus  opens  conversation  with  him.  Roland 
is  immediately  jealous  but  she  pretends  that 
Roland  is  the  chaufifeur  and  continues  to  con- 
verse in  low  tones  with  the  stranger  until  they 
drop  him  near  his  home  uptown.  The  stranger. 
Billy  Wallace,  has  a  wife  as  jealous  as  Roland 
Steegan.  She  happens  to  be  on  a  bus  and  sees 
him  in  the  car.  Another  friend  who  saw  him 
in  the  car — at  a  moment  when  the  swaying  of 
the  vehicle  caused  Mrs.  Steegan's  to  lean  upon 
him  and  appear  to  be  practically  in  his  arms, 
reports  that  Roland  is  going  about  with  a 
woman  who  is  supposed  to  be  a  chorus  girl. 
Mrs.  Steegan  picks  up  Billy's  card  case  in  the 
car  and  telephones  him  to  come  for  it.  She 
gets  his  wife  on  the  telephone  on  her  first  at- 
tempt to  reach  him  and  rouses  her  jealousy  by 
refusing  to  give  her  name.  Steegan  is  out  of 
town  but  Mrs.  Catty  sees  Wallace  leave  the 
Steegan  apartment  about  nine  o'clock  in  the 
evening  and  treasures  up  the  information  for 
Steegan's  return.  Helen  accuses  Wallace  of 
running  around  with  a  chorus  girl  and  threatens 
to  get  a  divorce.  Steegan  returns  and  finds 
Wallace's  card  case  which  he  forgot  to  take 
after  going  after  it.  Both  families  seem  on  the 
verge  of  a  split-up.  Mrs.  Lane,  grandmother 
of  Mrs.  Catty's  husband,  learns  of  the  situation 
and  offers  her  services  to  Mrs.  Steegan  and 
Billy  Wallace  to  straighten  matters  out.  She 
sends  an  anonymous  message  to  Helen  and 
Roland  to  come  to  Bellamy's  restaurant  to  pro- 
cure damaging  evidence,  the  one  against  her 
husband,  the  other  against  his  wife.  They  come. 
Billy  and  Ruth  are  with  Mrs.  Lane.  Roland  and 
Helen  meet  one  another  and  recognize  each 
other  as  old  friends.  They  decide  to  dine  to- 
gether in  a  private  room  where  they  tell  one 
another  their  troubles.  The  head  waiter  learns 
of  this  and  he  tells  the  pair  downstairs,  so  that 
those  who  came  to  accuse  are  found  together 
and  general  explanations  are  made  with  the  as- 
sistance of  Mrs.  Lane. 
Locale:  New  York. 

Picture  High  Lights:  This  is  light  comedy  on 
the  order  of  those  produced  by  the  Christy 
Film  Company. 


Rim  O'  the  World 
By  B.  M.  Boner 

Character  of  Story:  Western  romance. 
Theme:  Love  and  Adventure. 

Characters:  Mary  Hope,  school-teacher;  Tom 
Lorrigan,  ranchman;  Belle,  his  wife;  Al  Lorri- 
gan,  their  son ;  Marmaduke  Lorrigan,  another 
son;  Lancelot  Lorrigan,  their  youngest  son; 
Alexander  Douglas,  Harry  Hope's  father;  Mrs. 
Alexander  Douglas,  Mary  Hope's  father;  Mrs. 
Douglas,  her  mother. 

The   Plot:    Tom   Lorrigan,   born   of   a  fighting 


stock,  not  over-particular  about  whose  cattle 
they  handled  or  sold,  married  Belle,  a  former 
■  showgirl  who  landed  in  Jumpoff,  the  nearest 
town,  looking  for  the  end  of  the  world.  Belle 
had  nowhere  to  go  and  she  looked  to  Tom  Lor- 
rigan more  like  an  angel  than  a  woman,  so  in- 
siile  of  twenty-four  hours  she  was  mistress  of  the 
Devil  Tooth  ranch.  Belle  never  made  many 
friends  among  the  women  but  the  men  came  to 
respect  lu  r  for  her  ability  to  shoot  and  her  gen- 
eral thoroughbred  qualities.  Their  sons  grew  up 
to  be  cowpunchers  of  ability,  but  one  of  them, 
Duke,  was  inclined  to  shift  the  weight  of  his 
responsibility  to  one  of  the  other  brothers  when 
something  went  wrong.  Alexander  Douglas, 
about  the  time  when  this  story  really  opens, 
missed  a  spotted  yearling  and  accuses  Lorri- 
gan of  stealing  it.  Lorrigan  resented  this  but 
could  not  shoot  Douglas  for  the  simple  reason 
that  the  old  Scotchman  never  carried  a  gun. 
Ihen  they  went  to  law  about  it  and  while  Lor- 
rigan was  exonerated  legally,  the  neighbors 
still  clung  to  the  idea  that  he  was  guilty.  Old 
Tom  swears  vengeance  on  every  one  connected 
with  the  aflfair.  Mary  Hope  Douglas  sets  up  a 
school  for  rancher's  children  in  a  little  hut 
near  the  Lorrigan  home.  Tom  Lorrigan  stum- 
bles on  the  school  and  breaks  it  up,  sending 
the  children  and  Mary  Hope  home.  Then  he, 
contrarily  enough,  builds  a  real  school  house  on 
his  own  property  and  fits  it  out  in  good  shape 
for  the  children,  even  furnishing  a  piano  for  it. 
At  first  Mary  Hope  says  that  she  will  not  use 
it,  but  Lorrigan  insists  that  if  she  does  not 
use  it  he  will  have  it  burned  to  the  ground,  so 
she  consents.  A  dance  is  given  for  the  opening 
of  the  school  and  outside  ot  some  shooting  goes 
oflf  well  enough.  Mary  Hope  is  humiliated  at 
the  idea  of  having  these  favors  from  th"e  Lorri- 
gans  and  determines  to  pay  for  the  piano  and 
the  school  house  so  she  gives  a  dance  for  that 
purpose  and  does  not  invite  the  Lorrigans.  Old 
man  Lorrigan  is  angry  at  this  and  rides  to  the 
school  house  with  his  band  during  the  dance 
and  takes  away  the  piano.  Lance  and  Mary 
Hope  have  meanwhile  fallen  in  love  with  one 
another.  Old  Douglas  is  taken  ill  and  dies. 
Mrs.  Douglas  is  ill  and  nursed  by  Belle — a 
stroke  of  paralysis.  Lance  discovers  that  a  de- 
tective is  trailing  his  father  and  brother  and 
rescues  the  detective  who  has  been  hurt.  The 
detective,  not  knowing  him,  gives  him  certain 
evidence  to  turn  over  to  the  authorities.  This 
evidence  proves  that  old  Lorrigan  and  his  other 
sons  have  been  stealing  cattle.  Lance  insists 
that  the  old  man  and  the  boys  leave  thfc  coun- 
try. They  do  so  and  Lance  is  married  to  Mary 
Hope. 
Locale:  Colorado. 

Picture     High    Lights:     Good    western  scenes 
throughout. 


The  Woman  Pays 
By  Frederic  P.  Ladd 

Character  of  story:  Society  drama. 
"Theme:  Triangle. 

Characters:  Henry  Arthur  Leslie,  a  society 
clergyman ;  Winthrop  Kent,  an  author  and 
editorial  writer;  Victoria  Kent,  his  wife; 
Elizabeth  Newell,  her  mother;  Elihu  Curtis,  a 
newspaperman;  Elinor  Curtis,  his  sister. 

The  Plot:  Henry  Arthur  Leslie  is  one  of  those 
popular  preachers  who  is  brilliant  but  shallow 
and  whose  sermons  are  sensational  without 
having  any  real  depth.  He  is  handsome,  win- 
ning and  magnetic  and  acquires  a  great  follow- 
ing, especially  among  the  women.  One  of  his 
greatest  admirers  is  Victoria  Kent.  She  has 
always  wanted  her  husband  to  seek  the  aid  o' 
personal  publicity  in  forwarding  his  career  buv 
he  has  refused  to  do  this.  She  encourage! 
Leslie  in  his  methods.  Leslie  forms  the  habit 
of  dropping  into  Kent's  for  a  chat  and  a  glasa 
of  wine  of  an  evening — usually  with  Mrs.  Kent 
for  Kent  is  working  on  a  play  and  finds  that 
he  works  better  at  the  office,  especially  when 
his  wife's  mother  is  about.  Mrs.  Newell  is  a 
bore.  Leslie  is  taken  ill  at  Kent's  apartment 
and  has  to  stay  there  for  two  or  three  days. 
He  is  now  more  intimate  than  ever  with  uie 
Kent  family.  Kent  comes  home  twice  and 
finds  the  minister  drinking  champagne  with  his 
wife.  He  also  finds  that  she  is  comparing  him 
unfavorably  with  the  handsome  young  clergy- 
man, so  he  tells  her  that  this  must  end  and 
Leslie  must  no  longer  come  to  the  hotiae. 
Leslie  has  asked  Kent  to  help  him  write  for  a 
magazine,  "The  Confessions  of  a  Clergyman" 
over  his  real  name.     Kent  regards  this  as  a 


4510  Motion  Picture  N  en, 

Good  Fiction  Suitable  For  Film  Productior 


cheap  bid  for  publicity.  Mrs.  Kent  is  highly 
indignant  at  her  husband's  refusal  and  since 
she  cannot  have  the  minister  at  her  house  to 
help  him  with  it,  she  goes  to  the  study  in  the 
parsonage  and  works  with  Leslie  there.  Kent 
finally  leaves  town  for  his  summer  vacation  in 
the  mountains  with  Elihu  Curtis  and  Elinor 
Curtis.  Victoria  stays  in  town  on  a  trumped 
up  excuse  and  says  she  will  arrive  later.  She 
then  makes  many  excuses,  saying  that  her 
mother  insists  upon  coming  along.  Mrs.  New- 
ell does  go,  but  Victoria  stays  in  the  city.  The 
Curtises  return  and  Curtis  calls  upon  the  Rev. 
Leslie  when  Mrs.  Kent  is  in  the  study.  Leslie 
shuts  her  in  a  wardrobe.  Curtis  sees  a  por- 
tion of  her  skirt  protruding  trom  the  door  and 
is  suspicious.  He  waits  outside  until  he  sees 
her  emerge.  Leslie  is  now  afraid  of  scandal 
and  tells  her  that  he  cannot  marry  her  even  if 
she  gets  a  divorce  from  her  husband,  which  she 
has  been  planning  to  do.  Victoria  stricken 
with  remorse,  flees  to  the  country  just  as  her 
husband  comes  to  town.  Then  she  writes  him, 
confessing  her  unfaithfulness.  She  tells  him  if 
he  can  forgive  her  to  seek  her  at  the  mountain 
lake  where  she  is.  He  goes  but  as  she  approaches 
the  shore  in  a^  boat  she  falls  in  the  lake  and 
is  drowned.  Kent  traps  Leslie  in  church  after 
service  and  denounces  him.  Leslie  collapses. 
Kent  forces  him  to  resign  from  the  ministry 
and  tells  him  that  if  he  hears  of  his  ever  preach- 
ing again  he  will  make  public  the  facts.  Kent 
turns  tor  consolation  to  his  good  friend,  Elinor 
Curtis,  who  has  grown  to  love  him. 

Lrocale:  New  York  and  neighboring  country. 

Picture  High  Lights:  Scene  where  Leslie  con- 
deals  Victoria;  Break  between  V'cto--':! 
and  Leslie;  scene  between  Kent  and  Leslie 
when  the  latter  is  trapped. 

The;Othe7Man's  Wife 
By  Frank  Richardson 

Character  of  story:   English  society  drama. 
Theme:  Ambition. 

Characters :  Richard  Mey  ville,  a  barrister ;  Gwen- 
dolen Ainslee,  a  society  woman;  Jake  Ainslee, 
her  husband;  Lady  Melville,  Richard's  mother; 
Montague  Cliftonville,  an  actor,  Richard's 
brother;  Mrs.  Paxton-Prvce,  Gwendolen's 
mother;  Ethel,  Richard's  sister;  Billy  Brin- 
stable,  barrister ;  John  Mosely,  a  law  clerk ; 
Lord  Lashbridge;  Justice  Tufnell. 

The  Plot:  Richard  Mey  ville  and  his  brother, 
Montague  Cliftonville,  have  both  inherited  a 
great  personal  vanity  and  love  of  success  from 
their  father  who  was  a  knight.  Richard,  how- 
ever, is  the  more  conservative  and  has  certain 
gentlemanly  instincts  which  seem  to  be  lacking 
in  the  latter.  Cliftonville  is  insincere,  selfish 
and  almost  crazed  on  the  subject  of  self-ad- 
vertisement. The  support  of  their  mother  and 
sister  tails  upon  Richard  until  the  sister  marries 
a  rather  vulgar  solicitor,  Billy  Brinstable, 
much  to  the  disgust  of  Richard.  Richard  has 
an  affair  with  Gwendolin  Ainslee  whose  hus- 
band is  rich  and  a  professional  invalid.  Ains- 
lee is  much  older  than  Gwendolin  and  takes 
little  interest  in  anything  beyond  his  svmptoms 
and  his  medicines.  Richard  and  Gwendolin  are 
deeply  in  love  with  one  another  and  she  exerts 
all  of  her  influence  to  get  Richard  on  in  his 
career,  introducing  him  to  people  whom  she 
thinks  likely  to  prove  useful  to  him.  Richard 
has  been  struggling  along  hardly  making  both 
ends  meet  when  a  law  clerk  of  his  acquaintance 
oders  to  back  him  on  his  savings,  the  clerk  to 
receive  double  wages  for  five  years  as  a  return 
for  his  investment  and  a  silent  partnership. 
Richard  agrees  to  this  and  moves  to  better 
chambers.  He  is  a  brilliant  barrister  and  soon 
makes  a  mark.  A  notorious  Yogi  and  his  wife 
are  freed  by  Richard  upon  a  point  of  law  after 
their  conviction  seems  a  foregone  conclusion. 
This  case  is  sent  to  Richard  bv  Gwendolin  in 
round  about  fashion  after  he  refuses  to  take  it 
up  directly.  Lord  Lashbridge  falls  in  love  with 
Gwendolin  and  knowing  that  he  stands  no 
chance  while  Richard  is  in  the  way  proceeds  to 
interfere  with  Richard's  career  with  the  idea 
of  forcing  Richard  to  give  up  the  woman.  The 
clerk  who  backs  Richard  also  uses  his  in- 
fluence to  get  Richard  to  break  off  the  aflfair. 
but  this  has  no  influence  upon  him.  It  is 
only  when  warned  by  Judge  Tufnell  that  he 
can  never  become  a  Oueen's  Counsel  unless  he 
gives  her  up  that  Richard  decides  to  do  so. 
Directly  and  rather  brutally  he  tells  her  that 
he  must  give  her  up  because  of  his  career, 
which  has  already  suffered  somewhat  because 
of  some  difficulties  into  which  his  brother-in- 
law  drifted  and  from  which  there  was  no  way 
out  but  suicide,  sugeested  by  Richard.  Gwen- 
dolin is  stunned.  She  goes  to  answer  a  call 
from  her  husband  who  is  ill  and  Richard  sees 
her  putting  down  a  bottle  on  the  table.  Ains- 
lee dies  and  Richard  suspects  that  Gwendolin 
has  killed  him.  He  stays  away.  She  is  taken 
ill  and  sends  for  him  many  times  but  he  does 
not  come  until  she  is  at  the  point  of  death 


Constance  Binney  who  is  star  in  the  Realart 
production  "  Erstwhile  Susan." 

when  he  suddenly  realizes  that  without  her  suc- 
cess means  nothing.     He  goes  to  her  just  in 
time  to  witness  her  last  moments. 
Locale:  London. 

Picture  High  Lights:  This  is  not  a  particularly 
agreeable  story  but  very  powerful  in  dramatic 
qualities,  some  of  which  cannot  be  shown  in  a 
short  synopsis. 

Ashes  to  Ashes 
By  Isabel  Ostrander 

Character  of  story:  Character  study. 
Theme:  Crime. 

Characters:  Norman  Storm,  trust  company  of- 
ficer; Leila,  his  wife;  Millard,  a  neighbor; 
George  Holworthy,  Norman's  best  friend  ;  Dick 
Brewster,  broker;  Julie  Brewster,  his  wife;  Dr. 
Carr;  Nicholas  Langhorne,  president  of  Storm's 
company;  Jack  Horton,  engineer;  detectives, 
reporters,  etc. 

The  Plot:  This  is  an  odd  sort  of  detective  story 
very  much  on  the  order  of  De  Maupassant. 
There  is  no  mystery  in  it.  The  action  is  clear 
from  the  start.  Norman  Storm  is  jealous  of  his 
wife.  An  innocent  deception  practiced  on  him 
by  way  of  a  birthday  surprise  in  connection 
with  her  efforts  to  shield  Julie  Brewster  from 
the  consequences  of  an  indiscreet  flirtation 
convince  Storm  that  she  has  been  unfaithful  to 
him.  He  finds  that  she  has  visited  Brewster's 
office  in  the  city — where  she  actually  went  to 
buy  some  property  for  his  birthday  gift.  He 
overhears  a  telephone  conversation  she  has  with 
Mrs.  Brewster  but  does  not  know  that  she  is 
talking  to  a  woman.  He  comes  home  unex- 
pectedly and  finds  Brewster  in  the  house,  hides 
until  he  has  gone  and  then  confronts  his  wife. 
Leila,  as  a  matter  of  fact,  has  just  persuaded 
Brewster  that  his  wife  has  only  been  indiscreet 
and  that  it  is  his  duty  to  help  her  out  of  her 
troubles.  Storm  is  sure  that  Brewster  is 
Leila's  lover  and  charges  her  with  it.  'Thev 
quarrel  and  in  a  fit  of  blind  rage  he  strike's 
her  over  the  head  with  a  golf  club,  killing  her. 
Then  he  carefully  cleans  the  club,  burns  his 
handkerchief  which  has  blood  upon  it.  arranges 
the  body  so  that  she  seems  to  have  fallen 
against  the  fender  and  goes  to  bed,  waiting 
for  the  servants  to  find  her  in  the  morning. 
He  leads  the  doctor  and  others  to  believe  that 
his  wife  fell  on  the  fender  in  a  fainting  fit. 
Suspician  is  lulled.  He  is  harassed  bv  his 
conscience,  especially  when  he  learns  that  his 
suspicions  were  unfounded.  He  desires  to  get 
together  enough  money  to  go  abroad  but  loses 
in  speculation.  He  now  has  an  apartment  in 
the  city.  He  meets  Jack  Horton,  an  old  college 
friend,  passing  through  the  city  with  a  large 
sum  of  money  in  gold  and  notes.  He  learns 
that  nobody  knows  where  Horton  is.  He  en- 
tices Hortnn  on  a  walk  on  a  lonely  part  of 
Riverside  Drive,  hits  him  over  the  head  with  a 
loaded  cane,  killing  him.  and  secretes  the  bag 
with  the  money  which  Horton  has  left  in  his 
apartment.  Storm  is  now  filled  with  the  idea 
that  he  can  commit  any  sort  of  crime  and 
escape  but  soon  realizes  that  little  by  little 
George  Holworthy  is  getting  into  his  hands 
threads  ot  evidence  which  will  convict  Storm. 
Norman  therefore  invites  Holworthy  to  go  on 
a  fi-shing  trip  and  takes  him  first  to  stay  the 
night  at  the  suburban  cottage  where  he  com- 
mitted his  first  murder.  Some  old  newspapers 
packed  in  a  trunk — of  the  same  dates  as  those 


found  in  the  murdered  man's  bag  which  Ston 
left  checked  at  Grand  Central  after  removin 
the  money — and  other  evidence  discovered  o 
the  spot  prove  to  Holworthy  that  Storm  i 
guilty  and  he  is  apprehended  at  the  last  mc 
ment. 

Locale:  New  York  and  suburbs. 

Picture  High  Lights:  The  development  of  th 
criminal  instinct  in  Storm  is  worked  out  ver 
well  and  the  story  has  many  strong  dramati 
points  but  is  hardly  the  sort  of  thing  tha 
would  please  the  average  audience. 

They  Never  Come  Back 
By  Edgar  Franklin 

Character   of  story:  Comedy. 
"Theme:  Blood  transfusion. 

Characters:  Henry  Parven,  aristocrat;  Bill  Train- 
or,  Henry's  friend;  Mrs.  Parven,  Bill's  mother; 
Dr.  George  Bull;  Miss  Moon,  trained  nurse; 
Dr.  Haskins;  Dr.  Dowling;  Aunt  Maude; 
Uncle  Horace;  Molton,  Henry's  partner; 
Brown,  the  unknown;  Miss  "  jBuster  "  Bevan; 
and  others. 

The  Plot:  Henry  Parven,  once  a  husky  yoimg 
man,  has  been  suffering  for  two  years  from 
anemia  and  feels  that  he  is  dying  by  inches  in 
spite  of  the  quantities  of  medicine  which  have 
been  poured  into  hira  by  Dr.  Dowling,  the 
family  physician.  He  is  left  alone  for  the 
evening  and  receives  as  a  visitor  his  old  col- 
lege chum.  Bill  Trainor,  a  hearty,  rather  noisy 
young  man  who  jars  on  the  sensibilities  of  the 
rest  of  Henry's  family.  Bill  tells  Henry  that 
he  has  made  up  his  mind  to  cure  him  by  tak- 
ing him  to  Dr.  George  Bull,  who  is  a  real 
sure-enough  doctor,  and  who  does  things  that 
Dr.  Dowling  never  dreamed  of.  Henry  is 
skeptical,  but  willing  to  be  shown.  Dr.  Bull 
makes  an  examination  and  tells  Henry  that  a 
transfusion  of  blood  will  be  necessary.  An 
appointment  is  made.  Henry  begins  to  feel 
somewhat  doubtful,  but  by  the  next  morning 
teels  so  mean  that  he  is  willing  to  take  a 
chance  on  anything.  He  arrives  at  the  private 
hospital  and  is  introduced  to  a  mountainous 
young  man  who  is  to  furnish  $1,000  worth  of 
blood  for  him.  Henry  recovering  from  the  op- 
eration finds  himself  possessed  of  an  immense 
vitality  and  a  curious  desire  to  tear  things  wide 
open.  He  nearly  knocks  out  a  window  cleaner 
who  wants  to  air  his  room,  makes  love  to  the 
trained  nurse  and  lands  on  the  solar  plexus  of 
her  fiance.  Dr.  Haskins,  when  the  latter  ob- 
jects. Bill  and  Henry  go  out  to  make  a  day 
of  it.  Henry  shocks  his  family  by  breaking 
the  piano  to  prove  that  he  can  lift  it  and 
upsets  his  partner  by  insisting  upon  the  firm 
procuring  war  contracts  before  night.  He  then 
buys  a  $4,000  automobile  and  he  and  Bill  take 
a  joy  ride,  winding  up  at  a  restaurant  where 
they  meet  "Buster"  Bevan,  Bill's  fiance,  a 
beautiful  young  woman  of  Junoesque  propor- 
tions and  a  twanging  voice.  Henry  feels 
strangely  attracted  toward  her  and  she  toward 
him.  After  the  show  they  drop  sleepy  Bill  at 
home  and  take  another  ride  and  supper  to- 
gether. Arriving  at  home  Henry  is  tricked  into 
a  drinking  contest  with  the  lamily  doctor  (hav- 
ing beaten  up  three  garage  men  on  the  way 
home)  and  is  doped.  He  awakens  early  in  the 
morning  and  escapes  after  ascertaining  that  the 
family  think  him  crazy.  He  takes  Buster  for 
another  ride,  is  held  up  and  knocks  five  high- 
waymen cold.  This  wins  Buster's  heart.  He 
introduces  her  to  his  family  but  it  is  a  frost 
and  almost  breaks  up  the  engagement.  Bill 
hears  of  it  and  behaves  handsomely,  congratu- 
lating them,  but,  at  the  same  time,  entices 
Henry  to  a  place  where  a  man  in  a  mask  is 
challenging  all  comers.  He  expects  Henry  to 
be  knocked  out  but  Henry  knocks  out  the 
giant  in  the  mask  and  discovers  it  is  the  man 
whose  blood  he  had.  He  arranges  for  a  second 
transfusion  and  awakes  feeling  as  he  did  before 
he  was  sick — but  lacking  the  caveman  urge 
which  he  had  after  the  first  transfusion.  He 
is  really  relieved  to  learn  that  -while  he 
has  been  unconscious  Bill  and  Buster  have 
been  married.  Brown,  the  fighter,  explains 
that  the  first  transfusion  took  away  his  pep 
and  the  second  evidently  restores  Henry  to 
normal. 

Locale :  New  York. 

Picture  High  Lights:  Splendid  action  and  comedy. 


Lots  of  Speed ! 

Action  is  said  to  speed  up  beyond  the 
safety  limit  as  Pearl  White  and  Walter 
McGrail  plunge  more  deeply  into  the  web 
of  mystery  out  of  which  is  woven  the  new 
Pathe  serial,  "The  Black  Secret,"  in  epi- 
sode No.  7,  entitled  "  The  Betrayal." 


Oecember  20,  1919 


4511 


f 


iiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^ 


In  and  Out  West  Coast  Studios 


I. 


Goldwyn  Studio  Notes 


UPON    instructions    from    New  York, 
necessary  plans  were  made  this  week 
!  for  sending  one  unit  east  to  make  the  next 
' .  subject  in  which  Mabel  Normand  will  be 
:  starred.  Victor  Schertzinger,  who  has  just 
i  made  the  final  scenes  for  the  Madge  Ken- 
nedy subject,  "The  Blooming  Angel,"  from 
the  book  by  Will  Irwin,  will  go  east,  and 
will  be  accompanied  by  his  assistant.  Will 
Brewster,  and  Cameraman,  George  Web- 
ber. Walter  Hiers  and  Cullen  Landis,  who 
arc  working  in  other  photoplays  now  being 
produced  at  the  Goldwyn  plant,  will  leave 
-  within  a  day  or  two  for  the  east  following 
Victor  Schertzinger,  to  play  the  important 
parts  in  the  Normand  picture.    The  story 
selected   for   Miss   Normand   is  entitled 
"Maggie."    It  is  expected  five  weeks  will 
be  required  for  the  filming  of  the  Nor- 
mand picture. 

Wyndham  Standing  has  been  engaged  by 
Coldwyn  Company  in  New  York,  and  will 
arrive  in  Los  Angeles  within  a  few  days 
to  play  the  leading  role  in  the  film  version 
of  the  Basil  King  story,  "  Earth  Bound." 
Continuity  and  settings  for  this  have  been 
ready  for  several  days,  and  filming  will 
be  started  under  the  direction  of  T.  Hayes 
Hunter,  upon  the  arrival  of  Mr.  Standing. 

Director  Harry  Beaumont,  who  is  now 
making  the  final  scenes  for  "  Going  Some," 
a  Rex  Beach  story,  will  be  the  next  director 
for  Madge  Kennedy.  Three  stories  suit- 
able for  Miss  Kennedy  are  on  file  in  the 
scenario  department,  but  no  selection  has 
been  made. 

Bertram  Grassby  has  been  engaged  by 
Goldwyn  to  play  the  role  of  Rodney  Page 
in  "  Dangerous  Days,"  adapted  from  the 
Mary  Roberts  Rinehart  story,  which  is  be- 
ing produced  by  Director  Reginald  Barker. 


Thomas  H.  Ince  Newsettes 


AFTER  a  vacation  of  several  weeks, 
Enid  Bennett  returned  to  the  Ince 
Studio  this  week  to  resume  work.  Her 
vehicle  will  be  an  original  story  by  C. 
Gardner  Sullivan,  who  is  also  the  author 
of  the  continuity.  Fred  Niblo,  who  has 
directed  all  of  the  Bennett  pictures  in  the 
past  year,  is  to  be  in  charge  of  this  pro- 
■duction.  The  picture  is  now  being  cast  and 
it  is  expected  production  work  will  be 
started  this  week. 

Director  Irvin  Willat  and  the  Hobart 
Bosworth  troupe  of  Ince  Players  have  been 
at  Catalina  Islands  all  this  week,  making 
under  wat^  scenes  for  "  Below  the  Sur- 
face." The  Ince  Studio  chartered  a  ninety 
foot  boat,  which  will  be  used  for  exteriors 
in  and  about  the  Catalina  Islands  and  will 
Jilso  serve  as  the  home  of  the  players  dur- 


Forrest  Stanley  who  plays  one  of  the  principal 
roles  in  "  The  Triflers,"  a  Universal  production 

ing  their  stay  at  the  island.  For  the 
making  of  the  under  sea  pictures, 
a  specially  built  diving  bell  has  been  made 
and  it  is  now  being  used  very  successfully. 
The  films  received  from  Director  Willat 
are  all  that  were  expected  and  in  some  cases 
he  has  secured  some  very  remarkable  ef- 
fects. These  pictures  show  some  thrilling 
scenes,  in  which  Mr.  Bosworth  and  Floyd 
Hughes  take  the  strenuous  parts. 

Charles  Ray  is  at  work  in  "  Homer  from 
Home,"  which  is  an  adaptation  by  Agnes 
Christine  Johnston,  from  an  original  story 
by  Alexander  Hull.  This  will,  in  all  prob- 
ability, be  the  last  Ray  picture  made  by  Mr. 
Ince,  inasmuch  as  the  star's  contract  ex- 
pires early  in  January.  The  supporting 
cast  for  Mr.  Ray  includes  Arthur  White, 
Walter  Higbie,  Priscilla  Bonner,  Otto  Hoff- 
man, Alollie  McConnell,  Tom  Guise  and  a 
number  of  others. 


Universal  Activities 


U.VIVERSAL  CITY  has  taken  on  new 
life  because  this  week  marks  the  be- 
ginning of  a  number  of  new  features.  Be- 
sides the  twelve  feature  directors,  there  are 
four  serial  companies  at  work,  and  two 
two-reel  companies. 

Because  it  was  impossible  to  secure  cer- 
tain players  at  the  present  time,  the  man- 
agement at  Universal  has  decided  to  post- 
pone the  filming  of  "  The  Yellow  Orchid," 
starring  Tsuru  Aoki,  and  instead  the  Jap- 
anese star  will  work  in  a  film  entitled 
"  Blossom."  Director  William  C.  Dowlan 
has  been  selected  to  make  this  subject  and 
the  principal  players,  who  have  been 
selected  are  Stanhope  Wheatcroft  and 
Magda  Lane.  Miss  Lane  has  appeared  in 
a  number  of  Universal  subjects  and  for  the 
past  several  months  has  been  featured  in 
two-reel  Western  pictures. 

Douglas  Gerrard  is  to  direct  the  next 


illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll 


film  starring  Mary  MacLaren,  which  is 
from  the  story  by  J.  G.  Hawks.  The  film 
has  been  titled  "  The  Forged  Bride,"  and 
a  cast  including  such  well  known  players 
as  Barney  Sherry,  Thomas  Jefferson  and 
Dagmar  Godowsky,  with  Harold  Miller 
and  Frances  Raymond  have  been  selected 
to  support  Miss  MacLaren. 

The  next  starring  vehicle  for  James  J. 
Corbett,  who  has  just  completed  work  in 
the  feature  "  The  Gentleman  of  Avenue 
A,"  has  been  selected  and  is  "  The  Daz- 
zling Rogue,"  which  is  an  original  story  by 
John  B.  Clymer.  The  continuity  for  this 
is  ready  and  by  the  time  Director  Jack 
Ford  returns  from  his  New  York  vacation, 
all  settings  and  properties  will  be  in  readi- 
ness for  filming. 


Doings  at  Vitagraph  Plant 


WILLIAM  DUNCAN  is  to  continue 
as  a  director  and  star  for  the  Vita- 
graph  Company,  as  President  Albert  E. 
Smith,  who  has  been  at  the  Coast  for  the 
past  several  weeks,  has  made  a  new  con- 
tract with  Mr.  Duncan,  which  will  be 
effective  for  the  next  year  or  more.  No 
details  concerning  the  new  contract  have 
been  made  public  by  Mr.  Duncan  or  Mr. 
Smith,  but  it  is  understood  that  by  the 
terms  of  this,  Duncan  will  produce  both 
serials  and  feature  subjects.  It  is  also 
hinted  that  the  contract  places  Duncan  in 
the  position  of  the  highest  salaried  serial 
producer  of  today. 

For  the  past  four  weeks  it  has  been 
expected  that  Mr.  Duncan  would  work  in 
a  five  or  six  reel  dramatic  subject,  but  now 
plans  made  known  reveal  the  fact  that  he 
is  to  continue  for  the  present  in  the  making 
of  a  serial.  The  new  subject  will  be  more 
of  a  dramatic  one,  even  though  an  epi- 
sodical release. 

Miss  Edith  Johnson,  who  has  been  the 
leading  woman  in  the  past  two  Duncan 
serials,  is  to  continue  in  that  capacity,  and 
it  is  the  intention  of  President  Smith  to 
surround  Mr.  Duncan  and  Miss  Johnson 
with  the  best  possible  talent  obtainable. 
While  the  new  serial  is  to  be  more  of  a 
dramatic  subject,  it  is  also  made  known 
that  a  great  deal  of  the  interest  will  be 
maintained  by  a  new  series  of  thrillers  to 
be  created  by  Duncan. 

The  title  selected  for  the  first  vehicle  is 
"  Love  and  Honor "  and  the  story  and 
scenario  is  the  joint  work  of  President 
Albert  E.  Smith  and  Cyrus  Townsend 
Brady. 

While  preparations  are  being  made  for 
the  filming  of  a  serial  which  will  feature 
Joe  Ryan,  who  has  been  with  the  Duncan 
Company  for  the  past  two  years,  it  was 
decided  the  Ryan  Company  should  make  a 
two-reel  O.  Henry  story  and  they  now  are 
at  work  on  this. 


4512 


Motion  Picture  New 


given  out  any  of  the  cast  for  this  episode 
subject. 

"  The  Ransom  of  Mack  "  is  the  title  of 
an  O.  Henry  story  now  being  made  by 
Director  David  Smith  at  the  Vitagraph 
Studio.  This  short  subject  has  a  very 
notable  cast,  including  Frank  Hayes,  Robert 
McKenzie,  W.  J.  Home,  Charles  Spere  and 
Beulah  Booker. 

The  Big  Chinese  Temple  Set,  especially 
built  for  the  Invisible  Hand  Serial,  starring 
Antonio  Moreno,  was  destroyed  this  week. 
Inasmuch  as  all  of  the  scenes  on  this  set- 
ting have  been  completed  and  O.  K.'d. 
Director  W.  J.  Bauman  and  the  Moreno 
Company  are  now  working  on  the  ninth 
and  tenth  episode  in  which  there  are  a  great 
many  railroad  scenes.  For  the  making  of 
these  two  trains  have  been  leased  from  the 
Salt  Lake  Railroad  and  a  number  of  special 
properties  have  been  created  to  make  this 
feature  of  the  serial  a  very  emphatic  one. 


What  Metro  Is  Doing 


DERT  LYTELL  and  company,  under  the 
D  direction  of  Jack  Dillon,  are  at 
Monterey,  Cal.,  making  the  last  of  the 
scenes  for  "The  Right-of-Way,"  the  Sir 
Gilbert  Parker  story  of  the  Canadian 
Northwest.  The  company  will  be  home  by 
the  end  of  the  week,  and  their  arrival  will 
mark  the  completion  of  this  film. 

The  first  Drury  Lane  melodrama,  "  The 
Best  of  Luck,"  was  shipped  to  the  New 
York  office  of  the  Metro  this  week,  after  a 


review  by  the  heads  of  departments  at 
the  Metro  studios.  This  film,  which  was 
made  under  the  direction  of  Ray  Small- 
wood  with  a  cast  headed  by  Jack  Holt  and 
Kathryn  Adams,  received  the  unstinted 
praise  of  the  powers  that  be  at  this  studio. 

"  Should  a  Woman  Tell,"  featuring  Alice 
Lake,  is  in  the  cutting  rooms,  as  is  also 
Viola  Dana's  "  The  Willow  Tree,"  made  by 
Director  Henry  Otto. 

The  casting  department  is  now  making 
arrangements  for  the  filming  of  "  The 
Hope,"  which  will  be  directed  by  Herbert 
Blache. 

The  only  two  companies  at  work  at  the 
Metro  studios  are  those  of  the  Nazimova 
unit  making  "The  Heart  of  a  Child,"  and 
that  under  the  direction  of  John  Ince,  which 
is  filming  "Old  Lady  Thirty-One."  This 
latter  has  Emma  Dunn  as  the  featured 
player,  and  during  the  week  most  of  the 
time  of  the  company  has  been  spent  at  the 
Los  Angeles  County  Farm  where  many  of 
the  inmates  worked  in  pictures,  and  thus 
earned  their  first  money  in  months. 


Famous  Players-Lasky 


ANNOUNCEMENT  concerning  future 
activities  at  the  Famous  Players-Lasky 
Hollywood  studio  made  known  this  week 
by  Jesse  L.  Lasky,  who  made  important  an- 
nouncement respecting  future  special  Art- 
craft  production  and  the  engagement  of 
important  people,  as  well  as  statements 
respecting  other  productions  to  be  filmed. 


The  work  of  arranging  for  a  specii 
Artcraft  production,  adapted  from  th 
William  Gillette  play,  "Held  by  th 
Enemy,"  are  now  under  way.  This  filn 
will  have  an  exceptionally  strong  all-sta 
cast  and  will  be  made  under  the  directioi 
of  Donald  Crisp. 

Thomas  N.  Heffron,  who  former!} 
directed  Marguerite  Clark  and  has  sinct 
been  on  the  coast,  where  he  has  made  i 
number  of  pictures,  has  been  engaged  tc 
direct  Robert  Warwick  and  an  all  star  cast 
in  "  Thou  art  the  Man,"  which  is  an  adapta- 
tion from  the  Miles  Calthorpe  novel.  The 
supporting  cast  for  this  subject  has  not 
been  made  known. 

Arrangements  are  now  under  way  for 
the  filming  of  the  Robert  Chambers'  novel 
"  The  Fighting  Chance,"  which  will  be 
directed  by  Charles  Maigne,  who  is  ex- 
pected to  arrive  from  the  east  early  this 
month.  Conrad  Nagel,  who  has  been  lead- 
ing man  in  the  Broadway  production,  op- 
posite Alice  Brady,  has  been  engaged  to 
play  the  lead  in  this  film  and  Anna  Q. 
Nilsson  will  play  the  opposite  lead. 

Upon  the  completion  of  his  present  sub- 
ject "  The  Bear  Trap,"  Wallace  Reid  will 
work  in  an  adaptation  from  the  Saturday 
Evening  Post  story,  "  The  Dancing  Fool," 
which  will  be  made  under  the  direction  of 
Sam  Wood.  Inasmuch  as  Mr.  Reid  is 
winner  of  almost  fifty  trophies  at  various 
dancing  contests,  it  is  reasonable  to  expect 
that  he  will  give  a  very  artistic  exhibition 
of  the  terpsichorean  art  in  this  film. 

Director  William  D.  Taylor  has  com- 
pleted the  editing  of  "Huckleberry  Finn," 
which  was  photographed  about  six  months 
ago,  and  after  this  was  viewed  in  the  pro- 
jection room  at  the  Lasky  Studio,  it  was 
decided  that  it  should  be  released  as  a 
Paramount-Artcraft  Special.  The  date  for 
the  release  of  this  film  is  yet  to  be  set. 

The  second  Houdini  special,  "  Terror 
Island,"  has  been  completed  under  the  direc- 
tion of  James  Cruze,  and  Director  Cruze 
will  now  take  up  the  filming  of  the  Bryant 
Washburn  subject,  "Where  Julia  Rules." 

Director  Walter  Edwards  is  continuing 
on  the  Ethel  Clayton  subject  "The  Young 
Mrs.  Winthrop  "  and  within  the  next-  few 
days  Director  George  Melford  will  com- 
plete the  revised  version  of  the  "  Sea 
Wolf." 


Here  and  There 


THE  Hank  Mann  Comedy  Company  is 
now  located  in  their  new  quarters  at 
the  Francis  Ford  studio,  and  this  week  began 
the  making  of  a  new  series  of  twent\--six 
two-reel  subjects,  the  first  of  which  has 
been  titled  "  Broken  Bubbles."  According 
to  a  statement  issued  by  Morris  R.  Schlank, 
producer  of  these  comedies,  the  subjects 
will  be  handled  through  the  Arrow  Film 
Corporation. 

It  is  the  intention  to  retain  two  directors 
continuously,  and  with  this  plan  to  be  car- 
ried out,  Herman  Raymaker  and  Fred.  C. 
Windemier  have  been  engaged.  One  direc- 
tor will  be  filming  a  comedy,  while  the 
other  supervises  the  editing  and  assembling 
of  a  subject,  and  prepares  the  story  for  the 
next  production.  This  plan,  Producer 
Schlank  finds,  affords  competent  direction 
and  sufficient  time  for  preparation  of  story. 


DECEMBER  6,  1919 


NEWS 


MORE  NEWS 


NIPPY  EVENINGS. 

Walter  Greene's  gone  east. 

S.  S.  Hutchinson's  out  west. 

Matt  Moore's  in  our  village. 

Victor  Schertzinger's  going  east. 

David  Butler  is  trying  out 
make-up  to  be  a  hobo. 

George  Beban  is  making  his 
thirteenth  silent  drama. 

A  "  Sea  Wolf  "  scene  dummy 
has  been  named  after  Eddie  Suth- 
erland. 

Helene  Chadwick  had  her  hair 
cut  in  New  York.  All  bobbed 
pretty. 

Somebody  stole  Frank  Mayo's 
grip,  and  so  production  -was  tied 
up  for  several  days. 

Art  Acord  was  so  long-legged 
when  a  boy,  they  couldn't  find 
pants  big  enough  for  him. 

Harry  Schwabe,  J.  D.  Wil- 
liams, Bruce  Johnston  and  Dave 
Howells  have  been  basking  in  our 
sunshine. 

Hank  Mann  of  the  bashful 
eyes,  cannot  find  a  pair  of  shoes 
big  enough  since  the  h.  c.  of  1. 
became  so  efifective. 

Dick  Robertson  is'  the  name 
that  comes  to  us  on  a  page  of 
:opy  from  the  Capital  studios. 
Welcome  to  Publicityville,  Dick. 

Mack  Sennett  has  a  wire  say- 
ing his  name's  in  electric  lights 
jlongside  of  "  Salome  vs.  Shanan- 
doah,"  in  thirty  Lowe  theatres. 

"  Dangerous  "  is  getting  to  be 
a  great  word  for  titles.  "Danger- 
ous Days,"  "Dangerous  Hours," 
and  now  "  Those  Dangerous 
Eyes." 

Douglas  MacLean  and  Doris 
May  quarrel  so  attractively  (for 
the  camera),  that  an  eastern  vis- 
itor thought  they  surely  were 
married. 

Edgar  Lewis  is  authority  for 
the  statement  that  western  actors 


want  more  money  than  eastern 
actors.  Page  the  man  who  said, 
"Go  West,  my  boy!" 

Clyde  Fillmore  is  our  idea  of  a 
busy  fellow-breaking  the  foot- 
lights at  the  Morosco  Theatre  in 
the  evening,  and  basking  in  the 
Winfield-Kerner's  at  U  City  all 
day. 

They  do  say  as  how  that  a  cer- 
tain party  has  acquired  a  great 
big  chunk  of  First  National  stock. 
The  estimates  extend  all  the  way 
from  twenty-four  to  forty-nine 
percent. 

Big  Bill  Russell,  being  back  on 
the  coast,  and  making  his  home 
in  Los  instead  of  Santa  Barbara, 
cheats  HOKUM  out  of  a  lot  of 
news  by  not  making  weekly  trips 
down  to  our  village. 

The  scientific  name  for  motion 
pictures  is  "  Chronos,"  and  so 
HOKUM  suggests  that  all  the 
high-brows  who  dislike  the  word 
'  movies,'  might  do  well  to  adopt 
this  handle  for  the  films. 

Al  St.  John  has  just  learned 
that  a  shad  will  lay  one  thousand 
eggs  a  season,  so  he's  trying  to 
find  a  shad  that  will  lay  eggs  like 
a  hen  in  an  effort  to  solve  the 
h.  c.  of  1.  problem. 

Reports  from  Folsom  are  to  the 
effect  that  the  inmates  of  the 
prison  there  were  exceptionally 
fond  of  the  fight  scenes  in  the 
Thomas  Ince  special  "  Behind  the 
Door,"  shown  there  Thanksgiv- 
ing Day. 

.Scott  Dunlap  is  getting  to  be  a 
regular  director  now,  inasmuch  as 
he  can  tell  a  beast  where  to  head 
in  at.  The  name  of  the  picture  is 
"  Her  Elephant  Man."  Inci- 
dentally, Scott  is  the  father  of 
a  uine-po'-ind  girl. 

.S.  E.  Schlager  has  bundled  up 
his    pet    adjectives    and  moved 


them  from  the  Cody  studio  to  an 
office  with  J.  j'arker  Keed,  Jr., 
Productions.  Inasmuch  as  Schlager 
created  "  Codygrams,"  we  may 
now  expect  some  "  Glaumgrams." 
Oh  !  say  not  so  ! 

Sol  Wurtzel  stil  insists  that  he 
gets  up  at  6:00  A.  M.,  drives  to 
Griffith  Park  after  '  breakfast, 
plays  nine  holes,  and  has  his  mail 
all  taken  care  of  by  9  :00  o'c'.ock. 
He  doesn't  say  whether  its  A.  M. 
or  P.  M.,  but  he  speaks  of  getting 
to  bed  at  10:00  o'clock  in  the 
next  breath. 

Marshall  Neilan  took  his  troupe 
to  Spokane,  and  they  came  back 
minus  personal  effects  of  every  de- 
scription— slippers,  silk  kimonos, 
grips  and  even  the  scenes  they 
went  after.  Ovlt  Chamber  of 
Commerce  was  right  when  they 
said  "there's  no  place  like  Cali- 
fornia for  making  pictures." 

This  paragraph  is  written  so 
that  Carl  Downing,  Fox  pub.  dir., 
can  take  it  over  and  show  it  to  E, 
J.  LeSaint,  and  thereby  prove  to 
Ed  that  his  name's  in  the  book. 
We  are  going  to  send  Carl  a  pair 
of  specs  that  he  can  loan  to  Ed, 
so  Ed  won't  miss  the  paragraph, 
thereby  proving  to  Ed  that  we 
have  type  that  will  spell  his  name. 

U  City  is  a  mecca  for  former 
Remington  beaters.  Look  at  the 
list.  Tarkington  Baker,  G.  M.. 
formerly  of  Indianapolis  Star; 
Percy  Heath,  seen,  ed.,  Baltimore 
Star;  LeRoy  Armstrong,  seen, 
reader,  Chicago  newspapers;  Burl 
Armstrong,  seen.  writer.  Salt 
Lake  dailies ;  Charles  Hertzman, 
dir.  pub.,  schooled  by  M.irs.  N. 
Watterson,  Louisville  Courier- 
Journal,  and  May  Boyland,  pub. 
dept.,  globe  trotting  reporter, 
known  wherever  there  is  a  smell 
of  ink. 


December  20,  i  p  i  9 


4513 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiii  iiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiii  niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiBiiiiiu| 

Professional  Section  I 


IIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^ 


Short  Items  of  Interest  About 
Popular  People 

With  the  engagement  of  Robert  B. 
Phelan,  as  cameraman  for  Metro,  by  Super- 
intendent CHfford  Butler,  a  heretofore  un- 
published chapter  in  the  lives  of  three  well- 
known  cameramen  became  known.  Phelan 
was  working  with  Dal  Clawson,  now  with 
Lois  Weber,  and  Dey  Jennings,  photog- 
rapher for  Goldwyn,  in  Death  Valley,  Cali- 
fornia, when  the  call  of  the  camera  first 
hit  him.  The  three  cameramen  of  today, 
were  then  survej'ors,  putting  in  their  time 
marking  off  quarter  sections  in  the  then 
desert  of  California.  That  was  in  1910 
and  they  all  made  up  their  minds  they 
would  be  cameramen  and  they've  been  mak- 
ing motion  pictures  ever  since.  These 
three  men  have  been  responsible  for  some 
of  the  most  remarkable  photography  in- 
troduced on  the  screen  and  they  all  attrib- 
ute a  portion  of  their  success  to  their  inti- 
mate knowledge  of  the  ability  of  a  lens. 


Jean  Acker  and  Rudolph  Valentino  were 
married  November  4.  It  all  came  about  on 
a  dare,  and  through  the  offices  of  Maxwell 
Karger  the  promises  to  Love,  Honor  and 
Obey  were  made  at  a  party  given  in  honor 
of  President  and  Mrs.  Richard  Rowland 
at  the  home  of  Joseph  Engle.  Practically 
all  of  the  luminaries  of  the  Metro  studio 
were  present.  Miss  Acker  will  be  re- 
membered as  "  Daisy  "  in  "  Lombardi  Ltd." 
Mr.  Valentino  is  an  Italian  ball-room 
dancer  whose  most  recent  appearance  was 


Tom  Moore  in  a  hilarious  moment  in 
Bow,"   Goldwyn  oroduction 


Toby's 


Irene   Boyle,   who  returns  to  the  screen  in 
"  Other  Men's  Shoes,"  Edgar  Lewis  produc- 
tion for  Pathe 

in  "  Eyes  of  Youth "  with  Clara  Kimball 
Young,  as  second  heavy. 


Jack  Gilbert,  always  referred  to  as  the 
handsome  juvenile  and  heavy,  claims  he  has 
been  on  the  stage  for  twenty-two  years 
and  he  is  only  twenty-two  years  old,  but 
the  statement  is  explained  when  it  is  known 
that  both  mother  and  father  Gilbert  were 
professionals.   

Frank  Currier  who  is  on  the  top  round 
of  the  Metro  ladder  of  age,  is  now  play- 
ing in  three  pictures  at  once  which  is  a 
meter  that  gives  an  idea  of  the  pep  of  this 
young  old  man.   

Joseph  Rock,  who  has  performed  all 
kinds  of  hazardous  stunts  for  the  camera, 
while  working  with  his  partner  comedian, 
Earle  Montgomery,  took  on  a  thrill  this 
week  that  will  be  indelible  in  his  memory. 
He  rode  a  horse.  That  in  itself  is  nothing, 
but  the  horse  was  some  horse — old,  de- 
crepit in  every  respect,  even  to  weak  knees, 
and  wobbly  shoulders.  The  nag  had  a 
desire  to  be  peppish  but  the  pep  ran  out 
after  traversing  one-half  a  block,  and  sunk 
to  the  pavement.  Joe  went  through  space 
by  the  sudden  stopping  of  the  beast  and 
experienced  all  of  the  thrills  of  having 
failed  to  conquer  a  bucking  broncho. 


Director  Jack  Ford  is  very  intimate  with 
his  star,  Gentleman  Jim  Corbett,  who 
works  in  harmony  on  "  The  Prince  of 
Avenue  A."  Ford  related  the  other  day 
that  before  meeting  Corbett,  he  had  been 


Al)out  the  Players 


advised  that  the  former  world  champion 
was  now  and  then  subject  to  outburst  of 
temperament.  At  the  introduction.  Ford 
said,  "  Was  that  your  father  or  grand- 
father who  took  the  championship  from 
John  L.  Sullivan?" 


Brandt  on  Trip  Boosting 
"  The  Confession  " 

Several  wires  and  letters  have  been  re- 
ceived at  the  New  York  offices  of  the  Na- 
tional Film  Corporation  of  America  from 
Joe  Brandt,  general  representative  of  the 
company,  who  is  making  an  extended  trip 
in  the  West  in  the  interest  of  "  The  Con- 
fession," a  National  super-release  which 
stars  Henry  Walthall,  star  of  "  The  Birth 
of  a  Nation." 

Brandt  says  that  in  nearly  every  city 
visited  exhibitors  have  through  their 
leagues  and  associations  set  themselves  on 
record  as  being  advocates  of  bigger,  better 
and  fewer  films.  Stories  with  strong  heart 
interest,  and  dealing  with  problems  of  the 
day,  he  said,  were  in  constant  demand,  and 
were  going  over  bigger  than  the  ordinary 
types. 

The  njxt  release  of  the  National  is  tc  be 
"  Hearts  and  Masks,"  from  the  famous  ro- 
mance by  Harold  MacGrath,  in  which 
Elinor  Field,  Francis  MacDonald  and  Lloyd 
Bacon  are  featured.  This  production  is  01. 
its  way  East  from  the  Coast. 


Lucy    Cotton,    who    will    appear    in    an  Emile 
Chaubard-Mayflower  production  to  be  released  by 
Realart 


ROY  DEL  RUTH 


Directing 
Fox  Sunshine  Comedies 


Under  the  Supervision 
of  Hampton  Del  Ruth 


4514 


Motion  Picture  News 


Morey  Several  Pictures  Ahead 


Again  Seen  as  Mountaineer  in  "  The 
Darkest  Hour  " — One  More  Film 
Ready  and  One  Nearly  So 

tt-T-HE  DARKEST  HOUR,"  the  first 
A  Harry  T.  Morey  feature  to  be  re- 
leased by  Vitagraph  in  six  weeks,  is  now 
being  shown.  Since  he  completed  this  fea- 
ture, Mr.  Morey  has  finished  "  The  Birth  of 
a  Soul,"  a  story  of  the  mountains  of  North 
CaroHna,  and  is  now  well  into  "  Detective 
Jim,"  which  was  written  especially  for  him 
by  Frederick  Van  Rensselaer  Day,  origi- 
nator of  the  "  Nick  Carter  "  detective  stor- 
ies. 

Mr.  Morey  has  a  double  characterization 
in  "  The  Darkest  Hour."  The  role  is  the 
same,  that  of  Peter  Schuyler,  but  in  one 
half  of  the  picture  Schuyler  is  a  wealthy 
club  man,  and  in  the  other  a  worker  in  the 
lumber  camps  of  the  great  Canadian 
Northwest,  Peter  loses  his  memory  through 
a  blow  on  the  head  while  in  his  city  home, 
and  spends  several  months  in  the  lumber 
camps,  where  he  marries.  Then  another 
accident  restores  his  memory,  and  he  re- 
turns to  his  original  status,  with  no  rec- 
ollection of  what  transpired  in  the  in- 
terval. Meantime  a  former  admirer  has  set 
herself  up  as  his  widow,  claiming  his  es- 
tate, and  when  Peter  returns  with  no  idea 
of  what  he  has  been  doing  during  his  ab- 
sence from  home,  she  claims  to  be  his  wife. 
Then  the  little  bride  of  the  mountains 
follows  her  husband  to  the  city,  finds  him, 
and  through  the  clever  work  of  Peter's 


doctor  friend,  recalls  the  past  to  him  and 
wins  his  love  anew. 

The  double  characterization  affords  Mr. 
Morey's  splendid  opportunities  to  display 
his  versatility,  especially  in  his  work  as 
a  lumber  jack,  and  Jean  Paige,  his  lead- 
ing woman,  who  has  just  been  raised  to 
stardom  by  Vitagraph,  gives  an  excellent 
portrayal  of  the  Httle  bride  who  has  to 
fight  for  her  husband.  Others  in  the  excel- 
lent cast  are :  Anna  Lehr,  George  Howard, 
George  Majeroni,  Robert  Gaillard,  Louis 
Walheim,  Herbert  Pattee,  Jane  Jennings 
and  Harry  Hallem.  The  lumber  jacks  in 
the  camps  in  the  White  Mountains  where 
many  of  the  scenes  were  taken,  also  played 
several  of  the  smaller  parts  and  made  up 
the  necessary  moh.   Paul  Scardon  directed. 


"  So    This    is  America 
Series  is  Completed 

Having  completed  all  twelve  subjects  io 
the  series  of  "  So  This  is  America' "  Com- 
edy Travels  for  the  Educational  Depart- 
ment of  Famous  Players-Lasky  Corpora- 
tion, Arvid  E.  Gillstrom,  the  director; 
Jack  Gardner,  who  is  featured  in  the  pic- 
tures, returned  this  week  to  New  York 
City.  The  first  of  the  series,  the  sub- 
titles of  which  were  written  by  Ring  W. 
Lardner,  the  famous  humorist,  probably 
will  be  released  next  month.  The  rest  will 
be  released  on  a  basis  of  one  a  month. 

The  pictures,  which  are  one  reel  in  lengthy 
show  the  adventures  of  a  young  man  in 
various  parts  of  the  country,  and  have  the 
combined  advantage  of  being  educational' 
as  well  as  decidedly  entertaining. 


Sales  Force  of  American 
Film  Strengthened 

The  American  Film  Company,  Inc.,  dur- 
ing the  past  few  months  has  greatly 
strengthened  its  sales  force  in  the  Central 
West  and  in  the  accompanying  picture  we 
have  here,  three  of  that  corporation's  aces 
who  are  leaders  in  guiding  the  sales  des- 
tinies of  "Flying  A"  pictures  in  the 
Chicago  district.  Reading  from  left  to 
right:  Charles  Filkins,  Chicago  Sales 
Manager;  Paul  De  Outo,  Central  West 
Sales  Manager,  and  Charles  M.  Keppler, 
Assistant  to  Mr.  Filkins,  in  charge  of 
Chicago's  south  side  theatre  field. 


Big    Drive    Planned  for 
Blackton  Feature 

Convinced  that  "  My  Husband's  Other 
Wife "  is  one  of  the  finest  pictures  ever 
produced  by  J.  Stuart  Blackton,  Pathe  will 
make  a  strong  drive  on  the  attraction  when 
it  is  released  on  January  4th.  A  most  un- 
usual Hne  of  advertising  has  been  prepared 
on  the  production,  and  the  campaign  mate- 
rial accompanying  it  sets  a  new  standard  in 
the  motion  picture  exploitation  field. 

Built  around  the  life  of  a  great  actress, 
who,  listening  to  public  gossip,  feels  her 
surgeon-husband  is  profiting  through  her 
name,  and  not  by  his  own  ability,  "  My 
Husband's  Other  Wife "  gives  a  true  in- 
sight into  life  back  of  the  stage. 


WALTER  LONG 

KINGBAGLEYmD.W.Griffith's"ScarletDays" 
GUS  in  "The  Birth  of  a  Nation" 
ROYAS  in  "Desert  Gold" 


Will  consider  single  picture  engagements 


STOWELL  HOTEL 
LOS  ANGELES,  CALIF. 


HECTOR  V.  SARNO 

Current  Release 

"  The  Right  to  Happiness  "  with  Dorothyj^Phillips  and 
Rex  Beach  stories  produced  by  Goldwyn. 

In  Production 

Rio  Grande,"  Edwin  Carewe's  production  of 
Augustus  Thomas'  story.  Playing  most  important  role. 


Next  Issue 
of  Motion  Picture  News 
Brings  Back 
The  Large-Size  Page 


Alan  Forrest 


le:ading  man 


"The  Forgotten  Woman 


p.  D.  Sargent  Productions  Co. 


December  20,   i  9  i  9 

Last  Scenes  Under  Way  of 
"  Wife's  Money  " 

Rapid  progress  is  being  made  in  the  pro- 
duction of  Eugene  O'Brien's  latest  Selznick 
picture,  "  His  Wife's  Money,"  at  the  Fort 
Lee  Studios.  The  final  scenes  are  well 
under  way,  under  the  direction  of  Ralph 
Ince.  • 

Unusually  spacious  and  elaborate  settings 
have  been  used  throughout  the  picture, 
among  them  a  replica  of  a  handsome  hunt- 
ing lodge  located  on  Saranac  Lake,  and  a 
large  ball  room  done  in  the  modern  style 
of  decoration,  which  is  the  background  for 
several  of  the  most  dramatic  monienis  of 
the  story. 

Zena  Keefe,  Selznick's  1920  star,  is  lead- 
ing woman  for  Mr.  O'Brien,  and  has  a 
clever  role  which  she  plays  with  great 
charm  and  daintiness. 

"  His  Wife's  Money "  was  written  by 
Ouida  Bcrgerc,  and  gives  Eugene  O'Brien 
a  role  far  remove(l  from  his  previous 
Selznick  pictures.  .-Ks  Richard  Flint,  ar 
ambitious  and  serious  minded  man  married 
to  a  gay  and  frivolous  wife,  Mr.  O'Brien 
gives  a  remarkable  characterization  of 
strength  and  dramatic  power. 

Miss  Keefe  wears  beautiful  gowns  which 
were  designed  for  her  by  a  famous  French 
modiste. 

The  supporting  cast  is  excellent,  in- 
cluding Cyril  Chadwick,  eminent  English 
actor,  as  James  Cardwell,  Louise  Prussing 
as  Eva  Uppington,  and  Ned  Hay  as  Bob 
Uppington. 


Title  Apropos  of  Times 
Given  Rogers'  Film 

After  a  long  list  of  possible  titles  had 
been  considered  for  the  coming  Will  Rogers 
Goldwyn  picture,  an  adaptation  of  W.  R. 
Lighton's  Saturday  Evening  Post  story, 
"  Billy  Fortune  and  the  Hard  Proposition," 
Samuel  Goldwyn  and  other  officials  of 
Goldwyn  Pictures  Corporation  decided  to 
call  the  production  "  Water,  Water,  Every- 
where." This  title  received  a  unanimous 
vote  of  approval  because  of  its  timeliness 
and  its  suitability  to  this  particular  Billy 
Fortune  story. 

The  date  of  release  of  this  humorous 
creation,  which  provides  an  excellent  op- 
portunity for  Rogers  to  display  his  gifts 
as  a  comedian  and  an  interpreter  of  char- 
acter, has  not  yet  been  determined. 


Harold  Lloyd,  sitting  with  Paul  Brunei,  vice  president  and  general  manager  of  Pathe  Exchange,  InCi 
signing,  his  new  comedy  contract.     Hal   E.   Roach  is  standing 

Years  of  Publicity  Aids  Series 


Fourteen  Years  in  W  hich  Hallrooni 
Boys  Series  Has  Been  in  Cartoon 
Form  Aids  Fihns 

THE  full  l)fiiclil  (jf  more  than  lourtecii 
years  of  publicity  is  in  a  large  measure 
responsible  for  the  marked  success  of  the 
series  of  Hall  Room  Boys  Comedies  beini^ 
distributed  by  Jack  and  Harry  Cohii. 

For  that  length  of  time,  in  upward  of 
100  newspapers  throughout  the  Unite'l 
States,  a  cartoon  strip  created  by  H.  A. 
MacGill  has  depicted  the  activities  of  these 
two  boys. 

The  brothers  have  announced  that  all  ter- 
ritory in  the  United  States  has  now  been 
contracted  for  with  the  exception  of 
Louisiana  and  Mississippi. 

Exhibitors  everywhere,  according  to  let- 
ters and  wires  which  have  come  to  the  New 
York  offices  of  the  Cohns,  like  the  Hall 
Room  releases. 

Hall  Room  Boys  comedies  are  released 
every  two  weeks,  only,  however,  after  the 
productions  as  completed  in  the  studios  of 
the  National  Film  Corporation  at  Holly- 
wood has  been  given  thorough  inspection 
and  editing  at  the  New  York  offices. 

"  \\  e  are  constantly  seeking  to  improve 


every  feature  of  production,"  the  Cohns 
have  declared.  "  Better  stories  as  well  as  a 
better  quality  of  production  are  only  neces- 
sary to  make  them  even  more  successful 
than  they  have  been." 

Practically  every  territory  in  which  ex- 
changes have  taken  over  the  bookings  of 
the  Hall  Room  series,  has  come  through 
strong  for  the  comedies,  and  the  result  is 
that  there  is  a  constant  demand  for  them. 


Tower  Film  Offers  Second 
Chaplin  Reissue 

Tower  Film  Corporation  reports  thit 
their  second  Charlie  Chaplin  special,  "  Lord 
Helpus."  formerly  entitled  "  Cruel,  Cruel 
Love,"  which  has  now  been  entirely  re- 
edited,  retitled  and  reconstructed,  will  be 
ready  for  release  within  a  week  or  ten  days. 

This  Charlie  Chaplin  Special  will  be  sold 
on  the  State  Rights  market  and  promises 
to  be  as  great  a  drawing  card  for  exchange- 
men  and  exhibitors  as  "  Some  Nerve,"  the 
first  of  this  series. 


Harry  Depp  and  Teddy  Sampson  are  appearing 
111  a  new  Supreme  Comedy,  titled  "  Are  Hon- 
neymoons  Happy?"  which  is  being  produced 
under  the  direction  of  William  Beaudine  for 
Robertson-Cole. 


THE  STANDARD  ENGRAVING  CO. 


ESTABLISHED  1895 


INCORPORATED  1904 


PHOTO  ENGRAVERS 

ENGRAVINGS  FOR  EVERY 
PRINTING  PRESS  PURPOSE 

225  WEST  39th  STREET  NEW  YORK 

AMERICAN    PRESS   ASSOCIATION  BUILDING 


4516 


Motion  Picture  New 


Second  Allgood 

"The  Whirlwind,"  Featuring  Chas. 
Hutchinson,    Is    Said   to  Rival 
"  Great  Gamble  "  in  Thrills 

A FIFTEEN  episode  serial,  announced 
as  the  most  pretentious  the  company 
has  yet  produced,  is  forthcoming  from  the 
Allgood  Picture  Corporation  in  the  near 
future,  according  to  A.  Alperstein,  Gen- 
eral Manager.  "  The  Whirlwind  "  is  the 
title  of  the  production,  and  Charles  Hutch- 
inson, noted  for  his  dare  devil  and  athletic 
feats  in  previous  serials,  is  featured.  Joseph 
A.  Golden  is  credited  with  the  direction  and 
authorship. 

Advance  reports  from  the  Allgood  offices 
are  to  the  effect  that  the  new  serial  will 
in  reality  be  a  fast  moving  production, 
crammed  with  genuine  thrills.  In  addition 
scenic  beauty  has  been  sought  by  the  pro- 
ducers, and  some  exceptional  shots  ob- 
tained, it  is  said.  Several  trips  were  made 
to  Ausable  Chasm,  a  New  York  State 
beauty  spot,  to  obtain  these  effects. 

Listed  among  the  stunts  performed  by 
Hutchinson  in  the  course  of  the  picture  are 
many  claimed  to  have  been  exceptionally 
hazardous.  In  one  episode  the  player  crawls 
under  a  train  of  rapidly  moving  cars.  Other 
feats  are  said  to  be  on  a  par  and  the  serial 
throughout  to  present  thrilling  action. 

It  will  be  recalled  that  Allgood  Pictures 
under  the  direction  of  Mr.  Golden  produced 
"  The  Great  Gamble  "  serial,  which  is  said 
to  be  in  demand  of  exhibitors  in  all  sections 
of  the  country  and  to  be  achieving  great 
box-office  success.    Even  bigger  things  are 


Serial  Coming 

promised  of  "  The  Whirlwind"  by  Mr.  Al- 
perstein and  Golden. 

In  brief  the  story  is  said  to  be  of  the 
mystery  type  dealing  with  stolen  papers 
and  a  fortune  spirited  away  by  a  gang  of 
international  crooks.  Metropolitan  atmos- 
phere is  attained  by  many  shots  in  and 
around  New  York  City.  The  love  interest 
is  said  to  be  supported  throughout.  Miss 
Edith  Thornton  is  in  the  leading  feminine 
role. 

A  big  line  of  exploitation  accessories  has 
been  prepared  by  the  Allgood  company  to- 
gether with  posters  depicting  the  big 
moments  of  the  story. 

Hampton  Production  Fea- 
tures Theatre  Anniversary 

Benjamin  B.  Hampton's  first  Great 
Authors  production,  "  The  Westerners,"  by 
Stewart  Edward  White,  was  Managing 
Director  Albert  J.  Moeller's  big  anniversary 
week  attraction  at  the  Theatre  De  Luxe, 
Detroit's  appropriately-named  picture  play- 
house, the  opening  of  which  one  year  ago 
proved  an  event  of  more  than  passing  at- 
tention in  film  circles  at  the  Michigan 
metropolis.  And  Mr.  Moeller,  who  has  suc- 
ceeded beyond  the  expectations  of  the 
Theatre  De  Luxe  Company,  comprising 
several  of  Detroit's  most  representative 
citizens,  left  nothing  undone  to  make  the 
theatre's  first  birthday  celebration  one  long 
to  be  remembered  by  the  De  Luxe  clientele. 


"  Spirit  of  Dance  "  in  Issu 
of  Pathe  Review 

The  eagerly  awaited  series  of  dances  b 
ing  produced  by  Julian  Ollendorff,  the  po) 
ular  New  York  illustrator  for  the  PatI 
Review,  will  be  inaugurated  on  Januai 
18th,  when  the  Review  will  celebrate  ii 
first  anniversary.  "  The  Spirit  of  th 
Dance,"  as  the  series  is  showp,  will  trac 
the  art  of  terpsichore  down  through  th 
ages,  beginning  with  the  graceful  evolutio 
of  eternal  Eve  and  ending  with  the  mo; 
modern  dances. 

Mme.  Desiree  Lubovaka,  one  of  the  fore  I 
most  interpreters  of  the  classical  dances  I 
impersonates  "  Eve  " ;  Pat  Rooney,  son  o  I 
the  comedian-dancer  of  a  generation  age 
with  the  assistance  of  Lillian  Fermoyle,  ■ 
member  of  his  vaudeville  act,  interpret  th' 
Jazz  in  the  anniversary  number. 

Short  Subjects  Growing  in 
Demand  Says  Pathe 

Pathe  offices  report  the  rapidly  growing  I 
popularity  in  short  subjects  as  screen  fea-  t 
tures  shown  through  the  enormous  increase  • 
in  bookings  throughout  the  country.  The 
exhibitors  are  quickly  realizing  that  these 
pictures  are  not  only  necessary  to  their  pro- 
gram as  "  fillers,"  but  that  the  motion  pic- 
ture fans  look  forward  to  seeing  them  with 
as  much  interest  as  the  featured  production. 
The  short  subjects  referred  to  are  The 
Pathe  News,  Pathe  Reeview  and  Topics  of 
the  Day,  and  exhibitors  are  rapidly  waking 
up  to  the  fact  that  their  programs  are  not 
complete  without  them. 


SLEEPING    NO! 


Anticipating  the  present  coal  crisis,  we 
have  taken  every  possible  precaution 
to  continue  our  expert  service  to  the 
trade  which  is  prompt  and  reliable  at 
all  times. 


REPUBLIC  LABORATORIES,  Inc. 

729  SEVENTH  AVENUE  NEW  YORK 


)  e  c  e  mb  e  r   20,   i  9  i  9 
lyiiiiiiiuiiiiiiiiiiliiiii 


4517 


Equipment  Service 


Hrilliant  Program  for  Coming  Convention  S.  M.  P.  E. 

One  month  has  now  passed  since  the  Pittsburgh  convention  of 
I  he  Society  of  Motion  Picture  Engineers.   That  leaves  five  months 
)  the  Spring  convention  at  Toronto  and  only  three  months  before 
he  papers  for  that  meeting  should  be  in  our  hands  in  order  to 
Iiave  advance  copies  printed  and  distributed.   Three  months  at  the 
,ery  busiest  season  of  the  year  is  a  mighty  short  time — only 
■.weive  weeks.    W  e  must  all,  therefore,  put  very  strenuous  efforts 
into  our  work.    Upon  the  papers  committee  depends,  to  a  very 
great  extent,  the  success  or  failure  of  the  coming  convention.  A 
areful  study  of  the  personal  dictionary  of  each  member  of  the 
ommiltee  in  no  case  reveals  any  such  word  as  failure. 
A  thorough  knowledge  of  what  has  been  done  so  far  will  assist 
J5  and  partially  offset  the  disadvantage  of  not  being  able  to  hold 
-egular  meetings,  on  account  of  geographical  separation  of  the 
members.    Your  chairman,  therefore  takes  pleasure  in  recording 
he  good  work  of  the  committee  to  date  as  follows: 

We  have  received  definite  promises  of  the  following  papers  for 
•.he  Spring  convention. 

1.  Film  Tinting  and  Densities,  by  Mr.  G.  A.  Blair,  of  the  East- 
man Kodak  Company.  Mr.  Blair  is  now  on  a  trip  to  the  Pacific 
Coast  and  we  have  no  doubt  is  profitably  employing  much  of  the 
ime  he  has  to  spend  travelling,  in  preparing  his  paper. 

2.  Design  of  Theatres  and  Studios,  by  Mr.  W.  T.  Braun.  Mr. 
R.  P.  Burrows  is  actively  following  this  matter  and  "Bob"  never 
lets  anyone  fall  down  on  a  promise. 

3.  Studio  Lighting,  by  Mr.  W.  C.  Hubbard  of  the  Cooper 
Hewitt  Electric  Co.  We  haven't  heard  from  Mr.  Hubbard  since  he 
made  his  promise  in  Pittsburgh,  but  he  will  hear  from  us  with 
increasing  frequency  until  the.  paper  is  ready. 

4.  The  Design  of  Gasoline  Electric  Sets  for  Motion  Picture 
Work,  by  R.  L.  Lee  Domestic  Engineering  Company.  Mr.  Lee 
writes  as  recently  as  November  13  regarding  his  paper,  so  we  know 
he  is  right  on  the  job. 

5.  A  Continuation  of  the  paper  and  demonstration  of  the  use 
of  color  given  us  in  Pittsburgh  by  Messrs.  Max  Mayer  and 
William  Kelley.  No  later  word  has  been  received  from  either 
but  the  saying  is  "silence  means  consent,"  so  we  shall  continue  to 
remind  them  that  we  want  the  paper  in  twelve  weeks. 

6.  Small  Gasoline  generator  sets  for  Motion  Picture  Machines, 
by  W.  H.  Rabell,  of  the  Independent  Movie  Supply  Co.  Mr. 
Rabell  learned  of  Mr.  Lee's  paper  and  suggested  withdrawing  his. 
From  what  we  know  of  the  subject  matter  of  each  paper  we  do 
not  anticipate  any  duplication  and  are  therefore  trying  to  get  Mr. 
Rabell  to  reconsider  his  withdrawal  suggestion. 

7.  Projection  Speed  and  its  effects,  by  F.  H.  Richardson. 
Besides  these  definitely  promised  papers  we  have  conditional 

promises  for  the  following: 

8.  Studio  Methods,  by  W.  R.  Rothaker;  Rob  Burrows  again 
on  the  trail. 

9.  A  new  High  Speed  Intermittent,  by  W.  B.  Cook,  of  the 
Pathescope  Co.  Mr.  Cook  does  not  hesitate  to  brave  the  dangers 
of  a  trip  to  France,  but  seems  a  little  hesitant  about  Canada. 
However,  we  shall  assure  him  safe  conduct  in  return  for  his 
paper. 

10.  New  Developments  in  Motion  Picture  Equipment,  by  C.  A. 
B.  Halverson,  of  the  General  Electric  Co.  "Hal"  has  been  spend- 
ing money  like  a  drunken  sailor  and  has  produced  some  great 
stuff! 

11.  The  Application  of  Mazda  Lamps  to  Small  projectors,  by 
H.  H.  Madgsick,  of  the  National  Lamp  Works.  We  understand 
some  wonderful  new  lamps  have  been  developed  nearly  doubling 
previous  screen  intensities.  Rumors  also  are  about  re  a  new  con- 
denser, so  this  paper  should  be  interesting. 

12.  A  Continuation  of  Dr.  W.  E.  Story's  talk  on  photoelectric 
method  of  comparing  condensers. 

Not  being  content  with  the  above,  the  papers  committee  is 


IlllllllllllllUlllllllllllllllllllllllllllllllllllllllllllllllira 

endeavoring  to  secure  material  on  the  following  with  the  authors 

mentioned  as  possibilities. 

13.  Aspheric  condensers — Herman  Kellmer,  of  the  Bausch  & 
Lomb  Optical  Company. 

14.  Late  Progress  in  Photography — Carl  Gregory. 

15.  Educational  Possibilities  of  the  Motion  Picture,  by  B.  E. 
Norrish,  of  Canada. 

16.  Fire  Risks  in  Theatres,  Studios  and  Laboratories.  Mr. 
Loomis,  of  the  Eastman  Kodak  Company. 

17.  Motion  Picture  Work  in  China,  by  W.  M.  States,  of 
General  Electric  Co.,  Shanghai,  China. 

That  looks  like  a  long  program,  but  we  know  our  President  can 
arrange  a  schedule  of  definite  hours  for  the  presentation  of  each 
paper  and  limit  the  discussions,  so  that  they  will  go  through  with 
snap  and  on  time. 

The  papers  committee  is  not  limiting  its  activities  to  mere 
correspondence  re  papers.  We  have  other  irons  in  the  fire. 

Burrows  has  classified  our  entire  membership  and  is  studying 
past  contributions  to  see  what  phases  of  the  industry  have  con- 
tributed and  what  have  not.  The  latter  will  be  urged  to  do  so  in 
order  that  our  transactions  may  contain  well  balanced  information 
on  '.he  entire  industry. 

Max  Mayer  is  studying  the  transactions  of  some  of  the  other 
societies,  particularly  the  Illuminating  Engineering  Society,  to 
pick  out  authors  and  subjects  of  interest  to  that  Society  as  well 
as  ours.  Theatre  Lighting,  for  example — this  wtih  a  view  of  ar- 
ranging a  joint  paper  or  exchanging  speakers. 

Some  of  the  other  technical  Societies  render  a  progress  report 
at  each  convention  covering  extracts  from  the  press,  personal 
reports  and  general  information  from  any  source  covering  the 
advance  of  the  art  since  the  last  convention.  It  is  some  job  for 
one  man  or  even  one  committee  to  compile  such  data,  but  it  is  very 
interesting  and  exceedingly  valuable  transaction  material.  We 
are  working  on  a  plan  to  have  each  of  the  various  committees  do 
this  work  for  the  particular  phase  of  the  industry  in  which  they  are 
interested. 

We  are  also  analyzing  our  transaction  and  prospective  papers 
for  possible  material  for  educational  purposes. 

Your  chairman  takes  this  occasion  to  thank  you  for  your 
splendid  co-operation  to  date — to  urge  even  greater  efforts  during 
the  coming  months.    A  monthly  summary  of  what  each  member 
of  the  committee  has  accomplished  would  be  greatly  appreciated. 
Sincerely  yours, 
L.  C.  Porter,  Chairman,  Papers  Committee. 


Portable  Power  Plants 

jV/l  R.  EUGENE  KRETZINGER,  Chestnut,  111.,  an  authority  on 
^  »■*•  electrical  equipment  and  especially  individual  lighting  plants, 
says  : 

"  An  ideal  installation  (for  motion  picture  work)  can  be  obtained 
by  the  use  of  a  1  kw.,  32-volt  plant  of  a  160  amp.  hr.  storage  bat- 
tery. This  would  be  ideal  where  one  was  using  a  900  watt  Mazda 
lamp.  It  would  be  a  simple  matter  to  regulate  the  voltage  at  30 
volts,  having  the  assurance  that  the  voltage  would  be  constant, 
thus  giving  you  the  full  life  of  j'our  lamp.s. 

Where  a  portable  installation  is  wanted,  a  60-volt,  4  kw.  set 
could  be  used.  Or  a  110-volt,  4  kw.  could  be  used  where  one 
wanted  to  run  fans  or  other  apparatus  requiring  standard  voltage. 
Of  cpurse,  the  60-volt  plant  would  be  the  most  efficient  to  use. 


Questions  and  Answers 

J.  P.  M^:— 

Will  a  flat  black  border  around  the  screen  completely  hide  the 
picture  where  it  overlaps? 

Answer: — Yes,  if  you  haven't  such  a  border  on  your  screen  at 
present,  see  that  it  is  painted  on  at  once.    Besides  eliminatjng  the 


Motion  Picture  News 


4?  18 


IT  WOULD  HAVE  BEEN  BETTER  TO  HAVE 
PURCHASED  A  MOTIOGRAPH  DeLUXE— 
THAN    TO    BE   WISHING    YOU  HAD 


i 


...  ^ 

(W^nVc  /or  Literature) 

ENTERPRISE   OPTICAL   MFG.  COMPANY 

564  WEST  RANDOLPH  STREET,  CHICAGO,  ILL. 


December  20,  i  9  i  9 

I 

apparent  sized  motion  of  the  picture  such  a  mat  produces  a  con- 
trast between  picture  and  nearby  furnishings.    Make  the  border 
about  three  inches  inside  the  limit  of  your  picture. 
O.  E.  H.  :- 

How  can  I  keep  emulsion  from  sticking  on  tension  springs? 

Answer: — Either  by  waxing  with  a  patented  waxing  machine,  or 
if  you  are  screening  first  run  film  exclusively,  by  sticking  thin 
strips  of  leather  on  the  springs  as  described  some  weeks  ago  in 
the  News.  Some  projectionists  do  neither  of  these  things,  but  in- 
stead pay  more  attention  to  the  actual  conditons  of  the  tension 
springs  themselves,  going  over  their  surfaces  with  a  smooth  rag 
on  which  has  been  sprinkled  a  few  drops — a  very  few — of  lubri- 
cating oil.  This  is  in  effect  the  same  as  waxing  the  film  except 
that  the  cloth  will  clean  off  any  particles  of  emulsion  already  de- 
posited. 

E.  G.,  No.  710:— 

The  Baird  is  my  favorite  machine.  Why  don't  we  ever  see  it 
advertised?    Is  it  going  off  the  market  or  what? 

Answer: — Those  are  questions  that  the  executives  of  the  Baird 
Company  can  best  answer.  It  is  true  that  the  machine  is  not  be- 
ing advertised,  but  why  not,  we  cannot  say. 

G.  J.  H.,  No.  712:— 

I  have  a  brown  spot  in  the  center  of  my  picture  sometimes  ,but 
only  when  carbons  are  far  apart.  My  throw  is  118  feet,  I  use  D. 
C  and  my  condenser  combination  is  7^/2  rear  and  9]/^  front. 
What  is  the  remedy? 

Answer: — Your  brown  spot  is  probably  due  to  the  light  giving 
craters  of  your  carbons  being  thrown  out  of  line  when  allowed 
:o  get  too  far  apart.  Although  you  will  always  be  troubled  in  this 
way  if  the  carbons  are  fed  only  seldom  the  extent  of  the  brown 
spot  can  be  lessened  perhaps  by  changing  your  condenser  com- 
bination to  a  6J4  and  7i/^  or  two  lYi's. 

Your  question  is  lacking  in  too  many  details  for  us  to  give  a 
more  complete  answer.  We  should  have  a  better  idea  of  current 
used,  size  of  carbons,  kind  of  carbons  set,  distance  from  aperture 
to  condensers,  etc.  But  try  changing  your  condenser  combina- 
tion and  see  if  you  don't  get  some  help. 

N.  J.  B.,  New  York  City:— 

What  is  the  meaning  of  Dioptre  as  used  in  optics?  In  reading 
some  articles  on  lenses  I  have  often  noticed  this  word.  The 
author  did  not  explain  its  meaning,  so  I  thought  it  must  be  a 
common  terra  for  opticians. 

Reply: — The  Dioptre  is  the  "  unit  of  power  "  of  a  lens.  A  lens 
having  a  dioptric  strength  of  1,  has  a  focal  length  of  one  meter. 
Then  lenses  having  focal  lengths  of  2,  3  and  4  meters  have  dioptric 
strengths  of  1/2,  1/3  and  1/4  dioptres. 

The  magnifying  action  of  a  lens  is  "  stronger "  as  the  focal 
length  grows  shorter.  If  the  focal  length  becomes  infinitesimally 
long  the  lens  becomes  a  flat  disk  and  the  strength  or  power  is  zero. 
Therefore  the  focal  length  divided  by  1  is  called  the  "  Power  "  of 
the  lens. 

R.  J.  N.,  St.  Petersburgh,  Fla.  :— 

What  is  the  right  size  of  picture  for  a  throw  of  72  feet,  and 
what  would  be  best  for  a  screen — a  gold  fibre  or  aluminum? 

Reply: — Although  you  haven't  given  us  as  much  data  as  we 
would  like  to  have  we  will  make  a  few  assumptions  and  then  go  on. 

First,  the  size  of  picture  shquld  not  be  determined  by  the  throw, 
but  by  the  size  and  shape  of  the  theatre.  While  we  do  not  believe 
it  to  be  so  in  your  case,  it  is  often  the  case  that  the  projection  room 
is  placed  at  the  front  of  the  balcony  where  almost  horizontal  pro- 
jection is  possible,  instead  of  up  under  the  eaves.  Thus  while  the 
throw  may  be  but  70  feet,  the  distance  from  rear  seat  to  screen 
may  be  150  feet. 

There  is.  also  another  factor  in  screen  size.  How  far  from  the 
front  row  of  seats  will  the  screen  be  placed?  If  the  distance  is 
short  the  screen  must  be  small,  otherwise  the  patrons  in  the  first 
dozen  rows  will  get  an  exaggerated  picture  which  will  compel 
them  to  shift  their  eyes  continually  over  a  wide  area.  This  is  one 
of  the  best  methods  of  causing  eye  strain  and  fatigue. 

Let  us  assume,  then,  that  it  is  at  least  25  feet  from  screen  to 
first  row,  and  that  your  projection  room  is  at  the  very  rear  of  the 
house.  Under  these  conditions  a  screen  12  to  14  feet  in  width  is 
large  enough.  With  this  size  of  surface  the  features  of  players 
will  not  appear  super-men  in  size;  those  patrons  who  select  the 
front  rows  will  be  able  to  enjoy  the  picture,  and  those  in  the  rear 
of  the  house  will  still  see  something  larger  than  a  postage  stamp 
where  the  screen  ought  to  be. 

The  choice  of  screens  must  be  left  to  you  and  the  screen  mak- 


(Equipment  Service)  4519 

ers.  In  these  columns  we  cannot  recommend  one  article  over 
others.  Get  in  touch  with  any  of  the  makers  of  the  screens,  ex- 
plaining your  conditions,  size  of  house,  picture  size,  throw,  etc., 
and  then  make  your  own  decision  from  the  reports. 


The  Cure  for  Dark  Aisles 

THERE  has  always  been  a  demand  for  some  sort  of  lighting 
system  for  the  dark  aisles  of  motion  picture  theatres.  Usu- 
ally the  practice  has  assumed  either  one  of  two  aspects.  The 
patron  may  have  been  led  down  to  the  front  seat  by  an  usher  with 
a  small  flash  light  with  a  proverbial  tendency  to  throw  the  beam 
everywhere  expect  where  required,  or  he  may  have  been  turned 
loose  at  the  head  of  the  aisle  with  an  injunction  to  "Take  a  seat 
anywhere."  Under  this  condition  he  usually  does.  The  "  any- 
where" may  be  in  some  one's  lap,  or  in  the  center  of  the  aisle,  ac- 
cording to  his  luck  and  persistency.  Either  method  of  illumination 
is  wrong. 

In  the  first  place,  the  use  of  a  flash  light  is  in  itself  an  admis- 
sion of  inadequacy  in  illumination.  Flash  lights  give  the  impres- 
sion of  a  dark,  gloomy  dismal,  uncertain  passages,  where  one  must 
thread  with  care  lest  a  slight  misstep  mean  a  plunge  forward  in 
the  dark. 


The  Aislelite 

Why,  then,  did  not  some  firm  think  of  an  aisle  lighting  scheme 
long  before  this?  At  any  rate,  it  seemed  to  be  up  to  the  Brookins 
Company  to  place  on  the  market  the  first  real  lighting  equipment 
for  this  purpose. 

As  the  illustration  shows  the  Aislelite  is  a  neat  and  well-de- 
signed metal  hood  containing  an  incandescent  lamp  with  an  aper- 
ture so  arranged  as  to  throw  light  rays  where  needed. 

In  the  ordinary  theatre  with  level  or  slightly  stepped  floor  the 
Aislelites  are  attached  under  the  arm  rest  of  the  end  seat  of 
every  fifth  or  sixth  row.  Where  the  slope  is  considerable  such  as 
would  occur  in  a  steep  balcony,  the  distance  apart  should  be 
lessened  to  each  third  or  fourth  row. 

The  necessary  wiring  is  placed  in  conduits  so  as  to  give  ade- 
quate protection.  A  bulb  of  small  wattage  gives  the  required 
illumination  and  holds  power  consumption  to  a  minimum. 

A  large  number  of  installations  have  been  made,  and  in  every 
case  the  management  are  wondering  how  they  countenanced  dark 
and  unsafe  aisles  before  the  use  of  the  Aislelites. 


An  N.  A.  M.  L.  Journal  Suggested 

SOME  days  ago  we  received  a  communication  from  one  of  the 
members  of  the  League,  suggesting  some  sort  of  a  journal  for 
those  belonging  to  the  association.  Just  what  kind  of  a  publication 
this  was  to  be  we  could  not  be  sure  from  the  first  letter,  so  we  re- 
plied asking  for  more  details.  Mr.  Fuller  immediately  wrote  again 
elaborating  his  idea.  It  is  printed  here  to  see  what  others  think 
of  his  scheme.  If  you  have  a  few  thoughts  on  the  subject  send 
them  in.  Before  we  take  any  step  we  wish  to  hear  from  mem- 
bers in  all  parts  of  the  country. 

My  Dear  Mr.  Bragdon  :  I  have  received  your  letter  of  the  6th 
inst.  Was  certainly  glad  that  my  suggestion  was  given  such 
courteous  attention.  Although  I  am  comparatively  a  new  member 
of  the  N.  A.  M.  L.,  I  have  made  it  a  rule  to  inspect  all  films  be- 
fore showing  for  the  past  seven  years,  and,  putting  it  in  the  best 
condition  possible,  therefore  I  have  really  been  a  member  all  the 
time. 

Now  for  the  "journal  idea."  It  is  a  settled  fact  in  my  mind 
that  unless  we  (the  members  of  the  N.  A.  M.  L.)  boost  the  N.  A. 
M.  L.  as  an  organization  of  the  greatest  benefits  that  any  league 


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could  possibly  render  to  the  projectionist  (as  well  as  the  public, 
etc.),  it  would  never  be  very  strong.  And  I  feel  that  a  journal 
of  letters  from  members  telling  of  the  benefits  that  they  have 
reaped  from  the  League  would  be  one  of  the  best  ways  of  keeping 
our  names  and  activities  before  the  eyes  of  the  ever-watchful  pub- 
lie,  and  the  monster  of  them  all,  the  exchanges.  Now  if  all  pro- 
jectionists were  members  of  the  N.  A.  M.  L.  we  would  not  have  to 
look  forward  to  receiving  film  which  has  been  entirely  at  the 
mercy  of  the  exchange  inspectors.  And  again  I  know  there  are 
lots  of  projectionists  who  would  be  glad  to  pay  the  subscription 
price  of  such  a  publication  just  to  hear  of  the  activities  of  their 
brother  projectionists.  And  I  have  no  doubt  but  that  every  N.  A. 
M.  L.  member  would  subscribe.  I  have  communicated  with  a 
member  of  the  League  who  lives  in  Douglas,  Ga.,  and  have  put 
my  suggestion  before  him  and  same  met  his  approval.  He  fur- 
thermore stated  that  he  would  not  only  be  glad  to  subscribe  to 
the  journal,  but  would  assist  in  its  publication  by  doing  anything 
in  his  power  to  help  put  the  N.  A.  M.  L.  "  over  the  top."  I  be- 
lieve it  will  go  "  over  the  top  "  100  strong.  But  not  until  we  let 
"  operators  "  who  are  not  members  of  the  N.  A.  M.  L.  know  that 
we  intend  to  go  to  the  extreme  to  make  this  the  strongest  organi- 
zation of  its  kind.  And  I  think  that  a  journal  would  stimulate 
interest  in  the  members  of  the  League.  If  we  should  get  such  a 
journal  I  intend  (after  reading  mine)  sending  it  to  some  pro- 
jectionist who  is  not  a  member.  Don't  you  think  he  would  be 
interested  enough  to  inquire  further  into  such  a  League  that 
would  go  to  the  trouble  of  sending  him  one  of  its  journals,  there- 
fore finally  bringing  about  his  enrollment  in  the  N.  A.  M.  L. 

No  doubt  but  that  I  have  written  too  much  already,  but  I  want 
to  second  the  motion  on  the  suggestion  of  the  listing  of  the  names 
of  the  members  of  the  N.  A.  M.  L.  There  are  several  members 
who  would  write  a  friendly  letter  to  them  "every  now  and  then," 
thereby  getting  better  acquainted  and  exchanging  ideas  would 
naturally  increase  his  knowledge  of  his  profession. 

"  Last  but  not  least/'  I  ask  you  to  excuse  the  condition  of  this 
letter,  as  I  just  can't  keep  my  fingers  off  the  wrong  keys,  and 
besides  I  am  a  projectionist  and  not  a  stenographer. 

Just  one  more  question,  Mr.  Bragdon :  "  Do  we  have  any  large 
city  projectionists  members  of  the  N.  A.  M.  L. ?"  And  atwut  how 
many,  please? 

Hoping  to  hear  your  opinion  of  the  journal  suggestion  in  the 
next  issue  of  the  News,  I  beg  to  remain 

Very  sincerely  yours,    John  E.  Fuller, 
Projectionist,  Lyric  Theatre,  Forney,  Texas. 

Comment: — You  don't  have  to  excuse  the  condition  of  your 
typewriting.  The  worst  typewriting  is  so  much  easier  to  read  and 
understand  than  the  average  handwriting  that  your  letter  was 
a  pleasure  to  read. 

Am  sorry  to  say  that  your  question  as  to  city  and  country  mem- 
bers of  the  N.  A.  M.  L.  cannot  be  answered  just  now.  We  have 
never  listed  them  under  these  two  headings.  However,  we  are 
certain  that  a  commendable  proportion  of  the  members  are  from 
so-called  big  cities.  Some  day  we  are  going  to  print  a  listing  of 
the  members  by  States  and  perhaps  by  cities.  In  some  of  the 
latter  we  know  that  projectionists  are  100  per  cent.  N.  A.  M.  L. 
members.    Sounds  pretty  good,  doesn't  it? 


Back  from  the  Army 

I  know  you  think  I  am  dead,  but  am  not,  for  I  am  still  on 
two  legs  in  a  Motion  Picture  Booth,  and  always  will  be,  I  guess 
at  lea.'^t  in  the  same  business. 

The  leason  you  have  failed  to  hear  from  me  before  is  that  I've 
been  in  the  Anny  until  iccently,  and  upon  being  discharged  ca-ne 
here,  and  :im  now  working  at  the  Colonial  and  Liberty  t^^catres, 
also  have  charge  of  the  Opera  House  Booth,  all  owned  by  the 
Phoenix  Amusement  Company,  of  Lexington,  Ky. 

Am  leaving  here  November  1  for  Elwood,  Kan.,  where  I  will 
have  charge  of  the  Palace  Gem  Projection  owned  by  W.  P.  Rousel. 

Kindly  send  me  a  blank  to  fill  out  so  that  you  will  have  a 
better  record  of  me.   Also  some  labels  as  I  am  nearly  out  of  them. 

Reply: — Glad  to  see  you  back.  Within  a  few  weeks  you  will 
have  become  so  familiar  with  the  "  old  game"  that  you  will  forget 
you  ever  left  it. 

A  new  supply  of  labels  are  going  forward  to  you  under  sep- 
arate cover  together  with  a  button.  We  have  no  extra  labels,  but 
you  may  cut  one  out  from  a  recent  issue  of  the  News  and  send  it 
in,  being  sure  that  you  mark  your  membership  number  on  it  so 
you  won't  get  another  one. 


C^Tnc  Columbia  Cored  Upper  holds  ingredients 
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cracking  near  the  crater  The  Columbia 

Silvertip  Lower  is  unique  for  its  high  current 
capacity;  small  in  diameter,  it  does  not  shadow 
the  crater  of  the  positive 


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Motion  Picture  N  e 


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Why  is  a  Film  Cement? 

Some  of  them  seem  to  be  for  provoking 
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But  IMSCO  Film  Cement  makes  a  per- 
manent mend,  the  same  as  if  the  film 
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If  you  don't  believe  it,  a  15c  bottle  will 
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And  the  same  as  IMSCO  Film  Cement 
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Close-Up  Work 

By  William  Barbarin  Laub 

IN  the  making  of  motion  pictures  in  the  studios  of  America  but 
one  focal  length  lens  is  generally  used  for  all  kinds  of  work, 
namely,  a  two-inch  lens.  The  width  of  the  angle  obtained  with 
such  a  lens  is  in  many  ways  a  most  convenient  one ;  enabling  one 
to  place  the  camera  in  a  convenient  position  in  relation  to  the  lights 
used  for  scene  illumination  and  in  addition,  its  depth  strikes  a 
happy  medium  between  the  longer  focal  length  lens  and  the  wide 
angle,  or  short  focal  length  lens. 

Because  of  the  fact  that  a  two-inch  lens  is  more  or  less  of  a 
"happy  medium"  as  we  might  say,  cameras  on  which  only  one 
lens  can  be  mounted  at  a  time  are  almost  always  equipped  with 
this  size  lens  and  the  longer  focal  length  lens  is  never  substituted 
for  it  unless  the  photographer  finds  himself  in  a  position  where 
he  must  "draw"  his  object  or  subject  to  him.  There  are  times 
of  course  when  it  is  inconvenient  to  place  a  camera  within  three 
or  four  feet  of  a  subject  that  we  want  in  great  detail  and  then  a 
three-inch  or  even  longer  focal  length  lens  is  very  desirable. 
We  have  in  mind  the  making  of  wild  animal  pictures  perhaps.  But 
of  course  there  are  other  times  when  it  is  far  easier  to  "shoot" 
from  a  distance  in  making  a  "close-up,"  when  the  longer  focal 
length  lens  comes  in  handy.  Another  reason  why  cameramen 
seldom  change  lenses  and  take  the  close-up  from  the  same  "set-up" 
the  long  shot  has  been  made  from  is  that  directors  do  not  always 
want  the  far  different  effect  that  the  lens  of  longer  focal  length 
will  give.  In  other  words,  when  using  a  three  inch  lens  in  making 
a  close-up,  naturally  we  don't  get  as  much  depth  of  focus  as  with 
a  two-inch  lens  and  the  result  is  a  soft  out-of-focus  background 
that  we  would  not  have  to  the  same  extent  in  using  the  shorter 
length  lens.  On  the  other  hand,  there  are  many  who  prefer 
this  effect  in  close-ups  and  it  is  not  only  achieved  with  the  longer 
focal  length  lens,  but  the  lens  is  also  thrown  slightly  out  of  focus 
tn  many  cases,  giving  us  the  soft-focus  effect  so  often  seen  of 
late. 

It  still  seems  to  be  questionable  though  in  the  minds  of  many  that 
this  effect  is  desirable  or  that  it  is  true  to  the  whole  picture 
illusion ;  certainly  it  has  been  abused. 

The  B.  &  H.  Camera  is  fitted  with  mountings  on  a  revolving 
turret  for  three  lenses,  making  it  very  convenient  to  shift  from  one 
to  the  other.  But  it  is  impossible  to  do  this  while  actually  taking 
pictures.  It  is  a  matter  of  two  or  three  second's  work. 

"  Stops  " 

American  motion  pictures  certainly  are  faultless  in  many  cases  so 
far  as  sharpness  and  clearness  of  photography  is  concerned,  but 
we  believe  that  this  is  due  largely  to  the  universal  use  of  a  very 
superior  film-stock  as  well  as  to  our  clear  and  bright  "picture" 
weather.  For  it  is  seldom  that  exterior  work  is  done  unless  the 
light  conditions  are  nearly  perfect  and  we  can  afford  to  await  such 
days  in  most  sections  of  the  country.  Of  course  the  brilliancy  of 
our  light  varies  in  different  sections;  the  light  in  California,  for 
instance,  generally  being  more  intense  than  in  the  eastern  states. 
In  the  higher  altitudes  of  the  west,  on  a  bright  day,  one  will 
generally  be  able  to  "stopdown"  a  lens  to  f-16  and  even  further, 
whereas  in  the  east  at  the  same  time  of  the  year  and  under  the 
same  conditions  one  might  be  "working"  at  perhaps  f-11. 

No  doubt,  in  Europe,  the  motion  picture  photographer  would 
find  in  many  regions  as  ideal  working  conditions  as  we  have  in 
California  and  other  sections  of  the  United  States  for  certainly, 
we  have  seen  very  beautiful  photography  in  travelogue  pictures 
made  in  Europe.  On  the  other  hand,  the  chances  are  that  the  low- 
land countries  suffer  atmospheric  conditions  that  are  never  dupli- 
cated here  and  as  a  result  cinematographers  cannot  overcome  the 
handicap  nature  has  thrust  upon  them. 


FILM    DEVELOPING  CORPORATION 

,  Phono:  Union  4800,4801,4802 

LABORATORIES 

216-222  WEEHAWKEN  ST.  WEST  HOBOKEN,  N.  J. 


D\c  emb  er  20,  1919 


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Metol 
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Saganol 
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Sagamore 
Products 

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Hydrochinone 
Pyrogallic  Acid 

Send  us  25  Cents  and  the  names  and 
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American  Made 
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120-122  West  31st  Street 
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EAGLE  ROCK 
FILM 

"The  Quality  Raw  Stock" 

RIGHT  PHOTOGRAPHICALLY.  WILL 
NOT  GO  TO  PIECES  IN  THE 
PROJECTOR 


MADE  BY 

The  Eagle  Rock 
Manufacturing  Co. 

VERONA.  NEW  JERSEY 


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The  AUTOMATICKET  SYSTEM  has  gained  its 
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It  has  always  been  advertised  and  sold  strictly  on 
performance  facts. 

THE  PERFECTED  AUTOMATICKET  REGISTER 

is  mechanically  perfect  because  it  is  the  perfected 
product  of  ten  years  of  specialization  in  ticket 
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Our  booklet  of  vital  box  office  information  will  be 
sent  to  you  if  you  request  it. 


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Mr.  Projectionist 

If  you  are  aiming  to  make  your 
work  in  the  booth  pleasant  and  at 
the  same  time  satisfy  your  audience 
by  showing  them  a  clear,  flickerless 
picture,  then  you  should  use 

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Give  SPEER  CARBONS  a  trial 
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AGENCIES  WANTED 

FOR  BIOSCOPE  MACHINES  AND 
ACCESSORIES,  CARBONS,  SLIDES, 
ELECTRIC  GENERATING  SETS,  etc. 

E.  H.  DuCASSE 

Merchant  and  Manufacturer's  Agent 
One  of  India's  Leading  Film  Importers 
BANK     REFERENCES  EXCHANGED 
19,  CHOWRINGHEE,  CALCUTTA 


Antomatically  supplies  only 
snch  voltase  as  arc  requires. 
No  waste  of  rurrent  in  ballast. 

HERTNER  ELECTRIC  MFG.  CO. 
Wei  IHlh  Siteel       Cle?eland,  Ohio,  O.SJi. 


"THE  BIOSCOPE" 

The  representative  weelily  Jour- 
nal of  the  British  Film  Industry. 

Of  special  interest  to  all  who 
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Offices:  85  Shaftesbury  Afenne,  London,  W.  I. 

Specimen  copy  free  on  request. 
Foreign  Subscriptions:  One  pound 
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ewman"  Brass  Frames  and  Rails 


Accompanying  cut  shows  our  new  style  unit  frame 
for  corners  of  theatre  lobbies.  Especially  designed 
to  fit  irregular  shaped  columns  and  sloping  entrances. 
Neat,  attractive  and  complete,  it  enables  the  passer- 
by to  see  at  a  glance  the  entire  program. 

Send  sketch  for  prices  and  ask  for  new  1919'catalog. 

THE  NEWMAN  MFG.  CO.^ 

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717-19  Sycamore  Street,  Cincinnati,  Ohio  ^ 
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Canadian  Representative! 
J.  T.  Malone.  337  Bieury ^Street. 

Montreal,  Canada |   

Pacific  Coast:  G.  A.  Metcalfe.  San  Francisco,  Cal. 

Frames,       Easels,       Rails,       Grills,  Signs, 
Choppers,       Kick  Plates,        Door  Bars 

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South 


Laboratory  of  Film  Developing  Corporation  an 
Interesting  Sight 

ON  the  west  shore  of  the  Hudson  not  far  from  the  center  of 
Hoboken  the  laboratory  of  the  Film  Developing  Corporation 
is  running  at  full  blast  This  laboratory  under  the  direction  of 
Messrs.  Houdini,  Hardeen  and  Davidson  has  forged  ahead  by  its 
production  of  work  of  high  quality  until  it  occupies  a  position 
as  one  of  the  leaders  in  fine  film  development. 

Although  the  interior  of  all  laboratories  are  much  the  same  as 
far  as  equipment  and  procedia  are  concerned,  the  Film  Develop- 
ing laboratory  offers  some  refinements  in  these  respects.  Par- 
ticularly impressive  is  the  roominess  of  the  separate  departments. 
Instead  of  having  many  machines  in  a  close  space  with  little  room 
for  expansion,  there  is  plenty  of  space  in  every  direction. 

In  the  printing  room,  for  instance,  there  is  room  for  IS  to  20 
printing  machines,  and  a  like  amount  of  spaciousness  is  found  in 
the  perforating  department.  Three  projectors,  two  Simplexes  and 
a  Baird,  are  used  to  prove  each  foot  of  film  before  being  sent  out. 

But  probably  the  most  interesting  parts  of  the  Film  Develop- 
ing plant  are  the  automatic  developing  machines.  There  are 
three  of  these  automatics,  a  small  negative  machine  and  two  mam- 
moth positive  machines.  Through  the  use  of  these  machines,  it 
is  possible  to  pass  films  from  printing  machines  through  the  va- 
rious developing  and  drying  processes  without  being  touched 
by  the  human  hands.  The  drying  drums  are  totally  inclosed  and 
ara  fed  with  perfectly  conditioned  air. 

In  personnel  the  laboratory  is  especially  fortunate  in  having 
workers  long  experienced  in  the  handling  of  film.  Superintendent 
Flosse  has  been  identified  with  laboratory  practice  for  many 
years.  Mr.  Joseph  Leighton  is  an  expert  negative  developer.  Miss 
Madelaine  Keough  is  floor  lady,  and  Miss  Sohns  is  in  charge  of 
the  printing  department. 

The  Film  Developing  plant  has  been  laid  out  for  an  ultimate 
capacity  of  1,500,000  feet  weekly. 


More  About  Punch  Holes 

ROBERT  TEESON,  Camas,  Wash. : 
I  suppose  you  will  be  quite  surprised  to  get  a  letter  from  this 
part  of  the  world  because  this  is  my  first  offense. 

I  am  a  constant  readers  of  the  News  and  have  been  very  inter- 
ested in  this  scrap  over  the  punch  holes  and  between  the  big  town 
operator  and  the  little  one.  (I  had  better  say  right  here  that  I 
am  one  of  the  little  ones  in  a  town  of  1,100  people.)  I  have 
stayed  out  of  this  scrap  altogether  until  I  read  Mr.  L.  Garvin's 
letter  in  the  September  20  issue  of  the  News.  After  reading  that 
I  had  to  say  something.  Mr.  Garvin  sure  has  the  right  idea  about 
the  little  operator  getting  the  blame  for  the  big  one.  His  letter 
reminded  me  of  a  couple  of  little  cases  of  trouble  that  I  had. 

We  got  a  show  from  an  exchange  in  Seattle  which  was  almost 
a  new  picture.  After  our  showing  we  shipped  it  to  a  show  in 
Portland  for  its  second  run.  Before  sending  it  to  this  theatre 
I  took  out  four  misframes  and  rewound  the  whole  show  ready 
for  use.  Well,  in  about  a  week  we  got  a  letter  from  the  exchange, 
inclosing  about  three  feet  of  film  all  chewed  up.  They  said  about 
300  feet  of  the  returned  show  was  ruined  and  wanted  us  to  pay 
20  cents  a  foot  for  it. 

Another  time  I  was  in  the  booth  of  one  of  the  biggest  theatres 


■  ■  ■  ■ 


You  need  Bartola  music  in  your  theatre.   Easy  monthly  payments.    Send  for  catalogue. 
BARTGLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  III  Factory,  Oshkosh,  Wis. 


December  20,   i  9  i  9 


(Equipment  Service)  452S 


EASTMAN 
FILM 


is  so  safe-|2:uarded  in  its  man- 
ufacture, so  carefully  tested 
at  every  stage  that  it  never 
has  an  opportunity  to  be 
anything-  but  right. 


Identifiable  by  the  words  " JEastman"  and 
"Kodak"  on  the  film  inarg^in 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


The 
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Pathe- 
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Flickerless 
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Motion  Picture 
Projector 

Will  ruD  the  **  Safety  Standard  *'  narrow-width,  slow-burning 
film,  adopted  by  the  Society  of  Motion  Picture  Engineers. 

Can  be  used  by  anyone,  any  time  and  anywhere,  without  any 
danger,  fire  or  insurance  restrictions. 

Labeled  by  Underwriters,  "  Enclosing  Booth  Not  Required." 

Weighs  only  23  lbs.  Fits  in  a  small  case.  Operates  from  any 
light  socket.  The  wonderful  T4  lamp  (just  perfected  for  us) 
gives  from  3  to  4  times  the  illumination  formerly  obtainable. 
Uses  less  than  100  watts  in  lighting  12  ft.  picture  at  75  ft. 
Motor  drive  and  rewind  at  variable  speed. 

yjjp.  rnfllcp/  Path^scope  Prints  from  any  negative, 
c  iiictts.c  I  path^scope  Negatives  from  any  positive. 

Send  for  32-Page  Convincing  Catalog 

The  Pathescope  Co.  of  America,  Inc. 

•flDept  N.ISuite  1872JJ 

Aeolian  Kall,!|35  West  42nd  Street, 'New  York  ^ 

'Ageneiet'and  Seroiee  Stations  in  Principal  Citier 


^^or  theatre  seaty 


CRAFTSMAN 
FABCIKOID 

Beautiful 
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For  ARTISTIC  LOBBY  DISPLAY 
and  STAGE  DECORATIONS 

Install  our  line  of  Artificial  FLOWERS, 
TREES,  VINES,  LEAVES,  GARLANDS, 
WREATHS  and  PALMS. 

Estimates  cheerfully  given. 

Our  catalogue  No.  8  illustrating  in  colors 
the  latest  artificial  flowers  for  Theatre 
decoration  FREE. 

FRANK  NETSCHERT 


61  Barclay  Street 


New  York  City,  N.  Y. 


4526    (Equipment  Service) 
A  CHRISTMAS  HINT 


This  SPECIAL  TOOL  OUT- 
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expert  operator  and  repair- 
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Manufacturers  of  M.  P. 
Accessories. 


One  reason  so  many 
small  theatres  have  in- 
stalled Estey  Organs 
is  because  so  many 
large  ones  have. 

The  Estey  Organ  Co. 

BRATTLEBORO,  VT. 

See  our  page  ad  in  tbe  Jan.  10th 
Issue  of  the  Motion  Picture  News 


Theatre  and  Exchange 
Mailing   List  Service 

We  rent  lists  of  or  address  con- 
templated or  existing  theatres, 
exchanges,  state  rights  owners, 
publicity  mediums  and  producers, 
selected  as  to  territory,  class,  eto. 
Twenty  thousand  changes  were  re- 
corded In  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to 
50%  in  postage,  etc. 

MOTION  PICTURE  DIRECTORY  CO 

244  W.  42nd  St.,  New  York 

Phone,  Bryant  8138 
Addressing  Multigraphing 
Typewriting  Printing 


in  Portland,  and  I  saw  the  operator  punch  the  tail  end  of  each 
reel  for  about  IS  or  20  feet  back.    I  told  him  he  didn't  seem  to 
are  how  many  holes  he  punched.    He  says:  "What  is  it  to  me? 
I  only  have  to  run  them  for  two  days." 

I  got  a  film  a  short  time  ago  that  had  just  had  its  first  run  in 
Portland  and  when  showing  it  I  had  a  hard  time  keeping  it  on 
the  sprockets,  but  when  investigating  it  I  found  12  splices  made 
with  one-half-inch  lays  and  in  most  of  them  the  sprocket  holes 
did  not  even  match.  I  don't  know  whether  it  was  done  at  the 
exchange  or  the  booth,  but  whoever  did  I  would  like  to  give  him 
a  lesson  in  splicing. 


Motion  Picture 

Business 
Opportun 


How  to  Measure  Condensers 

Is  there  any  way  of  measuring  focal  length  of  condensers? 
Some  we  get  from  supply  houses  are  thin  but  are  marked  the  same 
focal  length  as  the  thicker  one. 


Reply:  There  surely  is  a  way  to  measure  the  focal  length  of 
condensers  and  the  test  can  be  carried  out  without  expensive 
apparatus.  Find  some  means  to  hold  the  condenser  upright  and 
steady.  Then  take  a  piece  of  pasteboard  and  cut  from  its  center 
a  hole  about  J^-in.  in  diameter.  Make  the  same  kind  of  arrange- 
ment with  the  pasteboard  as  you  did  with  the  condenser  so  that 
it  will  stand  in  any  position  without  wabbling.  Arrange  the  con- 
denser and  pasteboard  mask  as  shown  in  this  sketch. 


3 


A  =  Condienser 
B=  Mask 

C  =  Tocusing  Screen 


with  4-'  hole 


Take  the  whole  equipment  to  an  open  window  where  a  building 
or  a  tree  is  visible  several  hundred  feet  away.  Be  sure  that  the 
piano-surface  of  the  condenser  is  toward  the  distant  object.  Place 
the  cardboard  mask  close  up  to  the  condenser  so  that  the  hole  in 
the  mask  is  in  line  with  the  "  peak "  of  the  condenser  surface. 
Finally  move  the  screen  until  the  distant  object  is  brought  to  a 
sharp  focus.  The  distance  measured  from  the  cardboard  to  the 
screen  is  the  focal  length  of  the  lens. 

Results  thus  arrived  at  should  agree  with  the  focal  length  as 
determined  by  the  maker  who  uses  a  mathematical  formula,  in 
which  the  index  of  the  class  is  used  as  one  factor. 


NEXT  ISSUE 

of  Motion  Picture  News 

Brings  Back 
The  Large  Size  Page 


let 


r 

r 


1^ 


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December  20 ,  J  9  i  9 
^miiiiiiiimiiiiillilimilllllllllllllllllll^^ 

I  The  Complete  Plan  Book  j 


"  Mutt  and  Jeff  in  Iceland  " 

(Bud  Fisher  Cartoon — Fox) 

MUTT  and  Jeff  are  traveling  again.  Whatever  possessed  them 
to  go  to  Iceland  no  one  is  able  to  find  out.  But  the  freaks 
are  capable  of  doing  most  anything.  And  presumably  Iceland  is 
just  as  attractive  to  them  as  Paris.  They  are  working  for  science 
here  for  it  is  their  object  to  catch  the  Aurora  Borealis  with  the 
aid  of  the  camera.  The  cartoon  gets  off  to  a  laughable  start,  for 
snow  flakes  are  falling  rapidly  and  the  freaks  are  just  rising  from 
their  slumber.  No  eskimo  snow  house  for  them;  they  sleep  right 
out  in  the  open.  A  huge  penguin,  who  shimmies  when  he  walks, 
endeavors  to  make  their  acquaintance  and  Jeff  believes  it  to  be  the 
Borealis.  They  are  just  about  to  turn  the  crank  on  the  bird  when 
he  flies  to  a  rocky  ledge. 

Here  it  is  Mutt  shows  remarkable  courage.  He  makes  a  bridge 
of  his  body  so  that  the  little  partner  can  take  a  close-up.  But 
the  penguin  is  an  elusive  thing  and  flies  away.  Mutt  attaches  a 
rope  to  his  body  and  asks  Jeff  to  lower  him  within  camera  dis- 
tance of  the  bird.  Jeff  lowers  him  all  right  and  then  forgets  that 
the  camera  has  no  film  in  it.  So  the  tall  fellow  takes  an  icy  bath. 
Three  plunges  does  he  take  because  of  Jeff's  absent-mindedness. 
What  does  Mutt  amount  to  when  science  calls?  The  little  man 
chases  the  bird  into  a  cave  and  comes  out  dragging  a  huge  polar 
bear.  By  this  time  he  thinks  of  Mutt's  predicament.  Hauling  him 
to  the  top  he  finds  his  "sidekick"  thoroughly  caked  in  ice  up  to 
his  long  and  skinny  neck.  The  ice  is  broken  around  his  arms  and 
Mutt  gives  chase  using  the  ice  around  his  legs  for  a  sled.  And 
when  he  catches  Jeff  he  gives  him  a  tremendous  blow  on  the  head. 
And  so  the  little  fellow  counts  stars,  and  yells — "Camera  I  I  see 
the  Aurora  Borealis."  A  very  comical  cartoon — the  funniest 
one  in  several  weeks.  The  bird  is  a  rare  one.  Mutt  and  Jeff 
should  sign  him  up.— LAURENCE  REID. 


"  Capt.  Kidd's  Kids  " 

(Harold  Lloyd  Comedy— Two  Reels— Pathe) 

HAROLD  LLOYD  is  certainly  carrying  a  beacon  light  and 
showing  the  way  to  his  contemporaries  when  it  comes  to 
original  methods.  He  has  the  neatest  bag  of  tricks  in  his  reper- 
tory than  all  the  other  mirth  provokers  combined ;  with  one  excep- 
tion. It  is  not  so  much  that  his  burlesques  are  new,  but  that  he 
has  a  way  of  making  them  appear  novel  and  up-to-date.  No  em- 
plo>-ment  of  trick  photography  does  he  countenance  nor  any 
freakish  methods  of  make-up.  Equipped  with  his  tortise-shell 
glasses  and  relying  only  on  his  own  strong  sense  of  humor  he 
scores  easily,  surely  and  humorously.  His  burlesques  are  always 
interesting  because  he  gets  away  from  the  beaten  path  and  pre- 
sents them  without  the  aid  of  a  menangerie  or  slapstick  accoutre- 
ments. Some  of  this  credit  must  be  given  Hal  Roach  the  man  at 
the  helm.  Granted  that  Mr.  Lloyd  is  original  and  a  genuine  fun- 
,  maker,  his  subjects  would  not  be  so  spontaneous  with  humor  if 
the  guiding  hand  of  Mr.  Roach  was  not  there  to  point  the  way. 

"  Capt.  Kidd's  Kids  "  is  a  two-reel  comedy  which  takes  advan- 
tage of  the  dream  situation.    His  sweetheart,  Bebe  Daniels,  is 
about  to  sail  for  the  South  Sea  Islands.    She  calls  him  up,  but  her 
I  mother  finishes  the  conversation,  and  Harold's  courtship  at  the 
I  same  time.    Our  hero  in  the  meanwhile  has  just  awakened  from 
a  severe  "  hangover  "  acquired  from  his  farewell  bachelor  dinner. 
I  The  scenes  attendant  upon  this  part  of  the  story  are  as  funny  as 
Lloyd  has  ever  shown  us.   Snube  Pollard  is  the  foil  as  usual,  and 
being  the  valet,  it  is  his  duty  to  take  everything  that  comes  his 
way.    And  his  walrus-like  expression  is  both  pathetic  and  funny. 
Harold  goes  back  to  sleep  and  dreams.   And  what  a  dream  I 

He  is  on  the  briny  deep  with  Snubs  and  a  dog  and  the  swim-  • 
ming  is  very  difficult,  especially  when  the  mongrel  has  the  life- 
preserver.    A  pirate  ship  hove  into  sight  and  manned  entirely 
by  pretty  buccaneers.   And  it  doesn't  take  the  swimmers  long  to 


reach  the  life-boat.  Once  on  deck  and  Harold  has  the  time  of  his 
life.  These  pirates  could  rob  the  navies  of  the  world  so  pretty  are 
they  and  so  becomingly  costumed.  Middy  blouses,  athletic  trunks, 
and  bare  knees  and  short  boots — they  are  "  straws  "  to  a  drown- 
ing man.  When  Harold  whips  single-handed  the  real  pirates  who 
are  prisoners  in  the  fo-cas'le  he  wakes  up  and  finds  that  he  is  really 
on  the  same  boat  with  Bebe.  And  he  gives  her  mother  a  piece  of 
his  mind.  And  she  realizes  that  he  is  masterful  enough  for  her 
daughter.  A  clever  comedy,  and  one  full  of  action  and  adventure 
and  color  and  atmosphere. — LAWRENCE  RAID. 

"A  Woman  in  Grey" 

(A  Fifteen-Episode  Serico  Serial,  Starring  Arline  Pretty) 

THE  customary  ingredients  considered  necessary  to  render  a 
chapter-picture  an  interesting  source  of  entertainment  are 
found  liberally  scattered  throughout  the  first  five  episodes  of 
"A  Woman  in  Grey".  Mystery — hidden  motives  and  obscure 
personages — is  the  predominating  characteristic  of  this  serial.  All 
the  factors  of  the  complicated  problem  are  presented  in  the  in- 
itial episode,  which  is  appropriately  titled  "The  House  of  Mys- 
tery". In  this  house  a  Mrs.  Haynes  has  been  found  murdered. 
On  the  evidence  of  Mary  Edwards,  a  servant,  the  adopted  daugh- 
ter of  the  victim,  Florence  Haynes,  is  found  guilty  of  the  crime. 
Florence  dies  in  prison  five  years  later.  Mary  Edwards  disap- 
pears. 

After  a  lapse  of  years,  during  which  the  house  has  been  un- 
tenanted, Wilfred  Amory  buys  the  property  and  sends  his  sec- 
retary, Tom  Thurston,  to  inspect  the  premises  preparatory  to 
moving  in.  Tom,  while  pursuing  his  inspection  through  the  dust- 
laden  rooms,  is  startled  by  the  presence  of  a  strange  woman, 
posing  as  a  Miss  Ruth  Hope.  Later  another  mysterious  char- 
acter makes  his  appearance  in  the  house  in  the  person  of  Hav- 
iland-Hunter.  Both  these  persons  are  represented  as  being  en- 
gaged in  a  competitive  hunt  for  a  missing  document,  the  "Amory 
Code",  which  is  concealed  in  the  house  and  which  holds  the  clue 
to  a  hidden  fortune  and,  is  seems  also,  to  the  mystery  surround- 
ing the  murder  of  Mrs.  Haynes.  By  the  trend  of  subsequent 
events,  Tom  becomes  an  ally  of  the  mysterious  Miss  Hope  in 
the  struggle  for  the  possession  of  the  "Amory  Code",  which  is 
unearthed  in  the  early  part  of  the  action. 

The  mystery  now  becomes  a  double-horned  problem.  First, 
who  is  this  Ruth  Hope,  the  Woman  in  Grey,  and  what  is  her 
relation  to  the  Haynes  murder?  Secondly,  to  what  obscure  paths 
and  hidden  treasure  does  the  'Amory  Code"  hold  the  key?  The 
suspense  aroused  by  these  two  central  elements  of  the  mystery 
is  further  intensified  by  the  keen  competition  of  the  opposing 
forces  for  the  possession  of  the  code,  which  passes  from  one  side 
to  the  other  in  the  cross-currents  of  circumstances.  Hunter  on 
his  side,  of  course,  is  ably  abetted  in  his  villainy  by  a  couple  of 
henchmen. 

Action,  strange  events  cleverly  planned  to  reinforce  the  central 
mystery,  and  "chance-taking"  stunts  add  to  the  entertaiment  value 
of  the  production.  Romance,  also,  with  two  women  set  in  oppo- 
sition to  win  the  hero's  love,  lends  a  thread  of  heart-appeal  to 
the  other  skeins  of  interest  found  in  the  story. 

Arline  Pretty,  in  the  role  of  Ruth  Hope,  fits  her  part  and 
registers  well  in  moments  of  action  and  suspense.  Henry  G. 
Sell,  in  the  role  of  Tom  Thurston,  gives  Miss  Pretty  creditable 
support.  In  several  rather  strenuous  moments  during  the  first 
five  episodes,  Mr.  Sell  is  called  upon  to  expend  considerable 
energy — notably  in  a  number  of  rough-and-tumble  encounters 
with  Fred  Jones,  the  heavy.  At  the  beginning,  Mr.  Sell  seems 
same-what  wanting  in  athletic  alertness  and  thoroughness  of 
action,  but  he  eventually  warms  up  to  his  work,  ad  then  things 
begin  to  happen,  "fast  and  furious",  to  the  opposition  forces. 
Fred  Jones,  in  the  role  of  the  mysterious  Haviland-Hunter, 
proves  a  good  heavy  in  a  part  that  calls  for  considerable  action 
at  various  stages. 
The  story  was  written  by  C.  N.  &  A.  M.  Williamson,  and  the 
scenario  by  Walter  Richard  Hall.  James  Vincent  directed  the 
production.  Altogether,  "A  Grey  Woman"  will,  in  the  opinion 
of  the  reviewer,  supply  sufficient  thrills  and  adequate  entertain- 
ment to  the  devotees  of  the  serial. — E.  F.  SUPPLE. 


452S 


Motion  Picture 


Margarita  Fisher  in  "  The  Hellion  "  producec  ; 
American  Film  Co.,  distributed  by  Path 


Monroe  Salisbury  showing  one  of  his  latest  sketches  to  the  members  of  his  company  during  the 
production  of  "  The  Phantom  Melody  "  his  latest  Universal. 


"  The  Hayseed  " 

(Paramoiint-Arbuckle  Comedy — Two  Reels) 

WE  cannot  remember  when  Fatty  Arbuckle  has  had  a  more 
rollicking  comedy  than  "  The  Hayseed."  The  big  fun- 
maker  is  particularly  partial  to  rural  life  in  his  subjects  and  he 
has  made  such  a  study  of  it  that  it  seems  genuine  even  though 
it  is  richly  burlesqued.  Fatty  himself  still  takes  the  role  of  a 
humorous  half-wit  and  that  he  is  an  artist  of  the  first  order  can 
not  be  denied  in  the  easy  assurance  which  marks  his  performance. 
He  is  the  rural  mail  carrier  here  and  he  shoots  the  letters  in  the 
mail  boxes  with  quickness  and  despatch.  One  of  the  humorous 
highspots  of  his  tricks  is  when  he  orders  a  suit  of  clothes  from 
a  Chicago  mail  order  house.  The  measurement  is  called  off  in 
automobile  terms.  It  arrives  and  also  a  glass  sparkler  which 
Fatty  is  going  to  give  his  girl.  But  on  reaching  her  house  he 
discovers  the  crooked  sheriff  has  been  there  for  the  same  pur- 
pose. The  latter  has  given  her  a  genuine  ring  purchased  with 
stolen  money  from  the  post-office. 

And  so  it  goes  building  from  one  comical  point  to  another. 
The  climax  comes  in  a  "shindig"  conceived  and  executed  in  typi- 
cal rural  style.  Someone  recites,  another  performs  conjuring 
tricks,  and  Fatty  comes  out  himself  and  bursts  into  song.  To 
make  his  voice  strong  he  eats  onions.  When  the  ballad  is  finished 
(one  of  those  heart  "depressers")  the  sheriff  accuses  him  of 
theft.  But  no  one  can  get  near  him  on  account  of  his  breath. 
But  it  all  ends  well  when  he  asks  his  girl  to  eat  just  one  onion, 
which  will  equalize  the  fifty  he  has  eaten.  So  they  are  able  to 
embrace.  There  is  a  laugh  in  every  turn  of  the  camera  and  what 
is  more  it  is  not  gained  by  slapstick  methods.  Every  player 
works  quietly  but  scores  his  points  beyond  a  doubt.  Al.  St.  John 
is  the  skinny  sheriff  and  he  is  as  funny  as  ever.  And  Fatty  Ar- 
buckle still  has  that  intelligent  dog.  "The  Hayseed"  will  make 
an  undertaker  laugh  and  bring  chuckles  from  a  grouch.  It  is 
good  enough  to  be  featured. — LAURENCE  REID. 


'  Tulagi  "  and  "  New  Hebrides  " 

Two  Single  Reel  Martin  Johnson  Pictures  Through 
Robertson-Cole ) 

tt'yHROUGH  the  Isles  of  the  New  Hebrides"  and  "Tulagi— 
1  A  White  Spot  in  a  Black  Land,"  are  two  very  interesting 
reels  in  Martin  Johnson's  new  series,  "On  The  Borderland  of 
Civilization,"  being  distributed  by  the  Robertson-Cole  organiza- 
tion. 

The  tropical  scenery  is  beautiful  and  the  savages,  almost  nude, 
look  vicious  enough  to  bring  to  the  spectator  the  realization  that 
the  daring  explorers,  Mr.  and  Mrs.  Martin  Johnson,  are  con- 
stantly risking  their  lives  that  civilization  may  have  knowledge  of 
the  wild  and  weird  customs  of  these  black  tribes. 

We  can  well  beheve  that  cannibals  still  thrive  after  witnessing 
"Through  the  Isles  of  the  New  Hebrides"  and  "Tulagi"  is  cer- 
tainly "A  White  Spot  in  a  Black  Land,"  as  there  are  only  a  dozen 
white  persons,  comprising  the  British  Government's  officials  and 


staff,  and  surrounded  by  hundreds  of  natives  who  still  look 
act  as  if  they  were  but  a  step  away  from  barbarism. 

These  Martin  Johnson  reels  are  wonderfully  instructive  a= 
as  highly  entertaining  and  contribute  a  remarkably  strong 
of  any  program. — TOM  HAMLIN. 


"A  Day's  Pleasure" 

(Charles  Chaplin — Two  Reels — First  National) 

IF  you  do  not  make  the  mistake  of  exploiting  the  picture 
heavily  this  will  just  about  get  by.    Your  sole  exploi: 
should  be  to  place  Charlie  ChapUn's  name  and  picture  i: 
many  places  as  possible  and  announce  this  as  his  newest  Fi 
National  picture,  "A  Days  Pleasure." 

But  if  you  attempt  to  eulogize  the  actual  picture  itself  you  v 
certainly  have  a  lot  of  explaining  to  do  afterwards.    It  will  dr 
heavily  but  will  only  please  mildly.    For  it  does  not  begin  to 
the  Chaplin  stride  so  thoroughly  established  by  "A  Dog's  Li) 
and  "Shoulder  Arms." 

And  it  is  even  weaker  than  "Sunnyside."    Seasickness  on 
ship  and  a  barrel  of  tar  on  land,  augmented  by  the  antics  ' 
Ford  car,  afford  the  nuclevjs  for  the  alleged  comedy  contaii. 
the  scant  two-reels. 

Summary: — This  wnll  undoubtedly  register  tremendously  as 
box  office  attraction  but  will  not  generallv  satisfy  as  a  picture. 
TOM  HAMLIN 


Tack  Dillon,  director  of  "The  Right  of  Way," 
a  Screen   Classics  production  featuring  Bert 
Lvtell. 


December  so.    i  o  '  0 


4529 


"EVE  IN  EXILE' 

(AMERICAN-PATHE) 


"JUBILO'* 

^GOLDWYN) 


Hamilton  Story  Offers  Entertainment 

COSMO  HAMILTON,  who  can  he  hold  and  startling  when 
the  mood  strikes  him,  offers  evidence  in  his  "  Eve  in  Exile," 
that  he  is  not  dependent  upon  the  artificialities  of  society 
life  as  framework  for  his  stories.  Indeed  he  looms  up  as  decidedly 
human  in  this  tale  of  love,  lust  and  jealousy,  which  may  be  called 
a  study  in  the  quadrangle.  The  element  of  simplicity  and  the 
human  note  sounded  throughout  the  picture's  length  carry  it  along 
and  make  it  an  interesting  contribution  to  the  screen. 

Not  anything  new  in  screen  language  has  been  revealed,  but 
the  incidents,  the  situations  have  been  refurbished  by  the  author 
so  that  the  offering  is  made  rich  in  dramatic  values.  It  is  a  well 
conceived  plot  and  a  well  drawn  characterization  which  strikes  us 
as  the  outstanding  merits  of  the  picture  and  these  are  made  effect- 
ive through  a  human  and  humorous  perspective. 

So  you  have  an  absorbing  drama  in  "  Eve  in  Exile."  There  are 
certain  irrelevant  sceiies  which  might  be  dispensed  with  for  the 
sake  of  sequence  and  a  few  superfluous  characters  could  be  elimi- 
nated for  the  same  reason.  The  photographic  embellishment  de- 
serves the  highest  praise.  Charlotte  Walker,  in  the  title  role,  con- 
tributes a  performance  marked  for  its  depth  and  understanding, 
while  Thomas  Santschi  and  Wheeler  Oakman,  appearing  opposite, 
are  thoroughly  in  character.  Length,  7  Reels— LAURENCE 
REID.   

THE  CAST 

Eve  Ricardo   .Charlotte  Walker 

John  Sheen   Thomas  Santschi 

Paul  Armitage   Wheeler  Oakman 

George  Armitage  Melbourne  MacDowell 

Mrs.  Nina  Carey   Violet  Palmer 

EUzabeth  Kekewich   Martha  Mattox 

Jim  Ricardo   George  Periolat 

Easter  Monday   Harvey  Clark 

Dr.  Courtland  L.  C.  Shuraay 

Sitton  Bean   Perry  Banks 

By  Cosmo  Hamilton. 

Scenario  by  Lois  Zellner. 

Directed  by  Burton  George. 

Assistant  Director,  Eugene  Lowry. 

PRESS  NOTICE— STORY 

"  Eve  in  Exile,"  a  screen  version  of  Cosmo  Hamilton's  novel  and  play 

of  the  same  name,  will  be  presented  at  the    theatre  beginning   

with  Charlotte  Walker  in  the  leading  role.  Mr.  Hamilton's  work  is  by  no 
means  foreign  to  the  screen.  Several  of  his  plays  and  stories  have  been  pic- 
turued  and  always  with  considerable  success,  for,  although  the  author 
wntes  the  most  brilliant  sort  of  dialogue,  his  plots  and  his  treatment  of 
them  possess  an  originality,  a  subtle  twist  that  makes  them  stand  in  u 
class  by  themselves. 

"  Eye  in  Exile  "  deals  with  a  young  woman  who  is  exiled  with  a  spinster 
aunt  in  a  lonely  fishing  village  because  her  father  is  unable  to  provide  for 
her.  Here  it  is  that  she  is  wooed  by  two  admirers,  John  Sheen,  a  dom^ 
meering  figure  whose  admiration  is  guided  solely  by  lust,  and  Paul  Armi- 
tage, an  author.  It  is  the  former  and  his  sister,  Mrs.  Nina  Carey,  a  young 
widow,  who  stoop  to  discredit  Eve  in  Paul's  estimation.  The  latter,  realiz- 
ing that  the  attractive  stranger  has  usurped  her  place  in  the  affections  of 
Paul,  takes  advantage  of  the  opportunity  to  represent  Eve  as  an  adventuress 
Their  efforts  are  fruitless  eventually,  and  after  Sheen  has  severely  wounded 
Paul,  Nina  confesses  that  her  motive  was  a  purely  selfish  one. 

Mr.  Hamilton  has  developed  the  plot  and  characterization  in  a  vivid  man- 
ner, and  at  the  same  time  has  skillfully  incorporated  his  romantic  interest 
and  Its  attendant  conflict.  It  is  a  most  unusual  story  based  upon  a  theme 
of  love  that  is  earned  along  in  the  flotsam  and  jetsam  of  hate,  prejudice 
pride  jealousy  and  other  base  emotions.  The  roles  of  the  play  are  all  very 
capably  taken.  Charlotte  Walker  in  the  title  role  gives  an  uncommonly- 
good  performance.  An  emotional  actress  of  the  first  order,  she  delineates 
tne  role  with  power  and  feeling. 

CATCH  LINES 

Prom  a  fashionable  world  she  was  exiled  to  a  lonely  village.  And  because 
jne  had  poise  and  education  the  natives  scoffed  at  her.  What  happened' 
See     Eve  in  Exile." 

Two  men  loved  her — one  with  bestial  passion,  the  other  with  the  pure 
passion  of  the  heart.    See  "  Eve  in  Exile  "—a  picture  of  a  dramatic  romance. 

A  vital,  vivid  story  is  "Eve  in  Exile,"  by  Cosmo  Hamilton.  Sele  if 
enacted  on  the  screen  by  Charlotte  Walker.  A  tale  of  love  and  hate  pas- 
sion and  prejudice. 

PROGRAM  READER 

_  ^''^IP"  Hamilton,  author  of  many  stories,  contributed  the  play  "  Eve  in 
Elxile.  '  which  has  been  adapted  to  the  screen  with  admirable  success  It 
will  appear  at  this  theatre  very  shortly  with  Charlotte  Walker  as  the  star 
Followers  of  Hr  Hamilton's  career  will  be  delighted  with  this  announce- 
ment. Several  of  his  plays  and  stories  have  found  their  way  to  the  screen 
a  notable  one  being  "  Scandal,"  in  which  Constance  Talmadge  starred  The 
plot  of  Eve  in  Exile  "  deals  with  a  young  woman  who  has  been  forced 
into  exile  with  an  aunt  who  holds  a  narrow  outlook  on  life.  From  her  father's 
fashionable  world  she  takes  up  her  abode  in  a  small  coast  village  and  finds 
that  her  love  for  adventure  is  still  able  to  express  itself.  How  she  discovers 
romance— a  romance  that  is  mighty  near  a  tragedy  for  her— how  she  changes 
me  viewpoint  of  her  associates,  are  events  that  compose  a  most  unusuaV 
itory  and  one  rich  in  plot  and  characterization.  The  situations  are  handled 
in  expert  style  by  the  author,  director  and  players.  You  will  eniov  the  nic- 
ture  immensely.  '  ^ 


Will  Rogers  Scores  in  Charming  Picture 

IN  one  of  the  most  charming  photoplays  we  have  seen  in  a  long 
time  Will  Rogers  thoroughly  establishes  himself  as  a  screen  star 
of  the  first  magnitude.    This  picture  just  naturally  reaches 
out  and  takes  hold  of  your  heart  strings.    And  it  keeps  you 
enchanted  to  the  very  end.   A  well  balanced  cast  of  perfect  types 
artistically  portray  the  various  roles. 

The  story  is  a  simple  one  of  humor  and  pathos.  In  spite  of  the 
train  robbery,  the  shooting,  and  two  rattling  good  fights,  it  could 
never  be  truthfully  branded  a  melodrama.  The  suspense,  the 
quaint  characterization  of  the  roving  hobo,  the  neat  little  love 
element,  the  clever  sub-titles,  all  contribute  in  planting  the  strong 
sympathetic  appeal  in  this  picture. 

A  hobo  asks  a  rancher  for  a  meal  and  is  told  he  must  work 
for  it.  After  seeing  the  pretty  daughter  making  an  appetizing  pie 
he  voluntarily  breaks  the  habit  of  a  lifetime  and  performs  his 
first  manual  labor.  And  he  stays  on  the  job  and  becomes  a  producer 
until  the  rancher  is  safely  out  of  his  difficulties,  and  then  marries 
the  girl.  It  sounds  simple,  and  it  is  simple, — but  it's  great. 
Direction  and  continuity  are  above  par. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  arc: — Metropolitan,  big  puller  and  greatly  pleasing; 
Elite,  strong  puller  and  highly  pleasing;  Family,  big  puller  and 
very  pleasing;  Workers,  strong  puller  and  very  pleasing. — Length 
5  reels. — released  December  7. — TOM  HAMLIN 

THE  CAST 

Jubilo    Will  Rogers 

Rose  Hardy    Josie  Sedgwick 

Jim  Hardy    Charles  French 

Punt    Willard  Louis 

Bert  Rooker    James  Mason 

Story  by  Ben  Ames  Williams. 

Scenario  by  Robert  F.  Hill. 

Direction  by  Clarence  G.  Badger. 

Photography  by  Marcel  Le  Picard. 

PRESS  NOTICE— STORY 

"Jubilo,"  with  Will  Rogers  in  the  title  role,  is  the  screen  attraction  at 
the    theatre  for    days,  beginning   . 

Ben  Ames  Williams'  story  appeared  as  a  serial  in  the  Saturday  Evening 
Post  and  Goldwyn  Pictures  secured  the  screen  rights,  as  they  believed  the 
role  of  the  principal  character  would  fit  their  star  like  a  glove. 

And  Will  Rogers  is  credited  with  giving  such  a  masterly  characterization 
of  Jubilo  that  it  is  declared  he  has  firmly  established  himself  as  a  screen 
star  of  the  highest  calibre. 

When  this  homely  roving  hobo  was  forced  to  arise  from  his  slumber  in 
the  field  simply  because  the  sun  was  shining  in  his  eyes,  he  is  mystified  to 
see  a  train  robbery  occur  not  less  than  a  quarter  of  a  mile  away.  He 
noted  in  particular  that  the  leader  of  the  band  rode  a  black  and  white  horse. 

At  noon  of  the  same  day  he  applies  for  a  meal  at  a  ranch  and  is  refused 
unless  he  works  for  it.  After  catching  a  view  of  the  rancher's  pretty  daugh- 
ter making  an  appetizing  pie  he  breaks  the  habit  and  rule  of  a  life  time  and 
actually  performs  manual  labor.  And  then  he  sees  a  horse  in  the  barn  that 
he  is  convinced  was  used  by  the  leader  of  the  train  robbers. 

He  stays  on  the  job  and  becomes  a  producer.  There  is  some  excitement 
around  the  ranch  also.  The  boss  was  forced  to  thrash  him  one  day  and  on 
another  occasion  the  hobo  administered  severe  punishment  to  a  young' 
fellow  in  the  nearby  town  after  hearing  him  talk  about  the  rancher's 
daughter. 

This  picture  is  described  as  possessing  the  essential  human  appeal  that  is 
the  supreme  mark  of  greatness  in  a  photoplay. 

PROGRAM  READER 

He  was  just  a  wanderer.    And  this  was  by  choice. 

His  greatest  problem  was  how  to  keep  eating  without  working. 

And  then  a  change  came  over  him  after  seeing  a  pretty  girl  baking  a  pie. 

This  hobo's  cheerful  disposition  and  singing  of  "  In  the  Year  of  Jubilo  " 
earned  for  him  the  title  of  "Jubilo." 

Many  will  remember  this  great  story,  written  by  Ben  Ames  Williams, 
which  appeared  in  the  Saturday  Evening  Post  as  a  serial. 

Goldwyn  quickly  secured  the  screen  rights  because  it  had  the  star  that 
fitted  the  role  like  a  glove. 

Will  Rogers  has  the  title  role  in  "Jubilo,"  which  will  be  shown  in  this 
theatre  all  next  week.  And  it  is  a  photoplay  that  will  grip  you  by  its  sheer 
charm. 

SUGGESTIONS 

When  you  book  this  picture  you  must  concentrate  all  your  efforts  in 
getting  a  big  opening  and  you  can  then  depend  on  the  word  of  inouth 
praise  to  keep  them  coming  afterwards.  As  the  story  ran  as  a  serial  in  the 
Saturday  Evening  Post  very  recently,  you  should  feature  the  title  and  men- 
tion  it  in  every  announcement.  And  of  course  the  author's  name,  Ben' 
Ames  Williams.  After  they  see  Will  Rogers  in  this  one  you  can  rely  on 
his  name  to  bring  them  in,  but  he  has  not  been  a  screen  star  long  enough 
to  pull  heavily  until  they  see  a  few  more  like  this  picture.  We  would  not 
suggest  any  freak  stunts  on  this  picture.  Mention  that  it  is  a  Goldvyyn  and 
reap  any  benefits  that  the  brand  name  may  bring. 

CATCH  LINES 

How  to  eat  without  working  was  just  as  hard  as  how  to  work  without  eat- 
ing- 

His  only  enemy  was  the  sun,  which  wakened  him  in  his  great  open  air 
boudoir. 

The  smile  of  a  pretty  girl  making  an  appetizing  pie  impelled  one  hobo  to 
break  the  habit  of  a  lifetime  and  go  to  work. 

Where  a  quaint  rover  settles  down  and  brings  pleasure  to  h  s  neighbors. 


4530 


Motion  Picture  Net 


*'MoreDeadlyThan  theMale" 

(PARAMOUNT-ARTCRAFT) 


Ethel  Clayton  Scores  as  Polite  Vampire 

THE  strongest  thing  about  this  picture  is  its  title  and  it  is  at- 
tractive enough  to  lure  the  passerby,  notwithstanding  the 
star's  compelling  personality.  When  the  action  unfolds  this 
same  passerby  will  be  interested  in  the  characterization,  and  how 
Miss  Claylon  acquits  herself  in  the  role  of  a  polite  vampire.  It 
is  a  pictured  contribution,  since  it  smacks  of  heroes,  heroics,  and 
hero-worship  and  its  central  idea  is  founded  upon  the  game  of 
love  as  it  is  played  b>  a  resourceful  man  and  an  equally  resource- 
ful woman. 

The  story  doesn't  get  out  of  its  groove  which  accounts  for  a 
deal  of  repetitious  action.  Not  that  the  heroine  practises  the 
same  methods,  but  that  her  general  scheme  is  the  same.  It  is 
melodramatic  up  to  the  finale,  then  it  verges  toward  a  comedy 
vein.  One  is  never  in  doubt  how  the  story  will  end,  because  the 
hero  once  caught  is  unable  to  escape.  A  certain  quota  of  thrills 
constructed  around  the  male's  primitive  attitudes  and  the  female's 
efforts  to  escape  offer  up  a  bit  of  suspense,  but  once  it  is  all  over 
you  say  to  yourself,  "Where  have  I  seen  this  story  before?" 

The  interesting  part  of  it  is  Miss  Clayton's  perfect  study.  She 
interprets  the  par<  with  a  great  deal  of  poise  and  undersanding. 
Every  gesture,  every  expression,  every  mannerism  speak  volumes 
for  her  artistic  perceptions.  She  makes  the  character  actually  life- 
like— something  which  cannot  be  said  for  it  on  the  printed  page 
unless  you  use  your  imagination.  Director  Vignola  has  empha- 
sized its  high  lights  and  has  given  it  as  an  artistic  mounting. 
Edward  Coxen  portrays  the  hero  as  he  is  drawn.  Length,  S  Reels. 
—LAURENCE  REID. 

THE  CAST 

Helen  O'Hara    Ethel  Clayton 

Richard  Cailin    Edward  Hoxen 

Terry  O'Hara    Herbert  Heyea 

Jimmy  Keen    Hallam  Cooley 

Angela    Peggy  Pearce 

By  Joseph  Gollomb. 

Scenario  by  Julia  Crawford  Ivers. 

Directed  by  Robert  G.  Vignola. 

Photographed  by  James  C.  Van  Trees. 

PRESS  NOTICE— STORY 

Ethel  Clayton  will  re-appear  before  local  screen  patrons  when  her  latest 

picture,  "More  Deadly  than  the  Male,"  is  shown  at  the    theatre 

beginning   .    This  marks  the  first  photoplay  in  which  Miss  Clayton 

has  been  featured  for  several  months,  her  absence  from  the  screen  being 
explained  by  the  fact  that  she  has  but  recently  returned  from  an  ex- 
tensive tour  of  the  Orient.  This  picture  presents  an  exciting  melodrama  for 
four  reels  then  it  turns  into  a  delightful  comedy-drama.  The  central  figure 
is  a  high-spirited  girl  in  love  with  a  wealthy  clubman,  Richard  Carlin,  who 
is  used  to  searching  the  four  corners  of  the  globe  for  adventure.  When  she 
urges  him  to  settle  dowm  he  retorts  that  there  are  no  thrills  in  modern 
civilization.     Whereup  she  sets  out  to  prove  him  mistaken. 

All  sorts  of  incidents  in  a  mountain  camp  follow.  The  conservatory  has 
been  transformed  into  a  jungle;  the  clubman  fights  a  duel  with  the  girl's 
supposed  husband ;  a  dam  bursts  with  nearly  disastrous  results,  and  finally 
there  is  an  exciting  conflict  with  the  harbor  police,  at  the  end  of  which  the 
hero  is  brought  to  consciousness,  and  agrees  to  give  up  his  foreign  travels. 
He  has  learned  that  exciting  experiences  can  be  found  at  home.  The  Irish 
husband  turns  out  to  be  a  brother,  so  Carlin  has  a  straight  road  to  romance. 
Miss  Clayton  enters  into  the  spirit  of  the  role  with  capable  expression  and 
her  supporting  company  is  adequate.  Director  Robert  G.  Vignola  has  given 
the  story  a  smooth  production. 

CATCH  LINES 

A  story  of  a  clever  girl  who  undertakes  to  make  life  interesting  for  a 
young  man.  Does  she  succeed?  See  Ethel  Clayton  in  "More  Deadly  than 
the  Male." 

PROGRAM  READER 

Helen  O'Hara  was  very  firm  in  her  opinion  that  more  excitement  could 
be  found  at  home  than  in  foreign  travel.  Richard  Carlin  held  to  the  op- 
posite view.  He  claimed  that  modern  civilization  offered  nothing  in  the 
way  of  adventure  and  could  always  find  it  in  African  jungles.  Then  as  he 
was  about  to  sail  for  foreign  lands  Helen  undertook  to  prove  that  her  theory 
was  right.  She  fitted  up  her  camp  as  a  replica  of  the  jungle  and  Carlin 
came  and  forgot  such  a  country  as  Africa.  Forgot  it  because  Helen  gave 
him  an  exciting  adventure.  This  is  the  brief  outline  of  Ethel  Clayton's  new 
picture,  "  More  Deadly  than  the  Male,"  which  comes  to  this  theatre  in  the 
near  future.  Take  our  tip  and  see  this  feature.  It  contains  real  excitement 
and  romance  and  humor.  It's  one  of  the  star's  best  pictures  yet.  She 
makes  life  interesting  for  her  hero  here  and  she  will  make  it  interesting  for 
you,  too. 

SUGGESTIONS 

You  can  work  up  clever  exploitation  with  the  title  of  this  picture.  Every- 
one is  familiar  with  the  specie  that  is  more  deadly  than  the  male.  So  make 
the  most  of  it  in  catchlines  and  teasers.  Feature  the  star  and  announce  her 
return  to  the  screen  after  an  absence  of  several  months  spent  in  foreign 
travel.  Play  it  up  as  a  picture  which  shows  the  battle  between  woman's 
charm  and  man's  strength.  Emphasize  it  as  a  picture  that  presents  a  vivid 
romance.  Tell  that  the  heroine  filled  his  life  with  such  thrills  and  daring 
deeds  that  he  forgot  all  about  has  desire  to  travel.  Bring  out  that  the  star 
is  seen  at  her  best  in  one  of  her  greatest  pictures.  Mention  the  director. 
He  has  been  responsible  for  some  of  the  finest  achievements  of  the  screen. 
Use  such  teasers  as  this — "A  woman  can  start  more  excitement  than  a  troop 
of  tigers.  If  you  don't  believe  it,  see  Ethel  Clayton  in  "More  Deadly  than 
the  Male."    Use  posters  and  stills. 


"THE  FEUD" 

(FOX) 


Mix  Puts  on  the  Actor's  Mantle  Here 

OF  all  the  pictures  which  have  been  based  upon  Southern  fcu« 
none  perhaps  have  come  closer  to  serving  up  dramatic  ente 
tainment  than  Tom  Mix's  new  offering,  "  The  Feud." 
carries  all  the  familiar  ingredients — the  romance  between  til 
children  of  the  rival  families,  the  song  of  hate  sung  by  the  colo;j 
ful  feudists,  a  wealth  of  atmosphere,  a  deal  of  conflict  and  mor-' 
More?   Yes    It  goes  a  step  further  than  most  feud  tales  and  prW 
sents  a  romance  within  a  romance  much  after  the  pattern  o 
"  Milestones,"  and  "  Maytime."    The  original  lovers  never  wee 
but  their  children  meet  in  later  years  and  their  romance  culminate 
in  marriage.    The  respective  fathers,  however,  argue  too  mud 
for  the  feud  to  seem  always  genuine.   That  is  only  a  minor  faul 
in  the  admirable  assortment  of  dramatic  scenes  and  situations 
The  hero  after  killing  his  sweetheart's  father  flees  to  the  West 
where  he  becomes  a  pioneer.    Pathos  creeps  in  here,  for  he  nevei 
hears  from  his  beloved  again  and  in  time  he  marries  and  forgcti 
his  sorrow. 

An  Indian  massacre  (a  reminder  of  the  nickelodion  days,  but 
withal,  picturesque  and  exciting)  stamps  out  the  courageous  cara- 
van, but  his  little  boy  lives — lives  to  find  romantic  expression 
later  as  mentioned  above.  In  the  latter  part  of  the  picture  you 
see  the  Tom  Mix  of  daring  horsemanship.  Otherwise  he  assumes 
the  garb  of  a  romantic  actor  and  gives  a  good  account  of  himself. 
A  picturesque  tale  and  one  that  interests  from  inception  to  con- 
clusion. It  is  particularly  well  fortified  with  the  romantic  note 
and  punctuated  with  enlivened  action,  pathos  and  homely  humor. 
Eva  Novak  appears  opposite  Mix  and  gives  a  charming  portrayal. 
Length,  5  Retls.—LAURENCE  REID. 

THE  CAST 

Jere  Lynch  (  t  _  m 

John  Smith! Tom  Mix 
Betty  Summers;  g  Novak 

Betty  Brown     | Novak 

Mary  Lynch   Claire  McDowe. 

William  Lynch   J.    Arthur  Mackley 

Horace  Summers   John  Cossar 

Mrs.  Summers   MoUie  McConnell 

Ben  Summers   Lloyd  Bacon 

Cal  Brown   Joseph  Bennett 

Ray  Saunders   Jean  Calhoun 

Nancy,  the  negro  mammy  Lucretia  Harris 

By  Charles  Kenyon. 

Scenario  by  Charles  Kenyon. 

Directed  by  Edward  J.  LeSaint. 

Photographed  by  J.  Dev.  Jennings  and  John  Leezer. 


PRESS  NOTICE-STORY 


theatre  for 


Tim  Mix,  the  popular  Fox  star,  wrill  appear  at  the 

-days  beginning    in  his  newest  screen  production,  "The  Feud." 


This  subject  offers  Mr.  Mix  a  role  that  is  a  distinct  departure  from  anything 
he  has  heretofore  attempted.  While  he  has  an  opportunity  to  display  his 
ability  in  the  saddle,  the  picture  gives  him  a  chance  to  interpret  a  dramatic 
character  as  well.  The  story  is  Itiid  in  the  blue  grass  region  before  the 
Civil  War  and  the  star  appears  as  Jere  Lynch,  whose  family  is  engaged  in 
an  ancient  feud  with  the  Summers  family.  The  "  song  of  hate  "  does  not 
prevent  Jere  from  loving  pretty  Betty  Summers,  and  they  make  the  hut  of 
Nancy,  a  negro  mammy,  their  secret  rendezvous.  She  predicts  that  tho 
union  will  not  take  place  till  blood  has  been  shed. 

How  true  her  prophecy  is  fulfilled  is  realized  when  Betty's  brother  and 
Jere's  father  give  up  their  lives.  The  lover  had  gone  to  his  father's  de- 
fense and  fired  the  bullet  into  the  body  of  his  young  enemy.  He  escapes 
and  makes  his  way  to  California,  and  here  it  is  that  a  series  of  thrilling 
incidents  which  include  an  Indian  attack  upon  a  caravan  train  are  pre- 
sented. Jere,  when  he  failed  to  hear  from  Betty,  had  married  Ray  Saunders, 
a  girl  whom  he  rescued  from  a  buffalo  stampede.  And  his  wife  is  killed  in. 
the  massacre.  Jere  expires  later  from  his  wounds.  But  the  little  boy  is 
miraculously  saved  and  he  grows  up  as  John  Smith.  He  marries  the  daugh- 
ter of  his  father's  old  sweetheart,  Betty  Summers,  who  had  become  the  wife 
of  Cal  Brown,  and  their  daughter  had  come  West  to  stake  out  a  claim.  The 
children  of  the  sepeirated  lovers  learn  of  the  feud  in  their  lives  through  the 
grandmother  of  the  girl.  And  the  hatred  is  fanned  into  a  flame.  The  feud 
ends  when  John  becomes  a  happy  father.  The  picture  is  rich  in  action  and 
atmosphere  and  it  is  capably  played  by  the  star  and  a  large  supporting  cast. 

CATCH  LINES 

A  thrilling  romance  of  the  days  befo'  de  war.  That  is  "  The  Feud,"  which 
presents  Tom  Mix.  It  carries  thrills  and  spectacular  incidents.  Don't 
miss  it. 

PROGRAM  READER 

Memories  of  the  days  of  crinolines  and  hoopskirts,  of  men  who  wore  their 
hair  long  and  were  quick  on  the  trigger — of  pioneer  days  and  of  romance — 
are  conjured  up  by  "  The  Feud,"  the  new  Tom  Mix  feature  which  will  be 
presented  at  this  theatre  very  shortly.  This  new  production  is  rich  in  inter- 
est, for  its  action  is  laid  in  the  most  stirring  days  of  American  history.  The 
period  shown  in  "  The  Feud  "  lends  itself  admirably  to  visualization,  and 
the  most  is  made  of  that  fact.  Tom  Mix  appears  quite  at  home  in  the  1860 
costume  which  he  wears  during  the  episode  when  he  is  drawn  into  the  feud 
as  the  son  of  one  of  the  warring  families.  Later  the  star  is  seen  as  a  pio- 
neer in  the  early  days  of  the  West.  He  fits  the  role  of  a  frontiersman  per- 
ectly,  and  his  expert  horsemanship  enables  him  to  perform  several  unique 
feats. 


December  20,  ipip  .  4531 


*THE  DAY  SHE  PAID" 

(UNIVERSAL) 

Will  Entertain  Average  Audience 

tt'T'  HE  Day  She  Paid"  is  not  a  society  drama,  nor  is  it 
1      spectacular  or  melodramatic,  and  it  has  no  mysteries  or 
murders.    It  is  just  an  everyday  straightway  drama  with  familiar 
angles.    The  settings  are  all  suitable  enough  to  meet  the  require- 
ments of  the  story  which  calls  for  nothing  elaborate. 
Although  the  cast  is  small  the  four  principals  portray  their 
'-spective  roles  very  neatly  and  effectively.    And  the  direction 
id  continuity  are  up  to  present  day  standards,  as  is  also  the 
photography. 

She  was  formerly  a  manequin  in  a  gown  store  and  marries  an 
iip-state  merchant  who  was  a  widower  with  two  children.  Years 

er  her  former  employer  of  the  gown  estabUshment  visits  the 
wn  and  pays  marked  attention  to  one  of  her  charming  step- 
daughters and  in  order  to  save  the  girl  she  confesses  to  her 
husband  that  the  gown  man  had  ruined  her  in  her  youth.  The  hus- 
band turns  her  out  but  fate  brings  the  couple  together  again 
later  for  a  happy  re-union. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are :  Metropolitan,  average  puller  and  fairly  pleasingi 
Elite,  average  puller  and  fairly  pleasing;  Family,  good  puller  and 
generally  pleasing;  Workers,  good  puller  and  generally  pleasing. 
—Length  5  reels.— Released  December  21.— TOM  HAMLIN. 

THE  CAST 

Marion    Becker  Francelia  Billington 

Warren    Rogers  Barney  Sherry 

Marna   Rogers  Gloria  Hope 

Storv  by  Fannie  Hurst. 

Scenario  by  Hal  Hoadley  and  Clarkson  Miller. 

PRESS  NOTICE— STORY 

"  The  Day  She  Paid,"  a  Universal  feature  from  the  Fannie  Hurst  story, 
will  be  shown  at  the    theatre  for    days  beginning   . 

Francelia  Billington,  Barney  Sherry  and  Gloria  Hope  are  the  featured 
olavers  of  this  modern  drama. 

Marion  Becker  is  a  mannequin  in  a  New  York  gown  establishment  and 
meets  a  wealthy  up-state  merchant  who  is  a  widower  with  two  charming 
children.  She  loves  the  man  and  knows  that  he  loves  her  but  is  in  doubt 
as  to  whether  she  should  accept  him  or  not  until  she  has  consulted  with 
her  emoloyer. 

This  same  employer  was  a  libertine  who  had  once  taken  advantage  of 
her  youth  and  then  refused  to  marry  her.  He  advised  her  to  marry  her 
suitor  and  not  confess  her  one  youthful  indiscretion. 

Years  later  when  she  is  living  happily  with  her  husband  and  his  two 
children  this  same  gown  merchant  pays  them  a  visit  and  casts  longing 
eyes  at  the  eldest  daughter  who  was  just  entering  young  womanhood.  The 
stepmother  was  distracted. 

At  last  in  order  to  save  the  girl  she  tells  her  husband  what  a  libertine 
this  gown  merchant  is  and  also  confesses  her  youthful  error.  The  husband 
casts  her  from  the  house  and  she  goes  to  New  York  where  she  supports 
herself  on  a  trade  journal. 

Through  a  rapid  sequence  of  events  the  couple  meet  again  in  the  metrop- 
olis and  a  happy  re-union  is  the  result  with  the  villain  properly  punished. 

PROGRAM  READER 

Should  she  confess  her  one  youthful  discretion  or  not? 
He  wanted  to  marry  her  and  she  loved  him  and  knew  that  he  loved  her. 
But  she  knew  that  he  was  firm  for  the  standard  of  morals  generally  ac- 
cented. 

What  he  would  condone  in  a  man's  past  he  would  condemn  in  the  wom- 
an's early  life. 

So  she  married  and  kept  the  past  secret.  It  was  when  she  confessed  to 
this  one  youthful  error  later  on  to  save  her  stepdaughter  from  falling  in 
this  same  libertine's  hands  that  lost  her  her  happiness  for  her  husband 
cast  her  from  him. 

And  a  few  months  afterward : 

Well  you  must  see  "  The  Day  She  Paid,"  at  this  theatre  next  week  to 
get  the  whole  storv. 

It  is  a  Universal  feature  with  Francelia  Billinpton,  Barney  Sherry  and 
Gloria  Hope. 

SUGGESTIONS 

When  you  have  booked  this  feature  you  will  readily  understand  that  it 
will  stand  for  no  special  stunts  or  freak  advertising.  But  the  title  is 
attractive  and  a  display  of  cuts  and  photographs  with  the  three  names 
Francelia  Billington,  Gloria  Hope  and  Barney  Sherry,  and  the  heavy  whose 
name  does  not  appear  in  the  early  cast  submitted,  should  get  results  for 
you.  And  outside  the  program  reader  and  story  material  and  the  catch 
lines,  and  the  fact  that  it  is  a  Universal  picture,  this  should  prove  sufficient 
as  the  picture  will  not  stand  too  much  extra  exploitation  although  it  will 
suitably  entertain. 

CATCH  LINES 

What  he  would  condone  in  a  man  he  would  condemn  in  a  woman. 

She  bared  her  past  life  to  her  husband  to  save  her  stepdaughter, — and 
was  banished. 


•THE  LONE  WOLF'S  DAUGHTER" 

(J.  PARKER  REED  JR.  HODKINSON) 


A  Stirring  Melodrama  That  Will  Register 

J PARKER  REED,  JR.,  has  taken  a  stirring  story  by  Louis 
Joseph  Vance  and  given  us  a  melodramatic  screen  produc- 
•  tion  with  a  final  kidk  in  it  stronger  than  wood  alcohol.  In 
these  strenuous  days  it  is  very  probable  that  patrons  are  demand- 
ing pictures  full  of  action  and  that  is  just  what  this  one  is. 

The  locale  is  in  London,  partly  in  Soho,  the  French  quarter, 
and  then  in  the  Limehouse  district,  at  the  Red  Moon.  Louise 
Glaum,  as  "The  Lone  Wolf's  Daughter",  gives  an  excellent  per- 
formance as  does  Edwin  Stevens  and  all  other  members  of  the 
cast  in  their  respective  roles.  The  direction  and  continuity  are 
very  good  and  the  picture  is  suitably  mounted. 

Those  that  like  material  served  fast,  with  a  suspense  element, 
and  augmented  by  a  romantic  trend,  will  thoroughly  enjoy  this 
photoplay. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are: — Metropolitan,  big  puller  and  very  pleasing;  Elite, 
good  puller  and  generally  pleasing;  Family,  big  puller  and  gen- 
erally pleasing ;  Workers,  strong  puller  and  exceptionally  pleas- 
ing.— Length  7  reels. — Released  December  14. — TOM  HAMLIN. 


Her  employer  was  a  libertine  but  she  foils  him  by  sacrificing  her  own 
future  haopiness. 


One  charming  girl  was  tired  of  boys  and  wanted  a  "  real  man."  But 
she  picked  an  "  unreal  "  man. 


Sonia   Louise  Glaum 

Prince  Victor   Edwin>  Stevent 

Roger  Karslake   Thomas  Holding 

Michael  Lanyard  Bertram  Graseby 

Story  by  Louis  Joseph  Vance. 

Supervised  by  J.  Parker  Reed,  Jr. 

PRESS  NOTICE— STORY 

Louise  Glaum  in  "  The  Lone  Wolf's  Daughter  "  is  the  attraction  at  the 
  for    days  beginning   . 

Louis  Joseph  Vance  is  the  author  and  J.  Parker  Reed,  Jr.,  is  responn 
sible  for  the  screen  production  released  by  Hodkinson. 

All  the  action  takes  place  in  London,  and  it  is  described  as  a  stirring 
melodrama  with  many  scenes  in  the  Limehouse  section.  Soho,  the  French 
quarter  in  London,  is  also  the  scene  for  many  of  the  activities. 

As  Prince  Victor,  Edwin  Stevens  is  said  to  have  one  of  the  best  roles  of 
his  screen  careeer.  During  the  prologue  Louise  Glaum  is  the  wife  of  Prince 
Victor  and  afterwards  the  Lone  Wolf's  Daughter.  An  emotional  role  by 
this  star  is  said  to  be  well  worth  seeing  and  this  picture  gives  her  wide 
scope. 

There  are  said  to  be  more  thrills  provided  in  this  seven  reel  feature  than 
there  is  in  the  fifteen  episode  serials. 

When  Prince  Victor's  wife  left  him  because  of  his  tyranny  and  went  with 
Michael  Lanyard,  "  The  Lone  Wolf,"  the  prologue  passes  ahead  about 
twenty  years  into  today.  And  this  hows  the  Prince  at  the  head  of  London's 
most  feared  criminal  gang. 

And  then  the  Prince  gets  the_  Lone  Wolf's  daughter  into  his  hands  and 
plans  a  terrible  revenge ;  but  he  is  disturbed  by  a  note  that  informs  him  that 
the  Lone  Wolf  has  arrived  in  London  and  is  after  the  gang. 

Exciting  melodramatic  events  happen  fact  and  furious  until  the  thrilling 
climax  in  which  justice  wins  and  love  is  realized. 

PROGRAM  READER 

And  she  was  the  Lone  Wolf's  daughter.  Can  you  imagine  Louise  Glaum 
in  this  emotional  role  in  a  Louis  Joseph  Vance  story  of  adventure  and 
romance? 

All  this  happens  in  London.  And  the  famous  Limehouse  district  is  pic- 
tured in  this  Hodkinson  production  supervised  by  J.  Parker  Reed,  Jr. 
Another  of  the  picturesque  London  sections  is  portrayed  in  Soho,  the 
famous  French  quarter  of  the  English  metropolis. 

When  the  beautiful  wife  of  Prince  Victor  leaves  him  because  of  his  ter- 
rible temper  and  jealous  rages  she  accepts  refuge  with  Michael  Lanyard, 
the  Lone  Wolf.  And  twenty  years  afterwards  we  find  the  Prince  as  head 
of  a  notorious  criminal  gang  in  London. 

And  Sonia  (Louise  Glaum),  the  Lone  Wolf's  daughter,  is  in  his  grasp. 
It  is  then  that  the  Lone  Wolf  arrives  in  London  to  find  his  daughter  and 
also  to  try  to  break  up  this  criminal  combination.  And  there  are  thrills 
galore.  And  romance.  And  fights  and  rescues  until  justice  conquers  and 
love  finds  a  way. 

"  The  Lone  Wolf's  Daughter "  comes  to  this  theatre  next  week.  Don't 
miss  it. 

SUGGESTIONS 

Four  names  will  be  found  in  this  combination  that  should  pull,  as  you 
will  undoubtedly  soon  discover  after  booking  this  production.  Louis  Joseph 
Vance,  the  author;  Louise  Glaum,  the  star;  J.  Parker  Reed,  Jr.,  the  super- 
vising director;  Hodkinson,  the  brand  name.  And  for  lobby  display  you 
can  frame  up  a  picturesque  idea  of  the  French  quarter  on  one  side  and  an 
artistic  portrayal  of  the  Limehouse  section  on  the  other  side  if  you  have 
a  good  artist  and  want  to  go  to  the  expense  of  providing  a  striking  lobby. 
Call  one  "Soho,"  the  famous  French  quarter  of  London,  and  the  other  "  The 
Red  Moon,"  from  the  famous  Limehouse  section  in  London.  And  a  large 
cut-out  of  Louise  Glaum  in  the  centre  and  carded  "  Louise  Glaum  as  the 
Lone  Wolf's  Daughter,  in  the  great  story  by  Louis  Joseph  Vance." 

CATCH  LINES 

Prince  Victor  was  the  commanding  head  of  a  powerful  gang  of  criminals 
that  stopped  at  nothing. 

The  Lone  Wolf  was  mysteriously  undermining  the  greatest  organization  of 
crooks  in  London. 

When  this  girl  discovered  that  she  was  the  Lone  Wolf's  daughter  she  was 
thrown  into  the  midst  of  thrilling  adventures  and  then  romance. 


4532 


Motion  Picture  New] 


"THE  PRINCE  AND  BETTY" 

(JESSE  HAMPTON -PATHE) 


Desmond  Appears  in  Comic  Opera  Plot 

ONE  of  those  comic  opera  plots  as  it  concerns  a  revolution 
in  a  mythical  principality  is  the  piece  de  resistance  of  "  The 
Prince  and  Betty,"  WilHam  Desmond's  newest  photoplay. 
It  is  a  frothy  affair  which  is  enjoyed  best  on  the  printed  page  and 
in  all  likelihood  it  is  pleasant  reading  considering  that  P.  G.  Wode- 
house  wrote  it. 

These  comic  opera  countries  and  their  revolutions,  their  breezy 
Americans  who  invariably  inherit  the  throne  by  marrying  the 
princesses,  have  been  done  since  time  immemorial.  Douglas  Fair- 
banks is  about  the  only  sponsor  left  of  the  ancient  formula.  And 
everybody  accepts  him  in  the  silly  things  because  he  is  "  Doug." 
"  The  Prince  and  Betty  "  might  have  been  breezy  had  it  been  con- 
ceived upon  the  Fairbanksian  model.  It  falters  beca,use  the  humor- 
ous note  is  not  kept  spontaneous. 

Yet  as  every  romantic  actor  has  had  a  try  at  the  formula  except 
William  Desmond,  probably  he  thought  it  about  time  that  he  en- 
tered the  large  and  growing  circle.  It  may  be  said  of  him  that 
he  makes  the  character  more  likeable  than  any  of  his  contem- 
poraries we  can  think  of  now.  No  heroics  for  Desmond.  He 
doesn't  take  himself  seriously  in  such  a  role.  Therefore  he  main- 
tains his  balance.  He  is  intelligent  enough  to  realize  the  short- 
comings of  the  part  and  abide  by  them.  The  piece  has  moments 
when  it  compels  interest  in  the  few  flashes  of  humor,  and  these 
with  the  star's  performance,  and  the  work  of  his  assistants  will 
doiibtlessly  carry  it  by  to  those  patrons  who  are  not  exacting  in 
their  screen  entertainment.  The  picture  is  handsomely  staged  and 
contains  a  rich  suggestion  of  atmosphere.  Length,  5  Reels. — 
LAURENCE  REID. 

THE  CAST 

John    Maude  William  Desmond 

Betty    Keith  Mary  Thurman 

Mrs.   Jack   Wheldon  Anita  Kay 

Lord    Hayling  Georee  Swann 

President  of  Mervo  Walter  Perry 

Benjamin    Scobell  Wilton  Taylor 

Crump  William  Levaull 

The   Shepherd  :  Frank  Lanning 

By  P.  G.  Wodehouse. 

Scenario  by  Fred  Mvton. 

Directed  by  Robert  Thornby. 

Photographed  by  Harry  Gerstad. 

PRESS  NOTICE— STORY 

William  Desmond,  the  popular  star,  will  be  seen  at  the    theatrel 

on    of    week  in  his  latest  picture  production  entitled  "  The 

Prince  and  Betty."  This  is  based  upon  a  story  written  by  P.  G.  Wode- 
house, a  well  known  fictionist  and  playwright,  and  awards  the  star  thet 
thoroughly  congenial  role  of  John  Maude,  an  American,  who  inherits  the 
throne  of  Mervo,  a  small  principality  in  Eastern  Europe.  The  young  man 
has  been  told  by  his  uncle  that  his  services  are  no  longer  desired  and  with 
a  month's  salary  in  his  pocket  he  decides  to  buy  the  Biltmore  clerk's  cigar 
stand.  John  had  overstayed  his  vacation,  the  reason  being  that  he  had 
fallen  in  love  with  Betty  Keith,  a  rich  society  girl. 

But  he  no  sooner  takes  possession  of  his  "  counter  "  than  an  emissary  of 
the  President  of  Mervo  informs  that  he  is  the  rightful  heir,  and  that  he 
should  hasten  to  the  country  at  once.  When  he  arrives  he  learns  that 
Benjamin  Scobell,  an  enterprising  American,  is  in  charge  of  things.  The 
latter  sees  a  chance  to  make  a  lot  of  money,  so  he  stages  a  revolution, 
puts  John  on  the  throne,  and  makes  a  rival  Monte  Carlo  out  of  Mervo. 
The  scheme  looks  satisfactory  to  the  Prince  until  Bety  arrives.  She  is 
Scobell's  step-daughter.  Surprised  to  find  John  a  party  to  the  gambling 
ventnire  she  informs  him  that  he  is  in  disgrace  as  far  as  she  is  concerned. 
So  he  brings  on  a  counter  revolution  and  puts  his  house  in  order..  Thus 
he  is  able  to  convince  Betty  that  he  has  her  interest  at  heart.  The  picture 
is  replete  with  romance,  adventure,  thrills  and  humor  and  it  is  excelle.ntly 
staged  by  Robert  Thornby,  the  director. 

CATCH  LINES 

Would  you  leave  a  clear  counter  to  become  a  Prince?  See  William 
Desmond  in  a  humorous  photoplay,  "  The  Prince  and  Betty." 

He  was  a  pauper — but  a  pauper  can  become  a  prince.  See  William  Des- 
mond in  the  joyful,  rollicking  comedy — a  comedy  rich  in  romance  and 
adventure.    See  "  The  Prince  and  Betty." 

He  started  a  revolution  and  found  himself  the  center  of  an  angry  mob. 
Then  he  found  the  only  girl.  What  happened?  See  William  Desmond  in 
"The  Prince  and  Betty." 

PROGRAM  READER 
P.  G.  Wodehouse,  the  humorist,  author  and  playwright,  is  responsible 
for  "  The  Prince  and  Betty,"  William  Desmond's  newest  picture  which 
comes  to  this  theatre  in  the  near  future.  He  had  just  retpmed  from  his 
vacation  to  find  that  his  services  were  no  longer  desired.  Why?  Because 
he  had  overstayed  his  allotted  time,  the  reason  being  that  he  had  fallen 
in  love  with  a  charming  debutante.  But  he  didn't  care  whether  he  had 
lost  his  job  or  not.  He  would  buy  a  cigar  stand.  Then  just  as  he  had 
taken  possession  of  the  ccunter  he  found  that  he  was  wanted  in  Mervo  to 
take  possesion  of  the  throne.  And  when  he  got  there  he  found  that  he 
was  only  a  pupp<  c — tli;it  he  was  only  needed  to  start  a  revolution  so  that 
an  enerprising  American  could  make  a  lot  of  money.  And  who  do  yoi» 
suppose  turned  up?  Why  the  girl.  How  he  took  care  of  himself  and  his 
throne,  how  he  turned  the  tables,  how  he  kept  the  girl's  interest  are  events 
which  compose  a  delightful  photoplay — one  filled  with  adventure  and  hu- 
mor and  romance.     See  it. 


"L'APACHE" 

(PARAMOUNT-ARTCRAFT) 


Dalton  Finds  Expression  in  Dual  Role 

THE  dual  role  has  its  innings  in  this  newest  Ince-Paramount- 
Artcraft  production,  "L' Apache,"  and  with  Dorothy  Daltoc 
differentiating  the  two  characters,  the  picture  may  be  called 
an  interesting  program  offering.  We  say  "program"  because  any 
story  constructed  around  a  dual  identity  is  not  conceived  with  any 
inspiration.  It  is  as  if  nothing  else  occurred  to  Mr.  Ince  worth 
telling  at  the  time  and  he  was  forced  to  resort  to  the  double  role 
pattern.  At  that  he  has  done  a  capable  job  as  such  jobs  go.  The 
girls  are  not  twins,  nor  does  an  anxious  father  embrace  a  child 
other  than  his  own  and  accept  her  as  his  off-spring  even  though 
some  directors  are  forever  attempting  to  show  us  that  there 
are  people  so  identically  alike  that  their  own  relatives  cannot 
tell  them  apart. 

"L' Apache"  is  fairly  plausible  of  plot  even  though  a  trifle  far- 
fetched. The  American  mistress  of  a  French  boulevardier,  realiz- 
ing that  she  has  lost  her  soul,  desires  to  end  it  all,  but  to  save 
her  grandfather  from  being  disillusioned  she  obtains  the  promise 
of  a  little  Apache,  who  resembles  her,  to  assume  her  identity. 
The  latter  jumps  at  the  chance  since  it  takes  her  away  from  her 
criminal  husband. 

In  the  meantime  the  spectator  will  be  interested  in  a  touch 
of  the  Paris  underworld  and  its  atmosphere,  action  and  conflict. 
Miss  Dalton  is  enlarging  her  expression  constantly.  She  interprets 
French  character  with  genuine  adaptability.  And  the  same  may  be 
said  of  Macey  Harlan  as  her  Apache  husband.  He  looks  the 
part  and  acts  it.— Length  5  Reels.— URENCE  REID. 

THE  CAST 

Natalie  Bourget    (  Dorothy  Dalton 

Helen  Armstrong) 

Otis  Mayne   Robert  Elliot 

Jean  Bourget   Macey  Harlan 

Harrison  Forbes   Austin  Weber 

Professor  Armstrong  George  Furry 

Tom  Gordon   Frank  Cluxon 

Jane   Alice  Gale 

The  Mouse   Louis  Darclay 

By  Adele  Buffington. 

Scenario  by  R.  Cecil  Smith. 

Directed  by  Joseph  DeGrasse. 

Photographed  by  John  S.  Stumar. 

PRESS  NOTICE— STORY 

Dorothy  Dalton,  the   Ince-Paramount-Artcraft  star,  will  appear  at  th« 

  theatre  beginning    in  her  newest  photoplay  entitled  "L'Apache." 

As  the  title  indicates,  this  is  a  story  of  the  Paris  underworld — of  the  strange 
figures  who  people  it.  Miss  Dalton  has  a  dual  role  here,  and  her  ability  to 
differentiate  the  characters  of  the  American  woman  who  is  carrying  on  a 
liason  with  a  wealthy  Frenchman,  and  a  grisette  of  the  Paris  streets,  who 
is  forced  into  matrimony  with  an  Apache,  stamps  her  as  a  dramatic  actress 
of  the  first  order.  It  is  not  a  misstatement  when  we  declare  the  role  to  be 
the  most  difficult  that  the  star  ever  interpreted.  And  she  rises  to  the  occaion 
with  a  remarkable  display  of  talent. 

Natalie  Bourget  and  Helen  Armstrong  resemble  one  another  so  closely 
that  the  latter  takes  advantage  of  it  when  she  would  save  her  grandfather 
from  disillusionment.  The  old  gentleman  has  sent  Helen  to  Paris  to  com- 
plete her  musical  education,  but  like  a  moth  who  soars  too  closely  to  the 
flame,  she  approached  too  near  the  danger  mark  and  her  soul  is  scorched. 
Carnival  night  is  being  celebrated,  and  accompanying  Harrison  Forbes,  » 
millionaire,  to  whom  she  sacrificed  her  good  name,  to  a  cabaret,  she  sud- 
denly realizes  that  she  is  only  a  plaything.  He  has  become  infatuated  with 
Natalie  and  takes  her  hom.e.  Helen  quarrels  with  Forbes  and  commits  sui- 
cide. But  before  she  determines  to  end  her  life  she  exacts  a  promise  from 
Natalie  to  masquerade  as  herself  for  her  grandfather's  sake.  And  the  little 
girl,  to  be  free  from  her  criminal  husband,  gladly  consents.  In  the  mean- 
time Forbes  has  been  murdered  by  the  Apache  and  Helen  is  suspected  of 
the  crime,  and  fearing  the  law  has  drowned  herself.  Eventually  Natalie 
finds  happiness.  Miss  Dalton  is  cleverly  supported  by  Robert  Elliot  and 
Macey  Harlan. 

CATCH  LINES 

A  picture  of  the  Paris  underworld — a  fascinating  picture  of  love  and 
adventure  and  disillusionment — and  happiness  too.  See  Dorothy  Dalton  in 
her  greatest  role.    See  "  L'Apache." 

She  was  the  wrife  of  an  Apache  but  she  found  a  way  to  leave  him  and  his 
criminal  roof.    This  is  told  in  a  series  of  dramatic  events.    See  "  L'Apache." 

They  were  alike  as  two  peas — this  little  girl  of  the  Paris  streets  and  the 
American  woman.  This  remarkable  resemblance  brought  happiness  to  one 
and  oblivion  to  the  other.    See  "  L'Apache." 

PROGRAM  READER 
Dorothv  Dalyton,  the  Ince  emotional  star — Dorothy  Dalton.  the  talk  of 
New  York  in  the  play  "  Aphrodite  " — Dorothy  Dalton,  the  actress  supreme 
in  delinating  passionate  women  of  the  mad,  bad  days  of  California,  will 
appear  at  this  theatre  very  soon  in  her  greatest  screen  role  in  "  L'Apache." 
This  is  a  tale  of  the  Paris  underworld  and  the  Paris  boulevards.  A  tale  of 
an  Apache's  wife  and,  a  woman  who  has  sacrificed  her  good  name.  The 
latter  has  come  to  Paris  to  make  the  world  bow  at  her  feet — and  the  world 
scoffed.  Disillusioned,  she  sought  forgetfulness  in  death.  The  former  would 
like  to  escape  her  evil  associates,  but  she  is  guided  by  fear.  Then  the 
strange  hand  of  Fate  beckoned  and  the  clouds  parted  and  sunshine  stole 
through.  We  have  given  just  an  inkling  of  the  plot,  but  you  can  gleam  from 
it  that  it  is  an  exceptionally  fascinating  one.  It  is  a  picture  with  a  theme 
based  upon  hope  and  love  and  happiness — these  can  only  be  found  when 
one  is  pure  in  heart  and  mind. 


Motion  Picture  News 


4533 


'TEETH  OF  THE  TIGER" 

(PARAMOUNT-ARTCRAFT) 


"THE  TONG  MAN" 

(HAWORTH-ROBERTSON  -COLE) 


A  High  Class  Mystery  Story  with  Thrills 

IF  your  patrons  like  a  good  gripping  mystery  story  with  romance 
and  thrills  they  will  be  agreeably  entertained  by  this  high  class 
photoplay.  And  the  story  does  not  seem  a  bit  far-fetched  in 
these  adventurous  days.  The  continuity  and  direction  arc 
splendid  and  the  piece  is  well  mounted. 

Every  member  of  the  cast  is  an  experienced  screen  performer 
and  all  are  suitable  types  for  their  respective  roles.  Fast  action 
combined  with  suspense  is  displayed  all  through  the  picture  to 
the  pleasing  finale.    No  morbid  situations  are  injected. 

The  notorious  French  crook  Arsene  Lupin  is  living  as  Paul 
Sernine  in  an  American  City  and  is  the  hero  in  defeating  the 
attempts  of  an  American  criminal  to  make  away  with  a  wealthy 
man  in  order  to  deprive  the  estate  from  a  young  girl.  During 
the  rush  of  events  Paul  is  often  suspicioned  by  the  police  but 
on  these  occasions  he  either  eludes  the  officers  or  allays  them  until 
he  finally  succeeds  in  unmasking  the  real  criminal  and  not  only 
earns  the  girl's  gratitude  but  also  her  love. 

Pulling  possibiliites  and  pleasing  probabilities  for  respective 
audiences  are: — Metropolitan,  good  puller  and  very  pleasing; 
Elite,  average  puller  and  very  pleasing;  Family,  good  puller  and 
entirely  pleasing;  Workers,  big  puller  and  very  pleasing.— Length 
5  reels.— Released  November  2.— TOM  HAMLIN. 

THE  CAST 

Paul  Sernine,  Arsene  Lupin  David  Powell 

Florence  Chandler  Marguerite  Courtot 

Antoine  Jabot  Templar  Saxe 

Marie  Forbes  Myrtle  Stedraan 

Henry  Forbes  Joseph  Herbert 

Chief  Harvey  Williams  Chas.  L.  MacDonald 

Alexandre  Mazeroux   Riley  Hatch 

Gordon  Savage   Charles  Gerard 

Doctor  Varney   Frederick  Burton 

Story  by  Maurice  Le  Blanc. 

Scenario  by  Roy  Summerville. 

Direction  by  Chet  Withey. 

PRESS  NOTICE— STORY 

Maurice  Le  Blanc's  famous  Arsene  Lupin  story  set  in  America  is  entitled 
"  The  Teeth  of  the  Tiger,"  and  is  the  Paramount-Artcraft  picture  scheduled 
for  a   days'  showing  at  the    theatre,  beginning   . 

Arsene  Lupin,  the  famous  French  master  crook,  supposed  by  the  world 
to  be  dead,  is  in  reality  living  as  a  respectable  gentleman  in  an  American 
city.  His  old  millionaire  friend  summons  him  to  help  defend  his  life,  as  the 
wealthy  old  gentleman  fears  death  at  the  hands  of  plotters. 

The  old  mansion  is  a  veritable  mystery  house  and  inhabited  by  the  old 
man  and  his  ward  in  addition  to  a  retinue  of  servants.  The  detective  sent 
by  the  authorities  to  help  guard  the  millionaire  is  recognized  by  Arsene 
Lupin  as  one  of  his  old  pals,  a  notorious  French  crook  of  the  early  days. 

While  they  are  guarding  the  locked  room  containing  the  old  man  he  is 
mysteriously  murdered.  Many  times  during  the  exciting  events  which  fol- 
lowed the  police  suspected  Arsene  Lupin  of  the  crime,  but  he  manages  to 
either  allay  their  suspicions  or  escapes  from  them  many  times. 

The  pretty  young  ward  of  the  millionaire  was  also  very  suspicious  of  the 
hero  until  she  found  herself  in  love  with  him  and  he  with  her.  This  is  de- 
scribed as  one  of  the  most  enthralling  pictures  of  the  year. 

And  the  cast  contains  the  following  well  known  names:  David  Powell, 
Marguerite  Courtot,  Templar  Saxe,  Myrtle  Stedman  and  Joseph  Herbert. 
Chet  Withey  directed  this  remarkable  production  for  Famous  Players-Lasky. 

PROGRAM  READER 

Arsene  Lupin  and  a  noted  detective  guarded  the  locked  room.  But  the 
old  millionaire  met  his  fate  in  a  modern  American  mansion. 

The  American  police  were  puzzled.  This  afforded  the  force  one  of  its 
_  biggest  mysteries. 

Many  times  they  accused  Arsene  Lupin  of  the  crime,  but  he  allayed  their 
suspicions,  until  finally  in  desperation  they  determined  to  arrest  him,  and 
from  then  on  he  was  forced  to  make  one  escape  after  another. 

The  former  French  crook  was  now  living  as  a  respectable  man  in  America 
and  was  in  love  with  the  ward  of  the  old  millionaire.  And  even  she  was 
suspicious  of  him  and  for  a  while  he  thought  that  she  was  a  party  to  the 
crime. 

There  are  plenty  of  thrills  to  entertain  and  mystery  and  romance  have 
large  parts  in  the  Paramount-Artcraft  picture  coming  to  this  theatre  next 
week. 

"The  Teeth  of  the  Tiger  "  is  the  title  and  David  Powell,  supported  by  an 
all  star  cast,  appears  as  Arsene  Lupin. 

SUGGESTIONS 

When  you  book  this  picture  you  should  be  sure  to  emphasize  that  it  is 
Arsene  Lupin  come  to  life  "  in  America."  Give  them  at  least  a  half  dozen 
names  of  the  members  of  the  cast  to  disabuse  their  minds  of  the  idea  that 
this  may  be  a  French  picture.  Mention  David  Powell,  Marguerite  Courtot. 
Templar  Saxe,  Myrtle  Stedman  and  Joseph  Herbert.  Emphasize  that  it  is 
a  Paramount-Artcraft  picture  directed  by  Chet  Withey  and  based  upon  the 
story  by  Maurice  Le  Blanc.  Herald  it  is  mystery,  adventures  and  romance 
in  an  American  metropolis,  and  ef  a  distinctly  high  class  type. 

CATCH  LINES 

Who  killed  Henry  Forbes,  the  American  millionaire? 

Locked  in  a  room  and  protected  by  alert  guards,  he  met  a  mysterious 
death. 

Romance  appeared  and  thrived  under  thrilling  circumstances. 


Hayakaua  in  Different  Role  That  Scores 

SESSUE  HAYAKAWA  has  a  perfect  glove-fitting  role  as 
Luk  Chan  in  "The  Tong  Man."  There  are  no  society  sur- 
roundings nor  aristocratic  environments  in  this  picture. 
There  is  a  different  atmosphere  entirely  and  no  diplomatic  in- 
trigue. Above  all  it  does  not  portray  the  usual  finale  of  so  many 
of  his  pictures  that  showed  that  "East  is  East  and  West  is  West 
and  the  twain  shall  never  meet."  Romance  is  not  blasted  at  the 
finish  of  this  one,  which  possesses  the  happy  ending. 

"The  Tong  Man"  scenes  are  set  in  San  Francisco's  Chinatown 
and  it  presents  the  Japanese  star  as  a  member  of  a  tong  that 
chooses  him  to  slay  the  father  of  his  Chinese  sweetheart.  And 
many  a  good  serial  has  missed  fire  on  the  real  thrills  injected  in 
this  feature.  The  direction  is  very  good  and  the  mountings  are 
well  nigh  perfect.  Helen  Eddy  portrays  the  Chinese  sweetheart 
and  the  fadeout  shows  the  couple  on  a  steamship  bound  for 
China  after  defeating  their  enemies. 

Pulling  possibilities  and  pleasing  probabilities  for  respective 
audiences  are: — Metropolitan,  good  puller  and  very  pleasing; 
Elite,  good  puller  and  fairly  pleasing;  Family,  good  puller  and 
generally  pleasing;  Workers,  Big  puller  and  very  pleasing. — 
Length  5  reels. — Released  December  14.— TOM  HAMLIN. 

THE  CAST 

Luk  Chan   Sessue  Hayakawa 

Sen  Chee    Helen  Eddy 

Ming  Tai   Marc  Robins 

Louie  Toy    Toyo  Fujita 

Lucero   Jack  Abbe 

From  the  Story  by  Clyde  C.  Westover  entitled  "  The  Dragon's  Daughter." 

Produced  by  Haworth  for  Robertson-Cole. 

PRESS  NOTICE-STORY 

Sessue  Hayakawa  in  "  The  Tong  Man "  is  the  attraction  scheduled  for  a 
  days'  run  at  the    theatre  beginning   . 

This  is  described  as  a  role  that  fits  the  noted  Japanese  actor  like  a  glove 
and  is  entirely  different  from  the  roles  he  has  interpreted  in  so  many  of 
bis  former  pictures. 

"  The  Tong  Man  "  is  a  melodramatic  screen  production  set  almost  en- 
tirely in  San  Francisco's  famous  Chinatown.  The  star  appears  as  Luk  Chan, 
and  is  very  much  in  love  with  a  sweet  little  Chinese  maiden. 

As  a  member  of  a  great  tong  and  the  cleverest  hatchet  man  in  the  organi- 
zation he  is  selected  to  slay  the  father  of  the  girl  he  loves.  And  the  chief 
cf  the  gang  or  tong  is  in  love  with  the  same  girl  and  is  bound  to  have  her 
by  fair  means  or  foul. 

This  is  the  tremendous  plot  that  affords  the  excuse  for  all  the  fast  action 
and  fights  and  chases  that  follow  one  another  in  rapid  succesion.  And  Luk 
Chan  proves  himself  a  hero  by  choosing  love  and  daring  death  by  defying 
the  chief  of  his  great  tong. 

This  picture  does  not  have  the  sad  ending  most  Hayakawa  pictures  have, 
with  romance  blasted  at  the  end  because  of  race.  In  the  final  fadeout  after 
all  the  thrills  we  see  the  Mongolian  couple  on  board  a  huge  steamship  bound 
for  China  and  happiness. 

PROGRAM  READER 

He  was  the  greatest  hatchet  man  of  his  much  feared  tong  and  dearly  loved 
a  little  Chinese  maiden,  the  daughter  of  a  wealthy  merchant. 

San  Francisco's  Chinatown  was  his  field  of  operations,  but  the  terrible 
blow  came  when  his  tong  selected  him  to  slay  the  father  of  his  loved  one. 

He  had  to  show  whether  he  was  to  keep  faith  with  his  tong  and  watch  his 
sweetheart  suffer  the  loss  of  her  father  or  dare  the  tong  to  do  its  worst. 

Sessue  Hayakawa  has  a  different  role  in  "  The  Tong  Man  "  than  he  has 
had  in  his  former  pictures.  And  this  plot  forms  the  nucleus  for  one  of  the 
most  exciting  and  absorbing  stories  ever  screened. 

It  was  taken  from  the  book  "  The  Dragon's  Daughter,"  by  Clyde  C. 
Westover,  and  this  Haworth-Robertson-Cole  picture,  "  The  Tong  Man,"  will 
be  shown  at  this  theatre  next  week. 

You  wil  actually  find  more  action  and  thrills  in  this  five  reel  feature  than 
is  embraced  in  a  fifteen  episode  serial. 

SUGGESTIONS 

There  is  one  thing  to  harp  on  after  you  have  booked  this  picture,  and  that 
is  that  Sessue  Hayakawa,  the  star,  is  in  a  very  different  role  than  he  has 
portrayed  in  former  pictures.  Not  the  society  gentleman  embroiled  in  inter- 
national intrigue  and  in  love  with  a  white  woman  wham  he  has  to  give  up 
because  of  the  difference  in  race,  but  a  clever  hatchet  man  of  an  active  tong 
in  San  Francisco's  Chinatown.  Tell  them  that  this  is  an  out-and-out  melo- 
drama of  thrills,  with  the  hero  in  love  with  the  little  Chinese  maiden  whose 
father  the  tong  ordered  him  to  slay.  And  mention  that  this  one  has  he  happy 
ending,  but  not  until  after  an  array  of  exciting  events  that  is  wonderful  to 
behold. 

CATCH  LINES 

Where  the  cleverest  hatchet  man  of  the  tong  is  ordered  to  slay  the  father 
of  his  sweetheart. 


In  which  one  man  proves  himself  a  hero  by  defying  his  organization  at  the 
call  of  love. 


One  man  pits  his  wits  and  cleverness  against  an  organization  of  whose 
members  he  formerly  called  brothers. 


And  one  celestial  couple  finally  sails  away  in  search  of  happiness  after 
escaping  the  grief  imd  turmoil. 


4534 


Motion  Picture  N  e: 


Realart  Star  Pleases  Broadway 


Constance  Binney  Seen  in  Film  Plays 
at  Rialto  and  Capitol  Theatres ; 
Journals  Accord  Praise 

CONSTANCE  BINNEY,  the  Realart 
star,  had  the  distinction  of  appearing 
on  the  screen  at  two  of  the  largest  Broad- 
way, New  York,  picture  palaces  during  the 
week  of  December  7.  Miss  Binney  be- 
gan an  engagement  in  her  first  Realart 
starring  vehicle,  "  Erstwhile  Susan,"  at  the 
Rialto  and  at  the  same  time  was  seen  at 
the  massive  Capitol  theatre  in  a  film  play- 
let, "  Tom's  Little  Star." 

Reports  from  the  Rialto  theatre  on  the 
opening  night  declared  that  this  star  of 
stage  and  screen  was  proving  as  great  a 
drawing  power  as  she  did  in  her  stage 
success,  "  39  East,"  when  it  appeared  in 
New  York  City  previous  to  its  present 
tour.  In  the  second  photoplay,  which  is 
starring  Miss  Binney  on  Broadway  this 
week,  "  Tom's  Little  Star,"  at  the  Capi- 
tol, the  Realart  actress  takes  the  leading 
role  in  such  notable  company  as  Henry 
Miller,  Blanche  Bates,  Daniel  Frohman, 
Otis  Skinner,  Henry  Hull,  Flo  Ziegfeld  and 
others.  This  photoplay  was  made  several 
months  ago  for  the  benefit  of  the  Stage 
Women's  War  Relief. 

The  sentiment  of  newspaper  reviewers 
in  regard  to  Miss  Binney's  work  at  the 
Rialto  in  "  Erstwhile  Susan,"  which  has 
been  re-informed  by  similar  splendid  ap- 


preciation from  out-of-town  exhibitors 
who  are  showing  her  first  release,  are  grati- 
fying to  the  Realart  officials  who  have  her- 
alded this  charming  actress  as  a  motion 
picture  star  of  unlimited  possibilities. 

The  New  York  Sun  had  the  finest  praise 
for  Miss  Binney.  The  reviewer  said :  "  At 
the  Rialto,  Constance  Binney  keeps  one's 
eyes  on  the  job  with  her  cherubic  pres- 
ence in  '  Erstwhile  Susan.'  This  Realart 
production  has  been  converted  to  the  screen 
from  the  stage  piece  in  which  Mrs.  Fiske 
starred.  Miss  Binney  makes  an  alluring 
picture  of  youthful  grace  even  as  a  house- 
hold drudge  in  the  Pennsylvania  Dutch 
setting.  She  displays  when  called  upon 
for  it,  that  sudden  burst  of  temperamental 
fire  that  is  one  of  the  delightful  surprises 
in  this  charming  young  star,  and  lifts  her 
well  above  the  class  of  the  Dresden  China 
school  of  acting." 

Similar  sentiments  were  expressed  by 
the  New  Yorw  Tribune,  which  spoke  of 
Miss  Binney  as  follows:  "Miss  Binney  is 
delightful  in  the  part  of  Barnabetta 
Dreary,  the  daughter  of  an  irascible,  old- 
fashioned  Dutchman,  and  looks  charming 
in  the  gingham  dress  she  wears  on  the 
farm  as  in  the  more  stylish  clothes  she 
wears  after  she  has  been  graduated  from 
college." 

Other  newspaper  reviews  echoed  the 
same  sentiments. 


Sells  "Lost  City  "  for  The  South 


First    National    of    Atlanta  Takes 
Warner  Serial  for  Six  States — 
Big  Advertising  Campaign 

ATTESTING  the  popularity  of  Sehg's 
million-dollar  animal  serial,  "The 
Lost  City,"  in  which  Juanita  Hansen  is 
starred,'  assisted  by  George  Chesbrough, 
announcement  comes  from  the  Warner 
Brothers'  office,  where  the  American  and 
Canadian  Rights  are  being  disposed  of,  that 
the  First  National  Exhibitors  Circuit  of 
Atlanta,  Ga.,  has  purchased  the  distribu- 
tion rights  for  Georgia,  Alabama,  Tennes- 
see, Virginia,  and  North  and  South  Car- 
olina. 


Wild  and  mountainous  scenery  has  no  fears  for 
Bruce  Scenic  camermen  as  the  above  shows. 
Bruce  Scenics  are  released  through  Educational. 


Harry  Warner,  in  commenting  on  the 
rapidity  in  which  the  territories  are  being 
sold,  states  that  many  inquiries  are  coming 
in  from  all  over  the  country,  and  the  indi- 
cations are  that  the  entire  American  and 
Canadian  Rights  will  be  sold  within  the 
next  thirty  days.  The  demand  for  terri- 
torial rights  are  beyond  his  fondest  expec- 
tations, it  is  claimed. 

"The  Lost  City"  is  declared  a  distinct 
surprise  in  serial  production,  going  further 
in  its  thrills  and  sensations  than  anything 
of  its  kind  yet  produced  for  the  screen. 
Laid  in  the  African  jungles  and  cast  desert 
stretches,  the  story  calls  for  all  the  wild 
denizens  of  this  adventuresome  quarter  of 
the  world;  and  thus  we  find  elephants, 
lions,  tigers,  leopards,  camels,  gorillas,  and 
many  other  wild  animals  of  the  jungles,  all 
playing  their  part  in  this  gigantic  story, 
adding  their  own  individual  thrills  to  the 
strenuous  tale. 

With  such  a  tremendous  advertising  cam- 
paign as  has  been  planned,  and  the  attrac- 
tive posters  and  advertising  accessories,  the 
exhibitor  should  have  the  opportunity,  not 
only  to  drawing  the  regular  serial  fans, 
but  the  children  and  their  parents  at  special 
matinees. 

In  regard  to  the  picture,  an  announce- 
ment said  this  week:  "One  thing  is  cer- 
tain, 'The  Lost  City'  will  grip  and  hold 
any  audience,  because  it  possesses  that  ele- 
ment of  curiosity,  as  well  as  sensation  that 
make  one  intensely  anxious  to  know  the 
outcome  of  each  episode  and  because  of  this 
and  the  big  manner  in  which  it  has  been 
produced,  there  can  be  no  doubt  whatever 
but  that  it  will  draw. 


In  and  Out  the  West  Coa 
Studios 

{Continued  from  page  4512)  I 
past  two  weeks  on  his  forthcoming  relej 
which  will  be  handled  by  Sol  Lesser, 
connection  with  personal  appearance  to 
by  the  star,  which  was  recently  announc 
by  Mr.  Lesser.    Mr.  Beban  has  select' 
"  One  Man  in  a  Million,"  as  the  title,  ai 
his  supporting  cast,  besides  his  little  fou 
year-old  son,  George,  formerly  known  . 
Bob  White,  includes  Helen  Eddy  as  leadir 
woman  with  Lloyd  Whitlock  playing  ti 
opposite  lead.    Dorothy  Cummins,  Georg 
B.  Williams,  and  Jennie  Lee  are  others  i 
the  cast.    Production  is  being  conducted  i 
the  Katherine  MacDonald  studios.  Ros 
Fisher,  who  has  been  with  George  Loan 
Tucker  for  the  past  several  months,  ha 
been  engaged  by  Mr.  Beban  as  cameraman 
and  DeWitt  Hager  is  serving  in  the  capacity 
of  business  manager. 

Mack  Sennett  made  the  announcemen 
that  he  had  completed  work  of  filming  i 
new  multiple  reel  comedy  of  four  parts  and 
a  prologue,  and  that  the  subject  will  be 
ready  for  preview  within  the  next  two 
weeks.  Inasmuch  as  the  usual  Sennett 
policy  of  selecting  a  title  last  is  being  ad- 
hered to  in  this  instance,  it  is  probable  the 
name  of  Mr.  Sennett's  most  recent  subject 
will  not  be  known  until  wholly  completed. 
Mr.  Sennett  is  responsible  for  the  state- 
ment that  he  is  introducing  in  this  some 
novel  features  that  are  new  in  every  re- 
spect 

Marshall  Neilan  and  Company  have  rc 
turned  from  a  trip  to  the  northwest  where 
they  went  in  search  of  scenes  for  the  James 
Oliver  Curwood  story,  "  The  River's  End," 
but  because  of  unsatisfactory  climatic  con- 
ditions their  trip  was  made  short  and  a 
number  of  scenes  were  filmed  in  the  vicinity 
of  Dunsmir,  Cal.  The  remainder  will  be 
taken  in  Southern  California. 

Besides.  Producer  Neilan,  those  in  the ' 
party  were  Marjorie  Daw,  Jane  Novak, 
Lewis    Stone,    Charles    Smith    and  Mr. 
Neilan's  assistant. 

President  Samuel  S.  Hutchinson,  of  the 
American  Film  Company,  has  arrived  in 
Los  Angeles  during  the  past  few  days  on 
his  way  to  Santa  Barbara  where  he  will 
spend  several  weeks  with  General  Man- 
ager R.  R.  Nehls.  Mr.  Hutchinson  inti- 
mated that  he  would  shortly  have  an  an- 
nouncement to  make  respecting  the  future 
activities  of  the  American  Company. 


Philadelphia  Houses  Score 
with  "  The  Brat  " 

As  a  sequel  to  the  day  and  date  record 
established  by  Nazimova  in  "  The  Brat," 
when  that  production  showed  recently  at 
six  of  Philadelphia's  leading  motion  pic- 
ture theatres  at  the  same  time,  the  home 
offices  of  Metro  Pictures  Corporation  in 
the  Longacre  Building  received  unsolicited 
telegrams  from  the  managers  of  each  of 
the  theatres  in  which  "The  Brat" 
showed,  testifying  to  the  production's  ex- 
traordinary merit  as  a  feature  attraction 
and  in  drawing  capacity  crowds. 

The  six  Philadelphia  theatres  in  which 
"  The  Brat "  established  its  record  are 
among  the  finest  in  the  Quaker  City. 


December  20 ,  19  19 


4535 


Triangle  Reissues  Popular  Plays 


First  Check  on  American's 
Profit  Sharing  Plan 

The  first  check  to  be  issued  in  the  Amer- 
ican Film  Company's  recently  adopted 
profit-sharing  sales  plan  goes  to  'Frisco — 
or,  to  be  more  precise,  to  S.  M.  Bowles, 
"  Flying  A "  sales  representative  in  that 
field. 

The  new  bonus  policy  was  announced  to 
the    Company's    sales    representatives  by 
,  General  Sales  Manager  C.  A.  Stimson,  at 
the  sales  conference  held  in  Chicago  last 
August.   It  went  into  effect  with  "  Six  Feet 
Four,"  the  first  "  Flying  A  Special." 
I     The  working  plan  of  the  innovation  is  as 
I  follows :    When  a  new  feature  is  com- 
I  pleted,  the  production  cost  is  figured  and 
^  each  branch  is  charged  with  its  pro-rata 
share  of  that  cost.    As  soon  as  the  collec- 
tions on  that  particular  feature  in  any  one 
field  reach  the  stipulated  amount,  the  bonus 
begins    to   operate;    and    every  booking 
secured  thereafter  means  a  percentage  of 
the  rental  price  for  the  salesman. 

'  Olive  Thomas  and  Cast  Go 
South 

Another  southern  exodus  is  on  among 
the  stars  of  the  Selznick  Studios.  Olive 
Thomas,  accompanied  by  director  Alan 
Crosland  and  members  of  the  cast,  left 
for  a  southern  tour  which  includes  Savan- 
nah, New  Orleans,  and  points  in  Florida 
in  quest  of  exterior  locations  for  the  open- 
ing scenes  of  Miss  Thomas'  sixth  Selznick 
picture,  announced  under  the  working  title 
of  "  Glorious  Youth." 


"  Betty  of  Greystone,"  with  Dorothy 
Gish,  and  "  The  Clodhopper,"  with 
Charles  Ray,  Are  Scheduled 

THE  demand  of  exhibitors  for  clean, 
wholesome  stories  to  replace  murder, 
mystery,  eternal  triangle,  he-vamp  and  she- 
vamp  themes  in  productions  released  dur- 
ing the  holiday  season  is  reflected  in  the 
Triangle  announcement  that  "  Betty  of 
Greystone,"  featuring  Dorothy  Gish  and 
"  The  Clodhopper,"  with  Charles  Ray  will 
be  released.  Triangle  describes  these  re- 
leases as  "holiday  pictures  for  holiday 
time." 

"  Betty  of  Greystone "  will  be  available 
on  December  14,  and  "  The  Clodhopper " 
is  released  on  January  4. 

"  Betty  of  Greystone  "  may  be  classed  as 
a  perfect  holiday  picture.  Miss  Dorothy 
Gish  is  always  associated  with  plays  of  a 
clean  order  and  her  power  to  spread  hap- 
piness to  all  is  well  known.  Her  name  will 
serve  to  call  in  the  shopper  no  matter  how 
urgent  is  the  call  to  "  shop." 

Supporting  Miss  Gish  is  Owen  Moore, 
the  irresistible  lover  whose  following  is 
large  among  that  sex  whose  members  form 
seventy-five  per  cent  of  the  average  mov- 
ing picture  audience.  The  cast  also  in- 
cludes George  Fawcett,  Kate  Bruce  and 
Norman  Selby  (Kid  McCoy). 

Two  names  which  will  serve  as  extra 
"  pullers "  are  those  of  the  directors.  Al- 
lan   Dwan   handled    the    megaphone  for 


Dorothy  Gish  in  this  production  which 
was  supervised  by  D.  W.  Griffith. 

The  story  deals  with  both  country  and 
city  ..^e.  It  contains  no  villains  in  the 
real  sense  of  the  word.  Every  scene  is 
tense  and  full  of  action.  The  entire  pro- 
duction radiates  happiness  and  is  the  ideal 
picture  to  show  in  any  first-class  house 
during  the  holidays. 

"  The  Qodhopper,"  an  original  story  by 
Monte  M.  Katterjohn,  author  of  "  The 
Flame  of  the  Yukon "  is  a  Thos.  H.  Ince 
production.  The  photoplay  is  ranked  as 
one  of  the  best  pieces  of  artistry  ever  con- 
ceived by  that  inimitable  actor. 

The  story  shows  Charles  Ray  in  the  part 
he  likes  to  play  best,  the  role  of  a  country 
boy.  But  how  that  boy  acts  when  placed 
upon  the  stage  among  a  bevy  of  Broad- 
way chorus  girls  is  said  to  be  the  best  piece 
of  "  business "  of  its  kind  seen  on  the 
silver  screen  in  a  long  time.  Ray  can 
create  sympathy  in  the  audience  as  few 
actors  can  and  it  is  on  this  account  that 
"  The  Clodhopper "  is  specially  valuable 
at  this  time. 


La  Rocque  Joins  Realart 

Director  Kenneth  Webb  has  chosen  Rod 
La  Rocque  to  appear  opposite  Constance 
Binney  in  her  next  Realart  production.  Mr. 
La  Rocque  left  New  York  to  join  the  com- 
pany, which  was  waiting  for  him  in  Chi- 
cago, where  the  picture  will  be  made. 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinuiiiiiiiiiiiiiiiiiiiii 

I  SAN  ANTONIO,  TEXAS  | 

I  is  I 

I  The  Coming  Motion  Picture  Center  ■ 

— It  has  an  outdoor  climate  the  year  round.  J 

— It  oflfers  a  wealth  of  new  locations  for  Exteriors — Real  western  country  - 

and  the  hill  lands — The  Ancient  Missions — beautiful  parks — the  largest  | 

Army  Post  and  camp  in  the  country  as  well  as  the  modern  scenes  of  the  biggest  ■ 

metropohs  in  the  Southwest.  % 

— There  were  320  days  when  the  svm  shone  in  1917  and  290  days  when  the  sun  g 

shone  in  1918.  | 

— Many  successful  productions  have  been  made  in  San  Antonio  by  various  well  % 

known  companies.  1 

— Sunshine  the  year  round;  incomparable  climate,  clear  air  and  wonderful  | 

scenery  have  already  attracted  four  producing  companies  to  San  Antonio.  B 

I  The  Big  Studio  Buildings  of  the  San  Antonio  Pictures  Corporation  (Maclyn  Arbuckle  Photoplays)  g 

I      recently  constructed,  offer  ample  facilities  at  low  rates  for  visiting  companies.  B 

I  Come  to  Sunny  San  Antonio — You  will  want  to  stay  and  build  your  own  studio.   This  is  what  Maclyn  M 

I      Arbuckle  and  L.  D.  Wharton  (General  Manager  and  Producer)  say  about  San  Antonio  after  having  made  ■ 

I       several  big  pictures  here.  | 

I  "We  have  found  that  the  light  conditions  in  and  about  San  Antonio  give  more  photographic  hours  per  day  than  is  gen-  I 

I       erally  found  elsewhere.    This  vitally  important  factor,  coupled  with  its  beautiful  scenic  surroundings,  makes  San  Antonio  an  g 

I       ideal  permanent  location  for  the  production  of  motion  pictures  of  every  kind."  H 

I  Address  CHAMBER  OF  COMMERCE,  San  Antonio,  Texas,  for  further  particulars.'  | 

llllllllllllllllllllUUIIIIIIIHIIIIIIUIIIIiyillillllllllllllUIIIIUUIBIIIIllH 


BECAUSE 


4536 


Motion  Picture  N  e 


Advance  Inftlrmartion 

CHRISTIE  FILM  C0MEDl5:S 

{At  Stale  Right  Exchanges)  ' 
CHRISTIE  TWO  REELERS  ■ 

Nov.  30 — A  Roman  Scandal  (Colleen  Moore)  2 

Oct.   .. — Wild  and  Western  (Fay  Tincher)   2 

SINGLE  REEL  COMEDIES 

Her   Bear  Escape  1 

Home  Brew  1 

His  Master's  Voice  1 


on  All  Film  Releast 


EDUCATIONAL  FILM  CORP. 

(Throiigli  State  Right  and  Educational  Exch.) 
RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  1 

Constantinople,  the  Gateway  of  the  Orient  1 

BLACK  AND  WHITE  COMEDIES 

Oct.  13 — Business  is  Business  \ 

Oct.    6 — A  Prince  There  Was  1 

EQUITY  PICTURES  CORPORATION 

Silk  Husbands  and  Calico  Wives  (House  Peters)  6 

Eyes  of  Youth  (Clara  Kimball  Young)  7 

FAMOUS  PLAYERS-LASKY  EXCHANGE 

PARAMOUNT-ARTCRAFT 

Dec.  28— Red  .Hot  Dollars  (C.  Ray)  5 

Dec.  28 — Wanted:    A  Husband    (Billie   Burke)  5 

Dec.  21 — A  Girl  Named  Marv  (Marguerite  Clark)  5 

Dec.  21 — Hawthorne  of  the  U.  S.  A.   (Wallace  Reid)  5 

Dec.  21 — His  Wife's  Friend   (Dorothy   Dalton)  5 

Dec.  14 — Behind  the  Door   (Ince  Special)  5 

Dec.  14 — The   Cinema  Murder   (Special   Cast)  5 

Dec.    7— More  Deadly  Than  the  Male   (Ethel  Clayton)  5 

Dec.   7 — Victory   (M.  Tourneur)   5 

Dec.    7 — An  Adventure  in  Hearts  (Robt.  Warwick)  5 

Nov.  30 — Scarlet  Days  (Griffith  Prod.)  S 

Nov.  30 — Counterfeit  (Elsie  Ferguson)  5 

FOX  FILM  PRODUCTISnI 

BIG  PRODUCTIONS 

Should  a  Husband  Forgive  5 

Kathleen  Mavourneen   5 

Evangeline   6 

WILLIAM  FARNUM  SERIES 

Heart  Strings   (Wm.   Farnum)   5 

Wings  of  the  Morning  5 

TOM  MIX  SERIES 

The  Daredevil   5 

FOX  ENTERTAINMENTS 

The  Square  Shooter  (Buck  Jones)   5 

Flames  of  the  Flesh  (Gladys  Brockwell)  5 

Shod  with  Fire  (Wm.  Russell)  5 

The  Shark  (Geo.   Walsh)   5 

The  Devil's  Riddle  (Gladys  Brockwell)   5 

The  Lincoln   Highwayman   (William  Russell)   5 

Thieves  (Gladys  Brockwell)   5 

Eastward  Hoi  (William  Russell)  5 

The  Winning  Stroke  (George  Walsh)  5 

Lost  Money  (Madeline  Traverse)  S 

Vagabond  Luck  (Ray-Fair)  S 

Chasing  Rainbows   (Gladys   Brockwell)  5 

GOLDWYN  EXCHANGES 

The  Cup  of  Fury  (Rupert  Hughes)  6 

Flame  of  the  Desert  (Geraldine  Farrar)  7 

The  Loves  of  Letty  (Pauline  Frederick)  S 

Jubile  (Will  Rogers)  6 

The  Gay  Lord  Quex  (Tom  Moore)  5 

Jinx   (Mabel  Normand)  5 

Bonds  of  Love  (Pauline  Frederick)  5 

Strictlv  Confidential  (Madge  Kennedy)  5 

Almost  a  Husband  (Will  Rogers)  5 

The  World  and  Its  Woman  (Geraldine  Farrar)  5 

Lord  and  Lady  Algy  (Tom  Moore)  5 

W.  W.  HODKINSON  CORP. 

Mary  Minds  Her  Business  (Billie  Rhodes)  6 

Hearts  and  Masks  (Billie  Rhodes)  6 

The  Joyous  Liar  (J.  Warren  Kerrigan)  5 

METRO  EXCHANGES 

NAZIMOVA  PRODUCTIONS 

Stronger  Than  Death  (Nazimova)  6 

The  Brat  (Nazimova)  5 

The  Red  Lantern  (Nazimova)  5 

SCREEN  CLASSICS,  INC.,  SPECIALS 

Jan.  ..—The  Willow  Tree  (Viola  Dana)  6 

Dec.  .  .-Should  a  Woman  Tell  (Alice  Lake)  6 

Dec.  ..—The  Best  of  Luck   (Special  Cast)  o 


PATHE  EXCHANGES 

Jan.  4 — My  Husband's  Other  Wife  (Sylvia  Breamer-Rob.  Gordon). 
Dec.  21 — The  Prince  and  Betty  (Wm.  Desmond-Mary  Thurman) . . . 

Dec.  14 — The  A-B-C  of  Love  <Mae  Murray)  

l)ec.    7 — Brothers  Divided  (Frank  Keenan)  

BOUND  AND  GAGGED  (Serial) 

(Geor<ie  B.  Sciiz  and  Marguerite  Courtot) 

Dec.  28^Tenth,  Hopley  Takes  the  Liberty  

iJec.  21 — Ninth,  A  Homeless  Prince  

Dec.  14 — Eighth,  Arrested   

THE  BLACK  SECRET 

(Pearl  White  and  Walter  McGrail) 

Dec.  28 — Eighth,  A   Crippled  Hand   

Dec.  21 — Seventh.  The  Betrayal  

Dec.  14 — Sixth,  The  Unknown   

"FLYING  A"  SPECIALS  (American) 

The  Hellion  (Margarita  Fisher)  

Six  Feet  Four  (William  Russell)  

AMERICAN  FILM  COMPANY,  INC. 

Aug.  19— This  Hero  Stuff  (William  Russell)  

REALART  PICTURES  CORPORATION 

SPECIAL  FEATURES 

The  Mysteries  of  the  Yellow-Room  (Chautard)  

Soldiers  of  Fortune  (Dwan)  

STAR  PRODUCTIONS 

Erstwhile  Susan  (Constance  Binney)  

Anne  of  Green  Gables  (Mary  Miles  Minter)          

ROBERTSON-COLE  PRODUCTIONS 

SUPERIOR  PICTURES 

Dec.  .  . — The  Tong  Man   (Sessue  Hayakawa)  

Dec.    .. — Beckoning  Roads  (Bessie  Barriscale)  

Dec... — Seeing  It  Through  (Brentwood  Prod.)  

SPECIALS 

Dec.  .. — The  Beloved  Cheater  (Lew  Cody)   k 

Nov.  .. — The  Broken  Butterfly  (Tourneur)  .  .  .  . 

Oct.   .. — The  Open  Door  (special  cast)  


SELECT  PICTURES 

Aug.  .. — The  Undercurrent  (Guy  Erapey)  

Sept.  .. — Faith  ot  the  Strong  (Mitchell  Lewis). 

Sept.  .. — A  Scream  in  the  Night  (Special)  

Oct.  Isle  of  Conquest  (Norma  Talmadge)  


SELZNICK  PICTURES 

(Distributed  Through  Select  Pictures  Corp.) 

Sept.  ..—A  Regular  Girl  (Elsie  Janis)  

Oct.   .. — The  Country  Cousin  (Elaine  Hararaerstein) . . 

Oct.   .. — Sealed  Hearts   (Eugene  O'Brien)  

Oct.   .. — The  Glorious  Ladv  (Olive  Thomas)  

Out  Yonder  (Olive  Thomas)  

^ov.  .. — The  Broken  Melody  (Eugene  O'Brien)  


TRIANGLE  EXCHANGES 

Nov.  23 — Flame  of  the  Yukon  (Dorothv  Dalton). 
Sept.    7— Let  Katie  Do  It  (D.  W.  Griffith)  


UNITED  ARTISTS  CORPORATION 

Dec.  29— When  the  Clouds  Roll  Bv  (Douglas  Fairbanks). 

Oct.  20— Broken  Blossoms  (D.  W.  Griffith)  

Sept.  1 — His  Jfajesty  the  American  (Douglas  Fairbanks). 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

The  Pointing  Finger  (Mary  MacLaren)   

A  Gun-Fightin'  Gentleman  (Harry  Carey)  

Lasca  (Edith  Roberts-Frank  Mayo)  

Under  Suspicion  (Ora  Carew- Forrest  Stanley)  

JEWEL  PRODUCTIONS,  INC. 

She's  Everywhere  (Enid  Markey-Montagu  Love)  

The  Good  Ship  Rock  'n  Rye  (Mrs.  Joe  Martin-Jiramy  Adams)  

The  Mite  of  Love  (Mabel  Taliaferro-Robert  Edeson)  

The  Right  to  Happiness  (Dorothy  Phillips)  


VITAGRAPH  EXCHANGES 

The  Birth  of  a  Soul  (Harry  T.  Morey)  S 

Human  Collateral  (Corinne  Griffith)   S 

Ihe  Midnight  Bride  (Gladvs  Leslie)  S 

SPECIALS 

Slaves  of  Pride  (Alice  Joyce)   6 

The  Vengeance  of  Durand  (Alice  Joyce)  " 


THE  WILLIAMS  FBINTINe  COICPANT,  MSW  TMX 


Extiaoidiiiaiy 

Splendid/// 


Delightful  Constance  Talmadg^  said 
some  very  nice  things  about  our 
laboratory  work  on  "A  Tempera- 
mental Wife"  and  "A  Virtuous 
Vamp. 

Just  how  well  we  performed  our 
service  you  can  determine  by 
asking  any  First  National  Exhibitor 
— or,  better  still,  see  the  pictures 
yourself. 


There  are  reasons — 
Come  and  see  them 


DECEMBE' 


7,  1919 


I 


Beg.  V.  3.  Patent  0£lc» 


a, 


7o  r&tr^  y 


(Greetings 


IRicbolas  Ikessel 


r 


1RicboIa0  Ikceecl  Xaboratoiice,  line, 
jfort  OLec,  m.  3. 


// 


BEHIND  THE  DOOR 

A  THOMAS  H.INCE  PR.ODIICTION 


Vengeance  .V 
Deep  as  the  Ocean! 


IT  STARTS   THE  THRILL 
ALONG  THE  SPINE  ! 

In  all  the  histor)'  of  motion  pic- 
tures there  has  never  been  a  picture 
like  "Rehind  the  Door." 

In  its  slasliing  boldness,  its  elo- 
quent daring,  its  gigantic  theme — 
above  all,  in  its  terrific  punch — 
"Rehind  the  Door"  stands  abso- 
lutely and  unquahfiedly  alone  ! 

It  is  the  xevj  heart  and  soul  of 
a  great  passion  laid  bare  with  con- 
summate art,  to  stir  to  the  depths 
the  hearts  and  souls  of  grown-up 
iiien  and  women. 


,V«n^V.''  FAMOUS  PLAYERS-L^SKYCORPORA^ON  ^aRKRAFV 


Cparamount^rteraftQ>idure 


Cosmopolitan 
Productionl 

// 


CINEMA  MURDER 


^ITH 


MARION  DAVIE S 

Cfammountjirtcraft  Q>icluK 


By  E.  PHILLIPS  OP  PENH  EI  M 


Scenario  by  FRANCES  MARION 


Directed  by  GEORGE  D.  BAKER 


BEHIND  THE  SCENES 

/^\N  the  stage.  In  the  photoplay  studio.  What  do  you  know  of  the  life  there?  Rumors? 
^  Gossip?    Startling  stories? 

Scenes  "  inside,"  intimately  portrayed  in  this  vivid  Oppenheim  romance  of  love,  conflict 
and  intrigue  among  those  who  live — and  those  who  prey  on  the  stage  and  studio. 


"WHEN  THE  CLOUDS 

ROLL  BY  " 

Combines  all  ihose  olemenfs  oP 
popular  appeal  that  have-made 


name  file.  Lox-of flee  pov/ei 
that  if  is. 
Released  Decembei' 29 
Nov/  Boolqn^ 


Wh  proper  explorfaf ion  and  ^ 
the  lerbif  n  of  run  rf  deceives  m 
^Vhen  the  Clouds  Roll  By'' 
Should  pmve  a  banner  atracfion 
for  everij  fheafre 


UNITED  ARTISTS 
CORPORATION 

Marij  Ptckpord 
Chaslie  Chaplin 
Dowries  Fairbanks 


Motion  Picture  News 


BPEAKINC  ALL 
PIPfT  CUN  BOOkllNCr 

EVERY 


GA?IIE  (HAPUN 

The  greatest  box  orncc 

ATTPACTION  IN  THEATPICAL  MlfTOPy 


EDITION  <k  LUXE 

oP  tKe 


A.  ▲ 


PRESENTED  <2_ 


By 


CLACk:-OTNELlUr 

CODPOBATION 


December  2y ,  1919 


9 


Q&COQDf  POP 
AND  CAPACIT/  WOUfEr 


THE  TPEMENDOUr  BUriNEf^  NOV 
DEING  PLAYED  TO  BX  THE  PIN- 
EfT  TWEATREf  IN  AMERICA  VITW 
THEfE  VONDERFUL  ATTPACTIONf 
ir  TMEfUBJECTOPrCOI^ES"  OF 
TELEGPAMi"  FROM  LEADING  EX- 
NIBITOBr  EVERY  DAY 


DISTRIBUTED  BV 


UALLMAP^  DICTUPt9 

lifif  CODPOPATION  ^Sgl 


£2^ 


^^ov  ready  in  all  branches  for 
pre-release  presentatiDns 

J.  PARKER  READJR'S. 

second  tremndbus  special  production 

LOUISE 
GIAUM 


in 


LONE  TOLF'S 

DAUGHTER 

LOUIS  JOSEPH  VANCE 

(bmhirdng  the famous  characters  of 

m  lONE  woif"8^false  paces" 

An  astounding  star  in  one  of  the 
great  productions  of  all  time 

W.  HODKINSON  CORPORmON 

527  Fifth  Avenue.  New  York  Qty 
Distributing- through  PAlHt  txchange.htctrpanaed 
Foreign  Distributor :    Apollo  Trading  Corp. 


^^^^^^ 


5  ► 


Onh  the  Imitations  of  the  English  Language 
hbt  the  Critics  from  saying  more  than  this 


MOVING  PICTURE  WORLD:  J.  Parker  Read,  Jr. 
has  one  of  the  most  elaborately  produced  and  power; 
fully  enacted  melodramas  ever  screened  in  this  newest 
Louise  Glaum  special.  Seven  rich,  wonderful  reels  of 
ma<inificent  settings;  diversity  of  locations.  An  especial 
triumph  for  Louise  Glaum  and  her  fine,  associated 
player,  Edwin  Stevens. 

TOM  HAMLIN'S  LETTER:  All  screen  fans  and  the 
gallery  gods  now  in  the  downstairs  seats  will,  go  wild 
over  this  big  J.  Parker  Read.  Jr.  seven-reel  special. 
This  hardened  old  reviewer  of  motion  pictures  was 
highly  entertained  and  closely  held  by  it.  Louise 
Glaum  scores  big. 

MOTION  PICTURE  NEWS:  J.  Parker  Read,  Jr.  has 
taken  this  stirring  Louise  Joseph  Vance  story  and  given 
it  production  with  a  final  kick  in  it  stronger  than  wood 
alcohol.  Here  is  our  estimate  of  its  theatre  values : 
Large  metropolitan  first  runs,  big  puller  and  very 
pleasing.  Class  houses,  good  puller  and  pleasing. 
Family  houses,  big  puller.  Neighborhood  houses, 
strong  puller  and  exceptionally  pleasing.  Material 
served  fast  with  suspense,  augmented  by  a  romantic 
trend.    Everybody  will  thoroughly  enjoy  it. 


EXHIBITORS  TRADE  REVIEW :  Clothed  with 
beautiful  and  lavish  sets,  this  production  affords  exhi- 
bitors with  a  melodrama  containing  real  thrills,  a 
consistent  and  interesting  romance  and  entertaining 
possibilities  far  beyond  denial.  Having  bid  farewell  to 
vampire  roles  forever,  Louise  Glaum  now  achieves  her 
greatest  success  and  shows  her  immense  dramatic 
versatility. 


MORNING  TELEGRAPH:  Typically  moving-pictur- 
esquely  entertaining  is  this  lavish  and  made-without- 
thought-of-expense  production  of  "The  Lone  Woirs 
Daughter;"  Louis  Joseph  Vance  at  his  most  thrilling 
best.  The  players  supporting  Miss  Glaum  mean  a 
heavy  salary  list  for  the  producer,  J.  Parker  Read,  Jr. 


NEW  YORK  REVIEW:  Rival  producers  may  dispute 
the  claim  that  "The  Lone  Wolf's  Daughter"  is  the 
biggest  melodrama  ever  screened,  but  there  are  not 
■many  picture  patrons  who  can  say  they  ever  saw  a 
better  or  bigger  one.  And  the  patrons  are  the  final  jury. 
This  production  cannot  be  too  highly  praised.  Miss 
Glaum  never  before  appeared  to  such  great  advantage 
and  Edwin  Stevens  is  wonderful. 


W.HODKINSON  CORPORATION 

527  Fifth  Avenue,  New  YorkGty 
Distributini^  through  PATH£  Change,  Incorporated 
Foreign  Distributor  -    Apollo  Irading  Corp. 


%>bert  Brunton  fyresents 

J.  WARREN 

and  his  own  company  in 

THE  LORD  LOVES 
THE  IRISH 

By  Monte  M.Katterjohn 

^Directed      Ernest  CWarde 

Miles  Machree  has  the  luck  of 
the  Irish. 


Men  who  have  sold  every  series  of 

ALICE  BRADY 


pictures  agree  ihat  this  Realart  star  never  has 
been  seen  in  a  screen  production  comparable 
in  any  way  to 


"The  Fear  Market" 

Directed  by  KENNETH  WEBB. 

Certainly  she  never  has  been  as  charming  and  adorable, 
never  has  had  the  great  wealth  of  beautiful  gowns, 
never  has  been  cast  in  a  role  as  sympathetic  as 
in  this  powerful  stage  success  by  AMELIE 
RIVES  TROUBETZKOY. 


BOX-OFFICE 
MYSTERY! 

^Y^ES,  there  are  two 
kinds:  the  kind  that  is 
just  mystic  and  the  mystery  that  gets  the  money! 
"THE  MYSTERY  OF  THE  YELLOW 
ROOM,"  AN  EMILE  CHAUTARD  PRO^ 
DUCTION,  is  built  for  the  box-office.  It  has 
the  twists  that  make  'em  talk  and  make  'em 
come  back. 

All  the  world  loves  a  good  mystery  yarn  ano  all  the  town 
will  pay  to  see  this  CHAUTARD  masterpiece,  which 
has  a  love  tangle  such  as  you  seldom  view  on  the  screen. 

Beautiful  Ethel  Grey  Terry  is  the  woman  in  the  case,  and 
George  Co\a,I.  Edmund  Elton  and  Lorin  Raker,  the  men. 
One  of  them  mat/  be  an  audacious  criminal;  but  it's  this 

very  question  that  keeps  whole 
audiences  on  edge,  racking  their 
brains  for  the  answer,  until  the_ 
last  fifty  feet  of  feature  shoot 
upon  your  screen. 


NOT  machine  service — not  assistance  that  is  offered  grudgingly 
some  sort  of  pretense  must  be  made — but  complete  service,  given 
heartily,  in  the  belief  that  a  contract  for  Realart  Pictures  is  an  agree- 
ment to  deliver  something  more  than  film. 

Realart  does  not  consider  a  picture  sold  until  it  has  been 
shown  successfully. 


ecause 


REALART  PICTURES  CORPORATION 

469  Fifth  Avenue    a^^^^^I^^        New  York  City 


/// 


THt  TEAR  (TA^KtT 

C  O  R  P  O  et  A  T  t  O  IS. 


tickets! 


L' 


i  PRESS  OF 

i  TMOS-  a  BROOKS.  K.». 


u  t^9,t|)e  modt  sue 
cessfal  eeason  m  all 

FOX  FILM 

to  wi^f)  30aV'O«c? 


5t 

iti  the  opprlo^ 


Season's  Successes ! 


Vlavonrneen 


ohould  a  Has* 
band  forgive  ? 


N  PRESENTING 
WILLIAM  FARNUM 

in  the  supreme  play 

HEART  STRINGS, 

William  Fox  directs  the  especial 
atteixtion  of  all  Motion  Picture 
Exhibitors  to  the  fact  that  for 
heart  appeal, deep  sympathy 
and  sublime  sacrifice  this  pres** 
entation  reaches  the  greatest 
heights  ever  attained  - 


^  "•  •  ir 


WILLIAM  FOX  presents 

WILLIAM  FARNUM 


HEART  STRINGS 


22 


Motion  Picture  Newsitd*^' 


FOX  NEWS,  MUTT  & 
JEFF  and  FOX  SUNSHINE 
COMEDIES  were  the  motion 
j:)ictures  selected  by  special 
request  for  the  entertain- 
ment of  H'R'H 'The  Prince 
o£  Wales  at  the  Academy 
of  Music ,  New  York ,  and  his 
enthusiasm  and  enjoyment 
[Droved  so  hearty  that  the 
newspapers  frankly  record- 
(   ed  the  fact- 


fox  News 

^0,000  enterprising  men  and 
women  reachmg  from  the  four 
corners  of  the  earth  provide 
for  you  tvLce  eachi^eek  2  trip 
round  the  world  as  you  sit  com- 
fortably in  your  theatre  chaii'  * 

Mutt  &Jef  f , 

The  moving  cartoon  creations 
of  Capt-BUD  fisher  are  so 
droll,  so  whimsical, so  absolutely 
funny  that  they  have  become  a 
habit  with  the  peoples  of  many 
countries 


Sup 


erviSiO/i 


(^amj)ion  del  'F^uth 


bmedics 


Clean,  wholesome  fun  sweep- 
ing  the  world  and  provoking  mil- 
lions to  li^ht  hearted  laughter  • 


FOX  FILM  CORPORATION 

WILLIAM  POX 

TresLcient 


kese  ihree  rorm 
^art  of 


IS 


^Uiey  deli^ki  ike  lii^h 
ihe  middle  and  ike  low 


)  e  c  emb  e  r  27,   i  9  i  9 


dfie  story  of  a 
New  En^idnd 
Tuntcin  wko 
shocked  (jd 
Tans 


WILLIAM  FOX  [jresenirs 

GLADYS 

BROCKWELL 


FLAMES/^  FLESH 


Directed  by 
Edward  £e  Saint 


ENTERTAINMENTS 


24 


Motion  Picture  News 


Are  you  gettinjf  your  share  of  the 

7 


profits! 

FOX  ENTERTAINMENTS 


MORE  BUSINESS 

The  logical  and  easy  way  to  get  more  business  for 
your  house  is  to  present  pictures  for  which  a  demand 
has  been  created  before  they  are  booked. 

In  SELZNICK  PICTURES  you  get  pictures  for  which 
a  demand  has  been  created  even  before  they  are 
produced. 

This  demand  is  created  by  Selznick  Pictures  National 
Advertising  Campaign — and  the  demand  is  being  met 
profitably  by  the  exhibitor  who  has  foresight  enough 
to  realize  just  how  much  he  benefits  by  a  steady, 
consistent  advertising  campaign  that  reaches  virtually 
every  prospective  patron  in  any  community. 

SELZNICK  PICTURES  advertisements  are  now  ap- 
pearing regularly  in  the  following  media: 

Saturday  Evening  Post 
L,adies  Home  Journal 
Pictorial  Review 
Red  Book 
Country  Gentleman 
Photoplay  Magazine 
Green  Book 

Motion  Picture  Magazine 
Blue  Book 
Theatre  Programs 
Electric  Signs 
Painted  Boards 
24 -Sheet  Boards 


PREVENT  FUTURE  REGRETS- 
BOOK  SELZNICK  PICTURES  NOW 


EUGENE  C>5RIEN 

in 

"THE  BROKEN  MELODY" 

bi^  Ouida  Ber^crc 

Direction  -  William  P.  S.  tarlQ 


Mado  l>tj  Solznick 


Distributed    btj  Select 


S^PICTURElP^ 


■  VT5af-.-.<HT1~   •  i  ITiTiTlM 


OLIVE 
THOMAS 

in  Pauline  Phelps 
and  \4arion  Short's 


ff 


OUT 
YONDER" 

A  RALPH  INCE 
PRODUCTION 


Made  bv)  Selznicl^ 
Distxibuted  bij  Select 


(NATIONAL  PICTURES) 


"JUST  A  WIFE" 

Adapted  Irom  the  plavj  bij  Eu^me  Walter 
Direction  —  Howard  Hickman 

NATIONAL  PICTURE  THEATRES  inc 
Lewis  J.  SelznicJ^ 

president 


Made  iDVj  National 


DistrilDuted  Select 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director  ^  BRITON  N.  BUSCH,  President 
130  West  ^6th  Street  New  York  City 


I 

ll 


REPUBLIC 


A  series  of  eight 

two  reel  features 
(each  complete) 
starring 

HERBERT 
RAWLINSON 


TITLES: 


pictures) 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director   -    BRITON  N.  BUSCH,  President 

130  West  46th  Street  New  York  City 


CI 


REPUBLIC 


Ifjg  pictures) 


Incidents  in 
the  career  of 
WILLIAM  cJ.FLYNN 


former  Chief,  US. Secret  Service 
now- Director ,  Bureau  of 
Investigation.  Department  of 
cJustice  -   —  - 

are  now  in 

2  reel  features 


THE  WONDER  BOOK  IS  OPEN 

The  experiences  of  the  greatest  living  detective  are  ready  for  you. 
The  weird,  peculiar  and  fascinating  happenings  in  the  life  of  this  genius, 
have  been  enriched  and  made  gems  for  your  screen  by  Wilson  Mizner. 

Carl  Harbaugh  and  J.Gordon  Cooper  have  made  them  into  the 
most  thrilling  two  reel  subjects  ever  filmed. 

Herbert  Rawlinson  has  again  proven  his  right  to  stardom  with 
brilliant  performances  in  every  one  of  these  pictures  —  a  happy  combi- 
nation —  exhibitors  everywhere  will  profit .  I 


REPUBLIC  DISTRIBUTING  CORPORATION 

LEWIS  J.  SELZNICK,  Advisory  Director   -    BRITON  N.  BUSCH,  President 

130  West  46th  Street  New  York  City 


ALE)ERT  E.5MITn  presents 


ANITA  STEmRT 


tn 


The  Sins  of  the  Mothers 

DlreMedb,    RALPH  INGE 

A  tensely  dramatic  and  compelling  story  "of  a  young  girl  cursed  by  heredity  with  a  passion 
for  gambling.  She  makes  a  vain  struggle  against  it  until  shame,  exposure  and  tragedy 
breaks  the  spell.    A  Vitagraph  production  with  a  wide  appeal  and  top-notch  interest. 

Edited  by  Mr.  and  Mrs.  GEORGE  RANDOLPH  CHESTER 


EARLE  WILLIAMS 


More  debonair,  artistic  and  admirable  than  I 
he  has  ever  been  before  is  this  splendid,^ 
steady  star  in  his  latest  photoplay  vehicle.  It; 
is  once  again  that  rare  achievement  that  spells  i 
by  its  perfect  combination  the  ultimate  desire; 
and  objective — pleasure  and  profit.  ^ 


The  story  is  an  allurijig  and  romantic  one 
that  has  for  its  background  all  the  blended 
charm  and  beauty  of  the  Occident  and  the 
Orient.  Its  elements  are  the  tried  and  true 
ones — love  and  adventure,  tinctured  with 
startling  suprises  and  suspense  and  capped 
by  a  corking  climax  that  will  send,  all  those 
who  see  it,  away  with  a  new  standard  of 
photoplay  pleasure. 


By  giving  it  an  unusually  rich  and  pains- 
taking production,  with  lavish  and  rich  interiors 
and  beautiful  and  colorful  exteriors,  Vitagraph 
has  striven  to  add  laurels  to  an  already  en- 
viable reputation  earned  and  acquired.  If 
that  greatest  and  most  ^important  of  your 
problems — the  finding  of  a  pleasing,  satisfying 
photoplay — still  remains  unsolved,  you  need 
go  no  further  at  this  moment  for  here  you 
have  it  in  


When  a  Man  Loves 


34 


Motion  Picture  News 


qualliu 

these 

URi:  Comedies 
Houses 


December  27 ,  1919 


35 


2rx(i  ihey  Qre  a. 
ySiQnd2rcl  in  the 

HIGHEST  CLASr-S' 
PAMILY  THEATRES 

COMMUNITr  BECAUSE 
THEY  ARE  CLEVER 
AmSlK G  <7;^d  CLEAIT 

aoOK  THHaUGH 

PORfMOST  INDEPENDENT  EXCHANGES 


Mr.  STATE  RIGHT  BUYER! 


HERE  IS  YOUR  OPPORTUNITY! 

Are  you  big  enough  to  bring  to  the  exhibitors  of  your  territory  Broadway's  newest  sensation  ? 


(JKcADOlF  PHIUFP  FIIM  COEPOR^fflOK 


3f\   WHO  APPE/^.REP  IN 

jSI^". V  cc  E/y-Ey  .1 


4  - 


PR^ESENTTTS 

THE  AUTHOR- COMPOSER 


WHO  >&PPE/\REP  IN 


UCCESSES 


(  David  Var field 

J      '^BOUT  TO^N* 


mi 


ErwA  Wallace- Hopper/ 
'""POOR  (jlRLy  \ 


T/y^^  MIDNI'jHT  (jiflL  " 


Natalie  Alt  //^r 
"A  P  E  L  E " 


■  .  .  -  -^KK.._„.      — SHbuMaaa^MM^.  " 

^1  ^-m^.   --^  ' 

j    APOLF  PHILIFP 
MIPNIGHT  GIRL' 

.  A  MUSICAL  FILM  COMEDY  IN  2  AC  17". 
^  BY  APOLF    PHILI  PP 

NVITH  MARIE  PAOANO  -^Nt?  AN  EXCELLENT  CA/T 


OH!    L  O  U  I ^  E  \ 

A  MUT'lCAL  FILM    COME [7 V    IN    2  ACTT" 

BV  APOLF  PHILIPP 
WITH  MARIE  PACtANO  ANP   CA^T  OF  FIFTY 

AN  P 

MY  GIRL  y^UZANNE'' 

A  MUSICAL  FILM  COMEPY  IN  2  ACXy 

BY  APOLF  PHILIPP 

WITH    PAT^Y  PE  FORRE7"T   ANP  AN 
EXCE-LLE-NT  CAj^T 


,^   Eva  Tancjuav 

THECitHL  WHO  J-MILBJ-' 


WIRE!! 


TERRITORY    NOW    FAST  SELLING 

Adolf  Philipp  Film  Corporation,  11  East  14th  St.,  N.  Y.  City 
PAUL  PHILIPP,  General  Representative  A.  A.  MILLMAN,  General  Sales  Manager 


WIRE!! 


SAMUEL  GOLDWYN  PRESENTS 

MABEL  NORMAND 


PI   N  T  O 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  GOLDWrN  PrrnJtfll 


\^cLorabLe 


;l  norman: 

and  her  wild-eyed  f)oni/  Tegs 
in  a  spa/'klingcofnedi/  of  Hew 
york  cuid^iipnaWdliout 
asingleybrm,yuib'is  the 
fiumiest  nioneycst  jjicture 
lllabelllgrinaiid  liaseuer 
made.  Jiookit! 


i 


SAMUEL  GOLDWYN 


PRE  SE  NTS 


MABEL  NORMAND 


GOLDWYN  PICTVRES  CORPORATION 

SANfVEL  GOLDWYN  f^i.Jffi 


PINTO 

WRITTEN  AND  DIRECTED  BY  VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 

SaMVEL  GOLDVvnfN  frrnarfl 


QAe  MABEL  NORMMD 

PICTURES 

^^lllahcinioiniaiid  is  iv- 
cocjni-L'ii  Inj  cxliihilcrs  as 
one  of  llw  sclcd  cj/vup  0/ 
moimLj  /iiiiiiii\^/}L\sl  /jcls. 
^Hcr  conicdij  /nwrcioi/s. 
S/ic  romps  {liivuijli  /wrplc 
lures  Lu  'dli  an  unaffeeted 
iwacLlLi  lliat  is  as  unique 
as  d  IS  delujIil/uL  "opinio 
is  nilabel  niorniand  at 
lierniosl  heudclung  best 


#4. 


SAMUEL  GOLDWTN 


PRE  SE  NTS 


MABEL  NORMAND 


PI  N  T  O 

WRITTEN  AND  DIRECTED  BY- VICTOR  SCHERTZINGER 


GOLDWYN  PICTVRES  CORPORATION 


iAMVEL  GOLDWYN  Hr,,,. 


Oom  niloorcs  goldai 
sin  ik  is  golden  in  more  ways 
than  one  -  -  Lfour  loqijjor 
instance. 

[j5ook  Oobys  j^oul 
and  stand  ready Jbr  an 
aOalanclie  of  business ! 


V 


/I 


SAMUEL  GOLDWTN 


PRESENTS 


TOM  MOORE 


It 

Itoby's  bow 

BY  JOHN  TAINTOK  FOOTE 

■  DIRECTED  BY  HARRY  BEAUMONT 


GOLDWYN  PICTVRES  CORPORATION 


&AMVEL  OOLDWYN 


C^^///  9logm  looks 
Upon  the  Xaspbcrry 
SodaWhcn  itis%jk- 
and  Sas  Slid ! 


IF  YOU  WAHl 
A  REAL  KICK 


TffY  OOR 
LEMON  SODA 


SAMUEL  GOLDWTN 


PRESENTS 


WILL  ROGERS 


GOLDWYN  PICTVRES  CORPORATION 


SAMVEL  OOLDWYN  Pnstdtmt 


COMING  I  IKE  AWHIRLWINDI 

C~iVill  Rogers  is  the  swiftest 
comer  in  all  slardom . 

Screen  critics  everywhere 
proclaim  it -and.  what  is 
more  imjjiortant  to  you.  so 
do  screen  audiences ! 
"^^aternihter  6very  where 
will  do  more  than  any  pic- 
ture he  has  yel  had  to  estab- 
lish him  firmly  as  the  rnost 
singularly  humorous  star  in 

fflmerica. 

^i*----  

^^^^^^^^^^^^                                              ^^^^^^^^^^^^^^^L  ^^^H 

WArERmTER.EVERYWHERE 

B  V      W.      K..      L.EIG  1-1  T'ON  " 

DIRECTED  BvCLARENCE  BADGER 

GOLDWYN  PICTVRES  CORPORATION 

■  • 

OVHICH  WAS 
THE  REAL 
WOMAN? 


-Kk5  she  the  laughing  shim 
inaing  hilteiflij  of  wealth 
and  liixunf'?  Or  am  she 
the  hard  worhcr  of  brawn 
and  nuisckwho  cast  aside 
money  and  ease  for  the  lot 
of  a  common  lat>orer  ? 
^  great  book-^ a  greater 
Ijicture  I 


SAMUEL    GOLDWTN     AND   REX  BEACH  PRESENT 

RUPERT  HUGHES' 


FAMOUS  STORY 


THE  CUP  OF  FURY 

DIR^ECTED    BV    T   HAVES  HUNTER 


GOLDWYN  PICTVRES  CORPORATION 


SAMV£L  OOLDWYN  l*nMUmt 


mb  er  27 ,  i  9  ^  9 


45 


BRADY  an  J  WARWICK 


The  pictures  that  made 
these  stars  famous,  with  new 
advertising  and  guaranteed 
perfect  prints,  are  READY 
NOW  for  state  right  buyers 

Ten  selected  from  twenty- 
two  Ahce  Brady  productions, 
ten  selected  from  nineteen 
Warwick  productions  by  such 
directors  as  Capellani,  Chaut- 
ard.  Crane  and  Archainbaud. 
are  ready  for  release  today. 


TERRITORY  SOLD 

MARYLAND,  DELAWARE,  VIRGINIA 

and  DISTRICT  of  COLUMBIA      -      -   RELIANCE  FILM  EXCHANGE, 

Mather  Building,  Washington,  D.  C. 
W.  PENNSYLVANIA  and  W.VIRGINIA,     M.  FEITLER,  414  Ferry  Street,  Pittsburgh,  Pa. 

NEW  YORK  STATE       -      -      -      .   MASTERPIECE  DISTRIBUTING 

CORPORATION,  130  W.  46th  Street,  New  York 


For  Territorial  Rights  Wire 

JACOB  WILK 

825  Longacre  Building,  New  York 


1 


CHHRIIE  CHRPLIN 

IN     the:        EISSANAY'  'CHAPLIN 

R  BURLESQUE  on  CHRMEN 

CA  Screaming  parts) 


WILL  PITT.  YOU  KNEE 
DEEPnm  MONEVx> 


0  ^  ^     WIRE  OR  WRITE 


VICTOR.  KREMER  FILM  FEATURES^  INC 

1476    BROADWAY,  N.Y.C 


December  2  j ,  i  p  i  9 


49 


CHAPLIN 


IN 


"A  BURLESQUE 
ON  CARMEN" 


IS 


CLEANING  UP 


FOR  THESE  WISE  BUYERS 


1^  Dist.  of  Columbia 

ww^w^^^T        .  ..T^  4 .  ,  Maryland 
HARRY  CRANDALL  .  Delaware 
WASHINGTON.  D.  c.  Virginia 

.  North  Carolina 


QUALITY  FILM  CORP.  /  West  Virginia 
PITTSBURG,  PA.  (  West.  Penna. 


MICKEY  FILM  CORP.  )  Indiana 
CHICAGO,  ILL,  1  Illinois 


20TH  CENTURY  f  East.  Penna. 
FILM  CO.       (South.  Jersey 


F.  A.  F.  FILM  ENTERPRISES,  INC.  f  Iowa 

OMAHA,  NEBRASKA  i  Nebraska 


Wire  or  Write  to 


VICTOR  KREMER  FILM  FEATURES,  Inc. 


1476  BROADWAY,  NEW  YORK 


SUITE  425 


Phone:  Bryant  8352 


^0  Motion  Pictures 

A  SERIAL 

GEORGE  H.  WILEY  Offers 

ARLINE  PRETTY 


with 


HENRY  G.  SELL 


in 


A  WOMAN  IN  GREY 

BY 

C.  ^.  and  A.  M.  WILLIAMSON 

Screen  Version  By  Directed  By 

WALTER  RICHARD  HALL  JAMES  VINCENl 

FIFTEEN 

MYSIERY         WRILLS  ROMANCl 


A  FEATURE  PRODUCTION 


f 

I 

I 

■December  ^^,ipip  SI 

ENSATION 


George  T.  Partly  in  the  Exhibitor's  Trade  Review — December  13,  1919. 

"A  WOMAN  IN  GREY"  proceeds  along  saner  lines  than  the  majority  of  serials, 
presents  a  clearly  defined  plot  which  isn't  lost  sight  of  during  its  rapid  whirl  of  events  of 
baffling  mystery,  hair-breadth  escapes,  lively  scraps,  and  melodramatic  action.  Love,  romance 
and  adventure  mingle  in  alluring  fashion  and  the  clement  of  breathless  suspense  dominates 
in  each  episode. 


Marion  Russell  in  the  Billboard — December  6,  1919. 

The  one  thing  which  highly  recommends  this  serial  to  serious  consideration  is  the  con- 
struction of  the  story.  Built  on  a  solid  beginning  of  baffling  mystery  it  accelerates  with  each 
scene,  and  there  is  no  abatement  in  the  exciting  sequences  which  pile  thrill  upon  thrill. 
Women  especially  will  follow  this  serial-  with  eager  anticipation. 


E.  F.  Supple  in  the  Motion  Picture  News — December  20,  1919. 

Swift  action,  a  well  knit  story,  strange  events  cleverly  planned  to  reinforce  the  central 
mystery  and  "  chance  taking  "  stunts  add  greatly  to  the  entertainment  value  of  this  production. 


Margaret  I.  Macdonald  in  the  Moving  Picture  World— December  20,  1919. 

One  of  the  charms  in  this  serial  is  the  clever  atmosphere  of  mystery  and  splendid 
acting.  Its  accompanying  thrills  and  the  fascinating  uncertainty  as  to  what  follow  the  close 
of  each  episode. 


EPISODES 

SUSPENSE      ACTION      DEATH-DEF}  ING 

FOR  TERRITORIAL  RIGHTS  APPLY  10 

SERICO   PRODUCING  Corp. 

220  West  42nd  Street  NEW  YORK  CITY 


"Doftt  aei  a  divoipce  uxM  uou  se£  ihls  picture' 
^^^^^^  >is  the  stcKym  for  true  ^^^^ 


I  .illlniilllllllllllllllllllllllllllllUllllllllllllllilllllllllllifiiiliiiiliiiililliiiilllluiB 


BIACKTON 
PRODUCTION 

MYHUSBANDil 
OTHERWE 

1  VITH  SYLVIA  BREAMER  AND  ROBERT  GORDON 

/C"^  iAzotx:;^  oousjes  rruimj 
^1    1  a  rrvaicimoixLaE  mi/x- 
LLp.    lii  this.  stccMLq  plc- 
tooe  a  sicuje  fcuxociie  £ai£s 
oui  of  toMQ,  >u>bbK  hi^  Kjlls- 
baixd.  La  toxio.  wiiJi  anx>ther 

I  mer  hxtsband  hxxs  rnxxjccJuzxi 
ariathjer  womaa.  la  Eoxoe  utitK 

j  him  cigxxla  !  It  s  a  flaje  pixr 
tacg  »uitK  a  IxLg  tiiCe.  yyyyy 

Ptxxluoed  and  dlcected  by 
J.  Stiioct  BXaxJctart. 


iiriiiMiiiiiiiriiflilMiMiiiMiiiiiiMiilliiiiliiiMiMiMniiiiiiiiinillMIll  iiiiiiii  iiiii  iiiiiiiiMiiilililllliilllllllllllllMIIJIlMliililllMiiilliin 


Distributors  ^^^^ 


BLANCHE  SWEET 

SCORES  IN  HARTE  STORY 
SAYS  THE  MOTION  PICTURE  NEWS 
JESSE  D.HAMPTON  presents 

BLANCHE 

SWEET 

FIGHTING 


ADAPTED  FROM  BRET  HARTE S 
FAMOUS  story/' C RE  SS>^" 


YOU  CATCH  THE  GLAMOR  OF  THE 
EARLY  DAYS  OF  CALIFORNIA 
DAYS  0F'49.THESE  ARE  THE  SCENES 
CHARGED  AS  THEY  ARE  WITH  QUAINT 
HUMOR,AND  ATMOSPHERE,  PATHOS 
AND  POETRY,  THAT  EMBRACE  YOU 
ND  LIFT  YOU  FROM  YOUR  ENVIRONMENT 
BLANCHE  SWEET  IN  THE  TITLE  ROLE 
GIVES  AN  EXQUISITE  PERFORMANCE 
-ONE  THAT  IS  FILLED  WITH  CHARM 
AND  FEELING,  SHE  CAN  HUMANIZE 
A  BRET  HARTE  HEROINE  BETTER 
THAN  ANY  OTHER  ACTRESS  ON  THE  SCREEN 
HER  ABSENCE  FROM  THE  CAMERA 
UNTIL  RECENTLY  HAS  BROUGHT  DEPTH 
TO  HER  INTERPRETATIVE  ABILITY.  SHE 
MAKES  CRESSY  AN  UNFORGETTABLE  FIGURE; 
A  SPLENDID  CAST  HAS  BEEN  ASSEMBLED 
TO  INTERPRET  THE  REGAINING  CHARACTERS*.' 
LAURENCE  REID  ii^ 

yVCofion  Picture  JVews 


■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■•■■■■■■■■■■■•■■■■■■■■■■■■■•■■■■■■•■■■■■■•■■■■■■■■■■■IBBBIBIIBtJ 

^■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■•■■■i ■■■■■■■■■■■■■■■■■■  ■■■am  ■■•laKBiiataBaiBBBtiai] 

RtTH  ROLAND  " 

OF 


is  being  carried 
by  papers  with  a 
total  circulation 
of  18,250,900. 

The  territory 
covered  by  these 
papers  has  a 
population  of 
49,938,272.  Bill- 
boards  used 
cover  nearly  six 
million  more. 

One  half  of  the 
population  of 
the  United  States 
is  being  reached 
by  this  campaign 


■■■II 


campaiqptt  now  'h^'CfUJCt  om 

THE  ADVENTURES 


With  the  incompar- 
able combination  of 
a  box  office  star 
second  to  none,  the 
unequalled  reputa- 
tion  of  Pathe 
serials,  and  tre- 
mendous advert- 
ising "The  Adven- 
tures of  Ruth"  is  the 
serial  for  your 
theatre. 

Produced  htj 
ihHoland  Serials  Inc 

Scenarios  hij 
Gilson  Villets 


Very  very  rarely  havexou  read 

Hobart  Tienlex 

With  ^ohn 


'Superb,"  says  the 
Billboard. 


'A  revelation,"  says 
The  Morning  Tele- 
graph. 

'A  rare  treat,"  says 
The  Trade  Review. 


'A  celluloid  epic," 
says  the  N.  Y.  Re- 


'An  achievement,', 
says  the  M.  P.  News 

'Of  the  best  chiss," 
says  the  M.  P. 
World. 


f  NOVEMBER  H,  19 


RENT  FEATURE  FILMS 


John  Morrell  Says: 

''The  Gay  Old        Puts  Hobart  Henley 
in  Griffith-Tucker  Class  of  Directors 


An  Absorbing  Exposition  of  a  Piece  of  Real  Life,  Beautifully  anc3  Sympa- 
thetically Presented,  Is  This  Picture  Made  From  an  Adaptation  by  Mrs. 
Sidney  Drew  of  EAna  Ferber  s  Story — John  Cumberland  Perfectly  Em 
bodies  the  Leading  Character. 


Dils   offtring.     Thpy  ' 
r  opinion.    If  audi  i.lclur*9 


,hr  leaat  _Mt  of  bomba 
ns  wplrome  should  bp  i 
.Tpprc<latr>l  by  a  long  su 


who 

boy 


hi*  e>« 


War — n  boy  «'ho  mlchl  have  been  his 
boy.  And  his  poignant  sorrvw  la  acute 
We.^Ilhy  he  Is.  but  he  cannot  buy  hap- 
plpt^s.    Vou  Io«k  at  him  sitting  In  a 

luJdvnIy  dr.ib.  And  th«  yran  draj; 
by  tnonotonously.     The  world  la  ful; 

of  ! 


►  CO  -  cut  un 
accept  the  in 
ortlturte.  Hn' 


cs.  and  (hey  aic  given 
vonderful  expression. 

The  theme  Is  based  upon  a  promiee 
O  a  dying  reUtlvc — a  |>ronil%e  which 
ihoulJ  be  brok-n  liKhtly  .is.  It  la 
iprlotjsly  TTi.tile.    You  look  upon  a  mm 


?  ''ha"  ^'n'x*"'!  forffii 

of  hi*  BUb-  •V"'t 
T  for  (bought.  1  ' 

urposedly  bl;  j  'o^'^'rh 

icoordihg  j 


'  ha  PI 


iltl.  who 
less  bc- 


sein 


it  he  refraUi  from  marrylnj 
slaters  -ire  uroviJcd  for.  Ro- 
Ttxra  to  him  but  he  t-  forced 

hia  MstTs  aro  seir.sh  They 
1;  I'lPiMBSoKsing  he  is  com- 
look  after  them  until  Ihey 


llme 


;icitte  must  li.ive  been  his  5ufTerinc- 
when  he  reallied  that  when  life  did 
h.iv(  Bomeihlng  (o  offer  he  had  groivr 
too  old  to  enjoy  it.  The  thought 
atrik*:  home  that  the  dead  have  no 
right  o\cr  the  dc^i.nus  of  th;  living 
He  had  everyiliinB,  but  hM  elstcn 
Ifish  to  pjireciate  him. 
ruckling  to  &  happy  end- 
ig  here.  It  \«oul<J  h.ive  s[  llcd  (he 
■uthfulness.  Sd  Mr  Kenlcy  has  r*. 
rated  a  powerful  thought.  That's  it— 
picture  ivlth  a  Ihoaeht.  He  has  been 
iiihluT  to  lh<;  script — the  script  ol 
.Mrs.  S.dney  Drew'-  v^hlch  does  not 
\ary  one  bit  from  the  original.  Ills 
clOFe  r.vphL'ation  to  detail  is  empha- 
sUed  In  more  th,Tn  one  place.  The 
cMtiTines  of  a  begone  day,  the  doeora- 
tlons— these  arc  representative  of  that 
lima.  As  far  as  the  slory  Is  concerned 
ho  has*  eml>elllahed  It  with  shafts  of 
humor  which  somewhat  ^lleviafe  the 
poignant  characterization.  Tet  the 
thought  remainK.  It  is  .ns  fine  »  pU- 
lure  as  anything  that  h.is  reached  Lnw 


I  has  long  iia?ecd  the  mile-  ' 

»»'"•  i 

oil]  man.  a  paih»Hc  old  | 
allies  that  f*  Joyi  of  life) 
rl  iiim  by,  so  .hte  aricmptfl  lo  ' 


Tce~n  This" 
•  'The  Mir 


Mai 


It 


John  Ct.inber- 


^'"jo'l'i.V  Mof^FT-ET 


I  it' 

I  l»tn  spoilri  hid  U,  "   .  ,|„  J 

="cmpi  10  S,„i  ,  .  oM  and  -„i,k    °'*  *»« 

how  ;,    '  tK^ir  Jl*f^"'  HctI,, 


Sunt 


->  aid  n»n. 


„.„„^,f  ATCH  LINES 


sucK  review^s  as  these  on  the 

Production 

Old  Do 


Qimberland 


'      7  .■WW  c.  u.  i«m  ■«  <i-*"  -   


f.,*'-^ 


.  .7,"-  ."/""•V, 'oi.  *°''  '..7, " 


I"THE  GAY  OLD  DOG"  IS  A  RARE  TREAT 


Hobart  Henley  Photoplay  in  Six  Parts  Released  by  Pathe. 
Story  by  Edna  Farber.  Adapted  by  Mrs.  Sidney  Drew. 
Directed  by  Hobart  Henley.   Running  Time,  75  Minutes. 


Thf  Mory  14  ( 
f»ct.j>I<-    Its  hcr< 


•yilERt  . 

Dof  ■■  He 


TKr  Gay 


ihc  «rccn  and  hssn  i  losi  a  drop  of  \ht 
ffiRinal  humor,  pathos  an«)  compellinc 
tumiannCNs.  Hobaft  Mmrry'*  direction 
1^  fine,  under* landing  and  right  siraight 
I.I  ih<  pcrfrchon  mark,  And  John  Com- 
t^rlarwl— well."  h«  ix  lh«  "gay  old  dog." 
Yo«lI  love  him.  laugh  with  him  aru] 
weep  for  him. 

le  of  ihote  homely,  true, 
of  hfmicly,  true,  limplc 
II  not  a  romantic  fifure, 
M  IS  i»oi  given  to  bomtauic  heroics  or 
tpon-shirt*  or  aihlettcv  He  ti  drab  and 
*fak  and  meafc  yet  more  of  a  hero  than 
ainiml  any  ten  you  can  ihinV  of  rolled 
into  one.  It  Uiow*  hi*  life,  drab  and  un- 
ctcniful  and  dedicated  to  his  three 
h-tmely  *rlfith,  old  maid  ji*iert  who  rob 
hmi  oTf  hi\  youth  and  fail  to  be  of  com- 
fon  in  hi*  old  age  The  picture  end* 
ju4t  ■here  ii  should,  retraling  poor  old 
Jtmmv  r>o.M  alone  and  heartsick  amid 
he  Kiu-ii  trapping*,  having  come  to  the 
reali/atton  that  he  i*  an  old  man  and 
that  his  pathetic  attemiMi  to  indulge  in 
the  desire*  of  bis  youth  have  come  too 
late. 

There  i*  delicious  humpr  in  "The  Cay 
Old  Dog"— there  i*  an  unreleniin/ 
truthfulness  about  it  that  wiH  make  your 
hean  Tteivv  as  lead.  It  will  make  you 
laugh  a  lot  and  weep  a  few  discreet 
tears  It  is  life  condensed  to  an  hour's 
entertainment  The  original  story  hat 
bem  followed  scene  for  scene,  and  the 
ear.t.-ns  arc  in  Fdna  Ferber's  own  in- 
imiiaMr  sivie  They  are  a  joy  to  read 
Thc_  whole  picture  shows  a  delightful 
intclligfficf  for  no  one  attempted  tfTTm- 
prnve  u})on  the  original  author. 


\  "Thp  Gay  OM  Diijt."    I  Pathe  i     In  all  of  your  blllinK  on  this  produc- 

tlOD  keep  In  ntind  the  tact  that  thU  la  a  story  that  is  out  of  the  ordlD.iry 
(  run  of  hctiopal  photodr.Tfii.ns  This  story  deals  with  characters  true  to 
I  life  and  nuch  must  receive  adxertl.siDK  aerordlDEly  In  all  advertlsine 
<  drat  ot  all  nieotloo  the  fact  that  IMs  Is  a  plrlurttntloo  of  the  short  story 
!^      of  the  same  name  b>   Edna  Ferber  that  appeared  in  the  MclropoIUao 

iUaEatlne  and  whkh  won  the  distinction  of  being  one  of  the  bcci*  twenty 
abort  storlea  printed  that  >ear  Also  stale  that  It  was  directed  h/  Ilbbart 
j  Heoley  aod  adapted  by  Mrs  Sydney  Drew.  Also  meptlon  the  tact  that 
I      John  Cumberland,  star  ot  many  leeltlmale  Broadway  sucresses,  haa  the 

leading  role  lo  this  production. 
;  Add  dl«Olt>  to  your  advertlsloc      Follow  out  the  Instructions  con- 

laloed  in  the  press  book  for  this  feature  by  sending  out  a  calllog  card 
',  throuKh  your  mallini;  list  or  else  have  them  distributed  by  boys  from 
door  lo  door.  This  Is  something  out  of  the  ordinary  and  will  demand  at- 
'  tentlon  Make  uif  of  the  dOR  Idea  wherever  possible  Secure  the  small 
aluK  cut  of  the  doe  and  the  title  of  the  picture  from  your  Pathe  exThance 
i  and  make  use  of  this  wherever  possible  If  you  do  not  adopt  the  c.-illing 
;      card  Idea  and  want  to  send  a  personal  letter  arrange  It  so  that  you  can 


t  this 


A  RctuieThat 
Belongs  InTlbur 
House  For  An 
Extended  Run 
On  Merit! 


Adapted  from 
(dnaFerhers 
Stor/byMrs. 
Sidney  Drew 

Produced  and  directed  by 

Hobart  Henley^ 


Then 


GENE^RAt.  ADVEHTISINC  Feature  this  production  as  a 
tlonal  human  lite  story  State  that  It  Is  out  of  the  ordlnar] 
meotloD,  In  all  newspaper  advertising,  the  four  principal  Ideas  as  men- 
tioned above,  namely,  the  director,  adaptor,  author  and  star.  Boost  these 
for  all  they  are  worth  Take  as  much  newspaper  space  as  possible  and 
let  your  patrons  understand  that  this  carries  a  direct  appeal  to  the  better 
clau  of  motion  elcture  audiences 

Id  your  readme  matter  adopt  the  following  lines:  "His  youth  spoiled 
by  I  deathbed  promise— naKRed  and  criticised  by  hla  three  mature  sla- 
t«rt.  It'  was  Qo  vooder  that  when  richea  came  his  way  that  he  begaa 
trying  to  enjoy  youthful  pleasures  id  his  old  age.  See  this  pleaslog  little 
humao  interest  atory  at  the    theatre  " 

Headtloes  are  Deathbed  Promise  Prevents  Hla  Marriage  and  Spoils 
Hla  Youth."  "With  the  Realliatlos  ot  His  Lost  Youth  Cay  Old  Dog  As- 
aerta  His  Independence."  "Ao  CxceptloDal  Story  witb  a  Deep  Human 
Appeal  ■■ 

PAPER  AND  OTHER  HELPS  One  1-shect.  two  3-sheet8.  on*  «- 
sheet,  aod  one  21-Bheet  Colof«d  lobby  photos,  cuts.  mats.  ttlUs.  ftD- 
DouDcemeol  slide,  music  cue  aheela.  and  presa  book. 


EDWIN  CAREWE 

\Prodtictions  wc.  presents-  — 

£>  OLORES 


Directed  by 

/  Edwin  Carewe 


^  JieGeit 

SKe  came  of  <^ood  people 

but  she  ^^^^as^a  spidek  a  crawl- 
ing preying  spider,  spinnind 


her  kveb  of  deceit  tQ/enme  sh  her 
victims,re^ardless  of  the  fact  that 
the  chief  of  them  was  the  girl 
who  had  been  to\^er  a  sister 

pramatic\  with  a  capital  D 


TOPICS  OF  THE  DAY 


SELECTED    B  V 


The  Jiterar/  Digest 


WHEN  THE  LITERARY  DIGEST  'TOPICS  OF  THE  DAY"  IS  FLASHED  ON  THE  SCREEN 


Pafhe' 

Distributors 

Produced  by  Timely  Films,  Inc. 


TRACKED  by  a  year's  success  in 
'  creating  merriment  for  millions, 
"Topics  of  the  Day"  has  established 
a  reputation  for  being  an  irresistible 
laugh-maker  for  any  audience. 


The  Hit  of  the  Show  on  the  Big  Time 
The  Hit  of  the  Show  in  Your  Theater — 


TOPICS  OF  THE  DAY 


Selected  from  the  Press 
of  the  World  by 

TheJterdrxEtest 

THE  LITERARY  DIGEST,  which  has  been  conducting  an 
immense  newspaper  advertising  campaign  for  many  months, will 
feature  "Topics  of  the  Day"  in  its  big  advertisements  to  be 
printed  on  December  19  and  20  in  more  than  three  hundred  of  the 
leading  newspapers  in  the  United  States  and  Canada.  In  the  issue 
of  the  "Digest"  for  December  20th  it  will  also  carry  a  story  dc 
scribing  this  inimitable  film  feature  to  its  millions  of  readers  situated  in 
every  section  of  North  America. 

TOPICS  OF  THE  DAY  is  now  being  shown  in  all  the  B.  F. 
Keith,  Proctor,  and  Orpheum  circuit  theaters,  as  well  as  in  a  large 
majority  of  the  leading  motion'picture  houses  in  America. 


"One  of  the  startlingly  successful 
innovations  of  the  current  season  is 
"The  Topics  of  the  Day"  single  reel, 
manufactured  by  Timely  Films,  In- 
corporated, fromThe  Literary  Digest 
pages  and  distributed  by  Pathe.  It 
is  a  national  and  international  suc- 
cess. Its  popularity  bears  the  stamp 
ot  permanency." — Exhibitors'  Herald, 
Chicago,  III.  a 


"Our  program  would  not  be  com- 
plete without  it.  We  are  on  our 
second  year's  service." — Moe  Mark, 
Strand  Theater.NewYork. 

"There  were  more  laughs  in  "Topics 
of  the  Day"  at  Keith's  Colonial 
Theater  than  the  Chaplin  antics 
brought  forth." — Variety,  New  York. 


ISSUED  WEEKLY 

Producers  Canada 

TIMELY  FILMS,  Inc.     specialty  film  import,  Ltd. 

1562  Broadway,  N.  Y.  Montreal,  Que. 

PATHE,  DISTRIBUTERS 


ember  2  j  ,   i  9  i  p 


I 


63 


Pafh^  Review 

A  Film  M  agazme^ — A  Family  Favorite 

There  is  a  motion  picture  tkat  disarms  criticism. 
It  IS  not  drama;  it  is  not  a  comedy;  it  is  not  a 
news  film. 

No  one  can  say  ''I  didn  t  like  tke  story  m  tkat 
picture;  nor  can  anyone  say  ^^I  didn  t  like  tke 
star. 

It  kas  no  star  nor  story;  it  needs  neitker  tke  one 
nor  tke  otker. 

It  IS  a  film  magazine — tke  Patke  Review. 

Slow  Motion  Pliotograpliy  has  made  a  sensation;  you 
yourself  have  been  impressed  witK  tlie  pictures  of  the 
galloping  horse,  moving  at  a  snail  s  pace,  every  muscle, 
every  movement  clearly  revealed ;  with  the  record-breaking 
sprinter  who  seems  to  swim  across  the  tape,  and  other  such 
amazing  and  instructive  things. 

PatKe  first  presented  Slow  Motion  Photography,  and 
you  11  find  it  in  the  Pathe  Review. 

Pathecolor  is  a  revelation  m  beauty.  Films  in  Pathe- 
color  show  the  scenic  loveliness  of  the  earth's  wonder 
spots,  in  natural  colors.  Pathecolor  pictures  are  in  each 
number  of  the  Pathe  Review. 

In  Pathe  Review  are  also  charming  and  instructive  na- 
ture pictures,  taken  by  well  known  naturalists;  pictures  re- 
vealing the  secrets  of  science;  pictures  making  clear  the 
arts;  and  others  showing  ancient,  mediaeval  and  modern 
dances,  interpreted  by  some  of  the  most  famous  dancers  of 
the  world,  staged  by  Julian  Ollendorf. 


EVERY  WEEK  AND  ALWAYS  INTERESTING;  FOR  YOUR  HOUSE! 


NOTHfiN  Hiesn  PQE5Eii\ 


A  DRAMA  OP  MODERN  SOCIETY.  ELABORATELY}  i 
PRODUCED.WITH  TENSE  DRAnATICSCENESTHRILL^ 
MASSIVE  5ET5  AMD  A  WOttDERFULSUPPORTiriG  CA51< 

■  --r^  OMEOPTHE  GREATEST  BOX 
-  iiflPlBii  Tl  OFFICE  ATTPACTIOMSOPPEPCD 
t\  Pf  EXHIBITORS  in  MAny  MOMTHS  . 


^^^^ 


BOUND  TO  CREATE  A  SEN- 
SATION WHEREVER  SHOW M 


A  GENUIME  PnOTODRAnATIC  nASTERPIECEn 


STATE    AND    POREIGN    RJGMTS   NOW  SELLING  < 

FILM 

NATHAN  HIR5H  Pres. 


I/GEPALD  E.BACON  production  ^ 

M  IbUNDEDOM  5T0Ry  BY  MAX  MARGIN 

Scenario  BY-  BASIL  DICKEy 
Directed  BY- OLIVER  D. BAILEY 
Camera-     EDWARD  EARL 

georgHj^guere 

THURlJOW  KERGEN  LILLIAN  BACON 
PRANK  OXONNOR  MORGAN  COMAN 
EDOUARDE  DURANO  BERT  LEIGM 
CHARL9S  BUTLER  JAMES  CULLEN 
AND  A  SUPERIOR  SUPPORTING  CAST  OP  100  PEOPLE! 


CORPORATION 

729  7IiiaVE.MEWyORK  CITy 


STATE  RIGHTS  (Now  Selling) 


A  PICTUI^IZATION  OF  THE  n05T 
TF(EMEND0U5  ^TOI^EVEI^ WRITTEN 

ALL  STAI^  CAST 
^U^V^J^TIOJV   or  JILL    ^CJ^EKJSr  C1.A^3ICS 

J.  FRANK  HATCH  ENTERPRISES,  Inc.,  Distributors 

729  Seventh  Avenue       Suite  707  New  York;  City 


New  York,  Pennsylvania,  Ohio,  New  Jersey,  Iowa,  Nebraska  ")     SOLD  ALL  OTHER  TERRITORY  OPEN 

{All  Foreign  Rights)  I 
Our  Representative  will  make  trip  covering  all  territories  after  January  5th.    If  interested  write  for  appointment. 


STATE  RIGHTS  iNow  Selling) 
J.  FRANK  HATCH 

LOIS  WILSON 

in 


IT  IS  THE  STORY  OF  HOW  A 
STRpNG  HONORABLE  WOMAN 
CLEARED  THE  CLOUDS  FROM 
V  hEUOWN  NAME  AND  STOOD  j 
\  READY  TO  SACR/F/CE  / 
llX    ANYTHING  TO  SAVE  /a 

HIS  LIFE  y^iiil 


lllliiiiiiiiil 


llllllflllll 


 J.  FRANK  HATCH  ENTERPRISES,  Inc.,  Distributors 

729 — 7th  Avenue       Suite  707  New  York  City 


ALL  OTHER  TERRITORY  OPEN 


SOMETHING  NEV,  DISTINCTIVELY  DIFFERENTT" 

"P  roduced 


LUIS  SEEL  6.EA.A.DAHME 

SEMI-MONTHLY  T^cleased  by  SEMI-MONTHLY 

SCREEN  FOLLIES  .Nc.  220V.42"-^ST. 
A  Pe^  territories  still  opeiv^. 


e  r  2  J  ,   iQ  I  9 


lim 


THE  INITIAL  APPEARANCE  OF 
this  trade-mark  on  the  screens  of  the 
worhl  indicates  the  passing  of  the 
ninth  Christmas  in  motion  pictures 
of  Marshall  Neilan. 


IT  SIMLLTANE- 
ouslv  marks  the  be- 


W  Mi 


"[inning 


of 


greater 


strides  in  the  march 
of  progress  in  cinema 
|)roduction  as  it  sym- 
holizes.  for  the  first 
time,  the  independent 
and  unhampered  ef- 
fort of  the  screen's 
youngest  producing 
genius,  assisted  by  an 
organization  compris- 
ing the  best  talent  in 
this  branch  of  the  in- 
dustry and  working 
along  modern  lines  in 
photoplay  presenta- 
tion minus  the  usual 
handicaps. 


A  HINT  OF  THE  MERIT  WHICH  IN- 
volves  every  phase  of  Marshall  Neilan 
Productions  will  be  gained  from  the 
character  and  prominence  of  the  ini- 
tial story,  to  be  announced  in  the  near 
future. 


I  i^Mmniz. 


MARSHALL  NEILAN  PRODUCTIONS 

LOS  ANGELES 


^EW  YORK 


<GaamoDt> 


NOTICE 

Producers  entrusting  the  Gaumont 
Company,  of  Paris,  with  commercial 
work  may  rest  assured  that  the  pho- 
tographic quality  of  their  films  will 
be  equal  to  that  of  the  Gaumont 
Company's  productions,  which  has 
set  a  standard  for  excellence  the 
world  over. 

Orders  will  be  accepted  for  entire 
Europe,  and  will  be  punctually  ful- 
filled. 

For  further  particulars  write  to : 
Societe  des  Etablissements  Gaumont, 
Service  Edition, 

12  Rue  Carducci, 

Paris. 


b.^GRIFFITH 


prGSQnts 


The  Greatest  Que  sttti 


A  Startling  Drama 


Will  Stir  Humanity 

and  make  millions  think 
GREATER  IN  THEME 

than 

"  THE  BIRTH  OF  A  NATION  " 

"  INTOLERANCE " 
"  HEARTS  OF  THE  WORLD  " 

Depicting 

The  Titanic  Battle 

between  the  forces  of 


EVIL  AND  GOOD 
DARKNESS  AND  LIGHT 

clashing  with  a  volcanic 
power  that  tears  the  heart- 
strings and  rends  the  soul. 


D  A V  I  D 


pre 


The  Creates 


A  Story  of  Real 
Life— and  Death 


Treated  in  a  human  wav,  not  alle- 
gorically.  It  is  melodrama,  the  stern 
facts  of  life  as  faced  by  JUST  FOLKS, 
everyday  people  like  you  and  me,  who 
battle  daily  for  bread  and  home  and 
family;  who  grieve  and  suffer;  who  are 
joyous  and  happy;  who  despair  and 
hope;  sometimes  wrecked  by  life's 
storms;  again  caught  on  the  wave  of 
success. 


EVERY  PHASE 
OF  LIFE 

as  it  is  lived  today, 
as  it  has  been  lived 
since    time  began 

THE  VERY 
ESSENCE 
OF  BEING 


G  RI  FFITH 

9  n  t  s 

O  u  e  s  t  i  o  n 


Grim,  Poignant  Tragedy 
Hilarious  Comedy 


A  drama  of  tremendous  intensity, 
crammed  with  gripping,  soul  stir- 
ring moments,  action  that  moves 
with  a  Hghtning  swiftness ;  a  story 
that  pictures  the  depths  of  human 
depravity  and  crime,  that  touches 
the  greatest  tragedies  human  be- 
ings ever  suffered;  that  unveils  the 
Pit  of  Hell  in  the  awfulness  of 
men's  deeds,  yet  revealing  the  joy 
and  sweetness  of  life  and 

The  Greatest  Promise 
Ever  Made  to  Mankind 


First  National "  Special 
Attraction 


DAVI  D  yc/:i 

Th  e  Create  s  t 


The  Little 
Slavey 


Just  the  plain  story  of  a  little  girl,  a 
peddler's  daughter  who  seldom  has 
enough  to  eat  and  whose  thin  garments 
fail  to  keep  out  the  blasts  of  winter. 

Orphaned  and  penniless,  she  becomes  a 
drudge  in  the  home  of  an  evil  pair. 
Whipped  and  starved  and  tortured,  her 
life  is  one  of  miser>^ 

Then  the  beast  in  the  evil  man  breaks 
forth  to  despoil  her  innocence.  Terri- 
she  flees  from  room  to  room  to 


escape  the  clutches  of  the  monster. 

A  pathetic,  helpless  child  in  the  grip 
f  a  passion  she  can  not  understand — 
story  that  touches  the  tender  spots  of 
the  heart  and  brings  tears  to  the  eyes. 


iGRI  FFITH 

Q_u  e  s  t  i  o  ri 

\  ,   .  


The  Evil  Spirit 


A.  woman  so  misshapen  in  character  she 
elights  in  torturing  helpless  children; 
whose  hidden  crimes  have  so  festered 
her  soul  she  becomes  a  veritable  fiend, 
a  maniac. 

Her  warped  brain  conceives  nothing 
but  evil,  and  in  her  insane  jealousy  she 
blames  the  little  Slavey  for  her  hus- 
band's atrocious  passions. 

Creeping  forth  in  the  blackness  of 
night,  she  hovers  over  the  sleeping 
child,  to  torture  and  terrify,  to  maim, 
to  kill,  destroy. 

A  character,  repulsive,  horrifying, 
monstrous,  yet  that  holds  and  fascinates 
as  the  glittering  eyes  of  a  snake. 


^  "  First  National 
Attraction 


DAVI D  ^ 


pre 


Th  e  Create  s 


II 


The  Murdere 


The  fitting  husband  of  the  evil  woman 
who  chokes  and  clubs  his  own  daughte 
to  death  and  hides  the  body  in  the  den* 
woods. 

A  man  swayed  to  crime  by  weakness  o: 
will,  false  pride,  greed,  passion,  lust 
who  drifts  on  life's  tide  rudderless  anc 
without  anchor,  driven  by  the  current 
of  his  own  evil  emotions. 

A  beast  that  despoils  virtue.  A  brute 
that  preys  on  innocence. 


You  will  hate  him;  you  will  want  to 
tear  him  to  pieces;  but  you  will  marvel 
at  the  vivid  characterization — a  real, 
iving  character  that  stalks  among  its 
fellows  today,  clothed  in  many 
disguises. 


^GRIFFITH 

e  n  t  s 

Clxjl  e  s  t  i  o  n 


The  Man  Who 
Defied  God! 


Crippled,  in  the  direst  poverty,  home- 
less in  his  old  age,  his  wife  suffering, 
his  son  slain,  even  as  Job,  bowed  down 
by  his  terrible  grief,  by  afflictions  seem- 
ingly beyond  human  endurance,  this 
man  of  simple,  kindly  nature,  cries  out 
against  fate — against  God — defies  him, 
then  denies  him  with  the  startling 
sacrilege : 

"There  is  no  God!  There  is  no  God!" 

You  will  feel  with  him,  suffer  with  him 
and  sympathize — and  you  will  be  glad 
when  the  turn  in  fortune's  wheel  brings 
better  and  happier  days. 


"  First  National  "  Special 
Attraction 


DAVI  D 

p  r   e    s  ^ 

Th  G  Gre  ate  s  t 

 :  ^  ,  j  - 


The  Boy 
Died- 


Who 
-and 


1< 


Came  Back 


Just  a  country  lad  who  loved  his 
home  and  the  farm  and  the  simple 
joys  of  nature,  but  who  gladly 
answered  the  call  "  to  arms !  " 

A  cruel  fate  leaves  him  to  struggle 
alone  in  the  blackened  waters,  to 
choke  and  strangle  and  die. 

But  strangely  he  returns  to  the 
mother,  to  comfort  her,  answering 
her  heart  aching  call  for  her  boy 
th: 


in  vain.    I  am  here 


CRI  FFITH 

?  n  t  s 

iCXu  e  s  t  i  o  n 


rhe  Mother 

WHO  UNVEILS  LIFE'S 
GREATEST  MYSTERY 


A.  mother,  not  alone  to  her  own  children, 
but  to  the  weak  and  helpless  of  all  the 
world,  whose  life  even  in  suffering  and 
poverty  is  sweet  and  beautiful,  radiating 
joy  and  faith. 

Giving  her  son  for  an  ideal,  the  mother 
instinct  senses  him  drowning — alone,  far 
out  at  sea. 

Crying  aloud  in  her  great  anguish,  the 
mother  love  pierces  the  veil  of  death  to 
clasp  again  her  first  born  to  her  heart. 

A  drama  that  despite  its  grim 
tragedies  is  radiant  with  hope  and 
happiness. 


A  "  First  National  "  Special 
Attraction 


D AVI D  ^ 


p  r 


The  Greate^s 


Old  ^ 
Uncle  Zekj 


"An'  the  ole  ghost  riz  right  outen 
de  graveyard,  an'  he  kep  acomin' 
an'  acomin',  jes  awalkin'  on  de  air. 

"  An  his  hans  kep  afloppin'  an'  afloppi 
an  arechin'  out  arter  me. 

"  Ah  jes  run  and  run,  but  dat  ar  gho 
kep  afollerin'  and  afollerin', 

"  An'  de  ghost  says:  '  Uncle  Zeke, 
Ah's  acomin'  right  behin'  vo.' 

"  Ah  says,  '  Lawdy,  Ghost, 
you  alls  wait  'til  Ah  ketch  ma 
href  an'  you'll  be  a  long  ways  behin.' 


You'll  laugh  at  Uncle  Zeke 
the  Ghost  and  the  children 
Oh,  Boy! 


fGRIFFITH 

9  n  f  s 

CLu  e  s  t  i  o  n 

.  .    ■  .  


o  the  Dead 
eturn  from 
he  Grave? 


Vho  will  say  that  they  do,  and  who 
res  say  that  they  do  not? 

''hatever  your  opinion,  it  is  a  subject 
I  at  is  stirring  men  and  women  from 
xry  walk  in  life;  mothers  who  have 
St  their  sons,  wives  whose  husbands 
ave  been  torn  from  them  in  the 
orld's  great  crisis. 

'here  are  more  writers  and  speakers 
iscussing  this  great  mystery  than  any 
ther  question.  IT  IS  THE  BURN- 
NG  TOPIC  OF  THE  HOUR. 


f^nd  don't  forget  that  while  Griffith 
presents  a  tremendous  problem  for  the 
hinker,  he  has  above  all  made  a 
A^ONDERFUL,  THRILLING 
ENTERTAINMENT  FOR  ALL. 


First  National "  Special 
Attraction 


D.WGRIFFITH 


prQSGnts 


The  Greatest  Question 


When  Griffith  Starts  Out  to 
Make  a  Melodrama,  Nobody 
on  Earth  Can  Touch  Him! 

— 71^/5  is  a  money  getter,  if  there 


ever  waMone: 


f 


A  "  First  National  "  Special  Attraction 


December  2  j ,  i  p  i  Q 


83 


"The  Sign  of  a  Masterpiece 
in  Color" 


t 


TO  THE  600  LEADING  EXHIBI- 
TORS' who  are  now  regularly  showing 
PRIZMA  MASTER  PICTURES,  in 
Nature's  colors — 

TO  THE  HUNDREDS  OF  NEW 
EXHIBITORS  who  will  be  enabled  to 
present  PRIZMA  during  the  coming 
months  as  a  result  of  our  increased  plant 
facilities — 

TO  THE  THOUSANDS  OF  PA- 
TRONS who  have  so  enthusiastically 
welcomed  and  supported  this  latest  artis- 
tic achievement  during  its  first  few  months 
in  the  industry — 

PRIZMA  SENDS  GREETINGS  AND 
BEST  WISHES  for  a  Very  Merry 
Christmas  and  a  Happy  and  Prosperous 
New  Year! 


PRIZMA,  INCORPORATED 

71  West  23rd  Street,  New  York 

Prizma  Master  Pictures  are  released  by  the  Republic  Distributing  Corporation 


84 


Motion  Picture 


FOR  STATE  RIGHTS 

1919  CONTEST  SPECIAL 

The  Biggest  Novelty-Special  Ever  Issued 

liiuiuiiuiiiuiiiiiiiiimuuiuiuiiuiiuuiiuiiiiiiiiiiiiuiiiiuiiiiiiiuiiiiiuiuiiiiiii  iiuiiiiiiiiii  iiimiiiiiiiuii  iiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  imii  -iiiiiiiiiiiiiiiiiiiiiiiiiiiiii;iii::iiimi!iii!iiuiiiiiiiiiiiiiimiiiiiuii  uiiiiiiiiiiiiuuiiiumiiiiiuiaiuiiiiiiuiiiiitiauiiiiuiimuuiiiuiiimuiu^ 

I    "A  DREAM  OF  FAIR  WOMEN"  | 

5^1"  II  Hi  iNiiiiiiiiiiiiliiiiiii  iiiililliinii  iiiiiiiiiiiiiiiiiiiiiiiiiNii^iiiiiiiiiiii  ir-iiiii  ■■■  ii   I    ■  :  i:::  iiiiiiiiliiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiii!  miiiiiii  niiiiiiii  iiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiimiiiiiiiiniiiiiiiim^   iiiiiiliiiliimii'iiiiiiiiiniiiiiiiic 


BLANCHE  McGARITY  ANETHA  GETWELL  VIRGINIA  BROWN  aNITA  BOOTH 


Produced  in  Two  Reels  by  the 

MOTION  PICTURE  PUBLISHING  CO. 

Under  the  Patronage  of 

The  "Motion  Picture  Magazine,"  the  "Motion  Picture  .Classic"  and  "Shadowland" 

Supervised  by 

EUGENE  V.  BREWSTER  and  WILFRID  NORTH 

Showing  the 

Most  Beautiful  Women  in  America  as  selected  from  50,000  Contestants 

Appearing  in 

A  Charming  Story  Adapted  from  Tennyson's  "  DREAM  OF  FAIR  WOMEN  " 

by  Gladys  Hall 

The  Motion  Picture  Public  Demand  To  See  This 
Picture!    Will  You  Meet  Them? 

WIRE  FOR  TERRITORIAL  RIGHTS  TO 

MOTION  PICTURE  PUBLISHING  CO. 

FILM  DEPARTMENT 

175  DUFFIELD  STREET,  BROOKLYN,  NEW  YORK 


jl  Supreme 
nTiumpK 


O; 


Filmdom's 

Emotional 
Stai 


Florence  Reed 


Th,©  Eternal  Moil>er 

modcorn  woman's  an9VQr  to  Ufo's  QTosiQsi  Quo9tioa 

^ill  Soon  Bg  riaWin^  . 
rionoy  for  'tho  txhibiton 
WisG  Enough  to  book  it. 

liss  RqgcI  has  just  clo9od  a  mo9t  succosjul  tour  of  the  speakind,  staqe 
i<?r  next  appearancQ  bej^orc?  tho  public  vill  ho  in  this  d,rQal  photo- 
irama   The  star  hGrsol/  has  doriQ  advanco  advorti'sin^  for  >ou. 


UNITED 

Picture  THEATRESi^AtiERicAl« 

.1  A  Bern  Pi  — 


and  the  |amous  Beauty  Bri^adQ 

'Tttt  SULTAN  <2fDJA2'Z' 


R-eleased  Dec.  28"^" 

/K  Cuckoo  ComecL 

Every  Ope's   A   bircL  " 

iGY'll  Say  Its  The  funniest  Comedy  Iher  EvcrSav/ 

if  laug^h^  sold  at  a  dollar 
©acK  tho  Bank  couldhi  hold 
thQ  moriGy  you'd  makQ  on 
this  5ira  o/  a  Corned  x. 


UNITED 

Picture  Theatres  t^AfiERiCAUc 


Who  Hade 
-the  Wink 


at 


Released 
Dec. 


Cissr  Fitzderald 

says  W 

your  patrons  don't  lau^h  till  their  s'icLes  ache  wh(2n 
t"hey  see  my  first  l\vo  i^(?el  GomGdy  they're  not  human  that's  all" 

CISrr'S  ECDNDMr 

IS  IKq  picture  she's  talKirig^  about> 


leased 


UNITED! 

PiCTURE.ThEATRES°^  Am  ERICA.  Inc  { 

J  A  f:ierjt  pres. 


88 


Motion  Picture  News 


Clean  through-this 
louis  burston  master. 

SERIAL.IN  FIFTEEN  TWO-REEL 
EPISODES,  FEATURING 
FRANCIS  FORD  ^ROSEMARY  THEBY. 

IVILL  SUSTAIN  INTEREST 
AND  BUILD  BOX-OFFICE  KECEIPTS. 


SOME  TERRITORY  STILL  OPEN     ADDRESS  ALL  INQUIRIES  TO 

W.  H .  PRODUCTIONS  00. 

71  West  13**  St.New'&rk. 


Motion  Picture  Producing 
COMPANY  of  America 

Incorporated  1919 

398  Fifth  Avenue  New  York  City 

Announces  that  it  is  producing  a  series  of  comedies 
at  its  studio,  Dongan  Hills,  Staten  Island,  starring  the 
well-known  comedian 

SAMMY  BURNS 

These  comedies  will  be  in  two  reels  [and  will  ^^be 
released  under  the  general  title  of 

KING  COLE  COMEDIES 

For  Information  Address 

JOHNSON  &  HOPKINS  CO. 
398  Fifth  Avenue 
New  York  City 
Finance  Capital 
Construction  Management 


90 


Motion  Picture  New 


Give  Us  Something  Cheerful 


is  the  cry  of  the  strike  weary  and  war  tired 
public,  not  only  in  America,  but  across  the 
seas.  The  war  was  a  world  war,  and  the 
world  is  sick  of  strife,  hungry  for  a  bit  of 
sunshine  and  hearty  cheer. 


RALPH  MORGAN 
He  brougrht  cheer  to  thousands 
in  "  Turn  to  the  Right  " 


PEGGY  O'NEILL 

As  "  Peg  o'  My  Heart "  she 
made  millions  liappy. 


has  a  name  that  is  cheery,  and  two  of  the 
cheeriest  stars,  both  in  popularity  and  money 
value,  the  screen  has  ever  known. 

STATE  RIGHT  MEN! 
FOREIGN  RIGHT  MpN! 

Answer  that  cry  for  "  Cheerful  Pictures  "  with 
THE  PENNY  PHILANTHROPIST. 

It  is  one  of  the  most  unusual,  optimistic  refresh- 
ing plays  ever  screened,  with  a  punch  in  every 
reel  and  with  two  of  the  most  popular  stars  of 
the  day. 

WE  CONTROL  THE  WORLD'S  RIGHTS.  TERRI- 
TORY IS  SELLING  RAPIDLY,  BOTH  FOREIGN  AND 
IN  THIS  COUNTRY.    WIRE  FOR  YOURS. 


iynflURiiivHANimiiiciHiiis 

CONSUMERS  BUILDING-  CH ICAGO. 
FILM  BUILDING  -  DETROIT.MICH. 

W.CM'COY.MCn.  CHICAGO -CttBROKAW. MGR.  DETROIT 

TELEPHONE,  HADB150N  2740    TELEPHONE  CHERRY  866 


IT/"  A  GOLD  MINE 


We  Believe  In  Advertisin 


A  PICTURE  THAT'S  WORTH  IT 


SHE- 

Was  opposed  to  kissing 

HE- 

Well- there  were  two  he's 

A  KISS  INTHEDAR 

CONVERTED 

We'll  say  so 

BVT-  O 

WHICH  ONE  f 

LEW  CODY 


THE  ACE  OF  HEARTS 


THE  BELOVED  CHEATER 


A 

Gasnier 
Production 


THE  COMPLETE  EXPLOITATION  BOOK  FOR  EXHIBITORS  IS  LOADED  WITH  UNIQUE  ADVERTISING 
AIDS  ON  THIS  UNUSUAL  ATTRACTION  OF  WHICH  THIS  IS  A  SAMPLE. 


They  are 

Available  at  all  ROBERTSON-COLE  EXCHANGES 


ROBERT-rON-COLE 


announces- 


J  .V.R 


NAVHTMG 
SNAD0W5 

PRE/E  MTED  BY 
JESSE  D  HAMPTON 

FROM  THE  CELEBPATED 
N  OVEk  BY 
MEREDITH 

MICHOLSOM 
THE  HOUSE  OF  o  A 
THOUSAM  D, 
C   A  M  D  I.  E  S 
B0BB5  -  MERRILL  PUBLISHER 


HowFarCartYbu  See? 


Are  you  so  blinded  by  tKeclosenessoftKecity's  streets  —  the  glare  of  tKe  bright  ligkts 
—  or  the  narrowness  oftke  community  that  you  cannot  see  tKe  awe-inspiring  spires 
of  tKe  great  outdoors  —  cannot  feel  tKe  call  of  tKe  wild,  untamed  places  of  tKe  eartK? 


ROBERT/ON-COLE 
PRODUCTION/ 

"AJ-K  THE  EXHIBITOR  WHO  PLAVy  THEM" 


MREEWARD  BOWES 

MANAGING  DIRECTOR  OFTHE  WORLDS  LARGEST 
MOTION  PICTURE  THEATRE 

THE  CAPITOL 

HAS  VISION 

he  knov?s  the  business  man  —  who  sneaks  off 
for  a  two  weeks  fishing  or  hunting  in  the  's?ildest 
country  he  can  find  —  or  who  would  if  he  could. 

he  knovJs  the  wife  and  mother  —  who  loves  to  dream 
of  that  splendid  v'acation.  She  has  hundreds  of 
booklets  of  wild  and  picturesque  spots  and  she  dreams 
and  dreams,  but  always  cannot  go. 

he  knows  the  bo^p  —  and  girl  —  whose  ^'lvid  imaginations 
picture  the  unknown  countnes  of  far  away. 

HE  GIVES   THEM  PICTURES  MORE  VIVID  THAN  THEIR  DREAMS 

ADVQNTWPE^c^Nics 

Available  at  all  ROBERTSON  -  COLE  EXCHANGES 


HOBERT/ON-COLE 


BIG   FIRST   RUN  THEATRES 

LIKE 

THE  CALIFORNIA  of  San  Francisco 
NEWMAN'S  THEATRE  of  Kansas  City 

The  Best  Theatres  in  every  territory  pay  feature  prices  for  this 
Unique  Series  and  Elxploit  it  as  a  Feature. 

They  know  that  features  depend  upon  interest  and  not  mere  footage. 


SINGLE  REEL  FEATURES 


MARTIN 

JOHNSON 

r<?senf  s 


J.V.J*. 


IN  THE  SOUTH  SEAS 


Where  a  lone  white  man  seeks 
to  tame  the  human  tigers 
of  the  bush 


Tvio  Column  Adverluing  Electro  or  Mat  No.  19 

Available  at  aU  ROBERTSON  -  COLE  EXCHANGES 


ROBERTTON-COLE 
PRODUCTION-T 

•■AyT<  THE  EXHIBITOR  WHO  PLAY/  THEM" 


Once  in  an  age  tKere 
comes  a  feature  that 
so  throbs  and  pulses 
with  the  life  of  the 
real,  that  one  forgets 
it  is  a  picture. 


"  Beck  oning  Roads." 
It  kas  all  the  artistry, 
tke  strength  of  stor^, 
the  po\\)erful  purpose, 
that  raade  Jeanne  Jud- 
son's  book  of  the  same 
name  the  sensation  of 
the  year. 


Directed  by 

HOWARD  HICKMAN 


Produced  by 

B.  B.  FEATURES 


Available  at  all  ROBERTSON-COLE  EXCHANGES 


Phohopla/  by 

Ca  p  ^.  LesI  I  eT,  Pcacocke 
and       Ea^ic  Snell 

Direcfed  by     ,  , . 
George  E.rliddlehon 


A  100  Per  Cent  Fact 

A  hundred  reasons  may  be  given  foi ' 
the  popularity  of  a  picture  which  i 
being  presented  by  the  leading  t\ 
hibitors  of  the  country.  One  power 
ful  reason  is  that  it  makes  mone\ 
for  them  and  pleases  their  patron* 
The  other  ninety-nine  are  unnecet 
sary. 


~7 


Available  at  all  ROBERTSON-COLE  EXCHANGES 


ROBERTSON- COLE  ^^r.-.^2^ 


Produced  by 

HAWORTH 

Directed 
William  Worthington 


ATIENTLY  he  the  shadow  of  the  joss  house  lantern.    Then  comes 

Ah  Foy,  ( fat  and  placid) ,  as  he  goes  to  pay  reverence  to  the  honorable  bones 
of  his  ancestors.  A  shadow  detaches  itself  from  the  denser  ones  of  the  lantern. 
There  is  the  sharp  whiplike  crack  of  an  automatic.  Ah  Foy  falls.  As  swiftly  as 
the  smoke  from  the  gun  the  denizens  of  the  twisted  street  fade  from  sight — the 
shops  are  closed  and  barricaded — for  this  shot  heralds  the  outbreak  of  another  fearsome 
Tong  War. 

This  hardly  sounds  like  the  gentle  characterizations  familiar  to  that  exquisite  artist  Sessue 
Hayakawa.  It  is  not  gentle — it  is  the  red  blood — true  to  type  depiction  of  that  great 
mystery  of  the  Orient— THE  TONGMAN. 

He  is  merciless — fighting  tooth  and  nail  for  his  tong  until  he  is  chosen  to  kill  the  father  of 
the  little  chrysanthemum  maid  who  has  won  his  heart. 

How  he  refuses  to  obey  the  mandate — how  he — single-handed  fights  the  whole  tong  success- 
fully for  the  little  maid  he  loves  furnishes  more  thrills  than  are  usual  in  a  lengthy  serial. 

Did  you  ever  grip  your  chair  and  hold  your  breath  with  fear  that  the  gang  is  going  to  "get' 
the  hero 

It  takes  clever  acting  to  make  you  feel  that  way,  doesn't  it 

You  are  going  to  get  the  thrill  of  your  life  when  you  see  Sessue  Hayakawa  in  THE  TONG- 
MAN. 

No  greater  characterization  has  ever  been  seen  on  the  screen 
than  Hayakawa' s  work  in  this  Robertson-Cole  Superior  Picture. 


FILMED  BY 
SOUTHER 
CALIFORN 
PRODUCING 

EXCLUJ-IVE  LV 


Sparkling  little  stars  of  Filmdom  that 
twinkle  just  as  brightly  as  any  of  the 
heavy  Planets  are  these  rippling,  laughing, 
joyous  comedies.  No  matter  what  the  fea- 
ture, show  them  a  SUPREME  COMEDY 
and  send  them  home  pleased. 

Available  at  all  ROBERTSON -COLE  EXCHANGES 


December  2J,   i  9  i  9 


101 


THE  FIRST  SERIAL  DE  LUXE 

KING  BAGGOTm 

vpuij/f^%f   J/ mo 


nriiih.  GRACE  DARMOND  and  RHEA  MITCHELL 

Directed.  bwW:S.1!ANDYKE 
Tinder  the  personal  superi>ision  of  LOUIS  BURSTON 

"Producael  bu  Jiisiributed  by 

BURSTON  TILMS INC^^^^       'm        V/iH-PRODUCTIOKS CO. 


XpnqacveBldo 
NexiYovk  ^ 


111A)est23rdSt 


"Louis  Burston 
standard  serial 
of  The  Hawk's 


Motion  Picture  News: 

has  caught  his  stride  in 
production.  The  reviewer 
Trail  was  entertained  in  spite  of  the  fact  that 
he  does  not  care  for  serials.  Can  be  counted 
upon  to  highly  entertain  any  audience 
anywhere." 

Wid's  Daily:  "From  the  point  of  view  of 
the  serial  fan  The  Hawk's  Trail  should  be 
a  hit." 

Moving  Picture  World:  "The  Hawk's 

Trail  is  bound  to  be  a  winner.  Entertaining 
much  dramatic  action,  well  carried  out  by  a 
notable  cast.  King  Baggot  acts  convincing- 
ly. *  *  *  in  his  different  roles  exhibits  ex- 
ceptional ability." 


Exhibitors  Trade  Review:  "The  Hawk's 
Trail  sizzles  with  exciting  incident  and  a 
thrilling  climax  has  a  place  at  the  end  of 
each  episode.  Produced  on  an  extensive 
scale.  Settings  in  excellent  taste.  Keeps 
the  gaze  steadfastly  watching  the  alarming 
incidents  and  leaves  one  eager  to  know  how 
the  story  ends." 

The  Morning  Telegraph:  "The  Hawk's 

Trail  will  offer  more  entertainment  value 
than  the  average  serial.  It  is  more  pic- 
turesque in  setting  and  rather  more  action- 
ful.  Should  commend  itself  to  the  box- 
office  because  of  the  construction  of  the 
episodes.  The  closing  of  each  episode 
would  seem  to  present  a  greater  appeal  to 
the  spectator  to  see  its  successor  than  is 
usually  found  in  serial  subjectp.^' 


As  a  State  Rights  Feature  "The  Hawk's  Trail"  is  the  biggest  offering 
on  the  market  today.  Choice  territory  awaits  shrewd  buyers. 
All  communications  answered  in   the  order  of  their  receipt. 


102 


Motion  Picture  News 


J.  E.  WILLIAMSON 

Originator  and  Producer  of  Submarine  Motion  Pictures 

Latest  Production  "  GIRL  OF  THE  SEA " 


December  27,  i  9  i  9 


103 


PERCVand  FERDIE 
HALL-ROOM 


wiy^H  you 


l?OOA\  1 
OMEDiE/; 

ibUt££s  BY 

ARRyCOHN 

oadwav.N.y. 


A  MERRY  MERRY 

CHRI/TMA/^ 

and^ 


PRO/PEROU/  NEW  YEAR 


A  Big  Money  Makei 

and  Exi 


br  state  Rights  Buyers 


mtors 


(Murray  W.G^rsson 

Presents 

/J Supreme  Hdure  Uniaae 
zn  FteHoTt 


106 


Motion  Picture  N  e\ 


Madyiv  A r buckle 
will  soon  appear  in 
a.  series  of 
Clean  Wholesome 
Americarv  Convedi| 


in  bcr  27 ,  1919 


MIARTOP 

y^eneral 


Dramacs  alorvd 
tKe  lines  of*  tKe 
Counti^  CKairman 
Rou  r\ d  Up 
Circus  MarvAc 


dR 


Q6> 


B 


108 


M  o  t  i  o  It   /'  i  t  I  II  r  c   A'  , 


THE  PLEDGE  OF  GIBRALTAR  IS  A  GUARANTEE  OF 
SOLIDARITY! 


A  PRODUCING  ORGANIZATION  OF  FIVE  UNITS,  ALL 
PROVIDED  WITH  BIG  PLAYS! 

GIBRALTAR  PICTURES,  26  OF  THEM,  AND  EVERY  ONE 
WILL  DO  ALL  THAT  A  LIVE -WIRE  EXHIBITOR  WILL 
EXPECT! 


WE  KNOW  THE  KIND  OF  PICTURES  THAT  YOUR 
PATRONS  WANT— AND  WHY  THEY  WANT  THEM! 

EVERY  GIBRALTAR  PRODUCTION  IS  BEING  PLANNED 
FROM  AN  AUDIENCE  STANDPOINT! 


D  e  c  cmb  er  2  7  ,   I  9  I  9 

YOU  WILL  GET 

ARTISTS     WHO    ARE    KNOWN    AS    STARS,  AND 

HAVE  ESTABLISHED  FOLLOWINCiS! 

AUTHORS     WHOSE    PLAYS    HAVE  SCLNTILLATED 

IN  BROADWAY'S  ELECTRIC  LKiHTS! 

STORIES  FROM  BOOKS  THAT  HAVE  SOLD  HEAV- 
ILY BECAUSE  OF  THE  SHEER  HOLDINCi 
POWER  OF  THEIR  NARRATIVES! 

DIRECTORS     WHO  KNOW  THE  VALUES  OF  PICTURES 

WHICH  AUDIENCES  WANT  —  TRUTH, 
ACTION,  CHARACTER,  SPLENDOR! 

— >  GIBRALTAR  PICTURES  CANNOT  DISAPPOINT  YOU 
BECAUSE  TO  DO  SO  THEY  WOULD  HA\  E  TO  DIS- 
APPOINT US  FIRST! 

^  THIS  THEY  WILL  NOT  DO! 

^  WE  RE  WORKING  20  HOURS  A  DAY  TO  SEE  OURSELVES 
SATISFIED! 

— ^  WE'RE  BACKING  UP  THAT  GIBRALTAR  GUARANTEE! 

\V  //// 


NEW  YORK  OFFICES 
133-135-137  W.  44th  ST. 


ARTHUR  F.  BECK 
EXECUTIVE 


STUDIOS 
CLIFFSIDE,  N.  j. 


110 


Motion   Picture  N  c  vj  s 


TO  THE 


MOTION  PICTURE  THEATRE  OWNERS 

OF  AMERICA 


ADVERTISING  ON  THE  SCREEN  IS  A  VERY  SERIOUS  PROBLEM. 
The  exhibitor  must,  above  all  things,  consider  the  rights  of  his  patrons.  No. 
doubt  there  are  pictures  in  which  the  advertising  and  the  entertainment  value 
are  inseparably  bound  up.  No  other  kind  of  pictures  under  this  plan  will  be 
shown  on  his  screen,  because  no  pictures  will  be  offered  until  they  have  passed 
the  supervising  committee,  composed  of  exhibitors. 

All  industrial  and  educational  films  to  be  shown  hereafter  must  be  controlled  and 
supervised  by  exhibitors,  because  they  own  the  screens.  Under  no  circum- 
stances will  the  exhibitors  delegate  their  rights  to  supervise  their  screens  to  any 
producing  company  whatever. 

The  burglar  who  is  caught  with  the  goods  and  offers  to  surrender  part  of  his  loot 
in  exchange  for  a  license  to  burglarize  in  the  future  is  not  an  impressive  figure 
morally  or  from  a  business  standpoint. 

Some  of  the  producers  who  contracted  with  the  big  advertisers  for  the  use  of  our 
screens  without  our  consent  are  in  the  position  of  the  man  who  has  raised  money 
by  putting  a  mortgage  on  a  piece  of  property  to  which  he  has  no  title. 


DON'T  SIGN  ANY  CONTRACTS  THAT  WILL  MORTGAGE  YOUR 
SCREEN  TO  ANY  FILM  PRODUCER.  GET  IN  TOUCH  WITH 
ANY  OF  THE  UNDERSIGNED. 


Under  pressure  applied  by  activities  of  the  Screen  Protection  Committee,  new 
propositions  and  offers  more  or  less  vague  and  indefinite,  are  being  made  to 
the  exhibitor  to  induce  him  to  mortgage  his  screen  in  the  interest  of  individuals 
and  film  producing  corporations. 

Under  the  plan  worked  out  by  this  committee,  all  money  derived  from  advertising  in 
the  pictures  shown  in  each  state  goes  to  the  state  organization  for  the  exhibitors 
of  that  state  to  use  as  they  see  fit. 

We,  the  undersigned ,  have  no  connection  whatever  with  any  alleged,  or  so-called, 
"  national  "  exhibitors'  organization.  ' 


MOTION  PICTURE  EXHIBITORS'  LEAGUE  OF 
NEW  YORK  STATE. 

Sydney  S.  Cohen,  Pres.  W.  H.  Linton,  Utica, 
Treas.  S.  I.  Bermen,  Sec'y-  Jules  Michaels,  Buf- 
falo,  Chairman  Executive  Board. 

MIAMI  VALLEY  EXHIBITORS' ASSOCIATION. 
Ohio,  Kentucky,  West  Virginia,  Indiana.  John  Sei- 
fert,  Pres.    A.  W.  Kinzler,  Treas. 

NORTHWEST  EXHIBITORS'  CIRCUIT. 
Washington,    Oregon,    Montana   and   Idaho.     J.  Q. 
Clemmer,   Pres.  and  Treas.     H.  B.  Wright,  Sec'y. 

CLEVELAND    MOTION    PICTURE  EXHIBIT- 
ORS' ASSOCIATION. 
H.   H.   Lustig,    Pres.     Sam   Bullock,   Exec.  Sec'y. 
W.  J.  Slimm. 

AMERICAN  EXHIBITORS'  ASSOCIATION  OF 

PENNSYLVANIA  AND  WEST  VIRGINIA. 
Fred  J.  Herrington. 


KANSAS    CITY    EXHIBITORS'  ASSOCIATION 

OF  MISSOURI. 
A.  M.  Eisner,  William  Flynn,  Jack  H.  Roth,  B.  M. 
Achtenberg. 

ILLINOIS  EXHIBITORS'  ALLIANCE. 
George  D.  Hopkinson,  John  H.  Frundt,  F.  W.  Hart- 
man,  V.  R.  Langdon,  H.  Von  Meeteren,  M.  O. 
Wells,  Chicago;  Joseph  Hopp,  Rock  Island;  D.  M. 
Rubens,  Joliet;  Charles  Lamb,  Rockford;  W.  E. 
Burford,  Aurora. 

MICHIGAN  EXHIBITORS'  ASSOCIATION. 
J.  C.  Ritter,  George  A.  Harrison,  Harlen  F.  Hall, 
Fred    Rumler,    John    R.    Odell,    Harry  Oppenheim, 
Peter  Jeup. 

SOUTH  CAROLINA  EXHIBITORS'  LEAGUE. 
George  C.  Warner,  Pres. 

NORTH    CAROLINA  EXHIBITORS'  ASSOCIA- 
TION. 

H.  B.  Varner,  Sec'y  and  Treas.  A.  F.  Sams. 


LOS     ANGELES     (CALIFORNIA)  THEATRE 
OWNERS'  ASSOCIATION. 

COLORADO  EXHIBITORS'  LEAGUE 


EXHIBITORS'     PROTECTIVE     LEAGUE  OF 
MINNESOTA,      NORTH      DAKOTA,  SOUTH 
DAKOTA   AND  IOWA. 

C.  W.  Gates,  South  Dakota.  Pres. ;  E.  E.  Nemec.  Min- 
nesota, Sec'y;  S.  S.  Picker,  Michigan,  Chairman  Ex- 
ecutive Board;  P.  W.  Myers,  North  Dakota;  J.  C. 
Collins,  Iowa;  A.  L.  Robarge,  Wisconsin;  J.  E. 
Gould,  Minnesota;  J.  J.  Larkin,  Minnesota;  S.  G. 
Latta,  Minnesota. 

MOTION    PICTURE   EXHIBITORS'  ASSOCIA- 
TION OF  WISCONSIN. 

H.  J.  Stoerger,  Pres.;  P.  Langheinrich,  Sr.,  Sec'y  E. 
Langmalk,  F.  C.  Seegert.  S.  Bauer,  W.  A.  Schoon. 
A.  Dietz. 


Arrangements  with  organized  exhibitors  in  New  England,  the  South,  and  other  territory  are  now  being  completed. 

Committee  on  Organization  for  Protection  of  the  Screen 

SYDNEY  S.  COHEN,  New  York,  Temporary  Chairman  SAM  BULLOCK,  Cleveland,  Temporary  Secretary 

Temporary  Headquarters  of  the  Committee,  Room  708,  Times  Bldg.,  New  York  City 


in  iq20 


^^INCE  1915,  "Educational"  has  followed  the  policy  of 


short  subjects  exclusively.' 


Pioneers  then— and  pioneers  now,  we  lead  in  the  produc- 
tion of  single  reel  attractions. 

The  adoption  of  certain  ideals,  the  establishment  of  certain 
standards,  and  the  application  of  hard  work,  has  brought 
about  the  world-wide  organization  of  today. 

This  outline  indicates  the  extent  of  "  Educational "  activi- 
ties at  the  beginning  of  the  new  year.  It  illustrates  build- 
ting  thus  far  completed— results  that  have  been  secured. 

The  next  twelve  months  will  see  the  growth  of  half-a- 
dozen  "  Educational "  departments.  The  introduction  of 
the  new  "  Rotary  "  Portable  Projection  Machine  is  to  be 
the  first— and  a  fair  sample. 

We  appreciate  the  splendid  co-operation  that  has  made 
success  possible.  To  all  our  friends  and  customers— in 
every  part  of  the  world— we  extend  "  best  wishes,  and 
compliments  of  the  season." 


Vice-President  and  Gen'l  Manager 


December,  1919 


Fil  MS  CORPORAJlONj 


OCEAN 


LEGEND 

•  New  York  and  London  (Headquarters) 
°  Exchange  Centers  in  the  United  States 
□    Laboratories  in  the  United  States 

*  Sales  Cities  in  Foreign  Lands 
=  Route  of  the  Indian  Expedition 
>♦♦♦♦  The  Mediterranean  Expedition 

 The  Hudson's  Bay  Expedition 

 The  Bruce  Western  Trip 

 The  Bruce  Southern  Trip 

+    Red  Cross  Cameramen  In  the  Field 


'Valparaiso 
Buenos  Air- 


ctHE»«i  omrriNS  co..ihc  n.y. 


P^IVE  expeditions — seeking  new  material  in  various  parts  of  the  globe — are  at 
work  at  the  present  time.  Robert  C.  Bruce  will  supply  twenty-six  new 
"Scenics  Beautiful."  The  Hudson's  Bay  Party  are  exploring  Canadian  Lakes, 
and  the  "Indian"  and  "Mediterranean"  Expeditions,  which  are  sponsored  by  the 
Interchurch  World  Movement,  are  to  furnish  a  new  series  of  unusual  travel  films. 


EDUCATIONALFILMS*  COI< 


rid  Specializing  in  Single-Reels 


'T^HROUGH  the  Far  East  Film  Corporation — a  subsidiary  organization — 
"Educational"  products  are  sold  in  thirty-four  principal  sales  centers  in 
foreign  lands.  In  London,  The  Educational  Film  Company,  Ltd.,  is  located  at 
71,  Wardour  St.,  W.L  The  General  Laboratory  is  at  Wilkes- Barre,  Pa.;  the 
Production  Studio  at  Providence,  R.  I.,  and  a  European  Laboratory  is  under  way. 


?ORA.TIO]sr-  OF -AMERICA 


44 


Your  Neare^ 
Educational 
exchange 


CELEBRATED  PLAYERS  FILM  CORP'N 
Chicago,  111.    Indianapolis,  Ind.    Milwaukee, Wis. 

ELECTRIC  THEATRE  SUPPLY  CO. 
Philadelphia,  Pa. 

FEDERAL  FEATURE  FILM  CORP'N 
Boston,  Mass. 

BALTIMORE  BOOKING  CO. 
Baltimore,  Md. 

FIRST  NATIONAL  EXHIBITORS'  EXCH'GE 
Pittsburg,  Pa. 

STANDARD  FILM  SERVICE  CO. 
Cincinnati,  O.       Cleveland,  O.       Detroit,  Mich. 

STANDARD  FILM  CORPORATION 
Kansas  City,  Mo. 

CONSOLIDATED  FILM  CORPORATION 
San  Francisco,  Cal.  Los  Angeles,  Cal. 

GREATER  FEATURES,  Inc. 
Seattle,  Wash. 

ARROW  PHOTO  PLAYS  COMPANY 
Denver,  Col. 

MONARCH  FILM  CO.,  Ltd. 
Toronto  and  Montreal,  Canada 


777T7777J 


^hese  ylttractions — 

Robert  C.  Bruce   "Scenics  Beautiful" 
Photoplay  Magazine  Screen  Supplement 
The  Red  Cross  Travel  Series 
De  Luxe  Hand  Colored  Scenics 
Black-and-White  Cartoon  Comedies 
Ditmars'    "Living    Book    of  Nature" 

—  thiow  (Booking! 


JHE  LONG  

OF  MANNISTER 

^^—.J^'E-PHIIXIPS  OPPENHEIM 


GRACE  DAVISON, 

,  WARREN  COOK.WILMUTH  MERKY 


.TAie  ''FACTS  AND 
uLLIES  SERIES" 


T/ie  mosf  distinct  and 
unique  novelty  in  the  field 
of  short  subjects 

•Zvery  Woman  a  Venus 
ONE  REEL  A  WEEK    52  A  YEAR 


Some  Territories  Still  Open  on  These  Pioneer  Attractions 
E\HIBIT(mS 


For  All  Features  Get 
PIONEER  EXCHANGE 

130  West  46th  Si.,  New  York  City 
PIONEER  EXCHANGE 

53  Elizabeth  St.,  East  Detroit,  Mich. 

GREATER  STARS  PRODUCTIONS 

716  Consumers  BIdg.,  Chicago,  111. 
M.  &  R.  EXCHANGE 

730  S.  OliTe  St.,  Los  Angeles,  Cal. 


In  Touch  With  Your  Local 

PIONEER  EXCHANGE 
MS  Franklin  Street,  Buffalo,  N.  Y. 
MASTERPIECE  FILM 
ATTRACTIONS 
1235  Vine  Street,  Philadelphia,  Pa. 

EQUITY  DISTRIBUTING  CO. 
403  Davis  Street,  Portland,  Oregon 
SCREENART  PICTURES 
Washington,  D.  C. 


Pioneer  Distributor 
PIONEER  EXCHANGE 
812  Prospect  Ate..  Cleieland,  Ohio 
EASTERN  FEATURE  FfLM  CO. 
57  Church  Street,  Boston,  Mass. 
CRITERION  FILM  SERVICE 
67  Walton  Street,  Atlanta,  Ga. 

M.  &  R.  EXCHANGE 
107  Golden  Gale  Arenue 
San  Francisco,  Cal. 


PIONEER  FILM  CORPORATION 

13  O  W.  4^6  flt  STREET  NEW  YORK  CITV 


116 


Motion   Picture  News 


"THE  LURKING  PERIL" 


WITH 


ANNE  LUTHER 


AND 


GEORGE  LARKIN 

The  Screen's  Most  Daring  Performers 

In  15  Hair-raising,  Mysterious  and 
Thrilling  Episodes 

Every  episode  crammed  full  of  death- 
defying  stunts  that  will  bring  'em  back 
each  week  in  ever  increasing  number. 

TWO  GREAT  STARS 

WITH  BOX-OFFICE  VALUE 

are  at  their  best  in  this  latest  and  newest  and  BEST  of  all  serials 


DON'T  WAIT!  GET  IN  TOUCH  AT 
ONCE  WITH  ONE  OF  THE  FOLLOWING: 


NOW  BOOKING  AT  THESE  EXCHANGES: 


NEW  YORK  CITY,  STATE  AND 
NORTHERN  NEW  JERSEY 
Pioneer  Film  Exchange 
126  West  46th  Street,  New  York  City 


OHIO,  KENTUCKY  AND  MICHIGAN: 
Standard  Film  Eixchange 
Sloan  Building,  Cleveland,  Ohio 


EASTERN  PENNSYLVANIA  AND 
SOUTHERN  NEW  JERSEY: 
Arrow  Film  Corporation 
1235  Vine  Street,  Philadelphia,  Pa. 


MARYLAND.  D.  C,  DEL.  AND  VA.: 

Liberty  Film  Exchange 
Mather  Building,  Washington.  D.  C. 


GA., 


FLA.,  ALA.,  N.  AND  S.  CAROLINA, 

TENN..  LOU.  AND  MISS.: 
Southeastern  Pictures  Corporation 
61  Walton  Street,  Atlanta,  Ga. 


NEW  ENGLAND  STATES: 
Arrow  Film  Corporation 
20  Melrose  Street,  Boston,  Mass. 


TEXAS,  OKLA.  AND  ARKANSAS: 
Okla-Ark  Attractions  Company 
Bliss  BuUding,  Tulsa,  Okla. 


ARROW  FILM  CORPORATION 


W.  E.  SHALLENBERGER,  President 


220  WEST  42nd  STREET 


NEW  YORK  CITY 


December  27,   i  9  i  Q 

'^MiiiiiiiiiiiiiiiiiiiinmiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


117 


lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


A  KNOCKOUT- 


Filmdoms  Unbeatable  Record! 


C.  R.  Beacham,  Manager  of  the 
Atlanta  office  of  the  First  National 
Exhibitors'  Circuit,  writes: 

In  the  1  0  months  we  have  been 
distributing  Chester-Outing  Pictures, 
using  2  prints  of  each  weekly  release, 
we  have  had  no  complaints  and 
not  one  cancellation.  Many  exhib- 
itors are  now  running  their  fortieth 
picture/' 


i 


1  ;'1 


2#i 


•N 


TERRITORY 
ALREADY  SOLD 

NEW  ENGLAND  STATES 
ARROW  FILM  CORP. 

OHIO-KENTUCKY-MICHIGAN 
STANDARD  FILM  SERVICE 

H.Charnas  Mgr. 

GEORGIA-ALABAMA-FLORIDA 
NORTH  AND  SOUTH  CAROLINA 

VIRGINIA -TENNESSEE 
FIRST  NAT  EXHIBITORS  CIRCUITi 
ATLANTA  6A. 


9 


VAPMEP  BPOS. 

Present- 

SELIG'S  VILD  ANIMAL  SERIA'c'^'^ 


THE 


of  the 

APRICAM  JUNGLIrS 


VI 


■A 


JUANtTA  HANSEN 


Directed  by  Story  by 

E;A.MARTIW    .  PREDERIC  CHAPIM 

in 

15  SENSATIONAL  EPISODES 


mi 


AMERICAN  AND  CANADIAN 
STATE  RIGHTS   FOR  SALEr- 
DONT  "i/f^/TIr     "      '      '  W///P£= 

WARNtP  BROS. 

220  WEST  422  STREET   NEW  YORK 


Christmas  Greeting 


We  are  indeed  at  this  Yuletide 
Season,  deeply  thankful  for  the 
manner  in  which  the  trade  has 
accepted  our  product  during  the 
past  year.  Q  It  is  with  increased 
enthusiasm  that  we  enter  upon  a 
new  year  with  unbounded  confi- 
dence that  we  are  producing 
the  best  in  art  and  photo-engrav- 
ing. QTo  all  those  connected 
with  the  industry  we  extend  our 
best  wishes  for  a  prosperous 
New  Year. 

TKIANGLE  ENGKAVING  CO.,  jnc 

DAY  AND  NIGHT 
229^239  WEST  28th  STREET,  NEW  YORK  CITY 

Engravers  for  Motion  Picture  News 


>  c  c  c  m  b  e  r  27,   i  <)  i  9 


121' 


DAVID  WARK  GRIFFITH 

"He  paints  the  lily.  He  refines  pure  gold.  He  adds  another  hue  to  the 
rainbow.  He  works  in  an  understanding  way  for  those  who  understand." — 
Charles  E.  Hastings  in  the  Exhibitors  Trade  Review,   May  24,  1919. 

"THE  MOTHER  AND  THE  LAW"   "THE  FALL  OF  BABYLON" 

"HEARTS  OF  THE  WORLD" 

For  injormation  concerning  these  Griffith  Productions  address 
Albert  L.  Grey,  General  Manager'  720  Lonyacre  Building,  New  York  City 


Tl 


122 


Motion   Picture  New 


4 


MAYFLOWER  PHOTOPLAY 

CORPORATION 

announces 

THREE  ADDITIONAL  PRODUCING  UNITS 

R.  A.  WALSH 

PRODUCTIONS 

Series  of 

Super- Features 


CHARLES  MILLER 

PRODUCTIONS 

Series  of 
Out  Door  Features 
Based  on  the  Works  of 

ROBERT  W.  SERVICE 


A  Series  of 

Super-Productions 

From  Stories  By 

Robert  W.  Chambers 


THE  BEST  HOLIDAY  GREETING 


I  can  extend  to  Motion  Picture  Exhibitors,  is 
the  assurance  that  in  my  1920  Anita  Stewart 
and  Mildred  Harris  Chaplin  Productions,  I  shall 
continue  the  policy  of  Big  Star,  Big  Play,  Big 
Director  and  Big  Cast,  that  has  won  the 
enthusiastic  Exhibitor  support  for  which  1  am 
extremely  grateful.  In  behalf  of  Miss  Stewart, 
Mrs.  Chaplin  and  my  Organization,  1  offer 
sincere  appreciation  and   best  wishes  for  a 

LOUIS  B.  MAYER,  President 

Anita  Stewart  Productions,  Inc. 
Chaplin'Mayer  Pictures  Co.,  Inc. 


Motion  Picture  N  e 


DEVELOPING 


AND 


PRINTINC 


y 


OF 


MOTION 
PICTURE 

FILMS 


TEI.EPHONE 
AUDUBO 
37  I  G 


I 


m 


II 


ERBOGRAPH  CO.,  "^^ii^XlT york' 


LUDWIG  G.  B.  ERB,  President 


ilM 


IlIHl 


December  2  "j  ,  i  Q  19 


125 


I 
i 
I 
I 
I 
X 


Now  Then — 

Let's  get  down  to  business! 

Don't  wait  for  1920  to  be  a  "Good 
Fellow  "— 

Things  are  bound  to  happen  only  when 
you  make  them  happen: 

Opportunity  is  knocking  at  your  door 
but  not  because  a  new  year  is  dawning — 

Let's  open  it — let's  go  now! 

Independent  Producers 

Make  better  pictures  than  you  ever 
made  before — if  you  hope  to  see 
more  figures  on  the  right  side  of 
the  ledger 

— and — 

if  you  are  still  further  desirous  of 
insuring  an  increasing  income — 


Write  Us  Now  About  Distribution 


No  matter  how  good  your  pictures  have 
been  selling — the  Capital  Film  Company 
rank  and  file  offers  a  co-operative  wealth 
of  possibilities  you  can  never  get  alone/ 

JOIN  THE  CAPITAL  SERVICE  WHICH  HAS  BUT 
ONE  INTEREST— 

INDEPENDENT-FIRST.  LAST  AND  ALWAYS! 


Forty-six  independent  exchanges  await 
your  answer — - 

CAPITAL  FILM  CO. 


126 


Motion   Picture  New 


s 


Notice  To  Producers 

The  Palisade  Film  Laboratories  is  booked  to  complete  capacity  busi- 
ness until  February  i,  1920. 

We  are  open  for  special  release  work  after  that  date,  and  solicit  the 
patronage  of  high  class  producers  who  are  desirous  of  securing  film  of 
exceptional  quality. 

The  Palisade  Film  Laboratories  is  without^iquestion 

America's  Finest  Laboratory 

and  its  work  is  shown  on  the  screens  of  America's  costliest  theatres.  The 
working  forces  comprise  the  greatest  aggregation  of  film  experts  ever 
assembled  under  one  roof,  all  under  the  direction  of  Paul  Ripley,  Super- 
intendent. 

We  are  specialists  in  negative  developing,  and  in  combinations  of 
exquisite  tones  and  tints. 

During  the  coming  year  we  shall  reserve  the  right  to  reject  all  print- 
ing if  we  find  that  negatives  have  been  spoiled  in  handling  before  they 
reach  our  hands.  We  advise  all  producers  to  have  their  negative  devel- 
oping done  at  a  responsible  laboratory,  either  at  the  Palisade  or  some 
other  where  experienced  men  are  entrusted  with  this  important  work. 


Palisade  Film  Laboratories^  fine. 

Palisade,  N.  J.      (Opposite  129th  St.)      Tel.  Morsemere  621 
H.  J.  STREYCKMANS,  Managing  Director  G.  F.  ST  ABEL,  Genl.  Sales  Mgr. 


DONT  BELIEVE  IN  MOST  F'SH 
STORIES,  BUT  MV  WiSh  FOR 
VOU   IS   REALLY  A    WHALE  ! 


O 


MERRY 
CHRISTMAS 


SAM  ZIERLER.  President  &  General  Manager 


EXCLUSIVE  DISTRIBUTORS 

CLARA  KIMBALL  YOUNG 
EQUITY  PICTURES 

FORiTHE  STATE  OF  NEW  YORK 


COMMONWEALTH    FILM  CORPORATION 
SIXTEEN-HUNDRED  BROADWAY 
NEW  YORK 


^28  M  0  t  i  0  n  P  i  c  t  u  r  e  N  e  'l 

ilillllllillllllillllliiiiliiiiiiiiliiliil^ 


ANNOUNCING 


THE  ALLIED  PLAYER; 


iN  a  Series  of  Splendid  Productions, 
Representing  Artists,  Authors  and 
Directors  of  International  Prominence. 


pMBODYING  in  its  Vast  Scope  and 
*  Purpose  the  Fine  Technical  Skill  of 
European  Masters,  Specially  selected 
Companies  of  Popular  and  Experienced 
Artists,  Stories  and  Plays  by  Famous 
Authors  all  working  in  happy  unison 
under  Expert  American  Supervision, 


A  HANDSOME  Illustrated  Brochure, 
intimately  describing  the  First  Year's 
Output  of  Twelve  Productions,  is  Now 
in  Press,      A  copy  will  be  mailed  on 
request. 


IN  THE  FIRST  INSTANCE  ADDRESS 

•  ALLIED  FLAYER 

SUITE  825 


1400  BROADWAY 

NEW  YORK 


December  2  J  ,   i  9  '  9 


A  Further  Announcement — 

To  the  Members  of  the 

Motion  Picture  Exhibitors  of  America,  Inc. 


FELLOW  MEMBERS: 

Last  week  I  announced  that  one  producer  of 
Industrial  and  Educational  films, — the  Universal 
Film  Manufacturing  Co. — had  agreed  to  pay 
Exhibitors  for  showing  such  pictures  in  the 
future;  and  to  pay  into  the  treasury  of  the 
M.P.E.A.,  Inc.,  a  percentage  of  booking  charges 
on  such  releases. 

I  thought  at  that  time  that  I  knew  the  import- 
ance of  this  arrangement  to  our  members,  but  I 
was  not  prepared  for  the  immediate  and  hearty 
responses,  endorsements,  etc.,  that  have  reached 
me  through  a  flood  of  congratulatory  messages, 
helpful  letters  of  suggestion  and  promises  of 
co-operation. 

I  want  to  thank  you  all  for  your  hearty  support 
in  this  great  forward,  progressive  step  toward 
equitable  relations  between  you  Exhibitors  and 
the  producers  of  Industrial  and  Educational 
pictures. 

There  is  a  demand  for  such  pictures  and  no  one 
can  deny  that  this  demand  is  being  met  by 
churches,  schools  and  various  organizations,  or 
that — 

The  exhibition  of  such  pictures  outside  of  our 
theatres  is  hurting  our  business. 

The  public  knows  that  such  prints  are  to  be 
had,  and  if  the  people  cannot  see  them  in  their 
theatres  they  will  go  where  they  can  see  them. 
We  Exhibitors  know  that  the  people  have  the 
last  guess.  We  book  our  programs,  but  their 
success  lies  with  our  patrons. 

The  world  is  full  of  wonders  and  the  public 
would  rather  see  pictures  of  them  than  read 
about  them.  The  public  should  be  able  to  see  the 
pictures  it  wants  to  see  in  theatres  that  represent 
your  investment  and  mine.  Include  these  sub- 
jects on  your  program  and  let  the  public  decide 
how  many  and  how  often. 

You  cannot  continue  to  exist  by  catering  to 
one  class.  Consider  the  number  of  people  who 
do  not  go  to  the  motion  picture  theatres  because 
they  do  not  see  there  what  they  want  to  see.  A 
varied  program  will  attract  more  patronage. 

Frank  Rembusch  of  Indiana,  Secretary 
Ernest  Horstman  of  Massachusetts,  Treasurer 
VICE-PRESIDENTS 
Marcus  Loew  of  New  York       P.  J.  Schaefer  of  Illinois 
Harry  Nolan  of  Colorado  Jake  Wells  of  Virginia 


Now  that  you  are  to  be  paid  for  showing  an 
Industrial  or  Educational  film  of  the  Universal 
Industrial  Department  which  bears  the  seal  of 
our  organization,  the  Motion  Picture  Exhibitors 
of  America,  Inc.,  you  can  safely  vary  your 
program  more  than  formerly. 

Remember  that  the  M.P.E.A.  will  derive  a 
revenue  from  such  exhibitions  too.  And  we  need 
the  money. 

There  are  many  things  this  organization  can 
do  if  it  has  the  money.  For  whatever  is  done 
requires  money — for  printing,  postage,  clerk 
hire,  traveling  expenses,  etc. 

As  I  said  last  week  we  are  not  going  into 
picture  production  or  distribution.  We  are  going 
to  protect  and  control  our  screens,  our  theatres, 
our  patrons  and  our  investments. 

There  is  no  coercion  about  this.  You  do  not 
have  to  book  a  Universal  or  any  other  Industrial 
if  you  don't  want  to.  No  committee  is  going  to 
decide  for  you  what  you  should  or  should  not 
book,  but — 

Every  such  picture  worthy  of  your  considera- 
tion will  carry  as  a  trailer  the  corporate  seal  of 
your  own  organization,  the  M.  P.  E.  A.,  Inc. 

Let's  book  these  pictures  under  this  arrange- 
ment and  give  them  a  thorough  try-out.  Indus- 
trial and  Educational  Films  are  with  us  to  stay. 
If  we  can  show  them  profitably  let  us  do  so.  If 
not,  let  us  find  it  out,  quick! 

My  forty  theatres  are  open  to  a  thorough  test 
of  the  plan. 

I  invite  further  comments  and  suggestions 
from  our  members. 

Yours  truly, 

Alfred  S.  Black 

President 

Motion  Picture  Exhibitors  of  America,  Inc. 
65  Devonshire  Street 
Boston,  Mass. 


p.  S.  My  confidential  letter  explaining  the  details  of  payments,  etc.,  is 
on  the  press  and  will  be  mailed  shortly. — A.  S.  B. 


130 


Motion  Picture  N  '  w 


B.  A.  ROLFE 

Presents 

The  Broadway  Star  and  Favorite 


In  a  Series  of  Master  Photoplays 

Produced  hy  the 

JANS  PICTURES,  Inc. 

729  7th  Avenue.  N.  Y. 
Foreign  Rights  Controlled  by 

EXPORT  &  IMPORT  FILM  CO. 

729  7th  Avenue,  N.  Y. 


Cable  Address :  EXIMFILM 


our  fiiends 


Motion  Picture  New 

Active  Operations 
of  a  U-Boat 

Against  Shipping" 

IN 

3  REELS 

t 

We  hold  and  own  the  rights  of 
the  only  original  negative  taken 
on  board  a  German  Submarine. 
It  picturizes  a  Sub's  activities 
against  ships  on  the  high  seas 
during  the  war.  ; 

It  went  over  like  wildfire  in  ' 
England — it  will  do  the  same  . 
business  here. 

Has  more  thrills  than  are  in  forty 
serials. 


FOR  INFORMATION  APPLY 


December  27,  1919  I33 


Beware 

of 


Dupe 


Prints 


We  own  and  control  the  Only  Original  l^eg- 
ative  of  the  exploits  of  tlie  U-35,  tlie  German 
submarine  wkick  created  liavoc  with  shipping 
on  the  high  seas.  This  is  the  only  picture  of 
its  kind  ever  taken  on  the  U-35.  We  guar- 
antee Prints  from  the  only  original  negative. 


W.  H.  Productions  Co. 

71  West  23ra  Street  New  York  City 


134 


»1 

Motion  Picture  News 


Independence  at  Last! 

'I 

The  First  National  Exhibitors  Circuit,  Inc.,  invites  Exhibitors,  great 
and  small  to  share  its  power,  Progress  and  Prosperity  | 

The  New  Franchise  Plan  which  makes 
a  Motion  Picture  Theatre  a  safe  thing  to  owni 

Benefits  for  Exhibitors 

The  new  individual  non-competitive  franchises  for  all 
First  National  attractions  will  give  exhibitors  big  money- 
•  making  attractions  at  a  fixed,  fair,  percentage  of  the  valua- 
tion of  each  negative — thus  eliminating  the  evil  of  competi- 
tive bidding  between  exhibitors  and  guaranteeing  complete 
independence  to  exhibitor  franchise  holders.  Under  this 
plan  the  owner  of  the  small  theatre  will  pay  a  definite  per- 
centage, as  will  the  big,  first  run  man,  while  still  retaining  * 
freedom  of  action  so  far  as  other  attractions  are  concerned.  '! 

1 

The  holders  of  First  National  sub-franchises  will  have 
behind  them  the  combined  support  of  the  entire  nation-wide 
organization.  The  mighty  purchasing  power  of  several 
thousand  theatres  will  guarantee  an  even  better  and  more 
profitable  line  of  attractions  than  that  so  far  secured  by  the 
pooled  buying  power  of  the  original  First  National  fran- 
chise holders.  And  exhibitors  know  that,  release  for  release. 
First  National  attractions  have  more  than  held  their  own  at  , 
the  box-office  against  all  comers.  \ 

A  Cash  Business 

Conducted  by  showmen  who  know  the  game  and  have 
made  a  success  of  it.  The  new  plan  will  be  financed  by  the  | 
box-offices  of  its  franchise  holders.  This  is  a  cash  business. 
The  public  pays  cash,  the  exhibitor  can  pay  cash  and  the 


December  2  y ,  i  p  i  p 


Circuit  will  pay  cash  to  its  producers.  The  profits  of  the 
business  will  go  to  the  exhibitors  and  producers  who  earn  it. 

Benefits  to  Producers 

A  new  non-competitive  distributing  organization  will  be 
placed  at  the  disposal  of  worthy  producers.  Non-competi- 
tive because  the  Circuit  is  strictly  an  Exhibiting  organiza- 
tion. Producers  can  feel  reassured  in  the  existence  of  this 
great  theatre  organization. 

The  Circuit's  policy  of  buying  the  best  will  be  continued. 
Under  the  new  plan  of  operation  quality,  more  than  ever, 
will  be  the  demand  made  on  producers. 

Showmen  for  the  Show  Business 

First  National's  phenomenal  success  has  been  the  result 
of  intelligent  cooperation.  There  is  no  guess  work  about 
the  new  plan.  Its  success  is  already  secured.  Experienced 
showmen,  exhibitors  who  have  won  success  in  the  picture 
business  and  know  its  every  angle,  are  at  the  helm. 

We  realize  that  our  success  is  inextricably  tied  up  with 
that  of  every  independent  exhibitor,  large  or  small.  Justice 
to  all  is  our  battle  cry — Independence,  our  watchword. 

We  Invite  Correspondence 

Details  will  be  mailed  upon  request  and  correspondence  dealt  with 
in  the  order  received. 


Write  today  to 

The  Exhibitors  Defense  Committee 

Composed  of  members  of 

The  First  National  Exhibitors  Circuit,  Inc. 

Address  Inquiries  to 

Exhibitors  Defense  Committee, 

care  First  National  Exhibitors  Circuit,  Inc., 

6  W.  48th  St.,  New  York  City 


136 


Motion  Picture  Newt 


T)OUBLEDAY  T>RODUCTlON  CQ 

Presents 

VERA  MACK 

TOE 'Rodeo  Queen  and  Champion. 

IN  A   SERIES    OF  2*^TWO 


^  Stones  <uidScenano$%. 

I      ^  \ 

I  tHRECTED  \ 
^     L.  S.  MSKEE  9 

XJReLease'Da.ti  £ 


*Uhe  Woman 'Vi/ins'  J 

Full  o/"Snap-Action  ■ 
and  Dawno  ^ 
ease  Date  # 

JAN.  15^^ 


EXPK>IT/  OF  A  CERMAN 

BMARINE 


RELEASED  BY 
PERMISSION  OF 
THE  BRITISH 
ADMIRALTY 


An  Amazing  Picborial 
Record  of  Hun  Submarine 
Warfare. taken  from  the 
Deck  of  the  V-3  5 


State 
Right 
Buyers 


See 

Following 
Pages 


r 

138 


Motion  Picture  News 


The  sinking  of  the  schooner 

"  Miss  Morris. " 
She  carried  a  carj<o  of  turtles 


MO/T  WONDERFVL  PICTVRE 


•  xploi 


The  U35  on  the  lookout 
for  further  victims 


THE  ACTV/AI.  yiNKINC 


December  2J,  1919 


THE  CAMERA  HA-T  YET  GIVEN  \JS 


ij  The  S  S  "india  "  sunk  in 
one  and  a  half  minutes 


Captured  Ships'  Captains  on 
the  "  U  Boat  Deck 


The  sinking  of  the  S.S 
'■  Parkgate  "  after  a  running 
fight  lasting  six  hours 


rhe  Most  Sensational  Money  Maker  of  the  Day 

he  remarkable  motion  pictures  taken  from  the  deck  of  the  German  Submarine  U35  as  she 
estroyed  ship  after  ship  on  the  high  seas  have  been  released  through  the  permission  of  the 
Iritish  Admiralty.  They  have  startled  the  British  Empire  and  people  are  fighting  to  see  them, 
'hey  will  unquestionably  be  the  sensation  of  the  hour  in  this  country  and  are  beyond  doubt 
he  best  Box  Office  attraction  on  the  market.  Read  what  the  British  press  says: 


There  should  be  no  two  opinions  as  to  the  success  this  wonderful  little 
topical  will  meet  with.  No  matter  how  full  up  the  showman  may  be  he 
should  shelve  something  to  give  his  patrons  an  opportunity  of  witness- 
ing this  film." — Kinemato graph  Weekly. 

\n  astonishing  Cinema  record  of  the  Exploits  of  a  German  Submarine, 
one  of  the  most  fascinating  pictures  ever  made  available." 
—  The  Bioscope. 

A  remarkable  film — a  revelation  of  the  whole  gospel  of  the  submarine 
campaign." — Daily  Mail, 

We  have  seldom  seen  an  interest  film  so  packed  with  incidents  as  this. 
It  is  certainly  no  exaggeration  to  say  that  few  two-reelers  will  prove  of 
greater  drawing  power  than  this." — The  Cinema. 

'It  is  safe  to  say  that  of  all  films  dealing  with  the  war  there  has  been 
nothing  more  thrilling.  Germany  is  condemned  by  her  own  cinemato- 
graph records." — Daily  Express. 

'One  of  the  most  instructive  films — we  saw  the  torpedo  discharged,  we 
saw  the  doomed  ship  quiver  as  she  was  struck,  we  saw  her  later  sink  into 
the  sea  but  we  saw  little  or  nothing  of  her  crew  or  what  was  done  with 
them." — Morning  Post. 


"Amazing  pictures  of  U  Boat  at  work — there  is  no  question  that  the  film 
is  of  absorbing  interest." — The  Star. 

"Should  be  seen  by  every  Briton  as  a  tribute  to  the  merchantmen  who 
'carried  on*  during  the  war." — Daily  Graphic. 

"Never  before,  probably,  have  moving  pictures  been  obtained  of  the  loss 
of  a  ship,  at  such  close  quarters.  The  film  is  extraordinarily  interesting." 
— The  Times. 

"A  most  interesting  film.  You  can  see  the  gun  fired,  and  you  can  easily 
observe  the  hits,  for  the  ships  seem  quite  close.  The  most  remarkable 
sight  of  all  is  the  sinking  by  a  bomb  of  the  three-masted  schooner 
'Miss  Morris,'  laden  with  turtles,  some  of  which  were  brought  on  board 
the  submarine.  She  fell  gradually  over  on  her  beam  ends  until  her 
sails  were  awash,  and  then  sank,  bow  first,  slowly  and  gracefully,  as  if 
she  were  a  toy  boat." — Daily  News. 

"A  remarkable  series  of  films — every  one  should  see  them  for  they  show 
the  leopard  cannot  change  his  spots." — Daily  Mirror.  Front  page  illus- 
trated. 

"Perhaps  nothing  that  the  war  has  revealed  of  the  mentality  of  the  Ger- 
man is  quite  so  barbarous  as  the  German  screen  propaganda  of  U  Boat 
cruelties." — Daily  Sketch.  Front  page  illustrated. 


State  Right  Buyers  Wire  for  Your  Territory,  A  Letter  May  Be  Too  Late 


C.  B.  PRICE  CO.,  Inc. 

TIMES  BLDG„  NEW  YORK  CITY 


OF  MERCHANT 


HI 


140 


Motion   Picture  N  e  us 


Warning,  Exhibitors! 


THE  failure  of  the  United  States  Senate  to 
pass  the  treaty  of  peace  has  so  smashed 
the  rate  of  money  exchange  that  our 
European  picture  market  is  absolutely  closed  to 
us.  It  was  the  vast  income  from  this  market  that 
enabled  American  studios  to  produce  the  finest 
pictures  in  the  world;  pictures  which  converted 
every  class  of  people  into  movie  fans. 

Unless  you  immediately  get  busy  and  force  the 
Senate  to  pass  the  Peace  Treaty,  one  of  two  disasters  is 
certain  to  befall  you. 

Either  the  manufacturer  must  cut  his  production  costs 
to  make  up  as  far  as  he  can  for  the  loss  of  his  European 
income,  or  he  must  pass  the  deficit  along  to  you  in  the 
form  of  greatly  increased  rentals. 

The  first  will  kill  ofif  your  patronage,  reducing  it  to  its 
early  level,  and  force  you  to  lower  your  admission  price — 
and  the  second  will  kill  ofif  your  profits. 

This  is  not  a  dream — just  use  your  thinker  a  moment 
and  work  it  out  for  yourselves : — 


DURING  the  war,  when  European  production  was 
closed  down,  we  secured  a  virtual  monopoly  of 
the  market.  It  means  billions  of  dollars  to  us. 
England  alone  pays  over  $100,000  for  one  of  our  big  pic- 
tures. $30,000  is  a  common  price.  The  Continent  is 
good  for  $50,000  more  and  has  not  yet  reached  anything 
like  its  capacity.  That's  for  one  picture.  The  total  in- 
come of  one  concern  for  one  year  during  the  war,  when 
European  trade  was  only  half  alive,  was  nearly  $3,000,000. 

Could  Mr.  Griffith  or  Mr.  Famous  Players  or  Mr. 
Goldwyn  or  Mr.  Big  Independent  Producer  continue  to 
buy  twenty-five  thousand  dollar  stories — pay  fabulous 
sums  to  artists  and  directors  and  advertise  their  pictures 
for  you  in  the  Saturday  Evening  Post  and  kindred  publi- 


cations at  $6,000  per  page  without  the  European  velvet? 
Yes,  they  could — if  you  the  exhibitor  made  up  the  differ- 
ence.  And  that  is  the  only  way  they  could  possibly  do  it. 

The  fall  in  the  rate  of  exchange  has  made  it  impos- 
sible for  Europe  to  buy  from  us.  Our  foreign  film 
trade  is  dead.  In  the  meantime  Europe  is  wild  for 
amusement.  Theatres  are  packed  and  new  ones  going 
up  everywhere. 

And  the  only  thing  on  earth  that  can  brace  up  the  rate 
of  exchange  so  that  trade  can  be  resumed,  is  the  extension 
of  loans  and  credits  to  Europe,  and  this  cannot  be  done 
until  the  peace  treaty  is  passed  by  the  U.  S.  Senate  and  the 
war  officially  ended.    Simple  enough  but — 

While  we  are  waiting  for  the  Senate  to  pass  the  treaty 
and  restore  our  necessary  trade,  European  producers  are 
hustling  night  and  day  to  get  back  the  market  for  them- 
selves by  turning  out  better  pictures.  Several  have  im- 
ported American  directors  who  will  introduce  American 
methods.  Unless  we  act  quickly  the  marvelous  advantage 
we  obtained  during  the  war  will  be  wiped  out  and  there'll 
be  only  a  meagre  competitive  market  left. 

Do  you  see  what  this  means  to  you,  Exhibitor? 
You  will  eventually  pay  the  price  unless  you  re- 
open our  European  trade  now,  while  there  is  yet 
time  to  hold  and  develop  it.  But  you  must  do  your 
part.  Wire  your  Senator  right  now.  Simply  sav  that 
the  motion  picture  industry  demands  the  immediate 
passage  of  the  Peace  Treaty  and  sign  vour  name  and 
the  name  of  your  theatre.  Have  your  employees  and 
patrons  do  the  same.  If  you  don't  know  vour  Senator's 
name,  'phone  your  local  paper  or  look  in  the  World 
Almanac — but  do  it  today.  Make  your  message  as 
strong  as  you  like,  and  get  it  off  to  Washington  P.  D.  Q. 
This  action  has  nothing  in  the  world  to  do  with  politics 
— the  future  of  the  whole  industry  is  at  stake.  ^  e  are 
doing  our  part — do  yours  and  do  it  now. 


501  FIFTH  AVENUE, 
NEW  YORK. 


Motion  Picture 


VOLUME  XXI 
NUMBER  1 


News 

The  New  Year 


DECEMBER  27 


I 


^TT  There  is  every  indication  that  1920  will  prove  a  rip-snorting  year  for  this  industry, 
^1    It  is  already  moving  along  with  break-neck  speed. 

Jj  Some  traditions  are  due  for  an  upsetting;-  ^ome  new  trade  alignments  will  be  made.  Already  there  is  con- 
siderable dust  in  the  air  and  there  will  be  more,  as  former  trade  edifices  are  "levelled  low,  new  ground  broken  and 
new  buildings  erected. 

ihis  is  the  time  of  the  year  to  iiuhilge  in  forecasts,  to  step  lightly  upon  the  threshold  of  the  new  year  and 
telescope  the  horizon.  ciT'^''^  z^''' 

Never  before  has  the  opportimlty  oeen  so  interesting. 

We  are  inclined,  first  of  all,  to  be  most  optimistic,  like  Mr.  Schwab  who  outlines  a  broad  prosperity  for  the 
country  after  some  nearby  rapids  a'nd  vvhirlpools  have  been  safely  passed. 

The  picture  business,  we  believe,  is  more  certain  of  prosperity  and  less  liable  to  temporary  relapses  than 
other  industries.  ' 

Secondly  we  cannot  but  see  ahead  of  us  an  open  market;  and  that  means  healthfulness  for  the  industry  at 
large  and  opportunity  for  each  unit  and  individual,  through  independent  efifort  and  fair  competition. 


^TT  What  have  we  to  start  witij^  ^^'^  ^^1(1'  ^^^^ 

\\\  First,  there  is  the  influx  of  la?fSA:a|i'itW.'   The  largest  financial  houses  in  America  are  now,  directly  or  in- 
directly,  neavy  stockholders  in  pictures  and  picture  theatres.    Opposing  this  move,  other  factors  in  the 

business  are  increasing  their  capital  from  within  the  picture  business,  which  has  been  exceedingly  prosperous. 
In  any  event  we  have  entered  the  big  industry  class.    Whatever  else  this  new  capital  may  signify  it  means 

bigness  and  power  because  money  has  this  power.    We  shall  move  forward  vvith  bolder  strokes,  not  the  least 

of  which  will  be  national  advertising,  direct  to  the  public,  and  done  on  an  ever  increasing  scale. 
Secondly,  we  shall  have  international  growth  and  competition. 

We  have  been  making  the  world's  pictures,  with  comparative- ease.  Great  Britain  now  proposes  to  do  jusi: 
this,  and  France  and  Italy  will  soon  enter  the  lists.    They  will  even  go  after  our  own  home  market. 

This  new  and  spirited  competition  also  means  growth.  It  means  better  pictures  and  broader  markets.  The 
best  and  truest  force  back  of  the  picture,  be  it  always  remembered,  is  competition — the  competition  not  alone  of 
the  best  minds  of  this  country  but  of  those  of  the.  world.  It  is  just  this  spur  and  this  indispensably  that  makes 
for  higher  art  and  greater  breadth  and  truth  of  expression. 

So  to  be  true  to  our  ideals,  to  be  true  to  the  picture,  we  want  open  competition  in  the  making  of  pictures 
not  only  here  but  throughout  the  world. 

Another  big  factor  under  way  this  year  is  the  picture  in  the  church,  f  ourteen  thousand  community  cen- 
ters in  this  country  have  taught  the  church  that  the  people  prefer  pictures.  And  the  church  proposes  to  have 
pictures.  There  is  a  vast  reorganization  on  within  the  church,  of  which,  perhaps,  the  new  interdenominational 
movement  is  the  most  striking  sign ;  and  in  this  reorganization  pictures  will  play  the  uppermost  part. 

Here  is  a  force  to  reckon  with.   The  picture  is  too  powerful  to  be  circumscribed.    We  cannot  hold  it  to  our 
dramatic  field  any  more  than  you  can  limit  type,  for  instance,  to  fiction.    What  ef¥ect  then  will  the  church  have 
upon  the  present  production  and  exhibition  of  pictures;  what  new  alignment  will  result? 
--'■^^  's        ii/      ' .  . 

^TT  To' revert  ta our  present  business,  we  believe  that  the  most  important  developments,  this  year,  will  be: 
^1    First,  quality  in  production.    Fifty  million  people  in  this  country  are  mostly  a.sking  one  question  of  the  pic 
ture :  why  can't  it  be  better ?  And  we  who  make  them  know  the  one  answer:  we  can't  make  them  better 
when  we  make  so  many. 

There  will  be  many  more  producers  this  year.  They  will  come  from  the  ranks  of  directors  L'^ach  will 
make  fewer  and  better  pictures,  not  alone  for  art's  sake  but  because  it  is  as  plain  as  the  nose  on  your  face  that 
these  are  the  pictures  that  make  money. 

Secondly,  there  will  be  a  cooperative  tie-up  between  producers  and  exhibitors.  Some  will  laugh  at  this: 
but  the  long-headed  ones,  in  each  group,  }cnow  that  it  is  inevitable.  The  business  has  grown  big  and  beyond  the 
petty  distrust  and  antagonism  of  the  past.  Those  whose  trade  interests  are  identical  are  eventuallv  drawn  to- 
gether    As  with  manufacturers  and  retailers  in  other  businesses  so  we  shall  have  dealer  cooperation  in  this. 

If  only  this  important  result  is  accomplished  in  1920  the  year  will  stand  out  in  our  trade  history. 


142 


Motion  Picture  News 


In  An  Editorial  Vein 


A  New  Note  in  Trade  Paper  Service 

IN  this  issue  we  present  a  census  of  the  leading  dailies  of  this 
country,  with  brief  information  pertinent  to  their  cooperation 
locally  with  pictures  and  picture  theatres. 
This  census  is  the  result  of  our  direct  contact  with  these  papers 
for  tlie  past  several  years,  in  an  effort  to  bring  the  picture  and  the 
newspaper  closer  together  in  each  other's  interest. 

In  the  beginning  there  was  little  cooperation.  Except  for  Seattle 
and  a  few  other  outstanding  cities  the  newspapers  held  aloof  and 
there  was  a  general  misunderstanding  of  the  structure  of  this  trade 
and  of  the  large  part  the  photoplay  must  surely  play  in  newspaper 
circulation  and  advertising. 

In  a  series  of  exhaustive  articles  covering  the  leading  cities  of 
the  country  we  reviewed  the  local  papers  and  gave  straight  from 
the  shoulder  comparisons,  criticisms  and  suggestions. 

In  several  important  instances  these  articles  resulted  in  the  estab- 
lishment of  photoplay  departments.  Others  were  enlarged  and 
improved.  We  conducted,  in  this  connection,  a  service  department, 
and  supplied  a  number  of  newspapers  directly  with  photoplay 
material. 

In  the  beginning  we  made  a  special  effort  to  place  Motion 
Picture  News  in  the  hands  of  the  newspaper  photoplay  editor. 
Many  will  testify  how  freely  news  material  from  its  columns  is 
used.  Later  we  issued  the  Studio  Directory,  largely  for  the  news- 
papers, so  that  biographical  material  on  the  photoplayers  would 
stand  at  the  editor's  right  hand  throughout  the  year. 

As  exhibitor  advertising  was  developed  we  added  the  "  Complete 
Plan  Book  "  with  full  advertising  material  in  each  feature  release. 
With  this  important  new  feature  we  got  the  "  News  "  into  the 
business  office  of  the  newspaper  so  that  advertising  layouts  and 
copy  could  be  prepared  for  the  exhibitor.  We  urged,  through  cor- 
respondence, upon  each  newspaper,  the  establishment  of  a  service 
department  to  do  this  work  well  and  regularly.  Several  large 
dailies  have  reported  to  us  their  success  in  this  respect.  One 
Eastern  daily,  by  this  means,  raised  its  theatrical  advertising  from 
$6,000  to  over  $50,000  a  year. 

Today  Motion  Picture  News  and  its  Studio  Directory  serve 
three  hundred  and  fifteen  dailies  in  one  hundred  and  twenty-nine 
cities  with  a  gross  circlulation  of  nearly  nine  million. 

It  has  been  a  big,  sincere  effort  and  we  are  proud  of  it.  The 
full  story  will  be  told  later  in  these  pages.  We  only  claim,  in  this 
important  effort  toward  national  publicity  for  pictures,  the  part  a 
trade  paper  could  play :  but  the  work  we  have  done  to  this  end  was, 
and  still  is,  a  new  note  in  the  entire  field  of  the  trade  paper. 

In  1914  we  welcomed  editorially  the  first  advertising  campaign 
on  pictures  direct  to  the  public.  Today,  when  this  has  become 
established  as  one  of  the  biggest  and  most  constructive  elements  in 
the  advancement  of  the  picture,  the  "  News  "  is  a  central  factor  in 
the  work. 


Pro  and  Con  on  Percentage 

FEW  editorial  topics  of  recent  months  have  elicited  interest  equal 
to  that  aroused  by  the  Motion  Picture  News  discussion  on  the 
subject  of  percentage  booking. 
Manufacturers  and  producers  are  quick  to  arise  at  the  call  of 
"  Percentages !"  Realizing  that  there  is  at  present  a  vast  discrepancy 
between  the  gross  amount  paid  by  the  public  for  screen  entertain- 
ment and  the  sum  that  finally  reaches  the  producer,  they  would  ap- 
preciate any  step  that  lead  toward  a  better  "  split." 

Exhibitors  are  equally  willing  to  express  their  opinions  on  per- 
centage— but  they  are  of  one  mind  in  saying  that  no  method  of  per- 
centage booking  now  in  vogue  offers  an  opportunity  for  universal 
adoption. 

Isn't  it  possible  that  from  somewhere  in  the  army  of  exhibitors 
and  producers  we  can  secure  a  concrete  suggestion  towards  a  basis 
of  percentage  divisions? 

In  the  old  days  of  the  "  legit  "  the  basis  was  almost  standard. 
■■  Sixty-five ;  thirty-five,"  was  common,  and  variations  depended 
solely  on  the  drawing  power  of  certain  stars.  But  overhead  on  the 
"  op'ry  houses  "  was  at  a  fixed  minimum ;  the  legitimate  producer 
paid  for  bill-posting,  he  supplied  an  advance  man,  little  was  asked 
of  the  theatre  manager  except  his  house. 

Also,  it  must  be  added,  the  overhead  of  thfe  producer  of  "  spoken 
drama  "  attached  itself  in  large  size  to  each  performance ;  the  pic- 
ture producer  can  split  his  over  some  half-hundred  or  more  prints — 
and  "  the  foreign  market." 

The  owner  of  a  picture  theatre  faces  different  problems.  Adver- 
lising  costs  vary  as  widely  as  the  poles ;  house  overhead  must  in 
some  cases  include  symphony  orchestras  and  soloists,  in  others  it 
calls  for  no  more  than  a  few  salaries. 

What  is  the  answer?  || 

Will  it  ever  be  possible  to  reach  a  standard  basis  of  percentage 
booking  ? 

Let's  hear  from  our  readers.  They  are  the  fortunate  possessors 
of  the  "  box  office  angle  "  that  must  always  be  kept  in  mind  in  dis- 
cussing this  problem. 

Percentage  is  coming.  It  is  inevitable.  Until  it  comes,  some  ex- 
hibitors will  continue  to  hold  the  bag  for  more  fortunate  managers 
\vho  are  able  to  "  dictate  "  rentals;  some  producers  are  not  receiving 
their  full  rew-ard. 

Percentage  is  the  only  solution.  And  the  solution  to  percentage 
can  only  be  reached  through  open  discussion  from  all  sides;  free 
airing  of  all  angles. 

"  Let's  start  the  ball  rolling !" 


Some  Good  Things  Coming 

THERE'S  one  good  thing  about  Holiday  Numbers.    The  last 
minute  "  crowding "  operation  that  attempts  to  cram  into 
an  issue  already  too  bulky  for  mail  comfort  always  holds 
over  a  lot  of  material  that  brightens  up  the  following  issue. 

Next  week,  for  instance,  we  will  publish  a  letter  from  Carl 
Laenimle  on  the  "  key  city  "  problem  that  will  start  more  fun  than 
a  Tipperary  fair. 

A  number  of  letters  are  on  hand  to  add  fuel  to  the  percentage 
discussion ;  Sidney  Cohen  is  with  us  in  warm  approval  of  the 
"  Don't  Be  Buffaloed  "  editorial. 

Investigations  by  First  National  have  resulted  in  an  article  on 
the  average  length  of  film  runs  that  is  both  concrete  and  interesting. 

Yes,  there  are  lots  of  good  things  in  store  for  next  week.  And, 
maybe,  a  surprise  or  two. 


Of  Interest  to  All 

EXHIBITORS  are  as  vitally  interested  in  the  accomplishment 
of  an  early  declaration  of  peace  and  the  consequent  oppor- 
tunity to  solve   foreign  exchange  problems  as   are  the 
producers. 

Continued  crippling  of  the  foreign  market  can  have  but  one 
effect— a  reflex  of  added  expense  on  the  domestic  business.  Speedy 
opening  up  of  the  w^orld  market  will  furnish  grounds  for  a  re- 
adjustment at  home. 

It  is,  well  worth  the  while  of  every  exhibitor  to  write  a  letter — 
or  a  telegram — to  his  representatives  in  Congress  urging  the  early 
ratification  of  the  peace  treaty,  with  or  without  reservations.  The 
question  is  not  one  of  politics.  Let  the  politicians  bicker  and  swap 
they  please — so  long  as  they  finish  their  job. 

Write  your  representative :  "  Business  demands  an  early  peace. 
Business  will  take  care  of  readjustment  problems  if  you  will  take 
care  of  business.  Let's  have  less  politics ;  or  else  we'll  have  fewer 
politicians." 


e  c  emb  e  r  2  "j ,  i  ()  i  9 


143 


Film  Personalities 


lY/  ELL,  it  was  a  live  and  sizzling  week. 
^  boys.  To  start  with  we  had  two  joy- 
ous jobs  combined  in  one — the  return  to 
he  large  size  page  and  an  honest  to  goodness 
Holiday  Number,  oversowing  with  adver- 
tising and  crammed  with  text. 

Remember  last  year's  holiday  season? 
Wasn't  it  tame  compared  to  this  year's  fes- 
tive period? 

Why  some  of  the  pessimists  in  our  midst 
Iwere  declaring  that  "  the  picture  busi- 
|ness  is  finally  settling  down." 

Oh,  boy!  If  this  is  settling  down  show 
|us  to  a  sanitarium! 

A  year  ago  one  company  seemed  to  have 
most  of  the  first  runs,  most  of  the  stars,  'most 
everything.  Today — every  single  company 
seems  to  have  more  first  runs,  more  stars  and 
more  of  everything  coming  their  way. 
And  cries  of  battle  rend  the  air. 
Yea,  verily,  if  this  is  settling  down  then 
Lubin  will  soon  be  releasing  through  the 
Big  Four. 


H 


ONEST — cross  your  heart — aren't  you 
glad  to  see  the  large  size  Motion  Pic- 
ture News  again  ?  Didn't  you  sort  of  "  for- 
get "  during  those  weeks  in  the  small  size 
just  w^hat  the  weekly  visit  of  Motion  Picture 
News  used  to  mean? 

Getting  back  to  the  big  sizes  makes  us  feel 
great  because  we  realize  every  minute  that 
we  are  able  to  give  you  so  much  better  serv- 
ice than  we  were  forced  to  during  the 
strike  period. 

And  say  isn't  it  some  feat  to  come  back 
with  a  two  hundred  and  two  page  adver- 
tising week? 

Is  it  any  wonder  that  we  say  "  it  has  been 
a  live  and  sizzling  week !" 

Two  hundred  and  two  pages !  That's 
"  Covering  the  Field." 


SOME  of  the  fun  of  the  week  was  due  to 
our  own  thoughtlessness.  In  an  idle 
moment  we  dashed  of?  a  letter  to  the  press 
agents  daring  them  to  send  us  their  organiza- 
tions' Christmas  greetings  and  forecasts — 
and  to  keep  their  screeds  within  a  hun- 
dred words. 

The  emphasis  in  the  dare  was  laid  on 
the  hundred  words. 
What  a  hornet's  nest  we  stepped  into ! 
We  should  have  known  better — after  a 
period  of  motion  picture  blue-penciling  that 
is  approaching  the  ten-year  mark. 
One  hundred  words ! 

Gosh,  what  trouble  we  started !  "  Bill  " 
Yearsley  "  spoofs  "  us  in  his  reply  to  the  ef- 
fect that  we  used  one  hundred  and  sixty- 
three  words  to  request  statements  limited 
to  a  hundred. 

You  don't  know  the  worst.  Bill.  It  took 
us  two  thousand  and  sixty-three  words  over 
the  telephone  to  convince  some  of  the  boys 
that  we  meant  what  we  said. 


Shi  inKing 


As  the  official  "  ballyhoo  "  page  of  the  NEWS  we  hand 
ourselves  a  Christmas  present 


They  couldn't  believe  it. 

All  except  Randolph  Lewis.  "  Randy  " 
called  up  to  say  that  he  had  only  used  thirty- 
one  words  and  was  willing  to  donate  the  bal- 
ance of  his  hundred  to  a  home  for  crippled 
rewrite  men. 

Joe  Reddy  was  so  overwhelmed  with 
"  Randy's  "  uwexpected  ability  to  compress 
words  into  space  that  he  went  out  and  bought 
his  boss  a  leather  medal. 


YES,  that  hundred  word  idea  sure  did 
start  something  in  the  way  of  action. 
Lee  Kugle  wanted  to  know  if  we  could  use 
a  hundred  words  that  didn't  even  mention  the 
name  of  his  company.  Before  we  could  re- 
cover he  countered  by  saying,  "  0^,  course, 
the  pame  of  the  company  will  be  in  the  head- 
ing and  the  signature,  won't  it?" 

Then  we  knew  that  he  was  only  fooling  us. 
Ralph  Block  hit  us  with  gentle  Goldwyn 
sarcasm.  After  we  had  used  a  typewritten 
page  to  make  our  dare  he  countered  w^ith 
this  thirteen  word  message :  "  Enclosed 
please  find  response  to  your  '  dare.'  It  is 
just  one  hundred  words." 

Joe  Kelly  countered  from  Hallmark  with  a 
plaintive  note :  "  It's  the  toughest  job  I 
have  been  assigned  to  since  signing  up  with 
Frank  G.  Hall  and  leaving  the  Royal  at 
'  Empy  '  News.  After  a  dozen  or  more  re- 
turn dates  with  the  Underwood,  I  have  suc- 
ceeded in  holding  myself  and  Webster  down 
to  less  than  a  hundred  words." 

John  P.  Fritts,  of  Realart,  looked  on  the 
matter  in  a  different  light.  He  wrote : 
"  Your  hundred  word  leash  does  not  em- 
barrass the  new  Realart  puppy.  Like  all 
aristocrats  and  well-bred  canines  he  was 
taught  early  in  life  to  come  to  heel  promptly 
when  ordered." 

After  which  he  added  : 

"  This  Realart  puppy  has  had  a  very  happy  and 
prosperous  babyhood  and  the  hunting  has  been  fine 


indeed.  .A?  old  Father  Time  swings  into  1920  the 
\oung  thoroujihbred  hopes  to  gain  his  mature  stride 
in  stalking  big  game.  So,  by  the  time  the  New 
Year  wanes,  there  should  be  a  record  number  of 
pehs  decorating  the  walls  of  the  home  kennel. 
And  flashing  across  the  ethereal  blue,  just  overhead, 
may  be  discerned  the  true  Realart  spirit,  so  well 
exemplified  by  "The  (iirl  in  the  Swing'  as  being 
over  and  above  all.' 


B 


UT  we'll  say  that  the  boys  finally  came 
through.  Which  only  goes  to  show  that 
even  though  their  newspaper  days  are  some 
distance  behind  they  can,  under  pressure,  get 
back  in  memory  to  the  city  editor  days. 

Some  came  thnjugh  under  the  hundred 
word  mark ;  others  crept  over.  Sam  Palmer 
compromised  with  his  conscience  by  sending 
a  photo  of  Al  Lichtman  along  with  the 
statement. 

All  things  considered,  we  feel  that  a  score 
card  is  necessary.  So  here's  the  dope  on  the 
scribes  and  the  number  of  words  they  needed 
to  reach  the  nineteenth  hole.  One  hundred 
words  is  par. 

Randolph  Lewis   32  Sam  Palmer   136 

Harry  Reichenbach..  119   Lee  Kugel   166 

Ralph  Block   100    .      „  „ 

S.  S.  Hutchison   118  ^""^^^^ 

Rothacker    Ill   J-  P-  F"tts   122 

B.  M.  Conlon   92  L.  Mayer   94 

C.  L.  Yearsley   100  Robertson-Cole   115 

Harry  Reichenbach  had  the  nerve  to  send 

his  forward  with  the  statement  that  "  en- 
closed is  the  effusion  you  requested." 

The  idea  of  a  hundred  word  "  effusion  " 
from  Harry ! 

*  * 

"l^T'E  feel  rather  tickled  to  give  you  that 
'  '  thirteen-page  newspaper  directory  with 
this  issue.  Those  who  have  seen  the  advance 
proofs  have  cheered  us  with  their  praise. 

There's  only  one  regret  we  have  about  the 
whole  job.  And  that  is  that  "  Bob " 
Pritchard  is  not  still  on  the  News  when  this 
evidence  of  service  makes  its  appearance. 
Pritchard  it  was  who  instituted  the  investi- 
gations that  made  the  directory  possible  and 
who  carried  on  his  shoulders  the  arduous 
labors  incident  to  the  first  stage  of  its 
preparation. 

.Some  day  we  are  going  to  gei;  "  Bob " 
Pritchard  to  take  a  few  minutes  off  from  his 
.A.llen  circuit  job  and  review  for  us  the  early 
days  of  the  Service  Bureau's  work  to  in- 
crease newspaper  cooperation.  The  job  is 
still  being  carried  on,  but  it  was  in  those  ice- 
breaking  days  that  it  was  particularly  trying. 


NOT  having  a  Sporting  Department  we 
are  considerably  handicapped  in  cover- 
ing one  of  the  snappiest  news  stories  of  the 
week.  But  we  can  always  fall  back  on  the 
"  ticker."  That  stepbrother  of  the  flimsy 
reports  it  this  way : 

(Continued  on  page  152) 


144 


Motion  Picture  News 


Abe  and  Mawruss  Go 


Montague  Glass  presented  Abe  and  Mm>.'- 
luss  tvith  tzvo  weeks  leave  of  absence  to 
enjoy  the  holidays.  Being  business  men — 
you  know  hozv  it  is — they  sought  ad  interim 
salaries.    And  we  had  the  jobs. 

'  Go  out  and  interview  the  film  magnates," 
we  said.  "Ask  them  zvhat  they  think  of  the 
coming  year  and  zvhat  they  know  about  the 
past  year.  Get  plenty  of  facts — and  don't 
accept  any  photographs.  Our  readers  know 
the  photos  so  well  they  are  calling  us 
nones." 

So  Abe  and  Mazvruss  fared  forth.  And 
yesterday  they  met  in  front  of  jsg  to  talk 
it  over. 

ABE,"  said  Mawruss,  "  this  here  in- 
terviewing business  ain't  what  it's 
cracked  up  to  be.  Nu,  I  know 
why  it  is  these  here  trading  papers  ain't 
always  got  it  no  more  pep  than  an  exchange 
schnorrer  making  it  an  allowance  on  a  rental, 
because,  y'unnerstand,  it  rained  the  night 
of  the  show  und  besides  the  print  it  didn't 
arrive  for  two  days,  which  was  Sunday,  yet, 
and  the  city  was  Albany. 

"  There,  Mawruss,  y'know,  Sunday  shows 
is  against  the  law,  und  so  there  ain't  no 
Sunday  shows.  Aber,  when  it  comes  to  per- 
hibition  Albany  is  just  so  thirsty  as  the 
United  States.  Which,  Mawruss,  as  a  regu- 
lar reporter  might  sagt  it,  only  goes  to  show 
that  '  Laws  is  laws  except.' 

"Aber,  Mawruss,  your  interructions  has 
got  me  far  ge-moved  from  my  subject.  I 
started  to  say  it  nu  I  know  why  those  trading 
papers  sometimes  look  so  dead  as  the  Got- 
them  Film  Corporation. 

"  Mawruss,  s'helpme,  jeder  one  of  them 
there  magnuts  I  interviewed  met  me  with 
arms  as  wide  open  as  some  fillum  company's 
booking  was  going  to  be  zwei  months  ago 
only  nu  it  ain't.  Rightaway,  Mawruss,  they 
sagen  mir  everything.  They  tell  me  how  old 
their  youngest  two-year-old  boy  is,  what  is 
their  wife's  middle  name,  why  their  mother- 
in-law  she  would  rather  eat  in  resterants 
when  she  ge-visits  New  York,  und  when  the 
company  passed  the  last  dividend.  Some- 
times, Mawruss,  they  even  tell  me  why. 
Ever)'thing,  Mawruss,  they  make  to  me  so 
plain  as  your  face. 

"  Und  then — Mawruss?  Thenf  They 
lean  over  and  touch  me  on  the  arm — ya, 
gemis,  sure  I'm  watching  mein  watch — aber, 
they  smile  und  sagen :  '  Now  don't  publish 
a  word  of  this.  Under  no  circumstances, 
not  a  word.  This  is  confidential.' 
"Can  y'beat  it,  Mawruss? 
"  Und  then,  Mawruss,  they  tell  it  me 
something  what  I  could  publish  mit  full  per- 
mission und  maybe  a  photograph.  Et  was, 
Mawruss,  this  part  would  be  alright  only 
you  know  it  by  heart  und  you  ain't  knowing 
so  much  of  anything  at  that. 

"  Nein,  Mawruss,  this  interviewing  busi- 
ness ain't  no  joke,  not  near  so  much  as  some 


^  "  This  fillum  business,"  says 
Abe,  "  IS  just  like  the  cloak  and 
suit  game,  only  the  styles 
change  twice  as  fast.  Just  now 
W all  Street  cut  on  the  bias  is 
all  the  vogue,  while  coopera- 
tion trimmings  is  affected  by 
many  of  the  socially  elected." 


trading  paper  house  ads.  The  first  magnut 
what  I  met,  Mawruss,  was  Lewis  Selznick. 
Right  here  on  the  spot  where  you  stand  I 
meet  him.    Und  such  a  velcome ! 

"  '  You're  a  damphool,'  he  says,  Mawruss. 
Can  y'beat  it?  Und  he  proves  it  to  me! 
Ya,  Mawruss,  if  you  had  been  there  he'd 
proved  it  twice  alretty. 

"  Aber,  Mawruss,  I  know  he  don't  mean 
it.  In  my  case  he  couldn't.  Besides,  Maw- 
russ, I  like  it  this  here  Selznick.  He  is 
frankness  personated.  Ven  some  of  these 
other  magnuts  they  give  you  a  pain  mit  their 
mystery,  Selznick  he's  a  refreshment  relief. 
He  speaks  right  out,  Mawruss,  from  the 
heart.  He  don't  care  if  it  is  in  meeting  oder 
in  conference  he  speaks  right  outright.  If 
you  fight  him  back  he  likes  you  for  it.  Only, 
that  ain't  good-nature;  it's  charity.  He's 
got  you  licked  before  you  gemenced.  When 
they  invented  poker,  Mawruss,  Selznick  he 
had  the  patents  out  alretty. 

"  He  says  to  me  for  the  interviewing : 
'  With  Selznick,  Select,  Republic,  National 
Theatres  and  Selznick  again  to  take  care  of 
I  ain't  got  much  time  for  interviews.  Only 
this  I  tell  you,  the  year  just  past  is  only  the 
beginning ;  the  year  coming  is  just  the  start 
of  the  finish — and  it  won't  be  mine.  Out- 
side of  that  I  ain't  got  nothing  to  say.  Ex- 
cept, perhaps,  if  you  want  to  buy  something. 
That  is  a  different  question.  Anything  you 
want  to  buy,  I  got  it  to  sell.  Good  '  big ' 
pictures  ;  good  '  medium-sized  '  pictures  ; 
good  advertising;  good  stock.  What  will 
\  ou  buy  ? ' 

"  Und  then,  Mawruss,  just  because  I'm 
working  now  on  a  trade  paper  and  ain't 
never  got  the  geld  to  buy  anything — then, 
Mawruss,  he  says  again,  '  Don't  forget, 
you're  a  damphool.' 

"  Just  as  if  I  could,  Mawrus's ! 

"  The  next  feller  I  meet,  Mawruss,  is 
Mr.  Zukor.  In  front  of  Mr.  Loew's  New 
York  teayter  it  was  I  met  him.  Right  away, 
again,  Mawruss,  I  get  in  bad.  Mr.  Zukor 
he  is  counting  something,  only  I  don't  know 
it.  und  w4ien  I  ask  for  an  interview  he  gets 
all  balled  up.  The  stock  market  ain't  re- 
covered yet  from  my  effects.  Right  up  he 
speaks :  '  I  deny  it.  I  ain't  bought  the 
Astor  Hotel  for  a  theater.    Mr.  Loew  can 


have  his  New  York ;  I  got  my  Putnam 
Building.' 

"  What  it  is  about,  Mawruss,  I  don't  know 
no  more  as  you.  Und  I  ask  him  to  interview 
on  what  he  thinks  of  the  past  year — only  to 
tame  it  down  for  publication — und  he  says, 
'  Selective  booking  is  here  to  stay.  And  it's 
a  *good  stayer.  As  to  the  future,  that  will 
take  care  of  itself.  We'll  help  it  a  lot  with 
National  Advertising,  and  I  see  that  lots  of 
the  fellers  who  used  to  say  I  was  crazy  with 
National  Advertising  are  now  boasting  that 
they  are  crazier  than  I  am  about  it.  Outside 
of  the  craziness  there  ain't  anything  in  the 
picture  business  to  talk  about.  Only  don't 
forget  Selective  Booking.  Some  people 
have.' 

"  Which,  Mawruss,  ain't  much  of  an  in- 
terview to  give  that  there  news  editor.  Still 
another  place  I  didn't  have  no  more  luck 
than  a  tank  town  exhibiter  who  expects  his 
serial  episoders  from  the  exchange  in.  ein, 
zwei,  drei  order.  Aber,  Mawruss,  y'know  it 
ain't  never  so.  There  are  in  this  country 
nineteen  million  three  hundred  and  seventy- 
nine  thousand  peoples  and  some  exhibitors 
who  think  that  the  villain  is  immer  killed 
along  about  the  fifth  or  sixth  episoder  und 
the  rest  are  just  added  on  to  make  it  harder 
yet. 

"  One  teayter,  Mawruss,  in  Arizona,  fin- 
ished '  The  Adventurings  vun  Kathlyn ' 
seven  years  ago  und  they  ain't  even  played 
the  first  episoder  yet.  Und  the  exhibitor  is 
so  sore,  Mawruss,  he  says  if  the  express 
company  don't  find  the  fillum  soon  he'll  can- 
cel his  General  Fillum  Sendee  und  go  over 
to  Mutual.  Und  if  another  summer  visitor 
don't  come  through  his  town  soon  with  a 
copy  vun  a  trading  paper  he'll  write  a  letter 
to  J.  J.  Kennedy  about  his  rotten  treat- 
ment. 

"  Aber,  Mawruss,  I  started  to  tell  you 
about  my  hard  luck  on  the  next  interview. 
In  ■Mr.  Hodkinson's  office  I  found  such  a 
busyness,  Mawruss.  ^lit  his  left  hand  he 
was  writing  a  history  of  the  film  industrious ; 
mit  his  right  he  w-as  reading  thousands  of 
exhibitors  letters,  which  sagen.  '  You  told 
'em  so ! '  On  the  other  hand,  Mawruss,  he 
was  smiling  so  broadly  mit  the  prospects 
und  the  outlook  that  I  saw  there  was  no 
more  time  for  an  interview  than  there  are 
idler  days  on  a  Chaplin  print. 

"  On  the  way  out  I  stopped  in  Fred  A\'ar- 
ren's  office,  und  there  it  was  worser.  '  In- 
terview ?  '  sic  sagen.  '  I  ain't  got  no  time  for 
interviews.  I'm  selling  products,  not  inter- 
views.   Product,  product,  product ! ' 

"  Since  I  ain't  no  customer.  Mawruss,  I 
back  out  quick.  Just  so  quick  as  a  fillum 
salesman  after  the  dotted  line  has  been  deco- 
rated alretty.  There  ain't  no  more  talk 
needed,  enough  is  genug. 

"  Down  Fifth  Avenue  I  walk,  which  ain't 
no  place  for  a  fillum  schnorrer  only  it's  get- 
(Continued  on  next  page) 


/Jeer  III  b  c  r  3  j  ,  1919 


145 


Interviewing  For  Us 


ting  more  so.  Und  who  should  I  meet, 
Mawruss,  faced  to  face,  but  Mr.  Goldwyn. 

" '  Save  me,  Mr.  Goldwyn,'  I  beg  him. 
'  Give  it  me  an  interview.  So  far  I've  been 
working  all  day  und  I've  had  so  much  luck 
as  an  Irisher  salesman  in  Cincinnati.' 

"  '  Sorry,'  says  Mr.  Goldwyn,  '  but  I  ain't 
got  time  for  interviews.  Mr  Du  Pont  and 
I  are  going  up  to  see  "  Jinx  "  at  the  Capitol. 
If  we  like  the  picture  as  well  as  exhibitors  do 
we  may  bu\-  the  theatre.  You  never  can 
tell.  Pictures,  theatres.  Wall  Street,  authors 
— they  all  look  alike  to  us  if  we  like  'em. 
Do  you  know  of  anything  I  can  say  to  make 
Zukor  mad?  If  you  think  of  anything  wire 
it  to  Sid  Grauman.  And  send  it  collect.  I 
dare  you  to  use  a  hundred  words.  Good-day.' 

"  I  give  it  to  you,  Mawruss,  word  for 
word.  There  I  stand  on  Fifth  Avenue  mit 
the  day  gone  und  not  an  interview  yet.  Abei , 
Mawruss,  that  Fifth  Avenue  air  is  great  for 
thinking.  I  think  a  lot  there,  Mawruss. 
Ya,  I  know  you  wouldn't  believe  it,  but  it's 
true  even  if  it  is  uninteresting.  I  think  at 
least  once  or  tw-ice  there." 

"  Und  one  thing  I  think  is  this,  Mawruss, 
the  fillum  business  is  just  like  the  cloak  and 
suit  game  only  tlie  styles  change  twice  as 
fast.  Just  now  Wall  Street  cut  on  the  bias 
is  all  the  wogue,  aber,  cooperation  trimmings 
is  very  much  aflfected  by  the  socially  elected. 
Just  so  quick  the  styles  change.  Only  the 
other  day  it  was  Open  Market  fronts,  mit 
closed  backs.  Onced  y'  had  to  say  '  Advance 
Deposit '  und  yell  in  a  loud  tone  oder  you 
couldn't  get  admitted  to  society.  Now  there 
ain't  no  more  adwance  deposits,  instead  the 
exhibitors  are  using  the  same  money  to  buy 
stock  and  get  it  a  dividend. 

"  There  I  stand  on  Fifth  Avenue,  Maw- 
russ, muttering  Wall  Street,  cooperation, 
assosinations,  und  more  Wall  Street  und 
who  walks  up  but  J.  D.  Williams. 

"  '  Wall  Street,'  he  sagt,  like  a  bull  in  the 
automat,  'Wall  Street?  There  ain't  nothing 
to  it.' 

"  I  agree  with  him.  Nur,  I  think  that 
street  has  a  good  press  agent,  und  if  Hester 
Street  hired  the  same  guy  we'd  been  making 
money  yet.  Aber,  Mr.  Williams  he  comes 
it  back  at  me : 

"  '  We  exhibitors  und  the  exhibitors  are 
going  to  smash  Wall  Street  higher  than  a 
kited  fillum  stock,'  he  continuates.  '  You  can 
let  them  have  their  Wall  Street,  just  so  long 
as  we  got  it  the  Main  Streets.  There's  more 
real  money  on  the  million  Main  Sfreets  than 
Wall  Street  ever  used  fer"  incorporation 
papers.' 

"  Mawruss,  he's  gecited  about  it.  So  much 
I  walk  down  the  street  talking  to  myself. 
Just  as  I'm  sagen  I  must  get  it  a  first  run 
on  Wall  Street  for  our  new-  serialler  I  bumps 
into  Dick  Rowland.  He  hears  me  und  he 
laughs.  Mawruss.  Right  at  my  face,  he 
laughs. 


A  be,"  says  Mawruss,  "  that 
feller  what  prophesied  the  end 
of  the  world  is  in  bed  mit  a  lot 
of  fillum  fellers.  But  you  and 
me  knew  it  was  too  good  to  be 
true.  W e  couldn't  get  such  a 
favor  of  a  booking  mitout  ad- 
vance deposits  und  y'know  it." 


Rats,'  he  sagt.  '  Und  more  rats.  I'm 
spending  my  time  making  it  pictures,  which 
don't  leave  no  loft  space  for  high  financings. 
If  y'know  where  there  is  it  another  Nazimova 
let  me  know.  I  will  gepreciate  it.  Only  be 
careful  mit  your  spelling.  Petrova  don't 
spell  it  Nazimova.  Not  by  a  damsite.  Good- 
day.  I  got  a  lunch  mit  Maxwell  Karger  to 
find  it  what  kind  of  Nauseated  Iron  tonic 
this  here  Overhead  takes.    So  long. 

"  From  Rowland  I  go  away,  Maw  russ, 
fulled  mit  optimism  and  good  cheer.  This 
here  feller  Row^land,  he's  so  snappy  und  free 
he  always  makes  you  feel  so  good  as  an 
Oshkosh  exhibitor  mit  a  personal  appearance 
of  Charlie  Chaplin,  und  Mary  Pickford 
waiting  in  the  audience  in  case  Charlie  he 
don't  show  up. 

"  I  feel  so  brave,  Mawruss,  1  tackle  Pat 
Powers  mit  a  leading  questioner.  '  Pat,'  I 
sagt.  '  Do  you  believe  in  equity  in  the  fillum 
business  ? '  Up  rightaway  he  roars,  Maw- 
russ. Then  he  smiles  und  says,  '  Take  this 
thought  home  to  your  sister's  grandchildren, 
"  All  the  raw  stock  in  the  fillum  business 
ain't  taxed  by  the  foot."  ' 

"  What  he  means,  Mawruss,  I  don't  know. 
I  am  still  wondering  about  it  when  I  walk 
into  Bill  Fox's  office.  There,  Mawruss,  is  a 
madhouse  of  industry.  Mr.  Fox,  Mr.  Shee- 
han,  Mr.  Robbins,  Mr.  Zanft,  Mr.  James,  oy, 
a  half  dozen  more  of  them  is  conferencing 
and  reporting  at  one  time.  Only  it  is  a 
dozen  different  conferences  und  Bill  Fox 
is  the  only  guy  in  every  one.  Except  his 
barber,  which  is  shaving  him  at  the  desk 
und  he  is  in  on  all  the  secrets. 

"  Quickly  I  back  out,  Mawruss.  It  ain't  no 
place  fer  a  schnorrer  like  me.  From  out  all 
the  conwersation  I  learn  that  Bill  is  just 
bought  it  five  new  teayters,  started  three 
masterpieces,  built  two  studioers,  and  taken 
an  option  on  a  teayter  in  Mesepotamia.  Be- 
sides he  had  time  to  tip  the  barber,  cause  I 
seen  it,  Mawruss. 

"  In  Pathe's  office,  Mawruss,  I  find  it  more 
quiet.  Mr.  Brunet  und  Mr.  Quimby  they 
meet  me  mit  smiles.  Mr.  Pathe  he  conwer- 
sations  mit  me  fer  ten  minutes  just  so 
friendly  like  und  then  when  I  mention  it 
interview  he  sends  fer  the  interpreter.  Aber, 


I  learn  before  1  leave  that  Associnated  Te- 
ayters is  more  und  more  associnated  every 
day.  There's  big  money  in  seriallers,  I  hear, 
if  y'make  big  seriallers.    Und  so  it  goes. 

"  Y'know,  Mawruss,  }  'can't  never  always 
tell  about  things  in  this  here  fillum  business. 
Y'remember  onst  when  we  almost  made  a  lot 
()f  money  seeing  as  how  we  were  booking 
first  runs  on  those  Dempsey-VVillard  fighting 
pictures  und  the  lawyers  they  stops  us? 
'i'hen,  1  thought  it  Vrank  Hall  would  join  him 
the  .\nty-Saloon  and  I'rize  l-'ighter  League, 
aber,  Mawruss,  when  I  go  to  his  office  fer 
the  interview  what  should  I  find  but  a  punch- 
ing bag  und  Mr.  Hall  he  is  in  training  mit 
Benny  Leonard.  Interviews  there  was  nix, 
xMawruss,  cause  I  couldn't  unnerstand  it  that 
langwidge  about  jabs,  und  pokes,  and  right 
swings  followed  by  left  turns  and  shimmies 
to  the  plexus,  He  talks  a  lot,  Mawruss,  but 
it  didn't  done  me  no  good. 

"  The  same  result,  almost.  I  get  it  at 
Vitagraph.  Mr.  Quinn  he  meets  me  like  a 
gentleman  und  he  talks  mit  friendliness,  aber, 
he  says,  no  interviews.  Bill  Wright,  he's 
an  old  pal,  und  he  makes  me  feel-  ju.st  so 
much  at  home  as  an  Educational  picture  at 
the  Rivioli,  aber  he  says  the  picture  business 
in  general  can  take  care  of  itself  und  he 
won't  talk  nothing  but  Vitagraph. 

"  Aber,  Mawruss,  what  kind  of  luck  did 
you  have?  " 

"  Luck,  Abe,  you  should  say  it  luck.  You 
should  say  a  couple  of  horseshoes.  I  was 
told  to  interview  Mr.  Laemmle.  Und  Mr. 
Laemmle,  Mawruss,  he  comes  back  mit  a 
three-page  letter.  Und  that  letter!  Fire, 
dynamite,  hot  scorchers,  und  everything. 

"  I  think  it  myself  it  won't  do  so  well  as 
a  interview,  und  I  show  it  to  that  News 
editor.  '  Abe,'  he  sagt.  '  Y're  a  wunner. 
Next  week  I  feature  it  this  letter  and  the 
News  will  be  sold  out  in  ten  minutes.  Tell 
it  your  friends  to  watch  for  this  letter  next 
week.    It's  a  humdingery.'  " 


\^  hagra^^Ti 


<<\  rlTAGRAPH  is  in  the  Standard 
y  Dictionary.  It  is  described  as  the 
writing  of  life.  It  is  the  oldest 
film  producing  company  in  America.  It  has 
made  most  of  the  stars  on  the  screen  today. 
There  are  exhibitors  who  seldom  book  any- 
thing but  Vitagraph  pictures. 

Vitagraph  in  this  Christmas  season  begs 
to  thank  its  millions  of  friends  for  their 
goodwill;  and  to  assure  them  that  it  will 
strive  through  the  new  year,  as  in  the  past, 
to  put  the  writing  of  life  in  vital,  graphic 
bu  ming,  beautiful  visual  forms  on  many  a 
screen." 

B.  M.  CONLON, 

Publicity  Director. 


1 


Motion  Picture  News 


jggg^  We  Uared  1  hem  1  o 


Robertson  -  Cole 


To  The  American  Exhibitors: 
4  4 /CONGRATULATIONS:    You  have 
y.  ably  accompHshed  your  part  in  the 
financial   and   artistic  development 
of  the  motion  picture  industry,  in  the  year 
1919 

We  have  faithfully  and  earnestly  endeav- 
ored to  achieve  the  best  in  production  and 
distribution.  We  have  kept  every  promise 
we  have  made. 

For  1920  we  pledge  the  donation  of  our 
every  financial  and  artistic  resource  to  the 
production  of  ever  greater  and  ever  better 
pictures. 

With  the  detennination  that  the  square 
deal  shall  dominate  business  relations,  that 
the  only  fair  price  is  the  live  and  let-live  re- 
turn, and  that  the  best  pictures  are  the  only 
acceptable  ones,  we  are  confident  our  joint 
interests  will  prosper  to  the  utmost." 

A.  S.  KIRKPATRICK,. 


niversa 


1 


4  4'nn'HE  year  1920  is  going  to  mark  a  new 
J_  epoch  in  the  moving  picture  indus- 
try, and  along  with  other  important 
changes  which  I  am  confident  will  take  place, 
there  will  be  a  decided  trend  upward  in  the 
production  of  pictures.'" 

This  statement  comes  from  Carl  Laemmle, 
president  of  Universal. 

Continuing,  Mr.  Laemmle  says :  "Huge 
sums  of  money  will  be  spent  by  the  producers 
next  year,  and  pictures  of  surpassing  excel- 
lence will  be  the  rule  rather  than  the  excep- 
tion. 

"Speaking  for  Universal,  I  can  say  that  it 
has  been  our  policy  to  put  all  the  money  a  pro- 
duction will  stand  into  its  making.  As  an 
example,  I  may  cite  "Blind  Husbands".  When 
Eric  Stroheim  first  discussed  this  picture  with 
me,  he  set  a  figure  at  which  he  believed  the 
production  could  be  made.  As  a  matter  of 
fact  it  cost  more  than  ten  times  the  amount 
he  originally  specified. 

"  Universal  has  adopted  '  quality '  as  its 
watchword,  and  we  will  not  stint  in  bring- 
ing all  our  productions  up  to  the  highest  pos- 
sible standard  of  perfection." 

CARL  LAEMMLE, 


q  Holiday  messages  usually 
look  so  long-winded  that  we 
don't  believe  you  exhibitors 
read  a  word  of  them.  We 
thought  we  could  produce  both 
a  Service  and  a  Novelty  by  dar- 
ing the  boys  to  keep  their  greet- 
ings and  forecasts  within  a  hun- 
dred words — and  these  two 
pages  are  the  answer.  After 
reading  these  expressions  you 
will  probably  agree  with  us  that 
they  have  said  a  whole  lot  more 
in  one  hundred  words  than  you 
ever  read  in  a  thousand  of  pub- 
licity junk. 


First  J^ational 

[OTION  PICTURE  NEWS  uses 
one  hundred  and  sixty-three  words 
to  request  a  Holiday  statement  of 
one  hundred  words.  Failing  in  respect  for 
its  own  dictum,  it  asks  we  who  revel  in 
words  to  turn  supermen  and  succeed  where 
the  noble  Editor  fails. 

Beware  the  trap !  One  hundred  word 
statements,  now  or  later,  establish  a  pre- 
cedent. It  is  a  subtle  legislation  for  word 
and  space  conservation. 

Of  promises  we  have  but  one,  to  do  our 
best. 

For  wishes,  the  boss  has  heard  the  most 
important. 

To  everyone — A  Merry  Christmas  and  a 
New  Year  of  prosperity  and  happiness. 
One  hundred." 


Gold 


wyn 


C.  L.  YEARSLEY,  Dir.  of  PubHcity, 
4  4  \17  7  E  accept  your  dare.  We  can  be 
brief  and  pointed.  Here  goes : 
Goldwyn  Pictures  are  the  Best — 
the  Best  in  Stories,  the  Best  in  Stars,  the 
Best  in  Directors,  the  Best  in  Photography, 
the  Best  in  lighting,  the  Best  in  settings,  the 
Best  in  entertainment  value,  the  Best  in  box 
office  results,  the  Best  in  advertising  possibil- 
ities, the  Best  in  building  up  a  steady  patron- 


age for  your  theatre,  the  Best  in  making  new 
converts  to  motion  pictures.  Altogether,  you 
may  gather  from  these  100  words  that  Gold- 
wyn Pictures  are  the  Best  that  money  can 
buy.    Merry  Christmas-Happy  New  Year." 

RALPH  BLOCK, 


Select 


4  4'  I  'HE  absolute  futility  of  combining 
J_  the  production  of  pictures,  their 
distribution  and  the  operation  of 
theatres  will  become  apparent  during  the 
coming  year  to  such  organizations  as  are 
trying  to  practice  this  herculean  task. 

The  organizations  that  attempt  this  pre- 
carious method,  whereby  they  hope  to  reap 
financial  returns  from  each  respective  source, 
can  result  in  only  one  thing — FAILURE. 
It  has  been  tried  in  commercial  enterprises 
where  manufacturers  of  wearing  apparel  at- 
tempted to  operate  distributing  stores  and 
sell  direct  to  the  general  trade.  They  found 
and  still  find  the  undertaking  impossible. 

No  organization,  however  gigantic,  has 
sufficient  funds  nor  can  they  secure  enough 
money  to  control  a  sufficient  number  of 
theatres  to  make  it  profitable  to  produce 
pictures  for  such  theatres  alone.  The  great 
mass  of  exhibitors,  disturbed  by  an  attempt 
to  monopolize  their  part  of  the  industry,  will 
resent  the  invasion  of  their  field  by  refusing 
to  accept  productions  from  such  companies. 

The  supply  of  pictures  in  no  way  meets 
the  demand  and  there  is  sufficient  profit  for 
the  producer  and  distributor  who  limits  his 
activities  to  that  particular  branch  of  the 
business,  and  that  alone." 

LEWIS  J.  SELZNICK. 


Ph 


amous  Jr  layers 


4  <^  I  '  HE  coming  year  is  going  to  be  the 
X  greatest 
pictures. 

"A  wom-out  Holiday  bromideom,"  you 
may  think. 

But  I'll  tell  you  why  it's  going  to  be  the 
greatest. 

It  isn't  because  the  war  is  over — that  helps, 
of  course. 

It  isn't  because  everybody  has  money — 
that  helps,  too. 

It's  because  the  industry  has  awakened  to 


greatest  in  the  history  of  motion 


December  2  "j  ,   i  9  i  q 


147 


Say  It  In  100  Words 


the  power  of  NATIONAL  ADVERTIS- 
ING. 

Announcements  of  national  campaigns 
have  been  dominating  the  trade  papers'  news 
pages  for  weeks. 

It  means  more  competition — not  in.  the 
mere  spending  of  money  but  in  selling  pic- 
tures. 

It  means  business,  prosperity,  long  hfe  to 
the  industry  ii — 

The  perf-ormance  backs  up  the  promise. 

Not  1920,  but  1921  will  provide  the  test — 
when  the  promises  of  the  coming  year  are 
weighed  in  the  balance. 

Tell  the  world ! 

Then  make  good." 

AL  LICHTMAN,  Gen.  Mgr.  of  Diet., 


Rotkacker 


<<T    ONLY  wish  I  could  say  it  to  every- 
l    body  personally— MERRY  CHRIST- 
MAS ! 

And  I  hope  all  of  you — each  and  every 
one  of  you — will  have  as  prosperous  a  1920 
as  I  know  the  Rothacker  concern  is  going 
to  have. 

Our  1920  program  : — 

Doubling  of  capacity  of  Chicago  studio- 
laboratory.  Erection  of  similar  plants  in  Los 
Angeles,  New  York  and  London. 

Maintaining  the  lead  in  production  of  in- 
dustrial films — that  branch  of  motion  pic- 
tures in  which  our  company  was  pioneer. 

Three  releases — the  "Outdoors  Series" 
and  two  new  ones,  "The  Rothacker  Indus- 
trial-log" and  "The  Rothacker  Review." 

A  special  six-reel  feature  which  I  shall 
present  personally  to  the  trade." 

WAITERSON  R.  ROTHACKER, 


Real  Art 


4  4'T~'HREE  great  Stars. 

J[    Special  productions  by  two  of  the 
world's  greatest  directors  and  more 
to  be  announced  soon. 

Initial  releases  breaking  all  attendance 
records,  with  a  box-office  pull  which  is  in- 
spiring scores  of  enthusiastic  messages  from 
exhibitors. 

Nearly  two  million  dollars  in  contracts 
before  a  single  release. 

From  an  executive  force  of  two  men  and 


stenographers  on  June  15,  to  present  per- 
sonnel of  nearly  two  hundred. 

Home  Office  covering  ten  thousand  square 
feet  of  de  luxe  Fifth  Avenue  space. 

Twenty-one  branches  in  principal  cities, 
giving  an  cxhiliition  of  team  work  in  selling 
without  ])recedent. 

Outlook  for  1920?  Well,  that's  mighty 
promising.  There's  a  smashing  announce- 
ment coming  very  soon  about  some  new 
tieups  that  will  command  the  earnest  atten- 
tion of  all  exhibitors." 

MORRIS  KOHN,  Treas., 


Equity 


j^T^'QUITY  will  endeavor  to  deliver  to 
r  J  its  franchise  holders  one  hundred 
cents  worth  of  public  pulling, 
patron  provoking,  publicity  propelling  pro- 
ductions for  every  dollar  received.  No  self- 
advertising  cost  for  stunts  which  must  be 
paid  by  exhibitor.  Consumer  will  be  in- 
dulged in  cooperation,  coordinating  in  lo- 
calities simultaneous  with  release.  This  will 
be  keynote  of  our  efiforts. 

We  will  synchronize  our  productions  with 
public  demand,  casts  will  be  unexcelled, 
stories  subtle  yet  simple,  potent  and  poig- 
nant. Our  executive  fingers  will  be  ever 
on  the  pulse  of  our  exhibitors  and  patrons 
and  when  the  pressure  is  lowest  our  eager- 
ness will  be  highest.  We  are  youthful, 
brainy,  experienced,  unselfish,  altruistic  and 
willing  to  share  our  prosperity  with  everv 
client  no  matter  how  humble." 

H.  K.  SOMBORN,  Pres., 


A 


merican 


4  iTV  T'HILE  the  youngsters  are  look- 
YY  ing  in  their  stockings  this  week 
to  see  what  Santa  Claus  has 
brought  them,  the  exhibitor  is  eagerly  exam- 
ining the  New  Year  announcements  to  see 
what  1920  holds  for  him  in  the  way  of  big 
feature  attractions.  The  American  Film 
Company  aims  to  give  him  the  greatest  offer- 
ings in  1920  that  have  ever  borne  the  "Fly- 
ing A"  trade  mark — Pictures  exceeding  in 
quality  those  already  announced — made  from 
stories  by  the  world's  greatest  authors — 
enacted  by  casts  specially  chosen  for  indi- 
vidual ability — staged  by  the  foremost  di- 


rectors of  tlu'  profession.  In  addition,  Amer- 
ican expects  to  astcjnish  the  trade  with  a 
star  of  international  renown  who  will  ai)pear 
for  the  first  time  under  the  American 
banner." 

SAMUEL  S.  HUTCHINSON,  Pres., 


Hall. 


mar^ 


WE  accept  the  dare  of  MOTION  PIC- 
TURE NEWS  to  grasp  the  hand  of 
the  motion  pictiire  exhibitor  in  Xmas 
and  New  Years'  Greetings  and  to  tell  him — 
not  that  Hallmark  Pictures  Corporation  is 
going  to  give  him  million  dollar  pictures  dur- 
ing the  new  year  but  that  it  is  going  to  give 
him  pictures  with  which  he  can  make  a  mil- 
lion dollars  if  he  plays  them  "across  the 
board",  calling  all  "bluffs".  Pictures  of 
quality,  by  Famous  Directors  vnth  box-office 
attraction  and  dramatic  punch.  Hallmark 
is  with  you. 

FRANK  G.  HALL, 


Louis  Jylayer 


THE  average  press  agent  would  probably 
prefer  a  cell  in  Sing  Sing  to  being 
limited  to  one  hundred  words  in  ex- 
pressing his  views  on  any  given  subject.  I've 
already  used  about  thirty  without  saying 
anything,  so  you  see  how  difficult  it  is.  How- 
ever, to  the  great  army  of  exhibitors  who 
have  given  such  enthusiastic  support  to  Louis 
B.  Mayer's  policy  of  Big  Star,  Big  Play,  Big 
Director  and  Big  Cast  we  extend  sincere 
gratitude  and  best  wishes  for  a  Merry  Christ- 
mas, a  Happy  and  Prosperous  New  Year. 
Just  made  it  in  the  hundred. 

W.  H.  LEAHY,  Publicity  Director, 
Louis  B.  Mayer  Productions. 


Path 


|ATHE  Exchange,  Inc.,  has  been 
the  leader  in  establishing  the  most 
satisfactory  relations  with  the  ex- 
hibitor and  the  producer.  The  New  Year 
will  mark  the  very  heighth  of  its  carefully 
planned  achievement." 
PAUL  BRUNET,  Vice-Pres.  &  Gen.  Mgr., 


14,S 


Motion  Picture  News 


News  of  the  Week 


Black  Takes  Exception 
to  Ad  Statement 

Furthering  his  announcement  of  last 
week  concerning  the  contract  entered 
into  by  the  Motion  Picture  Exhibilors 
of  America  and  the  Industrial  and 
Educational  Department  of  Universal, 
Alfred  S.  Black  has  issued  an  addi- 
tional statement.    In  part  he  says : 

"  Hundred  of  letters  now  on  my  desk  are 
abundant  proof  of  the  tact  that  motion  pic- 
ture exhibitors  will  at  all  times  keep  their 
screens  entirely  within  their  own  conrol, 
and  that  they  will  not  permit  any  organiza- 
tion or  alleged  organization  to  dictate  what 
they  shall  run  or  what  they  shall  not  run, 
or  to  exercise  any  other  form  of  censorship. 

"My  attention  has  been  called  to  an  ad- 
vertisement appearing  in  the  issue  of  Print- 
ers' Ink  of  December  11th  which  reminds 
me  of  the  '  Three  Little  Tailors  of  Tooley 
Street  '  who  started  off  their  public  state- 
ment, according  to  Charles  Dickens,  '  We 
the  people  of  England.'  In  this  Printers' 
Ink  advertisement  they  announced  to  the 
world  at  large  that  all  the  educational  and 
industrial  pictures  manufactured  must  pass 
through  the  hands  of  a  half  a  dozen  men 
who  set  themselves  up  as  'The  Motion 
Picture  Theatre  Owners  of  America'.  As 
everyone  knows  there  is  no  such  legitimate 
organization  in  existence  and  any  half 
dozen  men  in  any  industry  who  set  them- 
selves up  to  create  a  monopoly  are  cer- 
tainly facing  disaster.  But  in  this  case  a 
disaster  will  not  be  great  for  the  excellent 
reason  that  these  half  dozen  men  have 
nothing   worth   while   to  lose. 

"The  contract  of  the  Motion  Picture 
Exhibitors  of  America,  Inc.  with  Harry 
Levey,  general  manager  of  the  Industrial 
and  Educational  Department  of  the  Univer- 
sal Film  Manufacturing  Company,  set  forth 
in  the  advertising  pages  of  this  journal 
last  week  and  in  my  official  statement, 
speaks  for  itself." 


Wharton  Here  With  Features 


SERVICE  BUREAU 

DON'T  start  to  kick  when 
you  don't  find  the  Exhibi- 
tor Service  Bureau  in  its 
accustomed     place.  It 
starts  on  Page  252  this  week. 
Page  after  page  of  live  exploi- 
tation suggestions. 

And  say — you're  due  for  a 
surprise  when  you  see  the 
Service  Bureau  in  those  large- 
size  pages  again!  Gosh,  but  it 
looks  great. 

But  not  half  as  good  as  it  is 
going  to  look  before  this  com- 
ing year  is  over.  We  have 
scores  of  plans  for  increased 
service  and  innovations. 

Watch  the  Service  Bureau 
from  week  to  week. 


Veteran  Producer  Expects  to  Fill  a 
Long  Felt  Want  with  New  Productions 


w 


Forced  Closing  Costly  to 
Omaha  Theatres 

Obeying  the  mandate  of  the  local 
fuel  board  to  close  all  theatres  in 
Omaha  during  the  coal  strike,  and  to 
allow  (what  the  Tioard  saw  fit  to  call 
essentials)  the  operating  of  other  in- 
dustries and  places  of  business,  has 
caused  a  loss  to  theatre  owners  and 
managers,  conscrvativclv  estimated,  of 
$150,000. 


HEN  Leo  Wharton,  identified 
with  motion  picture  production 
since  the  industry's  infancy,  and  Mac- 
klyn  Arbuckle,  stage  and  screen  star 
of  excellent  fame,  disappeared  from 
Eastern  film  circles  some  nine  months 
ago  it  was  to  take  up  an  indefinite 
residence  in  San  Antonio,  Texas.  The 
invasion  of  the  Lone  Star  State  was 
for  the  purpose  of  making  feature 
photoplays  in  which  the  rotund  actor- 
comedian  was  to  be  starred. 

First,  however,  a  studio  suitable  for 
modern  production  had  to  be  built. 
This  was  accomplished  in  a  few 
months,  and  the  San  Antonio  Pictures 
Corporaion,  of  which  both  Leo  and 
Theo.  Wharton  and  Mr.  Arbuckle  are 
officers  and  stockholders,  began  shoot- 
ing film. 

Now  Leo  Wharton  is  back  in  New 
York  with  three  five-reel  features 
which  should  find  a  ready  market, 
since  New  York  is  always  hungry  for 
good  pictures  and  since  the  Whartons 
know  how  to  turn  out  this  brand. 

The  tides  of  the  three  features 
which  Mr.  Wharton  has  brought  to  the 
metropolis  to  be  sold  to  the  highest 
bidder  are  "  Mr.  Binglc,''  from  a  story 
by  George  Barr  McCutcheon ;  "Squire 
Phinney,"  by  Holman  Day,  and  "Mr. 


Potter  of  Texas,"  written  by  A.  C. 
Gunter. 

All  star  Mr.  Arbuckle  and  provide 
roles  in  which  this  actor  appears  10 
excellent  advantage. 

Contrary  to  the  opinion  that  a  lot 
of  us  have  gained,  the  Arbuckle  fea- 
tures are  not  Westerns.  One  is  a 
romping  melodramatic  romance,  an- 
other is  a  homely  "middle  class"  heart 
interest  tale  and  the  third  is  a  charac- 
ter study,  a  quiet  story  wound  about 
quaint  characters  and  interesting  types. 

Mr.  Wharton  states  that  San  An- 
tonio has  all  the  advantages  of  Cali- 
fornia for  picture  making,  so  far  as 
he  can  see,  and  has  proven  an  ideal 
place  for  the  location  of  the  new 
"lot."  He  will  stay  in  New  York  long 
enough  to  cut  and  sell  his  first  trio  of 
features  and  then  will  depart  for 
Texas  to  take  up  the  work  that  is  be- 
ing carried  along  in  his  absence  by 
his  assistant  director,  Robin  H.  Town- 
ley,  who  was  connected  with  Wharton, 
Inc.,  during  all  the  successful  years 
the  latter  firm  was  in  business  at 
Ithaca,  N.  Y. 

Mrs.  Bessie  Wharton,  famous 
"mother  of  the  screen,"  accompanies 
her  spouse  to  New  York. 


Beck  Scheme  Rouses  Interest 

Flatfooted  Announcement  of  Gibraltar 
Picture  Plans  Brings  Many  Inquiries 


FOLLOWING  the  announcement 
of  Gibraltar  Pictures,  Arthur  F. 
Beck,  executive  of  the  company,  has 
found  himself  the  target  for  a  mass 
of  wires  and  letters  from  all  sections 
of  the  countrj'.  By  declaring  a  policy 
of  an  anti-trust  market.  Air.  Beck 
has  quickened  the  pulse  of  thousands 
of  exhibitors  whose  problem  has  been 
one  of  what  to  do  next. 

Speaking  of  the  market  conditions 
under  which  Gibraltar  Pictures  will 
operate,  Mr.  Beck  makes  some  im- 
portant observations.  "The  fight 
at,'ainst  \Y;i\\  Street's  dragoons  is  now 
at  the  door  of  the  exhibitor.  If  they 
can't  freeze  him  out  of  his  business, 
they  will  try  to  bum  him  out,  but  the 
theatre  man  will  not  allow  it,  either 
way.  He  has  a  great  weapon  to  hit 
back  with — publicity.  If  I  were  an 
exhibitor  I  should  like  nothing  better 
than  the  job  of  telling  the  people  of 
my  town  a  story  of  trust  oppression, 
— tell  it  to  them  through  my  screen 


where  I  want  to  point  the  way  to  my 
fellow  producers  who  may  be  open 
and  local  newspapers. 

"But  no  exhibitors  can  carry  on  his 
fight  of  independent  film.  And  that  is 
minded  enough  to  adopt  a  few  sugges- 
tions :  It  is  this ; 

"I  have  come  out  openly  with  a 
pledge  of  the  entire  Gibraltar  output 
with  five  producing  units  on  a  plat- 
form of  open  market,  selective  book- 
ing. I  have  minced  no  words  about 
it.  I  ask  all  producers  who  share  my 
conviction  that  the  market  should  be 
free  to  spare  no  type  in  proclaiming  it 
to  the  exhibitor,  so  that  he  may  know 
what  to  count  upon.  No  one  of  us 
produces  a  sufficient  variety-  of  sub- 
jects to  supply  completely  the  demands 
of  an  independent  market,  but  col- 
lectively, there  is  sufficient  for  the 
theatres  to  choose  from.  I  therefore 
plead  for  a  full  and  open  declaration 
by  every  producer  whose  product  is 
available  for  fight  for  independence." 


Leopold   D.   Wharton,   veteran  producer, 
vice-president   of   Wharton,  Inc. 

The   Government  Rev- 
enue Figures 

Uear  Mr.  Johnson  : 

In  the  November  IS  issue  of  the  NEWS 
you  stated  that  the  receipts  of  the  motion 
picture  theatres  of  the  country  are  estimated 
to  be  $750,000,000,  while  the  film  producers 
receive  only  one-tenth  of  that  sum  in  film 
rentals. 

If  I  am  not  mistaken,  on  several  occa- 
sions I  have  read  that  the  total  receipts  by 
the  Government  from  amusement  taxes  will 
be  about  $50,000,000 — that  it  was  not  that 
much  the  first  year  of  the  tax. 

The  $50,000,000  are  taxes  received  from 
all  forms  of  amusements — motion  pictures, 
vaudeville,  speaking  dramas,  operas,  amuse- 
ment parks,  circuses,  etc. 

If  the  amusement  tax  represents  only  10 
per  cent,  of  the  total  receipts  from  all 
amusements,  the  sum  would  only  be  $500,- 
000,000 — but  the  tax  represents  more  than  10 
per  cent. — for  the  month  of  October  my  own 
tax  was  over  14  per  cent,  of  the  total  re- 
ceipts— that  would  reduce  the  total  receipts 
below  $500,000,000  by  a  good  many  millions. 

The  question  remains,  what  part  of  the 
total  receipts  are  motion  picture  receipts 
and  what  are  the  receipts  from  other  forms 
of  amusements? 

If  the  revenue  reports  based  on  approxi- 
mately fifty  millions  a  year  are  anywhere 
near  correct  it  puts  an  entirely  diflferent  face 
on  this  matter,  and  it  cannot  be  said  that 
the  average  total  rentals  are  onlv  10  per 
cent,  of  the  total  receipts. 

I  for  one  do  not  object  to  percentage 
bookings  properly  adjusted  on  money  mak- 
ing attractions,  but  your  conclusions  would 
lead  producers  to  believe  that  they  were  the 
most  underpaid  of  all  industries — when  the 
cry  is  going  up  all  over  the  land  about  the 
present  high  film  rentals. 

If  I  am  wrong  about  the  approximate  an- 
nual $50,000,000  Government  receipts  from 
all  forms  of  amusements  I  will  be  glad  to 
be  corrected.    Yours  very  trulv. 

J.  E.  STOCKER. 

Myrtle  Theatre,  Detroit,  Mich. 

EDITORIAL  NOTE:  At  the  hearing 
held  October  7th  of  the  general  amusement 
interests  before  the  House  Committee  on 
W  ays  and  Means,  the  revenue  to  the  Gov- 
ernment from  taxes  on  all  theatres  and 
amusements  was  referred  to  variouslv  as 
from  $60,000,000  to  $100,000,000.  Mr.  'Gar- 
ner referred  specifically  to  the  taxes  from 
motion  picture  theatres  as  amounting  to 
about  $65,000,000.  At  the  same  time"  Mr. 
Kitchin  made  it  evident  that  the  Govern- 
ment is  not  satisfied  that  its  collections  have 
been  100  per  cent,  complete. 

The  $65,000,000  figure  is  only  an  estimate, 
01  course.  The  revenue  department  is  un- 
able to  separate  picture  theatres  from  others 
in  its  tax  totals.  Furthermore,  since  this 
figure  is  given  for  1919  it  is  obviously  based 
upon  the  first  six  months  of  the  year,  and 
we  are  well  aware  that  picture  theatre  at- 
tendance will  prove  considerably  heavier 
during  this  last  fialf  of  this  year. 

On  the  whole,  therefore,  so  far  as  taxes 
are  concerned  our  figure  of  $600,000,000  to 
$750,000,000  gross  intake  this  year  seems  to 
be  about  right. 


December  27,  1919 


First  National  Flings  Down  Gauntlet 


Long   Awaited   Announcement   Uniting  Inde- 
pendents for  Protection  Agaijist  Producer-Dis- 
tributor Combines  Made;  All  Embracing 
in  Scope 

RE\  OLI  TIONARY  changes  in  exhibitor  hooking  and 
exchange  rental  methods,  a  standardization  of  rental 
values  and  a  cooperative  plan  whereby  thousands  of  in- 
dependent theatre  owners  unite  their  interests  for  mutual 
protection  against  the  proposed  inroads  into  the  exhibitor 
field  by  producer-distributor  combinations,  are  a  part  of  the 
First  ISational  Exhibitors"  Circuit's  plan  of  expansion,  which 
is  officially  announced  this  week  in  all  its  detail. 

The  general  plan  of  organization  provides  the  enfranchise- 
ment of  these  exhibitors  through  the  medium  of  the  Associated 
First  National  Pictures.  Incorporated,  which  was  formed  in 
Delaware  recently  with  an  authorized  capital  of  60,000  shares, 
and  which  will  be  the  purchasing  and  distributing  organiza- 
tion for  the  new  plan. 

Under  the  new  plan  there  will  be  a  separate  Associated  First 
National  Pictures  corporation  formed  for  each  of  the  twenty- 
three  territories  into  which  the  countrv  has  been  divided. 


Opening  for  Independents 

In  eacli  of  these  territories,  which, 
as  a  unit,  will  be  assigned  an  estab- 
lished percentage  cost  for  evesy  nega- 
tive price  paid  by  the  Associated  First 
National  Pictures,  Inc.,  the  present 
franchise  owners  in  First  National 
Exhibitors'  Circuit  will  dispose  of  sub- 
franchises  to  independent  exhibitors. 
This  part  of  the  plan  brings  several 
important  changes  into  operation 
which  will  revolutionize  tlie  old  sys- 
tem of  booking  and  renting. 

First — Each  sub-franchise  sub- 
scribed for  by  individual  exhibitors 
will  immediately  and  automatically  es- 
tablish the  rental  value  the  individual 
exhibitor  will  pay  for  each  production 
released  by  the  Associated  First  Na- 
tional Pictures,  Inc.  This  will  amount 
to  a  definite,  permanent  percentage  of 
the  valuation  of  each  picture  in  the  re- 
spective territories. 

Second — Ownership  of  a  franchise 
will  guarantee  an  exhibitor  the  sole 
and  exclusive  right  to  Associated  First 
National  attractions  in  his  established 
locality.  In  the  larger  cities  this  will 
be  determined  by  zones,  while  in  the 
smaller  towns  it  will  carry  with  it  as 
a  protective  measure  the  exclusive 
privilege  to  exhibit  First  National  at- 
tractions in  the  municipality. 

Third — This  exclusive  exhibition 
right  will  make  it  impossible  for  the 
exchange  serving  the  territorj-  to  book 
any  other  theatre  in  any  zone  or 
theatre  locality  where  an  independent 
exhibitor  previously  has  obtained  a 
franchise  for  Associated  First  Na- 
tional pictures. 

Fourth — The  exhibitors  holding 
franchises  will  pay  rentals  for  attrac- 
tions equivalent  to  their  franchise  per- 
centage of  interest  in  the  main  fran- 
chise in  the  respective  territories.  In 
brief,  if  a  theatre  holding  an  Associated 
First  National  franchise  is  rated  in 
that  franchise  as  five  per  cent  of  the 
associated  theatre  strength  of  the  ter- 
ritory, the  rentals  of  that  theatre  will 
be  fixed  on  all  productions  released 


CHICAGO  BOYS! 

GET   together   with   L.  H. 
Mason   and    see    if  you 
can't   push   Chicago  for- 
ward   t  o    bigger  and 
brighter    representation  every 
week  of  the  new  year  in  these 
pages. 

He's  on  the  job  there  ready 
to  work  with  you  and  for  you. 
He's  out  to  get  every  inch  pos- 
sible for  Chicago  news.  Work 
with  him. 

Haven't  you  got  a  bit  of  news 
right  now  that  he  ought  to  hear 
about?  Give  him  a  ring — the 
phone  is  Harrison  7667. 

And  the  address — make  a  note 
of  it— 220  So.  State  St. 


Nathan  Gordon,  Chairman  of  the  Exhibitors  Defense  Committee  and  First  National 
franchise  owner  for  New  England,  and  J.  D.  Williams.  Gen.  Mgr.  of  First  National, 
outstanding  figures  in  the  great  First  National  Expansion  plan 


by  the  Associated  First  National  Pic- 
tures, Inc.,  at  five  per  cent  of  the  val- 
uation of  each  picture  in  the  territory 
as  a  whole. 

Fifth — Franchise  costs  are  secured 
to  exhibitors  in  stock  in  the  exchange, 
against  which,  as  permanent  security, 
is  the  exchange's  territorial  franchise 
and  equity  in  all  contracts  which  the 
national  organization  has  with  stars 
and  producers,  releases  made  and  the 
physical  assets  of  film  on  hand. 

Sixth — Ownership  of  a  franchise 
will  protect  exhibitors  against  price 
opposition  and  the  menaces  of  a  fast 
growing  form  of  competition  wherein 
theatres  controlled  and  financed  by 
producer-distributor  interests  are  bid- 
ding up  rentals  at  personal  loss  to 
prevent  independent  exhibitors  from 
obtaining  meritorious  screen  material. 

Exhibitors  Heartily  Approve 

Telegraphed  advices  from  J.  D.  Wil- 
liams, manager  of  First  National  Ex- 
hibitors' Circuit  and  N.  H.  Gordon, 
chairman  of  the  Exhibitors'  Defense 
Committee  of  the  Circuit,  who  are 
now  in  the  west,  state  that  eighty  per 
cent  of  the  original  exhibitor-members 
of  the  Circuit,  who  are  all  that  so  far 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy^^ 


have  been  approached,  have  signed  the 
agreements  for.  the  new  plan  of  opera- 
tion, and  that  the  same  percentage  of 
the  corporate  capital  for  the  Associated 
First  National  Pictures,  Incorporated, 
has  been  subscribed.  The  remaining 
twenty  per  cent  of  the  membership 
will  be  visited  by  Mr.  Gordon  and  Wr. 
\\  illiams  on  their  return  trip  to  New 
York.  ■ 

The  capital  stock  of  $10,400,000  for 
the  Associated  First  National  Thea- 
tres, Incorporated,  is  being  subscribed 
by  the  exhibitor  franchise  owners,  and 
will  constitute  an  immediately  avail- 
able reserve  for  all  of  the  members 
of  the  new  Circuit  and  will  he  used  to 
protect  the  interests  and  investments 
of  the  franchise  owners  whenever  they 
are  threatened  with  unfair  competition 
from  producer-distributors.  It  will  be 
available  for  the  construction  of  new 
theatres,  or  for  the  remodeling,  im- 
proving and  enlarging  of  present 
theatre  properties  wherever  it  is 
deemed  essential  and  advisable. 

The  Associated  First  National  Pic- 
tures, Incorporated,  as  the  distributing 
organization  will  direct  exchange  op- 
erations and  act  as  the  purchasing 
body  in  negotiations  with  independent 
producers.  Its  prime  function  wiW  be 
to  contract  with  individual  stars  and 
producers,  and  supervise  the  mechan- 
ics of  distributing  the  productions  it 
buys  on  the  open  market. 

The  plan  of  expansion  was  first  con- 
sidered by  the  Circuit  at  a  regular 
meeting  of  its  members  in  New  York 
last  summer.  An  almost  unanimous 
decision  to  proceed  with  it  resulted  in 
the  creation  of  the  Exhibitors'  De- 
fense Committee.  The  members  of 
this  special  body,  who  were  named  at 
the  meeting,  are  Nathan  Gordon  of 
Boston,  chairman;  E.  B.  Johnson  of 
Turner  and  Dahnken,  San  Francisco, 
John  Kunsky  of  Detroit,  A.  H.  Blank 
of  Des  Moines,  Omaha  and  Kansas 
City,  Jacob  Fabian  of  New  Jersey  and 
Tom  Moore  of  Washington. 

The  committee  retained  three  firms 
of  attorneys,  namelj'  A.  L.  and  S.  F. 


Jacobs  of  New  York,  Morris  Wolff  of 
Philadelphia    and    Lee    Friedman  of 

Boston. 

When  the  members  had  linished 
their  weeks  of  continuous  work  J.  D. 
\\  illiams  and  Mr.  Gordon  were  se- 
lected as  the  representatives  of  the 
Exhibitors"  Defense  Committee  to 
personally  visit  every  First  National 
franchise  owner  for  their  signatures 
to  it. 

Organization  Progressing 

This  work,  according  to  Mr.  Gor- 
don aiid  ^Ir.  Williams,  has  virtually 
been  completed,  and  the  individual 
members  are  now  actively  organizing 
their  respective  territories  in  accord- 
ance with  it.  The  first  authorized 
statement  from  the  membership  about 
the  development  of  the  plan  by  terri- 
tories came  two  weeks  ago  from  Mr. 
Moore,  in  an  announcement  that 
Harry  Crandall  of  W  ashing-'on,  D.  C, 
.Hnd  Charles  E.  W'hilehurst  of  Balti- 
more, owning  and  controlling  fifteen 
large  theatres  .n  those  two  cities 
alone,  had  joined  him.  Colonel  Fred 
Levy,  franchise  owner  for  Kentucky 
and  Tennessee,  in  a  statement  pub- 
lished last  week,  said  that  many  im- 
portant exhibitors  in  his  territory 
would  be  affiliated  with  it  within  a 
week  or  ten  days. 

Reports  from  other  members  .which 
have  not  yet  been  authorized  for  pub- 
lication show  that  rapid  progress  is 
being  made  in  all  territories. 

In  substance  the  new  plan  is  an 
elaboration  of  the  co-operative  meth- 
ods which  were  responsible  for  the 
formation  of  First  National  Exhib- 
itors' Circuit  more  than  two  years 
ago,  according  to  Mr.  Williams  and 
Mr.  Gordon. 

"Its  greatest  surface  recommenda- 
tion," they  declare,  "  is  that  it  was  de- 
vised and  W'Orked  out  by  exhibitors, 
not  by  producers,  distributors,  or  a 
combination  of  the  two,  or  by  stock 
manipulators  and  financial  interests 
seeking  an  inlet  Into  the  industry. 
Every  dollar  of  the  money  that  is  sup- 


i.O 


M  o  t  i  o  n   Picture  News 


Elaboration  of  the  Cooperative  Method 


Robert  Lieber,  President  of  First  National 
Exhibitors'  Circuit,  and  franchise  owner 
for  Indiana 

porting  it,  every  detail  of  its  struc- 
ture, and  every  step  in  its  application 
had  been  contributed,  studied  out  and 
determined  on  by  theatre  owners  only. 
Two  years  ago  vtre  were  laughed  at 
as  a  misguided  lot  of  theorists,  trying 
to  accomplish  the  impossible  in  ex- 
pecting our  exhibitor-members  to  work 
together.  The  first  obstacle,  and  it 
was  a  difficult  one  then,  was  to  con- 
vince capable  stars  and  producers  that 
First  National  could  provide  a  mar- 
ket that  made  for  independence  and 
that  the  members  were  sincere  and 
loyal  in  their  de'.ermination  to  break 
down  the  barriers  that  the  advocated 


vices  of  program  booking  had  built 
up  round  their  theatres. 

"  Where  is  the  program  booking 
method  today?  Can  anyone  deny  that 
it  was  the  First  National  members, 
with  their  theatres-  veered  to  the  sup- 
port of  the  independents,  thereby  de- 
nying the  program  monstrosity  the  big 
first  run  market  it  needed  for  ex- 
istence, who  have  rendered  it  extinct 
in  a  general  sense? 

"  Where  is  the  old  '  complete  serv- 
ice '  tactic  which  compelled  exhibitors 
to  book  six,  eight  or  a  dozen  un- 
profitable productions  to  obtain  one 
release  with  a  real  star?  Can  any- 
one deny  that  it  was  the  First  National 
members  who  ruled  it  out  of  ex- 
istence as  a  weapon  of  consequence? 

"  Can  anyone  point  to  a  time  when 
exhibitors  could  hook  the  productions 
of  Mary  Pickford,  Charles  Chaplin,  or 
any  big  star  in  great  demand  as  indi- 
vidual releases  before  the  theatre 
owners  started  a  co-operative  move- 
ment in  First  National  contracted  for 
their  output? 

"  These  are  but  a  very  few  of  the 
_real  benefits  that  practical  exhibitor 
co-operation  have  given  to  the  in- 
dustry and  to  exhibitors  generally. 
Their  citation  is  not  a  vanity  or  a 
blatant  brag.  They  are  mentioned  as 
concrete  evidence  of  what  an  exhibitor 
co-operative  body  has  accomplished, 
and  in  a  prophetic  sense,  of  what  this 
new  co-operative  organization  can  and 
will  do  in  the  future. 

"  First  National  members  long  have 


been  alert  to  the  positive  need  for 
maintaining  the  independence  of  small 
exhibitors  if  the  industry  is  to  thrive 
and  progress.  Wall  Street's  inten- 
tions, manifest  through  film  interests, 
have  been  very  obvious  in  the  last 
year.  Big  scepulators  want  theatre 
control.  It  means  a  direct  and  sur- 
passingly powerful  aid  to  moulding 
public  opinion,  through  the  screen,  in 
behalf  of  the  giant  monopolies  in  many 
lines,  and  it  would  mean,  if  realized, 
a  splendid  acrobatic  tumbler  for  the 
world's  greatest  stock  juggling  act. 
Of  more  pertinent  moment  to  the  in- 
dustry, especially  to  producers  and  ex- 
hibitors, it  would  mean  a  loss  of  inde- 
pendence, a  forfeit  of  freedom  and  a 
machine-like  business  in  which  per- 
sonal ability,  talent  and  artistic 
progress  would  be  subsidized  and 
drowned  in  ticket  tape. 

"  To  preserve  exhibitor  independ- 
ence, large  and  small,  and  to  keep 
open  the  path  to  the  future  for  de- 
serving stars  and  producers.  First  Na- 
tional's members  are  extending  their 
protective  franchises  to  the  representa- 
tive exhibitors  in  every  territory,  and 
with  it  they  ofTer  the  economic  bene- 
lits  of  a  collective  purchasing  power. 

"  The  new  plan  is  being  supported 
by  great  numbers  of  exhibitors.  They 
will  be  independent  in  every  sense  of 
the  word.  Their  screens  will  be  open 
to  quality  pictures  from  any  source. 
They  will  not  be  bound  by  any  con- 
ditions that  will  close  the  market  doors 
to  qualified  independent  producers. 


Harry  Schwalbe,  Treasurer  First  National 
Exhibitors'  Circuit 

"  They  will  be  freed  for  all  time 
from  the  costly  and  dangerous  sales- 
practice  which  capitalizes  exhibitor 
culpability  by  bidding  i)rices  up  with 
signed  contracts  from  opposition  as 
the  club.  The  rental  prices  they  pay 
will  be  determined  by  one  factor 
only — the  valuation  of  each  produc- 
tion they  obtain  through  their  First 
National  franchise. 

"  To  stars  and  producers  the  af- 
filiation of  theses  exhibitors  means  a 
stable,  ever-present  market,  always 
seeking  worth-while  screen  material, 
and  offering  as  encouragement  for  it 
purchase  prices  that  will  have  no  limit 
excepting  that  set  by  box-office  value." 


Looping  the  Loop  in  the  Windy  City 


Hyman  Attractions  have  taken  over 
the  state  rights  for  Michigan  for  a 
number  of  the  big  George  Kleine  pic- 
tures and  President  Hyman,  who  is 
making  a  booking  trip  through  that 
state,  reports  a  big  demand  for  them. 
Quo  Vadis  is  being  booked  as  a  road 
show.  Among  the  other  pictures  Mr. 
Hyman  is  now  booking  in  Michigan 
are :  "  Children  of  Eve,"  "  Magic 
Skin,"  "  Courage  of  the  Common 
Place,"  "  Dubarry "  and  "  Naked 
Truth."  "  Penny  Philanthropist,"  the 
world  rights  of  which  are  owned  by 
the  Hyman  corporation,  also  is  being 
booked  in  Michigan,  and  many  reserv- 
ations are  already  reported. 

COAST  OFFICE  OF  THE 
NEWS  CHANGED 

THE    address    of   the  Los 
Angeles  office  of  Motion 
Picture  News,  in  charge 
of  J.  C.  Jessen,  has  been 
changed.    In  future  the  offices 
will  be  at 

Suite  205  Baker-Detweiler  Bldg. 
412  West  Sixth  Street, 
Los  Angeles. 
And  the  telephone  number — 

Pico  780 
The  change  is  effctive  Jan.  1, 
1920. 


■'  The  Isle  of  Conquest,"  starring 
Norma  Talmadge,  opened  a  month's 
run  in  the  Chicago  loop  at  the  Zieg- 
feld  theatre  last  Saturday. 


J.  J.  Schoenberger,  who  directs  the 
destinies  of  Universal's  industrial  de- 
partment at  Cleveland,  is  in  Chicago 
assisting  in  putting  over  "  Heads  Win," 
which  is  running  at  the  Casino. 


Moline,  Illinois,  soon  is  to  have  a 
new  $100,000  movie  theatre.  George 
R.  Stephenson,  manager  of  the  Watch 
Tower,  Rock  Island,  heads  the  syndi- 
cate which  has  purchased  a  site  in 
Moline  and  will  proceed  with  the  erec- 
tion of  the  theatre  at  once.  The  big 
new  house  will  follow  the  plans  of  the 
Columbia  at  Davenport. 


Ellis  Bostick,  of  the  Merrill,  Mil- 
waukee, was  in  Chicago  last  week  in 
the  interest  of  "  The  Isle  of  Conquest." 


One  of  the  first  and  best  gifts  Santa 
Claus  has  in  pack  for  the  wounded 
Yanks  at  Fort  Sheridan,  111.,  or  rather 
the  first  installment  of  it,  has  arrived 
ahead  of  time,  and  the  soldier  boys 
are  happy.  President  R.  C.  Cropper, 
of  the  Beehive  Film  Exchange  Com- 
pany, has  presented  William  S.  Otis, 
field  director  of  the  Red  Cross  at  Fort 
Sheridan,   with   two   moving  picture 


shovys  a  week  for  a  year,  absolutely 
free  of  cost,  the  first  of  which  included 
three  reels — Neal  Hart  in  "  Out  of  the 
West,"  Billy  West  in  "  Ship  Ahoy " 
and  Arbuckle  in  "  Fatty  the  Alermaid." 
The  programs  will  be  made  up  from 
the  current  releases  of  the  Beehive 
Film  Exchange. 


Chicago  returned  to  normal  Decem- 
ber 15,  after  more  than  a  week  of 
coal  restrictions  which  had  made  living 
and  business  conditions  chaotic.  Even 
the  so-called  non-essentials  now  may 
run  non-restricted  by  any  fuel  saving 
edicts,  The  first  coal  mined  since  the 
ending  of  the  strike  rolled  into  the 
city  during  the  day  and  by  nightfall 
10,000  tons  of  this  new  coal  was  being 
unloaded. 


The  New  Clark  theatre,  at  Clark 
street  and  Wilson  avenue,  Chicago, 
opened  December  14th  under  the  man- 
agement of  Frank  Forsythe,  formerly 
manager  of  the  Shakespeare.  The 
feature  for  the  premier  showing  was 
Mrs.  Sidney  Drews'  adaptation  of 
Edna  Ferber's  "  The  Gay  Old  Dog." 
Three  vaudeville  acts  were  also  on  the 
program. 


while  pushing  his  court  fight  to  recover 
his  share  of  his  mother's  and  father's 
estate,  which  is  being  claimed  by  his 
uncles  and  which  is  said  to  run  'm\.o 
six  figures.  Mr.  Vogel  is  well  known 
as  a  designer  and  dccorater  of  settings,, 
having  done  work  in  California  for 
Triangle,  Ince  and  Constance  Tal- 
madge. His  many  friends  are  hoping 
to  see  him  win  the  bag  of  gold. 

The  Ebony  Film  Corporation, 
through  arrangements  with  the  author 
and  director,  Jack  McCullough,  are 
presenting  a  new  screen  production, 
"  Do  the  Dead  Talk."  The  production 
of  the  picture  has  been  under  way  for 
three  months  and  is  scheduled  for  re- 
lease early  in  the  new  year.  Willard 
Bert,  Grand  Forham  and  Herminia 
France,  a  foreign  actress  of  some  note, 
make  their  first  screen  appearance  in 
this  picture,  which  will  be  put  out  on 
a  territorial  rights  basis. 


William  A.  Vogel  at  present  is 
making  his  headquarters  in  Chicago, 


Stopping  the  elevators  at  3.30 
o'clock,  owing  to  fuel  restriction  or- 
ders, has  developed  some  new  athletes, 
and  Julius  Alcock,  whose  headquarters 
are  in  the  Select  office  on  the  nine- 
teenth floor  of  the  Consumers  Build- 
ing, issues  an  open  challenge  to  meet 
any  film  man  in  a  stair  race  from  the 
nineteenth  floor  to  the  street,  claiming 
that  he  has  developed  a  wonderful 
burst  of  speed  on  the  turns. 


December  27,   i  9  i  9 


151 


Foreign  Opposition  Looms  Up  Ahead 


Edward  Godal  in  Exclusive  Interview  Tells  of 
Large  English  Capital  Available,  and  Unity 
of  Effort  That  May  Make  Superior  Product 

AN  unprejudiced  analysis  of  the  motion  picture  industry 
in  England,  of  which  he  is  well  qualified  to  speak,  and 
of  the  industry  in  America  as  he  sees  it,  was  j^iveii 
last  week  by  Edward  Godal.  Managing  Director  of  the  British 
and  Colonial  Kinematograph  Co..  Ltd..  of  London,  in  an  in- 
terview w  ith  a  INE^  S  representative.  Mr.  Godal  is  in  this 
country  making  a  survey  of  conditions  and  signing  up  some 
technical  men.  directors  and  stars  for  his  laboratories  and 
studios. 

Mr.  Godal  has  full  confidence  that  the  English  producers 
are  aiming  in  the  direction  of  superior  pictures  and  that  the 
industry  wall  make  a  quick  recovery  from  the  depression 
wrought  by  conditions  tlirough  the  war.  His  opinions  are 
interesting  and  backed  as  they  are  by  long  experience  and 
association  w  ith  the  picture  industry  abroad,  take  on  an  added 
importance. 

In  the  course  of  his  talk  Mr.  Godal  said: 

Trade  Slowly  Recovering 

"  The  past  and  present  history  of 
the  Motion  Picture  Industry  in  Amer- 
ica is  the  open  book  from  which  Eng- 
land can  read  its  road  to  progress  of 
the  future.  This  industry  works  in 
cycles  and  as  America  has  in  the  past 
learned  much  from  France  so  will 
England  be  compelled,  if  it  is  to  com- 
pete for  world  position,  to  learn  from 
the  experience  of  both  these  countries. 

"  Let  us  see  however  if  the  condi- 
tions at  present  obtaining  in  England 
are  such  as  to  enable  it  to  take  full  ad- 
vantage of  the  unique  opportunities 
before  it.  As  the  managing  director 
of  one  of  the  largest,  oldest  and  most 
progressive  companies  in  the  United 
Kingdom  and  as  one  who  was  respon- 
sible for  the  importation  of  American 
directors,  stars  and  staff  to  London 
nearly  a  year  ago,  readers  will  I  hope 
take  the  facts  and  the  opinions  in- 
ferred from  them  to  be  true  and  un- 
prejudiced. 

'■  The  trade  in  England  is  now  slow- 
ly recovering  from  the  crippling  ef- 
fect of  the  world  war.  My  experience 
in  this  country  has  convinced  me  that 
those  who  have  not  been  in  Europe 
since  1914  cannot  appreciate  how  stulti- 
fying was  the  war  upon  our  industries, 
especially  those  non-essential  to  the 
war's  progress.  This  was  most  marked 
in  the  film  industry  as  we  had  to  con- 
tend against  lack  of  fuel,  light,  food, 
shipping,  machinery  and  labor.  It  is 
not  surprising  therefore  that  film  pro- 
duction was  practically  at  a  standstill. 

"Building  being  also  prohibited,  the 
existing  theatres  of  which  there  are 
only  about  3,600  in  Great  Britain  had 
to  cater  for  the  war  workers  hunger- 
ing for  amusement,  and  these  were 
over  crowded.  The  films  for  exhibi- 
tion had  to  come  therefore  from  the 
countrj-  which  was  least  touched  by 
the  wars  ravages  and  consequently 
about  90  per  cent  of  the  films  shown 
were  American  productions.  Indeed 
the  uncertainty  of  the  war's  duration 
and  the  constant  need  for  new  sub- 
jects caused  such  a  demand  for  these 
that  they  were  booked  en  bloc,  gen- 


Edward  Godal 

erally  unseen  for  a  period  of  from  six 
to  twelve  months  ahead. 

"  After  the  armistice  and  on  the  re- 
sumption of  English  producing  and 
distributing  activities,  this  block  book- 
ing system  became  one  of  our  greatest 
evils  and  the  effect  of  it  is  evidenced 
now  by  the  fact  that  British  Produc- 
tions cannot  get  a  release  before  from 
eignt  to  twelve  months  after  produc- 
tion date. 

"  The  disastrous  effect  of  this  situa- 
tion is  evident  for  not  only  are  pro- 
ductions out  of  date  in  theme  and 
fashion  on  release  but  the  locking  up 
of  capital  for  this  period  is  a  menace 
to  the  trade. 

"  The    demand    for    British  made 
films,  on  the  other  hand  is  so  great 
(Continued  on  next  page) 


SPEAKING  IN  BILLIONS 

THE  Wall  Street  Journal,  in   a    recent   article    headed,  "  Wall 
Street  Taking  on  Amusement,"  presents,  among  others,  the  fol- 
lowing interesting  figures,  indicating  the  great  scope  of  the 
industry,  and  the  solid  financial  basis  on  which  it  rests: 
Gross  revenue  of  picture  theatres  of  the  conutry  in  one  year — 
$800,000,000.    This  is  $100,000,000  more  than  the  combined  gross  of 
thirteen  leading  rubber  companies 

The  15,000  picture  theatres  seat  8,000,000  people 

Nearly  every  town  of  1,000  population  has  at  least  one  theatre. 

Twelve  hundred  new  theatres  are  being  built  at  a  cost  of  $72,000,000. 

It  costs  $300  a  seat  to  build  a  good  theatre  these  days. 

At  the  conservative  figure  of  $100  per  seat  as  the  present  value  of 
the  theatres,  it  is  found  the  investment  in  motion  picture  houses 
totals  about  $800,000,000. 

All  other  countries  of  the  world  have  17,500  theatres — but  2,500 
more  than  the  number  in  the  United  States. 

Consumption  of  positive  films  averages  10,000,000  feet  a  week,  as 
against  3,000,000  in  1913 

Admission  prices  run  up  to  $2  per  seat.  The  five-cent  house  is  a 
dim  memory. 

Seventy  thousand  dollars  rolled  into  the  box  office  of  the  new 
Capitol  theatre.  New  York,  its  first  week. 

American  film  producers  have  a  combined  income  of  $90,000,000. 

Famous  Players  handles  $500,000  of  domestic  business  a  week  and 
$100,000  of  foreign — turning  its  money  over  two  and  one-half  times 
a  year. 


Big  Money  Lassoing  Industry 

Jones,  Linick  and  Shaffer  Man  Draws 
Deductions  from  Interesting  Data 


THE  following  article  is  from  the 
pen  of  Ralph  Thomas  Kettering, 
general  representative  of  the  Jones, 
Linick  &  Shaffer  .\muscmcnt  Enter- 
prises : 

With  the  appearance  of  J.  Pierpont 
Morgan  and  the  Dupont  Powder  in- 
terests, over  the  horizon  of  the  amuse- 
of  this  vast  industry  as  a  legitimate 
child.  It  has  been  a  long  time  coming, 
but  at  last  the  entrance  of  the  great 
money  kings  places  the  business  of  en- 
tertainment in  the  front  rank  of  all 
industries.  More  than  ten  years  ago, 
I  preached  the  fact  that  eventually  this 
great  occupation  would  come  into  its 
heritage.  More  years  than  that  ago,  I 
called  to  the  attention  of  the  world  the 
fact  that  more  money  was  invested  in 
lease-holds  and  properly  in  the  amuse- 
ment business  than  in  the  combined  in- 
terests of  Standard  Oil  and  Bethelem 
Steel.  The  money  kings  have  recog- 
nized the  business  of  entertainment 
from  all  angles. 

Behind  the  string  of  Marcus  Loew 
vaudeville  theatres  hovers  the  shadow 
of  the  Liberty  National  Bank  of  New 
York  and  the  Bankers  Trust  Company. 
Dupont  Powder  seems  to  have  leaned 
toward  motion  pictures  for  it  is  plainly 
felt  in  the  expansion. of  the  Goldwyn 
Company.  Morgan,  while  admittedly 
in  back  of  Loew,  is  said  to  furnish  a 
great  portion  of  the  coin  with  which 
Adolph  Zukor  and  his  companions  in 
Paramount  pictures  are  grabbing  the- 
atres everywhere.  The  split  of  Klaw 
&  Erlanger  has  also  brought  vast  sums 
of  money  from  Wall  Street  to  the 
sides  of  both  partners  individually. 

It  is  said  that  W  all  Street  money  is 
being  diverted  to  the  interests  of  A.  H. 
Woods  and  the  Shuberts.  It  is  also 
known  that  Woods  and  the  Shuberts 


are  also  amalgamating  with  Samuel 
Goldwyn's  galloping  snap-shots. 

Could  it  be  possible  that  it  is  one 
big  money  clique  lassoing  the  whole 
theatrical  industry 

Looks  like  it.  Who  can  tell 
At  any  rate  it  points  to  a  new  era 
for  amusements,  and  1920  will  be  the 
biggest  year  from  the  standpoint  of 
entertainment  that  America  and  the 
whole  world  has  ever  seen. 


Dramas  Based  on  Our 
History  Wanted 

A  statement  from  the  National 
Board  of  Review  decries  the  lack  of 
film  dramas  based  on  American  his- 
tory, and  calls  to  the  leading  producers 
to  turn  their  efforts  in  the  direction  of 
filling  the  demand,  which,  it  says,  is 
heavy  throughout  the  country.  The 
Board  believes  interest  on  the  part  of 
the  American  people  in  its  history  is 
strong  and  that  the  prevalent  pro- 
ducer fear  of  a  "  costume  story"  need 
not  obtain  in  such  cases. 


Mother  of  Clara  K. 
Young  Dies 

Word  has  been  received  from  the 
offices  of  the  Garson  Studios,  Inc., 
that  Mrs.  Edward  M.  Kimball,  mother 
of  Clara  Kimball  Young,  died  Friday, 
December  12.  1919.  Particulars  of  the 
mother's  demise,  other  than  her  sud- 
den death  was  due  to  heart  failure, 
have  not  yet  been  received  at  the 
Equity  offices. 

Mrs.  Kimball,  formerly  Pauline 
Maddern.  was  a  well  known  figure  in 
stock  and  repertoire  companies  of 
earlier  days. 


1S2 


Motion  Picture  News 


Foreign  Opposition 
Looms  Up  Ahead 

{Continued  from  preceding  t^ayc) 
and  the  prices  obtainable  are  so  high, 
that  the  public,  exhibitors  and  dis- 
tributors are  all  dissatisfied.  This  is 
no  good  augury  for  the  future  book- 
ings of  American  subjects  in  England. 
This  state  of  affairs  also  exists  to  a 
somewhat  less  marked  extent  in  other 
parts  of  Europe  and  these  circum- 
stances added  to  by  the  difficulties  of 
rate  of  exchange  must  have  a  reactive 
effect  on  this  country  as  will  be  no- 
ticed in  the  near  future  when  the  ex- 
port business  of  America  will  diminish 
to  a  dangerous  degree. 

"  It  will  be  contended  by  the  Amer- 
ican trade  that  this  reaction  will  be 
only  temporary  as  the  European  pub- 
lic will  become  tired  of  inferior  pic- 
tures and  that  the  building  of  new 
theatres  will  ease  the  situation.  Al- 
though our  pictures  in  the  past  have 
been  inferior,  due  to  the  smaller  mar- 
ket, we  have  had  to  cater  for  and  the 
consequent  smaller  receipts  obtainable, 
let  me  however  remind  them  of  the 
great  wave  of  progress  in  the  moving 
picture  enterprise  now  sweeping  over 
England.  The  romance  and  magni- 
tude of  the  industry  in  this  country 
has  had  an  alluring  effect  on  English 
capital  and  with  the  entry  of  respon- 
sible Englishmen  into  the  business, 
large  capital  is  available  for  those  who 
have  the  right  perspective  and  the  ex- 
perience. 

"  Further,  Europe  is  a  new  and  happy 
hunting  ground  for  the  producer  of  the 
future.  New  and  unexploited  settings,  the 
beauty  spots  of  Europe  full  of  history  and 
romance  with  their  native  inhabitants  and 
atmosphere,  the  f»liage  from  arctic  to  tropi- 
cal to  be  encountered  in  a  comparatively 
short  journey,  the  brilliance  of  the  French 
and  Italians  in  the  manufaciure  and  manipu- 
lation of  the  cinematograph  r:iacliin';ry  and 
in  the  art  of  production  (evidenced  so 
conspicuously  by  their  successes  in  ihis 
country),  and  the  soundness  ot  English 
manufacture,  the  beauty  and  solidity  of  its 
old  buildings  and  furniture  together  with 
the  geographical  position  of  London  as  the 
center  of  the  world  must  inevitably  make 
Europe  an  important  factor  in  future  pro- 
ductions and  London  an  important  ccnlie 
of  the  industry. 

"  This  has  been  appreciated  by  several 
American  producing  organizations  who  have 
already  planned  producing  activities  in 
Europe.  Looked  at  from  a  broad  point  "f 
view  the  enlargement  of  the  scope  of  pic- 
ture production  by  men  who  have  gained 
such  experience  as  the  Americans  have,  can 
only  make  for  improvement  in  the  products, 
owing  to  the  competiton  that  it  will  en- 
gender. 

"  It  is  here  however  where  there  are 
dangers,  which  if  not  appreciated  can  well 
wreck  the  brilliant  future  of  this  industry. 

"  The  history  in  the  past  should  help  lo 
point  out  its  future  in  Europe  and  those 
having  ambitions  to  extend  to  England  and 
the  Continent  should  remember  that  just  as 
each  country  has  its  own  history,  language 
and  temperament,  so  it  has  its  own  psy- 
chology and  it  is  through  its  psychology 
that  it  can  be  approached. 

"  Film  production  if  internationalized  can 
only  be  done  satisfactorily  by  allowing  each 
country  the  full  use  of  its  facilities.  Ameri- 
can expert  technical  knowledge  gained  by 
past  experience  will  need  to  mingle  with  the 
other  equally  essentia!  qualifications  pos- 
sessed by  the  British,  French  and  Italians 
and  to  get  the  best  from  these  nations,  they 
should  be  attacked  psychologically,  rather 
by  'peaceful  penetration'  and  co-operation, 
then  by  the  publicity  bombardment  which 
has  been  so  conspicuous  from  quarters  and 
must  have  undoubtedly  been  expensive  in 
time,  money  and  prestige.  The  Englishman 
knows  more  of  his  own  country's  conditions 
than  does  the  foreigner,  similarly  with  the 
Frenchman  and  Italian ;  therefore  co-oper- 
ate, internationalize,  reciprocate,  and  benefit 
by  the  experience  of  the  past  by  not  spoiling 
the  conditions  in  these  new  fields  and  there- 
by causing  some  of  the  evils  so  evident  in 
the  industry  of  this  country.  It  is,  in  ray 
opinion,  only  by  internationalization  and 
reciprocity  that  America  will  avoid  the  re- 
action which  usually  follows  every  extreme 
period,  either  of  success  or  failure.  Europe 
needs_  America  for  its  experience  and  the 
American  market  for  its  exploitation  if  its 
products  are  to  be  of  equal  standard  to  the 
Americans.      America    needs    Europe  for 

(Continued  in  fourth  column) 


Gri 


iffith  Narrowly  Escapes 

Slurs  of  "Fake"  Indignantly  Denied; 
Director  and  Company  Were  Near  Death 


M.  P.  D.  A.  Notes 


THE  deep  worry  which  shadowed 
the  offices  of  D.  W.  Griffith,  when 
for  three  days  last  week  it  was  feared 
he  and  his  company  of  players  were 
lost  at  sea  after  leaving  Miami,  Flori- 
da, for  the  Bahamas,  has  been  suc- 
ceeded by  a  wave  of  indignation  at 
stories  whispered  around  to  the  effect 
the  entire  affair  was  what  is  known 
to  the  trade  as  a  "press  plant."  It  is 
stated — and  this  statement  is  strongly 
upheld  by  other  information  which  has 
reached  the  trade  press — that  the  af- 
fair was  in  reality,  as  pictured  in  the 
newspapers,  a  narrow  escape  from  a 
tragedy  which  would  have  deeply 
shocked  the  trade.  Where  the  story 
of  "fake"  has  originated  from — the 
Doubting  Thomas  who  has  made  it  his 
business  to  spread  it — is  not  known, 
but  it  is  believed  real. 

The  following  statement  from  A.  L. 
Grey,  General  Manager  for  D.  W. 
Griffith  explains  itself  : 

"  It  is  beyond  belief — beyond 
thought — that  even  the  most  bitter 
enemy   of   Mr.   Griffith   could  doubt 


the  truth  of  the  report  relative  to  the 
disaster  through  which  he  and  his 
company  passed.  It  was  a  very  serious 
fight  with  death,  and  but  for  the  hand 
of  Providence,  one  that  might  have 
had  a  most  tragic  end.  That  anyone 
associated  with  Mr.  Griffith  could  have 
conceived  so  diabolical  a  'press  agent 
story '  is  unthinkable,  unspeakable." 

A  further  statement  from  R.  E. 
Long,  General  Press  representative, 
reads : 

"  I  hope  our  office  never  again  has 
to  go  through  the  terrible  experiences 
of  last  Saturday  and  Sunday,  when, 
throughout  the  day  and  night,  our 
fears  were  for  the  worst,  and  I  hope, 
too,  that  those  who  have  had  so  little 
courtesy  as  to  question  for  a  moment 
the  truth  of  the  situation,  never  will 
have  to  suffer  as  we  suffered. 

"  Will  you  help  us  to  assure  the 
friends  of  Mr.  Griffith,  and  the  entire 
industry,  that  not  one  statement  is- 
sued from  this  office  was  other  than 
the  truth,  the  whole  truth,  and  nothing 
but  the  truth?" 


"  There  will  be  a  vacant  chair  "  when 
Frederick  A.  Thomson  soon  forsakes 
the  M.  P.  D.  A.  and  Players'  Club  for 
directorial  duties  on  the  Pacific  coast, 
to  which  he  has  been  assigned.  How- 
ever, the  quarters  of  the  coast  lodge 
are  said  to  be  well  supplied  with 
accommodations  for  New  York  mem- 
bers who  are  "  A  long,  long  way  from 
home." 


Dealing  in  Personalities 


(CdiiliiDied  from  fage  143) 
Round  One 

Battling  Dave  Selznick  versus  Silver 
Kid  Reichenbach.  Ringside  spectators 
^ive  a  shade  to  the  Kid.  Faster  foot- 
work won  the  margin. 

Round  Two 

Same  opponents.  Same  spectators  de- 
clare the  Battler  in  the  lead.  Verdict 
given  on  appearance  oj  contestants  at 
close  of  furious  milling. 

Place:  Hotel  Astor.  Result  to  date: 
A  draw.  It  is  reported  that  Frank  Hall 
and  Benny  Leonard  are  seeking  an  in- 
junction on  the  grounds  of  unfair  com- 
petition. 

*  *  * 

AMONG  the  many  interesting  things 
in  this  Holiday  Number  there  is 
one  that  we  are  willing  to  call  to  your 
attention  ourselves.  That  is  the  four- 
page  Educational  insert.  The  first  in- 
sert to  be  used  by  this  corporation. 
And  the  first  sign  of  the  big  things 
that  may  be  expected  from  the  Ham- 
mons  aggregation  during  the  coming 
jear. 

We  are  also  willing  to  call  attention 
to  the  fact  that  "  sales  copy  "  in  addi- 
tion to  beauty  can  be  put  into  an  in- 
sert. That  map  idea  of  the  Educa- 
tional insert  strikes  home  with  us. 

Bre'er  Hammons  is  at  present  on 
the  high  seas  combining  a  hone\moon 
with  business.  The  boat  will  barely 
dock  on  the  other  side  when  he  will 
turn  around  and  start  back;  Confer- 
ences with  the  Educational  foreign 
organization  will  he  held  between  sail- 
ings. 

*  *  * 

It's  a  cheerful  thought  as  we  bang  this 
out  in  a  zero  atmosphere  to  have  one  of 
Eddie  SmaU'.'i  thermometers  alongside 
the  Underwood.  The  first  of  the  Christ- 
mas rush  surely  was  more  than  appro- 
priate. And  tvhen  not  in  use  as  a 
thermometer  it  can  serve — in  appear- 


ance at  least-~as  a  speedometer.  This 
trusty  Lnderwood  sadly  needs  the  in- 
spiration of  a  speedometer. 

APPROACHING  slowly  to  the  last 
line  of  this  last  column  we'd  be 
tickled  to  death  if  we  could  think  of 
something  new  and  something  clever 
to  say  in  the  way  of  holiday  greetings. 

But  shucks,  boys,  you  know  the  way 
we  feel  about  it.  If  there  is  anything 
of  good  cheer  we  can  wish  you — in- 
cluding a  reversal  of  the  Supreme 
Court's  dictum — we  sure  do  wish  it. 
And  then  some.  It's  because  the 
whole  gang  of  3  0U  are  such  "  regular 
fellers  "  that  this  job  is  such  fun.  So, 
from  the  heart  out,  boys — Merry 
Christmas  and  a  Happy  New  Year! 

And  believe  us  when  we  say  that  the 
whole  blamed  News  staff  is  here  to 
serve  j-ou  twice  as  well  during  the 
coming  year  as  in  the  past.  We'll 
never  say  "  Can't  "  unless  they  wring 
it  from  us ;  and  we  practice  saying 
"  Yes  "  bv  the  hour. 


STATE  RIGHTS 

THINGS  look  bright  for  the 
independent    market  this 
year  —  there's      lots  of 
money  and  the  market  is 
wide  open  for  product  of  merit. 

Just  an  indication  of  the  ac- 
tivity in  the  state  rights  field 
can  be  secured  from  our  depart- 
ment '•  The  Independent,"  start- 
ing on  Page    of  this 

issue. 

Watch  this  Motion  Picture 
News  department  during  the 
coming  year.  Next  week  we 
will  again  run  the  "  Independent 
Field  Ticker  "  that  popular  rec- 
ord of  state  rights  sales,  and 
from  week  to  week  you'll  find 
new  ideas  and  all  the  news  in 
breezy  fashicn. 


Players  under  the  direction  of  Perry 
Vckroff,  who  is  making  the  screen- 
play "  Cynthia  of  the  Minute"  for  the 
Artco  combination,  have  been  "  Float- 
ing down  the  River "  the  past  week 
for  scenes  aboard  ship.  What  more 
could  Hudson's  discovery  ask?  Leah 
Baird  is  "  Cynthia  "  and  Hugh  Thomp- 
son, her  handsome  leading  man,  is  a 
typical  Louis  Joseph  Vance  hero.  Mr. 
Vekroff  claims  even  Hendrik  Hudson 
himself  could  but  appreciate  this  dis- 
tinction. 


Directors  Charles  A.  Miller  and  Wil- 
liam F.  Haddock  will  be  among  those 
absent  from  M.  P.  D.  A.  activities  for 
the  next  two  weeks,  since  both  these 
gentlemen  are  engaged  in  the  supervi- 
sion and  directing  of  an  educational 
film,  scenes  of  which  are  to  be  made  in 
and  nearby  Port  Henry.  After  an  en- 
joyable meeting  it  would  be  a  long 
drive  back. 


Among  those  "  welcome  home  "  for, 
the  holiday  festivities  of  the  Los 
Angeles  lodge  M.  P.  D.  A.  will  be 
Director  Wally  Van,  who  with  Benny 
Leonard  and  company  engaged  in  mak- 
ing a  fifteen  episode  serial  under  Mr. 
Van's  supervision,  will  leave  for  Cul- 
ver Citv  on  December  15th. 


Foreign  Opposition 

(Continued  from  first  column) 
product  on  purposes  and  for  its  export  trade. 
It  will  need  Europe  all  the  more  in  the 
future,  when  theatres  will  spring  up  in 
chains  which  will  exhibit  European-made 
films  of  excellent  quality.  The  American 
market  will  not  always  represent  75  per  cent 
of  the  world's  market. 

■■  The  after-war  craving  for  amusement 
and  the  influx  of  outside  capital  to  the  mo- 
tion picture  industry  will  be  responsible  for 
a  sudden  growth  of  chains  of  theatres  in 
Great  Britain  and  the  Continent.  The  first 
moves  in  this  direction  are  already  evident, 
and  it  is  up  to  the  American  trade,  shortly, 
to  decide  whether  they  will  co  operate  and 
reciprocate  by  being  connected  with  and  en- 
couraging foreign  productions  for  exploita- 
tion through  their  exchanges  in  America  and 
throughout  the  world,  thereby  enabling  such 
pictures  to  be  of  higher  grade  than  in  the 
past,  owing  to  their  greater  remunerative 
value  and  consequently  allowing  of  greater 
cost,  or  to  continue  the  policy  of  endeavor- 
ing to  press  purely  American  pictures  on  all 
nations  by  force  of  a  bombardment  of  cash 
and  publicity. 

"  The  former  policy  will  undoubtedly  be 
the  successful  one  and  will  enable  the 
American  industry  to  reap  the  benefit  of  its 
past  experience  and  lead  to  greater  develop- 
ment in  the  future,  by  illustrating  to  Eiig- 
land  and  the  Continent  that  it's  one  desire 
is  to  produce  and  exploit  the  best  irrespec- 
tive of  nationality  and  that  the  word  "preju- 
dice' is  not  known  in  its  dictionary. 

"  Personally  I  believe  this  to  be  the  case, 
as  subjects  produced  by  us  in  England  and 
the  Continent  have  been  sold  and  are  being 
sought  after  here — perhaps  because  I  have 
attacked  the  situation  m  the  past  by  a 
previous  study  of  the  psychology  and  con- 
ditions of  the  people  I  have  catered  for — 
but  unfortunately  my  opinions  are  not  shared 
by  others  in  England. 

"  It  is  because  ot  this  and  because  of  ray 
firm  conviction  that  it  is  the  methods 
adopted  and  not  the  objectives  that  are  the 
causes  of  any  misunderstandings  that  do 
exist  that  I  ardentlv  suggest  RECI- 
PROCITY via  CO-OPERATION  and  a 
study  of  PSYCHOLOGY." 


D  e  c  c m b  e  r  2  j  ,  1919 


153 


First  Run  Theatres 


f^EW  YORK 


Isis." 

Paramount- 
prologue  in 


Rivoli  Theatre — 

Overture — Prologue  to 

Feature  —  Everywoman, 
Artcraft  Special. 
Presented  with  a 
which  an  actor  cosiumed  as  "Xo- 
body"  of  the  picture  reads  an  ef- 
fective lecture  written  by  Dr. 
Frank  Crane. 

Current  Events  —  Monster  Govern- 
ment Crane  lifts  huge  weights, 
International;  With  the  Speed 
Kings,  Los  Angeles,  Internation- 
al; Dog  Show  at  Detroit,  Gau- 
mont;  On  Rations,  Switzerland, 
International ;  Rearing  Flyers  for 
U.  S.  Signal  Corps,  Kinograms; 
Uncle  Sam's  Air  Service,  Pathe; 
Aerial  Stunts  Electrify  Throngs, 
Gaumont ;  Theatrical  Stars  are 
Betsey  Ross's,  Gaumont;  In  the 
Public  Eye,  International. 

Organ  Solo — Chant  Scraphique. 

Note — The  overture  is  given  with  a 
scenic  setting  and  an  invisible 
chorus  of  mixed  voices,  lending 
to  the  melody  of  the  orchestration 
on  the  latter  bars. 

Next  Week— Not  settled. 

Strand  Theatre — 

Overture— Les  Preludes. 

Current  Events — 'Strand  Topical  Re- 
view.   Special  number. 

Scenic — Temple  Bells  and  Wayside 
Shrines,  Chester. 

Vocal — Rose  of  My  Heart — 

Baritone  solo  by  Jack  Mackintosh. 

Feature — Toby's  Bow,  Tom  Moore. 

Vocal — La  Capinera   (The  Wren) — 
Soprano  .solo  by  Amanda  Brown. 

Comedv — A  Day's  Pleasure,  Chaplin, 
First  Nat.  ' 
(Held  over  for  second  week.) 

Organ  Solo — Selections  from  Faust. 

Next  Week— In  Old  Kentucky. 

Rialto  Theatre — 

Overture — Morning,  Xoon  and  Night 
in  Vienna. 

Cartoon — Mutt  and  Jeff,  Cutting  Out 
His  Nonsense. 

Instrumental — Love's  Joy. 

Violin  solo  by  Sascha  Fidelman. 

Comedy — .\  Lady's  Tailor,  Sennett- 
Paramount. 

Vocal— (a)  Musical  Trust,  (b)  Jeru- 
salem I^rornin'.  Sung  by  the 
Rialto  Male  Quartette,  John 
Young,  tenor ;  Horatio  French, 
tenor  ;  George  Reardon,  baritone  ; 
Donald  Chalmers,  basso. 

Feature — Wanted,  A  Husband;  Billie 
Burke. 

Comedy  —  The    Vagabond,  Chaplin- 
Clark.  Cornelius. 
Organ  Solo — Marche  Triumphal. 
Next  Week— The  Miracle  of  Love. 


Academy  of  Music — 
Current  Events — 'Fox  News,  last  re- 
lease. 

Cartoon — Cutting  Out  His  Nonsense. 
Mutt  and  Jeff. 


Comedy — Tough  Luck,  Pathe. 
Feature — The  Band  Box,  Doris  Ken- 
yon. 

Coined\- — Switches  and  Sweeties,  Vita- 
graph. 

Next  Week— The  Tong  Man  and  Paid 
in  Advance. 

CHICAGO 


Willow*; — Vic- 


Playhouse — 

1  Overture — Weeping 

tor  Herbert. 

2  International    News    Weekly  and 

Pathe  Topics  of  the  Day,  selected 
by  Review  of  Reviews. 

3  To  Hell  and  Back— Official  U.  S. 

War  Pictures  presented  by  Black- 
hawk  Post  107,  American  Legion, 
and  the  33rd  division.  Showing 
Illinois  troops  in  France. 

4  Feature — "  Erstwhile  Susan  " — Con- 

stance Binney. 
Central  Park — 

1  Oxcrture — Frcischutz. 

2  Universal  Weekly. 

3  Violin  Solo — Oriental  in  Costume. 

4  Feature — The    Miracle   of  Love — 

Lucy  Cotton. 

5  Comedy    "Hayseed"  —  Arbuckle  — 

Paramount. 
Randolph — 

1  Feature  —  '"  Everywoman  "  —  Para- 

moirnt  Special. 

2  Comedy  —  "A   Day's   Pleasure"  — 

Chaplin — First  Nat. 

3  Special  Organ  Selections. 
Ziegfeld — 

1  Feature — "  The  Isle  of  Conquest  — 

Norma  Talmadge. 

2  Comedy — Switches   and   Sweeties — 

Vitagraph. 
Pantheon — 

1  Organ  Solo. 

2  Pantheon  Topics  of  the  Day. 

3  Overture — Zampa. 

4  Cello  Solo. 

5  Comedy — "  Hayseed  "  —  Arbuckle — 

Paramount. 


8.  Barrett  McCormick  hnxn't  quite  a  mo- 
nopolji  on  good  adrertisinii  at  Indianapo- 
lis as  is  proven  61/  this  ei(/ht  inch  double 
column  displaii  used  hti  the  AUiambra  of 
the  abore-mentioned  citii 


Purchasing  a  whole  page  in  the  Sunday 
edition  of  the  Toledo  Times  teas  only  a 
part  of  the  adrertising  campaign  which 
the  Temple  theatre  carried  out  for  "Male 
and  Female."  The  display  was  printed  in 
two  colors,  red  and  black 

6  Vocal  Selection—"  Your  Eyes  Have 

Told  Me  So." — Jane  Haupt. 

7  Feature— "A  Regular  Girl  "—Elsie 

Janis. 
Woodlawn — 

1  Woodlawn  News. 

2  Topics  of  the  Day. 

3  Bray  Cartoons. 

4  Woodlawn's    "  Brighter    Side  of 

Life."     Own  Animated  Cartoon. 

5  Comedy — "  Hayseed  "  —  Arbuckle — 

Paramount. 

6  Selections    from   "  Take   It  From 

Me  " — Orchestra. 

7  Feature — "  Anne  of  Green  Gables  " 

— Mary  Miles  Minter. 

LOS  ANGELES  ~ 

Grauman's  Theatre — 

Overture — "  The  Fortune  Hunter." 

Scenic — Our  Playground  on  the  Pa- 
cific Coast — Post-Paramount.  Ha- 
waiian music  rendered  throughout 
the  showing  with  quartette  sing- 
ing "  Aloha  "  at  the  end. 

Organ — C.  Sharpe  Minor  at  the  organ 
playing  "  I  Know  What  It  Means 
to  Be  Lonesome,''  with  word 
slides. 

Current  Events — Gaumont  and  Pathe, 
San  Francisco,  Dog  Show ;  Rome, 
Italy,  celebrates  Armistice  Day; 
Crolon,  New  York,  Dam  Over- 
flows ;  Ft.  Bliss,  Texas,  sports  of 
Regulars  waiting  to  go  over  the 
^Mexican  borders ;  Jefferson  City, 
Mo.,  flocks  of  wild  ducks ;  San 
Francisco.  Dr.  Nixon's  automato- 
mon  playing  a  zither;  Washing- 
ton, Sergt.  Moon  leaps  from  aero- 
plane with  parachute ;  house  dark- 
ened :  wind  machine  used  and  gun 
exploded  as  Moon  jumped  from 
aeroplane  added  interest  and  ex- 
citement to  strip. 

Special — Musical  feature,  presented  in 
a  woodland  setting  with  natural 
foliage  filling  the  stage  is  this 
week's  special  number.    With  im- 


ilaiions  of  birds  singing  and  ar- 
tistically lightings,  four  wood 
whistling  numl)er.  Topics  of  the 
nxmphs  api)iar  and  give  a 
Day  follows  this  number. 
I'.ducational — Memories  —  Paramount 
Weekly. 

Cartoon — Egbert  and  Nero  entertain 
the  Kid. 

rile  prologue  ([uartette  in  cos- 
tumes of  woodmen  sing  "  My  Car- 
avan "  and  "  Hop  Along "  with 
banjo  effect  during  the  projection. 

i^'eature — Hawthorne  of  the  U.  S.  A. — 
Wallace  Reid. 

California  Theatre — 

Overture — "  Marche  Slave." 

Scenic — Heart  of  the  Sky  Mountains— 
Prizma. 

Vocal — "  In  a  Persian  Garden."  Ren- 
dered by  the  California  quartette 
attired  in  Arabian  costumes  and 
with  an  Arabian  stage  setting. 

Current  Events — Pathe,  International, 
New  Screen  Magazine  and  Kino- 
gratn ;  Taronta,  Italy,  dare  devil 
acts  of  Italian  Marines ;  Mt.  Lowe 
Observatory,  Earth's  greatest  leap 
toward  the  Moon;  Boston,  bump- 
ing the  bumps  in  an  automobile; 
overflow  of  the  Groton  Reser- 
voir; Slow  Lake,  California,  wild 
ducks  by  the  thousand ;  Washing- 
ton, Sergt.  Moon  leaps  from  aero- 
plane in  parachutes. 

Vocal—"  Please  Rent  Me  Your  Flat," 
Solo  with  organ  accompaniment. 

Feature — Strictly  Confidential — Madge 
Kennedy^ 

Instrumental — "  The  Pirates  of  Pen- 
zance," rendered  by  the  California 
orchestra. 

Comedy — Captain  Kidd's  Kids— Lloyd- 
Pathe. 

Special— The  Illiterate  Digest— Say- 
ings of  Will  Rogers  in  Topics  of 
the  Day  style. 

Next  Week — Blind  Husbands. 


California 


STARTING  TOMORROW 

AMACi^lFICENT  RLM  VERSION  Of 
■niE  WOR^DWAEDSttQE  SUCQSS 

ELAINE  MMHEDSiaN 


feCOUNTDY 


COUSIN" 

never  Ihmk  that  Nanc,'- 
rcom-ltetobrojl!  mild  cau»  such 
camotion  amid  the  iiiso  anart* 

IW  eyes  mi  f«r  ways  (w  knov-- 
vers  irra'isiiti;  lo  tha 
monocled  Johraues  *ho  bra^c^ 
iboirf  Hwir  pull  »ilh  the  ladies 
t)ul  Nancy  ftaii  HwtoKbro*  sui 
detJy  becamo  citificsd  ixkti  cm 
aver  cnlically  and  then  5om» 


7 /if  California  theatre  of  San  Francisco 
specializes  in  hand  drawn  displays.  This 
one  on  ."  The  Country  Cousin"  is  up  to 
the  usual  standard 


154  Motion  Picture  News 

Current  Week's  Bills  Throughout  Country 


SEATTLE 


In  reducing  to  our  columns  this  display  on 
"  The  Beauty  Market  "  loses  much  of  its 
beauty.  It  was  printed  in  three  colors  in 
the  Indianapolis  Sun  of  Dec.  Uth,  and  is 
typical  of  the  sort  of  work  8.  Barrett 
McCormick  does  each  week 

Tally's  Kinema 

Program  the  same  as  last  week. 
Next  Week — Mind  the  Paint  Girl — 
and  A  Twilight  Baby. 

Tally's  Broadway 

Concert — Twenty  minute  concert  by 
Lerdos  Mexican  band  and  orches- 
tra. 

Current  Events^ — Pathe  News — Last 
release. 

Scenic — Temple  Bells  and  Wayside 
Shrines — Chester. 

Feature — The  Lone  Hand — Hoot  Gib- 
son— Universal. 

Comedy — A  Day's  Pleasure — Chaplin 
— First  National. 

SA^  FRANCISCO 

California  Theatre — 

Overture — "  Light  Cavalry.  " 
Current  Events— Pathe  No.  98.  Fox 
No.  17. 

Cartoon — "  Out  of  the  Inkwell "  se- 
ries— Bray. 

Educational — Topics  of  the  Day — 
Pathe. 

Feature — "  Jubilo  " — Will  Rogers. 
Organ  Solo — "Gypsy  Love  Song.  " 
Next  Week—"  Hawthorne  of  the  U. 
S.  A." 

Imperial  Theatre — 

Feature — "  Blind  Husbands,  "  for  final 
week. 

Next  week — "  Everywoman.  " 
Tivoli  Theatre — 

Overture— '  Oh,  What  a  Girl  is 
Mary.  " 

Feat  urc — "  Back  to  God's  Country  " 
— Nell  Shipman. 
Presented  with  prologue  and  elab- 
orate stage  setting,  designed  by 
Manager  Costello  with  the  Tivoli 
Quartette  singing  "  A  Winter's 
Lullaby." 

Vocal—"  Necklace  of  Love. '' 
Tivoli  Quartette. 

Next  Week— "Heart  O'  the  Hills." 


Liberty  Theatre — 
Overture — Selections  from  "  II  Tro- 
vatore. " 

Current  Events — Liberty  Educational 
Weekly,  Special  number  compiled 
from  all  releases.  Pathe  Weekly 
News,  No.  98. 

Educational  —  Liberty  Pictorial 
Weekly. 

Feature— "The     Thunderbolt  "—Ka- 

therine  McDonald. 
Comedy—"  A    Lady's    Tailor  "— Sen- 

nett-Paramount. 
Vocal—"  Miserere  from  II  Trovatore." 
Duet   by   Anne   Brown   and  Tom 

Price. 

Organ  Solo — "  Rainbow  of  My 
Dreams. " 

Clemmer  Theatre — 

Overture — "  Serenade." 

Scenic — "  Marim\ba   Land  " — Prizma. 

Feature — "  Please     Get     Married  " — 

Viola  Dana. 
Current    Events — "  News    From  the 

World  Press  " — Gaumont. 
Educational— "  The  Story  of  Zinc"— 

Ford. 


Strand  Theatre — 

Feature — "  Male   and   Female  "  con- 
tinues in  its  second  week. 


 BOSTON  

Modern  Theatre 

Overture- Organ  and  Piano. 
Current  Events— Pathe  Weekly,  No. 
104-105. 

Comedy —"  Speed,"   St.   John,  Para- 
mount. 
Topics  of  the  Day — 

Special  Setting  —  Gold  Fibre 
Screen. 

Features  —  "  The    Cinema  Murder," 

"  His  Wife's  Friend." 
Next  Week—"  Hawthorne  of  the  U.  S. 

A.,"  Wallace  Reid ;  "  Behind  the 

Door,"  Ince  Special. 

Park  Theatre — 

Overture — "  Poet  and  Peasant." 

Scenic — "  Up  the  Wetterhorn  Moun- 
tain "■ — Paramount. 
Paramount  Magazine. 

Special  Setting — Maroon  Draperies 
from  ceiling  and  sides,  together 
with  lanterns  on  latticework,  a  re- 
production of  a  scene  in  the  pic- 
ture. Two  floor  lamps  adorn  the 
stage. 

Feature — "  Every  Woman." 
Next  Week — "  Every  Woman  "—con- 
tinued. 


Madison — 

Overture — "  The  Chaperons." 

Current  Events — Pathe  Review. 

Scenic — "  The  Pushcart  Trail  of  For- 
mosa," Burton  Holmes. 

Vocal—"  Dear  Little  Mother  of  Mine," 
Estelle  Carey. 

Comedy — "  Out  of  the  Inkwell,"  Para- 
mount cartoon. 

Feature — "  The  Long  Arm  of  Man- 
nister,"  H.  B.  Walthall. 

Washington — 

Overture — "Jolly  Robbers." 

Current  Events — Pathe  News. 

Vocal — Frank  Bessinger. 

Comedy — "  Cutting  Out  His  Non- 
sense," Mutt  and  JefT. 

Feature — "  The  Feud,"  Tom  Mix. 

Comedy  — "  Roaming  Bathtub,"  Fox 
Sunshine. 

Next  Week  — "  The  Vengeance  of 
Durand,"  Alice  Joyce. 

Broadway  Strand — 

Overture — "  Babes  in  Toyland." 

Current  Events — International  News. 

Scenic — Bray  Pictograph. 

Feature — "  Male  and  Female,"  third 
and  final  week. 

Next  Week — "  The  Miracle  Man,"  re- 
turn engagement. 

CINCINNATI 

Walnut- 
Overture — Popular  Hits  of  the  Day. 
Current  Events — Pathe  100. 
Scenic — Drowns  Venus  With  Envy — 
Prizma. 

Feature — The  Isle  of  Conquest — Nor- 
ma Talmadge. 
Next  week — Victory. 

Strand — 

Overture — Leave  it  to  Jane. 

Current  Events — Pathe  101. 

Comedy — Monkey  Stuff — Joe  Martin — 

Universal- 
Feature — Counterfeit — Elsie  Ferguson. 
Next  Week — Crooked  Straight. 

Gifts 

Sunshine  Comedy. 
Feature — Jinx — Mabel  Normand. 
Next  Week— Aladdin  and  His  Won- 
derful Lamp. 


JOMH  OAMZ  MOW.   


DETROIT 


Adams — 

Overure — "  The  Mayor  of  Tokio." 
Current  Events — Pathe  News,  Pathe 

Review  and  Free  Press  Weekly. 
Scenic  — "  When    the    Poilu  Came 

Home,"  Pathe. 
Vocal — Emmons  &  Colvin. 
Comedy — Charlie    Chaplin    in    "  The 

Vagabond." 
Feature  —  "Love's    Prisoner,"  Olive 

Thomas.  . 


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Last  week  we  told  you  how  Will  D.  Harris 
of  the  Grand  theatre,  Columbus,  O.,  put 
over  "Every  Woman."  JVii's  is  one  of  his 
newspaper  displays,  a  full  page  in  the 
Columbus  Sunday  Dispatch 


The  Colonial  of  Seattle  frames  this  dis- 
play on  "Jubilo"  to  emphasize  the  ohar- 
acterizations  which  Will  Rogers  has  made 
so  effective  and  also  gives  "  The  Sternal 
Triangle,"  Universal's  clever  dog  picture 
some  of  the  billing.  This  was  the  usual 
Seattle  theatrical  advertising  size  four 
columns  by  sixteen  inches 

Palace 

Current  Events — Topics  of  the  Day — 

Literary  Digest. 
Feature — 23j^  Hours  Leave — Douglas 

McLean. 

Vaudeville — Royal  White  Hussars,  vo- 
calists. Slayman's  Ali  Arabs. 
Comedy  sketch — Star  Boarder. 
Laurell  Lee — Comedienne.  Frank 
Mullane  —  Comedian.  Whipple, 
Ruston  and  Company — Modem 
version  of  "  Shoes." 


BALTIMORE,  MP. 

Parkway  Theatre — 

Current  Events — Pathe  Weekly. 
£ducational — Paramount  Magazine. 
Scenic — Bray  Pictograph. 
Feature — "  It   Pays   to   Advertise  " — 
Bryant  Washburn. 

Wizard  Theatre — 

Current  Events — Fox  Weekly,  Topics 

of  the  Day. 
Educational — Paramount  Magazine. 
Feature — "  Soldiers    of     Fortune  " — 

Realart  special. 

CLEVELAND 

Stillman  Theatre — 

Overture — 1st  Hungarian  Rhapsody. 

Theme — Selections  from  "  A  Modern 
Eve  "  and  selections  from  "  Tina." 

Current  Events — Kinograms  No.  90. 

Specials — Jazz  Monologue  "  L  "  re- 
leased by  Standard  Film  Service 
of  Cleveland. 

Scenic — "The  Forbidden  River" — 
"  Floating  Down  the  Salmon 
River  " — Robertson-Cole. 

Comedy — "Are  Honeymoons  Happy?" 
— Supreme. 


ec  emb  er  27,  i  9  i  9 


155 


Complete  Programs  ShownHereataGlanc 


I  Feature — "  Hawthorne  of  the  U.  S. 

A."— Wallace  Reid. 
I  Next  week — "Broken  Melody,"  fea- 
turing Eugene  O'Brien. 

lAlhanibra  Theatre — 

Overture — Selections  from  "  The 
Royal  Vagabond." 

Theme — ''Just  for  Me  and  Mary." 

Current  Events — Pathe  News  101 — 
Gaumont  Pictorial — Literary  Di- 
gest Topics  No.  34. 

Comedy — "  The  Good  Ship  Rock  and 
Rye  " — Jewell. 

Feature — "  A  Girl  Named  Mary  " — 
Marguerite  Clark. 

Next  Week — "  W  hat's  Your  Husband 
Doing?" 

Metropolitan  Theatre — 

Overture — Romeo  and  Juliette. 
Theme — Popular  waltz  selections. 
Current  Events — Leader-News  Weekly. 
Cartoon — Bray  Piclograph. 
Sunshine  Comedy — "  The  Yellow  Dog 
Catcher." 

Feature — "  A  Joyous  Liar  " — J.  War- 
ren Kerrigan. 

Next  Week — "  The  Gay  Lord  Quex," 
featuring  Tom  Moore. 

Euclid  Theatre — 

Overture — Anvil    Chorus    from  "II 
Trovatore  "  with  electric  anvil  ef- 
fect. 

Themes  —  "  Massenet."  "  Poor  Me," 
waltz  from  1918  Follies.  "Shades 
of  Night." 

Current  Events — Leader-News  Week- 
ly.   Pathe  News  102. 

Prizma  Color  Reel — "  Monte  Carlo." 

Comedy — Mutt  and  Jeff  in  "  Cutting 
Out  His  Nonsense  " 

Feature — Everywoman,  for  an  indefin- 
ite run. 

WASHINGTON 

Metropolitan  Theatre — 

Overture— -"An  Old  Ref  rain"  (Kreis- 
ler),  violin  solo  by  A.  Ralon. 

Current  Events — Universal  news  50 
and  51— Pathe  Review  No.  29— 
Topics  of  the  Day  No.  33. 

Comedy — The  Head  Waiter — Vita- 
graph. 

Feature  —  Sealed  Hearts  —  Eugene 
O'Brien. 

Next  Week's  Feature— The  Girl  From 
Outside. 

Palace  Theatre — 

Overture — The  Evolution  of  Yankee 
Doodle. 

Current  Events — Pathe  News  Nos.  101 
and  102— Topics  of  the  Day  33. 

Cartoon — Mutt  and  Jeff. 

Comedy — Back  to  Nature — Fox. 

Scenic— Midst  Peaceful  Scenes  (Para- 
mount). 

Feature — An  Adventure  in  Hearts — 

Robert  Warwick. 
Next  Week's  Feature— A  Girl  Named 

Mary. 

Rialto  Theatre — 

Overture— Sextette  from  Lucia. 
Current  Events— Rialto  Local  News 

No.  4.— Pathe  News  Nos.  101-102. 
Comedy— Bray  Pictograph. 
Feature— Heart    o'    the    Hills— Mary 

Pickford. 

Next  Week's  Feature— The  Thunder- 
bolt. 


PHILADELPHIA 

Stanley  Theatre — 

Overture — "Chimes  of  Normandy,"  by 
the    Stanley    Concert  Orchestra, 
followed     by     a     violin     solo : 
"  Lcgende,"  ( Wieniawski) . 
Feature — "  The  Isle  of  Conquest  "  (Se- 
lect) with  Norma  Talmadge,  star. 
Current    Events — Special  compilation 
by  Stanley  cameraman  from : 
Pathe  News  No.  101. 
Fox  News  No.  19. 
Current  Events  No.  52. 
Gaumont  Graphic  No.  82. 
Literary  Digest. 
Comcd>- — Mutt     and    Jeff    cartoon : 

"Cutting  Out  His  Nonsense." 
Scenic — Pathe  Review. 

Arcadia  Theatre — 

Feature— "Erstwhile  Susan"  (Realart), 

with  Constance  Binney. 
Current  Events — Pathe  News  No.  101. 

Kinograms  No.  91. 
Scenic — Burton  Holmes  Travelogue. 
Comedj- — Capt.  Kidd's  Kids.  (Harold 

Lloyd). 

Victoria  Theatre- 
Overture — Chimes  of  Normandy. 
Feature — "  The  Speed  Maniac  " — Fox 

—Tom  Mix. 
Current  Events — Pathe  News  No.  101. 
Comedy — "A   Lady's   Tailor";  Mack 

Sennett. 

Educational — "Marie,  Queen  of  Rou- 
mania".  (American  Red  Cross). 

Palace  Theatre — 

Feature — Male  and  Female. 

Current  Events — Pathe  News  No.  101. 

Music — Special  selections  for  organ. 

Regent  Theatre — 

Feature — "The    Miracle    of    Love" — 

Lucy  Cotton. 
Comedy — Should  a  Husband  Dance. 
Educational — Ford  Weekly. 

Fairmount  Theatre — 

Overtures — Selection  :    Angel    Face — 

Victor  Herbert 
Comedy — School  House  Scandal — Fox 

Sunshine  Comedy. 
Scenic — Prizma. 
Weekly — Fox  News. 
Feature — Vengeance  of  Durand — Alice 

Joyce. 


At  The  ALH  AMBRA  Busy 


All  This  Week  — All  This  Week 


WITH  TAMBURITZA  CONCERT  ORCHESTRA 


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A  HUMAN  DRAMATIC  SYMPHONY- A  TREAT 
IT  PRESENTS  A  BEAUTIFUL  LOVE- 
A  Love  That  Violates  The  Sanctity  of  the  Heart 

ONLY  IF  YOU  DRAW  WRONG  CONCEPTIONS 

AND  THEY  WERE  AS  WEAK  AS  ALL  OF  US 


MAIN  FLOOR  28c  BALCONY  17c 

A]l  Next  Week  "AUCTION  OF  SOULS  " 


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"  Mind  The  Paint 


Paul  Ousdanovic  used  this  eleven  inch 
double  column  space  lor  adicrtisinrj  the 
bills  at  both  his  strand  and  Orpheum 
(Cleveland,  0.)  theatris  in  the  Plain- 
dealer  of  Dec.  nth 


PITTSBURGH 

Grand — 

Anita  Stewart 
Girl.  " 

Olympic — 

Constance  Talmadge  in  "  The  Virtu- 
ous Vamp. " 

Minerva — 

D.  W.  Griffith's  "  Broken  Blossoms.  " 
Blackstone — 

Pauline  Frederick  in  "  The  Loves  of 
Betty.  " 


Columbia — 

Charlie  Chaplin  in 


A  Day's  Pleas- 


Liberty — 

.■\nita  Stewart 
Girl. " 


in  "  Mind  The  Paint 


The  Alhambra  theatre  of  Vtica  has  evolved 
a  nice  display  on  "  The  Broken  Butter- 
fly."    This  is  an  ad  which  should  ie 
widely  copied 


Regent — 

"  23V2  Hours'  Leave." 
E.  E.  Cameraphone — 

Olive  Thomas  in  "  The  Glorious 
Lady. " 

Loew's  Lycexim — 

"  The  Miracle  Man.  " 

BUFFALO 

Shea's  Hippodrome — 

Overture — "  Traumerei.  " 

Special  Stage  Setting — "  At  Dusk  " 
silhouette  staged  by  Harold  B. 
Franklin  and  painted  by  Horace 
N.  Smith. 

Vocal — "  Everyone  is  Made  for  Some- 
one. " 

Sung  by  Leo  Considine. 

Feature — "  John  Petticoats  " — Wil- 
liam S.  Hart. 

Comedy — "  A  Ladies'  Tailor  " — Mack 
Sennett.  With  musical  setting 
by  Hipp  Jazz  Band. 

Current  Events — Hippodrome  Pictor- 
ial Review,  made  up  of  Gaumont 
and  Universal  News. 

Next  Week — Maurice  Tourneur's 
"  Victory.  " 


Strand — 

Overture — "  The  Fortune  Teller.  " 
Current  Events — Latest  Pathe  News. 
Feature — "The    Country    Cousin" — 

Elaine  Hammerstein. 
Comedy — "  Nearly      N  e  w  1  y  w  e  d  s  " 

—  Christie. 
Next  Week — Mary  Pickford  in  "  The 

Hoodlum.  " 

MINNEAPOLIS 

New  Garrick  Theatre — 

Overture — "  My  Isle  of  Golden 
Dreams. " 

Current  Events — "  Pathe  News,  No. 
101. 

Vocal — "  Annie  Laurie."   Basso  solo. 

Scenic — "  South  .American  Niagara  " 
— Paramount. 

Cartoon — "  Smart   Set.  " 

Feature — "The  Isle  of  Conquest" — 
Norma  Talmadge.  Given  with 
special  sc-nic  setting  in  the  atmo- 
n'  f^rr  of  the  p"c  urc. 

ST.  RiUL 

New  Garrick  Theatre — 

Overture — "  Tumble  Inn  Selections.  " 
Current  Events — New  Garrick  Digest. 
Cartoon — "  Bobby  Bumps.  " 
Vocal — Solo   by    Annette    Lake,  so- 
prano. 

Feature — "  Heart  o'  the  Hills  " — Mary 
Pickford. 

Special — "  She's  Everywhere.  "  Stage 
Women's  War  Relief  playlet. 

DENVER 

Rialto  Theatre — 

Current  Events — Pathe  News,  Topics 

of  the  Day. 
Feature — "  More    Deadly    Than  the 

Male  " — Ethel  Clayton. 
Scenic — "  Memory      Lane  "      "  Post 

Nature.  " 

Comedy — "  Before  the  Circus  " — 
Briggs— Paramount. 

Rivoli  Theatre — 

Overture — "  Life  a  Dream.  " 
Current  Events — Fox  News. 
Comedy — "  Looking  for  Trouble.  " 
Instrumental — "  Bohemian    Girl  Se- 
lections. " 

Feature — "The  Hoodlum" — Mary 
Pickford. 

Princess  Theatre — 

Feature — "  The  Flame  of  the  Yukon  " 
—  Dorothy  Dalton. 


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On  o  page  of  larger  displays  this  four  inch 
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tre, Cleveland,  received  instant  attention 


156 


Motion  Picture  News 


Motion    Picture    News    First  Annual 

Newspaper  and  Theater  Directory 


Following  investigation  and  statistical  work  covering  a  period  of  a  year,  IMotion  Picture  News  is  able  to  present  herewith  the 
first  newspaper  and  theatre  census  of  the  principal  cities  of  the  United  States  and  Canada.  The  facts  as  given  below  are  com- 
piled from  a  questionnaire  sent  to  all  newspapers  in  cities  of  overtwelve  thousand  population.  The  questionnaire  was  backed  by  re- 
peated follow-ups,  with  the  understanding  that  any  paper  failing  to  reply  was  in  a  measure  "  not  interested  in  motion  pictures." 

The  directory  as  presented  herewith  is  the  latest  step  in  our  constant  effort  to  increase  cooperation  between  the  motion  picture  industry  and  the 
daily  newspaper.  Its  value  to  producers,  distributors  and  others  placing  advertising  and  publicity  through  newspapers  is  evident;  likewise,  its  pres- 
ence in  the  offices  of  the  newspapers  listed  will  be  of  year-round  service,  both  through  making  available  a  knowledge  of  what  other  papers  are  doing 
regarding  motion  pictures,  and  through  the  presence  of  the  producers'  annual  announcements  in  these  pages. 

The  name  of  the  newspaper  appears  first  in  the  table,  then  the  time  of  publication,  tlie  circulation,  the  name  of  the  photoplay  editor,  and  the  amusement  advertising  rate. 
The  quoted  matter  following  is  a  resume  of  the  answers  to  various  questions.  Where  the  managing  editor  or  some  other  executive  is  listed  in  the  place  given  to  the  photo- 
play editor's  name  it  is  an  indication  that  the  person  so  listed  is  the  one  attending  lo  photoplay  news. 

An  additional  index  by  States  is  given  on  page  157,  opposite. 


ABERDEEN,    SOUTH    DAKOTA— Population  11,846 
AMERICAN— Morn.,  Sun. — 5,300— J.  H.  McKeever— 50  cts.  inch 

"  Si.\  theatres,  all  downtown,  no  advertising  daily  or  Sunday.  No  special 
editorial  co-operation.  Would  use  cuts  or  mats.  Sunday  circulation  5,600. 
Agitation  favoring  state  censorship  prompted  a  boycott  and  theaters  are 
still  peeved." 

DAILY  NEWS— Aft.— 4,127— J.  G.  Sanders,  Mg.  Ed.— 25  cts.  inch 

"  Six  theatres,  all  downtown,  six  advertise  daily.  No  special  editorial  co- 
operation but  co-operates  considerably  in  preparation  of  advertising.  Would 
appreciate  any  copy  for  ads  and  any  new  Ideas." 

ABERDEEN,   WASHINGTON— Population  18,220 
WORLD — Aft. — 6,189 — Leonard  Hii.ton — 40  cts.  inch. 

"  Nine  theatres,  five  downtown  houses.  (Jives  advertising  reading  notices, 
photoplay  department  dally.  Will  co-operate  with  exhibitors  in  preparing 
advertising  to  any  extent  they  request." 

ABILENE,  TEXAS — Population  12,806 
DAILY  REPORTER — Aft.  &  Sun.— 3,638— Geo.  S.  Anderson,  Mg.  Ed.— 33  cts.  inch 
"  Sunday  circulation  3,000.     Three  theatres,  all  downtown,  three  adverti.se 
daily  and  Sunday.    Editorial  co-operation.    Helps  exhibitors  by  suggesting 
layouts  of  display,  etc." 

ADRIAN,   MICHIGAN— Population  11,284 
TELEGRAM — Aft. — 10,404 — ^J.  S.  Gray,  Mg  Ed. — Rates  not  mentioned 

"  Three  theatres,  all  downtown,  three  advertise  daily.  Editorial  co-operation. 
Theatres  given  all  the  co-operation  required.  Appreciate  ad-mats  received 
in  time  to  solicit  copy." 

AKRON,  OHIO— Population  80,291 
BEACON  JOURNAL— Aft— 29,755— H.  Eaton,  Photo  Ed.— 75  cts.  inch 

"  Twenty-eight  theatres,  nine  downtown  houses.  Daily  notices,  publicity  cuts 
on  Saturday.  Editorial  co-operation.  Assists  exhibitors  in  preparation  of 
advertising.  Cuts  and  mats  used  on  Saturday.  Seventeen  theatres  adver- 
tise daily." 

TIMES — Aft."  &  Sun. — 21,000 — Mary  Ley,  Photo  Ed. — 75  cts.  inch 

"  Sunday  circulation,  20,000.     Saturday  and  Sunday  photoplay  department. 
Editorial  co-operation.    Press  matter  and  news  concerning  plays  and  players 
used.     Prefer  good  action  pictures.     Twenty-two  theatres  advertise  daily 
and  ten  Sunday." 
PRESS— Aft. — 19,567— M.  L.  Felber— Rates  not  given 

"  Twenty-five  theatres,  nine  downtown  houses,  twenty-two  advertise  daily. 
Runs  '  movie  page '  practically  every  day.  Co-operates  with  exhibitor  in 
preparation  of  advertising.    Cuts  and  mats  are  used  if  they  are  good." 

ALBANY,  NEW  YORK— Population  107,979 
TIMES-UNION— Aft.  36,000— James  T.  Glynn,  Mg.  E.— $2.10  per  inch 

"  Sixteen  theatres,  C  downtown  houses,  sixteen  advertise  daily.    Reviews  given 
but  news  is  printed  according  to  its  value.    Cuts  and  mats  used  but  prefers 
matter  a  week  or  two  ahead  of  Albany  bookings." 
KNICKERBOCKER  PRESS— Morn.  &  Sun.— 34,592— Lynn  J.  Arnold,  Jr.,  Mg.  Ed.— 
65  cts.  inch 

"  Fifteen  theatres,  seven  downtown  houses,  eight  advertise  daily  and  three 
Sunday.  Editorial  co-operation,  provided  advertising  reading  notices  and 
news  is  of  value.  News  of  productions  and  players  printed.  Efiicient  copy 
department  and  good  engraving  plant  assists  exhibitors  in  preparation  of 
advertising. 

JOURNAL — Aft. — 17,000 — James  H.  Gaylor — Rates  not  given 

"  Fifteen  theatres,  nine  downtown  houses,  eight  advertise  daily.  All  adver- 
tisers are  played  up.  Advertising  reading  notices  made  a  specialty  of  Sat- 
urdays. Prints  a  little  news  but  thinks  most  of  it  overdrawn.  Co-operates 
with  exhibitor  in  preparation  of  advertising." 

ALBUQUERQUE,   NEW  MEXICO— Population  13,507 
EVENING  HERALD— Aft.— 4,261— Mrs.  Alida  F.  Sims— Rates  not  given 

"  Four  theatres,  all  downtown,  four  advertise  daily.  Cuts  used  when  space 
permits.  lieviews  of  productions  and  news  of  players  used.  Co-operates 
with  exhibitors  in  advertising." 

ALLENTOWN,   PENNSYLVANIA— Population  60,297 
MORNING  CALL — Morn. — 23,535 — Eugene  J.  Hazard,  Photo  Ed. — Rates  not  given 

"  No  special  editurial  co-operation.    Cuts  and  mats  used." 
EVENING  ITEM— Aft.— 8,613— Chas.  W.  Weiser,  Mg.  Ed.— Rates  not  given 
MORNING  DEMOCRAT — Morn. — Under  same  management 

"  No  special  editorial  co-opcrntion.     Advertising  reading  notices  given  under 
each  theatre.    Appreciate  ad  mats  and  designs." 
CHRONICLE  &  NEWS— Aft. — 5,132— Fred  T.  Willenbacher — 30  cts.  inch 

"  No  spec  ial  editorial  co-operation.    Mats  and  cuts  used  if  good." 
LEADER — Aft. — 6,125 — Geo.  R.  Roth,  Mg.  Ed. — 25  cts.  inch 

"Fifteen  theatres,  five  downtown  houses,  five  advertise  daily.  No  special 
editorial  co-operation." 

ALTOONA,  PENNSYLVANIA— Population  60,000 
TRIBUNE— Morn.— 9,000— J.  V.  Taylor— 25  cts.  inch 

"  Gives  libeial  reading  notices  daily,  on  current  bills,  and  gives  exliibitors 
assistance  in  preparing  advertising.  Twelve  theatres,  four  downtown  houses, 
four  advertised  daily." 

AMARILLO,  TEXAS— Population  13,505 
DAILY  NEWS— Morn.  &  Sun.— 4,610,  incl.  Sun.— R.  B.  McCorkel,  Mg.  Ed.— 32  & 
37  cts.  inch 

"  Three  theatres,  all  downtown,  three  advertise  daily.  Notices  given  with  ads. 
No  special  editorial  co-operation." 

AMSTERDAM,  NEW  YORK— Population  34,319 
EVENING  RECORD— Aft. — 5,873 — E.  O.  Stowitts.  Photo  Ed.— 35  cts.  inch 

"  Five  theatres,  all  downtown,  five  advertise  daily.  (Jives  reading  notices  on 
change  of  bill.    Co-operates  with  theatres  in  prei)aring  advertising." 


ANACONDA,  MONTANA— Population  14,000 
ANACONDA    STANDARD — Morn.    &    Sun. — 17,707— Ed.'s    name    not    given — 55 
daily,  60  Sun. 

"  Anaconda,  three  theatres,  Butte  8  theatres.  All  Anaconda  theatres  adver- 
tise ;  three  Butte.  Reading  notices  given  occasionally.  No  special  editorial 
co-operation. 

ANDERSON,  INDIANA— Population  23,453 
HERALD — Aft.  &  Sun. — 6,800 — M.  Walker— 25  cts.  inch 

"  Sunday  circulation  8.200.  Although  exhibitors  are  helped  in  advertising  copy 
there  is  no  special  editorial  co-operation." 

ANDERSON,  SOUTH  CAROLINA— Population  11,424 
DAILY  MAIL — Aft. — 4,693 — G.  Paul  Brown — 20  cts.  inch 

"  Six  theatres,  all  downtown,  two  advertise  daily,  one  Sunday.  No  special 
editorial  co-operation.    Cuts  and  mats  used  in  moderation. 

ANNISTON,  ALABAMA— Population  13,686 
STAR — Aft.  &  Sun. — 6,514 — H.  P.  Prater— 50  cts.  inch 

"  Sunday  circulation  6,514.  Five  theatres,  two  downtown,  four  advertise  dally 
and  four  Sunday.  No  special  editorial  co-operation.  Attractive  cuts  of 
women,  etc.,  used." 

ANSONIA,  CONNECTICUT— Population  16,204 
EVENING  SENTINEL — Aft.,  6,579— H.  F.  Emerson,  Adv.  Mgr.— 50  cts.  inch 

"  No  special  editorial  co-operation.  Liberal  amount  of  reading  notices  given. 
Cuts  and  mats  used."    Six  theatres,  all  downtown,  all  advertise  daily. 

ASHLAND,   WISCONSIN— Population  11,594 
PRESS — Aft. — 2,850 — John  C.  Chappie,  Mg.  Ed. — Rates  not  mentioned 

"  Three  theatres,  all  downtown,  two  advertise  daily.  No  special  editorial 
co-operation.  Cuts  and  mats  used  if  sufficient  advertising  connected  with  it. 
Would  like  producers  to  advertise." 

ASHEVILLE,  NORTH  CAROLINA— Population  20,157 
CITIZEN— Morn.  &  Sun.— 11,711— C.  B.  Taylor— 50  cts.  inch 

"Sunday  circulation  10.003.  Four  theatres,  all  downtown,  three  advertise 
daily  and  Sunday.  Iteo.ding  notices  given  every  day  on  each  picture.  News 
of  pictures  and  players  printed  on  Sunday.    Cuts  and  mats  used  on  Sunday." 

ASTORIA,  OREGON— Population  10,117 
EVENING  BUDGET — Aft. — 2,200 — J.  E.  Gratke,  Mg.  Ed.— 30  cts.  inch 

"  Four  theatres,  all  downtown,  advertise  spasmodically.  No  special  editorial 
co-operation.    Copy  prepared  for  exhibitors." 

ATHENS,  GEORGIA— Population  16,900 
BANNER — Morn  &  Sun. — 3,500 — H.  J.  Rown — 18  to  40  cts.  inch 

"  Sunday  circulation  3.552.  Two  theatres,  one  downtown,  two  advertise  dally, 
two  Sunday.  Editorial  co-operation.  Prepared  advertising  for  theatres. 
Mats  used  with  copy  of  story." 

ATLANTA,  GEORGIA— Population  179,292 
ATLANTA  JOURNAL — Aft.  &  Sun.— 60,787 — Robert  Haverty— 10  cts.  per  hne 

"Sunday  circulation  71.653.    Twenty-two  theatres,  15  downtown  houses;  ten 
theatres  advertise  daily,  11  Sunday.    Editorial  co-operation." 
GEORGIAN — Morn. — AMERICAN— Sun. — 65,000— C.  A.  Carroll — $1.40  inch 

"  Sunday  circulation  100,000.    Eight  theatres  advertise  daily,  nine  Sunday.  No 
special  co-operation." 
Other  Atlanta  daily:     CONSTITUTION— Morn.  &  Sun. 

ATLANTIC  CITY,   NEW  JERSEY— Population  51,667 
PRESS   &   UNION— Morn.    &   Aft.— 14,871— F.    E.    Croasdale,   Mg.   Ed.— 12  cts. 
line  3,500  lines 

"  Sixteen  theatres,  all  downtown,  all  but  one  advertise  daily.    Reading  notices 
with  advertising.    No  special  editorial  co-operation." 
Other  Atlantic  City  daily:  GAZETTE-REVIEW. 

ATTLEBORO,   MASSACHUSETTS— Population  18,480 
DAILY  SUN— Aft. — 5,000 — C.  C.  Cain,  Jr.,  Photo  Ed. — Rates  not  mentioned 

"  Two  theatres,  all  downtown,  one  advertises  daily.  Special  editorial  co-opera- 
tion.   Cuts  and  mats  used.    Prints  column  of  news  each  week." 

AUBURN,  NEW  YORK— Population  32,468 
ADVERTISER  JOURNAL — 4,921 — Victor  J.  Callanan,  Mg.  Ed. — 60  cts.  inch 

"  Four  theatres,  four  downtown,  three  advertise  daily.     Special  editorial  co- 
operation.   Co-operates  with  theatres  in  preparing  advertising  if  requested." 
CITIZEN— Aft. — 7,474— Wm.  O.  Dapping,  Mg.  Ed.— 60  cts.  inch 

"  Four  theatres,  four  downtown  houses,  all  advertise  daily.  No  special  edi- 
torial co-operation.    Assist  theatres  with  advertising  copy  if  requested." 

AUGUSTA,  MAINE — Population  13,860 
AUGUSTA  DASLY-iCENNEBEC  JOURNAL — Mom.— 10,633— G.  R.  Chadbourne, 
Mg.  Ed. — 40  c.s.  inch 
"  Two  theatres,  one  downtown,  one  advertises  daily,  one  occasionally.  No 
special  editorial  co-operation." 

AUGUSTA,   GEORGIA— Population  49,451 
CHRONICLE — Morn.  &  Sun. — 12,110 — Bradley  Chester,  Photo  Ed. — 70  cts.  inch 

"  Ten  theatres,  seven  downtown  houses,  seven  advertise  regularly,  three  occa- 
sionally. No  special  editorial  co-operation.  Paper  too  small  to  use  many 
cuts  or  mats." 

AURORA,   ILLINOIS— Population  33,022 
BEACON  NEWS — Aft.  &-  Sun. — 16.000 — Ed's  name  not  given — Rates  not  given 

"  Sunday  circulation  16.000.  Five  the.itres,  all  downtown,  all  advertise.  No 
special  editorial  co-operation,  but  news  of  pictures  and  players  Is  occasion- 
ally printed." 


December  2  y ,  1919 


157 


AIS  INDEX  TO  THE  NEWSPAPER  DIRECTORY  BY 


ALABAMA 

Annis!on    156 

Birmingham    158 

Gadsden    160 

Montgomery    163 

Selma    166 

ARIZONA 

Phoenix    16'5 

Tucson    167 

ARKANSAS 

Little  Rock   162 

Pine   Bluff    165 

Texarkana    167 

CALIFORNIA 

Bakershcld   157 

Eureka   /   160 

Fresno    160 

Long  Beach    162 

Los  Angeles    162 

Oakland    164 

r^niona    165 

Ridiands    165 

Riverside    165 

San   Bernardino    165 

San  Diego    166 

San  Francisco    166 

San  Jose    166 

Santa  Barbara    166 

Stockton    167 

CONNECTICUT 

Ansonia    156 

Bridgeport   158 

Hartford    161 

Manchester    162 

Meriden    163 

New   Britain    163 

New  Haven   163 

New  London    163 

Norwalk   164 

Norwich   164 

Stamford    167 

Waterbury    168 

Willimantic    168 

COLORADO 

Colorado  Spgs   159 

Denver    159 

Pueblo    165 

Trinidad    167 

DELAWARE 

Wilmington    168 

DIST.  OF  COLUMBIA 
Washington    168 

FLORIDA 

Jacksonville    161 

Miami    163 

Pensacola   164 

Tampa    167 

GEORGIA 

Athens    156 

Atlanta   156 

Augusta    156 

Columbus   159 

Macon    162 

Rome    165 

Savanah    166 

Way  Cross    168 

IDAHO 
Boise    158 

ILLINOIS 

Aurora    156 

Belleville    157 

Bloomington    158 

Cairo    158 

Canton    158 

Champaign    158 

Chicago    159 

Dannville   159 


Decatur    159 

East  St.  Louis    159 

Elgin    160 

Kvanston    160 

Kankakee    161 

Matoon    162 

Moline    163 

Peoria    164 

Quincv    165 

Rockfbrd    165 

Rock   Island    165 

Springfield    166 

Streator    167 

Waukegan    168 

INDIANA 

Anderson    156 

Elkhart    160 

Evansville    160 

Fort  Wayne    160 

Gary    160 

Hammond    161 

Indianapolis    161 

Kokomo    161 

Lafayette    161 

La  Porte    161 

Logansport    162 

Marion    162 

Michigan  City    163 

Xluncie    163 

Richmond    165 

South  Bend    166 

Terre  Haute    167 

Vincennes    168 

IOWA 

Burlington    158 

Cedar  Rapids    158 

Clinton    159 

Council  Bluffs    159 

Davenport    159 

Des  Moines    159 

Dubuque    159 

Marshalltown    162 

Mason  City    162 

Sioux  Citv    166 

Waterloo  '   168 

KANSAS 

Coffeyville    159 

Hutchinson    161 

Independence   161 

Lawrence   161 

Leavenworth    162 

Parsons    164 

Pittsburgh    164 

Topeka    167 

Wichita    168 

KENTUCKY 

Covington    159 

Lexington    162 

Louisville    162 

Owcnsboro    164 

Paducah    164 

LOUISIANA 

Monroe    163 

New  Orleans    163 

Shreveport   166 

MAINE 

Augusta    156 

Bangor    157 

Biddeford    157 

Lewiston    162 

Portland    165 

MANITOBA 

Brandon   158 

Winnipeg   168 

MARYLAND 

Baltimore    157 

MASSACHUSETTS 
Attleboro    136 


Beverly    1,57 

Boston    158 

Brocton    158 

Fitchburg    160 

Gardner    160 

Haverhill    161 

Holyoke    161 

Lawrence   161 

Leominster    162 

Lowell    162 

Lynn    162 

Marlboro    162 

New  Bedford    163 

Newburyport    163 

New  Bedford   163 

North  Adams    164 

Northampton   164 

Pittsfield    164 

Springfield    166 

Taunton    167 

^Vakefield   168 

Waltham    168 

Woburn    168 

Worcester    168 

MICHIGAN 

Adrian    156 

Battle  Creek    157 

Bay   City    157 

Detroit    159 

Flint    160 

Fon  du  Lac    160 

Grand  Rapids   160 

Kalamazoo    161 

Lansing    161 

Manistee    162 

Marquette    162 

Muskegon    163 

Port  Huron    16S 

Saginaw    166 

Sault  Ste.  Marie    166 

Traverse  City    167 

MINNESOTA 

Duluth    159 

Minneapolis    163 

St.  Paul    165 

Virginia    168 

Winona   168 

MISSISSIPPI 

Hattiesburg   161 

Jackson    161 

Meridian   163 

Natchez    163 

Vicksburg    167 

MISSOURI 

Joplin    161 

Kansas  City    161 

St.  Joseph    165 

St.  Louis    165 

Sedalia    166 

Springfield    166 

MONTANA 

Anaconda    136 

Billings    158 

Butte    158 

Great   Falls    160 

Helena    161 

Missoula    163 

NEBRASKA 

Lincoln    162 

Omaha    164 

NEVADA 

Reno    165 

NEW  HAMPSHIRE 

Concord    159 

Manchester    162 

Nashua   163 

NEW  JERSEY 

Atlantic  City    136 


Bayonne    157 

Bridgeton    158 

Camden    158 

Elizabeth    160 

Hackensack   160 

Jcrsev   City    161 

Millville    163 

Morristown    163 

Newark   163 

New  Brunswick   163 

Passaic    164 

Patersdn    164 

Perth  Amboy    164 

Trenton    167 

I'nion  Hill    167 

NEW  MEXICO 

Albuqerqjie    156 

NEW  YORK 

Albany    1.36 

Amsterdam    156 

Auburn    156 

Balavia    157 

Beacon    157 

Binghamton    158 

Brooklyn    158 

Buffalo    158 

Cohoes    159 

Corning    159 

Eln-.ira    160 

Glens   Falls    160 

Ithaca   161 

Jamestown   16t 

Kingston    161 

Lackawanna    161 

Little   Falls    162 

Mt.  Vernon    163 

Newburgh    163 

New   York    164 

Niagara   Falls    164 

North  Tonawanda    ....  164 

Ogdensburg    164 

Olean    164 

Oswego    164 

Peekskill    164 

Port  Chester   165 

Poughkeepsie    165 

Rochester    165 

Rome    165 

Saratoga  Springs   166 

Schenectady    166 

Syracuse    167 

Troy    167 

Utica    167 

Yonkers    168 

NORTH  CAROLINA 

Ashevillc    156 

Charlotte    158 

Durham    159 

Greensboro    160 

Raleigh    165 

Wilmington    168 

Winston-Salem    168 

NORTH  DAKOTA 

Fargo    160 

Grand  Forks    160 

OHIO 

Cincinnati    159 

Cleveland    159 

Columbus    139 

Dayton    159 

East  Liverpool   159 

Marietta    162 

Marion    162 

Middletown    163 

Newark    163 

Portsmouth    165 

Sandusky    166 


STATES 

Springlicld    166 

Steubenvillc    167 

Tiffin    167 

Toledo    167 

Warren    168 

Voungstown    168 

Zanesvillc    168 

OKLAHOMA 

Enid    160 

Guthrie    160 

Muskogee    163 

Oklahoma  City   164 

Shawnee    166 

Tulsa    167 

OREGON 

Astoria    156 

Eugene    160 

Portland    165 

Salem    166 

PENNSYLVANIA 

Alkntown    156 

Altoona    156 

Brad<lock   158 

Bradford    158 

Butler    158 

Carbondale    158 

Chambersburg    158 

Chester    158 

Coatesvile    159 

Connollsville    159 

Du  Bois    159 

Easton    159 

Erie   160 

Greensburg    160 

Hazelton    161 

Johnstown    161 

Lancaster    161 

Lebanon    162 

McKeesport    162 

Mahanoy  City    162 

Meadville    163 

Monessen    163 

Mount  Carmel    163 

New  Castle    163 

Oil  City    164 

Philadelphia    164 

Pittsburgh    164 

Pottsvillc    165 

Reading    165 

Scranton    166 

Shamokin    166 

Sharon    166 

Shenandoah    166 

Uniontown    167 

Washington    168 

Warren    168 

West  Chester    168 

WilkesBarre    168 

Williamsport    168 

York    168 

RHODE  ISLAND 

Pawtucket    164 

Providence    165 

Woonsocket    168 

SOUTH  CAROLINA 

Charleston    158 

Columbia    159 

Greenville    160 

SOUTH  DAKOTA 

Aberdeen    156 

TENNESSEE 

Chattanooga    158 

Jackson    161 

Memphis   : .  .  163 

TEXAS 

Dallas    159 

Waco    168 

Fort    Worth   160 

Galveston    160 

Houston    161 


UTAH 

Ogden    164 

Salt  Lake    166 

VERMONT 

Barre    157 

Burlington    158 

Rutland    165 

VIRGINIA 

Danville    159 

Newport  News   163 

Norfolk    164 

I'etersburg    164 

Portsmouth    165 

Richmond    165 

Roanoke    165 

WASHINGTON 

Aberdeen    156 

Everett    160 

Seattle    166 

Spokane    166 

Tacoma    167 

\'ancouvcr   167 

Walla    Walla    168 

Yakima    168 

WEST  VIRGINIA 

Charleston    158 

Clarksburg    159 

Martinsburg    162 

Alorgantown    163 

Wheeling    168 

WISCONSIN 

Ashland    156 

Beloit    157 

Kau  Claire    160 

Janesville    161 

Lacrosse    161 

Madison      162 

Marinette    162 

Milwaukee    163 

Oshkosh   164 

Racine    165 

Sheboygan    166 

Superior    167 

Wausau    168 

DOMINION  OF  CANADA 
ALBERTA 

Calgary    158 

Kdmonton    160 

Lethbridge    162 

BRITISH  COLUMBIA 

Vancouver    167 

Victoria   -167 

NEW  BRUNSWICK 

St.  John    165 

NEWFOUNDLAND 
St.  John's    165 

NOVA  SCOTIA 

Halifax    160 

Sydney    167 

ONTARIO 

Brantford    158 

Guelph   160 

Hamilton    160 

Kingston    161 

Kitchener    161 

London    162 

Ottawa    164 

St.  Catherine's    165 

St.   Thomas    166 

Stratford    167 

Toronto    167 

Windsor    168 

QUEBEC 

Montreal    163 

Ouebec    165 

SASKATCHEWAN 

Moose  Jaw    163 

Saskatoon    166 


AUSTIN,  TEXAS— Population  23,218 
AMERICAN — Morn.  &  Sun. — 7,000 — Bytelle,  Mg.  Ed. — Rates  not  given 

•'  Sunday  circulation  9.000.    Six  theatres,  all  downtown,  five  advertise  daily, 
five  Sunday.     No  special  editorial  co-operation,  but  news  of  features  and 
players  is  printed  occasionally." 
STATESMAN — Aft.  &  Sun. — F.  Ray  Carpenter,  Photo  Ed. — 98  cts.  inch 

"Circulation  not  given.  Five  theatres,  all  downtown,  four  advertise  daily, 
none  Sundays.    No  special  editorial  co-operation.    Cuts  and  mats  used." 

BAKERSFIELD,  CALIFORNIA— Population  15,538 
BAKERSFIELD  CALIFORNIAN—Afr.— 6.230— R.  C.  Miller,  Mg.  Ed.— Rates  not 
given 

"  Five  theatres,  three  downtown,  four  advertise  daily.    No  special  editorial  co- 
operation.   Does  not  use  cuts  or  mats." 
ECHO — Morn.  &  Sun. — Cir.  not  given — A.  W.  Mason.  Mg.  Ed. — Rates  not  given 
"  No  reading;  notices  piven.    No  editorial  co-operation  unless  paid  for.  .\dver- 
tising  prepared  if  requested.    Nine  theatres,  one  downtown,  three  advertise 
daily,  five  Sunday." 

BALTIMORE.  MARYLAND— Population  579,590 
AMERICAN — Morn.  &  Sun. — No  cir.  given — W.  B.  Clarke.  Mg.  Ed. — 37i/2  cts.  inch 
'■  Sunday  circulation  02.406.    110  theatres,  !•")  downtow^n,  42  advertise  Sunday. 
Ediioi-iiil  co-operation  given.     Reviews  printed  of  pictures  and  players  as 
sp:ici'  permits." 
STAR — Aft. — Cir.  not  given 

Twentv-rislit  theatres  advertise  daily.    Same  management  as  AMERICAN. 
NEWS — Aft.  &  Sun. — 105.416— Henry  Ehrman — 15-30  cts.  inch 

■■  Nine  theatres  advertise  daily.  44  Sunday.     Special  editorial  co-operation. 
Sp"<ial  aileiilion  is  siven  to  advertising  copy." 
STAR— Aft. — 40,000— J.  R.  Evans— 25  cts.  inch 

"  Tliirty-two  tlieafres  advertise  Afonday.     Special  editorial  co-operation.  All 
advertising  copy  prepared  and  designs  (rotten  un." 
SUN— Morn,  Aft.  &  Sun.— 73,159  (Eve.);  95,443  (Morn.)— J.  M.  Shellman— $1.00 
per  line 

"Sunday  circulation  1"_'.'1.701.  Thirteen  theatres  advertise  daily  and  Sunday. 
Special  editorial  co-operation.  All  advertising  prepared  for  thealres,  layouts, 
cuts,  copy,  ets." 

BANGOR,  MAINE — Population  26.061 
DAILY  NEWS— Morn.— 18.341— Lawrence  T.  Smyth— 50  cts.  inch 

"Four  ihintres.  all  downtown  houses,  all  advertise  daily.  No  special  editorial 
co-operation.    Reviews  given.  ' 

BARRE,  VERMONT— Population  11,706 
TIMES— Aft.— 6,765— F.  E  .Langby.  Adv.  Mg.— 20  cts.  inch 

"  Four  theatres,  two  downtown  houses,  two  advertise  daily.  No  editorial  co- 
operation.   Try  to  make  advertising  attractive." 

BATAVIA.  NEW  YORK— Population  13,278 
NEWS— Aft.— 8,458— Ralph  Young,  Photo  Ed.— 35  cts.  inch 

•  No  special  editorial  co-operation.  Reading  notices  given  as  attraction  or  ad- 
vertising warrants     Two  theatres,  both  downtown.    Both  advertise." 


BATTLE  CREEK,  MICHIGAN— Population  28,122 
ENQUIRER  AND  NEWS— Morn,,  Aft.  &  Sun.— 11,500  Fred  Evans,  Photo  Ed.— 
STA  and  45  cts.  inch 
"  Eight  theatres,  eight  downtown  houses,  six  advertise  daily,  seven  Sunday. 
Editorial  co-operation  given." 

BAY  CITY,  MICHIGAN— Population  47,047 
BAY  CITY  TIMES— Aft.— 16.765— W.  H.  Gustin,  Mg.  Ed.— Rates  not  given 

"  Ten  theatres,  five  downtown  houses.  si.\  advertise  daily.    No  special  editorial 
co-operation.    Layouts  som. ■times  printed." 

BAYONNE,  NEW  JERSEY— Population  64,461 
BAYONNE  TIMES— Aft.— 9,600— H.  L.  Martin,  Mg.  Ed.— 45  cts.  inch 

"  Nine  picture  theatres,  three  downtown  houses.    Seven  advertise  daily.  Sp» 
cial  editorial  co-operation.    Can  use  cuts." 
BAYONNE  REVIEW— Aft.— 5,000— L.  Vultre,  Mg.  Ed.— 35  cts.  inch 

"  Six  tlieatres  advertise  daily.    No  special  editorial  co-operation.  Appreclatt 
ad-iiiats.  ' 

BEACON,  NEW  YORK— Population  10,165 
JOURNAL — Aft.— 1.350 — J.  F.  Cronin,  Mg.  Ed. — 10  cts.  inch 

••  Three  theatres,  all  downtown,  all  advertise  daily.  Special  editorial  co-ojjera- 
tion  given.    Cuts  used,  not  mats," 

BEAUMONT,  TEXAS— Population  33,000 
BEAUMONT  ENTERPRISE— Morn,  &  Sun. — 19,547 — Alfred  Jones — No  rates  given 
"  I'ive  theatres,  all  downtown,  four  advertise  daily,    Sunday  circulation  2;i.7.S6, 
No  special  editorial  co-operation,    I'repaie  advertising  copy," 
JOURNAL— Aft.  &  Sun.— 6.424— C.  E.  Marsh,  Mg.  Ed.— 56  cts.  inch 

"Sunday  circulation  .").20.",    No  .special  editorial  co-operation.    Reviews  given. 
Cuts  and  mats  used  if  of  current  interest," 

BELLAIRE,   OHIO— Population  13.896 
LEADER — Aft. — 3,480 — M.  Aldredge,  Mg,  Ed, — No  rates  given 

•■  I'ive  thinires.  inur  downiuwii  ;  tluec  jnlvi  rtisc  daily,     -No  special  editorial 

"'  '"  '"'  BELLEVILLE,  ILLINOIS— Population  21.139 
NEWS-DEMOCRAT— Aft.— 5,000— A.  E.  Kern — Rates  not  given 

•Nine  I  ue.i  I  ITS.  two  downtown;  two  advertise  daijy.     Special  editorial  co- 
operation given." 

BELOIT.  WISCONSIN— Population  17.122 
DAILY  NEWS— Aft.— Circ.  not  given— Mrs.  M.   M.  Wallace— 35  cts.  inch 

"Two  theatres,  hnth  diiwnrnwn  ;  both  advertise  d,iily.    .No  special  editorial  co- 
operation.    (Hiod  advertising  copy  service  given  daily." 

BEVERLEY,  MASSACHUSETTS— Population  22,959 
EVENING  TIMES— Aft.— 4,500— Photo  Ed.  not  given— SO  cts.  inch 

"Two  theatres,  both  neisjlihor  liouscs  ;  both  advertise.     No  special  editorial 
co-operation.    Cuts  used  at  times." 

BIDDEFORD,  MAINE— Population  17,475 
RECORD— Aft.— 2,378 — A.  H.  Milliken— 30  cts.  inch 

"  Two  theatres,  one  downtown  :  one  advertises  daily.    No  special  editorial  co- 
operation.   No  co-operation  in  preparing  advertising." 


15& 


Motion  Picture  News 


BILLINGS,  MONTANA— 13,020 
GAZETTE — Morn.,  Aft.  &  Sun. — 14,000 — Joe  L.  Markham — No  rates  given 

"Three  theatres,  all  downtown  ;  all  advertise  in  the  daily.  No  special  editorial 
co-operation  given."  .  . 

BINGHAMTON,  NEW  YORK— Population  55,901 
PRESS  AND  LEADER — Aft. — Circ.  not  given— Pierce  Weller— $2.50  inch 

"  Twenty-two  theatres,  six  downtown  houses  ;  eight  advertise  daily.  Adver- 
tising rates,  $2,50  per  inch,  first  insertion,  $1.25  subsequent.    No  special 
editorial  co-operation." 
REPUBLICAN   HERALD— Mom. — 11,000 — John   Schanz— $1.00  and  $1.50  inch 
■■  Twenty  theatres,  six  downtown,  six  advertise  (iaily.    No  special  editorial  co- 
operation.   Assists  exhibitors  in  preparation  of  advertising." 

BIRMINGHAM,   ALABAMA— Population  132,685 
AGE  HERALD— Morn.  &  Sun.— 23,974 — W.  M.  Hulsey— $1.75  per  inch 

•'  Sunday  circulation,  30,340  ;  rates,  $2.10  inch.    Special  editorial  co  operation. 
Twelve  theatres,  eight  downtown  houses   (three  colored);  four  advertise 
daily,  five  Sundays." 
LEDGER — Aft. — 38,022 — Hyman  Leader — $1.00  per  inch- 

"  Thirteen  theatres,  eleven  downtown  houses  ;  eight  advertise  daily.  Special 
editorial  co-operation.  Could  use  mats.  Copy  department  at  exhibitors' 
disposal." 

NEWS — Aft.  &  Sun. — 50,000 — Herbert  Porter — Rates  not  given 

"  Fifteen  theatres,  ten  downtown  houses  ;  six  advertise  dally,  six  Sunday. 
Special  editorial  co-operation.  Reviews  given  and  news  of  features  and 
players  printed." 

BLOOMINGTON,  ILLINOIS— Population  26,850 
PANTAGRAPH— Morn.— 17,254 — H.  O.  Davis,  Mg.  Ed. — 40  cts.  inch 

"No  special  editorial  co-operation.  Four  theatres,  four  downtown  houses;  two 
advertise  daily.  Could  use  ad  mats  if  sent  several  days  ahead  of  showing 
of  picture." 

DAILY    BULLETIN — Aft.   &   Sun. — 7,547 — Editor's  name  not   mentioned — Rates 
not  given 

"  Five  theatres,  four  downtown  houses  ;  three  advertise  daily,  four  Sunday. 
No  special  editorial  co-operation." 

BOISE,  IDAHO— Population  29,657 
STATESMAN— Morn.  &  Sun. — Circ.  not  given— H.  E.  Abend,  Mg.  Ed. — Rates  not 
given 

"  Four  theatres,  all  downtown  ;  all  advertise  daily  and  Sunday.    Special  edi- 
torial co-operation  given." 
CAPITAL  NEWS— Aft.  &  Sun.— 12,682— H.  A.  Lawson,  Photo  Ed. — 40  cti.  inch 
"  Four  theatres,  three  downtown  ;  two  advertise  daily,  two  Sunday.  Special 
editorial  co-operation.    Sunday  circulation,  11,S94." 

BOSTON,   MASSACHUSETTS— Population  767,589 
ADVERTISER-AMERICAN— Sun.— 365,000— E.  F.  Harkins — 40  cts.  Une 

"  Forty  ti  eatres,  sixteen  downtown  houses  ;   thirty  advertise.     Editorial  co- 
operation given.    Reviews  given." 
AMERICAN — Aft. — 300,000 — F.  J.  Mclsaac — 40  cts.  city,  20  cts.  suburban 

"One  hundred  and  fifty  theatres,  twenty-five  downtown  houses;  hlty  advertise 
daily,  twenty  Sundays.  Editorial  co-operation  in  editorial  and  advertising 
matter." 

RECORD — Aft.  &  Sun. — 41,855 — F.  H.  Cushman — 25  cts.  line 

"  Eigi.ty-three  theatres,  twelve  downtown  bouses  ;  twenty-six  advertise  daily 
and  twenty-three   Sunday.     Special  editorial  co-operation  and  assistance 
given  in  preparing  advertising  copy." 
BOSTON  GLOBE— Morn.,  Aft.  &  Sun. — 289,447 — Chas.  S.  Howard — 30  cts.  per  line 
"  Metropolitan  Boston,  eighty-four  theatres  ;  thirty  downtown  houses  ;  twenty- 
five  advertise  daily.    Of  eighty-four  Metropolitan  Boston  theatres,  many  use 
the  suburban  papers  once  a  week." 
POST — Morn.  &  Sun. — 459,603 — Harold  Crosby — 40  cts.  daily  and  Sun. 

"  Eiglity-five  theatres  in  greater  Boston,  eighteen  downtown  houses;  thirty  ad- 
vertise daily  and  thirty  Sundays.    Editorial  co-operation  given." 
Other  papers  ':    Herald  ;  ' Journal ;  Transcript. 

BRADDOCK,  PENNSYLVANIA— Population  20,935 
DAILY  NEWS  HERALD— Aft.— 2,100— Clark  W.  Kelly,  Mg.  Ed.— 15  ct».  inch 
"  Eight  theatres,  all  downtown  ;  four  advertise  daily.    No  special  editorial  co- 
operation.   Daily  program  published." 

BRADFORD,  PENNSYLVANIA— 14,544 
BRADFORD  ERA— Morn.— 3,623 — D.  W.  Dean,  Mg.  Ed.— 30  cts.  per  inch 

"  Three  picture  theatres,  all  downtown  ;  all  advertise  daily.  No  special  edito- 
rial co-operation." 

BRANDON,  MANITOBA,  CANADA— Population  17,177 
SUN — Aft. — 4,664 — W.  S.  Harris,  Mg.  Ed. — 28  cts.  inch 

"  Transient  rate  for  advertising,  50  cents  per  inch.  Three  theatres,  all  down- 
town ;  all  three  advertise.    No  special  editorial  co-operation." 

BRANTFORD,  ONTARIO— Population  23,132 
EXPOSITOR — Aft.— 10,200— A.  T.  Whitaker — SO  cts.  inch 

"  Three  theatres,  three  downtown  ;  three  advertise  daily.  Editorial  co-opera- 
tion.   Readers  usually  prepared  by  editorial  staff. 

BRIDGEPORT,  CONNECTICUT— Population  115.289 
TIMES — Morn.  &  Aft. — 12,214 — D.  J.  Lustig — 35  cts.  inch 

"  Reading  notices  given  according  to  size  of  advertising.    No  special  editorial 
co-operation.    Assists  exhibitors  with  advertising  copy.    Thirty-five  theatres, 
ten  dow-ntown  houses  ;  ten  advertise  daily." 
POST — Aft.  &  Sun. — 45,000  combined  cir. — Elida  Bedell — 98  cts.  inch 

"  Sunday  circulation,  18,000.  Special  editorial  co-operation.  Reading  notices 
weekly.  Fifteen  theatres,  seven  downtown ;  nine  advertise  daily,  nine 
Sundavs.'' 

STANDARD  TELEGRAM — Morn. — (Under  same  management  as  abore) — 45,000 

combined  circulation 

BRIDGETON,  NEW  JERSEY— Population  14,335 
EVENING  NEWS— Aft.— 6.027— Wm.  B.  Kirby— Rates  not  given 

"  Three  theatres,  three  downtown  ;  advertise  about  three  times  a  week.  No 
special  editorial  co-operation." 

BROCKTON,  MASSACHUSETTS— Population  62,288 
ENTERPRISE— Aft.— 16,868— L.  E.  Rich— 75  cts.  inch 

"  No  special  editorial  co-operation.  Eight  theatres,  four  downtown  ;  all  adver- 
tise daily." 

TIMES — Aft. — 10,625 — Pauline  Brady — 80  cts.  inch 

"  Nine  theatres,  five  downtown  houses  ;  all  advertise  daily.  No  special  edi- 
torial co-operation." 

BROOKLYN,  NEW  YORK— Population  1,634,351 
CITIZEN— Aft.  &  Sun. — 36,000 — C.  H.  Albrecht — Rates  not  given 

"  Sunday  circulation,  38,000.    Over  one  hundred  theatres,  30  downtown  ;  40  ad- 
vertise daily.  60  Sunday.    Editorial  co-operation  given." 
EAGLE — Aft.  &  Sun. — 46.000 — Arthur  Pollock — Rates  not  given 

"  Sunday  circulation,  68.000.     Editorial  co-operation  given.     Thirty-one  the- 
atres advertise  dally,  37  Sundays." 
TIMES— Aft.  &  Sun.— Combined  circ.  41,t89— W.  M.  Oestreiche,  Mg.  Ed.— 25  cti. 
agate  line 

"  Special  editorial  co-operation.    Reading  notices  and  reviews  given." 
.\dditional  paper  :  Standard-Union. 

BROWNSVILLE,  TEXAS— Population  12.310 
HERALD — Aft.  &  Sun. — 2,013 — J.  M.  Stein,  Mg.  Ed. — Rates  not  mentioned 

"  Three  theatres,  all  downtown  ;  all  advertise.  Daily  reading  notices  given 
but  no  special  editorial  co-operation." 

BUFFALO,  NEW  YORK— Popularion  480.000 

COURIER— Morn.  &  Sun. — 48.000 — ^WiUiam  Martin,  Photo  Ed. — Ratea  not  girtm 

"  Sund.iy  circulation,  117,000.     Special  editorial  co-operation.     One  hundred 
and  fifty  theatres,  eleven  downtown  ;  ten  advertise  daily  and  Sunday." 
ENQUIRER — Aft. — 37,000 — William  Martin — Rates  not  given 

"Special  editorial  co-operation.    One  hundred  and  fifty  theatres,  eleven  down- 
town ;  ten  advertise  daily,  ten  Sunday.  ' 
EVE.  NEWS— Aft.— Circ.  not  given— J.  D.  Wells,  Mg.  Ed.— 20  ctt.  Une 

"  Special  editorial  co-operation.  Reviews  and  news  of  pictures  given.  Ninety- 
five  theatres,  eight  downtown  houses  ;  seventeen  advertise  daily." 


TIMES — Aft.  &  Sun.— 56,861 — J.  S.  Brown — $3.50  inch  Sun.— $2.25  daily 

"  Sunday  circulation,  71,435.  Special  editorial  co-operation.  .\bout  fifteen 
theatres  advertise  daily  and  Sunday.  Reading  notices  given  Sundays  and 
Thursdays." 

EXPRESS— Morn.  &  Sun.— 37,507— Marion  De  Forest— $2.10  ft  $3.80  inch 

"Fifty-eight  theatres,  ten  downtown  houses;  seven  advertise  daily,  seven  Sun- 
day.   Special  editorial  co-operation.    Reviews  given." 
Other  Buffalo  papers  :    Commcr<  ial. 

BURLINGTON,  IOWA— Population  24,324 
GAZETTE— Aft.— 10,382— Geo.  A.  Stivers,  Mg.  Ed.— Rates  not  given 

"Four  picture  houses,  four  downtown  ;  all  advertise  daily.    Reading  notices  at 
regular  line  rate.    No  special  editorial  co-operation." 
HAWK  EYE  MORNING  EXPRESS— Morn,  ft  Sun.— 10.908 — W.  E.  Morgaa— 
Rates  not  given 

"  Sunday  circulation,  12,204.  No  special  editorial  co-operation  given.  Three 
theatres,  all  downtown  ;  all  advertise  daily  and  Sunday.  " 

BURLINGTON,  VERMONT— 21.247 
FREE  PRESS — Mom. — Circ.  not  given — Mg.  Ed's  name  omitted — 35  cti.  inch 

"No  editorial  co-operation.  I'our  theatres,  three  downtown;  all  advertise 
daily." 

BUTLER,  PENNSYLVANIA— Population  25.545 
CITIZEN — Morn. — Circ.  not  given — N.  A.  Geyer,  Mg.  Ed. — 16  cts.  per  inch 

"No  special  editorial  co-operation.  Six  theatres,  five  downtown;  four  adver- 
tise daily.  ' 

TIMES — Aft. — 2,300— C.  B.  Henninan,  Mg.  Ed. — 10  cts.  inch 

"  No  special  editorial  co-operation.  Five  theatres,  four  downtown  :  three  ad- 
vertise daily." 

BUTTE,  MONTANA— 41,781 
DAILY  POST — Aft.— 14,188 — J.  Cummings— 48  cts.  inch 

"  No  special  editorial  co-operation.  Twelve  theatres,  eight  downtown  ;  seven 
advertise  daily." 

CAIRO,  ILLINOIS— Population  15,392 
EVENING  CITIZEN— Aft.— 2,689— J.  C.  Fisher.  Mg.  Ed.— Rates  not  given 

"  No  special  editorial  co-operation.  Five  theatres,  three  downtown  :  two  adver- 
tise daily." 

BULLETIN— Morn.  &  Sun.— 1,910— E.  U.  Myrick— Rates  not  given 

"  No  special  editorial  co-operation.  Five  theatres,  three  downtown  :  four  ad- 
vertise daily." 

CALGARY,  CANADA — Population  81,000 
CALGARY  HERALD — Aft. — Circ.  not  given— H.  KeUy — 84  cts.  inch 

"  Six  theatres,  six  downtown  ;  all  advertise  daily.  Reading  notices  d.iily.  with 
spread  on  .Saturday.    No  special  editorial  co-operation." 

CAMDEN,  NEW  JERSEY— Population  102.465 
COURIER— Aft. — 11,691 — A.  L.  Ingram — 36  cts.  inch 

"  Movie  reader  column,  Mondays  and  Thursdays.  No  special  editorial  co- 
operation. Twenty-six  theatres,  six  downtown  houses  ;  twelve  advertise 
daily. 

POST-TELEGRAM— Aft.— 12,170 — T.  N.  Patterson.  Ad.  Mg.— 3  cts.  Una 

"  About  twenty-five  or  thirty  theatres,  ten  downtown  houses  ;  fifteen  advertise 
daily.    No  editorial  co-operation." 

CANTON,  ILLINOIS— Population  12,438 
DAILY  LEDGER— Aft. — 6,555 — H.  L.  Owen— 20  cts.  inch 

"  Editorial  co-operation.  Four  theatres,  three  downtown  ;  three  advertUe 
daily.    Reviews  given,  news  of  players  and  features  printed. 

CANTON.  OHIO— Population  50,426 
DAILY  NEWS— Aft.  ft  Sun.— 13,810— J.  V.  McCann — 40  cts.  to  $1.00  inch 

"  Sunday  circulation,  11,007.  Editorial  co-operation  given.  Ten  theatres,  seven 
downtown  ;  seven  advertise  dailv,  other  three  occasionally. 
EEPOSITORY— Aft.  ft  Sun.— 24.000-^Clifford  Grass— 50  cts.  inch 

"  Sunday  circulation,  18,000.  Special  editorial  co-operation.  Seven  theatres, 
six  downtown  ;  five  advertise  daily,  seven  Sunday. 

CARBONDALE,  PENNSYLVANIA— Population  18.532 
CARBONDALE  LEADER— Aft.— 5.400— G.  W.  Smithing,  Mg.  Ed.— 35  cts.  inch 

"  Four  theatres,  four  downtown  houses  ;  three  advertise  daily.  No  sped  il 
editorial  co-operation.    Reading  notices  depend  on  size  of  ads.' 

CEDAR  RAPIDS,  IOWA— Population  35,858 
MORNING  TIMES— Mom. — 3.216 — Walter  Bechtel.  Adv.  Mgr. — Rates  not  given 

"  Ten  theatres,  six  downtow-n  ;  four  advertise  daily.     No  special  editorial  co- 
operation.   Assist  in  preparing  advertising  when  necessary." 
REPUBLICAN — Sun. — (Under  same  management) — 11.809 — Rates  not  givan 

"  Runs  one  to  two  pages  for  all  theatres  on  Sunday,  using  cuts." 

CHAMBERSBURG,   PENNSYLVANIA— Population  12.192 

REPOSITORY — Aft.— 4,561— Shirley  J.  Zarges^lO  cts.  inch 

"  No  special  editorial  co-operation.  Two  theatres,  two  downtown  :  both  adver- 
tise daily.    Give  notices  on  each  sl'ow.  ' 

CHAMPAIGN,  ILLINOIS— Population  13.835 
DAILY  GAZETTE — Aft. — 4,605—0.  L.  Davis.  Mg.  Ed.— 25  cts.  inch 

"  No  editorial  co-operation.  Four  theatres,  four  downtown ;  all  advertise 
daily." 

NEWS — A-ft.  ft  Sun. — 7.610 — Shirley  Kre  San — 35  to  50  cts.  inch 

"  Editorial  co-operation.  Reviews  and  news  printed.  Assist  in  preparing 
advertising  when  necessary.  Five  theatres,  five  downtown  houses  ;  all  ad- 
vertise daily.    Sunday  circulation  7,641." 

CHARLESTON,  SOUTH  CAROLINA— Population  60.121 
AMERICAN — Morn.  &  Sun. — Circ.  not  given — Mary  Hughes — Rates  not  given 

"  Special  editorial  co-operation.    Seven  theatres,  all  downtown  ;  five  advertise 
daily  and  Sunday  " 
EVE.  POST — 12,903 — F.  O.  Emerson — $1.50  per  inch 

"  No  special  editorial  co-operation.  Six  theatres,  four  downtown  ;  four  adver- 
tise daily." 

CHARLESTON,  WEST  VIRGINIA— Population  35,000 

MAIL — Aft. — 9.336 — Thos.  D.  Mags — Rates  not  given 

"  No  special  editorial  co-operation.  Fourteen  theatres,  seven  downtown  ;  four 
advertise  daily." 

GAZETTE — Morn.  &  Sun. — 11,400 — H.  H.  Pfahler — Rates  not  given 

"  Sunday  circulation  12  000.  Ten  tiieatres,  eight  downtown  ;  five  advertise 
daily.     Do  not  advertise  on  Sunday.'" 

CHARLOTTE.  NORTH  CAROLINA— Population  37,951 
NEWS — Aft.  &  Sun. — 11,598 — W.  M.  BeU— Rates  not  given 

"  No  special  editorial  co-operation.    Sunday  circulation  not  given.    Seven  thea- 
tres, all  downtown  ;  six  advertise  in  daily  and  Sunday,    (iives  each  theatre 
notice  of  day's  program  and  week's  program  on  Sundays." 
OBSERVER — Morn,  ft  Sun. — 18.500 — T.  J.  Pierson — Rates  not  given 

"Sunday  circulation  20,000.  Six  tiieatres.  all  downtown:  nve  advertise  daUy. 
none  "Sunday.     No  special  editorial  co-operation." 

CHATTANOOGA,  TENNESSEE — Population  57,077 
TIMES — Morn.  &  Sun. — Combined  circ.  29,164 — Mg.  Ed's  name  not  given — $1.00 
per  inch 

"  Twelve  theatres,  five  downtown  houses  :  five  advertise  daily  and  five  Sunday. 
No  editorial  co-operation  given.  ' 

CHESTER,   PENNSYLVANIA— Population  40,474 

TIMES — Eve. — Combined  circ.  14,500 — E.  M.  Orowitz — Rates  not  given 

"  No  special  editorial  co-operation.     Forty  theatres,  six  downtown  :  six  ad- 
vertise dailv.    Would  prefer  mats." 
REPUBLICAN-^Mora. — (Under  same  management) — Photoplay  notices  Tuesdays 
and  Thursdays 


December  27,  1919 


159 


CHICAGO,  ILLINOIS— Population  2,521,822 
EVENING  AMERICAN— Aft  — F.  W.  McQuigg— 55  cts.  inch  ^      .      .  ... 

■  Editorial  ((.operation.    Niinilier  of  tlioatres  not  Kivcn.    ^pventy-flve  to  eighty- 
five  iidvcrtisc  daily.    Make  own  news  cuts.     Itcvicws  Riven." 
EVENING  JOURNAL— Aft.— 116,000— Virginia  Dale— 15  cts.  line 

•  Three  hundred  theatres,  twelve  downtown  ;  forty-seven  advertise  dally.  Edi- 

torial co-operation.    I'ublicil.v  in  tlic  wa.v  of  news  notes  and  leads.  ' 
Other  papers  :    Caluniet  ;  Kxanilner  ;  Herald  ;  Post. 

CINCINNATI.  OHIO— Population  402,175 
POST — Aft. — 192,964 — Chas.  O'Neill — Photo  Ed. — 35  cts.  line 

"One  hundred  and  twentv-tive  theatres,  twent.v-live  downtown;  fifteen  adver- 
tise daily.    Motion  picture  page  run  every  Saturday  with  art  layout.  Special 
editorial  co  oper:!  lion." 
COMMERCIAL  TRIBUNE— Morn,  ft  Sun. — 40,915— Wade  Mountfortt,  Kg.  B<L— 
10  to  16  cts.  line  daily;  25  cts.  Sun. 
"Eighty-three  theatres,  twenty  downtown;  seven  advertise  daily  and  Sunday. 
Heading  notices  given  on  Mondays,  Thursdays  and  Sunday.    Editorial  co- 
operation." 

TIMES-STAR— Aft. — 16,066 — Oscar  Doob — 30  cts.  line 

"One  hundred  and  ten  theatres,  twenty  downtown  houses:  ten  advertise 
daily.  Kditorial  co-operation.  About  two  columns  of  reading  notices  given 
Saturdays." 

Additional  paper  :  Kiuiuirer. 

CLARKSBURG,  WEST  VIRGINIA— Population  25,000 
TELEGRAM — Aft.  ft  Sun.— 7,934 — Hg.  Ed's  name  not  given— 35  to  SO  cti.  inch 

"Sunday  circulation  Six  the:itres,  live  downtown  houses;  live  advertise 

daily  and  Sunday.    No  special  editorial  co-o[)eration.'" 

CLEVELAND,   OHIO — Population  750,000 
PLAIN  DEALER — Morn,  ft  Sun. — 168,440 — Harlowe  Hoyt — Rates  not  given 

•■  Special  editorial  co-operation.    .Vhout  l.iu  theatres,  sixteen  downtown  houses; 
si.xty-seven  advertise  daily  and  Sunday." 
PRESS — Aft. — 180,724 — Fred  W.  Meier — 30  cts.  line 

"One  hundred  and  forty  theatres,  fifteen  downtown  houses:  eighty  advertise 
daily  and  eighty  Sunday.  Editorial  co-operation.  Reviews  and  news  printed." 
.Xdditional  paper  :"  .News. 

CLINTON,  IOWA— Population  26,802 
CLINTON  HERALD — Aft. — 7,675 — J.  J.  O'Connor,  Adv.  Mg. — Rates  not  giren 

"No  special  iMlitorial  (o-operation.  Five  tl.eatres.  all  downtown;  live  adver- 
tise daily.    l-"rce  reading  notices  given  Saturday." 

COATESVILLE,  PENNSYLVANIA— Population  13,369 
RECORD — 5,285 — Fred  Manship — Rates  not  given 

•Two  thiMtres  :  both  advertise  daily.   Editorial  co-operation.   Reviews  printed.  ' 

COFFEYVILLE,  KANSAS— Population  15,982 
MORNING  NEWS— Morn.  &  Sun.— 2,100 — A.  J.  Valentine — Rates  not  given 

•  Sunday  circulation.  "J.oiio.  Four  theatres,  four  downtown  ;  two  advertise 
except  Sunday.    No  special  editorial  (o-operation.' 

JOURNAL — Aft. — 5,000 — Mg.  Ed's  name  not  given — Rates  not  given 

"Four  theatres,  all  downtown;  four  advcitise  daily.  Editorial  co-operation. 
Write  most  of  exhibitors'  copy,  which  consists  largely  of  reading  notices." 

COHOES,  NEW  YORK- Population  23,477 
Aft.— 3,496 — F.  V.  Kennedy,  Mg.  Ed. — 35  cts.  inch 


two  advertise  daily.    No  special  edl- 


REPUBLICAN 

"Three  tiieatres,  twn  downtown  l.ous 
torial  co-operation. 

COLORADO  SPRINGS,  COLORADO— Population  31,717 
GAZETTE — Morn.  &  Sun. — 4,641 — M.  A.  Ege— Rates  not  given 

"  Sunday  ( irculation.  7.0U5.    Six  theatres,  four  downtown  ;  five  advertise  dally, 
five  Sunday.    Editorial  co-operation.    Page  of  news  printed  in  Sunday  issue." 
TELEGRAPH— Aft.— 5,789— T.  W.  Ross— 50  cts.  inch 

■  No  special  editorial  co-operation.    Seven  the  ,  I  res.  five  downtown  ;  five  adver- 
tise daily." 

COLUMBIA,  SOUTH  CAROLINA— Population  33,506 
RECORD — Aft.  ft  Sun. — 13,000 — Jack  Young — Rates  not  given 

"  Sunday  circulation.  13.(i0i).    Editorial  co-operation,    l-dur  theatres,  all  down- 
town ;  four  advertise  daily,  four  Sunday.    Picture  section  Sundays." 
DAILY  SPY— 2,309— H.  B.  Ceepher— 10  cts.  per  inch 

■'  Three  theatres,  none  downtown  ;  three  advertise  daily.    No  special  editorial 
co-operation." 

COLUMBUS,  GEORGIA— Population  21,805 
ENQUIRER-SUN—  Morn.  &  Sun.— 5,080— W.  J.  Baldwin— 25  cts.  inch 

"  Sunday  circulation,     OUO.     Nine  tiieatres,  seven  d!)wntown  ;  four  advertise 
daily,  one  Sunday.    Free  photoplay  page  daily,  double  page  .Sunday.  Edito- 
rial co-operation. 
LEDGER — Aft.  ft  Sun. — 7,425 — F.  G.  Storey — Rates  not  given 

"  Sunday  circulation,  7.42.^.  Nine  theatres,  seven  downtown  ;  five  advertise 
dailj-,  one  Sunday.    No  special  editorial  co-operation." 

COLUMBUS,  OHIO— Population  204,567 
DISPATCH— Aft.  ft  Sun.— 76,605 — H.  E.  Cherrington— 17}^  cts.  line 

"  Editorial  co-operation.    Sunday  circulation.  7.'5.542.    1-orty-six  theatres,  eight 
downtown  ;  eight  advertise  daily,  two  Sundays.    Reviews  printed. 
OHIO  STATE  JOURNAL — Morn,  ft  Sun. — 53,155 — Daisy  Krier- 175/i  cts.  per  Un« 
"  Sunday  circulation,  27,147.    Fifty-five  theatres  fifteen  downtown  ;  ten  adver- 
tise daily.    Editorial  co-operation.    Make  cuts  and  assist  in  preparing  copy." 
CITIZEN— Aft.— 74,174 — Dale  Frazier— 12i/4  cts.  per  line 

"Editorial  co-operation.  I'"orty-five  theatres,  ten  downtown  houses;  five  ad- 
vertise daily." 

CONCORD,  NEW  HAMPSHIRE^— Population  22,291 
DAILY  PATRIOT — Morn.  &  Aft.— 3,074 — Combined  circ. — 30  cts.  inch 

"Editorial  co-operation.  Four  theatres  all  downtown;  four  advertise  dally. 
News  of  pictures  and  i>Iayers  printed.  ' 

CONNELLSVILLE,  PENNSYLVANIA— Population  12,845 

COURIER— Aft. — 6.880— W.  S.  Stimme!— Rates  not  given 

"Nine  theatres,   four  downtown  houses;   three  advertise  daily.     No  special 
editorial  co-operation.  ' 
DAILY  NEWS— Aft. — 4,654 — M.  B.  Pryce— IS  cts.  per  inch 

"  No  special  editorial  co-operation.  Could  use  several  columns  of  news  every 
week.  Can  use  all  sizes.  Three  theatres,  three  downtown ;  three  adver- 
tise daily." 

CORNING,  NEW  YORK— Population  13,459 
LEADER — Aft. — 7,191 — Mg.  Ed's  name  not  given — Rates  not  given 

"  No  editorial  cooperation  given.    Five  theatres;  lour  ;.dvertise  daily." 

COUNCIL  BLUFFS,  IOWA— Population  30,778 
NONPAREIL — Morn.,  Aft.  ft  Sun.- 16,211— J.  L.  Boeshans,  Ad.  Mg.— Rate*  not 
given 

"Sunday  circulation.  15.692.  Six  theatres;  four  advertise  three  times  a  week 
No  special  editorial  co-operation." 

COVINGTON,  KENTUCKY— Population  55,896 
KENTUCKY  POST— Aft.— 17,263— Elmer  Dressman— 50  cts.  to  22  cts.  accordine  to 
space 

"Editorial  co-operation.    Seven  theatres;  three  advertise,  two  twice  a  week." 
DALLAS,  TEXAS— Population  111,986 
DISPATCH— Aft.— P.  M.  Sarazan— $1.47  per  inch 

"  No  special  editorial  co-operation.  Thirteen  theatres,  ten  downtown  houses  • 
nine  advertise  daily." 


EVENING  JOURNAL — Eve. — 40,000 — E.  M.  Dealey — Rates  not  given 

"  Fift(M'n  theatres,  ten  theatres  downtown  ;  three  advertise  daily.     No  special 
editorial  co-operation." 
MORNING  NEWS— Mom.  ft  Sun.— 68,339— E.  M.  Dealey— Rates  not  given 

"Fifteen   theatres,    ten   downtown:   six   advertise   daily,   none   Sunday.  No 
special  editorial  ( o operation.     Sunday  circulation.  ltil.t>.14." 
TIMES-HERALD— Aft.  ft  Sun. — 45,000 — Sky  Mead— Rates  not  given 

"  Sunday  circulation.  4s.t)<l().  Nineteen  theatres,  fourteen  downtown  ;  eight 
advertise  daily,  eight  Sund  iy.    Editorial  co-operation." 

DANVILLE,  ILLINOIS— Population  30,847 
PRESS — Morn,  ft  Sun. — 9.000 — Mg.  Ed's  name  not  given — 30  cts.  inch 

"  Sunday  circulation,  D.OlKi.  .No  special  editorial  co-operation.  Six  theatres, 
five  downtown  houses  ;  four  advertise  daily,  four  Sunday.  ' 

DANVILLE,  VIRGINIA— Population  19,697 
REGISTER  and  BEE — Morn.,  Aft.  ft  Sun. — Combined  circ.  10,365 — 50  eta.  inch 

"No  special  editorial  cooperation.  Fo\ir  theatres,  four  downtown;  three  ad- 
vertise daily,  none  Sunday.     Keviews  printed." 

DAVENPORT,  IOWA— Population  46,340 
DEMOCRAT— Morn.,  Aft.  &  Sun.— 18,161— J,  F.  Gordon— 70  cts.  inch 

"  Sixteen  theatres,  eight  downtown  ;  live  advertise  dally,  live  Sunday,  Several 
pages  of  picture  news  printed  on  Sunday,    No  special  editorial  co-operation." 
DAILY  TIMES— Aft.— 27,000— J.  Rachman— 56  cts.  inch 

"  Twenty-live  theatres,  eight  downtown  ;  twelve  advertise  daily.  Photoplay 
department  hi>s  two  antl  sometimes  three  pages  Saturday  afternoon.  Daily 
department  one  column.'' 

DAYTON,  OHIO— Population  123,794 
JOURNAL — Morn,  ft  Sun.— 27,000— W.  K.  Matthews— 75  cts.  inch 

"Editorial  co-operai ion.    Forty  theatres,  eight  downtown:  five  advertise  dally. 

two  Sunday.    Sunda.v  circulation.  ,'{:!, ."itMi." 
NEWS — Aft.  ft  Sun. — 38,395 — James  Muir— $1.00  per  inch 

"  'rwenty-six  theatres,  nine  downtown  ;  six  advertise  daily,  none  Sunday.  No 

special  editorial  co-operation.    Keviews  printed  occasionally." 

DECATUR,   ILLINOIS— Population  37,565 
HERALD — Morn,  ft  Sun. — Circ.  not  given — Ruth  Cade — Rates  not  given 

"  No  sjjecial  editorial  co-operation.    Eight  theatres,  five  downtown  ;  three  ad- 
vertise daily,  four  Sunday.    Only  print  news  on  Sunday." 
REVIEW— Aft.  &  Sun.— 17,282— R.  V.  Price— Rates  not  given 

"  Sunday  circulation,  l.'i.tiO.S.  Photoplay  department  in  Sunday  issue.  Edito- 
rial co-operation.  Eight  theatr(s,  five  dowiilowii  houses;  seven  advertise 
daily." 

DENVER,  COLORADO— Population  245,523 
POST— Aft.  ft  Sun.— 113,261— F.  E.  White— 20  cts.  line 

"  Sunday  circulation,  141,00.2.     Editorial  co-operation.     .\l>out  fifty  theatres, 
ten  downtown  houses  ;  nine  advertise  daily,  none  Sunday." 
EXPRESS — Aft. — 15,400 — Mrs.  Leonora  Fishel — 70  to  80  cts.  inch 

"Editorial  co-operation.    .Vboul  lifiy  ticalres,  eig  t  downtown  houses;  twelve 

advertise  daily.     Heviews  and  news  printed." 
Other  papers:     IJocky  .Mnuiitaiii  News;  Times. 

DES  MOINES,  IOWA— Population  96,691 
CAPITAL — Aft.  ft  Sun.— 60,000 — J.  Shipley — $1.19  Daily;  $1,26  Sunday 

"Editorial  co-operation.    Fifteen  tiieatres.  ten  downtown  liouses  ;  six  advertise 
daily,  six  Sunday.    Keviews  and  news  printed." 
NEWS— Aft.  ft  Sun. — 47,043— J.  A.  Day,  Mg.  Ed,— No  rates  given 

"Sunday  circulation.  47.(l4."i.    Eighteen  theatres,  ten  downtown  houses;  eight 
advertise  daily,  two  Sunday.    Editorial  co-operation." 
REGISTER  ft  TRIBUNE— Morn.,  Aft.  ft  Sun.— 111,517— Rates  not  given 

"  Sunday  circulation,  70,745.  Editorial  c  o-operation.  Eighteen  theatres,  six 
downtown  ;  six  advertise  daily.    Keviews  and  news  printed." 

DETROIT,  MICHIGAN— Population  825,000 
JOURNAL — Aft. — Circ.  not  given — C.  G.  Reed — Rates  not  given 

"  Special  editorial  co-operation.     One  iiundred  and  twenty  theatres,  thirty 
downtown  houses ;  twenty-five  advertise  daily  and  Sunday.     Keviews  and 
news  printed.    Mats  of  stars  can  be  used  often." 
DETROIT  NEWS— Aft.— 218,589— H.  Heffernon— $4.20  per  inch;  $2.80  Sun. 

"  Sunday  circulation,  182,203.  About  160  theatres,  twenty-five  downtown  ;  ten 
advertise  daily,  ten  Sunday.  Keviews  given  ;  liberal  number  of  stories  used 
Sunday." 

FREE  PRESS — Mom. — Circ.  not  given — Mary  Humphrey — $4.90  daily;  $5.60  Sun. 

"  Sunday  picture  department,  which  devotes  several  columns  to  "  S.pecials  " 
and  also  a  column  called  "  Screen  Chat."  Special  editorial  co-operation. 
One  hundred  and  fifty  theatres,  twenty-five  downtown  ;  twenty-five  advertise 
Sunday,  twenty-five  daily." 

TIMES — Aft. — 18,000 — R.  E.  Marcotte — $2.10  inch 

"Theatres  advertise  in  Detroit  Times-Journal  daily  and  Detroit  News  and 
Free  Press  Saturday  night.  Liberal  amount  of  reading  notices  given.  Edi- 
torial co-operation." 

DU   BOIS,   PENNSYLVANIA- Population  14,007 
COURIER — Morn. — Circ.  not  given — H.  B.  Lindsay — Rates  not  given 

"  Keviews  and  news  printed.    Editorial  co-operation.    Three  theatres;  one  ad 

vertises  d'ilv.     Circulation  not  given. 
DAILY  EXPRESS — Aft.  3,300 — Howard  Hasbrook — Rates  not  given 

"  No  special  editorial  co-oijeration.    No  reading  notices  given.    News  of  players 

and  features  given.    Four  theatres,  four  downtown  ;  two  advertise  daily. 

DUBUQUE,   IOWA— Population  39,428 
TIMES-JOURNAL — Morn.,  Aft.  ft  Sun. — 5,858— A.  C.  Bordeaux — 42  cts.  inch 

"  Sunday  circulation  ll.(!:i2.  Keviews  given,  but  news  of  players  and  features 
printed  only  occasionally.  Editorial  co-operation.  Eight  theatres,  flv- 
downtown ;  eight  advertise  Sunday,  eight  daily." 

DULUTH,  MINNESOTA— Population  89,331 
DULUTH  NEWS-TRIBUNE— Morn,  ft  Sun.— 22,000— J.  E.  Rice— $1.50  inch 

"  Sunday  circulation  30,000.  Twelve  theatres,  seven  downtown  ;  six  advertise 
daily,  eight  Sunday.  Editorial  co-operation.  Picture  column  daily  for  past 
two  years." 

DURHAM,  NORTH  CAROLINA— Population  22,863 
MORNING  HERALD— Morn.  &  Sun.— 5,966 — W.  N.  Keener,  Mg.  Ed.— 22^4  eta. 
inch 

"  Sunday  circulation  5,966.  Editorial  co-operation.  Five  theatres,  four  down- 
town ;  three  advertise  daily.  News  and  reviews  printed,  .\ssist  in  preparing 
advertising." 

EASTON,  PENNSYLVANIA— Population  29,882 
EXPRESS — Aft.— 11,481— Katherine  McGrath— 37^/$  cts.  inch 

"No  special  editori;il  co-operation.     Eight  theatres,  four  downtown  houses; 
eight  advertise  daily.    Prepares  advertising  copy  if  requested." 
FREE  PRESS— Aft.— 15,445 — C.  N.  Anderson— 29  cts.  inch 

"  No  special  editorial  co-operation.    Eight  theatres,  four  downtown  ;  eight  ad- 
vertise daily.    News  printed  but  no  reviews." 

EAST  ST.  LOUIS,  ILLINOIS— Population  69,502 
DAILY  JOURNAL— Aft.  ft  Sun.— 10,000— J.  W.  Reid— Rates  not  given 

"Sunday  circulation  10,000.  Eight  theatres,  three  downtown;  three  advertise 
daily.  No  special  editorial  co-operation.  Two  columns  of  reading  notices 
given  daily." 

EAST  LIVERPOOL,  OHIO— Population  21,877 
REVIEW— Aft.— 6,214 — F.  A.  O'Hanlon— Rates  not  given 

"  Editorial  co-operation.  Five  theatres,  all  downtown  ;  five  advertise  dally 
Runs  Monday  amusement  page.'' 


160 


Motion  Picture  News 


No  special  editorial 
Six  theatres,  all  downtown  ; 


four 


ad- 


MORNING  TRIBUNE— Morn.— J.  R.  Meek,  Mg.  Ed.— 15  cts.  inch 

••  K\"''t  t'  catri's  live  downtown  :  four  advcrti.se  daily.  No  special  editorial  co- 
operation.   Would  lilse  designs  of  ads  that  the  exhibitors  don't  get." 

EAU  CLAIRE,  WISCONSIN— Population  18,647 
LEADER  &  TELEGRAM— Mom.  &  Aft.— 9,200— Editor's  name  not  given— 30  ct». 

••  Sundav'^circulation  9.200.  No  special  editorial  co-operation.  Four  theatres, 
all  downtown  :  four  advertise  daily.  News  and  reviews  printed  occasionally." 
BULLETIN — Morn.  &  Aft. — Circ.  not  given— Rates  not  given 

"  Ten  tlieatres,  eight  downtown  ;  eight  advertise  daily.  Editorial  co-operation. 
Reviews  and  news  printed.    Reading  notices  printed  to  considerable  extent." 

EDMONTON,  ALBERTA,  CANADA— Population  70,000 

JOURNAL — Aft. — 21,782 — F.  H.  McPherson — 70  cts.  inch 

••  Reading  notices  printed  on  same  ratio  as  display  space, 
co-operation.    News  printed  on  Saturday  only.  ^''^^ 
five  advertise  daily." 

ELGIN,  ILLINOIS — Population  27,485 
NEWS — Aft. — 7,284 — J.  E.  Thompson — Rates  not  given 

••  Sixteen  tlieatres.  four  downtown  ;  four  ailvertise  daily.     Editorial  co-opera- 
tion.   Prints  reading  notices  freely  on  Saturday.    Reviews  and  news  printed.  ' 

ELIZABETH,    NEW   JERSEY— Population  82,4U 
ELIZABETH  DAILY  JOURNAL — Aft.— Circ.  not  given— 57  cts.  inch 

"  No  special  editorial  co-operati"n.     Thirteen  tlieatres,  live  downtown  ; 
advertise  daily.    Reviews  printed." 
PUBLIC  OPINION— Morn. — 4,740— Ross  K.   Gilbert,  Mg.  Ed.— 19  cti.  inch 
"No  special  editorial  co-operation.     Two  the.itres.  botli  downtown;  both 
vertise  daily.    Wats  used,  which  are  deemed  best  by  local  exhibitors." 
VALLEY  SPIRIT— Aft. — 1,070— Robt.  Sellers,  Adv.  Mg. — 25  cts.  incH 

"  No  special  editorial  co-operation.  News  of  motion  picture  stars  printed  regu- 
largly.    Two  theatres,  two  downtown  ;  both  advertise  daily." 

ELKHART,   INDIANA — Population  21,028 
REVIEW — Aft. — 3,500 — Paul  Shafer — Rates  not  given 

•'  No  special  editorial  co-operation.  Five  theatres,  all  downtown  ;  four  adver- 
tise daily.  Gives  reasonable  amount  of  daily  reading  notices.  News  printed 
once  a  week." 

ELMIRA,  NEW  YORK— Population  41,809 
STAR-GAZETTE — Aft. — 25,889 — M.  D.  Richardson — 75  cts.  inch 

■'  No  special  editorial  co-operation.    Four  the.itres,  all  downtown  ;  four  adver- 
tise daily.    News  printed  on  special  or  unusual  features." 
ELMIRA  HERALD — 10,316 — Mary  Connelly — 30  cts.  inch 

"  Reviews  and  news  printed.  Cuts  of  recognized  stars  used  with  sketches  of 
same.  Editorial  co-operation.  Five  theatres,  four  downtown  ;  five  advertise 
daily." 

EL  PASO,  TEXAS — Population  49,505 
HERALD — Aft.  &  Sun. — 25,000 — G.  A.  Martin — Rates  not  given 

'•  Sunday  circulation  .'iO.OOO.  Eighteen  theatres,  ten  downtown  ;  six  advertise 
daily.  Feature  artiiles  with  cuts  printed  regularly.  I'rograms  for  following 
week  run  every  Saturday." 

ELYRIA,  OHIO— Population  17,396 
CHRONICLE-TELEGRAM— Aft.— 7.500— J.  F.  Burke,  Mg.  Ed.— Rates  not  giye* 

"  Four  theatres,  all  downtown  ;  four  advertise  daily.  No  special  editorial  co- 
operation.    Reading  notices  printed  occasionally." 

ENID,  OKLAHOMA— Population  18,209 
DAILY  EAGLE— Aft.  &  Sun. — 4,798 — W.  M.  Taylor — Rates  not  given 

■■  Sunday  circulation  5,009.  No  special  editorial  co-operation.  Four  theatres, 
all  downtown  ;  four  advertise  daily." 

ERIE,  PENNSYLVANIA— Population  72,401 
HERALD — Aft.  &  Sun. — 8,955 — Frank  Dillon — 42  cts.  inch 

"Sunday  circulation  9,500.  Fifteen  theatres,  five  downtown;  five  advertise 
daily,  five  Sunday.    Editorial  co-operation.    Reading  notices  dally." 

EUGENE,  OREGON— Population— 12,083 
REGISTER — Morn.  &  Sun. — 4,548 — Otto  Gilstrap,  Photo.  Ed. — 25  cts.  inch. 

"  Sunday  circulation  4.733.  Four  theatres,  three  downtown  ;  three  advertise 
daily  ;  one  Sunday.    No  special  editorial  co-operation." 

EUREKA,  CALIFORNIA — Population — 13,768 
STANDARD— Aft. — 5,073— E.  S.  Ballard,  Photo.  Ed.— 28  cts.  inch. 

"  Editorial  co-operation.  Four  theatres,  all  downtown  ;  four  advertise  dally. 
Gives  generous  allowance  of  space  each  day  for  reading  notices." 

EVANSTON,  ILLINOIS— Population— 27,724 
THE  EVANSTON  NEWS-INDEX— Aft. — 4,600— A.  H.  Bowman,  Mg.  Ed. — 50  ctl. 
to  $1.00  contract. 

"  No  special  editorial  co-operation.  Three  theatres,  two  downtown  ;  three  ad- 
vertise daily.    Reading  notices  printed  occasionally  when  requested." 

EVANSVILLE,  INDIANA— Population— 71,284 
COURIER— Morn.  &  Sun. — 24,194 — Miss  Sursa,  Photo.  Ed. — Rate  omitted. 

••  Sunday  circulation  "21,177.    No  special  eilitorial  co-operation.    News  printed. 
Reviews  of  pictures  and  players  given." 
PRESS — Aft.  Circ.  omitted — May  Cameron,  Photo.  Ed. — 98  cts.  inch. 

■•  Ten  tlieatres,  three  downtown  houses  ;  four  advertise  daily.  Editorial  co- 
operation.   News  and  reviews  printed." 

EVERETT,  WASHINGTON— Population— 32,848 
HERALD— Aft.— 12,452— Chas.  Coleman,  Mg.  Ed. — 75  cts.  inch. 

"  No  special  editorial  co-operation.    Layouts  printed.    Seven  theatres,  all  down- 
town ;  seven  advertise  daily." 
TRIBUNE— Morn.  &  Sun.— 3,174— A.  R.  Fenwick,  Mg.  Ed.— 20  cts  i»ch. 

"  Editorial  co-operation.  Reasonable  amount  of  reading  notices  printed  gratis. 
Four  theatres,  all  downtown  ;  three  advertise  daily.  News  of  features 
printed." 

FARGO,   NORTH  DAKOTA— Population— 16,351 
CURIER-NEWS— Morn. — 13,629 — R.  M.  McClintock,  Photo.  Ed. — 50  cts.  inch. 

"  Eight  tlieatres,  all  downtown  ;  three  advertise  daily.    Editorial  co-operation. 
Reviews  and  news  printed." 
FARGO  FORUM — Aft. — 11,559— H.  P.  Paulson,  Mg.  Ed.— Rate  omitted 

"  No  special  editorial  co-operation.  Seven  threatres,  all  downtown  ;  seven  ad- 
vertise daily.    Limited  amount  of  news  printed  ;  reviews  occasionally." 

FITCHBURG,  MASSACHUSETTS— Population — 40,507 
SENTINEL — Aft.— 6,912— Henry  O'Keefe,  Photo.  Ed.— 35  cts.  inch. 

"  .imusement  notices  used  Wednesday  and  Saturday.  Liberal  reading  notices 
on  Saturday.  No  special  editorial  co-operation.  Five  theatres,  four  down- 
town ;  four  advertise  daily." 

FLINT,  MICHIGAN— Population— 49,546 
JOURNAL — Aft.— 24,829— C.  H.  McKinley,  Photo.  Ed.— Rate  omitted. 

"Twenty  theatres,  nine  downtown;  seven  advertise  daily.    Editorial  co-opera- 
tion.   Reviews  for  theatres  having   both  amusement  and  commercial  rates." 

FOND  DU  LAC,  WISCONSIN— Population  20,367 
COMMONWEALTH— Aft.— 5,755— E.  M.  Jenison,  Photo.  Ed.— Rate  omitted. 

"  Four  theatres,  all  downtown  ;  four  advertise  daily.     Reviews  given.  No 
speci  il  editorial  co-operation." 
THE  DAILY  REPORTER— Aft. — Circ.  omitted — Rate  omitted. 

'■  If  news  is  news  it  is  printed,  if  advertising  it  is  not.  Use  cuts  and  mats 
with  advertising  contract.    No  special  editorial  co-operation." 


FORT  WAYNE,  INDIANA— Population— 72,322 
JOURNAL  GAZETTE — Morn.  &  Sun.— 28,629— E.  R.  Lewis,  Photo.  Ed. — 60  ctt.  in- 

"  Sunday  circulation  24. '>(»),     Fifteen  theatres,  ten  downtown  ;  ten  advertise 

daily,  five  Sunday.     One  double  lolunm  cut  of  fair  size  with  story.  No 

special  editorial  co-nperation." 
NEWS  &  SENTINEL— Aft.— 32,566 — C.  L.  Schroeder,  Photo.  Ed.— RaU  omitted. 
"  No  readers  except  calendar  on  Saturday  showing  all  attractions  for  coming 

week.    News  printed  according  to  value.    No  special  editorial  co-operation. 

Ten  theatres,  five  downtown  bouses,  seven  advertise  daily." 

FORT  WORTH,  TEXAS— Population— 94,494 
RECORD — Morn.  &  Sun. — Combined  circ.  25,000 — Miss  Kimble,  Photo.  Ed. — 12.50  in. 

"  Layout  Sunday  with  readers  ;  editorial  co-operation.  Eight  downtown  houses  : 
six  advertise  daily  and  Sunday.    Reading  notices  and  news  printed  liberally. 

FORT  WORTH  STAR-TELEGRAM— Aft.  &  Sun.— 62,123— Mary  B.  Leffler,  Photo. 
Ed. — $2.50  inch. 

"  .Sunday  circulation  O."),000.    No  special  editorial  co-operation.    Twelve  thea- 
s,  te  ' 


tres,  fen  downtown  houses  ;  five  advertise  daily,  five  Sunday." 

FRESNO.  CALIFORNIA— Population— 29,809 
HERALD — Aft. — 8,972 — Roy  Garraan,  Photo.  Ed. — Rate  omitted. 

"  Six  theatres,  all  downtown  ;  all  advertise  daily.  No  special  editorial  co- 
operation.   Assist  in  preiiaration  of  advertising." 

GADSDEN,  ALABAMA— Population— 13,326 
JOURNAL — Aft. — 4,722— C.  A.  Ver  Beck,  Mg.  Ed. — Rate  omitted. 

•  No  special  editorial  co-operation.  Gives  notices  on  special  attractions.  Ad- 
vertising prepared  for  two  theatres.    Three  theatres  ;  two  advertise  daily." 

GALVESTON,  TEXAS— Population — 40,289 
THE  NEWS — Morn.  &  Sun. — combined  circ,  11,722— L.  C.  Elbert,  Mg.  Ed. — RaU 
omitted. 

"  Eight  theatres,  seven  downtown  ;  two  advertise  regularly,  others  periodically. 
No  special  editorial  co-operation.  ' 
TRIBUNE — Aft. — 9,275 — Circ.  omitted — Ed.  omitted — Rate  omitted. 

"  Eight  theatres,  seven  downtown  ;  two  advertise  daily.  No  special  editorial 
co-operation." 

GARDNER,  MASSACHUSETTS— Population— 16,353 
THE  NEWS— 3,327— S.  W.  Rogers,  Mg.  Ed.— 25  cts.  inch. 

"  One  theatre  ;  advertises  daily.  Use  readers  furnished  by  theatre.  News 
printed  at  request  of  theatre  managers." 

GARY,   INDIANA— Population— 16,802 
POST — Aft.— 5,010 — A.  M.  Harris,  Photo.  Ed.— 35  cts.  inch. 

"  Eleven  theatres,  ten  downtown  ;  eight  advertise  daily.    No  special  editorial 
co-operation.    Cuts  and  mats  used  when  possible." 
TRIBUNE— Aft. — 4,792— A.  G.  Perry,  Photo.  Ed.— 35  cts.  inch. 

"  No  special  editorial  co-operation.  Fourteen  theatres,  seven  downtown  ;  seven 
advertise  daily." 

GLENS  FALLS,  NEW  YORK— Population  16,313 
POST-STAR — Morn. — 8,045 — R.  E.  Fairman,  Mg.  Ed. — 30  cts.  inch. 

Three  theatres  ;  all  advertise  daily.    No  special  editorial  co-operation.  News 
.ind  readers  printed  occasionally.  ' 
TIMES — Aft. — 6,250 — C.  V.  Fumess;  Mg.  Ed.— 35  cts.  inch 

"  Five  theatres,  five  downtown  theatres  ;  all  advertise  daily.  No  special  edi- 
torial co-operation.    News  printed  occasionally." 

GRAND  FORKS,   NORTH   DAKOTA— Population  14,827 
HERALD — Morn.,  Aft.  4  Sun. — 16,000 — G.  Benson,  Mg.  Ed. — 40  cts.  inch. 

"Six  theatres;  all  advertise  daily.    Sunday  circulation  11,S32.    Runs  reading 
notices  daily  in  proportion  to  advertising.    Has  Sunday  picture  section." 

GRAND  RAPIDS,  MICHIGAN— Population  123,227 
HERALD— Morn,  ft  Sun. — 32  417 — C.  Saunders,  Photo.  Ed. — $1.75  inch. 

"  Sunday  circulation  26,000.    Thirty-nine  houses  ;  two  advertise  dally  and  six 
on  Sunday.    Runs  reading  notices  daily  and  on  Sunday  publishes  a  picture 
page.    Prefer  photographs." 
NEWS— Aft.— 16,582— L.  Parcell,  Photo.  Ed.— $1.40  inch. 

"  Saturday  issue  has  amusement  section  covering  all  theatrical  news.  Robs 

dally  reading  notices.    Conducts  its  own  reviews." 
Additional  paper  :  Press. 

GREAT  FALLS,  MONTANA— Population  13,948 
LEADER — Aft. — 4,043 — O.  DeSchou,  Photo.  Ed. — Rate  omitted. 

■■  Five  theatres  ;  three  advertise  daily.     Would  be  willing  to  run  Saturday 
photoplay  section  if  managers  supplied  the  material.      Would  use  mats.'' 
DAILY  TRIBUNE— Mom.  ft  Sun.— 12,551— L.  Diehl,  Ad.  Mgr.— Rate  omitted. 

"Weekly  reviews  are  given  free;  daily  readers  are  run  at  5  cts.  per  line. 
Would  use  pictures  of  well-known  artists." 

GREENSBORO,  NORTH  CAROLINA— PopuUtion  18,391 
DAILY  RECORD— Aft.— 3,481— J.  Watkins,  Mg.  Ed.— 25  cts.  inch. 

"  Runs  theatre  pago  Saturday,  (iives  daily  reading  notices.  Three  theatres  ; 
all  advertise  daily." 

GREENSBURG,  PENNSYLVANIA— Population  14,687 
RECORD — Aft.— 4,200 — E.  Laughlin,  Mg.  Ed. — IS  cts.  inch. 

'■  Three  theatres  ;  two  advertise  daily.    Runs  dally  reading  notices  pertalnlnf 
to  current  shows.    Prefers  mats." 
TRIBUNE — Aft.— Circ.  Omitted — S.  Morgan,  Jr.,  Mg.  Ed. — 8-12  cts.  inch. 

"  Runs  daily  reading  notices.     Would  run  mats  when  possible." 

GREENVILLE,  SOUTH  CAROLINA— Population  17,395 
DAILY  PIEDMONT— Aft.— Circ.  Omitted— F.  Challen,  Photo.  Ed.— 30  cts.  inch. 

"  Runs  readers  every  day.  Six  theatres,  four  of  which  advertise  daily.  Would 
use  mats." 

DAILY  NEWS— Morn,  ft  Sun.— 10,376— B.  Peace,  Mg.  Ed. — 42  cts.  inch. 

'•  Sunday  circulation  S.S95.  Runs  an  amusement  page  on  Sunday.  Runs  dally 
reading  notices  on  about  5Wc  basis." 

GUELPH,  ONTARIO— Population  15,175 
HERALD— Aft.— 3,240— A.  Smith,  Mg.  Ed.— 56  cts.  inch. 

"  Three  theatres,  two  of  which  advertise  daily.  Runs  daily  reading  notice*. 
Conducts  Its  own  reviews." 

GUTHRIE,   OKLAHOMA— Population  11,911 
LEADER — Aft. — 12,800 — Ed.  Omitted — Rate  omitted. 

"Three  theatres,  two  of  which  advertise  daily.  Has  Saturday  picture  page  and 
runs  daily  reading  notices." 

HACKENSACK,  NEW  JERSEY— Population  16,011 
RECORD — Aft.— 5,000 — J.  Smith,  Photo.  Ed. — 25  cts.  inch. 

"  Six  theatres  ;  four  advertise  daily.    Readers  are  run  daily.    Items  submitted 
In  plates  or  mat  form  are  sometimes  run  as  fillers.    Prefer  60-llne  cuts.'' 

HALIFAX,  NOVA  SCOTIA— Population  46,619 
DAILY  ECHO— Aft.— 10,002— J.  Gowen,  Mg.  Ed.— 50  cts.  inch 

"  Ten  theatres  ;  eight  advertise  daily.  Each  theatre  has  a  free  reading  notice 
every  day.  Runs  full  page  of  picture  Items  dally  and  two  pages  on  Sat- 
urday." 

ECHO— Aft.— 11,000 — H.  Jones,  Ed. — 50  cts.  inch. 

"  Runs  photoplay  department  on  Saturday.  Runs  dally  reading  notices.  Con- 
ducts its  own  reviews." 

HAMILTON,  ONTARIO— Population  81,969 
SPECTATOR — Aft. — 31,000— G.  McKenty,  Photo.  Ed.— 10  cts.  line 

"  Thirteen  theatres.  All  advertise  ;  some  daily  and  some  three  times  a  week. 
Runs  reading  notices  occasionally,  in  proportion  to  the  advertising.  Runa 
cuts  for  the  local  bouses  when  the  ad  space  bought  warrants  this  practice." 


December  27,   r  9  i  9 


161 


HAMILTON.  OHIO— Populition  81,969 
JOURNAL— Aft.— 7,435— H.  G«rd,  Photo.  Ed.— 45  ct«.  inch  , 

••  Six  tiKMtri'S  four  of  whuli  lulvrrtiso  daily,    lUiii.s  nadiiiK  notices  every  day. 
DAILY   REPUBLICAN-NEWS— Aft.— «,299—C.   Green»walt,   Photo.  Ed. — 40  cti. 

•'Kuns  dally  reading  notkes  with  the  advertising.  Kevlews  more  Important 
pictures  by  member  of  the  staff." 

HAMMOND,  INDIANA— Population  24,481 
TIMES— Aft.— 10,000 — P.  Parry,  Photo.  Ed. — 40  cts.  inch. 

•  Four  theatres  ;  all  advertise  daily.  Has  a  photoplay  section  in  the  Saturday 
Issue  occasionally.     Ituns  daily  reading  notices." 

HARTFORD,  CONNECTICUT— Population  107,038 
POST— Aft.— 10,658— C.  Hemenway,  Mg.  Ed.— $1.40  inch. 

•■  Kigbt  theatres  advertise  dailv  of  tiie  eleven  in  the  location.  Heading  notices 
in  the  daily  picture  section  which  is  given  special  attention  in  the  Saturday 
Issue.    Wonid  use  mats." 

TIMES— Aft.-.-36,0SS—R.  Andrews,  Mg.  Ed.— $1.54  inch  „,    ,  . 

"Gives  daily  reading  notices  to  those  carrying  ads  at  $1.54  an  inch.  Would 

use  cuts  if  not  too  large.  ' 
Additional  paper :  Courant. 

HATTIESBURG,  MISSISSIPPI— Population  14,952 
AMERICAN— Aft. — 4,020 — G.  Butler,  Photo.  Ed.— 50  cts.  inch 

■  Three  theatres;  two  advertise  daily.  Uuus  reading  notices  dally.  Would 
use  cuts." 

HAVERHILL,   MASSACHUSETTS— Population  47,071 
GAZETTE— Aft.— 13,716 — R.  Wright,  Mg.  Ed.— 50  cts.  inch 

■•  Four  theatres,  all  of  which  advertise  daily.     Uuns  daily  reading  notices. 

HAZELTON,  PENNSYLVANIA— Population  27,511 
PLAIN  SPEAKER— Aft.— 7,684 — W.  Dershuck,  Ed. — 25  cts.  inch 

•■  Ten  theatres  ;  seven  advertise  daily.     Uuns  a  special  page  on  Saturday  In 
which  is  included  a  weeklv  review." 
STANDARD-SENTINEL — Morn.— 7,900— Henry  Walser,  Mg.  Ed. — 25  cts.  inch 

"  Uuus  a  theatre  page  on  Saturday,  including  from  oue  iialf  to  one  column  of 
reading  notices." 

HELENA,  MONTANA— Population  13,258 
INDEPENDENT— Morn.  4  Sun. — 4,855— B.  Haralson,  Photo.  Ed.— 35  cts.  inch 

"  Sunday  circulation  5,(jOO.    Four  theatres,  all  of  which  advertise  daily.  On 
Sunday  has  a  photoplay  department.    Conducts  Its  own  reviews.  I'rints 
daily  renciing  notices." 
RECORD-HERALD — Aft. — Circ.  omitted — G.  Roberts,  Mg.  Ed. — 35  cts.  inch. 

"  Publishes  a  daily  '  Movie  Column,'  Including  the  reading  notices  of  the 
current  attractions.  On  Saturday  runs  one  to  two  pages  of  theatrical  and 
picture  news,  including  cuts  and  calendar  of  attractions." 

HOLYOKE,  MASSACHUSETTS— Population  62,852 

TELEGRAM— Aft. — 8,600 — W.  Rathbun,  Photo.  Ed. — 25  cts.  inch 

■  Six  theatres  ;  three  advertise  daily.  Kuns  readers  every  day  from  three  to 
ten  inches  per  house.  Would  use  mats  or  cuts  of  clean,  interesting,  newsy 
matter." 

TRANSCRIPT— Aft. — 12,500 — A.  Anders,  Photo.  Ed. — 40  cts.  inch 

"  Uuns  a  phtotoplay  section  two  or  three  times  a  weelj.  Liberal  space  given 
two  or  three  times  a  week  with  free  Illustrations,  depending  on  the  size  of 
the  advertisement." 

HOUSTON,  TEXAS  (Cont.)— Population  93,122 
PRESS — Aft. — Circ.  omitted — J.  Elfenbeim,  Photo  Ed. — Rate  omitted 

"  Uuns  daily  reading  notices  which  are  considered  to  be  of  news  value.  Has 
photoplay  department  in  the  Saturday  Issue.    Conducts  reviews  on  Monday." 

HUTCHINSON,  KANSAS— Population  19,339 
GAZETTE — Mom.  &  Sun.— 8,433 — M.  Rose,  Photo.  Ed. — 40-65  cts.  inch 

"Sunday  circulation  S.Uio.    Six  theatres,  live  of  wiiich  advertise  daily.  Runs 
daily  reading  notices  In  proportion  to  the  advertising  bought." 
NEWS — Aft. — 11,471 — G.  Gwinn,  Photo.  Ed.— 35  cts.  inch 

"  In  the  Saturday  issue  reviews  of  the  coming  week's  attractions  are  printed 
from  the  reading  notices  submitted.  Occasionally  an  amusement  page  and 
special  features  are  run." 

INDEPENDENCE,  KANSAS— Population— 13,296 
REPORTER— Aft.— 2,613— C.  Knox,  Mg.  Ed.— Rate  omitted. 

•■  Kuns  daily  reading  notices.  Prints  reviews  conducted  by  members  of  the 
staff." 

INDIANAPOLIS,  INDIANA— Population— 259,413 
NEWS— Aft.— 118,639— R.  Smith,  Mg.  Ed.— 17  cts.  line. 

"  Kuns  photoplay  section  on  Wednesday  and  Saturday.     In  these  issues,  in- 
cludes the  reading  notices.    Prints  reviews  conducted  by  member  of  staff." 
STAR— Morn.  &  Sun.— 93,170 — C.  Kelly,  Photo.  Ed.— 16  cts.  line. 

"  I'  ifty-two   theatres  ;  twenty  advertise  daily.     Kuns  Sunday  photoplay  de- 
partment and  a  column  of"^  reading  notices  each  d.iy  during  the  week.  Con- 
ducts its  own  reviews.    Sunday  circulation  106,647." 
DAILY  TIMES— Aft. — 47,856— M.  Mercer,  Photo.  Ed.— 12  cts.  line. 

"  Publisiies  reading  notices  to  liberal  extent  every  day  and  conducts  photoplay 
department  on  Sunday.    Prefers  photographs." 

ITHACA,  NEW  YORK— Population— 16,759 
DAILY  NEWS— Aft.— Circ.  omitted— C.  Piatt,  Mg.  Ed.— 25  cts.  inch. 

"  Five  tueatres  ;  all  advertise  dally.  Uuus  reading  notices  every  day.  Would 
use  mats." 

JOURNAL — Aft. — 6,668 — G.  Stover,  Photo.  Ed. — 50  cts.  inch. 

"  Kuns  daily  reading  notices.  Occasionally  prints  reviews  of  pictures  con- 
ducted by  member  of  staff.    W^ould  use  mats." 

JACKSON,  MISSISSIPPI— Population— 26,790 
DAILY  NEWS— Aft.  &  Sun.— 5,695— H.  Bricknell,  Mg.  Ed.— 35  cts.  inch, 

"  Sunday  circulation  5,695.  Three  houses  ;  two  advertise  daily.  Uuus  photo- 
play department  on  Sunday  and  gives  liberal  space  to  readers  and  cuts  dur- 
ing the  week.'' 

JACKSON,  TENNESSEE— PopuUtion— 16,318 
SUN — Aft.  ft  Sun.— 4,161— C.  Brown,  Mg.  Ed. — Rate  omitted. 

"  In  Sunday  issue  runs  reading  notices.    Would  use  mats  and  proofs." 

JACKSONVILLE,  FLORIDA— Population— 70,173 
TIMES-UNION — Mom.  &  Sun. — 30,000 — Ed.  omitted — Rate  omitted. 

"  Sunday  circulation  35,000.  Eight  theatres  ;  live  advertise  daily.  Runs  four 
pages  or  more  in  picture  section  on  Sunday.  Also  gives  brief  reading  notices 
each  day  during  the  week." 

JAMESTOWN,  NEW  YORK— Population— 37,839 
JOURNAL— Aft.— 7,570— J.  Clary,  Mg.  Ed.— Rate  omitted. 

"  Seven  theatres  ;  four  of  these  advertise  daily.  No  special  publicity  service 
rendered." 

JANESVILLE,  WISCONSIN— Population— 14,195 
GAZETTE— Aft.— 8,200— A.  HELMS,  Mg.  Ed.— Rate  omitted. 

"  Four  theatres  all  advertise  daily.  Publishes  a  daily  photoplay  feature. 
Conducts  its  own  reviews." 

JERSEY  CITY,  NEW  JERSEY— Population— 293,921 
JERSEY  JOURNAL— Aft.— 37,151— J.  MacKenzie,  Photo.  Ed.— 15  cti  line. 

"  About  forty  theatres  ;  eighteen  advertise  daily.  On  Saturday  runs  reading 
notices  according  to  the  amount  of  advertising  space  bought." 


JOHNSTOWN,    PENNSYLVANIA— Population— 64,642 

DEMOCRAT— Morn.— 10,700 — J.  Blough,  Photo.  Ed. — Rate  omitted. 

■  Kifilit  theatres  ;  four  advertise  d.iily.     Reading  notices  are  carried  occasion- 
ally.    Conducts  Its  own  reviews,  " 
LEADER— Aft.— 8,500 — F.  Church,  Mg.  Ed. — 25  cts.  inch. 

•  Would  us.'  mats  of  two  or  tliree-coluinn  size,  if  of  general  interest.  Runs 
reading  notices  daily." 
TRIBUNE— Aft.— 24,434 — H.  Hesselbein,  Mg.  Ed.— Rate  omitted. 

(.No  iiironnation  of  publicity  activities  .sulimittcd  in  i|Ui'stioiiiiaire,) 

JOPLIN,  MISSOURI— Population— 32.848 
NEWS-HERALD— Aft.  &  Sun.— 16,594 — M.  McGilveney,  Photo.  Ed. — Rate  omitted. 

"Four  theatres;  lurec  advirii.sc  ilaily,  Suiiilay  issue  Has  piiolopiay  depart- 
ment.    No  special  publicity  si-rvice  rendered  during  the  week.' 

KALAMAZOO,  MICHIGAN— Population— 45,842 
GAZETTE— Aft.  &  Sun.— 23,197— J.  Walsh,  Mg.  Ed.— Rate  omitted. 

"  .*<unilay  circulation  22,4i.'>.  l-.i>;lit  incnlrcs;  si.\  a(l\erti.-M-  ii..ny.  Runs  dally 
reading  iiolii-es.    On  Sunday  pulilislics  amusinn  nl  department," 

KANKAKEE,  ILLINOIS— Population  14,150 
GAZETTE — Aft.— 2,200 — H.  F.   Schmidt,   Mg.   Ed. — Rate  IS  cts.  inch 

'■  Six  theatres.  One  neighborhood,  (iives  no  reading  notices  but  would.  Ex- 
hibitors not  aroused  to  need  of  publicity.  Exhibitors  advertise  on  big  attrac- 
tions only.  " 

EVENING  DEMOCRAT— 3,612— J.  O.  Smith,  Mg.  Ed.— Rate  omitted 

"  Amusement  and  commercial  rate  the  same.  Gives  reading  notices  fre- 
quently. Would  use  cuts  of  prominent  actors.  Reviews  productions  showing 
In  the  city." 

KANSAS  CITY,  MISSOURI— Population  281,911 
STAR — Morn.,  Aft.  &  Sun. — 225,000 — R.  E.  Stout,  Mg.  Ed. — Amus.  rate  50-60  cts. 
"  About  80  theatres.    Downtown,  S.     Prints  photoplay  section.    Gives  short 
advance  notice  and  reviews  features.     Rogards  picture  news  of  interest. 
Prefers  own  matter  to  producers'  material." 
Other  papers  :     Journal  ;  I'osl  ;  Times. 

KINGSTON,  ONTARIO,  CANADA— Population  18,874 
BRITISH  WHIG— Aft.— D.  6,424— W.  4,152— L.  A.  Guild,  Mg.  Ed.— Rate  70  ctt. 
inch 

"  Give  free  readers  to  advertisers  Inch  for  Inch.  Kevlews  features.  Prefers 
mats.    Exhibitors  prepare  copy.    Displays  usually  small." 

KINGSTON.    NEW   YCjRK- Population  26,549 
EXPRESS  AND  ACCORDIAN— D.  and  W.— Cir.  and  rate  omitted- J.  G.  Sullivan, 
Mg.  Ed. 

"  Two  theatres.  Neither  use  the  paper's  columns.  All  of  other  questions  not 
answered." 

KITCHENER.    ONTARIO,    CANADA— Population  15,196 

NEWS  RECORD— Aft.— 3,950— W.  V.  Uttley,  Mg.  Ed.— Rate  50  cts.  inch 

"Three  theatres,  all  central,  (iives  reading  notices  Saturday.  Theatres  pre- 
pare copy.    All  theatrss  advertise  daily." 

KOKOMO,  INDIANA— Population  19,694 
DISPATCH — Morn. — 5,180— Sunday — 5,500 — G.  Armstrong — Rate  25  cti.  inch 
"  .Vll  theatres  advertise  daily,    (Jives  frei'  reading  notices,     Uoes  not  print  lay- 
outs.    Di  votes  page  to  pictures  in  Sunday  edition.     Would  use  good  pro- 
ducers' material." 
DAILY  TRIBUNE— Eve.— 8,491— C.  E.  Walk— 30  cti.  inch. 

'■  Gives  free  reading  notices  on  big  productions  only.  Prints  layouts — which 
are  charged.  Would  use  producers'  material  If  good,  especially  mats  and 
cuts." 

LACKAWANNA.  NEW  YORK— Population  16,346 
JOURNAL — Aft. — 900 — Harriet  Ellis — Rate  30  cts.  .inch 

"Use  some  picture  matter,  (iives  reading  notices  In  exchange  for  house 
courtesies.  Would  use  producers'  material.  Five  theatres.  None  advertise 
extensively." 

LA  CROSSE.  WISCONSIN— Population  31,367 
TRIBUNE  AND   LEADER  PRESS— 13,502— Aft.  &  Sun.— N.  D.  Tvis— Rate  50 
cts.  inch 

"Fight  tlieatres.  Five  downtown.  Gives  every  picture  free  re.idlng  notice. 
Re.yards  motion  picture  matter  of  limited  public  interest.  Theatres  use 
ready  written  copy." 

LAFAYETTE,  INDIANA— Population  20.896 
JOURNAL — Morn. — 10,415 — W.   H.   Robertson — Rate  omitted 

"  (iives  Monday  readini;  notices.  Six  theatres,  one  neiglihorliood.  Would  use 
good  producers'  material.    All  theatres  buy  small  space  daily." 

LANCASTER,  OHIO— Population  14,840 
GAuETTE — Morn.  &  Aft.— 3.650— C,  J.  Beach,  Adv.  Ed. — Rate  omitted 

"Four  the.ares.  all  ilowiitown.    (Jives  small  free  re.iiling  notices  with  displays. 
Would  use  some  producers'  lu.iterial.    Exhibitors  oliject  to  commercial  rate." 

LANCASTER,  PENNSYLVANIA— Population  49,685 
DAILY   NEW  ERA— Aft.— 10,962— C.   B.  HolHnger— Rate  35  cts.  inch 

"  Four  thc-.itres.  One  neighborhood,  (iives  free  reacling  notices.  Prints  lay- 
outs complimentary  oc  casionally.  Exhibitors  prepare  own  copy.  Exhibitors 
allowed  to  furnish  reviews." 

LANSING,  MICHIGAN— Population  37,512 
STATE  JOURNAL— 26,315— Aft.— F.  A.  Van  Fleet,  Mg.  Ed.— Rate  omitted 

"  (iives  some  free  rciding  notices.  Seven  theatres  in  city.  Four  advertise 
daily.  Reviews  better  productions.  Would  use  some  producers'  material. 
Exhibitors  prepare  all  copy.'' 

LAFAYETTE,  INDIANA— Population  20,896 
COURIER — Aft. — 8,994 — Milton   Pottitzer — Rate  40  cts.  inch 

"  Six  theatres.  Does  not  give  free  reading  notices.  Prints  no  reviews.  Would 
use  mats  and  cuts  under  conditions.  Assists  exhibitors  in  preparing  copy. 
Exhibitors  liberal  advertisers." 

LA  PORTE,  INDIANA— Population  12,533 
ARGUS — Aft. — 2,250 — J.   A.   Chanley,   Mg.  Ed. — Rate  omitted 

"Three  theatres.  Reviews  bigger  productions.  Regards  motion  picture  newi 
as  of  public  interest.  Would  use  cuts  and  mats  from  producers  showing 
locally." 

HERALD — Aft. — 3,376 — V.  G.  Root — Rate  omitted 

"  Three  theatres.  All  advertise  daily.  Gives  reading  notices — and  layouts 
occasionally — both  c-omplimentary.  Theatres  furnish  all  copy.  Would  use 
mats  and  cuts  if  gratis.'' 

LAWRENCE,  MASSACHUSETTS— Population  95,834 
EAGLE-TRIBUNE — Morn.  &  Aft.— 14,058 — Grace  Murphy— Rate  60  cts.  inch 
"  Nine  theatres,  two  neighborhood.    Sis  advertise  daily.    Gives  free  readers 
dally.    Runs  motion  picture  page  weekly  gratis.    Uses  cuts  and  mats." 

LAWRENCE,   KANSAS— Population  13,018 
JOURNAL  WORLD— Aft. — 4,509— E.  D.  Keilmann,  Mg.  Ed.— Rate  omitted 

"  Three  theatres.     Two  advertise  daily.    Gives  weekly   free   residing  notice. 

Regards  picture  news  as  advertising.    Theatres  furnish  all  copy." 
GAZETTE — Aft. — 2,390 — R.   Delvattville,  Adv.   Mgr. — Rate  omitted 

"  Three  theatres.    Two  advertise  daily.    Gives  weekly  free  readers.  Regards 

picture  news  of  public  Interest.    Might  use  mats  and  cuts.    Co-operates  with 

advertisers." 


162 


Motion  Picture  News 


LEAVENWORTH,-  KANSAS— Population  19,363 
POST — Aft.  &  Sun.— D.  6,017 — S.  64,417- W.  Wallace — Rate  35  cts.  inch 

"  Ten  theatres.  Seven  are  neighborhood  houses.  Prints  photoplay  section  in 
Sunday  issue.  Gives  daily  reading  notices.  Reviews  features.  Regards 
picture  news  of  public  interest.  Uses  mats  and  cuts.  Writes  most  of  pic- 
ture theatre  copyf 

LEBANON,  PENNSYLVANIA— Population  19,926 
NEWS — Aft. — 8,349 — J.  H.  Manbeck — Rate  SO  cts.  inch 

"  Three  theatres.  Gives  daily  reading  notices.  Aids  exhibitors  with  copy.  All 
theatres  advertise  daily.    Seldom  uses  producers'  material  as  news." 

LEOMINSTER,  MASSACHUSETTS— Population  19,789 
ENTERPRISE — Aft. — 3,991 — W.  N.  Howe,  Mg.  Ed. — Rate  25  cts.  inch 

"  Two  theatres.    Gives  no  free  reading  notices,  or  free  movie  news.  Would 
use  good  producers'  material,  including  cuts.    Advertisers  use  daily  display." 

LETHBRIDGE,  ALBERTA,   CANADA — Population  14,500 
DAILY  HERALD— Morn.  &  Aft.— D.  5,678— H.  G.  Long,  Mg.  Ed.— Rate  35  cU. 

"  Three  theatres.  Free  reading  notices  at  discretion  of  the  editor.  Prints  no 
layouts.  Motion  picture  news  of  some  public  interest.  Advertisers  are 
liberal." 

LEXINGTON,  KENTUCKY— Population  38,819 
HERALD — Morn.  D.  &  Sun. — 11,579— E.  Gehan — Rate  40  cts.  inch 

•'  Four  theatres.    All  use  display  columns  daily.    Has  no  photoplay  section. 
Gives  no  free  reading  notices.    Reviews  big  productions.    Regards  photoplay 
news  of  public  interest." 
LEADER — Aft.  &  Sun. — 13,400 — J.  M.  Ross — Rate  35  cts.  inch 

"  Four  theatres.  Give  small  readers  daily.  Reviews  productions  occasionally. 
Might  use  some  producers'  material,  especially  mats  and  cuts.  Theatres 
prepare  all  copy.". 

LEWISTON,  MAINE — Population  27,305 
SUN — Morn. — 9,259 — L.  B.  Mills — Rate  50  cts.  inch 

"  Four  theatres.  Gives  some  free  readers.  Has  no  photoplay  section.  Would 
use  producers'  material  to  some  extent.  All  theatres  advertise  and  prepare 
own  copy.'' 

LIMA,  OHIO— Population  33,904 
NEWS — Aft.  &  Sun. — 12,500 — Marshall  Harrison — Rate  50  cts.  inch 

"  Eight  theatres.     One  neighborhood.     Prints  photoplay  section  in  Sunday 
issue.    Gives  free  readers  Sunday  only.    Regards  pictures  of  news  interest. 
Would  use  cuts  and  mats." 
TIMES-DEMOCRAT— Aft.— 7,125— W.  J.  Galvin— Rate  30  cts.  inch 

"  Bight  theatres.  Five  advertise  daily.  Gives  free  readers  daily.  Reviews 
pictures.  Regards  pictures  of  news  interest.  Would  use  cuts  and  mats. 
Advertisers  buy  liberal  space." 

LINCOLN,   NEBRASKA— Population  45,643 
DAILY  STAR — Aft.  &  Sun. — D.  31,267 — Mrs.  R.  Hilton — Rate  omitted 

"  Seven  theatres.  Two  neighborhood.  Five  advertise  daily.  Run  readers  but 
are  charged  at  regular  rates.  Has  photoplay  section.  Would  use  mats  and 
cuts.' 

LITTLE  FALLS,  NEW  YORK— Population  13,045 

TIMES — Aft.— 3,100 — John  Crowley,  Mg.  Ed. — Rate  25  cts.  inch 

"  Three  theatres.    All  advertise  daily.    Gives  short  free  readers  to  advertisers. 
Co-operates  with  theatres.    Does  not  regard  M.  P.  news  of  public  interest." 

LITTLE  ROCK,  ARKANSAS— Population  53,811 
DEMOCRAT — Aft. — 23,342— J.  W.  Enochs— Rate  70  cts.  inch 

"Six  theatres;  five  advertise  daily.     Reading  notices  given  on  Saturday. 
Prints  movie  news  occasionally.    Would  use  good  mats  and  cuts.  Co-oper- 
ates with  advertisers." 
DAILY  NEWS — Aft. — 11,200 — R.  P.  Ronnins,  Mg.  Ed. — Rate  40  cts.  inch 

"  Seven  theatres  ;  all  advertise.  Publishes  page  devoted  to  theatres  in  Satur- 
day edition.    No  free  daily  reading  notices.    All  exhibitors  buy  small  space." 

LOGANSPORT,  INDIANA— Population  20,262 
TRIBUNE — Morn  &  Sun. — 5,450 — L.  P.  Dernier — Rate  omitted 

"  Five  theatres ;  all  advertise  daily.     Gives  free  daily  reading  notices  and 
prints  layouts  frequently.    Prints  movie  news,  and  uses  mats  and  cuts." 
PHARAS  REPORTER— Aft.— 6,621— A.  J.  West— Rate  35  cts.  inch 

"  Five  theatres  ;  four  advertise.  Gives  daily  reading  notices.  Regards  picture 
news  of  interest  to  public.    Can  use  mats  and  cuts." 

LONDON,  ONTARIO,  CANADA — Population  46,300 
ADVERTISER— Noon— 43,000— A.   E.  Wigle — Rate  omitted 

"  Seven  theatres  ;  five  advertise  daily.    Gives  daily  reading  notices.  Regardi 
movie  news  as  interesting  to  public.    Assists  exhibitors  with  copy." 
FREE  PRESS— Morn.  &  Aft. — 41,610— Grace  Blackburn— Rate  $2.30  inch 

"  Six  theatres ;  four  advertise  daily.  Gives  free  readers  line  for  line  with 
display  purchased.  Gives  complete  reviews.  Regards  picture  news  of  value 
to  public' 

LONG  BEACH,  CALIFORNIA— Population  24,437 
PRESS — Aft. — 7,000 — C.  Cutshaw,  Mg.  Ed. — Rate  75  cts.  inch 

"  Eight  theatres  ;  four  advertise  daily.    Optional  commercial  rate  of  28c.  of- 
fered without  reading  notices.     Contemplates  using    layouts.  Considers 
movie  news  good  copy." 
DAILY  TELEGRAM— Aft.— 6,576— W.  H.  Case,  Mg.  Ed.— Rate  75  cts. 

"  Seven  theatres.  Three  advertise  daily.  No  photoplay  section.  No  free 
reading  notices.  Prints  no  movie  news  free.  Regards  movie  news  interest- 
ing to  public." 

LORAIN,   OHIO— Population  34,360 
TIMES-HERALD — Aft. — 8,500 — Ed.  not  stated — Rate  omitted 

"  Nine  theatres  ;  six  advertise  daily.  Reading  notices  given  every  day.  Prints 
no  movie  news." 

LOS  ANGELES,  CALIFORNIA— Population  600,000 
EXAMINER — Morn  &  Sun. — Cir.  omitted — Florence  Lawrence — Rate  omitted 
"  About  80  theatres.    Twenty  located  downtown.    Fifteen  advertise  In  daily 
and  Sunday  issue.    Gives  reading  notices  in  turn.    Prints  reviews.  Regard! 
movie  news  of  interest  to  public.    Producers  furnish  newspapers  with  copy." 
EXPRESS— Aft.— 55,957— M.  Lathrop— Rate  $2.38  inch 

"About  80  theatres.    Nineteen  located  downtown.    Twenty  advertise  in  daily 
and  Sunday  issues.    Prints  photoplay  section.    Does  not  give  free  reading 
notices.    Layouts  used  are  complimentary.    Movie  news  of  great  interest. 
Producers'  press  staff  furnish  copy." 
EVENING  HERALD— Aft.— 139,000— Guy  Price— Rate  $3.08  inch 

"  About  80  theatres.    Twenty  located  downtown.    Twenty  advertise  dally.  In 
addition  to  weekly  photoplay  page,  reading  notices  are  given.    Paper  special- 
izes in  the  field.    Exhibitors  buy  big  space.'' 
RECORD— Aft. — 42.000— W.  P.  Campbell,  P.  Ed. — Rate  $1.25  inch 
Other  papers  :    Herald  ;  Times  ;  'Tribune. 

LOUISVILLE,  KENTUCKY— Population— 235,114 
EVENING  POST— Aft.— 42,425— P.  Marshall,  Photo.  Ed.— 16  cts.  Une. 

"  Thirty-one  theatres  ;  nine  advertise  daily.     Runs  a  photoplay  section  daily, 
including  reading  notices.    Would  use  mats  and  electros." 
TIMES— Aft.— 63,043 — M.  Aronhime,  Photo.  Ed. — 17  cts.  line. 

■'  Runs  photoplay  section  in  tlie  Saturday  issue.    Prints  dailv  reading  notices. 
Would  use  photos  of  leading  artists." 
COURIER-JOURNAL — Sun. — Circ.  omitted — (Same  management  as  the  Times). 
"  Runs  full  i)agc  of  picture  news,  including  reviews  condutted  by  member  of  the 
staff." 

Additional  paper :  Herald. 


LOWELL,  MASSACHUSETTS— Population— 111,004 
COURIER-CITIZEN— Morn.  &  Aft.— 16,780— S.  Fleet,  Photo.  Ed. — 49  cU. 

■Ten  theatres;  eight  advertise  daily,  (iives  reading  notices  every  day,  allow- 
ing four  lines  of  reader  material  to  one  inch  of  display." 

LYNN,  MASSACHUSETTS— Population— 98,207 
ITEM— Aft.— 15,121— H.  Valpey,  Photo.  Ed.— 80  cts.  inch. 

"  Eleven  theatres  ;  six  advertise  daily.     In  the  Saturday  issue  publlBhea  a 
photoplay  department,  including  the  reading  notices  " 
TELEGRAM-NEWS— Aft.  &  Sun.— 15,311— A.  Erwin,  Photo.  Ed^ 

"  Runs  daily  reading  notices  in  proportion  to  the  advertising.  Would  use  cuts 
or  mats  if  they  concern  the  artists  themselves." 

McKEESPORT,  PENNSYLVANIA— PopuUtion— 45,965 
DAILY  NEWS— Aft.— 11,310— J.  Long,  Mg.  Ed.— Rate  omitted. 

"  Seven  theatres  ;  ail  advertise  daily.  Reading  notices  are  given  in  proportion 
to  the  paid  advertising  and  depending  on  the  quality  of  the  picture." 

MACON,  GEORGIA— Population — 41,992 
NEWS— Aft.  &  Sun.— 19,547— T.  Simmons,  Mg.  Ed.— «1.00  inch. 

"  Five  theatres  ;  four  advertise  daily.    Pliotoplav  department  occupies  about 
ten  or  twelve  inches  on  week-days  and  a  full  page  on  Sunday.    'The  photo- 
play department  is  carried  on  in  close  co-operation  with  the  show  manage- 
ment.   Sundav  circulation  17,429  ' 
TELEGRAPH— Morn.  &  Sun.— 21,589— G.  Long,  Mg.  Ed.— $1.00  inch. 

■'  Sunday  circulation  19,986.    No  special  publicity  service  rendered.'' 

MADISON,  WISCONSIN— Population— 29,469 
CAPITAL  TIMES— Aft.— 10,800— W.  Evjue,  Mg.  Ed.— 25  cts.  inch. 

"Six  theatres;  five  advertise  daily.    Huns  daily  reading  notices.    Would  use 
65-liDe  half-tone  cuts.    Conducts  its  own  reviews." 
DEMOCRAT— Mom.  &  Sun.— 5,861— H.  NoU,  Mg.  Ed.— 22  cts.  inch. 

"  Runs  daily  reading  notices.  I'ublishes  Sundav  stage  page.  Sunday  circula- 
tion 5,975." 

MAHANOY  CITY,  PENNSYLVANIA— Population— 16,951 
AMERICAN-TRIBUNE— Aft.— 2,590— J.    Kirchner,    Ad.    Mgr.— Rate  omitted. 

"Two  theatres;  both  advertise  daily.    Runs  daily  reading  iioiicc...." 

MANCHESTER,    CONNECTICUT— Populatjon—13,641 
HERALD— Aft.— 3,177— W.  Asimus,  Photo.  Ed.— 50  cts.  inch. 

"Two  theatres;  both  advertise  daily.  Runs  daily  reading  notices,  allowing 
one-quarter  column  for  each  theatre.'' 

MANCHESTER,   NEW  HAMPSHIRE— Population— 76,635 
UNION— Morn.— 25,554 — F.  FrisseUe,  Photo.  Ed, — $1.00  inch. 

•  Ten  theatres  ;  tour  advertise  daily.  Publishes  a  reader  for  each  house  on 
the  day  that  the  program  changes.  On  Saturday  runs  two  or  three  columns 
covering  all  theatres  and  includes  program  for  the  coming  week." 

LEADER — Aft. — (Same  management  as  the  Union). 
MIRROR— Aft.— 5,172— R.  Blood,  Mg.  Ed.— 5  cts.  line. 

•■  On  Saturday  usually  carries  a  page  of  picture  news  and  on  other  days  a 
column  or  two.    Conducts  its  own  reviews.    Would  use  cuts  or  mats." 

MANISTEE,  MICHIGAN— Population— 12,381 
NEWS-ADVOCATE— Aft.— 2,912— R.  Anderson,  Photo.  Ed.— 25  cts.  inch. 

■•  Runs  reading  notices  daily,  the  extent  depending  on  the  quality  of  the  pic- 
tures shown.     Reviews  its  own  pictures.'' 

MANSFIELD,  OHIO— Population— 22,100 
SHIELD— Morn.  &  Sun.— 3,557— W.  Angle,  Photo.  Ed.— 12  cts.  inch, 

"  Six  theatres  :  all  advertise  daily.  Runs  reading  notices  daily  from  one  to 
two   columns.      Reviews    its    own  pictures." 

MARIETTA,  OHIO— Population— 12,923 
JOURNAI^Aft. — 4,123— L.  Harness,  Mg.  Ed.— IS  cts.  inch. 

"  Three  theatres  ;  all  advertise  daily.  Runs  cuts  and  readers  daily.  Can  use 
unmounted  cuts  or  mats.  ' 

DAILY  TIMES— Aft. — 4,924 — F.  McKinney,  Mg.  Ed.— IS  ctf.  inch. 

•  Huns  daily  from  twenty  to  twenty-five  lines  of  readers,  depending  on  the 
amount  of  advertising  carried.    Would  use  mats  or  cuts  but  not  over  the 

two-column  size." 

REGISTER-LEADER— Aft.— 3,137— T.  O'Donnell,  Photo.  Ed.— 15  ctt.  inch. 

"Runs  reading  notices  daily.    Would  use  65-line  screen  mats.  " 

MARINETTE,  WISCONSIN— Population— 14,610 
EAGLE-STAR — Aft.  Circ.  omitted — F.  Noyes,  Mgr. — Rate  omitted. 

"  Four  theatres  ;  three  advertise  daily.  Huns  reading  notices  occasionally. 
Sometimes  reviews  pictures  by  member  of  staff." 

MARION,  INDIANA— Population— 19,656 
CHRONICLE— Aft.— 6,830— E.  Moss,  Ad.  Mgr.— Rate  omitted. 

"  Five  theatres  ;  all  advertise  daily.  Carries  Saturday  photoplay  department. 
Runs  readers  to  extent  of  50%  of  paid  advertising.'' 

MARION,  OHIO — Population— 22,032 
TRIBUNE — Aft.— 5,500 — L.  Lambom,  Mg.  Ed. — 35  cts.  inch. 

••  Five  houses  ;  four  of  which  advertise  daily.    Runs  reading  notices  about  thre* 
times  a  wei'k."" 
STAR— Aft.— 10,086 — G.  Van  Fleet,  Mg.  Ed. — Rate  omitted. 

•"  On  Saturday  runs  a  oOO-liue  review  of  the  coming  week's  program.'" 

MARQUETTE,  MICHIGA N— Population— 1 2, 1 1 7 
MINING  JOURNAL — Mom.— 5,240— F.  Russell,  Mg.  Ed.— 20  cts.  inch. 

"■  Six  theatres  ;  all  advertise  daily.  Reading  notices  are  run  dailv.  Synopsis  of 
pictures  advertised  for  the  day  are  printed  on  the  same  date"."' 

MARLBORO,   MASSACHUSETTS— Population— 14,991 

ENTERPRISE — Aft.— 2,900— E.  Merriman,  Mg.  Ed.— Rate  omitted. 

"  Three  theatres,  two  of  which  advertise  dailv.  No  special  publicity  service 
rendered." 

MARSHALL,  TEXAS — Population — 12,984 
MESSENGER— Aft.— 1,250 — H.  Henderson,  Mg.  Ed. — 20  cts.  inch. 

"  Two  tlieatres,  both  of  which  advertise  dailv.    Huns  daily  reading  notices  " 
SENTINEL — Mom.  &  Sun. — 2,300 — H.  Price,  Mg.  Ed. — 15  cts.  inch. 

•'  Runs  reading  notices  of  brief  length  every  day.  " 

MARSHALLTOWN,  IOWA— Population— 16,026 
TIMES-REPUBLICAN— Aft.— 15,000— J.  Whitacre,  Photo.  Ed. — 40  cts.  inch. 

"  Gives  review  only  of  the  pictures  played.  Will  use  cuts  or  mats  at  regular 
advertising  rates." 

MARTINSBURG,  WEST  VIRGINIA— PopuUtion— 12,032 
JOURNAL— Aft.— 3,319— M.  von  Schlegell,  Mg.  Ed.— Rate  omitted. 

"Three  theatres;  all  advertise  daily.    Reading  notices  are  run  dally.  Would 
use  mats  or  cuts.  " 
WORLD— Aft. — 2,879 — G.  McKown,  Mg.  Ed. — Rate  omitted. 

"  Give  reading  notices  nearly  every  day.  printing  reviews  of  best  pictures." 

MASON  CITY,  IOWA— Population— 13,495 
GLOBE  GAZETTE— Aft.— 9,602— W.  Muse,  Mg.  Ed.— 35  cts.  inch. 

■■  IPour  theatres  ;  all  advertise  daily.  Runs  photoplay  department  on  Satur- 
day.   Conducts  its  own  reviews." 

MATTOON,  ILLINOIS— Population— 12,218 
JOURNAL-GAZETTE — Aft. — 3,214 — Ed.  omitted— Rate  omitted. 

"  Three  houses,  all  of  which  advertise  dailv.  No  special  publicity  service  ren- 
dered." 


December  27,  i  9  ^  9 


163 


MEMPHIS.  TENNESSEE— PopuUtion— 143,231 

PRESS  Aft — 27,352 — R.  Roddy,  Photo.  Ed. — Jl.OO  inch.  „  ,  ^ 

••  Kiftewi  houses,  live  of  which  advertise  dally  ;  all  advertise  on  Saturday.  Runs 
photoplay  department  on  Saturday,  extending  liberal  space  to  the  reaii- 
Ing  notices."  c  , 

Other  piipers  :    Commercial  -Xppeal  :  ^ews  ;  isclmitar. 

MERIDIAN,  MISSISSIPPI— Population— 21,806 
DISPATCH— Morn.  &  Sun.— ♦,000— P.  Smith.  Mg.  Ed.— 28  cts.  inch 

•  Sunday  circulation  4.000.     Photoplay  department  is  printed  every  day. 
Heading  notices  are  published  at  5  cts.  per  line.'' 

MERIDEN.  CONNECTICUT— Population— 28,528 
JOURNAL — Aft.— 5,166 — W.  Allen,  Photo.  Ed.— Rate  omitted. 

■•Two  Houses.  iM.tli  of  wiiicli  iidvertise  daily.    (live  daily  ro:uling  notices. 
MORNING  RECORD— Mom.— Circ.  omitted — Ed.  omitted— 90  cts.  inch. 
••  .No  special  publicity  service  rendered." 

MIAMI,  FLORIDA— Population— 16,027 
HERALD— Morn.  &  Sun.— 6,455— E.  Taylor.  Gen.  Mgr.— 50  cts.  inch. 

••  Sunday  circulation  7,.'>24.    Five  theatres,  all  of  which  advertise.    Gives  read- 
ing iiuiices  ncarlv  every  dav.    Would  use  mats  or  cuts." 
DAILY  METROPOLiS— Aft.— 6.711— Ed.  omitted— 50  cts.  inch. 

"  Klve  theatres,  lour  of  which  advertise  daily,    (.iives  daily  reading  notices. 

MEADVILLE,  PENNSYLVANIA— Population— 13,472 
MESSENGER— Mom.— Circ.  omitted— Ed.  and  Rate  omitted. 

"Three  theatres;  two  advertise  daily.  Ciives  daily  reading  notices.  Would 
use  mats  or  cuts."  ' 

MICHIGAN  CITY,  INDIANA— Population— 20,710 

NEWS — Aft. — 3.418 — Ed.  omitted.    Rate  omitted. 

"Five  theatres;  three  advertise  daily.  I'rints  reading  notices  but  not  regularly 
every  day." 

MIDDLETOWN,  OHIO— Population— 14,827 
NEWS-SIGNAL— Aft. — 4,800— H.  Spears,  Mg.  Ed.— 20  cts.  inch. 

•  Six  theatres  ;  one  advertises  every  other  day.  (jives  reading  notices  when 
ads  are  run.  ' 

MILLVILLE,  NEW  JERSEY— PopuUtion— 13,246 
REPUBLICAN— Aft.— 1,800— M.  Haukins,  Ad.  Mgr.— 30  cts.  inch. 

"Two  theatres;  none  advertises  daily.  Give  one  reading  notice  of  an  import- 
ant picture." 

MILWAUKEE,  WISCONSIN— Population — 417,054 
JOURNAL — Aft.  &  Sun. — 113.683— W.  Rowland,  Photo.  Ed. — Rate  omitted. 

"  Sixty  theatres ;  nine  advertise  daily.  Every  day  reviews  are  run  together 
with  any  other  matter  of  interest.  Sunday  issue  has  regular  photoplay 
department." 

SENTINEL — Morn. — 81,752— G.  Joy,  Photo.  Ed. — 15  cts.  Une. 

"  Every  Thursdav  a  picture  layout  is  printed.    Every  day  reading  notices  and 
a  directorv  are  published.    Photographs  are  preferred." 
EVENING  SENTINEL — Aft. — (Same  management  as  the  Sentinel). 
SUNDAY  SENTINEL — Sun. — 67,162 — (Same  management  as  foregoint). 

"  Un  Sunday  a  full  page  is  devoted  to  all  amusements." 
■Other  papers  :    Free  Press  ;  Leader  ;  News  ;  Wisconsin. 

MINNEAPOLIS,  MINNESOTA— Population— 353,460 

JOURNAL — Aft.  &  Sun.— 99,010 — C.  Miles,  Photo.  Ed. — $3.50  inch. 

•  Sunday  circulation  90,777.    Theatres  number  sixty-two  ;  four  advertise  daily  ; 

seven  on  Sunday.  Motion  picture  reviews  are  run  every  day.  An  announce- 
ment of  the  attractions  at  all  theatres  runs  in  box-form  on  Wednesday.  Sun- 
day issue  carries  an  amusement  section  of  from  three  to  four  pages." 

DAILY  NEWS — Aft. — 72,127 — A.  Altrawitz,  Photo.  Ed. — $3.50  inch. 

"  Heading  notices  are  run  daily.  Sunday  issue  carries  photoplay  section.  Con- 
ducts Its  own  reviews.    Would  use  mats." 

TRIBUNE— Morn.,  Aft.  &  Sun.— 124,074 — H.  Wise.  Photo.  Ed.— $3.50  inck. 

"  Sunday  issue  carries  a  photoplay  department.  Reviews  appear  on  Monday. 
Daily  reading  notices  are  given  in  connection  with  display  advertising.  Sun- 
day circulation  132.842." 

MISSOULA,  MONTANA — Population — 16,492 
MISSOULIAN — Morn.  &  Sun. — 4,450 — D.  Batchelor,  Photo.  Ed. — 35  cts.  inch. 

"Four  theatres:  all  advertise  daily.  Gives  daily  readers.  Sunday  issue  ex- 
tends space  to  picture  news  as  liberally  as  circumstances  will  permit.  Sun- 
day circulation  ."),G0O.  ' 

MOLINE,  ILLINOI S— Population— 26,403 
DISPATCH— Aft. — 10,800 — C.  Lucas,  Photo.  Ed.— 42  cts.  inch. 

"  Saturday  issue  carries  two  pages  of  picture  news.  Gives  daily  reading 
notices."  Conducts  its  own  reviews." 

MONESSEN,  PENNSYLVANIA— Population— 18,752 
INDEPENDENT— Aft.— 2,700 — F.  Lane,  Photo.  Ed.— 15  cts.  inch. 

"  Two  theatres  ;  both  advertise  daily.  Heading  notices  are  given  gratis  in  pro- 
portion to  the  amount  of  advertising." 

MONTGOMERY,  ALABAMA— Population— 41,777 
JOURNAL — Aft.  &  Sun.— 22,000 — J.  DeMoth,  Ad.  Mgr. — 45  cts.  inch. 

"Five  theatres;  three  advertise  daily.     Sunday  issue  carries  photoplay  de- 
partment.   Print  reviews  of  features.    Sunday  circulation  22,000." 

MONROE,  LOUISIANA— Population— 12,246 
NEWS-STAR— Aft.— 2,400— J.  Smith,  Mg.  Ed.— 20  cts.  inch. 

"Two  theatres:  both  advertise  daily.  In  Saturday  issue  gives  about  four 
inches  of  reading  notices." 

MONTREAL,  PROVINCE  OF  QUEBEC,  CANADA— Population — 473,712 
GAZETTE — Morn. — 40,000 — T.  Frazier,  Photo.  Ed. — 7  cts.  line. 

"About  sixty-five  theatres:  twelve  theatres  advertise  daily.    Reading  notices 
are  printed  Tuesday,  Thursday  and  Saturdays.     Prefer  photograpns. 
DAILY  STAR — Aft.  Circ.  omitted.— S.  Powell,  Photo.  Ed. — 20  cts.  Une. 

"  Carries  photoplay  department  dally.     Reading  notices  are  run  entirely  de- 
pendent upon  their  news  value.    Conducts  its  own  reviews." 
Other  papers  :    Herald  ;  Mail  ;  News. 

MOOSE  JAW,  SASKATCHEWAN— Population— 23,000 
EVENING  TIMES— Aft.  Circ.  omitted— Ed.  omitted — Rate  omitted. 

"  Two  theatres  ;  both  advertise  daily.  Headers  are  printed  at  rate  of  10  cents 
per  line." 

MORGANTOWN,  WEST  VIRGINIA— Population— 12,239 
NEW  DOMINION— Morn.— 2.507— R.  Reid,  Mg.  Ed.— 20  cts.  inch. 

"  Four  theatres  :  all  advertise  daily.    Huns  dailv  reading  notices." 
POST — Aft.— 3,500 — C.  Tucker.  Photo.  Ed. — 10  cts.  inch. 

"  Gives  daily  reading  notices  and  conducts  its  own  reviews.  Would  use  cuts 
or  mats  of  stars- 

MORRISTOWN,  NEW  JERSEY— Population— 13,033 
DAILY  RECORD— Aft.— 3,709— W.  Tomlinson,  Mg.  Ed.— 30  cts.  inch. 

"  Two  theatres  ;  both  advertise  daily.  Gives  the  theatres  one  reader  a  week'." 

MOUNT  CARMEL,  PENNSYLVANIA— Populatio»—19,386 
ITEM — Aft.— 3,500 — E.  Kemble,  Ad.  Mgr.— 25  cts.  inch. 

•■  Six  theatres  ;  two  advertise  daily.     No  special  publicity  service  rendered." 

MOUNT  VERNON,  NEW  YORK— Population— 37,623 
DAILY  ARGUS— Aft.— 7,193— M.  Porter,  Mg.  Ed.— 35  cts.  inch. 

"  Four  theatres ;  all  advertise  daily.  Huns  daily  reading  notices.  Can  use 
mats  or  cuts  If  backed  up  by  advertising." 


MUNCIE,  INDIANA— Population— 24,969 

PRESS— Aft.— 9,998— W.  Sutton,  Mg.  Ed.— 25  cts.  inch. 

"Nine  theatres;  five  advertise  daily.  Makes  a  feature  of  the  thtetre  page 
on  Saturday.  Devotes  space  daily  to  reading  notices.  Conducts  Its  own 
reviews." 

STAR— Morn.  &  Sun. — 26,858— F.  Harrold,  Mg.  Ed— 70  cts.  inch. 

"Sunday  circulation  Ki.SlS.  Huns  daily  reading  notices  and  has  a  regular 
Sunday  photoplay  department.    Conducts  reviews  by  member  of  staff." 

MUSKEGON,  MICHIGAN— PopuUtion— 25,443 
CHRONICLE — Aft.— 12,900 — A.  McCrea,  Mg.  Ed.— 60  cts.  inch. 

•  Six  theatres  ;  five  advertise  daily.  .\  page  is  devoted  on  Saturday  to  the- 
atrical write-ups  of  those  houses  advertising.  Heading  notices  are  given 
daily  ;  ad  rate  with  free  notices  is  75  cts.  an  inch." 

MUSKOGEE,  OKLAHOMA— Popuiation—38,309 
TIMES-DEMOCRAT — Aft.— 12,400 — B.  Budfjeivater,  Mg.  Ed.— Rate  omitted. 

"  Five  theatres ;   four  advertise  daily.     No  special   publicity  service  given. 
Would  use  mats  of  stars." 
PHOENIX— Morn.  4  Sun.— 12,053— G.  McGee,  Photo.  Ed.— 40-42  cts.  inch. 

•'  Sunday  circulation  12,0.'j9.  Sunday  ad  rate  Is  from  AT>  to  47  cts.  an  inch. 
Sunday  Issue  carries  photoplay  department.  Prints  reviews  conducted  by 
member  of  staff.    Would  use  photographs  and  attractive  layouts." 

NASHUA,  N.  H.— Population  26,901 

TELEGRAPH — Aft. — 4300 — G.  Parkhurst,  Mg.  Ed. — Rate  not  given. 

■'  Four  downtown  theatres.  Two  first-run  houses.  Four  advertise  dally  ex- 
cept Sunday.  Has  special  editorial  co-operation  in  connection  with  ada, 
reviews  and"  reading  notes.    Would  use  cuts." 


NATCHEZ,  MISSISSIPPI— Population  17,500 
DEMOCRAT — Morn.  &  Sun. — 3,200 — R.  Smith — 25-30  cts.  inch 

"  Three  theatres,  all  downtown.     Three  advertise  dally.     Prefer  single  and 
double  column  cuts.    Sunday  circulation  .'5,500." 

NEWARK,  OHIO— Population  28,271 
ADVOCATE— Aft.— 6,043— F.  Woolson,  Mg.  Ed.— 30  cts.  inch. 

"  Five  theatres,  all  downtown.     Furnishes  liberal  reading  notices  with  ads. 
Prints  reading  notices  daily." 
AMER.  TRIBUNE— Aft.— 6,217— F.  Neighbor,  Gen.  Mgr.— 30  cts.  inch 

"  Five  theatres,  all  downtown.    Liberal  ad  reading  notices  dally.     Have  re- 
views occasionally.    Would  use  mats." 

NEWARK,  NEW  JERSEY— Population  366,721 
EVE.  NEWS— Aft.— 96,119— W.  Flanigan— 30  cts.  inch 

"  Sixty-tliree  theatres  ;  fifteen  downtown,  25  neighborhood.    Sixteen  advertise 
dally.     Run  Amusement  Section  on  Saturday.     Special  editorial  co-opera- 
tion In  connection  with  news  matter,  theatrical  notices  and  reviews.  Would 
use  mats." 
Other  papers  :    Star-Eagle  ;  Sunday  Call. 

NEW  BEDFORD.  MASSACHUSETTS— Population  109,568 
TIMES— Aft.  &  Sun. — 4,447— E.  Myers— 50  cts.  inch 

"  Furnishes  ad  notices  and  has  reading  matter  in  connection  with  houses  that 
advertise.    Twelve  theatres,  two  downtown.     Would  use  mats  but  not  of 
scenes  from  pictures." 
Other  papers  :    Mercury  ;  Standard. 

NEW  BRITAIN,  CONNECTICUT— Population  50,612 
HERALD— Aft. — 6,024 — H.  Jones — 60  cts.  inch 

"  Five  theatres,  four  downtown,  three  advertise  dally.    Render  news  service 
in  waj'  of  notices  and  ad  reading  material.    Occasional  reviews  contained." 
RECORD — Aft. — Circulation  omitted — J.  Cone — Rate  omitted 

"  Three  theatres  advertise  regularly.  Limited  news  service  extended  when 
to  the  interest  of  the  exhibitors  and  the  paper." 

NEW  BRUNSWICK,  NEW  JERSEY— Population  30,019 
DAILY  NEWS— Aft.— 8,400— E.  Boyd,  Mg.  Ed. — 40-45  cts.  inch 

"  Four  theatres,  all  downtown.     Limited  news  service  extended  In  way  of 

reviews  and  reading  notices." 
SUNDAY  TIMES — Sun. — Same  management  as  Daily  News. 

"Full  page  department  on  Sunday  for  pictures  and  legitimate  stage  news  and 

notices.' 

NEWBURGH,  NEW  YORK— Population  27,876 
NEWBURGH  NEWS— Aft.  11,150— Ed.  not  given— Rate  omitted 

"  Three  theatres,  all  downtown.  Three  advertise  daily.  Limited  reading 
notices.    Editorial  co-operation  given  on  request  for  the  same." 

NEWBURYPORT,  MASSACHUSETTS— Population  15,311 
DAILY  NEWS— Aft.— 5,946 — J.  Mannix.  Mg.  Ed.— 35  cts.  inch 

"  Two  theatres  downtown.  One  advertises  daily.  No  special  news  service 
rendered  .  Would  use  cuts." 

NEW  CASTLE,  PENNSYLVANIA— Population  39,569 
HERALD— Aft.— 8,200 — W.  DuPre— 30  cts.  inch 

"  Four  theatres ;  three  of  the  neighborhood  type,  and  one  downtown.  All 
advertise  daily.  Liberal  news  service  and  editorial  co-operation  given. 
Would  use  cuts  and  mats." 

NEW  HAVEN,  CONNECTICUT— Population  144,505 
TIMES-LEADER— Aft.— 15,661— C.  Hendrick,  Ad.  Mgr.— $1.50  inch 

"  Twenty-hve  theatres.    Extends  liberal  service  in  the  way  of  notices,  news 
items  and  reviews.    Would  use  cuts  and  mats  in  limited  way." 
UNION— Aft  Sc.  Sun.— 12,927— E.  Sullivan— $1.50  inch 

"  Five  downtown  theatres ;  one  neighborhood  house.     Five  advertise  dally. 
Prints  layouts  and  notices.    Sunday  circulation  7,796." 
REGISTER— Aft.  &  Sun.— 26,957— H.  Kennedy— $1.50  inch 

"  Eight  downtown   theatres.     Three  theatres  advertise  every  day.  Prints 
notices  when  advertising  space  Is  made  use  of.    Necessary,  editorial  co-oper- 
ation rendered."  , 
Other  papers  :    Journal-Courier ;  Yale  Daily  News. 

NEW  LONDON,  CONNECTICUT— Population  20,557 

TELEGRAPH — Mom. — 4.860— J.  Connell,  Mg.  Ed.— 40  cts,  inch 

"  Four  theatres.    Give  advertising  reading  notices  daily." 
THE  DAY— Aft.— 10,636— W.  Slocum,  Mg.  Ed.— 75-$1.00  inch 

"  Ad  reading  notices  inserted  in  proportion  to  advertising.  Would  print 
items  of  real  news  value." 

NEW  ORLEANS,  LOUISIANA— Population  361,221 

THE  ITEM — Aft.  &  Sun. — 75,000 — L.  N«wmeyer,  Gen.  Mgr. — Rate  omitted 

■  Sixty  theatres.    Huns  magazine  section  weekly  and  a  feature  page  on  Sun- 
day.    Reviews  on  request." 
TIMES-PICAYUNEl— Morn.  &  Sun.- 75,692— N.  Thatcher— 20  cts.  line 

"Fifty-eight    theatres:    fourteen    downtown,    forty-four   neighborhood.  Six 
advertise  dally.    Sunday  section  made  a  magazine  feature.    Extensive  ser- 
vice rendered. 
Other  papers  :    Spokesman  ;  States. 

NEWPORT  NEWS,  VIRGINIA— Population  20,446 

DAILY  PRESS— Mora.  &  Sun.— 7,359— L.  Jester— $1.00  inch. 

"  Thirteen  theatres.     Seven  advertise  daily.     I'rints  press  matter  and  gives 
reading  notices  to  the  theatres  with  advertising.    Sunday  circulation  9,409." 
TIMES-HERALD — Aft. — 12,579 — Same  management  as  Daily  Press 


164 


Motion  Picture  News 


NEW  YORK,  NEW  YORK — Population  5,047,221 
GLOBE — Aft. — 183,010— F.  Taintor — 60  cts.  line 

••  Extensive  service  given  in  connection  witti  publishing  of  notices,  reviews 
and  news  matter.    Runs  daily  '  On  the  Screen  '  column." 
HERALD — Morn.  &  Sun.— 125,000 — J.  Logan— 60  cts.  line 

"  Runs  daily  notices  to  theatres  and  extend  full  editorial  co-operation,  bun- 
dav  circulation  212,209." 
EVE.  MAIL — Aft. — 102,204 — T.  Oliphant— 60  cts.  line  . 
"  Runs  daily  department  devoted  to  the  news  of  the  picture  field  with  special 
reviews  on  Broadwav  films  on  Monday  and  Tuesday." 
TIMES — Morn.  &  Sun.— 393,178 — J.  Spearing — Rate  ^omitted 

"Prints  reviews  of  important  productions  by  one  of  the  newspapers  staff. 
No  special  service  siven  on  reading  notices  for  theatres." 
TRIBUNE — Morn.  &  Sun. — 110,000 — H.  Underbill — Rate  omitted 

••  Reading  notices  and  publicity  run  daily  in  '  On  the  Screen  '  department.  On 
Sunday  full  page  is  devoted  to  motion  picture  section.    Reviews  conducted 

Other  New*^ork  papers  :  American  ;  Evening  Journal ;  Mail ;  World,  Tele- 
gram ;  Post.  _ 

NIAGARA  FALLS,  NEW  YORK— Population  42,257 

GAZETTE — Aft.— 12,759— G.  Blight — 40-65  cts.  inch 

'■  Ten   theatres ;   four  downtown,    six  neighborhood   houses.     Runs  readine 
notices  in  proportion  to  advertising." 
IN  THE  MIST— Aft.— 1,890— W.  Tuttle,  Mg.  Ed.— Rate  omitted 

"  No  special  service  rendered  except  reading  notices  to  Buffalo  theatres.' 

NORFOLK,  VIRGINIA— Population  86,540 
LEDGER  DISPATCH— Aft.— 46,143— H.  Perkins,  Mg.  Ed.— $1.50-$2.50  inch 

•'Fourteen  theatres;  two  neighborhood,  and  twelve  downtown.  Press  matter 
is  given  in  proportion  to  display  advertising,  and  press  material  in  excess 
of  this  advertising  is  included  with  charges." 

NORTH  ADAMS,  MASSACHUSETTS— Population  22,019 
HERALD— Aft. — Circulation  omitted — T.  Haggerty,  Mg.  Ed. — 20-30  cts.  inch 
"  Reading  notices  are  run  every  day.    News  items,  if  good  stuff,  are  printed. 
Would  use  cuts  and  mats." 
TRANSCRIPT — Aft. — 7,866 — J.  Hardman,  Mg.  Ed. — 50  cts.  inch 

"  On  Saturdav  prints  notices  of  attractions  for  advance  week.  Would  use 
mats  and  ciits  furnished  by  theatres  advertising." 

NORTHAMPTON,  MASSACHUSETTS— PopulaUon  19,776 
DAILY  HAMPSHIRE  GAZETTE— Aft.— 5,848— J.  Best— 25  cts.  inch 

•'  Includes  write-up  of  picture  events  every  Saturday." 
HERALD— Aft. — 3,600 — G.  Knoll,  Jr.,  Mg.  Ed. — 25  cts.  inch 

"  Two  theatres,  both  of  which  advertise.  Makes  use  of  considerable  number 
of  '  readers.'    Would  prefer  cuts." 

NORTH  TONAWANDA,  NEW  YORK— Population  13.508 
NEWS — Aft. — 3,212 — E.  Hewitt — 20  cts.  inch 

"  Three  downtown  theatres,  all  of  which  advertise.  Prints  reading  notices 
and  news  items." 

NORWALK,   CONNECTICUT— Population  26,000 
HOUR — Aft. — 3,306 — Mg.  Ed.  omitted — 40  cts.  inch 

"  Print  five-inch  '  re.iders  '  for  local  theatres.    Would  use  mats." 

NORWICH,  CONNECTICUT— Population  20,982 
BULLETIN— Morn.— 9,998— H.  Briggs,  Mg.  Ed.— Rate  omitted 

"  Prints  five  lines  of  ad  reading  notices  for  every  line  of  paid  space." 

OAKLAND,  CALIFORNIA— Population  183,002 
ENQUIRER— Aft.— 27,030— M.  Smith— $1.50  inch 

"  Five  tiieatres  advertise  daily.     Allow  25%  of  paid  space  in  free  readi»g 
notices.    Huns  feature  page  on  Saturday." 
POST — Aft. — 24,000— W.  McPherson- Rate  omitted 

'•  Includes  piiotoplay  departments  on  Monday  and  Thursday.  Rung  readins 
notices  tri-weekly." 

OGDEN,  UTAH— Population  29,528 
EXAMINER — Mom.  &  Sun. — Circ.  omitted — J.  Eldredge,  Adv.  Mgr. — S5  cts.  i«ck 
"  Six  theatres,  all  of  wiiich  advertise.    Runs  ad  reading  notices.    Would  use 
mats  of  artists'  heads." 

OGDENSBURG,  NEW  YORK— Population  16,375 
REPUBLICAN  JOURNAL— Morn.— 4,112— H.  Belgard— 20  cts.  inch 
"  Three  tueatres  ;  all  advertise  daily.    Would  use  mats." 

OIL  CITY,  PENNSYLVANIA— Population  18,645 
THE  BLIZZARD— Aft.— 3,107— S.  Rosenthal,  Mg.  Ed.— 15-25  cts.  inch 

"  Runs  daily  photoplay  section  and  gives  reading  matter  accompanying  ad- 
vertisements.    Cuts  are  preferred." 
OIL  CITY  DERRICK— Morn.— 6,201— J.  Orr— Mg.  Ed.— 25  cts.  inch 

"  The  three  theatres  in  the  city  advertise  daily.  Kuns  a  column  of  publicity 
daily.    Full  co-operation  in  preparation  of  ads  and  copy  material." 

OKLAHOMA  CITY,  OKLAHOMA— Population  83,559 
OELAHOMAN— Mom.  &  Sun.— 51,456— E.  Dyer— Rate  omitted 

"  Nine  theatres,  all  of  which  advertise.     Devotes  almost  a  page  to  picture 
stories  on  Sunday.    Sunday  circulation  62,1G9." 
MEWS— Aft.— 26,616— R.  Bailey— 75  cts.  inch 

"  Kuns  picture  section  on  Saturday.    Has  reviews  occasionally.    Would  use 
m  its  with  preference  for  human  interest  material." 
TIMES — Aft. — 38,639 — F.  Sutton — Rate  omitted 

"  Kuns  a  picture  section  and  prints  reviews  conducted  by  member  of  staff. 
Would  use  cuts  and  mats,  attractive  and  of  suitable  size." 

OLEAN,  NEW  YORK— Population  17,981 
HERALD — Aft. — 4,035 — W.  Ostrom,  Mg.  Ed. — Rate  omitted 

"  Three  theatres,  all  of  which  advertise  daily  except  Sunday.    Reading  notice 
space  allotted  to  the  theatres  but  not  every  day.'' 
EVE.  TIMES — Aft. — 5,031— H.  McCaul,  Ad.  Mgr. — Rate  omitted 

"  Gives  daily  reading  notices  to  the  theatres,  of  which  there  are  three." 

OMAHA,   NEBRASKA— Population  133,274 
BEE— Morn.,  Aft..  4  Sun. — 69,000— S.  Gould,  Mg.  Ed.— $1.40  inch 

"Thirty-two   theatres;   ele\ien  advertise  daily,   three  on   Sunday.     Runs  a 
column  each  day  covering  news  shows.    Have  two-page  section  in  Sunday 
issue.    Sunday  circulation  64.000." 
DAILY  NEWS— Aft.  &  Sun. — 86,817 — Wilson — $2.50  inch 

"  Gives  daily  reading  notices  to  theatres  and  runs  full-page  section  on  Sun- 
day.   Prints  reviews  conducted  by  member  of  staff." 
WORLD-HERALD— Aft.  &  Sun.— 80,120— W.  Watson,  Mg.  Ed.— $1.54-$1.82  inch 
"  Kuns  Sunday  features  and  gives  daily  reading  notices  to  theatres.  Would 
use  cuts  of  ' general  interest." 

OSHKOSH,  WISCONSIN— Population  35,097 
DAILY  NORTHWESTERN— Aft.— 14,216 — E.  Kennedy,  Mg.  Ed.— Rate  omitted 
"  Publishes  daily  write-ups  on  features  in  local  houses.      Kuns    a  Sunday 
'  Amusement '  page." 

OSWEGO,  NEW  YORK— Population  25,364 
TIMES- Aft.— 3,250— J.  Slattery— 30-50  cts.  inch 

"Five  theatres,  all  of  which  advertise  daily  except  on  Sunday.  Can  use 
cuts  only." 

OTTAWA,  ONTARIO— Population  87,062 
CITIZEN— Mom.  &  Aft.— 28,129— E.  Green— 5  cts.  line 

"  Kuns  two-page  picture  feature  Saturday  afternoon  and  Monday  morning, 
in  proportion  to  ad  spare  purchased." 
JOURNAL — Morn.  &  Aft.— 30,000 — W.  McLaughUn— 5  cts.  line 

"  Publishes  a   photoplay  department   ou  each   Saturday  and  gives  advance 
write-ups  on  coming  attractions  without  mentioning  name  of  theatre." 
COURIER — Aft. — 13,606 — E.  Canney — Rate  omitted 

"  Six  theatres  ;  all  advertise.  Runs  photoplay  department  tfn  Saturday.  Uses 
cuts  and  mats  as  supplied  by  local  theatres." 


OWENSBORO,  KENTUCKY— Population  17,212 
MESSENGER— Morn.  &  Sun.— 5,943— M.  Brown,  Mg.  Ed. — 25  cts.  inch 

••  Kuus  page  of  reading  notices  on  Sunday.    Conducts  reviews  on  good  pictures. 
Picture  and  player  news  items  printed  from  time  to  time  as  fillers." 
INQUIRER — Aft.  &  Sun.— 4,500 — V.  Duncan — 25  cts.  inch 

•  On  Sunday  makes  up  theatre  page  containing  several  columns  of  ad  reading 
notices.    Prints  readers  daily." 

PADUCAH,  KENTUCKY— Population  24,170 
NEWS-DEMOCRAT— Mom.  &  Sun.— 6,986 — N.  Berry,  Mg.  Ed. — 40  cts.  inch 

•■  Sunday  circulation  7,lo4.    Three  theatres  ;  two  advertise.     Kun  daily  read- 
ing notices  for  theatres,  and  utilize  mats  in  proportion  to  advertising  con- 
trarted  for." 
SUN— Aft. — Circ,  Ed.,  and  Rate  Omitted 

"Two  theatres,  both  of  which  advertise.    No  special  publicity  service  ren- 
dered." 

PARIS,  TEXAS— Population  12,081 
NEWS — Morn.  &  Sun. — 4,260 — A.  Neville,  Mg.  Ed. — 25  cts.  inch 

"  Sunday  circulation  4,310.    Three  theatres  which  advertise  occasionally.  Ne- 
special  service  given.'' 

PARSONS,  KANSAS— Population  14,500 
REPUBLICAN — Morn.  &  Sun. — 4,500 — L.  Meadows,  Mg.  Ed. — 24  cts.  inch 

"  Three  "theatres,  two  of  which  advertise.    Give  daily  reading  notices.  Sun- 
da  v  photoplay  section.    Conducts  reviews." 
THE  SUN — Aft.— 3,250 — A.  Murlin,  Mg.  Ed. — 20  cts.  inch 

"  Gives  daily  reading  notices  and  conducts  reviews."    Would  use  mats." 

PASSAIC,  NEW  JERSEY— Population  66,276 
DAILY  NEWS— Aft.— 8,595 — W.  Clearwater — 50  cts.  inch 

"  Seven  theatres,  six  of  which  advertise  daily.    Give  reading  notices  to  thea- 
tres every  day." 
HERALD— Aft.— 8,535— W.  McBride,  Mg.  Ed.— 7  cts.  line 

•'  Give  daily  reading  notices  to  theatres.    Would  use  single  and  double-column 
cuts." 

PATERSON,  NEW  JERSEY— Population  134,305 
EVE.  NEWS— Aft. — 11,221— J.  Levine — 90  cts.  inch 

"  'Ten  theatres,  five  of  which  advertise  daily.    Gives  reading  notices  to  theatres- 
three  times  a  week.    Prints  lay-outs  if  "paid  for." 
Additional  paper  :    Call  :  Press-Guardian. 

PAWTUCKET,  RHODE  ISLAND— Population  55,335 
TIMES— Aft. — 23,752— A.  Adam,  Mg.  Ed. — 4-8  cts.  inch 

"  Seven  houses,  four  of  which  advertise  daily.    Uses  cuts  of  current  local  at- 
tractions.   Prints  combination  dramatic  department." 

PEEKSKILL,  NEW  YORK— Population  15,491 
DAILY  UNION— Aft. — 2,000— C.  Gardner,  Jr. — Rate  omitted 

"  Prints  a  reader  every  day.  No  special  publicity  service  rendered  ex- 
cept this." 

EVE.  NEWS — Aft. — 2,178— E.  Lowe — 25  cts.  inch 

"  Small  photoplay  section  daily.  Gives  daily  reading  notices.  Could  use  cuts- 
preferably  ;  mats  also  acceptable." 

PENSACOLA,  FLORIDA— Population  25,212 
JOURNAL — Morn.  &  Sun.— 6,000— H.  Watkins,  Mg.  Ed.— 50  cts.  inch 

"  Sunday  circulation  8,500  Give  theatres  daily  reading  notices  as  much  as 
possible.    Would  use  cuts  and  mats  of  stars." 

PEORIA,  ILLINOIS— Population  70,006 
STAR — Aft.  &  Sun. — 23,501 — C.  Smith— 75  cts.  inch 

"  Gives  reading  notices  with  advertising.  Prints  picture  and  player  items 
that  are  of  news  value.    Sunday  circulation  15,255." 

PERTH  AMBOY,  NEW  JERSEY— Population  38,265 
EVE.  NEWS— Aft.— 8,425— J.  Clevenger,  Mg.  Ed.— Rate  omitted 

"  Gives  reading  notice  every  day.  Treats  cuts  as  advertising  and  are  sold  at 
space." 

PETERSBURG,  VIRGINIA— Population  25,112 
EVE,  PROGRESS— Aft. — 7,130 — B.  Oliver,  Photo.  Ed. — 25  cts.  inch 

"  Kuns  daily  notices  of  reading  material.  Reviews  occasionally.  Picture  and 
player  items  if  they  are  of  local  interest." 

PHILADELPHIA,  PENNSYLVANIA— Population  1,750,000 
INQUIRER — Mom.  &  Sun. — Circ.  omitted — H.  Knapp— Rate  omitted 

"  Approximately  200  theatres ;  22  advertising  during  week-days,  and  30  on 
Sundays.    Give  reading  notices  on  Sunday  and  Tuesday  only.    Include  pic- 
ture and  player  items  if  they  have  news  value." 
THE  PRESS — Mom.  &  Sun. — 39,816 — ^J.  Duffy — 30-35  cts.  line 

"  Sunday  circulation  104,118.    Photoplay  news  is  incorporated  in  the  dramatic 
department  on  Sunday.    Reviews  are  covered  by  regular  assignments." 
EVE.  BULLETIN — Aft. — Circ.  omitted — W.  Simpson,  Ad.  Mg. — 45  cts.  line 

"  Picture  news  included  in  '  Review  of  Theatres  '  section.    No  complimentary 
publicity  service  rendered." 
PUBLIC  LEDGER — Morn.  &  Sun. — 197,428 — C.  Bonte — 22^  cts.  line 

•'  Runs  daily  reading  notices.    Prints  reviews  conducted  by  members  of  staff. 
Sunday  circulation  134,710." 
EVE.  PUBLIC  LEDGER — Aft. — A.  Plough — (Same  management  as  foregoing) 
Other  papers  :    liecord  ;  Star  ;  Telegraph. 

PITTSBURGH,  KANSAS— Population  16,845 
DAILY  HEADLIGHT — Circ.  omitted — F.  BrinkerhofF,  Mg.  Ed.— Rate  omitted 

"  Four  theatres,  all  of  which  advertise.     No  special  publicity  service  given 
in  way  of  publishing  notices." 
MORNING  SUN — Morn.  4  Sun. — 4,320 — A.  Bascom — 20  cts.  inch 

"  Kuns  readers  at  display  rates.  No  special  complimentary  publicity  serrice 
rendered.  Reviews  conducted  and  printed  at  space  rates.  Sunday  circula- 
tion 4,433." 

PITTSBURGH,  PENNSYLVANIA— Population  590,000 
DISPATCH— Mom.  &  Sun.— 58,131— J.  McDonneU— $3.50  inch 

"  Kuns  photoplay  department  on  Sunday.     Gives  reading  notices  to  adver- 
tisers.   Conducts  reviews  at  theatres  furnishing  advertising.    Sunday  circu- 
lation 56,932;  advertising  rate.  $4.00  an  inch.^ 
CHRONICLE  TELEGRAPH— Aft.— 93,043— W.  Lewis,  Ed.— Rate  omitted 

"  Kuns  a  photoplay  section  on  Sunday.  Gives  reading  notices  on  Tuesday 
after  first  performance.  Conducts  its  own  reviews.  Sunday  circulation 
142,042." 

POST — Mom.  4  Sun. — 76,068 — A.  Mittelhauser — $3.50  inch 

"  Sunday  circulation  108,164  ;  ad  rate  for  Sunday  $4.00  an  Inch.  Conducts 
its  own  reviews.    Gives  reading  notices  to  theatres.    Has  Sunday  photo- 
play department.     Would  use  cuts  of  artists." 
PRESS— Aft.  4  Sun.— 123,559— P.  Mansfield— $2.00  inch 

"  Kuns  Sunday  picture  section  and  on  week-days  includes  reviews  and  gossip 
items.  Sunday  circulation  121,919  ;  ad  rate  on  Sunday  for  pictures  $2.67 
per  inch." 

SUN — Aft. — 74,501 — A.  Mittelhauser — $1.40  inch 

"  Runs  daily  reading  notices,  according  to  amount  of  advertising.  Would 

use  cuts  of  picture  artists.    Conducts  reviews." 
Other  papers  :    Leader  ;  Gazette-Times. 

PITTSFIELD,  MASSACHUSETTS— Population  36,531 
BERKSHIRE  EVE.  EAGLE— Aft.— 14,482— F.  Couch— 40  cts.  inch 
T  ••  Five  theatres,  all  of  which  advertise  daily.     In  Saturday  issue  publish 
page  of  news  and  cuts  of  coming  attractions  in  '  Behind  the  Screen  News." 
Conducts  reviews  of  special  interest.'' 
THE  RECORD— Mom.  4  Sun.— 124,283— H.  Goldberg,  Photo.  Ed.— 30  cts.  inch 
"  Runs  a  photoplay  section  on  Sunday.     Gives  reading  notices  on  Tuesday 
after  first  performance.     Conducts  its  own  reviews.     Sunday  circulation 
142,042." 


December  2  y ,  i  9  i  9 


165 


PHOENIX,  ARIZONA— Population  16,870 
GAZETTE— Aft.— 8,244— J.  Ingram,  Photo.  Ed.— SO  cts.  inch 

•  Special  two-page  theatrical  spioail  mi  Saturday.  Gives  daily  reading  notices. 
Conducts  reviews."    . 

PINE  BLUFF,  ARK.— Population  16,743 

COMMERCIAL— Aft.— 4,930— J.  Wiley,  Ed.— 25  cts.  inch 

■  (.ive  some  reading  m.itter  each  day  with  somewhat  ^renter  .space  on  Mitur 
(lav     Have  occasional  reviews.    Tnrec  houses,  all  of  which  advertise  dally. 

GRAPHIC— Morn.  &  Sun.— 3,421— A.  Whidden.  Mg.  Ed.— Rate  omitted 

•■  Kuu  dailv  reading  notices  as  space  pcrinils.  Would  use  mats  and  cuts  of 
[lictures  in  local  houses.    Sunday  circulation  ;!.421." 

POMONA,  CALIFORNIA— Population  12,202 
BULLETIN — Mom.  &  Sun.— 2.421— R.  Driscoll,  Mg.  Ed.— Rate  omitted 

■  Three  theatres,  all  of  which  advertise.    Oive  reading  notices  in  proportion 

to  advertising.'' 

PORT  CHESTER,  NEW  YORK— Population  15,129 
DAILY  ITEM— Aft.— 3,928— T.  Blain,  Mg.  Ed.— 21  cts.  inch 

•  Three  houses,  all  of  which  advertise  regularly.    Allows  o  inches  for  readers 

in  daily  issue.  Also  allows  space  to  theatres  for  one  cut  daily  on  compli- 
mentary basis." 

PORT  HURON,  MICHIGAN— Population  18,863 
TIMES-HERALD— Aft. — 11,556 — E.  Ottaway,  Mg.  Ed. — 40  els.  inch 

■  Five  theatres,  all  of  which  advertise  daily.  Print  readers  if  55  cents  rate 
is  paid  on  adyertisting  instead  of  40  cents,  liuns  general  picture  news  a 
few  times  a  week." 

PORTLAND,  OREGON— Population  260,601 
OREGONIAN — 75,000 — Morn.  &  Sun.— L.  Allen — $1.33-$1.75  cts.  inch 

••  Suudav  circulation  luO.OOO.  About  lifty  theatres,  eight  of  woich  advertise 
daily."  Runs  a  picture  page  on  Sunday.  Prints  about  400  advance  reading 
notices  for  main  advertisers  and  have  column  for  picture  news  of  local 
interest." 

OREGON  JOURNAL — Morn.,  Aft.  &  Sun. — Circ.  omitted — S.  Raddon,  Jr. — Rate 
omitted 

■  Twiiitv-four  theatres,  sixteen  of  which  advertise  daily.  Regular  department 
with  layout  and  notices  on  Sunday.    Give  daily  reading  notices." 

Other  papers:    News:  Telegram. 

PORTLAND.  MAINE— Population  62,161 
PRESS — Mom.  &  Sun. — 16,000 — F.  Owen,  75  cts.  inch 

••  Six  theatres,  all  of  wnich  advertise.    Devotes  full  pages  to  pictures  on  Sun- 
dav    tid  wcek-ilavs.    (Jive  reading  notices  inch  for  inch." 
BVE.  EXPRESS— Aft. — 25,260 — G.  Norton,  Mg.  Ed.— Rate  omitted 

••  Regular  uuiusement  page  printed  every  day.     Huns  ri'adiug  notices  inch  for 
inc  '  of  advertising.     Eiirht  theatres."  si:;  of  w'  ich  advertise." 
TELEGRAM — Sun.— 21,546 — T.  Flaherty,  Mg.  Ed. — Rate  omitted 

"  Amusement  page  published  in  Sunday  issue.  Heading  notices  run,  inch  for 
inch  of  advertising." 

PORTSMOUTH,  OHIO— Population  27,511 
DAILY  TIMES — Aft.  &  Sun — 12,000 — E.  Schusky — 22-35  cts.  inch 

•■  Sunday  circulation  S.Ouo.  Give  daily  reading  notices.  On  Sunday  devote 
full  page  to  notices  and  cuts  for  local  theatres." 

PORTSMOUTH,  VIRGINIA— Population  37,569 
STAR — Aft.  &  Sun. — 3,800 — Ed.  omitted — Rate  omitted 

•■  Five  theatres  :  tl  rce  advertise.     Gives  daily  reading  notices." 

POTTSVILLE,  PENNSYLVANIA— Population  21,684 
CHRONICLE— Aft.— 2,500— C.  Sterner— 18  cts.  inch 

'•  Four  theatres  ;  three  advertise  daily.  Hun  daily  reading  notices.  Would 
use  ni  ts." 

DAILY  REPUBLICAN — Aft.— Circ.  omitted— H.  Zerbey,  Mg.  Ed. — 50  cts.  inch 

■•  No  special  publicity  service  rendered.  I'rints  picture  and  player  news  at 
times  when  the  same  is  of  general  interest.  ' 

POUGHKEEPSIE,  NEW  YORK— Population  32.281 
STAR  ENTERPRISE— Aft.— 9,920— R.  Brown,  Ad.  Ed.— Rate  omitted 

'•Six  theatres;  live  advertise  dailv.    No  special  publicity  service  rendered." 
EAGLE  NEWS — Mom. — 6,000 — E.  Moore — Rate  omitted 

••  Gives  daily  reading  notices  and  runs  a  picture  department  in  the  publica- 
tion.   Prints  reviews  conducted  by  member  of  staff." 

PROVIDENCE,  RHODE  ISLAND— Population  247,600 
NEWS— Aft.— 25,000 — J.  Lucas,  Photo  Ed.— 6  cts.  line 

"Twelve  theatres;  seven  advertise  daily  and  nine  on  Saturday  afternoon. 
Runs  reading  notices  on  Wednesday  and  Saturday.  I'rints  review  on 
Tuesday." 

DAILY  JOURNAL— Morn.  &  Sun.— 29,875— E.  Kirby,  Mg.  Ed.— 7'/^  cts.  line 
••  Sunday  circulation  45.322.    Prints  reviews  furnished  by  tlieatres  after  re- 
editing.    Allows  one  photograph  for  every  $100  worth  of" business  during  the 
current  week  and  on  Sundiy  an  ad  of  200  lines." 
EVE.  BULLETIN — Aft. — 55,300   (Same  management  as  foregoing) 
JOURNAL  &  BULLETIN— Morn.,  Aft.  &  Sun.— W.  Ball,  Mg.  Ed.— Rate  omitted 
••  Puotoplay  department  printed  on  Sund.iy  and  advance  notices  and  reviews 
during  t'  e  week." 
TRIBUNE — Aft.  &  Sun. — 26,725 — J.  Minkins — Rate  omitted 

••  Runs  reading  notices  on  Sunday  and  three  times  a  week.  Conducts  its  own 
reviews." 

PUEBLO,  COLORADO — Population  51,218 
CHIEFTAIN— Morn.  &  Sun.— 8,352— W.  Parker— SO  cts.  inch 

•"Sunday  circulation  9.721.  Liberal  in  publishing  reading  notices  for  local 
theatres.    Eight  theatres  ;  seven  .ulvertisc.  ' 

QUEBEC    CANADA— Population  78,190 
CHRONICLE— Morn.— 14,600— A.  Penny— 75  cts.  inch 

"Seven  theatns:  four  advertise  daily.     Cirries  a  special  page  on  Saturday 
and  from  two  two  three  columns  daily  of  items  appertaining  to  pictures." 
TELEGRAPH— Aft.— 11,427— Trumble-Sl.OO  inch 

"  Nine  theatres  ;  all  advertise  daily  except  Sunday.  Runs  reading  notices  at 
charge  of  2  cents  per  line.    Conducts  and  prints  reviews." 

QUINCY,  ILLINOIS— Population  36,730 
JOURNAL — Aft.— 8,314 — E.  Meyer— 30  cts.  inch 

"  Nine  theatres.  live  of  which  advertise  d.iily.     Gives  daily  reading  notices 
and  conducts  reviews." 
WHIG — Morn.  &  Sun. — 8,170 — R.  McNeal — Rate  omitted 

"  Gives  daily  reading  notices  and  endeavors  to  make  up  interesting  theatrical 
page  without  referring  to  the  picture  advertised.  Would  use  good  mats  of 
general  interest." 

RACINE,  WISCONSIN— Population  44.528 
JOURNAL  NEWS— Aft.— 7,666— T.  Starluck,  Adv.  Mgr.— 35  cts.  inch 

"Seven  theatres;  tive  advertise.    No  special  publicity  service  rendered." 
TIMES-CALL— Aft.— 6,232— H.  Haight— 50-75  cts.  inch 

'•  Conducts  reviews  and  nUows  no  free  .id  reading  notices." 

RALEIGH,    N.    C— Population  19,833 
NEWS-OBSERVER— Morn.  &  Sun.— 21,209— D.  Haywood,  Mgr.  Ed.— Rate  omitted 
••  Turee  tueatres  ;  all  advertise.    Runs  ad  reading  notices  in  proportion  to  the 
display  service  purchased.    Sundav  circulation  21,209." 
TIMES— Aft.— 5,296— J.  Park,  Mgr.  Ed.— 25  cts.  inch 

"  Runs  photoplay  department  on  Monday,  usually  announcing  program  and 
special  features.'" 

READING.  PENNSYLVANIA— Population  103,361 
EAGLE— Aft.  &  Sun.— 31,531— R.  Gellers— 10  cts.  line 

"  Runs  ad  reading  notices  on  Sundav  and  Wednesday.    Conducts  its  own  re- 
views.   About  fifteen  theatres,  nearlv  all  of  which  advertise." 
NEWS-TIMES— Morn.— 12,410— P.  Glass— 56  cts.  inch 

'■  Huns  daily  Theatrical  Guide  stating  the  principal  features  and  star  at 
e  ch  theatre.    Gives  reading  notices  in  proportion  to  the  advertising." 
TELEGRAM — Aft. —  (Same  management  as  the  News-Times) 


REDLANDS,  CALIFORNIA— Population  12,856 
DAILY  FACTS — Aft. — 2,180 — C.  Arthur — Rate  omitted 

"•  Gives  live  inches  every  day  for  reading  notices  and  two  cuts  each  week, 
both  gratis." 

RENO,  NEVADA— Population  13.579 
EVE.  GAZETTE — Aft.— 4,632 — Ed.  omitted— 30  cts.  inch 

"  On  Saturday  runs  a  picture  page  giving  programs  of  all  local  houses  and 
synopsis  of"  pictures  shown  following  week.  I'rints  dally  reading  notices  If 
50  cents  rate  is  paid  on  advertisements  Instead  of  the  ;iO  cents." 

RICHMOND,  INDIANA— Population  23,932 

PALLADIUM— Aft.— 11,096— J.  Hansell,  37  cts.  inch 

•  l'"ive  tiieatro  ;  lour  advertise.  I'rinl  daily  picture  news  but  enlarge  on  the 
same  on  Saturday." 

ITEM— Morn.  &  Sun.— 8,225— C.  Clay,  Mg.  Ed.— 35  cts.  inch 

■■  Give  daily  re.iding  notices  and  print  picture  layouts.  Conduct  review*. 
Sunday  c'irculatlou  8,000." 

RICHMOND.  VIRGINIA— Population  134,917 
NEWS-LEADER— Aft. — Circ.  omitted— R.  Hess — 70  cts.  inch 

■  liuns  ad  re.iding  notices  at  space  rali's.  Kleven  theatres:  eight  advertise.' 
TIMES-DISPATCH — Morn.   &   Sun.— 30.082— Ed.   omitted — $1.00-11.25  inch 

••  I'iciure  news  each  Sunday  with  illustrations.     News  during  the  week  for 
the  changes  oiilv.     Conduels  its  own  reviews." 
VIRGINIAN— Morn.  &  Sun.— 11.395— T.  Eaton— SO  cts.  inch 

"Sunday  circiilatioii   ll.JIOo.     Thirteen  tlieatres;  nine  advertise.     In  Sunday 
issue  "publislies  iiubli<ilv  for  the  current  week." 
EVE.  JOURNAL— Aft.— 21.600— Z.  Woodall— SO  cts.  inch 

"  Gives  reading  notice  on  any  day  that  tilni  merits  notice.     Runs  a  special 

Ehotoplay  page  on  Monday.     Prefers  single-column  mats  of  stars." 
er  Hiclimoud  papers. 

RIVERSIDE.  CALIFORNIA— Population  18,297 
PRESS — Mora. — 4.875 — W.  Leamon — 25  cts.  inch 

••  Prints  picture  items  that  are  of  real  news  value.  Gives  reading  notice*  to 
a  limited  extent.    Conducts  its  own  reviews." 

ROANOKE,  VIRGINIA— Population  40,574 
TIMES — Morn.  &  Sun. — Circ.  omitted — P.  Chapmen — SO  cu.  inch 

"  Huns  reading  notices  when  space  is  paid  for.  Five  theatres,  all  of  which 
advertise."' 

WORLD-NEWS — Aft. — (Same  management  as  the  Times) 

ROCHESTER,    NEW   YORK— Population  254.035 
DEMOCRAT   &   CHRONICLE— Mom.   4   Sun.— 64,000— M.  Adams,   City  Ei-— 

\lVi  cts.  line 

"  Sixteen  theatres  ;  ten  advertise  regularly.    Ad  reading  notice!  are  tiren  t« 

theatres  in  proportion  to  advertising  done." 
HERALD — Morn.  &  Sun. — 35.000 — H.  Southgate — 10  cti.  line 

••  Sunday  circulation  24,000.     Gives  daily  reading  notices.     Have  dramatic 
department  in  Sunday  issue  combining  "tlcatrical  and  picture  news." 
TIMES-UNION— Aft.— 67,121— A.  Warner— 12}^  cti.  line 

"  Gives  daily  reading  notices.    Motion  picture  houses  are  covered  in  separat* 

section  under  heading  '  Motion  Pictures.'  " 
Other  papers  :    Post  Express  ;  Record  ;  Union  and  Advertiser. 

ROCKFORD.  ILLINOIS— Population  52.337 
REGISTER  GAZETTE — Aft.— 13.477— P.  Edmeson— 50  cts.  inch 

"•  Huns  photoplay  department  in  Saturday  issue.     (Jives  limited  ad  reading 
notices  to  theatres.    I'refer  mats." 
MORNING  STAR— Morn.  &  Sun.— 11.500 — J.  Riley.  Mg.  Ed.— SO  cte.  inch 

•■  Sunday  circulation  i;5,000.  Eight  theatres  ;  four  advertise  daily  and  two 
on  Sunday  only.  Huns  daily  reading  notices  depending  on  the  size  of  ad 
copy." 

ROCK  ISLAND.  ILLINOIS— Population  26.945 
DAILY  UNION— Sun.— 5,000— J.  Watts.  Mg.  Ed.— Rate  omitted 

"  Seven  houses,  all  of  which  advertise.  Huns  ad  reading  notices  daily  and 
on  Sunday  devotes  five  columns  to  the  same  sort  of  material.  Would  use 
mats.    Sunday  circulation  7,000." 

ROME.  GEORGIA— Population  14,146 
TRIBUNE-HERALD— Morn.  &  Sun.— 3,135— J.  McCartney,  Mg.  Ed.— IS  cts.  incfc 

••Three  theatres,  all  of  which  advertise.  No  special  publicity  service.  Might 
use  cuts  mounted.    Conducts  its  own  reviews.    Sunday  circulation  3,135." 

ROME,  NEW  YORK— Population  23,868 
SENTINEL— Aft.— 5,353— Ed.  omitted— 75  cts.  inch 

••  Every  evening  runs  free  readers  for  the  houses  advertising  in  the  paper." 

RUTLAND.  VERMONT— Population  14.417 
HERALD — Morn. — Circ.  omitted — Ed.  omitted — 25  cts.  inch 

""  Three  houses,  all  of  which  advertise  daily.  Conducts  reviews  by  member 
of  paper  staff." 

ST.  CATHERINES.  ONTARIO— Population  12.487 
STANDARD— Aft.— 8,066— W.  Moore,  Mg.  Ed.— 3554  cts.  inch 

•'  Huns  a  special  theatre  page  on  Saturday,  (iives  daily  reading  notices  to 
theatres.    Conducts  reviews  by  member  of  staff." 

ST.  JOHN,  NEW  BRUNSWICK— Population  42.SU 
GLOBE— Aft.— 6.000— F.  Ellis,  Mg.  Ed.— 2  cts.  line 

■•  On  Wednesday  page  is  devoted  to  news  of  the  stage  and  picture  activities. 
Prints  one  free  reader  each  week  for  each  amusement  house.  Amusements 
are  charged  2  cents  a  line  for  a  contract  using  5,000  lines  or  more." 

ST.  JOHNS,  NEWFOUNDLAND— PopuUtion  2S.700 
DAILY  NEWS— Morn.— 7,500 — J.  Currie,  Lit.  Ed.— 10-15  cts.  inch 

'■  Five  houses,  all  of  which  advertise  daily.    Ituns  daily  reading  notices.'' 
DAILY  STAR— Aft.— 7,628— R.  Dowden— 8  cts.  inch 
•"Average  one-sixth  column  daily  for  reading  notices,  sometimes  using  cuts 
also  (column),    "n'ould  use  mats  or  cuts  suitable  for  Koe  rotary  press." 

ST.  JOSEPH,  MO.— Population  82.712 
GAZETTE — Morn.  &  Sun.— 17,648— W.  Ladd,  Mg.  Ed.— 8  cts.  line 
"•  Huns  daily  reading  notices  and  on  Sunday  prints  a  column  or  more  of  pic- 
ture news.    Would  use  mats  preferably  of  beauty  interest.  .  Sunday  circu- 
lation 14.216.  " 
NEWS-PRESS— Aft.— 39,636— C.  Calvert— 10-15  cts.  line 

•Huns  criticisms  and  advance  notices  and  prints  a  list  of  pictures  shown 
during  the  week.  ' 

ST.  LOUIS.  MISSOURI— Population  734,667 
STAR— Aft. — 100,600— A.  Kaye — 16-25  cts.  line 
••  Gives  readers  on  Friday  and  Mondav  and  on  other  days  at  special  request 
Would  use  close-up  photographs  and  individuals  ;  would  also  use  mats  of 
pictures  sent  before  their  release." 
GLOBE-DEMOCRAT — Mom.  &  Sun. — 170.000 — J.  McAuIiffe.  Mg.  Ed. — 22-30  cU. 
line 

"  Sunday  circulation  170,000.    Theatres  number  126.    Sixteen  to  twenty-two 
advertise  daily.    Runs  a  photoplay  department  on  Sunday  and  print  read- 
ing notices  only  on  Monday  and  in  the  Sunday  department." 
POST-DISPATCH— Aft.  &  Sun.— 170,000— H.  James— 25-30  cts.  line 

"  On  Saturday  gives  advance  news  and  notes  ;  on  Monday  prints  revlewi  of 

first  runs." 
.\dditional  paper :  Times. 

ST.  PAUL,  MINNESOTA— Population  236,766 
DAILY  NEWS— Aft.  &  Sun.— 70,184 — F.  Boardman — $3.50  inch 

••  Sunday  circulation  45.000.    Theatres  number  thirty-five  ;  of  these  nine  ad- 
vertise daily.     Regular  photoplay  department  run  on  Sunday.  Conducts 
reviews  and  gives  daily  reading  notices  to  the  larger  theatres." 
-Additional  paper  :  Dispatch. 


166 


Motion  Picture  News 


ST.  THOMAS,  ONTARIO— Population  14,0S4 
TIMBS-JOURNAL — Aft. — Circ.  omitted— L.  Dingman,  Mg.  Ed. — 42  ctf.  inch 

'•  Kuns  theatrical  section  on  Saturday.  No  special  publicity  service  outside 
of  this  section.    Three  houses  ;  all  advertise." 

SAGINAW,  MICHIGAN— Population  53,988 
NEWS-COURIER — Aft.  &  Sun. — 22,854 — M.  Gorman,  Mg.  Ed. — 84  cts.  inch 

'•  Four  theatres ;  all  advertise.     Kuns  picture  department  on  Saturday  and 
Sunday,  Including  the  programs  for  the  week.    Sunday  circulation  21,839." 

SALEM,  OREGON— Population  18,286 
OREGON  STATESMAN— Morn.   &  Sun. — 4,100 — R.  Hendricks,  Mg.  Ed.— 20-30 

"Has"s^unday  picture  department.  Gives  daily  reading  notices.  Conducts 
reviews.    Would  use  mats  or  cuts." 

SALT  LAKE,  UTAH— Population  109,530 
DESERET  NEWS— Aft. — 20,066 — Bennett — $1.00  inch  ,  * 

"  Ten  theatres,  five  of  which  advertise.     Huns  Saturday  picture  department 
and  a  midweek  review.    Also  prints  a  daily  Amusement  Box." 
HERALD— Morn.  &  Sun.— Circ.  omitted — A.  Winton — $1.25  inch 

"  Conducts  and  prints  reviews.    Huns  Sunday  picture  page.     1  nnts  advance 

notices.    Co-operates  with  regards  to  suggesting  features  and  layouts. 
Other  papers  :    Telegram  ;  Tribune. 

SAN  ANTONIO,  TEXAS— Population  115,063 
KXPRESS—Mom.  &  Sun.— 35,884— G.  Witting— 98  cts.  inch 

"Sunday  circulation  47,350.     Nine  theatres,  all  of  which  advertise.  Uun» 
photoplay  department  in  Sunday  issue." 
EVENING  NEWS — Aft. — 18,533 — (Same  management  as  Express) 
"  Runs  picture  section  in  Saturday  issue." 

SAN  BERNARDINO,  CALIFORNIA — Population  15,603 
INDEX— Aft.  &  Sun.— 2,600— A.  Wood— 30  cts.  inch  .     c,  ^ 

••  Gives  daily  reading  notices  and  runs  photoplny  section  in  Sunday  issue. 
Seven  theatres,  three  of  which  advertise  daily.    Sunday  circulation  2bxJo. 
THE  SUN— Morn.  &  Sun. — 4,649— G.  Haven— Rate  omitted  ■     ,  ^ 

"  Sunday  circulation  4,740.  Have  photoplay  department  ,on  Sunday,  includ- 
ing  layouts.    Runs  short  readers  every  day." 

SAN  DIEGO,  CALIFORNIA— Population  48,900 

SUN— Aft.— 16,591— F.  Fiske,  Mg.  Ed.— 65  cts.  inch    .    ,  ^.      ,        ^      ,  „t(-,.o^ 
"Runs  photoplay  department  in  Saturday  issue,  including  layouts  of  attrac- 
tions.   Gives  daily  reading  notices.    Eighteen  theatres,  six  of  which  adver- 

UNION-TRIBUNE— Mom.,  Aft.  &  Sun.— 30,939— E.  Parmelu— 75  cts.-$1.00  inch 

"  Gives  daily  reading  notices  to  advertisers  or  at  charge  of  48  cents  per  inch. 

SANDUSKY,   OHIO— Population  20,127 
REGISTER— Morn.  &  Sun.— 5,324 — E.  Walrath— Rate  omitted 

"  Sunday  circulation  5,843.     Four  theatres,  three  of  which  advertise  daily. 
No  special  publicity  service  rendered  except  that  occasionally  layout  of 
attractions  are  printed  gratis."  . 
STAR  JOURNAL— Aft.— 6,466— C.  Abbey—  20  cts.  inch 

"  No  special  publicity  service  given.  Layout  on  attractions  are  printed  gratis. 
Picture  items  are  printed  as  fillers  on  off  days." 

SAN  FRANCISCO,  CALIFORNIA— Population  530,000 
BULLETIN— Aft.— 96,000— W.  Bodin— $2.80  inch  o  ^  /■ 

"  Eighty  theatres ;  eleven  advertise  daily.    Three  page  section  on  Saturday 
with  layouts.    Has  a  midweek  page  every  Wednesday.    Gives  daily  reading 
notices  to  houses.    Special  ad  rate  for  40  inches  per  week  is  2.80  cents,  an 
inch  ;  season  rate,  4.20  cents  per  inch." 
CALL-POST— Aft.— 95,595— C.  Swint— $4.20  inch  ^. 

"  Eleven  theatres  advertise.     Saturday  picture  section  in  combination  with 
stage  news.     Review  on  Monday ;  midweek  on  Wednesday,  Thursday  or 
Friday  with  picture.    Occasional  special  feature  run." 
DAILY  NEWS— Aft.— 51,000— G.  Warren— $2.75  inch       ^  .  , 

"  Notices  are  given  Monday,  Wednesday  and  Saturday  with  an  occasional 
special  story.    Might  use  mats." 
CHRONICLE— Morn.  &  Sun.— 99,917— T.  Bailey— Rate  omitted 

"  Sunday  circulation  141,036.  Photoplay  department  run  on  Sunday  ana 
Monday,   which    includes    reading    notices.     A\so    print  comphmentary 

layouts.    „ ,     „  .  . 

EXAMINER— Morn.  &  Sun.— 124,500— T.  Nunan,  Photo.  Ed.— Rate  omitted. 
"  Sunday  circulation  265,321.    Two  pages  are  given  to  amusements  on  Sun- 
day and  a  regular  picture  page  is  run  on  Monday.    Publishes  daily  reading 
notices     Presents  player  and  picture  articles  as  news  of  interest  to  the 
public  when  It  is  felt  that  articles  have  real  news  value." 

SAN  JOSE,  CALIFORNIA— Population  37,086 
MERCURY-HERALD— Morn.  &  Sun.— 14,500— F.  Baker— $1.25  inch 

"  Give  daily  reading  notices  to  the  theatres  when  they  use  enough  advertising. 
Three  houses,  all  of  which  advertise  daily.    Sunday  circulation.  15,000. 

SANTA  BARBARA,  CALIFORNIA— Population  13,818 
MORNING  PRESS — Morn.- 3,294 — A.  Pettersen,  Mg.  Ed.— Rate  omitted 

"  Five  houses,  all  of  which  advertise  daily.  Huns  theatre  page  daily.  Read- 
ing notices  are  governed  by  the  amount  of  advertising.  " 

SARATOGA  SPRINGS,  NEW  YORK— Population  13,763 
SARATOGA  SUN— Aft.— 2,150— R.  Durant,  Mg.  Ed.— Rate  omitted 

"  Gives  daily  reading  notices  as  requested.  Three  theatres,  two  of  which 
advertise  daily. " 

SASKATOON,  SASKATCHEWAN— Population  28,000 
THE  PHOENIX— Mom.— 9,000— F.  Coucher— 6  cts.  inch 

"  Three  houses  ;  two  advertise  daily.    Give  reading  notices  to  houses  advertis- 
ing daily.    Runs  special  page  in  Saturday  edition." 
DAILY  STAR— Aft.— 25,500— R.  Patton— 6  cts.  inch 

"  Prints  one  full-page  of  theatre  news  on  Saturday.  Gives  daily  reading 
notices  and  conducts  its  own  reviews  occasionally.  " 

SAULT  STE.  MARIE,  MICHIGAN— Population  14,499 
EVENING  NEWS— Aft. — 4,187— J.  Chandler,  Cy.  Ed.— Rate  omitted. 

"  Endeavoring  to  get  co-operation  of  kical  theatres  to  an  extent  that  will 
justify  special  department." 

SAVANNAH,  GEORGIA— Population  67,917 
HORNING  NEWS— Morn.  &  Sun.— 20,100— J.  Miller,  Mg.  Ed.—  Rate  omitted. 

"  Five  theatres,  four  of  which  advertise  daily.    Give  reading  notices  on  Sun- 
day in  proportion  to  the  ad  space  bouglit.    Sunday  circulation  24.000." 
PRESS — Aft. — 16,465 — W.  Sutlive,  Mg.  Ed. — Rate  omitted. 

"  Every  Saturday  gives  a  photoplay  department  and  prints  daily  reading 
notices.    Would  use  mats." 

SCHENECTADY,  NEW  YORK— Population  80,386 
GAZETTE — Morn. — 21,957 — R.  Hall,  Photo.  Ed. — $1.50  inch. 

'•  Twelve  theatres  ;  ten  advertise  daily.  Gives  daily  reading  notices  and  from 
time  to  time  prints  a  column  of  "  Movie  Gossip."  Conducts  reviews  occa- 
sionally." 

UNION-STAR— Aft.— 17,660— W.  Marlette,  Photo.  Ed.— $1.50  inch. 

"  Gives  daily  reading  notices  in  connection  with  ads.  On  Saturday  allows  10 
lines  of  reading  notices  with  each  inch  of  Amusement  column." 

SCRANTON,  PENNSYLVANIA— Population  141,351 
REPUBLICAN— Mom.— 27,130— J.  Mitchell,  Mg.  Ed.— $1.50  inch. 

"  Reviews  plays  and  gives  advance  notices  once  a  week  for  those  that  adver- 
tise. Prints  reading  notices  on  Saturday  in  proportion  to  the  ad  space 
bought." 


TIMES— Aft.— 36,861— J.  Keator,  Mg.  Ed.— $1.68-$1.96  inch 

"  About  fifty  theatres,  five  of  which  advertise  daily.  Prints  a  combination 
amusement  department  daily  consisting  of  reading  notices,  cuts,  etc.  Read- 
ers printed  in  proportion  to  the  ad  space  used." 

SEATTLE,  WASHINGTON- Population  313,029 

STAR— Aft. — 65,246 — D.  Henry— Rate  omitted 

"  There  are  forty-tight  theatres,  nine  of  which  are  regular  advertisera. 
Prints  .Saturdaj  photoplay  department  and  gives  daily  reading  notices.  " 

TIMES — Aft.  &  Sun.— 72,541 — G.  Bellman— Rate  omitted 

"Prints  one  picture  page  daily  and  on  Sunday  runs  a  department  from  six 
to  ten  pages  lone.  Reviews  pictures  occasionally.  Sunday  circulation 
94,665.  " 

Other  papers  :    Bulletin  ;  Post-Intelligencer. 

SEDALIA,  MISSOURI— Population  18,925 
CAPITAL — Aft.  &  Sun. — 3,500— R.  Burrowes— IS  cts.  inch 

"  Gives  daily  reading  notices  to  theatre  in  location.  On  Sunday  runs  at  leaet 
a  column.  Stories  of  players  or  pictures  are  run  whenever  they  seem  to 
have  sufficient  news  value.     Sunday  circulation  3,500. " 

SELMA,  ALABAMA— Population  14,988 
JOURNAL— Aft.  &  Sun.— 1,600— D.  kincey,  Mg.  Ed.— 25  cts.  inch 

"  Sunday  circulation  1,600.  Runs  Sunday  picture  page  and  prints  dally 
readers.    Would  use  cuts.  " 

SHAMOKIN,  PENNSYLVANIA— Population  20,841 
HERALD — Aft. — 1,840 — W.  Steel — 12  cts.  inch 

"  No  special  publicity  service  rendered  except  that  readers  are  printed  oc- 
•  casionally.  " 

SHARON,  PENNSYLVANIA— Population  17,538 
HERALD— Aft. — 4,505— W.  Ramsay,  Mg.  Ed. — Rate  omitted 

"  Renders  no  special  publicity  service  now  but  is  ready  to  co-operate  with 
theatres  in  publication  of  picture  news.  " 
TELEGRAPH— Aft.— 6,500— J.  Evans,  Mg.  Ed.— 23  cts.  inch 

"  Runs  daily  calendar  allowing  about  80  words  for  each  theatre.  Conducts 
reviews  of  more  important  productions.    Would  use  mats.  " 

SHAWNEE,   OKLAHOMA— Population  16,312 
NEWS-HERALD— Morn.  &  Sun. — 4,000 — H.  Spaulding,  Mg.  Ed. — Rate  omitted 

"  Four  theatres ;  all  advertise.  Has  Sunday  photoplay  section.  Gives  read- 
ing notices  but  not  every  day.  Would  use  cuts  that  would  increase  ad- 
vertising of  the  paper.  " 

SHEBOYGAN,  WISCONSIN— Population  27,863 
PRESS — Morn. — 6,742 — C.  Broughton,  Mg.  Ed. — Rate  omitted 

"  lOight  theatres  five  of  which  advertise  daily.  Gives  daily  reading  notices 
to  those  houses  which  are  not  allowed  cuts  of  pictures.  " 

SHENANDOAH,  PENNSYLVANIA— Population  28.097 
HERALD — Aft. — 4,034 — T.  Davies,  Mg.  Ed. — Rate  omitted 

"  Would  use  mats  of  leading  actors.  No  special  publicity  serviec  rendered. 
Four  of  the  six  houses  in  the  location  advertise  daily.  " 

SHREVEPORT,  LOUISIANA— Population  32,906 
JOURNAL— Aft.— 10,000— J.  Howe— 40  cts.  inch 

"  Gives  daily  reading  notices  and  publishes  photoplay  section  in  Saturday 
issue.     Conducts  reviews  and  would  use  mats.     Six  of  eight  theatres  In 
location  advertise  daily.  " 
NEWS-AMERICAN— Aft.  &  Sun.— 6,408— W.  Ingram,  Mg.  Ed.— 50  cts.  inch. 
"  liight   theatres ;   one  advertises   in   News-American.     Kuns   daily  reading 
notices  for  the  Grand  Opera  House.    Would  use  mats  of  general  interest."  .  . 
TIMES— Mom.  &  Sun. — 17,100 — A.  Israel,  Mg.  Ed. — 75  cts  inch. 

"  Gives  daily  reading  notices  and  publishes  Sunday  photoplay  section.  Rons 
picture  and  player  stories  occasionally.    Conducts  reviews." 

SIOUX  CITY,  IOWA— Population  54,098 
JOURNAL — Morn.,  Aft.  &  Sun. — 56,302 — L.  Prince,  Photo.  Ed. — $1.50  inch. 

"  Sunday  circulation  28.200.    Ten  theatres  :  four  advertise  daily.    Runs  Sun- 
day photoplay  section.     Gives  reading  notices  on  Thursday  and  Sunday. 
Would  use  65  line  cuts.    Conducts  its  own  reviews  at  times." 
TRIBUNE— Aft.— 50,659— J.  Kelly,  Mg.  Ed.— $1.50  inch. 

"  Runs  special  page  in  Saturday  issue.  No  special  daily  publicity  service 
rendered." 

SOUTH  BEND,  INDIANA— Population  65,114 
TRIBUNE— Aft— 17,432— R.  Horst,  Mg.  Ed. — 42  cts.  inch. 

"  Five  theatres,  four  of  which  advertise  daily.    Runs  an  amusement  page  in 
Saturday  issue  and  gives  daily  reading  notices.    Conducts  its  own  reviews." 
NEWS-TIMES— Mom.,  Aft.  &  Sun.— 16,431— I.  Dolk,  Photo.  Ed.— Rate  omitted. 
"  Devotes  one  page  on  Sunday  and  gives  daily  reading  notices.    Would  use  2 
or  3  column  mats  on  theatrical  page  as  fillers.    Sunday  circulation  17.474." 

SPOKANE,  WASHINGTON— Population  135,657 
CHRONICLE;— Aft.— 41,651— W.  Holden— $1.03-$1.20  inch. 

"  Runs  special  theatrical  page  on  Friday,    Reading  notices  are  run  frequently 
during  the  week.    Ten  theatres  ;  seven  advertise  daily.    Use  cuts  and  mats 
of  films  and  stars  appearing  in  the  local  houses." 
PRESS— Aft. — 11,840 — ^W.  Gardner — 30-75  cts.  inch. 

"Advertising  rate  is  more  specifically  as  follows:  75c.  for  two  inches  dally, 
5  days  a  week  ;  30c.  for  all  additional  matter.    Runs  daily  reading  notices 
and  in  Saturday  issue  prints  full-page  of  photoplay  news." 
SPOKESMAN-REVIEW— Morn.  &  Sun. — 45,991- M.  Glendenning,  Cy.  Ed.— ^1.40- 
$2.75  inch. 

"  Sunday  circulation  45,991.  Maintains  dramatic  department  on  Sunday. 
Gives  daily  account  in  brief  form  of  what  the  managers  say.  Publishes 
player  and  picture  news." 

SPRINGFIELD,  ILLINOIS— Population  57,972 
ILLINOIS  STATE  JOURNAL— Morn.  &  Sun.— 25,000— W.  Dagon— 90  cts.  inch. 

"  Sunday  circulation  16,000.    Gives  daily  reading  notices  in  proportion  to 
advertising.     Devotes  large  space  in   Sunday   issue  to  motion  pictures. 
Would  use  outs  of  stars  and  directors  of  a  good  coarse  screen  tvpe." 
STATE  REGISTER— Aft.  &  Sun.— 29,000— W.  Sine— 90  cts.  inch. 

"  Sunday  circulation  29,000.  Eleven  theatres,  four  of  which  advertise  daily. 
Gives  daily  reading  notices.    Would  use  mats  of  stars." 

SPRINGFIELD,  MISSOURI— Population  38,685 
LEADER — Aft.  &  Sun. — 14,767— J.  Acuff,  Photo  Ed. — 42-75  cts.  inch 

'■  Five  theatres  ;  four  advertise  daily.    On  Sunday  publishes  a  picture  column 
about  one  and  a  half  columns  long.    This  embodies  the  reading  notices. 
Cuts  used  onlv  as  paid  matter.    Sundav  circulation  13.S4S." 
REPUBLICAN— Morn.  &  Sun.— 11,650 — C.  Robertson,  Bus.  Mgr. — Rate  omitte4. 

"  No  special  publicity  service  rendered."  ' 

SPRINGFIELD,  MASSACHUSETTS— Population— 100,375 
REPUBLICAN— Morn.  &  Sun. — 44,854 — J.  Carroll — Rate  omitted. 

"  Sunday  circulation  19.624.    Fifty  theatres  :  six  advertise  daily.    Has  Sunday 
photoplay  department  and  gives  daily  reading  notices.    Runs  picture  and 
player  news  on  Sunday." 
daily"  NEWS — Aft. — G.  Doyle,  Photo.  Ed.  (Same  management  as  Republican.) 

"  Runs  picture  and  player  news  as  matter  of  public  interest  in  Saturday 

issue," 

UNION— Mom.,  Aft.  &  Sun. — 42,883- A.  Wood^l.80  inch. 

"  Sunday  circulation  28.976.  Rate  for  Sunday  $1.26  per  inch.  Prints  photo- 
play department  on  Sunday  Including  the  complete  bill  for  the  week.  Gives 
daily  reading  notices  except  Wednesday  and  Saturday." 

SPRINGFIELD,  OHIO — Population— 50,058 
SUN — Morn.  &  Sun. — 12,500 — L.  Johnson — 30  cts.  inch. 

"  Sunday  circulation  11.600  Runs  special  photoplay  department  on  Sunday. 
Notices  are  run  for  exceptional  plays  at  especial  request.  Conducts  reviews 
by  member  of  the  paper  staff." 


December  27,   i  9  ^  9 


167 


NEWS— Aft.  &  Sun.— 15,337— A.  Tennant— 3S  cts.  inch. 

•  Suuday  circulation  11,741.     Eight  theatres;  six  advertise  dallv.  Motion 
picture  section  on  Sunday  with  layout  of  stars  or  scenes  from  plaj?.  Glvei 
reading  notices  on  Sunday,  gratis  ;  one  tor  each  ad.    Prefer  cuts.  ' 
STAMFORD,  CONNECTICUT— Population— 29.032 
DAILY  ADVOCATE— Aft.— 7,438— R.  Whittiker,  Mg.  Ed.— Rate  omitted. 
"Five  theatres;  all  advertise.    Uives  daily  readiiii;  notices." 

STEUBENVILLE,  OHIO— PopuUtion— 22.391 
HERALD-STAR— Aft.— 6,676 — C.  Simeral.  Mg.  Ed.— Rate  omitted. 

"  Three  theatres  ;  two  advertise  daily.    No  special  publicity  service  rendered." 
STOCKTON,  CALIFORNIA— Population— 25,702 
DAILY  INDEPENDENT— Morn.  &  Sun. — 4,785— J.  O'Keefe — Rate  omitted. 

"Sunday  circulation  4,910.  Five  theatres;  four  advertise  daily.  Makes  up 
a  page  of  picture  news  on  Wednesday  and  Sunday.  Uives  reading  notices 
every  dav." 

RECORD— Aft. — 13,485 — G.  Keitle — 56  cts.  inch. 
"  On  Wednesday  and  Saturday  publicity  and  cuts  are  published.    On  other 
days  the  reading  notices  alone  are  printed." 

STRATFORD,  ONTARIO— Population— 12,946 
DAILY  BEACON — Aft. — 3,450 — K.  Beirne,  Mg.  Ed. — 20  cts.  inch. 

"  During  fall  and  winter  months  a  Saturday  theatre  page  is  printed.  Prints 
news  features  about  well-known  artists.  Reviews  pictures  by  member  of  the 
staff." 

STREATOR,  ILLINOIS— Population— 14,287 
FREE  PRESS — Aft. — 3,464 — J.  Fornof,  Mg.  Ed. — Rate  omitted. 

"  Two  theatres,  both  of  which  advertise  daily.  No  special  publicity  service 
rendered." 

INDEPENDENT-TIMES- Aft.— 2,925— V.  LeRoy,  Mg.  Ed.— 18  cts.  inch. 

"Ad  rates  is  more  specilicaily  :  lo  cts.  a  line  in  7  pt.  type  Utv  reauers  ;  18  cts. 
an  inch  for  display  and  l.S  cts.  if  repeated.  No  free  publicity  service  ren- 
dered except  in  case  of  extraordinary  feature.  ' 

SUPERIOR,  WISCONSIN— Population— 44,344 
TELEGRAM— Aft.— 15,380— A.  Dod,  Mg.  Ed.— $1.00  inch. 

"  f'ive  theatres ;  three  advertise  daily  and  one  oti  er  three  times  a  week. 
Have  a  daily  department  with  greater  spread  on  Saturday." 

SYDNEY,  NOVA  SCOTIA,  CANADA— Population— 24,000 
POST— Morn.  &  Aft. — 7,236 — J.  Fergusson— 21  cts.  inch 

"  Eleven  theatres ;  four  advertise  daily.  (Jives  readers  on  Tuesday,  gratis. 
Publishes  reading  notices  on  other  days  if  paid  for.  Prints  Saturday  photo- 
play department." 

SYRACUSE,  NEW  YORK— Population  146,587 
JOURNAL— Aft.— 45.030— F.  Chase— Rate  omitted 

"  Thirty-five  theatres ;  eight  advertise  daily.  Gives  daily  reading  notices  to 
houses.  On  Saturday  prints  from  one  to  two  pages  of  stage  and  picture 
news." 

POST-STANDARD— Morn.  &  Sun.— 52,324 — B.  York— Rate  omitted 

"  Sunday  circulation  50,000.    Runs  photoplay  section  on  Sunday.    Gives  daily 
reading  notices  to  the  theatres.    In  the  matter  of  co-operation,  gives  sug- 
gestions as  to  layouts  and  special  ads." 
Additional  paper  :  Herald. 

TACOMA,  WASHINTON— Population  103,418 
NEWS-TRIBUNE— Aft.— 35,433— H.  Green— 75c.-$l. 25  inch 

"  Twenty-five  theatres ;  nine  advertise  dally.    From  two  to  three  pages  of 
amusement  news  in  the  Saturday  issue.    Gives  daily  reading  notices  and 
In  addition  one  cut  each  week  besides  the  Saturday  layout,  if  20  inch  ad 
is  used  in  the  same  issue." 
LEDGER— Morn.   &   Sun.— 14,778 — C.   Roediger— Rate  omitted 

•  Uives  daily  reading  notices  and  on  Sunday  prints  a  photoplay  department. 
Conducts  Its  own  reviews.  Extends  considerable  help  in  the  preparation  or 
advertising." 

TIMES— Aft.— 15,267— E.  Wheeler— $1.50  inch 

•'  Runs  Saturday  photoplay  department.  Gives  ad  reading  notices  four  times 
a  week.  Would  use  mats.  Picture  and  player  news  used  on  special 
occasions." 

TAMPA,  FLORIDA— Population  49,156 
TRIBUNE— Morn.  &   Sun.— 17,420— J.  Whorter— $1.00  inch 

•  Sunday  circulation  24,500.  Gives  daily  reading  notices  in  proportion  to 
advertising.  Conducts  its  own  reviews.  Theatres  number  16  ;  of  these  five 
advertise  daily." 

TAUNTON,  MASSACHUSETTS— Population  35,631 
GAZETTE— Morn.— 7,625— G.  Guthrie,  Mg.  Ed.— Rate  omitted 

•'  Five  theatres,  all  of  which  advertise.  Prints  complimentary  layouts.  Gives 
daily  reading  notices." 

TEMPLE,  TEXAS— Population  12,704 
TELEGRAM— Mom.  &  Sun.— 7,388— E.  WilUams,  Mg.  Ed.— Rate  omitted 

"  Two  theatres,  both  of  which  advertise.  When  the  two  houses  use  30  inches 
advertising  each  a  Sunday  page  of  picture  news  is  printed.  Gives  daily  read- 
ing notices.    Could  use  mats  as  fillers  often." 

TERRE  HAUTE,  INDIANA— Population  63,529 
POST— Aft.— 9,121— W.  Hickman— Below 

"  Ad  rates  :  30c.  per  in.  for  50  in  week  ;  35c.  per  in.  for  25  in  week ;  40c.  per 
in.  for  10  or  more.    Theatres  number  13  ;  six  advertise  daily     Give  daily 
reading  notices.    Special  feature  on  Saturday  giving  the  programs  of  the 
week  and  also  including  cuts." 
STAR — Morn.  &  Sun. — 26,945 — T.  Jewett — Rate  omitted 

"  Reading  notices  which  are  published  daily  depend  on  the  amount  of  the 
advertising.    Player  and  picture  items  are  published  as  matters  of  public 
^T^ri'iJtl'^**  i^,  °^  '■6^1  ^^"^^  value.    Sunday  circulation  19,244." 

TRIBUNE— Aft.  &  Sun.— 25,089— M.  O'Brien— Rate  omitted 

"  Sunday  circulation  19,394.    Gives  daily  reading  notices  and  reviews  of  pic- 
« photoplay  section  on  Sunday.    Reviews  pictures  by  member 
of  staff. 

TEXARKANA,  ARKANSAS-TEXAS— Population  11,722 
TEXARKANIAN— Aft.— 2,576— J.  Wadley,  Jr.,  Mg.  Ed.— 30  cts.  inch 

iour  theatres;  all  advertise  daily.  In  exchange  for  courtesies  gives  liberal 
daily  run  of  reading  notices.  On  Saturday  runs  only  regular  amusement 
stones  and  sometimes  feature  stories." 

TIFFIN,  OHIO— Population  12,278 
ADVERTISER— Aft.— 3,086— U.  Ablott,  Mg.  Ed.— Rate  omitted 

xoTnTfMi^    Afi'^^'o^c,'"!®  ?^  "^^^^J^  advertise.    No  special  publicity  service  given." 
iKluuMe. — Aft. — 2,610 — J.  Locke — Rate  omitted 
"Planning  to  revive  photoplay  section  on  Saturday.    No  regular  publicity  ser- 
vice established,  but  sometimes  readers  are  run  in  exchange  for  courtesies." 

TOLEDO,  OHIO— Population  184,126 
NEWS-BEE— Aft.— 76,206— W.  BarkduU— Rate  omitted 

torty-three  theatres;  six  advertise  daily.    Runs  a  Saturday  photoplay  de- 
partment and  gives  daily  reading  notices  on  liberal  basis.    Conducts  its  own 
reviews.     One-column  mats  preferred." 
BLADE— Aft.— 88.153— K.  Kessler— 15-20  cts.  line 

On  Saturday  runs  layout  and  advance  notice  of  coming  attractiOHs,  Includine 
urdaj?"  reading  notices  on  Tuesday,  Thursday  and  Sat- 

'^^.^'o^^**"™-  *  Sun.— 19,593— C.  Te£ft— 45  cts.  inch 

Sunday  circulation  28  500.  Sunday  ad  rate  $1.00  per  in.  In  Sunday  Issue 
runs  complete  photoplay  section  and  also  prints  dafly  reading  notices'  Put^ 

quesuoni  aTd  answer^. "^"'  ^^^^"^  ^^"'^  ^""'^  P""*" 

Additional  paper :  Post. 


TOPEKA,  KANSAS— Population  47,102 
STATE  JOURNAL — Aft.— 28,000 — N.  Anderson— 70  cts.  inch 

"  Nine  theatres,  six  of  which  advertise  dally.  Gives  dally  reading  notices  •» 
Tuesday,  Friday  and  Saturday.  Contemplates  establishing  Saturday  pic- 
ture department.    Would  use  mats." 

DAILY  CAPITAL— Morn.  &  Sun.— 34,506— C.  Sessions,  Mg.  Ed.— 70  cts.  inch 
"  Sunday  circulation  33,522.    Sunday  rate  Is  84c.    In  Sunday  Issue  runs  ad- 
vance notices  and  small  cuts  on  coming  Issues." 

TORONTO,  ONTARIO— Population  376,538 
TIMES— Aft.— 43,917— A.  Rubbra,  Photo.  Ed.— Rate  omitted. 

"  Ninety-eight  theatres  ;  lifty-eight  advertise  daily.    Uives  daily  reading  notices 
with  extra  space  on  Saturdays.    Conducts  its  own  reviews." 
MAIL-EMPIRE— Morn.—73,760— F.   Jacob,   Photo   Ed.— Below 

"  Ad  rate  25c.  per  line  ;  if  over  150  lines  per  week  are  used,  the  charge  Is  20e. 
per  agate  line  with  reader  privileges.    On  Saturday  half  line  advance  notice 
is  given  for  every  paid  line.    Four  days  of  week  reading  notices  are  printed 
at  standard  theatrical  rate." 
STAR— Aft.  &  Sun.— 87,270 — H.  Cranston,  Photo  Ed.— 25  cts.  line 

"  Ad  rate  is  reduced  to  20c.  if  150  lines  a  week  are  used.     Dally  reading 
notices  are  given  on  the  half-line  for  a  line  of  advertising  basis.  Sunday 
theatrical  section  includes  picture  news.    Sunday  circulation  76,017." 
WORLD — Morn.  &  Sun. — 30,647— Parker,  Photo.  Ed.— 15  cts.  line 

"  Sunday  circulation  82,931.    Sunday  rates  :  200  lines.  15c.  ;  400  lines,  13%c.  ; 
600  lines,  12Vjc.    Sunday  photoplay  department  printed.    Uives  dally  read- 
ing notices  to  the  extent  of  40%  of  ad  space  used.     Conducts  its  own 
reviews." 
Other  papers  :    Globe  ;  Telegram. 

TRAVERSE  CITY,  MICHIGAN— Population  13.268 
RECORD  EAGLE>— Aft. — 4,521— L.  HolUday,  Photo.  Ed.— 18  cts.  inch 

"  Two  theatres  :  both  advertise  daily.  Uives  reading  notices  and  cuts  daily. 
Has  reviews  by  member  of  the  staff." 

TRENTON,  NEW  JERSEY— Population  106,831 
STATE  GAZETTE — Morn. — 11,000 — D.  Stevenson,  Photo.  Ed. — 75  cts.  inch 

"Twelve  theatres:  six  advertise  daily.    Gives  reading  notices  daily  and  on 
Saturday  runs  photoplay  department." 
TIMES— Aft. — 43,917 — A.  Rvibbra,  Photo.  Ed. — Rate  omitted 

"  Uives  daily  reading  notices.  Prints  any  picture  article  that  has  general 
interest.  Prints  reviews  conducted  by  member  of  the  staff.  Sunday  cir- 
culation 19,931." 

TRINIDAD,   COLORADO— Population  12,274 
PICKETWIRE>— Aft.— 1,575— F.   Rose,   Mg.   Ed.— Rate  omitted 

"  Five  theatres,  all  of  which  advertise  daily.  I{uns  dally  reading  notices. 
Would  use  one  and  two-column  cuts.    Conducts  it  own  reviews." 

TROY,  NEW  YORK— Population  73,302 
RECORD— Morn.  &  Aft.— 25,537— D.  Marvin,  Mg.  Ed.— $1.80  inch 

"  Twenty  theatres  ;  six  advertise  dally.    No  special  publicity  service  rendered." 
TIMES— Aft.— 16,118— E.  Paul- $2.10  inch 

"  Uives  reading  notices  only  with  amusement  ads.  Two-column  cuts  of  stars 
are  run  with  reference  to  attractions  in  which  they  appear,  as  material  of 
interest  to  the  public." 

TUCSON,  ARIZONA— Population  15,604 
CITIZEN— Aft.— 4,187— J.  Hall— 30  cts.  inch 

"  Three  houses,  all  of  which  advertise  daily.    On  each  Saturday  there  are 
published  the  programs  and  publicity  articles  appertaining  to  the  bills  for 
the  coming  week.    Conducts  its  own  reviews." 
ARIZONA  DAILY  STAR— Mom.  &  Sun.— 3,318— W.  Upshaw— Rate  omitted 
"  Sunday  circulation  3.862.    Prints  Sunday  photoplay  section  and  gives  daily 
reading  notices.    Aids  houses  in  the  preparation  of  advertising  copy." 

TULSA,  OKLAHOMA— Population  28,240 
DEMOCRAT — Aft.  &  Sun. — 22,262 — V.  Smith,  Mg.  Ed. — Rate  omitted 

"  Twelve  theatres,  ten  of  which  advertise  daily.    Sunday  circulation  22,262. 
Prints  cuts  and  stories  desired  by  managers  at  regular  rates." 
TIMES — Morn. — 17,116 — V.  Smith,  Mg.  Ed.— Rate  omitted 

"  Prints  cuts  and  stories  desired  by  managers  at  regular  rates.    Would  U8» 
portraits  of  players  and  scenes  from  plays." 
WORLD — Morn.,  Aft.  &  Sun. — 21,509 — F.  Steenrod,  Mg.  Ed. — Rate  omitted 
"  No  special  publicity  service  rendered.    Sunday  circulation  21,509." 

UNION  HILL,  NEW  JERSEY— Population  23,000 
HUDSON  DISPATCH— Aft.— 12,224— F.  Galland— 4  cts.  line 

"  Theatres  number  15  ;  all  advertise  daily.  Picture  section  every  day  on  full 
page.    Conducts  its  own  reviews.    Would  use  single-column  cuts." 

UNIONTOWN  PENNSYLVANIA— Population  19,140 
HERALD — Morn. — 9,767 — I.  Shean,  Mg.  Ed. — Rate  omitted 

"  Three  theatres  ;  all  advertise  daily  except  Sunday.  Dally  publication  aver- 
ages two  columns  of  local  readers  and  film  gossip.  Conducts  its  own 
reviews." 

GENIUS — Morn. — 6,495— (Same  management  as  the  HERALD) 

UTICA,  NEW  YORK— Population  82,434 
OBSERVER — Aft. — 17,797— M.   Sammons — $1.50  inch 

"  Sixteen  theatres,  seven  of  which  advertise  daily.    Each  Inch  of  amusement 
advertising  space  carries  a  definite  amount  of  reading  notices  regardless 
of  the  day  of  the  week." 
DAILY  PRESS— Morn.— 22,052— H.  Hughes,  Mg.  Ed.— $1.50  inch 

"  Prints  daily  reading  notices  for  those  theatres  carrying  advertising."  On 
Saturday  carries  all  commercial  notices  and  local  theatrical  notices  on  the 
one  page." 

HERALD-DISPATCH— Aft.— 20,428— A.    Foote— $1.50  inch 

"  Prints  reading  notices  to  theatres  dally.    Conducts  its  own  reviews." 

SUNDAY  TRIBUNE— Sun.— 12,500 — (Same  management  as  HERALD-DISPATCH) 
"  Runs  theatrical  pages  with  special  illustrations  and  notices." 

VANCOUVER,  WASHINGTON— Population— 11,930 
COLUMBIAN— Aft.— 1,700— S.  Hopkins,  Photo.  Ed.— 20  cts.  inch. 

"  Three  theatres  ;  all  advertise  daily.    Have  a  daily  theatrical  column.  Prints 
reading  notices  every  day  in  proportion  to  the  ad  space  used.    Prefer  cuts." 

VANCOUVER.  BRITISH  COLUMBIA— Population— 114,220 
DAILY  PROVINCE— Aft.— 58,674 — R.  Brown,  Mg.  Ed.— 98  cts.  inch 

"Legitimate  theatres  pay  an  ad  rate  of  $2.10  per  inch.    Twenty-four  theatres, 
ten  of  which  advertise  daily.    No  special  publicity  service  rendered.  Pub- 
lishes dispatches,  organization  changes  and  notices  of  new  theatres,  under 
construction  or  renovation,  as  news  of  public  interest." 
DAILY  SUN — Morn.  &  Sun. — Circ.  omitted — R.  Jamieson,  Photo.  Ed. — Rate  omitted. 
"  Sixteen  picture  theatres,  nine  of  which  advertise  daily.    Each  Sunday  de- 
votes from  four  to  eight  pages  exclusively  to  pictures.    Conducts  mid-week 
reviews.    Would  prefer  two  and  three-colum  mats  of  stars." 
WORLD — Aft. — 20,000 — C.  Abraham,  Photo.  Ed. — 70  cts.  inch. 

"  Runs  photoplay  section  on  Saturday  embodying  reading  notices,  which  are  al- 
lowed to  a  reasonable  extent.  Would  use  one  or  two-column  65-8creeen  cuts. 
Conducts  its  own  reviews." 

VICKSBURG,  MISSISSIPPI— Population— 22,090 
EVENING  POST— Aft.— 3,240— L.  Cashman,  Ad.  Mgr.— 25  ctsi  inch. 

"  Two  theatres ;  both  advertise  daily.  Prints  reading  notices  daily  and  con- 
ducts reviews  by  members  of  the  staff.  Would  use  cuts  of  prominent  screen 
artists." 

VICTORIA,  BRITISH  COLUMBIA— Population— 60,000 
DAILY  TIMES— Aft— 10,422— W.  Wilson,  Photo.  Ed.— 3  ct».  line. 

"  Five  theatres,  all  of  which  advertise  daily.  Prints  reading  notices  daily  In 
proportion  to  the  advertising  space  used.  Publishes  reviews  conducted  by 
member  of  staff." 


168 


Motion   Picture  News 


VINCENNES,  INDIANA— Population— 16,759 
SUN— Aft.— 3,066— G.  Purcell,  Mg.  Ed.— 9  cts.  inch. 

•■  Six  theatres,  all  of  which  advertise  daily.    Runs  reading  uoti<es  only  when 
space  is  paid  for." 
COMMERCIAL — Morn.  &  Sun. — 3,983— C.  Adams,  Ad.  Mgr.— Rate  omitted. 
"  No  publicity  or  ad  service  rendered." 

VIRGINIA,  MINNESOTA— Population— 13,671 
:5;NTERPRISE— Aft.— 2,473— E.  Smith,  Mg.  Ed.— 22  cts.  inch. 

"  Five  theatres,  four  of  which  advertise  d;iil,v.    Devotes  about  ouo  column  daily 
to  free  readers  and  picture  events  of  interest.  ' 
VIRGINIAN- Aft. — 3,400— Ed.  omitted — 20  cts.  inch. 
"  PubMshes  daily  reading  notices  for  the  theatres.  ' 

WASHINGTON,  PENNSYLVANIA— Population— 20,702 
DAILY  NEWS— Aft.  &  Sun.— 4,500— J.  Hammer,  Mg.  Ed.— Rate  omitted. 

"  Six  theatres  ;  all  advertise  daily.  Allows  each  tljeatre  a  reasonable  length 
of  free  readers  every  week-day  and  Sunday.  Special  attention  is  given  to 
the  Sunday  picture  page." 

WACO,  TEXAS— Population— 28,707 
TIMES-HERALD — Aft.  &  Sun. — C.  Glover,  Jr.,  Photo.  Ed. — Rate  omitted. 

•■  Eight  theatres,  four  of  which  advertise  daily,  (jives  reading  notices  to  the 
theatres  daily  and  on  Sunday  runs  an  amusement  section  of  three  or  four 
pages." 

WAKEFIELD,  MASSACHUSETTS— Population— 12,305 
DAILY  ITEM— Aft. — 2,545— G.  Campbell,  Mg.  Ed. — Rate  omitted. 

•■  liuns  reading  notices  of  brief  length  but  not  regularly.  Two  theatres,  both  of 
which  advertise  daily  when  open." 

WALLA  WALLA,  WASHINGTON— Population— 23,275 
UNION — Morn.  &  Sun. — 3,600 — R.  Fisher,  Photo.  Ed. — Rate  omitted. 

■  Four  tlieatres.  all  of  wliicli  advertise  daily.  Keading  notices  are  printed 
every  day  when  paid  for.  Consider.ible  spare  is  devoted  to  the  pictures  in 
the  Sunday  issue.    Sunday  circulation  .j.ST.j. 

BULLETIN— Aft.  &  Sun. — 5,013— C.  Garfield,  Photo.  Ed. — 35  cts.  inch. 

"  -No  special  publicity  service  is  rendered.  Occasionally  on  Sunday  some  space 
is  devoted  to  picture  and  player  articles  as  mattter  of  interest  to  the  public. 
Sunday  circulation  5,013." 

WALTHAM,  MASSACHUSETTS— Population— 29,688 
EVENING  NEWS— Aft.— 2,725— C.  Burgess,  Mg.  Ed.— 20  cts.  inch. 

"Four  theatres,  all  of  which  advertise  daily,    liricf  reading  notices  are  given 
daily  to  the  theatres.    Would  use  cuts  if  they  brouglit  advertising." 

WARREN,  OHIO— Population— 12,074 
CHRONICLE — Aft. — 5,022 — G.  Marvin,  Photo.  Ed. — 22  cts.  inch. 

■  Four  theatres :  three  advertise  daily.     l!uns  a  daily  theatrical  department 

covering  the  local  houses.  Gives  dally  reading  notices.  Conducts  its  own 
reviews." 

TRIBUNE — Aft.— 6,050— T.  Deming,  Mg.  Ed. — 25  cts.  inch. 

"  Publishes  a  '  Movie  Page  '  every  day,  including  reading  notices  for  the  thea- 
tres. Would  use  cuts  and  mats  of  artists  preferably,  suitable  for  12%  em 
column." 

WARREN,  PENNSYLVANIA— Population— 14,045 
MIRROR — Morn. — 3,583 — C.  Berger,  Photo.  Ed. — 25  cts.  inch. 

"Three  theatres,  all  of  which  advertise  daily.    Kuns  a  photoplay  department  in 
the  Saturday  issue.    Gives  one  three-inch  reader  daily.    Prints  player  and 
picture  items  often  as  matter  of  public  interest  because  of  the  demand  for 
such  news.    Would  use  mats  of  human  interest." 
TIMES — Aft. — 4,174 — E.  Lowey,  Photo.  Ed. — 20  cts.  inch. 

"  Reading  notices  are  run  gratis  every  day.  Would  use  mats.  Conducts  its 
own  reviews." 

CHRONICLE — Morn.  &  Sun.— 3,400 — C.  Johnston,  Mg.  Ed. — 18  cts.  inch. 

"  Sunday  circulation  5,000.  Kuns  daily  rending  notices  to  any  reasonable  ex- 
tent. Conducts  regular  Sunday  department  of  one  to  two  pages.  Would 
appreciate  regular  supply  of  mats." 

WASHINGTON,  DISTRICT  OF  COLUMBIA— Population— 353,378 
POST — Morn.  &  Sun,— 61,848 — F,  Morse,  Photo.  Ed.— 30  cts.  per  line 

"  Sunday  circulation  80,105,  Eighteen  downtown  theatres  ;  forty  neighborhood 
houses,    Reading  notices  printed  on  Monday,  Tuesday,  Thursday  and  Sun- 
day.   Has  photoplay  section  on  Sunday.    Prefers  6  x  10  glazed  photos." 
STAR — Aft.  &  Sun. — 101,643— W.  Lanvorigt,  Photo.  Ed. — 22  cts.  line. 

"Sunday  circulation  .82,119.  ,  Monday  and  Tuesday  reviews:  Wednesday  ad- 
vance notices.    On  Sunday  one  page  is  devoted  to  the  news  of  the  photoplays. 
Conducts  its  own  'reviews," 
HERALD — Morn.  &  Sun. — 41,887 — E.  Dorsey,  Photo.  Ed. — 15  cts.  line. 

■  Sunday  circulation  ."4.200.  Ad  rate  10  cts,  per  line  in  the  Thursday  mid- 
weeli  amusement  section.  Runs  a  photoplay  department  in  the  Sunday  issue. 
Runs  reading  notices  three  times  a  week.    Conducts  reviews  when  requested," 

Additional  paper :  Times. 

WATERBURY,  CONNECTICUT— Population— 82,517 
DEMOCRAT— Aft.— 7,214— E.  Maloney,  Mg.  Ed.— 75  cts.  inch. 

"About  twenty  houses,  six  of  whicli  adv<'rtise  d;iily.  Runs  dailv  reailini: 
notices,  allowing  one-inch  reader  for  every  incti  of  displav,  '  Reviews 
specials," 

WATERLOO,  IOWA— Population— 32,703 
EVENING  COURIER— Aft.— 14,484— A.  Peterson,  Mg.  Ed.— 42  cts.  inch. 

"  Sis  theatres ;  four  advertise  daily.  Runs  Saturday  photoplav  department. 
Publishes  theatre  news  every  day.  Would  use  65-screen  half-tone  cuts  or 
mats," 

TIMES-TRIBUNE— Morn.  &  Sun.— 11,148— F.  Hanlon,  Mg.  Ed.— 75  cts.  inch. 

"  Gives  regular  run  of  readers  every  day  with  a  feature  cut  free  on  Sundav. 
Sunday  circulation  12, ."TO." 

WAUKEGAN,  ILLINOIS— Population— 18,898 
DAILY  SUN— Aft.— 3,750— W.  Smith,  Mg.  Ed.— 20  cts.  inch. 

■•  Four  theatres  :  all  advertise  dailv.    Runs  dailv  re.idin;;'  notices," 
GAZETTE — Aft.— 3,000— J.  Woodman,  Mg.  Ed. — 20  cts.  inch. 

■•  (iives  daily  reading  notices  to  tlie  theatres.  Would  use  two  or  three-column 
mats." 

WAUSAU,  WISCONSIN— Population— 18,352 
RECORD-HERALD— Aft.— 5,353— Ed.  omitted— Rate  omitted. 

■  'rhree  tne.-itres  :  all  advertise  daily.     No  special  editorial  co-operation  cited 

in  the  questionnaire." 

WAY  CROSS,  GEORGIA— Population— 18,134 
JOURNAL-HERALD— Aft.— 1,800— J.  WILLIAMS,  Mg.  Ed.— 20  cts.  inch. 

"  Gives  a  special  rate  for  reader  notices  and  runs  one  for  each  theatre  everv 
day  during  the  week.    Two  houses,  both  of  which  advertise  daily." 

WEST  CHESTER,   PENNSYLVANIA— Population— 12,722 
DAILY  LOCAL  NEWS— Aft.— 11  926— W.  Thomson,  Mg.  Ed.— 42  cts.  inch. 

'•  Three  houses,  all  of  which  advertise  daily.  No  special  publicity  service  ren- 
dered." 

WHEELING,  WEST  VIRGINIA— Population — 42,817 
NEWS— Aft.  &  Sun.— 15,395— L.  Crow,  Mg.  Ed.— Rate  omitted. 

"  Thirteen  theatres,  three  of  which  advertise  dailv.  (iives  liberal  reading 
notices  daily.  Sunday  photoplay  and  theatre  matter  is  combined  on  the 
theatrical  pages.  ' 

REGISTER— Morn.  &  Sun.— 15,595— J.  Plummer,  Photo.  Ed.— 75  cts.  inch. 

••  Sunday  circulation  1(5,233.  Sunday  ad  rate  00  cts  inch.  Publishes  a  Sundav 
photoplay  department  and  runs  daily  reading. notices.  Prints  reviews  con- 
ducted by  member  of  the  staff," 


WICHITA,  KANSAS— Population— 54,972 
THE  BEACON — Aft. — 39,322 — N.  Conner,  Photo.  Ed. — Rate  omitted. 

"  Nine  theatres  ;  five  advertise  daily.  Runs  Saturday  photoplay  department. 
Reading  notices  included  only  when  the  editor  sees  fit  to  comment  on  new 
pictures," 

EAGLE — Morn.  &  Sun. — 55,018 — F.  Parsons,  Photo.  Ed.— $1.20  inch. 

"  Sunday  ad  rate  is  .$1.40  per  inch.  On  Sunday  prints  two  pages  of  feature 
stories  and  photo  layouts.  Kuns  special  feature  daily,  containing  advance 
reviews  and  news  stories." 

WILKES-BARRE,  PENNSYLVANIA— Population— 73,660 
RECORD — Morn. — 16,923 — R.  Goodwin,  Photo.  Ed. — $1.00  inch. 

"  Ten  theatres  ;  six  advertise  daily.  Runs  daily  reading  notices.  Would 
use  cuts." 

TIMES-LEADER — Aft.— 20,292 — J.  Forestal,  Mg.  Ed. — $1.00  inch. 

"  Runs  dailv  reading  notices.    Conducts  its  own  reviews." 
EVENING  NEWS— Aft.— 11,537— J.  McKewon,  Ad.  Mgr.— 60  cts  inch. 

"  Free  reading  notices  are  given  every  day,  varying  in  size  from  two  to  t<  m 
inches  in  size.    Would  use  single-colu'inn  electros.    Conilucts  its  own  reviews.  ' 

WILLI AMSPORT,  PENNSYLVANIA— Population— 33,181 
GAZETTE  AND  BULLETIN— Morn.— 11,748— Ed.  omitted— 25-40  cts.  inch. 

"  Five  theatres,  three  of  which  advertise  daily.  No  special  publicity  serrice 
rendered." 

SUN— Aft. — 16,110 — J.  Person,  Mg.  Ed. — Rate  omitted. 

■'  Runs  photoplay  department  on  Friday.  Publishes  reading  notices  regularly, 
according  as  they  seem  justified  by  their  news  value." 

WILLIM ANTIC,  CONNECTICUT— Population— 12,206 
CHRONICLE — Aft.— 3,463— A.  Cunningham,  Mg.  Ed. — Rate  omitted. 

Three  theatres  :  all  advertise  daily.  Runs  daily  reading  notices  and  sonn-- 
times  conducts  its  own  reviews," 

WI LMI N GTO N,  DELAWARE— Population— 92,057 
EVERY  EVENING— Aft.— 13,200— F.  Reybred,  Mg.  Ed.— 60  cts.  inch. 

"About  ten  theatres:  five  advertise,  (iives  daily  reading  notices  of  from  ten 
to  twenty  lines.    Would  probably  use  GO-screen  single-column  cuts." 

WILMINGTON,  NORTH  CAROLINA— Population— 27,781 
STAR — Morn.  &  Sun. — 6,002 — D.  Bain,  Photo.  Ed. — 30  cts.  inch. 

"  Four  theatres  ;  all  advertise,  Kuns  d:iil.v  reading  notices.  On  Sunday  runs 
theatre  columns  submitted  b.v  press  agents  of  the  local  houses." 

WINDSOR,  ONTARIO— Population— 17,829 
BORDER  CITIES  STAR— Aft. — 12,402 — A.  Baxter.  Photo.  Ed. — 354  cts  line. 

"Eight  theatres:  Hve  advertise  daily.  On  Saturday  runs  reading  notices  t" 
extent  of  one-half  the  ad  space  used.  ' 

WINNIPEG,  MANITOBA— Population— 203,255 
EVENING  TRIBUNE— Aft.— 36,423— M.  Allen,  Photo.  Ed.— 6  cts.  line. 

'■  Twenty-Hve  theatres  ;  eighteen  advertise  daily,     liuns  daily  reading  notices. 
Publishes  photoplay  department   in   the   Saturday  issue  of  two  or  thre<. 
columns,  iiicludinsr  a  lot  of  special  photoplay  news  features," 
FREE  PRESS— Morn.  &  Aft.— 80,282— J.  Conklin,  Photo.  Ed.— 10  cts.  line. 

"  Runs  Saturday  photoplay  section  of  from  four  to  five  pages.  Conducts  its 
own  reviews.    Gives  liberal  space  daily  to  reading  notices  to  theatres." 

WINONA,  MINNESOTA— Population— 18,583 
REPUBLICAN-HERALD— Aft.— Circ.  omitted— F.  Rucker,  Ad.  Mgr. — 35  cts.  inch. 

"  Six  theatres  ;  four  advertise  ilaily.    No  special  publicity  service  rendered." 

WINSTON-SALEM,   NORTH   CAROLINA— Population— 29,034 
JOURNAL — Morn.  &  Sun.— 6,447— E.  James,  Photo.  Ed.— 30  cts.  inch. 

"  Eight  tlieatres  :  five  advertise  daily.    Has  photoplay  department  in  the  Sun- 
day issue  and  gives  reading  notices  daily  to  the"  theatres.    Prefers  mats. 
Sundny  circulation  7.305." 
SENTINEL — Aft. — 7,800 — H.  Aitchison,  Photo.  Ed. — 30  cts.  inch. 

"  Photopla.v  department  on  Saturday,  In  the  Saturday  issue  reading  notices 
are  printed  to  an  extent  ecpiivalent  to  that  of  tlie  advertising  space  paid  for. 
Would  use  mats  of  pictures  booked  for  this  city," 

WOBURN,  MASSACHUSETTS— Population— 15,308 
DAILY  TIMES— Aft.— 3,400— J.  Haggerty,  Mg.  Ed.— gate  omitted. 

"  One  theatre  and  a  hall  fully  et|Uippcd.  The  tlie  tre  advertises  daily,  flives 
reading  notices  occasionally.  Uses  cuts  supplied  by  house  advertising  with 
paper  only." 

WOONSOCKET,  RHODE  ISLAND— Population— 40,075 
CALL — Aft. — 11,888— T.  Walsh,  Photo.  Ed.— $1.00  inch. 

'  Five  theatres  :  four  advertise  daily.  Gives  reading  notices  in  connection  with 
•      the  advertising." 

WORCESTER,  MASSACHUSETTS— Population— 145,986 
GAZETTE — Aft. — Circ.  omitted. — N.  Skerritt,  Photo.  Ed. — $1.50  inch. 

"  Twenty-one  theatres  :  six  advertise  daily.    Kuns  reading  notices  daily  but  in 

proportion  to  the  paid  advertising.    Publishes  a  theatre  page  on  Saturday, 

Conducts  its  own  reviews," 
TELEGRAM— Morn.  &  Sun.— 31,573— Herbert,  Photo.  Ed.— $1.50  inch. 

"  Runs  reading  notices  only  at  the  option  of  the  paper.     Publishes  advance 

notices  of  current  productions  as  a  matter  of  local  news  interest  only.  Would 

use  mats," 
.\dditional  pa.per  :  Post. 

YAKIMA,  WASHINGTON— Population— 18,737 
HERALD — Aft.  &  Sun. — 4,652— J.  Ellis,  Jr. — Rate  omitted. 

"  Two  theatres  :  both  advertise  daily.    Runs  piiotoplay  department  on  Sunday 
cimtaining  reading  notices,     Sundav  circulation  5.507." 
REPUBLIC— Aft. — 4,758— S.  Anthon,  Photo.  Ed. — Rate  omitted. 

"Has  photoplay  section  in  the  Tuesday  issue  if  conditions  permit:  otherwise 
later  on  in  the  week," 

YONKERS,  NEW  YORK— Population— 90,886 
NEWS— Aft,— 3,640— T.  Tunnard,  Photo.  Ed.— 25  cts.  inch. 

•  The  ad  rate  of  25  cts.  per  inch  holds  if  over  300  inches  be  used.  Prints  a 
daily  film  page,  including  free  reading  notices.  Nine  theatres  ;  four  adver- 
tise daily.    Cuts  are  preferred." 

YORK,  PENNSYLVANIA— Population — 49,430 
THE  GAZETTE  AND  DAILY— Morn,— 14,555— S.  Elsesser,  Mg.  Ed.— 50  cts.  inch. 

"  Fourteen  theatres  :  three  advertise  daily.  Has  photoplay  section  every  day. 
containing  reading  notices." 

YOUNGSTOWN.  OHIO— Population— 93,341 
TELEGRAM— Aft.— 21,000— C.  Leedy,  Photo.  Ed.— 75  cts.  inch 

"  Twelve  theatres,  all  of  which  advertise  daily.  Prints  daily  feature  and  pub- 
lishes reading  notices  according  to  their  news  value  each  "day.    Conducts  its 

own  reviews.  " 

VINDICATOR— Aft.  &  Sun.— W.  Rook.  Photo.  Ed.— 75  cts.  inch. 

•  Runs  reading  notices  dail.v.  Each  day.  including  Sunday,  a  special  section  is 
devoted  to  the  motion  pictures.    Conducts  its  own  reviews." 

ZANESVILLE,  OHIO— Population— 29,949 
SIGNAL — Aft.— 11,044— J.  Downs,  Mg.  Ed.— 75  cts.  inch. 

■Four  theatres,  all  of  which  advertise  daily  except .  Sunday.  Publishes  read- 
ing notices  dail.v  to  a  reasonable  extent.  Puts  out  a  photopla.v  section  d.aily. 
Would  use  mats  of  principal  stars  and  brief  stories  with  the  same  when  pos- 
sible," 

TIMES-READER— Morn.— 21,015— W.  Litteck,  Photo.  Ed.— 75  cts.  inch. 

"Gives  daily  reading  notices  to  the  theatres.  Prints  to  some  extent  player 
and  picture  articles  as  news  of  interest  to  the  public.  Four  theatres,  all  of 
which  advertise  daily."  .  .  ,   


December  2  y ,  1919 


169 


Live  Producers  News 


Two  Goldwyn  Offerings 
Draw  in  New  York 

New  York  motion  picture  patrons 
had  their  tirst  opportunity  to  see  two 
of  the  finest  of  Goldwyn  Pictures  Cor- 
poration's new  productions  this  week, 
when  Mabel  Normand  in  "  Jinx  "  was 
the  feature  attraction  at  the  Capitol 
theatre  and  Tom  Moore  was' presented 
in  "  Toby's  Bow "  at  both  the  New 
York  and  the  Brooklyn  Strand.  At 
all  three  of  the  houses  the  pictures 
drew  large  audiences.  Box  office  re- 
ports covering  the  early  days  of  the 
week  indicate  that  business  increased 
steadily  throughout  the  engagements, 
which  is  the  surest  test  of  the  appeal 
of  a  production. 

Although  "  Jinx "  has  been  given 
pre-release  showings  at  a  number  of 
the  most  important  theatres  in  cities  of 
the  south  and  west,  it  was  withheld 
in  New  York  at  the  request  of  the 
Capitol  management  until  a  date  could 
be  arranged  for  its  presentation. 


New  Rothacker  Plants  for  1920 


Capit 


al  Coast  Studio  Is 
Enlarged 

Recent  developments  growing  out 
of  the  big  demand  for  short  produc- 
tions have  made  the  Capital  Film 
Company's  studjo  one  of  the  most 
rapidly  growing  production  plants  on 
the  West  Coast,  where  Al  Jennings, 
Neal  Hart,  and  Helen  Gibson  each  are 
heading  short  feature  production 
units,  and  where  still  a  fourth  com- 
pany soon  will  be  at  work  making 
comedies. 

The  expansion  of  the  studio  has 
followed  the  visit  there  of  S.  L.  Barn- 
hard,  president  of  the'tfcJrnpany,  who 
has  returned  to  Chicago  and  expects 
to  announce  some  new  Capital  plans 
soon. 


How    "  Eyes   of    Youth,"    Clara  Kimball 
Young — Equity  picture,  was  advertised  in 
Chicago 


THINGS  are  going  to  move  in 
the  motion  picture  world  during 
1920,  according  to  VVatterson 
R.  Rothacker,  president  of  the  Roth- 
acker Film  Manufacturing  Company, 
of  Chicago. 

"  It  would  be  a  waste  of  printer's 
ink  to  say  that  the  next  year  will  be 
the  biggest  in  film  history",  opined 
Mr.  Rothacker.  "  Long  about  Christ- 
mas time  every  year  for  the  last  ump- 
st^en  years  predictions  were  made  that 
the  coming  twelve  months  would  be 
the  most  prosperous  the  industry  had 
known.  Each  one  of  these  cheerful 
predictions  came  true,  because  each 
year  since  the  dawn  of  the  projector's 
light  has  been  bigger  than  the  year 
preceding. 

"  Of  course,  the  good  old-fashioned 
prediction  would  hold  good  now — the 
prediction  that  the  coming  year  will 
be  the  most  prosperous  exhibitors,  dis- 
tributors and  producers  have  known. 
But  I  prefer  to  say  that  things  are 
going  to  move  in  moving  pictures  next 
year. 

"  I  believe  that  before  the  coming 
calendar  has  outlived  its  usefulness 
the  decisive  battle  between  Wall 
Street  and  the  exhibitors  will  have 
been  fought.  Many  of  us  believe  we 
know  how  the  1920  war  for  independ- 
ence will  come  out.  And  besides  this 
I  look  for  great  strides  in  the  develop- 
ment of  the  technical  side  of  the  in- 
dustry. Yes,  it  looks  as  though  1920 
will  mark  the  beginning  of  a  new 
epoch  in  screen  history. " 

The  plans  of  the  Rothacker  Com- 
pany for  the  coming  year  call  for  the 
doubling  of  the  capacity  of  the  Chi- 
cago studio-laboratory  and  service 
station,  the  erection  of  similar  plants 
in  Los  Angeles  and  New  York,  and 
as  early  as  possible  in  1920  the  launch- 
ing of  plans  for  a  studio-laboratory 
and  service  station  in  London  and  a 
service  station  in  Paris. 

This  expansion  has  been  made  im- 
perative by  the  Rothacker  growth, 
particularly  in  laboratory  work  for 
large  producers  and  exhibitors  and  in 
the  Rothacker  company's  production 
of  industrial  and  advertising  motion 
pictures. 

With  laboratories  in  the  other  pro- 
ducing centers,  the  Rothacker  com- 
pany will  be  able  to  assume  respon- 
sibility for  guaranteed  quality  work 
from  the  time  the  negative  is  exposed 
right  on  through  to  the  packing  for 
distribution  all  over  the  world.  As 
it  is  now  producers  in  Los  Angeles, 
New  York  and  London  develop  their 
own  negatives  and  the  Rothacker  qual- 
ity work  begins  only  when  the  nega- 
tives are  received  at  the  Chicago  plant 
for  multiplication  into  prints.  Often 
the  best  printing  and  tinting  results 


New    York    and  Los 
Angeles  Will  be  Sites; 
Great  Expansion 


world  during  1920, "  said  President 
Rothacker,  "  we  are  planning  an  ex- 
tensive advertising  campaign  in  mo- 
tion picture  trade  papers  in  the  inter- 
ests of  producers  who  have  prints 
made  by  us.  We  will  also  advertise  in 
a  big  way  in  business  magazines  such 
as  System,  Printers'  Ink,  etc.  " 


Watterson  R.  Rothacker 

are  made  impossible  by  careless 
handling  of  the  negative  during  or 
shortly  after  development. 

President  Rothacker  will  go  to  Los 
Angeles  the  first  of  the  year  to  be  at 
the  cornerstone  laying  of  the  coast 
plant.  When  the  laboratory  is  ready 
for  business,  a  motor  collection  and 
delivery  service  will  be  installed. 
Trucks  will  make  the  rounds  of  pro- 
ducing studios  in  the  evening,  gather- 
ing up  the  film  that  has  been  exposed 
in  the  cameras  during  the  day.  That 
night  the  negatives  will  be  developed 
in  the  Rothacker  laboratory  and  next 
morning  the  trucks  will  deliver  prints 
from  those  negatives  to  the  producers. 
J.  Wesley  Smith,  for  years  special 
Rothacker  representative  in  the  coast 
studios,  will  remain  in  that  capacity. 

With  laboratories  at  strategical 
points  President  Rothacker  can  cut 
down  the  distribution  costs  of  clients. 

President  Rothacker  is  ready  to 
open  sales-service  offices  of  his  in- 
dustrial and  advertising  pictures  de- 
partments in  New  York,  Boston,  Phil- 
adelphia, Buffalo  and  St.  Louis;  and 
■A!,  soon  as  possible  in  1920  wil  extend 
the  offices  to  other  important  cities  in 
the  Middle  West. 

Preparations  arc  being  made  for 
two  new  Rothacker  releases  in  1920. 
One  w'ill  be  entitled  "  Rothacker  In- 
dustrial-log ",  which  will  be  a  single 
reel  feature  made  to  bring  out  the  ro- 
mance of  American  industry.  The 
other  release,  "  The  Rothacker  Re- 
view", will  be  composed  of  chapters 
on  education,  health,  science,  beauty, 
fashions,  nature  and  human  interest. 

"  In  order  to  make  things  move  in 
our    corner    of    the    motion  picture 


Hank  Mann  Completes 
"  The  Knock-Out " 

Hank  Mann's  third  two-reel  comedy, 
"The  Knock-Out,"  has  just  been  com- 
Ijlcted  for  Arrow  at  the  company's 
•studio  in  Hollywood;  and  according  to 
Morris  R.  Schlank,  the  comedian's  pro- 
ducer, it  proves  worthy  of  its  title. 

Hank  is  introduced  as  a  paper-hang- 
er's assistant  in  a  girls'  gymnasium. 
J^ascinatcd  by  the  fair  ones  in  their 
g\m  suits  he  cleverly  arranges  to  act 
as  their  instructor  and  puts  them 
through  a  few  gymnastic  lessons 
originated  by  himself. 

The  picture  is  said  to  be  very  en- 
tertaining, and  the  laughs  have  been 
scattered  generously  throughout.  Her- 
man C.  Raymaker  directed,  and  the 
support  includes  Vernon  Dent,  Madge 
Kirby,  Jack  Richards  and  Jess  Weldon. 


Will  Direct  Production 
of  His  Own  Stories 

Charles  A.  Logue  has  gone  in  for 
directing  the  film  productions  of  his 
own  stories.  He  will  put  on  his  latest 
work,  an  untitled  drama,  based  on  the 
theme  that  clothes  make  civilization, 
for  A.  H.  Fischer  Features,  Inc.  In 
his  venture  he  will  have  the  co-opera- 
tion of  an  associate  director  in  the 
person  of  Jack  Kennedy. 

Mr.  Logue  and  Mr.  Kennedy,  ac- 
companied by  P.  J.  Carey,  the  Fischer 
technical  director,  left  this  week  for 
Miami,  Fla.,  to  arrange  for  the  filming 
of  exteriors  there.  They  will  be  fol- 
lowed next  week  by  the  cast  of  play- 
ers. 


Players   Go  South  for 
Race  Track  Scenes 

.Alice  Joyce,  accompanied  by  her 
director,  George  Terwilliger  and  his 
assistant ;  two  camera  men  and  their 
assistants,  and  a  number  of  her  sup- 
porting company,  left  for  New  Orleans 
last  week  to  make  the  race  track  scenes 
for  "  The  Sporting  Duchess,"  the 
Drury  Lane  melodrama  which  will  be 
Miss  Joyce's  next  special  Vitagraph 
production.  The  party  numbers  twen- 
ty-four and  among  the  players  wh^ 
went  South  are  Percy  Marmont,  G. 
Seyffcrtitz,  Edith  Campbell  Walker. 
William  Turner,  May  McAvoy,  C.  T. 
Elmer,  and  little  Dan  Comfort. 


170 


Motion  Picture  News 


Efe  Asher,  Mack  Bennett's  personal  representative  being  given  a  "  love  voyage  "  dinner  before  leaving  for  New  York 

Pathe  Lines  Up  Comics  for  1920 


DURING  the  coming  year,  Pathe 
will  present  one  of  the  strongest 
line-up  of  comedy  productions 
ever  assembled  by  any  one  motion  pic- 
ture organization,  according  to  a  Pathe 
report  just  received. 

With  the  signing  of  a  contract  be- 
tween the  International  Film  Service 
Company,  Inc,  and  Pathe  Exchange 
Inc.  whereby  the  latter  will  distribute 
a  series  of  two  reel  subjects  based  on 
George  McManus's  famous  cartoons, 
"Bringing  Up  Father,"  Pathe  it  is  said, 
will  be  in  a  position  to  release  three 
two-reel  comedy  subjects  monthly. 
The  "Bringmg  Up  Father"  fun-makers 
will  be  produced  for  International  by 
the  Christie  Film  Co.,  Inc.,  of  Cali- 
fornia, from  the  McManus  comics 
which  for  years  have  appeared  in  the 
leading  newspapers  of  the  United 
States. 

Harold  Lloyd's  new  series  of  $100,- 
000  comedies  are  to  be  released  every 
four  weeks,  and  Mrs.  Sidney  Drew's 
series  of  "After  Thirty"  stories  star- 
ring John  Cumberland,  are  to  be  issued 
one  a  month.  The  Rolin  Film  Com- 
pany will  continue  producing  one  reel 
comedies  for  release  each  week.  Harry 


A  New  Series  Based  on 
McManus  Cartoons 
Added  to  List 

"Snub"  Pollard  is  featured  in  this  se- 
ries, along  with  the  dusky  child-come- 
dian, "Sunshine  Sammy." 

Production  of  both  the  "Bringing  Up 
Father"  and  the  Mrs.  Drew  series  are 
now  under  way.  The  Christie  Com- 
pany is  producing  the  screen  version 
of  the  McManus  cartoons  in  Califor- 
nia while  Mrs.  Drew  is  working  in 
New  York.  John  Cumberland  seeks 
new  fields  to  conquer  in  the  Mrs. 
Drew  comedies.  He  has  already  ap- 
peared in  several  comedies  produced 
by  Mrs.  Drew  and  more  than  upheld 
his  reputation,  which  was  further  en- 
hanced by  his  delighlfully  human  per- 
formance in  "The  Gay  Old  Dog." 

Harold  Lloyd  has  resumed  work  on 
his  two-reelers  in  the  Rolin  studio  in 
Los  Angeles.  Pathe  reports  at  some 
length  on  the  thorough  exploitation  that 
Lloyd's  new  series  of  $1,000,000  come- 
dies are  receiving.  Several  exhibitors 
who   have  hitherto   devoted   only  a 


small  share  of  their  advertising  to  com- 
edies are  now  apportioning  to  the  new 
Lloyds  an  amount  of  space  equivalent 
to  that  assigned  to  their  other  fea- 
tures. Among  those  who  have  accord- 
ed the  two-reelers  extensive  advertis- 
ing are  named  Jack  Eaton  of  the 
Strand,  New  York,  Marcus  Loevv, 
and  James  Q.  Oemmer  of  Seattle. 

While  tributes  in  behalf  pf  the  first 
of  Lloyd's  multiple-reel  subjects, 
"Bumping  into  Broadway"  and  "Cap- 
tain Kidd's  Kids,"  continue  to  arrive 
from  prominent  exhibitors,  Harold 
Lloyd  is  reported  to  be  actively  en- 
gaged on  the  third  of  his  series,  en- 
titled "From  Hand  to  Mouth,"  at  the 
Rolin  studio  in  Los  Angeles.  Pathe 
announces  that  this  will  be  released  on 
December  28. 

Mildred  Davis,  Lloyd's  new  leading 
woman,  makes  her  debut  in  two-reel 
productions  in  "From  Hand  to  Mouth" 
In  this  new  picture,  Lloyd  is  said  to 
go  trom  a  touch  of  pathos  to  a  roaring 
comedy  situation,  with  the  dominant 
personality  of  the  bespectacled  come- 
dian always  forcibly  appealing.  Snub 
Pollard  assists  Lloyd  in  the  mirth 
making,  and  his  task,  is  reported  to 
be  well  done  as  usual. 


Goldwyn  Buys  Widely  Read  Tales 


Two  more  stories  that  promise 
to  provide  good  photoplay 
material  have  been  purchased  by 
Goldwyn  Pictures  Corporation  and  will 
be  produced  either  at  the  Culver  City 
Studios,  or  in  the  East  where  the  pro- 
duction force  is  now  in  operation 
under  the  direction  of  Robert  B.  Mc- 
Intyre.  "  Black  Pawl,"  by  Ben  Ames 
Williams  and  "  Wild  Apples,"  an 
anonymous  novel  by  the  author  of 
"The  Straight  Road,". are  the  latest 
works  secured  by  Goldwyn.  "  Wild 
Apples "  will  be  used  as  a  starring 
vehicle  for  Jack  Pickford.  It  is  also 
announced  that  this  company  is 
negotiating  for  the  rights  to  a  number 
of  other  stories  of  equal  importance. 

Ben  Ames  Williams  is  becoming  a 
frequent  contributor  to  the  Goldwyn 
program.  His  "Jubilo,"  it  is  claimed, 
is  proving  to  be  a  successful  starring 


"Black  Pawl"  and  "Wild 
Apples"  for  Pickford 
are  Purchases 

vehicle  for  Will  Rogers,  and  "The 
Great  Accident,"  published  in  the  Sat- 
urday Evening  Post  and  in  book  form, 
is  among  the  forthcoming  Goldwyn 
productions.  "  Black  Pawl,"  started  as 
a  serial  in  the  November  number  of 
the  Red  Book  magazine,  is  said  to  be 
the  most  dramatic  narrative  that  Mr. 
Williams  has  written. 

Because  of  the  exceptional  nature  of 
the  story,  introducing  "  Black  Pawl," 
the  captain  of  a  whaling  sh'p  in  the 
South  Seas,  as  the  central  figure,  the 
picture  will  be  produced  as  a  big 
special,  in  which  all  of  the  possibilities 
for  lavish  effects  and  unusual  settings 


are  utilized.  Some  of  the  most  drama- 
tic scenes  in  the  early  sequences  con- 
cern the  fight  between  Black  Pawl  and 
Red  Pawl,  his  son,  when  the  ship  stops 
at  an  island  in  the  South  Seas  and  is 
boarded  by  a  missionary  and  h's  ward, 
Ruth,  who  is  insulted  by  Red  Pawl. 
From  this  point  on,  the  story  swings 
into  a  series  of  startling  incidents 
based  on  a  plot  in  which  the  element  of 
mystery  is  sustained. 

"  Wild  Apples,"  the  vehicle  secured 
for  Jack  Pickford,  who  has  completed 
the  production  of  "  The  Little  Shep- 
herd of  Kingdom  Come,"  created  com- 
ment in  the  literary  world  when  it  was 
published  anonymously.  The  character 
to  be  portrayed  by  Pickford  is  that  of 
a  badly  spoiled  young  millionaire, 
whose  sweetheart,  a  working  girl,  is 
snubbed  by  the  boy's  family.  Tragic 
consequences  of  the  romance  cause  a 
break    between    the    youth    and  his 


UNIVERSAL  FILMS 
RETITLED 

ANNOUNCEMENT  is  made 
of  change  in  titles  of  a 
number  of  Universal  sub- 
jects: 

"The  Great  Air  Robbery" 
supplants  the  title  of  "  Cassidy 
of  the  Air  Lanes "  on  the  air 
feature  story  starring  Lieut. 
Locklear. 

Elmo  Lincoln's  "  The  Beach 
Combers  "  has  been  changed  to 
"  Captain  Courages."  The  Art 
Accord  serial  formerly  called 
"  The  Man-Hunters  "  has  been 
changed  to  the  title  "The 
Moon-Riders." 

"The  Three  Godfathers,"  a 
Harry  Carey  production  will  be 
known  as  "  Marked  Men." 
Elmo  Lincoln's  new  serial 
"  Elmo  the  Fearless  "  supplants 
the  title  of  "  Fighting  Through." 

James  J.  Corbett's  new  fea- 
ture, tentatively  titled  is  now 
definitely  given  the  name  "  The 
Dazzling  Rogue "  while  the 
same  player's  "  Pals "  will  be 
known  as  "  Kentucky  Jim." 

The  Dorothy  Phillips  pro- 
duction directed  by  Allen 
Holubar,  which  was  entitled 
"  Ambition "  has  been  changed 
and  given  the  title,  "The  Cour- 
ageous Canary." 

The  next  Stroheim  Jewel 
production  which  has  been 
known  as  "  The  Woman  in  the 
Plot "  has  been  given  a  new 
title  of  "The  Devil's  Pass 
Key." 

The  Marie  Walcamp  serial 
which  is  being  made  in  Japan, 
called  "The  Petals  of  Lao 
Tze,"  it  has  been  decided  to  re- 
lease this  chaptered  romance  as 
"The  Dragon's  Net." 


Constance  Binney 
Comes  Up  to 
Expectations 

According  to  a  report  from  Real- 
art,  "  Erstwhile  Susan,"  starring  Con- 
stance Binney,  is  meeting  with  wide 
approval  on  the  part  of  exhibitors 
who  are  showing  the  picture.  Wil- 
liam Sievers  of  St.  Louis,  who  is  the 
proprietor  of  the  New  Grand  Cen- 
tral theatre,  declares  in  a  recent  tele- 
gram to  Realart  that  "  Miss  Binney 
is  destined  to  become  one  of  the  lead- 
ing and  most  popular  stars  of  the 
screen."  Mr.  J.  A.  Dundas,  owner 
of  the  Strand  theatre  at  Sioux  Falls, 
also  sends  a  testimonial  of  praise  for 
the  picture  and  the  star. 


New   Male   Lead  En- 
gaged for  Norma 
Talmadge 

Edmond  Lowe,  who  plays  the  part 
of  the  Chinese  Prince.  Tom  Lee,  op- 
posite Lenore  Ulric,  in  David  Belas- 
co's  production,  "  The  Son-Daughter," 
at  the  Belasco  theatre,  has  just  been 
engaged  as  Norma  Talmadge's  lead- 
ing man  for  "  The  Woman  Gives,"  her 
second  First  National  picture,  on 
which  work  was  started  last  Wednes- 
day.   Roy  Neil  is  directing  this  film. 

father,  and  the  girl  refuses  to  marry 
her  lover  for  fear  of  ruining  his 
career. 


December  2  j ,  191^ 


171 


A  group  of  Robertson-Cole  luminaries,  declared  g:>od  enough  to  put  on  any  exhibitor's  Christmas  tree.  At  the  top  are  Sessue  Hayakawa,  Bessie  Bcrriscale  and 
Martin  Johnson.    In  the  center  are  Mae  Marsh  and  Za  Su  Pitts.    Below  are  Henry  B.  Warner,  Edith  Storey  and  Lew  Cody 


Motion  Picture  News 


Neilan's  Sales  Plans  Announced 


MARSHALL  NEILAN'S  repre- 
sentative in  charge  of  sales, 
J.  R'.  Grainger,  last  week  stated 
that  the  many  inquiries  received  daily 
at  the  New  York  offices  from  ex- 
hibitors regarding  the  forthcoming  in- 
dependent Neilan  product,  offer  an 
indication  of  a  great  demand  which 
is  evident  for  these  pictures  in  all  parts 
of  the  country.  He  also  stated  that 
for  over  a  month  contracts  have  been 
received  daily  for  thousands  of  dollars 
worth  of  business  before  any  informa- 
tion on  the  initial  production  had  been 
issued. 

In  speaking  of  the  sales  plans  for 
the  Neilan  product,  Mr.  Grainger  said: 
"  Marshall  Neilan  Productions  will  be 
sold  via  the  First  National  Exhibitors' 
Circuit  separately  by  themselves.  Each 
picture  will  be  treated  as  a  separate 
institution  both  from  a  sales  and  an 
exploitation  angle. 

"  We  have  suggested  to  exhibitors 
that  they  wait  until  the  initial  Neilan 
picture  is  finished,  before  they  sign  for 
it.  This  is  the  only  fair  way  to  sell  a 
photoplay.  We  shall  be  most  happy  to 
allow  the  exhibitor  to  see  our  product 
before  he  books  it.  When  he  does 
book  it,  he  will  do  so  without  any 


Single  Picture  Booking 
Policy  Followed;  Ex- 
hibitors Anxious 


At  left  and  in  the  center  are  two  amusing  moments  from  "The  Lord  Loves  the  Irish"  in  which  J.  Warren  Kerrigan  is  starred.     Ai  right  is  a  love  scene  between  Mr.  Kerngan  and 

Lillian  Walker  in  "  The  Joyous  Liar."    Both  features  are  being  distributed  by  W.  W.  Hodkinson 

Much  Effort  Expended 
on  Foundation 
Offering 

A  well-balanced  cast,  selected  to 
portray  to  the  best  advantage  the  var- 
ious characters  of  the  author,  rather 
than  the  selection  of  a  story  to  fit 
the  particular  talents  of  an  individual 
star,  was  the  original  intention  of  the 
producers  of  "The  Blindness  of 
Youth,"  according  to  an  announce- 
ment today  by  Mr.  Murray  W. 
Garsson,  general  manager  of  the 
Foundation  Film  Corporation,  who  is 
completing  arrangements  for  distribu- 
tion of  the  picture  through  Indepen- 
dent Exchanges. 

"Unusual  efforts  were  made,"  Mr. 
Garsson  says,  "to  secure  the  best  tal- 
ent obtainable  to  portray  the  unusual 
and  difficult  parts  of  the  plaj-  and  the 
ultimate  success  of  the  production 
will  tell  whether  the  selections  were 
wisely  made. 

Gertrude  Shelbourne,  Robert  Ains- 
worth,  Roy  Langdon,  and  .  Edwin 
Brackett  are  cast  in  important  roles. 


strings     being     attached     to  him. 

"  At  the  same  time,  contracts  are 
being  received  daily  for  bookings  on 
our  initial  offering.  This  is  a  clear  in- 
dication of  the  confidence  the  exhibitor 
has  in  the  merit  of  the  Neilan  product. 
It  is  readily  evident  to  the  exhibitor 
that  Mr.  Neilan's  accomplishments  in 
the  past,  when  he  worked  under  the 
common  handicaps  of  most  directors, 
cannot  help  but  appear  insignificant 
compared  to  what  he  will  be  able  to 
achieve  in  the  future,  now  that  he  is 
able  to  put  on  his  films  as  he  thinks 
they  should  be  staged. 

"Through  the  First  National  Ex- 
hibitors' Circuit,  the  exhibitor  can 
cither  book  the  Neilan  pictures  in 
advance  or  wait  until  he  has  seen  them. 
He  cannot  sign  for  more  than  one 
however,  under  a  blanket  arrangement. 
Pictures  cannot  be  sold  like  other 
merchandise.  We  could  sell  four  or 
eight  Marshall  Neilan  Productions 
under   one  contract  at  a  stipulated 


price.  However,  that  is  a  system  that 
was  found  wanting  long  ago  as  it  is 
fair  neither  to  the  exhibitor  nor  the 
producer.  We  will  sell  each  picture 
by  itself  and  for  what  it  is  worth,  for 
we  realize  as  well  as  the  exhibitor,  that 
it  is  impossible  to  commercialize  the 
sale  of  films  at  a  set  price  because  it  is 
impossible  to  present  in  each  consecu- 
tive film  a  given  standard  of  merit. 
One  film  might  be  considered  fair  in  a 
certain  community  and  in  another, 
it  might  be  considered  wonderful. 
When  the  next  picture  comes  along  it 
might  be  just  the  opposite.  Hence, 
each  picture  by  itself  and  locality,  is 
our  plan. 

"  Our  initial  offering  is  now  rapidly 
nearing  completion  and  should  be 
ready  for  release  within  the  next  four 
weeks.  As  soon  as  the  time  is  right, 
we  will  start  an  intensive  sales  and 
exploitation  campaign,  details  for 
which  have  already  been  completed. 
We  will  rely  chiefly  upon  the  trade 
papers  to  carry  our  messages  to  the  ex- 
hibitor and  with  the  co-operation  of 
the  First  National  Exhibitors'  Circuit, 
expect  to  offer  the  exhibitor  an  ex- 
ploitation service  on  our  product  that 
is  a  distinct  departure  in  this  field. 


Country  to  View  Animal  Serial 


ALBERT  WARNER,  one  of  the 
Warner  Brothers,  who  have  the 
American  and  Canadian  distri- 
bution rights  of  Selig's  big  wild  animal 
serial,  "  The  Lost  City,"  will  start  this 
week  on  an  extensive  trip  throughout 
the  country,  visiting  the  larger  cities 
where  he  will  arrange  trade  showings 
for  the  State-Right  buyers,  and  also 
invite  the  exhibitors  of  the  first-run 
theatres  to  see  the  first  three  episodes 
which  he  will  have  with  him. 

The  itinerary  of  the  trip  calls  for 
stops  of  three  and  four  days  in  the 
following  towns, — Pittsburgh,  Cleve- 
land, Indianapolis,  St.  Louis,  Chicago, 
Milwaukee,  Minneapolis,  St.  Paul,  Des 
Moines,  Kansas  City,  Denver,  Salt 
Lake  City,  San  Francisco,  Los  An- 
geles and  Dallas. 

The  trip  is  being  made  by  request 
of  the  State-Right  buyers  throughout 
the  country  who  are  interested  in  the 
serial,  but  cannot  make  the  trip  to 
New  York  to  view  the  picture.  Not 
only  are  the  State-Right  buyers  in- 
terested,   but    the    first-run  theatres 


Warner  on  Tour  in  Inter- 
ests of  Selig's  "  The 
Lost  City  " 

throughout  the  country  have  been 
sending  wires  and  letters  inquiring 
about  the  serial. 

Mr.  Warner  states  that  those  who 
have  been  under  the  impression  that 
serials  are  low-brow  entertainment 
will  change  their  views  when  they  see 
"The  Lost  City." 

During  the  trip,  Mr.  Warner  will 
make  arrangements  for  a  newspaper 
and  billboard  campaign  that  will  reach 
from  coast  to  coast.  It  will  also  afford 
Mr.  Warner  the  opportunity  to  get 
the  views  and  ideas  of  exhibitors  to 
exploit  the  serial  on  a  big  scale.  A 
co-operative  plan  of  exploitation  be- 
tween the  Warner  Brothers  and  the 
exhibitors  will  be  arranged. 

The  plunging  spirit  of  the  Warner 
Brothers  can,  it  is  said,  readily  be  seen 
in  the  episodes  already  completed,  and 


whether  such  an  outlay  of  money  can 
be"^ proven  a  wise  expenditure  remains 
to  be-s^Ki^  It  is  known,  however,  that 
the  outlM'-j;^^  the  first  three  episodes 
alone  has^exc^^ed  the  usual  cost  of 
an  entire-^serial,  yet  the  cost  is  shown 
so  unmistakably  upori  the  screen  that 
it  can  hardly  help  but  .  influence  the 
marketing  of  4he  production. 

Juanita  Hansen,  already  a  big.  fa- 
vorite with  the  screen  fans,  plays  the 
leading  role  of  Zoolah,  the  lost 
Princess. 

Miss  Hansen  is  supported  by  George 
Chescbro  and  a  company  of  players 
who  have  taken  every  chance  that 
promised  to  add  to  the  realism  and 
sensation  of  the  production. 

Lions,  tigers,  leopards,  elephants,  al- 
ligators, water .  buffaloes,  chimpanzees, 
zebras,  giraffes,  an  enormous  gorilla, 
eagles,  peacocks,  ostriches  and  kanga- 
roos, are  all  used  in  this  story,  giving 
it  many  thrills. 

The  title  of  the  Charles  Ray  picture  which 
has  been  referred  to  up-to-date  as  "  Watch 
out,  William,"  has  been  changed  to  "  A 
Village  Sleuth." 


"Old  Kentucky"  Only 
on  a  Percentage  Basis 

The  following  telegram  has  been  re- 
ceived from  Louis  B.  Majer  in  Los 
Angeles  by  his  New  Y'ork  organiza- 
tion : 

"Positively  accept  no  contracts  on 
"In  Old  Kentucky'  except  on  percentage 
basis.  Disregard  all  offers  of  rental, 
even  though  they  be  the  highest  on 
record.  Notify  exhibitors  mj'  confi- 
dence in  the  production  is  absolute 
and  I  desire  to  share  both  in  the 
gamble  and  in  the  rewards." 

This  wire  was  in  response  to  one 
sent  to  Mr.  Mayer  stating  that  leading 
exhibitors  the  countn,'  over  had  of- 
fered record  rental  prices  for  the 
Anita  Stewart  special. 


Metro  Casting  Director 

Horace  Williams,  who  was  casting 
director  at  the  IMetro  studios  in  Holly- 
wood for  a  year  and  a. half  prior  to 
the  regime  of  Maxwell  Karger,  Direc- 
tor General,  has  returned  to  the  stud- 
ios in  his  old  capacity.  David  Thomp- 
son, production  manager,  re-engaged 
Mr.  '\\'illiam  to  take  care  of  the  in- 
creasing responsibilities  of  the  casting 
department.  For  the  past  ten  months 
Mr.  Williams  has  been  affiliated  with 
the  service  bureau  of  the  Motion  Pic- 
ture Producers'  Association. 


December  27,   i  p  i  p 


173 


Some  of  the  reasons  uliy  Pathe  occupies  the  placr  it  does  this  Christmas.  At  the  top  in  the  center  is  Paul  Brunei,  vice-president  and  general  inanAiger. 
flanked  on  either  side  by  William  Desmond  and  Harold  Lloyd.  Below  Mr.  Brunet  are  Sylvia  Breamer,  Marguerite  Courtot  and  June  Caprice,  guarded 
on  the  left  by  Warner  Oland  and  on  the  right  by  Stuart  Holmes.    "Snub"  Pollard,  Dolores  Cassinelli,  Pearl  White,  Frank  Keenan,  Marjorie  Rambenu, 

Ruth  Roland,  Mae  Murray  and  Blanch  Siveet  complete  the  stellar  congregation 


174 


Motion  Picture  News 


Pathe  Prepared  for  Great  Year 


ON  the  threshold  of  the  new  year, 
Pathe  is  prepared  for  the  tre- 
mendous motion  picture  ac- 
tivities forecast  for  1920,  with  one  of 
the  strongest  arrays  of  motion  picture 
stars,  directors,  and  producers  in  its 
entire  annals.  Mr.  Paul  Brunet,  vice- 
president  and  general  manager  of 
Pathe  Exchange,  Inc.,  in  a  statement 
issued  this  week  outlines  the  schedule 
which  will  mark  the  early  stages  of 
the  feature  campaign  for  the  new  year. 

Represented  in  the  list  of  feature 
producers  will  be  Edgar  Lewis,  who 
makes  his  Pathe  debut  with  a  pictur- 
ization  of  Andrew  Soutar's  famous 
novel,  "  Other  Men's  Shoes."  Other 
directors  and  producers  whose  works 
will  appear  among  the  Pathe  releases 
the  first  part  of  the  new  year  are 
J.  Stuart  Blackton,  Jesse  D.  Hampton, 
and  Edwin  Care  we. 

"The  competition  for  motion  pic- 
ture supremacy  during  1920  will  be 
waged  more  intensively  than  ever  in 
cinema  history,"  reads  Mr.  Brunet's 
statement,  but  Pathe  Exchange,  Inc., 
is  prepared  for  any  eventualities,  with 
unquestionably  the  strongest  array  of 
producers,  directors,  stars  and  feature 
productions  that  has  ever  marked  its 
long  career.    The  merit  of  Pathe  pro- 


Paul  Brunet  Announces 
Strong  Schedule  for 
Early  1920 

ductions  should  be  thoroughly  demon- 
strated by  the  releases  we  have  ar- 
ranged for  the  early  part  of  the  year. 

"  Inaugurating  the  year,  which  for 
us  is  rich  in  .  prospect,  will  be  one  of 
J.  Stuart  Blackton's  greatest  screen 
achievements,  '  My  Husband's  Other 
Wife,'  starring  Robert  Gordon  and 
Sylvia  Breamer,  who  are  admirably 
supported  by  Warren  Chandler  and 
May  McAvoy.  There  is  no  doubt 
about  '  My  Husband's  Other  Wife ' 
being  Mr.  Blackton's  best  picture  in 
recent  months.  It  is  a  story  dealing 
with  stage  life,  and,  in  addition  to  its 
great  dramatic  appeal,  has  the  added 
advantage  of  possessing  an  atmos- 
phere that  always  finds  favor  with  the 
public.  It  will  be  released  January 
4th,  and  marks  the  third  Blackton  fea- 
ture on  the  Pathe  schedule. 

"  Following  '  My  Husband's  Other 
Wife,'  the  next  release  will  be  Jesse 
D.  Hampton's  second  Pathe  special, 
'  Fighting  Cressy,'  dated  for  issue  on 
January  11.    Blanche  Sweet,  popular 


heroine  of  '  A  Woman  of  Pleasure,' 
is  starred  in  '  Fighting  Cressy,'  which 
was  adapted  from  one  of  Bret  Harte's 
greatest  stories.  There  is  all  the  ro- 
mantic charm  of  every  Hart  story  in 
'  Fighting  Cressy,'  which,  while  a 
Western  plot,  of  the  early  sixties,  is 
of  a  vastly  different  type  from  the 
ordinary  gun-play  production  of  the 
West. 

"  Edwin  Carewe  appears  as  an  in- 
dependent producer  with  '  The  Web 
of  Deceit,'  in  which  Dolores  Cassinelli 
is  starred,  and  which  will  be  released 
on  January  18. 

"  'Other  Men's  Shoes,'  first  of  the 
Edgar  Lewis  specials  to  be  issued  by 
Pathe,  is  to  be  released  on  February 
1st.  It  is  one  of  Mr.  Lewis'  best  of 
strong-men  plays,  vibrating  with  life, 
human  in  every  detail,  and  is  a  worthy 
tribute  to  his  art.  Pathe  will  release 
a  series  of  Mr.  Lewis'  big  productions 
and  feels  every  assurance  that  they 
will  all  be  of  the  highest  type  of  mo- 
tion picture.  They  have  only  to  equal 
the  strength  of  '  Other  Men's  Shoes ' 
to  be  listed  as  exceptional  attractions. 

"  During  the  coming  year,  every  fea- 
ture released  under  the  Pathe  banner 
will  rate  with  the  finest  photoplays." 


"Pay  on  Leaving"  on  Metro  Film 


HAVING  billed  Nazimova  in 
"  Revelation "  for  November 
27  and  28,  the  manager  of 
the  Morris  Grand  Theatre,  in  Hot 
Springs,  S.  D.,  announced  that  all 
patrons  attending  the  Thanksgiving 
matinee  would  be  allowed  to  pay 
when  they  went  out,  if  they  were 
satisfied  they  had  their  money's 
worth.  Every  one  paid,  and  the 
theatre  made  a  clean-up  on  this  piece 
of  showmanship.  This,  it  is  believed, 
was  the  first  time  such  an  experi- 
ment had  been  tried  anywhere,  so 
far  as  officials  of  Metro  Pictures  Cor- 
poration could  discover. 

The  exact  conditions  under  which 
this  scheme  was  worked  make  it  of 
particular  interest  to  a  large  number 
of  small  exhibitors  who  are  intent 
upon  raising  the  quality  of  pictures 
shown  in  their  houses  and  obtaining 
increased  admission  prices  without  en- 
countering charges  of  "  profiteering." 
It  was  not  considered  by  Metro  offi- 
cials as  a  mere  novelty  or  as  a  good 


Frank   G.    HaU,   President  of  HalUnark 
Picture  Corporation 


Novel  Scheme  Worked 
by  Small  Theatre  on  a 
Nazimova  Picture 

permanent  policy,  but  as  a  very  sound 
expedient  to  improve  present  trade 
conditions  in  the  exhibition  field. 

The  Morris  Grand  Theatre  in  Hot 
Springs,  S.  D.,  which  is  a  small  town, 
decided  to  book  Nazimova  in  "  Reve- 
lation"  at  the  highest  rental  the  thea- 
tre had  paid  for  a  picture,  because  of 
a  demand  from  patrons  for  high-class 
features  and  the  prestige  running  the 
great  Russian  star  would  give  the 
house.  It  was  figured  that  even 
though  some  money  should  be  lost 
through  the  "  pay-as-jou-leave  "  offer, 
the  prestige  gained  would  increase 
the  standing  of  the  theatre  and  of 
other  rentals. 

In  announcing  the  special  attraction 
the  management  distributed  handbills 
throughout  the  city,  printed  as  fol- 
lows :  "  Thanksgiving,  Nazimova — 
Nazimova  in  '  Revelation.'  The  world's 
greatest  screen  artist  in  a  wonderful 
picture.  Morris  Grand  Theatre. 
Thursday-Friday,  Nov.  27-28.  Matinee 
3  p.  m.  Evening  7:15-9  p.  m.  Admis- 
sion 35c  and  tax  and  20c  and  tax. 
Notice  to  Patrons:  At  the  Thursday 
Matinee  Patrons  Will  be  Allowed  to 
Pay  as  They  Go  Out  if  Satisfied  They 
Have  Had  Their  Money's  Worth.  If 
it  is  Not  Worth  the  Price,  it  Costs 
You  Nothing." 

At  the  bottom  of  one  of  these  hand- 
Mils  in  the  manager's  handwriting  was 
a  notation  :  "  Some  picture !  Every 
one  paid  going  out."  This  was  sent 
to  Charles  Klein,  Metro  branch  man- 
ager in  Denver,  and  forwarded  by  him 
to  the  home  office  with  a  note  that  it 
was  a  suggestion  that  might  prove  of 
value  to  thousands  of  exhibitors  "  who 
have  their  eyes  set  on  putting  over 
big  things." 


"  It  is  to  be  noted,"  Mr.  Klein's  let- 
ter stated,  "  that  the  prices  charged 
for  admission — 35  and  20  cents — are 
exceptionally  high  for  a  small  house. 
Many  exhibitors  would  balk  at  charg- 
ing such  prices  under  the  circum- 
stances for  fear  of  angering  their 
patronage  and  encountering  a  charge 
of  profiteering,  which  is  applied  to 
almost  anything  today  and  is  highly 
desirable  to  avoid.  This  case  shows 
the  thing  can  be  done,  and  done  to 
the  complete  satisfaction  of  everybody. 

"  I  call  this  remarkable  showman- 
ship and  I  am  glad  to  pass  it  along 
through  you  to  anybody  that  is  faced 
by  similar  conditions,  and  I  think 
many  are.  This  is  the  dilemma — a 
demand  from  patrons  for  the  very 
best  pictures  and  a  reluctance  to  pay 
the  high  prices  necessary.  The  mana- 
ger of  the  Morris  Grand,  with  fine 
discrimination,  shifted  the  burden 
from  himself  to  his  patrons.  He  said, 
in  effect :  '  Here  is  a  better  picture, 
are  you  willing  to  pay  for  it?'  It 
was  a  fine  gambling  chance,  and  he 
won — big. 

'  "  Every  one  paid.  I  think  he  will  try 
it  again  until  he  has  his  clientele  edu- 
cated to  the  new  conditions  of  things. 
Furthermore,  the  thing  is  bound  to 
build  prestige  for  his  theatre." 


A.    S.   Kirkpatrick,    General   Manager  of 
Robertson-Cole 


KIRKPATRICK  SAYS 

r^x  /ESTERDAY  belongs 
Y'  to  the  ages  in  the  mo- 
X  tion  picture  business 
and  each  day  becomes 
history  at  midnight.  Such  is 
the  speed  of  its  development. 

"  This  remarkable  fact  is  due 
to  freedom  of  action  and  ideas. 
Combinations,  or  the  efforts  of 
one  branch  of  the  industry  to 
hog  the  entire  field,  have  not 
played  any  part  in  this  success. 

"  Robertson-Cole  has  consis- 
tently fostered  the  spirit  of  in- 
dependence responsible  for  the 
mighty  artistic  and  financial 
achievements  of  all  concerned. 

"  We  have  always  encouraged 
the  independent  producer  and 
such  encouragement  has  done 
much  to  prevent  commercialized 
standardization  of  production 
and  consequent  throttling  of  the 
eternal  struggle  for  perfection. 

"  We  have  constantly  sup- 
ported the  viewrpoint  of  the  in- 
dependent exhibitor  and  support 
of  this  character  is  in  a  measure 
responsible  for  the  era  of  beauti- 
ful theatres  and  truly  artistic 
presentations. 

"  And  it  is  the  intention  of 
Robertson-Cole  to  continue 
bacWng  with  every  particle  of 
good  will  the  independence  of 
action  which  has  been  responsi- 
ble more  than  any  one  thing  for 
the  remarkable  growth  of  the 
motion  picture  business." 


Four  Art  Directors 
Added  to  Metro 
Staff 

Four  new  art  directors  have  been 
added  to  the  technical  staff  of  the 
Metro  studios  in  Hollywood.  A.  H. 
Webster,  Sidney  Ullman,  A.  W.  Alley 
and  A.  E  Freudeman  are  the  new- 
comers. Together  with  .A.mos  Myers 
and  John  Holden,  who  have  worked  on 
several  Screen  Classics,  Inc.,  produc- 
tions, these  men  will  be  associated 
with  M.  P.  Staulcup,  supervising  art 
director. 


"  Other  Men's  Shoes  "  to 
Be  Released  Feb.  i 

"Other  Men's  Shoes,"  Edgar  Lewis's 
initial  production  for  distribution  by 
Pathe,  will  be  released  on  February 
1st  "Other  Men's  Shoes"  is  a  picturi- 
zation  of  Andrew  Soutar's  famous 
novel  of  the  same  name.  Two 
exceptionally  high-class  characteriza- 
tions are  portrayed  in  "Other  Men's 
Shoes"  by  Crawford  Kent,  who  has 
the  lead,  a  dual  role;  and  Harold  For- 
shay,  who  plays  the  second  "heavy." 


"  Lurking  Peril  "  Serial 
Given  Release 

W.  E.  Shallenberger,  president  of 
the  Arrow  Film  Corporation,  reports 
that  the  newest  serial  handled  by  that 
company,  "The  Lurking  Peril"  will  be 
released  during  the  last  week  in  De- 
cember. This  serial  features  such  well 
known  stars  as  George  Larkin  and 
.\nne  Luther. 


December  27  ,   i  9  ^  9 


175 


Tox  Film  Corporation  is  decidedly  in  the  Tuning  this  Christmas  and  here  are  some  of  the  reasons.   They  include  JFilliam  Fox,  Winfield  R.  Sheehan, 
fTilliam  Russell,  Gladys  Brockwell,  Shirley  Mason,  Madlaine  Traverse,  George  Walsh,  Pearl  White,  Buck  Jones,  William  Famum,  and  Tom  Mix 


176 


M  o  t  i  o  II   Picture  N  e  ivs 


On  the  left.  Hank  Mann  in  a  moment  from  the  last  of  the  Mann  Comedies,  released  by   Arrow  Film.     Center — W.  E.  Shallenberger,  President  of  Arrow  Film  Corp.     On  Right, 

George   Larkin  in  a  moment  from   "  The   Lurking   Peril  " 


Several  Arrow  Deals  Pending 

Shallenberger  and  Dana  in  the  West; 
Advertising  to  Be  Heavy  in  New  Year 


WE.  SHALLENBERGER,  presi- 
dent of  the  Arrow  Film  Cor- 
poration, accompanied  by  his  sales 
manager  P.  B.  Dana,  are  in  Chicago 
with  two  new  serials  to  offer  the  in 
dependent  states  rights  buyers.  They 
also  have  several  new  features  that 
they  will  show.  Dr.  Shallenberger 
mtends  to  spend  only  a  day  or  two 
in  Chicago  before  proceeding  to  the 
Pacific  coast,  where  he  has  some  im- 
portant deals  pending. 

P.  B.  Dana  will  spend  a  week  in 
Chicago  before  going  to  French  Lick 
Springs,  Ind.,  with  Mrs.  Daiia  for  a 
well  earned  rest.  Before  the  first  of 
the  year  an  announcement  will  be 
made  by  the  Arrow  Film  Corporation 
which,  it  is  said,  will  he  of  much 
interest  to  all  independent  exchanges. 
It  is  stated  by  Dr.  Shallenberger  that 
the  Arrow's  policy  vnW  not  be  changed 
for  the  year  1920,  that  it  will  continue 
to  handle  only  new  features  and  short 


subjects  and  the  best  obtainable.  How- 
ever, there  will  be  a  number  of  new 
productions  and  series  of  productions 
handled  by  Arrow  that  will  appeal  to 
all  state  right  buyers. 

"  I  believe  this  coming  year  will  be 
the  biggest  the  independent  exchanges 
have  ever  seen,"  stated  Dr.  Shallen- 
berger. "  The  Arrow  will  be  in  line 
to  offer  the  independent  producers 
bigger  and  better  inducement,  which 
means  we  will  be  able  to  secure  for 
the  independent  buyers  bigger  and 
better  productions.  Within  a  short 
time  Arrow  will  make  an  announce- 
ment that  will  be  especially  good  news 
to  the  Independent  and  we  are  laying 
plans  for  the  biggest  year  we  have 
ever  had." 

Mr.  Dana  stated  that  the  Arrow  had 
made  an  appropriation  for  advertis- 
ing next  year  that  will  mean  that  every, 
productnon  handled  by  Arrow  will  be 
exploited  in  a  big  way. 


Hodkinson  Issues  Rated  High 

Screen  Opinions'  Year  Book  Gives  Twelve 
Hodkinson    Releases    Prominent  Places 


WW.  HODKINSON  releases 
•  achieved  a  high  rating  among 
the  big  pictures  of  the  year  in  the  Ex- 
hibitors' Red  Book,  the  annual  edition 
of  Screen  Opinions,  which  is  devoted 
to  independent  reviews  of  photoplays 
and  published  by  the  Cahill-Igoe  Com- 
pany of  Chicago.  No  less  than  twelve 
productions  distributed  by  the  Hodkin- 
son organization  are  given  a  prominent 
place,,  in  the  list  of  pictures  recom- 
mended by  Screen  Opinions,  it  is  re- 
ported. Six  of  the  Hodkinson  releases 
are  said  to  be  classified  among  the 
year's  best  productions  and  six  others 
have  won  a  grading  among  the  year's 
best  average  plays. 

Benjamin  E.  Hampton's  productions 
of  "The  Westerners,"  by  Stewart  Ed- 
ward White  and  Zane  Grey's  "Desert 
Gold,"  have  won  approbation  as  Class 
A  attractions.     "Sahara,"   J.  Parker 


Read,  Jr.'s  first  Louise  Glaum  produc- 
tion, also  come  in  for  the  same  high 
praise.  It  is  said  that  "The  Lone 
Wolf's  Daughter,"  Miss  Glaum's  sec- 
ond picture,  made  under  J.  Parker 
Read,  Jr.,  auspices,  though  reviewed 
too  late  to  gain  a  place  in  the  Red 
Book's  prize  production  list,  is  award- 
ed a  "  'Pick  O'  The  Plays"  rating  in 
the  current  week's  issue  of  Screen 
Opinion. 

J.  Warren  Kerrigan  is  stated  to  have 
received  Class  A  recognition  through 
his  "Come  Again  Smith."  "The  Heart 
of  Rachacl"  and  "Two  Gun  Betty," 
two  Bessie  Barriscale  pictures,  re- 
leased by  Hodkinson,  also  received  the 
highest  possible  rating. 

Among  the  best  average  plays  listed 
are  the  following  W.  W.  Hodkinson 
releases:  "The  Best  Man,"  "The  End 
of  the  Game"  and  "The  Drifters,"  all 
starring  J.  Warren  Kerrigan .        '  • 


Plans  of  Sunlight  Arc  Corp. 

Capital  Stock  Increased  to  Ten  Mil- 
lions; Mechanism  Suited  to  Pictures 


WITH  a  New  Year's  statement  that 
is  revolutionary  in  its  facts,  J. 
Justice  Harmer,  President  of  the  Sun- 
light Arc  Corp.,  takes  the  floor  and 
explains  the  1920  activities  of  his  firm. 

In  the  first  place  the  Corporation 
has  publicly  anounced  that  its  capital 
stock  will  be  immediately  increased  to 
$10,000,000,  this  increase  being  neces- 
sary to  take  care  of  the  busmess  in 
prospect. 

One  of  the  most  interesting  state- 
ments and  one  that  will  be  far-reach- 
ing in  its  effects  is  one  referring  to  the 
elimination  of  all  foot-lights  in  the- 
atres by  substituting  the  Sun  Light 
Arc.  By  this  newest  means  the  actor 
will  no  longer  be  forced  to  ply  his  art 
under  the  concentrated  and  blinding 
rays  of  the  old-style  foot-light.  In- 
stead the  setting  will  be  bathed  in  the 
(Correct  tint  and  intensity  of  light  by 
these  powerful  arcs  placed  in  positions 
determined  upon  by  the  expert  illum- 
inating engineers  of  the  Sun  Light 
Corporation. 


Through  experiments  it  has  been 
found  that  the  carbon  arc  used  in  the 
Sun  Light  mechanism  is  admirably 
suited  for  projecting  pictures.  The 
source  is  well  centered,  steady  and 
easily  controlled  and  its  intensitj'  is  far 
above  any  of  the  arcs  now  in  use  on 
projectors.  It  is  probable  that  further 
developments  in  this  line  will  be  made 
known  shortly. 

With  the  desire  to  increase  the  pro- 
duction of  coal  and  other  earthy  sub- 
stances, the  Sun  Light  Arc  will  be 
brought  into  play  to  illuminate  work- 
ing territory  so  as  to  make  night  work 
as  safe  and  profitable  as  day  work. 
Benefits  of  such  a  scheme  do  not  need 
to  be  repeated  here. 

Announcement  is  also  made  by  the 
Sun  Light  Arc  Corporation  that  Al 
Kaufman  of  Famous  Players  has  be- 
come financially  interested  in  the 
proposition  and  has  been  made  a  mem- 
ber of  the  Board  of  Directors  and  of 
the  Executive  Committee. 


Confusion  on  Tarzan  Subject 

"  The  Return  of  Tarzan "  Must  Not 
Be  Confounded  with  Earlier  Offering 


THERE  seems  to  be  a  misconception 
prevalent  regarding  the  recently 
announced  production  of  "The  Return 
of  Tarzan."  In  the  minds  of  many 
this  feature  is  being  confused  with  the 
earlier  Tarzan  subjects,  and  in  some 
cases,  taken  as  a  re-issue  of  these  for- 
mer features. 

"The  Return  of  Tarzan"  is  Numa 
Pictures  Corporation's  screening  of 
Edgar  Rice  Burroughs'  latest  book  by 
the  same  title.  It  has  the  same  central 
character  in  Tarzan,  the  son  of  Eng- 
lish gentlefolk,  who,  born  during  the 
presence  of  his  parents  in  Africa,  is 
left  an  orphan  by  their  deaths  and 
reared  to  young  manhood  by  an  ape. 
Tarzan's  chance  meeting  with  a 
scientist  has  resulted  in  his  journeying 
to.  England  and  there  establishing  his 


right  to  the  title  of  his  family. 

This  latest  tale  introduces  Tarzan 
bound  for  Paris,  to  return  to  his  jun- 
gle home.  His  experience  in  civiliza- 
tion has  been  a  wry  one,  and  in  a  spirit 
of  self  sacrifice  for  the  happiness  of 
the  girl  he  has  grown  to  love,  he  is  re- 
linquishing his  title  to  a  cousin  with 
whom  he  fancies  his  sweetheart 
enamoured.  Following  exciting  ad- 
venture in  Paris  and  later  in  Algiers, 
he  finally  reaches  the  forest  land  and 
reverts  back  to  the  fighting,  half- 
human  habits  of  his  early  associates. 

Gene  Pollar  is  plaj-ing  "Tarzan," 
with  a  supporting  cast  that  includes 
Estelle  Taylor,  George  Romain.  Wal- 
ter Miller,  Armond  Cortez,  Donna 
Ramirez,  Louis  Stearns  and  John 
Sturgeon. 


December  27,  1919 


178 


Motion  Picture  News 


"This  Is  Goldwyn  Year"  Encored 


GOLDWYN  Pictures  Corpora- 
tion is  going  to  retain  its 
slogan,  "This  Is  a  Goldwyn 
Year"  to  cover  the  season  of  1920. 
The  Board  of  Directors  of  this  pro- 
ducing and  distributing  organization 
met  last  week.  Plans  for  the  future 
to  be  placed  in  immediate  operation 
were  considered,  and  the  history  of 
the  past  year  was  checked  off  step  by 
step,  from  the  formation  of  the  Em- 
inent Authors,  last  April,  to  the  latest 
alliance  that  brought  the  DuPonts 
and  other  great  financial  interests  into 
the  company. 

The  advance  made  by  the  Goldwyn 
organization  in  every  department  of 
production  and  distribution,  justifies, 
in  the  opinion  of  the  company's  direc- 
tors, the  assertion  that  "This  Was  a 
Goldwyn  Year".  In  support  of  the 
declaration,  the  following  happenings 
in  the  growth  of  the  corporation  are 
cited  in  a  formal  statement  issued  last 
week. 

The  statement  reads  in  part.  "On 
the  first  of  last  January,  Samuel  Gold- 
wyn had  a  numter  of  projects  in 
view  for  the  enlargement  of  his  or- 
ganization that  it  might  assume  a 
dominant  position  as  the  source  of 
the  greatest  motion  pictures  that  mod- 
ern art  and  science  could  produce. 
Confident  of  the  success  of  his  plans, 
he  imbued  the  entire  organization 
with  the  enthusiasm  expressed  in  the 
slogan,  'This  Is  a  Goldwyn  Year.' 

"Facilities  at  the  Culver  City 
Studios  had  been  perfect  to  a  point 
where  the  Coast  equipment  permitted 
production  on  a  large  scale  without 
over-crowding.    The  directorial  force 


Recapitulation    of  All 
Accomplished  Issued 
by  That  Concern 

had  been  increased  and  a  permanent 
body  of  players  located  at  Culver 
City,  was  being  organized  as  the 
Goldwyn  Repertory  Company.  This 
was  the  situation,  last  May,  when 
Goldwyn  departed  from  all  precedent 
by  obtaining  six  of  the  most  popular 
novelists  in  America  under  exclusive 
contract  for  a  long  term  of  years,  to 
co-operate  in  the  production  of  their 
own  novels  and  stories. 

"Incorporated  as  Eminent  Authors 
Pictures,  with  Rex  Beach  as  Presi- 
dent, the  authors  included  in  the  al- 
liance, representing  the  finest  literary 
talent  of  the  country,  are  Gertrude 
Atherton,  Mary  Roberts  Rinehart, 
Rupert  Hughes,  Basil  King,  Gouver- 
neur  Morris  and  Leroy  Scott.  During 
the  summer  and  fall  months,  a  num- 
ber of  the  Eminent  Authors  pictures 
were  produced  on  the  Coast,  with  the 
authors  at  the  studios  to  assist  the 
directors  and  players. 

"Not  long  after  the  launching  of 
the  Eminent  Authors,  Goldwyn  con- 
summated one  of  the  most  important 
alliances  in  the  history  of  amusement 
enterprises  when  the  Shuberts,  A.  H. 
Woods  and  the  Selwyns  became  an 
active  part  of  the  organization  and 
the  capitalization  of  the  company 
was  increased  from  three  to  twenty 
million  dollars. 

"The  far-reaching  significance  of 
this   merger  of  motion  picture  and 


theatrical  interests  may  be  readily  ap- 
preciated when  it  is  considered  that 
the  Shuberts  control  a  majority  of 
the  leading  theatres  throughout  the 
country,  and  that  the  picture  rights  to 
the  stage  successes  of  all  three  of  the 
producing  concerns  revert  to  Gold- 
wyn.  This  means  that  for  years  to 
come  there  will  be  a  practically  un- 
limited quantity  of  material  available 
for  the  screen. 

"The  last  of  Goldwyn's  accomplish- 
ments justifying  the  statement  that 
"This  Was  a  Goldwyn  Year",  devel- 
oped only  a  few  weeks  ago  when  the 
Duponts,  in  association  with  other 
representatives  of  great  financial  in- 
terests, identified  themselves  with  the 
company  and  the  stock  was  placed  on 
the  market. 

"With  such  men  as  H.  F.  DuPont, 
vice-president  of  the  DuPont  Powder 
Co. ;  Eugene  E.  DuPont,  W.  W.  Laird, 
of  Laird  &  Co.,  Wilmington ;  R.  R.  M. 
Carpenter,  vice-president  of  the  Du- 
Pont Powder  Co. ;  C.  C.  Kurtz,  vice- 
president  of  the  Wilmington  Trust 
Co.,  E.  V.  R.  Thayer,  president  of 
the  Chase  National  Bank  of  New 
York;  Duncan  A.  Holmes,  vice-presi- 
dent of  the  Chase  Securities  Co. ; 
William  Topkis,  George  T.  Bissell,  G. 
W.  Davison,  vice-president  of  the 
Central  Union  Trust  Co.,  of  New 
York;  MacMillan  Hoopes  and  Abbot 
M.  Wittenberg,  acting  on  the  board 
of  directors,  there  is  no  question 
about  Goldv^ryn  Pictures  Corporation 
having  taken  a  place  among  the  coun- 
try's great  artstic  and  commercial  en- 
terprises. And  1921  will  be  another 
Goldwyn  Year." 


Screen  Gets  Kaufman's  Writings 


H.  H.  Cudmore,  President  and  Gen'l  Mgr. 
of  Argus  Enterprises,  Inc. 

Cohn  Going  to  Coast 

In  keeping  with  announcements  made 
in  recent  weeks  regarding  plans  for 
the  development  of  Hall  Room  Boys 
Comedies,  Harry  Cohn,  who  is  secre- 
tary and  treasurer  of  Hall  Room  Boys 
Photoplays,  Inc.,  is  to  leave  for  the 
West  Coast  after  the  Christmas  holi- 
days to  take  over  personal  supervision 
of  production  of  the  two  reelers. 

After  making  arrangements  for  the 
broader  exploitation  of  the  comedies 
in  New  York,  where  a  publicity  bureau 
has  begun  operation  in  cooperation 
with  exchanges  which  are  handling  the 
releases. 

In  the  meantime  the  Cohns  have 
started  several  new  exploitational  aids 
for  the  Hall  Room  releases.  Weekly 
sales  letters  are  supplied  each  exchange 
as  well  as  the  regulation  publicity  aids 
— newspaper  stories,  newspaper  pub- 
licity cuts,  combination  advertisement 
cuts,  etc.  Present  plans  indicate  that 
these  already  successful  releases  will 
become  even  more  popular. 


LEWIS  J.  SELZNICK  is  about  to 
introduce  one  of  America's  best 
known  editorial  writers  to  the 
screen. 

Almost  everyone  knows  Herbert 
Kaufman,  whose  human  editorials  have 
appeared  for  years  in  a  nation-wide 
chain  of  newspapers,  whose  pen  has 
dipped  down  into  the  heart  of  human- 
ity and  delivered  messages  of  optimism 
much  to  the  point,  straight  from  the 
shoulder,  and  have  a  wide  reading 
audience. 

Announcing  this,  Mr.  Selznick  said: 

"  Herbert  Kaufman's  Weekly  Page 
won't  appear  in  the  big  Sunday  news- 
papers next  year.  It  will  be  published 
under  my  direction  in  the  motion  pic- 
ture theatres  of  the  United  States. 

"  Thomas  W.  Lawson  once  said  that 
he'd  '  rather  own  Kaufman's  God- 
driven  pen  than  Rockefeller's  and 
Morgan's  combined  fortunes.' 

"  The  Chicago  Tribune,  '  the  world's 
greatest  newspaper,'  considers  '  Her- 
bert Kaufman's  name  is  better  known 
than  that  of  any  living  writer  of  edi- 
torials,' and  Sir  Arthur  Pearson,  long 
Northcliffe's  main  rival  in  the  British 
publishing  field,  estimates  Herbert 
Kaufman  '  the  greatest  thought-mould- 
er of  our  time.' 

"  I  believe  that  I  am  introducing  the 
most  powerful  pen  on  earth  to  the 
screen.  I  am  sure  that  I  am  adding 
the  writer  with  the  greatest  following 
of  any  man  alive  to  the  list  of  distin- 
guished authors  now  expressing  thcm- 


Noted  Editorial  Writer  to 
Do  "Weekly  Page" 
for  Selznick 

selves  in  film.  And  I  know  that  the 
inauguration  of  Herbert  Kaufman's 
Weekly,  the  first  and  only  '  periodical 
in  action,'  is  the  most  significant  move 
to  date  in  the  motion  picture  industry. 

"  Herbert  Kaufman's  Weekly  means 
the  development  of  the  motion  picture 
theatre  into  a  tremendous  public  opin- 
ion-making force. 

"  For  the  first  time  in  human  his- 
tory a  great  thinker,  a  deep  student, 
an  international  authority  on  social  and 
political  affairs,  on  big  business  and  on 
human  nature  will  be  able  to  turn  his 
brain  inside  out  and  empty  the  pic- 
tures as  well  as  the  thoughts  it  has 
stored  into  the  minds  of  his  audience. 

"  I  am  founding  a  new  journalism. 

"  Herbert  Kaufman's  Weekly  is  not 
a  pictorial  review,  but  a  highly  organ- 
ized special  feature,  with  all  the  re- 
sources of  the  studio  to  illuminate  and 
intensify  the  unique  thoughts  of  an 
editor  who  can  interest  more  people 
than  any  writer  on  earth. 

"  It  will  be  announced  (among  other 
publications)  in  the  Saturday  Evening 
Post  of  Dec.  27,  in  a  four-page  spread 
at  a  cost  of  $20,000  in  this  medium 
alone. 

"  Think  of  it— $20,000  for  one  ad,  one 
time.    But  don't  simply  think  how  big 


the  amount  is — think  how  big  the  man 
is  who  justifies  it. 

"  The  date  for  the  release  of  the  first 
Kaufman  Weekly  has  been  set;  it  is 
far  more  important  to  set  the  standard 
first  reel  Weekly. 

"  It  will  be  released  through  Select 
Pictures." 


Ruth  Roland  Serial  Is 
Released  Dec.  28 

Mystery,  romance  and  adventure 
judiciously  mixed  with  action  that 
sends  the  story  along  at  top  speed  for 
its  fifteen  episodes  are  Path's  out- 
standing claims  for  its  new  serial, 
"The  Adventures  of  Ruth,"  of  which 
Ruth  Roland  is  producer,  author  and 
star  and  which  will  be  released  on  De- 
cember 28. 

This  is  the  first  production  of  Miss 
Roland's  own  company,  Ruth  Roland 
Serials,  Inc.  Herbert  Hayes  is  lead- 
ing man. 


Doris  Kenyon  Starts  on 
"  The  Harvest  Moon  " 

Doris  Kenyon  has  begun  work  on 
her  second  big  W.  W.  Hodkinson  re- 
lease, "The  Harvest  Moon,"  at  the 
Leah  Baird  studios,  Qiffside,  N.  J. 
Director  J.  Searle  Dawley  is  in  charge 
of  the  production  which  is  an  adapta- 
tion of  the  stage  success  by  AugnstHS 
Thomas.  It  is  reported  that  Mr.  Daw- 
ley,  Augustus  Thomas  and  Theodore 
C.  Deitrich  have  ben  working  for  three 
weeks  on  the  screen  adaption  of  "The 
Harvest  Moon."  All  three  predict  a 
picture  version  which  will  surpass  the 
stage  production  in  point  of  thrills  and 
artistry. 


First  National  to  Release 
"  Two  Weeks  " 

Just  before  leaving  for  the  Coast  last 
week,  Sidney  A.  Franklin  finished  cut- 
ting and  titling  Constance  Talmadge's 
third  First  National  picture,  "  Two 
Weeks,"  and  First  National  has  set  the 
release  date  for  the  first  week  in  Jan- 
uary. The  initial  New  York  showing 
will  take  place  at  the  Strand  some  time 
in  February. 


Filming    of    "  Fortune 
Hunter  "  Completed 

"The  Fortune  Hunter,"  Vitagraph's 
screen  version  of  Winchell  Smith's 
stage  success,  with  Earle  Williams  in 
the  title  role,  has  been  completed.  It 
will  be  one  of  Vitagraph's  early  1920 
offerings  and  will  form  one  of  a  series 
of  stage  plays  which  will  be  presented 
during  the  coming  year.  Another, 
"The  Sporting  Duchess,"  with  Alice 
Joyce  in  the  title  role,  is  also  nearing 
completion  and  will  be  shown  shortly 
after  the  release  of  "The  Fortune 
Hunter." 


HERE  is  another  of  those  perfectly 
delightful  comedy  dramas  in 
which  Maury  MacLaren  has  lately 
been  showing  what  she  can  do — to  the 
accompaniment  of  spontaneous  laugh- 
ter and  applause.  The  first  of  these 
chaoming  comedies  was  "The  Weaker 
Vessel,"  followed  by  that  big  chuckle — 
"Bonnie,  Bonnie  Lassie."  Now  comes 
"The  Pointing  Finger,"  with  big, 
boyish,  likable  David  Butler  to  play 
opposite  and  Johnnie  Cook,  the  inimi- 
table, to  lend  his  finished  comedy  relief. 
"The  Pointing  Finger"  is  pure  enter- 
tainment— with  the  accent  on  the 
"pure."  Good,  clean  fun — lots  of  it — 
that's  all.  See  it  at  your  Universal 
Elxchange — it's  a  SpeciaJly  Selected 
Holiday  Attraction. 


0  II 

WAIL 


i 


San  Francisco  says: 

E  have  in  the  past  shown  many  of  the  highest 
priced  film  productions ;  a  comparison  of  the 
results  with  those  derived  from  your  BIG 
TWELVE  shows  improved  receipts,  besides  giving 
our  audiences  wonderful  satisfaction." 


HARRY  CAREY 

Giinfightin  Gentleman 
''Marked  Men" 

MARY  MacLAREN 

"r/;<?  Fomting  Finger" 
''Rouge  and  Riches" 

EDITH  ROBERTS 

"The  TriJJers" 

FRANK  MAYO 

"La  sea" 

"The  Feddler  oj  Lies" 


The  Wigwam  Amusement  Co. 

JOSEPH  BAUER,  Gen.  Mgr. 

San  Francisco 

ORA  CAREW 

"Under  Suspicion'' 

JAMES  J.  CORBETT 

"The  Prince  oj  Avenue  A'* 

TSURU  AOKI 

"Locked  Lips" 

MONROE  SALISBURY 

"The  Fhantom  Melody" 

FRANCELIA  BILLINGTON 

"The  Dav  She  Faid" 


December  27,  i  9  i  9 


183 


"Picture  Monopoly  but  a  Dream 


^5 


EMPHATICALLY  declaring  that 
it  is  the  firm  intention  of  Robert- 
son-Cole to  back  the  independent 
idea  in  the  production  and  exhibition 
of  motion  pictures,  A.  S.  Kirkpatrick, 
vice-president  and  general  manager  of 
Uie  Robertson-Cole  Distributing  Cor- 
poration, has  stated  in  an  interview 
that  he  is  supremely  confident  that 
combinations  and  financiaU  alliances 
which  intend  to  entirely  dominate  the 
motion  picture  field  will  fail  of  their 
purpose.  In  any  battle  that  might  be 
Staged  he  is  certain  the  independent 
exhibitor  will  defeat  the  efforts  of  any 
who  seek  complete  control. 

"This  is  particularly  true  of  any 
financial  combination  which  attempts 
to  resort  to  the  squeeze-out  method  of 
handling  exhibitors  or  who  otherwise 
attempt  to  introduce  financial  rough- 
stuff,"  Mr.  Kirkpatrick  declared.  "This 
industry  has  developed  in  independence 
and  it  has  developed  in  a  far  greater 
measure  than  any  other  industry  be- 
cause of  that  fact. 

"We  must  assume  that  the  natural 
result  of  absolute  domination  would 
mean  the  standardization  of  produc- 
tion. It  would  mean  a  set  allowance 
for  each  production.  It  would  mean  a 
set  prsentation  of  each  picture,  and 
a  definite  schedule  of  prices  and 
needless  to  say  those  who  dominate 
would  not  come  out  second  best  in 
any  such  arrangement. 

"Standardize  production  and  you 
throttle  the  freedom  of  action,  the  free- 
dom of  artistic  development  essential 
to  the  motion  picture.  If  this  domina- 
tion had  been  completed  a  few  years 


A.   S.    Kirkpatrick  of 
Robertson-Cole  Gives 
Firms  Views 

ago  where  would  Grauman,  Rothapfel, 
Reisenfeld,  Tom  Moore,  and  the  other 
big  figures  of  presentation  be  today? 
Where  would  the  wonderful  presenta- 
tions that  mark  the  theatre  be  today? 

"Combinations  of  capital  for  the  pro- 
duction of  motion  pictures  is  not,  how- 
ever, a  weakening  thing.  On  the  con- 
trary it  is  strengthening.  Similar  com- 
binations for  the  exhibition  of  motion 
pictures  is  a  strengthening  aid,  in  fact, 
both  are  the  natural  developments  of 
the  rapid  and  great  growth  of  both 
branches  of  the  business.  It  is  when 
these  combinations  endeavor  to  become 
monopolies  that  they  seem  menacing, 
but  it  is  just  at  that  time  that  they 
cease  to  be  a  factor,  for  they  have  then 
arrived  at  the  moment  of  death. 

"Fostering  everything  which  makes 
for  the  honest  and  fair  development 
of  the  business  with  regard  for  the  in- 
terests of  all  concerned,  Robertson- 
Cole  will  continue  in  the  future  as  in 
the  past  to  lend  every  particle  of  its 
influence  and  good  will  to  the  men 
responsible.  It  will  support  freedom 
of  development  in  production  and  ex- 
hibition in  every  way,  because  it  is  cer- 
tain that  freedom  is  the  secret  of  the 
successful  past  and  the  guarantee  of 
the  future. 

"All  this  is  nothing  new  in  the 
Robertson-Cole  policy.  Since  the  "en- 
trance of  Robertson-Cole  into  the  do- 


mestic field  as  bankers  to  the  producer 
more  than  a  year  ago  the  trade  well 
knows  the  independent  producer  has 
had  our  encouragement  and  support. 
We  have  made  every  effort  to  assist 
those  who,  with  the  good  of  the  in- 
dustry ever  at  heart,  have  been  striving 
to  make  pictures  of  an  increasingly 
high  standard  of  excellence. 

"In  closing  this  brief  summary  of 
my  views  I  will  take  the  liberty  of  re- 
peating what  I  said  when  the  Robert- 
son-Cole Distributing  Corporation  was 
organized : 

"  Of  prime  importance  is  the  estab- 
lishment of  the  exiiibitor  on  the  basis 
of  a  business  partner. 

"  Therefore  his  criticism  and  advice 
must  be  accepted  as  the  suggestion  of 
one  business  partner  to  another. 

"  It  is  to  our  mutual  interest  that  the 
product  be  the  best,  the  price  fair,  and 
(hat  the  square  deal  shall  dominate 
business  relations. 

"  No  industry  can  survive  if  any  par- 
ticular division  of  the  industry  plays 
the  hog. 

"  The  distributor  cannot  gouge  the 
exhibitor  and  expect  not  to  suffer  from 
the  reaction  which  affects  the  entire  in- 
dustry. 

"  The  exhibitor  cannot  compel  the  dis- 
tributor and  producer  to  operate  with- 
out profit  and  not  expect  to  suffer  from 
a  poor  quality  of  product. 

"  If  the  sense  of  fair  dealing  does  not 
dictate  this  a  desire  for  profits  and 
plain  business  horse  sense  should. 

"Producers  and  distributors  will 
flourish  through  the  exhibitors  pros- 
perity— AND  they  know  it." 


"Blind  Husbands"  Well  Received 


THE  officials  of  the  Universal 
Film  are  enthusiastic  over  the 
reception  accorded  to  the  show- 
ing of  "  Blind  Husbands  "  at  the  Capi- 
tol during  the  week  of  December  7th. 
In  connection  with  the  showing  of  the 
feature  John  Wenger,  the  Capitol's 
scenic  artist,  comes  in  for  a  round  of 
praise  for  his  especially  fine  prologue 
to  the  production.  All  of  Mr. 
Wenger's  creations  are  worked  out  by 
a  system  of  lights  thrown  on  screens. 
In  arranging  the  prologue  for  "  Blind 
Husbands  "  he  took  the  scene  on  the 
mountain-top,  using  the  three  figures, 
the  husband,  the  wife,  and  the  other 
man.  A  soloist  sang  "  The  Elegy  "  as 
the  curtains  parted  and  through  the 
haze  the  monument  shown  in  the  pic- 
ture was  slowly  brought  out.  "  The 
prologue  was  received  with  enthusi- 
asm," it  is  said. 

.  Edward  H.  Bowes,  manager  of  the 
Capitol,  is  reported  to  have  expressed 
his  entire  satisfaction  with  the  picture 
during  its  run  at  the  big  Broadway 
theatre.  According  to  a  report  from 
Universal,  Mr.  Bowes  on  the  last  day 
of  the  showing  at  the  Capitol  ex- 
pressed himself  as  follows  to  one  of 
the  Universal  officials. 

"  It  is  certainly  an  extraordinarily 
beautiful  production.  It  was  directed 
by  a  master  hand  and  was  handled  to 
perfection  throughout.  I  think  it  very 
significant  that  even  the  dramatic 
critics  thought  so  much  of  it  as  to 
give  it  a  second  interview  during  the 
running  here.   We  will  be  very  happy 


Capitol  Management 
and  Critics  Give  Film 
Much  Praise 


to  receive  many  more  such  excellent 
pictures." 

The  Universal  report  further  calls 
attention  to  the  favorable  criticism 
that  was  passed  upon  the  picture  by 
the  reviewers  of  the  various  New  York 
daiHes.  Some  of  these  criticisms  sub- 
mitted in  the  Universal  report  are 
reproduced  in  the  following  lines.  The 
New  York  Times  critic  said  " '  Blind 
Husbands '  is  superior  to  most  of  the 
year's  productions."  Another  phrase 
in  the  three-quarter  column  review, 
praising  the  production  was,  "'Blind 
Husbands '  is  interesting  throughout 
and  at  times  supremely  compelling." 

Harriet  Underbill,  dramatic  critic  of 
the  New  York  Tribune,  said  in  her 
review,  "  '  Blind  Husbands  '  is  an  ef- 
fective picture."  The  New  York 
American  said :  "  It  is  sure  to  occasion 
no  little  comment."  The  Morning 
Telegraph  critic  considered  it  "  one  of 
the  three  best  pictures  of  the  year," 
saying,  "  For  detail,  atmosphere  and 
penetrating  character  drawing,  it  is  in 
a  class  by  itself.  The  views  are  so 
perfect  it  is  hard  to  believe  the  picture 
was  made  in  California.  It  serves  to 
prove  that  after  all  'the  movies'  do 
move." 

Allison  Smith  of  the  New  York 
Globe  reviewed  the  picture  twice  dur- 
ing the  week's  run.  In  her  first  review 


she  said:  "'Blind  Husbands'  is  a 
most  curious  and  interesting  produc- 
tion— is  far  more  interesting  than  any 
of  the  machine-made  pictures  produced 
by  the  best  companies  to  feature  the 
most  prilliant  stars."  In  her  second 
review  she  said,  "  Our  second  thoughts 
on  the  first  night's  showing  of  '  Blind 
Husbands'  are  even  more  enthusiastic 
than  the  first." 


Octavus  Cohen's  First 
Story  for  Goldwyn 

"  Two  Cents  Worth  of  Humane- 
ness," an  original  story  by  Octavus 
Roy  Cohen,  who  is  under  contract  with 
Goldwyn  Pictures  Corporation  to  write 
four  stories  a  year  for  production  at 
the  Goldwyn  studios,  has  been  com- 
pleted and  accepted  as  a  starring  vehi- 
cle for  Madge  Kennedy,  who  has  just 
finished  "  The  Blooming  Angel "  and 
is  ready  to  start  on  her  next  produc- 
tion.  


Goldwyn  Signs  Up 
Noted  Female  Pan- 
tomimist 

Mme.  Flora  Revalles,  the  mime  and 
dancer  who  appeared  in  this  country 
with  the  DiaghilefT  ballet,  has  been 
signed  up  by  the  Goldwyn  Pictures 
Corporation  to  play  a  leading  role  in 
"  Earthbound,"  the  second  Basil  King 
Eminent  Authors  picture  which  Gold- 
wyn will  produce.  In  signing  up  Mme. 
Revalles,  Goldwyn  has  acquired  a  pan- 
tomimist  of  reputation. 


"Broken  Blossoms 
Draws  High  Figure 
on  Sale 

Guy  Crosvvcll  Smith,  Ltd.,  the  Amer- 
ican company  holding  all  foreign  rights 
to  D.  W.  Griffith's  artistic  masterpiece, 
"  Broken  Blossoms,"  annoimccs  the 
sale  of  the  rights  in  Great  Britain  last 
week  for  what  it  claims  is  the  largest 
figure  ever  paid  for  a  cinema  produc- 
tion in  that  country. 

George  Bowles,  general  European 
manager  for  Guy  Croswell  Smith,  Ltd., 
cables  at  the  same  time  that  he  has 
been  forced  to  open  larger  offices  for 
the  American  distributing  concern  at 
6  Rue  de  la  Paix,  in  Paris,  where  plans 
are  now  ripening  for  the  presentation 
of  this  production  in  one  of  the  largest 
theatres  in  Paris.  Mr.  Bowles  has  re- 
fused several  very  big  cash  offers  for 
the  French  rights  to  "  Broken  Blos- 
soms "  and  prefers  to  see  to  its  presen- 
tation in  that  city  under  his  personal 
supervision. 

Guy  Croswell  Smith,  Ltd.,  has  also 
closed  a  deal  by  which  this  company 
takes  over  all  remaining  foreign  rights 
to  the  great  Griffith  spectacle  "  Intol- 
erance." 


Henley  Production  for 
Pathe  Being  Cut 

"  Skin  Deep,"  the  second  Hobart 
Henley  Production  soon  to  be  released 
through  Pathe,  is  now  in  the  cutting 
room,  according  to  a  report  from  the 
Henley  Studio  the  other  day. 

The  picture  which  is  another  of  Mrs. 
Sidney  Drew's  adaptation  is  based 
upon  a  story  by  Beulah  Poynter  and 
has  to  do  with  the  lives  of  two  old 
maids  who  after  living  through  years 
of  poverty  and  enforced  "  single 
blessedness "  find  themselves  heirs  to 
several  hundred  thousand  dollars. 
Capital  no  longer  being  a  barrier  and 
now  a  decided  asset,  they  start  in 
search  of  beauty  and  romance. 

Bess  Gerhardt  Morrison  has  the 
stellar  role. 


A  Picture  Poem 

The  latest  release  of  Prizma  Na- 
tural Color  Pictures  is  "  Memories. " 
It  is  a  picturization  of  John  Greenleaf 
Whittier's  immortal  poem.  This  marks 
the  first  departure  of  the  Prizma  Com- 
pany from  the  line  of  scenes  so  far 
released  by  this  company. 


Beatrize  Micbelena,  starring  in  "  The  Price 
Woman  Pays,"  a  Frank  Hatch  Production 


r. 


Von  Jttofieim^ 
\Qondei'-pku/ 


THIS  picture  was  taken  at  one  o'clock  the  afternoon  of 
Sunday,  December  7th — the  opening  of  "  BLIND  HUS- 
BANDS "  at  the  CAPITOL  THEATRE.  Ahho  this  is  the 
hour  when  the  world  and  his  wife  eat  their  Sunday  dinner,  the 
line  of  eager  patrons  extended  up  to  the  corner  of  51st  Street 
and  Broadway  and  down  51st  Street  to  Eighth  Avenue — all 
standing,  waiting — in  the  rain! 


The  Pictui-e  you'll  never  forget 


II 


A  UNIVERSAL- JEWEL  PRODUCTION  DE  LUXE 

,  Presented  by 
CARL  LAEMMLE 


Sujitemeli/ ccmmemng 

saijS  the  "  ™ 

N  Y  TIMES 


99 


TF  the  promise  that  is  born  of  Von 
Stroheim's  first  performance  as  a 
director  is  fulfilled,  the  screen  will  be 
greatly  enriched.  "  Blind  Husbands  " 
is  superior  to  most  of  the  year's  produc- 
tions. It  is  interesting  throughout,  and 
at  times  SUPREMELY  COMPELLING. 
The  story  is  developed  to  its  full  power 
by  pictures  for  which  no  words  are 
needed.  In  a  number  of  dominating 
scenes  there  are  no  words  at  all.  only 
eloquent  pictures — more  eloquent  than 

words  can  ever  be." 

— N.  Y.  TIMES. 


IPp^da1l£8elec'tcSj 


Von  jStw^eim^ 
VPoncki'-plas/ 

„  "The  Pictui-e  you'll  never  for^^et 


II 


A  UNIVERSAL- JEWEL  PRODUCTION  DE  LUXE 

Presented  by 
CARL  LAEMMLE 


imp  Qhaplin 

in  Loi9  "^berV  mar velou9ly  life-like  . . 
piGttire  of  tke  awakening  of  a  9mall-tow  Wile 


 II  '  111  nil-"'- 


>  be 


JULIAN  JOHNSON  of  PHOTOPLAY 
says:  "No  matter  how  many  pictures  of 
the  upper  roadways  may  be  taken  in  the 
future— "THE  GREAT  AIR  ROB- 
BERY" (Cassidy  of  the  Air  Lanes)  is 
F\umber  One  and  iiill  remain  Number 
One.     A    genuine    new    sensation  in 


^  3t^ot^ber  air 

drama — it  contains  the  most  amazing 
aerial  photography  yet  made — next  to 
aviating  yourself,  this  is  it — something 
worth  going  a  long  way  to  see.  The  plot 
concerns  a  set  of  sky-highwaymen  who 
plan  to  rob  the  transcontinental  aerial 
mail." 


OAReoeVIC  OF  THe  SHI 


AIR  ROBBEIty 


A 

O  E.  w  e  t. 
Super  Production 


IhQ  Stran^st  Character 
ever  scroonod  in  any  serial 


ALLSTAR  CASi 

AatJi/een  O'Connor,  tfack  Perrin 
ilBarney  Sh&rry,  Leonard  CJajJtati^ 
if enry  Barrows ,  Gertrude  Astor 


BQautiful,  Daring 

TT  iri — ■'i  If — %  '•St*.  T 

iS  a  il  H  ^«ri  «^T<-.-/i  ^1 

wiiK 

C££0  MADISON  &L> 
BOB  /?££V£S 

THE  GREAT 

RADIUM  mm 

Directod  6i/  liohtfffUl 


A  thrill  'a  second' 

says  WID 


Made  by  Pacific  Pi'oducinp  Co 
Released  Thru  ^ 


UN  I 


IF  you  want  a  Serial  that  is  simply  one  tre- 
mendous rush  of  gripping  action — punch 
after  punch — crisis  on  crisis — thrill  on  thrill — 
play  the  season's  sure-fire  winner. 


DlHiIiDRmi 


LMJ 


EPISODES 

OF 
PUNCHES 
IN 
DRESS 
CLOTHES 


Elmo  Lincoln.the  RghHnd  Co'ossw  MIDNIGHT  MAN 


TT7E  have  yet  to  hear  of  a  single  theatre  play- 
ing  this  18-Episode  Attraction  that  has 
not  reported  it  an  absolute  success  from  every 
point  of  view.  What  more  do  you  want  in  a 
Serial? 


IN  more  than  one  house  showing  James  J. 
Corbett  in  "The  Midnight  Man,"  patrons 
coming  in  during  its  showing  have  asked  if 
"  The  Midnight  Man  "  was  that  week's  feature. 
Absorbing?  Yes — a  knockout!  And  the  best- 
dressed  serial  ever  made! 


J 


I 


5- *"tlhii»er^al 

•it      p  Scajanw 

peciallxSelertcS 
*    ^'^  Pidnre 


Good    Pun  (n  c$ood  clothGS 
fe  thQ  woLj  to  do^cribQ  | 
LLjon9-MorQn  ?for  ComGdij.l 
CiGon,  bn'cjhf  ond  wholQGOmQ  • 

-Q9  up-fo-dQf9  QS  LjOUr  Wlfe'^^ 

now  haf .  What  moro  do  you  w^nt^ 

LVON9 
MOP  AN  I 

^       Cfor  Corned  L|  JL 

^IN  TME  GOOD  ' 
OLD  DAV9" 

UNIVERSAL  MADE 


P T.  BARNUIVI  used  to  megaphoiip  the  world  about  his  far- 
^  famed  Missing  Link,  but  we'll  go  him  one  better  with 
MRS.  JOE  MARTIN,  the  Link  who  doesn't  Miss— a  hit 
every  time — on  all  twelve  cylinders.  Some  actors,  to  their 
directors,  are  tragedies  and  some  are  monkeys,  but  here's  a 
monkey  actress  who's  purest  comedy  through  and  through.  Play 
any  one  of  the  three  named  here — play  them  all  and  you'll  do 
still  better.  There's  nothing  like  being  four-handed — get  Mrs. 
JOE  MARTIN'S  help  if  you're  up  a  tree  on  comedies — they're 
JEWELS — every  one! 


"A  JUNGLE  GENTLEMAN" 
J/(^  GOOD  SHIP  ROCK'N  RYE" 
"A  BABY 'doll  BANDIT" 

Each  one  a  Century  Made  Comedy 
Directed  by  FRED  C.  F15H5ACK 


u  rs)  I V  e:  R  S  A  L- J  E  W  E  L 


ARLSH  and  a  whoop — here  they  come!  Right 
down  front — dimpled  knees  an4,baby  stares  and 
delectable  one-piece  suits  that  would  make  a 
wooden  Indian  leave  home  and  mother — yes — those  are 
the  CENTURY  BEAUTY  GIRLS  and  you  can  get  them 
onZy  in  RAIN'BOW  COMEDIES,  the  sure  sign  of  a 
crowded  house.  Get  in  touch — you'll  like  to  see  the 
figures  on  both  box-office  sheet  and  screen. 


appeapin<^  only  in 

RAINBOW 
COMEDIES 

Made  by 

Centupy  Comedy  Company 


ENTURY 
LION 
COMEDIES 


"  Looney  Hons  and  Monkey  Busi- 
ness " 

"  Frisky  Lions  and  Wicked  Una- 
hands  " 

"  Howling  Lions  and  Circns 
Queens  " 

"  Daring  Lions  and  Dixzy  Lovers" 
"  Dimpled  Darlings  and  Dippy 
Lions  " 

Lots    more   when   you've  played 
these  and  every  one  is  a  roar. 


BROWNIE 

Directed  by  DILLY  WATSON 

HERE'S  an  absolutely  certain  hit  with  any  audi- 
ence of  any  age  any^vhere  in  the  whole  wide 
world — the  smartest,  cutest  dog  actor  ever  shown 
on  the  screen.  If  you  haven't  sho^vn  BROWNIE, 
the  CENTURY  WONDER  DOG,  you're  losing  a 
chance  to  make  a  whole  lot  of  friends.  Show  him 
first  in  "BROWNIE'S  DOGGONE  TRICKS." 

His  latest  is 

A  LUCKY  DOG'S  DAY" 


194 


Motion  Picture  News 


Great  Booking  Volume  by  Equity 


WHAT  is,  perhaps,  the  most 
voluminous  amount  of  book- 
ings received  on  a  motion 
picture  feature,  is  claimed  by  Equity 
Pictures  for  its  first  release  "  Eyes  of 
Youth  "  in  which  Clara  Kimball  Young 
is  starred. 

William  Fox  and  Marcus  Locw 
have  booked  for  immediate  runs  in 
Greater  New  York,  which  will  require 
no  less  than  ten  prints  to  satisfy,  while 
Asher  Brothers,  Lubliner  and  Trinz 
and  Balaban  and  Katz  have  contracted 
for  the  picture  in  all  of  their  western 
houses.  Asher  Brothers  are  playing 
their  fourteen  houses  and  Lubliner  and 
Trinz  have  secured  the  film  for  all 
their  places. 

The  Twentieth  Century  and  Gold 
Theatres  on  12th  Street,  Chicago,  will 
play  the  picture  simultaneous  with  the 
big  circuits,  while  the  Castle  Theatre 
in  the  loop,  follows  the  three  weeks 
run  at  the  Playhouse  by  a  two  weeks 
engagement,  after  which  it  goes  to  an- 
other loop  house. 

Isaac  Libson  of  Cincinnati  opens  at 
the  Strand  Theatre,  Louisville  for  an 
indefinite  engagement  with  "Eyes  of 
Youth"  and  two  of  the  first  run  houses . 
at  Cleveland,  The  Orphcum  and  Al- 
hambra  played  the  Young  feature  day 
and  date. 


Record  is  Claimed  for 
"  Eyes  of  Youth  "  the 
First  Release 

The  Imperial  Theatre,  San  Francis- 
co, and  the  Kinema  Theatre,  Los  An- 
geles, played  three  weeks  run  with  the 
film  and  Long  Beach,  Pasadena,  Oak- 
land and  other  Los  Angeles  and  Frisco 
houses  are  now  featuring  the  picture 
for  longer  periods  than  usual. 

The  Waldorf  Theatre,  Boston,  has 
launched  "Eyes  of  Youth"  on  an  in- 
definite engagement  with  a  three 
weeks  minimum  and  it  is  now  thought 
the  huge  Boston  Theatre  will  follow 
with  a  two  weeks  run  at  the  conclu- 
sion of  the  Waldorf  dates. 

Providence,  Rhode  Island,  and  Port- 
land, Maine,  enjoyed  extended  engage- 
ments, which  were  induced  by  excep- 
tional business  while  Portland,  Ore- 
gon, reports  unusual  business  for  the 
pre-holiday  season  and  an  extended 
run. 

Chattanooga  and  Knoxville,  Tenn., 
at  increased  admission  prices  will 
launch  the  film  early  in  January,  with 
Atlanta,  Nashville,  Memphis  and  New 
Orleans  to  follow. 


The  Saenger  Amusement  Company 
of  New  Orleans  placed  bookings  with 
the  Equity  for  each  and  every  house 
in  their  huge  circuit  and  S.  A.  Lynch's 
organization  is  now  in  communication 
with  the  various  exchanges  in  his  re- 
spective territories  prelmiinary  to  long 
bookings  in  each  of  his  cities. 

Ruben  and  Finkelstein  have  set 
dates  in  Minneapolis,  St.  Paul,  Duluth, 
Crookston,  Virginia  and  other  north- 
ern cities,  with  Milwaukee  and  Beloit, 
Wis.,  already  concluded  at  unusual 
gross  receipts. 

The  Playhouse  at  Chicago  enjoyed 
a  three  weeks  run  at  increased  admis- 
sions and  announced  the  house  record 
broken  the  very  first  day,  as  did  the 
Imperial  at  Frisco  and  Kinema  at  Los 
Angeles.  The  Waldorf,  Boston,  in- 
creased admissions  seventy-five  per- 
cent and  the  Cleveland  houses  ad- 
vanced their  rates  fifty  percent. 

All  in  all.  Equity  believes  it  has  ev- 
ery reason  to  be  content  with  its  first 
production  and  coming  on  the  heels  of 
this.  President  Herbert  K.  Sonborn  of 
Equity  announces  that  he  has  seen 
most  of  "The  Forbidden  Woman"  the 
second  Equity  picture,  and  that  it  com- 
pares favorably  with  "Eyes  of  Youth" 
in  every  way. 


Actual  U-Boat  Atrocities  Shown 


MOTION  pictures  taken  aboard 
the  German  "U"  Boat  35— the 
pet  sub  sea  craft  of  the  Kaiser 
and  showing  for  the  first  time  the 
manner  in  which  vessels  were  sent  to 
the  bottom  and  the  hardships  forced 
upon  the  boys  fighting  the  submarines, 
are  now  in  the  United  States  and  will 
be  ready  for  release  at  an  early  date. 

These  pictures  which  were  taken  to 
show  the  Kaiser  the  way  his  giants  of 
the  sea  were  working,  were  captured 
by  English  sub-chasers  after  a  running 
fight  in  which  the  "U"  35  was  cap- 
tured and  it  is  by  special  permission 
of  the  British  Admiralty  that  these 
mid-ocean  scenes  will  be  given  to  the 
American  public.  C.  B.  Price  of  C.  B. 
Price,  Inc.,  now  has  the  film. 

English  critics  claimed  the  sub- 
marine film  to  be  the  greatest  of  the 
war.  There  is  nothing  faked  about  it. 
The  rolling  of  the  German  craft  in 


Peggy  Hyland  in  a  tense  moment  from 
"The  Web  of  Chance,"  a  William  Fox 
production 


C.  B.  Price  Has  Film  of 
Subs  Sinking  Their 
Hapless  Victims 

mid-ocean  together  with  the  actual 
stopping  of  ships  and  the  verdict  to 
"get  ofif"  and  the  search  for  plunder 
and  finally  the  end  are  all  shown  in  de- 
tail in  the  great  submarine  film  drama. 

"My  European  agents  spared  no  ex- 
pAise  in  getting  this  great,  film,"  said 
Mr.  Price.  "As  soon  as  I  read  de- 
spatches of  the  English  critics,  I  de- 
cided that  American  film  fans  would 
demand  to  see  in  actuality  just  what 
the  "U"  boat  campaign  really  meant. 

"Throughout  the  war  the  dread  of 
the  submarine  was  manifested  on  the 
first  page  of  all  dailies  and  harrowing 
were  their  accounts.  In  many  in- 
stances we  were  inclined  to  believe 
that  the  stories  of  the  sinking  in  mid- 
ocean  of  the  largest  of  up-to-date  craft 
were  greatly  exaggerated.  Now  that 
we  have  the  film  in  our  possession  I 
am  willing  to  admit  that  the  accounts 
as  received  in  this  country  were 
founded  upon  fact  and  not  fiction. 

"The  film  has  been  in  New  York  for 
the  past  two  weeks  and  during  that 
time  I  have  had  at  least  six  Naval 
officers  look  over  the  greatest  of  war 
motion  pictures.  Each  and  every  one 
of  these  American  officers  travelled 
the  high  seas  in  search  of  the  German 
Sub.  These  officers  declared  the  film 
to  be  the  most  sensational  and  startling 
evidence  of  the  U-boat  methods." 

Attacks  on  seven  ships  are  shown, 
and  every  one  of  them  went  to  the 
bottom.  One  thing  which  the  film  does 
not  show  is  the  fate  of  the  U-boat's 
human  victims.  The  captains  of  some 
ji  the  sunken  ships  are  seen  on  board 
the  submarine  taking  exercise  on  the 


deck,  but  there  is  nothing  to  show 
what  happened  to  the  crews. 

Following  are  some  of  the  criticisms 
sent  to  Mr.  Price  by  his  London 
agents. 

"The  greatest  two-reeler  ever 
screened." — Film  Renter. 

"There  should  be  no  two  opinions 
as  to  the  success  this  wonderful  little 
topical  will  meet  with.  No  matter  how 
full  up  the  showman  may  be,  he  should 
shelve  something  to  give  his  patrons 
an  opportunity  of  witnessing  this  film." 
— Kinematograph  Weekly. 

"An  astonishing  cinema  record  of 
the  Exploits  of  a  German  Submarine, 
one  of  the  most  fascinating  pictures 
ever  made  available." — The  Bioscope. 

"We  have  seldom  seen  an  interest 
film  so  packed  with  incidents  as  this. 
It  is  certainly  no  exxaggeration  to  say 
that  few  two-reelers  will  prove  of 
greater  drawing  power  than  this." — 
The  Cinema. 

"It  is  safe  to  say  that  of  all  films 
dealing  with  the  war  there  has  been 
nothing  more  thrilling.  Germany  is 
condemned  by  her  own  cinematograph 
records." — Daily  Express. 

"One  of  the  most  instructive  films — 
we  saw  the  torpedo  discharged  we  saw 
the  doomed  ship  quiver  as  she  was 
struck,  we  saw  her  later  sink  into  the 
sea,  but  we  saw  nothing  of  her  crew 
or  what  was  done  with  them." — Morn- 
ing Post. 


Polish  Actress  Appears 
in  Selznick  Subject 

An  announcement  of  interest  from 
the  Selznick  studios  is  that  Allle.  Ha- 
i.na  Bruzovna,  one  of  Poland's  lead- 
ing actresses,  is  now  appearing  before 
the  camera  at  Fort  Lee  in  a  Herbert 
Kaufman  editorial  known  as  "  The 
Faded  Butterfly." 


"The  Confession"  Meets 
With  Wide  Favor 

Interesting  reports  continue  to  ar- 
rive at  the  New  York  offices  concern- 
ing the  enthusiasm  with  which  middle 
west  exhibitors  are  receiving  "  The 
Confession,"  the  drama  by  Hal  Reid 
which  was  adapted  and  produced  ^rom 
the  stage  play  of  the  same  narnc  by  the 
National  Film  Corporation.  Most  of 
the  reports  are  in  the  form  of  informal 
letters  and  wires  from  Joe  Brandt, 
general  representative  of  the  country, 
who  is  making  a  tour  of  the  west  in 
the  interest  of  the  production. 

Brandt,  in  a  recent  le:ter,  declared 
that  the  Boston  reviewer  who  ranked 
this  production  with  "  The  Birth  of  a 
Nation"  and  "Broken  Blossoms"  had 
been  borne  out  by  reviews  of  the  pic- 
ture in  a  middle  west  cit>'.  "  The  Con- 
fession," according  to  this  critic,  whose 
review  was  prompted  by  a  private 
showing  of  the  piece,  "  is  a  distinctly 
tragic  story,  the  sadness  of  which  is 
tempered  with  some  of  the  most  gen- 
uine comedy  and  human  interest  it  has 
ever  been  my  pleasure  to  witness  on 
the  screen." 

Brandt  is  disposing  of  territorial 
rights  for  the  picture  rapidly. 

Immediately  upon  his  return  to  New 
York  Brandt  will  take  over  distribu- 
tion and  exploitation  of  "  Hearts  and 
Masks,"  from  the  novel  by  Harold 
MacGrath,  in  which  Elinor  Field  is 
starred. 


Difficulties  Are  Many  in 
Taking  Scenics 

Making  motion  picture  scenics  is 
anything  but  a  joke.  So  say  H.  H. 
Brownell  and  Jock  Rantz,  cameraman 
and  director  for  the  Adventure  Scen- 
ics released  by  Robertson-Cole.  In 
talking  over  this  phase  of  the  game, 
they  said: 

"At  the  time  we  went  into  Central 
Oregon  to  make  "Just  Over  Yonder" 
our  second  feature,  it  was  July  in  the 
rest  of  the  country,  but  Central  Ore- 
gon was  frozen  beneath  a  mantle  of 
snow  several  feet  in  depth. 

"We  feel  that  we  have  been  very 
fortunate  in  obtaining  some  very  fine 
views  of  the  volcanic  country  in  and 
about  the  dense  forests  of  Oregon. 
We  discovered  a  great  number  of  ex- 
tinct volcanoes,  and  obtained  some 
very  beautiful  cloud  effects  over  these. 


"  Heart  Appeal  in  Pic- 
tures the  Thing  " 

Pictures  may  come  and  pictures  may 
go,  but  it  is  the  firm  belief  of  Edward 
Sloman,  who  is  directing  Bessie  Bar- 
riscale  in  "The  Luck  of  Geraldine 
Laird"  from  the  book  by  Kathleen 
Norris,  for  Robertson-Cole,  that  the 
type  of  play  which  will  live  as  long  as 
motion  pictures  live  is  the  one  which 
has  the  touch  of  human  interest  and 
heart  appeal. 

In  discussing  this  interesting  phase, 
Mr.  Sloman  said : 

"People  are  curious  beings,  always 
reaching  and  striving  for  something 
just  out  of  their  grasp,  forever  think- 
ing that  the  something  worth  having 
lies  just  over  the  hill.  But  it  usually 
turns  out  that  that  which  they  thought 
was  so  desirable  from  a  distance  is  no 
finer  than  that  which  they  have  close 
to  them.  It  is  then  that  they  turn  from 
the  chimera  of  dreams  to  the  real  and 
the  true. 


December  J  j  .   i  g  i  Q 


195 


These  First  National  Exhibitors'  Circuit  stars  and-  officials  say  "Merry  Christmas  and  Happy  New  Year"  to  the  industry.  Top  row — Clwrlie  Chaplin, 
Mildred  Harris  Chaplin,  Constance  Talmadge,  D.  W.  Griffith.  Second  row — Charles  Ray,  Harry  Schwalbe,  secretary  and  treasurer  (large  cut),  Katherine 
McDonald.    Third  row — Henry  Lehrman,  J.  D.  Williams,  manager  (large  cut ,  Anita  Stewart.    Bottom  row — Norma  Talmadge,  Marshall  Ncilan,  Mary 

Pickjord,  Lillian  Gish 


196 


Motion  Picture  News 


"Beloved  Cheater"  Is  on  Market 


HE  Beloved  Cheater,"  the 
Robertson-Cole  special  star- 
ring Lew  Cod}%  and  made  by 
Gasnier,  will  be  released  the  latter  part 
of  December.  From  the  heavy  book- 
ings received  Robertson-Cole  believes 
new  box  office  figtires  for  a  special  will 
be  made  by  this  picture  of  hearts  and 
sweethearts.  Robertson-Cole  is  certain 
that  "The  Beloved  Cheater"  is  with- 
out doubt  the  best  exploited  picture 
ever  released  under  the  same  banner. 

"The  Beloved  Cheater"  was  directed 
by  William  Christy  Cabanne.  In  it  the 
sets  are  example  of  the  calibre  of  the 
pictures  to  be  released  by  Robertson- 
Cole  in  the  coming  year.  Gasnier  and 
Cabaime  both  agree  that  "The  Beloved 
Cheater"  is  a  1920  production  given  to 
the  public  just  a  year  ahead  of  the 
times. 

In  making  "The  Beloved  Cheater," 
Gasnier  spared  neither  time  nor 
money.  When  he  was  given  the  story 
he  accepted  it  with  the  proviso  that  he 
could  take  his  own  good  time  in  pro- 
ducing it  and  the  fruit  of  his  efforts 
will  shortly  be  in  the  hands  of  the  ex- 
hibitor. 

Prints  of  the  next  Robertson-Cole 
special  have  been  in  the  hands  of  the 
exchanges  for  several  weeks  and  one 
hundred  per  cent,  have  been  the  book- 
ings for  first  runs,  by  this  society 
drama.     Officials   of  Robertson-Cole 


Robertson-Cole  Looking 
for  Records  from  the 
Lew  Cody  Picture 


Distributing  Corporation  declare  that 
the  best  theatres  in  the  United  States 
will  play  "The  Beloved  Cheater"  for 
special  runs. 

There  is  ample  press  and  publicity 
material  together  with  several  novel- 
ties in  the  way  of  advertising  tie-ups 
and  business  getting  letters  and  post 
cards. 

A  special  effort  was  made  to  secure 
an  unusual  line  of  striking  ads  and 
cuts  and  mats  of  these  and  of  scenes 
vividly  illustrating  the  high  lights  of 
"The  Beloved  Cheater"  are  available 
at  all  Robertson-Cole  Exchanges. 

Nothing  that  might  be  of  value  to  an 
exhibitor  has  been  overlooked.  Num- 
erous ways  of  dressing  the  lobby  arc 
explained  and  several  designs  for  spe- 
cial lobby  display  photos.  These  will 
supplement  the  colorful  posters  in  one, 
three,  six  and  twenty-four  sheets. 

Robertson-Cole  believe  that  there 
are  many  possibilities  in  the  way  of 
trailers  that  have  never  yet  been 
utilized  to  the  fullest  advantage.  They 
have,  therefore,  prepared  a  scenario 
based  upon  the  big  scenes  of  the  pro- 


duction which  they  have  tilted  in  a 
manner  calculated  to  arouse  the  great- 
est interest.  This  trailer  may  be  booked 
in  advance  of  showing  and  great  ex- 
pectations are  placed  in  its  drawing 
powers.  ^ 

In  addition  to  these  aids  are  attrac- 
tive slides,  a  unique  herald  in  two 
colors,  and  a  special  edition  of  a  high 
grade  booklet,  illustrated,  and  full  of 
epigrams  from  the  production,  which 
is  called  Lew  Cody's  Lexicon  of  Love. 

The  second  gun  in  this  campaign 
was  in  the  form  of  national  advertis- 
ing in  various  magazines  and  periodi- 
cals. This  was  carefully  planned  with 
the  idea  of  making  the  star's  name  a 
household  word  throughout  the  coun- 
try and  creating  a  demand  for  "The 
Beloved  Cheater"  in  such  a  manner 
that  the  exhibitors  felt  it  before  the 
picture  was  released. 

This  space  is -devoted  principally  to  a 
prize  contest  that  is  open  to  all  fans, 
and  exhibitors  everywhere  may  find  it 
advantageous  to  work  in  co-operation 
with  this  contest. 

Seeing  the  possibilities  that  lay  in 
the  title,  "The  Beloved  Cheater,"  L. 
Wolf  Gilbert  and  Edna  Williams  have 
seized  upon  it  as  the  theme  of  one  of 
their  song  compositions  which  they 
have  called  "That  Beloved  Cheater  of 
Mine."  It  is  for  sale  on  all  music 
stands. 


Lull  at  Universal  City  Is  Over 


THE  recent  lull  in  activities  at  Uni- 
versal City  is  now  at  an  end, 
and  according  to  a  report  from 
the  Universal  Film,  seven  of  the  bigger 
producing  units  have  started  opera- 
tions again  this  week.  It  is  further 
announced  that  the  comedy.  Western 
and  serial  companies  are  continuing 
work  with  unabated  energy. 

Production  has  started  on  "  The 
Primrose  Path ",  a  drama  by  Bayard 
Veiller,  author  of  "  Within  the  Law. " 
Christy  Cabanne  will  direct  the  photo- 
drama,  which  will  have  the  featured 
services  of  Frank  Mayo,  with  Joseph- 
irie  Hill  as  his  leading  woman.  Other 
important  players  in  the  cast  are  Mae 
Busch,  Rudd  Christians  and  Beatrice 
Burnham.  William  C.  Dowlan  has 
begun  work  on  "  Locked  Lips  "  drama, 
starring  Tsuru  Aoki,  based  on  Clif- 
ford Howard's  story,  "  Blossoms. " 
The  Japanese  star  is  supported  by 
Stanhope  Wheatcroft,  Magda  Lane 
and  Jack  Abbey. 

A  strong  cast  has  been  selected  to 
support  Mary  MacLaren  in  her  next 
production,  "  The  Forged  Bridge ", 
work  on  which  has  already  begun 
under  the  supervision  of  Douglas  Ger- 
rard.  In  the  star's  support  are 
Thomas  Jefferson,  Barney  Sherry, 
Dagmar  Godowsky,  Harold  Miller 
and  Frances  Raymond.  The  story  is 
based  on  "  The  Sins  of  the  Father " 
by  J.  G.  Hawks.  Erich  Von  Stroheim, 
director,  promises  the  early  comple- 
tion of  "  The  Woman  in  the  Plot "  on 
which  he  has  been  engaged  for  the 
past  four  months  at  Universal  City. 
This  photodrama  is  based  on  "  Clothes 
and  Treachery"  by  the  Baroness  de 
Meyer. 

A  cast  is  now  being  selected  for 
James  J.  Corbett's  next  Universal  fea- 


Seven    of   the  Larger 
Producing  Units 
Resume  Work 


ture,  "  Kentucky  Jim  ",  on  which  pro- 
duction will  start  some  time  this  week 
under  the  guidance  of  Jack  Ford.  The 
scar's  new  vehicle  is  founded  on  his 
former  stage  success,  "  Pals  "  by  Ed- 
mund Day,  author  of  "  The  Roundup  ". 

"  The  Lion  Man  "  and  "  The  Van- 
ishing Dagger",  two  Universal  serials, 
are  proceeding  "full  steam  ahead"! 
The  former,  starring  Kathleen  O'Con- 
ner  and  Jack  Perrin,  and  directed  by 
Al  Russell,  is  now  in  its  fourteenth 
chapter,  while  the  latter,  starring  Ed- 
die Polo  and  supervised  by  Jacques 
Jaccard  is  in  its  second  episode. 

Although  Tod  Browning  has  al- 
ready spent  almost  five  months  on  the 
production  of  "  The  Beautiful  Beg- 
gar ",  Universal's  forthcoming  picture, 
starring  Priscilla  Dean,  he  has  wired 
the  New  York  office  it  will  be  four 
weeks  before  the  final  scene  has  been 
shot.  "  The  Beautiful  Beggar "  is 
based  on  H.  H.  Van  Loan's  pictur- 
esque story  of  Constantinople.  "  The 
Virgin  of  Stamboul ",  and  its  prin- 
cipal figures,  aside  from  the  title  role, 
are  portrayed  by  Wallace  Beery  as 
the  sheik;  Wheeler  Oakman  as  the 
Captain  of  the  Black  Horse  Troop ; 
Edward  Burns  as  the  American  tour- 
ist; E.  A.  Warren  as  a  Turkish  mer- 
chant; Clyde  Benson  as  a  diplomat; 
Eugenie  Forde  as  the  mother;  and 
Ethel  Richie  as  the  favorite  of  the 
harem. 

"  Alias  Whispering  White  ",  said  to 
be  a  totally  different  story  of  the 


west  by  W.  C.  Tuttle,  has  been  se- 
cured by  Universal  as  the  next  star- 
ring vehicle  for  Harry  Carey.  In  this 
feature  the  "  Cheyenne  Harry  "  of  the 
screen  will  have  an  opportunity  not 
only  to  display  -  his  many  talents,  but 
also  to  demonstrate  that  he  is  a  cap- 
ital comedian. 


Big  Hampton  Pictures 
for  Christmas  Week 

The  W.  W.  Hodkinson  Corporation 
announces  that  large  first-run  houses 
in  Indianapolis,  Boston,  Seattle  and 
Dayton  have  selected  big  current  Benj. 
B.  Hampton  productions  to  offset  the 
reduction  in  patronage  that  is  threaten- 
ed by  the  pressure  of  last-minute 
Christmas  shopping. 

In  Indianapolis,  Bingham  and  Cohen 
have  selected  Stewart  Edward  White's 
story,  "The  Westerners"  for  Christ- 
mas week  at  the  Regent  Theatre.  In 
Boston,  the  Hampton's  Zane  Grey  pro- 
duction, "Desert  Gold"  will  be  run  at 
the  Waldorf  Theatre.  The  Colisemn 
in  Seattle  will  also  run  "Desert  Gold" 
during  Christmas  week.  C.  J.  Gross, 
owner  of  Dayton's  big  photoplay 
house,  the  Columbia,  has  also  hit  upon 
the  Zane  Grey  picture  as  his  selection 
for  the  week  of  the  25th. 


Next  Triangle  Release 

"A  Gamble  in  Souls,"  a  Thos.  H. 
Ince  production  featuring  Dorothy 
Dalton  and  William  Desmond,  will  be 
released  by  Triangle  Jan.  25.  This  is 
the  fourth  issue  released  by  Triangle 
under  the  new  system. 


Max  Glucksmann  Re- 
ports Increased 
Business 

Mr.  Jacobo  Glucksmann,  manager  of 
the  New  York  office  of  Max  Glucks- 
mann, reports  a  great  increase  in  ac- 
tivities during  the  year  1919,  even 
when  compared  with  his  previous  rec- 
ord. 

During  the  last  few  weeks  some 
very  important  contracts  have  been 
entered  into.  The  rights  have  been 
secured  on  all  Pathe  pictures  for  the 
year  1920.  This  will  be  the  16th  con- 
secutive year  during  which  the  con- 
cern of  Max  Glucksmann  has  exploit- 
ed Pathe  pictures,  and  it  is  interesting 
to  note  that  the  new  arrangement  cov- 
ers a  greater  extent  of  territory  than 
ever  before,  namely  Argentine,  Ura- 
guaj^,  Chile,   Peru  and  Bolivia. 

Now,  being  prepared  for  shipment, 
are  copies  of  the  three  successes  pro- 
duced by  the  famous  Capellani  featur- 
ing June  Caprice  and  Creighton  Hale; 
namely,  "O'Boy,"  "The  Love  Cheat," 
and  the  "Damsel  in  Distress."  Release 
will  soon  be  made  of  the  four  Olive 
Thomas  successes,  "Toton,"  "Pru- 
dence on  Broadway,"  "Love's  Prison- 
er," and  "the  Follies  Girl." 

For  Chile,  Peru,  Bolivia  and  Ecua- 
dor the  rights  have  been  secured  on 
Mac  Sennett's  success,  "Mickey." 


Tudor  Art  Depicted  in 
Hampton  Feature 

One  of  the  most  beautiful  pieces  of 
Tuder  architecture  on  the  Coast  was 
used  by  Director  Henry  King,  of  the 
Jesse  D.  Hampton  Studios,  in  the  mak- 
ing of  "Haunting  Shadows",  the  Rob- 
ertson-Cole Superior  Picture,  which  is 
based  upon  "The  House  of  a  Thousand 
Candles",  the  Meredith  Nicholson 
novel,  and  which  will  be  a  holiday  re- 
lease. 

The  scene  of  the  story  is  central  In- 
diana, where,  in  the  midst  of  a  forest, 
stood  the  great  unfinished  castle  which 
the  grandfather  of  John  Glcnarm,  the 
picture's  central  character,  had  built. 
As  the  story  prescribes  that  a  Tuder 
castle  full  of  books  is  necessary,  Mr. 
King  for  a  time  was  stumped.  He 
didn't  think  there  was  anjthing  of  that 
sort  this  side  of  England. 

Then  he  discovered  a  home  on  an 
estate  in  the  edge  of  Pasadena,  and 
obtained  permission  to  use  it.  On  ac- 
count of  the  authentic  background 
"Haunting  Shadows"  will  interest  the 
student  of  art  and  architecture  as  well 
as  the  picture  house  patron  who  goes 
only  for  the  story. 


Military  Attaches  Will 
Serve  as  Advisors 

According  to  reports,  ten  former 
militarj'  attaches,  who  were  officers  in 
the  armies  of  the  countries  they  rep- 
resent, are  now  permanently  assigned 
to  Universal  Citj-  to  collaborate  with 
Universal  directors  when  a  photo- 
drama  with  a  military  theme  is  being 
produced.  They  are  to  outline  to  the 
director  the  military  customs  of  their 
country',  vouch  for  the  propriety  of 
the  various  uniforms  worn  in  the  pro- 
ductions and  act  as  tactical  experts 
in  the  scenes  requiring  actual  fight- 
ing. 


Surrounding  Lewis  J.  Selznick  in  extending  Season's  Greetings  to  the  industry  are  Elsie  Janis,  Zeena  Keefe,  Owen  Moore,  Eugene  O'Brien,  Elaine 
Hammerstein  and  Olive  Thomas.    They  are  helping  keep  Select  Pictures  on  a  high  plane  and  in  demand 


198 


Motion  Picture  New, 


Two  Educational  Expeditions  Out 


A MOST  comprehensive  plan  for 
the  making  of  travel  films  is 
contained  in  an  announcement 
issued  by  Vice-President  E.  W.  Ham- 
mons,  of  the  Educational  Films  Cor- 
poration of  America. 

Contracts  have  been  signed  by  the 
Interchurch  World  Movement,  which 
are  to  result  in  the  establishment  of 
a  permanent  Division  of  Films,  affili- 
ated with  the  Educational  Films  Cor- 
poration of  America,  for  the  purpose 
of  securing  motion  pictures  which  will 
acquaint  one-half  of  the  world  how 
the  other  half  lives.  Little  known 
countries  are  to  be  invaded  by  the 
camera,  and  one  or  more  expeditions 
are  to  be  constantly  at  work  in  remote 
corners  of  the  globe. 

Expeditions  left  New  York  on  Fri- 
day and  Saturday  of  last  week,  the 
first  of  which  Mr.  Hammons  has 
placed  under  the  direction  of  E. 
Lloyd  Sheldon,  the  well  known  writer, 
together  with  Rev.  A.  V.  Casselman 
of  the  Interchurch  Movement,  and 
the  second  to  be  directed  by  Willard 
Price,  editor  of  World  Outlook  maga- 
zine, in  co-operation  with  one  of  the 
staff  of  the  Educational  Organization. 

The  first  expedition  is  to  make  a 
trip  entirely  around  the  world,  con- 
centrating in  India,  Burmah,  Java, 
the  Malay  States,  Thibet,  China  and 
Japan,  while  the  second  party  will 
work  in  countries  bordering  on  the 
Mediterranean  Sea.  Mr.  Sheldon's 
party  expect  to  return  to  New  York 


Affiliation  with  Inter- 
church Movement  Has 
Much  Significance 

within  eight  months,  but  the  expedi- 
tion under  Mr.  Price  will  be  at  work 
for  an  indefinite  period,  and  will 
make  temporary  headquarters  with  the 
Educational  Films  Company,  Ltd.,  of 
London. 

The  Interchurch  World  Movement, 
a  co-operative  plan  of  ■  Protestant 
churches,  and  church  agencies  for  mis- 
sionary activities  both  at  home  and  in 
foreign  lands,  is  an  outgrowth  of  some 
thirty  or  more  great  denominational 
"  forward  movements "  in  the  last 
few  years.  Notable  among  those  are 
the  Presbyterian  New  Era  Movement 
and  the  Methodist  Centenary,  which 
held  an  exposition  at  Columbus,  Ohio, 
last  summer.  Dr.  Earl  S.  Taylor  is 
general  secretary  and  executive  head 
of  the  organization.  Mr.  H.  H.  Cas- 
selman is  the  Interchurch  executive 
assigned  to  the  direction  of  the  New 
Division  of  Films. 

"  Pictures  are  to  be  secured  for 
two  distinct  purposes,"  Mr.  Hammons 
explains,  "the  primary  objective  being 
to  supply  film  from  countries  where 
the  Interchurch  Movement  is  operat- 
ing, which  practically  includes  every 
nook  and  corner  of  the  world.  This 
subject  matter  is  to  be  edited  for  re- 


lease through  the  "Educational"  ex- 
changes to  theatres  in  every  country, 
as  a  series  of  "travel"  films  under  the 
tentative  title  "World  Outlook  on  the 
Screen." 

"Other  subjects  will  be  constructed 
for  "interested"  audiences,  as  dis- 
tinguished from  the  supposedly  "dis- 
interested" general  public,  and  these 
latter  films  will  be  released  by  the  In- 
terchurch Movement  for  use  in 
churches  and  schools.  All  subjects  are 
to  be  built  along  lines  that  are  unique 
and  original  in  comparison  with  pres- 
ent-day offering." 

"The  usual  travel  film  of  today  is 
little  more  than  an  animated  Baedeker, 
a  guide-book  visualized,"  says  Mr. 
Hammons.  "In  the  new  productions, 
we  have  devised  means  whereby  a 
continuous  thread  of  human  interest 
will  be  a  feature  of  every  subject.  Mr. 
Sheldon  is  planning  an  interesting 
story  which  will  make  each  single-reel 
an  example  of  entertainment  and  in- 
struction value." 

"The  extraordinary  opportunities 
which  are  at  the  disposal  of  these  ex- 
peditions, can  hardly  be  over-estimat- 
ed. Representatives  of  the  Interchurch 
Movement,  with  long  experience  and 
acquaintance  in  strange  lands,  will  be 
at  hand  in  every  country,  and  this,  in 
addition  to  the  international  connec- 
tions of  the  Educational  organizatfon, 
will  provide  facilities  which  have  never 
been  duplicated." 


United  Starts  on  Bigger  Plane 


SEVERAL  announcements  of  more 
than  usual  importance  to  the  in- 
dustry at  large  have  just  been  made 
by  President  J.  A.  Berst,  of  United 
Picture  Theatres  of  America,  as  a  re- 
sult of  the  meetings  of  stockholders 
and  directors  held  during  the  past 
week. 

The  exhibitor-directors  of  the  or- 
ganization have  pledged  themselves  to 
make  United  the  biggest  in  the  coun- 
try. 

The  great  success  of  the  meetings 
just  held  and  the  enthusiastic  manner 
in  which  all  stockholders,  directors  and 
officials  agreed  to  work  hand  in  hand 
to  further  the  interest  of  the  organiza- 
tion of  theatres  can  be  taken  as  a 
criterion  of  big  things  to  come. 

Output  will  be  increased  immedi- 
ately. In  addition  to  the  comedies 
already  being  released  by  United  Pic- 
ture Theatres  of  America,  plans  are 
already  in  work  whereby  some  twenty- 
five  feature  photodramas  will  be  re- 
leased during  the  coming  year.  This 
will  mean  an  average  release  of  about 
two  features  a  month,  and  it  is  the 
avowed  intention  of  President  Berst 
and  all  those  associated  with  him  to 
make  these  productions  a  credit  to  the 
motion  picture  industry. 

United's  scenario  department  is.  now 
at  work  preparing  screen  dramas  for 
stars  already  under  contract  and  se- 
lecting stories  suitable  for  other  stars 
that  United  expects  to  sign  up  within 
a  short  time. 

At  the  present  time,  both  Dustin 
Farnum  and  Florence  Reed  are  work- 
ing on  new  productions.  Farnum  is 
filming  scenes  for  "  Square  Shootin' 


All   Activities  Speeded 
Up ;  More  and  Larger 
Productions  Coming 

Dan "  at  the  Astra  Studios  on  the 
Coast,  while  Miss  Reed  is  posing  be- 
fore the  camera  at  A.  J.  Bimberg's 
New  York  Studio,  making  scenes  for 
a  feature  as  yet  unnamed.  In  addi- 
tion to  this,  the  Cuckoo  Comedy  Com- 
pany, headed  by  Bobby  Burns  and 
Jobyna  Ralston,  are  busily  engaged  at 
the  Jacksonville  (Florida)  Studios  of 
Mark  M.  Dintenfass,  while  the  famous 
Cissy  Fitzgerald  is  filming  her  come- 
dies at  the  Horsley  Studios  in  Los 
Angeles. 

All  of  this  production  activity  will 
be  greatly  added  to  within  the  next  few 
weeks,  and  it  is  not  only  in  the  pro- 
ducing field  that  United  is  going  ahead 
rapidly  for  its  membership  is  increas- 
ing in  leaps  and  bounds. 

In  December,  1918,  theatres  served 
by  United  numbered  600.  In  Decem- 
ber, 1919,  these  had  increased  to 
2,943 — almost  six  times  the  number 
originally  served  a  pear  previous.  In 
February,  1919,  United  served  1,411 
theatres;  in  April,  1919,  it  was  serving 
2,195;  in  July,  1919,' the  number  had 
reached  2,725,  which  was  still  further 
increased  up  to  December  when  the 
total  of  almost  3,000  had  been  reached. 

This  shows  the  steady  growth  of  the 
United  Picture  Theatres,  and  it  is  in- 
teresting not  only  because  it  does  this, 
but  also  because  of  the  very  great  in- 
crease during  the  past  few  months. 
And  all  in  all,  it  simply  proves  that  the 


live  wire  exhibitor  of  to-day  is  quick 
to  take  advantage  of  a  proposition  that 
will  benefit  him  and  the  public,  and 
once  he  has  affiliated  himself  with  such 
a  proposition  and  knows  it  to  be  right, 
is  only  too  willing  and  glad  to  work 
for  it,  fight  for  it,  and  have  a  hand  in 
putting  it  over  the  top  in  a  big  way. 


Undersea  Film  Product 
of  New  Methods 

A  telegraphic  conference  of  the 
branch  exchange  managers  of  the  Re- 
public Distributing  Corporation  on 
the  latest  Williamson  submarine  pic- 
ture, "Girl  of  the  Sea,"  in  which 
Betty  Hilburn  and  Chester  Bamett 
are  featured,  discloses  that  when  Mr. 
Lewis  J.  Selznick,  Advisory  Director 
of  the  Republic,  purchased  this  pic- 
ture for  the  company  he  had  a  live 
wire  proposition.  Mr.  Williamson  in 
speaking  of  the  "  Girl  of  the  Sea  "  re- 
marked that  since  making  "  The  Sub- 
marine Eye  "  he  has  made  long  strides 
in  advancing  the  perfection  of  his 
machinery  for  picturizing  under  sea 
work,  and  with  his  new  methods  he 
is  able  to  give  to  the  patrons  of  motion 
picture  theatres  every  thrill  created  in 
fiction  by  Jules  Verne. 


Select  Company  South 

Olive  Thomas  and  members  of  her 
company,  with  Director  Alan  Crosland 
and  his  assistant,  William  J.  Scully, 
are  in  New  Orleans  taking  exteriors 
for  Miss  Thomas's  sixth  Selznick  pic- 
ture, "  Glorious  Youth." 


I 


BiUie  Burke  in  a  happy  moment  from  her  | 
latest  Paramount-Artcraft  feature,  "  Want- 
ed, a  Husband  " 

Chester  Man  Off  to  Fill 
Nature's  Edge 

On  the  fringe  of  the  Antarctic 
fields  to  the  south  of  Cape  Horn 
Elephant  Island,  where  the  hot  wa 
of  a  sea-level  volcanic  crater  bubti 
beside    frigid   currents  sweeping 
from   the   regions   of    eternal  fr 
Richard  B.  Hoit,  a  cameraman  of  the 
C.  L.  Chester  forces,  left  New  Y  rk 
the  other  day  with  the  object  of  ihc 
tographing   this   Thermos   bottle  c 
nature. 

On  the  way  down  the  camerama 
will  swing  through  Tierra  del  Fue 
the  string  of  glacier-covered  islan 
that  receive  the  buffets  of  Antarc 
currents  and  protect  the  Straits 
Magellan  for  the  ships  of  the  world.| 

Mr.  Hoit  will  make  his  first 
Valparaiso,   on   the   coast  of 
From  there  to  the  south  he  will  pho 
graph  the  natural  wonders  of  the  Te 
Thousand   Islands,   that   lie   off  the 
ragged  peaks  of  the  Andes. 

He  anticipates  a  rough  trip,  for  iht 
wild  seas  where  the  Atlantic  and 
Pacific  meet  to  the  south  of  the  Homj 
are  feared  by  the  hardiest  mariner^; 
who  cling  to  safer  passages  throug 
the  Straits.  He  expects,  however, 
obtain  many  rare  and  beautiful 
tures  of  strange  scenes,  which 
maintain  the  high  standard  of  C. 
Chester  Productions. 


Republic,  But  Month 
Old,  Obtains  Rec- 
ognition 

The  Republic  Distributing  Corpor 
tion  has  obtained  recognition  for  it 
product  even  though  it  is  only  foO 
weeks   old.     This  recognition 
from  the  Capitol  theatre.  New  Yor 
newest  and  the  %vorld's  greatest  the 
tre  devoted  to  motion  pictures. 

Beginning    Sunday,  December 
for  one  week  the  attraction  at 
Capitol    will    be    Marie  Doro 
"  12 :10, "    Herbert    Brenon's  sup 
feature  which  is  the  Republic  Di 
tributing  Corporation's   first  relea 
Unusual  importance  is  attached  to 
exhibition  of  this  feature  in  view 
the  fact  that  this  is  the  first  six- 
picture  ever  shown  in  America, 
abroad  by  an  American  director 
an  American  star  and  that  it  will 
first  seen  in  the  United  States  in 
largest  picture  theatre  in  the  world. 


I. 


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SMOKE  BELLEW 
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PICTURES  CORPORATION 
EXCLUSIVE  DISTRIBUTORS. 


0 


RELEASED 
DECEMBER  15 

Qhe  FIRST  of 

theS  'vOorld  celebm&d 

MELODRAMAS! 


hij  Cecil  ^cileigh 

andLJienrvi  Jiawdltoirt 

an  aLhshxr  cast 
imjcJudinq  KATHRYNT 


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METRO 

pirtixre 


LILIE  LESLIE  and 
FRED  MALATESTA 


cAdapted  hifJiS./eVino. 

directed  in  6  hreath'catdung  ach 
loij  !/^uf  C.  SmalluOood.  ^ 


i 


director  (jeneral 

Qui.  SxclusiOe  ^LstrihiJitovs^ 
WTnn.CJjjirij^  oMfi^nci^in^  director. 


HERE'S  12 -CYLINDER  DRAMA! 


^nfession  -vOouLd  mean 
to  Lose  his  lo\?e  ~> 
Qfet  shejelt  he  nnuist 
Jm^iO  <^ 

J{ou)  this  traqic  diLemma 
of  girlhood  i/Oas  met 
makes  this  stirring  picco 
tare  one  of  ike  most  iinr 
tense  productixyns  ei^er 
screened! 

SHOULD 


(^torij  ami  Scenario  bij  ^iyiis  %x 

^f)irectedL  in  6  absorbing  acts 
hij  (John  8.  Qncc. 


ME 

(jA^vDeU  d^arqer 

CJvurij  QnvperioiL  ^Ictvures 
throvLQhout  Great  Britain.  Sir 


i  romantic  drama  of 
(J 1  great  charm,  j^ouOer 
and  surpassing  heautg' 
in  vOhich  this  captiOai^ 
ing  star  excels  all  of 
her  previous  screen 


triumphs. 


directed  hyj^Tienirij 
Otto  in  6  acts  of^ 
exqviLsite  heoLui-tij. 


Cfvurij  QmperixxL  ^ictvii^es\\ 
throughout  Cjreat  !i^ritairL.Sir 


RELEASED 
DECEMBER  29. 


-vOlth  oi 


JhouldL  a  u)o¥naifiJmt 
seu)^  dust,  cooh  and 
take  care  of  a.fumr^ 
ily? 

dhis  question  inters 
ests  eVery  u)on\joufiy  ^ 
is  ansvOeredi  in  this 
highhjf  droMiatic 
a]ppealing  storiy  of^ 
Jfeu)  yorKs  gLiitering 
night  lifk. 

c^s  ike  young  hutier^ 
J^lg  to  "uOhowb  this  idea, 
is  so  Tepugmmt,  be^^ 
wiMiing  JiAajj  JUJison 
does  the  hesiuOorhof 
her  hrilliant  career. 


RELEASED 
JANUARY  12 


THE 


i 


CJi/urif  ^nvperiod  'J^lctvures 
tlnrovLghout  Cjreat  ^i^ritairL.  Sir 


^ouL  cctnt  go  'vOroinoj 
-vOifn  a 

METRO 

picture 


4. 


I 


MAY  ALLISON 

cJn  the  screen  Version  of  OliVer  <Moroscos  (jreat  sta^ge  success 


WALK-  OFFS 


%  the  catthors  qf*  '*j[^mhardii£tdL[ 

Frederic     fbarcmjj  Tiatton 


■A 


^) tree  tor  (jeneral^ 

IZtdi.  SxclvLsiOe  distributors 
Wvyt-CJijarij,  oMana^iJij^  director. 


cAOLapreoL      yime  ovicunis 
ound  JlJ^  ^omruofer. 

directed  hy  ^/{erlaert  ^louche. 


V 


Gi  nillions  haVe  recid 
JoiJoi  booh^l 

VaUlioirLs  ha\}e  seen 
as  OL  sioLOje  pLxij  !! 

Qhese  millions'  ot 
rnillions  ^Ul  ^ani 
see^it  on  the  screen 

Qb?en  the  mo 
flexible  and  pido. 
production  thai  Ike  scr 
proi?ides,  %€ilh  a  star 
the  greed'.  distincti\\ 
ahUities  of"  Sort  J^FSM 
it  is  douh/jf  dramai\. 
douhhj  strihjMOj  oat 


! 


BE 


1 


i 


iRT  LYTELL 

'i    Sir  GILBERT  PARKER'S  masterpiece 

Qie  RIGHT 
OF  WAY 

^    ddapled  iDVj  (JimeJlodMs.  "Directed  hij  ^CUCln  TtUlon. 

METRO 

i  (jAfix^ellCf^^arqer  director  general'^ 

CJvurij  9wL-perial  T^ictvires    J^td.  ExcluisvOe  'Dlstrihutors 
I  tlriroiAajhjOii±  Cjreai  ^ritaiYL.  Sir   Wm.^^virij ,  J^arLO^izruJj 


BOOK 
IT  NOW! 

^ou.  couiit  go  'vOroruj 

METRO  A 

picture 


Could  you  tell  the  truth  wr 
2flfwurs?  ^  ' 

" ^o¥  "Bennett  het  $10,000 
he  couldy  and  lao'vO  he 
gets  inio  one  compUcatien. 
afier  another  hecoLULse  he 

uS^rs  ifwihing  hut  thetrudh 
ahouihis  hmsiness  friends 
and  their  Jhjmlies ,  and 
ifiearhji  loses  the  girl  he 
loVes  wwikes  this  hiZoir^ 
ious  comedy  the fimmest 
'  picture  ei?er  screened/ 


V 


RELEASED 
JANUARY 
26. 


t/aybr  HOLMES 


in 


NOTHING  M  the 
TRUTH* 


hjj  Frederic  S.  ^slaam. 

Produced  hyj  QaiJjlor  "yiohvies 
T^roduicbioins,  9nc. 


4m 


I- 


TRO 

DISTRIBUTORS 


~  TO  BE  FOLLOWED  BY- 


OLD  LADT  31 

bySlachel  Crothers 

shore:  acre  5 

ELIZA  COMES  TO  STAT 
JUDAH 

hij!Henri/<Ay-thxcr  Jones 


StarrlH^   EMMA  DIINN 
9^eaturin^  ALICE  LAIGS 
Starring  VIOLA  DANA 
Siarriytg    MAT  ALLlSOiM 


ALIAS  JIMMY  VALEATTINE 

hy  PauLJLymstvon^ 

THB  HOPE  '^DJomy  i^JS 

Cecil  'HaLeigH  &>  Tienrij  Tkimilton 

THE  HEART  OF  A  CHlhD 

by  (h^ank  Danhi/  CAivs. ^^mnJiau) 

THE  VEIRV  IDEA 


Starring  BERT  LTTELI^ 


ALL-STAR  CAST 


NA^IMOVA  'Prodmctioyv 
Siarring   TATLOR  HOLMES 


PARLOR,BEDROOM  AND  BATH 

hij  CW.'Jiell 

FEATHER? 

hy  i-iujene  tOcdters 

THE  SKTLARIC 

hij  iVilLioju.  tOaUace  CxK 

BURNIJNTG  DAYLIGHT 


Starring  VIOLA  DANA 
Shirring  MAVALLlSOiSr 
Shzrrin^  BERT  LTTELL 
Starring  MITCHELL  LEWI 5 


THE  FOURHORSEMEN OF  THE  APOCALTPSE  lOitk an  ALL^^STAR  CAST 

by  Vicente  TiLasco  Ohcinez 

THE  MARRIAGES  OF  MATFAm -I^IlZmriME;  ^^i^W  ALL'-S TAR  CAST 

hy  Cecil  T^leiqh  Sp  "Hertvy  TiamiLtoyL 

THE  TEMPLE  OF    DAWN  Starrijta   BERT  LTTELE 

by  iJ.Ji.n.'WyUe  ^ 

A  DAUGHTER  OF  THE  S^OWS  Starring  MITCHELL  LEWIS 

yy  Jach,  Jf^yidovL 

JSrOTHIiSrG  BUT  LIES  starring  TAVLOR  HOLMES 

hy  (Aaron  yioffmayi 


AyfTT  TT)  O  PICTURES  corporation 

I^xHj  L  SXkJ  exclusive  distributors 


Madge  Kennedy  and  Mabel  Normand,  comediennes,  end  Geraldine  Farrar,  dramatist,  supply  the  Xmas  smiles  for  Goldwyn.  Samuel  Goldwyn  appears 
in  the  center  of  the  illustration,  with  Tom  Moore  at  his  left  and  Will  Rogers  at  his  right.    Pauline  Frederick  and  Jack  Pickford  are  to  the  left  of 

Miss  Farrar 


214 


Motion  Picture  News 


Fight  on  Screen  Ads  is  Warmer 


HEARTY  response  on  the  part 
of  exhibitors  on  the  steps' 
taken  by  the  Motion  Picture 
Exhibitors  League  of  the  State  of 
New  York  to  protect  the  screen  from 
indiscriminate  advertising,  is  indicated 
in  a  statement  issued  by  Sydney  S. 
Cohen,  President  of  the  League. 

"  It  is  clear  to  me, "  said  Mr. 
Cohen,  "  from  both  the  number  and 
the  tone  of  the  letters  we  are  receiv- 
ing that  the  exhibitors  of  America 
are  determined  to  protect  their  screen. 

"  I  do  not  say  that  all  advertising 
on  the  screen  ought  to  be  tabooed,  for 
It  is  quite  possible  to  bind  up  enter- 
tainment with  just  a  little  advertising, 
but  surely  we  exhibitors  ought  to  be 
the  sole  judges  of  that.  We  do  not 
want  such  reckless  advertising  as  now 
prevails  in  some  sections  of  the  South 
where  they  run  as  much  as  a  thousand 
feet  of  purely  advertising  film  at  every 
performance.  That  sort  of  practice 
may  or  may  not  benefit  the  advertiser, 
but  there  is  no  doubt  of  its  injuring 
the  business  of  the  exhibitor.  I  have 
been  shown  a  circular  issued  by  a 
prominent  film  company  soliciting  the 
business  of  national  advertisers. 

"  This  paragraph,  I  think,  is  worth 
quoting  and  ought  to  be  read  by  every 
motion  picture  theatre  owner  in  the 
United  States.  '  Compare, '  says  this 
circular,  '  an  advertisement  in  a  mag- 
azine with  your  picture  made  by  our 
company.  The  reader  did  not  buy  it 
with  the  express  purpose  of  enjoying 
your  ad,  but  that  is  precisely  what  he 
does  when  he  pays  admission  to  a 
theatre  to  see  your  ad  and  other  pic- 
tures made  by  this  company. '  The 
candor  of  this  language  is  refreshing 
to  put  it  mildly.    Evidently  the  rights 


Sidney  Cohen  Declares 
Exhibitor  Response 
is  Encouraging 

of  the  exhibitor  in  the  premises  have 
never  been  considered  at  all. 

"  Another  flagrant  abuse  that  this 
organization  was  formed  to  fight  is 
the  practice  of  film  companies  to  of- 
fer the  exhibitor  advertising  films 
under  the  pretense  of  patriotism  or 
public  welfare  work:  To  be  specific, 
one  such  film  pretending  to  deal  with 
the  necessity  of  observing  the  rules 
of  the  road  contained  a  most  pro- 
nounced and  lengthy  pictorial  adver- 
tisement of  an  automobile  tire  com- 
pany. These  methods  are  getting 
worse  and  worse.  Some  film  com- 
panies seem  to  have  no  scruples  and 
shrink  from  no  deception  or  trick  in 
forcing  advertising  on  the  screen  of 
the  exhibitor.  The  Screen  Protection 
Committee  is  preparing  a  vigorous 
fight  against  these  luiscrupulous 
methods. 

"  As  an  evidence  of  the  wide  spread 
character  of  this  movement  for  the 
protection  of  the  screen,  I  want  to  call 
your  attention  to  the  men  who  are  in 
this  fight.    Among  them  are : 

Motion  Picture  Exhibitors'  League  of  New- 
York  State.  Sydney  S.  Cohen,  Pres. ;  W.  H. 
Linton,  Iltica,  Treas. ;  S.  I.  Berman,  Sec'y. ; 
Jules  Michells,  Buffalo,  Chairman  Executive 
Board. 

Miami  Valley  Exhibitors'  Association. 
Ohio,  Kentucky,  West  Virginia,  Indiana. 
John  Seitert,  Pres.  ;  A.  W.  Kinzler,  Treas. 

Northwest  Exhibitors'  Circuit.  Washing- 
ton, Oregon,  Montana  and  Idaho.  J.  C. 
Clemmer,  Pres.  and  Treas. ;  H.  B.  Wright. 
Secretary.  J.  C.  Stills,  Portland;  H.  T. 
Morse,  Tacoma ;  Fred  Mercy,  Yakima ; 
Frank  J.  Bailey,  Butte;  John  Rantz,'  Brem 
erton ;  C.  F.  Hill,  Albany,  Ore. 

Cleveland  Motion  Picture  Exhibitors'  As- 
sociation.    H.  H.  Lustig,  Pres.  ;  Sam  Bul- 


lock, Exec.  Sec'y. ;  W.  J.  Slimm. 

American  Exhibitors'  Association  of 
Pennsylvania  and  West  Virginia.  Fred  J. 
llerrington. 

Kansas  City  Exhibitors'  Association  of 
Missouri.  A.  M.  Eisner,  William  Flynn, 
Jack  H.  Roth,  B.  M.  Achtenberg. 

Illinois  Exhibitors'  Alliance.  George  D. 
Hopkinson,  John  H.  Frundt,  F.  W.  Hart- 
man,  V.  R.  Langdon,  H.  Von  Meeteren,  M. 
O.  Wells,  Chicago;  Joseph  HofT,  Rock 
Island;  D.  M.  Rubens,  Joliet ;  Charles  Lamb, 
Rockford ;  W.  E.  Burford,  Aurora. 

Michigan  Exhibitors'  Association.  J.  C. 
Ritter,  George  A.  Harrison,  Harlen  P.  Hall, 
Fred  Rumler,  John  R.  Odell,  Harry  Oppen- 
hein,  Peter  Jeup. 

■  South  Carolina  Exhibitors'  League.  George 
C.  Warner,  Pres. 

North  Carolina  Exhibitors'  Association. 
H.  B.  Varner,  Secretary  and  Treasurer.  A. 
F.  Sams. 

Los  Angeles  (California)  Theatre  Owners' 
.\ssociation.     Glenn  Harper,  Pres. 

Colorado  Exhibitors'  League  Association. 

Exhibitors'  Protective  League  of  Minne- 
sota. North  Dakota,  South  Dakota  and 
Iowa.  C.  W.  Gates,  South  Dakota,  Pres. ; 
W.  E.  Werner,  Minesota,  Sec'y.  ;  S.  S. 
Picker,  Michigan,  Chairman  Executive 
Board;  P.  W.  Meyers,  South  Dakota;  J.  C. 
Collins,  Iowa ;  A.  L.  Robarge,  Wisconsin ; 
J.  E.  Gould,  Minnesota;  J.  J.  Larkin,  Minne- 
sota ;  S.  G.  Latta,  Minnesota. 

Motion  picture  Exhibitors'  Association  of 
Wisconsin.  H.  J.  Stoeger,  Pres. ;  P.  Lang- 
heinrich.  Secretary;  E.  Langmalk,  F.  C. 
Seegart,  S.  Bauer,  W.  A.  Schoen,  A.  Dietz. 

From  statements  made  at  the  Tem- 
porary Headquarters  of  the  Motion 
Picture  Theatre  Owners,  it  appears 
that  the  .movement  against  indiscrim- 
inate screen  advertising  is  gaining 
great  headway.  The  field  work  of 
the  men  who  have  been  sent  to  get 
the  exhibitors'  formal  protest  against 
the  producer's  mortgaging  of  his 
screen  is  especially  gratifying  in  its 
results.  Everywhere  they  find  the 
same  insistence  that  all  industrial  and 
educational  films  with  any  advertising 
admixture  be  supervised  and  endorsed 
by  exhibitors  before  being  shown. 
Several  more  field  men  have  been  sent 
out  this  last  week.  The  whole  coun- 
try is  being  covered  thoroughly. 


"Prosperity,  Freedom  for  AH" 


HIRA:\I  ABRAMS,  United  Artists 
Corporation,  has  issued  the  fol- 
lowing statement  on  "  the  big 
idea  for  1920": 

There  are  two  outstanding  thoughts 
that  impress  me  most  for  the  coming 
year,  for  exhibitors,  distributors,  and 
producers  ;  prosperity  and  f  reedoin. 

Prosperity,  because  independent  pro- 
ducers will  present  man\-  more  bigger 
and  better  productions. 

Prosperity,  because  independent  pro- 
ducers will  market  their  product  on  an 
absolute  basis  of  merit,  each  picture 
individually  and  separately. 

Prosperity,  because  no  independent 
producer  will  sell  any  of  his  product 
at  any  price  unless  the  exhibitor  will 
be  enabled  to  make  a  just  and  equit- 
able profit. 

Prosperity,  because  we  are  seeing 
the  passing  of  the  old  and  intolerable 
conditions  that  have  been  the  mill- 
stone around  the  exhibitors'  neck. 

Prosperity,  because  the  traditions 
and  customs,  the  practices  and  meth- 
ods with  which  exhibitors  have  been 
shackled  with,  have  outlived  their  use- 
fulness and  are  about  to  be  cast  ofif. 

Prosperity,  because  there  will  no 
longer  be  room  for  the  antiquated  and 
obsolete  methods  of  distribution  which 
have  hindered  big  stars  giving  the  best 
in  their  power. 
Prosperity,  because  the  industry  will 


Hiram  Abrams  Forecasts 
Great  Things  for 
Coming  Year 

hereafter  be  run  on  a  basis  that  means 
absolute  and  complete  independence 
for  the  exhibitor,  the  prodticer,  the 
star,  in  fact  the  whole  industry. 

Prosperity,  because  the  sun  has  set 
on  the  days  of  the  program  system, 
that  relic  of  filmdom's  dark  ages,  and 
its  modern  substitute,  the  star  series. 

Prosperity,  because  the  exhibitor  will 
no  longer  he  compelled  to  purchase 
and  exhibit  the  weaker  productions  so 
as  to  be  enabled  to  show  the  bigger 
and  better  pictures. 

Prosperity,  because  the  exhibitors 
will  be  enabled  to  run  their  own  affairs 
in  their  own  way,  free  from  any  dic- 
tations from  those  whose  business 
should  be  to  serve  them. 

Prosperity,  because  of  the  large 
number  of  independent  productions 
that  will  be  on  the  market  to  enable 
the  exhibitor  to  give  his  clientele  only 
the  best  at  all  times. 

Prosperity,  because  there  are  com- 
ing independent  productions  of  un- 
dreamed-of magnitude. 

Prosperity,  because  the  dawn  of 
a  new  era  is  at  hand,  which  era  ra- 
diates prosperity,  bespeaks  prosperity, 
breathes  prosperity. 


Freedom,  because  the  exhibitor  has 
had  enough  of  slavery. 

Freedom,  because  the  exhibitor  has 
at  last  realized  that  there  is  no  reason 
for  him  to  be  a  slave  to  programs,  star 
series,  or  any  of  the  obsolete  meth- 
ods that  have  been  perpetrated  upon 
him. 

Freedom,  bec'ause  they  have  realized 
that  there  is  no  reason  for  them  to  sell 
an  interest  in  their  theatres  to  mon- 
opoly-interests, while  the  best  films  in 
the  market  are  being  made  by  inde- 
pendent producers. 

Freedom,  because  the  exhibitor  has 
come  to  the  realization  that  he  cannot 
be  profited  an  iota  by  signing  long 
term  and  exclusive  contracts. 

Freedom,  because  it  is  to  the  ex- 
biibitor's  advantage  to  run  his  own  bus- 
iness in  his  own  way.  free  from  the 
Simon  Legree  methods  of  monopoly 
interests. 

Freedom,  because  the  true  exhibitor, 
the  true  producer  and  the  true  dis- 
tributor wants  the  indtistry  to  progress 
and  not  retrogress. 

Freedom,  because  he  wants  to  be 
free,  to  be  enabled  to  enjoy  the  free 
things  of  life,  the  independence  of  his 
country,  his  home  and  his  business. 

Truly,  the  coming  year  will  bring 
forth  both  these  things  in  fullest  meas- 
ure, prosperity  and  freedom. 


A  moment  from  Tom  Moore's  latest  Gold- 
wyn  feature,  "  The  Gay  Lord  Qucx  " 

Realart  Growth  Since 
Birth  Is  Notable 

THE  year  just  closing  has  been  a 
momentous  one  for  Realart  Pic- 
tures Corporation,  for  during  the  year 
its  career  was  started. 

Realart's  records  for  the  half  year 
of  its  existence  is  one  of  which  it  is 
proud.    Here  it  is  in  Tabloid  form  as 
presented  by  Realart: 
Three  great  stars. 

Special  productions  by  two  of  the 
best  known  directors  and  more  to  be 
announced  soon. 

Initial  release  breaking  attendance 
records,  with  a  box-ofiice  pull  which  is 
inspiring  scores  of  messages  from  ex- 
hibitors. 

Nearly  two  million  dollars  in  con- 
tracts before  a  single  release. 

From  an  executive  force  of  two  men 
and  stenographers  on  June  15,  to 
present  personnel  of  nearly  two  hun- 
dred. 

Home  Office  covering  ten  thousand 
square  feet  of  de  luxe  Fifth  Avenue 
space. 

Twenty-one  branches  in  principal 
cities,  giving  an  exhibition  of  team 
work  in  selling  without  precedent. 

Outlook  for  1920?  Well,  that's 
mighty  promising.  There's  a  great  an- 
nouncement coming  very  soon  about 
some  new  tie-ups  that  will  command 
the  earnest  attention  of  all  exhibitors. 


Four  Hall  Releases 

Frank  G.  Hall,  president  of  Hall- 
mark Pictures  Corporation,  announces 
four  new  productions  for  the  New 
Year,  three  of  which  productions 
"High  Speed"'  to  be  released  January 
17th;  "Chains  of  Evidence" — January- 
21st  and  "A  Veiled  Marriage" — Febru- 
ary 14th  are  Hallmark  productions, 
releasing  on  the  Famous  Directors'  Se- 
ries. The  fourth,  "Carmen  of  the 
North,"  to  be  released  February 
28th,  is  British  American  Pictures 
Finance  Corporation's  picture,  releas- 
ing through  Hallmark. 


"Yankee  Doodle"  Book- 
ing Without  the  Girls 

After  establishing  a  record  which 
will  be  remembered  for  some  time  in 
the  motion  picture  industry,  the  Sol 
Lesser  Exchange  announces  that  be- 
ginning with  the  new  year,  they  will 
book  "  Yankee  Doodle  in  Berlin, "  the 
Mack  Seimett  travesty  without  the 
personal  appearance  of  the  Mack  Sen- 
nett  Bathing  Girls. 


ember  2  j  ,   i  9  i  9 


215 


In  this  Metro  group,  which  has  many  good  reasons  just  note  for  Yuletide  cheer,  are  Richard  A.  Rowland,  president;  Viola  Dana,  the  dainty 
May  Allison,  the  winsome  star;  Taylor  Holmes,  the  fun  maker;  Bert  Lytell,  the  talented;  Alice  Lake,  coming  favorite,  and  Mitchell  Lewis 


216 


Motion  Picture  News 


A  panel  of  Pioneer  factors:  On  left,  M.  H.  Hoffman,  Gen'l  Mgr.  of  the  Pioneer  Film.     Center — A  scene  from  "The  Hidden  Code."     On  right,  Grace  Davison,  star  of  the 

Pioneer  attraction,  "  The  Hidden  Code  " 


Zena  Keefe  Promoted  to 
Stardom 

It  is  not  often  that  an  actress  is 
asked  to"  make  good  twice  before  her 
name  is  put  in  electric  lights,  but  that 
is  what  happened  to  Zena  Keefe, 
Lewis  J.  Selznick's  new  star,  when 
she  signed  a  contract  to  appear  in  pic- 
tures for  the  Selznick  enterprises^ — 
and  she  has  succeeded. 

When  Zena  Keefe  was  engaged  by 
Myron  Selznick,  he  told  her  he  would 
not  star  her  at  once. 

"  In  one  year, "  said  Mr.  Selznick, 
"  if  you  have  made  good,  I  will  star 
you.  " 

Miss  Keefe  smiled,  accepted  the 
terms,  and  went  to  work. 

The  first  of  last  week,  Miss  Keefe 
began  work  as  a  star  at  the  Selznick 
Fort  Lee  studio  in  Sophie  Irene 
Loeb's  big  drama,  "  The  Woman  God 
Sent.  "  Larrj-  Trimble  is  directing  the 
picture. 


"  Checkers  "  in  Alaska 
at  Two  Dollars  Top 

"Checkers"  has  scored  emphatically 
on  another  "Great  W^hite  Way." 
While  its  Broadway  success  was  big, 
its  success  in  Alaska  is  said  to  have 
estalilished  a  new  record  for  that  far- 
away territory.  Playing  at  R.  A. 
Thome's  theatre  in  Fairbanks,  the 
William  Fox  production  established 
a  record  for  continuous  runs  in  Alas- 
ka, and  also  for  admission  prices. 
Two  dollars  (was  charged  for  the 
showing  of  "Checkers"  and  it  ran  for 
an.  entire  week,  with  daily  matinees. 


Release  Dates  Shifted 

A  change  in  the  releasing  dates  of 
Mack  Sennctt-Keystone  comedies  is 
announced  by  Triangle.  "A  Lunch 
Room  Romance."  a  one-reel  comedy, 
will  be  released  on  Jan.  4  and  "  Only  a 
Farmer's  Daughter,"  a  two-reel  Mack 
Sennctt-Keystone,  will  be  released  Jan. 
11. 

"A  Lunch  Room  Romance  "  features 
Mabel  Normand,  Roscoe  Arlmckle  and 
Ford  Sterling.  Louise  Fazenda  and 
Charles  Murray  are  the  stars  of  "Only 
a  Farmer's  Daughter." 


Japanese  Star's  Best  Effort 

Hayakawa  Believes  "  The  Tong  Man  "  Is 
Greatest  Picture  He  Has  Appeared  In 

t'T'HE  TONG  MAN,"  heralded  by  will  go  by  the  boards  in  this  latest 

■»■    motion  picture  critics  as  prob-  release.    Robertson-Cole  records  show 

ably  the   greatest    Sessue   Hayakawa  that  more  first-run  houses  than  in  the 

starring  vehicle  3'et  produced,  is  going  past  grabbed  this  great  picture,  and  in 

like  wild  fire,  according  to  reports  re-  many  instances  so  great  was  the  at- 

ceived  at  the  home  office  of  Robertson-  tendance  that  the  picture  was  held  over 

Cole.    Although  this  picture  was  given  for  several  days. 

to  the  trade  two  weeks  ago,  more  prints  "  I  am  honest  in  my  belief  when  I 

were  made  necessarj'-  by  the  volume  of  say  that  '  The  Tong  Man '  is  the  best 

first  run  business  on  this  great  Chinese  picture  I  have  ever  starrdd  in.  The 

melodrama.  story  is  truly  dramatic  and  the  settings 

A  pre-showing  of  this  latest  Robert-  and  locals  are  in  keeping  with  the 

son-Cole  release  at  Loew's  New  York  Chinese  touch.    I  agree  with  Clyde  C. 

theatre  satisfied   the  producing  com-  Westover,  the  author,  that  the  film  is 

pany  that  the  critics  were  right  when  in  direct  keeping  with  the  tense  mo- 

they  acclaimed  "  The  Tong  Man  "  one  ments    of   '  The  Dragon's  Daughter,' 

of  the  best  pictures  of  the  year.    So  the  book  which  was  adopted  for  the 

great  were  the  previews  of  the  critics  screen  by  Richard  Schayer,  one  of  the 

that    Robertson-Cole    inaugurated    a  best  known  experts  on  Chinese  cus- 

separate     advertising    and    publicity  toms." 

campaign,  using  their  views  as  a  basis.  The  above  was  the  report  sent  to 

Every  Robertson-Cole  Exchange  has  Robertson-Cole    at    the    preview  of 

successfully  conducted  a  special  cam-  "  The  Tong  Man "  at  the  Haworth 

paign  to  put  this  picture  over  and  from  Studios  in  California.   William  Worth- 

the  number  of  bookings  already  re-  ington  directed  the  latest  Hayakawa 

ceived,  all  previous  Hayakawa  records  success. 


Screen  Ad  Evil  Hit  by 
Universal 

Certain  producing  companies  which 
manufacture  and  distribute  one  reel 
educational  and  topical  films,  accord- 
ing to  Hal  Hodes.  editor  of  The  New 
Screen  Magazine,  distributed  by  Uni- 
%  crsal,  are  boasting  that  they  are  reap- 
ing a  harvest  from  national  advertisers 
who  pay  big  prices  for  having  their 
products  advertised  in  pictures. 

This  is  not  the  policy  of  the  Screen 
Magazine  he  says,  and  adds: 

"It  is  unfair  to  the  exhibitor  to  rent 
him  a  picture  for  which  the  producer 
has  already  been  well  paid  by  the  ad- 
vertiser,"' Mr.  Hodes  argues ;  "T  con- 
sider it  very  poor  business  judgment 
on  the  part  of  producers  to  work 
camouflage  on  the  exhibitor  and  the 
public,  for  sooner  or  later  they  will 
find  out  that  both  are  being  trimmed. 
If  the  public  discovers  that  its  favor- 
ite theatres  are  showing  pictures  which 
contain  thinly  disguised  advertising 
propaganda,  the  next  logical  step  will 
be  the  shunning  of  that  theatre." 


Tony  Moreno  in  a  New  Serial 

"  Smashing  Barriers  "  Will  be  Followed 
by  Big  New  Vitagraph  Chapter  Picture 


1^  HE  fifteenth  and  final  chapter  of 
"Smashing  Barriers,"  the  Vita- 
graph  serial  with  William  Duncan  as 
the  star,  has  just  been  released  and 
now  the  general  public  will  have  an 
opportunity  to  see  the  next  Vitagraph 
to-be-continued  feature,  "The  Invis- 
ible Hand,"  with  Antonio  Moreno  as 
star.  During  the  fifteen  weeks  that 
"Smashing  Barriers"  has  been  shown, 
one  chapter  a  week,  unsolicited  letters 
have  reached  Vitagraph  it  is  said,  not 
alone  from  exhibitors,  but  from 
pleased  "fans"  as  well,  praising  the 
picture  and  declaring  that  it  is  by  all 
means  the  best  serial  yet  produced. 
New  bookings  continue  to  pour  in  for 
the  serial  and  from  present  indica- 
tions it  will  be  months  before  this 
play  by  .Mbert  E.  Smith  and  Cyrus 


Townsend  Brady  has  completed  its 
initial  run. 

Those  who  have  had  a  private 
showing  of  the  first  few  chapters  of 
the  new  Antonio  Moreno  serial,  "The 
Invisible  Hand,"  are  confident  that  it 
will  surpass  even  "Smashing  Bar- 
riers" in  popularity.  It  is  also  the 
work  of  Messrs.  Smith  and  Brady. 
It  starts  right  off  with  an  innovation, 
giving  three  reels  in  the  first  chapter 
instead  of  the  customarj-  two,  and 
thus  firmly  implants  the  plot  of  the 
story  "right  off  the  reel."  They  have 
taken  the  Secret  Service,  with  all  its 
ramifications,  as  the  basis  of  tneir 
plot.  ■  The  hero  is  the  most  clever 
man  in  the  service.  He  sets  his  wits 
against  those  of  a  band  of  notorious 
crooks. 


Alexander  Film  Corp.  in 
New  Offices 

The  newly  formed  Alexander  Film 
Corporation,  of  which  William  Alex- 
ander is  President,  have  taken  over 
the  fourth  floor  of  the  Leavitt  build- 
ing, 126  ^^^  46th  St.,  New  York  City, 
now  being  occupied  by  the  Fox  Film 
Corporation,  the  latter  moving  to  their 
own  btiilding  sometime  in  January. 
Part  of  this  floor  will  be  used  by  the 
Alexander  Company  for  exchange  pur- 
poses, taking  in  the  Metropolitan  dis- 
trict. They  will  release  five  specials 
in  Februarv. 


W.  H.  Feature  a  Hit 

W'.  H.  Productions  Co.  report  that 
their  six-reel  feature,  "  The  Lost  Bat- 
talion "  now  being  released  on  the 
State  Rights  market,  and  which  is 
being  handled  in  the  New  York  state 
territory  by  Gardiner  S>-ndicate,  is 
meeting  with  phenomenal  success  dur- 
ing its  one  week  engagement  at  the 
Van  Curler  Opera  House  in  Schenec- 
tady. 


This  Universal  constellation  contains,  besides  Carl  Laemmle,  president,  Marie  Walcamp,  Dorothy  Phillips,  James  Corbett,  Priscilla  Dean,  Harry  Carey, 
Robert  Anderson,  Tsuri  Aoki,  Eddie  Polo,  Monroe  Salisbury  and  Mary  MacLaren.    Universal  at  this  Christmas  time  is  undergoing  a  season  of  un- 
usual prosperity 


218 


Motion  Picture  N  e 


A  Year  of  Selznick  Progression 


SLMMARIZIXG  the  accomplish- 
ments of'  the  past  j'car  and  listing 
the  plans  of  his  various  in.erests 
for  the  coming  twelve  months,  Lewis  J. 
Selznick  has  addressed  a  statement  to 
the  exhibitors  of  the  country.  Follow- 
jng  holiday  greetings  to  all,  he  writes : 
"The  year  1919  is  rapidly  drawing  to 
-a  close.  It  behooves  all  men  to  strike 
a  balance  and  set  down  in  recapituala- 
tion  in  their  activities  for  the  past 
year.  To  summarize  the  history  of 
their  labors  during  this  period  so  that 
what  mistakes  have  been  made  shall 
not  occur  again.  '  By  your  works  ye 
s'lall  be  known.'  This  is  to  the  great 
army  of  exhibitor  scattered  hither  and 
yon,  who  are  the  bone  and  sinew  of 
the  industry  means — how  have  you 
kept  your  promises  made  to  us  so  that 
we  in  turn  may  know  just  how  much 
can  be  placed  on  what  you  tell  us  in 
the  future? 

"Our  productions  and  policies  must 
have  had  your  support  as  evidenced  by 
the  fact  that  the  Selznick  Pictures  Cor- 
poration has  accomplished  tremendous 
things  during  the  year  of  1919.  A 
brief  resume  of  what  vve  have  done 
during  the  past  twelve  months  should 
make  it  easy  for  you  to  visualize  what 
we  will  do  in  the  months  to  come. 
To  prepare  for  the  production  of  pic- 
tures of  even  a  higher  degree  of  box- 
oflice  values,  ground  has  been  broken 
for  the  largest  and  most  fully  equip- 
ped cinema  studio  in  the  world.  New 
stars  have  been  added  to  the  Selznick 
ros'.cr  v.-ho  hav;  forged  lo  the  v^ry 


Interests  Expanded  and 
New  Ones  Acquired 
He   Shows  in 
Message 

foremost  ranks  among  the  great  artists 
of  the  screen.  The  Inisiness  and  ex- 
ploitation forces  ha\e  been  doubled. 
Keen,  alert  showmen  of  experience 
and  reputation  have  materially  assisted 
the  exhibitors  throughout  the  country 
in  securing  the  maximum  of  patron- 
age for  their  theatres  through  the  ex- 
ploitation of  Selznick  Pictures. 

"A  national  advertising  campaign  has 
been  started  not  only  covering  the  im- 
portant newspapers  of  United  Stales, 
but  such  magazines  having  tremendous 
circulation  and  influence  as  the  Satur- 
day Evening  Post,  Ladies  Home  Jour- 
nal, Pictorial  Review,  McClure's  Ma- 
gazine, Country  Gentleman,  Blue 
Book,  Red  Book,  Green  Book,  Photo- 
play Magazine,  Motion  Picture  Maga- 
zine, Pictureplay  Home  Sector,  and 
the  American  Legion  Weekly.  In  ad- 
dition to  these  ad  news  of  publicity, 
the  concentrated  drive  was  made  on 
every  newspaper  in  the  United  States 
conducting  a  motion  picture  depart- 
ment. 

"I  extended  my  own  personal  activ- 
ities in  the  distribution  and  releasing 
of  pictures  during  1919  by  forming 
with  Mr.  Briton  N.  Busch,  the  Repub- 
lic Distributing  Corporation.  The  Re- 
public  ]  )istr:l;uting   CorporaHon  will 


distribute  Prizma  Natural  Color  Pic- 
tures, Kinograms,  and  features  bought 
from  indepndent  producers. 

"I  also  formed  a  partnership  with 
L.  Lawrence  Weber,  this  organization 
to  be  known  as  Weber  Productions, 
Inc.  Mr.  Weber,  one  of  the  leading 
theatre  managers  of  America,  is  no 
newcomer  to  the  motion  picture  field 
as  he  introduced  Petrova  to  the  screen. 

"The  National  Pictures  Theatres, 
Inc.,  was  also  born  during  1919  for 
the  purpose  of  taking  the  exhibitors  of 
the  country  into  a  sustain  cooperative 
partnership  with  me  whereby  we  are 
enabled  to  get  together  on  a  profit 
sharing  basis. 

"National  Picture  Theatres,  Inc.,  has 
met  with  the  endorsement  of  a  huge 
multitude  who  have  so  far  signified 
in  no  uncertain  terms  their  interest  in 
this  enterprise  that  is  theirs'  and  mine. 
Firmly  believing  that  there  should  be 
cooperation  between  capital  and  labor 
and  that  labor  has  certain  claims  that 
should  be  recognized  on  the  same  prin- 
ciple, I  feel  that  exhibitors  should 
participate  in  the  profits  growing  out 
of  the  success  of  productions  and  their 
distribution. 

"I  could  not  alone,  single  handed 
been  of  service  in  making  j'our  thea- 
tres a  success.  It  was  your  expres- 
sions of  good  wishes  made  in  material 
form  that  enabled  me  to  do  as  much 
as  I  have  and  given  mc  the  opportunty 
to  do  even  more." 


Aquatic  Venus  to  Have 
Her  Own  Company 

Annette  Kellermann  and  her  perfect 
figure  have  left  the  legitimate  stage 
and  will  again  be  seen  in  silent  drami 
She  has  closed  a  contract  to  appear  in 
a  series  of  pictures  to  be  presented  L> 
Sol  Lesser,  well  known  shadow  ini- 
pressario. 

Miss  Kellermann  will  head  her  own 
organization,  and  have  full  charge  d 
production,  including  the  selection 
director,  story,  and  players.    It  is 
intention  to  make  the  first  Kellernu 
production  even  more  elaborate  tt 
her  previous  efforts,  "The  Daugh 
of  The  Gods"  and  "Neptune's  Daui 
ter."    Mr.  Lesser  states  that  the  ini 
production  will  not  cost  in  excess 
3600,000.00.    Several  months  are  to 
required  in  staging  the  plaj-.  Whi 
the  title  of  the  first  production  is  wi 
held  for  the  time  being,  it  was  iearn( 
however  that  a  number  of  scenes 
be    laid    in    the    Hawaiian  Islan 
Others  will  be  staged  in  San  Francisi 
There  is  a  possibility  that  the  comp 
may  go  to  Australia  and  New  Zealai 
for  some  of  the  locations. 


Neilan  to  Guarantee  His  Output 


MARSHALL  NEILAN.  who  re- 
cently formed  his  own  inde- 
pendent producing  organiza- 
tion and  who  has  figured  prominen.ly 
in  producer-amalgamation  stories  dur- 
ing the  past  few  months,  last  week  re- 
viewed his  plans  for  the  coming  year 
at  his  studio  in  Lo|  Angeles. 

"  During  the  year  now  drawing  to  a 
close,"  said  Mr.  Neilan,  "  I  have  per- 
fected arrangements  which  clearly  in- 
dicate that  the  coming  season  will  be 
the  most  important  for  me  since'  I 
became  affiliated  with  the  industry 
some  nine  jears  ago. 

"  In  1920  I  hope  to  realize  the  ambi- 
tions and  ideals  in  motion  picture  pro- 
duction which  I  have  held  for  a  long 
time.  In  the  formation  of  Marshall 
Neilan  Productions  I  attain  the  basic 
principles  for  the  fulfillment  of  these 
ambitions  and  for  the  first  time  in  my 
career  as  a  director,  I  will  be  able  to 
produce  pictures  as  I  feel  they  sbouU! 
be  produced. 

"The  output  of  my  organiza  ion 
cannot  at  this  time  be  scheduled.  Un- 
der my  plan  to  make  good  pictures  re- 
gardless of  any  set  quantity,  such  a 
thing  as  a  detailed  release  schedule  for 
my  year's  product  is  out  of  the  ques- 
tion. I  may  make  eight  pictures  and 
I  may  make  two,  it  all  depends  upon 
the  results  I  attain  in  my  work.  When 
one  picture  is  finished,  which  means  it 
has  come  up  to  certain  standards,  I 
will  start  the  next  and  not  before.  I 
can  state,  however,  that  my  pictures 
will  be  good  attractions  both  in  an  ar- 


Sufficient  Time  to  Assure 
Quality  in  Produc- 
tions His  Aim 

tistic  way  and  from  the  standpoint  of 
the  box-ofiice.  This  is  not  said  with 
any  feeling  of  egotism.  It  merely 
means  that  I  will  not  release  a  produc- 
tion unless  it  reaches  a  standard  at 
least  on  par  with  my  best  efiforts  of  the 
past.  If  it  takes  me  six  months  to 
make  a  good  picture,  I  will  be  satis- 
fied at  the  end  of  that  time,  that  the 
quality  of  my  production  warrants  this 
effort.  After  all,  the  returns  on  one 
big  success,  are  greater  than  those  on 
two  or  three  poor  ones.  So  the  time 
consumed  in  making  these  poor  ones 
might  better  be  used  in  carefully  put- 
ting on  one  good  one. 

"  I  do  not  guarantee  for  the  coming 
year,  a  string  of  productions  and  urge 
the  exhibi:or  to  depend  upon  my 
product  as  '  the  backbone  for  his  year".-; 
business.'  Marshall  Neilan  Produc- 
tions is  one  organization  that  carries 
out  in  spirit  and  to  the  letter  the 
phrase  which  so  many  organizations 
would  like  to,  but  because  of  overhead, 
cannot  live  up  to,  namely,  fewer  and 
better  pictures.  I  will  not  permit  my 
productions  to  be  sold  in  a  group  for  I 
cannot  say  how  the  quality  of  my  third 
release  will  compare  with  that  of  my 
first.  My  pictures  are  booked  individ- 
ually and  upon  the  merit  of  each  will 
depend  the  returns.  Each  picture  is 
handled  as  a  separate  institution  and 


racli  film  will  stand  or  fall  on  its  own 
merit. 

"  I  believe  in  ofTering  a  produc  ion 
on  its  merits  as  a  production  and  not 
for  its  publicity  possibilities.  A  good 
production,  even  if  it  present  a  story 
never  heard  of,  will  compel  profits. 
Whereas,  past  performances  have 
proven,  a  famous  story  that  is  of  ques- 
;ionabIe  motion  picture  value,  is  a  risky 
investment. 

"  In  keeping  with  this  idea  I  will  not 
attempt  to  present  films  written  around 
stars.  First  comes  the  story  and  then 
I  will  obtain  the  best  talent  possib.e  to 
portray  my  story.  This  is  the  only 
real  way  of  getting  the  best  out  of  a 
production. 

"  During  the  coming  year  the  pro- 
ducer will  occupy  a  position  of  strength 
never  before  approached.  Radical 
steps  will  be  taken  to  get  his  product 
to  the  exhibitor  without  'the  overhead 
with  which  he  is  now  charged  for  the 
privilege.  The  exhibitor  and  producer 
will  undoubtedly  get  closer  together 
during  the  next  twelve  months  than 
ever  before. 

"  There  are  various  other  plans 
which  I  have  in  mind  at  present  which 
however,  are  not  ready  for  publication 
at  this  time.  The  coming  year  will  see 
a  general  upheaval  in  the  industry 
which  will  smash  old  traditions  and 
systems.  Regardless  of  what  hap- 
pens, quality  of  production  will  al- 
ways reign." 


Kleine  to  Reach  All  with 
"  Deliverance  " 

A  Christmas  present  lovers  of  n  ov- 
ing  pictures  will  receive  this  ye:.:  is 
George  Kleine's  presentation    of  Jit 
famous  blind  and  deaf  Helen  Keller 
in  the  remarkable  photo  story  of  her 
life,    entitled    "Deliverance."  Fully 
twenty-five  companies  will  be  launclied 
by  Christmas  time  and  Mr.  Kleine  has 
decided  to  offer  it  as  a  popular  priced 
attraction  so  that  everj-  man,  woman 
and  child  in  America  can  afford  to 
see    this    picture    of    "the  mirac 
woman,"  so  often  called  "the  eigh^ 
wonder  of  the  world."  "Deliverance 
is  entertained  pure  and  simple  with 
lot  of  humorous  and  human  situation 
as  well  as  some  exquisitely  beautift 
scenes. 


Transfer  of  Interest  in 
Local  Combine 

Max  Edelhertz  of  the  theatre  com- 
bination which  owns  the  Hamilton 
and  Oriole  in  Brooklyn  and  the  Me- 
tropolis, Colonial  and  Wonderland  in 
Manhattan  announces  that  his  br  •  ' 
Bernard  Edelhertz  has  purchased  v 
-interest  of  S.  Lazarus.  Mr.  Lazarus 
according  to  the  report,  no  longer  has 
any  interest  in  the  combination ;  either 
in  a  financial  or  managerial  wa^ 


Mitchell  Lewis  is  star  in  "  The  Last  of 
His  People,"  a  Select  production 


December  2  y ,  1919 


219 


T/iese  Famous  Player s-Laskyites  extend  Holiday  Greetings.    Top  tow — Thomas  Meighan,  Irene  Castle,  Adolph  Ziikor,  William  S.  Hart,  Ethel  Clayton. 
Second  row — Bryant  Washburn,  Violet  Heming,  "Fatty"  Arbuckle,  Marguerite  Clark.    Third  row — Houdini,  Dorothy  Gish,  Lionel  Barrymore,  Billie 
Burke,    Fourth  row — Ernest  Truex,  Elsie  Ferguson  (large  cut),  Jesse  L.  Lasky,  Mae  Murray,  Syd.  Cliaplin.    Bottom  row — Wallace  Reid,  Robert  War- 
wick, Mr.  and  Mrs.  Carter  De  Haven,  John  Barrymore,  Al.  St.  John 


220 


Motion  Picture  New 


Exhibitors  Publicize  New  Drama 


WORD  of  mouth  advertising,  ac- 
cording to  the  Hodkinson  offi- 
ces, has  outstripped  producer 
exploitation  in  the  case  of  J.  Parker 
Read's  special  production  starring 
Louise  Glaum,  "The  Lone  Wolf's 
Daughter,"  by  Louis  Joseph  Vance. 

For  a  period  of  two  weeks  there  was 
just  one  positive  print  of  this  produc- 
tion available  for  exhibitor  screenings, 
this  being  while  the  duplication  of 
printing  was  in  work  in  the  California 
laboratories.  With  the  exception  of 
thirty  invited  exhibitors  in  Chicago 
who  saw  this  print  one  morning  while 
the  print  broke  its  journey  to  New 
York,  not  another  exhibitor  has  seen 
Miss  Glaum  in  this,  her  latest  work 
for  the  screen. 

And,  despite  this,  according  to  the 
Hodkinson  statement,  the  word  of 
mouth  praise  and  discussion  of  "  The 
Lone  Wolf's  Daughter"  that  spread 
outward  in  increasing  circles  from 
Chicago  has  caused  more  than  a  hun- 
dred of  the  country's  biggest  exhib- 
itors during  the  interval  of  waiting 
for  prints  to  reach  the  Hodkinson  of- 
fices to  telegraph  the  Hodkinson  New 
York  home  office  asking  whether  the 


Word  of  Mouth  Boosts 
Spread  Word  on  New 
Read  Production 

home  office  print  had  been  received, 
and  whether  it  could  be  shipped  to  this 
or  that  big  first  run  to  give  him  an 
advance  screening,  with  the  promise 
that  he  would  hold  open  an  immediate 
playing  week  for  the  production  based 
on  what  he  had  heard  about  it.  To 
do  this  was  manifestly  impossible,  but 
the  situation  was  saved  by  the  prompt 
arrival  of  the  branch  prints  in  all  of- 
fices and  a  resultant  series  of  book- 
ings from  the  bigger  exhibitor  groups 
in  the 

"  The  Lone  Wolf's  Daughter  "  was 
booked  by  exhibitors  for  such  quick 
playing  dates  that,  it  is  said,  they  did 
not  even  assure  themselves  whether 
the  lithographs  and  accessories  would 
be  available  in  their  city  for  the  dates 
they  set.  One  of  the  biggest  of  Mid- 
dle Western  exhibitors  brushed  this 
aside  by  saying  he  would  make  his 
own  accessories  if  necessary  from 
stills,  and  promptly  wired  the  Hodkin- 


son home  offices  for  a  batch  of  stills  to 
come  to  him  by  special  delivery.  Rec- 
ognizing the  apparent  bigness  of  the 
production  and  the  urgency  of  having 
it  introduced  to  the  public  with  its 
complete  line  of  unusual  accessories, 
the  Hodkinson  organization  at  once 
caused  such  premature  play  dates  to  be 
canceled  in  justice  to  the  picture  and 
the  exhibitors  seeking  to  play  it. 

J.  Parker  Read,  Jr.,  says  the  Hod- 
kinson offices  have  set  a  hard-to-equal 
standard  of  production  in  this  drama 
that  begins  amid  the  grandeur  and 
splendors  of  Buckingham  Palace,  takes 
in  the  French  quarter  of  Soho  in  Lon- 
don and  plunges  its  spectators  into  the 
depths  of  mysterious  Limehouse  and 
its  Chinatown  environment  with  hun- 
dreds of  Chinese  engaged  for  these 
scenes. 

Louise  Glaum,  in  California  and  al- 
ready well  underway  with  her  next  big 
production,  has  enjoyed  the  unusual 
experience  of  receiving  letters  and  tel- 
egrams from  thirty  Hodkinson  repre- 
sentatives, the  tenor  of  which  messages 
is :  "  Watch  us  establish  new  records 
for  our  offices  with  "The  Lone  Wolf's 
Daughter.'  " 


Mary  Miles  Minter  Wins  Praise 


FRED  MILLER  picked  Mary 
Miles  Minter  in  "  Anne  of  Green 
Gables  "  to  open  his  New  Miller 
theatre  on  November  29  after  exten- 
sive alterations  on  the  theatre  had 
been  completed.  According  to  Mr. 
Miller's  report,  his  expectations  for  a 
successful  inaugural  of  the  rebuilt 
picture  palace  were  exceeded.  Sim- 
ilar reports  of  box-office  successes  are 
said  to  have  come  to  Realart  from 
A.  G.  Talbott,  Managing  Director  of 
the  America  theatre,  Denver,  and 
from  D.  W.  Maurice  of  Lafayette, 
Ind. 

Mr.  Miller  in  presenting  Miss  Miii- 
ter  for  the  initial  presentation  at  his 
big  theatre  gave  her  production  an 
unusual  amount  of  advance  advertis- 
ing. Billboards  throughout  the  city 
were  papered  with  "Anne  of  Green 
Gables"  and  Mr.  Miller  spent  a  con- 
siderable amount  in  the  newspapers. 

The  result  of  his  efforts  is  best  ex- 
pressed in  his  telegram  sent  to  Real- 
art.    The  message  follows: 

"  Opened  my  new  house  with 
'  Anne  of  Green  GableS '  to-day.  Busi- 
ness far  exceeded  expectations,  lines 
extending  block  each  way.  Crowds 
unable  to  secure  admission.  People 
spoke  glowingly,  congratulating  me  on 
this  exceptional  Realart  production. 
Am  particularly  elated  was  fortunate 
to  secure  Realart  star  releases.  Mary 
Miles  Minter  wonderful.  Fred  Miller, 
Miller's  New  Theatre." 

Following  the  success  of  "  Anne  of 
Green  Gables"  at  the  New  Miller,  the 
picture  was  shown  in  San  Francisco 
and  Oakland  in  conjunction  with 
elaborately  exploited  personal  appear- 
ances of  the  star.  San  Francisco 
newspapers,  it  is  stated,  opened  their 
columns  to  the  visitor,  and  on  the  day 
before  the  opening  of  the  picture  and 
prior  to  Miss  Minter's  arrival,  there 
had  already  been  printed  twelve 
photographs  in  five  newspapers  and  a 
•corresponding  amount  of  press  matter. 


Fred  Miller  Opens  Big 
New  Theatre  with 
Realart  Star 

Following  her  arrival  in  San  Fran- 
cisco, Miss  Minter  made  a  personal 
appearance  at  the  Turner  and  Dahn- 
ken  theatres  in  Oakland,  where  her 
photoplay,  "  Anne  of  Green  Gables," 
has  been  packing  the  house,  accord- 
ing to  Manager  Perry. 

Next  day  the  Realart  star  was  ush- 
ered into  San  Francisco  again  by  the 
newspaper  reports  of  her  activities 
the  previous  day  in  Oakland.  Miss 
Minter's  presence  in  the  city  and  the 
news  of  her  personal  appearance  at 
the  Tivoli  are  reported  to  have  re- 
sulted in  large  patronage  at  the  the- 
atre, according  to  Mr.  Dahnken's  re- 
port, which  follows : 

"Despite  unfavorable  weather  Mary 
Miles  Minter  in  'Anne  of  Green 
Gables '  proved  excellent  drawing 
card  at  Tivoli.  Wednesday  we  had 
constant  line-up  block  long  at  box-of- 


fice though  it  was  pouring  rain.  Con- 
sider this  remarkable  tribute  to  your 
little  star  and  her  initial  Realart  pro- 
duction. Congratulations." 

Realart  officials  were  equally  enthu- 
siastic over  the  reports  which  came 
from  Denver  and  Lafayette.  A.  G. 
Talbott,  Managing  Director  of  the 
America  theatre,  Denver,  wired : 

"  Mary  Miles  Minter  in  '  Anne  of 
Green  Gables '  closed  a  week's  run 
yesterday.  Each  day's  receipts  after 
Monday  larger  than  on  the  preceding 
day.  Congratulations." 

From  D.  W.  Maurice  of  Lafayette 
the  following  wire  was  received : 

"  '  Anne  of  Green  Gables '  best  in 
years.  Mary  Miles  Minter  a  dream. 
Capacity  business  against  Pickford 
and  Fairbanks.  When  will  next  Min- 
ter be  ready.  I  am  strong  for  Real- 
art  if  this  is  sample  of  your  coming 
pictures." 


Special  Process  to  Fore 
in  F.  P.  Lasky  Film 

When  "Why  Change  Your  Wife?" 
the  latest  of  the  Cecil  B.  De  Mille 
special  productions,  reaches  the  screen 
the  public  will  be  given  an  opportunity 
to  witness  some  color  work  which  is 
said  to  mark  another  step  forward  in 
the  artistic  and  technical  advance  of 
the  motion  picture. 

"Why  Change  Your  Wife?"  is  in 
no  sense  a  natural-color  production 
nor  does  colored  photography  figure  in 
it.  But  some  unusually  beautiful  night 
scenes  have  been  glorified  by  the  ad- 
dition of  hints  of  color. 

The  process  involved  is  the  special 
property  of  the  Famous  Players-  Lasky 
Corporation. 


A    moment   from  Universal's 
"  The  Triflers  " 


production. 


Long  Runs  on  Triangle 
Re-issues  the  Rule 

Reports  from  the  Triangle  exchanges 
show  that  first  run  houses  throughout 
the  country  are  booking  for  long  runs 
or  extra  days  Triangle  recreated  re- 
leases. These  productions,  according 
to  the  reports,  are  meeting  with  in- 
stant favor  with  wide-awake  exhibi- 
tors, due  to  the  features  containing  as 
a  rule  several  stars  of  recognized  box- 
office  value. 

'"  The  Flame  of  the  Yukon,"  a  Thos. 
H.  Ince  production  featuring  Dorothy 
Dalton,  the  first  of  the  recreated  issues 
being  released  hy  Triangle,  is  receiving 
first  run  bookings  and  longer  runs  in 
many  of  the  best  houses  from  coast  to 
coast.  Moreover,  many  of  the  theatres 
are  working  it  on  percentage  and  it  is 
proving  a  rich  harvest  for  their  own- 
ers. The  Liberty  theatre,  Duluth,  and 
Regent  of  St.  Paul,  each  ran  the  pic- 
ture a  full  week  on  percentage,  and 
percentage  runs  were  also  given  to  the 
Dorothy  Dalton  feature  by  many 
houses  with  great  success. 


Keenan  Lends  Personal 
Aid  to  Exploitation 

Pathe  states  that  Frank  Keena3 
takes  an  active  part  in  the  exploita- 
tion of  his  vehicles.  As  an  instance 
of  the  star's  interest  in  publicizing  his 
pictures,  Pathe  cites  a  letter  which  was 
recently  written  by  Mr.  Keenan  and 
addressed  to  clubs,  labor  unions,  K.  of 
C.  councils,  universities,  and  school- 
superintendents  throughout  the  coun- 
try. This  circular-epistle,  couched  in 
language  of  a  most  personal  tone, 
called  attention  to  his  Pathe  release, 
"Brothers  Divided,"  and  expressed  his 
intention  of  keeping  in  intimate  per- 
sonal contact  with  the  exhibitors  of 
the  country  in  the  exploitation  of  his 
pictures. 


Violet  Heming  who  plays  the  role  of  "Every- 
woman"  in  the  Paramount-Artcraft  produc- 
tion of  that  name 


Eugene  O'Brien  finished  his  fourth  Selr- 
nick  picture  last  week.  Its  title  is  "  Hi* 
Wife's  Money."  Mr.  O'Brien's  fifth  picture 
has  not  been  selected. 


United  Soon  Releases 
"  Eternal  Mother  " 

Florence  Reed  in  "The  Eternal 
Mother"  will  shortly  be  released  by 
United  Picture  Theatres  of  America, 
President  J.  A.  Berst  announces. 

The  feature  was  produced  by  Tri- 
bune Productions  Incorporated  under 
the  direction  of  Will  S.  Davis  and  is 
from  an  original  story  specially  writ- 
ten for  Miss  Reed. 


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EQUITY  PICTUEES 


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AEOLIAN  UALL 


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EQUITY  PICTURES 


AEOLIAN  UALL 


ESTABLISHING  the  most  sensational  series  of  receipts 
and  Box  Office  records  in  the  history  of  the  industry  in 
hundreds  of  theatres  and  giving  the  public  the  finest  character 
of  entertainment  seen  in  years  .  .  .  the  film  version  of  the 
stage  play  that  has  charmed  millions.    .    .  . 

Clara  Kimball 
Young 

IN 

"EYES  ^  YOUTH " 

Presented  by  HARRY  GARSON 
Directed  by  ALBERT  PARKER 


"Broke  every  existing  record 
ever  held  by  this  house  with 
Clara  Kimball  Young  in  'Eyes 
Of  Youth'  .  .  .  Opening  day 
amazed  us  .  .  .  Congratula- 
tions .  .  .  give  us  more  of 
these  box  office  winning  pro- 
ductions. .  .  ." — J.  N.  Ginns, 
Queen  Theatre,  Wilmington, 
Del. 

*  *  * 

SAN  FRANCISCO— "Eyes  of 
Youth"  enthralling. ...  Second 
week  opened  with  capacity 
houses.  . .  .What  more  can  we 
say? — Imperial  Theatre. 

CHICAGO,  111.— "Eyes  of 
Youth"  near  stampede. 
.  .  .  Playhouse  records  broken 
in  spite  of  50  per  cent,  ad- 
vanced prices.  .  .  .  Theatre 
compelled  to  close  its  doors. 
.  .  .  Crowds  massed  one  solid 
block  from  theatre. — Playhouse. 

*  *  * 

READING,  Pa.— Congratula- 
tions on  your  wonderful  pic- 
ture, "Eyes  of  Youth"  .  .  . 
one  of  most  wonderful  produc- 
tions I  ever  saw. — John  H.Cook. 


AEOLIAN  UALL 


LOS  ANGELES,  Cal— "Eyes 
of  Youth"  sensational  success 
.  .  .  done  largest  business  his- 
tory of  Kinema  on  paid  admis- 
sions and  cash  receipts. — 
George  Dumond,  Tally's 
Kinema. 


CHICAGO,  Nov.  5th— "Eyes 
of  Youth"  most  amazing  pro- 
duction. .  .  .  Cast  best  we  ever 
saw.  Miss  Young  far  superior 
to  anything  she  has  ever  done. 
.  .  .  Congratulations. — Greater 
Stars  Production  Co. 


READING,  Pa.,  Dec.  2nd— 
"Congratulations  on  your 
wonderful  production  'Eyes  of 
Youth.'  .  .  .  Capacity  busi- 
ness. Highest  praise  from 
patrons.  .  .  ." — Carr  &  Shad, 
Inc. 


YORK,  Pa.—"  Audiences 
greatly  pleased  with  'Eyes  of 
Youth'  .  .  .  bad  weather,  yet 
pulled  big  .  .  .  will  go  over 
big  all  week." — Hippodrome. 


PICTURES 


NEW  yORHo 


Playing  Engagements  Noiv  Being  Arranged  Through 
All  Equity  Franchise  Holders  In  All  The 
Principal  Cities  Of  The  United  States 


December  27,  iQip 


225 


Harvey  May  Head  Company 

Organization  to  Produce  Short  Reel 
Subjects  Only  Is  Rumored  Projected 


JOHN  JOSEPH  HARVEY,  director 
and  producer,  who  is  responsible 
for  the  production  of  the  Ernest 
Truex  Comedies,  is  reported  to  be  ne- 
gotiating with  a  group  of  prominent 
film  folk  who  are  about  to  launch  a 
new  film  distributing  organization  to 
be  exclusively  devoted  to  the  exploita- 
tion of  short-reel  subjects.  The  con- 
summation of  the  plans  and  the  actual 
inception  of  the  organization,  it  is 
said,  are  being  held  in  abeyance  until 
the  reported  information  that  the  Fa- 
mous Players-Lasky  Corporation  and 
others  of  the  larger  distributing 
mediums,  will,  upon  the  completion  of 
their  present  contracts  with  comedy 
and  other  short-reel  producers,  discon- 
tinue releasing  one  and  two-reeled  sub- 
jects— is  confirmed. 

Definite  information  as  to  who  the 
individuals  sponsoring  the  contem- 
plated organization,  are,  is  not  avail- 
able at  this  time,  although  they  are 
known  to  have  been  active  operators 
in  the  state-right  field  and  understood 
to  be  in  a  substantial  position  to  fi- 


nance the  venture.  In  a  general  way, 
the  plan  is  to  take  over,  or  contract 
with  an  independent  exchange  in  each 
of  the  major  cities,  which  exchange 
will  handle  only  one  and  two-reel  pro- 
duct. In  all  probability  each  of  these 
otViccs  will  be  known  as  The  Comedy 
Exchange. 

The  report  further  indicates,  that  the 
promoters  arc  in  a  position  to,  and  al- 
ready do  control  a  number  of  known 
brands  of  short-reel  productions,  and  it 
is  not  unlikely  that  Mr.  Harvey,  who 
produced  the  Briggs  Comedies — which 
prior  to  the  expiration  of  their  re- 
leasing contract,  were  released  through 
F.  P.  L. ;  and  who  also  produced  the 
Truex  Comedies,  which  have  since 
been  suspended  on  account  of  Mr. 
Truex's  acceptance  of  a  role  in  a  new 
place  which  opens  this  week  in  Stam- 
ford, Conn. — will  either  contract  to 
produce  two-reel  comedies  for  the  new 
organization,  or  to  acquire  the  product 
of  other  short-reel  producers  for  re- 
lease by  them,  or  both. 


Many  Aids  on  "Eve  in  Exile" 

American  Special  Has  Attractive  Line 
of  Posters;   Practical  Suggestions  Too 


POSTERS  that  show  exceptionally 
skillful  designing  with  an  eye  to 
the  demands  of  exhibitors  and  the 
psychology  of  picturegoers,  are  those 
composing  the  series  issued  by  the 
American  Film  Company  in  conjunc- 
tion with  Pathe  for  its  new  "  Flying 
A  "  Special,  "  Eve  in  Exile." 

These  include  a  one-sheet  which 
gains  favor  not  only  because  it  is 
striking,  but  because  it  presents  the 
two  lovers  in  a  pleasing  pose  that  man- 
ages to  get  over  their  sentimental  in- 
terest in  each  other  without  resorting 
to  the  ancient  and  hackneyed  device  of 
the  "clinch." 

There  are  two  three  sheets,  one  a 
full-length  portrait  of  Charlotte 
Walker,  the  other  a  still  of  the  horse- 
whipping scene,  with  Thomas  Santschi, 
Violet  Palmer  and  Miss  Walker  mak- 
ing up  the  group. 

The  six-sheet  shows  the  star  defy- 
ing Thomas  Santschi  as  he  towers 
above  her  on  horseback,  and  the  twen- 
ty-four-sheet is  a  clever  play  of  the 
artist's  brush  upon  the  Garden  of 
Eden  theme  suggested  by  the  title  of 
the  film.  One  of  the  poster  series  is 
reproduced  herewith. 


Among  the  practical  suggestions  of- 
fered to  the  exhibitor  for  properly  ex- 
ploiting the  film  is  a  street  stunt  staged 
with  the  help  of  a  pretty  girl,  a  rube 
and  a  ramshackle  auto  loaded  to  the 
final  inch  with  the  bags,  trunks  and 
hat-boxes  which  Eve  carries  with  her 
into  exile.  The  auto  displays  a  plac- 
ard with  a  teasing  advertising. 

For  theatres  that  go  in  for  special 
presentation,  the  Campaign  Book  out- 
lines an  allegorical  prologue  that  is 
effective  and  artistic,  and  at  the  same 
time  fairly  simple  and  inexpensive  to 
put  across. 

The  Campaign  Book  is  accompanied 
by  a  special  Press  Sheet. 


June  Elvidge  whose  contract  with  World 
will  shortly  be  completed,  has  signed  with 
Mayflower  Pictures  Corp. 


Doug's  mug  acquiring  some  embellishments  in  "When  the  Clouds  Roll  By" 

Lasky  Studio  Six  Years  Old 

From  Small  Beginning  Western  Plant 
Has  Developed  to  Great  Proportions 

S  an  example  of   the  consistent     -Mille  again  produced  this  picture  and 
growth  of  the  Famous  Players-    comparisons    between    the    two  evi- 
Lasky  Corporation  west  coast  studio    denced  the  growth  of  the  industry  in 

the  matter  of  detail  and  investiture. 


A 


in  Hollywood,  it  is  interesting  to  re 
call  that  it  was  just  six  years  ago 
December  6,  that  Cecil  B.  De  Mille  and 
Fred  Kley,  (the  latter  now  studio  man- 
ager) left  New  York  for  Hollywood, 
California,  to  start  the  Jesse  L.  Lasky 
Feature  Play  Company  studio.  The 
organization  had  been  perfected  in 
New  York  with  Mr.  Lasky,  who  came 
west  shortly  afterward. 

The  studio  then  consisted,  when  ac- 
tually in  existence,  of  •  one  building 
which  contained  beside  the  executive 
offices,  the  carpenter  shop,  dressing 
rooms,  scene  painters'  dock  and 
property  room.  There  was  a  stage 
measuring  22  x  35  feet. 

The  present  Dirfctor  General,  Cecil 
B.  De  Mille,  with  Mr.  Kley,  arrived  in 
Los  .^rlgcles  December  11th.  On 
December  29th  the  first  scene  was  shot 


Several  months  later,  William  De 
Mille,  brother  of  C.  B.  De  Mille,  ar- 
rived to  do  scenario  work.  He  had 
a  small  ofiice  built  and  was  afterward 
transferred  from  one  new  structure  to 
another  until  the  present  scenario  row 
was  constructed  and  his  picturesque 
office  and  study  built. 

To-day  the  studio  covers  two  square 
blocks;  it  represents  an  investment  in 
buildings,  land  and  equipment  of  prob- 
ably more  than  a  million  and  a  half 
of  dollars.  In  addition  there  is  the 
Morosco  studio  on  Occidental  boule- 
vard. 

The  Lasky  studio  is  devoted  to  Par- 
amount-Artcraft  pictures  with  eight  or 
nine  companies  working  and  a  vast 
force  of  people  employed.    Thus  does 


for  the  first  Lasky  production,  "The  time  bring  changes  in  this  fifth  largest 
Squaw  Man."    Only  recently  Mr.  De  industry. 


Due  to  a  mistaken  impression  that  "Sky- 
Eye,"  the  sensational  aviation  picture  being 
distributed  by  Sol  Lesser  is  a  serial,  the 
organization  takes  this  means  of  stating  that 
it  is  a  feature  production  m  six  reels. 


Work  on  the  forthcoming  Arthur  F.  Beck 
serial  "The  Isle  of  Jewels"  has  been  com- 
pleted. 


Barnhard  Boosts  Short  Drama 

Capital's  President  Sees  Increasing 
Demand  for  Two  Reelers  with  a  Story 


THE  pronounced  demand  which  is 
reported  increasing  in  volume,  for 
high-class  two-reel  dramas  and  other 
"  short  stuff  "  of  real  quality  is  inter- 
estedly dealt  with  by  S.  L.  Barnhard, 
president  of  the  Capital  Film  Com- 
pany, in  a  statement  issued  last  week 
on  the  policy  of  his  concern. 

"  We  have  three  companies  working 
at  present,"  said  Mr.  Barnhard,  "  the 
schedule  of  production  calls  for  24 
pictures  a  year  from  each  company,  or 
an  average  of  two  a  month,  and  we 
have  had  to  speed  up  this  schedule 
in  order  to  keep  pace  with  releasing 
demands. 

"  There  is  no  chance,  according  to 
exhibitors  and  producers  ,  that  the 
short  productions  will  entirely  super- 
sede the  features  of  five  or  six  reels  in 


length.  But  it  is  practically  certain 
that  the  'padded'  features  must  go. 

"  Taking  the  entire  production  out- 
put of  five-reel  feature  pictures,  there 
seems  to  be  no  doubt  that  at  least  25 
per  cent,  of  these  lack  sufficient  theme 
power  to  warrant  the  five  reels  of 
footage.  As  two-reelers,  these  pictures 
would  '  get  across,'  whereas  in  five 
reels  they  become  draggy  and  monot- 
onous. 

"  With  theatres  all  over  the  country 
asking  for  two-reel  dramas,  produc- 
ers will  scrutinize  more  carefully  than 
ever  the  stories  submitted  for  feature 
length  production.  And,  unless  these 
stories  measure  up  to  feature  require- 
ments, the  tendency  will  be  to  turn: 
them  out  in  two  reels  instead  of  five. 


226 


Motion  Picture  News 


I\'eutfap€r*  and  theatre  publicity  men  have  our  permittion  to  reproduce  this  drawing  provided  credit  is  given'^Motion  Picture  Nmwt 


December  2y,  1919 


227 


On  the  West  Coast 


The  first  official  confirmation  of  the 
recent  report  that  the  Associated  Pro- 
ducers have  completed  their  organiza- 
tion, was  sent  out  this  week  from  the 
Ince  studio,  in  which  it  was  stated  that 
Thomas  H.  Ince  had  been  elected  gen- 
eral manager,  and  Mack  Sennett,  treas- 
urer. Official  information  is  also  given 
of  the  reported  name  of  the  organiza- 
tion which  is  to  be  "The  Associated 
Producers."  In  speaking  of  the  partici- 
pants in  the  formation,  the  name  of 
George  Loane  Tucker  was  included 
with  those  of  Messrs.  Ince,  Sennett, 
Neilan,  Dwan  and  Tourneur. 

The  statement  closes  with  the  terse 
remark:  "The  object  of  the  organiza- 
tion is  to  eliminate  the  middleman  in 
distribution."  The  rentals  on  combined 
productions  are  said  to  represent  a 
total  of  twenty  millions  annually. 

The  most  recent  produced  Charles 
Ray  picture  has  come  from  the  Ince 
editing  rooms  with  a  new  title  of  "A 
Village  Sleuth,"  this  having  been  sub- 
stituted for  "Watch  Out  William." 
Ray,  under  the  direction  of  Jerome 
Storm,  is  now  filming  "Homer  Comes 
Home,"  and  for  this  production  a  back 
east  small  town  street  has  been  built 
at  the  studio. 

Director  Fred  Niblo  has  begun  the 
filming  of  "The  Man  in  the  Moon," 
which  will  be  a  starring  vehicle  for 
Enid  Bennett.  Miss  Bennett  has  been 
on  a  vacation  for  the  past  several 
weeks,  while  Director  Niblo  was  loaned 
for  the  making  of  another  picture  star- 
ring Louise  Glaum,  by  the  J.  Parker 
Reed,  Jr.,  organization. 

Irvin  Willat,  with  the  Hobart  Bos- 
worth  Company,  is  still  at  Catalina  Isl- 
ands, and  it  will  take  at  least  another 
week  to  make  the  under-sea  scenes  for 
"Below  the  Surface."  Willat  has  es- 
tabHshed  cutting  rooms  at  the  island, 
and  is  editing  the  picture  when  the 
weather  conditions  are  not  satisfactory 
for  filming. 

Two  or  three  scenes  needed  for 
"Let's  Be  Fashionable,"  the  coming 
Douglas  MacLean-Doris  May  Ince 
pictures,  require  that  the  entire  com- 
pany spend  several  days  at  Catalina 
Islands.  The  scenes  required  cause  the 
company  to  photograph  these  on  sev- 
eral locations  to  be  found  only  on  the 
island. 


Desirable  settings  for  the  O.  Henry 
story,  "An  Afternoon  Miracle,"  have 
been  found  in  the  vicinity  of  Tia 
Juana,  Mexico,  and  Director  Dave 
Smith  went  to  that  place  this  week 
with  the  Vitagraph  Company  for  the 
filming  of  exteriors  for  this  play.  Jay 
Morley  and  Virginia  Nightingale  have 


been  cast  in  the  leading  roles  for  this 
picture. 

Gene  Paige  has  been  selected  by 
President  Albert  E.  Smith  as  leading 
woman  for  the  Black  Soviet  serial, 
which  will  feature  Joe  Ryan.  Miss 
Paige  arrived  from  the  east  this  week 
and  it  is  expected  production  will  be 
started  within  a  few  days. 

Montgomery  and  Rock  have  com- 
pleted the  filming  of  a  comedy  which 
has  been  titled  "Knights  and  Nighties," 
and  are  now  at  work  on  another  sub- 
ject. On  another  stage.  Director  Noel 
Smith  is  filming  interiors  for  a  com- 
edy featuring  Jimmy  Aubrey,  many  of 
the  scenes  for  which  are  laid  in  a  New 
York  department  store.  Big  interior 
store  settings  have  been  prepared  for 
this. 

President  Albert  E.  Smith  has  de- 
parted for  New  York,  after  spending 
several  weeks  at  the  Hollywood 
studios.  While  here  he  supervised 
making  of  plans  for  enlarging  the  pro- 
ducing plant  and  also  consummated 
contracts  with  William  Duncan  and 
Larry  Semon. 


For  the  first  time  in  several  weeks, 
everj^  producing  unit  of  the  Fox  studio 
is  now  busy  on  new  productions.  Those 
to  assume  activity  during  the  past  week 
are  headed  by  Gladys  Brockwell  and 
Madlaine  Traverse. 

The  complete  cast  for  the  initial 
Shirley  Mason  release,  "Her  Elephant 
Man,"  which  has  Albert  Roscoe  as 
leading  man,  includes'  Harry  Todd, 
Henry  J.  Hebert,  and  Miss  Ardito 
-Mellonino. 

Miss  Madlaine  Traverse  will  have 
"The  Penalty"  as  her  next  picture, 
which  is  an  adaptation  from  the  Henry 
Clifford  Colwell  novel  of  the  same 
name,  and  affords  the  star  an  intensely 
emotional  and  dramatic  role.  Howard 
M.  Mitchell  is  in  charge  of  directing 
this  picture  and  has  as  the  cast,  How- 
ard Scott  as  leading  man.  Jack  Rollens, 
Juvenile,  and  supporting  players  are 
Ben  Deely,  Edwin  Booth  Tilton,  Gene- 
vieve BHmm,  Elinor  Hancock  and  Cor- 
real! Girkham. 

A  modernization  of  the  Charles  Reed 
novel,  "White  Lies,"  is  to  be  Gladys 
Brockwell's  vehicle.  EDWARD  J.  LE 
SAINT  (please  use  caps  on  this  name 
for  he  says  I  never  mention  him) 
began  the  filming  of  this  picture 
this  week.  William  Scott  is  lead- 
ing man,  and  an  exceptional  array  of 
talent,  including  Josephine  Crowell, 
Violet  Schram,  Eddins  Kirk,  Charles 
K.  French.  Howard  Scott  and  Lule 
Warrenton  have  been  engaged  to  take 
the  principal  roles. 

In  addition  to  Margaret  Loomis,  who 
plays  the  lead  opposite  Tom  Mix  in 
"3  Gold  Coins,"  Director  Cliff  Smith 
has  a  cast  composed  of  Frank  Whit- 
som,  Bert  Hadley,  Dick  Rush,  Mar- 


garet Culliiigton,  Sylvia  Jocelyn,  Bon- 
nie Hill,  Syd  Jordan,  Walt  Robbins 
and  Frank  Weed  at  work  in  this  west- 
ern picture  at  Mixville,  the  William 
Fox  western  ranch. 


The  second  series  of  Screen  Classics 

■          have  all  been  completed  at  the  Metro 

Zlnmerj-aJ  ^mS'et^S'  studios  and  an  necessary  arrangements 

  ^  have  been  completed  for  filmmg  the 

third  series  and  productions  work  is 
being  started  by  all  of  the  several  com- 
panies. 


Universal  producing  units  are  one  by 
one  resuming  activities  at  the  studios 
after  three  or  four  weeks  between  pic- 
tures, three  new  subjects  being  put 
into  production  this  week.  It  has  been 
decided  the  next  James  J.  Corbett 
picture  will  be  "Kentucky  Jim," 
adapted  from  the  stage  success,  "Pals," 
by  Edmund  Day.  Jack  Ford,  who  di- 
rected the  previous  Corbett  picture,  and 
who  has  just  returned  from  a  vacation 
spent  in  New  York,  will  be  in  charge 
of  making  this  play.  This  play  will 
give  Corbett  opportunity  to  use  his 
educated  fists. 

Complete  cast  was  selected  and.  the 
work  of  filming  was  begun  on  the  sub- 
ject, "The  Primrose  Path,"  a  novel  of 
the  same  name  by  Bayard  Veillers,  by 
Director  Christy  Cabanne.  Support- 
ing Frank  Mayo  and  Josephine  Hill 
are  Mae  Busch,  Rudd  Christians  and 
Beatrice  Burnham.  Lynn  Reynolds  is 
working  with  Harry  Carey  and  the 
scenario  staff  in  preparing  the  con- 
tinuity for  "Alias  Whispering  White," 
and  the  first  work  of  filming  this  was 
started  this  week. 

Work  of  filming  "The  Moonriders," 
by  Director  Reeves  Eason,  has  been 
delayed  because  of  the  illness  of  the 
featured  player.  Art  Accord,  and 
Eason  is  now  busy  with  the  making  of 
a  two-reel  subject  entitled,  "Back 
From  the  Dead." 

Virginia  Brown,  who  has  been  en- 
gaged by  President  Carl  Laemmle  un- 
der a  five  years'  contract,  after  win- 
ning the  Fame  and  Fortune  popularity 
contest  conducted  by  a  national  screen 
magazine,  has  arrived  at  Universal 
City  and  will  be  cast  shortly  in  her 
tirst  part. 

George  Hivelj',  who  went  to  Japan 
with  Henry  MacRae  to  write  continu- 
ity for  "The  Petals  of  LacTez,"  has 
returned  to  Universal  City  and  re- 
sumed work  in  the  scenario  depart- 
ment there.  Owing  to  illness,  Mr. 
Hively  was  forced  to  give  up  his  work 
in  the  Orient. 

Complete  cast  for  the  remaining  epi- 
sodes of  the  Eddie  Polo  serial,  "The 
Vanishing  Dagger,"  has  been  given  out 
by  Director  Jacques  Jaccard,  the  list 
including  Thelma  Percy,  Ray  Ripley, 
Laura  Oakley,  Ruth  Royce,  Charles 
Brindley  and  others.  Upon  completing 
the  ten  episodes,  this  company  will  sail 
for  South  America  to  film  the  remain- 
ing eight  releases. 

A  panorama  of  Paris  inclndin;?  the 
Eifel  Tower  has  been  constructed  at 
Ucity  for  scenes  in  Von  Stroheim's 
"The  Woman  in  the  Plot."  Reports 
are  that  special  electrical  appliances 
were  needed  to  light  the  big  set. 


The  second  Druy  Lane  subject  of  the 
six  to  be  made  was  put  into  produc- 
tion this  week  under  the  direction  of 
Herbert  Blache.  This  is  "The 
Hope,"  and  the  players  selected  for 
leading  roles  are  Jack  Mulhall,  Ruth 
Stonehouse  and  Frank  Elliot.  Blache 
has  just  finished  filming  of  "  The 
Walk-Offs,"  with  May  Allison  and  pre- 
vious to  this  directed  Madame  Nazi- 
mova  in  "Stronger  Than  Death,"  and 
"The  Brat." 

Everything  is  in  readiness  for  the 
filming  of  "Shore  Acres,"  which  will 
be  made  under  the  direction  of  Rex 
Ingram  and  will  be  Alice  Lake's  sec- 
ond starring  vehicle.  Edward  Con- 
nelly, who  for  five  years  played  the 
role  of  Uncle  Nat  Berry  in  the  original 
stage  company,  will  play  this  role  in 
support  of  Miss  Lake.  This  will  be 
Rex  Ingram's  first  picture  for  Metro. 
Previous  to  his  entrance  in  the  army 
he  made  Bluebirds  and  since  his  return 
has  filmed  one  feature  at  Universal 
City.  Sets  now  built  for  this  produc- 
tion include  a  number  of  interiors  at 
the  studio  and  a  big  village  street  at 
old  Universal  ranch  north  of  Holly- 
wood. The  company  will  spend  a 
greater  portion  of  the  time  necessary 
for  production  at  location  near  the 
sea. 

Arthur  D.  Ripley,  former  film  editor 

at  Kalem  and  Fox  studios,  who  has 
served  at  the  Metro  for  the  past  year 
in  this  capacity,  is  to  be  the  director  of 
the  next  Bert  Lytell  Screen  Classic, 
"Alias  Jimmy  Valentine."  The  Lytell 
company  has  iust  finished  the  filming 
of  "The  Right  of  Way,"  for  which 
scenes  were  made  at  Monterey,  Cal. 
The  cast  for  the  new  Lytell  picture 
has  not  been  announced  but  plans  have 
been  made  for  the  beginning  of  filming 
the  first  of  the  coming  week. 

A  complete  two-story  dwelling  has 
been  built  on  one  of  the  Metro  stages 
tor  scenes  in  "Old  Lady  31,"  which  in 
itself  is  an  innovation.  In  production  it 
is  customary  where  there  are  two 
floors  to  a  building  and  action  takes 
place  in  both,  to  build  them  separately 
on  the  floor  of  the  stage,  but  Produc- 
tion Manager,  Maxwell  Karger  has 
stepped  away  from  the  usual,  believing 
that  Emma  Dunn  and  Henry  Harmon, 
leads  of  this  picture  who  played  in  the 
stage  production,  will  get  into  the 
spirit  of  the  production  more  if  they 
work  from  one  scene  into  the  next  as 
the  two  story  dwelling  will  make  pos- 
sible. 


228 


Motion  Picture  News  i 


Clyde  Fillmore,  who  has  played 
leads  in  a  number  of  west  coast  made 
subjects  (and  at  the  same  time  serving 
as  leading  man  in  the  stage  production 
of  "Civilian  Clothes"  during  its  re- 
markable twenty-four  weeks  run  in 
Los  Angeles,  at  the  Morosco  Theatre) 
has  been  placed  under  contract  by  the 
Famous  Players-Lasky  Corporation, 
for  a  period  of  four  years,  according 
to  announcement  made  by  Jesse  L. 
Lask}'.  The  Fillmore  contract  becomes 
effective  with  the  expiration  of  Mr. 
Fillmore's  engagement  with  the  Mo- 
rosco Company,  but  in  the  mean  time, 
he  will  play  leads  opposite  Mary  Miles 
Minter  in  her  third  Realart  subject 
"Nurse  Margery."  Fillmore  is  a  giant 
and  considered  one  of  the  best  actors 
to  appear  on  Los  Angeles  stages  in 
many  months.  He  was  sought  by  a 
number  of  the  different  producing  or- 
ganizations here  and  his  acceptance  of 
the  Famous  Players-Lasky  terms 
means  this  organization  has  secured 
the  most  popular  favorite  of  Los  An- 
geles' most  popular  stock  company. 

Another  announcement  made  by  Mr. 
Lasky  this  week  is,  to  the  effect  that 
George  H.  Melford  in  the  future  will 
make  special  Paramount-Artcraft  pro- 
ductions. He  has  just  completed  the 
filming  of  the  "Sea  Wolf,"  and  it  is 
now  arranged  that  his  next  subject, 
which  will  be  his  first  special,  will  be 
an  adaptation  from  the  Edmund  Day 


stage  play,  "The  Roundup."  Work  on 
this  will  probably  not  be  started  for 
several  weeks,  in  order  that  all  neces- 
sary preparations  can  be  made  before 
scenes  are  taken. 

"Terror  Island"  has  been  completed 
under  the  direction  of  James  Cruze 
and  Houdini,  the  star,  has  departed  for 
New  York.  From  there  Mr.  Houdini 
will  leave  almost  immediately  for  a 
tour  of  the  world. 

But  a  few  scenes  remain  for  Director 
Walter  Edwards  to  make  for  the  Ethel 
Clayton  play,  "The  Young  Mrs.  Win- 
throp,"  and  following  this,  this  direc- 
tor will  film  "All  in  a  Night"  with  the 
same  star.  The  other  players  for  this 
subject  have  not  been  named. 

Director  Charles  Maigne  and  Conrad 
Nagle,  leading  man,  will  arrive  the  lat- 
ter part  of  this  week  for  the  filming 
of  "The  Fighting  Chance,"  adapted 
from  the  Robert  W.  Chambers  play. 
As  previously  announced,  Anna  Q. 
Nilsson  will  play  the  feminine  lead. 

The  Famous- Players  Lasky  Techni- 
cal Staff  is  now  engaged  in  preparing 
settings  for  the  film  version  ef  Wil- 
liam Gillette's  drama,  "Held  By  the 
Enemy,"  and  the  filming  will  be  started 
within  the  next  ten  days  by  Director 
Donald  Crisp.  Crisp  has  just  finished 
filming  "The  Six  Best  Cellars,"  star- 
ring Bryant  Washburn,  and  that  star 
is  now  working  under  the  direction  of 
James  Cruze  in  "Where  Julia  Rules." 

The  day  before  Christmas  has  been 
selected  by  William  C.  De  Mille  for 
the  first  filming  of  "The  Prince  Chap." 
The  selection  of  this  date  was  not  be- 


cause of  any  superstition  on  the  part 
of  William  C.  DeMille,  but  because  the 
technical  staff  of  the  studio  could  not 
prepare  necessary  settings,  prior  to  that 
time.  Tom  Meighan  will  be  the  feat- 
ured player  of  this,  the  first  special 
Paramount-Artcraft  production  filmed 
by  William  C.  DeMille. 

A  number  of  additions  have  been 
added  to  the  producing  staff  at  the 
Christie  studios  by  General  Manager 
C.  H.  Christie,  and  Al  Christie  who  is 
supervising  the  several  companies  now 
making  Christie  one  and  two  reel  com- 
edies. 

Frederic  Sullivan  became  a  member 
of  this  staff  and  will  serve  as  director 
together  with  Scott  Sidney,  William 
Beaudine  and  others.  Sullivan  began 
directing  for  the  Reliance  Company  a 
number  of  years  ago,  and  since  direct- 
ed four  years  for  Thanhouser.  For  a 
time  he  was  identified  with  exhibiting 
pictures,  and  conducted  theatres 
through  the  Central  West. 

Allen  Watt,  late  of  the  U.  S.  Army, 
has  been  engaged  in  the  capacity  of 
assistant  director,  and  will  work  under 
the  supervision  of  Al  E.  Christie. 

Molly  Malone,  who  has  been  playing 
with  Roscoe  Arbuckle  in  Paramount 
comedies  for  the  past  six  months,  has 
been  engaged  by  Supreme  Comedies, 
and  will  be  featured  in  a  series  to  be 
released  through  Robertson-C  o  1  e. 
James  Liddy  is  to  be  the  male  lead 
of  this  company. 


Our  Motto:  All  the  News, 


If  it's  News,  When  it's  News 


Fair  again  ! 

Bill  Swanson  was  seen  in  the 
lobbies. 

Wm.  S.  Hart  is  making  another 
western. 

J.  D.  Williams  is  reported 
Westward  hoing. 

Harry  Reviere  is  in  town  to  do 
some  filming. 

Gibson  Gowland  is  to  play  a 
part  without  whiskers. 

H.  Thompson  Rich  has  joined 
the  scenarioists  colony. 

Jack  Dempsey  is  in  the  village 
;o  be  made  a  film  star. 

Bill  Keef  made  a  flying  visit  to 
Los  Angeles  this  week. 

May  Allison  sugge^  a  rubber 
lens  for  rainy  day  scenes. 

Tom  Moore  of  Wash.  D.  C,  is 
giving  our  shows  the  once  over. 

Director  Herbert  Blache  is  the 
first  to  use  rain  checks  for  a 
circus.  ^ 

Fred  Quinby  is  in  town  to  es- 
tablish a  new  fishing  record  with 
Hal  Roach. 

Harry  Nolan  came  out  of  the 
snow-clad  mile  high  city  to  see 
the  First  Nationals  here. 

Betty  Brown  is  reported  to  have 
a  car  that  won't  register  under 
forty  miles  an  hour. 

Robert  Kurrle,  Metro  cinema- 
tographer,  ran  a  mile  of  film 
through  his  B  &  H  in  one  day. 

Isadore  Bernstein  has  been  in- 
sured tor  a  quarter  of  a  million 
by  the  National  Film  Corporation. 

Douglas  Gerrard  insists  upon 
being  realistic.  He  is  making 
rain  scenes  in  California  rain. 

Jess  Robbins  has  directed  five 
Chinese  comedies,  and  has  not 
used  the  pipe  once — we  mean,  in 
any  scene. 

"Locked  Lips"  is  a  title,  and 
HOKUM  respectfully  asks  for  an 
explanation  from  the  Universal 
scenario  department. 

Paul  Lazarus  of  Big  4,  paid  his 
favorite  studios  a  visit  this  wk. 
Paul  reported  Broadway  all 
lighted  up. 


I  Ted  Browning  has  spent  five 
months  making  "The  Beautiful 
Beggar,"  and  says  the  subject 
[will  take  him  four  weeks  more. 
'  Doris  May  told  Douglas 
McLean  the  large  pants  he  wore 
in  a  picture  reminded  her  of  two 
French  cities — Toulon  and  Tou- 
louse. 

Viola  Dana  admires  the  Prince 
of  Wales  because  he  is  brave 
enough  to  stand  before  a  battery 
of  nine  news  cameras  at  once. 

Ruth  Renick,  Jesse  Hampton's 
new  ingenue,  is  superstitious  in 
one  respect.  Being  a  blonde,  she 
wears  light  hairpins — all  but  one. 

LeRoy  Stone  claims  December 
weather  in  California,  is  as  bad 
as  March  and  April  back  east, 
and  mumbled  something  about 
maple  syrup. 

William  Desmond  Taylor,  after 
reading  a  report  of  the  coal 
shortage  in  the  east,  again  re- 
iterates that  Los  Angeles  is  the 
place  to  make  films. 

Bill  Bomb,  Marshall  Neilan 
manager  ot  production,  wanted 
to  buy  a  Buick  and  he  let  the 
fact  be  known.  He  lost  count 
before  he  passed  out. 

Mary  Miles  Minter  sold  so 
many  Red  Cross  stamps  at  the 
First  National  Bank  in  an  hour, 
that  she  was  given  the  name  of 
"  dollar  a  minute  Mary." 

We  welcome  another  beauty 
contest  winner — introducing  Vir- 
ginia Brown,  16  years  old  and — 
of  the  Fame  and  Fortune  contest. 
She's  with  Universal. 

George  Hively  couldn't  stand 
the  Cherry  Blossom  climate  of 
Japan,  so  he's  back  at  U  City. 
He  left  the  Henry  McRae  Com- 
pany flat  as  far  as  we  know. 

Lynn  Reynolds  we  learn  this 
week,  had  brushed  the  dust  ofT 
of  his  faithful  Underwood,  and 
was  writing  pieces  for  the  screen 
which  he  will  direct. 


Frank  Lloyd  is  directing  "The 
Woman  in  Room  13,"  which  cost 
the  word  "epochal." 
Goldwyn  $35,000  (so  the  P.  A. 
said),  and  Frank  goes  at  it  like 
he  was  making  a  story  he  wrote 
himself. 

Al  St.  John  claims  he  got  into 
the  movies  by  accident  because  he 
could  swim  and  dive,  and  thereby 
double  for  Mabel  Normand  in 
water  stunts,  but  he  urges  every- 
one else  to  stay  out  of  the  movies. 

Jack  Reid,  who  speaks  Castilian 
Spanish,  yes,  fluently,  had  the 
time  of  his  young  life  when  Ler- 
do's  Royal  Mexican  band  were  his 
guests.  Some  claim  he  invited 
them  out  to  polish  his  Spanish. 
Others  said  he  would  now  be  as 
popular  as  if  he  had  entertained  a 
German  band. 

The  other  day  we  read  that 
George  Loane's  "  Miracle  Man  " 
would  total  two  and  a  halt  mil- 
lion in  bookings,  and  now  comes 
the  statement  that  all  the  produc- 
tions of  Ince,  Sennett,  Tucker, 
Neilan,  Dwan  and  Tourneur,  will 
aggregate  twenty  million  annual- 
ly, which  makes  us  believe  that 
one  of  the  statements  is  not  cor- 
rect; but  what  difference  does  it 
make  whether  its  twenty,  thirty, 
or  forty  or  fifty  million.  The 
film  industry  is  accustomed  to 
speaking  with  large  sums. 

Bert  Lytell  suggests  the  fol- 
lowing as  a  course  of  study  for 
young  men  who  wish  to  become 
motion  picture  publicity  agents : 

Start  with  Grimm  and  Hans 
Christian  Andersen. 

Attend  Sunday  School  and  learn 
about  Jonah,  et  al. 

In  High  School  read  Homer 
and  The  Thousand  and  One 
Nights,  and  practice  Spanish 
athletics. 

Become  summer  resort  cor- 
respondent for  a  big  city  daily. 


Get  married,  stay  out  nights, 
and  keep  Wifie  contented. 

Buy  a  thesaurus,  study  the  best 
records  in  running  the  gamut  of 
emotions,  and  master  the  use  of 

Then  accept  a  position  as 
pufflicist. 

PUTTIES! 


We,  speaking  editorially,  have 
heard  many  discussions  as  to  who 
originated  putties  as  a  proper 
part  of  a  director's  garb  during 
working  hours,  and  to  get  at  a 
conclusion  as  to  who  is  responsi- 
ble for  the  extravagance  of  buy- 
ing horse-hide  and  pig-skins  to 
bind  one's  calves  and  ankles  while 
walking  about  a  dust  proof  stage, 
or  amid  the  sagebrush  and  grease 
wood  ot  our  foothills,  HOKUM 
has  been  besieged  with  requests 
to  conduct  a  searching  investiga- 
tion, and  therefore,  in  a  coming 
issue,  will  throw  its  columns 
open  that  all  interested  may  say 
just  what  they  know  to  aid  an 
infant  industry  in  learning  the 
why  and  wherefore  of  putties. 

■Such  a  discussion  will  be  very 
valuable. 

When  first  considering  this  ad- 
dition to  the  publication,  it  was 
determined  the  price  of  the  publi- 
cation should  be  increased  because 
of  the  value  added  thereby,  but 
gentle  readers,  you  are  to  have  a 
treat,  and  HOKUM  remains  the 
only  think  that  has  not  increased 
in  price  in  these  days  of  the  h. 
c.  of  1. 

This  is  not  an  advertisement 
for  the  leather  trust,  but  HOKUM 
hopes  to  do  its  part  to  reduce  an 
unnecessary  waste  in  this  industry 
of  fancy  an  infancy. 

(All  those  who  survive  the 
above  may  read  the  first  install- 
ment without  fear.) 


'^U^re  and  V^kere^ 


The  new  Bessie  Love  Company  re- 
cently announced,  is  to  begin  produc- 
tion early  in  1920,  according  to  an- 
nouncement this  week.  Plays  have 
been  selected  for  a  series  starring 
Miss  Love,  but  no  statement  has  bees 
made  as  to  the  release,  director,  dr 
what  studio  will  be  used. 

The  film  recently  made  under  the 
direction  of  Lloyd  B.  Carleton  title^ 
"The  Amazing  Woman,"  and  feattuH 
ing  Ruth  Clifford,  will  shortly  be 
ready  for  release.  The  film  is  a  melo- 
drama, and  those  who  have  seen  edit- 
ing runs  predict  it  will  be  a  box 
office  winner. 

With  "The  River's  End,"  the  first 
Neilan  Production  practically  finish^ 
ed,  arangements  are  being  made  at 
the  studio  on  Allesandro  Street  for 
the  filming  of  his  next  play.  Matt 
Moore  has  been  engaged  by  Pro- 
ducer Neilan  for  the  leading  part, 
and  has  arrived  in  Los  Angeles. 
Margery  Daw  will  play  the  feminine 
lead.  Betty  Bouton,  a  protege  of 
Neilan's  who  has  plaj-ed  in  a  number 
of  coast  pictures,  will  also  be  cast 
for  a  leading  part  in  the  coming  film. 

Dave  Kisson,  who  has  served  as. 
cameraman  for  Famous  Players-Las- 
ky and  other  west  coast  companies, 
has  been  engaged  as  cameraman  for 
the  Neilan  company. 

By  the  end  of  the  week  William 
S.  Hart  will  have  completed  all 
scenes  for  the  second  production  of 
his  present  contract,  which  is  at  pres- 
ent known  as  "By  Their  Fruits  Ye 
Shall  Know  Them."  Mr.  Hart  and 
his  Director,  Lambert  Hillyer,  are 
joint  authors  of  this  play,  and  will 
have  Anna  Q.  Nilsson  as  leading  wo- 
man; Joseph  Singleton,  heavy;  and 
character  roles  taken  by  Jack  Rich- 
ardson and  Billy  Elmer.  A  greater 
portion  of  the  film  is  now  in  the 
hands  of  the  editor,  Roy  Stone,  and 
the  subject  will  be  ready  for  the 
laboratories  within  two  weeks. 

The  Brentwood  Film  Corporation 
has  selected  the  title  of  "Seeing  It 
Through"  as  the  permanent  one  for 
the  first  subject  made  for  this  com- 
pany by  Director  Claude  H.  Mitchell, 
under  the  working  title  of  "\\'here 
There's  a  Will — ."  This  subject  will 
shortly  be  offered  through  Robert- 
son-Cole. 

Now  that  General  Manager  Harry 
R-app,  of  the  western  Selznick  organ- 
ization, has  "Just  A  Wife"  well  un- 
der way,  he  is  giving  his  attention  to> 
the  next  production  which  is  to  be 
filmed.  This  is  a  screen  adaptation 
of  "Blind  Youth,"  from  the  play  of 
the  same  name  by  Willard  Mack  and 
Lou  Tellegen.  Kathlyn  Williams,. 
Beatrice  Joy,  and  Roy  Stewart  are- 
the  principals  of  "Just  a  Wife," 
which  is  being  directed  by  Howard 
Hickman. 

Edwin  Carewe,  who  recently  came- 
west  for  the  filming  of  a  series  of 
pictures  to  be  released  through  Pathe^ 
has  returned  from  Topock,  Arizona,, 
where  with  the  aid  of  more  than  one- 
hundred  people,  he  filmed  the  nec- 
essary ■  river  scenes  along  the  Colo- 
rado River  for  "Rio  Grande."  Pro- 
ducer Carewe  has  selected  the  entire- 
cast  which  includes  Roseman-  Theby,. 
Allan  Sears,  Hector  Samo,  Arthui" 
Carew,  Sam  Appel,  Adele  Faringtom 
and  the  two  well  known  child  play- 
ers. 


c  c  c  mh  e  r  27,   i  9  i  9 


229 


Pictures  Rank  With  Print  Press 


A  scene  from  the  Blackton-Pathe  Picture, 
••  My  Husband  s  Other  Wife  " 

B.  A.  Rolfe  Signed  by 
Jans  Pictures 

Following  the  most  important  an- 
louncement  of  last  week  in  which  H. 
F.  Jans  of  Jans  Pictures,  Inc.,  gave 
out  details  of  the  company's  plans  and 
intentions,  comes  word  that  the  first 
director  to  be  signed  by  the  new  pro- 
ducing corporation  is  B.  A.  Rolfe. 

The  announcement  of  Mr.  Rolfe's 
name,  however,  is  not  the  only  news 
that  Jans  Pictures,  Inc.,  will  have  to 
tell  the  exhibitors  for  in  the  very  near 
future  the  names  of  stars  and  plays 
will  be  forthcoming  as  well  as  the 
•names  of  additional  directors.  In 
making  the  twelve  features  a  year  the 
Jans  people  intend  to  produce  not  one 
or  two  unusual  pictures  but  twelve 
out  of  the  ordinary  features  annually, 
twelve  features  that  will  place  the 
concern  at  the  topmost  rung  of  the 
ladder  of  successful  producers. 

Under  the  general  management  of 
H.  F.  Jans  the  company  is  going 
ahead  rapidly  with  its  pretentious 
plans  and  will  make  further  announce- 
ments of  vital  interest  to  the  entire 
industrv  in  a  verv  short  time. 


NOT  all  the  true  lovers  of  the  art 
of  the  silent  drama  and  the  won- 
ders of  the  silver  screen  are  to 
be  found  in  the  general  classification 
commonly  known  as  fans.  Exhibitors 
who  let  their  attention  wander  from 
the  box-office  long  enough  to  watch 
the  succession  of  pictures  which  they 
present  to  their  patrons  will  tell  you 
that  there  is  a  band  of  devotees  of  the 
screen  who  week  by  week,  year  by 
year,  are  aiming  to  develop  the  possi- 
bilities of  animated  photography  to  the 
very  fullest  extent  that  may  serve  to 
make  clearer,  the  visualization  of  ideas. 
A  notable  example  is  Louis  Burston, 
President  of  Burston  Films,  Inc.,  who 
has  just  announced  the  presentation  of 
a  fifteen  episode  serial,  "The  Hawk's 
Trail,"  with  King  Baggot  in  the  name 
part  and  a  support  of  twelve  star  prin- 
cipals headed  by  Rhea  Mitchell  and 
Grace  Darmond. 

Louis  Burston  said  in  a  recent  in- 
terview :  "We  may  be  said  to  be  out 
of  the  motion  picture  kindergarten, 
but  we  are  still  in  the  primary  grades 
in  the  making  of  motion  pictures;  we 
still  have  the  high  school  and  the  col- 
lege courses  ahead  of  us,  to  say  noth- 
ing of  a  post-graduate  course  and 
special  research  work.  And  if  any  of 
your  readers  think  that  is  too  broad  a 
statement,  I  will  go  even  further  and 
say  that  to  my  mind  and  to  that  of  any 
other  serious  students  of  the  subject 
the  motion  picture  is  the  greatest  in- 
vention for  the  civilization  arud  ad- 


Tovvn  of  100;  Rental  of 
$100  Paid;  How? 

As  an  evidence  of  the  enterprise  dis- 
played by  exhibitors  in  small  towns 
and  which  discloses  the  fact  that  all  the 
showmen  in  the  motion  picture  business 
are  not  located  in  large  cities,  it  is 
only  necessary  to  call  attention  to  H. 
A.  Arnold,  manager  of  the  Colonial 
theatre  of  Coalfax,  111. 

Coalfax  has  a  total  population  in 
the  neighborhood  of  100.  Mr.  Arnold 
does  not  sit  in  his  theatre  waiting  for 
the  hundred  to  come  to  his  house.  He 
goes  out  after  people  in  the  surround- 
ing community.  To  get  them  there  he 
does  unusual  things.  His  latest  stunt 
was  to  pay  Select  Pictures  $100.00  for 
one  day  for  Elsie  Janis  in  "A  Regular 
Girl." 

This  in  itself  marks  a  record  break- 
ing price  for  a  community  the  size  of 
Mr.  Arnold's  domain.  That  he  made 
money  was  evidenced  by  a  telegram  re- 
ceived in  the  offices  of  Select  Pictures 
Corporation,  in  which  Mr.  Arnold 
asked  if  they  had  any  more  $100  pic- 
tures; that  was  the  kind  he  wanted,  as 
they  drew  crowds. 


Louis  Burston  Believes 
Invention  Is  Second- 
ary Only  to  Press 


vancement  of  the  earth's  peoples  since 
the  advent  of  the  printing  press. 

"  In  the  second  episode  of  '  The 
Hawk's  Trail,'  there  is  a  situation 
which  I  do  not  believe  could  be  suc- 
cessfully presented  to  the  average 
reader  by  the  most  skillful  novelist. 
Despairing  of  getting  rid  of  a  ward 
whose  fortune  he  covets,  one  of  the 
characters,  a  man  of  strong  mind  and 
mesmeric  powers,  hypnotises  his  own 
son  into  attempting  the  ward's  life.  To 
attempt  to  describe  in  words  a  situ- 
ation so  nearly  bordering  upon  the  un- 
l)clie\-ablc,  and  one  so  far  outside  our 
everyday  experiences,  would  be  futile 
indeed,  but  by  the  most  unusual  em- 
ployment of  triple  exposures  we  have 
succeeded  in  presenting  the  situation 
in  the  most  convincing  manner.  "See- 
ing is  Believing,"  you  know.  Powerful 
as  the  effects  of  these  scenes  are,  the 
means  employed  are  really  very  simple, 
and  that  is  one  reason  why  I  say  that 
we  are  only  beginning  to  know  and 
make  use  of  the  almost  limitless  possi- 
bilities of  the  motion  picture  camera. 

"Throughout  the  picture  I  have 
utilized  camera  effects  for  the  dissec- 
tion, analysis  and  presentation  of  the" 
workings  of  the  minds  of  certain  of 
the  characters,  and  too,   I  have  used 


close-ups  more  eflFectively  than  is 
usual.  For  instance,  that  fine  actor, 
George  Scigman,  who  appeared  in 
Griffith's  "Hearts  of  the  World,"  has 
the  character  of  a  high-caste  China- 
man. In  one  scene  he  plays  with 
nearly  a  score  of  real  Chinamen,  and 
the  test  for  characterization  is  a  par- 
ticularly severe  one.  When  we  were 
filming  this  scene  someone  remarked 
that  George  was  "getting  away  with  it 
in  great  shape."  Frankly,  things  had 
been  going  so  ^smoothly  I  hadn't 
thought  of  the  possibility  of  an  audi- 
ence making  comparisons  between  the 
real  and  the  simulated  Oriental,  and  I 
wondered  if  there  was  such  a  possi- 
bility. So  I  conceived  the  idea  of 
making  the  camera  tell  me  the  truth, 
and  instructed  the  cameraman  to  get  a 
close-up  of  George  so  large  that  only 
a  part  of  his  face  would  show  on  the 
screen. 

The  result  was  simply  marvelous. 
The  coarse  hair  of  George's  mandarin 
moustache,  the  slanted  eyes  with  the 
full  upper  lid,  even  the  large  pores  in 
the  skin  of  the  nose  so  frequently 
found  in  Eastern  peoples,  is  shown  on 
the  5',reen  as  if  made  by  micro-photog- 
raphy. 

"And  so  I  repeat  that  only  the  close 
student  of  human  nature  and  the  un- 
tiring researcher  into  motion  picture 
possibilities  can  hope  to  keep  up  with 
its  glorious  art  and  bent  its  limilless- 
ness  to  his  own  purposes." 


Release  Strength  Is  Maintained 


THOMAS  H.  INCE  comes  to  the 
front  with  what  is  described  as  a 
startlingly  sensational  film  drama 
in  "Behind  the  Door,"  which  was  re- 
leased on  the  Paramount-Artcraft 
schedule  December  14.  At  least,  this  is 
the  statement  of  the  Famous  Players- 
Lasky  Corporation,  which  is  releasing 
the  production  as  a  special  and  is  back- 
ing it  with  a  campaign  of  advertising 
which  reflects  confidence  in  the  man- 
ner of  its  reception  by  the  public. 

Released  on  the  same  date  under  the 
same  auspices  is  the  Cosmopolitan  pro- 
duction, "The  Cinema  Murder,"  with 
Marion  Davies,  based  on  the  story  by 
E.  Phillips  Oppenheim. 

Hobart  Bosworth,  who,  though  he 
has  been  long  absent  from  the  screen, 
is  nevertheless  well  remembered  for 
his  contributions  to  the  art  as  actor 
and  producer,  comes  back  as  a  star  in 
"  Behind  the  Door,"  which  was  per- 
sonally supervised  in  all  its  details  by 
Mr.  Ince.  To  those  who  recall  the 
quality  of  his  previous  work  it  may 
be  said.  Famous  Players-Lasky  states, 
that  Mr.  Bosworth  has  lost  none  of 
his  charm. 

Gouverneur  Morris  wrote  "  Behind 
the  Door "  and  it  created  much  com- 
ment among  fiction  readers  when  it  ap- 
peared in  McClure's  Magazine  a  little 
over  a  year'  ago.  Luther  Reed  adapted 
it  for  the  screen  and  Irvin  Willat  di- 
rected. 

Jane  Novak  plays  opposite  Mr.  Bos- 
worth and  Wallace  Beery  has  the  role 
of  the  villain  who  pays  in  the  end. 
Others  in  the  support  are  James  Gor- 
don, Dick  Wain,  J.  P.  Lockney,  Gib- 
son Goland  and  Otto  Hoffman.  The 


F.  P.-Lasky  Announce 

Two  More  Big 
 Pictures 

photography  is  declared  to  be  excep- 
tional, especially  the  marine  scenes, 
and  earn  just  praise  for  the  camera- 
man, J.  C.  Taylor. 

"The  Cinema  Murder"  is  a  mys- 
tery which  appeared  in  the  Cosmopli- 
tan  Magazine.  Marion  Davies  is  cast 
as  an  actress  of  great  promise  who 
nearly  comes  under  the  domination  of 
an  unscrupulous  financier.  She  is 
saved  by  her  love  for  a  young  play- 
wright, who  is  himself  under  suspicion 
for  the  supposed  murder  of  his  cousin. 


One  of  the  feature  scenes  in  the 
film  is  a  play  within  a  picture — show- 
ing a  performance  of  the  spoken  drama 
on  the  screen,  in  which  Miss  Davies 
as  the  star  scores  a  trenjendous  hit. 
This  episode  is  said  to  be  really  a  re- 
markable example  of  motion  picture 
realism.  The  fashionably  clad  audi- 
ence, back-stage  properties  and  the 
performance  behind  the  footlights  arc 
all  declared  to  be  faithful  in  detail. 
Of  course,  Miss  Davies,  who  mounted 
to  stardom  via  the  musical  comedy  and 
revue  stage,  is  thoroughly  at  home  in 
the  role  of  the  leading  lady  and  her 
work  in  this  particular  part  of  the  pic- 
ture is  all  that  could  be  desired. 

George  D.  Baker  directed  the  pic- 
ture and  playing  opposite  Miss  Davies 
is  Nigel  Barrie.  Others  in  the  cast  are 
Reginald.  Barlow,  Anders  Randolf, 
Peggy  Parr,  Eulalie  Jensen  and  W. 
Scott  Moore. 


Guy   Croswell   Smith,    President  of  Guy 
Croswell  Smith  Co.,  Ltd. 


Fox  House  Enlarged 

.\  further  extension  of  the  big  new 
theatre  which  William  Fox  is  to  build 
in  the  Bronx  was  announced  last 
week  by  A.  S.  Kempner,  real 
estate  representative  of  the  Fox' 
Theatrical  Enterprises.  Under  the 
latest  plans  the  theatre  will  have  a 
seating  capacity  of  4,500.  The  struc- 
ture will  be  used  as  an  office  building. 

.\nother  point  which  illustrates  the 
constantly  growing  magnitude  of  the 
Fox  enterprises,  is  that  the  new  Fox 
Terminal  Theatre,  Newark,  with  a' 
seating  capacity  of  3,400,  will  be 
opened  to  the  public  next  Saturday 


Motion  Picture  News 

Leadership 


The  "NEWS,"  this  year,  has  car- 
ried  several  hundred  more  pages 
of  paid  advertising  than  its  nearest 
competitor  (exact  figures  next  week). 

The  "NEWS"  subscription  circula- 
tion {handpicked,  Irom  the  trade 
only)  jumping  fast  toward  10,000,  is 
already  9,216. 

The  "NEWS"  serves  this  industry 
further  by  serving  the  newspapers. 
In  conjunction  with  the  Studio  Dir- 
ectory the  'NEWS"  reaches  8,843,- 
560  of  the  public  through  315  news- 
papers in  129  cities. 

The  "NEWS"  reaches  a  selected 
group  of  692  buyers  and  largest 
theatre  owners  in  35  foreign  coun- 
tries and  stands  highest  in  the 
ioreign  field. 

Some  reasons  why — 


The  NEWS  Covers  the  Field 


December  2  y  ,  1919 


231 


In  The  Export  Field 


An  Hour  for  Clear  Thought 


OPENING  up  a  vista  of  undreamed  op- 
portunity, throwing  wide  the  door  to 
a  score  of  lands  which  had  for  four 
years  been  closed  markets,  and  unleashing 
the  stifled  amusement  loving  proclivities  of 
peoples  whose  one  routine  of  life  had  been 
War  for  a  similar  period,  the  armistice  more 
than  a  year  ago  stunned  the  American  pro- 
ducer and  exporter  with  the  golden  chance 
which  apparently  loomed  unfailingly  ahead. 

A  year  has  passed — and  the  gilded  goal 
still  lies  ahead.  The  mantle  of  prosperity 
has  not  carelessly  fallen  on  the  shoulders  of 
the  big  and  little  exporters.  The  producer 
has  found  his  calculation  slightly  awry  upon 
figuring  he  could  expend  a  few  extra  tlious- 
ands,  or  a  score  of  thousands  of  dollars  upon 
a  production  and  have  the  sum  transferred  to 
the  credit  side  of  the  ledger  two  fold  by 
fairy  like  disposition  of  the  foreign  wand. 

The  figurative  line-up  of  film  men  seeking 
passports  to  far  shores  has  diminished  in 
proportion.  A  clarity  of  view  has  taken  the 
place  of  hasty,  exuberant  calculations.  And 
as  a  result,  while  optimism  still  prevails  as 
to  the  future  of  our  export  business  in  pic- 
tures, it  is  an  optimism  founded  not  on  ephe- 
meral figures,  here-say  conditions  abroad, 
but  rather  on  solid  business  reasoning  and 
principles. 

It  isn't  that  there  has  not  been  an  increase 
in  business,  for  there  has  been.  But  the 
Deluge  of  business  expected  has  not  been 
forthcoming — and  there  is  the  rub  to  the  soul 
of  the  producer  and  exporter. 

South  American  countries  are  taking  our 
productions  in  even  greater  volume  than 
during  the  war,  which  period  really  estab- 
lished our  product  there.  To  Australia, 
Newfoundland  and  Labrador  also  has  gone 
greater  footage,  of  greater  value.  But  to  the 
United  Kingdom,  France,  Italy,  Canada  and 
other  countries  there  has  gone  forth  less  of 
our  product  than  in  1918. 

Some  Interesting  Figures 

A  LTOGETHER  there  has  been  a  greater 
export  business  done  than  in  1918,  but 
the  amount  does  not  approach  that  done  in 
pre-war  days — not  by  some  60,000,000  feet 
of  film,  or  2,000,000  of  dollars  so  far  as  un- 
exposed film  goes.  The  diflFerence  in  foot- 
age and  dollar  figures  between  the  years 
1916  and  1919  is  approximately  the  same 
for  exposed  film. 

The  fact  that  this  country  has  not  ratified 
the  Peace  Treaty  is  primarily  blamed  by  pic- 
ture men  for  the  poor  export  showing  this 
year — poor  in  comparison  to  what  was  ex- 
pected. 

Carrying  in  its  wake  generally  unsettled 
and  disturbed  industrial  conditions,  it  has 
forced  the  exchange  rate  of  foreign  moneys 
to  such  a  low  point  that  it  is  suicidal  for  the 


Echoes  from  the 

Foreign  Market 

^  The  American  producer  and  ex- 
porter must  face  the  fact  that  su- 
premacy in  the  foreign  market  may 
not  be  held  without  effort. 


^  Prohibitive  Exchange  rates  in 
France,  Italy  and  England,  embargoes 
by  Germany  and  Italy,  seething  and 
unsettled  conditions  in  other  European 
countries,  and  distrust  in  the  Far  East 
and  to  a  lesser  degree  in  the  South 
American  republics  occasioned  by  the 
dumping  of  old  and  poor  films  at  big 
prices,  have  all  conspired  to  materially 
unsettle  the  market. 


^  A  current  of  competition  has  settled 
in  abroad  with  the  industry  again 
booming  following  non- production  dur- 
ing the  war  and  will  force  American 
producers  to  offer  their  best  wares  for 
consumption. 


^  Exports  in  1919,  far  from  reaching 
the  high  figures  fondly  hoped  for  at 
the  beginning  of  the  year,  are  consid- 
erably below  the  amounts  reached  in 
1917,  and  but  little  better  than  in  1918. 


^  The  chance  of  the  American  pro- 
ducer and  exporter  is  still  as  bright  as 
ever  it  was,  but  must  be  sought  and 
grasped  in  a  sound,  businesslike  way. 


French,  Italian  or  English  film  man  to  in- 
vest to  any  extent  in  American  pictures. 
This  low  exchange  rate  forces  the  French- 
man to  pay  approximately  $2.20  for  one 
dollar's  worth  of  American  film,  the  Italian 
to  pay  about  $3.00  for  one  dollar's  worth  and 
the  English  to  give  roughly  $5.00  for  every 
four  dollars'  worth  of  negative  brought  in 

It  is  hardly  to  be  wondered  at  then,  that 
our  exporters  are  facing  a  period  where 
business  is  at  a  standstill.  Nor  is  that  the 
only  reason  for  the  dropping  oflf  in  our 
foreign  business,  though  it  undoubtedly  is 
the  main  one. 

While  W'ith  the  armistice  all  Europe  was 
reported  to  be  starting  ofif  on  an  amusement- 
mad  tangent,  as  a  matter  of  fact  the  joy  at 
a  return  to  peace  conditions  was  necessarily 
indulged  in  by  the  majority  only  in  spirit. 
Contrary  to  popular  beliefs  the  French  did 
not  drop  the  cares  brought  on  by  the  de- 
vastating struggle  and  take  up  an  immediate 
search  for  its  accustomed  light  spirited 
regime.    Reconstruction  occupies,  and  will 


continue  to  occupy  the  people  for  years  to 
come.  The  silver  francs  still  hoarded  were 
not  brought  forth  to  be  fed  into  the  maws  of 
theatres,  picture  houses,  etc.  Rather  are 
they  being  used  to  restore  so  far  as  may  be 
restored,  the  France  of  five  years  ago. 
Heavy  government  and  departmental  taxes 
on  theatre  admissions  still  in  efifect,  tend  to 
keep  down  any  untoward  surge  of  the  popu- 
lance  to  such  spending.  The  casual  Paris 
visitor  will  see  money  floating  into  theatre 
box  office  in  streams,  but  may  not  consider 
that  it  is  not  all  from  the  pockets  of  the 
natives — nor  that  Paris  does  not  by  a  vast 
section  of  territory,  represent  all  of  France. 

The  Continent  in  Review 

In  England  conditions  are  better.  The 
exchange  rate  is  not  so  low.  The  war  has 
not  afTected  the  country  as  it  did  France. 
But  film  men  returning  from  England,  and 
correspondents  throughout  Great  Britain 
give  messages  which  indicate  the  American 
film  industry  has  strong  grounds  for  the  be- 
lief that  it  is  in  for  a  battle  to  maintain  the 
foothold  already  gained  throughout  the 
British  Isles  for  its  product. 

France  and  English  film  production  was 
negligible  throughout  the  war.  Millions  will 
be  spent  and  untold  effort  expended  in  these 
countries  to  bring  their  own  product  to  a 
standard  where  it  will  compete  with  the  best 
we  can  offer.  The  supremacy  that  American 
productions  have  held  and  still  hold  will  be 
strongly  assailed.  Italy,  which  has  an  em- 
bargo against  American  films,  is  according 
to  observers,  fast  resuming  picture  produc- 
tion along  up-to-date  lines. 

So  far  as  Germany  and  Austria  are  con- 
cerned, the  fact  that  the  Peace  Treaty  has 
not  as  yet  been  ratified  makes  but  little  dif- 
ference. Germany  has  placed  an  embargo 
against  importation  of  American  films.  She 
will  without  doubt  continue  the  measure  in 
force  in  protection  of  her  own  business. 
Home  made  films  have  had  full  sway  during 
the  war  and  since  in  Germany.  They  had 
made  considerable  inroad  into  surrounding 
countries,  notably  Holland.  Even  if  the  ban 
is  removed,  it  must  be  taken  into  considera- 
tion that  the  American  output  for  four  years 
has  not  entered  Germany,  and  that  the  films 
that  would  be  rushed  to  that  country  would 
create  a  drugged  market.  It  is  estimated  the 
back  film  product  would  usurp  the  German 
market  for  over  two  years  to  the  exclusion 
of  all  else.  Under  the  circumstances  little 
can  be  expected  at  present  from  that 
country's  trade. 

There's  Still  Some  "  Junk  " 

Just  as  detrimental  to  the  business  of  the 
well  meaning  producer  is  the  fact  that  plaints 
(Continued  on  page  235) 


232 


Motion  Picture  News 


i]@M>duciions  Only  That 
Reflect  the  New  Day 
in  Pictures 


NOT  alone  Stories  by  authors 
of  international  popularity- 

Not  alone  Stars  of  world-wide 
recognition — 

Not  alone  Directors  of  unassail- 
able standing — 

But 

The  best  stories  of  the  best  authors  brought  to 
Hfe  on  the  screen  under  their  personal  super- 
vision. 

Interpreted  by  artists,  selected  to  fit  their  parts, 
rather  than  having  these  parts  nnitilated  to  fit 
them. 

Produced  hj  directors  committed  to  the  develop- 
ment of  every  element  of  the  picture,  for  the 
picture,  rather  than  for  the  star! 


fXi  W  „       Exporters  of 

M  Sidnev  Garrett ^^en^  Better-than- Average 

729  Seventh  Ave.  New  Y>rk 


Pictures. 


I 

If 
■ 

\ 

i 
i 


December  2  j  ,   1 1)  1  g 


233 


Conditions  Pictured  by  News  Readers 


Engl 


a  n 


"  Mediocre  Pictures  Never  Leave 
Renters'  Shelves  " 

IHA\'E  been  a  subscriber  to  the 
Motion  Picture  News  for  some 
'line,  as  you  are  probably  aware,  and 
have  found  your  valuable  journal  a 
.  reat  aid  to  me  in  my  business.  It  is 
Mirely  a  good  thing  to  see  how  the 
■  ctures  we  shall  eventually  book  are 
.oing  over  in  America,  and  whilst  all 
•lie  pictures  that  prove  big  successes 
vith  you  don't  always  break  records 
iiere,  one  can  generally  get  a  good 
idea  what  will  turn  out  a  money  getter 
and  accordingly  look  out  for  same, 
when  released  in  England. 

I  like  American  pictures,  most  of 
them.  At  present  they  are  the  best, 
and  there  is  nothing  beats  the  best.  Of 
the  104  pictures  (features)  we  have 
booked  for  this  year,  38  are  British 
and  66  .\merican.  These  latter  include 
the  Goldwyn  output,  Paramount-Art- 
craft.  Triangle.  Pathe,  etc.  We  have 
also  run  every  Pathe  serial  up  to  date. 
Of  course,  we  have  about  four  pro- 
ducing firms  in  England  capable  of 
putting  out  pictures  that  are  not  a  long 
way  from  equalling  the  best  of  the 
American  productions.  Some  of  these 
have  even  greater  drawing  power  than 
the  American,  owing  probably  to  some 
known  English  star  being  in  the  cast 
or  from  the  fact  they  arc  adaptations 
from  some  popular  novel. 

There  appears  to  be  something  like 
an  overproduction  of  pictures  in 
America,  the  mediocre  ones  of  this 
category  coming  over  here  to  lay  on 
the  shelves  of  renting  firms.  I  think 
the  cry  is  for  fewer  pictures  and  even 
better,  so  that  nearly  all  productions 
will  get  the  maximum  bookings  out 
of  the  5,000  picture  houses  in  Eng- 
land. 

A  question :  Why  are  American  pro- 
jectors sold  over  there  at  $250  not  to 
he  purchased  here  for  less  than  $650? 

Selwyn  Greenwood, 
Co-operative  Hall, 
Crown  St.,  London. 


MOTION  PICTURE  NEWS  readers  throughout  the  world 
have  eontrihuted  the  folIowin<r  l<■tter^  coiitaitiiu;.'  suji^es*- 
tions,  eritieisnis,  constructive  hints  and  other  vahiahle  an<l 
mteresting  information  of  the  motion  picture  industry,  as  they  see 
it,  far  removed  from  this  country'. 

They  are  presented  with  as  few  changes  in  text  and  construction 
possible,  with  the  idea  that  the  text  as  written  by  the  correspondents 
contains  first  hand  (hita  and  facts  of  conditions  in  their  respective 
comitries  which  will  prove  of  interest  and  value  to  American  ex- 
porters and  producers. 

The  NEWS  family  is  scattered  throujrhout  practically  the  entire 
world,  and  letters  are  received  from  many  other  coinitries  than 
space  permits  us  to  represent  on  these  pages. 


pie.  You  may  ask,  "  W  hy  arc  we 
such  large  buyers  of  your  films,  if 
the  public  taste  wants  other  fare  than 
that  which  is  generallj-  sent  from 
America?"  The  answer  is  a  very 
obvious  one.  We  have  had  to  have 
American  pictures  or  none  at  all. 

If  there  is  any  choice  to  make  be- 
tween the  pictures  you  send  us — the 
opinions  here  expressed  are  purely 
personal — the  virile  stories  of  your 
Far  West — if  you  would  only  cut  out 
the  dancing  saloons  a  bit — which 
would  appear  to  be  a  little  overdone, 
with  the  glorious  picturisation  of  your 
gorgeous  natural  beauty,  have  done 
more  to  teach  Britishers  what  Amer- 
ica is,  from  the  point  of  view  of 
scenery  than  whole  libraries  of  books 
or  still  pictures  could  do. 

British  people,  who  know  the  possi- 
bilities of  the  camera  are  more  and 
more  inclined  to  ask  for  pictures  that 
are  attuned  to  their  ideals  and  whose 
picturisation  is  in  keeping  with  their 
lives  or  at  least  with  their  associations, 
are  becoming  more  insistent  that  Brit- 
ish pictures  or  at  least  pictures  made 
primarily  for  Britain,  should  appear 
upon  her  screens  to  a  far  greater  ex- 
tent that  they  do  to-day. 

F.  A.  Hunt, 
Grangers  Exclusives,  Ltd., 

London. 


A   Word  of  Warning — Cater  to 
the  British  Taste 

YOU  ask  for  our  opinions  upon 
American  pictures.  To  be  frank, 
we  are  far  more  interested  in  British 
ones  and  the  great  strides  they  are 
making,  not  only  in  forcing  their  way 
on  to  our  screens,  but  from  a  British 
point  of  view,  the  gertuine  demand 
the  Britisher  is  making  for  pictures 
produced  within  his  own  country. 

You  must  recognize,  that  admittedly, 
great  and  perfect  as  are  many  of  the 
photoplays,  that  reach  us  from  your 
side  of  the  Atlantic,  they  suffer,  from 
a  British  point  of  vieAv,  from  two 
great  defects.  Either  they  have  been 
made  for  so  vast  a  Cosmopolitan  mar- 
ket, they  lack  a  direct  appeal  to  any 
one  particular  people,  or.  as  is  so  often 
the  case,  being  purely  the  residue  of 
the  American  market,  they  are  too 
'■  Yankee  "  in  sentiment  and  picturisa- 
tion to  entirely  please  our  own  pec- 


Scotland 


"  Watch  for  W  ave  of  New  Cinema 
Building  " 

Germany  is  doing  her  best  to  get 
films  into  Britain,  and  our  friends  in 
England  are  adopting  a  do-as-you- 
please  attitude  on  this  question.  Not 
so  in  Scotland.  A  Renter  in  Scotland 
was  approached  by  an  Army  of  Oc- 
cupation soldier  who  was  offering  to 
get  films  from  Germany.  The  matter 
was  brought  before  the  Renters'  As- 
sociation but  it  was  not  given  con- 
sideration. We  have  enough  and  more 
from  our  friends  in  America,  France 
and  Italy,  besides  our  own,  without 
dealing  with  an  enemy. 

There  is  at  present  a  loud  outcry 
against  the  building  of  Cinema 
Houses,  but  at  the  same  time  those 
in  authority  are  granting  permission 
daily  for  new  places  of  entertainment 
to  be  built.  The  old  excuse  of  short- 
age of  material  has  been  knocked  on 
the  head  as  builders  have  themselves 


W.  B.  McCallum,  Perth,  Scotland 

said  that  there  is  tons  of  materials 
of  all  kinds  waiting  to  be  used.  There 
are  bricks  enough  to  build  thousands 
of  both  dwelling  houses  and  cinema 
houses,  and  contractors,  waiting  on 
the  Government's  orders  for  these 
dwellings,  are  glad  to  take  in  hand 
the  work  offered  them  by  private  en- 
terprise to  go  ahead  with  such  work 
as  the  erecting  of  places  of  entertain- 
ment and  that  of  factory  building 
which  was  another  cause  of  complaint. 
.\t  the  same  time  the  shortage  of 
houses  is  indeed  a  serious  matter  and 
restriction  may  be  ordered  at  any 
minute  by  the  Government,  limiting 
the  number  of  Cinemas,  etc.,  to  a  cer- 
tain amount.  The  letters  in  the  lay 
Press  daily  are  numerous,  but  most 
of  ihem  distinctly  show  how  ignorant 
the  general  public  are  in  this  con- 
troversy. But  one  can  imagine  the 
feelings  of  those  people  who  cannot 
get  a  house  in  which  to  dwell.  The 
signatories  to  these  epistles  clearly 
show  that  these  are  the  ones  who  cry 
above  the  others.  /V.  Smith, 

Glasgow,  Scotland. 


exhibiting  experience,  I  must  say  it's 
a  real  live  paper  and  I  would  not  like 
to  be  without  it. 

The  exhibitor  comments  are  great 
and  give  me  a  great  amount  of  infor- 
mation as  to  what  I  may  expect  from 
the  pictures  when  they  arrive  in  Scot- 
land from  America. 

IT  .  n.  MrCallum, 
8  Scott  Street, 
Perth,  Scotland. 


ranee 


"  France   Will  Come  Back — Be 

Prepared  " 
THIRST  it  is  my  opinion  the  great  film 
A  market  must  not  be  monopolized 
hy  a  chief  city,  with  other  sections 
dependent.  The  center  of  our  busi- 
ness has  no  reason  to  be  more  in  Lon- 
don than  in  New  York  or  Paris.  Our 
industry  has  an  international  clien- 
tele. The  motion  picture  belongs  to 
the  world. 

The  producers  should  find  out  the 
wants  of  the  world  for  their  produc- 
tions. The  wishes  of  the  audiences, 
an  exchange  of  views,  is  what  should 
be  sought. 

I  have  passed  two  years  in  America 
and  met  many  of  your  artists.  The  dis- 
cipline of  your  stars,  your  photo- 
Kraphic  accomplishments,  the  conscien- 
tious work  of  your  film  man,  all  tend 
to  give  your  product  at  the  present 
moment  an  incontestable  superiority 
on  the  French  productions.  We  were 
at  war.  Our  studios  have  been  requi- 
sitioned by  the  army  and  we  could  not 
make  pictures. 

The  French  motion  picture  industry 
will  come  back  to  greater  activity.  We 
will  build  new  studios  and  before  a 
year  has  passed  will  take  our  place  in 
the  world  market. 

American  pictures  will  always  have 
great  success  amongst  the  French  peo- 
ple, and  it  is  my  hope  that  we  will  soon 
have  in  our  studios  American  direc- 
tors and  artists,  while  we  will  go  to 
take  pictures  on  your  wonderful  lo- 
cations. We  shall  learn  to  know  each 
other  better  and  to  esteem  each  other. 

I  every  week  receive  the  News  and 
read  it  with  much  interest.  It  draws 
me  nearer  my  friends  of  America  and 
keeps  me  informed  of  the  progress  of 
the  pictur,e  industry. 

M.  Houry, 
5  Place  de  Madelaine, 

Paris,  France. 


"  Plain  English — and  Less  Slang 
in  Subtitles  Needed" 

AS  regards  .American  productions  I 
must  say  that  they  are  A-l.  The 
only  fault  I  find  is  that  American  titles 
and  sub-titles  do  not  suit  Scottish  pat- 
rons. Titles  in  plain  English  would 
be  much  better.  What  a  Fan  is  I 
might  say  that  99^  per  cent  of  my 
patrons  don't  know. 

As  to  Motion  Pictori  News  on 
American  productions  it  is  first  class. 
-A.s  a  man  of  twenty  years  Scottish 


"Are  You  Ready  to  Say  'Wel- 
come '  to  French  Productions?  " 

In  France  we  give  a  hearty  welcome  to 
American  pictures  and  for  myself  1 
like  and  admire  American  pictures.  I 
have  seen  and  studied  in  the  Uniteci 
States  your  artistic  work  and  your 
wonderful  technical  organization,  and 
now  again  in  France  I  will  tell  you 
what  I  am  hoping:  Certainly  now  that 
the  war  is  over  and  that  we  shall  be 
able  to  work  and  produce,  no  doubt 
you  shall  welcome  with  the  same  en- 
thusiasm our  French  productions. 

Paul  Capellani, 
Comedie  Francaise, 
Paris. 


M  0  t  i  0  n  F  i  c  t  ur  e  N  e  w  s 

:!iiiiiiiiiiiHniiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiyiiiiiiiiiiiiiiiiii^^ 


MAX  GLUCKSMANN 

BUENOS  AIRES,  ARGENTINA 

CONTROLS 

FOR  ARGENTINA,  URUGUAY,  PARAGUAY,  CHILE,  PERU,  BOLIVIA 
ALL  1920  PRODUCTIONS  OF  PATHE  EXCHANGE,  N.  Y. 

FEATURES  SPECIALS  SERIALS 

NEW  $100,000  SPECIAL  TWO  REEL 

HAROLD  LLOYD  COMEDIES 

FOR  BRAZIL,  ARGENTINA,  URUGUAY,  PARAGUAY,  CHILE,  PERU  and  BOLIVIA 

METRO 

SCREEN  CLASSIC  SPECIALS  FEATURES       NAZIMOVA  SUPER  PRODUCTIONS 

FOR  ARGENTINA,  CHILE,  URUGUAY  and  PARAGUAY 

J.  PARKER  READE,  Jr/s 

LATEST  SPECIAL  PRODUCTION  FEATURING 

LOUISE  GLAUM 

THE  DAUGHTER  OF  THE  LONE  WOLF 

CAPELLANI  PRODUCTIONS 

FEATURING 

JUNE  CAPRICE  and  CREIGHTON  HALE 

OH!  BOY  LOVE  CHEAT  DAMSEL  IN  DISTRESS 

FOR  ALL  CENTRAL  and  SOUTH  AMERICA 

SERIALS  IN  15  EPISODES 

MYSTERY  OF  "13"  featuring  FRANCIS  FORD  and  ROSEMARY  TH  BY 

THE  HAWK'S  TRAIL  featuring 

KING  BAGGOT  with  RHEA  MITCHELL  and  GRACE  DARMOND 

ISLE  OF  JEWELS  with  FRANCIS  MANN  and  STEWART  HOLMES 

LOST  CITY  u)ifA  JU ANITA  HANSEN 

MILLION  DOLLARS  REWARD  featuring  LILLIAN  WALKER 

WOMAN  IN  GREY  with  ARLINE  PRETTY  and  HENRY  G.  SELL 

MAX  GLUCKSMANN 

OPERATING  THE  LARGEST  EXCHANGE  SYSTEM  IN  SOUTH  AMERICA 
NEW  YORK  BUYING  OFFICE  110  WEST  40th  STREET 

JACOBO  GLUCKSMANN,  Manager 
CABLE  ADDRESS,  GLUXMAX,  NEW  YORK 


IIIIIIIIIUilllUUIIIMIIIIIIIUIIIIIIM^^ 


December  2  j  ,   i  9  i  9 


235 


Italy 


American   Film   Have  Brought 
Prices  Down 

The  continued  exploitation  of  the 
American  film  in  Italy  has  produced 
a  situation  in  some  respects  similar 
to  that  existing  in  Britain.  Italian 
producers,  whose  work  is  usually  of 
a  nature  calling  for  somewhat  high 
costs,  have  been  compelled  to  ask  big 
prices  for  their  pictures,  mainly  be- 
cause there  is  not  a  large  market  for 
them  out  of  their  own  country.  This 
condition  is  intensified  in  Italy  by  the 
fact  that  there  is  not  much  business 
organization  in  the  methods  of  the 
Italian  producers. 

The  introduction  of  American  pic- 
tures has  consequently  had  the  effect 
of  bringing  down  the  prices  of  the 
home-made  article. 

Kodato  Rossi, 
Kodato  Bros. 
Milaiio,  Italy. 


a  p  a  n 


"  Universal  Has  the  Best  of  Dis- 
tribution Angle" 

AT  present  the  ninety-ninc  per  cent 
of  the  foreign  films  to  be  seen  in 
this  country  are  of  American  produc- 
tion, the  import  of  which  having  great- 
ly increased  especially  since  the  out- 
break of  the  war,  while  it  should  also 
be  noted  that  the  American  films  are 
most  popularly  welcomed  by  the  local 
movie  fans. 

It  is,  however,  much  regretted  that, 
excepting  the  productions  of  the  Uni- 
versal Company,  almost  all  the  Ameri- 
can films  shown  in  Japan  are  always 
out-of-date,  there  being  practically  no 
possibility  for  the  Japanese  movie  fans 
to  see  any  good  films  of  the  latest  re- 
lease. For  instance,  "  Intolerance " 
and  "Romeo  and  Juliet"  (Metro), 
both  of  which  being  made  several  years 
ago,  were  first  exhibited  to  the  Jap- 
anese public  very  recently  and  we  had 
to  pay  terribly  high  admission  to  en- 
joy those. 

That  the  Universal  films  alone  are 
usually  imported  much  earlier  than 
those  of  other  firms  is  chiefly  due  to 
the  fact  that  they  are  shown  at  a 
movie  theatre  in  Tokyo  which  is  under 
the  direct  management  of  the  Tokyo 
branch  of  that  company.  Contrary  to 
this,  other  American  films  come  to 


EXPORTS  OF  MOTION  PICTURE  FILM  FROM  UNITED  STATES 

(MOTION  PICTURE  NEWS  acknowledges  its  indebtedness  to  the  National  City  Bank  of  New  York  for  the 
figures  herexvith  presented,  they  being  compiled  by  request  by  tlie  Statistical  Department  of  the  institution,  cov- 
ering the  period  from  1914-1918  inclusive  completely  and  the  first  nine  months  of  1919.) 

Exposed  Not  Exposed 

Year                                              Feet                  Value  Feet  Value 

1914                                             32,690,104           $2,282,291  15.''),.359,550  $1,264,722 

1915                                             35,987,460            2,498,504  115,067,422  2,591,044 

1916    158,751,786  6,757,658  72,298,493  2,220,118 

1917    128,945,816  6,633,291  49,486,415  1,125,895 

1918    84,-546,576  5,132,448  57,995,064  1,385,291 

1919  (9  mos.)   96,933,749  5,963,888  93,121,210  2,161^10 

.  IMPORTS  OF  MOTION  PICTURE  FILM  BY  UNITED  STATES 

Positives 


Sensitized,  But 
Not  Exposed 


Negatives 
(LengUi  Not  Given) 


Year 

Feet 

Value 

Value 

Feet 

Value 

1914   

  44,717,000 

$889,560 

$402,704 

20,057,144 

$1,009,069 

1915   

  61,402,312 

967,907 

258,800 

10,789,439 

411,999 

1916   .*  

  58,490,788 

750,023 

229.660 

6,742,988 

256,332 

1917   

  52,294,075 

802,324 

448,352 

3,802,965 

227,118 

1918   

  47,462,715 

439,135 

166,033 

3,374,797 

177,128 

1919  (9  mos.)  

  21,198,592 

345,082 

339,471 

1,610,989 

101,171 

Japan  through  the  hand  of  a  few  mov- 
ing picture  agencies,  thus  causing,  as 
a  natural  course  of  events,  much  delay 
in  the  introduction  of  those  films  to 
the  public  here. 

We  are  confident  that  there  are  still 
a  great  number  of  famous  movie  stars 
in  America  who  are  not  yet  familiar  to 
to  the  Japanese  public,  and  we  earnest- 
ly hope  to  see  them  frequently  on  the 
screens  here  from  now  on. 

Sesumee  Hasegawa, 
Picture  Editor,  the  Jiji  Shimpo, 

Tokyo,  Japan. 


Ch 


1  n  a 


Help  of  Added  Theatres  Greatly 
Needed 

AT  the  present  time,  nearly  all  pic- 
tures shown  in  China  are  Ameri- 
can productions.  Some  come  directly 
from  the  United  States,  while  others 
come  indirectly  from  England.  The 
Chinese  as  far  as  I  know  are  not  par- 
ticular of  the  country  pictures  come 
from.  They  demand  serials  with 
plenty  of  action  in  them.  Good 
comedies  and  educationals  are  also  wel- 
comed. But  they  are  not  in  favor  of 
love  dramas  and  western  pictures. 

Hong  Kong  has  three  concerns 
handling  films  as  side  business.  Among 
them  Pathe  does  most  trade.  In  mean- 
time, it  would  not  pay  for  an  individual 
film  production  company  to  open  its 
own  exchange  here  to  handle  its  films 
as  there  are  only  fifty  theatres  here 
and  they  change  programs  twice  a 
week. 

The  motion  picture  in  China  is  im- 
proving day  by  day,  but  that  is  only  in 
the  trade  ports  and  foreign  concessions 
and  these  are  only  places  the  thea- 
tres can  charge  a  fair  admission  price. 
It  will  take  a  long  time  for  the  people 
living  inland  to  get  acquainted  with 
this  magic  screen  show,  for  three  rea- 
sons :  first,  the  transportation  is  very 
inconvenient :  second,  many  large  cities 
in  inland  have  no  electric  current  and 
third,  the  bandits  spread  all  over  the 
country  make  it  dangerous  to  travel. 

For  extending  American  film  trade 
in  China  at  the  present  as  well  as  in 


the  future,  it  would  be  well  to  organize 
a  combination  American  Film  Head- 
quarters at  Shanghai  or  Hong  Kong 
and  at  the  same  time  establish  a  thea- 
tre or  theatres  at  all  principal  cities  in 
China  as  a  chain.  In  other  words,  the 
films  need  the  theatres'  help,  they 
would  be  useless  if  there  are  no  thea- 
tres to  utilize  them. 

Joseph  H.  Lee, 
Man  Ning  Tong, 
109  Bonham  Strand, 
Hong  Kong,  China. 

Time  for  Clean  Thought 
(Continued  from  page  229) 

Just  as  dcirimcntal  to  the  business 
of  the  well  meaning  producer  is  the 
fr.ct  that  plaints  continually  reaching 
the  News  from  readers  and  corres- 
poirdcnts  throughout  the  world  indi- 
cate that  various  countries  are  being 
imposed  upon  by  the  dumping  of  old 
and  poor  quality  film.  Japan  and 
China  in  particular,  and  in  lesser  de- 
gree, India,  complain  of  this  condi- 
tion. Latterly  reports  reaching  here 
from  South  American  countries  would 
indicate  that  unscrupulous  film  men 
are  unloading  what  junk  film  they  can 
on  a  market  which  is  booming — thus 
effectively  pouring  water  on  the  fire 
of  prosperity  and  opportunity. 

So  it  may  he  seen  that  although  un- 
told opportunities  present  themselves, 
the  year  that  has  elapsed  since  the 
armistice  was  signed  has  not  brought 
forth  the  results  expected.    There  is 


every  lio()c  iliat  an  early  Peace  and 
consequent  restoration  of  industrial 
conditions  will  bring  exchange  to  nor- 
mal. There  is  every  confidence  on  the 
part  of  American  lilm  men  that  the 
industry  in  this  country  can  success- 
fully continue  to  compete  with  the 
product  of  any  other  country,  ancj 
maintain  its  lead. 

Men  and  money  arc  still  flowing 
over  to  the  other  side.  The  American 
film  man  has  awakened  to  the  fact 
that  it  is  up  to  him  to  hold  and  nurse 
the  foreign  market — that  while  the 
money  is  there  and  every  opportunity 
present  to  get  it,  it  will  not  continue 
to  fall  into  his  lap  as  an  apple  from 
a  tree.  Strong  pressure  will,  it  is 
felt,  soon  compel  a  ratification  of 
peace,  whereupon  abnormal  conditions 
will  straighten  themselves  out.  Real- 
ization that  supremacy  in  the  foreign 
market  is  essential  to  the  continued 
advance  in  standards  and  further 
prosperity  of  the  industry  has  sifted 
into  the  calculations  for  the  future,  as 
has  also  the  fact  that  bulling  the  mar- 
ket at  high  prices  with  low  class  films 
is  the  surest  method  of  losing  the  pot, 
of  gold  at  the  rainbow's  end. 


National  Picture  Theatre 
Franchises  Sought 

rile  interest  manifesicd  among  ex- 
hibitors in  the  National  Picture  Thea- 
tres, Inc.,  is  flooding  the  offices  of 
Lewis  J.  Selznick,  President  of  the 
new  company,  with  letters  and  tele- 
grams from  influential  motion  picture 
theatre  owners.  That  the  time  is  ripe 
for  a  movement  of  this  kind  where 
the  man  who  exhiiiits  pictures  will 
share  in  the  profits  that  usually  go  to 
the  producer  and  disiribuior,  is  ap- 
preciated by  Mr.  Selznick  who  is  the 
guiding  genius  of  the  National  or- 
ganization. 

In  one  mail  Mr.  Selznick  received 
the  application  of  Ike  Libson,  who 
controls  the  Family,  Walnut,  Strand 
and  Palace  theatres  in  Cincinnati  and 
the  Colonial  theaire  in  Columbus, 
Ohio.  John  P.  Harris,  the  leading 
showman  of  Pittsburgh,  made  applica- 
tion for  a  franchise  for  the  Grand  and 
Lyric  theatres  of  Pittsburgh  and  the 
Strand  theatre,  Morgantown,  Pa. 


236 


Motion  Picture  News 


GUY  CROSWELL  SMITH,  Ltd. 


807-11  Longacre  Building 
42nd  Street  &  Broadway 
New  York  City 

Telephones:  Bryant  5293-5294 
Cable  Address:  CROSMITH,  N.  Y. 


Directors : 

J.  J.  McCarthy 
Theodore  Mitchell 
Guy  Croswell  Smith' 
George  Bowles 


Paris  Offices:  6  Rue  de  la  Paix.    George  Bowles,  European  Manager 

DISTRIBUTORS  IN  ALL  COUNTRIES 

OF  THE 

WORLD'S  BEST  MOTION  PICTURE  PRODUCTIONS 

Owners  of  the  World's  Rights  (Exclusive  of  the  United  States  and  Canada)  of 

D.  W.  GRIFFITH'S  GREATEST  PRODUCTION 


tmm  mssim 


I) 


Territory  Already  Sold: 

Great  Britain,  Sweden,  Norway,  Denmark,  South  America,  Japan,  China,  India,  Burmah, 
Ceylon,  Dutch  East  Indies,  Straits  Settlements,  Egypt,  South  Africa 

—ALSO— 

D.  W.  Griffith's  $2,000,000  Production 

INTOLERANCE 

Only  Remaining  Unsold  Territory: 
Belgium,  Spain  and  Portugal,   Russia,  Poland 


1 e  c  e  m  b  e  r  2  j  ,  1919 


Prominent  Figures 


237 


in  The  Export  Field 


E.  Mattison,  Gen.  Mgr.,  Swedish  Biogrope 
Company 


i .  Frank  Brockliss.  of  the  export  firm  of  J.  Frank 
Brockliss,  Inc.,  ti'ith  offices  in  S'ew  York  at  729 
Seventh  Avenue 


Jos.  M.  Aragon,  of  Gillespie  and  Com- 
pany, exporters,  films  department 


Great  Britian  and 

Colonies  in  Review 


"  Great  Britain  and  Possessions  in 
Review  " 

THE  Association  of  British  Kin- 
eomatograph  Manufacturers  is 
advocating  a  tariff  on  the  im- 
portation of  foreign  films  in  the 
United  Kingdom.  They  claim  that 
this  would  reduce  the  number  of 
mediocre  films  imported. 

Before  discussing  this  fact,  it  wnuld 
be  worth  while  to  consider  the  fol- 
lowing announcements  which  appeared 
in  the  U.  S.  Commerce  Reports.  "About 
95  per  cent,  of  the  moving  picture 
films  imported  by  New  Zealand  are  of 
American  production  and  Wellington 
is  the  chief  center  of  distribution. 
There  are  approximately  200  picture 
theatres  in  New  Zealand,  with  an 
average  seating  capacity  of  750.  In 
small  towns  the  capacity  is  about  200, 
while  in  the  cities  there  are  some 
theatres  accommodating  over  1,000 
persons. " 

"  American  motion  pictures  are  very 
popular  in  British  India  and  represent 
about  95  per  cent,  of  the  total  film 
importations.  Slapstick  comedy  of  the 
better  sort  is  in  great  favor,  while 
melodramas  and  detective  plays  also 
go  well.  The  greatest  drawing  card, 
however,  is  the  American  cowboy 
drama,  with  a  great  deal  of  action. 
It  is  said  the  audiences  show  the 
wildest  enthusiasm  when  this  type  of 
film  is  displayed. " 

From  these  statements  it  can  readily 
be  seen  how  popular  the  American 
film  has  become.  The  above  two 
little  accounts  were  not  picked  because 
they  show  the  American  film's  suc- 


cess' in  two  particular  fields;  they 
were  picked  haphazardly  from  the 
data  which  I  possess  on  the  motion 
picture  industry. 

Now  we  can  realize  why  the  Asso- 
ciation of  British  Kineomalograph 
Manufacturers  want  the  importation 
of  Americaii  films  restricted.  It  may 
be  safely  said  that  they  arc  more 
eager  to  prohibit  the  importation  of 
American  films  than  limit  the  import- 
ation of  mediocre  ones.  The  success 
of  their  petition  will  cause  a  great 
loss  to  American  film  producers 
whose  films  will  be  obliged  to  pay  ex- 
orbitant import  duties,  thereby  caus- 
ing them  to  be  practically  unsalable. 
Although  the  rise  of  tariff  duties  in 
the  United  Kingdom  will  not  effect 
duties  in  other  English  colonies,  each 
colony  will  follow  the  lead  of  their 
mother  country.  Let  us  try  and  ana- 
lyze each   country  separately. 

In  New  Zealand  all  exposed  photo- 
graphic films  are  subject  to  a  rigid 
censorship,  a  novel  and  legitimate 
manner  of  excluding  foreign  films.  As 
stated  above,  ninety-five  per  cent,  of 
their  films  come  from  the  United 
States  due  not  to  their  own  volition, 
but  to  the  supremacy  of  the  American 
film.  Although  only  a  limited  supply 
of  films  come  from  the  United  King- 
dom, the  people  would  prefer  receiv- 
ing films  from  them. 

South  Africa  also  is  partial  to  the 
English  film,  but  cannot  secure  the 
desired  pictures  from  either  England 
or  America.  Their  preference  is  for 
local  pictures  and  for  this  reason  sev- 
eral film  companies  are  established 
there   manufacturing  their  own  pic- 


tures. The  duty  on  imported  films 
is  $1.21  per  100  pounds. 

Georgetown,  British  Guiana,  de- 
lights in  showing  serial  pictures  con- 
taining from  10  to  40  installments. 
Alost  of  the  theatres  in  this  country 
are  of  the  cheaper  class,  resembling 
our  small  five  cent  picture  houses  and 
are  interested  in  receiving  comedies 
of  the  slap-stick  varieties  and  cheap 
dramas. 

England's  colonies  ofTcr  a  field  to 
American  film  exporters  which  may 
be  judged  from  the  foregoing  statis- 
tics. 

Joseph  Nathan  Kane, 
New  York, 
(Recently  returned  from  foreign  tour). 


"  Britain  Is  Like  a  State  Rights 
Territory  " 

i WOULD  like  to  place  in  the  first 
few   lines  my  appreciation  of  the 
Motion  Picture  News. 

I  accept  the  statement  on  the  front 
page,  as  to  the  field  in  the  U.  S.  A-, 
and  to  add  to  it,  that  it's  no  unim- 
portant factor  in  "  Dominating  the 
Field"  in  this  man's  country;  judging 
from  the  numerous  clippings  from  it 
found  in  the  news  columns  of  the 
trades  and  daily  papers. ' 

Its  reviews  have  been  a  genuine  help 
in  my  selection  of  bookings,  and  that's 
one  of  the  reasons  I  seldom  go  wrong. 
Of  the  many  good  features.  The  Com- 
plete Plan  Book  is  an  innovation  that 
establishes  "The  News"  as  the  "Web- 
sters  Unabridged  "  of  the  motion  pic- 
ture World. 

American  productions  certainly  have 
the  call  here,  and  rightfully  so,  because 
of  their  merit  and  by  their  merit  they 
will  continue  to  hold  favor  though  we 
here  are  afflicted  with  the  same  evils 
as  you  are,  viz.:  too  many  subjects 


that  "are  just  pictures"  and  too  few 
that  are  outstanding,  or  better  than 
just  ordinary,  and  the  same  method  is 
pursued  in  the  marketing  of  them. 
While  there  are  no  program  contracts 
the  larger  companies  reach  the  exhibi- 
tor practically  the  same  by  insisting 
upon  his  taking  a  number  of  subjects 
he  does  not  want,  in  order  to  get  those 
he  does  want. 

American  producers  should  also 
realize  there  is  a  great  difference  in 
making  pictures  for  home  consumption 
and  for  the  world's  market. 

Much  of  the  fault  of  marketing,  lies 
however  with  the  .'Kmericans  them- 
selves. The  entire  output  of  big  cor- 
porations thrown  on  to  the  market  here 
supported  only  by  a  few  outstanding 
subjects,  or  backed  up  by  some  popu- 
lar star  is  detrimental  to  the  quality 
uplift.  There  is  throughout  Europe  a 
feeling  that  the  American  business- 
man, speaking  gen'crally,  is  a  com- 
mercial hog. 

"  The  Big  Four "  have  the  correct 
idea.  Sell  each  picture  on  its  merits, 
and  it  must  perforce  have  merit  to  sell, 
and  in  this  connection  there  is  a  big 
field  in  this  country  for  the  Independ- 
ent Producers  of  quality  goods. 

Great  Britain  is  a  States  right  prop- 
osition and  should  be  so  handled. 

The  conditions  were  never  better  in 
Great  Britain  than  now  as  far  as  at- 
tendance at  the  different  theatres  is 
concerned,  but — there  is  always  a  but — 
the  unsettled  state  of  labor  and  capital, 
the  excessive  taxation,  the  fact  that 
the  prosperity  we  are  enjoying  now  is 
largely  false,  inflated  prosperity,  bids 
one  be  cautious  and  trim  sail  for  the 
squall  that,  to  say  the  least,  is  prob- 
able. 

W.  Harlan,  Mgr., 
The  Bungalow, 
Portobello,  London. 


238 


Motion  Picture  News 


Apollo  Trading  Corporation 

FOREIGN  DISTRIBUTORS 

J.  PARKER  READE'S  Productions  of 

LOUISE  GLAUM 

Sahara  and  The  Lone  WolPs  Daughter 



A  New  15  Episode 
Serial  Starring  Ben  Wilson  and  Neva  Gerber 

The  Screening  Shadow 

Gale  Henry  2  Reel  Comedies 

Evelyn  Greely  in  Me  and  Captain  Kidd 

June  Elvidge  in  The  Poisoned  Pen 

Harry  RapFs  Production  Sins  of  the  Children 

By  Cosmo  Hamilton 

Apollo  Trading  Corporation 

220  WEST  48th  STREET,  NEW  YORK  28  DENMARK  STREET,  LONDON,  ENG. 


December  2  j ,  igiQ 


239 


Australia 


*' The  ^Neivs'  Helps  to  Spread 
Better  Advertising  Gospel " 

ALTHOUGH  I  am  situated  a  long 
way  from  your  country,  I  look 
forward  every  mail  to  receiving  the 
News  giving  details  of  the  happenings 
in  the  industry  over  there.  One  can 
not  but  note  in  this  state  of  ours,  and 
indeed  in  the  whole  of  the  country, 
the  very  slipshod  fashion  in  which  a 
show  is  put  across,  in  comparison  to 
the  reports  we  read  of  your  movie 
houses.  The  first  thing  that  struck 
me,  and  which  is  still  annoying  me,  is 
the  very  punk  advertising  that  is  given 
out.  Every  week  it  is  the  same  thjng. 
Nothing  new,  nothing  attractive.  Just 
the  same  old  humdrum  stuff.  Wc 
have  three  daily  papers  here,  viz., 
■'  The  Age,"  "  The  Argus "  and  an- 
other which  is  the  only  evening  paper, 
"  The  Herald."  I  have  nothing  against 
the  papers  themselves — it  is  the  ex- 
hibitors who  are  at  fault. 

Since  Alex  Lorimore,  of  Paramount 
Pictures,  opened  the  Auditorium  in 
Melbourne  as  a  picture  house  we  have 
seen  some  decent  advertising,  but 
taking  the  whole  of  the  exhibitors  in 
Melbourne  and  the  suburbs  as  a  body, 
their  advertising  does  not  appear  to  me 
to  be  effective  enough.  I  may  be  wrong, 
but  there  is  no  harm  done  in  express- 
ing one's  opinons. 

Things  generally  are  now  looking 
brighter. 

Before  closing  this  letter  I  would 
like  to  add  a  word  of  appreciation  for 
""  The  Exhibitor  Service  Bureau  "  for 
the  great  help  it  is  for  exploiting  the 
picture.  I  do  not  profess  to  be  an  ad- 
vertising man,  but  I  have  learnt  more 
in  the  last  twelve  months  about  pic- 
ture advertising  through  taking  the 
News  than  I  ever  could  hope  to  do  by 
just  trying  the  game  myself.  The 
Complete  Plan  Book,  in  conjunction 
with  your  department,  is  to  my  mind 
the  greatest  help  an  exhibitor  could 
have. 

Looking  forward  to  my  next  batch 
cf  "  Newses." 

Colin  E.  Wood, 
Melbourne,  Australia. 


Germany 


Canadian  Market  Battleground 

English  Mfrs.  Band  and  Are  Ready  to  Supply 
Continent  with  Features;  Canada  Battleground 


A.  G.  Granger,  Granger  Exclusives,  London 

for  elaborate  and  spectacular  produc- 
tions. One  company  has  leased  the 
famous  Hagenback  Zoological  Gar- 
dens at  Hamburg.  A  section  of  it  has 
been  converted  into  a  Japanese  city 
for  an  elaborate  screen  presentation 
of  Madame  Butterfly.  Following  the 
example  set  in  Southern  California 
whole  movie  cities  have  been  estab- 
lished. At  Weissensee,  a  resort  near 
Berlin,  a  replica  of  Florence  has  been 
CDUstructed  as  the  setting  for  a  gigan- 
tic Italian  spectacle. 

The  development  of  the  film  indus- 
try on  any  kind  of  extended  scale  will 
sers'c  a  two-fold  purpose  for  Ger- 
many. One  is  that  it  will  aid  in  the 
general  commercial  upbuilding;  the 
other  is  that  it  will  be  a  factor  in  her 
irrepressible  propaganda.  Every  Ger- 
man motion  picture  that  leaves  the 
country  will  embody  some  subtle  sell- 
ing point  or  attempted  vindication  of 
the  Fatherland.  Motion  pictures  speak 
a  universal  language  and  their  educa- 
tional force  has  always  been  recog- 
nized by  the  enterprising  Teuton. 


Visitor  from  Canada 

George  W.  Weeks,  General  Man- 
ager of  Famous-Lasky  Film  Service, 
Ltd.,  of  Canada,  with  headquarters  in 
Toronto,  arrived  in  New  York  last 
week  on  a  short  business  visit. 


Imitation  of  American  Methods 
by  the  Teuton 

AN  interesting  and  first-hand  ac- 
count of  Germany's  plans  for  en- 
larging the  scope  of  her  film  industry 
is  contained  in  an  article  by  Isaac  F. 
Marcosson  in  the  Dec.  13  issue  of  The 
Saturday  Evening  Post.  Mr.  Mar- 
cosson writes  from  Berlin: 

Germany  is  entering  lines  that  she 
practically  ignored  before  the  war. 
Films  will  illustrate.  Prior  to  1914 
the  German  motion  pictures  were 
crude  and  clumsy.  French  and  Am- 
erican films  had  a  large  vogue.  A 
whole  new  cinema  industry  has  been 
developed  under  the  sponsorship  of 
the  Agfa,  which  produces  the  raw 
film  in  immense  quantities. 

The  German  film  maker  is  imitating 
the  -American  in  that  he  is  going  in 


The  Canadian  market  is  to  be  the 
battle-ground  for  a  fight  between 
British  film  producing  interests  and 
the  American  producers,  acording  to 
announcements  made  by  Mr.  J.  B. 
MacKay,  managing  director  of  the 
Anglo-Canadian  Picture  Plays,  Limit- 
ed, which  has  offices  at  97  St.  James 
Street,  Montreal,  Quebec,  and  73 
Great  Portland  Street,  London,  Eng- 

nd.    The  organization  of  this  com- 

,my  was  recently  revealed  to  Can- 
adian moving  picture  men  and  more 
or  less  startling  information  has  been 
divulged  by  Mr.  MacKay. 

The  declaration  has  been  made  that 
fourteen  of  the  British  moving  picture 
manufacturers  are  interested  in  the 
move  and  it  is  stated  that  these  pro- 
ducers are  ready  to  supply  the  Ameri- 
can continent  with  special  features. 
Upwards  of  fifty  British  pictures  have 
already  been  received  at  the  Montreal 
office  of  the  company,  it  is  stated,  and 
a  number  of  these  have  been  shown 
to  Canadian  film  authorities.  Official 
release  of  these  productions  will  start 
in  February,  it  is  understood.  As  a 
preliminary  to  this  step,  Mr.  Mackay 
has  made  a  personal  survey  of  con- 
siderable of  the  Canadian  territory 
and  he  has  been  accompanied  by  L. 
Ernest  Ouimet  of  Montreal,  head  of 
the  Specialty  Film  Import.  Limited, 
Canadian  Pathe  representatives.  They 
recently  returned  from  a  trip  to  Win- 
nipeg, Manitoba,  where  some  of  the 
plans  of  the  Britishers  were  unfolded. 

According  to  Mr.  MacKay,  the  Brit- 
ish manufacturers    have  made  great 


strides  with  their  work  since  the  end 
of  the  actual  war  and  the  results  ob- 
tained during  the  past  year  have  been 
far  above  the  achievements  during  the 
war,  when  the  industry  was  greatly 
hampered  by  various  restrictions.  Mr. 
MacKay  intimated  that  representative 
Canadians  at  London  have  seen  a  con- 
siderable number  of  the  latest  releases 
and  it  is  expected  that  at  least  seven- 
ty-five per  cent,  of  the  new  pictures 
will  reach  Canada.  The  British 
companies  are  putting  upwards  of 
$90,000,000  into  pictures  and  the  play- 
ers are  being  sent  to  the  Alps,  Venice, 
France  and  other  parts  of  Europe  in 
order  to  obtain  actual  backgrounds  for 
film  stories.  Mr.  MacKay  speaks  of 
an  invention  controlled  by  Cecil  Hep- 
worth,  one  of  the  big  British  produ- 
cers, which  overcomes  various  diffi- 
culties in  the  way  of  light  and  sky 
conditions.  He  explains  that  this  has 
proved  to  be  a  big  help  in  attempting 
to  equal  the  weather  of  California. 

Mr.  MacKay  promises  satisfactory 
results  with  British  releases  in  the 
matter  of  punch  and  dramatic  action 
and  points  out  that  the  British  stage 
has  always  been  in  the  foreground  in 
this  respect.  Upwards  of  twenty  Brit- 
ish film  stars  are  associated  with  the 
work,  he  declares,  and  their  name  will 
shortly  become  well-known  in  Cana- 
dian theatres,  he  asserts.  He  states 
that  London  will  probably  soon  become 
the  hub  of  the  moving  picture  industry 
and  that  the  British  producers  are 
doing  all  in  their  power  to  meet  Amer- 
ican competition  in  the  Canadian  field. 


Paul  Capellani,  of  Comedie  Francaise,  Paris 


Foreign  Product  Getting 
Hold  in  S.  America 

Just  as  the  American  film  man  is 
seeking  to  pry  the  foreign  market  wide 
open  for  his  product,  so  are  Italian 
and  French  leaders  sifting  into  the 
South  American  countries  intent  on 
overcoming  with  their  product  the 
leadership  which  the  U.  S.  product 
gained  because  of  the  war. 

Scattered  reports  from  our  sister 
republics  indicate  that  in  a  measure 
the  French  and  Italian  product  is  com- 
ing back  to  its  own,  despite  that  Amer- 
ican pictures  still  continue  to  hold  the 
balance  of  power.  As  in  other  coun- 
tries, correspondents  state  this  is  be- 
cause of  the  unloading  of  inferior 
product  by  Americans. 

When  South  America  turned  to  her 
great  northern  neighbor  when  French 
and  Italian  film  imports  ceased  at  the 
beginning  of  the  world  war,  the  Amer- 
ican pictures  filled  a  long  felt  want. 
The  people  had  tired  of  the  foreign 
product  and  methods  of  production. 
The  new  output  went  big  and  demand 
increased.  That  this  condition  may 
change,  and  South  America  go  back 
to  its  first  love  in  great  measure  would 
be  an  indictment  of  the  methods  fol- 
lowed by  our  exporters. 

Much  attention  is  being  centered  on 
the  situation  by  American  producers, 
it  is  understood,  and  supremacy  of  the 
market  will  not  be  surrendered  without 
a  hard  struggle. 


Wyndham  Standing  Lead 
in  "  Earthbound  " 

With  T.  Hayes  Hunter  directing,  the 
production  of  Basil  King's  story, 
"  Earthbound "  was  commenced  at 
Goldwyn's  Culver  City  Studios  this 
week.  Wyndham  Standing  plays  the 
leading  role,  supported  by  Flore  Reval- 
Ics,  the  Russian  dancer.  Alec  Francis, 
Alahlon  Hamilton  and  others.  The 
picture  is  said  to  be  unique  in  its 
treatment  of  the  life  after  death  theme. 
It  requires  a  great  number  of  double 
exposures  in  order  to  present  the  spirit 
of  the  man  that  clings  to  the  earth 
after  it  has  left  the  body. 


Jacobo  Glucksman,  of  Max  Glucksman 


240 


Motion  Picture  News 


Additional  Live  News  from  the  Producers 


{VoiitinuFd  from  page  220) 


Paramount-Artcrafts 
Continue  to  Score 

Cecil  B  DeMille's  Paramount-Art- 
craft  production,  "Male  and  Female," 
continues  on  its  career  through  the 
first-run  houses,  and  messages  are  be- 
ing received  daily  of  the  success 
scored  in  various  cities  of  the  country^ 
says  a  statement  from  Famous  Play- 
ers-Lasky. 

At  the  opening  at  the  West  End  Ly- 
ric Theatre,  St.  Louis,  one  of  the  best 
records  yet  reported  is  said  to  have 
been  made.  Not  only  was  a  new  at- 
tendance mark  set  up,  according  to 
reports,  but  the  day's  receipts  exceed- 
ed the  former  high  figures  by  sixty  per 
cent. 

So  successful  was  the  engagement 
at  Moss's  Broadway  Theatre,  New 
York,  that  it  has  been  decided  accord- 
ing to  the  Famous  Players-Lasky  re- 
port to  hold  the  production  over  for 
another  week. 

Nor  is  "Male  and  Female"  the  only 
Paramount-Artcraft  picture  that  is 
setting  up  new  house  records.  At  the 
Olympia  Theatre,  New  Haven,  all  pre- 
vious house  records  vvere  reported  to 
have  been  broken  Sunday  last  by  "The 
Miracle  Man,"  the  highest  previous 
financial  notch  being  passed  by  $100, 
it  is  said. 


The  Still  and  Its  Mission 


Society  Drama  Is  Alice 
Joyce's  First  in  1920 

Alice  Joyce's  first  feature  of  the 
new  year  will  be  "Slaves  of  Pride",  a 
story  of  society  life  which  was  writ- 
ten especially  for  her  by  William  B. 
Courtney.  This  is  Miss  Joyce's  first 
release  since  Rex  Beach's  "The  Ven- 
geance of  Durand",  and  will  precede 
"The  Sporting  Duchess",  the  Drury 
Lane  melodrama,  which  is  now  nearly 
compelted. 


Engaged  by  Vitagraph 

Else  Fuller,  a  young  Danish  actress 
who  recently  came  to  this  country, 
has  been  engaged  by  Vitagraph  for 
the  leading  role  in  "Thimble,  Thim-' 
ble,"  another  of  the  O.  Henrj-  stories 
which  are  being  directed  by  Edward 
Griffith. 


B.  Frank  Puffer,  still  camera  man  at  the 
Constance  Talmadge  studios 

THE  importance  of  the  still  as  an 
exploitation  asset  for  the  exhibi- 
tor has  caused  a  number  of  prominent 
editors  of  newspaper  photoplay  sec- 
tions to  take  a  definite  stand  on  the 
subject  of  "When  Is  A  Still?"  and  at 
the  same  time  reserve  the  privilege  of 
using  the  best  stills  regardless  of  the 
proportion  of  advertising. 

"The  most  important  element  in  the 
make-up  of  a  still,"  says  David  Dietz, 
Photoplay  Editor  of  the  Cleveland 
Leader,  "is  the  amount  of  drawing 
power  it  contains.  A  still  must  appeal ; 
it  must  tell  some  interesting  fragment 
of  the  big  story;  but  most  of  all  it 
must  make  the  person  who  looks  at  it 
have  a  strong  desire  to  see  the  produc- 
tion." 

A  like  sentiment  is  shared  by  Harold 
Heffernan,  former  editor  of  llie  Mo- 
tion Picture  section  of  the  Detroit 
News,  who,  with  Mr.  Dietz,  has  arrived 
at  a  basis  by  which  the  exhibitor  may 
have  an  indication  of  just  what  kind 
of  a  still  stands  the  best  chance  of 
newspaper  reproduction,  following  a 
general  discussion  of  the  matter  with 
B.  Frank  Pufter,  expert  still  man  at 
the  Constance  Talmadge  Studios,  318 
East  48th  Street,  New  York  City. 


"PufTer's  stills  carry  a  kick,  lend 
themselves  to  a  proper  treatment  of 
the  story  and  at  the  same  time  are 
artistic  enough  as  photographs  to  in- 
duce the  average  photoplay  editor  to 
be  glad  to  use  them,"  declares  Heffer- 
nan. "  I  have  yet  to  find  an  instance 
where  he  has  stretched  the  position  of 
a  character  in  order  to  merely  make 
his  picture  add.  If  there  is  one  thing 
essential  to  the  proper  running  of  a 
photoplay  department  it  is  an  assur- 
ance that  good  stills  will  be  forth- 
coming. 

"There  are  plenty  of  opportunities 
to  use  personal  pictures  of  the  players 
but  usually  we  are  not  serving  the 
best  interests  of  the  exhibitor  to  do 
this.  It  should  be  the  mission  of  a 
photoplay  editor  to  generate  just  as 
much  interest  as  possible  in  motion 
picture  affairs  generally  and  at  the 
same  time  do  something  to  assist  the 
box  office  receipts  of  local  exhibitors. 
For  this  reason  a  still  from  a  forth- 
coming picture  is  a  much  better  bit  of 
news-propaganda  than  a  star  cut  of 
one  of  the  popular  film  players." 

"In  my  estimation,"  said  Mr.  Puffer, 
"the  highest  mission  of  the  still  photo- 
graph is  to  help  the  exhibitor  pack  his 
house.  Whether  the  picture  is  a  work 
of  art,  a  death  scene,  a  crap  game  or 
what-not,  the  still  should  be  of  a  na- 
ture that  will  interest  the  exhibitor, 
the  newspaper  man  and  the  public. 

"It  is  usually  from  the  still  that  the 
lithograph  paper  is  designed.  As  the 
advertising  department  is  sometimes 
hundreds  of  miles  away  from  the  studio 
a  great  deal  is  left  to  the  still  man 
for  selection  of  those  scenes  which  are 
especially  adaptable  for  billboard  use. 

"If  I  were  asked  what  is  the  secret 
of  my  stills,  I  would  reply  :  '  it  is  the 
light.'  The  science  of  lighting  is  the 
most  difficult  angle  of  photography. 
Light  can  do  more  than  show  shadows 
and  high  lights,  or  make  the  picture 
dark  or  bright.  While  my  methods 
are  not  mystery  mediums  of  making 
pictures,  still  I  have  spent  years  in  per- 
fecting them  and  a  disclosure  of  the 
system  would  not  be  fair. 


New  Sales  for  "A  Bur- 
lesque on  Carmen  " 

The  Victor  Kremer  offices  announce 
this  week  that  the  First  National  Film 
Companj^  of  Kansas  City,  Mo.,  have 
purchased  the  "Champion,"  "Jitney 
Elopement,"  "Work"  and  "By  the  Sea" 
for  Missouri  and  Kansas.  "A  Bur- 
lesque on  Carmen"  has  been  bought  by 
the  F.  A.  F.  Film  Enterprises  of 
Omaha,  Nebraska,  for  Iowa  and  Ne- 
braska. 

In  addition  to  the  territories  men- 
tioned above,  the  following  bu\ers 
have  also  acquired  these  productions : 
.Mickey  Film  Corporation,  Chicago — 
Illinois  and  Indiana;  Quality  Film 
Corporation,  Pittsburgh,  Pa. — West 
Virginia  and  Western  Pennsylvania; 
Harry  M.  Crandall,  Washington,  D. 
C- — District  of  Columbia,  North  Caro- 
lina, Virginia.  Maryland,  and  Del- 
aware :  Twentieth  Century  Film  Com- 
pany, Philadelphia,  Pa. — E  astern 
Pennsylvania  and  Southern  New  Jer- 
sey; and  Bee  Hive  Film  Exchange, 
Chicago — Northern  Illinois,  Indiana 
and  Wisconsin. 


Big  Company  Goes  to  Florida 

Feature  Produced  by  Films  Incorpora- 
ted Embraces  Wide  Range  of  Settings 


Nazimova,  Metro  star 


FLORIDA  will  be  the  destination 
of  the  company  now  'working  on 
the  first  photoplay  of  Films  Incorpo- 
rated, starring  Catherine  Calvert, 
when  the  present  work  is  completed  at 
the  Oliver  Studios  on  East  Forty- 
eighth  Street,  Manhattan,  where  some 
of  the  larger  scenes  have  already  been 
photographed.  The  action  of  the 
stor>-  calls  for  a  storm  at  sea,  and,  ac- 
cordingly, after  taking  some  scenes  at 
Palm  Beach,  the  company  will  proceed 
out  into  the  Gulf  of  Mexico  to  locate 
a  real  Gulf  storm  it  is  said. 

From  the  Gulf  of  Mexico  the  com- 
pany will  next  proceed  through  the 
Soiuh  and  West  to  the  North  to  com- 


plete the  picture  in  about  seven  weeks 
thereafter.  The  present  work  at  the 
New  York  studio  will  require  two 
weeks  more  at  least.  William  W. 
Young,  president  of  Films  Incorpo- 
rated, will  accompany  the  actors  and 
directors  on  the  trip. 

Lowell  R.  Stark  is  assisting  Mr. 
Hoyt  in  the  direction  of  Miss  Cal- 
vert's first  picture  imder  the  auspices 
of  Films  Incorporated.  It  is  said  that 
the  cast  has  been  carefully  selected 
with  a  view  to  giving  Miss  Calvert  the 
best  possible  support.  Donald  Mar- 
quis, the  leading  man,  is  said  to  fit  ex- 
actly into  the  role  of  the  hero  in  Cap- 
tain Sabine  Wood's  story.    Other  ac- 


Pathe  Release  Begun  by 
Marjorie  Rambeau 

Majorie  Rambeau  and  Albert  Capel- 
lani  began  work  Monday  on  "  The 
Fortune  Teller,"  Miss  Rambeau's  first 
production  for  Pathe  release.  The 
scenario  of  Leighton  Graves  Osmun's 
play  in  which  Miss  Rambeau  starred 
last  year  was  made  by  Mr.  Capellani 
and  George  Proctor.  The  following 
players  have  been  engaged  for  the 
principal  roles  :  Frederick  Burton,  Vir- 
ginia Lee,  Joe  Burke,  E.  L.  Fernandez 
and  Ravmond  McKee. 


Exploitation  Helped  by 
Maeterlinck's  Tour 

Taking  advantage  of  the  immense 
amount  of  publicity  which  is  being 
given  all  over  the  country  to  '.he  com- 
ing visit  of  Maurice  Maeterlinck  and 
the  National  Blue  Bird  Campaign  for 
Happiness,  exhibitors  arc  said  to  be 
booking  the  Paramount- .Artcraft  pic- 
lure,  "  The  Blue  Bird,"  which  Mau- 
rice Toumeur  made  from  the  Maeter- 
linck play.  According  to  reports,  these 
bookings  are  being  made  to  coincide 
with  the  speaking  dates  of  Maeterlinck 
in  various  sections  of  the  country. 

tors  in  the  cast  are  Grace  Field,  Frank 
Montgomery.  George  Pauncefort,  Guy 
Coombs,  William  Riccardi  and  Ralph 
Bunker. 

Owing  to  the  extraordinary  risk  in- 
volved in  filming  the  seas  scenes  in 
this  story,  insurance  amounting  to  a 
quarter  of  a  million  dollars  has  been 
taken  out  on  the  lives  of  the  com- 
pany, it  is  stated. 

The 


December  2  "j ,  1Q19 


241 


Around  the  Studios 


Norma 
Talmadge 


Phoio 
by 

PufFer 


This  Art  Cover  Will  Be  a 
Permanent  Feature  of  the 
Professional  or  "Around  the 
Studios"  Section  in  the  Future 


242 


Motion  Picture  News 


Anita  Loos  Having  Her 
Portrait  Painted 

By  way  of  taking  things  easy  prior 
to  a  minor  throat  operation,  Anita 
Loos  is  having  her  portrait  pointed. 
The  artist  is  Karl  Anderson,  said  to 
he  one  of  the  ranking  American 
painters,  who  wants  to  immortalize  the 
■demi-tasse  pholodraniatist  in  the  pose 
■of  a  vampirical  Spaniard. 

Meanwhile  John  Emerson  is  keep- 
ing the  wolf  from  the  collaborators' 
•door  by  personally  directing  the  new 
•Constance  Talmadge  picture  "  In 
Search  of  a  Sinner." 

While  Miss  Loos  lives  the  indolent 
life  of  a  beautiful  artist's  model,  her 
liusband,  according  to  the  P.  A.,  is 
being  pursued  in  the  early  morning 
liours  by  Central  Park  patrolmen  who 
■object  to  the  big  scene  where  Con- 
stance Talmadge  plucks  a  boquet  from 
the  shrubbery  near  the  reservoir. 
Personally,  we  should  like  to  know 
■what  sort  of  a  bouquet  Miss  Tal- 
madge can  pluck  in  Central  Park  in 
December. 


PERSONAL  JOTTINGS 


LaRocque  to  Realart 

After  we  had  just  mentioned  that 
Rod  LaRocque  had  been  with  more 
•companies  than  anyone  else  we  can 
think  of  at  the  moment,  we  learn  that 
he  has  changed  again,  and  is  now 
with  Realart.  Rod's  next  will  be  the 
lead  opposite  Constance  Binney.  This 
picture  is  to  be  made  in  the  old  Essa- 
■nay  studios  at  Chicago,  where  Rod  did 
his  first  posing  before  the  camera. 


Lawrence  Back  East 

Edmund  Lawrence  is  back  in  town, 
having  finished  his  contract  with  Wm. 
Fox  on  the  coast.  Several  Eastern 
producers,  it  is  said,  want  Mr.  Law- 
rence to  make  pictures  here,  but  our 
hrand  of  picture  weather  has  been  so 
unpropitious  for  the  past  several 
months,  that  he  may  decide  to  return 
to  California.  We  shouldn't  blame 
him. 


Max  Linder  Here  Again 

Max  Linder  has  returned  to  Amer- 
ica, and  expects  to  make  his  residence 
at  Beverly  Hills,  Calif.  Just  before 
he  left  France,  the  comedian  received 
■a  letter  from  Monsieur  Pichon,  French 
Minister  of  Foreign  Office,  bringing 
him  the  announcement  that  he  was 
proposed  for  the  Knight  of  the  Legion 
of  Honour  Cross,  for  services  ren- 
dered France  during  the  war. 


FREDERICK  A.  THOMPSON  will 
shortly  be  speeding  coastward. 
Members  of  the  M.  P.  D.  A.  as  well 
as  the  Players  Club  will  take  notice 
of  a  vacant  chair. 

Elaine  Hammerstein  is  in  Miami 
and  Olive  Thomas  is  in  New  Orleans. 
Meanwhile,  R.  Cecil  Smithy  Edward 
Montaigne,  Marie  Johnston,  Lewis  Al- 
len Browne  and  Ella  Stuart  Carson 
are  assisting  John  Lynch  in  his  en- 
deavor to  obtain  the  best  stories  in 
the  United  States  for  their  next  pro- 
ductions. 

Gene  Pollar,  who  is  playing  "  Tar- 
zan"  in  the  Numa  Pictures  Corp.  pro- 
duction of  "  The  Return  of  Tarzan," 
is  a  New  York  boy,  said  to  be  promi- 
nent in  athletic  circles.  As  a  mem- 
ber of  the  Hudson  Boat  Club  and 
rowing  in  two  and  four-oared  shells, 
he  has  won  seven  gold  medals  in  con- 
tests with  other  clubs. 

Mae  Murray  cooked  a  turkey  in 
her  apartment  the  other  night,  for  a 
birthday  surprise  party  for  Ouida  Ber- 
gere.  Then,  preceded  by  their  but- 
ler, bearing  the  turkey  aloft  on  a  sil- 
ver platter,  she  and  Bob  Learned  went 
up  in  the  elevator  to  Mr.  and  Mrs. 
Fitzmaurice's  residence  several  floors 
above.  Miss  Murray  was  mighty  glad 
they  didn't  live  any  farther  away. 

Vincent  Coleman  had  been  reading 
a  lot  about  the  athletic  powers  oi  some 
of  his  co-workers  at  the  Goldwyn,  and 
he  dropped  in  the  other  day  to  say 
"  me,  too."  Vincent  was  out  with  a 
show  that  failed  a  few  years  ago,  and 
he  was  stranded  some  miles  from  New- 
York  without  any  funds.  Twelve 
miles  away  a  country  fair  was  in  prog- 
ress and  Vincent  walked  to  the  town  to 
try  out  a  plan.  He  arranged  with  the 
management  to  stage  a  series  of  wrest- 
ling bouts  in  which  he  would  meet  all 
comers  for  a  small  share  of  the  re- 
ceipts. At  the  end  he  had  knocked 
down  enough  men  to  satisfy  an  ordi- 
nary person  for  a  life  time,  and  he 
had  "  knocked  down  "  enough  money 
to  take  him  back  to  New  York. 

Gladys  Valerie  usually  gives  a 
Christmas  party  to  her  numerous 
friends,  but  this  year  Miss  Valerie  has 


ROGER 
LYTTON 


\  anderbilt  900 


Rush  "Miracle  of  Love," 
"  Two-Star  "  Film 

To  expedite  the  making  of  "  The 
Miracle  of  Love,"  in  which  Wyndham 
Standing  co-stars  with  Lucy  Cotton,  it 
was  decided  to  "  shoot "  the  scenes  in 
the  House  of  Lords  ahead  of  schedule, 
and  it  devolved  on  Leon  d'Usseau,  as- 
sistant director,  to  find  wigs  for  the 
Lords  on  twenty-four  hours'  noticeX 
Mr.  d'Usseau  says  that  the  strain  oo^ 
his  own  capillaries  of  coiffing  the  big-J 
wigs  was  so  great  that  he  may  have 
to  resort  to  a  peruke  himself.  An 
added  interest  is  lent  by  the  fact  that, 
of  the  three  hundred  odd  players  mZ 
this  setting,  more  than  three-fourths^ 
are    Britishers    engaged    for  their 
knowledge  of  the  Houses  of  Parha- 
nient. 


Montagne  Does  Special 

Edward  J.  Montagne,  special  fea- 
ture writer  for  Selznick  pictures,  com- 
pleted this  week  the  scenario  of  "  Chil- 
dren of  Destiny,"  the  big  special  which 
will  shortly  be  released  on  the  Selz- 
nick programme.  Edith  Hallor  will 
be  starred  in  this  feature,  and  will  have 
the  opportunity  of  playing  three  dis- 
tinct roles. 


George  Larkin  'The  Gentleman  Unafraid" 

decided  to  give  a  kiddie  party  instead. 
She  is  going  to  invite  a  group  of  or- 
phan asylum  children  to  her  home  and 
have  a  tree  for  them  "  an'  everythin'." 

Roger  Lytton  has  very  nearly  re- 
covered from  the  very  severe  cold  he 
caught  while  working  in  a  midnight 
fire  scene  recently,  and  is  tremendously 
interested  in  the  results  of  the  efforts 
of  an  army  of  painters  and  carpen- 
ters and  decorators  who  have  been  oc- 
cupying every  available  corner  of  his 
studio  apartment.  He  hopes  the  fin- 
ished product  will  be  dehghtful 
enough  to  compensate  him  for  the 
nervous  energy  he  has  expended  while 
watching  the  manoeuvres  that  appeared 
10  him  likely  to  demolish  all  his  most 
cherished  possessions. 

Eugene  O'Brien  looks  extremely  af- 
tlucnt  these  days,  strolling  about  an 
exact  reproduction  of  the  N.  Y.  Stock 
Exchange  in  the  Selznick  Studio.  Even 
the  quotations  on  the  board  are  cor- 
rect, and  excitement  is  just  as  keen 
as  it  is  on  Wall  street,  as  Mr.  O'Brien 
decides  what  shall  be  done  with  '"  His 
Wife's  Money." 


Hugh   Thompson  Ap- 
pears with  Leah  Baird 

"  Cynthia  of  the  Minute,"  the  Louis 
Joseph  Vance  story  undergoing  film 
dramatization  for  release  in  early 
spring,  will  be  welcomed  by  admirers 
of  Hugh  Thompson,  who  appears  in 
the  leading  masculine  role  of  the  story. 
Leah  Baird  will  be  seen  as  Cynthia. 


Dawley  Starts  Another 

J.  Searle  Dawley,  who  was  responsi- 
hle  for  "Twilight,"  with  Doris  Ken- 
yon  in  the  leading  feminine  role,  for 
the  De  Luxe  Film  Company,  is  now- 
making  preparations  to  begin  work  on 
the  Augustus  Thomas  play,  "  The 
Harvest  Moon,"  for  the  Detrich-Beck 
combination,  starring  Miss  Kenyon. 


Lillian  Hall  on  Coast 

Lillian  Hall,  who  left  for  the  coast 
some  two  months  since  with  other  east- 
ern plaj-ers  cast  for  the  Rex  Beach 
production  of  "Going  Some,"  has  tele- 
graphed her  representative  that  she 
will  remain  on  the  coast  for  another 
picture,  the  Goldwyn  production  hav- 
ing reached  the  cutting  stage. 


JACQUES  JACCARD 

Producer— Author  and  Director 


"Cassidy  of  the  Air  Lanes" 
"Cyclone  Smith" 
and 

"Tempest  Cody"  Stories 


UNIVERSAL 


December  2  j ,   i  9  i  9 


243 


The  Professional  Section's  Camera 


SNAPSHOTS 

Stuart  Holmes — glancing  at  us  from  the 
upper  right  hand  corner— has  just  finished 
a  production  witli  Grace  Davison  under  the 
direction  of  Charles  Horan. 

May  McAvoy — on  our  immediate  left — 
will  be  seen  in  the  next  Alice  Joyce  pro- 
duction under  Vitagraph's  banner. 

And  to  our  right  we  find  ths  charming 
presence  of  Gladys  Valerie. 

Jane  Jennings  sits  in  stately  pose  on  a 
chair  that  might  well  grace  a  throne  room. 

Betty  Ross  Clarke — seen  in  the  large  oval 
at  our  left — is  starting  work  with  Taylor 
Holmes  on  his  first  special .  for  release 
through  Vitagraph. 

In  the  lower  left  hand  comer  we  find 
Hugh  Thompson,  who  will  next  be  seen  op- 
posite Leah  Baird  in  "Cynthia  of  the 
Minute,"  from  the  Louis  Joseph  Vance  story. 

Which  completes  the  tour  of  The  Profes- 
sional Section's  Camera  for  this  week. 


244 


Motion  Picture  News 


GATHERED  ON  THE  COAST 


Jack  Freulich,  ponrait  photog- 
Tapher  at  Universal  City,  was  for  a 
number  of  years  photographer  for  Un- 
derwood and  Underwood  in  New 
York,  where  he  photographed  hun- 
dreds of  the  most  important  people 
of  the  nation. 

*    *  ♦ 

Clifford  Howard,  who  for  more 
than  two  years  was  scenario  editor 
for  the  American  Film  Company  when 
sixteeen  producing  units  were  busy, 
and  who  has  written  a  large  number 
of  very  successful  photoplays,  is  re- 
sponsible for  the  story  and  continuity 
of  "  Blossom,"  now  being  directed  by 
William  C.  Dowlan  with  Tsuru  Aoki 
as  star.  Howard's  travels  enable  him 
to  give  exceptional  description  of 
scenes  for  the  locale  of  this  picture, 
which  has  many  scenes  in  Hilo,  one 
of  the  Sandwich  Islands,  and  others 
in  Honolulu  and  San  Francisco. 


Thomas  Jefferson  is  now  filling  an 
engagement  supporting  Mary  Mac- 
Laren  in  "  The  Forged  Bride,"  at  Uni- 
versal City. 

*    *  * 

William  Fox  has  engaged  Louise 
Lovely  to  again  support  William  Far- 
num  in  all  the  features  he  will  make 
on  the  coast  next  year.  Miss  Lovely 
appeared  opposite  the  Fox  star  in  the 
five  pictures  he  made  in  California 
during  1919.  The  engagement  is 
unique  because  Miss  Lovely  is  the  only 
leading  ladj'  who  has  played  with  Mr. 
Farnum  in  so  many  consectitive  pic- 
tures. The  new  contract  begins 
about  February  1st.  Despite  many 
offers.  Miss  Lovely  may  take  a  holiday 
until  the  Farnum  Company  arrives  in 
California. 

Percy  Heath,  scenario  editor  at 
Universal  City,  was  recently  asked  for 


a  synonym  for  the  word  "  speed."  His 
answer  has  gone  down  among  the  clas- 
sic utterances  of  the  age.  He  said: 
"  I  should  say  that  a  synonym  for 
speed  would  be  an  excitable  colored 
gentleman  outrunning  a  bullet  on  a 
motorcycle  in  the  days  of  gin." 

*  *  * 

Peggy  Pearce,  who  will  be  remem- 
bered as  a  "  comedy  queen,"  has  been 
cast  in  a  very  important  dramatic  role 
in  "  Sex,"  the  latest  C.  Gardner  Sulli- 
van story,  which  presents  Louise 
Glaum  in  the  starring  role.  J.  Parker 
Read,  Jr.,  who  is  producing  "  Sex," 
believes  that  one  of  the  greatest  dra- 
matic educations  is  a  course  in 
comedy,  where  facial  expression  is  of 
such  intense  value,  so  when  casting  he 
decided  upon  Miss  Pearce.  Fred  Niblo 
is  directing. 

*  *  * 

Eddie  Polo,  Universal  serial  star, 
will,  in  January,  leap  from  one  air- 
plane to  another  at  DeMille  field, 
Hollywood,  to  obtain  a  single  scene 
for  The  Vanishing  Dagger,"  an 
eighteen-episode  serial.  Lieutenant 
Locklean,  dare-devil  of  the  sky,  will 
pilot  one  of  the  planes.  Jacques  Jac- 
card  will  direct  and  Milton  Moore  will 
have  the  difficult  task  of  "  shooting " 
the  scene.  Polo  will  make  the  jump 
by  means  of  a  rope  ladder. 

*  *  * 

Gibson  Gowland  is  now  supporting 
Anita  Stewart  in  "  The  Fighting  Shep- 
herdess." Less  than  one  year  ago, 
he  received  his  first  big  part,  that  of 
the  sea  captain  in  "  The  White 
Heather."  Since  that  time  he  has 
played  the  leading  character  role  in 
"  Blind  Husbands,"  the  new  George 
Loane  Tucker  production ;  "  Ladies 
Must  Live,"  and  "The  Right  of  Way." 

*  *  * 

Wallace  MacDonald  has  just  been 
engaged   as   leading  man   for  Anita 


Rich  Leaves  Vitagraph 
to  Join  Metro 

H.  Thompson  Rich,  who  has  been  on 
the  Vitagraph  scenario  staff  for  the 
greater  part  of  a  year,  has  resignec 
to  accept  a  position  with  the  Metro 
Pictures  Corp.  at  Los  Angeles.  Mr. 
Rich  left  for  the  coast  last  week, 
where  he  will  work  with  Maxwell 
Karger  and  June  Mathis  in  the  adapt- 
ing and  picturizing  of  some  of  the 
many  plays  Metro  has  acquired.  Be 
fore  joining  Vitagraph's  staff,  Mr. 
Rich  was  Editor-in-chief  of  the  Forum 
Magazine,  and  he  has  sold  several 
feature  stories  to  various  producing 
companies. 


Wyndham    Standing   at   work   on   a  Perret 
Production  with  Emmy  Wehlen 

Stewart  in  her  production,  "  The 
Fighting  Shepherdess,"  by  Caroljn 
Lockhardt.  Edward  Jose  has  arrived 
from  New  York  to  direct  this  at  the 
Louis  B.  Mayer  studios  for  First  Na- 
tional. 

+    *  * 

Warner  Gland,  who  has  been  living 
in  Hollywood,  has  now  gone  to  the 
pretty  little  town  of  Glendale  to  es- 
cape the  profiteering  on  the  motion 
picture  people  by  landlords  and  mer- 
chants in  the  "  City  Beautiful." 
*    *  * 

H.  H.  Van  Loan  has  just  started 
a  series  of  articles  on  scenario  writing 
in  the  Los  Angeles  Evening  Express. 
After  the  first  installment,  in  which 
it  was  announced  that  Mr.  Van  Loan 
would  answer  all  inquiries  relating  to 
stories  for  the  screen,  more  than  four- 
score letters  were  received. 


Stage  and  Screen  Both 
Claim  Gerald  Bacon 

Gerald  Bacon,  whose  late  feature  pro- 
duction "  Blind  Love,"  starring  Lucy 
Cotton,  has  been  placed  on  the  state 
rights  market  by  Nathan  Hirsh,  presi- 
dent of  Aymon  Film  Corporation,  has 
been  prominently  identified  with  both 
stage  and  screen  for  many  years,  be- 
ginning his  theatrical  career  with  San- 
ger and  Jordan,  one  of  New  York's 
biggest  plaj'  brokers,  following  a  short 
career  as  mining  engineer  in  the  West. 

Mr.  Bacon,  in  addition  to  his  work 
as  play  broker  and  producer  for  the 
stage,  has  produced  more  than  half- 
dozen  photodramas  including  "  A  Wo- 
man's Experience,"  starring  Marj-  Bol- 
and  and  "  Men,"  featuring  Anna  Lohr. 


HECTOR  V.  SARNO 

FELIPPE  LOPEZ~The  Heavy    in  "RIO  GRANDE" 
The  Augustus  Thomas  story  directed  by  Edwin  Carewe 

The"SIRGIUS"  in  "THE  RIGHT  TO  HAPPINESS" 

With  DOROTHY  PHILLIPS 


NOEL  MASON  SMITH 


Directing 

Jimmy  Aubrey 


Current  Releases: 


Big  V  Comedies  At 
VITAGRAPH 

'Squabs  and  Squabblers'' 
'Bungs  and  Bunglers" 


HUGH  THOMPSON 

Leading  Man  with  Vivian  Martin  in  a  Gaumont  Production 

"MAKING  HER  HIS  WIFE" 


Management  EDWARD  SMALL 


MAY  McAVOY 


At  present  Work  in^  in  a  Big  Cliinese  Feature 
being  produce  a  by  Tke  Charles  Miller  P  reductions 


Management   EclwarJ  Small 


December  2  y ,   i  9  i  () 


245 


I 


Griff itk  ''Discovered  H 


er 


Maud  Hill 


Directors  and  Pictures 


The  Motion  Picture  Directors' 
\ssociATioN  attended  the  opening  per- 
ormance  of  "  The  Phantom  Legion," 
1  ony  Kelly's  latest  dramatic  offer- 
ing, at  the  Playhouse  Wednesday 
evening.  Many  of  those  present  had 
directed  productions  of  Mr.  Kelly's 
-cenarios,  and  Charles  Miller  is  re- 
ported to  have  reviewed  the  legitimate 
play  with  the  film  director's  critical 
eye.   And  the  play  "  got  over-" 

Al  St.  John^  Roscoe  Arbuckle's 
nephew,  also  a  motion  picture  comed- 
ian, is  making  his  third  Paramount  re- 
lease. It's  a  stor>-  of  the  sea  and  he's 
uoing  to  call  it  "  Ship  Ahoy !  "  Frank 
C.  Griftin  is  handling  the  megaphone, 
as  they  say. 

Wesley  Rugcles,  who  is  directing 
Owen  Moore  in  a  Selznick  production 
has  finished  interiors  and  will  spend 
a  few  days  and  nights  on  locations 
north  of  White  Plains.  It  makes 
things  nice  for  Owen,  who  can  spend 
the  night  at  home  and  have  break- 
fast with  Mother  Moore. 

"  Partners  of  the  Night,"  second 
Goldwyn  production  of  the  Eminent 
Authors  series,  and  first  to  be  made  in 
the  East,  is  being  directed  by  Paul 
Scardon.  Mr.  Scardon  and  his  play- 
ers expect  to  leave  early  in  the  week 
for  outdoor  scenes  near  Charleston, 
South  Carolina. 


DAVID  W.  GRIFFITH  has  served 
as  a  propelling  medium  to  the 
heights  of  fame  of  many  a  star  of 
first  eminence  in  the  screen  world. 
Their  names  would  serve  to  form  a 
roster  of  interest.  One  of  the  most 
l)rilliant  on  this  roster,  and  a  young 
woman  who  has  forged  sensationally 
to  the  'front,  is  Constance  Talmgidge. 

Constance  is  a  younger  sister  of 
Norma  Talmadge.  She  is  a  native  of 
Brooklyn  and  was  educated  in  the 
schools  there.  Norma  was  the  first 
of  the  family  to  be  recognized  at  the 
studio,  and  while  yet  a  high  school 
girl  Constance  took  to  haunting  the 
studios  where  her  sister  was  posing. 
.'\fter  being  pictured  in  a  number  of 
unimportant  roles,  Constance,  seeing 
that  the  association  with  her  elder  sis- 
ter militated  against  her  forging  to 
the  front,  went  to  California  and  made 
the  rounds  of  the  studios  there. 

One  day  while  at  the  Griffith  stu- 
dios waiting  for  a  possible  call,  the 
producer  noticed  her  wistful  air  and 
saw  in  her  an  artistic  possibility.  He 
engaged  her,  and  the  success  attending 
assured  her  a  prosperous  and  artistic 
future.  Thereafter  stardom  was  con- 
ferred upon  her,  and  to  the  motion 
picture  devotees  her  subsequent  his- 
tory is  common  knowledge.  And  she 
proudly  boasts  today  that  David  W. 
Griffith  was  the  founder  of  her  suc- 
cess. Today  she  is  at  the  head  of 
her  own  organization,  Constance  Tal- 
madge Film  Company,  and  the  first 
of  her  new  pictures,  "  A  Tempera- 
mental Wife"  and "  A  Virtuous 
Vamp,"  released  through  the  First  Na- 
tional Exhibitors'  Circuit,  are  con- 
sidered the  best  comedies  she  has  ever 
made.  Her  third  picture,  "  Two 
Weeks,"  from  the  English  play  by 
Anthony  Wharton,  is  scheduled  for  an 
early  January  release,  and  her  fourth, 
the  one  on  which  she  is  now  at  work 
at  her  own  studio  on  East  48th  street, 
is  an  Emerson-Loos  adaptation  from 
Charlotte  Thompson's  "  In  Search  of 
a  Sinner."  It  is  being  directed  by 
David  Kirkland. 

Miss  Talmadge  has  no  particular  de- 
sire to  play  emotional  roles  or  heavy 
drama.  She  recognizes  that  her  forte 
lies  in  light  comedy,  and  she  believes 
in  doing  the  thing  one  is  best  fitted  to 
do,  instead  of  crying  for  the  moon. 
"  I  like  comedies  of  manners,"  says 
Miss  Talmadge,  "  comedies  that  are, 
what  sounds  like  a  paradox  when  I 


Constance  Talmadge 

say,  subtle  burlcsciue;  comedies  that 
are  funny  because  they  delight  one's 
sense  of  what  is  ridiculously  human  in 
the  way  of  little,  every-day,  common- 
place foibles  and  frailties — ^not  come- 
dies of  the  slapstick  variety. 

"  I  want  comedies  chiefly  because  I 
enjoy  making  people  laugh;  secondly, 
because    this    type    of    work  com.es 


easiest  and  most  naturally  to  me.  I 
am  not  highly  emotional  in  type.  My 
sister  Norma  could  cry  real  tears  over 
two  sofa  cushions  stufTed  into  a  long 
dress  and  white  lace  cap,  to  look 
like  a  dead  baby,  and  she  would  do 
it  so  convincingly  that  900  people  out 
front  would  weep  with  her.  That  is 
real  art,  but  my  kind  of  talent  would 
lead  me  to  bounce  that  padded  baby 
up  and  down  my  knee  with  absurd 
Vjrimaces  that  would  make  the  same 
'XK)  people  roar  with  laughter.  You 
sec,  in  my  way,  I  take  my  work  quite 
seriously  as  my  sister  does  hers — I 
would  be  just  as  in  earnest  about  mak- 
ing the  baby  seem  ridiculous  as  she 
would  about  making  it  seem  real. 
That,  I  think,  is  the  secret  of  being 
funny  on  the  speaking  stage,  as  well 
as  on  the  screen.  One  has  to  be 
serious  in  one's  levity.  This  gives 
the  whole  distinction  between  being 
funny  and  being  silly.  I  am  not  fitted 
to  be  a  vamp  type.  There  is  nothing 
alluring  or  exotic  or  erotic  or  neurotic 
about  me.  I  could  not  pull  the  Thcda 
I^ara  stuff  to  save  my  life,  but  if  I 
am  assigned  a  vamp  role  in  a  comedy, 
r  play  it  with  all  the  seriousness  and 
earnestness  and  sincerity  with  which 
Miss  Bara  would  play  it,  except  that 
I,  of  course,  over-emphasize  all  the 
characteristics  of  the  vampire. 

"  I  try  to  handle  a  comedy  role  much 
the  same  way  that  a  cartoonist  handles 
his  pencils.  If  he  is  drawing  a  pic- 
ture of  the  late  Theodore  Roosevelt, 
with  a  few  strokes  he  emphasizes 
Teddy's  eyeglasses  and  teeth,  leaving 
his  ears  and  nostrils,  and  the  lines  of 
his  face  barely  suggestive.  One  must 
leave  a  great  deal  to  the  imagination 
on  the  screen. 


SCOTT  DUNLAP 


Directing  for 

Fox  Film  Corporation 

Hollywood,  Calif. 


MONTGOMERY  &  ROCK 
VITAGRAPH 


EARL  MONTGOMERY 


JOSEPH  ROCK 


j46 


Motion  Picture  News 


State  Right  Head 


Hall  Outlines  Plans  of  New  Year 


PLANS  for  the  increasing  of  the 
production  activities  of  Hallmark 
Pictures  Corporation  by-its-prcs- 
ident,  Frank  G.  Hall,  form  one  of  the 
chief  items  in  the  New  Year's  schedule 
of  work  laid  out  for  the  various  Hall- 
mark departments. 

Until  recently  Mr.  Hall  has  not  en- 
tered into  the  serial  field  of  pictures. 
His  initial  serial  release  was  in  Octo- 
ber of  this  year,  when  Ben  Wilson's 
fifteen  episode  serial,  "  The  Trail  of 
the  Octopus,"  was  placed  on  the  mar- 
ket through  the  Hallmark  Exchanges. 
This  month  will  witness  the  release  of 
the  fifteenth  and  final  episode  of  this 
serial,  it  is  stated,  and  its  success  has 
been  so  marked  that  Mr.  Hall  has 
determined  to  enter  the  serial  field  on 
a  large  scale. 

Beginning  the  new  year'  his  second 
serial-release,  the  working  title  to 
which  is  "  The  Screaming  Shadow," 

First  Grossman  Feature 
a  Detective  Drama 

Harry  Grossman,  president  of 
Grossman  Pictures,  Inc.,  announces 
that  he  has  completed  his  first  feature 
production,  "Wits  vs.  Wits,"  in  which 
Marguerite  Marsh  is'  the  star.  The  pic- 
ture has  been  assembled  and  is  being 
shown  to  the  trade.  Mr.  Grossman  has 
completed  arrangements  for  the  sale  of 
the  production  and  announcement  will 
be  made  later  of  the  method  of  dis- 
tribution. 

"  Wits  vs.  Wits  "  is  a  detective  story 
and  is  said  to  have  been  given  an 
elaborate  production.  It  was  directed  by 
Mr.  Grossman  personally.  Miss  Marsh 
is  shown  in  one  of  the  best  parts  of 
her  career. 

Besides  Miss  Marsh,  those  in  the 
principal  parts  are  Coit  Albertson, 
Joseph  Marba,  Charles  Middleton, 
Bernard  Randall,  Leora  Spellman  and 
E.  D.  Bingham. 


Hallmark  Will  Produce 
Serials  on  Larger 
Scale  in  1920 


turned  out  under  the  supervision  of 
Ben  Wilson,  producer  of  the  "  Trail 
of  the  Octopus,"  will  be  placed  on  the 
market  Four  episodes  of  the  serial 
are  announced  as  completed  by  Mr. 
Wilson  with  practically  the  same  staff 
surrounding  him  as  was  with  him  in 
the  production  of  "The  Trail  of  the 
Octopus." 

The  New  Year  will  also  witness  the 
beginning  of  another  serial  planned  by 
Mr.  Hall  in  co-operation  with  Ascher 
Enterprises,  Inc.,  with  Benny  Leonard, 
lightweight  champion  of  the  world,  as 
the  star.  It  is  announced  by  Mr.  Hall 
that  the  scenario  will  be  ready  shortly 


after  the  advent  of  the  New  Year, 
after  which  Leonard  will  start  work  on 
the  Hallmark  production. 

During  the  year  1919,  Mr.  Hall 
placed  on  the  market  the  initial  re- 
leases of  the  series  of  pictiires  known 
as  Famous  Directors'  Series.  The 
plans  formulated  by  Mr.  Hall  for  the 
New  Year  call  for  the  production  and 
distribution  of  the  remaining  twenty- 
one  pictures  of  this  series. 

With  these  productions  and  with  his 
recent  deal  whereby  he  took  over  the 
Exhibitors  Mutual  Exchange  and  dis- 
tributing rights  to  the  Clarke-Cornelius 
Corporation  series  of  twelve  Chaplin 
Classics,  Mr.  Hall  believes  he  has  a 
schedule  marked  out  for  the  year  1920 
that  will  give  to  the  exhibitors  a  high 
class  of  motion  picture  productions 
and  service. 


Hallmark's  Chaplin  Is- 
sues Make  Records 

That  the  initial  releases  of  the  series- 
of  twelve  Chaplin  De  Luxe  Comedies- 
are  meeting  with  big  popularity 
throughout  the  country  is  certified  to- 
by a  letter  received  recently  from  the 
manager  of  the  Majestic  Amusement 
Co.,  operating  a  string  of  theatres  in 
Oklahoma,  by  General  Sales  Manager 
W.  F.  Rodgers,  of  Hallmark  Pictures 
Corporation,  which  organization  is  dis- 
tributing the  Chaplin  Classics  as  pre- 
sented by  Clarke-Cornelius  Corpora- 
tion. The  management  of  the  Majestic 
Amusement  Company  writes :  "  In 
playing  Chaplins  in  our  houses  we 
featured  the  comedy  over  our  regular- 
featiire,  as  experience  has  proved  that 
this  is  the  way  to  get  the  money.  We- 
stood  them  up  every  performance  on 
the  opening  day  and  broke  all  house 
records.  But  the  best  part  of  it  all 
was  that  the  crowded  performances 
held  out  for  the  remaining  two  days- 
of  the  engagement  again  breaking  rec- 
ords on  both  days." 


Serial  Shows  Power  of  Mind 

Reeves  of  Supreme  Pictures  Promises 
Something  New  in  "  The  Master  Mind  " 


Man  and  Woman 
Tyrad  Offering 


Is 


Matt  Radin,  president  and  general 
manager  of  Tyrad  Pictures,  announces 
that  Jacques  Tyrol  is  now  in  the  fin- 
ishing of  a  super-feature  written  by- 
Winifred  Dunn  entitled  "Man  and 
Woman,"  in  six  reels  featuring  Betty 
Mason. 

The  picture  deals  with  the  trials  and 
tribulations  that  man  and  woman  go 
through  in  life.  It  takes  the  different 
types  of  woman  and  the  different  types 
of  man.  It  is  not  a  sex  drama  and 
does  not  deal  with  the  sex  question  in 
any  form,  shape  or  manner,  it  is  an- 
nounced. 


C  OMETHING    never    before  at- 

tempted  in  serials  is  promised  by 
Arthur  B.  Reeve,  of  "  Craig  Ken- 
nedy "  fame,  and  John  W.  Grey  in  the 
new  serial,  "  The  Master  Mind,"  star- 
ring J.  Robert  Pauline  and  Violet  Mac- 
Millan,  which  Reeve  and  Grey  are  pro- 
ducing in  the  Flushing  studio  of  Su- 
preme Pictures. 

"  The  secret  of  serial  success  nowa- 
days is  to  put  over  a  new  idea  in  every 
serial,"  said  Mr.  Reeve,  who  is  vice- 
president  of  Supreme  Pictures.  "  My 
'  Exploits  of  Elaine '  made  science  fa- 
mous in  the  movies,  with  Pearl  White 
and  Arnold  Daly  who  played  Kennedy, 
scientific  detective.  The  '  House  of 
Hate '  had  a  central  theme,  the  crush- 
ing blight  of  war  and  making  millions 
out  of  the  blood  of  our  fellow  men. 
Houdini  and  his  marvelous  escapes  and 
feats  were  the  new  feature  of  '  The 
Master  Mystery'  and  our  'Grim  Game.' 

"  All  serials  have  '  mystery,'  '  ro- 
mance,' '  adventure.'  What  is  to  be  the 
new  note  sounded? 

"  When  Mr.  Grey  and  I  looked  about 
for  a  great  idea  around  which  to  build 
the  serial  we  are  producing  we  got 
what  we  think  is  a  very  powerful  and 
novel  theme.  It  is  the  power  of  the 
mind.  At  once  it  occurred  to  us  that 
no  one  could  put  this  idea  over  better 
than  the  greatest  specialist  entertainer 
in  this  field,  J.  Robert  Pauline,  known 
in  vaudeville  for  years  from  Coast  to 
Coast  and  around  the  world. 

"  Hypnotism  has  never  been  done 


before  so  convincingly  as  Pauline  does 
it  in  'The  Master  Mind.'  In  our  first 
episode  where  Pauline  shows  us  some 
of  the  secrets  in  his  marvelous  power, 
^ye  had  a  scene  in  which  a  congress 
of  sceptical  doctors  were  to  witness  his 
demonstration,  as  he  stopped  and 
started  the  flow  of  blood  by  hypno- 
tism, hypnotized  a  subject  so  that  four 
men  could  stand  on  the  boy's  body 
while  his  heels  rested  on  one  chair  and 
his  head  on  another.  We  had  a 
couple  of  score  of  extras,  sophisticated 
movie  people  for  the  scene.  They 
were  fascinated  by  what  Pauline  did 
in  an  uninterrupted  shot  before  the 
camera." 


Exploiting  Picture  With 
Colored  Player  Cast 

Clarence  A.  Brooks,  Secretary  of 
the  Lincoln  Motion  Picture  Company, 
Inc.,  1121  Central  Avenue,  Los 
Angeles,  CaUf.,  was  a  New  York  visi- 
tor on  an  extensive  road  show  trip  that 
carries  him  over  the  entire  United 
States  in  conjunction  with  the  ex- 
ploitation of  their  latest  feature,  "  A 
Man's  Duty,"  featuring  exclusively 
negro  actors. 

It  has  been  learned  that  at  the  com- 
pletion of  this  trip  in  the  Spring,  the 
Lincoln  Company  will  produce  other 
five  reel  features  with  negro  actors 
every  five  or  six  weeks  in  the  forth- 
coming year. 


National  Film  Schedule 
for  1920  Formulated 

The  1920  production  schedule  of  the 
National  Film  Corporation  has  been 
completely  formulated  and  is  being- 
put  into  actual  operation  as  fast  as- 
conditions  will  allow.  Among  the 
stories  to  be  filmed  during  the  winter 
months  will  be  Opie  P.  Read's  "The 
Kentucky  Colonel,"  with  Joseph  J. 
Dowling,  of  "The  Miracle  Man  "" 
fame  in  the  title  role,  supported  by 
Elinor  Field  and  Francis  McDonald. 
William  Seiter  is  directing  the  piece. 

The  first  week  of  the  New  Year  will 
see  the  beginning  of  the  picturization 
of  "Marj-  Minds  Her  Business,"  by 
George  Weston.  "  Mar>^  Minds  Her 
Business "  is  running  serially  in  the 
"  Ladies  Home  Journal  "  until  March 
of  next  year,  when  it  will  be  placed 
on  the  market  in  book  form,  it  is  hoped 
about  the  time  the  film  version  is  com- 
pleted. 


Fisher's  New  One 

A.  H.  Fischer  Features,  Inc.,  wilf 
make  its  next  production  from  an  orig- 
inal story  by  Charles  A.  Logue,  adap- 
tor of  "  The  Amazing  Lovers,"  from' 
Robert  W.  Chambers'  story  of  "  The 
Shining  Band,"  and  the  author  of 
"  The  Red  Virgin,"  the  first  two  sub- 
jects put  on  by  the  Fischer  firm. 

The  piece,  as  yet  untitled,  is  a  drama 
based  upon  the  theme  that  clothes 
make  civilization.  It  will  go  into  pro- 
duction immediately,  with  Florida  and" 
the  Fischer  studios  in  New  Rochelle 
as  the  scenes  of  the  company  >  activi- 
ties. 


December  2  y ,  i  9  i  p 


247 


Scenes  from  "  Lightning  Brice  "  the  Jack  Hoxie  and  Ann    Lytic  serial  released  through  Arrow  Film  Corporation 


Arthur  Ripley  is  New 
Metro  Director 

A  new  director,  in  the  person  of 
\rthur  D.  Ripley,  has  been  added  to 
he  directorial  staff  under  Director 
General  Maxwell  Karger,  at  the  new 
Metro  studios  in  Hollywood,  Cali- 
I'oriiia.  Mr.  Ripley  will  direct  Bert 
l.\tell  in  his  forthcoming  Metro- 
■^creen  Classics  production  of  "  Alias 
limmy  Valentine,"  which  Finis  Fox 
has  adapted  from  the  famous  stage 
play  by  the  late  Paul  Armstrong. 


Small  Village  Built  for 
Metro  Picture 

A  Canadian  village  street  scene  built 
i\  Metro  on  the  old  L'niversal  ranch 
n  the  San  Fernando  Valley,  outside 
of  Los  Angeles,  California,  was  the 
setting  for  Bert  Lytell's  new  Screen 
Classics,  Inc.,  picture,  "  The  Right  of 
Way,"  for  several  days. 

This  complete  street  was  more  than 
two  hundred  yards  long.  Stores  and 
houses  typical  of  the  backwoods  coun- 
try of  Canada  w  ere  built  on  both  sides. 


Vincent  Coleman  to  Play 
in  Goldwyn  Pro- 
duction 

Vincent  Coleman,  who  was  recently 
seen  in  the  leading  role  in  "  Should  a 
Husband  Forgive?"  a  Fox  special 
production,  has  been  engaged  by  Di- 
rector Paul  Scardon  for  a  prominent 
role  in  the  film  version  of  Leroy 
Scott's  popular  novel,  "  Partners  of 
the  Night." 


Willard  Mack  to  Do  a  Series 

Gibraltar  Pictures  Signs  Well-Known 
Author;  Filming  "Cynthia  of  Minute" 


GIBRALTAR  Pictures  have  signed 
Willard  Mack,  author  of  "  Tiger 
Rose,"  "  Kick  In,"  and  numerous 
other  Broadway  hits,  to  a  two-year 
contract  to  write  an  exclusive  series  of 
scenarios  for  Gibraltar  production,  to 
be  known  as  the  Willard  Mack  Melo- 
dramas. 

Mr.  Mack  has  already  begun  work 
on  the  first  of  these  dramas,  which  is 
based  on  certain  adventurous  happen- 
ings east  and  west  upon  which  the 
author  has  been  building  a  tentative 
structure  from  time  to  time.  The  idea 
as  related  in  the  rough,  promises  fast 
action  of  the  sort  for  which  Mack 
plays  are  famous. 

The  contract  with  Mr.  Mack  is  the 
culmination  of  long  negotiations  be- 
tween the  author  and  Arthur  F.  Beck. 
It  is  anticipated  that  the  first  of  the 
Willard  Mack  series  of  plays  will  go 
into  production  early  in  January. 

Some  of  the  most  striking  scenes  in 
the  new  Gibraltar  Pictures  melodrama 
"  Cynthia  of  the  Minute,"  starring 
Leah  Baird,  are  being  filmed  on  board 


the  interned  German  liner  Kronprinz 
Frederic  Wilhelm,  which  was  placed 
with  ,the  Prinz  Eitel  Frederick,  re- 
named the  De  Kalb,  and  the  Grosser 
Kurferst,  in  American  hands  for  troop 
repatriation  after  the  armistice  was 
signed  between  Germany  and  the 
Allies. 

Leah  Baird  and  her  company  of 
players  have  been  practically  living 
aboard  the  big  liner  for  a  week  past, 
and  several  of  the  principal  cabins  as 
well  as  part  of  the  salon  deck  have 
been  fitted  with  a  lighting  system  for 
the  uses  of  the  company. 

The  story  of  "  Cynthia  of  the  Min- 
ute "  is  laid  in  great  measure  on  board 
ship,  and  the  far  flung  lines  of  the 
great  craft  lend  themselves  admirably 
to  pictorial  effect. 

A  large  number  of  Uncle  Sam's 
naval  reserves  now  forming  the  crew 
of  the  big  ship  as  she  lies  at  anchor 
off  Spuyten  Duyvil,  have  been  en- 
listed to  serve  in  some  of  the  deck 
scenes. 


City  Seeks  Art  Exhibit 
Based  on  Film  Scenes 

Seldom  if  ever  does  a  motion  pic- 
ture evoke  enough  comment  among 
the  art  enthusiasts  of  a  city  to  warrant 
an  official  request  from  its  art  authori- 
ties to  go  forward  to  a  film  exchange, 
for  permanent  exhibits  of  some  scenes 
in  the  production. 

That  is  what  occurred,  however,  ii> 
Constantine,  Michigan,  following  th^ 
engagement  of  the  First  National  Ex- 
hibitors' Circuit,  special,  "  Auction  of 
Souls,"  which  recently  played  a  two- 
day  engagement  in  that  city.  The- 
picture  created  unusual  comment,  not 
only  among  the  regular  motion  picture 
goers  of  Constantine,  but  among  those 
with  whom  art  is  a  hobby.  Manager 
Harry  Scott  of'  the  First  National 
Michigan  exchange,  in  Detroit,  re- 
ceived a  communication  from  H.  J. 
Meyers  of  Constantine,  asking  if  ar- 
rangements could  be  made  to  supply 
the  Constantine  Art  Museum  with 
several  permanent  exhibits  based  on 
several  of  the  most  beautiful  scenes, 
in  the  picture. 

The  exhibit  will  be  furnished. 


Planning  Jack  London  Series 

C.  E.  Shurtleff  Who  Controls  Rights  to 
Stories  is  on  Ground  at  Metro  Studio 


Vincent  Colman 


CE  SHURTLEFF,  president  of 
•  C.  E.  Shurtleff,  Inc.,  is  making 
plans  for  the  forthcoming  production 
of  four  Jack  London  novels,  with 
Mitchell  Lewis  as  the  star.  C.  E. 
Shurtleff,  Inc.,  controls  the  motion  pic- 
ture rights  to  these  four  stories,  which 
are  "Smoke  Bellew,"  "A  Daughter  of 
tiie  Snows,"  "  The  Star  Rover  "  and 
"  Burning  Daylight." 

As  recently  announced.  Screen  Clas- 
sics. Inc.,  will  produce,  and  Metro  dis- 
tribute the  Jack  London  piclurizations 
of  the  Jack  London  novels,  with 
Mitchell  Lewis  starring.  Mr.  Shurtleff' 
will  be  "on  the  job"  all  the  time  at 
the  Metro  studios.  He  went  there  to 
Hollywood,  Calif.,  where  the  studios 
are  silualcd,  in  company  with  J.  Frank 
Brockliss,  the  English  picture  man  as- 
sociated with  him  in  C.  E.  Shurtleff, 
Inc.,  and  Richard  A.  Rowland,  the 
Metro  president. 

Before  turning  the  Jack  London 
stories  that  he  controls  over  to  Metro 
for  screen  production.  Mr.  Shurtleff 
received  numerous  offers  from  other 


producing  companies  to  make  the 
novels  into  screen  productions.  He 
chose  Metro  because  of  its  modern 
production  facilities. 

Mr.  Shurtleff  is  an  experienced  film 
man.  Hitherto,  however,  his  activities 
have  been  confined  more  to  the  selling 
than  to  the  producing  end  of  the  in- 
dustry. He  was  general  sales  manager 
for  Select  and  Hodkinson.  At  the 
Metro  studios  he  is  making  a  close 
first-hand  study  of  production  methods 
as  they  are  employed  in  this  modern 
and  lavishly  equipped  plant. 


Elliott  in    The  Hope  " 
Has  Original  Role 

Frank  Elliott  who  was  leading  man 
in  the  original  production  of  "  The 
?Tope  "  at  the  Theatre  Royal  in  Drury 
Lane,  London,  has  been  sicrncd  to  play 
a  principal  role  in  the  Metro-Screen 
Classics,  Inc.,  production  of  the  melo- 
drama. Herbert  Blache  will  direct 
the  production. 


Heavy  Demand  Reported 
on  Grossman  Serial 

"1,000,000  Reward"  the  Grossman 
serial  production  in  which  Lillian  Wal- 
ker is  starred  has  been  shown  to  the 
trade  in  New  York,  Boston  and  other 
centers  and  reports  are  to  the  effect 
that  it  is  in  great  demand  among  ex- 
hibitors. Nathan  Hirsch,  who  controls 
the  New  York  City  rights,  gave  a  trade 
showing  this  week  and  reports  wide- 
spread bookings. 

Stales  rights  on  the  serial  have  been 
practically  all  disposed  of  and  it  will 
-horilv  be  released. 


Last  Scenes  Taken  On 
a  Transatlantic 

Edmund  Brcesc  and  Claire  Whitney 
have  just  completed  the  last  f»w 
-cenes  for  the  Transatlantic  super- 
production  which  heretofore  has  been 
known  under  the  title  of  "  The  Greater 
(ilory."  scenario  by  Lloyd  Lonergan. 

The  picture  is  in  seven  reels  and 
if  reports  are  true,  contains  many 
spectacular  scenes. 

The  final  scenes  were  "  shot "  at  the 
Mirror  Studios  at  Glendale,  L.  I.,  with 
Burton  King  directing  and  George 
Morgan  assisting. 


24i< 


Motion  Picture  N  c  7u  s 


Arline  Pretty  is  the  star  in  the  fifteen  episode  serial  "The  Woman  in  Grey"  which  comprises  many   exciting   thrills.     The   serial   was   produced    by    the    Serico    Producmg  Company. 


^""if\he?'vii  war''°''  Dcnics  DavisoD  Rumors 


The  presence  of  Roy  Buckley  of 
Chicago,  famous  flying  ace  of  the  La- 
Fayette  escadrille  in  Chattanooga  with 
a  crew  from  the  Atlas  Educational 
Film  Company  of  Chicago,  filming  a 
reel  of  scenic  and  historic  interest  for 
release  through  the  Greiver  Distribut- 
ing Corporation,  has  aroused  much 
comment  in  the  press  of  the  southern 
city,  it  is  reported. 

The  films  will  be  taken  from  Chat- 
tanooga to  Savannah,  and  the  picture 
will  he  entitled  "From  Chattanooga 
to  the  Sea."  It  is  planned  to  show 
the  picture  in  2,500  motion  picture 
theatres  throughout  the  United  States, 
giving  a  big  boost  to  the  scenic  and 
historic  spots  of  Tennessee  and 
Georgia.  In  addition  to  Buckley,  the 
party  is  composed  of  C.  E.  Ashley, 
director,  R.  G.  Ganstrom  and  Harry 
Peterson,  camera  men. 


Lehrman  Feature  Goes 
to  First  National 

The  first  Henry  Lehrman  feature  has 
been  delivered  to  the  First  National 
Exhibitors'  Circuit.  The  title  of  Mr. 
Lehrman's  initial  feature  is  "A  Twi- 
light Baby."'  In  this  release  Mr.  Lehr- 
man has  departed  from  his  usual  two- 
reel  offerings,  as  "  A  Twilight  Baby  " 
is  in  four  reels. 

The  entire  Lehrman  stock  company 
was  utilized  besides  the  services  of 
three  hundred  extra  people.  Those 
who  witnessed  the  preview  of  this  fea- 
ture have  declared  it  to  be  an  absolute 
innovation  in  the  field  of  comedy. 


Films  Inc.  Engages  New 
Publicity  Director 

Films  Incorporated  has  secured  the 
service  of  Mrs.  Marie  Shores  as  direc- 
tor of  publicity.  For  the  past  three 
years  she  has  been  production  manager 
for  The  Robert  J.  Shores  Corporation, 
book  publishers,  and  associate  editor 
of  New  York  editorial  service.  Mrs. 
Shores  will  also  head  the  Scenario 
Department. 


Additions  to  Neilan's 
Producing  Force 

Marshall  Neilan  last  week  made 
two  important  additions  to  his  produc- 
ing organization  in  the  persons  of 
Betty  Bouton,  ingenue,  and  Dave 
Kisson,   well   known  cameraman. 

Miss  Bouton  will  have  a  prominent 
part  in  the  second  independent  Neilan 
production. 


General  Manager  States  Grace  Davison 
Will  Continue  with  the  Pioneer  Film 


ENERAL  MANAGER  M.  H. 
HOFFMAN  of  the  Pioneer  has 
issued  the  following  statement  of  de- 
nial of  the  rumors  which  are  still 
widely  current  in  film  circles  that 
Grace  Davison  is  to  leave  the  Pioneer 
to  join  the  Famous  Players-Lasky  or- 
ganization. 

Mr.  Hoffman  states  in  part:  "This 
rumor  is  pure  fiction.  How  it  origi- 
nated is  of  no  consequence,  inasmuch 
as  Miss  Davison  is  completely  satis- 
fied with  the  manner  that  she  is  being 
exploited  by  the  Pioneer.  Her  latest 
production,  '  Atonement,'  in  which  she 
appears  with  Conway  Tearle,  is  meet- 
ing with  pronounced  success  through- 
out the  country  and  in  New  York  in 
particular.  It  is  shortly  to  be  shown 
at  the  representative  houses  in  all 
parts  of  New  York  City  and  State. 

"  Part  of  this  rumor  which  states 
that  Miss  Davison  will  produce  for 
herself,  brands  the  entire  story  as  non- 
sense.   Miss  Davison  has  always  pro- 


duced her  own  pictures,  while  the  Pio- 
neer acts  solely  as  distributor. 

"  The  relations  between  John  Gra- 
cey  Pictures,  Inc.,  which  is  produc- 
ing the  Davison  features,  and  the 
Pioneer  Film  Corporation  has  been 
from  the  start  most  cordial  and  such 
it  remains  at  the  present." 

The  Pioneer  Film  Corporation  fur- 
ther reports  that  Grace  Davison  will 
be  starred  in  "  The  Hidden  Code,"  an 
adaptation  of  the  novel  by  Norman 
Harsell.  The  production  was  di- 
rected by  Richard  Leslrange  and  pho- 
tographed by  Harry  Fishbeck.  "  The 
Hidden  Code,"  which  was  produced 
by  the  Sulmac  Pictures,  Inc.,  will,  ac- 
cording to  an  agreement  just  entered 
into,  be  distributed  on  the  state  right 
plan  by  the  Pioneer. 

This  production  is  described  as  an 
American  Arabian  Nights  story,  inas- 
much as  the  claim  is  made  that  the 
picture  is  replete  with  rapid-fire  action 
and  deals  with  nothing  but  pure  ro- 
mance and  excitement. 


i6 


Cooperate  toSupply  Market" 

S.  L.  Barnhart  of  Capital  Film  Urges  an 
Amalgamation  of  Independent  Producers 


ONE  of  the  most  surprising  situa- 
tions of  the  film  industry  as  it 
stands  with  the  closing  of  1919,  exists 
to-day,  according  to  S.  L.  Barnhard, 
president  of  the  Capital  Film  Com- 
pany. 

Mr.  Barnhard's  statement  of  condi- 
tions is  to  the  effect  that — despite  the 
chaotic  situation  throughout  the  coun- 
try due  to  the  closing  of  theatres  in 
many  districts  by  order  of  the  Fuel 
.\dministration,  and  with  the  general 
high  cost  of  living — the  only  way  to 
supply  the  remarkably  healthy  demand 
from  the  independent  exchanges  for 
features  of  all  classes  is  by  some  sort 
of  co-operation  or  amalagamation  of 
the  independent  producers. 

"  In  what  form  of  amalgamation  or 
by  what  means  the  independent  pro- 
ducers may  be  brought  to  co-operate 
with  one  another  to  attain  the  objec- 
tive is,  of  course,  a  hazardous  prob- 
lem," states  Mr.  Barnhard-  "  One 
thing  is  certain,  however,  and  that  is 
that  the  Capital  Film  Company  is  go- 
ing to  strive  to  the  utmost  to  bring 
about  such  a  co-operation  with  the  ear- 
liest possible  speed." 

"  We  have  taken  it  upon  our  shoul- 


ders to  foster  this  movement,"  con- 
tinued Mr.  Barnhard.  "  For  the  sim- 
ple reason  that  the  Capital  Film  Com- 
pany cannot  possibly  hope  to  produce 
enough  pictures  alone  to  take  care  of 
its  present  list  of  exchanges." 

Mr.  Barnhard  is  planning  a  trip  to 
the  Coast  immediately  after  the  holi- 
days for  the  sole  purpose  of  arrang- 
ing for  more  productions,  but  he  con- 
fesses he  will  be  unable  to  start  enough 
new  companies  to  adequately  serve  the 
demand. 

.■\ccordingly,  the  Capital  Film  Com- 
pany has  sent  out  broadcast  to  all  pro- 
ducers the  hearty  invitation  to  place 
their  productions — no  matter  what 
t\pe  of  picture — through  the  Capital 
Film  Company's  distributing  resources, 
and  is  in  no  way  attempting  to  conceal 
the  fact  that  they  need  other  produc- 
ers' films  to  solve  the  solution  of  sup- 
plying the  demand. 


"  Tides  and  the  Moon  "  said  to  be  a  dis- 
tinct departure  from  the  ordinarj'  matter 
presented  in  pictures,  features  the  January 
4  issue  oJ  Goldwyn-Bray  Pictographs. 

Vitajrraph's  final  release  of  the  year  will 
be  "  The  Sins  of  the  Mothers,"  a  story  with 
Anita  Stewart  in  the  leading  role. 


Blackton  Picture  Shows 
Real  Stage  Settings 

It  is  said  that  in  filming  "My  Hu- 
hand's  Other  Wife,"  the  third  of  thi- 
series  of  productions  for  distribution 
through  Pathe,  J.  Stuart  Blackton  vir- 
tually had  to  stage  an  entire  theatri 
cal  production.  The  photodrama  ope: 
with  the  enactment  on  the  stage  o; 
the  most  dramatic  moment  in  a  bi,L' 
play,  supposedly  written  by  Robert 
Gordon,  with  Sylvia  Breamer,  as 
Adelaide  Hedlar,  the  star. 

Mr.  Blackton  produced  the  stage 
scene  in  the  studio  of  Blackton  pro- 
ductions, in  Brooklyn.  The  stage  of 
the  Majestic  Theatre  in  Brooklyn 
was  used  to  photograph  the  scenes 
which  occurred  behind  the  wings 

Besides  Miss  Breamer  and  Mr.  Gor- 
don, who  have  the  featured  parts. 
Warren  Chandler  and  May  McAvoy 
have  big  roles  in  "My  Husband's  Oth- 
er Wife" 


American-Born  Swede  Is 
Big  Film  Producer 

\'ictor  Seastrom,  an  American-born 
Swede,  who  is  a  star  as  well  as  a  di- 
rector, has  been  declared  the  "  Grif- 
fith "  of  Scandinavia.  Seastrom's 
productions  for  the  Swedish  Biograph 
Company  will  soon  reach  American 
motion  picture  screens.  About  ten 
years  ago,  when  Charles  Magnusson 
assumed  the  management  of  the  Swe- 
dish Biograph  Company,  he  sought  a 
man  of  exceptional  talents  to  direct 
film  plays.    Seastrom  was  his  choice. 

The  Swedish  "  Griffith  "  has  under- 
taken to  picturize  the  master  works  of 
Scandinavian  literature.  His  first 
American  release  will  be  announced 


Director  Fred  Sullivan 
Goes  with  Christie 

The  Christie  Film  Company  has  se- 
cured Frederic  Sullivan,  well  known 
moving  picture  director  and  stage 
manager,  as  one  of  the  new  directors 
who  will  guide  the  destinies  of  the 
Christie  Comedies,  according  to  A\  E. 
Christie,  who  is  now  supervising  the 
production  of  all  Christie  one-reel  , 
cohiedies  and  Specials  in  two  reels. 

The  acquisition  of  Mr.  Sullivan  will 
give  the  Christies  an  oportunity  to 
allow  the  other  directors,  Al  E.  Chris- 
tie, Scott  Sidney,  William  Beaudine 
and  others,  to  alternate  in  their  pro- 
duction activities  with  more  time  for 
preparation  of  stories. 


0  yotir  yaixon$ 

MARGARET 
MARSH 


A  FEATURE  PHOTO-PLAY 
DISTJNCTIVELY  DIFFERENT 


Studios* 

ITHACA 

NEWTORK 


0/SceS' 
U0WE;ST42'"ST 

NEWYORK 


(thmtma^  Gift 

i0  y^ur  fatrms  ^ 


$  IjOOOX)00 


A  FEATURE  SERIAL 
WITH 

LILLIAN  WALKER 

Story  hy  ARTHUR  B- REEVE 
smd  JOHN  W'GREY 

ASK 

AYWON  FILM  CORPORATION  •  NEW  YORK 
SCREEN  ART  PICTURES  CORP.  -  PHILADELPHI/^ 
EASTERN  FEATURE  FILM  CORR  -  BOSTON 
CELEBRATED  PLAYERS  FILM  CORR  -  CHICAGO^ 
MERRITT  FILM  CORPORATION  -  MINNEAPOLIS 
REGAL  FILMS,  LIMITED  -  CANADA- 
EXPORT  &  IMPORT  FILM  CORP.-  FOREIGN  RIGHTS 

GROSSMAN  PICTURESjNC 

ITHACA,  NEWYORK 


December  2y,  igiQ 


251 


Two  Features  Open  for  L^^^g^     BUFStOn     Scnal     ScllS  FaSt 


State  Rights  Buyers 

According  to  a  report  recently  re- 
ceived, shortly  after  January  5th  a 
representative  of  the  J.  Frank  Hatch 
Enterprises  will  start  on  the  road 
covering  all  territories  where  Mr. 
Hatch's  state  rights  productions  have 
not  been  sold.  In  visiting  the  buyers 
their  representative  will  be  in  a  pro- 
sition  to  screen  both  "  The  Price 
Woman  Pays,"  featuring  Beatrize 
Michelena,  and  "  Forced  to  Wed," 
starring  Lois  Wilson. 

"  The  Price  Woman  Pays "  offers 
Beatrize  Michelena  and  Lois  Wilson 
in  two  powerful  roles.  They  are  said 
10  be  supported  by  a  strong  cast,  and 
it  is  also  stated  that  the  story  is  con- 
sistent and  with  an  unusual  happy 
ending.  Forced  to  marry  is  the  lot 
that  befalls  Lois  Wilson,  in  Mr. 
Hatch's  state  right  production, 
"  Forced  to  Wed."  Without  the  usual 
formality  of  falling  in  love,  Nellie  was 
forced  to  marry  the  man  after  she 
went  to  his  room  to  warn  him  of  an 
attempted  robbery.  Later  the  kind- 
ness of  an  old  Indian  brings  the 
wounded  man  back  to  health  and 
binds  the  two  hearts  in  deeper  bonds 
of  partnership  and  love. 


BURSTON  FILMS,  INC.,  report 
that  a  trail  is  rapidly  being 
blazed  through  state  rights  tcr- 
riton,'  for  their  latest  serial,  "  The 
Hawk's  Trail,"  fifteen  episodes,  star- 
ring King  Baggot  in  the  name  part, 
and  with  Grace  Darmond  and  Rhea 
Mitchell  as  joint  leads  opposite.  With- 
in a  little  more  than  a  week  after  the 
first  announcement  of  the  placing  of 
the  said  serial  feature  on  the  market 
a  number  of  sales  have  been  consum- 
mated. The  unanimous  opinion  of  the 
reviewers  as  to  the  quality  of  "  The 
Hawk's  Trail "  has  spurred  bidders 
into  action  with  the  result  that  the 
following  territories  have  been  sold : 
Georgia,  Florida,  Alabama  and  Ten- 
nessee to  the  Special  Features  Co.  of 
KnoxA'ille,  Tenn. 

North  Carolina  and  South  Carolina 
to  the  Eltabran  Film  Exchange  of 
Charlotte,  N.  C. 

Washington.  Oregon,  Idaho,  Mon- 
tana, California,  Arizona  and  Nevada 
to  Sun  Films,  Inc.,  Los  Angeles.  This 


"The  Hawk's  Trail"  Has 
Been  Disposed  of  in 
Many  States 

sale  includes  both  "  The  Hawk's 
Trail"  and  "The  Mystery  of  13,"  the 
Burston-Ford  serial  recently  released. 

The  three  Canadian  rights — East- 
ern, Central  and  Western  Canada — 
were  disposed  of  to  one  buyer,  the 
Regal  Films  Co.  of  Toronto.,  Ontario, 
Canada. 

Another  sale  has  been  made,  larger 
than  any  of  the  above,  but  as  the  buyer 
wishes  to  make  his  own  announcement 
his  name  is  withheld  for  the  present. 
The  rapidity  with  which  these  sales 
were  made,  and  the  number  of  inqui- 
ries that  are  coming  in  daily  in  re- 
sponce  to  trade  press  advertising  in- 
dicates that  the  independent  serial 
market  is  wholesomely  active,  al- 
though the  reputed  success  of  the 
former  Burston  serials  is  also  held  to 


be  responsible.  The  sales  were  made 
by  the  distributing  agents,  the  W.  H. 
Productions  Co. 

The  Publicity  Department  of  Burs- 
ton  Films,  Inc.,  ainiounce  that  the  Ex' 
hibitor's  Book  of  "  The  Hawk's  Trail  " 
will  contain  something  more  than 
clever  advertising  stunts,  newspaper 
cuts,  reproductions  of  posters  and 
other  advertising  supplies.  Advance 
notices  of  "  The  Hawk's  Trail "  have 
all  laid  special  stress  upon  the  episode 
endings  and  the  fact  that  they  differed 
from  the  average  "  stunt "  endings,  in 
that  they  depended  for  carrying  sus- 
pense into  the  next  installment 
through  situations  and  plot  develop- 
ment rather  by  leaving  some  charac- 
ter in  a  perilous  situation.  As  proof 
of  this  long  held  contention  the  Ex- 
hibitor's Campaign  Book  will  give  the 
exhibitor  a  goodly  quantity  of  adver- 
tising paragraphs,  phrases  and  slogans, 
all  of  which  are  being  compiled  from 
the  reviews  of  the  serial  given  by  the 
official  reviewers  of  the  trade  papers. 


"The  Inferior  Sex''  Complete  MacManus  Film  Timely 

A  With  the  countrv  hearine  of  crueltv 


"  Movical  "  Comedy 
Makes  Its  Debut  on 
Screen 

It  is  announced  by  the  Theatrical 
Pictures  Corporation  that  "  Movical  " 
comedy  has  made  its  appearance  in  the 
form  of  the  five-part  production,  "  The 
New  Wizard  of  Oz "  combined  with 
an  original  musical  comedy  entitled 
"  The  Movie  Girls  Revue."  "  The  New 
Wizard  of  Oz "  is  from  the  book  by 
L.  Frank  Baum  and  is  an  elaborately 
staged  production  with  Violet  Macmil- 
lan,  Frank  Moore,  Vivian  Reed  and 
Mae  Wells  prominent  in  the  large  cast. 

"  The  Movie  Girls  Revue  "  is  a  short 
snappy  musical  comedy  written  -es- 
pecially for  presentation  in  connec- 
tion witli  the  picture.  Sol  Levy  is 
responsible  for  the  original  musical 
numbers  while  Hopp  Hadley  has  con- 
tributed some  of  the  lyrics. 


Mayer  Will  Soon  Place  Mildred  Chap- 
lin's New  Production  on  the  Market 


FILMING  of  "The  Inferior  Sex," 
Mildred  Harris  Chaplin's  latest 
and  best  picture,  has  been  completed 
at  the  Louis  B.  Mayer  studios,  Los 
Angeles,  and  the  picture  will  soon  be 
placed  on  the  market  as  a  First  Na- 
tional release.  Titling  and  cutting  of 
the  picture  is  under  way  at  the  Mayer 
laboratories  under  the  supervision  of 
Joseph  Henabery,  "  Billy "  Shea  and 
the  executives  of  the  studios. 

In  the  production  of  "The  Inferior 
Sex "  Mildred  Harris  Chaplin  is  said 
to  be  seen  at  her  best  in  a  punchy 
story.  She  is  supported  by  a  cast  in- 
cluding Milton  Sills,  Mary  Alden, 
Bertram  Grassby,  John  Stepping  and 
James  O.  Barrows. 

Joseph  Henabery,  who  directed 
Douglas  Fairbanks'  last  big  picture, 
"His  Majesty — the  American,"  directed 
"The  Inferior  Sex."    The  picture  is  a 


screen  adaptation  of  Frank  Stayton's 
legitimate  drama,  which  some  years 
ago  served  as  Maxine  Elliot's  Broad- 
way starring  vehicle.  The  story  is 
claimed  to  be  full  of  punches  and  to 
contain  a  gripping  climax.  Through- 
out are  interspersed  jots  of  human  in- 
terest. 

In  order  to  add  the  final  touches  to 
a  beautiful  screen  story  some  of  the 
most  beautiful  locations  in  California 
were  used.  These  include  the  fash- 
ionable Del  Monte  Hotel,  Peeble 
Beach,  Seventeen  Mile  Drive  and  a 
number  of  San  Francisco  and  Los 
Angeles  mansions. 

The  production  was  made  under  the 
management  of  Louis  B.  Mayer  and 
Bennie  Zeidman,  vice-president  and 
manager  of  the  Chaplin-Mayer  Pic- 
tures Co.,  Inc. 


With  the  country  hearing  of  cruelty 
in  the  Bedford  Reformatory,  and  Jo- 
liet  prison,  and  the  starting  of  a  wide 
spread  reform  movement  by  the  Gray 
Brotherhood  of  reformed  prisoners, 
the  production  of  Edward  A.  McMan- 
us'  picturization  of  Thomas  Mott  Os- 
borne's prison  experiences  is  timely. 

While  Mr.  MacManus  claims  to  have 
avoided  propaganda  in  "The  Gray 
Brother"  and  to  have  evolved  out  of 
Mr.  Osborne's  experiences  a  romantic 
drama,  it  is  said  that  he  has  enough 
incidents  of  life  within  prison  walls 
under  the  old  system  of  brutality  to 
emphasize  the  absolute  necessity  of 
such  a  movement  as  the  Gray  Brother- 
hood has  started  to  prevent  a  recur- 
rence of  some  of  the  horrors  to  which 
prisoners  were  subjected  to  in  Sing 
Sing  and  Auburn  and  which  are  said 
to  prevail  in  Joliet  and  other  prisons 
in  the  Western  states." 


American  Laboratories  ^y.^        ^  t        -rk'T^  o  i* 

Open  to  Serve  All    Neilan  Uses  Big  1^  our  Studio 


All  the  facilities  of  the  American 
Film  Company's  big  Chicago  labora- 
tories are  now  at  the  service  of  any- 
body wishing  film  developed,  printed, 
tinted,  toned  or  sub-titled. 

In  this,  issue  the  American  Film 
Company,  Inc.,  announces  that  it  is 
prepared  to  do  commercial  develop- 
ing and  printing.  In  fact  for  several 
months  past  the  Chicago  laboratory 
has  been  handling  a  good  volume  of 
this  sort  of  work — developing  the 
negative  exposed  by  free-lance  cam- 
era men  all  over  the  Middle  West, 
making  as  many  positive  prints  as 
were  needed  and  turning  out  the  work 
in  a  surprisingly  short  time. 

American's  prices  for  developing 
and  printing  are  reported  to  be  rea- 
sonable, and  the  speed  with  which  this 
work  is  handled  should  prove  of  ma- 
terial assistance  to  the  customer  who 
is  up  against  a  "  time  limit "  and  sim- 
ply must  have  a  "rush  job"  if  posi- 
tive prints  are  to  be  ready  on  time. 


Arranges  with  Fairbanks  for  Production 
of  His  Second  Picture;  Matt  Moore  Stars 


MARSHALL  NEILAN  has  signed 
with  Douglas  Fairbanks  for  the 
use  of  the  Big  Four  Star's  studio  in 
Hollywood,  where  the  director  will 
produce  his  second  independent  pro- 
duction, the  title  of  which  is  not 
available  at  this  time.  It  is  stated  that 
this  film  is  an  adaptation  by  Marion 
Fairfax,  of  a  serial  novel  which  is  at 
present  running  in  one  of  the  large 
national  magazines.  The  executive  of- 
fices of  the  Marshall  Neilan  organiza- 
tion will  remain  at  1723  Allesandro 
street,  Los  Angeles,  pending  the  erec- 
tion of  Mr.  Neilan's  own  studio,  plans 
for  which  are  now  being  completed. 

The  production  of  Mr.  Neilan's 
initial  independent  picture,  which  is 
practically  finished,  has  been  inter- 
rupted by  bad  weather  at  the  exterior 
location  where  the  company  was  wofk- 


ing  and  which  plays  an  important  part 
in  the  storj'. 

For  the  lead  in  his  second  inde- 
pendent offering,  Mr.  Neilan  has  en- 
gaged Matt  Moore,  the  third  member 
of  the  most  famous  motion  picture 
family.  Mr.  Neilan  had  Mr.  Moore 
come  on  from  New  York  for  this 
work. 

Marjorie  Daw,  recently  signed  by 
Mr.  Neilan  under  a  long  term  arrange- 
ment and  who  also  appears  in  his 
initial  independent  production,  will 
play  another  leading  role  in  the  new 
film.  Miss  Daw's  work  in  the  first 
Neilan  offeriiig  is  said  to  offer  the 
talented  little  actress  her  most 
dramatic  characterization.  Little  Wes- 
ley Barry,  Mr.  Neilan's  "  freckle-faced 
wonder  boy,"  also  recently  signed  on 
a  long  term  contract  by  the  director. 


Stars  Emily  Stevens  in 
Pioneer-Atlas  Film 

Emily  Stevens  has  been  signed  up 
by  the  Atlas  Film  Corporation  to  play 
the  leading  role  in  the  picture  version 
of  Harold  Macgrath's  novel,  "  The 
Place  of  Honeymoons."  Pioneer  will 
handle  the  picture  through  its  ex- 
changes on  the  state  rights  plan. 
Keenan  Buel  has  been  engaged  to  di- 
rect the  production,  while  L.  E.  Dad- 
mun  will  be  in  charge  of  the  technical 
direction.  The  scenario  is  now  being 
prepared  by  Ida  Harrison. 


"  Topics  of  the  Day  "  Is 
Used  as  Headliner 

The  Majestic  Vaudeville  Circuit  in 
Texas  has  booked  The  Literary  Di- 
gest "  Topics  of  the  Day  "  and  is  said 
to  be  plaj'ing  this  popular  reel  of  para- 
graphs as  a  headline  "  act "  with  great 
success.  According  to  reports,  the 
Majestic  theatre  in  Dallas,  one  of  the 
finest  houses  of  the  circuit,  opens 
every  show  with  this  entertaining  reel, 
produced  by  Timely  Films,  Inc. 


Motion  Picture  News 


To  the  Whole  Film  Industry — Greetings 


THE  Exliibitors  Service  Bureau  wishes  to  add  its  voice  to  the 
chorus  of  "  Merry  Christmas  and  Happy  New  Year's  "  with 
which  this,  our  Christmas  number,  is  replete.  Your  next 
copy  will  bear  the  1920  imprint,  signifying  that  another  twelve 
months  have  been  laid  away  in  the  annals  of  time,  in  your  life,  in 
the  files  of  the  News  and  in  the  efforts  of  the  Service  Bureau  to 
advance  your  interests. 

Bom  of  a  desire  to  create  a  medium  through  which  a  closer  rela- 
tion with  the  exhibitor  might  be  effected  and  nursed  through  its 
infancy  by  competent  direction  (not  the  writer's,  however)  and  high 
grade  editorial  supervision,  the  Exhibitors  Service  Bureau  passed 
through  the  swaddling  clothes  days  and  is  now  a  thriving  youth  full 
of  promise  for  a  long  and  useful  life.  We  say  youth  because  we  do 
not  think  tliat  it  has  grown  to  maturity  nor  reached  its  greatest  value 
to  the  industry. 

It  has  achieved  that  greatest  of  all  successes — imitation — but,  still 
growing,  can  be  truthfully  said  to  be  a  lap  ahead  of  all  competitors. 

We  see  many  things  which  we  believe  will  make  it  more 
valuable  to  every  reader,  whether  he  be  exhibitor,  producer  or  con- 
nected with  any  of  the  many  departments  of  the  film  industry.  Some 
are  impossible  of  accomplishment,  at  least  just  now,  but  others  are 
being  considered,  if  not  actually  planned,  and  hold  much  promise 
of  great  Value. 

To  continue  covering  our  particular  field  from  the  same  angles 
and  in  the  same  way  would  soon  mean  that  we  did  not  lead.  So  it 
is  that  we  are  continually  studying  our  work  and  attempting  to 
remodel  and  improve  it.  The  year  closing  has  been  an  important 
one  in  the  industry  and  a  memorable  one  in  the  growth  of  exploita- 
tion, considered  from  all  sides — exhibitor,  producer  and  a  new 
factor,  the  exchange  expert. 

In  no  department  has  the  improvement  been  so  marked  as  in  the 
presentation  and  exploitation  of  features  by  the  exhibitor.  InT  this 
fact  the  Service  Bureau  modestly  claims  credit.  Not  for  originating 
or  improving  the  methods  now  in  vogue,  but  in  having  organized 
itself  so  well  that  it  is  able  to  collect  the  exploitation  and  presenta- 
tion ideas  of  the  exhibitors  in  various  parts  of  the  country  and  by 
transferring  those  ideas  to  the  printed  page  inform  the  exhibitor  of 
Maine  what  the  exhibitor  of  California  is  doing,  why  he  does  it  and 
what  the  results  of  his  efforts  are. 

That  is  the  mission  of  the  Exhibitors  Service  Bureau — To  Serve. 

With  this  thought  paramount  we  have  m^de  some  changes  in  our 
department  recently.  "  How  New  York  Stages  the  Show  "  has  been 
discontinued  because  the  need  for  it  diminished.  The  art  of  present- 
ing pictures  in  all  the  larger  cities  has  grown  until  it  rivals  New 
York,  if  it  does  not  excel  it;  therefore  other  cities  do  not  need  lessons 
from  the  Metropolis. 


With  this  week's  issue  "  Your  Idea  and  Ours  "  undergoes  some 
changes.  It  has  been  proven  that  one  of  its  greatest  values  lies  in 
the  reproductions  of  the  displays  themselves,  framed  as  they  are  by 
the  best  advertisers  and  artists  in  the  country,  and  that  our  criticism 
was  not  of  any  great  interest  except  to  the  person  who  framed  a 
display.  Therefore  in  the  future  we  have  adopted  certain  rules  for 
our  selection  of  displays  for  those  pages.  First,  a  high  class  ad  on 
a  feature  which  we  expect  will  receive  more  than  an  average  booking. 
Second,  so  far  as  possible  the  use  of  displays  framed  by  experts- 
men  who  have  studied  the  theory  of  advertising  and  whose  work  can 
be  considered  that  of  the  master.  Third,  displays  on  features  close 
to  release  date,  so  that  even  first  run  houses  may  have  the  benefit  of 
the  other  fellow's  knowledge,  at  least  as  a  matter  of  confirming  his 
own  good  judgment.  Fourth,  so  far  as  possible  displays  used  for 
pictures  listed  in  the  programs  of  principal  houses  in  principal 
cities,  as  they  appear  under  the  title  of  "  With  First  Run  Theatres." 

For  the  benefit  of  the  advertiser  who  wishes  our  advice  and  criti- 
cism of  his  efforts  in  framing  newspaper  displays,  we  will  continue 
to  render  the  same  service  as  before,  except  that  our  opinion  of  his 
work  will  be  mailed  directly  to  him  and  not  be  used  in  our  text 
pages. 

For  the  pages  formerly  devoted  to  "  Your  Idea  and  Ours  "  we  will 
use  our  recently  inaugurated  service  mentioned  above,  "  With  First 
Rim  Theatres,"  as  backing  for  properly  captioned  reproductions  of 
newspaper  displays. 

With  this  issue  still  another  addition  is  made  to  our  service  in  the 
text  to  be  found  under  the  title  of  "  Exploitation  Men's  Minute 
Book,"  being  a  record  of  what  the  exploitation  experts  employed  bv 
the  producers,  and  located  at  their  various  exchanges,  are  doing. 
So  far  as  the  exhibitor  is  concerned  this  will  not  be  materially  dif- 
ferent than  our  other  exploitation  pages.  It  will,,  however,  give 
credit  where  credit  is  due  and  be  a  just  recognition  for  ser\"ices  well 
rendered. 

We  have  spoken  of  our  desire  to  serve  and  of  improvements  to  the 
Service  Bureau  being  planned.  In  this  latter  connection,  we  invite 
suggestions.  Give  us  your  frank  honest  opinions.  Tell  us  where  we 
fail  and  wherein  we  may  improve. 

The  change  in  "  Your  Idea  and  Our's  "  was  brought  about  through 
the  suggestion  of  an  exhibitor.  Tliis  suggestion  came  in  the  form 
of  a  full  sized  brickbat,  from  a  man  whom  we  have  never  seen.  He 
wrote  us  a  letter  that  called  our  attention  to  certain  shortcomings 
in  the  department,  which  previously  had  not  been  apparent.  He 
encouraged  us  to  look  about  for  a  remedy  to  the  fault  which  he 
pointed  out.  We  think  we  have  found  it.  If  we  haven't  we  want  to 
know  about  it,  the  sooner  the  better. 

Therefore  we  urge  you  to  point  another  brickbat  our  way  if  this 
latest  service  does  not  meet  with  your  approval. 

Again  we  express  our  best  wishes. 


December  2  j ,   i  p  1 


253 


Every  Woman"  Premiere  at  Columbus,  Ohio 

Will  D.  Harris,  Manager  of  the  Grand  Theatre,  Stages 
Elaborate  Prologue  in  Conjunction  With  Showing 


IVING  "Everywoman"  its  American  premiere 
^  and  staging  a  prologue  so  elaborate  that  in 
inclf,  it  might  be  called  an  evening's  entertainment, 
lias  combined  lately  in  keeping  Will  D.  Harris, 
•  tnagcr  of  the  Grand  theatre,  of  Columbus,  Ohio, 

iirly  busy  gentleman. 

Presenting  "Everywoman''  for  its  first  public 
-liowing  was  an  event  that  Mr.  Harris  determined 
make  a  mile-stone  in  his  exhibiting  career,  and 
looking  about  in  his  mind's  eye  for  something 
<uit  of  the  ordinar\'  so  far  as  presentation  was  con- 
i  i  rned,  he  chose  the  prologue  as  the  I>est  means 
01  getting  out  of  the  everyday  rut. 

Manager  Harris's  prologue  was  divided  into 
-overal  acts,  and  really  more  resembled  a  revue 
tliaii  it  did  the  ordinary  prologue  as  staged  for 
ilu'  ordinary  motion  picture. 

In  the  accompanying  illustrations  you  will  be 
alile  to  get  some  idea  of  the  magnitude  of  the 
c\  ent. 

Femininity,  from  the  little  lot  age  to  budding 
womanhood  were  represented.  Interpretive  danc- 
mur  was  the  keynote  of  the  spectacle. 

Properly  costumed  and  wonderfully  drilled,  the 
various  numbers  on  the  bill  were  given  to  a  most 
enthusiastic  reception  at  every  performance.  The 
acts  were  as  follows: 

"The  Diving  Girls,"  four  young  ladies  of  excel- 
lent figure,  attired  in  bathing  suits  which  would 
iiavc  done  credit  to  the  Mack  Sennett  girls. 

"  The  Snow  Dance,"  a  pretty  number  by  three 
maidens. 

'"The  Egyptian  Dance,"  given  by  nine  young 
ladies. 

"The  Little  Kewpies,"  presented  by  six  little  girls, 
one  of  which  was  Manager  Harris's  daughter.  This 
was  the  banner  act  of  the  attraction,  and  was 
given  encore  after  encore  at  every  performance. 
Little  Janet  Goodfellow  was  the  Premier  Danseusc 
in  this  number. 

Much  of  the  talent  for  Mr.  Harris'  prologue 
was  secured  from  a  Columbus  dramatic  school 
and  therefore  could  be  considered  in  no  way  ama- 
teur, so  far  as  the  quality  of  the  performance  was 
concerned.    It  did,  howe\er.  have  all  the  pulling 


power  of  the  home  talent  show,  and  it  was  this 
fact  that  was  one  of  the  factors  in  the  big  success 
of  the  prologue. 

Mr.  Harris  deserves  great  credit  for  the  manner 
in  which  he  measured  up  to  an  American  premiere 
of  a  great  picture.  He  billed  the  picture  with 
startling  vigor.    A  thousand  one-sheets  of  attrac- 


tive design  flashed  all  over  Columbus;  twenty- four 
sheets ;  window  cards ;  heralds  and  teaser  snipes 
all  added  to  the  public  interest.  But  Mr.  Harris 
reached  the  climax  of  his  campaign  with  his  news- 
paper space.  Full  page  ads — the  first  seen  in  Col- 
umbus on  an  amusement  enterprise — were  used 
in  the  Saturday  and  Sunday  papers  preceding  the 
opening.  In  one  newspaper  Mr.  Harris  succeeded 
in  having  them  print  his  page  spread  in  three 
colors,  an  hitherto  unheard  of  thing  in  the  Ohio 
capital  cit}'. 

Mr.  Harris,  with  his  accustomed  artistic  good 
sense,  framed  his  presentation  of  "Eyerywoman" 
in  an  impressive  way.  His  massive  theatre  was 
fittingly  decorated  and  as  a  prelude  he  presented 
a  number  of  children  from  a  dramatic  school  in  a 
little  dance  number  that  evoked  tremendous  and 
kindly  interest.  Mr.  Harris'  little  daughter  was 
among  those  in  the  prelude.  Imagine  the  pride 
of  Daddy  Harris  in  having  an  American  premiere 
at  his  theatre  and  his  own  daughter  taking  part! 

The  showing  of  "Everywoman"  at  the  Grand, 
Columbus,  is  another  page  in  a  remarkable  bit  of 
picture  history.  "Everywoman"  broke  the  atten- 
dance and  box  office  records  established  the  pre- 
vious Sunday  by  "Male  and  Female."  And  "Male 
and  Female,"  upon  its  opening,  broke  the  record 
of  "The  Miracle  Man"  opening  two  weeks  before  I 
Three  records  in  four  weeks!  Mr.  Harris  will 
keep  up  his  wonderful  display  of  showmanship  by 
offering  "Everyw^oman"  for  two  weeks,  to  be  fol- 
lowed by  a  return  engagement  of  "Male  and  Fe- 
male," and  then  a  third  week's  engagement  of  "The 
Miracle  Man." 


254 


Motion  Picture  News 


Tom  Mix  visits  the  Liberty  theatre,  Blackwell,  Oklahoma.   Manaijer  J.  C.  Harhiiaii  a-id  a  lady  tcr  do 

not  knoiv  also  pose  for  the  cameraman 

Kornhlum   Puts  the  Bloom  in 

Film  Life  of  Evansville 


AGAIN  Harry  P.  Kornblum  of  Evansville  has 
come  forward  to  make  his  Criterion  theatre 
bloom  forth  as  the  bright  and  busy  spot  of  thai 
bustling  Evansville !  And,  incidentally,  we  may 
add  that  again  Mrs.  Harry  Kurnblum  has  helped 
in  the  blooming! 

If  you  know  anylbing  aboiu  moving  pic'urc  af- 
fairs in  Southern  Indiana  }-ou  know  about  Mr. 
and  Mrs.  Harry  Kornblum.  It  isn't  often  that 
one  speaks  of  "Mr.  and  Mrs."  in  connection  with 
a  theatre— but  it  also  is  not  often  that  the  "  Mrs." 
is  so  clever  a  show-woman  and  so  congenial  a 
business  aide  as  is  Mrs.  Kornldimi, 

The  newest  exploit  of  the  Kornblum-Critcrion 
family  is  the  putting  over  of  "The  Miracle  Man" 
for  a  seven-day  run  at  the  Criterion — the  longest 
run  ever  attempted  hy  that  llml^c■. 

Mr.  Kornblum  had  to  be  out  of  the  city  before 
"The  Miracle  Man"  engage-iuni  opem-d.  So  Mrs. 
Kornl)lum  liccamc  lirst  aid  lo  the  exploitation 
man  sent  to  Evansville  to  help  put  over  "  The 
Miracle  Man."  Mrs.  Kornblum  knows  every 
newspaperman  in  town  ;  knows  what  the  papers 
like  and  knows  what  they  don't  like.  She  lined 
up  the  advance  campaign  for  "  The  Miracle  Man  " 
in  a  jiffy  and  when  Mr.  Kornblum  returned  had 
these  little  things  started :  .\  full  page  advertis- 
ing tie-up  stunt  in  both  the  Evansville  Journal- 
News  and  the  Press;  a  classified  ad  page  stunt 


(Finding  Honest  People  in  Evansville)  with  the 
Courier;  special  feature  stories  in  all  the  papers; 
tile  biggest  advertising  campaign  ever  put  on  in 
Evansville  all  mapped  out  and  written ;  and 
plans  for  a  dozen  other  stunts. 

The  Kornblums  (plural)  had  Evansville  dizzy 
looking  at  "The  Miracle  Man  Is  Coming"  teaser 
snipes  and  one-sheets.  Prior  lo  the  openitig  of 
the  engagement  the  NC-4,  trans-Atlantic  air- 
Hicrs,  arrived  in  Evansville.  Mrs.  Kornblum  at 
once  arranged  to  have  the  streets  leading  to  the 
wharfboats,  where  the  airship  was  moored, 
plastered  with  "Miracle  Man"  paper;  sandwich 
men  circulated  through  the  crowds  and  e\ery- 
thing  was  done  to  get  full  benefit  from  the  gath- 
ering of  Evansville  folk  to  see  the  air-wonder  of 
the  day.  While  they  saw  the  "miracle  ship"  they 
also  were  reminded  of  the  "miracle  man." 

Doing  unusual  stunts  is  part  of  the  Kornblums' 
lives !  Did  you  hear  how  they  put  over  "Don't 
Change  Your  Husband"?  For  hours  and  hours 
each  da}-.  Mrs.  Kornblum,  aided  by  girl  friends 
called  up  Evansville  homes  and  simply  said : 
"Don't  change  your  husband."  The  gossip  these 
mysterious  phone  calls  caused  was  tremendous — 
many  of  those  called  evidently  were  actually 
thinking  of  changing  their  husbands  and  won- 
dered who  had  learned  of  the  fact. 

(Continued  on  page  256) 


Thomas   D.    Soriero,       Strand  theatres,  LowelL 
Chag.  H.  WUIiams,  Strand  theatre.  Providence,  R.  I. 
Harold  B.    FVanklin,  Shea's  Hippodrome,  Buffalo. 
Jack  Knhn,  Loew's  StUlman  theatre,  Clereland. 
George  J.  Sohade,  Schade  theatre,  Sanduskj-. 
H.  C.  Horater,  AJhambra  theatre,  Toledo. 
Mark  Gates,  Dayton  theatre,  Dayton,  O. 
8.  Barret  MoCormick.  Circle  theatre,  IndianapoUg. 
Edward  L.  Hyman,  Riroli  and  Igls,  Denver. 
Theo.  L.  Hays,  New  Garrick  theatre,  St.  Paul. 
A.  J.  Moeller,  Theatre  de  Luxe,  Detroit. 
Sid  Laurence,  Alhambra  theatre,  Detroit. 
Leo  A.  Landau,  Butterfly  theatre,  Milwaukee. 
George  Fischer,  Alhambra  theiitre,  Milwaukee,  Wis. 
#b11iu  L.  Johnson,  New  Garrick   theatre,  Minn- 
eapolis. 

Paul  Gusdanovic,  Strand,  Cleveland,  O. 


Advisory  Board 

Exhibitors  Service  Bureau 

C.  Edgar  Momand,  Garden  theatre,  Flint,  Mich. 
Charles  C.  Perrj',  Strand  theatre,  Minneapolis. 
W.         McLaren,   Majestic   and   Colonial  theatres, 

Jackson,  Mich. 
Willard  C.  P;itterson,  Criterion  theatre.  Atlanta. 
Chas.  G.  Branham,  S.  A.  Lynch  Ent.,  Birmingham. 
R.  B.  Wilby,  Strand  theatre,  Montgomery,  Ala. 

E.  V.   Richards,  Jr.,  Gen.   Mgr.,   Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.    Newman,    Newman,    Royal    and  Regent 
theatres,  Kansas  City,  Mo. 


Star  of  Western  Pictures  Invades 
Oklahoma 


JUST  what  Tom  Mix  was  doing  out  in  Black- 
well,  Oklahoma,  when  the  photograph  from 
which  the  accompanying  cut  was  made,  when  ac- 
cording to  all  the  rules  of  picture  making  he 
should  have  been  in  California  earning  his  salan 
as  a  motion  picture  star  by  doing  the  stunts  on 
and  off  horseback  for  which  he  is  famous,  we  do 
not  know.  Anyway,  there  he  is  standing  in  front 
of  the  Liberty  theatre  with  manager  J.  C.  Hart- 
man,  who  also  owns  another  showshop,  the  Regent, 
in  Blackwell. 

With  a  Mix  film  scheduled  for  showing,  and 
Tom  Mix  to  make  a  personal  appearance,  any 
manager  ought  to  be  figuring  what  sort  of  a  new 
buzz-buggy  he  would  buy  from  his  profits,  es- 
pecially in  a  country  like  Oklahoma,  where  cities 
arc  rather  far  apart  and  train  service  somewhat 
limited  and  the  automobile  the  best  medium  for 
getting  over  to  the  Exchange  center  to  look  after 
bookings  and  such  like  film  necessities. 

We  have  no  record  of  just  how  Blackwell  re- 
ceived Mr.  Alix,  but  it  certainly  would  be  with  open 
arms.  All  we  know  is  that  the  broncho  riding  star 
made  a  speech,  and  that  the  Mix  film  was  shown 
and  everybody  was  satisfied,  star,  manager  and 
public,  all  of  which  is  as  it  should  be. 

Blackwell  is  a  thriving  town  located  in  the  wheat 
belt  of  Oklahoma,  with  a  big  surrounding  terri- 
tory, threfore  the  city  population  of  some  3,500 
is  considerably  larger  than  these  figures  when 
theatre  patrons  are  considered.  Mr.  Hartman,  in 
owning  both  the  Regent  and  Liberty,  is  the  sole 
theatrical  magnate  of  the  city. 


nil 

C.  A.  Lick.  New  theatre.  Fort  Smith,  Ark. 
Herbert  J.  Thacher,  Strand  theatre,  Salina,  Kan. 
H.  M.  Thomas.  Strand  theatre,  Omahia. 
Arthur     G.     Stolte,     Des     Moines    theatre,  Dee 

Moines,  Iowa. 
A.  H.  Hilton,  Paramount  theatre,  Lewiston,  Idaho. 
George  E.  Carpenter,  Paramount-Empress  theatre. 

Salt  Lake. 

Sam  W.  B.  Cohn,  Sunset  Theatre.  Portland. 

E.  J.   Myrick,  Rialto  theatre.  Butte. 

A.  S.  Kolstad.   Liberty  theatre.  Hood  River,  Ore. 

P.   E.   Noble.   Liberty  theatres,  Portland. 

Eugene  H.  Roth,  California  theatre,  San  Francisco. 

J.  .\.  Partington.  Imperial  theatre,  San  Francls«>. 

Ralph  Ruffner,  Rialto  theatre,  San  Francisco. 

Sidney  Grauman,  Granman's  theatre,  Los  Angeles. 

\.  C.  II.  Chamberlin,  Opera  House,  Madera,  CaL 


IIH6 


December  j^,j(^ig  2SS 


Public  Lilies  a  Hint  of  Any  Harmless  Spice 

So  Says  R.  E.  Pritchard,  Director  of  Advertising  and  Pub- 
licity for  the  Allen  I  heatrical  Enterprises  of  Toronto,  (>an. 


A.WU.NK  vvh«  has  had  experience  in  exploiting 
a  high  class  theatre  doesn't  need  to  be  told 
;hat  his  newspaper  advertising  must  be  kept  as 
lean  as  the  pictures  shown  in  tlie  theatre.  I  will 
further  and  say  that  it  must  be  kept  cleaner — 
ihat  there  are  times  when  a  suggestive  passage  may 
pass  the  censors — we  have  them — but  if  that  pas- 
sage were  included  in  the  advertising  there  would 
be  kept  away  from  the  theatre  many  who  would 
otherwise  have  attended. 

When  I  took  the  post  of  director  of  advertising 
and  publidy  for  the  great  chain  of  theatres  con- 
ducted by  Messrs  Jule  and  Jay  J.  Allen,  I  was 
reminded  of  the  two  precepts  laid  down  by  them 
and  their  father  when  they  established  their  first 
theatre  in  Brantford,  Ont.,  just  thirteen  years 
ago — that  the  patrons  must  be  pleased  no  matter 
the  trouble  or  expense — and  thai  nothing  but  clean 
pictures  should  be  shown  in  their  theatres.  They 
have  faithfully  adhered  to  those  rules  and  if  my 
advertising  experience  had  not  taught  me  that  their 
correct  premise  was  right,  I  would  not  have  been 
tempted  to  infringe  on  such  a  sound  rule  while 
working  in  such  an  environment. 

Yet  the  public  does  like  a  little  suggestion  of 
spice  when  it  is  harmless,  so  when  we  came  to 
play  Tom  Moore  in  "Lord  and  Lady  Algy,"  we 
decided  that  here  we  had  a  unique  sex  element  to 
play — a  case  of  a  woman  who  really  loved  her 
husband  and  whose  husband  was  really  clean.  This 
Goldwyn  picture  is  a  clever  comedy,  as  all  of  you 
know,  and  so  the  thing  to  do  was  to  attempt  to 
transfer  this  cleverness  to  the  advertising.  It  is 
sound  reasoning  that  if  you  introduce  the  comedy 
element  in  your  advertising,  and  then  just  leave 
enough  untold  to  arouse  the  curiosity,  you  are 
apt  to  get  a  considerable  share  of  newspaper  read- 
ers into  your  theatre. 

First  we  laid  the  atmosphere  on  the  picture 
around  the  fact  that  this  was  "a  story  of  fast 
horses  and  the  English  smart  set."  Canada  had 
always  been  strong  for  horse  racing,  though  it  is 
now  under  the  ban  as  the  result  of  the  war-time 
measures,  and  the  interest  in  London  society  in 
this  British  dominion  is  natural.  And  while  there 
is  really  a  stirring  race  in  this  picture,  the  claim 
of  "wonderful  racing  scenes"  has  been  worked  so 


STARTING  MONOA.V 

I  >Y.  V 1  nt  OKiJiO"  Of 
r^iS   w«Y  ivwToin  m 

DrRECTfON  JUL6  £  JAYJ  ALLEN 


IT  WAS  FUNNY  UNTIL  HUBBY  AND  m  WIFE  WALKED  IN 


^/^ut  she  was  an  amazing  mfe. 
mchis  comedy  of  racing, 
and  thi  English  imn  set 


.'iiijljiiiHif;    THC  oeasioM  of  - 
M -Wants   nuKf  lyfBYOHE  in 
AWAaoimoiOMHio 

DIRECTION  JU16  fcJAYJ.AlLEN 


Friday  before  the  opening  this  display,  a  small 
one,  was  used^i  Here  Pritchard. kf^^s , at,  "spice" 
as  he  says  in  his  article.  ^ttiiUi^:-.  /dV. tii\. 


This  display,  four  and  one-half  inches  double 

hard  that  we  would  never  dare  to  use  it  as  the 
basis  of  an  advertisement.  But  we  did  want  the 
'"racy"  element,  and  so  we  kept  this  to  the  fore  by 
using  in  each  one  of  the  daily  displays  a  little 
strip  showing  running  horses.  This  was  one  of 
the  tail  pieces  of  the  Goldwyn  press  book  and  it 
came  in  handy. 

Let  me  say  right  here  that  it  pays  to  watch 
everything  in  the  press  books.  Often  you  find 
some  little  thing  not  directly  intended  for  your 
use  that  will  service  you  in  mighty  good  stead. 

I  have  explained  in  previous  articles  that  we 
start  advertising  our  coming  attraction  on  the 
Thursday  before  the  opening,  when  we  split  fifty- 
fifty  with  the  current  attraction,  reducing  the  cur- 
rent film  to  a  few  lines  in  the  Friday  and  Satur- 
day ads.,  then  making  the  big  splash  on  Sunday. 

In  the  ordinary  course  of  events  a  play  center- 
ing around  husband  and  wife  is  taken  by  the 
average  reader  to  mean  sex  stuff,  so  I  repeat  that 
we  made  it  clear  that  this  was  a  clean  picture — 
without  actually  saying  so.  Therefore  we  laid  the 
basic  element  for  the  exploitation  in  our  first  ad 
when  we  showed  a  scene  of  Algy  recording  a  bet 
with  his  wife  and  the  simple  line  "Husband  against 
wife  on  a  horse  race."  This  was  distinctly  a 
"teaser"  meaning  to  center  interest  on  our  subse- 
quent displays. 

For  the  Friday  ad.  we  could  not  risk  the  tempta- 
tion of  using  the  scene  showing  the  married  woman 
in  Lord  Algy's  apartment,  and  with  it  the  caption 
"Just  a  foolish  little  wife  (of  another)  looking 
for  romance."  But  we  did  not  take  chances  of 
this  situation  carr>-ing  any  improper  idea,  except 
spice,  if  that  is  improper,  for  we  added :  "Its  not 
a  sex  play,  but  a  clever  comedy  of  racing  and  the 
English  smart  set." 

Saturday  we  kept  the  same  "little  wife"  in  the 
ad.  and  showed  the  scene  where  J-ady  Algy  enters, 
with  the  caption  "Just  then  his  wife  walked  in." 


column,  was  used  Wednesday  during  the  run 

But  any  wrong  impression  that  this  might  have 
carried  was  removed  by  the  matter  prominently 
displayed  in  the  circle^ — "And  all  she  said  was 
"Pickles."  Such  a  wife!"  Again  we  repeated  that 
this  was  a  comedy. 

Our  ads  in  the  so-called  Sunday  issues  (actually 
distributed  Saturday  evening)  have  to  be  general, 
because  they  are  seen  by  so  many  who  do  not  see 
the  daily  papers.  So  in  this  one  we  used  a  figure 
of  Moore  in  hunting  garb  and  a  racing  scene,  and 
called  it  "A  comedy  of  fast  horses  and  the  English 
smart  set"  as  before  referred  to,  and  then  said 
that  it  was  an  amazing  comedy  of  married  life  in 
the  selling  argument  below. 

Then  on  Monday  and  Tuesday  we  played  the 
husband  and  wife  element  against,  first  with  the 
scene  of  the  couple  together,  and  the  catch  line, 
"She  loved  him  so  much  that  she  left  him,"  and 
Tuesday  with  the  figure  of  Moore,  and  the  line, 
"He  loved  horses  and  beautiful  women,  but  his 
wife  more  than  them  all."  Wednesday  we  reverted 
once  more  to  the  "little  wife,"  by  showing  a  scene 
of  her  and  Algy  seated,  and  the  caption,  "It  was 
funny  until  hubby  and  his  wife  walked  in."  Again 
this  was  done  to  get  the  attention,  and  again  we 
took  away  any  possible  shock  by  adding,  "But  she 
was  an  amazing  wife  in  this  comedy  of  racing 
and  the  English  smart  set." 

For  the  parting  shot  on  Thursday  we  were 
content  with  laughing  figures  of  the  two  and 
the  phrase  "If  you  missed  it,  you're  shy  a  part 
of  the  joy  of  life".  We  were  confident  that  by 
this  time  the  newspaper  displays  and  the  picture 
Itself  had  excited  sufficient  word  of  mouth  ad- 
vertising and  we  were  content  to  help  it  along. 

We  never  use  a  lot  of  words  in  our  advertising 
for  we  are  distinctly  of  the  belief  that  if  you 
give  a  suggestion  of  the  story,  or  of  a  situation  in 
the  illustration  and  in  a  few  lines  you  have  at 
once  indicated   the  character  of  the   story  and 


256    (Exhibitor  Service) 


I  IF  YOU  M155ED  IT.  YOU  RC  SHY 

h  A  PART  OF  THE  JOY  OF  LIFE  . 


LORD  AND 
LADY  ALGY 


A  coneoy  of  racing  and  the  engusm 

SMART  SET.  i — ^  ,  ' 


1  — I  ~n  k  J 


THE  OKISIOH  OF 
NtAMY  EVBrrONE  IN 
^   ANOAIKHJNDTOROHIO 

OIRECriON  JULC  &  JAYJ.AUEN 


111 


The  ad  used  on  the  day  the  picture   opened,  four  inches  double  column 


have  excited  the  greatest  amount  of  curiosity 
about  a  picture.  We  always  strive  never  to  give 
the  wrong  impression  of  a  production,  but  we 
are  equally  as  opposed  to  "  telling  the  story." 

"Situation"  advertising's  worth  must  of  course 
depend  on  the  sort  of  stills  that  you  have.  Mean- 
ingless ones  will  make  your  displays  inane,  but 
expressive  ones  require  only  a  sentence  or  so  to 
make  them  fraught  with  interest.  This  is 
best  shown  with  the  buzzes  of  comment  we  heard 
in  the  theatre  during  the  showing  of  the  picture 
when  some  incident  that  we  had  illustrated  came 
on  the  scene.  That  was  particularly  true  of  the 
Saturday  advertisement  in  which  we  had  the  wife 
saying  "Pickles".  But  there's  a  warning  here, 
too,  Don't  use  this  sort  of  advertising  unless  you 
see  the  picture  first.  We  are  only  too,  too  famil- 
iar with  the  practise  of  some  producers  sending 
our  "stills"  that  are  not  in  the  picture  them- 
selves. Never  show  a  scene  that  the  audience 
will  not  immediately  recognize. 

But  we  started  in  to  commenting  on  turning 
the  sex  clement  of  this  picture.  Any  time  you  can 
take  any  of  the  ordinary  situations  of  pictures 
and  give  them  a  different  meaning  you  are  bound 
to  appeal  to  vast  portion  of  people  who  are 
looking  for  "something  new".  We  do  not  be- 
lieve that  any  considerable  portion  of  theatre 
patrons  are  looking  for  real  smut  in  pictures,  but 
we  do  believe  that  they  like  a  certain  dash  of 


harmless  spice.  Thank  heaven  the  days  of  the 
"wronged  gal"  stuff  are  passing  from  the  screen, 
but  the  public  likes  a  drama  where  it  is  let  in 
on  tlie  inside  and  knows  from  the  start  that  there 
is  nothing  wrong,  but  at  the  same  time  can  en- 
joy the  discomfiture  or  even  problems  of  some  of 
the  characters.  When  you  can  reflect  that  in  your 
advertising  you  are  getting  the  interest,  but  be 
mighty  sure  to  tread  lightly  on  the  sex  element 
unless  you  put  the  suggestion  of  a  laugh  behind  it. 

These  little  lines  we  used  and  the  little  strips 
of  running  horses  gave  the  advertising  a  certain 
sort  of  flavor.  The  people  knew  just  about  what 
to  expect  but  the  edge  was  not  taken  off  their 
enjoyment. 

Work  the  theme  hard  without  revealing  how 
it  comes  out,  but  keep  it  clean  as  possible.  Let 
one  event  in  the  picture  stand  out,  and  if  it 
leaves  too  strong  an  impression,  after  it  has 
served  the  purpose  of  getting  the  eye,  qualify  it. 
These  are  the  things  that  we  tried  to  do  in  ex- 
ploiting "Lord  and  Lady  Algy".  We  do  not  be- 
lieve it  could  have  given  the  slightest  possible 
offense  to  anyone,  yet  it.  had  a  certain  amount  of 
dash — and  appeal  to  all,  no  matter  which  way 
their  minds  might  choose  to  turn.  And  every 
line  of  it  was  truthful  advertising — the  sort  that 
lets  the  patron  leave  the  theatre  satisfied  that  he 
has  seen  just  what  he  was  promised. 


IORDand  LADY  ALGY" 


One  of  the  first  display  run  for  the  feature,  being 
used  on  Thursday. 


Kornbloom  Puts  the  Bloom  in 
Evansville 

{Continued  from  page  T) 

Another  stunt  of  the  Criterion  was  to  circum- 
vent the  city  ordinance  forbidding  any  sidewalk 
advertising.  It  was  snowing  like  the  dickens. 
Drifts  were  piled  high  in  the  street.  The  Korn- 
blums  had  "Reaching  for  the  Moon"  as  its  com- 
ing attraction.  How  could  they  advertise  it  with 
the  sidewalks  banked  four  feet  in  snow  drifts? 
Presto!  Kornblum  had  a  number  of  small  signs 
made,  saying  "Reaching  for  the  Moon"  and 
tacked  onto  sticks.  That  night  (about  1  a.  m.) 
he  and  Mrs.  Kornblum  went  through  the  down- 
town district  with  the  signs  and  stuck  them  in 
the  tops  of  the  snow  drifts.  The  next  morning 
everybody  laughed  as  they  saw  the  snow  "Reach- 
ing for  the  Moon." 


Motion  Picture  N  eius 


Dismisses  Congregation  to  See  "  The 
Miracle  Man  " 


I  N  addition  to  making  big  money  for  exhibitors, 
"The  Miracle  Man,"  George  Loane  Tucker's 
masterpiece,  is  accomplishing  something  else,  the 
value  of  which  should  not  be  underestimated  by 
moving  picture  interests.  This  picture  is  enlisting 
the  favorable  interest  of  the  pulpit  as  has  no  other 
dramatic  production  in  years. 

A  striking  instance  of  the  fine  support  being 
given  this  picture  by  the  clergy  was  that  which 
occurred  in  Springfield,  Ohio,  during  the  engage- 
ment of  "The  Miracle  Man"  at  the  Majestic 
theatre. 

The  Rev.  Isadore  Tedesche,  rabbi  of  the  Spring- 
field Synagogue,  and  one  of  the  most  popular 
clergymen  in  that  city,  had  seen  the  picture  in  Cin- 
cinnati before  it  was  shown  in  Springfield.  He 
returned  to  his  pulpit  filled  with  inspiration  and 
enthusiasm.  He  preached  a  sermon  on  the  pictun 
and  declared  that  every  person  in  Springfield  mus- 
see  it,  and  that  when  it  arrived  in  Springfield  h<- 
-KTOuld  gladly  dismiss  his  congregation  and  dispense 
-w^th  his  own  sermon,  so  his  flock  could  go  to  the 
theatre  to  see  the  silent  sermon  of  "  The  Miracle 
Man." 

When  the  photoplay  did  arrive  at  the  Majestic, 
Springfield,  Dr.  Tedesche  kept  his  word.  He  again 
preached  on  the  picture  and  told  his  congregation 
that  he  would  excuse  anyone  present  who  had  not 
seen  the  picture,  and  urged  them  to  leave  the 
■s>-nagogue  and  attend  the  picture  theatre.  His 
action  attracted  widespread  attention,  because  Dr. 
Tedesche  is  known  in  Springfield  as  anything  but 
a  radical  member  of  the  clergj\ 


TMEN   HIS  WIPE  WALKED  IN 


1 


starring  Itm.  'tkmryhm  tpid^Oaat  i 


IORDand  LADY  ALGY 

j/6  com.edu oT tk6  race  track  '   

and  smart  omjlish  societij]^  ESTTrfffFSHTTTtT 


o 


STARTING  MONDAY 
3  »"tM  i     THE  oeayiOH  of 

— tifMlY  tVfBYOHE  IH 

DIRECTION  JULE  &  JAY  J  ALLEN 


LAST 

TIMEJ- 

TO-DAY 


CDoroth/  Cisk 

"NOBOOy  ^OME 


One  of  the  largest  display  used,  being  better  than 
eight  inches  double  column.  It  was  run  in  the- 
Saturday  editions. 


December  2  -j ,   i  9  i  9 


(Exhibitor  Service)  257 


Getting  the  News  Idea  Into  Your  Exploitation 

Successful  Publicity  Is  Getting  Something 
Unusual  Into  Your  Campaign,  Says  Vance 


Attractive  lobby  display  for  "Back  to  God's  Country"  at  the  Lyric  theatre,  Minneapolis 

Bills  the  Title  of  the  Picture 

Above  Chaplin.    Is  He  Correct? 


A  SIMPLE  definition  of  what  will  make  a  suc- 
cessful  exploitation  campaign  for  a  produc- 
tion and  an  almost  positive  method  for  determin- 
ing what  forms  of  stunts  or  unique  advertising  will 
bring  record  patronage  are  provided  by  William 
Vance,  manager  of  the  New  Lyric  theatre  in  Min- 
neapolis, in  his  description  of  the  things  he  did  re- 
cently which  have  proved  the  soundness  of  his 
theories. 

"  The  successful  exploitation  campaign  is  the 
result  of  the  same  thing  that  makes  a  startling 
newspaper  story — something  different,  or,  in  com- 
mon terms,  that  which  is  news  because  it  is  new," 
declares  Mr.  Vance. 

With  J.  L.  Johnston,  advertising  manager  of  the 
theatres  controlled  by  Ruben  and  Finkelstein,  in 
charge  of  newspaper  copy  and  Mr.  Vance  super- 
vising the  lobby  display  and  stunt  work,  the  Lyric 
manager  proceeded  to  test  his  theory  that  an  ex- 
ploitation campaign  that  is  "  news "  in  that  it  is 
"  new  "  and  sufficiently  different  to  pique  curiosity 
and  arouse  attention,  can  safely  be  predicted  in  ad- 
vance as  a  real  success. 

The  imprint  of  wild  animal  tracks  across  the 
pages  of  the  daily  newspapers,  transformation  of 
the  lobby  into  a  realistic  likeness  of  a  trapper's 
cabin  and  an  extensive  billboard  advertising  cam- 
paign made  up  the  aggregate  of  effort  to  adver- 
tise the  Nell  Shipman  attraction. 

The  advertising  planned  by  Johnston  carried  a 
striking  appeal  and  stood  out  in  bold  relief  from 
other  more  or  less  commonplace  ads  of  the  local 
merchants  appearing  in  the  papers.  His  ads  were 
different,  because  they  contained  real  "  news " 
value. 

They  were  rivalled  only  in  the  unique  lobby  dis- 
play arranged  by  Mr.  Vance.  The  lobby  was 
turned  into  a  startling  imitation  of  a  real  trap- 
per's cabin  of  the  north. 

Skins  of  wild  animals,  three  deer  heads,  a 
hunting  bag,  snowshoes  and  other  equipment  of 
the  northern  v^^oodsman  adorned  the  walls.  The 
box  office  itself  was  made  to  represent  the  fire- 
place within  the  cabin.  Hanging  on  the  side  of 
the  fireplace  were  bear  traps,  wolf  traps  and  traps 
of  many  other  varieties.  Beside  the  box  office 
window  a  wise  looking  owl  (stuffed)  watched  the 
theatre  patrons  as  they  lined  up  to  pass  their 
money  through  the  little  opening  in  the  ticket 
seller's  cage. 

The  atmosphere  of  the  frozen  north  was  well 
caught  and  its  presentation  came  at  the  psycholog- 
ical time,  for  simultaneous  with  the  showing  of 
"  Back  to  God's  Country "  Minneapolis  experi- 
enced its  first  snowstorm  of  the  season. 

The  snow  and  cold,  however,  proved  no  bar  to 
the  success  of  the  picture,  for  the  fans  came  out 
anyway,  lured  by  the  novel  exploitation. 

Minnesota  is  a  veritable  paradise  for  winter 
sports  and  for  game  of  many  varieties;  it  is  the 
home  of  many  hunters  and  sportsmen  and  conse- 
quently the  picture  struck  a  happy  chord  in  the 
heart  of  many. 

A  special  children's  matinee  was  given  at  the 
New  Lyric  Saturday  at  10  a.  m.,  when  a  well  filled 
house  of  youngsters  and  educators  viewed  the 
film  which  presented  so  many  interesting  and  edu- 
cational scenes  of  the  timbered  wilds  and  the 
Arctic.  Two  hundred  Minneapolis  teachers,  espe- 
cially invited  guests,  enjoyed  the  performance. 
Invitations  admitting  the  recipients  free  to  the 
showing  were  sent  to  all  Minneapolis  teachers  of 
geography  and  natural  history.  Many  of  the  teach- 
ers came  to  the  theatre  with  a  good  percentage  of 
their  classes,  all  the  members  of  whom  paid  the 
regular  admission. 


WE  are  willing  to  gamble  that  nine  out  of  ten 
exhibitors  and  publicity  men  will  say  that  the 
management  of  the  Majestic  Garden  theatre  of 
Grand  Rapids,  Mich,  is  dead  wrong  in  the  publicity 
angle  adopted  in  billing  the  title  of  a  Chaplin  film 


The  way  the  Majestic  of  Grand  Rapids  advertised 
"  The  Floor  Walk£r  "  and  the  crozvd  ivaiting  to  get 
in  at  a  second  show 


over  the  star,  as  was  done  at  the  above  named 
house  in  the  case  of  "  The  Floorwalker,"  but  here 
is  documentary  proof  of  the  fact  that  the  Majestic 
did  a  whale  of  a  business  following  out  this  idea, 
so  where  does  our  argument  go? 

There  is,  however,  something  further  to  be  con- 
sidered in  the  case  of  this  particular  film,  since 
of  all  the  pictures  which  Chaplin  has  made,  proba- 
bly none  are  so  well  known  for  themselves  alone 
as  "  The  Floorwalker." 

Billing  this  picture  may  be  compared  to  billing 
David  Warfield  in  "  The  Music  Master."  You 
might,  wBth  perfect  advertising  propriety,  say 
"  The  Music  Master "  with  David  Warfield  since 
this  play  has  become  associated  with  this  dis- 
tinguished actor  solely. 

However  we  think  most  showmen  would  bill  both 
title  and  star  even  if  it  is  orthodox  by  putting  up 
their  headlines  as  follows:  Charlie  Chaplin  in 
"  The  Floorwalker." 

Here  is  a  chance  for  an  argument.  Who  wants 
to  argue? 

Novel  Card  Advertises  "Poor 
Relations  " 

As  advance  advertising  for  "  Poor  Relations " 
which  was  played  last  week  at  Clunes  Broad- 
way theatre,  Los  Angeles,  a  card  staling  that 
"  Your  Poor  Relations "  are  coming  to  meet  you 
at  Clunes  Broadway  with  illustrations  of  two 
young  people,  one  pair  dressed  as  rustics  and  the 
other  in  the  height  of  fashion,  on  each  end  of 
the  card,  was  sent  out  to  members  of  a  big  mail- 
ing list  the  theatre  has  compiled.  The  novelty 
of  the  card  and  the  neatness  of  the  printing  job 
made  the  stunt  one  which  we  should  judge  will 
be  effective  advertising. 


258    (Exhibitor  Service) 


Motion  Picture  News 


Home  Town  Girl  in  Aeroplane 

Advertises  ''Soldiers  of  Fortune 


IT  was  her  first  flight  in  the  ar,  but  she  chalked 
up  a  non-stop  record  at  the  box  office  of  her 
home  town  picture  theatre. 

Messrs.  Ney  and  Bernower,  owners  of  the  Al- 
hambra  theatre,  Canton,  Ohio,  are  congratulating 
each  other  and  also  Miss  Gretchen  Groetzinger, 
society  editor  of  the  Canton  Repository,  for  the 
success  of  one  of  the  biggest  publicity  stunts  in  the 
history  of  their  city. 

These  live-wire  Ohio  exhibitors  had  signed  up 
for  "  Soldiers  of  Fortune,"  an  Allan  Dwan  Pro- 
duction, and  the  unusual  exploitation  methods 
adopted,  including  full-page  advertising  in  news- 
papers and  an  aeroplane  flight  over  the  city  and 
the  surrounding  countryside. 

The  full-page  advertising  run  in  the  Canton 
newspapers  was  rather  unusual  in  that  there  was 
no  attempt  to  laud  "  Soldiers  of  Fortune."  Here 
is  the  argument  used: 

"  The  new  Capitol  theatre  in  New  York  is  the 
largest  theatre  in  the  world.  It  opened  October 
29,  1919.  It  seats  five  thousand  four  hundred  peo- 
ple. It  cost  three  million  dollars.  It  has  Arthur 
Pryor's  Band  of  seventy  pieces.  It  has  Ned  Way- 
burn's  Girl  Review  of  seventy-five  people.  •  It 
charges  up  to  one  dollar  and  fifty  cents.  It  shows 
for  the  week  commencing  Sunday,  Nov.  23,  Rich- 
ard Harding  Davis'  '  Soldiers  of  Fortune.'  " 

Then  in  display  type  comes  the  punch  of  the 
advertisement:  ■ 

"  So  do  we  on  the  same  date  for  25  and  30 
cents." 

"Note:  A  raise  of  price  of  only  5  cents,  as  this 
is  the  most  expensive  picture  ever  brought  to  this 
city." 

But  it  was  the  aeroplane  flight  that  capped  the 
climax  of  the  exploitation  campaign.  An  aviator 
was  engaged  and  Miss  Groetzinger,  one  of  the 
most  popular  young  women  of  the  city,  was  in- 
duced to  ride  with  the  pilot  and  scatter  "  Soldier 
of  Fortune "  handbills  from  the  clouds. 

Miss  Groetzinger  was  in  the  air  for  fifty  min- 
utes and  in  that  time  covered  territory  aroupd 


Canton,  Oberlin,  Louisville  and  East  Canton, 
dropping  more  than  ten  thousand  heralds. 

No.  only  did  the  flight  occupy  the  interest  and 
attention  of  the  inhabitants  along  the  route,  but 
newspapers  had  representatives  on  the  flying  field. 
Manj'  photographs  were  taken  and  these  were  run 
with  feature  stories  in  the  papers.  A  motion  pic- 
lure  camera  was  brought  to  the  grounds  and  about 
175  feet  of  negative  was  shot.  By  means  of  this 
unusual  idea  the  feature  picture  of  the  Alhambra 
theatre  got  an  unprecedented  amovmt  of  publicity 
from  many  sources. 

Messrs.  Ney  and  Bernower,  at  only  slight  cost, 
have  made  a  name  for  themselves  and  their  Al- 
hambra theatre  in  Canton  and  surrounding  Ohio 
cities.'  In  addition  they  showed  what  could  be  done 
with  such  excellent  exploitation  material  as  "  Sol- 
diers of  Fortune,"  and  in  doing  it  they  shattered 
all  previous  records  at  their  house. 

Live-wire  exhibitors?    We'll  say  so! 


Contradictory  Arguments  on  the 
"  Teaser  "  Method 

You  never  find  any  clubs  under  the  apple  tree 
which  bears  no  fruit,  so  R.  E.  Pritchard,  di- 
rector of  publicity  a^ld  advertising  for  the  Allen 
Theatrical  Enterprises  of  Toronto,  Can.,  whose 
contention  that  the  teaser  form  of  advertising  is 
only  advisable  on  a  light  or  humorous  subject,  and 
which  is  being  made  the  subject  of  contradictory 
arguments  in  these  columns  hy  the  experience  of 
such  good  showmen  as  Tom  Moore  and  S.  Bar- 
ret AlcCormick,  need  not  be  disturbed  in  mind  or 
think  less  of  his  theory.  Pritchard  as  you  will 
remember  alibied  himself  by  saying  there  must  be 
a  real  idea  back  of  the  teaser  method. 

In  the  foregoing  is  an  illustration  of  using  the 
"  teaser  method "  successfully  which  we  believe 
will  prove  interesting  to  those  who  study  the 
science  of  the  newspaper  display. 

The  exact  science  of  a  successful  teaser  ad  cam- 
paign has  been  given  a  demonstration  by  S.  Bar- 
ret AlcCormick,  managing  director  of  the  Circle 


11 


Charters  Flat  Car  for  Picture 
Exploitation 

IT  isn't  so  long  since  the  South  was  looked  on  as 
*  rich  field  for  the  experienced  Northern  picture 
men,  and  had  a  general  reputation  of  not  going  in 
strong  for  exploitation  living  sort  of  on  the  "  let 
'cm  run  themselves  "  list. 

While  there  may  be  some  cities  south  of  the  M. 
and  D.  line  which  could  stand  a  little  injection  of 
energy,  which  might  suggest  that  there  are  some 
up  North  too,  we  are  of  the  opinion  that  Charlotte, 
N.  C,  is  not  one  of  them.  Last  week  we  told  you 
how  manager  Craver  of  the  above  named  city  put 
over  "Back  to  God's  Country."  This  w^eek  v,e 
have  for  you  a  pertinent  illustration  of  the  fact  tha: 
Mr.  Craver  has  a  real  rival  in  showmanship  in  the 
person  of  Harry  Somerville,  manager  of  the  Strand 
theatre.  In  fact  it  looks  as  if  perhaps  competition 
was  pretty  keen  in  Charlotte  and  that  both  man- 
agers are  up  and  stirring  to  put  over  something 
good  to  help  business  for  their  particular  house. 

Anyway  manager  Sommerville's  latest  stunt  i~ 
too  charter  an  advertising  car  owned  by  the  Char- 
lotte railway,  all  by  his  lonesome  and  after  painting  ^ 
it  up  for  his  Monroe  Salisbury  showing,  "The 
Light  of  Victory,"  send  it  over  ever>'  mile  of  street 
railway  track  in  Charlotte,  with  a  big  bell  inside  the 
car  banging  away  to  attract  attention. 

Sommerville  obtained  the  use  of  this  flat  car  for 
a  song — compared  to  what  he  might  have  spent  in  \ 
billboards,  and  newspapers.  He  tried  this  out 
recently  and  heard  so  much  comment  on  his  novel 
picture  exploitation  stunt  he  has  stated  that  at 
regular  intervals  he  will  employ  this  means  of 
boosting  his  house. 

theatre  at  Indianapolis,  who  proved  conclusively 
that  an  exhibitor  in  his  own  way  may  be  just  as 
important  a  factor  in  the  making  of  a  new  star 
as  the  producer,  director  or  anyone  else  connected 
with  the  motion  picture  industr>'. 

By  the  application  of  this  science  he  has  created 
popularity  for  a  new  star  in  Indianapolis.  In 
fact,  he  "  made "  that  star  as  far  as  the  Indiana 
city  is  concerned,  for  that  communitj-  knew  little 
about  Katherine  MacDonald  until  McCormick  ex- 
cited the  public's  interest  by  his  methods. 

Mr.  McCormick  confined  his  exploitation  cam- 
paign for  "  The  Thunderbolt "  strictly  to  the 
newspapers  and  started  out  with  a  teaser  ad,  a 
reproduction  of  which  is  being  used  in  "  Your 
Idea  and  Ours."  He  based  his  exploitation  the- 
ory that  the  whole  world  is  interested  in  a  beau- 
tiful woman."  The  first  advertisements  to  appear 
contained  only  an  illustration  of  a  beautiful 
.\merican  Beauty  rose  with  an  announcement  that 
a  wonderful  new  star,  who  would  be  styled  "  The 
American  Beauty,"  was  coming  to  the  Circle  the 
next  week. 

These  curious  advertisements  soon  had  all  In- 
dianapolis discussing  the  possible  identity  of  the 
new  star.  A  day  or  two  later  the  Circle's  adver- 
tisements contained  a  picture  of  Miss  MacDonald, 
with  the  opened  American  Beauty  rose  as  the 
background.  In  tJiese  ads  she  was  introduced 
as  "  The  American  Beauty,"  the  w-onderful  new 
star  to  appear  next  w^eek  at  the  Circle. 

The  teasers  having  accomplished  Mr.  McCor- 
mick's  desire,  that  of  arousing  the  theatregoers' 
curiosity,  he  based  his  subsequent  advertising  on 
the  merits  of  the  picture,  using  direct  quotations 
and  illustrations  from  the  storj'.  However,  in 
each  advertisement  he  used  a  picture  of  Miss 
MacDonald  surrounded  by  the  petals  of  the  rose,^ 
in  order  to  immediately  connect  the  readers  with' 
the  teaser  campaign  previously  carried  out.  The- 
star's  name  was  played  up  prominently  in  each 
succeeding  advertisement. 

Results  of  this  scientific  campaign  were  regis- 
tered from  the  start  of  the  engagement  until  the 
end.  The  Circle  was  packed  on  Sunday  from 
the  time  it  opened  until  the  box  office  was  closed 
at  night,  and  similar  conditions  prevailed  for  the- 
balance  of  the  "week. 


December  2  -j  ,   i  9  i  9 


(Exhibitor  Service)  259 


Clancy  of  Hartford  Gets  Away  with  a  New  One 

The  Story  of  How  a  Manager  Pulled  a 
Stunt  That  Won  Pages  of  Free  Space 


STARTERS  IN  THE  DOUGLAS  FAIRBANKS  20-MILE  H  ANDICAP  BICYCLE  RACE,  \ 
TO  BE  RUN  SUNDAY  AT  COLT  PARK  | 


Left  to  Right — John  Armande,  Gillis,  Ziras,  James  Armande,  Curase,  Ragew 
and  Clewman. 


Reproduction  of  a  cut  used  by  the  Hartford  Curant  to  illustrate  its  story  of  the  field  day  held  in  the  city 

and  the  "  loving  cup  "  race 


"■J^HIS  is  a  storv  which  rcacho  ihc  printed  page 
somewhat  late  owing  to  printing  troubles  now 
.1  thing  of  the  past.  From  a  news  angle  it  is  per- 
haps passe.  From  the  exploitation  standpoint  it  is 
.IS  good  as  ever  and  that  is  the  thing  the  Ser- 
\  ce  Bureau  is  interested  in. 

In  the  presence  of  a  crowd  of  20,000  persons 
\\  hich  taxed  the  seating  and  standing  accommoda- 
tions  of  Colt's  Park,  the  city  of  Hartford,  Conn., 
paid  a  unique  honor  to  the  popularity  of  Douglas 
Fairbanks  Sunday,  September  14,  by  conducting  a 
big  athletic  carnival,  which  it  officially  designated 
.IS  "  Douglas  Fairbanks'  Day." 

Before  Richard  J.  Kinsella,  mayor  of  Hartford, 
and  a  score  of  cit\'  officials  a  new  bicycle  track 
which  the  Hartford,  Park  Commission  had  just 
completed  was  formally  opened  with  a  twenty- 
mile  race  open  to  riders  of  Connecticut  and  which 
was  down  on  the  day's  program  as  "Douglas  Fair- 
banks' Twenty-Mile  Handicap." 

The  reader  has  no  doubt  began  to  wonder  by 
this  time  what  "  Doug "  ever  did  to  merit  such 
signal  honors  from  the  city  which  claims  among 
other  things  the  proud  distinction  of  being  the 
insurance  centre  of  these  United  States.  As  a 
matter  of  fact  "  Doug  "  is  no  better  known  to  the 
citizens  of  Hartford  than  a  score  of  other  towns 
and  distributed  between  Maine  and  'Frisco. 

One  of  the  chain  of  theatres  operated  by  S.  Z. 
Poli  in  New  England  is  the  Palace  at  Hartford, 
whose  manager  is  J.  F.  Clancy  a  wide-awake  in- 
dividual who  in  addition  to  having  a  pretty  inti- 
mate knowledge  of  show  business  appreciates  the 
value  of  good  publicity.  Years  ago  Clancy  him- 
sed  used  to  grind  out  copy  in  the  city  room  of 
several  big  newspapers.  One  evening  a  chap  who 
guides  the  destinies  of  the  Amateur  Athletic  Union 
in  the  state  of  Connecticut  called  upon  Clancy  for 
a  contribution  in  the  form  of  some  prize  to  be  con- 
tested for  at  one  of  the  athletic  events  which  the 
A.  A.  U.  had  been  running  every  Sunday  at  Colt's 
Park  under  city  supervision. 


Doug  Gives  Prizes  for  Local  Races 

Ooiistas  Falrbnnks  Is  the  donor  of  the  prizes  lo  be  awarded  in  lh«  bicycl# 
r»*fe!t  at  Coll  park  Sunday.  AuKliSt  SI.  Followint  18  a  reproduction  of  btl  Itt. 
Itr  to  .Manascr  Clancy  of  the  Palac«  Ihftater: 

novAUs  >•  Ub«nks 

■oUrnM,  e*xu»ni».  iu|u>t  ittk, 

■r.  J.  T.  eiiMT. 
Kaaaxar  Palada  Tbtfttr*. 

Uartforl.  Cofta. 

Mr  D4ar  Ciaaoyt 

Xo  raaponj*  to  your  taiatraa  or  raatairlar,  X  a* 
bappy  iBlaad  to  of/ar  a  aUvaz  lorl&f  oup.  •  gold  aadAl.  »  ailtw 
MdAl  aod  tao  broaaa  MdAla  tot  tba  aioy*!*  radaa  to  ba  bald  at 
Colt  Park,  Stiniay.  Auguat  Jlat.  anlar  tba  ttupUaa  of  tba  Cootb- 
Mtlout  Tallay  laaMlatlsa. 

]  taank  you  oLnoaraly  for  tba  bocor  you  bava  baate«ad      aa  lA 
oalllDg  your  taasty-Blla  opao  laa  Bngland  Baadieap  tba  Douglaa 
Palrbaaka  Handloap,  aad  vlab  tbat  I  oould  btf  vltb  you  tba  aftaraooa 
of  tba  raaaa. 

Plaaaa  aaaura  Kr>  Da  Mddai  tbat  X  appiaalata  bla  tlad  laritatlaa 
to  act  aa  atartar  oo  Suoday  aftaraaon,  tout  tbat  I  aa  ao  buay  aot 
bara  at  Hollywood  tbat  I  don't  ballara  tbat  I  aaa  poaalbly  (at  tu* 
for  a  ouHbar  of  aeatba* 

Kay  I  oongratulata  tba  offieara  of~~tba.Conaaotlout  Tallay  Aaaeola* 
tloa  asd  youraalf  for  tba  proaotloa  or  aaataur  aporta  in  your  alt« 
I  aaad  sot  tall  you  of  ay  on  lotaraat  la  outdoor  aporta  and  aatbu# 
■oold  plaaaa  aa  battar  tbaa  to  ba  abia  to  bop  oa  a  bUa  aad  atart 
eat  aftar  tba  baacb  ayaalf. 

I  tbankyou  agala  for  your  tlad  laaltatloa.    Tba  baat  eMtiat  ta  ftm 
aad  ay  good  alabaa  to  avary  oaa  of  tba  partlolpaata  lo  tba  raoat- 
■aatbar  bo  vtna  or  loaat- 

•iaaarely  youra^         .  j 


The  Hartford  papers  copied  the  Fairbanks  letter 
ai\d  gave' the  Pali  house  and  Manager  Clancy  other 
free  publicity 


Mr.  Clancy  was  not  long  in  seeint;  the  point. 
He  got  into  communication  with  Paul  Lazarus  of 
the  United  Artists'  New  York  offices  and  between 
the  two  the  whole  matter  was  arranged.  A  letter 
which  is  herewith  appended  and  self  explanatory 
was  published  in  all  of  the  Hartford  newspapers. 

The  same  afternoon  a  well-known  Hartford 
jeweler  carried  a  window  display  which  consisted 
of  a  large  silver  cup  and  four  medals  along  with 
a  couple  of  large  photographs  of  Doug  and  a 
neatly  painted  card  which  announced  "  that  these 
prizes  had  been  donated  for  a  twenty-mile  bicycle 
handicap  to  be  held  at  Colt's  Park  by  Douglas  Fair- 
banks, who  would  shortly  be  seen  at  the  Palace  in 
his  latest  picture  'His  Majesty  the  American.' 

Xo  city  in  America  does  more  for  clean  sport 
than  Hartford.  Its  recreation  centres,  public  golf 
links,  tennis  courts  and  base  ball  diamonds  have 
achieved  a  national  reputation.  With  the  announce- 
ment that  Fairbanks  had  donated  a  group  of  prizes 
interest  among  the  sporting  fraternity  was  soon 
aroused.  The  Park  Board  became  interested  and 
the  superintendent  of  parks  agreed  to  bank  the 
bicycle  track  at  angle  of  forty-five  degrees  in  order 
to  permit  a  faster  race  and  at  the  same  time  in- 
sure the  safety  of  the  riders  , 

Mayor  Kinsella,  who  during  his  term  of  office 
has  been  an  earnest  advocate  of  clean  sport  sanc- 
tioned the  meet  and  then  left  for  a  two  weeks' 
vacation.  The  acting  mayor  fearing  that  a  public 
race  meet  on  Sunday  under  city  auspices  might 
ofTend  some  of  the  "church  people"  notified  the 
officials  of  the  A.  A.  U.  that  he  would  not  per- 
mit any  races  where  prizes  were  to  be  given  with 
the  result  that  the  District  Attorney  was  appealed 
to  and  while  the  pair  argued  back  and  forth  re- 
^'.■rding  the  legal  status  of  an  athletic  carnival  on 
Simday   the   affair   received    from   the  Hartford 


newspaper^  columns  of  unexpected  publicity. 

The  carnival  was  originally  scheduled  for  Sun- 
day, August  31,  and  with  the  crowd  assembled 
a  thunder  storm  broke,  making  a  postponement 
necessary.  The  following  Sunday  in  the  presence 
of  a  tremendous  crowd  the  carnival  was  held.  The 
Fairbanks'  Handicap  starxd  with  twenty  entries. 
With  but  two  more  laps  to  go  one  of  the  riders 
vv  ho  claimed  lo  have  been  "  pocketed "  withdrew 
and  when  the  riders  passed  him  again  on  the  final 
lap  he  deliberately  threw  his  wheel  in  front  of  the 
lii'.nch  causing  a  spill  in  which  all  of  the  leaders 
were  pretty  badly  shook  up.  The  result,  the  offi- 
cials declared  the  race  had  to  be  run  over  again. 
More  publicity. 

On  Sunday,  September  14,  the  riders  toed  the 
■-cratch  for  the  third  time  in  the  presence  of  the 
largest  crowd  the  park  ever  held.  Mayor  Kin- 
sella seeing  the  interest  that  the  public  was  dis- 
playing ordered  the  park  commissioners  to  supply 
a  band.  The  trolley  company  ran  extra  cars  and 
every  car  in  the  city  carried  a  one-half  sheet  card 
on  the  front  fender  which  read  "  Fairbanks  Day 
Colt's  Park."  The  race  was  run  and  the  following 
Tuesday  night  tlie  riders  assembled  on  the  stage  of 
the  Palace  Thea.re  where  they  were  presented  by 
Mayor  Kinsella  with  the  prizes  "  so  generously  do- 
nated in  the  interests  of  clean  sport  by  Douglas 
Fairbanks." 

All  of  which  goes  to  prove  that  free  publicity, 
the  very  best  kind  of  free  publicity  can  be  obtained. 
It  is  probable  that  few  exhibitors  were  accorded 
such  an  opportunity  on  "His  Majesty  The  Ameri- 
can," but  the  moral  of  the  story  is  to  be  found  in 
the  fact  that  Manager  Clancy  simply  took  ad- 
vantage of  an  opportunity  which  came  his  way. 
There  are  other  opportunities  of  a  like  nature 
which  can  be  utilized  if  only  the  exhibitor  recog- 
nizes his  chances  when  they  appear. 


260    (Exhibitor  Service) 


Motion  Picture  News 


Thf  most  attractive  lobby  display  wc  have  seen  for  "Back  to  God's  Country."   Arranged  by  G.  E.  Brad- 
dock,  managing  director  of  the  New  Liberty  theatre,  St.  Paul.  Minn. 


Koehler  Scores  Hit  in  Presenta- 
tion of    Red  Lantern  " 

UNDER  the  above  caption  the  Colorado 
Springs  (Col.)  Gazette  recently  gave  manager 
Joe.  Koehler  of  the  Burns  theatre,  some  front 
page  publicity  which  demonstrates  another  angle 
•of  gain  from  the  use  of  the  lobby  display  or  any 
other  unusual  exploitation  stunt  which  may  be 
aitilized  if  one  goes  about  it  right. 

Anything  unusual  is  news  to  the  newspaper  and 
as  such  gets  a  place  in  the  news  columns,  no 
matter  if  primarily  the  unusual  thing  was  adver- 
tising. Consequently  manager  Koehler  in  this 
case  can  deduct  a  certain  amount  from  the  ex- 
pense of  building  his  lobby  display  and  charge  it 
to  his  newspaper  advertising  appropriation. 

"The  Red  Lantern,"  featuring  Nazimova,  at 
the  Burns  theater  this  week  has  attracted  nearly 
as  much  attention  in  Colorado  Springs,  because  of 
the  colorful  scheme  of  decoration  employed  by 
Manager  Joe  Koehler  as  because  of  the  intrinsic 
value  of  the  film -itself. 

Mr.  Koehler  has  gone  to  considerable  expense 
in  preparing  for  the  production  of  the  photoplay 
Tiere  and  has  employed  great  ingenuity  in  decora- 
tions for  the  entrance  and  foyer  of  the  theater. 
■Chinese  effect  is  obtained  by  lanterns  and  flood 
lights  in  front  of  the  theater,  while  in  the  lobby 
■opposite  the  box  office  is  a  Chinese  altar  from 
which  burning  incense  introduces  the  theater- 
.goer  to  a  subtly  oriental  atmosphere.  Numerous 
tiny  statues  of  Chinese  gods  complete  the  effect, 
with  a  ticket  taker  garbed  in  the  flowing  cos- 
tume of  a  mandarin. 

A  representative  of  the  Metro  Picture  corpor- 
ation, here  yesterday,  expressed  surprise  that  such 
preparation  for  the  exhibition  of  a  photoplay 
should  be  made  in  a  city  of  the  size  of  Colorado 
Springs.  It  compared  favorably  with  the  decor- 
ations of  theaters  in  New  York,  Chicago  and 
San  Francisco,  he  declared. 


"WITH  FIRST  RUN  THEATRES" 
WILL    INTEREST    YOU  EACH 
WEEK  AND  SERVE  YOU  WELL 


''Better    Times''   Continue  to 
Flourish 

4  4DETTER  TIMES"  the  Zazu  Pitts  feature  still 
continues  to  get  unusual  exploitation  at  most 
of  its  engagements.  One  of  the  latest  successful 
campaigns  is  that  given  the  feature  by  Manager 
Tarbor  of  the  Grand  Opera  House,  Denver. 

To  advertise  the  production  Denver  was  pasted 
with  door  hangers  entitled  "Better  Times".  Man- 
ager Vickaroy  over  night  sent  fifty  boys  in  vari- 
ous parts  of  the  city  and  literally  awakened 
everyone  with  the  door  knock.  In  addition  to 
this  advertising  feature  large  space  in  the  Denver 
papers  was  used  for  display  and  was  backed  by  a 
wealth  of  publicity  containing  interviews  from  the 
prominent  men  in  the  city. 

Two  sixty  foot  banners  stretched  across  the 
principal  streets  of  Denver  with  the  inscription 
"Better  Times  Coming"  gained  wide-spread  pub- 
licity for  the  picture. 


This  Is  the  Forest  Primeval  Idea  in 
Lobby  Display 

'T'HE  Twin  Cities,  St.  Paul  and  Minneapolis,  the 
*    home  of  the  best  in  motion  picture  presenta- 
tion. 

At  St.  Paul,  Managing  Director  G.  E.  Braddock 
of  the  New  Liberty,  one  of  the  Finkelstein  and 
Ruben  houses,  goes  in  for  elaborate  lobby  displays 
and  prologues. 

At  his  recent  showing  of  "  Back  to  God's  Coun- 
try," Mr.  Braddock  evolved  what  we  think  is  the 
best  prologue  setting  yet  to  come  to  our  hands, 
and  which  is  especially  commendable,  since  this 
is  a  picture  which  has  had  a  lot  of  unusual  exploi- 
tation along  this  line. 

Used  as  a  prelude  to  the  screening  of  the  pic- 
ture, Mr.  Braddock  got  some  effects  that  register 
as  immense. 

The  pine  woods,  a  rfatural  waterfall,  two  black 
bears,  owls  in  the  trees  and  all  the  denizens  of  the 
forest  were  present  and  added  to  the  realism  of  a 
very  fine  scenic  back  drop  typical  of  the  atmos- 
phere of  the  picture. 

The  New  Lyric  theatre,  Minneapolis,  also  had  an 
elaborate  prologue  setting,  but  Mr.  Braddock  went 
the  New  Lyric  executive  one  better,  by  using  fall- 
ing "snow"  and  lighting  his  stage  effectively.  He 
also  sprayed  the  interior  of  the  theatre  with  cedar 
oil  which  gave  the  house  the  odor  of  the  pine 
forest.  These  effects  brought  forth  many  compli- 
ments from  the  New  Liberty  patrons. 


Philadelphia  Orphans  Have  a 
Party 

FIFTY  little  shavers  of  Philadelphia,  inmates  of  an 
orphan  asylum,  cast  their  "  jinx  "  overboard  on 
Thanksgiving  Day  and  v.ent  to  see  "Jinx,"  the 
Mabel  Normand  circus  picture  at  the  Capitol 
theatre,  as  guests  of  the  management.  The  chil- 
dren journeyed  to  the  theatre  from  the  Home  by 
specially  engaged  taxicabs  placarded  with  "Jinx" 
signs,  as  will  be  noted  in  the  accompanying  illus- 
tration. 

The  stunt  received  front  page  mention  in  the 
Philadelphia  Record  and  brought  the  Capitol 
theatre  and  the  "Jinx"  showing  a  lot  of  free  pub- 
licity. 

The  Capitol  began  its  "Jinx"  advertising  some 
time  before  the  picture  opened,  distributing  about 
25,000  "cats-heads"  as  souvenirs  on  Hallowe'en 
night.  The  heads  were  placed  in  hotels  and  cafes 
and  at  the  Bingham  Hotel  a  special  "Jinx"  cabaret 
act  was  staged. 


The  taxicabs  ivhich  conveyed  the  Utile  shavers  of  a  Philadelphia  orphan  asylum  to  the  "Jinx"  special 

show  on  Thanksgiving  Day 


i 


December  2  j ,   i  p  1  P 


(Exhibitor  Service)  261 


Manager  Koch  Admitted  "He''  Men  Free 

Novel  Exploitation  Stunt  for  "  Six 
Feet  Four "  Used  at  Minneapolis 


View  of  the  lobby  of  the  New  Aster  theatre,  Minneapolis,  durinq  the  "  Six  Feet  Four  "  showing/ 


EXPLOITATION  extraordinary,  coupled  wiili 
the  personal  guarantee  has  set  some  new  rec- 
ords for  the  New  Aster  theatre,  MinncapoHs  and 
started  all  the  residents  of  the  Twin  Cities  talking 
about  Manager  Koch  and  his  unique  idea  in  ad- 
vertising William  Russell's  picture,  "  Six  Feet 
1-our." 

The  picture's  plot  has  a  lot  to  do  with  the  "  he  " 
iiv.in  idea  and  it  was  in  this  that  Manager  Koch 
<iccided  to  make  his  bid  for  publicity. 

He  hired  a  good  big  broadshouldcred  man 
mounted  him  on  stilts  and  sent  him  parading  the 
iitreets  bearing  fore  and  aft  a  banner  proclaiming 
the  coming  of  the  tall  hero,  Bill  Russell  in  his 
latest  photodrama.  Posters  announced  that  all 
■who  measured  up  to  six  feet  four  inches  would  be 
admitted  to  the  New  Aster  free. 

All  this  was  a  week  before  the  opening  of  the 
film  at  the  New  Aster,  and  gave  the  showing  a 
4>ood  publicity  start. 

A  humorous  incident  occurred  during  the  run, 
-when  a  deep-voiced  Goliath  boomed  indignantly 
lo  the  box-office  clerk.  "  Where  d'you  get  that 
Muff,  makin'  all  this  holler  about  six  feet  four? 
I'm  six  feet  nine ! "  Needless  to  say,  he  was 
granted  free  admission  and  was  escorted  to  his 
seat  by  Manager  Koch  himself. 

The  New  Aster's  lobby  was  Manager  Koch's 
trump  card.  It  was  unique,  tasty  and  different 
from  any  of  the  stunts  which  had  ever  been 
pulled  in  Minneapolis.  On  each  side  of  the  box- 
office  stood  measuring  rods,  approximately  six 
feet  four  in  height,  by  which  all  applicants  for 
free  admission  were  measured.  A  novelty  cut-out 
from  the  24-shect  poster,  showing  Vola  Vale 
demonstrating  Bill  Russell's  claim  to  the  inches 
of  the  title,  attracted  attention  on  one  side  of 
the  lobby,  and  good  action  pictures  were  conspicu- 
ously placed.  A  one-sheet  reproducing  in  long- 
hand the  manager's  personal  guarantee  was  post- 
ed beneath  the  box-office.  It  offered  to  refund 
ihe  admission  price  to  any  who  could  not  con- 
sciously O.  K.  Manager  Koch's  statement  that 


"  SIX  FEET  FOUR  "  was  the  best  western  pic- 
ture produced  in  the  last  three  years.  Mr.  Koch 
announced  in  one  of  his  two  column  ads  that 
after  a  four  days'  run  not  one  single  soul  had 
claimed  a  refund. 


"  Male  and  Female  "  Monopolizing 
the  News  Pages  of  Ohio 
Papers 

THROUGH  the  efforts  of  the  exploitation  de- 
partment of  the  Famous  Players-Lasky  Cin- 
cinnati Exchange,  "Male  and  Female"  is  getting 
a  lot  of  free  advertising,  which  is  not  only  helping 
the  first  run  houses  in  putting  over  the  feature, 
hut  will  extend  down  the  line  and  help  popularize 
the  picture  with  the  public  as  it  comes  to  the 
smaller  theatres. 

Entire  credit  for  getting  so  much  free  space  can 
not  go  entirely  to  the  exploita:ion  experts,  how- 
ever, since  the  unusually  attractive  "  stills  "  are  an 
important  factor  in  getting  editorial  attention  for 
the  attraction.  Many  of  the  Ohio  papers  are 
illustrating  feature  stories  with  elaborate  Ia3'outs 
of  illustrations  taken  from  the  "  stills." 

The  Dayton,  O.,  A^ews  on  Nov.  16  used  more 
than  a  half  page  feature  to  lead  off  its  Magazine 
Section  on  "  Male  and  Female,"  describing  how 
De  Mille  constructed  a  tropical  isle  upon  which  to 
stage  the  much  discussed  Barrie  story.  Eye- 
arresting  photographs  of  Gloria  Swanson  illus- 
trated the  article.  On  the  same  day — by  coinci- 
dence— the  Dayton,  Ohio,  Journal  devoted  nearly 
an  entire  page  to  "  Spending  a  Day  with  Gloria 
Swanson,"  illustrating  the  supposedly  many 
changes  of  costume  of  Miss  Swanson,  from  her 
arising  at  11  a.  m.  to  retiring  at  — ?  The  cuts 
were  made  from  "Male  and  Female"  stills. 

Incidentally  the  Dayton  News  feature  will  be 
run  in  the  several  newspapers  affiliated  with  that 
publication,  including  the  Springfield,  Ohio,  News. 

The  Cincinnati  Post  is  now  running  a  seven-day 
feature  on  "  Male  and  Female,"  describing  the 
gowns  worn  by  Miss  Swanson  in  the  picture,  one 
each  day,  and  illustrating  each  with  a  large  repro- 
duction of  the  "  stills." 


ir      (Exhibitor  Service) 


Motion   Picture  News 


Mary  Pickford  on  a  "  Skate  " 


The  Rivoli  theatre  of  Columbia.  S.  C,  comes  through  with  a  new  idea  for  advertising  Mary  Pickford 

ill  "  i^eart  o'  the  Hills."  as  will  be  seen  in  the  above  cut 

.... 

Brown  Appropriates  "Public 

Square  and  Stages  Masque  Dance 


THIS  is  a  sermon  for  the  man  who  "  says  it  can't 
be  done,"  when  >ou  mention  something  out  of 
the  ordinary  in  exploitation,  especially  something 
which  requires  the  active  help  of  the  public. 

It  is  the  story  of  how  Caldwell  Brown  who 
manages  the  Liberty  theatre  of  Zanesville,  O., 
pulled  some  stunts  that  brought  him  real  publicity 
and  along  with  them  real  dollars  in  profit. 

But  we  will  let  Mr,  Brown  tell  the  story  him- 
self: 

"If  there  was  a  person  who  did  not  know  that 
'  Up  Stairs  and  Down  '  was  in  town  on  our  engage- 
ment at  the  Liberty,  he  must  have  been  deaf,  dumb 
and  blind,"  says  Mr.  Brown  in  discussing  the  en- 
gagement of  the  Olive  Thomas  film  at  his  house. 

"When  I  booked  the  picture  I  determined  to  get 
out  of  the  usual  run  of  advertising  and  put  on 
some  stunts  which  would  make  the  populace  sit  up 
and  take  notice.  A  week  before  the  showing  we 
started  things  with  a  teaser  campaign,  using  the 
newspapers,  automobile  stickers,  and  other  forms 
of  curiosity-stimulators.  Then  we  enlisted  the  aid 
of  one  of  the  leading  Zanesville  dailies  and  put  on 
an  '  Olive  Thomas  Resemblance  Contest.'  All  the 
town  beauties  in  Zanesville  who  thought  they  in 
any  way  resembled  the  star  were  asked  to  send  in 
their  pictures  in  competition  for  a  beautiful  loving 
cup,  which  was  kept  on  display  at  a  local  jewelry 
store.  As  a  result  every  baby  vamp  in  the  city 
sent  in  a  photograph,  and  we  secured  space  in  the 
paper  which  no  amount  of  money  could  have  pur- 
chased. Then  we  got  in  touch  with  the  drug  stores 
and  sundae  parlors  in  town,  and  had  them  put  on 
special  '  Olive  Thomas  Upstairs  and  Down  '  sun- 
daes and  sodas.  We  also  secured  the  co-operation 
of  the  department  stores  in  the  sale  of  '  Upstairs 
and  Down '  music,  and  they  gladly  consented  to 
put  in  big  window  displays.  Then  came  our  big- 
gest stunt,  an  '  Upstairs  and  Down  '  masque  dance. 
We  secured  the  consent  of  the  town  officials  to  rope 
of?  the  entire  square  in  front  of  the  Court  House, 
where  two  large  jazz  bands  furnished  music  for 
the  dance,  and  about  1,000  masqued  couples  en- 
gaged in  competition  for  another  '  Olive  Thomas 
Loving  Cup.'    Talk  about  crowds!    If  Olive  Tho- 


mas herself  had  been  on  hand  you  couldn't  have 
had  more  interest.  It  seemed  like  everybody  in 
town  came  dowti  to  see  that  dance,  and  when  it 
was  all  over  they  all  wanted  to  see  the  picture. 
During  the  entire  four-day  run  we  played  to  capa- 
city audiences,  and  our  only  regret  was  that  we 
had  to  turn  some  of  the  people  away. 


T  T  X  USUAL  exploitation,  something  new  in  your 
'>-'  city  can  always  be  counted  upon  to  produce' 
results.  And  it  is  not  always  the  most  expensive, 
or  complicated  idea  which  gets  head-line  attentioiu' 
Often  the  simple  little  stunt  accomplishes  the  trick' 
as  is  illustrated  in  the  following  story  of  how, 
using  one  of  the  incidents  in  a  picture  as  a  basis  of 
an  advertising  medium,  will  recommend  itself  tO' 
every  live  exhibitor. 

L.  T.  Lester,  manager  of  the  Rivoli  theatre, 
Columbia,  S.  C,  is  the  originator  of  this  distinct 
novelty  in  motion  picture  advertising  and  had  his 
public  lined  up  on  the  side  walks  watching  his- 
■■  donkey  "  parade  the  streets. 

Mr.  Lester  used  a  cut-out  from  the  twenty-four 
sheet  on  "  Heart  O'  the  Hills "  showing  Mary 
Pickford  perched  upon  a  donkey.  This  cut-out  was- 
placed  on  a  base  mounted  on  roller  skates  in  such 
a  way  that  by  attaching  a  string  to  the  bridle  on  the 
donkey,  the  outfit  could  be  drawn  through  the- 
street. 

The  figure  of  Mary  Pickford  in  quaint  attire,, 
seated  on  a  donkey,  attracted  great  attention. 
During  the  evening  performances  the  cut-out  was- 
kept  standing  in  front  of  the  theatre. 

As  a  lobby  display,  Mr.  Lester  covered  all  avail- 
able space  with  posters,  using  green  foliage  and 
vines  to  suggest  the  woodland  effect. 

Coming  as  it  does  so  close  to  the  release  date  of 
Miss  Pickford's  latest  picture,  this  idea  ought  to  be 
grabbed  by  every  exhibitor  who  will  play  the  fea- 
ture, especially  in  the  smaller  towns  where  traffic 
will  not  seriously  interfere  with  the  parade  of 
■'  Mary  on  horse  back." 

No  expense  of  importance  is  involved  W\  that 
is  needed  is  the  24  sheet  poster,  a  board  and  the- 
necessary  roller  skates. ' 

Being  a  novelty  there  is  absolutely  no  doubt  that 
liie  stunt  will  attract  wide  attention.  It  is  further 
suggested  that  the  person  who  is  to  lead  the- 
"  donkey "  be  costumed  in  the  atmosphere  of  the 
picture.  For  instance,  a  boy  who  looks  something 
like  the  youthful  lover  of  the  star  in  "  Heart  O'  the 
Hill^s "  would  add  to  the  effectiveness  of  the 
>tunt. 


This  is  suggestive  of  a  political  meeting  during  a  hot  Presidential  camt>aion.  but  in  reality  it  is  a  znew  of 
the  interest  the  masque  dance  staged  by  Caldwell  Brown,  manaqer  of  the  Liberty  theatre,  Zanesville, 
Ohio,  aroused  ili  his  exploitation  of  "  Upstairs  and'Down"  .' 


December  2  j  ,   J  9  i  9 


263 


Exploitation  Men's  Minute  Book 


Free  Lance  Exploitation  Office 
Opens 

JHOYT  CUM.MINGS,  who  has  been  handling 
•  publicity  for  the  Cleveland  Universal  Ex- 
change, has  opened  a  special  motion  picture  ex- 
ploitation office  in  the  Lennox  building,  and  is 
now  available  to  both  exchange  managers  and  ex- 
hibitors in  the  territorj',  to  lay  out  and  execute 
advertising  campaigns  extraordinary,  for  feature 
productions.  Mr.  Cummings  is  the  first  to  spec- 
ialize in  this  kind  of  advertising  in  Cleveland,  and 
is  already  being  besieged  with  contracts  to  come 
into  the  theatre  and  put  a  picture  over. 

OvK.  of  Mr.  Cumming's  recent  campaigns  was 
pulled  oflF  last  week  in  Toledo,  and  caused  a  lot 
of  favorable  talk.  The  picture  to  be  exploited 
was  Olive  Thomas  in  "The  Spite  Bride."  It 
played  at  the  Colonial  theatre  for  a  week,  be- 
ginning Sunday,  Nov.  16.  But  the  campaign  was 
started  a  whole  week  in  advance.  The  preceding 
Sunday  the  Toledo  Times  carried  a  personal  let- 
ter from  Olive  Thomas,  offering  four  prizes  of 
S25  each  to  the  four  best  answers  to  the  question 
based  by  the  picture,  "  W  hat  W  ould  You  Do  in 
Similar  Circumstances  ?"  These  answers  were  not 
limited  in  words  or  diction.  Prose,  poetry,  or  any 
other  form  of  expression  was  allowed.  But  the 
four  were  to  be  selected  by  Miss  Thomas  herself 
from  among  the  many  contestants. 

The  Cleveland  Select  Exchange  contributed  $50 
toward  the  prizes.  The  Colonial  theatre  contrib- 
uted a  like  amount.  But  these  prizes  were  awarded 
in  merchandise  instead  of  in  cash,  thus  gaining 
the  co-operation  of  four  of  the  largest  retail  stores 
in  Toledo.  One  of  the  leading  millinery  stores 
devoted  a  whole  window  to  a  modish  hat  which 
bore  a  $25  price  mark  and  a  card  saying,  "This 
is  the  hat  that  goes  to  the  winner  of  the  Olive 
Thomas  contest."  A  star  photo  of  Olive  Thomas 
was  also  conspicuous!}'  displayed  in  the  window. 
This  method  of  advertising  was  pursued  in  three 
other  leading  stores,  one  of  them  being  a  gentle- 
men's furnishing  store,  and  the  other  a  depart- 
ment store.  Prizes  were  on  display  in  each  of 
these  stores  with  announcements  and  photos. 

This  co-operation  with  the  Toledo  stores  was 
further  carried  out  by  concerted  advertising  in  the 
newspapers.  One  whole  page  was  reserved  in  the 
Sunday  edition  of  the  Toledo  Times.  Across  the 
top  of  the  sheet  in  heavy  type  was  "Spite  Bride 
Stores."  Then  followed  four  quarter-page  ads  of 
the  four  stores  involved  in  the  contest,  announcing, 
in  addition  to  their  wares,  the  fact  that  the  prizes 
were  on  exhibition  at  those  stores. 

The  pre-release  advertising  was  also  ingenuously 
worked  out  by  Mr.  Cummings.  Instead  of  coming 
out  in  the  papers  with  the  whole  story  at  one  time, 
he  first  stimulated  public  curiositj',  and  then  fed 
that  curiosity  bit  by  bit.  On  the  opening  day  of 
the  campaign,  the  Toledo  Times  carried  only  the 
personal  letter  from  Olive  Thomas,  announcing 
her  intention  of  giving  prizes  to  the  four  who 
told  best  what  they  would  do  if  placed  in  condi- 
tions to  those  similar  to  the  ones  she  faced  in 
"The  Spite  Bride."  The  following  day  appeared 
the  announcement  of  what  those  prizes  would  be. 
The  third  day,  it  was  announced  that  an  additional 
prize  of  fifty  pairs  of  seats  would  be  awarded  to 
other  contestants,  after  the  first  four  were  allotted. 
The  fourth  day  came  the  tale  of  where  the  prizes 
were  on  display.  Subsequent  events  offered  addi- 
tional material  so  that  the  folloVving  days  of  the 
campaign  each  carried  its  own  story. 


"EXPLOITATION  MEN'S 
MINUTE  BOOK—" 

GIVING  Credit  Where  Credit  Is  Due. 
The  text  of  the  pages  under  this 
heading    is    devoted    exclusively  to 
the  achievements  of    the  Exchange 
Exploitation  Men. 

It  places  at  the  disposal  of  the  exhib- 
itor all  the  exploitation  ideas  these  experts 
originate,  renders  their  services  practically 
universal  and  gives  credit  where  credit  is 
due. 


Exploitation  Man  Plays  the  Fair 

MANY  are  the  stories  of  the  shows  which  have 
played  "fair  dates"  to  big  business,  for  it  is 
well  known  that  the  annual  agricultural  event  of 
ihc  avcraiit  ct  unty  or  staie  brin^>  oui  -omc  virgin 
entertainment  prospects.  Likewise  we  have  known 
where  picture  houses  have  -advcrii^cd  tiumselvcs 
and  their  current  bills  on  the  fair  grounds  with 
good  success,  but  the  engagement  of  a  booth  in 
ihe  fair  house  for  the  purpose  of  popularizing  a 
brand  of  pictures  is  new  to  us,  especially  for  the 
producer  himself  to  make  such  reservation. 

At  the  Louisiana  State  Fair  held  at  New  Or- 
leans late  this  fall,  the  Goldwyn  New  Orleans  E.\- 
change  men,  under  the  direction  of  John  H.  Gihon, 
press  and  service  representative,  engaged  space  on 
the  fair  ground  and  fixed  up  a  very  attractive  booth 
where  courteous  employees  of  the  Exchange  ex- 
tolled the  merits  of  its  product  to  the  passing 
throngs. 

Since  the  State  Fair  in  Louisiana  is  quite  some 
event  and  the  booth  nicely  located  and  well  ar- 
ranged, the  Exchange  management  was  well- 
pleased  with  the  result.  The  accompanying  cut 
w'l!  tcstifv  to  the  attractiveness  of  the  booth. 


The  Goldnyn  booth  at  the  Louisiana  State  Fair, 
New  Orleans 


Cleveland  News  and  Hodkinson 
Exchanore  Co-operate 

P  UTTING  over  publicity  in  the  news  columns 
^  of  the  newspaper  so  it  helps  both  newspaper 
and  ilic  exhibitors  in  the  territor>  covered -by  the 
publication  is  an  art,  and  also  one  of  the  most 
effective  exploitation  angles  which  can  be  treated 
upon. 

As  an  example  of  what  can  be  done  is  demon- 
strated by  a  recital  of  the  experiences  of  W.  F. 
Seymour,  Cleveland,  Ohio,  representative  of  the 
W.  W'.  Hodkinson  Corporation,  who  has  recently 
completed  a  most  unusual  co-operative  advertising 
campaign  with  the  Cleveland  News. 

The  picture  on  which  the  campaign  was  con- 
ducted was  "The  W'esterners,"  the  picturization 
of  Stewart  Edward  White's  famous  novel..  Mr, 
Seymour  secured  the  publishing  rights  to  the  book 
and  made  a  present  of  these  rights  to  the  Cleve- 
land News,  one  of  the  leading  daily  and  Sunday 
newspapers  in  Cleveland,  with  the  understanding 
that  the  story  was  to  be  run  in  novel  form  in  the 
Sunday  News-Leader  on  the  Sunday  preceding  the 
opening  of  the  picture  "Westerners"  at  the  Grand 
theatre,  the  week  of  October  6. 

In  appreciation  of  this  gift  from  Mr.  Seymour, 
the  News  ran  its  advertising  campaign  on  both 
the  novel  and  the  film.'  On  that  date,  the  News 
u>ed  an  inscr  on  the  front  na!?e  announcing  that 
the  story,  a  film  version  of  which  was  current, 
would  be  published  the  following  Sunday  in  the 
News-Leader.  This  is  space  that  cannot  be  bought 
for  advertisin;;  purpose  at  any  price  whatsoever. 
But,  by  securing  the  good  will  of  the  paper,  Mr. 
Seymour  secured  the  jnost  conspicuous  and  most 
valuable  advertising  space  in  the  entire  paper.  Dur- 
ing tlic  week,  a  full  paee  ad  was  carried  in  every 
edition  of  the  paper,  including  baseball,  extras  and 
final.  Saturday's  editions  carried  a  four-column 
cightecn-inch  ad,  as  well  as  a  three-column  edi- 
torial in  the  same  issue.  The  Sunday  oaper  feat- 
ured a  teaser  ad  on  the  first  page  again,  announc- 
ing where  the  four  pages  of  the  story  of  "West- 
erners" was  to  be  found  in  the  paper,  as  well  as  a 
half  page  ad  in  the  movie  section  of  the  Grand 
theatre.  In  addition,  one  of  the  leading  periodical 
shops  down  town  had  a  big  window  display  of  the 
book,  "Westerners,"  so  there  was  no  avenue  left 
unvisited,  by  which  the  public  could  be  informed 
that  there  was  such  a  book  and  such  a  play  as 
"Westerners,'  'and  that  the  book  could  be  had,  free 
of  charge  by  reading  the  Sunday  News-Leader, 
and  that  the  picture  of  the  book  could  be  seen  at 
the  Grand  theatre. 

This  seems  to  have  the  most  complete,  the  most 
comprehensive  advertising  campaign  ever  con- 
ducted in  Cleveland  on  any  picture.  And  all  it  cost 
the  local  Hodkinson  exchange  was  the  price  of  the 
publishing  rights  of  the  book.  Maybe  this  was 
as  much  as  it  would  have  cost  to  go  right  in  and 
cover  the  advertising  material,  but  it  was  better 
than  just  buying  space,  because,  by  leaving  the 
advertising  to  the  judgment  and  discretion  of  the 
paper,  it  was  given  space  in  that  paper  which  is 
never  for  sale.  Front  pages  cannot  be  bought. 
Neither  can  space  on  a  front  page.  But  "West- 
erners" got  front  page  advertising  because  it  be- 
hooved the  paper  to  announce  its  wares  to  the 
public  in  some  manner  that  would  be  unmistakably 
conspicuous. 


264 


Motion  Picture  N  e  7U  s 


The  Fiction  Mart 


Record  No.  33 
By  Ida  Clyde  Clark 

Character  of  Story:    Humorous  mystery. 
Theme:  Coincidence. 

Cnaracters:  Amelie  Trent;  Robert  Cart- 
wright,  banker;  Mr.  Lawrence;  Mr.  Chal- 
mers; Carter  Raines;  Will  Channing; 
Professor  Marville ;  Miss  Warren;  Mrs. 
Marville,  the   Professor's  mother. 

The  Plot:  Amelie  Trent  is  an  orphan  in  a 
small  Southern  town.  A  girl  of  good  fam- 
ily with  plenty  of  money  to  support  her 
in   comfort,  though  not  rich.     She  finds 

,  her  environment  somewhat  cramped, 
especially  in  the  matter  of  cultural  pur- 
suits and  amuses  herself  by  studying 
French  in  phonograph  record  lessons. 
One  day  she  puts  on  a  record  numbered 
33  and  instead  of  the  usual  high  pitched 
mechanical  voice  beginning,  "  1  drink 
coffee  and  my  sister  drinks  tea,"  she  is 
surprised  to  hear  a  perfect'y  natural  mas- 
culine Toice  say :  "  I  am  very  very  tired  cf 
talking  to  a  machine — a  cold,  heartless, 
unresponsive  machine,  day  after  day,  week 
alter  week.  I  want  to  scent  the  jessamine 
and  the  roses  and  to  see  the  glint  of  the 
Southern  sun  on  Southern  waters.  I 
I:now  that  somewhere  in  the  dear  South- 
ern land  there  is  a  sweet  and  gentle 
woman  with  a  dream  in  her  eyes  and 
music  in  her  voice  and  goodness  in  her 
soul  who  could  bring  me  the  only  hap- 
piness I  crave — home  and  love."  This 
record  astonishes  and  charms  her.  It 
seems  like  a  friend.  Her  interest  in  the 
record  is  further  enhanced  when  she  has 
a  letter  from  the  president  of  the  phono- 
graph company  asking  her  to  return 
Record  No.  33  and  offering  to  supply  her 
another  in  place  of  it.  She  writes  that 
the  record  is  satisfactory  and  she  wishes 
to  keep  it,  but  her  curiosity  is  aroused 
and  she  decides  to  go  to  New  York  and 
see  the  man  who  made  it.  She  borrows 
rnoney  on  her  property  and  goes  to  New 
^'ork  where  she  looks  up  the  phonograph 
company  and  discovers  that  a  reward  of 
$5,000  has  been  offered  for  the  missing 
record  which  contains  a  valuable  scientific 
formula  making  the  voice  sound  perfectly 
natural.  She  denies  any  knowledge  of 
this  formula  but  the  officers  of  the  com- 
pany suspect  that  she  has  the  missing 
record  and  that  she  is  simply  holding  out 
for  a  bigger  price.  They  send  the  office 
girl  and  boy  to  take  Amelie  to  dinner 
with  the  idea  of  surprising  her  secret. 
While  they  are  dining  in  a  fahionable 
hotel  the  Professor  passes  and  is  induced 
to  stay  to  dinner — this  is  Professor  Mar- 
ville. the  man  who  made  the  record 
.\melie  has  grown  to  love.  Amelie  and 
the  Professor  become  great  friends,  both 
being  Southerners  and .  enthusiasts  on  all 
things  of  the  South,  but  he  is  troubled  by 
the  suspicion  that  still  obtains  at  the  office 
that  she  has  the  scientific  record.  Finally 
she  plays  her  record  for  him  on  the  phono- 
graph and  it  develops  that  this  was  an 
extra  record  and  one  wh  ch  he  supposed 
was  in  his  own  trunk.  Having  confessed 
her  secret,  Amelie  goes  home  and  the  Pro- 
fessor follows  her  there  to  tell  her  that  in 
her  he  has  found  that  sweet  and  gentle 
woman  of  whom  he  spoke  in  the  record. 
Locale:  Small  town  in  Kentucky;  New 
York. 

Picture  High  Lights:    Tliis  is  a  simple  love 
story  but  could  be  made  appealing. 


Chan's  Wife 
By  Jessie  Anderson  Chase 

Character  of  Story: 
Theme:  Compatability. 

Characters:  Chandler  Morton,  artist;  Fanny 
Ticknor;  .Heloise  Lewandowska,  Chan's 
aunt;  Beryl  Stainer ;  Tom  BrinkerhoflF; 
.Sabina  Morrell. 

The  Plot:  Chandler  Morton,  a  Boston 
artist,  finds  a  very  congenial  companion 
in  Fanny  Ticknor,  Professor  of  English 
at  the  University  of  Chicago  and  daugh- 
ter of  a  clergyman.  Fanny,  as  Chandler 
is  about  to  return  East,  proposes  mar- 
riage to  him  and  he  accepts  her  proposal. 
They  are  married  and  settle  in  Boston 
happily  enough  though  it  is  a  short  time 
only  before  they  c'ash  more  or  less  in  the 
matter  of  house  furnishings  and  the  like. 
Cha  n  is  of  the  type  which  is  profoundly 
affected  by  surroundings ;  he  cannot  en- 
dure furniture  or  bric-a-brac  which  offends 
his  artistic  taste.  Fanny,  being  a  person 
of  mentality,  rather  than  temperament,  is 


able  to  adjust  herself  to  any  sort  of  sur- 
roundings and  attaches  little  importance 
to  the  things  which  seem  of  vital  im- 
portance to  him.  Chan  is  called  to  New 
York  to  paint  some  portraits  and  while 
he  is  gone  Beryl  Stainer  comes  to  visit 
Fanny — a  girl  who  has  absorbed  too  much 
of  the  recently  discovered  age-old  philoso- 
phy of  the  decadent  Orient  which  seems  to 
college  students  quite  the  newest  thing 
going.  Beryl  doesn't  care  for  physical 
sensations  or  mental  exercise  of  any  sort — 
she  prefers  to  leave  her  soul  free  to  roam 
where  it  will.  In  spite  of  this  Chan's 
friend,  Tom  Brinkerhoff,  is  determined 
that  she  shall  "  wake  up  "  and  sets  him- 
self the  task  of  waking  her.  Chan  is  not 
attracted  to  Beryl  but  while  in  New  York 
meets  a  very  wealthy  and  companionable 
girl  in  Sabina  Morrell,  who  does  not  know 
that  he  is  married  and  who  permits  her- 
self to  become  interested  in  him  for  that 
reason.  Chan  does  not  trouble  himself 
to  mention  his  companionship  with  Sabina 
to  Fanny  and  Fanny  only  learns  of  it 
through  overhearing  a  conversation  be- 
tween Sabina  and  another  woman  at  a 
tea  when  Sabina  comes  to  Boston.  Chan, 
learning  that  Sabina  is  in  Boston,  tells 
Fanny  of  her  for  he  fears  that  otherwise 
she  will  hear  it  from  someone  else. 
Sabina,  learning  that  Chan  is  married,  ac- 
cepts the  situation  and  endeavors  to  make 
a  friend  of  Fanny  but  only  succeeds  in 
rousing  her  jealousy.  Fanny,  who  is  ex- 
pecting a  child,  encourages  Chan  to  take 
a  trip  to  Europe.  Unfortunatelv  for  her 
peace  of  mind,  she  learns  that  Sabina  is 
also  in  Europe — though  she  is  there  on 
her  wedding  trip,  having  married  another 
artist.  Chan's  letters  telling  of  further 
companionship  with  Sabina  so  prey  on 
Fanny's  mind  that  she  nearly  dies  and 
temporarily  becomes  delirious.  Sabina 
learning  of  this,  rushes  home  and  nurses 
her  through  the  crisis  so  that  when  Chan 
arrives  to  greet  his  wife  and  daughter 
Fanny  is  again  in  a  normal  frame  of  mind 
and  realizes  that  her  jealousy  has  been  un- 
founded that  she  has  been  torturing  her- 
self unnecessarily. 

Locale:    Chicago  and  Boston. 

Picture  High  Lights:  This  is  really  a  study 
of  the  problem  wljich  confronts  the  wife 
of  an  artist — can  a  woman  love  strongly 
and  not  be  jealous? 


The  Secret  House 
By  Edgar  Wallace 

Character  of  Story: 
Theme: 

Characters :  Count  Poltavo,  gentleman  ad- 
venturer ;  Gregory  Farrington,  gentleman 
of  means ;  Montague  Faliock,  the  un- 
known;  T.  B.  Smith  of  Scotland  Yard; 
Lady  Constance  Dex;  Ela,  another  Scot- 
land Yard  man ;  Henri  Sans,  an  archi- 
tect; De  Coasta,  a  go-between;  Doris 
Gray,  Farrington's  ward ;  Frank  Dough- 
ton ;  Dr.  Fall. 

The  Plot:  Gregory  Farrington,  a  supposedly 
respectable  member  of  London  society,  is 
secretly  the  owner  of  a  weekly  society 
sheet  called  "  The  Gossip  "  and  employs 
"  Count  "  Poltavo  to  act  as  the  nominal 
editor  of  the  paper.  Farrington  visits  the 
offices  of  the  paper  by  way  of  a  secret  en- 
trance, with  a  veil  over  his  face.  Poltavo 
learns  that  the  real  business  of  his  em- 
ployer is  blackmail — that  the  choicest  bits 
of  scandal  sent  in  to  the  paper  are  not 
printed  but  the  information  is  used  to 
force  money  from  the  persons  whose 
reputations  are  involved.  "This  business  is 
conducted  under  the  name  of  "  Montague 
Faliock  "  and  the  police  have  many  com- 
plaints concerning  this  mysterious  male- 
factor. Frank  Doughton,  who  is  in  love 
with  Doris,  Farrington's  ward,  is  em- 
ployed by  Farrington  to  search  for  the 
missing  heir  to  the  TolHngton  millions. 
It  develops  later  that  Doughton  himself 
is  the  heir  to  this  fortune  and  that  for  this 
reason  F'arrington  desires  to  marry  Doris 
to  him,  Farrington  having  spent  Doris' 
fortune  and  desiring  to  make  it  up  to  her 
— the  only  human  creature  for  whom  he 
has  any  sort  ot  affection — by  marrying  her 
to  a  man  of  great  wealth.  De  Coasta  and 
Sans,  two  of  Farrington's  tools,  meet  each 
other  on  the  doorstep  of  Farrington's 
house  where  they  have  gone  to  blackmail 
him — having  discovered  that  he  is  really 
Montague  Faliock.  Farrington  hears  them 
quarrelling  and  as  one  of  them  draws  a 
pistol,    he   shoots   through   the   door  and 


kills  them  both.  Lady  Constance  Dex, 
whom  he  is  blackmailing,  happens  to  be 
in  the  areaway  of  the  house  at  the  time 
but  does  not  witness  the  shootmg.  Years 
before  Farrington  has  told  her  finance — 
another  Doughton — of  an  indiscretion  of 
hers  and  Doughton  has  gone  to  Africa 
where  Farrington  did  away  with  him. 
Lady  Constance  does  not  know  that  Far- 
rington is  the  responsible  party  and  he 
keeps  her  under  his  control  in  the  hope 
that  she  will  be  able  through  him  to  reach 
Montague  Faliock  and  secure  her  revenge. 
In  a  country  place  Farrington  has  erected 
a  house  known  as  "  the  secret  house"  in 
which  there  are  all  sorts  of  mechanical 
contrivances,  such  as  rooms  which  move 
about  on  the  same  principle  as  an  elevator, 
secret  prisons,  an  electric  chair  and  an 
underground  railway  leading  to  a  cottage 
on  the  moor.  This  property  is  supposed 
to  belong  to  an  eccentric  and  insane 
American  worth  millions.  This  man  is  in 
charge  of  Dr.  Fall.  The  American  is 
supposed  to  be  a  recluse,  secluded  because 
of  his  affliction.  As  a  matter  of  fact  this 
is  a  blind  and  the  man  who  poses  as  the 
American  is  a  half-witted  farmer.  Far- 
rington is  tracked  down  to  the  secret 
house  but  it  is,  at  first,  not  possible  to 
prove  his  presence.  Farrington  pretends 
to  commit  suicide.  Coimt  Poltavo  desires 
to  marry  Doris  and  plans  to  leave  Lon- 
don with  the  ill-gotten  gains  of  his  em- 
ployer. He  is  caught  and  confined  in  the 
cottage  on  the  moor  by  Smith  of  Scotland 
Yard.  Farrington  and  Falls  carry  him  off 
by  the  underground  and  electrocute  him 
in  the  Secret  House.  Smith  follows,  re- 
leases Lady  De.x,  who  is  confined  there, 
and  is  very  nearly  electrocuted  himself 
when  rescued  by  Ela.  Doughton  and 
Doris  are  married. 
Locale:  London  and  country  place  in  Eng- 
land. 

Picture  High  Lights:  Full  of  melodramatic 
action. 


Through  Stained  Glass 
By  George  Agnew  Chamberlain 

Character  of  Story:     Society  drama. 
Theme:  Experience. 

Characters:  The  Rev.  Orme  Leighton ; 
Ann  Leighton,  his  wife;  Shenton  Leigh- 
ton,  their  son ;  Natalie  Leighton,  their 
daughter;  Manoel,  gardener;  Lewis 
Leighton;  Mammy;  Lalia ;  the  chief  of 
police;  Dom  Francisco;  Glendenning 
Leighton ;  Lady  Helene  Deri ;  Le  Brux, 
sculptor;  Violet  Materlin ;  Mile.  Folly 
Delaires ;  Old  Ivory. 
The  Plot:  After  the  close  of  the  Civil  War 
the  Rev.  Leighton  leaves  his  home  in  the 
South  and  goes  to  Brazil  where,  with  his 
wife,  he  begins  life  anew,  founding  an 
academy  which  prospers.  In  addition  to 
their  own  two  children  they  are  foster 
parents  to  Lewis  Leighton,  a  cousin  from 
England.  The  Rev.  Leighton  surprises 
the  gardener,  Manoel,  giving  liquor  to  his 
son,  Shenton,  and  in  his  rage  and  anger, 
he  chokes  the  gardener  to  death.  Going 
to  the  chief  of  police  to  give  himself  up 
for  trial  he  is  told  by  the  chief  that  he 
will  be  given  time  to  get  out  of  the  coun- 
try and  he  does  so,  taking  his  family  with 
him.  On  the  journey  Shenton  is  taken  ill 
with  a  fever  and  dies.  The  others  settle 
down  in  a  less  populous  part  of  Brazil. 
Lewis  learns  that  it  is  planned  that 
Natalie  shall  marry  Dom  Francisco,  an 
old  man.  for  the  sake  of  the  money  that 
this  will  bring  into  the  family,  and 
Lewis  quarrels  with  his  foster  mother  and 
father  and  leaves  the  place  at  once,  strik- 
ing out  for  the  seacoast.  On  the  way  he 
encounters  a  stranger  who  turns  out  to 
be  Glendenning  Leighton,  Lewis'  father. 
.His  father  takes  him  home  to  England 
and  afterward  to  Paris  to  study  sculpture. 
Lewis  has  a  talent  for  this.  Lewis  is  curi- 
ously innocent  and  though  thrown  with 
many  women  of  the  world  is  in  no  way 
touched  by  this,  but  falls  platonically  in 
love  with  a  model  who  is  nothin.g  more 
than  a  playmate  to  him.  His  father  ar- 
ranges that  this  attachment  shall  be 
broken  up  before  it  grows  into  any  serious 
matter.  Lewis  hears  that  the  Rev.  Leigh- 
ton has  died  and  that  the  marriage  which 
was  contemplated  for  Natalie  did  not  take 
place.  He  goes  to  Brazil  to  look  up  the 
Leightons  but  firtds  that  they  have  gone 
to  the  United  States.  On  the  way  from 
Brazil  he  falls  in  with  Folly  Delaires,  a 
dancer  who  desires  to  make  a  conquest  of 
him.     He   falls   desperately  in   love  with 


her  and  wishes  to  marry  her.  She  does 
not  wish  to  marry  him  but  will  not  let  him 
go.  His  father  interferes  but  finally  de- 
cides it  is  best  to  let  matters  take  their 
course.  Meeting  Natalie  again  Lewis 
finds  that  he  is  also  in  love  with  her  but 
feels  bound  to  Folly.  Accidentally  he 
hears  Folly  cursing  a  little  begger  in  the 
strongest  of  Cockney  idioms  and  both  she 
and  he  realize  that  all  is  over  between 
them.  Lewis  then  returns  to  Natalie  at 
the  same  time  that  he  learns  of  the  death 
of  his  father.  The  underlying  motive  ot 
the  story  is  the  effort  of  the  father  to- 
shield  his  son  from  the  experiences, 
through  which  he  has  passed. 
Locale:  Brazil,  London,  New  England.* 
Picture  High  Lights :  The  murder ;  the 
meeting  of  father  and  son. 


The  Man 
By  Edwina  Levin 

Character  of  Story:  Comedy. 
Theme:  Babies. 

Characters:  John  Brenton;  Edna  Warrick^ 

his  sister;  Tom  Warrick,  her  husband r 
Laura  Dixon,  a  friend ;  Edward  Dixon,- 
her  husband;  "Billy." 
The  Plot:  This  is  a  comedy  in  which  the 
humor  consists  in  the  efforts  of  a  high- 
school  boy  to  play  the  man  of  the  world 
and  take  a  hand  in  the  affairs  of  the  fam- 
ily. Young  John  Brenton,  who  lives  withi 
his  sister  and  her  husband,  has  been  ac- 
quiring a  knowledge  of  the  world  through 
books  and  when  he  finds  some  baby  gar- 
ments among  his  sister's  sewing  things,  he- 
proceeds  to  advise  her  that  she  should 
contemplate  only  beautiful  objects,  think 
beautiful  thoughts  and  avoid  losing  her 
temper.  Edna  is  astonished  at  this  har- 
rangue  and  when  she  has  the  opportunity- 
demands  to  know  what  he  means.  He  ex- 
plains that  these  rules  are  laid  down  for 
the  guidance  of  every  wife  who  expects  to- 
be  a  mother.  Edna  declares  that  she  is- 
NOT  a  mother  but  the  remark  passes^ 
over  John's  head  for  he  is  not  aware  o£ 
the  fact  that  Edna  and  Tom  have  been 
planning  to  adopt  a  baby.  Edna  demands 
information  as  to  where  John  secured  his 
knowledge  of  the  subject  and  he  admits 
that  he  gleaned  it  from  a  volume  called 
"  Things  a  Young  Mother  Ought  to- 
Know."  Nothing  more  is  said  about  the- 
baby  and  John  notices  that  Laura  and 
Tom  are  having  private  conversations. 
His  suspicions  are  arroused.  He  has  heard", 
of  many  housholds  in  which  the  happi- 
ness of  a  truly  mated  couple  has  been- 
wrecked  by  the  designs  of  a  Vampire  ii* 
the  guise  of  a  best  friend.  John  deter- 
mines that  this  shall  not  happen  in  his; 
sister's  home  if  he  can  help  it,  so  he  sets 
out  to  play  the  amateur  detective.  He 
has  hard  luck  at  first,  try  as  he  will,  he 
cannot  catch  Tom  and  Laura  in  a  com- 
promising position  nor  collect  any  evi- 
dence to  support  his  inward  conviction 
that  Laura  is  a  natural-born  home- 
\yrecker.  He  has  guardedly  warned  Ednat 
of  the  danger  in  which  she  stands  of  los- 
ing her  happiness  but  she  does  not  get  the- 
drift  of  his  remarks  and  so  John  is  forced" 
to  keep  on  playing  watch-dog  over  the 
family  integrity.  Finally  he  gets  a  real' 
clue — Tom  is  meeting  some  strange  man 
for  limcheon  and  dinner  and  Tom  is  not 
dressing  as  Tom  would  ordinarily  dress  to- 
meet  a  man.  John  follows  Tom,  after 
overhearing  an  engagement  made  over  the 
telephone  and  finds  that  the  strange- 
man  is  not  a  man  at  all — but  Laura.  He 
is  horrified  but  determined  to  secure  more 
evidence  before  he  breaks  the  terrible 
news  to  his  sister.  Other  luncheons  and 
even  a  dinner  follow  in  rapid  succession 
and  each  time  Tom  is  heard  to  say  at 
home  that  he  has  a  business  engagement 
with  a  man.  Then  John  finds  that  Tom 
and  Laura  are  concealing  something  from- 
Edna — they  have  a  guilty  secret  it  is  eri- 
dent,  for  the.v  Whisper  together  in  corner* 
— whispers  which  cease  abruptly  on  Ed- 
na's approach.  So  John  tells  Edna  as- 
delicately  as  he  can  what  a  terrible  thing 
has  happened,  but  she  thinks  he  is  talking 
of  a  disappointing  love  affair  of  his  own  f 
And  she  comforts  him  as  one  would  a 
child.  And  just  then  Laura  and  Tom  ar- 
rive with  the  baby,  "  Billy  " — the  long  ex- 
pected baby  who  could  not  be  secured  at 
first  owing  to  a  shortage  in  orphans  and 
who  is  now  presented  to  Edna  as  a  sur- 
prise. 

Locale :    New  York  or  any  city. 


December  2y,  ipip 


265 


Comedy  a   la  William  C   De   Mille — Director 


WILLIAM  DE  MILLE  has  been 
writing  and  directing  photoplays 
for  the  past  five  years.  Henceforth, 
he  will  devote  himself  exclusively  to 
the  direction  of  special  screen  produc- 
tions which  will  bear  his  name.  And, 
:isolar  as  Mr.  De  Mille  is  concerned, 
■icli  and  every  one  of  these  feature 
Iihotoplays  will  be  comedies — but  come- 
dies in  the  best  sense  of  that  much- 
misused  word. 

"  Truth  is  the  essential  ingredient  of 
real  comedy,"  says  Mr.  De  Mille. 
"There  is  an  old  French  definition 
which  differentiates  the  two  forms  of 
comedy  very  clearly.  True  comedy, 
says  this  definition,  makes  truth  essen- 
tial and  laughter  incidental;  in  farce. 


laughter  is  essential  and  truth  inci- 
dental. 

"  It  is  the  real  comedy,  based  on 
truth,  that  I  hope  to  do  in  the  future. 

"  The  decision  to  devote  my  atten- 
tion to  this  type  of  comedy  has  been 
several  years  in  the  forming.  I  be- 
lieve that  the  public  approves  of  clean, 
hurnorous  stories  and  I  hope  to  supply 
a  portion  of  this  demand. 

"  For  the  initial  production  under 
this  new  system,  I  have  chosen  '  The 
Prince  Chap.'  To  those  who  remem- 
ber the  stage  play,  this  story  needs  no 
introduction.'  It  is  a  story  of  whimsi- 
cal charm  and  humor  that  has  all  of 


the  best  elements  for  the  particular 
type  of  comedy  which  I  have  in  mind. 

"  Comedy  and  pathos  are  never  en- 
tirely divorced.  It  is  the  photoplays 
which  combine  a  laugh  and  a  half-sob 
in  the  same  breath  that  the  public  likes 
to  sec  and  tlial  I  like  to  produce.  '  The 
Prince  Chap'  is  an  example  of  this 
type  in  its  stage  form  and  its  adapta- 
tion to  the  screen  will  serve  to  open 
wider  fields  for  the  development  of 
its  basic  strain. 

"  Although  I  have  not  as  yet  deter- 
mined on  the  production  which  will 
follow  '  The  Prince  Chap,'  I  can  prom- 
ise that  it  will  be  of  the  same  calibre." 


Wistaria  Has  Big  Plays 
for  Coming  Year 

Burton  King,  director-general  of 
Wistaria  Productions,  announces  that 
the  policy  of  the  company  for  the  com- 
ing year  will  embrace  the  filming  of  a 
number  of  well-known  books  and 
Broadway  successes. 

The  first  vehicle  to  be  put  into  pro- 
duction by  this  company  will  be 
■'  Why  Women  Sin,"  a  play  which  is 
widely  known.  Lloyd  Lonergan  has 
prepared  the  continuity  of  this  script 
and  it  is  now  in  production. 

Anne  Luther,  who  has  just  com- 
pleted "  The  Lurking  Peril,"  for  the 
Wistaria  Productions,  is  featured  in 
"  Why  Women  Sin,"  and  in  the  cast 
which  has  been  assembled  to  support 
her  are  many  well  known  players. 


THE  STANDARD  ENGRAVING  CO. 


ESTABLISHED  1895 


INCORPORATED  1904 


PHOTO  ENGRAVERS 

ENGRAVINGS  FOR  EVERY 
PRINTING  PRESS  PURPOSE 

225  WEST  39th  STREET  NEW  YORK 

AMERICAN    PRESS  ASSOCIATION  BUILDING 


fllllillllllllllllllllllllllllllllllllllllllllllllllllllllll 


SAN  ANTONIO,  TEXAS 


IS 


The  Coming  Motion  Picture  Center 


BECAUSE 


— It  has  an  outdoor  climate  the  year  round. 

— It  oflFers  a  wealth  of  new  locations  for  Exteriors — Real  western  country 
and  the  hill  lands — The  Ancient  Missions — beautiful  parks — the  largest 
Army  Post  and  camp  in  the  country  as  well  as  the  modern  scenes  of  the  biggest 
metropolis  in  the  Southwest. 
— There  were  320  days  when  the  sun  shone  in  1917  and  290  days  when  the  sun 
shone  in  1918. 

— Many  successful  productions  have  been  made  in  San  Antonio  by  various  well 
known  companies. 

— Sunshine  the  year  round;  incomparable  climate,  clear  air  and  wonderful 
scenery  have  already  attracted  four  producing  companies  to  San  Antonio. 

The  Big  Studio  Buildings  of  the  San  Antonio  Pictures  Corporation  (Maclyn  Arbuckle  Photoplays) 
recently  constructed,  offer  ample  facilities  at  low  rates  for  visiting  companies. 

Come  to  Sunny  San  Antonio — You  will  want  to  stay  and  build  your  own  studio.  This  is  what  Maclyn 
Arbuckle  and  L.  D.  Wharton  (General  Manager  and  Producer)  say  about  San  Antonio  after  having  made 
several  big  pictures  here. 

"We  have  found  that  the  light  conditions  in  and  abont  San  Antonio  give  more  photographic  hoars  per  day  than  is  gen- 
erally found  elsewhere.  This  vitally  important  factor,  coupled  with  its  beautiful  scenic  surroundings,  makes  San  Antonio  an 
ideal  permanent  location  for  the  production  of  motion  pictures  of  every  kind." 

Address  CHAMBER  OF  COMMERCE,  San  Antonio,  Texas,  for  further  particulars. 


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266    (Equipment  Service) 


Motion  Picture  News 


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«  «  « 


December  <?  7  ,  ip/p 


267 


Complete  Plan  Book 


"THE  GAY  LORD  QUEX'* 

(GOLDWYN) 


This  Picture  Is  Just  Pleasantly  Entertaining 

WITH  Enplish  locale  and  aristocratic  atmosphere  this  famous 
stage  play  by  Sir  Arthur  W  ing  Pinero  will  undoubtedly  at- 
tract the  attention  of  high  «dass  patrons.  But  the  picture 
may  not  register  so  heavily  with  them  as  they  are  entitled  to  expect 
for  several  reasons.  With  probably  one  exception  (Naomi  Childers) 
every  member  of  the  cast  is  off  on  type.  Thcv  are  all  good  artists, 
but  the  casting  director  miscast  them. 

And  the  director  and  jjerformers  have  not  quite  caught  the  spirit 
of  the  story.  The  sets  are  elaborately  correct  and  the  photographv 
is  very  good.  Continuity  shows  clear  sequences.  There  is  no  ques- 
tion about  the  picture  being  pleasantly  entertaining,  but  its  real  pos- 
sibilities have  not  been  realized  and  brought  out  strongly  enoueh 
to  earn  it  the  attention  accorded  to  special  attractions. 

Young  and  gay  Lord  Quex  loves  the  ladies  and  has  so  many  af- 
fairs to  his  discredit  that  when  he  finds  himself  actually  in  love  with 
a  sweet  young  girl,  he  has  a  terrible  time  convincing  her  that  his 
frivolous  career  is  a  thing  of  the  past. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  audi- 
ences are:  Metropolitan,  good  puller  and  generallv  pleasing;  Elite, 
good  puller  and  generally  pleasing:  Family,  good  puller  and  very 
pleasing:  Workers,  average  puller  and  fairlv  pleasing.— Length,  5 
reels. — Released  November  30. — -Tom  Hamlin. 

THE  CAST  and  the  now  thoroughly  subdued  gay  Lord 

Marquess  of  Quex  Tom  Moore  ^'^^^  finally  wins  his  great  and  only  love. 

Muriel  Eden  Gloria  Hope   

Duchess  of  Strood  Naomi  Childers  cw r»r"T>  A  H/T  ■dt  AT\r-n 

Sophie  Fullgarney  Hazel  Daly  _      ^  fKOGKAM  READER 

Sir  Chichester  Fray ne.  .. Sydney  Ainsworth  Tom  Moore  has  certainly  surrounded  him- 

Captain  Bastling  P.  H.   McCulloush  a  bevy  of  screen  beauties  in  his 

"  Valma  "  (Frank  PoUitt)  .Arthur  Housman  latest   Goldwyn   picture,   "The   Gay  Lord 

Lady  Owbridge  Kate  Lester  Q""-  .  , 

Jack  Eden  Henry   Miller,  Jr.  ^'r  Arthur  Wmg  Pinero's  famous  stage 

Mrs.  Jack  Eden  Kathleen  Kirkhatn  P'?/.,  "^^''^                and  the  screen  version 

Story  by  Sir  Arthur  Wins;  Pinero.  fulfi  ls  the  intent  of  the  great  author. 

Scenario  by  Edfrid  A.  Bingham.  ^           Hope,  Naomi  Childers.  Hazel  Daly, 

Direction  by  Harry  Beaumont.  Kate  Lester  and  Kathleen  Kirkham  are  the 

Photography  by  Norbert  Brodin.  principal  ladies  in  the  group,  but  some  of  the 

  ladies  in  the  picture  caused  the  gay  Lord 

Quex  so  much  worry  and  trouble  that  he  is 

PRESS  NOTICE^ STORY  more  to  be  pitied  than  envied. 

Tom  Moore  is  scheduled  for  a    ,  ."^  "".^^                          ^^"^  ^°  ™any  af- 

days  run  at  the                   theatre  beginning  ^"t"  the  ladies  that  when  he  finally 

  in    his    latest    Goldwyn    picture,  discovered    a   sweet   voung  g'rl   whom  he 

"  The  Gay  Lord  Quex."  wanted    to    marry    his    nast   always  arose 

This  is  from  the  play  by  Sir  Arthur  Wing  'ccusingly  to  confront  him. 

Pinero  which  had  such  a  tremendous  vogue,  ' young  man  was  not  a  man  of  low 

and  Mr.  Moore  is  supported  by  Gloria  Hope,  nnorals  only  he  had  roamed  through  aristo- 

Naomi  Ch  lders,  Hazel  Daly,  Kate  Lester,  society  unhindereH  and  his  love  affairs 

Kathleen  Kirkham.  and  Sydney  Ainsworth.  '"^^^  tnany.    The  old  flames  would  appear 

The  Marquess  of  Quex  certainly  loved  the  "as   layinf   ardent   siege  to  the 

ladies.    And   iust  for  that   he  was  known  Voung    ingenue.     And    she    loved    the  cay 

throughout    England    as    "  The    Gay    Lord  youne  Lord  Quex.  but  his  past  was  such  a 

Quex."     His   many    conquests   were    noted  te^ible  thing  to  overcome.    All  this  is  pic- 

freely  in  society  gossip  and  the  newspapers  "."'^d  m  the  Goldwyn  picture  coming  to  this 

often  mentioned  them.    This  did  not  bother  t'i::^tre  next  week. 

the   cay   young  fellow   until    suddenly   he  ^           "oore    has    in      The    Gay  Lord 

found  himself  in  love  with  a  sweet  young  Vuex.     one  of  his  best  screen  offerings, 
girl 

It  was  then  that  he  began  to  repent  and  SUGGESTIONS 

tried  to  blot  out  his  past  career.   But  the  old  Ther»    ar.    m^r,.,    ,„„.     ..^    .     i  .i.- 

,                    ,          ^.       1,     1.       i  \.-         ¥.  lucre    are    many    ways    to    exoloit  this 

ghosts  seem  to  continually  haunt  him.    It  nirtnr*   =f».,.           t,,,..   v  i 

r            J        ^             r   X.-     t            a  picture   atter  you   nave   booked   it.   but  it 

.^tIP^t^'^            T%.  °^           fornier   flames,  should  he  done  in  a  hi^h  dass  manner  The 

■•The  Duchess  of  Strood,"  visited  the  same  ;,p„„,      ^^^^    ^     ^  elite  as  the  picture 

house    party   where    the  young   man    was  is  based  upon  a  high  class  sta|e  play  Bu? 

laying  siege  to  the  hand  and  heart  of  the  y^,,  have  some  rood  names  to  use  The 

sweet  young  ingenue.  author.  Sir  Arthur  Win..  Pinero   should  be 

When  Muriel,  the  young  object  of  Lord  p,entioned  by  all  means,  and  the  tiOe  The 

Ouex;    attentions    visited    her    old    fnend,  Gay  Lord  Ouex,"  is  a  caotivating  title  And 

Sophie    Fu  Igarney,    the    mamcuns  .    she  ,hen  Tom  Moo^e.  the  star,  can  be  counted 

learned  that  her  finance  had  formerly  met  ^elp  pull  them  in.    But  don't  neglect 

his    girls    there    in    great    numbers.     And  mentioning  the  five  women  in  the  cast  and 

Sophie  was  determined   that   a   man  with  ^un  as  many  photographs  and  cuts  of  the 

such  a  reputation  would  not  win  her  young  ^^ouo  as  possible  to  place.    The  fact  that 

and  intiocent  friend.  GoWwvn  is  in  the  midst  of  a  hi.-  advertis- 

Sophie  boosted  for  another  suitor  think-  ing  and  oublicity  campaign  should  impel  you 

ing  him  a  grand  man,  but  secretly  he  was  ,„        j^e  brand  name  also,  "  Goldwvn  P^c- 

worse  than   Lord   Quex  ever  dared  to  be.  t„res."   on   ever   occasion.    If  you   have  a 

There  ^  a  great  anti-claimax  when  the  gay  ..^^iety  list  you  should  mail  every  prosoec- 

Lord   Quex   locks   Sophie,  the  manicur.st,  patron  an  announcement,  using  all  the 

with  him  m  a  room  to  argue  it  out.   And  names  as  just  mentioned. 

the  great  climax  comes  later  when  the  young   

Lord    Quex    discovers    his    sweet    young  k'ttts  t  ■nwr'e< 

finance  in  the  arms  of  his  rival,  in  a  back  CATCH  LINES 

room  at  Sophie's  manicuring  parlors.  He  loved  the  ladies  and  just  see  the  trou- 

But  all  comes  out  clean  and  nice  after  all  ble  it  brought  him. 


"MARKED  MEN" 

(UNIVERSAL) 


This  Is  A  Mighty  Good  Picture 

iiiy  /W  ARKED  MEN  "  may  be  generally  considered  the  best 
j^yi  Hariy  Carey  picture  to  date  as  there  is  a  wider  appeal 
-A-  "  A  than  in  any  of  his  former  productions.  In  the  first  place 
it  possesses  the  rare  quality  of  being  a  Western  picture  with  a 
woman  appeal.  .\nd  the  many  beautiful  "long  shots"  display  ex- 
|»ert  photography. 

The  direction  of  .lack  Ford  is  exceptionally  good  and  a  realistic 
.sandstorm  should  certainly  cause  them  to  gasp.  There  is  one  star 
|)erformer  not  mentioned  in  the  cast,  and  that  is  the  baby  adopted 
l)y  the  three  rough  men  of  the  desert.  And  many  real  thrills  are 
injected,  one  of  which  portrays  the  fall  of  a  horse  and  rider  from  a 
high  bridge  to  the  distant  water. 

Suspense  has  been  provided  by  the  fact  that  three  men  have  es- 
caped prison.  Then  they  rob  a  bank  and  escape  into  the  desert 
where  they  come  across  a  wagon  containing  a  mother  and  her  new- 
born baby.  After  admonishing  them  to  bring  the  child  up  to  be- 
come as  good  as  they  are  themselves  she  passes  away.  Only  one  of 
the  three  men  survives  the  terrible  trip  to  civilization  with  the  baby. 
His  sweetheart  is  waiting  for  him  as  is  also  the  sheriff.  The  pardon 
came  after  the  officer  learns  that  the  baby  is  his  own  niece.  This 
is  a  mighty  good  picture. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  au- 
diences are:  Metropolitan,  good  puller  and  verv  pleasing;  Elite, 
average  puller  and  very  pleasing;  Family,  good  puller  and  very 
pleasing;  Workers,  big  puller  and  exceptionally  pleasing. — Length, 
6  reels. — Released  December  21. — Tom  Hamlin. 

THE  CAST  According  to   the  reviewers  the  women 
will  especially  like  this  picture.     It  is  said 

Harry   Harry  Carey  ,o  possess  the  essential  heart  interest.  Jack 

P'acer..  J.  Farrel  McDonald  Ford,  one  of  the  youngest  directors  in  the 

Tom  Gibbons                                Joe  Hams  business,  is  responsible  for  the  production. 

Tony  Garcia  Ted  Brooks 

Ruby  Merril  Winifred  Westover   

Sheriff  Cushing.                    Charles  Lemoyne  PROGRAM  READER 

Storv  bv  Peter  Kvne  ^           occasion   when  a  so-called 

Scenario  by  Tipton  Steck.  •Western"  picture  will  take  a  firm  grip 

Direction  by  Jack  Ford.  women.    Ordinarily  they  show  but 

passing  interest. 

But  we  have  a  Universal  production  com- 

I>1?irGS  INinTIPF     <;Tni?V  '"S  '°  "^'^  theatre  next  week  that  is  war- 

I'xwin.r^— .tiwix  i  ranted  to  captivate  the  woman.    And  Harry 

Harry    Carey   in   the    Universal    feature,  Carey,  the  well  known  star  of  the  "  Great 

"  Marked    Men,"    will    be    shown    at    the  Out-Doors,"  has  the  principal  role. 

  theatre  for                     days  begin-  This  picture  is  entitled  "  Marked   Men  " 

ning   .  and  is  taken  from  Peter  B.  Kyne's  Saturday 

Peter  Kyne  wrote  the  story  which  ran  in  Evening    Post    story,    "  The    Three  God- 

the  Saturday  Evening  Post  under  the  title,  fathers." 

"The  Three  Godfathers."  This  is  heralded  Three  rough  men,  pursued  by  officers  of 
as  the  best  Harry  Carey  feature  to  date.  the  law,  escape  to  the  desert.  While  wan- 
Harry  and  his  oals  are  serving  time  in  dering  about  they  come  across  an  aban- 
orison  under  suspicion  of  being  implicated  doned  wagon  containing  a  woman  with  a 
in  a  train  robbery.    A  desperate  attempt  to  new-born  babe. 

break  jail  is  effective  and  after  a  thrillinn  And  when  this  woman  in  passing  away  de- 
ride across  country  and  running  battles  with  livers  the  baby  in  their  charge,  she  admon- 
nrison  guards  they  separate  and  meet  again  ishes  them  to  carefully  raise  it  so  that  some 
later  in  a  Western  mining  camp.  day  it  will  be  as  good  as  they  are  them- 

In  the  meantime  Harry  has  met  and  fallen  selves, 

in  love  with  a  girl  whom  circumstances  has  In  reaching  civilization,  one  man  and  the 

driven  to  seek  employment  as  waitress  in  a  baby  survive.     The  first  person  to  see  him 

dance  hall.     It  is  this  girl  that  warns  him  was  the  Sheriff.    The  second  person  to  catch 

that  the  Sheriff  suspicions  him.     Then  his  sight  of  him  was  his  sweetheart, 

old  partners  apoear  and  plan  a  bank  rob-  It  looked  as  if  he  would  have  to  go  back 

bery.    As  they  had  previously  saved  his  life  to  prison  again,  as  he  was  an  escaped  pris- 

he  felt  that  he  should  help  them  in  sp!te  oner.    But  he  had  done  a  heroic  deed.  The 

of  the  girl's  pleading.  baby  was  also  to  be  considered.    And  the 

The  robbers  flee  to  the  desert  with  the  little  babe  was  to  blame  for  the  happiness 

officers,  in  hot  pursuit.    After  wandering  for  that  loomed  up  on  future's  horizon. 

days  they  come  across  a  wagon  containing   

a  woman  and  a  new  born  babe.    The  woman 

in  dying  requests  them  to  be  the  three  god-  CATCH  LINES 

fathers  of  the  child  and  bring  it  up  as  good  where  a   little  babe  polishes  thi'ee  dia- 

as  they  are  themselves.  monds  in  the  rough. 

After  days  of  sunshine  and  herce  sand- 
storms two  of  the  men  pass  away  and  Harry  ■ 
manages  to  reach  civilization  aga'n  with  the  The  mother  called  them  good  men  and 
baby  in  his  arms.    And  his  girl  is  waiting  these  three  escaped  convicts  tried   to  live 
for  him.  as  is  also  the  Sheriff.  up  to  the  thought. 

But  the  baby  saves  Harry  from  going  back   

to    prison    again.      And    the    baby  unites 

Harry  and  his  sweetheart.  This  production  His  sweetheart  and  the  Sheriff  were  wait- 
is  described  as  a  thriller,  and  filled  with  ing  for  him  with  open  arms.  He  chose  the 
romance  and  adventure.  fn'rl  and  the  Sheriff  chose  him. 


268 


Motion  Picture  News 


"EVERYWOMAN" 

(PARAMOUNT-ARTCRAFT) 


Spectacular  Appeal  in  This  Rich  Production 

^  ^  VERYWOMAN,"  an  adaptation  of  Walter  Browne's  mor- 

.  ality  play  of  the  game  name,  may  be  put  down  as  an 
^  ^  artistic  achievement.  The  lavish  disregard  for  expense 
noticeable  in  the  scenic  investiture  arid  feminine  apparel  makes  it 
a  sumptuous  production,  indeed.  Its  keynote  of  beavity,  its  spec- 
tacular effects,  its  striking  pictures  dominate  the  story  and  bring  it 
forward  as  a  feast  for  the  eye  rather  than  a  treat  for  the  mind.  Al- 
though a  morality  play,  its  moral  is  not  made  emphatic  simply  be- 
cause the  characters  labeled  as  symbols  of  life  and  emotions  do  not 
convey  any  message  that  is  not  told  in  any  ordinary  love  story. 

Give  the  symbolic  folk  human  names  and  "  Every  woman  "  would 
not  rise  above  a  dead  level.  That  it  does  rise  and  offer  entertain- 
ment is  proven  in  its  production,  which  is  a  credit  to  George  Mel- 
ford  and  his  artistic  perceptions.  Probably  it  shall  prove  more  en- 
tertaining as  a  photoplay  than  as  a  spoken  drama  because  of  its 
pictorial  qualities.  If  it  serves  no  other  purpose  than  to  present 
the  screen  as  a  medium  of  artistic  pictorial  endeavor,  its  creation 
will  not  have  been  in  vain.  The  still  small  voice  of  sustained  drama 
can  be  forgotten  in  this  instance.  The  interest  will  be  aroused  in 
the  sweep  of  Mr.  Melford's  brush  as  his  canvas  takes  form.  Par- 
ticularly will  he  be  appreciated  in  his  banquet  scene  which  is  a 
master  stroke  of  color  and  atmosphere  and  beauty. 

The  picture  is  interpreted  by  a  cast  that  reaches  all-star  propor- 
tions. Violet  Heming,  in  the  character  of  "  Every  woman,"  who 
searches  for  love  and  finds  it  after  a  series  of  temptations,  plays 
with  a  great  deal  of  charm  and  understanding.  Her  companions 
on  the  journey  are  Youth  and  Beauty,  enacted  by  Clara  Hortoii  and 
Wanda  Hawley,  respectively.  Irving  Cummings  is  a  villainous  Pas- 
sion, Theodore  Roberts,  a  characteristic  Wealth,  and  James  Neill, 
a  shadowy  Nobody.  A  host  of  other  players  are  seen  in  lesser  roles. 
The  subtitles  are  elaborated  with  designs  after  the  fashion  of  statu- 
aries. There  is  not  a  blemish  in  the  production;  it  is  artistic  in 
every  department. — Length,  7  reels. — Laurence  Reid. 


THE  CAST 

Everywoman   Violet  Heming 

Youth   Clara  Horton 

Beauty   Wanda  Hawley 

Modesty   Margaret  Loomis 

Conscience   Mildred  Reardon 

Truth   Edythe  Chapman 

Vice   Bebe  Daniels 

Wealth   Theodore  Roberts 

Love   Monte  Blue 

Passion   Irving  Cummings 

Nobody   James  Neill 

Flattery   Raymond  Hatton 

Lord   Witless   Lucien  Littlefield 

Bluff   Noah  Beery 

Stuff   Jay  Dwiggins 

Puff   Tully  Marshall 

Age   Robert  Brow/er 

Time   Charles  Ogle 

Diss'pation   Fred  Huntley 

Auctioneer   Clarence  Geldart 

By  Walter  Browns. 

Scenario  by  Will  M.  Ritchey. 

D  rected  by  George  Melford. 

Photographed  by  Paul  Perry. 


PRESS  NOTICE— STORY 

The  photoplay,  "  Everywoman,"  adapted 
from  Walter  Browne's  great  morality  play, 

will    appear    at    the  theatre  beginning 

 .     The  story  has  been  filmed  on  an 

extremely  lavish  scale  and  abounds  in  beau- 
tiful settings  and  spectacular  .effects. 
Against  this  extravagent  background  Walter 
Browne's  celebrated  allegory  of  life  and  its 
temptations  is  acted  by  an  extraordinary 
cast  of  players.  The  role  of  Everywoman 
is  played  by  Violet  Heming.  Monte  Blue 
has  the  part  of  Love,  Wanda  Hawley  is 
Beauty,  and  Theodore  Roberts  is  Wealth. 
Others  in  the  companv  include  Margaret 
Loomis  as  Modesty,  Mildred  Reardon  as 
Conscience,  Bebe  Daniels  as  Vice,  Irving 
Cummings  as  Passion,  Raymond  Hatton  as 
Flattery,  Noah  Beery.  Tully  Marshall  and 
Charles  Ogle.  The  picture  was  directed  by 
George    Melford   with    infinite  skill. 

"  Everywoman  "  is  a  story  of  Every 
woman's  quest  for  Love,  Wealth,  Flattery, 
Dissipation  and  Passion  stand  in  her  way 
but  her  quest  is  finally  successful.  A  beau- 
tiful girl  is  wooed  by  a  physician,  an  actor 
and  a  millionaire.  She  is  also  urged  to 
adopt  a  theatrical  career.  Everywoman  is 
advised  to  go  unon  the  Stace  of  Life  by 
Flatterv  to  seek  King  Love.  Her  long  jour- 
ney leads  her  throuch  many  temptations  un- 
til she  finally  reaches  the  humble  hut  of 
Love,  who  turns  out  to  be  the  young  physi- 
cian. Scenes  of  striking  splendor  mark  the 
picture  throughout.  "  Everywoman  "  is  an 
artistic  achievement. 


PROGRAM  READER 

Everybody  has  heard  of  "  Everywoman," 
the  celebrated  morality  play  by  Walter 
Browne,  which  scored  such  phenomenal  suc- 
cess upon  the  stage.  However  great  as  its 
popularity  as  spoken  drama  has  been,  it 
has  taken  the  screen  to  bring  out  the  enter- 
taining and  spectacular  values  of  "  Every- 
woman "  to  the  full.  Lavish  beauty  is  its 
keynote.  And  a  cast  of  exceptional  talent, 
an  expert  director,  and  an  expenditure  of 
artistic  effort  have  been  combined  to  pro- 
duce one  of  the  most  beautiful  photoplays 
of  all  times. 

The  pictude  is  a  feast  for  the  eye,  but  it 
unfolds  an  interest-compelling  plot  leading 
through  thrilling  climaxes  to  a  happy  con- 
clusion. It  is  inspiring  because  it  is  the 
allegorical  story  of  life  itself.  Violet  Hem- 
ing, a  prominent  actress  of  the  stage  and 
screen,  plays  the  part  of  Everywoman.  She 
is  supported  by  Theodore  Roberts  as 
Wealth,  Irving  Cumminfs  as  Passion,  Wan- 
da Hawley  as  Beauty.  Monte  Blue  as  Love 
and  many  others.  "  Everywoman  "  will  be 
at  this  theatre  next   . 

SUGGESTIONS 

Here  is  an  artistic  production  which 
needs  to  be  exploited  as  a  beauty  show. 
Make  the  most  of  the  play,  that  it  is  an 
adaptation  of  Walter  Browne's  celebrated 
morality  story  which  had  nhenomenal  suc- 
cess upon  the  stage.  Tell  that  an  all  star 
cast  has  been  selected  and  feature  their 
names.  Make  mention  of  thp  marvelously 
beautiful  gowns  worn  by  the  feminine  play- 
ers. Treat  this  picture  with  the  utmost  dig- 
nity, not  only  in  your  newspaper  exploita- 
tion but  in  your  teaser  campaign,  your 
circular  letter  campaign,  and  in  your  deco- 
rative scheme  for  the  theatre.  Tell  that 
the  story  describes  every  woman's  search 
for  love  and  that  she  finds  it  after  severe 
temptations. 

CATCH  LINES 

Walter  Browne's  re'ebrafd 
Life.   "  Everywoman."   will  be 

 theatre  next  .     A  beautiful  pro 

duction  acted  by  an  all  star  cast.     See  it 


allegory  of 
seen   at  the 


Everywoman  who  values  true  love;  who 
enioys  striking  drama  richly  presented,  in 
which  Youth  and  Beautv  run  riot,  will  wel- 
come the  showing  of  "  Everywoman,"  the 
picture  beautiful,  at  th's  theatre  next  . 


"JINX" 

(GOLDWYN) 


Mabel  Normand  Appears  in  Eccentric  Comedy 

HERE  is  the  old  time  Mabel  Normand— the  Mabel  of  the 
Keystone  "  lots  "  appearing  in  a  veritable  pepperpot  of  ec- 
centric comedy  hot  off  the  griddle.  While  the  picture  un- 
folds an  idea  which  is  held  together  with  melodramatic  and  humor- 
ous threads,  this  angle  will  be  overlooked  by  the  average  spectator 
providing  he  is  one  of  Mabel's  devotees.  He  will  be  interested  only 
in  the  comedienne's  antics.  Her  tricks,  her  expressions,  her  clothes 
all  bring  back  memories  of  the  time  when  she  appeared  with  Chap- 
lin. It  is  a  circus  story,  is  "  Jinx,"  and  naturally  it  offers  a  rich 
quota  of  action— but  action  which  has  to  do  with  life  back  of  the 
tents  and  pertaining  to  the  freaks  rather  than  in  the  .show  itself. 

To  detail  the  plot  would  be  presenting  nothing  out  of  the  or- 
dinary. On  close  inspection  it  offers  a  romance  between  a  couple 
of  freaks  with  enough  conflict  generated  to  rtiake  their  happiness  a 
thing  of  hope  rather  than  reality  until  the  conclusion.  She  is  little 
Miss  Ragamuffin  and  Cinderella  rolled  into  one.  And  she  i«  calle'l 
the  Jinx  because  of  the  hard  luck  she  brings  her  associates.  The 
youth  who  impersonates  the  "wild  man"  has  faith  in  her  and 
eventually  finds  out  that  she  brings  good  luck  as  far  as  he  is  con- 
cerned. It  is  Mabel  Normand's  picture  any  way  you  look  at  it. 
With  any  one  else  attempting  to  interpret  the  "  wild  harum- 
scarum  "  the  picture  would  hardly  pass  muster. 

The  story  will  not  bear  analysis  regarding  its  plot.  Its  ingredients 
are  quite  moth-eaten.  But  the  stunts  brighten  it  and  uplift  it.  Miss 
Normand  is  ridiculously  funny  when  she  attempts  to  save  the  show 
by  appearing  in  the  serpentine  dancer's  role,  and  when  she  puts  on 
a  circus  of  her  own  and  walks  a  slack  wire  and  performs  somer- 
saults. And  her  eccentricities  are  emphasized  bv  her  grotesque 
clothes.  The  support  she  receives  from  Cullen  Landis,  Florence 
Carpenter,  and  others  is  entirely  acceptable. — Length,  5  reels. — 
Jjaurcnce  Reid. 


THE  CAST 

The  Jinx   Mabel  Normand 

"Slicker"   Evans   Cullen  Landis 

Rory  Bory  Alice   Florence  Carpenter 

Aunt   Tina   Gertrude  Claire 

"Bull"   Hogarth   Ogden  Crane 

Judge  Jepson   Clarence  Arper 

By  Shannon  Fife. 

D'rected  by  Victor  L.  Schertzinger. 
Photographed  by  George  Webber. 


PRESS  NOTICE  - STORY 

Mabel  Normand,  the  Goldwyn  comedi- 
enne,  will  appear  at  the  theatre  next 

in    her    latest    photonlay  entitled 


See  "  Everywoman."  the  morality  play. 
See  Everywor^an's  quest  for  L"ve  and  her 
adventures  w-th  Passion  and  Wealth.  See 
the  most  soectacular  banquet  revels  ever 
■shown  on  the  screen. 


"  Jinx."  This  story  is  by  Shannon  Fife, 
the  well  known  scenario  writer,  and  it  af- 
fords the  star  a  role  which  brings  out  her 
funmaking  talents  splendidly.  The  plot  con- 
rerns  an  orphaned  circus  waif  known  as 
Jinx  because  she  has  supposedly  brought 
hard  luc"--  to  the  travel'ng  showopople.  Ht 
forlorn  plight,  her  ignorance,  and  awkward- 
ness, and  her  kind'y  heart  plunee  the  Jinx 
into  situations  which  are  highly  ludicrous 
and  full  of  novel  comedy.  When  the  circus 
folk  strike  and  desert  the  almost  bankrupt 
show,  the  Jinx,  because  she  feels  responsi- 
ble for  the  catastrophe,  tries  to  keep  the 
performance  going  by  taking  the  place  of 
the  serpentine  dancer. 

This  is  the  final  calamity  as  the  Jinx  can- 
not dance.  She  is  pursued  bv  an  irate 
manager  and  finds  refuge  in  an  orphans' 
home  where  happiness  is  found.  Her  own 
true  Slicker,  after  an  untiring  search,  finds 
his  little  companion  of  the  circus  and  tat-'ss 
her  to  his  heart.  This  is  a  story  fraueh* 
with  any  number  of  humorous  mom"nts  and 
contains  a  sustaining  quality  of  me'odrama 
so  that  the  interest  is  never  lost.  I'  car- 
ries a  strong  note  of  sympathy  and  heart 
interest  too. 

Miss  Normand  is  constantly  the  center 
of  attention  in  "  Jinx."  Her  tricks  and  her 
business  are  refreshing  and  amusing  and  she 
carries  the  action  through  to  a  most  sui-- 
ressful  finish.  Her  compan'on  funmakers  in 
"  Tinx  "  are  Cullen  Landis,  Florence  Car- 
nenter,  Gertrude  Cla-re.  0!"^en  Crane  and 
Clarence  Arper.  Victor  L.  Schertzinger  di- 
rected the  picture. 


see  the  Jinx  still  pursued  her.  No  matter 
where  she  turned,  she  brought  bad  luck. 
But  she  found  happiness  at  last.  And  the 
Jinx  was  over. 

It's  a  circus,  this  picture,  "  Jinx,"w  hich 

comes  to  this  theatre  next   •  with  that 

rollicking  comedienne,  Mabel  Normand  in 
the  title  role.  We  guarantee  you  11  laugh 
louder  and  harder  than  you  ever  laughed 
before  when  you  see  this  Goldwyn  funmaker 
in  her  greatest  comedy.  It's  a  circus  pic- 
ture. And  you  know  what  that  means 
That  you'll  have  the  time  of  your  life. 
You'll  see  a  genuine  circus  and  a  genuine 
comedy.  And  Mabel  Normand.  It's  a  rare 
treat,  for  you  get  all  the  thrills  of  the  cir- 
cus with  the  added  enjoyment  of  Miss  Nor- 
mand in  a  hilariously  funny  picture. 


SUGGESTIONS 

Your  exploitation  campaign  for  "  Jinx  " 
should  be  centered  around  the  circus  theme. 
So  "  circus  "  the  picture  to  the  limit.  Ar- 
range a  ballyhoo,  have  banners  and  stream- 
ers spread  about  conspicuously.  You  can 
work  up  a  lot  of  clever  stunts  which  smack 
of  a  circus  in  driving  home  the  value  of 
this  picture.  Publicize  the  picture  far  in 
advance.  That  is  a  good  way  to  plant  it 
in  the  spectator's  mind.  Feature  the  title. 
It  lends  itself  well  to  exploitation  of  a 
humorous  character.  We  have  written  some 
that  could  be  used  as  samples. 


CATCH  LINES 
"  Look  out  for  her!  She's  a  Jinx."  "  How's 
your  luck,  has  it  left  you?  "  "  Jinx  "  is 
in  town.  "Be  careful!"  See  Mabel  Nor- 
mand, the  funmaker,  in  her  greatest  com- 
edy, "  Jinx." 


Come  and  see  "Jinx,"  with  Mabel  Nor- 
mand. It  is  a  story  of  circus  life — a  story 
full  of  clever  comedy  and  circus  atmosphere. 
You  will  see  the  tumbling  clowns,  the  snake 
dancer  and  Mabel  Normand.  What  does 
she  do?  Come  and  find  out.  She  is  a  com- 
plete circus  in  herself. 


PROGRAM  READER 

Thev  called  her  the  Jinx,  and  no  wonder 
Everywhere  she  went.  Old  Hard  Luc''  was 
sure  to  go.  She  was  an  unlucky  charm 
Then  she  followed  the  circus  and  it  went 
to  smash.  Oh,  she  was  a  Jinx  for  sure. 
Then  when  she  went  to  an  orphans'  home 
and  the  orphanage  caught  on  fire — well  you 


Ladies  and  Gentlemen — There  will  be  a 
circus  in  this  theatre  next  -  — .  The  bi"- 
gest  aggregation  of  entertainers  ever  as- 
sembled under  one  tent.  Don't  miss  it. 
The  circus  is  "  Jinx  "  and  it  presents  Mabel 
Normand  as  the  star  enterta  ner.     See  it 


You  simply  must  see  "  Jinx."  It  will  put 
the  Jinx  on  your  grouch,  your  blues.  For 
one  full  hour  you'll  be  as  happy  as  a  circus. 


D  e  c  c  m  b  c  r  3  j  ,   i  Q  i  0 


269 


"THE  WEB  OF  CHANCE'' 


Nothing  Here  to  Cause  \  oii  Worry 

ALIIIOLGH  this  is  heralded  as  a  "whimsical  comedy  drama 
starring  Pegg\  llyland,"'  the  instigator  of  the  voluminous 
suh-tities  tries  to  walk  away  with  the  show.  There  are  only 
about  five  sets  used  in  the  picture  and  the  balance  is  taken  up  with 
sub-titles  or  exteriors.  Miss  llyland  wears  the  one  dress  through  the 
picture  excepting  lor  the  few  minutes  spent  in  a  riding  habit. 

But  this  picture  does  not  pretend  to  be  anything  but  light  and 
frivolous,  and  it  is  both.  Kven  the  members  of  the  cast  do  not  ap- 
pear to  take  it  too  seriously.  If  every  thing  is  all  right  at  your  home, 
and  things  are  running  smoothly  at  the  office,  you  can  witness  this 
picture  and  remain  serene  and  contented  to  the  end,  as  it  does  not 
present  any  weighty  problems  for  you  to  solve.  There  is  nothing 
in  it  to  cause  you  worry.  It  was  built  for  entertainment  purposes 
only  and  may  generally  fulfill  its  mission. 

The  uncle  is  a  private  detecti\e  and  when  he  leaves  town  tem- 
porarily the  girl  and  her  cousin  become  amateur  detectives.  She 
arrests  a  man,  thinking  he  is  a  thief,  and  after  she  finds  he  isn't  she 
marries  him,  while  her  cousin  is  arrested  by  the  village  constable. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  audi- 
ences are:  Metropolitan,  average  puller  and  barely  pleasing;  Elite, 
average  puller  and  barely  pleasing;  Family,  good  puller  and  fairK 
pleasing;  Workers,  good  puller  and  fairly  pleasing. — Length,  5  reels. 
— Released  December  21. — Tom  Hamlin. 


THE  CAST 

Dorothy  Hale  Peggy  Hyland 

Arthur  Brown.  Harry  Hamm 

John  Harrison   E.  B.  Tilton 

Thorne  Potter  Wiliam  Machin 

Henry  George  Dromgold 

Detective  Sam  Appel 

Story  by  Edgar  Franklin. 

Scenario  by  Douglas  Bronston. 

Direction  by  Alfred  E.  Green. 

Photography  by  Frank  Good. 


'Illlllll!|i||ll!l!ill!l!lllllllllllll!llll!llllll|il!ll!llllll!llllllllllllllll!|if!!^ 


PRESS  NOTICE— STORY 

William   Fox  presents  Peggy  Hyland  in 

"  The  Web  of  Chance  "  of  a    days 

run    at    the    theatre  beginning 


This  is  described  as  a  comedy  drama 
with  a  pretty  romantic  interest  and  plenty 
of  adventure.  Henry  Hamm  is  Peggy  Hy- 
land's  leading  man  and  the  offering  is  from 
the  story  by  Edgar  Franklin. 

John  Harrison  is  head  of  the  Harrison 
Agency  and  his  niece  and  nephew  assist  him 
in  the  office.  The  young  ones  are  especially 
anxious  to  assist  him  actively  in  detective 
work  and  the  youthful  nephew  is  constantly 
reading  Old  Sleuth  stories  and  experiment- 
ing with  disguises  to  the  amusement  of  the 
niece. 

During  a  short  vacation  in  the  mountains 
the  niece  is  courted  very  briskly  by  a  young 
city  fellow  who  gives  the  name  of  Arthur 
Brown.  When  the  plans  and  specifications 
of  the  great  Sarsfield  Machine  Works  has 
been  stolen  this  man  Brown  is  suspicioned 
as  he  is  an  employe,  but  he  disappears. 

In  the  absence  of  her  detective  uncle  the 
niece  takes  up  his  trail  and  this  brings  her 
through  several  escapades  and  many  amus- 
ing situations.  When  she  finally  corners  him 
in  a  country  house  she  counts  upon  the 
assistance  of  the  village  constable  but  that 
worthy  has  fallen  asleep  on  the  job. 

The  constable  wakes  up  in  time  to  arrest 
the  wrong  man  and  takes  the  nephew,  an 
amateur  sleuth,  to  the  town  lock-up.  And 
then  the  pretty  niece  finds  that  she  loves  the 
man  she  has  arrested  but  determines  to  put 
duty  before  love. 

Then  the  man  confesses,  not  that  he  is  the 
thief  but  that  he  loves  her  and  is  glad  she 
has  arrested  h'm.  Then  comes  the  climax, 
and  it  is  a  welcome  denouement  for  the 
young  couple. 


Motion  Picture  News 
wishes 
A  Merry  X  mas 
to  all  of  you 
and 

A  Happy  New  Ye  ar ! 


So  there  you  are  and  the  many  comedy 
situations  and  romance  is  pictured  in  "  The 
Web  of  Chance,"  a  Wiliam  Fox  produc- 
tion coming  to  this  theatre  next  week.  And 
Peggy  Hyland  is  the  star. 

SUGGESTIONS 
After  booking  this  picture  you  will,  of 
course,  adopt  the  regular  exploitation 
methods  of  announcing  it.  It  will  not  stand 
for  any  big  special  angles  of  exploitation, 
consequently  it  is  up  to  you  to  get  as  much 
as  possible  out  of  the  title,  "  The  Web  of 
Chance;"  the  author,  Edgar  Franklin;  the 
star,  Peggy  Hyland,  and  the  producer,  Wil- 
liam Fox.  Of  course  the  title  may  be  de- 
ceiving to  many  as  to  the  theme  of  the 
story.  Therefore  you  should  announce  it  as 
a  modern  romantic  comedy.  Your  best  bet 
outside  of  these  regular  channels  is  to  use 
the  catch  lines  in  as  many  spots  as  possible. 


PROGRAM  READER 

Here  is  an  alert,  ambitious  and  pretty 
young  woman  who  starts  tracking  a  man 
until  she  finds  him. 

The  girl  is  an  amateur  detective  and  be- 
lieves that  the  young  fellow  is  guilty  of 
the  theft  of  some  very  valuable  papers. 

When  she  finds  him  she  is  amazed  to 
recognize  a  former  very  ardent  suitor  whom 
she  had  met  some  time  before  at  a  summer 
resort. 

This  is  comedy  drama.  And  the  comedy 
is  derived  from  the  fact  that  this  girl  was 
mistaken  in  her  man.  She  resolved  to  put 
duty  before  love  and  arrested  him.  And  he 
was  glad  to  be  arrested  by  such  a  charming 
little  girl.  Because  he  knew  that  the  only 
crime  he  could  possibly  be  accused  of  was 
the  possible  stealing  of  her  heart.  And  she 
was  just  as  guilty  because  she  had  already 
stolen  his  heart. 


CATCH  LINES 

She  chased  a  man  almost  ragged,  think- 
ing he  was  a  thief,  and  then  arrested  her 
future  husband. 


This  girl  was  not  a  regular  detective.  She 
was  only  a  volunteer.  It's  a  pleasure  to  be 
arrested  by  a  pretty  amateur  sleuth. 

When  her  gasoline  gave  out  after  a  wild 
pursuit  of  the  thief  she  was  forced  to  accept 
gasoline  from  him. 

She  was  very  clumsy  while  going  hurried- 
ly through  his  clothes  which  hung  in  a 
closet.  So  she  married  him,  and  no  doubt 
became  very  adept. 


"WANTED,  A  HUSBAND" 

(PARAMUUNT-ARl  CKAhTj 


Registers  as  Highly  Amusing  Comedy 

BILLIE  HI  UKE  has  a  role  here  that  afi'ords  her  an  opportu- 
nity of  displaying  some  real  activity  instead  of  simply  posing, 
and  she  suitably  enacts  the  part  in  a  charming  manner. 
\\  liile  the  picture  may  be  considered  a  trifle  slow  at  the  start  it 
soon  picks  up  a  faster  tempo  and  as  it  increases  its  stride  it  notice- 
ai)ly  takes  a  stronger  hold  on  the  spectators. 

Your  women  patrons  will  like  the  gowns,  and  the  cast  is  well 
balanced  with  capal>le  artists  of  the  correct  type.  The  story  is  one 
of  those  light  comedy  romances  which  requires  no  elaborate  set- 
lings  or  spectacular  elfects  and  it  regi.sters  as  highly  amusing,  being 
also  favored  with  a  very  clear  continuity. 

The  girl  is  unkempt  through  carelessness  and  is  aroused  from  her 
apparent  stupor  when  her  two  room  mates  annomice  their  forth- 
coming weddings.  She  realizes  that  she  niu.st  ginger  up  a  bit  and  a 
course  of  gymnastics  augmented  by  dressmakers  and  hairdressers 
accomplishes  wonders.  After  some  laughable  escapa<les  she  wins  for 
herself  a  husband  in  the  lottery  of  love. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  au- 
diences are:  Metropolitan,  good  puller  and  generally  pleasing;  Elite, 
big  puller  and  very  pleasing;  Family,  good  puller  and  very  pleasing; 
Workers,  average  puller  and  generally  pleasing. — Length,  5  reels. — 
Released  December  28. — Tom  Hamlin. 


It's  a  good  thing  that  the  constable  who 
assisted  her  in  arresting  the  man,  was  also  a 
Justice  of  the  Peace.  He  performed  his 
duty.  He  married  the  couple. 


THE  CAST 

Amanda  Darcy  Cole  Billie  Burke 

Jack  Remsen  James  L.  Crane 

Gloria  Green  Margaret  Linden 

Tom  Harmon  Charles  Lane 

Paul  Wood  Edward  Lester 

Holcomb  Lee  Bradley  Barker 

Maude  Raynes  Helen  Greene 

Helen  Bartlett  Gypsy  O'Brien 

Andy  Dunn  Kid  Broad 

Veronica  Mrs.  Priestly  Morrison 

Hiram  Frank  Goldsmith 


Story  by  Samuel  Hopkins  Adams. 
Scenario  by  Clara  Beranger. 
Direction  by  Lawrence  C.  Windon. 


PRESS  NOTICE^  STORY 

Billie    Burke    in    her    latest  Paramount- 

Artcraft  picture  is  scheduled  for  a   

days   run  at  the    theatre  beginning 


new  leaf.  She  started  by  giving  her  face  a 
good  washing.  Then  she  went  to  a  hair 
dresser. 

There  was  money  enough  left  in  her  purse 
to  purchase  some  attractive  gowns.  But 
this  was  not  all  she  did. 

The  girl  found  out  that  she  was  not  only 
unkempt,  but  had  also  allowed  herself  to 
lope  along  instead  of  briskly  walking.  And 
was  getting  just  a  little  bit  too  fat. 

A  gymnasium  managed  by  an  ex-pugilist 
did  wonders  for  her. 

Here  is  the  outcome — keep  it  secret:  The 
fellows  fairly  flocked  to  her.  Simple, 
wasn't  it? 

Billie  Burke  appears  as  the  girl  in  the 
case  and  the  Paramount-Artcraft  picture 
portraying  this  series  of  events  is  coming 
to  this  theatre  next  week. 

It  is  entitled,  "  Wanted,  a  Husband." 


Samuel  Hopkins  Adams  wrote  the  story, 
and  James  L.  Crane  is  the  star's  leading 
man.  A  group  of  pretty  women  with  sink- 
ing gowns  is  declared  to  be  one  of  the  many 
attractive  features  in  this  production. 

Amanda  Darcy  Cole  is  very  careless  of 
her  personal  appearance  and  allows  herself 
to  become  actually  unkempt.  Her  two 
young  lady  room-mates  come  in  very  enthu- 
siastically one  day  and  she  learns  that  the 
young  men  who  have  been  sending  them 
flowers  and  candies  have  proposed  and  a 
double  wedding  is  soon  to  be  held. 

The  Cole  girl  tells  her  girl  friend  across 
the  hall  that  she  has  never  had  a  fellow  and 
the  girl  urges  her  to  perk  up  and  spend  some 
of  her  bank  account  on  clothes  and  with 
:he  hairdressers.  And  also  to  take  a  course 
of  gymnastic  exercises  and  adopt  a  little 
style. 

When  she  finally  does  this  the  change  is 
marvelous  and  the  young  fellows  flock 
around  her  in  droves.  She  conjures  in  her 
mind  an  English  lord,  whom  she  says  she 
is  engaged  to  and  even  goes  so  far  as  to 
show  her  friends  a  picture  of  him  that  she 
has  found.  This  picture  happened  to  be  the 
.ost  photograph  of  a  nice  young  fellow  who 
had  put  on  the  disguise  during  some  amateui 
theatricals. 

A  practical  joker  coaxes  the  two  newly 
married  couples  to  occupy  his  bungalow  and 
also  invites  the  Cole  girl.  She  sees  the 
others  on  the  train  and  in  desperation  real- 
izes that  she  must  have  an  English  husband 
to  show  them,  as  she  was  now  supposed  to 
be  married.  And  in  the  same  car  was-  the 
exact  man  of  her  photograph,  having  put  on 
the  disguise  again  to  escape  a  process  server. 

Some  very  amusing  situations  arise  from 
these  complications  and  "  Wanted,  a  Hus- 
band "  is  heralded  as  one  of  the  best  light 
comedy  romances  that  Billie  Burke  has  ever 
presented. 

PROGRAM  READER 

All  her  girl  friends  were  getting  married. 

And  for  many  months  they  were  daily  re- 
ceiving candies  and  flowers  while  their  nice 
young  men  were  calling  upon  them. 

It  was  glorious — for  them. 

But  no  young  man  ever  paid  any  atten- 
tion to  her.    So  she  decided  to  turn  over  a 


SUGGESTIONS 

When  this  picture  is  booked  for  your 
theatre  you  should  display  as  many  pictures 
of  the  star  around  in  as  many  places  as  you 
can  find  spots  for.  And  Bilhe  Burke  un- 
doubtedly has  considerable  drawing  power 
in  many  localities.  Your  next  best  bet  is 
the  title,  used  in  connection  with  catch  lines 
mostly.  And  as  the  Paramount-Artcraft 
brand  name  is  well  advertised,  do  not  fail  to 
mention  the  brand  at  every  opportunity.  An 
inexpensive  exploitation  stunt  is  the  inser- 
tion of  a  classified  ad  in  your  daily  news- 
papers under  the  classification  of  "  Male 
Help  Wanted."  As  follows:  "Wanted,  A 
Husband,"  apply  to   Miss  Darcy  Cole,  in 

care  of  Billie  Burke  at  the    theatre. 

No  flowers  or  rice. 


CATCH  LINES 

When  she  decided  that  she  was  losing  out 
in  the  lottery  of  love  she  washed  her  face 
and  won  a  husband. 


The  girl  knew  she  was  adding  weight  and 
allowing  herself  to  become  actually  unkempt. 
So  she  took  up  gymnastic  training  and  be- 
came the  perfect  ingenue. 


One  girl  decides  that  she  should  commit 
matrimony.  So  she  took  a  course  of  boxing 
lessons. 


She  decided  that  competition  was  fierce 
and  that  if  she  wanted  a  husband  she  would 
have  to  comb  her  hair  and  cut  out  the 
slouchy  walk. 


Newspaper  Directory 
of  interest  to  all 
will  be  found  on 
Pages   155  to  118 


270 


Motion  Picture  News 


"A  JOYOUS  LIAR" 

(bRUNTON-HODKlNSON) 


Kerrigan  Picture  Has  Interesting  Moments 

J WARREN  KERRIGAJN  has  one  of  those  mock-heroic  roles 
m  "The  Joyous  Liar,"  a  story  that  is  as  light  and  fluffy  as 
«  snowflakes.  One  must  simply  accept  it  as  a  breeze  for  the 
star — a  made-to-order  subject  for  his  romautic  expression.  You  can- 
not accept  it  as  plausible — in  fact  you  don't  want  to  accept  it  in 
that  light  at  all.  If  you  do  you  won't  be  entertained.  But  if  you 
accept  it  in  the  spirit  in  which  it  is  written  and  played  then  you  are 
in  for  an  horn:  of  passable  entertainment.  You  will  look  upon  the 
star  ensnaring  a  girl  by  his  ability  to  tell  whopping  big  hes.  It  is 
a  fantastic  creation  and  it  unfolds  a  fair  quota  of  action  for  so  mild 
a  theme. 

Kerrigan  is  mistaken  for  a  criminal  and  lugged  off  to  the  home 
of  a  criminologist,  where  the  latter  uses  him  as  copy."  The  hero 
doesn't  mind  it  in  the  least,  since  it  not  only  takes  him  out  of  jail, 
but  places  him  near  the  girl  for  whose  rescue  he  is  arrested.  After 
a  series  of  mild  adventures  on  his  part,  and  the  counterplay  of  the 
old  man,  we  find  him  the  center  of  a  lively  situation  whicJi  has  to  do 
with  an  elopement.  The  story  here  defies  conventions  and  truth  if 
you're  looking  at  it  seriously,  for  it  presents  the  "  criminal  "  assault- 
ing the  pohce  and  resisting  arrest.  But  the  story  must  liave  a  breezy 
finish,  and  there  you  are. 

Somehow  the  story  does  not  sag  in  the  middle  as  4  majority  of 
such  things  do.  Which  speaks  well  for  the  director,  Ernest  C.  Warde. 
He  has  kept  it  moving  faster  than  the  facts  in  the  case  warranted. 
And  it  holds  together  well.  It  couldn't  do  anything  else  with  such  a 
frail  idea.  Mr.  Kerrigan  gets  a  lot  of  fun  out  of  the  role  and  he  is 
assisted  by  Lillian  Walker,  Joseph  J.  Dowling  and  others.  Mr. 
Dowling  has  a  weak  role,  but  he  makes  the  most  of  it. — Length,  5 
reels. — Laurence  Reid. 


THE  CAST 


Burke  Harlan  J.  Warren  Kerrigan 

Anne  Warren  Lillian  Walker 

Wilbur  Warren  Joseph  J.  Dowling 

James  Roth  Albert  Cody 

Jimmy  MacDonald...  Pell  Trenton 

James  MacDonald,  Sr. .Alfred  Hollingsworth 

By  Jack  Cunningham. 

Directed  by  Ernest  C.  Warde. 

Photographed  by  Charles  Kaufmann. 

PRESS  NOTICE— STORY 
J.  Warren  Kerrigan,  the  popular  romantic 

actor,  will  be  seen  at  the    theatre 

again  on    of    week.  His 

latest  picture  is  "  The  Joyous  Liar,"  and 
judging  from  the  praise  it  has  merited  from 
reliab.e  critics  it  is  one  of  the  best  in  his 
highi>  pleasng  series  of  picture  productions. 
F.om  the  opening  scene  to  the  final  fade-out 
the  action  mingles  thrills  and  laughs  in  such 
alluring  proportions  that  the  interest  is  never 
once  allowed  to  drop.  The  story  for  "  The 
Joyous  Liar "  is  written  by  Jack  Cunning- 
ham and  produced  under  the  direction  of 
Ernest  C.  Warde.  He  has  kept  the  action 
moving  spontaneously  throughout  and  the 
original  way  he  has  of  creating  his  effect 
makes  the  story  appear  in  a  refreshing 
light. 

Mr.  Kerrigan  assumes  the  role  of  Burke 
Harlan,  a  wealthy  artist  who  is  arrested  for 
an  alleged  attempt  to  steal  Anne  Warren's 
car,  resulting  from  his  having  in  reality 
saved  it  from  the  thieves.  The  girl's  father, 
Wilbur  Warren,  is  a  scientific  criminologist 
who  has  a  theory  he  can  cure  criminals  by 
studying  and  reforming  them.  Burke  is  re- 
leased from  jail  and  taken  into  custody  by 
Warren.  Of  course  he  could  easily  prove  his 
identity,  but  when  he  is  offered  a  chance  to 
reform  he  accepts  it  in  a  spirit  of  fun.  Be- 
sides it  gives  him  an  opportunity  to  be  near 
the  girl  with  whom  he  is  infatuated.  She 
does  not  know  that  he  is  a  "  criminal "  and 
he  tells  her  blood-curdling  tales  of  his  ex- 
ploits not  only  to  arouse  her  curiosity  but  to 
excite  the  wonder  of  her  father,  who  de- 
clares that  Burke  is  the  worst  criminal  he 
has  ever  attempted  to  reform. 

A  rival  lover,  the  police  commissioner,  is 
desirous  of  taking  Harlan  back  into  the  cus- 
tody of  the  law.  So  he  awaits  an  oppor- 
tunity to  frame  him.  But  Harlan  proves  his 
resourcefulness  by  outwitting  them  all  and 
elopes  with  the  girl  and  marries  her.  With 
the  complications  swept  aside  he  reveals  his 
identity.  The  star  does  fine  work  in  his 
study  of  the  pseudo-crook  and  he  is  ably 
supported  by  Lillian  Walker  and  Joseph  J. 

Dowling.   

PROGRAM  READER 

Why  did  the  authorities  arrest  him  as  a 
desperate  criminal  just  because  he  was  try- 
ing to  rescue  a  captivating  girl  from  a  group 
of  auto  thieves?  He  had  commandeered  her 
car  when  they  caught  him  and  lugged  him 
off  to  jail.    Why  was  he  placed  in  the  cus- 


tody of  the  girl's  fatlier,  a  criminologist,  and 
compelled  to  have  the  latter  study  him  at 
close  ranger  He  didn't  know,  but  he  ac- 
cepted it  all  in  a  spirit  ot  miscniif.  He 
would  become  a  joyous  liai  and  make  him- 
self out  a  desperate  criminal  and  prove  to 
the  old  man  that  he  was  wrong.  Anyway 
he  was  in  love  with  the  girl  and  she  with 
him.  And  he  was  glad  to  suffer  any  experi- 
menting on  the  part  of  her  father  to  be  near 
her. 

This  is  the  brief  outline  of  "  The  Joyous 
Liar,"  J.   Warren   Kerrigan's  new  picture 

which  comes  to  this  theatre  next   . 

The  climax  brings  a  scene  full  of  humor  and 
excitement  and  the  entire  story  is  chock  full 
of  comedy  high  lights  which  are  brought 
forward  with  effective  expression.  Sounds 
pretty  interesting,  doesn't  it?  Be  sure  and 
see  it.   

SUGGESTIONS 

If  you've  played  the  other  Kerrigan  pic- 
tures recently  you  should  have  no  trouble 
in  bringing  the  crowds  in  for  this  one.  Re- 
ports indicate  that  this  star's  offerings  are 
going  over  big  no  matter  what  locality  they 
are  shown  in.  He  is  one  of  the  oldest  actors 
in  point  of  service  on  the  screen  and  he  has 
a  well  established  following.  So  you  don't 
have  to  go  to  any  length  in  emphasizing  his 
personality.  Merely  mention  that  J.  Warren 
Kerrigan  will  appear  in  his  newest  picture. 
But  use  stills  of  him  and  also  a  teaser  cam- 
paign. 

Tell  that  he  is  seen  in  a  new  sort  of  role 
here.  Tell  that  the  picture  is  a  joyful 
comedy — a  comedy  rich  in  romance  and  ad- 
venture. All  that  is  necessary  in  announc- 
ing "The  Joyous  Liar"  is  to  lay  stress  on 
the  action  and  the  comedy  and  the  troubles 
which  come  to  the  star.  You  can't  go 
wrong  if  you  follow  this  course.  For  the 
rest  of  the  picture  will  advertise  itself  if  you 
give  it  a  chance  by  playing  it  successive 
days.   

CATCH  LINES 

They  thought  him  a  criminal,  and  he  led 
them  to  believe  that  he  was  beyond  redemp- 
tion. Why?  Because  he  was  in  love  with 
a  beautiful  girl.  See  Warren  Kerrigan  in 
"  The  Joyous  Liar." 


He  told  some  big  whoppers  and  she  be- 
lieved him.  And  no  matter  how  black  he 
painted  himself  it  only  made  the  girl  love 
him  more.  See  "  The  Joyous  Liar,"  a 
comedy  with  thrills  and  adventure  and  rom- 
ance.   

He  was  arrested  as  a  criminal  and  placed 
in  the  custody  of  a  criminologist.  The  latter 
would  reform  him  but  gave  it  up  as  a  bad 
•ob  when  he  found  that  his  daughter  loved 
the  young  man.  What  happened?  See 
"  The  Joyous  Liar." 


See  "  The  J[oyous  Liar,"  J.  Warren  Ker- 
rigan's new  picture.  The  breeziest  role  he 
has   ever  played. 


THE  LAST  OF  HIS  PEOPLE" 

(SELECT) 


Lewis  Has  Characteristic  Role  Here 

Il\  The  Last  of  His  People  '  Mitchell  Lewis  has  a  story  which 
is  a  reminder  ot  the  nicKelodeon  days  as  fa;r  as  the  characteriza- 
tion IS  concerned.  He  plays  the  part  of  an  Indian  and  the  long 
recognized  barrier  between  tiie  red  race  and  the  while  composes 
the  central  idea.  I' or  it  is  a  romance  between  the  red  man  and  a 
white  girl  that  gives  the  story  its  sustaining  point,  although  a  wealth 
of  counterplotting  is  ottered  to  carry  oui  the  adventurous  hne  of 
action.  Make  up  your  mind  that  it  unfolds  as  rich  an  assortment 
of  picturesque  scenes  as  were  ever  contained  in  a  Western.  Ihese 
backgroimds  are  truly  enchanting  and  give  the  ottering  an  appeal 
quite  aside  from  its  sympathetic  cnaracierization. 
.  Mr.  Lewis  is  a  sort  of  last  Mohican,  an  adopted  son  of  a  white 
man.  A  chance  comes  for  him  to  denounce  tiie  ways  ot  the  pale- 
face when  an  irresponsible  girl  from  the  East  makes  a  mockery  of 
his  love.  And  when  an  accepted  suitor  attempts  to  violate  the  honor 
of  tlie  Indian's  sister,  you  are  in  for  an  old-tashioned  Mitch  Lewis 
light — one  of  those  fignts  staged  upon  a  precipice,  with  man  to  man 
and  knife  against  knife.  A  Lewis  tight  is  as  sure  as  his  homespun 
shirt. 

It  is  a  story  of  the  primitive  elements  of  man,  balanced  with 
softened  attitudes.  You  have  your  conflict  and  your  contrast  ol 
characters.  Some  of  these  are  rather  inconsistent  in  their  actions. 
And  the  plot  does  not  always  hold  you  in  its  grip,  ibis  is  a  minor 
flaw  in  a  picture  calculated  to  please  for  its  vivid  and  vital  quaU- 
ties.  Mr.  Lewis  has  never  given  a  more  rugged  portrayal  ana  one 
more  thoroughly  in  character.  His  study  ot  the  Indian  can  be  put 
alongside  of  his  Canuck  and  not  suft'er.  Such  is  his  abihty  to  por- 
tray the  son  of  the  soil  as  it  flourishes  in  the  Aorthwest  or  Cod's 
vast  cathedral  as  some  will  have  it.  Kobert  North  Bradbury  wTote 
and  directed  the  picture  and  his  work  is  meritorious. — Length,  5 
reels. — Laurence  Keid. 


THE  CAST 


Lone  Wolf 

Wolt   Briggs   Mitchell  Lewis 

Anthony   origgs   harry  Lonsaaie 

Wa-ta-Ue   Yvette  Mitchell 

Yvonne  Lacombe  ....Catherine  Van  Buren 

Kobert  Lacey   J.  J.  Bryson 

Keynard    Lacey   Ldoie  Hearn 

Baron   Bonart   Joseph  Swickard 

By  Robert  North  Bradbury  ana  Frank 
Howard  Clark. 

Directed  by  Robert  North  Bradbury. 

PRESS  NOTICE  STORY 

Mitchell  Lewis,  the  virile  star  of  Western 

pictures,   will   come   to   the    theatre 

on   of    week  in  his  latest  oSer- 

ing  entitled  "  The  Last  of  His  Peopie.  ' 
This  is  a  vital  drama  of  the  Northwest  and 
It  afforos  the  star  a  picturesque  roie — one 
in  which  he  takes  the  fullest  advantage. 
It  is  an  Indian  story  with  Mr.  Lewis  cast 
as  Lone  Wolf,  the  last  of  his  tribe,  who,  with 
nis  sister,  Na-ta-lie,  is  adopteu  ana  reared 
by  an  embittered  white  man  who  had  cast 
himself  to  a  life  of  isolation  in  the  forest  of 
the  Northwest.  Anthony  Bfiggs  had  taken 
up  this  life  through  disillusionment — brought 
of  course  by  his  wife  who  has  eloped  with 
the  foreman  of  the  lumber  camp,  Robert 
Lacey. 

So  Lone  Wolf  and  his  sister  grow  to 
maturity.  He  is  educated  in  the  ways  oi 
the  whites,  but  never  having  seen  a  white 
woman,  he  is  startled  one  day  to  see  a 
pretty  white  girl,  meet  with  an  accident. 
Lone  Wolf  rescues  her  and  is  at  once  cap- 
tivated by  her  charms.  She  returns  to  her 
hunting  lodge  where  her  frivolous  com- 
panions from  New  York  at  once  design  the 
unsuspecting  Indian  as  the  victim  of  a 
practical  joke  in  which  the  girl,  Yvonne,  is 
to  encourage  his  attentions  and  win  his 
love  on  a  wager.  This  she  accomplishes 
but  in  doing  so  she  failed  to  reckon  vrith 
her  own  heart  and  the  deception  she  played 
upon  the  honest  Indian.  So  he  denounces 
her  and  puts  aside  the  ways  of  the  white 
race  as  too  deceitful  to  countenance.  His 
sister  has  been  intrigued  by  Lacey's  son, 
who  is  also  a  member  of  the  New  York 
party.  And  Lone  Wolf  pursues  him  to 
bring  him  back.  When  they  meet  Lacey 
puts  up  a  fight — a  fight  which  ends  in  his 
death. 

The  working  out  of  this  story  requires 
all  the  skill  of  the  author-director.  It  is  a 
powerful  drama  which  contains  not  only 
magnificent  scenery  but  a  plethora  of  dram- 
atic situation.  The  star  is  well  qualified  to 
enact  the  leading  character.  A  capable  sup- 
porting cast  is  one  of  the  features. 

PROGRAM  READER 

Do  you  like  to  see  a  picture  of  the  Great 


Outdoors  where  the  vast  silences  take  hold 
of  man  and  make  him  a  child  of  nature? 
Do  you  like  to  see  a  picture  of  the  Creat 
Northwest  in  which  a  vivid,  vital  drama  of 
life  IS  enactea?.  Do  you  enjoy  seeing  a 
picture  of  the  woods  and  snow  capped  hills 
wicn  Mitcneil  J-ew.s  enatiing  one  of  h  s 
colorful  roles?  If  so  then  "  The  Last  of  His 
i-eopie  is  the  picture  tor  you.  iierc  you 
will  see  the  rugged  star  portraying  an  In- 
dium, who  is  the  last  of  h.s  race.  You  will 
see  him  teike  up  the  ways  of  the  white  man 
only  to  discard  them  in  the  end.  You  win 
see  a  picture  which  expresses  rich  dramatic 
action,  sympathy,  pathos,  sentiment  and 
romance.  You  will  be  thrilled  with  the 
hair-raising  situations;  you  will  respond  to 
the  marvelously  beautiful  scenery. 

"  The  Last  of  His  People  "  is  one  of  Mr. 
Lewis'  greatest  pictures.  No  actor  knows 
the  woods  and  hills  better  than  Mitchell 
LewiS)  and  no  actor  is  better  qualified  to 
enact  a  powerful  drama  of  love  and  ad- 
venture. •■  The  Last  of  His  People  "  will 
be  at  this  theatre  next   . 


SUGGESTIONS 

Here  is  a  Mitchell  Lewis  picture  and  if 
you've  played  this  virile  star  in  the  past 
you  shoud  have  no  trouble  in  filling  your 
house.  He  is  quite  the  best  interpreter  of 
Northwest  pictures  on  the  screen.  So  take 
advantage  of  his  art  and  bill  him  as  such. 
Play  up  the  title.  It  is  catchy.  It  sug- 
gests an  Indian  and  so  it  is.  If  you  go  in 
for  lobby  display  you  can  decorate  your 
house  in  Indian  trimmings  and  trappings. 
Tell  that  the  picture  is  a  story  of  love  and 
adventure — action  and  thriUs,  sentiment 
and  pathos  enacted  against  a  background 
of  marvelously  beautiful  scenery.  By  all 
means  play  up  its  grandeur. 

Feature  the  star  and  emphasize  the  work 
he  has  done  on  the  screen.  Distribute 
dodgers,  circulars  and  throwaways  of  the 
picture.  Lithographs  for  "  The  Last  of  His 
People  "  are  attractive  and  should  be  user: 
freely.  Play  up  the  punch  points.  Feature 
it  as  a  vivid  and  vital  story  in  which  the 
virile  Mitchell  Lewis  is  the  star.  You  can 
make  a  lot  of  atmosphere  for  the  picture  if 
you  want  to  go  in  for  a  lobby  display.  If 
you  employ  an  artist  have  him  draw  a  col- 
orful sketch  for  the  exterior  of  the  house. 


CATCH  LINES 
He  fell  in  love  with  a  white  girl  and  she 
toyed  with  his  affections.  Disillusioned,  he 
resolved  to  cast  aside  the  ways  of  the  wh.f 
race.  What  happened?  See  "The  Last  of 
His  People." 


He  was  the  last  of  his  race.  See  Mitchell 
Lewas  in  his  powerful  characterization  of  an 
Indian.  See  a  vital,  vivid  drama  of  the 
Great  Northwest.  See  "  The  Last  of  His 
People." 


December  27,  19IQ 


"THE  GOLDEN  SHOWER'' 

^VITAGKAPH; 


Better  Than  Average  Entertainment 

THIS  photoplay  will  be  generally  liked,  although  it  may  not 
cause  any  deluge  at  the  box  ofhee  nor  excite  sensational  com- 
ment, but  it  very  pleasantly  luitolds  a  threadworn  story  in 
a  most  acceptable  manner  and  the  star  is  very  charming  in  her  role. 
Gladys  Leslie  is  supported  by  a  very  good  cast  ol  capable  screen 
performers. 

A  very  creditable  attempt  was  made  to  provide  appropriate  sets, 
and  the  cabaret  scenes,  as  well  as  the  midnight  house-party,  were 
particularly  eflcctive.  A  wealthy  widower  is  a  Broadway  hbertine 
and  alter  witnessing  a  classical  dance  performed  by  a  sweet  girl  at 
her  college  exercises,  he  determines  to  secure  her  for  himself. 

She  is  tricked  into  dancing  one  night  at  a  notorious  cabaret  and  at 
another  time  she  dances  at  a  midnight  house-parly,  not  knowing  that 
the  host  is  the  libertine  whom  she  had  repulsed.  The  host  pursues 
her  to  her  dressing  room,  but  this  excitement  causes  him  heart  fail- 
ure. He  is  so  angry  at  the  girl  that  he  scliemes  to  forever  disgrace 
her  and  before  he  passes  away  that  night  he  makes  a  will  leaving 
his  millions  to  her  and  cuts  his  son  oft"  with  a  single  dollar. 

The  romance  is  injected  when  the  son  meets  the  girl  in  a  distant 
town  whence  she  had  fled  to  escape  hmniliation.  .Not  knowing  each 
other,  they  fall  in  love.  This  picture  is  better  than  average  enter- 
tainment. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  audi- 
ences are:  Metropolitan,  good  puller  and  very  pleasing;  Elite,  aver- 
age puller  and  fairly  pleasing;  Family,  good  puller  and  fairly 
pleasing;  Workers,  good  puller  and  very  pleasing. — Length,  5  reels. 
— Released  November  30. — Tom  Hamlin. 


THE  CAST 

Mary   Gladys  Leslie 

Broadway  Al  Robert  Cummings 

Lester   Frank  Morgan 

Helen   Estelle  Taylor 

Gabby   Corinne  Barker 

Black   Karl  Lowenhaupt 

Story  by  Marie  Eve. 

Direction  by  John  W.  Noble. 


PRESS  NOTICE^  STORY 

Gladys  Leslie  in  "  The  Golden  Shower  " 
is  the  Vitagraph  attraction  coming  to  the 
  theatre  for  a    days'  run  be- 
ginning  . 

The  star  appears  in  the  role  of  a  sweet 
young  college  girl  who  leads  the  class  in  its 
classic  dancing  exercises.  A  wealthy  man 
known  as  Broadway  Al,"  is  a  typical  liber- 
tine and  catches  sight  of  the  graceful  young 
girl  in  one  of  her  dances. 

By  conspiring  with  a  well  known  cabaret 
dancer  he  induces  the  young  girl  to  dance 
one  night  at  a  notorious  cabaret  but  she  re- 
pulses him  and  flees  away.  To  enable  the 
old  fellow  to  meet  the  girl  under  more  favor- 
able circumstances  a  dancing  party  is  ar- 
ranged at  his  palatial  home  with  the  festivi- 
ties commencing  at  midnight. 

The  girl  is  engaged  to  do  her  classic  dance 
here  little  realizing  that  her  persecutor  is  the 
host.  When  she  takes  refuge  in  her  dressing 
room  he  is  seized  with  heart  failure  but  be- 
fore he  passes  away  that  night  he  wills  her 
his  entire  fortune  cutting  his  only  son  off 
with  a  single  dollar. 

This  old  libertine's  idea  in  doing  this  was 
to  disgrace  the  girl  and  brand  her  as  his  own 
in  order  to  be  revenged  for  her  spurning  of 
his  suit.  The  stage  where  she  danced  had 
been  backed  by  a  strong  X-Ray  light  ar- 
ranged to  shine  through  her  costume  and 
thus  blast  her  reputation. 

When  the  young  girl  is  put  out  of  college 
and  shunned  by  all  her  old  friends  she  final- 
ly goes  home  to  her  father  and  he  also  bids 
her  to  go  away.  She  does  not  claim  a  cent 
of  the  old  millionaire's  money  and  finally 
seeks  a  new  life  in  a  far  distant  town. 

It  is  here  that  she  meets  the  son  of  the 
millionaire  who  was  so  cruel  to  her.  Neither 
knows  who  the  other  is  but  they  both  fall  in 
love  at  first  sight.  And  then  comes  the 
denouement. 

This  picture  is  described  as  one  of  the  best 
productions  Gladys  Leslie  has  starred  in  for 
pretty  sentiment  and  great  heart  interest. 

PROGRAM  READER 
Broadway  Al  has  become  infatuated  with 
a  sweet  college  girl  and  induces  her  to  give 
one  of  her  classic  dances  at  his  home. 

To  blast  her  reputation  so  that  she  will 
not  longer  repulse  his  advances  he  causes  a 
strong  X-Ray  light  to  be  so  arranged  behind 
the  stage  that  it  shines  through  her  light 
costume. 

Her  college  refuses  to  take  her  back  again 
and  all  her  former  friends  forsake  her.  When 
Broadway  Al  dies  he  leaves  her  his  fortune 
with  the  exception  of  a  single  dollar  which 
goes  to  his  son  in  the  west. 


.  iviP: 


Gladys  Leslie  in  a  strong  moment  from 
her  latest  Vitagraph  feature,  "  The  Golden 
Shower  " 

This  poor  persecuted  girl  is  finally  forced 
to  leave  the  town  to  save  herself  continued 
humiliation  but  refuses  to  accept  a  cent  of 
her  inheritance. 

It  is  in  the  west  that  she  later  meets  the 
son  of  the  libertine  and  they  both  fall  in  love 
at  first  sight  without  knowing  who  the  other 
really  is. 

This  is  the  romantic  situation  unfolded  in 
Gladys  Leslie's  latest  Vitagraph  picture 
scheduled  to  be  shown  at  this  theatre  ail 
next  week.   

SUGGESTIONS 

When  you  book  this  picture  you  will  ma'.ce 
the  star's  name  prominent  in  all  your  ex- 
ploitation especially  if  she  happens  to  be  a 
particularly  good  drawing  card  in  your  town. 
Display  her  pictures  and  cuts  in  as  many 
places  as  possible.  The  attractive  layouts 
are  aJso  good  to  use  and  some  of  the  scenes 
portray  lively  cabaret  groups.  The  catch 
lines  should  also  be  utilized.  Set  the  pro- 
gram reader  on  a  card  and  use  these  as 
"  throw-aways  "  and  they  may  produce  some 
good  results. 


She  was  a  sweet  college  girl  gracefully 
performing  a  classic  dance  at  the  school  ex- 
ercises, and  the  very  next  day  everybody 
shunned  her. 

CATCH  LINES 

A  veritable  shower  of  gold  greeted  one  gir» 
but  wealth  without  honor  and  respect  did 
not  appeal  to  her,  so  she  ran  away. 

One  Broadway  libertine  plans  a  terrible 
revenge  for  one  girl  that  repulsed  his  ad- 
vances. 


"TOBY'S  BOW" 

(GOLUWYNj 


A  Very  Entertaining  Photoplay 

THIS  picture  wiil  no  doubt  be  t)elter  received  by  Tom  Aloore'h 
oiu  admirers  ilian  the  l^.ngUsh  themes  he  has  ueen  seen  m  so 
-        much  ol  late,    lie  is  perieclly  adapted  to  the  role  and  is 
siurrouuded  by  some  pretty  women  lu  a  photoplay  set  in  Lrreeiiwich 
Village,  i\ew  Xork  City,  and  in  Virginia. 

Ihe  direction,  mountings,  continuity  and  photography  are  all  up 
to  present-day  standards  and  Uie  story  contains  a  very  pretty  ro- 
mauUc  llavor.  Whenever  he  approaches  the  dramatic  it  is  cleverly 
nreezed  along  in  light  comedy  channels.  A  very  entertaining  pUo- 
to  play  that  should  give  pleasure  to  all  classes  ol  patrons. 

ihe  young  author  has  spent  all  the  royalties,  received  from  his 
successlul  novel,  in  a  not  ol  fast  hviug,  and  hiially  visits  a  quiet 
place  m  Virginia  far  away  from  tbe  boliemian  set.  Under  an  aa- 
smned  name  he  meets  tlie  daughter  of  a  proud  old  Southern  family 
and  collaborates  with  her  on  a  novel  which  is  hually  sold  and  thus 
enables  her  to  pay  oil  the  mortgage  on  the  old  homestead.  She  is 
furious  when  sue  discovers  that  he  is  already  a  successful  author 
and  declares  she  wiil  accept  no  charity.  But  everything  is  adjusted 
in  Cupid's  hand-book  and  he  is  favored  with  the  very  deferential 
bow  tnat  Toby,  the  old  colored  servant,  saves  for  members  of  this 
naughty  family. 

Pulling  possibilities  and  pleasing  probabilities  for  respective  au- 
diences are:  Metropolitan,  good  puller  and  very  pleasing;  Elite,  bi" 
puller  and  very  pleasing;  Family,  good  puller  and  very  pleasing*^ 
N^orkers,  good  puller  and  generally  pleasing.—Length,  5  reels.— 
Tom  Hamlin. 


THE  CAST 


Tom  Blake  Tom  Moore 

liugenia    Doris  i'awn 

Uuoois    Macey  Harlam 

Bagby    Arthur  Housman 

Cambridge   Colin  Kenny 

i'aige    Augustus  Phillips 

v'alerie    Catherine  Wailace 

Mona    Violet  Schram 

u.audmother    Ruby  Lafayette 

jap    George  K.  Kuwa 

looy    Wick  Cogley 

uy  John  Tainter  Foote. 

Scenario  by  Edward  T.  Lowe,  Jr. 

Uirection  by  Harry  Beaumont. 

Photography  by  Norbert  Brodin. 


PRESS  NOTICE-STORY 

Tom  Moore  in  his  latest  Goldwyn  picture, 

"  loby's  Bow,"  will  have  a    day's 

showing  at  the    theatre  beginning 


This  is  taken  from  the  Broadway  stage 
success  by  John  Tainter  Foote,  and  the 
scenes  are  laid  in  Greenwich  Village,  New 
iCork  City,  and  in  Virginia. 

The  star  appears  as  lom  Blake,  the  author 
of  a  very  successful  novel,  who  has  squan- 
dered all  his  royalties  in  wild  living  among 
the  Bohemian  set.  His  publisher  finally  ad- 
vises him  to  seek  a  quiet  place  where  he  can 
rest  and  then  start  on  another  novel. 

He  learns  that  a  proud  old  Southern 
family  in  a  small  Virginia  town  is  forced 
oy  financial  difficulties  to  take  in  a  boarder 
or  two  and  goes  there  under  an  assumed 
.lame.  The  pretty  daughter  does  not  let  the 
old  mother  know  that  Tom  Blake  is  a  paying 
ooarder  and  he  is  received  as  a  guest. 

The  old  black  servant  defers  to  the  guest 
out  does  not  favor  him  with  the  elaborate 
oow  retained  for  members  of  the  aristocratic 
.amily.  The  young  man  collaborates  with  the 
^irl  in  writing  a  novel  which  is  accepted  and 
ihe  money  received  enables  her  to  pay  off 
che  pressing  debts. 

It  IS  then  she  learns  that  her  guest  is  using 
an  assumed  name  and  that  he  is  her  favorite 
author.  She  is  furious  as  she  believes  he 
nas  been  fooling  her  and  declares  she  will 
nave  none  of  his  charity. 

A  trip  to  New  York  through  a  Greenwich 
Village  entertainment  is  enough  for  the  girl 
and  she  returns  to  the  Virginia  home  that 
ihe  author  had  never  left.  And  as  the  couple 
.each  a  clear  understanding  the  author  is  at 
last  favoied  by  the  old  black  servant's  bow. 
"  Toby's  Bow." 


ber  of  this  family,  was  no  easy  job. 

Besides  all  this  he  felt  that  he  was  un- 
worthy of  the  girl.  He  had  thrown  his 
small  fortune  away  in  fast  living  among  the 
Bohemian  set  in  Greenwich  Village. 

Tom  Moore  has  the  star  role  in  "  Toby's 
Bow  "  which  wiU  be  shown  at  this  theatre 
next  week.  It  is  a  Goldwyn  picture  and  the 
scenes  are  all  laid  in  America. 

A  group  of  very  pretty  girls  enliven  the 
cast  and  a  very  neat  little  romance  embel- 
lishes this  comedy  drama. 

Don't  miss  "  Toby's  Bow." 

SUGGESTIONS 

After  booking  this  picture  you  should  em- 
phasize the  fact  that  it  is  laid  in  America 
as  the  recent  features  starring  Tom  Moore 
have  been  set  in  England.  And  mention  that 
It  is  from  the  Broadway  stage  success  by 
John  Tainter  Foote.  As  Goldwyn  has  a  na- 
tional advertising  campaign  under  way  you 
should  not  fail  to  publicize  the  brand  name 
as  all  these  things  help  considerably  at  the 
box  office.  For  your  lobby  or  a  special 
street  stunt  you  could  have  a  man  make-up 
as  a  colored  elderly  servant  with  the  gray 
hair  and  dressed  in  a  sort  of  thread-bare 
dress  suit.  An  old  silk  hat  would  also  be 
appropriate.  Let  him  simply  walk  the  streets 
or  walk  in  the  lobby.  Have  the  name  "Toby" 
on  a  ribbon  crossing  his  expansive  shirt 
front.  And  have  no  other  advertising  ap- 
pear. He  will  form  the  tie-in  and  attract 
great  attention  by  simply  making  a  very 
elaborate  and  deferential  bow  in  an  expan- 
sive manner  to  about  every  sixth  person  he 
meets. 


CATCH  LINES 

He  spent  his  money  in  wild  living  and 
then  hied  himself  away  to  the  quiet  Virgnia 
countryside.  And  then  it  happened. 

Oh  if  he  could  only  earn  the  privilege  of 
receiving  one  of  those  elaborate  bows  that 
Old  Black  Toby  reserved  for  immediate  mem- 
bers of  the  aristocratic  family. 


PROGRAM  READER 

There  was  only  one  way  for  him  to  receive 
the  elaborate  deferential  bow  of  old  Toby, 
the  black  servant. 

And  that  was  to  become  a  member  of  this 
proud  old  Virginia  family. 

Toby  did  not  hand  these  bows  around 
promiscuously.  You  just  HAD  to  be  a  mem- 
uer  of  the  family. 

And  with  a  pretty  but  very  haughty 
daughter  to  win  in  order  to  become  a  mem- 


His  body  was  run  down  from  city  excesses 
and  while  the  country  life  quieted  his  body 
it  almost  immediately  lost  him  his  heart. 


Twelve  Pictures 
Reviewed 
in  the 
Complete  Plan  Book 
In  This  Issue 


272 


Motion   Picture  New 


"MY  HUSBAND'S  OTHER  WIFE" 

(BLACKTON-PATHEj 


Satisfying  Offering  on  a  Marital  Theme 

J STUART  BLACKTONS  picture,  "My  Husband's  Other 
Wife,"  makes  a  satisfying  offering,  all  things  considered. 
•  \^  hile  it  brings  out  nothing  new  in  plot  and  characteriza- 
tion, yet  its  assortment  of  dramatic  ingredients  are  so  well  em- 
phasized that  the  spectator  is  kept  constantly  interested.  The 
theme  is  based  upon  the  marriage  and  divorce  question  and  pre- 
sents it  on  that  biblical  phrase — whom  God  has  joined  together, 
let  no  man  put  asunder." 

Therefore  when  the  actress  divorces  her  husband,  a  physician, 
the  latter  marries  an  unsophisticated  country  girl.  His  rival,  a  play- 
wright, is  desirous  of  mariying  the  divorcee.  But  she  discourages 
him  because  she  is  still  -in  love  with  her  ex-husband.  When  the 
playwright  discovers  him  renewing  his  affection  for  her  he  de- 
nounces him.  Whereupon  the  doctor  takes  refuge  in  the  Bible. 
The  author  gets  out  of  his  dilemma  by  liaving  the  actress  show  a 
magnanimous  spirit  and  departs,  leaving  the  husband  with  his  second 
wife.  The  latter  has  received  her  husband's  confession  of  an  earlier 
marriage  and  her  belief  in  the  biblical  phrase  is  sincere.  She 
leavs  him  only  to  be  reconciled  through  the  efforts  of  the  actress. 

The  picture  attempts  to  show  that  a  leading  lady  can  love  her 
husband  and  her  art  at  the  same  time.  It  does  not  strike  any  heights 
of  inspiration,  biU  it  does  offer  a  little  drama  of  family  life  that  con- 
tains a  note  of  heart  interest,  a  vein  of  pathos  and  a  deal  of  simplic- 
ity. The  action  is  fairly  well  sustained  for  one  is  not  always  sure 
what  the  conclusion  will  bring.  The  interpretation  of  the  story 
has  been  intinsted  to  Sylvia  Breamer,  Robert  Gordon,  Warren  Chan- 
dler and  others.  The  latter  contributes  the  outstanding  perform- 
ance. "  My  Husband's  Other  Wife  "  may  be  summed  up  as  a  study 
in  contrasts — with  the  virtues  of  country  life  predominating  nat- 
urally.— Length,  6  reels. — Laurence  Reid. 


"THE  LORD  LOVES  THE  IRISH" 

(BRUNTON-HODKINSON  i 


Melodrama  and  Humor  in  This  Kerrigan  Film 

MONTE  M.  KATTERJOHN  has  concocted  a  fairly  clever 
comedy-drama  in  "  The  Lord  Loves  the  Irish,"  J.  Warren 
Kerrigan's  newest  release.  It  seemingly  touches  all  the 
elements  of  dramatic  fare,  for  there  are  moments  of  comedy,  flashef^ 
of  melodrama  and  notes  of  pathos  and  sentiment.  It  is  an  interest- 
ing characterization  he  has  drawn  even  though  his  plot  is  somewhat 
hackneyed.  And  the  title  is  going  to  make  a  lot  of  friends  for  the 
picture.  It  sure  is  a  winner.  The  star  appears  as  a  product  of  the 
New  York  police  force — direct  from  the  "  auld  sod."  Typically 
Irish,  he  rises  to  the  top  in  typically  Irish  fashion.  Oh,  yes,  he  has 
influence.  His  uncle  is  an  alderman,  but  tlien  you  must  reckon  on 
his  own  native  wit  and  shrewdness  and  good-natured  personality. 

The  sentimental  touch  is  revealed  in  the  opening  reel  before  the 
hero's  emigration  and  the  action  is  naturally  of  a  quiet  character 
here.  But  it  picks  up  its  melodramatic  threads  once  he  arrives  in 
America  and  finishes  with  plenty  of  strength.  The  meat  of  the  sub- 
ject is  fovmd  in  an  attempt  to  replace  the  currency  of  a  bank  by  a 
master  counterfeiter  with  the  Irish  policeman  catching  the  crook 
eventually.  The  romantic  interest,  without  whicli  no  Kerrigan  pic- 
ture could  be  called  complete,  keeps  pace  with  its  moving  moments. 
The  banker's  daughter  is  not  sure  of  her  heart  and  does  not  encour- 
age the  policeman,  even  though  she  is  of  Irish  descent.  So  you  have 
your  conflict  to  keep  the  spectator  interested. 

The  continuity  of  this  subject  is  clearly  defined  and  progressive. 
The  only  criticism  of  the  picture  may  be  found  in  the  action  which 
carries  a  theatrical  flourish  at  times.  Mr.  Kerrigan  looks  better  in 
this  picture  than  he  has  in  a  long  time.  In  the  first  place  he  has  a 
good  characterization  to  work  with  and  \\s  has  surely  taken  ad- 
vantage of  it.  Fritzi  Brunette  is  the  girl  in  the  case  and  Joseph 
Dowling  is  the  counterfeiter. — Length,  .5  reels. — Laurence  Reid. 


THE  CAST 


Adelaide  Hedlar  Sylvia  Breamer 

Wilfred  Dean  Robert  Gordon 

Dr.  Mark  Ridgewell  Warren  Chandler 

Nettie   Bryson  May  McAvoy 

Rita  Rivulet  Fanny  Rice 

By  Stanley  Olmsted. 

Directed  by  J.  Stuart  Blackton. 


PRESS  NOTICE— STORY 

"  My  Husband's  Other  Wife,"  a  Blackton 

picture,  will  be  presented  at  the   

theatre  on  of    week  with 

Sylvia  Breamer  and  Robert  Gordon  as  the 
featured  players.  The  story,  by  Stanley  Olm- 
sted, presents  a  famous  actress  who  loves 
the  glamor  of  the  footlights  and  will  not  give 
them  up  for  the  husband  who  has  given  up 
his  ambitions  to  be  just  "  Adelaide  Hedlar's 
husband."  When  a  divorce  has  finally  been 
obtained  she  hesitates  about  marrying  Wil- 
fred Dean,  a  playwright,  the  man  who  has 
written  her  most  successful  plays,  until  she 
knows  that  her  first  husband.  Dr.  Ridgewell, 
has  married  again.  Even  then  she  hesitates 
though  Dean  is  a  persistent  suitor. 

The  first  husband,  a  physician,  takes  an- 
othe.-  name  and  goes  to  a  small  town,  where 
he  builds  a  hospital,  a  school  and  a  church 
and  becomes  the  guardian  of  the  community. 
One  day  Adelaide  learns  that  he  has  married 
again,  and  she,  realizing,  too  late,  that  her 
husband  was  a  man  whose  love  was  worth 
having,  decides  to  win  him  back.  She  goes 
to  the  little  town  and  develops  a  friendship 
for  the  doctor's  wife — a  friendship  which 
makes  her  charitable  in  the  end.  Sooner 
than  disillusion  the  innocent  girl  who  has  a 
theory  that  the  sanctity  of  the  marriage 
vows  cannot  be  violated,  she  departs,  leav- 
ing the  couple  to  continue  their  happiness. 

The  story  moves  steadily  and  surely  and 
it  has  a  tensity  that  is  grippingly  absorbing. 
It  is  rich  in  sentiment  and  heart  interest. 
The  characterization  is  well  drawn  and  the 
plot  unfolds  a  deal  of  dramatic  action.  Miss 
Breamer  and  Mr.  Gordon  give  satisfactory 
performances  of  the  actress  and  playwright 
respectively,  while  Warren  Chandler  portrays 
the  husband  with  considerable  feeling.  May 
McAvoy  is  charming  as  his  second  wife.  Mr. 
Black'.on's  direction  is  capable. 

CATCH  LINES 

Can  an  actress  love  her  husband  and  her 
srt  at  the  same  time  and  do  justice  to  both? 
This  question  is  answered  dramatically  in 
■■  My  Husband's  Other  Wife,"  a  Blackton 
picture.  

Adelaide  Hedlar  was  a  stage  favorite.  But 
her  home  life  could  not  be  called  happy. 
Before  she  realized  what  her  husband  meant 
to  her.  she  had  become  her  husband's  "other 
wife." 


A  drama  of  the  footlights — a  drama  of  the 
country — a  drama  of  marriage  and  divorce — 
a  drama  of  sentiment  and  heart  appeal  and 
one  that  carries  a  powerful  message.  See  "My 
Husband's  Other  Wife." 

A  picture  of  home  and  family — that  is 
"  My  Husband's  Other  Wife,"  which  comes 

here  next  .    First  it's  Love — then  it's 

Marriage — and  then — ?  A  drama  of  woman's 
desire  for  Display,  and  a  man's  cry  for  Love 
and  Home. 

PROGRAM  READER 

When  Nettie  Bryson  married  Dr.  Mark 
Loring,  her  father,  a  minister  said  to  her: 
"  Do  not  forget  that  what  God  hath  joined 
together  let  no  man  put  asunder!"  Neither 
of  them  knew  that  Dr.  Loring  was  the 
divorced  husband  of  a  famous  actress.  And 
when,  after  months  of  happy  life,  the  second 
wife,  learned  of  the  first  wife,  her  narrow 
training  convinced  her  that  she  was  not  his 
wife. 

How  she  abides  by  her  father's  advice, 
how  the  first  wife  saved  the  woman  who 
had  come  into  the  doctor's  life — saved  her 
from  disillusionment,  how  the  actress  real- 
ized that  she  loved  the  man  who  had  once 
belonged  to  her,  and  appreciated  the  fact 
that  he  had  gone  out  of  her  life  for  good 
and  all,  are  events  that  compose  a  drama 
filled  with  dramatic  situations — situatiors  of 
compelling  interest.  The  picture  is  by  Stan- 
ley Olmsted  and  is  a  Blackton  production. 
In  the  featured  roles  are  Sylvia  Breamer, 
the  Australian  actress,  and  Robert  Gordon. 
A  picture  of  heart  interest,  home  and  family. 
See  it.   

SUGGESTIONS 

In  the  first  place  you  have  an  attractive 
title  which  can  be  exploited  to  its  full  pos- 
sibilities. So  use  it  in  catch  lines  and  ap- 
propriate teasers — so  framed  as  to  arouse 
curiosity.  We  have  written  some  catch  lines 
that  would  fit  well  in  your  copy.  Make  men- 
tion that  it  is  a  drama  of  the  contrast  be- 
tween the  life  behind  the  footlights  and  the 
life  of  a  country  village.  Use  questions  in 
your  copy.  Ask  if  it  is  possible  for  an 
actress  to  remain  faithful  to  her  husband 
and  her  art  at  the  same  time.  Tell  that  it 
is  a  play  of  marriage  and  divorce. 

Use  the  theme  and  outline  it  in  a  way  to 
attract  attention.  The  actress  was  known  as 
her  husband's  other  wife,  when  he  married 
again  after  a  divorce.  Tell  that  it  is  a  story 
that  shows  the  desire  of  a  woman  for  finery 
and  show,  and  the  desire  of  a  man  for  love 
and  home.  Tell  of  its  dramatic  highlights. 
Feature  the  author  and  director.  Feature 
the  principal  players  and  state  that  each  has 
been  seen  in  some  big  production.  If  you 
use  questions  for  your  newspaper  copy  you 
will  certainly  arouse  interest.  Bring  out  its 
pathos  and  heart  appeal. 


THE  CAST 

Miles  Machree  J.  Warren  Kerrigan 

Mother  Machree  Aggie  Herring 

Timothy  Lynch  James  O.  Barrows 

Sheila  Lynch  Fritzi  Brunette 

Malachi  Nolan  William  Ellingford 

AUyn  Dexter  Wedgwood  Nowell 

Dr.    Leon  Wilson 

Hugo  Strauss  Joseph  J.  Dowling 

By  Monte  M.  Katterjohn. 
Directed  by  Ernest  C.  Warde. 
Photographed  by  Arthur  Todd. 


PRESS  NOTICE— STORY 

"  The  Lord  Loves  the  Irish  "  is  the  name 
of  the  photoplay   which  will   come  to  the 

  theatre  on    of   

week  with  J.  Warren  Kerrigan  as  the  star. 
This  story  is  from  the  pen  of  Monte  M. 
Katterjohn,  one  of  the  best  known  scenario 
writers,  and  it  offers  Mr.  Kerrigan  a  charm- 
ing Irish  role.  He  is  introduced  as  Miles 
Machree,  who  meets  and  falls  in  love  with 
an  Irish-American  girl.  Sheila  Lynch,  when 
she  is  touring  Ireland  with  her  father. 
Shortly  after  her  departure  back  to  America 
Miles  follows  her,  and  gets  a  position  on  the 
New  York  police  force  through  the  influence 
of  his  uncle,  an  alderman.  His  "  beat  "  is 
the  picturesque  East  Side  and  he  chances 
upon  clues  of  a  counterfeiting  scheme  and 
follows  them. 

Sheila's  father  is  president  of  a  bank  and 
the  girl  is  engaged  to  her  father's  secretary, 
Allyn  Dexter,  who  is  the  tool  of  the  master 
counterfeiter.  Miles  learns  that  the  girl  he 
loves  is  engaged  to  Dexter,  and  shortly  after 
that  the  latter  and  the  counterfeiter  plan  to 
replace  the  currency  of  the  bank  with  bad 
money  and  escape.  At  this  time  the  Secret 
Service  takes  a  hand.  Miles  arranges  a  raid 
on  the  counterfeiter's  den,  and  rescues 
Sheila,  who  had  been  lured  there.  In  the 
ensuing  scuffle  Dexter  is  killed  and  Hugo 
Strauss,  the  counterfeiter  is  captured.  In 
gratitude  for  his  pluck  and  courage.  Miles 
is  given  a  responsible  position  in  the  bank 
and  his  determination  to  win  the  girl  is 
rewarded  at  last. 

The  picture  abounds  in  atmosphere  and 
offers  a  novel  plot  filled  with  action  and 
suspense.  The  romantic  element  is  sus- 
tained throughout  the  picture.  Mr.  Kerri- 
gan gives  a  fine  performance  of  the  hero  and 
he  is  assisted  by  Fritzi  Brunette,  Joseph 
J.  Dowling  and  others.  Ernest  C.  Warde 
directed.   

PROGRAM  READER 

The  romantic  actor,  J.  Warren  Kerrigan, 

will  be  at  the    theatre  soon  in  his 

newest  photoplay,  "  The  Lord  Loves  the 
Irish,"  a  comedy  drama  by  Monte  M.  Kat- 
terjohn, the  well  known  scenario  writer. 
This  star  has  assumed  many  roles  in  his 
career  on  the  screen  but  it  is  safe  to  say 


that  never  has  he  appeared  to  better  ad- 
vantage than  as  the  son  of  Erin  in  "  The 
Lord  Loves  the  Irish."  He  comes  straight 
from  the  "  auld  sod  "  to  New  York.  And 
where  do  you  guess  he  landed?  Why  on  the 
police  force. 

An  Irishman  loves  excitement  and  a  fight. 
And  the  force  is  the  place  to  find  it.  Well 
he  finds  both  all  right,  but  he  also  finds 
love.  It  comes  to  him  because  he  is  the 
"  divil  "  with  the  women.  It's  a  romantic 
picture — a  sentimental  picture — an  exciting 
picture  and  it  is  charged  with  atmosphere, 

action  and  suspense.  M.  Kerrigan  has  se- 
lected an  aggregation  of  popular  players 
who  accord  him  unusually  brilliant  support. 

Among  them  is  the  vivacious  Fritzi 
Brunette.   

SUGGESTIONS 

Take  advantage  of  this  title  in  the  ex- 
ploitation of  the  picture.  Treat  it  humorous- 
ly. It  lends  itself  well  to  a  catch  line  and 
teaser  campaign,  so  be  sure  to  emphasize 
it  along  these  angles.  Make  mention  that 
it  presents  the  star  in  a  new  role.  He  has 
played  many  parts  during  his  career  on 
the  screen  but  he  has  never  played  an  Irish- 
man before.  Feature  this  actor  with  the 
Irish  name  in  a  rattling  good  Irish  comedy- 
drama.  Emphasize  that  he  becomes  a  New 
York  policeman,  a  job  he  took  because  it 
promised  adventure  and  excitement. 

Play  up  the  theme.  The  tord  loves  the 
Irish,  because  they  look  on  life  good  natur- 
edly  and  take  advantage  of  their  opportuni- 
ties. Mention  the  other  players,  part  cularly 
Fritzi  Brunette  who  appears  opposite  the 
star.  Make  the  front  of  your  house  as  Irish 
in  atmosphere  as  possible.  Pasteboard  sham- 
rocks could  be  used  and  also  the  Irish  fiag. 
Have  your  orchestra  play  strictly  Irish 
tunes.  Use  stills  of  the  star  and  the  pic- 
ture. These  are  colorful  enough  to  attract 
attention.   

CATCH  LINES 

No  matter  how  much  trouble  an  Irishman 
gets  into  you  can  depend  on  it  that  the  Lord 
loves  him  enough  to  help  him  out  of  it. 
See  how  J.  Warren  Kerrigan  is  helped  in 
"  The  Lord  Loves  the  Irish." 


A  romance  direct  from  the  "  auld  sod  " 
is  "  The  Lord  Loves  the  Irish."  J.  Warren 
Kerrigan's  picture.    See  it. 

He  came  from  Ireland  and  found  a  job 
on  the  New  York  police  force.  See  how 
he  found  romance,  adventure  and  excite- 
ment. See  "  The  Lord  Loves  the  Irish,"  J. 
Warren  Kerrigan's  best  picture. 


He  had  the  luck  of  the  Irish  and  the  pluck 
of  the  Irish  too.  And  between  the  two  he 
won  the  finest  girl  in  the  land.  See  "  The 
Lord  Loves  the  Irish." 


December  2  y  ,    i  0  J  Q 


273 


Advance  Information  on  All  Film  Releases 


CHRISTIE  FILM  COMEDIES 

{At  State  Right  Exchanges) 
CHRISTIE  TWO  REELERS 

Nov.  30 — Ao   Roman    Scandal    (Colleen   Moore)  2 

Oct.  ..—Wild    and    Wosttrn    (Kay    Tincher)  2 

SINGLE  REEL  COMEDIES 

His  Master's  Voice   I 

Home    Brew   1 

Her  Bear   Kscapc  .1 

EDUCATIONAL  FILM  CORP. 

{Throuqh  Stale  Riqht  and  Educational  Exch.) 
RED  CROSS  TRAVEL  SERIES 

The  Relief  of  Poland  1 

Constantinople,  the  (iatewav  of  the  Orient  1 

BLACK  AND  WHITE  COMEDIES 

Oct.  13 — Business   is   Business    1 

Oct.    6— A  Prince  There  Was  1 

EQUITY  PICTURES  CORPORATION 

Silk  Hushands  and  Calico  Wives  (House  Peters)  6 

Eyes  of  Youth  (Clara  Kimba'l  N'oung)  7 

FAMOUS  PLAYFRS-LASKY  EXCH. 

PARAMOUNTARTCRAFT 

Dec.  28— Red   Hot   Dollars  ( C.   Ray)  5 

Dec.  28— Wanted:   A   Hushand   (Billie   Burke)  5 

Dec.  21 — A  (iirl  Named  Marv  (Slarguerite  Clark)  5 

Dec.  21— Hawthorne  of  the  U.  S.  A.  (Wallace  Reid)  .  .  .  S 

Dec.  21— His  Wife's  Friend  (Dorothy  Dalton)  5 

Dec.  14 — Behind  the  Door  (Ince  Spefiial)  5 

Dec.  14 — The  Cinema  Murder  (Special  Cast)  S 

Dec.    7— More  Deadly  Than  the  Male  (Ethel  Clayton).. S 

Dec.    7 — Victory  (M.  Tourneur)   5 

Dec.     7 — An  .Adventure  in  Hearts  (Robt.  Warwick)  ....  5 

Nov.  30 — Scarlet    Days    (C.riffith    Prod.)  5 

Nov.  30 — Counterfeit   (Elsie  Ferjruson)   5 

SHORT  SUBJECTS 

Dec.  14 — Down  the  Strand  in  I  ondon  ( Burlingham) .  .  .  1 
Dec.  14 — Clouds  and   Sunsets  (Paramount  Magazine)..! 

Dec.  14 — A  Scenic  Classic '(  Burton  Holmes)  1 

Dec.  14 — Speed   (Al.  St.  John)  2 

Dec.    7 — Memory   Lane   (Post   Nature)  2 

Dec.    7 — A  South  American  N-aorara  (Paramount  Mag.)  .  1 

Dec.    7 — Push  Car  Trails  in  Formosa  (Holmes)  1 

Dec.    7 — After  the   Circus    (Brig"s)  I 

Dec.    7 — A  Lady's  Tailor  (Sennett)  2 


FOX  FILM  PRODUCTIONS 

BIG  PRODUCTIONS 

Shou'd  a    Husband   Forgive?  5 

Kathleen   Mavourneen   5 

Evanire'ine   6 

WILLIAM  FARNUM  SERIES 

The    Adventurer   5 

Heart  Strings  f\\'m.   Fariuun)  5 

Winffs  of  the   Morning  5 

TOM  MIX  SERIES 

Three  Gold  Coins   

The   Cyclone   S 

The   Daredevil   $ 

The  Fpu'I   5 

FOX  ENTERTAINMENTS 

The  Hell  Ship  (Madleine  Traverse)  5 

The  Elephant  Man   (Shirley  Mason)  .i 

The   Pan   Allev  (Ray-Fair)  

The  Square  Shooter  (Buck  Jones)  

Flames  of  the  Flesh  (Gladys  Brockwell)  S 

-Shod   w^th   Fire   (Wm.    Russell)  S 

The  Shark  (Geo.  Walsh)  5 

The  Devil's  Riddle  (Gladys  Brockwell)  5 

The  Lincoln  Highwayman  (William  Russel!)  5 

Thieves  (Gladys  Brockwell)   5 

F.astw.ird  Ho!   (W'il'iam  Russein  S 

The  Winning  Stroke  (George  VValsh)  5 

Lost  Money  (Madl^ine  Traverse)  5 

Vagabond   Luck    (Rav-Fair)  S 

Ch^si""  R->inbows  (-n'n''vs  Brockwell)  S 

SUNSHINE  COMEDIES 

Hungry  Lions  and  Tender  Hearts  2 

Chicken  a  la  Cabaret  2 

The  Roaming  Bath   Tub  2 

Back  to  Nature   G*rls   2 

MUTT  AND  JEFF  CARTOONS 

The    Phiml.ers   V, 

How  Dry   I  Am  V. 

Shaking  the  Shimmy   V, 

On    Strike   J/, 

He  .Ain't  Done  Right  by  Our  Nell  I/," 

For  Better  or  for  Verse  V> 

Cutting  Out  His  Nonsense  

Iceland   i/^ 

GOLDWYN  EXCHANGES 

The   Cun  of  Fury  (Rnnert   Hughes)  (, 

Flame  of  the  Desert  (Geraldine  F.Trrar)  7 

Tho  Lovs  of  Lettv  (Pauline  Frederick)  .S 

T'.bi'n   (Will   Rogers)    6 

The  G-.^•  Lord   Oiiex  (Tom  Moore)  

Jinx  (Mibcl  Normand)   

Bonds   of  Love    (Pau'ine   FredTick)  S 

.Strictly   Confidential   ''Mad'^e  Kennedy)  

.Almost  a  Husband  (Will  Rogers)  

The  World  and  Its  Woman  (Geraldine  Farrar)  .I 

Lord  and  Lady  Algy  (Tom  Moore)  5 


CAPITOL  COMEDIES 

Jan.  11 — A  Sure  Cure  (  De  Haven)  1 

Dec.  28— Two  Dollars,   Please   2 

Dec.  14— The  Little  Dears   (De   Haven)  2 

Nov.  30 — A  .Much  Needed  Rest  (I'arsons)  2 

Nov.  16-  .Moving  Day   (  De  Haven)  2 

Nov.  2 — His   Own   Medicine   (I'arsons)  2 

GOLDWYN-BRAY  PICTOGRAPHS 

Dec.    6 — Reformed   .Saloons   1 

Nov.  30 — Passing  of  the   Old   World  1 

Nov.  23 — Department  Stores  on  Wheels  l 

Nov.  16 — How  Time  Flies  ] 

Nov.    9 — Ponchos  from  Peru   i 

Nov.    2 — A  City  of  Kings  i 

HODKIN  SO^TCORPTC^. 

.Mary  Minds  Her  Business  (Billie  Rhodes)  6 

Hearts  and  Masks  (Billie   Rhodes)  6 

The  Joyous  Liar  (J.  Warren  Kerigan)  5 

The   Westerners    (Stewart  Edward   White)  ' 

The  Sagcbrusher  (Stewart  Edward  White)  7 

Desert  Gold  (Zane  Grey)   7 

.\s  a  Man  Thinks  (Leah  Baird)  

The  Volcano  (Leah  Baird)  6 

The   Capitol    (Leah    Baird)  6 

METRO  Exchanges 

NAZIMOVA  PRODUCTIONS 

The  Heart  of  a  Child  (Nazimova)  ~ 

Stronger  Than  Death  (Nazimova)  ' 

The  Brat  (Nazimova)   Z 

The  Red  iLantern  (Nazimova)   ' 

SCREEN  CLASSICS,  INC.,  SPECIALS 

Feb.  .. — Judith  (May  Allison)  6 

Feb.  .. — Eliza  Comes  to  Stay  (Viola  Dana)  6 

Feb.  .. — Shore  Acres  (Alice  Lake)  6 

Feb.  ..—Old  Ladv  31  (Emma  Dunn)  6 

Jan.  ..—The  Walk-Oflfs  (May  Allison)  6 

Jan.  ..—The  Right  of  Way  (Bert  Lytcll)  6 

Tan.  ..—The  Willow  Tree  (Viola  Dana)  6 

Dec.  .. — Should  a  Woman  Tell  (Alice  Lake)  6 

Hec.  .. — Tlie  Best  of  Luck  (Special  Cast)  6 

TAYLOR-HOLMES  PRODUCTIONS 

Mar.  ..—The  Very  Idea  (Tavlor  Holmes)  6 

Tan.  .. — Nothing  But  the  Truth  (Taylor  Holmes)  6 

pathe  exchanges 

Jan.  25 — The  Web  of  Deceit  (Dolores  Cassinelli)  6 

Tan.  11 — Fighting  Cressv  (Blanche  Sweet)  6 

Jan.  4 — My    Husband's    Other   Wife    (Sylvia  Bre^mer- 

Rob.   Gordon)   6 

Dec.  21 — The   Prince   and   Betty    (Wm.  Desmond-Mary 

Thurman)   

Dec.  14 — The  A  B  C  of  Love  (Mae  Murray)  6 

Dec.    7 — Brothers  Divided  (Frank  Keenan)  5 

Nov.  30 — Dawn    ( Breamer-Gordon)   6 

Nov.  16 — The  Right  to  Lie  (Dolores  Cassinelli)  7 

Nov.     9 — A  Woman  of  Pleasiire  (Blanche  Sweet)  7 

BOUND  AND  GAGGED  (Serial) 

(^George  B.  Seitz  and  Marguerite  Courtoi) 

Dec.  28— Tenth,  Hop'ey  Takes  the   Liberty  2 

Dec.  21 — Ninth,  A  Homeless  Prince  2 

Dec.  14 — Eighth,  Arrested   2 

liec.    7 — Seventh.  A  Fatal  Error   2 

Nov.  30 — Sixth,  Out  Again.  In  Again  2 

Nov.  23— Fifth,   Held  for  Ran.som  2 

Nov.  16 — Fourth,  An  I'nwilling  Princess   2 

Nov.    9 — Third.  Snared   2 

THE  BLACK  SECRET 

{Pearl  White  and  Walter  McGrail) 

Jan.  25— Eleventh.  The  Death  Studio  2 

Jan.  11 — Tenth,  The  Inn  of  Dread  2 

Jan.  4 — Ninth.  Webs  of  Deceit   2 

Vec.  28— Eighth,  A  Crippled  Hand   2 

Dec.  21— Seventh.  The  Betrayal   2 

Dec.  14 — Sixth,  The  Unknown   2 

Dec.    7— Fifth,  The  Acid  Test   2 

Nov.  30 — Fourth,   Below  the   Water  Line  2 

Nov.  23— Third.  The  Gas  Chamber  2 

Nov.  16 — Second.  Marked  for  Death  2 

Nov.    9 — First.  The  Great  Secret  2 

"FLYING  A"  SPECIALS  (American) 

The  Hellion   (^^ar^arita  Fisher)   5 

Six  Feet  Four  (WiPiam   Russel')  6 

AMERICAN  FILM  COMPANY,  INC. 

Aue.  19- T'nis  Hero  Stuff  (WiHiam  Russell)  6 

THE  ADVENTURES  OF  RUTH 

(Fifteen    two-reel    episodes,    featuring    Ruth    Roland  and 
Wm.  Human). 

Tan.  25 — Fourth,  The  Stolen  Picture   2 

Jan.  1] — Third.  The  Bewitching  Spy   2 

Jan.  4 — Second.  Kidnapped   2 

Nov.     2 — First,   The  False   Counti --s  2 

realMtIptctures  corp. 

SPECIAL  FEATURES 

The  Mysteries  of  the  Vellow-Room  (Chautard)  6 

Solft'ers  of  Fortime  (Dwan)   7 

STAR  PRODUCTIONS 

Erstwhile  Susan   (Constance   Binney)   5 

-Anne  of  Green  Gables  (Marv  Miles  Jfinter)  6 

FORFTrrSONT^OLEPRODUCTIONS 

SUPERIOR  PICTURES 

Dec.  .. — The  Tong  Man  (Sessue  Havakawa)  5 

Dec.  .. — Beckonine  Roads  (Bessie  Barrisca'e)   5 

I)ec.  .. — Seeing  It  Throuirh  (Brentwood  Prod.)  5 

Nov.  .. — A  Fucitive  from  Matrimony  (H.  B.  Warner).. 5 

Nov.  .. — The  Blue  Bandanna  (Wm.  Desfond)  5 

Nov.  .. — The  Tllustrious  Pri"ce  (Sessue  Havakawa)...  5 

Oct.  ..—The  Gray  Wolf's  Ghost  (H.  B.  Warner)  5 

Oct.  .. — Poor  Relations  (Brentwood)   5 

Oct.  ..—Kitty  Kelly,  M.  D.  (Bessie  Barriscale)  5 


SPECIALS 

Dec.  ..—The  Beloved  Cheater  (Lew  Cody)  S 

Nov.  .. — T'je  Broken  Butterfly  (Tourneur)  5 

Oct.  .. — The  Open  Door  (special  cast)  5 

SUPREME  COMEDIES 

Dec.  .. — Struck    Out   2 

Dec.  .  . — Good    Night   Judge   2 

MARTIN  JOHNSON  PICTURES 

Dec.  ..— Tulagi,  A  White  Spot  in  a  Black  Land  2 

Dec.  .. — Tlirougli  the  Isles  of  the  .\ew  .Hebrides  2 

Dec.  ..—The  Home  of  the  llula  Hula  2 

ADVENTURE  SCENICS 

Dec.  .. — I  and  the  Mountains  1 

Dec.  .. — Just  Over  \  onder   1 

Dec.  .. — The   Forbidden   River   1 

SELECT  PICTURES 

Aug.  .. — The  Undercurrent  (Guy  Empey)   6 

Sept.  .. — Faith  of  the  Strong  (Mitchell  I^ewis)  5 

Sept.  .. — A  Scream  in  the  Night  (Special)  5 

Oct.  ..  —  Isle  of  Conquest  (.Norma  Talmadge)  5 

SELZNICK  PICTURES 

(Distributed  Through  Select  Pictures  Corp.) 

Sept.  .. — A  Regular  (lirl  (Elsie  Janis)  

Oct.  .. — The  Country  Cousin   (Elaine  Hammerstein) . .  . 

Oct.  .. — Sealed   Hearts   (Eugene  O'Brien)  

Oct.  .. — The  (ilorious  l,ady   (Olive  Thomas)  

- — Out  Yonder  (Olive  Thomas)   5 

Nov.  .. — The  Broken  Melody  (Eugene  O'Brien)  5 

fMSMEFllclAN^ls 

.Nov.  23 — Flame  of  the   ^'ll'Kon  (Dciiothv  Dalton)  6 

Sei)t.     7— Let  Katie  Do  It  (1).  W.  GriiTith)  5 

UNITED  ARTISTS  CORPORATION 

Dec.  29— When  the  Clouds  Roll  Bv  (Doug    Fairbanks). 6 

Oct.  20— Broken  Blossoms  (D.  W.  Griffith)  6 

Sept.    1 — His  Majesty  the  American  (Doug.  Fairb'ks)..8 


UNIVERSAL  EXCHANGES 

SPECIAL  ATTRACTIONS 

The  Day  She  I'aid  (Francelia  Billingtoii)  5 

The  Pointing   Finger   (Mary   MacLaren)  5 

A  Gun-Fightin'  Gentleman   (Harry   Carey)  5 

Lasca   (Edith   Roberts-Frank   Mayo)  5 

Under  Suspicion  (Ora  Carew-Forrest  Stanley)  S 

His  Divorced   Wife   (Monroe   Salisbury)  5 

The  Trembling  Hour  (Helen  Eddy-Kenneth  Harlan)...  5 

The  Rider  of  the  Law  (Harry  Carey)  5 

The  Brute  Breaker  (Mayo-Adams)   6 

Bonnie,  Bonnie  Lassie  (Nlary  Macl^aren)  6 

JEWEL  PRODUCTIONS,  INC. 

She's  Everywhere  (Enid  Markcy-Montagu  Love)  2 

The  Good  Ship  Rock  'n  Rye  (Mrs.  Joe  Martin-  Jimmy 

Adams)   2 

The  Mite  of  Love  (Mabel  Taliaferro-Robert  F;deson)...2 
The  Right  to  Hai)piness  (Dorothy  Phillips)  8 

THE  GREAT  RADIUM  MYSTERY 

(Fifteen  two-reel  episodes,  starring  Eileen  Sedgwick,  Clen 
Madison  and  Bob  Reeves.) 

Jan.    5 — Thirteenth,  The  Scalding  Pit   2 

Dec.  29— Twelfth.    Shackled   2 

Dec.  22 — Eleventh,  Perils  of  Doom  2 

Dec.  IS — Tenth.   Creeping   Flames   2 

Dec.    8 — Ninth,  The  Roaring  Volcano   2 

Dec.     1 — Eighth.  In  the  Clutches  of  a  Madman  2 

Nov.  24 — Seventh.  A  Flash  in  the  Dark  2 

-Nov.  17 — Sixth,  The  Tunnel  of   Doom  2 

Nov.  10— Thfth,  The  Torture   Chamber  2 

Nov.    3 — Fourth,  The  Swing  for  Life  2 

Oct.  27— Third.  The   Fatal   Ride  2 

Oct.  20— Second.  The  Death  Trap   2 

THE  LION  MAN 

(Fifteen   two-reel  episodes,    featuring  Kathleen  O'Connor 
and  Jack  Perrin.) 

Dec.  29 — The   Flames   of   Hate  2 

Jan.     5 — The    Rope   of    Death   2 

THE  MIDNIGHT  MAN 

(Eighteen  two-reel  episodes,  featuring  James  Corbett.) 

Dec.  29— Eighteenth.   A   Wild    Finish  2 

Dec.  22 — Seventeenth.  The  Cave  of  Destruction  2 

Dec.  15 — Sixteenth,   Hurled   from   the    Heights  2 

Dec.  ■  8— Fifteenth,    The    Wheel    of    Terror  2 

Dec.     1 — Fourteenth,   Flames    of    I-"urv  2 

Nov.  24 — Thirteenth.  A   Fight  to  a  ih'nish  2 

Nov.  17— Twelfth.  The  Tunnel  of  Terror  2 

Nov.  10 — Eleventh,    The    Death    Ride   2 

N'ov.    3 — Tenth,  The  Blazing  Torch   2 

Oct.  27— Ninth,  A  Societv   Hold  Up   "9 

Oct.  20— Eighth.  Tlie  Shadow  of  Fear   ' 

STAR  COMEDIES 

Jan.     5 — Sweet  Patootie  (Lyons  and  Moran)  1 

Dec.  22 — In  the  Good  Old  Days  (I^yons  and  Moran)....) 

T)ec.    8 — Woes  of  a  Woman  (Lvons  anrl  Moran)  I 

Nov.  24 — Ten  Nights  in  a  Tea  Room  (Lvons  &  Moran)  1 

Nov.  10— The  Tick  Tick  Man  (Lyons  and  Moran)   1 

Oct.  27 — Who's  Her  Husband  (Lyons  and  Moran)  i 

Oct.  13 — Regular  Cut  Ups  (Lyons  and  Moran)  1 

VTt  AGR  APH^XCH  ANGES 

The   Birth   of  a   Soul   (Harry   T.   ATorey)  5 

Human    Col'atcral    (Corinne    Griffith)   5 

The    Midnight    Bride   (Gladys    Leslie)  [.5 

The  .Sins  of  the  Mothers   (Anita  Stewart)  5 

VV'hen  a  Man  Loves   (Earle  Williams)   '  5 

SPECIALS 

.Slaves  of  Pride  (Alice  Joyce)   6 

The  Vengeance  of  Durand  (Alice  Joyce)   .7 

The   Climbers    (Corinne   (jriffith)  ........6 


Motion  Picture  News 


ARKANSAS 

J.ittle  Rock — The  S.  A.  Lynch  Enterprises,  In- 
corporated, is  to  erect  a  new  theatre  on  the  corner 
of  Sixth  and  Main  streets,  it  is  announced. 

CALIFORNIA 

Ontario — A  new  picture  theatre  is  in  course  of. 
construction  at  the  comer  of  North  Euclid  and 
East  B  streets.  It  will  be  operated  by  J.  V. 
Spaugh  who  owns  the  Euclid  photoplay  house  in 
that  town  and  will  cost  between  $25,000  and  $40,000. 

Van  Ahiys—K.  B.  Ottestad  and  Lloyd  Cornwell, 
arc  to  erect  a  new  theatre  at  a  cost  of  $20,000. 

Doiiniey — Hogan  Willeford  is  to  erect  a  new 
theatre  on  the  Daniel  Lane  lot  on  Crawford  street. 

Calipatria — H.  M.  Beale  is  constructing  a  new 
theatre.  It  has  been  leased  by  C.  Cunningham,  pro- 
prietor of  the  airdome  and  will  be  operated  as  a 
moving  picture  house. 

Los  Angeles— A  new  theatre  to  cost  $2,000,000 
and  to  seat  4,200,  it  is  said,  will  be  constructed  by 
D.  J.  Grauman  at  the  corner  of  Hill  and  Sixth 
streets. 

Anaheim — Hugo  Strodholl  is  to  construct  a  new 
theatre  on  West  Center  street. 

CONNECTICUT 

Waterbury — A  new  theatre  is  to  be  erected  on 
upper  Main  street  on  the  site  formerly  occupied 
by  A.  Y.  Beach. 

Waterbury — If  present  plans  materialize,  a  new 
theatre  will  be  constructed  on  the  site  of  the  Art 
'heatre  which  was  destroyed  hy  fire. 
Sponsler  harness  shop. 


I  Directory  of  New  Theatres  | 

FLORIDA 

Miami — A  new  theatre  and  office  building  is  to  be 
constructed  at  the  corner  of  Twelfth  street  and 
Avenue  B  on  the  site  of  the  Airdome  building. 

INDIANA 

Corydon — It  is  rumored  that  a  new  picture  house 
may  be  erected  here  within  the  immediate  future. 

South  Bend — The  new  Blackstone  theatre  is  in 
course  of  construction. 

Ft.  Wayne — A  new  picture  house  is  to  be  con- 
structed on  the  site  of  the  Kiser  Block.  Joseph 
Bogenschuetz  has  leased  the  house  and  will  operate 
it  as  a  moving  picture  theatre. 

Otwell- — A  new  picture  theatre  is  to  be  erected 
here.    It  will  be  operated  by  Verne  McGowen. 

ILLINOIS 

Chicago — Ascher  Brothers  are  to  construct  an- 
other new  picture  house  on  the  site  of  the  Marshall 
Field  buildings  at  110-112  N.  State  street. 

Ottawa — Walter  Bosselman  is  to  erect  a  new 
picture  theatre  on  the  building  site  formerly  oc- 
cupied by  Thomas  Glancy. 

Pesotum — A  number  of  local  residents  have 
formed  an  organization  to  construct  a  new  picture 
house  just  south  of  the  Hoffman  drug  store. 

Niantic— Edward  Benedict  is  to  build  a  new  pic- 
ture theatre. 


IOWA 

Caldwell — A  new  $60,000  picture  house  with  a 
seating  capacity  of  800,  may  be  erected  on  Arthur 
street. 

KENTUCKY 

Louisville — A  new  vaudeville  and  picture  theatre 
may  be  erected  on  the  Shirley  site,  Third  and 
Chestnut  streets. 

MASSACHUSETTS 

New  Bedford — Theodore  B.  Baylies,  manager  of 
the  Olympia  theatre  and  local  representative  of 
the  Gordon  interests  has  announced  that  his  com- 
pany is  to  erect  a  new  picture  theatre  and  office 
building  with  a  seating  capacity  of  2,000,  in  the 
center  of  the  city. 

Beverly — Bids  are  being  received  for  the  con- 
struction of  the  new  Ware  theatre  at  the  corner  of 
Cabot  and  Judson  streets.  Work  on  the  structure 
will  be  started  at  an  early  date. 

Adenville — Cote  Brothers  of  Holyoke  are  to  con- 
struct a  new  picture  house  on  Grattan  near  Provi- 
dence street.  It  will  seat  600  and  cost  about 
$15,000. 

MICHIGAN 

Detroit — A  company  headed  by  J.  A.  Haain  i-  to 
build  a  new  picture  theatre  in  the  Highland  Park 
district,  on  Hamilton  boulevard  and  Tuxedo  ave- 
nue.   It  will  seat  about  1,500. 

Flint — Plans  are  being  prepared  for  the  erection 
of  a  new  picture  theatre  on  North  Saginaw  street. 
It  will  seat  800.. 


Two  Big  Fox  Plays  in  Production 


ANNOUNCEMENT  is  made  by 
Fox  Film  Corporation  that 
work  has  begun  on  the  screen- 
ing of  the  well  known  play  "  The 
Penalty"  from  the  pen  of  Henry 
Clifford  Colwell,  with  Madlaine 
Traverse  as  the  star. 

The  story  it  is  said  abounds  with 
dramatic  action  and  contains  many 
stirring  scenes.  During  its  run  at  the 
Manhattan  Opera  House  in  New 
York  in  1912  "The  Penalty"  proved 
to  be  one  of  the  most  popular  of  the 
dramatic  presentations  of  the  year. 
Before  its  production  in  New  York 
it  played  to  capacity  business  in  sev- 
eral of  the  largest  cities  of  the  coun- 
try and  reached  the  Metropolis  with 
an  established  reputation  as  a  big 
winner. 

Miss  Traverse  is  very  enthusiastic 
over  her  new  picture,  as  it  affords 
her    a    role    of    dramatic  strength. 


Betty  Hielburn  who  appears  in  the  star's 
role  in  "  The  Girl  of  the  Sea,"  a  forthcom- 
ing Republic  release 


Madlaine  Traverse  and 
William  Russell  in 
Strong  Vehicles 

"The  Penalty"  is  of  a  decidedly  differ- 
ent type  from  any  story  in  which  she 
has  appeared,  and  is  of  greater  emo- 
tional power  than  "The  Splendid 
Sin,"  "Snares  of  Paris"  or  "Lost 
Money,"  all  recent  Traverse  pictures. 

Denison  Clift,  of  the  Fox  Western 
Scenario  Department,  adapted  the 
stage  play  for  the  silver  sheet. 

Howard  M.  Mitchell  who  is  direct- 
ing Miss  Traverse  in  "The  Penalty," 
promises  a  very  elaborate  production. 
He  has  arranged  for  the  construction 
of  a  number  of  large  and  costly  sets. 

Director  Mitchell  has  provided  Miss 
Traverse  with  a  competent  cast,  in- 
cluding such  talented  artists  as  How- 
ard Scott,  Jack  Rollens,  Ben  Deely. 
Edwin  Booth  Tilton,  Genevieve  Blinn, 
Eleanor  Hancock  and  Correan  Kirk- 
ham. 

The  William  Russell-Emmett  T. 
Flynn  combination  of  star  and  direc- 
tor have  started  their  third  produc- 
tion for  Fox.  "Shod  With  Fire," 
from  the  pen  of  Harold  Titus,  has 
been  adapted  for  the  screen  by  Mr. 
Flynn.  This  same  combination  of 
star  and  director  made  "Eastward 
Ho!"  and  "The  Lincoln  Highway- 
man." 

"Shod  With  Fire,"  is  a  fast  mov- 
ing story  of  the  West.  It  has  appear- 
ed in  book  form  under  the  title  of 
"Bruce  of  Circle  A"  and  as  a  serial 
in  a  popular  magazine  a?  "A  Stallion 
Shod  With  Fire." 

Supporting  the  star  in  this  produc- 
tion, which  will  be  photographed  in 
Arizona,  are  Helen  Ferguson,  Robert 


Cain,  Betty  Schade,  George  Stewart, 
Elson  McDowell  and  Jack  Connelly. 

C.  R.  Wallace,  the  film  editor  and 
assistant  to  Director  Flynn,  has  been 
in  Arizona  several  days  and  has  locat- 
ed spots  near  both  Prescott  and 
Phoenix  where  the  exteriors  of  the 
picture  will  be  made.  As  in  the  case 
of  "The  Lincoln  Highwayman,"  the 
camera  will  be  in  the  hands  of  Clyde 
De  Vinna. 

J.  Anthony  Roach  adapted  Harold 
Titus'  story  for  the  screen. 


Serico  Offers  a  Serial  to 
State  Righters 

George  Wiley  of  the  Serico  Produc- 
ing Corporation,  producers  of  "A 
Woman  in  Grey,"  has  announced  that 
this  serial  will  be  disposed  of  to  state 
right  buyers.  Several  territories  have 
already  been  sold,  and  Mr.  Wiley  feels 
sure  that  the  remainder  of  the  coun- 
try will  be  bought  long  before  January 
22nd,  which  has  been  set  as  the  release 
date. 

Plans  are  already  under  way  for  an 
advertising  campaign  to  reach  every 
exhibitor  in  the  country. 


Dwan  Feature  Well  Received 

"Soldiers  of  Fortune"  Draws  Big  Crowds 
in  East  and  West  Despite  the  Storms 


THE  Realart  officials  report  that 
the  Allan  Dwan  production,  "Sol- 
diers of  Fortune,"  is  drawing  over- 
flow crowds  wherever  the  picture  is 
being  shown,  and  this,  in  some  in- 
stances, despite  the  disadvantage  of 
inclement  weather.  Some  of  the  tele- 
grams recently  received  from  exhibit- 
ors who  have  shown  the  picture  are 
repeated  below. 

A.  G.  Talbot  of  Denver  wires : 
"  '  Soldiers  of  Fortune  '  opened  to- 
day to  tremendous  crowds,  and  we 
were  compelled  to  stop  sale  of  tickets. 
Approximately  three  hundred  stand- 
ing waiting  to  get  in  all  afternoon 
and  night.  Hundreds  turned  away 
notwithstanding  the  fact  that  all  our 
streets  are  in  darkness  and  a  blizzard 
raging  at  night.  We  were  not  per- 
mitted to  open  until  two  thirty,  ac- 
count of  fuel  shortage.  Congratula- 
tions." 


Harry  J.  Wendland  of  Fresno,  Cal.. 
sends  the  following: 

" '  Soldiers  of  Fortune '  broke  all 
records  here  to-day.  Opened  to  over- 
flow crowds.  Everyone  agrees  the 
production  is  wonderful.  Thank  you 
for  splendid  co-operation  which  sets 
a  newer  and  better  standard  for  serv- 
ice for  distributor.  Have  the  fullest 
confidence  in  coming  Realart  Pictures, 
and  look  forward  to  continuation  of 
good  work  already  begim." 

From  J.  M.  Schine  of  Gloversville, 
N.  Y.,  comes  the  following  telegram : 

"  In  a  terrific  rain  storm  crowds 
mobbed  the  doors  of  my  New  H'ppo- 
drome  theatre  for  admittance  to  see 
'  Soldiers  of  Fortune.'  It  has  ex- 
ceeded all  my  hopes.  I  consider  it 
one  of  the  greatest  pictures  ever 
shown  to  the  public.  Congratula- 
tions." 


News  and  Gossip  in  the 
Equipment  World 

\V.  F.  Libman  of  the  Stanley  Frame 
Co.,  is  off  on  a  trip  through  Minne- 
sota.   

The  other  half  of  the  company,  Mr. 
Konicker,  has  just  returned  from  a 
trip  through  Jersey  with  pockets  bulg- 
ing with  orders. 


Last  Week  I  Met — c.  M.  Reinhen 


F.  E.  Mason,  formerly  connected 
with  the  New  York  office  of  Sun-Lite 
Arc,  has  made  a  business  connection 
with  the  Novagraph  Company. 


W.  C.  Smith  of  Nicholas  Company 
recently  returned  from  Montreal  where 
it  is  understood  he  attended  a  con- 
vention of  manufacturers. 


Ir.  T.  Hardeen,  one  of  the  execu- 
tives of  the  Film  Developing  Corpo- 
ration is  a  hand-cuff  king  second  to 
no  one.  Some  time  ago  in  extricating 
himself  from  a  straight  jacket  he  par- 
alyzed one  arm  and  only  within  the 
last  few  days  has  he  been  able  to  use 

it.   

Times  are  rushing  at  the  Pathescope 
office.  The  film  exchange  is  being 
moved  to  larger  quarters  on  the  same 
f^oor  to  take  care  of  expanding  busi- 
ness. 

Recent  visitors  at  Pathescope  in- 
clude F.  G.  Romell,  Cincinnati,  Man- 
ager of  Redpath  and  Deer;  Mr.  Cor- 
nell of  the  Pathescope  Co.,  of  New 
England;  Capt.  Baird  of  the  Philadel- 
phia Exchange ;  and  last,  but  by  no 
means  least  in  importance  to  the  in- 
dustry, Charles  Pathe  himself. 


\Vm.  Roy  Mott  of  the  Research 
Laboratory  of  the  National  Carbon 
Co.,  was  in  New  York  for  a  few  days. 


J.  W.  Farrell  has  accepted  the  posi- 
tion of  Sales  Manager  with  the  Master 
Machine  Tool  Co.,  the  firm  that  is  to 
place  on  the  market  the  new  Master 
projector.   

Dr.  John  Lehr,  head  of  the  chemical 
and  dye  works  of  the  Franco-Ameri- 
can Chemical  Co.,  of  Chicago,  made 
the  rounds  of  motion  picture  labora- 
tories during  the  last  week.  Dr.  Lehr 
achieved  considerable  fame  during  the 
latter  part  of  the  war  by  being  one  of 
the  six  chemists  under  whose  direction 
the  "  mysterious  deadly  gas "  was 
produced.  Due  to  the  armistice  this 
(Continued  in  Fourth  Column) 


Intimate  Items  About  Peo- 
ple You  Know 

Continued  from  first  column) 

gas  never  reached  the  front,  but  its 
invention  and  its  effects  were  known 
to  the  enemies  of  the  Allies  and  it  is 
probable  that  this  fact  help  to  under- 
mine their  morale. 


SOME  of  'em  come  packed  in  small 
bundles.  This  man  is  one  of  them. 
But  like  little  Dick  Kerr  of  the  White 
Sox,  size  only  accentuates  his  ability. 
Rellihan  dropped  into  the  office  a  few 
weeks  ago  and  forthwith  proceeded  to 
paralyze  our  right  hand  with  a  grip 
such  as  we  imagine  a  boa  constrictor 
advocates.  And  accompanying  the 
shake  was  a  smile  a  yard  wide.  All  of 
which  you  may  judge  placards  the  man 
as  having  the  makings  of  a  crack-a- 
jack  salesman. 

Rellihan  who  is  at  present  with  the 
Franco-American  Chemical  Co.,  of 
CHICAGO — don't  overlook  that  word 
CHICAGO — has  had  a  wonderful 
schooling  in  the  arts  and  wiles  of  mer- 
chandising and  salesmanship.  Some 
years  ago  he  was  a  Buyer  for  the 
mammoth  department  store  of  Carson 
Pirie  Scott  and  Co.,  of  Chicago.  While 
in  this  position  he  organized  the  photo- 
graphic department  on  a  progressive 
basis,  and  as  a  result  the  sales  in  this 
one  department  increased  over  four- 
fold. 

After  five  vears  with  Carson  Pirie 


Most  if  not  all  of  the  space  m  the 
Cinemaquipment  Center  has  been  tak- 
en up.  The  exhibit  seems  to  have  be- 
come the  Mecca  of  all  equipment  folk 
visiting  the  Big  Town. 


The  Argus  office  in  the  Center  has 
had  a  change  of  managers.  W.  E. 
Wing  has  been  advanced  to  take 
charge  of  the  Chicago  office  of  the 
same  firm  and  H.  H.  Cudmore  has 
come  on  from  Cleveland  to  fill  Wing's 
place.   

Messrs.  Crabtree  and  Rupert  of  the 
Eastman  Kodak  Co.,  made  a  one  day 
stop  in  New  York  a  few  weeks  ago. 
The  two-of-em  made  the  rounds  of 
the  supply  houses  and  machine  manu- 
facturer's but  the  reason  for  it  all  was 
not  given.  Possibly  George  Eastman 
is  thinking  of  entering  the  projector 
field.   

Dr.  H.  P.  Gage,  one  of  the  authors 
of  "Optic  Projection"  was  in  New 
York  a  few  days  ago. 


Scott  and  Co.,  he  was  made  head  of 
the  high  grade  photographic  equip- 
ment department  of  the  great  Mar- 
shall Field  and  Co.  store  in  the  same 
cit}\ 

Just  before  the  war  Mr.  Rellihan 
looked  ahead  and  saw  the  scarcity  of 
chemicals  which  was  sure  to  become  a 
fact  in  this  country.  On  his  own 
"hook"  he  sent  a  force  of  men  out 
into  the  country  and  purchased  every 
available  surplus  stock  of  photograph- 
ic chemicals.  Even  the  small  town 
drug  store  was  visited.  Soon  the  re- 
sults began  to  be  apparent. 

Large  users  of  chemicals  began  to 
notice  their  supplies  dwindling  with 
no  prospect  of  replenishing  them  from 
European  centres.  Not  having  been 
confronted  with  such  a  situation  be- 
fore they  were  up  against  it.  It  would 
not  have  been  profitable  for  them  to 
have  gone  out  into  the  market  with 
the  idea  of  purchasing  a  small  amount 
here  and  another  supply  there.  Re- 
liance must  be  made  on  someone  who 
knew  where  such  chemicals  could  be 


Robert  Kiewert  is  on  a  trip  through 
the  West  investigating  the  sales  possi- 
bilities of  his  Kinarco  Carbons. 


obtained.  Here  is  where  Rellihan 
stepped  into  the  breach. 

Through  his  own  experience  in  deal- 
ing in  photographic  chemicals  aided  by 
the  information  furnished  by  his  corps 
of  men  in  the  field  he  knew  exactly 
where  the  material  could  be  obtained 
and  could  make  promises  for  delivery 
and  keep  them.  He  was  the  "chemical 
man  of  the  hour." 

For  some  weeks  now  Mr.  Rellihan 
has  been  in  the  New  York  district  in- 
teresting motion  picture  laboratories 
in  his  new  line  of  laboratory  chemicals. 
At  the  present  time  he  is  on  his  way 
to  the  West  Coast  and  the  laboratories 
there.  He  will  call  on  all  of  them  who 
are  interested  in  trying  out  his  AR- 
DEL  line  of  supplies.  We  have  no 
doubt  but  that  he  will  be  as  well  re- 
ceived there  as  he  was  in  the  Metro- 
politan district. 


276    (Equipment  Service) 


Motion  Picture  News 


\A/E  MOTIO^ 
^  ^  GRAPH 


people  extend  to  you  the 
^/jf    Season's  Greetings  and  we  tak 


friendly  co-operation  that  have  made  k'^  V 
our  business  relations  a  personal 


s 


pleasure,  and  have  materially  aided 
us  in  our  efforts  to  give  to  our  cus- 
tomers "Service  that  Serves/' 
may  long  endure.  , 


I 


f 


I     THE  ENTERPRISE  OPTICAL  MFG.  COMPANY  CHICAGO,  ILLINOIS 


December  2  j  ,   1  S>  1  9 


(Equipment  Service)  27> 


Portable  and  Stationary 
M.  P.  Booths 

QUITE  a  complete  study  of  booths  for  motion 
picture  machines  has  been  made  by  the  Shar- 
low  Bros.  Company,  with  a  view  to  having  avail- 
able some  sort  of  enclosure  for  every  need.  In 
this  they  seem  to  have  succeeded  wonderfully  well. 

The  sheet  metal  booth  combines  efficiency,  safety 
and  convenience.  They  are  made  of  sheet  metal 
securely  riveted  to  an  angle  iron  frame  and  can 
be  furnished  in  different  sizes  to  conform  to  space 
that  may  be  conveniently  utilized  in  theatres.  Each 
booth  may  be  taken  down  or  put  up  in  a  few 
minutes'  time,  since  the  floor  and  roof  are  made 
in  panel  sections.  These  panels  are  bolted  together 
with  thumb  screws  and  wing  nuts  and  are  so  per- 
fectly fitted  that  th^y  do  not  require  the  skill  of  a 
mechanic  to  manipulate. 


I        Each   booth   is   fitted   with   an   entrance  door 
I    equipped  with  spring  hinges  and  interchangeable 
'    side  or  end.   The  ventilators  and  openings  are  pro- 
vided with  slides  and  doors  that  close  automat- 
ically. 

A  similar  booth  to  the  above,  except  that  it  is 
constructed  of  asbestos,  is  furnished  by  the  same 
firm  for  use  in  lecture  halls  or  in  churches,  where 
it  is  necessary  to  take  the  booth  apart  and  set  it 
up  without  delay.  The  asbestos  booth  has  the 
I     advantage  that  it  may  be  stored  in  a  small  space. 


Peerless  Standard  Projector 

EVERY  laboratory  which  prides  itself  on  the 
quality  of  its  output  knows  what  a  lot  of  time 
and  effort  is  required  to  properly  inspect  and  edit 
every  print  before  it  is  sent  out  to  the  exchange 
or  purchaser.  For  this  purpose,  no  other  pro- 
jector can  compare  with  the  Peerless  for  the  fol- 
lowing reasons : 

1.  Accessibility  and  ease  of  threading. 

2.  Very  small  current,  with  little  heat  in  the 
lamp. 


3.  Good,  slow  projection  for  cutting  and  patch- 
ing scenes. 

4.  Ease  of  going  back  to  repeat  projection  of 
scenes. 

The  Peerless  Standard  Projector  is  equipped 
with  the  eccentric  star  and  cam  intermittent  move- 
ment, giving  a  60  degree  cam  action,  with  less 
strain  on  the  film  than  the  ordinary  90  degree  star 
and  cam.  With  this  movement,  a  balanced  shutter 
of  three  equal  45  degree  blades  can  be  used,  which 
completely  eliminates  all  flicker  at  normal  speed, 
and  possesses  the  additional  ability  to  project  at 
slow  speed  with  no  more  flicker  than  occurs  in  all 
other  projectors  at  normal  speed.  This  is  of  great 
importance  where  slow  speed  is  desirable  for  pur- 
pose of  careful  examination  of  study  of  a  motion 
picture.  The  film  travels  through  the  projector  in 
a  straight  line  and  is  in  plain  sight  all  the  time. 
In  fact  it  can  be  cut  and  patched  right  in  the  pro- 
jector with  almost  as  much  facility  as  on  the  re- 
wind table,  thus  enabling  the  editor  to  reproject  it 
immediately  and  see  that  the  cutting  was  properly 
jone. 

The  Peerless  Projector  Company  of  32  West 
43rd  Street,  also  furnish  the  projector  with  Enclos- 
ing Magazines,  if  desired.  Note  particularly  that 
in  this  type  the  Magazine  itself  is  hinged  instead  of 
the  usual  cover,  thus  permitting  easy  access  to  the 
entire  circumference  of  the  reel  for  threading  or 
rewinding. 


A  New  Screen 

THE  Minusa  Cine'  Screen  Co.,  St.  Louis,  Mo., 
anounce  a  new  departure  in  the  way  of  pro- 
jection screens  built  for  exclusive  use  in  connection 
with  Mazda  light  equipment  and  known  as  the 
Minusa  Max-da-lite  Screen. 

While  this  surface  has  been  on  the  market  for 
several  years,  the  Minusa  Company  have  withheld 
announcement  until  this  time  pending  expression 
from  the  trade  who  have  installed  this  type  of 
screen.  The  verdict  is  unanimous  in  favor  of  the 
Maz-da-lilc. 

This  screen  comes  in  sizes  from  3'  x  4'  for  the 
portable  home  projector  to  12'  x  16'  for  the  modern 
theatre  and  is  mounted  on  roll  and  batten,  spring 
roller  or  the  well  known  Minusa  patent  adjustable 
stretcher  frame. 

Construction  of  the  Maz-da-lite  surface  from  a 
scientific  standpoint  is  identical  with  that  of  the 
notable  Minusa  Gold  Fibre  screen  with  the  excep- 
tion of  the  final  finish;  which  has  a  greater  re- 
flective power,  necessary  in  overcoming  the  differ- 
ence in  light  strength  between  the  Mazda  and  Arc 
light. 

Experimental  research  during  the  current  year 
in  behalf  of  the  original  metallic  screen  universally 
known  as  the  Minusa  Gold  Fibre  has  developed  a 
90  per  cent,  elimination  of  the  fade-away  from  a 
side  angle  view.  This  revelation,  according  to  ex- 
perts is  a  timely  advance  in  the  direction  of  the 
eagerly  sought  for  perfect  projection. 


There  Is  a  Need  for  System 
in  the  Management 
of  Theatres 

By  Edgar  Bauman 

IN  the  early  stages,  every  business  operates  by 
hand,  or  with  crude  implements  and  machinery. 
The  most  convincing  proof  that  an  industry  has 
won  recognition  is  the  mechanical  aid  that  has 
been  developed  for  its  up-to-date  operation. 

Business,  generally,  has  such  every-day  aides  as 
the  telegraph,  telephone,  the  typewriter,  and  then 
each  individual  line  of  business  has  such  special 
equipment,  as,  for  example,  with  railroads,  the 
safety  air-brake;  in  navigation,  the  wireless;  in 
banking,  the  adding  machine,  etc.,  etc. 

The  motion  picture  industry  has  made  such  mar- 
velous strides  as  an  industry  simply  because  of  the 
rapid  development  of  the  mechanical  aides  neces- 
sary to  perfecting  picture  making. 

Mechanical  aides  are,  of  course,  only  created  in 
response  to  a  real  need  and  demand,  and  when 


perfect  pictures  solved  the  difficulty  of  attracting 
crowds,  exhibitors  turned  to  the  problem  of  in- 
suring themselves  the  maximum  possible  profit 
from  the  crowds  they  attracted,  and  it  was  in  re- 
sponse to  this  very  real  demand  that  such  devices 
as  the  ticket  selling  registers,  ticket  destroyers, 
and  other  mechanical  aides  for  the  business  end  of 
a  theatre  were  devised. 

Insuring  a  business,  and  insuring  the  safety  of 
the  profits  it  should  yield,  is  hardly  second  to  mak- 
ing profits,  and  exhibitors  have  been  quick  to 
recognize  this,  and  arc  rapidly  availing  themselves 
of  the  mechanical  aid  that  will  help  them  to  safe- 
guard their  capital  as  invested  in  tickets  and  their 
cash  as  it  comes  in  to  the  cash  desk. 

No  business  man  who  stops  to  think  can  neglect 
the  important  matter  of  effecting  savings  in  his 
business,  because  every  time  a  dollar  is  saved,  it 
is  rightly  to  be  regarded  as  the  equivalent  of  a  10 
per  cent,  profit  on  $10  business  done,  and  if  a  me- 
chanical aid  eliminates  $500  of  leaks  and  losses  in 
a  theatre  in  a  year,  and  that  theatre  operates  on  a 
10  per  cent,  net  profit  basis,  that  means  that  this 
$500  saved  is  the  same  as  the  profit  that  would 
have  been  earned  if  $5000  more  business  had  been 
done  during  the  year. 

When  a  busiii-c^s  man  comes  to  recognize  such 
vital  facts  as  these,  he  never  hesitates  to  put  money 
into  any  mechanical  safeguard  that  will  help  him 
to  operate  his  business  more  efficiently  and  that 
will  eliminate  some  of  the  leaks  and  losses  that  are 
inevitable  where  there  is  no  exact  record  of  busi- 
ness transactions  where  money  and  ticket  are  haU' 
died  by  hand. 

The  fact  that  so  many  splendid  mechanical  aides 
for  the  business  department  of  a  theatre  have  been 
perfected  in  the  last  decade  is  a  tribute  to  the  im- 
portance of  the  motion  picture  exhibiting  field,  and 
is  also  a  high  tribute  to  the  progressiveness  of  the 
exhibitor. 

Old  Gorgon  Graham  wisely  said :  "  I  employ  an 
optimist  to  get  results,  and  a  pessimist  to  figure 
them  up,"  so,  too,  a  wise  exhibitor  is  an  optimist 
in  employing  every  possible  means  of  attracting 
business,  and  employs  mechanical  aides  that,  while 
they  are  not  exactly  pessimistic,  register  facts  and 
tickets. 

The  type  of  men  that  have  forged  to  the  front, 
as  the  leading  exhibitors  of  the  country,  are  in 
themselves  a  strong  argument  of  the  importance 
of  the  business  side  of  a  theatrical  enterprise. 
These  leaders  in  the  motion  picture  exhibiting 
field  are  not  flashy  P.  T.  Barnums,  but  cool-headed 
shrewd  business  men,  who  recognized  early  in 
their  careers  that  the  test  of  a  successful  theatre 
is  not  the  amount  of  business  it  does  in  a  year, 
but  the  net  profit  it  jields  in  that  time. 

It  is  net  profits  from  which  the  exhibitor  has 
to  take  his  income;  it  is  net  profits  that  enabled  the 
single  theatre  to  grow  to  a  chain  of  theatres;  and, 
just  as  one  of  our  big  business  magnates  said  to 
a  young  man :  "I  do  not  care  how  much  money 
you  make,  but  how  much  you  save,"  so  the  wise 
exhibitor  does  not  concern  himself  simply  with 
how  much  business  he  does,  but  how  much  actual 
net  profit  he  gets  from  this  business  done. 

The  fact  that  almost  all  progressive  and  suc- 
cessful theatres  employ  these  mechanical  aides  is 
proof  in  itself  that  they  contribute  to  the  success 
of  an  enterprise,  and  a  wise  exhibitor  employs 
every  available  aid  trying  to  build  his  enterprise 
to  the  biggest  success  it  is  capable  of. 


A  Film  Protector 

REALIZING  the  need  existing  in  many  theatres 
using  first  run  film,  for  some  means  by  which 
green  film  may  be  run  through  without  trouble, 
a  firm  in  St.  Louis  has  perfected  a  device  for  this 
purpose  called  the  Werner  Film  Protector.  A 
sample  has  been  received  and  given  a  thorough  try 
out.   The  result  was  very  satisfactory. 

The  Protector  will  be  found  to  give  far  more 
satisfactory  results  than  the  old  method  of  hand 
waxing  besides  being  speedier  in  operation. 

Fig.  1  shows  the  Protector's  working  position.  It 
is  placed  on  the  rewind  bench  between  the  two  reels 
in  the  relative  position  shown.  Sticks  of  the  wax- 
ing compound  extend  through  the  tubes  and  are 


278    (Equipment  Service) 


Motion  Picture  News 


forced  against  a  spacer.  The  space  between 
ends  of  sticks  of  compound  will  then  be 
the  exact  width  of  the  picture  on  the  film. 


Film  Waxer  in  Operation 


To  operate,  the  film  is  passed  through  the  rollers 
over  the  sticks  of  compound  with  emulsion  side 
downward.  Due  to  the  position  of  the  device  with 
respect  to  rewinding  reels  aided  by  the  weaving 
path  of  the  film,  there  is  considerable  pressure  be- 
tween compound  and  film  strip  when  the  latter  is  in 
motion.  This  pressure  causes  a  certain  amount  of 
the  wax  like  compound  to  be  picked  up  by  the  edges 
of  the  film  on  emulsion  side,  forming  an  excellent 
lubricant  when  later  used  in  the  projector. 

It  is  needless,  here,  to  set  forth  the  advantage 
of  such  protection  on  new  film.  Every  projec- 
tionist who  has  handled  "  first  run  stuff  "  knows  the 
evils  encountered. 

The  Werner  Film  Protector  is  well  made  and 
finished  and  should  last  for  years  with  ordinary 
attention.  With  the  projectionist  using  the  average 
amount  of  care,  the  protector  will  be  of  real  help 
in  any  theatre.  Its  cost  is  not  excessive  and  the 
charge  of  extra  sticks  of  compound  slight.  All  in 
all,  it  is  a  fine  piece  of  equipment  and  an  advant- 
ageous buy  for  those  still  affected  with  emulsified 
tension  springs  and  aperture  plates. 


Fire  Exit  Bolts 

THE  Sargent  bolts  are  made  of  rugged  material 
and  are  well  designed  in  every  particular. 
Only  a  slight  pressure  on  the  handle  is  needed  to 
operate  the  top  and  bottom  latches.  They  cannot 
be  operated  by  any  means  from  the  outside  of  the 
door.  By  a  change  in  the  "  bottom  strike "  the 
bolts  may  be  made  applicable  to  any  form  of  thres- 
hold and  for  any  threshold  material. 


The  illustration  shows  the  fire  exit  bolt  with 
cylinder  mortise  latch  and  with  a  door  handle  on 
the  outside  of  door.  This  exit  bolt  is  operated 
from  the  inside  by  a  slight  pressure  on  the  bar 
and  from  the  inside  by  the  thumb  piece.  By  means 
of  a  key  the  thumb  piece  may  be  set  so  that  the 
bolt  can  only  be  operated  from  the  inside. 


The  Houseman  Printer 

THE  latest  model  Housman  printer  is  shown  in 
Fig.  1.  This  illustration  also  shows  the  method 
of  threading  up  the  film  wherein  the  top  positive 
loop  is  slightly  larger  than  the  negative  loop  at 
the  point  where  the  films  leave  the  feed  or  top 
sprocket. 

These  printers  may  be  equipped  with  take-up 
brackets  for  both  negative  and  positive  films,  but 
the  manufaclurer.s  agree  with  many  users  that  the 
fewer  number  of  times  the  negative  is  rewound 
on  a  take-up  the  better  will  be  the  quality  of  that 
film  after  being  used  a  number  of  times.  For  this 
reason  the  Housman  printer  is  listed  with  only 


the  positive  take-up. 

The  cam  and  its  housing  which  actuates  the  finger 
movement  are  arranged  in  such  a  way  that  there 
is  no  danger  of  irregular  movement  in  these  parts, 
means  being  provided  for  automatically  taking  up 
all  lost  motion  that  might  occur  at  these  points, 
thus  assuring  rock  steady  pictures  in  the  finished 
print. 

Static  and  scratches  are  eliminated  by  means  of 
a  tension  release  supplied  with  the  printer.  At  the 
same  time  this  arrangement  creates  the  condition 
that  allows  the  machine  to  be  run  at  high  speed 
without  fear  of  tearing  the  sprocket  holes. 

When  the  print  is  being  exposed  the  pressure 
applied  is  sufficient  to  smooth  out  all  roughness 
which  may  appear  at  the  perforations. 

The  test  printing  clutch — not  shown  in  the  illus- 
tration— is  used  for  making  a  positive  test  print 
from  the  negative  before  making  the  actual  print 
and  is  so  arranged  that  by  releasing  the  clutch 
the  machine  performs  one  operation,  thereby  mak- 
ing one  exposure,  leaving  the  shutter  closed,  thus 
allowing  the  operator  to  extend  the  light  to  a  point 
further  away  and  repeat  the  operation  to  the  extent 
of  six  or  more  exposures.  A  test  piece  so  made 
will  show  a  gradual  gradation  of  pictures  from  one 
end  of  the  film  where  the  light  was  close  up  to 
the  aperture,  being  dark  to  the  last  exposure ; 
where  the  light  was  further  away  being  very  light, 
thus  allowing  the  operator  to  choose  the  most 
suitable  distance  for  placing  the  light  to  print  the 
entire  screen  from  which  the  test  print  was  made. 
This  clutch  device  is  thrown  out  of  action  by  sim- 
ply turning  a  small  nut  and  the  machine  will  then 
run  as  though  equipped  with  the  regular  pulley 
as  supplied  with  the  countershaft  equipment.  In 
case  a  battery  of  printers  is  used,  only  one  machine 
is  equipped  with  this  test  clutch. 


The  Transverter 

FROM  reports  that  can  be  gathered  it  seems 
that  the  makers  of  the  Transverter  are  satisfied 
with  the  present  machine  and  do  not  contemplate 
any  material  change  in  its  construction  and  design 
during  the  early  part  of  1920.  The  factory  has  been 
working  at  top  notch  speed  in  an  endeavor  to  catch 
up  with  the  demand,  for  the  first  machines  that 
went  out  on  the  market  gave  such  good  satisfaction 
that  other  machines  were  ordered. 

As  the  majority  of  persons  interested  in  the 
technical  equipment  of  theatres  know,  the  Trans- 
verter is  a  vertical  motor  generator  set  used  for 
changing  the  ordinary  alternating  current  into 
direct  current  for  the  projector  arc.  Machines 
for  either  single  arcs  or  double  arcs  are  made.  The 
latter  type  is  to  be  preferred  for  motion  picture 
work  because,  due  to  the  fact  that  it  is  the  so- 
called  series  arc  type,  it  is  possible  to  operate  two 
arcs  at  the  same  time  from  the  single  machine. 
In  theatres  where  the  projection  is  considered  to 
be  one  of  the  drawing  cards,  much  attention  is 
paid  to  the  accurate  fading  out  of  one  reel  into 
another.  This  requires  that  the  incoming  arc  be 
running  smoothly  at  the  moment  it  starts  to  throw 
its  picture  on  the  screen.  With  the  Transverter 
this  is  a  simple  matter,  as  no  adjustments  whatso- 
ever have  to  be  made.  A  few  seconds  before  the 
change-over  the  second  arc  is  struck  just  as  if  it 
were  to  be  run  from  a  separate  motor  generator 
set  and  the  design  of  the  Transverter  causes  the 
voltage  to  Tdc  automatically  brought  to  the  desired 
point. 

A  complete  article  on  the  Transverter  vAW  appear 
in  an  early  issue. 

Fidelity  Electric  Co, 

AFTER  the  motion  picture  machine  came  into 
wide  use  everything  connected  vnth  it  was 
scrutinized  by  the  alert  inventor  w'ith  the  object  of 
bettering  the  operating  conditions,  and  therefore 
many  appliances  were  developed  which  led  to  a 
revolution  of  the  original  methods. 

At  one  time  the  safety  rules  forbade  the  use  of 
motor  drive,  but  the  great  advantage  of  this  form 
of  drive  over  the  hand  crank  forced  the  use  of 
the  electric  motor,  and  this  led  to  its  improvement 
to  meet  the  special  conditions. 


The  Fidelity  Electric  Co.  of  Lancaster,  Pa.,  was 
among  the  first  in  the  field,  and  they  some  time 
ago  put  on  the  market  the  motor  shown  in  the  cut 
This  motor  is  enclosed,  is  well  built  and  carefully 
insulated,  and  all  outside  live  points  are  eliminated. 
It  is  easily  attached,  as  shown  by  the  illustration, 
and  by  means  of  a  lever  placed  in  front  is  readily 
adjusted  to  the  speed  requirements  of  the  projec- 
tion machine. 


Fidelity  Motor  on  Projector 


It  is  furnished,  as  ordered,  for  direct  current  or 
alternating  current  in  any  of  the  commercial  fre- 
quencies. • 

The  motor  and  machine  as  shown  was  taken 
from  the  photograph  of  L.  M.  Swaab,  Philadelphia. 
Pa.,  who  markets  these  outfits  in  Philadelphia  and 
vicinity. 


The  Universal  Af.  P.  Camera 

To  the  many  excellent  features  of  the  Universal 
motion  picture  camera  there  has  been  added  ai 
Built-in  Dissolve  which  is  meeting  with  great  favor 
by  professional  cameramen  everywhere. 

The  new  attachment  is  extremely  simple.  Thf 
shutter  of  the  Universal  is  in  the  form  of  a  rotat- 
able  disc  having  an  adjustable  sector- shaped  open- 
ing through  which  the  exposure  is  made.  Suitable 
mechanism  is  provided  for  gradually  changing  the 
size  of  the  shutter  opening  while  the  camera  is  ir 
operation.  This  mechanism  is  thrown  into  opera- 
tion by  a  control  lever  on  top  of  the  camera.  Il 
the  control  lever  is  moved  forward  the  shuttei 
starts  to  open  and  increase,  giving  the  fade-ir 
effect.  If  the  control  lever  is  moved  backward  th( 
shutter  opening  gradually  decreases,  producing  i 
fade-out  effect. 

At  the  back  of  the  camera  is  a  shutter  indicate: 
which  gives  a  graphic  indication  of  the  shutte 
opening  at  all  times.  This  is  only  one  of  thi 
features  on  the  Universal  that  has  helped  to  maki 
the  camera  so  well  known  in  the  world  of  th« 
motion  picture. 

Other  points  of  interest  about  this  camera  ar 
also  of  interest.  For  instance,  it  is  a  fact  tha 
every  moving  part  of  the  Universal  is  connectei 
to  one  main  casting,  a  feature  of  construction  tha 
insures  permanent  optical  adjustment.  The  camer 
cases  are  all  of  reinforced  aluminum  and  seasone< 
selected  hardwood  especially  treated  to  eliminat 
warping.  One  large  master  gear  drives  all  movin; 
parts  on  the  Universal ;  furthermore  there  are  n 
projecting  parts  to  make  the  camera  cumbersom 
and  unwieldy. 

Newman's  Recent  Install- 
ations 

THE  Newman  Manufacturing  Company,  Cir 
cinnati,  Ohio,  and  Chicago,  111.,  have  installe 
at  the  Auditorium  Theatre  some  very  beautifi 
hand  carved  wood  Photo  Display  Cabinets,  vniO 
hinged  glass  doors  around  the  front  entrance  co. 
umns,  also  a  hand  carved  Ticket  Booth  of  th 
Dolphin  design. 

The  Newman  Company  are  also  installing  at  ti 
Mecca  Theatre,  Dayton,  Ohio,  some  very  attractiv 
metal  Unit  Display  Cabinets  in  the  statuary  bron? 
finish  which  does  not  require  polishing. 


D  e  c  e  m  b  e 


r  27,  ipip 


(Equipment 


Service)  279 


WestinghouseMotionPicture  Motor 
Generator 


J      rHANCR.  M'-"" 


We»tl...ouse  .Xectrlc  .  MT.  Co. 
LOB  Angeles. Cal. 

twee  phase        l^f--;"c  n  ^  ^^i^^Vof^ost  us  o«o 
from  you  ln^M»y,l,  li^'^rgoodTondltlon  as  the  day 

-VtVX^rln  that  oar  P-^r-rsra^Vc 

favora^ly^^itHh^^^^^  ^e  U^t  t.ou.Xe.  oC 

do  laio«  ISnTshowran.  territory  within 

tue  average  «,fp^it*°to  ope^  ^eryT^aa  ""^ 
rour-^fnertrfe'n  the  tl.c  eo.es.  ^ 
Very  truly*  ^ 


  The  above  letter^peaks^or  itself .  ^  ^  

"Ajo^is^  located  in  the  very  center  of  the  Arizona  desert,  miles  from  any  «vhere. 
A  break-down  of  equipment  in  such  a  location  would  mean_a  tie-up  "of  several 
weeks  before  new  parts  could  be  obtained.  _  _^ 

You,  Mr.  Owner,  may  be  more  favorably  located.  But  isn't  this  d^endabiiity 
just  as  important  to  you;  why  not  make  it  your  first  consideration? 

Write  our  nearest  district  office  for  further  information  regarding  West- 
inghouse  Motion  Picture  Motor-Generators. 

WESTINCHOUSE  ELECTRIC  &  MANUFACTURING  CO. 
EAST  PITTSBURGH,  PA. 

Sales  Offices  in  all  Large  American  Cities 


w 

AwestinghouseA 
electric 


2SU    (Equipment  Service) 


Motion  Picture  News 


New  Goerz  Amber  Celluloid 
Blade  Round  Dissolve 

AXOTHER  addition  to  the  Goerz  Dissolve  Ef- 
fect Devices  is  the  Goerz  Amber  Blades  Dis- 
solving &  Vignetting  Device,  similar  to  our  well 
known  Goerz  Round  Closing  Dissolving  Device, 
but  instead,  as  the  name  indicates,  of  the  steel 
diaphragm  leaves,  as  employed  in  the  regular  de- 
vice, is  furnished  with  amber  colored  celluloid 
diaphragm  blades.  These  blades  do  not  shut  out 
the  light  entirely,  when  the  shutter  is  closed,  but 
give  the  finished  picture  (positive)  the  effect  of 
a  scene  taken  on  a  foggy  day.  When  the  amber 
diaphragm  is  opened  up  for  a  certain  spot  or 
vignette,  the  picture  taken  through  the  free  open- 
ing will  be  exposed  correctly  while  the  portion 
covered  by  the  celluloid  leaves  will  be  underex- 
posed. The  finished  picture  (positive)  will  show 
a  darker  circle  around  a  perfect  exposed  picture, 
through  which  the  action  in  the  picture  can  still 
be  seen.  It  will  have  the  appearance  of  a  spot- 
light and  is  for  this  very  reason  often  also 
called  spotlight  effect. 

Not  this  effect  alone  can  be  obtained,  many 
other  pleasing  effects  may  be  obtained  by  the  use 
of  the  sliding  base,  or  the  Regular  Goerz  Round 
dissolve  in  connection  with  the  Amber  Dissolve, 
by  use  of  an  intermediate  adapter.  One  can  make 
double  exposed  circles,  circle  dissolves  or  cor- 
ner dissolves  or  use  both  devices  alternately. 

In  short,  there  is  a  new  field  opened  for  the 
inventive  cameraman. 


ALTHOUGH  Goerz  is  the  manufacturer  of  a 
number  of  devices  for  use  in  professional 
cinematography,  space  forbids  a  lengthy  descrip- 
tion of  the  entire  line  at  this  time.  Two  will  be 
mentioned — the  Round  Closing  Dissolving  and 
vignetting  device  and  the  Double  Exposure  At- 
tachment. 


Round   Closing  Device 

The  Round  Closing  Dissolving  and  Vignetting 
Device  is  shown  in  the  illustration  with  its  hask 
box  attachment  removed  and  mounted  on  a  Bell 
and  Howell  Front  Vignetting  attachment.  This 


Double  Exposure  Device 


device  is  especially  designed  for  use  on  B.  &  H. 
cameras  and  has  proven  to  be  a  marked  success. 


The  B.  &  H.  Vignetting  attachment  is  clamped 
under  the  tripod  tilt  and  is  the  same  as  is  furnished 
bj'  the  B.  &  H.  company.  In  place  of  the  extension 
tube,  Goerz  furnishes  a  short  tube  for  the  vignet- 
ting attachment  and  the  cost  of  this  tube  is  included 
in  the  price  of  the  sliding  base. 

Double  exposures  have  become  so  common  that 
the  cinematographer  must  have  a  double  exposure 
device  in  his  kit  for  use  when  called  upon.  The 
Goerz  device  is  mounted  on  an  extension  tube  and 
sliding  base  together  with  Round  Dissolving  and 
Vignetting  Device  and  Mask  Box  Attachment. 
This  device  may  be  attached  to  any  make  of  camera 
which  is  already  fitted  with  the  other  devices  just 
mentioned.  The  double  exposure  device  is  a  sep- 
arate attachment  which  is  interchangeable  with 
the  Goerz  square  closing  Dissolving  Device. 


B,  &  H.  Cinema  Equipment 

IN  line  with  the  established  policy  of  the  Bell 
&  Howell  Company  of  supplying  motion  picture 
machinery  par-excellent  to  the  producer  and  labor- 
atory man,  the  ensuing  year  holds  promise  of  im- 
portant developments  of  far  reaching  consequence 
to  the  industry  in  general  and  the  contemplated 
user  of  cinema  machinery  in  particular. 

The  engineering  facilities  of  this  organization 
are  ever  on  the  alert  for  improvements  and  addi- 
tions to  the  already  staple  line  and  are  constantly 
showing  material  results  of  these  assiduous  re- 
search efforts  by  effecting  minor  changes  that  con- 
tribute toward  the  betterment  of  the  apparatus. 

Starting  twelve  years  ago  with  the  manufactur- 
ing of  projection  machines  in  view,  it  was  soon 
found  that  the  needs  of  the  producer  were  more 
urgent  and  afforded  a  more  fertile  field  for  the 
inventor  and  pioneer  laying  the  foundation  of  the 
industry.  The  feasabilitj'  of  this  charge  was  soon 
proven  conclusively  by  the  increasing  demand  for 
the  first  machine  made  which  was  the  perforator 
and  from  that  period  to  the  present  time  the  in- 
ability of  the  manufacturers  to  keep  pace  with  the 
steadily  increasing  demand  stands  as  an  undisputed 
tribute  to  their  meritorious  qualities. 

The  development  to  the  present  magnitude  while 
meteoric  in  the  extreme  is  only  characteristic  of 
many  other  successful  units  involved  in  the  art  of 
picture  making.  This  can  all  the  more  truly  be 
said  of  the  production  end  as  is  evident  by  the 
rapid  strides  made  in  story  construction  and  along 
directorial  lines  in  the  astonishing  short  space  of  a 
few  years.  The  days  when  the  five  hundred  foot 
comedy  was  the  headliner  and  the  novelty  of  the 
science  held  sway  with  one's  imagination  seems 
onjy  a  fortnight  ago  and  in  contrast  to  this  is  the 
silent  drama  of  today,  a  complete  entertainment  in 
itself  instead  of  a  filler  in  between  performances. 

During  this  period  of  development  there  was  an 
unmistakable  difference  between  the  circumstances 
surrounding  the  efforts  of  the  producer  and  those 
interested  in  the  mechanical  side  of  the  industrj-. 
Obviously,  both  had  to  consider  the  ultimate  con- 
sumer which  from  the  producer's  standpoint  was 
the  public.  If  one  production  slightly  exceeded  its 
predecessor  in  tenacity  of  plot  or  thrilling  climax, 
its  superiority  was  immediately  acclaimed  by  the 
public,  in  most  cases  before  the  final  print  left  the 
cutting  room.  But,  had  the  manufacturers  of  ma- 
chinery such  a  ready  audience  or  such  buoyant  in- 
fluences? He  first  had  to  pass  through  an  ex- 
pensive experimental  stage  and  after  finally  mar- 
keting the  product  was  required  to  enlist  all  the 
available  gray  matter  to  impress  on  his  prospective 
customers,  the  producer,  what  was  needed  in  the 
way  of  economical  equipment.  This  idea  of 
ecenomy  was  difficult  to  convey  owing  to  the  ap- 
parent enormous  returns  for  a  picture  and  its  re- 
sultant effect  on  the  makers,  whose  sweet  dreams 
of  sudden  prosperity  completely  eclipsed  the  basic 
principle,  namely,  that  of  cost  regulation  which  had 
to  be  considered  first.  However,  thanks  to  the 
sound  minded  builders  of  the  industry  who  held  to 
the  more  conservative  business  methods  and  alwaj-s 
had  one  eye  on  "economy-in-the-making." 

In  keeping  with  this  the  high  degree  of  efficiency 
and  the  parts  played  hy  Bell  &  Howell  apparatus 


along  the  entire  line  from  the  making  of  the  pic- 
ture with  the  camera  and  including  perforators, 
printers,  splicing  and  measuring  machines  hold  an 
undisputed  place  in  contributing  to  the  final  make- 
up of  the  completed  picture.  This  entire  line  is  so 
well  known  that  little  need  be  said  other  than  a 
slight  perusal  of  their  important  features,  many  of 
which  are  of  recent  addition. 

{Continued  on  page  298) 


I 

Fulco  Predicts  Great  Year 

THE  E.  E.  Fulton  Company,  under  the  able 
guidance  of  E.  E.  Fulton  and  his  sons,  Carl, 
L.  M.  and  Ralph,  widely  known  to  the  moving  pic- 
ture world  as  the  "  Fulco  Four,"  is  closing  a  year 
of  splendid  achievement  and  is  looking  forward  to 
even  greater  things  in  1920.  The  father  and  three 
sons  work  together  like  parts  of  a  well  oiled  ma- 
chine and  have  made  themselves  famous  for  ser- 
vice and  their  close  personal  touch  with  the  trade. 

Despite  the  expansion  of  their  plant  during  1919, 
orders  are  piling  up  faster  than  they  can  be  filled, 
and  equipment  to  further  expand  the  capacity  of 
ihe  Fulton  factory  has  been  ordered  for  the  new 
.\ear,  much  of  it  to  be  rushed  by  express.  New 
lines  are  being  continually  added,  and  it  is  the  in- 
tention of  the  E.  E.  Fulton  Company  ultimately 
to  manufacture  and  supply  everything  in  the  acces- 
sory field,  except  projection  machines  and  gene- 
rator sets.  Work  is  now  progressing  on  new  ac- 
cessories of  great  interest  to  the  moving  picture 
industry  as  a  whole,  and  some  surprises  are  prom- 
ised in  the  near  future. 

Among  the  improvements  to  be  made  shortly 
after  the  new  year  is  the  installation  of  an  up-to- 
date  display  and  demonstrating  floor,  showing  fire- 
proof booths,  machines,  Speedco  arc  controls,  and 
all  of  the  numerous  devices  being  manufactured  by 
the  Fulton  Company.  The  chemical  department 
also  will  be  enlarged  to  meet  the  demand  for  its 
various  products,  including  their  famous  cement. 

Mr.  E.  E.  Fulton,  who  is  one  of  the  veterans  of 
the  moving  picture  industry  and  one  of  the  leaders 
in  safety  propaganda,  speaking  of  developments  of 
the  past  year,  said  he  was  impressed  with  the  awak- 
ening of  theatre  men  to  the  necessity  of  safeguard- 
ing the  public  by  purchasing  the  best  equipment, 
even  going  further  than  required  by  the  local  ordi- 
nances in  many  cases.  Another  forward  step  made 
by  the  exhibitors  is  their  realization  of  the  neces- 
sity of  the  finest  possible  projection,  as  is  evi- 
denced by  their  willingness  to  spend  money  freely 
to  secure  it. 

Mr.  Fulton  does  not  pose  as  a  prophet,  but  be- 
lieves that  the  best  year  in  the  history  of  the  mov- 
ing picture  and  accessory-  industrj^  is  ahead  of  us, 
and  is  clearing  the  decks  for  action  at  his  plant  in 
order  to  keep  up  with  the  demand  for  Fulco  prod- 
ucts which  he  foresees. 


A  Slide  Container 

D.  R.  S.,  St.  (Catherine,  Ont. :  Am  sending  you 
a  question  about  how  to  obtain  better  results  on 
A.  C. 

I  also  have  a  good  little  idea  for  keeping  slides. 

The  bottom  and  front  are  carved  out  to  allow 
slide  to  pass  through.  Car\-e  a  little  out  of  the 
bottom  so  you  can  get  your  forefinger  under  slide 
to  pull  it  out.  The  box  I  have  sketched  here  is  a 
double  one  for  two  sets  of  slides. 

Reply :  D.  R.  S.  sent  a  sketch  which  might  have 
been  reproduced  but  seems  to  us  to  be  hardly  neces- 
sary because  of  the  clearness  of  his  description. 
A  scheme  of  this  sort  should  find  ready  use  in  a 
large  number  of  projection  rooms  where,  at  the 
present  time,  slides  are  thrown  around  and  laid 
about  without  systeqj. 

D.  R.  S.'s  questioB  on  A.  C.  was  answered  at 
length  several  weeks  ago  while  the  News  was 
being  published  in  the  smaller  size.  If  he  did  not 
see  the  answer  we  will  repeat  it  in  some  future 
issue. 


Nicholas  Power  CoMmNY 

I NCORRORATED 

Edward  Earl,  President 

90  GOLD  ST.  NEW  YORK 


(Equipment  Service) 


Motion  Picture  News 


A.  F.  Victor  Backs  A  Theory  With 

Cash — The  Hardest  Talk  Known 

His  Belief  in  the  Safety  Standard  Leads 
to  the  Formation  of  New  Company 


AN  event  of  considerable  interest  to  everyone 
interested  in  the  non-theatrical  branch  of  the 
industry  is  the  formation  of  the  Victor  Safety 
Film  Corporation. 

The  intent  and  purpose  of  the  new  corporation 
is  a  specialized  film  service  applicable  to  the  needs 
of  the  users  of  portable  projectors.  The  creation 
of  such  a  service  is  of  tremendous  importance  and 
interest  to  all  those  using  motion  pictures  outside 
the  professional  theatre. 

The  non-theatrical  branch  of  the  "  movie"  indus- 
try has  heretofore  been  in  somewhat  the  same 
predicament  as  the  youngest  member  of  a  large 
family — compelled  to  use  the  cut-downs  and  made 
over  outfits  of  its  larger  brothers,  the  result  being 
frequently  none  too  successful. 

How  best  to  realize  and  materialize  the  wonder- 
ful possibilities  of  the  educational  field  for  motion 
pictures  is  a  problem  which  has  at  one  time  or 
another  occupied  the  interest  of  practically  every 
person  connected  with  the  industry. 

Manufacturers  of  projectors,  producers  of  film, 
have  one  and  all  been  approached  by  eager  pros- 
pective users  of  their  products.  People  seeking 
with  the  keenest  interest  how  to  take  motion  pic- 
tures into  their  schools,  churches,  clubs  factories 
and  homes.  The  users  saw  the  tremendous  capa- 
bilities for  service  to  them  of  the  motion  picture ; 
manufacturers  saw  the  wealth  of  the  field  for  their 
output. 

The  user  and  the  manufacturer  have  been  strug- 
gling to  make  supply  and  demand  coincide,  but  the 
result  has  been  by  no  means  perfect. 

There  have  been  so  many  aspects  to  the  problem ; 
and  the  tools  with  which  we  sought  to  solve  them 
were  too  unwieldy  for  the  field.  We  attempted  to 
^■arry  into  the  educational  field  the  same  apparatus 
and  equipment  which  had  been  so  ideal  in  the 
amusement  field.  It  was  like  confusing  the  field 
of  service  of  the  passenger  automobile  and  the 
motor  truck — a  case  of  attempting  to  take  our 
guests  to  the  opera  in  a  delivery  truck. 

An  equipment  may.  be  absolutely  perfect  in 
serving  its  own  field,  and  become  nothing  but  an 
aggravation  and  a  menace  when  transferred  to  a 
field  of  different  requirements  but  related  interest. 

The  educational  and  amusement  ends  of  the 
industry  are  related  by  their  interests  in  motion 
pictures,  and  hopelessly  divided  by  the  difference 
in  their  needs  of  presentation. 

To  the  theatre  the  projector  is  a  permanent  in- 
stitution, an  actual  part  of  the  architectural  con- 
struction. It  is  lined  up  with  the  screen  angle, 
specially  wired  with  its  heavy  cable,  and  its  extreme 
weight  firmly  anchored  to  the  cement  floor  of  its 
fire-proof  booth — all  adequate  and  logical  features 
for  a  machine  whose  place  of  service  is  definitely 
located.  Absolute  safety,  perfect  screen  results — 
a  wonderful  tribute  to  the  ingenuity  of  the  human 
mind. 

But  attempt  to  take  this  splendid  servant  into 
the  college  where  it  is  needed  first  in  one  class 
room  and  then  another;  or  apply  its  use  to  factory 
advertising  where  it  must  be  taken  from  place  to 
slace  by  a  salesman,  or  into  your  home,  where  it 
must  make  its  appearance  in  your  drawing  room 
gracefully,  and  its  exit  conveniently,  and  you  have 
the  most  awkward  and  aggravating  conditions  con- 
fronting you.  And  if  its  portability  is  essential, 
how  much  more  important  is  the  element  of  safety. 
Not  one  tithe  of  the  latter  quality  can  be  sacrificed. 
In  the  center  of  a  crowded  church,  in  the  class 
room  where  the  machine  is  frequently  operated  by 
one  of  the  students,  in  your  own  home,  surrounded 
by  your  children — the  machine  MUST  have  every 
element  of  safety.  The  portable  projector  must 
protect  its  users  are  thoroughly  as  the  professional 
machine  in  the  theatre. 

To  do  this  and  retain  its  portability  was  the  nut 
the  manufacturers  were  called  upon  to  crack. 

To  make  a  portable  machine  to  use  professional 
standard  film  and  meet  all  the  requirements  of 


safety,  was  to  make  a  portable  machine  that  re- 
quired a  motor  truck  as  a  porter !  On  the  other 
hand,  to  make  a  portable  machine,  using  profes- 
sional standard  film,  that  was  really  portable,  meant 
to  strip  it  of  all  the  safety  equipment  prescribed 
by  the  Board  of  Underwriters,  which  so  adequately 
protects  the  operator  and  audience  in  the  theatre. 
The  result  was  a  product  which  was  an  outlaw, 
serving  its  users  clandestinely  and  precariously. 

Another  angle  of  this  dilemma  of  many  difficul- 
ties has  been  the  fact  that  there  was  no  inspiration 
for  the  production  of  purely  educational  film.  So 
long  as  the  projectors  were  many  of  them  classed 
as  outlaws,  the  producers  shied  at  the  idea  of 
investing  their  money  in  film  production — the 
vehicle  for  projection  was  too  uncertain.  To  be  a 
healthy  growth,  a  business  must  be  ethically  and 
legally  sound.  Otherwise  it  is  like  the  manufac- 
turer of  moonshine  whiskey — stealthy,  punitive 
action. 

In  spite  of  its  many  handicaps  the  field  has  been 
a  lucrative  one.  People  in  every  condition  of  life 
are  keenly  alive  to  the  power  of  the  screen.  It  is 
a  vivid,  visual  argument,  powerful  in  any  direction 
it  is  launched.  In  spite  of  the  meagre  supply  of 
film,  in  spite  of  the  awkward  and  often  hazardous 
means  of  projection,  users  have  been  begging  for 
the  means  of  bringing  the  potent  force  of  the 
"  movie  "  in  our  schools,  churches,  clubs,  factories 
and  homes.  There  has,  of  course,  been  a  very 
large  percentage  of  users  who  have  found  the 
large,  heavy  projectors  impractical  for  their  pur- 
poses, and  who  have  refused  to  compromise  on 
safety  and  accept  the  smaller  machines  from  which 
the  heavy  fireproof  booth  and  other  accessories 
have  been  eliminated.  And  this  class  of  user  has 
been  steadily  increasing,  and  is  waiting  today  for 
the  equipment  to  meet  their  needs  and  require- 
ments. 

The  recent  action  of  the  Society  of  Motion  Pic- 
ture Engineers,  in  adopting  a  special  standard 
safety  film  for  use  with  portable  projectors,  is 
a  movement  of  singular  distance  in  the  right  direc- 
tion. The  simple  fact  of  adopting  a  special  stand- 
ard to  meet  the  requirements  of  the  portable  field 
clears  away  the  confusing  tangle  of  underbrush 
and  gives  open  way  to  field  of  wonderful  fertility. 

The  new  standard  safety  film  does  away  with 
the  need  of  the  fireproof  booth,  which  has  been 
such  a  hampering  feature  in  the  portable  field.  The 
new  standard  safety  film  removes  the  element  of 
hazard  from  those  projectors  which  were  evading 
the  responsibility  of  safeguarding  their  users.  The 
safety  standard  film  furnishes  a  definite  field  of 
production  for  educational  film  and  a  certain  legal 
outlet  for  that  film. 

Educators,  business  men,  clergymen,  any  one, 
anjovhere  with  a  message  to  put  over,  are  turning 
eagerly  to  the  motion  picture  as  the  most  powerful 
and  most  flexible  messenger.  It  is  the  greatest 
linguist  of  all  times. 

They  have  seen  what  an  influence  for  good  or 
evil  it  has  been  capable  of  exerting  in  the  amuse- 
ment field,  and  they  are  anxious  to  give  it  more 
serious  work  to  do. 

Educators  have  found  that  a  student's  attention 
is  caught  and  his  imagination  intrigued  more  by 
the  eye  than  the  ear.  Clergymen  are  realizing  that 
:t  takes  more  than  age  old  dogma  to  hold  the 
interest  of  their  congregations  and  are  looking  for 
suitable  film  of  special  interest  to  their  following. 

Manufacturers  have  discovered  that  a  "  movie " 
of  their  plant  and  processes  argues  more  logically 
than  the  glibbest  of  salesmen. 

Clubs  are  keen  on  the  idea  of  exhibiting  in  their 
rooms  special  film,  or  subjects,  representatives  of 
the  interests  of  their  members. 

Fastidious  people,  wishing  to  act  as  censors  of 
their  own  "  movies,"  are  seeking  the  equipment 
which  will  bring  the  pictures  they  desire  into  their 
homes. 

To  each  type  of  user,  the  Victor  Safety  Film 


Corporation  offers  a  service  studiously  cognizant 
of  his  individual  needs. 

Travel,  science,  classical  drama,  religious  sub- 
jects and  good,  clean  entertainment  are  all  to  be 
found  in  the  New  Victor  library. 
All  Victor  subjects  are  produced  on  ^afcty 
•  Standard  Film  for  use  without  booth  and  arc 
available  for  use  with  all  projectors  employing  the 
Safety  Standard. 


A  New  Box  Office  Sign 

■"THE  illustration  shows  a  box  office  ticket-rate 
*■  sign  recently  put  on  the  market  bv  Behrend, 
of  the  Moving  Picture  Supply  Co.,  of  New  York. 
Briefly,  the  sign  consists  of  a  metal  plate  fastened 
on  to  a  wood  base  and  a  number  of  interchange- 
able tabs  which  slide  into  a  slot  between  the  wood 
and  the  metal. 

Some  time  ago,  with  the  advent  of  the  war 
tax,  Mr.  Behrend  saw  the  need  for  a  neat,  durable 
interchangeable  sign  for  hanging  in  the  box  office. 
Managers  immediately  appreciated  the  value  of  the 
interchangeable  feature  and  the  sign  as  a  result 
has  had  a  ready  sale. 

Both  metal  face  and  ticket  tabs  are  of  brass, 
with  the  lettering  and  figures  etched  in  by  acid. 
The  wood  is  finished  in  mahogany,  which,  with 
the  brass,'  furnishes  an  attractive  combination. 

In  operation  the  sign  is  extremely  simple,  hardly 
requiring  an  explanation.  With  each  sign  as  it 
leaves  the  factory  there  are  furnished  a  set  of  five 
tabs,  selected  by  the  buyer  for  any  combination 
of  ticket  prices. 


Amusement  Supply  Company 
Busy  with  Orders 

THE  Amusement   Supply  Company,  Chicago's 
up-to-date  Supply  House  reports  the  follow- 
ing installations  of  "The  Motiograph." 

Machine. 

Idle  Hour  Theatre,  Upland,  Indiana   1 

Colonial  Theatre,  Colfax,  Illinois....   2 

Castle  Theatre,  Bloomington,  Illinois   2 

E  M.  Smith,  Latham,  Illinois   1 

Mayfair  Theatre,  3421  Montross  Ave.,  Chicago.  2 

V.  A.  McGowan,  Otwell,  Indiana   1 

Woodlawn  Theatre,  Evansville,  Indiana   2 

Princess  Amusement  Co.,  Albany,  Alabama   2 

Temple  Theatre,  Mishawaka,  Indiana   2 

Home  Theatre,  Stockton,  Illinois   1 

W.  L.  Snapp,  Oaktown,  Indiana   1 

In  addition  to  the  above  they  have  also  installed 
two  De  Luxe  Motiograph  machines  in  Chicago's 
newest  and  most  up-to-date  Vaudeville  house.  The 
State-Congress  Theatre  located  on  State  near  Con- 
gress, one  block  south  of  the  Looo,  operated  b'*' 
Linick  and  Jacoby  enterprises,  this  theatre,  opened 
Saturday,  Nov.  22.  1919. 

Two  De  Luxe  Motiographs  at  the  Alcazar  Thea- 
tre, 69  W.  Madison  street,  and  two  De  Luxe 
Motiographs  at  the  Casino  Theatre,  58  W.  Madison 
street,  Chicago. 

These  last  two  theatres  are  located  one  block 
from  the  busiest  corner  in  the  world — State  and 
Madison  streets,  right  in  the  center  of  the  Loop, 
and  are  operated  twenty-four  hours  a  day,  seven 
days  a  week,  365  days  a  year. 


NEXT  WEEK 

in  the 

Equipment  Section 

There  will  be  '  '--^^  '  ■ 

An  Article  on  the  Transverter. 

The  First  installment  of  an 
Article  for  Ass't  Cameramen — 

And  Other' Items  of  Interest 


December  2j, 


(Equipment  Service)  283 


Safety  Standard  Film 
Service 

VICTOR  PICTURES  PRODUCED  SPECIALLY 

pjT  \  yr  AND  SOLELY  FOR  THE 

^  A^^^*-  NON-THEATRICAL  USER 

To  be  thoroughly  effective,  service  must  be  intelH- 
gently  appHed  to  the  individual  requirements  of  a 
specified  field. 

Recognizing  the  broad  field  of  activity  represented  by 
the  non-theatrical  branch  of  the  motion  picture  indus- 
try; and  realizing  the  existing  lack  of  any  individual- 
ized service  in  that  field,  the  Victor  Safety  Film  Cor- 
poration has  assembled  the  largest  film  library  in  the 
world,  representative  of  the  needs  of  educational,  reli- 
gious, community  and  home  users. 

The  best  in  classic  literature,  the  exact  in  science,  the 
wholesome  in  entertainment,  and  special  religious 
subjects  produced  under  the  personal  supervision  of 
various  clergymen ;  are  assembled  in  a  library  compre- 
hensive of  the  needs  of  the  individual  user. 

Each  Victor  subject  is  produced  only  on  Safety  Stan- 
dard reels,  adopted  by  the  Society  of  Motion  Picture 
Engineers  and  approved  by  the  Underwriters'  Labora- 
tories for  use  without  fire-proof  booth.  The  only 
Standard  which  can  legally  and  universally  be  used 
without  fire-proof  booth — another  detail  of  the  Victor 
special  service  for  non-theatrical  users. 

Write  for  list  of  film 
subjects  and  rental  service. 


Victor  Safety  Film  Corporation 

A.  F.  VICTOR,  Pres. 


First  National  Bank  Bldg. 


Chicago,  111. 


284    (Equipment  Service) 


Motion  Picture  News 


Albany  Theatrical  Supply 
Company 

THE  Albany  Theatre  Supply  Company  occupies 
considerable  space  in  the  building  located  at 
4  Clinton  avenue,  Albany,  N.  Y.  These  quarters, 
ideally  located,  are  familiar  to  all  engaged  in  the 
motion  picture  industry  in  and  around  the  Capitol 
City. 

Mr.  C.  C.  Charles,  well-known  film  executive, 
is  president  of  this  progressive  concern,  of  which 
Mr.  Fred  P.  Elliott  and  Charles  McLaughlin  are 
treasurer  and  secretary  respectively. 

A  full  line  of  Simplex  machines  and  accessories, 
together  with  up-to-date  theatre  supplies  are  al- 
ways on  hand,  and  the  headquarters  of  this  com- 
pany are  the  favorite  meeting-place  for  the  major- 
ity of  out-of-town  exhibitors. 

Mr.  Charles  since  his  connection  with  this  en- 
terprising company  has  ably  demonstrated  that  an 
up-to-date  supply  house  was  a  local  necessity,  and 
the  number  of  Simplex  machines  installed  by  the 
Albany  Theatre  Supply  Company  run  into  very 
high  figures  since  this  company  took  hold  of  the 
exploitation  of  that  well-known  luachinc. 

A  partial  list  of  Simplex  installations  made  by 
the  Albany  Theatre  Supply  Company  includes : 
Proctor's  Harmanus  Bleecker  Hall.  .Albany,  N.  Y 

Albany  theatre  Albany,  N.  Y. 

Congress  theatre  Saratoga  Springs,  N.  Y. 

Cohoes  Opera  House  Cohoes,  N.  Y. 

Liberty  theatre  Herkimer,  N.  Y. 

Lyceum  theatre  Amsterdam,  N.  Y. 


Seattle  Stage  Lighting 
Company 

IN  1907  Mr.  W.  H.  Winters  started  in  the  elec- 
trical supply  and  equipment  business  in  a  small 
room  located  at  the  rear  of  the  Grand  theatre,  Se- 
attle. In  this  section  of  the  country  all  men  arc 
particularly  gauged  by  their  ability  to  accomplish 
things  as  well  as  their  manner  of  treatment  of  all 
whom  they  deal  with. 

Through  the  years  of  unfailing  good  service  and 
uniformlj'  generous  and  fair  treatment,  Mr.  Win- 
ters built  up  a  supply  business  which  stands  today 
as  the  best  of  its  kind  in  the  Northwest  section  of 
the  land. 

Several  years  ago  the  Seattle  Stage  Lighting 
Company,  of  which  Mr.  Winters  is  the  head,  was 
appointed  Simplex  Distributor  for  the  States  of 
Washington  and  Oregon.  As  had  been  the  custom 
of  the  Simplex  folks  in  the  selection  of  only  the 
best  qualified  being  chosen  to  market  their  product, 
the  Seattle  Stage  Lighting  Company  came  up  to 
every  expectation,  and  can  truly  be  said  to  have 
planted  the  Simplex  banner  where  such  planting 
was  little  dreamed  of. 

Located  at  21  Madison  Block,  the  headquarters 
of  this  company  contain  every  high  grade  theatre 
equipment  line  that  is  marketed,  and  this  quality  of 
merchandise,  together  with  the  beforementioned 
policy  of  endeavor,  has  enabled  Mr.  Winters  to 
number  among  his  customers  almost  every  large 
house  of  note  in  the  Pacific  Northwest,  as  well  as 
fully  89  per  cent,  of  the  smaller  ones,  in  each  of 
which  he  has  successfull}'  installed  Simplex. 

Mr.  Winters  reports  considerable  and  highly 
gratifying  success  with  the  new  Simplex  Mazda 
equipment,  which  he  is  rapidly  installing  in  the 
non-theatrical  field,  notably  the  schools.  Among 
the  most  prominent  installations  made  in  recent 
days  in  this  territory  are  the  beautiful  Liberty 
theatre  at  Wenatchee,  Wash.,  and  those  of  the 
Mercy  Amusement  Company  of  Yakima,  Wash., 
which  latter  are  included  in  the  famous  Mercy 
Circuit. 

A  few  of  the  recent  Simplex  installations  ef- 
fected by  the  Seattle  Stage  Lighting  Company  are 
included  the  following: 

Star  theatre   Seattle,  Wash. 

Gem  theatre   Seattle,  Wash. 

Liberty  theatre   Seattle,  Wash. 

Victory  theatre   Seattle,  Wash. 

Victory  theatre   Tacoma,  Wash. 

Everett  theatre   Everett,  Wash. 

Flag   theatre  Seattle,  Wash. 


Class  A  theatre  Seattle,  Wash. 

Oak  theatre   Seattle,  Wash. 

Rialto  theatre   Seattle,  Wash. 

Star  theatre  Everett,  Wash. 

And  many  others  in  Bremerton,  Port  Angeles, 
Granger,  Aberdeen  and  Mt.  Vernon. 


Webster  Electric  Company 

HAT  district  including  Washington,  D.  C,  as 
well  as  western  Maryland  and  northern  Vir- 
ginia for  the  exclusive  distribution  of  Simplex 
Projectors  is  covered  by  the  Webster  Electric 
Company  of  Washington,  D.  C. 

Located  in  the  heart  of  the  theatre  district  of 
our  National  Capital,  at  719  Ninth  street,  N.  W., 
the  Webster  Company  is  in  splendid  position  to 
maintain  the  services  for  which  it  is  noted 
throughout  the  territory. 

Mr.  G.  G.  Webster,  head  of  the  Webster  Elec- 
tric Company,  maintains  a  policy  of  keeping  per- 
sonally in  touch  with  every  one  of  his  customers, 
which  policv  has  been  found  to  be  highly  success- 
ful. 

At  Baltimore,  Md.,  the  Webster  Electric  Com- 
pany have  established  an  agency  in  the  concern  of 
Haefele  &  Co.,  whose  headquarters  at  the  Gayety 
Theatre  Building  are  familiar  to  all  exhibitors 
throughout  Baltimore. 

Since  the  taking  over  of  the  Simplex  franchise 
for  the  exclusive  sales  rights  in  the  district,  the 
Webster  Company  have  planted  the  Simplex  ban- 
ner in  many  theatres  in  Washington,  a  partial  list 
of  which  is  herewith  given : 

Metropolitan   theatre  Washington,  D.  C. 

Truxton  theatre   Washington,  D.  C. 

Criterion  theatre  Washington,  D.  C. 

Blue  Mouse  theatre  Washington,  D.  C. 

Jewel  theatre   ....Washington,  D.  C. 

Hiawatha  theatre  Washington,  D.  C. 

Foraker   theatre  Washington,  D.  C. 

Crandall's  Apollo  theatre  Washington,  D.  C. 

Howard  theatre   Washington,  D.  C. 

Staunton  theatre...  Washington,  D.  C. 

Savoy  theatre  Washington,  D.  C. 

York  theatre  Washington,  D.  C. 

Others  are  the  Victoria  and  Liberty  at  Cumber- 
land, Md.,  the  Palace  and  Wilson  at  Baltimore,  the 
Star  at  Shenandoah,  and  the  Liberty  at  Hagers- 
town. 

Mr.  Webster  is  highly  confident  that  his  arrange- 
ments which  are  pending  in  various  Government 
circles  as  well  as  those  proposed  for  further  activ- 
ities in  the  amusement  and  miscellaneous  field,  will 
spell  unqualified  success  for  his  concern  in  1920. 


Lucas  Theatre  Supply 
Company 

THE  Lucas  Theatre  Supply  Company  of  158 
Marietta  Street,  Atlanta,  Ga.,  covers  through 
one  single  office  practically  the  largest  territorial 
space  of  any  Simplex  distributors. 

Tlie  States  included  in  the  Simplex  Franchise 
lield  by  the  Lucas  Company  are  North  Carolina, 
South  Carolina,  Georgia,  Florida,  Mississippi. 
Alabama,  Louisiana,  Tennessee,  and  Southern 
Virginia.  It  can  be  seen  that  only  through  the 
maintenance  of  the  most  up-to-date  and  highest 
type  of  efficient  organization  could  such  an  ex- 
tensive territory  be  served  and  that  the  Simplex 
sales  made  through  the  Atlanta  office  during  the 
past  several  j^ears  have  increased  by  leaps  and 
bounds  can  be  considered  a  personal  tribute  to 
the  progressiveness  and  personal  administration 
of  the  General  Manager  of  the  world's  largest 
supply  house,  Mr.  Harry  K.  Lucas. 


The  Teco  Products  Mfg. 
Company 

THE   newest    addition   to   the    great  Simplex 
Distributing  Family  is  the  Teco  Products  Mfg. 
Company  of  Minneapolis,  Minn. 

Prominent  in  the  affairs  of  this  bustUng  concern 
is  Mr.  J.  George  Feinberg  whose  connections  wath 


other  supply  houses  in  the  past  have  thoroughly 
qualified  him  to  analyze  the  needs  and  requirements 
of  his  trade,  while  Mr.  L.  H.  Francis,  his  associate, 
has  also  brought  to  the  Teco  Company  the  fruits 
of  years  of  activities  in  the  supply  field. 

Northern  and  Eastern  Iowa  as  well  as  Northern 
and  Western  Wisconsin  is  the  territory  covered 
in  the  Simplex  franchise  held  by  this  company  and 
the  many  theatres  equipped  by  this  distributing 
company  stand  as  examples  of  the  thoroughness 
with  which  every  phase  of  the  equipment  business 
is  covered  by  these  Simplex  boosters. 

Besides  a  highly  efficient  Repair  Department  and 
a  striking  exhibition  of  Simplex  machines  and  ac- 
cessories the  Teco  offices  contain  many  beautiful 
examples  of  plastic  art  and  lobby  displays  that  are 
rnanufactured  also  by  this  company. 

The  large  force  of  employees  provide  for  the 
rendering  of  the  much-talked-of  "Teco  Service" 
which,  by  the  way,  assures  the  purchaser  of  sup- 
plies that  his  order  will  be  filled  on  the  same  day 
that  it  is  received. 

The  many  Simplex  installations  effected  by  the 
Messrs.  Feinberg  &  Francis  are  the  source  of 
gratification  to  all  concerned.  The  highly  success- 
ful methods  of  business  administration  pursued  by 
the  Teco  Company  and  their  standing  in  the  supply 
field  is  best  illustrated  by  the  fact  that  the  execu- 
tives of  the  big  Finkelstein-Rubin  interests  have 
but  recently  given  the  Teco  Company  orders  for 
standardizing  their  entire  circuit  of  theatres  and 
have  placed  an  initial  order  of  twenty-four  Type 
"S"  Simplex  macWnes  toward  that  end. 

One  of  the  latest  adjuncts  to  the  Teco  Company 
is  the  issuance  of  their  new  house  organ  which 
is  published  monthly.  This  interesting  periodical 
is  edited  by  Mr.  Feinberg  and  is  called  the  "Teco 
Tattler."  The  first  edition  of  this  "Tatler"  ap- 
peared some  weeks  ago  and  was  so  decidedly  pop- 
ular among  the  mailing  list  of  the  Teco  Company 
that  the  December  issue  is  being  waited  for  with 
the  keenest  anticipation. 

The  Teco  officials  will  shortly  announce  a  new 
system  of  business  getting  which  embodies  plans 
that  will  prove  irresistible  to  exhibitors  throughout 
the  Teco  territory  and  will  more  than  ever  plant 
permanently  the  banner  of  the  Simplex  by  the  Teco 
company  whose  efforts  have  already  established 
this  company  in  the  regular  category  of  up-to-date 
Simplex  distributors. 


Leland  Theatre  Supply 
Company 

THE  Leland  Theatre  Supply  House  which  is 
known  as  a  northern  New  England  theatrical 
landmark,  has  been  officially  designated  as  exclu- 
sive Simplex  distributors  for  the  past  two  years, 
prior  to  that  time  machines  of  all  makes  having 
been  handled  and  sold. 

The  Leland  Theatre  Supply  Company's  head- 
quarters are  located  at  97  State  street,  Montpelier, 
Vt.,  and  it  is  from  this  point  that  the  fame  of  the 
Simplex  is  heralded  through  Maine,  New  Hamp- 
shire and  Vermont  by  Mr.  John  Leland  who 
spends  most  of  his  time  on  the  road. 

The  other  member  of  the  House  of  Leland  is 
Mrs.  Leland  whose  activities  in  the  supply  field 
are  as  well  knowm  as  are  those  of  her  husband.  It 
is  Mrs.  Leland  who  operates  the  business  from 
the  Montpeliar  office,  attending  to  the  thousands 
of  details  that  are  a  part  of  the  theatre  supply 
business  with  the  thoroughness  and  dispatch  that 
very  few  men  could  hope  to  equal. 

At  the  Montpelier  headquarters  is  maintained  the 
theatrical  supply  house  as  well  as  the  Repair  De- 
partment to  take  care  of  the  immediate  wants  of 
the  Simplex  users  and  through  the  perseverance  of 
the  Simplex  Combination  this  territory-  which  a 
few  years  ago  one  must  needs  have  looked  sharp 
for  a  Simplex  now  boasts  of  a  number  of  large 
cities  that  are  one  hundred  per  cent  Simplex,  Avhile 
the  large  and  representative  houses  in  the  territory 
have  equipped  their  theatres  with  the  machine 
marked  "Simplex." 

An  important  circuit  in  northern  New  England 
controlled  by  Mr.  William  Gray  of  Lewiston,  Me., 
whose  partner  is  Bill  Carrigan  of  baseball  fame 
and  which  numbers  forty  theatres  has  been  Sim- 
plexized  through  the  activities  of  the  Leland 
Theatre  Supply  House. 

Among  the  many  small  communities  prevailing 
in  this  district  where  alternating  current  condi- 
tions are  numerous  the  Simplex  Sladza  equipment 
has  been  recently  popularized  through  personal 
demonstrations  that  Mr.  Leland  has  staged  in  the 
past  year. 


December  2  j ,  1919 


(Equipment  Service) 


THE  CHOICE  OF  THE  PROFESSIONAL 


Because  it  combines  the  most  advanced  echoes  in  design,  with  unique  convenience  in  opera- 
tion.    Everytliing  accessible,  get-at-able — observable — perfectly  simple — simply  perfect 


PEERLESS  STANDARD 

POtlTABLE  PROJECTOR 

Motor  (or  hand)  Drive  and  Rapid  Rewind, 
Film  threads  easily,  runs  in  a  straight  line,  with- 
out twists  or  turns  and 

WHERE  YOU  CAN  SEE  IT! 


COSTS 


A  little  more  to  buy 

A  good  deal  more  to  build 


Also  Made  with  Enclosing  Magazines 


Because  it  contains  expensive  features  hereto- 
fore found  only  in  the  best  Professional  Theatre 
Machines  and  exclusive  features  not  found  in 
any  other  projector. 

This  is  the  Machine  That 

Martin  Johnson  took  to  the  South  Sea  Islands  to  show  to  the  natives. 

China  and  India  are  using  with  Hand  Driven  Electric  Generators  when  electric  current  is  not  available. 

Is  being  ordered  by  Sweden,  Siberia,  South  America,  China,  India,  Canada,  Mexico,  etc. 

Will  run  ten  or  more  "  shows  "  on  one  charging  of  a  small  ten-cell  electric  storage  battery. 

The  New  York,  New  Jersey,  Texas,  etc.,  State^Boards  of  Health  selected  to  show  their  Hygienic  Films. 

The  Newark  Board  of  Education  purchased  for  use  in  inspecting  all  films  before  sending  them  out  to  the 

  Schools. 

Was  selected  for  Norma  Talmadge  to  enjoy  her  own  and  other 


"  movies." 


Hand  Driven  Electric  Generator 
Weight  45  Ibs.—Price  S150 
For  8  Foot  Picture 


Anita  Loos  presented  to  her  clever  husband  and  co-director  John 

Emerson,  to  edit  his  productions. 
It  is  not  a  "  stunt  "  machine.  It  is  not  "  fool-proof  "—was  not  designed 

for  such  users,  or  for  any  one  not  familiar  with  the  nature  of 

celluloid  film. 
But  it  Will 

Show  a  clear,  bright,  steady,  FLICKERLESS  twelve-foot  picture 
from  any  lamp  socket,  has  oilless  bearings,  helical  cut  bronze 
on  steel  gears,  aluminum  frame,  a  balanced  shutter  of  three  equal 
blades  and  the  most  perfect  5  to  1  Intermittent  Movement  known 
to  the  motion  picture  art. 

Weighs  only  23  lbs.  and  fits  in  a  case  only  16  in.  x  WA  in.  x  8  in. 

PEERLESS  PROJECTOR  COMPANY 

32  West  43rd  Street,  New  York  City 

Also  Pathe  Cinema,  Ltd.,  Bombay,  India. 
Pathe-Phono-Cinema-Chine,  Shanghai,  Honk  Kong  and  Tientsin,  China 
Other  Reliable  Foreign  Representatives  Wanted 


286    (Equipment  Service)  Motion   Picture  Me 


Simplex  Distributors 


Simplex  Distributors  and  their  establishments.  Top  row:  Fred  B.  Elliott,  Trcas.  Albany  T.  S.  Co.;  Thorn,  ilaguire,  Pres.  Breck  Photo.  Supply  Co.;  Brock  Shoic  Window; 
and  Mr.  Francis  of  Teco  Prod.  Go.  Second  row:  Mr.  Charles,  Albany  T.  8.  Co.;  Two  interiors  of  the  Boston  M.  P.  Sup.  Co.;  and  J.  O.  Feinberg.  Third  row:  Albany 
T.  8.  Co.;  Mr.  A.  P.  Erker ;  Teco  Shmo  Window.  Fourth  row:  Two  views  Letand  T.  8.  House;  and  Display  Room  of  J.  Slipper  Co.  Fifth  row:  Michigan  M.  P.  Supply 
Co.;  Exhibitors  Supply  Co.,  IndianapoUs ;  Mr.  G.  G.  Webster  of  Webster  Elec.  Co.    Last  view:  Becker  Theatre  Supply  Co.,  ,/.  Slipper  <£  Co.,  Display  roof,  and  Webster  Elec. 

Co.  Building. 


December  2  j  ,  1919 
and  Their  Headquarters 


(Equipment  Service)  287 


Top  row:  T.  P.  Hollis,  President;  E.  B.  Morton,  Secretary;  H.  C.  Hollis,  Treas.;  and  H.  J.  Smith,  V-P.  and  Gen.  Mgr. — Officials  of  HoUis,  Smith,  Morton  Co.  Second  rote: 
Two  views  of  the  H.  K.  Lucas  Supply  Co.  at  Atlanta.  Third  rote:  Two  views  of  Lucas  establishment  in  Dallas,  Texas.  Fourth  row:  The  House  of  Suaab;  Wm.  H.  Swan- 
son,  Pres. -of  Swanson  Nolan  T.  S.  Co.;  and  C.  E.  Dunce  in  display  room  of  Exhibitors  Supply  Co.,  of  Milwaukee.  Fifth  row:  Dwyer's  Sales  room;  Dwyer  Bros.  &  Co.'a 
Bldg.;  New  York  Cinema  Equipment  Center;  and  B.  F.  Porter,  the  Tiffany  of  the  Trade.  Last  row:  F.  D.  Swanson,  Treas.  Swanson  Nolan  T.  8.  Co.;  W.  H.  Winters  oj  Seat- 
tle Lighting  Co.;  F.  A.  Van  Husen,  V.  P.  Swanson  Nolan  T.  S.  Co.;  W.  A.  Denny,  Mgr.   Omaha;  office  of  Sicanson  Nolan  and  E.  D.  Smith,  Mgr.  Salt  Lake  office  of  same  firm. 


288    (Equipment  Service) 


M  u  I  i  u  n  Picture  News 


The  Boston  Motion  Picture 
Supply  Company 

THE  Boston  Motion  Picture  Supply  Company  is 
located  at  No.  54  Broadway,  which  street  runs 
directly  through  the  center  of  the  film  district  of 
this  City  of  beans  and  culture. 

Mr.  Harry  Asher,  one  of  the  oldest  and  best 
known  New  England  film  executives,  is  the  Presi- 
dent of  the  Boston  Motion  Picture  Supply  Com- 
pany which  holds  the  exclusive  Simplex  distribut- 
ing rights  in  Massachusetts,  Rhode  Island  and 
Connecticut.  Branch  offices  of  this  widely  known 
concern  are  also  located  in  the  Strand  Theatre 
Building,  Providence,  R.  I.,  while  the  Connecticut 
Moving  Picture  Supply  Company  of  New  Haven, 
Conn.,  represent  the  Boston  Company  in  the  nut- 
meg State. 

Miss  Rose  Asher  is  the  nominal  head  of  the 
Boston  office.  It  is  from  this  office  that  the  bulk 
of  the  supply  business  is  transacted  and  it  is  also 
here  that  the  majority  of  New  England  exhibitors 
come  to  replenish  their  theatre  supplies. 

Mr.  Joseph  Cifre,  former  President  of  the  Bos- 
ton Motion  Picture  Operators  Union  who  has  but 
recently  returned  from  war  duties  in  France,  has 
again  picked  up  the  reins  of  business  which  the 
war  had  caused  him  to  drop  and  now  greets  his 
old  customers  once  more  as  head  of  the  sales  force, 
while  Mr.  Carl  Berry  rounds  up  Simplex  prospects 
on  the  outside. 

The  thoroughly  equipped  repair  shop  maintained 
at  the  Boston  office  is  under  the  capable  supervision 
of  Mr.  Dan  Dalziel,  New  England's  well  known 
repair  and  installation  expert.  Besides  carrying  a 
complete  stock  of  modern  and  up-to-date  theatre 
equipment  of  all  descriptions  on  hand,  the  BostorT 
office  boasts  also  of  a  beautiful  screening  room 
handsomely  furnished  which  meets  with  the  popu- 
lar approval  of  the  film  men  in  the  district  who 
gather  here  daily. 

The  sales  of  Simplex  Projectors  in  this  territory 
have  been  exceedingly  heavy  and  through  the 
creditable  work  of  the  Boston  distributors  it  is 
said  that  with  but  two  exceptions  Washington 
street,  the  Broadway  of  the  Hub,  is  100%  Simplex, 
while  the  majority  of  larger  houses  in  the  indus- 
trial cities  throughout  this  territory  are  using  Sim- 
plex sold  through  the  Boston  office. 

With  but  one  exception  everyone  of  the  nineteen 
film  exchanges  in  the  film  district  of  Boston  have 
been  equipped  with  Simplex  through  the  efTorts  of 
the  Boston  distributors. 


Erker  Brothers  Optical 
Company 

LOCATED  on  Olive  street  which  is  the  leading 
thoroughfare  of  St.  Louis  is  the  House  of 
Erker  which  for  years  has  been  known  as  the 
most  prominent  optical  concern  of  this  enterprising 
Mid  Western  city. 

The  Erker  Brothers  Optical  Company  of  which 
A.  P.  Erker,  Esq.,  is  president  was  chosen  as  distri- 
butors of  Simplex  Projectors  in  this  district  owing 
to  their  standing  in  the  supply  business,  and  the 
activities  of  this  concern  in  behalf  of  the  Simplex 
has  more  than  substantiated  the  good  judgment  in 
the  making  of  this  appointment. 

The  headquarters  of  the  Erkers  Bros.,  Optical 
Company  are  located  at  608  Olive  street  which 
location  is  familiar  to  even  the  pioneers  of  the 
industry. 

Mr.  H.  G.  Lihou  is  in  charge  of  the  Sales  De- 
partment of  the  House  of  Erker  and  is  likewise 
known  to  the  trade  on  account  of  his  long  and 
intimate  connections  with  the  supply  business. 

The  Erker  Bros.,  Optical  Company  represent 
Simplex  in  Eastern  Missouri,  Northeastern  Arkan- 
sas as  well  as  the  counties  of  Monroe,  Madison  and 
St.  Clair  in  Illinois. 

Among  the  beautiful  theatres  which  have  been 
equipped  by  the  Erker  Bros.,  Optical  Company  are 
the  following: 

St.  Louis  Down-Town  Houses: 

Columbia,  Strand,  Broadway,  Grand  Opera 
Roust  Royal,  Lyric,  Orpheum,  Central,  Rainbow 
and  Variety,  and  many  others. 

Some  miscellaneous  users  of  Simplex  Projectors 
in  St.  Louis: 

Engineers  Club,  Cleveland  High  School,  Central 
High  School,  Union  M.  E.  Church,  Holy  Trinity 
Church,  Church  of  Our  Lady  of  Perpetual  Succor. 


B,  F.  Porter 

BF.  PORTER,  known  to  thousands  of  film 
•  supply  men  throughout  not  only  New  York 
but  the  amusement  world  generally  as  the  "Tiffany 
of  the  Trade,"  is  the  Simplex  Distributor  for 
greater  New  York  city,  northern  New  Jersey  while 
Dutchess,  Putnam,  Orange,  Suffolk  and  Rockland 
counties  in  New  York  state  are  also  included  in 
the  Simplex  territory  covered  by  this  energetic  and 
hustling  supply  man. 

For  a  long  time  Mr.  B.  F.  Porter's  show  win- 
dows in  Times  Square  showed  two  specially  fin- 
ished and  illuminated  Simplex  Projectors  and  held 
the  attention  of  thousands  of  home-coming  and 
after-the-show  New  Yorkers  while  since  Mr.  Por- 
ter's removal  into  the  Godfrey  Building  the  big 
changeable  electric  sign  atop  this  structure  spells 
out  illuminated  messages  upon  the  black  back- 
ground of  the  midnight  sky  to  thousands  and  can 
be  read  at  great  distances  telling  of  the  achieve- 
ment of  "Porter  on  the  Square." 

Mr.  Porter  is  now  located  on  the  7th  Avenue 
side  of  the  New  York  City  quarters  of  the  Inter- 
national Cinequipment  center  occupying  the  entire 
second  floor  of  the  Godfrey  building  which  build- 
ing by  day  and  night  resembles  nothing  more 
closely  than  a  veritable  beehive  of  motion  picture 
activities. 

Here  is  located  the  famous  model  projection 
room  which  contains  four  types  of  Simplex  Pro- 
jectors of  various  models  as  well  as  a  wiring  sys- 
tem that  includes  voltages  ranging  from  thirty  to 
two  hundred  and  twenty  volts  both  alternating  and 
direct  current.  Here  too  may  be  found  the  very 
latest  appliances  used  in  the  modern  projection 
rooms,  which  Mr.  Porter  invariably  includes  in 
high  class  installations. 

Hardly  a  large  theatre  in  or  around  New  York 
City  has  been  constructed  or  opened  within  the 
past  half-dozen  years  that  Mr.  B.  F.  Porter  has 
not  had  something  to  do  with  in  the  matter  of 
equipment,  while  the  road  shows  of  Griffith,  Ince 
and  other  nationally  known  makers  of  film  whose 
productions  have  been  taken  on  the  road  have  had 
their  equipment  furnished  them  through  the  House 
of  Porter. 

The  Rialto,  Rivoli,  Strand — Brooklyn,  as  well  as 
the  latest  New  York  City  masterpiece  of  theatre 
building — the  Capitol  have  also  had  their  projec- 
tion rooms  equipped  under  B.  F.  Porter's  personal 
supervision. 


In  the  Lead  and  Going  Strong 

WHEN  a  business,  started  by  young  men  with- 
out any  partcular  "  pull,  "  forges  right  ahead 
and  takes  a  leading  place  in  the  commercial  world, 
it  is  fair  to  admit  that  there  was  a  need  for  such 
a  business.  And  yet,  if  the  men  who  started  the 
Exhibitors  Supply  Company  in  July  of  1915  had 
not  been  keen,  clear-cut,  and  inherently  honest, 
their  business  could  not  have  shown  the  remark- 
able growth  indicated  by  the  following  facts : 

July,  1915 — Started  in  business  in  Chicago  in  a 
small  office — 300  square  feet  of  floor  space. 

May,  1916 — Moved  to  larger  quarters — 600 
squar  feet  of  flor  space. 

January,  1917- — Again  doubled  their  floor  space — 
taking  1,200  square  feet. 

July,  1917 — Established  a  branch  at  157  N. 
Illinois  street,  Indianapolis,  with  R.  E.  Gumm  in 
charge. 

February,  1918 — Opened  another  branch  at  133 
Second  street,  Milwaukee,  with  C.  E.  Buncc  in 
charge. 

April,  1919 — Again  moved  to  larger  quarters,  this 
time  taking  ,he  entire  second  floor  of  the  Famous 
players-Lasky  Building,  845  Sc.  Wabash  avenue. 
Chicago,  where  they  are  now  located.  Floor  space 
4,000  square  feet.  Here  they  combined  general 
offices,  a  sales  room,  stock  and  shipping  room. 

August,  1919— Opened  a  branch  at  3,308  Olive 
.street,  St.  Louis,  under  the  management  of  A.  B. 
Lombard. 

We  are  informed  that  plans  are  well  under  way 
for  the  establishment  of  still  another  branch, 
which  will  be  accomplished  within  the  next  30 
days. 

Messrs.  Dutlon,  Douglas,  and  Lincoln,  who  are 
responsible  for  this  progress,  are  not  given  to 
boasting,  but  we  happen  to  know  that  their  busi- 
ness has  practically  doubled  every  year  since  they 
started — even  in  1918  when  the  "  flu "  epidemic 
caused  the  closing  of  practically  all  theatres,  the 
country  over,  for  weeks.  And  there  is  no  indica- 
tion of  anything  less  than  a  100%  increase  for  the 
current  year. 


J.  Slipper  &  Co, 

T  SLIPPER  &  CO.,  728  So.  Olive  street,  Los 
J  .  Angeles,  California,  have  been  dealers  of 
me  Smipiex  machines  for  over  four  years.  Their 
place  of  business  is  in  the  center  of  "  Film  Row," 
and  they  have  one  of  the  largest  motion  picture 
supply  houses  in  the  West,  carrying  a  full  line  of 
all  theatre  equipment.  Theirs  was  the  first  supply 
house  in  the  United  States  to  establih  a  projec- 
tion room  open  to  the  general  public  for  the  pre- 
viewing of  pictures.  They  employ  two  operators 
the  year  round,  and  manufacture  articles  for  the 
trade. 


Mollis,  Smith,  Morton  Co, 

^  HOMAS  PARKER  HOLLIS,  president  of  the 
1  company,  spent  twenty-seven  years  with  the 
Anchor  Nail  &  Tack  Co.,  19th  S.  S.  Pgh.,  is  a 
mechanic  of  ability,  this  being  quite  necessary  to 
make  and  grind  tools  in  the  making  of  tacks.  He 
also  carried  a  stationary  engineer's  license,  was 
foreman  of  the  shop.  The  experience  thus  gained 
was  a  big  asset  in  taking  up  the  repair  of  motion 
picture  machines.  Mr.  Hollis  was  first  introduced 
to  the  motion  picture  industry  in  1909,  his  first  job 
inspecting  film  for  the  old  Pennsylvania  Film 
Exchange,  125  Fourth  avenue,  shortly  after  they 
moved  from  the  Lewis  Block  at  Smithfield  and 
Sixth  avenue.  He  remained  in  this  capacity  till 
some  time  after  the  General  Film  Company  pur- 
chased the  entire  holding  of  Rowland  &  Clark, 
and  Warner  &  Landie,  involving  the  Pittsburgh 
Calcium  Light  and  Film  Company.  Pgh.  Calcium 
Light  &  Film  Co.,  Penna  Film  Exchange,  and  the 
Duquesne  Film  Co.,  with  offices  and  warerooms  at 
119  Fourth  avenue,  and  436  Fourth  avenue.  Mr. 
Hollis,  went  to  436  Fourth  avenue,  George  build- 
ing, with  H.  B.  Miller  as  manager.  Shortly  after 
this  merger,  Mr.  Hollis  took  charge  of  the  repair 
and  supply  department,  in  which  he  labored  till 
the  spring  of  1915,  when  he  rented  an  upper  room 
at  434  Fourth  avenue,  doing  repair  work  and  sell- 
ing supplies. 

On  July  10th,  H.  J.  Smith  allied  himself  with 
Mr.  Hollis,  under  the  firm  of  Hollis  &  Smith. 
This  firm  outgrew  its  quarters  and  signed  a  lease 
for  its  present  location,  long  before  the  building 
was  completed,  moved  to  its  present  location  in 
November,  1917, 

Harvey  C.  Hollis,  treasurer  of  the  company, 
as  his  brother  was  a  tackmaker,  and  an  expert 
mechanic,  having  served  many  years  making  tacks 
and  nails,  accepted  a  position  as  repairman  with 
the  Feature  Film  &  Calcium  Light  Co.,  in  1912. 

Edward  B.  Alorton,  secretary  of  the  company, 
for  nine  years  prior  to  his  entering  the  motion 
picture  machine  and  supply  business  was  affiliated 
with  the  Standard  Sanitarj-  Mfg.  Company,  in  the 
capacity  of  designer  and  draughtsman,  is  quite  an 
architect  and  a  valuable  man  to  all  exhibitors  who 
contemplate  changes  in  their  theatre. 

Henry  J.  Smith,  vice-president  and  general  man- 
ager, spent  twelve  years  jn  the  wholesale  grocery 
business,  in  the  packing  room  for  W.  K.  Gillespie, 
and  Gillespie,  Curee  Company,  Pittsburgh,  Pa.  (By 
the  way,  James  B.  Clark,  of  Rowland  &  Clark, 
was  the  bookkeeper,  and  James  Steel,  formerly 
vice-president  of  the  Famous  Players  Film  Com- 
pany and  Paramount  Film  Corporation,  but  now 
owner  of  a  chain  of  theatres,  was  the  shipping 
clerk).  He  was  the  first  mechanic  to  rebuild 

Edison  2-pin  machines  to  1-pin  in  Pittsburgh,  do- 
ing the  work  as  perfect  as  the  Edison  Company, 
and  saving  transportation  charges  and  from  ten 
days  to  two  weeks  time  in  delivery.  At  that  time, 
Edison  2-pin,  Kineloscope,  Lubin  machine,  Powers 
5  and  Motiograph  Universal  Machines  were  the 
stand-bys.  Edison  1-pin  exhibition  model  was 
just  coming  on  the  market. 

About  1910  or  1911,  a  Simplex  was  brought  to 
Pittsburgh,  Pa.,  by  Mr.  E.  M.  Porter,  demonstra- 
tions were  given.  Machine  was  installed  in  the 
Cameraphone,  down  town,  but  was  not  looked  on 
with  much  favor.  Smith  himself  could  not  be 
persuaded  at  the  time  and  passed  it  up.  Some 
time  after  this,  the  General  Film  Company  was 
organized;  ht  months  after  this  a  corporation  was 
formed  by  Clark,  Rowland.  Davis  &  Miller;  Ben 
Jones  as  manager,  and  Smith  still  repairman. 
James  Steele  was  then  brought  from  Cincinnati,  O., 
to  take  charge.  Shortly  after  Steel,  with  other 
interests,  organized  the  Famous  Players  Film  Co., 
and  Smith  became  manager  of  the  Feature  Film  & 
Calcium  Light  Co..  and  remained  in  same  position 
until  he  affiliated  himself  with  T.  P.  Hollis  at 
434  Fourth  avenue,  as  Hollis  &  Smith,  and  thus 
till  the  present  day. 


December  27,  1919 


(Equipment  Service)  289 


Your  theatre  isn't  equipped  for  success  unless  your  box 
office  is  equipped  with  a  Perfected  Automaticket  Register. 
Don't  let  box  office  leaks  and  losses  cheat  you  of  your 
profits. 

THE  PERFECTED 
AUTOMATICKET  REGISTER 

has  proved  by  actual  performance  that  it  is  absolutely 
essential  to  the  financial  success  of  a  motion  picture  exhibiting 
enterprise. 

Equip  your  theatre  for  a  bigger  financial  success  by  installing 
the  Perfected  Automaticket  Register  in  your  box  office. 

Further  vital  box  office  facts  will  be  sent  you  if  you'll  write 
for  them  on  your  letter-head. 


Automatic  Ticket 
Selling  &  Cash  Register  Company 

1733  BROADWAY  NEW  YORK,  N.  Y 


290    (Equipment  Service) 


Motion  Picture  News 


SUN-LIGHT  ARC* 

THE  LIGHT  THAT  HAS 
PROVED  ITS  VALUE, 
AND  HAS  NO  EQUAL ! 


ARE  YOU  USING  SUN- 
LIGHT ARC  LAMPS? 


IF  NOT,  WHY  NOT 
TRY  OUR  SERVICE? 


Sun-Light  Arc  Lamps  are  necessary  in  the 
production  of  the  better  pictures  that  the 
public  is  demanding, 

BECAUSE 

Sun-Light  Arc  Lamps  give  the  actual  equiva- 
lent of  north  light  on  a  clear  day  in  June  with 
the  sun  shining  brightly. 

Sun-Light  Arc  Lamps  are  adaptable  for 
every  purpose  for  which  artificial  lighting  is 
required  in  either  the  studio  or  outside. 

Sun  Light  Arc  Lamps  each  give  100,000 
candle  power  of  perfect  photograph  light  at  a 
cost  of  approximately  4/5  less  than  the  same 
illumination  from  other  equipment. 


December  27 ,  1919 


(Equipment  Service)  291 


THIS  IS  IT 


"parabolic 
(/lirror 


)iffi>Lsing 
Leris 


Iris 

5hLLi£er 


Veneilian 
Blind 


SUN-LIGHT    ARC  CORPORATION 


218  West  48th  Street 
New  York  City,  N.  Y. 
West  Coast  Office: 
1735  Highland  Ave.,  Hollywood,  Cal. 
MR.  FRANK  ELLIOTT,  MANAGER 


At 


Y, 


our 


Service 


292    (Equipment  Service) 

Buffalo  Simplex  Distributor 
Highly  Successful 

ONE  of  the  most  progressive  theatre  supply 
houses  in  New  York  State  is  The  Becker 
Theatre  Supply  Company,  located  at  184  Franklin 
-ireet;  Buffalo,  N.  Y.  This  concern,  of  which  Mr. 
■  Al."  Becker  is  proprietor  and  manager,  represents 
ihe  Simplex  selling  agency  for  Western  New  York 
State.  The  Becker  Theatre  Supply  Company  is 
located  in  the  centre  of  the  film  district  of  Buffalo 
and  is  especially  conspicuous  in  the  way  of  attrac- 
tive window  displays  and  the  continuous  exhibition 
of  up-to-date  theatre  equipment  and  accessories. 

Mr.  Becker,  whose  activities  in  the  film  business 
around  Western  New  York  are  well  known  to  all 
local  men  in  the  industry,  is  building  up  a  splendid 
equipment  and  supply  trade  through  his  insistence 
of  rendering  prompt  and  efficient  service  to  his 
customers  by  his  entire  organization. 

The  Becker  Theatre  Supply  Company  includes 
as  a  part  of  its  establishment  a  well-equipped  re- 
pair shop,  where,  under  the  capable  administration 
of  Mr.  William  Johnson  electrical  repairs  and  al- 
terations are  skilfully  effected.  The  department 
is  fitted  up  with  necessary  machinery  such  as  up- 
right drills,  lathes,  presses,  etc.,  for  the  careful 
repair  work  which  the  working  mechanism  of  the 
Projector  requires. 

The  ground  floor  of  the  House  of  Becker  also 
contains  well  appointed  and  good  sized  screening 
room  where  numerous  exhibitors  congregate  dur- 
ing the  screening  or  running-off  of  the  various 
film  subjects.  Mr.  Becker's  private  office  likewise 
occupies  a  section  of  this  floor  where  he  is  at  all 
times  glad  to  meet  the  exhibitors  of  his  territory 
and  talk  over  with  them  the  latest  developments  in 
the  way  of  Projection  Room  Equipment. 

The  number  of  Simplex  Projectors  recently  in- 
stalled in  Western  New  York  State  is  highly  grati- 
fying to  Mr.  Becker  and  bespeak  popularity  and 
success  of  The  Becker  Organization. 


Exhibitors  Supply  Company 
of  Milwaukee 

MR.  C.  E.  BUNCE,  Mgr.,  reports: 
To  date  we  have  sold  forty  machines  that 
are  giving  complete  satisfaction  in  every  case  and 
a  large  quantity  of  Simplex  Incandescent  equip- 
ments. Practically  every  new  theatre  built  in  our 
territory  has  seen  fit  to  choose  the  Simplex  as 
their  selection  for  a  Projector  to  produce  the  most 
perfect  results  on  their  screens,  as  well  as  to  stand 
up  under  the  continual  grind  subjected  to  under 
conditions  such  as  are  maintained  nowadays  in 
the  operation  of  our  best  theatres.  We  might  state 
that  the  downtown  area  of  Milwaukee  is  booked 
solid  with  the  Simplex,  all  of  which  are  operating 
from  early  morning  hours  until  late  in  the  evening. 

The  above  record,  while  not  seeming  to  be  an 
exceptional  large  number  of  machines  to  be  in- 
stalled in  ten  months,  is  exceedingly  so,  in  as  much 
as  our  territory  until  recently  was  confined  to  but 
twentj^-five  countries  in  southeastern  Wisconsin 
but  due  to  our  activties  in  Simplex  Sales,  the 
Precision  Machine  Company  has  seen  fit  to  in- 
crease our  territory  to  forty-one  counties,  which 
will  greatly  help  us  in  making  a  still  better  show- 
ing. 

Our  success  has  depended  greatly  upon  the  credi- 
table work  of  our  small  force  of  two  men  handling 
the  entire  sales  and  installation  work  for  our 
office,  Mr.  Jack  Stallings,  and  the  writer,  and  we 
were  recently  able  to  employ  another  man,  Mr. 
W.  A.  Wallingford,  to  handle  our  installation  work. 

While  there  are  a  great  number  of  theatres  in 
our  territory  using  other  makes  of  Projectors 
at  the  present  time,  that  were  installed  previous  to 
our  opening  of  this  office,  our  record  of  sales  since 
we  have  been  here  show  that  the  Simplex  will 
eventually  be  installed  in  practically  every  theatre 
here  sometime  in  the  future. 


Swaab  of  Philadelphia 

THE  accompanying  photograph  was  taken  re- 
cently when  we  placed  in  our  window  on 
exhibitioii  the  two  Simplex  machines  purchased  for 
the  Princess  Theatre  at  1018  Market  street,  owned 
by  The  Stanley  Company  of  America.  This  in- 
stallation completely  Simplexized  Market  street, 
this  city.  On  this  street  are  the  following  theatres, 
all  now  using  Simplex  machines : 

Market  street  theatre,  Ruby  theatre,  Capitol 
theatre,  Victoria  theatre.  Princess  theatre.  Savoy 


theatre.  Palace  theatre,  Family  theatre,  Stanley 
theatre,  Regent  theatre. 

When  the  proposition  to  sell  one  machine  ex- 
clusively was  broached  to  us,  we  must  admit  that 
we  were  not  enthusiastic  as  to  the  outcome,  and 
we  were  not  convinced  when  we  signed  an  exclusive 
contract  with  The  Precision  Machine  Company  for 
the  territory  assigned  to  us,  that  we  would  succeed 
in  our  task,  viz. :  to  convince  the  big  men  in  the  in- 
dustry to  throw  away  expensive  equipment  and 
install  a  comparatively  new  machine.  They  did, 
however,  and  the  results  obtained  more  than  justi- 
fied them  for  the  great  expense  they  incurred.  To- 
day Simplex  machines  are  so  firmly  entrenched 
that  no  inducement,  no  matter  how  flattering, 
would  convince  their  owners  to  change. 

The  largest  and  many  of  the  smaller  theatres  in 
this  city  use  Simplex  and  would  not  have  any  other. 
Projectionists  generally  do  not  anticipate  trouble 
when  they  enter  their  booths  since  they  have  con- 
fidence in  the  machine.  It  puts  the  picture  on  the 
screen  and  keeps  it  there  as  steady  as  a  rock. 
Formerly,  with  other  machines,  they  were  com- 
pelled to  renew  a  gear  from  time  to  time  in  order 
to  keep  them  steady.  It  is  now  their  boast  that 
they  have  never  been  called  upon  to  buy  a  gear 
for  the  Simplex.  As  distributors,  we  have  not 
sold  a  gear,  although  in  order  to  play  safely  and 
from  our  experience  with  other  machines,  we 
stocked  up  with  them,  and  the  original  order,  over 
six  Aears  old,  is  still  in  stock  to  take  care  of  ac- 
cidents and  emergencies.  The  slogan  we  adopted 
several  years  ago  relative  to  the  machine  "  Simplex 
Simply  Satisfies"  has  been  justified  by  our  repeat 
sales. 

Fourteen  months  ago  we  began  the  issue  of  a 
House  Organ,  now  favorably  known  throughout 
our  territory  as  "  Swaab's  Monthly  Messenger," 
wherein  we  exploit  the  Simplex  machine  and 
supplies  generally.  Every  new  accessory  or  novelty 
is  first  offered  to  us  as  the  recognized  leaders  in 
our  line-  We  point  with  pride  to  the  many 
theatres,  new  and  old,  we  have  equipped  and  our 
manv  satisfied  customers. 

We  maintain  a  splendid  repair  shop  for  the  re- 
pair of  all  makes  of  machines,  and  we  have  quite 
a  number  of  loan  heads  for  customers'  use  while 
their  mechanisms  are  in  the  shop.  In  emergencies 
we  repair  machines  while  you  wait.  We  are 
equipped  for  this  work  with  tools  made  by  the 
factory,  and  our  work  is  right. 


Once  in  a  While  Comes  Some- 
thing Really  New 

THE  old  time  jest  in  which  post  holes  were  to 
be  sold  by  the  yard  is  on  its  way  to  extinc- 
tion. A  firm  in  Connecticut  has  turned  this  by- 
play into  a  commercial  actuality  by  making  for 
sale  a  variety  of  sizes  of  holes. 

Although  the  scheme  appears  at  first  to  be  one 
for  the  exponent  of  humor,  a  further  study  of  the 
idea  impresses  one  in  the  wonder  that  some  other 
firm  did  not  think  of  it  before. 

The  Stine  Screw  Hole  Co.,  of  Waterbury,  Conn., 
is  the  manufacturer  of  this  odd  commodity,  and 
the  thoroughness  with  which  it  is  attempting  to 
merchandise  its  vacuous  product  is  proof  that  the 
screw  hole  is  here  to  stay.  As  the  slogan  of  the 
campaign  says,  "  Once  a  screw  hole,  always  a 
screw  hole." 

These  screw  holes  consist  of  a  steel  sleeve  with 
an  internal  thread,  the  sleeve  being  constructed  so 
that  it  may  be  driven  into  the  material  by  means 
of  a  special  driving"  head.  On  the  outside  of  the 
sleeve  are  knurled  bands  which  grip  the  material 
and  prevent  the  sleeve  from  withdrawing.  These 
screw  holes  are  made  for  either  wood  or  machine 
screws,  in  any  of  the  commercial  sizes. 

Advantages  of  screw  holes  are  many.  Their  use 
does  away  with  all  plugging  of  used  holes ;  screws 
may  be  used  time  and  again  without  marring  the 
wood  or  plaster  or  loosening  the  grip  of  the  screw. 
When  constructing  walls  the  holes  may  be  sunk 
into  plastic  material  so  that  attachments  can  be 
made  to  the  finished  surface  without  chipping  or 
sealing. 

There  are  many  uses  to  which  screw  holes  may 
be  put  around  theatres.  For  wall  cases  in  the 
lobby,  decorations  in  the  auditorium,  attachments 
to  the  walls  or  to  plaster  columns,  are  but  a  few  of 
the  possible  applications. 

The  screw  hole  is  a  distinctly  new  article  and 


Motion  Picture  News 

by  its  very  nature  should  command  wide  attention 
and  a  considerable  sale. 


Recent  Improvements  in  the 
New  Premier  Pathescope 

THE  manufacturers  announce  their  recent  pro- 
duction of  a  wonderful  new  lamp  of  the 
Monoplane  variety,  giving  greater  illumination 
than  anything  heretofore  known  to  the  art  and 
surpassed  only  by  the  electric  arc. 

Mr.  Cook,  President  of  the  Pathescope  Com- 
pany of  America,  Inc.,  says  it  is  sometimes  amus- 
ing to  note  the  expression  of  amazement  on  the 
faces  of  users,  familiar  only  with  the  early  type 
of  lamps,  when  they  see  the  marvelous  brilliance 
of  the  screen  now  easily  obtained  with  the  new 
lamps,  which  can  be  used  on  the  same  4-ampere 
rheostat  furnished  as  standard  equipment  with 
the  former  Type  T-4  lamp. 


The  new  lamp  furnishes  about  five  or  six  times 
the  illumination  obtainable  with  the  earlier  mod- 
els, and  absolutely  flickerless,  due  to  the  balanced 
shutter  characteristic  of  the  NEW  PRE^^ER 
PATHESCOPE,  and  obtainable  only  with  their 
eccentric  star  intermittent  movement,  formerly 
described  in  these  columns. 

The  manufacturers  are  particularly  proud  of 
the  fact  that  the  Pathescope  was  the  original 
SAFETY  STANDARD  projector,  with  nearly 
ten  years  of  successful  experience  before  any 
other  manufacturer  entered  its  field.  The  illus- 
tration shows  the  latest  model  with  direct  motor 
rewind. 


List  of  Projection  Books 

Fred  O.  Rossman,  Ponca  City,  Okla. : 

After  reading  several  articles  in  the  Motion  Pic- 
ture News  from  operators  or  projectionists  as  they 
are  now  called,  I  have  come  to  the  conclusion  that 
in  any  craft  one  can  never  know  too  much  about  it, 
and  as  I  am  a  projectionist  of  some  years  exper- 
ience I  like  to  keep  posted  on  improvements  in  the 
projection  room,  and  having  been  two  years  over 
seas  I  have  lost  a  lot  of  valuable  information  re- 
garding the  operation  of  a  picture  machine  and 
am  writing  to  you  to  find  out  the  best  source  of 
getting  it. 

In  the  articles  printed  in  the  Motion  PicrtniE 
News  by  different  projectionists  they  try  to  correct 
the  faults  but  do  not  give  the  correct  way  of  doing 
it  which  does  not  help  the  fellow  who  is  anxious 
to  know  and  buys  the  News  for  that  one  purpose. 

If  you  have  it  I  would  like  a  list  of  firms  who 
publish  an  up-to-date  book  or  set  of  books  on  pro- 
jection, wiring  and  eveo'thing  connected  with  the 
operation  of  a  motion  picture  theatre.  Would 
appreciate  this  very  much. 

Comment:  No  man  in  any  industry  no  matter 
how  small  or  large  the  industry  ever  grew  to  a 
point  where  he  knew  all  there  was  to  know.  But 
this  seems  to  be  an  unknown  fact  with  many  thou- 
sands of  projectionists.  They  feel  that  because 
they  are  able  to  thread  up  a  machine  and  put  on 


December  27,  1919 


(Equipment  Service)  293 


Craftsmen  Positive  Prints  are 

made  up  to  a  standard  in  keeping 
with  our  determination  to  pro- 
duce the  best  that  can  be  made. 

€r(l!t$ltt(n  reputation  for  high 
grade  work  is  national.  It  is  based 
on  performance  not  promises,  on 
putting  work  through,  not  across. 

AND  DON'T  FORGET— 

THE  "CRAFTSMEN 
PROCESS"  is  an 
entirely  new  departure 
in  the  method  of 
making  titles. 

Cbe  eraftsmen  film  Caboratories.  mc. 

Phones       [is  249  to  253  West  19th  Street 

CHELSEA)  12  New  York,  N.  Y. 


294    (Equipment  Service) 


Motion   Picture  News 


a  pretty  good  show  and  get  their  pay  enevelope 
every  Saturday  night  or  whenever  it  is  that  they 
get  it,  these  men  we  say  feel  that  they  know  it 
all-  Such  men  never  rise  to  be  Chiefs.  They  stay 
where  they  started.  On  the  other  hand  the  man 
who  realizes  that  he  is  acquaintd  with  only  a  few 
of  the  many  phases  of  projection  is  the  man  that 
is  constantly  learning.  Hardly  a  week  passes  but 
that  he  reads  or  hears  of  something  that  strikes 
him  as  a  good  idea  and  a  bit  added  to  his  store 
of  knowledge. 

We  are  glad  that  you  brought  up  the  subject  of 
"constructive  criticism."  Often  it  seems  that  eight 
times  out  of  ten  when  a  reader  tells  of  some 
trouble  he  has  been  having  he  fails  to  suggest  a 
remedy.  Perhaps  in  the  majority  of  cases  the  rem- 
edy as  proposed  by  the  man  would  not  work  for 
one  reason  or  another.  This  possibility  of  error 
should  not  cause  him  to  hold  back  such  suggestions 
for  they  will  oftentimes  give  another  man  an  idea 
which  will  solve  the  trouble. 

We  feel  that  we  have  been  criticised  many  times 
for  making  our  answers  incomplete  but  we  dared 
not  do  otherwise.  The  trouble  lies  in  the  inade- 
quate information  supplied  us.  Many  more  times 
than  once  we  have  received  questions  of  this  na- 
ture : 

"There  is  a  bad  knock  on  the  left  hand  side  of 
my  machine.    Tell  me  what  the  trouble  is." 

Now  how  many  chiefs  of  projection  would 
dare  to  undertake  to  answer  this  man  without  an 
army  of  "ifs"  and  "maybes."  in  fact,  to  an- 
swer this  vague  question  one  could  write  ten  thou- 
sand words  and  still  miss  out  on  the  real  trouble. 
If  the  writer  would  only  understand  that  our  an- 
swer is  only  as  good  as  his  question  he  will  make 
the  latter  as  complete  as  possible  putting  in  too 
much  data  instead  of  not  enough. 

Very  soon  we  intend  to  publish  a  complete  list 
of  books  that  might  be  in  the  library  of  every  pro- 
jectionist. Of  course,  it  would  not  be  advisable  to 
purchase  all  the  books  but  we  will  assume  that  cost 
is  secondary  and  go  ahead  with  our  complete  list- 
ing. Here  are  a  few  firms  that  can  help  you  out. 
Write  to  them  for  information  on  the  books  they 
carry. 

Theo.  Audel,  72  Fifth  Ave.,  New  York  City. 
Comstock  Publishing  Co.,  Ithaca,  N.  Y. 
Chalmers  Publishing  Co.,  516  Fifth  Ave.,  N.  Y. 
City. 

Various  projector  manufacturers. 


A  Novel  Shutter 

M.  W.  York,  Cherokee,  Okla.,  says: 

I  haven't  as  yet  written  to  the  News,  but  at 
that  I  don't  feel  like  a  stranger,  for  I  have  been 
a  reader  of  the  News  for  some  time. 

I  agree  with  Brother  J.  F.  Welsh  in  every  re- 
spect about  the  difference  between  the  words  Oper- 
ator and  Projectionist.  Operator  is  one  who 
doesn't  care.  The  Projectionist  is  one  who  does 
care  and  takes  an  interest  in  his  work. 

I  believe  that  the  city  operators  (or  projection- 
ists) are  more  to  blame  for  punch  marks  than  the 
small  town  projectionists.  The  majority  of  the 
small  town  projectionists  have  but  one  machine, 
and  what  good  would  it  do  for  him  to  put  punch- 
marks  on  the  film  unless  he  likes  to  see  the  white 
spots  show  on  the  screen?  I  don't,  I  cut  every 
punch  mark  out ;  if  I  ever  miss  any  it's  because  I 
don't  know  it. 

I  am  running  a  1916  Model  Motiograph  projec- 
tor, which  has  run  matinee  and  night  for  six  days 
a  week  (sometimes  seven)  for  three  years.  It  has 
also  been  through  a  big  fire.  It  is  now  throwing  as 
good  a  picture  as  it  did  the  first  time  it  was  ever 
run.    Why?    It  has  been  taken  proper  care  of. 

I  am  running  a  continuous  show  with  the  one 
machine,  changing  reels  on  the  run.  I  see  that 
some  of  the  Projectionists  are  having  trouble  with 
A.  C.  Current;  I  don't.  I  am  using  A.  C.  Current. 
I  have  a  throw  of  ninety  feet,  and  a  picture  about 
12x14,  and  it  is  as  plain  a  picture  as  anybody  can 
put  on  the  screen  with  D.  C.  I  am  using  a  carbon 
set  which  is  half  way  between  a  D  C  and  an  A  C 
Set.    I  also  use  a  freak  shutter. 

Here  is  a  Hst  of  the  exchanges  from  whom  we 
get  our  pictures: 

Fox,  Kansas  City,  canceled  on  account  of  poor 
service. 

Goldwyn,  Kansas  City — Good. 

First  National,  Oklahoma  City— First  Class. 

Exhibitor's  Mutual,  Oklahoma  City— Good. 

Triangle,  Kansas  City^ — Fair. 

Fox  has  the  poorest  pictures  (I  mean  in  poor 
condition)  of  any  other  exchanges  that  I  know 
of.    Well,  I  had  better  quit  and  give  some  of  your 
other  "Bo's"  a  chance  to  say  something. 
Reply : 

Glad  to  welcome  you  as  a  contributor.  Come 
again  and  often. 


Devoted  to  the  technical  branches  of  the 
motion  picture  industry,  containing  records 
of  the  latest  accomplishments  in  the  mechan- 
ical and  scientific  field;  projection  helps,  in- 
ventions and  suggestions ;  camera  devices 
analyzed  and  commented  upon;  musical  cue 
sheets  for  important  feature  pictures;  im- 
provements and  innovations  in  the  building 
and  furnishing  field. 

No  charge  is  made  in  these  departments 
for  ansivering  questions  of  any  nature.  Cor- 
r-espondence  is  inz/ited. 

E.  L.  Bragdon  Technical  Editor 


uuiuuiiRUiiiiniiiiiir 


 "  I  iiiiiiinriiiiiinir  niiiiiiuiiHiiMiruiiuiiiiii]  mnuiuumrinnimiiiimnninniiuijt 

I        Blank  for  New  League 

I  Members 

§ 

I    Member's  name   g 

I  I 

I   Home  address   | 

I  - 

I    Name  of  theatre  where  employed   i 

I   Address  of  theatre  and  name  of  manager. ...  | 

I  1 

iiiiiiiiiiiiiiiiiiiiiNniiiiivwiiiiiiiiiiiiniiiriiiiiiivniiiiiiiiiiiiiiinii|'|iiniiiiiiiiiiiiiiiiiiii^ 


As  regards  your  awarding  all  the  blame  for  poor 
condition  of  film  to  the  city  "operator,"  we  don't 
believe  you  really  agree  with  what  you  have  said. 
In  any  fault  of  this  nature  it  is  difficult  to  place  the 
blame,  but  we  cannot  convince  ourselves  that  the 
blame  Hes  at  the  projection  room  of  any  one  class. 
No  doubt  a  few  men  in  each  class  are  the  guilty 
ones. 

It  used  to  be  just  as  you  say,  that  the  country 
man  had  to  put  on  pictures  with  one  machine,  but 
today  this  method  of  doing  business  is  going  out 
of  style,  and  more  and  more  small  theatres  arc 
installing  two  machines.  But  as  far  as  punch- 
marks  are  concerned,  there  is  almost  as  much  to 
be  gained  by  having  them  in   the  case  of  the 


one-machine  room  as  the  multi-machine  room.  If 
the  man  who  handles  but  one  machine  wants  a 
good  optical  signal  to  warn  him  when  to  lay  aside 
his  cigarette  and  hunt  up  the  next  reel,  what  is 
there  better  than  a  couple  dozen  of  punch-holes? 
This  is  but  one  suggestion.  There  are  plenty  more. 
All  you  have  to  do  is  to  leave  it  to  the  lazy,  indo- 
lent operator  to  find  them  out. 

You  are  surely  doing  a  good  turn  by  your 
Motiograph.  What  a  relief  it  would  be  to  all 
machine  manufacturers  if  projectionists  took  as 
good  care  of  their  machines  as  you  have  done ! 
Some  men  believe  that  manufacturers  prefer  to 
turn  out  machines  that  will  last  but  a  short  time, 
even  with  the  best  of  care.  This  is  not  so.  They 
realize  that  to  gain  prestige  a  firm  must  market 
a  product  that  will  "stand  the  gaff"  under  average 
conditions.  In  the  motion  picture  field  the  trouble 
has  been  that  the  "average  condition"  has  been  a 
pretty  low  down  condition.  Men  in  charge  of  pro- 
jectors expected  machines  to  run  night  and  day 
without  attention,  and  then  when  due  to  this  lack 
of  attention  some  part  wore  out  or  gave  way  there 
arose  a  terrible  cry,  "Give  us  good  machines." 
And  all  the  time  manufacturers  were  saying,  "Give 
us  operators  with  brains."  (This  was  before  they 
used  the  word  "projectionists.") 

While  speaking  on  this  subject  we  are  reminded 
of  a  thought  that  comes  to  us  quite  often  from 
projectionists  who  have  made  the  trip  to  Broad- 
way, and  while  there  have  seen  the  projection  at 
the  best  theatres.   These  men  write  in  this  fashion : 

"A  few  weeks  ago  I  was  in  New  York  and  visited 
the  "So-and-So"  theatre,  which  is  supposed  to  be 
one  of  the  best  motion  picture  houses  in  the  world. 
I  expected  to  see  some  wonderful  projection,  but 
it  was  just  ordinary.  I  get  as  good  results  at  my 
theatre  here  in  Blanktown." 

Such  letters  as  this  one  go  to  show  what  word 
of  mouth  advertising  will  do.  To  our  knowledge 
the  leading  houses  in  New  York  are  not  known  far 
and  wide  for  their  ''wonderful  projection,'"  but 
instead  for  their  "good,  consistent  screen  results." 
It  is  to  be  doubted  if  many  of  these  visitors  spent 
any  time  in  the  projection  rooms  to  see  the  methods 
employed.  They  judged  everything  from  the  screen 
To  be  sure  the  screen  is  the  final  court — but  there 
is  really  considerable  more  to  the  whole  matter. 

For  instance,  in  the  letter  above,  the  writer  men- 


December  2j, 


(Equipment  Service)  295 


'T^RANSVERTER,  the  first  and  onlyseries  arc  machine,  improves  projection 
conditions  as  no  other  device  will  do,  and  is  the  source  of  great  satisfaction 


The 
Motor 
Generator 

That 
Produces 
Perfect 
Arcs 


to  patrons,  management  and  operator. 

It  changes  alternating  current  to  a  superior 
direct  current  having  four  to  five  times  the 
candle  pozvcr. 

Transverter  current  goes  direct  to  the  arc 
lamp,  not  through  resistance  that  increases  the 
cjirrcnt  consumption  and  heats  up  the  booth. 

Transverter  ]ierniits  the  most  artistic  projec- 
tion. With  it  the  operator  can  increase  or  de- 
crease the  amperage  furnished  to  the  arc,  as 
desired,  thus  obtaining  the  light  best  adapted 
to  the  film  being  shown. 

This  adjustment  is  obtained  by  a  slight  turn  of 


the  control  handle  on  panel  board ;  the  response 
is  instant. 

An  ammeter  shows  the  amperage  being  deliv- 
ered and  a  voltmeter  the  length  of  arc.  The 
Transverter  operator  adjusts  his  arc  by  this 
meter  instead  of  by  looking  into  a  powerful 
arc.  Furthermore,  the  automatic  voltage  regu- 
lation makes  necessary  less  frequent  arc  ad- 
justments, and  even  permits  the  operator  to 
turn  his  back  on  the  projection  machine  long 
enough  to  rewind  and  patch  film. 

Transverter  (double  arc  type)  provides  for  a 
l)erfect  dissolve  of  the  pictures,  as  it  gives  two 
])erfect  arcs  of  the  same  amperage. 


Owner 


Operator 


The  illustrations  shown  here 
are  from  one  of  several  inter- 
esting circulars  describing  the 
advantages  of  Transverter. 
Write  for  copies  today. 

The  Hertner 
Electric  Co. 

Cleveland,  O. 


A  friendship  formed  for  life 


lets 


EAGLE  ROCK 
FILM 

"The  Quality  liaw  Stock 


Right  photographically.  Will 
not  go  to  pieces  in  the 
projector. 


Made  by 

THE  EAGLE  ROCK 
MANUFACTURING  CO. 

VERONA,  NEW  JERSEY 


EAGLE  ROCK 


VENTILATE 

AND 

COOL 

BY 

TYPHOONS 


Typhoon  Fan  Company 

281  Lexington  Avenue 
New  York 


1044  Camp  St.        64  W.  Randolph  St. 
New  Orleans  Chicago 
La.  111. 


296    (Equipment  Service) 


Motion  Picture  News 


.ions  that  he  gets  as  good  results  in  his  theatre. 
Perhaps,  but  does  he  have  the  obstacles  to  meet  and 
conquer  that  the  men  in  the  big  city  houses  must 
constantly  put  up  with?  It  might  be  asked  if  the 
smaller  cities  and  towns  have  190  foot  throws; 
have  they  an  angle  of  projection  as  great  as  20 
degrees;  and  do  they  run  all  new  films?  Also,  and 
not  the  least  important,  do  they  encounter  90  and 
100  amperes  to  work  with? 

But  the  point  we  wish  to  emphasize  was  the  care 
given  to  the  projectors  in  these  large  houses.  The 
men  in  charge  have  been  selected  because  of  their 
knowledge  of  the  craft  and  the  way  in  which  they 
handle  their  machines  proves  that  the  masses  of 
metal  are  considered  of  vital  importance.  If  a 
knock  or  a  grind  develops  it  is  not  allowed  to  go 
until  "later  in  the  week,  when  there's  more  time." 
Instead,  an  investigation  is  made  as  soon  as  possi- 
ble and  the  trouble  corrected.  What  is  the  result? 
Well,  there  are  some  machines  on  Broadway  that 
have  been  running  without  a  murmur  for  over 
three  years  and  perhaps  longer.  Good,  persistent 
care  is  the  reason,  just  as  Mr.  York  has  so  well 
said. 

The  new-fangled  shutter— a  sort  of  vignetting 
shutter — and  the  unusual  carbon  set  are  shown  in 
the  illustration.  May  we  ask  what  Mr.  York  claims 
for  the  freak  shutter? 

Your  list  of  Exchanges  checks  up  well  with  other 
lists  received.  Poor  Fox !  When  will  they  get 
wise  to  themselves? 


Electricity  from  Hand 
Generating 

To  those  of  us  who  are  in  the  habit  of  attend- 
ing a  movie  theatre  once  a  week  or  oftener, 
it  may  not  occur  that  there  are  some  hundreds 
of  millions  of  human  beings  on  this  earth  who 
never  saw  a  moving  picture. 

Electricity  is  absolutely  essential  to  motion  pic- 
ture projection.  In  the  United  States  practically 
every  hamlet  and  even  many  thousand  country 


homes  have  electricity  always  on  tap.  Isolated 
electric  generating  plants  operated  by  gasoline 
and  kerosine  engines  solve  the  problem  where 
their  expense  is  justified  and  a  sufficiently  intelli- 
gent caretaker  can  be  found.  But  the  weight,  size, 
complexity  and  mechanical  skill  required  abso- 
lutely bar  the  motor  generator  equipment  for  many 
foreign  countries.  However,  where  labor  is  un- 
skilled, it  is  always  cheap  and  plentiful,  and  for 
such  localities  the  hand  operated  electric  generator 
illustrated  herewith  is  meeting  with  a  large  and 
deserved  success.    A  couple  of  husky  negroes  in 


Africa,  coolies  in  China,  mujiks  in  Siberia,  or 
Hindoos  in  India  can  furnish  the  necessary  elec- 
tric juice  for  showing  up  to  an  8'  x  10'  picture 
with  the  PEERLESS  STANDARD  PORTABLE 
PROJECTOR  and  direct  Gear  Driven  Electric 
Generator,  as  illustrated. 

The  manufacturers,  whose  address  appears  in 
the  Accessory  Section,  have  shipped  a  large  num- 
ber of  these  outfits  to  China,  India,  the  South  Sea 
Islands,  etc.,  and  repeat  orders  by  cable  have 
borne  eloquent  testimony  of  the  satisfaction  which 
they  have  given. 


Intermittent  Bothers 

W.  H.  S.,  Geneseo,  111.: 

I  have  been  a  reader  of  the  News  and  find  in 
it  a  bunch  of  good  "  stuff,"  in  line  of  helps  for  the 
brother  operators.  I  am  in  the  game  and  like  it 
above  anything  else  I  have  ever  done.  I  have 
operated  a  number  of  types  of  machines,  but  find 
the  Powers  gives  a  picture  that  cannot  be  had 
with  any  other  make  of  machine.  The  half  tones 
in  projection  are  brilliant,  the  full  tones  are  clear. 
I  am  operating  6A  machines  and  think  I  am  on 
the  right  track  of  projection.  I  have  no  question 
but  that  the  N.  A.  M.  L.  is  the  best  thing  that  was 
ever  organized,  on  account  of  the  poor  service  we 
get  from  the  different  exchanges.  Please  send  me 
ilie  application,  together  with  N.  A.  M.  L.  labels. 

Yes,  there  is  one  thing  I  wish  to  ask  the  pro- 
fessional projectionist.  It  is  this:  how  high  or 
bow  low  do  the  intermittent  bushings  have  to  be 
set  to  insure  the  best  possible  results?  I  have  in- 
stalled a  new  cam  and  a  new  cross,  but  I  think 
the  click  when  film  is  in  is  louder  than  should  be. 
I  have  a  very  steady  flickerless  picture,  far  better 
than  I  see  when  I  go  visiting  other  operating 
booths.  I  am  afraid  of  a  tendency  to  wear  the 
cross  like  the  one  I  took  out.  It  was  more  square 
than  round.  Please  give  me  a  little  advice  on  the 
bushings  and  a  diagram  if  possible. 

I  am  operating  at  the  Wigwam  theatre  at  Gen- 
eseo, 111. 

Reply :  Your  name  will  appear  soon  on  the 
Honor  Roll  as  a  new  member  of  the  N.  A.  M.  L. 

As  for  the  setting  of  the  eccentric  bushing  on  a 
Powers  machine,  this  is  not  a  matter  that  can  be 
explained  by  a  diagram. 

Those  experts  who  make  the  necessary  adjust- 
ments do  so  mostly  by  their  sense  of  touch,  in  the 
following  manner : 

The  eccentric  bushing,  which  is  known  as  Part 
No.  670,  has  two  holes  on  one  end.  These  holes 
are  for  the  insertion  of  a  punch  or  similar  tool 
by  which   the   circumferential   movement  of  the 


Lewis  M.  Swaab 

DISTRIBUTOR 

SIMPLEX  PROJECTORS 
SUPERLITE  SCREENS 

SPEER  CARBONS 
MOTOR  GENERATORS 
BOYLAN  EVEN  TENSION  REEL 

^sif?ptih  1327  Vine  St.,  Philadelphia,  Pa. 


MOTION  PICTURES 

Developed  —  P  rinted 

You  can  now  avail  yourself  of  the  tremendous  facilities  of 
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6227  Broadway  Dept.  E  Chicago,  111. 


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CONTINENTAL  DRUG  AND  CHEMICAL  WORKS 

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i               m '         plete  with  Tessar  F:3.5  lens.           tf£Q9  cn  B 

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I       .                       ,         at  $512.00  for  immediate  de-        i£/lA7  fifi  I 

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December  2  j  ,   i  p  i  p 


(Equipment  Service) 


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Products 

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Send  us  25  Cents  and  the  names  and 
addresses  of  five  of  your  photographic 
friends  and  we  will  mail  you  a  sample 
of  any  one  of  our 

American  Made 
Developers 

sufficient  for  a  test  to  prove  to  you 
their  superior  qualities. 

Sagamore  Chemical  Co.,  Inc. 

120-122  West  31st  Street 
Neuj  York 


EASTMAN 
FILM 


is  so  safe -guarded  in  its  man- 
ufacture, so  carefully  tested 
at  every  stage  that  it  never 
has  an  opportunity  to  be 
anything  but  right. 


Identifiable  by  the  -words  ^'Eastman"  and 
"Kodak''  on  the  film  margin 

EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


THE 

AISLELITE 

guides  your  patrons 
to  safety — 


ATAVICATION  thcsz  days  would  be  quite  impossible 

■A  V  without  the  guidance  of  the  Lighthouse;  now,  then — 

IVhy  not  pilot  your  patrons  with  the  same  safety  Uncle 

Sam  guides  his  ships  at  sea? 

The  AISLELITE  is  your  patron's  lighthouse. 

It  throws  the  light  directly  into  the  aisle;  directly  on 
the  floor;  directly  at  the  seat  entrance — right  where  it's 
needed. 

It  gives  sufficient  light  by  deflection  to  illuminate  the 
auditorium,  permitting  you  to  switch  off  all  side  lights 
and   ceiling  lights. 

It  even  enables  you  to  dispense  with  ushers,  if  desired. 

It  makes  your  theatre  more  comfortable  and  conveni- 
ent. Your  patrons  can  find  their  seats  without  annoy- 
ance to  others  or  to  themselves. 

It  makes  your  theatre  safer  for  everybody.  No  danger 
of  a  fall  on  balcony  stairs.  No  likelihood  of  a  mis-step  or 
severe  seat-jolt,  with  the  "Aislelite"  burning. 

It  provides  maximum  protection  against  fires.  The 
"Aislelites"  are  the  only  lights  (except  the  "exits")  that 
need  to  be  turned  on  during  the  performance — and 
insureince  underwriters  will  tell  you  that  "Aislelite"  wiring 
is  the  safest  kind  of  wiring. 

• 

It  draws  patronage  and  profits  because  it  pleases  your 
patrons.  Because  it  is  a  comfort  and  convenience  to 
those  whom  you  serve — to  those  whose  patronage  you 
want. 

— All  are  reasons  why  YOU  should  install  the  "Aisle- 
lite" in  YOUR, theatre. 

Dittributed  by 

Inter.  Cinema  Equipment  Co.  C.  F.  Weber  Company 

New  York,  N.  Y.  San  Francisco,  Cal. 

Rialto  Theatre  Supply  Co.  Western  Theatre  Equipment  Co 

Minneapolis,  Minn.  Billings,  Mont. 

Southern  Theatre  Equipment  Co. 
Atlanta,  Ga. 


Send  today  for  Booklets 


MANUFACTURED  BY 


THE  BROOKINS  COMPANY 

Euclid  Avenue  and  18th  Street 
CLEVELAND,  OHIO 


98    (Equipment  Service) 


Motion  Picture  News 


Insert  a  punch  in  the  hole  and  turn  upwards  to 
lighten.  The  bushing  should  not  be  turned  too 
far  to  the  extent  that  every  particle  of  "  play " 
between  pin  and  cam  be  taken  up.  There  should 
at  all  times  be  a  very  slight  "  play  "  between  these 
two  elements.  If  you  are  getting  a  loud  click 
when  the  machine  is  under  load  it  is  probable  that 
the  "  play "  you  have  allowed  is  a  bit  too  much. 
Turn  up  the  eccentric  bushing  slightly  and  note 
lie  results. 


Low  Voltage  Trouble 

LP.  G.,  No.  799,  is  having  trouble  with  poor 
•    voltage  regulation : 

"  Your  card  received  and  I  wish  to  ask  a  ques- 
tion which  is  rather  long  to  write  on  a  card. 

"  The  theatre  I  am  operating  in  gets  the  cur- 
rent from  the  town  power  house  and  the  light  is 
sometimes  very  bad. 

"  I  use  A.  C.  I  also  use  a  Fort  Wayne  Com- 
pensarc.  I  have  good  light  when  the  voltage  is 
normal,  but  when  the  voltage  is  low  the  light  is 
bad  and  the  carhops  won't  burn  like  they  should. 
I  have  been  thinking  of  connecting  a  rheostat  in 
series  with  the  compensarc. 

"  Would  this  give  me  a  better  light  without  pull- 
ing on  the  power  house  very  much?  I  have  been 
thinking  of  connecting  this  in  series  but  I  wanted 
to  get  your  advice  first." 

Answer:  Bothered  as  you  are  with  unusually 
poor  voltage  regulation,  the  best  way  out  is  to  pur- 
chase another  Compensarc  and  connect  them  in 
multiple.  With  this  arrangement  you  will  have 
no  trouble  at  times  of  low  voltage. 

Placing  a  rheostat  in  series  with  a  Compensarc 
would  certainly  not  give  you  better  results,  but 
would  make  your  light  many  times  worse  than  it 
is  now. 

There  would  be  a  potential  drop  across  your 
rheostat  which  would  reduce  the  voltage  applied 


to  the  primary  terminals  of  the  Compensarc.  Since 
this  is  exactly  opposite  to  your  needs  when  your 
supply  voltage  is  already  low,  your  imagination 
will  tell  you  what  would  happen  to  your  light. 

A  word  or  two  about  the  second  machine  you 
buy.  Don't  decide  to  buy  another  make  of  trans- 
former to  use  in  multiple  with  your  present  Com- 
pensarc. Sometimes  a  projectionist  does  this  to 
"  see  how  the  other  type  works "  or  else  on  the 
recommendations  of  a  salesman  who  ought  to 
know  better.  If  a  projectionist  is  using  an  Econo- 
mizer buy  another  one;  if  a  Compensarc  get 
another  Compensarc.  Two  transformers  of  the 
same  make  and  type  will  work  well  together  but 
a  mixed  pair  will  team  up  like  a  mule  and  a 
Percheron. 


matic  feature  which  ordinarily  consumes  four  feet 
of  film  before  entirely  closing.  With  this  attach- 
ments dissolves  and  fade-outs  can  be  made  of  any 
duration. 


B  &  H  Equipment 

(.Continued  from  page  280) 

Among  other  valuable  points  not  included  in  all 
professional  cameras  the  Bell  &  Howell  Company 
have  put  at  the  disposal  of  the  operator  an  auto- 
matic dissolve,  170  degree  shutter  adjustable  while 
running,  unified  magazine  construction  double 
compartment  type  with  automatic  opening  valves, 
means  for  focusing  on  the  same  optical  axis  as 
the  photographing  lens.  The  camera  is  also 
equipped  with  a  battery  of  lenses  of  various  focal 
lengths  mounted  on  a  revolving  turret  plate.  The 
angles  included  by  these  lenses  are  such  that  sub- 
jects requiring  an  extreme  angle  or  close  working 
can  be  negotiated  as  easily  as  the  narrow  angle 
of  the  long  focus  lens  with  its  telephoto  effects. 
In  actual  practice  these  angles  are  for  the  1-^" 
focus  lens  approximately  35  degrees-2"  lens  28  de- 
grees-3"  lens  18  degrees— and  for  the  six-inch  lens 
the  angle  included  is  nine  degrees. 

A  hand  dissolve  attachment  is  supplied  which 
facilitates  quicker  dissolving  than  with  the  auto- 


B  &  H  Camera 

Aside  from  these  features  incorporated  in  the 
camera  itself,  is  the  all  metal  construction  insur- 
ing absolute  rigidity  in  the  face  of  adverse  weather 
and  atmospheric  conditions.  The  film  moving 
mechanism  is  made  to  adhere  to  the  established 
Bell  &  Howell  Standard  and  operates  without  the 
use  of  side  guide  rails  or  friction  plates,  thus 
minimizing  the  trouble  due  to  "static."  Means  is 
also  provided  for  using  the  focusing  microscope 
which  gives  an  accurate  rendering  of  the  image 
right-side  up  as  is  seen  by  the  operator  instead  of 
the  inverted  image  rendered  by  the  ordinary  focus- 
ing magnifier. 

The  Perforating  machine  embodies  some  unique 


Simplex  Projectors 

and  all  other 

High-Class  Theatre 
Equipment 

is  distributed  by 

The  Dwyer  Bros.  &  Co. 


631  Walnut  Street 


Cincinnati,  Ohio 


THE  FOUNDATION 

of  PRESENT  DAY  MOTION  PICTURES 


STANDARDIZED 

Cameras 

Perforator 

Printers 

Splicers 

Accessories 


PRECISION 

Machinery 

Equipment 

Supplies 
For  Motion  Picture 

Laboratories 
Studios — Theatres 


PIONEER  Designers  and  Manufacturers  Standard  Cinemachinery 
D_ll    P     TT  _  „,^ll  1801-11  Larchmont  Ave.    NEW  YORK 

£>6ii  &  XlOWell  L^O.,  CHICAGO  LOS  .WGELES 


Why  Is  a  Film  Cement? 

Some  of  them  seem  to  be  for  provoking 
profanity — when  the  joint  lets  go. 

But  IMSCO  Fihn  Cement  makes  a  perma- 
nent mend,  the  same  as  if  the  film  had  never 
been  apart. 

If  you  don't  believe  it.  a  15c  bottle  will  con- 
vince and  convert  you. 

And  the  same  as  IMSCO  Film  Cement 
makes  Permanent  Mends,  so  all  IMSCO 
Products  make  Permanent  Customers. 


INDEPENDENTMOVIE  SUPPLY  CO., 


729  Seventh  Avenue 
NEW  YORK 


Phone  Bryant  6808 

BAY  STATE  FILM  SALES  CO.,  INC. 

220  West  42nd  Street  New  York  Qty 

A.  G.  STEEN,  Special  Representative 

MADE  IN  AMERICA 
FILM  RAW  STOCK 

EQUAL  TO  THE  BEST 

Used  Successfully  by  the  Foremost  Producers  and 
Laboratories 


December  27,  1919 


(Equipment  Service)  299 


A  SMALL  INVESTMENT- 
LARGE  RETURNS- 

This  Machine  is  designed  to  apply  a  wax  compound  to 
the  margin  of  New  Films,  to  prevent  damage  during  the 
first  few  runs  thru  the  Projecting  Machine. 

The  collecting  of  emulsion  from     green  "  films  on 
aperture  plate  and  tension  springs  of  the  projector  is  in  many 
cases  causing  untold  damage  to  the  film  and  excessive  wear 
.  .  ^  to  the  projector  as  well  as  marring  the  presentation  on  the 

(Patents  Penuif;'  r       j  or 

Price  of  Machine,  Complete,  S16.S0    screen  by  jumping. 
Including  10  Sticks  of  Compound 

    Proper  Waxing  of  New  Films 

"      ""  io~tsTicKV  1    Ke»pin»    1         Prolonsjs  the  life  of  the  Film. 

ferner'SNeW  Life  for  Films  CompOUnii  -^^^1         Eliminates  excessive  wear  on  Projecting  Machine. 

■    Far in ^j^^f^^^^^li^^..   l^^J  .-.I        Insures  Steady  Pictures  on  the  screen. 

^^^T,,^^'*"' ^^"l::        \  Price.  SI .06 »jj        Prevents  tearing  of  sprocket  holes  by  emulsion  de- 
—         ~"    '  -  posits. 

and 

Saves  the  film  from  having  Oil  squirted  all  over  it  by 
some  Operator  trying  to  get  "  green "  film  thru  his 
machine  without  a  stop. 

The  Werner  Film  Waxing  Machine  applies  the  Com- 
pound accurately  to  the  margin  of  the  film  and  positively 
will  not  spread  wax  onto  the  picture. 

Wax  always  in  position.    Requires  no  adjusting. 

The  Werner  Film  Protector  Manufacturing  Co., 

205  Rialto  Theatre  Building  St.  Louis, 


Price  per  Box,  Sl.OO 
In  Lots  of  10  Boxes,  75c.  Each 
Over  1000  in  Use 


CZXZXZ5 

New  Life 
Compound  is 
composed  of 


i  n  g  r  e  d  i 


ents  guaran- 
teed to  give 
perfect  re- 
sults. Will 
not  spread 
onto  picture 
or  flake  off 
in  projecting 
machine. 


Inc. 

Missouri,  U.  S.  A. 


Radio 


patrons 


Slide 


-to  keep 
interest 


For  Sale  by  all  Leading  Dealers 


TRANSFORMER  AND  ADAPTERS 

Guaranteed  to  Give  Satisfactory  Service  and  adapted  to  either 
Ahernating  or  Direct  Current  service. 

WE  GUARANTEE  all  our  products  to  be  free  from  mechanical 
or  electrical  defects. 

Manufactured  by 

Rutledge  &  Company 

35  S.  Dearborn  St.  CHICAGO 


Mr.  Projectionist 

If  you  are  aiming  to  make  your  work 
in  the  booth  pleasant  and  at  the  same 
time  satisfy  your  audience  by  showing 
them  a  clear,  flickerless  picture,  then 
you  should  use 

SPEER 

DIRECTO,  HOLD-ARK  or 
ALTERNO  CARBONS 

There  is  a  "  SPEER  "  CARBON  for 
every  operating  condition,  and  all  car- 
bons are  guaranteed. 

Give  SPEER  CARBONS  a  trial 
and  decide  for  yourself  their  superior 
quality. 

SPEER  CARBON  COMPANY 

St.  Marys,  Pa. 


Equipment  Service) 


Motion  Picture  N  e  xv  s 


iKchanical  features  including  the  standard  Bell  & 
Howell  punching  and  registering  elements  that 
guarantee  absolute  continuity  and  alignment  of  the 
perforations.  The  automatic  stops  allow  the  per- 
forating room  attendant  to  safely  handle  a  large 
number  of  machines  without  undue  haste.  All 
movements,  including  the  horizontal  shifting  of  the 
film,  are  actuated  from  the  point  of  supply,  namely, 
a  cam  shaft  and  cam  whose  periphery  is  grooved. 
Into  these  grooves  ride  the  levers  that  transmit  the 
desired  movement  to  the  vital  parts. 

The  operating  speed  is  seventeen  hundred  feet 
per  hour.  However,  as  it  is  safer  to  perforate  neg- 
ative stock  slightly  slower  than  this  in  atmospheres 
of  low  humidit}',  a  low  speed  adjustment  is  sup- 
plied approximating  eight  hundred  fifty  feet  per 
hour.  All  dust  and  foreign  particles  are  removed 
from  the  film  before  reaching  the  takeup  side  by 
means  of  an  improved  suction  cleaner  operating 
on  the  vacuum  principle  and  included  as  an  integral 
part  of  the  machine.  ) 

The  continuous  printing  machine  is  the  source 
of  no  little  enthusiasm  on  the  part  of  the  manu- 
facturers, and  judging  from  the  highly  efficient 
performance  of  this  machine  they  are  entirely 
justified  in  their  felicitations.  Numerous  changes 
have  marked  the  passing  from  the  experimental 
stage  to  the  present  degree  of  perfection  and  the 
amazingly  low  up  keep  and  cost  per  foot  operating 
expense  is  a  strong  factor  in  its  favor.  The 
capacity  per  hour  is  3,500  feet;  this  speed  of  opera- 
tion is  attained  only  by  the  continuous  printing 
machine  and  is  the  normal  output  after  allowances 
have  been  made  for  rethreading,  etc. 

The  outstanding  feature  making  possible  the 
application  of  the  continuous  instead  of  intermit- 
tent printing  feature  is  the  unique  method  of  main- 
taining true  alignment  and  registration  of  both 
negative  and  positive  during  exposure,  although 
their  physical  properties  may  differ  due  to  shrink- 
age and  development.  This  is  taken  care  of  by  a 
specially  designed  sprocket,  the  teeth  of  which  are 


made  to  conform  to  the  dimensions  of  the  perfora- 
tions with  due  consideration  being  made  for  shrink- 


Band  "H"  Printer 


age  of  negative,  the  exposure  is  made  through  a 
variable  aperture  during  the  passage  of  the  two 
films  over  the  circumference  of  th^  sprocket. 
During  the  exposure  the  two  films  are  kept  in  con- 


tact by  a  constant  pressure  of  air  whose  direction 
of  flow  is  from  the  light  chamber  through  the 
printing  aperture  and  against  the  moving  films. 
The  light  control  covers  a  variatioH  of  twenty-two 
intensities,  enough  to  cover  any  condition  of  over 
or  under  exposed  negative  generally  encountered. 

While  the  actual  shifting  of  the  movable  element 
of  the  exposing  aperture  is  accomplished  automat- 
ically at  the  change  of  scenes,  the  desired  width 
of  aperture  or  limitation  of  this  movement  is  con- 
trolled by  the  position  of  the  index  hand  on  a  con- 
trol dial  located  on  the  front  of  the  machine.  This 
dial  is  graduated  into  twenty-two  points  corres- 
ponding to  the  twenty-two  variations  of  light  in- 
tensities obtainable,  and  in  operation  the  attendant 
is  required  to  make  the  necessary  changes  for 
scenes  that  vary  in  density.  However,  a  radical 
departure  from  this  point  of  operation  is  under 
consideration  which  will  do  away  entirely  with 
the  necessity  for  constant  attention  on  the  part 
of  the  operator,  in  order  to  make  the  light  changes 
for  each  scene. 

The  device  in  question,  when  applied,  will  make 
all  the  changes  necessary  in  the  printing  light  for 
consecutive  scenes,  entirely  automatic  and  inde- 
pendent of  the  operator,  and  will  require  only  an 
initial  threading  for  a  much  greater  length  of 
negative  than  is  now  accommodated  in  one  roll. 

The  splicing  machine,  while  a  comparatively  new 
addition  to  the  line  has  fulfilled  an  important  step 
in  the  editing  of  the  completed  picture  and  is  fast 
becoming  an  essential  part  of  the  laboratory  equip- 
ment. The  neatness  and  celerity  with  which  its 
operations  are  characterized  makes  the  old  method 
of  splicing  by  hand  so  expensive  in  comparison, 
that  only  the  most  obsolete  establishments  show 
any  reluctance  in  adopting  this  machine.  The 
width  of  splices  made  being  about  1-32  of  an  inch 
they  offer  very  little  resistance  in  passing  over 
the  various  sprockets  of  the  machines.  Owing  to 
the  nature  of  the  weld  its  tensile  strength  is  much 
greater  than  that  obtained  by  hand  patching. 


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Motion  Picture  News 


Review  of  Latest  Musical 
Campositions 

1  — "  Lovelette,"  by  Sol  P.  Levy.  An  inter- 
I  mezzo  suitable  for  scenes  of  light,  neutral 
character.    (Belwin,  Inc.). 

— "  Dearheart,"  a  melodious   and  charming 
waltz,  by  W.   C.  Polla.    (C.   C.  Church 
&  Co.). 

— "  The  Golden  Star,"  a  memorial  march,  by 
Sousa.    (Chappell  &  Co.). 

4— "Tulip  Time,"  bl  Stampek.    Now  featured 
in  the  Broadway  hit,  "  Follies  of  1919."  (T. 
B.  Harms.) 

— "  My  Cairo  Love,"  and  entrancing  melody 
of    the    East   with   a   bewitching  strain. 
(Sam  Fox.) 

6—"  Beautiful  Belle  Isle  Waltz,"  a  beautiful 
waltz  suitable  for  dance  or  concert  work. 
(Chas.  A.  Arthur,  Mus.  Pub.) 

— "Why?"  (Just  Because  I  Love  You  Dear), 
a  fox  trot  ballad  with  a  human  interest,  by 
Sol  P.  Levy.    (Belwin,  Inc.) 

8—"  Oh!  How  She  Can  Dance,"  a  fox  trot,  by 
the    well    known    "  vaudevillian,"  Emma 
Carus.    (Chas.  K.  Harris.) 

— "  Mandy,"    now    being    featured    in  New 
York's    Broadway   hit,   "  The   Follies  of- 
1919."    (Irving  Berlin,  Inc.) 

1A"My  Cuban  Dream,"  a  new  rhythm  fox 
v-'trot,   by   Frank   Warshauer.  (Richmond 
Pub.  Co.) 

11  "  On  Miami  Shore,"  by  Victor  Jacobi.  A 
I  melodious  waltz  of  charm  and  grace.  (Chap- 
pell &  Co. 

10  "  In  Your  Arms,"  a  ballad  fox  trot,  with  a 
^haunting   melodl   and   a   charming  lyric. 
(Richmond  Publisher.) 

1  O  "  Mandy,"  a  fox  trot.  The  hit  of  the"Fol- 
'     lies."    (Irving  Berlin,  Inc.) 

^  A"  Dramatic  Conflict,"  by  Sol.  P.  Levy.  A 
I  I  composition  of  dramatic  interest  suitable  for 
heavy  dramatic  situations  particularly  intense 
agitation.   (Belwin,  Inc.) 

1C  "  Dreamy  Alabama,"  by  Mary  Earl,  writer 
-'of  "Beautiful  Ohio."  (Shapshire  &  Bern- 
stein.) 

1  /- "  Blues  My  Naughty  Sweetie  Gives  To  Me." 
I  ^The  world  beating  Jazz  fox  trot.    (Jos.  W. 
Stern.) 

In "  See  Saw,"  as  featured  in  New  York's 
/  Broadway  Hit,  "  See  Saw."   (T.  H.  Harms.) 

10  "  Teacher  Teacher,"  a  fox  trot,  as  featured 
O  in  New  York's  Broadway  Hit,  "  She's  a 
Good  Fellow."    (T.  B.  Harms.) 


Some  Passing  Thoughts  on  Motion  Pictures  —  A  Hope  ^ 


Charles  D.  Isaacson 
(Reprinted  from  the  Globe  and  Commercial  Ad- 
vertiser.) 

jWIUSIC  marks  the  grade  of  motion  pictures. 

Once  there  were  just  motion  pictures.  Now 
there  are  vaudeville  standard  pictures  and  bur- 
lesque standard  pictures   (witness  the  advent  of 
the  so-called  bathing  girls). 
Music  marks  the  division. 

In  the  beginning  of  pictures,  just  as  in  the  be- 
ginning of  all  forms  of  entertainment,  the  shrewd 
showman  discovered  that  the  use  of  some  kind  of 
music  would  get  the  crowd.  Shrill  instruments 
attracted  the  people  by  noise,  loud  bands  brought 
the  public  by  blaring  and  tooting. 

It  was  a  surprised  audience  which  heard  the  first 
piano  in  the  movie  show.  I  think  it  was  the  habit 
then  to  give  every  love  scene  its  own  version  of 
"Hearts  and  Flowers,"  and  when  it  came  to  the 
villian's  entrance. ..  there. ..  was  the  sound... of 
mysterious . . .  chords,  timed  somewhat . . .  like . . . 
this !  Sad,  weep  parts  were  signalized  by  trem- 
ulos.  It  was  all  quite  crude,  but  nevertheless  mocr 
efifective  than  nothing  at  all. 

Now  you  can  trace  the  development  of  music 
in  the  movies  along  the  same  lines  as  music  in 
the  drama.  First  of  all  there  was  incidental  music 
(I  can  remember  the  strange  book  of  incidental 
music  which  the  theatre  orchestras  used  for  all 
occasions  from  Shakespeare  to  "  Uncle  Tom's 
Cabin").  The  beginnings  of  opera  were  reached 
when  music  was  played  while  the  words  were 
spoken.  The  persons  of  the  day  were  a  little  be- 
wildered at  first  and  resented  the  music  being 
played  while  the  words  were  spoken.  .Anything 
but  while  the  words  were  spoken.  But  they  be- 
came accustomed  to  that.  And  then  came  the  use 
of  words  sung  to  the  music.  And  then  there  was 
music  written  which  fitted  every  mood  of  the  play 
all  the  way.  Thus  came  grand  opera  and  Wag- 
nerian opera. 

We  haven't  reached  grand  opera  in  motion  pic- 
tures, although,  as  I  remarked,  we  have  struck  that 
standard.  We  have  theatres  where  we  can  hear 
the  finest  of  music  as  a  compensation  for  pictures 
not  quite  the  finest.  Where  the  pictures  are  of 
the  best  the  music  makes  them  so  much  better.  I 
remember  reading  in  some  magazine  recently  of  a 
picture  which  seemed  terrible  until  it  went  into 
the  atmosphere  of  one  of  these  grand  opera  film 
houses  bathed  by  the  symphony  orchestra.  How 
many  people  have  said :  "  I  go  down  to  hear  the 
music  and  sometimes  I  see  the  pictures. "  As  a 
musician  I  am  glad  that  the  growth  of  the  pictures 
has  been  made  an  excuse  for  bringing  good  music 
to  the  people.  As  a  believer  in  the  movies,  I  am 
hopeful  that  some  day  the  pictures  will  use  music 
for  all  it  is  worth. 

You  may  have  wondered  how  the  man  at  the 
piano  in  the  theatres  knows  just  what  to  play  and 
when — that  he  doesn't  do  "  Yankee  Doodle "  in 


the  kitchen  scene  instead  of  the  marching  part, 
where  he  comes  right  in  on  time.  Maybe  he  has 
figured  it  all  out  himself,  and  selected  the  music 
which  belongs  to  each  episode  throughout  the  film, 
but  the  probabilities  are  that  he  has  carefully  fol- 
lowed the  Music  Cue  Sheet  sent  out  with  the  pic- 
ture. This  is  a  document  carefully  prepared  by 
a  film-musician,  who  has  studied  the  film,  timed 
it  and  fitted  in  the  music  to  measure.  He  will 
instruct  the  musician :  "  At  beginning  play  ten 
measures  of  '  Moonlight  Sonata '  down  to  title 
'  As  the  Moon  Rose,  A  Sad  Faced  Man  Walked 
Across  the  Plains ' — play  fifteen  bars  of  '  Anitra's 
Dance '  from  title  '  In  the  Meantime  a  Gay  Lass 
Danced  at  Home ' — and  so  on.  " 

Not  always  do  the  cue  men  give  the  kind  of 
music  is  have  used.  They  must  consider  the  type 
of  musicians  all  over  the  country.  The  kind  who 
play  in  the  movies  are  not  always  good  artists. 
But  why?  In  the  grand  opera  type  of  film  theatres, 
there's  no  stigma  attached  to  the  musicians;  in 
fact,  it's  become  quite  the  thing  to  say  that  Miss 
DeLong  sang  for  Dr.  Riesenfeld  at  the  Rialto.  I 
can  hnagine  a  future  announcement  in  the  music 
magazines  :  "  Miss  Florence  Benton,  member  of 
Metropolitan  Opera  Company,  member  of  Rialto 
Theatre  Music  Company.  "  For  the  inusician  I  see 
an  enlarging  field  of  endeavor  in  the  movie  work — 
for  soloists,  orchestra  people,  and  composers. 

Instead  of  a  sheet,  what  is  to  prevent  a  score 
for  each  picture  that  aspires  to  the  dignity  of  a 
feature?  Suppose  when  Gcraldine  Farrar  is  about 
to  appear  in  a  new  picture  that  Charles  Wakefield 
Cadman  or  Puccini  or  Henry  Hadley  were  com- 
missioned to  write  a  score  for  small  orchestras 
work)  and  piano  transcriptions  of  the  same?  I 
can  conceive  how  any  of  these  men  I  have  men- 
tioned would  do  a  masterpiece,  that  would  live.  It 
would  be  a  significant  idea  for  music.  Think  of  the 
opportunities  for  creating  themes  which  could  be 
developed  throughout  the  drama — Farrar's  theme, 
the  father's  home,  the  lover's  theme,  the  villian's 
theme — the  ocean  motive,  the  storm  motive!  Think 
of  the  new  atmosphere  in  the  musical  end  of  the 
theatres;  of  the  higher  values  it  would  give  the 
picture  itself. 

Not  worth  while,  are  some  of  our  musicians  and 
film  magnates  thinking? 

Listen  to  this,  my  honest  belief : 

The  time  is  not  far  distant  when  there  will  be 
big  runs  of  "  grand  opera  films " — which  have 
their  musical  scores  written  by  master-musicians 
and  interpreted  by  orchestras,  singers,  dancers, 
lighting  effects  added  to  the  picture  itself.  The 
time  is  not  far  distant  when  the  moving  picture 
theatre  will  be  the  musical  headquarters  of  the 
neighborhood,  and  through  the  musical  environ- 
ment all  that  is  cheap  and  worthless  will  gradually 
disappear  from  the  screen. 

Music  marks  the  grade  of  motion  pictures. 


■  ■  ■  ■ 


You  need  Bartola  music  in  yoiu*  theatre.    Easy  monthly  payments.    Send  for  catalogue. 
BARTOLA  MUSICAL  INSTRUMENT  CO.,  Room  314  Mailers  Bldg.,  Chicago,  lU.  Factory,  Oshkosh,  Wis. 


FILM    DEVELOPING  CORPORATION 

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LABORATORIES 

216-222  WEEHAWKEN  ST.  WEST  HOBOKEN.  N.J. 

HARRY  HOUDINI,  Pr«..  ALFRED  DAVIDSON,  Sec.  &  Trea..  THEO.  W.  HARDEEN,  Vicc-Prcs. 


1 


Decetnber2j,i9i9 

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(Equipment  Service)  30j 


An  Opiex  Sign  Will  Always 
Draw  the  Crowd 

One  of  the  publicity  problems  of  the 
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public  quickly,  to  "grab  them  off  the 
street."  With  a  bill  that  is  constantly 
changing,  the  job  is  to  shout  the  offering 
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That  is  why  some  of  the  most  success- 
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particularly  the  interchangeable  Oplex 
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taking  out  one  set  of  letters  and  putting 
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No  other  sign  can  be  changed  so  easily, 
no  other  sign  gives  the  same  forceful 
day  and  night  effect. 

We  shall  be  glad  to  tell  yon  all  about 
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Pacific  Coatt  Distributors 

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Canadian  Distributors 

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NEWS  CAMERAMEN  WANTED — 
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World  Motion  Picture  Advertising 
Co.,  500  Fifth  Avenue,  New  York 
City,  Laboratory  Dept.  "  Our  news 
reel  encircles  the  globe." 

WANTED — to  manage  or  lease  flrst-class 
picture  show  or  combination  house.  Pre- 
fer combination  house.  10  years'  experi- 
ence. Have  owned  and  operated  some  of 
the  best  houses  In  the  country.  Have 
been  up  against  hot  competition  and  al- 
ways made  the  other  sweat.  Write 
■'  Manager,"  care  Motion  Picture  News. 

FOR  SALE,  CAMERA — Sterling,  profes- 
sional, automatic  shutter  dissolve.  Heller 
lense,  four  magazines,  4  00  feet  trypod 
complete  carrying  case,  etc.  MAURELLO, 
1647  Broadway,  Room  202. 


The  following  Equipment  for  Sale  on 
account  of  discontinuance  of  business:  2 
Simplex  projectors,  new  wide  pulley  at- 
tachments, used  one  year.  One  Fort 
Wayne  Compensarc  60  cycle  110  volt.  One 
B.  &  H.  Compensarc  60  cycle  110  volt. 
Same  ready  for  delivery  Jan.  8th,  1920. 
Best  cash  offer  takes  them.  Majestic 
Theatre,   Madison,  Wise. 


FOR  SALE  CHEAP — 1,  2,  3,  4  and 
5  rack  Corcoran  tanks,  Hausman 
printing  machines,  8  tube  overhead 
and  floor  Cooper-Hewitt  studio 
banks.  Box  300,  Motion  Picture 
News,  New  York. 


PEARCE  FILMS 

608  Canal  Street 

NEW  ORLEANS,  LA. 

Larg€Mt  Indapendent  Exchange  South 


HAZELTON  STUDIOS 

Producers  of 
Announcement,    Trick,  Cartoon 
and  Advertising  Motion  Picture  Films 
of  all  Descriptions. 

Studios:  Arcade  Building 

P.  O.  Box  96,  Write  for 

Charleston,  West  Virginia  Prices 


Theatre  and  Exchange 
Mailing  List  Service 

We  rent  lists  of  or  address  con- 
templated or  existing  theatres, 
exchanges,  state  rights  owners, 
publicity  mediums  and  producers, 
selected  as  to  territory,  class,  etc. 
Twenty  thousand  changes  were  re- 
corded In  our  list  last  year.  Its 
use  means  a  saving  of  from  20  to 
50%  In  postage,  etc. 

Motion  Picture  Directory  Co. 


244  W.  48nd  St.,  Nerw  York 

Phone,  Bryant  8138 

Addressing 
Typewriting 


Multigraphing 
Printing 


Color  Hoods 

INSTEAD  OF  DIPPED  UMPS 

Infinitely  Better,  More  Luting  and 
Cheaper  in  the  Long  Run 


Made  of  Natural  Colored  BIowd  Glass 


Do  Not  Fade  or  Wear  Out 


For  5-10  W.  and 
25-40  W.  Lamps 
2650  W.  Congress  St. 


REYNOLDS 
ELECTRIC  CO. 
Chicago,  111. 


"  A  FAVOR  TO  A  FRIEND  " 

(Emmy  Wehlen-Metro) 

Specially  selected  and  compiled  by  M.  Winkler 

The  timing  is  based  on  a  speed  limit  of  14  minutes  per  reel  (1,000  ft.) 

1 —  "Dramatic  Recitative,"  by  Leby   (3  minutes),   until — S:  At  Screening. 

2 —  Theme  (2  minutes  and  IS  seconds),  until — T:  Mary  Worthington. 

3 —  "Heavy  Mysterioso,"  by  Levy  (2  minutes  and  45  seconds),  until — T:  "I  am 
your  guardian  and  I." 

— "Dramatic   Suspense,"  by  Winkler   (3  minutes  and  30  seconds),   until — T: 
It's  a  forty  foot  drop,   (automobile  effects). 

5 —  "  Hunkatin,"  (Half-tone  one-step),  by  Levy  (1  minute  and  IS  seconds),  until 
— T:  Just  because  you  see  (stage  performance). 

6 —  "That  Naughty  Waltz,"  (Valse  A  La  Jazz),  by  Levy  (3  minutes  and  IS 
seconds),  until — T:  Brother  Louie  whho. 

7 —  "Jasmine,"    (Morceau   Characteristic),   by   Kretschmer    (3  minutes  and  15 
seconds),  until — T:  "I've  got  it." 

8 —  "  Savannah,"    (Popular  one-step),  by   Rosey   (2  minutes  and   30  seconds), 
until — T:  But  keep  away  from  her. 

9 —  "Iris,"  (Moderate  Grazioso),  by  Reynard  (3  minutes),  until — T:  If  I  hold 
down  my  job. 

10 —  "  Gruesome  Mysterioso  No.  31,"  by  Borch  (1  minute  and  30  seconds),  until 
— T:  Gloria  Morning's  apartment. 

11 —  "A  Lady  Mode,"  (Popular  one-step),  by  Rosey  (3  minutes  and  45  seconds),  i 
until — T  :  "  Lady,  if  you  expect  to."  | 

12 —  "Just  a  Gem,"  (Intermezzo  Amoroso),  by  Tobani  (2  minutes  and  15  sec-  I 
onds),  until — T:  Until  the  present  moment. 

13 —  Theme  (3  minutes  and  IS  seconds),  until — T:  You  will  stay  here  lady. 

14 —  "Young  April,"   (Moderate   Novelette),  by  Cobb   (2  minutes),  until — T: 
There's  your  trunk. 

15 —  "  Gay  Butterflies,"   (Allegro  Giocoso  Caprice),  by  Gregh   (2  minutes  and 

30  seconds),  until — S:  When  Uncle  arrives  at  Gloria's  home.  1 

16 —  "La  Comedienne"    (Moderate  Caprice),  by  Hosmer   (3  minutes  and  15 
seconds),  until — T:  The  little  vixen  put  my. 

17 —  Theme  (1  minute  and  IS  seconds),  until — T'  By  the  time  dinner  was. 

18 —  "Andante  Pathetique,"  by  Berge  (3  minutes),  until — S:  When  scene  fades  1 
to  poverty  home.  e 

19 —  Theme  (3  minutes),  until — T:  No  one  knows  how  I  slaved.  1 

20 —  "  Scherzetto,"  (From  Symphonette  Suite),  by  Berge  (3  minutes  and  15  sec-  1 
onds),  until — T:  After  a  night's  travel.  i 

21 —  Theme  (1  minute),  until — S:  When  Danny  leaves.  f 

22 —  "Romance  D'Amour,"  (Moderate  Romance),  by  Schonfeld  (1  minute),  until  1 
— T:  Ten  days  after  Arnold's.  i 

23 —  Theme  (2  minutes),  until — T:  With  but  two  days  of  her.  (Piano  only  ac-  1 
cording  to  action).  | 

24 —  "Vive  Finale,"  (From  Symphonette  Suite),  by  Berge  (2  minutes),  until — T:  1 
"  But  I  gotta  earn."  I 

25 —  "Agitato  No.  37,"  by  Andine  (3  minutes),  until — T:  Who  are  you.  (glass  1 
crash).  = 

26 —  Theme  (1  minute  and  45  seconds),  until — T:  Gloria  Morning  has. 

THE  END  I 

"II  IIIMIIIIIIl  IlliiiMllllr; 


"  RECRUITING  IN  THE  SOLOMONS  " 

Specially  selected  and  compiled  by  M.  Winkler 
The  timing  is  based  on  a  speed  limit  of  14  minutes  per  reel  (1,000  ft.) 

1 —  Theme  (2  minutes  and  20  seconds),  until — S:  At  Screening. 

2 —  "  Almeh,"  (Arabian  characteristic),  by  Herman  (45  seconds),  until — T:  The 
South  Sea  Labor  Schooner. 

3 —  Sinister  Theme  by  Vely  (1  minute  and  20  seconds),  until — T:  One  drowsy 
afternoon. 

4 —  Theme  (5  minutes  and  5  seconds),  until — T:  In  a  few  days  we  came. 

5 —  "  Padisha,"  (Intermezzo),  by  Loraine  (2  minutes  and  IS  seconds),  until  

T:  The  rooms  and  originaL 

THE  END 


"  WITH  FIRST  RUN  THEATRES  " 


WILL  INTEREST  YOU  EACH  WEEK  AND 


SERVE  YOU  WELL 


"THE  BIOSCOPE" 

The  representative  weekly  Jour- 
nal of  the  British  Film  Industry. 

Of  special  Interest  to  all  who 
buy  or  sell  Films. 
Offices:  85  Shaftesbury  Aie.,  London,  W.  1. 

Specimen  copy  free  on  request. 
Foreign  Subscriptions:  One  pound 
ten  shillings  (Gold)  


laNARKO  CARBONS 

CARBON  IMPORTS  CO. 

110-112-114  West  42nd  Street 
New  York  City 


ADVERTISE  HERE 
AND 
BE  HAPPY 


PHONE  BRYANT  360S 


UNIQUE  SLIDE  CO  - 

Highest  Quality  Lantern  Slides 
 717  SEVENTH  AVE  ,  NEW  YORK. 


A  CHRISTMAS  HINT 


IS.  r. 

This  SPECIAL  TOOL  OUTFIT 
is  the  result  of  the  wide  and  varied 
experience  of  an  expert  operator 
and  repairman,  and  Is  made  up  of 
tools  especially  designed  for  the 
particular  work  of  a  moving  pic- 
ture operator  which  will  be  found 
very  handy  and  useful  to  the  op- 
erator who  takes  pride  in  his  per- 
fect projection,  as  well  as  keeping 
his  outfits  right  up  to  100%  effi- 
cient working  condition.  Just  the 
thing  boys,  when  that  emergency 
repair  job  or  breakdown  happens. 
You  will  wonder  bow  you  ever  got 
along  without  one  of  these  kits. 
Price,  Complete,  $5.00 

Write  for  Information  about  our 
new  accessories  just  out, 

SUPER  CARBON  ADAPTER 
Assembled  All  Metal  R«el 
5"   Hub   Solid   Steel  Core  ' 

Something  absolutely  new. 

IS  the  brand.     Ask  for 

 them.     Insist   on  them. 

It  Is  your  guarantee  of  the  best  on 
the  market.  If  your  dealer  doe« 
not  supply  them,  write 

E.  E.  FULTON  CO. 

S204  Carroll  Ave.,         Chicago,  III. 

Manufacturers   of    M.  P. 
Accessories 


Our 
Policy 


Our  policy  is  to  serve  and  to 
satisfy  our  patrons.  We  deal 
in  courtesy,  service  and  con- 
fidence as  well  as  in  mer- 
chandise. We  endeavor  to 
handle  only  goods  of  the 
highest  quality  and  such 
goods  as  are  made  by  re- 
sponsible Manufacturers^. 

AMUSEMENT  SUPPLY  CO. 

3rd  Floor  Mailers  Bids. 
No.  5  South  Wabash  Ave. 
Chicago,  Illinois 

Dealers  in  MOTIOGRAPH  MOV- 
ING PICTURE  MACHINES, 
NATIONAL  CARBONS,  HERT- 
N  E  R  T  R  A  N  S  V  E  R  T  E  R  S , 
VIINUSA  SCREEN?  and  ALL 
SUPPLIES  FOR  THE  THE- 
ATRES. 

We  Sell  on  the  Partial 
Pa^^ent  Plan 

See  special  announcement  of  In- 
stallation of  the  Celebrated  Motlo- 
graph  Machines  in  another  colamn 
of  this  paper. 


December  2  j  ,   i  9  i  9 


(Equipment  Service)  305 


Save  a  Dollar  a  Day 
die  Ar^tt«  Way! 

Hundreds  of   Exhibitors   Have  Done  It  —  So  Can  You 


You  should  surely  be  interested  in  any  proposition  that  will  save  you  a  dollar  a  day  in  run- 
ning expenses — $360  per  year.  Argus  Equipment  will  insure  such  a  saving  and  at  the  same 
time  result  in  better  projection,  thereby  increasing  your  patronage.  Your  principal  ambi- 
tion is  to  cut  your  costs  and  increase  attendance — you  can  accomplish  both  these  things  by 
installing  the 

A^s^Shedc  Universal  Adapter 

/or  Aiaxda  Lamp  Projection 

Manufacture  underd  Argus  Patents  by  the  General  Electric  Co. 

Reports  from  hundreds  of  exhibitors  show  that  Mazda  Lamp  Projection  by  means  of  the  Argus-Sheck 
Universal  Adapter  cuts  running  expenses  from  $30  to  $50  or  more  per  month,  depending  on  conditions. 
This  big  saving  in  electric  current  bills  will  soon  pay  for  making  the  change,  and  after  that  the  saving 
will  be  all  "  velvet."  In  addition  to  the  actual  saving  in  expense,  Argus  Equipment  will  give  better  screen 
illumination,  eliminate  flicker  and  eye-strain,  eliminate  the  poisonous  carbon  fumes  and  dust,  make  the  oper- 
ator's work  more  pleasant  and  give  him  more  time  to  watch  the  picture  on  the  screen. 

The  better  illumination  will  cause  people  to  prefer  your  theatre  and  attend  more  often,  which  will  mean  addi- 
tional profits  for  you  right  from  the  start. 

Quickly  Attached  to  Any  Carbon -Arc  Machine 


The  Argus-Sheck  Universal  Adapter  can  be  installed  quickly  and 
easily  on  any  projection  machine  without  disturbing  the  carbon- 
arc  equipment.  Any  one  can  make  the  change  by  following  our 
simple  photographic  instructions. 

Mazda  Projection  may  be  used  efficiently  in  the  great  majority  of  picture 
theatres,  for  longer  throws  and  larger  screens  than  formerly. 

Decide  Now  to  Cut  Your  Costs 

Just  drop  us  a  line  and  we  will  figure  the  exact  saving  which  should  be 
made  by  using  Argus  Equipment  in  your  theatre,  and  tell  you  how  soon 
the  saving  will  pay  for  the  installation.   Don't  delay — write  us  now. 

3U  Argus  Lamp  6  Appliance  G. 

dlS-'825  Prospect  Avenue        Cleveland  Ohio 


ARGUS  CRYSTAL  BEAD  SCREEN 

(Patented ) 

This  wonderful  new  screen  has  been  in- 
stalled and  is  highly  endorsed  by  many 
exhibitors — it  is  the  last  word  in  screens. 
The  Argus  Screen  gives  added  depth  of 
focus  and  realism  to  the  pictures,  and  elim- 
inates "fade  away"  from  angle  projec- 
tion. It  may  be  washed  with  warm  water 
without  streaking.  It  will  insure  perfectly 
projected  pictures  from  any  seat  in  your 
theatre.  Ask  for  quotation,  giving  size  of 
your  screen. 


'306    (Equipment  Service) 


Motion  Picture  News 


SIMPLEX  DISTRIBUTORS 

IMPORTANT  LINKS  IN  THE  CHAIN  OF  SIMPLEX  SERVICE 


ARGUS  THEATRE  SUPPLY  DIVISION 

of  the  NORTHERN 
ARGUS  LAMP  &  APPLIANCE  CO.  OHIO 
815-23  Prospect  Ave. 
CLEVELAND,  OHIO 


BOSTON    MOTION  PIC- 
TURE SUPPLY  CO. 
54  Broadway 
BOSTON,  MASS. 


MASSACHUSETTS 
RHODE  ISLAND 
CONNECTICUT 


BRECK  PHOTOPLAY  SUP- 
PLY CO. 
98  Golden  Gate  Ave. 
SAN  FRANCISCO,  CAL. 


J.  SLIPPER  &  CO. 

728  South  Olive  St. 
LOS  ANGELES,  CAL. 

Selling  Agents 
DWYER  ~ 


CO. 


BROS.  & 
631  Walnut  St. 
CINCINNATI,  OHIO 


ERKER   BROS.  OPTICAL 
CO. 
608  Olive  St. 
ST.  LOUIS,  MO. 


EXHIBITORS  SUPPLY  CO. 
845  South  Wabash  Ave. 
CHICAGO,  ILL. 


NORTHERN 

CALIFORNIA 
WESTERN 

NEVADA 

OREGON 
"SOUTHERN 

CALIFORNIA 

and 

_ARIZONA 
"SOUTHERN  OHIO 
and 

KENTUCKY 
"EASTERN 

MISSOURI 

NORTHEASTERN 

ARKANSAS 
Madison  1  Counties 
St.  Clair    >  in 
Monroe    J  Illinois 
"ILLINOIS 

(Except  Madison, 

St.  Clair  and 

Monroe  Counties) 


EXHIBITORS  SUPPLY  CO. 
157  North  lUinois  St. 
INDIANAPOLIS,  IND. 


INDIANA 


EXHIBITORS  SUPPLY  CO 
204  Manhattan  Bldg. 
MILWAUKEE,  WIS. 


SOUTHERN  and 
EASTERN 
WISCONSIN  and 
Clinton  \ 
Des  Moines  J 
Henry 


Jackson 

Lee 

Louisa 

Muscatine 

Scott 


Counties 
in 
IOWA 


HOLLIS-SMITH-MORTON 
COMPANY 
1201  Liberty  Ave. 
PITTSBURGH,  PA. 


LELAND  THEATRE  SUP- 
PLY HOUSE 
97  State  St. 
MONTPELIER,  VT. 
LUCAS  THEATRE 
SUPPLY  CO. 
158  Marietta  St. 
ATLANTA,  GA. 


WEST  VIRGINIA 
and 

WESTERN 

PENNSYLVANIA 

TlAINE 

NEW  HAMPSHIRE 
VERMONT 


N.  Carolina 
S.  Carolina 

Georgia 
Florida 
Mississippi 


Alabama 
Louisiana 
Tennessee 
Southern 
Virginia 


MICHIGAN  MOTION  PIC- 
TURE SUPPLY  CO. 
63  East  Elizabeth  St. 
DETROIT,  MICH. 
LUCAS    THEATRE  Sl^ 
PLY  CO. 
1816  Main  St. 
DALLAS,  TEX. 


MICHIGAN 


TEXAS  and 
SOUTHERN 

ARKANSAS 


ALBANY  THEATRE 
PLY  CO. 
4  Clinton  Ave. 
ALBANY,  N.  Y. 
SeUing  Agents 


SUP- 


EASTERN 

NEW  YORK 
(Except  Greater 
New  York  City) 


AUBURN  THEATRICAL 
SUPPLY  COMPANY 
AUBURN,  N.  Y. 
Selling  Agents 


CENTRAL 

NEW  YORK 

STATE 


BECKER  THEATRE  SUP- 
PLY CO. 
184  Franklin  St. 
BUFFALO,  N.  Y. 
Selling  Agents 


WESTERN 

NEW  YORK 

STATE 


B.  F.  PORTER 
729  Seventh  Ave. 
NEW  YORK,  N.  Y. 


GREATER  NEW  YORK 
NORTHERN  NEW  JERSEY 

Dutchess  \ 

Putnam    i  Counties 
Orange     \  in 
Suffolk     /  New  York 
Sullivan   1  State 
Rockland  ' 


SEATTLE  STAGE  LIGHT- 
ING CO. 
21  Madison  Block 
SEATTLE,  WASH. 


LEWIS  M.  SWAAB 
1327  Vine  St. 
PHILADELPHIA,  PA. 


SWANSON  THEATRE 
EQUIPMENT  CO. 
1514  Welton  St. 
DENVER,  COLO. 
SWANSON  THEATRE 
EQUIPMENT  CO. 
423  South  15th  St. 
OMAHA,  NEB. 
SWANSON  THEATRE 
EQUIPMENT  CO. 

318  Locust  St. 
DES  MOINES,  lA. 


WASHINGTON 
and 

OREGON 
"DELAWARE 
EASTERN 

PENNSYLVANIA 
SOUTHERN 

NEW  JERSEY 
EASTERN 

_  MARYLAND 

l^^YOMING 
COLORADO 
MONTANA 
NEW  MEXICO 


NEBRASKA 
WESTERN  IOWA 


SWANSON  THEATRE 

EQUIPMENT  CO. 
132  East  Second  South  St. 
SALT  LAKE  CITY,  UTAH 


CENTRAL 
and 

^UTHERN  IOWA 
IDAHO 
UTAH 
EASTERN 


TECO    PRODUCTS  MFC 
COMPANY 
245  Loeb  Arcade 
MINNEAPOLIS,  MINN. 


WEBSTER  ELECTRIC 
COMPANY 
719  9th  St.,  N.  W. 
WASHINGTON,  D.  C. 


YALE  THEATRE  SUPPLY  WESTERN 


CO. 

201  Sheidley  Bldg. 
9th  and  Main  Sts. 
KANSAS  CITY,  MO 


THE  n-ILLIAMS  PKINTIKO  COKPANY.  MEW  \OEK 


i 


er 


Mary  Pickford 

Daddy  Long  Legs 
The  Hoodlum 
The  Heart  o'  the  Hills 


Anita  Stewart 

Virtuous  Wives 
A  Midnight  Romance 
Mary  Regan 
In  Old  Kentucky 

Katherine  Mac  Donald 

The  Thunderbolt 
The  Beauty  Market 

Mildred  Harris  Chaplin 

In  Productions  by 
Louis  B.  Mayer 

Blanche  Sweet 

The  Unpardonable  Sin 


Charles  Chaplin 

A  Dog's  Life 
Shoulder  Arms 
Sunnyside 
A  Day's  Pleasure 

Constance  Talniadge 

A  Temperamental  Wife 
The  Virtuous  Vamp 

Clara  Kimball  Young 

Eyes  of  Youth 

Jack  Pickford 

Bill  Apper son's  Boy 
A  Burglar  by  Proxy 
In  Wrong 


Marshall  Neilan's 

First  National  Attractions 


1339-SI 
Diversey  Parkway 
Chicago,  U*  S.  A. 


TiH-n-iiwr|-  - 


I 


Scanned  from  the  collection  of 
The  Museum  of  Modern  Art  Library 


Coordinated  by  the 

Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
University  of  South  Carolina  Libraries  and 
College  of  Arts  and  Sciences